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JUSTNESS SCREEN

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\mUM BUYER'S GUIDE ISSUE OF QUALIFIED FIL/U PRDDUrERS
IMUMRER DIME • VOLUME 14 • 1955 • DIME DOLLAR

Atlas FACILITIES for businessisponsored film production are complete, under
one roof, and up-to-the-minute -fith the latest advancements in practical filmic
equipment.

These comprehensive production facilities reflect another important aspect
of Atlas Filmaturity gained ytiuring forty consecutive years of specialized pro-
duction of films that advertise, sell, train and educate.

In addition to being tlie oldest producer of business films in America, Atlas
is also among the most raodern and complete in facilities and equipment.

We invite you to loAk in on us and judge for youise\i/&J_^i\.

CONSULTATION WITHOUT OBLIGATION

ATLAS FILM CORPORATION

Producers of Quality Motion Piclurei, Sound SlideHlm%, Theatrical Shorts, TV Commercials

ESTABLISHED 1913

lin SOUTH BOULEVARD • OAK PARK, ILLINOIS • CHICAGO PHONE: AUSTIN 7-8620

* the wealth of mature filn

skill and judgemenl achieved only through many years of actual production expe

54 52555

Formula

for Maintaining Top -Flight
Employee Relations

A GREAT NEW ENGLAND manufacturing company has never lost
an hour due to a strike. In more than three quarters of a cen-
tury! Sales for 1952 will probably top $125,000,000. Growth in
sales AND earnings are impressive.

We asked the president of this company how he accounted for so
fine a record. Here in essence is his explanation . . .

"Our company has made progress because of teamivork
all along the line and our constant effort to keep all mem-
bers oj our organization thoroughly informed of our
plans, and to give them an opportunity to participate in
making and carrying out those plans."

We agree that teamwork IS the key . . . and full information IS
essential to effective participation. And while we can claim no
credit in this instance, we know of no better way to keep all mem-
bers of an organization thoroughly informed as to policies, activ-
ities and plans than through the medium of motion pictures.

We make motion pictures that do precisely that; and thcv help tre-
mendously to build morale. We will gladly outline a practical way
to embark on a motion picture program, all without the slightest
obligation. Write or telephone today.

CARAVEL

730 FIFTH AVENUE

FILMS, INC

NEW YORK 'TEL. CIRCLE 7-6110

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H I S I N E S S SCREEN MAGAZINE

PRIIIlllCTIfl^ REVIEW

THE II II \ Mr S (i U I I) F V 0 W I 'I o :J

Issue I • \ oliime 14

P R E V I E \^ OF CONTENTS

Trends in the News of Business Films 16

Business Adapts Stereo Stills by Ray Vicker 18

Television in the News 36

Business Film Production Survey; Statistical Summary 52

Production Review: The Film in 1952 53

Among the Outstanding Films of 1952 54

Winners of Awards and Film Festival Honors 55

New Business Tool: The TelePrompTer 112

Progress in Medical Films by Ralph Creer 106

Canadian Film Production During 1952: A Review 113

Film GM Motorama in Record Time 114

Third Annual Production Review Section

An Alphabetical Index to Business Film Producers 56

Geographical Index to Business Film Producers 57

Listings of 170 L. S. and Canadian Film Producers 58

Business Screen Editorial Departments

In the Picture Parade 96

Commercial Newsreel: News About Pictures 100

People Who Make Pictures: Personality Notes 102

Case Histories of New- Films 108

(also see Pages 110, 120, 121, 122, 124)

New Products: News of Audio Visual Equipment 125

Plus: The National Directory of Visual Education Dealers

Office of Publication: 7064 Sheridan Road, Chicago 26

O. H. Coelln. Jr.. Editor Everett Davis. Art Director

Kenneth Duncan. I'roduclion .Mynia Perkins. Circulation
Jane Ware. Editorial Secretary

Eastern Editorial Bureau Western Editorial Bureau

fiobert Seymour. Jr.. Eastern Manager Edmund Kerr, Western Manager

489 Fifth Avenue. New York Citv ^^038 Beverlv Boulevard, Los Angeles 4

Kherside 90215 or .MLrray Hill 2-2492 Telephone: DUnkirk 8-0613

iuc One, Volume Fourteen of Business Screen ^laRazinc. published February 15, 1953. Issued S time annually at six-week
trials at 7064 Sheridan Road. ChicaKo 26. Illinois by Business Screen Magazines. Inc. Phone BRiargate 4-82.t4. O. H. Coelln.
, Editor and Publisher. In New York: Robert Seymour, Jr., 489 Fifth .Avenue. Telephone Riverside 9-0215 or MUrray Hill
1492. In Los Angeles: Edmund Kerr. Telephone DUnkirk S-06U. Subscriptions SJ.OO a year; $5.00 two years (domestic):
S4.00 and $7.00 foreign. Entered as second class matter May 2. 1946. at the post ofiice at Chicago. Illinois, under Act of

1879. Entit
advertising a

s. In

Trade-mark registered V. S. Patent Office

BUSINESS SCREEN MAGAZINE

==CHICAGO

1345 Argyle Street

NEW YORK

385 Madison Ave.

^E ARE LIVING in the age of opportunities unlimited.
Charles F. Kettering told members of the National Society of
Professional Engineers,* but he qualified the statement by
adding:

Provided we recognize that the age of opportunity unlim-
ited is made up of fingers that know how to do things
and minds that know how to think things.

In a world of growth and change, there are always new skills
and new thought patterns.

If men and women are to grow with the times, they must learn
how to act and how to think.

No better teaching method has been devised to train both
fingers and minds than that provided by films, and particu-
larly films that are written and produced by Wilding.

^DETROIT

1000 Dime Bldg.

CLEVELAND

1010 Euclid Bldg.

^HOLLYWOOD

5981 Venice Blvd.

ST. LOUIS

4378 Lindell Blvd.

CINCINNATI

Enquirer Bldg.

•Reprinted by pen

1 En gin

PITTSBURGH

Law & Finance Bldg.
*Studio Facilities

MirWEi^EfiSJSSSPIFT*!;

WILDING

PICTURE PRODUCTIONS. INC.

MOTION PICTURES . SLIDEFILMS . TELEVISION FILMS

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^1^£%>^ sell

.pro(h(cts — ideas

We can tell before releasing the film how well we are selling.
We would like to tell you about our unique, proven method of pre-
testing films, and would like to show you some of our productions.

WRITE TO AUDIENCE TESTED PRODUCTIONS. 2330 west third street

LOS ANGELES 5, CALIFORNIA, TO THF ATTENTION OF MR B D CIRLIN

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MIDWEST PRODUCERS MEET

MIDWE
Sout

IDWESTERN, Eastern, and
lern film producers will
lie represented in Chicago on Tues-
day, Fchruary 24 as the American
Association of Fibn Producers
which they have formed goes into
its final organization phases. Such
well-known concerns as Atlas Bee-
land-King, DeFrenes, The Jam Han-
dy Organization. Reid Ray Film
Industries, Sarra. Vogue-Wright,
and Wilding Picture Productions.
Inc. are taking part in these im-
portant deliberations. The publisher
of Business Screen has served as
arbiter and temporary chairman
during preliminary phases of or-
ganization, representing the inter-
ests of clients as well as those of
established, reputable companies
who serve them.

Taking a leaf from the coopera-
tive effort of the Films Committee
of the Association of National Ad-
vertisers and producing companies
whom Business Screen helped
work out the "Check-List of Client
and Producer Responsibilities in
Production" several years ago, we
have proposed the rough framework
of a long-needed "Code of Fair
Practices in Business Fibn Produc-
tion." It is hoped that such forward
looking efforts will continue and
that eventual affiliation of similar
regional producer groups will bring
about a truly national federation of
these concerns.

Both clients and producers will
benefit from research, promotion,
and unification of basic standards
of mutual concern.

Veterans With Quarter-century service records receive honors from
Jamison Handy, president of The Jam Handy Organization, (extreme left)
Others (I to r) are Waller Wilhelm, motion picture librarian: Hal F.
Connelly. Chicago non-theatrical supervisor: Frank .4. Gauntt, account

executive: and William G. Luther, vice-president in charge of automotive.

Jamii-on Ham)Y (tejll makes service
Guard to William G. Luther, auto-
motive vice-president,

5 Jam Handy Staff Members
Get 25-Year Service Awards

♦ In recognition of 25 years of
service, five members of The Jam
Handy Organization received
awards at a special anniversary pro-
gram held at the Detroit studio on
Monday, January 26.

Jamison Handy, president, pre-
sented engraved watches to WlLUAM
G. Luther, vice-president in charge
of automotive: Avery W. Kinney',
organization secretary: Frank A.
Gauntt, account executive: Hal F.
Connelly', non-theatrical supervisor
of the companys Chicago distribu-
tion: and Walter Wilhelm, mo-
tion picture librarian. The cere-
mony honoring these 25-year asso-
ciates also included the surprise un-
veiling and presentation of portraits
of each of the five done by artist
John Gelsavage of the art depart-
ment.

Speaking before the assembled
staff, Mr. Handy reviewed the prog-
ress of The Jam Handy Organiza-
tion for the past year. A preview
of Priceless Heritage, a patriotic
freedom - of - choice motion picture
(continued on pace 8)

BUSINESS SCREEN MAG.\ZINE

SMfA W. C. McKERN, DIRECTOR

THERE'S nothint; like the Stereo-RrALisT Camera for
perfect realism anJ full, natural color. Artists and
modelers for the Milwaukee Public Museum are noted
for the authenticity of their displays. They've found that
Rhalist slides are ideal as a reference in model work
because Realist pictures exactly duplicate the original
scene as seen by the human eye.

Applications of the Realist are virtually unlimited.
Salesmen have proved it to be "the world's finest visual
selling tool. " Not only does it dramatically portray prod-
ucts and services as they really are, but also commands at-
tention. Realist sales kits are light and easy to handle, too.

The Realist is also a vital tool in engineering and
research, as a visible, permanent record of concrete fact.
It's the ideal personal camera as well.

If you haven't seen Realist pictures, ask your camera
dealer or commercial photographer to show you some.
Or, for further information, write David White Com-
pany. 319 W. Court Street, Milwaukee 12, Wisconsin.

Realist

STEREO

T//E C.ntF.R I Til IT SI:ES Tilt: SniE 4S YOV

^^tl

_.. _ ___ _ _. _ _. ^odmcts

of life David White Company. Miluaukte i2. tTistonsim,

REALIST
PERMAMOUNTS

Permanent protection for stereo slides. Specially Je$ij:ned for
proper projection and viewing; 3 window sizes and spacing pre-
adjust slides and eliminate need for projector adjustmems. Sturdy
plastic-glass combination is resistant to breakage. Easy to asicmblc.

19 5 3 P R O D r C: T M) \ R K \ I K \l

use STEREO!

. . . better for
presenting &
selling your
products. • •

BRUMBERGER

STEREO EQUIPMENT

. . . better for viewing^
protecting & carrying your
valuable transparencies

use

* ---. J

STEREO
VIEWER

Brilliont three dimensional pictures at your fingertips. Optic-
ally ground and polished lenses, pin-point focusing . . .
battery operoted with push-button switch. Lightweight, hard-
impact Polystyrene (practically unbreakable). Takes all stand-
ard 1^" X 4" stereo mounts.
#1265 Viewer (less batteries) .List $9.95

STEREO
FILES

Completely portable all-steel file, holds 50 metal or glass
binders (or 125 cardboard mounts), in groups. Has scratch-
proof compartment that holds your Stereo Viewer. A hand-
some, complete unit-in-one . . . designed especially for the
salesman who needs a compact, lightweight sales kit.

#im File list $3.95

Also, other convenient sizes.

STEREO
BINDERS

The only all-steel binders with glass, that automatically center
and align your transparencies. No kits, jigs, tope or masks
required. Accurate prongs hold film correct for viewing in
standard projectors or hand viewers. Simple snap assembly.
#1166 Box of 24 sets List $4.50

Pol. Perd.

SIGHT AND SOUND

(continued from face 6)
produced for Superior Coach for
general eirculation by Jam Handy,
concluded the program.

Dedicated to the improveiiient
of communication of ideas for busi-
ness and industry through motion
pictures and all other visual aids.
The Jam Handy Organization was
founded by Mr. Handy in 1912 and
incorporated in 1918.

Motion Picture Industry Council
Notes Film Activity of Leftists

* It was reported, last month, that
the .Mine. Mill and Smelter Workers
Union, expelled from the C.I.O. in
1950 as being "Communist domin-
ated." is cooperating with a group
of film people connected with the
"unfriendly Hollywood nine" in
making a motion picture presum-
ably for showing to labor groups
and the general public throughout
the country.

Those reported to be making the
film, at Silver City, N. M., which
has come to the attention of the Mo-
tion Picture Industry Council, are:
Herbert Biberman, who served a
six-month jail sentence for refusing
to answer questions before the
House Un-American Activities Com-
mittee, his wife. Gale Sondergaard
and writers Paul Jarrico and Paul
R. Perlin.

Graeme Fraser New Vice-PresicJent
and Director at Crawley Films, Ltd.

♦ Graeme Fkaser. assistant gen-
eral manager of Crawley Films
Limited of Ottawa. Toronto and
Montreal, has just been elected vice-
president and a director, it was an-
nounced by president F. R. Craw-
ley.

Mr. Fraser enlisted in the arm\
as a private and retired in 1946
with the rank of Major and joined
Crawley's in charge of sales and ad-
vertising. He IS president of the
800-member Ottawa Film Societ\.

c iiairjiian of the National Commit-
tee on Public Relations of St. John
Ambulance, member of the Advis-
ory Committee on Public Relations
of the Canadian International Trade
Fair. meml>er of the Public Rela-
tions Committee of Dominion Boy
Scouts Association, a director of
the Canadian Film Institute and a
Rotarian.

A past president of the Advertis-
ing and Sales Club of Ottawa,
Mr. Fraser has just completed a 3-
year term as Vice-President of the
Federation of Canadian Advertising
and .Sales Clubs.

Large Volume of Business Reported
by Princeton Film Center Executive

♦ The Princeton Film Center,
Inc. of Princeton. N. J. and New-
York, is currently enjoying its larg-
est volume of business in history,
according to Jack Barless, execu-
tive vice president.

In addition to substantial work
for the Navy and Air Force. The
Film Center is engaged in the pro-
duction of a series of television sub-
jects for The Ford Foundation's
Omnibus series over CBS, a televi-
sion series for Coleman Publishing
Company, motion pictures for such
organizations as American .\irlines,
.American Kennel Club. Wool Bu-
reau. Inc., Glenn L. Martin Com-
pany. McDonnell Aircraft Corpora-
tion. Yale & Towne Mfg. Company.
New York Wire Cloth Company,
Port of New York Authority. Na-
tional Conference of Christians and
Jews and others.

Television commercial accounts
include Blue Cross of Philadelphia,
Coleman Publishing Co.. Stanley
Works, Haffenreffer Brewing Com-
panv and Black & Decker Company.

Former Admiral Corp. Film Head
Joins Kling Studios as Executive

♦ Edwin J. Sherwood has joined
Kling Studios as coordinator of
television production and sales.
Robert Eirinberg. Kling president,
has announced. Vice president Fred
A. \lLES will continue to be in
overall charge of all television and
motion picture activities. F.irinberg
said.

As television pri)motion manager
for the Admiral Corporation during
the past five years. Sherwood was
associated w ith the first commercial
sponsorship on a television network
of a musical variety show (Ad-
miral Broadway Revue), mystery
drama I Lights Out), quiz I Break
the Bank) and college football (No-
ire Dame). During the Admiral
television coverage of the recent
political conventions and election
night returns. Sherwood originated
the policy of ad lib commercials.

BUSINESS SCREEN M A C A Z I N E

YOUR STORY IN DEPTH— Now, after six years of research
and development, Raphael G. Wolff Studios is able to offer
its perfected Three-Dimensional, Full-("olor Motion Picture
technique to American Industry. Here is a thrilling new
experience, a new de[)th, a startling life-like presentation llial

^^^LMjii/lfjs^

offers a vast new medium for your message. It is now possible to
present products as they actually appear ... to tell your story or
sell your idea with convincing realism never before achieved.
These facilities are available for the production of a limited
number of commercial Iv sponsored films. Inciuiries are invited.

STUDIOS, HOllTWOOD 38 • NEW YORK CHICAGO DETROIT

Raphael C. tt.ilf Sludioi ThrecOimensional Camera Dei

c*ri

FILM LABORATORIES

HILLSIDE 7471
1161 NORTH HIGHLAND AVE.
HOLLYWOOD 38, CALIFORNIA

Camera Eye

OF TALENT, & THREE-DIMENSION

]t/f EMBERS of tlie Screen Actors
(juild have apparently won a
laltle as iheir three-month old strike
against producers and sponsors of
television commercials ends March
2. But the high cost of talent based
on payment for re-use of these films
may yet lose the economic war for
most members of the talent unions
affected. There will be fewer people
in scenes, certainly more originality
in ideas that economize on talent
but still maintain the filmed com-
merciaPs inestiminable value for
ease of distribution as well as re-
petitive quality and accuracy of the
sponsor's original message on one
station or one hundred.

Three Dimension Vogue Revives
Knoit-How of Business Producers

♦ Cinerama's amazing box - office
popularity has every major studio
in Hollywood feverishly working on
three-dimensional films and on films
embodying the stereo illusion as
does Cinerama itself. One result has
been a sharp rise in Polaroid stock
(they supply the viewing glasses
used in such processes as Natural
Vision, etc.)

Ray Wolff, afifiable and inventive
head of Raphael G. Wolff Studios,
is working with Sol Lesser on
theatrical 3-D subjects and also has
a completed demonstration program
which w ill be screened in such ma-
jor cities as New- York, Detroit, Chi-
cago etc. during March.

Producers Should See More
Of One Another s Pictures

M Sponsored film production is a
highly competitive business. In
more cases than might be imagined,
the people at ABC Film Productions
don't know the folks at XYZ Stu-

3-D Production: as a
prehu/e to impending
demonstrations of
three-dimensional mo-
tion pictures (see
above/ Hollywood pro-
ducer R. G. Wolff
(left) is shown with
his own 3-D camera
setup. Henry J. Lud-
win /center) and A. S.
Bodrero ( right) are
shown with Mr. Wolff.

dids. which is located right across
the slreel, much less have any idea
what sort of work they are doing.
ABC people are so afraid XYZ will
swipe their clients that they don't
want to have anything to do with
them, and vice-versa.

(Cooperation for (Quality
Despite the heartening formations
of producer organizations that have
progressed so much during 1952,
much of the industry still exists
in a sort of vacuum. This is brought
to mind in considering the lack of
comparative information many pro-
ducers have about the quality of
their own product. ABC, for in-
stance, makes five or six pictures
every year, and, normally, it man-
ages to see other producers' films
ten or twelve times a year. This is
a terribly small amount of film to
use as a yardstick of quality when
it is considered that there are at
least fifteen hundred sponsored
motion pictures released annually.
Every week or so. some firm like
ABC will call a Business Screen
office and and ask how it would be
possible to obtain a print of some
other producer's film. We usually
can tell them it's easy — just call up
XYZ and ask them to loan you one.
But ABC wouldn't dream of doing
that — it's unheard-of — why, they
they are hot competitors.

Other Fields Compare Work
Competition is a fine thing, and
there is such a thing as keeping
a client cozy, but producers would
all do a lot better to call an open
season on loaning prints back and
forth. Advertising improves because
competitive agencies can easily com-
pare their work, seen on printed
pages that are easily available.
Manufacturers test each other's
products constantly in searching for
improvement. It is equally true in
this business — every producer
should see at least a hundred other
films than his own every year. It
will help everybody — film makers,
sponsors and, most of all, the
audience . . . our No. 1 objective. Jf

BUSINESS SCREEN MAGAZINE

. . . and writing^f iTf ft stories and producing KflflEft
live action and animated films is our business . . .

NEW YORK - 60 E. fORTV-SECOND SI. CHICAGO -AMBASSADOR WEST HOTEl lOS ANGELES- 201 N. OCCIDENTAl BUD

IN PRODUCTION

THE FILM CENTER'S
9th and 10th Motion Picture for

YALE & TOWNE
MFG. CO.

PHILADELPHIA, PA.

IN PRODUCTION

A New Motion Picture,
As Yet Untitled, for

AMERICAN AIRLINES

IN PRODUCTION

A television series
for

THE FORD FOUNDATION'S

OMNIBUS

CBS Sunday
4:30—6:00

,N PRODUCTION

An Orientation Motion Picture

GLENN L. MARTIN

COMPANY

BALTIMORE, MD.

There are many sound reasons why more
and more discriminating motion picture
sponsors and advertising agencies are being
served by THE PRINCETON FILM CENTER, INC.

IN PRODUCTION

THE FILM CENTER'S
Seventh Motion Picture for

McDonnell
aircraft corp<

ST. LOUIS, MO.

THE PRINCETOH

CARTER ROAD, PRINCETON. N. J.

PHONE PRINCETON 3550

IN PRODUCTION

Television Commercials

for

BLUE CROSS of PHILADELPHIA

STANLEY WORKS
PICKWICK ALE

COLEMAN PUBLISHING CO.

IN PRODUCTION

A Sales-Public Relations
Motion Picture for

mrmwiRECLiiTH
iwPMr

NEW CANAAN, CONN.
YORK, PA.

IN PRODUCTION

Hunters

urncane

for the

UNITED STATES
AIR FORCE

IN PRODUCTION

•VIA PORT OF NEW YORK"

28 Minutes in Color

Sponsor

PORT OF NEW YORK
AUTHORITY

"221*

20 Minutes in Color

Sponsor

AMERICAN KENNEL CLUB

NEW TRAINING

MOTION PICTURE

Sponsored Films .Score

irst award in the Public Rela-
tions and Industry section was given
tcf Auierican Coivboy\ sponsored bv
the Ford Motor Company and pro-
duced by MPO Productions. MPO
also scored with a top award in the
section on Sports and Travel films
for Out of the North, the brilliant
color film on wild fowl migration
sponsored by Nash Motors.

That the Deaf May Speak, color
film on the Lexington School for the
Deaf produced by Campus Film
'roductions won first place in the
\(hilt Education section. First
award in the Classroom Film divi-
sion went to The Prairie, an Arthur
r Productions" film. In the Arts
division, the film John Gilpin, pro-
duced by John Halas and distrib-
uted by the British Information
Ser\'ices. was a first aw^ard; the win-
ning film in the Religious section
was We Hold These Truth.^. spon-
sored by the National Council on
Churches and distributed by the
Religious Films Association.

Four Get .Awards of Merit

Sponsored films shared four
Awards of Merit. Two of these were
given in the group of Classroom
films with The Canned Meat Story.
sponsored by the .American Can
Company and produced by Raphael
G. Wolff Studios and .4ir Freight,
sponsored by American .\irlines and
produced by .Academy Films taking
honors in this class.

Fabulous Fishiii' in South Amer-
ica produced by Sound Masters for
a group of sponsors including John-
son .Motors. South Bend Bait and
Pan American-Grace Airwavs re-
ceived an Award of Merit in the
Sports and Travel group.

Anheuser-Busch Shares Honor

The Mark of C, sponsored by .An-
heuser-Busch. Inc. and produced by
Wilding Picture Productions. Inc..
received the .Award of Merit in the
Public Relations and Industry sec-
lion. !■

OTHER FILM AWARDS

N. Y. Art Directors Cite
Atlantic Refining Commercials

* Among the a»ard> .)f Distinctive
Merit given last month at the MnA
Annual Exhibition of the New York.
Art Directors Club was one for a
series of filmed, live technique, TV
commercials sponsored b\ Atlantic
Refining Company, produced by
Sound Masters. Inc. under the su-
pervision of N. W. Ayer & Son
(Norman Tate. .Art Director!.

The Atlantic series featured a
unique "floating figure' which
showed <mly the seat, steering wheel
and radiator of a car as if suspended
ii. space.

Fifty-six entries were made in the
Exhibition's TV commercial cate-
gory. Another award in the filmed
animation technique classification
went to a series produced for the
Bardahl Mfg. Co., by Ray Patin
Productions. The agency was Wal-
lace Mackay.

"Legend of Dan and Gus" Wins
Public Utilities Contest Prize

* Th€ Legentl of Dan and Gus. a
film produced for the Columbia
Gas System, Inc. by Wilding Pic-
ture Productions, has been awarded
first prize in the motion picture di-
vision of the Public Utilities Ad-
vertising Association's better copy
contest.

General Electric Film Wins Award
at Milan International Fair

* Freedom and Power, the latest
film in the General Electric
Company's More Power to Amer-
ica series, recently won the Min-
ister of Communications Award at
the 19.53 Milan Samples Fair in
Milan, Italy.

The 29-minute color film, pro-
duced by Raphael G. Wolff
Studios of Hollywood, competed in
a field of 186 commercial motion
pictures submitted by 70 companies
from 14 nations. This contest for
excellence in advertising cinemato-
graphy is a regular feature of the
.\Iilan Fair, largest exposition of its
kind in the world.

Last year Pipeline to the Cloujs.
another G-E film produced by Wolff,
won the same award.

/ reedorn and Power combines
animation and live action to trace
the development of the nation's
power industry against the historic
background of the colonists' strug-
gle for freedom. It was designed as
a public information vehicle to give
people a better understanding of
electricity's role in national welfare.

BISINESS SCREEN MAGAZINE

We can't afford

to miss!

In seven years of hitting the most difficult targets
with live action ancJ animation films
our writers, artists and production personnel
have yet to lose a client. Any volunteers?

p :crfvn Vulk^ila/ira/ d loaucUcivV^ di

NEW YORK - 60 E FORTY-SECOND SI. CHICAGO - AJMBASSADOR WEST HOTEL LOS ANGELES 201 N. OCCIDENTAL BLVD.

M M HKK I • \ Ol I M i; 14 • 19S3

YOUR ASSURANCE OF
BETTER 16mm PRINTS

Color Reproduction Company has always believed in
specialization because specialists are qualified to turn out
the finest work. Color Reproduction Company has always
specialized exclusively* in 16mm Kodachrome duplica-
tions. These years of specialization is your assurance of
finer quality prints, and faster, dependable service. Try
Color Reproduction Company on your next order! All
prints guaranteed.

♦EXCEPTION: Black a
prints for TV projecli<

llPRODVCTION COMPANY

7936 Santa Monita Blvd., Hollywood 46, California

Telephone: HILLSIDE S225

FOR BETTER SHOWS USE THE AUDIO VISUAL PROJECTIONIST'S HANDBOOK

♦ Many large U.S. business firms now use the
Audio-Visual Projectionist's Handbook to train
employee projectionists. This graphic illustrated

manual contains step-by-step lessons on good show-
manship; sells at only $1.00 per copy, postpaid.
Order today from Business Screen, Chicago 26.

Richard M. Hoich

Elected Vice-President of
Modern Talking Picture Service

♦ .\ \eU'raii of tliree decades of
film production and distribution is
the newly-elected vice-president of
Modern Talking Picture Service,
Inc. Announcement of the new
post for Richard M. Hough, for-
merly midwest divisional manager
for the sponsored film distribution
network, was made last month bv
Frank Arlinchaus, president.

"Dick" Hough's career in films
dates back to studio affiliations with
Warner Brothers and MGM. His
affiliation with 16mm began in the
30's when he was head of exten-
sive audio-visual activities for the
Bank of America and Trans-Ameri-
ca. Joining Modern in the late
30s, he has been continuously ac-
tive as a top sales executive except
for the period of World War II
when he served as Navy photo and
intelligence officer in a Pacific Task
Force on the carrier Randolph.
* * *

DuKone Promotes Al Hunecke

♦ A. F. Hunecke, district mana-
ger of the home territorv of the
Audio-Visual Division of DuKane
C0RPOR.ATION, St. Charles, Illinois,
has been made assistant to the vice-
president and general manager.

C. W.
(Chet)
Fanning

Victor Animatograph Appoints

C. W. Fanning Advertising Director

♦ The appointment of C. W.
■"Chet"' Fanning. Jr. as advertising
director of VICTOR Animatograph
Corporation was announced re-
cently by Sam G. Rose, president.
The appointment. Mr. Rose said, is
in conjunction with expanding pro-
duction and sales plans.

Mr. Fanning, formerly with Sper-
ry-Boom, Inc., advertising agency,
will supervise Victor's advertising
and public relations programs.

BUSINESS SCREEN MAGAZINE

WHEN YOU BUY PROJECTOR CARBONS

-BUY "NATIONAL!"

Wfffi o Fty R.o</. . .

And You Can't Hold An Audience
With a Dim Picture

IF YOU EXHIBIT IGmm FILMS TO 100 OR MORE PEOPLE,

you can't pi>iiiM-\ provide optimum .scrtcn illumination by
any means except the carbon arc. And the "National" carbon
arc for I6nini projection is 4 times brighter than the next best
light source.

Today, with so many business and education;;! film produc-
tions under way — with record high attendance and accelerated
distribution, with constantly improving production quality
and the imminence of such new film techniques as 3-D —
audience attention is at a premium.

Make it a point to investigate the latest equipment for carbon-
arc projection of I6mni motion pictures. You'll find it safe,
simple, economical . . . with a difference in picture quality you
can SEE.

Tbt trrm "NttiomM" it m rrgilttrej trajr-nutrk
ot L'mon Carbide anj Carbon Corporaliom

NATIONAL CARBON COMPANY

A Division of Union Carbide and Carbon Corporation
30 Emm! 42nd SIrost. Hvw Vork 1 7, N. r.

I.N C*NA»A: .N«

c„S... Oolluv I
ill Cirbon Lin

y. New York. PKKhumh. Sao Fr,
ureal. Toronto. Vt'inoiprg

NUMBER \ • V O t L M E II

animation

TELLS AND SELLS!

Hi>w many times can you remember seeing .inyotu- walk
1)1 .1 tluMter during an animaced cartoon? Everyorje knows

people watch and enjoy animation. However, everyoiu- rii.i
not know that The Cartoonists arc producing outstanding

anjination for TV and business film. Our artists iiave bii
producing humorous illustration for national advertisers for
many years. Their talents, coupled with those of our skili(
animators and a photographic unit designed expressly fur

(liming animation, is responsible for the high quality aiiiiii.ii
produced by llie Cartoonists. See "special services" section
in this magazine for more information on our facilities
give us a ring and our representatives will call.

• r.fNCY Olion & Bro..n«'.

.'lr&-o«o„„,

^' aX,,;"*""'"

^'''•'I'Tisri, .

M at

■ OVtH'litP Slag !»■■
AGENCY. N-o-o"

-"'Cr^J-O,,

cartoonists

Executive Notes^

B&H Names Driscoll Ad Director
as Margaret Ostrom Retires
"k The appointment of H. F. Dris-
COLL, until recently director of
market research, as director of ad-
vertising for the Bell & Howell
Company has been announced by
Carl Schreykr. vice-president in
charge of merchandising. Mr. Uris-
coll succeeds Marg.4Ri;t 0.strom,
former head of the advertising and
sales promotion departments, who
is retiring after 20 years of service.

100 EAST OHIO STREET • SUPERIOR 7-I7S5

CHICAGO, ULINOI5

Margaret Ostrom

The new B&H advertising chief
joined the Educational Sales De-
partment of the company in 1938.
He was transferred to the Govern-
ment Sales Department in 1941
and, during World War H, was
manager of order control. He be-
came assistant to the director of
sales in 1948 and director of mar-
ket research in 1950. He will con-
tinue to head the Market Research
Department as well as supervising
the extensive advertising and sales
promotion activities of B & H.

Mrs. Ostrom joined Bell & How-
ell in 1931 as a secretary in the
president's office. In 1932 she was
transferred to the advertising de-
partment. After a series of promo-
tions she was named advertising
manager in 1942 and director of
advertising and sales promotion in
1950.

Mrs, Ostrom plans to spend her
new-found time with her family
and following her hobby of movie-
making. Within the past year she
was honored as one of the na-
tion's top advertising women.

One of the few women to hold
a top executive position within the
audio-visual industry, her presence
will be missed among the many
liaison committees and trade groups
which she found time to serve de-
spite the many internal responsi-
bilities of management which were
a part of her job as the company
continually expanded both plant
and production schedules during
the past decade, ^

FTI

H. F, Driscoll

Automatic Projection Elects
Soles and Engineering Executives

♦ \oRMVN A. Brvml. president of
AUTOMATIC Projection Corpora-
tion, manufacturers of Soundview
sound slidefilm equipment, has an-
nounced the election of John E.
Holmes and Pierre H. Bolcheron
as vice-presidents of the Corpora-
tion. Mr. Holmes, vice-president in
charge of sales, served for 14 years
with the National Broadcasting
Company in the development of ra-
dio and television transcriptions.
For the past two years he has been
sales manager in charge of pro-
motional activities for the Sound-
view line.

Vice-president and chief engi-
neer is Mr. Boucheron, also for-
merly with NBC, For five years he
was with that firm's Research and
Development Divison,

At the same time Mr. Bruml an-
nounced that Leila A. Virdone has
been appointed his executive assist-
ant and will have charge of purchas-
ing for Automatic Projection.

United World Films to Distribute
Westinghouse Electric Pictures

♦Westinghouse Electric has been
added to the group of sponsors
whose motion pictures are being dis-
tributed through I nited World.

Energy Is Our Business and A
Hot Time for Mr. Bundy, both
sponsored by Westinghouse, are
noH^ available through the 43 offices
of United World, Booking informa-
tion on these and many others in
United World's free film library
may be secured from the company's
main office, 1445 Park Avenue, N,Y.

Audio-Visual Firms Take Part
In Advertising Essentials Show

♦ .Among the 101 exhibitors at New
York's first Advertising Essentials
Show, which packed advertising ex-
ecutives into the Biltmore Hotel on
June 9th and 10th. were the follow-
ing in the business film field: Audio-
Master Corp., Bergman .Associates,
the Charles Beseler Company,
Inc., and David White Company,

B U S I ,N E S S SCREEN M .\ G A Z I N E

it's a

pick -tiieni

Only 1,000 or so words are needed for the narration and
dialogue of the average twenty-minute motion picture.
To a large degree, however, the effectiveness of that picture
depends upon a script writer knowing how to pick those
relatively few words from the 600,000 available to him in
Webster's; depends upon his imaginative choice of words for
their power to illuminate an idea, for their emotional
impact, for their persuasiveness— for their ability to induce
the mind and heart in a desired direc-.ion.

At Unifilms, the preparation of narration and dialogue scripts
with imaginative qualities is basic . . . just as imaginative
research and direction and the imaginative use of
sound are basic. All these, brought into focus at Unifilms,
create a production that is not just a motion picture, but
a moving picture: a film-message that impels your viewers to
positive action.

The cost? Well, imagination takes a hand here. too.
For original production techniques devised by Unifilms
have effected marked savings for our clients.

To learn more about Unifilms, make a date by
telephone . . . now!

UNIFILMS, INC.

NOT JUST MOTION PICTURES. BUT M0\ ING PICTURES

146 EAST 47TH STREET

NEW YORK 17. N.Y.

MURRAY Hll.1. 8-9335

^"^J^

225 SOUTH 1 5TH STREET

PHILADELPHIA 2. PA.

KlNGSLEY 5-S013

N I M B E R i • V O L I M E 14

AN WITH A

GREAT Stories are made of mean-
ingful stuff. In these days
when men incline to doubt their
power, humbled by the omnipotence
of the atom and confused by the
conflict of ideologies, the story of a
vast new adventure of men against
the wilderness brings fresh inspira-
tion and new faith in the future of
our free society.

This film was lensed in the

mysterous tangle of ocean and
mountain peaks that is Canada's
Pacific Coast, known principally
for salmon, lumber, mining and
snow-capped scenery. Civilization's
only toe-hold was an occasional
cluster of loggers' cabins and can-
nery settlements clinging to the
shorelines as dark forests behind
them seemed to be crowding them
into the sea and its hungry tides.

But today, starting at the head of
an ocean inlet that pokes its deep
waters a hundred miles into the
Coast Range mountains, an army of
skilled men with twenty million dol-
lars' worth of construction equip-
ment is working twenty hours a day
on six separate, but interdependent,
construction projects spread over

A New Color Film

of l,iniillos> Scope

IcIU Kpi.- Story of

••Project |{rili>li Coliunliia"

-K -K *

.S.UdO square miles, covering an area

as large as all of France.

This is '•Project British Colum-
bia." When completed it will be the
largest aluminum manufacturing
center in the world, ruti by the larg-
est power plant ever built. Half a
million metric tons of aluminum
will be produced every year.

Sponsoreil by Harvester
The epic story of ""Project British
Columbia" has been brought to the
screen by the International Harves-
ter Company in a 55-minute color
iiKilion picture of tremendous scope,
titled Man II illi a Thousand Hands.
Written b\ Charles Palmer, the pic-
ture was filmed by a special unit of
Associated Screen News. Ltd.. Can-
adian producers. Jack MacDougall,
director and Bob Martin, camera-
man, were ke\ members of this team.
Final editing and recording of the
original music for Man With a
Thousand Hands was supervised by
Pat Dowling in Hollywood. The
choice of Raymond Massey as nar-
rator was as inevitable and appro-
priate as the whole scheme of this
great visualization.

Concentration of Equipment

Harvesters role in the "Kitimat
story" ( as this project is geographi-
cally identified I was to furnish hun-
dreds of "Big Red" crawler tractors
to the various contracting firms.
TD-24's. TD-Ms. D-8's and the

POVNER FOR THE KiTIMAT Smelter iitU he s^enerated in n huge man-made
cave eight stories high. A '"Big Red" crauler tractor is shown moving some
of the tons of rock to make room for the Kemano Pouer station.

^%.-4:,VX;

Within this Area of British Columbia, men and machines are making a
gigantic effort as worlti's largest aluminum producing center is built.

BUSINESS SCREEN M.4GAZINE

other familiar p(i«er machines liter-
ally move the mountains as they
push aside timher. pile up earthwork
dams, scoop out rock) caverns, and
drag heavy loads up the steep
slopes.

Re.-trainl in Commercials

The sponsor has shown admirable
restraint in product "mentions" and

credits arc well-distriliuted to all
principals on the project.

"Project British Columbia" is. in
fact, many projects over the 5. (MM)
.square mile area. The ."Vluminum
Company of Canada will operate the
world's largest smelter at the newl\-
created town of Kitimat with hydro-
electric power generated from a

TrucKLOADS of Rock are dumped on lite ^roii(;i^ null uj ihc liu^e Kenne)
Dam where hi^h-pressure stream.'i of uater wash away loose material and
help hind rock surfaces oj the uorld s largest clay-core dam.

Skimming Over Roof of the Woru). n cruwler tranor riiJrs ihe miie-ion-.
aerial tramway to the Kemano tunnel.

This Det.\il Map shmis the approximate location oj the various project
within an area as large as France — this is "Project British Columbia'

POUER LINES KILDALAPASS '50MIIESL0N&
KITIMAT I EL. 5.300 FEET

huge water reservoir up in the
mountains more than .50 miles away.

To harness this 150-mile long
reservoir of water, the greatest
earth-filled structure in the world.
Kenne\ Dam. is being built across
the narrows of the Nechako river.
The western edge of this giant
reservoir, covering an area nearh
as large as Connecticut, is formed
bv the Pacific mountain ranges.

To facilitate audience comprehen-
sion of the scope of "Project Bri-
tish Columbia." which will open up
to development an area nearly as
large as France. Man With a Thou-
sand Hands includes numerous ani-
mated sequences.

This feature, integrated with the

Massey narration and the many
scenes of men and machines con-
quering Nature in an arena formed
by the majesty of the region that is
central British Columbia, provides a
picture of interest not only to con-
tractors and engineers, but the gen-
eral public as well, .\udiences all
over the world will want to see it.
Public Showings in Fall
\\ bile current showings of .Wan
If ilh a Thousand Hands are being
held only for the press, earthmov-
ing contractors, technicians, engi-
neers and members of local and
state governments. Harvester has an-
nounced that the film will be placed
in general release within the next
few months. ^

Tl NNEL Workers Wait al entrance oj 10-mile long mountain tunnel which
will carry water to Kemano power station jlue.

NUMBER 4 • VOLUME 14 • 1953

Herts a thought-provoking scene from "Pick Your
Safety Target. " selected as 1953 award winner by the
National Committee on Films for Safety.

In I4 years, we've produced more than 100 other safety
films (some 15 of them, also award winners) to help
industry help its workers to stay safe and sound on the
job. Off the job, too.

This is no back-patting. Our purpose is to point out that
perhaps this e.xperience in creating and producing safety-
training-on-tilm may be of value to you — to train your
people, unsnarl accident problems, make everybody
work safer.

May we sit down and talk it over with vou.''

rl^l^n^

NEW YORK 300 ( 36th SI CHICAGO 16 [ oniabio si ^IB

MOTION PICTURES • TELECOMMERCIALS
SLIDEFILMS • PHOTOGRAPHIC ILLUSTRATIONS

Let's Visualize Our Public Services

All Levels of (iovrriiiiicnl Can Improve Their L se
of .Audio-Visual Materials: Report of a Project

l)v Rachel Marshall Goetz

AIDIO-VISUAL materials have
still to make their full con-
tiiluition to democratic gov-
ernment. It is true that the armed
services use films at the rate of sev-
enty million training hours annu-
ally, and that other branches of the
federal service have also "discov-
ered" audio-visual aids. So have
some of the larger states and cities.
But there are wide areas, particu-
larly at the local level, where offi-
cials remain unaware that these
new communication tools could pro-
vide the open sesame to better
training, better public relationSj and
better citizen understanding.

Many government agencies and
most civic groups are just begin-
ning to learn to command the extra
dimension which these tools can
give to public service training and
public information programs. They
have not yet learned to maneuver
themselves through the fast-growing
audio-visual field. The consequence
is that rich resources, ripe for the
taking, lie buried. If audio-visual
clearing house services were gen-
erally available, both public admin-
istration and civic education would
gain much.

Two-Year Study Made

These conclusions have emerged
from a two-year study of the visual-
aids-in-government field by Public
Administration Clearing House.
This exploratory project explored
by doing. It combined research with
pilot audio-visual services to the
score of organizations of govern-
ment officials headquartered at 1313
East 60th Street. Chicago. The
membership of these organizations
totals 100.000. mostly local and
state government officials. Each of
the organizations is individually an-
swerable to its own membership.
All are dedicated to raising the
calibre of public administration.
Working and living in close prox-
imity the "1313" group has become
a living center for the business of
public administration.

In the course of a single year a
million and a half pieces of mail
flow out of "1313" in the form of
newsletters, reports, answers to in-
quiries, etc. These reach into all
states to some ten thousand muni-
cipalities, into the federal govern-
ment, and governments around the
world. Back to "1313" and to its
famous Joint Reference Library

flows much of the substance of gov-
ernment.

The visual-aids project of the
Clearing House thus was in a posi-
tion to feel the pulse of audio-
visual operations at every level of
government. Built in channels were
at its disposal which provided a
unique opportunity to deepen gov-
ernmental understanding of the po-
tential of the audio-visual field.

Pilot Film Bibliographies

Pilot film bibliographies were
prepared and "how-to" materials
were published. These included:
"Tips for New Fihn Users," "Some
Sources of Audio-Visual Materials,"
"Visual Aids for Public Service"
I an illustrated manual, publication
date July 19531, and a number of
film listings and articles.

The most ambitious of the film
listings were undertaken in co-
operation with American Public
Works Association. Serial listings
of some 200 films on public works
were issued. They ranged broadly
o\er subjects such as water supply
and purification, street sanitation,
refuse disposal, street lighting, ve-
hicle care and maintenance, etc.
Most of the titles were sponsored
films, many of which do not appear
in standard reference works. They
were uncovered through a question-
naire sent to manufacturers of pub-
lic works equipment and materials.

The listings were reinforced by
another survey designed to uncover
evidence of governmental use.
Cities known to be using films were
queried. 32 reported that they were
using a total of 512 films: 63 of
these had been produced by the
cities themselves. Such evidence of
experience-in-use obviously consti-
tuted most important evaluative in-
formation.

Films ranging broadly across all
of the concerns of city government
Here uncovered. A number of cities,
including Burbank, San Diego, and
San Mateo. California, Eugene, Ore-
gon, and Milwaukee, Wisconsin, re-
ported that they had produced films
on overall governmental operations.
Some of these were major under-
takings in full color with profes-
sional production; others were
homemade efforts on budgets of less
than one thousand dollars.

State governments also emerged
as film users of real importance.
(CONTINUED ON PACE 30)

BUSINESS SCREEN MAGAZINE

FILMSTRIP
PROJECTORS

FOR REAL
ECONOMY

combined with

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PROJECTION

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The Viewlex models V-4 and V-44 have been specifically designed for
use with filmstrip only — in classroom or auditorium. It has been designed
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INEXPENSIVELY! Even under the most adverse conditions it will give perfect
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Look at its many features. Unsurpassed performance and top-notch
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Compare the real value of this exceptional projector with it's extremely
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Write for dficrlptivt liletolure - Depl. :■'

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INC. . 35-01 QUEENS BOULEVARD • LONG ISLAND CITY 1, N. Y

N i; M B E R 4 • \ O L IM E 11

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compare

experience
with

ow can you, and expect

a good job done?

No wonder countless motion

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of experience . . . experience

in methods, plus experience

n ideas. Yes, experience is what we

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cineffects, inc.

115 W. 45th ST., NEW YORK, N. Y.

Ask lor our brochure showing how Cineffect's specialized
Lirihtici can benefil your production.

Previews

"DECISION FOR CHEMISTRY"
I'RE.MIERED BY MONSANTO

A MAJOR INSTITUTIONAL
^^ motion picture, serving the im-
portant area of careers for young-
sters ill the chemical industry, has
been premiered in St. Louis by the
Monsanto Chemical Company. The
film. Decision for Chemistry, is a
.5()-minute subject produced by
Monsanto with the intent of creat-
ing a better understanding about the
role of the chemical industry in
American life.

It uses a theme of "boys and
freight trains" and deals with the
curiosity of youngsters, implying
that today's investigative youngsters,
will be the searching scientists of
tomorrow.

\^ orld premieres were held at the
St. Louis Theatre for employees and
their families of the company's main
office. KXOX Building office, the
Clayton office and the Carondelet
plant. Similar showings for em-
ployees of the John F. Queeny and
William G. Kummrich plants fol-
lowed during the three-day premiere
performances. Edgar M. Queeny's
celebrated salmon film Silver Light-
ning was included on the program
during the St. Louis showings.

Decision for Chemistry was pro-
duced by MPO Productions, Inc. of
New York. Direction was by Sidney
Meyers, who wrote and edited the
Academy Award nominee The
Quiet One and the music score was
composed by Alex North who wrote
the film music for Death of a Sales-
man and A Street Car Named De-
sire.

Public distribution of a shorter
( 29 minute ) version of Decision
for Chemistry will begin next fall
via the nationwide network of Mod-
ern Talking Picture Service ex-
changes. B"

"Haulaways WesJ" Tells Story
of Truckload of Automobiles

■¥ The adventures of an automobile
iiaulaway truck and its drivers is
the subject of a new sound motion
picture released by the National
-Autiiiiiobile Transporters .Associa-
tion. The 3000 mile trip from De-
troit to Los Angeles, made in four
and a half days, provides the story
line.

Prints of Haulaways West, pro-
duced by Betteridge and Company,
are available from Elmer R. Reeves,
NATA accident prevention director.
2627 Cadillac Tower. Detroit 26.

New Color Picture Dramatizes
Milton Hershey School for Boys

♦ The stor> of Milton Ilershey's
dream and ultimate realization of a
school for orphaned youngsters is
told in Milton Hershey School — o
Living Heritage fur Bo^ys. a 28-min-
ute color film produced by Louis W.
Kellman, president of News Reel
Laboratory.

Of special interest to social agen-
cies, welfare groups and educators,
the film is an example of how a
motion picture can be created to
be a potent force in a school's pub-
lic information program.

"The Hawaiian Story" Relates
History of Islands' Agriculture

'k The Hawaiian .^ugar Planters'
Association of Honolulu recounts
the history of agriculture in the
islands, in The Hawaiian Story, a
new color film produced by Pat
Dowling Pictures. The picture
brings out some little known facts
on how sugar became a commercial
crop in Hawaii, and how early mer-
cantile firms, now known as agen-
cies, developed.

The early history of the islands,
which deals with the sandalwood
trade, is illustrated with color
paintings by Raymond Lanterman,
well-known Honolulu artist.

Sugar cane became a major crop
there after the 18.50 gold rush. Be-
cause flour was selling for a dollar
a pound in California, island farm-
ers rushed into the production of
wheat. They made enough money
from that venture to go into the
sugar business. Though only a com-
paratively small percentage of the
land surface of Hawaii is suitable
for any kind of agriculture, produc-
tion has now developed to the point
where tonnage per acre is the heavi-
est of any sugar cane growing area
in the world, and the crop is the
largest single source of income to
the island population.

Kling Studios Produces 3-D Film
To Announce 1954 Admiral TV

* The release of one of the first
complete 3-D commercial motion
pictures has been announced by
Fred A. Niles, vice-president in
charge of motion picture and tele-
vision. Kling Studios, Inc.

The ADMIR.U. Corporation is
using the film to introduce its 1954
line of television models at sales
conventions in New York. Chicago
and San Francisco this month.

Niles said a Kling-designed sys-
tem based on synchronous Mitchell
16mm cameras was used in pro-
duction.

BUSINESS SCREEN MAG.4ZINE

Portrait of a man all steamed up.
So much so, in fact, he should have his suits
mode by a steamfitter.

This lad's really boiling. His first film missed the
big board meeting — his latest missed the sales
convention. And why? Because he spent so
much time carting his film all over town for
developing ... for editing ... for sound . . .
for music ... for titles ... for animation . . .
for nothing.

Guess he doesn't know . . .
For rapid effciency and undivided respon-
sibility, he should see TELEFILM, INC.
— the one studio with every up-to-date
facility for finishing a motion picture —
ALL UNDER ONE ROOF. L

Saves Time — Money — Worry, _

NARRATOR

T€L€flLM

nee 1938

'Telefilm Makes Better Motiok Pictures'

STUDIOS — LABORATORIES — SOUND STAGE
at one address

One or all available for your needs —
inquiries invited —
cost cs'imotes p'cmp'lv 'c'u'ied
6039 Hollywood Boulevard,
Hollywood 28, Colifornia

Piione Hollywood 97205

Ml M B E R 4 • V O LI ; M E It • 19 5 3

WHAT MAKES

AN AWARD WINNING

MOTION PICTURE?

"DARK
INTERLUDE

FIRST AWARD

ADULT EDUCATIONAL DIVISION
3RD

ANNUAL BOSTON FILM FESTIVAL

What makes an award winning motion picture ? Creative
interpretation of the client's objectives . . . high standards of
technical perfection . . . taste and sensitivity in all phases of
production . . . these are the tools of superior iilm craftsman-
ship . . . the tools that build conviction and strong emotional
impact into a motion picture.

This approach, together with over 30 years experience m
producing all types of motion pictures, is the foundation of
our successful development of outstanding films.

There can be no other approach to quality.

We build value into your films . . . regardless of budget
Write or Wire for Screenings

PRODUCTION

a division of
NEWS REEL LABORATORY

1733 Sansom Street, Philadelphia 3, Pa. Rlttenhouse 6-3892.

Judge a Producer by the companies he keeps

PUBLIC SERVICE:

(CONTINUED FROM l".\CE 26 1

Much of their activity is in the area
of state services to public school
systems. This fact of state audio-
visual operation is big business. All
48 states operate film libraries,
there are more than 270 such li-
braries circulating 130,(K)0 prints.
All but 50 of these are attached to
slate colleges or uni\'ersities or
state departments of education.

Motion picture production by the
states is also a sizable business.
At least 400 films have been pro-
duced by state colleges and uni-
versities, and scores of others have
been produced or sponsored by
other departments of state govern-
ments.

State-produced films run the
;xamut from travelogues and pro-
nidlional films to teaching films
such as River J alley Archeology
and Hast Any Philosophy in Thee?
Some state productions stand high
among 16nnn films for maturity in
handling subject matter and for
understanding of the film medium.
Increasingly state governments have
joined with each other and with
professional and industrial groups
in producing films of broad useful-
ness.

2,000 Films Listed

The Clearing House project as-
sembled a working file of more
than 2000 films in 170 categories,
selected for their potential useful-
ness in the public service and in
citizen education. They ranged
through housing, planning, public
works, health, mental health, recre-
ation, education, and welfare. Re-
sources in the fields of traffic safety,
police and fireman training turned
out to be unexpectedly rich.

Typically, films prepared for use
in the schools proved less useful —
at least for public .service training
— than those which can be bor-
rowed from industry. In the fields
of personnel administration, office
management, safety, human rela-
tions, and public relations, there are
many films which could readily be
transplanted to government. Blsi-
NESS Screen's "The Index of Train-
ing Films" is a key resource. The
development of magnetic sound
striping for films has suddenly lifted
the horizons of film editing, and
governments stand to profit by be-
ing able to adapt still more indus-
trial and educational films to their
special needs.

.Sponsored films can and do make
an important contribution to the
discussion of public is.sues. Films
like Chevrolet's "Lets Get Out of
the Muddle." "International Har-

"Bai.timore Plan" a recent Encyclo-
paedia Britannica film is being used to
help local governments improve slum
conditions.

vcster's "A Day in Court," and Gen-
eral Mills' "A School That Learned
To Eat," have encouraged informed
citizen consideration of some of the
overriding problems of twentieth-
century America. Opportunities for
good - will - building by sponsoring
distinguished public service films
are not being overlooked by pro-
gressive business management.

Some of the other audio-visual
tools which industry has learned to
use — TV. radio, tape recordings,
still projectors, displays, charts, etc.
— are also spottily appearing on
the public scene. Once again, os-
mosis proceeds at a creeping rate.

An L^ncharted Wilderness

The fact is that the audio-visual
field is an uncharted wilderness as
far as the public service is con-
cerned. There is little or no clear-
ance between government shops,
and the rich resources of industry
and education are largely untapped.
Public Administration Clearing
Houses pilot project concluded that
the task of releasing the full po-
tential of the new comnmnication
tools in the public service calls for
a sustained attack along a broad
front. Specifically, it will be neces-
sary to encourage:

1 I Broader awareness of the po-
tentialities of audio-visual aids.

2 1 Greater facility in the use of
equipment.

3 1 More useful evaluations of ex-
isting films and other aids.

4) Easier access to films and
other audio-visual resources.

5 1 Increasingly mature collabo-
ration among producers, sponsors,
and users.

Seeking Project Support
The "1313" organizations have
become convinced that audio-visual
aids could contribute substantially
to public service training and civic
education. They have therefore in-
structed Public Administration
Service Ion whose board all the
others are repvesented i to seek sup-
port which would permi; l| to de-
velop a public service audio-visual
center. 5^

BUSINESS SCREEN MAGAZINE

ound film costs less

...than 8-paQi
booklet ^^

MERCHANDISING DEPARTMENT ADDS SOUND TRACK
with RCA MAGNETIC RECORDER-PROJECTOR

Here's how a merchandising manager made a 400-foot, 16mm
color film, complete with sound track for less than the cost of
an eight-page booklet. Check his five-step plan for making
complete films in just three weeks:

Look into the economies and the added
EFFECTIVENESS of films prepared with the
RCA Magnetic Recorder-Projector.
Ifs easy to use as a tape recorder.
450 Use it to show your standard optically
recorded sound films as well as your
magnetic-sound films.

1. Rough script prepared by copy-
writer (not actually chargeable as
extra expense) S150

2. FUm footage shot on location by
professional photographer ....

3. Film processed (includes cost of
raw film, processing, printing, and
adding magnetic stripe)

4. Film edited and final script pre-
pared by cop) writer, including ti-
tling, art work (not actually charge-
able as extra expense)

5. Commentar> added by member
of mcrchand ising department ( not ac-
tually chargeable as extra expense)

TOTAL COST (Original Film) $830
EXTRA PRINTS (Each) ... S 35

100

SEE THE NEW FILM,

•YOU'RE THE PRODUCER"

.M.VIL COUPON NOW

The RCA Dealer in your eommu-
nil\ will gladly show you this new
film about Ihe RCA Magnetic
Recorder-Projector.

visuAt PKOPuers

RADIO €ORPORATIOM

of AMMRI€M

CHeiKllRINe PMOOU€ri PIPAMTMMMT. €AMBIII. m.j.

\isiial Products. Dept. 25K
Radio Corporation ofAmenca
Building 15-1. Camden, N. J.

□ Please send me your new. free booklet
"RCA Magnetic Recorder-Projector.

□ Please have an RCA Distributor catt on me to ar-
range a showing of the film, " You're the Producer.'

ORGANIZATION.

NUMBER 4 • VOLl ME 14

stt^

' ^^■'^^^<Le^<X"^-^

once upon the

for the W.ib.ish Railroad Company, is the latest in a series of effective, result-getting motion pictures

being produced for business and industry by Condor Films, Inc. Now being distributed nationally,
this 25-minute sound and color film is typical of the fresh, new and creative approach that gives titality
to Condor films . . . films with the originality and imagination to ciiteitain while they inform and iell.

Whether it be in public relations, training, sales or television . . . whether ir be in 16mm or 35mm,
in motion picture or slidefilm form. Condor Films, Inc. can lend new vigor to your film program.

CONDOR FILMSr-INC., offers you

lor

UmsJnOo

. a thoroughly experienced profe^stoual staff.

. . . complete production facilities, including sound stage, cameras, dollies,
sound recording and re-recording equipment, editing equipment-
all the finest money can buy.

. . . brilliant new type supersonic sound tracks on l6mm color prints.

... an intense personal interest in ]o/fr film

SHF FOR ^ oi:rsfi.f! Write us on your company letterhead and
a print of Once Upon the Wabash will be sent you for screening.

1006 OLIVE STREET. ST. LOUIS 1, MISSOURI. PHONE: MAIN 88^6

lights.

cli(

agencies being served by Condor Films, '.

Anheuscr-Busch. Inc.

Baiz-Hodgson-Neuwoehncr Advertising Company

Bemis Bro. Bag Company

Boys Town ot Missouri

Ccndivrc Brewing Corporation

Citizens National BanJi of Maplcwood

Communit>- Chest of St. Louis and St. Louis Count>'

DArcy Advertising Company

Burton W. Ducnke Building Company

Gardner Advertising Company

Girl Scouts of America

The Gold Agency

Grifsedieck Brochers Brewery Company

Griesedicck Western Brewery Company

International Shoe Company

Knox Reeves Advertising Company

Krupnick and Associates

Laclede Gas Company

Manufacturers Railway Company

Mflctio Sea Food Company

Monsanto Chemical Company

Olian Advertising Company

Pacific Industrial Manufacturing Company

Phelan- Faust Paint Company

Ruthrauff & Ryan. Inc.

Sayman Products Company

Sears. Roebuck and Company

Steeltote Paint Company

Southwestern Bell Telephone Company

Union Electric Company

U. S. Air Force

Westheimer and Block

Wabash Railroad Company

BUSINESS SCREEN MAGAZINE

^CCR • NON-COMPETITIVE SERVICE TO THE PRODUCER • tiOff^

4lr

not compete

with you as a producer. . .

Provide Film Services Only!^^

McGeary-Sniith Laboratories Inc.

We offer you a
complete, non-competitive service.

Finest specialized equipment and a
skilled staff assures you of the highest quality 16mm
prints, color or black and white.

= meaearu

f//aL

eoru-smim /a6ora/or/es. //tc.

1905 FAIRVIEW AVENUE. N.E. • WASHINGTON 2. D. C.
phone LAWRENCE 6-4634

NON-COMPETITIVE SERVICE TO THE PRODUCER

NUMBER 4 • \OLLME It • 1953

We Chanqed The
Directinn of The Sound

The old way of making Sound Slide-film machines was to throw
the sound to the left.

If Ihe volume was adjusted to make the sound adequate for those
on the right side of the machine, those on the left side were
blasted unbearably.

Meanwhile those in the rear got little or nothing.

And there was no semblance of quality except on the left side.

To set a machine down in the midst of the audience and throw
the sound AT some and AWAY FROM others was obviously an
engineering freak, with nothing that could be said in its favor.
But loud protests were uttered against it.

An Engineering Monstrosity

Users demanded a machine that would "keep 'em awake on both
sides of the hall."

There was vigorous complaint against the impossibility of adjusting
the volume to suit the entire audience.

The audience was not at ease. Attention was
part of the program was lost.

niform. A big

In 1937 we out-moded the freakish style machines with our patented
assembly which throws the sound upward, just as the illuminating
engineer throws light upward, and it goes to every part of the room
in exactly the same quality and volume.

mmmMSm^wm

The Natural Way-

This is good engineering. It is good common sense. It does not
require an engineer to understand it. It has proved to be the greatest
forward step in the history ot Sound Slide-film machines.

May tee show yon irhnt this great
machine trill do for vou?

McCLURE

1115'2 West Washington Blvd., Chicago
CAnal 6-4914
ONE OF 10 MODELS
MODEL

13 lbs.

Effects of Atom Bomb Are Shown
In Byron's "Operation Doorstep"

• Tlie efTecIs of an atcmlc explo-
sinii on Uvo a\era{;L' frame houses
are shown in Operation Doorstep,
film story of the atom firing at
Yucca Flats, Nevada during the
March 17 civil defense demonstra-
tion.

Produced by Byron. I\'C., in co-
operation with the Federal Civil De-
fense .\dministration, the film shows
the preparation necessarv for such
a project, and the combined efforts
of television, newsreel and radio fa-
cilities to bring home to .'\mericans
the importance of being prepared in
the event of atomic war.

E. M. Russey. a Byron director-
cameraman, was assigned to get the
"whole story." The main part of
that story is what happened to the
houses, at 3.500 and 7.500 feet from
the center of the explosion, which
contained mannikins representing
families at home.

Other questions answered bv the
film include: What was the effect on
automobiles at various distances
from the bomb: how effective were
\arious home-made shelters: and
how did volunteer soldiers in
trenches two miles awav react?

The F.C.D..\. feels that the Op-
eration Doorstep message is of vital
importance to every .American. It
offers business and industrv an
opportunity to aid in civil defense
by showing the film to as large an
audience as possible. Prints of the
10-minute black and white film are
available from Bvrnn. Inc. for
■S27.00 each.

IBM Produces Educational Film
on Using Electric Typewriters

■♦f Inlernational Business Machines
Corporation has made Electric Typ-
ing Time to show typing students
that their training on manual ma-
chines will enable them to take over
an electric typewriter quickly and
easily. .\ natural secondary purpose
is to win early acceptance of the
sponsors product.

Produced by RKO Pathe. the 20-
minute color film tells the story of
Jane Marshall, a typest who has
just received a promotion. She in-
troduces her successor to the elec-
tric typewriter, working in some in-
struction on correct posture, ma-
chine operation, and the ease of
electric typinj;.

Flashbacks show the girl in typ-
ing class at school, and in one class-
room scene. Stella Pajunas. present
typing champion, demonstrates ex-
pert techniques and attains a speed
of 185 words a minute.

Distribution, primarily to typing
classes in high schools and busi-
ness colleges, is via the sponsor.

THE BOMB HITS HOME

.\CTlON SEQlENCE jrom recent Byron civil
defense films of ^'Operation Doorstep"
showing effects of atom bomb explosion
on a typical liouse.

Safety Council Publishes New
Directory of 963 Safety Films

♦ The National Safety Council has
recently published the 1953-5-1 edi-
tion of the N.\TI0NAL Directory of
S.\FETY Films to provide the plant
safety man with a listing of 963
motion pictures and slidefilms for
use in training personnel in occupa-
tional accident prevention. Films on
home and traffic safety are included
for the off-the-job safely program.

In an effort to make the directory
as complete as possible all agencies
known to the Council were con-
sulted. Films in the related fields of
first aid, fire prevention and civil
defense are included. The directory
will be kept up-to-date with supple-
ments to be published quarterly.

Copies are available for 75 cents
each from the National Safety Coun-
cil. 425 N. Michigan .\ve.. Chicago.

BUSINESS SCREEN MAGAZINE

Serves the Winners!

^ i? ^ i^ sc ^ ^

iki^iz^-irixi^-i?

Moving Great Pictures
to Greater Audiences

Dehig entrusted with the distribution of award-winning films is a matter of great
pride to Modern. Among the sponsors whose films have been accorded national honors
bv the Freedoms Foundation; the American Public Relations Association; the National
Committee on Films for Safety; the Boston, Cleveland and Stamford Film Festival
juries; Business Screen, Financial World and Scholastic Magazines (among others) and
whose pictures we are privileged to distribute are:

And Then There \\ ere Four Soconj -Vacuum Oil Company, Inc.

Big Idea Swift and Company

Credit, Man's Confidence in Man Dun and Bradstreet, Inc.

Cheese Family Album Kraft Foods Company

Day in Court International Harvester Co.

Decision The Ohio Oil Company

Enterprise Cluett, Peabody and Company, Inc.

Fabulous Fishin' in South America Johnson Motors

For Some Must Watch Institute of Life Insurance

How to Make a Good Impression Harris-Seybold Company

In Balance The Burroughs Corporation

Legend oj Dan and Gus Columbia Gas System, Inc.

Man on the Land American Petroleum Institute

Mark of "C" Anheuser-Busch, Inc.

The New California Bank of America

The duPoiit Story E. I. duPont de Nemours & Co., Inc.

Out of the North Nash Motors

Opportunity U. S. A Investment Bankers Association

Powering America's Progress Bituminous Coal Institute

A Department of the National Coal Association

Proof Through the Night Nash Motors

Make Mine Freedom Harding College

This Is Life American Meat Institute

24 Hours of Progress American Petroleum Institute

Word of Honor Kaiser-Frazer Corporation

FOUR CHANNELS OF CIRCULATION

developed by Modern for sponsored films are bringing these award winners
and more than 150 other outstanding pictures to millions of Americans each
month through (1) non-theatrical showings; (2) theatres; (3) l6mm outdoor
roadshowings; and i-i) television.

Write today for facts and information on
on how Modern can serve your film needs

MODERN lALKING PICIURE service

NEW YORK: 45 Rockefeller Plaza • JUdson 6-3830

CHICAGO: 140 East Ontario Street • DEIaware 7-3252
PHILADELPHIA: 243 South Broad Street • KIngsley 5-2500
LOS ANGELES: 612 South Flower Street • AAAdison 9-2121

Modern alone offers electronic film inspection as a regular part of
its service at no increase in price. This is another reason why you
should consult Modern about the more effective distribution of
your sponsored film.

NUMBER 4 • V 0 L U .M E 14

Farm Pictures
by Audio

JO <•'"
»Mt soil-" ^^ „,an> ""

tractor-

■WAR ON WEAR-

pS'nls m,nul.ctur. .nd m.ny

by '*''

22 mi

,0 IIU"*-

JO r"'"'"
« and ^* iWxcn.

.iso«''^'''lNo»cr-«""°'""

2» """';

'»-;l Con .?""''"■• 'he tffo,,, ,„ H

in e J O' Tt

'7'-, SiatT;,'.!'".-'^'

«ood worl„hop ,

, Ht"

. vOR

fARl*

.-:s5i^^°t..r^^^""

•«o''"
,„..'">';,' OcO<«'

\'^,"o»^"

Send for
A FEW FACTS ABOUT AUDIO"

AUDIO PRODUCTIONS, IIMC

PRODUCERS OF MOTION PICTURES

030 NINTH AVENUE • FILM CENTER BITI.DING • NEW YORK. N. Y

AT MID-YEAR 1953, the annual Spring
crop of film festivals and other award
ceremonies honoring factual films has
been harvested and the trophies of the chase
lie secure upon the walls and desks of both
sponsors and their producers.

These represent last year's creative business,
however, and candidates for 1954 honors are
already in the lists. Pictures reviewed in this
issue will certainly qualify in competition and
some yet to be born may combine the new bril-
liance of color processes with the greatness of
story that makes a winning combination. They
enrich our medium and extend its useful life.
Such films justify our million-fold audiences on
sustaining television and among 16mm equip-
ment owners.

The obvious limitations and inadequacies of
film competitions now being held do not detract
from their real value among sponsors who take
their rewards quite seriously. Looking at some
other recent pictures now being offered, ice can
only wish the festival incentive ivere more wide-
spread. Some good writers and some experi-
enced sponsors are guilty of some of this vear"s
worst pictures.

In this "golden age" of audience opporlunitv.
you wonder how this is possible. The only way
to avoid these pitfalls, it would seem, is utmost
caution at the creative phase and a strong meas-
ure of good taste and professional skill during
actual production. Ask yourself, "would I want
to see this picture and why?" Take the audi-
ence viewpoint and you'll find that it pavs divi-
dends in your showing records later on. Or. at
the script stage, ask any film distributor how
far he thinks the picture will go.

Overseas Information Program "Open"

as Administrator Johnson Resigns Post

* In these critical times. .America's investment

of faith and funds in the important business of

overseas propaganda is of key importance and

a matter for expert hands and heads.

\^ onder what's in the wind for the Overseas
Information Program? Administrator Robert L.
Johnson has resigned that post and the August 1
deadline for its autonomous operation leaves the
agency without an experienced chief. The recent
appointment of J. Cheever Cowdin, financier
and Universal Pictures' board chairman (1936-
1949) as head of the International Motion Pic-
ture Service was an entertainment industry
choice, arranged bv Cecil B. DeMille.

Don't Miss the yational Audio-J'isual
Convention and Trade Shoiv in Chicago!
"k The National .Audio-Visual Convention and
its many related sales and organization meetings
officially opens at Chicago's Hotel Sherman on
Saturday, August 1. Before that time, repre-
sentatives of Modern Talking Picture Service.
Bell & Howell, RCA Visual Products. Victor
.Animalograph and other firms will be holding
their special sessions and the Educational Film
Library .Association is meeting from July 30 tn
August 1.

Members of the Industrial Audio-Visual As-
sociation will take an official part in the con-
vention program on Tuesday, August 4. A

JdUoUNjooo) oIjI

Editorial Views and Previews

OF FILM AWARDS AND AUDIENCES

general panel session "Serving Industrial Lsers"'
will be open to both dealers and I.AVA members
(in that morning and an afternoon session will
be held for ""members only' preceding a visit
to the Trade Sho«.

You'll enjov the worlds largest collection of
modern audio-visual equipment and materials
which is the No. 1 feature of this convention pro-
gram. Give yourself time eiu.)ugh to see them all
and save endless hours of time later in the fall
when the buxing iron is hot!

Briefs About Films and Their Sponsors:
ir .\ good hobby film that will have widespread
interest has just been released to audiences
nationally by Argus Camera Co., Ann Arbor.
Modern Talking Picture Service will distribute.

•k IJi^hlning Masters is a new 27-minute color
film in the General Electric series and was pro-
duced by Raphael G. Wolff Studios. It shows
the destructive effect of lightning on electric
lines and the proper installation of arresters for
protection. Primary aim of distribution is to
utility companies but general public interest is
certainly indicated.

•k The Breaking Point, which was the Penns^l-
vania Railroad's training film contribution to
Perfect Shipping Month last April, has some
pretty sensitive visualizations and deals with

THE 19.5,3 NAVA CONVENTION

safer handling of billions of dollars worth of
freight. I nifilms. Inc. was the producer. One
good reason why the film earned an -Award of
Merit from the National Committee on Films
for Safety is shown in the well-composed and
thoughtfully cast scene on this page.

k While a number of government agencies are
reducing their film activities through insensible
budget reaction and ignorance on the part of
some members of the new administration, the
Post Office Department has pioneered its first
picture Pigeon Holes and Progress. No l^'ight
.Mail this, but a beginning at least that will help
the .American people appreciate the scope of
their postal services and the job they are doing
to keep up with our expanding population and
economy, despite hell and high losses.

The Post Office people might earn a lot of
public cooperation and help reduce those deficits
if they laid their problems on the line as only a
good series of films could help them do. ^

k Just before going to Boston for his recent hip
operation. .Arthur Godfrey made his first motion
picture appearance as pilot-star i>f the full-length
color feature Flying With .Arthur Godfrey, spon-
sored by Eastern Air Lines. Film is described as
a commercial documentary story of flying with
Godfrey piloting an Eastern .Air Lines passenger
plane himself. ^

"Why'd They Bre.\k My Bike?" This youngster wants to know in a scene from the new Pennsyl-
vania Railroad safety film "The Breaking Point."

N U .M B E R 4

VOLU.ME M

Holiday

Uliliuboot PROMOTlOfMr

">Iol her takes

^5r^^

Film Promotion Earns Sales Dividends

COLORFUL PRODUCT PICTURE PLVS EFFECTn E PRINTED MATERL4LS
MAKE A \^ INNING COMBINATION FOR THE \t HIRLPOOL CORPORATION

THE SOUND MOTION PICTURE has long
been accepted as a superlative tool for con-
sumer product demonstration and for sales
training but all too often the sponsor tends to
regard his latest screen "epic"' as a self-contained
wonder worker, overlooking other potent ad-
vantages which can closely integrate the film
within the main body of his sales attack forces.
Not so the progressive Wliirlpool Corporation
of St. Joseph. Michigan, a long-established vet-
eran of the home laundry field but compara-
tively little known until five years ago when its
products entered the competitive arena after a
quarter-century of exclusively private-brand pro-
duction. In the initial period, \Sliirlpool sales
executives overcame the tough job of building a
nationwide distribution and dealer organization,
literally from the ground up.

In 1953, Whirlpool is helping these distribu-
tors and dealers appreciate the strength of the
organization behind them, acquainting them
with the quality-conscious production line serv-

ing their potential customers and delivering
sharp, new promotional tools to build better cus-
tomer relations. Sharpest of these tools, in our
opinion, is the combination of Wliirlpool's color
motion picture Mother Takes a Holiday and the
extremely complete and effective promotional
campaign built around that film.

Planning Began at Distributor Level
For to Whirlpool's assistance at this critical
phase of unifying distributor-dealer relations,
the company's film producer brought not only
an entertaining and highly instructive picture
but an entire program with a purpose, built
around the picture and covering every phase of
its several useful forms of presentation.

The X^Tiirlpool "package" opens with the
initial phase of presentation by its 12 regional
sales managers. Here the \^Tiirlpool sales man-
agement team of John Crouse. sales manager;
Roy Howard, director of advertising and sales
promotion and John Sparks, sales promotion and
advertising manager, laid the foundation of their

Husbands Learn the Facts
as "Mother Takes a Holiday"
One of this trio of happy husbands i.-.
the lucky owner of modern home laun-
dry equipment and his apt demonstration
helps convince two doubting Thomases
stufk with the family wash as their wives
go on a holiday weekend. A scene from
WhirlpooFs color film now showing.

program, looking ahead to the important sub-
sequent phases of distributor presentation and
the distributor's regionalized and local showings
to dealer groups. Lou M. Snyder is Whirlpool's
director of training, following through on this
project.

Every step of the campaign was laid out in
a very comprehensive Regional Manager's Guide.
This Guide was the blueprint for X^Tiirlpool's 12
regional managers' use in presenting the program
to distributors: later it served the distributors'
sales teams in their subsequent presentations to
dealer groups.

Through consultation, planning assistance and
finally in actual training Whirlpool and distribu-
tor sales personnel were especially trained in the
most advanced methods of using the film with
audience groups.

Both the producer and the client did consider-
able imaginative thinking beyond the mere show-
manship of the film itself. Put these key elements
of planning and training into position as two
key sides of the triangle. The third and final
element will then be the printed promotional
pieces displayed on the.se pages. Their use is
two-fold: before-the-show promotion and after-
ihe-shmc merchandising.

Training Is Manufacturer's Job
As sales manager John Crouse points out. "it
is the distributor's responsibility to furnbh the
people I i.e. dealer audiences I — but it is our
responsibility to train these people to move our
products. "'

While the basic blueprint and manv of the
materials in the complete Whirlpool film pro-
motion kit were supplied with the producer's
help, some of the choice pieces for dealer and
consumer use were of the client's origin and
were most successfully merged into the final
package.

One unique feature of this Busi.NESS SCREEN

B I S I .N E S .S SCREEN M A G .\ Z I N E

editorial review is the comparatively modest at-
tention we have given the Whirlpool motion pic-
ture. But Mother Takes a Holiday is the key
element and it measures up to the important tasks
cut out for it. For no promotional campaign is
any stronger than its "theme"' piece.

Picture Aimed at Consumer Audience

There's a light-hearted plot story built around
the conspiracy of three teen-age daughters of as
many typical American families. From the sensi-
ble theory that modern home appliances have
made the housewife's lot a happier one, two of
the girls representing "have not" homes work
out a neat scheme which finds their dads doing
the laundry over a vacation weekend. Needless
to say the demonstration of Whirlpool efficiency
which the two "hold-outs'' get during this interim
convinces them that the mothers in their house
deserve a holiday, too.

Some good clean selling takes place during
this half-hour of colorful screen entertainment.
The film will have special appeal to women's
groups of all kinds and to home economics clas-
ses from teen-age on up. Whirlpool dealers are
also encouraged to hold their own promoted
''home laundry clinics' around film siiowings.

These dealers have been given well-proven
tools to help promote local showings. Some have

Three Inc.ishhs Ti I \- \i.i U- arr rr>;..<Hs(6/''
for their fathers' plight and jor the eventual hap-
piness of two fortunate mothers.

done extremely well and the average will do
better as they absorb the techniques and get out
to meet their potential customers. Beyond this
phase of utilization, the sponsor is finding ex-
cellent use for the picture in direct consumer
distribution just initiated through Modern Talk-
ing Picture Service, Inc. This 16nmi group
distribution acts as a restimulation of direct
dealer and distribution promotional activity. Ad-
vance booking notices from Modern may also
help dealers "break the ice" and arrange further
consumer group bookings.

Films Are a Selling Opportunity

So Whirlpool's story is not just another movie
review. The thorough planning, the integrated
use of promotional tools at every step of the
campaign, including the training of key person-
nel, make this film program an example for any
sales-minded business. With a good fihn, the
sponsor has an opportunity. This sponsor ap-
pears to be making the most of it. ^'

NUMBER 4 • VOLUME 14

TOOLS FOR PROMOTION

Brief Description of Materials
Shown in Panels on These Pages

if Eight of the dealer and consumer pieces
used in the promotion of Mother Takes a
Holiday are pictured in these pages:

(ll Dealer's Promotional Folder:
WTiirlpool provided the entire pattern of
promotion, including many helpful sug-
gestions, in a 12-page two-color booklet
with pockets for sample literature.

(2) Dealer's Order Card: a convenient
means of ordering printed materials to
handle local consumer showings.

1 3) News Releases: sample stories to
help dealers get advance publicity on local
showings; adaptible for radio and TV.

(4) Newspaper Ads: supplied in mat form
to enable dealers to combine product pro-
motion with publicity on film showings.

(.5) Reminder Card: colorful postcards
for dealer mailing to invited guests for the
film showing.

(6) Invitation Folder: for dealer mail-
ing to prospective guests at scheduled film
showing, (actually precedes use of the
reminder card noted above) .

IT) Handout Booklet: for distribution
to members of audience after showing of
film. "When Women Talk" contains un-
solicited comments made about Whirlpool
home laundry equipment.

(8) Dealer Response Card: (not shown i.
This is the final step after dealer's showing
and contains data on attendance and com-
ments on the film, for return to distributor.

CHECK LIST

for dealer's promotion of
"Mother Takes a Holiday"

□ 1. Find your audience
n 2. Determine the time

□ 3. Determine the place.

n 4. Reserve film and order
promotional aids

r~l 5. Schedule a projector and
projectionist

□ 6. Plan your program and

rehearse it.

n 7. Send news releases to papers

□ 8. Place special advertising

O 9. Send invitations and/or reminder
cards to your audience.
•
n 10. Arrange your meeting room

□ 11. Present your program.

D 12. Pass out "When Women Talk"

Q 13. Fill out and mail your response
card

Q 14. Return the film to your Wliirlpool
distributor.

(ten I lor,.! U u. .hoi k<.pp.M 'POSTCARb

"Mother lokei o Holidoy"

s\ij:> \ii)S

\\ hirlpool's film
>< IS the main

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^,,\# \#w^ \»'»'*' luiniiM ^^f,„.
v.>- \ 5 fi '«»%

7 **v

The Complete Training Package developed for meiiihers of the National Consumer Finance As-
sociation is pictured above. At top are individual "take-home" pieces for trainee study: individual
meeting guides for conference leaders and the efficiently packaged slide films and double-faced re-
cordings are shnun at bottom. Wilding Picture I'rodiK-lions was the producer.

Packaged Training Aids Finance Industry

N.C.F.A. POOLS KNOW-HOW AND RESOURCES TO PROVIDE A
VISUAL PROGRAM SERVING 7.500 OFFICES COAST-TO-COAST

It/f ORE THAN 890 presidents, vice-presidents
and other top executives of the consumer
finance industry, serving 10.000,000 American
families each year, have pooled their know-how
and resources to produce an integrated personnel
training program geared to the needs of some
7,500 licensed consumer finance offices from
coast-to-coast.

The program, which includes films, recordings.
booklets and training meetings was announced
this past month by Richard E. Meier of the Na-
tional Consumer Finance Association. Coordina-
tor of the program was Paul E. Selby, executive
vice-president of the NCFA, working with mem-
bers of the association's public relations com-
mittee. Wilding Picture Productions, Inc. was the
producer.

Serves All Tyi)es of Companies
The NCFA training program embodies com-
mon denominators of employee education for

both une-office companies and multiple operation
organizations. Problems peculiar to small towns,
cities and metropolitan centers have been care-
fully balanced in the broad overall program
according to Mr. Meier.

"It wasn't an easy task to make this training
program fit the individual needs of 7.500 differ-
ent offices nationwide." he said. '"But we be-
lieve we have gotten down to fundamentals suf-
ficiently to make the program effective wherever
employees are required to deal with the public."

.\inied to Improve Operating Efficiency

The main objective, he cjntinued, was to pro-
vide means by which an increase in general
operating efficiencies can be realized.

'"The NCFA," its president stated, "is con-
stantly striving to reduce operating costs to per-
mit us. wherever possible, to reduce the costs of
our services to the public."

The Personnel Training Program consists of

(I) ten training meeting sound siidefilnis on the
consumer finance business; (2j ten double-faced
records, with automatic version on one side and
manual version on the other; (3 J a leader's man-
ual on how to conduct a training meeting; (4,)
picture reviews and quizzes to insure that all
employees grasp the subject matter covered; (5)
illustrated take-home booklets to provide repiti-
tion for better retention of training material; (6)
a five-minute slidefilm and record on the best use
of the automatic projector in training sessions;
(7) a strong carrying rase for keeping all the
material together.

Broad Range of Specific Problems
Subject matter covered in the ten lesson pro-
gram includes internal office relations, telephone
usage, best methods of interviewing and evaluat-
ing customers, how to do a better job of verifica-
tion, constructive methods of service promotion,
improved techniques for loan closings and "can't
makes. " elimination of costly errors in record-
keeping, and community relations.

NCFA's industry-wide program sets an out-
standing example of cooperative effort on per-
sonnel problems; this pooling of knowledge was
fortified by intensive research through the pro-
ducer's creative staff and a careful re-evaluation
of ideas developed and tested over the years by
ihc armed forces and leading American com-
panies. ^

New Motion Picture "Inflation"
Sponsored by 20th Century Fund

Sponsor: The Twentieth Century Fund.
Title: Inflation, 22 min, color, produced and
distributed by Encyclopaedia Britannica Films.

"k When this new film was previewed in New
York recently, several economists arose to point
out what seemed to them to be errors of omission
in the film's treatment of the causes of and cures
for inflation.

In response, officials of the Fund explained
that although they were glad that professional
economists were interested in the film, it just
wasn't made for them, but for the average
citizen.

Putting a big subject like inflation into a two-
reel film takes a lot of boiling down : the surprise
in this film is not at any minor omissions which
might be discovered, some of which were neces-
sary, but at the success in which it covers the
recent and very extensive studies of the Fund on
this economic malady.

Inflation tells its story through the personal
experiences of several typical citizens of a myth-
ical "our town" — each of whom reacts strongly
to rising prices, shortages, lessening quality, etc.
The scenes lead finally to a meeting arranged by
the mayor, at uhich the citizens give free rein
to their questions about inflation and learn from
the economist of the local university the policies
needed to check it. The free-for-all discussion,
aided by animation sequences, makes clear why
the various anti-inflation measures are needed
and how they operate.

Prints of Inflation may be obtained at eco-
nomical preview rental cost from regional EB
Film offices or purchased outright at S200. Ad-
dress 1150 Wilmette Ave., Wilmette. III. B"

BUSINESS SCREEN M.\GAZINE

Ill the old days Ijelmc the turn ot the centurv, tins was
the American road. It didn't take vou very far and it
took a long time to get there. If you lived way out in the
I'ountry, fifteen or twenty miles away from the railroad station,
you had to get up before dawn to catch the 9::30 train.

You saw the faces ot old friends as you passed their houses,
waving good-bye and it gave you a wTench. But you saw, too,
how old and tired they looked — worn out bv har<l work —
locked on the land. Vou saw the familiar doctor's buggv in front
of a house and wondered if he'd gotten there in time . . .

<^cQi]ii^ iiiaaiBIl®il¥J IB©iiII>^^

The fanner who Ii.kI conic to the til\ ni.uU uh.a lie i.illnl
a <]uadricycle with a new-fangled engine run bv gasoline.
One night he backed the new ear out for his first trial run .

(

Ford's 50th Anniversary Motion Picture
Recreates a Half-Century of History . . .

• The epochal e\ eiits of the past 50 vears in .\merica hold many close ties
with the development of this nation's great automotive industrv'. In a new
sound motion picture. The American Road, the Ford Motor Company has
recreated memorable scenes and events of this historic period as part of its
50th anniversary program.

(left) You were leaving. . . for there were things you wanted to do that
couldn't get done on a farm. Interested in machinery, you wanted to
tinker with engines. Y'our name was Henry Ford and destiny waited . . .

Up and down the dark empty streets of the citv ran the little
quadricycle. Past the sleeping houses, ghostlike and unreal.

flitted the shape of tliini;s In i iiiiie. Rut the street w .is iie\ ei llie s.i

The new era didn't liaupvn oi-crni<ifit

ilfe.'"

The story of American
progress is a tremendous story,
indeed. America has changed
in the past 50 years in ways
that most of us could never
have imagined . . .

The going was rough for those early cars on the Aineritaii
road. We should pause to give tribute - not only to the
indomitable men who kept on making automobiles, but to
the reckless few who had courage enough to drive them . , .

Some people thought that the "sail-wagon" was a
better solution to the transportation problem . . .

The Motor Age

and Mass Production

In 1903, there were more than
a thousand automobile makers
in the U.S., including the
Ford Motor Company. Farmers
looked them over but thev
were too big, too expensive,
too clumsy and undependable.
They were not for him . . .

>^i-. uIr-m it came to racing cars, tlii~ n i, ih ■ i in:
was way ahead of his time. He built a racing car called the "99£
a big, heavy monster - all engine and wheels. Long, low and
powerful, it had a prophetic look. In a crude but
unmistakeable way, it had the shape of cars to come.

The "T" Is Born!

And then one day, there it
was! It was called Model "T"
a farmer's car, built by a
farmer. Henry Ford wondered
how he could bring the price
down so everybody could buy.

Left: In those days, cars were built
from the chassis up on one spot.
One crew handled each car . . .

Below; They tried moving the men
from car to car but it still took 12
hours to assemble each Model "V.

Genesis of the Idea:

Right: Henry Ford had an
idea. He said: "instead of
moving the men past the cars
why not move the cars past
the men?" They tried it
that way and the modern
assembly line was bom.
Now it took only 93 minutes
to assemble a complete car.
.Mass production brought the
"V within reach of all.

what a fine feeling it was to own your own car . . .
Sunday afternoon you dressed in your best clothes and
climbed in and sat there sniffing the faint, indescribable
smell of the car. You wondered when you'd ever get
old enough to crank the car. It was quite a trick . . .

Off you went to visit Uncle Obadiah
with the car bouncing along like
. 1 loat in a choppy sea . . .

.Mama would keep .saying "Papa, don't drive so
fast! " .^nd when you met another car coming
the other way ... oh boy! That was a thrill
that stood your hair right up on end!
After a rain, it was like driving in a swamp.

The rutted mud gave place to smooth dark ribbons of asphalt.
wide enough for two cars to pass each other. .\nd down
every road ran the Model "T, " panting and qui\ering as
It ate up time and distance— always eager to go farther.

We have come a long way since the Model "T ' — a long way
in a short time. Through the gay twenties . . . through
the grim depression of the thirties . . .

People from the cities began riding out into the countrv
and people from the farms began going to the cities . . .
There was a new look on people's fac-cs, a look of
discovery, and wonderment, and pleasure . . .

And then through a long and terrible World War.

There has been some rough going on the American road .

we have driven long stretches in darkness . . . and today .

W'lial alxiiil the [nan whose
slory began it all . . . Henry Fore!
fanner-boy . . . almost failure at 40
\iliose name became legendary?

The Storv Behind
"The American Road"

Qf the many suggestions and pro-
•-"■ams considered by the Ford Motor
Coinoanv in planning its 50th anni-
\- rsarv . . . the idea of a motion pic-
ture which would tell to all Ameri-
cans the story of how far we have all
come together in the last 50 years . . .
recei\ed enthusiastic support.

To begin with, nearly two years
ago. Ford Motor Company owned a
priceless collection of documentary
and historical films — one of the best
in America. It represented nearly 40
vears of effort on the part of Ford
photographers and motion picture
companies all o\er America. Actually,
it came to something over 2,000,000
feet of historical film, some of it un-
duplicated anvwhere else.

.\ftcr \ iewing this priceless film, the
decision was made to re-create some

Below: now along the American
road there are new and
significant images for us to
see and comprehend . . .

.\nd today, this is how tlu- AiiH-ncin rn.ul looks ... the
whole nation has become swift and mobile, flowing over
a network of highways and byways 3,222,000 miles long.
No longer are the city and the country separated.
Their ways of life have mingled and each has learned
something from the other. Tremendous vistas open up!

.\bo\e: motion pictures of Henry
Ford are fragmentary. This
informal glimpse shows him at his
office desk, talking to associates . . .

actual scenes and great moments of
the past 50 vears and to integrate
these scenes with historical footage
uncovered in the company's vaults.

Once into production, more than
two vears were spent in sorting, iden-
tifying and editing parts into the
finished version.

Production was entrusted to MPO
Productions and the script was writ-
ten by Joseph M. March. Narration
is by Mr. Raymond Massey. An orig-
inal music score was prepared speci-
fically for The American Road by
Alex North, the composer of music
for such well-known motion pictures
as Streetcar Named Desire and Viva
Zapata.

In addition to this, roving camera
crews were sent from coast-to-coast
to record phases of the American
scene today to point up magnificently
how far we have all come
together in the last 50 years.

Below: we have accomplished
much but tomorrow's works will
dwarf our own as the road leads
toward an e\en lietter life . . .

IN EVERY ORCA.MZATION TODAY,
private and public, the need for
some type of conference, meet-
ing, or convention arises. These
ser^'e a variety of purposes, among
which we mention a few basic areas
for conferences:

1. To provide training in duties
and responsibilities of a supervisor.

2. To provide information on
company policies, organizations,
procedures, products and plans.

.S. To develop unity of interest
on all levels.

4. To all levels to formulate de-
cisions.

Audio-visual aids for conference
use are many and varied. In addi-
tion to motion pictures we suggest
other projected aids, i.e.. slidefilms.
slides, and the opaque or overhead
projector.

For each of these there is avail-
able a wealth of prepared material.
The same equipment may be used to
project material expressly prepared
for a specific situation.

The outstanding audio aids are
are radio, record-player and tape
recorder. We also call attention to
various other legitimate aids which
have long existed but are today be-
ing used far more successfully than
ever before with intelligent applica-
tion of basic principles of effective
learning.

The audio-visual materials and
techniques considered here serve a
multiplicity of purposes at confer-
ences, meetings, conventions, and
group discussions, for example:

1. Introduction of a topic.

2. Background of a topic.

3. Highpoints of a topic.

4. .\lternative proposals.

5. Outline of entire discussion.

6. Noting specific points.

7. Presentation of problems.

8. Stimulation of discussion.

9. Development of thinking.

10. Job training.

11. Summarization.

We will enlarge on the value and
use of these media for the above-
mentioned purposes, pointing out
particular instances when certain
aids are most desirable.

Basic to the successful use of a
projectable aid to implement con-
ference development, are good phys-
ical conditions, such as proper ven-
tilation, sufficient facilities for dark-

Conference Tools and Techniques

Here's a Basic Overview of the Many Useful Tools
and Good Techniques to Improve Business Meetings

l.v Charlotte B. Polislnik*

eiiing the area, and freedom from
outside distraction, such as phones,
etc.

We are aware that on every level,
personnel are snowed under by more
written material than they can read
or absorb. Therefore, given favor-

able conditions of presentation, they
gladly turn to other visual media
and are prepared to understand it
and attempt to retain it.

THE CONFERENCE
ANNOUNCEMENT

♦ Notice of the conference should
be a carefully planned visual aid to
motivate attendance — not just the
same old mimeographed form or
card. There should be variety in
format, phrasing and use of draw-
ings or cuts, in color, when feasible.
Interest is thus stimulated from the
initial contact.

THE CONFERENCE ROOM

♦ The conference room inspires
\arious reactions. The floor cover-
ing, wall coloring and lack or choice
of pictures often create diverse im-
pressions. We emphasize the effec-
tiveness of a proper physical setting
for large meetings in that the par-
ticipants are soothed by certain
(olors and jarred by others: pos-
siblv influenced in certain instances
by the historic import of the setting,
or the pleasant scenic backgrounds,
as opposed to certain spots that are
grim looking, depressing, and ten-
sion-arousing: possibly even recall-
ling past unsatisfactory exix-riences.

Avoid blinking lights, changeable
neon reflections and outside noises.
Have a place for clothing and pack-
ages that is out of sight. Floral and
other decorations set a mood, but
beware of garish distractions.

PREPARING THE AGENDA:

♦ Ih.iv sl,..iild l.r l.-.i(l.Ts— that is
an individual ur a cununitlee, who
know all the communication media
which arc to l)c used. This avoids

duplication, and insures that the
n<aterial used will relate directly to
the area for which it is intended.

It is desirable in large setups that
there be a "Director of Communica-
tions" to give advice and sugges-
tions, to coordinate programs, and
to implement the philosophies, pol-
icies and methods. This same "ex-
pert" must recognize the importance!
of well-placed electrical outlets, use
of satisfactory tables, screens, etc.,
and constant check up of equipment,
with provision for adequate spare
parts, and for previewing of pro-
jectable media.

With all visual material for con-
ference purposes, constant revision
is essential to insure effective con-
tinuity. Every projected aid should
be previewed. Likewise, any pre-
pared material must meet satisfac-
tory standards. The material must
be adequate in every respect, or it
is not to be used. Any aid used
should have a definite purpose. The

use of loo much equipment at one
conference is very undesirable. Do
not hesitate to have a second view-
ing of a film. It often brings into
discussion points un-noticed during
the first showing.

In e\ery type of conference, the
human relations aspect of a visual
aid can be demonstrated to the as-
sembled group. Basically, every con-
ference is an attempt at good human
relations.

VALUE OF AUDIO-VISUALS

♦ Audio-\isual aids make for good
teamwork. They stimulate enough
interest to eliminate doodling and
inattention, the twin foes of effec-
tive conferences in all areas.

Whatever the nature of the con-

ference group, the technique itself
is an educational procedure. We are
therefore, interested in applying
psychology that has been proven
educationally successful.

Efficiency in every organization
is imperative. Efficiency stems from
good training organized to show
results in the quickest time. The
military's use of audio-visual aids
showed they were time saving.
Herein lies the importance of using
such techniques to train conference
leaders.

Where the conference is a part of
a training program, reliance on
specific training films concerned
with the area is a desirable pro-
cedure. .Again, we are reminded of
the Army's success with their vari-
ous "how to do it" films. This type
of conference helps the individual
to think and to develop aad improve
himself.

Some conventions are very large,
e.g., trade conventions, scientific,
technical, political, or diplomatic

meetings — here again goals can best
be reached by employing audio-
visual aids. .\n outstanding example
is the use of earphones enabling
concurrent interpretation for mem-
bers of I'. N. This is done when we
cannot dogmatically establish an
"official language."

Important also to the success of
this type of meeting are the relation-
ships they maintain with the large,
existent outlets of communications.
The timeliest instance at the mo-
ment is the varying use made of TV
during the 1952 political conven-
tions and campaign, as well as radio
and motion picture news services.

CONFERENCE LEADERSHIP
* In inanv iii>tancos, chairmanship
or leadership is rotated. Training
for the entire group of prospective
leaders can be arranged via one
film, filmstrip. or set of slides,

(CONTINUED ON PACE 70)

Meet the .\utlior

*Mr>. Polishuk has doni- sraduale work
in ihr (lomniunicotions Dcpt. at Nrw
^iirk Inivrrsity; was i-hairman of th--
!*K Commiltf*- of (he Communicatiun^
C.uincil al NVl and is audio-visual co-
ordinator al r.S. 42, Brooklyn, New York.

>-J

NUMBER 4 • \ O I. L' M E 11

^. L. it, 'S-

^i».'~^>J- •■

Pt^'^" -^

\nnuiii nnanU htiniiiict at Htild Carter roncUnl,

\nnual F,hii Frslnal.

Cleveland Film Festival Awards to 16 Pictures

SLX INDUSTRY-SPONSORED MOTION PICTURES WIN STATUETTES
AS NATION'S FIRST TWO-DAY CIVIC FILM FESTIVAL IS HELD

subject was also produced by Wild-

C LEV ELAND'S sixth annual
Film Festival, first two-day af-
fair of its kind in the U. S.. wound
up on Thursday evening. June 18.
with the presentation of top awards
to sixteen sponsors and producers
of motion pictures adjudged the
best of their class by festival audi-
ence juries. Six of the 16 "oscar"
winners were industry-sponsored
films. More than 300 film enthusi-
asts attended the screening of 149
pictures in the 16 categories of sub-
ject matter arranged by festival
committees.

Choice of the Audiences

Winner of the first place statuette
award in the field of public relations
films was General Motors' 16-min-
ute color film The Look of Tliines.
Best of the sales promotion films
was Out of the North, the 31-inin-
ute color film of Nash Motors, pro-

duced by MPO Productions. Most
highly-rated of the films in the cate-
gorv of industrial engineering was
The Belter Way, a 26-minute sub-
ject produced by Wilding Picture
Productions, Inc. for the United
States Steel Corp.

Best in Science and Safety

In the field of science films. A Is
For Atom, a General Electric color
film. IS^^-niinutes long, won top
honors for the sponsor and its pro-
ducer, John Sutherland Produc-
tions. Poletop Rescue was the best
of the safety category. This color
film was sponsored by the Edison
Electric Institute and produced by
Motion Picture Productions.

Best of eight films selected for
screening in the industrial training
group was a Pratt & Whitney-spon-
sored motion picture Here's Where
1 ou Came In. This 40-minute color

mg.

A well-known industrial film pro-
ducer. Raphael G. Wolff Studios,
won top honors in the travel cate-
gorv for Hirer of ^'o Return, a 19-
niinute color picture.

Approximatelv 600 of the best
and latest 16mm films were sub-
mitted for previewing by the 16
festival screening committees dur-
ing the months preceding the event
itself. According to festival chair-
man Clarence J. Dover, the ulti-
mate selection of the 149 pictures
shown represented the nation's best
in each of their respective subject
categories. Winners were also se-
lected by audiences viewing teach-
ing and classroom films (The Amer-
ican Revolution, produced by Ency-
clopaedia Britannica Films was first
in this group) ; mental health films
( first award to Shyness, produced
by the National Film Board of Can-
ada) ; religious films (/ Beheld His

Clory, produced by Cathedral Films
was first) : arts and crafts category
I Toulouse-Laulrec produced by Pet-
r, Heithof): law films [John Mar-
shall was the winner, also from En-
cMJopaedia Britannica Films).

Awards in Other Groups
In the category of international
lilrTis, Paris on the Seine sponsored
by the French Embassy and pro-
duced by J. C. Bernard was the win-
ner. Among films in the intergroup
relations category. My Brother, pro-
chiccd bv Concordia Films won first

Lecturer-Producer Julien Bryan
was the principal speaker at Cleve-
land's annual Festival aivards din-
ner on June 18.

honors. General health film honors
went to Second Sight, a 17-minute
subject submitted and produced by
RKO-Pathe.

In a brand-new and highly-inter-
esting category of "experimental"
films, an impressionistic color pic-
ture W'eegee's New York was ac-
corded an "oscar." The film was
produced by the New York press
photographer. Weegee.

Cleveland's annual Awards Ban-
quet w^as the scene of "oscar" pres-
entations, made by Omar S. Ran-
ney. motion picture critic of the

Te.n of the Si-XTEen "Oscar" Winners at Cleveland are shown below.
Among producers represented are Robert Broun and Joseph Dickman (EB
Films); L. T. Young, Wilding; and Don Jones. Motion Picture Production.s.

Festival Co.mmittee Members included 1 1 to r) Harold Mssley, Helen
Harp. Elizabeth Hunday, Ruth Thompson, Mrs. Elizabeth Alexander, Vir-
ginia Beard, and C. J. Dover, Festival Chairman.

BaiNQUET Luminaries at Ctevelaml(L to rj Dale Cannon, president, Cleve-
land Film Council: Julien Bryan, guest speaker; Dennis Williams, vice-
president Encyclopaedia Britannica Films, master of ceremonies: C. J.
Dover, festival chairman.

Cleveland Press. The 150 din-
ner guests also heard Julien Bryan,
executive director of the Interna-
tional Film Foundation, speak on
"Films as Fighters for International
Understanding." Master of cere-
monies for the evening was Dennis
Williams, vice-president of Ency-
clopaedia Britannica Films.

Credit Shared by Many

This sixth in the series of annual
festivals at Cleveland was sponsored
by the Cleveland Film Council
which is affiliated with the Cleveland
Chamber of Commerce and the Film
Council of America. Members of
the Executive Steering Committee
who directed arrangements under
the supervision of Mr. Dover as fes-
tival chairman were Virginia Beard
and Elizabeth Hunady of the Film
Bureau. Cleveland Public Library:
Harold Nissley and Dwight Han-
chette.

Screening committee chairmen in-
cluded William B. Reynolds. Ohio
Bell Telephone Co. (public rela-
tions) ; Prof. Vance Chaniberlin.
Fenn College (sales promotion I :
Anthony A. Cox, Cleveland Elect rit
Illuminating Co. (industrial engi-
neering!; William H. Oilman.
Brush Development Co. I industrial
training) ; Dr. Wm. von Fischer.
Case Institute of Technology I sci-
ence) ; Otto Haier, Standard Oil Co.
(Ohio) (safety); Louis J. Burger.
University School (travel): Ken-
neth R. \'ermillion. East Cleveland
Board of Education (teaching &
classroom 1 .

Law films were screened under
the direction of Prof. Robert Cook,
Western Reserve University; men-
tal health films' committee chair-

NUMBER t • VOLUME 14

man was Mrs. Ruth A. Matson.
Cleveland Mental Hygiene Assn. Re-
ligious films were supervised b\
Rev. Warren W. Blodgett of the
Cleveland Church Federation. Ruth
L. Pattison handled general health
films. Mrs. Florence Craig I Cuya-
hoga County Library ( was arts &
crafts' chairman: and James D.
Nobel of the National Conference of
Christians & Jews supervised films
on intergroup relations. Jasper
Wood of the Film Society handled
experimental films.

Boon to Film Users
"Time Saving'' headed the list
of favorable comments heard dur-
ing the festival screenings. In the
industrial training category alone,
a total of 99 films was screened by
the committee before eight were se-
lected for showing. In three hours,
a busy training director saw the
latest and best films in his field
without tlie 50 hours of preliminary
screening otherwise needed. ^'

Omar Ranney. motion picture critic
of the Clereland Press makes "Os-
car" presentation to Don Jones, for
safety irinner "Polelop Rescue."

CASE HISTORIES

Liikens Steel Shows
Road to New Profits

Sponsor: Lukens Steel Company
Title: Equip for !\'eu' Profits, 30
min. color, produced by Robert
Yarnall Richie Productions.
* Lukens Steel Company has re-
leased a new non-technical film
documenting factual accounts of
how clad steel equipment is helping
many industries achieve new profits
in the S130 billion a year consumer
goods business. The versatility of
clad steel plate products is de-
scribed, explaining uses for these
economical bi-metals whose ton-
nage sales have skyrocketed 2,000%
since 1939.

The motion picture was designed
and written (by Oeveste Granducci)
for use by fabricators in their sales
presentations to industrial users and

^fBKUm^mSSS»

Eh ^^* ' ii

designers of clad steel and steel
plate equipment. This use exempli-
fies the merchandising policy of
Lukens. who helps its customers,
equipment fabricators, sell Their
customers, the ultimate users of
equipment. The film is now being
introduced to fabricators through-
out the countrv. Following these
"'industrv premieres" and subse-
quent showings bv fabricators, the
film will be made available for gen-
eral showings. Bookings may be ar-
ranged from the manager of mar-
keting service at Lukens Steel Com-
pany in Coalesville. Pa.

To help Lukens' customers get
the most use from Equip for A'eic
Profits, the company has put out
an excellent brochure that explains
how the film can create new busi-
ness, how to put on an effective
screening and how to follou-up the
film w'ith actual sales.

Lukens will provide fabricators
with a personalized title credit iden-
tifying them with the presentation
of the film. And, as the brochure
explains, the film can become a
strategic vehicle to get tlie fabrica-
tor's resources before whole engi-
neering groups in companies. ^

•SSl^L-i"

Gracefil Tern spreads wings in a
scene from "Birds of the Prairie"
described below.

Miiiiieapoli.<-Moliiie Offer.*
Three Films on Bird Lore
Sponsor: Minneapolis-Moline Pow-
er Implement Company.
Titles: Birds of the Prairie, Bird
.\esting Time and Waterfowl in
the Spring, 10 min. each, color,
produced by Martin Bovey Films.
♦ Minneapolis-Moline, a long-time
user of fibns, has sponsored a new
series of three short bird films of
genuine interest to almost any
group. As brief additions to a plant
film program, they would have spe-
cial appeal during the summer and
fall months.

The first in the series is Bird
Nesting Time, dealing with the home
life of 13 relatively well-known
North American birds. Showing
some of the personalized quirks of
various birds, it points out that in
general birds are the guardians of
our food supply because of the tre-
mendous number of insects they de-
stroy.

Birds of the Prairie won a first
award in the classroom division of
the Boston Film Festival. With the
western prairies as its locale, it
shows birds to be a part of the
American Heritage to be cherished
and guarded.

Some of the exciting shots in
W alerfoul in the Spring are of huge
flocks of Canadian geese, and marsh
hawks diving at the camera. Its
theme is that a camera or field
glasses are fine for hunting birds.
.\11 three films are narrated by
John Cannon, and the excellent pho-
tography was done by Martin Bovey.
Distribution is handled by the spon-

The Kir.DEER defends her camo-
flaged nest in this scene from "Bird
\esting Time" reviewed above.

Hi I ou : W Musii l'ni.si[)KNT .(r-
ihiir K. .Ilhin.ton is pirluri-d llejil
uilh producer A. E. H riiilil. Jr. of
(.oiiilor Films.

Fu.MiM. V Bi.l

hash" which features Barr) Hopkins. CharU-^ H)„n ,ind
Mina Koth during its 25 minutes of colorful fact and fan-
tasy about the history of a railroad.

The Wabash: Pioneer With a Future

RAILROAD PREMIERES 25-MIN. COLOR FILM -'ONCE UPON THE WABASH'

EARLY Among the Pioneers of the rail* in
mid-Amerira was the famed Wabash which
sent its "Rogers" engine down a crude,
uneven roadbed as earh as lo38 Today, the
Wabash Railroad Company proudly displays a
-52.000.000 modern streamliner, the "Blue Bird"
on its regular Chicago to St. Louis run and has
recently completed a model S4.000.000 freight
yard at Decatur. Illinois to facilitate this increas-
ing part of its business.

This 115-year span of history, with emphasis
on todays chapters, is told in a new 25-minute
color motion picture Once Upon the Wabash
which was premiered last month to a distin-
guished audience of St- Louis civic, educational
and business leaders. .At the luncheon, Wabash
president Arthur K. Atkinson spoke briefly and
introduced the film. The picture was produced
by Condor Films. Inc. and features a professional
cast.

Although most of the film was made "on loca-
tion"' throughout the Wabash system, from
Buffalo and Detroit in the East to Chicago, St.
Louis and Kansas City at its western terminus,
many of the key scenes were shot in Condor's St.

Louis studios. Once Upon the Wabash features
an entertaining, fantasy treatment which bridges
time and space between yesterday and today with
unusual success.

For clients who want important facts, the
VI abash film offers a series of shop montages
together with a block-long dolly shot from an
overhead crane showing freight cars being con-
structed. Story of the film was written by
Oeveste Granducci and original music was com-
posed by Lloyd ISorlin. Condor s film editor.
\ ictor G. Lewis, Jr.. cut the picture adroitly. A
new-type supersonic, variable density sound track
is said to account for the unusual clarit) of music
and voice throughout this color fihii.

Once L pon the Wabash will be distributed
nationally by Modern Talking Picture Service.
Inc.- to both adult and vouth groups. A special
television version will alsQ be made available.
The Wabash is, meanwhile, showing the picture to
its own employees at a series of on-line meetings
and to traffic clubs and other railroad organiza-
tions throughout the country. The employee ver-
sion includes a 3^2-niinute prologue message
featuring Wabash president Atkinson as he in-
troduces the film. ^

500 Premiere Guests saw the first public showing at St. Louis under the auspices of the
Chamber of Commerce of that city.

"Design for Selling"

NEW JOHNSON AND JOHNSON FILM

Sponsor: Johnson & Johnson
Title; Design for Selling, 30 min, b/w, pro-
duced bv Henry Strauss & Company.
* Old "Doc's"' mustv drug store down on the
corner is rapidly becoming a thing of the past.
The new pharmacy, badly hit bv competition
from the super-market, is rapidly adopting the
(cimpetitiiin"s chief advantage — self service — by
c(]iiverting to a "super-drug-market "' itself- To
stave off the serious threat from super-markets,
retail druggists will spend over -SlOO million on
store reorganization and modernization this year.
If past experience holds true, the "reorganized"
pharmacy should rack up 20' r increased sales
volume in the year following its conversion to
modern display methods.

Helping Fortify the Druggist

Johnson & Johnson, an important supplier of
the pharmacist"s and of the super-market gro-
cer"s wares- feels that its heart is in the drug store
business, and it has spent much time, effort and
thousands of dollars to back up the druggist and
maintain his economic position in the commu-
nity.

Latest effort in this campaign is a package of
materials built upon a lead film. Design for
Selling. The new film, which will be shown at
state and regional drug meetings, dramatically
portra\s the need and the methods for modern-
ization and the benefits to be derived from it.
Equally as important, a comprehensive Johnson
i. Johnson portfolio gives retailers the step-by-
step procedure for getting the job done efficiently
and economically.

According to E. G. Gerbic. Johnson & John-
son's Vice-President, Advertising and Merchan-
dising. "\^'e feel that it is our responsibility to
provide druggists with all the tools necessarv for
successful retail merchandising in addition to
creating product demand through advertising
support. If our efforts result in increased over-
all volume and profit for the retailer, our own
products will prosper in direct relation to his
success."

Old-Fasliioned v.s. the Modern

This store-wide merchandising program, in-
cluding the motion picture. Design for Selling,
was produced under the supervision of W. E.
Sawyer, Johnson & Johnson's Director of Mer-
chandising Services. The picture itself centers
around a pharmacy in an average communitv.
Charley Higgins. the owner, is highly respected
in the connnunity. He is proud of his many
steady customers, most of whom he has known
for vears. His is a good store, but it has slipped
behind the times.

It has a cluttered look, the counters are piled
with merchandise. The wall cases are covered
w ith glass doors, through which little can be seen.
The picture dramatically portrays Charley's
dread of diange: his first reluctant and then
finally enthusiastic conversion to the necessitv
of change to meet the challenge of new customer
buying habits. Q'

BUSINESS SCREEN MAGAZINE

AWARD -WINNING FILMS

atDarl) for ©utttanbing iWcrit

JimerUan Vw^nvlw

CHOSEN BY A PANa OF AUDIO VISUAL LEADERS
AS AN OUTSTANDING 1951 PRODUCTION FOR SCHOOLS

The recognition accorded our past performances
s gratifying, but the best film we ever made
will be the next film we create...

MPO

PRODUCTIONS, INC.

15 EAST 53rd STREET

NEW YORK 22
MURRAY HILL 8-7830

CASE IIISTOKIlilS

OK KKCEM' ULSIiNKS^ PICTLKES

Postal Progress

POST OFFICE DEPAKI.MENT SHOWS
GALNS I.\ "PIGEON HOLES & PROGRESS"
Sponsor: The Post Office Deparliiient.
Title: Pipeon Holes ami Progress. 22 niiii. li&w;
produced by Vopiie-Wriphl Stiidins. Inc.

TIIK l'..sl Office Department embarked on the
production of a fihn initially due to observa-
tions made of the use of fibn in commerce and
industry in the fields of promotion, public rela-
tions, employee relations, and training, and to
the interest of certain manufacturers of the newer
types of equipment which have been adopted or
are under experiment by the Post Office Depart-
ment. The manufacturers were considering the
production of a film on the post office for use bv
both their own public relations organizations and
the Post Office Department.

When it was determined that a fully satisfac-
tory arrangement could not be completed under
such circumstances, the Post Office Department
decided upon a contractual arrangement for the
production at its own expense.

It was deteniiincl tbat the lllm would shoot at
a broad target. This was done because of the
feeling that a film portraying the course of a
letter through the ])ostal system from the desk of
the writer to its reading by the recipient, with
short side excursions into interesting features
involved in the handling of mails of other cate-
gories, would be valuable as a source of general
information to postal and civic organizations: as
a vehicle for orienting and indoctrinating new
employees: as an opportunity for giving a bird's-
eye view of the whole postal system to other
postal groups whose daily duties did not afford
such an opportunity: and as a means for dissem-
inating information as to the extent of the grow-
ing, progressive attitude of postal administrators.

A Test of the Film Medium

In view of the fact that the Department had
not previously used motion pictures for any pur-
pose, it was decided that the production of the
film and the distribution thereof would be made
as an experimental test of production problems,
of private and Government methods of distribu-
tion, and of the demand for and the reception of
motion pictures presenting important features of
the postal service.

Following routine negotiations. Vogue Wright,
Inc., of Chicago, was selected to produce the pic-
ture, with liaison and assistance from the Office
of the Administrative Assistant to the Postmaster
General. The initial understanding was that the

post oflice representative knew nothing about
making movies and representatives of Vogue
Wright knew nothing about the post office. Work-
ing together ((instantK and coming to a complete
understanding with resj)ect to features of the
script and shooting, the cutting and laboratory
work, the final result was I'i^eoii Holes and
Progress, which is now available for distribution
through requests made to jjostmasters.

National Distribiili

I.N \I(.d.

Preliminary distribution has been made by the
I'ost Office Department. Further distribution is
to be made following completion of a contractual
arrangement being handled on a contractual basis
by Modern Talking Picture Service. Inc., through
its nationwide network of 28 exchanges. Earliest
showings arc taking place in principal U. S.
cities as print supplies permit and the program
may later be expanded for public showings. S'

A Preview of Coming Attractions

■k In August. Business Screen will bring vou
an article on "How to Get the Best Out of Your
Scriptwriter" plus the latest installment of '"The
Index of Sponsored Films."

There's a long overdue listing of program di-
rectors of the nation's principal TV stations in
that issue plus supplemental listings on this
month's Special Service Section. More features
and more news of significant interest! g"

THESE MODERN TECHNIQUES AND EQUIPMENT HELP SPEED HANDLING OF MAIL BY YOUR POSTAL SERVICE

Special Helicopter Service moves airmail
between airport, main post office and some subur-
ban post offices in several cities.

Endless Co.weyor Belt on ivliick incoming
mail is loaded. Each position down the belt takes
a /)«(.'. separates by destination.

The Sestak Machlne in aetion. Here separa-
tions are made on letters by state, railway post
office or city, as indicated.

Another Sestak View showing consolidation of Your Postman separates letin ^ /// ///- ,.
separating work done by approximately 25 per- which he will later make his din-.i ,lrl,v.

sons in picture right above. home or office, etc.

der in
ries to

Many Types of hand carts are being experiment-
ally used by the Post Office to help relieve the
postman's carrying load.

BUSINESS SCREEN .MAGAZINE

Kodascope Pogeant Sound Projector.

The economical, top-choice machine for
sound and silent projection under aver-
age conditions. Where optimum sound
distribution is desired, plug in the Kodak
Multi-Speaker Unit, three extra speakers
in matching case. Projector, complete
with 8-inch speaker. S400. Multi-Speaker
Unit. $92.50. Sound and silent projection.

lNow...a Kodak Projector for
your special 16mm. requirements!

Kodascope Pageant Sound Projector,
Model AV.071, with Plus-40 Shutter.

Super-brilliant version of the standard
Pageant, featuring the Plus-40 Shutter
which increases light by more than 40'^.
Ideal for projection in hard-to-darken
rooms, halls, or auditoriums; for long
screen throws or unusually large picture
areas. S400. Sound projection only.

Here is good news for everyone

Projectors thai offers a w.de choce
„,n,eetmg your speofic needs!

For example, >r '"""^'"^"°" ' J.
problenMhere are two sound PO«_

tors equipped with Kodak s remark
;;eP.us'40Shu«erwh>chprov,des

r,.th-m40' ; «(ra screen brilliance,
'o Tft:usemoviesforcn.icals,udy
Xons analysis, ti-e-and-moiion
study etc.-there-s a new 16mm
silent "projector specifically designed

for the purpose.

Whether you show sound or silent

^ovies-or both-and wheth r you
show them in cramped quarter, or
spacious auditoriums, there s a
Kodak Projector exacly nght for
your requirements. ^,^^^.

And wiportani- all p>.
dak 16mm. Projectors arc perma
nen.l Prelubricated at the factory
an exclusive 16mn,. feature that
eliminates o.»W-e/v 'he over- and

projection equipment'. ^^_^.^^^,

cee \our I'^ouaK. .-»
Dealer about a demonstration, or u^

° eck SUP below for further details.

MOTION-PICTURE PROJECTORS teach,

frain, entertain,

inform

Kodascope Pogeont Sound Pro|ector.
Model AV-1S1, with IS-won ompllfler. .\

powerful high-fideliiy amplifier learned with
the extra capacity of Ihe 12-inch Kodak De
Luxe Speaker provides sound ample for
auditorium projection. Separate bass, tre-
ble, and Fidelity controls afford the finest
sound quality obtainable with a portable
projector. S530. Sound and silenl projection.

Kodo

nl So

nd Pr

Model AV-ISU, with Plus-40 Shutter and
15-watt amplifier. Combines the extra light
from Kodak's Plus-40 Shutter with the pre-
cise tone-and-\olume features of the Model
AV-151. lis brilliant screening and superb
tonal quality enable you to meet ererr 16mm.
sound requirement short of a theater-type
installation. S530. Sound projeci ion only.

Kodascope Analyst Pro|ector. Designed for
16mm. motion-picture anahsis. Hea\y-duty
reversing mechanism operates from remote-
control switch on 5-foot cord. Conslant-
speed blower permits repeated, instantane-
ous film reversals with complete safety for
film and projector. Includes Kodak Day-
light Projection Viewer for desk-top movie
study. S295. Silent projection only.

f*-

■ change without notice.

Prices subject i

I EASTMAN KODAK COMPANY, Roch..H„ 4. n y. '' I

Pleose send name of nearesi Kodak Audio Viiuol Dcoltr. Complete in-
formolion on equipment checked; Zj standard Pogeont D Pogeon*
Model AV.07I □ PogeonI Model AV.I5I D Pogeont Model AV-
I5IC is Kodascope Analysl D Kodol MulllSpeoker Unit D foil-
mon I6nim Proieclor, Model 2S.

The Eastman 16mm. Pro|octor, Model 15, for theater-quality
projection. Built for hea\y-duty service in large auditoriums.
Ihealers, or assembly halls. Powerful optical system and high-
fidelity sound system assure top performance from any 16mm.
optical sound film. Two models, high-intensity arc (left), and
tungsten (right). Prices from S3270.

NUMBER 4 • V O I. r M E 14

for

speedier
service —

use byron

black and white lab facilities

now!

- bluck
and white

I'riiitiiii; timed |jictiire an<l
.sound sinuiltaiieoiisiy from same
aperture . . . exclusive with Byron

Fades and dissolves from camera
nefjatives . . . exclusive with Byron

Separate reversal developing
machine

35 mm to 16 nnn reduction
printing

Step printing
('.()ntinuou> printin<j
Peerless Trealment
Op,n daily 8::i(l a.m. luilil midiuf^hl

Separate positive developing
machines

Separate negatixe de\ eloping
nachincs

fc^ jr ■ \m I I S^tudios and Laboratory

1 226 Wisconsin Avenue, N.W.
Washington 7, D. C. DUpont 7-1800

film processing

capacity of
'A million feet
per irorkinfi day!

now!

— ive can process

and ship 25 sound

prints of a 5 -minute

TV neus show

in 2 hours from your

exposed camera negative!

I'RACTICAI.I.V l-VKKI HIM I'KODtCKK I\ TMK WKSTKRN II KM ISPII KK K IS A Cl.lE.NT OK inRON

BUSINESS SCREEN MAGAZINE

BUYER'S GUIDE TO FILM LABORATORY SERVICES

Both national and local film laboratory sources arc included in this alphabetical

listing, according to completeness of data furnished. Labs specializing in color

film processing are included: see data under "primary services."

Alpha Film Labor.4tories
6000 Pimlico Road, Baltimore 9

Phone: Liberty 2-6216
Date of Organization: 1919

Vi'. Ernest Wood. Owner

Acme Film Laboratories, Inc.
1161 N. Highland Avenue, HoUj wood 38
Phone: HO 4-7471
Date of Organization: 1946
Principal Officers and Department Heads
Sara Sawelson. President
Gil Scott, Sales
Lou Vincent, Plant Superintendent
David Christopher. Office Manager
Primary Services: Complete 16mm-35ram lab-
oratory facilities. ( Editorial, sound and optical
services on the premises.)

Facilities: All latest modern facilities for print-
ing and developing.

Special Services: 16mm b&w dupe neg, or
Kodachrome printer — prints varying lengths lap
dissolves or fades according to your editorial re-
quirements.

References: Bing Crosby Enterprises, Columbia
Broadcasting Co., Hal Roach. John Sutherland
Productions, Vitapix Corp.

Associated Film Laboratories

5631 HoUvivood Blvd.. Hollvwood 28

Phone: HO 4-8195'

Date of Organization: 1951

Priivcipal Officers and Department He.\ds

Theodore Hageman. Partner

Wilson Leahy. Partner

Jack Taylor. Laboratory Superintendent

Irv Citron, Office Manager

Primary Services: Specializing in 16mm color

printing.

Facilities; Printers, projection room, vault.
Special Services: Cue roll printing, dissolves of
any length from 15 to 120 frames, Westrex elec-
tronic re-recording of all sound release prints,
and printer equipment eliminating the appearance
of negative splices on the screen.
References: Cascade Pictures of California.
Cine-Tele. North American Aviation, Northrop
Aircraft, Raphael G. W'olff Studios.

Byron, Inc.

1226 Wisconsin Ave., Washington, D. C.

Phone: DUpont 7-1800

Date of Incorporation: 1938

Principal Officers and Department He-\ds

Byron Roudabush. President

Dudley Spruill. Vice President and

General Manager

Joseph K. Hooper, Laboratory Manager

George T. Merriken, Production Manager

Primary Services: Color-Correct* prints: black
and white developing and printing: reduction
printing: step printing: continuous printing;
titles; art: animation; sound recording: music

•Reg. U. S. Pat. Off.

NUMBER 4 • VOLUME 14

librarx : sound effects; editing; motion picture
consultation service.

Facilities: 2 separate positive developing ma-
chines; 2 separate negative dev. machines: 1
separate reversal dev. machine: one 35 to 16 re-
duction printing machine; 2 step printers: 12
continuous printers; edge numbering machine;
animation stand; complete 16mm sound system
Reeves magnetic and J. A. Maurer optical; 35inm
film phonograph; air conditioned building and
film storage vaults; editorial space.
Special .Services: Color-Correct* prints; Color-
Correct* answer prints in 8 hours. In addition to
our Color-Correct' prints we have b&w film proc-
essing capacity of 14 million feet per working
day. Fades and dissolves from camera negative.
Printing timed picture and sound simultaneously
from same aperture.
References: .Available upon request.

Cinema Research Corporation

7000 Romaine Street. Hollvwood 38
Phone: HO 2-7464-65
Date of Organization: November 1947
Principal Officers
Harold A. Scheib, Pre.'^idenl
Ernest W. Arcella, Vice-President
George B. Ross, Jr., Secretary
Prim.-vry Services; Optical printing: 16mm to
16nmi, 16mm to 35mm. 35mm to 16mm. 35mm
to 35mm: registration contact printing: anima-
tion camera photography. 35mm and 16mm:
title photography. 35mm and 16mm.
F.WILITIES: 3 Acme optical printers. 1 Acme ani-
mation camera, 1 Acme registration printer.
Special Services; Specializing in optical print-
ing, related to color work; complete duplicating
service on Eastman and Ansco color negatives;
also specializing in 16mm blow-ups to 35ram
color.

References: Atomic Energy Commission, Con-
solidated Film Industries. Dudley Pictures and
Television Corporation, Houston Color Film Lab-
oratories, Wilding Picture Productions.

Circle Film Laboratories, Inc.

33 \^est 60th Street, New York 23

Phone: CO 5-2180

Date of Organization: 1942

Principal Officers and Department Heads

Herbert R. Pilzer. General Manager
Joseph S. Salzburg, in charge of editorial service
Primary Services: Developing and printing of
35nim and 16mm motion picture film, reduction
printing, complete editorial service and sound re-
cording.

Facilities: Bell & Howell, Houston, Dupue,
Union, Debrie printing and developing machines;
Moviola. Bell & Howell splicers; cutting rooms.
Special Services: One day service on any lab-
oratory work.

References: Association Films, Library Fihns,
Madison Pictures, Official Films, Seminar Films,
and Lnity TV.

(continued on following pace 54)

BUSINESS SCREEN

Annual Review

SPECIAL
SERVICES

KEY FACTS FOR
THE BUYERS OF

* laboratory Service

* Sound Recordinj

* Optical Effects

* Animation

* Title Service

* library Music

* Stock Shots

* Film Treatment

* Film Handling
Film Storage

FILM LABORATORIES;

(CONTINIED FROM THE PRECEOINC PACE!
• • •

George W. Colburn Laboratory. Inc.
164 N. Wacker Drive. Cliicafio 6
Phone: STale 2-7316
Date of Organization: 1936
Pri.ncipvl Officers and Departmemt Heads
George W. Colburii. ['resident
John E. Colburn. Exec. Vice President and
Treasurer
Franiis W'. Colburn. I ice President and Secretary
Robert A. Colburn. lice President,
Laboratory Operations
Primary Services: Negative and print process-
ing: editing and matching; slidefibn animation:
release printing: edge-numbered work prints:
sound recording and re-recording; Vacuuniating:
titling and animation; contrast masking; slide
duplicating: fihn library.

Facilities: Five-story building, including proc-
essing, printing, recording and studio facilities.
References: American Petroleum Institute:
Barber-Greene Co.; Dallas Jones Productions:
Mervin W. LaRue. Inc.; Purdue I'liiversitv;
L . S. Corps of Engineers.

• • •

Color Service Co., Inc.
115 West 45th Street. New York 19
Phone: JUdson 6-0853
Date of Organization: 1948
Principal Officers and Departme.nt Heads
Robert Crane. President
Nathan Sobel. Secretary-Treasurer
Robert B. Pell. Sales Manager
Fred Todaro. Plant Manager
.\nita Tricomi. .\egaliie Dept.
Walter L hlick. Timing Department
John Whitaker. Color Processing Department
Primary Services: Process and print all types
of 16mm and 35mm color, including Korachrome.
Ans<o, Eastman Negative-Positive, .\nsco Nega-
tive-Positive. Scene to scene color correction and
automatic printer effects. B&W reversal printing,
negative matching and edge-numbering.
Faciuties: Complete laboratory facilities for the
above services; scene to scene color correction
printer; negative-positive processing equipment.
Special Services: One of a very few color labs
handling 16mm Eastman and Ansco negative-
positive color corrected release printing.
References: American Telephone & Telegraph:
Colonial Williamsburg; Jam Handy Organiza-
tion: Metro Goldwyn Mayer; Universal Pictures.

-K -H -tt
Color Reproduction Company

7936 Santa Monica Boulevard, Hollywood 46

Phone: HO 4-8225

Date of Organization: 1941

Principal Officers

Larry E. Layos. President

Edwin F. Jennings, V ice-President

E. Max \X orley. Laboratory Superintendent

Primary Services: 16mm color and black and

white duplicating.

Facilities: Modern laboratory with complete
16mm facilities.

References: American .Airlines. The Jam Handy
Organization, Lockheed Aircraft Company, North
American Air Craft Company, Princeton Fihn
Center.

M -^ ■¥.

Consolidated Film I.ndlstries

959 Seward Street, Hollvwood 38

Phone: HO 9-1441

Complete Laboratory Facilities Also

in New York City and Fort Lee. New Jersey

Principal Officers and Department Heads

Sidney P. Solow, General Manager

Ted Hirsch, Supervisor — 35mm

.Sam Cohen. Supervisor — 16mm

Richard Rodgers. Sales Manager

Ira M. Johnson. Comptroller

Primary Services: Fihn developing and prmt-

ing (35mni and 16mm). color and b&w: titles:

optical effects: .slidefilms: registration printing:

reduction printing; blow-ups from 16mm to

35mm; film storage.

Facilities: Eastman Kodak & RC.\ Sound Reduc-
tion printers: Bell & Howell contact printers;
DePue picture reduction printers: ERPI Densi-
tometers; CFl developing machines; Kodak
16nmi projectors: Simplex 35nmi projectors; cut-
ting rooms: storage vaults.
Special Services: Can furnish all laboratory
services.

References: Desilu Productions: Encyclopa-dia
Britannica Films: Family Films: RKO Radio Pic-
tures: Roland Reed Productions.

Crescent Film Laboratories. Inc.

7510 N. Ashland Ave.. Chicago 26

Phone: AM 2-5000

Date of Organization: 1948

Principal Officers

Ellis Smith. President

Owen ^'hite. Treasurer

Murray Chikofsky. Secretary

Myron L. Freedman, General Manager

Primary Services: Developing, printing. 16mm.

35mm. b&w. color, filmstrips; optical effects.

References: Available upon request.

De Luxe Laboratories. Inc.

850 Tenth Avenue. New- York 19

Phone: Circle 7-3220

Date of Incorporation: 1932

Principal Officers and Department Heads

."^lan E. Freedman. President

Owen White. Treasurer

Ellis Smith. Secretary

Edmund A. Bertram. Laboratory Superintendent

Samuel R. Schlein. Production Manager
Primary Services: Film developing and print-
ing. Design and construction of motion picture
laboratory equipment.
Facilities: Complete laboratory.
Speci.al Services: Complete color and b&w lab-
oratory services.
References: .Available upon request.

Du Art Film Laboratories, Inc.

AND

Tri Art Color Corp.

245 \i . 55th Street. New York 19

Phone: PLaza 7-4380

Cable: DL AFILM - TRIARTCOLR

Date of Organization: 1923

Principal Officers and Department Heads

Al Young. President

John G. Stott, I ice President

Irwin Young, Secretary

Jack Fellers, Treasurer

Paul Kaufman. General Superintendent

Louis Feldman, Sales Manager

Primary Services: Processing and printing
1 6mm and 35mm black and white, contact or re-
duction; processing and printing 35mm Eastman
negative-positive color; Kodachrome printing,
contact or reduction; reduction printing from
f.astman color negative to 16mm color positive.
Facilities: Four b&w processing machines: mul-
li-purpr)se color processing machine; 3.5mm and
16mm contact printers, b&w and color; 16mm
reduction printers, b&w and color; cutting rooms.
Special Services: Optical effects, b&w. Eastman
Color or Kodachrome. Cutting rooms. Complete
titling service, b&w and color.
References: Columbia Broadcasting Co.; Co-
lumbia Pictures Corp.: Jam Handy Organization;
I . S. Army: Wilding Picture Productions.

• • •

EscAR Motion Picture Service. Inc.

7315 Carnegie Ave., Cleveland 3

Phone: ENdicott 1-2707-08

Date of Organization: 1912

Principal Ofhcers and Department Heads

Ernest C. Carpenter. President
Virginia Carpenter, Office Manager

A. L. Cope. Editorial Director
Lester Whitney. Laboratory Manager
H. B. Armstrong. Service Manager
Pkimary Services: 16mm and 35mm black and
white processing; color printing; animation:
complete sound recording facilities. 16mm and
35mm. Pro tape recording for playback. Re-re-
cording from 16mm and 35mm film, tape or disc.
Music library.

Facilities: Air conditioned lab for 16mm and
35mm processing. Bell & Howell printers: optical
printing 35 to 16 & 16 to 16. picture and sound;
color printing. 16 & 35mm lacquer coating. Sensi-
tometrical quality control, cinex machines for 16
& :-i5mm. Complete editing equipment, animation
and slidefibn departments, air conditioned screen-
ing room. 16mm and 35mm developing machines.
Special Services: Lacquer coating, magnetic
striping equipment on order. Commercial Koda-
chrome specialists.

References: Cleveland Range Company. Green-
house Vegetable Growers Assn.. Griswold-Eshle-
man Co.. Goodyear .Aircraft Co.. WTiite Motor
Company ( D"Arcy Adv. I .

Emmett-Vail Enterprises. Inc.

6926 Melrose -Avenue. Hollvwood 38

Phone: WE 8-5171

Date of Organization: Feb. 1952

Principal Officers and Department Heads

T. H. Emmett. President
Charles E. Paul. Laboratory Superintendent
Clarence Thompson. Sound Engineer and
Production Manager
Primary Services: Developing and printing of
16mm film; reduction prints from 35mm nega-
tive or positive; Kodachrome duplicates, from
16mm or .35mm color. Recording facilities.
Small sound stage. Transfer from tape to film.
Music library. Animation and titles.
Facilities: Magnetic tape recorders, sound
studio. 35mm to 16mm reduction equipment.
16mm to 35mm enlarging equipment.
Special Services: Special technique for making
satisfactory 16mm prints from old 35mm nega-
tives with shrinkage compensated for. Scene to
scene color and black and white correction.
(CONTINUED ON FOLLOWING PACE 56)

BUSINESS SCREEN .MAGAZINE

The most revolutionary advance yet .. .

for the Handling of Motion Picture Film

Get These Positive
Advantages in Faster,
More Dependable 16nini
Film Inspection Now^!

HER€ IS WHAT THE

INSPECT-0-FILM Does

r enlarged sprocket holes or
tected, and INSPECT-0-FllM stops.

^_3, Sprocket punch caused by
out of sprocket hole
INSPECT-0-FllM stop

inning
detected, and

Good splices are counted, weak splices
are detected, and INSPECT-0-FILM stops.

Broken film is detected while inspecting
or rewinding, ond INSPECT-0-FILM slops.

Scotch tape splices, pins, etc. ore de-
fected, and INSPECT-O-FIIM stops.

All TYPES of nim defects that would cause o poor
showing ore instantly delected by the INSPECT-O-FIIM.

INSPEa-0-FllM MACHINES ARE CURRENTLY BEING INSTALLED IN
27 REGIONAL EXCHANGES OF MODERN TALKING PiaURE SERVICE
FOLLOWING EXTENSIVE TESTS PROVING THEIR OPERATING VALUE.
YOU ARE INVITED TO SEE AN INSPEnOFILM DEMONSTRATION

INSPECT- O- FILM

PAYS FOR ITSELF IN

WAYS:

i. J^/JK'J" l^auOr^ tests show that additional daily film output makes
it possible to pay for your INSPECT-O-FILM equipment out of actual
savings in labor within three years. Easier, too, on the people who must
handle increasing numbers of l6mm prints in your library.

— . mUVS X^llin: tests have shown that a 5% to l(Ki increase in life
of valuable l6mm prints can be expected from "defect-free", clean films
sent out for showing. This saving, too, enables both libraries and sponsors to
defray initial cost of an INSPECT-O-FlLM electronic film inspection unit.

J. jtDi'S tl.V ^U(}))'.' insure perfect performance from "defect-free"
prints on sponsored or rental film programs. Good prints help increase
film rentals; help get results on sponsored showings. Increased use of
films results when audience groups realize they can obtain INSPECT-O-
FILM "defect-free" prints every time! These are only a few of the many
advantages of modern, electronic film inspection by INSPECT-O-FILM.

Write' toJay for JcLiilai. illmtrMtJ spai/iuitioii il\irt

jiiJ piiirkik' terms. Dclinrics MTftrJiii'^ to priority of orJa:

The HARW4

FILM LABORATORIES:

Emmetl-l'ail: continued
References: Bailey Film Service, Film Classic
Exchange. Guy D. Haselton. Sterling Television
Co.. Louis Weiss & Company.

* * *

FiLMEFFECTS OF HOLLYWOOD

1153 N. Highlaiul .■V venue. Hollvwood 38

Phone: HO 9.,S8()8-09. .S800

Cable Code: FILMFEX
Date of Organization: 1946
Charles S. Leeds. General Manager
Primary Services: Specialized laboratory serv-
ices: 35mm color theatre prints from 16mra color
originals via 3 methods: Ansco direct reversal.
Eastman or Ansco color negatives. 3-separation
negatives. I6mm Kodachrome optical printing
masters with special effects. Special photographic
effects for television producers. Reduction optical
dupe negatives.

Facilities: Complete optical and printing equip-
ment.

Special Services: Eastman and Ansco color
dupe negatives. Top quality separation positives
and color inter-negatives with effects, made on
new specially designed precision contact printer.
World-wide service to producers.
References: Allied Artists. Wah Disney. MOM,
Northrup .Aircraft. RKO. U. S. Navy and other
government agencies. Universal Pictures, Warner
Brothers.

FiLMLAB Incorporated

130 West 46th Street. New York 36

Plione: J Udson 2-2863

Date of Organization: 1918

Date of Incorporation: 1924

Priincipal Officers and Depart.ment Heads

Joseph H. Bursch. President & General Manager

Grace C. Westberg, Secretary
Edward C. Naylor, Laboratory Superintendent
Primary Services: Photographing filmstrip neg-
atives, either "single" or '"double" frame from
client-prepared copy; developing and printing
filmstrips in small or large quantities. Limited
quantity 16mm silent printing.
Facilities: Complete equipment on premises to
handle photography, developing, printing, Vac-
uumating, cutting and canning of filmstrips.
Special Services: Developing unusual types and
widths of film such as 16mm, 35nmi. 70mm, aero-
graphic film, unperforated film, or any intermedi-
ate sizes. 35mm contact paper prints for film-
strips or identification photos. Special handling
procedures to produce thousands of prints from
Original slidefilm negative without resorting to
dupe negatives.

References: Church-Craft Pictures, Inc., Popu-
lar Science Publishing Co., Sarra, Inc., Training
Films. Inc.. United Nations Films and Visual In-
formation Division, Young America Films, Inc.

Fischer Photographic Laboratories

1731 N. Mobile Ave.. Chicago 39

Phone: MErrimac 7-5316

Date of Organization: 1948

Principal Officers and Department Heads

Eugene J. Fischer, General Manager
Donald F. Fischer, Laboratory Superintendent
Joseph E. Fischer. Head, Art Department
Esther M. Fischer, Office Manager
PrlvaRY Ser\ices: Negative, positive and rever-
sal 16mm processing; release printing: dupe neg-

.ili\cs; iuli)r iluplicatcs: 1:1 lOmni optical print-
ing: <()lor printing masters: optical effects; edge
mimhered work prints: editing and conforming;
animation.

Facilities: Negative, positive and reversal proc-
essing machines: 1:1 16mm optical printer; De-
pue and Bell & Howell continuous contact printer;
edge numbering machinery; Moviola and editing
ei|uipinent.
Special Skkvicks: 16mm 1 to I optical printing

-color and black and white.
References: Basore Longmoor. Inc.; Borg- War-
ner Corp.. Spring Division; Coronet Elms; Cliff
Sager Film Productions; University of Illinois.

General Film Laboratories Corp.

1546 N. Argvle Avenue. Hollywood 28

Phone: HO 9-6391 '

Principal Officers and DepartiMent Heads

G. Carleton Hunt. President
Hans de Schulthess. Vi<:e-President

Bob Goodwin. Treasurer

William Gephart. Superintendent

Stacy O'Brien. Ass't Superintendent

Harlan Baumbach. Technical Director

Alton A. Brody. Sales Director

Primary Services: Complete 3.5mm and 16mm

film laboratory for motion picture studios and

television.

Facilities: Complete laboratory equipment,
three projection rooms, twenty cutting rooms,
vaults.

References: Broidy Productions, Monogram,
NBC-TV. Paramount Picture Corporation. 20th
Century-Fox Film Corp.

Guffanti Film Laboratories, Inc.

630 Ninth .Avenue, New York 36

Phone: COlunibus 5-5530

Date of Organization: 1929

Principal Officers and Department Heads

Paul Guffanti, President

Herbert G. McAdoo. General Manager

0. Edward Cantor. Laboratory Superintendent

Primary Services: Complete 16mm and 35mm

developing and printing service, black and white

and color.

References: Department of State, Eastman Ko-
dak Company. General Electric Company. Mc-
Graw-Hill Book Company. E. R. Squibb & Sons.

• • •

Hollywood Film Enterprises. Inc.
6060 Sunset Blvd., Holh-wood 28
Plione: HO 4-2181
Cable: HOLLYFILM
Date of Organization: 1907
Principal Officers
Mickey Kaplan. President
Robert Warde, Vice President
David Belinkoff, Secretary
Prim.iry Services: 8mm and 16mm film devel-
oping and printing, color printing, and an exten-
sive home movie library of diversified subjects
for education, entertainment and sundry uses.
Facilities: Complete laboratory facilities, cut-
ling rooms, and all equipment necessary for such
operations. (Listing continues right above)

* -tt •♦f bold-face stars appearing over
listings in these pages indicate advertising
accepted for publication from concern. See
advertisement for additional data.

Hollywood Film Enterprises:
Special Services: Complete coordinating facili-
ties for producers; transferring tape or track to
final sound track; editing and supervisory facili-
ties for production, once film is completed.
References: Walt Disney Productions, Interna-
tional Harvester, jantzen Knitting Mills, United
Airlines, United States Navy.

• • •

Frank Holmes Laboratories. Inc.

7619 Sunset Blvd., Los .Angeles 46

Phone: HO 7-6333

Date of Organization: 1948

Principal Officers

Frank Holmes
John R. Wolber. Jr.. Slidefilm Dept.
Primary Services: Duplicate 35mm color slides,
slidefilm masters and prints, duplicate stereo prs.
References: Atkins Travel Slides. Inc.. W. M.
Cline Co.. Columbia Pictures Corp.. Graphic
Films, Minneapolis-Moline Co.

Manhattan Color Laboratory. Inc.

254 West 54th Street, New York 19

Phone: J Udson 6-6282

Date of Organization: June 1952

Principal Officers

Ray DeRoberts. President
D. Daniello. lice President
Primary Services: 35mm Eastman color nega-
tive-positive. Developing, printing, filmstrips.
slides, stereo, mounting.
Facilities: Automatic developing machines.
References: Depicto Fihns, Inc., Transfilm, Inc.

• • •

McGeary-Smith Laboratories. Inc.

1905 Fairview Ave., N. E.. Washington 2
Phone : Lawrence 6-4634
Date of Organization: 1949
Primary Services: 16mm film developing and
printing. RCA Sound recording system. Editorial
Services. Rental sound stage.
Physical Facilities: 10,000 square feet of total
plant area and all necessary equipment, including
16mm continuous contact printers. 16mm double
head printer, 35mm to 16mm reduction picture
printer, 35mm to 16mm reduction track printer.
] 6mm positive sprocket driven processing ma-
chines, 16mm negative sprocket driven processing
machines, Vacuumating facilities. 16mm and
8nmi Scotchtrack magnetic laminate, labora-
tory hot splicers. Three 35mm dubbers, 16mm
RCA dubbers. Ampex magnetic ^4 inch tape re-
corder with Rangertone sync head. Rangertone
magnetic 1,4" tape sync-signal playback. 16mm
RCA optical film recorder. 3.5mm optical RCA
film recorder. 5 position mixing console, 35mm
RCA portable magnetic channel. 16mm and
35mm Moviola equipment. Selsyn interlock sys-
tem: Playback and transfer facilities for mag-
netic 14 inch tape, 16mm magnetic film. 1712mm
magnetic film or 35mm magnetic film.
References: Available upon request.

Mecca Film Laboratories. Inc.

630 Ninth Avenue. New York 36

Phone: Circle 6-5289

Dale of Organization: 1936

(continued on following page 58)

BUSINESS SCREEN MAGAZINE

A Message of interest to:

Motion Picture Producers,
Distributors, Advertising Agencies,
Sponsors, Film Libraries,
TV Film Producers and Distributors

Peerless
Services

include:

Peerless Protective and

Preservative Film

Treatments

Release Prints, Trailers.

Television Shows on Film,

Kinescopes, TV Commercials,

Theatre Screen Advertising,

Prints for Continuous Projection

Negatives, Masters, Originols,

Fllmstrips, Transparency Slides,

Microfilm

Film Rejuvenation

Shrinkage Reduction

Scratch Removal

Rehumidificotion

Cleoning and Repairs

Film Library Servicing

Shipments, Inspection,

Cleaning, Repoirs, Inventory

ond Booking Records, Storage

Servicing TV Shows on Film

Insertion of Commercials. Shipments

to Stations, Booking Records,

Follow-up, Inspection on Return,

Cleaning, Repairs, Replacements,

Storage, Substitution of

Commercials, Reshipments

Film Distribution Servicing

Storage pending orders.

Inventory Records,

Shipments to Purchasers

Filmstrip Packaging

Breakdown of rolls into strips,

Pockoging in cans, Lobeling,

Boxing of Sets, Storage

pending orders. Shipments

Without exception,
ALL film should be treated,
if you are to get maximum results
in terms of good projection and number
of showings. Without treatment, your film —
from initial release to the last booking — is much
more susceptible to damage. And damaged
film can result in an indifferent audience.
Peerless Treatment is the finishing touch and the
least expensive item in the whole process of picture-
making. Yet it safeguards millions of dollars
invested in finished prints.

Peerless Treatment assures : seasoned, toughened,
smoothly projecting prints. Peerless-treated prints
start off right and keep in good condition longer.
So when you order prints, don't forget to include
"PEERLESS TREATMENT" in every purchase order.

JEERLESS

FILM PROCESSING CORPORATION

165 WEST 46th STREET, NEW YORK 36, N. Y.
959 SEWARD STREET, HOLLYWOOD 38, CALIF.

9 YEARS EXPERIENCE IN SAFEGUARDING FILM

PEERLESS TREATMENT ovoiloble also through Official Licensees in

ATLANTA • CHICAGO • CIEVEIAND • DALLAS • DAYTON • DETROIT
HOLLYWOOD • KANSAS CITY • NEW YORK • PORTLAND • SAN FRANCISCO

ST. PAUL • WASHINGTON

NUMBER 4 • VOLUME 14

FILM LABORATORIES;

Mecca Film Laboratories: continued
Principal Officers

Harry Glickinan. President

John l\. V^eber, Secretary-Treasurer

Ida Vomcro. Assistant Treasurer

Benjamin W. Solomon, Assislanl Secretary

Primary Services: Developing and printing of

motion picture film in standard and sub-standard

sizes.

Faciuties: Latest type developing and printing
machines. Plant is entirely air conditioned.
References: American Telephone & Telegraph
Co., Audio Productions, Jam Handy Organiza-
tion. Telenews Productions. Western Electric Co.

Mercury Film Labor.\tories. Inc.

723 Seventh .\ venue. New ^ork Citv

Phone: Circle 5-4930-1-2

Cable Code : MERCl RTL.\B

Date of Organization: 1933

Principal Officers

Nat Saland. President

Gus Harris. Secretary-Treasurer

Fred Geiger. Superintendent

Primary Services: 35mm and 16mm developing

and printing, including all phases for production

or release printing.

Facilities: Standard modern 35mra and 16mm.
Refere.nces: Independent Releasing Corp.
M.P.T.V., RKO Pictures. United Artists, Warner
Brothers.

MoviELAB Film Laboratories, Inc.
619 West 54th Street. New York 19
Phone: J Ud.son 6-0360
Date of Organization: 1936
Principal Officers
Saul Jeffee. President
Frank Herman. Production Manager
Ben Bloom, Assistant Production Manager
Primary Services: Negative developing, first
print department. 16mm and 35mm release print-
ing, title department, kodachronie printing, ultra
violet and flash patch track printing.
Facilities: Modern and complete film labora-
tory. 22 cutting rooms. Preview theatre of most
modern type and design, featuring 3-channel in-
terlock projection.

Special Services: Negative picture and sound
track developing, as well as first print department
on a round-the-clock basis.
References: Columbia Broadcasting System.
Cunningham & Walsh, Screen Gems, Time, Inc.,
I . S. Department of State.

MuLTicHROME Laboratories

760 Cough Street, San Francisco 2
Phone: Hemlock 1-6567
Date of Organization: 1938
Robert B. McKenney, Ouner and Manager
Primary Services: 16mm and 8inm b&w and
Kodachrome duplication. Reversal develop-
ment. Reduction of 35mm to 16mm b&w. Blow-
up 16mra to 35mm b&w. Sound recording. Micro-
file development. Kodachrome transparencies
duplication. Vacuumating. Titles. Negative and
positive development.

Facilities: Automatic developing machines and 16 lo 16 opllial printing: editing, conforming,
automatic printers. visible ink key numbered workprints. etc.
References: Cutter Laboratories, Denver & Rio Facilities: Reversal and negative processing ma-
Grande Western R.R., Douglas Fir Plywood .Xs- chines: positive and sound track processing ma-
soc. Mather Air Force Base. Southern Pacific chine. .Vlaurer Mulliplc track sound recorder:
Company. Rangertone Synchronous Playback for Vi" tape:

Di-I'uc (iusloMi-huilt HiMiin lo 16mm optical step

■k it -k printer: Hell i Howell Continuous printers.

Pathe Laboratories. Incorporated ^''""I' ■^khm<^:s: Special handhng for TV

105 K. 106th Street. New York 29 w_ork: mstallalion of Synchronous 60 cycle pulse

Phone: TR 6-1120 "head on mag. tape recorders: 16mm optical

6823 Santa Monica Blvd.. Los Angeles printing (effects, reversal of emulsion positions.

Phone: HO 9-3961 etc. I

Date of Organization: 1946 References: Baylor University. Bell Aircraft

Principal Officers Corp.. Boeing .'\irplane Company. Fotovox, Inc..

KeimvthM.Young. President and Clinirmnii. Oklahoma Dept. of Welfare. Southwestern Bell

Hollywood lelephone Company. "Texas Rasslin' "" Ed Mc-

W. C. Mc.Millen. Jr., Vice Chairman, New York Leniore. Dallas. University of Oklahoma. Univer-

J. L. Wolcott. Executive I ice President, New York sity of Texas. WMCTTV.' KRLD-TV. XELD-TV.

Charles Amory. J ice President. Sales. Hollywood WKYTV. KDUB-TV.

D. L. Melamed. Treasurer. A eic ) ork

A. Johnson. Asst. Treasurer & Secretary, SOUND RECORDING

o yuooa These concerns offer sound recording

Primary Services: Processing of motion picture facilities for motion picture producers:

and slidefilm: 35mm and 16mm. b&w and color. * i? t i

r- r- 1 1 1 r •!■ ■ J- • 1 Acme I>ilm Laboratories. Inc.

tacilities: Lomplete lab lacilities. editorial ,,,, > ,,. , , , , ti n i oo

jf ,. , , 4161 !\. Highland .\\e.. Hollvwood .38

equipment, recording studios and sound stage on ,, , ,. . , ,., •, . .,

. ., '^ , . , ° , See complete listine under Laboratories

premises. Also complete equipment lor color

processing. y^ ,

£ c c • 1 1_- u J • r Byron. Inc.

Special Ser\ ICES: Special high-speed service tor ,m^TrT- ■ . n, , ■ ta ^

T,, J 1 . 1226 Wisconsin Avenue. Washington. D. C.

IV and newsreel accounts. ., .... , ii r • „

T>„„ „„ „ r- 1 I.- t) J .• /- ^''<' complete listing under "Laboratories

References: Columbia Broadcasting Company. L J

March of Time. National Broadcasting Company. ('iNESOUND Company

Telenews. Universal Pictures. Inc.. United Artists. -^(,^ g^^;^' ^j^^,;^;, g,;^, Hoilvwood 38

RKOPathe. Warner Brothers News. Phone: HO 5-7103

Date of Organization: 1944

-K -♦c * Principal Officers

r, I- T • T Mrs. Albert J. Layos, Owner

Precision Film Laboratories, Inc. w, ,. re i <- ' , ,,

o, tv- .^ 1 c TVT V 1 -.i Walter r. Soul. Generaf Manager

21 West 46th Street. New York 36 r. - - ,

Phone: JUdson 2-3970 Primary Services: Sound recording and dubbing

Cable Code: PRECISFILM facilities on 16mm and n'oinm magnetic film

Date of Organization: 1937 and Uinim Western Electric facilities on negative

Principal Officers and Depart.ment Heads motion picture film: large selection of music from

John A. Maurer, President six music libraries: editing: title shooting.

Russell C. Holslag. ]' ice-President & Manager Facilities: Western Electric 16mm recording on

Frank V. Papalia. Prorfuc/Jon 5uperiiwor motion picture film: 16mm edge and center re-

Primary Services: Processing, printing and cording magnetic equipment: Hi/omm magnetic

duplicating 16ram and 35mm. Duplicating recording equipment.

16mra sound and color. Sound transfer from Special Services: Music libraries; title shooting

magnetic materials to optical track. tacilities.

r. -,„.,.,.- AT . . J • 1 u References: Darrel Bradv Productions, Depart-

b.\ciLlTiEs: Maurer-constructed unique labora- ,. . , _,,• ,., „ \ ,, „

, _ 1 • ment oi Agriculture. Ogden. Ltah. Paul Hoener

tory machinerv. „ , . "^ i, , . ."^ . „ , , , ...

■ rroductions. Hughes .Aircraft Co.. Lockheed Air-

special Services: Special television services. ^^f, c„^p Northrop Aircraft. Inc.. 'R'. A. Rivers

References: .Available upon request. & Assoc.

M ■¥^ M Circle Film Labor.atories, Inc.

Southwest Film Laboratory. Inc. 33 West 60th Street. New York 23

2015 Young Street, Dallas 2. Texas See complete listing under ■■Laboratories"

Phone: Riverside 6782

Date of Organization : May 1950 George W. Colbi :rn L.abor.ATORY. Inc.

Principal Officers and Department He-Ads 164 N. Wacker Drive. Chicago 6

\i\\nGm\i.] ice President, Sales Manager Spc complete listing under "Laboratories"

Jack A. Hopper, Vice President. Laboratory

Manager EsCAR MoTION PICTURE SERVICE, InC.

\\a\X)e<Sy\\a. Head, Processing Department 7315 Carnegie Avenue, Cleveland 3

Hope Peters, //ea</,Pnn/zngZ;e;rar/men/ See complete listing under "Laboratories"

Primary Services: 16mm b&w negative and re- \

versal picture processing: 16nim sound record- EMMETT-^ AIL E.NTERPRISES. I.NC.

ing and processing; re-recording from W" mag- 6926 .Melrose Ave.. Hollywood 38

netic tape synchronously; Music Library (scor- See complete listing under ■■Laboratories'

ing to picture! B&W and Kodachronie printing, | CONTINUED ON FOLLOWING PACE 60)

B.USINESS SCREEN MAGAZINE

Which job has the higher Occident rate 7

# A year ago the service men of Standard
Stations, Inc.* had an accident rate 3 iimes as
high (per million man hours) as their fellow
workers in the oil fields.

As of today that accident rate has been
reduced 13.2% ... thanks to a determined
management, and an intensive program of
employee education.

An important tool in the program was a film
we produced, called SAFE EVERY SECOND;
not a "scare" picture, with screaming ambu-
lances, but a rational teaching document.

The film won top honors from the National

•Stjbiidiar, of Standard O'l Company of Col/fornia

GENE K.WALKER PRODUCTIONS

465 CALIFORNIA STREET • YUKON 6-2891 ■ SAN FRANCISCO 4, CALIFORNIA ^;. JW

Committee on Films for Safety. We liked that;
but we liked even better the fact that our film
helped a good client achieve a measurable
result.

As time goes on, we predict, the accident
rate in Standard Stations will decline still fur-
ther; for the film will have a long life, and the
company's educational program is still going
strong.

If you'd like to see SAFE EVERY SECOND
(or any other film we produce), let us know.
It may suggest good ideas to you, and, quite
possibly, a qualified producer.

NUMBER 1 • \ O I. IM K It • 1953

SOUND RECORDI N G :

(continued from precedlinc page 58)

Pathe Laboratories. Inc.

105 K. 106th Street. New York 29

6823 Santa Monica Blvd.. Hollywood

See complete listing under '"Laboratories"'

• • •

RCA Film Recording Studios

411 Fifth Avenue. New York 16

Phone: MU 3-7611

Everett Miller. Manager
Primary Service.^: Film recording.
Faciuties: 16mm/35mm Optical and nKifjnclir
recording equipment.
References: Available upon request.

RCA Victor Division
Radio Corporation of America

1016 North Svcaniore Ave.. Hollywood

Phone: Hillside 5171

Principal Officers and Department He.\ds

J. Watson Jones. Manager Film Recording Sales
Earl Spicer, Producers Representative
Primary Services: Sound recording and re-re-
cording music scoring.

Facilities: 35mm and 16nim photographic re-
cording and re-recording equipment. 35. 17^ 2 and
16mm single track, magnetic and 35mm triple
track recording and re-recording equipment.
Transfer equipment, music scoring stage.
Special Services: Engineering consultant serv-
ices available for all phases of recording opera-
tions.
References: Available upon request.

Reeves Sound Studios. Inc.

304 East 44th Street. New York 17

Phone: ORe^on 9-35,iO

Date of Organization: 1933

Principal Officers and Department Heads

Hazard E. Reeves, President
Chester L. Stewart. J'ice President and General

Manager
Richard J. Vorisek, Manager Film Department
John F. Vorisek. Manager Disc Department
Lyman J. \^'iggin. Chief Engineer
Prim.ary Services: Complete services in sound
for motion pictures, newsreels, phonograph rec-
ords, television, radio transcriptions.
Facilities: Fairchild Pic-Sync Tape Recorder,
Western Electric 35mm negative-positive record-
er. RC.'\ 16mm variable area recorder, Western
Electric electronic densitometer. Band Stage.
Complete new disc recording department. Re-re-
cording theatre and three smaller studios. Five
story acoustically and electronically engineered
building. Negative development laboratorv.
Special Services: One-stop sound service, from
mike to finished negative.

References: Batten, Barton, Durstine & Osborn.
Inc.. Columbia Broadcasting System, Department
of State, General Motors, National Broadcasting
Companv.

Rolab Studios

Walnut Tree Hill, Sandy Hook, Conn.
See complete listing under "Special Photography"

Southwest Film Laboratory, Inc.

2015 Young Street, Dallas 2, Texas
See complete listing under "Laboratories"

Sonic Film Recording. Inc.

.548 l,ake Shore Drive. Chi.afio I I

Phono: WHitehall 3-1 U(l

Date of Organization: I9K)

Principal Officers and Department Heads

Jack H. Lieb. President

John McCarthy. Vice-President

R. V. Lieb, Secretary-Treasurer

\X'alter .\. Hotz. Cliiej Engineer

Larry Johnson. Musical Director

Marvin David. Scripts and Story Dept.

Primary Services: Sound recording studios.

stages, and cutting facilities. RCA Licensee. Lab

services.

Facilities: 35mm RCA Synchronous magnetic
high fidelity tape recorder. 35mm RCA optical
recorder. 16mm optical positive-negative record-
ing. I7I0 magnetic recording, 1/4" magnetic re-
cording. B&H 202 synchronous magnetic record-
er. 35mm RCA synchronous playback, 171/^ RCA
synchronous playback, film phonographs, facil-
ities for most complicated mixing, two complete
sound stages especially designed for motion pic-
ture recording and lip sync shooting, available on
rental basis, complete cutting and editing facil-
ities. 35mm Moviola and B&H hot splicers, com-
plete mobile unit for location sync or non-sync
recording, complete recording crew.
References: Cavalcade Productions. Columbia
Broadcasting System. National Broadcasting
Company. State of Illinois. L . S. Department of
State. Gene Walker Productions.

■¥■■¥.■¥■
Sound Masters. Inc.
165 W est 46th Street, New York 36
Phone: PLaza 7-6600
Date of Organization: 1937
Charles Bellante. Production Manager
Robert Rosien, Recording Engineer
Primary Services: All sound services.
Facilities: Sound stage, fully equipped with
35mm and 16nmi cameras, complete lighting
equipment, sound recording facilities and dolly,
mobile cameras and sound equipment for loca-
tion use. Two recording studios fully equipped
for 35mm and 16mm optical tracks. 16mm
and I'l inch tape recording. Projection facilities
for 35mm and 16mm interlock. Cutting room
service, fully equipped with Moviolas and sound
readers for film and tape.
Special Services: Complete sound service.
References: American Telephone & Telegraph.
General Motors Corporation. Pan American
World Airways, United States Rubber Company.
1'. .S. Government.

Sound Services. Inc.

1021 Seward Street. Hollvwood 38

Phone: HEnipsteadll36

Date of Organization: 1933

Principal Officers

R. E. Warn. President

G. R. Glennan, Vice-President & General Manager

H. J. Herles. Secretary-Treasurer
Primary Services: Sound recording, re-record-
ing and scoring facilities for 35mm. 17^ 2mm and
16mm. both photographic and magnetic film.
Facilities: Western Electric and Westrex sound
recording and re-recording equipment for port-
able, mobile or fixed set usage.
Special Services: .Magnetic and photographic
sound release prints, both 35mm and 16nnn.

E.MiL Velazco. Inc.

723 Seventh Avenue. New ^ ork 19

Phone: PLaza 7-8530

Gable: VELAZREEL

Date of Organization: 1945

Principal Officers and Departme.nt He.\ds

F.mil Velazco, President

Gladys Browne, Secretary

Rudolph R. Epstein. Chief Sound Engineer

Julian Bergman. Chief Film Editor

Emil Velazco, Jr.. Chief Musi, Editor

Al Adams, Sales Promulion Manager

Primary Services: Film and tape recording.

Editing. Music library. Complete service for film

producers.

Facilities: 35mm optical recording. 200 mil
push-pull, direct positive and negative, variable
area. 16mm optical recording, direct positive and
negative. 1^ inch tape recording, Fairchild Pic-
.Sync. Six cutting rooms, air-conditioned. Studios
air conditioned. 16nim magnetic recording:
35mm magnetic reproducer for transfers; 16mm
and 35mm interlock facilities: 16mm and 35inm
editorial facilities.

Special Services: Foreign language versions.
Lip sync dubbing and editing.
References: Cunningham & Walsh. Inc.: Good-
year Tire & Rubber Company: Bill Sturm Studios,
[re: Time and Life. Inc.: State Department.

SLIDEFILM RECORDING

■¥■ -^ M

Columbia Transcriptions

A Division of Columbia Records, Inc.

799 Seventh Avenue. New York 19

Phone: Circle 5-7300

Principal Officers and Department Heads

.A.lden 0. Carlson. General Manager

Girard D. Elli.s. Manager. Chicago Office

^ illiam A. Wheeler. Manager, Hollywood Office

Carl Reinschild. Account Executive, ;Y. Y. Office

.'Mbert Shulman. Manager of Order Service
Primary Services: Sound recording studios,
matrix processing, manufacturing and shipping
facilities for all type recordings located in New
York, Chicago, and Hollywood.
F.\cilities: Sound effects, music libraries and
special equipment for automatic projection avail-
able.

Special Services: Professional, confidential con-
sultation on all production matters.
References: Available upon request.

-K -K -K

RCA Victor

Custom Record Division

630 Fifth Avenue. New Y ork 20

Phone: JUdson 2-5011

Date of Organization: 1929

Branches: Recording Studios Also

Located in Chicago and Hollywood

Principal Officers and Department Heads

James P. Davis, Manager

David J. Finn, Sales Manager

Ben Selvin, Artists & Repertoire Manager

Bennett S. Rosner, Advertising & Promotion

A. E. Hindle. Chicago Manager

Richard Bucholz, Holhivood Manager

Geoffrev Bennett. Chicago Sales Rep. »

Ralph C. Williams, A'. }'. Sales Rep.

(Phonograph Records)

I CONTINUED ON FOLLOWING PAGE 62)

BUSINESS SCREEN MAGAZINE

Che fircstone Tire

A^P-ON .7. OHIO

& Rubber Company

even Kuro^^y ^- ^^^^
, Seventh A

. otin. V. over an|^- "nu^e^^-^-,
.wey fi:ryou^ow »"°^«n Do " 'f°° !£t. , „, ,„ everyone

from ^^^^^ roucn 1 ^^\x, Too" *4»»_ „„»rvone ^n

vour org^nl%,er made.

- .- «VvOV

Yesterday ve fr/..'ctioelVy^^.n tV^
.-lslon«r.ron.^ ^-V --"-^

Yesterday «- -^^ t^rpction^^^^^ *

division «r.ron.^ T.ey -'^^^— ,^. r^I^.U o^-..^

Today f ^, Picture ;°9teraay «r^^ ;^ tn«t t>^^ tlr

>•» ^r/.nrin o^l-f "::/have -»r - ____, „ .,...,er. were

••' ■ '^ Tin cn^'-S^^Se have '^"^ '"^° wane-F.^^* ^t^l

?re.ia^"^.^,"t>^e *««* ''^ ^ Divl'io*^ «^t tY^ey vUl

Picture va« x,eot>l° /"^^''.nd I v-'^^vlTring.

Sincerely.
C. B. ^y*^"

CBB-.vfls

^e5t pictures

_,„ R.J -" ^--'^

„ „.,,, Monday t-'"'"^ •^''"

''inl'v

Standout praise iium ;m

(iul>lan(linii inm|ian\. I.rlli'is liki-
iht'sr nil'. Ill a Idl III 11^. I'licv iiiiL'liI
mean Mniiriliinu Id mhi. Imi.

K^wen ^yylurpky. i^roduclio

723 SEVENTH AVENUE

NEW YORK 19, N Y

ns INC.

PLAZA 7 8144

DISTINGUISHED MOTION PICTURES FOR INDUSTRY AND TELEVISION

M M R E R 4 • \ O 1. 1 M E 11 • 19 5 3

FILM

HEADACHES

INVITED

Business Firms, Libraries, Advertis-
ing Companies, Film Distributors, Etc.,
Vacuumate Corporation offers quick
relief tor film headaches

BY TAKING OVER COMPLETE
FILM HANDLING PROBLEMS

brings to you many services
you have urgently sought.

FILM PROCESSING

Vacuumate Corp. gives you
the fine Vacuumate Process . . .
the super Vaporate Film Pro-
tection against wear, oil, fin-
germarks, scratches and cli-
matic chonqes.

FILM STORAGE

Films ore catalogued and stored
with us awaiting your shipping
instructions . . . where and
when you wont them. Our in-
ventory control enables us to
tell you in a moment how
many good prints are on hand.

how
whe

and

FILM SERVICING

Films used in the field require
inspection, cleaning and re-
pairing and other services upon
their return, for reuse. These
services are taken care of by
our skilled staff and the loss
of time occasioned thereby
minimized.

if only a single reel or many, Vac-
uumate will serve you well. Write
for information now.

¥4CUyill4H

44« West 43rd St., New York, N. Y.

SLIDEFILM RECORDING; ANIMATION STUDIOS

K(^V (lii^timi Records: continued ^C ■♦t -^C

Ma, jni i,. li. Tahaney. N. Y. Sales Rep. Xjjj. CARTOONISTS

(SMefilms) ]oo East Ohio Street, Chicago II

James U. Cuiinison. ;V. Y. Sairs Kep. Phone : SU 7-2755

I Transcriptions) Date of Organization : 1948

I'uiMAKY Skkvices: Disc recording and pressing Principal Offickrs and Uei'aktmkm Ukads

fur slidefihns. promotion records and transcrip- Koss Wcl/.el, President

tioiis. William Langdon, Vicc-I'residenl,

Facilitiks: Cumpletcly equipped recording Charge oj Production

studios and most modern processing and press- Roger Sloan, Vice-President. Charge oj Sales

ing operation. Primary Services: Complete animation produc-

Special Services: Extensive slidefilm music li- tion short of recording and fdm developing,

hrary. complete radio production and script writ- Facilities: .'Animation stand with all movements

nig services. including spins. 16inm and 35mni B&H Camera.

References: Depicto Films. Inc.. The Jam Handy Complete editing equipment. Moviola. Slidefilm

Organization. Ross Roy, Inc.. Transfilms. Inc., setup. Still phxito equipment.

Wilding Picture Productions. Special Services: Limited animation, full ani-

illation, slidefilm.

OPTICAL EFFECTS references: Lco Burnett. Inc.: Foo.e. Cone &

Belding: Needham. Louis & Brorbv. Inc.: J.

-K -tc -K Walter Thompson; Young & Rubicam.

CiNEFFECTS, InC. ~ '

115 West 45th Street, New York 36 CiNEFFECTS, Inc.

Phone: Circle 6- 0951 ^^ West 45th street. New York 36

Date of Organization: 1939 ^^e complete listing in adjacent column.
Prixcipal Officers

Nathan Sobel. President FiLM-ArT ANIMATION SERVICE

Isaac Hecht. Secretary-Treasurer 1587 Broadway. New York 36

Primary Services: Producer's aids — special ef- ^ ''''*°'"'= Circle 6-2426

f . , • ,- I „ • . . ui . Date of Organization: Dec. 1951

lects. art. animation, lettering, inserts, table top ,., .."J, ,, .,

, . , r, n a . Tr at: u/ ISeil bessa. /^re,sirfen<

photographv. i-U or Hat. iomm-.ionim. b/w or „ ,, ...

] . Primary Services: Animation, creative story-

„ " /- 1 . 1 ■ , 1 ,r boards, slidefilms. song jingles.

rACiLlTlES: Complete machine shop: three sell- ij ,.,...„,..„-.-„ nan t?-i t?ir . t . .• i

, . , , , . Heferences: C&G Film Effects, International

contained optical benches, copving cameras: en- r-i v , n t u • i r-i i- -ci

, ' . ir. tTott • ■ I- ilms. Partens Corp.. Technical Films. I nifilms.

largers. etc., lor inserts: 12 B6iH motion picture

cameras; turn table and other mechanical setups; Francis Lee StUDIOS
three completely equipped animation stands; 479 Sixth Avenue. New York 11
rotoscope animation equipment. Phone: CHelsea 3-8914
References: March of Time. Pathescope Produc- Date of Organization: 1948
tions, RKO-Pathe. Warner Pathe. U. S. Navy. Principal Officers and Departme.nt Heads
' ' — Francis Lee. President

Consolidated Film Industries George Kapsis. Production Manager

959 Seward Street. Hollywood 38 William Turner, .4r/ Depar/men/

See complete listing under "Laboratories" William Heins. Camera Z>epar(men/

Prim.\ry Services: Motion picture producers'

Du Art Film LaroraTORIES, Inc. service specializing in: Animation (technical ani-

AND mation and photography!, optical printing, spe-

Tri Art Color Corporation "^^ effects, experimental film work.

245 W. 55th Street. New Y'ork 19 Facilities: One lOnim and one 35mm complete

See complete listing under "Laboratories" animation stand; still cameras and dark room;

cutting and editing room: art department.

Francis Lee Studios Special Services: Animation production and

479 Sixth Avenue, New Y'ork 11 experimental animation. Have evolved new tech-

.■^ee complete listing under "Animation " niques in animated films.

References: Columbia University. Fordel Films.
HecLA OpTEFFECTS International Film Foundation. Sound Masters.
245 W. 55th Street. New York 19 |,„... Van Praag Productions.
Phone: PLaza 7-.3868 ^
William G. Heckler. Owner KleIDON AniM.\TION StuDIOS
159 Fast Chicago Avenue. Chicago

Ray Mercer & Company 7^ ~

4241 Normal Avenue. Hollywood 29 ,^, ^, , ^^'".^'^ '^^ „

Phone: Olympia 84'36 1618 j\ortji_ U^Palmas^ve.^Mj>w_ood_28^

Date of Organization: 1928 u.,. nt, „„„ t> n

Principal Officers and Department Heads , ^^^'^^ ^^^^c^^ & Company

Ray Mercer. Owner J.221JVormaI_jU£.,u_e JJollywood^*?

Morton Stein. 5afc .Waymger gp,^,^ ^. ASSOCIATES

James Handschiegl.//ea<io/Op/ica//>epar/men/ 503 South Wabash. Chicago

Pri.mary Services: Special effects and titles — Phone: WE 9-7334

laps, wipes, miniatures, inserts, animation, trick Date of Organization: 1932

shots, etc. References on request. (listing c o n t i n f e d on page 791

BUSINESS SCREEN .MAGAZINE

Long Before Valentino

Has Been a
STAR PERFORMER
in the 16mm Film Laboratory Field

1 he oldest and most experienced
16mm film laboratory

Way back
>^ in 1907..

Way Back in 1907 When THEDA
BARA Was a Little Girl
HOLLYWOOD FILM WAS
SERVING MAJOR PRODUCERS

Of all the existing film laboratories, only
Hollywood Film can point to a history of
outstonding leadership since 19071 In that
time, we have developed unexcelled tech-
nicol ability plus the finest production facili-
ties. Our modern electronic controls elimin-
ate notching, moke splicing invisible,
provide brilliant sharp definition, and guar-
antee perfectly balanced color and density
prints. Our 46-year "know how" assures
you highest quality prints at a price well
within your budget. Try us and see. You
will be delighted with the results. Send us
your NEXT laboratory job.

rife or Phone HO 4-2181

Our COLOR
PRINTS

Are fhe Closest
to Nature

mimmmnmmm.\K.

HOLLYWOOD FILM
ENTERPRISES, INC.
6060 Sunset Blvd.
Hollywood 28, Calif.

MAIL TODAY

Please send me full informotion
on your laboratory service, over-
night delivery and top quality
COLOR prints.

Name

Address

City Zone

State

Sales Training on Allen Screws
Is Provided in "Hold Everything"

■k HoUl Everything is the title and
theme of a 20-iiiinutc color motion
picture released by the Allen Man-
UKACTiKiNG COMPANY, originators
of Allen Socket Screws.

Tlie sales training film was pro-
duced by Bay State Film Produc-
tions, and for accuracy the script
was prepared in cooperation with
Squire. Schilling and Skiff, of New
Jersey, one of the leading distribu-
tors of Allen Screws.

Many users i>f llie product per-
mitted reproduction uf their trade-
marks, enabling the film to show
typical applications in support of
its three aims: To describe the rea-
sons why industrial distributors
carry the sponsors line: to point up
the differences between socket screws
and other types of fasteners; and Ic
illustrate why Allen thinks its own
screws are best.

Business film users may obtain
the film for sales training programs,
or further information, from the
sponsor's Sales Department. Hart-
ford 2. Conn.

McCulloch Motors Releases Film
on Use of Fire Fighting Equipment

♦ Slaruling By. a 10-mJnute cnlur
film on fire fighting has been com-
pleted by McCulloch Motors Cor-
poration, Los Angeles. Made in co-
operation with the Inglewood, Cali-
fornia Fire Department, using the
portable McCulloch 7-hp. fire pump.
the film shows fire to be man's
friend as well as his worst enenn
in the destruction of property and
resources. It is available through
McCulloch dealers to farm, logging
and municipal organizations, par-
ticularly in rural areas where stand-
ard fire-fighting equipment is not
readily. available.

"America Eats Out" Tells Story
of 4th Largest Retail Business

■♦f The stor) uf the restaurant in-
dustry, fourth largest retail busi-
ness in America, is told in America
Eats Out, a color film sponsored bv
the National Restaurant Association.
American Restaurant Magazine, and
Restaurant Magazine.

The producer was Olympus Film
Productions, Inc., a newly acquired
subsidiary of the Crosley Broad-
casting Corporation, formerly Bert
Johnson Productions. The script
was prepared in cooperation with
the University of Chicago School of
Business, and the film is tailored for
showings to sales personnel, adver-
tising agencies and other interested
groups. Distribution is handled by
Ahrens Publishing Company and
American Restaurant Magazine.

The Commercial Ncwsrecl

NEW SPONSORED FILM PROGRAMS OF THE CURRENT PERIOD

Byron Releases Civil Defense
Film on Emergency First Aid

* luii.-i^rnr^ Iriion l„ Sine IJrcs.
a polcrilial aid tu people interested
in industrial safety and first aid,
has bfieri- released by Byron. Incor-
porated in cooperation with the Fed-
eral Civil Defense Administration.

Designed to show the average
American "what to do" and "how-
to do it" in the event of an emer-
gency mishap, the 10-minute film
offers instructions in on-the-spot
first aid. Phases of the film depict
how to provide effective treatment
for shock, intensive bleeding, burns,
broken bones, suffocation, and mov-
ing the injured.

Color or black and white sound

prints arc available lhr<.u-l. I iiIumI
W (irld Films and B>nin. Inc.

Resin's Use in Wood Industries
Is Shown in New Reichhold Film

■K The use of \arioiis resins in the
plywood, wood waste and furniture
induslries is shown in Ke.siri and
If ood — Permanent Partners, pro-
duced by Reichhold Chemicals, Inc.

Filmed in the Northwest and
Southwest, the 20-minute color
film covers methods of making se\'-
eral kinds of plywood. The story
starts with falling trees and ends
with the finished products.

Prints are available for group
showings from Reichhold Chemi-
cals. Inc.. 630 Fifth Avenue. N. Y.

DE FRENES

1909 BUTTONWOOD STREET -PHILA. 30, PA.
RIttenhouse 6-1686

C'^/m/i ^^fcm^^d

35 MM -16 MM -COLOR- BLACK & WHITE

SOUND

SYSTEM

Western Pine Association Films
Documentary Story of Wood
* The story of wood from its
firowth through harvest, manufac-
ture and utilization, is told in The
llcunty iif the Forest, produced in
I iilor by ihc \\ eslern Pine .Associa-
tion.

Fihned in the 12-state western
pine region, the motion picture
gives a detailed account of logging
operations, manufacture in mills,
and a step-by-step story of the
utilization of wood in building a
home. It identifies many of the
west's trees, showing the different
uses to which thev are put. and
pictures and describes the Western
Pine Association research labora-
tory in Portland, Ore.

The film is available to lumber
dealers, manufacturers and other
interested groups for one-way post-
age charges from the sponsor. Yeon
Building!" Portland 4.

New Atlas Powder Company Film
Casts New Light on Blasting
•k Blasting, once an instantaneous
operation, is shown to be an orderly
and controlled sequence of events
in The Inside Story, produced for
Atlas Powder Company by Uni-
FiLMs. Inc. The 15-minute film uses
unusual photographic techniques to
show how modern methods make
blasting closely adaptable to the
type of rock, the surroundings, and
the specific result desired.

The principles of blast detona-
tion are explained together with the
\irtuallv universal practice of milli-
second delav blasting, and a new
refinement of that technique known
as the alternate velocity method.
Some of the most revealing por-
tions of the film owe their clarity
to the use of a "machine-gun" still
camera.

This technical film is available
from Atlas offices for showings be-
fore mining, quarrying and con-
struction engineers at company
meetings or in professional society
sessions. Where more complete dis-
cussions are desired. The Inside
^lory may be supplemented with
slidefilms showing special types and
methods of blasting in sequence pic-

Reid Ray Completes Short Film
on New Cutler Hammer "Stacker"
♦ A one reel motion picture was
recently completed by Reid RaY
Film Ixdl.stries. Inc.. depicting a
new machine developed by Cutler
Hammer.

Called a "stacker. " the new prod-
uct is said to provide a more efiB-
cient method of sorting, counting
and stacking newspapers for dis-
tribution.

BUSINESS SCREEN MAGAZINE

to show the mechanical operation
of the "staclcer" should make the
fihn an effective tool for demon-
strating the macliine.

NEW S I I D E F I L M

Trade Mogaiine Sponsors Sales
Slidefilm for Garment Industry

♦ C.ORSF.TS i> I M)H(«KAK l\KMK«.

industry trade magazine, has pro-
duced a 15-minutc slidefihn to show
salesgirls how to help a customer
choose a girdle or brassiere cor-
rectly. Entitled Filling Fads Thai
Make Sales, it was previewed dur-
ing Corset Market Week at a special
breakfast for buyers and merchan-
dise managers.

The magazine-produced film pre-
sents basic facts and techniques of
professional fitting and selling. I'ho-
tographs taken in one of New
York's busiest corset departments
are combined with charts and draw-
ings to bring to life the "how-to"
information.

Prints of the film and a complete
script to go with it are available
for sales traininp at a nominal
charge direct from the sponsor.

Florist Council Signs Sarra
To Produce Story of Flowers

♦ Tlic Finrisl Information Council,
through its advertising agency. Bo-
zell & Jacobs. Inc.. has signed Sarra.
Inc.. to produce a color sound slide-
film on the story of Howers.

How (lowers are used to express
unspoken sentiments will be the sec-
ond message of the film. It will be
shown nationwide to women's clubs
and similar audiences.

The script was written by Helen
A. Krupka of Sarra's creative staff,
and the l.i-minute film will be pro-
duced under the supervision of
Joseph G. Betzer. director of film
planning, and Harry \V. Lange. pro-
duction manager of Sarra's Chicago
studios.

McCall's Patterns' Offers a
Visual Package for Teen-Agers

♦ M.i:j1I> l'.iltcrii,- has ann.iumcd
a new package for home economics
classes encompasisng a 40-frame
color filmstrip. a l.S-page script, a
body measurement chart for each
pupil, a good grooming chart and
a perscmal wardrobe survey chart.

Produced in cooperation with the
Institute of V isual Training, N'ew
York, the lilnislrip illustrates the
thre<' figure types most common
among teen-agers, shows the right
and wrong ways of dressing each
type, and presents 20 fashions in
pattern and fabric combinations for
teen-agers.

The package sells for S-I..SO from
the Institute of Visual Training.

• DEVELOPING MACHINES • COLOR PRINTERS • FRICTION HEADS

• COLOR DEVELOPERS • DOLLIES • TRIPODS • PRINTERS • CRANES

11801 W. OLYMPIC BLVD • LOS ANGELES 64, CALIF.

'WORLD'S LARGEST MANUFACTURER OF MOTION PICTURE PROCESSING EQUIPMENT"

FOR BETTER SHOWS I SK 111! M DIO-X ISl \L PR(UECT10MSTS II ANDHOOK"

♦ Many large U. S. business firms now use the manual contains step-by-stcp lessons on good show-

Audio-Visual Projectionist's Handbook to train
employee projectionists. This graphic, illustrated

manship: sells at only $1.00 per copy, postpaid.
Order today from Bi'SiNESS Screen, Chicago 26.

N U M B K R 4 • \ O I, I M K II

TELEVi

n the mWl

Notes and (^oiiiiiient on l\cu I'

lor \ i<l.

\cTOR Tim Holt slurs in new TV series
"Shooting Straifftil" now in production
lit I'rinrelon Film Center ( '^ee helmr).

Tim Holt Will Star in Series

of Educational Western TV Shows

* Tim Holt has been signed for a
new tele\isioii series, with a "west-
ern flaviir" without the "blood and
thunder" approach, being produced
by The Princicto.n Film Center,
Inc. in cooperation with The Na-
tional Rifle Association of
America.

"Viewers of all ages are becom-
ing more discriminating in select-
ing television fare," said Gordon
Knox, Film Center president, "and
our new series is geared to what we
consider a happy combination of
education and entertainment." He
called it an effort to bring children
and their families wholesome, edu-
cational television that retains much
of the popular "western" idea.

Holt, son of the late star. Jack
Holt, and veteran of 100 Holly-
wood motion pictures, is co-director
of the series with John Capsis. Pro-
duction is underway, and previews
for prospective sponsors are sched-
uled for July.

ABC Documentary Show Features
Allegheny-Ludlum "Shining Heart"

♦ ABC-TV's new weekly dramatic
documentary series. Better Living
Television Theatre, had its premiere
Sunday evening. June 21. with the
film story. Shining Heart, starring
Donald Woods.

A pictorial view of the various
uses of steel. Shining Heart, pres-
ented Woods as the public relations
director of a steel company who
seeks means to illustrate the many
purposes steel serves.

Preceding the drama a panel dis-
cussion was held, headed by Mr.
E. J, Hanley, president of Allegheny-
Ludlum Steel Corp.. which brought
viewers further insight into the
story of steel.

Shining Heart, on TV, was a ver-
sion of the film produced last fall
by Mode ..^rt Pictures from an orig-
inal story by Oeveste Granducci.

Highlighting the part played by

American Industry in the comnm-
nily. Belter Living Television The-
atre is presented as a public service
by the American Broadcasting Com-
pan\".

Kling Studios Signs Victor Borge
For Crosley Prod. Announcement

♦ Fred A. iViles. vicc])rcsi<lcnt in
charge of motion pictures and tele-
vision for Kling Studio.s. Inc.. has
announced the signing of Victor
Borge to star in The Crosley Con-
certo sponsored by the Croslev Divi-
sion. Avco Manufacturing Corpo-
ration.

The film, currently in production
in Klings Chicago studios, was de-
signed to present Crosley's new
1954 line of television models.

RCA Victor Produces Picture
For Promotion in New TV Areas

M Television, a 10-rninulc film de-
si'jncd specifically for use in new-
TV market areas, has been pro-
duced by RCA Victor and shipped
III the company's distributors.

The purpose of the film, accord-
iiiL- lo J. M. Williams, advertising
and sales promotion manager for
RCA's Home Instrument Depart-
ment, is to point up the qualitv
and diversity of today's television
programs.

To give a quick cross-section of
what TV offers, the film incorpo-
rates scenes from different types of
programs. Continuity is provided
by the comments of Dave Garro-
wav, the narrator.

"OKLAHOMA"

for

Sinclair Refining Co.

Actor and Newscaster Star in 2
3-minute Films by March of Time

"k (^inrad IVagel and IjOwell Thom-
as are the stars in two three-minute
film trailers produced as a public
-ervice by March of Time, film-
makers for the iy.W United Com-
munity Campaigns. The announce-
ment was made by the Community
(.bests and Councils of America,
and the I niled Defense Fund.

In The American Scene, actor
Conrad Nagel draws an analogy be-
tween the mutual helpfulness of
pioneer times and today's way of
helping one another "the united
«ay" through contributions to
Connnunily Chests and United
Funds.

Newscaster Lowell Thomas speaks
for the L'nited Defense Fund in
Ojjeralion Defense, which docu-
ments the need for USO clubs and
camp shows and other services pro-
vided by member agencies of UDF.

Both trailers were directed by
March of Time's Jack Alexander es-
pecially for theatre and television
showing by the nation's 1700 Com-
munitv Chests and United Funds
this fall.

Foley Doing Feature Sequences

♦ George F. Foley. Inc.. New
\ork producer of business and tele-
vision films, has signed with Cite
Films. French film companv, to pro-
duce American sequences for Public
Enemy No. 1, said to be the first
foreign film to go on location in
New York. The picture is a French
satire on American gangsters star-
ring Fernandel with Zsa Zsa Gabor.
The principal shooting in New York
will be in subways and on Fifth
Avenue. Some location shooting
will be done in Northern New Jer-
sey and in Connecticut. There will
be sound tracks in three languages
— French. Italian and English.

The Foley company is also pres-
ently engaged in making a series of
filmed television shorts for United
States Coast Guard recruiting.

Marathon's Helicopter Short

♦ A new film on the use of heli-
copters in atomic warfare is about
to be released for theatre and tele-
vision showings by Marathon TV
Newsreel. The new 12' 2 minute
film. Airhead, was produced in co-
operation with the Department of
Defense, the U. S. Marine Corps
and Sikorsky Aircraft. It shows Ma-
rine Corps use of helicopters in
beachhead operations. Some scenes,
never before seen bv the public,
will depict the application of "ver-
tical envelopment. " a technique di-
lectly resulting from research in
atomic warfare.

BUSINESS SCREEN MAGAZINE

New Government Film Catalog
Available from United World
♦ A 94 page educational film cata-
log has been released by United
World Films. Inc. Completely re-
edited from former editions, the
19.53.54 catalog lists 2.700 films and
filmstrips produced by 22 different
agencies of the Federal Government.
United ^li'orld. the official distributor
for U. S. Government films, has just
completed an initial mailing of 7.500
catalogs to industrial and educa-
tional film users.

Each film and filmstrip is de-
scribed and classified in addition to
having running time, color notation
and purchase price. A subject index
of 210 different classifications has
been included for the first time. A
three column title index covers nine
pages. \ table of contents lists the
22 producing agencies, and numer-
ous sub-headings within the catalog
make for quicker and more accurate
identification of a desired subject.

Dr. Seerley Reid of the U. S. Office
of Education did the editorial work
for the giant catalog and introduces
the films with a message on the in-
side front cover. Thirteen large
photographs head the major sections
of the book.

Libraries, schools and industrial
training directors may obtain free
copies of the catalog from United
World Films. Inc.. 1445 Park
Avenue. New York 29. \. Y.

Promoting Your Sales With
Economical Custom Records

♦ RCA N'ictor's Custom Record
Sales Division has been telling the
business world that the spoken word
Ion records I is a better salesman
and attention-getter than printed
direct mail material. Brochures
were sent out this month enclosing
seven-inch discs which let the spoken
word tell RC.\ Victor's story. Side
one on each record tells the value of
sound in promoting sales, while side
two deals with records as premiums
and as sales builders.

Idea for promotion-minded fibn
producer: Record an interesting part
of the narration from one of your
best films. Send out a hundred or
so little discs to good prospects sug-
gesting a full screening. It might
attract a lot of attention — people
don't pitch records in the wastebas-
ket along with other piles of direct
mail.

('opies of the brochure and sam-
])le disc ma\ be obtained on vour
company letterhead request ad-
dressed to RC.\ Custom Record
Sales. Depl. E-50. 6m Fifth Ave..
New York 20. N. Y.

VICTOR

PROJECTORS

STAY YOUNG LONGER

There are several important reasons behind \'ictor dependability. First of

all, Victor pioneered in 16mm — and for more than 40 years has devoled

its time and effort almost entirely to the development and improvement

of motion picture projectors and service. Victor Service Centers, staffed with

factory-trained personnel, are located in key cities throughout the

world to bring you better service and longer projector life.

THE BUSINESS EXECUTIVE'S GUIDE TO AUDIO AND VISUAL PRESENTATIONS

♦ U. S. and Canadian business, large and small. pages of features, news, equipment data and case

turns to the pages of BlsiNESs Screen Magazine, histories in every issue . .^ . more advertising of

for accurate and informative data on all modern products and service. Thai's why the /)Uv<t5 look

forms of audio and visual rommunication. Moic |o BisiNESs ScREKN as their />re/errf</ market place.

N r M B E R 4 • \ 0 L L M E 11

Alon^ the Production Line

ScnlPTtR \T«(iHK; Charles (Cap) Palmer,
lop rrealin- hanil oj many sporisoreil
films, uses tape recunier anil sound pro-
jeclor to check current assignments for
Inlernallonal Harvester: Soconv films.

M. J. Rothenberger Is New Manager
of Kodak's Hollywood Laboratory
♦ Appointment of M. J. RoTHEN-
BKRGER a? manager of Eastman
Kodak Company's Hollywood proc-
essing laboratory has been an-
nounced by IvAR N. HuLTMAN. vice
president and general manager of
Kodak Park Works.

Rothenberger. who is replacing
B. J. Burns for reasons of health,
joined Kodak in 1922 and has been
assistant manager of the company's
Chicago processing Laboratory.

Bovey Films in Production On
Color Film on Greater Boston

♦ Martin Bovey Fii.m.^. of Chelms-
ford, Mass.. has begun work on a
new color film of the Greater Bos-
ton area. The picture is being spon-
sored by the Convention Bureau of
the Greater Boston Chamber of
Commerce and will describe the
tourist attractions of Boston.

The Bovey company is currently
completing two color films for the
Ashaway Line & Twine Manufac-
turing Company, called Knif;ht on
the Broadhead and Heivitt on the
Neversinli ( and Lewis Carroll
couldn't have picked more tantaliz-
ing titles I . These exciting little
fihns of trout fishing on two famous
Eastern trout streams show the fish-
ing skill and technique of two of
the country's best known anglers.

Medical Film Guild's Studio

♦ Thk Medical Film Guild. Ltd..
has opened new studios for film pro-
duction at .506 West 57th Street.
New York. Twelve permanent sets
suitable for production of medical
motion pictures are a feature of the
film center. They include a corner
of a retail pharmacy, an operating
room for minor surgery, doctor's
reception room, dental office, and
others.

Busy Slidefilm Schedule at
Transfilm's New York Studio

♦ The house is full of m^\^ slide-
films at Transfilm In(:ori>or.\ted
this inoiilli. Four, on sales training,
are in production for the Appliance
Division of General Electric. The
Carrier Corp. is getting two sales
promotional pictures on air con-
ditioning. Management Develop-
ment is the theme and title of a
I.'W frame slidefilm for Esso Stand-
ard Oil Company, and Landers.
Frary & Clark, makers of Universal
household appliances, are sponsor-
ing a sales promotion film for show-
ing to distributors.

Wayman Robertson Is Appointed
Sound Engineer at Kllng Studios

♦ The appointment of Waym.an R.

Robertson as chief sound engineer
for Klinc Studios. Inc. has been
announced by Fred A. \iles. Kling
vice-president and director of mo-
lion pictures and television.

Mr. Robertson has worked as a
sound engineer for Paramount Pic-
tures in New York and Chicago for
the past 20 years, and prior to that
he was with the National Broad-
casting Coinpanw

Kellman Productions Names
Marshall Lewis Ad Manager
♦ M.ARSHALL G. H. Lewis, for-
merly with the Pep Boys, has been
named director of advertising and
public relations for Louis W. Kell-
man Productions, a division of
News Reel Laboratory, Philadel-
phia.

have
you
lost
something?

Do your color prints only
faintly resemble the original? . . .
Those brilliant hues can be
retained only by controlled printing,
insuring a b-a-1-a-n-c-e-d harmony
of amazing fidelity , , Yes, find
that brilliance again
by calling

color service co., inc.

115 W. 45th ST., NEW YORK, N.Y.

Send for our brochure on tvhat
scene-for-scene color correction
means to your production.

i'.oi.uR .ScECIAr.IST Margaret Gunsl of J.
.4rlhur Ranks Uenham Labs in England
was recent guest of Clifford Potts, presi-
dent of Fordel Films, who has special
technique for making rnlor release prints.

Sarro Starts Shooting Off-Job
Safety Film for National Council

♦ When The Whistle Blows, new
safetv training film being produced
for the National Safety Council by
Sarra. Inc., is scheduled to go be-
fore the cameras this month. Loca-
tion sites now are being selected,
and casting is taking place.

Designed for showings to indus-
trial audiences, the film deals spe-
cificallv with off-the-job safety dur-
ing the frantic rush periods when a
worker hurries to his job and when
he leaves the job to return home
again. The dash for the bus . . . the
daily struggle against traffic . . . the
hazards of the parking lot . . . these
are some of the many safety prob-
lems which will be illustrated.

The 10-minute film will be pro-
duced both in 16mm motion picture
and 35mm sound slidefilm versions.
Supervising preparation are Charles
•Alexander, manager, and Roy Ben-
son, assistant manager, of NSC's in-
dustrial department.

The film was written and will be
directed by Wayne A. Langston of
Sarra's creative staff. Production of
the film is under the supervision of
Joseph G. Betzer. Sarra director of
film planning, and Harry W. Lange,
production manager.
Princeton Film Appoints Henning
New Production Control Manager

♦ I'etkr IIknmnc. formerly in
charge of the Information Services,
United States .\Ilied Commission to
."Xustria, has been named Production
Control Manager of The Prince-
ton Film Center. Inc.

Henning spent four years in
Vienna super\ising all motion pic-
lure production for the U.S. forces
in .\ustria. Prior to going abroad,
Henning operated the Wyman Press
Bureau, a motion picture counsel-
ing service in New York City.

BUSINESS SCREEN MAGAZINE

New Brumberger Slide Carrier
Will Show Single Stereo Frame

♦ A new carrier for Brujiilierger
slide projectors permits the projec-
tion of a single frame of stereo
slides without separating the pair.
Any standard stereo binders may be
used.

While the scene is not projected
in 3-D. it is blown up on a screen,
providing new color and detail.
Called the No. 1215 carrier, it will
permit buiness to use stereo slides
for group showings, while still
allowing non-stereo slides to be
shown on the same projector, using
another carrier.

The carrier retails at S3. 9.5. Brum-
berger projectors, starting at S59.50
with one carrier, are described and
illustrated in the new Brumberger
catalog C-3, available by writing
Brumberger. 34 34th street. Brook-
Ivn 22. N. Y.

Neumode Products Introduces New
16 and 3Smm Film Synchronizer

♦ The "Synchromaster" film syn-
chronizer brings to industry a syn-
chronizer meeting the requirements
(if l()mm. 3.5mm and television tech-
nicians according to O.SCAR F. Neu.
founder and president of Neumade
Prodicts Corporation.

The new product was introduced
for the first time at the 73rd con-
vention of the Society of Motion
Picture and Television Engineers in
Los Angeles. It is the latest addition
to the Neuniade line of film acces-
sories.

Models are in production and
available from stock with two. three
and four hubs for 16 and 35ram.
Assemblies containing five, six or
more hubs will be assembled to or-
der. Combination machines will also
be available for matching 16 and
.35mm frame for frame while record-
ing frame and footage for both
types of film.

All Xeumade "Synchromasters"
are a\ ailable from Neuniade dealers
throughout the world.

Stock Footage for Pictures

♦ Tki.enew.s is calling attention to
its stock footage library of six mil-
lion feet of film maintained at the
company's New York office at 630
Ninth .Avenue.

Thousands of feet a day on "al-
most every conceivable subject" go
into the vaults for later use in edu-
cational, business, television and
feature films. Telenews says, "Can
a pyramid sell your product? Need
footage of the beach at Waikiki. a
raging fire or a busy street? You
name it. we've got it."

Virginia Dillard. chief librarian,
has all the rates, and can locate
almost any subject quickly in the
big cross-indexed catalog.

AimiFlEnii

Tlie ideal 35mm movie camera for TV Newsreei, Industriaf,
Travei and Scientific Motion Picture Photography.

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• Varioble speed motor built i

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• Easily detachable motte box-filter holder.

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3-DlMENSIONAL
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No camera is better suited for stereo adaptatiim
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steady pictures . . . every frame in precise register.
It is the least expensive camera in the field, the
lightest in weight, it easily couples to synchron-
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Available at leading dealers.

Write for literature and price list.

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N U .M H F, R 4 • \ O 1. 1 ME It

(continued from page 45 I
rather than by relaying separate in-
structions to each one.

Every conference leader has been
faced with the problem that certain
concepts or terms are used differ-
ently by different people and are
entirely unknown to some people.
The much needed clarification or
definition can be provided by use of
a good filmstrip. some slides, or the
opaque projection of a photo or a
few lines of printed terminologi,'
from an authority in the field.

Manv times a conference leader
prefaces the group discussion by an
informational lecture. A good film.
filmstrip, record, tape recording or
even a radio or TV broadcast can
give more information for the same
purpose.

Conference leaders in every field
are dealing with certain broad areas.
Human relations, safety, the psy-
chology of getting along with peo-
ple, interest in world affairs, etc..
are universal concerns. These lead-
ers can a\ail themselves of a wealth
of carefully produced films and film-
strips which inculcate better think-
ing and reasoning among the confer-
ence group and prove beyond doubt
that '"one picture is worth more than
a thousand words." Many leaders
are not able by themselves to handle
such abstract matters.

Where the conference leader is
interested in stimulating sugges-
tions, he can present the basic facts
necessary to stimulate discussion by
either flashing them via prepared
slides, or by the showing of a fac-
tual filmstrip. or the preparation of
a scale model of the locale or area

A-V CONFERENCE TECHNIQUES

which pro\ndes the background for
the problem.

TRAINING FOR LEADERSHIP

* Training of the conference lead-
ers has always been a stupendous
job. Today this can be simplified
and unified by using audio-visual
techniques such as recording ma-
chines, films on diction, poise, and
leadership: slides listing qualifica-
tions; and overhead projectors for
noting suggestions to trainees. These
resources should similarly be made
available to the trainees for study
and concentration on the major
points. The preparation of a good
set of slides will do more than a

long series of lectures to bring home
the important facts to these trainees.
When the same trainees then take
over the conference leadership on
their own for the first time, a play-
back machine will afford them an
excellent opportunity for self-anal-
ysis and inipro\ement.
INTEGRATING REGIONAL
MEETINGS

♦ \^ lien a large conference is plan-
ned to follow up a series of regional
or sectional conferences, it is often
desirable to use the taped record or
photographs, slides, or fihns based
on some of these regional meetings
for the purpose of integrating the
various representatives meeting in

the large group. Conversely, with
the introduction of magnetic tape
on film, an individualized sound
track for a small group may be
taped on a motion picture used in
the training or educational develop-
ment of a large group.

Chain-of-connnand meetings, or
foremen conferences face the need
for types of aids by which discus-
sion, information, and results can
be transmitted from one group or
one meeting to another. Here the
effectiveness of the tape recorder,
magnetic tape on film, fihnstrip,
charts, slides and other techniques
can all be employed. The specific
purpose and amount of time allowed

wanted to make a series of
television commercials on
a nationally known
drug product.

Television Advertising
Associates, Incorporated

wanted to film a national
sales program for
television.

The Joseph Katz Agency

wanted to prepare filmed
introductions to their
weekly television show.

motion pktures^\

for Television J
[and Industry /

. they all chose

dynamic

will deleniiine which is most desir-
able.

Every conference leader bucks the
unpleasant effects of the existent
grapevines. We must, therefore, bear
in mind the assistance that some of
these audio-visual aids can be if they
are projected or distributed before
a planned conference, or as a follow
up, for dispelling rumors.

From the communications view-
point, the use of status symbols has
marked value, i.e.. symbolic of the
conference leader, is the desk or
phone or name plate that stands
before the group and influences its
reaction to the entire conference
policy set forth.

In instances where dn entire new
policy is to be presented, the charts
or graphs taken from the literature

prepared in support of such a policy
may be blown up to show in simple
form the precedents behind it.

Where job assignments have re-
sulted from a conference, a purpose-
ful film should be a follow up to the
conference to eliminate lack of un-
derstanding, and reluctance. H no
film can be found, slides may be pre-
pared for this purpose. Details of
the assignment may be clarified in
the same wa\ .

USING SPECIFIC TOOLS — 1

♦ A conference of executives may
decide to prepare material indicat-
ing the nature of the work they ex-
pect employees to perform. Far
more desirable than presentation of
a printed list, would be the showing
of a filmstrip or film prepared from
such a list. Scale models and di-
oramas are dynamic for explana-
tions of this sort. With business
firms spending substantial amounts
to write all kinds of directives to
employees, the cost of preparing
these would be far less in terms of
effectiveness.

Very often, the participants are
people of equal rank where the lec-
ture method has a negative effect:

BUSINESS SCREEN MAGAZINE

therefore, desirable visual aids can
lie pre-planned and used to demon-
strate techniques designed to assist
each conferee, including any par-
ticular aspect (if the joli he is to
handle.

USING SPECIFIC TOOLS — 2

♦ In a guided conference, a set of
slides which are easily prepared, or
opaque projected drawings, or
sketches will summarize the points
of agreement. If there is a follow up
meeting or conference, a set of 2 x 2
slides, a filmstrip, or a short film
can lie produced and projected for
this precise purpose. It gives a valid-
ity and reality to the agreed upon
points, that a statement will never
make sullicicnlly vivid to the assem-
bled group.

There are informational confer-
ences which are not aiming at pre-
determined conclusions and which
can be motivated or clarified if they
are begun with a film.

PRINTED OR VISUAL AGENDA?

♦ In every field, the conference of
today is a flexible situation. There-
fore, the mimeographed agenda is
less satisfactory than the projected
agenda. .'\ set of slides prepared to
flash the agenda for group viewing
focuses attention more positively
than a printed agenda. Also, anv
one of these slides can be projected
again for review purposes. The over-
head projector may be used for this
purpose. Then the agenda can be
added to and changed when deemed
necessary. If the conferees are asked
to jot down such changes or addi-
tions on printed agenda, their notes
may differ in context. Sometimes
adjournment of a conference is ne-
cessitated by lack of time before

each problem is covered. Here again,
the use of slides for the agenda
makes them available for continua-
tion whereas mimeographed or
printed sheets disappear. -Again, if
notes have been made at Part 1 of
the Conference, these can be referred
to at Part 2 on the overhead pro-
jector for group viewing.

Important data can be easily
noted on a pad and projected on the
overhead projector so that the notes
can be read and interpreted by each
conferee, rather than asking the
secretary to review points by re-
ferring back to her minutes. Since
this can be done in the dark, while
the film or filmstrip is being viewed,
it is a more satisfactory way of
bringing the notes to the attention
of the group than jotting the same
points on a blackboard. WTien the
agenda includes a series of prob-
lems, this type of memo for keeping
pertinent points in the foreground
is doubly valuable, and avoids con-
fusion.

USING SPECIFIC TOOLS — 3

* The use of magnetic tape record-
ing for verbatim note taking is to-
day superior to written transcrip-
tion. It can be erased and edited
when necessary and is not prohibi-
tively expensive. From the tape a
technically correct written record
can be prepared at leisure, if it is
desired, with proper headings, sub-
( C O N T I N U E D ON PACE 7 2 J

35mm
Model 11

A TRULY GREAT
CAMERA for TV.

Newsreel and
commercial films

For tough and trying assignments, ARRIFLEX 35 I:
in a doss by itself. Reflex focusing through photo
graphing lens while camera Is operating — this I;
just one outstanding ARRIFLEX feature.

Equipped with bright, righl-iidc-up Imoge Tinder,
6Vi X magniruation. Solvei oil parollai problems.
3 lent turret. Voriable ipeed motor buill Into
bondle opcrolet from lightweight battery. Tathom-
•tcr reglttering from 0 to 50 fromes per second.
Compatt, lightweight for cither tripod or hond>hcld
filming. Tokei 200' or 400' mogailno.

NUMBER A ' VOLUME 14

Sflm€Rfl Gquipmeni ^.
1600 no«oaj«>i \ n<uno««ciii ^-^

AN ANNOUNCEMENT OF IMPORTANCE
TO U.S. AND CANADIAN INDUSTRY!

PYRAL

AND ITS WORLDWIDE LICENSEES
ARE NOW EQUIPPED TO PROVIDE

Magnetic Striping

for Overseas Versions

of Motion Pictures

• Foreign versions of any niiitioii pictures can now
be released in the languages or dialects of principal
countries throughout the world, wherever their distri-
bution may be beneficial to the sponsor or producer.
Magnetic striping facilities have been established
on a worldwide basis by Pyral of France. Seri-ices of
native commentators and faithful translation within
the countries to be served are available together with
the economical and highly effective method of sound
striping. These sound tracks may be added to exist-
ing optical prints or on silent versions.

Aid to Export Sales

This Pyral service is a defi-
nite asset to increased export
sales through more effective
demonstration fihns. The sound
striping equipment which is
precision-made hy Pyral. is al-
ready operated I)y Pyral's li-
censees throughout the world.

Airmail Your Inquiries or Cable "Dis[>yral Paris"
for Further Information and Film Estimates

MAGNETIC SOUND SERVICE

2 RUE BERANGER. PARIS (3<'). PHONE TUR. 62-62 & 63

(continued from pace 711
headings, etc. For those members
who may. of necessity, be very late.
or even absent, the tap<'d record
may be preserved and played back.
In fact, in some instances, the leader
is unavoidably absent for part of the
discussion and can have this brought
to him on the recording machine.
In cases where he is not present to

A-V CONFERENCE TECHNIQUES

start the meeting, his introductory
message may be recorded. ."Vlso.
there are official messages which
can be brought to the group in this
manner. .\t times, the radio or TV
broadcast is involved in this type of
presentation, particularly with com-
munity groups, or in regard to
human relations.

In considering using phonograph
records instead of tape, we must
realize that while the initial cost of
the recording is higher, they may be
more lasting an can be distributed
as a conference follow-up. After the
initial expense, copies are not ex-
tremely high.

SPECIFIC TOOL:
Public Address System

* The public address system should
be adopted as part of the conference
machinery in a large organization.
It can preface the meeting, or per-
haps follow it up. with on the spot,
last-minute changes. Also, in train-
ing leaders, it affords opportunity
for try outs in informal situations.

Sometimes the need for bringing
the same day's news to the attention
of the assembled conferees can be
accomplished best by flashing the
actual newsprint via an opaque pro-
jector. The bringing in of a radio
for a pertinent and timely broad-
cast serves much the same purpose.
Projecting via the opaque a ready
made chart from a book saves the
need for preparing a chart on the
same subject, which may not even
be so good.

SPECIFIC TOOLS:

Chart and Flannelboard

* Large charts are used very effec-

tively, as are flannelboards, in the
conference. They are transportable
and can be used over and over
again. The highest standards of
clarity and aesthetic appeal should
be applied to their preparation and
they should be kept in a size that
is portable and able to be set up for
a good display. A chart that is
planned to show structure or organ-
ization should have one main idea
al a time. Graphs are excellent for

statistics and are quite dramatic if
we remember to make them as in-
telligible as possible.

SPECIFIC TOOL: Plant Tour

* Just as the field trip is effective in
educational systems, a plant tour is
visual instruction on the industrial
level. The assistance of maps in set-
ting geographical scenes must not
be overlooked. Also, in providing
material for the projectors or the
blackboards, sometimes a symbol
w ill give clarity beyond many words
The ever growing use of puppel
dramatizations for solving unsati:
factory situations carries with
none of the sting of personal rC'
minders and rebukes. It can be as
effective for adult meetings as for
children's assembly programs. Sim-

HOW IS THE

MANAGEMENT
UNDER YOU.»

How well are your policies and orders carried
out by your subordinates?

The answer to that question depends upon how
well your supervisors represent management to
your employees.

Make sure that the management under you is
what you want it to be. Show your supervisors
how to represent management with:

"The Supervisor

as a Representative

of Management"

one of the sound stripfilms in the outstanding
eight-part visual course SUPERVISOR TRAI.\-
ING ON HUMAN RELATIONS.

You may obtain a i>review iiilhout obligation.
ADDRESS REQUESTS TO:

6108 SANTA MONICA BLVD. ^JjVfrgJ HOLLYWOOD 38, CALIFORNIA

ply made puppets serve the purpose
well. The dramatization of sales
techniques is another version of this
method. At times, live dramatiza-
tions may be arranged. This is a
combination audio-visual technique
that has proved its value to psychol-
ogists, educators, and the army. It
gives information, creates under-
standing, and releases inhibitions.
Sometimes, it need not be pre-
arranged, but can be ordered spon-
taneously when members present
have a point they want to get across
at the moment.

In some in.stances. using the picto-
graph technique simplifies complex
situations. Also, it is more cheaply
produced than some of the other
visual aids, and is quite dynamic.
It consists of simple drawings and a
few accompanying words, much on
the order of some of the cartoon
narratives. It is not to be overlooked
in considering available media.

The use of a questionnaire is an
intelligent and legitimate prelim-
inary aid before a conference, or a
useful follow up to poll effectiveness.
Again, the format and appearance
brings a reaction, possibly an eager-
ness, or perhaps an unwillingness to
answer it. The questionnaire must
be attractive, clear, and preferably
one that needs only checks in boxes,
or under columns for completion.
Use the Suggestion Box

If a really effective suggestion box
is designed to assist conferences, it
should be made easilv visible with

paper and pencil available. Making
suggestions should become a desir-
able activity. .\t conference time, the
written suggestions can be projected
amid the comfortable anonymity of
the darkened room on the opaque
projector. This is more desirable
than hearing them read, because in-
flections in the voice bring connota-
tions and interpretations which had
not been in the original meaning of
the suggestion.

Where conferences are a regular
established procedure, a good news-
letter can emphasize or remind the
conferees of the problems and de-
cisions. Thus the conference be-
comes a mutually organized pro-
gram.

Bulletin Boards Can Help

Organizations employing bulletin
boards find them excellent visual

BUSINESS SCREEN .M.\G.\ZINE

aids when placed in strategic spots,
i.e., near the water cooler, the time
clock, or the cafeteria. It assists in
promulgating the policies that have
been formulated at conferences.
Posters and bulletin boards may be
three dimensional to arouse and
hold interest.

For summarization during the
course of the conference, an over-
head projector is invaluable. We
must also remember that the black-
board is a similar aid. and can be
used for this purpose.

Tips for Good Meetings

If the conference group is ex-
tremely small, it is vitalized by a
film or filmstrip. If. on the other
hand, the group is large and un-
wieldy, procedures are simplified by
the use of projectable materials, and
by tape recording in advance of cer-
tain pertinent information. This is a
'real savings in time. Again, previ-
ous conferences can in this way be
summarized without interruptions.
If important members of the group
ire absent, the taping of proceed-
ngs and photographing of the actual
ituation will be an apt substitute in
)ringing the conference to them.

Realia may be brought to the
onference in the form of bits of
aw material as well as finished
products. Even where a film or slide
s to be used, these things give a
eeling of texture, smell, weight,
tc, not conveyed by the photog-
aphy. If the group is too large to
lake it practicable to pass such
laterials from hand to hand, they
re frequently readily projectable
ia the opaque projector, still re-
lining something of the desired
■eling.

Of infinite visual assistance to the
jeakers and chairman is a large
lock at the rear of the room. Other
ttras for the large group are ade-
uate tags for members, in that they
rovide for easy recognition, and
nd a feeling of belonging: and

COLORSLIDE AND FILMSTRIP
DUPLICATING

FRANK A. HOLMES

7619 Sunset Boulevard
Los Angeles 46, Californii

samples and other realia brought in
h> speakers and well displayed.

There are certain problems which
are mutual to all types of confer-
ences, such as people who talk too
much. For this, the bringing in of
a projectable aid. will create a break
in a discussion that has become too
long winded and sidetracked, and
will offer a jumping off point to
stimulate discussion among the more
silent members of the conference.

Sometimes, when conferences are
voluntary, people are reluctant to
attend, or prone to make excuses.
This can be minimized by showing
them a film on the purpose of the
conference, a week or so in advance.
With greater understanding, attend-
ance will improve. Even showing of
a set of pictures or photos will
motivate attendance.

When good communications are
established as a result of confer-
ences, both employees and employ-
ers recognize their goals, respec-
tively real job satisfaction for the
former, and the achievement of
maximum production for the latter.
With the implementation of the
existent conference program by the
audio-visual techniques we have
mentioned above, comes the estab-
lishment of effective communica-
tions between employer and em-
ployee and the attainment of the
desired goals. ■9'

Bibliographv
Embank. H. L. & Aver, J. J., "Dis-
cussion and Debate — Tools of
Democracy"
Embank, H. L. & Aver, J. J.,
"Handbook for Discussion Lead-
ers"
Hegarty, E. J., & Hannaford,

"How to Run a Meeting"
Hegarty, E. J., & Hannaford,
"Conference Leadership in Busi-
ness and Industry '
Herold. Don, "How to Harness a

Conference "
Hunt, Edw. E., "Conferences. Com-
mittees. Conventions and How to
Run Them"
Lasker, Bruno, "Democracy

Through Discussion"
McBurney, J. H., & Hance, K.,
"Principles and Methods of Dis-
cussion"
Medley, Rudolf, "Picture Books

for Grown Ups"
Peters, R. W., "Conununications

Within Industry"
Reader's Digest Program Service,

"A Chairman's Guide'
Shaughnessy, Wm., "A Guide to
Retail Employee Communica-
tions"
Stigers, M. F., "Making Conference

Programs Work"
Strauss, B. & F.. "New Ways to Bet-
ter Meetings"

GREAT MOTION PICTURES ARE PROCESSED BY ^a/A4

JAY BOIVAFIELD.

Executive J Ice Pies., RKO-Pdt/ie, Inc., says:

"We have ne%er settled for less
than the best. We use Pathe Labs.

"When it comes to film laboratory
services we have never settled for
anything less than the best in skill and
dependability. Consequently, we have
never settled for less than Pathe
Laboratories,"

RKO-Pathc's v,iried pruduct
includes the best in theatrical
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as such specials as
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ubsidiary of Chesapeake Industries, Inc.

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list $9.95 #1111 file list $3.95 #11 66 Box of 24 Sets

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UMBER 4 • VOLUME 14

Available At Last!!

IGmm & 35nim VISIBLE EDGE

FILM NUMBERING MACHINE

#^«fA"lft

Mounted on a cast alum-
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ound

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point. 2000 capacity;
printing speed 50' per
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16mm machine prints be-
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can be numbered.

n995

ALSO AGENTS FOR:
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corders, Kinevox Syr
cision Sound Readers,
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S.O.S. CINEMA SUPPLY CORP.

Most Recenf Purcdosers ore:

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U S. Air Force. Wright Patterson Field. Ohio
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U.S. Photographic Equipment Corp.. Brooklyn. N.Y.
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79tlon, Acmiolo Editors. Auricon 1200 Cameras, Bordwell &
Printers. Blue Seal Recorders. Bodde Background Screens.
i, Contimotic Printers, peerless Crones & Dollies, Hallen Re-
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:. MANY ITEMS AVAILABLE ON TIME PAYMENTS.

DEPT. H

602 W. 52nd ST., N.Y. 19

Coble: SOSOUND

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UMC

TV FILMS

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and FEATURE Motion Pictures

Five complete recordirgs of the following libraries:

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Also the largest selection of sound effects records in
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THOMAS J. VALENTINO, INC.

tilobi.ihed 1932
150 Weif 46th Street I Dept. B.S.I New York 36, N. Y.

l^EWiaT^?!. PRODUCTS

Ampro Corp. Introduces New Model
16mm Projector for Busint^ss Use

♦ A m-» ••I'n-iTii,-r" t I.-I Ifjii.m

a^ouncl motion picture projector de-
signed for business use has been
announced by the Ampro Corpora-
tion. Chicago.

Called the Premier "40," it is the
latest model in that Ampro series
of projectors, first marketed in
194.5.

The "40" features Ampro's "lift-
out" case construction, permitting
the entire projector to be removed,
and the cases bottom half to be
used as a stand to raise the level
of the projected beam, if desired.

The '"Dvna-Tone" sound system
used in the "40'" has a high-fidel-

ity amplifier, said to permit full-
range theatre-type sound reproduc-
tion. A special circuit permits its
use as a separate ainplifier for pub-
lic address systems. The 12-inch
speaker is of the .\lnico-5 type.

Other features include perma-
nently attached, swivel-type reel
arms; governor - controlled sound
and silent speeds; centralized lu-
brication; forced air cooling for
lamp, amplifier and motor: auto-
matic fire shutter to prevent film
damage from heat; and fihn trans-
port device using three mechanical
'"fingers'" said to provide a smooth
performance even with partially
damaged film.

List price of the projector, with

speaker, cases. l.f)00-fi)ot reel, 50-
foot cord, and 10- foot power cord
is ,$579. It is available from author-
ized .\mpro dealers.

Electronic Mixer, Volume Control
for Magnetic Film Production
♦ An Klei tninic Mixer and Vol-
ume Control is now available for
users of the Filmosound 202 16mm
magnetic recording projector ac-
cording to a recent announcement
by Bell & Howell. The new ac-
cessory unit is said to embody
manv features previously found
only on equipment intended for
professional studios, and should
make possible the recording of pro-
fessional quality magnetic sound
tracks.

The announcement said a simple
but accurate means of mixing sound
signals from microphones, phono-
graphs, and tape recorders is pro-
vided. Four separate input chan-
nels permit their mixed use in any
coinbination. Each channel can be
independently operated by controls
located on the front panel of the
cabinet. The output of all four
channels terminates in a single cable
which plugs into the microphone
jack of the Filmosound 202 mag-
netic recording projector.

An illuminated volume level me-
ter, calibrated directly in volume
units, is said to permit positive
setting of the recording level at
any time. A set of matching head-
phones to permit monitoring dur-

tt&H Ele,

Mi-

I'nit

COLOR SLIDEFILAAS

FOR INDUSTRY

COLOR FILAASTRIPS

FOR EDUCATION

Specialized equipment and the know-how of a group of specialists who
have produced over 350 color films. If you have a production problem,
contact Henry Clay Gipson, President . . .

FILMFAX PRODUCTIONS, 10 E. 43, N.Y. 17, N.Y.

BUSINESS SCREEN MAGAZINE

ing recording is supplii'il as stand-
ard equipment.

Also included in the list price id
8140.00 are two 2.i-fout extension
cables, one for the microphone and
one to connect the mixer and pro-
jector.

The Llectronic Mixer and Vol-
ume Control is available now from
Bell & Flowell dealer- aicor.linp to
the manufacturer.

OuKane Announces Production
of "Tru-FleJelUy" Tape Recorder

♦ Production of a new "Tru-I'i-
dclit\" Tape itecordcr has been
announced by the Di Ka.ne Cor-
POR.\TIox, St. Charles, Illinois. The
DuKane engineered mechanism is
said lo have a minimum of mov-
inu |iaiN and the qualilN. dura-

DtiKant' Tru-Fitlelily Recorder

bililv and facilities required by
those who use a tape recorder as a
working tool in their professions.

All components of the .'iO-pound
tape recorder are made by DuKane.
It is a dual track at two speeds. 7'[;
and 3-?4 inches per second with a
fast forward of 100 seconds and
rewind at SO seconds for 7-inch
reels.

Other features in<-ludc sinjile tape
motion selector, keyboard facility
selector, tape counter. "Magic Eye"
recording level indicator, tape copy-
ing facility, .separate inputs for mi-
crophone, radio and phonograph,
public address systetn. T'o wait
amplifier, headphone monitoring,
and 6 by 9 matched dynamic power
speaker. It operates on 105-12.S
volts, 60 cycle AC. and the profes-
sional price is S2'W.50.

// .„.

Houston-Fearless Announces New
Film Processor for TV Stations

♦ Tilt; IluL"sTO.\-rKARI.i;s.S CORPO-

R.\TiON of Los Angeles has designed
a new 16nim motion picture film
processor said to meet the needs of
television stations. The company
announcement described it as pro-
cessing film "at the rale of 20 lo
40 feet ])er minute to high commer-
cial standards, within the limits of
a practical operating budget."

The manufacturer said Model
1()U40 film processor automatically
develops, fixes, washes, dries and
reels I6mm film ready for showing.
All necessary equipment is con-
tained in the compact cabinet.

Any competent persons should be
able to operate the processor, even
on a part time basis. The machine
is always ready for use because an
automatic refrigeration unit main-
tains the proper solution tempera-
tures. Light-tight hoods enable the
machine to be operated in ordinary
light, and only a small darkroom,
such as a closet, is rc(|uired for
loading the film in maga/.ines.

All necessary equipment is said
to be furnishe<l with Houston-Fear-
less Model 16R40. including: ther-
mostatically (onlrolled refrigera-
tion, recirculating pumps, replenish-
ing system, air compressor, indi-
vidual tanks, drains and overflow
system, loading elevator, speed con-
trol, two magazines, stapler and
staples.

TRANSLUCENT SCREENS for REAR PROJECTION

We Manufacture a Complete Line for
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NEW: Blacii translucent screens
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NEW: White or blue translu-
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• Write tor ffluifrofed brectiure. «00' per lio«r.

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THE VENARD ORGANIZATION

PEORIA 2, ILLINOIS

//OLI YWOODpLM [OMPA NY

People rai® osratoPkl ures

Strauss Occupies New Offices

♦ Hi \ho Stum >- \ di. lui- in..\i-.l
In new ullir,'-. al (>f)il Fifth \\cMiii-.
New York. Phone number is PLaza
l-329(). While the staff was pulling
up stakes in the old location down
the street. Strauss was off in Japan
doing another big film for Pan
American World Airways.

New Quarters for Film Art

♦ Neil Sessa, president of Film-
art Service, has moved his non-
competitive animated art service for
film producers to new offices at
1587 Broadway, New York.

Joop Geesink Visits Transfilin

♦ Joop Geesink. famed puppet
film producer of Amsterdam. Hol-
land, planed into New Y'ork last
month for hurried conferences with
American clients and his co-pro-
ducer in the U. S.. Transfilm In-
corporated.

Geesink's clever little characters
are now selling on television here
for International Salt. Ecko Prod-
ucts. Flint Cutlery. Phillips of North
America and Goebel Brewing. He is
discussing the idea of doing a
couple of new films along the lines
of his famous Kermesse Fantaslique,
sponsored by Phillips Eindhoven,
and Grand Prix, winner of the
Venice Biennale last year.

Geesink says that American ad-
vertising techniques are being pick-
ed up by European advertisers,
notes a change in sales attitude
among European film sponsors in
the last year, feels that he is par-
tially responsible because of the
many American firms, such as Shell,
Gillette and Borden's for whom he
advertises on film in European the-
atres.

Elms Forms Production Firm

♦ Charles D. Elms, former associ-
ate producer at Leslie Roush Pro-
ductions, has formed his own com-
pany. Charles Elms Productions, at
•331 Madison Avenue. New York.

Sam Orleans & Assoc. Appoints
H. L. Wilson General Manager

♦ Sam (tHLKA.\.s AND AsMJLIATES.

Knoxville. Tennessee producer, has
announced the appointment of H. L.
W ILSON as general manager.

"Chick" Wilson, a former radio
broadcaster, has a film background
dating to the early 193(rs. He be-
gan narrating newsreels while still
in radio, and later switched to writ-
ing and selling business films.

J. A. West Joins Fletcher Smith

♦ J. Ahthlk West, independent
film writer and consultant, has
joined Fletcher Smith Studios
in an executive capacity, according
to a recent announcement bv the
New Y'ork producer.

Productions on Film Announces
Two New Executive Appointments

♦ The increasing use of motion pic-
tures by industry has made neces-
sary an expansion of production fa-
cilities and two executive appoint-
ments at Productions ox Film,
Inc.. according to an announcement
by Robert Fleming Blair, presi-
dent.

To supervise the installation and
operation of a laboratory for the
production of slidefilms for busi-
ness and slides for television.
George Mi rphy has joined the firm
as an assistant to Murphv McHenry.
vice president in charge of produc-
tion. .Mr. .Murphy was with Escar
Motion Picture Service. Inc.

Another reason given for the ex-
pansion was the growing number of
television stations. The first job of
Robert Beaslev. new director of
sales for Productions on Film. Inc.
was to tour all television stations
and advertising agencies in North-
ern Ohio. Indiana and Western
Pennsylvania. Mr. Beasley was for-
merly with the Jerry Fairbanks Or-
ganization.

If
If
If

YOU

YOUR

YOU

HAVE FILM EQUIPMENT OR ACCESSORIES THAT MUST
BE MOVED INTERNATIONALLY . . .

AND
MATERIAL MUST BE PACKED FOR EXPORT . . .

OR
WANT TO IMPORT ANYTHING THEATRICAL

THEN EITHER . . .
coll CI 5-6080
coble "BARINTFOR"
write 723 7th Ave.. N. Y.

BARNETT Intl. Fwders., Inc.

723. 7TH AVENUE, NEW YORK 1». N. Y.

SPECIALISTS TO THE M. P.
AND T. V. INDUSTRIES

BUSINESS SCREEN MAGAZINE

Frank J. Hxviu i:k

F, J. Havlicek Is Named Assistant
to President, Reid Ray Films

♦ Frank J. Havlkkk. former bus-
iness manager of athletics at the
University of Iowa, was recently
named assistant to the president of
Reid H. Ray Film Industries. Inc.

Originally from Chicago. Havli-
cek graduated from the Iniversity
of Iowa. Aher service with the
Army Air Force during World War
II he joined the department of
l)hvsical education at the University.
While filming sports activities he
met Reid Ray and became interested
in motion pictures.

Drucker to Transfilm StafF

♦ Robert Drucker. for the past
eight years with Pathescope Produc-
tions and recently production super-
visor on that company's TV series,
The Hunter, has joined Transfilm,
Incorporated, as project supervisor.

Boggs Opens Counsel Offices

♦ TiiiiNus B. BocGS, who has been
an account executive at Transfilm.
Incorporated, for the past seven
years, has set up shop at 595 Madi-
son Avenue, New York, as a con-
sultant on business and television
films.

Mr. Boggs has been in the plan-
ning and production end of the busi-
ness film industry for 15 years.

Thomas B. Boggs

Bradford Named Account Exec

♦ KiciiMii) Bradford has joined
Tk4Nsfii.m Incorporated as an ac-
count e.xccutive. Prior to four years
service in Korea as a B-29 pilot,
Mr. Bradford was associated with
Vance. Sanders and Company, in-
vestment underwriters in Boston.

Gene Relchert Is Director of TV
at Princeton Film Center, Inc.

♦ Gkne KeK-HEKt. formerl) an ac-
rciunt executive and director of ra-
dio. TV and films of the G. M.
I'Ki-ford Company, New York ad-
\riii-iii;j agency, has been ap-
|M.iiiliil director of television of
The Princeton Film Center, Inc.
He will headquarter at the firm's
\ew York office.

Reichert has a background of 15
years as a creative advertising ex-
ecutive and free lance writer. Prior
to his agency connection he was
advertising and sales promotion
manager of five divisions of the
Armstrong Cork Company.

He is chairman of the Radio and
Television Executives Society's com-
mittee on TV film commercials,
which in 1951 surveyed film pro-
ducers and advertising agencies
throughout the nation and last year
established a standard production
specifications form for TV com-
mercials.

Vilardi Handles Foley Sales

♦ Daniel J. Vilardi has been ap-
pointed Eastern Sales Manager of
the film department of GeoRGE F.
Foley. Inc.

• DOCUMENTARY

• TRAVEL
. SPORT

• CONSERVATION

• WILDLIFE

CHELMSFORD
MASSACHUSETTS

"The Finest \n Outdoor Films"

BUSINESS SCREEN IS THE PREFERRED BUYER'S GUIDE
OF MORE THAN 7,000 U. S. BUSINESS FILM USERS

IT'S NEW!

TITLE CELS photographically
V/HITER - SHARPER - NO EMBOSSING ■ NO HALATION

A new photographic emulsion giving a white image on CLEAR acetate
The artist is at last free to express his full creativeness in movie, slide,
and television titles. Use existing art, logo-types, line drawings ---
COMPLETE FLEXIBILITY of line photography. f^S^

Large type assortment available.

NUMBER 4 • VOLUME 11

CHARLES PALMER

WRITER-PRODUCER
"Man With a Thousand Hands"

Feature-length documentary with Raymond Alassey
sponsored by International Harvester

Writer or Writer-Director

of Current Auard-Winning Industrial Documentaries

"And Then There Were Tour" Mobilgas Companies

"Day In Court** International Harvester

"The Story of Menstrudtion" International Celluconon

"United 6^34" United Air Lines

"How to Catch a Cold" International Celluconon

Other films for General Electric, Monsanto. Dow
Chemical, Westinghouse, et al.

Now Shooting: "We" employee relations film for Mobilgas Cos.
Now Editing; "Big Red" theatrical-release for Int. Harvester

Theatrical Featl-rbs

"Make Mine Music" Disney-RKO
"Lost Boundaries" L. deRocfiemont
"The Sellout" MGM

IS PRODI CTIOS

Main Iron
(The RaUroad Stor> ) MGM

Schedule Filled for 1953
This Adv. for Record Purposes

Book — With Dore Schary

Case History of a Movie
Random House • 1950

FEATIRE IS WORK

The Big Brass Band"
Jesse Lasky Productions

2085 Balmer Drive
Los Angeles 39, Cal.

BOUND ^ OLOIES OF BUSENESS SCREEN ISSUES

* Complete bound volume? of available while supply lasts at

all 1952, 195L 1950 and 1949 87.50 per volume. Order today

issues of Business Screen are at 7064 Sheridan, Chicago 26.

Expert Factory Hepairg
Lensct mnunted — •^f" stopped
eatibrated and te$ted.

Better 16mm Showings Result
of Film Treatment Research

♦ The s<rat(hp<l iiuition picture
print, sometimes the nemesis of the-
atrical, television and business film
distributors, is becoming more and
more of a rarity. Not too many
years ago, the only thing a con-
scientious film distributor could do
with a beat-up print was junk it.
but cinema science has now come
pretty close to solving the problem.
Today a film has to be very badly
battered before it cannot find an-
other hundred hours or so of pro-
ductive existence after treatment by
one of the film "'rejuvenators,"
companies which promise to. and
usually do. make old prints look
like new.

Insures Life of Prints

It is pretty well established that
film treatment, prior to any projec-
tion, is good insurance for long life
of the print. But, it"s a lucky film
that, somewhere in its existence,
doesn't run into a malformed aper-
ture or a dirty gate that no prior
treatment will protect it from.

When this happens, film men can
usually put the print back into use
by sending it to get "the treatment"
— often at such a place as Rapid
Film Technique. Inc.. one of the
oldest firms in the business, who
have been "de-scratching " films for
some 14 years.

Rapid's president, Jack Bernard,
has obviously latched onto a good
thing, serving customers in 48 states
and such blue chips as L . S. Rubber.
U. S. Steel, du Pont, General Motors.
General Electric, Dow Chemical.
American Can. Jam Handy and a
half a thousand others, and he is
mighty cozy about what goes on in
his back rooms (he has got compe-
tition!. Best guess is that the bat-
tery of tanks and gurgling solutions
first get all the dirt out of the
scratches, soften up the emulsion
without effecting the image, then
swell it up tight so the scratched
parts don't show and harden it so it
won't gap open again. Anyway, it
works, and business is burgeoning.

Local Licensees Set Up

Film producers and distributors
don't have to send their prints (orig-
inals are serviced, too. with "loving
care" i all the way to New \ ork any
more. Rapid has just recently set up
licensees to cover the country. Way
out west it will be Bailey Films. Inc..
in Los .\ngeles. In the midwest are
Swank Motion Pictures. Inc.. in St.
Louis and International Film Bu-
reau. Inc.. in Chicago. Down south,
the Rapid people are Delta Visual
Services. Inc.. in New Orleans. Q"

S\l"I. K.LKINS
Saul Elkins, Hollywood Producer
Joins Reld Ray Television Co.

♦ Sai l Elkins. well-known Holly-
wood producer-director, has been
named head of television film pro-
ductions for Reid H. Ray Tele-
vision Prodlctions. Inc.

Mr. Elkins has been engaged in
independent production since leav-
ing Warner Brothers about a year
ago. He has a background in many
phases of the motion picture indus-
try with leading Hollywood organi-
zations.

He started his career at Fox
Films. Inc.. in 1934 as a feature
scenario writer and dialogue di-
rector. He has also been a feature
scenario writer at '20th Century
Fox. RKO, Columbia and Warner
Brothers.

For seven years, Mr. Elkins was
under contract to Warner Brothers
as writer, director and producer.
During that time he amassed over
l.SO short subjects credits. Of these.
11 were nominated for academy
awards and three won. He also pro-
duced 14 feature films for Warner
Brothers.

Next Month : The Index of Spon-
sored Films in these pages.

tomplete

^fuZtiiv^^'WII UBOMTOIIT. IK.
2015 YOUNG SL DALLAS 2. TEXAS

B U S I N E .S S S t; R E E N M .A G A Z I N E

ANIMATION STUDIOS: EDITING FACILITIES

Spinn and Associates: continued
Principal Officers

Mrs. Louise Spinn. Partner
Mr. William McHugli. Partner
Primary Services: Highly technical motion pic-
ture animation. Complete visual programs in-
cluding production of all types of slides and
slidefilms. Creative engineering services for
special visual problems. Laboratory for slide-
film release prints. Material for 7.000 watt pro-
jector.

Facilities: Man\ varied cameras and projectors.
Complete slidefilm laboratory.
References: I'niversity of Illinois. Standard Oil
Company I Indiana I. Super Market Institute.
Swift & Company. Zenith Radio Corporation.

M M ■*■
ViDEART. Inc.

240 East 39th Street, New York 16

Phone: LE 2-7378-9
Date of Organization: January 1951
Principal Officers
Albert Zuckerman, President
Florence Hartman. Secretary
Prdiary Services: Art work, animation, titles,
shdefilms. optical effects. 35mm and 16mm;
black and white and color.
Facilities: 35mm animation stand, 16mm anima-
tion stand, 35mm optical bench. Fully staffed art
and animation department.

References: Farkas Films. Inc.. Gray-O'Reilly.
Robert Lawrence Productions. March of Time
TV, Video Pictures.

-K * *

Hollywood Film Company

946 N. Seward Street, Hollywood 38

Phone: HO 4-7191

Date of Organization: 1938

Principal Officers

Ben Teitelbaum, Partner
Harr\ Teitelbaum, Partner
Primary Services: Equipment. Rent film cutting
looms. Film storage.

Facilities: 10 new modern equipped editing
rooms. 35 safety film vaults.
References: Acme Film Laboratories, Consoli-
dated Film Industries, Encyclopaedia Britannica
Films. Inc.. General Film Laboratories.

TITLE SERVICES

CiNEFFECTS, InC.

115 West 45th Street, New York 36
See complete listing under "Animation"

Francis Lee Studios

479 Sixth Avenue. New York 11
See complete listing under "Animation"

• * *

Graphic Arts Workshop, Inc.

159 East Ontario Street, Chicago

Phone: SU 7-2422

Principal Officers

R. W. Wirtz. President

L. E. Livingston. General Manager

Primary Services: Film titles — photographic.

Facilities: Complete facilities for photo-com-

position and line photography, as well as com-
plete equipment for processing a white image on
clear acetate, formica, etc.

References: Atlas Film Corporation, The Car-
toonists. \eedham. Louis & Brorby. Sarra. Inc.,
The Venard Organization.

• • •

Knight Studio

159 East Chicago Ave., Chicago 11
Phone: SUperior 7-5069
Date of Organization: 1942
Principal Officers
hend H. Krohn. Owner and Manager
Arthur F. Krohn, Sales Director
Primary Services: Hot stamping of motion pic-
ture, slidefilni and TV titles in black, white or
colors.

Facilities: Ludlow and Linotype casting equip-
ment: Vandercock Precision Proof Press for
black on white proofs; hot stamping equipment.
References: Atlas Film Corporation, Cinecraft
Productions. Department of Interior Bureau of
Indian Affairs. Sarra. Inc.. Vogue-Wright Studios.

Knight Title Service
524 West 25th Street, New York 1

Phone: W Atkins 4-6688

Date of Organization: March 1949

Robert B. Knight. Sole Otvner

Primary Services: Printing of hot press titles

for motion pictures, slidefilms. television and

filmstrips.

Facilities: Complete assortment of type styles
and special hot press printing presses for long
(CONTINUED ON FOLLOWING PACE 80)

new life, new impact, new meaning -
NOW... your story in

Now — today we offer third-dimen-
sional film production service, with
Stereophonic Sound — complete
from script to screen — in 16nini
color or black and white.

We can also convert
your present projectors or
furnish new projection
ei|uipment for 3-D use.

Telephone, telegraph or
w rite for full information.

WE CAN DELIVER A COMPLETE 3D FILM PRODUCTION PACKAGE, INCLUDING:

1. WriliiiB M-ripl iind l.u.iimnB
t-nlire produftion.

2. In addition to two black and
while negatives I or color orig-
inals I we will deliver one dupe
negative or color master to
make prints for normal use.

3. Record with binaural s-i.und
for stereophonic effects with
3-D projection.

4. Deliver one standard 16mm
answer print and one 3-D an-

'.. Convert client's own projec-
tors for 3-D use, or deliver
new projectors completely con-
verted, if he so desires. I See
illustration above of De ^'^y
J. AN 16mni Stereo pair.)

(i. One special 3-D screen.

iltinlion i.s ralird to tin- fact that in drliirring 3-1) films and Stereophonic sound,
your standard r<iuiiinivnt and prints continue to he nvailnhle for normal use.

NUMBER 4 • \0H ME 14

Rapid Insurance for

Perfect Performance*

A single jhowing of your film moy reach o
iniliion people. Why take o chance with field-
worn, damaged prints? Keep your prints up to
quolity standard with Ropid-Film<trealment
and core.

iticlmies tuo exclusive processes:

RAPIDWELD:

We remove icrolches, fingermorks,
oil stoins from both sides of film,
restore flexibility lo brittle film ond
repair foully splices.

RAPIDTREAT:

We coot the emulsion side of new
film to protect ogoinst scratches,
staining and brittleness that occur
through handling and projection.

Consult our representatives:

Bailey Films, Inc., 6509 De Longpre Ave , Hollywood 28, Calif.
DelU Visual Service, Inc., 815 Poydras St., New Orleans 12, La.
International Film Bureau, 57 E. Jackson Blvd., Chicago 4, III.
Swank Motion Picture, Inc., 614 N.Skmker Bl«d., St. Louis 5, Mo.
Or urile ui direct

rapid *^^'^-^^

FILM TECHNIQUE INC.

21 WEST 46tti STREET

NEW YORK 36, N. Y.

Fully antomatic projector * * * 48 2x2 slide
capacity 750-1000 watt projector * * * Remote
Control.

For personnel instruction, sales meetings, show-
rooms and Customer Service presentations.
Ask for a demonstration and be convinced.

W'uieio^ SPINDLER&SAUPPE

n y^»^ /■ 2201 BEVERLY BOULEVARD
Jt^a/imautui ^os ANGELES 4. CALIFORNIA

TITLE SERVICES;

Knight Title Servire: continued
TV "craHlers" and rolling titles fur motion pie-
tures.

Sl'ECIAI. SkrvicKS: Specialists in f<ircif;n Ian-
ftuapes and hot press color work.
References: C & G FilmefTects. Cineffects. Inc..
Princeton Film Center, State Department.

M.\iN Title Service

238 East 47th Street. New York 17

Phone: PLaza 9-3074

Date of Organization: 1949

Principal Officers and Department He.\ds

Charles D. Murray, Director

Thomas Silvester. Compositor

Joseph D'Angio, Art Director

Larry Kean. Photography

Primary Services: Hot press printing on acetate

for film and TV titles, art, charts, cartoons for

film and TV. Original photography for slidefilms.

Facilities: Printing presses and type, normal

studio equipment for art and photography.

Special Services: Specialize in art and printing

for slidefilms.

References: Bergman Associates. Campus Film
Productions, Popular Science Publishing Co..
Projection Art Studios. Tested Teaching Films.

Ray Mercer & Company

4231 Normal Avenue. Hollywood 29
See complete listing under ■"Animation"

QQ Motion Picture Titles

1243 Sixth Avenue. New York 19

Videart, Incorporated

240 East 39th Street. New York
See complete listing under ""Animation"

MUSIC FOR FILMS

Associated Music, Inc.

9032 Burton Way. Beverly Hills. Calif.
• • •

Audio-Master Corp.

341 Madison Avenue, New York 17
Phone: MUrray Hill 3-3881

Cahle: Heroservic
Date of Organization: 1947
Herbert Rosen, President
Primary Services: Mood and bridge music li-
brary for background purposes.
References: WKNB-TV i Harlfonl. Cnnn.i.
Acoustic Equipment Company.

Cain-Schumann Music Service

4606 North Radford Avenue. North Hollvwood

CiNESouND Company

596H Santa Monica Blvd.. Hollywood 3H
See complete listing under ".Sound Recording "

Columbia Transcriptions

,/ Division of Culumhift Records, Inc.

799 Seventh A\enue. New York 19

See complete listing under ""Sound Recording"

Lang Worth Productions. Inc.

113 West ,'}7th Street. New York 19
Mr. C. Y. Langlois. Jr.

RCA Victor Custom Record Division

630 Fifth Avenue, New York 20
See complete listing under "Sound Recording"

Thomas J. \ alentino, Inc.

150 West 46th Street. New York 36
Phone: Circle 6-467.5
Date of Organization: 1932
Date of Incorporation: 1940
Principal Officers and Department Heads
Thomas J. Valentino. President
Peter J. Riolo. Sales Manager
Richard Valentino, lice President
Mario Alcalde. Advertising Department
Primary Services: Sound effects records and
mood music records for use in films, television
and stage presentations. Pressing of records, spe-
cial acetates, preparation of special sales material
on records.

References: Charles Antell. Inc.. Dramatists
Play Service. Firestone. Schenley, Inc.. Television
Advertising Associates. Young & Rubicam.

Emil Velazco, Inc.

723 Seventh Avenue, New York 19
See complete listing under "Sound Recording"

STOCK LIBRARIES

Advance Film Libraries

729 Seventh Avenue. Ne» York

Films of the Nations
Distributors. Inc.

62 West 45th Street, New Y'ork 36

Phone: MUrray Hill 2-0040

Date of Organization: 1946

Principal Officers and Department Heads

Maurice T. Groen. Executiiv I ice-President
Charles Celts. Chief Librarian
Ronald T. Groen, Head Stock Shots Department
Primary Services: Supply stock shots, 16mm or
35mm. black and white or color. Over 5,000.000
feet of stock footage available.

35mm film laboratories 16mm

Hillside 7471

1161 NORTH HIGHLAND AVE. HOLLYWOOD 38, CALIFORNIA

B I S I N F. S S SCREEN M A C A Z 1 ^ E

The Mark of

ExcelleiKe in

Commeirial Films

GATE 6l McGLONE

Films for Industry

1S21 CROSS ROADS OF THE WORLD
HOLIYWOOD 28, CALIFORNIA

WORLD FAMOUS

(^MAm)

MOTION PICTURE

tND

TELEVISION ART

Animation - Titles

Ser *7?2otioM picture
^reducera

J40 EAST 39th ST.
LExinjton 2-7378

STOCK LIBRARIES;

Film Classic Exchange

1611 N. LaBrea Avenue. Hollvwoo.l 28

Phone: HO 7-4255

Date of Organization: 1919

Charles H. Tarbox, Owner
Primary Services: Very large library of early
movie material from first films made bv Thomas
A. Edison in 1895 down to the last pictures made
in 1929 with the advent of sound. Stars available
include Valentino. Keystone Kops. Mack Sennett
Bathing Girls, and early documentary and topical
subjects such as McKinley. Billy Sunday, etc..
etc.

Refere.nces: Cinerama uses 3 of our subjects in
their prologue, also WNBQ. WOW. WAAM.
Philco, etc.

Lloyds Film Library

729 Seventh Avenue. New \ork

Stock Shots Unlimited

1600 Broadway, New York

Telenews Productions. Inc.

630 Ninth Avenue. New York 36

FILM TREATMENT

Servicrs offfring prpservation, can' and
film rejuvenation, including handling

Comprehensive Service Corp.

245 \\ . 55th Street, New York 19

Phone: CO 5-6767

Date of Organization: 1929

Principal Officers and Department Heads

Michael Freednian. President

Jane Leni. Treasurer

Wm. A Smith, Comptroller

Hannah Dursten. Credit Deparlmeni
Esther Rice. Manager, Rejuvenation Dept.
Primary Services: lai Rejuvenation of motion
picture film. 16mm and 35mm. negative and
positive, color and b&w. Only scratch removal
process for both celluloid and emulsion which
does not use coatings.

( b ) Supplying the professional user of motion
pictures with all equipment and accessories such
as reels, cans and shipping cases, rewinds, tables,
cabinets, etc.

(cl Television film distributing department han-
dling the physical distribution of film to TV
stations.

Facilities: Film rejuvenation department
cfpiipped with especially designed processing and
lahuratory equipment occupies 5000 sq. ft. area.
l.'i.oOO sq. ft. warehouse area devoted to carry-
ing inventory to provide immediate services for
equipment department.

Special Services: Television film distribution
dept. provides editorial services such as making
editorial changes in finished prints to conform
with individual stations time requirements and
spon.sors quick editorial changes.
References: DeLuxe Laboratories: Walt Disney
Priiductions; Eastman Kodak Company: General
Electric Co.: General Motors Corporation.
I K I L M ( \ K I. LISTINGS ON PACE 8 3 I

■A'Supplemenlal listings will appear in the follow-
ing I August I issue of BUSINESS Screen.

MERCHANDISING & SALES TRAINING
PROGRAM THAT COSTS PEANUTS

Modern Merchan4^iiing Itcqutr
Berfer Training for all Bran<h
ol Diilribution

ng top* to »-
about }S00 '

PICTUR-VISION SALES TRAINING PROGRAM

I 30" K 30" ot 40" . 40" Pit

COSTS PEANUTS COMPARED TO MOVIES

OCONOMOWOC, WISCONSfN Phone 1330

lib titrtf

MOOD & BRIDGE

MUSIC

A diversified libriiry of iniisioil reoording-s
providing inridenlnl and mood music in
various lengllis and rharaclers — ninginf!
from fanfares, openings, endings and ro-
mantir moods lo weird and frolic melodies.
Suitable for every type of production: TV |
programs. 16mm films, theatrical shows,
neivsreels, sound slidetilms, elc. High Fi-
delity recordings performed by full-size
orchestras, .\vailable cither on a per se-
lection or unlimited use basis.

lAcvnse Conditions and
Full l))-lnils on Rcf/i/c.'if.

AUDIO-MASTER Corp.

Ul MADl.'^ON WE.
NKW lORK 17. N. "i.

N L! M B K K I • \ (I 1. I M K 11

A NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• CONNECTICUT •

Kockwell Film & Projection
Service, 182 High St., Hartford 5.

• DISTRICT OF COLUMBIA •

Jam Handy Organization, Inc.,

1730 H Street, Washington 6,
The Film Center, 915 12th St.
N.W., Washington.

• MARYLAND •

Howard E. Thompson, Box 204,
Mt. Airy.

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Slidecraft Co., 142 Morris Ave.,
Mountain Lakes, N. J.

Association Films, Inc., Broad at

Elm. Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison. New York 19

Buchan Pictures, 79 Allen St.,
Buffalo.

Charles J. Giegerich, 42-20 Kis-
sena Blvd., Flushing.

Comprehensive Service Co., 245

W. 55th St., New York 19.

Crawford & Immig, Inc., 265 W.

14th St., New York City 11.

The Jam Handy Organization,
Inc., 1775 Broadway, New York.

Ken Killian Sd. & Vis. Pdts.

P. 0. Box 364 Hempstead, N. Y.

Mogull, Film and Camera Com-
pany, 112-114 W. 4Sth St., New
York 19.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St., New York 19.

Specialized Sound Products Co.,

551 Fifth Ave., New York 17.

United Specialists, Inc., Pawling.
Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •
Jam Handv Organization, Inc.,

930 Penn'Ave.. Pittsburgh 22.

J. P. Lilley & Son, 277 Boas St.,
Harrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

• RHODE ISLAND •

Westcott, Slade & Balcom Co.,

95-99 Empire St., Providence 3.

• WEST VIRGINIA •

Haley Audio-Visual Service,

Box 703, Charleston 23.

Pavis, Inc., 427 W. Washington St.,
Phone 2-5311. Box 6095, Station
A, Charleston 2.

B. S. Simpson, 818 Virginia St.,
W., Charleston 2.

SOUTHERN STATES

• ALABAMA •

Stevens Pictures, Inc., 217 - 22nd
St., North, Binningham.

• FLORIDA •
Norman Laboratories & Studio,

Arlington Suburb, Jacksonville.

• GEORGIA •

Colonial Films, 71 Walton St.,
N.W., ATwood 7588, Atlanta.

Stevens Pictures, Inc., 101 Walton
St., N. W., Atlanta 3.

• LOUISIANA •

Stanley Projection Company,

211l/> Murray St., Alexandria.

Stevens Pictures, Inc., 1307 Tu-
lane Ave., New Orleans.

Delta Visual Service, Inc., 815

Poydras St., New Orleans 13.

• MISSISSIPPI •
Herschel Smith Company, 119

Roach St., Jackson 110.

Jasper Ewing & Sons, 227 S. State
St., Jackson 2.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

Tennessee Visual Education

Service, 416 A. Broad St., Nash-
ville.

• VIRGINIA •

Tidewater Audio- Visual Center,

617 W. 35th St.. Norfolk 8. Phone
51371.

• ARKANSAS •
Grimm-Williams Co., 115 W.

Sixth Street, Little Rock.

MIDWESTERN STATES

• ILLINOIS •
.\nierican Film Registry, 24 E.

Eighth Street. Chicago 5.
.\ssociation Films, Inc., 79 East

.■\dams St., Chicago 3.
Atlas Film Corporation, 1111

South Boulevard, Oak Park.
Jam Handy Organization, Inc.,

230 N. Michigan Ave., Chicago 1.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.
Swank Motion Pictures, 614 N.

Skinker Blvd., St. Louis 5, Mo.

• INDIANA •

Burke's Motion Picture Co., 434

Lincoln Way West, South Bend 5.

• IOWA •

Pratt Sound Films, Inc., 720 3rd

Ave., S.E., Cedar Rapids, Iowa.

• KANSAS-MISSOURI •

Erker Bros. Optical Co., 610

Olive St., St. Louis 1.

Swank Motion Pictures, 614 N.
Skinker Blvd., St. Louis 5.

• MICHIGAN •

Engleman Visual Education

Service, 4754-56 Woodward Ave.,
Detroit 1.

Jam Handv Organization, Inc.,

2821 E. Grand Blvd., Detroit 11.
Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •
Ralph V. Haile & Associates,

215 Walnut St., Cincinnati.
Academy Film Service Inc., 2112
Payne Ave., Cleveland 14.

Fryan Film Service, 1810 E. 12th

St., Cleveland 14.
Sunray Films, Inc., 2108 PajTie

Ave.. Cleveland 14.
Jam Handy Organization, Inc.,

310 Talbott Building, Dayton 2.

Twyman Films Inc., 400 West
First Street. Dayton.

M. H. Martin Company, 1118
Lincoln Way E., Massillon.

• WISCONSIN •

R. H. Flath Company, 2410 N. 3d
St.. Milwaukee 12.

WESTERN STATES

• CALIFORNIA •

Baron Film Service, P.O. Box
291, Phone Mu. 3331, Los An-
gele.s.

Donald J. Clausonthue. 1829 N.
Craig Ave.. Altadena.

Coast Visual Education Co., 5620
Hollywood Blvd.. Hollywood 28.

Hollywood Camera Exchange,
1600 N. Cahuenga Blvd., HoUy-
wood 28.

Jam Handy Organization, Inc.,
5746 Sunset Boulevard, Holly-
wood 28.

Ralke Company, 829 S. Flower St.,
Los Angeles 17.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 4.

Association Films, Inc., 351 Turk
St., San Francisco 2.

C. R. Skinner Manufacturing
Co., 239 Grant Ave., San Fran-
cisco 8.

Westcoast Fihns, 350 Battery St,
San Francisco 11.

• COLORADO •

Dale Deane's Home Movie Sales
Agency, 28 E. Ninth Ave., Den-
ver 3.

• OKLAHOMA •

H. O. Davis, 522 N. Broadway,
Oklahoma City 2.

• OREGON •
Moore's Motion Picture Service,

33 N. W. 9th Ave., Portland
9, Oregon.

• TEXAS •

.\ssociation Films, Inc., 1915 Live

Oak St.. Dallas 1.
George H. MitcheU Co., 712 N.

Haskell, Dallas 1.
Capitol Photo Supplies, 2428
Guadalupe St., Phone 8-5717,
Austin.

• UTAH •

Deseret Book Company, 44 E. So.

Temple St., Salt Lake City 10.

CANADA -FOREIGN

.■Vudio-Visual Supply Company,

Toronto General Trusts Building,
Winnipeg, Man.
Distribuidora Filmica Venezo-
lana De 16MM.. S.A.. Apartado
706 Caracas. Venezuela. S.A.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT, FILMS AND PROJECTION SERVICE

BISINESS SCREEN M.\G.\ZINE

._J^ere at ladt!

A CABINET TO FILE
11 X 14 ART CARDS
Backgrounds & Animation

14W wide, \Vt" high, 24" deep
(inside meaiuremerl)

We have designed ihis cobinel to fill a long
fell need— filing occommodolion for your 11 x
U art cards. All sleel construction . . .
Each drawer has 4 roller bearings . . .
Dust proof . . . Fire proof . . . Reinforced
with channel formed ribs for lifetime rigidity
. . . Smooth hammertone office green baked
enomel . . . Base Interlocks in any orronge-
ment of installations.

Each Cabinet $22.50

Index 3.00

Base 4.00

Phone or Write for TV supply bulletin
Phone: HArrison 7-1447

TELEVISION EQUIP. CO.

1318 S, Wobosh A«e. Chicago 5, III.

EVERYTHING FOR THE STUDIO

BO- IT FROM BUSINESS SCREEN .\DVERTISERS

or lon.m. Film — 400' to 2000' Ree

Protect your films

Ship in FIBERBILT CASES

Sold at leading dealers

FILM TREATMENT

• • •

Peerless Film Processing Corporation
163 West 46th Street, New York S6
Phone: PLaza 7-3630
Date of Organization: 1931
New York Pl.\nt: 130 West 46th St. Ph.mc:
JU 2-0052. Louis J. Mikullsa, Manager
West Co.\st Branch: 959 Seward St., Holly-
wood, Calif. Phone: Hollywood 7-9223. Victor
C. Krupa. Vice President
Princip.\i. Officers .\nd Department Heads
Kern Moyse, President
Victor C. Kriipa. Vice President, Terhnieal
Director
R. S. Movse. lice President. Treasurer
Suziin Steinle Krupa. Secretary
Barbara Holz. Assistant Secretary-Treasurer
Thomas E. .\yers. Manager Western Plant

Operations
Raoul J. Menendez, Eastern Sales Manager
Jens Steenianii, Manager Columbia Installation
Miller V^'ilson, Manager Fort Lee Installation
.Mian lie Forest, Special Services. .\eu- 1 ork
Paul Krupa, Special .Services. Hollyuood
Primary Services: Peerless treatments to protect
and preserve release prints, television shows on
film, kinescopes, commercials, theatre advertis-
ing, prints for continuous projection, film.strips,
transparencies, microfilm; treatments to preserve
negatives, masters, color originals; film rejuvena-
tion, including Peer-Renu for shrunken negatives
and originals, scratch removal, rehuniidification,
cleaning and repairs.

Facilities: Processing equipment for protective
and preservative treatments; fihn rejuvenation
equipment; film shrinkage gauges; cleaning and
repair equipment: Bell & Howell and DeVry pro-
jectors: film vault.

Special Services: Servicing, shipments and stor-
age of TV shows on film: film library servicing;
film distribution; laboratory liaison and expedit-
ing; film storage.

References; Columbia Pictures Corporation.
Federal Telefilms. Gross-Krasne. Inc.. McCann-
Erickson. Inc.. National Broadcasting Company.
I'nited .\rtists Corporation, United Television
Programs, etc.

Domestic Licensees
.\tlanta. Ga.: The Distributor's Group. Ciii-
c.\GO: .\tlas Film Corporation; Chicago Film
Laboratory; Crescent Film Laboratories: Ideal
Pictures Inc.; Wilding Picture Productions.
Clevei-.\nd: Motion Picture Productions. Dallas:
Southwest Soundfilms. D.WTON: Film Associates.
Inc.: Wright-Patterson Air Force Base. Detroit:
The Jam Handy Organization. Hollywood:
Acme Film Laboratories; Color Corporation of
.America: Columbia Pictures Corporation; Con-
solidated Film Industries; Hollywood Film Enter-
prises: Pathe Laboratories; Telefilm. Inc. KvNs.vs
City: The Calvin Company. New York: Cineque
Colorfilm Laboratories; Consolidated Film Indus-
tries; DeLuxe Laboratories; Fordel Film Labora-
tories: Palhe Laboratories. PortI-\ND: Sawyer's.
Inc. St. Paul: Reid H. Ray Film Ind. San
Francisco: W. .\. Pahner Films, Inc. Wash-
ington. D.C.: Byron, Inc.
(listings are concluded on pace 84)

GEO. W. COLBURN LABORATORY INC.

164 NORTH W A C K [ f) DRIV£*CNICACO 6
T£L£PH0N€ STATS 2-/3 IB

16mm
SERVICES

SOUND RECORDING

at a reasonable cost

High fidelity 16 or 35. Quality

guaranteed. Connplete studio and

laboratory services Color printing

and lacquer coating.

ESCAR

MOTION PICTURE SERVICE,

7315 Carnegie Ave., Cleveland 3, Ohio

van praag

prodHctiiiis

t IIS i> ciiiticia.

iiiiuiuiuiuuiiiiiiniM

till iiuinf
III rill 11. «(« Till

mil I 2ISI HIT 2111

NUMBER 4 • \<)l. I ME M

specialized laboratory services

35mm Color Theoler
Prims from 16mm Color
Originols ... 3 meth-
ods: Ansco Direct Re-
mm »ersol, Eoslmon or Ans-
co Color Negoli.es,
Ttiree-Seporolion Nego-

3D convergence

Special Optical

Ellects

Diiiolvei

Montages

1 6mm Kodochrome
blown up to 35mm Eost.
man Color 3D Negatives

NEW

Unsurpassed seporation
positives ond Color In-
ter-n egotives witli Ef-
fects, made on our New
Precision Conloct Printer

OF HOLLYWOOD

1 1 53 NO. HIGHLAND AVENUE

HOLLYWOOD 38, CALIFORNIA

Hollywood 9-5808

IMMEDIATE CASH

FOR

CAMERA EQUIPMENT

NEED EYEMOS (SINGLE LENS AND TURRET),
MITCHELLS, ARRIFLEX, DE BRIES, B&H STAND-
ARDS AND HI-SPEEDS. WALLS, AKELEYS, CINE
SPECIALS, AURICONS. MAURERS. FILMOS.
ALSO BALTARS, COOKES AND OTHER LENSES.
SOUND STAGE, LABORATORY AND EDITING
EQUIPMENT OF ALL TYPES REQUIRED. PLEASE
SHIP INSURED OR FORWARD DESCRIPTIONS
AIRMAIL IMMEDIATE PAYMENT.

GORDON ENTERPRISES

5362 N. CAHUENGA • NORTH HOLLYWOOD. CAL.

FOR

SALE

1 6mm Holmes

Arc Proiector,

1952 model,

includes ped-

esfal and 35

ampere recti-

fler.

Price-

$700

Write B

ox 580

BUSINESS SCREEN j

48V fiflli Ave., N

ev» York 17, N.Y.

FILM TR E A T M E N T :

• • *

R.4P1D Film Technique. Inc.

21 \^ est 46tli Street. .New York 36

Phone: JU 2-2446

Date of Organization: 1939

Pm\cip.4i. Officers

Jack Bernard. President
Henry Lloyd. Secretary-Treasurer
I.arry Bernard. Director. Public Relations
I'himahy Sermces: Scratch removal and rejuve-
nation specialists for used 16inni and S.Smm
films, prints, negatives I b&w or color I and pre-
servative treatment for new film.
Facilities: All work is done in our laboratories.
Specially designed machinery and equipment for
our use only.

Specul Services: Rapidweld — Trade name for
scratch removal and rejuvenation. Rapidtreat —
Trade name for new film treatment.
References: Atchison. Topeka & Santa Fe Rail-
way. Columbia Broadcasting System. E. I. Du-
Pont de Nemours Co., Eastman Kodak I Roches-
ter). Ford Motor Company. Jam Handv Organi-
zation. National Broadcasting Company. Pan
American Airways. Penn. Water & Power Co..
Portland Cement Co.. Precision Film Labora-
tories. U. S. Army Signal Corps, U. S. Navy. Ziv
Television Programs.

Standard Film Processing Company

723 Seventh Avenue. New York 19

Phone : Circle 5-4997

Date of Organization: 1932

Prl\cip.*l Officers .\i\d Department Heads

Albert Beck. Proprietor

Moris Vogel, Supervisor
Ben Rosen. Superi'isor
Primary Services: Protective processing and
cleaning of motion picture fihns. Inspection, re-
pairs, revitalizing, shipments, softening of 16mni
and 3.5mm films — color and b&w.
Facilities: All necessary equipment for our
services.

Speci.al Services: Protecto film, a fihn preserver.
References: Film Vision Corp.. Hygo Televi-
sion. Inc.. Mercury Film Lab. Inc., Monogram
Pictures Corp.. Unity Television Corp.

• • •

Vacuumate Corporation
446 West 43rd Street. New York 36
Phone: LOngacre 4-1886
Date of Organization: 1947
Principal Officers
Lucile H. Fleck. President
Samuel H. Bunchez. Treasurer
Primary Services: Vacuumate: \ film treatment
for the preservation of fihn to prolong its life and
give better projection. Film cleaning, repairs, etc..
film cutting, canning, shipping, etc.
Facilities: All equipment to handle the storing,
shipping, and physical distribution of film.
Special Services: Complete physical handling
of motion pictures and filmstrips, both outgoing
and incoming, bookings handled, complete inven-
tory controls, inspection, etc.
References: Vacuum.ate Users: George W.
Colburn Laboratory. Coronet Instructional Films.
National Film Board of Canada. Sarra, Inc.. So-
ciety for Visual Education, Film Handling Serv-
ice: Young America Films, McGraw-Hill Book

Co.. Eastern Airlines. American Cyanamid Co..
Women's Christian Teniperanic Union.

Vaci I mate Licensees
Chicago: George W. Colburn Labs.. In. .: Coro-
net Instructional Films. Inc.; Society for Visual
Education, Inc. Detroit: General Film Lab..
Inc. New York: Color Service Company; Film-
lab. Inc. Raleigh: National Film Service. San
Francisco: Multiihroine Labs. Washi.ncton,
D. C: McGeary-Sinith Laboratory. Inc.: National
[;ine Lab. Ottawa; National FMin Board.

FILM HANdTTn^

-K * -n

Barnett International
Forwarders. Inc.

723 Seventh Avenue. New York 19

Phone: Circle .5-6080

Cable: Barintfor

E.stablished 1887

Principal Officers

W illiani Barnett. President

Norman Barnett. I ice President & Secretary

Alan Barnett. Treasurer

Primary Services: International shipping agents

and custom house broker, specializing for the

motion picture and TV industries.

Facilities: Shipping rooms for export packing of

film, equipment and accessories. Vaults. Airport

office at Idlewild. Hollywood office.

Special Services: Experienced and all inclusive

service available for specialized needs of motion

picture and TV industries. ""Worldwide" network

of agents.

References: Metro Goldwyn Mayer. Levitan
.Manufacturing Co.. March of Time. J. Walter
Thompson, Victor Animatograph Corp.

Bonded Film Storage Co., Inc.

630 Ninth Avenue. New York 36

Phone: JU 6-1030

Cable: Bondedfilni, N.Y.

Principal Officers

Chester M. Ross. President

Philip Ross. Exec. Vice President

Emanuel Kandel. Vice President

Chester M. Ross. Secretary
Harry Ornstein. .isst. Secretary
Oscar Regen. Treasurer
Primary Services: Film Storage. Exchange dis-
tribution service. Examination. Shipments.
Facilities: Projection room for 16mm and
35nun and interlock of separate picture and
sound track.

References: Most laboratories, government
agencies, producers and distributors, advertising
agencies and television stations.

PHOTO COPIES & SLIDES

Admaster Prints. Inc.

1168 Sixth Avenue. New York 36
Phone: J U 2-1396
Dateof Organization; 1949
Principal Officers
Henry Roth. President
Charles Corn. Visual Slide Division
Services: VuGraph slides, color. BiVt : photo
copies, photostats, diazo prints.
Special Services; VuGraph slides.
References; Chartmakers, New York Telephone
Co., Shell Oil Co.. Squibb. U. S. Navy.

It's an art to blend colors
-that's why
you always find
the best color

byron

olor-correctlbrints

Traili'iixirl: cxrhi^lrr uith

byron

Hyroii Ciilor-Currect' prinls, . . the filn

industry's highest standard, . . can hi'

made from your orifiinal in a matter of i

/<>» hours. Here's the finest avaiUMe

ijuidity and dcfjendable serrire, ) ou

inrited to visit our studios, or if

m;,- illuslrnled hrorhnre.

SllldidS unit tjilxiniloiv — 1226 Wisconsin Avenue, N. W., Washington 7, D. C.
DUpont 7-1800

MOTION PICTURE
STAGES • STUDIOS

ANIMATION . LABORATORIES

WRITING • EDITING

SPECIAL EFFECTS • DISTRIBUTION

Self-CoHta'med uHdermmMaHaaemeHt

You sa\e time, money, effsfrt and worry,
\ou get a completeh int^Jrated motion picture
... to dramatize products or
. . .to activate programs or

to inspire action
when vou use OneJIlop Service.

ART, GRAPHICS
&LIDES AND
SLIDEFIIMS

TRAINING DEVICES
AND PROJECTORS

Unsurpassed facilities for ever)' phase
of tfie production of Motion Pictures
and e\er\ t\peiof Visual Presentation.

Dealing with one self-contained Organization
saves confusion, places the responsibility
at a single source. Nothing farmed out.
Get all the specialized help you need
in one easy step! Write or phone

7!i
JAM HANDY

PRESENTATIONS

LIVE SHOWS

MOTION PICTURES

SLIDEFILMS

TRAINING ASSISTANCf

930-932 PENN AVE.

2821 E. GRAND BLVD.

310 TALBOTT BLDG.

Z30 NORTH MICHIGAN AVE.

S746 SUNSET BLVD.

BUSINESS SCREEN

MILWAUKEE COUNTY
COMMUNITY CHEST
says about ifs
J953 Campaign film . . .

and how he got

"1 lELP BEFORE HEADUNES'

This is not just another fund-raising
film. It's the thought-provoking story
of one boy's troubles. When you see
it you'll get to know this hard-to-
understand boy and his problems.
You'll share his experiences and see
how he gets help from Red Feather
Services in Milwaukee County. When
the picture ends you'll feel . . . well,
wait 'til you see "Help Before
Headlines."

Presented by

Milwaukee County Community

Chest.

"'"^t*tlasEra,.L ' P''^" The
'^^ -°^ and fett^^y^nd quickly

l'"e that the due ^ '° ^'^^- We

""(standing. ^ °' ^he fu„

Co«.u„Uy "= t)uector

CONSULTATION WITHOUT OBLIGATION

When you moke your next film —
whether it's for public relations, adver-
tising, soles promotion, training, edu-
cation or any other specialized purpose
—do OS the Milwaukee County Com-
munity Chest has done: Take full
advantage of Atlas's wealth of Filma-
turity* .

ATLAS

FILM CORPORATION

Producers of Quality Motion Piclurei, Sound Slldefllmt,
Theatrical Shorts, TV Commercials
ESTABLISHED 1913

1)11 SOUTH BOUIEVARD • OAK PARK, ILLINOIS
CHICAGO PHONE: AUSTIN 7-8620

J^ the weolfh of matvre Him sente,

tfcifl ond fudgemenr achieved ont/ through many

years of ocfuol production experience.

...but in films you need a
4th dimension...

REASONS-WHY are of little \aliie — action-wise — until stirred to life
by the emotions. That's why a factual message — even though
beautifully pictured— needs the creative touch of imagination.

This fourth dimension in the art of creating business films is not
easily come by. Whatever the producer's instinct for promotion, it
must he tempered by years of practical experience — not only in writ-
ing, casting, directing, recording and editing, hut al><i\i- all el>e in the
fine art of motivation.

With Caravel this art has been accjiiired throuj;'.i serving repeat-
edly many of Americas leading business firms. For some of tlieni we
have made more than fifty motion pictures, and the work continues.

We will gladly show you why their confidence in Caravel is fully
justifie<l . . . and why it is nothing less than this time-honored 4th
dimension — creative imagination — that brings them back to Cara^el
again and again.

CARAVEL m FILMS, INC.

7 3 0 FIFTH A ^ E i\ U E

N E W Y () K k

T E I,

t; I R C I. K

() 1 1 0

for ^?

speedier

service—

use byron

black and white lab facilities

I'rintiiig timed picture and
sound simultaneously from same
aperture . . . exclusive with Byron

Fades and dissolves from camera
negatives . . . exclusive with B

Separate positive developin
machines

Separate nei;ati\e developin;;
macliines

Separate reversal developin;;
machine

H5 mm to ](> mm re^luction
printing

>tep pnnting
ContinuoU!^ printing
Peerless Treatment
Open daily H::iO u.in. iinlil midiu^hl

wJ jm I \^ I I Studios and Laboratory
1 226 Wisconsin Avenue, N.W.
Washington 7, D.C. DUpont 7-1800

now!

- black
and white
film processing

capacity of
V4 million feet
per working day!

now!

— ire can process

and ship 25 sound

prints of a 5-minute

TV news show

in 2 hours from your

exposed camera negative!

PRACTICALLY EVERY HIM fUnDl CKR IN TIIK Vli:STF.RN II l.M ISIMI KR K IS A CLIENT Ol mRON

BUSINESS SCREEN MAGAZINE

Sweet idea cuts cost of

training candy makers!

Train quickly. . . at lowest cost . . .
with Sound Movies you make yourself!

Here's the "sweetest" use of sound movies
you'll probably ever run into: a sound movie
to teach candy-making. Kraft Foods made
this sound movie themselves to teach new
employes in their new caramel plant in
Garland, Texas.

With the Bell & Howeil 70DA camera.
Kraft personnel photographed the entire
candy-making operation in another Kraft
plant. Then, using the Filmosound 202 mag-
netic recording projector, they put their own
descriptive commentary right on the film.
Result? A sound movie enabling them to
train employes with a thoroughness, econ-
omy, and effectiveness never before equalled.

In business and industry, church and
school, more and more sound movies are
used to solve heretofore difficult and costly
problems . . . and to solve them better!

Bell & Howell offers a wide variety of
motion picture equipment to help you do
the best job at lowest cost.

Bell&Howell

nuiLcrs i>l the nurlil .s fi/w^l
motion picture equipment

"By making our own sound
movie with the great new
Bell & Howell magnetic re-
cording projector, we vastly
improved our plant training
program."

savs DAN SlLLIV.iN.

KRAPr FOODS COMPA.NV

New! Magnetic Filmosound

202 16mm recording projector
lets you add sound to movies
easily, inexpensively. Add
sound to old silent films, change
sound to fit specific needs. Runs
optical and magnetic sound
movies. From $699.

Filmo>iounff 285 shows optical
sound or silent films. Brilliant
pictures, full, natural sound at
all volume levels. From S449.95.

Fin.1 Out Todav llo«
Bell & Howell Can Help Yt

Kill & linwoll Company
7108 MrCorniirk Road
Chirufco t.-i. III.

Please send me. without cost
or obligation, complete infonna-
non on sound movie equip-
ment for use in: O Industry
~ Home n Church D School

ORCANIZATIOIt .

NUMBER 5 • V O 1. 1* M E 1 I

|{ I S 1 N E S S SCREEN MA V, A Z 1 N E

STARTING A
SALES PRESENTATIONS!

the

16mm

Compare your present projector
—does it give you these TSI

Complete Self-Operating Unit

— No reels of film to thread — no screen
to set up — no sound speaker to engage
— oil of these features are combined
together in the attractive one-unit cose.

"Flick" It's On— Just plug into any
115 volt electrical outlet, AC or DC,
and with a "flick" of its switch the TSI
Projector is on and running.

Automatic Rewind— Due to exclu-
sive 16 mm film magazine, film is automati-
cally rewound — no rethreading neces-
sary— magazine is power driven. It's
ready to go after every show.

Daylight Operation— No need to
draw shades or draperies. Crystal clear
picture is projected on the self-con-
tained screen in any lighted room.

TSI Projectors are available in 5 compact

models priced to fit your program.

Model D or H (DeVry or Bell & Howell

mechanism). Model T (new magnetic

B & H tope), Model M (400' film),

Model M8 (800' film).

TS/ Offers Nationwide Service— Over
100 TSI service centers are located
throughout the U.S., Canada and Mexico.

Write today for illustrated brochures
featuring TSI Suitcase Projectors.

TSI is fhe pioneer deifgner and
builder of suitcaie projectors.

Technical

Service

Incorporated

— Dept. C-6 —

30865 Five Mile Road
LIVONIA, MICHIGAN, U. S. A.

Mir,. „l Klrdronic „„d/or Mechanical Ei,:

PREVIEW OF CONTENTS

Trends in the News of Business Films .- 8

News of Executive Staff Appointments 14, 26

U. S. Rubber's Speedy Sales Meeting Film 22

Along the Production Line: Studio News - - 28

Editorial Features of thk Month

Are We Prepared for the Competitive Sales Era? 35

Bell System Prepares for Disaster Needs 36

Promoting the Audio-Visual Medium: Editorial 37

The National Audio-Visual Convention: A Report 38

New Dimensions for Sight & Sound: A Four-Page Review _ 40

Bell & Howell Offers 16mm Cinemascope 40

3D: In Sound and Pictures for Controlled Audience 41

Stereo News in Sound and Slide Projection 42

Pan-Screen Has Visual Power: A Preview 43

Monsanto Previews "Decision for Chemistry" 44

"King's X" Tells Story of Credit Union 46

The Index of Sponsored Films: Semi-Annual Review 48

How to Get MOST Out of Scriptwriters by Ocveste Granducci 54

Business Screen Editorial Departments

Visualizing \our Product Displays . 58

New Audio-Visual Products: Equipment and Accessories .. 64

Plus: The National Directory of Visual Dealers

Office of Public
0. H Coelln, Jr., Editor
Ken Duncan, Production

Eastern Editorial Bureau

Robert Sevmour. Jr., Eastern Manager

489 Fifth Avenue. New York Citv

Riverside 9-0215 or MUrrav Hill 2-2492

7(164 Sheridan Road. Chicajio 26

Everett Davis. Art Director
Mildred Jordan. Circulation

Western Editorial Bureau

Edmund Kerr. Western Manager

3038 Beverly Boulevard, Los Angeles 4

Telephone: DUnkirk 8-0613

I lllislicd August, I95.t. Issucl .S limes annually at six week inter
rcen Maeazines. Inc. Phone BRiargale 4-82J4. O. H. Coelln. Jr.,
Editor and Publisher. In New York: Kobert Seyinour. Jr.. 4S9 Fifth .•Kvenue. Telephone Riverside 9-0215 or MUrray Hill 2-2492.
In Los Angeles: Edmund Kerr. o038 Bex'erly Blvd. Telephone DUnkirk 8.0613. Subscriptions $3.00 a year: $5.00 two years
''iomestic); S4.00 and $7.00 foreign. Entered as second class matter Mav 2. 1946. at the post office at Chicago. Illinois, under
Act oi March 3. 1879. Entire contents Copyright 1953 by Business Screen JIagazines. Inc. Trademark registered U.S. Patent
"ffice. .Address advertising and subscription in( ' ' ' "

. the Chi<

ubticatit

BUSINESS SCREEN MAGAZINE

CHICAGO

1345 Argyic Street

/\ MESSAGE to all \*lio ar«' iiil«'r«'st«Ml in |tfrsoiin<-i training:

You are iiivitrd to call any \\ il(lin<; oflic*- and let u> ^Iioh
you a r«'«'«"ntly roniplrtrd traiuin<: |)ro<;rani. Mrittrii and
produced for the INational ('.onsuin<-r F'inuiice Association.

It consists of slidefilnis, records, u 24~|»a«:«* l«*a«I<*rs •fiiide,
ineetin<; guides and illustrated take-home |»ie«-es. Sin<'e the
distribution of this program to IN. (',. K. A. mendiers last
May, enthusiastic reports «)f its elTectiveM«'ss have come
to us from the field.

If you have a training problem, no matter liou big or hou
little, look at this program and then let us coun>el ^ith von
on the wisilom of attempting to -olve that problem y>'n\\
training aitis integrated into a planned program.

NEW YORK

385 Madison Ave.

OnTROlT

1000 Dime Bldg.

CLEVELAND

1010 Euclid BIdg.

^HOLLYWOOD

5981 Venice Blvd.

ST. LOUIS

■i3'^8 Lindell Blvd.

CINCINNATI

Knquirer BIdg.

PITTSBURGH

L.iw \ rin.itue Bldg.

'StuJio F.icilitics

WILDING

PICTURE PRODUCTIONS, INC.

MOTION PICTURES • SLIDE FILMS . TELEVISION FILMS

^CCR • NON-COMPETITIVE SERVICE TO THE PRODUCER • NOi(r«

not compete

with you as a producer. . .

Provide Film Services Only!^

McGeary-Smith Laboratories Inc.

We offer you a
complete, non-competitive service.

Finest specialized equipment and a
skilled staff assures you of the highest quality 16mm
prints, color or black and white.

ru-

fAAroa

\ meaeari/s/n/m /croora/or/es. mc.

1905 FAIRVIEW AVENUE, N.E. • WASHINGTON 2, D. C.
phone LAWRENCE 6-4634

NON-COMPETITIVE SERVICE TO THE PRODUCER

o
e
c

BUSINESS SCREEN MAGAZINE

Which o^(XNe are you in ?

NEW 10" MICROGROOVE Slide Film Record

OLD 16" STANDARD Slide Film Record

You can't say more on a standard groove rec-
ord— but you sure pay more. You pay up to
50% more for the sheer difference in size and
weight. More for pressing, more for packing,

more for shipping and storage. You pay more
— yet you get nowhere near the quality of
Microgroove. Send the coupon today. Let us
help you get in the right groove.

COLUMBIA
TRANSCRIPTIONS

Columbia Transcriptions
I 799 Seventh Avenue, New York 19, New York

' We are interested in the full cost and qualily story
on Microgroove Records.

Trrtde-inark "Columbia" Rea. U. S. Pat. Off- Mar~as R^Qialradas

A DIVISION OF COLUMBIA RECORDS ■

I Company-

ORIGINATORS OF THE MICROGROOVE RECORD | Address-

City

NUMBER 5 • VOLUME 14 • 1953

Da-Lite adds more

BRILLIANCE

to your story!

ORDINARY SCREEN

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seeing projected color as it really is on
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whiter, brighter-longer, never dulling
the beauty of vour slides and movies.
Yes. you'll see\he DIFFERENCE
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NAME

ADDRESS

CITT _ ZONE STATE—

IN THE NEWS OF BUSINESS FILMS

THE CONGRESS of the llnited States and
itfllcials of the nation's second largest city
((jhica^ol gave heed this past month to the
IHililii- interest in 16inni motion pictures for edu-
lational and infonnationai purposes.

On Monday. July 20 at 4:45 p.m. President
Eisenhower signed Public Law 141 granting
"hook rate" postage to films and other audio-
visual materials ( including film catalogs ) . The
hill carried the unanimous support of both
houses of Congress, following its endorsement
for passage by the postal committees which heard
arguments pro and con these past several months.

Chicago City Council Considers 16mm

In early August, the Committee on Building
and Zoning of Chicago's City Council considered
an amendment to its modernized electrical code.
This amendment called for the use of licensed
union operators for all 16mm showings on pro-
jectors of 15 amperes or over.

It would have been the first time that 16min.
in any form, was considered by a major city in
an "unsafe" category. A storm of public protest
followed several articles in Chicago dailies and
the news bulletins of interested 16mm organiza-
tions, including the Industrial Audio-Visual As-
sociation.

At presstime. a meeting of Chicago building
commissioner Roy Christiansen's electrical ad-
visory committee with representatives of the
audio-visual industry resulted in rewording of
the Commissioner's recommendations to the
Council, eliminating the objectionable provisions.

The.se acts, in themselves, were sofid endorse-
ments of the value which public and private
organizations now' hold for this medium of com-
munication and recreation. Chicago's city fathers,
including nearlv every alderman and the mavor's
office, were deluged with phone calls and letters
of protest from club presidents, fraternal and
religious organizations, business organizations,
and prominent citizens.

Congretismen Favor Vi ider Film Lse

And in the hearings of Senate and House com-
mittees considering the "book rate " for film ship-
ments in the face of Postoffice requests for added
revenue in practically every category, there were
moments of impressive eloquence on behalf of
the 16mni film medium. Senators from predom-
inantly rural states gave heed to their constitu-
ents' interest in less costly travel of farm films:
eastern lawmakers spoke of the value of this
medium in churches and schools, contrasting the
comparatively few millions of cost to the billions
now going into overseas aid.

Much credit for the presentation of evidence
and for their personal ap|)earances at repeated
Congressional hearings in regard to this bill is
due such individuals as Irving Boerlin of Penn-
sylvania State College who spearheaded this effort
for the nation's educational u.sers: to members of

I he National Education Association who aided:
III NAVA committee head Ken Lilley of Harris-
burg. Pa. and to many other individuals (such as
Virginia's Henry Durrl who gave so unsjjaringly
iif their lime.

llinusjihorirnl Lrna Mntching lliiintin /'.ye
Drvrloiwti for \avy lias I nIoUl Civilian I soi^
■k S\iilhetic training de\ ices used during and
after World War 11 to simulate actual combat
conditions on the ground, in the air and at sea
were previously limited by the capabilities of
existing lenses to simulate natural observation.

Therefore, to produce projected motion pic-
tures that would e(|ual human peripheral vision
became a challenge in optics.

The optics designers of The Jam Handy Organ-
ization, after making test calculations, suggested
to the Navy that a wider wide angle lens could be
developed to fulfill this important training need.
Although many optics designers believed that a
refractive system to produce an angular view
equal to the angle of the human eyes would not
be possible. Dr. Irvine Gardner, head of the
Optics Department. I nited .States Bureau of
Standards, was directed to examine the proposed
design ideas. After careful review. Dr. Gardner
recommended that complete design calculations
be carried out as the basic design seemed to have
definite merit. The final design required more
than a year of intensive work by optics engineers
and mathematicians. It was again reviewed by
selected optical scientists. The decision was made
to build the lens.

Physical Details of the New Lens

The hemispherical lens which was constructed
has a combination of larger aperture and greater
angle than any previously known design. The
focal length is 4/10 of an inch. No vignetting
occurs and a bright picture results from edge to
edge. Pictures produced with the lens are pro-
jected on a large spherical type screen. The
screen is ISO degrees along the horizontal axis or
horizon and is 90 degrees above the horizon and
about 30 degrees below the horizon. This is more
than a full quadrant of a sphere or globe. This
is (he picture produced with standard .35mni
projection and camera equipment. The lens is
capable of filling a full one-half sphere with a
picture if enough film area is provided.

A bright picture from the arc projector fills
the quadri-spherical screen and the observer
seated at the center along the diameter of the
sphere receives a ISO degree view which seems
to completely surround him in the realism of the
scene. At the correct viewing positions there is
no distortion of any part of the picture.

Used With Standard Cameras. Projectors
Since standard cameras, projectors and film
are used with the lens, the system may be dupli-
cated econoniicallv. It is believed that it will
play an important role in the future training of
aerial gunners, navigators, pilots, guided missile
operators and other military technicians. Under
the I'nited Slates patent application filed by the
Office of Naval Research. The Jam Handy Organ-
ization retains the commercial, theatrical and
industrial rights for the use of this lens.

The civilian applications are numerous, includ-
ing the use of the hemispherical lens for TV.
ICONTIM'ED ON TMK FOLLOWING PAGE TEN1

BUSINESS SCREEN MAGAZINE

NOlMf 7 gi«#^ VOU"* m^sscag^ -l-h^ -l-r^m^vidous

^9S?

Far greater, infinitely longer-lasting impressions of your message are now possible
with Raphael C. Wolff Studios' superb new "controlled" 16 mm 3D. Your story-, your
products can be presented in faithful color, full depth and startling realism never
before achieved. Your audience will have a sense of presence, a feeling of actuality
that makes this by far the most influential medium for the transmission of ideas
yet devised.

Iitquiries arc invited

STUDIOS ^^^ '

HOLLYWOOD

NEW YORK

CHICAGO

DETROIT

> t M It F. R .'. • \ O I, li M E 1 I

Erecisioit

YOUR PRODUCTION AT ITS BEST

CLOSE CHECK ON
PROCESSING

Constant analyses and sampling of
every processing operation is tlie
function of this department. Sen*
sitometric operations test the re-
sponses of ^a^^' stock emulsions;
densitometry is employed to check
on developing and printing results.

YOUR ASSURANCE OF
BETTER 16mm PRINTS

15 Years Research and Specialization in every phase of 16mni processing,
visual and aural. So organized and equipped that all Precision jobs are of the
highest quality.

Individual Attention is given each film, each reel, each scene, each frame —
through every phase of the complex business of processing — assuring you of
the very best results.

Our Advanced Methods and our constant checking and adoption of up-to-
the-minute techniques, plus new engineering principles and special machinery
enable us to offer service unequalled anywhere!

Newest Facilities in the 16mm field are available to customers of Precision,
including the most modern applications of electronics, chemistry, physics, optics,
sensitomelry and densitometry — including exclusive Maurer-designed equip-
ment—your guarantee that only the best is yours at Precision!

TRENDS IN BUSINESS FILMS

( CONTINUED FROM PACE EIGHT )
Color Trirvixion IS' far s Reality As
FCC. KciDgnizcs Comptiliblp System Idra
■k Although at least four months of red tape, in-
cluding the review of objections, remain to be
hurdled before the public will see first color tele-
casts, the recent action of the Federal Communi-
cations Conunission in recognizing a compatible
system as the best solution to this controversy
has brought a new opportunity to sponsors.

Those most likely to succeed in the era are
both producers and sponsors with maximum
color "savvy" and a stockpile to work from, both
of experience and actual product. Are you keep-
ing up with the world?

Canada's Factual Film Output in '52
Reveals $5,000,000 Industry at Work
"k Canada's Dominion Bureau of Statistics has
just issued a comprehensive survey report on
"Motion Picture Production, 1952" which reveals
that a total of 308 non-theatrical films were
turned out North of the border last year. Busi-
ness film production was a S2,60O,0OO industrj-.
to which is added the 82.500,000 spent on pro-
duction and lab work by the National Film Board
and provincial governments for a total factual
film output last year in excess of $5,000,000.

31 firms reported in the official survey: the
full total of all types of production was 384 films.
of which three were theatrical features and 73
theatrical short subjects. In addition to these
Canada produced 111 TV commercials on film:
893 theatre trailers: 716 newsreel stories for
theatre and TV use; 30 sound slidefilms and 127
silent filmstrips. Most active firms, theatrical and
non-theatrical, were Associated Screen News and
Crawley Films, Limited.

Of the 206 non-government films, 83% were
produced in color; 86% in sound; 80% were in
English. 16% in French and 4% in other lan-
guages.

Linked with the figures provided by BUSINESS
Screen in the Third Annual Production Review
(Feb. 1953) which showed that 126 U. S. com-
panies did S51. 161.000 in similar production:
the North American total for '52 is in excess of
856,000.000 for 157 producing companies. ^'

Briefs About iSew Sponsored Films:
if The public relations department of Raytheon
Manufacturing Company, Waltham 54, Mass..
(continued on pace sixty-nine i

WORLD FAMOUS

BUSINESS SCREEN MAGAZINE

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"HYDROLLY"

(TV OR CAMERA DOLLY)

Hydraulic lift type for fast up-
ward and downward motion
ol TV and Motion Picture
cameras. Lightweight— sturdy
— easily transported in a sta-
tion wagon. Fits through a
28" door. Adjustable leveling
bead. In-line wheels for track
use. Steering wheel and floor
locks.

SYNCHRO-FILM-ED SYNCHRONIZER

A Precision Instrument for

Synchronization and Measurement of

16mm and/or 35mm Films

VARIABLE SPEED MOTOR with TACHOMETER
for Cine Special and Maurer Cameras

us V. Universol Motor— AC-DC
Variable Speed 8-64 Frames
Separate Base for Cine Special
Adapter for Maurer Camera

INTERCHANGEABLE MOTORS:

12 Volt DC Variable Speed 8-i4 Frames.
IIS Volt AC 60 Cycle. Synchronous Motor,
Single Phase.

Aaunation Motots for Cine Special. Maurer.
B i H, Mitchell Cameras. Molots /or BoJei and
Filmo Cameias. and Time Lapse Equipment.

• LENS COATING

• "T" STOP CALIBRATION

• DESIGNING and MANUFACTURING

of lens mountings and camera equipment
for 16mm and 35mm cameras.

• BAUSCH & LOMB "BALTAR"

LENSES and others for Motion Picture and
TV Cameras.

• RENTALS — SALES — REPAIRS:

Miichell. Eyemo, Bell & Howell. Wall,
Cine Special Cameras.

Write for full Information ond prices

JOHN CLEMENS

ERWIN HARWOOD

NATIONAL CINE EQUIPMENT, Inc.

209 WEST 48th STREET. NEW YORK 36. N. Y.

Camera Eye

LATF. NF.WS AT PRKSSTIME
Confirm Screening of Seven U. S.
Films at 'S3 Edinburgfi Festival

♦ AiUcuHc »..ra fn.iii r.diiiliurgh.
Siullaiid iriiliiatrs tliat a guud num-
lier of L. S. film entries have been
accepted for screening at the Edin-
liurgh Fihn Festival August 23 to
.September 12. Although some 22
entries of the 47 titles submitted by
the Film Council of America were
still unconfirmed, the following
spon.sored motion pictures will be
shown :

Out of the North, sponsored by
Nash Motors and produced by MPO
Productions. New York: Birds of
the Prairie, sponsored by Minne-
apolis Moline Implement Company
and produced by Martin Bovey
Films. Chelmsford. Mass.: The
Breaking Point, sponsored by the
Pennsylvania Railroad and produced
by Unifilms. New York: and Man
on the Land, sponsored by the
Petroleum Industry Information
Committee of the American Petrol-
eum Institute and produced by
I nited Productions of America were
the sponsored film entries confirmed.
The Salesman, syndicated for rental
by Information Productions, New-
York, is another confirmed entry.

Encyclopaedia Britannica Films"
Art and Motion is a classroom film
subject confirmed for Edinburgh
screening: George Stoney's remark-
able human document of a Southern
midwife All My Babies is also con-
firmed as the entry of Columbia
Iniversity Press.

Screening at the Edinburgh Fes-
tival is certificated to the entrant
and is considered a distinction since
only a comparative few of many
hundreds of films submitted from
worldwide sources are shown.

Al LIndfors Elected President of
Photographic Manufacturers Assn.

♦ E. S. Lindfors. vice-president of
Bell & Howell Company, has been
elected president of the National
.Association of Photographic manu-
facturers, according to recent an-
nouncement by William C. Babbitt,
managing director of the associa-
tion, with headquarters in Radio
City. New York.

Another leading figure in the
audio-visual field, William H. Gar-
vey, Jr.. president of the Society for
Visual Education. Inc., of Chicago,
is a newly-elected member of the
Association's board of directors.

Vice-presidents of NAPM for the
new year are W. L. Lawson, vice-
president, Wbitehouse Products,

Inc. Brooklyn. N. Y.; A. S. Grant.
\ ice-president. Grant Photo Prod-
ucts. Inc.. Cleveland; and Willelt R.
Wilson, manager Photolamps, West-
inghouse Electric Corporation,
llloomfield. New Jersey.

Robert E. Lewis, president, Argus
Cameras. Inc., Ann Arbor, Mich.,
was elected treasurer.

The annual report to the member-
ship of NAPM reveals that almost
hvo-thirds of the sales of the indus-
Ir) go to users in the fields of busi-
ness, science, government and edu-
cation.

According to Mr. Lindfors, the
use of photography in industry has
continued to grow substantially.
This received its heaviest impetus
during World War II when it be-
came more fully recognized that by
photographic methods and visual
training, production bottlenecks
could be broken. Design, testing and
inspection methods were improved
in many industries, including air-
craft.

Chevrolet's Pow/er Named Chairman
of 36th Direct Moil Convention

♦ William G. Power, advertis-
ing manager of Chevrolet Division
of General Motors, has been ap-
pointed general chairman for the
Direct Mail .Advertising Associa-
tion's 36th annual convention ac-
cording to an announcement by
Lester Suhler, DMAA president
and subscription manager of Look
Magazine.

Mr. Power has played an iin-
portant part in the Chevrolet film
program which has included mem-
orable productions such as Ameri-
can Harvest.

The three-day DMAA conven-
tion, to be held in Detroit Septem-
ber 30 through October 2, will be
built on the theme '"The New
Economy — A Challenge to Direct
Mail."' Meetings about the medium,
on which over a billion dollars was
spent last year, will include the
various phases of direct mail such
as working with mailing lists, and
"Market Place' discussions where
attendees will cover over-all direct
mail questions with others in the
same field.

Attendance of about 1,000 ad-
vertising men and women from the
L'nited Slates and Canada is ex-
pected.

Regional Meetings of lAVA

♦ Regional meetings of members of
the Industrial Audio-Visual .Associa-
tion will be held simultaneously on
September 24 and October 29 in
New York City. Chicago and Minne-
apolis.

BUSINESS SCREEN MAGAZINE

^o one wants to work under pressure. But from time So^mJ Masters lia.v faced sucli problems many times,

to time, agencies and clients do find themselves up against and successfully sohed them. When there is a target

a seemingly /;»^o«/A/£' deadline, in an important situation. date that iiiiist he iinl. we can meet it and still maintain

involving the use of films. high quality of production.

SOUND MASTERS

SOUND MASTERS, INC.

MOTION PICTURES
SLIDE FILMS
TV SHORTS
COMMERCIALS

ESTABLISHED 1937 165 WEST 46TH STREET, NEW YORK 36, N.Y. PHONE PLAZA 7-6600

N I M It K R -. • V O I, I .M E I I

FEATURING
35mm THREE CHANNEL
INTERLOCK PROJECTION

MOVIELAB FILM LABORATORIES, INC.

619 West 54th Street, Hew York 19, H. Y. JUdson 6-0360

Executive Notes

Ellis W. D'Arcy Is Appointed
Vice-President of DeVry Corp.

♦ \V. C. DkVky. presidiTit of the
DkVky Cokporation, motion pic-
ture projection equipment manufac-
turers, has announced the appoint-
ment of Ellis Wellington D'Arcy
as vice-president of the firm.

D'Arcy, who joined DeVry in
1940 as a development engineer, was
named chief engineer in 1945 and
served in that capacity until his
present promotion.

During his 13 years with the De-
Vry Corporation, D'Arcy played a
major role in developing the DeVry
JAN (joint Army-Navy approval)
16mm sound motion picture projec-
tor, a unit that today serves as the
Armed Forces standard 16mm pro-
jection equipment. His more recent
assignments included developing
16mm magnetic sound equipment
and perfecting a foreign language
sound conversion unit for extending
the uses of American films in other
countries.

Jam Handy Appoints Del Gardner
to Technical Writing Staff

♦ John Faricy. head of the Edi-
torial Department of The Jam
Handy Organization, has an-
nounced the appointment of Del C.
Gardner to the technical writing
staff.

Mr. Gardner originally joined the
Editorial Department in 1942. After
three vears he left to write educa-
tional materials on industrial elec-
tronics, and in 1946 he became dean
of men at the Electronics Institute
of Detroit. His duties there included
writing a curriculum of electronics
and supervising the school's tele-
vision shows.

Mr. Gardner is a member of the
Institute of Radio Engineers and
The Engineering Society of Detroit.

Robinson Becomes Animation Head
at Louis Kellman Productions

♦ Keith Robinson, formerly with
U.P.A. and Walt Disney Produc-
tions, has been named director of
animation for Louis W. Kellman
Productions. Philadelphia, a divi-
sion of News Reel Laboratory.

Mr. Robinson will lead a special
staff of animation experts offering a
complete animation service for in-
dustrial and business films and tele-
vision commercials. In announcing
th"" appointment. Louis W. Kellman.
president, also told of plans for
acquiring new animation equipment
lo round-out the department's tech-
nical facilities.

International Film Foundation
Moves to N. Y. Carnegie Center

♦ International Film Founda-
tion. Inc. has moved its offices to
MS East 46th Street, New York,
the new Carnegie Endowment In-
ternational Center, according to an
announcement by Julien Bryan,
executive director.

The International Center, located
next to United Nations Headquar-
ters, is a non-profit building fi-
nanced by the Carnegie Endow-
ment for International Peace, one
of 11 trusts founded by Andrew
Carnegie. It was constructed for
the use of non-governmental or-
ganizations dedicated to purposes
similar to those of the Carnegie
Endowment.

Ben Fox New Roland Reed V.P.

♦ M. Bernard (Ben) Fox has
been named vice-president of Ro-
land Reed Productions, Inc. Mr.
Fox affiliated with the Reed Com-
pany two months ago for the pro-
duction and sale of two new TV
series that he created: WalerfronJ,
starring Preston Foster, and Men
oj Justice, starring Gene Lock-
hart.

Kling Studios Names Cunningham
Head of Film and TV Production

♦ The appointment of Richard J.
"Joe" Cunningham as director of
motion picture and television pro-
duction for Kling Studios, Inc. has
been announced by Fred A. NiLES,
vice-president.

Mr. Cunningham was formerly a
production executive with John
Sutherland Productions. Before that
time he was director of motion pic-
ture production, then manager of
broadcast operations for Foote,
Cone and Belding. During World
War II, as chief of the Air Technical
Intelligence Photographic Division,
he supervised the photography of
some of the initial atom bomb tests.

Velazco Service Studio Adds
New Sound Units in Renovation

♦ New developments are going on
at Emil Velazco. Inc.. in New-
York. Coincident with the pro-
ducer's service organization's plans
for a completely new studio, which
is in the offing for fall, Velazco has
added a new Western Electric vari-
able area 200 mil push-pull direct
positive and standard negative re-
corder, as well as a custom-built
eight-position re-recording console
being estimated by Cinema Engi-
neering Corp. Velazco is planning
to add further to the company's
present battery of photographic,
magnetic and disc recording facil-
ities in Mid-Manhattan. "9

BUSINESS SCREEN MAGAZINE

SALES MANAGERS

ARE LOOKING rOR YOU !

Today, 20,000 sales managers are look-
ing for better ways to strengthen and
train their far-flung sales forces and
dealers.

Here's how you do it. Choose com-
panies that depend upon salesmen for
volume. Get in to see the sales manager.

Tell him your story— show him how he
can use sound slidefilm to do an effec-
tive, economical job of training his
salesmen and his dealers.

Remember— the market for sound slide-
film has never been better. Be sure you
get your share!

Sales Managers need Sound Slidefilms
for felling Salesmen and Dealers:

— how to get more display space

— how to develop local promotions

— how to use selling time more efficiently

— how a new product was developed

— how to localize national merchandising campaigns

— how product t|'.i;ility is controlled

and much more!

f'tir jull ch-uiils tin sHili-jilm rftonlings. conliul office iHiinst you.

HOLLYWOOD
1016 N. Sycamore Ave.
Dept. E- «0
Hollywood 38, Calif.
HILLSIDE 5171

NEW YORK
630 Fifth .\\e.
Dept. E- 80
New York :0. N.Y
J Udson 2-5011

CHICAGO

445 N. Lake Shore Dr.
Dept. E- .10
Chicago II. 111.
WHITEHALL 4-.^: 1 5

Custom Record Sales

MS wsTcrs >OICl"

RADIO CORPORATION OF AMERICA

OCA VICTOR DIVISION

NUMBER 5 • VOLUME 14

making a motion pictur^

Nowadays, punching an adding machine is an Integral part
of the motion picture producer's job, for the producer
must carefully coordinate o production assembly line
of many technical and creatively talented people.

TRANSFILM'S Production Control Manager devotes his time
to o careful hour by hour supervision of the energies
of others — keeps on eagle eye on all expenditures.

At any time he can tell you v^^hot phase of production
a film is in. He is a skilled accountant, thoroughly
versed in film production. For here we recognize that a
business-like approoch produces a better project —
faster, for a more satisfied customer.

At TRANSFILM, better films for business ore
produced by men who demand perfection, of themselves,
of each other, of everyone who participates in the
making of a motion picture.

V/E5T 45TH STREET, NEW YORK 36, N. Y.
JUdson 2-1400

SIGHT AND SOUND

Atlas Produces Community Chest
Picture for Milwaukee's Campaign

♦ Auluinn. 195.S is (^i)ininunity
Clu'st time in riiost of tlie iialion's
large cities. lor the October fund-
raising campaign on behalf of Ketl
Feather Services in Milwaukee
County, Wisconsin, group leaders
and community representatives have
a new and hifihiy effective 10-niinute
16mm sound motion picture de-
signed to rouse public interest and
generate cooperation.

The new film is a dramatic story
about a troubled little boy of seven
and of the help which he and his
parents receive from Red Feather
Services in that area. Titled Help
Before Headlines, the motion pic-
ture was produced by the Atlas Film
Corporation of Chicago and Oak
Park from an original story (taken
from a real life episode ) by Miss
Patricia Watt of the welfare coun-
cils public relations staff.

Carl, the boy. is played by a lad
who never before appeared in films
but handles his role like a veteran.
Professional players take the parts
of his parents but others in the cast
of characters are Milwaukeeans,
playing their real life roles.

This is the third year the Com-
munity Chest campaign has reached
to the county through a motion pic-
ture but this is the first dramatic
film. It will be made available to
groups of 25 or more through the
cooperative facilities of the Film
Department of the Milwaukee Coun-
ty Community Chest.

"For Progress . . . Call Dixie" Shows
Development of the New South

* The New South is no legend or
chamber of commerce boast. AH
over this area of the nation, the
sound of hammers and the hum of
busy telephone wires are elements of
a modern svmphony of industrial
and human progress.

On this theme, the Southern Bell
Telephone and Telegraph Company
has sponsored a new 20-minute color
film For Proa:ress . . ■ Call Dixie.
Beeland-King Film Productions of
Atlanta, who have done similar pic-
tures for this client, bring the story
of the South right up to the moment.

New housing projects are trans-
forming whole areas outside metro-
politan centers: their residents pro-
vide manpower for a host of new
industries, including automobile as-
sembly lines, aircraft plants, alu-
minum fabrication works, and light
manufacturing concerns of many
types.

Betting against the Commies, the
South has a new formula for free-

dom in its industries and the jjeople
who man them. Linking all together
on the screen are new lines of com-
munication. Southern Bell shows
the work of laying endless miles of
coaxial cable through woods and
streams; the building of a network
of rela\ towers by which television
and telephone signals are speeded.

Filmed in Commercial Koda-
( hrome. For Progress is a document
of progress and of the people who
help make that progress possible, in
the teleph<me industry and through-
out the New South.

Downward Industrial Accident Rate
and Causes Shown in Aetna Film

♦ Lowell Thomas gives a film re-
port on the story behind the remark-
able downward trend in industrial
accidents over the last quarter-cen-
tury in a new 16mm sound motion
picture Slay Alert. Slay Alive, just
released by the public education de-
partment of The Aetna Casualty and
Surety Company.

Behind the scenes views in a typi-
cal industrial plant are narrated by
the veteran news and film conmien-
tator in the 12-minute film which
shows how the safety organization
of this typical company has been
whittling downi the toll of accidents.

The film may be obtained on free
loan through local Aetna representa-
tives or through the company's pub-
lic education department at Hart-
ford. Conn.

Annual Film Council Award Given
Cleveland Film Council Program

♦ The fifth annual C. R. Reagan
Award was presented to the Cleve-
land Film Council by the Film
Council of America during the re-
cent national audio-visual conven-
tion in Chicago on .\ugust 2.

The Cle\ eland entry, given for the
film council which makes the great-
est contribution to the advancement
of effective use of films in its coni-
nmnity. was unanimously selected
b\ the following panel of judges:

Ellsworth C. Dent, director of di>-
tribution of Coronet Instructional
Films: W. A. Moen. vice-president.
Bell S. Howell Company: and Still-
man K. Taylor, assistant librarian.
Garv (Ind. I Public Library.

Paris Firm Offers International
Sound Striping of 16mm Films

♦ PM!AL of Paris. France has an-
nounced magnetic sound striping of
I6nnn films, including translation in
native tongues, in more than a dozen
countries licensed and equipped for
this purpose throughout the world.
Write Pyral at 2 Rue Beranger.
Paris 3. France for details.

BUSINESS SCREEN M.\GAZINE

/ff/fcAe// Ccfnpera corporation

666 WIST HARVARD STREET • GLENDAIE 4, CALIFORNIA • CARLE ADDRESS) 'MITCAMCC

lASTIIN lirilSINTATIVIi THIOOOII AITMAN . SSI HFfM AVINUI • NIW TO»« CITY W • MUIIAT Nlll ».»0>i

r^ IS% of fk* Mctiaii pictHrci ihown in Iktalrtf throughout tho world aro filmed wltN • Mitcholl

M M B E R 3

\ (> 1, 1 M F It

lYhat's all this talfc about,

X VU-LYTC

OPAQUE PROJECTION?.

mj^

It's the topic of the day, in educational circles at
every teaching level. The vu-lyte offers remark-
able aid in making teaching more effective. It is
the opaque projector with the greatest facilities and
mechanical superiorities.

What IS an opaque projector? The Beseler vu-lyte
is an ultra-modern, professional-type teaching tool,
embodying an entirely new principle in opaque pro-
jection. Its exclusive features afford versatility of
application and flexibility of operation. All sorts of
free and easily available materials can be projected
to a screen in natural colors. These include maps,
diagrams, homework papers, pictures, books, maga-
zines, and solid objects. Slides and preliminary prep-
aration of materials are not required.

tive materials to enrich class discussions and in-
creased pupil participation will become a natural
result.

What ARE its advantages? VU-LYTE is simple to
operate; provides the brightest, sharpest pictures in
brilliant colors, and can be used in a partially lighted
room. No similar projector has so many exclusive
advantages. These include the VACUMATICt PLATEN,
to hold unmounted copy fiat; FEED-O-MATIC > CON-
VEYOR, to easily feed in new copy and eject the used,
automatically; POINTEX* PROJECTION POINTER, to
throw on the screen a movable arrow of light oper-
ated by the teacher from beside the machine.

These and other educational and technical ad-
vantages are described in a free folder prepared
for teachers and administrative personnel. A copy
of "OPENING THE DOOR TO THE MIND" and a free
demonstration of the VU-LYTE without cost or obliga-
tion is yours for the asking.

CHARLES

(Sede^sAy

COMPANY

60 Badger Avenue, Newark 8, N. J.

Tlie World'! Lorgesf Ma n u <o c t u r er of Opaque Pro/ecHon Cquipn

Charles Beseler Co.

60 Badger Ave., Newark 8, N. J.

Gentlemen:

□ Please send me your free folder, "OPENING THE DOOR TO THE MIND." □ Have your

representative contact me to arrange a \Tes demonstration of the VU-LYTE at our school. ^

Name-

Address-
City

■ or School?)

Magnetic Tape Manufacturers
Form New/ Trade Association

♦ 13 of the nation's leading tape
recording fquipincnt and tape
manufacturers met at the Electron-
ics Paris Show held in Chicago
recently and voted unanimously to
form a trade organization to he
known as "The Magnetic Rprord-
ing Industrs' Association,"

Attending the meeting were Am-
pex Electric Corp.. Audio Devices,
Inc., Bell Sound Systems, Brush
Electronics Co., Crestwood Rec-
order Division of the Daystroni
Electric Corp,, DuKane Corp,.
Fidelitone, Inc. Magnecord Corp,,
Minnesota Mining and Manufactur-
ing Co,, Radio Industries, Inc.,
The Pentron Corp.. Webster-Chi-
cago Corp.. and Webster Electric.
Joseph F. Hards, vice-president
of A-V Tape Libraries. Inc.. who
called the initial meeting, was
elected president pro-tem of the
new organization, and an organiz-
ing committee was appointed to
outline the purposes, functions and
to draw up the by-laws. Conimil-
tees on marketing, legal problems,
promotion and public relaticms will
be set up at the next meeting to be
held in mid-October at the lime of
the New York Audio Fair.

According to an annouiuement
by the new organization, other
firms who have indicated interest
in becoming charter members, but
who were unable to send repre-
sentatives to the initial meeting,
include Ampro Corp.. Berlant As-
socation, Crescent Industries. Ei-
con Inc., Federal Manufacturing
and Engineering Corp.. Presto Rec-
ording Co.. RCA Victor Division
of Radio Corporation (if America.
Reeves Soundcraft Corp.. Revere
Camera Co., Tapemaster, Inc..
Three Dimension Co.. and the Wil-
cox-Gay Corp.

Aims of the Magnetic Record-
ing Industry Association were said
to be to promote the best interests
of the tape recording industry,
compile and disseminate, statistics,
make available technical research
information, advise on marketing
and merchandising, provide a pub-
lic relations program for tape rec-
ording on an industry-wide basis,
and establish a series of standards
for the industry to eliminate a
variety of speeds, tracks and other
manufacturing differences that tend
to retard the development of the
consumer market for tape record-
ing.

The magnetic tape industry has
been growing by leaps and bounds
in recent years; standardization is
recognized as an acute, general
problem. ^

BLSINESS SCREEN MAGAZINE

PICTURES
OF TOUGH

SUBJECTS

The more difficult the problem — the greater the challenge.
For that plus value in educational, public relations or employee-
training films — in Ine action or animation

\ :(?IW ^'ydKeJvta/ixX 0 ^otlucltcTi^. cJi

NEW YORK - 60 E FORTY-SECOND ST. CHICAGO -AMBASSADOR WEST HOTEL LOS ANGELES - 201 N. OCCIDENTAL BLVD.

NIMBER 5 . VOLUME 14 • 195 J

Here come the Irish !

. . . the Owen Murphy team looks
like the class of the year . . .
experienced men in every position . . .
smartly coached . . . and they've got
plenty of drive and speed.
Keep your eye on the Irish!
Call them in the next time you want
a picture that scores a touchdown.

K^wen ^y ylurpny. (iJroducHo

wen

723 SEVENTH AVENUE

NEVv' YORK 19, N. Y

ns INC.

PLAZA 7-8144

DISTINGUISHED MOTION PICTURES FOR INDUSTRY AND TELEVISION

BUSINESS SCREEN MAGAZINE

A DIVISION OF

REPUBLIC PICTURES CORPORATION Vx

r J^'

^ t\7^~ V 959 N. SEWARD ST. HOLLYWOOD, 38

•N I ■ M 111 K 5 • \ I > I I M ► '1 • I ■• '. 1

SHOW

with HIGH-SPEED
MOTION PICTURE
PHOTOGRAPHY

YOUR
PRODUCT...

Speedy Delivery of Filmed Sales Meeting
Aids Dealer Campaign for U.S. Rubber Company

• IS BETTER

HAS SUPERIOR
PERFORMANCE

Many operations in
modern industry are so
rapid the human eye can't
follow them. Consequently
important steps in product
manufacture are unknown to
design and production engineers
. . . and the salesman, who sells the^
finished product.

rOU CAN'T TKAIN BY FAITH ALONi .

A salesman must believe in his

product to sell effectively. High-speed

motion picture photography can show quickly

and easily why your product is better, will last longer

than competing products . . . proof positive that it is

designed and made right. Put high-speed motion pictures

to work in your training program.

>X'rite Fastax Division for new literature on
high-speed photography.

til.

,l,le

of III.

OI'LEl) wa.s lliu p)
*^' I nited States Rubber Company
shared bv producer Sound .Masters
in llie making of a recent three-reel
motion picture. \ tight target dale
met by fast action on the part of this
studio aided a dealer campaign.

U. S. Rubber had held a series of
live meetings in key cities from
coast to coast. They were attended
by every member of the company's
Royal Tire sales organization.
Ijrought together to receive a report
from top management.
Management Direct to Field
The meetings were so effective it
was decided that a film would be
made that would summarize that
report, so that, "while the iron was
hot" the salesmen themselves could
without delay carry the story to
their accounts with maximum im-
pact.

During three weeks the script was
written, the studio and location
photography completed, additional
material assembled and the answer
print shown and approved.

Within another week release
])rints were in use. meeting a tough
target date.

Scenes of Daytona Beach and
Mojave Desert tests were included,
also U. S. Rubber executives speak-
ing, as they had at the original
series of live meetings.

Film Technique Not Spared
In spite of the time limit, man>
special optical effects were used to
dramatically punctuate the develop-
ment of the Royal Tire's progress in
qualitv down through the years.

jVo compromise in production
quality was made despite the tiiiif
limit. Tlie schedule was so well or-
ganized that additional time would
really have added little to the effec-

Here's C. S. Rubber's tire testing fleet
(Mojave Desert) proving grounds (a fil,

Tire .SapETV demons,
Beach, Fla.. tvere included

tiveness and impact of the finished
picture.

.\s Harold E. Wondsel, president
of Sound Masters said, "the 'impos-
sible' was made possible through
close cooperation of United States
Rubber Company people and a care-
fully planned schedule rigidly car-
ried out with sufficient and well-
organized production crews plus the
enthusiastic cutting room and lab-
oratorv people who worked around
the clock." ^

Mojme Dt
hey featun

r. S. Rubber fitrr,

BUSINESS SCREEN M.4G.AZINE

1 !.'!

puppets aren't people

The eftectiveness of your film depends to a large degree
upon imaginative direction: Upon the ability of a man
(traditionally equipped with a megaphone and a canvas chair)
to awaken in the actors a sympathy for the fears, hopes and
desires of those who will comprise your audience . . .
and to guide and inspire each member of the cast to render
a portrayal so lifelike that your audience accepts
the images on the screen as flesh-and-blood people.

Yes, to your audience, actors should appear as people—
not as puppets who have been manipulated by the director.

At Unifilms, imaginative direction— combined with

imaginative research and scripting and the imaginative

use of sound— is basic to a production that is

not just a motion picture but a moving picture: a film

so human that the viewers identify the actors as counterparts

of themselves, and are impelled to imitative action.

The cost? Well, imagination— which gives birth to
Unifilms' original production techniques— has effected
marked savings for our clients.

Interested? Call Unifilms by telephone . . . now!

UNIFILMS, INC.

NOT JUST MOT/ON PICTURES, BUT M O i I N G PICTURES

l.d.6 EAST ^"7TH STREETT

NEW YORK 17. N.Y.

MURRAY Hill 8-93a5

aas SOUTH isth street

PHI1_ADE1_PHIA 2. PA.
KINGSLEY 5-B013

NUMBER 5 • VOLUME 14

John, why take a
50-50 chance with your
produaion? Why not depend
upon Cineffects' 15 years
of dependable service- —
service proven through hundreds
of satisfied customers.
Remember, for art, animation,
opticals and photography,
in 16 and 35mm, call . . .

a 6-093 1

cineffects, inc.

115 W. 45th ST., NEW YORK, N. Y.

Ask jor our brorhure showing hotv Cineffect's specialized
facilities can benefit your production.

Du Pont Plans Production Unit
for New Photographic Film Base

♦ A coniniiTLial unit for the manu-
facture of a new, synthetic base for
motion picture film will be built at
Du Pont's Parlin, New Jersey photo
products plant according to a recent
announcement by E. 1. DU PONT DE
NeMOUKS and COMPANy.

The announcement said extensive
tests have shown the new base, chem-
ically identified as a polyester, to be
several times stronger and have
much greater diinensional stability
than any of the present types of
safety film base, while retaining
comparable flame resistance. An
important added advantage is a re-
duction of film thickness, said to
uiake possible up to 35% more
footage per reel. Polyester film is
also said to have higher clarity than
conventional film bases, and appears
to have better storage and aging
characteristics.

Tests Indicate Strength

In comparing the new base with
cellulose nitrate and cellulose acetate
films, Du Pont said polyester has
twice the tensile and tear strength,
and can be stretched twice as far
without breaking. It is supposed to
be virtually unaffected by immersion
in water or changes in humidity. In
a test of folding endurance the new
base withstood 17.000 flexings while
an ordinary film failed after 100. It
showed practically no signs of wear
after 3,900 runs through a projector
after perforations on standard films
wore out in 1.400 projections.

Seven years of research and an
investment of $3 million have al-
ready gone into the development of
the new film base. Several hundred
thousand feet have been produced at
the company's Parlin Research Lab-
oratory for testing and evaluation.

Construction of the full-scale unit
will start in the near future and
initial production is forecast for the
middle of 1955. Until then the pilot
plant will remain in operation to
continue supplying operating in-
formation and to produce material
for trade evaluation and market
development.

New Victor Gasket Film Will Tell
Product and Merchandising Story

♦ A new Victor Gasket Company
film, produced by Reid H. Ray
FiLM Industries, Inc., describes
how gaskets and oil seals are made
and shows the merchandising aids
offered by the sponsor. It will be
shown to Victor Gasket jobbers the
world over.

The 27-minute motion picture was
filmed in approximately three weeks
in the various Victor plants in the
Chicago area.

Reeves Soundcraft Announces
New Micro-Polishing Process

♦ Reeves Soundcraft Corpora-
tion has announced that a newly
developed and patented "Micro-
Polishing" process is now being
used in the manufacture of its com-
plete line of magnetic recording
tapes. The announcement said the
process was developed to materially
reduce magnetic drop-outs in mag-
netic film recording for Hollywood
and in highly critical tapes for Tele-
metering and other calculating ap-
plications.

Before the development of this
process, according to Reeves, micro-
scopic protuberances (oxide nod-
ules) inherent in all oxide coatings
often caused an interruption of the
recorded signal. Previous efforts to
eliminate tliese had failed and as a
result the margin of error in calcu-
lating tapes remained high.

The Micro-Polishing process is
said to develop high mechanical
stresses on these coating nodules
and the surface of the tape, resulting
in "a mirror-smooth finish thus
practically eliminating drop-outs
and increasing the accuracy of mag-
netic calculating systems."

Maintains Surface Uniformity
Further research revealed that on
all standard magnetic recording
tapes surface imperfections caused
a steady increase in high frequency
output level of the tape through the
first 10 or 12 playings. This pre-
vented new tapes from being inter-
spliced with older ones, but record-
ing engineers solved the problem by
running new tapes through the
record and playback heads numer-
ous times until a stable output level
was attained. By applying the
Micro-Polishing process to its mag-
netic recording tape. Reeves Sound-
craft said surface uniformity and a
stable high output level is achieved
right from tlie first playing.

The development of high speed
Micro-Polishing equipment is cred-
ited with enabling the manufacturer
to apply the process to its complete
line of magnetic recording tapes
with no increase in price schedules.

STOCK FOOTAGE

Washington and Walla-Walla; Singapore.
Saigon and Seoul. Order any city or land-
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BUSINESS SCREEN M.\G.AZINE

demand the

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HWUfaMdHHtliibiiii

iM-K^Attlf«c PANORAM DOLLY

Nfw life! Nlw action! New druEiui! New interest! . . . .ire
achieved by pictures made with the Houston-Kcarless Fano-
ram Dolly. Gives cameras complete mobility, produces smooth
pan effects, angle shots, running shots, dolly shots and count-
less special effects. Raises camera from low to extreme high
position smoothly and silently. Dollies in and out of scenes
quietly on rubber-tired ball bearing wheels. Dolly track avail-
able. Delu.xe model can also be moved sideways. Running
board attaches to side, if desired. Very maneuverable. Proved
completely dependable by leading studios in Hollywood and
throughout the world.

FRICTION HEAD

Provides smooth, eiisy panning and tilting of cameras. Pans
360° on ball bearings. Tilts -15" up or down with camera
counterbalanced at all times. \'ariable drag and brake are
provided on both pan and tilt. Adjustable handle. F"its
Houston-Fearless and other standard tripods, pedestals,
dollies and cr:.ius

ALL-METAL TRIPOD

Comhini-!. t-\trfinc niKst'*'"*'^^. adaplabilit>-, rigidity, case
of operation and p»rtal>ilit> not found in any other tripod.
For studio or field use. Lf\ els automatically. Tubular steel
legs are easily adjusti'd for height -lock positively to pre-
vent .slippini;. Folds (.oiiip.iitlvTvM. sizes: S and full length

TRIPOD DOLLY

1,1 l.ir slr.,i;;hl In

ii<il)tht\ ti) tri|Kxl-niounted eaiuer.i.>
rs .1 r.ipid jneans of moving camera
iiiaiieuverahility or can bo locked p.iral-
' tracking. In field, provides e.usy nunim
nera. Strong. liRht^^eight tiibular slii'l

Write for mturmalion on tpecially-buUt equlimicnt for yotir ipecific I

HOUSTON
FEABLESS

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1 181 . W Olymp.c Bl.d . lot Ai<9«l» M. Calil

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Tripod Dolly G ^(wrom I>elly O 'I*"* ftocouon

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TOOAt

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The Ideal 3Sn

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Travel and Scientific Motion Picture Photography.

FAMOUS ARRIFLEX FEATURES:

Reflex focusing Ihrough taking lens, even wl

running.

Bright erect image finder, 6V] x magniflcotion.

"Follow-focus" without assistant.

No parallax or other finder problems.

Full frame focusing and viewing.

• 3-le:

• Ouic

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e geared film mo
No belts lo connect.

# Voriable speed motor built into handle.

# Tachometer registering from 0 to 50 frames

# Compoct, lightweight.

# Equally adaptable for tripod or handheld fid

# Easily detachable matte box-filter holder.

(2O0 and 400 feet).

EXECUTIVE NOTES

Writes MR. FLORMAN:

". . . As a free-lance camerman I have photo-
graphed at least 270 TV shows and commercials,
and as a dealer, I have learned to know the prefer-
ences of other cameramen as well.
I first used the Arriftex 33 in Germany in 1943
when I was attached to the Signal Phnin Company
in Liesbaden to cover the Nuremberg trials, and in
19-16 to film the Armed Forces Olympics, General
Eisenhower's visit to Luxemburg, and many other
important news events. Since then 1 have gotten
to depend upon my Arriflex entirely.
I have used my Arriflex for commercial films for
such accounts as General Motors, General Foods.
Noxzema, Loft Candies, and others. One of my
recent industrials, filmed with the Arriflex, "Talk,
Talk, Talk" was very favorably received by the Ad
Club of New York.

I know of no more rugged, more reliable piece of
equipment, or one easier and quicker to operate,
hand-held or on a tripod. . ."

Available ot leoding dealers.

M'yite lor literature and price list.

COATED LENSES in ARRIFLEX MOUNTS

if/2 Schneider Xenon*
SOmm f/2 Schneider Xenon*
I f/2 Schneider Xenon*

•With Fallow-Focus Grips.

90min f/3.5 Kilo
135mm f/3.8 Kilo
ISOmm f/3.S Kilo
300mm r/5.6 Kilo
400mm f/S.6 Kilo

ORIGINAL ARRIFLEX ACCESSORIES

LENS EXTENSION TUBE for close-up fil

cinemacrography

HI-HAT for mounting Arriflex 35 on standard tripods

SHOULDER-POD for vibrotion-free, hand-held filming

BAnERY - 16 Volt, lightweight, non'Spill, with

carrying case and shoulder strap

BAHERY CHARGER

THE NEW ARRIFLEX 35 tripod

• sturdy, rugged and
steady. Weighs only
19 lbs.

• Large universal ball-
joinl for leveling.

• Velvet smooth pan
and tilt action with
separate locks.

• Extra long handle
for under-arm
control.

• Spirit level.

• Can be used
all proli

# Leather boot
available.

j5 [L Q IM (§ PHOTO SUPPLY CORPORATION

AGENTS

235 FOURTH AVE., NEW^ YORK 3, N. Y. • GRomerty 5-1120

WEST COAST OFFICE: 7303 MELROSE AVENUE, HOLLYWOOD 46, CALIFORNIA

WYOMING 9026

FOR BETTER SHOWS USE "THE AUDIOVISUAL PROJECTIONIST'S HANDBOOK"

• Many large U. S. business firms now use the manual contains step-by-step lessons on good show-
■Audio-Visual Projectionist's Handbook to train manship; sells at only $1.00 per copy, postpaid,
employee projectionists. This graphic, illustrated Order today from Business Screen, Chicago 26.

DeVry Corp. Names Henry Hsher
New Executive Vice-President

♦ IlKMiV M. Fisher, a veteran mem-
(if llic industry, has been ele-
vated to the position of executive
vice-pre.>4ident of the DeVry Cor-
poration according to an announce-
ment by W. C. DeVry, president.

Mr. Fisher joined the company in
1028 as a sales and service engineer
and oflTice manager of DeVry's New
York ofTue. He held that post until
19.3H when he became sales manager
of the firm's Eastern Division. In
1948 he was appointed vice-presi-
dent.

National Carbon Company Mokes
J. R. Johnstone Department Head

♦ The appointment of J. R. John-
stone as manager of the Carbon
Sales Department has been an-
nounced by National Carbon Com-
pany, a division of Union Carbide
and Carbon Corporation.

Mr. Johnstone has been engaged
in various sales and administrative
functions since joining the company
in 1937.

Lighting Carbons for the motion
picture industry will be high among
the new department manager's in-
terests because of the increased light
demands of 3-D and wide-screen
systems. His other new activities
will be the sales of carbon and
graphite brushes for motors and
generators, primary batteries for
railroad signaling and chemical and
mechanical specialty products.

Former Princeton Vice-President
Heads New Division at Meredith

♦ Jack S. Barhss. former execu-
tive vice-president of The Prince-
ton Film Center, has been named
director of the newly-created Book
and General Promotion Division of
the Meredith Publishing Com-
pany.

Mr. Barlass is rejoining the pub-
lishers of Better Homes and Gar-
dens. Successful Farming, and six
other trade books. He was with
Meredith from 1937 until 1951
when he left to join the Film Center.

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Caravel Films Acquires Biograph
Studios in N. Y. Expansion Move

♦ Biograph Studios, a name that
used to be synonymous with the
early development of motion pic-
lures, has been rented and re-
opened, after many years hiatus, by
Caravel Films, Inc. The big studio
in the Bronx is now the scene of
Caravel's production of three 30-
minute films with tlie collective title,
History of the Bible, for the Amer-
ican Bible Society.

David Pincus, president of Car-
avel, has found the two whopping
sound stages of Biograph to be in
excellent condition, though last used
in 19.33. Caravel has the place for
six months, with options for exten-
sion, and will follow up the Bible
series with other films for govern-
ment and business clients.

Mr. Pincus noted that so many
fdms shot in New York studios are
made under "appalling conditions."
ffe thinks Biograph, with its two
sound stages measuring 80 by 120
feet, offers "great possibilities."

• « *

Charles "Cap" Palmer Forms New
Film Producing Organization

♦ Charles "Cap" Palmer has an-
nounced the formation of a new
producing organization to be known
as Cap Palmer Productions. The
unit will make industrial and docu-
mentary films and feature theatrical
releases, devoting about six months
of the year to industrials and the
balance to "entertainment type fea-
tures."

Palmer has slated The Land Un-
known, a scieiice-fiction film based
on his oivn original story, as the
first feature film. Special trick
photography will be done by Ray
ffarnhausen who created similar
sequences for The Beast From 20,000
Fathoms.

During the past four years Palmer
has scripted industrial films for
United Air Lines, International
Harvester, National Safety Council,
Socony-Vacuum and others. Among
the screenplays he has written are:
Lost Boundaries, Disney's The Lady
and the Tramp, and Tlie Big Brass
Band. He also co-authored the book
"Case History of a Movie" with
Dore Schary, which was published
last year.

Kellman Productions Acquires
Additional Production Space

♦ Louis W. Kellman, president of
Louis W. Kellman Productions, a
division of News Reel Laboratory,
has announced the acquisition of
0,000 square feet of additional space

adjoining News Reel Laboratory at
1729-31 Sansom Street, Philadel-
phia.

Scheduled to open on or before
the first of October, the new build-
ing was designed to be a center
point of operation for this producer
of business, industrial, educational,
medical and television films and
commercials. It will house the firms'
administrative, advertising, sales,
and creative staffs and special lab-
oratory equipment.

Kling Studios Acquires Building
To Expand Chicago Facilities

♦ An additional 85,000 square feet
of film studio property in Chicago
has been acquired by Kling Studios,
Inc. according to an announcement
by Robert Eirinberg, president. The
additional space is necessary, the
announcement said, to keep pace
with the rapid expansion of Kling's
motion picture-television division.

Equipping the new property at
1100 Washington Boulevard will
cost S150.000.00 according to Fred
A. Niles. Kling vice-president. Facil-
ities will include three sound stages
outfitted with modern equipment,
editing rooms, title and art studios,
film labs and libraries, two theatres.
scenery shops and offices.

In an earlier statement Kling an-
nounced a similar expansion of their
Hollywood operations. A new film
center will be built at 5250 Holly-
wood Boulevard conforming to the
firm's modem studios in Chicago.
Kling will continue to maintain
offices and studios at 6650 Sunset
Boulevard — Ray Patin Productions,
the animated division of Kling
Studios.

Nolo Studios, N. Y. Enters the
TV Commercial Production Field

♦ New York's Nola Studios, Inc.,
long a fixture on Broadway (1657)
as a band rehearsal hall and record-
ing firm, has organized a film divi-
sion to offer its services as a pro-
ducer of that burgeoning but cut-
throat commodity — the television
commercial. W

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NUMBER 5 • VOLUME 14

last^film

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SIGHT & SOUND

LATE NEWS & PREVIEWS

Construction Industry Leaders
Meet at l-H Film's Premiere
♦ The world premiere o{ Interna-
tional Harvester's Man Willi n
Thousand Hands, at Boise, Idaho in
June, brought together two out-
standing figures in the construction
industry. H. T. Reishus, vice-
president for industrial power. In-
ternational Harvester Company,
and Harry W. Morrison, president.
Morrison-Knudsen Company, to-
gether previewed what the film crit-
ics are calling "the prize industrial
documentary picture of the year."
Reishus and his staff flew from
Chicago to Boise at the invitation
of Interniountain Equipment Com-
panv. international industrial power
distributors in Boise and host for
the affair. Morrison and other di-
rectors of M-K were gathered in
Boise for the firm's annual meeting.
The .SS-minute color film depicts
the most spectacular phases of
M-K's heavy construction work on
the Aluminum Company of Can-
ada's mammoth British Columbia
development proiect. After seeing
it Morrison hailed Man With a
Thousand Hands as "a new peak
in industrial films." He also said
"I hope vou will show this film to
as many people in this country as
possible so thev will know what
can be done under a free enterprise
svstem to carry out building proj-
ects on a huge scale — without gov-
ernment help — that will lead to a
better life for evervone."

McCulloch Motors Service Films
to be Supervised by Ormel Duke

♦ Service films for the diversified
McCuLLOCH Motors Corporation.
Los Angeles, will be supervised bv
Ormel Duke, new director of
service publications. In announcing
the appointment, service manager
Arthur J. Gredi.er said Mr. Duke
would also be in charge of the pub-
lication of all service manuals and
technical publications for the or-
ganization.

Mr. Duke has a printing and
publications background dating
back to lO.'je. In 1940 he joined
North American Aviation coordinat-
ing the Public Relations Section
with the Art Department. In 194.T
he went to Moore Business Forms
and installed a sales and commer-
cial pulilicaliims system. Most re-
cently Mr. Duke was with the
I niversity of New Mexico Press
and Publications Section.

II. T. Kti^iri s flfltl. lire president of
Uilernaliimal Harvester Industrial Pouer
presents first print of ''Man With a
Thousand Hands" to Harry W . Morrison,
president of Morrison-Knudsen Co,
fslory at left).

IFB Offers John Ott TV Show
for Nationvirlde Presentation

♦ John Ott"s half-hour TV show.
Hotv Does Your Garden Grow, pre-
sented as a live show in Chicago by
Swift and Company during the past
vear. is now being filmed for spon-
sored presentation in other parts of
the country. International Film
Bureau. Inc. is handling distribu-
tion.

Each program is cued for four
one-minute spots. Outside Chicago
Swift will take two of these to sell
Vigoro products, leaving the bal-
ance of advertising time to local
sponsors. Programs may be booked
to fit the seasons, and are designed
for weekly presentation. Twenty-six
shows are now ready.

University of low/a Film Short
To Show Importance of Football

•k The importance of football as a
part of the athletic program at the
University of Iowa will be shown in
the fifth motion picture to be pro-
duced for the University by Reid
H. Ray Industries.

Called Behind the Full-Back, the
10-minute short will describe how-
football aids other sports, medical
research, and provides academic
scholarships. It is scheduled to run
in theatres throughout Iowa.

Frank J. Havlicek is producing
the film from a script by Glen Low.

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BUSINESS SCREEN MAGAZINE

Yes, we re mighty proud .

fo announce our 28th
film exchange, in
Houston, Texas

In line with our policy of having film exchanges in key cities
of the United States, and because of the healthy growth of
our business we have just opened our 28th 16mm film ex-
change in Houston 2, Texas.*

This is important to film sponsor and audience alike . . .
our sponsors now enjoy closer contact with this vital section
of America . . . our audiences there will find that free films
from Modern are more convenient than ever before.
*at 2610 Fannin Streef Phone ATwood 2244

Think of /Modern first —

when you think of sponsored film

distribution Audiences do!

MODERN TALKING PICTURE SERVICE, inc.

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Osteopathic Association Releases
Two Color Films on Doctors
♦ The shortage of doctors and the
significance of the degree D.O. are
explained in two color motion pic-
tures recently completed for the
American Osteopathic Association
and previewed at the association's
57th annual convention held in
Chicago last month.

For a licller Tomorrow is a
22-minute film dealing with the
shortage of physicians in this
country. It traces the major rea-
sons for the doctor shortage and
points to the inadequate number of
students in training as the principle
cause. Emphasis is laid on the
fact that the education of the phy-
sician is the longest, costliest and
most complex educational program
in America.

Physician and Surgeon D.O. ex-
plains the significance of the de-
gree while outlining the training
and qualifications of osteopathic
physicians. Designed primarily for
vocational guidance showings in
schools and service clubs, the 17-
niinute film follows the career of a
young doctor beginning Avith his
pre-professional schooling and con-
tinuing through four years of pro-
fessional education and his post-
graduate internship.

Both films were directed by
Theodore F. Lindgren, assistant di-
rector (if the Osteopathic Progress
Fund and formerly director of mo-
tion pictures for the Illinois Insti-
tute of Techonlogy. Lewis F. Chap-
man, director of the Osteopathic
Foundation, wrote the scripts.
Cinematography was supervised by
Robert J. Yuskaitis and Eagle
Laboratories, Chicago, handled the
production.

Information about the availabil-

YOUR MOST DEPENDABLE BUYER'S GUIDE

♦ Business and government Screen their most dependable
buyers of films, equipment and buyer's guide . . . select your
related services find Business supplier in these pages.

ily of the films may be obtained
from the American Osteopathic As-
sociation, Division of Public and
Professional Welfare, Chicago.

New Colonial Williamsburg Film
Is Made from Historical Stills

■k Decision at Williamsburg, latest
release of the restored colonial cap-
ital city, is a film story of the Amer-
ican Revolution made from histor-
ical paintings and drawings.

Previewed last month on the anni-
versan,' of the official proclamation
of the Declaration of Independence,
the film will be used primarily in
Armed Forces information and edu-
cation programs. It was produced
on request of the Defense Depart-
ment for some means of utilizing as
training material a slide program on
American history shown regularly
to visitors at the Colonial Williams-
burg Reception Center. Prints will
be available for rental from Colonial
Williamsburg.

Color transparencies of 250 revo-
lutionary paintings, drawings and
other still photographs were used in
the unusual filming technique. They
were photographed on motion pic-
lure film with camera methods and
devices said to give an illusion of
movement.

The 20-minute historical docu-
mentary covers the 16-year period
from the Stamp Act to the surrender
of Cornwallis dramatizing the causes
and events of the Revolution. The
story links the citizen-soldier of
revolutionary times to the citizen-
soldier of today, focusing on the
people of Williamsburg.

Paintings located after a nation-
wide search portray such events as
the signing of the Declaration of
Independence, the sufferings at Val-
ley Forge and Washington's victory
at Yorktown.

E.xpert Factory Repairs
Lenses mnunird — "T" slopped —
calibrated and tested.

BUSINESS SCREEN MAG.VZINE

portrait

*tt tM mtin

sinyin" ih€* hiuvs

Another exasperating delay in the completion

of his film — And it's knocked his budget into a cocked hot.

This boy's way off key. He's wasting valuable time and money

running here, there and everywhere for his film developing . . .

music . . . narration . . . editing . . . titling . . . and so forth.

MAKES TEN STOPS WHEN HE NEED ONLY MAKE ONE!

TELEFILM can show this fellow how to change his tune. Just

one stop at TELEFILM assures harmonious production.

No more worries about divided responsibility and

extra time and money waste.

TELEFILM'S rapid, economical efficiency — and top quality

craftsmanship — is sweet music to film producers

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STUDIOS — LABORATORIES — SOUND STAGE at on« address

One or oil ovailable for your needs — inquiries invited
cost estimotes promptly returned

6039 Hollywood Boulevard, Hollywood 28, California

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M' M B E R S • V O L I M F. 14

Public Relations
Pictures by Audio

20 win*-

20 mins.

..FIRST IN FI-'f";;,;„„ beginning »i.h .h« Wrigh.

2S »■'"'■,

JO n->«-
, , in >W '" '

<,! Am"'""

30 mVn*-
„( mim"" ,uoi>.

M^I.

■^^ The 5^°" ° jif'-'-'?^

*os<..

•THE LONG ROAD

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Send for
A FEW FACTS ABOUT AUDIO '

AUDIO PRODUCTIONS, IIMC

PRODUCERS OF MOTION PICTURES

G.">0 NINTH AVENUE • FILM CENTER RIILDING • NEW YORK, N. '

AMERICA'S PRODUCTIVE
genius is rapidly turning a
large part of our business econ-
omy into a buyer's market era
this fall and into the new year.
If the predictions of a majority of the nation's
financial writers and economists hold true, furi-
ous competition is in the making with the "tough-
est competitive battle in 13 years" looming on
the selling horizon.

For example. Sylvia Porter, syndicated finan-
cial columnist for the Post-Hall Syndicate, is tell-
ing consumers "sales managers are preparing
record sized advertising and promotion cam-
paigns to snare as large a percentage of your
dollar as you'll permit."

There is some, but comparatively little, rela-
tion in all this to the Korean truce situation.
Truth is that our capacity to produce, particu-
larly in the hard lines such as automobiles, elec-
trical appliances, and household equipment, is
simply staggering and inventories have been
growing as a direct result.

Properly managed and with a return to the
old-fashioned competitive ingenuity which made
this country great and strong in past decades, we
are simply returning to a normal state of affairs.
Continued defense production and an alert Ad-
ministration will forestall any real hazard to the
economy but selling is back and it's here to stay
— short of another all-out war.

Now Here's a Challenge to Films
Producers of business films will certainly take
this economic forecast to heart. At a time when
the film medium can deliver more mass impres-
sions at lower cost than ever before, through a
combination of theatre, television and 16mm
showings of all kinds to consumers, the demon-
stration film will be welcomed — if cleverly turned
out with good ideas.

Much more immediate — all kinds of visualiza-
tions are urgently needed for dealer and trade
showings backing up these hot sales campaigns.
Tliat's why all kinds of new sight/sound tech-
niques such as those described on pages 40 to 4.3
inclusive of this current issue can be invaluable.
Lots of picture and good sound can step up the
tempo of a sales session: new techniques get
attention and hold it until the complete story is
presented and understood. The quality of the
message never varies when it's filmed and taped.
Not enough capital has been made of film
showings at the retail sales level. In the pages of
Business Screen this fall, particular attention
will be given to visual displays on counters and
sales floors, to the use of continuous film and
slide projectors for product demonstration. The
<ountry*s larger department stores have always
been keenly interested in the consumer promotion
value (if product films. Their willingness to use
tie-in advertising, heralding a film preview of
interest to customers, is an asset which sponsors
should capitalize to their competitive advantage.

Speed Viill Be a \ew Ingredient
Us a safe prediction that campaigns will have
to be adapted to meet quick-changing situations,
rhe I . S. Rubber sales meeting job described in
this issue I page 22 1 met a field sales need in
less lliaji three weeks of production time. The
sponsor doesn't expect a 16mm version of "Gone
With the Wind" in that kind of time but he can
use the re-enactment of a perfect product demon-

Films in a Competitive Gconomf

A HARD-HITTING ERA OF STIFF SALES COMPETITION IS PREDICTED
BUSINESS FILMS AND NEW VISUAL TECHNIQUES WILL BE IMPORTANT

stration. a visualization of good selling vs. poor
technique, an inspiring review of consumer bene-
fits told with sincerity and clarity.

The much-hated television commercial has
taught us some lessons in speed. A top profes-
sional film studio knows what to do with these
situations and has both the manpower and the
facilities to adapt to the times. That time of need
has alreadv arrived.

This Month's Cover

■*■ Around the 16mm film reel which
frames eight typical scenes from cur-
rent sponsored films we present the
kind of film fare which sponsors are
now presenting to the largest audi-
ence ever available. These films are
selling products, ideas and sponsor
reputation to millions of viewers.

Labor Relations Need Cultivation
The competitive selling period has not lessened
the need for constant and friendly employe com-
munications. In fact, organized labor appears to
be girding for greater recognition and is oppos-
ing such things as business management in the
new administration.

The internal struggles for leadership within
the AF of L and the CIO is again reflected in a

"Design for Selling" a new Johnson & Johnson
film for drug retailer education is typical of use-
ful new competitive selling aids. Scene below
shows a badly organized store interior.

strongly defensive drive for member loyalty.
Maintaining a strong protective sense among its
members appears to be a cardinal principle of
union leadership. Management's voice must be
heard in frank and friendly counsel. The realiza-
tion that temporary dislocations in production
which result in short layoffs tend to prepare
fertile ground for a socialized economy cannot
be forgotten. Above all, good economic planning
for a permanent prosperity depends on group in-
formation and group planning — in which films
can play an important part.

Finally, Conservation of Resources
A close race, competitively speaking, may be
won by the margin of productive efficiency.
Fewer losses through plant accidents are assured
through continued safety education programs.
Better production through alert, well-trained per-
sonnel might spell the real difference between red
ink and black in the year's profit and loss state-
ment.

These are the kinds of tasks for which decades
of experience have fitted both sponsors and pro-
ducers of all kinds of business films. A single
common denominator of all problems simply
boils down to real understanding of sales prin-
ciples and methods, of wise economic manage-
ment, of safer working conditions and their bene-
fits to the worker, of the needs of the nation as
well as the individual.

Great films, like great books, come of great
need. The medium which the late Richard Grant
once described as "the greatest tool for putting
ideas into men's heads that ever came into sell-
ing" will not be counted short in the competitive
American economy which lies ahead. Q

Modern Store Design helps the retailer move
goods and stay healthy — economically speaking.
The "before and after" technique can be carried

into many lin,-^ nf mrrrhandising.

NUMBER 5 • VOLUME 14 • 1953

' .

• (

a^.

mlt^

Civil Defknsk Dirkctor receives bad news jrom
volunteer workers during control center sequence
in "Communications" film.

Sponsor: The Bell Telephone Companies
Title: Communications for Civil Defense, 32-17

min (two versions), b/w, produced by Owen

Murphy Productions, Inc.
■k If the awful day should come, and the bomb
should go off over one of our big cities, suppos-
ing it hits the big telephone central office. Does
our communications system completely collapse?

The average citizen hasn't thought too much
about this, perhaps has envisioned a few walkie-
talkies scattered in the stricken city as the only
method of communication left. But Civil Defense
authorities and the telephone industry have given
a great deal of thought and effort to the develop-
ment of a communications system that will work
under the duress of disaster. In conjunction with
CD officials, the telephone companies have done
much to prepare for any eventualities.

Phone Communications Are Adequate

The conclusion, today, is that telephone com-
munications are adequate — they are universally
available, flexible, and, most important, may be

Bell System Prepares for Disaster Needs

PRE-TEST "COMMLIiMCATlONS FOK CIVIL DEFEiNSE" BEFORE PIBMC RELEASE

expected to function during and after an emer-
gency.

To explain how the telephone system would
operate in time of disaster, the Bell System com-
panies have sponsored a film called Communica-
tions for Civil Defense. It is being circulated by
the .Associated Bell Companies throughout the
U, S. and Canada. It demonstrates forcefully
that the Telephone Industry can fully provide
for the communications requirements of Civil
Defense, It runs for 32 minutes, or for 17
minutes in a shorter version for theatres and
television, and contains a fast moving sequence
covering the Air Defense warning arrangements.
Civil Defense control center operations and a
realistic depiction of the situation in a commu-
nitv before and after a bombing.

Strands Break — But the Web Functions

The film, through animation, envisions the
telephone system of a community as being much
like a spider web. Despite holes that may be
punched through it. it still functions and each
remaining part is interconnected. The story in-
cludes an effective appeal for Civil Defense vol-
unteers.

The film has been '"made available" to local
CD authorities and to volunteer groups of the .\ir
Defense Command. Although the Telephone com-
panies have not actually promoted this film ex-
tensively, so authoritative are its presentations
that 700 prints (thus far) are in service, and it

BELOW: SCENE-BY-SCENE CHART OF AN
AUDIENCE TEST ON DEFENSE FILM

has been adopted as "the word" on CD Com-
munication by hundreds of official groups in the
U. S. and Canada.

Test Show Public's Misconception

Communications for Civil Defense, like many
other Bell System films, was tested by Schwerin
Research Corp, before final versions were re-
leased for general showings. In first versions, it
was discovered that although average citizens
might appreciate what the telephone companies
were doing about CD, there was a slight feeling
that this was being done at the expense of normal
service. Changes in the film straightened out this
misconception by pointing out that there are now
twice as many telephones in service as before
the war and the companies are expanding serv-
ice and facilities as never before in their his-
tories.

The final version, on Schwerin testings, rated
for general interest at a level comparable with
good ratings for TV programs which Schwerin
also tests extensively. As for the public rela-
tions job it is expected to do, audiences were
tested who had seen the film and compared with
control groups composed of similar people who
had not.

Majority of Audience Reacts Favorably
It was found that 29% more of the audience
who saw the film thought the telephone com-
panies were doing a "great deal" to prepare for
Civil Defense. 36% more thought the telephone
system was "quite well" or "very well" prepared
for CD. 10% more thought the telephone was
"quite" or "very" important to CD. ^

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. ™ PROBLEMS 1

100

WHETHER YOUR FILM BUDGET was
S2,000 or S200,000. a good new motion
picture or sound slidefilm presentation
should be properly introduced to the folks you
want it to meet!

Roll out the red carpet of promotional ideas
for the fihn. Actually, many sponsors have re-
ceived a greater dividend from the promotional
background achieved through ownership of a
well-received film property than they expected
from the film itself. In other words, you can
measure the miles of merited publicity clippings,
count the tie-in window displays, total the audi-
ence requests for tie-in literature and in many
other ways add up an impressive score.

Open Up With a Good Preview

Although planning of promotion actually be-
gins weeks before the rough-cut version first hits
the screen, the campaign really begins with your
first preview'. Do it right! Do it professionally,
with top showmanship in every respect.

That means the best room possible, if it's a
public showing. It also means well-trained pro-
fessional projection service and a carefully re-
hearsed schedule before the show goes on. Do
it as a "Premiere" with tickets, a printed pro-
gram and an interesting bill of fare. Keep the
introductory remarks short. If it's a press show-
ing, hospitality and a smooth performance will
help win the headlines a good picture deser\es.

Use a Variety of Printed Media
The creation of your film is most apt to gen-
erate a score of new promotional angles — from
the script itself to the many story conferences
and distribution planning sessions. Match up
these opportunities with appropriate printed
media.

Some of these ideas, suggested by recent film
successes, are the "story of the picture" illus-
trated hand-out booklets: clever little reminders
based on a key line or situation in the film; an
audience comment card (which may reveal some
hidden weaknesses you'd like to know about)
and a follow-up '"glad you were with us" letter to
be sent to a mailing list prepared from the guest
list at the showing.

If dealers are going to handle your prize film
package, give them the entire campaign in a
complete promotional packet, keyed to re-orders
of specific literature. Since you're dealing mth
a pictorial medium, use pictures lavishly and well.

Then Comes the Press Publicity
Literally reams of newspaper and magazine
publicity have come to sponsors as the result of
"public interest" film showings. Each of these
showings in a local community calls for a "will
be shown" and "after the showing" release in
every town and conununity on your booking
.schedule.

The invaluable "advance booking notice" sup.
plied by leading 16inm sponsored film distrib-
utors is your cue for press release activity. In
this function you are performing a real service
for the local editor and the group itself since the
local program chairman is likely to forget this
chore.

Radio and television publicity, especially in
such departments as women's programs, home,
maker's hours, public service programs is also

\ on M K II • I 4 5 3

PROMOTING
the Business Film

YOUR .\EW PICTURE IS VALUABLE
PROPERTY INTRODUCE IT RIGHT

worth cultivating. A short release, timed to sta-
tion needs and interests, will be appreciated and
gain additional prestige. If it's the kind of film
a t.v. station can use on sustaining time, you've
picked up additional audiences as a dividend!

One more good idea for your film publicity
campaign is to supply mats of selected scenes
with all releases going to local newspapers and
community weeklies. It's an even better idea to
select those scenes where the action is sharp and
clear; editors and their readers won't be inter-
ested in technical material such as machine oper-
ations, etc. Be sure the action is well-centered
and it's preferable to show people rather than
products.

Supply your local dealers who handle showing
promotion with ad mats featuring the film. Smart
layouts carrying selected scenes and the original
title art plus good copy will be highly useful in
case he's able to put aside some of his budget for
local ads.

And don't overlook your own company house
organ. A good pictorial feature story will help
kick-off the company preview or remind the home
folks of the picture they've seen.

Management Looks to the Mailbag
One sure-fire popularity poll which a success-
ful publicity and promotion campaign can gen-
erate is a heavy mailbag due to your efforts. Not
only letters and cards from appreciative program
chairmen but requests for company literature can
be stimulated by proper handling of the film.

Since these audience "returns" also provide
many useful "leads" for local sales representa-
tives and dealer personnel, don't overlook their
importance nor the value of keeping adequate
records.

All of this totals up to a big job. But it's your
job. your film and your company. In the hard-
selling competitive era just ahead, every little
factor counts where sales and public relations or
better community relations are involved. 55'

Armour Films received a good window display
which included the sponsor's products in the
Indianapolis office of Modern Talking Picture
Service, film distributors.

Lower "Book Rates" of Postage
Now Applied to 16mm Films

•k Films now carry the "book rate" of postage
with two important categories of charge:

(1) 16mm films and 16mm film catalogs only-
shipped by any person, organization or company
except commercial theatres, going anywhere in
the United States, ship at 8c for the first pound
and for each additional pound or fraction there-
of, 4c.

(2) A still lower rate of 4c for the 1st pound
and only Ic for each additional pound or fraction
thereof is applied when 16mm films, fihnstrips,
projected transparencies and slides, microfilms,
sound recordings and catalogs of these materials
are sent to or from the following only: schools,
colleges, universities, public libraries and re-
ligious, educational, scientific, philanthropic,
agricultural, labor, veterans, and fraternal organ-
izations or associations. These organizations or
associations must (a) not be organized for profit
and lb) not have any of their net income inure
to the benefit or any private stockholder or indi-
vidual. Zone limitations also apply. 5J'

The New York Life InSUR.\.\ce Company utilized an attractive four-mlor brochure telling the story
of the film "From Every Mounlain.'^ide" prmluced by Wilding Picture Productions. Inc.

A general session group assembles for one oj the many programs during the NAVA convention.

National Audio-Visual Convention Attracts 2,800

EIGHTH ANNUAL TRADE SHOW AND DEALER MEETINGS AT CHICAGO
SHOW GROWTH OF FIELD: INDUSTRIAL FILM USERS PARTICIPATE

THE EIGHTH annual conven-
tion of the National Audio-
Visual Association concluded
a six-day stand at Chicago's Hotel
Sherman on August 5. playing to an
estimated 2.900 persons who at-
tended its largest trade show in his-
tory as well as the meetings of vari-
ous audio- visual organizations.
Other participating groups included
the Industrial Audio-Visual Associa-
tion, the Educational Film Library
Association the Film Council of
America and the recently-fonned
Catholic Audio-Visual Association.
More than 110 exhibitors of
audio-visual equipment, accessories
and films participated in the Trade
Show. Special demonstrations of
new wide-screen, 3-D, television and
stereophonic sound techniques were
an added feature of the exhibitions.

Business Film Users Meet
Highlight of the convention pro-
ceedings for business and industrial
guests was the annual Industrial
Audio-Visual Association meeting
and invitational luncheon held on
Tuesday, August 4. Leo Beebe. Ford
Motor Company, and president of
lAVA presided at the luncheon.
Guest speakers honored by the
group were Conger Reynolds. Di-
rector of Public Relations of the
Standard Oil Company of Indiana.
and William Maxwell. Assistsint Di-
rector of Consumer Relations. In-
ternational Harvester Company.

Calling the 16nim film a time-
tested medium of communication
for his company since its first use
several decades ago, Mr. Reynolds
noted the tremendous increase in
audience interest. He cited Stand-

ard's most recent film. Midwest Holi-
day as an example of the sizeable
dividends which a sponsor may now
expect from his film investment.
Midwest Holiday has already been
sho\vn more than 689 times in the
three recent months following its
release.

The new International Harvester
documentary film on the British
Columbia Kitimat project Man With
a Thousand Hands was introduced
by Mr. Maxwell. Other Hanester
production experiences and sales re-
turns attributed to its institutional
film program were cited in his brief
introductory remarks. The speakers
were presented by 0. H. Coelln. Jr..
publisher of Business Screen, who
assisted the meeting program chair-

men. William Cox. Santa Fe Railway,
and John Powers. Illinois Bell Tele-
phone Co.

lAVA members also participated
in an annual panel get-together with
dealer members of the NAVA. Co-
chairmen of this panel forum were
Francis Didier of Delta Visual Serv-
ice, Inc. and Mr. Beebe. Herschel
Feldman of Radiant Screen Co. was
the recording secretary. Dean Blo-
niyer of the Caterpillar Tractor Co..
Tom Hope of General Mills and
W. J. Connelly of the Bakelite Co.
were other industry niembers, repre-
senting lAVA.

Postal Rate Reduction Cited
Use of educational motion pic-
tures in schools and churches across
the nation will increase tremendous-

CoNVENTiON Honors 30-Ye.\r Veteran (1 to r below) Ellsivorlh Dent, vice-
president oj Coronet Instructional Films and a 30-year veteran of the audio-
visual industry prepares to cut a cake observing his service anniversary.
Retiring NAVA president Jasper Etving, president-elect Carroll Hadden and
executive vice-president Don White look on.

ly thanks to recent passage of Fed-
eral legislation that extends present
book rates to Ifmnn films, said Irv-
ing Boerlin of Pennslyvania State
College speaking before a general
session of the convention. It is esti-
mated that the new postal benefits
will save schools 4'2 million dollars
each year.

Mr. Boerlin and W. H. Durr of
the Virginia State Department of
Public Instruction headed up a com-
mittee that helped secure passage
of the new postal legislation. Also

,l\\ii> W . Cu.MMiNCS of National
.Irr/iiir.s. H ashington, D. C. was a
featured convention speaker.

actively aiding this program for
NAVA was Ken Lilley of Harris-
burg, Pa.

Speaker Warns of Fire Hazard

LTrging film users to "clean u))
their attics" James W. Cummings.
assistant director of the Audio-
Visual Records Branch of the Na-
tional Archives. Washington. D. C.
warned of possible fire hazards from
old film negatives and prints which
may be stored.

Vaults should be checked for the
presence of any inflammable nitrate
base stock. The speaker used a dem-
onstration film which dramatically
illustrated the fires and explosions
which occurred under various test
conditions of incorrect film storage.
It was pointed out that all modern
printing of films is done on a safety
base and that hazards were chiefly
attributed to older historical mate-
rial and to some films made as late
as the World War II when safety
stock was occasionally in short sup-
ply due to wartime needs.

Elect Hadden N.WA President

During the formal meetings of
members of the National Audio-
Visual Association. Carroll M. Had-
den of Louisville. Ky. was named
president, succeeding Jasper Ewing.
New Orleans, La., retiring chief

BUSINESS SCREEN MAGAZINE

rxfculivi'. Mr. Hadden is president
of Hadden Films. Inc.

Tlie other new officers include
Jack K. Lewis of Ijwrence Camera
Sliop. M ichita. Kansas, first \ice
president; Alan B. Twunan of T»\-
Mian Films. Inc.. Dayton. Ohio, sec-
ond vice-president: Ainslie R. I)a\i-
of Davis .\udio-Visual Company.
Denver. Colo., secretary: and Fran-
cis Didier of Delta .\udio-Visual
.N-r\ice. New Orleans, La., trea-surer.
Lewis .M. Lash of En^leman Visual
Lducation .Service, Detroit, Mich.,
and W. G. Kirtley of D. T. Davis
Co., I..ouisville, Ky. were named
directors-al-larpe.

.National Institute of .'selliii);

New oflRcers of a special .National
.\udio- Visual .\.«sociation annual af-
fair, the National Institute for
.\udio-\ isual Selling were also
named at the close of the organiza-
tiiins annual convention.

Chairman of the hoard for the
1954 Institute is R. W. Schmader.
sales manager of the Projector Divi-
sion, .-Vmerican Optical Conipanv.
J. Ken Lilley of J. P. Lilley & Son.
Ilarrisburg, Pa. was elected vice-
chairman. .\nne Vath of L. C. Vath
Company, Sharpsville. Pa. is the
new secretarv. Other nieniliers of

I l(t Intkkkst-I'v( kH) Lxiiiiiirs /(«<•</ llie Sli,rmiiji's Craml llallrti
If nl .\alional Aiulio-I i.siial Convention held July 30-Aug. 5.

Exhiliilion Hull iin/l \ti:z<inine iltirin^ the re-

the Institute's board include Joseph
Meidt of Cousino Visual Education
Service, Toledo. Ohio; John Flory
of the Elaslnian Kodak Co.. Roches-
ter, N. v.; and Harold Fischer of
Compco Corporation, Chicago.

Latest in Equipment .Shown

Ihe highlight of the convention
program was certainly the extensive
and interest-packed Trade Show,
featuring more than 110 exhibits of

the latest in audio-visual projection
equipment, screens and accessories
as well as the newest films and other
audio-visual material.s.

16mm motion picture projector
manufacturers showed late models,
featuring lighter weights and new
techniques, such as magnetic record-
ing heads, ananiorphic lenses and
.■J-D setups. Slide and slidelilm pro-
jection, including sound slidefilm.
was well represented with new

streandined models, cooler and more
brilliant in screen illumination.

Services such as sound-striping
and accessory equipment were also
in the limelight as were the nation's
leading screen manufacturers with
new fabrics, including thos* for
wide-screen and .'^•D use. Tlie Trade
Show was, in fact, good enough and
complete enough to attract another
5.1 KK) or more buyers from industry
and education. f('

Dt.vuiK AND Inoistrv represenlatiies (hetow) discuss "\eu Uses for Audio-
^ isual Materials in Indu-Ury" in a SAV A panel session. Co-chairman
Francis Didier is at the rostrum : sealed at his right is lAI A's president Leo
Hiihr ni hiril \tolnr (nmiMin\. the other i hiiinnnn.

w '

Postal Rate Benefits uere cited to comenlion delegates as Irving Boerlin,
Pennsylvania State College I at rostrum) tolj of successful passage. \Ay.4
presijeni Carroll Hadden is at the speaker's left. In the immediate jore-
grounit is Ken Lilley, uho also aided in campaign.

RetirIiNC NAVA President lasfter Euing uith other members of A'.-f J .•)'.( State Audio-Visual Officers held iheir association nutting during ike

lliMird (>/ Dirertnn nt it inniliiditii^ scxsinn ni the organization's eighth and convention fteriod. Some 20 states, the I'. S. Office of Education arul the
liiriii-^t rimirnliiin nt r/iiVi/^.i'i llnlrl Shenriiin. \alioruil Education .issociation uere represented.

N 1 M II K K . • \ II I. I M K 14 • 1 •* i J

New Dimensions:

. AN EDITORIAL VIEWPOINT •

THE Kecbeation of reality, us
only the motion picture can
acumiilisli thai end by synthetic
means, is a never-ending pursuit.
Edisou, Lumiere and Freise-
Greene, among otiiers, brought us
moving pictures. Deforest and
others brought sound to furtlier
and expand the horizon of screen
reality. Tliere is no wonder that
pid)lic enthusiasm for Cinerama
and some of the 3-D entertainment
offerings have revived that step
toward reality and the subsequent
introduction of wide-acreen tech-
niques.

The wonder is that the business
film medium which was the sole
user of such techniques more tlian
a decade ago has allowed them to
be dormant. The complexities of
their use was, of course, present
and remain a stumbling block.
But only through constant willing-
ness to experiment and to persuade
when such a new method can de-
liver a fresh, strong impact upon
business film audiences can this
medium expect to make continued
progress and prosper.

These new media — wide-screen
and 3-D — have no bearing upon
the major aspect of business-spon-
sored fihiis intended for the tre-
mendous public audience now
available to them. There are no
television stations equipped for
anything but standard 16mm sound
films. There are no clubs, organi-
zations and schools, etc. among
the half million owners of 16mm
sound projectors who can now
show these new techniques. That
tremendous part of this medium
of greatest interest to sponsors is
not involved.

But convention and other trade
showings in next year's highly
competitive selling era will bene-
fit by carefully controlled use of
any practical techniques which
can excite and hold the interest
of their audiences.

These four pages of equipment
developments merit your study. Q'

'l'Tr\ li.iii ,1 n . I nl Canadian Pacific film scene mifdil look on the new wide-screen.

WIDE-SCREEN MOTION PICTURES

Bell & Howell Demonstrates 16mm "CinemaScope" Lens With Stereophonic Sound

* The first wide screen system with
stereophonic sound for 16mra films
has been developed and was dem-
onstrated by Bell & Houell Company
on July 31 at the National Audio-
Visual Association Convention at
the Sherman Hotel. A special dem-
onstration for the press was held
July 30.

the Bell & Howell system has
been patterned after 20th Century-
Fox's Cinema.Scope. Demonstration
scenes from The Robe and other
CinemaScope films reduced to I6mm
were shown. .41so demonstrated
were a number of original scenes
pliotographed with the new unit.

A single anamorphic or "squeeze"
lens attachment is used for both
shooting and projecting.

The projected picture is of normal
brilliance and fills a curved screen
2.5 times as wide as it is high. This
expanse covers more nearly the nor-
mal field of vision of the human eye.
The peripheral, or side, as well as
llie "straight ahead" vision of the
viewer is brought into play and a
strong sense of depth and participa-
tion in the scene is created without
the use of special glasses.

The illusion is heightened by
three-dimensional or stereophonic
sound, which emanates from the
part of the screen where the action
takes place.

The Bell & Howell 16mm system

is expected to be most useful in
making sales and industrial films,
some of which are already in
production. There is also an imme-
diate need for the system in foreign
movie houses, many of which show
16mm theatrical films only. Ad-
vanced amateurs, domestic and
overseas tlieatres of the armed
forces, schools, churches and other
institutions will also be sizeable cus-
tomers. C. H. Percy, president of
Bell & Howell, predicted.

He also said: "CinemaScope is a
magnificent new medium. It's bound
to breathe new life into the 35mm
motion picture industry and should
also open entirely new vistas in the
16mm field. Since Albert Howell's
inventions made 35mm film the in-
dustry standard 45 years ago, there

has not been a more significant step
forward, except perhaps for sound
and color."

To produce three-dimensional or
stereophonic sound, a modified ver-
sion of the company's magnetic re-
cording projector (the Filmosound
202) is used to record the magnetic
sound tracks as well as to project
the film. Two different sound tracks
are recorded side by side on a single
stripe of magnetic material perma-
nently bonded to the film edge. The
sound is then played back through
two separate amplifier-speaker sys-
tems located at opposite ends of the
screen and along the sides of the
auditorium.

At the demonstration the film was
projected on a curbed Radiant
screen 8 feet high by 20 feet wide.
A new type of fabric was used to
provide uniform brilliance from all
viewing angles. It will show both
three-dimensional and wide screen
pictures.

The new Bell & Howell system
will not obsolete existing motion
picture equipment. ^— ^

DIAGRAM of WIDE
SCREEN PROJECTION
ELEMENTS

BUSINESS SCREEN MAGAZINE

IN PICTURES AND SOUND
FOR CONTROLLED AUDIENCE

^■"'HE Sponsokkii Fii-M niediuin
-■- embraced three-dimensional
principles during the New York
World's Fair, nearly 15 years ago.
when the Chrysler Exhibit demon-
strated its popularity to Malting
throngs. Today, the search for the
"maximum" in reality has been re-
sumed as sponsors and producers
note the public interest shown in
new dimensional techniques of pic-
ture and sound for the entertain-
ment cinema. They are improving
on them month by month.

A leading experimenter who has
brought a high degree of practi-
cality to stereo motion pictures is
Raphael G. Wolff, out of whose
Hollywood studios has come a new
and highly-portable 16mm camera
setup — plus picture-sense — to
match the fine pictorial quality
shown in current sponsored films.
Recent Wolff short subjects in
stereo and color have included un-
usual location sequences, realistic
3-D color animation, and glamorous
product displays.

♦ llii- ii.ng-raiige -ii,.-,-- ..( .1-1) in
sponsored films depends on its
"■premiere"' use among controlled
audiences where the problem of
precise interlocked projection can
be safely met. The 3-D opportunity-
15 there for dealer meetings, con-
ventions and trade shows where
projection control can match the
precise handling now possible in
the studio and on location.

And this 3-D "first-run" program
can be duplicated in standard "flat"
projection to take advantage of any
or all of an estimated half-million
16mm sound projectors. In 3-D
and color, such a subject might be
designed, further, to plav stereo-
equipped theatres of which there
are some 3,000 to date.

Stereo on the screen and with
stereophonic sound are an exciting
idea. They may. to many sponsors,
be well worth their problems and
their cost since the end result is
now reaching a point of greater as-
surance through the creative and
technical efforts of producers. ^"

RCA Announces Arc Equipment
for 1 6inm 3-D Business Films

* Portable 16mm arc projection
equipment designed to use three-
dimensional motion pictures for
business and industry has been an-
nounced by the Engineering Prod-
ucts Department. RCA Victor Divi-
sion, R.U)IO C0RP0R.4TI0N' OF AMER-
ICA.

This new equipment is said to
bring for the first time to non-the-
atrical users the special advantages
of three-dimensional films with the
same impact and realism of depth
and color of Hollywood produc-

Imterlocked arcs provide the top-
quality li-ght and precise mechani-
cal control necessary to a perfect
3-D film presentation in color.

lions. Documentary and industrial
films in 3-D are expected to provide
American industn' with an unparal-
leled but highly specialized medium.

The Raphael G. Wolff Studios of
Hollywood, a leading documentary
and industrial film producer and a
proponent of stereo-projection tech-
niques for industry, has cooperated
with RCA in providing a new 3-D
experimental production to demon-
strate with the new equipment.

The equipment reproduces stand-
ard sound tracks, both photographic
and magnetic, and may be easily
adapted for binaural or stereophonic
sound if desired.

The system consists of two RCA
16mm portable arc projectors wth
selsvn interlocked motors. The arc
lighting is said to provide two to
four times the illumination of the
next best light source. High light
intensity is a fundamental require-
ment for 3-D projection since the
polarizing filters absorb consider-
able light.

Sound amplifiers are provided
with the new RCA equipment, but it
may also be connected to almost any
t\'])e of existing stage or auditorium
loudspeaker equipment.

The new 3-D equipment, or more
information, is available from the
RCA Engineering Products Depart-
ment. Camden. N. J. 9'

16 MM STEREO AT WORK:
PRINCIPLES AND POTENTIAL

• A PICTORIAL REPORT •
♦ Unusual portability is a key fac-
tor in the new 16mm Stereo-Cine
camera equipment developed and
perfected by Raphael G. Wolff and
shown at right as a stereo engineer
lines up a 3-D shot on location.

^fe^^^^^'

Producer and New 3-D Cameras

♦ Taking full advantage of port-
ability, Ray Wolff (left, fore-
ground) directs camera crew in
a recent color sequence filmed on
location at Marineland. Florida
and soon to be seen on the nation's
theatrical screens in a 3-D short
sidiject release.

The same footage could also be
released as a standard 16mm sound
motion picture for projection on
that type of wide-available equip-
ment but has added impact when
shown on interlocked projectors.

The 16mm Stereo-Cine Camera

♦ Culmination of seven years of ex-
perimentation and at a cost of 850,-
000 is this first controlled 16mm
stereo camera developed by Wolff
Studios. Close-up view at right
shows specially ground reflecting
prisms and taking lenses.

With this highly portable 16mm
equipment, effects out of reach of
most 35mm studio 3-D equipment
are obtainable and at lower cost
than bulky, cumbersome 35mm
units, used by major studios.

"Presence" Means True-to-Life

* The sense of "presence" or feel-
ing of acttutlity which members of
the 3-D audience achieve when
viewing these films under good
conditions is an important advan-
tage in merchandising.

The obviously exciting device of
bringing products and packages
out of the screen also gives them
new meaning and importance, es-
pecially useful in dealer meetings
and at trade show and convention
programs where projection may
also be carefully controlled.

Greater Retention Through 3-D

♦ The sense of reality can bring
about greater retention of objects
and methods presented in tliree-di-
mensional sequences. Here a stu-
dio artist is preparing 3-D artwork
for a recent stereo film presenta-
tion which included startling ani-
mation sequences in color. S'

NUMBER 5 • VOLUME 14

COLUMBIA'S NEW STEREO SPEAKER

Single-System 3D Motion Picture
Attachment Demonstrated in Color

* A cleinunstiation of nieilical anJ
outdoor motion pictures in 3-dimen-
sioii hut requiring only a Sinp/c
camera and one projector for repro-
duction has evoked interest in Chi-
cago and New York circles.

The 3-D method is based on a lens
and filter attachment developed and
patented by Hollywood engineer
Friend Baker. The attachments, for
both camera and projector, impose
two images vertically within a single
16mm frame. In projection, the at-
tachment delivers a v\ide but shal-
low screen image.

The stereo effect was apparently
sharp and distinct, however, and
it has been indicated that the tech-
nique can be handled on a fairly
large screen surface providing suffi-
cient projection light is available.

Some light deterioration due to
the Polaroid filter was evident (this
device also uses Polaroid viewing
spectacles). A distinct advantage.
however, is the simplicity of 3-D
control when the attachment is
mounted on standard 16mm sound
projectors. There is also little of
the limitation of stereo field noted
in other single-system equipment.
such as those using parallel lenses
with fixed dimensions.

Vanguard Studios of Hollywood
are showing the demonstration films
to medical and pharmaceutical
groups. The Baker-Worth people
who hold the patents which cover
this 3-D method have not indicated
any immediate sale of the attach-
ment to other producers. Q

Mechanical 3-D Coupling Is
Shown on 16mm DeVry Projectors

♦ The DeVry Corporation, Chicago,
has developed a mechanical coupling
arrangement by which DeVry 16mm
sound projectors, including the JAN
equipment, can be interlocked for
3-dimensional motion picture show-
ings.

Said to be dependable and precise
for the essential close tolerance of
3-D motion picture presentation, the
DeVry equipment can be adapted to
existing models.

* CoLr.MBiA Records, Inc, uhich
introduced the revolutionary hat-
liox-size '"360" high-fidelity phono-
graph early this year, has brought
out a new speaker attachment,
which, connected to the twin speak-
ers of the "360," produces an extra-
ordinarily life-like three-dimensional
.ourul elTed.

The new speaker, called the "XD."
will sell for S24.05. It is connected
to the "360" with a 30 foot exten-
sion cord so that the units can be
placed in opposite corners of a room.
When the jack at the end of the ex-
tension wire is plugged into the back
of the "360," certain circuit changes
are automatically made to divide
the spectrum of sound between both
units,

Bass and lower-middle frequen-
cies originate in the "360." while
upper-middle and high frequencies
radiate from the "XD " speaker. The
sound produced by the twin-speaker
"360" is broadened and magnified
with the addition of the "XD" unit.
In effect, the music seems to come
frcnn everv direction in a room,
giving the listener the impression of
a new depth of sound.

Three-dimensional sound repro-
duction has been the most sensa-
tional new recording development
of the past year. The principle is
similar to 3-D movies. Just as each
eye sees a separate image, each ear
hears a separate pattern of sounds.
In the mind of the viewer or listener
these two separate impressions com-
bine to produce a single image or
sound with a life-like sense of depth
or perspective.

Just as a conventional film is
made with a single camera, conven-
tional recordings are made by fun-
neling the sound into a single wire
or channel, although several micro-
phones may be used.

In 3-D films, two separate images
arc photographed by two separate
cameras, corresponding to the left
and right eyes. The corresj)onding
sound system, called binaural, uses
two microphones, each making a
separate recording for each ear. Just
as polaroid glasses are needed for
viewing the two .separate images as
one picture, headphones are neces-
sary for listening to the binaural
recordings. Special records are also
required, with double tracks or sets
of grooves, as well as new equip-
ment with double needles, ampli-
fiers and speakers.

Since headphones are impractical
for general listening, an alternative
system is used which substitutes
separate loudspeaker for each ear-
piece. The effect, although agree-
able, is no longer truly binaural,
since each ear will now hear both
records at the same time, thus re-
ducing the sense of sound depth or
perspective.

There is a second nmlti-channel
system using three or more micro-
phones to make a number of sep-
arate records which then play
through spaced-out loudspeakers to
recreate the effect of two-eared lis-
tening. Known as stereophonic
sound, this system is feasible for
motion picture theatres but imprac-
tical for living rooms since the
speakers have to be set at consider-
able distances from each other in
order to produce the sense of per-
spective.

Columbia's "XD" system is an
effective compromise which does not
obsolete existing records. By sepa-
rating the frequency spectrum be-
tween two units and broadening the
source of sound, the "360" and
"XD" approximate the life-like ef-
fects of two-eared binaural record-
ing as heard through loudspeakers
instead of headphones. Q'

Trt'iJ Slireo Slide Projector

Practical Three-Dimension Slide
Presenfofion on Triad Projector

♦ for product displays, room de-
signs and arrangement (such as in
the case of store, restaurant or insti
tutional equipment ) and dealer pro
grams, the Compco Corporation
Chicago, is offering the new TRIAD,
o-dimensional slide projector de
signed by Dr. Harold R. Lutes.

The Triad utilizes 2x2 stereo
color slides. These are projected on
500-watt equipment with an excel-
lent optical system and a new light
polarization setup.

Simplified one-knob lens control
combines both vertical and horizon-
tal adjustment of lenses for 3-D
compensating.

Mid-South Producer Offering
Both 3-D and Wide Screen Films

♦ Following many months of lab-
oratory work and completion of a
new professional 3-D camera setup.
Sam Orleans and .Associates, Knox-
ville. Tenn.. is offering dimensional
motion picture services.

\ new method of coupling pro-
jectors has been met by a simple
mechanical device which "simplifies
the operation of 3-D projection so
that anyone who can read an in-
struction book can set them up and
run with perfect synchronization,"
according to this producer. Q"

MULTIPLE VU-GRAPH WIDE-SCREEN SHOW GIVES DRAMATIC EFFECT

♦ The nmltiplc rear-
projection Vu-Graph
presentation shown
(left and right) was
staged on the roof of
Chicago's Merchandise
Mart on June 30. Allen.
Gordon. Schroeppel &
Redlich Studios used
color transparencies on
the huge 9 x 30-foot
screen, showing busts
honoring distinguished
merchants of America.

BUSINESS SCREEN MAGAZINE

pi HLIC ENTIILSIASM for Cin.
■*■ raiiia and ihe subsequfiil »a\r
(»( .i-l) and widf-M-rc-fii devflu|iMirrii
fed 1>> a tv-conikious Hollywood lia-
Ix'fn Ifnipcrfd !»> iinnplcxities .1
liiilh |>rciductii>n and projection. I!u
for llie advertiser and inerrhandi'-i i
or agency seeking a dynamic and
expressive means of color-visual
presentation, we give you Pan-
Screen.

Basically a still-picture presenta-
tion with semi-stereophonic sound
reproduction, fan-Screen was un-
veiled on a ,'iO-fool span of higld\-
portalile screens during the recent
NAV A Convention in Chicago. In

TllKKK I.OO'l-Halt UiikarifSI E pro-
jectors wilh the new "Syncro-
wink" picture change atlachmenls

this >|Hcial demonstration program.
I'onvention guests saw u neu me-
dium, already advanced beyond its
infancy, but pi>ss*'s>ing real pos^i-
bilities for impai t and holding its
audience spell-bound as colorful
xenes of a pineapple promotion
>how sprr-ad ai ro» full » Idth of
SI rern area or s<-l up lonvincing
point-by -point illustrations on the
individual screen units. Sound fol-
loKeil the pictures nilh startling
realism.

Hut the rest of the I'an-Scrren
stor> is ci|ually im|Hirlanl. Km
through the ingenuity and engineer-
ing skill of projector and tafie re-
ciinb-r manufacturer (DuKanci.
sliilcfdm projectors were unveiled
with the new "Synchrowink" pic-
ture I hnnge, which moved the »ceni~
fa-ter than the eye could dctci I.
DuKane (Corporation, the St.
('harles. III. cr|uipnirnt firm, also nn-
veileil its new "Stereoniatic" l.i|ie
recorder-reproducer with automatic
I'ircuils for controlling the pri'jec-
tors mnli'hed to individual speakers
for directional sound.

f'an-.Screen i» important l>crau«c
it« technical equipment and the

llrrr'\ llir iO-jool sfiitn oj a I'an-Sirrfii j>rrsinliiliitti ^Imtiin^ ii ii iilr-\: if n nilor suhjerl.

PAN-SCREEN HAS VISUAL POWER

Wide-Screen Medium Shows Color Still Projection With Directional Sound

three -cwii .Old ..iic-h.di b\ lcM-fo,,( . al. iliicc I.OtNl.uatt l)ukane-.->\ I.

fast-fold screens ( develo|)ed b> (Industrialist! slidefilm projotor-.

Commeriial Picture K(]uipmcnt Co.) tape reproduier. matched >|K-aker?

.ire accessible and fairly economi- and the screen iiiiit* make up the

•■•l"'l "1 p.i'tv..M.- \in ..1 lii.- rv

|M-rienced business him producer-
has the skill to build an ci|ually
I i: II N T I \ I K I) o N !• » I. y .S 0 I

Pan -Screen
Projection

M M II KR

\OI.I M V I t

OUKANC ' STIIIOMAIIC
TAPI leCOiOd GIVI
OIIECTIONAI SOUND
AUTOMATIC CONTtOl O

FiiMSTiir riojiCTot

STNCHIO SWITCH tOX rOI
MANUAl Ot AUTOMATIC CONTtOl

o|a^ounl,sl

bolizes Monsanto's film the

Monsanto Previews "Decision for Chemistry"

CHEMICAL COMPANY INVEILS ONE OF YEARS BEST INSTITUTIONAL FILM?

Sponsor: Monsanto Chemical Company.
Title: Decision for Chemistry, 50 min. b/w:
produced by MPO Productions. Distributed
by Modern Talking Picture Service on re-
lease in fall of shorter versions.
•Hf Decision jor Chemistry, a new film just re-
leased by Monsanto Chemical Company, is ex-
pected to be one of the outstanding documentary
fihns on an industrial subject for some years to
come. It is thorough (50 minutes in the full
version) ; it represents a long range plan of the
company that has been under consideration for
several vears: and it was provided a strong
enough production budget fover .SIOO.OOO) to
insure that in everv cinematic detail, it is right.

Sidney Meyers, who directed the prize-winning
film, The Quiet One, several years ago, was the
director: Burton J. Rowles provided the excellent
script; Michael Nebbia and Larry Madison the
photography; and Alex North the original mu-
sical score. MPO Productions produced the film.

Created for Wide Audience Appeal

Decision ... is primarily an institutional film
with plant communities and the public as the
number one long-range audience; with employees
as the secondary yet very important (and first-
to-be contacted) audience: and with schools as
the third audience. As such, this film makes no
atlempt to show the entire Monsanto landscape.

lllle^ not provide a "camera tour" of all the
plants, is not an "inventory-type" picture. Instead
it is a broad story of the contribution of the
chemical industry to mankind; and its theme of
"boys and freight trains" involves the curiosity
of youth, and the freedom of expression and
exploration as provided by tlie chemical industry.

Commentary Does Not Mention Firm

Monsanto's film was expressly designed to have
as "low-pressure" an approach as possible, in
fact, the company is not named even once in the
commentary. Dan J. Forrestal, Asst. Director of
Advertising and Public Relations, who super-
vised the film project, explained this recently:

"There is a growing suspicion about the true
value of films which constantly shout 'Ajax is a
wonderful company; without it, there'd be no
increased standard of living, no Brooklyn Bridge,
no wheat in Kansas, no Niagara Falls.' In fact,
there is a suspicion that captive audiences, im-
prisoned in darkened rooms, do not necessarily
liuy such self-endorsement on the part of sponsors
via motion pictures.

■"In this film, we have decided to tell part —

1^^^^

PJ^

■k h^ ^ 'i- "i^^JI

Company secretaries acted as greeters and ush-
erettes at premiere. Designer Willi/im Lang cre-
ated stoles of sheer batiste with a trademark "M"
pattern as their "uniforms."

and obviously only a small part — of the real
Monsanto story on the screen. We do not add.
on the sound track, 'now isn't this all just
peachy?' Instead, we are, by design, doing a
low-pressure and. hopefully, more believable job;

Preview audiences lined St. Louis' Grand Avenu-e as almost 8,000 employes
and friends of the company attended the premiere.

The 3.800 seat St. Louis (Mo.) Theatre was well filled for June 22 premiere
for main office employees and families.

"Decision for Chemistry" is a glimpse inlo the jace uj American youth.
It examines youth's curiosity, eagerness jor learning and exploration
and shows yesterday' s curious youngster as today's searching scientist.

we are shouing the truth on the screen, and not
voicing the sentiment 'isn't Monsanto wonderful?'

"We would far prefer to have other people
people in our audiences — left with that im-
pressicin. In nllu'r words, we'd rather ha\e iheni
say it. than tu say it. lilatantK. ourselves. Vie
are not being altruistic, not simply being 'nice
guys' in doing a film of this sort. To the con-
trary, we have confidence that the iow-sell' qual-
ity will develop to be a harder-hitting, more
effective communications medium for Monsanto
than the often commercial-laden sponsored
movie."

A Real Mission to .\ccouiplisli
It has also been pointed out that the company
exercised admirable restraint in avoiding such
cliches as "Chemistry is Magic!" There are no

N. V. I'kevieweks il io r) uere Irwin .4. Vlad-
imir, ad exec: John H. Briell, v.p. Reader's
Digest. Intl.: Brax Pollard and Julio L'sera of
.Monsanto: arut H. .4. Damalo, district manager
of American Exporter Publications.

scenes that say "Presto-Chango, Hokus-Pokus
here comes the miracle fibre!"

Decision ... is a glimpse into the face of
American youth, and it examines, briefly, the
curiosity of youth — the eagerness for learning,
for exploration, for investigation. It hints that
yesterday's curious youngsters are today's search-
ing scientists: and that many of today's young-
sters, awaiting the day when they'll receive an
outlet for their energies and investigations, will
be the scientists of tomorrow. This is the simple
story pattern — looking at yesterday to see todav.
looking at today to see tomorrow.

Black and White Deemed Preferalile
Decision for Chemistry was shot on black and
white film. Not because (he company is against
color films per se ( .Monsanto has several color
films and is making more), but because it was
felt lliat it would be a better picture in black and
white. Better in that black and white often suc-
ceeds in establishing a definite mood or theme, as
was desired in Decision .... more effectively
than color.

Before this film was set into production (with
some 19 producers making a pilch for the job),
Monsanto compiled a check list of .38 factors to

be considered as the general objectives of ihr
motion picture, as determined by advance plan-
ning and thinking of the management personnel
concerned.

A Good M.Hlrl Io, hlhn I'lannrr-
Here are some of them: Interest \alue: pre-
lautiiins against a film which would become
rapidly obsolete; assurance the final product
would be of suflicient interest for the public, for
employees, for stockholders, for recruitment and
other purposes in schools; a complete enough
story to give audiences a balanced enough view-
point of Monsanto, attempting to avoid too little
of tlie company's operations, and thereby be in-
sufficient, attempting also to avoid showing too
much, and thereby be too broad and superficial :
a good, accurate yet not too gabby a script: good
photography, editing, sound effects, music; a
broad enough interest to assure some use on tele-
vision, etc.

That these objectives have been reached is indi-
cated by the ovent helming response given the
film thus far by Monsanto employees, civic offi-
cials in plant cities and the general press — in-
cluding a tribute from the New York Times.

Modern Handling National Bookiii^>
It is anticipated that Decision jor Chemistry
vill be seen by millions of people — through the
rompanys own auspices at branches and plants
and through the facilities of Modern Talkinf;
Picture .Service, .\udiences will be Monsanto
plant and office communities, civic and service
club functions, schools and colleges, and a myriad
of other typical American meetings. Three ver-
sions have been prepared — of 50. 35 and 12
.•ninute lengths. Monsanto hopes the film will
serve to cast one more ray of light on the role of
chemistry in this "chemical century." 9"

MnNswro I'KKSS PKKMKW KKS

Howard Marpi.t. .Wna»a/i/o*.t ail ami p.r.
rhief (ItfO grc*-ts Jim Croue. .imerican
Chemical Sofirty editnr and Margaret In-
ftrsoll oj (ofur .Uafazine.

Florida location setup above shous (I to r)
producer Paul Alley, cameraman Cliff Poland
and editor Ann Blazier at Ross Allen's Reptile
Institute. (Story below)

F'iliii oil Florida's Silver Springs
Earns Diviilenils Tliroiigli (!oop<Tutioii
Sponsor: Florida's Silver Springs.
Title: .'/ Day at Florida's Silver Springs. Shrine

of the Water Cods. 22 min. color, produced

by Paul Allev Productions.
■*■ If an advertising manager walked in to his
boss and said he was planning to donate half the
space on 400 twenty-four sheet billboards to
publicize his competitors, most emplovers would
hit the ceiling, fire the ad man. or both.

Peter Schaal. advertising director for Florida's
Silver Springs, did just that and not only boosted
business for the famous central Florida tourist
attraction but won four advertising awards for
Messrs. Ray. Davidson & Ray. operators of Silver
Springs, for what is now known as "Operation
Bread-Upon-The-Waters."

Srhaal credits much of hi. success in luring a
million people to Silver Springs in 1052 to the
cooperation given him in return by competing
Florida attractions.

Schaal's latest aiKertising exploitation is a
22-minute color motion picture in which trans-
portation lines serving Florida are also being
given a "free ride."

Eastern .\irlines. Seaboard Railroad. .Atlantic
Coast Line and Greyhound arc participating in
distributing the film free of charge. Films for
each company carry a s<'parate opening .sequence
depicting a family arriving at Silver Springs by
plane, train or bus. Fnd trailers show each indi-
xidual carrier departing from the Springs, with
no other advertising than a picture of the carrier.

Tlie story features a Boy Scout and Girl Scout
as they visit the colorful jungle country, see Semi-
nole Indians, ride in the glass-bottom and photo-
sub boats and view the fascinating panorama of
underwater life, including an underwater ballet,
a la Kslher Williams.

Actually, cameraman Clifford Poland came
directly from a new MGM Elsthcr William* Tech-
nicolor feature ti> handle the Silver Springs
photography and caught scenes that arc almost
three-dimensional in quality.

Silver Springs will be relea.«ed in the fall to
16mm audiences all over the country and a
shorter black and white version is Iiring prepared
for television. Paul .Mley. formerly with .NBC-
TV, wrote the script and supervised produc-
tion of this super-scenic short. (f

NUMBER S • VOLUME 14

"Kinfs X" Tells the Credit Union Story

CKKDIl' IM()\ NVIIOWI. VSSOCIMION SI'ONSOliS I'lCII l!K SlOin

Kelvinator's "Just Like Magic"
Has Plenty of Consumer Appeal

Sponsor: Orcilil I riinii Natiunal Xssiiriatiiiii.
Title: Kings X. 29' o min. h «. I'ludu, cl U

Jerry Fairbanks Productions.
* Through the centuries, human needs and the
prohlems of familv finance heing what they are.
one of the average mans most constant problems
is personal debt. Sickness, a short lay-off. un-
ixpected hmisehold emergencies of all kinds can
easily put the otherwise solvent wage-earner in
financial hot water for the installment collector
and the landlord are as inevitable as death and
taxes.

In medieval times, the debtors prison awaited
the luckless I'itizeii; the preying loan-shark is the
modern equivalent. I ntil the advent of needed
small loan legislation, the man without capital or
securitv was a hapless victim for the hoodlum
lender.

Another major source of consumer credit came
to America some 50 years ago when the first
credit union was formed in Canada and then in
the I'nited States. This new 29';>-minute motion
picture. King's X. is the story of that movement,
its historical antecedents and the ways in which
it serves the fortunate millions who are eligible
for membership in plant, office and rural groups
where these cooperative credit societies are

formed, .lerrv I'airl.a.ik- l'rM,|u,ti.Mi, pruduced
the King's X for the Credit I Jiion National Asso-
ciation headi|uarters' organization in Madison.
Vt isconsin. which aids and informs some thou-
sands of member groups. Casting is excellent.

Leo S. Rosencrans' screen story is a dramatic
but very human tale of one man's need and of
the warm and friendly spirit of personal aid
which he receives from the credit union in his
plant. An opening sequence, laid in London of
1665. shows the capture of a hapless debtor bv
soldiers and their discomfiture when another
\ ictini is saved by the painting of the king's ■'X'"
on his front door. Those who bad done service
for the monarch were protected by his mark.

'".\verage man " Norman Roberts' house car-
ries no "kings X." When he finds himself behind
the financial 8-ball. family friend Barney senses
the problem and takes Norm to Cliff Halverson.
official of the company credit union. Norm signs
up. gets an immediate loan to meet his urgent
needs and. more important, gets a fresh start up
the ladder of solvency in his family affairs.

Showings of King's X will be held nationwide,
particularly among factory and rural groups
where membership potentials exist. Distribution
arrangements are being made bv the Credit
L nion National Association. Madison. Wis. ^'

Debtor's Auction in 1700 was the plight of the
luckless whose life insurance was thus acquired
by the highest bidder.

A Fortunate Few escaped debtor's gaol when
their houses carried the magic symbol of the

"King's X" on the front door.

Norm Roberts is the "average guy" whose ler
porary financial stress might have had an u
happy ending bul for the credit union.

Uncle Barney I played by Cuinn Williams, cen-
ter) introduces Norm (Hugh Beaumont) to com-
pany's credit union and salvation.

Spon.sor: Kelvinator Division of Nash Kelvinator
Corporation.

Title: Ju.U Like Magic. 15 min. color, produced
by Raphael G. Wolff Studios.

•k Just Like Magic will sell \ou a new electric
stove if you don't watch out. This reviewer
always feels helpless after seeing a picture like
this because he either has to go out and buy his
wife a new electric stove. Kelvinator of course,
or feel apologetic because she is having to put up
with an old gas stove, or even last vear's Kel-
vinator.

Narrated by "Electricity Speaking." the film
opens with industrial shots showing some of the
many industrial applications of electricity, and
then focuses on a home. There it points out the
many fields in which electricity serves to lighten
the housewife's load with refrigerator, food
freezer, coffee maker, washing machine, water
heater, clothes drier, vacuum cleaner, etc. Finally
it settles down to business and what an electric
stove can do for her.

This housewife is Elyse Knox — and don't we
all wish we had one around the house. "Elec-
tricity" shows her 10 reasons why electric cook-
ing is good, and if the Gas Institute isn't looking
we'll list them here: It is fast, clean, safe. cool,
certain, healthful, economical, automatic, con-
venient, and modern.

The points were well made, and we went home
and kicked our old wood burning kitchen stove
just to show what we thought of it.

Just Like Magic will be distributed by the
Kelvinator sales organization, .^fter seeing it
themselves Kelvinator dealers and their salesmen
will show it to consumer groups. \^

Business Groups and State Department
Use "Story of Main Street Merchant"

* The J. C. Penney Company's dramatic story
about one of its store managers. Story of a Main
■'Street Merchant, has found enthusiastic audiences
among groups that were originally never con-
templated for it.

The 45-minute picture, produced principally
for employee showings as part of Peimey's
Gcddcn Jubilee celebration last year by John
Sutherland Productions, has not only been one
of the most popular films distributed by Associa-
tion Films to schools, churches and civic groups
during the past year, but has been widely sought
by hospitals, prisons, armed forces installations
and business firms. Some of the companies that
have shown the Penney film to their own em-
ployees are International Shoe Company, Inter-
national Harvester. Socony-Vacuum. Kellogg Co..
Kraft Foods. U. S. Steel. Hood Rubber Co..
Rendix Home .Appliances. Armour & Co.. Boeing
Aircraft, and even one W. T. Grant store!

In addition, the film has been distributed
aliroad by the Slate Department, and has been
requested and played so far by 49 television
stations and broadcast over the NBC-TV net-
work by special request. ^

BUSINESS SCREEN MAG.AZINE

ODUCTJONS, Inc.

15 t*SI 3Jd SIHEtT • N£W Y O I « 32

Mua>Ar Hill a 7110

The Index of Sponsored Films

An exclusive and conliiming feature of BcsiNESS Screen is the
publication at regular intervals ( semi-annually) of this con-
venient sponsor and title index to motion picture and slidefihii
programs reviewed in these pages.

The listings below cover the first half of 1953. including the
last issue of 1952. All issues referred to are in the current
Volume Fourteen, excepting No. 8 which refers to the concluding
number of Volume Thirteen, 1952. A majority of the films
listed have been reviewed in detailed "Case Histories."

SPONSOR

Admiral Corp.
The .Advertising Council
Aetna Casually & Surety Co.
Air Reduction Sales Co.

Allegheny Ludlura Steel Corp.

Allen Mfg. Co.

American Fire Ins. Group

.\merican Airlines

Amer. Bottlers Carb. Beverages

American Can Co.
American Cancer Society

.Amer. Economic Foundation

Amer. Kennel Club

Amer. Plant Food Council

Amer. Tel. & Tel. Co.

The Amer. Water^vays Operators

Armour & Co.

Ashaway Line & Twine Mfs- Co.

Atlas Powder Co.

Austenal Labs

Bahimore&OhioR.R.

Boston Combined Jewish Appeal

Bripps Mfg. Co.

Budd Co.

Calif. Prune & Apricot Growers

Canadian Paint Industry

Cannon Elec. Co.

Caterpillar Tractor Co.

Centennial of Engineering

Chambersburg Engineering Corp.

Champion Spark Plug Co.

The Christophers

Chrysler Corp,

Clark Equipment Co.

Continental Can Co.

Corsets & Underwear Review

Crane Co.

Cummins Engine Co.

Cutler-Hammer Co.

Darlnell Corp.

Diamond Slate Telephone Co.

Dravo Corp.

Eastern Airlines

El Paso Natl. Gas Co.

Encyclopaedia Brittanica Films

Esso Standard Oil Co.

Fafnir Bearing Co.

Federal Civil Defense Admin.

Ford Motor Co.
Ford Motor Co.
Fotovox, Inc.
Fram Corp.

General Electric Co.
General Electric Co.
General Mills
General Motors Corp.

Greater Boston Chamber of Com.
The Greater New York Fund
Greater New York Fund
Hanley Co.

The Hawaiian Sugar Planters Assn.
Milton Hershey School
International Business Machines

Corp.
International Products, Ltd.
International Harvester Co.
International Harvester Co.
Inlert>Te Corp.
Johnson & Johnson

PICTURES

rn .Wes Film

See You at the Polls

Good Housekeeping

Burning Blades

Tool of Many Uses

The Shining Heart

Hold Everything

Peace of Mind

The Big Vacation

Magic Flavor Pick-up

Kitchen Magic with Soft Drinks

The Miracle of the Can

Lung Cancer

Oral Cancer

Backfire

221

Making the Most of a Mimde

Visible Speech

The Master Element

Drive-in Shorts

Hewitt on the Neversink

Knight on the Broadhead

The Inside Story

Microcast

Close Call for Jimmy

A Single Voice

Designs for Better Living

Clear Iron

Good ITrinkles

Liquid Beauty

Contact

DW20 Tractor

Adam to Atom

The Hammer Builders

Racing Champions

Faith, Hope & Hogan

Starring in Style

Safety Saves

The Story of Packaging

Fitting Facts that Make Sales

The Very Idea

Diesel Race Car

Stacker

Closing the Sale

The Delatvare Story

Portrait of an Enterprise

Flying Ifiih Arthur Godfrey

Nitchi Tikoni

The Importance of Selling

Management Development

An Attitude & Aptitude

Emergency Action to Save Lives

Operation Doorstep

The American Road

Skifully Yours

Selling the Sizzle

Vacationland America

A Is for Atom

Lightning Masters

Report to Stockholders

Home at the Wheel

Motorama

Tourist Film

A Thought for Your Pennies

Who's a Rabbit?

When Better Bricks Are Made

The Hawaiian Story

Living Heritage for Boys

Electric Typing Time

A Family Affair

Inside Harvester, U.S.A.

Man With a Thousand Hands

A New Era in Printing

Design for Selling

Page

Issue No.
4 28

28
44
44
36
60
60
120
52
52

50
100

62
52

121

28
28

Kaiser Aluminum & Chemical Co.
Kiekhafer Corp.

Lukens Steel Co.

Magic Chef» Inc.
Martin-Senour Paint Co.
Matson Navigation Co.
McCulloch Motor. Corp.
McGraw-Hill Book Co.

Merchandiser Film Prode.
Midwest Rubber Reclaiming Co.
Minneapolis-Moline Power Imple
ment Co.

Mitchell Mfg. Co.
Monsanto Chemical Co.
Monsanto Chemical Co.

Nash Motors

Nat. Assn. Auto. MuL Ins, Co's.

Natl. Auto. Transporters Assn.
National Bureau of Standards
National Carbon Co.

Nat. Conf. of Christians & Jews
Natl. Consumer Finance Assn.
National Cotton Council
Nat. Electric Products Corp.
Natl. Restaurant Assn.
National Safety Council

New Jersey Highway Authority
City of New York
City College of New York
N.Y., Chicago & St. Louis R.R.
New York Telephone Co.

Ohio Bell Telephone Co.

Oil Industry Information Comm.

Overbrook School for the Blind

Pacific Electric Railway
Pacific Intermountain Express
Pan American World Airways

Pennsylvania Railroad
Pfeiffer Brewing Co.
Phelps Dodge Corp.
City of Philadelphia
Piper Aircraft Corp.
Government of Puerto Rico
Pure Oil Co.

RCA-Victor

Reichold Chemicals, Inc.
Roy Rogers Enterprises
Rums of Puerto Rico
Rust-Oleum Corp.

Santa Fe Railway
Sikorsky Aircraft
Socony-Vacuum Oil Co.

Southern Pine Assn.
Southern Railway System
E. R. Squibb & Sons
Standard Brands, Inc.
Standard Oil Co. of Indiana
Stanford Research Inst.
Studebaker Corp.

Texas Co.

Titan Metal Mfg. Co.

TV Guide

Twentieth Century Fund

Univ. of Wisconsin

Union Pacific R.R.

United Auto Workers— CIO

U.S. Air Force

U. S. Post Office Dept.

U.S. Sleel Corp.

U.S. Steel Export Corp.

Wabash Railroad

Western Auto Supply, Inc.

XX'eslern Pine .Assn.

Western & Southern Life Ins. Co.

Whirl i.ool Corp.

The Women's League for Israel

Y.M.C.A.

Take a Look at Tomorrow
Keys to Adventure
Water Wilderness
Formula for Profit
Operation Health
Rabies Can Be Controlled
Equip for New Profits

The New Magic Chef
Color Comes of Age
Letters from Hawaii
Standing By
Healthful Living Series
Salesmanship Series
Opportunity
Reclaimed Rubber

Bird .\esting Time

Birds of the Prairie

Water jowl in Spring

Health and Your Wealth

Decision for Chemistry

Garden Wise

Nash Rambler— 1953

Out of the North

Truck Safety Series

Haulaways West

Mixing Silicate Cement

By Way of Experience

Meeting the Challenge

Chuck Hansen — One Guy

Packaged Training Aids

One Third of Your Life

Octupus in the House

America Eats Out

A Gray Day for O^Grady

Safe As You Make It

Your Garden State Parkway

The Waters Around Us

Retailing

The Nickel Plate Story

Life Lines of Defense

Training Film
American Frontier
Dark Interlude

Slide-Tape Program

Wheels of Progress

Netv Horizons

Stolen Time

Wings to Italy

The Breaking Point

Mr. Weber Discovers America

Cable Crossing

The City With Open Arms

Wings for the Hunter

A Friend in New York

Pick a Winner

You Are the Producer

Resin & {food — Permanent Partners

King of the Cowboys

A Glassful of History

The Captain s Idea

Sports of the Southwest

Airhead

Loop Film Training Series

The Sound of America

The High Cost of Carelessness

And the Earth Shall Give Back Life

Meal Time Is Variety Time

Midwest Holiday

The City That Disappears

Beyond a Promise

Family of Craftsmen

Studebaker Story

Buckshot Goes to the Fair

Brass Means Business

The Story That Has Never Been Told

Inflation

The Milwaukee Way

Northwest Empire

You Can Do It

Small Business and the Air Force

Pigeon Holes & Progress

Good Neighbor

Canada

Once Upon the Wabash

Water Wilderness

The Bounty of the Forest

Big Enough to Care

Mother Takes a Holiday

The High Tower

My Sons Dad

Page
Issue No.

BUSINESS SCREEN MAGAZINE

NO. 3 OF A SERIES

on better selling, training, demonstration through photography

Audio-visual methods pay off in many ways . . .

ii^

.^^«^ c2^-^2:«^=£)^«^

Film operations for training and evaluation

"Under normal conditions prevailing in a steel mill — extreme heat, flying
dust, sharp graphite . . . and in hot sun, rain, or freezing cold — our Cine-
Kodak Special II Camera has performed well. We have used it in many ways
since it was purchased in 1949 — filming old and new operating methods
to show savings of importance to other districts; how to use safety equip-
ment; refresher training courses; experimental use of new equipment for
study and evaluation; detailed manufacturing steps for educational pur-
poses; proper housekeeping and maintenance methods and so on." —
From a large steel mill.''

Tobacco firm previews films in TV setting

With nine different brands of tobacco products to promote, this
Virginia tobacco firm relies heavily upon TV film commercials.
Subject to the approval of the board of directors, previewing is
done right in the board room. To simulate TV reception, a l6mm.
Kodascope Pageant Sound Projector is mounted in a TV cabinet
built into a wall of the room. Rear screen projection gives the TV
footage the realism of an actual telecast. Picture and sound quality
are tops — reports this manufacturer*

Pictures help sell bankers

"A pictorial presentation supplemented by a well-organized
sales story is the most effective way to present our various serv-
ices to banking prospects.

"Kodaslide Table Viewers are particularly helpful in our
work. In fact, we would not consider putting a salesman on
the road without one. We looked over a number of visual aids
before deciding to use your product and have no reason to re-
gret this decision." — From a manufacturer of check systems*

How TV network checks quality and timing of film programs

Network TV film programs and commercials involve imponant money. The
quality of image and sound, of every subject, must be checked carefully, timing
must be right to the second. To help with this job, a major TV network purchased
six Tungsten Model 2 5 Eastman 1 6mm. Sound Projectors. One screens Kinescope
commercials for time and sequence during station breaks. Two more screen all
prints to be Kinescoped, checking quality of master prints. Two more are used in
sponsor preview rooms, and the last one screens the complete show.

These new machines provide theater-quality images and sound through a pow-
erful optical system and high-fidelity sound amplification. In constant use, they
give viewers the very best from any l6mm. sound film — reports this TV network.*

*Naffie on request

These are but a few examples of
the ways in which Kodak Audio-
Visual materials help business and
industry to make and sell better
products. For the name of your near-
est Kodak Audio-Visual Dealer, fill
out and mail the coupon at right.

BUSINESS FILMS

. . . demonstrate, train,
dramatize, sell

EASTMAN KODAK COMPANY, Rochester 4, N. Y.

Pleose send me name of nearest Kodak Audio-Visual Dealer; also <
information on the products checked: D 16mm. motion-picture cam
D 16mm. sound projectors D m
□ color slide projectors and loble

alure slill i

NAME

POSITION

.^<f^M

^^^B^"^ ItAOf-MAlX

CITY

(Ion

_STATE

NUMBER 5 • VOLUME 14

C~ANADA i^ a l>ig r,ninlr>. willi
big ideas ami big tliiiiking men
to develop ihem. The movement
of these ideas into aetiial growth
and across the vastness of the land
is the message of Canadian Pattern.
new three-reel, lOnmi color and
sound motion picture recently re-
leased by Canadian Pacific Railway
Company through its world-wide
traflic offices.

Produced by Associated Screen
\ews. Ltd., Canadian Pattern inter-
weaves the major scenic areas of the
10 provinces with a significant sii:
naling of Canada's economic expan
sion as facilitated by transportation
services.

Coast-to-CoasI \'iew
Canada is not only big but beau-
tiful and Canadian Pattern's texture
is of this stuff. The camera eagle,
soaring over the path of fast, luxuri-
ous trains, visits the Maritime Prov-
inces. Nova Scotia, New Brunswick
and Prince Edward Island, scan-
ning coves, beaches, orchards and
the bright waters where tuna and
salmon run. Newfoundland — old
colony, new" pro\ince — is sighted
and then tlie e\e is relishing Que-
bec's glory and power. Paris-proud
Montreal comes to life in the orb.

Viewing Ontario, the camera spots
Ottawa, capital of Canada, its Peace
Tower, its embassies and legations.
Ontario of summer charm and of
enterprising Toronto is spied. Mani-
toba with its Winnipeg busily trad-
ing grain, its "largest privately-
owned freight yard in the world.
To Saskatchewan, the camera then,
roving over the rolling farmlands
and prairies, peeking at minerals
and furs: to Regina, from whence
the Royal Mounties reign; to .Al-
berta, abundant with oil and cattle:
to Edmonton sitting at the Alaska-
Yukon crossroads: wild-west Cal-
gary of rodeo fame: then to Banff,
ringed with mountains and pine: to
Lake Louise in the massive Rockies
— to the lakes and pools and streams
watching an endless trail in a north-
ern vacation land.

Away to British Columbia, facing
the Orient: Victoria, its capital.
with flower baskets on every lamp-
post, its good bit of England: to
Thunderbird Park, to the Empress
Hotel, to Vancouver, big port city,
young and big. where trains and
planes race to. A big. unabashed
booster is Canadian Pattern, aimed
at a big audience and doing nuite
well, according to E. W. Wakefield,
motion picture and speakers bureau
supervisor for the sponsor.

31 Films in Library

The Canadian Pacific now has 1".
sound, color and 1.3 silent, 16mm

CANADA'S VASTNESS FILLS SCREEN

Vacation \vom)F.ki.im> aj Uockies seen in "Canadian I'allern' with swim-
ming pool of Chateau Lake Louise in foreground.

't/mi^/

PATHESCOPE PRODUCTIONS

MOTION PICTURES • SLIDEFILMS • TV

580 FIFTH AVENUE. NEW YORK 1 9, N. Y

P1.A2A 7-5200

r.ilur films in its tratl'ir ..ffice li-
braries. These films are loaned to
service clubs, church groups and
other organizations on application
to the traffic offices. Eight of the
filini ha\c special television versions
and have appeared on stations in
llic I iiited States and Canada. ^

Pan-Screen Previewed

(CONTINUED FROM l'.\CE 43 J
dynamic program, when this me-
dium is applicable.

The ])ineapple promotion show
I originated for the Foote, Cone &
Belding agency by Presentation
Films I spread out a Hawaiian sea-
scape in brilliant color for a wide-
screen splash: then the show cut to
individual screens and moved from
left to right across each of them,
delivering points of product identi-
fication, promotion, display and ad-
vertising media with precision and
punch. Sound jollowed the pictures
as animation effects, pop-ons and
additive techniques came into play
on the screens. Thus, both wide-
screen and three individual screens
were used inter-changeably and in
build-up fashion.

It is clearly possible to maintain
a central idea on one screen, for
example, while developing supjile-
mentary themes on the other two
surfaces. There is no problem of
view ing angle since the screen fabric
permits a clear perspective from
anywhere in the house.

Pan-Screen production costs are
fairly nominal; equipment costs may
be amortized by individual use of
anv of the separate components.
Portability is certainly a key factor
since the whole setup packs into an
automobile trunk and can be carried
in by a couple of porters.

Commercial Picture Equipment,
Inc. of Chicago is making the Pan-
Screen package available complete
(excepting production, of coursed
and the setup includes a collapsible
projector stand and synchronous
control box. Automatic control and
directional sound are optional. Q'

These .six cases contain lull equip-
ment for Pan-Screen shoie.

B L S I .NK S j .SIRE E -N \I A G .A Z I N E

"Super 120

I iastrumemt.

^»''^.

16MM SOUND^bN-FILM CAMERA

HHrimn "Super im

with itftr 3totlel ''CM-74A-' features . . .

■^C During picture exposure, your film runs through the New Auricon "Super 1200" Film-Gate with

the light-sensitive film emulsion accurately positioned on jewel-hard Sapphire surfaces, an

exclusive Berndt-Bach feature (US. Patent No. 2,506,765). This polished Sapphire Film-Gate is

guaranteed frictionless and wear-proof for in-focus and scratch-free pictures, regardless of how

much film you run through the camera !
■tc Built-in Electric Camera Heater with automatic Thermostat-Control, provides reliable cold-weather

Camera operation.
•<t Geared Footage & Frame Counter with built-in neon-glow indirect light.
■^ Two independent Finder systems (in addition to Reflex Ground-Glass Focussing through the

Camera lens); a brilliant upright-image Studio Finder, plus a "Rifle-Scope" precision-matched

Telephoto Finder.
•^ Records "rock-steady" picture and High Fidelity Optical Sound-Track on same film at same time,

with "whisper-quiet" Camera & Sound Mechanism synchronously driven by precision-machined

Nylon gears.
■^ 400 and 1200 ft. film Magazines available. Up to 33 minutes continuous filming,
•^t "Super 1200" is self-Blimped for completely quiet studio use.
■it Now priced from $4,652.15 complete for sound-on-film; $3,755.55 without sound; choice of

"C" Mount lenses and Carrying liases extra,
•fc Sold with a 30 day money-back Guarantee and One Year Service Guarantee; you must be satisfied.

Write today for your free Auricon Catalog . . .

bhown here is a cutaway view of the

"Super 1200" Optical System for Reflex

Ground-Glass Focussing through

the Camera lens. Also provided

are two other finder systems, a

telephotolens "Rifle-Scope"

Finder synchronized

with the Camera

Turret, and a brilliant

upright-image ,,,

Studio Finder. ,iJ^

/ '--A

Dove-Tail Optical

Carriage is only

moving part of

"Super 1200" Optical

System. There is no

camera-weight shift

on tripod when moving

from focus to

film-shooting

I position.

buper 1200" Camera casing, film gate and shooting
lenses are solidly precision-mounted with relation
to each other, and do not shift to focus or shoot.

a^>-^

HoWy'**^

z^u

,Vo

BERNDT-BACH, INC.

7387 Beverly Blvd., Los Angeles 36, Calif.

SOUND-ON-FILM CAMERAS SINCE 1931

1. _ . ^v q^^^^j^^B

rOITUU KWK UNIT SOUND RKOtOO

The Commercial Newsreel

Coo/y's the target in "Mi'lor Mania"

Disney Releases "Motor Mania"
to Aid 16min Safety Campaigns

♦ Reducing the tragic toll of death
and injury reaped annually on our
streets and highways is one of the
fine aims of many business and in-
dustrial film programs. Motion pic-
tures on traffic safety appear regu-
larly in plant shows across the
nation.

A new title added to the long list
of outstanding traffic safetj' films
available for business and industrial
use is Walt Disney's Motor Mania —
seven minutes of a different kind of
safely appeal. It casts a spotlight of
penetrating humor on the two basic
causes of our national safety prob-
lem— the average motorist and the
average pedestrian.

Walt Disney's ''Goofy" plays both
driver and walker in a rare brand
of caricature displaying the mirac-
ulous, appalling change that comes
over the average individual when he
gets behind the steering wheel of
that fine weapon of destruction — the
modern automobile. The story is
simple, effective and based on fac-
tual research provided by police de-
partments and other safety groups.
That Disney did the job well is
reflected in the awards Motor Mania
has received — among them are the
National Safety Council Award and
the David S. Beyer Trophy. But per-
haps a better testimonial to the film's
value is the regular use 16mm prints
of it have found.

The Oakland, California Police
Department makes Motor Mania a
required part of its Traffic Violator's
School curriculum, and prints are
in constant use by the Public Infor-
mation Sections of the Los Angeles
Police Department and the Cali-
fornia Highway Patrol.

To reach the maximum possible
audience, Disney placed one of his
largest orders for 16mm prints with
the Technicolor Motion Picture Cor-
poration and has arranged for 80
rental libraries across the country to
distribute them.

Being available for a modest ren-
tal, Motor Mania should find an im-
portant place in safety campaigns of
many firms and organizations.

NOTES ABOUT FILM PROGRAMS OF THE CURRENT PERIOD

Reid Ray Produces Film Story
About Air Material Command
♦ Production of The Eagles
Strength, overall story of the Air
Material Conniiand, was scheduled
for completion this month at Reid H.
Ray Film Industries. Inc.

The 27-minute film, narrated by
Edward R. Murrow, CBS news
analyst, shows tlie supply, mainte-
nance and logistical support of the
AMC. Written by Robert West and
directed by Reid H. Ray. it was
filmed at air fields across the nation.

The Eagles Strength will be avail-
able for non-profit showing, and will
be a part of the regular indoctrina-
tion curriculum for AMC employees.

New Railroad Association Film
Replaces Two Older Subjects

■k The Association of American
Railroads' new 19-minute color film
225,000-Mile Proving Ground has
replaced On the Track and Whistle
in the Night which were withdrawn
last month. The Princeton Film
Center, Inc. is handling distribution
on a free loan basis.

225,000 Proving Ground tells the
behind the scenes story of how
America's vast railroad network
keeps up to maximum efficiency
through continual research, inven-
tion and investment.

It describes the Central Research
Laboratory, spotlights the change-

/h^^ J^J^ , . .

DE FRENES

1909 BUTTONWOOD STREET -PHILA. 30, PA.
RIttenhouse 6-1686

35 MM -16 MM -COLOR -BLACK & WHITE

SOUND

SYSTEM

o\er from steam to diesel power, and
brings the viewer up to date on
push-button freight yards, central-
ized traffic control and other aspects
of this huge transportation system.

International Harvester Film
Demonstrates Cab-Over Trucks

♦ Cameramen from I'al Dowling
Pictures of Los Angeles traveled
over 20.000 miles from coast to
coast filming a new International
Harvester film, Making Room for
Payloads. It demonstrates the use
and service features of its new line
of cab-over-engine motor trucks.

Because of the wide variances in
state legal requirements as to size,
weight and overall highway length
of truck and trailer combinations
truckers' problems are greatly com-
plicated. This new film is designed
to show them how the cab-over mod-
els help to increase payload space
within the legal limits.

Scenes filmed at Emeryville, Cali-
fornia where the trucks are manu-
factured show the rapid maintenance
and service features of swing-back
fenders and readilv removable
grilles.

"Telegram for America" Reaches
5 Million for Western Union

♦ Five million people, said to be the
largest audience ever to see a tele-
graph film, have viewed Western
Union's Telegram for America in
the past 10 months.

So far the fihn has had more than
1.000 showings before business, so-
cial and educational groups, and
has been broadcast by 60 television
stations. Prints are in nationwide
circulation with a number on per-
manent loan to various film libraries
and boards of education.

The 22-minute documentary film
damatizes the telegraph company's
SlOO million modernization and
plant improvement program. This
program is said to have increased
the speed and efficiency and doubled
the message-carrying capacity of the
telegraph network since 1945.

Telegram for America shows the
new highly-mechanized system of
high-speed message centers through
which telegrams are flashed coast-
to-coast in seconds. Also high-
lighted is the new method by which
businessmen send and receive tele-
grams in '"picture" form on a desk-
corner facsimile machine, simply by
pushing a button.

Modern's New Film Folder

♦ A brief but complete listing of
nearh 200 tree loan sound fihns is
a\ailahle on request from Modern
Talking Picture Service, 45 Rocke-
feller Plaza. New York 20.

BUSINESS SCREEN MAG.\Z1NE

YOU CAN'T GET BETTER QUALITY
ANYWHERE THAN FROM

mc<3reari/-s/n//A /aoora/or/es. //re.

plus

and

ru-

1905 FAIRVIEW AVENUE, N.E. • WASHINGTON 2, D. C.
phone LAWRENCE 6-4634

QUALITY

SERVICE

ECONOMY

^ Have you this

price list on your
desk? We ivill
forward it
immediately
upon request . . .

NON-COMPETITIVE SERVICE TO THE PRODUCER

M M It K n -. • \ 0 L U M E 14 • 19 5 3

How to Get MOST Out of Scriptwriters

CKKATIVK SMI. I. (;()()I'KI{ATI()> AM) CONFIDENCE = GOOD FILM PLAN

l»V Oeveste Graiuliirci*

IF YOr ARF USING your scriplwriter only
as a writer, then you're not gelling llir most
out of your srriptw riter!

Now since we're going to be kicking the word
"scriptwriter" around, it might be a good idea
to nail down just what kind of bird we're talking
about.

Is he a dreamer, floating gently above such
mundane matters as production budgets, shoot-
ability, location troubles, casting problems, de-
livery dates, and so on? No. that's not the kind
of scriptwriter we're talking about.

Is he a parrot, wlio merely gives back to you
all the words and nil the ideas all vour people
have told him iiuisl go into the fjlm':* Nope, not
him either.

Is he the genius type, whose ideas come to him
as bolts from the blue, to be written in imperish-
able letters of fire a foot high? No sir!

He's the Architect of Your Film

What we're talking about is the scriptwriter
you can, and I think should consider ... an
architect you employ to work out very carefully
the blueprints and the specifications for building
your particular motion picture.

OK — so much for that. Let's assume then that
you've selected your architect. How do you get
the most out of him?

Well first, and let me say it right boldly, rather
than toe dance around it — be prepared to pay
your scriptwriter . . . enough. Only you and he
can decide how much is "enough"', because re-
search and planning problems vary so widely
from film to film. Bui — monev uell spent at the
architectural stage of building a film will save
you bigger money later on, or assure )ou a better
film — or both!

Let's go on. You can do a lot in the way of
advance deck-sweeping to make the first story
conference highly profitable all around . . . and
I'm sure you do — but you'd be amazed how few
others do.

First off, come clean with the scriptw liter!
You cho.se him because you ha\e confidence in
him, so put that confidence to work. Give him
the names and titles of each of the men who'll be
present at the story conference ... so he can
write them down and avoid the boner of mis-
naming anyone. Explain "who reports to who".
Clue him as to which voice or voices speak the
loudest, carry the most weight, so far as the

•Mr. Granduci is head of
tliH film writing organization
uhirh bears liis name and
the author of many success-
ful scripts. The helpful ideas
(cnlained in this article were
presented at the annual meet-
ing of the Industrial .\udio-
\ isual .^ssociation in Chi-
cago this spring.

him is r<inccrned. .\nd if anv of the personalities
ilasli. tip him off on that. too.

fii\'e llini Your Preeoncei\'ed Program
Prior to the first story conference, you may
have already established within your own or-
ganization the purpose of the film and the audi-
ence of the film. If so. tell him what the film is
supposed to do, and tell him what audience it's
to be designed to reach. And perhaps even more
important ,tell him why. The whv's are impor-
tant because, unless the writer thoroughlv under-
stands them, he's quite likely to go astray with-
out knowing it . . . often impressionistically
astray rather than directly — and that kind of
error is extremely hard to correct because it's apt
to involve the organic structure of the entire
script rather than a word or a scene.

Now of course let's face it. there's always the
hidden-purpose film — the sales film, for example,
that's really being made to persuade the Presi-
dent that Sales Manager Joe Blow is "on the
ball."

Unless you've tipped off your scriptwriter in
advance, either directly or adroitly, you mav
find him unconsciously stepping on Joe Blow's
toes . . . with your feet.

AU these things are especially true, of course,
if this is the writer's first time over your course.
However, if it's not — or if he has a good back-
ground of experience — he can contribute very
worthwhile ideas on film purpose and audience.
He can bring to his work for you the judgment
gained from the experience of other film spon-
sors. It's free, too. As a matter of fact, a good
dependable scriptwriter can be made almost an
extra member of your own staff . . . without
showing up on your payroll.

Another angle of "coming clean" with vour
scriptwriter to get the most out of him has to do
with "taboos". If one of your bosses can be
driven to the very verge of apoplexy bv the
mere mention of the name of a certain competi-
tor, don't trust to luck — tell your scriptwriter.
Howe\er, unless you've worked with him enough
to know him as well as your own brother, you
nmst . . . for your own protection . . . assume
that your scriptwriter hasn't fully learned the
gentle art of . . . keeping his trap shut! .So
when you tell your writer something in confid-
ence, tell him it's in confidence.

I don t mean to say that you've got to let
your hair down to your ankles. But let it down
. . . far enough.

Let the Writer Know Your Ideas
Another thing you'll want to do is to tell your
writer your own ideas, so he won't inadvertently
tip the scales against you. For instance, vour
ideas about the budget for the film. You may
feel certain that the job can be done quite effec-
tively for say twenty thousand dollars, regardless
of the fact that our friend Joe Blow thinks his
film ought to cost fortv thousand. Or mavbe vour

budget will only stand X dollars for produi lion
because you have to figure on Y dollars for dis-
tribution. Don't be coy on budget mat'crs with
the scriptwriter who's working for you, any more
than you'd hold out on the architect \ou em-
ployed to design your home.

Also, if for reasons of your own you want a
particular kind of film- say so. If you want lip-
sync handling of the subject, or if you want a
straight Voice-Over treatment tell your writer, in
advance of any sessions with your principals.

Conversely, if you ilon't have any prcc-oniep-
tions. and want to kick it around with vour
writer after he has his facts and before he starts
writing, tell him that. And. if you dont want
the writer to discuss the subject "in meeting",
don't expect him to read your mind.

At this point, take one extra precaiit'on for ibc
sake of your ulcers — tell your writer in no
uncertain terms that you are the guy he's working
for "and don't forget it! And furthermore, while
we're on the subject'', tell him, "any differences
of opinion you and I might have about planning
this film are our business, and not anxbody
else's around here!'' Tell him that in the be-
ginning and you won't have to tell him . . . after
it's too late.

All right — so here we are at the first storv
conference. Everybody's talking ... at once. .\nd
if that keeps up. all the writer gets out of it is a
lesson in human nature.

So he'll need your help in keeping the session
on the track ... in getting the basic facts be
needs. And he'll need your help in getting an
accurate appraisal of the relative importance of
the facts.

What Are Your (Competitive Factors?

It's not enough for him to know that your
product contains a super-reflux parting valve, if
all your competitors do, too. What's your product
got that competition doesn't have? Now let me
spell that out a little — using a sales film as the
example, although the idea applies with equal
force to all kinds of sponsored films.

.i^t this point your scriptwriter is simply a
sponge, and it's important that he sop up the
right information. He'll ask plenty of questions,
but he doesn't know enough about your subject
yet to ask all the right questions. He needs vour
help, because if you help him keep the session
on the beam so he gets all the relevant facts, he'll
be able to come up with a sales film plan t!iat w ill
soft pedal competitive claims he can't refute,
and not only refute otlier claims, but knock the
spots right out of them. He may even come up
with a sales point or two your own people have
overlooked because they're so close to it. Ive
seen it happen.

Facts are really important to a film writer,
believe me. But — give him facts. Differentiate
between facts and claims, in order not onlv to
keep his thinking straight, but to keep your film
straight. The good writer will treat facts and
claims differently in a film, if he knows the dif-
ference. If he doesn't the film will go soft in
spots — whether it's a personnel relations film, a
training film, a public relations film, a sales film
— or any other kind of film.

Now, there's another set of facts, too — facts
about the audience. The more you can help
your writer learn about the specific audience

I C O .N T I N L E D ON PAGE S I X T Y - <> N E I

BUSINESS SCREEN MAGAZINE

REFERENCE SHELF

Precision Labs Releases Booklet
Showing Processing Techniques

♦ A new illustrated booklet on 16
and 35nirn film processing has been
released by Prf.cisiox Film Lab-
oratories, and is available free of
charge to film users in liusiness and
industry-
According to Russell Holslag.

manager, the booklet simulates a
personally conducted tour through
the Precision plant. The "tour"
takes the reader through each de-
partment in the plant, showing what
happens to film from the moment it
is received until it is shipped out.

Text and photographs explain
how accurate exposure timing is
achieved for each frame, how proc-
essing of each film is governed by
its own printing control strip, meth-
ods and equipment used for making
color, black and white and sound
track prints. Other sections deal
with electronic printing of optical
>ound from magnetic original, and
on the exacting requirements of de-
veloping, chemical control, atmos-
pheric and temperature control and
other phases of professional film
processing.

Requests for copies should be on
company letterhead and addressed
!.■ Precision Film Laboratories. 21
West 46th Street, \ew York 36.

Kodak Leaflet Offers Negative
and Transparency Filing Ideas

♦ Pnifc^-ii.nal. industrial and
tcciiniial pholograjihers who must
keep negatives and sheet film trans-
parencies filed for ready reference
should find some helpful ideas in
the new Eastman Kodak Com-
pany booklet, '"Filing Negatives
and Transparencies."

Based on the premise that effec-
tive filing must provide secure
storage and also be arranged so
that desired films can be easily
found, the leaflet outlines tested
methods of classifying, identifying
and storing photographic negatives
and sheet film transparencies.

Typical examples of negative
files for both small and large
mercial or industrial photographi
organizations are included. Fill
retention programs and file opera
lions are described, and a fina
section ^vcs negative-filing pro-
cedures in outline form for small.
medium and large size operations.
Sources of filing materials are list-
ed on the back page.

A free copy of the 20-page,
illustrated booklet can be obtained
from the Sales Service Division,
Eastman Kodak Company, Roch-
ester 4, New York.

THE Bl Sl.NESS EXECUTIVE'S GUIDE TO AUDIO AND VISUAL PRESENTATIONS

♦ U. S. and Canadian business, large and small, pa^es of features, news, equipment data ami case

turns to the pages of BisiNESS Screen ^L\CAZINE, histories in every issue . . . more advertising of

for accurate and informative data on all modern products and service. That's why the buyers look

forms of audio and visual communication. More to BlsiNESs Screen as their preferred market place.

\ O I. f M E 11

NEW SLIDEFIIMS

New Missouri Pacific Slidefilm
Emphasizes Psychology of Safety

"k A new approach to an old and
probably immortal problem — mak-
ing railroad workers safety con-
scious— has been attempted by Mis-
•^ouri Pacific Lines in the new color
>ciund slidefilm The I'oice of Safety.
Tlie 15-minute presentation, nar-
rated by radio announcer and news
conmientator Edwin C. Hill, stresses
the psychological aspects of safety
rather than preaching "do's" and
"don'ts." Its thesis is that safety is
an inner voice, "'. . . the voice of
self-preservation that has echoed
down through the ages . . . the age-
old instinct whicii, if lieeded, will
guard us from dangers and help us
to cope with modern hazards."

Safer in Every Sense
Asserting that a railroad becomes
safe only through tlie practices of
its employees, the narration asks
''how can we on the railroad bring
to life that ever-present instinct, the
voice of safety?" The four-part
response is: ". . . By availing our-
selves of those attributes endowed
by the Creator; eyes to see . . . ears
to hear . . . mouth to speak . . . and
hands and arms, plus feet and legs
to act."

The slidefilm emphasizes that a
worker's interest in his family, his
job and his fellow men are among
the "ingredients" of a safe individ-
ual. It then lists such things as
physical fitness, a sincere desire to
work safely, detailed knowledge of
the job and observance of rules as
contributing factors to properlv
heeding "the voice."

Choral Background Featured
Digressing from the allegorical
treatment of its subject, the film
ends with a specially-written "Song
of the Voice of Safety." The nar-
rator urges the audience to join in
the singing with the "Choraliers" of
the Texas & Pacific Railway, under-
writers of a part of the cost of pro-
ducing the film.

Color drawings for the basically
psychological script, written by Mo-
Pac rules instructor F. 0. Garrett,

^ iiiiiMifriTPW"

Vocal .\udience Participation is encouraged in the Mi^-nur, I'acific
Lines' new sound slidefilm featuring these Texas & I'aiili, (.horaliers.

taking

chance?

)U 6-0853

Send for our brochure on what
scen^-to-scene color correction
means to your production.

were done by Carl A. Bretzniann,
Si. Louis artist. Collaborating on
the script were E. W. Hobbs and
J. H. Williams, safety superintend-
ents for MoPac and T & P respec-
tively. Production was super\'ised
by 1. A. Erkman of MoPac's public
relations department.

The I oice of Safety is the latest
addition to a growing list of sound
slidefilms covering many subjects
which Missouri Pacific has pro-
duced. Shortly to be released is a
30-minute production on courtesy,
and currently in work is a tenta-
tively 30-minute film on the causes
and remedies of hot-boxes.

Each division of Missouri Pacific
has projection equipment perma-
nently assigned to it. and showings
of company films are arranged by
division superintendents.

Sorro and N.S.C. Produce Another
O'Grady Industrial Safety Film

•*r Guslave G. 0"Grady. a typical
industrial supervisor, learns to con-
sider the human side of his men
in Fragile. Handle Feelings with
Care, a new National Safety
CoUiN'CiL film in production at
Sarra. Inc.

The new film is a sequel to A
Gray Day for O'Grady, supervisory
training fihn produced by Sarra
last year for the N.S.C. Two other
O'Grady films are scheduled for
production this summer, and like
the rest of the series they will be
available in both motion picture
and sound slidefilm form.

Scripted by Helen .\. Krupka
and directed by Wayne A. Lang-
ston. Fragile . . . Stars Chicago
actor Jim Dexter as O'Grady. The
series is being produced under the
supervision of Charles Alexander,
manager, and Roy Benson, assist-
ant manager, of the Industrial De-
partment of the National Safety
Council.

Euteclic Alloys Corp. Releases
Training Slidefilm on Welding

♦ Instruction in the best precision
and production welding techniques
is available in a new 19-minute
color sound slidefilm sponsored by
Eutectic \^'elding Alloys Corpora-
tion.

Called Better, Faster. Cheaper
with Welding, the film shows how
speed and economy can be achieved
in various welding operations.
Sequences are based on several
types of case histories and are sup-
ported by diagrams and cartoons.

Free loan prints are available
from the sponsor's Technical In-
formation Service Department,
172nd St. and Northern Blvd.,
Flushing 58. New Vork.

BUSINESS SCREEN MAGAZINE

Canadian Chamber of Commerce
Releases Slidefilm on Business

♦ Canada's Pathway to Plenty is a
new sound slidefilm sponsored by
the Canadian Chamber of Com-
merce depicting the story of Ca-
nadian business — how it came into
being and how it functions today.
It was produced by Vega Films of
Montreal.

Beginning literally with Adam
and the apple, the 16-minute color
slidefilm explains the primary
needs of man, and then shows how
a competitive economy meets those
needs. It explains the roles of la-
bor, management, capital and con-
sumer in making Canada prosper-
ous and great, and shows how
greater production creates more
jobs, more goods and greater all-
round prosperity.

Prints of the sound slidefihn in
either 16 or 35mni may be ob-
tained on free loan from offices of
the sponsor located in major Ca-
nadian cities.

Colonial Williamsburg Releases
TV Film on President's Visit

■k The television film report on
President Eisenhower s visit to Co-
lonial Williamsburg on the 177th
anniversary of the Virginia Reso-
lution for Independence has been
released for general free-loan
showings through the nationwide
exchanges of Modern Talking Pic-
ture Service.

As reported by Edward R. Mur-
row"s CBS television program, ''See
It Now," the 15-minute film shows
the restored colonial capital where,
in the famous House of Burgesses
chamber, the President said, "I
think no American could stand in
these halls and on this spot with-
out feeling a very great and deep
sense of the debt we owe to the
courage, the stamina and the faith
of our forefathers."

The camera shows the changing
of the flags on the colonial capitol
and the historic structures such as
the George Wythe House. Gover-
nor's Palace and an 18th century
|)rison as seen by the President on
his way along Duke of Gloucester
Street to the College of William
and Mary where he received an
honorary degree.

Rapid Grip and Batten, Ltd.
Forms Motion Picture Division

♦ Rapid Grip and Battkn Limited,
Toronto, Ontario, has announced
the formation of a Motion Picture
Division for the production of tele-
vision and commercial motion pic-
tures and to provide film labora-
tory service.

Housed in a new branch i>lant.

the studio will be equipped for
both 16 and 35nnn with sound, in
color or black and white. Northern
Electric and Stancil-Hofiman equip-
ment will be used for recording.

Princeton Film Center Leases
Rockett West Coast Sound Stage

♦ The Princeton Film Center.
I.NC. has signed a long-term lease
for a Hollywood sound stage owned
by Frederick K. Rockett, west
coast producer, according to a re-
cent announcement by Gordon
Kno.x, Film Center president.

Knox said the expansion was
made because of increased film pro-
duction for television. "Certain
television productions," he said,
"notably documentaries, can be
made with maximum production
costs going into screen values on
the East Coast, others can best be
made in Hollywood. We have
made this move to enable ourselves
to produce subjects wherever op-
erating costs are most favorable to
the particular film"

Occupation of the studio will be-
gin in September, after the Fihii
Center has installed its own West-
ern Electric sound recording sys-
tem. Additional production equip-
ment will also be provided by the
Princeton, New^ Jersey producer-
distributor organization.

Synchronous Footage Counter
Is Introduced by Florman & Babb

♦ A new all purpose film footage
counter is being introduced by
Florman & Babb. New York City.
The "F&B Film Footage Counter"
was developed by Lawrence L.
Mezey, electronics and sound engi-
neer.

The dual model is a re-settable
synchronous counter in 16 and 35-
nim. Either one or both can be
selected by a switch, and monitor
lights indicate the counter in op-
eration. Through another selector
the unit can be switched to either
"sync," giving free way and inter-
locking with the synchronous pow-
er supplied by a projector, dubber,
etc., or "line." giving control by a
small on-off switch.

A standard size receptacle on the
unit will furnish a 110 volt, 60
cycle sync line for a minute and
seconds counter, cueing signal, or
other accessories. The motors are
nylon geared and equipped with
special lubricants, and the unit
starts and stops within one cycle.

Florman & Babb is also intro-
ducing small single 16 and 35mm
footage counters with simplified
construction, as well as a time
counter unit which reads up to 99
minutes and 59 seconds.

Twin Uei'ry J.l\ 16mm Prnji'elors Inlerloched for 3-D

The New Approaches

in Film Making...

3D °" WIDE SCREEN

• An old firm with a modern touch offers
third-dimensional or wide screen film
production service with stereophonic
sound . . .

• Sound plays on same projectors which
screen the picture . . .

• Our mechanical 3-D hook-up assures
positive synchronization and makes
screening a simple matter of setting up
two projectors . . .

• Prints from our 3-D Sound Motion
Pictures may be used in standard
16 mm. projectors . . .

urite, ti'ire or phone . . .

m rnvm m associates, m.

MOTION PICTURE PRODUCERS FOR INDUSTRY • BUSINESS • TELEVISION

Studio, 211 W. Cumberland Avenue

Phones: KNOXVIILE 3-8098—4-1301 KNOXVILLE IS, TENNESSEE

NUMBER 5 • VOLUME II

Visualizing Your Product Displays

Thermador Uses 3-D Slides
in Point-of-Purchase Display

♦ Thermador Electrical Mam-
FACTLRLNO COMPANY have intro-
duced a new View-Master Display
which shows full color scenes of
modern kitchen installations at the
point-of-purchase. The electronic
unit allows prospective customers to
change the view with a flick of the
finger.

The originators of the "Bilt-In '
range introduced the new display at
the Los Angeles Home Show, and
estimated that 80/f of the people
visiting their exhibit took time for
a three-dimensional view of trends
in kitchen design.

The presentation is being offered
to the Thermador dealer organiza-
tion complete with 21 View-Master
pictures.

Sidney Brawer, president of Tri-
Ads Company, producers of View-
Master pictures and displays, says
"3-D seems to put a certain qualit\
of 'Merchandising Magic' into an\
sales presentation, which makes it
popular with distributors, dealers
and their sales organizations.

Cousino Perfects Magnetic Tape
and Message Repeating Magazine

♦ An automatic message repeating
magnetic tape magazine and a "Fric-
tion Free" tape recently announced
by Cousino. Inc. could open up
many new uses for recorded tape in
business and industry.

The ingenious device, known as
the .»\ud)o Vender, loaded with
Cousino Friction Free tape, will run
a loop up to 15 minutes long at 3'''4
inches per second. Operation is
continuous and trouble free for
weeks on end according to the manu-
facturer who said the device has
been thoroughly field tested and
evaluated by research testing labora-
tories.

The Audio Vendor is called
"adaptable" to about 80% of exist-

New Point-of-Sale Device:
Plus .Automatic Sound to A

ing tape recorders, converting them
into message repeaters "in a matter
of seconds."

These characteristics could put
tape recorders to work in industry
at such jobs as recording frequency
controls on automatic machines, re-
peating safety warnings in factor)
danger zones, and recording break-
down tests.

Message repeaters could also serve
as talking bulletin boards, and auto-
matic controls for synchronizing
voice and animation in displays and
other jobs in business, advertising
and sales promotion. Further in-
formation is available from Cusino.
Inc.. 2325 Madison Ave.. Toledo 2.
Ohio.

Bring Stereo and Color
id of Modern Merchandiser

Automatic Cord-Changer Offered
By Wilson Projector Company

♦ The Wilson Projector Company
has announced the development of
an automatic card and transparency
changer. The new changer handles
from two to twenty-four 11 by 1-1-
inch cards or photographs, and up
to 12 transparencies.

It changes cards at the rate of
about four per minute, and cards
can be removed or added at will
from the rear. It operates on stand-
ard alternating current.

Information on the new product
is available from the Wilson Pro-
jector Company, 10512 Western
Avenue, Cleveland 11, Ohio.

U il.s,m\ Aul„m„iic CanlChangcr

DeVry Corporation Introduces
New Magnetic Sound Converter

♦ A "magnetic sound language con-
verter" recently introduced by the
DeVrv Corporation, may prove oi
value to firms using their films tu
back up and promote an expon
trade.

Although it can be employed
many ways, the principal purpose
of the ne\\ product, according to the
manufacturer, is to magnetically re-
record foreign languages onto films

that already contain optical tracks
in another language.

One of the important character-
istics, the company announcement
said, is that four mixing channels
and two sound heads allow the new
sound track to contain all of the
background soiuid effects heard on
the original optical track. The self-
ccntained and portable converter is
also said to make possible rapid
switching in order to correct or in-
sert dialogue on any portion of the
magnetic strip. Forward and reverse
operation can be achieved by re-
mote control.

Radiant Offers Pocket Catalog
on Selecting Projection Screens

* Hints on s<'Ierting projection

BUSINESS SCREEN MAGAZINE

screens — the best fabrics, the right
size — are included in a new pocket
catalog published by the Radiant
Manufacturing Corporation.

The 16-page illustrated booklet
may be obtained by writing Milt
Sherman at Radiant. 2627 W.
Roosevelt Rd., Chicago 8.

Ampro Introduces Hi-Fidelity
All-Electronic Tape Recorders

♦ The first all-elertronic. fully auto-
matic high-fidelit\ music and voice
tape recorders were introduced last
month according to an announce-
ment by the Am PRO Corporation,
Chicago.

The manufacturer of 16mm sound
motion picture projectors and tape
recorders also introduced a match-
ing console speaker cabinet for ex-
tended range reproduction.

Two models, designed to meet
acceptance with business and as

Model

liomc instruments, feature a new
electro-magnetic "piano key" con-
trol system. All controls on the
■"Celebrity" and the "Hi-Fi" are
operated by solenoids said to elim-
inate breakdowns and wear found
in ordinary mechanical linkage sys-
tems, and provide fast, simplified
recording and playback.

The manufacturer said the new
models represent a major move
toward fulfilling its prediction that
"by 1960 tape recorders may be as
common in the home as radios and
phonographs are today."

The Celebrity, model 75. with a
tape speed of 3-' i inches per second,
has a frequency response of from
30 to 8.500 cps. Playing time with
dual-track operation is two hours.

Model 756, the Hi-Fi. has a tape
speed of "'■; inches per second, said
to permit maximum fidelity of the
full range of audio reproduction.

Frequency response is from 30 to
1. '5.000 cps. Playing time on a seven-
inch reel is up to one hour with
<lual-track operation.

In the past some tape recorders
have been marketed with partial
electronic or push-button operation,
but according to the manufacturer
these are the first to offer an entire
combination of both principles. The
five "piano keys" are: Record, fast
forward, rewind, play and stop.

Anipro's new matching console
speaker cabinet is designed as an
accessory to either model. Housing
a 12-inch Alnico 5 speaker, it is said
to be scientifically constructed to
provide extended response of both
low and high frequencies without
'"boom" and "muddiness."

In addition to all electro-magnetic
controls, the Hi-Fi and Celebrity re-
corders feature a Recording Level
Indicator. Automatic Selection Lo-
cator. .Matched Dual-Action Tone
Control, and .\utomatic Power Re-
lease Circuit.

• • •

Florman & Babb Named Official
Distributors of Baltar lenses

♦ Fi.orman & Babb. New York mo-
tion picture equipment dealers, have
been appointed official distributors
of Kaltar lenses by Bausch & LOMB
OiTii VI, Company.

Baltar lenses, standard equipment
on Mitchell and many other profes-
sional 16 and 35nim cameras, will
be mounted for any camera by Flor-
man & Babb, 70 West 45th Street.
New York.

GRKAT .MOTION PICTURES ARE PROCESSED ^\'drafAe

SPKflAr 1

4M»Tlt .\l.

KFFKrTMi 1

mid TITI.K«>i l»v 1

RAY MERCER

& COMPANY 1

4241 Normol A«. .

HolUwood 2f. ColH. 1

5.™d for Fr.. Oi>

-"— '• 1

Want to break that

FILM LAB
BOTTLENECK

in Your Movie Department?

PATHE'S NEW BOOKLET MAY HAVE YOUR ANSWER!

It shows you, step by step, how Piithc's newly enlarged
facilities have justly earned for Pnthe Labs its reputation
for highest quality and finest serv-
ice in the industry.

Phone today for your copy:

In Hollywood: Hollywood 9-3961

6823 Santa Monica Blvd

In New York: TRofalgot 6-1120 ,y ^j

105 Eall 106th Street ° fO C»

Both Nrrw York and Hollywood Have Cm,pl,u .!:»&//</ LjlH,rjl>/.> f auliti.
3 C M .M • I 6 U M • COLOR ' B L A C K A S D W II I T E
^^^/Laboratoricf, Inc. is a subiidiarr of Chesapeake Industrie*, Inc.

MORE PRACTICAL KNoWlKlW (i\ NKWF.ST Al DIO-VISUAL
TECHNiniES AM) TOOLS APPEARS 8 TIMES ANNLALLY
IN THE BIGGEK. BETfER PAGES OF Bl SINESS SCREEN

TWO at Cleveland...

guaranteed
acceptability

Of the two films from our typewriters
entered in the Cleveland Film Festival,
one was among the seven finalists in its class,
and the other won tlie top award in its class.

We can't guarantee to write a film for you

that will win at Cleveland, but you can bet your boots

it will win with the audience you want to reach.

Make us prove it . . . on your next film.

Till. (:ompif.tf.'kii.m planning .service
9.10 F Stklet. Northwest • Washington 4. D.C • EXecitive .WMl

V O L U .M E 11

Entrance to Corning Glass Center

Story of Corning Glass
Related in Xew Color Film
Sponsor: Corning Glass Works
Title: The Story oj Man's Acliieve-

ment tiith One Material — Glass.

25 min. color, produced In Paul

Hance Productions.
"k When President Truman thought
of something to present as a wed-
ding gift to Queen (then Princess)
Elizabeth a few years ago — some-
thing original, beautiful and truly
American — bis choice was an ex-
quisite piece of Steuben glass. And.
as was generally agreed by press
comment, nothing more appropriate
could have been selected.

Fine glass is an American tradi-
tion, and at Corning, in up-state
New York, the glassmaker's art and
industry has been a cherished tradi-
tion and important livelihood for the
town for 102 years.

Corning, which makes everything
from the Mt. Palomar telescope to
common "ordinary" glassware and
to fancy Steuben ( pronounced Stu-
BEN to many people's amazement)
pieces that are sold on Fifth Avenue
at very fancy prices, has erected a
Glass Center which is a combined
industrial exhibit, museum and cul-
tural center that draws almost a half-
million visitors a year to the beauti-
ful Finger Lakes town.

The company s new film is a run-
around the Glass Center. It shows
the museum of old Venetian glass
and other ancient works of glass
artisans and comes finally to Steu-
ben artisans (each a true artist)

Famous Merry-Go-Round Bowl presented
to Queen Elizabeth by President Truman

What's Newjn Business Pictures

CASE HISTORIES OF NEW CORNING, TRUCKSTELL FILMS

uh,. fashi..n belo,,' us the beautiful
|iieces that have made Steuben
» orld-renowned. The anonymous
artists are a team — beginning with
the "gatherer" and ending with the
"gaffer" — and they produce works
the greatest Venetians would not
have disclaimed.

This handsome film was produced
by Paul Hance Productions (who
seem to be making a specialty of
competently picturing New York's
up-state industries — Jackson & Per-
kins in Newark, Channel Master in
Ellenville and Corning, among oth-
ers). Coming's film will be distrib-
uted by Association Films. y"

\larketr. for Rig Trucks
Shown in Truckstell Picture
S]ionsor: Truckstell Manufactur-
ing Company
Title: Truckstell . . . jor the Bip-
get Haul. 30 min, b/w, pro-
duced by Reynolds & Howe
( Cleveland ) , under the supervi-
sion of Fuller & Smith & Ross.
* This new sales film was de-
veloped as an educational and sales
medium for liuck dealers and
their salesmen, and will be pre-
sented by Truckstell's distributors
throughout the country.

The film points out the market

PROMOTION!

Only through the development of ability in
your employees will they become more valu-
able to you. Much depends upon your su-
pervisors.

How well do they delegate authority?

How well do they prepare employees for
promotion ?

The answers to these questions spell out
how well your supervisors are developing
people in your organization.

Shoiv your supervisors how to do this job
with :

"PROMOTIONS, TRANSFERS AND
TRAINING FOR RESPONSIBIIITY"

one of the soiuid stripfilms in the outstand-
ing eight-part visual course SUPERVISOR

TRAINING ON HUMAN RELATIONS.

You may obtain a previeiv without obligation.
ADDRESS REQUESTS TO:

6108 SANTA MONICA BLVD.

HOLLYWOOD 38, CALIFORNIA

for six-wheeler t.dcks and explains
the reasons behind its rapid growth.
It shows the tyjies of six-wheelers
and their advantages, and depicts
the sales and engineering features
rif the Truckstell Dual-Axle Drive.

DuMont Reports Post-Premiere
Success of "Selling the Sizzle"

♦ Ever wondered what happens
after film premiere hoopla is over?

Well, last .Wnember 1!!. Allen B.
DuMont Laboratories. Inc.. Receiver
Division, premiered its full color
sales training and product informa-
tion film. Selling the Sizzle ( BUSI-
NESS Screen. Vol. 1.?. No. Hi before
an enthusiastic audience at the New
York Sales Executives Club lunch-
Since the .30-minute film (de-
signed to lift the general level of re-
tail selling I was made available to
the public ( in January of this year)
the response has substantiated claims
that Selling the Sizzle was one of
the most effective sales training and
product information films ever made
for this concern.

The first 20 minutes of the film
are devoted to explaining and show-
ing the application of Elmer Wheel-
er's five super-sales points. The
final portion applies the points to
the selling of a specific product.

According to DuMont's receiver
division general sales manager, Dan
D. Halpin. the film has already been
seen by more than 50.000 persons
at over 1.000 showings. Another
1,000 requests are still on the books,
from business organizations, cham-
bers of commerce, sales, advertising
clubs and similar groups covering
every branch of .American business.

Its showings have taken on an in-
ternational flavor, too. Selling the
Sizzle was a feature of a recent
meeting of the Sales Executives Club
of Copenhagen. Denmark and has
been shown widely through Canada
by Canadian .\\iation Electronics.
Ltd.. DuMont's licensee in the Do-
minion. When the Bluefield Supply
Company, distributors from Blue-
field. West Virginia, went on a sales
convention cruise to Bermuda re-
cently. Selling the Sizzle was an im-
portant part of the sales meetings
held on board.

Mr. Halpin reports that the film
has been of great value to DuMont
in new television areas. Aside from
helping to establish high level re-
tailing principles, he says, the final
leii minute portion of the film pro-
vides excellent product and institu-
tional information on DuMont for
dealers and distributor.*.

The film is part of DuMont's na-
tional product information program
fur dealer, distributor personnel. U'

BUSINESS SCREEN MAGAZINE

How to Get the Most
Out of Scriptwriters:

I t: O N T I M F, 0 FROM P A r, K 54 )

for the film, the more accurately he
can aim the film at that audience —
and the more specialized the audi-
ence, the more true this is. One
sales film we had to plan was to be
aimed at the buyers of just one class
of goods in just one kind of busi-
ness ... a target for a motion pic-
ture rifle instead of shotgun. We
really struggled with it — simply be-
cause we couldn't find the lowest
common denominator of our audi-
ence. Finally, one of the sponsor's
men remarked casually one day that
90% of our audience had risen to
their buyers' positions from one
kind of job. That did it! — because
we were able to tie the whole bundle
directly to the personal experience
of each member of the audience,
into a sales filni that's pulling as
hard today as it did when it was first
released four years ago.

Give Him Real Confidence

Your writer is your man, you
know. You're inflicting him on
your boss. So — the boss ought to
get from you a good opinion of
the writer before he meets him . . .
a good opinion of his ability, that
is. He ought to get confidence in
him ... in his ability to come up
eventually with the plan fur a really
effective film.

Build up the writer, and \uu liuild
up your film — for if your writer
senses lack of confidence right at
the outset, he'll spend too much
time trying to sell himself to your
boss and not enough time getting
information. And the film will
suffer.

And furthermore, it's a way . . .
that usually uorks ... of keeping
the boss from planning your film
for you.

If you let your writer plan
your film, you'll get more origi-
nality and more sparkle.

And you 11 also get far more film
effectiveness, for the simple reason
that your writer can look at your
subject from the outside in . . .
just the way your audience is going
to look at it.

After the first story conference
is over, the digging begins.

Direct Facts Are Essential
In practically every case it's a
good idea to let your writer get
his research information right from
the horse's mouth. I doubt very
much that even you men recognize
how hard it is for a writer to trans-
late warmed-over second-hand infor-
mation into a hard-hitting film with

a liright new sparkle. So. help him
see with his own eyes — let him
liear with his own ears. Let him
get his policy information from the
man who makes the policy. Let
him get his facts from the man
who knows the facts — whether he
has to get them from a punch-press
operator out in the factory or from
your company president himself!
It may take some doing, but it'll be
\s iirth it to you in the long run.

And if your President or some
other VIP is going to appear in the
film, whether in lip sync or not —
let the writer talk to him ... or
at least listen to him talk. Insist
on it! — for, at first hand, the writer
will be able to catch mannerisms of
both action and speech that will
make it possible for the boss to be
himself before the camera, and
therefore look like a million dol-
lars on the screen. And for thai,
the boss'll love you !

Get the Treatment Right

The treatment, or story-line, or
whatever you happen to call it, is
really the most important single
stage or script development, and it
ought to be detailed enough so the
writer can be certain he can turn
an acceptable treatment into an ac-
ceptable script, and detailed enough
so you can be sure you're not buy-
ing a pig in a poke. Such a treat-
ment can't be done overnight ... or
even over a weekend. It takes lime!

After it's completed, and before
it's presented to the brass, thorough-
going discussion of the treatment,
between you and the writer, seems
to me to be a must. Let's assume
you like the treatment. iS'ow's the
time to get the writer's reason for
doing certain things certain ways.
Now's the time to get the thing in
your mind so thoroughly you can
see the film on the screen. Now's
the time to get the writer to make
any changes you want made, be-
cause — from now on — it's your
job to help your writer explain
the treatment, if explanation is
necessary — and to defend it, if de-
fense is necessary. For that, your
writer will love you . . . and that
has advantages, too.

Storyboards Can Help

At tliis stage, especially if ani-
mation is involved, it'll help your
writer to make the treatment clear
to your associates if rough story-
board sketches are included. (And
incidentally, if you're planning on a
storyboard with the script, you can
get more out of both the writer and
the storyboard artist if you arrange
for them to work togetlter . . . right
from the planning stage on.)

OK — now we're all together at

(CONTINUED ON THE NE.Vf PAGE)

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V O L t .M E 1 4

How to Get the Most
Out of Scriptwriters:

(CONTINUED KROM PRECEDING PACE)

the treatment-approval session —
vou, the writer, and your brass.

Ohoh — who's that over there?
That, gentlemen, is a man who is
too important or was too busy to
be at the first story conference.
He's just bristling with brand new
ideas for the film, and he's a man
who's got to approve this treatment,
too.

Hold That Approval Lino
Obviously, of course, you're
bound to get stuck with situations
like that from time to time — so all
I can say is that changing "approv-
ing-authorities" in mid-script — or
dragging in new ones at the last
minute — is one way not to get the
most out of your scriptwriter.

Now since this is a normal ap-
proval session, with no ringers rung
in, there are objections and sug-
gestions. Make certain that your
>vriter really understands them . . .
and the reasons for them — for if
he gets them straight, chances are
he can come up in jig time with a
fully satisfactory revised treatment,
if one is needed. And. also, be
sure the treatment is so thoroughly
understood by your own people that
their approval will stick!

A Good Job Takes Timt'
Once a well-detailed treatment
gets solid approval, the job of turn-
ing it into a shooting script is
mostly a case of time — time to
think, time to check and double
check, time to polish, and time to
. . . second guess. You'll get a far
better shooting script out of your
writer, if you give him that time.

But in any event, let him know
in advance every deadline you want
him to meet! Don't wait till to-
morrow to let him know you've got
to have it . . . yesterday!

All of you certainly recognize
the need for a careful, thorough-
going check of the script by you
and your people before it's OK'd
for production . . . the same kind
of thorough checking your company
gives all its blueprints. You know
it can save the extra production
cost of changes — and it may even
save lousing up your film.

The Writer Has a Stake

But do you recognize that the
writer, too, has a .stake in that kind
or thorough checking? — partly be-
cause he has a professional interest
in a succesful film, and partly be-
cause it determines how much more
work he has to do on the job. Most
writers. I believe, will be glad to

help with minor revisions after ap-
proval and during production. But,
if you make a practice of asking
your writer to make major revisions
in the script after approval — revi-
sions occasioned by changes in
company policy, or in a product, or
in somebody's thinking, for example
vou'll inevitably find your ^vriter
trying to protect himself in some
way . . . usually, of course, in his
price.

So, let him know your policy . . .
in advance.

In fact, there are a lot of ways
vou can get more out of your
scriptwriter by letting him know
you understand some of his prob-
lems. You can, for example, get
his loyalty — and that's something
you eventually can bank, because
it'll show up in your films.

Some film buyers, and producers
as well, feel that a scriptwriter
should no longer be seen or heard

after the shooting script is finally
approved.

You wouldn't expect me to agree
with that and I don't . . . but this
is not the time or place to debate it.

Let nie hasten to add, though,
that 1 recoginze it depends a lot on
the writer — and also on the sponsor
and the producer.

However, if you are one of those
who wants the writer around dur-
ing production, it ought to be
understood . . . and arranged for
in advance. And here are some of
the things a writer can do to help
you get the most out of him during
production.

Discussion Clears the Air

After the producer and his staff
have studied the script, you and
your writer can sit down with them
for a discussion session that will
bring to light and ehminate points
and areas of misunderstanding or

SUMMERTIME IS THE RIGHT TIME

for PEERLESS TO PUT YOUR PRINTS

IN CONDITION FOR FALL USE

Every summer, film libraries all over the country en-
trust their prints to us for PEERLESS-SERVICING
which includes:

n Inspection □ Scratch Removal G Replacements

□ Repairs □ Cleaning D Rehumldificafion

□ "Peerless Treatment" to resist future damage

Cleaned up and rejuvenated — back the prints go to
you, ready for hard use again in the fall. The next
move is yours.

3eerless

FILM PROCESSING CORPORATION

16S WEST 46lh STREET, NEV^ YORK 36, NEW YORK
959 SEWARD STREEr, HOUYWOOD 38, CAIIF.

write, please mention
I number of prints you

size of your library and
outd spare at one time.

misinterpretation. At this time, too,
the producer's staff will make some
worthwhile suggestions. On the other
hand, some of their suggestions may
be contrary to the spirit of a se-
quence, or even contrary to the
spirit of the whole film. Your writ-
er's intimate knowledge of the
script, backed by your knowledge
of company thinking and policy,
can serve you well to make script
and production ideas jibe and jell.

The same thing is potentially true
in the case of checking the dailies,
or a rough cut. Almost inevitably,
you and the producer will be mainly
concerned with a lot of things — de-
tails— composition, sharpness, col-
or, lighting, etc., etc. At the same
time, your writer will be taking
technical excellence for granted —
and he'll be concerned ahnost ex-
clusively with the potentialities of
the footage for forceful, effective in-
terpretation of the script. And as
a result, he'll be able to make sug-
gestions, or point things out, that
may save time, or money, or both.

No one has ever written a script
that couldn't be improved by good
production. And quite often the
writer can spot places where a few
word changes, a little sharper cue-
ing or a tightening of a phrase will
add still more lustre to a good pro-
duction job.

Those Unforeseen Problems

Then there are the exigencies of
production — the million and one
things that can come up on the
firing line that no one could have
foreseen. Sometimes, when they
look at the moment like major
catastrophies — they are. But, other
times, such situations can be saved
by tiord changes — and it's at times
like these you feel you're really
getting the most out of your script-
writer.

As your production gets closer
and closer to its conclusion every-
one connected with it gets closer
and closer to it. Inevitably, ob-
jeclivitv begins to get lost in the
shuffle. Each individual involved
in the job gets to looking at
it through his own special eyes.
P^ven you do. And because of that,
this is a time when you can squeeze
still another drop of usefulness out
of your scriptwriter . . . because by
this time he has been out of close
touch with the job for some weeks.
He's had a chance to renew and
refresh his objectivity. So take ad-
vantage of it.

Makiuf; It Si>,in,l Kif;ht

I'll be willing to bet that he'll
catch such things as pacing flaws
that make the narration sound
breathless, that don't give the audi-
ence a chance to absorb one idea

BUSINESS SCREEN M.\G.4ZINE

before the film races on to another.
If he does, and something can be
done about it, you've gotten some-
thing extra out of your scriptwriter.

He'll see spots that turned out to
be pictorially weak, and he'll be
able to strengthen their impact by
strengthening the words. He'll see
spots that turned out to be pic-
toriallv very strong, and he'll be
able to change or even eliminate
words to take even greater ad-
vantage of the screen. And, at
pre-recording sessions, he'll make
suggestions that lead to an even
more effective reading.

But, in any event, he'll be looking
and listening with your interest in
mind, trying to give you his best
because you've proved to him that
you want the best from him.

You proved that right from the
start.

You put your confidence in him.

You came clean with him.

You let him know precisely what
you expected of him.

Y'ou saw to it that he got the
facts, and got them straight.

You let him do the work you
hired him to do, and you didn't ask
for miracles.

You gave him the lime to do it
properly.

You gave him the understanding
and loyalty you expected from him.

You made full use, not only of
his thorough acquaintance with the
subject of your film, but of his
knowledge of films in general, and
his desire to make his best judg-
ment serve you best.

And finally, when it's all over . . .
and everybody's bubbling with en-
thusiasm for the film, you take
the time to give him a big fat pat
on the back — mainly because that's
the nice kind of guy you are, but
partly because you know that one
way you can get the most out of
your company's film dollar is to
get the most out of your script-
writer. S°
0

Venard Organization Releases
First in Film Short Series

♦ The Venard Organization. Pe-
oria, Illinois, has announced the
release of the first in a series of film
shorts entitled Education Plus. Pro-
duced in cooperation with the Pe-
oria Public Schools, it describes the
importance of a field trip as an
audio-visual aid.

In production at Venard is a se-
ries of 13 television shorts under the
general title of Clialka-Doodles.
Each will be a chalk-talk story for
children from 4 to 14 years old de-
signed to fit a 15-minute segment.

New Film Takes Lasfex Story
to Canadian Retail Salespeople

♦ Illustrating one way a basic in-
dustry can promote the sale of its
product with the 16mm film. Cana-
dian Lastex Limited has released
The Lastex Story to help retail clerks
sell more of the socks, bathing suits
and girdles that contain the spon-
sor's product. It was written and
produced by Crawley Films Limited.

The 11-minute color film gives
salespeople the background informa-
tion they need by showing how the
product goes from trees in Sumatra
to garments in Quebec.

Briefly the film describes how
latex, the juice from which Lastex
is made, is obtained from rubber
trees in Malaya and Sumatra, i-
partly processed in those countrie^-
and how, in Canada, the manufac-
turing is completed into pliable
Lastex yarns that go into the prod-
ucts the sales clerk sells.

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READ BY OVER 3.000 KEY BUYERS 1\ U. S. INDUSTRY-
BUSINESS SCREEN REACHES THE HEART OF THE FIELD

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FIRST
AWARD

1 ^ wins 'her

At the Boston Film Festival the first
award in the strongly contested Public
Relations Division went to "Scotty
Wins Her Wings." This is the third
prize-winning film we have produced

PRODtlCED.BY

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HOUTwooo r<^Jff) CAiirmiNin

N I M B E R .i • VOLUME 14

kml„!.s ■•■/ -.«/>, ><■■ u,i Ihe Joh
Kodak Announces Silent Projector
For Analytical Study of Films
♦ The KonAscdi'E Analyst Pro-
jector, a new 16mm silent projec-
tor specifically designed for use by
those who wish to closely study
16mm motion pictures, has been
announced by the Eastman Kodak
Company.

Especially valuable for industrial
and engineering analysis, the pro-
jector is the result of several years
of engineering effort aimed at pro-
ducing a machine which will spe-
cifically meet the requirements of
reversing the direction of films fre-
quently during projection for de-
tailed study of the action.

The projector design features a
constant-spe^d motor for blower
only which provides optimum cool-
ing at the projection lamp regardless
of the projection speed or direction.

Other new features which have
been built into this projector in-
clude a newly developed reflecting
coating on the condenser lens and a
heat-absorbing glass which makes a
safety shutter unnecessary. These
design improvements eliminate
blanking out of the picture when tlie
film is reversed and thus permit an
analysis of motion which can not be
obtained in any other way.

For easy operation a remote re-
versing switch is provided with the
projector. Thus the operator can
control the machine without having
to sit directly beside it at all times.
Another feature of this new projec-
tor is a Daylight Projection Viewer
which is carried in the projector
case. This viewer includes a special
iront surface mirror which picks up
the projected image and reflects it
back, alongside the projector, onto
a rear view screen located in front
of the operator. When this is used.
the projector and viewer can be set
on any convenient table, and the
operator can study the picture in
close detail as well as have immedi-
ate control of the projector.

The Kodascope Analyst Projector
has 400-feet film capacity, and oper-
ates on 10.5-125 volt, 60-cycle AC
power lines. Its over all dimensions
are 121/2 x HU x 10% inches. It
will be priced at S295.

Aew Equipment for Better
Newr TDC Diaphragm Attachment
Controls Slide Projection Light

♦ A iliaphrafjm device for con-
I rolling light intensity durinp slide
projection, recently introduced by
the Three Dimension Company.
should offer a way of increasing
the quality of slide programs under
less-than-ideal conditions some-
tinies faced by business and indus-
try.

Called the Lumitrol, the at-
tachment fits over the front of the
projector lens, and is adaptable to
any lens barrel with an outer dia-
meter of from l^ to 2% inches —
this means practically all slide and
slidefilm projectors. A fade con-
trol knob will decrease the effective

Projection & Kilni llatnlliii^

aperture from full opening to any
desired setting. It is graduated in
relative I'" ' stops from F/28 through
F 22 to full closure.

One of the primary functions of
the Lumitrol is the reduction of
illumination for slides which lose
detail under full projector light
because of over-exposure in taking
or other reasons. Another use.
especially important when project-
ing at an angle to the screen, is
controlling depth of focus and
sharpness. Special effects such as
fade-in and fade-outs between slide
changes are also possible.

The Lumitrol lists at SIO.OO from
the Three Dimension Company,
3512 N. Kostner Avenue, Chicago
41. Illinois.

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is a result of highly creative
planning, exceptional production
techniques, and a full distribution
program assuring the maximum
effectiveness of every
Dynamic-produced film . . .

I p CREATIVE THINKING

~ ON FILM

B CHAMPION H
SPARK PLUG H
COMPANY W

incorporatei

112 West 89th Street, Nev
TR 3-6221

T/„- Rr.nlr.l lllu^lrau.x Prnjecor

Electro Engineering Anounces
Redesigned lllustravox Line

* A compleIeK redesigned IllUS-
tkavox sound slidefilm projector, to
be ready for shipment this fall, has
been announced by Electro Engi-

NKERING AND MANUFACTURING COM-
PANY, exclusive licensee of the Mag-
navox Company.

The result of over a vear's devel-
opment and testing, the new line
boasts many improvements while re-
taining the features which have
made the Detroit firm modestly call
lllustravox "the workhorse of indus-
try." Electro Engineering has manu-
factured the projectors since the
end of World War II. and took over
the selling three years ago.

Glancing over the product from
the outside in. the case is the pleas-
ingly modern creation of auto and
pleasure boat designer Don Mort-
rude. The body is covered in vynl
leatherette, the cover is of flexible,
unbreakable plastic.

A new projector inside, designed
and being built expressly for lllus-
travox by S. V. E.. features push-in
threading, coated lens, quiet film
arivance. and greatly increased light.

The sound system provides for
78 and .'53' :; rpm records, and the
use of an auxiliary loudspeaker if
desired. The full-size tone ann con-
tains a permanent needle. What is
called "the traditional fine tone qual-
itv of lllustravox" by the manufac-
turer is maintained with push-pull
output tubes in the amplifier, and a
well-baffled five-by-seven permanent
magnet speaker.

These features are found in all
three models designed to meet the
needs of various users.

For use with 30-50 cycle auto-
matic recordings. Model 300 A pro-
\ ides a new method for advancing
the film and a 300-watt blower-
cooled lamp. Model 300 RE features
the same lamp and a hand-held pear
push button film advance for use
with beU-type recordings. Also for
bell-type recordings is Model 150 M
cm which the film is advanced manu-
ally with a pull cord.

Hollywood Film Co. Announces
Two New Aids to Film Handling

♦ A niulli-|iurposc re« ind and heavy

BUSINESS SCREEN MAGAZINE

Combination I6-35n

angle iron racks now available from
the Hollywood Film Company.
should prove effective aids to effici-
ent handling of ever-growing stocks
of motion pictures.

The rewind, which handles either
16 or 35mm reels, comes with oilite
or ball bearings and has interchang-
able shafts that can be switched
easily by the operator. The bottom
is milled at an angle so that shim-
ming is not required to hold reel in
place.

Capacity of the rewind, without
any build up, is a 3.000 foot 35mm
reel. Four to one or two and one-
half to one gear ratios are available.
The model pictured on this page
sells for S20.00 with one-reel shaft.

The racks for 16 or 35mm cans
or reels have adjustable tiers. The
four-tier model pictured on this
page is 53 by 40 by T-'^ inches and
sells for S40.75. The rods are drilled
and tapped and the finish is baked
enamel. Special racks will be made
to order.

Illustrated brochures on both
products are available from the
Hollywood Film Company. 946 N.
Seward St.. Hollywood 3!!.

Adjustable Tier Film Rack

COLORSLIDE AND FILMSTRIP
DUPLICATING

FRANK A. HOLMES

7619 Sunset Boulevard
Los Angeles 46, Californi:

Portable 16inm Arc Projector
Is Announced by RCA Victor

♦ A new portable 16nim motion
picture projector equipped with arc
lighting was announced recently by
the RCA Victor Division. Radio
Corporation of America.

.Said to provide from two to four
times the power of similar equip-
ment using standard 1000-watt in-
candescent lamps, the new projector
should find wide u.se in business and
industrv » here long throws are re-
quired.

Comprising five portable units,
the equipment can be easily assem-
bled for operation.

The arc lamp operates at either
10 or 30 amperes. Light output at
the lower current is approximately
750 lumens and the burning time of
one carbon trim is two hours and
fifteen minutes. Under the same
conditions at 30 amperes, light is
approximately 1600 lumens and
burning time is 56 minutes.

A 25-watt amplifier is mounted in
a cabinet which also serves as the
projector pedestal. Adjustable legs,
as well as the connecting cables,
carbons and other accessories, are
carried in this case. The projector
mechanism is RCA's standard "400"
with optical modifications to suit
the arc light source. A small recti-
fier and loudspeaker complete the
equipment.

Other features of the new equip-
ment include separate volume con-
trols for the film output and micro-
phone and record pla\er input. By
means of auxiliary transformers,
the micro])hone input can accommo-
date long, low impedance mike lines
from the stage. The output trans-
former is tapped to permit connec-
tion to almost any type of existing
stage loudspeaker equipment.

The equipment is currently avail-
able through the RC.^ Visual Prod-
ucts distributors, or through the
Engineering Products Department.

VIstarama Wide-Screen Lenses
Will Be Used by Warner Brothers

♦ C.\RL Dudley, president of Vista-
HAMA. Inc. and Dudley Pictures
Corporation, has announced the
completion of arrangements with
Warner Brothers for the use of
Vistarama Lenses. Production plans
will be announced in the future.

Vistarama "squeeze" lenses de-
veloped for Vistarama. Inc. by the
Simpson Optical Manufacturing
Company of Chicago, compresses
twice the normal photographic
image on the film frame. In projec-
tion the picture is spread to an
aspect ratio of 1 to 2.f>6. Release
prints in any aspect ratio can be
made from a single negative.

CHARLES PALMER

WRITER-PRODUCER
"Man With a Thousand Hands"

Feature-length documentary unth Raymond Massey
sponsored by International Harvester

Writer or Writer-Director

of Current Award-Winning Industrial Documentaries

"And Then There Were Four" Mobilgas Companies

"Day In Court"

"The Story of Menstruation"

"United 6534"

"How to Catch a Cold"

International Harvester
International Cellucotton
United Air Lines
International Cellucotton

Other films for General Electric, Monsanto, Dou
Chemical, Westinghouse, et at.

Theatrical Features

"Make Mine Music" Disney-RKO
"Lost Boundaries" L. deRochemont
■The Sellout" MGM

Book — With Dore Schahy

Case History of a Movie
Random House ' 1950

Now Shooting: "We" employee relations film for Mobilgas Cos.
Now Editing: "Big Red" theatrical-release for Int. Harvester

IN PRODUCTION

"Main Iron"
( The Railroad Story ) MGM

Schedule Filled for 1953
This Adv. for Record Purposes

FEATURE IN WORK

"The Big Brass Band"
Jesse Lasky Productions

2085 Balmer Drive
Los Angeles 39. Cal.

EftSTMRN & RNSCO COLOR
DUPE NEGATIVES

. 35 to 16 reduction

16 to 16 opticol P""»'"9^^ 35 „p,i,al printing

optical ptinting • ^ jnting

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, _ii _f »hese m blacK ana
Any or

all of these

Cinema CedeoAch Co\p

H. A. SCHEIE, President

7000 Romaine St. • Hollywood 38

Hollywood 2-7464

\ O I. V ME 14

GEO. W. COLBURN LABORATORY INC.

If /> OKI V I ■

SERVICES

"OPERATION
DOORSTEP"

— A Civil Defense film on the
recent Atom Bomb blast at
Yucca Fiats, Nevada.

Filmed in cooperation with F.C.D.A.

The Federal Civil Defense Admin-
istration and the Atomic Energy
Q>mmission both feel that the
"OPERATION DOORSTEP" mes-
sage is of vital importance to every
American family.

10 minute black & white

sound film $27.00 postpaid

Dealer inquiries invited
Available exclusively at

byron

Studios dfe Laboratory

1226 Wisconsin Avenue, N.W.

Wasliington 7, D.C. DUpont 7-1800

A model preview center is RLA s oo-seat johnny I iclor Theatre in Veit' York.

Tops for Previews

N. Y.'S JOHNNY VICTOR THEATRE

"k A dozen or so times each week, audiences
gather at the Johnny Victor Theatre in the RCA
Exhibition Hall at 40 West 49th Street in New
York to see preview showings of new films.

Sponsors of these films and their guests —
business and professional groups, charitable or-
ganizations, educators — come to the Johnny Vic-
tor under an "open house" arrangement that has
made RCA's little 66-seat theatre the most popu-
lar place for previewing new films in the city.
The theatre and the private facilities of the Ex-
hibition Hall are offered for use to these groups
by RCA as a public relations gesture and no
charge is made.

Commercialism Is Avoided

In fact, RCA is determined to avoid any sem-
blance of "selling" in the theatre or fover. ami
the company's most active competitors have fre-
quently used the place with no inhibitions. fCon-
sider, if you will, Macy's inviting Gimbel's to
bring their customers over for a partv — with no
one around to sell for Macy's — and the startling
nature of this policy becomes evident.)

To make sure the show is presented properly.
RCA has assembled an aggregate of over a hun-
dred years' experience in the key people who
manage and operate the Hall and its theatre.
Harrv O'Brien, manager; Milton Walsh, chief
engineer: Charles Kellner, chief projectionist:
and Miss Agnes Lynch, assistant to the manager,
have each been with the company for l.S year-
or more.

There are few restrictions to those using the
theatre. It is popular, and time must be booked
rather well in advance. Films to be shown should

not be over 50 or 60 minutes in length, and the
number of guests, of course, must be limited to
the seating capacity. The Holland House Tav-
erne, a posh restaurant in an adjoining building,
usually provides canapes and potables for the
more important affairs, and does it very well, too.
This end of the preview doings will also be eir-
ranged by the Johnny Victor staff, if desired,
though the tab, of course, goes to the sponsor
using the hall.

I p-to-the-Minute Booth Equipment

In chief projectionist Charlie Kellner's booth
is the very latest RCA projection equipment —
both ICrom and 35mni. as well as TV reception,
large screen projection and recording equipment.
Dave Garroway's morning NBC show. Today,
goes on just the floor above the Johnny Victor
in the main room of the Exhibition Hall.

Aside from being most successful for RCA
from a prestige standpoint, the Johnny Victor
Theatre is a distinct service to businessmen and
other film-using groups in New York. 5!f

Johnny Victor's Booth includes 16mm, 35mm
(background) and kinescope projection.

B I S I N E S S SCREEN M A G ."V Z I N E

240,000 leet of new stock footage
enter the NBC vaults each month.

17 Million Foot Slock Shot
Library an NBC Film Service

* Motion picture producers, agen-
cies, and industrial firms are clam-
oring more and more for usable
stock footage that gives wings to
hum-drum factory run-arounds and
other cinematic excursions where
budget holds back dispatching a
film crew to Graustark.

TV stations and program produc-
ers eat up this footage as if it was
\^'heaties. Business film producers
use it. and nothing could he handier.
In the National Broadcasting Com-
pany's stock shot library at 105 East
106th Street in New York, said to be
the world's largest, are the doggond-
esl things ever dreamed of — pan-
cake-eating contests, zebras, an-
chovies, zabaglione, blood, corpses,
coffins, mortuaries and some tw»
thousand or so other subjects. The
library contains 17 million feet of
film that is cross-indexed to the nth
degree. Eighteen people man the
place and keep tabs on the 240,000
feet a month of new footage that
NBC keeps building up. Tlie big
network started the stock shot
library nine years ago when it had
only a piddling two million feet
kicking around under foot.

The film isn't kicked around any-
more, nor does it gather dust. So
far this year the librarv sales of
stock footage are up to 265' r over

last year and still climbing like
Hillary and Tenzing.

What they've got at NBC are
mostly close-ups and mediums — not
too many long-shots. It's new stuff,
"home-grown" for TV and not clips
that have been used as filler since
the nickelodeon.

To make it easier to order from
this cornucopia of filmed items,
NBC has put out a handbook — first
ever, they say — that lists some 2,200
major subject headings and gives
complete, easy instructions on how
to obtain exactly the footage a pro-
ducer needs in the shortest possible
space of time.

NBC not only promptly answers
w ritten requests for certain shots

with the complete dope on how
much it's going to cost, etc., but
invites producers to send in shooting
scripts to see how the library can
be of service. Why go to Sheboygan
for a shot if NBC has been there
first? ^

Quentin Reynolds Appears in New
Notional Distillers' Training Film

* Quentin Reynolds appears in a
new 30-minule. color sales training
film produced by the Princeton Film
Center. Inc. in collaboration with
the Lawrence Fertig Agency for
National Distillers.

Scheduled for release in late July,
the film was supervised by James
Bishop for the Film Center, with
Charles Skinner directing. Joseph
Mintzer represented the Fertig or-
ganization.

COLOR SUDEFILMS

FOR INDUSTRY

COLOR FILMSTRIPS

FOR EDUCATION

Specialized equipment and the know-how of a group of specialists who
have produced over 350 color films. If you have a production problem,
contact Henry Clay Sipson, President . . .

FILMFAX PRODUCTIONS, 10 E. 43, N.Y. 17, N.Y.

PROCESSINGIPAYS PROFITS with

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Awarded Federal Supply Service Con-
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• Write for Illustrated trocliiir.
ALSO AGENTS FOR: Acme Anir
McAlisler Spots, Bell i Howell
Century Lighting, Colorlran Lites, Contimalic Printers, Fearless Cranes & Dolties, Halkn
Recorders, Kinevo« Synchronous Magnetic Recorders, Mole-Rictiordson Lights, Moviolos, Pre-
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Studio Sound Readers and Synchronizers. MANY ITEMS AVAILABLE ON TIME PAYMENTS.

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VOLUME 14

Specialized laboratory services

NEW

35mm Color Theoler Prints from
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2. Eostmon or Ansco Color Nego-

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COLOR DUPE NEGATIVES
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Contact Printer

16mm Kodochrome blown up to
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Kodochrome Optical Printing Mos-
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correction ,,53 ^0. HIGHLAND AVENUE

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effects HOLLYWOOD 38, CALIFORNIA

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TYP£ TITLES

Produced up to
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Knight Studio

159 E. Chicago Ave. Chicago 1 1

FOUR FILMS FOR GARDENERS

•k Believing a rose is a rose in color, Films of
the Nations. Inc., is distributing four flower
liiographies depicting American and Kuropean
lilossom cultures in 16mm Kodachrome with
sound. Besides two tales of rosebeds, this free
loan film group includes a chronicle on chrysan-
themums and an instructive look at tulips in
Holland.

Sponsored by Jackson iL Perkins Co.. The
Story of Modern Roses looks for .30 minutes at
such wonders as a time sequence of a hybrid tea
rose unfolding from its bud to its complete
growth. The history of the rose is portrayed and
the present returns with a visit to the sponsor's
17 acre garden in Newark. New York. Viewed
also are the Newark Rose Festival, a children's
parade, and a section on hybridizing rose plants.

Another Beauty on Rose Culture
All America Roses is a thirteen minute amhle
through the nation's gardens, the test stations
where "American Beauties" acquire their make-
up. Hybrid teas, floribundas, climbers, and tree
roses are examined and the use of roses in land-
scaping and room adorning are vivified. Hailing
American roses as the "Queen of Flowers," the
film dramatizes the brains, work and patience
man puts into rose culture and the rich reward
in beauty achieved.

Modern Chrysanthemums for Fall Beauty picks
up the beauty trail when the roses alone are
flowering in the autumn barricade against win-
ter. Narrated by Norman Brokenshire. this is a
color strip description of a new series of mums
developed by E. S. Boerner. head of plant re-
search for Jackson and Perkins Co. The collec-
tion of 16 variations, named for birds, empha-
sizes how these sturdy flowers revive the fading
fall garden. The camera moves with a young
couple through their garden, witnessing their
use of mums in mastering gardening problems.
Simple and professional arrangements are illus-
trated for the placement of flowers indoors or
outdoors.

Visit Holland During Tulip Time
Springtime in Holland is a green thumb tour
I if the Netherlands in tulip bloom. The two-reel
wind around windmills, towns, and waterways
and across the Dutch fields focuses on the hy-
bridization of tulips, the varieties available and
blossom stripping. It paints a flower festival,
capturing the happiness of the people who grow
tulips. The film studies the grading, sorting, and
packing of bulbs for tulip lovers abroad and
concludes with a picture-note on the use of tulip
bulbs in the outdoor garden. This film was spon-
sored bv the Associated Bulb Growers of Hoi-

/Mmi

,MM FILM LABORATORIES 16mm

Hillside 7471

1161 NORTH HIGHLAND AVE. HOLLYWOOD 38, CALIFORNIA

land. .Ml four films are available free of rental
from Films of the Nations Distributors, Inc. and
affiliated outlets. X^'rite 62 W. 45th St.. New
York .36.

.i')th Annual Catalog of Association Films
Lists Over 1400 Sound Films Available
•k Association F'ilms. national distributors of
16mm sound motion pictures, has published its
;Wth annual catalog. Selected Motion Pictures.
The catalog describes more than 1,400 subjects,
including 140 industrially sponsored free loan
films.

Grouped under 22 category headings to assist
teachers, industrial relations directors, and pro-
gram chairmen, the films include agriculture,
arts and crafts, geography, history, home eco-
nomics, industry and manufacturing, social sci-
ence and entertainment. Free loan films, news
subjects, and Teaching Film Custodians' class-
room films, for examples, are identified by dis-
tinctive symbols.

Featured in the catalog are more than 100 new
films, including 36 industrials. Typical titles are:
225,000-Mile Proving Ground (sponsor. Associa-
tion of American Railroads), The Big Vacation
and Invitation to .Veic York (sponsor, American
Airlines). The Fabulous Fifty (sponsor, Fire-
stone), A Diamond is Forever (sponsor, De-
Beers), and The Glass Ceater of Corning (spon-
sor. Corning Glass Works) . These are free films.
The catalog is mailed free on request by Associa-
tion Films, 347 Madison Ave., New York 17. or
is sent from regional offices.

IT isconsin Power and Light Company Shoivs
Film Story of Wisconsin River . . . at IT ork

•k Throughout the U. S. private utility companies
have made good use of the film medium in keep-
ing their customers and prospective industrial
clients of their regions informed about their
region and facilities.

As a preface to a feature-length series of re-
ports on utility company films now rounding up
for early fall publication in these pages, there is
news of Wisconsin Power and Light Company's
new 29-minute sound and color picture The Wis-
consin River — The Hardest Working River in the
Nation. Previewed in Chicago last month, this
subject carries plenty of regional appeal and will
he interesting to any adult or youth group.

This film helps you get better acquainted with
the big job of development which has been done
along hundreds of miles of the Wisconsin by free
men with private capital and without tax subsidy.
There are now 26 hydro electric plants using the
blue waters of the river to spin their turbines.
Tliese machines produce cheap, dependable elec-

trie power for homes, farms and

industrial plants. The film also
tells of the 21 storage reservoirs
where impounded waters con-
trol floods and provide pleasur-
able recreation areas through-
nut the Badger state.

The film is available on free
loan request from the Public
Information Department. Wis-
consin Power & Light Company.
122 West Washington Avenue.
Madison. Wisconsin B-

BUSINESS SCREEN MAGAZINE

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A »ingl« showing of your film may reach a
mittion peopr*. Why lake o chonce with fletd-
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Our service inctuJet tuo excluiite proceaei:

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TRENDS IN BUSINESS FILMS

(CO.NTINUED FROM PACE TEN)

has announced the release of Electronics in Ac-
tion, new 20-minute sound and color inulioii pio
lure. Billed as a "l>ehind-the-scene> limk at the
wonderland of eleclronio and nian> of iL* in-
credible applications" the film tells the story of
Haytlieon since iU> founding in 1922. Action se-
quences that ran^ii' from landing operations at a
liig airport lo the alisorhing i|uicl of a res<*arch
laboratory are narrated b\ ■"Tlic Voice" of West-
brook Van Voorhis. of March of Time fame.
There are also scenes taken aboard the new su-
per-liner I niled ."stales.

Free loan print« are available on .'<0 davs' ad-
vance nolice Id Raytheon's Public Relations IV-
parlment. Waltham 54. Mas.s.

"Thi' h'ligiT Rriigli-" I'ny.f Film Trihiitf
III n I'lurky I'ujt III Amrrirn lilmiri:'>
ir If there were a thousand films about dogs,
chances are every lille would be solidly booked.
A new picture like 'I'lif Kdjier Beagle, just re-
leased by spirnsor John W. F.shelinan & Sons
of Lancaster. I'a.. will enjoy this universal popu-
larity. Spon.sor is manufacturer of Red Rose Dog
and Puppy Foods but this film is all about the
beagle. It salutes bis aptitude in training, the
determination he shows in his hunting job. hi-
readiiiess and acijuired know-how in competi-
lions. anil the pluck that makes lhi>^ breed one
of America's most popular.

The 20-minule sound and color subject was
proiliiced by F.aslern Film Center and written and
directed by Vernon W. Chester. It is available
I with plenty of advance notice) from the spon-
sor noted above on a free loan basis. Jf

Will, I, Hriiigs l„ Min.l ihr III Millinn
IT ho Mulir Hiintinf! <fr Fixhin): Thrir S/iorts
♦ 4t1 million Amr'ricans are said to buy fishing
licenx-s each vear and ihe number of licensed
hunler-i is ei|uall\ staggering. Certainlv these two
■^[Mirls are Nos. 1 and 2 among participant sports
in our land. And eijually certain is the fact that
hunters and fishermen just need to get together
and talk about it l«'lween seasons . . . nnrf uiUch
films.

Not that manufacturers of their equipment
aren't aware of it but a lot of other lines can
l>enefit as witness Nash Motors' fine program
which introduces ils dealers lo fan groups. Per-
hap- 1 i.lor TV will turn the program cvcle from
whodunits to color films from the field and
stream. 1^

FREE FILMS-

riic lie. I lllll. \..ii iiccl lo keep
in tune with aiidiav isii.il irciuiN
.ire listed, rbusifird, ^iiul indexed
l)v lille. Mibjcii and muikc in ilu-
Niw. Wk\

Educators Guide to Free Films

ti/l/ioriM(ir<- • r.omprrhrnuvf • f.nv lo f
\v.iil.d>lc for SfiOO on .^(1 d.i\ .ip|.io»..l

Educators Progress Service

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D£S£RVeS

SQood package]

A good production
needn'l suffer because of
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noises. And it can't
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Compco reels ond
protected In Comp-
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The

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itecl. They juil con't bend oul of thope. The
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CHICAGO 7 CAnol 6-4914

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A NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• CONNECTICUT •

Kockwell Film & Projection
Service, 182 High St.. Hartford 5.

• DISTRICT OF COLUMBIA •

The Film Center, 915 12th St.
N.W., Washington.

• MARYLAND •

Howard E. Thompson, Box 204,
Mt. Airy.

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

SUdecraft Co., 142 Morris Ave.,
Mountain Lakes, N. J.

Association Films, Inc., Broad at

Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison, New York 19

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Charles J. Giegerich, 42-20 Kis-
sena Blvd., Flushing.

Comprehensive Service Co., 245

W. 55th St., New York 19.

Crawford & Immig, Inc., 265 W.

14th St., New York City 11.

The Jam Handy Organization,
Inc., 1775 Broadway, New York.

Ken Killian Sd. & Vis. Pdts.

P. 0. Box 364 Hempstead, N. Y.

Nognll, Film and Camera Com-
pany, 112-114 W. 48th St., New
York 19.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St., New York 19.

Specialized Sound Products Co.,

551 Fifth Ave., New York 17.

United Specialists, Inc., Pawling.
Visual Sciences, 599BS Suffem.

• PENNSYLVANIA •

Jam Handy Organization, Inc.,

930 Penn Ave.. Pittsburgh 22.

J. P. LiUey & Son, 928 N. 3rd
St., Harrisburg.

Lippincott Pictures, Inc.. 4729
Ludlow St., Philadelphia 39.

• RHODE ISLAND •

Weetcott, Slade & Balcom Co.,

95-99 Empire St., Providence 3.

• WEST VIRGINU •

Haley Audio-Visual Service,

Box 703, Charleston 23.

Pavis, Inc., 427 W. Washington St.,
Phone 2-5311, Box 6095, Station
A, Charleston 2.

B. S. Simpson, 818 Virginia St,
W., Charleston 2.

SOUTHERN STATES

• ALABAMA •

Stevens Pictures, Inc., 217 - 22nd
St, North, Birmingham.

• FLORIDA •

Norman Laboratories & Studio,

Arlington Suburb, Jacksonville.

• GEORGIA •

Colonial Films, 71 Walton St.,
N.W., ATwood 7588, Atlanta.

Stevens Pictures, Inc., 101 Walton
St., N. W., Atlanta 3.

• LOUISIANA •

Stanley Projection Company,

2111A Murray St., Alexandria.

Stevens Pictures, Inc., 1307 Tu-
lane Ave., New Orleans.

Delta Visual Service, Inc., 815

Poydras St., New Orleans 13.

• MISSISSIPPI •
Herschel Smith Company, 119

Roach St., Jackson 110.

Jasper Ewing & Sons, 227 S. State
St., Jackson 2.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

Tennessee Visual Education
Service, 416 A. Broad St., Nash-
ville.

• VIRGLMA •

Tidewater Audio- Visual Center,

617 W. 35th St.. Norfolk 8. Phone
51371.

• ARKANSAS •
Grimm-Williams Co., 115 W.

Sixth Street, Little Rock.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 24 E.

Eighth Street, Chicago 5.

Association Films, Inc., 79 East

Adams St, Chicago 3.
Atlas Film Corporation, 1111

South Boulevard, Oak Park.

Jam Handy Organization, Inc.,

230 N. Michigan Ave., Chicago 1.
Midwest Visual Ecpiipment Co.,

3518 Devon Ave., Chicago 45.
Swank Motion Pictures, 614 N.

Skinker Blvd., St Louis 5, Mo.

• CSDLVNA •

Burke's Motion Picture Co., 434

Lincoln Way West, South Bend 5.

• IOWA •
Pratt Sound Films, Inc., 720 3rd

Ave., S.E., Cedar Rapids, Iowa.

• KANSAS-MISSOURI •

Erker Bros. Optical Co., 610

Olive St., St Louis 1.
Swank Motion Pictures, 614 N.
Skinker Blvd., St. Louis 5.

• MICHIGAN •
Engleman Visual Education

Service, 4754-56 Woodward Ave.,
Detroit 1.

Jam Handy Organization, Inc.,

2821 E. Grand Blvd., Detroit 11.

Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •
Ralph V. Haile & Associates,

215 Walnut St., Cincinnati.
Academy Film Service Inc., 2112

Payne Ave., Cleveland 14.
Fryan Film Service, 1810 E. 12th

St, Qeveland 14.
Sunray Films, Inc., 2108 Pajiie

Ave., Cleveland 14.
Jam Handy Organization, Inc.,

310 Talbott Building, Dayton 2.
Twyman Films Inc., 4fl0 West

First Street Dayton.
M. H. Martin Company, 1118

Lincoln Way E., Massillon.

• WISCONSIN •
R. H. Flath Company, 2410 N. 3d
St., Milwaukee 12.

WESTERN STATES

• CALIFORMA •

Baron Film Service, P.O. Box
291, Phone Mu. 3331, Los An-
geles.

Donald J. Clausonthue, 1829 N.

Craig Ave., Altadena.
Coast Visual Education Co., 5620

Hollywood Blvd., Hollywood 28.

Hollywood Camera Exi:hange,

1600 N. Cahuenga Blvd., Holly-
wood 28.

Jam Handy Organization, Inc.,
5746 Sunset Boulevard, Holly-
wood 28.

Raike Company, 829 S. Flower St.,
Los Angeles 17.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 4.

Association Films, Inc., 351 Turk
St., San Francisco 2.

C R. Skinner Manufacturing
Co., 239 Grant Ave., San Fran-
cisco 8.

Westcoast Films, 350 Battery St,
San Francisco 11.

• COLORADO •

Dale Deane's Home Movie Sales
Agency, 28 E. Ninth Ave., Den-
ver 3.

• OKLAHOMA •

H. O. Davis, 522 N. Broadway,
Oklahoma City 2.

• OREGON •
Moore's Motion Picture Service,

33 N. W. 9th Ave., Portland
9, Oregon.

• TEXAS •

Association Films, Inc., 1915 Live

Oak St., DaUas 1.
George H. MitcheU Co., 712 N.

Haskell, DaUas 1.
Capitol Photo Supplies, 2428

Guadalupe St., Phone 8-5717,

Austin.

• UTAH •

Deseret Book Company, 44 E. So.

Temple St., Salt Lake City 10.

CANADA ■ FOREIGN

.4udio-VisuaI Supply Company,

Toronto General Trusts Building,
Winnipeg, Man.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT, FILMS AND PROJECTION SERVICE

BUSINESS SCREEN M.4GAZINE 1

CASE HISTORIES OF FILMS

Introducing Crane's (Jiiej MakeL m-Satf

Crane Company Introduces Chief
"Make-Um-Sale in Dealer Film

■k The Crane Company has produced a lively-
paced color film to drive home the company's
message to its dealers in a series of meetings to
be held throughout the country this spring and
early summer.

The two-part. 30-minute film, entitled The
Chief Says "How." tells the story of "Chief-
Make-Um-Sale" who leaves his reservation to
"bringum good word to Crane Dealers." The
good word is Hotv — how to meet today's selling
problems.

Objective of the film is to help the dealer go
after and get more profitable business. It shows

lliat the plumbing and heating uunlractiir s com-
petition is not necessarily his counterpart around
the corner. It could be the automobile dealer,
the furrier, the television dealer and other sellers
of luxury items who are all after the same ex-
pendable consumer dollars.

How can the contractor meet this competition ;■
The film says with ideas. Chief Make-Um-Sale
points out that the contractor has to sell the
idea that a new kitchen, bathroom or heating
system is more important, convenient and neces-
sary than a TV set, new car or fur coat. Once his
point is made, the Chief shows the contractor
how to sell with ideas. S'

Brioj Notes and Coinmi-nl on Aeic Films:
ir Camera crews are no« shooting in Wisconsin.
Ohio and .Massachusetts on a new film for the
Leather Industries of America, being produced
bv Dynamic Films. Inc.

Scheduled for fall release, the picture uas
written by Alexander Kline and is being produced
and directed by Henry Morley. It will be one of
the first industrial films to be photographed on
Eastman 35mm tungsten balanced color stock.
Thirty actors are being employed in the produc-

'k Ford Motor Company is doing a wide-screen
color feature exclusively for dealer showings.
Among the first (probably, the first I industrial
sponsors to attempt the new Cinemascope tech-
nique. Ford will use the new picture exclusively
for controlled meetings of its dealer family on a
nationwide basis, according to advance rumor. I^jj'

MERCHANDISIH6 & SALES TRAINING
PROGRAM THAT COSTS PEANUTS

Modern Mcrehondising ffequjr*
Belter Training lor all Sronch*
al Dillribulion
f good m»n who con Icoch i)"t b«ll I
your orgoniiohon who ton tall tht rc«
I put it on top* fccording Send rt<on
umbio Stwdiofin New Yortt. Chitogo .

COSTS PEANUTS COMPARED TO MOVIES

Ih. lO.t of ..tting up o p.og.om uting 35mm illd.
ploying t.iotdi ii pcnni.t composed to th. eo<
mo.i.. Eliminol. Ih. po.iibility ol you- p-ogrom
l.t. b.(o-. ifi .tort.d. Eliminot. Ih. b.o.iy ono ..ro.
,ound th. bo.kgtound noi... thot mok. li.t.n.ng .. d.Hl.
S.ll o proclicol bu.in.i. m..ling, Oo not try to put o.. .nt.rt,
m.nt. l.t your m.n tit in Ih. tight without th. fhod.i dto

pregrotni et d.iir.d. Th. to»t it p.onult.

fo» (urth.i /nformolion wnl. _

OCONOMOWOC, WrSCONSIN PhotielJ

Growing
Shown

TV Antenna Field
n Technical Films

Sponsor: Channel Master Corp.
Title: The Antenna is the Pay-Off,

45 min., produced by Paul Hance

Productions.

♦ This is the first motion picture
e\er produced on preassembled tele-
vision antennas, and it was made to
help take care of a comparative
lacking of technical information on
the subject.

Channel Master Corporation, the
first manufacturer of preassembled
television antennas, had been offer-
ing lectures by its engineers to dis-
tributor-dealer meetings, and it
made the film to relieve the increas-
ing demand for speakers.

After the first 12 minutes, which
are devoted to a commercial mes-
sage, the film takes the viewer to the
sponsor's research laboratory where
it presents basic antenna informa-
tion. With graphic illustrations, per-
formance charts, and animations,
the film shows how engineers de-
velop and test various t\pes of an-
tennas, tells how antenna perform-
ance is measured, and ansivers other
technical questions for the dealer
and installation man.

Measured by the interest it has
aroused, the film has had sponsor-
satisfying success. .'Uthough de-
signed for technical audiences, it

has been used by two TV stations,
as well as being shown at meetings
by most of the more than 300 Chan-
nel Master distributors. Prints have
been purchased by several dealers.
Distribution to television service-
men and radio and television
schools is handled by the .sponsor's
sales department. Napanoch Road.
Ellenville. N. Y.

Lawrence Completes Remington's
Fall Film Offering to Hunters

♦ Hunting season is coming up —
and the nation's 16mm screens will
soon be lit with glimpses of Reming-
ton .farms' Express shells. Peters
High-Velocity .22's. 148 Autoloader
and .22 Repeater in action.

This gallery of all that's best for
the nimrod was photographed re-
cently by Robert Lawkence Pro-
ductions cameramen on location in
Connecticut. R. B. I). & O. is the
agenc\ .

Princeton Film Engages Carmer
to Author New TV Series

♦ C.U5L Car.mer, of Irvington-on-
Hudson. .New York, has been en-
gaged to author a television series
to be produced by The Princeton
Film Center, Inc.

Noted as an authority on .\nieri-
cana, Carmer wrote such books as
.S/or5 Fell on Alabama and Genesee,
both Literar\ (Juild selections.

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Equipped with bright, right. tide-up linoge finder,
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3 lens turret. Vorlable ipeed motor built Into
handle operates from lightweight battery. Tachom-
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Compact,' lightweight for either tripod or hand-held
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OFFSCREEIV

CrtCC

OUR WASHINGTON VIEWPOINT

* In this period of paradox, the new Republican
administration has made shnv work of adapting
the power of the 16mni medium to government
information in the many ways in which films can
help keep the nation informed and for educating
our citizens. The hamstrung film production pro-
gram of the U. S. Department of Agriculture is
one indication of well-meant economy that may
in the long run harm more than it helps.
Castle Publicity Asking Govprnmtnt Film
"Economy' Errs in Facts and Figures
■k A voice from the past, calling for even greater
cuts in governmental film appropriations, was
heard this month in the nation's press. Errone-
ously termed "once the world's largest producer
of documentary films" Eugene W. Castle of New-
York once again took himself into the nation's
press with a letter to Budget Director Joseph M.
Dodge saying, in effect, that no new government
film production is needed because there exists a
large backlog of films consisting of more than
300 individual subjects which have not been
shown. We'd like to hear the titles!

Mr. Castle has not been active in this field for
nearly a decade, having disposed of his distribu-
lion organization to Universal-International in-
terests with a considerable profit to himself at
that time. The large amount of government film
printing which he then handled was undoubtedly
helpful in gaining the favorable laboratory dis-
counts by which he profited in those days.
Estimates Savings at 3 Billion

As a self-appointed guardian of the Republic,
he aims his shaft largelv at the State Department
program and overseas information efforts ( also
now severely cut) and iJuilds his estimated 2
million dollar savings into an annual ?> billion
dollars by multiplying by some 1.500 odd depart-
ments and bureaus of the U. S. government.

These figures are of course false and mislead-
ing. We will assume that he has been badly mis-
c|uoted and ask only that the wise counsel of more
experienced and better informed government offi-
cials prevail in a much-needed review of the en-
tire government film program, looking to its
strengthening rather than weakness.

We do not doubt that the many economies
which Mr. Stassen's overseas agency will make
are in the public interest. But we will also note
that the Soviet LInion has not relaxed multi-

rnillioii dollar i-\pi-iiditures for anti-American
propaganda libns which are shown throughout
France and Itah and in other areas vital to
European. Near East and Far Eastern defense.
If sums appropriated for military and economic
aid in these areas make sense, then the compara-
tively meager amounts put into publicizing demo-
cratic principles and the .American viewpoint are
even more sensible.

Government Has Vital Tasks .\head
As for the "1.500 odd departments and
bureaus" to which Mr. Castle refers, the only
other major agencies with any kind of budgets
to speak of are the Department of Agriculture
and the Department of Defense. We think Agri-
culture has a vital mission to perform in the
constant education of farmers in new methods of
crop production, soil and water conservation,
and farm operations.

And we think that we would rather keej) taxing
the daylights out of the wealthy Mr. Castle than
send a single G.I. or airman into battle without
the kind of adequate and complete training in his
complex equipment which Army. Navy and Air
Force training films have proven beyond the
shadow of a doubt they can provide.

Wiser heads with contemporary film experi-
ence should judge government's film require-
ments in this critical period. ^

Panoramic Filmstrii> Technique Lhed Five
Years Ago by Borden Company's Schacte
"k On page 43 of this issue we carry an editorial
feature on Pan-Screen, calling this variation of
the wide-screen slidefilm presentation a new
medium. Just so we won't receive a bushel of
letters reminding us of the fact, we note that the
panoramic idea was very successfully applied by
Training Films in a presentation called Follow
That Man produced for The Borden Company.
Actually Borden's national advertising manager,
Henry Schacte. admits that his idea was. in turn,
borrowed from Life Magazine's inspiring color
slide presentation "New America.'' But Follow
That Man was a hot subject and it has been con-
tinuously borrowed by other firms who liked this
hard-hitting and novel slidefilm presentation.

But Pan-Screen is new. too, as an equipment
innovation. What Training Films accomplished
has been made accessible to many firms and to
many creative producers through standardized
equipment, coupled with directional sound. The
package has arrived; now its up to equallv cre-
ative producers to utilize it for the benefit of the
many agencies, clients and similar users who can
use the impact it provides in the lough, competi-
tive selling months ahead.

REMINDER:

If you need 16mm Color Prints this summer ship to Color Repro-
duction Company. Their complete 16mm color film facilities are
open the year around.

Public I tilities' Film I se
to Be Editorial Feature
"k A round-up of the extensive
use of films among the nation's
public utility companies is be-
ing completed for September
publication in these pages.
Public relations, area promo-
tion and training films are in-
cluded among the uses tliese
private concerns have reported
to Business Screen. IB"

Ifs an art to blend colors
-that's why
you always find
the best color

byron

V, SllitUiis (iiiil Lithonilory — 1226 Wisconsin Avenue, N.W., Washington 7, D. C

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PRACTICAI.I.V E\ERV FILM I'RODIC.ER IN THK WESTERN HEMISI'HERE IS A CLIENT OF BYRON

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To get attention
and to hold it calls
for showmanship,
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In motion pictures,

slidefilms and

art, chart or graphics,

the necessaries

are developed only

through long

professional experience.

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Originally created to meet the rigid
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these Specialist projectors— standard
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Special Representative
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Here is a highly professional senice

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Each Bell & Howell Special Repre-
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iiKikers of the norld's finest
motion picture equipment

OBCANUATION,

NUMBER 6 • V O 1. 1; M E 14

BUSINESS

SCREE N

MAGAZINE

Move the Mountain
to Mohammed

Mohammed as noted in his poroble, once believed
in the power to move mountains. Of course, he
failed.

Today, however, you have the power to move
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the TSI Projector is on and running.

Automotic Rewind— Due to exclusive )6mm flim
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ir Projects sound or silent films.

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Issue 6

Volume 14

PREVIEW OF CONTENTS

Trends in the News of Business Films 8

International Magnetic Striping Aids Export Field 28

Guest Editorial: Breaking Through the Sales Barrier 33

Editorial Features of the Month

Public Utilities and the Film Medium: An Editorial Surrey 35

Champion Paper & Fibre's Three-Phase Film Program 38

Pennsylvania Power & Light Sets Training Pattern 40

Business Screen Camera: Personahties and Previews 41

"A Diamond Is Forever" the New DeBeers Motion Picture 42

Key Man on the Production Line: The Tool & Die Maker 43

Sight/Sound for Visual Displays: Section

A Background for Visual Selling: Introduction 48

Visual Ideas for Point-ofPurchasing Displays 50

Using Visuals for Exhibits and Trade Shows 51

Motion Pictures & Stills for Home Demonstration 52

Useful Tools for Outdoor Sales Promotion, Dioramas 53

Significant Displays With Still Projection 54

Business Screen Editorial Departments

What's New in Business Pictures 44

New Films in the Picture Parade: News-Notes 62

The Commercial Newsreel 66

People Who Make Pictures 70

News of Audio-Visual Equipment & Accessories 72

Plus: The National Directory of Visual Dealers

Office of Publication: 7064 Sheridan Road. Chicago 26

O. H Coelln, Jr., Editor Edward McGrain. Copy Desk

Ken Duncan, Production Mildred Jordan, Circulation

Eastern Editorial Bureau Western Editorial Bureau

Robert Seymour, Jr., Eastern Manager Edmund Kerr. Western Manager

439 Fifth Avenue. New York City .^033 Beverlv Boulevard. Los Angeles 4

Riverside 9-0215 or .MUrray Hill 2-2492 Telephone: DUnkirk 8-0613

Issue Six, Volume Fourteen of Business Screen Magaj
vals at ?064 Sheridan Road. ChicaKo 26. Illinois by lit
Editor and Publisher. In New York; Robert Seymour
In Los Angeles: Edmund Kerr. iO.iS Beverly Blvd.
(domestic); S4.00 and $7.00 forciRn. Ente

published September, 195.*. Issued 8 t

Act o( March 1, 1879. Entit

Offio

Addr.

adv(

ismg ;

ILSINESS SCREEN MAGAZINE

^CHICAGO

1345 Argvle Street

OALES managers are weU aware that their salesmen should
be familiar with the product, should know how to present
it and how to ask for the order. This essential training must
be repeated over and over. All units in the sales organization,
however widely separated, must be exposed to it. To succeed,
it must be vigorous and persuasive.

When a sales message is placed on film, it can be taken to
all regions and areas simultaneously. It never falters nor
forgets, and it never loses its eloquence and force.

Wilding is expert in planning, writing and producing selling
campaigns and sales programs, large and small, that involve
motion pictures, slidefilms and printed materials, those tried
and tested tools of business and industry that are continuously
and profitably effective.

NEW YORK

385 Madison Ave.

^DETROIT

1000 Dime Bldg.

CLEVELAND

1010 Euclid Bldg.

^HOLLYWOOD

5981 Venice Blvd.

ST. LOUIS

4378 Lindell Blvd.

CINCINNATI

Enquirer Bldg.

PITTSBURGH

Law & Finance Bldg.

'Studio Facilities

WILDING

PICTURE PRODUCTIONS, INC.

MOTION PICTURES . SLIDE EILMS • TELEVISION FILMS

DEVOYION TO EVERY JOB

'eOK

ODininiiai

c© CB dPiPCalnniKjj

Setting the Higliest^Standards^^^
in tlie Industry

QUALITY • SERVICE • ECONOMY'

SOUND

SYSTEM

Equipment, experience, skill and
technique combine to produce
superior sound recording . . .

• RCA variable area sound tracks

• Studio mixing and transfer facilities

• Location magnetic recording

• 16mm tracks developed in our

own laboratories

• Music library on 35mm film

^Have you this price list on

your desk? If'e icill forward it

immediately upon request . . .

mcQearY'Sm//^

^//aL

ora/or/es, mc.

1905 FAIRVIEW AVENUE, N.E. • WASHINGTON 2, D. C.

phone LAWRENCE 6-1634

DEVOTION TO EVERY JOB

BISINESS SCREKN MAGAZINE

New Columbia 12 " Record
fits any machine in the field
regardless of tone arm or stylus

• Plays as long as 16" records at the
price and convenience of 12" records.

* Lighter weight, smaller size, cheaper
to ship and handle.

• Far finer surface quality,
non-breakable vinylite.

* Place your next order on the new Columbia
12" record and convince yourself.

New York

799 Seventh Avenue

CI 5 7300

Art Carlson. Gen Mgr.

Chicago

410 North Michigan Avenue
WHitehall 4 6000
Jerry Ellis. Mgr.

Hollywood

8723 Alden Drive
CReslview 6 1034
Al Wheeler. Mgr

NUMBER fi • vol. r M K II

Precision
Prints

YOUR PRODUCTIONS
BEST REPRESENTATIVE

CLOSE CHECK ON
PROCESSING

nd othe

The exacting
nd track devel-
PRECISION'S

special developing machinery.

YOUR ASSURANCE OF
BETTER 16mm PRINTS

16 Years Research and Specialization in every phase of 16mm processing,
visual and aural. So organized and equipped that all Precision jobs are of the
highest quality.

Individual Attention is given each film, each reel, each scene, each frame —
through every phase of the complex business of processing — assuring you of
the very best results.

Our Advanced Methods and our constant checking and adoption of np-to-
the-minute techniques, plus new engineering principles and special machinery
enable us to offer service unequalled anywhere!

Newest Facilities in the 16mm field are available to customers of Precision,
including the most modern applications of electronics, chemistry, physics, optics,
sensitometry and densitometry — including exclusive Maurer-designed equip-
ment—your guarantee that only the best is yours at Precision!

Precision Film Laboratories — a di-
vision of J. A. Maurer, Inc., has 16
years of specialization in the 16mm
field, consistently meets the latest de-
mands lor higher quality and speed.

PRECISION

FILM LABORATORIES, INC.

21 West 46th St.,

New York 36, N.Y.

JU 2-3970

IN THE NEWS OF BUSINESS FILMS

THE PATTEKN OF 1953 for the business
film medium is taking definite shape as the
fourth and final quarter of another most
eventful year begins.

Technological progress has been a dominant
factor throughout the year, not only in screen
techniques such as 3-D and wide-screen, but in
the definite emergence of color television now
that RCA's fully compatible system has been un-
veiled and moves swiftly toward consumer mar-
keting.

The most important paradox of the year must
be strongly underscored at this point. Whereas
adoption of new projection techniques such as
3-D, Cinemascope, etc. are a matter of urgent
necessilY to the entertainment film theatre as it
fights off the inroads of television upon its box-
offices, the business film medium is literally break-
ing all attendance figures in every phase of spon-
sored film distribution with standard types of
pictures. Standard, that is. in a technical sense.

Those who are directly concerned with the
continuing prosperity of this medium simply can-
not forget that rtiillions of vietvers are available
through these channels of distribution: the nearly
half-million 16mm sound projectors owned by
groups and institutions of all types; upwards of
200 television stations seeking better films for
sustaining program fillers: the itinerant projec-
tionists who show to rural audiences during
summer evenings: and the drive-in and theatre
managers who like these free short subjects.

Hollywood has lately been returning to the
sensible conclusion that it is still the story that
counts in pre-determining boxoffice results; that
the new- techniques will be best applied where
ihey fit best. i.e. some of the most astute minds
such as .Adolph Zukor and Barney Balaban are
hinting that the entertainment theatre may vet
offer a variety of programs in the year ahead.
including 3-D. Cinemascope or its equivalents,
standard projection, etc. The entertainment film
medium will match the technique to the story.
The advent of The Robe does not imply one Robe
(continued on p.\ge twelve)

WORLD FAMOUS

BUSINESS SCREEN MAGAZINE

.*3f1^^

...the other woman in your life

Whether you sell cheese products or chinchillas, there's another

woman in your life who is all important . . . Mrs. U. S.

Consumer. To tell their salesman more about this woman and the

effect that their advertising has on her buying habits, Kraft Foods Co. has

sponsored a most enlighteninc;, interesting new film.

"The Other Woman in Your Life."

STUDIOS ^'^

HOLLYWOOD • NEW YORK • CHICAGO • DETROIT

NUMBER 6 • VOLUME 14 • 195J

For Instant Movability
and Advanced Design

"HYDROLIY"

(TV OR CAMERA DOLLY)

Hydraulic liit type for fast up-
ward and downward motion
of TV and Motion Picture
cameras. Lightweight — sturdy
— easily transported in a sta-
bon wagon. Fits through a
28" door. Adjustable leveling
head. In-line wheels for track
use. Steering wheel and floor
locks.

SYNCHRO-FILM-ED SYNCHRONIZER

A Precision Instrument for

Synchronization and Measurement of

16mm and/or 3Smm Films

VARIABLE SPEED MOTOR with TACHOMETER
for Cine Special and Maurer Cameras

115 V. Universal Motor— AC-DC
Variable Speed 8-&4 Frames
Separate Base for Cine Special
Adapter for Maurer Camera

INTERCHANGEABLE MOTORS:

12 Volt DC Variable Speed 8-&4 Frames.
115 Volt AC iO Cycle, Synchronous Motor,
Single Phase.

ABimation Motors /or Cine Speaal, Mauiez,
B S H, Mitchell Cameras, Motors for BoJex and
FUmo Cameras, and Time Lapse Equipment.

• LENS COATING

• "T" STOP CALIBRATION

• DESIGNING and MANUFACTURING

of lens mountings and camero equipment
for I6mm and 35mm cameras.

• BAUSCH & LOMB "BALTAR"

LENSES cmd others for Motion Picture and
TV Cameras.

• RENTALS — SALES — REPAIRS:

HUchell. Eyemo. Bell 5 Howell, WaU.
due Special Cameras.

Write for full Information ond prices

JOHN CLEMENS

ERWIN HARWOOD

NATIONAL CINE EQUIPMENT, Inc.

209 WEST 48th STREET. NEW YORK 36. N. Y.

St. Louis Chamber of Commerce
Lends Support to Business Films
♦ If a cheer, loud and clear, from
ihe chamber of commerce of an
American metropolis can help its
(iim makers and sponsors to score,
picture making points are already
mounting in St. Louis.

Convinced it can "be of service to
the whole community by encourag-
ing the manufacture, distribution,
and use of films which provide for a
better understanding of the Ameri-
can economy," the Education Com-
mittee of the Chamber of Commerce
ot Metropolitan St. Louis has begun
publishing a series of folders aimed
at school groups and community or-
ganizations. As part of its larger
program for a better understanding
of the American economy, the cham-
ber's Education Committee pro-
claims: "The past few years have
seen an amazing increase in both
the quantity and the quality of
business films, both those depicting
L'usiness operations and those on
general community-interest themes,
such as health, safety, recreation,
and travel."

Encourages Better Films

"To encourage more and better
films, and to provide assistance in
making them available and usable."
are key objectives of the committee's
comprehensive cheer. Alerting the
community groups with six direct
questions, the first folder asks, "Do
You: Need a film for your program?
Need information on film sources
and costs? Need help in choosing
among many offerings? Do You:
Know where to inquire for films?
Kno\»' what films of local interest are
available? FGiow how much infor-
mation and entertainment may be
found in the best of modern business
films?"'

Awake, the community groups
mav scan the folder's handy lists
suggesting sources of further infor-
mation, where to go for films, what
good films to see, general catalogues
and guides, and a representative log
of "local firms active in films."
These include such familiar St. Louis
names as Anheuser-Busch, Inc.,
Southwestern Bell Telephone, Mon-
santo Chemical, the Wabash Rail-
road, Fouke Fur, International Shoe,
Midwest Rubber Reclaiming, Pacific
Intermountain Express, Owens-Illi-
nois Glass, Missouri Pacific Rail-
road, McDonnell Aircraft, .Alco
Valve, General Motors, Missouri
RolHng Mill, Bemis Brothers Bag
Company.

Offers Source Information
Interested groups are likewise
urged to write Eugene R. Page, di-
rector of the chamber's Educational
I bureau for information. The mes-

sage also informs its readers that
many of the local firms or local
agencies of national firms supply
their films free or for postage charge
only. These sponsored films are
usually available in 16mm with
sound and brighten assemblies with
reel lengths from 10 to 30 minutes
each, the bureau notes.

Chiefly credited for this periodic
cheer is the Chamber's Sub-Commit-
tee on Film Information, Radio, and
Television, composed of St. Louis
leaders Alfred Fleishman, Fleish-
man. Hillard & Associates; A. C.
Hoskins, Al Fresco Advertizing
Company ; Waldo P. Johnson, Web-
ster Publishing Company; Otis Mc-
Into.-^h, Ralston-Purina Company;
C. L. Thomas, Station KXOK; Rab-
bi Samuel Thurman, United Hebrew
Temple; and Raymond H. Wittcoff,
Caradiiie Hat Company.

Roger Clipp Heads Ad Committee
for U. S. Chamber of Commerce

♦ Roger \S". Clipp. general man-
ager of stations WFIL and WFIL-
TV in Philadelphia, is the chairman
of the 1953-54 Committee on Adver-
tising for the Ch.\mber of Co.m-

.MERCE OF THE UNITED STATES.

The committee Mr. Clipp was ap-
pointed tu head, in September,
draws its membership from advertis-
ing agencies, advertisers, media, and
universities. The advertising com-
mittee teams with trade associations
to form the Chamber's policy in the
advertising field. Their common
goal is a better public understanding
of advertising and improvements in
standards and techniques.

Clipp represents district II (Penn-
sylvania, New York, New Jersey,
and Delaware) on the Chamber's
board of directors. He is the first
board member to come from the
broadcasting industry.
* » *

Victor Animalograph Moves Branch
to Serve Increased N. Y. Business

♦ Due to increases in sales, manu-
facturing, and export, the New York
branch office of Victor Animato-
GRAPH Corporation has been moved
to larger quarters at 551 Fifth Ave.,
according to a recent announcement
by Sam G, Rose, president. The
New York office is headed by Hor-
ace 0. Jones, vice-president of the
Davenport, Iowa projector manufac-
turer.

Audio-Master Announces Move

♦ Audio -Master Corporation,
manufacturer of three-speed rec-
ord and transcription players, has
moved tu larger quarters at 17 East
45th Street. New York 17. The new
telephone number is OXford 7-0725.

The firm's former address was
341 Madison Avenue in New York.

BUSINESS SCREEN MAGAZINE

RCA J^^" Projector

the Thread-Easy way

to shotv sound films

Thread-Easy film path makes threading a simple,
understandable operation. You can thread it, and
put a picture on the screen in seconds. (In tests at a
trade show, 473 guests proved you can thread the
RCA *'400" in less than 30 seconds).

way
t;o 2§iIio^^ ^ouixd film^

Just a whisper of nylon gears and precision-built
parts. That's all the operating noise you hear from the
RCA "400". Hardly a murmur from the big, husky
motor. No need to turn up the sound to blast out pro-
jector noise.

(In noise-level tests on five leading projectors, the RCA
"400" proved it operates more silently than any of the
others — well below the level of motion-picture engineering
society recommendations.)

For smooth operation, tell
your RCA Dealer you want the
RCA "400" 16mm sound projector.

Clipok these «
iniporlanl ndvantages of
the nV.X "400" Projeetor

1^ Thread Easy film path for 30-
second threading

2, Low-speed induction motor for
quiet service-free operation

3, Floating sprockets for gentle
film handling

i|, Husky motor, nylon gears for
long-term dependability

5, Simplified design for 2-minute
set-up. 3-minute pack-up

^, RCA-engineered sound system
for superb reproduction

For more information 3IAII, COIJI*tt\ XOW

VISUAL fRODUCTS

RADIO CORPORATION of AMERICA

eMGIMCtltlMC PRODUCTS OEPARTMeMT. CAMDEM. M.J.

In Conodo: DC A VICTOK Compony limilail. MonfMl

Visual Products. Dept. 25U
Radio Corporation of America, Camden, N. J.
Please send me your new, free booklet, RCA "400"
Senior and Junior Sound Film Projectors.

Name-

-Title-

Organization-

Address

City

PROJECTED PICTURES
Automatic and Continuous

show the best in brilliant color and eye-catching image
sizes on these quality projectors. Manufactured by
specialists in the design and creation of the most
effective pointof-purchase display equipment in the
field. For all purposes u«e —

1. the A D M A T I C

presenfing

30 slide scenes in
brilliant color;
changed auto-
matically. A new
23" X 16" scene
every 6 seconds!
•

For product displays.
trade show exhibits,
dealer salesrooms, tick-
et offices, sales meet-
ings, recreation centers,
theatre and hole! lob-
bies, etc. The Admatic
is your fully automatic
visual salesman. A cir-
cular slide disc holds
30 standard 35mm 2 x
2 slides, can be quickly
mounted, is easily detached and changed. 750-watt
illumination provides a brilliant screen image. Modem
case design attracts maximum attention.

Dimensions: Height of cabinet 5' 6W
Width: 28"; Depth 18". Screen: 23" x 16".

Admatic may be purchased or rented. For economical

terms write direct today.

i. For counfer or window display
/fs fhe S H O P P E R STOPPER

An ideal device for
point - of - purchase
counter displays!

•

SHOWS UP TO

20 LIGHTED

COLOR SCENES

AT 6-SECOND

INTERVALS!

(Automaiicafly changed)

Here's a continuous slidefilm projector tnat shows
brilliantly lighted pictures at 6-second intervals captur-
ing attention with a two-minute visualized story that has
billboard appeal but occupies minimum counter space.
Shows picture 9 5/8" x 7 3/16" using loop of 18
pictures on 35mm filmstrip.

FOR RENTAL OR PURCHASE TERMS
Write, wire or phone DAvis 8-7070

The HARWALD COMPANY, Inc.

1216 CHICAGO AVENUE
EVANSTON, ILLINOIS

TRENDS IN BUSINESS FILMS:

I CONTINUED FROM PACE EIGHT)

afliT another, much as its proponents would like
to believe.

There's a cue in this common-sense viewpoint
that confirms the importance of the best in film
content as our first objective, with the best of the
new color film processes at our command, the
freedom of choice of technical ideas to apply
when the situation warrants its use.

The big convention, the important "new prod-
uct preview," or the series of dealer meetings
from coast to coast may be perfect vehicles for
a 3-D or wide-screen film presentation in such
controlled situations. That is certainly the pres-
ent opportunity. But no sponsor will want to
overlook the importance of sufficient standard
16mm optical prints to serve tens of thousands
of consumer groups and other channels.

Association of i\ational Advertisers and U.S.
Chamber oj Commerce Interested in Films
•k During this year, some of the nation's leading
business associations have given further recogni-
tion to the importance of films. Charles Percy,
president of the Bell & Howell Company, ad-
dressed members of the Association of National
Advertisers meeting in Chicago on Tuesday,
September 22. His speech "Breaking Through
Sales Barriers With New Dimensions in Motion
Pictures" underscored the vast new 16mm audi-
ences being reached by sponsored films and ca-
pably reviewed the four big selling jobs which
face all corporate presidents today:

(1) Selling stockholders on the problems and
programs of management.

(2) Selling and telling employees the eco-
nomic facts of life.

(3) Selling the general public on our com-
pany.

(4) (And today, most important) selling
enough product to equal the tremendous produc-
tive capacity we have built up.

ir The Chamber of Commerce of the United
States, through its Visual Education Department

OPPORTUNITY IN
NEW ENGLAND

An additional experienced man, prefer-
ably age 25-35, is needed in our Motion
Picture Department. Man selected will
work closely with present Director in
steady production of 16 mm. educational
films, many of which in past have won
awards in national competition.
For more complete Information about
this job and its possibilities, write giving
details of your own qualifications and
experience, salary expected, etc. to:

Personnel Department

AETNA LIFE
AFFILIATED COMPANIES

151 Farmington Avenue
Hartford 15, Connecticut

1 8 5 3 — Aetna Life Centennial — 1 9 5 3

launched an intensive program of film indoctrina-
tion along the lines of Mr. Percy's second ob-
jective.

Under the general heading of "Explaining the
American Business System Through 16mm Films"
this department is screening "every available
film in this area." Within a few months, the
Chamber plans to issue a catalog of films which
will be recommended for showing before local
organizations, industries and business firms. For
those films which it considers to be outstanding.
Discussion Leader Guides are being prepared.
Among the ten guides already completed are those
covering such films as Big Idea (Swift and Com-
pany) ; IF hat Makes Us Tick (N. Y. Stock Ex-
change) ; Freedom and Power (General Electric
Company) ; Opportunity, U.S.A. (Investment
Bankers Association) ; and Inflation (Twentieth
Century Fund).

Fall Meeting of Industrial Audio-J isuul
Association in Pittsburgh October 1.3 to 16

"k Members of the Industrial Audio-Visual Asso-
ciation, holding their annual fall meeting in Pitts-
burgh, Pa. on October 13-16 will hear an opening
address by Leo Beebe. lAVA president, on "The
New Era in Industrial Motion Pictures." A fea-
tured address by Arthur P. Hall, vice-president
in charge of public relations and advertising for
the Aluminum Company of .\merica, will cover
the topic "Motion Pictures and Visual Aids as
Viewed by Management" on the opening day.

Association members in that city will also pro-
vide facilities for the three-day meeting and op-
tional Friday field trips. These include U. S.
Steel, Westinghouse. Bell Telephone and Alcoa.

The Christophers Request Stock Footage
to Help Build Film-TV Programs for Future
* With the cooperation of at least one prom-
inent film sponsor already assured. The Chris-
tophers, famed national human relations group
headed by Father James Keller, are at work on
a new series of informative visual programs on
life and occupations in America.

For these programs, the request is made of
similar business film users to supply available
stock footage on the American scene, business
and industrial backgrounds, etc. Those who are
willing to make negative available for duplication
should write to The Christophers, 18 E. 48th
Street, New York City 17. Mention this item in
Business Screen when vou write. ^

TYPE TITLES

Produced up to
o stondurd—not
down to o price

Knight Studio

159 E. Chicago Ave. Chicago 1 1

BUSINESS SCREEN MAGAZINE

South African diamond mine scene from color m otton picture, "A Diamond Is Forever" produced
by Sound Masters through N. IF. Ayer and So n agency for DeBeers Consolidated Mines. Ltd.

In Mexico, South America, Phiilippines, Thailand. This seasoned, personnel, through wide experience under

Singapore, and now South Africa, Sound Masters all conditions, has acquired skills that are invaluable

production crews have travelled far and brought their whether the "location" be just down the street or on

pictures "back alive". the other side of the world.

SOUND MASTERS, INC

165 WEST 46TH STREET, NEW YORK 36, N.Y.

ESTABLISHED 1937

PLAZA 7-6600

NUMBER 6 • \OLLME 14 • 1953

There's MORE of everything

you Avant to see in your Release Prints

on Type 238 Ansco Color!

\ ^\TC/"^/^ Hinghamton, New York.

A Division of General Aniline & Film Corporation. "From Rest'arch to Reality.''

BUSINESS SCREEN MAGAZINE

is for us . . , .

Collier's for June 20, 1953

the \o°^°''
„,-,. .out cattoon.

theif

-iu\

.\vn

^. th-v

>\cve

,\ bA^*-

hssion

, ec\U'

,,i jn

lie -■

,.ba\\

icture

vs rO'

ide up '

♦ Winner First Award — Science Films
Cleveland Film Festival — 1953

Our thanks to General Electric for allowing us to
prove once again — that

—"the more difficult the subject the greater
the challenge."

■0-V--

^ [eiUt VitUi^ita/»rX 0 *iotUicUcn^ Ji

NEW YORK - 60 E FORTY-SECOND SI. CHICAGO -AMBASSADOR WEST HOTEL LOS ANGELES - 201 N. OCCIDENTAL BLVD.

NUMBER 6 • V O I. I • M E 14 • 1953

PERFECTION IN THE
MAKING

Trifles make perfection . . . and in successful film pro-
duction . . . perfection is no trifle.

30 years' experience has proved there can be no "short
cuts" or "side steps" in truly superior filmcraft. Quality
can never be compromised, for every detail counts.

Your next film can be your finest . . . regardless of budget.

May we have the opportunity of showing you how
. . . soon?

PRODUCTIONS

A. DIVISION OF NE^VS REEL LABORATORY

1729-31 SA.NSOM STRKKT • PHIL.A.DKLPHIA 3, PENNA..

RJTTENHOL'SE 6-3»9a

lODGE A PRODUCER BY THE COMPANIES HE KEEPS

Camera Eye

Editorial Notes & Comment

Postmasters Define Savings and
Limitations of "Book Rate" on Films

♦ Sincf PrcsiiluMl Eisi-nliuwi-r'-s si^-
nature on Public Law 111 was first
announred. business and industry
liave l)een waiting for postmasters to
begin clarifying the "boolt rate" for
films. Signed July 20. the law estab-
lishes lower postage for films and
other audio-visual materials under
certain conditions.

Particular attention to that part
of the law pertaining to the mailing
of 16mm films, slidefilms and similar
materials was called by Assistant
Postmaster General N. R. Abrams
recently as he assisted in the explan-
atory phase.

Defines Business Use
Regarding the shipping of busi-
ness sponsored materials. Abrams
points out that under the provisions
of section 31.83 (e), "it is required
only that the sender or addressee
(not both the sender and addressee)
... be a school, college, university,
01 public library, or a religious, ed-
ucational, scientific, philanthropic,
agricultural, labor, veterans' or fra-
ternal organization or association
not organized for profit and none
of the net income of which inures to
the benefit of any private stockhold-
er or individual."

The special rate of four cents for
the first pound or fraction thereof
and one cent for each additional
pound or fraction applies only to
parcels addressed for local delivery
in the first, second, or third zone or
within the state in which mailed,
according to Abrams.

No Special Permits
Mailers do not have to obtain spe-
cial authority or a permit to mail
16mm films and related materials
mentioned in the law at the pound
liook rates provided in sections 3 1-.83
and H.Si. Postal Laws and Regula-
tions. The endorsement "Sec. 3 1.83
(e),P.L. &R." or "Sec. 34.84 (h),
P.L. & R.." whichever is applicable.
is sufficient identification. Parcels
mailed under 34.83 (e). must show
the sender or addressee to be an or-
ganization or association in the non-
profit categories stated by the law.

Because "films do not have the
physical characteristics of books and
for postal classification cannot be re-
garded as such." Abrams cautions
that they are not entitled to the size
and weight exemption in exception
I n of Public Law 199. Parcels con-
taining films and related materials
mailed at the book rates are subject

to the size and weight limits estab-
lished for fourth class matter by this
law. embodied in the notice of No-
vember 1. 1951, when mailed at post
offices of the first class addressed for
delivery to another office of the same
class.

Aetna Adds "Stay Alert, Alive"
To Long List of Safely Films

♦ Lowell Thomas gives a film re-
port on the story behind the re-
markable downward trend in indus-
trial accidents over the last quarter-
century in a new 16mm motion pic-
ture, entitled Slay Alert. Stay Alive,
released by the public education de-
partment of The .Ttna Casualty and
Surety Company.

In the 12-minute film, the vet-
eran radio news commentator goes
behind the scenes in a typical
American industrial plant to show
first-hand how its safety organiza-
tion has been whittling down the
toll of accidents, which now occur
only a third as often as 25 years
ago.

Out of this motion picture story
of a plant safety program emerge
the factors which have contributed
to the decline of industrial acci-
dents: new operations being de-
signed to prevent accidents, con-
tinual search by safety experts for
existing hazards, constant instruc-
tion of workers in the dangers they
face, widespread use of machine
guards, and promotional programs
to remind workers of the need for
unending vigilance.

The film is dotted with scenes of
potentially hazardous situations
which are neutralized through an
alert safetymindedness inspired by
an accident prevention program that
starts with top management and in-
cludes all workers.

Stay Alert, Stay Alive is one of
a score of safety films produced by
j^tna as a part of its continuing
loss prevention program. The film
may be obtained without charge
for showings through local .^Ltna
representatives or through the com-
pany's Public Education Depart-
ment at Hartford, Conn.

♦ * •

Jewell to George F. Foley, Inc.

♦ Ikm.nc Jewell, former visual edu-
cation director of the Boy Scouts of
America, has joined George F.
Foley, I.nc. as an account executive
in the industrial films department.

* • •

Public Utility Survey Continues

♦ Roiause of a fine response to the
initial Business Screen survey on
the use of films in the public utility
field, the feature has been expanded
into two parts. A second installment
w ill be carried next month.

BUSINESS SCREEN MAGAZINE

PROUDLY CHEAT

the

HMd

MircheU cameras are creofed, not mo»t produced— the lame supreme custom
workmanship ond smooth, positive operoliof> is found in each Mitchell camera.
16 mm or 35 mm. Available to give Mitchell Comeros olmost limitless copabil-
ities, are the finest of professional accessories.

NUMBER 6 • \ O L U M E 14

FEATURING
35mm THREE CHANNEL
INTERLOCK PROJECTION

MOVIELAB FILM LABORATORIES, INC.

619 West 54th Street. New York 19. N. Y. JUdson 6-0360

SIGHT & SOIND

NEWS OF BUSINESS FILMS

Film Shows Wire Reinforcement
Uses in Concrete Construction

■k Steel sinews which hold together
the concrete mass of a 20th century
iiilding will be exposed to view in
The Builders, a 30 minute color mo-
tion picture sponsored by the Wire
Reinforcement Institute, Inc., Wash-
ington. D. C.

The film, which Industrial Motion
Pictures has half completed and
hopes to finish by the first of the
year, will tell the story of Welded
Wire Fabric's role in past and con-
temporary reinforced concrete con-
struction. Location work to date has
entailed 15,000 miles of travel in
states from the Mississippi river to
the Eastern seaboard. Over 6,000
feet of on-the-job application of wire
fabric, including tunnels, huge build-
ings, and city streets have been shot.

Early rushes show promise that
The Builders will be full of action
and scenic beauty.

American Marietta Company Is
Sponsor of New Product Film

"At The Industry Builder, a motion
picture depicting the growth of the
American Marietta Company, is in
production at Kling studios in Chi-
cago and Hollywood, it was an-
nounced recently by John K. Turner
of Turner Advertising Agency.

The company's president. H. J.
Hemingway and Lee Boyd of the
agency are working with the studio
to develop the 27-minute color film.
Cameramen will shoot the picture
on location at the company's more
than 60 plants throughout the United
States and Canada. The Industry
Builder will also include scenes of
many users of American Marietta's
products to illustrate the part the
company plays in the industrial
economy.

Art Lewis will handle the script
and Gail Papineau is in charge of
production.

American Indian Artcraft Stars
In New Santa Fe Railway Film

'k America's first artists were its
Indians and in a certain sense its
only native artists are its Indians.
Arts and Crajts oj the Southtcest
Indians, a new 16mm, sound and
color motion picture released by the
Santa Fe Railway, is the story of
today's Indian artisans.

In two parts, the 22-minute film
exhibits the creation of beautiful,
intricately painted pottery from a
ball of grey clay and handsome

jewelry from scrap silver and rained
turquoise and many other works of
folk art. Part one treats of Navajo
art; part two is an appreciative look
at works of Pueblo type Indians,
such as the Zunis.

Prints of Arts and Crafts of the
Southwest Indians are available on
a free loan basis for showing to civic
clubs, church groups, employee asso-
ciations, or school clubs. Address
requests to the Santa Fe Film
Bureau, 80 East Jackson blvd., Chi-
cago 4, Illinois or local Santa Fe
Agents.

Wolverine Tube Lists Three
Current Films for Technical Use

"k Three phases of the manufacture
of metal tubing are explained in
three films sponsored by the Wol-
verine Tube Division of Calumet &
Helca, Inc., Detroit. The 16mm
sound films are:

Quality Control — From Ore to
Finished Product, a 40-minute color
story of copper tubing. It begins in
the Calumet mines of upper Michi-
gan and shows the removal of ore
from the ground. Other sequences
divulge the steps of smelting, refin-
ing, manufacturing, and fabrication
of Wolverine tube.

The Tube of Tomorrow, a 25-
minute color feature of the corpora-
tion mines in Michigan. Production
facilities and techniques of seamless
non-ferrous tube manufacture in the
Decatur, Alabama plant are pictured.

The Leading Role, a 25-minute,
black and white account of electric-
welded steel tube and its many ap-
plications. Designed for company
personnel and engineering and pur-
chasing organizations, the film has
significance for designers, specifica-
tion writers, production men, and
buyers in the metal working indus-
tries.

"Decision for Chemistry" Released

♦ Monsanto Chemical Company's in-
spirational film Decision for Chem-
istry is being nationally distributed
by Modern Talking Picture Service
exchanges in 28 cities.

Salesman-Researcher
Available

Bright, imaginative young
man. sales and heavy Social
Work and use of audio-visuals
backgiound New York, Chi-
cago. Israel. Working on
PhD. .\vailable immediately
for sales, promotion, research
New \ciTk or Chicago.

Arthur Jordon Field

L'.io W. 105th St. NY 25, NY
ACademy 2-8773

BUSINESS SCREEN MAGAZINE

But
#y#OM/##yy pictures

A swinging pendulum is motion. So is a revolving turntable.
Botii frequently are the props of the window-display man,
for he knows that motion attracts attention.

It is for this reason that Unifilms goes beyond physical
movement to convey your film-message to your audience.

Imaginative research, scripting and direction— and
the imaginative use of sound — are brought into focus at Unifilms
to stir and influence hopes, ambitions, prejudices, fears . . .
to create nuning pictures rather than simply motion pictures.

The cost? Well, Unifilms" clients have been moved
to express their gratification with the savings effected
by Unifilms" economical production techniques.

It costs you nothing, obligates you in no way, to hear more
about Unifilms. Why not make a date by telephone . . . now.

■ FILMS. INC

NOT JUST MOT/ON PICTURES. BUT MOV ING PICTURES

146 EAST 47TH STREET

MEW YORK 17. NY.

MURRAY Hill a-93as

22S SOUTH I5TH STREET

PHILADELPHIA 2. PA.

KlMaSLCY 5-aOt3

.MM B E R 6 • V 0 L I :.M E 14

WHEN YOU BUY PROJECTOR CARBONS

-BUY "NATIONAL!'

W/f^ o F/y Rocf. . .

And You Can't Hold An Audience
With a Dim Picture

IF YOU EXHIBIT 16mm FILMS TO 100 OR MOrtE PEOPLE,

you can't possibly provide optimum screen illumination by
any means except the carbon arc. And the "National" carbon
arc for I6mm projection is 4 times brighter than the next best
light source.

Today, with so many business and educationa' film produc-
tions under way — with record high attendance and accelerated
distribution, with constantly improving production quality
and the imminence of such new film techniques as 3-D —
audience attention is at a premium.

Make it a point to investigate the latest equipment for carbon-
arc projection of l6mm motion pictures. You'll find it safe,
simple, economical . . . with a difference in picture quality you
can SEE.

The term "National" if a registered trade-mark
of Union Carbide and Carbon Corporation

NATIONAL CARBON COMPANY

A Division of Union Carbide and Carbon Corporation
30 East 4Znd Street, New York 1 7, N. Y.

Diilritt Sale, Office,: Atlanta. Chicago. Dallas, Kansas Cit)-. New York. Pittsburgh. San Fr^
In Canada: National Carbon Limited. Montreal, Toronto, Winnipeg

BUSINESS SCREEN MAGAZINE

o€S>

\ ^^

* DIVISION or \ ^^^ N*^iy^

REPUBLIC PICTURES CORPORATION \\-4^ V^^

r J^'

959 N. SEWARD ST. HOLLYWOOD, 38

pkone HO <)\^^\

N I M n K R I. • \ I) I I M r II • 1 oi J

but you'll rarely find him filling this chair.

Right now — as usual — he's out . . . fitting film

to a client's needs, right down to that last

very important frame. He's a TRANSFILM Account Executive

selected for his broad business and sales

background and his ability to translate ideas

onto film. This work often fakes him out into

the field. That's where he is now . . . and

the shiny swivel chair has been left

to fend for itself.

That's one good reason TRANSFILM Productions

do the job for which they were ordered. Because

they are produced by active businessmen

who con "double in celluloid" and by film

producers who know their business.

At TRANSFILM, better films for business are
produced by men who demand perfection,
of themselves, of each other, of everyone who
participates in the making of a motion picture.

35 WEST 45TH STREET, NEW YORK 36, N. Y.
JUdson 2-1400

Dr. Wetzel Will Receive SMPTE
Award for Magnetic Tape Work

♦ Dr. W. W. Wetzel of the Minne-
sota Mining and Manufacturing
Company will receive the Society of
Motion Picture and Television En-
gineers' Samuel L. Warner Award
foi 1953 for his contributions to de-
velopment of magnetic tapes and
films for sound recording. The se-
lection was made by the Society's
board of directors.

The award is presented annually
as a memorial to the late Mr. War-
ner, who with his brothers, Harry
M., Albert and Jack L. Warner,
pioneered in the field of talking pic-
tures a generation ago.

Presentation of the award will
take place on the opening day of the
74th semi-annual convention of the
Society, October 5-9, at the Hotel
Statler in New York.

Keynote address, at the opening
luncheon meeting, will be delivered
by Henry J. Taylor, radio commen-
tator and author. All phases of the
current changes and new develop-
ments in motion pictures and tele-
vision will be discussed at the ses-
sions and meetings of the convention.

Because of the unusual interest in
new techniques at this time, the So-
ciety has announced that the conven-
tion will be open to every branch of
the financial and entertainment
management of American show busi-

Biological Photographic Group
Elects Warren Sturgis President

Warren Sturgis, president of
Sturgis-Grant Productions, Inc.,
has been elected president of the
Biological Photographic Asso-
ciation for 1954, and has been
made a Fellow of the Association.
Mr. Sturgis has been a director of
the B.P.A. since 1950, and its vice-
president in 1952 and 1953.

Mr. Sturgis said there is increas-
ing interest at this time in the pro-
fessional work carried on by bio-
logical and medical photographers,
in which motion pictures play a
large part. During the next year he
plans an expansion of the ser\'ices to
members of the B.P.A., and a drive
to make these services better known
to the members' potential profes-
sional and commercial clients.

Columbia Will Produce Picture
with Grant from Republic Fund

♦ Part of a grant from the Fund for
the Republic will be used by Colum-
bia University to produce a motion
picture on its Bicentennial theme,
"Man's Right to Knowledge and the
Free Use Thereof." The announce-
ment was made by Dr. Grayson
Kirk, president of the university.

Besides the film, recordings for
radio broadcast and several pam-
phlets will be financed by the
$40,000 grant. A second grant of
$4,500 is for a two-day conference
sponsored by Columbia and the
American Foreign Law Association
to take place in 1954.

The Fund for the Republic was
created by the Ford Foundation
which endowed it with $15 million
last February. It is independent of
the Foundation and exists to strength-
en the basic rights of the Con
stitution, and to "support activities
directed toward the elimination of
restrictions on freedom of thought
inquiry and expression in the United
States.

Elwood M. Russey, Photography
Director at Byron, Dies Aug. 26

♦ Byro.n, Inc. has announced the
death, on August 26, of Elwood
M. Russey, director of photography.
An officer and on the board of direc-
tors, Mr. Russey has been with the
organization since its incorporation
in 1938.

Producers from many parts of the
world have worked with Mr. Russey.
called "Russ," and many will re-
member him for his effective assist-
ance and wide technical knowledge
of the motion picture industry.

Mr. Russey, 46, is survived by his
wife and two children.

EQUIPMENT FOR SALE

Bell & Howell 35 mm Standard
Camera Model B Serial No. 950,
including one 40 mm Cooke coated
and T Stop lens No. 193833, one
50 mm Cooke coated and T Slop
lens No. 184274, one 100 mm
Cooke coated and T Stop lens No.
BF2337, one new Richardson Syn-
chronous Motor for the Bell &
Howell Camera, one Sunshade
Matte Box complete, one new
Camera Equipment Balanced TV
Model Tripod Model 65 . $3,000.00
Arriflex 35 mm Camera, Serial No.
2024 with one 28 mm Schneider-
Xenon lens No. 1913639 one 5 cm.
Carl Zeiss Jena No. 3181780, one
8.5 cm. Carl Zeiss Jena No.
3210112, one 125 mm Astro-
Berlinn Lens No. 1540752, one
Arriflex Blimp and Synchronous
Camera Motor, four 400 ft. Arriflex
Magazines, one Arriflex Hi-Hat —

all new $2,900.00

Maurer 16 mm camera in case,
Serial No. 261, one 1" Baltor lens,
Serial No. BF-1430, one 2" Baltor
lens, Serial No. CF-259, one 3"
Baltor lens, Serial No. BS-2017, two

400 ft. Maurer Magazines

$4,000.00

L. F. Filzpotrick
1700 S. Second Street
Si. Louis 4, Missouri

BUSINESS SCREEN MAGAZINE

when your sponsored film is distributed by Modern you get a nose count
of die number of people in the audience for each booking. We can't tell you

how many of those people are left-handed, but we can, and do, give
you tabulated reports in detail and summary that make it easier for you to

analyze the effectiveness of ^'our film program and make it easier
for you to prepare precise management reports.

The regular IBM certifications that Modern furnishes to its clients

teU how many people ( of course ) and also tell audience statistics
by state, sex, age level, type of organization, ten ranges of city size,

and NOW by 169 metropolitan markets.

Our new exclusive facility for reporting circulation by metropolitan area
classification gives you an exact picture of how much of yoiu
circulation is truly urban and how much is rural . . . and if you want either
one widiout die other, our matching promotion and booking controls can

generate the one type of circulation that is most valuable to vou to the
exclusion of the odier.

This extra benefit for you conies at no extra chaige, and is in addition to die
promotion, care of prints, and the many other things we do to pro\ide
a complete service for the distribution of sponsored films.

Modern is a service business . . . serving the sponsor and serving the audience . . .
serving both to the best interest of each and to the best of our ability.
We feel diat our merit is attested to by die number of leading
companies and associations that have selected Modern as their film distribution
specialists after complete surveys of all odier methods. It will pay you, too,
to find out what Modem can do for you.

Get complete information about Modern service b\' phoning or wTiting

to any of our addresses hsted below.

MODERN TALKING PICTURE SERVICE, inc.

NEW YORK: 45 Rockefeller Plaza • JUdson 6-3830

PHILADELPHIA: 243 South Brood Street • KIngsley 5-2500
CHICAGO: 140 East Ontario Street • DEIoware 7-3252
LOS ANGELES: 612 South Flower Street • MAdlson 9-2121

N i; M B E R 6 • VOLUME 11

y\3 N 11^ /r e

DeVRV UNI

y 4/ {hmlcs

TECHNICAL SERVICEJNC.

m V__-^^ \ When Technical Service, Inc. wanted a light-

With Men Who Know Motion Picture Projectors Best! \ ';^^::'^:::Z^::;^^t^t::,

\ picked the DeVrylile "5" as the basic unit for use

DiWRX 8AS/C fM:QHf<U\StAS ARE USED

IN POPULAR PROJECTORS MADE

BY OTHER MANUFACTURERS

The quality of a manufacturer's product is the backbone of his
business. He must be positive that every element that goes into it is
the finest he can obtain. Because their rigid specifications demand
the best, many manufacturers use DeVry basic mechanisms in the
production of their products 1 three of these manufacturers' products
are featured in this advertisement i.

These manufacturers and their engineers — the men who know
16 mm. projectors best- RELY ON DeVRY, sure in the knowledge
that DeVry equipment has no competitive equal. Their choice should
be your personal guarantee of the superior workmanship, unmatched
performance, and unparalleled quality found in all DeVry products.

Because industrial leaders have acclaimed DeVry as their "1st
Choice." more people everyday are saying, "AS HARD AS YOU TRY,
YOU CAN'T BEAT A DeVRY."

r^TS ABOUT THE

e Ir^ J A N

DEVR YLI TE ''5

By competitive tests,
the DeVrylite "5" and the
DeVry JAN have no equal
in the 16 mm. sound motion
picture projection field.

For heavy duty use and
35 mm. sound and picture qual-
ity—the DeVry JAN stands
alone.

The lightweight DeVrylite
"5". which guarantees a pro-
fessional performance every-
time. is a product that is backed
bv 40 years of experience and
research.

Any DeVry dealer will
be glad to give you a free
demonstration or, if it can
be arranged, he would prefer
to make it a competitive dem-
onstration to show the su-
perlative qualities of DeVry
products.

picked the DeVrylile "5" as the basic unit for us
in their "Suitcase" proiector. This TSI product ho^
a 2000-foot nim capacity and delivers a 55-minute
program in either color or black and white. Using
the DeVrylite "5" basic mechanism, it affords
unparalleled results for selling, on-the-job training,
or business meetings.

NESALESMAN

Busch "Cinesalesman," an outstand-
ing continuous projector knowrv for its versatility
ond dependability, employs DeVrylite "5" equip-
ment as its basic proiector and sound mechanism.
Sharp, steady, and clear pictures coupled v/ith
high fidelity and undistorted sound, are accom-
plished every time with the "Ctnesalesman" for
more effective sales programs, training films, and
on-the-spot demonstrations.

GEO. W.

COLBURN
LABORATORY
INC.

Film producers make
a "first print" right
every lime in the
cutting rooms and
recording studios
with this double
system 16 mm. pro-
iector developed by
George Col bur n
Laboratory Inc. To
assure perfect "pro-

fes

al"

every time, DeVrylite
"5" units were cho-
sen as the basic
sound and picture
mechanisms.

• The DeVry JAN

after years of research, uas

buill for Ihe exclu^

ivc use of the Armed forces

ofour nation. This

unit, because of its superior-

it) in sound and

projection, is replacing all

rillianc* ohtoinmd wfffi o lOOO-wott I
descent lamp moJr«s it possib/* for O '
to perform w/ier« only arc-Hghlii
unitt (v«r* ustd previously, h wHI fhrow
[ 12 profmtiiofial'typm picfvre 175 h.
accompanied hy qu<dily in sound hereto-
fore only obtained wrf/i 3S mm. pri^ecfon.

DeVry Corporation

nil W. ARMITAGE AVE., CHICAGO 14, ILL

BUSINESS SCREEN MAGAZINE

It's here — the most complete laboratory ier\ice in color — and ready iioiv!
~tT^ Yes — our color printing ser\icc has been expanded to include all the

new techniques of the NEGATIVE - POSITIVE PROCESS in both Eastman and Ansco color.
Today for instance you can produce vour new subject in the SEGATIl'E • POSITIVE
PROCESS and obtain both Ifttiim and ^'^iiiw rck-.ise prints of ama?ing beauty and color fidelity.

Certainly we have a well rounded production service; — it includes:

Developing 35mm Eastman or Ansco Negative

16mm or 35mm Negative — Positive dailies and release prints.

Separations, internegatives and opticals

1 6mm Kodachromc or Ansco reversal

SCE^:E to SCEjSE color — corrected prints, either

contact or reduction
Black and White reversal prints
Edge - numbering
Negative matching

All

<lo«<

0."^''

nil''

«"l)

l,ig''^*' ''

SOW'-'

\Ch)

not

Sjx 6-08&3

color service co., inc.

115 W. 45th ST.. NEW YORK. N.Y.

NUMBER 6 • VOLUME 11 • 1953

NOW

Synchronous

RECORDING

with your present Tape Recorder!

Does your present tape recorder operate at 15 cps? Then add this
compact, inexpensive unit and get lip-synchronous sound track
recording "on location", using standard 'A" tape and a minimuni of
equipment.

The Fairchild Model 141 generates control track for picture
synchronous recording, "mixes" track simultaneously with pro-
gram material at 30 db down. No interference with immediate
playback. Effect substantial savings by using only the good "takes".
Sound studios will process your tape and transfer to film, or you
can play tape back in perfect synchronism with a Fairchild
Pic-Sync Tape Recorder.

Fairchild Model 141

Control Track Generator

is compact, portable —

$200 f.o.b. Whitestone, N. Y.

5'i"high, IH4" wide,

11^1 " deep; weight 10 Vi lbs.

World's Finest

Professional Tope Recorder—

(AIRCHIID Model 126

Fairchild Model 126
Professional Tape Recorder (left)
with patented SyncroU Drive
and Pic-Sync Attachment (above)
installed within console.

No other Tope Recorder offers oil these EXCLUSIVE FEATURESI

SYNCROLL DRIVE insures exactly synchronous tape speed,
gives accurate program timing, on-pitch reproduction.
PIC-SYNC ATTACHMENT (optional) corrects for tape
stretch, shrinkage, provides absolute lip-synchronous timing.
AUTOMATIC FRAMING CONTROL (with Pic-Sync)
brings recorder into frame with projector or other equipment,
regardless of difference in starting times.
OVERSIZE CAPSTAN with 180' tape wrap
eliminates slippage.

HIGHEST SIGNAI^TO-NOISE Ratio of any tape recorder
assures minimum distortion in recording and dubbing.

Write ier illustrated literature and prices.

RECORDING.
EQUIPMENT.'

Eighth Ave., Whitestone, N. Y.

SIGHT AND SOUND

♦ Louis D. Snader. president of the
National Society of Television Pro-
ducers, was in New York last month,
conducting a series of talks with
Melvin L. Gold, Board Chairman of
the National Television Film Coun-
cil, with regard to the establishment
of a West Coast chapter of the
NFTC.

According to Mr. Snader, the con-
summation of such an arrangement
would in no way affect his present
organization, which is comprised
solely of television producers, film
and live. The National Television
Film Council includes all program
entities in television, including film
producers and distributors, television
stations, advertising agencies and
publications.

Mr. Gold, NFTC's chairman, was
recently honored at a testimonial
luncheon in New York in recogni-
tion of his many contributions to the
film and television industries.

McGregor Products Announces New
Color Duplicating 16 & 35nini Film

♦ A color duplicating film planned
for commercial use in making quan-
tity prints of motion pictures and
slidefilm duplicating was recently
announced by McGregor Prod-
ucts CoMP.\NY. The new film will
be made in both 16 and 35mm, with
single or double perforation.

All McGregor film is of the sub-
tractive type with dyes added dur-
ing selective reversal processing.
Production for the last six years
however, has been solely for the am-
ateur market.

Several of the features of the new
film are completely new according
lo William J. Brown who developed
it. Color balance is fixed by using
the same emulsions for the blue, red
and green, allowing one standard
filter pack lo be used for all different
emulsions. Exposure index of the
film is Weston 1.

SOUND RECORDING

at a reasonable cost

High fidelity 16 or 35. Quality

guaranteed. Complete studio and

laboratory services Color printing

and lacquer coating.

ESCAR

MOTION PICTURE SERVICE,

7315 Carnegie Ave.,
Cleveland 3, Ohio

.A.MPRo's new presidcnl-clcct is Mr.
Herbert P. Niemann.

Herbert P. Niemann Is Named
President of Ampro Corporation

♦ Herbert P. Niem.^.n' was elected
president of Ampro Corporation.
manufacturers of 16ra sound mo-
tion picture projectors and tape re-
corders, last month according to
an announcement by HERMANN G.
Place, president of Ampro's par-
ent company, General Precision
Equipment Corporation of New
York.

In announcing the election Mr.
Place said that ARTHUR J. P.\lmer,
Ampro president since 1947, had
resigned to undertake special as-
signments for GPE.

For the time being Mr. Niemann
will retain the position he has held
since 1948 as president of Hertner
Electric Company, another GPE
subsidiary which manufactures elec-
trical rotating equipment in Cleve-
land. Most of Mr. Niemann's time
will be devoted to his new responsi-
bility with Ampro.

Born in Germany, Mr. Niemann,
now- 51, emigrated to the United
States in 1926. He is a graduate of
the University of Hamburg and at-
tended Northwestern Universit)'.

SCRIPT WRITER
AVAILABLE

Experienced. Strong on plot
and technicalities — chemistr)',
radio, electronics, gasohne en-
gines. Also public relations
and sales promotion experi-
ence. Free lance or full time
considered. Address:

Fred E. Ebel

3707 North 58th Boulevard
Milwaukee 16, Wisconsin

BUSINESS SCREEN MAGAZINt

Whatever 'Communications

For Civil Defense' cost, it

is worth a MILLION."

put them all together, they spell C-0-N-F-l-D-E-N-C-E
. . . the confidence each client has in YOlJ-U'U'll !

K^wen ^V vlurpky. G^roauciton

723 SEVENTH AVENUE

NEW YORK 19, N. Y

S INC.

PLAZA 7-8144 .

DISTINGUISHED MOTION PICTURES FOR INDUSTRY AND TELEVISION

NUMBER 6 • vol, II ME 1» • 19S3

and the talk is all about

the most complete motion picture

service for producers . . .

all this at

cineffects, inc.

115 W. 45th ST., NEW YORK, N. Y.

and now the most recent development

Eastman neg.-pos. color for art,

animation and special efjects-

talk it over with us,

you won t regret it

CI 6-0951

Films to promote norlil trade —

International Magnetic Striping Service to Expedite
Wider Use of Business Films in Lands Abroad

MAc.NKTic Striping of motion pic-
ture film has bern a boon in
many ways, serving industry inter-
nally and in the sales field but none
of its applications are so clear-cut
and interesting (or profitable) to
business as that of the export field.

Baffling to export managers for
many years has been the problem
of converting good company films
on products going overseas (and on
U. S. facilities, etc.) so they arc both
palatable and understandable in
many lands abroad. The cost of go-
ing to optical printing in this case is
nearly always insurmountable when
only a print or two per country is
needed for the company branches
involved.

Many Different Dialects
Then, too, getting a faithful trans-
lation is just one of the further
problems and getting that transla-
tion into the proper dialects or
phrasing of the land for which it is
intended has constantly slowed the
use of business films abroad.

In this important era of develop-
ing foreign markets and of encour-
aging foreign trade and training as
key elements in our business and
political policies, the arrival of mag-
netic striping and recording coupled
with a new international service that
combines the translation and com-
mentary services into one useful and
economical package is indeed a real
boon.

Use Regular 16iiim Prints

That is the service performed in
16 foreign lands through one central
organization, headquartering in
Paris. Pyral of 2, Rue Beranger,
Paris (3) France requires only dupe
negative or your surplus prints ed-
ited for overseas use. They are
prepared through a family of licen-
sees with equipment located in such
countries as France, Italy, Belgium,
Holland. Switzerland, Germany and
Great Britain (in Europe) to fur-
nish branch offices of firms in those
lands of Europe with faithful trans-
lations and local commentaries of
your export films.

In Asia, Pyral has licensees in
such lands as Siam, British Malaya,
and India (this fall) and in Latin
America, Pyral has set up arrange-
ments in Chile and Uruguay, Colum-
bia and Cuba (the latter this fall).
Other lands include Australia, South
Africa and Portugal (also this fall).
Other arrangements are being made
for Brazil, the Philippines, Egypt,

Turkey, and Hong Kong (late this
fall I. '

Obviously, Britain and South Af-
rica don't require much in the way
of translation but it helps to have a
local personaHty on the sound track
or arrangements can be made with
branch personnel there or in other
countries to do the sound track il
they're suitable, and available.

Standards Are Maintained
\^'orking with projector manufac-
turers in France, Great Britain,
Spain, Switzerland and the United
States, Pyral has gone about this
carefully and thoroughly. Their
sound standards are high and they
are working with stereophonic tech-
niques (as we are in the U. S.) as
well as maintaining the quaUty of
magnetic recording by their affiliates.
Typical of the good ideas which
are expanding the horizon of the
business film, this international serv-
ice will be well worth the investiga-
tion an airmail letter to Pyral in-
volves. »

"Food for Freddy" Should Teach
Mothers, Tots, Teochers Nutrition

* Mothers and teachers have often
had a hard time proving to their
young ones that there's more to eat
than candy and ice cream, but Food
jar Freddy appears to be just what
the nutritionist ordered.

It is a new 16mm, color film spon-
sored by the Department of National
Health. Ottawa, Canada, and pro-
duced by Crawley Films Ltd. For 17
minutes the film reels out examples
and guidance to show that eating
patterns do much to determine
health. "Canada's Food Rules"—
specific edibles wisely grouped for
Freddy's best munching interest and
strength; the vitamins and protein
essentials of a good school lunch;
hints on meal planning, buying, and
storing — are shown to aid the
mothers of many little Canadian
Freddies.

To hold Freddy's attention and
sell him on the wholesome idea is a
sequence featuring sturdy, Uvely
white rats, the models of a balanced
diet, in contrast to undernourished
white mice that were victims of a
restricted diet.

The English speaking version of
Food jar Freddy is being distributed
bv the National Film Board of Can-
ada. A French Freddy is now in
preparation by Crawley. ^

BUYERS READ BUSINESS SCREEN

BUSINESS SCREEN MAGAZINE

better pictures

demand the

»e^ eau^/i>!m^^

PANORAM DOLLY

Ni'w life! New action! New drama! New interest! . . . are
achieved b>- pictures made with the Houston- Fearless Pano-
ram Dolly. Gives cameras complete mobility, produces smooth
pan effects, angle shots, running shots, dolly shots and count-
less special effects. Raises camera from low to extreme high
position smoothly and silently. Dollies in and out of scenes
quietly on rubber-tired ball bearing wheels. Dolly track avail-
able. Delu.ve model can also be mo\'ed sideways. Running
board attaches to side, if desired. Very maneuverable. Proved
completeK- dependable by leading studios in HolK-wood and
throughout the world.

FRICTION HEAD

Provides sm(H>th, tasy panning and tilting of cameras. Pans
360" on ball bearings. Tilts 45° up or down with camera
counterbalanced at all times. \'ariable drag and brake are
provided on both pan and till. Adjustable handle. Fits
Houston-Fearless and other standard tripods, pedestals.
dnllios and cranes.

ALL-METAL TRIPOD

Combines extreme ruggeduess. adaptabilitx , rigidity, ease
of operation and portability not found in any other tripod.
For studio or field use. Levels automatically. Tubular steel
legs are easily adjusted for height — lock positively to pre-
vent slipping Folds compactly. Two sizes: X and full length.

TRIPOD DOLLY

t;i\(s ccnveiiunt niol)ih(\ to triptxl-mounted Cili
the stnciin. It olters a rapid means of moving camera.
Wlmls swuel for maneuverability or can be locked paral-
lel lor str.ught line tracking. In field, provides easy means
for positioning camera. Strong, lightweight tubular steel.
Folds eompacth

HOUSTON
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Take your audience out of their seats • •

AND MAKE PARTICIPANTS OF THEM!

Sarra audience participation training films will increase retention
and cut your training time and costs.

Audience participation training films are an ingenious and novel method

which projects the trainee into your problem situations and identifies

him with your message. A question and answer format leads him into

accepting correct procedures while understanding and rejecting

unsatisfactory methods. It's a technique that Sarra's

permanent staff of training and merchandising experts

uses with unique skill and showmanship.

Sarra studios, specialists in visual training, have prepared

audience participation and other types of training films

for an impressive list of clients.

A Sarra representative will be pleased to discuss the application of proven,

effective Sarra techniques to your visual training problems. There is no

charge or obligation. Just phone or write your nearest Sarra studio.

ARRf^rr-

SPeCIAUSJS IN VISUAL SCLLING
New York: 200 East 56th Street
Chicago: 16 East Ontario Street

TIIIVISION COMMIRCIALI • PHOTOCKAPHIC ILIUSTRATION

MOTION PICrURIS

BUSINESS SCREEN MAGAZINE

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to specific hot spots within the projector body. The Venturi chimney breaks up the barrier of insulated air
which adheres to hot surfaces and bathes the lamp with a constant changing flow of cool air.

a R I L L I A N T — Spe<:ifical\Y designed and engineered for 500 watt operation, yet delivers far greater
screen illumination than most 750 watt projectors can produce. The exclusive LIGHT-MULTIPLIER opticdl sys-
tem plus oufomafic condenser alignment for perfect focus every time - proves Viewlex's right to projector
leadership. Each condenser is coded and individually mounted for ease in cleaning — just another indication
of the quality that is built right into Viewlex projectors.

One projector handles both single and double frame film strips, vertical
and horizontal 2x2 and bantam slides.

Professional quality 3", 7", 9" and 11" projector lenses available.
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NUMBER 6 • VOLUME 14

You can pin your faith to TELEFILM

STUDIO'S three-cornered policy of patience, care and

intelligence in the handling of motion picture film.

With a nurse's vig/7once, TELEFILM supervises developing

. . . editing . . . narration . . . sound . . .

animation . . . music — all the various

specialized details required to give you a final print

in COLOR or black & v/hite.

And too, because TELEFILM'S facilities are all under one

roof/ you, as a producer, are assured of undivided

responsibility while your film is being completed.

Inquiries concerning any phase of your film production
are invited. Cost estimates will be promptly returned.

Thousands know that when film work is needed, TELEFILM
STUDIO will do the job rapidly, efficiently and with qua/i(y.

6039 Hollywood Boulevard
Hollywood 28, California
Phone Hollywood 9-7205

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NCORPORATED

Since 1938

"Telefilm makes better motion pictur

BUSINESS SCREEN MAGAZINE

BREAKING THROUGH SALES BARRIERS

trith nftr ilimensiontt in motion pictures

THKSE EXCERPTS from Mr. Percy's recent
ANA address seemed particularly note-
worthy because of their broad approach to
the film medium's application in meeting today's
\ital problems of management. We quote:

* « *
... In 1937, while attending the University of
Chicago, along with several hundred other stu-
dents in a physiology course, I was struggling
with the elusive facts about the ner\ous system of
the human body. After six weeks of lectures and
laboratory work we felt ill-prepared for our im-
pending examination. In the final few minutes
of the last lecture session Professor Carlson an-
nounced that a twelve minute animated sound
motion picture would be shown that had just
been completed. I think our class learned more
in that twelve minutes than we had in the preced-
ing six weeks. For the first time I realized the
power of the motion picture in transmitting ideas
through sight and sound. The next summer I
signed up with Bell & Howell. After fifteen years
of working with motion pictures I am a more
rabid enthusiast than ever.

Fifteen years ago the use of industrial motion
pictures was comparatively limited. Tremendous
])rogress has been made in the past few years.
Armour and Company in the last three years
alone has tripled its film activities. General Mills
in 1946 had six pictures and 100 prints. Today
they have 2500 prints of 30 films available for
free loan to the public. In five years they antici-
pate having 10.000 prints in their library.

.\udience Demand Outweighs Film Supply

Today, despite the huge growth of business
films, the Wall Street Journal has found that
the <lemand for pictures to show far outweighs
the ability of companies to provide the films. The
Santa Fe Railroad in 1951 turned down 6700
requests for films, and states that their films are
now booked four months in advance and are
|)layed annually to an audience of 23.000.000.

Television, if anything, has proved that the
combination of sight and sound are the most ef-
fective tools yet devised for selling. The demand
for industrial movies for showing to selected au-
diences has tripled since the beginning of tele-
vision and it is estimated that this vear business

firms will spend a quarter of a billion dollar^ on
their movie programs.

Top management today faces four big selling
jobs and these four jobs probably consume 90
per cent of the time and constitute 90 per cent
of the worries of corporate presidents today.

These four selling jobs are:

1st. Selling stockholders on the problem.* and
programs of management.

2nd. Selling and telling employees the eco-
nomic facts of life.

BUSINESS SCREEN
SPEECH OF THE MONTH

A Condensation of the Address

Given by Charles H. Percy. President

of Bell & Howell to the

Association of National Advertisers

at Chicago, September 22, 1953

3rd. Scjlirii: llic general public on our com-
panv.

lib. I And today, most important) selling
enough product to equal the tremendous ])roduc-
live rapacitv we have built up.

Many of the outstanding success .stories of mo-
lion pictures being used in connection with the
first three areas of selling are well known to all of
us. If we were asked to name a companv with
exceptional slockholder relations probablv Gen-
eral Mills would pop into our minds almost im-
mediately. Their regional stockholder meetings
and their u.*e at each of these meetings of a short
film reviewing the progress of the past year, has
given their stockholder relations tremendous im-
part.

Practically every company represented here to-
day uses motion pictures in connection with its
imployec relations program. Ted Hanser. Vice

This recent St. Louis audience liewed
Monsfinto's "Decision for Chemistry"

(!hairman of the Board of Sears Roebuck & Com-
pany (credited by General Robert E. Wood as
being the world's greatest salesman) indicates
that Sears now use a 22-minute indoctrination
film and a series of eight economic educational
films throughout their entire organization.

Ted Hanser states "the company has found that
these films, combined with discu.ssion, do an ex-
cellent job of transmitting this kind of subject
material and the result is a feeling of pride and
interest in the company on the part of the em-
ployees."

3 Million Saw These Economics Lessons

The Borg-\^ arnerlnland Steel film In Our
Hands was originally produced for showing only
to their own employees. It has now been seen
by over 3.000.000 people, however, and a great
public relations job has therefore been accom-
plished as a by-product. The .same can be said
for the exceptionally fine film In Balance released
liy the Burroughs Corporation.

But it is in connection w ith selling product that
films have done their most outstanding job. I
presume tliat it is because of the availability of
product of every type, that today we are experi-
encing the greatest demand for motion picture
sound projectors in our history. To understand
why this tremendous demand exists, we need onlv
look to the underlying problem involved in selling
a particular product to a public that is today re-
luctant to spend money without good reason.

We Need to Motivate Desire to Buy

We most certainly cannot sell product to people
who do not uant to buy. And as we know, people
do not necessarily buy things simply because they
need them. A tramp walking around with S3 in
his pocket will gi\e top priority to cigarette pur-
chases rather than a i)air of shoes, much as he
needs the shoes. Our constant problem in con-
nection with the tremendous selling job we face
is to create a desire on the part of people to own
our products and to have that desire strong
enough so that they are willing to open up their
pocketbooks. Creating a really strong desire is
going to be all the more important as top man-
agement begins to tighten company belts, trim

(CONCLUDED OX PACE F O R T ^ • S 1 .V )

Public Relations
Pictures by Audio

by '^^

20 mi«^*'

""2vtr;;:ri:li;x'^«J^-^^"^ ^''^"'

-FIRST IN f l-IO»T;;,i<,„ b^innine wUl; .he Wrig

A l"^'"", ° .ding »^<h ""i"'' ''•"• ^
Btolhirs ana eiiomB

.lT««"""

orH fO'' *^i!e V"""'^

..J^d-O-on. tlMlMffT-

"THE LONG ROAD'

Series of seven in.

'"0 mini.
""'"S films
'• PiodiiccJ

'" SECURITY THFPc- ,„

eommun.l), and ihe naf,o„ '" '° 'he ind/vidua

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^"'"' Prot,lem. ■"" * Sreat S.a,, and ■ ^^ .""W

car, ''■'na/

Send for
"A FEW FACTS ABOUT AUDIO"

AUDIO PRODUCTIONS, INC

PRODUCERS OF MOTION PICTURES

030 NIXTH AVENUE • FILM CENTER HIILDIN'G • NEW YORK, N.

AMONG THE FoL'NDATION StONES
of our dynamic economy,
American free enterprise is
eNcmplified by the many hundreds
of pubHc utilities, providing most
of the power which runs the nation.
Local gas and light companies,
giant state and regional power sys-
tems and sprawling gas transmission
lines constitute the largest segments
of the public utility business in the
nation.

Representatives of these elements
of private enterprise were recently
surveyed by Business Scree.x, and
the replies, as well as findings of
our own research staff, show that
tfie film medium functions in many
useful ways throughout the utilities
field.

Regulated to the hilt by state and
federal commissions, as well as local
governments, the power utilities are
justly proud of the record of pro-
ductive development, economical op-
eration and service in their terri-
tories. It is this theme which they
document most often on the motion
picture screen.

Gas and electric companies also
employ motion pictures to attract
investors to the regions they serve,
to explain their functions and opera-
lions, and to tell the story of the
American economic system they so
strongly believe in.

Awards to Utility Films

♦ Recognition of the film medium
as an important part of utility pub-
lic relations programs is afforded by
the selection of outstanding utility-
sponsored films in the Public Utility
Advertising Association's annual
Better Copy Contest.

Representative of films receiving
honor in the industry are the 1952
selections. First award went to the
Pennsylvania Water and Power
Company's Harnessed jor Horse-
potter — the story of how private
enterprise developed the Susque-
hanna River for the good of the
whole region.

Forecast — Continued Prosperity,
a Beeland-King film describing the
Tri-State region served by the South-
western Gas and Electric Company,
won the second award. Its message
has a dual appeal to residents of
the area and potential investors.
Tied for third were the Consumer's
Power Company's Meet Outstate
Michigan, another Beeland-King
production, and Junior Grand i\'a-
tional Livestock Show oj 1931, pro-
duced by W. A. Palmer for the Paci-
fic Gas and Electric Company.

Other utility-sponsored films surli
as the Columbia Gas System's Lc;^-
end oj Dan and Gus, the Cleveianil
Illuminating Companys Best Loca-
tion in the !\'alion. and Our Sile/il

BUSIIESS SClEEl

Films Serve tlie Utilitf Companies

EDITORIAL SURVEY REVEALS GRO\^ L\G USE OF CONSUMER AND TRAINING
FILMS AMONG UTILITY FIRMS AND ASSOCIATIONS FROM COAST TO COAST

Partner, sponsored by East Ohio
Gas Company, Hope Natural Gas
Company, and Peoples Natural Gas
Company, have received national
recognition in film festivals and
other competitions.

Association Film Activities

♦ Representing various branches
of the industry and performing im-
portant audio-visual services, are
the several associations of the utility
field, .\mong the most important are
tin- American Gas Association, with
a membership of 5.000 producers
and suppliers of gas and manufac-
turers of gas appliances and supplies,
and the Edison Electric Institute,
representative of 200 electric utility
companies.

A.G.A. Serves Three Ways

♦ The American Gas Association
serves its part of the utility field
with films that perform three im-
portant functions:

Al its New York headquarters the
Association maintains a library of
both its own films and those pro-
duced by member organizations.
Most of the subjects are sufficiently

broad in concept to make them suit-
able for showing in almost any gas
company's territory.

This public relations film activity
is somewhat limited but growing.
Sixty-six prints of 38 different titles
arc stocked, and bookings average
300 a year from this A.G.A. central
source for films.

Motion Picture Productions

As the originator of broad, in-
dustry-wide promotions of gas as a
cooking fuel, the A.G.A. has co-
operated in, or produced, three color
motion pictures:

\etc Freedom in Her Modern
Gas Kitchen, a 14-minute film pro-
duced in cooperation with McCall's
Magazine, depicts a newlywed who
goes to her gas company for advice
on kitchen planning. The utility's
planning bureau gives her many
good ideas, and the picture precedes
to show the transformation of an
old-fashioned room into a New-
Freedom gas kitchen.

The rigid tests that gas ranges
must pass in order to win an A.G.A.

l\i RAL Electrification is an important phase of Consumers Power Co. of
Michit^ini operations — seen in ''Meet Outstate Mirhigan."

Approval Seal, and the additional
requirements for the "CP" emblem,
are explained to consumers in Win-
ning Seals of Approval. Appetizing
food prepared in attractive, gas-
equipped kitchens helps this educa-
tional film double as an effective
promotion tool.

The Commercial Cooking Pro-
motion Bureau of the A.G.A. pro-
duced and now rents a 22-minute
film aimed at large scale users of
cooking gas. Called Where Food Is
Finest, it takes the audience on a
tour of the most modern installa-
tions of commercial cooking equip-
ment for hotels, restaurants and
other volume kitchen operators.

Slidefilnis for Training

For direct training assistance to
its members, the A.G.A. is providing
sound slidefilms such as its 12-part
series on Basic Principles of Resi-
dential Gas Salesmanship. Said to
be a complete course in selling gas
appliances for salesmen in gas utili-
ties, the series includes printed
texts and other materials, and covers
all of the latest selling methods as
well as the salesman's basic prob-
lems.

Other sound slidefilms produced
by the Association include a six-
part general training series on the
Fundamentals of the Gas Industry.
and Heart of the Home, produced
from research done by the New York
Heart Association. It shows how a
woman afflicted with a heart ailment
transformed her kitchen into a
modern step and energy saving work
place.

.\ll of the slidefilms produced by
llie A.G..\. are for sale only.

.\s a producer, the American Gas
Association has made valuable con-
Iributions to the film resources of
the indu.sir)-, but its most outstand-
ing function, and possibly its most
important, is providing a central
source for films about gas.

Edison Eloctrio Institute

♦ Consiiierabic film activity in the
■ lectric utility field that provides

NUMBER 6 • VOLUME 11

CHKCKLIST OF MOTION PICTURKS. SOUND SLIDKFII.MS
IN CURRllNT L SE AMONG PIBLIC ITILIl V COMPANIES

Amoricaii Gas Associalioii Basic I'rincipli-s oj Rivideiilial

Gas Salesmanship (12 SS) : Flame uj Freedom (SS)
Fundamentals oj the Gas Industry 16 SS) ; Heart oj the Home
New Freedom in Her Modern Gas Kitchen: If here Food Is Finest
ifinnin^ Seals oj Approial

American Gas and Eleclric Co //; Oar I'art oj the Cimnlry

Arkansas-Louisiana Gas Co Fires Must Acre; Go Out

Atlantic City Electric Company Tomorrow Is Now

Association of New England Power

Companies )oiir I alley: )our Future

Central & Southwest Corporation. .--f/'»Hf;'ers i nlimited

Citizens Gas & Coke Ltilily Taken jor Granted

Cleveland Illuminating Co Best Location in the .\ation

Columbia Engineering Corp Eternal Flame

Columbia Gas System I.ei^eiid oj Dan and Cus

(Commonwealth Edison Company. The Rideeland Station

More I'oieer to You
Consolidalfd Edison of New \oi\i.. Electricity Serving A'cic York

Comiecticut Light & Power Co From Consumers Point oj View

The Consumers Power Company ...l/ee? Oulstale Michigan
Jr. Grand National Livestock Show oj 1951

The Detroit Edison Company My Dad's Company

East Ohio Gas Company Our Silent Partner

Edison Eleclric Institute 4 Young Man's Fancy: Constant

Bride
El Paso Natural Gas Company The Flares Go Out; Nitchi Tikoni

San Juan to San Francisco
Electric Companies Advertising

Programs // You Don't Watch Out

Hartford Electric Light Company ..f r«ni Consumers Point of J iew

Hope Natural Gas Company Our Silent Partner

Georgia Power Company Green Gold

Michigan Consolidated Gas Co Pipeline oj Plenty

Oklahoma Natural Gas Co Pipe Dreams Come True

Heating i nlimited ISS) Miracle Flame

The Star Salesman (SS)

Pacific Coast Gas Association The Secret oj Hot W ater Magic

(SS)
Pacific Gas & Electric Company... /r. Grand National Livestock

Shoiv oj 1951 ; Sierra Fish & Game
Pacific Power & Light Company.... /-"aci^c Power Serves

Peoples Natural Gas Company Our Silent Partner

Pennsylvania Power & Light Co The Sunbury Story

Pennsylvania Water & Power Co. .Harnessed jor Horsepower
Philadelphia Electric Company Power jor You

Pole Top Resuscitation

Reddy Kilowatt Ready Made Magic

Southern California Edison Co Hardest If orking If ater

ff e Call It Big Creek

Southern California Gas Co .4 Pipeline Licks the If ealher

Challenge oj Growth: Let's Have Saje Heating

If estward Flow

The Southern Company Power oj the South

Southern Counties Gas Co 4 Pipeline Licks the If eat her

Southwestern Gas Association !\atural Gas

Southwestern Gas & Electric Co Forecast — Continued Prosperity

Tennessee Gas & Transmission Co...Gas

United Gas Pipe Line Co Dependable .Natural Gas Service

Doesn't Just Happen

Ignited Illuminating Company The Powerhouse

Wisconsin Power & Light Co The Ifisconsin River — Hardest

Working River in the Nation
SS: Indi( ales sound slidefilms.

( ( OMI.\L'EI> FRO.M PRECEDING P.4CE )

jiromotional and training aids for
risidential ap])liance sales has been
carried on by the Edison Electric
Irisliiutc.

.Mioul 50 percent of the nation's
eleclric utilities sell residential ap-
pliances, and more than 100 com-
])anies arc training their salesmen
with a series of sound slidefilms in-
troduced in 1916 by E.E.I. The
syndicated course consists of eight
films which have made a notable
record over the years.

This year the original scries has
been supplemented by a new course
consisting of six sound slidefilms.
It carries on the original and suc-
cessful basic salesmanship plan by
emphasizing specific sales ideas to
sell the major appliances that utility
sales departments specialize in.

The new series, produced by
Vocafilm Corporation, as was the
first course, includes six films and
records, six silent trailers to be used
for discussion and analysis after
each lesson, six leaders guides, and
six salesman's manuals that repeat
the content of each lesson and in-
clude additional information for
home study.

So far 55 companies plan to
put the new program into effect
this fall.

Film Aids Kitchen Promotion

In 1919 the Institute launched an
All-Electric Kitchen sales program
that was in a sense built around a
25-minute color film designed to
educate the public on the beauty,
convenience and low cost they could
expect from an electric kitchen. The
film, called The Constant Bride, was
produced by Wilding Picture Pro-
ductions, and prints were sold to
utilities on a sliding price scale
based on the purchaser's total
meters.

Another consumer film produced
by E.E.I, is } oung Man's Fancy, a
26-minute color portrait of a home
where all of today's electrical won-
ders are doing their best to take
the work out of homemaking. The
theme is that the modern way to
do things is with the right electric
appliance in the right place.

Regional Association Films
♦ The regional, Pacific Coast Gas
Association has produced a general
educational film on natural gas and
several sound slidefilms promoting
the sale of gas appliances, and
training salesmen.

Miracle Flame describes the for-
mation of natural gas and covers its
history from discovery and use by
the Chinese 3,000 years ago up lo
present home and industrial appli-
cations. A color film, it is 22 minutes

long and contains many a/iimalid
scqui-nccs.

The sound sli<le(ilins produced by
P.C.G.A. include The Secret oj Hot
Water Magic, promoting "large-
enough" automatic hot water heat-
ers; Heating V nlimited, on selling
gas healing: and The Star Salesman.
a sales training film devoted to gas
ra tiges.

Story Behind the Meter

♦ ".^n American success story" is
the phrase the Southern Gas As-
sociation uses to describe its recently
completed color production on what
lies behind your gas meter.

Entitled Natural Gas, this 20-
minule story begins with exploration
and goes through the intricate and
far-reaching oi)erations necessary lo
provide fuel for home and industry.
Members of the As.sociation collabo-
rated in production and will dis-
tribute prints in their territories.

The Reddy Kilowatt Films

♦ Reddy Kilowatt, a commercial
service which syndicates promotion-
al ideas and devices to power and
lighting companies has a timeless
film on eleclric service which has
been widely used by electric utilities.

Called Reddy Made .Magic, it is
an ll-minule color film which depicts
through animation the discovery,
development and modern applica-
tions of electricity. It provides a
brief, but workable explanation of
electrical power, and companies
distributing the film note that it is
especially suitable for children.

.-Mthough it was released in 1915,
companies subscribing to the Reddy
Kilowatt service are still distributing
Reddy Made .Magic, and audiences
seem to be enjoying it as much as
ever.

Reddy Kilowatt also has a 57-
second subject for electric companies
to use on television, and has four
more TV spots in production.

Regional Promotion Films

♦ The markets of public utihties
are by their nature limited geo-
graphically. And as the firms them-
selves are closely identified with
the territories they serve, so is a
large proportion of their film ac-
ti\ity. Motion pictures documenting
the history, progress and potentiali-
ty of a power company's region have
proved to be among the most valu-
able of all utihty productions.

A film of this type serves a dual
purpose for its sponsor. Shown to
groups of investors in other parts
of the country, it can be an effective
market builder for the utility itself
and many of its customers. With its
appial lo the interests and loyalty
of the area's residents, the film is

BUSINESS SCREEN MAGAZINE

Oil. \Mi ( . \.- '•;" ■■/;.'■. - . ■, "I'ou-er
nj lilt' South" nnirued briow.

also a popular and appreciated tool
of public relations.

State and Regional Films

♦ Power of the South, which por-
trays the terrific industrial develop-
ment occuring in the Southeastern
states within recent years, is an out-
standing example of an area pro-
motion film. It was originally pro-
duced in 1950 by The Southern
Company for showings to rather
limited groups of investors in the
North and far West.

After playing an important part
in a campaign to raise several mil-
lion dollars for the development of
new generating facilities, it was put
into distribution in the territories
serviced by the four operating sub-
sidiaries of The Southern Company.

The .\labama. Georgia. Gulf and
Mississippi Power Companies have
already shown the film to a total
audience of several hundred thou-
sand, and the second version, re-
leased in 1951. is still in circulation.

Produced by Beeland-King Film
Productions, Power oj the South is a
dynamic picture of progress and
growth. In 29 colorful minutes it
relates the strides that have been
made in agriculture, industry, edu-
cation and recreation in the rapidly
developing section. It portrays for
the customers of these power utilities
the heritage which belongs to them
all.

Land of Legend and Koniance

♦ The Central and Southwest Cor-
]>oralion made a similar venture into
the motion picture field with the
26-minute color film. Frontiers L n-
limited. Its system companies. (Cen-
tral Power and Light Companv.
Southwestern Gas and Electric. Pub-
li< Service Company of Oklahoma
and West Texas Utilities Company,
have made full use of this investor-
aimed film for public relations in
their own locales.

This Beeland-King Production de-

scribes the boundless opportunity of
the Southwest. A land of legend and
romance, the area has made great
and rapid strides in agriculture and
industry, science and education, rec-
reation and health.

The Private Enterprise Story
♦ Having faced tax-subsidized com-
petition more often than perhaps
any other segment of .American in-
dustry, the gas and electric utilities
are anxious to keep before the pub-
lit the proud story of their superior
achievements.

Tvpical of the motion pictures
dramatically presenting the facts of
public service performed by private
enterprise in the utilities business is
The Wisconsin River, produced by
the Wisconsin Power and Light
Company on the "hardest working
river in the nation."'

This relatively short I 150-mile I
ribbon of sparkling blue water that

The Wisconsin is also a play area
for residents, visitors to the state.

winds its way across the state of
Wisconsin to the Mississippi, sup-
ports 21 flood-controling reservoirs
and 26 power-producing hydro elec-
tric plants — all created by private
capital.

The river has been harnessed and
put to work for the good of the whole
slate through a coordinated program
of development planned and man-

aged by business in the public in-
terest.

Each dam along the river was
built through the sale of stocks and
securities to individuals who in-
vested their savings in the future of
their state. Instead of using tax
money, the entire project paid its
own way with millions of dollars in
taxes to all levels of government.

The tfisconsin Riier tells how the
\^'isconsin Valley Imi)rovement Com-
pany received, in 1907, a charter
from the State legislature to begin
the multi-purpose river develop-
ment. It then shows the results in
terms of flood prevention, conserva-
tion, new power, recreation areas
and prosperity for the people. This
29-minute color film is a fitting trib-
ute to the minds and hands of people
who worked together creating a
bright future for the whole state of
\^ isconsin.

A Comparison on Film

♦ Another important segment of the
public utility story-on-film is found
in the Legend oj Dan and Gus. Pro-
duced for the Columbia Gas System
bv 'Sliding Picture Productions, it
provides an understandable com-
parison between a gas utility and
other forms of enterprise in terms
of regulation and profits.

The two heroes of this animated
color film come to a new city where
one decides to supply the commu-
nity's need for natural gas, and the
other goes into the door knob busi-
ness. Dan. the door knob man, is in
business immediately and is soon
earning big profits for himself and
his investors.

The route Gus must follow is more
complex. Submitting to extensive
government regulation, he must
promise to be ready, willing and
able to supply gas to his customers
at all times at prices set for him by
the government. His return on his

Public Utility Films: 1

Hydro-Electrh; Power is (generated at Prairie du Sac plant pictured in a
.■icene from "The H isconsin River." hardest working river in the nation.

investment, though steadily increas-
ing, trails far behind Dan's.

When a depression comes Dan
rapidlv dissolves his door knob busi-
ness, and saves what he can. while
Gus goes on supplying gas at prices
that seem to drop much more rapid-
ly than they ever increased during
prosperity.

In all. the 25 minutes of enter-
taining adventure provide the audi-
ence w ith a new concept of the duties
and problems of the regulated pub-
lic utility.

Michigan Is Introduced

♦ Consumers Power Company,
which distributes gas and electricity
to much of Michigan, has produced
a public relations film that has pro-
moted travel and investment in the
state, and entertained hundreds of
local audiences.

Called Meet Oulstate Michigan
(a\\ of the lower peninsula except
Greater Detroit), the film tours the
beautiful resort and recreation
areas, the many prospering indus-
trial centers and the bountiful farms
and orchards.

Beeland-King Film Productions
made the award-winning film, and
its 30. colorful minutes have been an
important contribution to Consumers
Power Company's inter and intra
state relations.

Pipelines .\re Popular

♦ Pipelines, those vital arms of the
far-llung gas transmission firms and
svmbols of economical operation in
tiie industry, have been a popular
subject in the film programs of gas
utilities.

Outstanding among these progress
reports is Pipe of Plenty, made for
the Michigan Consolidated Gas Com-
pany by The Jam Handy Organiza-
I .in. It documents the construction
.1 a 153-mile line between Detroit
ind the storage wells in Austin.
Michigan.

This film has been an imi>ortant

irt of the sponsor's activity in c\-

I laining its efforts to provide natural

as to meet the sky-rocketing de-

iriand in the Detroit area.

Good attendance reports indicate
liat this Midwest utility company's
cONTIM Ell ON PAGE EIGHTY)

N i; M B E R 6

\ O Li; M E 11

limy Unveils Film Program

PAPER COMPANY PKK.MIKHKS TIIKKK COI.OK PIC 1 1 UKS

THK DESTINIKS OK <.tu- of Am.-.-
ica's leading indiistrios and of a
typical rural Soiitlu-rn family arc
interwoven in the inspiring '"free enter-
prise" story which is the keystone film
in an important new three-picture pro-
gram recently premiered by The Cham-
pion Paper and Fibre Company. The 15-minute
color fdm Deep Roots tells of one of the many
changes being wrought in the South's agricultural
patterns . . . and of Champion's role as the advo-
cate of scientific tree farming and as one of the
Southern farmer's principal cash customers.

Two other motion pictures, both in color, are
Good Business, a 30-niinute subject on the com-
pany and its good friends and neighbors, and
Paper Work, a descriptive 30-minute film on
how Champion's fine papers are made. The en-
tire program was created and filmed by Wilding

Picture Productions. Inc. and is one of
llie major sponsored film projects of the
ciinent year.

The three-phase program was pre-
miered in Cincinnati on September 11
lo more than a score of enthusiastic press
and radio people. Actually, the program
started more than two years ago and followed
previous study and deliberations by Champion
Public Relations personnel. Once the project was
in the blueprint stage, writing assignments were
made by Wilding to John Davenport for Good
Business and to Samuel Beall. who did an exem-
plary job on both the Deep Roots and Paper
Work scripts.

With the stage set. Wilding cameras began tu
roll in early June, 1952. shooting studio scenes
on the producer's Chicago sound stages. Through
the remainder of June, continuouslv through Oc-

'GOOD BUSINESS" IS A STORY ABOIIT PEOPLE AND THEIR DAILY V^ ORK

Forestry Practices are explained
by Champion forester Carl Hilton.

Industry Benefits our citizens, ac-
cording to this neivspapcr publisher.

Employee Attitudes are analysed by
Champion r.p. Duij^ht J. Thomson.

Employment Practices are outlined
by president Reuben B. Robertson, Jr.

1'dlcatio.n's Views are explained by
^1 hool official in Champion area.

ICREATIONAL OUTLETS for Champion
nployccs include family picnics.

"Deep Roots" tells of a typical Southern rural
family and how their struggle for survival was
changed by the paper industry.

tober — a five-month period — widespread filming
was done in the Carolinas, Texas and Ohio, as
well as at the firm's Sandersville, Ga., clay plant
and printing plants throughout the midwest. All
three films were shot simultaneously for economy
reasons, using both professional actors and Cham-
pion Paper employees in lead roles. Champion
Paper president Reuben B. Robertson, Jr., and
vice-president Dwight J. Thomson were cast in
pointed characterizations.

Research and Enterprise Reap Harvest

The woodlots and pine forests of the South have
come into their own this past decade, following
the discovery and application of pine in paper-
making, a previously-ignored source of farm rev-
enue. Deep Roots traces the immense change
which was imposed on Champion operations fol-
lowing the loss of a principal supply source to the
government. Today, its mills are fed by multi-
tudes of small woodlot owners — as the film re-
cords truths about conservation through scientific
farming and selective cutting. This story is dra-
matically portrayed in the changing lives of one
typical family.

Both writer and director have captured some-
thing more in this drama of resourceful free en-
terprise at work. Deep Roots shows how industry
and the people working together truly make an
unbeatable combination for economic independ-
ence and progress.

"Good Business" Tells Worker Story

Breaking tradition. Good Business is not a story
about machinery and buildings. Rather, it is a
story about people — the people who work in the
integrated Champion mills and the people who
work in the millions of acres of pine forests serv-
ing these mills with a never-ending supplv of pulp
wood for papermaking.

Primarily intended for industrial and com-
nuinity audiences. Good Business is a story about
till- communities in which the company operates
and in which Champion Paper's family of em-

BUSINESS SCREEN MAGAZINE

Bil3-'^i£ iiJiJ

'I'hk >k,c iiMi 1, i:\KmriiiN •■i-r- llw jruiis of scirii-
lific tree jnnnin^ and .sclcrlirr cutting, as de-
scrihed in "Deep Roots."

ihiir families seeing Good Business in special
showings, as they will have seen ihc others.

Thus, a new chapter has been written in the
production of three industrial motion pictures by
one company, (".hampion Paper, whose estimated
audience for the three films is expected to number
close to a million viewers within the coming six
months. In industrial fdm circles, it is consensus
that Champion Paper's three pictures will make .

formidable bids for high awards.

Natiiinwiile showing arrangements have been
made with Modern Talking Picture Service, Inc.
for release of all three films to adult groups,
schools, etc. through their 28 e\( hanges. Q'

i*W

liic.ll) l\sl'K(Tliix iind luciinile untnl is
an integral part of Champion's quality
control program as depicted in the fdm
"Paper Work." This picture shows how
paper is made — from forest to printer.

Hi l.K \M> MdllKH.N Pai'KK M\(MI\i:i<\
i)an\'s itroiiniiii hrnrfilini: liolh uurhrrs

(.hampion Paper mills is part «/ this progressice com-
•usioniers. as slioa n in "Paper HUrk."

ployees live, the crossroad villages, important
cities, whole states — Ohio, the Carolinas. Tennes-
see, Georgia and Texas — where the firm is a
friend and neighbor. It is a story about an in-
dustrial organization that accepted the responsi-
bility of building a better way of working, living,
playing for its employees and helped to write a
chapter in the great ,\merican Story.

As a practitioner of the profit system and a be-
liever in the benefits of industrial democracy.
(Champion Paper believes Good Business serves as
a dramatic answer to many of the basic questions
about the free competitive enterprise system.

A Complete Technical Exposition

Paper Work offers an enlightening approach to
the story of papermaking, rather than the gen-
erally prevailing "nuts and bolls'" technique. The
picture tells the story of papermaking from the
tree to the printer's door, presented in the interest
of the printing and converting trades and their
customers in markets throughout the world.

Principally a sales fdm. Paper Work is aimed
chiefly toward Champion Paper customer audi-
ences, although it will undoubtedly prove of in-
terest to a general audience. It portrays Cham-
l)ion Paper's role as a fully integrated organization
and "what is required to maintain 'position' in
the business of paiier manufacturing. " It further
ilepicls "what is demandeil to gain the reputation
of a 'leader' in the field," which commands an
understanding of printers' problems in the use of
a wide variation of paper products for multiple
purposes in the pressroom.

Destined for Future Kecognilion

Initial prcvucs of each of the three Champion
Paper films were presented earlier this year for
management and supervisory personnel at the
company's general oflice anil divisional mills.
Likewise, premiere showings were made for
Champion Paper people and community neigh-
bors who look lead roles in the pictures. The sum-
mer sea.son found Chanipion Paper employees and

\ 1 VI It V. R 6

1 1 I M i: II

Pattern Jor Visual Training

PENN. POWER & LIGHT IN 15TH YEAR OF FILM USE

IT'OR the past 15 years, Pennsyl-
■'■ vania Power & Light Company
has used motion pictures to con-
duct a continuous training pro-
gram in its Construction Depart-
ment. Up until 1946. the company
used ready-made films in conjunc-
tion with the program.

Howe%'er. its special type of train-
ing involved problems peculiar only
to the Construction Department.
Purchased films were not the best
possible answer, so the department
decided to produce its own.

The company's first motion pic-
ture, Tlie Sunbury Story, was pro-
duced in 1946. This initial venture
was a silent production in color.
It told the complete story of the
construction of the company's new
Sunbury generating station, largest
anthracite-burning steam electric
plant in the world.

Since the new generating station
was among the most modern in ex-
istence, much of the operation and
equipment were new. The Sunbury
Story proved invaluable in training
employees scheduled to man the
plant. Construction of the new sta-
tion also offered opportunitv for a
tremendous public relations job . . .
so two additional prints were made
of the film. One was distributed to
high schools, civic bodies and other
public groups: the other was shown
to technical audiences.

Sound Added in 1952
A number of training films fol-
lowed production of The Sunbury
Story. In 1052. the company de-
cided to use sound, and purchased
an Ampro optical magnetic re-
cording projector. Pictures are
now shot on a single perforated

film to which a magnetic strip is
added after the film has been de-
veloped.
Films Serve Fourfold Purpose

The Construction Department has
found audio-visual facilities invalu-
able in:

1. Demonstrating proper use of
equipment and methods

2. Training linemen and other
employees

3. Developing top-notch super-
visory personnel

■1. Disseminating general infor-
mation

Recently the Construction De-
partment recommended the purchase
of a pneumatic Hydro-Lift. There
were some, however, who thought
the use of this piece of equipment
could not be justified. A meeting
of minds was held, and all the jobs
the machine could do were out-
lined. The Hydra-Lift was then put
to work on the construction of a
new substation and a film made of
the machine in action. The picture
proved the Hyda-Lift paid for itself
many times over again on this job.

Stricti'Ral Crew views company
film lia mobile dayliefhl-iiewing
equipment on job location.

So efltHtixe was PP&L film illustrat-
ing the use of the Hydra-Lift, that
the manufacturer is interested in
the film as a sales tool.

Films Teach Linemen
LIntil recently, films were shown
primarily to supervisors and fore-
men. Ifowever. since the human
factor was involved, it was felt
there was danger of something be-
ing lost in disseminating informa-
tion to crew members. F,. A. Gulp,
training director, developed a port-
able device to permit daylight show-
ings. Thus films could be shown
directly to crew members in the
field during regular working hours.
Gulps de\ice is in the form of a
huge rectanglar shadow box. with
an acetate screen at one end. Within
the box, at the other end, a mirror
is set at a 15-degree angle. The pro-
jector is set at a 90-degree angle to
the box. The picture is projected
onto the mirror which reverses it
and flashes it to the back of the
acetate screen. To the viewers in
front of the screen, the image is
thus reversed again and shown in
its true form.

Films Develop Supervisors
The company feels that the edu-
cation of its foremen and crew lead-
ers, afforded by the extensive use
of motion pictures, pays off in well-
informed employees . . . employees
who develop into excellent super-
visors.

Films are used by supervisors to
develop new methods and cope with
old problems. Faced with a par-
ticularly troublesome job of string-
ing power lines into substations,
the company filmed the operation.
The film was reviewed by super-
visory personnel who offered sug-
gestions for correcting a number of
construction problems which the
film made apparent. Many of the
suggestions were incorporated into
the next operation of this kind,
which was covered by film. The
picture indicated substantial im-
provement in the process.

Informative Films

Occasionally a problem arises that
is an exception rather than the rule
and which requires a difficult solu-
tion. The company will often record
the event on film for information
])urposes only.

For example, the Construction
Department was recently called to
fill a wash-out in the bed of a log
chute near the utility's Williams-
port generating station. The area
to be filled was not readily ac-
cessible. It appeared as though
concrete would have to be hauled
across the road, over a main branch
of the Pennsylvania Railroad, up

over a 20-foot dike and into the
» ash-out. However, a pump that
would drive concrete was located.
A pipe was laid under the road,
under the track and up over the
dike. Concrete was then pumped
directly into the wash-out. A film
was made of the entire operation
to serve as a reference for future
jobs posing similar problems.

Selection of Subjects
E. E. Chubbuck. PP&T-'s Super-
intendent of Construction. ha»
has formed a committee composed
of company division superintendents
to further training in the depart-
ment. When the training director
thinks he has a suitable subject for
a motion picture, he goes to the
committee. The subject is then dis-
cussed in detail. After discussion
has been completed, the film idea is
either discarded or suggestions in-
corporated and production gets un-
derway. This formula also works
in reverse. Ideas sometimes origi-
nate in the committee. However,
the department strongly emphasizes
the fact that training director and
committee do not have a monopoly
on ideas. Fresh suggestions are
welcomed from any source. No set
number of films is prepared an-
nually. As needs arise, films are
produced.

Sales Promotion Library

The Sales Department maintains
16 projectors throughout the com-
panv's 9.500-6quare-mile service area
and has a library of nearly 50
films The majority of these films
are of a promotional nature deal-
ing with refrigerators, ranges,
water heaters, other major electri-
cal appliances and farm and farm-
home electrical equipment. These
promotional films are produced on
a cooperative basis by appliance
manufacturers and electric industry
organizations. Pennsylvania Power
& Light Company personnel,
through their affiliations with such
organizations, contribute toward the
preparation of many of these films.

Other films in this library are
those dealing with the service end
of the electric utility business. Films
over such things as storm damage
repair, development of atomic en-
ergy and the fundamentals of elec-
tric power generation and distribu-
tion.

In addition, this film library also
includes a number of films relating
to free enterprise and the Ameri-
can way of life.

Evidence of the wide use of films
in this library, more than 5,200
showings were scheduled in the last
two vears to audiences totaling close
to 4.i0.000 people. ^

BUSINESS SCREEN MAGAZINE

BUSINESS SCRE

^l^rmera

CHAMPION I'Al'KK & FIBKK I'KKMEWS

I'kODI ( ER. Sl'ClSSDK. DrSTRIBlTDK

tf'amwork on t/w new Champion film
is exemplified hy (t to r) C. II.
Bradfield, Jr.. president. \J ildinu.
I'icliire Production.'^. Inc.: R. Calvin
Skillman. Champion Public Rela-
tiona: and Franl. II. .4rlinghaus.
president. .Modern Talking Picture
Service. Inc.

Personalities and Places

♦ Charles M. I rulcrliill. former film
executive, has been named Viic
President of the American Broad-
casting Company in charge of ABC
television network programming.

Mr. L nderhill was in charge of
BBD&O's motion picture department
during the 1930's and later produced
fdms for the U. S. N'avy.

♦ Dynamic Films. Inc.. with a fall
production schedule the heaviest in
the firm's history, has taken an aclili-
tional floor of the building housing
its studios at 112 West 89lh Street
in New ^ork.

AT CINCINNATI

* The press premiere of
three recently completed
new films for The Cham-
pion Paper and Fibre Co.
«as attended by more
ili.in a score of press and
r.idio representatives on
^c plembcr II at the
^licralon-Cilison Hold In
Cincinnati.

The films. rcvi,-u,.d
rl>c«here ii
were roundl
writers and commenta
tors who were guesti

ibis issui-.
praised by

DK BEERS DIAMONDS GLEAM AT iS. Y. FILM PREMIERE

Ch.ami'IO.n Film Previewkks ahove 1 1 to rj are C. II. Hradfield. Jr., Dwight
J. Thomson, vice-president oj Champion. .'^«;^ heall. If ilding writer of '^Deep
Root.s" and "Paper If urk" and Cal Skillman. Champion Public Relations.

The Convention Calendar

l)K BEtRS Prkss Prkmlu u/ ■■.-( Diamond is Fanur" uti'. howled In the
(I to r) Harold E. If ondsel. Sound .Masters' president: If illiam (Crouch. S\I
producer: Dave Cudebrod. A. IT . A\er film chief: C Harrington. G. Skinmr
and G. M. I.auck, N. tf . .4yer: and Francis If ood, S.M vice-president.

♦ The annual fall meeting of mem-
bers of the Industrial .Audio-Visual
.Association at Pittsburgh, Pa. on
October 1:^16 will include addresses
by -Arthur P. Hall, vice-president of
Aluminum Co. of .America ; Dan
Kochford. Standard Oil Co. of New
Jersey: R. Itoxas of Westinghouse
and Julien Byran. executive director
of the International Film Founda-
tion. New York.

Mr. Bryan will ?.pcak at the din-
ner meeting on Vi'ednesdav. October
1 I. Showings of member films will
also be featured.

* Fmerson ^ orke. independent mO'
lion picture and tele\ ision prodmer
ha> been appointed luncheon anc
banquet chairman for the forthcom
ing 71th Semi-annual Convention o
the Society of Motion Picture an<
Television Fngineer>. to be held Oe
lober 5-9 at the Hotel Staller. .N. V

Klirig
Kxp

Chi

Stidki Pi.ws for Klinii are discu.i.srd by Robert
Eirinberp. president Iri/ihl) and Fred .4. Niles,
motion piclurelv viceprrsidenl.

\ (I I I M K I I

Studios Plan
in-ion Moxe
lis of Kling Slu
cago are plannin;
an early move into largei
>tudio quarters on (!hi
cago"s West Side, follow
ing the recent a< (|uisitiiii
of an entiri- Washinvlor
Boulevard buililitig.

The expansion nioM-
ai(oriling to sliidio pri'-i
dent l{obi-rt Kirinberg an.
Fred A. Niles. vice-prcsi
dent in charge of motioi
picture and television pro
duction, was dictalcil |i\
crowing volume of work

TiiRii.i.iNC .Aerial Views for United .4ir Lines' new "IForld in a Week-
California" film were made [Mssible through this special camera setup on
DChli Mainliner tail devi.u-d b\ Ed McGlone (center) and Ted Gate (riplit)
of (:„■,■ ^K: )lrG!onc. producers. Kir/ Miller. I niled engineer, left, assisted.

Their Jeweler tells Mary and Tod the history
oj' diamonds in the nriv Dc Beers film.

Films Are a Diamond's Best Friend

FAMED DE BEERS INSPIRES CONSUMER DEMAND WITH FIRST DIAMOND FILM

Sponsor: De Beers Consolidated Mines. Ltd.

(through N. W. Ayer & Son, Inc.)
Title: A Diamond Is Forever. 27 min. (■olor.

produced by Sound Masters, Inc.

"k An engaged girl, looking lovingly at her new
ring, might indeed think of it as "forever." both
as a representation of her future married life, and
intrinsically — gem diamonds dont wear out. She
might wonder, too. how the diamond on her fin-
ger was "found" — a prospector noticing a gleam
on the ground? Men deep in the earth shoveling
up the gems by the bucketful?

To go back of the jeweler's showcase, to show
how the diamond is mined, processed, cut and
polished, the De Beers company has released this
new film as part of its publicity campaign on
behalf of gem diamonds and the jewelry pro-
fession.

250 Tons of Labor For Each Carat

It would almost seem that diamonds are not
mined as much as they are "manufactured." For
each carat of diamonds, miners working huge
machines must dig and process over 250 tons of
earth and rock. To sort out the diamonds, the
earth must be made to run through dozens of
washing and sifting operations. Hardly anyone
ever "finds" a diamond — each engagement ring
is the result of a huge industrial operation.

A Diamond Is Forever, produced bv Sound
Masters. Inc.. has been in preparation since late
1952. It contains some of the first color film ever
shot along the famous Diamond Coast near the
mouth of the Orange River in Southwest Africa

Premier Mine oj De Beers is near
Pretoria, South Africa.

as well as scenes at the diamond mines near
Kimberley and Pretoria. The African footage is
the work of Peaslee Bond. The rest of the film
was shot in and around New York bv Boris Kauf-
man. A.S.C. William F. Crouch was production
supervisor.

There's Romance in Story of Gems

The film tells the story of a girl who recalls
her experience in selecting her diamond engage-
ment ring. The jeweler, who shows the young
couple some half million dollars worth of stones
in beautiful settings, goes on to narrate the .Afri-
can scenes and sequences showing the cutting,
grinding and polishing which transform the some-
what ordinary looking pebbles into finished gems.

.4 Diamond Is Forever will be distributed by
Association Films. Inc. to jewelers, high schools,
colleges, clubs and to television stations as a sus-
taining program.

Promoteil in Jeweler Publications
De Beers advertising in such pubhcations as
Jewelry was entirely devoted to the new picture
in September issues. Promoting the use among
jewelers through free loan showings in local com-
munities was the aim of the ads, keyed to "tie in
with the all-out diamond promotion . . . keep
diamond sales coming your way." Local jewelers
were invited to request further details from the
distributors in five U. S. cities. At this early
stage. results of the promotion were not vet
known but interest appeared to be spreading rap-
idly through the trade. ^

Processing Plant of the Premier
Mine is also shown in the picture.

Tiffiberline lale

MARTIN B()\EV ITL.MS BIGHORN'S
SAGA ON LOCATION IN ROCKIES

.Sponsor: Imperial Oil, Ltd.

Title: Timbcrline. 26 min. produced by Martin

Bovcy Films. (Chelmsford, Mass.)
•k The Rocky Mountain sheep lives in magnifi-
cently rugged countrv' and is often regarded as
the noblest of all North American big game ani-
mals. The bighorn is also regarded as one of the
most elusi\e. It takes not only patience to stalk
them, but a lot of physical stamina, as well.

Martin Bovey, of Martin Bovey Films, has re-
ccnth raptured a rr( iml nf iln- lii<jiiorn sheep in

Mlet Mk. BiohuR-N in Imperial Oil Ltd.'s new
adventure film "Timberline."

its native haunts that has seldom, if ever, been
accomplished before. Against a background of
the Canadian Rockies in Southwestern Alberta,
this new film for Imperial Oil shows the majestic
old rams acting as naturally as if they were born
actors.

This "Kill" Took Some Doing
But filming them in this manner presented a
tough problem that took several seasons to lick.
Back in 1924. Martin Bovey shot a sheep with a
rifle which is rated as the world's record bighorn.
But there's a lot of difference between hunting
with a rifle and shooting with a movie camera.
To kill with the rifle Bo\ey had only to get within
.300 yards of his ram — once. To '"kill" with the
<aniera. he had to get within 50 feet — several
times.

When the Bovey pack train of over 20 horses
headed into the mountains, it was late June and
alpine flowers bloomed by the side of snow banks,
birds were nesting, elk with antlers in velvet
roamed the mountains and cutthroat trout rose
to the fisherman's flies. But the mountain sheep
seemed to have vanished from the land. It was
over two weeks before the expedition found a
single sheep. Then they located a few ewes and
lambs and finally one small ram that "went over
the hill" without posing for his portrait.

Doubling on a Tough Pack Trail

\^ hen at last the pack train moved out of the
mountains, only very mediocre footage of sheep
had been secured, so arrangements were made
with head guide Bert Riggall to go back into the
hills in September.

This time the outfit experienced a heavy snow-

BISINESS SCREEN MAG.^ZINE

fall at its Twin Lakes campsite and was unablf
to move further into the mountains. For ten days
the production team searched for bighorns high
up on the snow-covered ridges, but once again,
finally had to give up.

The following year, Bovey came back to Al-
berta in May. This time Bert Riggall located a
fine bunch of good-sized rams and for days he
and Bo\ey followed the sheep from dawn until
dark, going wherever the fleet-footed animals
wanted to go, until at last the rams seemed to lose
all fear of cameras and cameramen. Then Bovey
went to work and recorded for the climax of
Timberline a breathtaking series of shots that in-
clude real portraits of these noblest of North
American big game animals. S*

Useful Advice to Home Builders

Provided in "Permanent Investment"
Sponsor: Cast Iron Soil Pipe Institute.
Title: Permanent Inieslmcnl, 18 min, b&w.

Produced by The lam Handy Organization.

distributed by Association Films.
•k To avoid Dag\vood-like dilemmas over faulty
plumbing, home owners and home-owners-to-be
are advised to see Permanent Investment, a 16nini
sound film sponsored by the Cast Iron Soil Pipe
Institute and produced by The Jam Handy Or-
ganization.

During 18 minutes, the picture informs a typical
suburban family, ignorant of plumbing drainage
facts, of the dangers of using improper materials
in house-to-sewer pipe lines, septic tank lines and
in waste and soil stacks within the house. The
film cautions the home owner that it is more im-
portant to insist on the unseen necessities, such
as cast-iron soil pipe, than on weather vanes and
barbecue pits. Inferior piping, once installed, is
a difficult and costly thing to remove or repair.
By installing good plumbing at the start, the
"healtli line of the home," money and time are
saved and worry sidestepped.

Permanent Investment recommends cast-iron
pipe for drainage because of its durability which
prevents absorption of moisture and penetration
by tree roots. It also has the ability to withstand
considerable pressure and weight without losing
shape. Cast-iron's longevity is indicated in scenes
of the castle at IMorro Castle. Cuba, where the
original piping has been in use since 1644. An
apartment building where the pipe outlasted the
structure is shown.

Permanent Investment is available to clubs,
civic groups, television stations, and other com-
munity organizations on a free loan basis, except
for return postage, from the libraries of As.so-
cialion Films in Ridgefield. \. ].. Chicago. Dal-
las, and San Francisco. 13"

Shell Releases "The Fo.-.-ii Story"
19-Minute Color Motion Picture

"k Life today is vitally affected by fossils of plants
and animals that lived centuries ago. It is this
dramatic theme that is presented in a new 19-
minute color film The Fossil Stnn- now available
on free loan from Shell Oil film libraries in New
York and San Francisco. The film shows bow-
men in industries such as oil and steel utilize
vestiges of prehistoric life in their laboratories
and field studies. UK*

The TooLM.\KtK. muster craftsman uj yruductiun, u>c.s u luriety oj instru-
ments jor the precise measurements which are most important factors in
tontini: jnr all industry. .4 scene in "Tool and Diemakinp."

Key Man on the Production Line

TOOL AND DIF: MAKERS PRESENT THE FILM STORY OF THEIR CRAFT

Sponsor: The National Tool
and Die Manufacturers
Association

Title: Tool and Die .Making
— Keystone oj Mass Pro-
duction. 22 min, color,
produced by Farrell &
(iage Films, Inc.. under the
Fred Wittner Advertising.

* Thomas Jefferson and Eli Whitney, ont
ihe inspirer and the other the artisan
brought mass production techniques fo
the first time to America. Whitney's manu
facture of 15,000 muskets, each with inter
changeable parts, established a new prin
ciple that has since been a most important
factor in the rise of our productivity. Skill-
ful mass jiroduction. as much as any other
facet in our economy, has spelled abun-
dance for the American people.

With this as its theme. The National Tool
and Die Manufacturers .Association, com-
posed of more than 800 contract tool and
die shops throughout the country, has re-
leased the industry's first motion picture.

showing it for the first time
to representatives of the
metalworking industry, edu-
cation and government at
the Chrysler International
salon in New York, last
month.
The NTDMA film was produced during
the last year in leading industrial plants and
tool and die shops in the East and Miildle
West. It not only shows mass production
techniques in manufacturing such diverse
products as automobile crankshafts and zip-
pers for clothing, but features the craftsman-
ship in tool and die making upon which such
production initially depends.

Industrial authorities have concluded
that one tool and die maker turns out the
mass production instruments for from 50
to 100 industrial workers, and these workers
produce as much as thousands "f workers
would produce without the instruments.

.Aside from emphasizing the significance
of the tool and die industry as the keystone
of low-cost mass production, the .NTDMA

(CONTINTED ON PACE SEV EN TV • \ I \ E t

Tool and Die .Appre.ntice Jolr.nev.m.\n St.\tls is .Master Tool Maker's skill
learns by actual shop work achieved on highly precise tools is required for precise crank-
iin hasir miirhinr^. like this jip grinder. shajt forging dies.

M M R KB A • \ O I I M K I 1

What's New in Business Pictures

CASE HISTORIES OF FOUR NEW SPONSORED FILMS
International Cooperation for Better Gardens

Sponsor: I hf Assorialiil liulli

Growers of Holland.
Title: Natiom i nited for Sitriiif,

Beaiily. 20 min, color, proiliutd

by n.P.M. Productions.
■^ Cooperation of American and
Dutch plant quarantine authorities
to insure I . S. gardeners the healthi-
est possible flower bulbs is the sub-
ject of this new film made in Holland
with the cooperation of the I . S.
Bureau of Entomology and Plant
Quarantine and the Netherlands
Phytopathological Service.

1_ ntil two years ago the half-
billion bulbs arriving from Holland
at U. S. ports each fall were subject
to delays for inspection purposes.
U. S. Department of Agriculture
men are stationed at all ports to
make sure that no disease carriers
are included in any imported plant
life. Naturally their work takes
time. With limited budgets and pev-
simnel it was inevitable that bulbs
would sometimes sit on piers until
spoilage set in — or at least the wrath
of impatient customers.

To get around this cause of delav.
the Holland bulb exporters invited
the U. S. authorities to send their
inspectors to Holland every year, at
Dutch expense, and do their work
on the spot.

The offer was accepted and the
results have been highly gratifying.
Fewer inspectors now do more work
more efficiently. Bulbs reaching the

I . .S. rn>in Hollan.l are healthy bulbs
ajid reach dealers and customers
\» ithout delay. And the new pro-
<edure is less costly to American ta\
payers.

Mations L nitcd for Spring Beauty
shows the L. S. inspectors spot-
( becking bulbs in the fields, in pack-
ing houses, warehouses, and on the
docks. Every bulb shipment without
exception is examined for evidences
of virus and other disease. The
.\mericans are seen working side by
side with Dutch inspectors, who are
concerned not only with health of
bulbs but with making sure that they
meet their own government's rigid
requirements as to minimum size.

In another sequence the film takes
the audience through the Laboratory
for Flower Bulb Research at Lisse
and the Phytopathological Labora-
tory at Wageningen. Here Dutch
botanical scientists are constantly at
\>ork to discover ways of improving
I'ulb horticulture and of checking
nny virus disease in bulbs or other
plants before they have a chance to
spread. ^

♦ One of the best features of this
film is the musical score fitted to the
picture by D.P.M.'s Maurice Groen.
From his own library of film music,
the score is tuneful, merry and orig-
inal— a far cry- from the hackneyed
stuff that accompanies too many films
these days.

Working Together to Improve Illinois' Farming

Sponsor: Illinois Agricultural .\s-.

sociation
Title: So Much Depends. 43 min.

color, produced by the Publicity

Department, lAA.
"k This is an institutional motion
picture that helps to prove that a
film produced internally for one-
slate distribution can do its job well
if the quality standards of the com-
mercial producer are met down the
line.

Illinois farmers play the parts,
Illinois farms are the sets and Illi-
nois people are the audience. This
strong element of common interest
sliould go a long way toward help-
ing the film serve its dual purpose.
Besides being a tool for public rela-
tions, it is designed to spur more
active participation in the affairs of
the lAA. state Farm Bureau organ.

ization with a membership of more
than 190,000 Illinois farm families.

The film shows through the story
of one young farmer and his family
the sacrifice and vision that went
into building the organization, how
the organization helps farmers gain
a better life and status as enterpris-
ing, efficient and independent busi-
nessmen.

Though a good worker, the young
man is slow to learn that one man
can't meet today's tremendous agri-
cultural problems by himself. He
also learns ( and this is the shock
that brings him to the solution of
his own problems) that his 1 I-year-
old son cant beat expert competition
in a calf contest without the guid-
ance available to other youngsters.

Through the planning and pro-
duction of So Much Depends the

1 AA I'ublii il> Department was care-
ful to avoid the common pitfalls of
iMternally produced films such as the
tendency to ".sell only the sold ' or
to accept slipshod motion picture
piactices to cut corners. Organiza-
tion officers helped avoid "internal
disorders" by maintaining a policy
of "hands off" once the outline of
the film was set.

The film was written and pro-

duced l)y .Malcolm G. Uippeteau of
the LAA publicity staff who was for-
merly on the creative staff at Pilot
Productions of Chicago.

The result of the state farm or-
ganization's film venture is an enter-
taining, home-grown, true-to-life
story that should take many facts
and a lot of Farm Bureau philosophy
right to the heart and mind of its
intended audience.

Telling the Newspapers' Story to the Public

Sponsor : Pennsyh ania Newspaper
Publishers' Association.

Title: The Keyston Idea. 25 min..
color, produced by the Motion Pic-
ture and Recording Studio of
Pennsylvania State College.

"k In the words of Theodore A.
Serill. general manager of the spon-
soring Association, The Keyston Idea
was made "To provide an effective
and objective promotion tool for
large and small newspapers to tell
the story of the true role of the Press
in its community."

It is a why film designed to show
the average reader, wherever he
may be. why his hometown news-
paper is important to him. The film
was made as general and as timeless
as possible so that any newspaper
can show it to its readers for a long
lime to come.

Members of the Pennsylvania
Newspaper Publishers' Association
recognized the fact that a great
many people take their newspaper
for granted. Though people are buy-
ing and reading more papers than
ever before, the Association felt they
didn't appreciate the true signifi-
cance of the Press.

After seeing the problem and de-
ciding that a motion picture would
be a step toward a solution, the
member papers raised $25,000.00 in
a rare manner. Half of the necessary
funds came from the .Association's
reser\es. but the other half was

raised through the advance sale of
prints. At S300.00 for color and
8100.00 for black and white (still
the sale prices), members bouglil
enough prints to raise $12,500.00
and at the same time guaranteed a
good circulation for the film.

Production was handled by pro-
fessional script writers, directors,
cameramen and other technicians at
the Motion Picture and Recording
Studio of Penn Stale College. Most
of the footage was shot within the
tow n limits of Slate College. Pa. and
the cast of more than 300 was made
of local residents.

Besides copies of the film which
have been sold, rental prints in color
were made available to other re-
gional newspaper associations. The
rates were set at $5.00 for one day
and $2.50 for each additional day.
and requests sent to the Pennsyl-
vania .Association at Harrisburg.
Pa., are relayed to the nearest
source. But it is a good bet for any-
one wanting to book the film to eon-
tact his local newspaper first.

The Keyston Idea, the story of a
typical newspaper of the same name,
represents the joint effort of 350 in-
dividual newspapers to tell readers
acro,ss the nation that their news-
paper belongs to them, and :

". . . the kind of newspaper the
people demand is the kind of news-
paper the people will get. But de-
mand— demand, for unless you do.
the paper will die." S'

The Art and Craft of Camera Manufacture

Sponsor: Argus Cameras. Inc.

Title : Fine Cameras and IIoiv They
Are Made. Distributed by Mod-
ern Talking Picture Service ex-
changes.

'k In this picture-age. the design
and manufacture of the amateur's
camera is of immense interest to
millions of fans. This new .Argus
color film will satisfy those who
want to see the complete story of
photographic products from the re-

search laboratory to assembly line.
Fine Cameras also applies the sci-
ence of optics to photography, shows
the making and testing of lenses.

The work of skilled craftsmen
plays a key part in these sequences.
Prints have been made widely avail-
able through the nationwide ex-
changes of Modern Talking Picture
Service on a free loan basis. W rite
Modern at 45 Rockefeller Plaza for
booking reservation to be confirmed
by exchange nearest you. Sf*

BUSINESS SCREEN MAGAZINE

"Decision for Chemistry"

To present an industry as diversified as the
chemical industry in one film is a difficult
assignment. That MPO was successful in
fulfilling the objective is evidenced by the
overwhelming response the film has received
thus far.

MONSANTO CHEMICAL COMPANY
i:iititiiil!lillliliiiiiil!i4illliliiiliiliiiiiiiiiiiii!ii!iiiiinin^ inn

"Masters of Maintenance"

Employee morale can be lifted immeasurably
through the film medium. As a result, the
cost of the film can be returned many times
over.

AMERICAN AIRLINES

"iiimnii/^ the ll^uays'
Through the integration of prixiuct demon-
stration with good film entertainment, public
relations and sales promotion Uith get a
solid pay-off. Total TV audience in one
year — 7,620,000 — at no cost to the spon-
.sor.

REMINGTON ARMS

"The American Road"

was exhibited at the Edinburgh World Film
Festival. It is estimated that with free distri-
bution through theatres, TV and l6mm
distribution this documentary story of Ford
Motor Company will reach 40,000,000 peo-
ple in the next year.

FORD MOTOR COMPANY
H IMIIIII»:ill!llllllll!llllllllllllllllllilllllinilllliilllllllllllllHllllinilllllllllF!il«IlllliS

MPO

Productions, inc.

15 EAST 53rd STREET
NEW YORK 22

These and Many Other Motion Pictures Have Given MPO
Broad Background in \\\ Types of Film Production

l!!llllllllllliillllllldhlllllllilllllilllllilll»l»lllllllll!llllll:Nllllllllll:i:llli:;>llllllllllllllllllllllllllllllillll^

"American Couhoy"
Awarded top honors at many film festivals,
this film has reached a total audience of
17.500,000 in the past twelve months. The
"Americans at Home" series is one of FordV
most valued public relations activities.
FORD MOTOR COMPANY

"Out of the North"
Winner of awards at Cleveland, Stamford
and Boston Film Festivals. Also exhibited
at Edinburgh World Film Festival. This
series has proven to the dealers that a good
public relations film program will pay off
with increased sales.

NASH MOTORS

■iiwiiiiiiiHmwmiiiiiiniiiiK^^^^^^^

ROiniiiiiiiniiiiiHiiiiij' ja.1. :

"Garden Wise"

.... to introduce a new product to the
trade and to the public — the motion picture
delivers the most powerful impact of all
media.

MONSANTO CHEMICAL COMPANY

aiiiiiiiiiiiiniiiiiiiiiiiuiigiiimiiiiii

■Tarheel Wildlife'

Most people will not read written material

on conservation, but they will watch with

intense interest a motion picture on the

subject . . . and they will remember what

they have seen.

NORTH CAROLINA V( ILDLIFE
RESOURCES COMMISSION

fPWH

Understanding Care i.s the theme of thin scene from "Help Before Headlines" as Atlas camera and
director help re-enact the story of 7-\ear old Carl.

Screen Aids Community Cliest Campaign

MILWAUKEE RED FEATHER SERVICES SHOWN L\ "HELP BEFORE HEADLINES"

Sponsor: Community Welfare Council of Mil-
waukee, Wisconsin.
Title: Help Before Headlines. 10 min. b&w. Pro-
duced by Atlas Film Corporation.
if Throughout the land this fall it is fund-raising
time among the Community Chests and Councils
of larger metropolitan centers. Because of their
emotional appeal and the scope of the problems
which they help make known to potential donors,
films are again being widely sponsored and
shown during these campaigns.

New York City's fund appeal film A Thought
for Your Pennies has been previously reviewed
in the.se pages; Chicago, Detroit and Milwaukee
are among the other urban centers with good new
pictures that pack plenty of emotional punch. A
report on Chicago's new film and its city-wide
showings will appear next month. Mihvaukee's
picture, Help Before Headlines, is its third in as
many years.

Help Before Headlines is a little different from
the average Red Feather Service film. It docu-
ments the case history (taken from life and re-
enacted) of a troubled little boy of seven. The
help which he and his parents receive from Red
Feather SerN'ices is documented with realism and
is already evoking much favorable comment.

The story of Carl is not typical. But his par-
ent's neglect and their lack of understanding may
well be an important cui' to this country's wide-
spread juvenile delinquency problem. Fortunate-
ly, this little lad escapes the more dire conse-
quences of a violent outburst because of the help
received from skilled workers within welfare
agencies, part of the Red Feather Services.

Earning merited praise for the sympathetic
and understanding direction and photography of
Help Before Headlines, .\tlas Film's handling of
the theme is especially noteworthy. Only Carl
and his parents are professionals, the rest of the
cast are Milwaukeeans playing their real life roles
in welfare agencies and services. Thev all per-
form like veterans. In this kind of film, the com-
paratively low key effect of black and white
photography is much more realistic than color.

During the October campaign, groups of 25 or
more will have ready access to the nimierous
prints stocked by Milwaukee's Comnmnity Wel-
fare Council. Consulting on the film was Virginia
R. Becker, public relations director. Script was
written by Patricia Walt of the welfare council's
public relations staff. ^'

.An .\Nxiors Mother brings her problem to one
of Milwaukee's Red Feather agencies.

BREAKING SALES BARRIERS

(CONTl.NUEU FROM PACE THIRTY-THREE)

unnecessary expenses and in so doing eliminates
a great deal of the overtime payment that has
been responsible for the freer spending we have
experienced in past years.

There are good reasons backed by solid statis-
tics why the sound motion picture can do an
effective hard hitting selling job. The Armed
Forces in World War II were faced with the big-
gest teaching, training and selling job ever faced
in history. They proved that 16mm sound motion
pictures trained men 68 per cent faster and en-
abled them to retain information 12 per cent longer
than any other training methods previously used.
Industry has had this same experience.

Nash Motors terms its movies "one of our most
important means of sales promotion."

United Air Lines is using movies effectively to
inject that "I want to go" urge into potential
travelers.

One of the biggest problems faced by an ad-
\ertising manager is to effectively evaluate what
kind of a sales return he is getting for his adver-
tising dollar.

Armour and Company have the kind of testi-
monial that we all dream about. They proved in
Portland, Oregon that if a drive-in theatre would
run on any given evening, a one-minute film an-
nouncing the availability of hot dogs, they could
double wiener sales over the previous night!

National Homes Corporation of Lafayette, In-
diana, has an equally convincing testimonial when
it states that it sells an average of better than
one prefab house every time it shows its housing
movie.

Reach 37 Million at Cost of l.2<t

Weyerhauser Lumber Company's film Green-
Harvest has already been seen by more than .37,-
000,000 people at a total cost of 1.2 cents per
viewer for his undivided attention for 30 minutes.

There are several new dimensions in motion
pictures that I should like to briefly mention. The
first and most important is in connection with
the introduction of magnetic sound on film. This
has opened up a heretofore undeveloped area in
the use of industrial motion pictures. Today, in
our Bell & Howell laboratories we are coating
millions of feet of industrial footage so that com-
panies, by putting this narrow stripe of magnetic
material on the side of the film may bring old
films existing in company libraries up-to-date for
re-release. Short special purpose films can be
made in color and sound for as little as a few
hundred dollars.

Selling product and selling ideas is the big job
that we in industn,' face today. Economic edu-
cation films produced by American business and
being distributed throughout the United Stales
as well as foreign countries are doing an out-
standing and much needed job of public enlight-
enment.

May we continue to strengthen the American
economy, a factor so necessary to world peace and
stabihtv, tlirough the constant exchange of ideas
on developing better methods of selling and ad-
vertising. Mav we continue to use every means
at our disposal to sell to the world our ideas and
our ideals — as well as our products. S'

BUSINESS SCREEN MAGAZINE.

practically every
film producer
in the
western
hemisphere
is a client of

b/ron

script

art

location photogniphy

music library

recording

laboratory facilities

titling

animation

sound stage

sound effects

Film pro<liiror8 iiKe byron farilitie«
for 4 rcasong: quality, .«|>re<l,
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A isil our Miiiliii!'. or if you
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1226 Wisconsin Avenue, N.W.
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PRACTICALLY KVKIIV HLM r'ltdlHiMt IN I Ml W I - I I i; \ II K M I >lll K l( 1 l> A tllKNT u^ IIVRiO

N I M II KR t, • \ OI. I M K 11 • 1 IS 3

wr»E Where the Buyers Are"
J3 '* " =^"'''1 axiom of soiling
thai certainly applies lo projecUd
visuals. In this new era of highly
competitive selling, these valualile
tools of motion anil still picture pro-
jection. <onvenienlly housed in self-
contained ealiinets and cases, have
the portaliilily to meet buyer trallic
whenever and irlierever it may be.

With this word of introduction,
the Editors of Bi'.siNESS Screen re-
turn to a long established tradition
of bringing our readers a portfolio
of ideas and examples from the ex-
perience of both manufacturers and
users of visual display tools. First
unveiled in our Issue Two of Volume
One. lO.'W. the.se "idea portfolios"
have immense value to business as
it scans the full ranee of useful de-
vices that will help turn prospeel.s
into buyers, whether of products,
services, travel or safer living habits,
and related subjects.

Today's Tools Best Vet
The World Fairs of Chicago and
New York were the modern-day
testing grounds of continuous mo-
tion picture and still projection. To-
day's counterpart is probably Chi-
cago's vast Museum of Science and
Industrv where almost every con-
ceivable sight/sound viewing and
hearing device is at work through
long hours oj every visiting day.

Continuous movies are holding up
well. Continuous slide projection is
almost foolproof. Ideas learned
through years of experience have de-
vised film and slide carrying mech-
anisms that foil the long-present
bugaboo of program interruption
and constant maintenance.

Meet the Traffic Lines

So business has the tools at hand
to put pictorial .selling where it be-
longs— in the main traffic lanes of
department stores, on the selling
counters and in product and window
displays. Continuous picture show-
ings enliven window displays after

Good Simple Design of modern
Admutie still projectors focusses
iiUentiini on the picture screen.

c ^^^^L^fl

■BJQB^'''^^^H

Jk '^ J

PUT YOUR PICTURES
WHERE PEOPLE BUY

Sonic Helpful Iilea> and Suggolions for the Business
User of Sight Sounil Ki|ui])nient for Visualized Selling

ilark. they light up front yards of
manufacturing plants with moving
billboard displays. In banks and
hotel lobbies, etc. the picture display
shows a myriad of services which
attract the eye and get the sales mes-
sage over.

Psychology Is Your -\11>

From peep-show days and through
a long tradition of visual interest
and photographic advances, the
""moving" picture has magnetic at-
traction for its potential viewer.
When the motion picture is exhib-
ited outdoors, along main traffic
lanes, it has such a powerful pull
that most urban police departments
have had to forbid that kind of use.

In lesser but .■itill potent degree,
moving visuals will stop the passer-
bv at an otherwise static window
dis[)lay or along a store aisle. Put
the pictures inside a shadow box
and lines will form to await a turn
at the show! Set up a theatre mar-
quee in a retail department and
with proper showmanship you'll ex-
plain facts about products to a well-
fdled room full of prospects.

Exhibit and museum designers
\\orking with these tools have also
discovered the magic lure of push-
buttons which enable viewers lo start
their own show!

You Have to Follow Rules

One of the most astute of young
designers working with projected
visual equipment is Robert Grun-
>\ald. president of the Harwald Com-
pany. It is his confirmed belief that
bv following a few simple but defi-
nite rules, resultful use of all forms
of continuous visual displays can be
greatly increased.

1. Attract attention to the pro-
jected program. Here, brightness,
color, motion and size of picture are
important. But you can help things
along by "tricks" like the use of a
visor over the screen, piqueing cu-
riositv of viewers. The use of signs,
cither illuminated with a flasher or
just well-designed art telling the
\ icwer what he'd like to see. is defi-
nitely recommended.

Motivate the reason, give the
\ iewer a reason for looking and
Nou'll hold an audience. For in-

Projectio.n Devices are light and
portable, can be readily adapted to
counter use as shown above.

stance, a casual glance at the screen
may not be as effective as it would
be if the sign on top says '"see how
Ben Hogan plays golf."

To attract attention and hold it.
let the looker work his own show^ by
means of a pushbutton control.
Sound is another strong ally in at-
tracting attention but it need not be
continuous to hold the viewer.

Get Interest, Create Desire

2. A look at the projected pro-
gram may evoke a '"so what? ' Col-
orful scenes, glamorous models and
interesting case histories are obvious
cues to point 2, Getting Interest.

3. Creating desire is the big job
in any kind of selling. Translated
into visuals, it means simplification
of the message. Tell only one simple
point per slide or scene. Keep title
or slide copy down to five words or
less. Americans "hit and run" fast
along the sales aisles so moi-e the
pictures as fast as possible . . . keep
the show on the road.

Now, Make That Sale!

4. Making the sale, depends on
good location of projected visuals
near the product or services pro-
moted. Put the projector to work in
the window at night but put it inside
during the day. Traffic is an im-
portant factor, just so long as buyers
head toward a sales clerk \vhen the
show is over.

A lot of these 'problems can be re-

solved in yiur own rxilline of key
factors, wliiili includes these con-
siderations:

A Checklist lor I sers

1. The Audience: what is it com-
posed of? I.e. customers, all types,
men. women and children.

2. Where are they? Moving,
standing, sitting?

'i. What types of buvers are
they?

■1. The best possible machine lo-
cation, i.e. standing or sitting areas,
near elevators, cafeteria lines, near
cashiers, return windows, order
desks, waiting rooms, fashion count-
ers, etc.

5. Number of possible viewers
pir hour, moving or seated, their
time and characteristics.

6. Decoration and display design,
if. outside appearance of cabinet or
display. The use of signs and their
relation in position, illuminated or
r:ot illuminated?

7. The timing of the show. i.e.
picture change time, and total pic-
lure show time.

Planning the Program
Lessons learned in brevity for t.v.
commercials may well be applied in
point-of-purchase and other exhibit
display selling. Make scenes brief,
fast moving, colorful (but not con-
fusing).

Lay out a ""story board" and
\oull score better and less expen-
sively when you actually shoot slides
or movie footage.

Some Physical Attributes
Automatic motion picture projec-
tors are not necessarily continuous.
Push-button starting is a '"must" to
save wear and tear on more fragile
motion picture film.

The choice of any kind of visual
projection should take into consid-
eration its maintenance simplicity,
the ease of changing the program,
the briUiance of the projected scene
and its steady "flow" on the screen.
There are other "pointers" which
visual users want to know. .\nd
(continued on page fifty-four)

Motion Pictures, projected on port-
able ''self-contained" theatre-in-a-
suitcase can demonstrate operations.

BUSINESS SCREEN MAGAZINE

MODERN BUSINESS show-
manship has taken its cue
from the popularity of television,
pictorial journalism and the resur-
gent interest in entertainment films.
All of these aspects of a truly "Vis-
ual Age" are recognized in today's
record-breaking sponsored film au-
diences and the adoption of visual
merchandising, training and promo-
tional techniques wherever they can
be successfully applied.

Point of sale merchandising, trade
show exhibits, lobby, floor and
window displays offer the most ob-
vious opportunities for sight/sound
display ideas. Wherever people
pause or gather in groups, an "Au-
dience" is available
for projected sell-
ing. Meeting the co-
incidental need for
more facts about
products or services
is a job that calls
for the concentra-
tion and multiple
impressions which
sight/sound display
devices can deliver.
The following
pages of this picto-
rial review feature
will remind sales
and training leaders
of some of these
visual display ideas.
First and foremost,
many of the devices
pictured are simply
"basic" tools around
which the ingenious
advertising or sales ~
promotion executive can "build"
his physical exhibit or display. The
projected pictures add life and
punch to otherwise static material.
They also bring Color, Light, Mo-
tion to the area. With all these
they follow the rules of advertising
admirably by (1) attracting atten-
tion better; (2) creating more in-
terest; (3) inviting greater desire
through added realism and partici-
pation: and (4) they are motivating
sales action for plenty of smart
users.

When Motion? When Stills?

Actually, there's no conflict of
choice between the use of contin-
uous motion picture equipment or
continuous slide projection. Today's
self-contained sound movie equip-
ment takes a little more care but
may be essential when motion with-
in scenes tells the product story:
you can use many of today's color
slide projectors with equal effec-
tivene-ss on other kinds of assign-
ments. The choice depends on kind
of program, budget limitation and
availability of maintenance person-

NUMBER 6 • \ O I. l M F. 11

nel. It is interesting to note the
poller of movies in outdoor dis-
plays. City fathers frown on them
because of traffic jams soon caused
when they are shown on building
walls or intersections. Outdoor
slide displays get attention, too. but
audiences pause briefly.

The rules of visual display are
rigid and results will be in direct
ratio to their observance. Good
equipment is the first of these and
vour selection of the right projector
for the right job is essential. This
involves sufficient brightness of pic-
ture, steady images, foolproof auto-
matic operation of picture-changes,
well-ventilated housing and maxi-
mum simplicity of
set-up.

These are the con-
siderations which
most visual display
\ equipment makers

\ are following. Var-

iations are in screen
size; number of pic-
tures (stills) : and
cabinet types.
There's a tendancy
to adopt the eye-ap-
peal of modern tele-
vision cabinets to
house these units.
There's also a lot
■' of human psychol-

ogy at work when
visual displays are
in use. People like
])ush buttons and the
age-old interest in a
private "peep show'
has been capitalized
by some display builders. The de-
signers who set up Chicago's Mu-
seum of Science & Industry have
utilized hundreds of ideas that show
the power of visuals to educate and
interest.

Your Idea Will be Better
One important advantage of
sight/sound displays is that each
new^ idea created by a clever mer-
chandiser seems better than the last
one. New color techniques, "black-
light" materials. 3-D adaptations
and perhaps even "wide screen"
techniques will make tomorrow's
visual displays even more eye-ap-
pealing than the past.

Designers have constructed minia-
ture theatres in rail station waiting
rooms: banks are using color murals
of local industries based on auto-
matic slide projection; real estate
firms show their prospects house
listings on cabinet slide units. The
possibilities are limited only by
practicality and imagination.

For this purpose, we offer a fe«
glimpses of the present and set the
5tage for your future displays.

Sight ■" "■ Sound
for DISPLAY

A BUSINESS SCREEN PICTORIAL
REVIEW OF EOUIPMENI IN USE

Featuring These Practical Pointers:

if How to Use Continuous Motion Picture
Projection at the Point-of-Purchase

ir Showing Product Features to Consumers
Via Economical Slide Projection

it Motion and Sound Devices Help Demon-
strate Product in Use: Build Sales

ir Build a Movie Screen Into Your Exhibit

ir Colorful Slides Complete the Story for
Convention and Office Display Exhibits

if Sound Devices Can Also Stand Alone as
Useful Tools for Exhibits and Displays

ir Making Home Demonstrations Effective

ir Slides Are Economical for Office Selling

if Hold the Crowd Vi'ith Outdoor Displays

* Dioramas Can Deliver the Sales Story

if Industrial Messages Can Be Visualized

SIGHT/SOUND FOR DISPLAY & DEMONSTRATION

UltA.>IATIZI.\(i THE PK(»UI 4 T FOR SALES AT

POIXT OF PURCHASE

FocussED Attention <,
the salesman also emph

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lighted screen holds the prospect's interest as
important product advantages.

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Motion Pictures Enliven
Product Demonstrations

♦ Healistic motion jilus synchron-
ized sound bring "life" to products
where physical operations are vital
to sales. Such equipment is "self-
contained" as another advantage
and can be set up and running in
seconds. Self contained 16mm film
magazine is a key accessory since
film then is automatically rewound
j<>llowing each showing, ready for
the next presentation. Screen sizes
up to 135 square inches; bright
illumination and forced air cooling
are other features to look for when

Projei ri.ij M.iiH, Si I I iM, on the counter helps this painl siui, su i \ cit
get an extra message across. A Projectograph unit is shown above.

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Simplicity With Selling
Punch in Slide Projection

♦ When simplicity of operation,
cost and visual attraction are con-
sidered and motion within the scenes
is not essential, the new automatic
slide projectors have much to offer.
Counter, floor or window displays
gel plenty of deser\-ed attention from
colorful slide presentations. Bright-
ness is another factor which makers
of these machines strive for and in
the several equipments shown in
these pages, have achieved.

Key considerations in the use of
slide equipment are (1) The audi-
ence, i.e. its composition and wheth-
er moving or standing; (2) Loca-
tion of the equipment; and (3) Ac-
companying signs, etc. These are

this r.SV Suilrasc Pro-

Hail store, adding "life" to .static display.

^~W. Sound Devices Will Attract
and Hold Those Prospects

♦ Pictures that move, either as still
pictures changing with a continu-
ous frequency or motion pictures,
have a universal crowd appeal.
(Hherwise static display setups are
brought to life when visuals are
thus used.

Products can be used as the stage
for audio and visual presentations.
Sound devices, such as the auto-
matic tape reproducer which re-
peats the sound message, can be
"built in" refrigerators, laundrj'
equipment, etc. While sound alone
is not as effective as combined
sight/sound, it has its important
place. You get from 15 seconds to
15 minutes of automatic sound on

seli'cting this type of equipment for
displays or any kind of visual dem-
onstration purpose. ^'

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.^MPRo's Repeater 76m
projector is shown above.

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sound

the rules of the visual display "game"
which help make the difference in
sales results for the user. H*

Real Estate sales are aided by Ad-
matic slide showing of listings.

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such tape-sound devices of which a
specific example is illustrated below
from a recent Westinghouse cam-
paign, designed by Cousino. Inc.

Talking Laundromat comhincd
niimite sound/sight program.

BUSINESS SCREEN MAGAZINE

A BUSINESS SCREEN VISUAL SELLING REPORT

LIGHTED PMTIJBES AlVD SOUIVD HOLD INTEREST AT

SHOWS AXD EXHIBITS

Build a Movie Screen
Into Your Siiow Exhibit

Auto Show visitors stop and watch
DeSoto sound motion pictures.

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Colorful Slide Display
Focus of Exhibit Area

♦ Auto shows, national trade fairs,
convention exhibits of all kinds have
long ago demonstrated the interest
value of sound motion pictures. Be-
yond their obvious function of en-
livening the exhibit display, the
movie screen brings the plant, the
production line and the full story of
product functions to the exhibit vis-
itor. An extra dividend is the added
time which viewers thus spend at the
exhibit area. Screens can be clever-
ly designed to fit into the pattern of
the exhibit as shown in these pages.
Film showings create a focal center
within the exhibit space, add color
and attract viewers through motion
and sound elements. R*

Burroughs in Canad.\ used Ad-
matic slide projection in screen area.

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♦ Where motion is not an essential,
many exhibit designers are adopting
today's greatly improved models for
slide projection. These change pic-
tures automatically, can show big
scenes most realistically in full color,
are as nearly foolproof as possible
in operation. Here again slide pro-
jection screens can be built into the
exhibit design or you can use some
of the ultra-modern cabinet models
out on the exhibit floor area. Either
way you get the same added divi-
dends in extra visitor time, a wider
dimension in show material that can
be presented within the comparative
limits of expensive exhibit space.
.•Ml these advantages add up to better
selling of either products or ideas
depending on how thoroughly the ex-
hibitor goes into design and ideas
for his visuals. ff

IntkoRATEI) V ISL AL bELLlNC brougiil home key sales points to lisitors itho
saw this recent St. Regis Paper Company trade shoiv exhibit.

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Sound Is a Dimension
for "life" in Displays

XpfiSh for Americoft pochoging

Home Uffhe Fahibit of L nion Bag & Paper Corporation featured I
tinuous still projection oj the company's full range of products.

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CousiNO, Inc. of Toledo created
Elsie's sound unit.

♦ Although either slide or motion
pictures can stand up well against
almost every light condition pre-
sented at trade shows, there are
times when sound alone is called for.
Borden's "Talking Elsie" is one in-
stance when sound was a real fea-
ture; RCA's use of sound is obvious.
Products of all types can now speak
for themselves through modern tape-
sound accessories which are small
enough to fit into every conceivable
type of exhibit.

These compact sound package
units repeat automatically. It helps
to use a "push-button" technique.
Iiowpv er. so that passers-by can start
llic sound. The "electric eye" can
also activate such devices, saving
both equipment wear and current as
well as attracting attention when
the sound and/or pictures suddenly
go into action for passersby. (Jf

l^CA Victor's Manhattan Exhibit area includes many novel audio-visual
display ideas, including this novel record-playing .wund unit shown.

NUMBER 6 • VOLUME 14

rr /sound for display & demoJ'

Home Owners Are SekiiNO colorful home improvement
(up to 22 minutes lon^) via TSI "suitcase" projectors.

notwn pictures

Use Slide Projection for Office Selling

>hu

♦ The same j)rinciples of portabili-
ty hold true when these tools are
applied in office demonstrations.
U atch the time factor: busy office
schedules won't allow for set-up
time and lengthy showings are out.
But you compress time and deliM i
a better sales story with w'ell-organ
ized visuals so they save preciou-
minutes — increase the selling period -
Companies with a variety of mod-
els— many features to discuss — can
put well-staged pictures in con-
\enient slide mounts and thus focus
attention on the lighted screen while
spoken sales points are keyed to the
illustrations. Modern slide projec-
tors are housed in convenient table-
top cabinets, ready to use. ff

Motion and Still Pictures Help Make
Home Demonstrations More Effective

♦ For sales deniunstralions in the
home, both motion pictures and
slides can help bring important facts
about products hut there's a cardi-
nal principle to watch: projectors
must be light, easy to get into action
and prepared for use before ringing
your prospect's doorbell. Tire sales
luive been made with movies: oil
liDrners demonstrated: aluminum
\iindows displayed. Consumers gel
liic full story when visuals help make
it clear, memorable. Motion is often
essential, when it's not — use colorful
slides in an organized package which
has been pre-arranged to fit key
points to be presented. 9

Fr Port-A-View shows up to 36
slides, weighs 4\i, pounds.

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Kdii \SI 111! I M:i I \ IM\ Hi

"loaded^' for selling action

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Prospects See your product story via this convenient Projectograph "De-
Luxe" projector; holds 14 2x2 slides; S^/o' x 11" screen size.

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Visualize Industrial Topics for Workers

.Show Workers
''suitcase" sound

hop nilh TSI

♦ Costly losses in time required for
group meetings and the advantage
of putting employee message ma-
terial right near the bench or lathe,
at bulletin boards or in recreation
areas have made both continuous
motion pictures and slide projection
devices valuable industrial assets.
.Safety, morale, tool conservation,
savings, vacation ideas and basic
skill training are some of the current
uses which industry is making of
\ isual equipment of these types.

In the case of continuous motion
pictures, their operation has been
made fairly foolproof. One individ-
ual should be assigned to setup and
maintenance. A slide projection
c.nbinet will be no problem but a
man should be assigned to check its

program material, to change setups
from ready-mounted discs, etc. and
other minor maintenance. ^

Projectogr.\ph also offers tape
playback unit shown right above.

BUSINESS SCREEN MAGAZINE

A BUSINESS SCREEN VISUAL SELLII

Get and Hold Crowds With Visual Tools
Applied to Outdoor and Window Displays

Inc. Model SP.l carries
has 3.000-natt l>rie;htness.

* Tile motion picture is such a
tiafTic stopper that its use on large
outdoor displays has lireii discourag-
ed but remarkable effects can be
achieved with outdoor slide projec-
tion. Screen sizes up to 50 x 50 feet,
but averaging about 10" x 60" will
attract attention (see left and below
for typieal equipmcnU. A water-
proof outdoor cabinet «ill house the
projector. Translucent screens are
used between two sheets of plate
glass. Window displays and night-
time use in lar^'e salesrooms get
results where traffic indicates an
ajter-dark audience. Comparatively
little upkeep is required. ^

'^a Slides and Mounted Pictures for Displays

FOOTso-poRT SHOES

r Fcef

Snow Bo.\RD Model offered by I'iciurl iM,.,
screi-n: prnji'iinr nl rnir i\ Imii.,;! in u.nlliri

The Diorama Is a Visual Selling Tool

♦ The design and eonslruelion »f
a diorama is usually a job for sp>'-
cialists. To show models and lerlt-

Tel-.\-Story'.s TSO-uall projector
shows 12 slides nutomiilirnlh .

iiical ofH-ralion. etc. in scale, area
planninj!,. industrial developments.
this visual tool has come out of the
nniseum and into practical selling.
The trade .-ihow and fair exhibit are
i\eellenl ili<irnma opporlunitie." ami
in these — <'ompanies like Aleoa
have employed automatic motion
picture and slide projectors to real
advantage. Visuals add "life" and
motion to the static scale model di^<'
play or exhibit.

Salerooms and exhibit areas
around the ofliee can provide ex-
cellent sites for dioramas; the trend
toward urban business exhibit rooms
is also noted among larger com-
panies will) u-se reception areas and
dl^plav in this wav. 5}'

♦ Se\i ral liriii> an- ollcring device?
which hoUl a series of indiviiliially
mounted cards which are illuminat-
ed as they move in their eoiitiiiuous
display cabinet. Motion and color
are present and this equipment
doesn't require projection lens or
quite as much illumination power,
lor counter disi>lay or similar uses
llie automatic card changer may bi-
considered when art material suit-
able for its use is readily available.
Image size is 8 x 10 inches and cost
is comparatively low for such equip-
ment. The illustration at the right
shows a typical cabinet setup. Both
Admatic and Wilson offer such
models, averaging about 18 8" x 10"
pholos or ( ards. If

Wilson Company offers this aula-
matic card-chanser display unit.

American Tklf.phone & TelecraphV lonf dislanrr exhihil in Manhalinn
features this diorama of radio relay ofterations and their principles.

y\ M HKH

\ (( I I M ^. II

SIGHT/SOIXD for display & DEMONSTRATION

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IS

( CONTINUED KROM FACE
ihese are some of the special ques-
tions asked of those who specialize
ill visual display equipment design.
Rear Projection Screen-
Since a major part of visual dis-
play projection depends on "rear
screen" showings wherein the pro-
jector is mounted behind the screen
surface, the t)'pes of screen material
used are of keen interest. These
types are available.

1. Standard ground glass.

2. Special fine sand-blasted
ground glass.

3. Sand-blasted Incite.

I. Polarized coated glass.

5. Lacquer-coated glass or Incite.

6. Fresnal lens-condensing sys-
tems on plastic.

7. Special dark coatings and
smoked-glass screen materials.

8. Thin sheet-rubber tightly
stretched (and amazingly transpar-
ent I .

9. Tracing paper or cloth.

10. Etched cellulose acetate, etc.
The choice of these materials is

pretty much a matter of best judg-
ment on the part of the manufac-
turer and his advice will prevail.
One screen may show up well under
a certain Ughting condition, etc.

.■\11 factors, such as size, light con-
ditions, wattage of projector, me-
chanical or travel conditions and
whether for indoor or outdoor use.
must be known.
Mirrors Solve Space Problem

On special order designs, which
are fairly frequent when standard
visual mechanisms have to be adapt-
ed to the space limitations of exhibit
or convention areas and displays,
mirrors are a key consideration. For
locations near the projection lens, a
special front surface mirror will be

Self-Cont.\ined Selectroslide dis-
play cabinet has a 17" x 17" black
translucent screen area, shows 48
scenes in continuous series.

Good Design Ideas With Integrated
Use of Visual Display Tools

Bi'I.lo(:k"s. siiauk Los .4n^ctcs' retail store, used a Selectroslide selup in tlu
screen at center background for an Olga corset display.

Color Murals in Motion are used in this Frankfort. Indiana bank lobby,
using two Selectroslides showing local companies and products.

PICTURES ON THESE PACES ARE
USED THROUGH COOPERATION OF
MANUFACTURERS AND SPONSORS.

ViEWMASTER Stereo scenes in color
are viewed within this attractive
Thermador counter display unit.

Write for Free List
of Manufacturers

♦ A complete checkl'st of
names and addresses of the
manufacturers and distributors
of visual display equipment
pictured in this special section
is available free on your letter-
head request.

Write the Reader Service
Bureau, Business Screen at
7061 Sheridan Road, Chicago
26 for your convenient buy-
er's guide to these tools.

95% eflicicnt in transmitting light.

Good quality thin plate glass mir-
rors apparently work well in posi-
tions near the screen surface. They
must be kept free of dust or readily
accessible for occasional cleaning.

Designers figure mirror placement
by scale drawing of a side view of
the projected rays from the lens.
Then this cone-shape piece is cut out
and represents the height of the pro-
jected picture at any distance from
the lens. The cone is then folded
and bent to get the desired image
size within the area. Mirrors are
located at the folding positions.
Remote Display Controls

People like pushbuttons ... so the
basic remote control tool of the vis-
ual display user is simply a con-
venient switch or push button that
activates the projector or sound unit.

The next step is to have a "hold
|)icture" switch which allows the
normal cycle of still picture change
lo be "held" or stopped for longer,
personal inspection of the scene.

Picture advance switches, backup
switch and combinations of on-off-
forward-reverse controls are pos-
sible but generally unused except
where a personal attendant is pres-
ent.

iVotes in Retrospect

Sight/Sound Projection is a crea-
tive tool, a theatre of ideas. It places
the power of visual salesmanship
where and when the user wants it.
It may be used to direct prospect
traffic to the sales people, to the
product itself. It may keep the
prospect at the point of sale for that
important interval of decision.

Results from the use of these tools
will be in ratio to the imagination
and skill with which they are ap-
plied to the job. 5"

Shopper-Stopper mechanism de-
veloped by llarwald Co. is within
this General Mills jeed display setup,
showing continuous filmslrip pro-
gram on its screen.

BISINESS SCREEN MAGAZINE

» ^^ HO. 4 OF A SERIES

'§IMJ^ on better selling, training, and
V*^ demonstration through photography

Audio-visual mefhods pay off in many ways ... a few examples from the files of Kodak Audio-Visual Dealers

\00

experienced periods when both picture and sound faded

oge drops. Of the projectors testf

oscope Pogeant Sound Projector w_- , .

lot performed brilliontly even though voltage dropped shorply.
5 superb opticol and sound systems, plus permanent lubrication.

Pageant extremely dependable, especially important

• facilit

emely dependable, ..^
re not eosily available—,

s this

Photography important to railroad maintenance

Two engineering-deportment heads of a large eastern roilroad
use color photography to check the details of bridge construction
olong the rood and also maintenance of way. Each engineer lakes
his own Kodochrome slides. One uses a Kodak 35 Camera, the
other a Kodak Retina or Kodak Flash Bantam. All tronsporencies ore
then identified and doted. When bridge alterations or repairs are
necessary, the pictures ore projected with a Kodosiide Table
Viewer os on old in determining how to proceed. Mointenance-of-
woy photos ore helpful in judging the effectiveness of points, weed-
control chemicals, etc. — reports this railroad.'

Utility mokes own public-relotions and project films

"The Cine-Kodak Speciol II Camera has been extremely useful to
us. We used it for filming two full-color 16mm. sound motion pic-
tures: 'Water in the West' and ■Streamlined Montana.' We olso
use it to follow the progress of construction work, both on electric-
power installations and nalurol-gos pipelines. The latter films, while
not completely edited, ore available as engineering aids and
could be utilized in the production of construction films." — f^rom a
western public utility. '

How car manufacturer presents new models

"One of our moin uses of still-projection equipment is found in the
onnuol announcement of new cor models. Our largest soles division
gothers its wholesale organization here where the representatives
are shown by color-slide projection all of the style, mechanical, and
selling features of the new models. Each group then returns to its
zone where similar presentations are mode to local dealers. Kodo-
siide Master Model Projectors ore very efficient and do on
excellent job." — From o large outomobile monufoclurer '

These are but a few examples of the ways in which KocJak AucJio- Visual materials are helping
business ancJ industry to make and sell better procJucts. SencJ coupon below for the name of your
nearest Kodak Audio- Visual Dealer — one of o coast-to-coast group of qualified specialists in the
particular audio-visual requirements of business, industry, school, and church.

•Nome on request

BUSINESS FILMS . . . demonstrate, train, dramatize, sell

Now. ..Kodak Projec- | EASTMAN KODAK COMPANY

tors to meet every | Rochester 4, N. Y.

16mm. requirement . . , . .

. I , , 11, P/eose send me nome of rtartil Kodak Audio-Viiual Dealer; also compfele in-

A complete line of Ko- ',.,,,,.

^^ ^^k dascone l&mm Proiec- I rormot/orj on the products checked;

iH ^T tors bosed on the fa- i CD 16mm. motion-picture comeros □ ?6mm. sound pro/ectors Q miniature

^ ** »^ mom PaaeonI desian: I stilt camerai Q co/or-s/(de projectors and tab/e 1

Pageant design:
Kodascope Royal Projector for silent screenings ... the
heavy-duty Analyst for critical movie study . . . the eco-
nomical standard Pageant for average sound-and-silent
shows... the super-brilliant Pageant AV-071 for sound
shows in hord-lo-darken locations ... the Model AV-1SI
and AV-1SIE Pageant Projectors for quality sound even in
spacious auditoriums. Also ovoilable through your Kodak | CITY
Audio-Visual Deolei — the remarkable Eastman 16mm. .
Projector, Model 25, for theater-type inslallatians. ' STA1

I COMPANY.
I STREET

"71

NUMBER 6 • VOLUME 14

^iw/,

LONG PLAYING
AUTOMATIC

(MICROMATIC)

Sound Slidefiliti

22 minutes of uninterrupted program
in a single small case.

DuKane A*^ .i^.*^

bringing to you for the first time all the real advantages
of reliable automatic sound slidefilm with Long Playing
(microgroove) records ■.

"At No record case to handle

i>r 22 minutes on one 12-inch record side

if Record and films carried in projector

it Lower mailing costs for L-P records

Don't fail to be fully informed about this new develop-
ment. Write or mail coupon today.

A Film Program Scrvrs Heavy Industry:

Hyster Company Expands Visual Program to Help
Dealer Family With Practical Demonstration Aids

C»"^KR or later the sales thinking
^ of every company swings around
to the industrial film — some enthu-
siastically and some reluctantly.
Film programs can be costly, and if
badly handled can sour management
on this form of pre-selling.

Hyster Company, manufacturers
of industrial trucks and tractor
equipment, is a young company that
has grown in the past 25 years from
job-shop size to a well-known firm
with three factories in the U. S., one
in the Netherlands, with products
sold through more than 700 dealer
stores in 58 countries. In spite of
this Topsy growth, company policy
lias always been that you have to
crawl before you can walk.

Program Limited in Past

Over the years Hyster, of course,
accumulated a considerable quantity
of stock footage of their products in
action — some of it of little value, but
most of it of passable quality. Al-
though Hyster had produced one
successful sound motion picture,
they never had a definite film pro-
motion program. In fact whenever
the subject came up it met with a
cold response. It was feared that
costs, proportionately to sales, would
be prohibitive; that it probably
wouldn't increase sales; and that it
might not find acceptance even
within their own organization — a
very important pre-requisite to any
promotion project.

Two things were responsible for
a gradual change of thinking: First,
there has been an increasing demand
from the selling organization itself
for this type of tool; secondly, the
nature of the product is such that il
cannot always be effectively pro-

moted at point of purchase like con-
sumer goods. Heavy equipment is
usually classed as capital goods and
actual sales are the result of long
negotiations and demonstrations with
several different members of the cus-
tomer's firm. Frequently a purchase
requires the okay of the president or
board of directors.

Useful Demonstration Tool
It's obviously impossible for a
salesman to carry a sample around
with him when he sells a ten-ton
product. Furthermore, most of
Hyster Company's equipment is sold
after demonstration, which can be
costly and involve much time and
effort assembling all interested par-
ties. A good film, however, can
often take the place of a demonstra-
tion— or at least arouse some action
on the part of the prospect without
the expense of an actual trial. A
good film also can say the right
thing at the right time, whereas an
actual demonstration often has a
perverse way of getting fouled up
just when you think the prospect is
becoming interested. Bad demon-
strations are worse than no demon-
strations.
Problem of the "Grid Roller"
A good case is the company's
"Grid Roller.' This machine, which
is a new tool for rebuilding bitu-
minous roads, is designed to be
towed behind a regular roadbuilding
machine such as a '"Caterpillar
diesel tractor or motor grader. Even
though revolutionary in design and
effectiveness, promotion of this ma-
chine was difficult.

Contractors and governmental
agencies are slow to invest budget
(continued on p.\ge 58)

The "Hystaw.w" B.ack Hoe on a road job in Oregon's coasl mountains is
Art Kramer's motion picture subject.

SCREEN MAGAZINE

MES TO

'^/aj9

YOU CAN'T GET BETTER QUALITY
ANYWHERE THAN FROM

£ / 1905 FAIRVIEW AVENUE, N.E. • WASHINGTON 2, D. C.

phone LAWRENCE 6-4634

plus

and

QUALITY

SERVICE

ECONOMY

^ Have you this

price list on your
desk? We tvill
forivard it
immediately
upon request . . .

DEVOTION TO EVERY JOB

NIj M BKK 0 • \ (I I. I M K 1 I • lyiS

HYSTER EXPANDS VISUAL PROGRAM FOR DEALERS

Hyster's Camera shows the product
making hard jobs look rasy.

(CONTINIEU FROM IM(.E 06 I
dollars into new melhods and ma-
chine. In addition, the size and cost
of the Grid KoUer is such that it
taniiot always be made available for
a demonstration whenever and wher-
ever a prospect becomes interested.
.\ho the Grid Roller cannot be dem-
onstrated by itself — it must be towed
by another costly piece of machin-
ery, not manufactured by Hyster
Company.

.Another factor that has been a
problem in promoting this equip-
ment is that to put an actual floor
sample or demonstrator in each dis-
tiibutorship around the world would
require an investment of nearly a
quarter million dollars and throw
production schedules completely out
of balance with the more than 30
other tractor tools and attachments
also manufactured by the company.

Test Leads to Program
In order to bring the story of the
new Grid Roller at least to the dis-
tributor personnel and salesmen, as
well as potential customer, random
footage of stock film was edited,
titled, and made into a short silent
film. Several prints were distributed
for use at sales meetings, demonstra-
tions and at any other time an inter-
ested audience could be captured.
The one accomplishment of this film
was to inspire an overwhelming de-
mand from the field for a good pro-
fessional sound and color film that
distributors could use as a sales tool
and sales management could use in
conducting training meetings.

This was the sort of green light
that Dar Johnson, sales promotion
manager, and Ray Howerton, in
charge of tractor promotion, were
waiting for. With plenty of case
studies in the files to choose from,
Howerton worked up a continuity
designed to tell the Grid Roller story
effecti^ely. .\ll of the footage that
had been shot on Grid Roller op-
erations was gathered and Jim Law-
less of the Seattle firm of Rarig
Motion Picture Company was called
in to put the film together.

The Rarig firm was alreadv fa-

miliar with Hyster Company prod-
ucts and even had some pertinent
stock shots in their files. Under these
circumstances, a minimum number
i)f conferences were necessary be-
tween Harig and Hyster personnel,
also a minimum amount of addi-
lional footage was required.

Service Groups Perforin

Case studies were boiled down to
three jobs: Sutter County, City of
Hanford (Calif.) and State of Cali-
fornia (at Sacramento). These three
involved the three principal agencies
that could most effectively use the
Grid Roller — counties, cities, states.

Rarig edited the material, col-
laborated on the script, shot titles,
handled the sound. Background mu-
sic consists of e.xcerpts from "Traf-
fic" bv Wilfred Burns, recorded by
the Harmonic Orchestra conducted

by Hans May. Printing was done
by Consolidated Film Industries of
Hollywood, and color processing by
Eastman Laboratories. Art work,
for titles and animation, was han-
dled by Grace Turner. Joe Nelson
did the editing and Reg Miller the
narration.

When the answer print was in
Howerton's hands, a preview was
arranged for some of Hyster Com-
pany s top sales management people.
The results convinced them that the
story of the amazing cost-cutting fea-
tures of this new road-building ma-
chine could be told effectively by a
top-notch professional film.

Promotion Kit Developed

To sell further the idea to distrib-
utors in every part of the world, How-
erton then prepared an announce-
ment kit containing a statement of

The Grid Roller on a road-build-
iiig job: Ray Howerton at camera.

Hvster's motion picture policy, order
blanks for renting or buying prints
at cost, shipping information and
details on how to use the film to
best advantage. Additional back-
ground material for salesmen was
included in the form of detailed case
studies, facts and figures on bitu-
minous roads and streets, reprints of
articles on the Grid Roller operation
fiom trade magazines and copies of
news releases.

Reaction from the field was im-
mediate and gratifying. Many db-
Iributors began to show an interest
in the Grid Roller for the first time;
others saw in the Grid Roller film a
liighlv effective sales tool that could
be used to bring the story to their
customers. One of the first uses of
the film was at the annual two-week
"Export School" conducted in Pe-
oria, Illinois for both Caterpillar
Tractor Company and Hyster Com-
pany foreign distributors, including
sales and ser\'ice personnel from all
parts of the world. The film was en-
thusiastically received by these over-
seas people.

.After this initial success in pro-
ducing a professional selling tool at
comparatively low cost, utilizing ma-
terials already on hand. Hyster Com-
pany will undoubtedly go ahead with
a definite program of industrial
films, not only in the Tractor Divi-
sion of the company but also the
Lift Truck Division. They have
learned that a good film, properly
planned and produced by profes-
sionals can be one of the most in-
expensive and effective sales tools on
the budget. 1"

Radiant Appoints J. Silverman

♦ Apjiointnient of JULIUS SILVER-
MAN as plant manager for its new-
branch on Chicago's near south side
has been announced by R.ADIANT
MvNt FACTIRINC CORPORATION. He
will be in charge of the manufacture
nf theatre screens.

Previously, Silverman has been
business manager for a Chicago wel-
fare agency and was production
manager of Cases, Inc., a subsidiary
nl Bell & Howell.

BUSINES.S SCREEN MAG.\ZINE

T'S GOOD BUSINESS TO USE

Gi/GI*G

TAPE RECORDING

REVERE TAPE RECORDER— Takes dictation, records importont meetings,
speeches, inventory, production details! Reviews important points for sales or
employee training. Permits sales staff to practice and improve soles technique.
Doubles as on entertainer at company social affairs.

Model T-700 — Brings you performance and high
fidelity heretofore obtainable only in coitly pro-
fessional broodcast equipment. Exclusive index
counter permits instant location of ony part of
recorded reel. Automotic "keyboord" controls.
Full two hours play on each 7. inch reel of eras-
able, re-usoble tope. Complete with microphone,
radio attachment cord, 2 reels (one with tope)

end corrying <

.$225.00

TR-SOO— Some OS above with built-in

rodio $277.50

Spsclal Studio Modeli— Spoad 7.50
T-10 — Complete with microphone, rodio oMach-
menl cord. 2 reels (one with topel and carrying

cose 5235.00

TR-20— Same as above with built-in

radio $2(7.50

MOVIE PROJECTION

REVERE "16" SOUND PROJECTOR— Projects your sales story at its best!
Brilliant, clear, natural picture and true "theater" tone, lightweight and exceptionally
compact — for easy portability from company to company. So easy to thread
and operate — your beginning salesman will use it like an expert!
750-watt lamp brilliance; fast 2-inch F, 1.6 coated lens. Complete with speaker-
carrying cose and cord, take-up reel, 1600' reel extension arm, instructions. $325.00

SOUND MOVIES

REVERE SOUND-MOVIE SYNCHRO-TAPE— Increases the value of your
old silent films — by adding sound. Use films again and again by changing the
message to fit each new business situation. Moke revisions quickly, easily.
Revere Sound-Movie Synchro-Tope is especially designed to enable you to
synchronize picture and sound perfectly. One 5" reel provides sound for
800 feet of 8mm film or 1600 feet of 1 6mm film. Complete with
Synchro-Reflector, directions. Per reel, $7.85

i^GMJGf^G

AND SOUND EQUIPMENT

REVERE CAMERA
CHICAGO 16, I

COMPANY
L I I N O I S

N U M B t R 6

National Video Productions, Inc.
Opens Capital Service Studio

if The old Carolina Theatre in
Washington has been romodelleil
into a modern motion picture sound
stage to serve Eastern TV and film
producers.

The newly completed studio was
built by McGeary-Smith Labora-
tories, In'C, of Washington, and
will be operated by National Video
Productions, Inc., according to
James A. B.^rker, president of the
film processing laboratory. National
Video will film all of its own pro-
ductions at the new stage and will
also make the facilities available lo
other producers on a rental basis.

Available to All Companie^

Mr. Barker emphasized that the
stage is a "service studio"' which
was constructed for the benefit of
producers and "will be available to
all producers with partiality to
none." Completely air-conditioned.
the stage is equipped with all facili-
ties for film production from a ^2^}■
second TV spot to a full length mo-
tion picture. It is located at 105 11th
Street, S.E.

The stage proper has a floor area
of approximately 2,200 square feet,
with a ceiling height of 15 feet. To
facilitate production flexibility and
set construction, tlie stage is equipped
with portable light bridges. Com-
plete lighting equipment — from Inky
Dinkies to 5 k.w. spots — are avail-
able. More than 100,000 watts of
lighting are provided on 36 circuits,
all remotely controlled from a port-
able console board which may be
wheeled to any area of the stage
floor.

Sound recording facilities include
RCA 35mm tape recorder at the
stage and RCA re-recording equip-
ment at the McGeary-Smith lab, at
1905 Fairview Avenue, N.E., in
Washington. Complete camera
equipment is available for all stage
and location production.

Technical Staff on Hand
Members of the McGeary-Smith
technical staff who will be on call to
serve producers include: William N.
Brooks, production manager; Al
Bruch, director of sound depart-
ment: and Arthur Rescher, sound
recording engineer.

Other faciUties of the stage in-
clude modern dressing rooms, a re-
ception area and office space. F. Wil-
liam Hart, Production Director of
National Video, will move his office
to the new stage. Harold A. Keats,
National Video President, will con-
tinue to be located at National Vi-
deo's downtown office at 1706 Rhode
Island Avenue, N.W. 3"

AIR-CONDITIONED SERVICE STUDIO IN NATION'S CAPITAL

This Air-Conditioned service studio was recently completed in IFashington.
D. C. by McGeary-Smith Laboratories. Inc. and will he operated hy .\alional
Video Productions. Inc. on an impartial "available to all producers" basis.

loR

. . . To transmit ideas
. . . To sell merchandise

Nothing is as real and
believable as Color.

No color is more meticu-
lously exact than Tri Art's.

No service is more coopera-
tive.

jf. 33mm and 16mni color
positive release prints

J^ Kodaehrome printing

^ 16mni Kodaehrome en-
arged to 33nini color

^ 35mni filmstrips

CORPORATION

New OuKane "Micromotic" Sound
Slidefilm Projector Announced

♦ Production of a new "Miiro-
malic' sound slidefilm projector has
been announced by DuKane Cok-
poration of St. Charles, Illinois. It
is specifically engineered to play au-
tomatic .30/50 long playing (micro-
groove) records with full reliability.
The de\elopment is the result of a
long period of research by the 1)l-
Kane Engineers and close coopera-
tion with major manufacturers of
long-playing records. Extensive field
testing was carried out by actual
users under rugged conditions on
both coasts and in the Middle \X est.

Uninterrupted sound slidefilm pro.
grams of 22 minutes or longer may
be presented from one side of a 12-
inch record using automatic syn-
chronization of the record and film.
Such records and films may be car-
ried in the projector case making it
unnecessary to use a separate carry-
ing case for the records. The use of
10-inch and 12-inch long playing
records also decreases the cost in
shipping large quantities of records.

The exclusive "Microflex" tone
arm is the results of hundreds of ex-
periments and thousands of hours of
engineering. Its controlled wrist-
action and scientifically-shaped uni-
versal stylus give it equal effective-
ness on standard or fine cut low
frequency grooves without cartridge
turnover or other adjustment. It is
the only known arm of its size that
will play 16-inch records. This pat-
ented feature makes possible maxi-
mum flexibiUty of use in a most
compact automatic projector.

Other features of the DuKane
"Micromatic" Model 14A290 are:
'Synchrowink" film advance that
changes pictures quicker than a
wink, new jam proof film magazine
for film protection, new powdered
metal framing clutch, two speeds —
7& and 33V3 RPM. 300 watts of
light, auxiliary speaker jack, royalite
scuff resistant case, push button cord
for electrical film advance with noti-
automatic sound slidefilm or silent
filnistrip.

PuKan

Projector

245 WEST 55th STREET, N.Y. 19, N.Y.

PLAZA 7-4580

BUSINESS SCREEN MAGAZINE

Unique Aerial Scenes Highlight
United Air Lines' "California"

♦ How would vou like to photo-
graph California from the tail of a
nC-6B Mainliner. cruising at 300
miles an hour?

This seemingly impossible assign-
ment was carried out in filming a
ITimm color motion picture. A
Ifdrhl in a Week — Calijornia. just
released by United Air Lines. Pre-
\iew audiences have been intrigued
1>\ shots which appear to have been
taken bv cameramen astride the
tail. Here's how it was done.

United's engineers mounted two
Eastman Cine-Kodak Specials in
aluminum boxes on the exterior of
Ihe plane — one on the leading edge
of the vertical stabilizer, the other
suspended at the rear of the fu-
selage. The boxes had plexiglass
doors to shield lenses from dust
whipped up on take-off. The doors
and camera shutters were operated
electronically by camermen in the
cabin and cockpit.

When the cameraman glimpsed a
spectacular shot as they cruised
over California, they instructed the
pilot to point the giant DC-6B in
that direction. They then merely
pressed a button to open the plexi-
glass doors and another to activate
the shutters. In this way they ob-
tained views of Lake Tahoe. Mt.
Shasta and other scenic landmarks
which set new standards for aerial
photography.

Produced by Gate & McGlone of
Hollywood, under supervision of
Uniteds promotional advertising
manager. Bernard Kovnat, the 30-
minutc film required 18 months
lo prepare. The script was written
by Charles Palmer, well-known sce-
narist, and the narrator is James
Matthews. .'Ml were previously asso-
I iated in producing the prize win-
ning documentary. L nited 6534.

A World in a Week — California
is available at any of United's sales
offices outside of California for free
showings by schools, churches,
clubs and organizations. The film
also is cleared for television.

Peter Wilde Becomes Executive
Producer for Nolo Film Division

♦ I'ktkk W II. lit; has been a])pointeil
executive producer of the recently
organized NoL.\ Studios Film Di-
VISIO.N, according to an announce-
ment by Vincent J. Nola, president
of NoL.\ Recording Studios, Inc.

Wilde's business background in-
cludes industrial and television film
production and specialized work in
surgical cinematography. His first
assignment at \ola was a series of
television commercials for the I . S.
Marine Corps.

This informative folder, packed wiih pictures, shows how
ideally qualified for schoolroom use the VU-LVTE is. It points
out the easy availability of the free projection materials at every
teacher's hand. It explains how applicable these free materials
are, to ever>' class level and subject. And it fully describes the
exclusive features that make the Beseler VU-LVTE such an out-
standing, ultra-modern, professional-type teaching tool, embody-
ing an entirely new principle in opaque projection.

This new folder, just off the press, illustrates and explains the
Vacumatic* Platen, that holds copy fiat without need for pasting
and mounting . . . the Feed-O-Matic* Conveyor, that feeds new
copy in and ejects the old automatically . . .
the Pointext Projection Pointer, the built-in opti-
cal device that throws on the screen a movable
arrow of light which the operator can direct and
control without leaving his place beside the
projector . . . and other features of pronounced
leaching value.

•Pat. Pending tPatcnted

■OPENINGTHEDOORTGTHEt

CHARLES

(Ssde&/ly

COMPANY

60 Badgsr Avei
Tk* VVorltf'i Lo

N • wa rk •,

rgeit Monufsci
>|*ctlaii Eqalpn

NUMBER 6 • VOLUME 14

In the^

NEWS ABOUT FILMS AND PRODUCTION TECHNIQUES

IFB Releases Second Projector
Care & Operation Training Film

♦ Audiovisual tnlhusiasts across
t}ie nation promote the use of sound
motion pictures to teach and train
people in almost every conceivable
subject — except the care and use of
their own projection equipment.

Operators for the vital sound pro-
jector must still learn their jol>s from
individual instructors or booklets.
Standing beside one of the most ef-
fective teaching tools ever created
tliey ponder over printed words and
diagrams.

To correct this seeming paradox,
the International Film Bureau. 57
E. Jackson Blvd., Chicago, is pro-
ducing a series of motion pictures
on the care and operation of projec-
tors. Stressing one brand of equip-
ment per film, the series can provide
the specific details and instructions
necessary to equip a good projec-
tionist.

Novice Can Train Himself
The novice can show the film over
and over to himself to perfect his
technique, and the audio-visual de-
partment that ow ns the film can keep
it around to refresh the operators'
memories.

Operation and Care of the DeVry-
lite Projector, released this month,
was planned and paid for by the IFB
with only the passing consent of the
DeVry Corporation. It was pro-
duced by Crawlev Films, Ltd., of
Canada. The first half of its 18
black and white minutes are devoted
to the mechanics of threading, align-
ment, etc.. and the remainder is con-
cerned with proper service and
maintenance.

The same content arrangement
describes the earlier, 21-minule, Op-
eration and Care of the Bell and
Howell Sound Projectors.

The film on the Bell and Howell
Projectors has become a standby in
a great many 16nim libraries, ac-
cording to Wesley H. Greene, presi-
dent of the IFB, and he expects the
new release to do as well.

Users Requested the Films

The idea for the series grew out
of two brief films the Bureau made
several years ago on operating and
taking care of projectors in general.
Film users requested something more
specific, and the IFB decided to
supply the demand.

Subjects are picked on the basis
of conversations with manufacturers
and users alike. Though a few firms
have expressed a definite "not in-

lert>sted,' most companies think an
I FB film would be a valuable supple-
ment to anything they might do
themselves. Salesmen can show this
objective film to their prospects to
back up their claims, and can pro-
vide prints at cost with large orders.

In the works now at Crawley
Films is a film on an RC.\ projec-
tor. The soundtrack for that one will
be made by KCK engineers after the
film is complete, but the IFB will
pay the bill. Release prints are ex-
pected in early 1954.

It makes sense to use audio visual
techniques to train audio-visual
equipment operators, and business
and industry should be interested in
yet another "instructor" to keep on
the shelf.

New Marine Corps Film Depicts
Helicopter's Jobs In Warfare

* Airhead, a new 121/2-min"'« short
produced by Marathon TV Newsreel
for Sikorsky Aircraft and the U. S.
.Marine Corps, shows new methods
of warfare developed by Marine
tacticians in conjunction with the
modern helicopter.

The Marines' problem, as it al-
ways has been, is how to get there
first. The Marine must move in all
weather because the enemy fights in
all weather. He must be supplied
and he must maintain communica-
tions. And so, the Marine Corps
makes a battle partnership with the
machine that flies up. down and
sidewavs, and stands still in the air.

COMPANY POLICIES

ARE

MORE THAN WORDS . . .

If they are going to be effective, your Super-
visors have to implement them with a human
touch.

Develop this in your supervisors by show-
ing them proved methods of explaining, and
gaining acceptance for, company policies . . .

Show them these methods with:

"Interpreting Company Policies"

one of the sound stripfilms in the outstand-
ing eight-part visual course supervisor

TRAINING ON HUMAN RELATIONS.
You may obtain a preview ivithout obligation.
AODRCSS REQUESTS TO:

(locket Piciune4.r !)hc.

Vertical assault — armed men com-
ing out of the sky to grab the land
and fight for it, as only a decade
before they had come out of the sea
to sieze the beach and fight for it.
But atomic weapons, whether put
there by us or by our enemies can
make a beach unusable. The spear-
head of fighting men must be able
to go over the beach and beyond,
finding the enemy where he is, and
avoiding the effects of possible radi-
ation.

That is the new problem the
Marines must solve. They must al
ways move as fast as they can to hit
as hard as they can. They must go
where danger is, or else it will come
to where we are. The "Airhead"
must be e-stablished.

Airhead will be shown in theatres,
on television and to special 16mni
groups interested in the subject. De-
veloped from some million feet of
combat footage made available to
Marathon and Sikorsky by the
Marines, the new film has already
played a first run theatre on Broad-
way, and has been requested and
played on Class ".\" time by more
TV stations than any other subject
in the Marathon group of TV films.

* • •
"Mighty Miniatures" Describes
Production of Tiny Boll Bearings
•k Mighty Miniatures, the story of
the development, manufacture and
usage of the small ball bearing, is a
15-minute color film produced for
Miniature Precision Bearings. Inc..
by Depicto Films. Inc., of New York.

The first miniature bearing, pro-
duced in 1919 by Winslow S. Pierce.
Jr.. measured %" in outside diam-
eter and was used in lubrication
equipment. Since then the tiny bear-
ings have played an important role
wherever reduction of space, weight
and friction are important. They
are found in thousands of precision
devices.

The film shows procedures in
manufacture starting with the fabri-
cation of the ring from bar stock,
through subsequent processes to as-
semblv. inspection and packaging.
Prints for showings to engineers,
distributors, educational groups and
others are available from Miniature
Precision Bearings, Inc.. Keene.
N. H.

The tiny bearings in "Mighty .Mini-
atures" are key jaclors in thousands
of precision devices.

6106 SANTA MONICA BLVD.

HOLLYWOOD 38. CALIFORNIA

BUSINESS SCREEN MAGAZINE

Two Oil Films Reach 7 Million
During 6 Months in Theatres
♦ The Oi[, Information Commit-
tee's theatrical distribution program
has enabled close to seven million
persons to see two of its motion pic-
tures during the first six months of
1953 according to a recent an-
nouncement by H. B. Miller, ex-
ecutive director.

The program, which was begun
last January, invohed 24 Hours oj
Progress and Man on the Land.
Both films won citations from Free-
dom Foundation. Inc., for excellence
in portraving the American wav of
life.

Miller said the two films iiere
booked into a combined total of
4.450 theatres, received 26.102
showings, and reached a total audi-
ence of 6,981.231 persons in the
January-June period. He expects
the balance of this year to be as suc-
cessful.

During the same time the films
have reached additional thousands
of persons at showings sponsored by
oil companies, trade a.ssociations.
Oil Industry Information Commit-
tees and others.

SMPTE Central Section Meets at
Wright Air Development Center

* Wright \\r Development Center
and the ,\ir Research and Develop-
ment Command were on the pro-
gram for the September 11 meeting
of the Central Section of the Society
of Motion Picture and Television
Engineers.

For security reasons the meeting
was limited to SMPTE members who
are citizens of the United States.

Before the Air Force trip the
group met at Station \^T.W-D in
Dayton for a tour and two papers by
station executives. Luncheon was
held at WADC-ARDC followed by
papers on "Electronic Viewer for
Aerial Photographs" and a compari-
son between film processing equip-
ment.

Two Stereo slide programs were
shown — Aerial Stereo Photography
and Night Photography in Korea —
and the group inspected the latest
reconnaissance equipment.

Five McGraw-Hill Text Films
Are in Work at Knickerbocker

♦ Knii kerlioi ker Productions has. in
various stages of work, five films
for the Text Film Division of Mc-
Graw-Hill Book Co. based on the
textbook. Psychology for Living.
Mso a three-reel film for the Vet-
erinary Service of the U. S. Air
Force, and a Filmagraph training
film. Refueling tlie Airplane, for
the U. S. Navy.

mmiFuns

The Ideol 3Smm movie camera for TV Newsreel, Industrial.
Travel ond Scientific Motion Picture Photography.

FAMOUS ARRIFLEX FEATURES:

• Reflex focusing through toking lens, even when camera Is
running.

• Bright erect imoge finder, 6'/] x magnification.

• "Follow-focus" without assistant.

• No parallax or other finder problems.

• Full frame focusing and viewing.

• 3-lens turret.

• Quick change geared film magazines 1200 and 400 feel).
No bells to conned.

• Variable speed molar built into handle.

• Tachometer registering from 0 to 50 frames per second.

• CompocI, lightweight.

• Equally adaptable for tripod or handheld filming.

• Eosily detachable molle box-filler holder.

Writes Mr. Javorsky:

". . . In my lime I hate covered more than 1200 assign-
meals, and exposed over a half million feel oj color and
black and while film. Most of my shoaling since 1938
has been uilh my Arriflex 35.

One of the ihings I lite aboul ihe Arriflex is the speed
uilh which il can he handled. U is ideal for etery kind
of shoolinR, and I have used mine for newsreet, docu-
mentary, commercials, sports, and eten feature produc-
tions. The camera is light enough to be used handheld.
There is no spring motor to run down in the middle of
a scene, and no focusing or parallax problems. The im-
portant advantage is ihal every frame is rocksteady. The
Arriflex is so reliable that I can devote all of my atleu-
lion to the scene . . ."

Available at leading deolers.
Write for literature and price list.

COATED LENSES in ARRIFLEX MOUNTS

f/2 Schneider Xeno

n» 90m

nif/3.5Kil

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n» 150m

m f/3.5 Kil

Follow-Focus Grips.

300m
400m

m f/5.« Kil
m f/5.6Kil

ORIGINAL ARRIFLEX ACCESSORIES

LENS EXTENSION TUBE for close-up filming and

cinemocrography

HI-HAT for mounting Arrifiex 35 on standard tripods

SHOUIDER-POD for vibrotion-free, hand-held filming

BAHERY — 16 Volt, lightweight, non-spill, with

carrying cose and shoulder strop

BATTERY CHARGER

THE NEW ARRIFLEX 35 tripod

9 sturdy, rugged and
steady. Weighs only
19 lbs.

• Large universal ball-
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• Velvet smooth pan
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• Extra long hondli
for under-arm
control.

• Spirit level.

• Can be used wilh
all professional

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available.

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AGENTS

J35 FOURTH AVE., NEW YORK 3, N. V. • GRa

WEST COAST OFFICE: 7303 MELROSE AVENUE, HOLLYWOOD 46. CALIFORNIA

WYOIvlING 9026

FOR BETTER SHOWS USE

♦ Many large U. S. business firms now use the
Audio-Visual Projectionist's Handbook to train
employee projectionists. This graphic, illustrated

THE AUDIOVISUAL PROJECTIONIST'S HANDBOOK"

manual contains step-by-step lessons on good show-
manship; sells at only Sl.OO per copy, postpaid.
Order today from Business Screen, Chicago 26.

N I M H K K 6 • \ O I. i; M E 11

]\EW©S% PRODUCTS

Till- Milclu'll liimtn Camera

Immediate Delivery Milestone
Is Reached by Mitchell Camera

♦ Immediate results were prodiiceil
by Mitchell Camera CorporalionV
recent announcement of the imme-
diate availability of 16mm Mitchell
professional motion picture cameras.
Shortly after Vice-President J. D.
McCalKs statement, the Corjioration
completed the first immediate deli\ ■
eries to be made in its history.

Among the recipients of the first
shipments were: Eastman Kodak
Company, Rochester, N. Y.: Vet-
erans Administration, Washington.
D. C. : Sturgis-Grant, New York
City; Rainbow- Pictures. Miami,
Fla.; Motion Picture Advertising,
\ew Orleans, La.: Galbreath Pic-
lures, Ft, Wayne, Ind., and Futurity
Film Corp.. New York City.

Increased Frequency Range Marks
New Fairchild Recording Amplifier

♦ Increased accuracy ami frequency
lange is the boast of a new power
amphfier announced by F.\IRCHILD
Recording Equipment. Corp..
Whitestone, N. Y. Model 700 A
booms 60 cps.

The amplifier's basic function is
stabilizing the speed of a synchron-
ous motor over a broad range of
frequencies via audio frequency con-
trol, independent of connnercial
power line variations. Practical and
experimental applications include
magnetic recorders, turntables, tim-
ing devices, high speed cameras,
servo systems, astronomical and geo-
physical units and other equipment.
Model 700 A's drive unit consists
of a tuning fork oscillator with tem-
perature coefficient of one part per
million per degree centigrade, anci
appropriate countertype dividers.
The fork unit output is filtered and
amplified to drive four 807 lubes in
push-pull parallel. Input power re-
quirements are 350 watts ( full load )
50-60 cps at 110-125 volts, single
phase, or transformers may be
strapped for 220-250 volt. 50-60 cps
single phase line. Power output is in
excess of 100 watts into resistive
load of 125 ohms, voltage zero to 115
or higher.

Flexibilitv stems from a selector

switch connecting any one of four
inputs — AC line, frequency standard
unit, external control signal, or ex-
ternal oscillator signal.

A companion model, 702 A, is
identical to 700 \ in construction
but is minus the drive unit. De-
signed to utilize any source of signal
o\er a wide frequency range, the
full power frequency of this unit is
50 to 1000 cps. The frequency range
can be considerably extended above
and below these figures at somewhat
lower efficiencies. Beyond experi-
mental needs. Model 702 meets the
standard 400 cps requirements of
airborne equipment. Both models,
made for continuous operation, are
packaged to mount in standard 19-
inch racks, using 1534-inch rack
space.

Camera Mart Adds Footage Counter
to Motion Picture Equipment Line
♦ The C.\mera Mart. Inc. has
announced a new addition to its
Camarl Products family in a new
single model electric footage counter
for 16 or ,35mm film — a baby
brother to the Camart Electric Film
Timer.

Weighing just two pounds, the
new unit contains a precision foot-
age counter driven by a synchron-
ous electric motor. It may be in-
terlocked with a projector, recorder
or other instrument where an ac-
curate footage measurement is re-
quired.

The counter should be useful also
for film editing, script writing and
rehearsals where it is important to

DE FRENES

Wy^

^^^^^^m

1909 BUTTONWOOD STREET -PHILA. 30, PA.
RIttenhouse 6-1686

35 MM*16 MM -COLOR -BLACK & WHITE

SOUND

SYSTEM

Camera Marl's new compact electric
joolape coiinler iveighs only two
pnunds.

note the elapsed footage over a
given period of time.

Complete with neon line current
indicator and AC cable, the unit is
priced at S75,00, Further informa-
tion and literature are available
from The Camera Mart, Inc., 1345
Broadway, New York 23,

Cabinet-Table, Projection Stand
Built by Smith System Heating

♦ Two new pieces of technical furni-
ture have been constructed by the
.\udio-Visual division of the S.MiTH
System Heating Co.mp.\ny. manu-
facturer of specialized school equip-
ment. One is a combination cabinet
and projection table, designed for
equipment protection. The other is
an economv projection stand for use
in compact rooms and similar tight
space situations.

The Safe-Lock Combination Port-
able Cabinet and Projection Table,
fashioned in collaboration with a
midwest university, allows for stor-
age protection of projector and
speaker. Mounted on three-inch ball-
bearing swivel casters (two with
brakes) the unit affords mobility to
audio-visual equipment. The all-
metal cabinet provides space for an\-
make of speaker and storage shelf
for film and accessories. A shock
resistant top gives added protection.

Diniensionally the cabinet is 29 x
17 X 42 inches with 29 x 17 x 21-
inches allotted for the speaker. The

.Shii//i System cabinet and projector
stand has locked compartment.

B U S I i\ E S S SCREEN .M A G .\ Z I N E

unit weighs 70 pounds and is priced
at $59.00, F.O.B. Minneapolis.

The Economy Projection Stand is
a pedestal type. 29-inches high, with
a storage slot holding three 2.000-
foot reels. Side hooks allow for cord
storage. Twenty gauge steel con-
struction enables the 34 pound stand
to be moved easily. The stand. Model
:^9PS. is priced at 824.95 F.O.B.,
Minneapolis.

Further information on these two
units may be obtained by writing
.\udio-VisuaI Division, Smith Sys-
tem Heating Co.. 212 Ontario St.,
S.E., Minneapolis 14. Minn.

Large Aperture Opoque Projector
Is Announced by American Optical

♦ An aperture which projects the
entire printed surface of books, mag-
azines and letter-size paper is fea-
tured on a new opaque projector
produced by American Optical
Company, Chelsea, Mass. The new
model. A 0 Opaque 1000, projects
pictures over the total radius of the
10 by 10-inch aperture.

with a 1,000-watt bulb and coated
22-inch focus projection lens, the
A 0 lends itself to use in semi-dark-
ened rooms. Copy is protected
against heat by pressurized cooling.
\ motor driven fan forces the air
downward over the complete platen,
holding small objects and light-
weight papers flat for true projec-
tion.

A precision rack and pinion on
the A O Opaque 1,000 sharpen the
focus. Raising the projector to bring
the image up to proper screen height
is facilitated by means of spring
loaded elevating legs. The platen is
self-locking, automatically staying
open for insertion of projection ma-
terial until the operator's finger
Hicks it back to closed position.

Supplementing the new light
weight model are several accessories.
The "A 0-Lite" Optical Pointer
projects a dot of light to highlight
any point of the projected picture.
A roll feed attachment eliminates
raising and lowering the platen. A
three-handled carrying case holds
the projector and accessories.

Miniature Silver Screen-in-LId
Aids Quick Color Slide Previews

♦ "'Ba.iacolok" is the name of a
new^ miniature (silver type) screen
made by Barnett & Jaffe, Phila-
delphia manufacturer of camera,
projector, reel and slide file cases.
It was announced by Ber.nard Wei.n-
i:r.RC, manager.

The Bajacolor is a screen-in-lid
designed for color rendition of
quickie previews of slides. The lid
itself acts as a shadow box to give
steady illumination. The screen is a
unit of the Royal projector case.

picture -power

with a

In projection, Pictiire Power with a

Pedigree means a brilliant screen

image, no matter how difficult the

circumstances ... it means sound

reproduction with "full" presence, no

matter how bad the acoustics . . .

it means impact on the eyes and ears

of your audience . . . the result of

twenty-five years of precision

craftsmanship in the creation and

production of products for the

discriminating audio-visual user.

pedigree

JIrS

■Repeater"

The portable movie theatre

Pfoiects sound films on its own IS'* 11'
latex screen. Sets up in 60 seconds. No
rewinding— film always teadjr (or show
ing. Point of sale, boolfis. meetings.

AMPRO

stylist deluxe

ampro

r Ktt! Ampro's new film-source
book, "Screen Adventures." Helps
to plan programs, tells whereto gel
films on specific subjects. Mail the
coupon today for your free copy of
this useful reference book.

THE BUSINESS EXECUTIVE'S GUIDE TO AUDIO AND VISUAL PRESENTATIONS

♦ U. S. and Canadian business, large and small,
turns to the pages of Business Screen Magazine.
for accurate and informative data on all modern
forms of audio and visual communication. More

pages of features, news, equipment data and case
histories in every issue . . . more advertising of
products and service. That's why the buyers look
to Business Screen as their preferred market place.

Leading Film Users in Business & Industry Look to Business Screen

NUMBER 6

"Herman Hevicofe" Watches Gas
and Oil Pipelines Cross Wafer

■k II. l^ I'liic (Company has an-
i.ouiHid a mw culor motion picture
that depicts the problems of laying
large diameter gas and oil pipelines
across water.

Though it emphasizes the use of
one of the sponsor's products, Hevi-
cote, to o\ercorae the buoyance prob-
lem, Herman Hevicole should be of
interest to the natural gas and pipe-
line industries as well as to related
professional and civic groups.

Prints of the 16-minute color film,
which is cleared for television, may
be purchased or rented through
David J. Kerr, public relations di-
rector. H. C. Price Company, Bar-
tlesville, Okla.

Standard Oil of Ohio Aims New
Film at Home State Audiences

• Freedom's Proiing Ground, re-
cent Standard Oil Company of Ohio
film, depicts Ohio's people, industry,
farms, etc. and what they have done
in the past 150 years. Though it is
aimed particularly at Ohioans, the
film should be of interest to all
Americans.

Produced by Cinecraft Produc-
tions, of Cleveland, the original film
is 40 minutes long and available in
either black and white or color. A
special version is now being cut for
television release.

For information about the avail-
ability of prints write the Standard
Oil Co. of Ohio, Midland Bldg.,
Cleveland, Ohio.

Spencer Chemical Co. Sponsors
New Public Relations Picture

* Infinite Harvest, produced by the
Centron Corporation for Spencer
Chemical Company, shows the firm's
products and derivatives and de-
scribes their manufacturing opera-
tions and chemical processes for
general adult audiences.

Prints of the 21-minute, color
public relations film are available on
free loan from the sponsor, Dwight
Bldg., Kansas City. Mo.

Foundry Film for Trainees,
Laymen Offered by Eastern Firm

♦ Quality Castings for Industry, a
16mm sound color film is the story
of the business of its sponsor, the
Textile Machine Works' Foundry
Division, Reading, Penn.

For 22 minutes, the film describe^
the technical aspects of the foundry
industry in terms and pictures com
prehensible to the layman and of
special value to students of foundry
practice. Animated drawings recon
struct the process of making and
pouring the simple mold, as well as

The Commercial Newsreel

NEW SPONSORED FILM PROGRA

the use of cores and matchplates in
producing casting.

Textile Machine Works' modern
mechanized unit is shown in detail
from the preparation of the sand to
the pouring of the castings. Electro-
static painting and various forms of
casting cleaning and inspection are
explained.

For information concerning use
of the film, contact the Textile
Machine Works. Reading, Penn.

Remington Rand Aids Brands

♦ Remington Rand. Inc. has pro-
duced a new film, The Brand Name
Retailer-of-the-Year Aivards Festi-
val, as a contribution to the pro-
gram of the Brand Name Research
Foundation.

MS OF THE CURRENT PERIOD

How Gas Propels Gas Is Described
in G.E. Slidefilm "El Paso Story"

■k How rapidly and economically
gas turbines can make natural gas
travel through Texas pipelines is
told in The El Paso Story, a new
General Electric sound slidefilm in
color on the uses and manufacture
of turbines for pumping.

The 12-minute slidefilm concen-
trates on the Cornudas. Texas, com-
pressor station of the El Paso Na-
tural Gas Company's southern main-
line where the first of 28 5.700 hp
G. E. gas turbines power the El Paso
transmission system.

An exterior view of the compact
Cornudas station introduces the
streamlined aspects of turbine op-
erations compared to the standard.

LEAfHtR
INDUSTRIES
OF AMiRICA

AMERICAU
AIRLINES

SCHULTE
CICAR
STORES

McGRAW-HILL

PUBLISHING

COMPANY

We ore proud to welcome another
distinguished firm to the list of
clients for whom we are
now producing exceptional
motion pictures.

\_y' CREATIVE THINKING
~ ON FlUVl

dynamic films

incorporated

.112 West 89th Street, t
TR 3-6221

massive reciprocating engines. In-
side the station, the turbine's mani-
fold advantages are framed: seven-
man crews operate the new stations,
with functional costs and mainte-
nance costs sheared close; a low
compression ratio, 25 percent more
power to meet cold peak demand>,
the elimination of cooling water, and
a speed versatility which adjusts to
all conditions.

Another dollar stretching trick of
the new turbine is its use of natural
gas direct from the pipeline as fuel.
For an encore, the turbine generate^
its own auxiliary power.

The herculean star of The El I'aso
Story is new among the prime mov-
ers but it has so far performed '
mightily in locomotives and Sabre
jets, besides its generating station
duty. What study, design and labor
go to create a gas turbine the film
indicates during views of production
taken in G. E.'s Schenectady (N. Y. i
works. A lesson in complex machin- j
ing, inspecting and testing is learned |
as the film watches craftsmen and
engineers carefully bringing the tur-
bine into perfection for shipment.

To see The El Paso Story contact ■
the nearest apparatus sales office of !
the General Electric Company.

Oil Drilling Equipment Stars
in New Mid-Continent Co. film

* Specialized oil drilling equipment
from the Mid-Continent Supply Com-
pany is shown in action all over the
world in a new film produced for
Mid-Continent by Don Wallace, Inc.
Color prints of the 14-minute Mid-
Continent Supply Company may be
rented from the producer. Ninth
and Main, Fort Worth. Texas.

"Beer Belongs" Describes One of
Mankind's Oldest Arts & Sciences

•k The ste|)-by-step process of brew-
ing, one of mankind's oldest arts
and sciences, is shown in the 18-min-
ute color film Beer Belongs, pro-
duced for the United States Brewers
Foundation by Peter Elgar Produc-
tions. Inc.

Shots featuring the historical
background of the industry and
some scenes of brewing in Colonial
America introduce the brewing se-
quences. The later portion of the
film stresses the economic import-
ance of the industry today through
its purchase of farm products, heavy
tax payments and the many bene-
fits derived from its by-products.

The film was designed not only
for use within the brewing industry
but also for public showing before
groups in other industries, civic or-
ganizations, service clubs and other
groups. For information on the
film's availability write the sponsor
at 5.35 Fifth .\ve.. New York 17.

66.

BUSINESS SCREEN MAGAZINE

"The Cool Hot Rod" Tells Story
of Teenage Safety Achievement

if From hazard to hobby in six
years is the record of achievement
of the nation's teenage "hot rodders,"
according to The Cool Hot Rod, a
new film sponsored by Socony-Vac-
uum Oil Company and General Pe-
troleum Corporation.

Right after World War II teenage
auto accidents in the United States
were killing or maiming somebody
every two minutes, but the film says
automobile accidents involving teen-
agers have dropped off sharply since
then. It credits this change to the
two and a half million young people
with consuming interest in souped-
up automobiles and their "hot rod
clubs."

The story revolves around a 17-
year-old newcomer to a community
with a hot rod club already organ-
ized through the efforts of the local
police and businessmen. The boy
decides to impress his school mates
with some wild driving in his road-
ster, but when he collects the in-
evitable traffic citation he finds him-
self before a student court instead of
a tralfic judge.

These youthful students of auto-
motive progress demonstrate how
'real hot rodders" do things without
endangering the public. This takes

the story to the hot rod racing strips
where "rods" attain speeds of 140
miles per hour in one-quarter mile
from a standing start and allows the
film to highlight the interest of the
automotive and oil industries in the
sport.

The Cool Hot Rod was produced
by Sid Davis Productions with a cast
made up entirely of members of
California hot rod clubs. Prints are
available on free loan from Socony-
Vacuum Oil Company, Inc. in New
York, or its Western affiliate, Gen-
eral Petroleum Corporation in Los
Angeles.

New Gehl Brothers Film Depicts
Farm Equipment in the Field

■k Gehl P.rothers Manufacturing
Comjjany has released a ne\v 35-
minute color film that should be of
interest to farm implement dealers
and rural audiences.

Called The Harvesting and Han-
dling of Forage Crops with a Gehl
Forage Harvester, the film shows the
sponsors product in actual field
operations in most of the important
agricultural areas of the nation. In
addition it offers a fairly broad con-
sensus of methods of handling crops.

The Advertising Department of
Gehl Brothers, West Bend, Wiscon-
sin, will supply prints on a free loan
basis. Bf

Put a SELECTROSLIDE to work

Let a Sclectroslidc present \ our s.alcs message — illus-
trate your training program — dramatize your reports.
It's operation is completely automatic, or can be operat-
ed by remote control. 48 Slides in story-telling sequence
repeat over and over when necessary. The superb
1000-watt projector produces large brilliant images in
the largest auditoriums. Completely portable, Selectro-
slide is easy to operate, effective to use. Select the
best — Selectroslide.

SPinObER & SRUPPE

2201 BEVERLY BOULEVARD
LOS ANGELES 4, CALIFORNIA

fV/'.J^ <-""^"-

BplMOTIVEFINDERi

A— like a "right arm" for the creative MP and TV Director \

TEWE MOTIVEFINDER is a wizard thai solves scores of set problems. This Director's
Zoom-type Finder reveals the most suitable focal length, the proper camera position, the elTects
of dolly shots, etc. It is invaluable to a creative Director who likes to plan optical tricks and
special effects. Combination Finder zooms from 25mm to I35mm for 35mm Motion Picture
and zooms from 28mm to 1 50mm for TV Complete with leather carrying case and neck band

Only $75

Crther Versatile Viewfinders — each a honey for the money! |

ZOOM DIRECTOR'S FINDER lor
16min ond 3Smm. . . . 16mm
looms from 13mm lo 7Smm.
3Smm loomt from 2Smm to
t". JI5.S0

WATSON Director's type nnder,
pocket size, with mattes from
30mm to 100mm for 35mm

Avolloble for Fil

■'%

'^*<<^v<:«i«m««^^**

(TflmeRfl €ouipm€nT (p.

^^ 1600 buobduibu \ nEuifonKciiii ^— '

ZOOM Finder tor Cine Kodok
Special . . . looms from 15mm
to 150mm, with paralloi ad.
luttment. $7S

Template supplied for mount-
ing Finder on magallne. Ad-
ditional brackets for magoiinet
available at S7.50 per set.

UUUJ^UUZM^J0^

NUMBER 6 • VOLUME 14

NEW FILMS FOR TELEVISION

* mCTSFORUM "

by run I'roduced program jealiires
these members of Congress (see
article in column below).

Technical Production of TV's
"Fads Forum" Goes to Byron, Inc.

♦ Byron. In'C, Washington, D. C.
studio and laboratory, was recently
appointed to direct, film and pro-
cess the 15 and 30-niinute segments
of "Facts Forum," a public service
program produced for both radio
and television. The show is now
appearing on 38 television stations,
and its market is said to be widen-
ing.

The multiple-camera technique is
employed to add flexibility and in-
terest to the unrehearsed panel
show. Simultaneously with the film-
ing. Byron makes the sound tape
for the radio version. The pro-
gram has been on radio for about
two years and is now heard over
150 stations.

Facts Forum is a current events
panel featuring non-partisan discus-
sions by American leaders — prin-
cipally members of Congress. The
show is moderated by Dan Smoot,
former educator and one-time FBI

Princeton Film Will Increase
Western Distribution Facilities

♦ Sherman Price, director of dis-
tribution of The Princeton Film
Center, Inc., is in Hollywood to
increase the firm's West Coast dis-
tribution facilities according to a
recent announcement by the New
Jersey production-distribution con-
cern. The move is prompted by an
increase in television distribution
activity according to Price.

The latest television production to
come from the Film Center is Jet-
fighter, the only film offering of the
American Broadcasting Company's
"Album" show.

New Art Firm Established

♦ Studio: 2, a new group special-
izing in art for slidefilms and tele-
vision, has been established at 230
Fifth Avenue, New York.

PAA Edits Television Versions
of "Wings Over World" Series
♦ P.\N .'^merk AN \\ grid Airways,
sponsors of the "Wings Over the
World" series of 16mm motion pic-
lures, recently announced that l-l of
iheir famous travel films have been
edited to lengths suitable for tele-
vision. Most of the titles are avail-
able in both 271^ and ISl/o-minute
black and white versions, and all
may be obtained by TV stations
without charge for definite bookings
or on a weekly standby basis.

These flights-on-film visit the
scenic wonders, tourist attractions
and places of historical interest of

Italy, Hawaii, Ireland, Mexico and
Guatemala, Norway and Sweden.
France, England and Belgium, Ber-
nmda. South America. Cuba and
the Caribbean. Finland, Haiti and
Alaska. Films on the history of Pan
American and on model airplane
flying are also available.

Several of the films have won
awards from the Milan Film Festi-
val, Stamford Film Festival and the
Film Council of (jreater Boston.

Further information and bookings
may be obtained from Pan Ameri-
can World Airways, Visual Sales.
28-19 Bridge Plaza North. Long
Island, N. Y.

V^en

?^f^>

The sponsor wonts his message
perfectly projected. He wonts no long
unsightly scratches, or long stretches
with the look of "rain" all over them.
He wants no smudges, smears or
"Screeches". The sponsor is right,
because these defects distract audience
attention ond interest - they result
in irritation which is the opposite
of what he's paying for.

He's entitled to osk for and get ^

maximum results. To hove a happy '

sponsor, to keep him happy — specify
Peerless-Treated film. Peerless-Treated
prints screen belter and last longer.

EERLESS

FILM PROCESSING CORPORATION

H(i\ut cnuplr IS jlhilcd jar Tl' spot.

Sound Masters Relates Royality,
Coffee in Series of TV Spots

♦ A series of current one-minute T\
spots is presenting Ehlers Double
Rich Grade A Coffee in live scenes,
associating it with regal surround-
ings and jewels symbolical of value
and quality on many of the nation's
TV screens.

The spots were made by SoLNU
Masters, Inc. with Wallace H. Lane-
ton supervising for the agency.
DovPD, Redfield, and Johnstone.
Inc. of New York City.

Overbrook's "Dark Interlude"
Has TV Premiere in Philadelphia

♦ Overbrook School for the Blind's
him. Dark Interlude had its tele-
\ision premiere. September 12, on
WCAU-TV. CBS outlet in Philadel-
phia. Dark Interlude won first
award in the recent Boston Film
Festival's adult educational division
and was entered in the 1953 Venice
i, Edinburgh International Film
Festivals.

The premiere showing was co-
sponsored by WCAU-TV and T\'
Guide Magazine. John Facenda,
station announcer and Dark Inter-
lude's narrator, paid tribute to the
work of 0\erbrook School for the
Blind, the film's sponsor, and to
Louis ^^ . Kellman, president of
Kellman Productions, a division of
News Reel Laboratory, who pro-
duced the picture at cost as a per-
sonal contribution to Overbrook's
public information program.

Dark Interlude, a 30 minute color
sound film, directed by Paul Wend-
kos. is a fictionalized true .story of
a boy blinded while hunting wild
turkey. The warming account of his
delivery from the psychological dark-
ness that accompanied his sight loss
— a slow kind of miracle effected in
the world Overbrook attunes to its
citizens — builds toward its greater
theme: that blind people are indi-
\iduals and with training and under-
standing they can be very useful
people.

Television Film Producer Moves
to New Washington, D. C. OfRces

♦ New \^'ashington, D. C, offices
are the first step in an expansion

BUSINESS SCREEN MAGAZINE

program for 21sT Century Produc-
tions, Inc.. according to a recent
announcement by Col. Joh.n F. S.
Fletcher, president. The new head-
quarters are located at 1025 Con-
necticut A\e.

Col. Fletcher said the firm would
specialize in films for television, em-
phasizing discussion panels and
forum shows emanating from the
Capital. The intention is to "bring
politics and government to television
viewers as they have never seen it
before — in dramatic full story form
rather than daily news flashes. "'

Urgency of Video Film Needs
Met by Lab-TV Organization

♦ One day recently a \isilirig not-
able in \ew ^ ork w as ""shot" on film
as he boarded his train at 10:25
PM. 35 minutes later, the film, with
excellent quality, was on the air in a
news program.

What makes this kind of process-
ing speed possible are specialist
firms who make quick service on re-
versal film their only stock in trade.
Best known in the New \ ork area
is Lab TV, a fast growing company
tliat is ready for business 24 hours
a day to get the news on the air —
fast.

While it is actually possible to
drag a reel of film through hot de-
velopers in a minute or two and
screen them, the quality is outland-
ish and the chances of no picture at
all are very high. Lab TV stresses
speed, but never at a sacrifice of
quality, which is constant on every
foot.

Hourly schedules are maintained
and rush orders can often be han-
dled in much less than an hour. The
company processes only 16mm black
and white reversal film, and only
for professional trade.

Film is processed to sensitometric

standards and to standard densities
w ithout exposure compensation, thus
assuring exact results exposed for.

Lab TV is also a specialist in do-
ing no printing, making no dupli-
cates. The company processes re-
\ersal duplicates printed by other
leading laboratories, as well as orig-
inals from producers.

TV Commercials for Canada

♦ Robert L\urkn(:k Pkodlctions,
Inc.. New ^ork. is producing a
series of 15 Sweet Caporal cigarettes
television film commercials for Cock-
field Brown & Co., of Canada, adver-
tising agency on the Sweet Caporal
account. These commercials will ap-
pear on TV stations in Montreal,
Ottawa and Toronto.

James Gallagher Starts New Firm
To Sell Magnetic Sound for TV

♦ Magnetic sound for li'li-vision will
be engineered anil sold bv the Mag-
netic TV Sound Company, accord-
ing to a recent announcement by
James C. Gallagher of Gallagher
Films, Inc.. founder of the new
firm.

.Available on a royalty basis, the
new system is supposed to allow any
television station to use magnetic
sound with motion pictures regard-
less of the make projection equip-
ment they are now using.

.Advantages claimed for the new-
system are that it is faster, cheaper
and of better quality than any previ-
ous sound track available to the TV
station. Sync sound sequences can
be handled faster than ever before
liy this method according to the
makers of this patent-applied-for
equipment.

On request, the Magnetic TV
Sound Company, Green Bay, Wis-
consin, will send engineers to set up
complete motion picture equipment.

Expert Factory Hepairt
Lentct mounted — *'T*' ttopped —
calibrated and teited.

NUMBER 6 • VOLUME 14

SERVE

WOULD WIDE
MAIIKETS

WITH OVERSEAS VERSIONS
OF YOUR MOTION PICTURES

NOW MADE POSSIBLE BY

PYRAl

INTERNATIONAL

MAGNETIC STRIPING

FACILITIES . . .

t^^;:;^^ y

SERVICE INCLUDES FAITHFUL TRANSLATIONS
AND EXPERT STRIPING OF EXISTING PRINTS
OF TRADE AND TRAINING MOTION PICTURES

t^-' '^B • Now you can get existing
or new export filni§ (or any
16nini sound motion pic-
tures) into the languages or
dialects of principal roun-
tries throughout the world.
Through magnetic striping
services licensed l>y PjTal
'r,,r .../, w«"',;,ci of France in the countries

M««..«,c r.«i or«r.i T.ci listed below (others to fol-

low) your films can be economically and faitlifully
converted into useful sales or public relations tools.
These sound tracks can be added to existing optical
prints or on silent versions.

PYRAL NOW MAINTAINS INTERNATIONAL
LICENSEES IN THE FOLLOWING COUNTRIES:

Magnetic striping and translation services are already
available in these lands. Others will be announced

EUROPE: Belgium, Holland, Germany. Great Bri-
tain, Italy, Stcitserland, Portugal.

LATIN .\MERIC.\: Chile, Columbia, Cuba, Vene-
zuela, Iruguay.

ASIA: British Malaya, Siam, India.

ALSO: Australia, South Africa, Hmcaii.

Airmail Your Inquiries or Cable "Dispyral Paris"

for Fia-ther Information

and Film Estimates

MAGNETIC SOUND SERVICE

2 RUE BERANGER . PARIS (3«) .PHONE TUR. 62-62 & 63

WORLDWIDE JK

« Victor

aod Voo^ ^°'; „,.. n.o.^V.

«■! CO"

TODAY IT IS A MUST!

16mm&35mni VISIBLE EDGE

FILM NUMBERING MACHINE

A necessity in 3D or TV for orderly handiing of nega-
tives or prints . . . where edge numbering is a MUST.
Guides projectionist in matching exact frames.

Thi.

iillent

ulocr

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numbering block, prints
black or yellow. Film
passes over drying rollers
before being rewound.
Cenlrol lubrication. 2000'
capacity, speed 50' per
minute.

16mm machine prints be-
tween perforolions only —
35mm model prints be-
tween perforations or on
the outside edge os speci-
fied. Both negotive ond
positive films can be num.
bered.

ANOTHER S.O.S. FIRST!.

F.O.B. New York

$2250

Edge Woiing Machine. Flows liquid wax at 4000'
lour — dries instantly — saves cost many times — prevents
age to new prints — assures perfect recording. $1575

kuricon 1200 Cameras, Bordwell t.
trders, Bodde Backaround Screens,
Hollen Recorders, Houston-Feortess
Cram i Dollies. KiMvo< Synchronous Moqnetie Recorders, Mole-Richordson Lights, Moviolas,
Precision Sonnd Reodet^. Roby Blimps ond Georheods, S.O.S. Edge Numbering Machines, Studio
Sound Readers ond Synch " ~'

ALSO AGENTS FOR: Acme Animation, Acmlola Editors
McAlhter Soots. Bell l Howell IVInters. Blue Seal R(
Century Lighting, Colortron LItts, Contimotie Prlntei

People rafc® matePicI UFCS

MANY HEMS AVAILABLE ON TIME PAYMENTS.

S.O.S. CINEMA SUPPLY CORP. '•-

DEPT. H
52iid ST., N.Y. H
Coble: SOSOUND

Slurgis-Gront Productions, Inc.
Announce Promotion and Expansion

♦ Sturci.s-Gk ANT Productions.
Inc., producerii of medical educa-
tional motion pictures, reiently an-
nounced a dual promotion. Studios
and offices of the firm have been
moved to a new, larger location
and DwiNELL Grant, vice-president,
has been appointed general mana-
ger.

Increased business aAd plans for
further expansion were given as
reasons for the shift to the new air-
conditioned and fullv equipped
premises al .■522 E. lith St.. Man-
hattan. The new location features
sound-proofed studios for live-action
photography and sound recording
and greatly improved facilities for
art and animation.

In addition to his new duties, Mr.
Grant will continue in his present
capacity as art director. Warren
Sturgis. president of the corpora-
tion, plans to devote full time to di-
rection of the company's Profes-
sional Relations Department.

Since 1948, when the company
was formed by Mr. Sturgis and Mr.
Grant, more than 40 medical pro-
ductions have been released under
the sponsorship of pharmaceutical
and medical supply houses, medi-
cal associations, charitable organi-
zations and individual doctors.

Lawrence Smith Becomes Writer
on Ross Roy, Inc., Detroit Staff
♦ Lawrence H. Smith of Pitts-
burgh, has joined the Detroit staff
of Ross RoA. Inc., as a slidefilm
writer, John Vt'. Hltton, vice-presi-
dent and operations manager, an-
nounced recently.

Mr. Smith formerly served as a
creative writer and slidefilm pro-
ducer with the Gulf Refining Com-
pany in Pitlsluireh.

Filmwriter Larry Frisch Authors
Attack on Teen-Age Dope Problem

♦ Larry Frisch. now a screen-
writer for L . S. Army films at the
Astoria studios, and recently pro-
ducer of // — the Slory oj a Teen-age
Drug Addict for \oung .America
Films, and Driting icilh the Third
Eye for the Cab Safely Research
Bureau, has turned author with a
new book to be published this fall
by Exposition Press, Inc.

Titled The Dream Boaters
(82.75). the novel is scheduled to
be a new attack on the widespread
problem of teen-age drug addiction.

Videart, Inc. Takes Over Entire
Floor for New N. Y. Headquarters

♦ VintiRT. Inc. has moved from its
previous addres* at 210 E. 39th
Street, lo new and larger quarters.
It now occupies the entire fifth floor
at .343 Lexington .\ve., New York.

As well as needing room for gen-
eral expansion, the company also
required additional space for a com-
plete optical department, including a
layout, rutting and editing room,
and a newly constructed 35mm
optical bench.

Through the medium of art work,
animation, straight photography and
opticals. \ ideart is now able to pro-
duce any effect desired on film, after
the producer has completed his live
action shooting.

In November of this year, the firm
will be three years old. Starting with
a small art staff, it has developed,
film-wise, into one of the top service
organizations in the East.

Trident Films Gets New Offices

♦ Trident Films. Inc.. has moved
to new. erdarged offices at 510 Mad-
ison .\venue. New York.

fat* ttt*"""

V4cuyn]4T{

n Firms, libraries. Advertising Com.
. Film Distributors, etc., Vocuumate
otlon offers quick relief for film heod-

BY TAKING OVER COMPLHE
FILM HANDIING PROBLEMS

• FILM PROCESSING
• CLEANING
• REPAIRING
• SHIPPING
• STORAGE
All bookings promptly
filled.

L!J.Uiimf-»«j.i:i»n.«'.'»iB!w;if.'mv.i:i!i

BUSINESS SCREEN MAGAZINE

Scene in "225,000 Mile I'roiing Ground"

New Advances in Railroading
Pictured in Association's Film
Sponsor: Association of American Railroads.
Title: 225,000-Mile Proving Ground, 19 min.

color, produced by Dudley Pictures Corp.
■k Amateur railroad enthusiasts may rue the
day when the last steam locomotive chugs its way
into limbo, but railroad men forecast that that
day may not be too far off. On thousands of
miles of track the spooky "whooee"' of the old
steam whistle has been permanently replaced
bv the prosaic diesel horn. It seems a pity, but
progress cannot be denied, and the railroads in
these times of profit, are plowing money back
into modernization at a fantastic rate.

The Association of American Railroads' new
film documents a lot of these advances, shows
the ceaseless research, invention and investment
which underlie the increasing efficiency of
Americas big railroad network. The cameras
go behind the scenes to show what happens in

the great Central Research Laboratory in Chi-
cago, where engines, cars and equipment are
put through their paces in grueling safety and
endurance tests. There is a small-boy streak in a
lot of us that will enjoy scenes showing the re-
searchers fiendishly seeking ways to smash things
up on the railroads. But, that's modern research
— the more they purposely smash in the labora-
tories, the less they'll inadvertently smash on the
rails and in the freight cars.

One fascinating sequence takes the viewer into
a signal tower where centralized traffic control,
the newest electronic boon to railroading, is
shown, with a dispatcher at the complex CTC
machine which controls 284 miles of main line.

225,000-Mile Proving Ground is distributed by
Association Films, Inc.. and is available at
branches in Ridgefield. N. J., Chicago. Dallas and
San Francisco. W

Predict 36,400,000 Television Set Snli's
Next Five Years IF Color: Barring Slump
"k An economist's forecast indicates there will be
36,4.00.000 television sets sold in the next five
years, 1953 thru 1957, provided color receivers
are available and barring a recession. The fore-
cast was prepared for an electronic manufacturer
by Boni. Watkins. Mounteer & Co.. consulting
economists.

In the event of a mild recession extending from
1954 thru 1956, TV set sales, black and white as
well as color, will number 33,320.000 units. Re-
cession or not, color television would bring an
annual increase in sales the next five years, the
report showed. gf

GEO. W. COLBURN LABORATORY INC.

•V A C 't £ /) DRIVE'CHICACO
T£L£PHON£ STAT£ 2-731

SERVICES

NUMBER 6 • \ O I. LM E 11

Don't Develop Ulcers-Develop Your Films with NEW A-V PRODUCTS

. AWARDED FEDERAL SUPPLY
^^ SERVICE CONTRACT 3rd
■^ STRAIGHT YEAR FOR ALL U.S.

' GOVT AGENCIES 1953/54
REMOVE THE GUESS — let BRIDGAMATIC
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Fine for TV Stations, positive speed
600' per hour.

ALSO AGENTS FOR: Acme Animation, Acmiola Editors, Auricon 1200 Comeros. Bordwell &
McAlister Spots, Bell & Howell Printers, Blue Seol Recorders, Bodde Bocliqroiind Screens,
Century Lighting, Colortron Lites, Contimotic Printers, Hollen Recorders, Houston-Fearless
Cranes & Dollies, Kinevos Synclironaiis It4aqnetic Recorders, Mole-Ricliardson Lights, Moviolas,
Precision Sound Readers, Roby Blimps and Georheods, S.O.S. Edge Numbering Machines, Studio
Sound Reoders and Synchroniiers. MANY ITEMS AVAILABLE ON TIME PAYMENTS.

S.O.S. CINEMA SUPPLY CORP. --E'Lr ■•

• DOCUMENTARY

• TRAVEL
. SPORT

• CONSERVATION

• WILDLIFE

CHflMSFORD

'The Finest \x\ Ouidoox ^Wms"

'B/RDS OF THE PRAIRIE" (Minneapolis-Moline Co.)
1953 Boston Film Festival — First Award
1953 Edinburgh International Film Festival

"THE LURE OF NEW ENGLAND" (Minneapolis-Moline Co.)
1953 Cleveland Film Festival

Bell & Howell Announces Line
of Heavy Duty Sound Projectors

♦ A new line iif siiund projertorf.
rallfd the |-|I.\Il)S(H NO .SpF.CIALISTS.
has been announced by Carl
ScHREYER. vice-president of mer-
chandising. Bell & Howell Com-
pany. The new projectors are de-
signed for heavy duty use in busi-
ness and industry, as well a.* in
schools and churches, where pro
jectors must withstand many hours
of continued operation.

Sapphire surfaces or. the film
handling parts of the projectors are
said to quadruple their life span.
Fields tests show that after running
1.584.000 feet of film there are no
signs of wear. The manufacturer
estimates the full life expectancy of
these parts to be 4.5 million film
feet. (Note: that is the equivalent
of about 7.000 average 16nini mo-
tion pictures.)

Included in the Specialist line
are optional 16mm sound projectors
in both a single case model with
built-in 6-inch speaker (the Special-
ist Filmosound 285-CR) and mod-
els with 12-inch and power speak-
ers. A 16mm magnetic recording
projector (the Specialist Filmo-
sound 202-CR) comes in a single
case and with 12-inch and power
speakers.

The new line, which carries a
lifetime guarantee like all Bell &
Howell products, is available only
from Bell & Howell special repre-
sentatives. List prices are $464.95
for the single case Specialist Filmo-
sound, and S714.00 for the single
case magnetic recording projector.
Prices include federal excise tax.

New American Optical Projector
Shows Both Slides & Slidefilms

♦ A triple-threat 500 watt projector
for showing slides and single and
double frame slidefilms has been un-
wrapped by American Optical
Company. The new A 0 Educator
500 offers a choice of three "Ameri-
cote"' projection lenses — Sl/i, 5, and
7-inch — achromatically and astig-
matically balanced for clear screen
pictures.

Removable slide and slidefilm
units give the Educator its versatil-
ity. As an anti-damage defense, the
pressure plates open automatically
before the film is advanced and close
after the frame is in position. A
positive framing device is incor-
porated with the advancing knob.

The Educator's push-thru slide
changer centers glass, cardboard, or
metal mounted slides in the focal
plane. The initial focus is said to

American Optical Co. "Educator"
.■iliowx .slides or double frame slide-
films nitli equal convenience.

fix focus (or succeeding slides re-
gardless of mount. Complete front
rotates .160 degrees for righting hori-
zontal or vertical frames and in-
sures upright pictures. Lamp house
and condensing .system are cooled by
a .motor driven fan and a patented
heat filler protects the slides.

Bell Introduces 3-D Amplifier

♦ A binaural amplifier complete
with self-contained power supply has
been introduced by Bell Sou.nd
.Systems. Inc.. Columbus, Ohio.
Called model 8-D. the unit may be
used for monaural reproduction of
conventional broadcasts, or records
or tapes through one or two input
channels.

or 16mm. Film — 400' to 2000'

Protect your films
Ship in FIBERBILT CASES

Sold at leading dealers

BUSINESS SCREEN MAGAZINE

t ictor A ni rnalo^raph introduces
impruii'd version of Mu^nesound
attachment described below.

Victor Animatograph Announces
"Mixer Magnesound" Attachment

♦ Victor Ammatograph Corpora-
tion, introducer of Magnesound,
the first 16mm magnetic recording
and playback sound attachment, has
announced a new Mixer Magne-
sound which records music and
voice simultaneously- Like its pred-
ecessor, the new attachment can be
used on all existing Victor 16min
sound projectors and allows record-
ing . . . erasing . . . re-recording
as desired according to the an-
nouncement by Sam G. Rose, presi-
dent.

Individual inputs for microphone
and phonograph, with separate vol-
ume controls, allow professional-like
voice mixed with a musical back-
ground — at no increase in price.
The complete unit, including ampli-
fier, drum, carrying case and mi-
crophone is listed at S199.45.

Major components of the Mixer
.Magnesound include a magnetic
drum incorporating separate rec-
ord-playback, erase heads and a
separate magnetic amplifier in a
compact, lightweight case. The
drum is interchangeable with the
projector's optical sound drum and
is connected to the magnetic ampli-
fier which in turn is interconnected
with the projector amplifier.

With the magnetic drum in place
the projector is threaded and op-
erated in the conventional manner.
Recording and playback, at either
16 or 24 frames per second, are
accomplished as the film runs
through the projector. A special
safety device is said to prevent ac-
cidental erasure.

Further information on the Mixer
Magnesound, which Mr. Rose called
"only one of the innovations Victor
»ill introduce this season." can be
obtained from the Victor Animato-
graph Corp., Davenport. Iowa.

Paillard's Pan CInor Zoom Lens
Is Adapted for Professional Use

* Most professional 16mm camera?
may now use the Pan Cin'OR zoom
lens, its distributor. Paillard Prod-
ucts, Inc.. announced recently.
Originally designed for service on
Paillard's portable Bolex cameras.
Pan Cinor now has been adapted to
heavv equipment, and will sell for
$447.50.

Made by SOM Berthiot. the Pan
Cinor lens can be mounted on the

l*an Cinor Zoom Lens ma\ note be
attached to most professional 16mm
cameras as explained above.

.Maurei. the Bell iv Howell magazine,
the Revere magazine and the Key-
stone magazine cameras and on the
Pathe .Super 16. It can be mounted
on the Auricon (]ine Voice and on
all Bell & Howell 70 models if special
doors sold by these manufacturers
for &12.00 and SH5.00 respectively
are used.

The lens will also fit the Mitchell
and the Cine Special cameras after
adaptation of the turrets by these
manufacturers. By shortening its
lever. Pan Cinor can be made to
clear the film magazine on the Mor-
ton Soundmastcr. 1^

COLOR SLIDEFILMS

FOR INDUSTRY

COLOR FILMSTRIPS

FOR EDUCATION

Specralized equipment and the know-how of a group of specialists who
have produced over 350 color films. If you have a production problem,
contact Henry Clay Gipson, President . . .

FiLMFAX PRODUCTIONS, 10 E. 43, N.Y. 17, N.Y.

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Inciuding the new bacl<-pressure, orm-
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Tliiv up-ui-dale film contains all
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basic principles of First Aid and
also demonstrates new artificial
respiration method approved b\
the American Red Cross.

The only cost for this 34-min-
ute 16-mm. sound film is return
postage.

I "Help Wanted.'

Addr.

City_

Meidt Becomes General Manager
of Cousino Visual Education

♦ Joseph C. Meidt has been ad-
vanced from sales manager to gen-
eral manager of Coi'SiNO Visual
Education Service, Inc., according
to a recent announcement by the
firm. He assumed his new duties
after returning from Indiana Uni-
versity where he served on the fac-
ulty of the Summer Session for
Audio-Visual Salesman Training.

Mr. Meidt joined the firm after
his discharge from the Marine Corps
Public Information Section about six
vears ago. In his new position he
will assume the duties in the visual
education division of the firm for-
merly handled by Bernard A. Cou-
sino, president.

Mr. Cousino will direct the com-
pany's expanding activities of manu-
facturing and getting national dis-
tribution for their new Audio
Vender, an automatic message re-
peating magnetic tape device for use
in point of sale presentations.
* * *

Lindfors of Bell & Howell Heads
Photographic Manufacturers Assn.

♦ E. S. Lindfors. vice-president of
the Bell & Howell Company, has

been elected president of the NA-
TIONAL Asso(:i.\TioN OF Photo-
graphic Mani'Facturers according
to an announcement by William C.
Babbitt, managing director of the
Association whose headquarters are
in Radio City.

Vice-presidents are: W. L. Law-
son, vice-president of Whitchouse
Products, Inc., Brooklyn, N. Y.;
A. S. Grant, vice-president of Grant
Photo Products, Inc.. Cleveland,
Ohio: and Willett R. Wilson, photo-
lamps manager for Westinghouse
Electric Corp., Bloomfield, N. ].

Treasurer of the Association is
Robert E. Lewis, president of Argus
Cameras. Inc., Ann Arbor, Mich.

Besides Mr. Lindfors. the follow-
ing men are members of the board
of directors: H. A. Schumacher,
vice-president of Graflex. Inc.. I?o-
Chester, N. Y.; William H. Garvey.
Jr., president of Society for Visual
Education. Chicago; and Dr. Walter
S. Guthmann. president of Edwal
Laboratories. Ringwood. 111.

Members of the Association are
American manufacturers of all types
of photographic products from mo-
tion picture cameras to sensitized
paper.

Mr. Lindfors said that almost two-
thirds of the industn's sales go to
users in business, science, govern-
ment and education.

The use of photography in indus-
try, he said, has continued to grow
substantially. This received its heav-
iest impetus during World War II
when it became more fully recog-
nized that by photographic methods
production bottlenecks could be
broken and design, testing and in-
spection improved. In addition to
this it became more widely accepted
that photography, and especially mo-
tion pictures, greatly speeds training
for industry and the military. S'

35mm
Model 11

A TRULY GREAT
CAMERA for TV.

Newsreel and
commercial films

For tough and trying assignments, ARRIFLEX 35 is
in 0 class by itself. Reflex focusing through photo
graphing lens while camera is operating — this i:
just one outstanding ARRIFLEX feature.

Equipped with bright, right-tide-up image findei
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] lens turret. Variable speed motor built inf
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Compact,' lightweight tor either tripod or hand.het
filming. Takes 200' or 400- mogoiine.

Sflni€Rfl€ouipmenT(o.

Write (or free (older.

BUSINESS SCREEN MAGAZINE

Reference Shelf

Fsefiil Catalogs and Kefcri-nccs
for the Business Film Sponsor

♦ "A lens is a tool. Motion pictures
are made by men with tools. Since
the tools are available to anyone, it
follows that the qualities of the pic-
tures depend on the men who pro-
duce them."

With this preamble as the only bit
of ""promotion" contained within it.
Van I'kaag Productions has pub-
lished a most interesting brochure
called ""The Lens In Your Picture."'
It describes in simple terms just
what a lens is and what each type is
capable of doing. Photographic il-
lustrations demonstrate the field and
depth of focus of commonly used
motion picture lenses from 18.5mm
through 150mm.

According to William Van Praag,
president of the firm, the brochure
was not brought out to try to make
motion picture technicians of the
friends of the company who will re-
ceive it. but to describe some of the
basic tools of the trade so they can
be better understood.

Anyone who wants one can write
Van Praag Productions. 1600 Broad-
way, New York. The booklets are
free and well worth having.

New Association Films Folder
Lists Seven Films About Sports
♦ As.sociAThi) Films. Inc.. has pub-
lished a new folder entitled, "Shorts
About Sports,"" listing seven films on
a variety of sporting interests. The
films are available on free loan to
business and industry, schools aiid
' 'immunity organizations.

The films listed are: Boy's Kail-
road Club, six 15-minutc episodes
about various phases of model rail-
roading; The Story of Tuna, about
commercial tuna fishing off the
California coast; Championx AH,
featuring motorcycle climbs and
races; The Jockey Club, the slorv of
racing in New York and how it helps
upstate farmers; Diesel Race Car.
ca.se history of an unusual car that
lost; A Racing Heritage, story of a
small stable; and The Fabulous 500.
highlights of the 1952 classic.

Copies of "Shorts About Sports"
are available from Association
Films, 347 Madison Ave., New York

COLORSUDE AND FIUASTRIP
DUPLICATING

FRANK A. HOLMiS

7619 Sunset Boulevard
Los Angeles 46, CalifornI

YAF Issues Teaching Catalogs

♦ You.NG .Vmerica Films, Inc. has
just published two new catalogs of
leaching films and of filmstrips.
Both 21 pages in size, they are
available from YAF at 18 East 41st
St.. New ^ ork.

New S.O.S. Cinema Supply Catalog
Will Be Available in September

♦ "Sti HKi.Mi III." >alil l(. Ill- the
largest catalog u't issued by the
S.O.S. Cinema Sipply Corpora-
tion, will be available this month
according to an announcement by
Joseph A. Tanney. founder and
still head of the 28-year-old firm.

Featuring more than 3.000 items
for motion picture production,
lighting, recording, previewing, edit-
ing, printing and processing, the
new catalog will fill 100 double-
spread pages said to be equal to
200 ordinary pages of text. It will
be divided into 12 sections with
300 illustrations and a cross-refer-
ence index.

Besides all sorts of equipment
and supplies the catalog's "Miscel-
laneous Section " is said to contain
the "most comprehensive list of film
technical books ever compiled."

"".More than 15 months of hard
work lias gone into the production
of this catalog."' Mr. Tanney said,
'"and it «ill get world-wide distribu-
tion. The first print order of 10,000
has almost been spoken for." A
free copy of ""Sturelab 10" will be
mailed to any qualified company
or individual on request to S.O.S.
Cinema Supply Corp.. 602 W. 52nd
St.. Ne» York 19.

Radiant Manufacturing Announces
Slide Rule Screen Calculator

♦ An answer to projection caK illa-
tion problems is offered to the sillers
of projection equipment by Radiant
Manufacturing Corporation, pro-
ducers of projection screens. Ra-
diant's formula is a si.\-inch ""screen
finder" — a slide rule calculator
which correlates screen sizes with
correct projector-to-screen distances
and lens focal lengths.

Persons selling projection equip-
ment may obtain a Screen Finder by
writing Milt Sherman, Radiant Man-
ufacturing Corp.. 2627 W. Roosevelt
Rd., Chicago, III.

Reprint Covers Conference Aids

♦ In response to rccpiisls for r\lra
copies of the recent article ".Xuilio-
Visual Tools for Conferences." Busi-
ness Screen has reprinted this valu-
able review in a convenient six-page
brochure. Copies are available at
printing cost of 25 cents apiece and
will be sent postpaid on receipt of
your order and payment.

GREAT MOTION PICTURES ARE PROCESSED BV iTa/Ae

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I'liijiiT installation oj metal.s in buUdinf^
conslniction is depicted in Rerere's filrn.

Revere Copper & Brass Film Shows
Sheet Metal Techniques in Building

Sponsor: Revere Copper and Brass Inc.

Title: Sheet Metal in Building Construction, 46

min. color, produced by Loucks & Norling

Sludios.
•k This is a new film documenting the principles
of sheet metal construction that Revere recom-
mends to architects, specification writers and
sheel metal men. Not in any sense a film for
general audiences, nor touched with the suave
hand of the public relations man, Revere's pic-
ture is an example of the best in craftsmanship
— both in what is shown on the screen and in the
film, itself.

It is one of those subjects that could be ruined
bv inexperienced glamorization, but straight-
forwardly stands on its own as a good job of
work.

Proper and Improper Uses Shown

The film shows examples of copper roofs that
have withstood the tests of time and weather
for manv years. It also shows other copper roofs,
poorly installed, that have buckled and need to
be replaced. The scene is then shifted to Revere's
field laboratory in Rome, N.Y., where Company
engineers and technicians are shown testing var-
ious lypes of installations, both properly and im-
properlv designed, as an aid in determining ap-
plications of correct principles of installation to
roofs, copings, sidings, gutters and flashing.

This research, some of which is shown in the
film, led to the recognition of columnar
strength and other critical factors involved in
the proper design of sheet metal work.

Slow motion photography is used here to show
that principle "at work." Properly designed lab-
oratory installations sucessfully resist failure,
contracting and e.xpanding under temperature
changes of 150 degrees F. Changes that normally
take years are shown in moments.

Laboratory Sequences Prove Tests
The same technique is used when the film
moves to the laboratories of M.I.T. to show cor-
rectly designed copper forms withstanding ten-
sile and compression tests, thus confirming the
iheorv initially developed in this field by Revere.
Animation is used to effectively dramatize
these charts. Sectional drawings of gutter forms

I f () \ T 1 N I' E D ON THE FACING P \ G E 1

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REVERE'S BUILDING FILM

(CONTINUED FROM THE OPPOSITE PAGE)

are also animated to illustrate the formula of
average critical loads.

The camera then travels to building jobs all
over the northeast quadrant of the country show-
ing large and small roofs in various stages of
completion on new jobs and replacement on old
ones. Also photographed and noted in an un-
usually clear commentary are differences in de-
sign, methods and craftsmanship.

Installations that will be recognized include
the United Nations Assembly building, the Long
Island State Agricultural College. (Cornell Uni-
versity, Columbia University, the Hayden
Planetarium and \ankee Stadium. ^

• BUSINESS SCREEN BOOK REVIEW •

British Film Experts Help Compile

"The Technique of Film Editing"

The Teclinique of Filni Editing, a compilation

by Karel Reisz for the British Film Academy.

Published by Farrar, Straus & Young, Inc.

S7.50.
■k The Technique of Film Editing is a British
compilation which helps set forth basic film edit-
ing principles for television.

The problems of editing — the choice of images,
their timing and sequence — are the central prob-
lems of film production. \et the vast literature
of the motion picture has paid them but little at-
tention. No objective or up-to-date survey of the
subject exists and nothing that would approach a
practical guide for film editors and TV directors.

To meet this need, the British Film Academy
set up a committee of ten distinguished and ex-
perienced film makers and asked them to pool
their knowledge in this work.

What they have produced is more than a con-
ventional handbook. For one thing, it is a com-
pendium of the views of Britain's leading direc-
tors and editors — not a statement of theoreticians.
For another it bases its argument on practical ex-
amples— excerpts from Great Expectations. Odd
Man Out. Citizen Kane and Louisiana Story.
among many others, are analyzed by or with the
help of the makers. For a third, it offers no hard-
and-fast rules but states the problems of film-
montage as they arise in practice and proceeds
from there.

The Technique of Film Editing is an essentially
practical guide to the craft, prefaced by an his-
torical introduction and summarized in a final
statement of such general principles as the evi-
dence of the analyzed excerpts warrants. ^

♦ Books on audio-visual techniques are available
to Business Screen readers through our con-
venient one-stop Bookshelf Service. Write 7064
Sheridan Road, Chicago 26 for free reference list.

SPECIAL

OPTICAL EFFECTS

mid TITLES l»y

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Hollywood 38, Califon

WRITERS

: ASSOCIATED =^

A pool of |>l•otV^^ional wriliiif; tal-
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live television, ra<lio, journalisin.
iiiapazines. piihlie relations.

Our editorial l»ack*;roiin<l ineiiides:
The March of Tiiiie. NBC & CBS net-
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BOX I.e. BUSINESS SCREEN
489 Fifth Ave. New York 17. N.Y.

on pntjrssiitiifil
at a reasonalde

N U M B E K 6 • \ O L L! M K II

A NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• CONNECTICUT •

Rockwell Film & Projection
Service, 182 High St., Hartford 5.

• DISTRICT OF COLUMBIA •

The Film Center, 915 12th St.
N.W., Washington.

• MARYLAND •

Howard E. Thompson, Box 204,
Mt. Airy.

• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •
Slidecraft Co., 142 Morris Ave.,
Mountain Lakes, N. J.

Association Films, Inc., Broad at

Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison, New York 19

Buchan Pictures, 122 W. Chip-
pewa St., Buffalo.

Charles J. Giegerich, 42-20 Kis-
sena Blvd., Flushing.

Comprehensive Service Co., 245

W. 55lh St., New York 19.*

Crawford & Immig, Inc., 265 W.

14th St., New York City 11.

The Jam Handy Organization,
Inc., 1775 Broadway, New York.

Ken Killian Sd. & Vis. Pdts.

P. 0. Box 364 Hempstead, N. Y.

Mogull, Film and Camera Com-
pany, 112-114 W. 48th St., New
York 19.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St., New York 19.

Specialized Sound Products Co.,

551 Fifth Ave., New York 17.

United Specialists, Inc., Pawling.
Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •

Jam Handv Organization, Inc.,

930 Penn'Ave., Pittsburgh 22.

J. P. LiUey & Son, 928 N. 3rd

St., Harrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

• RHODE ISLAIVD •
Westcott, Slade & Balcom Co.,

95-99 Empire St., Providence 3.

• WEST VIRGESU •

Haley Audio-Visual Service,

Box 703, Charleston 23.

Pavis, Inc.. 427 W. Washington St.,
Phone 2-5311, Box 6095, Station
A, Charleston 2.

B. S. Simpson, 818 Virginia Sl,
W., Charleston 2.

SOUTHERN STATES

• ALABA»L\ •

Stevens Pictures. Inc., 217- 22nd
St., North, Birmingham.

• FLORIDA •
Norman Laboratories & Studio,

Arlington Suburb, Jacksonville.

• GEORGIA •

Colonial Films, 71 Walton St.,

N.W., ATwood 7588, Atlanta.

Stevens Pictures, Inc., 101 WaUon
St., N. W., Atlanta 3.

• LOUISIANA •

Stanley Projection Company,

2111/1 Murray St., Alexandria.

Stevens Pictures, Inc., 1307 Tu-
lane Ave., New Orleans.

Delta Visual Service, Inc., 815

Poydras St., New Orleans 13.

• MISSISSIPPI •
Herschel Smith Company, 119

Roach St., Jackson 110.

Jasper Ewing & Sons, 227 S. State
St., Jackson 2.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

Tennessee Visual Education
Service, 416 A. Broad St., Nash-
ville.

• VIRGLMA •

Tidewater Audio- Visual Center,

617 W. 35th St., Norfolk 8, Phone
51371.

• ARKANSAS •
Grimm-Williams Co., 115 W.

Sixth Street, Little Rock.

MIDWESTERN STATES

• ILLINOIS •
American Film Registry, 24 E.

Eighth Street, Chicago 5.
Association Films, Inc., 79 East

Adams St., Chicago 3.
Atlas Film Corporation, 1111

South Boulevard, Oak Park.
Jam Handy Organization, Inc.,

230 N. Michigan Ave., Chicago 1.
Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.
Swank Motion Pictures, 614 N.

Skinker Blvd., St. Louis 5, Mo.

• INDUNA •
Burke's Motion Picture Co., 434

Lincoln Way West, South Bend 5.

• IOWA •
Pratt Sound Films, Inc., 720 3rd

Ave., S.E., Cedar Rapids, Iowa.

• KANSAS-MISSOURI •

Erker Bros. Optical Co., 610

Olive St., St. Louis 1.
Swank Motion Pictures, 614 N.
Skinker Blvd., St. Louis 5.

• MICHIGAN •

Engleman Visual Education

Service, 4754-56 Woodward Ave.,

Detroit 1.
Jam Handy Organization, Inc.,

2821 E. Grand Blvd., Detroit 11.
Capital Film Service, 224 Abbott

Road, East Lansing, Michigan.

• OHIO •
Ralph V. Haile & Associates,

215 Walnut St., Cincinnati.
Academy Film Service Inc., 2112

Payne Ave., Cleveland 14.
Fryan Film Service, 1810 E. 12th

St, Cleveland 14.
Sunray Films, Inc., 2108 Payne

Ave., Cleveland 14.
Jam Handy Organization, Inc.,

310 Talbott Building, Dayton 2.
Twyman Films Inc., 400 West

First Street, Dayton.
M. H. Martin Company, 1118

Lincoln Way E., Massillon.

• WISCONSIN •

R. H. Flalh Company, 2410 N. 3d
St., Milwaukee 12.

WESTERN STATES

• CALIFORNIA •

Baron Film Service, P.O. Box

501 Metro Station, Los Angeles
55. Calif.

Donald J. Clausonthue, 1829 N.
Craig Ave., Altadena.

Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28.

Hollywood Camera Exchange,
1600 N. Cahuenga Blvd., Holly-
wood 28.

Jam Handy Organization, Inc.,
5746 Sunset Boulevard, Holly-
wood 28.

Ralke Company, 829 S. Flower St.,
Los Angeles 17.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 4.

Association Films, Inc., 351 Turic
St., San Francisco 2.

C. R. Skinner Manufacturing
Co., 239 Grant Ave., San Fran-
cisco 8.

Westcoast Films, 350 Battery St,
San Francisco 11.

• COLORADO •

Dale Deane's Home Movie Sales
Agency, 28 E. Ninth Ave., Den-
ver 3.

• OKLAHOMA •

H. O. Davis, 522 N. Broadway,
Oklahoma City 2.

• OREGON •
Moore's Motion Picture Service,

33 N. W. 9th Ave., Portland
9, Oregon.

• TEXAS •

Association Films, Inc., 1915 Live

Oak St., DaUas 1.
George H. MitcheU Co., 712 N.

HaskeU, Dallas 1.
Capitol Photo SuppUes, 2428

Guadalupe St., Phone 8-5717,

Austin.

• UTAH •

Deseret Book Company, 44 E. So.

Temple St., Salt Lake City 10.

CANADA ■ FOREIGN

Audio-Visual Supply Company,

Toronto General Trusts Building,
Winnipeg, Man.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT, FILMS AND PROJECTION SERVICE

BUSINESS SCREEN M .A G A 7. 1 N E

Rapid Prescription

makes old films like new'

Are some of your films showing their age? Scratches, "rain"
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through handling and projection.

Among our many satisfied customers are: Eastman Kodak Co.,
E. I. du Pont, U. S. Steel, General Motors, American Cyana-
mid. Pan American Airways, Jam Handy Org., CBS-TV,
NBC-TV, Atchison Topeko Santo Fe R.R., State Dept. of
Education, Georgia, Conn.

rapid "^^"^''^'^-^^

--' FILM TECHNIQUE INC.

21 WEST 44th STREET • NEW YORK 36, N. Y. • JU 2-2444

STEREO Cr 35MM FANS!

''EPHVR l/g/lM WMATCWO
SmnSES^ VALUE!

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Cn-S 3SMM SLIDES — 1280 Reodymounh, or
lluitraled ^*° ^'"" °' f*'*°^ OR STEREO SLIDES, $5C95

BURKE & JAMES. Inc. cN.ckc

MOTION PICTURE

TELEVISION ART

AND

OPTICAL PHOTOGRAPHY
Animation — Titles

343 LEXINGTON AVE.
LExington 2-7378

Airline promotes If ashingtun D.L. luurs

The Nation's Capital Via Air

Sponsor: Capital Airlines

Title: Washington — the Capital City, 25 min,

color, produced by Dudley Pictures Corp.
if This film seems like a succession of pretty
picture post cards. All the familiar scenes are
there and all shot from the most popular point of
view. Its like a quick tour of Washington with-
out getting out of the sightseeing bus.

Armchair travelers can get this one from As-
sociation Films. Inc. 5"

World Literacy and "The Word"

Film: The Word, 20 min. bw & color, produced

by 20th Century Fox. Distributed on rental

basis by Films. Inc. nationwide.
■*■ The lives of our contemporary great person-
alities are too little known to the present genera-
tion. Men like Frank Lloyd Wright and Dr.
Frank Charles Laubach for example carry an
inspiration whose impact would be invaluable to
young and old.

A new 16mm release of The Word, produced
as a short subject by 20th Century Fox studios
has just been made by Films, Inc., subsidiary of
Encyclopaedia Britannica Films. The Word tells
about the worldwide literacy campaign which Dr.
Laubach has headed. His "each one. teach one"
method has brought both reading and writing to
savage tribes of the South Pacific and other
lands. A color sequence in this 20-minute subject
shows Dr. Laubach's graphic method at work
with tribesmen in the New Guinea interior.

The film is being made available on a $10 a
day rental basis through Films, Inc. offices in
principal cities. Q'

KEY MAN FOR PRODUCTION

( C O \ T I NU K I) FROM PACE F O R T V - T H R E E )
film describes the apprentice program of the
industry and encourages young men with me-
chanical aptitude to become tool and die crafts-
men.

The camera follows an apprentice through an
8,000-hour course — roughly four years — that
leads to a journeyman status. It shows him oper-
ating various machines, learning to read blue-
prints, learning shop mathematics and shop
theory, mastering other techniques of the in-
dustry in all. "learning by doing." and petting
paid as he gets a "college degree in tool and
die making."

Chapters of the NTDMA will show the film in
the 2.-! tool and die centers of the country, anil
Itrints are available for loan or purchase through
as-socialionV national headquarters. 907 Public
Square Building. Cleveland 13. 53"

IN THE MIDWEST
IT'S

BILL CROSSON

Motion Picture Cameraman

(Local 666-1. A.T.S.E.)

Available to Producers

for Assignments Anywhere

on Free-Lance Basis

Camera Car with Top,

Front and Rear Platforms,

Available for Rental

with Services

Theatrical Productions

Commercial Productions

T.V.

B.&W. - Color - 16mm & 35mm

(including Technicolor Monopak)

As an added service will, on request,
arrange for and assemble complete
production unit — camera, lights (in-
cluding arcs — brutes) crew, etc. This
unit will meet your representative at
any designated location ready to go!

Best References on Request!

PHONE: KENWOOD 4-3362

15322 HEYDEN AVENUE

DETROIT, MICHIGAN

van praag

productions

rROIICEIS IF CHNIICia.

IIIISIIIIl III TEIEIISIII Fills

1(10 IIOtDWItV
NEW YORK 19, NEW TORN
niia 7-2157-2(17-2(11

for those who want

of distinction

SAM ORLEANS PRODUCTIONS

— EXKRIENCE SINCE* 19V

NUMBER 6 • VOLUME 14

VoL'.NC Actors learn their rotes joi
''Forecast — Continued Prosperity
(see article below).

I CONTIMED FROM PACE 37 I

motion pictures are reaching ever-
larger urban consumer audiences.
Southwestern Forecast

♦ Another award-winning Beeland-
King utiHty film is Forecast — Con-
tinued Prosperity, sponsored bv the
Southwestern Gas and Electric Com-
pany. It was made as a public rela-
tions film on the Tri-State area
formed where the corners of Louisi-
ana, Arkansas and Texas meet, and
has since been used extensively in
promoting new industries for the
region.

The 20-minute color film points
out that this oil rich area has both
industr)' and agriculture which have
kept pace with the development of
the natural resources.

The Detroit Edison Stor\

* A combined employee and public
relations film has been produced bv
the Detroit Edison Company in My
Dad's Company, a 25-minute film.

Along with a brief description of
the production and distribution of
electricity, the film points out thai
"It's the attitude and spirit of the
people that makes a company."

The message is brought out in a
father's discussion of his company's

|iiili( ics with his son. The viewer
sees thai the courtesy and service
Detroit Edison is known for in the
area, are the result and responsibil-
itv of the people who carrv out these
policies.

.■\ two-color catalog li.sts 27 other
films which the company has pur-
chased or borrowed for free distribu-
tion to its customers.

♦ This is a recurring characteristic
of the utility field. A great many
I ompanies maintain fine libraries of
motion pictures from national sources
which they use for both promotion
and public relations. Many of the
firms will provide not only the film
but also an operator and projection
equijiment when needed.

Typical of the titles available are
traffic safety films like And Then
There H ere Four and Closed Book:
Marshall Field's classic on courtesy
in daily living. By Jupiter; and The
Christophers" You Can Change the
World.

Organized Film Programs

♦ An example of a public utility
which has not produced any motion
pictures itself, but still makes exten-
sive use of audio-visual aids on an
organized basis is the Wisconsin
Public Ser\ice Corporation.

Their present film program began
in 1947. and they now have about
.35 different films which reached a
total audience of 28.000 in 432
showings last year. S. J. Santy, pub-
lic information specialist, said pub-
lic relations was the number one
objective of the company's film pro-
gram, and the showings provide
valuable contacts for the company
employees who present the films.

"Most of these contacts."' Mr.
Santy said, ""eventually wind up in
the hands of our salesmen who are
presenting a program, with or with-
out preamble, to their customers.'

The firm's librar)' contains films
on safety, economics and other basic

principles the company believes in.
as well as electrical films produced
by the Edison Electric Institute,
(ieneral Electric, Westinghouse and
others. Many of the films are valu-
able for employe training, and others
serve as '"enthusiasm builders'" in
llic firms sales training program.
Central Illinois Light Co.

♦ The Central Illinois Light Com-
pany maintains a film library that is
used primarily within the organiza-
tion.

Fourteen motion pictures on safely
arc owned by the firm, and they are
used for the most part at depart-
mental safety meetings throughout
the system. A few other motion pic-
tures on economics and the free en-
terprise system are available on loan.

A large assortment of sound slide-
films is used by Central Illinois for
several types of employee training.
More than 30 films are on safety in
general and there are several more
on safet)' management for foremen.
Other series of films are concerned
with customer contact, public rela-
tions, and supervisor)- relations.

Hoiv to Gather Honey Instead of
Slings is typical of eight sound slide-
films the company has in a Dale
Carnegie Series.

About a year ago the firm rented
In Our Hands films from the Ameri-
can Economic Foundation. These
motion pictures were shown to em-
ployee groups throughout the or-
ganization.

In summing up the Central Illi-
nois film program, L. N. Talbott.
assistant manager of industrial re-
lations, said ""We feel that the films
used assist greatly in our training
problems and other important phases
of our business."
Potomac Power Visits Public

♦ Seven sound motion pictures on
electricity are stocked by the Poto-
mac Electric Power Company for

sliottings to business, civic ami
homemakers groups, and in Marv
land public schools. The films, ;i-
well as many sound slidefilms ar^
also used for employe training.

The company has the Edison Elec-
tric Institute series on sales training
but its use is restricted to customer
< ontact employees of the Commercial
Department. For safety training
there is a library of 14 sound slide-
films.

J. S. Bartlett, commercial man-
ager, said the firm has five ICmm
sound motion picture projectors, and
one sound slidefilm projector to im-
plement their film program.

The Miracle Flame, The Legend
of Dan and Gus. Freedom and
Power and Bright Future — four of
the most popular films among gas
and electric utilities — are stocked by
the Coast Counties Gas & Electric
Company for use in employe train-
ing and public relations.

In addition, for the past three
years the firm has made sound slide-
films on the annual stockholders re-
port of operations and financial
earnings. These 30-minute films are
shown to employes as a part of the
educational program.

A Word of Editorial Comment
♦ These are only a few examples of
the varied and extensive motion pic-
ture programs maintained by gas
and electric utilities. Part Two of
this Business Screen survey will in-
clude more examples of company
activity, information about other
films in the industry, and a statisti-
cal summary of the use of audio-
visual tools in this important area of
the American business scene.

Data in this survey is based upon
a nationwide canvass of utility com-
panies plus personal interviews by
staff members in the Business
Screen bureaus. ^

LAB-TV

PROFESSIONAL
16mm Black and White
REVERSAL PROCESSING

Processing on hourly schedules
for leading TV Stations and Producers

Write for Circular

247 West 46th St. New York 36, N.Y.

Preview of Editorial Features

* Here are some of the interesting feature
articles and reports on which editorial

staffers
issues:

now at work for forthcoming

The Shell Story: a pictorial and text re-
port on the fascinating Shell Oil film
program.

\'isLAL Displays: A Camera Report on the
Use of Sight /'Sound at Chicago's famed
Museum of Science and Industry.

Industry Surveys: group reports on film
usage in major L. S. industries.

Plus Case Histories. Book Reviews & News
Reports.

IMMEDIATE CASH

FOR

CAMERA EQUIPMENT

NEED EYEMOS (SINGLE LENS AND TURRET).
MITCHELLS, ARRIFLEX. DE BRIES. B4H STAND-
ARDS AND HI-SPEEDS. WALLS, AKELEYS, CINE
SPECIALS. AURICONS. MAURERS. FILMOS.
ALSO BALTARS, COOKES AND OTHER LENSES.
SOUND STAGE. LABORATORY AND EDITING
EQUIPMENT OF ALL TYPES REQUIRED. PLEASE
SHIP INSURED OR FORWARD DESCRIPTIONS
AIRMAIL IMMEDIATE PAYMENT.

GORDON ENTERPRISES

5362 N. CAHUENGA • N. HOLLYWOOD. CAL

*3-^K^

byron
1st

PRACTICALLY EVERY FILM I'KOOliKH IN THE WESTERN HEMISPHERE IS A CLIENT OE BYRON

Priceless Heritage

For a frefsii <ip|>reriation ol nur Ameriran educational nietnoils. Superior
CoacK Corporation, of l^inia. Ohio, presents a new (olor motion |jicture,

Prircless Heritage.
A.S a manufacturer of sciiool transportation equipment. Superior uses tliis film
to dramatize one of tlie great lieritages of our country^ — tlie evolution of

> today s educational system.
Colorful witfi costume and dialogue, motion [lictures such as f-'riceless

/Heritage are powerful instruments of goocl-will.
To help tell yoTU- story with clarity and dramatic impact call on . . .

JAM HAND

SUAUZATIONS • MOTION PICTURES • UVE SHOWS • PRESENTATIONS • SUDEFILMS • IKAlNING ASSISTAM

NT\\ YORK 19
1775 BROADWAY

pnrsBURCH as

M0i«3 PENN AXt

DETROIT II
1821 E. GRAND BLVD.

DAYTON a
MO TALBOTT BUX;.

CHICAGO I
JM NORTH MICHIGAN AVE

HOLLYWOOD M
5746 SUNSET BLVD.

3USINESS SCREE.N

ISSUE SEVEN • VOLUME FOURTEEN™*' 195S--

FIFTY CENTS

THE CHICAGO

SUN-TIMES IS

AUDIENCES
ARE SAYING...

5UN-TIME5 was abouf fhe
effactive and most enferfoi
( hav» mvar oHandad."

short of larrHk."

"It's the best I've teen m my
twenty years of general adver-

ATLAS films G«f Jl

Before you plan your

ilh Atlas clients. Then

nt to make the

We ha\e shown the film to many groups of prominent advertisers

in most of the large cities in the United States and in every

case it has met an enthusiastic reception.

The presentation has been a great aid to our sales
department in obtaining additional business.

ATIAS

CONSULTATION WITHOUT OBLIGATION

FILM CORPORATION

Producers of Quality Molfon Pictures, Sound S/idefilms, Theatrical Shorts, TV Commercials

ESTABLISHED 1913
nil SOUTH BOULEVARD . . OAK PARK, ILL.. CHICAGO PHONE: AUSTIN 7-8620

:¥

the wealth of mature film sense, skill and judgement achieved
only through many years of actual production experience.

WHAT MAKES THE DIFFERENCE

BETWEEN A SUCCESSFUL BUSINESS FILM

AND A FLOP?

W f lui\ (' asked this (|ii('sti()ii ol iiuiiiN iiKlustiial and aiifiicy cxctiitives
with motion pitturc <'\i)('ri('iic<.'. Their icphcs hoil down to ihrcr csscn-
tkil cU'inctits of success in iiuikinii motion }ti(tin(s for hiisincss:

The basic conception of the picture. Client and prochiccr

toj^ithrr iiitcl tn tliiiik tlic picture tlnoiigli from beginning to
end in tenns of the purpose to he achieved antl tlie audience
to he readied. Only a prodneer who combines tested business
judgment witli a flow of icahstic ideas can fully meet tlie chents"
requirements.

(■ariiicl's lop staff has had /onj; and
successful experience in uorkinfi with
executives of America's leading com-
panies in lai/in<i the foundation for out-
slandinii^ business films.

The creative ability of the producer. Ideas are not enough.
i'he producer must have in his organization tlie creative talent
needed for an absolutely convincing .script, and direction that
meets the highest standards of .\mericaii films.

On CaraveFs permanent staff arc men
(>l estahlished reputation as writers
(iikI directors — men with long records
of successful productions.

A strong sense of responsibility in the producing organi-
zation. .Snstaineil exeelienee in a film means that (Aer\ man
w ho works on it must have a feeling of pride in his work, com-
bined with a capacity for teamwork. This means that the
pnxhieer must ha\'e a full staff of capable men — together with
complete modern production facilities, and high financial re-
sponsibility.

THINK IT OVER I

CARAVEL FILMS,

( nsoliciled letli-rs from Caravel clients
have repeatedUj testified to their re-
\picl for the senxe of resfwnsihilitij
liial they have found up and down the
line of the Caravel staff.

I N C

730 FIFTH AVENUE

NEW YORK, N

Pnuhx trs of Surressftil Sfotioii Pictures And Slide iilins
for liiisiness and Indiistn/ for mcr Tliirti/ Years.

complete

tv and motion picture facilities
for complete satisfaction

1 1- 'i'M/n- lof qu<ilii\ iluilttg recording on
htnition OS hpH as m the studios, our cretis
the most up-to-date magnetic film eqiiipmei
You can always be sure of clear,
intelligible, wide-range recording from Byr

recording art sound effects
sound stage titling animation

The 2 year construction of the Chesapeake
Bay Bridge was covered by Byron location-
assignment cameramen.

Tasks such as this and on-the-spot coverage
for newsreel and TV shous are just a part
of our complete service.

script music library

location photography

editing I b&w laboratory facilities color-correct* prints

Here are skilled, efficient personnel and precision
equipment to fill your needs with speed and
economy. Byron is a name that means dependability
and quality in the 16 mm industry . . . because
Byron's complete facilities were made for every
producer's complete satisfaction. Visit our studios,
or ask for our illustrated brochure and price list.

'Ref.V.S. Pal. OS.

byron

Studios and Laboratory

if e can process and ship 23 sound prints of a

S minute TV news show in 2 hours jroni your

exposed camera negative.

Our black and white film processing capacity

is 'i million jeet a day.

OPEN 8:30 AM. UNTIL MIDNIGHT.

1 226 Wisconsin Avenue, N.W.
Washington 7, D.C. DUpont 7-1 800

PRACTICALLY EVERY FILM PRODUCER IN THE WESTERN HEMISPHERE IS A CLIENT OF RYRON

BUSINESS SCREEN MAGAZINE

*^^These feet lend a big helping hand
to our salesmen!''

TOLEDO STEEL PBODUCTS COMPANY

bound movies you
get

"Travelogue of a Parts Salesman" is a sound
movie that tells the complete story of Toledo
Steel and the automotive parts they make. It
also shows the salesmen themselves how to
do the best selling job. Every salesman has
his own copy to show to customers. Several
new accounts have already been traced to
the movie.

Toledo Steel wrote the script, shot the
film, then put on their own commentar>'
with the Bell & Howell magnetic recording
projector, the Filmosound 202. Thus, they
gave their own sound movies that profes*
sional touch at a minimum of cost.

make yourself

results at lowest cost!

In industry, church and school, more and
more sound movies are used to solve here-
tofore difficult and costly problems.

Bell & Howell offers a wide variety of the
finest motion picture equipment to help you
do the best job at lowest cost.

Bell&Howell

makers of the ivorld's finest
motion picture equipment

"The feet of a successful sales-
man star in the low-cost sound
movie we made ourselves with
the Bell & Howell recording
projector. It's our most dynamic
sales tool!"

S. RII.E\

S.l„»l.o.,„

TOLEDO STEEL PHO»LCTS i:o

Toledo. Ohio

( . . >

V ;

New! Magnelic Filmosound

202 16mm recording projector
lets you add that professional
touch to your movies easily, in-
expensively. Add sound to old
silent films, change sound to fit
specific needs . . . shows any
16mm movie. From 5719.

Filnio>uund 285 shows optical
sound or silent films. Brilliant
pictures, full, natural sound at
all volume levels. From $449.95.

Fin<l Out TcMlay How
Itt-n & HoHcIl Con Help You!

Tio« mh:-

Chit

igo ■

, 111.

Please send me. wiUiout cost
or obllKation. complete infortna*
Hon on sound movie equip-
ment for use in: ZI Industry
C Home Z! Church G School

VOLUME 14

PROJECTORS

in ONE

All the features you have desired are
combined in the

TSI 16mm

"SUITCASE" PROJECTOR

Over ten years of <
"Suitcoje" mochine
exceptional advani
try and soles.

xpenence and thousands of TSI
i in service today prove the
iges of this projector in induj-

NOTE THESE EXCLUSIVE FEATURES!

Self-Contained Magazine Projection

No reels of film to thread — no screen to set up —
no sound speaker
to engage. Self-

Standard Reel Arm Projection

Using 2000-fool (55 mii
reel arms, furnished wi
each machine, long featui
length films con be pr

standi
iecli

Self-Contalned Reel Ai

Using 2000-foot

film moy be shown.
Crystal clear pic-
are projected
in daylightl

*ell a Howell or DeVry Models

TSI "Suitcose" Proiectors ore furnished with Bell &
Howell or DeVry projection and sound systems.
Easy to carry custom cose size meosures 14" x 22
X 12" — opproximotely 40 pounds.

Write today for itiustrated brochures feafuring
TSI "Suilcoje" Projectors.

Technical

Service

Incorporated

— Dept. C-2 —

30865 Five Mile Road
LIVONIA, MICHIGAN, U. S. A.

Vttwtom Mfrs. of Electronic and/or Mechanical E-]-uipment

BUSINESS SCREEN MAGAZINE

PREVIEW OF CONTENTS

Trends in the News of Business Films 8

Record Audience Predicted for Godfrey Film 18

Sponsored Films \^"in Honors at Kentuckiana Festival 21

Editorial Fe.\tures of the Month

The Coming Color Revolution in Television ^ 35

L . S. Chamber of Commerce Encourages Screen Program 36

Industrial Audio-Visual Association Meets at Pittsburgh 46

Picture Story: Safety Plaque Winners Receive Awards 48

Business Screen Camera: A 3-D Premiere in Los Angeles 49

Case Histories: Reviews of Aeu' Sponsored Pictures 50, 52

TV Time for Sponsored Motion Pictures 74

Public Ltilities and the Screen: Part 2 76

Special Report: Oil Indcstrv and the Screen

A Model in Industry Public Relations 37

Esso's Pioneer Photographic Library 38

The American Petroleum Institute's Film Program 38

Mid-Continent and Phillips Report on Films 40

The Shell Oil Film Program: A Feature Review 41

Cities Service Turns to the Wide-Screen , 45

How .Atlantic Refining Uses the Film 45

Business Screen Editori.\l Dep.\rtme.nts

New Audio-Visual Equipment and Accessories 66, 70

In the Picture Parade: Briejs About Neic Films 68

Sight Sound in Visual Display 56

The Business Screen Bookshelf: Current References 79

Plus: The Natio.nal Directory of Visual Dealers

Office of Publication: 7064 Sheridan Road, Chicago 26

0. H. Coelln, Jr., Editor

Ken Duncan, Associate Editor

Eastern Editorial Bureau

Robert Seymour. Jr., Eastern Manager

489 Fifth Avenue, iVew York City

Riverside 9-0215 or MUrrav Hill 2-2492

Edward McGrain, Editorial Research

Mildred Jordan, Circulation

Western Editorial Bureau

Edmund Kerr, Western Manager

3038 Be\erly Boulevard, Los .\ngeles 4

Telephone: DUnkirk 8-0613

Issue Seven, Volume Fourteen of Business Screen Magazine, published November. 1953. Issued 8 times annually at six-'
intervals at 7064 Sheridan Road, Chicago 26. Illinois by Bu.'^iness Screen Magazines. Inc. Phone BRiargate 4-8234j
O. H. Coelln. Jr.. Editor and Publisher. In New York: Robert Seymour. Jr.. 489 Fifth Avenue. Telephone Riverside 9-0215^
or MUrray Hill 2-2492. In Los Angeles: Edmund Kerr, 3038 Beverly Blvd.. Telephone DUnkirk 8-0613. Subscription $3.0(1
a year; $5.00 two years (domestic); $4.00 .ind $7.00 foreign. Entered as second class matter May 2. 1946. at the post office at
Chicago. Illinois, under Act of March 3, 1879. Entire contents Copyright 1953 by Business Screen Magazines. Inc. Trade-
m:t\k r.'(ri-;tfr'-<1 I ' S. Palent Clffice, Address advertising and subscription inquiries to the Chicago office of publication.

BUSINESS SCREEN MAGAZINl

CHICAGO

1345 Argyle Street

IjREEN HARVEST'- is a Technicolor motion picture
sponsored by Weyerhaeuser in the interests of national con-
servation of tiniberlands. In 10-iuinute and 30-niinute ver-
sions and on 16nini and 35nini film it has been seen in
churches, clubs and schools, in theatres, on television and
in rural road shows a total of 174,684 times to audiences
of more than 40 million persons.

Now there is a new Weyerhaeuser Technicolor picture, "The
New Paul Bunyan/' Last month it concluded a 13-week
run at the Woods Theatre in Chicago's Loop, showing 455
times to 219,682 persons, and it moves into the field with
the sponsor's confident expectaton that it will duplicate the
success of "Green Harvest."

Both of these pictures were written and produced by Wilding.

NEW YORK

385 Madison Ave.

==DETROIT

1000 Dime Bldg.

CLEVELAND

1010 Euclid Bldg.

^HOLLYWOOD

5981 Venice Blvd.

ST. LOUIS

4378 Lindell Blvd.

CINCINNATI

Enquirer Bldg.

PITTSBURGH

Law & Finance Bldg.

'Studio F.icilitici

^ ' .-'.Ml

WILDING

PICTURE PRODUCTIONS. INC.

TION PICTURES . SLIDE FILMS • TELEVISION FILMS

New Columbia 12" Record
fits any machine in the field
regardless of tone arm or stylus

• Plays as long as 16" records at the
price ar)d convenience of 12" records.

it Lighter weight, smaller size, cheaper
to ship and handle.

• Far finer surface quality,
non-breakable vinylite.

if Place your next order on the new Columbia
12" record and convince yourself.

'^^
i»**-

»ecO'

^O^

. 9.e«'*

New York

Chicago 1

Hollywood

799 Seventh Avenue

410 North Michigan Avenue '

8723 Alden Drive

CI 5-7300

WHitehall 4-6000

1 CRestview 6-1034

^^t Carlson, Gen. Mgr.

Jerry Ellis, Mgr.

1 Al Wheeler. Mgr.

BUSINESS SCREEN M.\G.\ZINE

The Best "Advertisements" at Work for You
are your 16mm Prints on

ANSCO TYPE 238!

THE best impression you can
make \\ ith any prospective
customer is through the qual-
ity of the release prints you
deliver.

That's why prints on Ansco
Type 23.S i6mni Color Dujili-
cating I'ilm are the most valu-

ANSCO

able advertisements you can
possibly release. For no other
color duplicating film you can
specify gives the same faith-
ful color, the shar|) definition
and overall "original quality"
to your release prints. For
better quality, specify Ansco.

Binghamton. New ^'ork.

A Division of (lener.il .Aniline &: Film Corp. "From Resfarch to Reality

Seeing is Believing — So Make
This Simple Comparison Yourself!

Instruct your laboratory to make a print on Ansco I ype
2.?S, and then compare it carefully with any other color du-
plicating him \(Hi chdiisf

COMPARE for

. . . faithful color
. . . high-fidelity sound
. . . clean, whiter whites
. . . crisper definition.

Do this jtisl oncf. and you'll never again be satisfied with
am thing less than \nsco Ivpe '.iS quality in your releases!

V O 1. 1 M K 11

16mm Film Achievements

'The Look of Things"

It is a truism that the most perfect printing and projection in the world can-
not make up for uninteresting subject matter in a film. But the opposite also
holds true. The finer the subject, the more it deserves — and needs — perfect
laboratory duplication to set it forth.

This is why we feel that the finest combination of every factor won for the
notable I6mm film subject THE LOOK OF THINGS the first prize in the
Public Relations Category of the recent Cleveland Film Festival. The compe-
tition was keen, but this winner was outstanding. Every producer, every film
man and, indeed, every individual with an interest in viewing a superior
motion picture should make it his business to see this film. The producer
would be pleased to arrange for screenings through inquiries directed to us.
Precision Film Laboratories doffs its hat to this unusual example of a fine
industrial I6mni color and sound production.

Precision Film Laboratories- a di\
of J. A. Maurer, Inc., has 16 yei
specialization in the lf>tnm field.

sistently meets the
higher quality and spf'

„ds l„

1^:

PRECISION

FILM LABORATORIES, INC.

2,1 West 46th St.,

New York 36, N.Y.

JU 2-3970

IN THE NEWS OF BUSINESS FILMS

LDGKTS FOR CO.MI'ANV IILM PROGRAMS arc
up for the coming year, arcording to sev-
eral informal surveys undertaken by Edi-
tors of Blsiness Screen- and at tfie recent fall
meeting of the Industrial Audio-Visual Associa-
tion in Pittsburgh (see pages 46-47).

There's indicated new strength in more sales
promotion pictures, more for dealers and distribu-
tors in product and training films, both motion
picture and slidefilm. and a little less attention to
long-range educational efforts for school dis-
tribution.

17 of 24 established film users, mostly larger
concerns, have already confirmed increased funds
available for their production and distribution
activities. The realization that films are an in-
tegral part of product promotion activities and
are getting executive attention in planning should
be evident in the S50.000.000 gross sales by pro-
ducers last year. There's a place in this planning
for heavier internal film programming, too, as
the early difficulties with optical-magnetic type
projection are being cleared away by experience.

Distribution trends continue to present a major
opportunity to sponsors with good pictures to offer
the "hungriest'' potential audience in the history
of the medium. Commercial distributors with
nationwide regional coverage and the most effi-
cient methods in the business are shipping record
numbers of prints this final quarter of the year.
Sustaining use of business films on the growing
total of I . S. television stations continues un-
abated for sponsors with "interesting'' public re-
lations films to offer.

Like the rest of U. S. business the last quarter
of 195.3 should be a good one — and the year
ahead offers considerable promise . . . without
mentioning the easily-predictable onslaught of
color television before it is very far along.

Not so for all lines of business in '54. however.
The highly competitive selling era predicted for
next spring will be hard on those firms who find
themselves over-extended or with outmoded prod-
(COXTINUED ON PAGE EIGHTY)

WORLD FAMOUS

NUMBER 7 • V O L r M E 14

The vital control of gas and liquid pressures in aircraft, oil refin-
eries, food processing plants and in countless other industries is
accomplished with pressure actuated switches. The flo«- of
important information about these switches is accomplished by
a new film, "The Mcletron Story, " which brings a complete under-
standing of their basic principles and essential functions which
are making them increasingly important in industn.' today.

STUDIOS ^^

HOLLYWOOD

NEW YORK

CHICAGO

NUMBER 7 • VOIIME I»

MEMO

GOOD NEWS TRAVELS FAST, but tOO often
the details are lacking. So, to give
farmers practical demonstrations of the
"why, how, and when" of Grassland Farm-
ing, New Holland took sound cameras and
color film into the field.

First production was "Green Promise."
Here, famous experts. Hugh Bennett, Carl
Bender and Henry Ahlgren told the basic story
of grass in terms of conservation, stock feed-
ing, crop rotation, and mechanization.

Now, "Green Promise" has been followed
by a new film, "Grassland Report. " Just re-
leased, it follows newsreel reporting techniques
to bring farmers the latest in new grassland
farming practices.

"Grassland Report" is narrated by Ed Thor-
gersen, ace newsreel commentator. The film
sweeps the U. S. and Canada searching out
new ways of cutting costs, keeping profits up,
making jobs easier. Burying baled hay in
Massachusetts, harvesting oats with a forage
harvester in Canada, feeding Texas cattle on
Pennsylvania grass.

Here are ideas that farmers and ranchers
can profit from — put to work on their land.

If you haven't seen these two remarkable
16mm color films, you're honestly missing an
inspiring, exciting show. Schedule a showing
through your local New Holland dealer or by
sending in the coupon below.

The New Holland Machine Company, a
subsidiary of The Sperry Corporation.

For a free showing of "Green Promise" or
"Grassland Report" write to: New Holland
Machine Co.. Dept. 44-10, Box 16, New Holland,
Pa, Write in advance to assure prompt delivery.

Please send: "Green Promise"

"Grassland Report"

Date of showing:

@ New HOLZiAND

"TiTst in Grassland Farming^'

New Holland, Pa, ■ Minneapolis ■ Columbus, O.
Des Moines • Kansas City ■ Brantiord, Ontario

y_Jwen ^Vvlurpky. Cyroauciions

INCORPORATED
723 SEVENTH AVENUE • NEW YORK 19, N. Y. • PLAZA 7-8144

V)0AL oJjL
"to" \hM!jiSA^

Tut) J^Imaa^ —

DISTINGUISHED

MOTION PICTURES

FOR

INDUSTRY

AND

TELEVISION

JN^ORE LIGHT than ever thought possible
with a 16mm projector assures users of the
RCA Porto-Arc Projector of sharp, clear
and bright pictures on the screens of large
auditoriums.

Industry, business and education can
now show 16mm films at their best in
company or school auditoriums. . .in tents
at road shows, in fairs in rural areas, and
to groups gathered outdoors.

RCA's new Porto- Arc 16mm Projector
operating at 30 amperes delivers up to
1600 lumens, providing brilliant screen
images on screens as wide as 20 feet. When
operating at 10 amperes, the 750 lumen
output provides brilliant pictures on screens
up to 15 feet wide, and one set of carbons
bums over two hours.

The powerful amplifier is especially de-
signed for 16mm reproduction of speech
and music at high levels with the best
sound quality. It provides all the power
output needed for a wide choice in speaker
setups — from single or multiple portable
speaker units to theatre-type systems,
and it also provides microphone and rec-
ord player inputs for public address.

RCA's Porto-Arc Projector incorporates
the superior professional features and top-
quality workmanship of the famous "400"
projector. These include dependable oper-
ation . . . "thread-easy" film path . . . the
time-proved "400" mechanism.

This rugged and completely portable
16mm projector disassembles into 5 easy-
to-carry cases. It can be set up or taken

down in five minutes. The suitcase tj-pe
projector stand has adjustable, non-slip
legs and an elevating mechanism. It pro-
vides ample storage space for its legs,
cable, carbons and other accessories.

complete line of 16mm pro(e
MAIL COUPON FOR LITERATURE NOW

VISUAL PRODUCTS. Dept. 2'>V
Radio Corporation of America. Camden. N. J.
Please send me information on the new RCA
16mm Porto- Arc Projector.

For Instant Movability
and Advanced Design

"HYDROLLY"

(TV OR CAMERA DOLLY)

Hydraxilic lift type lor fast up-
ward and downward motion
oi TV and Motion Picture
cameras. Lightweight — sturdy
— easily transported in a sta-
tion wagon. Fits through a
28" door. Adjustable leveling
head. In-line wheels for track
use. Steering wheel and floor
locks.

SVNCHRO-FILM-ED SYNCHRONIZER

A Precision Instrument for

Synchronization and Measurement of

16mm and/ or 35mm Films

VARIABLE SPEED MOTOR with TACHOMETER
for Cine Special and Maurer Cameras

115 V. Universal Motor— AC-DC
Variable Speed 8-64 Frames
Separate Base for Cine Special
Adapter for Maurer Camera

INTERCHANGEABLE MOTORS:

12 Volt DC Variable Speed S-64 Frames,
lis Volt AC 60 Cycle, Synchronous Motor,
Single Phase.

Animation Motors tor Cine Special, Maurer,
B & H. Mitchell Cameras, Motors tor Bolez and
Filmo Cameras, and Time Lapse Equipment.

• LENS COATING

• "T" STOP CALIBRATION

• DESIGNING and MANUFACTURING

of lens mountings and camera equipment
for 16mm and 35mm cameras.

• BAUSCH & LOMB "BALTAR"

LENSES cmd others for Motion Picture and
TV Cameras.

• RENTALS — SALES — REPAIRS:

Mitchell, Eyemo. Bell 5 Howell, Wall.
Cine Special Cameras.

■MT^

Write for full Information end prices

^ wSk

aBSI ra

) v^^^^^^E^^^^^^^B

^g^,

JOHN CLEMENS

ERWIN HARWOOD

NATIONAL CINE EQUIPMENT, Inc.

209 WEST 48th STREET. NEW YORK 36. N. Y.

Camera Eye

\i«>. Kxcnts of llic Moiitli

N. Y. Film Producers Assn. Seeks To
Find Facts of TV Color Progress

♦ In an o|]ciiiiig fllorl to sipfioii
inactiral truth from rolor television's
flian'.'itig rainbow prospectus, the
Fihii Producers Association of New
\ork has set out to compare notes
with leading telecasting networks
and other interested groups. David
I'inrns. president of the association,
lias invited the various organizations
to participate in a round-table dis-
cussion of the color challenge.

Invited to join in the exploration
of prospects, plans, and facilities are
Radio Corporation of .America; Co-
lumbia Broadcasting System; Amer-
ican Broadcasting Company; Du-
mont Television Network; William
German Company; Dupont; Tech-
nicolor Motion Picture Corporation,
and Philco Corporation.

In his message to these organiza-
tions. Pincus pointed out that: "The
Film Producers Association, repre-
senting . . . non-theatrical film pro-
ducers in this area, has a vital stake
in the use of film on television for
both commercials and programming.
We are naturally interested in the
place of film in color television pro-
gramming." The round-table will be
conducted as a means of securing
information to effectively answer in-
quiries the Association receives from
its membership.

The Association members' tech-
nicians, laboratories and other fa-
cilities are available for cooperation
in the exploratory effort, Pincus
slated.

Latin America Experiences Rapid
Rise of Television Stations

♦ Latin America is experiencing a
television boom, according to the
Pan American Union. Recent figures
show 17 transmitters casting to
150.000 sets. This growth mush-
roomed from a single station in the
last three years,

Pioneered by Mexico's station
XETV in 1950. Latin American tele-
vision increased with transmitters
in Brazil's San Paulo, and Rio De
Janeiro. Then stations appeared in
Cuba, Argentina, the Dominican Re-
public and Venezuela.

Cuba seems to be in the lead at
present with six stations piroviding
programs for an estimated 70,000
to 80.000 screens. The Havana area
has 75'~(i of these screens but the
programs can be seen all over the
island. Three more stations are
under construction, eight more are
planned.

Brazil watches television on nearly

10.0(10 screens. In Mexico four sta-
tions serve about 30,000 screens.
Most of these are in the Mexico City
area. Argentina, Venezuela, and the
llominican Republic follow the boom
parade in order. Development also
is evidenced in Colombia, Guate-
mala, and Uruguay.

Films of U. S. business firms with
interests in these lands are finding
ready use on both sustaining and
paid-lime basis among these sta-

J. McWilliams Stone of DuKane
Will Serve on N.A.M. Directorate

♦ J. McWilliams Stone, president of
DuKane Corjioration, has been ap-
pointed a director of the National
Association of Manufacturers by
Charles R, Sligh, Jr., N.A.M. presi-
dent. .Announcement of Stone's new
post was made by Harold Byron
Smith, regional vice-president of the
N.A.M. The executive of the St.
Charles audio-visual products firm
will replace John Slezak, president
of Turner Brass Works. Sycamore,
who is resigning. Slezak recently
«as appointed an assistant secretary
of the army.

N.Y. Advertising Buyers' Show
Features Audio-Visual Tools

♦ More than 8.500 advertising ma-
terials buyers are expected to attend
the 2.ND Advertising Essentials
Show at the Hotel Biltmore, New
York. November 17 to 19, according
to Thomas B. Noble, show chairman.
One hundred fifty exhibits of ad-
vertising tools and services will be
on display.

Such varied ad mechanisms as
projection equipment, 3-D units,
point of sale products, moving dis-
plays, charts, electrotypers, photo-
lettering devices, new binding and
mounting processes and advertising
banners will be featured on the .\ES
"market place." Foreign postage
services, color reproduction cost-
cutting methods, luminous inks, spe-
cialty envelopes and premiums will
be shown as well as exhibits of
typography, paper, engravings, pho-
tography, lithography and art serv-
ices.

The AES show will occupy the
19th floor grand ballroom and ad-
jacent ballrooms in the Biltmore.
Tickets may be secured from the .Ad-
vertising Trades Institute, Inc., 270
Park ave.. New York 17.

SPECIAL

OPTICAL EFFECTS

and TITLES by

RAY MERCER & COMPANY

4241 Normol Ave. • Hollywood 29, Collt.

Send for Fre« Optical EfTscll Chort

BUSINESS SCREEN M.\GAZINE

OH -OH -WHAT NOW?

YVli'it^ ]oiir problem — wlictlicr it be
in research, production, selling, distribu-
tion, personnel, public relations, in fact
any phase of industry or business, a well
planned film can make important contri-
bution to its solution.

Let us at Sound Masters discuss with
you the type of motion picture or slide
film which will be most effetiive in ac-
complishing a definite purpose with the
power anil penetration of audio-%isual
impression.

ESTABLISHED 1937

SOUND MASTERS, INC.

165 WEST 46TH STREET, NEW YORK 36, N.Y.

atfr**-.- .' y.'---.'

N I \i II I i; ■ • vni IMC II • 19 3 J

Y THREW US A TOUGHIE

John P. ISichoLson, Agrafilnis,

Athens, Georgia, called Wednesday P.M.

THE PROBLEM:

Final preparation of a five-reel Kodachronie picture,
titled 'We', for Southern States Cooperative to be
ready for printing by Monday P.M. with sync-sound,
narration, sound effects and complete music back-
ground.

THE CHALLENGE

First, an interlock screening for final picture and
voice; then the design and laying in of the music,
which in this case consisted of forty-one selections
from our enormous music library and the addition
of sound effects.

Music and sound effects were selected and sync'ed to
the picture. Monday A.M. the picture was dubbed.
The finished track was ready just one and a half
hours after the dubbing session. All five reels were
ready for printing Monday P. M. ON TIME.

THE ANSWER

This is the sort of service that has built up over the
years our large and loyal clientele. John Nicholson
knows, as do all our clients, that there's more than
meets the eye in every McGeary-Smith job. Into every
piece of work we do — large or small, rush or routine
—go integrity, deep personal interest, unsurpassed
technical skill and, above all, a sense of pride in our
work.

Let us serve you . . .

meqearu-sm/m /abora/or/es. /nc.

1906 FAIRVIEW AVENUE, N.E. • WASHINGTON 2, D. C.
phone LAWRENCE 6-4634

RCA SOUND RECORDING
• 16mm COLOR PRINTING

PRODUCTION EDITING

A & B ROLL PREPARATION

16mm B & W DEVELOPING AND PRINTING

BUSINESS SCREEN MAGAZINE

No matter whUh you use...

EVERY

Write Dept.AB3for colorful illustrated literatu

"Chang«-0-Motic" Automatic slide f^
changer accommodates paper, glass, 1
metal, or tape slides intermixed. /

Jpf>U 35-01 QUEENS BOULEVARD
;<(/W^* LONG ISLAND CITY 1, N. Y.

\ O L I M E II

This mon is making a motion picture . . . and the glass

in his hand, sparkling and bright, will soon

appear in a TRANSFILM production for business.

No, a clean gloss won't moke a motion picture great.

Neither will a single camera angle ... on ingenious lighting

set-op ... or a powerful line of script. But these

things, taken into account in every foot of film,

add up to a very big difference— the difference,

in fact, between "make believe" and "make true."

Behind this glass and the hand that holds it is a

Property Man. His job — to produce the million-and-one

"props" that help make each Transfilm scene unmatched

for occuracy and ottendance to detail.

At TRANSFILM, belter films for business ore

produced by men who demand perfection, of themselves,

of each other, of everyone who participates in the

making of o motion picture.

35 WEST 45TH STREET, NEW YORK 36, N. Y.
JUdson 2-1400

SIGHT & SOUND

l!l(li;i',S ON \l DlO-VISl ALS

$30,000 Foundation Grant to
Finance Nurse Recruiting Film

♦ 'I'lli: \\TI(1.N\I, AS.SIIIIATEII.N KUli

riiACTicvi. Educatki.n inaugurated
last month its annual appeal for
funds to carry on its varuTl activi-
ties designed to promote schools of
practical nursing throughout the
country.

To stimulate the recruitment of
students for the 290 approved
schools of practical nursing in the
I'nited States, the Samuel H. Kress
Toundation has made a grant of
$.30,000 to the Association to fi-
nance the production of a documen-
tary film.

"There has long been need for
an informational film on this sub-
ject."' said Hilda M. Torrop, Execu-
tive Director of the Association, in
making the announcement of the
Kress Foundation grant. '"Hereto-
fore there has been no motion pic-
ture available which dramatizes and
interprets the field of practical nurs-
ing.

"We plan to produce a film which
will indicate the rewarding career
that is open to men and women,
whether young or middle-aged, who
undertake the study of practical
nursing." This film will be offered
to motion picture houses as well as
for non-theatrical showing.

Reeves' Magna-Stripe Process
Licensed for Cinemascope Use

♦ Rkeves Soi'ndcrakt Corp. an-
nounced last . month that it had
licensed 20Lh Century Fox Film Cor-
poration to use Soundcraft's Magna-
Stripe process in the production of
stereophonic sound release prints
made by Fox's new Cinemascope
technique.

A Soundcraft striping machine is
now working full time at 20th Cen-
tury Fox's Hollywood studios put-
ting multiple stripes on four new-
Cinemascope releases.

According to Frank B. Rogers,
Reeves Soundcraft vice-president,
the Magna-Stripe process has be-
come a most important factor in
mixing, dubbing and editing. Most
original sound on Hollywood lots,
lie said, is now recorded magnetical-

Mr. Rogers sees the day when
magnetic systems will entirely sup-
plant optical sound, from original
recording to final release prints, in
fact, he said, theatres all over the
countrv are now converting to han-
dle magnetic sound, and other major
film producers are adopting the

H((>\cs Siiiindcraft system for stere-
iphonii- sound films.

N. Y. State CPA's Hear Talk
on Film Production Accounting

♦ IJLN D'it.ii. .New York motion
])icturc consultant, recently spoke
liefore a technical meeting of the
New York State Society of Certified
Public .Accountants on "Commercial
Motion Picture Production Account-
ing."

His paper distinguished commer-
cial motion picture production from
theatrical; outlined the operations
common to all commercial produc-
ers; discussed estimating proce-
dures, cost categories, contract terms,
organization and degrees of ver-
tical integration, scheduling and
production control; and supplied
information on commercial motion
picture production of value to those
responsible for the keeping, audit-
ing or interpreting of the account-
ing records.

Department of Agriculture Offers
List of Films Available for TV

♦ A complete list of United States
Department of .Agriculture films
which may be used on television is
now available on request. More than
50 films are included, at the present
time, and as new films are completed
they will be added.

The Department also announced
that to help new films meet television
time requirements, they will be de-
signed to fit quarter and half-hour
slots.

Requests for the present list should
be addressed to the Motion Picture
Service, U. S. Department of Agri-
culture, Washington 25, D. C.

Horry W. Lange Speaks to Safety
Congress: "Pictures for Sofety"

♦ Harrv W. Lange. production
manager of Sarra, Inc., film pro-
ducers, spoke before the 41st Na-
tional Safety Congress and Exposi-
tion in Chicago, October 22nd at
the Conrad Hilton Hotel. His sub-
ject was "Making Pictures for Safety
— Photography with a Purpose."
The address was the second on this
subject he has made before the
safety group.

FOR SALE

Two 16mm Mitchell Cameras,
new, with extra lenses, tripod,
blimp, extra motor and oUier
accessories. Each used less
than an hour.

Write Box S3-7B

Business Screen .M.\cazi.ne
7064 Sheridan Chicago 25

BUSINESS SCREEN MAGAZINE

IMPORTANT ANNOUNCEMENT

re: the 4f^tc4e^
16mm Professional Camera

IMMEDIATE SHIPMENT

are currently
being made

this announcement

the Mitchell
Camera Corporation,
for the first time
in history,
now offers you
shipment of the
famed Mitchell 16mm
Professional Camera
on receipt
of your order.

N L M B E R 7 • VOLUME 14 • 1933

NOW

Synchronous

RECORDING

with your present Tape Recorder!

Does your present tape recorder operate at 15 cps? Then add this
compact, inexpensive unit and get lip-synchronous sound track
recording "on location", using standard '/4' tape and a minimum of
equipment.

Fairchild Model 141
Control Track Generator
is compact, portable —
5H" high, IIM" wide,
llJi" deep; weight 10i4 lbs.
$200 f.o.b. Whitestone, N. Y.

World's Finest

Professional Tape Recorder—

fMRCHILD MmIsI 12*

Fairchild M.-idt-l 12f,
Professional Tape Recorder (left)
with patented Syncroll Drive
and Pic-Sync Attachment (above)
installed within console.

H» ether Tape Recerder offers oil these EXauslVE FEATURESI

HIGHEST SIGNAL-TO-NOISE Ratio of any tape recorder
1 distortion in recording and dubbing.

Write for illustrated literature and prices*

RECORDING.
EQUIPMENT.

Eighth Ave. Whi«estone, N. Y.

.\\r Poller Tlirow^li I'lihlit- I iiderslandiiiii:

Predict Record 16miii- Video Audiences
for "Flying With Arthur Godfrey"

•k Flyiiij^ tiilli Arthur Godfrey, a
inw 17-niinutc film prodiicrd by
Ji-rry lalrlianks Productions for
sponsors ".Arthur Godfrt-y and Capt.
Eddie Rickenbacker'' (thoujrh it has
been said that Eastern Wt Lines,
Ipc. had a 'most imporlaiit" part in
paying the bill), has been shown
for the first time recently on several
(!I{S-TV stations. Following; comple-
tion of showings on the balance of
the CBS network, it will be released
for exhibition to clubs, schools,
churches and business groups.

The new film has been designed
to be principally an educational film
on flight. Godfrey, who holds every-
thing from cub to jet pilot certifi-
cates, is a commander in the U. S.
Navy and has long followed (lying
as a passionate avocation.

Idea Credited to Arthur

According to Eastern Air Lines
press statements, '"It was Godfrey's
idea to make a motion picture trac-
ing the history of modern flight
from the Wright Brothers' early ex-
periments on through to today "s
supersonic jets. Being a long stand-
ing friend of Captain Eddie Ricken-
liacker. he asked for and was whole-
heartedly granted, the full technical
assistance of Eastern Air Lines in
the making of this picture. He even
prevailed upon Captain Rickenback-
er to make an appearance in the film
with him."

The theme of the picture points
out the advantages and dependabil-
ity of modern air transportation,
(jodfrey takes the audience with
him into the flight deck of a new
13.000 Super-C Constellation for a

[lilolV eye \ie«. so to speak, on a
flight from New York to Miami.
The srienlific and accurate means
by which a modern superliner is
flown are carefully and simply set
out for all to see and understand.

An Adventure in Flight
Flying u'ilh Arthur Godfrey, for
all of its educational and promo-
tional aspects, is also entertainment.
The audience sees a supersonic
dive, in a I niled Slates .\ir Force
new F-91C Starfire all-weather in-
terceptor, and hears the tremendous
thunderclaps of sound as the barrier
is broken, to be followed by the
complete silence that envelopes one
of these jets as it flies faster than
the speed of sound. Another scene
shows a plane flying straight up at
the rate of 45.000 feet per minute, a
direct perpendicular climb in a
speed in excess of 510 miles per
hour.

Organized groups wishing to see
this film may get prints by writing
to '"Flying with Arthur Godfrey,''
Box 199. New York 46. N. Y.

Record .\iidience Predicted
♦ The strong personal following of
Godfrey and his frequent references
to the film on the air should prove
potent factors in building a record
audience for this remarkable pic-
ture. Far superior in its 16mm color
version. Flying With Arthur God-
frey will have a first allotment of
500 prints available for these 16mm
bookings. If proper dispersal of
these prints is made to avoid ship-
ping delays, there is no apparent
end to their potentials. SR*

Featured N-4RIt\T0R Godfrey, in his Eastern Airlines' uniform, greets
Captain Rickenbacker shoivn beloic in his World War I fighter plane.

BUSINESS SCREEN MAGAZINE

its a

Only 1,000 or so words are needed for the narration and
dialogue of the average twenty-minute motion picture.
To a large degree, however, the effectiveness of that picture
depends upon a script writer knowing how to pick those
relatively few words from the 600,000 available to him in
Webster's; depends upon his imaginaiive choice of words for
their power to illuminate an idea, for their emotional
impact, for their persuasiveness— for their ability to induce
the mind and heart in a desired direction.

At Unifilms, the preparation of narration and dialogue scripts
with imaginaiive qualities is basic . . . just as imaginative
research and direction and the imaginative use of
sound are basic. All these, brought into focus at Unifilms,
create a production that is not just a motion picture, but
a moving picture: a film-message that impels your viewers to
positive action.

The cost? Well, imagination takes a hand here, too.
For original production techniques devised by Unifilms
have effected marked savings for our clients.

To learn more about Unifilms. make a date by
telephone . . . now!

UNIFILMS, INC.

NOT JUST MOTION PICTURES. BUT MOVING PICTURES

14e EAST A7TH STREET

NEW YORK 17. M.Y.

MURRAV HlLl. e-9325

li^'^V

22S SOUTH 15TH STREET

PHILADELPHIA 2. PA.

KINOSUEV 5-8013

\ (I I. I M K 1 I

we baby your f iliri !

No tiny mortal ever received more sure, more tender

handling than does your precious film as it passes

thru all the phases of completion ot TELEFILM Studio.

Each important step — developing . . . editing . . . color

titling . . . narration . . . special effects . . . sound . . .

music — receives every safeguard thus insuring a

healthy finished print.

At our Hollywood studio, you're assured of undivided

responsibility on any or all of these processes while

your film is being completed. Here, the new-born film

knows parental care . . .

You will be pleosed with the rapid, efficient quality

of our work — from the high fidelity sound to the

unsurpassed color printing.

Inquiries ore invited. Cost estimates promptly returned.

TELEFILM is the cradle of the 16mm industry. The world's
largest, best equipped, exclusive 16mm studio.

6039 Hollywood Boulevard
Hollywood 28, California
Phone Hollywood 9-7205

TCL£FILIVI

NCORPORATED

Since 1938

"Telefilm makes better motion pictures"

BUSINESS SCREEN MAG.^ZINE

2tyOr*L C4/»^^^

'^fte DlFft^

im wif6 Q BeQnshoafer* . .

And You Can't Hold An Audience
With a Dim Picture

THIS MAN'S EQUIPMENT just isn't up to the job.

16MM FILM SHOWINGS — same stor) when your audience has
to strain to see clearly. Your projection equipment supplier will
confirm the fact that, for large auditorium showings, it's impossible
to provide enough screen light with anything except the carbon
arc — it can't be done!

JUST CONSIDER that the poor practice of inadequate projection
lighting doesn't even oflfer a jalse economy — "National" carbon
arcs are economical to operate and are 4 times brighter than the
next best light source!

MANY NEW-MODEl ARC LAMPS for l6mm projection are now
available. See your supplier for a demonstration as soon as possible.

Tb* ttrm "Ss/iom^" it M TtgitlertJ iraJr-m^k
of Vmiom Csrhitlt snd Cmrbon Corporsliom

NATIONAL CARBON COMPANY

A DItI>I*ii •! Union Carbid* and Carbon Corporation

30 Caat 42nd Stroot, Now VoHl 1 7, N. t.

DitlritI Sslti Ogitti: Atlaala. Cbiiafo. Dallas. Kaiuai Cicj. .New York. Piiuburjh. S»n Fr.nc.

In Canada: National Carbon Limited. Moairral. Toronio. Wiooipej

NUMBER : • \ on MF. I i

The Premiere's Over...

now these 3 Safety Council films go to work!

At the National Safety Congi-ess last month in Chicago, thousands of
executives previewed the latest motion pictui'es^ of the nearly 100 films
produced by SaiTa for the National Safety Council.

The subject of this series of 3 films is "Supervising for Safety," and it
stars Jim Dexter as that demon supervisor, Gustave G. O'Grady.

From these lively and informative films, the audience took away a clear
impi'ession of how effectively these Sai'ra productions can help reduce
accidents, improve working conditions and increase output.

Sarra's experience in the safety field is matched by equal experience and
success in creating motion pictures and sound slide films for sales training,
merchandising, product promotion, and public relations.

Let a SaiTa representative teU you (no obHgation of com-se) how om-
proven techniques can put your message across to the audience you
wish to reach.

'Produced alio t

In this scene from "Fragile- Handle Feel-
ings with Care," Supervisor O'Grady tells
a worker he's moving her machine without
explainin° why, and she's upset. The film
dramatizes the theme that a worker with a
grievance is liable to accidents.

**&

Supervisor O'Grady has been having too
many accidents at the plant. In this episode
he falls into the water after a series of camp-
ing trip mishaps which come from giving
his wife confusing orders. From the film,
"It's an Order".

Human iniii\.-^: fUuai^uii^ with different
character types point up the moral that each
worker is an individual and must be dealt
with as such. The "Old-Timer" and Super-
visor O'Grady figure in this episode from
"Call 'Em on the Carpet".

4^^A^

MOTION PICTURES

SOUND SLIDE FILMS

TV COMMERCIALS

SPECIALISTS IN VISUAL SELLING
New York: 200 East 56th Street
Chicago: 16 East Ontario Street

PHOTOCRAPHiC ILLUSTRATIONS

BUSINESS SCREEN MAGAZINE

SALES MANAGERS

ARE LOOKINe FOR YOU !

Today, 20.000 sales managers are look-
ing for better ways to strengthen and
train their far-flung sales forces and
dealers.

Here's how you do it. Choose com-
panies that depend upon salesmen for
volume. Get in to see the sales manager.

Tell him your story— show him how he
can use sound slidefilm to do an effec-
tive, economical job of training his
salesmen and his dealers.

Remember— the market for sound slide-
film has never been better. Be sure you
get your share!

Sales Managers need Sound Slidefilms
for telling Salesmen and Dealers:

— how to get more display space

— how to develop local promotions

— how to use selling time more efficiently

— how a new product was developed

— how to localize national merchandising campaigns

— how product quality is controlled

and much more!

for lull, lfliiils<,nili,lctiln

•or Jim;

NEW YORK
630 Fifth ,\ve.
Dept. E-UO
New York 20. N.Y.
J Udson 2-5011

CHICAGO

44.'! N. Lake Shore Dr
Dept. E-110
Chicago 11. III.
WHnLiivLL4 3:1.";

'itdci office luaresl you.
HOLLYWOOD
1016 N. Sycamore Ave.
Dept. E- 110
Hollj-ttood 38. Calif.
HILLSIDE 5171

Custom Record Sales

RADIO CORPORATION OF AMERICA

RCA VICTOR DIVISION

\ O L r \I E 11

CAMART PRODUCTS

WiUUiflt ^eicUU

aoailaUe. JM
i*tufieaicUc aeUveiuf

SALES • RENTALS • REPAIRS

THE Cflfllf flfl •m flflT INC.

MOTION PICTURE AND TV PRODUCTION EQUIPMENT

1845 BROADWAY
NEW YORK 23. N. Y.

e: Circle 6-0930
CAMERAMART

Eight Business-Sponsored Pictures Win
Awards at Kentuckiana Film Festival

f ■''o THE CROWING LIST of civic
•'- film festivals held across the
the eastern half of the nation, the
Kenturkiana Film Festival was added
last year. The second annual judg-
ing of motion pictures and slidefilms
under the auspices of this Louisville
film council was held on September
2.3 when civic, educational and busi-
ness leaders gathered in that city
under the chairmanship of William
Braasch.

59 motion pictures were screened
in the eight subject categories desig-
nated for honors; 19 slidefilms were
also accepted for judging in one all-
inclusive group. Business-sponsored
motion pictures won top awards in
seven of the eight groups. Awards
were presented at a concluding din-
ner event which featured an address
by Harold Fischer, executive of the
Compco Corporation, Chicago, who
talked on stereo slide projection de-
velopments.

Sources of Winners Noted

Award-winning films at the Ken-
tuckiana Festival are noted in each
of their special classifications. For
the benefit of readers who want to
secure these films for screening, dis-
tribution sources are also provided,
as well as reference data on recent
Business Screen reviews.

The winners were as follows:
BrsiNESS Economics: Yout Money
li IT hat You Make It. produced for
the National Association of Manu-
facturers by Apex Film Corporation.
(See Business Screen. Volume 13.
Number 3.1 Available from the
NAM Motion Picture Dept.. 14 W.
19th St.. New York 20.

Sales Promotion & Marketing;
Impulse Payoff, produced for E. I.
duPont de Nemours and Company
by The Jam Handy Organization.
Available to retailers and others in-
terested in packaging from the spon-
sor. Wilmington. Del.

Human Relations: Good Business
produced for The Champion Paper
and Fibre Company by Wilding Pic-
ture Productions. (See BUSINESS
Screen. Volume 11, Number 6.)
■Available on free loan through the
28 exchanges of Modern Talking
Picture Service, Inc.. 45 Rockefeller
Plaza. New York.

Industrial Safety: .4 Cray Dat
for O'Crady. produced for the Na-
tional Safety Council by Sarra. Inc.
(See Business Screen. Volume 13.
Number °. I .Axailable on rental

from the iSSC Film Service, 425 N.
Michigan Ave., Chicago.

Manaceme.nt Training: Methods
.4nalysis. sponsored by the McGraw-
Hill Book Company. Available for
print purchase or rental, write Mc-
Graw-Hill Text Film Dept., 330 W.
t2nd St., New York 18.

HiGHVCW Safety: Word oj Honor,
produced for the Kaiser-Frazer
Corporation by Vogue-Wright Stu-
dios. (See Business Screen. Vol-
ume 13. Number 4.) Available from
Modern Talking Pictures.

Vocational Training: Tomorrow
Meets Today, produced for the Ford
Motor Company by MPO Produc-
tions. Available on free loan from
Ford film libraries at 15 E. 53rd St..
New York 22: 16400 Michigan
Ave.. Dearborn. Mich.: and 1500 S.
26th St.. Richmond. Cal.

Entertainment: Ciani oj the
North, produced for P. Lorillard
and Company by Alan Shilin Pro-
ductions. ( See Business Screen.
Volume 13, Number 2.) .Available
from the producer. 450 W. 56th St..
New York 19.

Slidefilm: Getting It Done, spon-
sored by General Mills. Apply to
the General Mills Film Library. 400
Second Ave.. Minneapolis. Minn. R"
Fourtli of '53 Festivals
The Kentucky event was the
fourth civic event of its kind this
year. Previous festivals in Boston.
Cleveland I a pioneer) and Stam-
ford. Conn, have encouraged con-
siderable regional interest in spon-
sored films for community use as
well as contributing to production
standards . ^

Scene in "The Imjjulse Payoff"

BUSINESS SCREEN MAGAZINE

k DIVISION or

SEPUBIIC PICTURES COdPORATlOH

'^•■•X^ 959 N. SEWARD ST. HOLLYWOOD, 38

<^i^ f^^e HO 9>441

NI\IIIIH • \<ill\l

Men at work!

Stop . . . creative men at work!

Here is pre-production planning where progressive
thought is transformed into a blue-print for successful
film making.

At Louis W. Kellman Productions, you will find these
partners in perfection ready to help vou produce a
motion picture of distinction . . . regardless of your budget.

Let us put our 30 years" experience to work for you
. . . now!

P R O D U C T I O IV S

.\. DIVISION OF NE>VS RKEL LABORATORY

1729-31 SA.NSOM STREET • PHILADELPHIA. 3, PENNA.
RITTEPJHOUSE e-389S

JUDGE A PRODUCER BY IHE COMPANIES HE KEEPS

.Varner Award to Dr. Wefzel for
Sound Engineering Contributions

♦ Tu..a.l\^ui.,->in riKitiri.-lir nc.nl.
iii,i: |iru(i;.MS Hliicli an- i-xpccti-d l<j
liavr wi(lfs[)rca(l si<niifiraiuf for llu-
llicalrical motion picture indiistrv
lia\c hccii ri'vcalcd liy Dr. Wll.KHKl)
W. \\'l:T/.EL. Icclmicai ftiroilor of the
Magnclic ]{i'<iiiclin,L' Division of
.Minnh;sot.\ Mining anh \1\nii\(.
Ti HiNC Company.

Dr. Wetzel was in New York to
receive the Samuel L. Warner Me-
morial Award for the most outstand-
ing work in the field of motion pic-
ture sound engineering from the
Society of Motion Picture and Tele-
vision fLngineers at their con\cntion
Octoher 5th through 9th at the Hotel
Slatlcr.

The award was ]jresented to Dr.
Wetzel in recognition of his note-
worthy contributions to the develop-
ment of excellent magnetic tapes and
films. Magnetic recording is playing
a major role in the motion picture
industry and is considered the first
major advance in sound since talk-
ing pictures began a quarter of a
century ago.

The two new advances revealed
by Dr. Wetzel are a new process for
applying multiple magnetic sound
tracks to 35mm film and a new long-
life play-back head — soon to be
available — for magnetic sound re-
production in motion picture thea-
ters. Both developments are expected
to be of particular advantage in the
widespread use of stereophonic
sound. ^'

Broadcast Information Bureau
Issues Directory of Free TV Films

♦ Tlu- liroadcast Information Bu-
reau has issued its second DlKEC-
loRV OF Fkke Tki.f.vision Films.
The .11 5-page book lists some 1700
titles of .sponsored films which are
available on loan to television sta-
tions. One section of the book lists
all television markets by location
and size, titles of all films available,
alphabetically. The main part of the
Directory lists films by subject mat-
ter and running time, categorizing
each film as to sponsorship, color or
b w, year produced, leasing fee if
any, clearance, shipping charges if
any. market restrictions, restrictions
on local sponsorship, requirements
on broadcasting full credits with
film, producer's credits and distribu-
tor's name and address. A third
section lists the names and addresses
of all sources of free films, giving
the company name, telephone num-
ber, and name of manager of film
distribution.

The Directory is an impressive
compilation that should find much
use in the industrial film field out-
side of the TV stations for which it
is principally intended. The price is
SIS from the Broadcast Information
Bureau. 535 Fifth Avenue. N.Y.

16mm Version of "Louisiana Story"

♦ The long-awaited 16mm release
of Robert Flaherty's Louisiana
Story has been acquired by CoN-
TEMHOKARY FiLMS. 13 E. 37th St.,
New \ork City. The feature length
film will be rented at S50. Jf

A Specially Conducted Detroit Facilities Tour by Jamison Handy,
president of The Jam Handy Organization, recently jamilicirized jour visit-
ing Naval Research officers with the facilities of the motion picture company.
Left to right, below, are: Rear Admiral Calvin M. Bolster, USN, Chief of
.\aral Research: Mr. Handy: Captain Dundas P. Tucker, LSN. CO.
Chicago, Branch officer. O.N.R.; Ll. Commander Elbert S. Churchill, VSNR,
Director Research Reserve Program. O.N.R.. IT ashington: and Robert M.
Van House. I.CDR. I SSR. CO. Detroit Natal Research Reserve Unit.

BUSINESS SCREEN M.AGAZINE

Anyone Can Distribute
Sponsored Films!

\ <.••>, .myunc (.an distrilnite sponsored films! All you ntxxl is a small
orticc, st)mf paper and basii. supplies, the simplest kind oi rewind
and splicer (some programs have btvn known to operate without
the splicer).

But suppose you want your distribution to be the best in every
way — to match the quality of your produas and the reputation of
your company.

Suppose your distribution objectives included such important
things as reaching only the audiences that benefit you most; keep-
ing your prints always in tip-top condition; making the most of the
available print supply; obtaining complete and accurate manage-
ment reports; and, doing the most effective, most efficient job of
sponsored film distribution that could be done.

In that case we think you would want your distribution to be
the same as Modern distribution — and so you would need:

Audience Knowledge • You would want to know where the
thousands of audiences for l(imm films are locatetl, who is in charge
of film programming, what the interests of those audiences are.
You would have to do constant research to locate the thousands of
new audiences that are added each year.

Addressing Facilities • Once collected, your audience know-
ledge would have to be recorded on addressograph or similar plates
so that you would have the facility for using this information. And
you would have to have the capacity to expand this file by 1*5 or 20
thousand audiences each year to keep up with the growing market
for your films.

Promotion Knowledge • You would have to know the best
times of the year to promote the use of your films and how to
design and write your promotion to appeal to the people you want
to have sec your film. If you were big enough (as Mixlern is) you
could have a full time statT working on advertising and promotion
alone.

Audience Confidence • This is a tougher thing — an intang-
ible— that you might have to build up over many years. It results
when your audiences have actually learned by experience that
you arc a reliable and convenient supplier of sponsori-d films, [n
many school systems, to gain this, you might have to make personal
visits to supervisors and .idmmistrators and you will always have
to work cotjpcratively with all cilucators and all audiences.

Film Fxchangei • For audience convenience and to make the
most efficient use of your print inventory, you would need a de-

centralized network of film exchanges. These exchanges would ha\c
to be strategically located m major cities and should be placed at
addresses in those cities that are easily accessible. A good store-front
premise would be a definite plus value for you. V-'e have found that
28 such exchanges constitute the most eflicient netuork.

Personnel • To staff your 2S exchangc-s you would need cap-
able people specially trained in the problems of sponsored film
distribution. These people would truly have to be specialises because
you would learn that the job of distribution of sponsored films
cannot be mixed successfully with the jobs of distributing rental
films or equipment or any other job.

EquiftnienI • To give your people the right tools to work with,
you'd need the best of office equipment and you would find (as
we have) that spc-cial items like eltxtric typewriters would increase
their etlkiency. Your films, if they arc to Ix- kept in the Ix-st
possible condition, demand professional film room c-quipment which,
of course, would include electronic film inspeaion machines. This
equipment would be a good investment K-cause you would protect
the money you have spent for prints.

Management Reports • If you want to kcx-p management fully
informc-d about the results of your distribution effort, you would
want the facility that is only provided by IBM key punch and
tabulating machines. They will enable you to prepare regular re-
ports of results by state, type of audience, marketing areas, and
other vital information.

Administration • To manage effectively all of these aaivitics
and plan for future growth and development you would require
capable administrators who have had many years of expirK-nce in
sponsorc-d film distribution and who can devote every minute of
their time to your objectives.

This isn't all but it will give you some ide-a of what is involved
in this business of distribution of sponstircil films IF you expect your
distribution to be the best in every way. You can readily sec that
this is a full-time job for a lot of people.

The pt)int is this . . . Mcxlern has this knowliow, these
facilities, and capable personnel NOW. And Modern has the ex-
perience— 2} years of it — devoted exclusively to the distribution
objectives of 130 major sponsors of public relations films.

Why be satisfied with less than the best, when the host costs
no more . . . and often costs less.' Phone or write any of tf>c offices
listed below.

MODERN
TALKING
PICTURE
SERVICE

NEW YORK: 4S Rocli*f*ll*r Plata • JUdion 6 3830
PHILADELPHIA: 243 South Bfoad Slr««l • Klngil«y 5 2SO0
CHICAGO: 1 40 Eaii Oniano $!'••• • Oacwof* 7 3252
LOS ANOIIES: 6\7 South Fk>w«r Str«*i • MAditon 9 2121

?ir M B», R : • % ol I M K II

Come, drop in and discover something

brand new, something to relieve

your production worries . . .

OPTICALS IN 35MM E.K. NEGATIVE

POSITIVE COLOR. Yes, all optical

effects, dissolves, wipes, fades,

superimposed color titles, and matte shots,

or your own special

brand of transition.

This of course, plus
l6mm and 35mm opticals,
in black and white
or color and a most complete
animation, art and title
department. So, drop
in and talk it over,
anytime.

cmeffects mc.

115 W. 45 ST., NEW YORK, N. Y.

Oloe951

Du Pont Filin Pays Tribute
to Work of Science Teacher

■*■ l'rr)(luif(l for llrst iiri-si-ntatidii
on Uu I'onl's "'Cavalcade of Amer-
ica" TV program is And to Fame
rnknoun. new documentary tribute
lo the high school scit'tK'c teacher,
scheduled for later release in 16mm
fur free loan.

WITV Appoints Film Director

♦ Tki.kvisiun .Station \\ ITW in
Tort Lauderdale, Florida, has an-
nounced the appointment of St.\n-
LEY Hess as film director in chargi-
of all film buying, screening, anil
projection for the station.

Mr. Hess" duties will include set-
ting up complete production facili-
ties for television films. The station
will not only produce local material
and commercial strips, but will cre-
ate films for national syndication.

Hess began his career in film
work at the age of 10 months as
a child actor in Hollywood under
the tutelage of David Grilfith. He
was also in Hal Roach comedies.

He was formerly program direc-
tor for station WICU in Erie. Penn-
sylvania, and for the past four year.s
has been guiding many popular
Pittsburgh television programs.

Hess' appointment was made in
preparation for WITV's first telecast,
scheduled for late November. The
station will be the second to serve
the Greater Miami area and is as-
signed channel 17.

Film Shipping Stamp Offer

♦ An important detail in the prep-
aration of film and other visual ma-
terial shipments, if the new postal
savings are to be realized, is a regu-
lation requiring the shipment to be
stamped with two new indicia
stamps. FilmKarc Products Com-
pany. 146 West 43rd St., New York
36, N. Y., are offering these rubber
stamps, with a free copy of the pos-
tal regulations sections pertaining
for $2.00, plus postage.

Am. Hospital Association Nods
to Closed Circuit Television

♦ When the visiting doctors leaned
back in their balcony easy chairs
and enjoyed an operating surgeons-
eye view of the proceedings on Polk
Hall stage during the recent Na-
tional Convention of the American
Hospital Association, closed circuit
television had won a new audience.

This year's convention was the
first time the Association had elected
to use the cathode tube seeing-aid
and its introduction was to have
been minimal. "The closed circuit
was planned originally for only two
of the main sessions, but the innova-
tion proved so successful that it was
extended to provide viewing of all
the main events," said Don Court-
leigh, president of Western Empire
Distributors. Inc., Sylvania Tele-
vision distributors in San Francisco.

Big-screen receivers installed in
the balconies by the firm afforded
distant viewers a close-up.

Purchaser of the Two Millio.nth Sh.^re issued by the' Television
Electronics Fund was William Miesegaes (left above), president of Trans-
film. Incorporated. New York. In receiving the stock from George Wash-
burn, investment banker (right) and Corel van Heukelom, representing the
Fund (center). Mr. Miesegaes stressed the importance of electronics and
urged greater participation by film and tv. industries in electronic develop-
ment which it finances.

Send for our brochure showing

how Cinefects multi-faceted services can help your (noduction.

BUSINESS SCREEN MAGAZINE

,, he East ate

BlVadsO'*'^ -

I NUMBER 7 . VOL IMF It . 1

FEATURING
35mm THREE CHANNEL
INTERLOCK PROJECTION

MOVIELAB FILM LABORATORIES, INC.

ei9 West 54th Street, New York 19, N. Y. JUdson 6-0360

SIGHT AND SOUND

Fourth Art Directors' Award
to Sarra for TV Commercials

Sarra. Inc.. lilni pniiiuci-r--. lias
received its fourth ad\cilislii^
a«ar(l of the year for cMi'llcncc
in TV film commercials.

The a»ar(l was announced al tlic
m.SM .\nnual Dinner of the .-^rt
Director's Club of Chicago, held
ill the I\ed Lacquer Uoom of the
Palmer House. November 11, 1953.

Presentation of the award was
made in connection with the club s
21st .Annual Exhibition of .\dver-
lising and Editorial Art for work
produced between September 15,
1952 and September 15, 195.3.

Sarra received a Medal Award
for a 60-second film commercial
jiroduced for the Pet Milk Com-
pany. St. Louis. Missouri. It was
produced through the Gardner Ad-
vertising Co.

The film — done entirely in stop
motion — was top winner in the
.Special Effects division of television
commercials. It opens with a chair
'"pulling itself" up to a table — then
a cup fills "magically" with coffee,
topped bv the sponsor's product.
Pet Milk. Throughout the unique
filling and drinking scenes, no hu-
man actors appear. The audience
can "put itself" into eai-h scene,
because of the unusual stop motion
technique employed.

The three other advertising
awards received by Sarra, Inc. were
presented earlier this year by the
Chicago Federated Advertising
Club. Their presentation marked
the fourth straight year that Sarra-
produced commercials had been
singled out for top CFAC honors.
Top CFAC honors were also won
by Sarra. Inc. in 1952. 1951. and
1950 for TV film commercials.

Kellman Addresses Philadelphia
Society of Motion Picture Arts

♦ Guest speaker at Philadelphia's
Society of Motion Picture Arts'
fall meeting was Louis W. Kell-
.\IAN. president and executive pro-
ducer of that city's Loris W. Kell-
man Prodcctions, a division of
News Reel Laboratory.

Stressing the importance of pro-
gressive pre-production planning be-
fore undertaking a motion picture,
Kellman drew on his own experi-
ence of 30 years, and went on to
stale. "Although budget is a prime
factor toward the dimension of a
production, conviction and true val-
ue can be incorporated into a truly
worthwhile production, regardless of
a client's budget. That is, if the

produ<i-r has a thorough under-
standing beforehand of exactly what
the film should accomplish. This.
plus the creative and technical re-
sources to transfer this thought and
knowledge into film realitv."

Future Farmers' 25th Anniversary
Film to Owen Murphy Productions

♦ Ou i;\ Ml iirHV Prodi ctions. of
New York, has been engaged by the
KiRESTo.NE Tire and Rubber Co.m-
PANY to produce a film featuring the
25th .Anniversary of the Future
Farmers of America.

The FFA held their 25th An-
nual Convention in Kansas City dur-
ing the week of October 11th. Spec-
tacular pageants and ceremonies
marked the week-long sessions cli-
maxed by the address of President
Eisenhower on the evening of Octo-
ber 15th.

The Firestone Company is plan-
ning an extensive distribution of the
film which will be made available to
agricultural schools and farm affdi-
ates throughout the country.

Ansco Shopping for Ad Photos:
Wants Black-White and Color

♦ Free-lancers and pro-minded ama-
teurs are advised of an alert from
Ansco. The film manufacturer is in-
terested in buying black-and-white
photographs and color transpar-
encies for advertising use. Prices
paid for possession and exclusive
advertising rights to negatives or
transparencies will vary, depending
on their value to Ansco. Model re-
leases must be available for all
identifiable people.

.Ansco's advertising department
likes pictures of people, particularly
young people. Whether the subject
is posed or unposed, photographers
are cautioned to convey a candid
quality of such studies as children
with animals, parent with baby, teen-
age capers, sport movement. Look
for human interest, action, poster
value. Tell a story.

Wanted for reproduction, images
should be as large as possible in the
picture area. Negative size for
black-and-white should be 21,4 by
2' 4 inches or larger. Color trans-
parencies should be no smaller than
2' 4 by 214 inches. All pictures must
be made on Ansco film. In case of
black-and-white, unmounted prints
not larger than 8 inches by 10 inches
are adequate for preliminary view-
ing. Color work must be submitted
in original transparency form, not
color prints. Send the pictures to:
Advertising Department, Ansco,
Binghamton. N. Y.

BUYERS READ BUSINESS SCREEN

BUSINESS SCREEN M .\ G A Z I N E

How to crack a

Dinut

Your"HARD" tilm problems in public or employee relations, advertising,
sales promotion, and education can be solved by our organization. Vie
maintain a permanent staff of outstanding professional writers, directors,
artists, and technicians to produce top quality animation and live action
pictures at compititi\e prices for man\ of America's leading industries.

p fsiwx. Viillru^'tui/ira/ d ^ociucKcwM JIa

NEW YORK -60 L FORTY -SECOND ST. CHICAGO -919 N. MICHIGAN AVE.

LOS ANGELES -201 N. OCCIDENTAL BLVD.

ONE OF A SERIES OF GREAT PROJECTS FROM VICTOR

OR 1600 ARC

16 MM SOUND PROJECTOR

T RECTIFIER — This is the power house for the
complete unit. Convenient, illuminated, top-mounted controls
include: line voltmeter with voltage selector for maximum
operating efficiency at prevailing voltage; overload protection
circuit-breaker switch; 8 position output tap to supply proper
current to lamp. Swing-out legs with floor levelers provide a
firm base yet assure quick set-up on uneven floors.

2 BASS-REFLEX SPEAKER-BR12, 12' speaker
with Alnico V magnet encased in beautiful Sage-Green non-
scuff vinyl cabinet. Also serves as carrying case for:
AMPLIFIER — 25 watts output with less than 2% harmonic
distortion. Grouped top-mounted controls include: Amplifier
"on-off" switch; separate exciter lamp "on-off" switch; indi-
vidual tone and volume controls; phono input; mic input with
volume control.

PROJECTOR UNIT — Retains all the Victor film safety fea-
tures; safety film trips, swing-out lens, stationary sound drum,
undercut film channel. New features include: cool aperture —
cool as an incandescent projector's, flat-field projection lens;
dual operation provision with electrical changeover.
ACCESSORIES — 1600 foot reel, 100 ft. speaker cord, power
cord, 25 pairs carbons, keyed plugs on rectifier, amplifier,
lamphouse cords . . . insurance against improper connections.

«# LAMPHOUSE — One set of carbons operating at 30
amps provides a full 57-minute show. Safety mercury switch
affords automatic cut-off when lamphouse door is opened. Mo-
tor driven carbons assure constant illumination on the screen.

Complete unit packs comfortably in the back seat of an auto-
mobile for transportation. You can take it with you. Combined
weight of these three easy to carry units is only 207 pounds.

FRE£ n-PA&E FOLDER — Ask your
local Victor distributor or write today.

VICTOR

AMIMATOGRAPH CORI

DEFT.BS-10 • DAVeHFjagi
Branch Offices in Hf^^
QUAinr

THE BUSINESS EXECUTIVE'S GUIDE TO AUDIO AND VISUAL PRESENTATION?

* U. S. and Canadian business, large and small,
turns to the pages of Business Screen Magazine,
for accurate and informative data on all modem
forms of audio and visual communication. More

Stonley Neai, Founder of Film
Firm, Dies Suddenly in Chicago

♦ Stam.kv Nkai.. foundtr of Sta.n-
ley Neal Prouuctions, Inc., died
suddenly in Chicago's Blaokstone
Hotel in mid-October. Produrlion
programs and overall rompaiiy pol-
iiy will continue in the pattern he
established, according to Donald J.
I.ANE, who succeeds Mr. Neal as
president of the national commercial
film producing organization. Films
in current preparation will go into
production on schedule, he said.

Charles W. Cromer, Mr. Neal's
assistant for the past five years, has
been elected executive vice-presi-
dent. The sales, creative and pro-
duction staffs remain unchanged.
The company, which produces mo-
tion pictures for public relations,
commercial and tele\ision purposes,
will continue to maintain headquar-
ters at 45 Rockefeller Plaza. New
York, as well as sales and produc-
tion offices in Chicago and Holly-
wood.

Robert Flaherty Foundation
to Promote International Films

♦ The Robert Flaherty Founda-
tion. Inc. was established last
month to distribute motion pictures
that will increase international un-
derstanding. The Foundation will
make its headquarters in the Mu-
seum of Modern Art. 21 West 53rd
St.. New York, and will be headed
by Mrs. Flaherty, widow of the noted
documentarian who died in 1951.

.Assisting Mrs. Flaherty in the
new organization are Richard Grif-
fith, director of the Museum of Mod-
ern Art Film Library; David Fla-
herty, who will be secretary of the
Foundation: Jean Benoit-Levy. chief
of the United Nations film board :
and others. The Foundation will
undertake to help finance "promis-
ing" films with regional back-
grounds.

Jersey City Showroom Features
Model Chevrolet Dealer Theatre

♦ A Jersev City automobile dealer,
the A. C. Chevrolet Company, which
is opening a new building in Decem-
ber, will feature a completely
equipped motion picture theatre
with a seating capacity of 40.

According to Lawrence Ambro-
sino. president of A. C. this unusual
facility will be made available to
customers and friends of the firm at
any time for special showings of
Chevrolet, General Motors or other
films. A. C. expects to have GM
films on hand at all times for show-
ing to interested customers and will
probably use the theatre for sales
and maintenance training programs
for its own employees. U

BUSINESS SCREEN M.\G.4ZINE

GROWTH OF THE INDIVIDUAL IS OUR YARDSTICK

FOR EFFECTIVE COMMUNICATION

developing employee job attitude
developing progressive supervision
developing sound sales philosophy

We have been applying this yardstick to motion picture
and related media programs we produce
for our accounts.

HENRY STRAUSS & CO., INC.

NEW YORK 19 . NEW YORK

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"A FEW FACTS ABOUT AUDIO"

AUDIO PRODUCTIONS, INC

PRODUCERS OF MOTION PICTURES

r,;!0 Nl.NTH AVENUE • FILXf CE.XTER UUII.DIN'G • NEW YORK, N.

COLOR TELEVISION is not very far around
that provrrbial corner! The compatible all-
electronic system, having proven its case to
the National Television System Committee and to
the industry itself, awaits only the anticipated
earlv o.k. of the FCC before it breaks "wide
open." Like Aladdin's wonderful Genie, the
prospect of color is viewed by advertisers and
producers with eager anticipation of film produc-
tion opportunities beyond description: the re-
actions of the receiver makers with a current two
million .set inventory of black and white equip-
ment are somewhat less favorable.

The Genie is as unpredictable as Aladdin's
original friend. There were early rumblings from
the network's color "experts " that present-day
color prints were obsolete for the new dot-pattern
projection ; but color slides and color motion pic-
tures are being projected in current tests and
color film projection was listed on the bill of
equipment particulars offered by RCA. Color
tests were being made for anticipated color com-
mercials and at least one firm of industrial de-
signers is telling sponsors how to improve their
packages for color t.v.

Tube Research May Lower Cost

When will it all begin? FCC approval must
be followed by the appearance of color receivers
from one or more of the 13 manufacturers whose
models were used in a recent New York demon-
stration for members of the FCC. The anticipated
14" color sets were supposed to sell for Sl.OOO,
mostly because of the very expensive tube. But
rumors are around that the CBS Colorlron tube
can be produced for only 50c more than a black
and white tube now costs. The other "unknown
quantity " is the Lawrence tube with its very in-
expensive components.

Best bet of all was the eager L. S. consumer
who has always shown his w illingness to part with
an extra dollar when it put him ahead of the
Joneses and meant as much to his family's en-
tertainment. Easing installment terms for early
1954 made the viewer's investment look prettv
cheap for the kind of remarkable quality NBC
has demonstrated in its colorcast of Carmen and
in the recent closed-circuit, coast-to-coast which
brought New York's color show to the eyes and
ears of Hollywood movie magnates. Dragnet was
already shooting its films in color so Friday's
corpse-clues can be shown in their true-green
shade.

Slash Prices on Black-White Sets
Tip-off on what big business thinks of color's
chances came on November 10 when Westing-
house cut prices from S80 to S200 on six of its
current t.v. models to help its dealers and distribu-
tors over "this difficult year-end selling period. "
Magnavox was meanwhile full-paging its pros-
pects with this headline "Ati- You Waiting for
Color Television?" Text of the "don't wait" plea
was that color TV sets cannot be expected until
the end of 1951. would have small screens (\ V)
and a 81.000 price tag. But in Oklahoma City,
station \<'KY-TV advertised that it would be first
U. S. station, outside the networks, to carrv color.
\X1iat all this was doing to black and white set
sales was truly nobody's business but the down-
cast dealers and di.stributors affected. This de-
spite the fact that colorcasts will be fullv com-

NUMBER 7 • \ O I. IM F 11

BUSIIESS SCMEll

I X

Color Television Ahead!

SKILL .AND EXPERIENCE OF BUSINESS FILM PRODUCERS IN READINESS

patible — and their monochrome dot-pattern
images look very good on present black and white
receivers. In the good old .\merican tradition of
competitive enterprise, a far better prediction
might be that color receivers will be marketed in
early 1954 and that prices could spiral downward
just as fast as competition makes them go.

Good Color Needed to Sell Products
.\ll this was merely prologue to the real per-
jormance: the certain benefits and interest of
color to the advertiser: the value of present color
film inventories now held by wise sponsors; the
excellence of today's color processes (as they near
more uniform control through lab experience) ;
and the tremendous reservoir oj experience and
jacilities which business film producers possess for
the color era they are destined to serve.

Color will serve the television industry well in
at least one other important way: it should shelve
the hapless semi-professionals who have set up
shop as "producers' of television commercials.
It takes a lot of i^ood equipment, plenty oj light,
color know-how and film sense to meet the full
requirements of color film production, -\nything
that raises the price of telecasting itself las color

will surely do I makes it advisable for the adver-
tiser to put on a truly professional show.

The case for color television is continued, of
necessity, as the FCC ponders its approval. But
there is no practical reason for further delay,
technically and economically, while advertisers
and producers evaluate their color television fu-
ture in terms of color for a tomorrow that may
be already dawning.

That future does not spell the doom of mono-
chrome. There is little need for color in many
kinds of films: black and white may well be a
real relief when the myriads of colorcasts pour
from networks and local stations.

More Editorial Color Here in '5-t

But this magazine recognizes an imminent
probability. Color must enter our pages in edi-
torial and advertising content as never before and
we are preparing for it, despite the economic
problems involved. W e have long believed in that
need — for an industry which delivers the finest
color now seen on the nation's screens — including
the entertainment film industry's best efforts.

Color in 16mm nontheatrical showings also ful-
( CONTINUED ON THE FOLLOWING P.\CE)

Tholsands of Chic.vgo Pl.\nt and Office Groups have seen the current Community Fund motion
picture "These .Are Our \eighhors" which features the typical family group pictured below in a
scene from this 14minute Wilding Picture produc tion. This stirring documentary film, which shows
Community Fund dollars at work, was directed by Kirby Grant.

EDITORIAL VIEWS AND PREVIEWS:

(continued from preceding pace)
fills its own costs and values, in whalcvrr dinifri-
sioii it is shown. The ])re-eniinenee of siirli iiir
rent films as Man If illi a Thousand Hands. Aiiirr-
ican llanrsl. Oiil of the North. Dfcision joi
Chemistry. The New Paul Banyan, and similar
films will not be denied. Soon these and other
color films will command a new and lar>rer audi-
ence via colonastinp! Even the first ])hase of
experimental showings will reach millions in
showrooms, lobbies, restaurants and other places
where color sets may soon be in use — maybe much
sooner than anyone will now predict. IS'

Minneapolis Star & Tribune Color Film
Tells I i>iier Midnest's Market Story
"k The 22'l-ciiunt\ market area which the Minne-
apolis Star and Tribune calls the Upper Midwest
is the center of some vital developments, includ-
ing the oil discoveries in North Dakota's Wil-
liston Basin I see page 39 ) . taconite processing
along the Lake Superior shore, the vast lignite
fields in the Dakotas and the mammoth 15-billion
dollar Missouri Basin project.

To bring this story of the market and of the
Cowles-papers preeminence in it. a 26-minute
color motion picture Netv Wealth in the Land
of Hiaivalha is being shown to invited groups of
businessmen. Cedric Adams, columnist and news-
caster, is the narrator who takes the viewer on a
pictorial tour through some of the sprawling
2-10.000 square mile area.

Following these special metropolitan show-
ings, booking arrangements will be made for
free loan of prints to service clubs, schools and
civic groups in the area by Otto A. Silha, pro-
motion director. Minneapolis Star and Tribune,
Minneapolis 15. 9

yational Audio-f isual Conventiott Moves
to Chicago's Hotel Hilton in August '54

• Final dates for the 1951 National Audio-Visual
Convention and Trade Show are being set for the
first week in August. The big show moves to the
world's biggest hotel. Chicago's Conrad Hilton
Hotel where it will fill the Convention Hall and
exhibit areas beginning about August 1st. Mem-
bers of the Association's Advisory Committee held
frequent meetings to avoid conflict with the im-
pending state American Legion convention and
to find the best possible air-conditioned facilities
for the combined meetings of audio-visual equip-
ment dealers, distributors and school and indus-
trial film users. Expected dates for the 1954 con-
vention will cover the period August 1-4 at the
Hilton. IS'

National Society of Sales Training Execs
to See Audio-Visual Demonstration Program

•k The annual meeting of the National Society
of Sales Training Executives, scheduled for Chi-
cago's Edgewater Beach Hotel on December 1, 2
and .3 will feature a special Audio-Visual Demon-
stration program arranged for Tuesday evening.
December 1.

In addition to motion picture projection ideas,
the sales training executives will see a demonstra-
tion of Pan-Screen. Vu-Graph and other visual
techniques. Arrangements for the special event
wiTe made by O. H. Coelln. BUSINESS ScREEN
publisher, at the special request of the NSSTE.

Better Understanding of American Business

L.S. CHAMBER OF COMMERCE PROMOTES FILM USE BY LOCAL GROUPS

THE Chamber of Commerce of the United
-States is continuing to stress the use of
16 mm motion pictures to help develop a
better understanding of the operation of busi-
ness and the American competitive enterprise
system. The National Chamber points out that
there are many excellent films available — films
that do a good job of explaining how our eco-
nomic system operates.

To promote the use of good films, the Na-
tional Chamber is screening and recommend-
ing for local use films that cover various phases
of our economic system. Subject areas of these
films include finance, distribution, communica-
tions, insurance, transportation, labor-manage-
ment relations, research, manufacturing, educa-
tion and agriculture. These films are recom-
mended in a new film discussion meeting serv-
ice which is being ofTered by the National Cham-
ber and is entitled "Films to Explain .American
Business."

This program is designed to provide a con-
tinuing information service on exceptionally
good films to industries, business firms, and
civic, community, and business organizations.
The National Chamber will furnish this infor-
mation on a subscription basis (S2.50 each)
to local chambers of commerce, and they, in
turn, will service interested groups in their area.

Each subscription includes:

1) A film-discussion handbook for organiza-
tion leaders that gives detailed information on
how to use films to explain the American busi-
ness system. The handbook points out the value
of using films as discussion starters, how to
select the right film for the audience, and how
to order films. It also contains a discussion
leader's check-list of things to do at a film-
discussion meeting. Other sections of the hand-

book cover the potential audience, suggested pro-
grams, and how to select the discussion leader.

2) A "starter set" of ten Discussion Leader's
Guides — one for each of the first ten films se-
lected. Each guide contains the folowing:

— film facts

— key economic points emphasized

— suggested discussion questions

— Capsule description of content

— purpose of film

— name of producer

— where to buy or borrow prints

— information on TV clearance

— intended audience

— suggested study materials

3) Additional Discussion Leader's Guides —
along with a periodically revised index to the
Guides. These will be produced during the com-
ing year and mailed to subscribers to this
service. Leader's Guides will be provided for
new films that are of high quality, easily adapt-
able to film discussion meetings and are readily
available for local use.

4) Three-ring loose-leaf notebook with index
tabs — a convenient binder for the above ma-
terials.

Supplementing the film discussion meeting
service will be a catalog listing approximately
70 films which can be used to explain the
American business system. This catalog will
be published in early 1954 and will contain in-
formation on those films which have been a )
screened by the National Chamber and b) rec-
ommended for local use.

.Additional information concerning this pro-
gram can be obtained by writing to: Educa-
tion Department, Chamber of Commerce of the
United States, Washington, D. C. gf

Discussion Leader's Guides Were Prepared for These Fibiis

Backfire: 15-minute film of the American
Economic Foundation ( Princeton I .

Bic Idea: 30-minute Swift & Co. picture
(Wilding Pictures).*

Freedom and Power: 29-minute G-E. color
film (Raphael G. Wolff) free loan.

Going Places: 10-minute Harding College
color film (John Sutherland I .

Inflation: 22-minute color film of 20th
Century Fund and Encyclopaedia Britan-
nica Films.

*distributed nationally on free loan from Modern Talking Picture Service, other films on
jree loan or rental busts from sources noted above.

Legend of Dan & Gus: 26-minute Columbia
Gas System color film (Wilding).*

The M.4GIC Key: 20-minute U. S. Chamber
of Commerce color film (R. G. Wolff).

Opportinity, U.S.A.: 25-minute Investment
Bankers Assn. film (Wilding) .*

Prodlctivity. Key to Plenty: 20-minute
film of 20th Century Fund & EB Films.

What Makes Us Tick: 12-minute New York
Stock Exchange color film (Sutherland).*

THE I .S. Oil I.ndistrv has set
a notable example for a large
part of American business in
the thorough, complete and inter-
esting way it has explained the
romplex facts of its operations and
shared its past history and future
aspirations with the public and its
employees. The enlightened public
relations of the oil business and of
its major trade organization, the
American Petroleum Institute, are
best exemplified in the many and
varied visual education programs
they ha\e made possible.

During this recent period of Oil
Progress Week, which the industrv
now annually observes, the Editors
of Business Screen initiated an-
other in our broad series of industry
audio-visual utilization surveys to
review the motion pictures, slide-
films and other visual aids created
and distributed by the oil compa-
nies and their organizations. The
returns and cooperation have gone
beyond the numerous pages origi-
nally assigned for this single issue
and will now be concluded in sub-
sequent issues.

Part I of Oil Survey

In this first introductory report
to business, an overview of the film
program and most recent release of
the .\merican Petroleum Institute
{American Frontier) are i n t r o -
duced. We pay a too-brief tribute
to the tremendously useful and
pioneer photographic Hbrary of the
Standard Oil Company of New-
Jersey (see illustration above I. This
widely-used still picture service is
emulated by the Cities Service Oil
Company.

Because the Shell Film Library
has brought together the finest docu-
mentary efforts of overseas sources
and some of the best technical-in-
formational films yet made in the
t . S.. we review both the films and
the development of Shell's visual
services in four consecutive pages.
Brief, but meaningful reports on the

"A'SD Then There Were Four"'
carried the jamOiar symbol of the
Flying Red Horse as it won national
honors jor traffic safety education
uithin recent years (see article).

Oil and the Screen

BUSINESS SCREEN SURVEYS THE FILM PROGRAMS OF OIL COMPANIES
NOTABLE EXAMPLES OF THE BEST IN INDUSTRY PUBLIC RELATIONS

film programs of the Atlantic Re-
fining Company. Phillips Petroleum
Company. Mid-Continent Petroleum
Corporation and the latest innova-
tion devised for Cities Service
I wide-screen) conclude this first
series of pages.

.As feature articles summarize the
broader phases of oil company film
programs, a detailed factual survey
of pfr.sonnel. facilities, numbers of
films and prints in use, methods of
distribution, etc. was also under-
taken by the Editors. These facts
will be reported in general totals as
the report is concluded but first
soundings are worth noting.

First of all, there is broad rec-
ognition of the value and special
uses of the various audio-visual
tools. Many companies use all the
principal tools for their sfiecific
kinds of purposes: motion pictures,
sound and silent slidefilms: slides,
opaque projection, overhead pro-
ji( tion. tape recording, models and
niiickups all have their place.

1 he.se companies own consitlcr-
alile pools of projection equipment
at headquarters and in branch of-

fice installations. Three of the first
seven to reply maintained their own
film departments. Thev also had
large numbers of titles in circula-
tion: 61. 108. 35. and 70 were ex-
amples of these figures. They were
matched by print figures that read :
260. 602. 400. 5.500. 170 curretit
prints in circulation.

Most oil company films were pro-
duced by commercial sources among
the nation's leading business film
producers, many of them in color.
Several of the companies had films
in distribution by commercial dis-
tributors; others, like Shell. Esso
and Humble, maintained their own
distribution facilities.

Public Relations Main Tlienie
The most general purpose for
which films are employed is "pub-
lic relations" but employee train-
ing, dealer training and safety edu-
cation were close in the standings.
One interesting phenomenon of
the oil industry is the distribution
of general interest and sports films,
purchased as ready-made subjects

and distributed as a public service
function to public groups.

These Pictures Made History
The sponsorship of Robert Flah-
erty's famed documentary Louisi-
ana Story by the Standard Oil Com-
pany of New Jersey must stand as
the "most idealistic " of oil company
film ventures: but the public serv-
ice contribution of such films as
Sinclair's great farm safety picture.
Miracle in Paradise J'alley and
General Petroleum's And Then
There Were Four, in the fii-ld of
urban traffic safety, confirms the
high honors accorded both of these
films in the National Safetv Film
Awards.

Sex era! of the Shell films show
the inlluence and creative skill in-
herent in the English documentar)-
tradition: Cities Service has broken
tradition just recently with a first
"wide-screen" motion picture on its
company operations (see page IS).
The Editors soon disoovered that
this current survey of oil industry
(CONTINUED ON THE NEXT PACE I

.N L M B E R : • \ 0 I, L M E 14

ICONTIMED KROM PRECEDING PACE)

film programs had real meaning and
plenty of depth. Obviously, a second
land perhaps I third installment of
this report is on schedule. Subse-
quent pages will cover the fascinat-
ing story of Jack Gregory's Texaco
sales program, the .Sinclair storv and

il.- now-legendary produdion of
Mirarli- in Paradise Valley Ithe all-
lime farm safety film winner).

The Socony "loop film" technique
is just one phase of that company's
experienced use of visual training to
be co\ ered : one of the most fasci-
nating of subsequent articles reveals
that Standard Oil of Indiana fea-
tured the glamorous .Mary Oarden in
a public relations film production of
1919 vintage; that Standard of In-
diana also used World War I news-
reels in that same period for its pio-
neer activity in this pace-setting
field. Oil and films truly covers the
broadest phases of industrv and the
st'reen. ^'

The A. P. I. on the Screen

American Petroleum Institute Uses Film Medium
to Inform the Public on Industry's Progress

"Photo by Standard Oil (N. J.)"

A Famed Photo Library Sets Industry Example

• Back in 1912. official'- of the
Standard Oil Co. (N. J.) were
shocked to read the results of a sur-
vey Elmo Roper had just made
which showed that a lot of people
thought the oil industry was not
the citizen it ought to be. The
survey also showed that "Standard
Oil" to many people, connoted "the
oil trust" and that all "Standard"
companies were stewing in the
same pot. just as they had been be-
fore their dissolution in 1911.

Determined to show the public
that it had nothing to hide, and
that it existed in the public benefit.
Jersey Standard established a pub-
lic relations department, under
George Freyermuth. and set about
demonstrating that the company ac-
tually lived in a goldfish bowl and
wanted people to look.

This Guiding Philosophy

Jersey Standard's public relations
department proposed that "if peo-
ple saw enough movies, slidefilms,
paintings and photographs of the
petroleum industry and the men and
women who produce oil — geologists,
drillers, engineers, stevedores,
clerks, etc. — they would begin to
understand land like) the oil in-
du.stry. and. Standard Oil Co.
(N. J.), too."

The company's premise has been
carried out well enough that peo-
ple are las recent surveys have
shown I beginning to like Jersey
Standard quite a lot more. It has
made a few slidefilms and a few
films (notably Robert Flaherty's
monumental Louisiana Story), but
ill recent years this activity has
largely gone on the shelf, its place
seemingly being taken by the ex-
tensive film activities of such sub-
sidiaries as Esso and Humble. One
part of the picture program that

has conliinied is the famed photo-
graphic library at the company's
headquarters in New York. The
photo library was designed as an
"unposed and unretouched" photo-
graphic portrait of oil. and set up
by Roy Stryker. who had been head
of 0\X Is domestic photographic de-
partment and previously manager
of the Farm Security Administra-
tion's group of photographers.

55,000 Negatives in Files

Jersey Standard's photographic
library is a collection of 55.000 still
photographs taken by some of the
best photographers in the country.
They portray the story of oil from
exploration to the gasoline pump
in a service station, and not only
oil men and machinery in action,
but the setting of the industry as
well. It includes pictures of poor
peons in Latin America, tombstones
in New Orleans, cockfights and
other scenes that seem to have
little connection to oil.

This wonderful storehouse of
photographs is open for the public
to use. and thousands of pictures
are used every year. They are
given free to any magazine, news-
paper or publishing house that
wants to use them, as well as pro-
viding illustrations for Jersey Stand-
ard's .38 different company publi-
cations.

As in the case of its films, the
company's photo library is now-
resting on its laurels, maintaining
the basic collection but doing little
to increase it beyond keeping it
up to date. Nevertheless. Standard
Oil Co. fN. J.) is rightly proud
of its collection of photographs —
probably the best industrial photo-
graphic collection in the world, and
a model that has been widely copied
by other companies. ^

"k The American Petroleum Insti-
tute, of which most companies in the
oil industry are members, has had a
great deal of success in presenting
the story of petroleum through films.
Since 1919, when the first annual
film was made for the Oil Industry
Information Committee of the API
to be presented during Oil Progress
\^ cek. the Institute's films have man-
aged to be continually interesting,
diverse in character from year to
year, and have been rewarded by
big audiences and frequent citations
from Film Festival Awards commit-
tees. Moreover, they have success-
fully shown facets of oil business in
such light as to reflect a great deal
of credit on the industry.

Key Function of "P.R."

The film program of the OlIC
has now grown to the point where
it is an important part of the API's
public relations program. Informed
industry sources conservatively es-
timate that over $250,000 will be
expended for films in 1954. The
original sparkplug of API films dur-
ing the first four years of the pro-
gram was Philip C. Humphrey,
then manager of the public rela-
tions department of The Texas Com-
pany and chairman of the OIIC
motion picture sub-committee. Mr.
Humphrey is now deputy-director of
the API in charge of creative work.
H. L. Curtis, of Shell Oil Company.
is the current chairman of the sub-
committee for 1953.

With top-notch films to .show, the
.^PI has naturallv amassed some bis

audience totals. A theatrical distri-
bution started last January on two
of the films. 24 Hours oj Progress
and Man on the Land, reached some
seven million people by midyear,
with an equal number expected dur-
ing the second half of 1953. This
audience was obtained, by the way,
at a cost of $.006 per viewer, which,
under any media standards, is a re-
markably low price for 10 minutes
of undivided attention, or for any
attention, for that matter. In addi-
tion to theatrical distribution, API
films were shown on well over a
hundred TV stations and to tens of
thousands of non-theatrical audi-
ences.

16mm showings have, in the past,
been handled exclusively by 14 dis-
trict offices of the OIIC, and by
the 20.000. or so, working members
of the API. who go right down to
the community level. Following a
test made for two months this year
in Ohio and Illinois with non-the-
atrical distribution by Modern Talk-
ing Picture Service (which also
handles API's theatrical distribu-
tion ) . it was discovered that com-
mercial distribution strongly sup-
plemented but did not conflict with
the one's own system of reaching
audiences. It is now expected that
Modern will handle API films on a
national basis in 1954 in order to
reach wider audiences and step up
distribution in the periods after the
(!)il Progress Week peak.

Not a little of the success of API's
film program is due to Film Coun-

Qlestio.ns .and Answers about the oil industry'
handled in this A.P.L panel presentation film.

basic operations were

^^■■■■■illlWHSiBiiwiAiiieiMi.

sclors, Inc., which has supervised —
as a functioning "film department"
for the API — the ])roject almost
since its inception about tive years
ago. Will A. Parker, president of
Film Counselors, went into some of
the thinking that typifies an API
film project, recently, speaking be-
fore a meeting of the Public Rela-
tions Society of America, in \e»
York:

Objectives Set I p First
''Before any writing or production
is started, we first draw up several
objectives which are to be met bv
the film. These objectives are syn-
thesized from the public relations
platform of the Oil Industry Infor-
mation Committee. The importance
of these objectives cannot be over-
emphasized; everything that is to be
shown on the screen. e\ery word
that is to be spoken, every cinematic
device that is to be used will ha\e
to further those objectives. For no
matter how interesting or beautiful
a picture may be from an aesthetic
standpoint, a public relations film

"2 Equals 3" shows how two gal-
lons of today's gasoline does work
of three produced in 1925.

is still a business investment and
unless it is prepared and produced
to meet and fulfill specific objectives,
it cannot be considered a sound in-
vestment.""

Des|>ite Mr. Parker's— and the
sub ■ committee's — emphasis upon
"business first," it hasn't seemed to
have detracted a whit from any of
the films" aesthetic values. Man on
the Land, for instance, the 1952 Oil
Progress Week film, won a Free-
doms Foundation A w a r d . was
shown at the Edinburgh Film Festi-
val and just recently won a prize
as Outstanding General Public In-
terest Film at the Venice Interna-
tional Film Festival.

Praise for New Firm
This year's film, .imericun Fron-
tier, just released has been adjudged
by as astute a critic as Cecile Starr
of the Saturday Heview. in these
words: "The slorv is both credible

"Man on the Land" d,

and honorable, the dialog is human
and at times humorous, but best of
all the people look and sound real
. , . I do not think the oil industry
could have hoped for a better film
to tell its story.""

Brief Reviews of Eight
Oil Iniormation Films

The Last Ten Feel. 20 min.. b w.
1919. Documentary showing how
petroleum is discovered, taken
from the ground, refined, trans-
ported and delivered to the pub-
lic.

24 Hours of Progress. 28 min.. b w.

1950. Tells the thousands of ways
in which oil companies and oil
men contribute to the progress,
strength and security of the Amer-
ican people.

Farm Tractor Safely. 20 min.. color.

1951. Demonstrates the "do"s"
and don'ts" of safe tractor oper-
ation.

Man on the /.and. 1 1 min.. color.

1951. Tells the story of man's
constant struggle for a higher
standard of living — from the be-
ginning of history to today's
modern farm home.

2 Fquals 3. 1 1 min., b, w. 1951.
Dr. Hoy K. Marshall shows how
two gallons of today"s gasoline
do the work of three gallons
))roduced in 1925.

(h: ),H,r Toe,. 1,;K, nnn.. I. ».
l'»51. Slide-molion film Munle I,,
inform oil industry employei-s on
llic industry's ability lo nn-cl mil-
itary and civilian defiMsc rc'c|uire-
mcnls.

Crossroads. I .>'../.. 25 min.. li ».

1952. Dramatic story that slal.>.
the <ase for compelitivc. privately
managed business i u li u in a n
terms.

.Iinerican Frontier. 29 min.. b «.
195.3. Story behind the di.scoverv
of oil in W'illislon Basin in \orlb
Dakota. g-

a colorful picture of oil's progr

"American Frontier"

LATEST A.P.I. FILM TELLS WILLISTON BASIN STORY

Sponsor: Tlie American I'ctroleuin

Institute.
Title: .American Frontier. 29 min..
b w. produced by Affiliated Films.
Inc.. supervised by Film (Coun-
selors. Inc.
• In April. 1951, Amerada Pe-
troleum Corp. "brought in" a dis-
covery oil well in the Williston Basin
of North Dakota that touched off an
oil boom that is still making vast
changes in the bleak isolation of
the north country farmlands. The
.American Petroleum Institute's new
Oil Progress Week film for 1953
documents this discovery and tells
what happened to the oil men who
unlocked the vast oil reserves, and
to the people who are living through
the revolutionary development of
the area.

This Is "The Basin"

The film opens with scenes of the
Williston Basin's 10.000 squan-
miles of enormous frozen silence,
peopled by "lean men and lonely

women in iheir plain, square farm-
houses, and in their towns "with
names as American as a banjo
tune. " We see it through the eyes
of Nils Halverson. wheat farmer and
schoolteacher, who remembers the
dust bowl era of the 19.30's and
wonders what a boom prosperity
will mean to his people.

The Order of Progress
First to arrive are the geologists
and geophysical crews, probing the
earth for possible oil-bearing forma-
tions. Next come the lea.se men from
the different oil companies, bar-
gaining with the farmers for the
right to drill on their land. Finally,
the production crew moves in. The
scenes of these men struggling in
the bitter cold and blinding snow
to "bring in " their well — and their
climatic moment of success — form
the highlights of the film.

What happens, nowadays, when
an oil boom strikes a small town
ICONTINIED ON NEXT PACE I

To This Bi.exk. Snovvboi nd Lvno of the WilUslon Basin
survey the untold economic future of its oil.

the

who

N I M K K K 7 • \ O 1, I i\I K 11

American Frontier:

(CONTJMEl) FROM I'RKVIOIS PAGE)
i* faithfully rocoimled. with loral
rcsideiils and oil rompany officials
<oo|ifratiiig to provide for \astly ex-
panded housing, eduealion and other
faeilities. Instead of the chaos of
ihc old-linic boom town. W illislon
today is a model of orili'i ami far-
sighted civic planning. The dis-
covery of oil has brought tr.incruluus
changes to the north country. Init
ihey are welcome ones. In the words
of Nils Halverson: "I finally under-
stood that oil will enrich the li\c-
of hundreds of my neighbors who
will never own a well or sec a drop
of petroleum. I finally know for
sure that the coming of oil was
good for all of us."

A Masterful Documentary

Amrriran FronliiT was directed
b\ a master of the documentary
style. V^ illard Van Dyke, and pho-
tographed by a cameraman of the
same school. Richard Leacock. Both
are at their best, which is very, very
good. Melvin Powell has composed
an original musical score, performed
bv members of The New York Phil-
harmonic-Symphony Orchestra
under the direction of Alexander
Smallens.

The film will be a\ailahle from
anv office of the API's Oil Industry
Information Committee for several
months. It will later be handled,
additionally, by a commercial dis-
tributor.

Deserving mention, in this con-
cluding paragraph, is the complete
catalog of oil industry films which
the American Petroleum Institute
has contributed as one of its typical
and most useful services to the
industry. gp

Below: Wii.liston Residents Learn
at a typical regional mc<":ir,^ •■'■•■ni' In

Nils H.alverson, WUlislon
jarmer, is featured player in
"American Frontier," new API
film rerieu'ed this month.

."^port.s." and "Wild Animal Series."
One-third of each playlet is devoted
to a sale message, and Mid Conti-
nent tells its dealers:

". . . jar less than one rent you
can reach three prospects through
D-X movies."

•'Adventurer of Rudy Crude"
The first sound, color l()mm
film produced by D-X was The
Adventures oj Rudy Crude in 1916.
It is about half animation, and tells
the story of quality motor oils 'from
ground to ear."

Other significant Mid-Continent
films have been Jewels oj Progress.
the history of the Company, and
Conquest oj the Hourglass, about
product performance in \h Jenkins

Mid-Continent on the Screen

■*■ Mid-Cojitincnt I'elrulcum Cor-
poration, with general offices in
Tulsa, Oklahoma, has 15 years ex-
perience in the use of motion pic-
lure media for public relations and
to stimulate improved product
knowledge and selhng efforts in its
dealer and sales organizations.

Outstanding in the Company's
program is a current offering of
.W-second film trailers to all D-X
dealers for scheduling in local thea-
tres. Produced and distributed by
the Alexander Film Company of
Colorado Springs. Colorado, the
trailers are purchased direct by the
dealers and carry their own im-
print. Since production costs are
absorbed by Mid-Continent, all the
dealer must pay are charges made
by the theatres.

Three series of 13 shorts are
available. "I nusual Oil Industry
Occupations." "D-X Parade of

AbOIT Oil and its role in their future
"American Frontier."

.-peed runs on Boinicville Flats. The
above films as well as Crossroads
L'.S.A. and two O.I.I.C. titles are
offered for general distribution by
the Company direct. Only in one
instance has a commercial distrib-
utor been used by D-X.

.4ce in the Hole is the selling
storv of D-X Lubricating Gasoline
made for the sales organization and
dealers. Two slidefilms are also in
current use to dramatize the im-
portance of cleanliness and good
business management in successful
service station operation.

Llse Both Slides and Films
Other uses of the audio-visual
media bv Mid-Continent have in-
cluded the filming of special mes-
sages by key executives for show-
ings at dealer and sales meetings,
and the use of color slides and films
to dramatize new products, special
sales campaigns and advertising
programs at Spring and Fall sales
meetings.

D. C. Rogers. Advertising man-
ager, is the executive in I'harge of
this well-rounded picture program
at Mid-Continent Petroleum Cor-
poration.

Public Relations Films
Serve Sunray Oil

* Public relations and reports to
stockholders are the services per-
formed by motion pictures for the
.Sunray Oil Corporation, with head-
cpiarters in Tulsa. Oklahoma.

Mr. Luther Williams, public rela-
tions manager, said the Company
has sponsored one sound motion
[liiiure entitled Sunray Travelog.
This film is currently distributed
by the Company direct.

Phillips Petroleum
Trains and Entertains

* I. Mil withmil a Ml film program,
tlic I'hillij)^ I'droleum Company,
one of the major firms in the oil
industry, makes exten.sive use of the
media of motion pictures. Gener-
all\. films produci-d are handled by
llic individual departments con-
cerned, though activity seems to
(■enter in the Advertising Depart-
ment where two emplovees take
care of films.

For example, the Sales Promo-
tion Department for the past four
years has made a training film for
dealers and .salesmen. The Em-
ployee Recreation division la.st year
made a film about the Company's
basketball team.

Outside Suppliers Used
The Advertising Department,
headed by F. L. Rice, has a Cine
Kodak for taking special films for
any department interested in using
the facilities. Most film production
howe\er. is handled by outside
sources. Of W titles in current dis-
tribution, only three were made in-
ternally.

Most of Phillips" titles are for
internal use. and a good many are
on the subject of safety. These are
used at safety meetings in the field,
and are handled by the advertising
department.

.\ library of purchased films is
maintained for free loan to inter-
ested groups.

Company Projection Rooms

.\t the Company's headquarters,
the new .^dams Building in Bartles-
\ille. Oklahoma, a number of pro-
jection rooms are available for pre-
viewing company produced or other
films. A main auditorium in the
liuilding is used by the Public Rela-
tions Department for showings of
industrial and purclv entertain-
ment films.

In all. Philli|j> Petroleum has 260
prints of 61 titles for employee and
dealer training, safety education
and public relations. These are
backed up by purchased films. 25
sound motion picture projectors and
20 sound slidefilm projectors for
an active, though de-centralized,
inolion pictur<' [irogram.

Balance Is the Keynote
Above all. Phillips" films reflect
the essential balance of dealer-em-
p/oyee-consumer use which typifies
I he most successful of the.se oil com-
pany screen operations. R'

BUSINESS SCREEN .MAGAZINE

United World can show YOU how to reach an audience

of more than IO59OOO9OOO film viewers!

1. Non-Theatrical Audiences Millions of adults and youths can now be 3. Television Distribution

Organized groups meeting regularly in the reached through showings of sponsored motion 26,812,000 television-equipped homes now

U.S. own and use more than 500,000 16mm pictures arranged through the nationwide fa- being served by more than 200 stations

sound proiectors. Un.ted World s full poten- cilities of United World Films. Conservative furnish a constantly increasing audience for

lo by audience is: estimates reveal that U W can reach upwards sponsored motion pictures acceptable for

Category: No of Per^uns BH °* ^^^■'^^''^^ viewers through the following showing on a sustaining basis. Where films

^^^1 mediums: 1. Non-Theatrical showings— 74,000,- of sufficient public interest ore acceptable.

Schools and Colleges ..20,100,000 ^H qOO; 2. Rural roadshowings-2,250 000- 3 United World offers the most convenient ond

Churches (all faiths) 17,325,000 ^H Television-15,500,000; 4. Theatrical showings- economical means of TV stotion contact.

eiubs. Associations, Lodges ^H 13 250 000 Audieneei upwards of 15,500,000 can

ond Fraternal Groups 21,050,000 ^H be reached throuoh U W facilities.

Women's Clubs 4,250,000 ^^M

Labor, Veterans and Form ^^H 2. Rural Roadshowings 4. Theatrical Distribution

Organizations 10,075,000 ^^H Merchant-sponsored showings of films attract Over 10,000 "drive-ins" and theatres poten-

Youth Groups 1,200,000 ^^H large audiences in rural areas on a seasonal Hally con show short subjects of a public

,. y. --- --^ ^^H basis. United World oudiences averaging 300- service character and promotional films with

k J .u u?? r"T*'* VH -^ ^H 400 persons may be reached for OS low OS lie direct merchandise content. Upwards of

reached through the fac.t.t.es of United ^M p., viewer. U W can reach a total rural 13,250,000 viewers can be reached

"' BH roadshowing audience up to 2,250,000. through this nnadium, via United World.

-^ ^uoiiJiaru of
»rta' - JftUtmalioHal f^Ulu

ID'S LARGEST DIST

■'": iag;--' '-^'y «^i^ -i',-»r:j;:-

U 43 JC^ Wa^l Jir,a. 0/ US.

bR OF 16mm SOUND

-I

^ey Film Distribution Offices
Bianiiet United States • • •

These 16mm Group
Audiences Served
by United World . .

• ^

Albany, New York
Atlanta, Georgia
Charleston, W. Virginia
Birmingham, Alabama
St. Louis, Missouri
Boston, Massachusetts
Buffalo, New York
Chicago, Illinois
Cleveland, Ohio
Baltimore, Maryland
Dallas, Texas
Denver, Colorado
Des Moines, Iowa
Detroit, Michigan

Green Bay, Wisconsin
Hartford, Conn.
Indianapolis, Indiana
Kansas City, Missouri
Fort Wayne, Indiana
Los Angeles, California
Louisville, Kentucky
Milwaukee, Wisconsin
Miami, Florida
Millbridge, Maine
Fargo, North Dakota
Minneapolis, Minnesota
Nashville, Tenn.
New York, New York
Seattle, Washington

Oklahoma City, Oklahoma
Philadelphia, Pa.
Phoenix, Arizona
Pittsburgh, Pa.
Portland, Maine
Raleigh, No. Carolina
Richmond, Virginia
Newark, New Jersey
Rochester, New York
Salt Lake City, Utah
San Francisco, California
Washington, D. C.
Wichita, Kansas
Scranton, Pennsylvania

erSonaC IKepredentatlved + millions

OF PIECES OF PROMOTIONAL MATERIAL ANNUALLY

To secure the best in sponsored film audi-
ences, United World representatives per-
sonally visit program chairmen and group
eaders of all types, check their film re-
quirements and schedule bookings far in
advance. These advance booking notices
enable the sponsor to arrange further pro
motional tie-ins. Behind our national serv

ice organization of skilled booking repre-
sentatives are millions of pieces of
promotional literature, catalogs and spe-
cial listings which continuously develop new
audiences for our sponsors. Extensive mail-
ing list activity assures your film the
maximum in potential audiences.

wm\i\

POaCO BDS'uBOBOOlEanim

• Millions of influentiol Americans interested in
high-quality sound films are familiar with the
outstanding film reputation of Universal-
International, a pioneer in the distribution of
motion pictures for over 40 years. Castle Films—
a pioneer in 16mm films— and mony other
divisions combine to make United World a
leader in this field. Experience, audience con-
tact and national reputation stand behind
every sponsored film program handled in the
43 well-equipped regional film libraries main-
tained by United World Films in major popu-
lation areas. Efficiency of operations and
accessibility adds these regional offices to your
own organization.

From the outset, your film program is a
"custom" operation in these United World
offices. Careful print handling and inspection,
meticulous attention to records and shipping
details, careful selection of audiences and
complete data on each showing are part of
our obligations as your company film depart-
ment.

Well-located regional film outlets reduce
wasteful time in transit, saving you print cost
and increasing audience results per print in
use. Convenience -\- efficient handling -^
economical cost s^ greater results through
United World. Have a United World distribu-
tion specialist review these positive advantages
with you.

For Only a Few Prints

Whether your film progran
requires comparatively few
prints for highly-specialized
oups such as technical societies
dealer showings, etc. or if you use
many hundreds of prints of a single
subject for saturation bookings to moss
audiences, including television, road-
showings, 16mm non- _
theatrical, etc. you spe-
cify the United World
distribution service de-
signed to fit your needs
ond your budget.

STATISTICAL ANALYSIS IN RECORDS & REPORTS

and record copies provide adequate and useful data
for the control of your sponsored film distribution
program: (1) A summarized report is provided you
each month showing date of exhibition, location, name
of group, number of showings and bookings, and
adult or youth attendance; (2) Record of Exhibition

Brm verifies showing and supplies complete data '
to attendance and audience reaction. (3) Advance
Booking Notice — supplied you immediately on con-
firmation of booking, enabling promotional tie-in.
(4) Exhibitor Confirmation Form details exact speci-
fications to be conformed by film user.

Through long experience in
meeting the needs of film
users, U W booking repre-
sentatives bring your films
to the best possible audi-
ences.

Custom Handling
f Valuable Prints

Id/idual care of the

>C50r's prints, whether in
3i' or black-and-white,
o e s print replacement
5s, assures the best in
Icing performance.

Trained Personnel
Handle Key Details

Precise control of import-
ant shipping and report
data assures U W sponsors
of prompt and accurate
print records and complete
audience data and reac-
tions.

!ki^

TELEVISION VIEWERS

United World serves the
nation's continuously-
(-.ijiif^™ expanding number of
^ " V ^^ television stations with
daily film shipments and we are pre-
pared to meet your television distribu-
tion needs with efficiency and econ-
omy. Sponsored films acceptable for
sustaining program use are shipped
from our 43 vantage points most
quickly accessible to TV stations, thus
meeting their requirements for time
and dote bookings, PLUS saving you
cost of prints needlessly tied up in
"waiting time."

16MM RURAL AUDIENCES

Movies ore a notional
habit and the most pop-
ular pastime in rural
towns and hamlets of
America. Sponsored film distribution
to these farm and small-town audi-
ences, reaching groups which averoge
300-400 each and range up to severol
thousands, is a United World specialty.
Let us bring your prints to these large
and responsive rural audiences.

THEATRICAL FACILITIES

Arrangements for
"drive-ins" ond theatri-
cal distribution may be
'l' made through United

World Films. Short subjects of an im-
portant public service type are fre-
quently acceptable for theatrical
showing. Special promotional films
with direct merchandising tie-ins (such
OS drive-in theotre purveyors) have
also been successfully distributed to
large audiences through United
World's unexcelled distribution facili-
ties. Let us screen your film for anoly-
sis and recommendation.

Take a Look at Our Family Tree...

NATIONAL AND INTERNATIONAL DIVISIONS:
UNIVERSAL-INTERNATIONAL FEATURES

J. ARTHUR RANK FEATURES

UNITED STATES GOVERNMENT FILMS

EDUCATIONAL FILMS RELIGIOUS FILMS

FILMS FOR TELEVISION

our

ASacharound . . .

As the world's largest 16mm film distributor,
United-World Films combines over four decades of
experience in film distribution with nationwide and
international facilities specializing in this service.

These "Blue Chip" Companies
Are Typical U-W Clients

Here are a few of the outstanding business organizations
United World has been privileged to serve. Many of these
have been continuously active U/W clients for years.

Association of Amerlean Railroads
Instiiute of Life Insurance
|l|^ The B. f. Goodricft Company

Procter & Gombie \^JM%
National Live Stock & Meat Board
fuller Brush Co.
\^ ^ / H Westingfiouse f fecfric Corp.

ond mony others

ilNITED

CASTLE FILMS

our

fKepufatlon . . .

Quality in service and product is acknowledged
and verified by the hundreds of thousands of film
users who regularly utilize part or all of United
World's unequalled facilities.

Let UnitecJ World Analyse
Your Distribution Needs — Costs

No matter how modest or extensive your film
requirements, there is a United World "custom-
designed" distribution plan to meet your needs.
From one or all of the 43 conveniently-located
regional film offices, your prints get there faster,
in better showing condition, and are more promptly
returned to serve new audiences. Without charge
to you, have one of United World's experienced
distribution analysts review your present film dis-
tribution methods and show you how U-W service
con help increase showing results; lower your
actual or "hidden" costs per booking. There is no
obligation on your part for this analysis.

Write, Wire or Phone

''VVORLI^^

605 W. Washington Blvd.
Chicago 6, III.
STate 2-3840

^ubsidiar^ of l/fnti/erdaC-Jrntemattonal f-^ictured

45 PARK AVENUE • NEW YORK 29, N. Y.

1445 PARK AVENUE • NEW Y
TRAFALGAR 6-5200

6610 Melrose

Los Angeles 38, Calif.

WEbster 8-6125

OIL UNIVERSITY: THE SHELL LIBRARY

SHF.i.l. started using films in the
early 1930s primarily for sales
promotion and advertising purposes.
However, it was not until the Puhlie
Ixelations Department undertook a
lonpranfte fdm program in 1915
that Shell had what might he ealled
an organized (dm ellorl.

Serviee to the Piihlic

The puhlie relations film program
was un<l<'rtaken in order to help
give the public a greater and clearer
understanding of the very complex
industry of which Shell is a part.
The backbone of this basic public
relations program is "This Is Oil",
a series of fdms designed to portray
the primary functions of the oil in-
dustry. So far. four of these films
have been produced: to explain
Exploration (the search for oil).
Drilling and Production (drilling
and then getting oil from the earth).
Hefining ( the conversion of crude
oil to usefid products), and Trans-
portation (getting petroleum prod-
ucts to the right places at the right
lime in the right amounts).

In addition to the four "This Is
Oil" films, the Shell Film Library,
the largest film library in the pe-
troleum industry, has nineteen ad-
ditional titles for general distribu-
tion. These films deal with various
aspects of the petroleum industry
and with science, safety and avia-
tion.

Reach 10 Million Viewers

Shell distributes its own films
through its four Film Libraries lo-
cated in \ew York. Chicago. San
Fiancisco and Houston. These li-
braries, operated by the Public
Relations Department, now circu-
late over 5.500 prints, fulfilling over
lOO.tHIO requests yearlv, and serve

5,500 Prints of 23 Current Motion Pictures
Make Industry's Complex Facts Clear and Coloriul

Typical Shki.l Film Is "Pipeline" iilinli ^lums hrnnHjur^
and hardships iniohrd in tayin^ a crude oil line: backbone oj
ihe petroleum industry's transportation system I see next page).

bv Hoberl \i

Kuhl

an annual audience of nearly 10.-
(UKI.OOO viewers.

Shells films for outside distribu-
tion are designed to be both in-
formative and entertaining. As a
nsult. they have gained wide ac-
ceplaiue for showing to civic, fra-
ternal and religious groups as wi'll
as to school and college audiences.

Many of these films are in color.
Color films generally have proven
more popular than black and white
films, which are so produced he-
cause their subject matter is best
suited to this treatment. However,
the fact that films are not in color
<loes not necessarily discourage their
distribution, and in some instances.

black and white subjects are in
greater demand than some color
subjects.

As a matter of policy, Shell avoids
the visual or audio mention of its
name, trade mark and products in
its public relations films, feeling
that greater good will for the com-
pany will hi- generated bv having
.Shell identification only at the open
and close of its films.

Aids for Other Purposes

.Although public relations consti-
tute the largest use of films by Shell,
the company also employs films and
other visual aids for advertising,
sales promotion, safety, employee
('(inmiunicatiiin and scientific pur-
poses.

Prior to the establishment of the
\isual Aids Division in 1951. the
inoduction of films and visual aid
materials was generally supervised
by the department involved. Now
the Visual .Aids Division has the re-
sponsibility of planning and pro-
ducing visual aid materials for all
departments and units of the com-
pany. This action has effected sub-
stantial economies of time, effort and
money, and generally has resulted
in the production of better and more
useful visual aids.

Produce Only Internal Aids

\^ ith the exception of certain
highly specialized productions or
moderate-use productions intended
for internal use only, the production
of visual aids is contracted for with
outside producers.

The Visual Aids Division is con-
cerned only with the production of
visual aids. I pon the completion
of a film or presentation, the prints
or materials are turned over to the

l(:ONTIMEI> ON THE NEXT PACE)

Shell's U ood Hirer (Illinois) rejmrry uas bronchi In screen in <i iiriiphic lisuul report to the cumpaiiy's sharelioldc

fl SHELL FILMS

ICONTIM'El) FROM I'KKXIlllS 1' \1.K I

department for wliiili llnv were
made for distribution and use.

Altliough there is always the
temptation of using two or three
"pel" methods of projection, the
Visual .\ids Division attempts to
select tlie medium best suited to do
the specific job at hand — taking into
consideration the purpose, the audi-
ence, cost, production time, and
most important, when, where, how.
by whom, and under what condi-
tions, the film or presentation is to
be shown. As a result, during the
past two years, these media have

been used: 16mm fdm — (olor and
black and white, with optical and
magnetic sound tracks: 35mni strip
IJIms — color and black and white,
silent and with records; 2x2 color
slides: stereo color slides; 314^1
glass slides — color and black and
white; 16mm animatie strip films —
color and black and white; 6x6 and
10x10 overhead projection slides
with as many as five overlays; and
opaque projector presentations. The
treatment of the presentations has
varied from the cold calculated scien
tific approach to rather broad humor
and the material has ranged from
amateur black and white snapshots
and crude graphs to professional
color photographs and very elab-
orate charts. B"

GROWING MEDIUM:

♦ The very succc.-sful ulili/ali(jn of
films and other visual media by the
Armed Forces during World War II
greatly accelerated the use of visual
aids by industry, and the often un-
recognized impact of television on
all age groups has served to heighten
the demand for information that is
simultaneously conveyed to both the
ear and the eye. For these reasons,
plus the growing complexity of busi-
ness which necessitates quick, clear
and easy-to-understand communica-
tion both internally and externally,
there has been an increasing use
of films and other visual media by
.^hell and by all industry. g-

GEOLOGY TO BY-PRODUCTS IN FOUR TYPICAL SHELL PICTURES

"Harnessing Liquids"

Hydraulics are explained simplv
and graphically in Shell's popular,
scientific film. Harnessing Liquid".
The underlying principle is ex-
plained in an early scene which
shows the effect of pressure on the
cork of a bottle containing liquid.
Since liquid is not compressible, ex-
treme pressure shatters the bottle.
More elaborate examples are then
given to show how a small force ex-
erted properly can lift a heavv
weight. Running time: 12 min-
utes on the screen. ^

The pr.-^.ur. ,.l ,„„ ...rh /..r.r. ,hr
other one out in u suniile illustration
of hydraulic action seen in "Har-
nessing Liquids."

The Shell Catalog

♦ An illuslralcd < atalog of all cur-
rent Shell films is available to film
users from the company. 50 W. SOtli
St.. New York 20.

W^^, /

'/jMs.^

The suruunii crtu.s /u t out <i line uliuh will be joUoived by the seismic
crews "earlhquakers" who set off small charges to get a picture of the under-
ground rock structure — as shoicn in "10.000 Feet Deep."

Geology of Oil Is Shown in "10,000 Feet Deep"

* After a brief description of oil's
]irehistoric origin. 10.000 Feet Deep
shows how geologists chart a region
likely to bear oil and illustrates in
fjarticular how modern seismic ex-
ploration is carried on. The audi-

ence sees how the deepest drilling in
the country is done in inaccessible
swamps with boats and barges re-
placing cars and trucks. The work
of surveying crews is shown in the
field. Running time: 20 minutes. S'

(.lolhes. jewelry, cosmetics, perfume and even furniture contain products
made from petroleum. .4 scene in Shell's film "Oil for Aladdin's Lamp."

The history of ancient geological
ages inscribed in rock by fossils is
deciphered by paleontologists in a
typical scene from "The Fos.iil
Story" described below.

"The Fossil Story"

♦ The Fossil .Story, one of Shell's
most recent films shows fossils in all
their strange and wonderful forms:
an imprint of the delicate tracery of
an insect's wing, the massive foot-
print of a dinosaur, a semi-precious
jewel from a petrified tree, the stony
remains of creatures so tiny there
are 40.000.000 in a cubic inch. It ex-
plains why scientists search for fos-
sils in near and far places to bring
us such vital materials for modern
living as oil, cement, iron, and build-
ing stone. History and science come
alive in vibrant color. Running
lime: 19 minutes. Color. ^

"Pipeline"

♦ .America's network of crude oil
pipelines is the theme of Pipeline.
This Shell film shows the building of
one such line, its techniques and
hardships. The intricate operation
of such a system is explained. Run-
ning time: 21 minutes. 9"

"Oil for Aladdin's Lamp"

♦ Oil for Aladdin's Lamp provides
a glimpse into the dramatic achieve-
ments of petroleum research scien-
tists by taking the audience into a
modern laboratory and describing
some of the chemical miracles per-
formed with the aid of crude oil.
The film shows how scientists take
apart crude oil molecules and re-
mold them into an unbelievable
variety of substances. Running time:
20 minutes. ^

BUSINESS SCREEN

A BASIC SERIES ON OIL

TJIG. speiiarular in operalicui. ami
■■-' aliouiiding in color and ro-
mance, ihe oil industry lends itself
ideally to motion picture treatment.
It is a highly competitive industry:
it supplies more than one-half of
the nation's total energy require-
ments: its operations stretch from
desert sands to the Arctic: in all. it
manufactures more than a thousand
products.

To acquaint the public more fully
with the industry's complex opera-
lions, the Shell Oil Company is pro-
ducing an entire series of 16mm
sound motion pictures, each cover
ing a basic function of the oil in-
dustry.

Four films of this colorful and
highly instructive series, produced
under the general title. This Is Oil,

are now available for showing.
Prospecting For I'etrolmim. the first
picture, dramatizes mans age-old
search for possible oil-bearing strata.
Birth Oj An OH Field, the second
film, exiains the hazards, uncertain-
ties, and consequent costliness of
drilling an oil well, and shows how
oil is brought to the surface from
deep within the earth.

The third film. Refining Oil For
Energy, shows how crude oil is
manufactured into its hundreds of
useful products.

The fourth, and newest film. Oil
— The Invisible Traveler, tells the
dramatic story of petroleum trans-
portation and of how oil. a liquid
that is always trying to escape, is
efTiciently transported over the long
road from oil field to refinery. Q'

Fli.uini: „<■// and n.-u

Prospecting for Oil

* Prospecting For Petroleum ex-
plains, simply and graphically, the
geologic theory of how oil was
formed in the earth countless cen-
turies ago. Mankinds interest in
petroleum deposits is traced from the
days of ancient Babylon to the
bringing in of the first commercial
oil well in 1859. From this point,
the film takes up the science of oil
exploration, showing how it ad-
vanced from the days of playing
"hunches " to the employment of
amazing ilevices for "seeing into the
ground" today.

Prospecting For Petroleum covers
every aspect of oil exploration
thoroughly, using three-dimensional
figures. Sequences of the film are
"acted" by these miniature figures
on model sets. Running lime: 21
minutes. Color. 53'

IMCTIRKS rOlRTESY SUKII, I.IBR^RY

The Refining Process

♦ Refining Oil For Energy goes be-
hind the scenes at a huge refinery
to show how crude oil is transformed
into finished proihicts.

By combination of live aclioti and
three-dimensional animation photog-
raphy. Refining Oil For Energy
shows what happens to the oil inside
the endless miles of pipe, the roar-

^■tlimen-iionul animati

il {

in drilling as slioun in "Birth oj an Oil Field"

ing furnaces, and giant fractionating
columns.

In simple, entertaining style, the
picture explains the distillation proc-
ess— crude oil separation.

In one sequence, the camera goes
inside a giant catalytic cracking unit
capable of cracking a million gal-
lons of heavy oil daily — and shows
how it operates. Running time: 20
minutes. Color. 5

"Birth of an Oil Field"

♦ Birth Of .in Oil Field shows how
an oil well is drilled and how crude
oil is brought up from the ground
and started on its v,av to the re-
finery.

After picturing the erection of the
derrick, the film shows the operation
of the heavy equipment by drilling
crews, follows the drill bit as it cuts
deeper and deeper into the earth,
and tells how chemically treated mud
is of invaluable aid to drillers. The
film then depicts the natural forces
which make oil How from thousands
of feet below the surface.

Live-action photography was used

to obtain dramatic glimpses of a
drilling crew at work, while three-
dimensional animation photography
reveals what takes place below the
surface of the ground. liunning
time: .30 minutes. Color. ^

kes refining proce.ts understandahle.

T.vNK Car loading begins oiFs trip
to market . . .

"Oil, Invisible Traveler"

♦ Oil The Invisible Trmrler tells
the dramatic and important story of
petroleum transportation.

The movement of crude oil and
its products has become one of the
nations biggest transportation jobs.
F.very dav. 21 hours a day. about
HOO million gallons make their jour-
ney from oil field to refinery and
from refinery to market.

By interesting use of both live ac.
lion and animation. Oil — The Invis-
ible Traveler traci-s the history of
petroleum transportation and shows
how the present great network of oil
carriers — pipelines, tankers, barges
-evolved from the barrel. 5J"

AIR AGE EDUCATION

Shell Presents a Series
on Principles of Flight

♦ A series of six films under the
series title "How All Airplane Flies."
lireaks down the theory of llipht into
lis major components — /,///. Drag,
Thrust. Forces in Balance. Slabilily.
Controls — and makes each simple
enough for the average layman to
understand. This Shell series has a
total running time of 61 minutes.
These Shell films give the novice
pilot a basic understanding of (light
technique in vivid fashion. ^'

In a .s/rfr-s/;;/. lli<
more lijt than the
upward .slant, or
uings. This tends

h.urr ni„i: firls

uppfr. due to the
'diehedral" of the
to level the plane.

Today, the helicopter plays a big rote in the surveying of inaccessible but
potential oil areas, shown in scene jrom "The History of the Helicopter."

"History of the Helicopter"

♦ The History <-/ the Helicopter tells
the fascinating story of rotating-
wing flight in ea.sy, understandable
terms. Combining historic footage
and shots from private collections
with new material, the film traces
the development of the helicopter
from the visionary drawings of Le-
onardo da Vinci to todays troop-
carrying giants. Running time: 25
minutes on the screen.

"Flight Log"

♦ Produced with the looperation of
the U. S. Army Air Forces, Flight
Log presents a running history of
plane design from the Wright Broth-
ers" first flight, which is shown, up
to the present, and also affords a
glimpse into the future. The film
puts particular emphasis on the spec-
tacular progress of engine designers.
plane manufacturers, and petroleum
scientists during World War II.

If right Brothers' famous first flight, actually photographed at Kilty Hawk.

Guides and Wall Charts

♦ Shell supplies its film borrowers
Colorful wall posters oj "This Is Oil' series serve teachers and students in the nation's schools with teachers'

THIS IS OIL

'BIRTH OF AN OIL FIELO-THE STORY OF DRILLING AND PRODUCTION

• i

guides and wall charts are designed
to accompany the four color films in
the This Is Oil Series. Prospecting
For Petroleum. Birth Oj An Oil
Field. Refining Oil For Energy and
Oil — The Invisible Traveler.

V^ hen a request for any one of
these films is received by the Shell
Film Librarv from a school or other
institution of learning the proper
teachers guide and wall chart is sent
ten days in advance of the film ship-
ment. This gives the teacher a
chance to review the subject matter
of the tilm and prepare the class by
use of the wall chart before the film
1- shown.

.\fter the showing they may be
used for review since the guides and
wall charts are retained by the
teacher and not returned with the
motion picture film. ^

■*• The first industrial film ever
jirodiired using the Panoscope
uide-srreen lens has just been com-
])leted for Cities Service Oil Com-
pany by Science Pictures. Inc..
working in collaboration with In-
formation Productions. Inc.

The Panoscope lens, developed
by C. P. Goerz .American Optical
Company e\clusi\ely for Austin-
Clune International, has been the
subject of much research and ex-
perimental work in recent months
by Science Pictures and Informa-
tion Productions, and the Cities
Service film is the first complete
])roductIon to be released.

The tie-up between the sponsor
and the new wide-screen technique
is a natural. Cities Service, whose
new '"S-D" gasoline has recently
reache<l the market, was lookinL'

Here's the Shape oj a standard
wide-screen dimension as pictured

for a new dimension in film to dem-
onstrate its qualities before a meet-
ing of the company's top executives
gathered for conferences at \^ hite
Sulphur Springs the last week in
October.

Result Is Dramatic!

Production was originally
planned to be entirely on a test
basis, but so spectacular were the
results that it was decided to go
ahead with full production. The
resulting picture, called A New
Dimension is an exciting and dra-
matic 10 minute film. Footage
centers around Cities Service oper-
ations on the New Jersey Turn-
pike, for which the oil company
has the exclusive contract for serv-
ice stations.

The surprise for nioj^t viewers at

film scene shoiin in contrast to the
above.

White Sulphur Springs was not the
efTectiveness of the wide-screen tech-
nique on such sequences as the ar-
rival of tankers in New York har-
bor or the shots of the broad Jersey
Turnpike. This had been expected.
What had not been looked for was
the remarkable effect of the added
dimension in close-ups, one-shots,
even scenes of vertical composition
— these handled most effectively
through tilts.
Good Definition and Quality
Color quality of the commercial
Kodachrome was excellent, as was
definition. The Panoscope lens,
with its ratio of 2 to 1 apparently
gives superior definition to that
possible with other anamorphic
lenses. Its 2 to 1 ratio seems to
be a happy compromise between

[nv. Panoramic Sweep oj Cities Service oil storage juriliiu
is shown in this wide-screen scene from "A New Dimension.'

(.hicago

"Wide-Screen" for New Cities Service Film

NEW PRESENTATION UTILIZES PANOSCOPE LENS

standard projection and the "rib-
bon-like" effect of 2.55 to 1 super-
wide-screen systems.

Both Science Pictures, and In-
formation Productions, who col-
laborated on this test, will make
the technique available to all clients.
Costs should be negligibly higher
than normal production costs — the
only extra being the necessity of
buying the projection lens (which
fits all standard projectors).

The producers point to two other
great advantages of the Panoscope
lens. One is that the lenses, avail-
able in both 16mm and 35mm sizes,

are compatible so pictures can be
filmed wide-screen on 35mm nega-
tive and later reduced for 16mm
showings in exactly the same way
as is done using conventional lenses.
Second, films .shot with the Pano-
scope lens can be optically
printed for projection through
standard lenses where this is de-
sirable. The optical printing re-
stores the compressed negative
image to standard dimensions.
Thus, a film photographed with
Panoscope can be used for special
showings on wide-screen and later
be released for exhibition on stand-
ard projectors and screens. ^

Atlantic's Films Serve Community

•k Another oil company maintain-
ing a large library of syndicated
16mm motion pictures for public
relations purposes is The .\tlantic
Refining Company, one of the East's
leading marketers of oil products.
Attractive Color Catalog

An attractive two-color catalog
issued bv the company's film li-
brarv 1 26(1 South Broad Street.
Philadelphia ) lists 285 sound films
covering a wide range of subjects.

Probably for the dual purpose
of limiting requests to those serious-
Iv interested in using the films and
helping to offset costs, a service
fee of 81.00 is charged for each
shipment, regardless of the num-
ber of films iinolved. The fee must

acconipanv the request for films.

In addition the user is required
to pay return postage.

Approximately .30 percent of the
Atlantic library is devoted to sports
films ranging from football through
physical training and horses. .\
large number of eight-minute car-
toons are offered, and travel films
and documentarys about X^ orld
War II are well represented.
Entertainment and Ediiration

Other general topics included are
nature, comedy, musical shorts, edu-
cation.

The categorv' "commercial in-
struction" includes panoramas of
the oil industry, and a few titles
valuable for dealer training. |f

\ O 1. 1 M E 14

'f>myti

Screening of mi-mber films ira.s a Irndilionnl program pieiil In Alcoa s ihcnir: al I'lllshii ri^li.

Pittsburgh is Host for lAVA Fall Meeting

Vitality of Eastern Metropolis Is Background for an Eventful Program
as Business Film Executives Conclude Three-Day Meeting of Membership

PITTSBIRGH'S ENTERPRISE
and the spirited vitality of this
"new" metropolis of the East,
exemplified in towering mid-town
skyscrapers, a model air terminal
and some of the nation's most pro-
ductive companies, brought an in-
fectious enthusiasm into the pro-
grams and discussions of members
of the Industrial Audio-Visual Asso-
ciation, meeting in that city last
month.

The annual fall meeting of I.AVA
was held in the model facilities of
the shining new I SS Building and
its 10th Floor Auditorium. Screen-
ing sessions were held in the equally
bright new theatre facilities of the
.Alcoa Building, just a few squares
awav. Arrangements for one of the
most interesting meetings in LAV As
history were made by a local com-
mittee, headed by Ray Roth of U. S.
Steel and shared by Ralph Hoy.
.Aluminum Company of America; R.

R.\ILR0.\DERS among lAVA members
at Pittsburgh were (below. I. to r.)
Fred Beach. A . Y . Central; Bill Cox,
Santa Fe: John llaukinson. lU. Cen-
tral: and ClilJ Mradous. C & O.

A. Roxas and Ken Day of Westing-
house. Leo Beebe. lAVA president,
was the presiding officer and open-
ing speaker.

Present .\ward Placjues

The first presentation of lAVA
merit awards featured the organiza-
tions mid-program luncheon on
^ ednesday. October LI. Plaques
honoring the individual contribu-
tions of members John Hawkinson,
Don Steinke and 0. H. Coelln. Jr.

were presented in an informal cere-
mony. Mr. Hawkinson was honored
for his consecutive years of service
as the organization's efficient treas-
urer and Don Steinke received the
merit plaque for his long period of
service "beyond the line of duty" as
lava's corresponding secretary.

Ott Coelln helped to found the
present organization, bringing to-
gether the first group of prospective
members at informal luncheons and
dinners to form the nucleus of a now

These Xew IA\ A Mi .Miiius mn- jarmally inducted ul Pillsburjih: (lejt to
right above) I. A. Anderson, liroiin & Bigelon : J. H. I icary, E. I. du Font
dc Nemours & Co.; John Ellis. Ford Motor Co.: .4. W. Nelson, .iutomatic
Canteen: C. .i. Fox. Brown & Bigelow: I). R. Rickert. Consumers Power.

vigorous and growing association of
business fdm executives. The pub-
lisher of BlSINESS ScKEEN also
served as program chairman for sev-
eral annual meetings but has since
assumed a purely advisory role, in
kee[)ing with the organization's strict
doihiru- (if membership activity.

Alcoa Executive Speaks
A notable address, keynoling
1A\ As role as counsel to manage-
ments' interest in company film pro-
grams, was delivered by Arthur P.
Hall, vice-president in charge of pub-
lic relations and advertising for the
■\luminum Company of America.
Mr. Hall's subject "Motion Pictures
and Visual .Aids as Viewed by Man-

mm ^wf

l.W.\ President Leo Beebe greeted

guest speaker Julien Bryan.

Tom Hoi'K. l,rurnd Miii-,. intro-
duced Mr. Bryan to the membership.

agement was a luncheon address on
the first day's program.

Reminding his professional audi-
ence that "in the last decade, man-
agement has become increasingly
aware of not only the desirability of
but the necessity for presenting its
views, policies, philosophies and its
practices and the reasons for them to
its various publics." Mr. Hall de-
clared that "we in management have
Ixcorae overwhelmingly convinced
that "sight" plus 'sound' is the best
means of getting across a picture or
a message." Summarizing his view-
point, he stated:

"That standards sit up bv your
association can do much to help . . .

BUSINESS SCREEN MAGAZINE

motion pictures and visual aids are
bironiing more and more recognized
bv management as important and es-
sential tools of management.""

The Alcoa management's attitude
can be measured by the fact that the
company has in its active film li-
biary some 20 films that have been
shown to 70 million people. This
audience embraces all "publics." in-
cluding employees, stockholders, cus-
tomers, suppliers, educators, both
Federal and state governments and
thought leaders.

Another guest speaker of note was
the famed lecturer and film maker.
Jiilien Bryan, executive director of
the International Film Foundation,
who delivered a challenging talk at
an evening session. Included in Mr.
Bryans presentation were recent
color films of the people of the trou-
bled Near East. Citing the honesty
and forthrightness which must char-
acterize good documentary produc-
tion, this expert called for business
to assume a role of leadership in
films of this kind.

Opportunities in TV
Televisions potential as a means
of reaching mass audiences through
the sustaining use of business-spon-
sored motion pictures was discussed
during the regular meeting program.
Hugh Ralston. Ford Motor Company
motion picture executive, described
his company's experiences in field,
citing both limitations and poten-
tialities for station cooperation. Not-
ing that Ford films had received
more than 600 television showings
up to recent date. Mr. Ralston de-
scribed the company's present news-
reel service for television news-cast-
ers and the experiences in a regional
showing of Technique for Tomor-
row, new Ford motion picture on its
ultra modern "automation" facilities
in Cleveland.

Other television presentations in-
cluded R. A. Roxas' description of
Weslinghouse experience with closed-

circuit product promotion meetings,
a demonstration of the TelePrompter
by W. W. Marsh, and a talk "New
Horizons for Live Television " by
E. Carlton Winckler, production
manager of CBS Program Depart-
ment. Ken Day of Westinghousc
gave a visual talk on "Behind thi'
Scenes of Studio One."'

Of highly significant interest to
all IA\ A members was Kurt Ross"
well-illustrated paper on "Visual
Presentations for Management.
Dealing with color slide preparation
and projection. Mr. Ross' paper was
delivered by Ray Roth. Key pas-
sages from his text include the fol-
lowing :

"Visual presentations do cost mon-
rv. Unl Id"- rcrogni/c ih.nl report*

Tkeasirer John Hawkinsox re-
ceives award plaque as Illinois Cen-
tral executives and lAl A officials
extend congratulations.

to management often represent
months of work of the research staff,
thousands of dollars in salaries and
travel expense. All that for a type-
written report. Not only does the
report represent a sizeable invest-
ment, but the aim of the study is to

Pi.u.ii ES KOR Mehitoriois Service were awarded to III I in, inh, ;> (jront
row. left to ri^hl) John Hawkinson, Illinois Central: 0. II. Coelln. Business
Screen; and Don Steinke. Dow Chemical Co. Past-president Dan Rochjord,
Standard Oil (N. J.) lejl rear and president Leo Beehe (right) made the
organization s first service awards at the annual jail meeting.

bring about action by management
— decisions which will usually di-
rectly influence the profits of your
company.

Research: an Idea Factory
"Statistical, economic and com-
mercial research can be likened to a
factory — an idea factory. Just as we
manufacture and sell more tangible
products, with reasonable selling
and promotional expense, the ideas
of economic research must be sold,
sold to management with proper se-
lection of the means of selling.

"One of the most important means
is the visual presentation, which
should not be regarded as merely a
supplement to oral presentation. It

Enjoying Pittsburgh"s Hospitality at one of IAF.4's well-attended lunch-
eon meetings were these members. Companies represented included Shell
Oil. Du Pont. Brown & Bigelow; Raytheon. Humble Oil. Santa Fe. Socony-
1 acuum. I\ew York Central. Illinois Central. Chesapeake & Ohio: Standard
Oil IN. ].). IT'eslinghouse. U. S. Steel, .ilcoa. Bakriile. Genera! Motors, etc.

helps the audience to concentrate on
the subject at hand. It is a tool in
the process of thought stimulation."
Mr. Ross continued his thorough
exposition of the subject with numer-
ous examples from visualized pres-
entations created for U. S. Steel
executive groups. These slides illus-
trated most effecti\e visual tech-
niques, visual "cliches" to avoid, the
proper use of overlays and color to
highlight significant ideas. They
also presented good treatment of
organization charts and statistical
tables. Typical of good ijassages
from his illustrated remarks was this
passage on "forecasting":

Tips on Forecasting
"One basic requirement in our
charts — and this should be accepted
more universally — is that the plotted
lines should be heavy. We see too
many charts which have anemic
graph lines. The thickness of the
(CONTINUED ON THE NEXT PAGE)

Winners of National Safety Film Awards
Receive Plaques During Annual Congress

if rill' years bfsl safily mo-
tion pictures were honorrd dur-
ing the recent National Safety
Congress at Chicago's Hilton
Hotel when O. H. Coellii. pub-
lisher of Business Sckkkn made
the formal presentation of
plaques in a special evening
ceremony on behalf of the
National Committee on Films
for Safety.

"""" [**■

Abo\ L Gudfriy II Millir man-
iijier. Sliim\ and />/sp/ais De-
partment. Kai'^er If iliyi Corpo-
ration (f(sp/ais plaque received
for "'ITord oj Honor" film.

Above: George Becker,
Vogue-tf right studios, pro-
ducer of "fford of Honor"
witnessed award with ( right)
R. M. Hough. Modern Talk-
ing Picture v. p.. distributor
o/ prize-winning film.

Above: Cul. M. S. Moody
I right) 5th Army Signal Officer
received plaque for Army pro-
duction of "On Post Safety."

Left: Dick Bennett (NAAMIC)
receives plaque for "Dark Da:e'
from O. H. Coelln.

Below: (I. to t. front row) 0. H. Coelln. Mrs. .Anne L. Lachner. Bhi
Cross p.r. director: M. F. Biancardi, member A-V Committee
Natii)nal Safety Council; (back row) Joseph E. Havenner, mgr. Pub
lie Safety Dept. Auto. Club of So. Cat.; Harold O. Carlton, Amer
Auto. Assn.: Col. M. S. Moody, 5th Army: Paul W. Eberhardt. vice
pres. Walter Kidde Company; and Godfrey H. Miller. Kaiser-ff illy

lAVA AT PITTSBURGH SAFETY WINNERS

I (ON'TIMEI) KKOM PRECEUINC PACE)
]j|otled line does not interfere with
the accuracy of a graph."

Color techniques were particularly
elTective, including a series of slides
with varicolored bar charts, a slide
Mith three-dimensional setups with
I be bars made of painted wood strips
placed against plate glass and an-
other utilizing simple Woolworth
toys that gave an otherwise prosaic
subject that added "lift."

*"We often start visual planning in
a session with the research analyst
at which he briefly describes the
problem. Lets say we 'kick the sub-
ject around." In such a session we
may make some thumbnail sketches;
and. as the visuals connect, we wind
up with the outline. Thus, the vis-
ualization helps to pinpoint the
thinking.

Use All Types of Visuals

Summarizing his presentation, Mr.
Ross said :

''We try to utilize every means of
visual and audio communications for
our management presentations, even
motion pictures — using magnetic
sound recording with film footage se-
lected from existing films. Yes. mo-
tion pictures can be used for man-
agement presentations, but how
often does the analyst complete a
management report so far ahead of
its use that he can give the produc-
tion stafiF time to make an original
movie?

"Occasionally, we utilize !^5mm
filmstrips. but only where the se-
quence of the presentation is solidly
established. Individual slides always
will afford the opportunity for edit-
ing the presentation to the needs of
a particular audience, because slides
can easily be omitted, or added.
With filmstrip as you know the com-
plete strip has to be rephotographed
for any change.

"For some kinds of jobs which
have subject matter that is relatively
timeless, with a prospect of being
used before many audiences, a mo-
lion picture would probably be the
answer.

"There is hardly today any man-
agement presentation in U. S. Steel
— be it on organization, personnel,
engineering, market development, or
any other phase of management ac-
ti\ity — in which a visual presenta-
tion does not play an important part,
in attracting and interesting the
management group: in bringing
about understanding by manage-
ment; in conveying an honest and
accurate impression; and, most im-
portant, in laying the groundwork
for a better informed, and more
constructive discussion. ©■

t'oRMAL Prese.ntatio.n of en-
* graved plaques, signifying the
highest honors given their films by
the National Committee on Films
for .Safety was made to nine first
place winners during the recent
National Safety Congress in Chi-
cago. The plaques were presented
on behalf of the committee by f). H.
Coelln. editor and publisher of
Business Screen^, in the absence of
John B. McCullough. chairman of
the group.

The plaque for fire safely films
went to the Waller Kidde Company,
sponsor of Not Too Hot to Handle,
produced by The Jam Handy Or-
ganization. Mickey's Big Chance,
produced by F. K. Rockelt Co. for
the .American Automobile Assn.
Foundation for Traffic Safely was a
traffic safety winner, together with
Word of Honor, sponsored bv
Kaiser-Willys and produced by
Vogue-Wright Studias.

Another Vogue-Wright film. Dark
Daze was a plaque winner for the
National Association of Automotive
Mutual Insurance Cos. in the field
of traffic safety films. Safe Every
Second, produced by Gene K. Wal-
ker for Standard Stations. Inc. was
an occupational safety winner.

Sarra. Inc.. producers of Pick
Your Safety Target, shared honors
with the National Safety Council for
the best sound slidefilm on occupa-
tional safety and You Can Take It
With You. produced by Dallas Jones
Productions was another winner in
this subject class.

On Post Safety, produced by the
U. .S. Army Signal Corps was top
choice for military post safety films;
the school safely film. The School
Safety Committee, produced by Sid
Davis for the .Auto. Club of South-
ern California won that plaque.
Final winner was Hands Off, pro-
duced at Iowa State College for the
Blue Cross and Blue Shield organ-
izations of that state fsee pictures at

left).

Cornell president J. Milton Salz-
burg (left below) with Dr. Gary
Middlecoff and Jimmy Demaret.
stars of new TV golf series and
David B. Dash. Cornell v.p.

BUSINESS SCREEN MAGAZINE

BUSINESS SCRE,

Proiu c Kli Km'HAEI. C Woi.KK tuld mi'inhn
Los Aniirlr-- Alt Cliih of :iD innoiallons.

CONTKOLl.tU TnKKK-DlMKNSION
(■i)lor motion picliiri's in 16min,
pri-si'iitiiio; the iilliiiiali- in realism
and slartling effeils, werp unveiled
lasl month before an overflow crowd
of members and guests of the Los
Angeles Advertising Club which held
a special "31) Day" luncheon at the
Hotel Statler on October 27.

Raphael G. Wolff, president of
K. (".. WolfT Studios and creator of
the new stereo-color methods, was
principal speaker of the day and in-
troduced the ad club guests to a
■'new two-eyed world of motion pic-
tures" on the 3-D screen. Significant
passages from Mr. Wolff's address
revealed the progress he and his
associates have made:

"We feel that 3-D is far more
valuable for advertising pictures
than for theatrical films," he de-
clared. "More than six years ago we
first began developing our special
stereoscopic motion piiiurc equip-
ment.

"It took us until a few months ago
to complete a camera device for

lOnini film which can rcalK control
this medium. The really important
contribution of this medium is the
unique .sense of presence — or sensa-
tion of actuality that 3-t) xiewiiig
creates.

"The effect of realism in 3-1)
makes a more lasting impression.
This is certainly to be desired in tell-
ing a product story. The same thing
al-o applies to any message that a
commercial sponsor wants to im-
part."

.According to Mr. Wolff, the cost
of a 3-D motion picture amounts to
more than just the cost of extra film
stock but either right or left eye
images make a perfectly good flaf
film for subsequent showings or re-
lease where stereo projection is not
practical. Most films can be planned
to be effective in either medium.

("ooperation of RCA-Victor Divi-
sion projection experts helped bring
a remarkable iligree of stereo fidel-
ity and color brilliance to the Statler
screen. All in all, f^os Angdcs" ad
clubbers had a big day I S'

A.MONC Those Present (I. Ui r.) Harry CillilunJ. Hill l',l,rs,-ii oj I'mJen-
tial Insurance Co.; ff'. II. Mii'.aUtim. \ .p. Modern Talking I'icttire Sen ire.
Inc.; J. J. Hennessey. If esl-Marquis. Inc.: .4. I'. F.ndres. Ceneral Petroleitiii
Corp.; Alluii Paul, adierlisinii mi^r.. Cladding; McHran & Co.

^H^rmera

LOS ANGELES AD CLUB HOLDS A 3-D LUNCHEON

Cl,lB I'KESlUliNT .AM> lli)\(JllED Gl ESTS al the October 27 luncheon jiiclured
(I. lo r.J alinie: I.eland .4. Phillips, club president; Marmot Mallory. adver-
tising nigr. oj Cole oj Calijorniu: Martin F. Bennel. RC..4 western regional
mgr. t RCA-i irior Dii.l: and Dmiglas )oung ol Taggarl &■ )i>una agency.

The S.H.O. Sk.n W \s I P as members and gursis oj the Ins Ingrl.: Id Club
assembled jor the ii-l) Day luncheon where a new demonstration jilm oj
controlled 16nim stereo color was unveiled.

Infra-Red Al'DlENXE ScEXE made during 3-D presentation as the first con-
trolled 3-D 16mm motion pictures were unveiled by R. C. Wol§ studios al
Los Angeles Club's "'i-D Day." Films were in stereo color, included both

outdoor and interior seifttenres.

CASK
HISTOKIKS

OF RECENT BUSINESS PICTURES

"Via Port of New York" Shows
District as Hub of World Trade

Sponsor: The Port of New York Authority.
Title: J ia Port of .\ew York. 27 min.. color.

produced by The Princeton Film Center. Inc.
•k This new film will form an important part
of the New York Port Authority s trade promo-
tion program designed to show shippers through-
out the world how the Port of New York speeds
the flow of world commerce. It points out that
the New York-New Jersey Port offers the great-
est concentration in the world of agencies, ex-
perts and land, sea and air facilities serving the
shipper and traveler.

The film, which was produced from a script
by Oeveste Granducci. is a tribute in pictures
to the people who operate the Port. It is also
an acknowledgement of the contribution of the
hundreds of thousands of people in the office
buildings whose work makes possible the Port's
flow of commerce. J ia Port of New York de-
picts the Port District of New Jersey and New-
York as the business and financial center of the
nation, as a vast consumer market and manu-
facturing area and as the center for the end-
less movement of goods and raw materials.

Animated sequences in the film liken the New
York-New Jersey Port to a freight platform
handling more than 200.000.000 tons of com-
merce annually. Sections of the film are de-
voted to efforts of the personnel and equipment
of the airlines, steamship lines, railroads and
trucks which carry in and out the Port this
immense amount of goods. Other sections of the
picture show the cargoes these carriers handle,
the terminals provided for their operations and
the unique and unusual methods used to obtain
speed, efficiency and economy. In kaleidoscope
fashion, the film covers almost everything in
the Port but Tough Tony Anastasia, which is
an important omission, these days.

Via Port of Neiv York will be available with-
out charge to e.\port-import shipper groups,
trade and transportation associations, civic, serv-
ice and fraternal clubs as well as to colleges,
high schools, church groups and service organ-
izations through the distributor. United World
Films, Inc. Foreign language versions have
been prepared for use abroad.

Life Magazine Dociinieiits Mi-dia

Research Methods for Space Biivers
Sponsor: Life Magazine.
Title: A Study of Four Mrcliu. 11 min.. color.

jiioduced by Transfilm Incorporated.
■k Life Magazine recently footed the bill for
one of the most extensive media research job.s
c\(-r <onducled. For 18 months, crews of in-
terviewers working for Alfred Politz Research,
Inc. talked to people all over the country', se-
lected as a statistically exact sample, about what
TV shows they saw. what magazines and news-
papers they read and what radio programs ihcv
listened to.

When the results were announced last spring.
radio and TV people, in particular, rose up in
mighty wrath to dispute the findings. Probably
in preparation for this controversy. Life had
prepared a film in advance to document why
the study was undertaken and how it was con-
ducted.

Without comment on the research results,
which the film doesnt cover, the methods of the
study seem, at least on this look, to ha\e been
fair, impartial and impeccably scrupulous. The
film gets this point across, without adopting a
holier-than-thou attitude, by cornballing the pitch
with a funny, wacky, animated bird who de-
livers the story to a patient, if sometimes in-
credulous, space buyer.

It would take a psychologist to discover why
a midget toucan (narrated by gravel-voiced
Lionel Stander) should be more believable in
this case than. say. Westbrook Van Voorhis
would be, but it seems to work out that way.
This eager-beaver little bird, you might say. is
really /erW/nf,'.

Life started the film rolling by showing it to
its own sales staff at regional conferences held
around the country. It will probably later be
used to soften up buyers to receive and ponder
the heavier facts and figures of the survey. ff

Pleasure Boat Makers Promote
Travel Urge in Three Color Pictures

Sponsor: National Association of Engine and

Boat Manufacturers.
Title: Cruising the Keys, 131/^ min.. color,

produced by Victor Kayfetz Productions.
■*■ This is the third motion picture in a 13-
unit "Water World" series on recreational boat-
ing designed for television and group showings.
It is a documentary story of two couples vaca-
tioning aboard a luxurious 42-foot cruiser in
southern waters from Miami Beach southwest
through the Florida Keys to Key West.

The adventures of Skipper Bernie Cumes and
his crew include a battle of the sexes when
a lady angler outdoes the men in a deep sea
fishing sequence. A "frogman's" spearfishing ex-
pedition in the waters of the Gulf Stream is
caught by an underwater camera, .\nother
sequence shows the vacationers feeding playful
high-jumping porpoises and looking at some
giant turtles.

Cruising the Keys is now available in color
for showings to boating clubs, civic groups and
schools. B/w prints are in distribution for
television release. They are available from

NAFBM's headquarters at 420 Lexington Ave-
nue. .\ew York.

Prc\iously released in the series were Sea
Fever and Holiday Afloat. These films have
already appeared on television and are being
used by recreational and civic groups through-
out the country. Shortly to be released is Fishing
L SA, rod and reel action in fresh and salt water
from coast to coast. \9

Pan American's "Log of a Captain"
Helps Skippers "Get" Human Relations

Sponsor: Pan American World Airwavs.
Title: Log of a Captain, 15 min.. color, pro-
duced by Henrv- Strauss & Co.. Inc.
-k This clever film is a part of the long range
Pan .American World Airways training program,
which is now rounding out its first year of
operation. (The plans and basic concepts of
the S500.000 program were described in Busi-
ness Screen last year [Volume XII, No. 8],
and a complete progress report on results to
date will be carried in the next issue.)

Log of a Captain, with tongue firmly planted
in cheek, is dedicated to "The Silent Captains
of the Flying Clippers." The point of this is
that although all PAA's pilots are past-masters
of the technical aspects of their jobs and ex-
perienced men who know flying as few men have
e\er known it. not e\ery pilot has mastered
another part of his job — human relations. Some
"silent" captains forget that passengers' anxi-
eties on a first flight, or sense of security and
well-being on any flight can depend on the
calm, reassuring, friendly visit down the aisle
of the plane by the captain, himself. Other
crew members do a good job of tending to
passengers' comforts and needs, but no one can
make the passenger feel as secure as the captain.
P.\A"s problem has been how to get jnlots not
only to make this friendly visit, but to enjoy
it and look forward to it. The plane captain
is a big man in the airline's scheme of things,
he is more than an airplane driver, he is an
executive with hea\y responsibilities. He is a
little harder to "persuade" than a baggage-
pusher, and the new film takes this fact well
into account.

No movie is going to push any PA.\ pilot
around, and Heaven help one that preaches to
him. It will get awfully short shrift. Log of
a Captain makes its point by joining the plane
captains point of view and laughing with him
at the experiences of one of his own kind, a
"silent" pilot who made his way in the world
from boyhood on by doing, not talking. In the
film he gradually comes to the conclusion that
he probably ought to talk to the passengers,
and once started, finds that he enjoys it.

Log of a Captain would have been difficult
or impossible to do with live action. In semi-
animation, as it is presented, it never frowns —
but laughs, and never preaches — but persuades,
and mighty effectively. R'

BUSINESS SCREEN MAGAZINE

/JSK-JKT-

Mitchell?

Ml k Mo well?

Sclalr?

It's not the equipment... buf

the men befi/'nd the camera who make

the picture that counts!

MPO

PRODUCTIONS, Inc.

15 lAST S3rd STREET

NEW YORK 13
MUHIIAT HILL •.7<>0

NUMBER 7 • VOLUME 11 • 1953

CASii: iiisTOiui:s

OF NEW SPONSORED PICTURES

The Miracle of PhotosyIlthe^<i^
Depicted in Plant Food Council Film

Sponsor: The American Plant Food Council. Inc.
Title: Making the Most of a Miracle, 27 min.,

color, produced by Audio Productions, Inc.
•k The "miracle." in this new agricultural sub-
ject, is photosynthesis, the formation of carbo-
hydrates— the basic food of life — from essential
elements and water under the influence of light.
It's a subject as big as life, and the film explores
it with considerable skill — in making it under-
standable; and beauty — in making it enjoyable.

The picture opens by picturing several scenes
representing man's highest ideals of beauty — the
mountains, brooks, sea and great waterfalls. It
relates them to man's achievements in transform-
ing the world around him to meet his needs. He
makes so many things he uses, but he cannot
make food. He can, at best, aid nature by sup-
plying a favorable environment for the transfor-
mation of natural elements into living, and life-
giving food.

How Man Helps Plant Growth

Making the Most of a Miracle demonstrates
how man can help plant growth by showing, in
animation, what a plant needs to grow, how it
starts from seed, and how it transforms soil, air
and water into a perfect balance. Striking time-
lapse photography depicts such scenes as the
growth of a corn ear, a cotton boll and the flower-
ing of hemerocallis and amaryllis.

The American Plant Food Council, which rep-
resents many of the leading producers of chemi-
cal fertilizers, has been pretty careful not to make
this film a sales tool or even an educational proj-
ect in the promotion of fertilizers. It does say
that you can't take away from the soil without
giving back the elements it needs. The film fully
demonstrates the importance of tilth and other
conditions besides the necessary chemical ele-
ments, and. without controversy, authoritatively
scotches the notion that the basic form of the nec-
essary added soil elements is a more important
factor than their quantity or balanced composi-
tion. One of the best scenes shows a man planting
his seed in the spring, full of "faith and hope
reborn." This — the miracle of growth — is the
spirit of the film.

CouncU Supplies Prints on Requesl

Making the Most of a Miracle, which was
photographed all over America's farm lands, and
f Hans E. Mandell of Audio Produc-
ng made available for bookings to all
schools and colleges, farm groups and
Iimerjt^ations and, of course, general audi-
hey can be obtained. The spon-
'lant Food Council, Inc., 910 17lh
lington 6, D. C, is handling all

audiences were naturally in

the film and arranging for its

one with a garden — or a pot of

Employee Communication and the Screen

Model Medical Plan and Facilities
Shown in Endicott-Johnson Film

Sponsor: Endicott Johnson Shoe Corp.
Title: The EJ Medical Plan. 27 min., color, pro-
duced by Victor Kayfetz Productions. Inc.
* Johnson City, New York, the home of the big
shoe manufacturer who made this film, is a "plant
town." It has been said that the company is the
town and vice versa. Either way you might look
at it, it seems to be a good working arrangement.
and the E-J Medical Plan can well be used as
Exhibit A.

One night recently. 1.6.35 employees of Endi-
cott Johnson got together for the first of a series
of unique banquets — a big ham dinner with all
the trimmings — to see themselves as actors (and
500 of them really were) in a new film the com-
pany has made about the plan and the new Wilson
Memorial Hospital, now serving the community.
On hand were President Charles F. Johnson, Jr..
acting as host, and producer Victor Kayfetz. who
explained some of the movie "tricks" used in the
film and told some anecdotes about its making.

Film Follows Personal Tour Pattern

The EJ Medical Plan sets up a corridor-by-
corridor view of the modern new hospital, includ-
ing a mock operation of abdominal surgery, and
the delivery of a bouncing baby boy, who yowls
in great health — in actual live sound.

The decision to have the film produced was
based on the success of a number of personal tours
to show executives and supervisory personnel of
the company the workings of the EJ Medical
Plan at the Wilson Memorial Hospital. The tours
made each Saturday morning took nearly four
hours and covered an estimated five miles of cor-
ridor. Even so, many of the visitors wanted to
return the following week and bring their fam-
ilies to take a look behind the scenes of the hos-
pital which covers them under the company-wide
medical plan.

Showing to All Company Personnel

To conduct tours for over 25,000 employees
would have taken well over five years. Mr. John-
son and Robert L. Eckelberger, administrator of
the hospital, therefore chose the motion picture
method as the more practical alternative.

W ith the completion of the film, the more than
25,000 employees and members of their families,
at weekly banquets throughout the year, will see
"behind the scenes'' of their medical plan with
considerable less wear and tear on their feet.
Although, it might be said that this is a fine town
to worry about saving shoe leather.

President Shares Audience Enthusiasm

After attending several of these banquets-with-
film, Mr. Johnson said, "The more we see this
picture, the more convinced we are that this is
an outstanding presentation and the comments we
are receiving from those who have seen it bear
this out. I am sure that it will create a lot of in-
terest as we continue to show it at our dinners
this winter and will go a long way towards keep-
ing our workers better informed as to just how
much the hospital means to them and what wc
are doing for their benefit." ^

American Airlines "The Big Vacation"
Joins Extensive Library of Pictures

Sponsor: American Airlines, Inc.
Title: The Big Vacation, 25 min.. color, pro-
duced by Dynamic Films, Inc.

if American Airlines is in the process of build-
ing an extensive library of films depicting the
many vacations areas of the U.S. and Mexico
served by the airline. This is not only an in-
stitutional gesture, for the films are well put
together and fun to see, but a downright good
business investment.

One AA film, Viva Mexico, of a year or so
ago, actually paid for itself within a few weeks
after its release and has been doing yeoman
service ever since. Viva Mexico, when shown
to conductors of intra-company contests for a
large automobile company and an office equip-
ment concern, was largely responsible for mak-
ing all-expense trips to Mexico, via American
Airlines, the prizes in the contests.

The latest American Airlines film takes the
audience on a visit to California and tours the
state from the desert of Palm Springs to the
snow-capped Sierras. The camera follows a
young vacationing couple along the Camino
Real and the "circle of enchantment," a 17-
mile trip around the Monterey peninsula. The
route is bordered by the Pacific ocean where
seascapes dazzle the eye at e\ery turn in the
road, and ancient Spanish missions stand in
contrast to the rugged landscape.

The film proves that "there is something for
everyone" in California. For surf-bathing en-
thusiasts there are beaches of Laguna and
Malibu ; for sportsmen, the blue fishing waters
of Arrowhead and Big Bear Lakes; golf at
Pebble Beach, sailing on the Balboa channel
and tennis a LaJolla: ior ski fans there is Snow
Valley at Mt. Wilson, and for the sightseer
such wonders as Santa Monica, \oseraite, Holly-
wood and San Francisco.

The Big Vacation is being released on free
loan to clubs, television stations, churches, in-
dustrial plants and other adult organizations
through branch libraries of Association Films.

Navy Releases "Operation
Tinkertoy" for Industry Use

* Navy release of Operation Tinker-
toy. 16mm sound film story of latest
methods in electronic component
manufacture, has now made this pic-
ture available for company loan via
regional public information offices.
Jav Gordon did the script for this
"hot" film on latest industrial tech-
niques in the electronics field. B'

B L S I N E S .-* SCREEN M A G .\ Z I N E

Parker Pen gets hotter sparfc
with aid of high-speed camera

How photography helps General Mills
solve communications problems

Regardless of the nature of your business,
the problem of making your company
properly understood by employees, custom-
ers, stockholders, and the general public is
an important task. The better it's done, the
faster a company progresses.

For years. General Mills, Inc., Minne-
apolis, has recognized the importance of
good communications at all levels of con-
tact. Every known audio-visual device is
used to achieve better understanding, and,
of course, photography is the key to much
of the work. Says one company spokesman :

*^The management of General Mills has a keen
appreciation of the film medium and other audio-
visual aids. In the utilization of all of them, every
effort is made to integrate each one into its pro-
gram properly for the greatest effectiveness.
From the most e.xtensive motion-picture film
to the simplest chart, audio-visual aids daily play
a big part in employee training, public relations.

stockholder meetitigs, sales work, and advertising.
"In producing both stills and movies, Kodak
equipment and films play an important role."

Sound and silent 16mm. motion pictures
are used extensively for employee training.
In addition, many of the company films are
made available to public schools, athletic
coaches, nutritional experts, women's clubs,
and the general public. All have proved
effective in building the stature of the
company.

Whether for screening silent or sound
1 6mm. movies, Kodascope Pageant Sound
Projectors answer exacting requirements
brilliantly and economically. Seven pro-
jector models, priced from S375, offer a
wide choice to meet illumination or acous-
tical situations. Ask your Kodak Audio-
Visual Dealer for a free demonstration.
(Price subject to change without notice.)

Porker Per. Company hod the problem of
developing o hotter spark for lighting the
compreised gas in their new Flaminoire
lighter. This involved a study of the splil-
second oclion betv/een vorious kinds of
sparking wheels and "flint" materials. The
answer come with the aid of a Kodak High
Speed Comero.

Taking up to 3200 pictures a second
on 16mm. film— this versatile instrument
slows oction as much as 200 times when
The films ore projected at normal speed
on a stondord projector. By studying the
films, Parker engineers were oble to
analyze spark-particle propulsion ond
ignition phenomena. Result: o faster sell-
ing lighter because of a more efficient
ond durable lighter mechonism.

Pictures sell table lamps
better than samples

■ Merrihome Studios, a
manufocturer, found the onswer to
effective selling with Kodachrome

e design and decorote table lomps
elusive decorator shops. To avoid
ig heavy, bulky lamps on semi-
inuol selling trips, we photogroph them
th a Kodak Pony 135 Comero on Koda-
rome Film ond show them with a Koda-
de Table Viewer. We picture these
-nps fully lighted against fine bock-
ounds, showing them to much better od-
ntoge than we could even show a
mple lamp. Buyers give Kodochrome
more study than they do
ctuol lamps. Our Kodoslide Toble View-
r is a most persuasive 'representative'!"

tra

for e
shippi

slid'

These

are but

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EASTMAN KODAK COMPANY, Dept, 8-V, Rochester 4, N. Y.

P/eose send name of nearest Kodak Audio-Vituat Oea/er. Complete Information on
equipment checked: Q Kodascope t6mm. PageanI Sound Pro/ectors lJ Kodak
"Miniature" Cameras □ Kodoslide Table Viewers ZJ Kodak High Speed Camera.

NAME

COMPANY i

STREET

CITY ST

V O LI M K It

CASE HISTORIES ^"^ight via sea

SCREEN

Sponsor: Sea Train Lines, Inc.
Title: 5<'o Train and the Shipper.

21 min., color, produci'il by RoL-

ert Varnall Richie Proil., Inc.
•k Shippers of carload lots of freight
from the Northeast to the Soulh
have three choices in methods of
shipment. By ship, as regulai
cargo; by rail freight; and by a
system perhaps not all shippers
know about — Sea Train.

In case there are a few shippers
who dont know about, or who
haven't figured its advantages. Sea
Train has made a film which de-
scribes just how the company oper-
ates.

Leaving on regular schedules from
a New York Port terminal are si.x
84.500,000 ships loaded with some
hundred or so freight and tank cars.
A few days later, on a precise sched-
ule, they are unloaded at Sea Train
terminals at Savannah, New Or-
leans or Texas City and rolling up
the tracks to nearby destinations.
Going right back, by the same route,
are northbound shipments.

What are the advantages? Time
— a load of pipes from Chester, Pen-
sylvania to Houston goes faster via
the Sea Train route than direct to
destination by rail, and the arrival
time is scheduled to the hour and
minute, which rail freight finds hard
to promise, according to the film.
In addition. Sea Train service usu-
ally costs less. Unlike ship's cargo,
goods loaded in freight cars can be
sealed and undisturbed to destina-
tion.

The film on this not too well-
known business takes the time to ex-
plain the Sea Train method care-
fully. You see not one car loaded,
but quite a few — and it's something
to watch. Big as they are, the cars
go into place without a lurch, are
then braced and jacked-up so care-
fully they can't budge an inch in
any direction. A Sea Train loads a
hundred cars — about eight million
pounds — in exactly six hours.

Shippers are the intended audi-
ence for the Sea Train film, but
other audiences should also see this
interesting example of industry and
ingenuity in action. ^

Ad Research Foundation Shows
Film on Newspaper Readership

♦ The .Advertising Research Foun-
dation is showing a new 20-minute
film. Audience in Iowa, to advertis-
ing men across the country. The
film is based on the Foundation's
first state-wide audience study of
Sunday newspapers in Iowa, drama-
tizing the study published last spring
for the "Des Moines Sunday Regis-
ter of that city."

SS "">h\rKMN Nm\ .IfR^h^" rs ihoun at the Edgeiiater Terminal (N.J.),a
typif-nl Sealrain terminal installation in the neu plm

NAT) OMI COMMITTEE
bff FILMS FOR SAFETY

!#AWARD

presented to

AAA FOUNDATION FOR TRAFFIC SAFETY
for the motion picture
MICKEY'S BIG CHANCE

ACCORDCO HICHeSr HOMORS IN THE
TRAFFIC UNO TRANSPORTATION FICLD
FOB NON-THEATRICAL FILMS ON SAFET)
PRODUCED OR RELEASED IN IBS!.

A Winner

for

American

Automobile

Association

Bucyrus-Erie Releases Two-Fold
Product Information Picture

• Dii^i:!,!!: I\.r Ymir Future, a half
liiHir niolioM jjiilure recently an-
tiounred by Bucyrus-Erie Company,
Iclls both sides of a product story
that should be of interest to firms
using excavators, cranes, tractor
iijuipment and drills.

The film opens with a sequence
showing how the sponsor's products
"help to shai)e the earth for better
living." but the major (75%) por-
tion is devoted to how the equip-
ment is conceived, built, tested and
improved. This in-plant footage was
shot at B-E plants in .South Mil-
waukee, Wis.. Erie, Pa., and Evans-
ville, Ind.

Representative models of the com-
pany's equipment are shown at the
end of the film with further ex-
amples of how each, in its own way,
is "Digging for Your Future."

Prints are available on free loan
from Bucyrus-Erie Co., Publicitv
Department, South Milwaukee, \^'is.

"Electronics in Action" Gives
Glimpse into Incredible Science

* A good glimpse into the magics
of the electronics industry is given
in a new 20 minute film history of
a national manufacturer. Electron-
ics in .Action is a 16mm color sound
motion picture story of Raytheon
Manufacturing Company since its
founding in 1922.

From its title shot, superimposed
on a view of a radar set stretching
skyward. Electronics in Action car-
ries the viewer into the productive
world and applied universe of mole-
cules and guided missiles, "think-
ing" computers, diathermy equip-
ment, peanut-sized vacuum tubes,
tinier transitors, radios and tele-
vision sets. From mute research
laboratory to roaring aircraft and
swift superliner. the tempo of the
electronic industry is played in full
range. Westbrook Van Voorhis
brings his March of Time narration
to this behind-the-scenes close-up of
the electron.

.\o charge is made for Electronics
in .Action with the understanding
that there will be no charge for ad-
mission. Raytheon invites its dis-
tributors, dealers, business firms,
government agencies, Boy Scout
units and other groups to request
bookings. Requests should be ad-
dressed to Public Relations Depart-
ment, Raytheon Manufacturing

Company, Waltham 54, Mass.

» • «

Ford's "Technique for Tomorrow"

♦ The story of "automation " is the
theme of a new Ford Motor Com-
pany film Technique Jot Tomorrow
now currently released for I6ram
showings.

BUSINESS SCREEN MAGAZINE

D BUSINESS TO USE

^iJGf^G

TAPE RECORDING

REVERE TAPE RECORDER— Takes dictotion, records important meetings,
speeches, inventory, production details! Reviews important points for soles or
employee training. Permits sales staff to practice and improve sales technique.
Doubles as an entertainer at company social affairs.

Model T-700— Brings you performance and high
fidelity heretofore obtainable only in costly pro-
fessional broadcast equipment. Exclusive index
counter permits instant location of any part of
recorded reel. Automatic "keyboard" controls.
Full two hours ploy on each 7-inch reel of eras-
able, re-usable tope. Complete with microphone,
rodio ottochment cord, 2 reels (one with tope)
and corrying case $325.00

TR-800— Some as above with built-in

radio $277.50

Special Studio Models— Speed 7.50

T-10— Complete with microphone, radio attach-
ment cord, 2 reels (one with tope) ond corrying

case $335.00

TR-20— Some os above with built-in

radio $2*7.50

MOVIE PROJECTION

REVERE "16" SOUND PROJECTOR — Projects your sales story at its best!
Brilliant, clear, natural picture and true "theater" tone. Lightweight and exceptionally
compact — for easy portability from company to company. So easy to thread
and operate — your beginning salesman will use it like an expert!
750-watt lamp brilliance; fast 2-inch F 1.6 coated lens. Complete with speaker-
carrying case and cord, take-up reel, 1600' reel extension arm, instructions. $325.00

SOUND MOVIES

REVERE SOUND-MOVIE SYNCHRO-TAPE— Increases the value of your
old silent films — by adding sound. Use films again and again by changing the
message to fit eoch new business situation. Moke revisions quickly, easily.
Revere Sound-Movie Synchro-Tape is especially designed to enable you to
synchronize picture and sound perfectly. One 5 " reel provides sound for
800 feet of 8mm film or 1600 feet of 16mm film. Complete with
Synchro-Reflector, directions. Per reel, $7.85

i^GtJGrG

AND SOUND EQUIPMENT

REVERE CAMERA COMPANY
CHICAGO 16, ILLINOIS

NUMBER 7 • von MK 11

"Forging in Closed Dies" Delivers
Visual Story of a Key Industry

♦ Despite tlie fael that imiilern ilr<)|i
forging is intinilely noisier than its
anvil-banging forerunner, the village
smith, the trade feels the need to
heat a drum. For all its mighty
labors, the drop forge's duty con-
lines it to forming component jiarts
rather than the linished product and
the ring of its performance often
is lost in the acclaim of markclalile
goods.

To give the drop forge its due.
the Drop Forging Association, na-
tional trade organization, recently
held a premiere in Cle\cland for
its ambitious 850.000 production.
Forpng in Closed Dies. The film,
a 33-minute sound and color nar-
rative, look a 10-year "hammering""
into final shape. Beginning as an
idea in the mid-forties, it was fash-
ioned through approval, financing
and scripting under the direction
of a committee drawn from several
national drop forge interests. More
than 80 colleges and universities
participated. In October, 1952. Paul
Hance Productions. Inc.. New York
began the on location filming.

Shows Closed Die Process
Opening, in deference, with a shot
of the classical smith and to show
the anvil conception of the modern
carefully made die. Forging in
Closed Dies moves into the towering
tasks the hammer does as it shapes
hot metal with swift precision. The
film essentially is an introduction
to the closed die process as practiced
in commercial forging plants which
last year produced 1.200.000 tons
of finished forgings.

Scenes taken in some 11 different
member plants show steam and air
lift hammers, board hammers, and
mechanical and hydraulic forging
presses in action. Sampling other
activity typical of the more than
2.300 primary units the industry has
in operation. Forging in Closed Dies
includes descriptive sequences of
"Tpsetters"" or forging machines, a
die room account of the cutting and
preparation of a die; heating and
cleaning operations.

Closes on Jet Sequence

Examples of famihar forgings arc
shown in process and completion —
crankshafts and dental tools arc
pummeled into shape. Marking the
entire process from steelyard to die
making, to finished drop forge, the
film leaves the clanging, dusty shops
for a Jet plane finish in the wild
blue yonder. This is to let the viewer
know that jet engines contain more
forgings than any other mecha-
nism.

Prints of Forging in Closed Dies

The Commercial Newsreel

NOTES ABOUT FILM PROGRAMS OF THE CURRENT PERIOD

are being purchased \i\ incnili(T> ii(
the Drop Forging .Association for
use in their own sales promotion. A
number of prints are available for
technical societies, college engineer-
ing classes, purchasing agents, and
similar groups. They are advised
to write to the office of the Drop
Forging Association. 605 Hanna
P.ldg.. Clev.-land 15. Ohio.

"Piercing the Unknown" Points Up
Importance of Electronic Brain

* No e\olution of the electronic era
has been more spell-binding than
the growth of externalized, stream-
lined mental equipment. Piercing

till' I nkiKmii. a new 16 mm color,
sound motion picture traces the de-
velopment of computing devices up
through the IBM Flectronic Data
Processing Machine, the latest elec-
tronic "brain."

The film makes the point that
these mechanical thinking caps, with
their undozing ability to solve math-
ematical problems and cope with re-
petitive data, free men's minds for
creative thinking. The narrator tells
how the computers can answer ques-
tions in aircraft design, ballistics,
chemistry, nuclear physics, anil
other fields of pure and applied sci-
ence in man-hours instead of man-
years. He explains how commer-

DE FRENES

1909 BUTTONWOOD STREET -PHILA. 30, PA.
RIttenhouse 6-1686

35 MM*16MM*C0L0R*BLACK& WHITE

SOUND

SYSTEM

cial electronic calculators are ap-
plied to the problems of business
and industry.

Sequences of early calculators and
written memory devices emphasize
the startling progress that has been
made in the computer field within
the la.st few years — particularly
since 1916 when electronic circuits
were first used for computing and
control.

Produced for International Busi-
ness Machines Corporation bv the
Raphael G. Wolff Studios of Holly-
wood, the 22-minute film combines
color and a discreet musical back-
ground to balance the commentary.
Piercing the Unknown may be bor-
rowed free of charge through anv
IBM branch office, or write, stating
dates, to the Department of Edu-
cation. International Business Ma-
chines Corp.. Edicott. New York.

Mel Allen Stars in 1S-Min. Film
To Promote Outboard Motor Sales

* Sportscaster Mel Allen will star in
a 15-minute color motion picture to
aid dealers and sales personnel in
the coming year for the Evinrude
Motors Company. Produced by
Sarra. Inc.. through Cramer-Krass-
let, Milwaukee advertising agency,
the film will initiate the company's
nationwide advertising and promo-
tion campaign for the 1954 line of
outboard motors.

Roger LeGrand, television direc-
tor, is supervising for the agency.
The sales promotion scenario was
w ritten by Wayne A. Langston. Pro-
duction is being supervised by Jo-
seph G. Betzer and Harry W. Lange
of Sarra.

Planting-to-Publk Chronicle of
Texas Rose Industry Told in Film

♦ East Texas is as respectful of its
roses as the Lone Star State is proud
of its cotton, oil, and steers if a new
25 minute, sound and color film
sponsored by Consolidated Nurseries
in Tyler. Texas, is an indication.
Home of the "Rose Garden of
America. ' this region grows and
sells over two-thirds of the worlds
commercial rose crops, according to
the film. The nurseries handle 10
million rosebushes annually.

To make the Texas Rose Indus-
try film, cameramen from Channing
Productions, Inc., visited the rose-
lieds for a year to capture the plant-
ing, budding and harvesting seasons
in action. The film covers the in-
dustry from the time the first bud-
wood cuttings are planted to the
final retail sale. There are se-
quences on planting, cultivating,
harvesting, grading, cold storage,
processing and packaging, distribu-
tion and sale.

BUSINESS SCREEN MAGAZINE

NOW, A DUAL-PURPOSE AURICON ^^SUPER 1200" CAMERA

WITH Television -Transcription ''TV-T" SHUTTER . . . .

...designed for Kinescope Recording... and shoots regular Live Action
16mm Sound-On-Film Talking-Pictures without any Camera modification
or change in the "TV-T" Shutter! The Auricon "Super 1200" Camera can
Kinescope Record a continuous 30 minute show using 1200 foot film
magazines. The "TV-T" Recording Shutter (Patent applied for March, 1949)
works equally well with negative-positive or reversal film. This Dual-Purpose
"TV-T" Shutter is also available for the "Auricon-Pro" and "Cine-Voice"
Cameras. Write today for information and prices.

Auricon Cameras with "TV-T" Shutter are sold...

(ijWithout sound for "TV-T" Kinescope Recording of picture only.

(2)With Single-System Sound-On-Film for "TV-T" Kinescope Recording of
picture and sound-track on same film at same time.

(3)For Variable-Area OR Variable-Density Sound-On-Film "TV-T" Recording.

Auricon 50 ft. Kinescope "TV-T" Demonstration Films are available on loan to
TV Station Managers and TV Film Producers. Please request on your letterhead.

I USE AURICON *TVr KINESCOPES FOR: |

I ->r DELAYED RE-BROADCASTING |

I ->t SPONSOR PRESENTATIONS |

I -K COMPETITION CHECKS |

I -♦r PILOT KINESCOPES |

I -K SHOW-CASE FILMS |

I -if FILM LIBRARY |

I -K "HOTKINES" I

I -K AIR CHECKS I

I Auricon 16 mm SoundOn-Film Cameras are sold 1

1 with a 30-day money-back guarantee. You must 1

I be satisfied! 1

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiHiiiiiiiiiiiiiiniiiiu^

BERNDT-BACH, INC.

7387 Beverly Blvd., Los Angeles 36, Calif.

SOUND-ON-FILM EQUIPMENT SINCE 1931

ranuupownmiT

VOLUME 14

SIGHT /SOUND

IN VISUAL DISPLAY

Visr.M. Displays, fealurod in
Blsiness Screen's recent "port-
folio of ideas.'' continue to merit
the full attention of business and
industry for sales promotion, em-
ployee communication and a host of
other useful tasks.

New equipment and new applica-
tions of current models regularly
suggest better ways to put across
important sales and promotion mes
sages at the i)oint-ofsale. at con-
yentions and trade shows, and in
other merchandising and communi-
cation roles.

As a part of a continuing effort
to stimulate ideas. Business Screen
continues these reports on new \-isual
tools which deliver sales results
through sight sound impact.

Walter Kidde Exhibit Features
Color Show at Safety Congress

♦ A color "television" cabinet in
the Walter Kidde Company booth
during the recent National Safety
Congress in Chicago attracted a lot
of attention as it showed Kiddes
aivard winning film Too Hot lo Han-
dle continuously and in full color.

The secret was not color teleyision.
but ratlier a display device devel-
oped by the Triangle Continuous
Projector Company. This unit will
continuously exhibit 16mm films for
as long as 200 hours — according to
the longest test to date — with only
occasional attention from an opera-
tor.

Incorporating a Bell and Howell
"guaranteed for life" projector unit,
the Triangle has several unique fea-
tures which contribute to trouble
free, long run operation.

Humidification control keeps the
film pliable and flat by replacing
moisture as fast as the projection
lamp takes it away. A "floating"
coil of film, ingeniously driven at
the edge of the film rather than
through the sprocket holes, ehmi-
nates pressure, tension or snub-
bing anywhere in the coil or loop.

Color TV? Cabinet at risihi uas
real attraction at Kidde exhibit.

Helping P.^t.nt S.ales Clerk visualize the product is the Tet-A-Story auto-
matic display projector in use above. Using 12 3.5mm transparencies and
projecting directly to a 156 square-inch screen, this self-contained unit
changes pictures every six seconds. 750-uatt illumination gives 25-pound
projector bright picture jor counter or uindow location. Cost: $149.50.

"YES. ..BUT.. .
HOW MUCH?"

DOES THAT QUESTION THROW
YOUR SALESMEN FOR A LOOP?

IS PRICE OBJECTION THEIR FAVOR-
ITE ALIBI FOR LOST SALES?

If so, you can squelch that with . . .

"PRIDE IN PRICE"

"Pride in Price" is only one of the eight
OHtstanding sonnd slidefihn snbjects in our
AGGRESSIVE SELLING program ... a pro-
gram designed specifically to aid manage-
ment in developing the attitudes and tech-
niques that salesmen must have to succeed
in today's competitive market.

Write for details of hoir you may obtain a /trerietc
ADDRESS REQUESTS TO:

6108 SANTA MONICA BLVD. ^^g

HOLLYWOOD 38, CALIFORNIA

A series of automatic safely controls
inimcdiately slop the machine should
a splice break, or should the film
lose its loop.

liesides the television cabinet, the
Triangle projector is available in a
portable 55-pound case for salesmen.
iir a knock-down console floor model.

Possible controls include push
l.ullon slopping and starting at the
\\'\\\ of ibc \iewi-r. automatic stop
;il the end of (he film, or continuous
n|'c-ration.

273 of these machines are cur-
rently in use in veterans hospitals
throughout the I . S. taking motion
picture entertainment from ward to
ward. Other units are in Chicago's
Museum of Science and Industry, in
sales rooms, plant rest rooms and a
variety of other display areas.

k high quality f 1.5 13mm lens
gives bright enough illumination for
an audience of about 25 in a wefl-
lit room. .\ variety of models, em-
ploying magnetic or optical sound,
offer screen sizes of 9 by 12 inches
or 13 by 18 inches. Prices range
from S880 to about S1400. S"

Here's the Works of the Triangle
projection unit jor Kidde exhibit.

'^^im \

Port-A-Stage Gives Business
Top Showmanship for Displays

♦ A portable setting fur large-scale"
displays or exhibits is available from
the Commercial Picture Equipment
Company in Chicago. Tailor-made
lo meet specific needs, such "Port-
A-Stages" can include stagettes with
draw curtains and flood lights, and
complete equipment for motion pic-
lure projection.

For a National Dairy Products
Corporation regional sales meeting,
four stagettes plus projection equip-
ment for 3-D pictures were packed
in 10 suitcases. Six men could set it
up in three hours.

Each booth consisted of three col-
lapsible aluminum frames. Snapped
In the frames were backdrops, vel-
veteen valance conceiling flood
lights, and draw curtain. .-V com-
plete booth. 16 feet long. 10 feet high

BUSINESS SCREEN M.\C.AZINE

and 7 feet deep can be packed in
four suitcases weighing less than 50
pounds each.

These units can be employed in
situations where elaborate exhibits
are required for short runs. Cost
can be as little as one fourth that of
constructing a similar setting on the
spot. H'

g(^

Easily porlahlc. yet poiverjul and
joolprooj is I ieu'lex' '"liewmatic."

Continuous Color Slide Showing
With Magazine-Fed "VIewmatic"

♦ Magazine-fed. continuous slide
projection for 35mm color transpar-
encies, with variable timing control,
is offered via the Viewlex "View-
matic" projector.

For displays and exhibits the
Viewmatic will operate continuously,
showing 30 slides at intervals of
from one to 60 seconds. Brilliant
illumination, which can be adjusted,
permits use in lighted areas, and a
quiet cooling fan helps assure trou-
ble free operation. The screen dark-
ens automatically between slides for
a smooth, professional performance.

A remote control device allows
the projectionist to change slides at
will from any location for sales pres-
entations. In training situations a
built in ""tachistascope" is available
for special types of instruction.
Slides may be run forward or back-
ward at will, allowing the speaker
to repeat when necessary.

The Viewmalic features a '"Lux-
tar" five-inch f3.5 coated and color-
corrected anastigmat lens. This op-
tical system is said to deliver a
degree of brilliance in excess of the
lamp capacity, which can be from
300 to 750 watts.

Three models are available to
meet different needs. RCP-1 is for
remote control operation only, and
has built-in tachistascope. RCP-2
offers remote control or continu-
ous operation at 7 or 11 second
intervals. HCP-3 includes tachista-
scope and remote control, and has a
built-in timer for 1 to 60 second
viewing time ihiring automatic op-
eration. 13'

AimiFLEnii

Tlie ideal 3Smm movie camera for TV Newsreel, Industrial,
Travel and Scientific Motion Picture Photography.

• Refle

FAMOUS ARRIFLEX FEATURES:

focusing through taking lens, even when c

• Bright erect Image finder, 6Vi x n

• "FoMow-focus" without assistant.

• No parallax or other finder probU

• Full frame focusing and viewing.

• 3-lens turret.

• Ouic)< change geared film maga
No belts to connect.

• Vorioble speed motor built into hondle.

• Tachometer registering from 0 to 50 frames

• Compact, lightweight.

• Equolly adaptable for tripod or handheld fit

• Easily detachable molte box-filler holder.

1200 and 400 feet).

GLEN W. HAZEN
Newsreel Photogrophe

Writes MR. HAZEN:

"... My Arrijlex 35 and I have been through the worst
kind of weather, tropical, semi-tropical, and arctic. Last
Fall I used the Arriflex to shoot 'NATO Nations OPERA-
TION MAINBRACE: which was filmed well above the
Arctic Circle. I exposed thousands of feet of film in all
kinds of weather and used only one battery without having
to recharge it once.

''There are many things I like about the Arriflex, but most
important to me is the fact that it stands up under the
roughest treament plus the fact that it is so conveniently
light for handheld shooting. One thing especially I must
say concerning the focus-as-you-shoot features: the Arriflex
system for permitting me to see what I take, and take
what I see, fust can't be beat."

Available at leading dealers.

Write for literature and price list.

COATED LENSES in ARRIFLEX MOUNTS

28mm f/2 Schneider Xenon* 90mm f/3.5 Kilar
50mm f/2 Schneider Xenon* 1 35mm f /3.8 Kilar
75mm f/2 Schneider Xenon* 150mm f/3.5 Kilar
300mm f/5.6 Kilar
400mm f/5.6 Kilar

*With Follow-Focus Grips.

ORIGINAL ARRIFLEX ACCESSORIES

LENS EXTENSION TUBE for close-up filming and

cinemacrogrophy

HI-HAT for mounting Arriflex 35 on standard tripods

SHOULDER-POD for vibration-free, hand-held filming

BAnERY - 16 Volt, lightweight, non'splll, with

carrying case and shoulder strop

BATTERY CHARGER

THE NEW ARRIFLEX 35 tripod

• Shrrdy, rugged and rock
steady. Weighs only
19 lbs.

• Large universal ball-
joint for leveling.

# Velvet smooth pan
and tilt ac
separate locks.

# Extro long handli

# Leather boot
liloble.

WEST COAST OFFICE: 7303 MELROSE AVENUE. HOLLYWOOD 46. CALIFORNIA

WYOMING 9026

HOW TO FIND AN EXPERIENCED, DEPENDABLE BUSINESS FIL.M PRODUCER

♦ The 1954 Prodictio.n Revikw issue of Businkss standard reference on production resources is used

Screen, to be published in February, will again list by all leading sponsors and their agencies, B"ri/c

and provide essential reference data on all U. S. and loday jar listing data forms and advance copv

Canadian business film producers. The recognized reservations! c o 7064 Sheridan Road. Chicago 26.

NUMBER 7 • \OH'ME 14

Olympus Film Productions In
New Cincinnati Studio Building

♦ Olymi'ls Film Pkoui ctio.ns. Inc.
( formerly Bert Johnston Produc-
tions) has moved to new studios
located at the top of an 828 ft. ele-
vation at Chickasaw and Warner
streets in Cincinnati. The reception
room of the hilhop studio overlooks
the city of Cincinnati and commands
a view extending over 20 miles of
the Kentucky hills.

The motion picture company has
approximately 11,000 square feet of
floor space at its disposal in the
three story building. In addition
to the "sky view" reception room,
the first floor includes the studio
sound stage as well as offices, edit-
ing rooms, clients' room, projection
room, actors" dressing rooms and a
properties storage room.

Additional Workshop Floors

The second floor includes the con-
trol room, a small studio especially
designed for voice-over recording,
additional office space and facilities
for equipment maintenance and re-
pair.

Animation studios and a dark
room are situated on the third floor.

The first floor studio sound stage,
with 4.350 square feet of floor space,
is so arranged that several shooting
crews can operate simultaneously.
The company's permanent kitchen
set occupies one corner of the studio
floor and seven or more large sets
can be erected in the remaining
space. The sound stage has been
completely sound proofed for lip
sync recording.
Control Room Overlooks Studio

A. "dual-faced" control room on
the second floor overlooks the studio
through a 20 by 7 foot double glass
window at the lower level of which
is situated a client's observation
booth. The second "face" of the
control room lines up with the nar-
ration studio. This studio operates
as a completely independent and
movable unit, resting on rubber
shock absorbers. A sound proof
camera box, fitted into the control

Along the Production Line

New Developments Among the Bu.siness Film Studios

room, projects the picture onto a
translucent screen located between
the voice-over studio and the con-
trol room. The picture is viewed by
the narrator through the sound-proof
windows of the \oice-nver unit.

Crawley Films, Canada, Begins
$250,000 Studio, Staff Expansion

♦ To (loiililf production capacity,
Crawlky Films of Canada is break-
ing ground this fall for a $250,000
addition to its studios in Ottawa.
The new plants two floor unit will
be built on 15,000 square feet in
front of the present main studio
building.

The firm, which is now one of
(Panadas largest non-theatrical mo-
tion picture producers, plans to in-
crease its staff and expand produc-
tion for television, according to
F. R. Crawley, president. The
staff, now at 75. will number more
than 100 to meet the growing back-
log of work, he said, .\nother ad-
vantage in the new construction,
which should be finished in March,
is the movement of the still division
in dowiUown Ottawa to the motion
picture division in a residential area.

Although industrial motion pic-
lures are still the bulk of the busi-
ness with the 1953 gross expected

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to exceed $750,000, the studio's
television production is mounting.
Twenty-six film series are tentative-
ly scheduled for TV. Crawley is
optimistic about this field despite
certain commercial difficulties: the
best that Canadian sponsors could
he expected to pay for a half-hour
show is $.3,000, it was said. To
produce the show, without outdoor
backgrounds, costs from $5,000 to
86.000.

Beyond fulfilUng CBC require-
ments for domestic content in TV
programs, Canadian televisers sur-
mount this profit-cost separation by
buying U.S.-made packaged star
shows tagged as low as $500. Craw-
ley anticipates bucking this compe-
tition by marketing in the U.S. To
do so. he does not consider attempt-
ing the ■'American song and dance
style of thing"' but would produce
TV shows portraying Canada's
scenic beautv.

Larger New York Quarters for
Victor Kayfelz Productions, Inc.

♦ Victor Kayfetz Productions,
Inc.. has moved to larger quarters
at 1780 Broadway. New York. The
company has been meeting a
stepped-up schedule of one 13-min-
ute film program in color for tele-
vision each month plus additional
industrial motion picture and slide-
film contract commitments as well
as animation subcontracts for other
producers.

Kayfetz's new office will have a
new booth and projection room in-
stallation plus an increase of room
for the art, animation, editorial and
administrative personnel and the
sales staff.

Sireech Productions, New York,
Issues 12-Page Promotional Book

♦ WiLBi'R Streech Productions,
1697 Broadway, New York, has
published a new 12-page booklet
called "Business, Industry and
Film."" It points out how film can
serve the needs of modern business
by performing important functions
for management in the fields of
public relations, selling and sales
promotion, and production and sales
training.

Included are a breakdown of uses
for motion pictures within the or-
ganization as well as an illustrated
section showing the various film
production techniques from cartoon
animation through special effects,
and a section headed "how an in-
dustrial film is made," with such
topics as script, treatment and,
client-producer relations.

Copies of the booklet are avail-
able at no cost.

BUSINESS SCREEN MAGAZINE,

"Silent Night," Story of Carol,
500th Coronet Educational Film

♦ Nearing a 15 year milestone in
edurational motion picture proihir-
tion. Coronet Films. Clenview. llli
nois, announce the release of their
500lh sound motion picture. Sileiil
Night: Story of the Christmas Carol.
Filmed for the most part in the
small Austrian village where the im-
mortal carol was written in 1818,
Silent Night was recently premiered
hv members of the Educational Film
Lilirary Association who graded it
as a "charming and authentic pre-
sentation of the significance of the
Christmas carol and the conditions
under which it was written."

With the release of Silent Night.
Coronet rededicates itself to the
original purpose of the organization
— "to produce the finest in educa-
tional films and develop more effec-
tive use of 16 mm sound motion
pictures in education" — in the words
of Ellsworth C. Dent, director of
distribution.

Organized in 1939 by the late
David .\. Smart. Coronet Films be-
gan its production program slowly,
releasing only a few pictures before
America's entry into World War II.
Then, as now. all footage was shot
in color, with prints available in a
choice of black and white or color.
The organization aimed to develop
equipment and personnel specialized
in educational film production, in-
corporating any entertainment or
commercial film techniques which
might be effective. Today. Coronet
measures itself the world's largest
16 mm sound studios devoted e\
clusively to the production of edu-
cational films.

At present, more than 100 new
films are moving along the 18 to
30 month production cycle. .Ap-
proximately 60 of these are sched-
uled for release next vear.

Business Education Film Catalog

♦ Bi SI NESS Edication Fjlms. f)-l(l
Ninth .\venue. New York, has
issued a new catalog listing some
130 titles of rental motion pictures
for commercial education teachers
and training directors. Listed are
visual aids of such producers as
Coronet Instructional Films. Ency.
clopaedia Brittanica. SVE. .March
of Time. Castle. Teaching Aids Ex-
change. British Information .Serv-
ices, Library Films. Young .Amer-
ica Films. r.S. Office of Education.
Royal Typewriter Co.. Gregg Pufi-
lishing Companv. and MeOraw Hill
Text Films.

The catalogs, which list titles by
subjeet matter and provide a brief
description of each, are free.

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NUMBER 7 • VOLUME 14

"Pay Day" Tells Rail Employees
Facts of Freight Handling
♦ When a piece of freight arrives
at its destination less valuable than
when it left point of departure some-
body pays. In l'a\ Day. a new em-
ployee training film, the Atchison,
Topeka and Santa Fv Kailway Com-
pany shows its freight handlers just
who does pay. how much and why.

The new 20-minute color film
sliows a Los .Angeles switchman or-
dering a television set shipped from
Chicago. The set arrives looking like
the train had nosed it down the
track. Thereupon the switchman re-
lates a story guessing what might
have happened to the set, based on
his experience and practical knowl-
edge of conditions and events re-
sponsible for rough handling in
yards, freight houses and on the
road.

The picture scores the causes of
loss and damage and how these fac-
tors affect the welfare of railroad
people. Locations cover the south-
west, from Chicago to Los Angeles,
with many scenes throughout Kan-
sas. Texas. \ew Mexico. Arizona
and California. Many of the scenic
train shots were made in Cajon Pass,
California. Progress of modern rail-
roading is depicted in the Kansas
City Hump Yard and in the im-
proved facilities for handling and
moving freight.

Kitchen Series of Sponsored Films
To Tell Electrical Story on TV

♦ T\' Kitchen, a series of 52 half-
hour electrical kitchen shows, will
be filmed specifically for use by lo-
cal television stations throughout the
country. Completion of final plans
for the series has been announced
by the Television Division of Elec-
trical Information Publications in
Madison, \^ isconsin.

Primar)- sponsorship of the culi-
nary lessons will be by electric light
and power companies. Additional
sponsors will be drawn from the
electrical appliance field. Featuring
the preparation of one meal on each
show, the TV Kitchen series will in-
volve the use of most electric kitchen
appliances and a variety of food
products. Kling Studios of Chicago
will produce the series.

United Auto Workers Completing
Major Feature in Hollywood

"k In sharp contrast to the near-
poverty look of UEW-CIO films of
a few years back is the current
United Auto Workers "big" Holly-
wood production now completing
and rumored to budget around
8700,000.

O'GRADY CHECKS LINES FOR NEW SAFETY PICTURE

Xational Safety Star ahorr o (uiar Jim llrxtrr nlm pUnt, l-nnumn
Guslave C O'Grady (second jrom right J s/iown with director W ayne Langi-
ton of Sarra, Inc. (center with script) and crew members. Jack Tipping.
Bob Beeman and Lou Clichman during "shooting' at Chicago plant of
Johnson & Johnson (story at right).

LEATHER
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We are proud to welcome another
distinguished firm to the list of
clients for whom we ore
now producing exceptional
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COJHPANY

Foreman's Fan Club Gets in Act
at Safety Congress Premiere

♦ Actor Jim Ucxier was one of the
"mosl-rccognized" men among the
more than 12.000 persons who at-
Irndrd Ot lohrr"s National Safely
Congress and Exposition in Chi-
cago.

Dexter, who stars as Custave G.
O'Cradv. the "evcrything-happens-
liimc" foreman in NSC films,
>lio\ved up at the Congress in his
'working clothes — all ready to go
bifore Sarra. Inc. cameras.

Cries of "Hey. O'Grady" met him
:it ihc door of the Conrail Hilton
Hold, and followed him through-
out the dav. Safety men from hun-
dreds of (■om])anies. here and
uhroail. came up to shake hands
V ith the actor who has portrayed
troubling safety situations in four
(TGradv films which Sarra has
produced so far for the National
Safety Council.

Dexter was at the Congress to
star _in scenes for a forthcoming
movie, tentatively titled "OGrady
Goes to the Safety Congress."
Sarra's direitor. Wayne Langston.
had hoped to make the scenes as
unobtrusively as possible — but
O'Gradv was instantly recognized
and became a center of attraction.

Hundreds of safety men from the
U.S.. Canada, Mexico and other
coimtries also were "shot" by Sarra
cameras as they attended meetings
and participated in Congress ac-
tivities. These safety men will "co-
star" with O'Grady in the film,
scheduled for Spring release.

Coincidentally, two new O'Grady
lilnis received their premiere at
(he Congress — Fragile. Handle
Feelings with Care and Call 'Em
on the Carpet. These films, for
supervisor training, are available
both as 16mm motion pictures and
o5mm sound slidefilms from the
National Safety Council.

Briefs About Televisuals:

♦ FdHliEL I'll. MS is husv shooting
-omc 260 television programs star-
ring Les Paul and Mary Ford for
the Lambert Pharmacal Company
I Listerine .Antizyme Toothpaste).
The filmed series presenting one
of the "hottest" teams in show busi-
ness will go on WABC-TV, New
\ork. nightly Monday through Fri-
day from 6:10 to 6:15 for the next
52 weeks. Lambert & Feasley. Inc.
is the agency.

♦ George F. Foley. I.nc. has signed
lo make Vi five-minute TV pro-
grams on film for the L .S. Coast
Guard. Other new Folev contracts
include The Story of Cork, for
Mundet Cork Company, and Sons
oj Georgetown, for Georgetown U.

BUSINESS SCREEN MAGAZINE

"For This You Gove" Reports to
Public on Results of Fund Drive

♦ With For This You Gave, a new
l-l-minute color film, the Gonzales
Warm Springs Foundation tells the
publii- what was done with money
ilonaled to the foundations annual
fund dri\es to rescue Texas children
stricken with polio.

Taking the auilience into onli-
narily inacci^sible treatnii'nt and
therapy rooms and wards where
must'le-reeducalion is taught to
post-polio patients, the film covers
every medical and recreational ac-
tivity at the foundation. .Special,
custom-made equipment such as
arm-slings and handsplints enable
weakened muscles to feed, clothe
and bathe the users while in tin
physical therapy course. The raii
of rescue is high. Twenty-four-liHiii
a day traction corrects body posi-
tion.

A natural thermal spring on the
foundation grounds provides warm
water for two indoor and one out-
door treatment pools. A special gym-
nasium helps strengthen polio weak-
ened muscles.

Produced by Channing Produc-
tions. Inc.. For This You Care bears
the emblem of approval from the
American ('ollege of Surgeons' Com-
mittee on Motion Pictures. It is be-
ing widely distributed throughout
Texas. Oklahoma and California,
through service clubs. TV, and
medical societies.

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DUPLICATING

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7619 SunMt Boulevard
Los Angeles 46, Californi

REPORT .\LL NEW TECHNICAL AND TRAINING FILMS TO BUSINESS SCREEN

♦ A complete registry of all existing technical and
training motion pictures produced by and for busi-
ness and industrial purposes is maintained by the
Kditors of Bl'siNEss Screen. Please notify us of

any new pictures completed, whether for internal
or external use, so this listing can be maintaine<H
for the benefit of all. .■Address all notices to; Index
i>f Training Kilms. 7(K>I Sheriilan IW.. Chicigo Ji.

\ III 1 \1 K II

TELEVISION IN THE NEWS

JNotes ami Coimiu'iit on New Projirams for \ ideo

Kacran Corp.'s new television series
"Meet Johnny Jupiter" features this small
town general store (story below).

22 Half-Hour "Johnny Jupiter"
Shows In Work at Sound Masters

♦ Soi'Mi .M\STERS. Inc. has a new
series of television programs in pro-
duction for Kacran Corp.. creators
of the Johnny Jupiter Show. The
deal calls for 22 half-hour programs,
which are heing made at the rate
of four each month, allowing ten
days of photography and two weeks
of editing and scoring for each
group of four.

Kagran Corp.. whose other shows
include Houdy Doody and Author
Meets the Critics, has sold Johnny
Jupiter to Hawley Hoops. Inc..
makers of M & M candies, through
Roy S. Durstine. Inc.

Johnny Jupiter is planned to be
a kid's show that won"t drive adults
out of the room — matter of fact,
they'll probably like it. Chief char-
acters are a small town general
store owner and his likable but
trouble be-set clerk. The clerk.
Duckweather. by name, has invented
a TV set that brings in "people"
in Jupiter to talk to him. When-
ever he gets in a jam with cus-
tomers or his boss, the Jupiteriens
come to his rescue and solve the
problem.

F. C. Wood of Sound Masters is
supervising production, and Howard
ilagwood is film director.

Meet JoH^^Y Jipiier, as introduced by
Duckweather (right) in the new half-hour
liy that title.

1 4 Commercials Filmed for Five
Television Sponsors by Sarra

♦ Completion of 11 new film com-
mercials for five television sponsors
has been announced by Sarra, Inc.
The national advertisers for whom
the films were made include:

Beatrice Foods Company, Chi
lago, through Foote. Cone and Beld
ing. Chicago, a series of six 60-sec
ond commercials demonstrating how
to prepare La Choy American
( ooked Chinese foods.

Burton-Dixon Corporation, Chi-
cago, through Robert B. Wesley &
Associates, Chicago, a series of three
CO-second commercials on the Bur-
ton-Dixie Slumberon Mattres.s, up-

holstery pads, pillows, and the Bur-
tonighter Sleep Lounge,

Aluminum Goods Manufacturing
Company, Manitowoc, Wis., through
the Cramer-Krasselt Company. Mil-
waukee, two 60-second commercials
on the new Mirro Cooky and Pastry
Press and the Mirro-Matic Electric
Percolator.

Barton Manufacturing Company.
St. Louis, through Gardner Adver-
tising Company, St. Louis, two 20-
second commercials on Dyanshinc
Liquid Shoe Polish.

Allen B. Wrisley Company, Chi-
cago, through Earle Ludgin & Co.,
Chicago, one 60-second commercial
on Wrisley Superbe Bubble Bath.

iL 'tk

T* wh

«st>

Whether it'g the Ist,

or the 1,000th.

every Tri Art release print

is given the same eareful

attention to color quality.

That's why we ask you to look
at any print we have processed
for a demonstration of
Tri Art color exactness.

Let us tell you about it. today.

if. 35mm and 16mm color
positive release prints

if. Kodachrome printing

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larged to SSmm color

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245 WEST 55th STREET, N.Y. 19, N.Y.

PLAZA 7-4580

Here's Biiova Clipper that made the
trip over Niagara Falls for new TV com-

Bulova Sends Watches Over Falls
for Filmed Television Commercials

♦ To test how shock resistant and
water proof they really are, four Bu-
lova Clipper watches recently were
sent over Niagara Falls — sans barrel
— while Van Praag Productions re-
corded the stunt for posterity.

Attached to partially inflated
weather balloons and weighted to
keep them immersed in water, the
watches floated through the rapids
and over the 1.600-foot drop into
the maelstrom below. Three were
fished out. still running, but the
fourth was lost when its balloon was
lorn by the crush of the water at
the bottom of the falls,

Norman Gladney. the Bulova TV
executive who conceived the idea,
envisions the lost Clipper still run-
ning somewhere at the bottom of
the river, constantly wound by the
motion of the water.

When Bulova executives viewed
the 1,500 feet of film Van Praag
shot, it was decided to build a mer-
chandising campaign around the epi-
sode. As a result. Van Praag has
issued three sets of TV commercials
— two-minute, one-minute, and 20-
second — narrated by Lyie Van, NBC
news commentator, and available for
■^[Kinsorship on a local level.

Borden Company Prepares New
Series of 16 Television Spots

* .Sixteen one-minute television film
spots appetizingly presenting such
jjroducts as milk, buttermilk, ice
cream, cheese, and eggnog for the
liolidays have just been completed
for the BoKDEN Company by Sound
Masters. Inc. All of the spots fea-
ture TV actress Betty Johnson.

William F. Crouch and Howard
Magwood directed the series, and
^oung and Rubicam agency repre-
sented the sponsor.

Production took place on a spe-
cially designed sound stage adjoin-
ing Sound Masters' offices in mid-
liiwn New 'iork. The stage was re-
I iiitly equipped with complete light-
ing and recording facilities, dolly,
mobile camera and flexible sets and
I imps for the production of TV film
I imuncrcials and spots.

BUSINESS SCREEN MAG.AZINE

Eastern Video Clients of Wilding
See Commercials Home-Style

♦ New York clients of Wilding Pic-
ture Productions can see just what
new TV commercials are going to
look like on the air. Films are pro-
jected via mirror to a rear-view
screen, closely simulating a 21 inch
TV tube face, set in a handsome
console cabinet.

All-Time Football "Greats"
Featured in New Kling Series

* Red Grange. Doc Blanchard,
Glenn Davis. Earl Britton — among
the all-time greats of football — re-
cently kicked off the filming of a
new series of sports shows for tele-
vision at Kling Studios in Chi-
cago.

With 13 half -hour shows on sched-
ule and a total of 52 planned, the
new series is titled ''The Referee."

The format of each show features
a panel of top players and experts
from a particular field of sports who
discuss the merits of two great plav-
ers in that sport. The discussions
are to be of a controversial nature
and implemented by integrated film
clips which show the stars in action.
In the last part of the show, the
stars who have been under discus-
sion appear as guests of the panel.

Moderator for the series, acting
as the referee in the discussion, is
John Derr, sports director for the
Columbia Broadcasting System.

Subject for the first show is "Who
was the greatest half-back. Red
Grange or Glenn Davis?" Doc
Blanchard, who was blocking back
for Davis at West Point and Earl
Britton, who blocked for Grange at
Illinois, appear to "champion " their
former teammates. Film clips show
Grange and Davis in action after
which the two stars appear as guests
of the panel.

Robert Eirinberg. Kling presi-
dent, said that The Referee, for
whom the shows are produced, plans
both network and syndication dis-
tribution.

Below: Blanchard, Davis. Grange and
Britton (front) star in TV series ivith
John Derr (center) as moderating "Ref-

Soundcraft is proud to have participated in the history-
making realization of CinemaScope, 20th Century-
Fox's revolutionary Anamorphic Lens process.

Critics and public are hailing CinemaScope as a
major milestone in entertainment. They are also hailing
Magna - Stripe — Soundcraft's magnetic oxide striping
process — for making it possible for 20th Century-Fox
to put the breathtaking perfection of stereophonic sound
on the release prints of "The Robe" . . . combining, for
the first time, four separate magnetic sound tracks on
one 35-millimeter film strip.

Mixing, dubbing and editing with Magna-Stripe
have already revolutionized Hollywood sound repro-
duction. And now, thanks to the excellence of Magna-
Stripe oxide coating process, 20th Century engineers
have chosen to apply it to the release prints of "The
Robe" itself.

Thrilling thousands today, "The Robe's" four sepa-
rate Magna-Stripe sound tracks energize playback
heads built right into the theater projectors. Savings
over separate synchronized sound processes are notable.

Complication of apparatus is minimized. And stereo-
phonic sound reaches new technical perfection.

The same superior magnetic oxide coating chosen
for "The Robe" is applied to the Soundcraft Magnetic
Recordmg Tape you use in your film studio, radio
station, TV studio, business or home tape recorders.
For information on how both 16 mm. Magna-Stripe
Film and Soundcraft Tape provide outstanding advan-
tages in your field, write to us at once.

*T. M. Reeves Soundcraft Corp.

How four Magna-Stripe sound
tracks are placed on a single 35
min, release print:

SOUNDCRAFT

Dept. G: 10 East 52nd Street,
New York 22, N. Y.

THIRD EDITIO^ OF THE INDEX OF TRAINING FILMS NOW AVAILABLE

♦ The Third Edition of The Index of Training
Films, widely-used and authoritative reference
listing all free-loan, rental and low-cost purchase
sound films and slidefilms available for industrial

training and vocational classroom use is now avail-
able. Nearly 2800 titles are listed, together with
complete sources. The Index lists at only S2.00.
Order today from Business Screen, Chicago 26.

NUMBER 7 • VOLUME 14

]\E W iS% PRODUCTS

The Latest in Projection & Production Equipment

Two fiews of Radiant's "Curvex"
With "Curvex" Radiant Broadens
into 16mni Wide-Screen Field

♦ Keeping pace in wiile screen mo-
lion picture projection, manufactur-
ers continue to advance equipment
modelled for the educational and in-
dustrial markets. A new portable
Curvex screen has been designed
for the 16mm field by R.UJIANT
Manufacturing Corporation. The
concern will produce the CuRVEX in
sizes from 5 feet to 20 feet wide.

Projected with an anamorphic
(squeeze) lens that casts an image
approximating the expanse of nor-
mal vision, the picture reflects on
the wide silver fabric screen to give
viewers a sense of beiiig in the pic-
ture. This effect is gained without
the use of special glasses.

The aluminum framework of the
Curvex screen curves the fabric to
help increase the illusion of depth
and to give better reflected light dis-
tribution throughout the area of ob-
servation. Uniform briUiance from
all viewing angles is claimed for the
tightly laced, specially treated fabric
which also can be used for three-
dimensional projection. When the
screen is not in use, the fabric may
be rolled up and the light weight
frame folded for storage in a metal
case.

Various organizations producing
industrial and sales films that lend
themselves to broad area visualiza-
tion are using the 16mm wide screen
projection system, the manufacturer
points out. Other potential large-
scale users are film exhibitors in
foreign countries where 16mm pro-
jection is standard practice.

Projection Lens Series Designed
For Bright, Sharp Screen Images

♦ .SupER-CiNEi'HOR (f/1.8) projec-
tion lenses are offered in a new
series designed to produce "maxi-
mum brightness, contrast and sharp-
ness, edge-to-edge," on all types of
professional movie screens, accord-

Below: The new Bauich & Lomb Super-
Cinephor Projection Lens (see above}.

ing to Bausch & LoMB Optical
Co.. manufacturers.

Because the lenses solve the prob-
lem of resolution at the outer mar-
gins of the screen and increase il-
lumination, distributing it evenly,
without sacrificing resolution and
illumination in the screen's center,
tlif manufacturers aver, they will be
useful on 2-D screens, new types
for CinemaScope, 3-D and other
wide-screen processes.

The new lenses employ five dif-
ferent kinds of glass. Two of these
are varieties of extra dense barium
crown glass. The unusually white
glass of the lenses, combined with
a new design formula, is said to
eliminate color absorption and trans-
mit the full color and brightness of
the image.

The lenses are available in sev-
eral focal lengths. The manufac-
turer plans to extend the variety in
the coming months. The f/1.8
Super-Cinephor lenses will be dis-
tributed through the company's es-
tablished channels.

16mni Victor 1600 Arc Projector
Is Marketed for Portable Users

♦ Victor 1600 Arc is the name of
a new portable 16 mm motion pic-
ture projector announced by Sam
G. Rose, president of Victor Ani-
.MATOGRAPH CORPORATION, Daven-
port, Iowa. Priced at $1845.00, the
machine is designed for use by
schools, churches and business.

The Victor 1600 Arc is composed
of three parts, rectifier, speaker and
arc lamp house. These sections, de-
scribed as easy to carry, are fin-
ished in Victor Sage-Green. As-
sembly may be made in "less than
five minutes."

The rectifier, serving as a base
for the whole unit, has stabilizing
swing-out legs with built-in floor
levelers to aid set up on uneven
floors. Blower cooling is aimed at
preserving rectifier tube life. A
positive lock-tilt assures fast, ac-
curate centering on the screen from
any angle of throw, up or down,
according to the manufacturer. Il-
luminated, top mounted controls in-
clude a service line voltmeter with
voltage selector for operating the
rectifier at maximum efficiency at
prevailing voltage; circuit-breaker
switch rated at 20 amps for overload
protection; and an eight position
output tap for supplying proper
voltage to arc lamp.

Source of illumination for the new

projector is a self-contained arc
lamp house. The lamp house is at-
tached to the amplifier by means
of a finger-tip snap-lock catch. Built
into this section is an ammeter for
checking current supplied to the car-
bons for maximum light and con-
slant illumination on the screen. The
Victor Arc delivers 1600 lumens on
the screen for a 58-minute show
using one set of carbons and oper-
ating at 30 amps, the manufacturer
slates. Carbons are automatically
motor-driven to insure even burn-
ing. A mercury safety switch in-
side the lamp house door protects
the operator against accidental ex-
posure while the arc is in opera-
tion. A special F 1.4 condenser lens
is removable for cleaning. Although
the manufacturer deems heat filters
unnecessary, provision is made.

Victor Amplifier Details

The amplifier has top mounted
controls. Arranged on the control
panel are: amplifier "on-off" switch,
three amp fuse, separate exciter
lamp switch, individual tone and
volume controls, phono input, mic
input with volume control. K sepa-
rate 117 volt auxiliary outlet is uti-
lized for electrical changeover in
dual operation. It may also be used
as a recorder, Magnesound, or rec-
ord player "plug-in." Output of the
amplifier is 25 watts.

Permanently mounted to the amp-
lifier is the Victor "safety-first"
projector. Other safety features in-
clude safety film trips, 180° swing-
out lens, offset film loop, large single
drive sprocket, dual flexo pawls,
fingertip rewind, and an automatic
douser. To protect the shuttle, sap-
phire tipped pawls have been added.
A special fiat field lens and an air-
conditioned aperture are features.

Designed for Compact Travel
Enclosed in a new bass-reflex cab-
inet is a BR 12 speaker with Alnico
V magnet. Additional speakers, in
series, may be attached. The cabi-
net houses the amplifier, projector,
and accessories during transporta-
tion of the complete unit. Standard
equipment of the 16 mm motion
picture projector includes rectifier,
amplifier, projector, bass reflex
speaker, keyed cables, 25 sets of car-
bons, 1600 foot reel, oil kit, power
cord, speaker cord, and accessories.
The Victor 1600 Arc is available
through authorized distributors. The
corporation will send a free speci-
fication folder on written request. R*

"Industrialist" Projector in Use

DuKane, S.V.E. Announce Remote
Control Slldefilm Projectors

♦ An Industrialist series of re-
mote control slidefilm projectors
which allow control of presentations
from any point in the room has
been announced jointly by the
DuKane Corporation and The
Society for Visual Education,
Inc.

Available in 500, 750 and 1000-
watt models, the new line incorpor-
ates the "Synchrowink" mechanism
for Instantaneous (l/20th of a sec-
ond) picture advance. "Micro-
frame" control is said to assure
positive framing of each picture.

The user advances pictures by
pressing a push-button on the end
of a lOtj-foot cord which may be
lengthened with 35-foot extensions
available as accessory items. This
remote control eliminates the need
for a projectionist, delays, annoy-
ing hand signals, and other cues.

Two by two slides may be pro-
jected manually with a slide changer
included as standard equipment.
Other features include blower cool-
ing, a five-inch f3.5 Wocoated An-
astigmat lens, "push-in"' threading,
and 15 degree tilting control. Three,
four, seven and ten-inch lenses are
available to meet varying needs.

The largest (lOOO-watt) model
weighs only 31 pounds, and case di-
mensions for all units are 1334 by
1334 by 101/2 inches. Prices, includ-
ing case, range from §199.50 to
$279.50.

More detailed information is avail-
able from S.V.E., 1315 Diversey,
Chicago 14, or DuKane Corporation,
St. Charles, HI.

Mitchell Camera Corp. Announces
New "Follow Focus Attachment"

* The new Mitchell Follow Focus
Attachment for NC, Standard and
]6mm Mitchell cameras is designed
for use in action shots moving to-
ward or away from the camera. It
is said to assure full control of pic-
ture framing and lens focusing, par-
ticularly at close, critical ranges.

Once the attachment is fastened
to the camera, all follow focus con-
trol is accomplished through the use
of one knob. This saves lost produc-
tion time on the set often required

BUSINESS SCREEN MAGAZINE

for the solvino of follow foius paral-
lax control.

The Follow F'orus. supplied in kit
form, is said to be easy to install
and remove, and does not interfere
with the use of all standard Mitchell
accessories. It is supplied complete
with bracket for attaching the matte
box.

Full information is available from
Mitchell Camera Corp., 666 West
Harvard St., Glendale I. Calif.

Mitchell "Follow Focus' Elements

Bell & Howell Replaces Comat
with Keener Anastigmal Lens

♦ Sharper pictures on the screen
with foreground imapes standing out
clearly from the background is said
to be the advantage of a new an-
astigmal lens, the Bell & Howell
1-l.NCH f 1.9. made by Taylor. Tay-
lor & Hobson. Ltd.. for 16mm mo-
tion picture cameras.

This lens replaces the previous
1-inch f T.9 super comat lens and
will be standard equipment on all
Bell & Howell I6mm cameras or-
dered with 1-inch f 1.9 lenses. Bet-
ter correction of aberrations with
higher resolution has been achieved
in the new lens, according to the
manufacturer. Besides clearer per-
spective, the lens makes a truer re-
cording of skin, fabric and architec-
tural textures.

F.ach lens is individually precision
calibrated to achieve this sharpness.
A hard coating of magnesium flu-
oride has been applied to assure
maximum light transmission. Now
available from Bell & Howell dealers,
the lens retails at S86.95.

New Bell & llowdl Camera L

Put New 7INe" into your Color Films
and Slides . . , and Stereo too!

For showing merchondii

production ond
institutional r.Us

sparkle ond life F l^' ▼ s<v {
nstroclion and /V^llj ^^T| f

lining piclur.

WITH
THE

RADIANT

the first and only screen made expressly
for color and stereo projection . . .

Your color films and color slides represent a large investment. For a

trifling cost you can assure the very top color projection results —

by showing your color pictures on the new Radiant Colormaster Screen.

This new type screen gives you brilliance, depth and delicate shadings

that make your color pictures wake up and live! Only Colormaster

has the special Color-Fleet screen surface that gives you color so rich.

so warm, so wonderfully natural. Only Colormaster has Tensi-Bar and

Tensi-Lock that hold the screen flat and tight which eliminates annoying

shadows and streaks. These same exclusive features make the

Colormaster ideal for stereo projection, too!

For full details, prices, sizes — and information on how you can

see an actual demonstration — and get a free booklet on

"Color Projection" fill out and mail coupon today!

•T.M. (Pal. Applied For

TENSI-LOCKt*

eons No Sag . . . No Rippk

\\\J/A/

WORLDS FINEST PROJECTION SCREENS

RADIANT MANUFACTURING CORP.
1225 S. TALMAN • CHICAGO 8.

RADIANT MFG. CORPORATION

1225 S. Tolmon Aye . Chicago 8, III.

Ple.'ise send me price list, descriptive circular .ind spcctBcatlons

on the new Radiant •■Colormaster" Projection Screen and free

booklet on "Color Projection". Also information on how I can

see a demonstration.

Name

Firm Name.

address

Cilv

FOR BETTER SHOWS USE "THE AUDIO VISUAL PROJECTIONIST'S HANDBOOK"

♦ Many large U. S. business firms now use the manual contains step-by-slep lessons on good show-

Audio-Visual Projectionist's Handbook to train manship; sells at only $1.00 per copv, postpaid,

employee projectionists. This graphic, illustrated Order today from Bi;siNESS ScREE.N, Chicago 26.

V 0 L L M E 1 t

In ihe^

mtim^ ^m/^®

NEWLY-RELEASED MOTION PICTURES AND SLIDEFILMS

Grenfell Mission Work Depicted
In "The Challenge of Labrador"
♦ ■•'ihf liiri' of Labrador is not in
its finished civilization — it is in its
eternal challenge to help others'" —
This remark of Sir Wilfred Grenfell
is the theme of The Challenge oj
Labrador, a 37-minute motion pic-
ture relating the medical and social
service work of the associations
which bear his name.

Opposing the formidable iceberg
introduction is a close-up of a
warmly worded stone which reads:
"In gratitude to God for the Labra-
dor Doctor Sir Wilfred Grenfell . . .
Founder and Superintendent of this
mission to the fisherfolk of Northern
Newfoundland and Labrador this
tablet is erected by his friends on
the fiftieth anniversary of his land-
ing on this coast August 4th. 1892.
The 16mni sound and color film
narrates the continuing effort to
meet a bleak and abiding challenge,
notwithstanding the improvements
50 vears of effort have wrought.

While long shots hint the fierce,
enigmatic beauty of the far north,
most of the film is a nearby view^ of
the cold fact existence of the frugal
citizens who inhabit this lonely
clime. The camera accompanies a
"Grenfell" doctor as he trods the
stony paths between widely spaced
frame houses of a frontier sort visit-
ing the tenacious dwellers. Hospital
and social center scenes show doc-
tors and nurses performing surgery
in association hospitals; outfitting
Labrador tots with clothing: giving
bed-time story attention to the or-
phaned, and affording a livelihood
to the disabled.

The Challenge of Labrador is a
frank appeal for financial aid in this
work. It is obtainable for a fee or
contribution at all Grenfell offices.
The Grenfell Association of Amer-
ica has headquarters at 366 Fifth
ave.. New York 1, N. Y. The New
England Grenfell Association office
is at 25 Huntington ave., Boston 16,
Mass.

"Embryology of the Ear," Part I,
Viewed by Medical Science Group

♦ Part I of Embryulugy oj the Ear,
an animated color and sound motion
])icture. was previewed by the Amer-
ican .\cademy of Ophthalmology
and Otolaryngology at a recent
meeting in Chicago.

Embryology oj the Ear, produced
for the Academy by Sturgis-Grant

Productions of New York, is a com-
]ianion film to Embryology of the
Eye, which was viewed at the 1950
.Academy meeting and cited for its
contribution to medical science at
the International Congress of Scien-
tific Motion Pictures at The Hague
the following year.

To trace the embryonic develop-
ment of the human ear from incep-
tion to birth, artists and animators
made over 5.000 drawings in prep-
aration for this half hour .film. Em-
bryology oj the Ear was produced
under the technical direction of
Franz .Altmann, M.D., of Columbia
University with the cooperation of
the Department of Embryology of
the Carnegie Institute.

"Travelogue of a Parts Salesman"
Shows Busy Jobber on Long Walk

♦ Jubilant u\cr the success ul their
first sales training film, Travelogue
oj a Parts Salesman, the advertising
staff at Toledo Steel Products Com-
pany are literally following in their
own footsteps.

Two feet, belonging to an auto-
motive jobber salesman, are the cen-
tral characters in the narrated mag-
netic sound film distributed for
company sales meetings and distrib-
utor sales groups. The intrepid feet
are used in split-frame sequences to
mirror the salesman's travels. \^Tien
he walks through the automotive
world, the top half of the frame
registers a contrast of moving traf-

PATHESCOPE PRODUCTIONS

MOTION PICTURES • SLIDEFILMS • TV

580 FIFTH AVENUE, NEW YORK 19, N. Y.

PLAZA 7-5200

fie. .\s he calls on garages, car deal-
ers, and truck fleet customers, the
lop section catches store fronts and
llrct vehicles.

During an eight-month run of the
film. Toledo Steel received favor-
alile comment from all sales corners.
It was decided to keep the feet on
the road. Magnetic-sound filming
was a preparation for this purpose
as the company intends to re-use
some of the same footage in subse-
quent films.

Another use made of the tape re-
cording method in Travelogue of a
Farts Salesman was a personalized
dedication to the particular organ-
ization viewing the film. Each audi-
ence experienced an agreeable sur-
prise as local names were named.

"Beginning Softball" Slidefilm
Text for Community Leaguers

• Beginning SojthalL the .Athletic
Institute's 10th sports instructional
slidefilm, is a complete aid to teach-
ing the popular game. Each "kit"
consists of eight slidefilm units, ac-
companying 33-1/3 RPM records,
a Softball Instructor's Guide and a
copv of the "How to Improve Your
Softball" students handbook. The
slidefilms are entitled: The Game.
Throning. Fielding, flitting. Base-
running. Pitching, Base Play and
Defensive Team Play.

Detailing all the basic skills re-
quired in the game of Softball, the
new slidefilm offers an audio-visual
teaching jjrogram for schools,
churches, community and industrial
recreation programs. The 35 mm
film contains 390 frames and has
a running lime of nearly an hour.

The .Athletic Institute supplies the
slidefilm at cost— S64.25 for the
sound version and S 18.25 for the
silent kit — without records. Other
films in the Beginning Sports Series
include archery, badminton, base-
ball, bowling, golf, tenni.s. tumbling,
basketball and volleyball.

For further information on these
slidefilms. write The Film Depart-
ment. The Athletic Institute. 209 S.
State St.. Chicago I. Illinois.

Below: This youthful player shows throw-
ing sfcilt in new '^Softball" series.

BUSINESS SCREEN MAG.AZINE

West Coast Oil: Information Committee
activiJjes during past year are told in
"Ladies and Gentlemen." Scene above is
from this current Graphic Filnis^ produc-
tion. (See full story helow.)

Graphic Films Busy with Slide,
Motion Pictures on Health, Oil

♦ Progress on three new motion
pictures and a sound slidefilni was
reported recently by Graphic Film
Corporation.

An animated medical film. Tlie
Embryology and Pathology of the
Intestinal Tract." has been com-
pleted. In production for over one
year, this picture is a study of re-
search conducted by Dr. Lawrence
Chaffin and Dr. William Snyder of
the Los Angeles Children's Hospital
and the University of Southern
California.

Nearing completion is Ladies and
Gentlemen, a film describing the ac-
tivities of the West Coast Oil Infor-
mation Committee for the past year.
Featuring Lurene Tuttle and Larry
Thor, this film is being produced foi
the Western Oil and Gas Association.

Beginning production is a new
sound slidefilm and booklet for the
Union Oil Company of California,
The Horse ivilli Too Many Shoes.

For 16mm. Film— 400' io 2000' Roe

Protect your films
Ship in FIBERBILT CASES

Sold at leading dealers

This film is aimed at lubrication
engineers.

The City That Disappears, pro-
duced for Stanford Research Insti-
tute, has created enough public in-
terest to warrant a booklet on the
Los Angeles smog problem, which
Grafic has been commissioned to
prepare.

"Air Power in the Atomic Age"
Tells 50-Year Story of an Era

• When Orville and Wilbur Wright
straddled their motorized box-kite
into the air 50 years ago. they had
only to share the sky with clouds,
birds and a few errant balloons. The
multiplication of man-wings, the in-
creasing role of "air power" since
that first flight at Kitty Hawk field,
is the story of .4ir Poiver in the
Atomic .4ge, the New York Times
35 mm sound slidefilm for Decem-
ber.

The unending, radical transfor-
mation of aircraft types, their ever
increasing use in war and peace and
their major share of the defense in
the atomic age are the timely
thought-targets of this 60-frame film.
In six sections, Air Power in the
Atomic .Age introduces the changing
concepts of space and time; the
workaday and pleasure uses of
planes; the genesis of military air-
craft; the Communist threat in
terms of jet aircraft and nuclear
weapons; steps to strengthen Amer-
ican air power and the problems of
building and maintaining strong air
defense.

Illustrated with photographs, maps
and charts, the slidefilm presents
its subject in clear graphic terms.
A teachers' discussion manual, with
an introduction to the topic and ad-
ditional data on each frame, ac-
companies the slidefilm.

Air Power in the Atomic .4ge is
the third in the 1953-5 1 series of
eight IVew York Times slidefilms on
current affairs. The entire series is
available for S15.00. Individual
slidefilms cost S2.50 each. They are
available from the Office of Edu-
cational Activities, The New York
Times, Times Square, New York
3r.. New York.

Emerson Yorke Signs With
Sterling for 13 TV Subjects

♦ Emkhsci.n Yokke Studios, in
New York, has signed with Ster-
ling Tei.evisio.\ Corporation to
release 13 variety, travel and docu-
mentary subjects for use on tele-
vision in the Li. S. The same films
are being re-recorded in Spanish for
release to the growing Latin .Ameri-
can TV market. Yorkc's alTiliate.
Pun American Productions, will
liarulle the latter deal, direct.

GREAT MOTION PICTURES ARE PROCESSED BV

^U//U

^^'C

gives you

Q^^Wke

color in every scene

For those who demand the utmost in LiJAike
35mm color reproduction, plus 24-hour processing
service and world-famous Pathe Lab guii/ity, the
answer is Pathecolor. Phone either New York or
Hollj'wood for your showing of the Piithi'color
Demonstration Reel and sec what Piithi'-ct\]iir can
mean to your ne.xt picture.

NEW YORK: TRoFolgar 6-1120

105 East 106th Street

HOLLYWOOD: Hollywood 9-3961

6823 Santa Monico Blvd.

olh New York .ind Hollywood H.ive CampUlc .^/Vf/L-iboralory Facilit
.J^i/Z/h^yhorMouea, Inc. is a subsidiary of Chesapeake Industries, Inc.

9^^

NEW & USED EQUIPMENT

For Motion Picture & TV Film Production

7^^

F&B LEG-LOK TRIANGLE .

First important improvement in triangles since
"Birth of a Nation."

Leg-Lok clomps grip tripod legs — no feor of
points foiling out of sockets, camera & triangle
con be moved by 1 man now, con be used on
roof of wagon or truck. Adds stability, rigidity
& safety. Cut-out center casting absorbs strain
on leg hingles — prevents loosening.
Note lorge finger-tip lightening knobs — large
engraved numberols on extendable legs for ac-
curate levelling.

IMMEDIATE DELIVERY - $26.95

F & B Film Footage Counter

DUAL

SINGLE

DUAL model counts 16mm and JSmm sepor-
otely or logether.

Two switch posllions-SYNC for synchronous
interlock with projector, recorder, dubber,
etc ; LINE for manuol conlrol.

WRI7f fOR BROCHURE

FLORMAN & BABB

70 West 45th Street, New York 19, N. Y.

Phone: Murray Hill 2-2928

Cable Address - FLORBABB, N.Y.

NUMBER 7 • VOLUME 14

Smallest Vidicon Tube Said »o
Do Big Job In TV Film-Pickup
♦ A two-ounce television camera
tube, called the smallest ever de-
\eloped for broadcast use, was
among the prodigies unveiled at the
recent SMPTE convention. The
Vidicon-type tube was announced as
promising greater efficiency and
economy in the televising of movie
films.

Technical details of the film-pickup
Vidicon were described for the con-
vention in a paper by R. G. Neu-
hauser. tube engineer for RC.\ Vic-
tor Division, producer of the new
electronic "seeing eye." Only a
fraction of the size of an Icono-
scope tube, normally used for film
pickup. Vidicon is claimed to be up
to three times more sensitive and
have a spectral-response character-
istic approaching that of the human
eve. The tube measures one inch
in diameter and six and one-quarter
inches in length.

An outgrowth of the original
Vidicon-type pickup tube for indus-
trial, closed circuit TV systems in-
troduced by RCA last year, the new
tube also utilizes a photoconductive
layer as its light-sensitive element.
The film-pickup Vidicon has a reso-
lution capacity of approximately 600
lines, and needs only one-third to
one-half the light requirements of an
Iconoscope for televising motion pic-
ture films. For televising transpar-
encies and opaques, the light re-
quirement is one-twentieth of that
needed for film-pickup, according to
the laboratory spokesman.

Vidicon is the first film-pickup
camera tube to develop a signal-to-
noise ratio sufficiently high to allow
effective use of aperature correc-
tion, an operating technique for in-
creasing the clarity of fine details
in the transmitted picture, Neu-
hauser said. The visual equivalent
of the Vidicon's signal-to-nolse ratio
— the ratio of the intensity of the de-
sired video signal to that of unde-
sired noise signal — has been meas-
ured as 300 to one, he added.

Vidicon is suited to the reproduc-
tion of color films on a monochrome
system and may be used with any
type TV-film projector.

Below; RCA's new two-ounce Vidicon
camera tube (held by model) is compared
to standard model on table in foreground.

ALONG THE EQUIPMENT LINE

Trembling Tripod Steadied by
F & B Leg-Lok Triangle Device

♦ .\ steady-legged tripod is prom-
ised by Flor.m.\.n & B.\BB in an-
nouncing their new Lec-Lok Tri-
A.N(;le. The triangle has screw-down
clamps which fasten to each tripod
leg. Large finger-grooved knobs are
said to permit maximum tightening
pressure. This is to prevent the legs
from jumping out of the triangle
when moved. .\ camera plus the tri-
angle may be moved by one man.

Lcg-Lok has a cut-out center cast-
ing which absorbs most of the strain
on leg hinges, preventing loosening
and wobbliness. the manufacturer
savs. The triangle features large en-
graved numerals on each extendable
leg for quick and accurate levelling.
It can be clamped on the roof of a
station wagon.

The Lec-Lok Triangle is now

available at Florman & Babb, 70
West 15th St., New York .%. N. Y.,
or at local dealers.

Silver King Production Screen
Designed for Stereo-Color Films

♦ SiLXKK Kl.NO. is a Mliilinil piclurc

and slidefilm projection screen, ''de
signed for beauty, ease of operation,
and perfect stereo-color projection."
according to Chester C. Coolev.
president of Da-Lite Screen Com-
pany, manufacturer. A metallic sll-
\er surface is said to preserve the
stereo camera realism.

The new screen is a composite of
earlier Da-Lite features, including a
pushbutton opening device which
raises the extension rod as the tri-
pod legs open; and an aluminum
equalizing "slat-bar," first used on
the larger DeLuxe Challenger
screens.

Dx-LiTt's Prksidot. C
proudly displays tlu: <umpan}

Another feature of the new screen
is the roller-lock, enabling the end
cap to stretch the fabric uniformly.
The roller-lock pin maintains fabric
tension. The extension rod push-
button releases the fabric tension.
Silver King screen is available in
two sizes: -10 by 40 Inches at $31.95
and 50 by 50 inches at $39.95.
* • *

Telectrotope, Portable Recorder
Offered by New York Manufacturer

♦ A lightweight, dual track recorder,
Tei.ectrotape. has been entered in
the low price field by Telectro-
SONIC CoRPORATio.N, New York. The
new recording machine retails for
S75.00.

Telectrotape is characterized by
its manufacturers as being the small-
est and lightest recorder of Its type,
measuring 7 by lllo inches and
weighing 14 pounds. Mechanical
features are a fast forward and re-
wind; tape speed of 334 inches per
second; high impedance input for
microphone, radio and record play-
er ; one hour of recording time from
a five Inch reel of tape; recording
level Indicator; single control for
record, play and Idle; 110 volt 60
cvcle \.C. operation.

The machine is sold complete
with microphone, five Inch reel of
pre-recorded tape and extra reel and
power cord. The reels may be kept
permanently in place and used with
the cover closed. Telectrotape is
transported in a maroon and beige
|ilastic airplane cloth luggage case
and has a "custom designed" es-
cutcheon and motor board.

Eastman Kodak Reduces Prices of
Kodasiide Table View 4X and Case

♦ Effective immediately, the East-
man Kodak Company has reduced
the price of the Kodasiide Table
Viewer, 4X. and its carrying case
from $49.50 and $15.50 to $37.50
and $9.75.

BUSINESS SCREEN .MAG.\ZINE

SMPTE MEETING REPORT

if 500 motion picture engineers and
technicians attending the 71th Semi-
Annual Convention of the Society
of Motion Picture and Television
Engineers in New York last month
elected a new slate of officers for
a two year period beginning next
January 1. Axel G. Jensen, of Bell
Telephone Laboratories. Inc.. was
elected engineering vice-president:
Barton Kreuzcr. of RCA Victor, fi-
nancial vice-president and George
Colburn. of George W. Colburn
Laboratory. Inc., treasurer.

Extends Word of Caution

Herbert Barnett. SMPTE presi-
dent, told the opening session of
the meetings that 3-D. wide-screen
and stereophonic sound might bring
a re-awakening of the motion pic-
ture industry, but cautioned that
the new techniques should not cause
a sense of false security. "Our long
range salvation," he said, "depends
on how well we have learned the
lesson of the past few years, and
the degree to which every segment
of the industry applies itself to
meeting its responsibilities to the
public."

Eastman Kodak's D. L. MacAdam
warned directors that stereoscopic
photography revealed artificial sets,
poor lighting and incorrect perspec-
tive. The director must avoid the
use of badly distorting telephoto
lenses in 3-D work.

Predicts Advances in Sound
W. B. Snow, an acoustics con-
sultant, likened present standard
film sound to "listening to sound
through a hole in the wall. " Stereo-
phonic sound offers the human ear
an experience that has no equiva-
lent in normal life. Mr. Snow thinks
it will come fast.

J. I. Crabtree, of Eastman Kodak
Research Laboraton,-, explained
some of the work his company is
doing to develop a high-speed meth-
od of developing motion picture
film. He said the new process uses

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an inorganic compound, vanadium
salt, and cuts developing time from
three minutes to about 25 seconds.
This is approximately the same
speed now obtained by hot-develop-
ing special non-swelling film for in-
termediary theatre television. With
the vanadium solution, regular film
can be used and the developer kept
al normal temperature.

The .SMPTE agreed upon a set
of operating standards designed to
insure uniform quality from new
stereophonic sound equipment that
combines photographic image and
three-track magnetic sound on one
film.

Frank A. Cowan, engineering
staff manager of the American Tele-
phone and Telegraph Company,
said his company can set up a thea-
Ire-TV network on a permanent
basis any time it is required. It
would be the equivalent of any pres-
ent telecast network, he said.

Bell Sound, Audio Trall-Blazer,
Is Purchased by Thompson Products

♦ The purchase of Bell Sound
Systems. Columbus. Ohio, by
Thompson Products, Inc., Cleve-
land, manufacturer of aircraft, auto-
motive and electronic parts, was an-
nounced recently.

Founded by Floyd W. Bell
twenty years ago, the companv
which bears his name pioneered with
public address systems. Following
World War II, it expanded into new-
lines and now' manufactures high
fidelity amplifiers and tape re-
corders.

"We are happy to enter this field
with a line of reputable products and
in association with Floyd Bell, who
is so well known in the industn,','
J. D. Wright, president of Thomp-
son Products, Inc.. said. "Mr. Bell
will remain with the company and
will work with us in the promotion
of the enterprise. Bell Sound System
will retain its present identity, con-
tinuing to operate in Columbus as a
wholly owned subsidiary of Thomp-
son Products."

« • *

Literature on RCA Arc Projector

♦ Xcw photo literature describing
llie recently introduced RC.\ 16 mm
' Porto-.\rc" projector is now avail-
.ible on request from: Engineering
Products Department, RCA Victor
Division, Camden 2, N. J. Tliose
requesting this material are asked
to specify form 2R8783. Detailed
in an earlier issue of Business
Screen, the "Porto-Arc" is recom-
mended for use in industrial audi-
toriums, colleges and large schools, j

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Bernard \ei.son" Mochan

B. N. Nelson Is Appointed Sales
Manager of Transfilm, Incorporated

♦ Bernarii Nelson Mochan. for-
mer director of advertising and sales
promotion manager of Spencer. Inc.,
New Haven, Conn, has been ap-
pointed sales manager of Tr.'VNS-
FILM, Incorporated, New York
business and television film produc-
er. Mr. Mochan has already assumed
his duties at the Eastern studio.

Henning and Cheadle Annouces
Home Office Staff Appointments

♦ Henning and Cheadle. Inc. pro-
ducers of sales promotion and train-
ing programs in Detroit. New York
and Chicago, has announced a re-
organization of its home office stafi
in keeping with current expansion.

The responsibility of production
manager has been assumed by
Herbert Hamilton, of the produc-
tion staff. Mr. Hamilton formerly
was associated with The Jam Handy
Organization and the Mercury Lith-
ography Corporation.

The Art Department also has
undergone changes. Fred Deuker,
formerly art director for seven years
and associated with Jam Handy
previously, has been director of the
new Design Department.

RoCH LaMontaGNE, with five
years" experience in every phase of
art work at Henning and Cheadle, is
art director.

K.ARL Standley, who recently
joined the organization after seven-
teen years with the Norge Advertis-
ing Department, will manage the
newly formed Cost Control and Pur-
chasing Department.

RCA Custom Records Names Rogers
as New York Sales Representative

♦ Peter Rogers has been appointed
New York sales representative for
RCA Victor Cistom Record
Sales.

Prior to joining RCA Victor, Mr.
Rogers was assistant general man-
ager of K. R. Smith-.Allied Record
Manufacturing for two years.

Devlne Heads ANA TV Group

♦ John F. Devine of the J. Waller
Tliompsou Company recently was
appointed chairman of the Commit-
tee on Radio and Television Produc-
tion of the American Association of
Advertising Agencies. He was se-
lected by the Operations Committee
of the A.A.A.A. Board of Directors.

Lawrence McGinley Named
Midwest Educational Manager
of United World Films, Inc.

♦ Lawrence J. McGinlkv has
been named mid-west division man-
ager for the Educational Film Di-
vision of United World Films,
L\c. Mr. McGinley was former
branch manager for Llnited World
in Portland. Oregon.

Reggie Witalis to Kling Studios

♦ The association of Reggie Witalis
with the .^rt and .Motion Picture-
TV Divisions of Ki.iNG Stidios as
an account executive has been an-
nounced by Robert B. Eirinbero.
Kling president.

Mr. Witalis. whose specialty is
creative sales, comes to Kling from
Thompson Associates in New York
City where he served as an account
executive for seven years. Mr.
\^ italis will represent the compan\
ill the Louisville regional area.

Southerlond's New Chicago Office

* Chicago office facilities for John
Sutherland Productions, Inc. are
now located in the Palmolive Build-
ing. 919 North Michigan Avenue.

DistrihiiteJ hy:

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.\lblrt Z. Carr

Albert Carr Rejoins Caravel Films
as Vice-Pres. Account Executive

♦ Albert Z. Carr has been ap-
pointed vice-president and account
executive of Car.wel Fil.ms, Inc.

During the war, Mr. Carr was
assistant to the chairman of the
Vi ar Production Board, and was
later economic advisor on the White
House staff. Before the war, he was
associated with Caravel in the de-
velopment of sales training films for
industry. He is the author of numer-
ous books, magazine articles, and
motion pictures.

McGeary-Smith Laboratories
Name Owen Safford Sales Mgr.

♦ Owen D. (Jack:) Sakford, for-
mer representative for American
.\irlines in Washington, has joined
McGeary-S.mith Labor.\tories as
sales manager.

Mr. Safford has been with Amer-
ican Airlines for the past eight
years, including service as Euro-
[ican cargo sales manager for Amer-
iran Overseas .Airlines in 1949 and
1950. At McGeary-Smith, Mr. Saf-
ford will assume the responsibiUty
of guiding the company's sales and
jiromotion efforts.

McGeary - Smith provides com-
plete motion picture laboratory
services for producers in the ex-
panding fields of commercial and
television motion picture produc-
tion. Recently the company opened
a motion picture production studio
in Washington as an added service
to producers.

Appoints New England Sales Rep {

♦ I'lH.AL Point Fil.m Phhductions, i
jHoduccrs of business and educa- -
tional films, television commerciab i
and television program films, has ■
announced the appointment of Wil-
liam F. Morc.\n as sales represen-
tative in Southern New EnglandiJ
Mr. Morgan will make his head4
quarters in Hartford, Connecticut^

BUSINESS SCREEN MAGAZINE'

Capsis Named Wrifer-Director
for New Jersey Film Producer

♦ John Capsis has been appointed
a writer-director for OnFii.m. Inc..
Princeton, IS. J.. Robert Bell, presi-
dent, has announced. Formerly,
Capsis was on the staff of the Prince-
ton Film Center and was associated

I with the radio-television department
of Southwest Advertising .\gency.
Fort Worth, Texas. He is a graduate
of Princeton Lniversity where he
was active in dramatics.

Reelo Films, Miami, Fla. Studio
Names Brodock General Manager

♦ Fh.a.nK. J. Brouock has been
named general manager of Reela
Films, Inc.. of Miami. Formerly
sales manager of the company, he
joined Reela Films in 1951. Previ-
ously he had been associated for 17
years with The Jam Handy Organ-
ization, Inc.

Mr. Brodock's plans for Reela
Films call for increased television
film activity for Northern agencies
and an acceleration of the com-
pany's industrial color film work.

Frj\.nk J. Brodock

James B. Faichney

James B. Faichney Resigns as
U. S. Agency Production Chief

* "Since I am a motion picture pru
ducer, and since you have indicate(
there will be no production in tin
foreseeable future unless additiona
appropriations are received from the
Congress, there is little or no need
for my services in a continuing ca-
pacity."

With this preface. James B. Faich-
ney tendered his resignation thi^
month as chief of the United State-.
Information ,\gency"s New York of-
fice production branch. In the letter
to J. Cheever Cowdin, director of the
Motion Picture Service, Faichney ex-
pressed a desire to return to private
industry but offered his services if
future need should arise.
New Veep for Young America

♦ Fred T. Pownev has been elected
a vice-president of Vol'nc America
Films, Inc., according to a recent
announcement by .Stu.art Schef-
TEL, president.

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TV Time for Sponsored Motion Pictures

NEW YORK'S W.MJT OKFKKS AN EXAMPLE OF ACCEI'TWCE .STANDARDS

ASK ,\I,MOST any business film sponsor if
television screenings of his latest film are
really important to him. Answers you get
will range from the most enthusiastic to the
slightly cautious, but a concensus indicates that
free television time is not ''a minor subsidiary"
to ordinary non-theatrical distribution, but a fac-
tor that is important and becoming more so all
the time.

Several questions arise in considering whether
business .should "go after" this time with more
ilelerniinalion or just take it as it comes.

1. Is it worthwhile? Of course it is. If your
film is worth seeing — if it will tend to win friends
for your company — every showing you get is
money in the bank. Audience totals will certainly
be large — even at "off hours" — though station
audience estimates must be taken with a grain of
salt.

Acceptance Depends on Film Content

2. h it hard to get business films on tele-
vision? Generally no. although it varies. Even
the key network stations in the major cities will
run business films — for free, of course — if the
subject warrants. Smaller VHF stations and al-
most all UHF outlets run them regularly, up to
a dozen or so hours a week.

Sponsors do find, however, that a fair number
of valuable prints are tied up if shipped without
a specific station request. Some firms wisely use
a specialized film distributor to handle these
details.

.3. If'hy do they run them for nothing? Some
companies with good business films have noted
the paradox of paying through the nose for a 20-
second spot, and then seeing the station run a
whole half hour of the same company's public
relations film for nothing. Stations do this — let's
face it — primarily because they are hungry for
material which TV uses up at a tremendous rate.

Second, they do it because your films are free
and television programming costs money. That
means a lot, especially to small stations.

Third — and don't underestimate this — your
free film may be much, much better in quality
and interest than anything the station can sched-
ule in rented films or live programming.

Is It News Or in "Public Interest?"

Fourth — your film may have news value or be
in the public interest. Just as any newspaper, or
any magazine, prints news or features based on
"publicity releases" from and about business, if it
is genuine news or an interest feature story, so

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TV .stations will .schedule business films with pro-
priety if they meet the station's standards.

4. If hat are the station's standards? Each one
is different. Sikorsky. American Petroleum In-
stitute. Ford, Pan American and many other films
have found almost universal acceptance and
])layed almost every station in the country. Mod-
ern Talking Picture Service and Association
Films have arranged for literally tens of thou-
sands of TV playings for films in their catalogs.
But that doesn't mean that every film can play
every station, or even any film can play any
station.

On any station your film must fit TV pro-
gramming time. It must fit 5-15-30 minute time
segments and allow for station breaks, commer-
cials, etc. It must be free of any actual adver-
tising. And it's got to be an interesting film. A
half-hour run-around your nuts and bolts factory
will just not do.

Some stations are pretty easy to make — one
station near New York recently ran ll/o hours o{
Ford pictures and a half hour of Pan .\inerican
film on a single week-end afternoon — and it was
not the first time they had played the station
either. One or two desperate UHF stations in the
midwest, it is said, will take anything, almost all
the way down to minute-movie advertising play-
lets. But these, by and large, are exceptions.

WNBT Will Show Right Kind of Films

How does it work on a station that is really
hard to "get on?'' WNBT, in New York, prob-
ably has as many hours of "sold " time as any
station in the country, and it is the local key sta-
tion of the NBC-TV' network. Does WNBT use
commercial films? It certainly does, Ukes them,
and is glad to get them.

If WNBT has a time slot open — and there is a
good business film that would fit that slot — it gets
played, and the station, and often the whole net-
work, are happy to have put it on the air if it's
interesting. // its honestly non-commercial, if it's
in the public service or educational, and if it's
available — and that means at the station's optional
time, even on the spur of the moment, and not on

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BUSINESS SCREEN MAGAZINE

TV AlDitM-t I? Lakol. It-M accountable, but a
genuine factor jor the sponsor whose films have
real public interest value (scene above from an
R. G. Wolff film).

the basis that "you may book this film for your
station on 90 day nolice."

(One good wav to get more playing time for
films is to let stations keep them on indefinite loan
for several months. A one-reel b/w print doesn't
cost very much — and if a film is constantly avail-
able— on the shelf — it may, and often does, get
multiple playings.)

Guardian of the Quality Line

Guardian of business film (and other films as
well) standards for WXBT is the supervisor of the
Film Procurement Division of the station, Miss
Beulah Jarvis. The trade saying goes that if you
can get your film in Miss Jarvis' good graces it
would be acceptable on just about every station
in the country. It's the acid test, they say. and it's
not a bad place to start any film if you have big
plans for plumbing the free TV market.

Here are some of the criteria and operating
procedures used by Miss Jarvis' division at
WNBT: Your film should first be offered to the
station with a short explanation of what it is
about. An elaborate mailing piece isn't necessary
— a letter, or a phone call will do just as well.
Miss Jarvis is happy to pre\ iew almost any film
that would possibly be acceptable to WXBT.

It should be timed to about I2I2 minutes (al-
though 281/2 minute films can sometimes be
used), cleared for television (check your pro-
ducer about this), clean, unscratched and of ordi-

nary good screening quality. B W prints arc
best, but good Kodachrome is perfectly accept-
able.

WNBT doesn't like a title or end-title that says
"Presented bv XYZ Company." for, of course, the
film, if used, would be presented by WNBT.
Obvious Commercials Are Taboo

A long or medium shot of the product or the
company's name on a sign may not be objection-
able if they seem to be natural in the film, but ob-
\ ious close-ups or contrived pan shots ending up
on an advertising billboard are taboo. It just
doesn't pav to try to ''sneak a commercial across"
— stations just won't take them that way.

V^'NBT, and most other good television stations,
like to have the same liberty of editing that a
newspaper editor has in printing business news.
This does not mean that the film will be edited
to death, it just means that some things seem
proper on television and some don't — and the
station feels that it is the best judge. However,
\^'N'BT finds that with most business film distrib-
utor? no editing at all is necessary.

Most business films appear on WNBT during
the weeks between the ending of one program
series and the beginning of another. For instance,
if the Joe Blue program has been running its
course for 26 weeks and goes off the air for a
summer hiatus and the Richard Roe show won't
start for two or three weeks, WNBT might find
this a good time to schedule a couple of good
business films to temporarilv fill the time slots.
At other times. 'WNBT. and the whole NBC-TV
network, have scheduled whole series of business
films. One of these shows. Prologue to tlie Future,
was on the network for 16 months.

Audience Mail Shows Real Interest
\o\i might wonder what viewers think of the
programs once they get on the air. Of course they
don't draw fan mail like the latest crooning heart-
throb, but letters have come in once in awhile
that indicate people like the films prettv darn well.
Free TV time for business films is an impor-
tant addition to other methods of distribution. Its
scope will constantly increase as more and more
new stations go on the air. Just as the stations
are providing a welcome and free outlet for busi-
ness films, film sponsors can render an important
service to station operators by supplying good
"non-comraercial" and audience-building mate-
rial. It can be a very happy combination that
will build for a long and profitable future. ^

Editor's Note: the report above is the first of
a continuing series of articles on the standards
of acceptance and detail involved in releasing
sponsored motion pictures to the nation's t.v.
stations. Watch for another in an early issue of
Busi.NESs Screen.

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Public Utilities and the Screen: Part 2

lUShNKSS SCREE.\ SLRVKV KEVIEWS PUBLIC POWER FILM PROGR.\.\l

THIS CONTINUI.NG STUDY of audio-visual util-
ization in the field of public and private
utilities also embraces the activities of those
concerns which are publicly-owned. Government
power has an even more urgent need to report to
the citizens who own it and from Federal TVA
to local city-owned light plant, the screen is per-
forming the same useful services, both internally
and in public relations.

Reviewed in this issue are the film programs of
Los Angeles' Water and Power Department, a
local public trust and Ontario"* Hydro-Electric
Power Commission.

Public Relations and Training
Are Film Objectives at Los Angeles

* The Department of Water and Power, City
of Los Angeles, uses motion pictures and other
audio-visual aids for two chief purposes: public
relations and training.

Representatives of the department use films
in conjunction with public speaking appearances
before local clubs and organizations, and in
schools. These speakers address the groups in
regard to the history and service of the depart-
ment, and supplement their talks with films or
occasionally slides.

The most recent addition to the department's
collection of films is The Tiiin Titans, a 30-
minute. color story about the bringing of water
and power to an arid village that later became
Los Angeles.

Area Development ^'ork Is Shown

Earlier films which deal with the development
of water and power in the area are IT aler for
Millions and More Power to You. The first
traces a drop of water from a snowflakc on the
distant slopes of the High Sierra mountains to
the kitchen faucet. The later film covers the
development of the Colorado River, and dis-
cusses today's and tomorrow's power supply.

Summer Storm emphasizes the importance of
electric power, which must be made to order,
and offers a behind the scenes picture of the
department's service.

Two department films promote areas in Cali-
fornia. Paradise Trail is designed to create an
urge in the viewer to hoist a pack upon his
back and set out for a mountain vacation.
Simrtsmens Paradise takes the audience on a
tour of the Owens Valley -Mono Basin.

Also Adapts GE, Federal Films

Other department films include House of
Happiness, Vacation Paradise and Construction
of a 138KV L'nderground Transmission Line.
Purchased prints of General Electric's Pipeline
to the Clouds and Clean Waters, and Hoover
Dam by the Bureau of Reclamation are also
u.scd in the program.

The other use for motion pictures is for in-
service training and safety programs. Films,
slidefilms and slides arc used in the human rela-
tions and supervisor training programs, in the
orientation ])rogram for new employes, in "essen-
tials of effective supervision" training, and dur-

ing various other .specialized training programs.

The department's training section has been
using films as training aids for more than five
years, and according to Otto S. Snoffer, public
relations representative, motion pictures have
been found to be valuable in making training
programs more interesting.

He said, "Films offer a change of pace since
their presentation gives both the trainees and
trainer a chance to relax."

The department also finds the use of well pre-
pared films advantageous in presenting much
pertinent material in a short period of time.
In addition to their own films, other titles used
include A Safe Day, Strange Interview, The
Inner Man Steps Out, The Boss Didn't Say Good
Morning, and many others.

To support its extensive motion picture pro-
gram the department has two 35mm motion pic-
ture projectors. 10 16mm projectors, as well
as many slide projectors and other audio-visual
aids used by different divisions within the De-
partment of Water and Power. S"

Citizens Gas of Indianapolis
Tells Storv in "Taken for Granted'

"Ar The Citizens Gas and Coke Utilitv' of Indian-
apolis. Indiana is operated by the board of di-
rectors as a public charitable trust. To tell its
story of ser\ice to the community, the organ-
ization has made a sound and color motion pic-
ture called Taken jor Granted.

Dealing with a problem which faces prac-
tically every utility company, public or private,
this film tells the story of gas and its effect on
the development of Indianapolis. It points out
to the people of the county why their utility
is important to them.

Citizens offer the film to any group of 25
or more persons in the county and will com-
pletely stage the program, including projector
film and operator, just for the asking.

In the 18 months the picture has been in
circulation it has been shown to audiences rang-
ing from 15 to 250- and has enjoyed an ex-
cellent reception. As public relations. Taken
jor Granted is called "extremely effective." §"

van praag

prodnctieni

PMIICdS IF CINItlCllt.

IKOIISTIIH IMD T[LE«ISIO)l FILMS

NEW VORK 19, NEW YORK
Pliza 7-2157-2817-2688

BUSINESS SCREEN MAGAZINE

Ontario Hydro-Electric Commission
Encourages Interest of Consumers

"k The objeclivc of visual aid utilization in the
Hydro-Eleclrir Power Commission of Ontario,
is to acquaint its cuslonuTs with all phases of
the Commission's un(l<'rlakin<;s and to create
customer interest in the organization.

The value or success of these efforts is verv
much in evidence in the general interest shown
in the affairs of the commission throughout the
Province of Ontario.

In supirort of this effort the commission has
sponsored three motion pictures which con-
tribute to consumer information and education:
Niagara the I'ourrlul. More I'uuer lo llic Farmer
and The Bright Path.

These fdms are distributed on a free lean basis
to church groups, service clubs and other com-
munity organizations. Schools arc supplied with
the films and supporting literature such as in-
formation about the Hydro-Klectric Commis.sion
and questionnaires on the subject matter of the
films.

When executives of the commission visit
groups or organizations to speak on various sub-
jects, ."iSmm slides are often used to support
the program.

For internal training the commission borrows
or purchases films to suit various training pro-
grams. Among those included in the post have
been lineman training, safety programs and
courtesy instruction.

The commission owns four 16mm sound mo-
tion picture projectors, one sound slidefilm
projector and several other pieces of audio-
visual equipment lo sup|>ort its visual aids pro-
gram, among employees and the public. |^

TYPE TITLES

Produced up to
u stondord—not
down to a price

Knight Studio

159 E.Chicago Ave. Chicago 11

Siunmary of Public Utility Survey
Shows Functional Role of Films

■*• Films serve the public utilities field in a wide
range of important functions. In the relatively
small number (SI) of film programs considered
for this article, a great many applications of
audio-visual communications stand out as being
especially appropriate to this industry.

In summary, public utilities most often
sjKjnsored or produced motion pictures for these
primary reasons:

1. To explain the history ami importance of
their type of power.

2. To record the company's contribution to
the well being of the area.

i. To encourage expansion and development
of business and industry' in the area served
by the company.

•k To announce and explain some large com-
pany project such as a new gas pipeline.

Libraries of motion pictures are maintained
by public utilities for use both within the or-
ganization, and among consumers. The films
in these libraries most often include:

1. Product information pictures produced bv
appliance manufacturers, and other companies
in appropriate fields.

2. Documentarv- films about America's free
enterprise economy.

3. Safety films.

4. Subjects of general interest and value to
the community.

For internal training the utilities use syndi-
cated motion pictures and slidefilms, and the
productions of the various utility organizations.
Safety training is probably most often supple-
mented with audio-visual aids, but other sub-
jects include, supervisor instruction, lineman
training, courtesy, salesmanship and wide range
of others.

Audio-visual communications s«'rve public util-
ity companies in public relations, sales promo-
tion, and internal training. When a company
has not yet had any films custom-made, it or-
dinarily makes full use of the materials avail-
able from other firms in the industry, its asso-
ciations and sytulicated sources.

In all, the utility business, one of the out-
standing segments of the American economy,
is as modern and up-to-date in its internal and
external communiialions as it is in the genera-
tion and transmission of |>owcr to run the
nation's machines. Jf

d Qood proJucfion

D£S£RveS

B good package]

A good production
needn't suffer becouse of
reel failure thai coutes
dislrocling, onnoying
noises. And il con'l
happen when films
ore mounted on
Compco reels ond
prolecled in Comp-
co film cons. /

tieel. Th*y fuit con'l bind oul of ihap*. Tht
conj ore die-lormed. rigid, ond d*nl rci.'ttonl.
Together, they moke the perleil combination lot
lilm production pockoging.

Reels jnii c.
in jII K.

ulMe

^^mnhCo CORPORATION

JJJt W St. Po.l A.t . O..CO.O 17. III.

Blowup

Eastman & Ansco
Color Negatives

jri>ni Utiniii ( t/lor ())i(^iniih

HERE

;i //'(• nir>it economicul
method In obluiri 10 lo IM
i^nini three-color ihejtre
releate ftrinti.

Wrile For Complete Informolion

EFFECTS

OF HOLLYWOOD

111] N H.B><ioxd *•• He»,_e«d II Co
Pksn. HOIIrweW «.>(M

SPECIALIZED
LABORATORY SERVICES

A NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• CONNECTICUT •

Kockwell Film & Projection
Service, 182 High St.. Hartford 5.

• DISTRICT OF COLUMBIA •

The Film Center, 915 12th St.
N.W., Washington.

• MARYLAND •

Howard E. Thompson, Box 204,
Mt. Airy.

• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Slidecraft Co., 142 Morris Ave.,
Mountain Lakes, N. J.

Association Films, Inc., Broad at
Elm, Ridgefield, N. J.

• NEW YORK •

Association Films, Inc., 347

Madison, New York 19

Buchan Pictures. 122 W. Chip-
pewa St., Buffalo.

Charles J. Giegerich, 42-20 Kis-
sena Blvd., Flushing.

Comprehensive Service Co., 245

W. 55th St., New York 19.

Crawford & Immig, Inc., 265 W.

14th St., New York City 11.

The Jam Handy Organization,
Inc., 1775 Broadway, New York.

Ken Killian Sd. & Vis. Pdts.

P. 0. Box 364 Hempstead, N. Y.

Mogul], Film and Camera Com-
pany, 112-114 W. 48th St., New
York 19.

S. O. S. Cinema Supply Corp.,

602 W. 52nd St., New York 19.

Specialized Sound Products Co.,

551 Fifth Ave., New York 17.

United Specialists, Inc., Pawling.
Visual Sciences, 599BS Suffern.

• PENNSYLVANIA •
Jam Handy Organization, Inc.,

930 Penn Ave., Pittsburgh 22.

J. P. LilJey & Son, 928 N. 3rd

St., Harrisburg.

Lippincott Pictures, Inc., 4729
Ludlow St., Philadelphia 39.

• RHODE ISLAIVD •

Westcott, Slade & Balcom Co.,

95-99 Empire St., Providence 3.

• WEST VIRGINIA •

Haley Audio-Visual Service,

Box 703, Charleston 23.

Pa>-is, Inc., 427 W. Washington St..
Phone 2-5311. Box 6095, Station
A. Charleston 2.

B. S. Simpson, 818 Virginia St.,
W., Charleston 2.

SOUTHERN STATES

• ALABAMA •

Stevens Pictures, Inc., 217 - 22nd
St., North, Birmingham.

• FLORIDA •

Norman Laboratories & Studio,

Arlington Suburb, Jacksonville.

• GEORGIA •

Colonial Films, 7 1 Walton St.,

N.W., ATwood 7588, AtlanU.

Stevens Pictures. Inc., 101 Walton

St., N. W., Atlanta 3.

• LOUISIANA •

Stanley Projection Company,

211% Murray St., Alexandria.

Stevens Pictures, Inc., 1307 Tu-
lane Ave., New Orleans.

Delta Visual Service, Inc., 815

Povdras St.. New Orleans 13.

• MISSISSIPPI •
Herschel Smith Company, 119

Roach St., Jackson 110.

Jasper Ewing & Sons, 227 S. State
St., Jackson 2.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

Tennessee Visual Education
Service, 416 A. Broad St., Nash-
ville.

• VIRGINU •

Tidewater Audio- Visual Center,

617 W. 35th St.. Norfolk 8, Phone
51371.

• ARKANSAS •
Grimm-Williams Co., 115 W.

Sixth Street, Little Rock.

MIDWESTERN STATES

• ILLINOIS •
.\merican Film Registry, 24 E.

Eighth Street. Chicago 5.

Association Films. Inc., 79 East

Adams St.. Chicago 3.
Atlas Film Corporation, 1111
South Boulevard, Oak Park.

Jam Handy Organization, Inc.,

230 N. Michigan Ave., Chicago 1.

Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.

Swank Motion Pictures, 614 N.

Skinker Blvd., St. Louis 5, Mo.

• INDIANA •

Burke's Motion Picture Co., 434

Lincoln Wav West, South Bend 5.

• IOWA •

Pratt Sound Films. Inc., 720 3rd

Ave., S.E., Cedar Rapids, Iowa.

• KANSAS-MISSOURI •

Erker Bros. Optical Co., 908

OliveSt., St. Louis 1.

Swank Motion Pictures, 614 N.

Skinker Blvd., St. Louis 5.

• mCHIGAN •
Engleman Visual Education

Service, 4754-56 Woodward Ave.,
Detroit 1.
Jam Handy Organization, Inc.,

2821 E. Grand Blvd., Detroit 11.

Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •

Ralph V. Haile & Associates,

215 Walnut St., Cincinnati.
Academy Film Service Inc., 2112

Payne Ave., Cleveland 14.
Fryan Film Service, 1810 E. 12th

St., Cleveland 14.
Sunray Films, Inc., 2108 Payne

Ave., Cleveland 14.
Jam Handy Organization, Inc.,

310 Talbott Building, Dayton 2.

Twyman Films Inc., 400 West

First Street, Dayton.

M. H. Martin Company, 1118
Lincoln Way E., Massillon.

• WISCONSIN •

R. H. Flath Company, 2410 N. 3d
St.. Milwaukee 12.

WESTERN STATES

• CALIFORNIA •

Baron Film Service, P.O. Box
5041 Metro Station. Los Angeles
55. CaliL

Donald J. Clausonthue, 1829 N.

Craig Ave.. Altadena.

Coast Visual Education Co., 5620
Hollywood Blvd.. Hollywood 28.

Hollvwood Camera Exchange,

1600 N. Cahuenga Blvd., Holly-
wood 28.
Jam Handy Organization, Inc.,

5746 Sunset Boulevard, Holly-
wood 28.

Ralke Company, 829 S. Flower St.,

Los Angeles 17.
Spindler & Sauppe, 2201 Beverly

Blvd., Los Angeles 4.
Association Films, Inc., 351 Turk

St., San Francisco 2.

C. R. Skinner Manufacturing
Co., 239 Grant Ave., San Fran-
cisco 8.

Westcoast Films, 350 Battery St,

San Francisco 11.

• COLORADO •

Dale Deane's Home Movie Sales
Agency, 28 E. Ninth Ave., Den-
ver 3.

• OKLAHOMA •

H. O. Davis, 522 N. Broadway,
Oklahoma City 2.

• OREGON •
Moore's Motion Picture Service,

33 N. W. 9th Ave., Portland
9, Oregon.

• TEXAS •

.4ssociation Films, Inc., 1915 Live
Oak St., Dallas 1.

George H. Mitchell Co., 712 N.

Haskell, Dallas 1.
Capitol Photo Supplies, 2428

Guadalupe St., Phone 8-5717,
Austin.

• UTAH •

Deseret Book Company, 44 E. So.

Temple St., Salt Lake City 10.

CANADA ■ FOREIGN

.4udio- Visual Supply Company,

Toronto General Trusts Building,
Winnipeg, Man.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT, FILMS AND PROJECTION SERVICE

BUSINESS SCREEN MAGAZINE

THE BUSINESS SCREEN

Bookshelf

A New Reference for the Producer

1953 Copyright Problems Analyzed, a collec-
tion of se\en lectures — the second in a series.
Published by the &>mmerce Clearing House,
Inc. 86.75.
ir A wealth of pertinent information for anyone
concerned with the copyright problems of the mo-
tion picture industry will be found in this series
of informative, interesting talks.

Probably because it is made up of talks, deliv-
ered before the Copyright Institute of the Federal
Bar ."Vs-sociation of \ew York. New Jersey and
Connecticut, the book lacks any of the heavy
verbosity usually connected with books on legal
subjects. Spiced with specific instances and
anecdotal explanations, it lends itself more to
casual reading.

Covers Wide Range of Subjects

The subjects covered include The Copyright
Office itself, newspaper, magazine and syndication
problems, contracts, idea-piracy claims, creators'
protective societies, tax aspects of copyright, and
fringe rights and situations.

Much of the material presented has no par-
ticular apphcalion to the film medium, but in
almost every section specific and practical ref-
erences are made to motion pictures, television or
some problem faced by the business film user.

Of special interest in this field is the section on
contracts which touches on interpretation, en-
forceability and trends in contracts with both
actors and authors. The effect of television on
past and present contracts is analyzed.

Of Tax Savings and Legal Claims

The possibility of law-suits for idea-piracy
probably faces many sponsors, and in this section
they will find some cautions — but no real solu-
tions. The discussion of tax aspects of copyright
offers some possible money-saving ideas, and the
final section discusses some of the aspects of the
law under recent consideration in the courts.

The specialists in copyright law who wrote this
book— Arthur Fisher, William Klein, II, David
M. Sblinger, Edward E. Colton, Alfred H. Was-
serstrom, Harriet F. Pilpel and \^'alter J. Deren-
berg— haven't made experts out of any of their
readers. But they ha\e offered some concrete
advice on handling everyday copyright prob-
lems. Ef

—And a Guide to Menial Health Films-
Films in Psychiatry, Psychology & Mental
Health, by Adolph \irhtenhauser,'M.D., Marie
L. Coleman. David S. Ruhe, M.D., of the
Medical .\udio-Visual Institute of the Asso-
ciation of .\merican Medical Colleges. Pub-
lished by Health Education Council, 10
Downing Street, New York. 86.
"k This 269pagc book is a compilation of in-
formation on 101 of the more important films
on mental health. It contains detailed critical
reviews of 51 of the films, illustrations from

several of them, a good index and complete
guide to suggested audiences. It should be noted
that a majority of the films listed are suitable
for profesisonal audiences, only.

The book is more than a catalog of films. It
is meant to be read, and, in fact, goes a long
way in enabling readers to '"see"' and evaluate
many of the films they will never actually sec.
A part of the book is concerned with a discus-
sion of techniques for reviewing films of this
nature, and with suggestions for practical utiliza-
tion.

Reviews of 51 films, which constitute the
body of the book, were compiled by a panel of
mental health experts, employing a consensus
method. Most of those who took part in these
panels were from the New York State Psychi-
atric Institute of the College of Physicians and
Surgeons, Teachers' College of Columbia Uni-
versity and the Department of Psychiatry and
Neurology of Boston University.

Films in Psychiatry, Psychology & Mental
Health was developed under a grant from the
Rockefeller Foundation. S*

LAB SERVICE SUPPLEMENT

(listing addition on Color Lab jacilities)

Houston Color Film
L.\Boit\ToiuES, Inc.

230 W est Olive Avenue
Burbank, California
Telephone: CHarleston 08188
Principal Officers
B. B. Smith, President and Treasurer
R. C. Wilcox, Vice-President & Secy.
L. S. \^ ayman, Asst. Secy. & Treas.
R. F. Burns, General Manager
J. B. Olsson, Sales
Prlmarv Services: Printing and processing of
.\nsco color negati\e, positive & reversal films.
35mm & 16mm. Commercial motion pictures,
feature films and filrastrips. Exclusively color.
Facilities: Ah conditioned laboratory buildings
and cutting rooms. Daily operation of five
Houston-Fearless automatic film processing ma-
chines 16mm & 35mm. Houston-Fearless and
Bell & Howell printing equipment. Western Elec-
tric densitometers. Houston-Fearless Scenetesters.
Modern pre\iew theatre. Vault storage and edi-
torial space.

STATEMENT REQUIRED BY THE ACT OF AUGUST
24. 1912, AS AMENDED BY THE ACTS OF MARCH 3,
1933. AND JULY 2. 1946 (Title 39. United Slates Code,
Section 233) SHOWING THE OWNERSHIP, MAN-
AGEMENT. AND CIRCULATION OF Hu-mess Screen
.\Iag.-i2ii.c. published eight Immcs annually at Chicagu, Illinois,
ior October 1. 1953.

1. The names and addresses ol the publisher, editor, man-
aging editor, and business managers are; Publisher, O. H.
Coelto. Jr.. 525 Pinecrest Lane, Wilmetle. Ill; Editor, None;
Managing Editor. None: Business Manager, None.

2. The owner is: Business Screen Magazines. Inc.. 7064
Sheridan Road. Chicago, 111. : O. H. Coelln. Jr.. Wilraette.
III.: Robert Seymour, Jr.. P.O. Box 398. Southhampton.
N.V. : J. E. Almond. 221 N. LaSallc Si.. Chicago; Dale Mc-
Cutcheon. Evanston, III.; May D. Speer, Laguna Beach. Calii.

3. The known bondholders, mortgagees, and other security
holders owning or holding 1 percent or more of total amount
ot bonds, mortgages, or other securities are : None.

4. Paragraphs 2 and 3 include, in cases where the stock-
holder or security holder appears upon the books o{ the
company as trustee or in any other fiduciary relation, the
name of the person or corporation for whom such trustee is
acting : also the statements in the two paragraphs show the
alTiant's full knowledge and belief as to the circiim<tanees and
conditions under which stockholders and security holders who
do not appear upon the tMoks of the company as trustees,
hold stock and securities in a capacity other than that of a
bona fide owner.

O. H. COELLN. JR.. Publisher
Sworn to and lubscribcd before me this 5th day of October.
1953.

(SEAL) (Mr <■„„

PAR FADE ATTACHMENT

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Users of PAR fade

aHochmetit include:

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U. S. Air Force

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U. S. Congress

Deluxe Loboratories, In

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BUSINESS SCREEN IS THE PREFERRED
BUYERS GUIDE IN kH86 U. S. FIRMS

IMMEDIATE CASH

FOR

CAMERA EQUIPMENT

NEED EYEMOS (SINGLE LENS AND TURRET).
MITCHELLS, ARRIFLEX. DE BRIES. BiH STAND-
ARDS AND HI-SPEEDS. WALLS. AKELEYS. CINE
SPECIALS, AURICONS, MAURERS. FILMOS.
ALSO BALTARS, COOKES AND OTHER LENSES.
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SHIP INSURED OR FORWARD DESCRIPTIONS
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GORDON ENTERPRISES

53i2 N. CAHUENGA • N. HOLLYWOOD, CAL

NUMBER

VOLUME IJ

Skh\im. (.im;m\S( oi'i: I'rdi.kkss are Adolph
U crlheimer flejt above) lice-president oj Ra-
diant Screen Co., Chicago and its distinguished
leader Spyros Skouras, president of 20lh Century
Fox I right) shown at a premiere of "The Robe,"
first Cinemascope feature. Radiant is now fabri-
cating the officially-approved .istrolite screen.

TRENDS IN BUSINESS FILMS:

(CONTINUED FROM PAGE EIGHT)
ucts and ideas. The race will surely go to the
swift and strong, as it always has in anything but
the artificial and inflated economy such as the
immediate post-war years brought us.

Sure-fire aids to salesmen, potent visual selling
ideas for home and store demonstration, media
in tune with the colorful visual era — will play a
most important part for progressive firms.

Fortunately, the business film medium enters
this significant period ivell-equipped for an ut-
most effort. Trade presentations to dealers, job-
bers and distributors now have the benefit of
proven stereo color and wide-screen equipment
— and production skills to match. Economical
"Pan-Screen " techniques utilizing the wide screen
and stereophonic sound for still-picture showings
make it possible for the average firm or ad agency
to utilize potent sight/sound techniques without
undue budget strain.

The experience of specializing business film
producers and laboratories with improved color
processes and filming techniques has laid a firm
foundation for their entry and subsequent leader-
ship in the production of color television com-
mercials and packaged programs for business
sponsorship. The advent of color t.v. and the solid
know-how which it requires of the producer will
bring the long-overdue collapse of too-numerous
fly-by-nights who inhabit the fringes of television
film production.

Sponsorrd and Government Film Productions
IV'in Highest Honors at Venice and Edinburgh
"k Highest honors at the fourteenth annual Ven-
ice. Italy festival of cinematographic arts went to
a Veterans Administration medical motion pic-
ture Combined Rcseclinn of Tongue and Floor of
Mouth which received the Venice medal award
in the international class for films of that type.
The General Electric color motion picture Light-
ning Masters, produced by Raphael G. Wolff
Studios, was also honored at Venice. A U. S.
Department of State film Man Learns to Farm
and the .American Petroleum Institute's animated

subject (by I PA ) Man un the Lund were other
Venice entries which received honor mention.

The Edinburgh, Scotland festival included more
than 20 U. S. films in screenings for which festi-
val certificates are issued. Sponsored motion pic-
tures thus honored were Out of the North (Nash
Motors I and The .imerican Road I Ford Motor
(impany). both produced by .MPO Productions:
Breaking Point (Pennsylvania RR), produced by
Unifilms; Lightning Masters (see Venice award) :
Man on the Land (also at Venice) : Birds of the
Prairie (distributed by Minneapolis-Moline Im-
plement Co.) the series produced by Martin Bo-
vey Films; How to Catch a Cold (International
Cellucotton) a Walt Disney production; and two
government films. I'alley of the Weavers (U. S.
Stale Department ) and Waters of Coweeta (U. S.
Dejiartment of Agriculture).

E. R. Squibb & Sons .And the Earth Shall Give
Back Life w as another sponsored subject at Edin-
burgh and the U. S. Navy film Marine Gas Tur-
bine was among the government films screened to
festival audiences.

U. S. educational film producers were honored
at Edinburgh with triple awards to Encyclopaedia
Britannica Films which showed Baltimore Plan.
.Art and Motion and Nature's Plan. Coronet films
shown at Edinburgh were Personal Health for
Girls and The W ater We Drink.

George Stoney's remarkable documentary of a
Southern midwife. Alt My Babies ( distributed by
Columbia University Press) was another featured
event during the Edinburgh screenings. The
University of California (Los Angeles) film
Shakespeare's Theatre also had special appeal.

Information Films amusing The Salesman was
an Edinburgh short subject which drew laughter
and applause as a satire on U. S. sales meetings.
The feature motion picture class was headed by
Louis de Rochemonts religious subject Martin
Luther and the 20th-century Fox short subject
Light in the Window was the final X}. S. film.

The 1954 Publication Event
for Business Film Producers!

The 4th Anni al Production Review
Issue of Business Screen Magazine

Coming in February, 1954!

Survey forms and advance invitations are
now in preparation for L'. S. and Canadian
business and television film producers eligi-
ble for listing in the authoritative 1951
Annual Production Review Issue of Busi-
ness Screen.

Listings in this -1th Annual Review Issue
will be restricted to recognized, experienced
makers of business and television commer-
cial films. Your invitation to participate is
the symbol of quality in sponsored film
production among the nation's buyers.

Many additional features will make this
Annual Review a memorable event in our
15th Year of Publication. R'

Model Projectihn Room 1 militii.s <./ New
York's Movielab Film Laboratories, Inc. were
recently opened at the firm's executive offices,
619 W. SUh Street in Manhattan's midtown dis-
trict where ihey will he maintained for the use of
clients and producers.

Henry Ford U Wins Praise for Service
as Neiv Delegate to IN General .Assembly
• Having successfully handled the 1951 techni-
cal assistance program which won the approval
of the L'nited Nations" economic and financial
committee. Henry Ford II, president of the Ford
Motor Company, is winding up his first period
of service as U. S. delegate to the U.N. General
Assembly. Returning to Detroit when this session
ends in December, the youthful chief executive
said he found his new job "interesting and worth-
while."' Success of the technical assistance budget,
which has included the showing abroad of many
hundreds of U. S. industrial and agricultural films
to stimulate productivity, %vas indicated by the
unprecedented action of the Russian delegation
which announced a contribution of 4 million
rubles to the 1954 budget. Russia had never sub-
scribed before.

'■I do know that the multilateral technical as-
sistance program is something that really gets
down to the people," Ford said. "For many per-
sons in manv parts of the world it is the United
Nations. It is one of the most effective means of
helping peoples to overcome conditions which
breed unrest, tyranny and war.

"The technical assistance program, in the
multilateral form the I'nited Nations conducts it,
is a constructive force for good. It effectively
spreads a relatively small number of dollars so as
to produce large results."

Briefs from the Neivs at Presstime:
if Just received is the announcement of a New
York oflice for Byron Studios and Laboratory,
Washington. D. C. who will maintain facilities in
Manhattan at 550 Fifth Avenue. The word from
Byron Roudabush. president, is that John H.
Ware, sales manager of the capitol firm, will be
in charge of the New York offices.
"k The appointment of Mrs. Elsa D. Avlward as
advertising manager of the DeVrv Corporation
was announced late last month by \^'. C. DeVry,
president of that 40-year old equipment firm.
Mrs. Aylward has the distinction of being "first
lady among the audiovisual equipment makers
and one of the few feminine executives since the
retirement earlier this year of Rell & HowelKs ad
manager. Mrs. Margaret Ostrom. ^

'Color-Optics'

fades and

dissolves,

eliminating

dye fades

byron

-for

complete Color or

Black and White

laboratory facilities

see byron first!

Printer

fades and

dissolves

from earner

negatives

Printing
y piclitre and

€ I "\

if. stiiinil 1

simidtiini'iiii.ilx \

til llir si/mc \

iijirrliiif

PRACTICALLY EVERY FILM PRODICER IN THE WESTERN HEMISPHERE IS A CLIENT OF BYRON

"THE IMPULSE PAYOFF"

AT KENTUCKIANA FILM FESTIVAL
FOR E. I. duPONT de NEMOURS & CO., INC.

For outstanding visualization of an important sales promotion and marketing
story, "The Impulse Payoff" is awarded a first prize.

Produced for E. I. duPont de Nemours & Co., Inc by The Jam Handy
Organization, "The Impulse Payoff" reflects the current trends in modern
merchandising. Stressing the importance of eye-appealing packaging and
food displays, this Kodachrome motion picture is based on studies of habits
in shopping.

Skilled in the techniques of producing award-winning motion piaures.
The Jam Handy Organization is prepared to help you present your selling
story to management and sales personnel, wholesale and retail.

7^
JAM HANDU

\ (SLAUZATIONS

MOTION PICTURES

LIVE SHOWS

PRESENTATIONS

SUDEFILMS

TRAINING ASSISTAN"

NEW YORK 19
177.1 BROADWAY

PITTSBI RGH 22
'(30-<J32 PENN AVE.

DETROIT 11
2821 E. CRAND BLVD.

DAYTON 2
:U0 TALBOTT BLDG.

CHICAGO 1
23(1 NORTH MICHI(;AN A\ E.

HOLLYWOOD 28
5746 SUNSET BL\D.

BUSINESS SCREEN

■■■ ■■"■•'^'•''I'^i'fLM

OF VOLUME 14 • 1953
SEASON'S GREETINGS!

ATLAS films PRODUCE

GALION SAYS . . .

"Last September we asked each of our
District Representatives this question:
'How many Gallon motor graders has this
lotlon picture sold (beyond a reasonable
doubt) — exact cases where the film sold
the grader and the order would not have
been obtained otherwise?'

"The total that the district repre-
sentatives reported exceeded our
expectations."

AUDIENCES SAY. . .

". . . very good sales tool . . ."

". . . high type color photography . . ."

". . . exceptionally good . . ."

". . . very helpful . . ."

". . . good grader demonstration . . ."

". . . wonderful reception . . ."

ATLAS films PRODUCE RESULTS

Before you plan your next film — whatever its purpose
or subject — checic Atlas performance with Atlas clients.
Then you, too, will want to molce the most of Atlas
fi/mcrfurity.*

CONSULTATION WITHOUT OBLIGATION ^^*^^^^f^Jv

ATLAS

FILM CORPORATION

Producer! of Quality Motion Pictures, Sound Slidefilms,
Theatrical Shorts, TV Coirtmercials
ESTABLISHED 1913

1111 SOUTH BOULEVARD • OAK PARK, ILLINOIS
CHICAGO PHONE: AUSTIN 78620

Vr the wealth of mature film sense,

skill and judgement achieved only througli many

years of actual production experience-

THREE REASONS

WHY A GOOD MOTION PICTURE

IS THE LEAST EXPENSIVE FORM OF PROMOTION:

I. Mass Audiences 2. Long Life

A number of fiLns that Caravel has
produced have reached audiences of over
10,000,000 people and are still going
strong— without counting television
sliowings.

With the glowing demand for good
films for TV— and the fast-coming ultra-
high-frequency educational network— we
expect that audiences of 30,000,000 and
more for first-rate industry-produced
films will soon be readily obtainable.

Many Caravel films currently being
shown by our clients have been in use
for more than ten years without needing
revision. One Caravel production for a
well-known pharmaceutical manufac-
turer was recently remade after 20 years
of profitable use.

Anotlier Caravel client writes: "After
10 years we still receive more requests
for prints of this film than we can possi-
bly furnish. '

3. Powerful Impact

A good motion picture touches the
mainsprings of human action as no other
promotional medium can. It exercises the
magic of combined eye and ear appeal.
And it commands unbroken audience in-
terest for periods of time ranging from
ten minutes to an hour.

The extraordinary power of the mo-
tion picture to move people to action is
testified to bv scores of clients letters in
Caravel s files.

TREMENDOUS PROMOTIONAL FORCE AT VERY LOW

PER CAPITA COST !

To see in detail why more and more industries are turning to the motion picture for promotional and
public relations purposes, read the new Caravel brochure, the motion picture as a sales tool.

Write for it today— or use the coupon below.

CARAVEL FILMS

INCORPORATED
730 FIFTH AVENUE NEW YORK

1 Caravel Films, Inc.
1 730 Fifth Avenue
! \e\v York 19 NY.

Date

1 Gentlemen :

1 I slioiikl like to receive

1 I'lCTlHE AS A SALES TOOL

a copy of your
without any ch:

brochure,
rge or obi

THE MOTION

gation to nie.

1 \am,'

Title

1 i,l,l,,..c

practically every
film producer
in the
western
hemisphere
is a client of

byron

script

art

location photography

music library

recording

laboratory facilities

•«r

titling

animation

sound stage

sound effects

Film producers use byron facilities
for 4 reasons: quality, speed,
economy, personal service.
Visit our studios, or if you
can't, ask for our
new illustrated brochure.

editing

color-correct* prints

byron

Studios and Laboratory

1226 Wisconsin Ave., N.W.— Washington 7. D.C.
DUpont 7-1800

550 Fifth Avenue— New York 36. N.Y.
Circle 5-8188

BUSINESS SCREEN MAGAZINE

"We ffrouiicled our hiHi training; costs"

M<-P«I>NELL AlKCHAtT CORI'OKATION

They learn faster, renienil)er lon«jer

with Sound Movies!

McDonnell Aircraft made their own low-cost
sound movie to train sheet metal assemblers
in their aircraft plant. The movie was made
possible through the Filmosound 202 record-
ing projector which enabled them to add
their own sound track. An estimated 6000
aircraft trainees have seen the film.

This manufacturer of helicopters and air-
planes knows that no other training tool
equals sound movies for fast, effective teach-
ing at low cost. McDonnell also uses movies
as sales tools . . . and this company relies on
dependable Bell & Howell equipment

In business, industry, church and school,
more and more sound movies are used to
solve diflicult and costly problems.

Bell & Howell offers a wide variety of the
finest picture equipment to help you do the
bf.st job at lowL'st cost.

Bell&Howell

lUdkcrs (if the imrlil's jtursl
mutiuii jiiclure cquijuncnt

"We cut costs of training our
aircraft workers with low
cost sound movies we make
ourselves using the wonder-
ful Bell & Howell 202."

KENNETH E. DeMOTT

6^^-

New! MafEnelir Filmosound

202 I6mm recording projector
lets you add sound to your
movies easily, inexpensively.
Add sound to old silent films,
change sound to fit specific
needs. Runs optical and mag-
netic sound movies. From $699.

Filmosound 285 shows optical
sound or silent films. Brilliant
pictures, full, natural sound at
all volume levels. From $449.95.

Find Out Todar How
Bell & Howell Con Help You !

It.ll v^ H.m.-ll < .>Mi|>:inv
7I0K MiCnrniiik Rond
Chirafco tV Illinois

Please send me. without cost or
obligation, complptc InfnrmaUor
on sound movie equipment
for use In; C Industry
G Home Q Church O School

OMCANTXAnOK.

NIMBF R 8 • V Oil M t 11

iOrl

ly IGmni
^^Suitcase" Projectors

EXCLUSIVE
ADVANTAGES

Complete Self Operating Unit— No reels of film
to thread — no screen to set up — no sound speaker
to engage — all these features are together in the
one unit case. Soles film presentations are set up
in seconds.

"Flick" It's On— Just plug into any 115 volt elec-
tricol outlet, AC or DC, ond with o 'flick' of its
switch the TSI Projector is on and running.

mafic Rewind— Due to

exclusive 16m

32ine^film is automatic

ally rewound —

ding necessary — maga

me IS power c

eady to go after every

how.

Oaylighl Operation — No need to draw shades or
draperies. Crystal clear pictures ore projected on
the self contained screen in any lighted room.

Compact- Model D or H (DeVry or Bell and
Howell mechanism)-135 sq. inch screen — only
40 pounds. Easy to corry. Cose sizes 14"x22"xl2".

■^ Forced air cooling.

■^ Projects sound or silent films.

■^ Projects black ond white or color films.

"A- Magazine Capacity— 800 ft. 16mm film — (22
min. sound — 32 min. silent).

■^ Conventional reel arm projection (up to 2000

-^ Designed and built by the pic

"Moviemofic"
Modef M on/y
27 pownds-
\Q x\7 x2Q\
Ideal for sales
calls.

Technical

Service

Incorporated

— Dept. C-3 —

30865 Five Mile Road
LIVONIA, MICHIGAN, U. S. A.

iltrt. of Electronic and/or Mcchaiucal Equipme

BUSINESS SCREEN MAGAZINE

Issue 8 • Volume U • 1953

PREVIEW OF CONTENTS

Trends in the News of Business Films 8

Camera Eye: Two Film Festivals Announced 12

Films for Color Television by Robert Crane 18

Business Screen Executive: Staff .Appointraejits 28

Editorial Features of the Month

The Cameras Are Rolling: Report on Production 35

Bethlehem Steel Presents: A Tour of Facilities 36

Case Histories: New Films from Markel Service; Allegheny-
Ludlum: Leather Industries; Pennsylvania Railroad; and

United States Saving and Loan League 42

The Oil Industry and the Screen: Part Two 44

Film Programs of the Standard Oil Company of Indiana; Ethyl; Esso
and Two New Pictures from the Texas Company and the A.P.I.

Meeting Two Vital Urban Problems With Films 50

A Simple Stereo System for Industry 59

Producer Forum: The New Color Films by Lee Bobher 72

Special Report: Audio-Visual Displays in Action

Chicago's Museum of Science & Industry: Proving Ground

for Sight/sound Media : A Pictorial Review 37

Business Screen Editori.\l Departments

People Who Make Pictures: News of Studio Personnel 56

New Audio-Visual Equipment and Accessories 60

The Commercial Newsreel: Current Film Programs 52

On the Production Line: Notes on Studio Activities 54

Plus: The N.\tional Directory of Audio-Visual De.alers

Office of Publication: 7064 Sheridan Road, Chicago 26

0. H. Coelln, Jr., Editor

Ken Duncan, Associate Editor

Eastern Editorial Bureau

Robert Seymour, Jr., Eastern Manager

489 Fifth Avenue, New York City

Riverside 9-0215 or MUrray Hill 2-2492

Edward McGrain, Editorial Research

Mildred Jordan, Circulation

Western Editorial Bureau

Edmund Kerr, Western Manager

3038 Beverlv Boulevard. Los .\ngeles 4
Telephone: DUnkirk 8-0613

Busi

Issue Eight, Volume Fourti

intervals at 706-4 Sheridan Road. Chicago _-. - — -.

O H Coelln. Jr., Editor and Publisher. In New York: Robert Seymour. J:
or MOrray Hill 2-2492. In Los Angeles: Edmund Kerr, 3038 Beverl;
a year; ?S.OO two years (domestic); S4.00 and $7^00 foreign. Entered
Chicago. Illinois, under Act of March 3, 1
mark registered U.S. Patent Office. Addn

S times annually at six-week
Phone BRiargate 4-8234.
439 "Fifth Avenue. Telephone Riverside 9-0215
Telephone DUnkirk 8-0613. Subscription_$3.00
second class matter May 2, 1946. at the post
Entire co'ritents Copyright 1953 by Business Screen Magazines, Inc. Trade-
advertising and subscription inquiries to the Chicago o(?ic

of pablicatio]

BUSINESS SCREEN MAGAZINE

Holiday greetings:

To the readers of this page;

To our clients - past, present and future;

To our competitors in the rich field of visual media;

To men of good will everywhere.

To all a Happy New Year!

*CHICAGO

1345 Argyle Street

NEW YORK

385 Madison Ave.

^DETROIT

1000 Dime Bldg.

CLEVELAND

1010 Euclid Bldg.

^HOLLYWOOD

5981 Venice Blvd.

ST. LOUIS

4378 Lindell Blvd.

CINCINNATI

Enquirer Bldg.

WILDING

PICTURE PRODUCTIONS, INC.

MOTION PICTURES . SLIDE FILMS . TELEVISION FILMS

PITTSBURGH

Law & Finance Bldg.

'Studio Facilities

FILMSTRIP
PROJECTORS

FOR REAL
ECONOMY

combined with

PERFECT
PROJECTION

There is no longer any reason to deprive anyone of the benefits of
visual instruction. Certainly not a budget reason — because this fine Viewlex
Filmstrip projector is so mocJestly priced that it is easily within the reach
of even the most stringent budgetary limitotions.

Compare the real value of this exceptional projector with it's extremely
low cost. Decide NOW to use Viewlex for your visual instruction equipment.

)Au/is^'

Write (or descripti^

^/P//

INC. . 35-01 QUEENS BOULEVARD • LONG ISLAND CITY 1, N. Y.

BUSINESS SCREEN MAGAZINE

New Columbia 12 " Record
fits any machine in the field
regardless of tone arm or stylus

* Plays as long as 16" records at the
price and convenience of 12" records.

* Lighter weight, smaller size, cheaper
to ship and handle.

* Far finer surface quality,
non-breakable vinylite.

* Place your next order on the new Columbia
12" record and convince yourself.

cov>^j5!^ot^^

New York

799 Seventh Avenue

CI 5 7300

Art Carlson, Gen.

Mgr.

U M B K R R . \ O 1

IMF. 11

Chicago

410 North Michigan Avenue
WHitehall 4 6000
Jerry Ellis. Mgr.

Hollywood

8723 Alden Drive
CRestview 6 1034
Al Wheeler. Mgr

Precision
Prints

YOUR PRODUCTIONS
BEST REPRESENTATIVE

CLOSE CHECK ON
PROCESSING

Picture and sound results are held
to the closest limits by automatic
temperature regulation, spray devel-
opment, electronically filtered and
humidity controlled air in the dry-
ing cabinets, circulating filtered
baths, Thymatrol motor drive, film
waxing and others. The exacting
requirements of sound track devel-
opment are met in PRECISION'S
special developing machinery.

YOUR ASSURANCE OF
BETTER 16mm PRINTS

16 Years Research and Speeialization in every phase of 16mm processing,
visual and aural. So organized and equipped that all Precision jobs are of the
highest quality.

Individual Attention is given each film, each reel, each scene, each frame —
through every phase of the complex business of processing — assuring you of
the very best results.

Our Advanced Methods and our constant checking and adaption of up-to-
the-minute techniques, plus new engineering principles and special machinery
enable us to offer service unequalled anywhere!

Precision Film Laboratories ~ a rfi-
vision of J. A. Maiiret, Inc., has 16
years of specialization in the 16mm
field, consistently meets the latest de-
mands for higher quality and speed.

PRECISION

FILM LABORATORIES, INC.
21 West 46th St.,
New York 36, N.Y.

IN THE NEWS OF BU.SINESS FILMS

The All-Electronic Future Is 1954's Big
Challpngo — But Let's Vnderstitnd It!

OUR INVENTIVE GENIUS has made its
strongest impact in decades on the sight/
sound media of communication. Within this
eventful year we have witnessed the following
developments:

1. Resolution of the color television future by
means of the all-electronic compatible color sys-
tem and its rcrcnt approval by government.

2. The demonstration by the Radio Corp. of
America of its technique for recording tv pic-
tures on magnetic tape in color and in black and
white. Other organizations such as Crosby En-
terprises and General Electric have also been
active in this field.

3. The widespread theatrical adoption of
35mm wide-screen and three-dimensional projec-
tion techniques and their subsequent carry-over
into 16mm business motion pictures.

4. The application of optical-magnetic 16ntm
projection equipment for internal, export and
special techniques within business and industry.

5. Negative-positive color motion pictures for
both 35mm and 16mm printing. Although the
latter phase is still just outside the research lab-
oratory stage, the shape of things to come is
evident in the lush results obtained under care-
fully conlrolled lab conditions.

Television is undoubtedly the strongest single
influence in mass communication today. At year's
end it loomed as a strong contributor to non-
theatrical studio volume now and in the color
future.

But some of our inventive pronouncements
seem premature for the present-day user to be
seriously concerned about. For instance, the
magnetic recording of pictures and sound re-
quires the tape to run at a speed of 30 feet
per second: a tape reel 17" in diameter carried
only four minutes of programming. Some day,
perhajjs soon, this medium may be applied with-
in the studios for immediate play-back of costlv
production sequences ( while both actors and sets
(continued on page fourteen)

WORLD FAMOUS

/92I N. HigMond Hollywood 36. ColH.\

BUSINESS SCREEN MAG.4ZIi\E

i>i

America's economic freedom can be lost through armed aggres-
sion from without . . . and from indifference within . . . resulting
in Government controUism in all fields. To awaken American
businessmen to this threat, the Chamber of Commerce of the
United States has sponsored a new film, "Action Needed." It
emphasizes the dangers of our creeping controllism, tells what
the Chamber is doing to curb it and shows how the business-
man, through individual action, can be a most influential force
in helping to keep America strong. producfi\e and free!

STUDIOS ^^

HOLLYWOOD • NEW YORK

N I M B E R 8 • V O M M E II • 1 •) 3 3

making a motion pictuf

His job . . . TO prOTecT your inieresis ana invesimenis.

He is a TRANSFILM legal adviser.

Others — directors, producers, writers, cameramen —

guide each production along its creative way.

A film is celluloid. It is also talent. It is props and

lighting and a thousand other details that sometimes

need interpretation by a trained legal mind.

In each of these areas, a TRANSFIU\A expert brings

to bear his special talents and attainments —

to bring you stable, sensible, protected film production.

At TRANSFILM, better films for business

ore produced by men who demond perfection

of themselves, of each other, of everyone

who participates in the making of a motion picture.

For further information, write

35 WEST 45TH STREET, NEW YORK 36, N. Y.
JUdson 2-1400

SIGHT AND SOUND

liiilii^liv Kvrnt^ in l!ir \i-«-

Form Regional Dealer Groups
In Michigan and Western Missouri
♦ Two regional audio-visual dealer
as-iiocialions have been organized.
New aflUiates of the National Audio-
Visual Association are the Michigan
Audio-Visual Dealers Association
and the Western Missouri Audio-
Visual Dealers Association.

Charles Dobbertin of Ideal Pic-
tures Corporation. Detroit, was
elected temporary chairman of the
Michigan association which held its
formation meeting in Lansing,
Michigan with a majority of the
a-v dealers in the state participat-
ing. Its next meeting is to take place
in Marshall. Michigan on January 9
and at that time a permanent slate
of officers will be elected.

Mrs. Eleanor S. Bell of Kansas
City Sound Service was elected
chairman of the Western Missouri
association at a meeting in Kansas
City. This group enrolled as charter
members all a-v dealers in Kansas
City. This group will meet on the
second Wednesday of each month in
Kansas City.

Mrs. Moore, 30-Year Victor Vet,
Honored at Testimonial Dinner

♦ A testimonial dinner honoring
Mrs. T. M. Moore on her thirtieth
year with the company was given
by the Victor A^■I^^\TOCRAPH
Corporation, Davenport, Iowa,
recently at the Rock Island Arsenal
Golf Ciub.

Mrs. Moore was presented with a
gift from fellow workers by the
president of Victor, Sam G. Rose.
The gift was a beautiful sterhng
silver compote to match her silver
pattern. Cocktails were served to
the twenty guests, after which fol-
lowed a dinner.

Joining Victor as a secretary to
the sales manager in 1923, Mrs.
Moore worked her way to the posi-
tion of executive secretary of the
corporation.

(Right) Honoring an
audio-tisual industry
veteran at Davenport, la.
recently were (I. to r.)
Mr. I'aul Moore;
Victor's executive
secretary. Mrs. T. M.
.Moore; president S. G.
Rose oj Victor and Mrs.
Rose, (story above)

Leqends of Wilding Studio Told
in Sun-Times' Picture Story

♦ A pictorial story of Gilding Pic-
ture Prouuctions, Inc., was pre-
sented in a page spread in the
Chicago Sun-Times recently. The
halftone history told how "a new film
giant" has emerged on the site of
the historic Essanay Studios. Sel-
dom seen i)hotos of the ancestral
Essanay luminaries were published.
Posing sentimentally were Gloria
Swanson and Wallace Beery who
were married on the studio lot; a
youthful Charles Chaplin who de-
manded SI 5,000 "before getting off
the train" appeared with his trade-
mark makeup; silent matinee mon-
archs Francis X. Bushman and Betty
Blythe were shown visiting the Wild-
ing studios. Various photos depicted
film making activities at Wilding.
More than 100 Hollywood stars have
come to Vi ilding to appear in com-
mercial films.

Films of the Nations Names Ernst
Fischel General Manager of Sales

♦ Er.\st Fischel has been appoint-
ed general manager in charge of
distribution and sales by the Films
of the Nations Distributors,
Inc.. the board of directors has an-
nounced. Maurice T. Groen will
continue as executive vice presi-
dent. The firm's offices are at 62
West 4.5th St., New York 36, N. Y.

Medical Film Guild Opens
Professional Center in N. Y.

♦ The Medical Film Guild, Ltd.,
in New York, demonstrated its new
Film Center at 506 West 57th Street
early this month to invited guests
from the convention of the Ameri-
can Pharmaceutical Manufacturer's
Association.

A most interesting feature of the
Center is the permanent studio set-
ups providing stock sets of a retail
pharmacy, doctor's examining room,
office and reception room. These
sets are available to pharmaceutical
companies and medical organiza-
tions for use either in still or mo-
tion picture photography and em-
ploying either outside technical per-
sonnel or the Medical Fihn Guild's
own production staff.

BUSINESS SCREEN MAGAZINE

GET

THIS A(^(/g(^ Coi/e&p&

FROM EVERY FILM YOU MAKE

Record a new sound track for every type of
audience with the RCA Magnetic Recorder-Projector

When you invest in a motion picture, it pays to
safeguard it against these two major cost problems
... (1) premature obsolescence and (2) narrow-
audience appeal.

With the RCA Magnetic Recorder-Projector you
make your own sound track in a few minutes any
time you want to tell a new or different story. You

use it to bring your aging films up to date. Use it to
deliver a message that's tailored for your audience.
It's as easy as making a tape recording.

With the RCA Magnetic Recorder-Projector you
can show your present standard sound movies as
well as your magnetically recorded films. You can
switch instantly from one sound track to the other.

ii^-*^^

CHANGE sound track to spe
the technical longuage or regior
dialect of your oudience.

h-MirJ

ADD magnet;
sound films. N
standord opti

a\ sound track.

und trock minutes |
ing for up-to-tfie-

Record, play bock, ero:
record your own sound
with the RCA Magnetic Re
Projector. Have magnetic
added to your

silent filn

I few cents a foot.

For Informotion on the RCA Magnetic Recorder-Projector, MAIL COUPON NOW.

VISUAL fROOUCTS

RADIO CORPORATION
of AMERICA

/FMG/MeeRtnO ^aoOUCrS OCRARTMeMT.CMMDEM.M.J.

tn Canada: RCA VICTOR Company Limited, Montreal

VISUAL PRODUCTS, Depl. 25L. Building 15-L RCA. Camden. N. J.

[j Please send me without charge your new Q Please have an RCA Dislribuior call me to arrange a
booklet, RCA Magnetic Recorder- Projcvior demonsiralion of the RCA Magnetic Recorder-Projector

_Addrfss_
—Zone

NUMBER 8 • VOLUME 14 • 1953

For Instant Movability
and Advanced Design

"HYDROLLY"

(TV OR CAMERA DOLLY)

Hydraulic lilt type lor fast up-
ward and downward motion
of TV and Motion Picture
cameras. Lightweight—sturdy
— easily transported in a sta-
tion wagon. Fits through a
28" door. Adjustable leveling
head. In-line wheels for track
use. Steering wheel and floor
locks.

SYNCHRO-FILM-ED SYNCHRONIZER

A Precision Instrument for

Synchronization and Measurement of

16mm and/or 35mm Films

VARIABLE SPEED MOTOR with TACHOMETER
for Cine Special and Maurer Cameras

115 V. Universal Motor— AC-DC
Variable Speed 8-64 Frames
Separate Base for Cine Special
Adopter for Mourer Camera

INTERCHANGEABLE MOTORS:

12 Volt DC Variable Speed 8-64 Frames.
IIS Volt AC iO Cycle, SynchronoHS Motor,
Single Phase.

Animcrtjon JVfofors for Cine Speaol, Mcmier,
B & H, Mitchell Cameras, Motors tor Bolex and
Filmo Cameras, and Time Lapse Equipment

• LENS COATING

• "T" STOP CALIBRATION

• DESIGNING and MANUFACTURING

of lens mountings and camera equipment

— REPAIRS:

Hawaii, Wall.

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• RENTALS — SALES

Mllchell. Eyemo. Bell •
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Write for full Information and prices

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NATIONAL CINE EQUIPMENT,

209 WEST 48th STREET, NEW YORK 36, N. Y.

EftWIN HARWOOD

Camera Eye

I ll,\I I r.STlVALS ANXOINCED

California Training Directors to
Sponsor Business Film Festival

♦ ''To sliimilati- llir use (if film? in
business ami iiicliistry" a Business
Film Festival will be hel<l at the
Mark Hopkins Hotel in San Fran-
cisco on March 10, 1954. under the
auspices of the California Training
Directors Association.

The function of the festival will be
to provide an opportunity for busi-
ness people to view and evaluate the
best business films, particularly of
recent production, thus letting the
films prove themseKes. The festival
will present motion pictures pro-
duced for sales training and pro-
motion, public relations, economic
education, employee training, super-
\isory training and industrial and
highway safety.

Invitations will be sent to several
hundred representatives of manage-
ment, public relations, sales execu-
tives, training directors and other
persons interested in industrial com-
munication.

The sponsoring association is now
concerned with the selection of films,
cognizant of the problem of screen-
ing the bulk of films available. Proc-
esses of listing and representative
choice are being determined.

Stamford's 5th Film Festival
Set for April 9; Call for Entries

♦ Sponsors and producers of educa-
tional and business-sponsored films
of merit are invited to submit entries
for the Stamford (Conn.) Film
Council 5th annual Film Festival to
be held in that city on Fridav. April
9. 1954.

The council will review only
16mm sound films in the following
subject classifications: classroom
films, religion, art. children's films
(non-classroom), child care and
family living, and industrial promo-
tion. To be eligible, a film must
have been released in the U. S. be-
tween January 1, 195,'? and Decem-
ber 31, 1953.

Selection conmiittees will screen
films between February 1 and March
15. Deadline for entries is February
20.

The festival is competitive and a
first award will be given to the film
chosen as outstanding in each of the
six categories noted. The remainder
of the films selected for screening at
the festival will receive awards of
merit. Entry forms may be obtained
by writing William K. Harrison, III,
Coordinator. Stamford Film Coun-
cil. 96 Broad Street, Stamford, Con-
necticuL

lAVA Sets April 27-29 for 1954
Meeting; Chicago Site Forecast

♦ The next annual meeting of the
Industrial .\udio-Visual Association
will be held during April 27-29,
1051. This date was established by
vote at the Pitt-sburgh convention
this year. The probable locale for
the next session is suburban Chi-
cago, it was indicated. Midland,
Michigan was cited as a possible
alternative choice.

U.S. Film Distribution Contract
Renewed With United World

♦ A two-year conlmct for the print
sale of approximately 3,000 United
States Government films and film-
strips has again been awarded to
United World Films, Inc. by the
Federal Supply Service of the Gen-
eral Services Administration. UW
has been conducting this service on
Government films for a period of
years.

The government films include
those prepared for 20 agencies, such
as the U. S. Office of Education,
Departments of State and Agricul-
ture, Public Health Service and the
Army and Navy. They range in
subject matter from technical stud-
ies of specialized industrial skills
to world geography and the Jfky
If e Fight military series.

Industrial organizations, em-
ployee training groups, public and
private schools and various study
programs use the government films
in training projects. Many titles
are available in color and some
filmstrips are distributed with
records for sound presentation.

The Department of State and
other federal agencies" films include
those produced for overseas infor-
mational programs, part of the mu-
tual security and productivity ef-
fort. Some of these are later re-
leased through the U. S. ORice of
Education via United World do-
mestic film users.

"One Ounce of Safety" Seen by
Audience of 4,000,000 in Year
♦ In the last year a total audience
exceeding 4,000,000 has viewed One
Ounce of Safety, a 20-minute mo-
tion picture sponsored by the Inter-
national Shoe Company. This rec-
ord was achieved by more than 30
showings by various television sta-
tions throughout the country and
widespread use of the film by in-
dustry, it was explained.

Produced by Sarra, Inc., for In-
ternational's Hy-Test Safety Shoe
Division, the film was designed to
impress industrial workers with the
importance of wearing safety shoes
on the job.

BUSINESS SCREEN MAGAZINE

MERRY AND HAPPY

WE PAUSE IN THE DAYS OCCUPATION TO WISH OUR CLIENTS
AND OTHER GOOD FRIENDS HOLIDAY GREETINGS • WITH THE
SINCERE HOPE THAT THE COMING YEAR MAY HOLD FOR ALL
OF US PEACE AND JUST REWARDS FOR OUR EFFORTS...

(^'flajts^l /o^^H^ia>^

PRESIDENT

^ SOUND MASTERS, INC

ESTABLISHED (937

165 WEST 46TH STREET, NEW YORK 36, N.Y.

MOTION PiaURES

SLIDE FILMS

TV SHORTS

COMMERCIALS

PLAZA 7-6600

TRENDS IN BUSINESS FILMS

(CONTINUED FROM PACE EIGHT)

are available for retakes). It is clearly evident
from first-hand research evidence that this
method does not outmode or replace present
studios techniques or either theatrical or non-
theatrical projection in the field.

One of our 1954 problems is the sifting of
all technical data to fix the potentials of all these
communication tools so that no single one of
tliem becomes a detriment to actual sales purely
on a speculative, imapnalive basis unuarranietl
by its real usefulness. In this age of shattered
sound barriers, atomic-powered naval craft and
the recurrent spectre of the flying ^aucer. the
most sober-minded business man or educator is
jis easily confused as some of his scientific
counterparts in our electronic laboratories.

The Riddle of Educational Television
For instance, a great many level headed school
people are utterly fascinated by the proposition
of "educational" television. Now. educational
television can mean a lot to the cause of adult
education in the home but the application of a
televised schedule to the formal curriculum is not
only absurdly complex but downright close to
the prophecies of George Orwell. The lack of a
single scholarly work which properly defines the
true place of television in our educational system
is noteworthy.

This same premise will hold for the early and
understandable definition of picture-sound mag-
netic recording limitations and potentials. It
holds true for urgenUy-needed national standards

for uniform quality of color film processing in
all regional laboratory centers.

Meanwhile let there be no lack of knowledge
of the powerful audience potential already de-
veloped for 16nmi optical prints to serve more
than a half-million existing 16nim sound projec-
tors in regular use among groups of all kinds.

\^'hen added to theatrical and sustaining
television channels of distribution these make a
jormidable total audience which thoroughly jus-
tifies the production cost of quality films.

Technicolor's Renounrd Dr. Herbert Kalmiis
E.xpresses a View on .Magnetic Recording
ir Because he is one of the motion picture
industry's most experienced color experts and
a leading exponent of sound thinking, we give
you the opinion of Dr. Herbert T. Kalmus,
president of the Technicolor Motion Picture
Corporation, with respect to the recent magnetic
tape demonstration of RC.\:

"Yesterdav at Princeton. New Jersey. RC.\

gave a striking demonstration of the results of
its researches to date which may lead ultimately
to electronic photography in which motion pic-
tures in black and white and in color can be
recorded on tape and reproduced electronically
for television purposes.

"In my opinion, this may bring about two
principal effects on the motion picture business
probably not before about two years; first, to
reduce the amount of photographic film that will
he used in the television business. Second, to
introduce supplemental recording of theatrical
motion pictures on magnetic tape which can be
immediately viewed by the director through a
television circuit which will save time and money
on motion picture photography intended for the
theatres. This possible adaptation of magnetic
tape recording in the studios should not have any
substantial adverse effect on Technicolor business
but may prove to be an advantage.

Cites Problem of Print Duplication
'We must also consider the long range prob-
lems of producing final records for distribution
of pictures for exhibition on large size theatrical
screens and the electronic problems of theatre
television. The solutions of these problems are
probably ten or fifteen years away and conse-
quently can have no inunediate effect on Techni-
color business.

■'Due to the long experience and great success
which Technicolor has had in the basic and prac-
tical problems of color, and due to the contribu-
tions of its own research and development lab-
oratories, Technicolor is necessarily in the midst
of these long range developments." 55"

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special effects. Combination Finder zooms from 25mm to ll.'imm for 35mm Motion Picture
and zooms from :8mm to 150mm for TV Complete u ith leather carr\ing case and neck band

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^^M

(TflmeRR €ouipm€nT (^.

^^ 1600 BROnOUJfl!! \ nEUl 10RK CITS ^"^

BUSINESS SCREEN MAGAZINE

WE'D LOVE TO HAVE YOUR HEADACHE

Why don't you let our top flight creative and production staff solve
your complex film problems';' We'll take real pains with your headache.

Vitllxe'ita/irX 0 lotliicltcn^ ultxc.

NEW YORK -60 E. FORTY -SECOND ST. CHICAGO -919 N. MICHIGAN AVE. LOS ANGELES -201 N. OCCIDENTAL BLVD.

NUMBER 8 • VOLUME 11 • 1953

The effectiveness of your film depends to a large degree
upon imaginative direction : Upon the ability of a man
(traditionally equipped with a megaphone and a canvas chair)
to awaken in the actors a sympathy for the fears, hopes and
desires of those who will comprise your audience . . .
and to guide and inspire each member of the cast to render
a portrayal so lifelike that your audience accepts
the images on the screen as flesh-and-blood people.

Yes, to your audience, actors should appear as people—
not as puppets who have been manipulated by the director.

At Unifilms, imaginative direction— combined with

imaginative research and scripting and the imaginative

use of sound— is basic to a production that is

not just a motion picture but a moving picture: a film

so human that the viewers identify the actors as counterparts

of themselves, and are impelled to imitative action.

The cost? Weil, imagination— \f/h'\ch gives birth to
Unifilms' original production techniques— has effected
marked savings for our clients.

Interested? Call Unifilms by telephone . . . now!

UNiriLMS, INC.

NOT JUST MOTION PICTURES, BUT MOVING PICTURES

X-ae EAST 4.VTH STREET

NEW YORK 1 7, N.Y.

MURRAY HIUU S-9325

225 SOUTH 1STH STREET

PHILADELPHIA 2. PA.

KINGSUEY 5-8013

BUSINESS SCREEN MAGAZINE

'Gr5c*°

PRESENTS

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1. /.ifcjikf color Ml cxery scene — mdoors or out.

2. Twenty-four hour processing.

3. Volume print orders on highest speed
equipment in the industry.

4. Direct 16mm prints from original material.

TO PRODUCERS. DIRECTORS. CAMERAMEN:

Demonstration reels of Pathecolor now ready.
Phone now for Yaur showing:

NEW YORK: TRafalgar 6-1120
HOLLYWOOD: Hollywood 9-3961

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GREAT MOTION PICTURES ARE PROCESSED BY

mr//e

N r M B K R 8 • V O I. I M E It • 113 3

As 1953 draws to a close, we would like to salute
our clients . . . men of the year who are producing
films of the year.

For at Kelhnan Productions, close client-producer
cooperation is the foundation for films of distinction.

We sincerely feel your next film can be your finest
. . . regardless of your budget. A motion picture
rich in appeal; a film that will send your message
right to your audience, clearly translating your
objectives into terms of the prospect's own usage.
A production backed by the fertile creative resources
of 30 years of superior filmcraftsmanship.

May we show you how?

^Ox-wA^^.<>^^«4C^^v>^tAA^^

PRODUCTIONS

,V DIVISION OF NK>VS REEL LABORATORY

1729-31 SANSOM STRKKT • PHILADELPHIA 3. 1»ENNA.
RlTTKNHOl'SK B-3»!«9a

JUDGE A PROOUCER BY THE COMPANIES HE KEEPS

FOms for Color Television

AN ANALYSIS OF PRELIMINAHV TKST KKSl'LTS
by Robert Crane. Prrsitlfiil. Color Service. Ini'.

TliK I .SK oi- (1)1.(11! iiHilKiii pic-
tures fur television is a subject
of intense current interest.
Producers and distributors associa-
tions are devoting much time and
effort in reviewing the problems of
telecasting color prints on compati-
able circuits during the coming era
of color TV.

The aim of this paper is to ana-
lyse preliminary test results without
becoming overly technical. To ac-
( (implish this end it is necessary to
knou first if the production has al-
ready been photographed and the
specific film medium used, or sec-
ondly- whether the production is be-
ing planned for the future with the
film stock still to be determined.

Local Use a Key Factor

It can fairly readily be assumed
that regardless of whether the pic-
ture has already been completed, or
is in the planning stage, that few
business-sponsored films may be
telecast on network hookups. Prac-
tically every one of this type of film
becomes a local attraction, to be
used (as they now are in b&w) by
local television stations throughout
the countrv.

The business-sponsored film
would therefore be restricted to the
16mni color print medium since
most local t\ stations are primarily
equipped for 16mm film transmis-
sion. It is necessary to pursue the

Color Film Standards
For Television Projection

■^ Although the spectrum of
color television is still very
clouded and actual studio and
receiver equipment for its
widespread adoption just
barely out of the experimental
stages, the Editors of Busi-
ness S(~REEN have long
recognized the potent new
force becoming available to
business and industry.

As part of a continued series
of "commentaries" probing
the basic facts about color film
problems involved, we bring
you this analysis by Robert
Crane, president of Color
Service. Inc.. who.se firm has
been supplying color film tests
to major television networks
during this formative period.

fact lliat Mc must achieve an end
result in Idnim color prints regard-
less of the photographic medium em-
|ilo\C(l in the past or to be used in
the future.

Present Stocks Effective

Until the last year most business
color films were photographed using
Commercial Kodachrome Type 5268
— or alternatively, some documen-
taries and educational films were
shot with Daylight or Type A Koda-
chrome as the photographic me-
dium. In the final print stage, these
films were then printed onto Koda-
chrome Duplicating film No. 5265
or Ansco Duplicating Film No. 238.

For years, these particular dupli-
cating films have served as the most
satisfactory medium with regard to
contrast, grain, definition and color
fidelity, in bringing the finished pro-
duction to the screen. The same
films can also currently be used for
successful television transmission if
the laboratory involved in the proc-
essing of these prints is instructed
to pay particular attention to the
fact that the print in question is
to be used for tv transmission.

Increase in Contrast

The necessity for this precaution
is brought about by the fact that tv
color projection introduces certain
transmission problems which do
not exist in monochrome screening
projection.

Contrast is increased considerably
in the transmission of color prints.
This means that print densities fall-
ing out of the range of the straight
line portion of the color curve, or
in the range of below .5 or above
2.0. will not transmit with anv de-
gree of detail in the areas falling
af>ove or below these points. Scenes
where predominately dark or light
areas are involved must be treated
in a manner particular to the prob-
lems of tv transmission.

Scenes involving deep shadow-
areas, underwater photographv. etc.
must be exposed with laboratory
bearing in mind not how thev would
ordinarily appear in direct projec-
tion, but how these scenes would
ultimately transmit on the television
circuit.

With these problems specifically
noted, it would therefore appear
practicable for producers who own
original material shot on reversal
(CONTINUED ON PACE SIXTV-FIVE)

BUSINESS SCREEN MAGAZINE

SALES • SERVICE • RENTAL

THE WORLD'S MOST COMPLETE ASSORTMENT
OF PHOTOGRAPHIC EQUIPMENT FOR

MICROPHONE BOOMS

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SMALL, MEDIUM, LARGE

M-R Microphone Boom with
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Robot Automatic Splicer

No heat required. Assures exception-
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AURICON

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Illustrated: Cinevoice with 3-
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l-IENi%

. .'F9>vtjss e* CO. .INC.

668 FIFTH AVENUE • NEW YORK 19. N. Y.

riji^ht off the reel

A COLl MN OF KDITORIAL NOTES AND COMMENT

THINGS HAPPKN FAST in UtTl-ni-
b.r . . . lh«> wi<k that the FCC
annouiu'cd approval of lilt- oompal'
ibie lolor television system, the Chi-
• ago plant of the Kaytheon Manu-
faeluring Company began shipmeiiL^
to retailers of first color television
sets for eonsumer sale, l/i'nilh is
also inanufarturing a pilot line of
eolor receivers. I We pn-ilirted in
these columns last month that all
verbal ti'slimony to the contrary, the
prodiii lion for sale of color tele-
vision equipment v»ouM excet>il e\-
pectalions.

This is a competitive economy.
The beauty of color and the age-old
desire for prestige will bring seller*
and buyers together faster than any-
one with a sizable black and while
M-t inventory wouhl like to admit.
.Naturally, we're interested beiau.sc
color television film production will
lose a lot of television film fly-bv-
nights by the wayside. It takes solid
experience and plenty of good equip-
ment to live up to real quality
standards in color tv films.

Amrrirnn Film Assi'mblv to Bp
}h'l<l in ('bicago April l-ii
♦ First of the new prestige projects
planned by the Film Council of
.America has been announced. The
organization plans an American
Film .^s,-<-mblv to be held at Chi-
cago's Hilton Hotel April 1-3. The
eveiil is billed as "a meeting ground
when- producers, distributors and
film usirs can get together." Feature
event is a competition for the best
films produced in 13 listed categories
(including sales promotion, safely,
etc. I and relca.scd during 1953.

i urther details concerning judges,
method of judging, etc. will be re-
vealed in these columns as soon as
the information is made available.
Knlr\ blanks, however, are already
in ihi- mails to prospective entrants.

SMilltHvUiTii I'lihlir .Scrri'rc
l'ri-miiTi:i If itIi'-SiD'rn I'irliirf
* I li.inks to the kind invitation of H.
I,. Nil hols, of Dallas, Texas, chair-
man of the board of the Siutliwesl-
ern Public Service (jimpany, thi*
column attended the Chicago pre-
miere of a new wide-s<'reeii color
motion picture Cnronado's Golden
Cities recenlly compleleil for .Mr.
Nichol's company by (jirl Dudley
Productions in the Vislarama tcch-
niqu.-. K "first" of its kind in the
public utilities field land |«-rhaps
of all wide-screen business films t.
the picture was Mr. Nichols seventh
in an annual series of visual re|iorl«

on the astounding progress made by
his company and the area it serves.
Our luncheon companion at this
impressive wide-screen demoiistra-
lion was Mr. Adolph Wertheimer,
vice-president of the Radiant Manu-
facturing Company. Helping make
possible the wide-screen develop-
ments is Radiant's Curvex 16-foot
screen on which this new utility
picture was displayed. With all its
size, the .screen is amazinglv com-
pact and together with the Bell &
Howell sound i)rojeclor iind liic
Simpson Optical Companv's Vis-
larama anamorphic lens, the com-
plete equipment has been touring
many of .America's largest cities as
Mr. Niihols reports in person and
via the screen on his company.

Promotions at Year's End
for Tico Experienced Film Isers
* The appoinlmcMl. cfTedive Jan-
uary 1, of E. (;. Logelin as vice-
president of the I'nited States Steel
Corporation in Chicago has been an-
nounced by Clifford F. Hood, pn-s-
ident. F.d Ix>gelin, who succeeds the
retiring Arthur C. Wilby in this
important post, is a veteran of 23
years' service with the corporation.
To us, he will be long remembered
for his unassuming but highly i-lfei--
tive term of leadership just com-
pleted as chairman of the public rela-
tions committee for Chicago's Com-
munity F'und drive in which we
.served as his film advisor. As public
relations chief in Chicago. Ed also
personally directed several of I . S.
Steel's outstanding motion pictures,
including the most recent screen j
document on the new F'airless works.
•k R. P. I^Red) Hogan has moved up
lo the post of coordinator of ad-
vertising and sales promotion for the
Kraft Foods Company. A former
president and one of the founders
of the Industrial .Audio-Visual .Asso-
liation. Red superv is«-d such widely
known Kraft films as Cheese Family
Album and the mosi recent sali-s pic-
lure The Other Woman in Your Life.

I.istinfi and Surtrv Forms
\fnilin/i for l'ro<liieiim Review
•k Shortly afltr ihc Christmas mail-
( liar the nation's |M)slofrices, the ofli-
cial listing forms for the tlh .Annual
Production Review Issue of Blsi-
VF.s.i; ScRKi.s will reach the estab-
lished and c-\perienci-il film pnxlui -
crs ihroughonl lh<- I'. S. and Canada
who are annually invited to partic-
ipate in this authoritative business
and t\ film bnver«' guide. OIH

The Editors of Business Screen

Announce the February, 1954 Publication

of This Industry's Authoritative

and Complete Buyer's Reference Guide

to the Established, E.xperienced
Producers of Business and Television

Motion Pictures, Slidefilms,

Commercials and Visual Presentations

Located in the

United States and Canada

it -ir ^

PLUS MANY OTHER FEATl'RES

OF ANNUAL REFERENCE VALIE TO ALI,

BrSINF..^S, INDISTRIAL AND GON-ERNMENT

USERS OF THESE Al DIO-VISIAL SERVICES

Li.iling Iitvitations Sow Mailing
for the Februarji. 195i

I'ltllllUCTin^ liEVIEW

IHI II IM F 1\S ('. U 111 I I (1 W I ' :, 1

N I M H t H R

\ •• I I M K It

^^_yf^ been a nooa uear. cd.oolilng bach for tne reuSonS,
mere are Some wno niiant be hind enouah to 5au we
worheci h-cira ana ileAeruea it. vytnerA, ana Jj^ m not
Alive tneii aren t riant, feet we were lucliu.
^rreaaraleAd, ad tneu Aau in ^J^olluwooct, we liacl a
good uear. ^^nd ^ ni tnanlifut for it. (J~>ut in voicing
mu gratitude, ^ feet Special tkanhA are due to tne
one who made tltid AucceiS poddibte for me and f-or
everu industrial film producer who followed the path
he pioneered. ^J^e liad the foresight and the determination
and the aualitu of showmanship that awa/iened industru to
the potential industrial films held for it. ^J^is consistentlu
fine film productions over the uearS have helped estabtisli
our media as the powerful business aid it is. ^J^is
venturesome firsts shaped tlve thinlzing that has brought
widespread recognition of our Services. [j^^-> d S been
a good uear but before ^ loSe muSelf in contented
reflections, J^ d lilie to tip mu lid in gratefulness to
Jamison -.J^andu. ^J^e Saw an idea tlirough and so
wonderfultu well tttat everu industrial producer in t/ie land
has benefited, ^his corner SauS thanhs.

Kywen I v lurnnu

OWEN MURPHY PRODUCTIONS, INC. • 723 SEVENTH AVENUE • NEW YORK 19, N.Y.

ir SI NESS SCREEN MAGAZINE

— I i> o 16mm movi* c

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room, th* »cr«an it Hooded with twddon IMo . . . ^^^^^^^

lit darhcil places brought lo brillionl lit* on film.

From Iho BOOM . . . BOOM . . . BOOM of a throbbing notivo drum
pacing Iho loops of dancort, lo tho dry, crachling ratp —

of toll grottos whoro o groat junglo cat

it tlolhing itt proy - -

no ratchaty projocter noitot
brooli Iha tpoll.'

:^;%jan

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Thit it octionf An oarth-tplitting rear, and o thrioh
th*n on intoct't thrill whino '^

piercing tho tuddon tilanco.
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t« it oOoVry 16nimJCin projector at wOffc.

I Uting the new photo-rotittive cell, dittortion-

free, and without operotiortal noitot of itt own,

the OeVry JAN reproducet opNcol trockt wMi

I « the utmost fidelity.

^our filmt deterve thit ditappointment- proof tound treatment
eiclutive with the OeVry JAN. Treot your audience to thit clarity,
thit richnett, for full juttice to all tound on film — even lo the
diomond-dutl precition of the Mutic of the Spheretl

. ,11 thit tuperlotive tound. and ... tho

- ^ OeVry detign of STANDAIO JAN

equipment hat alto been

adopted at the ttandord by

the Army and the Navy.

Thit JAN equipment it

identical in every detail

to that oil partt ore

Th« ^^y.

DeVry
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is the only
manufacturer
now octuo//y delivering
one-coie, two-cose ancJ
three-cose JAN equipment in
complete accordance with
the latest MILITARY
SPECIFICATION MIL-P49B,
cJal.-cJ 23 January 1953
(approved by the Army Navy
ond Air Force I"

CHICAGO 14. Ill

1111 W. ARMITAOI

fttt BOOKin

I l^leote tend me the very otHectiv* and
■nformotive beolilel Itio* lellt lh«
JAN ilory

Nom*

Organiiolion

Addr»it

Ctly Siol.

N I VI II » R t

fadeout-

As the last frame of Reel 1953

flashes on the screen of history, we pause

to wish our friends all over the world

a joyous Christmas season and the

brightest of prospects for the coming year.

May your cameras ever turn happily!

Since 1938

TELEFILM STUDIOS INC.

TELEFILM is the world's largest,
best-equipped, exclusive 16mm studio.

6039 Hollywood Blvd.. Hollywood. Cllifornia
Telephone HOIIywood 9-7205

BUSINESS SCREEN M.\C.\ZINE

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HELPS EXECUTIVES GET THEIR IDEAS ACROSS

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VU-LYTE is one of the best methods
known to communicate ideas.

get facts across so they're remembered. * ^ Bese/er VU-iyr£ Reprcssmolive demonslrale:

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proof that this V ISUal Aid is the ' , - O-aon/^olions use .he VU-IVTE Opaque Pro/ettor

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quickei, easier, belter with the VU-IYTE.

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THE BUSINESS EXECUTIVE'S GUIDE TO AUDIO AND VISUAL PRESENTATIONS

* U. S. and Canadian business, large and small,
turns to the pages of Busi.ness Screen Magazine,
for accurate and informative data on all modern
forms of audio and visual communication. More

pages of jealures, news, equipment data and case
histories in every issue . . . more advertising oj
products and service. That's why the buyers look
to Business Screen as their preferred market place.

Byron's Lehigh Scholarships
Meet Need for Engineers

♦ I'WH iie» .rliolarships at I.ehigh
L'niversity have been established
through a gift of .82500 from Byron,
Inc.. Washington. D. C, motion pic-
ture studios, and laboratory. The
award.!;, given in recognition of the
need for trained engineers in the
motion picture industry, are part of
a long-range program of the Society
of Motion Picture and Television
Engineers for the encouragement of
industry-wide training. With the
scholarships go a student ineniber-
.■ihip in the Society which will in-
clude the monthly Journal. Simul-
taneously. Dr. Wray H. Congdon.
Lehigh scholarship chairman, an-
nounced that the first two Bvron
scholarships which started in the
fall semester were awarded to James
G. Gottling. Baltimore, Md.. who is
starting his final year of a five-vear
engineering program, and Ted .\.
Dolotta. Vineland, N. J., a junior
in engineering physics.

The selections are made by the
university scholarship committee on
the basis of character, jiersonality.
high scholastic achievement and
financial need. The scholarships go
to one junior and one senior ma-
joring in the fields of engineering
pertinent to the technical training
required by the motion picture
industry. Preference is given to
students enrolled in chemistry,
chemical engineering, mechanical
engineering and engineering
physics.

The importance of this scholar-
ship program is self-evident: stead-
ily, the equipment for the industry
increases in kind and perfection.
This mechanical revolution is stim-
ulating production concepts which
promise inspiring progress. The im-
provement in facilities, practically,
only can be as good as the compli-
mentary ability and availability of
the engineers who use them.

UPA Into Commercial Sales

♦ United Productions of .\merica
is expanding its commercial sales
activities in the East through facil-
ities in New York City. William
Bernal will serve as sales rep there.

FOR SALE
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To sharpen the selling edge for '54, makers of all

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sales training, merchandising, product promotion, safety,

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You get practical-experieuce-ou-film when you

select Sarra to produce your films. Let us prove it to you.

Call your nearest Sarra studio today!

G tola*r4knw

SPECIALISTS IN VISUAL SELLING

^eu York: 200 East 56th Street
Chicago: Id East Ontario Street

MOTION PICTURES • SOUND SLIDE FILMS • TELEVISION COMMERCIALS • PHOTOGRAPHIC ILLUSTRATIONS

NUMBER 8 • \ O I. I M K II

FOR TV OR MOTION PICTURES . . .

OF LIP SYNCHRONOUS SOUND ON TAPE

With built-in patented Syncroll
Drive and Pic-Sync Attachment the

Fairchild model 126 Professional Tape
Recorder provides a standard of

performance, convenience and real cash

savings otherwise impossible to achieve. Recording all sound
takes on Pic-Sync tape gives you virtually "live"

quality for dubbing to film. With this unbeatable combination
you can also provide a low cost safety on tape... make

synchronous sound tracks for existing Him. ..save film
cost in Kinescope recording for TV. ..have immediate playback.

Fairchild Model 126 Prof

ssional

Tape Recorder (below) «

ith pat-

ented Svncroll Drive a

Id Pic-

Sync Attachment (right) i

nstalled

Att

Syncroll Drive ir
lus tape speed, gives
ning, on-pitch reprod
nt (optional)
hrinkage, p

synchronous timing. • Auto
Control (with Pic-Sync) bring:
into frame with projector or ot
ment, regardless of difference
times. • Oversize Capstan with 180° tape
wrap eliminates slippage. • Highest Sig-
nal-To-Noise Ratio assures minimum dis-
tortion in recording and dubbing.

FAIRCHILD CONTROL TRACK GENERATOR
permits ptc-synch recording using any
14 KC Tape Recorder. Only $200.00
Write for lllu:

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recording,
equipment:

Eighfh Ave, Wbitesfon.. N. Y.

J. M. Stone Elected a Trustee
of Industrial Security Group

♦ J. MrWiLLiAMS Stone, president
of the Dl K.1NE CoRPOR.\Tio.N, man-
ufacturer of communications equip-
ment and audio-visual products, has
been elected to the board of trustees
of the National Security Industrial
Association. Founded in 1944' by
the late James Forrestal, the asso-
ciation serves as a liaison agency
between industry and the Depart-
ment of Defense.

BUSINESS SCREEN EXECUTIVE

Dr. Mees, Kodak Research Chief,
Aworded Britain's Progress Medal

♦ Dn. (;. E. Ken.neth Mees, East-
MAN Kodak Company's vice presi-
dent in charge of research, has re-
ceived his .second Progress Medal
from the lioyal Photographic So-
ciety of Great Britain. He received
his l^rst in 1913.

The annual award for "'invention,
research, publication or exhibition"
leading to an important advance in
photography was made at the In-
ternational Conference on the Sci-
ence and Applications of Photog-
raphy at the University of London.
The conference is part of a series
of meetings held in England this
year to commemorate the founding
of the British Photo Society in
1853.

Dr. Mees spoke on the mechanism
of optical sensitizing. He also gave
a public lecture on the subject.
"Fifty Years of Work on the Theory
of the Photographic Process."

Ben Rose Assigned to London as
Pathe Labs' European Rep

♦ The appointment of Ben Rose as
European representative of Pathe
Laboratories. Inc. was announced
recently by James L. Wolcott,
executive vice-president of Pathe. a
division of Chesapeake Industries,
Inc.

His first assignment will be to im-
plement the new agreement for ex-
change of processing facilities be-
tween Pathe and Denham Laborator-
ies of London. The Pathe-Denham
association, reported in the general
news section of this issue, gives
Pathe a new outlet for its Pathe-
color. Pathe has laboratories in New
York and Hollywood.

Charles Bushong to Direct Foreign
Policy Association Film Services

♦ Charles Bushong. associate di-
rector of the Film Council of
America, recently was named to
head the Foreign Policy Associa-
tions new film program service. He
will direct the organization and op-
eration of "mobile units." servicing
community groups with films and
speakers on world affairs: act as con-
sultant to organizations throughout
the country on world affairs films
and programs, and supply printed
information on international rela-
tions films.

Mr. Bushong previously admin-
istered the experimental film discus-
sion project, tf orld Affairs Are Your
Affairs.

Pai L Christman of Ansco

BIYERS READ BUSINES.S SCREEN

Paul Christman's Promotion to
Sales Post Announced by Ansco

♦ The advancement of Paul
Christman to a sales post in Ans-
cos professional motion picture de-
partment has been announced by the
firm. In his new job with headquar-
ters in the company's Chrysler
Building office. Mr. Christman will
handle sales of Ansco professional
motion picture products to producers
and laboratories in the theatrical,
educational and industrial motion
picture fields.

He has worked for the companv
since 1912, returning there after
inilitarv service in 1946. His past
assignments have included work in
the precision optics laboratory and
the sales advertising department. He
is a native of Binghampton, N. Y.

BUSINESS SCREEN MAGAZINE

A DIVISION OF

REPUBLIC PICTURES CORPORATION

959 N. SEWARD ST. HOLLYWOOD, 38

phnve HO 91441

t^/ovda

^Ute iMjh

NUMBER 8 • VOLIMK II • 1953

FEATURING
35mm THREE CHANNEL
INTERLOCK PROJECTION

Eastman Kodak Announces Eight New Assignments
for Key Sales Executives Effective in January

M0V1ELAB FILM LABORATORIES, INC.

619 West 54th Street, New Yorl( 19, N. Y. JUdson 6-0360

■k Kifiht iK'w assignim-iits for key
sales executives of Eastman Kodak
Company have been announced by
James E. McGhee, vice-president of
the company. They are effective the
first of the year.

Frederick S. Welsh, who has
been manager, Cine-Kodak sales
division, Rochester, will become
assistant manager for sales at San
Francisco branch.

Lincoln V. Burrows, formerly in
Cine-Kodak sales in Rochester, will
become assistant manager for sales,
Chicago branch.

Heads Cine-Kodak Sales

William S. Allen, formerly man-
ager of amateur accessories sales, is
the new manager of Cine-Kodak
sales, succeeding Welsh. This depart-
ment handles all audio-visual prod-
ucts in which EK has had an expan-
ding interest in recent years.

Gerald B. Zornow, formerly
manager of the company's San Fran-
cisco branch, will join the sales staff
at Rochester headquarters as an as-
sistant general sales manager.

Wylie S. Robson, formerly assist-
ant manager, will be manager, San
Francisco branch, succeeding Zor-
now.

Myron L. Kerney, sales repre-
sentative in Los Angeles, is to go
to Rochester to become manager of
amateur accessaries sales, succeed-
ing Allen.

Randall G. Satterwhite, assist-
ant manager, Rochester branch, will
be manager of Kodak's new Cham-
blee branch near Atlanta, Georgia.

R. Laxgdon Common, assistant
manager for sales, Chicago branch,
will be assistant manager at the
Chamblee branch. Common will re-
port to Rochester before taking up
his assignment in Atlanta.

Long Records of Service

Welsh joined Kodak in 1936 after
graduation from Princeton Univer-
sity. After training in Cincinnati
and Boston, he became a correspond-
ent in the Cine-Kodak sales division.
He later served on the production
management staff, then at the 1940
Kodak exhibit at the World's Fair,
and in 1940 became assistant to the
government sales division manager.
After serving two years as sales
territorial manawr for the midwest
starting in 1915. he was Cine-
Kodak sales manager in 1947.

After graduation from the Univer-
silv of Rochester, Burrows came
with Kodak in 191^5 and. after train-
ing, became a Kodak salesman in

1938. He joined the Cine-Kodak
sales staff at Kodak Olilie in 1941
and later that year transferred to
government sales.

During the war he became chief
of the photo section. War Production
Board, and at war's end he remained
in the photographic industry. In
1950 he rejoined Kodak as a special
Cine-Kodak sales representative in
New York City and later returned
to Cine-Kodak sales headquarters at
Rochester.

Joined Kodak in 1936

Allen, a graduate of Williams Col-
lege and Harvard Business School,
joined Kodak stores in Boston in
1936, and later was associated with
the statistical department in Roch-
ester, company stores in Boston and
Detroit, and with the company's
market research department.

Joining the sales department in
1940, he worked first in administra-
tion, then as a salesman in Boston
and New York area territory. From
1942 to 1945 he served first as an
engineer, then as a general foreman
at Camera Works. He returned to
the company's sales department in
1945 and became manager of the
amateur accessories sales division in
1947. S'

Color Service Company Names
Rosalie Knoll as Service Mgr.

♦ Rosalie Knoll, formerly of L'ni-
versal Pictures and Consolidated
Film Industries, has joined Color
Service Company-. Inc., as service
manager in New York City.

WRITER CONTACT

To Work With

Sales Management Problems

Requires b.g. movie, sound
film writing; able analyze
sales problems, know sales
meeting-training procedures;
background sales promotion,
printed materials valuable
but not essential. Ground
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requirements. Lnique op-
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sume strictly confidential.
Write Box 53-7A
Business Screen Magazine
7064 Sheridan Chicago 26. III.

BUSINESS SCREEN MAGAZINE

Functional Teachin

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Preserving Our Pictorial Heritage

COMBINED RESEARCH ON R

•^ Kolnratioii on modern filni of
rarr motion picturr.s from paper
prints made during the industry's
dawn was declared a success at
premieres in Washington and Hol-
lywood recently. The previews were
the culmination of the combined
research of the Library of Congress,
the Academy of Motion Picture
Arts and .Sriences and Primrose
Productions. Los Angeles, Experi-
ments to convert the paper prints
of films produced between 1891
and 1912 to durable 16mm celluloid
have been conducted for the past
six years.

The view-ers passed fa\orabIe
judgement on a representative selec-
tion of 12 reconverted primitives
which occupied a running time of
28 minutes. They were titled: Gul-
ling Gun Crciv in Action, Galling
Gun Firing by Squad. The Corset
Model, The tfay to Sell Conel.s.
The Ex-Convict, The Girl at the
Window, An Englishman's Trip to
Paris from London. Great Baltimore
Fire. Latino. Contortionist. Inter-
national Contest for the Heavy-
iveight Championship, Squires
versus Burns, .iutomobile Race for
the Vanderbih Cup, and The Inn
W here No Man Rests.

First Copyrights in 1912

Motion pictures were invented in
1894 but it was not until 1912 that
they were protected as such by
copyright law. Several producers
protected their works by making
contact prints from 35mm film and
depositing them in the Copyright
Office in the Library of Congress
with application for photographic
copyrights. These paper prints of
historic, significant and interesting
samples of early reels have been
stored in the Library of Congress
for more than 50 years. In many
cases they are unique copies since
the original negatives were on
nitrate base and most of these have
disintegrated, were lost, burned or
destroyed.

Aware of the cultural impor-
tance of these films, the Library of
Congress launched its research for
their preservation and reproduction
in a form that would permit dis-
tribution, enlisting professional aid.
Because of the quality of the 16mm
refilming. an extensive program of
reconversion is planned as soon as
funds are obtained.

Prints now being reconverted in-
clude historic newsreels of troop
movements during the Spanish

ESTORATIO.N IS A SUCCESS

.American War, of President Mc-
Kiidey speaking in Buffalo shortly
before his assassination, and of the
steamship Titanic. Other films des.
tined to live again are The Great
Train Robbery, Airy Fairy Lillian
Tries on Her New Corset and Old
Faithful Gey.ier. Because the first
motion pictures were used chiefly
to clear vaudeville houses, most of
them are short. Proprietors believed
that customers could not stand more
than 10 minutes of the "flickers."

Purchases Will Aid Project

The Library of Congress and the
Academy of Motion Picture Arts
and Sciences will seek the assistance
of organizations and individuals
who want film copies made for
stock shots, advertising and other
purposes. The cost of film copies
converted from the collection of
paper prints will in part be deter-
mined by the condition of the orig-
inal film. The cost will be high
enough to pay for positive and
negative films for the Library's col-
lection and jjositives for the Acad-
emy as well as the purchaser's copy.
No material will be copied unless
the claim to copyright protection
has expired. ]\o purchaser will be
guaranteed an exclusive copy.

Requests for information about
the film reconversion program
should be addressed to the Chief of
the Stack and Reader Division,
Librarv of Congress, Washington
25. D.C. f

Limit Set on Size, Content of
16mm Film Catalogs for Mailing

* A recent annotation to his previ-
ously published remarks concerning
the new postal regulations under
sections 31.83(e) and 34.81(h) has
been made by N. R. Abraras. assist-
ant postmaster general. It has been
decided that in order for 16-milli-
meter film catalogs to be acceptable
for mailing under provisions of these
sections, they must contain 24 or
more [lages. at least 22 of \vhich are
printed.

AUDIO-VISUAL AIDS
DIRECTOR AVAILABLE

10 years wide visual ex-
perience educational &
comnierical field, B.S. plus
graduate work visual me-
dia, prefer west coast,
available immediatelv, re-
sume on request.

Write Box 53-8A

BCSINESS SCR£ZN MAGAZINE

706! Slieridan Chicago 26

BUSINESS SCREEN MAGAZINE

jfx^^L C»/?^^^

fH£ Dlfft^

w/f6 Q BeQnshootet. . .

And You Can't Hold An Audience
With a Dim Picture

THIS MAN'S EQUIPMENT just isn't up to the job.

16MM FILM SHOWINGS — same story when your audience has
to strain to see clearly. Your projection equipment supplier will
confirm the fact that, for large auditorium showings, it's impossible
to provide enough screen light with anything except the carbon
arc — it can't be done!

JUST CONSIDER that the poor practice of inadequate projection
lighting doesn't even offer a ]alse economy — "National" carbon
arcs are economical to operate and are -^ times brighter than the
next best light source!

MANY NEW-MODEL ARC LAMPS for 16mm projection are now
available. See your supplier for a demonstration as soon as possible.

The term "Sational" is a reghlered trade-mark
of Vnion Carbide and Carbon Corporation

NATIONAL CARBON COMPANY

A Divlaion of Union Carbid* and Carbon Corporation
30 East ^2nd StreeU New York 1 7. N. Y.

District Saies Offices: Aclanta, Chicago, Dallas, Kansas City. New York, Picuburf;h. San Fnncisi
In Canada: Naciooal Carbon Limited. Mooireal, Toronto, Winnipeg

NUMBER 8 • VOLUME 14

^.^.^y^

yi/flKlf wft^i'. r <>»'«♦'/»<:

^*^. ^. Sle^,.,^

*"'"?. r«.»!?VVii»«is. me.

AT YEAR'S END. the nation's business film
producers were completing a record vol-
ume of important new motion pictures and
sliilcfilms. destined to serve urgent sales promo-
tion, training, public relations and other purposes.

In Decembers hectic pre-holiday period, the
automotive industry brought forth an important
"first" in screen technique as dealers of the Ford
Motor Company saw that company's new line of
1951 models via a tremendous Cinemascope
color film presentation produced by Wilding
Picture Productions. Inc. .Although the wide-
screen technique has been successfully employed
for public utility and other sponsors, the Ford
premieres were a "first " for major 35mm Cinema-
scope production ( in which Ford has an exclusive
for the industry) and the biggest thing, literally,
to hit the field for new product premieres.

Dealers who saw the showing at Chicago ~
Stale-Lake Theatre were outspoken in their
praise, not only of a line of new cars that will
brighten their 1951- profit statements but of the
unprecedented and highly dramatic way in which
the 195 !■ Fords were presented.

General Motors to Premiere 1954 Models
T ia Three-Dimcnsionnl Color Presentation

•k Matching techniques and product in the highly
competitive field of automotive merchandising
is General Motors Corporation which is com-
pleting the industry's first major 3-D color mo-
tion picture for its new model premieres. The
CM product unveiling will be held January 20
on the Starlight Roof of New York's Waldorf-
.Astoria hotel.

Alfred Sloan, chairman of the board of Gen-
eral Motors, w ill be host on that date for a lunch-
eon given to the nations leading industrialists to
celebrate the start of GM's "Motorama" in the
hotel. The 3-D film is being made in the new-
controlled process developed by Raphael G. Wolff,
head of the producing studios and was filmed on
location at GM's proving grounds in Phoenix,
.Arizona. "Starred" in the film will be the 195 1
Cadillac. Buick, Oldsmobile, Pontiac, and Chevro-
let models.

Many Important .Vcic Pictures Enter Field
in Closing Months of an Eventful Year
"k The L nited States Chamber of Commerce,
Republic Steel, the American Institute of Ac-
counlaiils, Hotpoint, Leather Industries of Amer-

Mi-N.m;ai"olis St.4r & Tribune's color film "New
Wealth in the Land of Hiawatha" (now showing
to business groups) is discussed below by Otto A.
Silha ( ri/ihtl. promotion and public service direc-
tor nf paper and Gil Hucknum. representing pro-
diurr. ArlhurC. Rippey & Co.

The Cameras Are Rolling

RECORD NUMBER OF PICTURES AND IMPRESSIVE TECHNIQUES SHOWN

G.M Dealers will see iheir 1954 line oj cars via a
3-D color film. John Ford (left), head of General
Motors' film division of public relations depl..
Detroit, pictured on location at Phoenix. .4riz.
during production by Raphael G. K olfj studios.
-Mr. If olff is at extreme right.

ica, the Pennsylvania Railroad, Kraft Foods,
.Allegheny-Ludlum Steel, the Lnited States Sav-
ings and Loan League, the Minneapolis Star &
Tribune, American Petroleum Institute, the
Texas Company, and numerous other sponsors
brought important and widely diversified new
pictures into the field during the period.

Farm audiences were beneficiaries of such
films as the Texas Company's Bees for Hire (see
page 18) and Republic Steel's forthcoming Grass-
land Farming. Republic has just unveiled a dra-
matic 30-minute color film Steel Frontiers, drama
of modern sleelmaking and .MIeghenv-Ludlum

Stvnley Markei. (left), vice-president of .Market
Service. Inc. accepts print of ''Safety Is ,\o .Acci-
dent' from Victor Kayfetz. producer. Edward
Gottlieb (second left) is president of public rela-
tions firm which supervised project. Robert Sulli-
van (extreme right I is the account executive.

Slec! is currently showing its new Big Saul, color-
ful story of modern methods and the men who
carry them out for this key .American enterprise,

.Association financing and all-out promotion of
lilnis was evidenced in If here the Heart Is (page
111 recently completed for the U. S. Savings and
Loan League and its 6.000 member groups. The
.American Institute of Accountants have similarly
completed an inspirational subject for those seek-
ing a future in tliis profession.

Tremendous publicity via radio and television
was being given Arthur Godfrey's testimonial lo
aviation [Flying With .Arthur Godfrey) which
Eastern .Airlines helped finance. Lnited Airlines
matched the finest in color travel films with
California. .4 If o rid in a ffeek as the year came
lo a dramatic close.

Briefs .About A pus Events at Presstime:
-k The Bell & Howell Company has announced
purchase of all of the out.standing capital slock
of the Three Dimension Company of Chicago,
manufacturer of slide projectors. The purchase
will become effective January 5, 195 L .According
to C. H. Percy. B&H president, ""the acquisition
furthers the company's program of diversification
into new markets. In eight years TDC's manage-
ment group has placed the company in a pre-
eminent position in the stereo and conventional
slide projector field,"

•k Veteran industrial film executive George An-
strand, recently retired after 36 years of service
with llie International Harvester Company where
he recently supervised motion picture production,
has joined the Midwest Visual Equipment Co.

CoNSTRi CTION Safety is .■served by Caterpillar
Tractor's neiv film "The Gamblers." Dean Bla-
rney er (center), film production head at Cater-
pillar recently presented print to William Hawkins
(left), chr. a-v committee of National Safety
('ouiwil's construction section.

IeI

M M H K K 8 • \ O I. I M E II • I ') .■> 3

Eugene G. Grace Auditorrm ivas dedicatni f.hniary I'.iFid. in commemoration, oj Mr. Grace's 50 years of serv-
ice to the company. It seats 232 persons: jor smaller meetings it may be divided with a curtain.

Bethlehem Steel Presents...

Model Auditorium and Well-Equipped Audio-Visual
Workrooms Reflect Company's Growing Film Program

CENTRALLY-LOCATED in the general
offices of Bethlehem Steel Com-
pany at Bethlehem, Pennsylvania,
is the company's headquarters for
audio-visual work. Here are facili-
ties for viewing, editing and other-
wise processing motion picture film
and for auditory transmission and
recording which are as up-to-date as
modern science and engineering can
provide.

Focal center of the installation is
the 232-seat Eugene G. Grace Audi-

torium, in which are held manage-
ment and general meetings. Com-
fortable theater-type seating, indirect
lighting, a curtain for reducing the
size of the auditorium to accommo-
date small groups, and acoustical
properties, designed to handle with
equally good effect live voice, projec-
tion speaker, and public address sys-
tem, make this a particularly adapt-
able forum for a wide variety of
purposes.

Remotely controlled curtains open

to uncover the motion picture screen.
Two 35mm projectors and one
16mm projector are installed in the
projection room above the audi-
torium. A common sound system for
the two different types of projectors
is provided, each having its own pre-
amplifier ahead of the main ampli-
fier. Sound is fed to a theater-type
speaker installed behind a 9 ft. by
11 ft. plastic sound screen. Sound
modulation is controlled by the op-
erator through a VU meter, which
is also common to all projectors.
Thus, 16mm and 35mni sound is
heard at identical levels and is of
equal quality.

The public address system is in-
stalled with two sets of controls, the
main in the projection booth, the

rernoti- in the auditorium. Its two
speakers are located in wall columns
Hanking the stage. The system pro-
vides for live voice coming through
a microphone attached to the stage
lectern, from roving microphones for
audience use, from the projection
booth, and from a specially engi-
neered radio unit.

Many Uses Are Served

Xear the rear of the auditorium
provision has been made through
floor outlets for a dubbing "mike,
which is used in connection w ith the
public address system when reading
narration that is to be scored against
a picture during its making. This
mike can also be utilized for describ-
ing slides projected on the screen
during engineering discussion meet-
ings, and for other purposes.

Slide projection is provided for by
a 1,000 watt unit in the projection
booth. Standard 314 x 1 and 2x2
slides can be shown.

The radio unit handles the audi-
torium public address system cir-
cuits for all incoming and outgoing
signals. Both AM and FM radio can
be '"piped" into the auditorium or.
through a switching panel, to se-
lected points in the building, such as
the main dining room, main office
lobby, and the cafeteria.

Tied in with this unit, also, are
two disc recording machines located
in a recording room that is situated
next to the projection booth. This
room is also used as a re-wind and
35mm film editing center.

Central Recording Control

The recording equipment was in-
stalled to make permanent records
of talks originating in the auditorium
and at five other widely separated
points: The Charles M. Schwab Me-
morial Library, the main lobby, the
cafeteria, the main dining room, and
the 16mm film center. For pick-up
at locations other than the audi-
torium, desk or stand microphones
are used. Recently a sensitive tele-
vision-type miniature microphone
(continued on pace fifty-nine)

16mm Previews are held in this 20-chair combination screening and
ice room at the Company's Film Center in Bethlehem, Pa.

Film Maintenance /i handled in his area of the Film Centei
mand company films are stored and shipped from this point.

High de-

a pictorial review of Chicago's great
museum of science and indusfry

proving gro

und

for audio-visual exhibition techniques

SFX sprawling acres of working displays
and moving exhibits in (Chicago's Jackson
Park will show more than two and a
quarter million people this year how science
discerns the laws of nature and industry applies
them to the needs of man.

Practically every conceivable method of audio-
visual presentation can be seen in action at the
famed Museum of Science and Industry. Work-
ing every day of the year but Christmas, sight,
sound equipment must withstand the pressure of
continuous operation while vying for visitor
attention with hundreds of other colorful, interest-
ing exhibits.

Business Helps Support tiie Museum
The size and character of the daily audience,
time and competition combine to make this
unique Museum of Science and Industry the
most rigorous proving ground for exhibition
effectiveness imaginable. And the techniques that
prove successful should perform equally well in
trade shows and salesrooms of business.

The Museum was founded in its present form
in 19'i'i with a contribution from Julius Rosen-
wald. It is not an endowed institution however
and in 1910 Major Lenox R. Lohr, president,
began an industrial participation program by
vvhich space is allotted to firms that seek to tell
in e.xhibits their stories of technological and
social significance.

Since the plan was put into effect private
industry has invested more than five million
dollars in Museum displays. The return is a
share of eight million consumer viewing hours
each year.

Basic Techniques Have Been Learned
Through its years of experience the Museum
has developed some fundamentals of effective
exhibition which improve a display's chances of
getting its share of attention. The Museum's
manual suggests that a good exhibit combines
high entertainment value with high educational
value. A logical and sequential story should be
told with dramatic and emotional appeal. The
visitor's interest should be considered first, and
he should be allowed to participate in the dis-
play to as great a degree as is feasible.

Tours through the Museum are kept at a
minimum. Rather, elements of design are used

to guide visitors. Most sections have a "cigar
store Indian"' at the entrance. This is a device
combining light, color, motion and sound, sym-
bolizing the entire exhibit area.

Within the exhibit area the Museum suggests
that this basic pattern be applied to the subject
matter involved:

1. Basic science.

2. Invention.

3. Development.

•I. Present-day manufacture and use.

5. Social implications.

These elements can usually be included in a
logical, well-told story that should be presented
w ith variety. Some of the audio-visual techniques
which may be employed in the telling are:

Motion pictures, in a regular theatre, in a
stand-up theatre presentation, or as an integrated
part of some other display such as a diorama
or window setting.

.Slidefdms or slides, silent or with sound,
integrated with other display material or alone.

Recorded sound, broadcast over a whole area
or through individual receivers.

Method of Operation Is Flexible
Any of these may be in continuous operation,
demonstrator operated or visitor operated, but
the latter method is probably most often the
best. Besides providing some degree of visitor
participation, it also tends to allow more people
to see or hear the program from the beginning.
Two factors which the Museum recommends
that exhibitors take into consideration are
repetition and an appeal to a variety of senses.
Both of these are often well taken care of by
audio and visual media. Slides or motion pic-
tures can repeat in a slightly different way a

(continued on pace s e v e n t y-o n e (

SOUND /..,, /, ,.,/, ,..„:.nrally

muling /(/>,». ^p(.uA.» lia magnelu; lafie to liiitors
in the Hardwoods exhibit.

m»iM6dXM& iTAk&C

SLIDES .sy/rfe.s on an 18" by 24" screen
show automotive suspension methods in GM's
Motorama exhibit area.

FILMS Conlinuous projectors behind
two 30" by 40" rear projection screens provide
entertainment in the 40seat .Alcoa theatre.

In the .Alcoa exhibit, the diorama of ".Aluminum
on the Farm" features a miniature drive-in
theatre, (left below).

*!^

(LkkTI Thf Irrluiiljllf oj IIS
landings is graphically cxptainnl
hy a sound motion picture
in tills modern display unit.
A continuous projector usini; u
l.'i" hy 18" rear screen is
cnntrnllnl hy n visitor-operated
hnlloii.

(KlGHT) The background of this

ivlndou! display in the Goodrich

"Storrv of Huhher'^ exhibit conceals

a 30" by 30" rear projection

screen. A button at the side of

the window starts a continuous

projector, located in a room-size

shadow box behind the display.

.4 sound and color motion

picture then shores a real native

tapping a rubber tree.

STAND-UP THEATRES can make factual motion pictures

an integral and effective part of any display

'T^o TELL A nic STORY in a small
area build a film program iiiln
a display- The combined effect nl
a-v and solid material presentation
can depict how a product is made.
what it does, and what it means tn
the viewer with maximum impact.

From many examples of this tech-
nique in the Museum, these basic
principles applicable to other situa-
tion can be drawn:

♦ Be sure the picture is briglit
enough — the Museum uses 750-watt
lamps.

♦ Make the fikn short — tests show
a \iewer wont stand still for more
than 10 minutes for any show.

♦ To keep equipment running, the
Museum has found that provision
must be made to keep film from
drying-out.

(LeftI Visitors learn the operation
oj rubber de-icers from a film
flashed on this 13" by 18"
screen at the push oj a button.

(Below) In the llardicoods

exhibit, financed by more than

200 firms and seven industry

associations, the jocal point oj a

huge diorama on plywood

manujacture is a 30" by 30"

rear projection screen. Vietvers in

the practical two-level aisle start

the continuous projector themselves.

The film is keyed to action in the

diarama. and as a process is

discussed on the screen, lights

indicate the proper scale model, and

the little machines go into action.

The film's sound track correlates

the action in the picture with that

in the display for an educational

and entertaining program.

Multiple-Impressions Through Slide;

A LTOMATIC SLIDE I'KOJKCTIO.N is
■^^ an effecli\e aid to any display
in ti-lling a logical and st-quential
story. The technique makes possible
multiple impressions without con-
fusion.

The principles of motion i)iclure
projection in displays apply to the
use of slides with emphasis on keep-
ing the program short and fast mov-
ing. Sound adds interest, but the
pictures themselves are compelling
when they are prominent in the dis-
])lay. sharp, clear and bright, and
closely related to other materials.

iKiCHTI //( llie lobby of the Electric Theatre, where a stage perjormance
is pri'senlfd. this window display is dedicated to Thomas Edison. Four
slide projectors shoiv 10" by 10" highlights of the great inventor's career.

(Below I This wall display in the hardwoods exhibit tells the story of tree
farming with slides. The 18" by 24" color pictures hare a recorded narra-
tion and are controlled by a visitor operated button.

The slide program can operate
continuously, but allowing the
viewer to start it himself tends to
make the show more personal and
increases his chances of seeing the
series from the beginning.

One bugaboo of this type of pres-
entation found too often in the Mu-
seum, is thai slides are used until
the colors ha\e faded beyond inden-
tification. Regular replacement of
slides should be considered a neces-
sary and worthwhile maintenance
e.xpense by every exhibitor. Q'

A Personal Message for the Guest

via individual sound receivers

1%/|■.\^Y EXHIBITS in the Museum
-'■'-'• are equipped with telephone re-
ceivers which the visitor may lift
to hear a private explanation of
what be is seeing. The most ex-
tensive use of this te<hnique how-
ever is found in the connnunications
section.

Here, several different displays
are ringed with receivers, and nota-
ble among them are the "Voice Mir-
ror" and "Calling all Nations."

For the voice mirror. '"Magne-
corders" record and play back nine-
second ta[)es of the visitor's voice —
7.000 times a week. In the other
example mentioned the visitor ma\
lift a phone and hear a typical con-
versation from almost anv land in
the world.

This system for adding sound to
a display gives a feeling of personal
participation to the visitor, and

N I M B E R 8 • V O L I .M F. 14

keeps the sound from interfering
with nearby exhibits. For the best
effect, the sound should be closeK
related to some visual attraction in
the display. Q'

Spools of magnetic tape on
s control panel provide recorded
messages jor several telcph

exhibits. Some displays

pre-recorded tapes, and others

record the visitor's voice and

play it back to him.

Sound Adds Life to Static Displays

inde

13 Ki,ORi)i:i) sound is used
-"■*- pindenlly in the Museum in
several distinctive places. In the
Harvester Farm the songs of birds
add reality. In the medical exhibit,
a three-dimensional
version of the paint-
ing -'The Doctor" i-
accompanied b\ ,i
soundtrack which
the visitor may start
by pushing a but-
ton.

The Hard»u,Ml-
exhibit has two ex-
amples which offer
some carry-over ad-
vice. In the fir>t
room of the exhibil.
the '"living tree" be-
gins to speak as the
visitor enters. It
welcomes the guest
and then proceeds
to explain the vari-
ous static displavs
in the room. The visitor can walk
around and look at the things which
are being explained. An additional

The visitor activates an elec-
tric eye on entering here,
causing the ''Living Tree''
to begin a welcoming speech.

feature is the visitor gets some per-
spective on the whole exhibil. and
learns what he should look for in
other displays.

A replica of the fictional I'aul
Buinans labin fea-
tures a huge paper
niache model of the
hero peering
through the window.
As the model's lip>
move, a tape relates
some of the woods-
man's belter known
tall tales. Because
there is little in the
room to look at
however, most vis-
itors move on with-
out hearing Aery
much of the mes-
sage.

Perhaps the big-
gest value of broad-
casted sound is that
it can unify a large
exhibil area — presenting a logical
story while allowing the restless
listener to move around at will. ^

roc

EXHIBIT THEATRES

provide models
other business

npilEATRES ill Chicago's Museum
•^ of Science and Industry have
one characteristic in common which
makes them excellent models for
similar installations in salesrooms,
trade shows and other display areas.
These theatres must compete for
audiences with other exhibits which
are often more colorful, dynamic
and interesting on the surface.

In this competition for attention
the theatre has the advantage of
offering the tired visitors a chance
to sit down and rest. But even the
most weary walker is seldom willing
to commit himself to an indefinite
period of time watching an un-
known program. Therefore the suc-
siiccessful theatre design must make
provision for:

1. Easy access. Wide entrances.
and rows of seats arranged far
enough apart for easy passage
should let the visitor see at a glance
that he may enter and leave as he
wishes.

2. Audience comfort.

3. Announcing the film being
shown. .Some of the theatres pic-
tured on these pages are arranged
so the visitor can see some of the
film before he actually decides to
enter.

The tihn can be started by the
visitor, by a demonstrator ( or sales-
man) or by some anonymous em-
ploye on an announced schedule.
The system which is best depends
primarily on the flow of visitors to
the area, and there are examples of
each technique in the Museum. By
far the most prevalent system, how-
ever, is pushbutton operation by the
audience.

One type of theatre (not pic-
tured here) is used at the museum
in the radar exhibit, and is planned
as part of a submarine exhibit soon
to be installed. It is used on guided
tours to show a film on the subject
before a group is taken through the
displays.

Most of the theatres in the Mu-
seum, except the one just mentioned,
use continuous projectors which
need no rewinding. This is neces-
sary if the audience is to start per-
formances, and very convenient even
if each show is handled by employes.

Both front and rear projection
screens are used, and the major con-
sideration seems to be the physical
requirements of the location. Front
projection requires a darker room;
rear projection requires consider-
able space behind the screen to

for salesroom, trade show and
and industrial theatre set-ups

throw a snllicicnlly large image. !• or
the most part the Museum tries to
have the projector directly behind
the screen, because of the terrific
loss of light in reflecting the image
back and forth between mirrors.

Theatres may take a variety of
sizes and shapes, and a representa-
tive sample of the 14 theatres in
the Museum is shown on these
pages. Q'

As a backfirouiid ji"

aiili<iiic automohilrs iiinl

nilur nullrriai jrum

III,' r„rl\ JWII's ihr

\l,is,um Ims ronslntrh.l

nil millirnlif rrjilicii .</

"Y eslerdoY s Main

Street." Along tl\<-

cnbhleslone street

is a S ickelodeon where a

continuous projector

shows silent flickers,

typical of early motion

picture making efforts.

(Above) The theatre in the "Story of Rubber"
exhibit seats about 40 persons on one side of
a main aisle. Over the heads of passers-by they
see "The Building of a Tubeless Tire" on a 40"
by 50" screen located in a darkened alcove.
Pushbuttons at each side of the theatre operate
a continuous projector in a booth behind the
audience.

( Center ) This floor plan

of one of the three

exhibit floors in the

.Museum shows how

theatres are located at

many key points to allow

lisitors to learn while

they pause for a rest.

I Below ) .4 niudern. wide eutrance attracts the Museum I'isitor to the
Skyivays Theatre where h& may see "United 6534," and rest for a few
moments. .4 continuous^projector using a 40" by 50" rear projection
screen is controlled by'a button on the information counter. About 50 seats
are arranged in royfs far enough apart for peoph: In enlcr and leave without
disturbing anyone else.

OIL THEAT

trr fUmi im ihr
inJuUrt in rA«
'Iratlnr ikmlrr. I
•nlinMHit profnUir
talrj brktnd ihr
iii/iriur M httlhtn
■ mtiUUil

Provide a Pause to Rest, Learn

• T«kr adtanlaKr u( llir lintr ♦our «i»ilot fM-«-<ia lur rrUiattuii lo Irll
liiiii nuirr •■( tnur aliirt .

♦ llatr a runtrnirnl ami rBrrU\r plarr lu r«|>aacl ifti ilir informa-
lion |ir<>t iilnl li\ •alr*iiirn or ullirr r«liil>it> an<l <ii«|>lat>

* I'riitiilr an ailililioiial and kurlliMhilr rrturn uo «our bkiIkhi uir-
liirr ilollar in«r»lnirnl.

PI(TOHI\l. C0V|:RA(.I FOK this SPECIAI MIATIRt
B^ ARR\N«.»MIM Till Ml •»»! M •»» ■ ■"^- • .v. ...,..»

vi\iniH t • \iiiiwi It

AUegheny-Ludlum's "Big Saul"
Dramatic Tribute to Men of Steel

Markel Patrol Cars make constant road
checks oj driver behavior: in this jactual se-
quence jrom ^'Safety Is No Accident" a bus is
clocked at high speed as it passes a car (see
case history revietv beloiv).

Professional Approacli to Traffic Safety

Theme of Markel Service Picture

Sponsor: Markel Service. Inc.

Title: Safety Is !\'o Accident, 13 min. color.

produced by Victor Kayfetz Productions, Inc.
■^ The theme of this interesting new film is de-
veloped around the problems caused by mass pro-
duction of vehicles, expansion of the country's
reliance on automotive transport and the failure
of our road system to keep up with the increased
traffic volume.

Using as a criterion the techniques employed
by commercial transport organizations, whose
drivers spend more time on the road than any
other segment of the population, the "profes-
sional" approach to traffic problems is stressed.

The facilities of Markel Service. Inc., interna-
tional truck and bus insurers, were used to
show such facets of a systematic safety program
as a regular periodical inspection of vehicles for
mechanical defects, constant road checks of
driver behavior on the road, the importance of
intelligent handling of driver personnel, reward-
ing good performance, and keeping aware con-
stantly of the driver's attitude.

Safety Is No Accident will be offered (on a
sustaining use basis) to television stations in
black and white for telecasting immediately —
and in color when such facilities are later avail-
able. It will also be made available via 16mm
color prints to educational institutions, civic clubs
and other groups. 1^'

Sponsor: Alleglieny-Ludlum Steel Corjjoration
Title: Bip Saul. M min. color, produced by

Mode-Art Pictures. Inc.
M "Hig Saul" Kosko. a rugged-looking steel
worker, is faced with the unpleasant prospect of
his daughter marrying a tough young kid who
fancies himself as a pretty fair prize-fighter. "All
I got out of four years in the Army was a pair
of educated fists, and they're going to get me
everything I want, but quick." sums up the kid's
philosophy.

Big Saul has other ideas about his daughter
marrying a possibly punch-drunk fighter, and
after a rousing back-yard fist fight with the boy, he
determines to show him that the men who make
steel are not the sweaty, dirty, "all muscle no
brains'' guvs the boxer thought they were.

The boxer, still dreaming of a "penthouse with
hot and cold running champagne in every bath-
room." reluctantly goes on the "SS tour" of
AUegheny-Ludlum's Brackenridge plant. As Big
Saul shows the boy around, it is evident that he
is proud of the mill, where he rose from a labor
gang to his present job as melter on a 70-ton
electric furnace.

As he talks he reaches a laconic eloquence,
""making our kind of steel calls for a lot of plan-
ning ahead. We've got to be ready when some-
body, somewhere, suddenly finds he has to have
a metal that'll do things no known metal can do
. . . for an atomic submarine, maybe."

In demonstrating how important the human
element is in making fine steel, the melter in the
picture shows the visitor that there are many
jobs that no longer involve dirty, back-breaking
work but that are today highly mechanized and
accurately controlled.

Big Saul was made in Hollywood, and in A-L's
plants near Pittsburgh. Preston Foster, who played
"Big Saul." never got to Pittsburgh, and no 70-
ton electric furnaces were brought to California,
but the transpositions from place to place in the
film are done so skillfully it is hard to tell which
scenes were made where.

Allegheny-Ludlum has had much success with
inspirational films of this sort. Last year's Th-e
Shining Heart was a big hit among employee
groups, in communities where A-L has plants,
and especially on television. Big Saul, which will
join the sponsor's library of some twenty films,
has been prepared in a black and white version
of 28^2 minutes for television. Bf'

Dramatic fight sequence in "Big Saul'

Smart Ixsmoxs in leather are pic-
tured in this new color film . . .

Renaissance of U. S. Leather Industry

Shown in Colorful Progress Report

Sponsors: Leather Industries of America

Title: Leather in Your Life, 26 min, color, pro-
duced by Dynamic Films, Inc.

if The leather industry, faced with sharper com-
petition from s> nthetic compounds in the last ten
years, is currently undergoing a renaissance. New
leather products come in more colors and fin-
ishes, are more durable than ever before. Rather
than grudgingly concede a share of their market
to synthetics, the leather people have gone all out
to hold their o« n in lines w here they have always
been predominant, and more important, to create
markets for leather which were non-existent or
miniscule in pre-war days.

A good illustration of what is going on in the
leather business can be seen in the Leather In-
dustries of America's new film. Leather in Your
Life, which has recently been shown before indus-
try groups for the first lime. It is a film about a
television film in the making. To associate with
leather the feeling of modernity which it deserves,
it was decided that the story would be pegged on
a TV producer and his slaff at work turning out
a documentary film for a regular series of pro-
grams on important American industries.

In the planning stage for the leather program
the producer and his staff discuss several ways
in which the subject could be presented. A story
board for an animated film is shown; someone
brings out leather goods found in ancient Egyp-
tian tombs to shou the history of leather: but it
is finally determined to go out to various tan-
neries and -research laboratories and see what
giies on.

As the film planning progresses, other facets of
the industry are introduced, winding up with a
scene from the finislii-il film as seen on the televi-
sion screen.

The leather industry in the United States is a
big business with an animal S4 billion output.
Bepresenting the tanners, who process the raw
skins and supply the manufacturers of leather
goods, is the Leather Industries of America. It is
this association which has been responsible for
creating much of the demand for the improved
leather products now available. The new film
» ill supplement written materials of all kinds
I I (1 \ T I N I K II (IN !■ \ r. E S I X T V - X I N' E)

B I S 1 N E S S .SCREEN. M .A G .\ Z I N E

An Allegory of Safe Thinking
Gets Action for Pennsylvania RR

Sponsor: The Pennsylvania Railroad.
Title: Escape From Limbo. 26 min. color, pro-
duced by Lnifilms, Inc.

•k People who follow the results of the important
film festivals held around the world may have
noted that one of the pictures recently selected
for a "final screening" at Edinburgh was a
movie called The Breaking Point, which has
been used in safety work by the Pennsylvania
Railroad. Anyone who could put 2 & 2 together
might have presumed that this accolade could
only have resulted because ( 1 ) it wasn't just

The ViCTi.M Meets "Mr. lii^elow" in charge
of the death department in Limbo — a scene in
"Escape jrom Umbo' .

a safety film for internal use, but a double-
barreled public relations movie, or (2) it must
have been a big budget epic — the internal
safety documentary to out-do anything in its
field by opulence and production cost alone.

On both counts, they'd be wrong. The Break-
ing Point, which went into the problem of dam-
age to goods shipped on the railroad, was
planned, and so far has been used almost purely
within the company to encourage people in the
freight departments to '"take it easy w ith Jimmy's
bicycle, and don't get hurt yourself, while you're
at it."

Although the picture showed a few Pennsy
freight-handling dunderheads smashing the
baggage, it made it so plain that the railroad
was interested in the problem and doing some-
thing constructive about it that company officials
decided to show it to freight-shipping customers.
This proved an honest and productive approach,
because shippers know that some freight will
get banged-up even on the best railroad, and
Pennsy's record is not only very good right
now, but evidently, according to the film, bound
to get even better. But that's the total extent of
its distribution, to date.

On the second point. The Breaking Point was
not a big. expensive film at all. The merits which
have won it such acclaim were not produced to
any extent with money, but with some good
ideas, imaginative photography and what would
seem to be unlimited confidence by the railroad
in what the producer was trying to do: take

(continued on p.\ge sixty-nine)

Home Is "Where the Heart Is"

6,000 Members of U. S. Savings & Loan League Premiere Their New Color Film

happy ending as the Lucas family gets their long-
awaited place in the sun.

This family's questions about its financial abil-
ity to meet the cost of home ownership are log-
ically interwoven with the answers provided
through the savings and loan association. This is
a two-fold story, for the function of these mem-
ber groups is as much to encourage interest-
earning savings as it is to provide economical
loans for home building.

The 6,000 member associations who belong to
the United States League thus acquired a "double
feature" in their well-planned new picture. The
tight script by Wilding's John Davenport is ably
seconded by a thoroughly believable cast headed
by Kirby Grant as Rockwell Lucas. Bob Perrin.
manager of the League's Advertising Division,
supervised production and the work of his com-
petent staff is evidenced in one of the best pro-
motional kits for a film seen recently. This in-
cludes a teacher's guide, an informative booklet
about the business and order forms which mem-
ber associations are using to rent the program or
to purchase prints for local showings.

The League has also contracted with Modern
Talking Picture Service, Inc. for nationwide dis-
tribution to schools, civic and social groups and
for public service showings on tv. Every family
man and woman, home owner or would-be, should
see Where the Heart Is. ©■

Sponsor: L. S. Savings and Loan Leag'je.

Title: If here the Heart Is. 27 min, color, pro-
duced by Wilding Picture Productions, Inc.
Distribution by Modern Talking Picture Serv-
ice. Inc.

■k The subject of this new color motion picture is
as broad and basic as the important phase of our
national life with which it deals — the homes
which 55 ""r of America's families own — and a
way of living which millions of other Americans
can aspire to share with them.

A prominent and indispensible part of home
ownership and of the nation's financial sj'stem are
the 6,000 savings and loan associations which
safeguard $221,2 billion of savings, assist families
in the accumulation of savings and finance them
in the acquisition of homes. W here the Heart Is,
sponsored by their Lnited States Savings and
Loan League, is a 27-minute color motion picture
which relates the part played by these specialized
financial institutions, told in the tribulations and
triumphs of a typical family.

Rockwell Lucas and his wife, Ginny, yearn for
a place of their own, a home and a community
where they can put down roots. Rock's job in
selling has taken him from city to city on assign-
ments so the family rents a house while another
field trip impends. Their longing for permanence
deepens but the eventual conflict turns into a

Concentratio.N on the big job is Koik Lucas'
mood in this film sequence . . .

Fkistration soon jolloics in the
apartment the jamily shares.

ided. noisY

Hoi SE Hi NTiNf, brings them to jriendly Ole
.\eilson. home builder extraordinary.

Hock I'im>s that savings and loan fucilitics can
make his dream home a reality.

NUMBER 8 • VOLUME It • 1953

STANDARD Qll COMPANY

(INDIANA)

PART TWO OF A SURVEY: OIL AND THE SCREEN

A Record Achievement

In 1954, Standard Oil of Indinaa Will Observe
its 35th Consecutive Year in Audio- Visual Media

MAK^ (iAKDE.N was the star, in
1919. of the first film used
commercially by Standard Oil Com-
pany (Indiana). Film archives of
the same year also record showings
by the company of World War I
newsreels. photographed on nitrate
film by French cameramen.

The first film introduced Mary
Garden, the Chicago Opera Com-
pany, and its orchestra to the Stand-
ard Oil organization in the early
days of radio. Standard sjjonsored
the opera on its radio programs —
used the film to show employees
opera scenes they then could not see
over the airwaves, and to promote
interest in the broadcasts. It's for-
tunate that Miss Garden was an
artist in pantomime as well as song
— the film was silent, and available
only in black and white.

1924 a Turning Point

But the sprocket wheels really be-
gan turning on educational films for
Standard in 1924. And the cameras
are still rolling on educational, insti-
tutional, sales training, sales promo-
tion and advertising, safet)-, and
public relations film subjects for
Standard today — with sound and
color added.

The Mary Garden film was the
first of several Standard has done to
promote its advertising, including
She Shall Have Music, featuring
Jack Hyllon and his band of conti-
nental entertainers in the mid-'30's.
The Wayne King Show, released
in 1950. and others. A significant
sound slidefilm in color about the
economic value of advertising was
issued in 1945 under the title. The

Ox Location as one of Standard's
current films is produced . . .

Man II ho Built a Better Mouse Trap.
One of the company's first full-
length educational motion pictures
was The Story of Gasoline, produced
in 1921. It was soon followed by a
twin. The Story of Lubricating OH,
and this, in turn, by an early how-
to-do-it. .Automobile Lubrication.

Re-Edited for School Use

X^Tiile originated for internal sales
training, this first educational series,
in a second version, was distributed
without commercial credits, purely
as a service to schools, by the L . S.
Bureau of Mines. It was also made
available to the public in Standard's
midwest marketing area through
company channels, ultimately under
such titles as Gasoline s Amazing
Molecules, and Lubricating Oil s
.imazing Molecules.

In the late '30's these films were
revised, brought up to date, and re-
issued in various versions on 16mm
film, in line with the then new trend
to the more economical, portable
film for school, club, church, and
sales training purposes. Thev were
still silent, still black and white.

A few years later, they were again
revised — and converted to sound.

As commercial color became avail-
able, the series was again brought
up to date. The present versions of
this time-proven, successful, and
popular group of films were again
put into production — in color. The
current public relations versions are
Gasoline's .imazing Molecules, 1948 :
Lubricating Oil's .4mazing Mole-
cules. 1950: and The Why of Auto-
mobile Lubrication, 1952. Bureau
of Mines prints retain their original
titles. Dealer training versions are
ill constant use.

The continuity of this segment of
Standard's motion picture program
is evident. Time has proven the
pattern: the content is today's.

Forerunner in Sales Films

♦ Meanwhile. Standard pioneered
other fields of public relations and
educational film use as well, particu-
larly for internal purposes — for sales

training, sales promotion, industrial
relations, safety, and employee edu-
cation.

Its first Hollywood productions
were the sales training films. It's Up
to You. and Start The Music, featur-
ing the late Kdgar Kennedy. -■V five-
reel sound feature in black and
white. It's I p To You was produced
bv Standard in late 1935 "for the
benefit of its servicemen and deal-
ers."

A newspaper movie critic of the
day hailed it as "of interest to the
movie going public as well as Stand-
ard Oil employees because we be-
lieve it to be the forerunner of a
new type of promotion." He de-
scribed the film as a dramatic farce
depicting a comedy of errors on the
driveway of a .service station, and
good entertainment for anyone.

"The dav may not be far distant,
this reviewer of 1936 predicted,
'"when the screen will offer spon-
sored film features of real entertain-
ment and educational value, with
progressive companies footing the
bill."

'"Slow. burn" Edgar Kennedy,
billed then as the "inimitable come-
dian with the bare coco." had the
stellar role and was "at his funniest"
as a "sHghtly dumb" serviceman.
He had to learn the art of driveway
selling so he could win first prize in
a company contest. There were
stolen car racketeers, romance, and
even a dream sequence as a Roman
charioteer pulled up for a refill —
horse, chariot, armor and all.

"Stan" Brings Rural Field
First Feature-Length Drama

♦ Standard's first feature length his-
torical movie was released in .\pril.
1937— with sound, but still in the
black and white era. It was simply
titled Stan, and the role of Stan
Wright, hero and Standard Oil
agent, was played by Robert .\rm-
strong. Stan made service to his
community his career. Homer Croy
w rite the original script and Houston
Branch the shooting script.

The evolution of the oil tank
wagon — from the horse-drawn ve-
hicle of 1912 in the opening scenes
to its proud motorized descendant of
1937 in the closing scene — is drama-
tized in this long-remembered early
picture.

In the production a tremendous
effort — and a sincere one — was ex-
erted to make every scene faithful
to its time, place, and characters.
.Annuitants and veteran company
employees were consulted about ac-
curate dramatization of marketing
practices and the history of the com-
pany's early days. There were about

600 extras and bit players, in addi-
tion to the featured players.

Before the end of its first year.
Stan had been \iewed, the record
shows, at least once in every mid-
west community served by the com-
pany.

It was shown in a high wind on a
football field in Kansas on a Satur-
day night. In another town, traffic
was blocked off for a showing right
on Main Street, and all stores closed
until after the show. One couple is
known to have walked three miles
from out in the country into one
small town to see Stan. Ladies .Aid
societies asked for the refreshment
concession at screenings, made need-
ed money for their community
(hurches.

The film made friends — for Stand-
ard, for its employees, and its prod-
ucts.

A Cavalcade of History

♦ These older films also chart the
historii' of the development of Stand-
ard's film program.

There is still today a genuine his-
torical value about many of the
companv's early films. Most of them,
reviewed today, would provide a
dramatic picture of the progress the
last thirty years have brought in the
national life, in the oil industry, and
in the products and services of
Standard Oil Company. \^ hile most
of these early films would no longer
serve the purpose for which they
were designed, they possess a dis-
tinct educational value as documen-
taries of their time and documen-
taries of how free enterprise works.

Also notable in the development of
Standard's audio-visual program was
a 1931 movie filmed at the Indian-
apolis Speedway to show what hap-
pened to oil consumption as speeds
increased. It was called Iso-Vis
Speedway Test.

In 1933, for the Century of
Progress, The Romance of Oil and
Symbols of Service were produced,
and projected on the exhibition
grounds on giant screens, predating
by nearly 20 years what today is re-
ferred to as cinerama.

One after another, a large number
of slidefilms and recordings — now
obsolete and yet of historical value —
tell similar stories of progress. Con-
sider, for instance, a dealer training

recording of 1937. tilleil The Evolu-
tion of the Rest Room. It is an
amusing narrative, if made long ago,
of the evolution of llie ""rest room" —
from early days into the modern,
clean service station rest rooms of the
late '30s.

Standard has also produced a
number of almost "home-made" ag-
ricultural films, such as Farm Trac-
tor Care, New Ways to Do More
With Tractor Power, and Live Power
Harvest. Live Power Harvest is the
story of the 4-H Club tractor mainte-
nance program, in which thousands
of rural youth take part each year.

.jiig0

"Oil and Men" — a New Era

♦ One of Standards most successful
films, issued in 1917. has been 0(7
and .Men. a black and white produc-
tion, with sound. The people of
Standard Oil are the heroes of this
dramatic and objective story. The
company is also pictured as an in-
tegrated industrial unit in the ex-
panding American economy.

A March of Time camera focuses
on the relationship of the company
to its employees, stockholders, and
the public. The camera and sound
track I the latter resounding to the
rich tones of Van Voorhis' famous
voice ) examine oil exploration, pro-
duction, refining, transportation, and
marketing. They depict the human
side of business as contrasted with
the mechanical functions of machin-
ery and plants, pipelines and pumps.
They conclude with science pointing
the way to progress in the uncharged
future. They show the role of en-
terprise and incentive in the devel-
opment of the oil industrv and the
national economy.

And Today — "Midwest Holiday"

♦ Among its current productions.
Standards latest public service film
is Miduest Holiday, a 27-minute
travel film in color, and with sound.
Released in the spring of 1953. it

Glamour in "Midwest Holiday"

emphasizes the freedom .Americans
have to travel.

The scenic wonders of grass roots
Middle America are pictured — the
rivers, lakes, mountains, and plains
of the Midwest. There are scenes of
Michigan's national music camp and
the Iowa state fair, of Rushmore
memorial and the Mesabi iron range.
There's also a light romantic theme
in Midwest Holiday, as boy meets
girl in the Indiana dune country and
falls in love along the way through
the Lincoln country around New
Salem, Illinois, and the Mark Twain
country along the Mississippi.

\^Tiile statistics are not yet avail-
able on the use of Miduest Holiday,

>port sceih

Holiday'

it is known that it has already been
shown many hundreds of times to
audiences totalling in the hundreds
of thousands. It has also been shown
by most midwestern television sta-
tions, with many repeat .showings.
.Available prints are booked solid for
several months ahead, according to
Modern Talking Picture Service.
who serves as Standard's distributor.

More Than 65 Titles in Use

♦ Standard has produced many
other film subjects during the years.
.All have been designed for specific
programs in sales promotion, sales
training, safety, industrial relations,
or public relations.

The company's division film li-
braries today carry more than 65
film subjects, created and produced
by Standard for the most part to
accomplish important internal objec-
tives. Many of these subjects, how-
c\rr. while created essentially for
internal use, have proved so interest-
ing and valuable that they have also
received wide circulation through
schools, churches, and clubs. ft'

Ethyl's Credo Is Service

Films Help the Farmer, Station Operator and Employees

'T'he Ethyl Corporation has
been making films for and about
the petroleum industrv' for some
twenty years. During that time it
has sponsored about thirty films on
such subjects as farming, the Ethyl
product, the company pension plan,
and service station operation.

As it sells nothing to the final
consumer. Ethyl is in a unique posi-
tion in the industry. It has rela-
tively few customers, to whom, until
very recent years, it was the sole
supplier of anti-knock fluid. Ethyl's
films have reflected this position, for
most of them have been made for
its customers', rather than its own
use.

For instance, in the farm field.
Ethyl has paid the bill for a long
series of films for use by its petro-
leum company customers and by the
National Retail Farm Equipment
Dealers Association. These range
from This Is Our Land, about soil
conservation, to Magic in Agricul-
ture, on farm chemurgTi', and Pat-
tern jor Progress, on farm mechani-
zation. You're the Doctor, in 1951.

told the story of the farm equipment
dealer's service department and how
it is responsible for a lot of the
'"healthy horsepower" which is so
abundant in the country.

The company put out its first
training film for service station op-
erators in 1951 with There Is a
Difference, which pointed out the
human elements involved in every
selling situation.

When competition from other
chemical companies who were be-
ginning to supply anti-knock com-
pounds became impending in 1952,
Ethyl met the challenge by bringing
out a film, called This Is "Ethyl",
on the extent of its manufacturing
and research facilities, at the same
time pointing with pride to its film
program which has been a leading
service function to service station
operator, farmers and refiners for
many years.

Ethyl Corporation films are dis-
tributed through its nine division
branch offices. About 75 prints of
each subject are in constant circu-
lation. ^

Esso Creates Travel Urge

State Picture Series Key Factor in Company Program

TT'sso St.andard Oil Company
-'-^ uses motion pictures and slide-
films in practically every operation
of the company. The list of films
includes pictures on many types of
training, rural promotion, direct
advertising, customer and supplier
relations and many others. But most
important, from the standpohit of
time, effort and expense involved,
and of overall results gained, is the
series of travel films on the eighteen
states in Esso's marketing area.

The prime purpose of the series
is to promote travel. Films of each
state are shown not only in that
state but in all the others. While
there is no advertising in any film
I not even a billboard or gas sta-
tion) beyond title and end credits.
Esso feels that the more travelers,
the more customers for Esso prod-
ucts. In addition to travel promo-
tion, a secondarv' but \ery important
value of the films is in enhancing
the company's relations with each
state and its government: for each

♦ For another phase of Esso see
Page 38. Issue 7, Vol. 14, 1953.

film is much more a promotion of
the state itself than of Esso.

A third important use of the films
is in training company employees.
Esso sales trainees, in many dis-
tricts are instructed in motion pic-
ture projection work. As a part of
their indoctrination in company pol-
icies, methods and relations with
the public, new salesmen are sent
into the field to arrange and fulfill
film showings. Besides representing
the company before the public in
these showings, the sales trainee
visits and talks to other Esso repre-
-sentatives and gets to know per-
sonallv the Esso people in his entire
district. IB"

The Oil Industry and the Screen: 2

A.P.I. Sponsors New Farm Saiety Picture

A -MUST" PICTURE

i\ii Untapped Asuet

— Handicapped Workers

KiTCHKN Hazakd: usinn kerosene
to starl cooking fire at home.

"Farm Petroleum Safety"
Guards Against Hazards

Title: Kami Petroleum Safely. 26
mill, color.

Sponsor: American Petroleum In-
stitute, produced by Colburn
Film Services, Inc.

"k A flaming farm house is used to
burn caution into the minds of
rural residents in Farm Petroleum
Saiety. newly-completed American
Petroleum Institute film.

The 26-minute 16mm color film
was sponsored by the Institutes
Committee on Agriculture and pro-
duced by Colburn Film .Services.
Inc. of Chicago. It is the second
in a farm service series, following
Farm Tractor Safety which two
years ago placed first in the farm
film competition sponsored by the
Society of .Agricultural Engineers.

Example Stirs Action
Combining educational and dra-
matic techniques. Farm Petroleum
Safety begins in a night-time coun-
ty fair setting where a farm safety
committee puts on a demonstration
of the properties of petroleum prod-
ucts. It is learned that the safety
committee was formed after a re-
cent fire in the community.

The burned-out family's teen-age
son tells the story and the film dis-
solves to the farm house on the
morning of the fire. Having intro-
duced the mother, father, four-
year-old boy and a baby, the story
paces into the fire climax. The
mother thoughtlessly uses kerosene
to bring up the stove fire quickly.
In the eight minutes following the
explosion, fewer than a half dozen
lines of dialog are uttered. Music
and sound effects sustain the furv
<lf the fire.

Problem in Production
Henry Lshijima, who directed
and photographed the motion pic-
ture for Colburn, faced a tough
problem filming the house-burning
■^'■quence. "Everything had to hap-

|icii right the first time," he said,
lAplaining he had only one house
lo burn down. Finding the correct
house lo kindle was itself a task.
Its physical setting had to pass for
any location in the United States
or southern Canada. An abandoned
farm house in Wisconsin finally of-
fered the right setting but it was
necessary to rebuild three sides and
llie roof before it could be properly -
Inirnt down. Fire, smoke and ex-
]j|osion effects took careful plan-
ning and five cameras were focused
on the actual burning.

Of the film's purpose, Lowell
Kern, executive secretary of the
sponsoring committee, said, "We
are interested both in reducing the
rate of farm accidents and in stim-
ulating an organized farm safety

movement comparable to llial which
exists in industry."

Farm Petroleum Safety is avail-
able through the API Committee
on .Agrinilliire and member com-
panies of the American Petroleum
Institute. Inquiries should be direct-
ed to the executive secretary at 50
RockefeUer Plaza, New York 20.

Colburn eguifr

Tide Water's Films Aid Consumer Relations

ir One recurring type of motion
picture program found in the oil
industry is exemplified by the film
libraries of Tide Water Associated
Oil Company's Western Division.
At 12 locations this company main-
tains deposits of purchased, syndi-
cated films available to consumers
on a free loan basis.

The primary aim of this serv-
ice is public relations, and the firm
will provide operator and projector
lo any group on request. I sually
only films are furnished, but these
are in great demand by social and
fraternal clubs and schools.

Started 25 Years Ago
Tide-Water's film library pro-
gram started approximately 25
years ago in San Francisco. Today,
it has expanded to include Seattle,
Tacoma and Spokane in Washing-
ton ; Portland, Oregon ; Boise,
Idaho; Sacramento, San Francisco,
San Jose, Fresno. Bakersfield and
Los Angeles in California; and
Honolulu. T. H. Bookings and
maintenance are handled by com-
pany employes assigned this special
work as part of their major jobs.
Both sound and silent motion
pictures are handled, and subjects
include: Cartoons and wild life,
scenic-travel-historical, and sports.
\^ ith the company's increasing par-
ticipation in radio and television
sportscasts, new film purchases have
been limited to this subject.

Four or five new sportsfilms are
purchased each year with prints

being sent to each of the 12 li-
braries. New titles are usually
about 30 minutes long.

Ad Manager Directs Program

The film activity of Tide Water
.Associated is under the direction
of Harold R. Deal, manager of ad-
vertising and sales promotion. All
libraries send reports showing the
movement of films to his San Fran-
cisco oflice each month keeping the
company in constant check with its
libraries.

Mr. Deal said that from time to
time Tide Water makes use of a
special film for company personnel.
The occasion for this is usually the
advent of a new product or tech-
nique, and an example is The Saf-
est Thing on Wheels. This film
was used to herald the company's
Safti-Ride Tire, and was shown to
all dealers at dinner meetings
throughout the West.

"Excellent Public Relations"

Encompassing about 170 prints
of some 70 titles, and requiring
an estimated 20 projectors, the film
program of Tide Water Associated's
Western Division amounts to a siz-
able customer service. The com-
jiany is "well pleased" with the suc-
cess of its films and classes them
as "excellent public relations." ft

Oil Industry Survey reports will
be concluded in the forthcoming
Annual Production Review Issue.
Februarv. 1951.

Sponsor : President's Committee on

the Employment of the Physicallv

Handicapped.
Title: America's Untapped Asset,

10 min, b/w, produced by United

World Films. Inc.
"k After surveying the response to
an announcement of its impending
release, K. Vernon Banta, technical
advisor to the President's Commit-
tee, estimated that "this picture niav
be the most widely shown picture
of all time." It will be distributed
to every television station in the
United States; International Rotary
authorities are interested in its dis-
tribution in foreign countries, as is
the Inteniational Society for the
Welfare of Cripples.

Bankers Life Employs 650

The film shows how an insurance
company, the Bankers Life and
Casualty Company of Chicago,
meets the problem of employing
handicapped people. More than 650
of this company's employees are
handicapped by reason of physical
disabilities or old age. Deaf mutes
are file clerks: they make extremely
efficient ones, according to President
John D. MacArthur. A one-armed
veteran of Korea operates the ad-
dressing machine: an eighty-year-
old grandjnother counts out millions
of dollars in premium receipts. Once
trained, according to the firm, these
people meet every requirement of
the job.

For Widespread Showings
America's Untapped Asset, in
addition to TV distribution, will be
available for showing in every state
through the President's Committee,
Veteran's Administration and other
governmental and private agencies
interested in labor rehabilitation, ft

"Highways & Byways, U.S.A." —
Roods Film Offered TV Stations

♦ Highnays and Byuays, U.S..4., a
film on ihe nation's farm roads prob-
lem is now available to television
stations on free loan from Tele-
Division. .Association Films, SI"
Madison Ave., N.Y. A public service
feature of the Farm Roads Founda-
tion, the film suggests ways fanners
can secure state funds to improve
ihe roads used to transport farm
products. The 25-minute film was
produced by Carl Dudley.

BUSINESS S t: R E E N M .4 G .\ Z I N E

MPO invites you to screen...

'Ilu- open lOiuI and the aiitoniohile
rtliiti'd to till' change
and clexflopnient of the U. S.
(hiring tlic past 50 years.

. . . selected lit/ llie EdinhuT'^h
I'ilm Fe<ilival for sliouiii<i—W5'3.

I 111 Ami i;ii \\ Iujau' i I'dhI Motor ( .o

A film (haniati/ing the role oJ chemistry
ill the world todav and \ esterdaw

"... outstanding part of this film is its brilliant plw-
to'^rapluj. It breaks far auaij from the self-congratu-
latonj kind of business film which intelligent audiences
so often deplore."

•Saturday Re\ie\v of Literature
October 10, 19.V)

DniMdN K)H CJiK.MiMin I Moiis.mto C^hemical Company)

-UA^'

"OiT Of iiiK. \oi\rii" ( N.ish Motors)

.•\ slors ot .\iiK-ricaii wikUowl.

Isl .\uard: Cleveland Film Festital-1953.

ht Award: Stamford Film Fesliv4tl-1953.
. . . \elected by the Edinburgh
Fdm Festival for showing— 1953.

MPO

pHODl (TIOSS. Inc.

IS lAST 53rd SItMT • NIW rOIK 3J
MUIIAT Hill •■7i]0

M .M R C K 8 • Null M K II • 1 ■< 1 3

iji tt\ Bee (top) and center ,
is "star of "Bees for Hire."

Sponsor: The Texas Company
Title: Bees for Hire. 29 min.. color,

produced by Audio Productions.

Inc.
•*• This, the eighth in a series of
films The Texas Company has made
for the information and entertain-
ment of its farm customers and
friends, is the company's way of
saying "thank you"' for the formers'
continued use of Texaco products.
It is a demonstration of something
that is comparatively new in Ameri-
can agriculture — the planned polli-
nation of farm crops by honey bees
brought directly to the fields.

Bees on the Farm

The film shows how many crops
are pollinated by birds, wind and
rain, but others are dependent for
seed production upon pollination by
insects, often such American natives
as bumblebees and butterflies. Yet,
modem methods of complete culti-
vation destroy the undersoil homes
of these insects — enough so that
seed production of many crops was
suffering.

To solve this problem, farmers
turned to the most successful and
active of all pollinators, the honey-
bee, an original native of Europe,
"domesticated" so it and its hive
can be handled and moved from
field to field. So successful have
hired bees become, as the film shows
in scenes photographed in Cali-
fornia alfalfa fields, that many acres
are producing up to five times as
much seed as ever before.

Exciting Hive Sequence
The picture then moves into the
hives for a long look at the "young
ladies who make this modern farm-
ing method possible." What follows
is one of the most interesting and

The Oil Industry and the Screen

Texas Company Film Pays Tribute to Bee

exciting twenty minutes of "wild
life " footage that has l)een seen on
the American screen. Bees ha\e
been photographed before, in lab-
oratories by scientists, and one Rus-
sian film was highly regarded as a
record of bee life in the hive, but
no film has made such an extensive
study before, nor succeeded in cap-
turing as much of the bee's entire
life and work.

Mostly in live action, with inter-
spersed technical and cartoon ani-
mation for explanation. Bees for
Hire shows scenes of the average

daily life in the hive- the gathering
and storing of nectar, the "air-c()n-
ditioning" squads who fan air in
and out of the hive w ilh their wings,
the Queen Bee busy laying her 1.500
daily eggs, and the tending of the
l)ee eggs and larvae. The hive, which
can have but one Queen, sometimes
produces more, and the film shows
the actual battle between them until
one is destroyed. Another shows
worker bees attacking a marauding
bumblebee and driving it from the
hive.

Not too manv vears ago. a sci-

competing with you!

Remember, we are not producers

competing with you, but are

your color laboratory, specialists in color

printing. VC'e are a service organization

only, to specifically work for you.

and to assist you

with your color problems.

«(

Our years of e.xperience making

quality color prints in 35nim and 16mm

Kodachrome, Anscocolor, and

Negative-Positive, assures you of

remarkable color fidelity, prompt

service, and of course,

complete confidence.

Call your lab .... call

entist in Europe discovered the
"Language of the Bees," their way,
of announcing to the hive in which
direction nectar supplies were lo-
cated and how far from the hive.
This ""language." a dance by a scout
bee, is shown, in live action and it is
a remarkable scene.

Now at Farm Meetings
Bees for Hire, which Texaco will
show at farm meetings all over the
country this winter, deserves an even
wider audience. It is hoped that
after first-runs before its farm
friends, the company will make the
picture widely available to thou-
sands of non-farm and television
audiences. It just should not be
missed. 1"

Slidefilm, "Chemistry of Iron,"
Shows Blast Furnace Operations
♦ Chemistry of Iron, a 35 color
frame slidefilm with suggestion
booklet on the preparation of iron
for commercial use, has been made
available for study groups. Intended
primarily for high school chemistry
classes, the slidefilm is the first of
two dealing with the science of iron
and steel making produced for
American Iron and Steel Institute
by Hill and Knowlton, Inc., New
York public relations firm, with the
assistance of the Audio- Visual Con-
sultation Bureau of Wayne Univer-
sity.

Man's use of iron dates back more
than 3.000 years but the iron pro-
duced in one year only a hundred
vears ago would meet modern de-
mands for one day, the booklet
points out. Today it requires more
than 70.000.000 tons per year to
"satisfy the ravenous appetite of the
machine age. " Builders of skyscrap- '
ers. locomotives, ships, bridges, and
engines depend upon the products of
iron and steel for strength, durabil-
ity and resistance to corrosion.
Chemistry of Iron makes graphic the
natural sources of iron, its metallic
fonn in meteorites and its presence
in iron ore. limestone and coke, and
its extraction from the chief source
area, open pit mines.

Single copies of the slidefilm and
booklet and related materials are
being made available to teachers
free, upon application by American-
Iron and Steel Institute, 350 Fifth
Avenue, New York 1. New York,
via convenient order form. If

BUSINESS SCREEN MAG.\ZINE

better picture

demand the

mt'/

PANORAM DOLLY

N'evv life! New action! New drama! New interest! . . . are
achieved by pictures made with the Houston-Fearless Pano-
Tam Dolly. Gives cameras complete mobility, produces smooth
pan effects, angle shots, running shots, dolly shots and count-
less special effects. Raises camera from low to extreme high
position smoothly and silently. Dollies in and out of scenes
quietly on rubber-tired ball bearing wheels. Dolly track avail-
able. Delu.xe model can also be moved sideways. Running
board attaches to side, if desired. \'er>' maneuverable. Proved
completely dependable by leading studios in Hollywood and
throughout the world.

ii-/ FRICTION HEAD

Provides smooth, easy panning and tilting of cameras. Pans
360° on ball bearings. Tilts 45" up or down with camera
counterbalanced at all times. Variable drag and brake are
provided on both pan and lilt. Adjustable handle. Fits
Houston-Fearless and other standard tripods, pedestals,
dollies and cranes.

;^i-- ALL-METAL TRIPOD

OS extreme ruggedness, adaptability, rigidity, ease
ilion and portabiUty not found in any other tripixl.
For studio or field use. Le\els autonnitically. Tubular steel
legs are i-asily adjusted for height — lock positively to pre-
vent slipping. Folds compactly. Two sizes: 2i and full length.

.; / TRIPOD DOLLY

c;i\ts i()n\cni(iit tiii>bilit\ to tripod-mounted can»cras. In
the studio, it offers a rapid means of moving camera.
Wheels swivel for maneuverability or can be locked paral-
lel for straight line tracking. In field, provides eas>- means
for positioning camera. Strong, lightweight tubular steel.
Folds compactly.

OCtSSING lOUIPlt

\i\iii SiKNK in "The Time Is
.\(ii(" was this heart catheteriza-
tion operation at Mt. Zion Hospital.

\^ ork of Social Agencies
Told in Fund Picture

Area I nik-d Cru-

Sponsor

sadcs.
Title: The Time Is Aoic, 1 1 min..

produced by Photo and Sound

Productions.
*■ Faced with the problem of mak-
ing a heart-warming story out of an
annual, $10,000,000 fund-raising
campaign for 225 health and welfare
services, Oakland and San Francisco
united fund workers pooled resources
for a dramatic documentary of peo-
ple who need help.

To avoid a grocery list type pres-
entation, the Crusades selected nine
sequences to typify the 225: a nurs-
ery school, a baby adoption clinic,
rehabilitation center for handicapped
adults, recreation club for the elder-
ly, heart catheterization operation.
an orphanage and a children's hos-
pital ward.

Consolidates Welfare Aid
I nited Crusades seek funds from
management and em|)loyees once a
year for 90% of all health and wel-
fare drives in four Northern Cali-
fornia counties with a population of
over two million. The Crusades are
geared lo .save time and money by
collecting dollars for cancer research,
for hospitals, for boys' clubs, Red
Cross and other charities at one time,
in one place — where the donor
work.s.

The theme of the film, stated in
the narration, is that '"we help each
other, because we need each other,
and we need each other all through
life." Beginning with shots of four-
year-olds busily playing house and
squabbling over a snail collection,
the theme is developed through se-
quences of an old man who feels he
has little to live for, of research,
medical care, schooling, and retrain-
ing made possible for all residents of
the four counties through their own
contributions to the Crusade.

Low Key iN'arration

Joseph Miksak, a speech depart-
ment profes.-;or at San Francisco
State University, helped build in-
tensity with an understated narra-
tion in such scenes as the darkened
operating room in which doctors

Meeting Two Vital Urban Problems

New Films Deal With City

ualili a woman's heart beating on
llir lluoroscopc screen.

James Gahan. who wrote and di-
rected the film for Photo and Sound
Production.s. was assigned to make a
r< n! storv. photographed on the spot
with patients, kids, doctors and
nurses acting themselves. This meant
careful research and quick-thinking
on the part of cameramen to get the
most out of human interest material
as it was happening. Documentary
impact w'as gained through use of a
four-^^■av sound track narration, mu-

Decay and Welfare Needs

.-ic. lip sync and on location sound.
From audience reports, the film
has pro\ed effective. Harry Rogers,
Jr.. public relations manager for the
San Francisco Crusade office, re-
ports that in less than nine weeks of
use. the film has been shown almost
1.3 times each week day, with an
audience averaging between 75 and
100 persons per showing. This audi-
ence is exclusive of television view-
ers. The Time Is Now appeared
three times in Class A time over local
television outlets. ^'

II hite jninifl urhan centers rise, fringe areas continue decay.

"The Living City" Proves to Be a Meniorahle Screen
Dociuuent of Present Need for Urban Redevelopment

Sponsor: The Twentieth Century

Fund
Title: Tlie Living City, 24 min.,
b w. produced and distributed by-
Encyclopaedia Britannica Films.
"k This new sound motion picture
on growth, decay and renewal of
the city seems to be the most inter-
esting film the Twentieth Century
Fund has released to date. It shows,
liy actual examples filmed in Balti-

Slum Dwellers resist change "The
Living City'' clearly .$hotvs.

more, Philadelphia, Chicago, Pitts-
burgh and Los Angeles that city
dwellers in America have the power
to determine whether their own com-
munities must endure run-down,
blighted neighborhoods or can take
positive action to renew or rebuild
them. It explains that if slums and
deteriorated areas continue to exist
in our large cities, these are signs
that the cycle of development has

pii>iw.!^^.^

been blocketl liefore the renewal
stage could begin.

Among these "roadblocks" to re-
newal shown in the film are traffic
congestion, which can virtually
choke our cities to death: problems
raised by the rings of suburbs sur-
rounding cities: and run-down areas
of substandard dwellings in use long
after their natural life-span has
ended.

Citizens Hold Key

The Living (.ily shows how these
"roadblocks ' to redevelopment can
be removed. It concludes that "how
our cities develop dejjends on us, the
people who live in cities." As meas-
ures that will help to renew the city's
core of deterioration and blight, the
film suggests good civic housekeep-
ing to rehabilitate some neighbor-
hoods and rebuilding others that are
hopelessly worn out. passing up-to-
date zoning ordinances, reducing
traffic congestion by controlling
population densities, and reducing
smoke, fumes and industrial vapors.
"'But these measures can be fully
effective only if we straighten out
the political hodge-podge of cities
and their independent suburbs —
and bring them under an orderly
administrative structure." says the
film.

Well Knit Production

Tim Living City is being distrib-
uted by Encyclopaedia Britannica
Films, producer of this sharp and
vivid exposition of an urgent urban
problem. John Barnes of EB Films'
production staff is credited with su-
pervision of the project through its
creative and technical phases and
his handiwork is an admirable con-
trubution to the screen. Prints are
available either for rental or out-
right sale. Write EBF at 1150
Wilmette .4ve.. \^'ilmette. 111. or
contact regional offices in New York.
Atlanta. Dallas. Los .\ngeles and
Portland.

Urban citizen groups and civic
organizations have indicated interest
in The Living City. Through their
concerted action, an aroused cit-
izenry may yet deal with problems
that are as close to home as home
itself. 9

City Portraits etched by the lens
in "The Living City."

Sl^^j

.4 1 K

BUSINESS SCREEN MAGAZINE

How photography helps General Mills
solve communications problems

"77ie management of General Mills has a keen
appreciation of the film medium and other audio-
visual aids. In the utilization of all of them^ every
effort is made to integrate each one into its pro-
gram properly for the greatest effectiveness.
From the most extensive motion-picture film
to the simplest chart, audio-visual aids daily play
a big part in employee training, public relations.

stockholder tneetings, sales work, and advertising.
^'In producing both stills ami movies, Kodak
equipment and films play an important role.'^

Whether for screening silent or sound
16mm. movies, Kodascope Pageant Sound
Projectors answer exacting requirements
brilliantly and economically. Seven pro-
jector models, priced from S375, offer a
wide choice to meet illumination or acous-
tical situations. Ask your Kodak Audio-
Visual Dealer for a free demonstration.
(Price subject to change without notice.)

Parker Pen gets hotter spark
with aid of high-speed camera

Porker Pen Company hot) the problem of
developing o hotter spark for lighting the
compressed gas in their new Flominoire
lighter. This involved o study of the split-
second action between various kinds of
sparking wheels and "fiint" materials. The
answer come with the old of a Kodak High
Speed Camera.

Taking up to 3200 pictures a second
on 16mm. film — this versatile instrument
slows action as much os 200 times when
the films are projected at normal speed
on a standard projector. By studying the
films, Parker engineers were able fo
analyze spark-particle propulsion and
ignition phenomena. Result: a foster sell-
ing lighter because of a more efficient
and durable lighter mechanism.

Pictures sell table lamps
better than samples

Here's how Merrihome Studios, a quality
lamp manufacturer, found the onswer to
more effective selling with Kodachrome

"We design and decorate table lamps
for occlusive decorotor shops. To ovoid
shipping heavy, bulky lamps on semi-
onnual selling trips, we photograph them
with a Kodak Pony 135 Camera on Koda-
chrome Film and show them with a Koda-
slide Table Viewer. We pichjre these
lamps fully lighted against fine back-
grounds, showing them to much better ad-
vantage than we could even show o
sample lamp. Buyers give Kodachrome
slides much more study than they do
actual lamps. Our Kodoslide Table View-
er is a most persuasive 'representative'!"

These

are bu

a few

examples

from

he files

of Kodak Audio-

Visua

Dealer

s show

ng ways

Kodah

oudio-v

isual ma

terials aid

busine

ss and

nduslry to improve

comm

unicatio

IS or ma

e and sell

beHer

product

s. For m

ore infor-

matio

1, use M

upon.

EASTMAN KODAK COMPANY, Dept. 8-V, Rochester 4, N. Y

equipment checked:
"Mjivofure" Camerat

NAME

COMPANY

STREET

CITY

nearest Kodak Audio-Visual Dealer. Complete information on
'J Kodascope 16mm. Pageant Sound Projectors G Kodak
a Kodasllde Table Viewers D Kodak High Speed Camera.

N L M B E R 8 • \ 0 L L M E 14

Experts, Examples Show Power
of Color Schemes in Slidefilm

♦ Color influences emotions, shad-
ing moods, work habits and appe-
tites. Illustrating these ehronialii
discoveries is a new sound slidi-
film. Color Comes oj Age.

Using color to prove its point.
Color Comes of Age features the
recorded views of 12 color authori-
ties. For 15 minutes it collects color
clues from the earliest civilization
to the present. Narrating the de-
velopments is Milton J. Cross.
?ARR.\. Inc. was the producer.

Recent designs and colors in
fabrics, furniture, furnishings and
architecture highlight the film, orig-
inally prepared for trade showings
by the Martin-Senoik Paint Com-
pany, Chicago. When the film made
a hit with the professionals, the
sponsor released it to all interested
groups.

Speaking in the film are Walter
Dorwin Teague, industrial designer :
Dorothy Liebes, fabrics and wall-
paper designer; Carl Foss. color
physicist; Morton Goldsholl. de-
signer; Harold Lloyd, movie star
and color photography hobbvist;
Richard J. Neutra. architect; Walter
Paepcke, chairman of the board.
Container Corporation of America;
William C. Pahlmann, interior and
industrial designer; Jack Zucker,
president. Painting and Decorating
Contractors of America ; Edith Braz-
well Evans, editor. Living for Young
Homemakers; Albert Kornfeld, edi-
tor. House and Garden; and Eliza-
beth Gordon, editor. House Beauti-
ful.

Inquiries about the film should
be made to the Martin-Senour Com-
pany, 2520 Quarry Street, Chicago
8, Illinois or to local Martin-Senour
dealers.

First Film on Animated Devices
Issued for Display, Sales Groups

* People who sell niav now ver>f
themselves in the valuable tech-
niques of mechanical animation
with a new film on the enUvening
of lights, color, sound and motion.

Produced and edited by Gai.k
Dorothea Mechanisms, under the
supervision of Ed Burnett, develop-
ment engineer. How to Attract At-
tention— Through Animation goes
"behind the display" for the story
of the animation industry. The
16mm color film shows 31 basic
animation devices, including nine
different turntables. The firm man-
ufacturers turntables.

The first film of this industry,
it shows animation mechanisms in
use in displays and industrial ap-
phcations. It provides information
on how to attract attention for dis-
play, sales promotion, ad agency

The Commercial Newsrcel

NOTES ABOUT FILM PROGRAMS OF THE CURRENT PERIOD

and sales personnel. Prints are avail-
able upon request to Gale Dorothea
Mechanisms, 81-01 Rroadwav. L.I..
\.V.

Miller Feature, "With This Ring,"
Starts Production at Fairbanks

♦ J(i)IN lilUHM lui> signed with
JlKRY FAIRBANK.S PriiDI CTIONS to
direct With This King, a feature-
length film in color on the history
of brewing for the Miller Brewing
Company. Brahm, who directed
Miracle of Falima, was selected to
replace Irving Pichel who had to
withdraw before starting production
because of an overlap in commit-
ments.

Marsha Hunt has been chosen for

the feminine lead. Studio shooting
of the picture began this month from
a script by Leo Rosencrans and
Hugo Bauch.

Miller Brewing Company and
Malhi.-son and Associates agency,
Miluaiikee. will release the film
ill rough nontheatrical outlets and
make it available to t.v. Part of the
footage already has been made in
Bavaria and Milwaukee by Fair-
banks.

Ross Roy Will Develop Sales and
Training Aids for Caltex Stations

♦ Koss Roy, Inc., of New York,
has been appointed by the Cali-
fornia Texas Oil Company Ltd.
to develop merchandising and point-

/■/^^e

DE FRENES

1909 BUTTONWOOD STREET- PHILA. 30, PA.
RIttenhouse 6-1686

35 MM*16MM*C0L0R*BLACK& WHITE

SOUND

SYSTEM

of-sale material as well as dealer
training programs, including films,
for its network of Caltex service
stations in 67 countries.

E. F. Donovan, merchandising
director of Ross Roy. will super-
vise the agency's activities on the
aicount.

Henry Ford II Narrates Text for
Company's "Progress Report 1953"

♦ Henry ford 11 appears as narrator
in Progress Report 1953, a four reel
combined live action and animation
film in preparation for showing dur-
ing January to supervisors personnel
and foremen in all plants of the
Ford Motor Company. The com-
pany's public relations department is
in charge of production.

Robert Fisk. Ford supervisor of
employee infonnation, has commis-
sioned Animated Production, Inc,
New York, to shoot the animated
sequences. The animation will con-
sist of approximately one and one-
half reel of film to be inserted into
the live action sequences being shot
by the motion picture division of
the motor company's public relations
department, according to Al Stahl,
president of Animated Productions,
The total running time for the com-
plete film will be about 40 minutes.

Planned to give supervisory em-
|)loyees an insight into the manage-
ment's thinking. Progress Report
19.53 has Mr. Ford explaining com-
pany policies, plans and economics
and employs animation to dramatize
and illustrate technical passages.
Mr. Fisk is writer and director of
the film. Frames from the film will
be used to illu.strate a brochure to
be distributed to all Ford employees.

"MacKenzie Patrol" Gives Mountie
Recruits Facts on Arctic Beat

♦ Nowadays the sleuthing competi-
tion is crowed with private and
public "'eyes" of every description.
They can all learn a thing or two
from the Royal Canadian Mounted
Police, long famed because they
"always get their man."

The saga of the cold climate cops
working in Canada's far north is
told in .MacKenzie Patrol, filmed by
an R.C.M.P. sergeant on duty. The
film shows the duties in action of
the force in the north — issuing
trapping permits, looking after the
welfare of the natives, trailing two-
legged wolves and a thousand other
things as they cover the Arctic by
dogsled. It also pictures spring and
winter in the MacKinzie River dis-
trict and the life in a northern
settlement.

The 16mm. .^O-minute color film
was produced by Crawley Films,
Ltd. for internal training use.

BUSINESS SCREEN MAGAZINE

WHEN IT COMES TO

PRINTING

YOU CAN'T GET BETTER OUALITY
ANYWHERE THAN rROM

mcQeart/smM /aoora/or/es. //ic.

'eaeary-

1905 FAIRVIEW AVENUE, N.E. • WASHINGTON 2, D. C.
phone LAWRENCE 6-4634

QUALITY

plus SERVICE

and

ECONOMY

* /

* Have you this

price list on your
desk? We ivill
forward it
immediately
upon request . .

DEVOTION TO EVERY JOB

M M BE R K • \ Ol I M F 14- I •) 3 3

ooo (DmiM)®

Production Line

Lord <S Taylor (:liri>tiiias Windows Feature of MPO Film

• .\.-w VorkV l.,)i,l & Taylor d.-
|iartini'Ml slori' lias set llic paii- on
«iii(lo\v display drsign for so iiianv
years and its influence is so inipor-
lani on oilier stores arross the roun-
try that the Ford Foundation's
Omnibus television program devot-
ed IwoKo niinnti's into going be-
liind 111,- .r,-ri,-s at Kor.l & Taylor's
on ihr Dii inilicr filli program.

"liehiiul the scenes" at L & T is
aetually henealh the sidewalk for
the store is the onlv one in New
Nork with ""elevator windows." Al-
stair Cooke. Omnibus urbane com-
mentator, narrated the first part of
the sequence ( which was a film,
made last month In MPO Prnduc--

tions) of the setting-up of this year's
Christmas windows under Display
Director Henry Callahan.

Telling how Lord & Taylor's
\viiidoHs get that way. Mr. t^ooke
said. ""Well, it seems they have a
policy. I5ack in the middle thirties,
they decided that when Christmas
comes, they would ring out the mer-
chandise and ring in the display.
All these beautiful and strange ob-
jects that they buy or make are not
for sale. They arc part of the dis-
play, which sells nothing but a lot
of respect and admiration. It is
what Lord & Taylor's likes to call
its Christmas card to the public."

(Abo\e) Behind the scenes as Lord
& Taylor's colorful Christmas win-
dow elements are assembled while
Alistair Cooke, "Omnibus'' com-
menlalor looks on. (Below) The de-
si{iner's critical eye is observed by
an MPO camera.

RCA Program Services Film
Christmas Classic for TV

♦ RCA Recorded Program Serv-
ices has released a new television
film of Hans Christian .\ndersens
famed Christmas story-. The Little
.Match Girl. The .30-minute show,
especially filmed for television,
features a cast of over 60 actors
and dancers, plus a full symphony
orchestra.

Bringing the Kitl years old
Christmas classic up to date, the
film begins in modern times, then
dissolves to the settings for which
Andersen wrote his story.

A ballet company is featured in
elaborate "dream" sequences in
which the central character, a little
girl, pictures the things she would
like to have from Santa Claus. B"

DON AMECHE INVENTS THE TELEPHONE AGAIN

Hl.'^TORIC SCENE jeatunni!. Ale.\utiiler Graham Bell I played by Don
Ameche) and assistant Dr. Watson, is re-enacted at Jam Handy stuilio.

'k Don Ameche re-created his
famous role as inventor Alex-
ander Graham Bell on a set of
The Jam Handy Organizatio.n
in Detroit recently. The well-
known actor first played the

part in 1939. His latest appear-
ance was directed by Jerry
Warner and features the his-
toric moment when Mr. Watson
first heard Bell's voice through
the wires. ^

Walter AJjel Featured in Sound Masters" T^ Series

♦ Completion of .39 new television
introduction, program break and
closing segments for the National
Broadcasting System's film division
I'nrajion Playhouse series has been
announced by Sound Masters. Inc.
The series will be syndicated
throughout the United States.

Originally presented under the
title. Douglas Fairbanks Presents.
the current series stars W alter .'^bcl

as host and commentator. The
screen treatment opens with a close-
up of a significant "prop. " As the
commentary develops, the camera
pulls away to discover the host who
completes the introduction.

Directing the films were Frank
Donovan and \^ illiam Crouch. Frank
Calabria was cameraman for the
shooting at Sound Master's television
sound studio. Sf

Director Frank Donovan checks Tl script with i
shooting in Sound Masters' Tl Studio last month.

rlur II alter Alirl during

.^(:KEE^ .\iai.azi.m:

Anyone Can Distribute
Sponsored Films!

Y ts, anyone can distribute sponsored films! All you need is a small
office, some paper and basic supplies, the simplest kind of rewind
and splicer (some programs have been known to operate without
the splicer).

But suppose you want your distribution to be the best in every
way — to match the quality of your products and the reputation of
your company.

Suppose your distribution objectives included such important
things as reaching only the audiences that benefit you most; keepv
ing your prints always in tip-top condition; making the most of the
available print supply: obtaining complete and accurate manage-
ment reports; and, doing the most effective, most efficient job of
sponsored film distribution that could be done.

In that case we think you would want your distribution to be
the same as Modern distribution — and so you would need:

Audience Knowledge • You would want to know where the
thousands of audiences for 16mm films arc located, who is in charge
of film programming, what the interests of those audiences are.
You would have to do constant research to locate the thousands of
new audiences that are added each year.

Addressing Facililies • Once colleaed, your audience know-
ledge would have to be recorded on addressograph or similar plates
so that you would have the facility for using this information. And
you would have to have the capacity to expand this file by 15 or 20
thousand audiences each year to keep up with the growing market
for your films.

Promo/ion Knowledge • You would have to know the best
times of the year to promote the use of your films and how to
design and write your promotion to appeal to the people you want
to have see your film. If you were big enough (as Modern is > you
could have a full time staff working on advertising and promotion
alone.

Audience Confidence • This is a tougher thing — an intang-
ible— that you might have to build up over many years. It results
when your audiences have actually learned by experience that
you are a reliable and convenient supplier of sponsored films. In
many school systems, to gain this, you might have to make personal
visits to supen'isors and administrators and you will always have
to work cooperatively with all educators and all audiences.

Film Exchanges • For audience convenience and to make the
most efficient use of your print inventory, you would need a de-

centralized network of film exchanges. These exchanges would have
to be strategically located in major cities and should be placed at
addresses in those cities that are easily accessible. A good store-front
premise would be a definite plus value for you. W^e have found that
28 such exchanges constitute the most efficient network.

Personnel • To staff your 28 exchanges you would need cap-
able people specially trained in the problems of sponsored film
distribution. These people would truly have to be specialists because
you would learn that the job of distribution of sponsorc-d films
cannot be mixed successfully with the jobs of distributing rental
films or equipment or any other job.

Equipment • To give your people the right tools to work with,
you"d need the best of office equipment and you would find (as
we have) that special items like elearic typewriters would increase
their efficiency. Your films, if they are to be kept in the best
possible condition, demand professional film rcwm equipment which,
of course, would include electronic film inspeaion machines. This
equipment would be a gcxxl investment because you would protea
the money you have spent for prints.

Management Reports • If you want to keep management fully
informed about the results of your distribution effort, you would
want the facility that is only provided by IBM key punch and
tabulating machines. They will enable you to prepare regular re-
ports of results by state, type of audience, marketing areas, and
other vital information.

Administration • To manage effeaively all of these aaivities
and plan for future growth and development you would require
capable administrators who have had many years of experience in
sponsored film distribution and who can devote every minute of
their time to your objeaives.

This isn't all but it will give you some idea of what is involved
in this business of distribution of sponsored films IF you expect your
distribution to be the best in every way. You can readily see that
this is a full-time job for a lot of people.

The point is this . . . Modern has this know-how, these
facilities, and capable personnel NOW. And Mcxlcrn has the ex-
perience— 23 years of it — devoted exclusively to the distribution
objeaives of 150 major sponsors of public relations films.

Why be satisfied with less than the best, when the best costs
no more . . . and often costs less.' Phone or write any of the offices
listed below.

MODERN
TALKING
PICTURE
SERVICE

NEW YORK: 45 Rockefeller Plaza • JUdson 6-3830
PHILADELPHIA: 243 South Broad Street • KIngsley 5 2500
CHICAGO: 1 40 East Ontario Street • DElaware 73252
LOS ANGELES: 612 South Flower Street • AAAdiion 9-2121

N I M B K R 8

.S5

Henry Clay Grant

Business Film Field Mourns
Passing of Fordel's Henry Grant

♦ IIkiNK\ Clay Grant, vice-presi-
dent and general manager of FoR-
DEi. Films. Inc.. New York, died
on November Mtlh after an illness
of several months. His passing will
be mourned by his many friends
and associates in the business film
industry.

A pioneer in this field. Mr.
Grant's career cohered 35 years as
editor, writer, director and pro-
ducer of industrial and educational
pictures. Joining Fordel in 1949,
he had pre\iousIv been associated
with several motion picture com-
panies and at the time of his death
had turned out a total of more than
200 sponsored films on a wide \a-
riety of subjects.

Among the milestones in his ca-
reer, he co-founded the first com-
mercial film department estab-
lished by a major theatrical film
company, and originated story-
board visualization of sponsored
films.

At a special meeting of Fordels
Board of Directors, GoRDO.N Hes-
SLER. associated with Fordel Films
since early 1952. has been elected
vice-president to fill the vacancy.

Pioneer George K. Spoor Dies
in Chicago; Genius of Silent Era

♦ (it:oii(,K K. Sfoor. pioneer motion
piciuic irncniiir and producer, died
at his home in Chicago in Novem-
ber. He was 81.

Mr. Spoor and Gilbert M. ( "Bron-
<ho Billy" ) Anderson were co-found-
ers of Essanay Film Co., midwestern
cradle of the industry. Spoors first
magic lantern laboratory was in a
barn in Waukegan, 111. .\s nickel-
odeons multiplied, Spoor and his
partner established the studios in
Argyle Street on Chicago's north
side.

The thrillers and comedies created
on the Essanay lot from 1897 to 1916
became a legend. Some of the first
commercial films were produced

People :3ii® ssMfePiclures

lliere. Mr. Spoor's pioneering in-
rlii.lril :! ibree dimensional film proc-
,.-. Iir.l.wloped with r. John Berg-
i;[,ii. plusicisl-engineer. in 1930.

L. W. Kellman, "Dark Interlude"
Producer, Is Nominatd for Award

♦ LliL IS W . Kkm \I\\. |.|.■^illl•nl

and executive jiroduier of Kellman
Prodictions. Philadelphia, a divi-
sion of News Heel Laboratory, has
f>een nominated as a candidate for
the 31st Annual Philadelphia Award.
Founded by the late Edward Bok.
famous publisher of the Ladies
Home Journal, the award is accom-
panied by a $10,000 check and is
presented to that citizen who is con-
sidered to have performed the great-

est service in the interest of the
community.

Mr. Kellman was nominated this
vear for his award-winning produc-
I on. Dark Inlerludf. sponsored by
l!ie Uverbrook School for the Blind.
Mr. Kellman produced the picture at
( ost as a personal contribution to the
school. The documentary has been
honored by presentation in Europe
and throughout the United States.

Stanley Neal Productions Names
Robert Cumming as Midwest Mgr.

♦ The appointment of Robert B.
Cumming as midwest manager has
been announced by Stanley Neal
Productions. Inc. His office will be
in the Tribune Tower. Chicago.

M\ 7he Brilliance oi Natural Color

I \

Sell More
Merchandise

Transmit
Ideas

■k 3Smtii & 16mm coloi

* Kodachrome printing

•k 16mm Kodactiroi
enlarged lo 3Sn

if 35mm fllmstrips

CORPORATION ^7

245 West 55th Street, New York 19, N. Y. PLaza 7-4580

Tri-Art Color Corp.

New York I
I Gentlemen:

I Q Please send me more informotion

I N

I Address -
I City 1 Zo:

Herbert Johnson to Direct Film
Art and Animation for Sarra
♦ Herbert Johnson, veteran of 18
years in the inolion picture field,
has been appointed animation di-
rector on the creative and film plan-
ning staff of the Chicago studio of
Sarr.4. Inc. In his new post. John-
son will work on television film
planning and the creation of art
and animation for commercial mo-
tion pictures.

Johnson is a motion picture cam-
eraman with extensive background
in live action and stop motion pho-
tography. Before joining the Sarra
organization, he was a.ssociated
with various commercial and t.i
production studios in New \ ork.
He has handled free-lance anima-
tion, title and special photographic
assignments for producers. His
home is in Evan.ston. III., where he
resides with his wife and two
daushters.

Medical Arts Productions Opens
New York Distribution Center
♦ Medical Arts Productions, for-
merly Medical Fil.ms. Inc., has
opened a new office in New \ork
at 11 West I2nd St., with Martha
Vi'iNN as representative. Previously
Miss Winn was radio-television-filra
director for the San Francisco Fund.
The purpose of the new outlet is
to provide faster distribution for
Medical Arts' film series. Education
/or Childbirth, now integrated into
the public health programs of the
48 states. New Zealand. Hawaii and
Canada. A new film ready for dis-
tribution is Molly Grows I'p pro-
duced for Personal Products Cor-
poration of Milltown. New Jersey.
For junior high school classes, it
tells the story of normal menstru-
ation. Preview prints of Molly
Croivs Up are available from either
New York or San Francisco after
December 1st.

BUSINESS SCREEN M .4 G A Z I N E

Dynamic Films Observes Fifth
Anniversary of Studio Founding

♦ Dynamic Films, Inc., celebrated
its Fifth Anniversary last month
with a party in the new. enlarged
studios at 112 West 89lh Street,
New York. 320 guests were on
hand to wish good luck to Henry
MoRLEY, Nat Zucker and their
staff as they start their sixth year.
Part of the evenings entertainment
included previews of new Dynamic
films — On Stage With Monty Wool-
ley (a TV program), Invitation to
New York (American .\irlines),
Highnay by the Sea (Ford Motor
Company) and Leather in Your
Lije (Leather Industries I.

Former Bamberger PR Chief
Joins Henry Strauss & Company

♦ John von .\rnolu has joined the
staff of Henry Strauss & Co., Inc.,
as a writer. He was formerly Pub-
lic Relations Manager for L. Bam-
berger & Co., the R. H. Macy affili-
ate in Newark, N. J.

Mr. von Arnold joined the Macy
training squad in 1947 and shortly
thereafter was named assistant to
the public relations manager. His
responsibilities included supervi-
sion of employee communications,
community relations and institu-
tional publicity, and later were ex-
panded to include direct mail ad-
vertising. He was transferred to
Bamberger's in 1951.

During the war, Mr. von .Arnold
served in the South Atlantic Thea-
tre, and. after VJ Day, he acted as
Press Relations Officer for the USS
Little Rock's good will tour around
South America.

Maralena Genser Appointed as
Purchasing Agent by Crawley ltd.

♦ Maralena Genser has been ap-
pointed purchasing agent of the
business film production firm of
Crawley Films. Ltd. Prior to join-
ing Crawley a year ago. Mrs. Genser
had been with the purchasing divi-
sion of the National Broadcasting
Company. Her last assignment there
was assistant to the general purchas-
ing agent. Crawley is enlarging its
staff and quarters to expand tele-
vision film production activities.

Better Than Ever: The 1th .\nnual
Production Ktview Issue of '54!

COLORSUDE AND FILMSTRIP
DUPLICATING

FRANK A. HOLMeS

7619 Sunset Boulevard
Los Angeles 46, California

^S9

THERE ARE
YEARS OF
TROUBLE-FREE
PERFORMANCE
AHEAD WITH A

I C T O R

16mm sound projector

Thousands of trouble-free film miles have
been projected with Victors. Here is dependable
performance . . . and the best in clarity of
picture and sound for schools, colleges,
churches, and industr)'.

VICTOR

PREVENTS FILM DAMAGE

5 silen[ sentries on ever> Victor projector
stand guard against cosily film damage.
(1) Safety film trips automatically and
instantly stop projecior in case of film emer-
gency. (2) Safety film path has undercut
s and film channels to protect picture and
k from scratches. (3) Large single-drive
film stress and simplifies threading. (4) Dual
pawls with Victor famous cushioned action completely
perforation damage. (5) Offset film loop provides
tensions preventing weaving of film.

EASY TO THREAD

You thread your Victor in less than half a minute.
A 180° swing-out lens facilitates threading and is added film protection since it allows
easy cleaning of film channel and pressure plate.

mSSS^SMSif WITH BUrLT-IN MIXER FOR LOW COST MAGNETIC SOU^

You add your own voice or music or both to tht
film with this magnetic sound ATTACHMENT foi
Victor I6mm sound projectors. Get profes:
recordings with Magnesound ... it has separate
mike and phono inputs with individual voluo:
controls. Record and re-record to suit your need
!

THE VICTOR 1600 ARC

profe

ew, portable Victor 1600 Arc Projector, for l6n
sional type projector with the economy of I6mm
ality, short on cost and n

ind film, is a
the 1600 is long

FOR A CLEARER. SHARPER PICTURE

Choose the Victor 1600 Arc for a brighter picture on a long throw. 1600 lumens
combined with a new "flat-field" projection lens gives you the clear, bright, sharp
picture >'Ou've been wanting. A full 57-minute show on one set of carbons
at 30 amps. The BR12 Bass-Reflex Speaker is your assurance of full-tone
sound-conditioning for any auditorium requirement.

3 SEPARATE
CARRYING UNITS
Assemble in Less
than 5 Minutes

VICTOR

DEFT. L-12. DAVENPORT. IOWA
Bronch Offices in New York and Chicago

QUALITY MOTION PICTURE EQUIPMENT SINCE 1910

THIRD EDITION OF THE INDEX OF TRAINING FILMS NOW AVAIL.4BLE

♦ The Third Edition of The Index of Training
Films, widely-used and authoritative reference
listing all free-loan, rental and low-cost purchase
sound films and slidefilms available for industrial

training and vocational classroom use is now avail-
able. Nearly 2800 titles are listed, together with
complcle sources. The Index lists at only $2.00.
Order today from Business Screen. Chicago 26.

MMBER 8 . \()I, t MF. 14

SAFETY AND SALES VIA THE SCREEN

Careless Operator crushes auto in scene
from "The Gamblers" . . .

Safety Picture "The Gamblers"
Hits Construction Job Perils

♦ Russian roulette is a sucker's bet.
Tile odds are good — five to one
that you won't lose — but no gambler
would take these odds.

The Gamblers, a new Caterpil-
L.\R Tractor Cojipany safety pro-
raolion film, exposes a number of
American versions of the maniacal
pistol game popular on construction
jobs. It spotlights the way careless
operators of heavy construction
machinery play these games with as
good or better odds but with equiv-
alent results if they lose.

Hard-Hilting Message
The 20-minute non-commercia)
picture rumbles into a bold ap-
proach to safe operational proced-
ures and discipHnes. Spurning
standard "how-to-do-it-safely" op-
timism, it pits the automatic brutal-
ity of bulldozers against sleepy-
minded humans. The Gamblers
documents many typical scenes on
any construction job where an
operator may get careless, showing
how accidents happen and the often
fatal results. When a bulldozer is
left to the caprice of youngsters, its
blade may suddenly become a guil-
lotine; an ignored lever on a trac-
tor-scraper renders it brakeless and
ruthless — these are the calibre of
stupid stunts chanced by the heed-
less operators which the film can-
didly portrays.

The film had its premiere show-
ing before the construction section
of the National Safety Council at
the National Safety Congress held
recently in Chicago. It was received
with enthusiasm.

"Impresses Safety Need"
"The Gamblers is an invaluable
contribution to safety in the con-
struction field. It is very dramatic.
Both the scenes and narrative are
presented in such a way that the
film can't help but thoroughly im-
press en owners and operators alike
the constant need for safety on their

jobs," said William G. Hawkins,
chairman of the visual aids com-
millcc of the Congress' construction
siilion. Mr. Hawkins is insurance
manager and safety director of
Winston Bros. Co., a Minneapolis
construction firm.

Directed and jiroduced by Dick
Bulkcley of the Calvin Company of
Kansas City, Missouri, The Gam-
blers can be seen by contacting any
Caterpillar dealer, domestic or ex-
|iort.

Kaiser-Willys "Word of Honor"

♦ Tin- award-winning traffic safety
motion picture Word oj Honor,
sponsored by Kaiser- Willys, is being
backed by an increased print in-
ventory to meet audience demand
via Modern Talking Picture Service
exchanges in 28 cities during 1954.

Western Auto Supply Presents
New Sales Training Slidefilm

♦ An all-color 20-minute sound
slidefilm for sales traiiring will be
produced for the Western Auto Sup-
ply Company, Kansas City, Mis-
souri, by Sarra. Inc.

The new film, which will show how
to sell the company's line of Wizard
washing machines and dryers, is
being produced for viewing by
salespeople in Western Auto's com-
pany owned stores and associate
stores across the nation.

The production is being devel-
oped under the supervision of Rob-
ert A. Caldwell, appliance promo-
tion manager for Western Auto Sup-
ply Company. Wayne A. Langston
is writing the scenario under the
direction of Joseph G. Betzer,
Sarra's director of film planning.

"Costly Crosses," Rail Repair Pix,
Filmed on Coast-to-CoasI Location

* Shooting railway track mainte-
nance scenes in the California desert
in mid-July sweats the glamour out
of motion picture making, as the
crew of Costly Crosses will vividly
recall. The new color film produced
by Cal Dunn Studios for the Ram-
apo Ajax Division of the American
Brake Shoe Company was a location
picture, part of which was made on
the Santa Fe right-of-way near Bar-
stow, California. Its purpose is to
demonstrate how the expense of
tie replacements for railroads can
be greatly reduced by the use of the
Racor Stud to replace the cut anchor
spike in tie installation.

Several railroads cooperated in
the making of this film and loca-
tions were spread from New York
state to Los Angeles with many
points between. The Santa Fe moved
an entire tie replacement crew from
the Mojave desert down to Barstow
liecause the temperature there, said
to have been bubbling at 11 degrees,
was cooler than the air of the Mo-
jave. Keeping the camera and the
film stock from the direct rays of
the sun was a job in itself.

Cosily Crosses was written and
directed by Alan S. Lee. Able tech-
nical supervision was provided by
Charles Godfrey of the American
Brake Shoe Company and William
Giraldi. account executive with the
L. W. Ramsey Advertising Agency.

Unmeasured Tins Put on Pan in
General Mills Color Slidefilm

* When wifey's pies taste just like
the kind Mack Sennett used to
make, when the cake won't hold a
candle to baby's birthday, some-
thing is not baking. Often the cul-
prit is the pan, a new slidefilm sug-
gests.

Fashions in Food, a 7-1-frame
color film produced by General
Mills, Inc.. illustrates that proper
size pans must be used in baking
to make sure the cake bakes high
enough — but not so high that it
runs over in the oven. It shows that
pan material is important. Shiny
pans should be used for cakes and
cookies, while glass, enamel or dark
metal pans are best for pies.

The film was produced after

BUSINESS SCREEN MAGAZINE

studies made by the company's
Betty Crocker staff indicated that
many modern homemakers had not
yet learned the importance of the
right pan for different bakings.
Visits to homes revealed that pans
of every size, age and condition
were used in kitchens and the re-
sults frequently were more pastv'
than pastry. These "baking failure"
pans are pictured in the slidefilm.

BETHLEHEM PRESENTS:

(continued from pace 36)
has been installed in the auditorium.
Ceiling-suspended, this unit feeds
through its own amplifier to the
radio unit and recorders.

In addition to their recording
function, the two units are used for
playbacks, to provide music at din-
ner meetings and. through the radio
installation, to carry radio commen-
tation to selected locations.

A tape recorder rounds out the
recording equipment. It is not con-
nected with the system but is used
mainly to bridge gaps when switch-
ing from one recording machine to
the other so that no part of the talk
will be lost during transcribing.

.Adjoining the recording room is
an acoustically designed 16mm film
center. Here are facilities for show-
ing sound films and slides to small
groups. In this center, also, Bethle-
hem films receive attention from the
time a shooting script, or outline, is
made, through the projection of
rushes, to editing into final form by
the producer under Bethlehem's su-
pervision.

Here the producer meets with
those Bethlehem representatives in
whose interest the film is being made
to decide upon picture and editorial
treatment. The approved narration
is read against the edited film be-
fore the actual recording is made.
And. since no mechanical interlock
exists between the 35 and 16mra pro-
jectors, the pre-interlock check must
be made elsewhere. However, if a
35mm film is being produced, a "C"
head on one of the projectors per-
mits separate reels of the picture and
track to be run simultaneously. The
effect is that of a composite picture.
Considerable inconvenience is avoid-
ed for Bethlehem people, who other-
wise would have to travel to the
producer's studio to view the pic-
ture.

Bethlehem's experience with mo-
tion pictures goes back to the days
of silent films. As early as 1917 the
company recorded ordnance frag-
mentation tests on film for research
purposes. Since its first sound film
in October. 1935, Bethlehem has
produced 24 full-length sound films
over its familiar trademark. &

'HERES
stereo motion

Here are file of the components in Elgeeis Stereo-Cine package.

A Basic 3-D System for Industry

Elgeet "Package" Includes Stereo Lenses and Accessories

Pl.\CE for low-cost sible users, must meet two basic re-
quirements— it must be as easy to
use as normal two-dimensional lenses,
and it must be within the financial
means of the small company as well
as larger firms. Elgeet has met these
requirements without sacrificing
quality.

Properties of Taking Lens
The heart of the Elgeet Cine-
Stereo Svstem is of course, the tak-

pictures within
the industrial organization — for
safety, operational, assembly and a
multitude of other technical and
promotional aspects which company
film personnel can serve.

To meet this specific field of
internal application. Rochester's
Elgeet Optical Company has pro-
vided a "packaged" stereo system.
Its first key advantage lies in adapt-
ability to all standard 16mm cam-
eras (both ""C" and Kodak mounts)
and to all standard 16mni projec-
tors.

The system provides (1) a six-
element 13mm f :2.8 stereo universal
focus taking lens and romboid prism
assembly: (2) and f:1.6 stereo
projection lens; (3) a specific finder
for each type of camera to show
covered field of view as seen by the
stereo lens: (4) two pairs of glass
Polaroid viewing glasses and six
pairs of cardboard Polaroid view-
ers; and (5) a metallized 3-D
screen.

A stereo system for 16mm films,
to satisfy the broadest range of pos-

Stereo Taking Lens mounted on a
standard 16mm cine camera.

rRO.ItCTIO.\ LK^^ LS at

adapter sleeves for 16mm

lilable with
models.

ing lens. It consists of a 6-element
lens system rated at 13mni f/2.8.
Light enters through two openings in
the front of the housing and is split
by a Rhomboid prism assembly be-
fore passing through the lens sys-
tem, forming two images on the film
corresponding to that seen by right
and left eyes.

By using a single lens system and
prism it is impossible for one image
to go out of focus in relation to the
other. And the lens system has a
long back focus so that it can be used
M ith any camera. This design was
selected by Elgeet after several years
of research, development, and test-
ing as the one offering the maximum
adaptability and capable of produc-

ing images of the highest possible
quality, depth, and definition.
Optical System Anah zed
The optical system of the taking
lens is fully color corrected and all
lens surfaces are hard coated with
Elgeet s "Elcote." Click-stops on the
diaphragm facilitate setting at any
of the openings between f/2.8 and
f/22. The diaphragm openings are
adjusted to compensate for any light
loss due to beam splitting so that
settings will be equivalent to normal
lens settings. The lens is of the uni-
versal focus type with a range of
focus from 5 feet to infinity. .\ close-
up attachment will be available
shortly. The lens is currently avail-
able in models to fit all "C" mount
cameras.

The projection lens in the Cine-
Stereo consists of a twin f/1.6 lens
with polaroid segments built in. All
lens surfaces are hard coated. A
focusing arrangement of the unit
permits precise focusing of the screen
image. Adapters are available to fit
this lens to all standard 16mm pro-
jectors.

Total Cost is Nominal
In addition to the taking and pro-
jection lenses, the manufacturer sup-
plies with each system a 26" x 36"
metalized screen, a necessary item
since ordinary projection screens
tend to depolarize the light and re-
duce the three-dimensional effect.
The system also includes a view
finder that adapts the owner's cam-
era to stereo filming, and eight pairs
of polaroid glasses, two of which are
Laminated glass viewers with plastic
frames. Price of the complete system
is S249.50 (S259.50 for Bolex and
Bell & Howell 7(1 Series cameras).

Use of the Cine-Stereo requires no
special techniques other than select-
ing compositions that produce the
best three-dimensional effects. Since
the lens is fixed focus, it is only nec-
essary to keep subjects beyond five
feet. The diaphragm is set in the
same manner as a normal lens and
at equivalent stops. |f

Inexpensive setup lor 16mm
projection of silent motion pic-
lures via Stereo-Cine.

NUMBER 8 • VOLUME 11

]VEW^™®°®

\}7ai£) 03/^0,

Above: Artist's skeich sliuus Auricon
Tl'-T Sktuier in action for kinescopes.

"TV-T" Auricon Camera Shutter
Designed for Belter Kinescopes

♦ Auricon cameras now are avail-
able Hitli a new television transcrip-
tion TV-T Shutter for kinescope
recording in the field of industrial
television. This development, an-
nounced recently by BeRiNDT-Bach,
Inc., Hollywood. California, makes
it possible to photograph television
pictures from a receiver lube occur-
ring at 30 frames per second onto a
16mm motion picture film at the
rate of 24 frames per second without
loss of picture quality such as occurs
when conventional motion picture
cameras are used.

Equipped with the TV-T Shutter.
Auricon cameras film regular live
action 16mm sound-on-film talking
pictures without any camera modi-
fication or change in the TV-T Shut-
ter. The Auricon Super 1200 camera
can kinescope record a continuous
30 minute operation using 1200-foot
film magazines. This dual-purpose
TV-T Shutter is also available for
the Auricon-Pro and Cine-Voice
cameras.

In addition to regular live action
filming, the manufacturer points
out, Auricon cameras are now use-
ful tools for making permanent
records on film with synchronized
sound and picture, photographed
from receiver tubes in closed t.v.
circuits. Applications suggested are
use of the film for study of remotely
controlled rocket and guided missile
tests, aircraft speed trials, surgical
operations, micro-photography,
foundry and rolling mill operations,
inspection of manufacturing proc-
esses, machines and gauges. Other
possible uses are in delayed rebroad-
casting. sponsor presentations, com-
petition checks, pilot kinescopes,
show case films, film library, "hot
kines," and air checks.

Magnecorder M80, Unitized Tope
Model, Introduced for Pro Use
♦ The M.\CNECORDER M80, a new
T)rofessional magnetic tape recorder,
was introduced recently by Macne-
CdRD, I.NC. at the Audio Fair in New
"^ nrk. Designed for 101^-inch reels,

The Latest in Projection & Production Kqiii|)

it is said to incorporate several im-
provements. Listed among its ad-
vanced features are slot loading,
safety inter-locked push button con-
trols, unitized construction and full
range frequency response from 30
to 15,000 cycles at 71^-inches per
second tape speed.

Other features include automatic
tape lifting to remove the tape from
contact with the heads during re-
wind and highspeed forward opera-
tion, an "edit"' position and timing
accuracy said to be better than 3
seconds in 30 minutes, achieved
through direct tape drive from a
hysterisis sychronous motor and elec-
trical supply and take-up torques.

The amplifier in both record and

play-back functions uses direct-
coupled cascode input stages to pro-
duce a ma.\imum signal-to-noise ra-
tio. Integrated design of all elements
guiding and controlling the tape
gives the M80 a low flutter rate, the
manufacturer says.

The recorder's fail safe brake op-
erates only in the "stop" position.
The M80 utilizes stainless steel, dif-
ferential band brakes to stop the
machine in less than 2-inches of tape
when operating at 15-inches per sec-
ond. The unit also features two-
speed operation with dual equaliza-
tion, detachable snap-on head covers,
four channel mixer, facilities for re-
mote control operation and inter-
changeable head assemblies permit-

A Message of interest to:

Motion Picture Produ

ibutors. Advertising Age

! Prinls, Tro

Television Sho~s on

Kinescopes. TV Commen

Tkeolre Screen Ad.e-i:

Prints tor Continuous Proje.

F,lmslr

film ftajuvenotien

Skrinkoge Reduction

Scrolch Removal

Rehumldiflcollon

Cleoning ond Repol.s

Film Library S«rvicing

Shipments. Inspection.

Cleoning, Repairs, Invsntory

ond Booking Records, Storage

Servicing TV Shews en Film

liertlon of CommercioU, Shipments

to Stotions. BooUng Records,

Follow-up. Inspection on Refurn.

Cleoning, Repairs, Replocements.

Storoge, Sobstltut.onof

m Dittribution Servicing

Slo'oge pending orders.

Inventory Records,

SKpmenti to Purchosers

Filmstrip Peekaging

Without exception.
ALL film should be treated,
if you are to get maximum results
in terms of good projection and number
of showings. Without treatment, your film -
from initial release to the last booking - is much
more susceptible to damage. And damaged
film can result in an indifferent audience.
Peerless Treatment is the finishing touch and the
least expensive item in the whole process of picture-
making. Yet it safeguards millions of dollars
invested in finished prints.

Peerless Treatment assures; seasoned, toughened,
smoothly projecting prints. Peer less- treated prints
start off right and keep in good condition longer.
So when you order prints, don't forget to include
"PEERLESS TREATMENT" in every purchase order.

3eerless

FILM PROCESSING CORPORATION

165 WEST 46lh STREET, NEW YORK 36, N. Y.
_959 SEWARD STREET, HOLLYWOOD 38, CALIF.

19 YEARS fXPERIENCE IN SAFEGUARDING FILM

ling full Iraik, half track or iiislru-
meiitatioii recording.

The .M80 operates at either Tl/, or
15 inches per second tape speed.
Speed change is by switching which
eliminates capstan changing. Fre-
iiuency response at 15-inches per
second tape speed is from 30 to 20,-
000 cycles.

The unit is built for rack, portable
or console operation. Cost of the
amplifier and mechanical units is
$1185.00.

American Optical offers these two new
Skot 2x2 slide projectors.

Claim SKOT, Plaid Clad Projector
Keeps Cool in 300-WatJ Operation

* In Hi.L'hIand motif comes a new
2 ,\ 2-inch .slide projector, the SKOT,
announced by .\mericax Optical
Company, Chelsea, Mass. It is of-
fered in deep woodland green or
bright tartan green, both set off by
a design of Scottish plaid. The colors
are baked on to the all-aluminum
parts.

A 300-watt projector with a five-
liK h lens is said to provide bright.
I \in color-perfect illumination from
iilpe to edge. The SKOT is blower-
cooled with two-element condensing
system and patented heat filter.
Slides can be left in the projector
without fear of scorching and the
projector remains cool to the touch,
the manufacturer states. Free re-
placement of any part of the optical
system is guaranteed if there is heat
damage. The efficiency of the cool-
ing system allows use of a completely
light-tight housing it is claimed.

A built-in slide changer has been
designed for simple operation. A
spring action raises the projector to
any desired height by loosening a
knob. The SKOT comes in a leather
tan carrying case. With this case the
slide projector's price is S49.95. It
will be available shortly after the
first of the year.

Roll-A-Talk Helps Public
Speakers to Avoid Fluffs

♦ \ fumbli-|]roof aid to public
speakers is indicated in the descrip-
tion of Roi.i.-A-Talk. a device bear-
ing a new corporation's name. Pre-
sented by Roi.i.-.\-Talk. Inc. at the
sixth annual national conference of
the Public Relations Societv of

BUSINESS SCREEN M.AGAZINE

Amerira in Dflroit recently, the
mechanism impressed public rela-
tions executives. Hubert F. Roy. in-
ventor and firm president, said.

Koll-A-Talk is a small (5
pounds) portable, electrically oper-
ated regulator which brings a speak-
er's manuscript into view as he
needs it. The speaker controls the
text's mo\ement by means of a
pushbutton which he may hold in
his hand or place on the podium or
table. He doesn't have to read
moving type or worry about stop-
ping it at the right place.

The prepared talk is written or
typed on a continuous length of
standard width fan-folded paper.
The finished manuscript is placed in
a tray, with the top of the first page
inserted in a take-up spool. When
the speaker nears the bottom of a
page and pushes the control button,
the next page is advanced auto-
matically. The last few lines just
read before the advance remain in
view at the top of the page to help
the speaker keep his place. The
manufacturer believes that with no
pages to turn or slide, the speaker
is enabled to smoother delivery.

Westrex Corporation Announces
New Professional Film Editer

♦ Efficiency and convenience of
operation were objectives of the
Westrex Corporation in designing
the Westrkx Editer. new film edit-
ing equipment. To blueprint and
engineer a machine that would meet
the modem needs of the industry,
the firm's Hollywood technicians
worked in close cooperation with
motion picture studios.

Among the featured improve-
ments are the elimination of noise
by u.se of continuous optical pro-
jection and the substitution of tim-
(CONTIMED ON NEXT PACE I

•A Deluxe new film ediier is offered by
the Westrex Corporation.

You'll take startlingly realistic 3-dimensional movies on your first roll
of film with the new Elgeet Cine-Stereo System.

It's as easy to use as your normo/ lens — just mount the lens on your
camera, set the lens opening as usual, and you're ready to shoot.

The Elgeet Cine-Stereo System is easy to own, too. For only $249.50
you get everything you need for the most exciting movies you ever
made — camera and projection lenses, screen, view finder, and
polaroid glasses.

The fast f/2.8 6-e!ement taking lens is fully color-corrected and
hard-coated for brilliant pictures with microscopic definition and
remarkable depth. A Rhomboid prism assembly makes it impossible
for one image to be out of focus with the other. And, it's universol
focus . . . with a range of focus from 5 feet to infinity.

The twin f/1.6 projection lens system has polaroid segments built in,
con be precisely focused. Adapters permit use on all standard 16mm
projectors.

You don't need to wait any longer for a professional quality stereo
system at a moderate price. See the new Elgeet Cine-Stereo System
at your dealer's now.

Write for Informative Booklet

^l^eef

OPTICAL COMPANY, INC.

eOCHESTEH N Y

/Ifa^f^^ Of, me mjiMi mne^/ ^£e*t^^ "

HOW TO FIND A.\ EXPERIENCED, DEPENDABLE BISINESS FILM PRODUCER

♦ Ihc V)^\ Prodi r.TioN Review issue of Business
Si RKE.N, to be published in February, will again list
and provide essential reference data on all I . S. and
(Canadian business film producers. Ihc rci <i;;ni/cd

standard reference on production resources is used
by all leading sponsors and their agencies. U rile
today lor listing data forms and advance copy
reservations! c o 7H6-1 ."^hcridan Road. Chicago 26.

Nil M BKR 8 • \ (>l, 1 M V. 1 I

(continued from I'KECEDINC PAGKl

ing belt drives for gear driven me-
chaiiisiiis. The \^'estrex Ediler can
handle standard and new small-hole
perforated films (.single or multi-
ple), and composite release prints.
Projection viewing of an enlarged
image without extra attachments is
possible — the projection distance
and picture size being accommo-
dated by the selection of a simple
spectacle lens.

The intermittent has been elimin-
ated thus avoiding the necessity of
a loop between the operator's hand
and the machine. Threading effort
has been minimized by the smooth-
ness of the rotating prisms opera-
tion which, it is said, makes it pos-
sible to feed the film into the Editer
without regard to critical entrance
angles. Placing the film in a film
trap locks the film automatically to
the drive sprocket so that ihe film
position cannot be lost. Inspection
and removal of the fdm also have
f>een simplified.

ALONG THE EQUIPMENT LINE

Projessional Film Viewer

Professional Viewer Provides
Large Image for Film Editing

♦ A larger picture screen for left
to right viewing is one feature of
a new foreign-made film viewer re-
cently announced by the Camera
Equipment Company. Available in
two models, one for editing 35mm
film, the other for 16mm. the Pro-
fessional Viewer is said to provide
brilliant illumination, is portable,
easy to thread, and will not scratch
film. The company's address is 1600
Broadway, New York, N. Y.

R. W. Dassow Heads Sales of
Radiant's Astrolite Screens

♦ .\ppointment of R. WlLUAM DaS-
sow as sales manager for the The-
atre and Television Screen Division
of Radiant Manufacturing Corp.,
Chicago, has been announced by
Adolph Wf.rtheimer, vice-presi-
dent. The new position was neces-
sitated by the increase in sales of
the new .\stroiite screen for Cinema-
scope and all w irje screen projection
systems. Herschel Feldman will con-
tinue to be sales manager of Radi-
ant's photographic, educational and
industrial screen divisions.

Slide Projector, Mobile Base
Combined for Chairslde Showing

♦ A slide priijcclur with a mobile
base for chairside projection and or-
ganized slide filing has been an-
nounced by the Jack C. Coffey
Co.. Wilmette, 111. The projector, a
new 500-watt model, is manufac-
tured by Standard Projector and
Equipment Co.. Chicago, which has
appointed the Coffey Co. its na-
tional distributor. The mobile base
for the projector is 2534-inches high
for comfortable chairside projection
in the home. Slides are stored in
the lower part of the base in t^vo,
four, or six drawers with each hold-
ing 675 paper-mounted slides or 300
glass slides.

The 500P 2 X 2-inch sUde pro-
jector incorporates 500-watt brilli-
ance for sharp pictures. A built-in
mechanical pointer makes it possible

to point to images on the screen
(luring operation. The projector re-
tails for S115.80 with semi-auto-
matic slide-changer complete with
case. The chairside base ranges in
price* from .S15.40 to S58.10 de-
pending on the nmiiljer of 2 x2-inqh
drawers desired.

Camera Mart, Inc. Announces
Machine Shop for Photo Services

♦ The opening of a fully equipped
machine shop on their premises is
announced by The Camera Mart.
Inc., 1845 Broadway, New York
City. The new shop is set up to fa-
cilitate design, development and
manufacture of the firm's line of
equipment for the industry as well
as to expedite camera repair work,
modifications, lens mounting, T-stop
and lens calibrations. Full details
are available on request.

SALES RESISTAIVCE ? ?

YOUR salesmen are going to
enronnler it in increa.«ing amounts—

Will they know how to handle it. or are they going
to be stopped short of the sale you want them
to make?

There is only one successful way to meet and
beat competition: —

The subject:

"By -Passing Sales Resisfanre"
vrill teaeh them how !

« « 1>

"By-Passing Sales Resistance" is only one of the
eight outstanding sound slide-films in our AG-
GRESSn'E SELLING program ... a program
designed specifically to aid management in de-
veloping the attitudes and techniques that sales-
men must have to succeed in today's competitive
market.

« 1> «

Write for details of how you
may obtain a previeic.

Address requests to:

(locket Pictu^ie4.f Ohxi^.

6108 SANTA MONICA BLVD. cE^^ HOLLYWOOD 38, CALIFORNIA

Stereo Projector-Viewer Unit
Announced by 3-D Company

* A ''two-faced' stereo table viewer
and projector has been introduced
by Three Dimension Company,
Chicago. The TDC Stereo Pro-
ject-Or-View combines a front
8 X 10-inch viewing glass with an
anti-rcllcction hood for stereo slides
with a rear panel device which opens

TDC Stereo Projector-Viewer

to convert the instrument into a
stereo projector, filling a screen as
large as 40 x JO-inches.

Cardboard or glass mounted slides
are accomodated in the Project-Or-
View. Controls are simple with no
need for adjustments between slides,
if correctly mounted, the manufac-
turer states. A new type of blower
system has been designed for effi-
cient cooling.

The TDC Stereo Project-Or-View
precision geared controls are housed
in aluminum die castings and Roy-
alite. making it sturdy enough for
commercial as well as amateur use,
the company emphasises. Illumina-
tion is bv two 300-watt lamps with
twin reflector, condenser and heat
filter svstems. Current required is
household type. 110-125 volt, 50-60
cycle, A.C. oidy. The matched pro-
jection lenses are 3-inch f/3.5 coated
anastigmats. The TDC weighs 151^
pounds and is 18 inches high, 11
inches wide, 16 inches long.

Price of the Stereo Project-Or-
^'iew, including federal tax, is
$149.50. A luggage style carrying
case sells for S20.00. The company
plans to have accessories available
which will include a changer for
non-stereo viewing and projection of
two-dimensional 35 mm (2x2)
slides and a tray-loading automatic
changer for stereo slides, called the
Selectron-Stereomatic. These chang-
ers will fit the present TDC projec-
tor.

TDC will become a subsidiary of
the Bell & Howell Co. in January.

BUSINESS SCREEN MAGAZINE

Above; Slrip-OMaiic aiiachmeni for
Vieu^lex slidefilm proftctors provides re-
mole control.

Viewlex Strip-O-Molic Has
Remofe Control for Slidefilms

♦ A toiuciiienl altaclini.ril which
fits tlie Viewlex line of oSnim slide-
film projectors is the SlripO-Matic,
a remote control advance mechanism
which enables the user to control
visuals from any place in the room.

The mechanism is supplied with a
handheld push button and a suffi-
ciently long cord for complete free-
dom of movement in the average
meeting room.

Reference data and prices on the
Strip-0-Matic are a\ailable on letter-
head request from Viewlex, Inc.,
35-01 Queens Blvd.. F.onir Island
City 1. N. Y.

Gilbert Heck, Da-Lite Expert,
Gives Screen Selection Pointers

♦ There are four cardinal points to
consider when selecting screens for
audio-visual presentations. That is
the conclusion of Gilbert Heck. Da-
Lite Screen Company's sales execu-
tive. According to Heck, the requi-
sites to look for are:

1. A projection surface that m\\
provide sharp, clear, comfortable
vision for the maximum size audi-
ence it will be required to accom-
modate.

2. Adaptability of screen height
or level to the type of room, stage
elevation and location, and audience
arrangement for adjustment to vary-
ing accommodations.

.3. Mechanical simplicity and pre-
cision, requiring a minimum of op-
erational adjustments or controls.

4. Stability of design and con-
struction to stand up under heavy
dutv use and handling.

Visual Training and Sales Groups
Offered Color Duplicating Service

♦ Color duplicates from original
photographic transparencies for vis-
ual training programs, sales presen-
tations, sales training and club pres-
entations are offered in a new service
available from Bebf.i.i. & Bebell
Color L.\boratories. 2531 Church
Avenue. Brooklyn 26, N. Y.

The firm produces photographic
color duplicates in all sizes from
35mm to 11 x 14, 16 x 20 and 30 x
40-inches. from any size transpar-
ency submitted, on Ansco Color. Ek-
tachrome or Ektacolor duplicating
materials. The new service however
is expected to be of particular inter-
est to users of visual training and
sales methods via overhead or rear-
view projectors which only accept
specially mounted 5 x 7 or 8 x 10-
inch transparencies or slides.

Bebell & Bebell recently was
awarded a major color duplicate
contract by the department of de-
fense which makes extensive use of
overhead and rear view projection
methods in armed forces speed-up
visual training, engineering and
weapons identification courses.

At present the firm's laboratories
can produce up to 1000 color dupli-
cates per day at normal capacity it
is said. Until recently, most of the
output was for the advertising and
display trades but with the new fa-
cilities other visual aid areas are
being entered.

• • *
Valentino Issues New List
of Sound Effects, Film Music

♦ Newly rcordcd sound effects.
mood music and bridge music are
listed in the "Major Sound Effect
Records Catalogue. 1953-1954,"' a
compilation recently released by
ThOM.^S J. V.\LEN'T1.N0, Inc. The

catalog, aimed at professional mo-
tion picture producers, amateur
film makers and Hi-Fi fans, is a
source of ideas for backgrounds of
all sorts. It is available free on
request to the publisher, 150 ISVst
16th St.. New York 36. N. Y.

Coming Event: The 4th Annual Produc-
tion Review oj Business Screen, Febru-
ary *54.'

COLOR SLIDEFILMS

FOR INDUSTRY

COLOR FILMSTRIPS

FOR EDUCATION

Specialized equipment and the know-how of a group of specialists who
have produced over 350 color films. If you have a production problem,
contact Henry Clay Gipson, President . . .

FILMFAX PRODUCTIONS, 10 E. 43, N.Y. 17, N.Y.

• DOCUMENTARY

• TRAVEL

• SPORT

• CONSERVATION

• WILDLIFE

CHELMSFORD
MASSACHUSETTS

'The Finest In Outdoor Films"

'BIRDS OF THE PRAIRIE" (Minneapolis-Moline Co.)
1953 Boston Film Festival — First Award
1953 Edinburgh International Film Festival

■THE LURE OF NEW ENGLAND" (Minneapolis-Moline Co.]
1953 Cleveland Film Festival

9<i^

NEW & USED EQUIPMENT

For Motion Picture & TV Film Production

7^^

F&B LEG-LOK TRIAX(;LE

Leg-Lok clomps grip tripod legs — no fear of
points falling out of sockets, comero & triongla
can be moved by 1 man now. con b« used on
roof of wagon or truck. Adds stobility, rigidity
& safety. Cut-out center casting absorbs strain
on leg hingles — prevents loosening.
Note large finger-tip tightening knobs — largo
engraved numberols on extendable legs for oc>
curate levelling.

IMMEDIATE DELIVERY -$26.95

F & B Film Footage Counter

OUAl
oUly

odd
log
tth

ttitr

SINGLE
and 35mm impor-

IINE for

wtni foi uocHUKC

FLORMAN & BABB

70 West 45th Street, New York 19, N.Y.

Plione: Murray Hill 2-2928

Cable Address - FLORBABB, N.Y.

NUMBER 8 • \() I, r M E 14

**^ BRIEFS ABOUT PICTURES IN THE NEWS

Ugh

Kusti Salmon appears
n one oj the high-
• Quaker Oals show.

Dramatized Sales Show Sells
Merchandising of Quaker Oats

♦ Several hundred sales representa-
tives of the Quaker Oats Company
converged in four regional sales
meetings during November to par-
ticipate in one of the most unusual
dramatized sales meetings they had
ever attended.

Planning, writing and presenta-
tion of the show was in the hands
of Dallas Jones Productions. Inc.,
Chicago, specialists in instructional
and sales films for industry.
Through the medium of professional
actors, motion pictures, and sound
slidefilms in color, the show was
produced to entertain, yet "sell" the
merchandising of the company's
products.

"The Honorable Mountain" Color
Documentary of Japan's Shrine

♦ Every year more than 15.000
Japanese pilgrims wind their way
up to the top of 12.000 foot Mt.
Fujiyama, natural national shrine.
The first western world filming of
this centuries old religious pilgrim-
age has been completed by Ray
Fielding Productions.

Called an "'adventure-documen-
tary." The Honorable Mountain is
a 16mm color two-reel motion pic-
ture of the reverent multitude scal-
ing the highest volcanic peak in
Nippon. The release date of the film
has not been announced.

Cornell's TV Golf Series

♦ Cornell Film Company has
signed famed golf professional
Jimmy Demaret to appear in a
series of filmed golf programs for
television. The thirteen 15-minute
programs will be photographed in
Houston, Texas and on many tourn-
ament courses throughout the coun-
try. Golf writer Bob Rruniby has
prepared the script.

"Building of a Locomotive"

♦ Fairbanks-Morse is the sponsor of
a recent 16mm sound film detailing
the Building oj a Locomotive.

Family Influence in Safety
New Theme in Sarra Picture

♦ An inlcri'sliiii; .-lory line is re-
vealed in the title of a new motion
picture in production for the Na-
tional Safety Council, // You Took
Your Family to Ifork. Scheduled
for spring release, the film stars
\\ ard Ohrman in a script showing
how careful workers would be if
their families accompanied them to
work.

Produced by Sarra, Inc., the job
safety picture is being shot in studio
and on location — the site of a
modern apartment building now
under construction on the former
Edith Rockefeller McCormick prop-
erty in Chicago.

The production has a '"father-
son'" note. Llovd Lansslon. 11.

jilays the juvenile lead. "Butch."
Directing the film is \\\> father.
Wayne A. Eangston.

// 1 OH Took Your Family to
Jlork will run 15 minutes and is
being made available as a 16mm
motion picture and in a 35mm
soinid slidefilm version.

Queen Bess' "Coronation Day"
Seen in 16mm Sound and Color
♦ A chapter of modern historys
most colorful pageantry, the crown-
ing of England's new Queen Eliza-
beth, is now available in a 16mm
sound and color film, Coronation
Day.

This 20-minute docmnentary with
a commentary spoken by James
McKechnie is the first such version
of the royal event of June 2nd, ac-

DistrihuteJ hy:

MAGNETIC RECORDERS COMPANY

7120 Melrose Ave., Los Angeles 46, Calif.; WEbster 3-5545

CAMERA EQUIPMENT COMPANY

1600 Broadway, New York 19, N. Y.; JUdson 6-1420, Cable; CINEQUIP

ufjctured hy:

MAGNASYNC MANUFACTURING CO., LTD

P.O. Box 707, North Hollywood, California

.'imericu's leading matiufactnrtr oj

.Magnetic film Recorditig and Reproduction Dt

cording to the British Infornialion
Service which is distributing the
film. It records the brilliant pro-
cession to Westminster Abbey, the
solemn ritual, the regal return and
other highlights. Excerpts of the
ai tual music played during the cere-
mony are heard.

Prints are available from B.I.S..
New York or any of its regional
offices and depositories, for rent
only, at $5.00 per day.

"Louisiana Story", Two Art Pix
Available from Contemporary Films

♦ Three cultural films have been
acquired for 16nim distribution by
Contemporary Films, Inc., it was
announced recently. They are:

Louisiana Story, the late Robert
Flaherty's last masterpiece first re-
leased in 1948. This memorable
documentary of people, places and
oil in the bayou country which
Flaherty made for the Standard Oil
Company of New Jersey is being
made available to schools, film soci-
eties and other groups interested
in seeing excellent cinematic art. In
the adventures of a young Cajun
boy when the oil men come to drill
in his swampy homeland. Louisiana
Story shows how modern industry
is introduced into a rural scene.
Runnine time is 77 minutes. Rental
is S50. "

Two New Art Films
Renoir, a 23-minule color film
citing the growth of the impres-
sionist artist, Pierre-Auguste Renoir.
Fifty of the painter's finest canvases
clarify the development of his style,
examining his experiments and crea-
tions in Impressionism, sensing his
warm personality and his love and
respect for youth. The color photog-
raphy reproduces his vivid land-
scapes, still lifes. portraits and
nudes. inter])reted by the analytical
direction of Otto Peter Radl.

Narrated by George Ives, tlie
film reveals Renoir as a man of
genius and integrity who spent his
life looking for the best way to ex-
press in paint the 19lh century.
Rental fee: $20.00.

// Demoniaco Nell 'Arte, an ap-
preciation of the ordeal between
good and evil as expressed in a pe-
riod of mysticism and deep religious
feeling. Awarded fir.st prize as the
best art film at the Paris Short Film
Festival, the 16-minute motion pic-
ture compares the works of Peter
Brueghel. Hieronymus Bosch, Math-
ias (iruncwald. Martin Schongauer
and other Flemish and German
painters of the 15th and 16th cen-
tury. It concludes that within their
varied styles there is a similarity of
philosophical concept. The film is
narrated bv Arthur Knight. Rental:
S 10.00.

BUSINESS SCREEN MAG.4ZINE

Film Tests for
Color Television:

(continued from pace 18)
type Commercial Kodachrome, Day-
light or Ty-pe A, to feel secure that
prints acceptable to the local tv
stations can be obtained using pres-
ently known mediums of duplica-
tion, as long as they have full labora-
tory cooperation in achieving this
end result.

If however, network arreptability
of color prints is to be considered,
major networks are now in the pro-
cess of installing 35mm projection
equipment for color transmission of
sponsored films, filmed shows, com-
mercial spots, etc. 16mm projection
is also available.

SSmin Color Processes

With the uhimate in color quality
in mind, it becomes incumbent upon
the producer to photograph his film
presentation using a 35mni color
process such as the Eastman or
Ansco negative-positive process. Ex-
tremely satisfactory color prints can
be obtained using both of these
proces.«es withnut precluding the
eventual use of 16mm color prints
obtained from the 35mm preprint
material. Network transmission of
shows using these processes presents
relatively few minor problems. How-
ever, should 16mm print require-
ments become necessary, several
serious problems arise.

Direct Urduclion I'rint-
Direct reduction prints can be
made- from 35mm color negatives to
print duplicating film. These films
are excellent in color and contrast
range but becausi; of the naluri' of
the specular light used in the print-
ing process, grain becomes quite
apparent and dirt abrasions in-
herent in the 35mm negative may
become more than casually visible.
Defects, which in the 35mm
prints from the same negative arc
virtually invisible, may stand out
manifestly in the 16nim color print,
causing the TA viewer to be dis-

tracted from the beauty of the
transmitted color.

Another 16mm Approach

Another approach to the problem
of obtaining 16mm color prints
from 35mm preprint material is to
make a 35nun color version of a
B&W fine grain ^called a soft color
master) and then from such a color
master to make optical reduction
prints to a reversal color film such
as Kodachrome or Ansco duplicat-
ing stock.)

Unfortunately, these prints do not
compare quite as well either in
color, contrast or definition to prints
made directly using a 16mm pho-
tographic stock such as Commercial
Kodachrome 5268.

Using the entire observation here-
tofore mentioned, we can then reach
the following conclusion:

If a film has already been lensed
using 16mm reversal photographic
mediums, prints (if carefully con-
trolled in the laboratory) would be
acceptable to local telecasting sta-
tions using 16mm pnijection equip-
ment.

Local or Network?

Such production of course may
not be acceptable to the major net-
works. If your film production is to
be photographed for use by local
stations you can stay with 16mm
mediums all the way through — or
if you have sufficient reason to want
to shoot in a 35nim color negative
medium — 16mm prints can be ob-
tained with the sacrifices as previ-
ously outlined. If you are photo-
graphing shows for netivork accept-
ability—then the 35mm medium
should be employed.

The principal thing to bear in
mind is how the film will eventually
be transmitted. This should aid the
producer and sponsor in technically
ascertaining what pliotographic me-
dium should he employed.

Discussion with the laboratory as
to the eventuality of any problems
in provi<ling acceptable color prints
should also be an aid in influencing
the producer towards a final dn i
sion. U

Put a SELECTROSLIDE to work

Let a Selectroslide present your sales message — illus-
trate your training program — dramatize your reports.
It's operation is completely automatic, or can be operat-
ed by remote control. 48 Slides in story-telling sequence
repeal over and over when necessary. The superb
1000-watt projector produces large brilliant images in
the largest auditoriums. Completely portable, Selectro-
slide is easy to operate, effective to use. Select the
best — Selectroslide.

SPinOUER & SRUPPE

2201 BEVERLY BOULEVARD
LOS ANGELES 4, CALIFORNIA

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.M M It E R « • \ O L LM E 14

100th Anniversary of Eastman's
Birth to Be Observed in '54

♦ 1^54 is Itif lenlfniiial year of
(Jeorge Eastniati's birth. Plans for
its observance are being made by the
George Eastman House of Pho-
tography, the educational museum
memorial to famed inventor and
humanitarian.

As part of the plans, the George
Eastman House has requested the
Postmaster Oneral to consider is-
suing a coMimemoratory centennial
stamp in honor of Mr. Eastman for
his lasting achievements and gifts
to humanity. Representatives of the
audio-visual field have heartily en-
dorsed tlie request.

DISCUSS PLANS FOR 1954 A-V SELLING INSTITUTE

For I6nim. Film — 400' to 2000' Re(

Protect your films

Ship In FIBERBILT CASES

Sold al leading dealers

Board of Governors meeting for the National Institute of Audio-Visual
Selling was held at Indiana University on November 13-14. R. W. Schmader
(right, rear) (s chairman of the sales training program to be held next
July 2^-29 on the campus i>j this midwestern university.

Five Courses Mapped for NAVA
1954 Seling Institute Sessions

* Five courses to train audio-visual
dealers and salesmen in better meth-
ods of serving customers and of do-
ing business will be offered by the
1954 National Institute for Audio-
Visual Selling, it «as announced by
R. W. Schmader of American Opti-
cal Co., Chelsea. Mass., chainnan of
the board of governors. Plans for
the five courses were made by the
board during a recent meeting at
Indiana University.

Appointed as course chairmen
were: Gil Heck of DaLite .Screen
Co.. Chicago, for Salesmanship I;
Harold A. Fischer of Compco Corp.,
Chicago, for Salesmanship II;

35mm
Model n

A TRULY GREAT
CAMERA for TV.

Newsreel and
commercial films

For lough and trying ossignments, ARRIFLEX 35 i_
in a class by itself. Reflex focusing through photo-
graphing lens while camera is operating — this is
just one outstanding ARRIFLEX feature.

Equipped wllh bright, cight-ilde-up Imoge finder,
»'/l X mognlfieolion. Solves all parallax problemi!
3 lens turret. Variable speed motor built Into
liandle operates from lightweight battery. Tochom.
eter registering from 0 to SO frames per second.
Compact, lightweight tor either tripod or hand-held
filming. Takes 200' or 400' mogailne.

(TflmeRfl €ouiPfiienT (o.

^'^ 1600 8«0»IIU)SS \ neujSDBKClIS ^»—

Write lor free folder.

John Flory of Eastman Kodak Co.,
Rochester, N. Y., for tlie production
course: Joseph Meidt of Cousino.
Inc., Toledo, Ohio, for sales and
personnel management: and Ann
Vath of L.C. Vath Visual Education
Supplies, Sharpsville, Pa., for tlie
finance course.

The advanced course in audio-
visual selling and a course in finan-
cial management are being offered
for the first time. The selling course
is planned to give audio-visual sales-
men aid in belter serving the cus-
tomer. Financial problems, formerly
included as a phase of the manage-
ment course has been considered as
a separate study.

The next Institute will be held
July 25-29, 1954. on the campus of
the university. Jointly sponsored by
the National Audio-Visual Associa-
tion and the University, the Institute
is a four-day training session for
NAVA members held annually just
before the National Audio-Visual
Convention. More than 100 NAVA
dealers and salesmen attended the
1953 session as students and facultv
members.

Arriflex Repair Service Depot

♦ A repair service fur Arrillex cam-
eras is now offered by The Camera
Mart. Inc., 1815 Broadway, New
York City-, distributors of the cam-
era. Arriflex parts, gears and motors
are available for replacement "on
location." This service is to save
ihc time and expense of forwarding
ihc entire camera for repair, accord-
ing to the distributors. Further de-
tails may be learned by writing to
ihetn at the above address.

Paihe, Oenham Match Facilities
to Improve Overseas Services

♦ l'\THh I.AriiinATOKiKS, Inc. of
\rw ^'ork and I lolly wood and Den-
HAM Laboratories, I.nc. of London
have formed an association for ex-
ihange of facilities. Pathe will
process English films for release in
the Western Hemisphere and Den-
ham facilities will process Amer-
ican made films for European dis-
tribution.

The two-year contract was an-
nounced recently by James L. Wol-
COTT, executive vice-president of
Pathe, a subsidiary of Chesapeake
Industries, Inc. Denham Labora-
tories, part of the J. Arthur Rank
interests, was represented by W. M.
Harcourt, managing director.

The agreement gives Pathe an
European outlet for its new color
film process, Pathccolor, Wolcott
said, calling the signing "an im-
portant step in making Pathecolor
available all over the world," Ejc-
change of technical information,
particularly from the standpoint of
Denham processing Pathecolor has
already begun, he said. In the first
year of the agreement, Pathe ex-
pects to send 15 color features to
Britain.

Pathe has been enlarging its color
facilities rapidly in the past year.
In December, a $400,000 addition
to its West Coast laboratory was
completed. This is part of a 86,000,-
000 expansion program it was said.

Closed Circuit TV for Leaders of
March of Dimes Program

♦ The National Found \tion for
Infantile P.iralysis has used
closed circuit television this year to
organize and promote its annual
^Urch of Dimes campaign on a
national scale. Thirteen telecasts
were recently being made through
the closed circuit facilities of the
ABCT\' network.

V4C00II1+H

Business Firms, libraries, Advertising Com-
ponies. Film Distributors, etc., Vocuumata
Corporotion offers quick relief for film heod-
aches.

BY TAKING OVER COfWPLETE
FIIM HANDLING PROBLEfMS

• FILM PROCESSING
• CLEANING
• REPAIRING
• SHIPPING
• STORAGE
All bookings promptly
filled.

a^snnsnisnxwm

turniiuvm'Bm

BUSINESS SCREEN MAG.AZINE

The Mark of

Excellence in

Commercial Films

GATE & McGLONE

Films for Industry

1521 CROSS ROADS OF THE WORLD

HOLLYWOOD 28, CALIFORNIA

KINOPTIK LENSES

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Full range of l6iTim
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Write for FREE CATALOG

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Delta Foreign Sales Corp

FRff" TEST-PRESSING

\/<-,/o \ohile uj Ford's Highland
I'lirf; jilunt si-rn in "American Road."

16nim Prints of "Aiuoricaii Road*'
Now Available iii Ford Libraries

•k The 50-ypar growth of America from mud
roads to paved turnpikes is told in The Amer-
ican Road, Ford Motor Company's 50th an-
niversary motion picture, which was recently
made available for general distribution.

Beginning with the opening of the horseless
carriage age, the film, made largely from price-
less original footage, tells how transportation
has influenced American life, business, health
and recreation. (See Business Scree.\, Volume
14, Number 4.)

Previewed by employes and dealers earlier
this year at company anniversary celebrations,
the 40-minute color and black-and-white film
now is available free of charge in 16nim prints
for organized group and television showings.

J. H. Davis, Ford vice-president and 50th
anniversary chairman, explaining the theme of
the film, says, "In planning for our 50th an-
niversary, we considered many programs for
the celebration in which we hoped the whole
nation could play a part. We felt a motion
picture would best tell Americans tlie story of
how far we all have come in the last 50 years."
MPO Productions carried out the plan.

The American Road and 24 other films may
be obtained from Ford film libraries at 16100
Michigan Ave.. Dearborn. Mich.: 15 East 53rd
.St.. .New York 22: and 1500 South 26th St..
Kichmond, Calif. ^

van praag

productions

riiiiciii IF ciiiiiciii.

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Send us a tape and cued
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We will re-record your
tape on cherry-red
VIRGIN VINYLITE with-
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you a 12" or 16"
test-pressing within
48 hours. Audible or
sub-audible signal
added.

This is the one, sure
way you can compare
the QUALITY of our
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SEND FOR OUR
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(/CnM^€^.HlJo RJBCORJOERS

6757 HOLLYWOOD BLVD.

HOLLYWOOD 28, CALIFORNIA

Read in this issue the many successes
with Continuous Motion Pictures in the

CHICAGO MUSEUM OF
SCIENCE AND INDUSTRY

This is the machine
they use . . .

TRIANGLE Continuous Daylight

16 mm Motion Picture Projector

with CONTROLLED HUMIDIFICATION

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Heovy duty portable soles model 1200 illus-
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knock-down console, in television cabinet,
and in integrated custom displays. Bell &
Howell Projector Unit. Capacities to 1600 ft.

TRIANGLE CONTINUOUS PROJECTOR CO.
3706 Oakton St., Skokie, Illinois

NUMBER 8 • \OLUME II

GEO. W. COLBURN LABORATORY INC.

/6< nonrH wackcii oh i v i • c h i c ago 6

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Umni
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A Good Film

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USE

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FISHER FILM CLEANER

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FISHER MFG. CO.,

1 SALTER PUCE • ROCHESTER 13, N.r.

A.F. of L. Auto Workers Show
Union Benefits in Color Film

S|)on.*or: I nilerl Auto Workers, A.F.L.

Title :r/ie U.A.W. — A.F.L. Story, 42 min.

color, produced by Union Screen Films.
if This is not the story of the auto workers union
that most people might think of — Walter Ken-
ther's U.A.W.-C.I.O. The U.A.W. of the Ameri^
can Federation of Labor is a much smaller or-
ganization, probably not 10% the size of its
opposite member. It co-exists in the same plants
as the C.I.O. union but its members work at
rather more specialized crafts.

The U.A.W. — A.F.L. Story, rumor had it.
was going to cost some S700,000. After viewing
the film, this seems doubtful. As a movie —
technically — it is spotty. Portions appear to
have been made by the finest hands in Califor-
nia. Other parts are historical clips and what
seems to be just ordinary stock footage of none
too great merit. As a movie — dramatically —
it is pretty good, very much above average.

What you wonder about is why these people
have such a chip on their shoulders all the time.
Certainly organized labor has one of the greatest
positive stories that can be told of our times.
L nions have done a world of good for this
nation, most people respect them, theyve got a
big job to do in the future, but what do they
talk about in films? Blood. The same old com-
pany goons beating the same poor workmen
over the heads with clubs. One long sequence
shows a union lecturer — in modern times —
stirring up more bitterness and hatred, more
"class war" than you would think even the
staunchest U.A.W. man could stomach.

That is not the whole of the picture, of course.
Other parts show how the union has won many
economic gains for its members, bow democratic
unions operate, how the union began and its
history, how it is an important bulwark against
communism and how 99.84% of American labor
was on the job, every day during World War
II. This is all good, impressive stuff, something
to be rightfully proud of. This is what good
union films can be made of, If ever the blood
and the oppression can be forgotten.

What you suspect is that union leaders feel
it is always necessary to tell these young mem-
bers what awful hell it used to be at the plant
before the union — these new post-war mem-
bers are too complacent, let's remind them: the
bosses are always your enemies, they'll eat your
young if the union doesn't protect you.

A psychologist might diagnose this sort of
scare talk as the result of basic insecurity. If this
is the case, it's a crying shame. The union lead-
ers have won a good part of their battle and
most business leaders wish them Godspeed on
the rest of the job.

As U. S. Steel Corporation's Chairman. Ben-
jamin Fairless. said at a recent testimonial dinner
for the United Steelworkers' President, David
McDonald. "Earlier in this century, labor fought
an all-out war to establish the right of American
workers to organize and bargain collectively.
That war ended more than twenty vears ago and
labor won it decisively. I happen to think that
labor's victory in that cause was a fine thing for
.\nierica." ff

011 -nils

Like Fishing^ See These Two
Outstanding New Color Pictures

Sponsor. Ashaway Line & Twine Mfg. Co.

Titles: Knight on the Brodhead. 6 min.. and
Hewitt on the Neversink, 514 min., color, pro-
duced by Martin Bovey Films.
"k On the Brodhead River in the Pocono Moun-
tains of Pennsylvania. John Alden Knight,
author of the Solunar Tables and of many
books on hunting and fishing, spends a day in
pursuit of Brodhead brown trout. In the course
of taking some nice fish. !Mr. Knight shows the
audience how he does it. He demonstrates the
right and wrong way to hold a rod, the need
for keeping the backcast high, the advantage of
being able to handle a rod in any plane either
forehand or backhand, how to fish the rough
broken up bits of water that many fishermen
skip, and finally, how to net a trout.

Not far away, on the lovely little Neversink
River which flows through New York's Catskill
Mountains. Edward R. Hewitt, sometimes called
■"the dean of American fly fishing"' puts in an
action-packed day. L'sing mostly dry flies but
also wet flies and high-riding Hewitt-tied spiders,
the old maestro battles it out with Squaretails
and brown trout that weigh up to two pounds.
With Mr. Hewitt in this film are two other
anglers of unusual skill, Dick Hunt and George
LaBranche. The film points out that if more
people would follow Ed Hewitt's practice and
put back some of the trout they catch, we would
have ever so much better fishing.

Both these films are on the same reel, and
are available from Ashaway Line & Twine
Manufacturing Co., Ashaway, R.I. Jf

for those who want

of distinction

SAM ORLEANS PRODUCTIONS

— EXPERIENCE SINCE* 1914—

BUSINESS SCREEN MAGAZINE

CASE HISTORIES

E)«capc from Limbo: Safety Film

(CONTIMKU »H(IM P,\(.». I OHT Y-TII K L t I
Mfrly out of ihr rulr iHMik unil iiilu llir tluvliV'
day cuiiM-ioiunrss of rvrry frri)!hl liandirr oa
ihr linr.

Il i» iin|Mrtaril lo coiwidrr thr rr<ult!> of Thr
Hrt-akinf I'oinl in kMikini; al Mlial llir railroad
lias ilofM- now. Thr nrw film, /.va/w from
l.tmlxt, \i HHirr iinurlliodux than iu pntlnr^kMir.
Il i^, tu br frank, sumelimrs grisly. It* rhief
|irola):oni4t U llrath, liimnrlf.

U'liv ilor^ the railroad want a pirlurr like
thi»' Un't evrrythinp .iwi-rlne*'* and liphl on
thr IVnu'iy' Nu. it isn't. Thi> film in alHiul thi-
nirn who drive and firr and hrakc thr loco-
riMilivrA and traiiu, about the- yardmrn who
hump thr rarit, switch the lrack<, and. a* on
any railroad (or in any big imlu^lrial plant,
for that inattrrl. somrtimrs ^'cl killed. Regard-
lrv< of thr ruir l>ouLi and the safely mreting«,
<lanp-r L<t al«a>» pri-«enl on a railroad. And even
a billion dollars a year in safety devices wouldn't
save a brakeman if he slr|is in front of a moving
train.

Ni. in the same way lost year's Penasylvania
Kailroad fdm met the problem - - honrrttly —
this Vicar's does, loo. Il s«-Ls up a situation of
a railri>ad man. |i»sfiibly on ileulh's Ix-d from
a hunlinf! aicidenl, dreaming he is rrallv dead
and consigned lo Limbo. There, the l>os» of
I.imlH) as.«if!ns him, umlcr pain of destroving
his wife, to go back to eorlh and whisper
en<iiura(:rmen!s lo safely violators, help them to
Iw maimed or drail. Thr railroad man trira it
out in ghostly fashion, and reluctantly, and it
gradually dawns on him that his whis|>rrs
ha»rn"t mrani a thine, lie finally go<-s back lo
ron(ri>nt the Ixiv. of Lirnlni with the conclusion
that Aicr» Man I a Hit Oun Murderer, anil that
no outside suggestion will destroy him.

That's the story. Time will tell if il is efle< live.
Penn..v ofTirlals think il will lie - - and the
|M-<iplr at wh<mi il is principally aimed, the
proud and coascirntious guys who reallv "run"
the railroail. smn to lake herd l« it. IVrha|M
one rr&v>n why they do is that the writer of
thr fdm. Dick Maurv of l'nifilm>. has grown to
kiM.w his railroad jM-opIr well the joke* are

r.iilr....l ,..l. I ,1,. ,.ll |r„.id line". W

I'lanninn i,i ./...n /.,.;„../■. in Leather"
Kashiuiis in Lrallifr: (>ruu|i FliTort

I C.OSTIM KU KKOVI FACE lOHTYTHlii
and the exrrllrni mtif* uf advrrtiMrmcnl* for
leather appearing in naticmal inagaxim-s.

Leather in ) our Life is expoteil to have main
u<e^ and it was planned with this in mind. First
olT, il is a vehicle that sliould easily obtain many
hunilrrds of hour« of TV showings lo the general
public. It i« interesting, nun-conmiercial ( in t)ie
brand-name sense I and just what mo«l stali<ins
are looking for. Secondly, it will denionstrale lo
manufacturers that ihi- lannrrs are coiisiantly im-
proving Iralhrr and doing a grrat dral to fmd new
and bigger markets for finished leather products.
Tlie latter stage of the film's distribution is now-
going on.

I.aler. the film will be offered for sjile lo manu-
facturers so that thev may s(>read the slorv of
the reawakening of leather to rrtailrrs. Careful
plans have In-en made to us<' the film Ix-fore
grou|>s of fashion editors, interior designers anil
us<-rs of induMrial Irathrr products.

Inleri-«t has U-eii shown by ile|>artment »lore»
in obtaining the film for training profrrams for
their sales|><-ople. .Administralivr and legislative
public oHicials from the cattle raising stales have
l>ern enlhusia.s|ic alMiut the film's demonstration
of new uv-s for hides.

Kor the l.eatlier lndu<lrie«. the guiding hand in
making this film und working out it* future use-
fulne«» lirliiiifcs to SrUyn Jonie».

Mr. James and lleiirv Morley, e\ii-ulive pro-
ducer for Dynamic hilms, determined to make a
"grand r\|>rriniriit" of the film and shoot it on
hjistiiian Kodak's new .'I.Sriiiii color tungsten nega-
tive "Imk. \» •een now. on Kmun |MK>itive rrleosr
prints, it can be iletermiiied that tlie ex|ierimrnt
was suc<r«sful llie color is ettraordinarily good.
Some wrnrs, lakrii in the ilark interior* of the
lanneries, with ihe fa«l new hliii just couhl not
have lirrn photograplied without manv time* the
Jiiiouiit ol light that I iiuld have Iwn mailr avail-
«ble. Ilie sets u«e<l ami there are i|uite a b>t of
llieiii «rein lo take on an adilnl dr|i|h. l'erha|M
ill ihi* ran lie laid at the diH>r of the ilrsigner,
but Ihr nrw hliii also has s^miething to do with it.

It has Im-n said that films shoubl alwavs lie
rifle *holm not shotgun blasts. This film disprove*
ihat maximum II h.i« llir fii< iillv of "lillinc i»"
Milh ahnosi «n« auilirmr. The |j*ather Indus-
tries of AiiierHa will "•|irriali<r" it hv promo-
tions dr«igne»| for each different Ivpr <if audirnrr.

I.ralher in ) ntir /j/e is a good example of
ishal an iinliislrv • .in do xilh him to drnvMxIialr
Iww il IS serving not onlv it* piimarv rustncnrr*
but Ihr gpftrral pubiir a* well. W

Qgoodptoiudioh
3 good package]

A good prodoc'on

needn't luHcr becoute of
leel foilure thor coutei
dittracting, annoying
noitev. And il con
hoppen when filmt
ore mounted on /
Compco reelt ond
protected in Comp
CO film con*. ,

|t««l. TK«y lull COA I b«nd Ovi of lh0p9 Tk«
can% Of* di« lo«*»d. fiQitf. OMd d«Al r«%.tt»tt

lofivfh**. tK«]r Mok* tttm pt**<i co«>k<ft««**«i fo«
I'Im p«edv<fioA |MKko9tii9.

Kerti jmJ iam juitahte

im jll I '.mm ,,:,.

^^irmhCo

CORPORATION

Blowup

Eastman & Ansco
Color Negatives

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EFFECTS

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SPKIAIIZID
LABORATORY SERVICfS

.> I VI II t H

\ O I I M f II

A NATIONAL DIRECTORY OF VISUAL EDUCATION DEALERS

EASTERN STATES

• CONNECTICUT •
Rockwell Film & Projection
Service, 182 High St.. Hartford 5.

• DISTMCT OF COLUMBIA •

The Film Center, 915 12th St.
N.W ., Washington.

• MARYLAND •
Howard E. Thompson, Box 204,
Mt. Airy.

• MASSACHUSETTS •

Cinema, Inc., 234 Clarendon St.,
Boston 16.

• NEW JERSEY •

Slidecraft Co., 142 Morris Ave.,
Mountain Lakes, N. J.

Association Films, Inc., Broad at

Elm, Ridgefield, N. J.

• NTW YORK •

Association Films, Inc., 347

Madison, New York 19

Buchan Pictmes, 122 W. Chip-
pewa St., Buffalo.

Charles J. Giegerich, 42-20 Kis-
sena Blvd., Flushing.

Comprehensive Service Co., 245

W. 55th St., New York 19.

Crawford & Immig, Inc., 265 W.

14th St., New York City 11.

The Jam Handy Organization,

1775 Broadway, New York.

Ken Killian Sd. & Vis. Pdls.

P. 0. Box 364 Hempstead, N. Y.

Mogull, Film and Camera Com-
pany, 112-114 W. 4Sth St., New
York 19.

S. O. S. Cinema Supplv Corp.,

602 W. 52nd St., New York 19.

Specialized Sound Products Co.,

551 Fifth Ave., New York 17.

United Specialists, Inc., Pawling.
Visual Sciences, 599BS Suffern.

- PENNSYLVANIA •

The Jam Handy Organization,

930 Penn Ave., Pittsburgh 22.

J. P. LiUey & Son, 928 N. 3rd

St., Harrisburg.

Lippincott Pictures, Inc.. 4729
Ludlow St., Philadelphia 39.

• RHODE ISLAND •

Westcott, Slade & Balcom Co.,

95-99 Empire St., Providence 3.

• WEST VIRGINIA •

Haley Audio-Visual Service,

Box 703, Charleston 23.

Pavis, Inc., 427 W. Washington St..
Phone 2-5311, Box 6095, Station
A, Charleston 2.

B. S. Simpson, 818 Virginia St.,
W., Charleston 2.

SOUTHERN STATES

• ALABAMA •

Stevens Pictures, Inc., 217 - 22nd
St., North, Birmingham.

• FLORIDA •

Norman Laboratories & Studio,

Arlington Suburb, Jacksonville.

• GEORGIA •

Colonial Films, 71 Walton St.,
N.W., ATwood 7588, Atlanta.

Stevens Pictures, Inc., 101 Walton
St., N. W., Atlanta 3.

• LOUISIANA •

Stanley Projection Company,

2111/2 Murray St., Alexandria.

Stevens Pictures, Inc., 1307 Tu-
lane Ave., New Orleans.

Delta Visual Service, Inc., 815

Povdras St.. New Orleans 13.

• MISSISSIPPI •

Herschel Smith Company, 119

Roach St., Jackson 110.

Jasper Ewing & Sons, 227 S. State
St., Jackson 2.

• TENNESSEE •

Southern Visual Films, 687

Shrine Bldg., Memphis.

Tennessee Visual Education
Service, 416 A. Broad St., Nash-
ville.

• VIRGLNIA •

Tidewater Audio-Visual Center,

617 W. 35th St.. Norfolk 8. Phone
51371.

• ARKANSAS •
Grimm-Williams Co., 115 W.

Sixth Street, Little Rock.

MIDWESTERN STATES

• ILLINOIS •

American Film Registry, 24 E.

Eighth Street, Chicago 5.

Association Films, Inc., 79 East
Adams St., Chicago 3.

Atlas Film Corporation. 1111
South Boulevard, Oak Park.

The Jam Handy Organization,

230 N. Michigan Ave., Chicago 1.
Midwest Visual Equipment Co.,

3518 Devon Ave., Chicago 45.
Swank Motion Pictures, 614 N.

Skinker Blvd.. St. Louis 5, Mo.

• INDIANA •

Burke's Motion Picture Co., 434

Lincoln Way West, South Bend 5.

• IOWA •

Pratt Sound Films, Inc., 720 3rd

Ave.. S.E., Cedar Rapids, Iowa.

• K.4NSAS-MISSOURI •

Erker Bros. Optical Co., 908

Olive St., St. Louis 1.

Swank Motion Pictures, 614 N.

Skinker Blvd.. St. Louis 5.

• mCHIGAN •
Fugleman Visual Education

Service, 4754-56 Woodward Ave..
Detroit 1.

The Jam Handy Organization,

2821 E. Grand Blvd., Detroit 11.

Capital Film Service, 224 Abbott
Road, East Lansing, Michigan.

• OHIO •
Ralph V. Haile & Associates,

215 Walnut St., Cincinnati.
Academy Film Service Inc., 2112

Payne Ave., Cleveland 14.
Frvan Film Service, 1810 E. 12th

Sl, Cleveland 14.
Sunray Films, Inc., 2108 Payne

Ave.. Cleveland 14.
The Jam Handy Org^anization,

310 Talbott Building, Dayton 2.

Twyman Films Inc., 400 West
First Street. Dayton.

M. H. Martin Company, 1118
Lincoln Way E., Massillon.

• WISCONSIN •
R. H. Flath Company, 2410 N. 3d
St.. Milwaukee 12.

WESTERN STATES

• CALIFORNIA •

Baron Film Service, P.O. Box
5041 Metro Station, Los Angeles
55, Calif.

Donald J. Clausonthue Co., 1829

\. Crai^' A\e.. AUadcna

Coast Visual Education Co., 5620

Hollywood Blvd.. Hollywood 28.

Hollvwood Camera Exchange,

1600 N. Cahuenga Blvd., Holly-
wood 28.

The Jam Handy Organization,
5746 Sunset Boulevard, Holly-
wood 28.

Raike Company, 829 S. Flower St.,
Los Angeles 17.

Spindler & Sauppe, 2201 Beverly
Blvd., Los Angeles 4.

Association Films, Inc., 351 Turk
St.. San Francisco 2.

C. R. Skinner Manufacturing
Co., 239 Grant Ave., San Fran-
cisco 8.

Westcoast Fihns, 350 Battery St,
San Francisco 11.

• COLORADO •

Dale Deane's Home Movie Sales
Agency, 28 E. Ninth Ave., Den-
ver 3.

• OKLAHOMA •

H. O. Davis, 522 N. Broadway^

Oklahoma City 2.

• OREGON •
Moore's Motion Picture Servic

33 N. W. 9th Ave., Portland
9, Oregon.

• TEXAS •

Association Films, Inc., 1915 Liv

Oak St., Dallas 1.
George H. lAIitchell Co., 712 N.

Haskell, Dallas 1.

Capitol Photo Supplies, 242fl

Guadalupe St., Phone 8-5717,

Austin.

• UTAH •

Deseret Book Company, 44 E. So.

Temple St., Salt Lake City 10.

CANADA ■ FOREIGN

.4udio-Visual Supply Company,

Toronto General Trusts Building,
W innipeg, Man.

USE THIS DIRECTORY TO LOCATE THE BEST IN EQUIPMENT, FILMS AND PROJECTION SERVICE

Rapid Prescription

makes old films like new"^

Are jorne of your films showing their oge? Scrolchei, "rain"
and other surface imperfections con spoil the effect of even
the finest motion picture -and moke "shut-ins" of voluoble
prints that could have years more useful life in the field.
Our exclusive process actually removes these tell-tole signs
of weor and hondling, ond brings bock the natural clarity
and beauty of your film.

Our luo extliiihe pr,

RAPIDWELD:

remove scrotches, fingermarks,
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ire flexibility to brittle Film and
lir foully splices.

RAPIDTREAT:

film to protect against scratches,
staining and britlleness thot Occur
through hondling and projection.

Among our mony satisfied customers ore: Eostmon Kodok Co.,
E. I. du Pont, U. S. Steel, General Motors, American Cyono-
mid. Pan American Airwoys, Jam Handy Org., CBS-TV,
NBC-TV, Atchison Topeko Sonto fe R.R., State Dept. of
Educotion, Georgia, Conn.

16 and 35 "n>i

ORIGINALS • NEGATIVES
KODACHROMES • PRINTS

rapid *5'=*'''-™5

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TYPE TITUS

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Knight Studio

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SOUND RECORDING

at a reasonable cost

High fidelity 16 or 35. Quslity

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laboratoi7 sei-vlces. Color printing

and lacquer coating.

ESCAR

MOTION PICTURE SERVICE.

7315 Carnegie Ave.,
Cleveland 3, Ohio

PROVING GROUND for DISPLAYS:

(continued from page thirty-seven)

message presented with models or dioramas,
and sound can be used to increase the effective-
ness of a visual message.

The problem of maintenance is especially
acute in a daily operation such as the Museum's,
but regardless of where a display is, it is not
worth very much unless it is working. To keep
displays operating as close to 100 percent of
the time as possible, the Museum takes these
prt^cautions:

How to Keep Displays in Action

1. Daily inspections are made to catch dam-
age early.

2. Duplicate mechanical equipment is kept
on hand wherever possible to keep down time
for repairs at a minimum.

3. The sturdiest equipment available is in-
sisted upon.

In continuous motion picture projection the
Museum has found that some sort of humidity
control is necessary. The heat of the projection
lamp dries a film out quickly, and unless the
moisture is replaced it soon becomes useless. If
the fdm is kept pliable and running, the first
parts to wear out are the sprockets which
become tiny hooks which tear the film. Extra
parts on hand and regular inspection is the
only way to meet this problem.

Slides tend to fade with use, and replacement
sets must be kept on hand.

All of these points are backed by a policy of
regular, vigilant inspection by Museum mainte-
nance personnel and by keeping replacement
parts on hand.

Apply These Ideas to Your Needs
In this issue are shown some of the best
examples of audio-visual displays in the Museum.
These are displays which attract a large share
of the Museum's audience. They stand up well
through the long hours of operation, and they
successfully fulfill their job of communicating
ideas to the general public. Here, the ideas are
of general educational value, but in a different
setting, with slightly different materials these
techniques can spread advertising, sales or train-
ing ideas for any company ^

SPECIAL

OPTICAL EFFECTS

and TITLES by

RAY MERCER & COMPANY

4241 Normal Ave. • Hollywood 29, Calif.

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Engineered dependabilit>'. proved over the years,
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The PAR fade attachment fulfills all the needs
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1. Automtic fades and dissolves in color and
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2. Fades appear as a constant rate of change
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7. Wide choice of fade lengths — from S/4
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N Li M B K K 8 • \ O I. I M K I I

Mf^HEN Eastman Kodak first intro-
•' duced its 35nim negative-posi-
tive process, Dynamic Films, Inc.,
as producers, became interested in
wiiat it could mean for our clients.
Because of our long and varied
experience in a constantly changing
industry we were aware of the prob-
lems involved in any process
changeover. The particular problem
of better, more consistent 16mm
color prints is something we have
long been concerned with. We were
aware too, that any new process re-
quires careful investigation.

Most recently we invested time
and money in developing our own
3D and wide screen process and
then discarding them because we
saw more liabilities than assets.

Care in Preliminary Research

Our staff did a complete and
careful research job on the new
material. Conferences were held
with Eastman and the film labora-
tories on one. characteristics of the
material, and two, facilities available
for processing and printing. In ad-
dition, extensive exposure and color
balance tests were run under a wide
variety of conditions. V^'e finally
evaluated these tests on the basis
of comparison with top quality
Ansco or Kodachrome prints.

As a result of these investigations
we felt the type 5217 and later the
5218 color film stock had a real
potential and two major productions
originally slated for 16mm shoot-
ing were switched over.

Then, as can be expected in any
new process, in the course of pro-
duction we encountered certain dif-
ficulties which were not at first ap-
parent either to ourselves or the
labs. Unfortunately, the fact is that
the sources of our technical infor-
mation, with the best of intentions,
cither were over-optimistic or failed
to recognize certain inherent limita-
tions.

Thus, despite our attempt to an-
ticipate these problems we had to
learn the hard way . . . by actual
experience.

Early Change in Material
A brief analysis of the advantages
and disadvantages in order of their
appearance follows:

During the course of production
Eastman withdrew the 5217 day-
light stock in favor of the 524^
tungsten. Because of this we were
forced into more difficult and spe-
cialized printing problems that took
time to overcome. As the research
and development continue on the
part of the suppliers of stock, new
problems will arise and the unan-
ticipated will always be a problem.
Another disappointment was the
delay in the development of the

THE BUSINESS rU.M I'liODLCEK'S TECHNICAL KOUUM

New Problems in Color Fflms

A Frank Analysis of Neg-Pos Problems and Advantages
by Lee Bobker, Executive Producer. Dynamic Films. Inc.

proper processing or printing equip-
mcHl. It was in the processing and
printing that the majority of diffi-
culties were encountered.

-At the time we produced our first
film using the new color materials,
optical effects proved impractical.
To obtain a desired optical it is
necessary to make separation posi-
tives and a new internegative. If
this procedure is not precisely
handled, the resulting color balance
loss will be noticeable.

However, it may be added that
it has long been Dynamic's conten-
tion that very often opticals have
been used to compensate for script,
production or editing weaknesses. In
this new process, we have been able
again to demonstrate the advantages
of creative thinking which does not
lean on lab processes.

Problem in Reduction Printing
The basic printing problem derives
from the characteristics of reduction
printing plus those of the stock
themselves. Because we are dealing
with reduction printing an optical

system is involved with a resultant
loss of light transmission. In addi-
tion the 16mm positive duplicating
stock is comparatively slow. This
combination necessitates a very
strong printing light at the outset.

Whereas in Kodachronie-Ansco
reversal printing when a den,ser
print is desired, the light source
is decreased. Here, we have a nega-
tive to positive process and a denser
print requires an increase in the
effective printing light.

Since a tremendous amount of
light is used at the outset it has
therefore proved difficult for the
labs to produce denser prints. It has
been a problem for the labs to de-
velop printing equipment with a
sufficient printing light output at
commercially feasible printing
speeds.

Thus the 16mm reduction prints
have been more transparent than
we would have preferred. On a
matte screen they project beauti-
fully with brilliance and transluc-
ence but do not project to equal

A FEBRUARY. 195! PUBLICATION EVENT!

PRODUCTION REVIEW

THE B U Y E ir S (i II 1 U E FOR 1 9 r, 4

to huni'^urate Our 15th Year of Publication
the Editors of BUSINESS SCREEN Bring You

The Exclusive National Listings of

Leading Business and Television Film Producers

in the United States and Canada

PLUS

A Review of 19.53's Outstanding Visual Programs

(inrludiitfi till lOS.'i award-uinninp pictures)

— and Many Other Annual Reference Features!

Send Hesenalions and Inquiries to

BUSINESS SCREEN MAGAZINE

New York • Chicago • Los Angeles

489 Fifth Ave. 7064 Sheridan Road 3038 Beverlv Blvd.

advantage on a beaded scrciti. The
beaded screen has a tendency to
increase the light di-spersion to cer-
tain angles of the audience. This
exaggerates the relative transpar-
ency of the jjrints. We. as distrib-
utors as well as producers, recog-
nize that the majority of non-the-
atrical showings are on beaded
screens. We therefore nmst pr<'pare
our films for best projection under
general existing conditions rather
than ideal conditions.

Other printing problems result
from the intense specular printing
light necessary and the relative lack
of resistance to abrasions in the
negative base. However, the labs
are working towards a solution to
these problems.

These Are Plus Factors
So that the overall picture will
not seem too grim let us discuss
some of the advantages of the new
stock.

The greatly increased speed of the
material (A.S.A. 25) enabled us to
take full photographic advantage of
industrial interiors hitherto unex-
plored in Kodachrome. In addition,
the color contrast range of the new
slock and the balanced color con-
trol of the negative proved very val-
uable and resulted in a cut negative
that for scene to scene color balance
«as unexcelled. In addition, the
finished films are now ideal for pos-
sible theatrical release or use on col-
or television since no costly blow-
ups are necessary.

To briefly mention sound tracks,
we know that the fact that dyes are
involved in Kodachrome and Ansco
printing causes the loss of high
frequency responses. In the new
negative-positive process we have
( losely approached the fidelity of a
black and white track.

Quality Is Worth Price

In the overall picture, the relative
\alues of the new process depend,
too, on costs involved and most im-
portant on results achieved. The
process is still expensive. \^'hen the
quality has been good it has been
very good and it has justified the
expense and effort involved.

Again, because it is still in the
experimental phase we would cau-
tion anyone from taking the plunge
without full knowledge of existing
problems and expenses.

We at Dynamic recognize the
problems . . . mc know Anseo-
Kodachrome printing can be the
very fine but we also firmly believe
that the .^mm negative-positive
slock is potentially belter. As pro-
ducers we will continue to investi-
gate and employ any new techniques
or proce.s,ses that will enable us to
serve our clients with belter films. S"

B U S I N E .S .S SCREEN .M .4 (J A Z I N E

s ah art to blend colors
-that's ivhy
you always find
the best color

byron

olor- orrec^ print

Sltiilios anil Laboratory — 1226 Wisconsin Avenue, N.W., Washington 7, D.i
DUpont 7-1800
550 Fifth Avenue. New York 36, N.Y.
Circle 5-8188

.^/*~'

JAM HANDY

NEW YORK 19

1775 Broadway

PITTSBURGH 11

930-933 Penn Ave.

DETROIT II

2821 E Grand Blvd.

DAYTON 2
310 Talbolt BIdg.

CHICAGO I

230 North Michigan Ave.

HOLLYWOOD 28
5746 Sunset Blvd.

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