[R.M. Kellogg Co. materials]

THE KELLOGG WAY

KELLOGG. PEDIGREE
PLANTS
AND
KELLOGG FREE
SERVICE

Insure Big Crops of Big
Red Berries
_ KELLOGG’S PRIZE
the Late Berry
without a
fault

(Photograph one-third
actual size)

HIS book illustrates and describes in detail everything pertaining

to the Kellogg Way of growing and selling strawberries. Read
every page carefully and thoughtfully and follow instructions, and you
are sure to grow big crops of fancy berries—the Kellogg kind, which
always command the highest prices and insure the biggest profits

KELLOGG’S BIG LATE
the marvelous yielder
OF

strictly fancy berries

> (Photograph one-third
. actual size)

COPYRIGHT 1916, BY R. M. KELLOGG COMPANY

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GREAT CROPS.» STRAWBERRIES«éHOW TO GROW THEM

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Growing and Selling Strawberries
the Kellogg Way

TRAWBERRY production, like any other
business, is divided into two distinct
departments, Growing and Selling.

First of all, learn how to grow the kind of
strawberries that are in demand at high
prices, and next, pick, pack and market them
in a manner that will distinguish them from
common berries. Producers of any article,
whether it is manufactured or grown, should
bear in mind that their product, well pro-
duced, is more than half sold, and in order
to win a reputation for your strawberries, it
is necessary that you not only grow the very
best, but that you pick, pack, and market
them in a manner that will place you head-
and-shoulders above your competitors.

If you were about to start manufacturing
a certain article, you naturally would demand
the highest-grade material, and you would
install a class of machines that were capable
of converting that material into the finished
product. You could not expect a high-grade
article from low-grade material and poorly
constructed machines; neither could you ex-
pect your product to command the highest
price unless it were made from a grade of
material and by a class of machines that
would justify the purchaser in paying it.
We find that the majority of people are will-
ing to pay a price for any article in ac-
cordance with quality.

Growing strawberries is very similar to
manufacturing. Strawberry plants are the
machines which manufacture the straw-
berries that establish your reputation as a
strawberry grower. Your projiits will, of
course, depend both upon the quality and
quantity of berries your plants produce. The
cost of preparing your land, and setting and
earing for the plants, is just the same whether
you set the heaviest fruiting plants or barren
plants. In view of this fact, why should
you use your valuable land, and spend your
time and hard-earned money for plants that
are not capable of giving you the biggest
possible returns for your labor, and a big
profit on the money invested?

When we began growing Kellogg Pedigree
Plants thirty-three years ago, we set as our
ideal plants of the highest fruiting quality;
~ thekind that would insure the grower larger
crops of better berries than could be grown

on any other plants. We fully realized that
in order to do this we must first select our
plants from mother plants of the greatest
fruiting capacity, and that the plants must
be fed on properly balanced plant food in
order to develop in them the highest fruit-
ing organism. From the very beginning, we
have kept this ideal in mind and have
followed closely the laws of nature, and
practiced scientific methods of plant se-
lection, restriction, and propagation. The
result is a strain of Pedigree Plants that
have won for us a world-wide reputation;
for the Kellogg Pedigree Plants have for
years been universally recognized as the
most productive and most profitable straw-
berry plants grown; and our customers
everywhere are growing the largest crops of
the highest quality berries—the kind which
sell readily at the highest prices on any
market.

Every day in the year letters come to us
from customers telling of the big yields and
big profits realized from Kellogg Pedigree
Plants. They report profits ranging all the
way from $500 to $1200 per acre each season,
and we often receive reports of much greater
profits. In comparing their results with
that of growers in their localities who set
common plants, they often. find that their
yield from Kellogg Pedigree Plants more
than doubles the yield their neighbors realize
from ordinary plants. As a result of the big
yields and big profits which our customers
realize from Kellogg Pedigree Plants, they
continue using Kellogg Plants from year to
year, and also influence others who see the
results to become our customers, until there
is now such an enormous demand for the
Kellogg Pedigree Plants that our greatest
problem is to produce a sufficient number of
these plants to fill the orders that come to
us, notwithstanding the fact that we increase
our acreage from year to year.

We mention the growth of our business
not to boast, but merely to convince you that
quality always wins; and if we can build up
the largest strawberry plant business in the
world by furnishing plants of higher fruiting
capacity than can be obtained from any other
source, you can build up a large and profit-
able business by growing strawberries of a

Page Two

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10,000 QUARTS OF BERRIES FROM THE 6,000 KELLOGG PEDIGREE PLANTS SHOWN HERE
$5 50 00 is the net profit E. J. McCloud of Missouri made from only 6,000 Kellogg Pedigree Plants in 1915. The

¢ plants occupied less than one acre.

The same mail which brought this photograph and this report also

brought another large order from Mr. McCloud for Kellogg Pedigree Plants. At the time he wrote, he advised us
that the plants were in prime condition for another large crop, and that Kellogg’s Prize beat anything he ever saw.

He said they were simply wonderful.
of $550.00 from less than one acre?

higher quality than your competitors. The only
way youcan do this, however, is by setting plants
that have a reputation for producing the best ber-
ries that can be grown, and by following the
method that makes it possible for the plants to
produce to their fullest capacity. Growers every-

What other crop could Mr. McCloud grow that would make him a net profit

where are growing bigger crops and better ber-
ries from Kellogg Pedigree Plants and by follow-
ing the Kellogg Way, than they ever have grown
from common plants, and there is no reason why
you, too, cannot win the same degree of success
with the Kellogg Plants grown the Kellogg Way.

How to Make One Acre Do the Work of Two

E have learned through many years of ex-
perience, that it isan easy matter to make
one acre do the work of two, provided we
put into each acre a sufficient amount of fertility
and set out a sufficient number of plants. The
profits in strawberry growing are governed en-
tirely by the quality of plants and the methods
employed. The more we put into each acre, the
more each acre will give us inreturn. The an-
nual profits are not determined by the number of
acres set to plants, but by the number of dollars
we have left from each acre after all expenses
have been paid. Many growers are getting more
clear profit from one acre than other growers are
getting from two or three acres, and they are re-
alizing their big profits simply because they ob-
serve closely the laws of nature and set only plants
that respond to intensive cultural methods, and
by incorporating into the soil a sufficient amount
of fertilty to enable each plant to produce to its
fullest capacity. Any soil that will grow any
other kind of crops, also will grow strawberries
profitably.
The kind of soil is not so important as the fer-

tility put into it. All farmers recognize the fact
that it does not matter whether hogs are fed from
a metal or a wooden trough. It’s the quality
and quantity of feed put into the trode that
makes pork. They also realize that they must
put more feed into the trough to fatten two hogs
than to fatten only one, and that if they try to
economize by feeding two hogs what only one
hog should have, they will not have two fat hogs
to market. It is just as reasonable to expect
large profits from hogs that are half-fed, as from
strawberry plants that are only half-fed. Hogs
inerease in size and weight according to the
quality and quantity of feed they consume, and
their ability to assimilate the food. Strawber-
ries also increase in size and quality according to
the food they consume, provided they are a fruit-
ful strain of plants and capable of assimilating
the food and converting it into fruit.

In constructing a building, its size is determined
by the amount of material furnished the builders,
and it would be just as reasonable to expect them
to erect a large building with one-half the re-
quired material, as to expect nature to build a

Page Three

is Ay

A SINGLE HILL OF KELLOGG'’S PREMIER IN FULL FRUIT

| Bone this hill was photographed, most of the leaf stems were removed so that the berries would be exposed
to the camera. You will note that this hill is loaded with buds, blossoms, and berries in all stages of develop-
ment. To give you an idea of the size of this hill and berries, let us say that the hill was nearly as large as a bushel
basket. If the full size and true color of these berries could be shown, you would agree with us that Kellogg’s
Premier is the greatest of all extra-early varieties, and that plants of this variety are cheaper and more desirable
at $10 per thousand than plants of any other extra-early variety at $3 per thousand.

large crop of strawberries with only one-half the
required amount of fertility. We refer to straw-
berries as being grown, which in a sense is true,
but in reality, they are built from materials
which goto makeup astrawberry. Nature does
the building; we supply the building material,
and the more material we supply, the more straw-
berries nature will build for us. The materials
employed by nature in building strawberries are
nitrogen, phosphorus, and potassium, and if these
elements are supplied, nature will not disappoint
us.

Fortunately, most soils contain a sufficient
amount of phosphorus and potassium, which
makes it necessary for us to supply only nitrogen
and humus. The most economical way of supply-
ing these requirements is either through stable
manures or any of the legume crops, such as cow
peas, soy beans, vetch, clover or alfalfa. Here-
tofore, we have recommended the use of acid
phosphate or bone meal for the phosphorus, and
sulfate of potash for the potassium, but on ac-
count of the European war these materials have
become very expensive; in fact, their high cost
at the present time makes it unprofitable to use
them. For this reason, we have experimented

with manure alone, with results equally as good
as when we used the commercial elements. We
also have experimented by plowing under clover,
vetch, andalfalfa, without the use of any manure,
and the results of these experiments convince us
that when manure cannot be obtained, these
legumes take its place with very good results.
When we plow under either stable manure or a
legume crop, we increase the bacteria in the soil,
which in turn liberates the phosphorus and po-
tassium which nature has stored there.

To make one acredo the work of two, we should
apply to that acre not less than twenty two-horse
loads of stable manure or plow under a legume
crop. Fall plowing unquestionably gives the best
results, but when this cannot be done, plow as
early in the spring as soil conditions will permit.
When soil is plowed in the fall and manured in
the winter, and replowed in the spring, it natu-
rally is in better condition than if plowed only in
the spring. But whether you plow in the fall or
spring, don’t fail to pulverize the soil finely be-
fore setting out the plants, and if the soil is of a
loose nature, it should be rolled quite firmly.
This pressing down of the soil may be done either
with roller or float. Floating or rolling binds

Page Four

R.M. KELLOGG COMPANY. THREE RIVERS, MICH.

A SINGLE HILL OF KELLOGG’S PROGRESSIVE EVERBEARER

bt photo-engraving shows what the Kellogg Pedigree Plants will do when grown in hills the Kellogg Way.
The basket shown here is a full bushel basket. This photograph was made July 9, soon after the plant had com-

pleted its early summer crop of berries.

You will note that the blossoms for the fall crop are beginning to open.

The center of the hill already was loaded with fruiting stalks and buds when this picture was taken. Practically

every hill in the entire field was equally as good as the hill shown here.

This picture should convince you that it

pays to set only strong vigorous plants, and to grow them in hills the Kellogg Way.

the soil-grains closely together and prevents too
large air spaces. Plants can get no nourishment
whatever from clods, no matter how rich your
soil may be. Neither can cloddy and poorly pre-
pared soil retain moisture during a dry spell, and
moisture is very necessary, as it dissolves the
plant food and plays a very important part in as-
sisting nature to build alarge crop. In making
one acre do the work of two, it is not only neces-
sary to furnish sufficient building material, but we
must also set asufficient number of plants tomake
each square foot contribute its full share toward
the crop.

Under the hill system, rows should be 30 inches
apart and plants set 15 inches apart in the rows
and all runners should be pruned off, except where
an oceasional plant fails to grow. In that case
the plant next to this vacant space should be al-
lowed to make a runner plant, which should be
layered in such a manner as to fill the vacancy.
This allows 14,000 plants per acre instead of only
7,000, the number set under the old and less profit-
able system. ‘The plants should be set in check

rows so that they may be cultivated both ways,
using a horse cultivator for the 30 inch space and
a hand cultivator for the 15 inch space. This
leaves but very little work to be done with the
hoe, as all the hoeing that is necessary is directly
around the plants where the cultivators do not
reach, and the cultivating expense is therefore
reduced to the minimum, It also makes it possi-
ble to keep the plants free from weeds and obnox-
ious growths.

All runners should be pruned off every two or
three weeks. This may be quickly and cheaply
done with knife, shears, or hoe. As the runners
are removed the plants increase in vigor, size, and
productiveness. Plants grown in this manner
will develop to such enormous size that their foli-
age will completly fill the row, and will leave on-
ly a small space Hatymert the rows. The plants
often grow so large that they can barely be cov-
ered with a bushel basket. In small garden plots,
the rows may be made two feet apart, and plants
set one foot apart in the rows, because in the
garden cultivation is usually done with hand tools.

Page Five

A KELLOGG STRAWBERRY GARDEN AT FRUITING TIME

i (aie photo-engraving shows a Kellogg strawberry garden on the home grounds of W. H. Burke. Mr. Burke is
Secretary and Treasurer of the R. M. Kellogg Company. In his strawberry garden, the same cultural methods
which we recommend to our customers are carefully followed. This insures his family delicious strawberries picked

fresh from the vines from June to November, and a big profit besides.

If you set the Kellogg Pedigree Plants and

follow the Kellogg Way, there is no reason why you should not have a strawberry garden as beautiful and as profit-

able as the one shown here.

In the case of the standard varieties, all blos-
soms should be removed the season the plants
are set, and they should not be allowed to fruit
until the following season. With everbearers,
however, the blossoms should be removed only
until the middle of June or first of July the season
the plants are set, after which time they may
be allowed to fruit without any injury whatever
to the plants. This gives you berries the same
season plants are set. The everbearers begin to
fruit early in August the first season, and con-
tinue to fruit heavily until freezing weather.
The following season, they will give you a con-
tinuous crop from early June until November,
with the exception of a short period of rest dur-
ing part of July.

Growers who have plenty of stable manure at
their command will find it profitable to apply ad-
ditional manure between the rows after plants
are set. This may be done any time during the
growing season, but the best time is during the
latter part of June or in July. Pulverized ma-
nure is ideal for summer application, using at the
rate of from one-half ton to one ton to the acre.
Cultivation should begin as soon as possible after

plants are set, and should be repeated every week
or ten days whenever soil conditions will permit.
Each cultivation adds many quarts to your crop,
which means more dollars of profit. It goes
without saying that plants should be mulched in
order to keep the fruit clean, and for the purpose
of retaining moisture during the fruiting season,
It is not absolutely necessary, however, to mulch
the everbearing plants the season they are set,
as the berries are produced beneath the foliage,
which keeps them clean enough for market. For
the second crop, the everbearers should be mulch-
ed the same as the standard varieties. Mulching
should be applied between the rows only, as it
will naturally work under the plants to a certain
extent, and the foliage will keep the berries in
the rows clean.

Whether you grow berries for the market or
for home use, if you will try our method, you will
be delighted with the results, as we are confident
you will have no trouble whatever in doubling
your crop; and commercial growers cannot help
but agree with us that it is an easy matter to
make one acre do the work of two.

It is a waste of land and time to plow, plant,

Page Six

KELLOGG PEDIGREE PLANTS PAID FOR HIS $4,000 HOME
E D. ANDREWS of Lansing, Mich. started growmg strawberries a few years ago with neither money nor ex-

perience.

Plants grown the Kellogg Way, and a determination to win, made this possible.
tinues to use the Kellogg Pedigree Plants exclusively.

Free Service buy a home for you?

and cultivate two acres under the old system,
when you can make more clear dollars from one
acre cultivated under our intensive method.

If you wish any further information, just write
us, aS we want to interest all of our customers in
this easy and profitable way of growing straw-
berries.

Hill Culture and Why We
Recommend It

HERE is no question but that the hill system
is the easiest, simplest, and the most profit-
able way to grow strawberries. We might

just as well try to grow fancy peaches from trees
set in a crowded manner and without pruning,
as to try to grow fancy strawberries in matted
rows where each plant is crowded, and hasnoroom
to develop either plant or fruit. Strawberry
plants, like fruit trees, must have a sufficient
feeding area for their roots, and they must also be
grown so the sun and air can penetrate through
their foliage, in order to bring the berries into
full maturity and the highest state of perfection.

Before we had completed our experiments with
the hill system, we recommended either the sin-
gle or double hedge-row systems, but we are now
thoroughly convinced that the hill system is the
best, as it has none of the disadvantages of the
other systems, while it has the following advan-
tages over all other systems.

Today he owns the fine home shown here valued at $4,000. Just two acres of Kellogg Pedigree

Needless to say, Mr. Andrews con-

Why not let the Kellogg Pedigree Plants and Kellogg’s

1. Each plant has a feeding zone sufficient to
enable it to develop to full maturity, and to build
up a crown system than will insure the largest
possible crop of the fanciest berries.

2. Itis possible for the grower to cultivate his
plants more thoroughly and more easily than can
possibly be done when runners are present, which
means that the entire field can be kept entirely
free from all weeds and obnoxious growths with
the least amount of work and expense.

3. The berries grow to much larger size, ripen
more evenly, are firmer and of better flavor and
quality.

4. Picking is much easier and requires much
less time.

5. We already have said that strawberries
properly grown are more than half sold. The hill
system produces a class of berries that sells at
sight and at a price that will give you the largest
possible profit.

In buying, we are influenced largely by ap-
pearance, and the majority of the people are will-
ing to pay an advanced price in order to get that
which presents to them the best appearance.
Then why not grow berries in a manner that will
produce the kind that will attract the eye and in-
fluence the purchaser to buy at your own price?

Our customers who follow the hill system, write
us that their berries sell at from three to five
cents per quart above regular market price, and
that their berries always sell in preference to
common berries. Mr. 3. C. Baker, one of our

Page Seven

.

STRAWBERRIES AND POULTRY

Es picture of Kellogg Pedigree Plants was sent us by John W. Selinger of Pennsylvania, and shows how nicely
strawberries can be grown in connection with poultry. The picture also shows that Mr. Selinger follows closely

the Kellogg Way. There are no weeds to be seen.

Nothing but straight, uniform, rows of vigorous strawberry

plants. If you already are growing poultry, add strawberries; use the poultry droppings for fertilizer and your

profits will be more than doubled.

Michigan customers, who follows the hill system,
when visiting our farm told us that the grocer
who handled his berries was unable to supply the
demand for them, while commonly grown berries,
which were offered at several cents less per quart,
remained in the store until all of Mr. Baker’s
berries were sold. Mr. Baker also told us that
he was making a profit of $900 per acre from
Kellogg Pedigree Plants.

Some growers who never have tried the hill sys-
tem, seem to think that removing runners is dif-
ficult and expensive. Thisis not the case, as this
work is very easily done with knife, shears, or
hoe, and is necessary to be done only every two
or three weeks; in fact, it is less work to remove
them than to hoe and cultivate around them.

We are indeed very enthusiastic over the hill
system, and the more we experiment with this
system, the more firmly are we convinced that it
is the system we should recommend to those who
place their confidence in us; and we therefore
urge every customer to adopt this system with
the full assurance that it is the most profitable
and most satisfactory way to grow strawberries.

Other Systems

WHILE we are confident that the hill system

is the easiest and most profitable way to
grow strawberries, there are other systems which
may be followed with most satisfactory results.
These are the single hedge, and the double or
triple hedge-row systems.

The single hedge-row is formed as follows:
The rows are made three feet apart and plants
set two feet apart in the rows. Each of these
plants should be allowed to make two runner
plants, which should be layered directly in line
with the original row, one on each side of the
mother plant. This gives continuous rows with
plants about twelve inches apart in the row.
After the rows have been thus formed, ail other
runners should be pruned off. Where land is

scarce, the rows may be made twenty-four to
thirty inches apart instead of three feet. The
single hedge-row system requires 7,250 plants per

acre.

The double or triple hedge-row is formed by
making the rows three and one-half feet apart
and setting plants two feet apart in the rows.
Hach of these plants should be allowed to make
six runner plants. The first two runners of each
plant should be layered directly in line with the
original row, one on each side of the mother
plant, and the remainder should be layered on
each side of the row. When runners are layered
in this manner, the rows will be about one foot
wide, and each plant will have plenty of room to
develop into a heavy fruiter. After the rows
have been thus formed, all other runners should
be pruned off the same as in the single hedge-
row. This system requires 6,250 plants per acre.

Another system, and one which we do not
under any circumstances recommend, is the wide
matted row, which is formed by making rows
from three and one-half to four feet apart, and
setting plants two feet apart in the rows, allow-
ing each plant to make all the runners it will.
This naturally gives a thickly matted row which
produces small, inferior berries; the kind which
never brings a profitable price.

Strawberry Growing Easy and Simple

T is so easy and so simple to grow strawberries
that even beginners grow big crops and make
big profits right from the very start. It re-

quires less work and less experience to grow straw-
berries than it does to grow common garden vege-
tables, because garden vegetables must be plant-
ed every year, while one planting of strawberries
will fruit abundantly for two years, and often for
three years. Nothing contributes more to the re-
quirements of the family than a well-kept straw-
berry garden. It furnishes strawberries fresh
from the vines from June to November, and can-

Page Eight

<

A KELLOGG STRAWBERRY FIELD OWNED BY CAL HYDE OF MISSOURI

ME; HYDE sent us this kodak picture of his field of Kellogg Pedigree Plants, and in a letter which accompanied
the picture says: “This picture will show what can be done with Kellogg Plants grown here in Missouri.” The
photograph shows a perfect stand of plants and most splendid cultural methods. Even if you live in Missouri and
must be shown, Kellogg Plants grown the Kellogg Way will “show you.”

ned berries, jam, preserves, and jelly, through-
out the winter. There is no reason why every
family should not grow their own strawberries,
as a small plot in the back yard will supply a large
family with this most delicious fruit the year
round, and without cost. We often have seen
strawberries growing in shady places that would
be practically worthless for any other crop.

The soilis prepared just the same for straw-
berries as it is for common garden vegetables,
and the plants are set in the same manner as to-
mato, cabbage, or any other vegetable plant.
Strawberries are very hardy and will thrive and
produce an abundant crop, even though the plants
are neglected; but the better care the plants re-
ceive, the greater willbe the crop. If you have
but asmall garden plot and wish to grow both
vegetables and strawberries, vegetables may be
grown between the rows of strawberry plants
very successfully. Wehave conducted numerous
experiments along this line and know that both
may be grown on the same ground at the same
time, and an abundant crop of each realized. It’s
a treat worth while to be able to go out into the
garden almost any day throughout the summer
and fall months and pick strawberries fresh for
the table or to put away for winter, and when
company comes in unexpectedly, you will appreci-
ate your strawberry garden more than ever.

Here in Three Rivers and in nearby towns,
strawberry gardens are as common as vegetable
gardens, and those who do not have room for
both, either give strawberries the preference, or
grow both together as suggested here. The only
ones who can offer a reasonable excuse for not
growing strawberries are those who live in flats.
Our customers who grow strawberries for home
use only tell us that they would not give up their
strawberry gardens any more than they would
discontinue growing vegetables and flowers, and
many of them write that the surplus berries from

their gardens pay for the plants and all expenses,
and leave them a nice profit besides.

W. M. Goodsell, of Indiana, picked in 1915, 250
quarts from 200 Kellogg Pedigree Plants set in
1914.

N. O. Atwater of Illinois, picked 800 quarts
from 600 Kellogg plants, with excellent pros-
pects for an abundant fall crop from his ever-
bearing plants.

W. R. Randall of Illinois, sold $67.85 worth of
berries from 500 Kellogg everbearing plants, be-
side supplying his family with all the berries they
could use.

C. B. Ashton of Tennessee, gathered 172 quarts
from 100 Kellogg plants.

Others say that a little time spent in their
strawberry garden in the early morning and eve-
ning, affords them much pleasure and is very
beneficial to their health.

Nothing adds more to the beauty and pleasure
of the home grounds than a well-kept strawberry
garden. When it is loaded with blossoms, it is a
beautiful sight, and when loaded with big red
berries, it is still more beautiful and is also ex-
ceedingly profitable. The strawberry is unques-
tionably the king of all fruits, and if there is any-
thing more delicious itis something we never have
tasted. Itis really ashame for anyone who has
a plot of ground to deprive the children, or any
member of the family, of this best-of-all fruit
when itis so easily grown. Wenever have heard
of anybody becoming tired of strawberries. They
may be served three mealsa day and eaten be-
tween meals. The everbearers make it possible
for you to have fresh strawberry shortcake on
Thanksgiving Day. One customer from Ohio
wrote us that she picked ripe strawberries from
her patch of Kellogg Everbearers the third day
of last December, and one North Carolina patron

Page Nine

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A KELLOGG STRAWBERRY GARDEN IN ILLINOIS

J H. SOURBIER of Illinois is the proud owner of this Kellogg Strawberry Garden.

In a letter dated June 21,

1916, he tells us that he picked 65 quarts of beautiful berries from this small garden on that date, and that the

berries were very large and delicious.

No doubt the three women shown in this picture have had much to do with

the success of this garden, and we feel safe in saying that this home is fully supplied with berries the year ’round..

reports that he had fine ripe strawberries for
Christmas dinner.

Strawberries should not only be grown in the
home garden but also on the farm. Only a few
years ago, but very few farmers grew straw-
berries. They thought the work was too difficult,
but a few farmers grew them, and as soon as
their neighbors became aware of the fact that
strawberries could be grown as easily as common
farm crops, they too realized the necessity of a
strawberry garden, and today, practically every
up-to-date farmer is supplying his family wit
strawberries grown upon his own farm. If you
already have a strawberry garden, its many ad-
vantages and profits will encourage you to con-
tinue growing them, and to those who are not al-
ready growing this most delicious fruit, let us say
you are missing a great opportunity. Letus help
you to get started in this delightful, healthful,
and profitable work right now. We will select a
garden composed of varieties adapted to your
soil and climatic conditions, and give you all the
instructions necessary to insure your success
right from the very start.

Kellogs’s Free Service

E want all Kellogg customers to know that
W our interest in them does not cease when
we get theirmoney. Weare just as much
interested in their success as they possibly can be
themselves. Itis our aim to merit the confidence
placed in us by our customers, and to strengthen
this confidence by giving each purchaser of Kel-
logg Pedigree Plants an honest dollar’s value for
every dollar sent us, and in addition to this, the
full benefit of our thirty-three years of experience

in strawberry growing. We desire that every
customer shall feel at liberty to write us when-
ever we can be of service to him, and all questions
asked will be answered promptly and in a manner
that easily will be understood. There is no ques-
tion but that the Kellogg Pedigree Plants are the
most productive and most profitable plants grown,
when properly handled, and it would indeed be a.
serious mistake on our part to allow any purchaser
of our plants to fail for lack of instructions which
we are so gladtogive. ‘Once a Kellogg custom-
er, always a Kellogg customer,’’ is our motto,
and the only way to.retain each customer as a
permanent one is to treat him just exactly as we
would want to be treated ourselves. We value
eats customer too highly to lose him through neg-
ect. G

Our Free Service Department was established
wholly in the interest of Kellogg customers, and
although we are very busy throughout the entire
year, we never are too busy to safeguard their
interests by answering their questions and mak-
ing such suggestions as will be to their profit.
We will appreciate it, however, and it will be
greatly to our customers’ interests if they will
observe the following suggestions when asking
for information:

ist. Please do not include your questions in
your letter, but write them on a separate sheet,
and write only on one side of the paper.

2nd. Number questions consecutively so we
may answer them in the same order.

3rd. Be very careful to write your name and.
address on your letter, also on the sheet contain-
ing your questions.

Ath. Read carefully every page of this book

Page Ten

cee leery a pnp ee eae

SABRLD

ee uy

KELLOGG PEDIGREE PLANTS THRIVE IN OKLAHOMA

$1 Al 2 50 is the amount Frank Flanigan of Oklahoma made in 1915 from one and one-fourth acres of Kellogg

¢ Plants grown the Kellogg Way. A member of the Department of Agriculture visited Mr. Flanigan and
afterward visited the Kellogg farms at Three Rivers, and while here, he stated that Mr. Flanigan practiced inten-
sive methods and that everything about his home grounds and little farm was spick and span, and that Mr. Flan-

igan advised him that he was buying more land in order that he might grow more strawberries.
just an ordinary man, and what he has done, you can do.
big crops and big profits, no matter what kind of soil you h

before asking questions, as possibly it contains
the very information you are seeking.
5th. Indescribingyour soil, it is only necessary
to state whether it is heavy, light, orloamy. It
“makes no difference whether it is level or rolling.
Do not send samples of your soil, as these are of
no value whatever to us in making up your selec-
gon of varieties, or in judging the quality of the
soil.
6th. Itis unnecessary for you to give us any
information regarding your general climatic con-
ditions, as we are acquainted with climatic con-
ditions in all sections of the country.

7th. In writing us, always be sure to sign your
full name and address plainly. Practically every
day we receive letters with either no name signed
or the address not given. We, of course, are un-
able to answer such letters, and the writers no
doubt wonder why they do not get a reply.

8th. Itis important that you always sign your
name exactly the same. That is to say, do not
sign John Smith one time and J. Smith the next,
or Mrs. John Smith one time and Mary Smith
the next.

9th. If you write us during your absence from
home, always mention your home address, so that
we may refer to former correspondence and avoid
errors.

We keep an accurate record of all corre-
spondence with our customers, and it is greatly

Mr. Flanigan is
Kellogg Pedigree Plants grown the Kellogg Way insure

ave or where you are located.

to your interest to observe these simple requests,
as by so doing you will help us to give your let-
ters prompt attention and just the information
you desire.

Selection of Varieties

[FE you are not familiar with different varieties,

let us make a selection of varieties best adapt-
ed to your local conditions, and which will give
you the biggest profit. You may rest assured
that we shall consider your interests in every
way. We will choose varieties that will mate
perfectly, and that will give you berries from the
very earliest to the very latest. Should you
want berries for home use only, we will select the
varieties accordingly, and if you wish berries for
market, we will select varieties which produce
berries that are good shippers. In short, we will
select varieties to meet your particular require-
ments, just the same as we would for ourselves,
were we in your place. We fully realize that by
making a proper selection, we shall also have won
you as a permanent Kellogg customer as well as
a booster of Kellogg Pedigree Plants.

We want each and every customer to be so
erfectly satisfied with their returns from Kel-
ogg. Pedigree Plants, and in all their dealings
with us, that they will cheerfully recommend us

to their friends. Our business has reached its
present enormous size largely through our custo-
mers’ recommendations such as these:

Page Eleven

PICKING STRAWBERRIES FROM KELLOGG PEDIGREE PLANTS IN PENNSYLVANIA

N a letter which accompanied this photograph the owner of this field, Mr. N. S. Maust, of Pennsylvania says that this
acre of Kellogg Plants yielded an immense crop of big red berries in spite of heavy frosts and very dry weather.
He further advises us that his success with Kellogg Pedigree Plants makes it to his interest to continue using them.
In another letter he states that he is safe in saying that never before was such a large crop of fine berries raised in
his locality as he grew from this acre of Kellogg Pedigree Plants.

From an Oklahoma customer, writing under date of
February 15, 1916, comes the following: “Two years ago
I ordered from you some Kellogg’s Prize strawberry
plants. Last spring was their first year, and I must say
they were the finest berries I have ever seen. I have
given your catalogue, which you sent me this year, toa
neighbor who is going to plant some two acres to straw-
berries, and in a long talk with him this morning, I con-
vineed him it would be the best policy to buy his plants
from you. I have advised a number of my friends to get
their plants from you, because I paid for my experience
in ordering plants from another source two years before
I ordered your plants, and found yours far superior to
others; in fact, I lost two years’ work on the plants I or-
dered from a party in Missouri.” Mont F. HIGHLEY.

A West Virginia customer writes: “I beg to acknow-
ledge receipt of the strawberry plants ordered from you,
in the best of condition. I am indeed pleased with such
sturdy plants and know the best results will be obtained
with the proper attention. I would be pleased to recom-
mend your firm to any one in this section if you desire
to refer them to me.” Victor E. MYERS.

Writing us under date of Feb. 21, 1916, Mr. ibAnE
Long of New York state says: “You have some very
well satisfied customers in this neighborhood. One
gentleman told me a few days ago that he had purchased
your plants and also plants from other growers, and that
your plants were very much the best. I am satisfied
that your plants are right, and when Iam ready to place
my order for plants you will get the order.”

Under date of Feb. 2, 1916, Alfred Greenwood of Kan-
gas writes us as follows: “I told a friend what nice
plants we had from you, and I am sure you will get his
order for plants. I have bought plants from several
different firms and none of them are anything like yours.

Our Progressive plants fruited every day from August
ist until hard freezing weather the last of October.”

Boys’ Strawberry Club

OvUk Boys’ Strawberry Club has created so much
interest and enthusiasm both among the boys
and girls that in order to keep peace, we have
been compelled to admit into this club the girls as
well as the boys, and we must admit here that
we yielded to the requests of some girls last sea-
son to enter into this contest. We were very
much pleased with two letters that came to us
from Utah one day, both in the same mail—one
from a boy, and the other from his sister—each
asking to enter this contest and both determined
to beat the other. This was one case where we
yielded to the request, and judging from the let-
ters we have received, there is no doubt but that
the girls will make the boys work overtime in or-
der to keep up with them. In every state the
battle is on, but as this club was organized only
last year, it is still too early to report any victo-
ries. But in our next book, we expect to show
the older folks what the boys and girls can do.
In all our experience in the plant business, noth-
ing has given us so much real enjoyment as the
forming of this club. The letters we receive
from both boys and girls are so original and so
full of enthusiasm and determination to win, that
it makes us wish that we too, were boys again.
One boy in Wisconsin who was only nine years
old wrote us that he was going to sell a hog that

Page Twelve

DR. EUGENE L. CROWSON OF MISSOURI AND HIS KELLOGG STRAWBERRY GARDEN

D*®. CROWSON advises us that this picture was made about the middle of October and that there was practically
no rain from the time the plants were set until August 31. In spite of this unfavorable weather condition, the
plants made an immense growth, which proves that anyone, even without experience, may have a profitable straw-
berry garden. No doubt the Doctor gets much pleasure and needed exercise working among his strawberry plants.
If a busy doctor can grow such a splendid garden, is there any reason why you cannot do fully as well?

his father gave him so that he might get money
to pay for the plants and become a member of
this club.

Boys and girls put their whole life and being
into that which they love to do, in work as well
as play, and we feel well repaid simply in getting
them interested in a work that is worth while.
We feel confident that this club is going to de-
velop some permanent berry growers, who will
make the old-time growers sit up and take notice.
On account of the everbearers occupying such
an important place in strawberry growing, we
have decided that it would be to the interest of
the boys and girls to include everbearers with the
standard varieties used in thiscontest. This will
make it possible for the contestants to realize an
income from their plants the same season they
are set. The varieties we have decided upon for
He season, and the number of plants are as fol-
ows:

100 Progressive everbearers
100 Superb everbearers

100 Kellogg’s Premier

100 Dr. Burrill

100 Kellogg’s Prize

100 Magic Gem

Our special price for this club selection to the
boys and girls is only $10.00, and we will prepay
all express or parcel-post charges to any town in
the United States. The everbearing plants alone,
should produce enough berries this season to pay
for all the plants, and leave a nice little profit be-

sides. The standard varieties should not be al-
lowed to fruit this year, but next season both
everbearers and standard varieties may be allow-
ed to fruit to their fullest capacity. The second
season, the everbearers will begin fruiting ear]
in the summer and will continue to fruit until
freezing weather.

This selection contains fewer plants than were
used last year, which will give the boys and girls
an opportunity properly to enrich their soil, and
to give the plants just the care they should have
to insure the largest crop of the finest berries. :

It is to be understood that the plants are to be
set 15 inches apart in the rows and that the rows
are to be made 30 inches apart, and the plants
grown in hills. The prizes are as follows:

The boy or girl growing thegreatest number of
quarts from the 200 everbearers this season will
receive our check for $10.00. The one growing
the next largest crop from the everbearers this
season will receive our check for $5.00. Be sure
to keep an accurate record of the number of
quarts picked each day, placing the figures in
columns, and please keep this record sheet as
neatly as possible and write your full name and
address on each sheet. These reports should be -
sent to us this fall as soon as you have made the
last picking from the everbearers, and must be in
our hands not later than December 10, 1917.

In addition to these prizes, we will give the fol-
lowing prizes for next season’s crop, which will
include the yield from both everbearing and stand-
ard varieties: The boy or girl growing the great-

Page Thirteen

JOHN ROBERTSON OF ILLINOIS SENDS US THIS PICTURE OF HIS PEDIGREE PLANTS

gi [seo plants have fruited one big crop of berries and are now blossoming heavily, getting ready for the second
year’s crop. The straight rows, mulching between the rows, and no weeds shows that Mr. Robertson follows in-
tensive cultural methods.

est number of quarts from these 600 plants in 1918
will receive our check for $10.00, and the one
growing the next greatest number, our check for
$5.00. The report for 1918 must be in our hands
on or before December 10, 1918.

} The boy or girl sending us the best photograph
of these plants taken any time during October,
1917 will receive our check for $5.00, and the one
sending the next best, our check for $2.50.

Should any one boy or girl win first prize in
1917, both on yield of everbearers and photo-
graph, this winner will receive an additional prize
of $5.00, making in all a total of $20.00.

The winning photographs will be reproduced in
our Great Crops of Strawberries and How to
Grow Them, and if the winners send us their
own photograph, we will also show them in our
book. The photographs will be judged by our
photographer, who is in no way interested in
any contestant.

This contest is open only to girls and boys un-
der twenty years of age.

These prizes are well worth working for and
will be received at just the right time to help you
get your Christmas gifts, should you desire to
use the money for that purpose. Itis well worth
while for any boy or girl to become a member of
this club, and those who enter with a determina-
tion to win cannot possibly lose, for even though
you should fail to win a prize, the increased crop
resulting from your efforts would greatly add to
your income, and at the same time you will learn
how to grow big crops of strawberries of a quality
that always tops the market. i

Now, boys and girls, we are looking forward to
big reports, and we are sure that you are not go-
ing to disappoint us. Just read this book care-

fully, follow the cultural methods, do your dead
level best, and we are sure you will be generously
repaid for your efforts.

Kellogg’s Everbearing Plants

THE everbearers are no longer an experiment;
they are a wonderful success. They are just
as certain to fruit in the late summer and fall
months as the standard varieties are to fruit in
the spring or early summer months, Everbear-
ing plants should have their blossoms removed
until the middle of June or first of July the season
the plants are set, after which time, they may be
allowed to fruit without any injury whatever to
the plants. The berries will begin ripening in»
August and from that time until freezing weather,
the plants will be loaded with blossoms and berries
in all stages of development. We frequently
have seen the everbearers produce as much as
one fuet of berries per plant the same season
the plants were set. ‘The following season these
same plants will produce an average of about
one quart per plant during the early summer
months, or at the time when standard varieties
are fruiting, and the same quantity during the
late summer and fall months. The berries pro-
duced in the fall by these varieties are even lar-
ger than those produced in the spring and early
summer.

The everbearers are extremely hardy and will
stand more adverse conditions than any other va-
rieties. Ithas been our experience that they are
not affected by either heat, drouth, excessive wet
weather, or frost. In 1914, before we had in-
stalled our irrigation system, it was extremely
hot and dry, and in 1915, it was very cool and

Page Fourteen

2

hs cote
uit 7
»t * ‘4

nba

gil he.
4
he ae

MR. MAT O'DONNEL OF KANSAS AND HIS FIELD OF KELLOGG PLANTS
ei ta plants were purchased from us in 1914 and the photograph was made the following April, just before they

had started to bloom. This picture shows a portion of Mr. O’Donnel’s one acre of strawberries.

In 1915 he

purchased 3300 more Kellogg Pedigree Plants and he says they arrived in fine condition and every plant lived and
grew the same as the plants shown in this picture. From this photograph it is readily seen that Kellogg Pedigree

Plants succeed splendidly in Kansas.

rained almost continuously throughout the
summer and fall months. Throughout each of
these two extreme seasons, the everbearers in
our experimental plots continued to grow and
fruit heavily until about Thanksgiving time. We
picked and sold berries after the ground was
frozen to aninchin depth. The following spring
these plants were again loaded with berries and
this was repeated in the fall.

As a result of the enormous yield of the ever-
bearers in our experimental plots in 1914, the pro-
prietors of Maplehurst Gardens of Three Rivers,
who formerly grew vegetables, discontinued grow-
ing the crops which they had been growing and
engaged in the growing of everbearing straw-
berries exclusively, setting in the spring of 1915
twelve acres to the everbearing varieties.

Their fall crop in 1915 was so exceedingly prof-
itable that in the spring of 1916 they doubled
their planting. Not only was their fall crop in
1915 enormous, but the prices realized for the
berries were almost unbelievable. The berries
were shipped to commission houses in distant
cities such as Buffalo, Philadelphia, Cleveland,
St. Louis, Kansas City, Cincinnati, Chicago, and
Milwaukee. We saw their sales reports which
showed prices ranging from 80 to 45 cents per
quart wholesale. Oneof our Three Rivers friends
was in Milwaukee, Wis. late in October 1915, and
while there, visited the commission firm of
Schmidt, Gaertner, Volle & Co. and saw them
selling fresh strawberries. Upon inquiring he
learned that these berries came from Maplehurst
Gardens, located in his own home town. He was

informed by the secretary of the commission firm
that the berries were sold at 85 cents per quart
long before they arrived, and that even at that
price they could not begin to supply the demand.
This friend told us that the berries were as firm
and solid as though they had just been picked,
and that he never before thought it possible for
strawberries to stand up so well in shipping.

There are just three reasons for the success of
the Maplehurst Gardens—they use Kellogg Pedi-
gree Plants exclusively, manure liberally, and fol-
low the hill system.

The everbearers always should be grownin hills.
They are even more easily grown in this way than
the standard varieties because they do not make
runners so freely. For this reason everbearing
plants cannot be sold as cheaply as are the stand-
ard varieties. But owing to the fact that they
produce berries almost continuously from June to
November, and that the fall crop brings such big
prices, growers can well afford to pay the price
charged for the everbearers.

Mr. E. H. Favor of the Fruit Grower, St. Jo-
seph, Mo., visited our farm in July, 1916 and in-
formed us that one of his friends in the suburbs
of St. Joseph had less than one-third of an acre
set to the everbearers, which made him over
$400.00 the same season the plants were set.
This grower applied manure liberally between the
rows, and it goes without saying that he uses
Kellogg Pedigree Plants.

Weare continually receiving letters from our
customers telling of the big yields and big profits
realized from the everbearers, but even with what

Page Fifteen

CULTIVATING, HOEING AND FERTILIZING KELLOGG PEDIGREE PLANTS ON THE KELLOGG FARMS, THREE RIVERS, MICHIGAN

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our customers with the most vigorous and most productive strawberry plants grown.

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our customers say and what we

have said, the half has not been
told.

W. R. Randall of Illinois sold $67.85
worth of berries from 500 Progressive
everbearing plants the same season
plans were set, besides supplying his

‘amily with all the berries they could
use.

Gus Gunderson of Minnesota writing
us under date of Jan. 27, 1916 says:
“The Superbs I bought of you last
spring paid for themselves and for the
work also. They certainly are a great
berry. Sold them for 30 and 35 cents
per quart. Picked the last berries the
first of November and this is way up
north. Am thinking of setting 3000
more Superbs this coming spring.”

Under date of July 6, 1916, Mrs. L.
M. Parkhurst of Connecticut wrote us
as follows: ‘We set 50 Kellogg Pro-
gressive everbearing plants last spring
and are well pleased with them. They
have supplied our table with the most
delicious fruit I ever ate.”

S. O. and A. F. Titus of New Hamp-
shire sold at wholesale, from August
20 to October 20, 1915, $175.00 worth of
berries from 1900 Superb everbearing
plants set in the spring of 1915. This
was at the rate of $800.00 per acre the
same season plants were set. Their
last picking was made November 11.

R. A. Cable of Colorado sold $120.00
worth of berries besides all they could
use, from 2000 Kellogg Progressive
everbearing plants the same season
plants were set. This was done in spite
of the fact that the plants were visited
by a hard freeze in May, and suffered
from two severe hail storms.

C. N. Broyles of Missouri advises us
that he gathered 100 quarts of berries
from 75 Kellogg Progressive everbear-
ers the same season the plants were set.

W. F. Franzen of Nebraska sold $39.60
worth of berries, besides all his family
could use and what were given away to
friends, from 400 Kellogg Progressive
everbearing plants the same season
plants were set. His last picking was
made November 7.

Going Up and Staying Up

WE do not refer to elevators,
balloons or flying machines.
When these go up they always
come down again. We refer to
prices on all commodities, which
during the past few years have
continued to go up with no indica-
tions of ever coming down again.
We are now paying for fertilizer
more than double the price we
paid a few years ago. The wages
of both our farm and office help
have doubled, and all tools and
farm machinery, and infact every-
thing used in our offices and on
our farms, has advanced in price
from 50 to100 percent with the sin-
gle exception of postage stamps.

Under these conditions, there is
just one of two things to be done.

e must either use less of the
building materials which are re-
quired to produce perfectly devel-

A KELLOGG STRAWBERRY GARDEN GROWING IN KANSAS

(tS plants in this garden were set April 14, 1916. The photograph was made just three months after the plants
were set. This garden is owned by Louis A. Stubbs, a rural mail carrier. No matter what your occupation may
be, you can have a Kellogg Strawberry Garden that will supply your family with delicious strawberries every day
throughout the entire year; berries picked fresh from the vines throughout the ripening season, and preserves, jam,

and canned berries throughout the remainder of the year.

pleasure and profit to your home.

oped plants, do less cultivating, pay less atten-
tion to the selection and restriction of our plants,
spray less, and neglect our customers’ interests
in many other ways, and thereby lower both qual-
ity and price; or, continue as we have in the past,
using the required amounts of plant-building ma-
terials necessary to insure the best plants that
can be grown, practice intensive cultivation and
spraying, and render to our customers the kind
of service which means so much toward their
‘success, and charge a price which such quality
demands,

We cannot and will not do anything that will
lower the quality which for years has made the
Kellogg Pedigree Plants known the world over
for their great productiveness. Toreduce quality
simply in order to quote a lower price waitld mean
aloss to our customers, and would be injurious
to our reputation. By continuing, however, to
grow the kind of plants that produce more ber-
ries than any other plants, we shall continue to
add to our customers’ profits, and to strengthen
their confidence inus. No matter what you are
buying, you cannot get something for nothing,
and we shall not try to deceive you by making
you think we are giving yowincreased quality at
reduced prices.

We want your order for plants, but we do not
expect you to send us your order simply because
we wantit. No one should expect to sell an ar-
ticle unless the quality of that article makes it to
the purchaser’s interest to buy it, and when you
buy Kellogg Pedigree Plants, you do so expecting
to get greater value for your money than you can
get from any other source, and it is to our inter-

Let us select a garden for you that will add beauty,

est to see that you get it. Anyone who expects
to get heavy fruiting plants at a price below the
cost of producing such plants, is expecting some-
thing impossible. Whether you are buying cloth-
ing, furniture, machinery, or strawberry plants,
the only people it is safe to deal with are those
that charge a price which makes it possible for
them to do all they agree todo. If the price will
ne make this possible, the article is not depend-
able.

Take for example, the everbearers. Plants of
these varieties must necessarily be sold at a high-
er price than plants of the standard varieties, be-
cause the everbearers make fewer runners, and
the expense of growing them is much greater
than the standard varieties, as the removing of
the blossoms from the everbearers from the time
the plants are set in April until the following
winter, is very great. In growing these varie-
ties for fruit, however, this work is very easily
and cheaply done, as it is necessary to remove
blossoms only until the middle of June or first of
July, and this is required only in the season plants
are set. Wekeep a large force of men busy re-
moving blossoms almost continuously throughout
the entire growing season, thereby retaining in
the plants all their fruiting vigor.

It is plain to be seen that if we allowed these
plants to fruit, we could realize a good profit from
the berries, thereby making it possible for us to
quote a much lower price on the plants, but would
it not be a loss of time and money for you to buy
plants which had already exhausted their fruit-
fulness? We are selling plants and you are sell-
ing berries, and what you want are plants which

Page Seventeen

GLEN MARY, ONE OF THE UNIVERSAL FAVORITES

"pas remarkable yariety we have carried on our list for nineteen years and its popularity grows with the years.
It produces berries that rank among the largest in size and with the added value of delicious flavor and most

extraordinary yields of fruit.

The meat of this variety is crimson and juicy and rich and of very high flavor.

Among its other fine qualities is the fact that it endures drought as do few other varieties, and another factor is its
universal habitat, as few other varieties are more universally grown than Glen Mary. This variety is grown at both

our Three Rivers and Twin Falls farms.

possess the highest fruiting vigor. The difference
in the cost of Kellogg everbearers over the cost
of everbearers which have been allowed to fruit
is very slight indeed, and when results are taken
into consideration, the Kellogg Pedigree Plants
are by far the cheapest plants you can buy, be-
cause the increase in yield from these plants over
any other plants more than pays the entire cost
of the plants and all expenses.

This statement has been verified time and again
by our customers. Our old customers know as
well as we do that our prices are extremely low,
considering the big increase in yield over other
plants, and this explanation regarding our prices
is for the benefit of those who never have had an
opportunity to test the Kellogg Pedigree Plants
or to see them in fruit. Many of our old custom-
ers write us that they would rather pay double
the price we ask for Kellogg Pedigree Plants than
to get common plants for nothing. This business
was established more than thirty-three years ago,
and when we tell you that our business in 1916
more than doubled that of any other year since
this Company was organized, you will agree with
us that more permanent customers are won by
high quality than can possibly be won by low prices.

When the buyer gets what he wants, he isa
satisfied and permanent customer, and not only
continues to buy for himself but he recommends
us to his friends. It is our policy and practice to
give full value in plants for every dollar sent us,
and in addition to this, a service thatoften proves
to be worth more to the customer than all he has
paid us for his plants. This method of doing
business has proved so pleasant and satisfactory
that we purpose to continue along the same lines

we have been working for the past thirty-three
years, and whenever it is possible to improve the
quality of our plants or increase the efficiency of
our service, we shall do it. Therefore, you may
send us your order with the full assurance that
you are to get plants of the highest quality and
service of a character and value that, will help
you in this delightful and profitable work from
start to finish. Ask all the questions you wish.
It is your privilege to ask for information, and it
is the business of our Service Department to fur-
nish you with just the information you request,
and whether your orderis large or small, you get
the full benefit of our thirty-three years of straw-
berry experience without any charge whatever
to you.

Let Strawberries Buy your Home

WHat have you at the close of each year—
twelve monthly rent receipts or a receipt for
taxes? And which would you prefer to have?
Just as long as you continue to pay rent, just so
long will you continue to pay your landlord’s taxes
and give him a big profiton hisinvestment. And
even at that, you donot know at what time you
will be requested tomove. But very few renters
are fortunate enough to have a home with all con-
veniences and entirely to their ean G, no matter
how much rent they pay. Getting a home is just
like getting anything else—we must make the
effort; and the sooner we begin making payments
on a home of our own, the sooner that home will
belong tous. Most people who have been renting
for years have paid out enough money for rent to
pay for a home.
We donot know of any way to get a home more

Page Eighteen

WARFIELD, ONE OF THE GREATEST FAVORITES

pee variety is a favorite known from the Atlantic to the Pacific and from the Gulf to Hudson Bay, and combines
so many excellent qualities that it is impossible to name them all. Generous in size, of beautiful shape, with dark-

red exterior that does not fade or become dull after picking and canning.

It has become one of the most popular

of all strawberries for canning, but it is not limited to this field, for itis a universal favorite as a table berry. War-
field is an early variety, has an extraordinarily long fruiting season, and yields a large picking every day for sey-

eral weeks.

easily and quickly than by growing strawberries.
It is the easiest, surest, and most profitable crop
grown, and increases the value of land as soon as
the plants are set. Land that is ordinarily worth
$200.00 per acre is easily worth $400.00 to $500.00
per acre when set to strawberries. The net prof-
its from one acre of strawberries in a single sea-
son will pay for several acres of land, and if you
will go into this work with a determination to win,
there is no reason why you should not very soon
own your own home, free from all indebtedness.

When you own your own home, you will be en-
couraged to improve the home and surroundings
and make everything as beautiful as possible, be-
cause every dollar and effort you put into that
home increases the valueof your property instead
of the property of your landlord. We have paid
rent and know well of its disadvantages and draw-
backs. When we were paying rent, we were not
encouraged to do ourbest. There was nothing to
stimulate one, nothing to look forward to, and,
like all other renters, we could not afford to im-
prove property which did not belong to us.

One of the most delightful experiences in life
is the building or buying of a home which you
can call your own. It encourages thrift and is
the beginning of prosperity. Strawberry grow-
ing not only will make it possible for you to own
your own home, but it will also enable you to get

Grown at both our Three Rivers and Twin Falls farms.

away from the daily toil and grindof working for
the other fellow. You can be your own boss and
if you want to take a day off occasionally, there is
nothing to prevent you from doing so and your in-
come doesn’t stop because your strawberries keep
right on growing. Strawberry plants even work
for you while you are sleeping. Itisa great sat-
isfaction to know that you can be off duty occa-
sionally and not be docked for it when pay-day
comes.

Mr. Z. Chandler of LaGrande, Oregon started
with less than one acre of Kellogg Pedigree
Plants. In five years that short acre made him
just $4390.50. And now Mr. Chandler is paying
taxes instead of rent He made the try for a
home and won.

Only a few years ago, Mr. E. D. Andrews of
Lansing, Mich. was without a dollar. He now
owns a fine home all paid for, valued at $4000.00.
Just two acres of Kellogg Pedigree Plants grown
the Kellogg Way made this possible. He says so.

These are only two of many reports of this kind
which we receive from our customers. These
men simply became tired of paying rent, made
the try for a home, and won. What our other
customers have done and are doing right along,
you too cando. We will give you the same help
that we have given others who have won.

Page Nineteen

(4) GREAT CROPS 9% STRAWBERRIESo™@T10W TO GROW THEM (@

Kelloge’s Strawberry Gardens

URING the past few years, we have been

making a specialty of strawberry gardens

for those who wish to grow strawberries
for home use only. This branch of our business
,has created so much interest that we are com-
pelled to work overtime taking care of these
orders and to increase the help in our Service
Department in order to give our customers the
information they call for. Mr. Beatty, the Pres-
ident of our Company, who personally answers
all difficult eee of a technical nature, often
was compelled to remain at his: desk until ten
o’clock at night and sometimes even later during
the big rush of 1916, and Mr. Burke, our Secre-
tary and Treasurer, who answers all questions
pertaining to orders, also worked overtime in
order to give to each customer just the infor-
mation they required and to give it to them
promptly.

We are not afraid of work, neither do we em-
ploy any shirkers, and we invite your inquiries
pertaining to garden orders, as we give to pur-
chasers of gardens, and to others who purchase
only a small number of plants, the same careful
attention that we give to those who purchase a
large quantity. Kellogg Gardens are to be found
producing big crops of big, red berries in practi-
cally every nook and corner of the United States
and Canada. In fact, wherever strawberries are
grown, you will find Kellogg Gardens; even in
Alaska and in many foreign countries.

Our records show that the majority of orders
for Kellogg Gardens come from women who fully
realize the many advantages and the profit in
having a Kellogg Garden from which they may
pick fresh strawberries right from the vines and
just when they want them. The women also ap-
preciate the fact that they can make their spend-
ing money from strawberries with less work and
in less time than in any other way. The letters we
receive from women customers in all sections of
the country convince us that they are just as suc-
cessful in this line of work as men possibly can
be. It really is surprising to learn what some wo-
men are realizing from their strawberry gardens.
Their families are supplied with berries picked
fresh from the vines during the fruiting season,
and canned berries, jam, preserves, and jelly
throughout the winter, and in addition to this,
some women report a cash profit of $25.00 to
$50.00 each season, depending of course, upon the
size of their gardens.

In selecting plants for gardens, we choose va-
rieties that produce berries both for canning and
preserving as well as immediate table use, and
each Garden will include early, medium, and late
varieties. We also select varieties adapted to
the soil and particular locality in which they are to
be set, and varieties whichalso will mate perfect-
ly. With this care and attention on our part,
customers purchasing Kellogg Gardens are sure of
getting gardens that will give them the largest
possible results, and they are relieved of the task
of selecting varieties suited to their particular
conditions.

This season we have five garden selections,
and as we give herewith the number of plants
comprising each selection, the purchaser is en-
abled to choose the one best adapted to the size of

their family. The varieties which we will choose
for each garden will of course depend upon the lo-
cality in which the plants are to be set. We not
only are making a special low price on these gar-
dens, but the plants will be pruned and ready for
setting. Just tell us which garden you wish and
enclose remittance covering the cost, and we will
do the rest. Inview of the fact that we are mak-
ing such a big reduction in the price of these gar-
dens full payment must be sent with order.

Please bear in mind that we will not make any
changes whatever in the number of plants com-
prising any of these Gardens. Thatis to say, we
will not allow any customer to take one-half of one
of these Gardens at one-half price. If you want
aless number of plants than is included in any of
these Garden selections, the regular catalog prices
will be charged. For example, Kellogg’s Ever-
bearing Garden contains 300 plants. We will not
divide this Garden and allow you to take 150
plants for $2.87, which is one-half the special
price of this Garden. If you wish to take advan-
tage of the special low prices quoted on these
Gardens you must order the particular Garden
you wish, without any change whatever, either
in the price or in the number of plants composing
the garden selected. afte

Kellogg’s Everbearing Garden

(COMPOSED of 300 plants selected from

the three choicest everbearers. The
regular price of the plants composing this
Garden is $7.50. Our special low price to
you is only $5.75. Just send us $5.75 and
say you want Kellogg’s Everbearing Gar-
den. $5.75.

Kellogg’s Big Four Garden

(COMPOSED of 100 plants each of Kel-

logg’s Premier, Dr. Burrill, Kellogg’s
Prize, and Magic Gem. These varieties
are so extremely hardy that we are confi-
dent they will succeed in all soils and under
all climatic conditions, and for this reason
we can safely recommend them to you re-
gardless of where you live or what kind of
soil you have. Our regular price for the
plants composing this Garden is $6.20. Our
special low price to you is only $4.75.

Kellogg’s Combination. Garden

THIS GARDEN should appeal to all be-
cause it contains both standard and ever-
bearing varieties, which insures berries
icked fresh from the vines from June to

ovember. This Garden consists of 400
plants, selected as follows: 100 plants each
of three of our choicest standard varieties,
one of which will be selected from Kel-
logg’s Big Four, and 50 plants each of two
of the choicest everbearers. The regular
price of the plants composing this Garden
is $6.75. Our special low price to you is
only $5.00.

Kellogg’s Ideal Garden

THIS is truly an ideal garden, as it in-

cludes all of Kellogg’s Big Four varie-
ties and two of the choicest everbearing va-
rieties, and consists of 300 plants selected

Page Twenty

>

as follows: 50 plants each of Kellogg’s
Premier, Dr. Burrill, Kellogg’s Prize, and
Magic Gem, and 50 plants each of two of
the choicest everbearers. Our regular price
for the plants which compose this Garden
is $7.15. Our special low price to you is
only $5.25. This is a very low price as the
plants are all selected from our most ex-
pensive varieties. $5.25.

Kellogg’s Junior Garden

THIS GARDEN is adapted to the require-
5 ments of small families and is composed
of 200 plants selected asfollows: 50 plants
each of three of our choicest standard va-
rieties and 50 plants of one of our choicest
everbearers. This Garden will produce all
the choice berries a smal] family can use and,
no doubt, enough surplus berries to pay all
expenses. Our regular price for the plants
composing this Garden is $3.65. Our spec-
ial low price to you is only $2.25.

LE is a difficult matter to say how many straw-
berries any one of these Gardens will produce,
as much depends upon weather conditions and the
care the plants receive. It has been our experi-
ence, however, that one may safely depend upon
at least one quart of berries from each plant each
season. Many of our customers tell us they are
getting two quarts from each plant each year,
while a few report as many as three quarts from
each plant. -
We do not believe that it is good policy to over-
estimate the yield, but feel that it is best to be
conservative and underestimate instead. There-
fore, let usbase our estimate on only one quart
of berries from each plant each year, and it would
certainly be a most unfavorable season that each

KELLOGG’S PRIZE WINNERS

fpais picture was sent us by Frank Spalding of Indiana,
and he tells us that it was from this Kellogg Garden
that he grew the champion strawberries, twenty berries
filling a quart box, for which he received the prize offered
for the grower who produced the largest berries. Kel-
logg Pedigree plants grown the Kellogg Way win prizes
every time.

i) RM. KELLOGG COMPANY. THREE RIVERS, MICH.

plant would not produce this quantity, when given
proper culture. 5
e have given you some idea as to what these
Gardens should produce. Let us now consider the
cash value of the crop. If you were buying just
the common kind of strawberries, you would be
obliged to pay at least 10 cents per quart during
the early summer months, and in the fall you
could not expect to get berries produced by the
everbearers for less than 20 or 25 cents per quart.
In most places, indeed, you would be obliged to
pay astillhigherprice. Estimating one quart per
plant each year, at an average price of 15 cents
hes quart, you readily will see that a Kellogg
trawberry Garden is a highly profitable invest-
ment. Take, forexample, a Garden containing
400 pane, and figure on a yield of only one quart
to the planteach year. At15 cents per quart you
would have acash value of $60.00 from an invest-
ment of only about $5.00. The second year you
can figure on the same quart-and-dollar results.
Where else could you invest this small amount
of money and get such large returns? And be-
sides, a Kellogg Garden gives untold pleasure and
strawberries of much higher quality than you can
buy, no matter what price you pay. Please bear
in mind that these figures are not visionary, and
that our customers’ returns each year average
better than this. If you will do your part by or-
dering one of the Kellogg Strawberry Gardens,
we will do our part by helping youin every way
to make your strawberry garden just as profit-
able as possible.

How to Write Letters

WHILE it is very important that we have cer-

tain information regarding your soil and the
dimensions of the piece of ground you intend to
set to strawberries before we can intelligently se-
lect varieties and advise you as to the number
of plants required for your piece of ground, we
desire to make this work on your part as easy as
possible, therefore we do not want you to feel
that it is necessary to write a long letter explain-
ing all of the details when a short letter will serve
the purpose. To give you an idea of all the infor-
mation we require and to relieve youfrom any
unnecessary work along this line, we reproduce.
here two letters which came to us in the busy
season of 1916. You will note that these letters
are very short but right to the point, and we as-
sure you that they contain all the information
necessary, as each one advises us the amount of
ground he wishes to use for strawberries, the
kind of soil he has and the system he intends to
follow:

Lewistown, N. Y., Feb. 24, 1916.

I want to set one acre to strawberries this spring and
would like to have you send me the names of varieties
you think would be best for the hill system. Plants are to
be set 30 by 15 inches. Soilissandy loam. J.T. U.

Reynoldsburg, Ohio, Feb. 21, 1916.
Received your strawberry catalog today in which you
state that you make up selections for your customers.
Would be glad if you would make a selection for me.
Below are the facts that you wish to know. The soil is
yellow sand and rather dry. I wish to plant one-half acre
and intend to use the single-hedge system. J. W. C.

Letters such as these not only relieve the writer
of unnecessary work, but also enable us to give
the required information more promptly than is
possible in the case of long letters covering every

Page Twenty-one

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& RM. KELLOGG COMPANY. THREE RIVERS, MICH.

KELLOGG’S FALL GROWN PROGRESSIVES

You will note by this picture that Progressive berries produced in the fall are even larger than the berries pro-

duced by this variety in the early summer,

little detail, and which, when summed up, give
no more real information than the two letters re-
produced here.

Selling Strawberries

N° matter how many common strawberries are
on the market, fancy berries always are in
great demand at big prices. When it comes to
buying fruit, people want the best and are will-
ing to pay a big price in order to get it, and the
better berries you grow, the easier it is to sell
them and the more profit you will make. When
buying strawberries, one is governed almost en-
tirely by their appearance, not only as to size and
color, but also the manner in which they have
been picked and packed.

The best way to learn how to sell strawberries
is to first sell yourself a crate of your own berries.
To do this, pick and pack two crates of berries,
one crate the way in which they are ordinarily

icked and packed, the other the Kellogg Way.
it makes a vast difference whether strawberries
are picked or stripped from the vines. In pick-
ing the crate the ordinary way the berries are
stripped from the vines, a few with long stems,

afew with short stems, and the majority with no
stems at all. Some berries are picked overripe,
others underripe, and all grades are jumbled in
together. ;

The Kellogg Way is to remove the berries from
the vines by pinching the stem about one inch
from the berry. This is quickly done with the
thumb nail. The berries are picked before they
become overripe, and only the ripe berries are
picked, and they are graded when picked. The
fancy berries are not picked in the same box as
the second grade, but are kept in boxes by them-
selves making re-handling at the packing house
unnecessary, excepting to face each box; that is,
to arrange the top layer in each box attractively.
When the facing is completed, the crate is filled
with the boxes of fancy berries. When the two
crates are filled, set them side by side, and price
the crate picked and packed the ordinary way at
$2.00, and the erate picked and packed the Kel-
logg Way at $3.00. Then geton theother side of
the counter and select the crate which appeals to
you as being the most attractive and the cheapest.
If you are not different from most folks, you will
choose the $3.00 crate.

Page Twenty-three

JOCUNDA. A GENERAL FAVORITE IN THE INTERMOUNTAIN STATES

g) PERS: variety is a general favorite in the Intermountain states and we grow this variety only at our Twin Falls
farm. In the high altitudes of the Western states, this variety is a popular favorite, as under the most adverse con-
ditions it produces large crops of high grade fruit. Its popularity extends through the Northwest provinces of Canada
as well as throughout our own Western states. It is a strong bisexual and an excellent mate for midseason pistillates.

If the crate which has been picked and packed
the Kellogg Way appeals to you as a better bar-
gain at $3.00 than the other at $2.00, is it not fair
to assume that the majority of people would
choose the erate picked and packed the Kellogg
Way, even though the price were fifty per cent
more than theothercrate. Weknow thisis true,
because wehave tried it time and time again, and
our customers who closely follow the Kellogg
Way of picking and packing their berries also
know that this is true. The Kellogg Way insures
the biggest crop, the highest prices, and perma-
nent customers every year and in every locality.

Strawberry growers should have their individ-
ual label, giving their name and address and guar-
anteeing both ay, and pack. One of these
should be placed on the end of each crate. This
influences buyers to call for your particular brand
of berries, and upon the quality and pack of your
berries depends your reputation as a strawberry

grower. It has been our experience that the
easiest, quickest, and surest way to build up a
large one profitable business is by selling the
other fellow the same quality you would demand
yourself, and by charging the price you would be
willing to pay.

While we believe that the article we have to
sell should present an attractive appearance, we
do not believe in covering up any defects in order
to fool the purchaser. Growers who try to fool
their customers by putting the best berries on top
of the box only fool themselves outof customers.
A few years ago we paid a high price for a Ken-
tucky bred saddle horse which afterward con-
tracted a bad case of heaves. A horseman told
us that he could fix this horse up so the heaves
could not be detected for a time at least, and that
by doing this the horse could be sold for a good
price. This horseman was promptly told that we
did not approve of such deceit, and that we would

Page Twenty-four

AN ATTRACTIVE DISH OF PEARL, ONE OF THE BEST OF THE LATE VARIETIES

pee is an ideal late variety and one that is growing in popularity by leaps and bounds since the strawberry
growers of the country have come into acquaintance with this variety. The demand for large supplies of these

plants increases with the years.

Of Indiana origination, only a few years ago, it has won a place in the straw-

berry world second to no other late variety. Successful in the state of its nativity, it already has won extensive

popularity throughout all of the Northern and Western states.

As the fruit in the dish shows, the berries are very

large and they are as fine as they look, both in flavor and in yield. Admirers of Kellogg’s Prize write us that they

have found in Pearl a perfect mate for the Prize.

not resort to anything which would cause the pur-
chaser to be the loser in order to save ourselves
from a loss. Later on, we gave the horse toa
neighbor who fully understood the horse’s condi-
tion. Viewed from one point, we lost several
hundred dollars, but we saved honor and reputa-
tion, which always should be valued more highly
than money. The idea we wish to convey is, no
matter what you are selling, have the quality uni-
form throughout so that each customer will not
only be a satisfied customer, but that he also will
respect you and recommend your product to his
friends.

How to Keep Plants Until
They Are Set

OME of our customers seem to think that plants
should not reach them until the very minute
they are to be set. The fact of the matter is
plants which are heeled in and allowed to remain

Grown at both our Three Rivers an

Twin Falls farms.

in the trenches for a week or two will respond
more readily when set and will grow more vigor-
ously than plants which never have been handled
in this manner.

Every year during February and March, we re-
ceive plants for testing from California and the
Southern states. These plants are heeled in as
soon as we receive them and held in the trenches
until April, and when set in our testing plots
they actually respond more quickly than plants
which are set immediatly upon arrival. When
plants are heeled in and kept watered in the
trenches, they send out myriads of feeding roots
which prevents any check in their growth when
they are set in the field or garden.

Before the plants are taken from the trenches
for setting, they should be watered until the
ground is thoroughly soaked. ‘This not only fur-
nishes each plant with an abundance of moisture
but also causes the wet soil to adhere to the roots.
Plants should be taken from the trench only as

Page Twenty-five

A DISH OF LUSCIOUS FORWARD EVERBEARING STRAWBERRIES

One of the great trio composed of Advance, Forward and Onward.

fast as they areto beset. Last February plants
came to us from California when the ground was
frozen solid, which made it necessary for us to
fill a box with soi] taken from under a building
in order to keep the plants until our soil was ready
for them, six or seven weeks later. The box of
plants was kept in our packing house until the
weather made it safe for us toset it outside. The
plants were thus kept in perfect condition, and
when set in our testing plot, made a wonderful
growth.

The trench easily is made with either spade or
hoe, and should be deep enough only to accom-
modate the roots of the plants so that they may
be placed straight down without the roots being
doubled up, and so that when the tip ends of the
roots touch the bottom of the trench, the crowns
will be on a level with the surface of the ground.
The soil should be pressed firmly against the roots.
Follow with another layer of plants and soil and
so on until the trench is entirely filled, or the
plants are all heeled in.

These trenches should be made close to the house
where plants may be conveniently watered every
few days until you can set them. Heeling in

plants is done so easily and rapidly that any one
easily may heel in enough plants for an acre in an
hour or two. Before opening the bunches pre-
paratory to heeling in, cut off the tip ends of the
roots with shears or knife. This makes it un-
necessary to doany further pruning when setting
them in the field or garden.

We offer these suggestions so that our custom-
ers may know how to handle their plants should
they arrive before the ground is ready for them.
Sometimes plants sent to us for testing arrive in
apparently very poor condition, roots very dry, or
plants have heated intransit. Such plants always
are heeled in and watered until they are in good
condition for setting, and we never fail to get a
goodstand. Plants that are heeled in can be cared
for much better than if they were set in the field.
As amatter of fact, plants which often appear
worthless when they arrive make a wonderful
growth when handledin thismanner. Such plants
should not only be watered but also should be
shaded until they begin growing. In the majori-
ty of cases where growers fail to get a good
stand of plants the failure may be traced to neg-
lect on the part of the grower in caring for the

Page Twenty-six

A DISH OF ADVANCE EVERBEARING STRAWBERRIES

oes is one of the great trio of plants originated by Samuel Cooper, who first brought to the attention of
the world the important fact that strawberry plants of a certain type are practically everbearing, yielding large
crops of high-grade fruit through practically four and five months of the year, depending upon the latitude in which

they are grown.

Mr. Cooper also is the originator of the famous Superb and the wonderful Peerless variety, the

latter of which we introduce to our patrons for the first time this season.

plants when they arrive. We assure all custom-
ers that we are anxious to cooperate with them
in every way and that we will ship their plants
just when they want them, as nearly as weather
conditions will permit. But please bear in mind
that Kellogg Pedigree Plants are not shipped
from storage, but are freshly dug, and therefore,
should weather conditions make it impossible for
us to dig your plants on the day you instruct us
) chip them, you will understand the reason for
elay..

Get the Money-Making Varieties

"THERE are a great many varieties of straw-
berries, some of course much better than oth-
ers, and our aim is to grow only those varieties
which produce the largest crops of the highest
qual berries. Whether you grow strawberries

or home use or for market, you naturally want
varieties that will give you not only the largest
possible yield, but also berries of the very high-
est quality. Isn’t this true? Itis for this rea-
son that we are constantly watching the perform-
ance of all varieties and we continue to grow on-
ly those which are most profitable for our custo-
mers. We add new varieties whenever we discover
one that will stand the Kellogg Test, one that
proves to be more valuable than any of our old
varieties.

At the close of last season we discarded sever-
al varieties because we wanted to devote our time
and attention to varieties which are universally
desired for their quality and which are the big-
gest money-makers for our customers. We now
have a list of only the very best varieties grown,
and this enables us to furnish each customer with

just the varieties they should have to insure the
largest possible returns. It would be a waste of
time and money on our part to grow varieties
that we could not highly recommend, and it would
mean a loss to our customers to set plants of such
a variety. 5

Notwithstanding the fact that we grow only
the very choicest varieties, all will not suceed in
the same soil and under the same climatic condi-
tions, but certain varieties succeed best in cer-
tain localities. If you are not familiar with the
performance of varieties in your particular locali-
ty, it will be to your profit to have us make the
selection for you; If you request us to do this,
we shall see that you get just the varieties that
are known to be most profitable under your par-
ticular conditions, and that we know will mate
perfectly. Having the proper varieties for your
soil and local conditions, your success is practi-
cally assured, and we always stand ready to give
our customers the benefit of our experience in
this important part of strawberry growing. We
want you to have the varieties that will be so
profitable for you that you will become a perma-
nent Kellogg customer and a Kellogg Booster,
and we also want to make your strawberry work
pleasant as well as profitable. All you need do
is to tellus the kind of soil you have, and how
many plants you wish to set or the dimensions of
the piece of ground you intend to use for straw-
berries; and we will do the rest.

WE received order of strawberry plants and they
were in first-class condition. I have set them
out and they have taken root nicely and are grow-
ing. The plants meet with my entire expecta-
tions. S. SWANSON, Illinois.

Page Twenty-seven

AMYAAMVULS AYVTIOG-NOITIW AHL—T1NaNnd ‘Ud AO HSIG ATINVA V

A MEAT PLATTER FILLED WITH KELLOGG’S PREMIER STRAWBERRIES

Kellogs’s Big Four

by Kellogg’s Big Four, we wish to say that
this title refers to the combination composed
of Kellogg’s Premier, Dr. Burrill, Magic Gem
and Kellogg’s Prize. We refer to this combina-
tion of varieties as Kellogg’s Big Four because
they cover the entire season from extra-early to
extra-late, and because each of these varieties is
superior to all other varieties of its season. Kel-
logg’s Premier is the first of these four varieties
to ripen berries, and it certainly gives the largest
crop of the largest berries of any extra-early
variety we ever have known. Following this
comes Dr. Burrill, with its big load of berries,
then Magic Gem with its big crop of Gems, and
the season is closed with Kellogg’s Prize which
deserves the title it has won, ‘‘the late berry
without a fault.”” We have spent a great deal
of both time and money in securing this combina-
tion of varieties in order that we might be able
to furnish our customers a combination of varie-
ties that would make them the largest possible
profit. Needless to say, we feel proud, indeed,
of the records made by these four wonderful
varieties. Whether you grow strawberries for
home use or for market, we recommend Kellogg’s
Big Four with the fullest confidence that you will
be more than satisfied with both the quality and
quantity of berries produced by this extraordinary
quartette.
All that we say relative to these Big Four va-
rieties has been far exceeded by reports received

Lf order that you may understand what we mean

from our patrons, representing nearly every state
in the'Union. © Genuine enthusiasm characterizes
these reports from the field to adegree never be-
fore experienced in relation to any other group
of varieties. In one word, our own experience
and observation have been repeated time without
number in the case of our customers, and that is,
indeed, the crucial test.

Kellogg’s Premier, the Prize Winner
and Money Maker

IN 1915, when we first introduced Kellogg’s Pre-

mier, we tried to make our customers under-
stand what a grand extra-early variety it was,
but we were unable to do this wonderful extra-
early bisexual variety justice and to give all of
its excellent qualities in words. Since then, how-
ever, plants of this variety have been tested in
practically all sections of the country and its own
performance made it possible for us to sell more

_than one million plants of this variety alone last

season. There ‘is no question in our minds but
that Kellogg’s Premier is without any exception
the greatest of all extra-early varieties, and
growers who have had an opportunity to see it in
fruit, fully agree with us in this statement. We
have fruitedit for years in our experimental beds,
and our own experience justifies us in saying that
it will produce twice as many berries as any other
extra-early variety ever originated, and its ber-

Page Twenty-nine

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ceive this book. Plants of this variety cost a
trifle more than plants of an ordinary variety,
but the quantity and quality of berries produced
by Kellogg’s Premier makes it cheaper at $10.00
per thousand than plants of any other extra-early
variety at only $3.00 per thousand. Whether you
grow strawberries for home use or for market,
Kellogg’s Premier will be your favorite extra-
early variety.

Dr. Burrill, the Million Dollar
Strawberry

$500 00 may seem like a large sum to pay-

* for the privilege of introducing a sin-
gle variety, but when you consider the fact that
Dr. Burrill is the result'of a scientific cross be-
tween Senator Dunlap and Crescent, and that all
the good qualities of these two popular varieties
are combined into one, $500.00 will seem a very
reasonable amount, indeed. We have the fullest
confidence that Dr. Burrill not only will be a uni-
versal favorite throughout the United States and
Canada, but that it will be a big money-maker
for everyone who grows it.

Almost everyone who has grown strawberries
has grown Senator Dunlap and knows that it is
an unusually heavy fruiter; also that it produces
high quality berries. We certainly know this to
be true. Last season we had Senator Dunlap
and Dr. Burrill fruiting side-by-side, and while
there is a great resemblance both in the fruit and
plant of these two varieties, there is a vast differ-
ence in the quality and quantity of the berries
produced by each, and this difference is in favor
of Dr. Burrill. The Burrill plants were simply
red with berries of large size and most delicious
flavor.

The plants of this variety are extremely hardy
and very vigorous. It is an ideal variety to grow
either in hills or in narrow rows. When restrict-
ed from making runners, the hills grow to mam-
moth size and produce a large crop of perfectly
formed berries into full maturity. Dr. Burrill
berries are good shippers, splendid keepers, ex-
cellent canners, and most delicious for table use.
They are dark red throughout and very juicy.
Dr. Burrill is a strong bisexual and has a long
blooming season which makes it one of the best
varieties for mating purposes.

This variety has received tributes from leading
growers of the highest character at horticultural
gatherings, and has received favorable mention
in leading horticultural publications. It has had
a thorough testing in the heavy black soil of Illi-
nois, in the clay loam of Ohio, and in the sandy
loam of Michigan, and in each of these three soils,
and under greatly dissimilar weather conditions,
it has more than made good. Dr. Burrill has so
many qualities superior to other varieties of its
season, and isso perfectly adapted to all soils and
climatic conditions, that we recommend it to you
with the full assurance that it will prove to be
fully as good or better than we claim.

Dr. J. R. Reasoner of Urbana, Illinois, a plant
breeder of wide reputation originated both Sena-
tor Dunlapand Dr. Burrill, andit required 25 years
of diligent work in crossing different varieties to
develop these two wonderful productions. Dr.
Reasoner is a very conservative and conscientious
man, and while he admits that Senator Dunlap is
an excellent variety, he agrees with us that Dr.

Burrill is superior in every respect. While we
have a rather large crop of Dr. Burrill plants
this season, we are confident that there will be
such a great demand for them that it will be
greatly to your profit to place your order just as
early as possible to insure your securing a share
of this most valuable variety.

Our Magic Gem

Mé4e!c GEM is a very strong, vigorous grower.
Its leaves are exceptionally large, very dark
green, and the leaf tisues are very tough, which
makes it more resistant to insects and plant dis-
eases than are most varieties. Magic Gem is a
prolific fruiter, its berries are extra large, very
dark red, inset with bright yellow seeds, perfectly
formed and beautiful in every respect. In plant
growth, productiveness, and quality of fruit, this
variety is truly a Magic Gem. The fact that
Magic Gem gives such wonderful results in the
West where it has been thoroughly tested, and
also here in Michigan, where soil and climatic
conditions are entirely different from those of the
West, is conclusive evidence that it is sure to be
a big money-maker in all soils and under all cli-
matic conditions.

The Gem blossoms profusely and the blossoms
are very large and contain an abundance of pollen,
which makes it an ideal pollenizer for late varie-
ties. In view of the fact that heretofore Brandy-
wine has been one of the favorite late varieties
in the West, we have made numerous comparisons
between Magic Gem and Brandywine, and each
season Magic Gem has been far superior in every
respect. ere in Michigan, its yield more than
doubles the yield of Brandywine.

All growers know that the size, color, flavor
and quantity of berries a variety produces, deter-
mine the profits made from that variety. Weare
confident that Magic Gem will make a profit that
will satisfy any grower, and for the home garden,
it is ideal in every respect. There was an enor-
meus demand for Magic Gem plants last season,
and this year, owing to the fact thatitisso much
better known, there will be a much greater de-
mand. For this reason those who desire plants of
this variety should send us their orders as early
as possible.

Kellogg’s Prize, the Late Berry
Without a Fault

WHEN we first introduced Kellogg’s Prize in

1918, we said it was a wonderful late variety,
but since our customers in all sections of the
country have had an opportunity io test this va-
riety, they say it is simply magnificent, and it
has won its own title, ‘‘the late berry without a
fault’’. Sinceitsintroduction, we have sold over
two million plants of this variety, and up to the
present time have not received a single bad re-
port, but have received many thousands of reports
from our customers saying it is the best late va-
riety they ever have known. Kellogg’s Prize is
unquestionably the heaviest fruiting late variety
ever originated with the single exception of Kel-
logg’s Big Late, which fully equals Kellogg’s
Prize in productiveness. The berries of Kellogg’s
Prize are not only borne in great quantities but
are very large and most beautiful, and their qual-
ity is ideal in every respect. It has no prefer-

Page Thirty-one

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KELLOGG’S DUNLAPS SERVED WITH SUGAR ;

| (oe is an ideal way to serve strawberries.

Long stems should be left on the berries so that they may be held in

the hand while dipping them into the sugar and eating them, The berries are served on a large plate witha

small dish filled with sugar in the center, as shown here.

licited letters which have come to us from all
sections of the United States and Canada:

I have grown Kellogg’s Prize for three years and have
never found its equal. R. D. FoRGAN, Illinois.

This is the first year Kellogg’s Prize has fruited for
me, and I never saw a more beautiful berry or one so
productive. You will have to look a long time before you
find one that will equal it. J. O. Staats, Indiana.

I fruited Kellogg’s Prize last season, and it certainly
is one of the greatest berries I ever have grown. The
berries laid in windrows on the ground. Picked at a
single picking in one day (and the patch had been care-
fully picked the day but one previous) seven crates of
16-quart size or 112 quarts of berries. The size of my
patch is only 2 by 8 rods. CHAS. WAIT, Wisconsin.

I fruited your Kellogg’s Prize on my farm at Green
Bay last year. After coming through the worst spring
in years, this variety yielded an immense crop of fine
berries, beating all other varieties. I am, therefore,
anxious to test your other three leaders. If they equal
your Kellogg’s Prize, you certainly have four wonderful
varieties. W. P. SCHULDES, Wisconsin.

Mating Varteties

"THERE are both sexes in plant life justas there
are in animal life, and for this reason care
should be exercised in setting different varieties
so that the female or pistillate varieties (which

are indicated in this book and on the label of each
bunch of plants, with the letter ‘‘P’’), will be
properly mated or pollenized with male or bisex-
ual varieties (indicated with the letter ‘‘B’’).
We wish to make it. plain that all male or bisex-
ual varieties have both male and female organs
and are self-pollenizing, but the pistillate or fe-
male varieties have only female organs in their
blossoms, and for this reason, they should be set
in rows between rows of male or bisexual varie-
ties. For example, Kellogg’s Prize is a pistillate
variety and never should be set by itself, but
should be set in rows between rows of such bi-
sexual varieties as Dr. Burrill and Magic Gem.
This places Kellogg’s Prize between an early and
alate bisexual, which insures perfect polleniza-
tion, and which, in turn insures a large crop of
perfectly formed berries. Any other early and
late bisexual varieties will properly mate Kel-
logg’s Prize. The same is true of any other pis-
tillate variety. Even if male or bisexual varie-
ties are set exclusively, it is to the grower’s
profit to set several varities in the same field or
garden, as this insures an interchange of pollen
between varieties, which we have learned through
our own experience, is very beneficial. One of
the duties of our Service Department is to guard
our customers’ interest on this point. Each or-

Page Thirty-three

WM. BELT, PRODUCER OF LARGE DELICIOUS STRWBERRIES

| bees twenty-one years we have offered this great variety to our customers, and it is more popular than ever be-
fore. This is because it produces large berries of extraordinary beauty and flavor. In color it is bright red
which extends to the very heart of the berry. The meat is rich and juicy and it is true of this variety that growers
who once begin to produce this fruit never stop growing them. Wm. Belt is literally grown from Maine to California
and, excepting the states in the extreme South, it may be said to be one of the most universal favorites in the straw-
berry world. Grown at both our Three Rivers and Twin Falls farms.

der is carefully examined and if the proper va-
rieties are not ordered to insure perfect mating,
the customer is so advised, with suggestions as
to the varieties he should have. Whether you
are growing strawberries for home use or for
market, we shall be very glad to make up a se-
lection of varieties for you that will mate perfect-
ly and that are adapted to your particular condi-
tions. A large majority of our customers depend
entirely upon our selection, and the fact that they
continue to depend on us for this service from
year to year is strong evidence that they are well
satisfied with the judgment we exercise.

How To Control Insects and
Plant Diseases

WHEN the strawberry grower sets a healthy

strain of plants which is known to be free
from allinsects and plant diseases, and follows
the proper methods of cultivation, there is very
little danger of his becoming bothered with in-
jurious insects or plant diseases. These condi-
tions usually are found in fields where weeds and

grass have been allowed to grow among the plants.
The beetle, strawberry weevil, and saw-fly, are
seldom, if ever, found in a cleanly cultivated field.
Such insects as crown borers, crown miners, and
root borers have no means of travel in themselves
and can be carried to your field or garden in no
other manner than in plants, therefore if you set
plants which are free from these insects, you are
positively insured against them.

Notwithstanding the fact that we have been
growing strawberries and strawberry plants for
the past thirty-three years, we never have had
one of these insects in our plants. However, in
order to protect our customers from any possible
loss through insects or plant diseases, we spray
repeatedly throughout every growing season.
Our plants are carefully inspected every day by
our expert, and we are constantly on guard so
that everything is done at the proper time and in
the proper manner to insure our customers the
purest, healthiest, and most productive plants
grown.

With the Kellogg Pedigree Plants grown the
Kellogg Way, our customers seldom find it neces-
sary to spray. However, should your local con-

Page Thirty-four

oat, BE

we
ditions make spraying necessary, we give here
formulas for controlling both insects and fungous
diseases. For all leaf-chewing insects, use arse-
nate of lead, either in paste or powder form, or
paris green. The past season we used powdered

- arsenate of lead as it is more easily prepared than
tne paste. When this is used, it should be dis-
solved by putting two and one-half pounds into a
two or three gallon bucket and adding water un-
till the bucket is filled, stirring thoroughly while
adding the water. This solution should then be
stirred into fifty gallons of water. When arse-
nate of lead paste is used, use three pounds and
add at first only enough water to make a thin
paste and for pulverizing use an old mallet, po-
tato masher, or paddle. Continue adding water
until you have a creamy solution, and then com-
bine this with forty gallons of water. We prefer
arsenate of lead in either form, but when this can-
not be obtained paris green will serve the purpose,
and may be used as strong as one pound to fifty
gallons of water.

The paris green also should first be put into a
bucket and made into a paste and thinned before
combining with the water. Wither of these will
destroy any insects which eat holes in the leaves
of your plants. For rust or leaf spot of any na-
ture, use Bordeaux mixture which is made as
follows: Put four pounds of blue vitriol in an old
bag or any closely woven sack, and suspend this
into forty gallons of water, fastening the sack in
such a manner that it will float upon the top of
the water. After doing this, put four pounds of
lump or hydrated lime into a bucket and pour over
it two gallons of water, stirring thoroughly un-
til the lime is slacked or dissolved. Strain this
through a sack or sieve into the barrel of vitriol,
and you havea perfectly prepared Bordeaux mix-
ture. Ifyou have only a small patch or garden,
the amounts of materials used should be in accord-
ance with the area you wish to spray, considering
that fifty gallons will spray about two acres,
or twenty-five gallons to the acre. This mix-
ture always should be used before plants are too
badly affected with leaf-spot, because it is a pre-
ventative rather than a cure, and the arsenate of
lead or paris green should be used as soon as you
notice any insects. For mildew, which causes
the plant leaves to curl or crimp, use prepared
lime-sulphur at the rate of three gallons to fifty
gallons of water. These materials may be pur-
chased from your local druggist.

Expressions From Visitors

"THERE are few days during the growing season
that we do not have the pleasure of entertain-
ing one or more of our customers. They come
from practically every state in the Union and
from the Canadian provinces, and the cheery let-
ters we receive from these customers when they
return home are a source of pleasure and Satis-
faction. These visitors always tell us that our
farm is more beautiful and more extensive than
we claim.

We regret that it is not possible for everyone
who receives this book to visit us and actually see
how the Kellogg Pedigree Plants are produced,
and to get personally acquainted with us. We al-
so regret that we have not the room in this book
to publish all the cheery letters which come to
us from visiting customers. The few letters we
give here show how our visitors appreciate the

R.M. KELLOGG COMPANY. THREE RIVERS, MICH.

courtesies extended them. If you can visit us
we shall indeed be pleased to have you do so, as
we enjoy meeting our customers personally, and
we shall do our very best to make your visit both
pleasant and profitable.

Here are two letters from our friends express-
ing their satisfaction and pleasure:

I want to thank you for the many courtesies shown us
when we were at your place, and I want also to say how
wonderfully impressed we were with the scientific
way in which you grow plants. I am perfectly satisfied
that your system of producing plants is the very best,
for you produce plants of heavy, strong root systems
and great vitality, and anyone buying Kellogg Pedigree
Plants can rest assured that he is getting the best that
can be produced. Your splendid system of irrigation is
bound to produce plants of the highest type and vigor.
You can rest assured that we will be sending you orders
for Kellogg Pedigree Plants every year.

Jno.C. Compton, Indiana.

I take this means of expressing my thanks for the
kindness and consideration shown me on my recent vis-
it to the Kellogg farms. The treatment I received at
your hands as a visitor and customer leaves nbthing to
be desired. Your system of growing plants is as near
perfect as anything I have ever seen, and your book,
“Great Crops of Strawberries and How to Grow Them,”
does not in any way overestimate the care and culture
you give your plants. Your system of selecting only
the best of plants insures your customers the very best
jn strawberry plants that money can buy.

ERNEST Koontz, Ohio.

J. W. Schlichtenmyer of Indiana visited us Au-
gust 4, 1916, and after we had shown him over
our farm, he remarked that it was the cleanest,
most perfectly conducted, and most beautiful
farm he ever had seen, and that he felt well re-
paid for the time and money he had spent in com-
ing here. He also said that he knew from his
own experience that Kellogg Pedigree Plants
were all and more than we claimed, as he began
growing berries from Kellogg Plants years ago.
In one season from one-fourth acre of Kellogg
Pedigree Plants grown in a young orchard, he
made anet profit of $400.00 above all expenses.
The berries were so large and the vines so heavily
loaded that pickers averaged from 150 to 200

uarts per day. He not only used the Kellogg

lants, but followed the Kellogg Way, keeping
his plants free from weeds, which made it an
easy matter for him to get all the pickers he re-
quired. The last remark he made when leaving
was, ‘‘You will continue to receive my orders for
plants.”’

Mr. Schlichtenmyer is one of those plain, every-
day men who enjoy their strawberry work and
do everything at the right time and in the right
manner. He also visited our farm six years ago
and stated that the farm is now even better than
it was when he visited us before, due largely to
our overhead irrigation system which covers 120

acres.
Just Three Essentials

"THERE are just three essential requirements in
making strawberry growing a very profitable
business. First, pure-bred, strong, vigorous
plants, the kind that insures big crops of fancy
berries; second, well prepared soil; and third,
thorough cultivation. With these three essen-
tials strawberry growing is the easiest, simplest,
and surest way to make big profits. The more
closely you observe these three essentials, the
surer and greater your profits will be.

Page Thirty-five

=

pa

A Kellogg Strawberry Garden From Plants to Berries

ie) crate shown in the upper left-hand corner is a Kellogg Strawberry Garden packed
ready for shipment (one-sixth actual size). The center picture shows this garden at
fruiting time, and the dish of berries shown at bottom were picked from this Garden and
were photographed one-half actual size. A Kellogg Strawberry Garden grown the Kellogg
Way will give you more pleasure and more profit than any other crop. From a garden of
only 500 plants, Dr. J. A. Brown of lowa sold $125.00 worth of berries last season, which
is at the rate of $1875.00 per acre. This big profit has encouraged the Doctor to devote
more space and more time to strawberries, and he will have more than one acre to fruit
this season. He says he finds strawberries more profitable than any of the other small
fruits. Dr. Brown is seyenty years young and says that it is a pleasure to work with straw-
berries, and the big profit makes the work all the more interesting. Let us select a garden
for you like the beautiful and profitable garden shown here. We will tell you all you need
to know to insure big crops of the most delicious berries, grown on your own premises.

Page Thirty-six

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R.M. KELLOGG COMPANY. THREE RIVERS. MICH.

Weather Conditions in 1916

F AHE YEAR 1916 will go down on the pages of history as being the most diffi-
cult season, considered from the point of view of the soil tiller, that this
country has experienced in well-nigh half a century. The early spring was

marked by extremely cold and wet weather, which made it most difficult for young
plants to “take hold” on life and maintain their existence, and while they were yet
struggling to live there came on the severest and longest period of hot and dry
weather ever experienced during the ‘more than. thirty years of our experience.
Mercury ranged day after day, for nearly six’ weeks, from 90 to 106 degrees in the
shade, rendering it quite impossible for plant life to make any headway, and result-
ing in the loss of many hundreds of thousands of dollars in the immediate vicinity
of our own farms. Fortunately, we had our irrigation plant to help us out; other-
wise we should have stood to lose a still greater portion of our fields of plants. As
it was, the terrific and continuing heat, extending over so long a period of time,
led to losses of a most serious nature on our Three Rivers farms. Letters from
other nurserymen, covering a large portion of the country, indicate even greater
losses as a result of the drought.

At Twin Falls, Idaho, where our Western branch farm is located, the conditions
were reversed, but the actual results were quite as serious. The cold weather con-
tinued there practically throughout the entire season. The records show that
there were no two consecutive months throughout the whole season (excepting July
and August) in which severe frosts were not experienced. This resulted in the pro-
duction of the most limited crop of plants we ever have grown on our Western farms.

As our customers know, we always have based our prices on the crop yield
and cost of production, as nearly as it is possible to do, but this year it will be
quite impossible to follow that rule, for if our prices this season were based upon
the actual size and cost of our crop of plants, the price to our customers would be
prohibitive. However, in making up the prices for 1917 we have fixed them just
as low as possible considering the shortage of the crop and the quality of the
plants. While our crop of plants is the smallest we ever have grown, the quality
of the plants is superior. Indeed, we never have grown better plants than those
offered for 1917 setting. This is due to the fact that these plants were watered
several times each week during the hot, dry weather. The continued waterings
kept the mother plants in strong vigorous condition, which made it possible to get
strong, well-rooted runner plants of the highest quality.

On account of the searcity of plants the country over, itis very important that
you send us your order just as early as possible, so that the plants of your choice
may be reserved for you. The extraordinary shortage of plants throughout the
country is sure to make strawberry growing all the more profitable, because there
will be fewer plants set, which naturally will make the price of strawberries much
higher during the next few years. The grower who sets a liberal acreage this
season is sure to realize a big profit. Indeed, the question of price should not be
considered. The thing that concerns you most this year is, Can you get the plants?
We can supply you with plants provided your order reaches us early.

Page Thirty-seven

AG) GREAT CROPS. 9 STRAWBERRIESo=sHi0W TO GROW THEM 2

A SHOWER EVERY EVENING

A section of our 120-acre irrigating system in operation in a field of cowpeas and buckwheat — preparing
the soil for the strawberry plants to be grown in 1917.

Making Rain While the Sun Shines

$2 5 370 00 is the amount we have invested

’ ° in our overhead irrigation
system which now covers 120 acres. This big in-
vestment was made in the interests of both our
customers and ourselves. It is in our customers’
interest because with a shower bath every even-
ing during the hot, dry months, the plants are kept
in a vigorous and healthy condition, and are kept
growing continuously throughout the season with-
out being checked or retarded. By wateringin the
evening, the plants absorb the moisture, the mois-
ture dissolves the plant-food, and both moisture
and plant-food are very essential to the growing of
perfectly developed plants. We always have en-
joyed the reputation of growing the very best and
most productive plants ever produced, and now
with regularity in watering and feeding, we not
only are producing the very best plants grown,
but better plants than it was possible even for us
to grow before ourirrigation system wasinstalled.

If you want to see a most beautiful sight, visit
our farm in the evening during a hot, dry time in
the summer when we are giving our plants their
evening shower bath, which lasts from about 4
p- m. until about 10 p. m. Twenty-five acres is
watered atone time. The water is showered up-
on the plants in the form of a fine mist, and it re-
quires about five hours to water each twenty-five
acres,

The scene which this great irrigation plant
presents when the water pours, in myraid streams
from the pipes, is not only beautiful and inspiring,
but represents an element in horticulture of the
largest importance. The practical side of the
work is its essential side, and in such a season as
the one we have just passed through it has shown
itfelf to be a most vital and necessary element in
our successful production of a splendid lot of

plants under conditions of drouth more serious
than we ever before have experienced.

We water at night and fertilize, spray, culti-
vate and hoe during the daytime. With our in-
tensive methods of soil preparation, fertilizing,
spraying, cultivating, and watering, together
with the care exercised in plant selection and re-
striction, is it any wonder that Kellogg Pedigree
Plants have won a world-wide reputation for
vigor and great productiveness?

The Man or Woman Who Works

THE old saying that clothes do not make the
man certainly is true. The man or woman

who works in the garden or field generally has
soiled hands and clothes, but this does not in any
way determine that there is a soiled character
beneath the clothes. Everything that we eat and
wear comes from the soil, therefore why should
anyone, no matter what their position in life may
be, think less of their fellow man who makes it
possible for them to have plenty to eat and to
wear. Wehave but little respect for anyone who
looks down upon a man simply because he wears
overalls, or a woman because she wears a calico
dress. When it comes to true and noble charac-
ter, outward appearance counts for but mighty
little, for

’Tis not the blood of kith nor kin,

’Tis not the color of human skin,

’Tis the true heart which beats within

That makes a man a man and brother.

Quite frequently the honestly soiled hand can
reach into an overall pocket and pull out a wal-
let well filled with honestly earned dollars, while
many a kid-gloved fellow who looks down upon
the honest toiler, cannot reach into the silk-lined

Page Thirty-eight

c

A FIELD OF KELLOGG PEDIGREE PLANTS GROWN IN HILLS

J C. GASON of Tennessee sent us this photograph September 12, 1916, and wrote us that his plants were very fine
* and that experienced growers pronounced the plants superior to any strawberry plants they ever had seen,

Mr. Cason follows the Kellogg Way.

You will note the plants are grown by the hillsystem. This beautiful field of

plants should convince anyone that Kellogg Pedigree Plants succeed in the South as well as in all other parts of the
country. We are confident we will get a big crop report from Mr. Cason after the fruiting season.

pockets of his broadcloth suit and pull out enough
self-earned money to buy a meal ticket. We be-
long to the class that works the soil and at times
our clothing and hands are soiled so badly that
we do not present a very attractive appearance,
but we have been in this work practically all our
lives and, up to the present time, the dirt hasn’t
penetrated under the skin. We try to keep the
inner man as clean and pure as possible, and it is
our experience that most folks who wield the hoe
are clean inside, even though their hands and
clothing may be soiled. The same is true with
all honest toilers in any line of work; therefore,
instead of feeling humiliated over your honestly
soiled hands and clothing, you are justified in feel-
ing proud that you are working hand-in-hand
with Nature, and that many people are depend-
ing on your efforts and success for many of life’s

needs.
Our Idaho Farm

THE increased demand for Kellogg’s Idaho
grown plants has made it necessary for us
greatly to increase our acreage and erect a large
packing house at our Twin Falls, Idaho, farm in
order properly to serve our Western customers.
The sales from our Twin Falls farm last season
were double that of any previous year since this
branch farm was established, and even with this
great increase, the demand was far in excess of
the supply.

We hope that you will fully realize the import-
ance of sending us your order early and thereby

avoid the disappointment of having your money
returned to you instead of getting plants.

Those who have tried our Idaho grown plants
know from experience that they are strong and
vigorous and exceedingly productive, but to those
who never have seen these plants in fruit, let us
say that you may order them with the full assur-
ance that you will be more than satisfied when
they begin to fruit. At our Twin Falls farm, we
grow only those varieties which succeed best in
the Inter-Mountain and Pacific Coast States, and
when ordering, if you make up your own selec-
tion, please select only those varieties that are
listed at Twin Falls, as this will enable us to send
all of your plants in one shipment.

However, all orders and letters asking for in-
formation should be sent direct to our Three
Rivers office. Your letters and questions will
be answered promptly and your order will be re-
corded here and a shipping order mailed to the
Twin Falls office, from which place your plants
will be shipped according to your instructions.
We are thoroughly acquainted with the conditions
throughout the the Inter-Mountain and Pacific
Coast states and if you wish us to make up your
selection, we shall see to it that you get varieties
adapted to your own particular conditions. The
soil, altitude, climatic conditions, and water sup-
ply at Twin Falls are ideal for perfect plant de-
velopment. We have had plants shipped from
Twin Falls, both by express and parcel post, to
Three Rivers, a distance of about two thousand
miles, and the plants arrived practically as fresh

Page Thirty-nine

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SaIWaaIMVALS ONINVAIUGAT GuadNS S.ODOT1IEU

L

KELLOGG’S SUPERB EVERBEARING STRAWBERRIES PICKED IN JUNE
4p Superb is a wonderfully heavy fruiter during the early summer months, and it fruits almost continuously

until freezing weather.
variety in June.

The ‘photo-engraving shown here represents the size of the berries produced by this
The early summer berries are large and fancy, but not as large as the berries which are produced

by this variety during the fall months (see opposite page), which shows the size of the Superb berries that ripen

in the fall.

as the day they were dug. Plants from Twin
Falls are shipped to all Inter-Mountain and Pacific
Coast states, British Columbia, Alberta, and Sas-
katchewan, and Old Mexico, and arrive at desti-
nation in perfect growing condition.

The Superb Everbearer

EVERY season that we grow the Superb Ever-

bearer, our faith in this variety grows strong-
er. In the spring and early summer Superb pro-
duces as many berries as any variety grown. It
also produces abundantly throughout August, Sep-
tember, and October, and it has been our experi-
ence that it produces as many berries during the
fall months as during the spring and early sum-
mer months and that the berries produced in the
fall are even larger than those produced in the
spring and early summer.

There is practically not a day from June 1 to
November 1 that one cannot pick big: delicious
berries from the Superbeverbearer. ‘The foliage
of this variety is large and gives an excellent
protection to both the blossoms and berries which
are produced beneath the foliage. The berries
are not only large but very firm, good keepers,
and excellent shippers. Indeed, Superb is a big
money maker for growers who wish to produce
for market. It also is an ideal berry for home
use. Practically every day throughout the year
enthusiastic reports come tous from customers
who are growing this variety, and in order to con-
vinee you what Superb is doing for our customers
in all sections of the country, we give herewith a
few of their reports:

I purchased 50 Superb plants from you last spring
(1915), and they are the finest lot of plants I ever saw.
They are vigorous in growth and of fine color. Some
of them measure as much as 14 inches in diameter. We
picked the first ripe strawberries from them the last

Superb berries always command a high price and sell in all markets at big prices.

week in May, and from then on, I donot think we missed

a single week until December without having ripe

berries. We picked the last berries December 1.
JOSEPH MEYRICK, Kentucky.

I never saw plants produce as well as the Kellogg’s
Superb everbearers which we got from your Twin Falls
farm. W. B. Sims, Oregon.

We have bought Kellogg Pedigree Plants for the past
two years and are weil pleased with them. Never be-
fore saw plants so loaded with berries. Bought 50 Su-
perb everbearers from you last spring and had fresh
strawberries from July until November. One of these
plants had 68 berries on at one time. This variety is
certainly rightly named. GEORGE LEIGH, Iowa.

Judging from the demand there has been for
Superb plants during the past few years and its
wonderful fruiting qualities in all sections, we
are very sure that the demand this season will be
much greater than heretofore, and for this rea-
son we cannot too strongly emphasize the import-
ance of sending us your order just as early as
possible.

The Progressive Everbearer

JKELLOGG'S PROGRESSIVE EVERBEARER

is one of the greatest money-making varieties
ever originated. Its spring and early summer crop
is as large or larger than the best of the standard
varieties, and its late summer and fall crop is
fully as great or greater thanits spring and early
summer crop. We can best describe its product-
iveness by saying that during the months of Au-
gust, September, and October the same season
plants are set, each plant is white with blossoms
and at the same time completely surrounded with
beautiful red berries and green berries in all
stages of development. The second year these
plants give a continuous crop from the latter part
of May or first of June until freezing weather in
the fall, with the exception of a short rest during

Page Forty-one

PICKING KELLOGG’S PROGRESSIVE EVERBEARING STRAWBERRIES
(Photographed September 22, 1916)

f lees picture shows our great experimental fields at Three Rivers, Mich. where practically all varieties, both

standard and everbearing, are tested for fruit production.

The photograph was taken September 22, while the

men were picking strawberries from Progressive. Each hill was loaded with blossoms and berries in all stages of
development. These plants continued to fruit heavily until freezing weather. Progressive is a highly profitable
everbearer for either home use or for nearby market. It not only produces berries in great quantities from June to

November, but the berries are mild, sweet, and delicious, the kind that always command the highest prices.

It has

been demonstrated that a small amount invested in Kellogg’s Progressive everbearing plants will net the grower a
profit of from eight to ten times the amount invested, the same season plants are set. Where else could you invest

your money and get such big returns?

partof July. Progressive gives the largest profit
when grownin hills, and if you will grow them in
this way, there is no reason why you should not
make the same big profits our customers are
making, a few reports of which we give here:

1000 Kellogg’s Progressive everbearing plants made
Mrs. Ada Crawford of Illinois $80.00 the same season
plants were set.

$67.85 the first season from only 500 Kellogg’s Pro-
gressive everbearing plants is the profit another Illinois
customer reports.

R. A. Cable of Colorado reports $120.00 cash profit
from 2000 Kellogg’s Progressive everbearers in spite of
a hard freeze in May and two hail storms during the
season. He picked berries from July 20 until November 5.

Mrs. Lora Snow of Nebraska says her Kellogg’s
Progressive everbearing plants produced over two
quarts of berries per plant the same season plants were
set, and that the berries were sold for 30 cents per quart.

' Each of these customers tell us that in addition
to the profits reported here, their families were
fully supplied with all the berries they could use.
These are but a few of the many good reports on
Kellogg’s Progressive everbearing variety which
come to us from customers located in all sections
of the United States and Canada, all telling of
the big yield and big profit they realize from this
wonderful money-making variety.

Basing the ibe on our own experience and the
experience of our thousands of customers in all
sections of the country, we are very conservative
in estimating the crop at one quart per plant the
same season plants are set. In the second season
this yield should be doubled, because then the
plants will fruit from June until November. Pro-
gressive berries are medium large in size, beau-

tiful dark-red in color, perfectly formed, and of
most excellent quality.

For the home garden, Progressive is the ideal
everbearing variety, and for local and nearby
markets, it is the quickest and biggest money-
maker. For distant markets, however, berries
of this variety should be picked before they are
fully ripe in order to insure their arrival in good
condition. The size, color and flavor of Progres-
sive berries makes it easy to sell them at big
prices, and to get permanent customers.

Progressive plants are exceedingly vigorous and
hardy, and when grown in hills, they develop to an
enormous size, often as large as a bushel baslet
(see Page 5 for photo-engraving of a single Pro-
gressive plant.) Every dollar invested in Kel-
logg’s Progessive everbearing plants should give
you more dollars in clear profit than any other in-
vestment you could possibly make.

Strawberries on the Farm

N° one is better equipped to grow strawberries,
either for home use or for market, than the
general farmer. He has plenty of land and ma-
nure as well as horses and tools, and the work of
caring for the strawberries can be done during
his spare time. With strawberries on the farm,
all of the members of the family can have this
best-of-all fruit picked fresh from the vines just
when they want it, with no expense and without
the inconvenience of having to go to town to get
it. And besides that, berries which are grown
right at home and freshly picked are far more de-
licious than any berries one may buy, no matter
what price is paid for them. This convenience
and saving and the advantage of having freshly
picked berries should appeal to every farmer and

Page Forty-two

E

A FIELD OF KELLOGG’S BIG LATE

euler BIG LATE is not only a marvelous yielder of strictly fancy berries, but it also is a marvel of plant
growth, as the picture shown here indicates. In berry pgpduction, it surely is the queen of quality and quanti-
ty, and the size of the plants when grown in hills or narrow rows is simply wonderful. We are confident that Kel-
logg’s Big Late is going to prove a big money maker wherever grown. The delicious flavor, and quality of the
berries in general, places this variety in the strictly fancy class, and its berries cannot fail to command the highest
prices everywhere. It not only is a grand market variety, but for home-use it is not, and probably never will be,
surpassed by any other variety. Give Kellogg’s Big Late a trial and it will prove to you, right on your own grounds,

that it is a wonder in every respect.

convince him that strawberries on the farm are
as necessary as the regular farm garden.

How many farmers would consider going with-
out garden vegetables, or buying them in town?
It would be absurd to do so and there is no more
reason why any farmer should buy strawberries
than the vegetables he grows in his garden.
Many farmers now are not only growing straw-
berries for home use, but also for an early cash
crop. General farm crops are not ready for mar-
ket until fall, while strawberries give a cash in-
come during the latter part of May and through-
out June, and if the everbearers are grown, the
profit continues until November. We know of
farmers who are paying their hired help from
the profits of strawberries, and in addition to this,
some are also paying their taxes. The straw-
berry is the first fruit to ripen in the spring, and
the last to ripen in the fall.

The farmer’s wife and children derive great
benefit from strawberries because they not only
have all of this delicious fruit they want to eat,
but in many instances earn all their spending
money and put away some of the profits in a sav-
ings account, from the surplus berries. When
going to town with butter and eggs, it is no more
trouble to take along afew crates of strawber-
ries which always are sold readily for cash.

One acre of strawberries produces bigger prof-
its than twenty or thirty acres of common farm

crops. Why not grow strawberries and get the

‘girls and boys interested in a line of work that is

highly profitable? The more money a boy makes
on the farm, the more closely he becomes attached
to the farm, and the more valuable he becomes to
you as well as to himself.

And why not let us select a list of varieties that
are adapted to your particular farm and start
growing strawberries this season? We will select
yarieties that will make you glad you started in
this profitable line of work, and we will give you
just the information you require to make the work
both easy and profitable. Remember, farmers,
that strawberries give quicker returns and bigger
profits than any other crop.

Kelloggs Pedigree Plants Double
Yields

$300.00 Increase per Acre

C L. DIRRIM of Indiana visited our farm Sep-
* tember 9, 1916, and while here he told us that
he made an actual and careful test with Kellogg
Pedigree Plants and common plants, and after the
fruiting season was over, the test showed that
his Kellogg Pedigree Plants netted him just $300.00
per acre more than his other plants. After look-
ing over our farm, he said that it was the most
beautiful and most scientifically conducted farm

Page Forty-three

Photographic Scenes of our Boys’ and Girls’ Strawberry Fields

Why not encourage your boys and girls to engage in this delightful, healthful and profitable
line of work? We will help them win success.

HOWARD ROOSEVELT SISSON, MAYSVILLE, MO. MISS CLARA STEERE, BINGHAMTON, N. Y. ‘

PAUL JACKSON, SOUTH BEND, IND. DAUGHTERS OF J. W. GIBBS, CHARLESTON, ILL.
Page Forty-four

A KELLOGG COMBINATION ©
STRAWBERRY,
GARDEN

KELLOGG’S COMBINATION STRAWBERRY GARDEN COSTS ONLY $5.00
apes GARDEN is composed of 100 plants each of three of our choicest standard varieties, and 50 plants each of

our two best everbearers, a total of 400 plants. Send us $5.00 and we will select varieties adapted to your soil
and climate. The plants will be pruned and all ready for setting, and will be shipped at the proper time for setting
in your locality. The Garden shown here is grown in hills, which is the ideal way to grow big crops of big fancy
berries of the highest quality. The plants in this garden were set the latter part of April and the photograph was
made September 22. One man is cultivating and two are picking berries from the everbearing varieties. This
Garden should produce more delicious strawberries than your entire family can use the year ’round, and the surplus

berries will sell readily at big prices which will pay for the Garden and give you a big cash profit besides.

he ever had seen. Before leaving, he gave us an
order for next spring delivery.

6,400 Quarts Increase per Acre

T J. WILSON of Iowa advises us by letter that
* for years he has had an average yield of 9,600
quarts of berries per acre each year from Kellogg
Pedigree Plants, but never has been able to get
more than 3,200 quarts per acre from any other
plants. This is an increase of 6,400 quarts per
acre from Kellogg Plants over all other plants.

18,720 Quarts per Acre

WEITING us under date of Sept. 11, 1916, Mr.

Josiah Barnes of Kansas says: ‘‘I secured
a yield of berries last season from my small patch
of Kellogg Pedigree Plants that I consider most
excellent. From five rows just 90 feet long, I
picked 720 quarts of delicious berries. The varie-
ties were Glen Mary, Wm. Belt and Superb, and
in justice to the Kellogg Plants would state that
there was one mixed row which was not Kellogg
Pedigree Plants, and this row gave very poor re-
turns. The said five rows occupied a space 18
feet wide, making a total of 1,620 square feet in
this patch.’’ This yieldis at the rate of 18,720
quarts per acre and is convincing evidence that it
pays to set Kellogg Pedigree Plants.

FROM every nook and corner of the United States
and Canada, come just such reports as these.

In every case, the yield and profit from Kellogg
Pedigree Plants is more than double the yield and
profitfrom common plants. Every Kellogg Plant
is strong and vigorous, grows to enormous size,
and builds up a wonderfully heavy crown-system,
the very foundation for productiveness. No
drones, no loafers, no free-boarders. Every Kel-
logg plant contributes its full share toward a big
crop of big red berries.

Kellogg Pedigree Plants grown the Kellogg
Way, and backed by Kellogg’s Free Service, in-
sure the highest degree of success in your straw-
berry work. Get into the field of big profits this
year. You have everything to win and nothing
to lose. Send us your order right now before
plants are all sold.

WEITING us under date of September 1, 1916,

J. W. Gibbs of Charleston, Illinois sends us
the photograph of his four daughters which ap-
pears on page 44 in connection with the Boys’
and Girls’ Club. Hesays: ‘‘I am enclosing you
a snap shot of my berry patch and you will note
the four smaller Gibbs and that three of them are
each holding one of the ‘‘Hearts of Gold’’ canta-
loupes. This season has been too dry to raise a
big crop of melons, and it was also hard on the
young berry plants. You will note that there are
a few hills missing in the pony patch, but they
are now all living and looking fine and I hope to
have a big crop the coming year.’’

Page Forty-five

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ALGIMVA SONIVAEUAAT ANaAdNS S.SSOTIEM AO TIIH V

wy R.M. KELLOGG COMPANY. THREE RIVERS, MICH.

Kellogg Plants Are Not Only National, They Are International—
They Cover the Earth—Read What Our Satisfied Customers Say:

ALABAMA. I received from your company in April
10,000 Progressive everbearing plants. The progress
made in the development of these plants is remarkable,
and they give goodly promise of a bountiful outcome.

Wm. O. DALY.

ARIZONA. The 400 strawberry plants arrived duly
and were in good condition. We have them planted and
all are healthy and new leaves already are started.

ARKANSAS. It may be of interest to you to know
that from one-fifteenth of an acre of Kellogg Pedigree
Plants, I picked this season 760 quarts. This enormous
yield was made under adverse conditions.

FERDINAND TONNEY.

CALIFORNIA. Herewith please find order for plants.
I bought plants from R. M. Kellogg fourteen years ago,
and was very well pleased with them. The second year
we sold $315.00 from one-third of an acre.
FRANK P. Woops.
COLORADO. The everbearing Superb plants did fine
for me. All who saw them fruit late in the fall said they
never before saw such berries, and all wanted to know
where to get them. J. R. JONES.

CONNECTICUT. The strawberry plants you sent me
on April 17 reached me on the 20th in fine condition. I
am very much pleased with them. JESSIE M. WELLS.

DISTRICT OF COLUMBIA. Plants arrived safely and
were fine looking specimens. Thank you for the prompt
delivery. V. W. SARGENT.

FLORIDA. Visitors to my strawberry field simply
were spellbound when they saw me pick as high as thirty
berries from single plants, and the berries were perfect-
ly ripe and all of them the size of an,ordinary hen’s egg.
The fruit sold, first class, at 35 cents per quart; seconds
at 25 cents. During the fruiting season I have picked
three quarts from single plants. B. E. HEATLY.

IDAHO. Last year, while the frost seriously injured
our berry crop, our berries were accepted and asked for
in the market, while common berries were rejected. I
am sure this was due to the fact that we had Kellogg
Pedigree Plants. Mrs. A. L. SLoat.

ILLINOIS. The strawberry plants you sent me last
spring are the finest lot of berries I ever saw.
J. ROBERT SHINE.

INDIANA. Am writing to thank you for your care-
ful attention to my order. My beautiful Superb straw-
berry plants have been planted three weeks and all are
in splendid condition. SYBIL HUTHFLEES.

IOWA. A year ago this spring I bought 100 Progres-
sive everbearing strawberry plants from you. They
have proved entirely satisfactory inevery way, and have
exceeded my fondest expectations. A. L. MCKINLAY.

KANSAS. Received the order of strawberry plants in
good condition. They are all alive and growing. Thank
you for the care you took in packing them.

C. J. BOLEs.

KENTUCKY. Plants arrived in perfect condition, and
I certainly appreciate the extra ones. Shall do my part to
make them produce abundantly. Mrs. A. W. SMITH.

MAINE. The Americus everbearing strawberry
plants arrived O. K. Iset them in rows and they are
all doing finely. Ray BILLINGTON.

MARYLAND. My strawberry plants arrived on time
and owing to rain, heeled them in for nearly a week. I
have not lost a plant and all are growing finely.

Mrs. J. H. BAKER.

MASSACHUSETTS. Received strawberry plants in
due timeand in perfect condition. They are progressing
rapidly and look fine. Thank you for your prompt atten-
tion and delivery. I remain a pleasédand satisfied cus-
tomer. ALBERT JEOFFRION.

MICHIGAN. The 250 strawberry plants I received
from you a year ago are doing splendidly. Of the entire

lot, I lost but three and I consider that marvelous. The
roots were the best I ever saw, and I wish to state that
in the past 20 years of my experience in strawberry
planting, nothing has ever approached the quality of
your plants. Cuas. EGE.
MINNESOTA. The 400 plants I ordered from you
last spring grew exceptionally well, and I never saw
plants with the vigor they seem to have. Everyoue
who saw them remarked on their size and health.
MALCOLM ALDRICH.
MISSOURI. The strawberry plants arrived on the
20th of April in fine condition. The packing was so per-
fect that the roots were as fresh as when first dug. I
have an eight-acre patch of Aromas which are descend-
ants of R. M. Kellogg Co. parent stock. They are now
in full bloom and are truly a beautiful sight.
JouN L. WILSON.
MONTANA. I received the everbearing plants that
lordered from you and am very well pleased with them.
TAYLOR MACKNIGHT.
NEBRASKA. The strawberry plants arrived April
26th, and we are very much pleased. They were as fresh
as could be. We certainly appreciate the promptness
and the attention given our little order. Thank you for
your instructions. Mrs. W. B. GOLDEN.
NEW HAMPSHIRE. The strawberry plants arrived
in good condition. We never saw nicer plants and they
were put up in such excellent manner.
Mrs. E. D. Rowe.
NEW JERSEY. My plants received and I think they
are the nicest plants I ever saw. Grv. E, LUNDY.
NEW YORK. Permitme to say that I have dealt with
you for over fifteen years and have, without exception,
received a square deal every time. J. R. PENTON.

NORTH DAKOTA. I received the strawberry plants
O. K. They were nice and fresh and have fine roots. I
am well pleased with them. J. 5S. REED.

OHIO. Last year we ordered 2000 plants from you,
and because they did so well, even though we had no ex-
perience whatever with strawberries, we desire to order
from you again. J. Stuart McCoy.

OKLAHOMA. The plants which I ordered from you
arrived in fine condition, and.all of them are living.
Kindly accept my thanks for your good service.

Lewis A. AUSTIN.

PENNSYLVANIA. The 38000 strawberry plants I
bought of you last spring are fine—people say the finest
patch in the community. HArrY E. MILLER.

RHODE ISLAND. Received the strawberry plants
today in fine condition. Thank you for prompt delivery.

H. JoserH Hyatr.

SOUTH DAKOTA. I received the 100 strawberry
plants all O. K. and have set them out and they are do-
ing nicely. W. B. STERE.

TENNESSEE. I have received my strawberry plants
and they were allright. They haven’t withered the least
bit. Am very much pleased. H. E. JAMISON.

TEXAS. The strawberry plants I bought of you ar-
rived in good shape and not a single one died. They
are now full of fine, large, luscious, red berries. ‘‘Won-
derful indeed to behold,” is the expression of all who
see them. J. TAYLOR ALLEN.

VERMONT. One year ago, I bought a thousand straw-
berry plants from you. Two weeks ago they began bear-
ing; well all I ean say is they are a howling success. I
did not think strawberry plants could bear so much or so
good fruit, and now I am kicking myself because I didn’t
set more plants last spring. You certainly have the
plants. All I can say is thank you. WILLIAM ADDIE.

WISCONSIN. Last year from less than one-fifth of
an acre of Kellogg Pedigree Plants, we picked 1060 quarts
of fine berries, and sold the most of them at 15 cents per
quart and a few at 16 cents. This yield is at the rate of
$300.00 per acre. ALICE E. Cook.

Page Forty-seven

‘

VERY day throughout the
cantaloupe season we ship
from one to two big carloads
of this famous variety of can-
taloupes to New York City,
Philadelphia, Detroit, Chicago,
and Cleveland, where they bring
a higher price than any other
melons. Our crop of Hearts of
Gold Cantaloupes in 1916 amount-
ed to more than twenty-four car-
loads, and the fact that we did not
receive asingle complaint from either
the commission firms, retailers, or con-
sumers, but did receive many flattering
compliments, is convincing evidence that
the quality of this melon is unequalled. Do
not fail to secure a generous supply of seed.

HE Hearts of Gold cantaloupe is unquestion-
ably the richest, sweetest, and most delicious
cantaloupe grown. It not only surpasses all

other cantaloupes in quality, but its meat is much
thicker than that of any other cantaloupe. It is
sweet and delicious down to the very rind.
Hotel keepers tell us that it is the only canta-
loupe they serve that pleases all guests alike.
The Hearts of Gold vines are strong and vigorous
and great producers. In spite of the hot, dry
weather in 1916, each hill produced an average of
six melons and many hills produced as many as
ten or twelve fancy melons.

They are beautifully netted and perfectly form-
ed melons as the picture on this page shows.
The melon shown here was only an average-size
melon. They measure from six to eight inches
in diameter and from eighteen to twenty-four in-
ches around. The quality is uniformly the very
best, bothin small and large melons. The melons
are grown in rows six feet apart and the hills are
four feet apart in the rows. This gives approxi-
mately 1,700hills peracre. Figuring an average
of only four melons per hill (and it is a poor sea-
son that each hill will not average much better
than this), and figuring the selling price at only
five cents per melon, which is about one-half the
price these melons bring, you have approximately
$350.00 per acre. Ifthe melons are sold at retail,
the grower should realize twice this amount. In
offering you seed of the Hearts of Gold canta-

GREAT CROPS.9¥ STRAWBERRIES "4}10W TO GROW THEM C@),

IcH.

Hearts of
Gold Can-
taloupes

HE richest,
sweetest,
and most deli-
cious cantaloupe
ever produced.
Big cropper, sure
eropper and big
money maker. No
grower can afford to
raise any other variety.

loupes we are giving you a splendid opportun-
ity to make a big profit aside from the profits
you make from strawberries. Cantaloupes and
strawberries make an ideal combination because
cantaloupes are ready for market soon after the
spring crop of strawberries is finished, and the
cantaloupes are practically all marketed by the
time the rush of the fall crop of the everbearers
begins. This gives the grower a steady income
from early spring until freezing weather.
‘‘Heartsof Gold’’ cantaloupes not only will give
you a big profit, but this profitis realized in a very
short time. The seed is planted about the last of
May or first of June, andthe harvest begins early
in August and lasts about six weeks, with daily
pickings, which makes it an easy matter to sell
at big prices. Customers continue to buy and
they also recommend these melons to their friends.
A small-sized car of Hearts of Gold cantaloupes
containing 496 crates of 15 melons each, 136 crates
of 16 melons each, and 40 crates of 45 melons each,
which was shipped to a Detroit commission firm
in August 1916, sold for $905.00, and netted us
$786.98. Another small car containing 4382 crates
of 15 melons each, 175 crates of 16 melons each,
and 56 erates of 45 melons each, which was ship-
ped to a commission firm in Chicago, was sold for
$906.90, and netted us $764.25. Cars which we
shipped to other markets sold for practically the
same amounts as the two cars referred to here.
Our dealers had no trouble whatever in disposing

Page Forty-eight

A SINGLE HILL OF HEARTS OF GOLD IN FULL FRUIT
Yes photo-engraving gives an idea as to the great productiveness of the Hearts of Gold cantaloupe. You will

note that this hill has produced twelve fancy melons.
fully developed and perfectly netted, and the remaining t

When this picture was made nine of the melons were

hree were about half-developed and just beginning to net.

We also call your attention to the heavy foliage so characteristic of this variety. Under ordinary conditions, each
hill will produce an average of ten melons, and from six to eight of these are fancy. The quality and quantity of
melons produced by Hearts of Gold makes it the biggest money-maker of all cantaloupes.

of all we could furnish them at these prices not-
withstanding the fact that their markets were
flooded with other melons from all parts of the
country, many of which were sold for barely
enough to pay the freight charges. Quality wins
every time. The Hearts of Gold is sold on its
own merits, and not in competition with any other
melon.
$18.60 From Only $1.00

H C. POTTER of Sioux Falls, South Dakota,
* reports a cash profit of $18.60 from a small
Kelloge’s Hearts of Gold cantaloupe garden of
only forty hills. In addition to this big profit,
Mr. Potter says three families were supplied with
all the delicious cantaloupes they could use. This
is at the rate of $800.00 profit per acre besides
supplying three families.

$80.00 From Only $2.50

J T. TAYLOR of Yale, Oklahoma, reports a

* cash profit of $80.00 from a $2.50 package of
Hearts of Gold cantaloupe seed, which he pur-
chased from us in 1915. ‘The Hearts of Gold is a
big money-maker in all soils and climates. Dur-
ing the three years we have been selling this
seed, we have not yet received a single complaint
on the quality of the Hearts of Gold. Where else

could you invest $1.00 or $2.50 and get such un-
usually big returns in only four months after
planting?

Prices of Hearts of Gold
Seed for 1917

N considering the price of Hearts of Gold seed,

do not compare it with the price charged by
seed houses for common seed from ordinary va-
rieties. The seed we are offering comes from a
strain of melons which were selected from the
very choicest melons produced by the choicest
hills in a large field. This gives you Pedigree
seed of the very highest type that can be secured.
The selections are made by R. Morrill, the origi-
nator of the Hearts of Gold, and who has had
more than forty years’ experience in melon cul-
ture and whois recognized as an authority on can-
taloupes. Mr. Morrill has made as much as $700
per acre from Hearts of Gold melons. The pri-
ces for Hearts of Gold seed are as follows:

Seed for one acre - - - - $5.00
Seed for one-half acre - - - - 3.00
Seed for one-fourth acre - - - 1.75
Seed for family garden - - - - 1.00

These are delivered prices. All charges will be

Page Forty-nine

ABRED

©

A FIELD OF HEARTS OF GOLD
Bee above photo-engraving shows a portion of a twenty-five acre field of Hearts of Gold cantaloupes grown at

Three Rivers, Michigan.

It would be impossible to find a more vigorous and more perfect field of cantaloupes.

It is from just such fields as the one shown here that we secure the seed which we are offering to our customers.

With this seed you can have a field fully as beautiful and

profitable as the one shown here. The seed that produced

this beautiful field was not planted until early June, and the first melons were picked the latter part of August,

and daily pickings were made until the 9th of October.

Remember, that like begets like and that the quality of

seed you plant will determine the quality and quantity of melons you will harvest.

prepaid to any town in the United States. We
have only a limited supply of this seed and can
fill orders as long as our supply lasts. Please or-
der as early as possible and include full payment
with order.

Kellogg’s Combined Cantaloupe
and Strawberry Garden

WILL supply your entire family with all the

delicious strawberries and Hearts of Gold
cantaloupes they can consume throughout the
entire season and will give a big cash profit be-
sides. This Garden is composed of the following:

100 hills Hearts of Gold cantaloupes - - $1.00
50 hills early strawberries - - - - 15
50 hills mid-season strawberries . - 15
50 hills late strawberries - - - - 1.00
50 hills everbearers (Superb) - - - 1.55
50 hills everbearers (Progressive) - - 1.55
25 hills Kellogg’s Big Late - - - 1.00

Actual value of this Garden - - $7.60

Our special low price to you for this complete
Garden is only $6.00

The Hearts of Gold cantaloupe seed will be
mailed to you on receipt of your order, and the
strawberry plants will be shipped at the proper
time for setting them in your garden. We will
select varieties adapted to your soil and climate,
and plants will be pruned all ready for setting as
soon as you receive them.

UNDER date of June 29, 1916, Wm. R. McKown
of eonuerivente, writes us: ‘‘About two
months ago

received from you 100 strawberry -

plants. They arrived when the ground was cov-
ered with six or eight inches of snow, so I cleared
off a little space and heeled them in as per your
instructions and left them there for four days. I
then planted them and every plant lived, and I
now have a patch that is the envy of the neighbor-
hood. Indeed, they are growing so fast that they
sometimes get ahead of me, although I watch
them very closely. As Ihave small space for ber-
ries, I have until now always bought pot-grown
plants, but no more for me, for these plants of
yours are away ahead and are finer plants than
some pot-grown ones I planted last August. Iam
trying to grow them strictly according to the Kel-
logg Way, and I hope and expect to get fine re-
sults next spring. Most of the plants have three
or four crowns and should have lots of fruit next
year. I thought you might be interested to know
I am pleased with them and I shall let you know
next year how the crop turns out.’’

Kellogg Photographs

EVERY illustration shown in this book is made

from an actual photograph. The photograph-
er’s camera always shows an object just as it is,
and this is the reason we use photo-engravings in
illustrating this book instead of pen drawings and
exaggerated pictures, It isan easy matter for
an artist to draw a picture of a perfectly formed
strawberry or strawberry plant loaded with per-
fectly formed berries, but the lens of a camera
cannot change the form of a strawberry, neither
can it show more strawberries on a hill than are
actually there. In fact, it isimpossible to photo-
graph a strawberry plant in fruit and show all
the berries on the plant, because there are as many

Page Fifty

FIELD SCENE ON THE KELLOGG FARMS, TWIN FALLS, IDAHO

ii REE photo-engraving shows a small section of our plant fields at Twin Falls, Idaho.

1916.

Photographed October 13,

The bunch of plants in the foreground shows the wonderful root system of our Idaho grown plants. This

year, we are prepared to furnish our Western customers with the largest, heaviest rooted and most productive

plants ever produced in the West.

berries on the opposite side of the plant as on the
side which is photographed. Therefore, instead
of photo-engravings exaggerating, the tendency
is the other way, and they really fail to do justice
to the fruit.

There is another thing that the camera seems
unable to do, and that is to make photographs
equal to our field scenes. For instance, we now
have 120 acres covered by overhead irrigation,
and we have been unable to photograph such a
large area and show the magnitude and reproduce
our fields just as they are. Everyone who visits
our farm declares that we never have shown in
our book any pictures that do our farm justice.
They say everything is better than we represent
it to be—either by illustration or description.
Agricultural Colleges and the publishers of lead-
ing magazines continually are writing us for pho-
tographs for use in illustrating bulletins, text-
books and magazines, because they know our
photographs are genuine. We do not believe in
showing imaginary pictures in order to deceive,
any more than we believe in giving imaginary or
day-dream cultural methods in order to misguide
the grower; therefore, you may rest assured that
every picture in this book is real and that the
cultural methods and instructions are the result
of thirty-three years of strawberry experience.

WRITING under date of October 14, 1916, Miss
Carrie M. Sumwalt of Maryland, reports
as follows: ‘‘The strawberry plants purchased

Our fruiting fields at Twin Falls, this year, made a record of $1000.00 per acre.

from you lastspring have done well. The stand-
ards are bushy and ready for bearing next spring.
The everbearers are still producing berries, which
I think is wonderful. My neighbors are watching
them daily and talking freely. Two of them ex-
pect to carry over the idea extensively during the
coming year, one on her farm in Virginia and the
other on a tract of land in the suburbs of Balti-
more.’’

Planting Dollars

WHEN you_plant seed, you naturally are care-
ful to plant in the kind of soil that will insure
the largest possible returns; and the same care
should be exercised when planting or investing
your dollars. Wheat in the granary cannot in-
crease in pounds or bushels. The sameis true of
money. An idle dollar is worth no more than its
face value. Idle dollars, like idle people, never
accumulate any reserves. They are worth no
more at the end of the year than at the beginning.
The aim of all shrewd business men is to plant
each dollar where it will grow the largest crop
for them. This being true, itis good judgment
to profit by the experience of those who are mak-
ing the greatest success in business.

Let us assume that you have only five dollars
that is not working. If you put this amount out
at interest, it would earn you not more than sey-
en per cent, or thirty-five cents per year, while
the same amount invested in strawberry plants,

Page Fifty-one

together with a very little work during your spare
time, will make you from $40.00 to $50.00 in a sin-
gle year. Does not this rate of interest appeal
to you as a better investment than one which pays
only seven percent? And do you know of any
safe and legitimate investment that will make
your dollars grow faster?

Occasionally we hear of someone who has in-
vested a few dollars in a gold mine that makes
him wealthy, but more often when dollars are

the road to success. Just a short time ago we
received a letter from one of our customers ad-
vising us that he went in debt in order to get in-
to the strawberry business, and when we tell you
that his sales of strawberries alone up to date
amount to $30,000.00, you will agree with us that
uae strawberry game is a pretty good game to
play.

It is not our_purpose to tell you how to put your
dollars to work, but it is our purpose to make such

invested in gold mines
or other get-rich-quick
schemes, the investor
never gets back the
amount he putsin. No
matter where we plant
our dollars, we take
some chances, but it
has been our experi-
ence that when one in-
vests his dollars in
strawberry plants of a
highly fruitful strain,
the investor is taking
fewer chances than he
would take in any other
legitimate and safe in-
vestment. If you want
to grow strawberries
and have no idle dollars
of your own to invest,
you can well afford to
borrow money at seven
per cent.

Most of the wealthy
men of this country
have made their wealth
on borrowed money.
We do not hesitate to
say that the R. M. Kel-
logg Company started
on borrowed money.
We had sufficient faith
in the strawberry in-
dustry to make the
start and the banks had
sufficient faith in both
ourselves and the busi-
ness to make the loan
necessary for us to
start. The banks have
been paid in full with
interest and we now
have the largest and
the best equipped
strawberry farms in
the world, all because
of an idea and a firm
faithin thatidea. We

The Fun and the Profit of It

[IN a letter dated October 16, 1916, Ger-

trude Ide Wood of New York writes
us as follows: ‘““Perhaps a report on the
strawberry plants you sold me this spring
may be of interest to you. There were
fifty everbearers—Progressives—which
I particularly wish to mention: These
fifty were set ina bed enriched from a
compost heap and before I was aware of
the fact that fat grubs like such soil, the
grubs had eaten the roots from ten of
my plants. This left but forty for my
experiment. Following your advice, all
of the first blossoms were picked off.
The second blossoms of thirty plants were
permitted to fruit and the remaining ten
plants were permitted to bear one run-
ner each to replace the plants killed by
the grubs. By August 8 or 10, the thirty
plants were providing one box of berries
every third day. The ratio increased
steadily and during September (up to
about the 20th) we had one box of fine
berries a day. Then the decrease was
gradual. Now we are getting a box of
fine large fellows once a week. . Set
The berries we had this year have paid
the price of the plants five times over.
Besides we have the plants left for next
year. Then look at all the fun I have
had out of it!

Your catalog is the most excellent
book of instruction on berries I ever saw.

Suggestions as we be-
lieve will aid you in de-
termining where to in-
vest your money in
order to get the largest
returns. The straw-
berry business has
proved profitable for us
and for our customers,
and we see no reason
why it should not prove
just as profitable for
you. Indeed, we know
it will be just as profit-
able for you if you fol-
low the proper methods
and enter into the busi-
ness with a determina-
tion to win.

No matter what busi-
ness you enter into, it
is best to start in a
small way and develop
the business to larger
proportions just as fast
as your experience and
general conditions will
permit. Some be-
ginners want to start
with five or ten acres
of strawberries. To
these we invariably say
it is best to start with
one acre and develop
gradually into a five or
ten acre business,

We feel in duty-
bound to all who place
their confidence in us to
keep them from mak-
ing any mistakes, and
we believe it would be
a mistake for anyone to
plant a larger acreage
to strawberries than
their experience would
enable them to care for
properly. With the ad-
vice thus given to our
customers we often

have proved to our own
satisfaction that going in debt for something of
tangible value is the surest road to success be-
cause, when we are in debt, we practice economy.

We encourage our employees to go in debt for
homes, because when an employee is paying for
his home he gives us better service than he could
possibly doif he were spending his money as fast
as it was earned. And besides this we are inter-
ested in those who work for us and want to know
that they have a comfortable home and something
laid away for a rainy day.

Anyone who is afraid to take a chance on a le-
gitimate investment, never wiil get very far on

have changed possible failure into large success.

There is another class who wish to grow straw-
berries only for home use who desire to start with
a smaller number of plants than would be advis-
able. To these customers we advise our regular
garden selections described on pages 20 and 21.
Those who follow our suggestions in this respect
not only will have all the berries their families
can consume, but a nice cash profit besides.

We want everyone who reads this book to know
that we have a higher aim than merely selling
strawberry plants. Our aim is to make each dol-
lar you invest in Kellogg Pedigree Plants produce:

Page Fifty-two

as many dollars for you as possible, and for every
dollar you send to us, we shall see that you get
a full dollar’s value in plants, and we will also
give you the benefit of our thirty-three years of
experience in growing strawberries. In short,
we will do everything in our power to make your
investment a wise and profitable one for you, and
whether you send us idle dollars or borrowed dol-
lars, we are confident that each dollar you send
us will make you more dollars than they possibly
could make if invested in any other safe and le-
gitimate business.

How To Prevent Weeds

WEEDS, like other undesirable things, are easi-
ly controlled when taken in time. Like bad
habits, when they once get well rooted, they are
difficult to overcome. The best time to control a
bad habit is before it gets control of you, and the
best time to control weeds is before they get con-
trol of your strawberry plants. If the grower be-
gins cultivating as soon as plants are set and
cultivates every week or ten days when soil con-
ditions will permit, this continued stirring of the
soil will disturb the weed seeds while they are
germinating and prevent their growth. It is
easier to kill weeds or any obnoxious growths be-
fore they come up than itis after they become
rooted. Repeated cultivations also greatly reduce
hand work, which in turn reduces expenses.

By cultivating every week, we have no trouble
whatever in keeping our one hundred acres of
strawberry plants free from weeds and grass. If
you want to see a weedless farm, come and see
ours. It has been said by professional and scien-
tific men who have visited our farm that we prac-
tice the most thorough cultural methods they ever
have known, and visitors often ask how itis that
we have such vigorous plants and no weeds. We
tell them that we think too much of our straw-
berry plants to allow them to associate with
weeds, and that we cannot afford to buy fertilizer
for weeds and grass. If these were allowed to

7440 QUARTS FROM 7250 PLANTS

HAs FLAMM®M of Illinois writes us September 27, -

1916, as follows: “I enclose you a photograph of my
strawberry patch of 7250 plants. I picked 465 crates of
16 quarts each, totaling 7440 quarts of berries. They
sure were fine. At least one-half of my crop was killed
by alate frost last spring. Some people estimated my
crop before the frost at 1000 crates. My picking season
lasted only three weeks instead of five or six weeks. Am
looking for another good crop this spring.” In spite of
the frost and of a very poor season, Mr. Flamm averaged
from these Kellogg plants more than one quart per plant.

grow they would rob the plants of the fertilizer
which they should have. e try to be liberal in
most things, but we are mighty stingy when it
comes to feeding weeds and insects, and we find
that it is economy to kill them before they begin
eating. -

Cultivation not only prevents weeds and obnox-
ious growths, but it also prevents the escape of
moisture during a dry spell, and cultivating as
soon as possible after a rain prevents the forming
of crust. No one thing aids more in the growing
of strawberries than cultivation, and while we
believe in both fertilizers and cultivation, we be-
lieve the grower could better afford to neglect
fertilizing than cultivation, because without
proper cultivation, plants cannot get full benefit
from the fertilizer. Tosum up the ultimate re-
sults of cultivation from start to finish and in as
few words as possible, let us say that it prevents
weeds and the forming of crust, retains moisture,
makes plant food available, develops large fruit-
ful plants and big crops of big red berries which
always sell at the highest prices and give the
grower the biggest profit.

Our Everbearers in New England

UNDER date of September 8, 1916, Christian
Gronbeck of Maine, writes us: ‘‘This spring I
bought from you 700 Superb, and 100 plants each
of Progressive, Onward and Forward everbearing
strawberries. We kept the blossoms picked off
until June 20, and about a month later began to
pick berries, and they are now bearing heavier
all the time. At present they are bearing as
heavily as any you picture in ou catalogue.
They are extra-good plants and are wonderful
varieties. Hereafter I shall know where to get
my plants. Even if you charged twice as much
for plants as you do, it would be a small item in
comparison with getting poor plants cheap. Al-
though I never have bought plants because they
were cheap, I have bought plants from other con-
cerns which would have been expensive if I had
got them for nothing.”’

How to Create a Big Demand

For Your Strawberries

N° matter how good an article may be, it re-
quires more or less advertising in order to
create a demand forit. While the strawberry is
the best of all fruits and will be in great demand
as long as it is grown, what every grower should
do is to create as great a demand as possible for
your particular berries, and the best possible way
to do this is by judicious advertising, and by
furnishing quality equally as good as you adver-
tise. There are several different methods of ad-
vertising your strawberries. Itis good advertis-
ing to have better strawberries than are grown
by your competitors. Proper picking and pack-
ing attracts the attention of the buyer and this
is one object in advertising. A nicely printed
placard placed in the windows of stores where
your berries are sold attracts attention and in-
fluences buyers. Labeling the end of your crates
is another good form of advertising and is very
helpful in creating a demand for your particular
brand of berries. Some growers use their local
newspapers as a means of advertising their
berries, and this is, indeed, a very effective way.

Page Fifty-three

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YadO.LIO NI SATAIEMVALS ONIAVATUAAT ANAdNS S.ODOTIAM ONDIOId

Another effective and very inexpensive way is to
send a neat little circular to owners of auto-
mobiles in your town and nearby towns, and we
like this method because it brings the buyer right
to your farm and saves the expense of delivering.
If you desire to cater to this class of trade, the
following is a good form to use in your local
papers in connection with the circular:

When you are taking your daily auto-
mobile ride, drive out my way and take
home a crate of delicious strawberries
picked fresh from the vines. Whether

you are buying strawberries for immediate
use or for preserving and canning, you want
the best and that is the only kind I grow.

JOHN SMITH

Give your name and the location of your farm
and you will be pleasantly surprised at the
number of automobile owners who will respond
to this form of advertising.

When you once get customers of this kind com-
ing to your farm, they will continue to come as
long as the strawberries last, and will also per-
suade others to come. There is no reason why
you cannot in this way dispose of all the straw-
berries you can grow, and you not only save the
expense of delivering but the dealer’s profit also.
Freshly picked strawberries are something which
everyone wants, and the thing for you to do is to
grow the kind that will make it to the interest of
DaTRES to come to you instead of you going to
them.

Southern Strawberry Growers

SOME strawberry growers in the South still
cling to the idea that strawberry plants must
be set only in the fall. But those in the South
who have broken away from fall setting, and who
have set in the spring in order to set Kellogg Ped-
igree Plants (as we do not furnish plants for fall-
setting), have learned to their entire satisfaction
that Kellogg Pedigree Plants set in the spring
not only grow more vigorously than Southern
grown plants which are set in the fall, but they
also produce much larger crops and berries of bet-
ter quality, and consequently made the grower a
much bigger profit. Some of the largest yields
that are reported to us come from our Southern
customers. The letter which we give here is only
one of the many good ones we receive from our
customers in the South, and should convince every
reasonable person that Kellogg Pedigree Plants
are just as profitable for the Southern grower as
for the Northern grower, and that they adapt
themselves to the soil and climatic conditions of
the South as readily as in the North.

Three years ago this spring, I purchased 3,500 Kellogg
Pedigree Plants and have closely followed the Kellogg
Way. I am now gathering the third crop from these
plants, and the way they produce is simply astonishing.
There has not been a season since these plants were set
that I have not gathered two quarts of berries from each
plant, and this year I already have picked two quarts
from each plant and feel confident that before the sea-
son is over, I will get an average of three quarts from
each plant. The berries were of such splendid quality

that the fancy grade brought 35 cents per quart and the
second grade 25 cents, and I am unable to supply the
local trade even at these prices. Large growers who
visit my place, ask how I can get such wonderful results.
I simply tell them my success is due to Kellogg Pedigree
Plants grown the Kellogg Way.

The Kellogg Plants and Kellogg Service have made it
possible for me to stay at home and be independent in-
stead of being as I formerly was, a common wage earner.

You explain every detail of strawberry growing so
plainly that anyone who never had seen a strawberry
Piane, but who has a handful of determination, could not

‘ail to succeed from the beginning. From your plants
I have picked as many as thirty big, fancy berries from
a single hill at one picking. I grow the plants exclu-
sively in hills and follow your instructions.

B. E. Heatty, Florida.

Why You Should Send Us Your
Order Early

ie order that you may realize how important it
is that you should send us your order early, we
give below extracts from a few of the many let-
ters which came to us during the past season from
customers whose orders reached us after plants
of their choice were sold. Thousands were dis-
appointed last season for the reason that they
were unable to get Kellogg Pedigree Plants, sim-
ply because they neglected to send their orders
early. Are you going to send in your order early
and get the plants of the varieties you should
have, or will you neglect this important matter
from day to day until plants are all sold, and then
be disappointed by having your money returned
instead of getting plants?

Refund for Superb plants received. Thanks. Sorry I
could not get them. I'll send you my order earlier next
year. N. N. Hrepert, Minnesota.

We have your express money order and are sorry you
could not send us the everbearing strawberry plants.

L. B. Hauer, Pennsylvania.

Plants and money order received yesterday. Thank
you. Sorry I could not have the everbearers.

Gro. F. HEALD, New Hampshire.

Iam in receipt of your letter enclosing money order
for which I thank you. I am disappointed in not receiv-
ing the everbearers, but will order earlier next year.
The plants I received are doing well.

Mrs. Epwin B. Ratcuirr, Indiana.

I wish to thank you for the money order for $6.00.
The courtesy is appreciated and I hope by booking my
order early next year, to avoid an experience disappoint-
ing to me and annoying to you.

Mrs. Cuas. R. VANDECARR, New York.

T have received a letter containing the draft, and was
very much disappointed as I had much rather had the
plants than the money. I hope you will have these va-
rieties next year, Mrs. G. B. BRICKERT, Montana.

Yours of the 6th with Money Order for $5.35, received,
and everything O. K. I trust we may be able to do busi-
ness another spring. M. E. Cuapin, Michigan.

Thanks for return of Money Order. We will try to
get our order in early enough in 1917 to be in time.

FRANK M. SLAGLE, Washington.

Standardize the Strawberry Pack

NE of the principal elements that make for

success in any line of work is the way in
which goods are packed, and in no other line is
this more necessary than in strawberry market-
ing. One minute of time spent in the proper
arrangement of the top layer will transform the
box into a thing of beauty and attractiveness

Page Fifty-five

Kellogg’s Premier Magic Gem

Dr. Burrill Kellogg’s Prize

KELLOGG’S PEDIGREE PLANTS AS THEY GROW AT OUR TWIN FALLS, IDAHO, FARM
UNNY SOUTHERN IDAHO with her deep, rich soil, bright sunshine, cool nights and abundance of water, in-

sures plants of the very highest quality.

These plants, with their extra-large crown and heavy root systems,

guarantee the grower perfectly developed plants, a large crop of fancy berries, and a big cash profit. Our big new
packing house at Twin Falls provides a cool place for counting and packing the plants, and the damp moss used
in packing keeps the plants cool and fresh while in transit. The bunches of plants shown above were photographed
October 23, and indicate the high quality of the plants we shall ship from Twin Falls next spring. The Kellogg way
of growing, digging, bunching, labeling and packing is practiced at Twin Falls the same as at Three Rivers, Mich.

that will add a generous percentage to the price.
The well-established fact that ‘‘the package sells
the goods’’ is particularly true in the case of the
strawberry.

Our own experience and observation in this re-
gard is emphasized by Prof. E. P. Sandsten of
the Colorado Agricultural College, who says on
this point:

“Farm and garden produce may be of the high-
est quality, but if the packing is carelessly done,
and in old and dirty retainers, the discriminating
buyer will not buy and the producer is forced to
accept a lower price. The practice of facing the
packages with produce of the highest quality and
then filling the remainder with inferior goods, is
plain dishonesty and does much to prevent both
the honest and dishonest producer from obtaining
the market value. The producer’s first aim should
be to establish a reputation for his products, and
when this is accomplished more than half of the
selling problem is solved. Each producer should
have his packages labeled with his personal label
or trade mark. This would indicate that the pro-
ducer is willing to stand behind his goods.’’

Simple honesty in dealing with the publicis one
of the most valuable assets any individual, firm
or corporation may possess, and the strawberry
grower who wins the confidence of his patrons by
invariably delivering the finest fruit and put up

in the most tempting fashion already has won the
assurance of permanent success in his work.

Photographs

WE should like to have you send us a clean
clear-cut photograph of your strawberry
field or patch, no matter how large or how small
the area. We should like also some statement
of your success with strawberry plants to accom-
pany photograph, and to have the view represent
our plants when growing. Our purpose is to
make a selection from the very best photographs
of our Thoroughbred strawberry plants as grown
by patrons for our 1918 book. Photographs
should be in our hands not later than July 15,
1917. R. M. KELLOGG Co.

WE received the strawberry plants in fine con-
dition. Planted them as soon as received and
they are doing fine. Am well pleased with them
and thank you for your kind attention.
JOSEPH FLAGLER, Wisconsin.

THE strawberry plants I bought of you in the

spring proved to be the wonder of the neighbor-
hood. People came from quite a distance to see
them and expressed great admiration for them.
Last summer they yielded a bountiful crop of
wonderful berries. J. O. Marruews, N. H.

Page Fifty-six

Brief Descriptions of Varieties We Carry But Which
Are Not Illustrated in This Edition

waned is the highest tribute we can pay to its general

Extra-Early Varieties

Early Ozark (B) Male
EXTRA-EARLY. Bisexual. This great early variety,
originated in the Ozark hills of Missouri, grows in popu-
larity from year to year. A cross of Excelsior and
Aroma, this variety combines the excellent character-
istics of both of these widely known varieties. It has
the earliness of Excelsior combined with the flavor and
generous size of Aroma—a very unusual and valuable
combination. Ozark is a bisexual very strong in pollen,
and in addition to its fine qualities as a yielder it is a
powerful pollenizer of pistillate varieties. Grown on both
Three Rivers and Twin Falls farms.

Longfellow (B) Male

EXTRA-EARLY. Bisexual. Longfellow is a Kellogg
origination and ever since we began selecting and fruit-
ing this variety in 1905 it has steadily grown in popular-
ity. In form the fruit is long and of perfect strawberry
type; in color it is dark red which extends from cir-
cumference to center. In flavor it is as rich as any va-
riety we have eyer tested and is very mild and sweet.
It is a profuse bloomer and every bloom is perfect, mak-
ing it an ideal pollenizer of pistillates of the early and
mid-season. Longfellow is growing rapidly in popular-
ity in Missouri and other South-western states. One
Missourian writes: ‘Longfellow is the best of all.”
Grown on both our Three Rivers and Twin Falls farms.

Early Varieties

Warren (B) Male

EARLY. Bisexual. Warren has during the last three
years won high place among the early varieties, and it
has become universally popular as a strong bisexual and
an especially heavy yielder of large and luscious, uni-
formly shaped berries. The plants are very vigorous
with strong, leathery foliage of very dark green. The
calyx is of light green which adds greatly to the beauty
and fine appearance of this variety. Warren won the
silver medal of the Massachusetts Horticultural Society
in 1912—a notable honor, because there is no other so-
ciety in the United States whose medals are more highly
prized. Grown only at our Three Rivers farm.

Jessie (B) Male

EARLY. Bisexual. Among growers who aim to pro-
duce fancy strawberries and find their soil well adapted
to its production, Jessie ranks among the leaders.
Under right conditions it is one of the most satisfactory
varieties produced by commercial growers. It is an ex-
tremely heavy yielder of highest quality fruit and
adds to these advantages that of being an excellent fer-
tilizer for early pistillates. Grown on our Three Rivers
and Twin Falls farms.

Heritage (B) Male

EARLY. Bisexual. One of the largest and finest ber-
ries ever grown which is steadily increasing in popular-
ity as its splendid qualities become known. In shape the
berry is conical and long, having an obtuse point. In
color it is a dark lustrous shade of crimson and is stud-
ded with brilliant yellow seeds—a combination of fine
flavor and beauty that renders it one of the most popular
of the early-season varieties. This is the fifth year we
have offered Heritage, and the demand for it grows
steadily. Grown only on our Three Rivers farm.

Crescent (P) Female

MEDIUM EARLY. Pistillate. For more than thirty
years we have offered this extraordinary pistillate to our
customers, and the fact that its popularity never has

excellence. In size the berries are medium and the
larger proportion of them are broad wedge-shape, taper-
ing to a dull point. In quality the fruit is excellent, the
flesh is close-grained and solid, the flavor is deliciously
tart and the berry exceedingly juicy. Crescent ranks
very high both as a shipper and canner and is a prime
favorite for table use. You always may count upon
large yields of fine fruit from this variety. Grown only
on our Three Rivers farm.

Billy Sunday (B) Male

EARLY. Bisexual. All that we said of this new origi-
nation in our 1916 book has been more than realized in
actual experience. The Billy Sunday is a prolific yielder
of high grade fruit, which is produced continuously from
early to late, beginning somewhat earlier than the War-
field and closing its season just before Sample ceases to
bear. The foliage is tall and large; fruiting stems are
long and hold the fruit well above the foliage until the
fruit weighs them down. In size, flavor and color it is
ideal, and there are few varieties that have a more de-
licious flavor than this extraordinary origination. All
growers should give this variety, which is native to
Ohio, a thorough test. Grown only at Three Rivers.

Bederwood (B) Male

EARLY. Bisexual. Nohigher tribute need be paid this
variety than to say that this is the twenty-eighth year
we have grown it, and that it steadily increases in popu-
larity in northern latitudes and in high altitudes. In
color the berry is a delicate crimson, having a glossy
surface, in which are embedded bright, yellow seeds. In
size the berries are medium, and in addition to their ex-
cellent flavor are famous for fine shipping and canning
qualities. It has a long blooming season and is a strong
fertilizer. Grown only on our Three Rivers farm.

Clyde (B) Male

EARLY TO LATE. Bisexual. After twenty-one years
of experience with this notable variety we can say that
it represents one of the highest types of strawberry ex-
cellence. Indeed, its universal popularity is shown by
the fact that it is very successful in all Northern states
and from Southern California to Northern British Co-
lumbia on the Pacific Coast. Some California growers
consider it the greatest variety known and therefore
grow only that variety. It is a strong pollenizer of
pistillate varieties. Grown both on Three Rivers and
Twin Falls farms.

Helen Davis (B) Male

EARLY. Bisexual. Introduced by us in 1911, Helen
Davis has become a leading favorite in almost every
section of the Eastern and Middle states and has now
attained large popularity in the Inter-Mountain states.
It is particularly adapted to the colder regions of the
Northwest and is a prime favorite in the irrigated
districts. It is a prolific yielder of beautiful fruit of
large size. It is famous for its ability to withstand
severe drouths. Grown both on Three Rivers and Twin
Falls farms.

Medium Varieties

Nick Ohmer (B) Male

MEDIUM TO LATE. Bisexual. For many years a
favorite throughout the Northern and Atlantic-Seaboard
states, Nick Ohmer has during the last three years won
almost universal popularity among the extensive straw-
berry growers of the Pacifie Coast. More than that, it
now ranks among the first selections in the Gulf regions
of the country. In a word, Nick Ohmer has become
practically a universal favorite. Especially noted for

Page Fifty-seven

its fine rich flavor, for its large, well-shaped berries and
rich crimson color of its fruit, it isn’t strange that this
variety becomes immediately popular once it becomes
known in a given locality. The foliage is quite as beau-
tiful as is the fruit. Grown on both our Three Rivers
and Twin Falls farms.

Bubach (P) Female

MEDIUM. Pistillate. This variety is a wonderful
yielder when mated with such varieties as Senator Dun-
lap, Parsons’ Beauty or Magic Gem, and overa very wide
range of territory it is one of the most popular varieties
known and has been for more than a quarter of a century.
Bubach is successful in practically all soils, and we can
recommend it without hesitation to all sections of the
country, but especially to the growers of the Southwest.
Grown only at our Three Rivers farm.

Haverland (P) Female

MEDIUM. Pistillate. This is the twenty-seventh year
we have grown this wonderful and popular variety and
every season adds to its popularity. Haverland yields a
round, large berry, bright crimson on the sun side, shad-
ing to a light red on the under side. It is full and round
at the stem end and gradually tapers to an obtuse point.
It is not only a delicious berry, but it is a most attractive
berry when placed in proper form upon the market.
Any of the mid-season bisexuals will perfectly mate with
Haverland, with the single exception of Glen Mary,
which is deficient in pollen. Grown at both Three Rivers
and Twin Falls.

Enhance (B) Male

MEDIUM TO LATE. Bisexual. This variety steadily
increases in popularity as the people come into acquain-
tance with its fine qualities. All along the Pacific Coast
it is very popular and in Southern California this variety
enjoys great pre-eminence among the most extensive
growers there. It is one of the varieties which may be
said to be universal in its habitat. Grown at both Three
Rivers and Twin Falls.

Clark’s Seedling (B) Male

MEDIUM. Bisexual. This variety is identical with the
“Hood River.” Its popularity is based primarily upon its
extraordinary shipping qualities. Hundreds of carloads
of this variety are shipped from the Pacific Coast to as
far east as Chicago and arrive there in excellent con-
dition. It is a heavy yielder of fruit and is a fine canner
as wellas shipper. The fruit is large, of perfect straw-
berry form for the most part, and where given ample
sunshine and air always wins high favor. The foliage is
medium large, dark-green with spreading habit. Grown
only on our Twin Falls farm.

\

Parsons’ Beauty (B) Male
MEDIUM. Bisexual. This great variety is especially
adapted to the higher altitudes and colder sections of the
United States and Canada. One Northern Michigan
grower has for many years grown this variety in carload
Tots and finds it ideal in every way. The berries of this
variety are bright red and are of mild and delicious flavor.
This is the thirteenth season we have offered this variety
to our customers. Grown on both our Three Rivers and
Twin Falls farms.

Klondike (B) Male

MEDIUM. Bisexual. Of Southern origin the Klondike
not only is very popular in the Southland, but for several
years it has been growing more and more popular in the
Northern states. This variety is famous for its great
yields of beautiful berries, rich blood-red in color, uni-
form in shape and having a flavor that is deliciously mild.
This is the thirteenth year we have carried this variety
jn our lists. Grown on both our Three Rivers and Twin
Falls farms.

Buster (P) Female

MEDIUM. Pistillate. This variety is of Canadian
origin, and throughout the Northern states is approving
itself as a variety of unusual value. Wherever it has

been grown in the Northern states and Canada it has won
the approval of everybody. The fruit is fine and the
crop yield isimmense. ‘his is the sixth year we have
offered this variety to our customers, and with each
succeeding year we set a larger acreage—a tribute to the
quality of this variety that all strawberry growers will
appreciate. Grown at our Three Rivers farm only.

Late Varieties

Brandywine (B) Male

LATE. Bisexual. Brandywine belongs to the list of
universal varieties that thrive under all sorts of con-
ditions of soil and climate. Added to this extraordinary
quality is its beautiful berry, in color deep blood red to
the center, the surface being imbedded with bright,
yellow seeds so prominent as to make a beautiful con-
trast in color. The fruit possesses a flavor peculiar to
itself and attracts and holds customers year after year.
The productiveness of this variety equals its attractive-
ness as to size and beauty, rendering it very popular
with commercial growers everywhere. Grown at both
Three Rivers and Twin Falls farms.

Fendall (P) Female

LATE. Pistillate. Fendall is a seedling of the popular
Wm. Belt, and during the last eight years has dis-
tinguished itself overa very large section of our country.
This variety won the distinction of producing 16,800
quarts of strawberries to a single acre—the record per-
formance for any variety ever known. When properly
mated with any of the midseason or late bisexuals, Fen-
dall will yield immense crops of fruit. Grown at Three
Rivers and Twin Falls farms.

Pride of Michigan (B) Male

VERY LATE. Bisexual. This variety was originated
on our farms in 1905. In many sections of the country
it is recognized as one of the greatest of the late va-
rieties and is famous for the large size of its berries and
the very fine quality of their flavor. The plant is very
large, the foliage very dense, and it is one of the hand-
somest plants when fruiting ever seen, as the berries lie
in windrows, making a most charming and attractive
scene. The fruit is firm, exceedingly large and smooth,
and the flavor of the fruit is delicious. Grown at both
our Three Rivers and Twin Falls farms.

Oregon Improved (B) Male
LATE. Bisexual. This variety is grown only at our
Twin Falls farm as it is a variety, as its name indicates,
particularly adapted to the Pacific Coast and Inter-Moun-
tain state conditions. One customer writes that itis the
greatest shipper he ever has seen and that the berries
stand up well when shipped a long distance, “even when
they are dead ripe.” This is a very important quality,
indeed, and it is developing a very large demand for this
extraordinary variety. All Inter-Mountain and Pacific
Coast customers should give this variety a thorough trial.

Magoon (B) Male

LATE. Bisexual. This variety is particularly adapted
to Pacific Coast and Inter-Mountain state conditions and
is grown by us only on our farm at Twin Falls, Idaho.
From the far western districts Magoon is shipped in car-
load lots to Chicago and other eastern markets after
nearly all other varieties have quit fruiting. Magoon
grows large berries of very rich flavor and bright red
from circumference to center. It is found to be es-
pecially valuable in Oregon, Washington and British
Columbia.

Dornan (B) Male

LATE. Bisexual. For fifteen years we have bred this
great variety, which is especially appreciated for its
sub-acid quality that renders it possible for the confirmed
dyspeptic to freely partake of its fruit with impunity.
In color the berries are dark-red on the upper side, shad-
ing to bright-red on the under side. The meat is for the
most part deep pink, becoming almost white at the cen-

Page Fifty-eight

ter. It grows generous crops, and never have we known
anyone who did not enjoy its rich and delicious flavor.
The berries are very large and belong distinctly in the
fancy class. Grown only on our Three Rivers farm.

Gandy (B) Male

LATE. Bisexual. Gandy was one of the varieties
which was adopted by R. M. Kellogg at the beginning
of his great work and was offered by him to the trade
in his first list. That we are still growing this splendid
variety from scions of the original stock is certainly a
tribute to its high value. Gandy has many special
qualities—it is one of the latest of all berries; it gives its
largest yields in heavy clay soil; it is one of the best
shippers ever originated—three points of excellence
which have made it a universal favorite. The early
bloom of Gandy being deficient in pollen we advise you
against using it as a fertilizer for pistillate varieties.
Grown only on our Three Rivers farm.

Marshall (B) Male

LATE. Bisexual. Marshall is one of the blood-red va-
rieties that always attracts the eye, and its delicious
qualities perfectly satisfy the taste.
of honor on our list for twenty-three years and never has
failed to give complete satisfaction to high-class trade.
Throughout New England this variety has won more
first prizes than any other single variety, and it also en-
joys wide popularity in the Middle and Western states,
and in California and Oregon it is grown very extensive-
ly. Grown on both our Three Rivers and Twin Falls
farms.

Americus (B) Male

EVERBEARING. Bisexual. After several years of
growing this variety we can without hesitation recom-
mend it to the Coast regions, both Atlantic and Pacific.
It already enjoys a very great popularity throughout the
New England states and in California, Oregon and
Washington. This also is true of many of the Mississippi
Valley states, as Illinois, Iowa and Indiana. It is a
heavy fruiter of fairly large berries of delicious flavor.
Grown at both Three Rivers and Twin Falls farms.

The Progressive in California

ONE of our California customers, Mr. Harry Spear,
writes us under date of August 7, 1916, concerning
his experience with that wonderful everbearing variety,
Progressive. Mr. Spear says:

“T feel it my duty to let you know how I like the Pro-
gressive strawberry that I purchased from you last
spring. I kept the blossoms and runners off till June,
and up to this date have picked more than seventy
quarts from the 100 plants, and they are now just a solid
mass of blossoms and berries. Inever saw anything like
it. And Iam doing something that I never before be-
lieved possible—I am gathering fruit from the runner
plants that were produced by the mother plants set this
spring! In one word, I cannot find language with which
to express my admiration for this wonderful everbear-
ing variety.”

That Mr. Spear’s experience is like that of thousands
of others our letter-files amply testify. That Progressive
is the great home berry and home-market berry of the
everbearing varieties there is no question, and experi-
ences like Mr. Spear’s only confirm what we have always
claimed for this variety.

Strawberry Plants Do Not Mix

WE frequently are asked if everbearing plants and
standard varieties may be set in the same plot of
ground. Let us say in answer to this inquiry that straw-
berry plants do not mix. In one word, you may set out
one hundred different varieties in one hundred square
feet and there will never be any mixing of the plants
themselves. The only mixing that will occur will be the
mixing of pollen in the seed which does not affect either
the fruit or the plant. . Therefore strawberry growers

It has held a place ,

may arrange their different varieties as they may wish
without any regard to the question of mixing of varieties.

IX a note received from J. W. Birch of Pennsylvania,
hesays: ‘Iam pleased with the Pearlstrawberries that
I bought of you. They are hard to beat for size,
quantity of yield, and quality of flavor. They are simply
immense. I note that your price was $5.00 per thousand
while the catalogs of other growers list them at from
$25.00 to $30.00 per thousand.” Pearl is one of the best
late bisexuals ever originated. :

J R. WALLACE of Michigan June 26, 1916 writes us
e as follows: ‘Wesent to you for strawberry plants in
the spring of 1915—Superb, Glen Mary, Wm. Belt, War-
field and Heritage, making five rows between fifty and
sixty feet long. The Superb had berries on them all
through the autumn and now (June 26, 1916) are a sight

to behold. The others are the finest we ever raised.”

Vv

Kellogg’s All-Metal One-Piece Dibble

To is our one-piece Dibble—no rivets to come loose
or handle to break off. It is made from the very best.
grade of steel, with polished blade and Japanned handle,
which is simply a curve in the same piece from which
the blade is made. It does not tire the hand and is in
every way superior to any other dibble ever put upon
the market. The price of this dibble is 35¢ for one or
$1.00 for three Dibbles. For setting strawberry plants
and vegetables it has no equal. Carried at both our
Three Rivers, Mich. and Twin Falls, Idaho, farms. Dib-
bles are now carried by parcel post at the following rates:
Zones land 2: 1 Dibble, .06; 2 Dibbles, .08; 8 Dibbles, .10;
Zone 3: 1 Dibble, .08; 2 Dibbles, .12; 3 Dibbles, .16;

Zone 4: 1 Dibble, .11; 2 Dibbles, .19; 3 Dibbles, .27;

Zone 5: 1 Dibble, .14; 2 Dibbles, .26; 3 Dibbles, .38;

Zone 6: 1 Dibble, .17; 2 Dibbles, .33; 8 Dibbles, .49.

Page Fifty-nine

cw

GREAT CROPS 9 STRAWBERRIES*™¢HOW TO GROW THEM o

Read Carefully Every Paragraph Appearing on These Pages

Before making up your order, so that you may know our
rules and terms, and thus avoid possible misunderstandings.

Our Terms

ASH should accompany each order. No res-
ervation of plants will be made unless the
order is accompanied by remittance. If the

amount of the order is $5.00 or over, you may
remit not less than one-third of the amount when
ordering. The balance due on your order should
be paid on or before April 15. Orders sent in
after March 15 should be accompanied by full
payment to insure prompt delivery.

No order will be accepted for less than $1.00,
as the cost of handling is too great when the
amount falls below that sum.

We send no plants to anybody, no matter what
his financial standing, until plants are paid for.
We do not ship plants to anybody C. 0. D. Do
not ask us to do so.

All orders are booked in the rotation in which
they are received. The earlier they come in the
more certain will be the patron of securing the
plants of his choice. Orders for early shipment
are best, too, for the reason that the plants are
in better form to transport and transplant early
in the season.

We would advise customers in northern lati-
tudes to have plants shipped early and heel them
in for a week or two, if necessary, rather than
have them shipped after the season becomes too
far advanced.

Unless a specific date is named for shipping,
plants will be forwarded at the proper time for set-
ting out in your locality as nearly as we can judge.

When sending an additional order, do not fail
to refer to your former order.

When asking to have any change made in an
order already booked ample time for making such
change on our records should be allowed, as during
our shipping season it sometimes requires several
days to have such change made.

Do not ask us to ship your order with that of
another party unless you advise us distinctly that
it is satisfactory to all concerned. The balance
due for both orders must be in our hands before
shipping time, otherwise the shipments would be
held up and possibly neither customer would be
able to secure the varieties desired.

It is our purpose to acknowledge all orders
promptly, but frequently letters are lost in the
mails. Should you have occasion to write us con-
cerning lost orders be sure to give the date on
which you mailed your order, amount and form
of remittance enclosed, name of party to whom
plants are to be shipped, and their destination.
With this information in hand it will enable us to
make a prompt investigation.

Reports for any shortages in plants should be
made promptly upon receipt of plants. Do not
wait until plants are set before counting them.
Your count should be made as soon as consign-
ment is delivered—keeping a strict account of the

number of each variety; also count the number of
boxes or packages received.

How to Remit

Att remittances should be made by postoffice
or express money order, or by bank draft or
registered letter. No other way by mail is safe,
and we shall not be responsible for any currency
or coin sent in aletter. The clearing house as-
sociations all the country over have adopted a
minimum rate of 10 cents for exchange on all
personal checks, and we shall be pleased to have
you comply with above request and thus save
this expense.

No order will be accepted that is accompanied
by a check dated in advance.

Be very sure to note that remittance is correct-
ly made out before mailing.

Our Guaranty
With our careful methods of labeling plants it
would seem quite impossible that a mistake
should occur in the matter of varieties, but we
guarantee our plants to be true to label with the
express understanding that, if a mistake occurs,
we are to be held responsible for no damages be-
yond the amount paidus for the plants. We can-
not, and will not be, in any way responsible for
the crop.
All orders accepted by R. M. Kellogg Co. are
subject to the crop yield of plants, which is be-
yond our control.

Dates for Shipping

OUR shipping season at Three Rivers opens be-
tween March 25 and April 1, depending upon
weather conditions, and closes May 25.

Our shipping season at Twin Falls begins some-
what earlier, usually from March 10 to 15, and
closes May 20.

We cannot urge too strongly the importance of
filing your order and having your plants come for-
ward at the earliest possible moment that your
weather and soil conditions permit. Ninety per
cent of all losses occur as a result of late planting.
All orders to be shipped from either Three Rivers
or Twin Falls should be sent to our Three Rivers
office. Wedo not make summer or fall shipments
from either of our farms.

Plants by Parcel Post

[IN order to save our customers the annoyance
and trouble of determining the amount of post-
age required for their order, we have decided to
make a flat rate on each hundred plants or frac-
tion thereof to the various zones as follows:

Zones 1 and 2, 5 cents per hundred plants;
Zone 8, 10 cents per hundred plants;
Zone 4, 15 cents per hundred plants;
Zone 5, 20 cents per hundred plants;
Zone 6, 25 cents per hundred plants;
Zone 7, 30 cents per hundred plants;
Zone 8, 36 cents per hundred plants.

We calculate the cost of postage on the basis of
three pounds for each hundred plants, but as the

Page Sixty

weight of the different varieties varies, the above
rate may not be the exact amount of postage paid
in all cases, but will represent a fair average.
Therefore we ask that all customers in the United
States when sending orders to be shipped by par-
cel post include in their remittance a sufficient
sum to pay for postage on same at the rates given
above. Your local postmaster will give you the
- zone in which you are located. Packages by par-
cel post for the United States may be insured for
3 cents if the value does not exceed $5.00, or for
5 cents if over that amount.

The rate on Canadian and foreign Parcel Post
shipments is uniformly 12 cents per pound or 86
cents per hundred plants.

Plants by Express

UNDER the present rates charged by express
companies for strawberry plants the cost for
transportation by this method is now very reason-
able. Heavy shipments always should go by ex-
press (under no circumstances should strawberry
plants, which are perishable, ever be shipped by
freight). In the case of small packages of plants
that are to be delivered beyond the fourth Parcel
Post zone, the cost for expressage will be found
to be much cheaper than Parcel Post rates.
In all cases where there is no express office
please give us the name of express office nearest
ou.
2 Remember also that it never is necessary to
prepay express charges, as the charges will be
the same whether they are prepaid or paid at the
point of delivery. As there is wide variation in
the weight of plants at different seasons and in
the case of different varieties, it always will be
best to pay express charges at point of delivery
except in cases where no agent is to be found and
the plants are therefore ‘‘put off at owner’srisk.’”’

Substitution

WHEN we come to ship your order, is it your

wish, should we be sold out of any varieties
that you have selected, that we substitute some
other varieties of equal merit in their place? In
making out your order be very explicit on this
point. Note that two lines are provided on the
order sheet for this purpose. If you give us per-
mission to choose substitute varieties, simply say
“‘Yes.’’ If you prefer to select substitutes, please
name them on these lines. If you positively say
“‘No,’’ we shall return your money for any va-
rieties we are unable tosupply. Incase you write
neither ‘‘Yes’? or ‘‘No,’’ we shall understand it is
your desire that we useour judgment inthe matter.

We Employ No Agents

COMPLAINTS come to us every year to this

effect: ‘‘The plants I bought of your agents
are worthless.’’ Tree peddlers secure copies of
this book and represent themselves as our agents,
and then deliver common stock, to the loss and
disgust of purchasers, You can get the genuine
Thoroughbred plants only by sending direct to us.
Should anyone represent himself as our agent,
offering to sell our plants, compel him to show
his credentials.

How To Set Plants

BEFORE setting the plants, the soil should be
pulverized and pressed firmly and made as
smooth on the surface as possible. It is unneces-

sary to make ridges where the rows of plants are
tobe set. The roots should be pruned before the
planta are set. This is best done before the

unches are opened by simply cutting off the tip
ends. Whether you use a spade or dibble, ‘make
the opening in the soil large enough so the roots
may bespread out and placed straight down with-
out doubling them up. Be sure that the crown
of the plant is well above the surface of the

round, and press the soil firmly against the roots.

n short, a strawberry plant should be set the
Same as any other plant. We have tried dibbles,
Bpaaesy and plant-setting machines, but we find
the dibble the most satisfactory. This, like all
other work connected with strawberry growing, is
very easily and quickly done. One man can easily
set from two to three thousand plants each day.

Beginners Succeed from
the Start

THE fact that you have had no experience in

growing strawberries should not prevent you
from growing them successfully. Some of the
biggest yields and profits that are reported to us
come from beginners, who, like yourself, had no
experience whatever. In order to convince you
that beginners who use Kellogg’s Pedigree Plants
and follow the Kellogg Way grow big crops and
make big. profits right from the start, we give
here extracts from two of many thousand similar
letters which come to us from our customers who
started with absolutely no experience:

In April, 1914, I bought 5,400 Kellogg Pedigree Plants
and planted them in a cloud of dust. One man followed
the planters watering the plants as they were set, and
that was about all the water the plants received for over
thirteen weeks and, although an amateur, by closely fol-
lowing the Kellogg Way, I didnot lose 100 plants. When
these plants began to fruit in 1915, I capped the market.
The first nine days, I sold the berries for $3.60 per crate,
and sold none for less than $3.00 per crate. The quality
of the berries this year was so extra fancy that one grocer
took my entire crop. JOHN T. O’BRIEN, Illinois.

i fists is the man who told you one year ago this spring

that he was afraid he could not grow strawberries on
account of being green at it. I don’t know whether you
have forgotten me or not, being only a small purchaser.
You are going to get your comings now.

Let me say in starting that you need not be afraid to
say things about your plants in your catalog. You have
not told one-half. In a few words, your plants are won-
derful beyond belief. You have made another friend
and satisfied customer. Words fail to explain all the
great things we have enjoyed from our patch. It has
been the wonder of the neighborhood. One of my neigh-
bors had asmall patch which he allowed to make runners,
and he told me that I would hurt my plants by keeping
off the runners, and growing in hills. The results this
summer, however, have shown him who was wrong.
From only 140 hills of Kellogg Pedigree Plants, grown
the Kellogg Way, I picked 175 quarts of the finest berries
ever grown in this section. All we had to do was to get
one quart in a home and the rest was easy enough. I can
see where there is a big profit in strawberries. Itis easy
to care for them and you get big money for your work.
Tam going to prune off all runners again this summer,
and next summer I expect to get 250 quarts of berries.

W. H. Orro, New York.

L M. KELLY of New Hampshire writes us as follows
* concerning a shipment we made him of Parson’s
Beauty, Senator Dunlap and Dornan plants: ‘The plants
I bought of you in the spring of 1915 are handsome, large
piepie, and fruit beyond expectation or imagination. My

ed of these varieties is the talk of my neighbors, who
say they never saw anything to compare with them,”

Page Sixty-one

Price List of Strawberry Plants for 1917

Read Carefully This Page and Pages 60-61 of This Book Before Making Out Your Order

N MAKING UP YOUR ORDER for plants, do not vary from the scale of prices as
given on this page. No customer is allowed to combine two or more varieties in order
to secure the rate of the combined number. For example, should you order 500 Sena-

tor Dunlap plants, the price would be $3.00; but if you order 250 Dunlap plants and 250
plants of Warfield the price of the 500 plants would be $3.70, as you will note that the price
of 250 Dunlap is $1.85 and the price of 250 Warfield also is $1.85.

Always follow the price list exactly as given. Because you order 500 plants or more
of a given variety and thus secure the 1000 rate on that variety, does not entitle you to
take the 1000 rate on a smaller number of any other varieties ordered. Thousand rates
are allowed only in cases where 500 or more plants each of a variety are ordered. On all
plants purchased above 500 of asingle variety the thousand rate is allowed. For instance,
600 plants of a $6.00 variety cost $3.60.

One hundred plants of a $6-per-thousana variety always cost 95 cents, no matter if you
order ten thousand plants of other varieties, and 100 plants of a $7-per-thousand variety
cost $1.20 —and so on throughout the price-list table. The price table is so arranged
that anyone can tell at a glance the price of the number of plants desired.

Allplants are sold in multiples of 25—-that is to say, we cannot sell 30 or 40 or 70
plants to a customer, because our plants are put up uniformly in bunches of 25 plants each.
The number ordered always should be for 25, 50, 75, 100 plants, and so on up to whatever
number you desire. Plants will be in bunches of 25 whether you order 100 or 100,000.

No order will be filled save in accordance with prices as quoted; therefore any changes
made from those prices can result only in unnecessary correspondence.

Table of Prices for Kellogg Plants, Showing Cost in Varying
Quantities from 25 up to 1000 Plants

FOR PRICES PER THOUSAND SEE OPPOSITE PAGE

Varieties of Plants Priced at

$6.00 per 1000

will be sold in lesser quantities | will be sold in lesser

at the following prices:

Price

.25 plants_$ .40
50 plants__ .60
75 plants._ .80
100 plants__ .95
125 plants__ 1.10
150 plants__ 1.25
175 plants__- 1.40
200 plants__ 1.55
225 plants__ 1.70
250 plants__ 1.85
275 plants__ 2.00
300 plants__2.15
325 plants__ 2.30
350 plants__ 2.40
375 plants__ 2.55
400 plants__ 2.65
425 plants__2.75
450 plants__ 2.85
475 plants__ 2.95
500 plants__ 3.00
1000 plants__ 6.00

Varieties of Plants Priced at

$7.00 per 1000

at the following prices:

Price

25 plants $ .50
50 plants_- .75
75 plants__ 1.00
100 plants__ 1.20
125 plants__ 1.40
150 plants__1.55
175 plants__ 1.75
200 plants__ 1.90
225 plants__ 2.10
250 plants__2.25
275 plants__ 2.45
300 plants__ 2.60
325 plants__ 2.75
350 plants__ 2.90
375 plants__ 3.05
400 plants__ 3.20
425 plants__ 3.30
450 plants_.3.35
475 plants__ 3.45
500 plants _._ 3.50

1000 plants__ 7.00

Varieties of Plants Priced at

$8.00 per 1000

at the following prices:

Price

25 plants_$ .60
50 plants__ 1.00
75 plants__1.25
100 plants__ 1.50
125 plants__ 1.65
150 plants__ 1.80
175 plants__ 1.95
200 plants__ 2.10
225 plants__ 2.30
250 plants__ 2.50
275 plants__ 2.65
300 plants__ 2.85
325 plants__ 3.00
350 plants__ 3.20
375 plants__ 3.35
400 plants__ 3.50
425 plants__ 3.65

450 plants__3.75 }

475 plants__ 3.90
500 plants__ 4.00

Page Sixty-two

Varieties of Plants Priced at

$10.00 per 1000

at the following prices:

Price

25 plants_§ -70
50 plants__ 1.05
75 plants__ 1.40
100 plants__ 1.70
125 plants__1.95
150 plants__2.20
175 plants__2.45
200 plants__ 2.70
225 plants__ 2.95
250 plants__ 3.20
275 plants__ 3.45
300 plants__ 3.70
325 plants__ 3.90
350 plants__ 4.10
375 plants__ 4.30
400 plants__ 4.50
425 plants__ 4.65
450 plants__4.75
475 plants__ 4.90
500 plants...5.00

1000 plants__ 8.00 |1000 plants_10.00

Varieties of Plants Priced at

$15.00 per 1000

quantities | will be sold in lesser quantities willbe sold in lesser quantities | will be sold in lesser quantities

at the following prices:

Price

25 plants_$1.00
50 plants__1.55
75 plants__ 2.00
100 plants__ 2.50
125 plants__ 2.85
150 plants__3.25
175 plants__ 3.60
200 plants__ 4.00
225 plants__4.35
250 plants__ 4.75
275 plants__5.10
300 plants__ 5.50
325 plants__5.80
350 plants__6.10
375 plants__ 6.40
400 plants__6.70
425 plants._6.90
450 plants__ 7.10
475 plants__ 7.30
500 plants__ 7.50

1000 plants_15.00

1917 Price List of Varieties of Strawberry Plants Grown by
R. M. Kellogg Company at Three Rivers, Michigan

EXTRA EARLY

Per 1000
Kellogg’s Premier (B) -----_______- $10.00
iinliva @Ozamlca (Bi) 2 Soe deeeenee arate 7.00
Thongiiellow\(B) ee ee 6.00

EARLY
dD Ypaad Engin (2) eee. Seo Sao aet, Te 8.00
Warren) (18) eno st ai eieen a re he 7.00
BillyaSundeye((b) pas sea a eee 7.00
Meritage: (IS) eh ee ae Re ee 7.00
BEC ETayy COMM ((15}) neon aoe eee 6.00
Clydey(B) Steer ee ee, 7.00
Crescent MP) is Gee eee tas 6.00
Warfieldi((P) Ja ose 2 i eee ed 6.00
ielensDayvisn (Breet, ee 6.00
aJessics (13) he tie ale eke ae ee ee 7.00
MEDIUM

MMggcenGenva (3) =e an ote ek ae 8.00
GGlenjMany, (CB) blesses ee fee bres 7.00
Voie Belts(B ress in eek ee ene 7.00
Parsons: Beauty: (B= = sa= ae ee 6.00
Kilondiker (Bi) ese =m ee seen beure 6.00
Nick Ohmern (i) sets Se eee eee 6.00
Busters (Pyare oye = 5 eT STG)
Senator Dunlap (B) ________________ 6.00
(Bubbach ((P) tees eee Selina cee 7.00

MEDIUM—Continued

Per 1000
Haverlandi(P) 2: Joe Bae $6.00
Enhances (B)P sap Se ei ee 6.00

LATE
Kellogg's Pinizen( 2) noe ee 8.00
Hendalln() ek ties. ay nee re eee 6.00
Aromal(B) seer ok eee 6.00
Pride of Michigan (B) ______________ 7.00
Brandywine y() pes senor = ee ee 6.00
Gandyi(B))) eee ea a ey ae nce teas 6.00
Wommienny (Us) pare a2 on cg ays wD 7.00
WEN lt (08) ae Reel iS Oa 7.00
Sail a (B) ease te rr cape tae ed ieee ae 6.00
Chesapeake: (iB) oe) see ee 7.00
Joe. Johnsong (By aos eee ae 7.00
Pearl (BR) ysl asa star ee Coke 8.00
Kelloggs Big late (Pe) 2255s sale 15.00
EVERBEARERS

Stipenbi(B)h ee a = oa ahi 15.00
Progressive (B) __-__-__-_________ 15.00
Reerless (Bien co ts wee ee pater 15.00
Hoxwardi:(B)isses2 ate) seen ae 15.00
Onwarde (BR) sss eee eee 15.00
Advanceu(iB)is ic 2 i ae so 15.00
Americus (i ste = oer enorme 15.00

Price List of Varieties of Strawberry Plants Grown by
R. M. Kellogg Company at Twin Falls, Idaho

EXTRA EARLY

Per 1000
Kellogg’s Premier (B) ______.____._ $10.00
Harlys Ozarks (B) ene use see eee 7.00
Wuongtellow (B))=seeo me eons 6.00

: EARLY
Dir Burrill (B) aes A I ieee 8.00
Clyden('B) te Set cra th ined Noe cote 7.00
Warheldi(P) yee. fey SE Pore 6.00
Helen Wawiss (iB) ieee alee eri eae 6.00
Jessie: (Bi) wepimek ese mye. Youle . 7.00
MEDIUM

Magic: Garni) =i ese ee een 8.00
Klomdilceni(B))iaiee« Ste a eee 6.00
Glen Many: (B)ine.5 set eect ee nee 7.00
WinnBelie(B) eve wee oe ae en 7.00
IPAYSONS@REALtys (8) see eee ween 6.00
Jocundat(B)eie sce te oo spy eee 6.00
Senator Wumlapn(h)) so. eee os ee ee 6.00
Venome (BB) iuesseatet corneas tae et aN 6.00
iswenlands((P) tees: see ee ee 6.00

MEDIUM —Continued

Per 1000
Clark’s;Seedling(B) ee. --- ae $6.00
NickiOhmern(B)pseee sol, Sues eee 6.00
Hinhance (bp) eee ee ts or eee 6.00

LATE
Kelloggs Pmeeu(P)) 2:2. as eee 8.00
Magoong (Bien ee eee 6.00
‘Avotna (IB) tate sae eee een 6.00
Fondslit(P)= =. 5 = et ero ene eae 6.00
Pride of Michigan (B) --____________ 7.00
Brandywine. (Bee seer seen eee 6.00
Oregon Improved (B) -_____________ 6.00
Marshalll"(ip).2o teres ee nero ite 7.00
Chesapeake: (B)-23 2. 20> 7.00
Goodell CB) ye ieee se re 6.00
Pear li{(Ws) acaba oe eee ge 8.00
Pataponia<(8) eet eee a ke 6.00
EVERBEARERS

Amen cuss (isi) gases tess aoe. 15.00
AS of oteved of 4 (123) ape JS Pa ea 15.00
Progressives (Bye 2 eee ee 15.00

Page Sixty-three

Kelloge’s Big Late

(See Photo-engraving of Big Late Berries on opposite page)

500 00 is the price we paid the originator for the privilege of introducing this wonderfully
© productive late variety, and when you see Kellogg’s Big Late in fruit, you will agree
with us that even at this price, we paid no more than it is actually worth. We named it
Kellogs’s Big Late because it produces the biggest and latest berries of any standard variety, and
because it produces them in such great quantities. It is truly the queen of quality and quantity.

We never connect our name with a new variety until we are reasonably certain that it is in
every way superior to other varieties of its season. When we saw this variety fruiting where it was
originated, we can assure you that we did not hesitate to pay the originator $500.00, which was the
price he fixed for the exclusive right to introduce this new origination. This variety has been thor-
oughly tested for three years and each year it has outyielded all of the old standard late varieties.
During this time it has been tested side by side with Chesapeake and not only has proved later but
three times as productive as Chesapeake. And when it comes to quality and flavor, its berries are
in every way superior to the berries of any other variety with which we are acquainted. The more
Kellogg’s Big Late berries you eat, the more you want, and each berry tastes better than the last.
The originator says that the berries are so firm that they carry to remotely distant points and arrive
in prime condition. Some of these berries were placed in a restaurant window at Brazil, Indiana on
Friday and remained there until the following Tuesday, but still were in practically the same perfect
condition as when picked.

Kellogg’s Big Late is a strong, vigorous-growing pistillate with large healthy leaves, and it roots
very deeply. Its berries are produced in clusters on long fruiting stalks. The color of the berries is
a deep scarlet, seeds are bright yellow, calyx bright green, and fruit stems are large, making a com-
bination which attracts the attention of the buyer, no matter how many other berries are offered in
competition. The flavor is mild and sweet and leaves a lasting desire for more.

Mr. W. E. Carpenter, the Brazil, Indiana, banker, who has the unusual distinction of being the
Superintendent of the largest and most famous Sunday School in the ‘world, is a neighbor to the
originator of our Big Late variety. Mr. Carpenter’s Sunday School has a membership of more than
4000, and people come from great distances to attend its sessions. Mr. Carpenter is a great ad- ~
mirer of Big Late and was very glad to pay the originator very high prices for the wonderful berries
that variety produced in 1916, and continued to order Big Late berries by the crate until the close
of the season.

We have no desire to overestimate the value of any variety and do not purpose to make any
statements which the variety will not justify, and in fact verify, when it fruits on the grounds of our
customers, and we are confident that Kellogg’s Big Late is well worthy of a higher endorsement
than can be given in words. Our photographer succeeded in getting a beautiful photograph of the
berries of this variety, which we show on the last inside cover page of this book. This picture shows
their size and shape very accurately, but of course, does not show their beautiful color, nor does it
give you any idea of their delicious flavor.

We want every customer to try Kellogg’s Big Late and thereby give it an opportunity to prove
that it is all we claim forit and that it possesses many valuable qualities not mentioned here. Plants
of Kellogg’s Big Late variety can be obtained only from the R. M. Kellogg Company, and in view of
the fact that the originator could furnish us with only a comparatively small number of plants, our
crop of plants of this variety is very light, and in order to save yourself from disappointment, it will
be necessary for your orderto reach us as early as possible. The price of these plants is certainly
extremely low considering the many wonderful qualities of this variety. While we could dispose of
our entire crop of plants of this variety at a much higher price, we prefer to make the price just as
low as we possibly can, thereby making it possible for each customer to have an opportunity to learn
from an actual test that Kellogg’s Big Late is the biggest and latest as well as the queen of quality
and quantity.

Note—We are not yet growing Kellogg’s Big Late at our Idaho farm, but will
supply Western customers with plants of this variety from our Michigan farm.

PRICES FOR KELLOGG’S BIG LATE—25 plants, $1.00; 50 plants, $1.55; 100 plants, $2.50;
200 plants, $4.00; 300 plants, $5.50; 400 plants, $6.70; 500 plants, $7.50; 1,000 plants,
$15.00. For complete prices see Page 62.

Page Sixty-four

Kellogg's Big Late Plants Free For Testing

TN order that we may learn how Kellogg’s Big Late will produce in
all soils and under all climatic conditions, we have decided to fur-
nish our customers with plants of this variety free for testing. How-

ever, owing to the large sum which we were compelled to pay for this
variety, and on account of the expense of producing the plants, we can-
not afford to furnish plants of Kellogg’s Big Late free for testing to any-
one except those who purchase plants of other varieties and who will
agree to give Kellogg’s Big Late a fair test.

If your order amounts to $2.50 or more, we will include with your
regular order 25 plants of Kellogg’s Big Late absolutely FREE. The
value of these 25 plants is $1.00, therefore you will appreciate that this
is a very profitable and unusual offer. Under no conditions will we fur-
nish more than 25 plants free for testing to any one customer. Should
you wish more than 25 plants of Kellogg’s Big Late, we will be glad to
supply you at the regular prices quoted in the last pages of our book.
We have only a limited stock of Kellogg’s Big Late plants and custom-
ers desiring to take advantage of this free test offer should send us their
order at the very earliest date possible. Please bear in mind that we
are not giving these plants as a premium, but simply in order to get this
variety introduced into all sections of the United States and Canada, and
tested by as many different growers and under as many different con-
ditions as possible. All we ask is that you give this variety a fair and
honest trial, and we would greatly appreciate a report from you after
the plants have fruited.

Strawberry Profits

UR customers in every nook and corner of the United States and
Canada, have proved, as a result of their own experience, that
strawberries give them a bigger profit per square rod and quicker

returns than any other crop. Practically every day throughout the year,
we receive reports of big yields and big profits. Those who never have
grown strawberries the Kellogg Way cannot realize the profits that can
be made froma small piece of ground set to strawberry plants. __

_ _E. A. Jeanson of Wisconsin says that he set a small city lot to Kellogg
Pedigree Plants and grew them the Kellogg Way. Mr. Jeanson, being
a traveling man, was unable to care for the plants himself, which made
it necessary for him to hire this work done. The man employed to do
this work also cared for his vegetable garden and lawn, devoting only a
portion of his time to the strawberries. When the first crop was harvest-
ed, the proceeds from the strawberries alone paid all the hired man’s
wages, also taxes on the lot and interest on the full amount invested in
the lot, and left him a net cash profit of $60.00 to put in the bank. Be-
sides this profit, Mr. Jeanson’s family was fully supplied with delicious
strawberries which saved him at least $25.00, and in addition to this,
the proceeds from the strawberries also paid for the expense of growin
his vegetable garden, which meant another saving of not less than $25.
The strawberries also paid for mowing the lawn and other expenses of
caring for the home grounds. This little city lot set to strawberries gave
Mr. Jeanson a bigger income than he could have realized from it in any
other manner.

Kellogg Pedigree Plants and Kellogg Free Service make it possible
for you to do fully as well.

SEE OTHER SIDE FOR ORDER BLANK

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_R.M. KELLOGG Co.

Breeders of Thoroughbred Pedigree Strawberry Plants

THREE RIVERS,
MICH.

KELLOGG'S BIG LATE

THE BIGGEST AND LATEST— -
THE QUEEN ¢ QUALITY AND QUANTITY