Skip to main content

Full text of "Catalog of Copyright Entries 1960 Commercial Prints and Labels Jan-Dec 3D Ser Vol 14 Pt 11B"

See other formats




- 






v - & 



, 






CV> 




'ill 





















^ s v 



\. 



a\ 



\' 



O0 V 



.%. / 



>- • •-■ 



^ v^ 



^ 









V 



Oo, 



- 



O 0^ 
\ * nV- f * o 



' '' , 



' ^ 



* ^ 



\ 



.°°, 



ct-. 



/.. 



% •;■' 







■O < ' o e k "* v^ -^ lO 

- % / 









V 



Po. 






V 



.V 



.0> ^ 



^ 









\ 



.0 




o ,G 















c 






"■ v. 









-.' 



V 



A- r >. 



^ 4 



X ^ 



V °^ X T* 












v^^ 









x°^ 



^ 



\ v 



s^%. 



.#' '% 



^ .v 1 






V 



^ « 



v o^- 



> v 






AV t/> 









y ^ 


^ 


"^ 


V s. 






-p 



















- 

ex ^ V- 



■#'% 



y C o s 









* 



£ 



'*'• 



<\ 






£ 












, N .,\ v 






^ v* 1 



* 












V * 






<0> 






c^%, 






-- 









^ ■% 









V- 






oS ' 



\ -A v 






>%r>X 



fe- 



o0 












L^ 



^ 



<3 



V 1 s-. 



?5 "^ 

> 









CATALOG OF COPYRIGHT ENTRIES 

Third Series 

VOLUME 14, PART llB, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

I960 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1960 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 

Third Series 

VOLUME 14, PART 11B, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

I960 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1960 



REMOVAL OF DEPOSITS FROM 
COPYRIGHT OFFICE 

NOTICE is given to authors, copyright proprietors and 
other lawful claimants that they may claim and remove 
before January 1, 1962, any article of the following 
named classes of published works deposited for copy- 
right between January 1, 1958, and January 1, 1959, not 
reserved or disposed of as provided by sections 213 and 
214 of Title 17 of the United States Code and still re- 
maining in the files of the Copyright Office at the time 
of the request for their removal. The classes of pub- 
lished works covered by this notice are : 

Books and Pamphlets. 

Contributions to periodicals. 

Works of art ; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 

character. 
Photographs. 
Prints and pictorial illustrations excluding prints or 

labels used for articles of merchandise. 

Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his 
duly authorized agent. Such request should identify 
the work by stating the title, author, copyright proprie- 
tor, registration number and year of deposit, and should 
be addressed to the Copyright Office, Library of Con- 
gress, Washington 25, D. C. 



L. C. card, 6-35347 



This number identifies the Library of Congress 
printed card for the complete series of the Cata- 
log of Copyright Entries. 

For sale by the Superintendent of Documents, 
U. S. Government Printing Office, Washington 25, 
D. C. Price for this part : $1.00 per issue, $2.00 
per year. 



Form ill 






D 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 

published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of Title 17- The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and payment to the Register of 
Copyrights of the fee specified in section 215 of 
Title 17 ($3 for each hour of time consumed) for 
the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of Title 
17, or, in the case of published three-dimensional 
works of art, there has been compliance with 
section 13 of Title 17, which provides for the 
deposit of identifying reproductions in lieu of the 
work itself. Foreign works, two copies of which 
were deposited with a catalog card and application 
for registration under the waiver-of-fee provision 



in section 215 of Title 17 of the United States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington 25, D.C. Orders may 
be placed for individual issues, as subscriptions for 
one or more parts, or for the complete Catalog, and 
for periods of one, two, or three years. All orders 
should state clearly the title and the inclusive dates 
of the part wanted. Checks or money orders should 
be made payable to the Superintendent of Docu- 
ments. 

The Copyright Office welcomes inquiries, sugges- 
tions, and comments on the content and organiza- 
tion of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 

25, D.C. 

Table of Organization 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for the purposes 
of statistical analysis. A zero immediately following 
the symbol (e.g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-fee provision. 
The symbol "R" does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded in a separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 
registered. Some parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the part. 



Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books in foreign languages published abroad 

AI Books in the English language first published 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1. 00 

B Periodicals 

BF Periodicals in foreign languages published abroad 

BI Periodicals in the English language first published 

abroad 
R Renewal registrations 
Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. 00 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramatico-musical works published 

abroad 
DP Published dramatic and dramatico-musical works 
DU Unpublished dramatic and dramatico-musical 

works 
R Renewal registrations 

Part 5 Music 3. 50 

EF Musical compositions published abroad 

EP Musical compositions published in the United 

States 
EU Unpublished Music 
R Renewal registrations 

Part 6 Maps and Atlases 50 

F Maps 

R Renewal registrations 



Price per p r ke per 

semiannual semiannual 

issue issue 

Parts 7-1 1 A Works of Art, Reproductions of Works 
of Art, Scientific and Technical Drawings, 
Photographic Works, Prints and Pictorial 
Illustrations $1. 00 

GP Published works of art and designs for works 
of art 

GU Unpublished works of art and designs for works 
of art 

H Reproductions of works of art published in the 
United States 

HF Reproductions of works of art published abroad 

IP Published drawings or plastic works of a scien- 
tific or technical character 

IU Unpublished drawings or plastic works of a 
scientific or technical character 

JP Published photographs 

JU Unpublished photographs 

K Prints and pictorial illustrations published in the 
United States 

KF Prints and pictorial illustrations published 
abroad 

R Renewal registrations 
Part 11B Commercial Prints and Labels 1. 00 

KK Commercial prints and labels 

R Renewal registrations 
Parts 12-13 Motion Pictures and Filmstrips 50 

LP Published motion picture photoplays 

LU Unpublished motion picture photoplays 

MP Published motion pictures other than photo- 
plays 

MU Unpublished motion pictures other than photo- 
plays 

R Renewal registrations 



VI 



TABLE OF CONTENTS 



Current Registrations 
Renewal Registrations 



Page 

1 

81 



INTRODUCTION 



PART llB lists prints and labels, published in 
connection with the sale or advertisement of articles 
of merchandise or of services, which were registered 
in Class K under the symbol KK. 

Arrangement is alphabetical under the name of the 
copyright claimant. Each work is described in a 
main entry which includes information pertinent to 
the copyright claim. References lead from the names 
of joint claimants and authors and from variant forms 
of names. Works for which the subsisting copyright 
has been renewed are listed separately in the Re 
newal Registrations section. The copyright symbol 
© following the name under which the entry is listed 
signifies that the form of name used is that appearing 
on the application as claimant. The name is not 
repeated following the copyright symbol © in the 
entry proper unless it is necessary to record addi- 
tional information from the application not included 
in the heading; e.g.: 

SHARADAY CO. 

Birthday certificate. Birthday greeting from Crume's 
ice cream. © Alvin B. Yerkes, Jr. d.b.a. Sharaday 
Co.; lMay60; KK151881. 
FILON PLASTICS CORP. © 

Reinforced fiberglas and nylon plastic panels. © 
150ct55; KK151631. 

Each main entry for currently registered works 
includes, in addition to the claimant's name under 
which it is filed, the following items of information 
if available and applicable : 

1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the work, 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to registra- 
tions which appeared in a newspaper or 
periodical, giving the name and issue date of 
the publication, and the number of the page 



on which the item will be found. 

5) Names of authors given in the application 
which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 
made for hire, if so named in the application, 
together with the names of the employees 
when given. 

7) Copyright symbol ©. 

8) Name of the copyright claimant when it is 
necessary to record information given in the 
application which is not included in the 
heading. 

9) Date of publication as given in the application. 
10) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice" and the data given in the work; 
e.g., © Richard Roe 6s? Co.; 8Jan60 (in notice: 
1959); KK15000. 

For renewal registrations, the main entry includes, 
in addition to the claimant's name under which it is 
filed, the following items of information if available 
and applicable : 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by a 
statement in parentheses, usually abbreviated, 
giving the basis of the renewal claim as supplied 
by the applicant, e.g., "John Doe & Co. (P)" 
indicates that renewal of copyright is claimed 
by John Doe &? Co. as proprietor. 

6) Date of receipt of the renewal application or 
the fee, whichever is later. 

7) Renewal registration number. 



Vll 



ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 
a.k.a. — also known as 

appl. — application 

© — copyright symbol 

d.b.a. — doing business as 



NM 


— new matter 


P- 


—page, pages 


(P) 


— proprietor of a commercial print or 




label 


pseud. 


— pseudonym 


pub. 


— published, publishing 


rev. 


— revised 


t.a. 


— trading as 



v., vol., vols. — volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

January-June I960 



Commercial prints and labels 4, 331 

Renewals 52 

These figures represent the number of registrations 
for commercial prints and labels for January-June 



1960, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 



Vlll 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertisement of 
articles of merchandise or of services, registered during the period covered by this 
issue. Arrangement is alphabetical under the name of the copyright claimant. Refer- 
ences from the names of joint claimants and authors and from variant forms of names 
are interfiled. 



A 



A.B.C. SEE Austin Biscuit Corp. 

ABCO REFRIGERATION SUPPLY CO. © 
Stock list. Selection charts. 
© 26Feb60; KK150710. 

AC & CO. SEE Anderson, Clayton & Co., 
Inc. Foods Division. 



ACC. SEE American Can Co. Dixie Cup 
Division. 



ACF INDUSTRIES, INC. © 

Carter Zip pump, the quality plus fuel 
pump line. (Form FPC-l) 
© 17Dec59; KK151270. 

AGLCO. SEE Atlanta Gas Light Co. 

AGSCO SEEDS, INC. © 
Hybrid corn for the thrifty farmer; 
high cold test. © 23Jun60; 
KK1 52060. 
Livestock smorgasbord for the thrifty 
farmer; high cold test. © 2JJun60; 
KK1 52062 . 
Multicross for the thrifty farmer; 
high cold test^ © 23Jun60; 
KK152061 . 
Western drill corn; high cold test. 
1 bushel net. © 23Jun60; KKI52063. 

A.L. & G. ADV. AGCY., INC. SEE Apple- 
stein, Levinstein & Golnlck Advertising 
Agency, Inc. 

A.M. CO. SEE American Monorail Co. 

A-M CORP. SEE Addressograph-Multigraph 

Corp. 
AMPCOR. SEE American Metal Products 

Corp. 

A. P. CO. SEE Armour Pharmaceutical Co. 

A. T. CO. SEE American Tobacco Co. 

ABBOTT LABORATORIES. © 

After the bough breaks; Filmtab 
Sur-Bex with C. Appl. author: 
C. S. Downs. © 9Feb60 (in notice: 
1959); KK1 50084. 
After the fall, promote convalescence 
. . . add Filmtab Sur-Bex with C to 
the recovery program. Appl. author: 
C. S. Downs. © 10Jun60; KK1 52270. 
All day appetite control; Desoxyn 
Gradumet. Appl. author: C. S. 
Downs. O 21Dec59) KK149282. 
And the evidence mounts; Harmonyl for 
your next working hypertensive, (in 
GP, Nov. 1959, p. 374) Appl. author: 
C. S. Downs. © 100ct59; KK151451. 



Anemia due to menorrhagia, another in- 
dication for Iberol, potent anti- 
anemia therapy plus the complete 
B-eomplex. (In The New physician, 
Jan. I960, p. 82) Appl. author: 

C. S. Downs. © 4Jan60; KK151449. 
Anemia of pregnancy, another indication 

for Filmtab Iberol. (in The New 

physician, May I960, p. 70) Appl. 

author: C. S. Downs. © 15Apr60; 

KK151414. 
Announcing a new combination of Oretic 

& Harmonyl to keep hypertensives wide 

awake and working; Oreticyl. Pro- 
fessional sample; list no. 6927. 

Appl. author: C. S. Downs. © 2Feb60; 

KK150087. 
Anticonvulsant emergency cards. 

Appl. author: C. S. Downs. 

© 12Nov59; KK149281. 
Appetite depression and mood elevation; 
twin problems for the obesity patient 
Desoxyn Gradumet. Appl. author: 
C. S. Downs. © l6May60; KK152268. 
Appetite depression plus mood elevation 

in the management of obesity. 

Desoxyn Gradumet. Appl. author: 

C. S. Downs. © 23Nov59; KK148479. 
Ballad for a busy day; Filmtab 

Dayalets. Appl. author: C. S. 

Downs. © 31Dec59; KKI5OO85. 
A brief summary of clinical reports on 

control of chronic respiratory 

allergies; new Norisodrine syrup. 

Appl. author: C. S. Downs. 

© 22Mar60; KKL51025. 
A burn, a fall put Filmtab Sur-Bex 

with C into the recovery program. 

Appl. author: C. S. Downs. 

© 3May60; KK151620. 
Calcidrine & the anatomy of a cough. 
Appl. author: C. S. Downs. 

© 17Nov59; KK149C47. 
Calcidrine revisited. If winter comes 

can cough be far behind? Appl. au- 
thor: C. S. Downs. © 28Dec59; 

KX149283. 
Clinical report on appetite control 

In obesity; Desoxyn Gradumet. 

Appl. author: C. S. Down3. 

© l8Jan60; KK149506. 
Compocillln-VK with sulfas; offers 

higher blood levels than any other 

salt of oral penicillin. Carry on 

calls three 10-ml. starter samples. 

Appl. author: C. S. Downs. © lDee59> 

KK148475. 
Confirmed in clinical study: maximum 

diuretic effect with minimum toxicity 

in long-term edema therapy; Oretic. 

Appl. author: C. S. Downs. 

© HBar60; KKL50900. 
Dear Doctor: A Jolly Juggler, brightly 

kicking up his heels j that's the new 
Optllets poster from the talented 

brush of French poster artist, Jean 
Colin. Appl. author: C. 3. Downs. 

© 5Feb60; KK149518. 



Dear Doctor: Here, in the enclosed 
1-oz. bottle of new Norisodrine 
syrup, is a unique . . . therapy for 
asthma. Appl. author: C. S. Downs. 
© 2Nov59; KK1 50878. 

Dear Doctor: We've seen a lion, Swiss 
style, and an enchanted down; a 
kind ->t Lebensfreude perhaps best 
describes the tone of Michael Engel- 
mann's vibrant poster. ^Optllets 
poster no. 3) Appl. author: C. S. 
Downs/ © 8Jan60; KK149519. 

The difference is in the coating; 
vitamins by Abbott in a rainbow of 
brilliant colors. Fimtab coating. 
(in The New physician, Apr. i960, 
p. 69-70) Appl. author: C. S. Downs. 
© 25Mar60; KK151023. 
An egg without salt? Oretic. Appl. 
author: C. S. Downs. © 9Jun60; 
KK1 52269. 

Even her doctor doesn't know she has 
dandruff; Selsun. (In The New 
physician, May I960, p. 69) Appl. 
author: C. S. Downs. © 15Apr60; 
KK151413. 
Even the . sandman ' s switched to Placl- 
dyl; Harmonyl for your next working 
hypertensive. (In Medical economics, 
Feb. 1, I960, insert, p. 68-69) Appl. 
author: C. S. Downs. © 22Jan60; 
KK150080. 

Everything on her mind but her dan- 
druff, that's on the downtown list; 
Selsun. (in The New physician, Jan. 
i960, p. 8l) Appl. author: C. S. 
Downs. © 4jan60; KK151448. 

Filmtab Dlacalets; comphrehenslve 
vitamin-mineral support for preg- 
nancy and lactation. (Arabic 
Dlcalets) Appl. author: Thomas S. 
Bird. © 12Dec59; KK149169. 

Filmtab Erythrocln stearate. (English 
Erythrocin dosage charts) EE 2-25-60. 
Appl. author: Thomas S. Bird. 
© HFeb60; KK149980. 

Filmtab Erythrocln stearate. (English 
Erythrocln dosage charts) EE 4-18-60. 
Appl. author: Thomas S. Bird. 
© HFeb60; KK149981. 

Filmtab Iberol Fuerte. Un completo 
tratamiento antianemico, con dos 
Filmtabs al dla. Appl. author: 
Thomas S. Bird. © 2Jan60; KK148333. 

Flujo abundante, Filmtab Bll3an. 
Appl. author: Thomas S. Bird. 
© 31Mar60; KK151965. 

Flujo abundante; Filmtab Bllsan. 
Cataratas Bridal veil, California. 
Appl. author: Thomas S. Bird. 
© llJan60; KK148970. 

Flujo abundante; Filmtab Bllsan. 
Cataratas Del Rlc Pilmaiquen, Chile 
Appl. author: Thomas S. Bird. 
© 25Jan60; KK148973. 



COMMERCIAL PRINTS AND LABELS 



Jan -June 



ABBOTT LABORATORIES. -Con. 

Plujo abundante; Filmtab Bllsan. 

Cataratas Kaieteur, Guayana Inglesa. 
Appl. author: Thomas S. Bird. 
© 30Dec59; KK148972. 
Flujo abundante; Pilmtab Bilsan. 
Cataratas Klubo, Congo Belga. 
Appl. author: Thomas S. Bird. 
© lFeb60 (in notice: 1959); 
KK14-8971. 
Flujo biliar abundante; Filmtab 
Bilsan. Appl. author: Thomas S. 
Bird. © 2Jan60 (in notice: 1959); 
KK148912. 
For certainty against the cocci; 
Erythrocln, an uncommon antibiotic 
for common infections. Appl. au- 
thor: C. S. Downs. © 18Nov59; 
KK149C46. 
For sheer sparkle-ln-the-spoon elegance 
. . . you can ' t find a better children's 
vitamin than Vl-Daylin. (Vi-Daylin 
dear doctor letter) Appl. author: 
C. S. Downs. © 22Jan60 (in notice: 
1959); KK149503. 
Geriactive with Filmtab Gerilets; a 
full range of dietary and therapeutic 
support for older patients. Appl. 
author: C. S. Downs. © 23Nov59; 
KK148481. 
Geriactive with Filmtab Gerilets; a 
full range of dietary and therapeutic 
support for older patients. List 
no. 6424. 7 Filmtabs. Appl. author: 
C. S. Downs. © l8Nov59; KK148476. 
Highly selective therapy in functional 
bowel disorders; the anticholinergic- 
ataractic , Filmtab Tralcyon. List 
no. 698O. Three starter samples. 
Appl. author: C. S. Downs. © 23Sep59; 
KK148473. 
Hospital price schedule, parenteral 
solutions and equipment. Appl. au- 
thor: C. S. Downs. © IMaroO; 
KK151027. 
Iberol fuerte signiflca hierro. 
[Blasting furnace] Appl. author: 
Thomas S. Bird. © 25May60; 
KKI51926. 
Iberol fuerte significa hierro. 

[Castings] Appl. author: Thomas S. 
Bird. © 25May60; KK151927. 
Iberol fuerte significa hierro. 
[Smelting pots] Appl. author: 
Thomas S. Bird. © 23May60; 
KK151924. 

Ibercl fuerte significa hierro. 
[Stone quarry] Appl. author: 
Thomas S. Bird. © 25May60; 
KK1 51925. 
Iberol means iron. Appl. author: 

C. S. Downs. © HMar60; KK1 51622. 

In obstetrics, too, a form of Nembutal 

will meet the need. Appl. author: 

C. S. Downs. © 28Nov59; KK148480. 

In surgery, too, a form of Nembutal 

will meet the need in barbiturate 

therapy. Appl. author: C. S. Downs. 
© l6Nov59; KK149045. 
Jarabe Norlsodrine. Promueve la expec- 
toracion; restablece la ventilacion 
pulmonar; suprime los broncospasmos. 
Appl. author: Thomas S. Bird. 
© 25Apr60; KK150717. 
Keep your hypertensives wide awake & 
working with new Oreticyl. Pro- 
fessional sample. 1 3ix-tablet vial 
Oreticyl Forte, list no. 6927; 1 six- 
tablet vial Oreticyl 25, list no. 
6922; 1 six-tablet vial Oreticyl 50, 
list no. 6931. Appl. author: C. S. 
Downs. © 10Dec59; KK150879. 
The lost tycoon, a vitamin tune; 
Filmtab Dayalets. Appl. author: 
C. S. Downs. © 23Feb60; KK1 50884. 
Nembutal; sedante-hipnotico. Appl. 
author: Thomas S. Bird. © 4Apr60; 
KK150614. 
New, Desoxyn Gradumet; a brief summary 
of clinical reports on appetite 
control for the obesity patient. 
Appl. author: C. S. Downs. 
© 24Dec59; KK149044. 



New 2-part plan for treatment of hyper- 
tension. Filmtab Harmonyl-N; Harmo- 
nyl. (In Geriatrics, Dec. 1958, 
p.97-A) Appl. author: C. S. Downs. 
© lDec58; KK147944. 

No, seebreek something, then he gave 
me the prescription; Selsun. 
(in American journal of medicine, 
Nov. 1959, P. 133) Appl. author: 
C. S. Downs. © 5Nov59; KKI51452. 
No turned-up no3es at this antibiotic 
suspension; Erythrocln. Appl. au- 
thor: C. S. Downs. © 7Mar60; 
KK1 50901. 

Norlsodrine in the Aerohalor disarms 
bronchospasm in the space of a 
breath. Appl. author: C. S. Downs. 
© 17Nov59; KK149049. 

Now, end this nightly ritual for your 
ulcer patients; Tral 75 nig. Gradumet. 
Appl. author: C. S. Downs. 
© 20May60; KKI51858. 

Now, ulcer patients can sleep through 
the night without pain or discomfort; 
Tral 75 mg. Gradumet. Appl. author: 
C. S. Downs. © l4Dec59; KK150086. 

Nuevo Dayamineral Dulcet; un producto 
mineral-vitaminico especial para 
ninos. (Spanish Dayamineral Dulcet) 
Appl. author: Thomas S. Bird. 
© 7Mar60; KK150361. 

Of crocuses & coughs, and Calcidrine, 

too. Appl. author: C. S. Downs. 

© lFeb60; KKI5O886. 

One-at-bedtime control of nocturnal 

secretion in peptic ulcer; Tral 

75 mg. Gradumet. Appl. author: 

C. S. Downs. © 23Sep59; KK148478. 

Oretic, a most potent means when the 
end is diuresis; Oreticyl, keep your 
hypertensives wide awake and working. 
Appl. author: C. S. Downs. 
© 7Apr60; KK150401. 

Oretic, your most potent means when 
the end is diuresis. Appl. author: 
C. S. Downs. © 2Jul59; KK148477. 

Oreticyl keeps hypertensives wide 
awake & working; a word about the 
enclosed 32-tablet trial samples, 
doctor. Appl. author: C. S. Downs. 
© 5Jan60; KKI51618. 

Oreticyl, Oretic with Harmonyl, anti- 
hypertensive combination. Appl. au- 
thor: C. S. Downs. © HMar60; 
KK1 50881. 

Panwarfin; oral anticoagulant therapy 
with less' juggling of dosage. 
Appl. author: C. S. Downs. 
© 17Feb60; KK150402. 

Para que crezea fuerte y sano; gotas 
Dayamineral. (Spanish Dayamineral 
gotas) Bull. Appl. author: 
Thomas S. Bird. © Abbott Laborato- 
ries International (in notice: 
Abbott Laboratories); 25Jan60; 
KK150826. 

Para que crezea fuerte y sano; gotas 
Dayamineral. (Spanish Dayamineral 
gotas) Horse. Appl. author; 
Thomas S. Bird. © Abbott Laborato- 
ries International (in notices 
Abbott Laboratories); 25Jan60; 
KK1 50825. 

Para que crezea fuerte y sano; gotas 
Dayamineral. (Spanish Dayamineral 
gotas) Tiger. Appl. authors 
Thomas S. Bird. © Abbott Laborato- 
ries International (in notices 
Abbott Laboratories); 25Jan60; 
KKL 50827. 

Para que crezea fuerte y sano; gotas 
Dayamineral. (Spanish Dayamineral 
gotas) Whale. Appl. authors 
Thomas S. Bird. © Abbott Laborato- 
ries International (in notices 
Abbott Laboratories); 25Jan60; 
KK1 50824. 
Patients and pooches. Nanci Foible. 
Reliable prescriptions. Appl. au- 
thors C. S. Downs. © 8Dec59l 
KK148474. 



Reemplaza el eslabon defleiente; 

Bevitln fuerte con higado lnyectable 

en Duplenvas. (Spanish Bevitin 

fuerte eon hlgato) 3-4-60, Appl. 

authors Thomas S. Bird. © lMar60; 

KK151353. 
Reemplaza el eslabon deficiente; 

Bevitin fuerte con higado lnyectable 

en Duplenvas. (Spanish Bevitin 

fuerte con higado) 3-25-60. Appl. 

author: Thomas S. Bird. © lMar§0; 

KK151160. 
Reemplaza el eslabon deficiente; 

Bevitin fuerte con higado lnyectable 

en Duplenvas. (Spanish Bevitin 

fuerte con higado) 4-1-60. Appl. 

author: Thomas S. Bird. © lMar60; 

KK151161. 
Reemplaza el eslabon deficiente; 

Bevitin fuerte con higado lnyectable 

en Duplenvas. (Spanish Bevitin 

fuerte con higado) 4-8-60. Appl. 

author: Thomas S. Bird. © lMar60; 

KK1 51162. 
Reliability in action; parenterals 

solutions and equipment. Toscanini 

conducts. (In Surgery, gynecology & 

obstetrics, Jan. i960, insert, 

p. 26-30) Appl. author: C. S. Downs. 

© 4jan60; KK150082. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 

(English Erythrocln safety first) 

[Automobile] Appl. author: Thomas S. 

Bird. © 27Jan60; KK149982. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 

(English Erythrocln safety first) 

[Bobby] Appl. author: Thomas S. 

Bird. © 27Jan60; KK149988. 
Safety first in antibiotic therapy; 

Pilmtab Erythrocln stearate. 
(English Erythrocln safety first) 

[Directional signal] Appl. author: 

Thomas S. Bird. © 27Jan60; 

KK149986. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 
(English Erythrocln safety first) 

[Semaphore] Appl. author: 

Thomas S. Bird. © 27Jan60; 

KK149989. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 

(English Erythrocln safety first) 

[Signal tower] Appl. author: 

Thomas S. Bird. © 27Jan60; 

KK149987. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 

(English Erythrocln safety first) 

[Train] Appl. author: Thomas S. 

Bird. © 27Jan60; KK149984. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 

(English Erythrocln safety first) 

[Train signals] Appl. author: 

Thomas S. Bird. © 27Jan60; 

KK149985. 
Safety first in antibiotic therapy; 

Filmtab Erythrocln stearate. 

(English Erythrocin safety first) 

[Truck] Appl. author: Thomas S. 

Bird. © 27Jan60; KK149983. 
She's heard the call for Vi-Daylin, the 

multivitamin formula for growing 

youngsters; and new for grown-up kida 

Vi-Daylin Dulcet tablets, (in Ameri- 
can druggist, Jan. 11, I960, p. 34) 

Appl. author: C. S. Downs. 

© 7Jan60; KKL51024. 
Solutions for veterinary use. Appl. 

author; C. S. Downs. © 8Apr60; 

KEL 50882. 
Soothing invitation to inviting 
slumber; Placidyl. Appl. authors 

C. S. Downs. © 20Nov59; KK149048. 
Sound medical reason behind the formula 

of Filmtab Iberol; potent antianemla 

therapy plus the complete B-complex. 

Appl. author: C. S. Downs. 

© 12Peb60; KKI50885. 



1960 



CURRENT REGISTRATIONS 



Specialty; prescription specialists, 
[ice skater Jumping over barrels] 
Appl. author: C. S. Downs. 
© 26jan60; KK149502. 
Specialty; prescription speclaltlsts. 
[Skin diver facing fish] Appl. au- 
thor: C. S. Downs. © HMay60; 
KK151621. 

Specialty; prescription specialists. 
[Toreador] Appl. author: C. S. 
Downs. © 29Mar60; KK151026. 

Story of a stitcher; Fllmtab Dayalets. 
Appl. author: C. S. Downs. 
© 8Apr60; KKI51623. 

Sucaryl, biggest name in America in 
non-caloric sweeteners, (in Ameri- 
can druggist, Jan. 11, i960, p. 35) 
Appl. author: C. S. Downs. 
© 7Jan60; KK1 51022. 
Sur-Bex with C. Nutrition; soft spongy 
gums. Appl. author: C. S. Downs. 
© 3Jun60; KK1 51856. 

Suspension Kaltin con neomlclna; detlene 
y corrige la dlarrea. 60 ml. 
Appl. author: Thomas S. Bird 
© 3May60; KK150924. 

Terapia comblnada antlcollnergica y 
tranquillzante, Fllmtab Tral-Da; 
6 tabletas. Un procedlmlento origi- 
nal y unico de terapia prolongada, 
Tral Gradumet; 6 tabletas. Appl. 
author: Thomas S. Bird. © 9Jun60; 
KK151723. 

That's an order; reliable prescrip- 
tions. [Enraged umpire] Appl. 
author: C. S. Downs. © 26Peb60; 
KK149504. 

That's an order; reliable prescriptions. 
[Man's hand pointing to pile of 
potatoes beside seated soldier] 
Appl. author: C. S. Downs. 
© Uun60; KK151857. 
That's an order. Reliable prescrip- 
tions. [Woman pointing to sink full 
of dishes] Appl. author: C. S. 
Downs. © 20Apr60; KKL50883. 

That's an order; reliable prescrip- 
tions. [Woman stamping foot, stand- 
ing beside boy with violin] Appl. 
author: C. S. Downs. © 5Feb60; 
KK149501 . 

3 vitamins by Abbott In the miniature 
table bottles. Fllmtab Dayalets; 
Filmtab Optilets; Fllmtab Sur-Bex 
with C. Appl. author: C. S. Downs. 
© lMar60; KKI51619. 

Tral In compresse Gradumet; nuova 
t.ecnlca per una terapia ad azione 
protratta. Appl. author: Thomas S. 
Bird. © 25Apr60; KK150718. 

Up with his ulcer again at night, 
doctor, but you can end it once and 
for all with new Tral. Appl. author: 
C. S. Downs. © lMar60; KK150902. 

Weight control programs effective or 
ineffective? Desoxyn Gradumet. 
Appl. author: C. S. Downs. 
© 3Jun60; KK1 52266. 

When the patient has edema; Oretic. 
When the patient is hypertensive; 
Oreticyl. Oreticyl Forte & 4 other 
samples. Appl. author: C. S. Downs. 
© 10Dec59; KK150880. 

When there's one of these In her 
future, she'll need one of these 
each day; Pramllets. Appl. author: 
C. S. Downs. © 8jun60; KK1 52265. 

Why does all the talk about dandruff go 
In one ear and not the other? Sel- 
sun. Anemia in convalescence; Film- 
tab Iberol. (In The New physician, 
Mar. I960, p. 17-18) Appl. author: 
C. S. Downs. © 25Feb60; KKI5OO83. 

Your most potent means when the end 
is saluresis; confirmed in clinical 
study. Oretic. Appl. author: C. S. 
Downs. © 4Jan60; KK149505. 

Your patients can woo and win elusive 
slumber without barbiturates; 
Placldyl. (In GP, Nov. 1959, p. 373) 
Appl. author: C. S. Downs. 
© 100ct59; KK151450. 



ABBOTT LABORATORIES INTERNATIONAL. 
Abbott Laboratories. 



SEE 



ACME APPLIANCE MANUFACTURING CO. © 

Eliminates door drilling; series 1000. 
(In Hardware consultant, May i960, 
p. 51) © lMay60; KK1 51674. 
How to install folding doors using 
Acme surface mounting Fold-A3ide 
door hardware, series 2000 
(Form 88-2401) © l6jun60; 
KK1 51836. 
A 1001 combinations. Sliding door 
combinations possible with Acme 
series 1000. (in Hardware con- 
sultant, Mar. I960, p. 17) 
© lMar60; KKI50362. 
32- jewel movement; series 1000, dis- 
tinctive sliding door hardware, 
(in Hardware consultant, June I960, 
p. 31) © Uun60; KK1 51835. 
A twist of the wrist . . . series 1000 
for sliding doors weighing up to 100 
lbs. (in Hardware consultant, Apr. 
I960, p. 61) © lApr60; KK1 50744. 

ACME CHEMICAL CO. © 

What do you know about basketball? 
(Accoquiz no. 12) Appl. author: 
George J. Halaska. © 23Dec59; 
KK148057. 

ACME ENGINEERING CO., INC. © 
Bob Ford's Boner-Grams. No. 2. 
© 25Feb60; KK1 50521. 

ADDRESSOGRAPH-MULTIORAPH CORP. © 

Automated data processing, (in 

Business week, May 14, i960, p. 8-9) 
Appl. author: John H. Gerber. 
© l4May60; KK1 52029. 

Engine maker mechanizes paperwork, 
turns up high-powered savings. 
Multlgraph Hultllith offset dupli- 
cator, model 1250. (In Business 
week, Jan. 30, i960, p. 88) Appl. 
author: Charles Farran. © 30Jan60: 
KK149086. 

Found: new way to stop steel from 
getting lost, (in Newsweek, May 30, 
I960, p. 64) Appl. author: John H. 
Gerber. © 30May60; KKI5203O. 

How Butler Brothers creates good 
customer impressions. Endorsed by 
E. L. Swans on. (in The Office, June 
I960, p. 16-17) Appl. author: John H. 
Gerber. © Uun60; KK152028. 

How 5 salesmen contact 6,000 Joes, 
Jims and Bills every month. 
Addressograph model 1938 letter 
writer, (in Time, Jan. 25, i960, 
p. 103) Appl. author: Charles Farran, 
© 25Jan60; KK149085. 

How millions of bank checks do their 
own bookkeeping. (in Time, May 16, 
I960, p. 112) Appl. author: John H. 
Gerber. © l6May60; KKI52031. 

It's a fact, the new Multllith offset 
model 2550 is the world's most ad- 
vanced duplicator. (In ODR repro- 
ductions review, Feb. i960, p. 48-49) 
Appl. author: Charles Farran. 
© lFeb60; KK149621. 

Multlgraph methods help tell the world 
in less than 3 minutes. Model 2550. 
(In The Office, Feb. i960, p.ll8- 
119) Appl. author: Charles Farran. 
© lFeb60; KK149622. 

New Multilith offset model 2550. 
(In ODR reproductions review, Dec. 
1959, p. 50-51) Appl. author: Charles 
Farran. © lDec59; KK148522. 

Now they're saving $50,000 a year with 
Multlgraph methods. Multlgraph 
Multllith offset duplicator, model 
1250. (In Newsweek, Feb. 1, I960, 
p.l) Appl. author: Charles Farran. 
© lFeb60; KK149084. 

60,000 engineering prints now stock- 
filed for instant use. Multlgraph 
Multilith offset duplicator, model 
1250. (in Business week, Feb. 20, 
i960, p. 132) Appl. author: Charles 
Farran. © 20Feb60; KK149623. 



You get a new kind of convenience when 
you buy this i960 car. (in Newsweek, 
Dec 21, 1959, p. 73) Appl. author: 
Charles Farran. © 21Dec59: 
KK148523. 

ADELL CHEMICAL CO. © 

Lestex liquid detergent for laundering. 

© 9May60; KK151031. 
New laundry Lestare dry bleach for 
laundering. © 26Feb60; KK150460. 

ADLER, ESTHER. © 

Why drop dead when the Esther Adler 
Re-Nu-Cell unit Is a lifesaver? 
Re-Nu-Cell therapy. © 23Feb60; 
KK149178. 

ADOLPH'S, LTD. © 

How to prepare low cost barbecues; 
meat tenderlzer. (In Sunset, Aug. 
1956, p. 126) Appl. author: James P. 
Shelley. © 25Jul56; KK149457. 

AEROQUIP CORP. © 

Aircraft engineering bulletin. 

29. Hose proof test adapters. 
© 27Jan60; KKI50023. 

30. Hose line hand assembly tools. 
© 27Jan60; KK150024. 

31. F-709 hose cut-off machine. 
© 27Jan60; KK150025. 

32. F-I766 BV bench vise. 
© 27Jan60; KK150026. 

33. F-1849 bleeder valve. 
© 27Jan60; KK150028. 

34. F-2328 hydrostatic hose test 
stand. © 27Jan60; KKI50027. 

35. F-2244 hose wash stand. 
© 27Jan60; KK150029. 

36. F-2325 hose cover stripping 
tool. © 27Jan60; KKI5OO3O. 

37. P-2331 elbow position angle 
protractor. © 27Jan60; KKI50031. 

38. F-2396 socket assembly machine. 
© 27Jan60; KK150032. 

39. F-2286 segmented fitting 
assembly tool. © 27Jan60; 
KK150033. 

Railroad loader beam^ cargo control 
system. (Product bulletin, 
GLB/lll) © l8Mar60; KKI51969. 

AGRAFOAM. 

Planta-Foam, a treatment for potting 
soil, garden soil, and planter 
mixes. Contents 1 qt. © Norman L. 
O'Brien & Chester H. O'Brien d.b.a. 
Agrafoam; 21Jan60; KK149033. 

AIR DEVICES, INC. © 

Agitalr Decoraire extruded aluminum 

grilles. Appl. author: Cortland 

N. O'Day. © 28Jan60; KK148711. 
Agitalr type DS pull-down filter. 

Appl. author: Cortland N. O'Day. 

© 28Jan60; KK148710. 



AIRCRAFT FITTING CO. © 
Flareless tube fittings. 
KK1 51368. 



© HMay60; 



AIRGGIDE INSTRUMENT CO. © 

At last, 2-way conversation; skier to 
boat, boat to skier with the new 
Airgulde Ski-Talkie. (in The Boat 
Industry, Mar. I960, p. 201) 
© 10Mar60; KK152167. 

For triple the thrills when under way; 
sea speed marine speedometers, (in 
Outboard, Apr. I960, p. 32) 
© 25Mar60; KK1 52166. 

It's a pleasure to keep an eye on 
time and the weather with Airgulde 
marine clocks and barometers. (In 
The Boating industry, May I960, 
p. 234) © 10May60; KKI52165. 

It's easy and fun to keep on course 
with Airgulde marine compasses. 
(In The Boating industry, Feb. I960, 
p. 216) © 10Feb60; KK152170. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AIRGUIDE INSTRUMENT CO. -Con. 
No wonder you see them everywhere ; 

Airguide offers today's most complete 
line of fine marine instruments. 
(In The Boating industry, Jan. I960, 
p. 329) © 10Jan60; KKI52169. 
Now Airguide Ski-Talkie, 2-way inter- 
communication; skier to boat, boat to 
skier. © 28Jan60; KK1519^6. 
Speed afloat is fully enjoyed with 
Airguide marine speedometers with 
Contralog movement, (in The Boating 
industry, Feb. i960, p. 217) 
© 10Feb60; KK1 52171. 
Tops in outboard fun depends upon the 
motor's peak performance ; illuminated 
outboard tachometers, (in Outboard 
progress magazine, Feb. I960, p. 18) 
© 10Feb60j KK1 52168. 

AIRITE PRODUCTS, INC. © 

Pressure vessels. © 28Sep59; 
KK147981. 



ALASKA JEWELRY CO. © 

The story of Alexandrite. © 22Jan60; 
KK148363. 

ALBIN, CHARLES H. SEE Show-House. 

ALD, INC. © 

Own a second business, operate in your 
3pare time; Westinghouse Laundromat. 
(In U.S. news & world report, 
Jan. 9, 1959, p. 87) © 9Jan59 (in 
notice: 1958); KKI50862. 

ALEL FLORIST CORP. © 

Alfredo Flowers recommends Fredal as 
the perfect flower holder to arrange 
dry or artificial flowers. © 6Nov59; 
KKl.4.8247. 
Fredal, the perfect flower holder to 
arrange dry or artificial flowers. 
© 6Nov59; KK149657. 

ALLIED INTERESTS, INC. © 

Emergency survival sanitation; Kernall . 
Approx. wt. 5 lbs. © 13Jun60; 
KKI51750. 

ALLSTATE PAPER PRODUCTS, INC. © 

Disposable genuine filter paper 
vacuum cleaner bags. Designed to 
fit Hoover. © 25Jan60; KK148727. 

Disposable, genuine filter paper 
vacuum cleaner bags. Hoover 
canister. © 22Feb60; KK149507. 

Genuine filter paper, disposable 
vacuum cleaner bags. Designed to 
fit Electrolux models. © 25Jan60; 
KK148728. 

This package contains 4 genuine filter 
paper zipper refills; disposable 
paper dust bags to fit most upright 
vacuum cleaners. © 25Jan60; KK148661. 

ALLSTATE VACUUM SUPPLY CORP. © 

The price is right. (Vacuum cleaner 
bags price list) © HFeb60; 
KK149195. 

ALRO PRODUCTS CO. © 

New, in hot and cold insulated bottles; 
Poly-Therm. © l6Dec59i KK148120. 

Unbreakable, fully insulated Poly- 
Therm, for hot and cold beverages. 
28 ounce capacity. © l6Dec59; 
KK148119. 

ALTHEIMER & BAER, INC. © 

All-timer Viscount cleartone, powerful 
6-transistor shirt pocket portable 
radio. Jordans Jewelers. (In Yank- 
ton press & Dakotan, Mar. 3, i960) 
Appl. author: Milton Altheimer. 
© 3Mar60; KKI50162. 
Decorated dinnerware; every piece 
genuine Melmac; complete service 
for 8. Millner-Berkey. (In Miami 
dally news-record) Appl. author: 
Milton L. Altheimer. © HMar60; 
KK150613. 



Dormeyer electric mixer plus 43 piece 
genuine Melmac break-resistant 
dinnerware. Les Ferrell, Jewelers. 
(In Sun news) Appl. author: Mil- 
ton L. Altheimer. © 13Mar60; 
KK1 50612. 

4-5-plece deluxe Dormeyer home workshop. 
Polan's Jewelers, Inc. (In A3hland 
dally Independent) Appl. author: 
Milton L. Altheimer. © 20Mar60; 
KK150060. 

Gossip bench; phone desk and step 
table. Fetter Furniture Company. 
(In Huntington advertiser) Appl. 
author: Milton Altheimer. © 4Mar60; 
KK150156. 

Hand painted 79 pieces semi porcelain 
dinnerware & footed etched glass- 
ware. Friend. (In The Dominion 
news) Appl. author: Milton Altheimer. 
© 26Feb60; KK150155. 

Melmac break-resistant dinnerware plus 
stainless tableware. Hart Jewelry 
Co. (In Journal -news, Hamilton, 
Ohio) Appl. author: Milton L. 
Altheimer. © 17Mar60; KK15O059. 

Modern desk with book and magazine 
shelf. LeRoy's Jewelers. (In 
Los Angeles examiner) Appl. author: 
Milton A. Altheimer. © 13Mar60; 
KK150058. 

116 pieces, socket wrench tool set & 
jumbo tool box. Block Bros. (In 
Beacon Journal, Akron, Ohio) 
Appl. author: Milton L. Altheimer. 
© 13Mar60; KKI5OO57. 

Shetland . . . polisher, scrubber, rug 
cleaner. Earle's Jewelers. (In 
Corning leader) Appl. author: Milton 
Altheimer. © 3Mar60; KKI5OI63. 

ALTMAN (B.) & CO. © 

Which way will you wear the new Basic 
dress? (In The New York times, 
Jan. 31, I960, p. 9) © 31Jan60; 
KK149004. 

ALTNOW, GEORGE GUSTAV. 

Pacific Wire-Grams. SEE Pacific 
Wire Works Co. 

AMALGAMATED SUGAR CO. © 

Free entry blank; win all the groceries 
you can carry in 5 minutes. White 
Satin sugar. Appl. author: Pacific 
National Advertising Agency, Joe 
Bennett. © 2Feb60; KK149598. 

AMERICAN AUTOMATIC ICE MACHINE CO. © 
Crystal tips bits ice maker: model 

A-36. © 25JU159J KK148064. 
Crystal tips or chips automatic ice 
maker, model B-500-B-1. © 25Jul59; 
KK148062. 
Crystal tips, world's only 2-ln-l ice 
makers to provide better ice, better 
service all these ways. © 25May59; 
KK148065. 
Model A-12 crystal tips bits Ice 
maker. © 25May59; KK148063. 

AMERICAN AUTOMOTIVE BRAKE SERVICE, INC © 
Brakes relined. (In Akron beacon 

Journal, Feb. 28, i960, p. 24) Appl. 
author: Mort Leeper. © 28Feb60: 
KK150240. 



AMERICAN BAKING CO. © 

Mell's bambino twins. © 25JanoO 

(in notice: 1959); KK151017. 
Meli's paiaano rolls. © 25Jan60 

(in notice: 1959); KKI51015. 
Meli's paisano sliced Italian round 

loaf. © 25Jan60 (in notice: 1959); 

KK1 51016. 

AMERICAN CAN CO. DIXIE CUP DIVISION. © 
At last, a paper cup that doesn't spoil 
the taste of good coffee; Dixie Mira- 
Glaze. (In The Saturday evening 
post, Feb. 13, I960, p. 61) Appl. 
author: Hicks & Grelst, Inc. 
© 9Feb60; KK149258. 



At last, a paper cup that doesn't spoil 
the taste of good coffee; Dixie Mlra- 
Glaze cups. (In The Saturday evening 
post, Apr. 9, I960, p. 115) Appl. au- 
thor: Hicks & Greist, Inc. 
© 4Apr60; KKI50349. 

At last, a paper cup that doesn't 
spoil the taste of good coffee; 
Mira-Glaze. (in The Saturday evening 
post, Mar. 12, I960, p. 2) Appl. au- 
thor: Hicks & Greist, Inc. 
© 8Mar60; KK149557. 

Chilly Bear frosted malted. Dixie 
cup. Boating scene. 12 fl. oz 
© 12Jan60; KK148356. 

Chilly Bear frosted malted. Dixie 
cup. Skating scene. 12 fl. oz. 
© 12Jan60; KK148357. 

Chilly Bear frosted malted. Dixie 
cup. Sleighing scene. 12 fl. oz. 
© 12Jan60; KK148355. 

Chilly Bear frosted malted. Dixie 
cup. Snowball scene. 12 fl. oz 
© 12Jan60; KK148354. 

Chilly Bear frosted malted. Dixie 
cup. Water 3kilng scene. 12 fl. 
oz. © 12Jan60; KK148358. 
Creamed cottage cheese. (Dairyview) 
Dixie container. 1 pt. llq. 
© 29Mar60; KK1 50292. 

Dixie Cup's brand new 5-ounce dispens- 
er. Which size Dixie cup suits your 
tribe best? (in The Saturday evening 
post, Mar. 26, i960, p. 56-57) Appl. 
author: Hicks & Greist, Inc. 
© 21Mar60; KK149695. 

Dixie cup's brand new 5-ounce dispenser. 
Which size Dixie cup suits your tribe 
best? (In Woman's day, Apr. i960, 
p. 9^-95) Appl. author: Hicks & 
Greist, Inc. © llMar60; KKl4g6l6. 

Fern design. Dixie Mlra-Glaze cup. 

7 fl. oz. © 25Jan60; KK148557. 
The growingest kids eat ice cream in 
Dixie cups. (in The Saturday evening 
post, Apr. 30, i960, p. 48) Appl. 
author: Hicks & Greist, Inc. 
© 24Apr60; KK150666. 

Kids learn to help themselves with 
cups from a Dixie dispenser, (in 
The Saturday evening post, May 14, 
i960, p. 2 of cover) Appl. author: 
Hicks & Greist, Inc. © 9May60; 
KK151021. 

Kids love to help themselves with cups 
from a Dixie dispenser. (in The 
Saturday evening post, Apr. 16, 
i960, p. 63) Appl. author: Hicks & 
Greist, Inc. © HApr60; KKI5O667. 

Quick meals are a cinch with cups from 
Dixie '3 new 9-ounce dispenser and 
matching Dixie plates, (in The Sat- 
urday evening post, May 28, i960, 
p. 42) Appl. author: Hicks & Greist, 
Inc. © 23May60; KK151381. 

To each his own clean Dixie cup. 
(In The Saturday evening post, 
Feb. 27, I960, p. 18) Appl. author: 
Hicks & Greist, Inc. © 23Feb60; 
KK149259. 

Truly a lick to grow on ice cream in 
Dixie cups. (In The Saturday even- 
ing post, Nov. 7, 1959, p. 1114.) 
Appl. author: Hicks & Greist, Inc. 
© 3Nov^9; KKllj.8097. 

AMERICAN CAN CO. MARATHON DIVISION. © 
Bonus white enriched bread; count the 
slices. Wt. 1 lb. 9 oz. © 2Jun60; 
KK1519^0. 
Holsum home style enriched bread. 
Net wt. 1 1/2 lbs. © 23Mar60; 
KK150342. 
AMERICAN CLOCK CO. 

Featuring dual motored clock movements 
for remote setting. © Bert Benjamin 
Isaacs d.b.a. American Clock Co.; 
24Sep59; KK149108. 

AMERICAN CRUCIBLE PRODUCTS CO. KENCO 
PUMP DIVISION. © 
Kenco completely submersible pumps 

catalog - data file. Appl. author: 

Paul H. Pheiffer. © 1Nov59; 

KK150716. 



1960 



CURRENT REGISTRATIONS 



AMERICAN DAIRY ASSN. © 

New flavor for an old favorite, made 
with evaporated milk and Pillsbury 
pie crust mix. Pumpkin-orange 
chiffon pie. (In The American 
weekly, Nov. 1, 1959, P-8) Appl. 
author: Campbell-Mithun, Inc. 
© 1Nov59; KK149132. 

Thrifty, easy ways to enjoy your own 
cheese festival. (In The American 
weekly, Oct. 4, 1959, p.10-11) 
Appl. author: Campbell-Mithun, Inc. 
© 40et59j KK149131. 

AMERICAN FURNITURE CO., INC. © 

American Furniture Co. opens the door 
to quality homes with the Golden Key; 
Golden Key program, (in The El Paso 
times, May 1, i960, p.l7-B) 
© lMay60; KK151995. 

AMERICAN HOME PRODUCTS CORP. BOYLE- 
MIDWAY. SEE Boyle -Midway. 

AMERICAN INSTITUTE OF TIMBER CONSTRUC- 
TION. © 
Camber and deflection; glued laminated 

beams. Sa 11.02. © 29Dec59; 

KK148073. 
Guide specification; structural timber 

framing. Section 900. © 29Dec59; 

KK148074. 
Heavy timber construction definition. 

Section 1000. © 29Dec59> KK148071. 
Selection of adhesives. Sa 11.06. 

© 29Dec59; KK148072. 
Treating standard. Section 1100. 

© 29Dec59; KK148075. 

AMERICAN MACHINE & FOUNDRY CO. © 

You are cordially invited to see the 
I960 Wheel Rama. © 5Mar60; 
KK1 51957. 

AMERICAN MACHINE & FOUNDRY CO. BAKERY 
MACHINERY DIVISION. © 
Your Amflow magic baker promotion 
kit. © I60ct59; KK149340. 



AMERICAN MANUFACTURING CONCERN, a 
Falcon toys that last. Desk black- 
board. © 29Feb60; KKI51959. 

AMERICAN MONORAIL CO. © 

Newest, most efficient cleaning and 
handling equipment. (Bulletin CB-4) 
© 23May60; KK1 51427. 
Outer space is not our specialty, 
we explore inner space, (in 
Factory magazine, May i960, p. 457) 
© lMay60; KK151920. 

AMERICAN MONORAIL CO. CONVEYOR DIVI- 
SION. © 

It will pay for Itself in 2 years, 
says plant manager. Cable-way 
overhead conveyor. (In Automation, 
Mar. I960, p. 1511 © lMar60; 
KK149366. 

AMERICAN OLEAN TILE CO. © 

Now installation time reduced with 
Perma-Bak mesh-mounted ceramic 
mosaics. Appl. author: Arndt, 
Preston, Chapin, Lamb & Keen, Inc. 
© 15Feb60; KK150984. 

AMERICAN RADIATOR & STANDARD SANITARY 
CORP. INDUSTRIAL DIVISION. © 
Look what's up In air conditioning and 
power. Air-Llft; Power- Lift. Form 
no.B-6329. © l8Jan60 (in notice: 
1959); KK149520. 
Put power savings in your pumping 
station plans. Gyrol fluid drive. 
Form no.A-619. © lMay59; KKlI;820i|. 

AMERICAN SAFEGUARD ENGINEERS. 

American buyer, make < America quality 
conscious. Licensed laboratory, 
scientifically tested. © American 
Safeguard Engineers, a firm consist- 
ing of James R. Meade & Beatrice E. 
Meade; 19Feb60; KK149175. 



AMERICAN SEATING CO. © 

Teacher's pride? Or, teacher's 
problem? Classroom furniture. 
© 28Dec59; KK1 50244. 

AMERICAN SISALKRAFT CORP. © 

Non-staining Seekure, a Sisalkraft 
product; a non-asphaltic waterproof 
paper for protecting and curing con- 
crete. © 15Dec59; KK148194. 

AMERICAN THERMOS PRODUCTS CO. © 
Holtemp. Decorated bottle barrel. 

© l6Mar60; KK1 51740. 
Thermos brand new Stronglas replacement 

filler; fits all brands of pint 

wide mouth vacuum bottles. N0.52F. 

© 4Dec59; KK148463. 
Thermos brand new Stronglas replacement 

filler; fits all brands of 10 oz. 

standard neck vacuum bottles. 

No.20F. © l4Dec59; KK148466. 
Thermos brand outing kit, no. 325. 

© 26Apr60; KK151028. 
Thermos brand vacuum bottle. No. 2234. 

Pint size. © 4Nov59; KK148465. 
Thermos brand wide mouth vacuum bottle. 

No. 5286. Pint size. © 25Nov59; 

KK148464. 

AMERICAN TOBACCO CO. © 

The cigarette is Lucky Strike; get the 
honest taste. Fishing scene, (in 
The Saturday evening post, July 18, 
1959) Appl. author: Batten, Barton, 
Duratlne & Osborn, Inc. © l4JulS9- 
KK1 50784. 

Dual filter does it; Tareyton. Camera 
studio scene. (In The Saturday eve- 
ning post, Jan. 16, I960, p. 49) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 12Jan60; 
KK148705. 

Dual filter does It; Tareyton. Couple 
in foreground. (In Newsweek, Mar. 7, 
I960, p. 4 of cover) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 2Mar60; KKI5052O. 

Dual filter does it; Tareyton. 
[Couple looking at pack in fore- 
ground: couple standing in back- 
ground] (in The Saturday evening 
post, Mar. 12, I960, p. 45) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 8Mar60; KKI51328. 

Dual filter does It; Tareyton. Couple 
seated in restaurant. (In This week 
magazine, Nov. 1, 1959, P.3^) Appl. 
author: Lawrence C. Gumbinner Adver- 
tising Agency. © lNov59; KK147976. 

Dual filter does it; Tareyton. Dinner 
scene. (in The Ranger, San Antonio, 
Oct. 12, 1959, P- 6) Appl. author: 
Lawrence C. Gumbinner Advertising 
Agency. © 120ct59; KK147974. 

Dual filter does It; Tareyton. 
Endorsed by Jim Gilliam. (in 
Chicago defender, May 7, I960, p. 7) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 7May60; 
KK1 5H37. 

Dual filter does it; Tareyton. Girl 
carrying books, & boy. (in Syracuse 
daily orange, Nov. 9, 1959, p.4) 
Appl. author: Lawrence C. Gumbinner 
Advertising Agency. © 9Nov59; 
KK147977. 

Dual filter does It; Tareyton. Green- 
house scene. (In Life, Oct. 12, 
1959, p. 129) Appl. author: Lawrence 
C. Gumbinner Advertising Agency. 
© 80ct59; KK147973. 

Dual filter does It; Tareyton. Large 
pack & beach scene. (in Newsweek, 
May 2, i960, p. 98) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 27Apr60; KK1 51337. 

Dual filter does it; Tareyton. Large 
pack & beach scene. ( University- 
daily Kansan, Apr. 11, i960, p.4) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © HApr60; 
KK151139. 



Dual filter does It; Tareyton. Large 
pack & boat scene through porthole. 
(In The Daily Pennsylvania^ Phila- 
delphia, May 13, I960, p. 5) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 13May60; KK151339. 
Dual filter does it; Tareyton. Large 
pack & golf scene, (in Night owl 
reporter, New York University, 
May 9, I960, p.4) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 9May60; KKI51138. 

Dual filter does it; Tareyton. Left 
hand & filter cut away. (In The 
Scarab, Feb. i960, p. 29) Appl. au- 
thor: L. C. Gumbinner Advertising 
Agency. © 5Feb60; KKI5OI67. 

Dual filter does it; Tareyton. Left 
hand; cigarette pack, (in The 
Swarthmore phoenix, Oct. 6, 1959, 
p.4) Appl. author: Lawrence C. 
Gumbinner Advertising Agency. 
© 60ct59i KK147972. 

Dual filter does it; Tareyton. Left 
hand holding cigarette, 2 fingers of 
right hand & pack, (in Look, Feb. 2, 
I960, p. 101) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 19Jan60; KKI51338. 

Dual filter does it; Tareyton. Left 
hand, large cigarette & pack. (in 
The Philadelphia tribune, Mar. 22, 
I960, p. 2) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 22Mar60; KKI50519. 

Dual filter does it; Tareyton. Left 
hand, 2 fingers right hand, cigarette 
& pack. (In The Bridgeport post, 
Oct. 20, 1959, p. 16) Appl. author: 
Lawrence C. Gumbinner Adverltising 
Agency. © 200ct59; KK147975. 

Dual filter does it; Tareyton. 
2 hands, filter cut-away & pack. 
(In Today (The Philadelphia In- 
quirer magazine) Feb. 21, i960, 
p. 43) Appl. author: L. C. Gumbinner 
Advertising Agency. © 21Feb60; 
KK149774. 
Frood finds the right girl for marriage- 
minded seniors. Lucky Strike, (in 
The Dally trojan, Apr. 26, i960) 
Appl. author: Batten, Barton, Durs- 
tine & Osborn, Inc. © 26Apr60; 
KK1 51458. 

Get satisfying flavor so friendly to 
your taste; Pall Mall. Artichoke. 
(In Newsweek, Apr. 18, i960, p. 35) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 13Apr60; 
KKI5057O . 

Get satisfying flavor, so friendly to 
your taste; Pall Mall. [Honeydew 
melon] (In The Saturday evening 
post, Feb. 27, I960, p. 47) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 23?eb60; KK149998. 

Get satisfying flavor, so friendly to 
your taste; Pall Mall. Orange 
slices. (In Progressive farmer, 
Feb. I960, p. 65) Appl. author: 
Sullivan, Stauffer, Colwell & Bayles, 
Inc. © 15Jan60; KK149070. 

Get satisfying flavor, so friendly 
to your taste; Pall Mall. [Peaches] 
(in Progressive farmer, July I960, 
p.25B) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 15Jun60; KK1 52191. 

Get satisfying flavor, so friendly to 
your ta3te; Pall Mall. [Raspberries] 
(In Time, June 6, i960, p. 27) Appl. 
author: Sullivan, Stauffer, Colwell 
Sc Bayles, Inc. © Uun60; KK1 51707. 
Get satisfying flavor, so friendly to 
your taste; Pall Mali. [Soft drink] 
(in Time, May 9, I960, p. 31) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 4May60.: KK1 51214. 

Get satisfying flavor so friendly to 
your taste. Pall Mall. [Tomato 
juice & ash tray] (In Look, Jan. 
19, I960) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 5Jan60; KKl48l88. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AMERICAN TOBACCA CO. -Con. 
Get the honeat taste of a Lucky Strike. 
Endorsed by Bill Lundigan, star of 
Men into space. (in The Saturday- 
evening post, Oct. 10, 1959, p. 47) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 60ct59; 
KK1 50785. 
Get the honest taste of a Lucky Strike. 
Fireman washing truck. (in The Sat- 
urday evening post, Sept. 12, 1959, 
P. 53) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 8Sep59; 
KK1 50776. 
Ghost charge haunts Lucky Strike's 
Dr. Frood. (In The Daily trojan, 
Apr. 1, i960) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© lApr60; KK1 51457. 
Good new3 about American Tobacco 

Company's brand of the month; Tarey- 
ton. Dual filter doubles sales. 
(In Food topics, Apr. i960) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 22Mar60; KKI50782. 
Happiest smoking since filters began; 
new air-cooled Riviera with the 
twin- white filter, (in Milwaukee 
sentinel, Apr. 6, I960, p. 15) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 6Apr60; KKl 52033. 
Happiest smoking since filters began; 
new, Riviera, cool green innner filter 
with chlorophyll. (In The Phoenix 
gazette, Apr. 5, i960, p.l4) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 5Apr60; KK151401. 
Happiest smoking since filters began; 
new Riviera with the cocl green 
filter inside, (in The Seattle 
times, Apr. 4, i960, p. 7) Appl. au- 
thor: Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 4Apr60; KK15l8j4. 
If I can't get you to switch to Luckies, 
these will. Lucky Strike. (in Sun- 
day news, New York, Nov. 22, 1959, 
p. 133) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 22Nov59; 
KK1 50787. 
If you're aiming for honest taste, 

here's the bull's-eye. Lucky Strike, 
(in Sunday news, New York, Nov. 8, 
1959, P. 138) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 8Nov59; KK1 50788. 
Keep them on hand for your holiday 
entertaining; Tareyton. (In Look, 
Dec. 8, 1959, p. 81) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 29Nov59; KK148706. 
Lucky Strike; get the genuine article, 
get the honeat taste. [Race track 
scene] (in Farm & ranch, Sept. 1959) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 10Aug59; 
KK150759. 
Lucky Strike presents Dear Dr. Frood. 
Baffling blot fails to faze Frood. 
(in The Ball State news, Jan. 12, 
I960) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 12Jan€0j 
KK1 50765. 
Lucky Strike presents Dear Dr. Frood. 
Dr. Frood '3 moral of the month: 
brevity is the soul of wit. (in The 
Ram, Nov. 5, 1959, p. 8) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 5Nov59; KK150779. 
Lucky Strike presents Dear Dr. Frood. 
Dr. Frood '3 moral of the month: most 
college students today do not know 
the meaning of the word adversity, 
(in The Denver clarion, Oct. 13, 
1959, P. 5) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 130ct59; KKI5078I. 
Lucky Strike presents Dear Dr. Frood. 
Dr. Frood 's moral of the month: 
things worth having are worth working 
for. (In The Denver clarion, Oct. 6, 
1959, p. 3) Appl. author: Batten, 
Barton, Durstine & Oaborn, Inc. 
© 60ct59; KKI50783. 



Lucky Strike presenta Dear Dr. Frood. 
Dr. Frood' a moral of the month: 
when the world seema dark ... do not 
fret. (In The Ram, Oct. 22, 1959, 
p. 8) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 220ct59; 
KK1 50780. 

Lucky Strike presents Dear Dr. Frood. 
Field goal expert kicks about class- 
es, (in The Ball State news, 
Jan. 26, i960) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 26Jan60; KKI5O767. 

Lucky Strike presents Dear Dr. Frood. 
Field goal expert klcka about claas- 
es. (In The Ram, Nov. 12, 1959, 
p. 12) Appl. author: Batten, Barton, 
Durstine & Oaborn, Inc. © 12Nov59: 
KKL 50778. 
Lucky Strike preaents Dear Dr. Frood. 
Hiatoric event, Dr. Frood reveala his 
address, (in The Ram, Nov. 19, 1959, 
p. 2) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 19Nov59; 
KK1 50777. 

Lucky Strike presents Dear Dr. Frood. 
Marrying for money, is Frood in 
favor? (In The Ball State news, 
Jan. 19, I960) Appl. author: Batten, 
Barton, Durstine & Oaborn, Inc. 
© 19Jan60; KKI50766. 
Lucky Strike preaents Dear Dr. Frood. 
Obfuscated English prof, falls to 
fool Frood. (In The Ball State 
newa, Feb. 12, i960) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 12Feb60; KKL5O769. 

Lucky Strike presents Dear Dr. Frood. 
Subliminal? Frood pleads not guilty, 
(in The Ball State news, Feb. 2, 
i960) Appl. author: Batten, Barton, 
Durstine & Oaborn, Inc. © 2Feb60; 
KK1 50768. 

Lucky Strike aaturates TV. (In Food 
topics, Mar. i960) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 22Feb60; KK1 50773- 

Lucky Strike's Dr. Frood declares: 
graduation la all a matter of degree. 
(In The Unlveraity hatchet, Apr. 12, 
i960) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 12Apr60; 
KK1 51460. 

Lucky Strike's Dr. Frood is asked, 
why are today's students more 
serious, dedicated, industrious? 
(In Arkansas traveler, Mar. 4, i960) 
Appl. author: Batten, Barton, Dura- 
tine & Osborn, Inc. © 4Mar60; 
KK1 51453. 

Lucky Strike's Dr. Frood reveals a 
foolproof method for rating your 
college. (In The Dally trojan, 
Mar. 24, I960) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 24Mar60; KK151456. 

Lucky Strike's Dr. Frood to the rescue: 
foolproof formula simplifies chemis- 
try. (In The Stanford dally, Mar. 4, 
i960) Appl. author: Batten, Barton, 
Durstine & Oaborn, Inc. © 4Mar60; 
KK1 51459. 

The 1 out of 20 that didn't get 
smoked; Tareyton. (in Newsweek, 
Apr. 4, I960, p. 120) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 30Mar60; KK1 51336. 

The 1 out of 20 that didn't get 
smoked; Tareyton. (In The Tech, 
Cambridge, Mass., Mar. 8, i960, p. 6) 
Appl. author: L. C. Gumbinner Ad- 
vertising Agency. © 8Mar60; 
KK1 50641. 

Pall Mall continuea steady gain, (in 
Food topics, Feb. i960) Appl. au- 
thor: Batten, Barton, Durstine * 
Osborn, Inc. © 22Jan60; EEL 5077*. 

Quality. Tareyton & 5 other packs; 
tobacco field, (in Tobacco re- 
tailers' almanac, 24th ed., Oct. 
1959, p. 2 of cover) Appl. author: 
Batten, Barton, Durstine A Osborn, 
Inc. © 100ct59; KKL 50755. 



Remember how great cigarettes used to 
taste? L.S./M.F.T.; Lucky Strike. 
Closeup of man in bulky sweater, (in 
Farm Journal, Jan. i960) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 20Dec59; KK150791. 

Remember how great cigarettes used to 
taste? L.S./M.F.T.; Lucky Strike. 
[Male skiers in bulky sweaters] (in 
Progressive farmer, Feb. i960) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 15Jan60; KKl 50770. 

Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Class of '50 reunion, 
(in The Saturday evening post, 
May 28, i960) Appl. author: Batten, 
Barton, Durstine & Oaborn, Inc. 
© 24May60; KK151859. 

Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Endorsed by Martin V. 
Waters, (in Ebony, May i960, p. 3) 
Appl. author: Batten, Barton, Durs- 
tine & Osborn, Inc. © 15Apr60; 
KKl 51625. 

Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Endorsed by Ulysses Kay. 
(in Baltimore Afro-American, Apr. 26, 
i960) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 26Apr60; 
KKl 51 454. 

Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Still fishing scene. (In 
Farm Journal, May i960, p. 19) Appl. 
author: Batten, Barton, Durstine * 
Osborn, Inc. © l6Apr60j KKl 51624. 

Remember how great cigarettes used to 
taste? Lucky Strike. Christmas 
cartons, (in Outdoor life, Dec. 

1959. P. 17) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© 25Nov59; KKl 50771. 

Remember how great cigarettes used to 
taste? Lucky Strike. Class of "50 
reunion. (In Columbia daily specta- 
tor, May 6, I960) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 6May60; KKl 51455 . 

Remember how great cigarettes used to 
taste? Lucky Strike. Endorsed by 
Leonard de Paur. (in Ebony, Mar. 

1960, p. 3) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© l8Feb60; KKl 50792. 

Remember how great cigarettes used to 
taste? Lucky Strike. Endorsed by 
Martin V. Waters, (in The Baltimore 
Afro-American, Feb. 23, i960) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 23Feb60; KKl 50764. 

Remember how great cigarettes used to 
taste? Lucky Strike. Girl holding 
lighted oigarette. (In Farm Journal, 
Mar. I960, p. 23) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, Inc. 
© 20Feb60; KKI50775. 

Remember how great cigarettes used to 
taste? Lucky Strike. Hunter, (in 
The Saturday evening post, Nov. 7, 
1959) Appl. author: Batten, Barton, 
Durstine * Osborn, Inc. © 3Nov59; 
KKl 50786. 

Remember how great cigarettes used to 
taste? Lucky Strike. Workshop 
scene, (in Life, Apr. 4, i960) 
Appl. author: Batten, Barton, Dur- 
stine 4 Osborn, Inc. © 31Mar60j 
KKl 50772. 

There's one thing I like about Lucky 
smokers; get the honest taste of a 
Lucky Strike. (In Sunday news, Hew 
York, Sept. 27, 1959, P-H8) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 27Sep59; KK150762. 

Thousands are switching to Riviera, 
filter cigarettes for rich tobacco 
flavor plus throat-cooling refresh- 
ment. (In St. Paul dispatch, 
Dec. 7, 1959, p. 10) Appl. author; 
Sullivan, Stauffer, Colwell & Bayl*«, 
Inc. © 7Dec59; KK148654. 



1960 



CURRENT REGISTRATIONS 



Thousands are switching to Riviera 
filter cigarettes for rich tobacco 
flavor plus throat-cooling refresh- 
ment. (In The Time 3 -picayune, Nov. 11, 
1959, section 2, p. 12) Appl. author: 
Sullivan, Stauffer, Colwell & Bayles, 
Inc. © 11Nov59j KK148925. 

We get along fine, 3he smokes Luckies, 
too. Lucky Strike. (in Sunday news, 
New York, Oct. 25, 1959, p. 130) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 250ct59; 
KK1 50789. 

What '3 better than a pack of Luckies? 
Get the honest taste of a Lucky 
Strike. (in Sunday news, New York, 
Aug. 2, 1959, p. 100) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 2Aug59; KK150761. 

What ' s the last word in good smoking? 
Get the honest taste of a Lucky 
Strike, (in Sunday news, New York, 
Oct. 11, 1959, P. 117) Appl. author: 
Batten, Barton, Durstlne & Osborn, 
Inc. © 110ct59; KKI50763. 

You can't miss with Lucky Strike; 
get the genuine article, get the 
honest taste. Skeet shoot scene, 
(in Look, June 23, 1959) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osborn, Inc. © 9Jun59j KKI5076O. 

AMERICAN TUNA CANNING CO. © 

Ameripak light chunk tuna. Net con- 
tents 6 1/2 oz. avoir. © 23Jul59; 
KK148935. 
Lord and Lady, all tuna red meat, 
cat food. Contents 6 oz. avoir. 
© 3Aug59; KK148936. 
Tuna Time light chunk tuna. Net 
contents 6 l/2 oz. avoir. 
© 2Jun59; KK148937. 
Your Highness all tuna red meat cat 
food. Contents 6 oz. avoir. 
© 7Apr60; KK150870. 

AMERICANA CORP. 

Food for thought; The Encyclopedia 
Americana, (in Life, Apr. 4, i960, 
p. 3) © Americana Corp., a division 
of Grolier, Inc.; 4Apr60; KK151442. 
A world of knowledge at your finger-tips 
through the pages of the Encyclopedia 
Americana, (in Life, Nov. 30, 1959, 
p. 4) © Americana Corp., a division 
of Grolier, Inc.; 30Nov59; KK1 51443. 

AMERICA'S NATIONAL SAFETY CLUB. © 

Certified member. © C. J. Chrlstlan- 
son d.b.a. America's National Safety 
Club; 10Jan60; KK149532. 

ANAHIST CO., INC. 

Flu sufferers; Super Anahist. (In 
Los Angeles times, Jan. 29, I960, 
pt.l, p. 11) Appl. author: Ted Bates 
& Co., Inc. ©Anahist Co., Inc. 
(in notice: Anahist Research Labora- 
tories Div.); 29Jan60; KKL50207. 

ANCIENT AGE DISTILLING CO. © 

Give a garfish enough rope. Sports 
idea contest. (In Sports afield, 
Dec. 1959, P. 59) Appl. author: Doyle 
Dane Bernbach, Inc. © 25Nov59; 
KK148136. 
How to catch a coon In a milk bottle. 
Sports idea contest. (In Sports 
afield, Nov. 1959. p. 9) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 250ct59; KK148H1. 
How to catch fish by hooping it up. 
Sports idea contest. (In Sports 
afield, Mar. i960, p. 9) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 25Feb60; KK149649. 
How to cure a retriever's hard bite. 
Sports idea contest. (in Sports 
afield, June i960, p. 11) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 25May60; KK152157. 



How to fowl up a fox. Sports idea 
contest. (In Sports afield, Feb. 
I960, p. 79) Appl. author: Doyle 
Dane & Bernbach, Inc. © 25Jan60; 
KK149956. 
How to get a sick dog to take his 
medicine. Sports idea contest. 
(In Sports afield, May i960, p. 9) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Apr60; KKI51782. 
How to make a sucker out of a mink. 
Sports idea contest. (in Sports 
afield, Apr. i960, p. 7) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 25Mar60; KK150474. 
How to pull the wool over a fish's 
eyes. Sports idea contest. (In 
Sports afield, Jan. I960, p. 20) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Dec59; KK149233. 
Just born for holiday giving. (In 
St. Paul pioneer press, Nov. 13, 
1959, P.C7) Appl. author: Doyle 
Dane Bernbach, Inc. © 13Nov59; 
KK148137. 
This year the whole family is gift 
wrapped. (In Charleston evening 
post, Dec. 21, 1959, P.4A) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 21Dec59; KK149234. 

ANDERSON, CLAYTON & CO., INC. FOODS 
DIVISION. 

Bar-b-cue tips from Mrs. Tucker; Cue 
barbecue sauce. Net weight 15 oz. 
© Anderson, Clayton & Co., Inc. (in 
notice: Anderson, Clayton & Co., Inc. 
Foods Division); l4Mar60; KK149768. 

ANDERSON CO. © 

Anco all-purpose wiper arm tool. 
Stock no. 101. One. © 3Dec59; 
KK148834. 
Anco all-season windshield washer 
solvent and all-purpose glass 
cleaner. Form 04-0280. Revised 
7-59. © 8Ju159j KK148835. 
Anco all-season windshield washer 
solvent and all-purpose glass 
cleaner for all windshield washers. 
Form 04-0550. © 17Jul59; KK148838. 
Anco check sheet; Anco blade and arm 
replacements for wrap-around, curved, 
and flat windshields on passenger 
cars. Rev. 2-60. (Form 04-0338) 
© 10Feb60; KK152218. 
Anco dealer's stock checking guide; 
universal wiper blades. Rev. 2-60. 
(Form 04-0507) © 15Mar60; KK152221. 
Anco drum elevator. (Stock no. 275) 
© 25Apr60; KK1 52223. 
Anco flat-windshield wiper arm. 
Stock no. 43131. Form 04-0548. 
© 22Jul59; KK148836. 
Anco isopropanol windshield washer 
solvent and all purpose glass clean- 
er. 6 fluid ounces. © 17Jul59; 
KK149304. 
Anco windshield wiper arms; for top 
value, top performance, complete 
wiper arm coverage for all passenger 
cars. (Form 04-0534) © 15Mar60; 
KK1 52225. 
Anco windshield wiper blades and arms 
replacement specifications for English 
and European vehicles. Rev. 2-60. 
(Form 04-0314) © 10Feb60; KK1 52220. 
Dealer's bonus requisition; Anco 
windshield washer solvent. Form 
04-0549. © 8Jul59; KK148840. 
Dealer's liberalized Anco box-flap 
redemption form, effective June 1, 
I960. Anco wiper blades. (Form 
04-0578) © 31May60; KK1 52224. 
How to refill Anco Clear- Flex heavy- 
duty blades. Rev. 1-60. (Form 
04-0554) © 19Jan60; KK1 52216. 
How to use the Anco all-purpose wiper 
arm tool. Form 04-0555. © 3Dec59; 
KK148841. 
Mr. Anco dealer: Here is a pair of 
Anco 16-ink turtleback wiper blade 
refills. Sell the Anco refill story. 
Form 04-0551. © 17Jul59; KK148839. 



Mr. Dealer, boost your profits while 
you prove it with Anco. Simply ask 
each customer ... do your wipers 
streak your windshield? (Form 
04-0574) © HApr60; KK1 52215. 
New; increase sales and profits with 
the Anco Serviseller combination, 
all-car service cabinet and stand. 
Wiper blades and arms. Rev. 2-60. 
(Form 04-0205) © 10Feb60; 
KK1 52217. 
Now, the dynamic new Anco Yo-Yo, stable 
transmission for better electric 
windshield wipers. Form 04-0556. 
© 210ct59; KK148837. 
7 reasons; gain ground for dealers; 
it's easy to vote. Anco seven 
reasons. Win up to $$00 cash. 
Wiper blades and arms. © 17Feb60; 
KK1 52219. 
Simplified Anco box-flap plan. Anco 
blades, arms, or other Anco products. 
(Form 04-0571) © 17Feb60; KK1 52222. 

ANEMOSTAT CORP. OF AMERICA. © 

Diffus-A-Plate. (Catalog DAP-70) 
Appl. author: Jess H. Cloud. 
© 3Uan60; KK149355. 
Installation, operation, and mainte- 
nance of the Anemothenn gas flow 
meter. Appl. author: Jess H. Cloud. 
© 280ct59; KK148405. 
Portable Anemotherm gas flow meter. 
Bulletin no.5200-P-60. Appl. au- 
thor: Jess H. Cloud. © 30Dec59; 
KK148723. 
Type CS air dlff users. (Catalog 

CS-70) Appl. author: Jess H. Cloud. 
© 25Feb60; KK149584. 

ANHEUSER-BUSCH, INC. © 

Special lyrics: they're the 101 words 
that tell the world about the king 
of beers. Where there's life, 
there's Bud. Girl with record. (in 
Columbia Missourian, Mar. 1, i960, 
p. 7) Appl. author: D'Arcy Advertis- 
ing Co. © lMar60; KK1 50222. 

ANIMAL HEALTH DEPARTMENT, ARMOUR PHARMA- 
CEUTICAL CO. SEE Armour Pharmaceutical 
Co. Animal Health Department. 

ANSWER- AMERICA, INC. © 

Tas, what's that? The best telephone 
answering service. © lMar60; 
KK1 50021. 

ANSWERING TELEPHONE SERVICE OF NEW YORK. 
Don't miss any call, let us answer 
your phone . © Answering Telephone 
Service of New York, accepted alter- 
native designation of the Suburban 
Classified Directory Corp.; 29May60; 
KK151916. 

AONCO. 

Surflote Aquabell, the perfect buoy; 
for the finest in water safety 
products. NM: additions. © Abel 0. 
Norbeck d.b.a. Aonco; 15Mar60; 
KK1 50248. 
Surflote Aquabell, the perfect buoy; 
swimming beach safety markers. 
NM: additions. © Abel 0. Norbeck 
d.b.a. Aonco; 4jan60; KK148547. 

APON RECORD CORP. © 

Bohemian music. APON-2457. 

© 10Mar60; KKI50365. 
German modern dancing tunes. 

APON- 2738. © 5Apr60; KKI50366. 
Koledy. Czech Christmas carols. 

APON-2455. © 25Dec59; KK148176. 
Old Prague. APON-2456. © lMar60; 

KK150368. 
Pest-Buda, Hungarian records. 

HUNG-501. © 15Mar60; KKI50367. 

APPLESTEIN, LEVINSTEIN & OOLNICK ADVER- 
TISING AGENCY, INC. 

Big Madera big apple wine; Madera is the 
genu-wine. (In The Baltimore Afro- 
American, Apr. 26, i960, p. 8) 
© A.L. & G. Adv. Agcy., Inc. (Apple- 
stein, Levinstein & Golnick Adv. 
Agcy., Inc.); 26Apr60; KKI51958. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



APPLIANCE PRODUCTS CO. © 

Stop costly battery drain with new 
electronic battery saver. © lDec59; 
KK148022. 

ARMCO STEEL CORP. UNION WIRE ROPE CORP. 
SEE Union Wire Rope Corp. 

ARMOUR & CO. ARMOUR INDUSTRIAL CHEMICAL 
CO. DIVISION. SEE Armour Industrial 
Chemical Co. 

ARMOUR INDUSTRIAL CHEMICAL CO. 

Armour bactericides offer low cost 
corrosion protection; Duomeen CD-50. 
(in The Oil and gas journal, Apr. 11, 
i960, p. 68-69) Appl. author: 
Allen R. Kurtzman. © Armour Indus- 
trial Chemical Co., division of 
Armour & Co.; HApr60; KK1 50404. 

ARMOUR PHARMACEUTICAL CO. © 

Alpha Chymar, alpha chymotrypsin, takes 
the moment of anxiety out of cataract 
surgery. (in The Eye, ear, nose and 
throat monthly, June I960, p. 485) 
© 6-Jun60; KK152002. 
Anemia is never out of season. 
Armidexan; Armidexan 75. (in 
Successful farming, Jan. i960, 
p. 84) © l6Dec59; KK150742. 
Anti-inflammatory therapy by intra- 
muscular injection; enzymatic de- 
bridement for topical use. Kymar; 
Tryptar-Vet. (in The Illinois 
veterinarian, winter I960, p.xiv) 
© Uan60; KK1 52001. 
Armour Pharmaceutical Company announces 
a new systemic enzyme, Chymoral. 
(In Medical times, Apr. i960, p. 109a) 
© 5Apr60; KK150307. 

Armour specialties for bovine therapy. 
Camachlor; Methylacca; Torumen. 
(In Journal of the American Veteri- 
nary Medical Assn., Jan. 1, I960, 
p. 8) © 28Dec59 (in notice: i960); 
KK149668. 
Chymar buccal, aqueous oil; systemic 
route to faster healing at any 
location. © 12Jan60; KK148571. 
Deplnar, truly repository injectable 
Bi2» (In Modern medicine, Nov. 15, 
1959) © 15Nov59; KK148278. 
Faster healing at any location; Chymar 
buccal, aqueous oil. Controls in- 
flammation, swelling and pain. (In 
Annals of surgery, Nov. 1959, P.50A) 
© 1Nov59; KK148422. 
Paster healing at any location; Chymar, 
buccal, aqueous oil. In obstetrics 
and gynecology controls inflammation, 
swelling and pain. (In American 
journal of obstetrics & gynecology, 
Nov. 1959, P. 90) © 1NOV59J KK148265. 
For more get up and grow; farmers know 
pigs have more get up and grow with 
Armour's injectable iron-dextran 
products. Armidexan 75; Armidexan. 
(In Farm store merchandising, Jan. 
I960, p. 21) © 29Nov59; KK149306. 
Freedom from anginal attacks, 24 hours 
of uninterrupted protection; Pentri- 
tol Tempules. (in Postgraduate 
medicine, Apr. I960, p.A-l47) 
© 10Apr60; KK150872. 
Freedom from anginal attacks with 
Pentritol Tempules. © 2May60; 
KK151562. 
HP Acthar gel unsurpassed in Acth 
therapy. (in Hospital topics, Nov. 
1959, p. 66) © 250ct59; KKI50985. 
HP Acthar Gel, unsurpassed in ACTH 

therapy. (in The New England Journal 
of medicine, Nov. 5, 1959) 
© 5Nov59; KK148264. 
Important new therapy in peptic ulcer; 
Chymar buccal, aqueous oil. (in 
New England Journal of medicine, 
Apr. 14, i960, p. 24) © l4Apr60; 
KKI51563. 



Look, maw, no anemia. Armidexan; 
Armidexan 75- Baby pig anemia. 
(In National hog farmer, Mar. i960, 
p. 77) © 23Feb60; KK149305. 

New product announcement; Introduction 
date, April 1, i960. Chymoral, the 
oral systemic anti-inflammatory 
enzyme tablet. © lApr60; KK151089. 
Now the weather's warm, your doctor 
will be seeing more Impetigo; 
Chymar ointment. (In American 
druggist, Apr. 4, i960, p. 31) 
© 4Apr60; KK150306. 

Otitis externa? Do all three with 
Chymar ointment. (in The Eye, ear, 
nose and throat monthly, Apr. i960, 
p. 508) © 4Apr60; KKI50313. 

Pelvic Inflammatory disease? Chymar 
buccal, aqueous oil. (in American 
journal of obstetrics and gynecology, 
May I960, p. 73) © lMay60; KK152007. 

Renders extracapsular lens extraction 
unnecessary; Alpha Chymar. (in 
American journal of ophthalmology, 
Dec. 1959, p. 21) © 20Dec59; 
KKI5O3IO. 

Systemic route to faster healing at 
any location; in respiratory condi- 
tions. Chymar buccal, aqueous oil. 
(In The Eye, ear, nose and throat 
monthly, Dec. 1959, p. 994) 
© 7Dec59; KKI503H. 

Systemic route to faster healing; in 
ocular conditions. Chymar buccal, 
aqueous oil. (in American journal 
of ophthalmology, Nov. 1959, P.29) 
© 20Nov59; KK150314. 

They all lick their chops over 

Caminal-S, the vitamin-mineral tab- 
let with sniff, taste, crunch appeal. 
Flea bomb for dogs and cats, (in 
Journal of the American Veterinary 
Medical Assn., May 15, i960, p. 9) 
© 12May60; KK152006. 

Trauma? Chymar buccal, aqueous oil. 
(in Annals of surgery, May i960, 
P.39A) © 2May60; KK152003. 

Unsurpassed In ACTH therapy, highly 
purified Acthar Gel. (In The 
Journal of the American Medical 
Assn., Dec. 12. 1959, p.89) 
© 12Dec59; KK148574. 

When you see Impetigo; Chymar ointment, 
(in A.M. A. archives of dermatology, 
Apr. I960, p. 49) © 8Apr60; KK151561. 

When you see impetigo; Chymar ointment. 
(In Journal of the American Medical 
Assn., Mar. 12, i960, p. 55) 
© 12Mar60; KK149632. 

When you see ocular trauma or inflamma- 
tion; Chymar buccal, aqueous oil. 
(in American Journal of ophthalmolo- 
gy, May I960, p.xxiii) © 20May60; 
KK1 52004. 

ARMOUR PHARMACEUTICAL CO. ANIMAL HEALTH 
DEPT. © 

Anemia is never out of season. Armi- 
dexan; Armidexan 75- (In National 
hog farmer, Jan. i960, Insert, 
p.lOA) © 28Dec59; (In notice: i960); 
KK149635. 
Anemia is never out of season. Armi- 
dexan; Armidexan 75- (In National 
livestock producer, Feb. i960, p. 33) 
© 25Jan60; KK149634. 
Anemia is never out of season. Armi- 
dexan; Armidexan 75. (In Weekly 
star farmer, Jan. 13, I960, p. 5; 
© 13Jan60; KK148830. 
Anemia Is never out of season; no mat- 
ter ... if you want to insure your 
hog profits. Armidexan; Armidexan 
75- (in The Farm quarterly, spring 
I960, p. 147) NM: text. © 7Mar60; 
KK1 50741. 
Armidexan, the original iron-dextran, 
more thoroughly and extensively 
tested than any other Iron prepara- 
tion. Armidexan 75. (In National 
4-H news, Dec. 1959, P-77) © lDec59; 
KK149633. 



Dogs can't resist 'em; Dabs with 
Maxibon, the new vitamin-mineral 
tablet. © 5Feb60; KKI50439. 
Now available, new superpotent Armi- 
dexan 75; gives extra protection to 
insure against baby pig anemia. 
© l8Jan60; KKI51564. 
Put extra dollars in your pocket; pig- 
saving iron. Armidexan; Armidexan 
75. (in National hog farmer, May 
I960, p. 14) © 2May60: KK1S200R. 

ARMOUR PHARMACEUTICAL CO. VETERINARY 
DEPT. © 

Armour pituitary hormone preparations 
for veterinary use. FSH-p; P.L.H.; 
P.O. P. (In The Cornell veterinarian, 
Jan. I960, p. 92) © 2Jan60; 
KK150309. 
Superior ACTH preparations for small 
animal practice. Adrenomone; D-40; 
AC312. (In The California veteri- 
narian, Jan. -Feb. i960, p. 19) 
© 10Feb60; KK150312. 
Three superior ACTH preparations. 
Dynamone; Adrenomone; Adrenocillin. 
(In Rocky Mountain veterinarian, 
Jan. I960, p. 18) © 2Jan60 (in 
notice: 1959); KKI50308. 

ARNOLD BAKERS, INC. © 

Dessert brownies. Net weight 8 1/4 
ounces. © 21Jan60; KK148550. 

ARPIN, DONALD J. 

Speed Crete, many use above and under- 
water cement mix. One pint. 
© Donald J. Arpln & Julien J. Arpin; 
4Mar60; KK149361. 

ARPIN, JULIEN J. 

Speed Crete, many use above and un- 
derwater cement mix. SEE Arpin, 
Donald J. 



ART INDUSTRIES, INC. © 
Softy flying saucer game. 
KKI51828. 



© 9Jun60; 



ASH & CO. © 

Save on your tool costs. Appl. author: 
Saul Ash. © lMar60; KK149972. 

ASSOCIATED PRODUCTS, INC. © 

A new bath sensation for body and soul; 
Indulge. (In Harrisburg patriot 
news, Mar. 14, i960, p. 12) Appl. 
author: Doyle Dane Bernbach, Inc. 
© l4Mar60; KK150477. 

ASSOCIATES INVESTMENT CO. © 

Going up? Bring your sky high budget 

down to earth. © 2Jan60; KK148459. 

Too many? Melt away old year bills, 

new year expenses with cash from 

Associates. © 2Jan60; KK148146. 

ATLANTA GAS LIGHT CO. © 

Dry your tears, Weeping Willie. 
Water heater, (in The Atlanta 
Journal, Aug. 24, 1959, p. 30) 
© 24Aug59; KK149517. 

Here's Weeping Willie again. 
Water heater. (in The Atlanta 
journal, Jan. 13, 1959, p.*0 
© 13Jan59; KK149510. 

Here's Weeping Willie, the leaky water 
heater, (in The Atlanta constitu- 
tion, Jan. 7, 1959, p. 32) © 7Jan59; 
KK149509. 

HI, Weeping Willie, don't cry so hard. 
Water heater. (In The Atlanta 
Journal, Aug. 17, 1959, p. 12) 
© 17Aug59 (In notice: 1958); 
KK149516. 

Little Weeping Willie deserves a break. 
Water heater. (In The Atlanta 
journal, Feb. 3, 1959, p.ll) 
© 3Feb59; KK149513. 



1960 



CURRENT REGISTRATIONS 



Little Weeping Willie is at his row's 
end. Water heater. (In The Atlanta 
constitution, Jan. 28, 1959, P-7) 
© 28Jan59; KK149512. 

Poor little fellow; Weeping Willie 
Water heater. (in The Atlanta 
Journal, June 30, 1959, D g) 
© 30Jun59; KK149515. 

Quit crying little Weeping Willie, 
tell them to call the gas company. 
Water heater. (in The Atlanta 
Journal, June 9, 1959, p. 4) 
© 9Jun59," KK149514. 

Weeping Willie Is still begging for 
relief. Water heater. (In The 
Atlanta Journal, Jan. 20, 1959, 
p. 13) © 20Jan59 (in notice: 1958); 
KK149511. 

ATLAS SUPPLY CO. © 

Built to even higher standards than 
tires on new cars. Tires, batteries, 
accessories. (in The Progressive 
farmer, June i960, p. 24-25) Appl. 
author: McCann-Erickson, Inc. 
© 15May60; KKI51913. 
Built to even higher standards than 
tires on new cars. Tires; batteries; 
accessories. (in This week magazine, 
Apr. 10, I960, p. 20-21) Appl. au- 
thor: McCann-Erickson, Inc. 
© 10Apr60; KKI51153. 
New Atlas Bucron tire cushions every 
bump, stops 30$ quicker. Tires, 
batteries, accessories, (in The 
Progressive farmer, July i960, 
P.3*-35) Appl. author: McCann- 
Erickson, Inc. © 15Jun60; KK152022. 
Sold by more service station dealers 
than any other tire. Tires, batter- 
ies, accessories. (in The Saturday 
evening post, May 7, I960, p. 72-73) 
Appl. author: McCann-Erickson, Inc. 
© 3May60; KK151914. 

AUDIO FIDELITY, INC. © 

Accordion polka. Jo Basile, his 

accordion and orchestra. 

AFSD 5914. © lFeb60; KKI5032I. 
Al Hirt swingin' Dixie, v. 3. 

APSD 5926. © lPeb60; KK150322. 
Al Melgard at the Chicago Stadium 

organ, v. 3. APSD 5907. © lPeb60; 

KK1 50329. 
Arthur Tracy, the street singer. 

APSD 5929. © lPeb60; KKI50325. 
Bawdy western songs, v. 6. Oscar Brand. 

APSD 5920. © lPeb60; KKI50323. 
Brahms symphony no. 4 In E minor, op. 98. 
Virtuoso Symphony of London. 
PCS 50001. (1st component series) 
© 26May60; KK151537. 
Guitarra flamenca. Fernando Slrvent. 

APSD 5896. © lPeb60; KK1 50324. 
The happy sound of ragtime. Harry 

Breuer and orchestra, v. 3. 

APSD 5912. © lFeb60; KKI5O33O. 
Mandolina Itallano. Dick Dla, his 

mandolin & orchestra. AFSD 5923 

© 26May60; KKI51536. 
Music from Pretty Boy Floyd. Original 

sound track. APSD 5936. © lFeb60; 

KK1 50328. 
Piano ragtime with the phenomenal 

Dukes of Dixieland, v. 11. AFSD 5928 

© lPeb60; KK1 50331. 
Pictures at an exhibition; Mussorgsky- 
Ravel. Virtuoso Symphony of London. 

PCS 50004. (1st component series) 

© 2SMay60; KK151538. 
Revival. Rev. Gatemouth Moore and 

his gospel singers. AFSD 5921. 

© lFeb60; KKI5O332. 
Satchmo plays King Oliver. AFSD 5930. 

© lFeb60; KK1 50327. 
Viva Mexico; rancheros de Mexico, v. 2. 

Mariachl Miguel Dlas. AFSD 5898. 

© lFeb60; KKI50326. 

AUDIPHONE CO. OF DETROIT. 
The Joy of comfortable bearing. Appl. 
author: Luckoff * Wayburn, Inc. 
O Audlphone Co., accepted alternative 
designation of Audlphone Co. of De- 
troit; 31Jan60; KK152053. 



AURORA PLASTICS CORP. © 

Around the world in 3 hrs. nuclear 
airliner; scale model plastic 
assembly kit. (Kit no. 129-98) 
© 4Peb60 (in notice: 1959); 
KK150603. 
Austln-Healey 3000; scale model plastic 
assembly kit. (Kit no. 516-49) 
© 4Peb60; KKI5O6O2. 
Avro CF-100, all-weather fighter; 
scale model plastic assembly kit 
(Kit no.137-.98) © 20Apr60: 
KK1 50848. 
HMS King George V, 45,000 ton British 
battleship; scale model all plastic 
assembly kit. (Kit no. 712-1. 49) 
© 28Sep59; KK150605. 
Instructions for flying & maintaining 
the Aurora Cessna L-19 bird dog. 
© 300ct59; KK149040. 
Instructions for flying & maintaining 
the Aurora P-47 thunderbolt. 
© 7Dec59; KK149041. 
Japanese battleship Yamato; scale 
model plastic assembly kit. (Kit 
no. 713-1. 98) © 17Mar60; KK151088. 
Mercedes Benz 300 SL; scale model 
plastic assembly kit. (Kit no. 
517-49) © 4Peb60; KK150600. 
P-61 Black Widow; l/4" scale model 
plastic assembly kit. (Kit no. 
392-1.98) © 20Apr60; KK150849. 
Triumph T.R.3; scale model plastic 
assembly kit. (Kit no. 518-49) 
© 4Peb60; KKI5O6OI. 
USS Enterprise, flagship of the im- 
mortal task force 58; scale model 
plastic assembly kit. (Kit no. 
714-1.49) © 17Mar60; KKI51087. 
World War 1 fighter, Fokker D-VIII; 
1/4" scale model plastic assembly 
kit. (Kit no. 135-69) © 4Peb60 
(in notice: 1959;; KK150604. 
World War 1 fighter, Halberstadt 
CLII; 1/4" scale model plastic 
assembly kit. (Kit no.136-98) 
© 4Peb60 (in notice: 1959); 
KK150606. 



AUSTEX POODS, INC. © 

Brown gravy and sliced beef. Net 
contents 15 ozs. avoir. © 7Jan60; 
KK148931. 
Quik-Serv chili with beans. Net wt. 
contents 8 ozs. © 8Sep59; KK148844. 

AUSTIN BISCUIT CORP. © 

Swiss cake roll; creme-filled. Net 
wt. 1 1/2 ozs. © l8Dec59: 
KK151701. 

AUTO MATE CORP. © 

Start-A-Matlc automatic starter 
activator. © 28Nov59; KK149109. 

AUTOMOTIVE SERVICE INDUSTRY ASSN. © 
Educational chart; developed by Market- 
ing Research Committee. NM: addi- 
tions. © l6Mar60; KKI51992. 

AVIS, INC. © 

Avis rent-a-car announces minute-saver 
service; a car with your name on it 
waits for you. (In The New York 
tiaes, Mar. 14, i960, p. 32) Appl. 
author: McCann-Erickson, Inc. 
© l4Mar60; KK1 50375. 
Avis rent-a-car announces minute-saver 
service; fly where you're going. 
(In The New York times, Apr. 4, 
I960, p. 40) Appl. author: McCann- 
Erickson, Inc. © 4Apr60; KK151152. 
Avis rent-a-car announces minute-saver 
service; from this minute on your 
trips can be easier. (In The New 
York times, Mar. 21, i960, p. 35) 
Appl. author: McCann-Erickson, Inc. 
© 21Mar60; KKI50373. 
Avis rent-a-car announces minute-saver 
service; go where you want. (In The 
New York times, Apr. 11, I960, p. 47) 
Appl. author: McCann-Erickson, Inc. 
© llApr60; KK151151. 



Avis rent-a-car announces minute-saver 
service; whether you travel by train 
or plane . . . drive when you get there. 
(In The New York times, Mar. 28, 
I960, p. 38) Appl. author: McCann- 
Erickson, Inc. © 28Mar60; KK150374. 
Get more done, have more fun with Avis 
minute-saver service; rent-a-car. 
(In Time, May 2, I960, p. 72-73) 
Appl. author: McCann-Erickson, Inc. 
© 27Apr60; KK1 51149. 
Have more fun, get more done with Avis 
minute-saver service; rent-a-car. 
(In National geographic, May i960) 
Appl. author: McCann-Erickson, Inc. 
© 2May60; KKI5H5O. 
How to build soft cushions from hard 
cash; rent-a-car. (In The Wall 
Street Journal, Apr. 4, i960, p. 4) 
Appl. author- McCann-Erickson, Inc. 
© 4Apr60; KKI50377. 
How to read ads for fun and profit; 
rent-a-car. (In The Wall Street 
journal, Mar. 14, i960, p. 3) 
Appl. author: McCann-Erickson, Inc. 
© l4Mar60; KKI50376. 
How to track down missing profits; 
rent-a-car. (in The Wall Street 
Journal, Apr. 25, i960, p. 12) Appl. 
author: McCann-Erickson, Inc. 
© 25Apr60; KK1 51148. 
The new corporate travel plan is 
another first from Avis; find the 
man from Philadelphia. Rent-a-car 
(In Forbes, Jan. 1, 1959, p. 2 of 
cover) Appl. author: McCann-Erickson, 
Inc. © 29Dec58 (in notice: 1959): 
KK1 50518. 
Rent-a-car; a car waits for you at 
your destination, (in The New York 
time3, May 23, i960, p.4l) Appl. 
author: McCann-Erickson, Inc. 
© 23May60; KK1 51908. 
Rent-a-car; Avis gives you extra time 
for vacation fun. (in The New York 
times, June 13, i960, p. 35) Appl. 
author: McCann-Erickson, Inc. 
© 13Jun60; KK1 52014. 
Rent-a-car; Avis puts you in the swim 
faster. (in The New York times, 
May 31, I960, p. 37) Appl. author: 
McCann-Erickson, Inc. © 31May60; 
KK151910. 
Rent-a-car; get more done, have more 
fun with Avis minute-saver service, 
(in Nation's business, June i960, 
p. 48-49) Appl. author: McCann- 
Erickson, Inc. © 25May60; KKI51911. 
Rent-a-car; Join the fun faster, thanks 
to Avis. (In The New York times, 
May 16, I960, p. 42) Appl. author: 
McCann-Erickson, Inc. © l6May60; 
KK1 51907. 
Rent-a-car, now first with minute- 
saver service. (In Business week, 
May 14, i960) Appl. author: McCann- 
Erickson, Inc. © 13May60; 
KK1 51909. 
Rent-a-car; start your vacation with 
no time wasted, (in The New York 
times, June 6, i960, p. 39) Appl. 
author: McCann-Erickson, Inc. 
© 6jun60; KK151912. 
Rent-a-car; wherever you travel, Avis 
minute-saver service is as near as 
your phone, (in Time, Apr. 4, i960, 
p. 93) Appl. author: McCann-Erickson, 
Inc. © 30Mar60; KKI50372. 
You can rent an Avis car by the day, 
week or for longer periods. Pyramid 
tent card. © 13Apr60; KK151779. 
AVON COSMETICS. © 

Avon calling with 199 cosmetics, (in 
The Progressive farmer, May I960, 
p. 85,) Appl. author: Monroe F. 
Dreher, Inc. © 15Apr60; KK151128. 
Avon gifts, a Joy to select, a Joy to 
give, a Joy to receive. (In Pro- 
gressive farmer, Nov. 1959, p. 3 of 
caver) Appl. author: Monroe F. 
Dreher, Inc. © 150ct59; KK148814. 
The Avon look of glamour. (In Good 
housekeeping, Sept. 1959, p. 46) 
Appl. author: Monroe F. Dreher, Inc. 
© 21Aug59; KK148816. 



10 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AVON COSMETICS. -Con. 

Avon's cream sachet wraps you In 
fragrance, (in The Progesslve 
farmer, Mar. I960, p. 94] Applv 
author: Monroe P. Dreher, Inc. 
© 15Feb60; KK151133. 

Avon's newest beauty fashion; blossom 
colors In Iridescent lipstick. (in 
Good housekeeping, Feb. I960, p. 33) 
Appl. author: Monroe F. Dreher, Inc. 
© 19Jan60; KK151134. 

Avon's new Topaze fragrance jewel. 
(In Good housekeeping, Oct. 1959 > 
p. 33) Appl. author: Monroe F. 
Dreher, Inc. © 20Sep59; KK148815. 

The first thing a lady puts on, 
fragrance by Avon. (In Life, 
Feb. 15, I960, p. 2 of cover) Appl. 
author: Monroe F. Dreher, Inc. 
© 10Feb60; KK151129. 

Make-up with the Avon flair. (in Good 
housekeeping, Apr. i960, p.l6) 
Appl. author: Monroe F. Dreher, Inc. 
© 22Mar60; KK15H35. 

Making up is more fun with Avon. 
(In Seventeen, Apr. I960, p. 63) 
Appl. author: Monroe F. Dreher, Inc. 
© lApr60; KK15H31. 

A spring song on your lips; blossom 
colors. (In Seventeen, Feb. I960, 
p. 66) Appl. author: Monroe F. 
Dreher, Inc. © lFeb60; KK1 51130. 

Women love these new Avon cosmetics 
and men enjoy good grooming with 
Avon. (In Life, Jan. 11, I960, 
p.62-6'>) Appl. author: Monroe F. 
Dreher, Inc. © 6Jan60; KK1 51132. 

AVON PRODUCTS, INC. 

Because he deserves the best, select 
Avon; good grooming products. (In 
Life, May 9, I960, p. 112) Appl. 
author: Monroe F. Dreher, Inc. 
© Avon Products, Inc., accepted 
alternative designation of Avon; 
4May60; KK1 52162. 



B 



BB. SEE Beebe Bros. Manufacturing Co. 

B.B. CO. SEE Ball Bros. Co. 

B.F.D. CORP. SEE Brown-Forman Distillers 
Corp. 

B.G.S. SHOE CORP. © 

Buskens. © 7Dec59; KK149467. 

Honeybugs. © 21Sep59; KK149468. 
B. I. I. SEE Beckman Instruments, Inc. 

BMC. SEE Badger Manufacturing Co. 

B.T. CO. SEE Bankers Trust Co., New 
York. 

BABSON BROS. CO. © 

Designed to give money making milking; 
Surge milker, (in Hoard's dairyman, 
Feb. 10, I960, p. 4 of cover) Appl. 
author: Bert S. Gittins Advertising, 
Inc. © 10Feb60; KKI5IO56. 
For bucket milking; for pipe line 
milking. Surge ahead of the field, 
(in Hoard '3 dairyman, May 25, i960, 
p. 4 of cover) Appl. author: Bert S. 
Gittins Advertising, Inc. © 25May60; 
KK151429. 
Free book, send for your copy today; 
about a better place to do a better 
Job of cow milking. Surge picture 
window parlor, (in Hoard's dairyman, 
Mar. 25, I960, p. 4 of cover) Appl. 
author: Bert S. Gittins Advertising, 
Inc. © 25Mar60; KK151069. 
Get a Surge vacuum survey free; pump. 
(In Hoard's dairyman, Jan. 25, I960, 
p. 4 of cover) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 25Jan60; KK151058. 



Good cow milking In 18 words; Surge. 
(In Michigan Association Sanitari- 
ans, Dec. 30, 1959) p. 4 of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising, Inc. © 31Dec59; 
KK1 50112. 

It all begins here for good cow milk- 
ing; Surge picture window parlor. 
(In Hoard's dairyman, Feb. 10, i960, 
p. 137^140) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 10Feb60; KK151055. 

New Surge vacuum gauge recalibrated to 
suit your installation. (In Hoard's 
dairyman, Apr. 25, I960, p. 4 of 
cover) Appl. author: Bert S. Gittins 
Advertising, Inc. © 25Apr60; 
KK1 51070. 

Since the first calf milked the first 
cow, good cow milking has required 
three steps; Surge, (in Hoard's 
dairyman, May 10, i960, p. 4 of 
cover) Appl. author: Bert S. 
Gittins Advertising, Inc. © 10May60; 
KK151428. 

The Surge bucket stays on top; milker. 
(In Hoard's dairyman, Mar. 10, i960, 
p. 4 of cover) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 10Mar60; KK1 51057. 

This Surge milker led them all. 
(in Hoard's dairyman, Jan. 10, 
i960, p. 4 of cover) Appl. author: 
Bert S. Gittins Advertising, Inc. 
© Uan60; KK148455. 

BAC-A-BRAND PRODUCTS, INC. © 

Wrinkle free covered buttons. Style 
no. 330 ; size 30. 5 buttons. 
© IMaroO; KKI4985I. 

BADGER MANUFACTURING CO. © 

How to sleuth out the truth about 
expansion Joints; S-R expansion 
Joints. (in Mechanical engineering, 
May I960, p. 21) © lMay60; KK151209. 

BAKER, FRED. 

The direction you give your practice 
is important to you and your com- 
munity. SEE Rocky Mountain Metal 
Products Co. 

BAKER, GEORGE M. © 

Here ' s how you can put more impact into 
your race track advertising and pro- 
motion. © 2Jan60; KK148210. 

BAKERY MACHINERY DIVISION, AMERICAN 
MACHINE & FOUNDRY CO. SEE American 
Machine & Foundry Co. Bakery Machinery 
Division. 

BALE PIN CO. © 

Award and membership pins for science 
fairs and science clubs. N0.2685G27 
& other items. NM: additions. 
© 6Feb60; KKl495^. 

Dramatics club pins. No.406Gl8 pin 
and guard [& other items] NM: addi- 
tions. © 6Feb60; KK148872. 

Membership pins Increase student par- 
ticipation in all language clubs. 
No.2052B pin and guard [& other 
items] NM: additions. © 29Dec59j 
KK148262. 

Membership pins increase student 
participation in all school music 

f roups. No.l451G19 Pin and guard 
& other items] NM: additions. 
© 24Feb60; KK149669. 

Membership pins will increase student 
participation in your library club. 
No.l743G27 pin and guard [& other 
items] NM: additions. © 6Feb60; 
KK148871. 

Order early; class pins. No.884B pin 
and guard set [& other items] 
NM: additions. © 17Feb60; KK149670. 

Student council president. Student 
council membership pins are treasured 
symbols. N0.II8OG pin and guard 
[& other items] NM: additions. 
© 21Jan60; KK148328. 



BALL BROS. CO. © 

Achievement. Mason Jar. (In Forecast 
for home economists, May i960, p. 3 
of cover) Appl. author: Applegate 
Advertising Agency, Inc. © 17Apr60; 
KKI51506. 
But, mother, we don't need paraffin, 
Ball dome lids seal better, (in 
The American girl, June i960, p. 4) 
Appl. author: Applegate Advertising 
Agency, Inc. © 25May60; KKI51727. 

Fashion to make jelly in; Doris Dodson 
cotton block print dress. Mason 
dome lids, (in Seventeen, June i960, 
p. 106) Appl. author: Applegate Ad- 
vertising Agency, Inc. © Uun60; 
KKI51658. 
Here's 10^ to show you why home 

canners prefer Ball dome lids, (in 
The Progressive farmer, May I960, 
P. 95) Appl. author: Applegate Ad- 
vertising Agency, Inc. © 30Apr60; 
KKL50942. 
who, us? A home canning supple center? 
Endorsed by Bob Gordon. (In IGA 
grocergram, Apr. i960, p. 23) Appl. 
author: Applegate Advertising Agency, 
Inc. © lApr60; KK1 51143. 
With Ball, even the cases give you 
more net profit. Mason jars; dome 
lids. (In The Clover farm bee, Apr. 
I960, p. 7) Appl. author: Applegate 
Advertising Agency, Inc. © lApr60; 
KK1 50446. 
You sell big 3 ways with Ball can or 
freez Jars. (In International super 
marketing, May i960, p. 4 of cover) 
Appl. author: Applegate Advertising 
Agency, Inc. © 5May60; KK151728. 

BALLENTINE (P.) & SONS! © 

Only Ballantine ale brews brewer's 
gold into genuine golden ale flavor. 
(In Life, Sept. 2, 1957, P-3 of 
cover) © 2Sep57i KK148994. 

BALSAM CIGARETTES. © 

Filtrated and infiltrated whiff 'o the 
woods, by Don Dlckerman. © 5Jan60; 
KK148201. 

BANK MOTORS, INC. © 

Year end sale; repossessions. (In 
Newark evening news, Dec. 16, 1959* 
p. 48) © l6Dec59; KK148368. 

BANKERS TRUST CO. , NEW YORK. 

Save time for fun; checking accounts. 
Brooklyn Botanic Garden. Appl. au- 
thor: Rose-Martin, Inc. © Bankers 
Trust Co.; Uun60; KK151879. 

BARKLEY COMIC ART. 

Barkley the pooch writing paper. 
20 sheets of writing paper; 20 en- 
velopes. © Norman A. Tasier d.b.a. 
Bare ley Comic Art (in notices Barkley 
Comic Art); 19Apr60; KK1 50644. 

BARNES-HIND OPHTHALMIC PRODUCTS, INC. © 
Contact lens care and wetting proce- 
dures. © 31Apr60; KKL50954. 

BARRICINI, INC. © 

Children's Seder. 5 ounces net. 

© lMar60; KK1 50022. 
Why is this night different? 
Questions 1-4. © lMar60; 
KK150291-150288. 

BARTON DISTILLING CO. © 

What, nix whiskey with fruit Juice? 
Yes, mix today's Kentucky Oentlenan 
and take a taste of Instant pleasure. 
(In White Plains reporter dispatch, 
Kay 20, I960, p. 31) Appl. author: 
Gerald H. Keller. © 20Ray60; 

no. 51 303. 

BABTON'S CANDY CORP. © 

Trlm-a-tree chocolate ornaments. 
(Trin-a-tree Christmas ornaments) 
Bonbonniere. 15/16 oz. net. 
© 15Dec59; KK1482*9. 



1960 



CURRENT REGISTRATIONS 



11 



Weekend assortment; bonbonniere. 
One pound net. © 25Apr6°; 
KK1 50707 • 

BARTZ, JOHN PAUL. © 

Barco Lesfat sugar; the new patented 
less fattening and lower caloric 
sugar. Net wt. 100 lbs. Appl. 
states prev. pub. HJan57, KK123488 
& l4Peb57- KK123489. NMs revision. 
© 29Dec59; KK148377. 
Firsts in citrus; Barco LeaFat Dri- 
Orang-Juce. Net weight 100 lbs. 
NM: revision & additions. 
© lMar60; KK1 51172. 

BAYSHORE INDUSTRIES, INC. © 

Official bicycle polo set. Appl. au- 
thor: Lavenson Bureau of Advertising. 
© 260ct59; KK148095. 

BEACON CO. © 

New horizons; science unfolds new marvel 
for long floor shine. Wax. 
© 12Jan60; KK148195- 



BEAR MANUFACTURING CO. © 

Fleet experience with balancing; 

special report for fleet operators. 
Appl. author: Hanson & Stevens, Inc. 
© HMar60; KKI50305. 
Get more for your money with nation- 
ally advertised Bear four star wheel 
balance weights. Appl. author: 
Hanson & Stevens, Inc. © l4Dec59; 
KK1 50572. 
Get precision line-up and wheel 
balancing; look for the Bear sign. 
(in The Saturday evening post, 
May 7, I960, p. 133) Appl. author: 
Hanson & Stevens, Inc. © 4May60; 
KK151377. 
Track proven for the 26th year at the 
most exacting testing ground for 
precision balancing and alinement 
equipment. (In Southern automotive 
Journal, June 1959, p.l4l) Appl. 
author: Hanson & Stevens, Inc. 
© 6Jun59; KK150304. 

BEATRICE FOODS CO. © 

Meadow Gold; the 6 vitamin milk. 

© lMar59; KK148382. 
99$ fat free; Meadow Gold skim milk. 

© !Mar59; KK148383. 



3ECKER, FRANK P. © 
Kroydon cruiser. 12 cruiser golf balls 
plus one free bonus ball. © 15Sep59; 
KEL48991. 

BECKMAN INSTRUMENTS, INC. © 

Baby's first breath had better be a 
good one. (In Fortune, Feb. i960, 
p. 157) © lFeb60; KK149119. 

Basic as bread is the role of elec- 
tronic instrumentation in human 
progress, (in Fortune, June i960, 
p. 5) © Uun60; KK151709. 

Behold the gated oscillator. (In 
Scientific American, Apr. I960, 
p. 93) © !Apr60; KK150407. 

Keeping up with the Joneses is not 
enough, (in Fortune, Jan. i960, 
p. 52) © 29Dec59; KK149541. 

Making the incredible commonplace is 
our job. (In Scientific American, 
Mar. I960, p. 13) © lMar60; 
KK149610. 

The man in the moon wears a western 
hat. (In The Los Angeles examiner, 
Jan. 2, I960, p. 50) © 2Jan60; 
KK148189. 

Not since the year One, there's been 
no change in the scientific method. 
(In Scientific American, May I960, 
p. 9) © lMay60; KKI5IH8. 

When performance takes priority, 
specify Fitgo. Amplifier. 
© Beckman, accepted alternative 
designation for Beckman Instruments, 
Inc.; 4Dec59; KK149588. 



BEEBE BROS. MANUFACTURING CO. © 

Latest addition to the famous Beebe 

Bros, line of quality hoists; new, 

Beebe ratchet-hoists. © 5Feb60; 

KK151594. 
Latest addition to the famous Beebe 

Bros, line of quality hoists; 

ratchet-hoists. © 5Feb60; KKI51827. 

BENEFICIAL FINANCE CO. © 

Cash? Just say the word. King & 
queen cartoon. (In Daily leader- 
times, Kittanning, Pa., Mar. 3, 
I960, p. 10) © 3Mar60; KKI50393. 

Cash? Just say the word. Pipe 
cartoon. (in Daily leader-times, 
Kittanning, Pa., Mar. 2, i960, 
p. 8) © 2Mar60; KKI5O394. 

Cash? Just say the word. Umbrella 
cartoon. (in Richmond times- 
dispatch, Jan. 4, i960, p. 14) 
© 4jan60; KK148650. 

BENFIELD, JOHN D. © 

Instructions for making conduit bends 
that fit with Steelduct-Benfield 
benders. Appl. states prev. reg„ 
KK135632. NM: additions. © 30Dec59; 
KK149093. 

BENGUE, INC. © 

How Ben-Gay brings you quick relief 
from muscular and rheumatic pain 
and the misery of colds. © 15Jan60 
(in notice: 1959); KK148587. 

New, greaseless and stainless children's 
Ben-Gay; now brings ... quick relief 
from cold miseries. © 15Jan60 (in 
notice: 1959); KK148914. 

New, greaseless, stainless Ben-Gay. 
© 15Jan60; KK148586. 

BERNARD, JOHN. 

How to create color excitement with 
Clairol's new chiffon creme toners. 
SEE Clairol, Inc. 



BERRY, CHARLES H. 
Cleaner Co. 



SEE Foamy Glass 



BEST (W. G.) HOMES. © 

Quality. Tips that may be helpful in 
the selection and development of your 
home. Appl. author: Carlson & Co., 
Inc. © lSep59; KK151189. 

BEST & CO., INC. © 

Are you the woman in our picture? 
(In The New York times, Mar. 27, 
I960, p. 7) © 27Mar60; KK149970. 
Are you the woman who sets a fashion 
standard? (In The New York times, 
Apr. 10, I960, p. 7) © 10Apr60; 
KK150356. 
Are you the woman who's going places? 
(in The New York times, Apr. 24, 
I960, p. 7) © 24Apr60; KK151039. 
Are you the woman with a flair for 
fun? (in The New York Times, 
May 8, I960, p. 7) © 8May60; 
KK151020. 

BETTER PACKAGES, INC. © 

Oiling chart to get the most from your 
Better Pack 555 feather-touch elec- 
tric. Appl. author: G. L. Ryder. 
© 13May60; KK151232. 

BETTMANN ARCHIVE. © 

Looking for symbols? Appl. author: 
Otto L. Bettmann. © 15Dee59i 
KK148380. 

BEVERLEE'S SATIN STAIN, INC. © 

Satin Stain kit; a professional wood 
finish for amateurs. Appl. author: 
Clifford H. Davis. © 14Jan60; 
KK148533. 

BILLINGSLY, L. B. © 

Burger House. © l8Jan60 (in notice: 
1959); KK149308. 



BIRKENSHAW, FRANK. SEE Dlroxo Co. 

BISHOP (E. C.) & SON, INC. © 

Custom fitting chart. Gunstocks. 
© 260ct59; KK149087. 

BLICKMAN (S.) INC. © 

Blickman-built hot tea urn . . . featuring 
the exclusive Tri-Saver tea filter. 
(Form no.5545-2M-460-AA) Appl. au- 
thor: Benjamin L. Becker. © 29Apr60; 
KK152154. 

Blickman-built iced tea urn. (Form 
5546-2M-460-AA) Appl. author: 
Benjamin L. Becker. © 29Apr60; 
KK152155. 

For brisk, full-strength hot tea; 
square, low hot tea urn with ex- 
clusive Tri-Saver tea filter. (Form 
no.5544-2M-460-AA) Appl. author: 
Benjamin L. Becker. © 29Apr60; 
KK1 52153. 

Low height, low price, new Blickman 
square, low twin urns, non- jacketed, 
with Tri-Saver filter. (Form no. 
5543-8M-460-AA) Appl. author: 
Benjamin L. Becker. © 29Apr60; 
KKI52156. 

The Tri-Saver coffee system. (Form 
no.5407-A-10M-4-59) Appl. author: 
Benjamin L. Becker. © 29Apr60; 
KK152152. 

BLISTEX, INC. © 

Antibiotic lip balm. New, easy to 
use tv;ist type plastic case. 
© 17Dec57; KK150616. 
Antibiotic lip balm. New, plastic 
swivel case. © 17Dec57; KKI50615. 

BLOOM (ROY M.) INC. © 

The marine industry did over three . 
billion dollars in sales last year; 
Flite Fish sailboat. © lAug59; 
KK1 50088. 
Now everyone can sail a boat; Flite 
Fish. Aqua- Jet, 6 boats in 1. 
© lAug59; KK150089. 

BLOOMER BROS. CO. © 

America's prestige dessert, ice cream. 
Design no. 1006. One half gallon 
liquid. © l8Jan60; KK149348. 
Bodker ice cream; vanilla. Design 
no. 763. One half gallon liquid. 
© 24Dec59; KK148181. 
Clemens Markets; grade A medium eggs. 
Design no. 286. One dozen. © 17Feb59; 
KK149443. 
Design no. 103. Eeg carton. One 

dozen. © 24Mar60; KKI5IH6. 
Design no. 2008, One half gallon 

liquid. © 22Feb60,* KK149347. 
Eggs. Design no.106. © 17Feb60; 

KK149444 . 
Eggs. Design no.107. One dozen. 

© 25Nov59; KK149328. 
Eggs. Design no. 112. One dozen. 

© 2Feb60; KK149357. 
Eggs. Design no. 117. One dozen. 

© 8Mar60; KKI51306. 
Eggs. Design no. 120. One dozen. 

© lDec59; KK149356. 
Eggs; Tulsa's best grade A medium. 
Permit no. 44. Design no.115. 
One dozen. © 22FebbO; KK149442. 
Elsie brand cherry tart ice cream. 
Design no. 356. Net contents one- 
half gallon liquid. © 28Jan60; 
KK149345. 
Foremost berried treasure ice cream. 
Design no. 352. One half gallon. 
© 4Mar60; KK149594. 
Great Lakes neapolitan ice cream. 
Design no. 783. One half gallon 
liquid. © l8Feb60; KK149336. 
Ice cream; chocolate marshmallow. 
Design no. 353. One half gallon 
liquid. © 130ct59; KK149346. 
Ice cream. Design no.808. One quart 
liquid. © 21Apr60; KK150724. 



12 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BLOOMER BROS. CO. -Con. 

Meadow Gold peach ice cream. Design 

no. 355. One-half gallon liquid. 

© l4Mar60; KK151480. 

New York State ; eggs. Design no. 285. 

One dozen. © 20Apr60; KKI50723. 

Norwood's 3 dozen eggs. Design no. 495. 

© llMar60; KK149600. 
Pennsylvania grade medium; eggs. 
Design no. 292. One dozen. 
© l8Jun58j KK149329. 
The Royart Farms, Elk Rapids, Mich., 
grade A, large, one dozen egg3. 
Design no. 284. © 10Nov58; KK149441. 
Webster home made ice cream. Design 
no. 2009. One-half gallon liquid. 
© 24May60; KK151474. 

BLOSSOM CO. 

Fitted crib sheet. © Chicopee Mills, 
Inc. d.b.a. Blossom Co.; 10ct59; 
KK150620. 

BLUE CIRCLE TELEPHONE ANSWERING SERVICE. 
Which of these Items has the greatest 
Influence on your business? © Blue 
Circle Telephone Answering Service, 
accepted alternative designation of 
the Suburban Classified Directory 
Corp.; 29May60; KK151917. 

ELUFF CREEK CANNING CO. 

Huck Finn dog food. Net wt. 5 1/2 
ozs. © Bluff Creek Canning Co., a 
subsidiary of John Morrell & Co.; 
22Nov59; KK148509. 

BODINE, EDWARD H. SEE Enurtone Co. 



BOGENE, INC. © 

Shoe-tainer, new see-thru shoe storage 
chest. © HFeb60; KK149005. 



BOLD BAKING CO. © 

Dutch Pride twin bread. 
KK148338. 



© 23Nov59; 



BOLIND, INC. © 

Useful gifts, gay and practical, from 
Bruce Bollnd; labels. Correspondence 
kit & other gifts. © 25Mar60; 
KK1 52044. 

BOLS (ERVEN LUCAS) DISTILLING CO. © 
Meet the new exclusive Bols host size 
bottle; liqueurs. (In Gourmet, Feb. 
i960, p. 2 of cover) Appl. author: 
Albert Woodley Co., Inc. © lFeb60; 
KK150153. 

BOLT LABORATORIES. © 

Hebol for relief of sore feet. 4 fluid 
ounces. © 23Mar60; KK150302. 

BOMAC LABORATORIES, INC. © 

George at the Forge. Bomac makes the 
finest microwave tubes and components. 
(Bomac looks at radar through the 
ages, no. 17) (in The Microwave 
journal, Dec. 1959, p. 3 of cover) 
© 15Dec59; KK149261. 
The landing of the Puritans. Today, 
Bomac makes the finest microwave 
tubes and components. (Bomac looks 
at radar through the ages, no.15) 
(In The Microwave journal, Sept. 
1959, p.? of cover) © 15Sep59; 
KK149278. 
Radar and revolution. Bomac makes the 
finest microwave tubes and compo- 
nents. (Bomac looks at radar through 
the ages, no.l8) (In The Microwave 
Journal, Feb. i960, p. 3 of cover) 
© 15Feb60; KK1 50004. 
Shaggy fish story. Bomac makes the 
finest microwave tubes and components. 
(Bomac looks at radar through the 
ages, no. 16) (In The Microwave 
Journal, Nov. 1959, p. 3 of cover) 
© 15Nov59; KK149266. 



BON AMI CO., INC. © 

Free 15 day trip to Paris, Rome, 
London, Monaco. (In Chain store 
age. Aug. 1957, p. 79) © lAug57; 
KK149166. 

BOND & BACON ASSOCIATES. © 

A Journey into the light; a beautiful 
book to give or to receive. Appl. 
author: Mr. E. C. Bacon. © 8Dec59; 
KK148724. 

BORDEN (JOHN) ADVERTISING AGENCY. © 
Twin City Contact Lens Center. Appl. 
author: John Borden. © 19Apr60; 
KK1 50928. 

BORDEN CO. © 

Borden's very big on flavor; cherry 
tart ice cream. (In The Saturday 
evening post, Feb. 6, i960, p. 84) 
© 2Feb60; KK150117. 
Borden's very big on flavor; half and 
half. (In Ladies' home Journal, 
May I960, p. 189) © 28Apr60; 
KK1 52228. 
Borden's very big on flavor; vegetable 
salad cottage cheese. © 25Feb60; 
KK1 50115. 
Elmer: Alright, who drank my still 
life. Homogenized milk. (In Good 
housekeeping, Apr. i960, p. 2 of 
cover) © 22Mar60; KK150116. 
Elsie brand 6 ice cream bars. 1 1/2 
fl. oz. each. © 28Dec59 (in notice: 
1958); KK149866. 
Elsie: Elmer, you put that milk right 
back in the refrigerator. Homoge- 
nized. (In McCall's, June i960, 
p. 173) © 24May60; KK1 52229. 
Extra-good because It's made with extra 
cream; Lady Borden vanilla chocolate 
fudge. Ice cream. (in Life, Sept. 2, 
1957, P. 109) © 29Aug57; KK148729. 
Flavor flakes, instant whipped 
potatoes; Borden's very big on 
flavor. (In Life, Jan. 25, I960, 
p. 41) © 21Jan60; KK1 52271. 
Methakote pediatric creme. 3 ounces 

avoir. © 25Aug59; KK1 50114. 
Natural flavor; new, Instant malted 
milk. One pound. © 3Feb60; 
KK1 50118. 
Peach blossom ice cream; Borden's very 
big on flavor. (in Ladies' home 
Journal, June i960, p. 124) 
© 31May60; KK1 52227. 
You did it and we thank you. You made 
the name-the-twins promotion, the 
biggest contest, says Elsie, the 
Borden cow. (in Food topics. Aug. 5, 
1957, P. 8) © lAug57; KK148143. 

BOTANY MILLS, INC. © 

Finally, a wash-and-wear suit that 
actually improves your appearance; 
500 Capt. Wash. (in Esquire, June 
1957, P. 145) Appl. author: North 
Advertising, Inc. © 9May57; 
KK149847. 

BOURBON INSTITUTE. © 

A dream frozen in a goblet; the mint 
Julep never melts in the goblet, 
only in your heart. (in The New York 
times, May 23, I960, p.60) Appl. au- 
thor: McCann-Erickson, Inc. 
© 23May60; KK151906. 

Now, it's the bourbon party, (in The 
New York times, Apr. 22, I960, p. 32) 
Appl. author: McCann-Erickson, Inc. 
© 22Apr60; KK151147. 

To Italy with love. (In The New York 
times, Jan. 15, I960, p. 11) Appl. 
author: McCann-Erickson, Inc. 
© 15Jan60; KK14837*. 



BOURNS, INC. © 

Model 3250 Trimpot sub-miniature, 
humidity-proof wirewound potentio- 
meter. June i960. (Bulletin no. 
3250/F/o) © 17Jun60; KK1 52075- 



BOWMAN BISCUIT CO., division of UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 

BOY SCOUTS OF AMERICA. © 

Official Boy Scout miner's tent; 
lightweight, water-repellent. 
Appl. author: John T. Thorpe. 
© 22Dec59; KK149037. 

BOYER BROS., INC. © 

Variety box; 7 favorites. Two pounds 
net. © 8Jan60; KK149089. 

BOYLE-MIDWAY. 

Enter the $75,000.00 work is for the 
birds sweepstakes. Easy-Off oven 
cleaner & 5 other products. (In 
Life, Apr. 18, i960, p. 84-85) Appl. 
author: J. Walter Thompson Co. 
© Boyle-Midway, division of American 
Home Products Corp.; 15Apr60; 
KK151435. 

BRABROOK (A. N. ) INC. © 

Anchor tub treads, non-slip shower and 
bathtub safety strips. © 30Mar60; 
KK1 51074. 

BRADFUTE CORP. © 

11 weeks of fun and excitement; you may 
be a winner; Lucky Eleven game. 
Stop & Shop super markets. (Game 
no.l) (In The Providence Journal, 
Mar. 17, I960, p. 13) © 17Mar60; 
KK1 50736. 
Here's how to play; play Jewel's new 
Target game. Game no.l. (In Herald 
news. Joliet, 111., Jan. 14, i960, 
p. 17) © i4Jan60 (in notice: 1959); 
KK14934-3. 
Play Circle 5; look, here's your ex- 
citing first Circle 5 game. Purity. 
(In The Fresno bee, June 8, I960, 
P.4-B— 5-B) © 8Jun60; KK152032. 
Play Jewel Food Stores Target. 
© 30Dec59; KK150364. 

BRADLEY (MILTON) CO. © 

Acme Checkout game, the exciting new 
super-market shopping game; for 
ages 7 to adult. 4840. © 27Jun59; 
KK149605. 
Try-it, it can be done; work marble down 
thru maze from start to out. 
No. 4925. © 17Jan59; KK148219. 

BRADSTREETER & BRADSTREETER. 

Harmone, testosterone after shave skin 
lotion. Mr. Bradstreeter. 3 ounce 
size. © Pearl L. Schluttig t.a. 
Bradstreeter & Bradstreeter; 27Nov59; 
KK148220. 

BREATH-O'-LIFE OXYGEN, INC. © 

Some of the abc ' s of oxygen admini- 
stration. Appl. author: Isidor M. 
Jacobs. © 12Dec59; KK148041. 

BRECK (JOHN H. ) INC. © 

Banish dandruff; beautiful hair. 
Girl brushing hair. (In The 
Reader's digest, Apr. i960, p. 289) 
© HMar60; KK1 50072. 
Banish dandruff; beautiful hair; 
shampoo. Girl brushing hair, (in 
The Reader's digest, May i960, p. 299) 
© 22Apr60; KK1 51491. 
Banish dandruff; shampoo. Girl brush- 
ing hair. (In The Reader's digest, 
Mar. I960, p. 21) © l6Feb60; 
KK149556. 
Beautiful hair; Breckset styling 
lotion. Contents 1 pint. 
© 19Jan60; KK1491H. 
Beautiful hair; Breckset, styling 
lotion. Contents 16 oz. © lMay60; 
KK1 51553. 
Beautiful hair; children shampoo. 

© 10Nov59; KK148039. 
Beautiful hair; combination offer of 
hair set mist with Breck shampoo. 
Jewelled mirror. (In Ladies' home 
Journal, Apr. i960, p. 33) © 21Mar60; 
KK1 5OO73. 



1960 



CURRENT REGISTRATIONS 



13 



Beautiful hair; Stroke & Color, new 
temporary hair color pad. Net weight 
1/3 oz. © 27Aug59; KK148132. 
Beautiful hair; Stroke & Color. One 
complete color application. 
© 19Feb60 (in notice: 1959); 
KK149689. 
Beautiful hair; Stroke & Color. 
12 complete color applications. 
© 19Peb60; KK149690. 
Beautiful hair; there are three Breck 
shampoos. Carol Toby & 3 4 -ounce 
shampoos. (In The Ladies' home 
journal, Mar. i960, p.l49) 
© 23Feb60; KK149123. 
Beautiful hair; there are three Breck 
shampoos. Jane Doe & 3 shampoos, 
(In Ladies' home Journal, Feb. i960, 
p. 3 of cover) © 21Jan60; KK148762. 
Beautiful hair; there are three Breck 
shampoos. Julie Gosselin & 3 8-oz. 
shampoos. (in Ladies' home Journal, 
May I960, p. 122) © l8Apr60; 
KK150945. 
Freedom from dandruff; beautiful hair. 
Banish. Charlene Hargrove brushing 
hair, (in Ladies' home Journal, 
Jan. I960, p. 3 of cover) © 23Dec59; 
KK148134. 
Hair set mist; beautiful hair. (In 
Vogue, Mar. 15, i960, p. 4 of cover) 
© HMar60; KK150071. 

Hair set mist; beautiful hair. 
Suzanne Houle. (in Ladies' home 
Journal, June i960, p. 4 of cover) 
© 19May60; KK1 51492. 

BRIAN-LLOYD CO., INC. © 

Men: Don't dye your gray hair like a 
woman's. Groom in youthful masculine 
color; ColorGroom. (in National 
enquirer, Apr. 24-30, I960, p. 21) 
Appl. author: H. C. Schlosberg. 
© 24Apr60; KK151582. 

BRIDGEPORT BRASS CO. © 

America's new low-cost luxury- 
necessity; H-D Multi-Port. Alumi- 
num-roof patio cover and carport. 
(Form no.64l4) © 27May60; 
KKI51676. 

The awnings you've seen on NBC TV; 
Plexalum aluminum awnings now with 
a bonded 5 year guarantee. Jack 
Paar & Dave Garroway. (Form 
no. 2655) © HApr60; KK150720. 

Fashion says, everything looks better 
in stripes. Flexalum Twi-Nighter 
Venetians. Form no. 422-1. 
© HJan60; KK148462. 

Flexalum aluminum awnings in color 
schemes you design. (Form no. 
2435-1) © Uun60; KK151496. 

Flexalum woven aluminum; beautifully 
practical, too. Form no. 7743. 
© lFeb60; KK148990. 

Great Dort In a storm; H-D Multi-Port, 
the new aluminum shelter. (Form 
no. 6410-1) © 15May60; KKI51675. 

BRIDGEPORT BRASS CO. HUNTER DOUGLAS 
DIVISION. © 

Flexalum aluminum awning 5 year bonded 
guarantee. Form 2756. © HJan60; 
KK148544 . 
Flexalum fence lattice beautifies chain 
link fence, gives new privacy and 
protection. (Form no.84l2-l; 
©Bridgeport Brass Co. (in notice: 
Bridgeport Brass Co., Hunter Douglas 
Division); 4Apr60; KK150719. 

BROOKHAVEN DEVELOPMENT, INC. © 

Sports at your own front door, when 
you live in Brookhaven; Brookhaven 
Club Estates. (In The Dallas aorn- 
ing news, Oct. 4, 1959, section 3, 
p. 24) © 40ct59; KK149164. 

BROOKS, WALTER. 

What's the truth about reducing 
products. SEE Campana Corp. 



BROWN, ANADEL S. SEE Fruzola Co. 

BROWN (ED ) INC. © 

The wash pot mystery card with a prize 
under each pot. © 31Mar60; 
KK151086. 

BROWN (JOHN CLARK) INC. © 

Chef tongs; 7 inch length. (Kenberry 
product, no. 182) © l6Nov.59; 
KK148950. 
Cookie and pastry tool. (Kenberry 
product, no. 79; © 21Dec59; 
KK148947. 
Duz-All razor blade, scraper & knife. 
(Kenberry product, no. 64) 
© 120ct59; KK148951. 
Hostess wire slicer for cheese, butter. 
(Kenberry product, no. 69) 
© 3Jan60; KK148949. 
Skewers. No.130-10"; 134-12". 
(Kenberry product) © 15Feb6~0; 
KK1 51347. 
Spee-Dee chopper and garnishing tool. 
(Kenberry product, no. 72) 
© 4Apr60; KK1 51346. 
Spee-Dee strawberry huller, pinfeather 
picker. (Kenberry product, no. 77) 
© 25Apr60; KK151348. 
Thermo-Kook aluminum potato bake rods. 
(Kenberry product, no. 133) 
© l6Nov59; KK148948. 

BROWN, ROBERT W. 

Port of call. SEE Seeman (James) 
Studios, Inc. 

BROWN & WILLIAMSON TOBACCO CORP. © 

The bite of the steel snake. Viceroy. 
(In Buffalo courier-express, 
Mar. 13, I960, comics) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 13Mar60; KK150199. 

Do you think for yourself? Buzz this 
quiz and see where you land? Viceroy, 
(in The Cougar, University of Houston, 
Nov. 6, 1959, P. 11) Appl. author: 
Ted Bates & Co., Inc. © 6Nov59; 
KK149221. 

Do you think for yourself? Dial in 
these questions and see if you're in 
focus. Viceroy. (In The Cougar, 
University of Houston, Jan. 14, i960, 
p. ll) Appl. author: Ted Bates & Co., 
Inc. © 14Jan60; KK149220. 

Do you think for yourself? Dig this 
quiz and see If you strike pay dirt. 
Viceroy. (In The Denver clarion, 
University of Denver, Feb. 9, I960, 
p. 5) Appl. author: Ted Bates & Co., 
Inc. © 9Feb60; KK150204. 

Do you think for yourself? Dig this 
quiz and see where you rate. 
Viceroy. (in Arka tech. Russellville, 
Ark., Apr. 7, I960, p. 5) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 7Apr60; KKI5II58. 

Do you think for yourself? Take a 
crack at these questions and see if 
you connect. Viceroy. (In The Denver 
clarion, University of Denver, 
Feb. 2, I960, p. 6) Appl. author: 
Ted Bates & Co., Inc. © 2Feb60; 
KK150205. 

Do you think for yourself? Throw these 
questions into the pot and see what 
cooks. Viceroy. (in Ball State 
news, Ball State Teachers College, 
Oct. 17, 1959, P. 8) Appl. author: 
Ted Bates & Co., Inc. © 170ct59; 
KK148251. 

Do you think for yourself? Viceroy. 
(In College times, Los Angeles State 
College, Nov. 6, 1959, p. 5) Appl. 
author: Ted Bates & Co., Inc. 
© 6Nov59; KK148174. 

How to take care of your pipe. Sir 
Walter Raleigh smoking tobacco. 
© 17Jun59; KK148259. 

Just released for Viceroy cigarettes, 
the greatest Jazz album in years; 
campus Jazz festival. Appl. author: 
Ted Bates & Co., Inc. © 12Nov59; 
KK147966. 



Kool Krossword, no.l. (In Arkansas 
traveler, University of Arkansas, 
Jan. 8, I960, p. 2) Appl. author: 
Ted Bates & Co., Inc. © 8Jan60; 
KK149268. 

Kool Krossword, no. 2. (In The 

Michigan daily, Ann Arbor, Jan. 5, 
I960, p. 2) Appl. author: Ted Bates 
& Co., Inc. © 5Jan60; KK150203. 
Kool Krossword, no. 3. (in Denver 
clarion, University of Denver, 
Oct. 2, 1959, p. 5) Appl. author: 
Ted Bates & Co., Inc. © 20ct59; 
KK148171. 

Kool Krossword, no. 3. (in Yale dally 
news, New Haven, Jan. 19, I960, p. 6) 
Appl. author: Ted Bates & Co., Inc. 
© 19Jan60; KKI51066. 
Kool Krossword, no. 4. (In The Red & 
black, University of Georgia, 
Jan. 28, I960, p. 8) Appl. author: 
Ted Bates & Co., Inc. © 28Jan60; 
KK150578. 
Kool Krossword, no. 5. (In The Red & 
black, University of Georgia, 
Feb. 4, I960, p. 8) Appl. author: 
Ted Bates & Co., Inc. © 4Feb60; 
KK1 5058O. 
Kool Krossword, no. 6. (In The Red & 
black, University of Georgia, 
Feb. 11, I960, p. 8) Appl. author: 
Ted Bates & Co., Inc. © HPeb60; 
KK150579. 
Kool Krossword, no. 7. (in The Daily 
Californlan, University of Califor- 
nia, Oct. 29, 1959, p. 5) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 290ct59j KK148173. 
Kool Krossword, no. 9. (In Florida 
alligator, University of Florida, 
Mar. 25, I960, p. 3) Appl. author: 
Ted Bates & Co., Inc. © 25Mar60; 
KK15H57. 
Kool Krossword, no. 9. (In State press, 
Arizona State College, Nov. 13, 1959) 
Appl. author: Ted Bates & Co., Inc. 
© 13Nov59; KK148250. 
Kool Krossword, no. 10. (In Indiana 
daily student, Indiana University, 
Nov. 18, 1959, P. 2) Appl. author: 
Ted Bates & Co., Inc. © l8Nov59; 
KK148172. 
Kool Krossword, no. 12. (In Yale daily 
news, Yale University, Dec. 11, 
1959, P. 4) Appl. author: Ted Bates 
& Co., Inc. © HDec59; KK148366. 
The man who thinks for himself knows 
only Viceroy has a thinking man's 
filter. Endorsed by radio sales 
director J. Walter Carroll. (In 
Ebony, Feb. i960, p. 113) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 26Jan60; KK1 50201. 
The man who thinks for himself knows 
only Viceroy has a thinking man's 
filter. Endorsed by transit attorney 
Baron H. Martin. (In Ebony, Apr. 
i960, p. 8) Appl. author: Ted Bates 
& Co., Inc. © 21Mar60; KK1 50202. 
New filter cigarette ratings on file 
with U.S. government. Life. (In 
Schenectady gazette, Dec. 7, 1959, 
p. 10) Appl. author: Ted Bates & 
Co., Inc. © 7Dec59; KK149269. 
Now, you don't have to change to a 
filter for a mild smoke; Kentucky 
Kings, (in Dallas times herald, 
Apr. 18, I960, p. 6) Appl. author: 
Ted Bates & Co., Inc. © l8Apr60; 
KK151067. 

Pinwheel take-off. Viceroy. (In 
Rochester democrat & chronicle, 
Feb. 21, I960, comics, p. 3) Appl. 
author: Ted Bates & Co., Inc. 
© 21Feb60; KK1 50200. 
Quick-thinking trucker nabs bank 
robbers. Viceroy, (in Baltimore 
sun, Mar. 27, I960, comics) Appl. 
author: Ted Bates & Co., Inc. 
© 27Mar60; KK151155. 
Runaway raft. Viceroy. (In The 
Boston Sunday globe, Oct. 11, 1959) 
Appl. author: Ted Bates & Co., Inc. 
© 110ct59; KK148364. 



14 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BROWN & WILLIAMSON TOBACCO CORP. -Con. 
Sensational record bargain, get 
campus jazz festival. Viceroy. 
(In The Leader, Fredonla, N.Y., 
Feb. 23, I960, p. 4) Appl. author: 
Ted Bates & Co., Inc. © 23Feb60; 
KK150198. 
The talking walls of Chlchen Itza. 
Viceroy. (In Constitution & journal, 
Atlanta, Dec. 13, 1959) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 13Dec59j KK148365. 
Trigger for an avalanche. Viceroy. 
(In Indianapolis star, Nov. 22, 1959) 
Appl. author: Ted Bates & Co., Inc. 
© 22Nov59; KK148253. 



BROWN ARTS CO. © 

The stork left us a little son; birth 
announcements. Appl. author: Harold 
W. Brown. © 15Dec58; KK148923. 

BROWN-FORMAN DISTILLERS CORP. © 

As in I87O, as In 1942, as in i960, 
there is nothing better in the 
market; Old Forester. Bourbon. 
(In The Courier-journal, Louisville, 
Jan. 1, I960, section 3, p. 2) Appl. 
author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © Uan60; KKI50558. 
At gracious Gulfstream, famous bonded 
Old Forester is part of the better 
way of life. (In Gulf stream Polo 
Club I960 program, p. 3) Appl. au- 
thor: Erwln Wasey Ruthrauff & Ryan, 
Inc. © 6Mar60; KK152141. 
Brown-Forman predicts, you'll celebrate 
Christmas twice this year. Old 
Forester, Early Times & 12 other 
brands. (In Oklahoma beverage 
journal, Sept. 1959, p. 26-27) Appl. 
author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © 15Sep59j KK150556. 
Buy Old Forester before December 1st, 
save 10$; bourbon. (In Birmingham 
post-herald, Nov. 24, 1959, p. 7) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 24Nov59; KK150555- 
Enjoy rewarding flavor that's uniquely 
Old Forester. (In The Independent, 
Kansas City, Mo., Nov. 6, 1959, 
p. 19) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 6Nov59; 
KK1 50554. 
Famous bonded Old Forester In new 
1959 decanter, always a sales 
leader; bourbon. (In Oklahoma 
beverage news, Dec. 1959. P-55) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 28Nov59; KK150552. 
Give bottled in bond Old Forester 
in the new 1959 decanter; bourbon. 
(In San Francisco examiner, Nov. 4, 
1959, section 2, p. 5) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 4Nov59; KKI5056I. 
The name's the same, the whisky's the 
same; now both popular proofs. Old 
Forester, (in The Independent, 
Kansas City, Jan. 16, i960, p. 20) 
Appl. author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © l6Jan60; KKI52136. 
The name ' s the same , the whisky ' s the 
same; now both popular proofs; Old 
Forester. (in Town & country, Feb. 
i960, p. 2 of cover) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© lFeb60; KKI5O56O. 
Now, enjoy famous Old Forester at 100 
proof. (In The Wall Street journal, 
May 25, I960, p. 20) Appl. author; 
Erwin Wasey Ruthrauff & Ryan, Inc . 
© 25May60; KKI52138. 
Now, enjoy famous Old Forester at 100 
proof and 86 proof, too. (in The 
Louisville times, May 4, i960, 
section 2, p.ll) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 4May60; KK152137. 
Now, enjoy famous Old Forester at two 
popular proofs, (in Dally news, New 
York, June 3, I960, p. 36) Appl. au- 
thor: Erwin Wasey Ruthrauff & Ryan, 
Inc. © 3Jun60; KK152139. 



ND' 



Now, famous Old Forester gives you two 
popular proofs, two premium profits; 
bourbon. (In Seaboard beverage 
journal, Feb. I960, p.ll) Appl. au- 
thor: Erwin Wasey Ruthrauff & Ryan, 
Inc. © lFeb60; KK150559. 
Now, Old Forester at 86 proof, too; 
bourbon. (In Los Angeles times, 
Jan. 22, i960, p. 12) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 22Jan60; KKI505II. 
w, Old Forester at 86 proof, too; 
bourbon. (In The Washington news, 
Jan. 20, I960, p. 45) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 20Jan60; KK150510. 
Now, same fine Old Forester at 86 

proof, too; a new action builder for 
Michigan S.D.D. '3. (in Michigan 
beverage news, Mar. 14, i960, p. 8) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © l4Mar60; KKI52135. 
Now, same fine Old Forester at 86 
proof, too; bourbon. (In The Wash- 
ington post, Sept. 11, 1959, P.C16) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © HSep59; KK150512. 
Put the enjoyment of Old Forester into 
your holiday season; bourbon. (In 
Life, Dec. 14, 1959, p. 70-71 ) Appl. 
author: Erwin Wasey Ruthrauff & Ryan, 
Inc. © 10Dec59; KKI50563. 
Put the enjoyment of Old Forester into 
your holiday season; bourbon. (In 
Time, Nov. 9, 1959, p.56) Appl. au- 
thor: Erwin Wasey Ruthrauff & Ryan, 
Inc. © 4Nov59> KK150557. 
This new King label means new richer 
flavor, 90 proof, (in Ohio tavern 
news, Oct. 13, 1959, P. 14) Appl. 
author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © 130ct59; KKI50562. 
Tyme; man of the year, circa 1910. 
Old Forester. (in Time, Apr. 18, 
i960, p. 32) Appl. author: Erwln 
Wasey Ruthrauff & Ryan, Inc . 
© l8Apr60; KK1 52140. 
Yes, the bottle looks different now, 
but your taste will recognize that 
same famous King flavor; blended 
whiskey. (In Dally record, Boston, 
Dec. 23, 1959, p. 48) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 23Dec59; KK150553. 

BROWNBERRY OVENS, INC. © 

Catherine Clark's almond, all butter 
Viennese coffee cake. Net wt. 
11 ozs. Appl. author: John H. 
Kuony, Jr. © 25Apr60; KK151715. 
Catherine Clark's authentic French 
croissants. 5 breakfast rolls. 
Appl. author: Ads, Inc. © 19Apr60; 
KK150628. 

BRUCE (E. L. ) CO. © 

Termite control specifications; 
Terminix. (Key G-15) Appl. au- 
thor: Charles Rhew. © 2Jun60; 
KK151533. 

Termite pretreating by Bruce 

Terminix. Appl. author: Charles 
Rhew. © 6May60; KKI5IO63. 

BRUSSE, MARTIN. 

The direction you give your practice 
is important to you and your com- 
munity. SEE Rocky Mountain Metal 
Products Co. 

BRYTON CHEMICAL CO. © 

You're right at the top with Bryton, 
because Bryton is the producer of the 
world's mo3t diversified line of oil- 
soluble sulfonates. (In Chemical 
week, Jan. 30, I960, p. 69) Appl. au- 
thor: Benton & Bowles, Inc. 
© 30Jan60; KK150850. 
You're right at the top with Bryton 
because Bryton produces the world's 
most diversified line of oil-soluble 
sulfonates, (in Chemical week. 
Mar. 26, I960, p. 32) Appl. authors 
Benton & Bowles, Inc. © 23Mar60; 
KK.5HO5. 



BULLARD (E. D. ) CO. © 

Qnergency: burns. A.B.T.; Neutralize. 
© 10Feb60; KKL 51322. 

Ever test safety hats this way? 

Power-Bloc suspension. © 29Mar60j 

KK1 51317. 
First aid for acid and alkali burns; 

Neutralize. © 6Apr60; KKI5132I. 
Hardboiled fire helmets; more fires 

for your money. © l4Mar60: 

KK151319. 
Impact protection; industrial safety 

equipment. © 15Feb60; KKI5132O. 

Jerk this hoist hook; Tip-Lock safety 

hoist hook. © 5Jan60; KK151324. 
Learn to recognize these poisonous 

plants; poison oak and poison ivy. 

Imunivy; Imunoak; Bullard's formula. 

© 28Mar60; KK151323. 
Two way sanitizer and deodorant. 

Contents by weight 12 ounces. 

© 25Jan60; KK149127. 
Use this page to test safety hats; 

Power-Bloc suspensions. 

© lMar60; KK151318. 

BULOVA WATCH CO., INC. © 

The art of wearing a watch, chapter 2. 
(In Seventeen, Feb. i960, p. 9) 
Appl. author: McCann-Erickson, Inc. 
© lFeb60; KKl496l8. 
The art of wearing a watch, chapter 3. 
(In Seventeen, Mar. i960, p. 9) 
Appl. author: McCann-Erickson, Inc. 
© lMar60j KK149617. 
The art of wearing a watch, chapter 4. 
(in Seventeen, May I960, p. 22) 
Appl. author: McCann-Erickson, Inc. 
© 2May60; KK151l46„ 
Dazzling bracelet watches to dress up 
your wrist, too. (In The Saturday 
evening post, Apr. 9, i960) Appl. 
author: McCann-Erickson, Inc. 
© 5Apr60; KK150369. 
Deck her In diamonds because she's 
a dream, (in Ebony, May I960, p. 26) 
Appl. author: McCann-Erickson, Inc. 
© 15Apr60; KK151144. 
For men of action, men who make every 
second count; self-winding watches. 
(In Ebony, June I960, p. 8) Appl. 
author: McCann-Erickson, Inc. 
© 13May60; KK1 52012. 
4 ways to get a Bulova, for graduation 
or birthday. (In Seventeen, Apr. 
I960, p. 13) Appl. author: McCann- 
Erickson, Inc. © lApr60; KK150370. 
4 years in the making; new 23-jewel 
Bulova President, (in Life, May 2, 
i960) Appl. author: McCann-Erickson.. 
Inc. © 28Apr60; KK151904. 
Graduates deserve that Bulova differ- 
ence, (in The Saturday evening 
post, May 21, i960) Appl. author: 
McCann-Erickson, Inc. © 17May60; 
KK151905. 
You find the girl, we have the watch. 
(In Life, Apr. 25, i960) Appl. au- 
thor: McCann-Erickson, Inc. 
© 21Apr60; KK151145. 

BUNKIN PRINT. & PUB. CO. © 

Personalized Patty-Notes for school, 
home, office; bond writing paper. 
Six pads. Appl. author: Samuel H. 
Bunkin. © 4Jul59; KKL50856. 

BURBRIDGE, R. 0. SEE Southwestern Stamp 
Works . 

BUHDEN, BILLY JUNIOR. SEE 
Esteem Associates. 
Musicard Co. 

BUTTER-HUT POODS CO. © 

35 million cups of Butter-Hut coffee 
have been enjoyed by the people of 
Oregon since March 1. (in Klamath 
Falls herald and news. May 5, I960, 
p.5-B) Appl. author: D'Arey Adver- 
tising Co. O 5Way60; KKL51230. 



1960 



CURRENT REGISTRATIONS 



15 



BUXTON, INC. © 

Buttons 'n bows are popping up all over 
this season; the Button Set and the 
Bow Set by Lady Buxton, (in Ladies' 
home Journal, May I960, p. 36-37) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28Apr60; KK1 52097. 



c 



C & P PHONOPRODUCTS, INC. 

The powerful new sales training pro- 
gram, 200 on Alfred. Appl. au- 
thors: E. Burt Close & Joseph A. 
Patenaude. © C & P Phonoproducts, 
Inc. (in notice: C & P Phonoproducts, 
Inc., a division of Close & Patenaude); 
15Peb60; KK14949S. 

Take a tip from Alfred. Selling 
techniques. Chapters 1-6. Appl. 
authors: E. Burt Close & Joseph A. 
Patenaude. © C & P Phonoproducts, 
Inc. (in notice: Close & Patenaude) 
l5Feb60; KKLlt.9l|88-ll|9lj.93. 



CBS FILMS, INC. 
ferrytoons. 



TERRYTOONS. SEE 



C. C. CO. SEE Cohoes Carrybag Co., Inc. 

C.D.K. CO. SEE Kaier (Charles D. ) Co. 

C. E. CO. SEE Commonwealth Edison Co. 

C.F. INC. SEE Comstock Foods, Inc. 

CL. SEE Calevas Laboratories. 

CMP INDUSTRIES, INC. TICONIUM DIVI- 
SION. © 
Do you know what mucostatics is? 

Ticoniuin, dentistry's most fitting 

alloy. Appl. author: A. J. Griffin. 

© 1Nov59; KK149026. 
What's new in dental prostetics? 

Ticonium. Appl. author: A. J. 

Griffin. © lDec59; KK149028. 
Why is Ticonium acclaimed dentistry's 

no.l chrome-cobalt? Appl. author: 

A. J. Griffin. © 30ct59; KK149027. 

CPC. SEE Collins Products Co. 

CRL. SEE Circle Research Laboratories, 
Inc . 



CAL-DAK. 
Corp. 



PLAS-TEX CORP. SEE Plas-Tex 



CAL-DAK CO. © 

Assembly instructions; contour high 
chair, model no. 950. Appl. author: 
Zepha Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co.; 29Feb60; KK149609. 

Dealer price list; housewares. Effec- 
tive June 1, i960. Appl. author: 
Zepha Bogert. © 31May60; KKI51698. 

Distributor price list; housewares. 
Effective June 1, i960. Appl. au- 
thor: Zepha Bogert. © 31May60; 
KK151697. 

The exclusive tapered look of fine 
furniture. King-size fiberglas 
space-saver Roll-A-Rack set; item 
no. 1150. Tray table sets & 5 other 
items. Appl. author: Zepha Bogert. 
© 15Apr60; KK151548. 

The exclusive tapered look of fine 
furniture. King-size fiberglas 
space-saver Roll-A-Rack set; Item 
no. 1151. Tray table sets & 5 other 
items. Appl. author: Zepha Bogert. 
© 15Apr60; KKI51549. 

The exclusive tapered look of fine 
furniture. Klng-sLze space-saver 
Roll-A-Rack set; item no. 1146. 
Tray table sets & 5 other items. 
Appl. author: Zepha Bogert. 
© 15Apr60; KKI51550. 



The exclusive tapered look of fine 
furniture. Queen-size space-saver 
tray table set; item no. 1142. Tray 
table sets & 5 other items. Appl. 
author: Zepha Bogert. © 15Apr60; 
KK151547. 
The exquisite tapered look of fine 
furniture exclusively in tray 
tables. King-size fiberglas space- 
saver Roll-A-Rack sets & other items. 
Appl. author: Zepha Bogert. 
© lMay60; KK150913. 
Faucet-mounting hose reel, item 
no. 220. Tray table sets [& 5 
other items] Appl. author: Zepha 
Bogert. © 31Dec59; KK148583. 
High chair, item no. 950; bed rail, 
item no. 96O. Appl. author: Zepha 
Bogert. © Cal-Dak, accepted alter- 
native designation of Cal-Dak Co.; 
lFeb60; KK148976. 
Laundry carts; shopping carts; Ironing 
Caddys; laundry sorters. Item no. 
60B & other items. Appl. author: 
Zepha Bogert. © Cal-Dak, accepted 
alternative designation of Cal-Dak 
Co.; 31Dec59; KK149090. 
The perfect hostess accessory with 
handy, exclusive flip-open frame and 
space-saver rack; Marlite top snack 
sets. King size fiberglass space- 
saver Roll-A-Rack sets and tray 
tables. Appl. author: Zepha Bogert. 
NM: additions. © 20Dec59; KK148153. 
Side-winder cart-type hose reel, 
item no. 222. Tray table sets 
[& 5 other items] Appl. author: 
Zepha Bogert. © 31Dec59; KK148585. 
Step-up laundry cart, item no. 659. 
Tray table sets [& 5 other items] 
Appl. author: Zepha Bogert. 
© Cal-Dak, accepted alternative 
designation of Cal-Dak Co.; 31Dec59; 
KK149608. 
Wall mounting hose reel, item no. 221. 
Tray table sets [& 5 other items] 
Appl. author: Zepha Bogert. 
© 31Dec59; KK148584. 

CAL-DAK CO. CRESTLINE INDUSTRIES. SEE 
Crestline Industries. 

CALEVAS, GEORGE A. SEE Calevas Labora- 
tories. 

CALEVAS LABORATORIES. 

Mr. Mixer, sweet 'n' sour, lemon cock- 
tail mix. Net contents: 1 pint. 
© Calevas Laboratories, George A. 
Calevas, sole owner; 23Dec59; 
KK148208. 
Perma-Fresh concentrate; lemon with 
fruit pulp. Net contents: 8 fluid 
ounces. © Calevas Laboratories, 
George A. Calevas, sole owner; 
7Jun60; KK151640. 

CALIFORNIA COUNCIL OF CIVTL ENGINEERS & 

LAND SURVEYORS. © 

Introducing P. Monte Marker. Monument 
markers. (In Daily Pacific builder, 
Apr. 22, I960, p. 3) Appl. author: 
Harold N. Altman. © 21Apr60; 
KK150712. 

CALIFORNIA CUSTOM ACCESSORIES MANUFAC- 
TURING CO. © 

Electric trunk kit instructions. 
© 4jan60; KK148334. 

CALIFORNIA REDWOOD ASSN. © 

Isn't it fortunate that redwood is 
also a very versatile wood? (in 
The Improvement era, May I960, 
p. 328-329) Appl. author: Honig- 
Cooper & Harrington. © lMay60; 
KK151590. 
When winter comes around again, you'll 
be glad you built with California 
redwood. (in Successful farming, 
July I960, p. 76-77) Appl. author: 
Honig-Cooper & Harrington. 
© Uul60; KK1 52064. 



CALLAWAY MILLS CO. FOOD SERVICE DIVI- 
SION. 

A shower of gold; compact Servaround, a 
food bar that means high Income to 
you. © Callaway Mills Co. (in notice: 
Callaway Mills Co., Food Service Di- 
vision); 10May60; KK151923. 

CALVER, MILES P. © 

Don't Invest 5^ in any hospitalization 
plan until you know these important 
facts about American National Ins. 
Co. (In The Miami herald, Feb. 9, 
I960, p.l2-B) © 9Feb60; KK148865. 

CALVERT DISTILLERS CO. © 

Calvert in the holiday host decanter, 
the 4-way gift at no extra cost; 
Calvert Reserve, (in Ebony, Jan. 
1959, P. 15) © 23Dec58; KK151966. 
More power to please; after the rodeo 
enjoy Calvert Reserve. (In Rodeo) 
© 24Sep59; KK149955. 
Only the Calvert hand of skill blends 
a whiskey with so much power to 
please; Calvert Reserve. (in Life, 
Feb. 23, 1959, P. 5) © l8Feb59; 
KK1 50735. 

CAMP ANA CORP. 

what's the truth about reducing prod- 
ucts? By Walter Brooks. Ayds. 
(in Ladies' home Journal, Feb. 1959. 
p. 175) © Campana Corp. (in notice: 
Campana Co.); 25Jan59j KK152054. 

CAPITOL COSTUME JEWELRY. 

Gift package. © Robert J. Gordon 
d.b.a. Capitol Costume Jewelry; 
l4Apr60; KKI5IO85. 

CAPITOL RECORDS, INC. © 

Ballet highlights from the opera. 

Erich Leinsdorf Concert Arts Symphony 

Orchestra. P8488. © 20Jul59; 

KK148271. 
Bartok concerto for orchestra; Two 

portraits, op. 5. Royal Philharmonic 

Orchestra. G7186. © 31Aug59; 

KK148273. 
The best of Django Reinhardt. 

TBO 10226. © 4Jan60; KK149966. 
Blood on the saddle. Tex Ritter. 

T1292. © 4jan60; KKI49967. 
Brahms: Hungarian dances. Rafael 

Kubelik conducting the Royal Phil- 
harmonic Orchestra. G7209. 

© 4Apr60; KK1 50403. 
Brahms Liebeslieder waltzes, complete, 

opus nos.52 & 65. Elsie Morison, 

soprano, Marjorle Thomas, contralto 

[& others] G7189. © 190ct59; 

KK148267. 
Crazy time. Gene Vincent. T1342. 

© lMar60; KK149969. 
Dellus, Florida suite. Sir Thomas 

Beecham conducting the Royal Phil- 
harmonic Orchestra. G7193. 

© lFeb60; KK149963. 
Dixieland kickoff. Pee Wee Hunt. 

T1265. © 190ct59; KK148269. 
Florello, a new musical. Original 

Broadway cast. WA01321. 

© l4Dee59; KK149965. 
Haydn, the Salmon symphonies, v. 2. 

Sir Thomas Beecham conducting the 

Royal Philharmonic Orchestra. 

GCR 7198. © !Mar60 (in notice: 

1959); KK149964. 
Michael Rabin mosaics, with Leon 

Pommers, piano. P8506. © 16nov59j 

KK148275. 
Nervous notes. The singing reindeer. 

© 15Nov59; KK149962. 
Prokofiev, Lieutentant Klje suite: 

Kodaly, Hary Janos suite. Leinsdorf 

& Philharmonia Orchestra. P8508. 

© 4jan60; KK149968. 
Rachmaninoff third piano concerto in 

D minor. Leonard Pennario with the 

Philharmonia Orchestra. P8524. 

© 2May60; KK1 51268. 



16 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CAPITOL RECORDS, INC. -Con. 

Richard Strauss: Don Quixote ; Till 
eulenspiegel. Rudolf Kempe, the 
Berlin Philharmonic Orchestra. 
G7190. © 190ct59; KK148268. 
Sabre dance, suites from Gayne, 
Masquerade, Comedians. Hollywood 
Bowl Symphony Orchestra. P8503. 
© 16Nov59; KK148276. 
Schubert symphony no. 5 In B flat; 
symphony no. 3 in D. Sir Thomas 
Beecham, Bart. C.H., and the Royal 
Philharmonic Orchestra. G7212. 
© 2May60; KK151267. 
Schumann, Klnderscenen; Chopin, 
sonata no. J. Rudolf Pirkusny, 
piano. P8526. © 6jun60; 
KK151861. 
Stravinsky; Capriccio. Ireland: 
Concerto in E flat major. Colin 
Horsley, piano, with the Royal 
Philharmonic Orchestra. G7183. 
© 20Jul59; KK148270. 
Tchaikovsky, Swan lake. Philharmonic 
Orchestra. G7188. © 51Aug59; 
KK148274. 
This is Jean Shepard. T1253. 
© 190ct59; KK148266. 
Viennese waltzes in stereo. Franck 
Pourcel and his orchestra. 
ST10214. © 20Jul59; KK148272. 
Voices of the South. The Roger Wagner 
Chorale. P8519. © 2May60; 
KK151269. 

CARAVAN PRODUCTS CO., INC. © 

While the city sleeps; while the city 
rests, the baker works and the most 
precious ingredient he uses is his 
lifelong skill. Appl. author: Alex 
Weber. © 5May60; KKI51316. 

CARHOFF CO. © 

No-Fog lens cleaning tissues. Contains 
40 sheets. Appl. author: N. J. 
Carbis. © l6Mar60; KK152078. 

CARLING BREWING CO. © 

Happy holidays ahead; Red Cap ale. 
(In The New Yorker, Dec. 19, 1959, 
p. 7*0 Appl. author: Benton & Bowles, 
Inc. © 17Dec59; KK148309. 

How to win friends and affluent people; 
Red Cap ale. (in Holiday, Mar. I960, 
p. 157) Appl. author: Benton & 
Bowles, Inc. © l8Feb60; KK1 51054. 

It's all a matter of humulus lupulus; 
Red Cap. (in Holiday, Apr. I960, 
p. 28) Appl. author: Benton & Bowles, 
Inc. © 17Mar60; KK151053- 

It's the ale with the hoppier ending; 
Red Cap. (in The New Yorker, 
May 7, I960, p. 167) Appl. author: 
Benton & Bowles, Inc. © 5May60; 
KK151052. 



CARNATION CO. © 

Discover today's Carnation, the milk 
you can use like cream. Evaporated 
milk. 3-minute cheese sauce, (In 
McCall's, Feb. i960, p. Ill) Appl. 
author: A. Culver Boyd. © lFeb60; 
KK148708. 
The milk you can use like cream with 
1/2 the fat calories; evaporated 
milk. (In McCall's, Mar. i960, 
p. 173) Appl. author: A. Culver 
Boyd. © lMar60; KKI5OI68. 

CARON CORP. 

Lotions, precious fragrances for a 
delightful aura of summer luxury, 
refreshingly priced. Muguet du 
bonheur & 5 other fragrances. (in 
Beauty fashion, May I960, p. 27) 
© Caron Corp. d.b.a. Caron; lMay60; 
KK151327. 



CARS OVERSEAS, INC. © 
Motor guide for Europe. 
KK147959. 



© 9Nov59; 



CARTER PRODUCTS, INC. © 

Doctor's development lets you wipe 
away facial hair; Azer. (In Chron- 
ical, Spokane, Mar. 1, I960, p. 8) 
Appl. author: Ted Bates & Co., Inc. 
© lMar60; KK150209. 
Now, a doctor's development lets you 
wipe away facial hair safely in 
minutes; Azer. © 2Dec59; KK151205. 
Silent Nite, new safe tablet helps 
prevent snoring. 18 tablets. 
© 15Nov59; KK151206. 
Silent Nite, new safe tablet helps 
prevent snoring. 18 tablets. 
© 15Nov59; KK1 51207. 
Silent Nite, new safe tablet helps 
prevent snoring. 1/2 dozen bottles 
of 18 tablets. © 15Nov59; KK151208. 

CARTER'S INK CO. © 

Ambassador carbon paper. 100 sheets. 
© 15Dec57; KK148068, 

And now, the touch of perfection; 
Carter's new, Golden Arrow. Pencil 
& ball pen carbon, (in The Office, 
Oct. 1959, p. 250) Appl. author: 
Hoag & Provandie, Inc. © 10ct59; 
KK1 51680. 

Dragon carbon paper. 100 sheets. 
© 15Dec57; KK148069. 

Draw, color, write; marker with felt 
tip. 8 bright colors. © lMar60; 
KK150462. 

For free space savers. X-Pert carbon 
and ribbon rack; 3 or 6 prong strip 
rack; Marks-A-Lot rack, (in Chain 
store age, variety store executives 
ed., Dec. 1959, p. 100) Appl. author: 
Hoag & Provandie, Inc. © 7Nov59; 
KK151667 . 

For runaway new products. Marks-A-Lot; 
Expoxies; tapes; X-Pert ribbons, 
(in Chain store age, grocery execu- 
tives ed., Nov. 1959, p. 115) Appl. 
author: Hoag & Provandie, Inc. 
© 300ct59; KKI51668. 

Get in the profit 3wim with Carter's 
office marking helps. Stamp pads; 
Marks-A-Lot; daters-numberers. 
(in Geyer's dealer topics, Feb. I960, 
p. 62) Appl. author: Hoag & Provandie, 
Inc. © 25Jan60; KKI51669. 

Guardian carbon paper. 100 sheets. 
© l5Dec57; KKlt|8070. 

I go for Carter's adhesives. (in 
Life, June 27, I960, p. 100) Appl. 
author: Hoag & Provandie, Inc. 
© 23Jun60; KK1 52102. 

I go for Carter's carbons, (in Life, 
May 23, I960, p. 120) Appl. author: 
Hoag & Provandie, Inc. © 19May60; 
KK151998. 

I go for Carter's Marks-a-Lot. (In 
Life, Feb. 8, I960, p. 74) Appl. 
author: Hoag & Provandie, Inc. 
© 4Feb60; KK148939. 

I go for Carter's new Draws-A-Lot 
marker, (in Life, Apr. 25, i960, 
p. 13) Appl, author: Hoag & Pro- 
vandie, Inc. © 21Apr60; KK1 51997. 

I go for Carter's O.S.R. , office stain 
remover. (in Life, Nov. 16, 1959, 
p. 106) Appl. author: Hoag & Pro- 
vandie, Inc. © 12Nov59; KK148331. 

I go for Carter's silk & nylon ribbons. 
(In Life, Feb. 29, I960, p. 11) Appl. 
author: Hoag & Provandie, Inc. 
© 25Feb60; KK151938. 

I go for Carter's stamp pads. (in 
Life, Mar. 28, i960, p. 73) Appl. 
author: Hoag & Provandie, Inc. 
© 24Mar60; KK151939. 

It pays to Carter-lze; promote more 
Carter's products. (in Chain store 
age, grocery managers ed., Sept. 
1959, P. 36-37) Appl. author: Hoag & 
Provandie, Inc. © 30Aug59; 
KK151670. 

Mark, write, draw on anything; 
Marks-A-Lot. Display card B788. 
© lApr59 (in notice: 1958); 
KK148066. 



Marks-A-Lot. 1001 uses in home & shop; 
marker with felt tip. Display card 
C 788. © 31May58; KK148067. 

Meet the commander-in-chief of the 
clean hands-quick profits society, 
Carter's new O.S.R. ; office stain 
remover, (in Geyer's dealer topics, 
Oct. 1959, P. 56) Appl. author: Hoag 
& Provandie, Inc. © 2 K Sep59; 
KK151671 . 

Mylar strong, new Carter's Stylewriter 
carbon film ribbon. (In The Office, 
Sept. 1959, p. 263) Appl. author: 
Hoag & Provandie, Inc. © lSep59; 
KKI51678. 

Profit from the touch of perfection, 
Carter's new Golden Arrow typewriter 
carbon, (in Geyer's dealer topics, 
July 1959, p. 66) Appl. author: Hoag 
& Provandie, Inc. © 25Jun59; 
KK1 51672. 

Recharge your typing with the printed 
look, Carter's electric line; fabric 
ribbons, carbons, carbon paper rib- 
bons, (in The Office, Feb. I960, 
p. 254) Appl. author: Hoag & Pro- 
vandie, Inc. © lFeb60; KKI51679. 

Strongest seller ever; new Carter' 8 
Stylewriter carbon film ribbon, 
(in Geyer's dealer topics, May 1959, 
p. 112) Appl. author: Hoag & Pro- 
vandie, Inc. © 25Apr59; KKI51673. 

CASE (J. I.) CO. © 

New Hi-Lo TCH oil; 1 oil for trans- 
mission, converters, hydraulics. 
5 U.S. gallons. Appl. author: 
Merlin E. Milestone. © 31Aug59; 
KK151771. 

CASTRO CONVERTIBLE CORP. © 

Does any one know this little girl's 
name? Convertible furniture. (In 
The New York times, Jan. 11, I960, 
p. 10-11) © HJan60; KK148552. 

CENTRAL COAST DISTRIBUTING CORP. © 
Sunshine heat ceiling. (Sunshine 
ceiling heat) NM: revision. 
© 13Jun60; KKI51996. 

CENTRAL WEST OIL CORP. © 

Feel new power surge when you use Super 
Par kwlk thru3t gasolines. (In The 
South Bend tribune, Sept. 28, 1959, 
p. 9) Appl. author: Paul A. Fergus. 
© 28Sep59; KK147958. 

CERTIFIED PURCHASES, INC. © 

Certified purchase bulletin. Appl. 
author: Rex W. Weitzell. © 10ct59; 
KK149280. 

CHAMPION PAPER & FIBRE CO. © 

For the finest reproduction; Kromekote 
brand cast coated papers. (No. 48 
in a series of textural studies) 
(in Advertising requirements, Jan. 
I960, p. 35) NM: col. photo. 
© 20Dec59; KK148261. 

For the finest reproduction; Kromekote 
brand cast coated papers. (No .49 
In a series of textural studies) 
(in Advertising requirements, Mar. 
I960, p. 61) NM: col. photo. 
© 20Feb60; KK149172. 

For the finest reproduction, Kromekote 
brand cast coated papers. (N0.5O in 
a series of textural studies) (In 
Advertising requirements, Apr. I960, 
p. 121) NM: col. photo. © 20Mar60; 
KK149913. 

CHAT PACKING CO. 

Lunch loaf. Contents: 11 1/2 oz. net 
wt. © V. R. Smith d.b.a. Chat Pack- 
ing Co.; 12Dec59; KK150464. 

CHEER UP SALES CO. © 

Cheer Up, the happy lemon lime refresh- 
er. Six half quart 3. © 15Apr60; 
KK151819. 

CHEMEX CORP. © 

Archbishop of coffeeberry. Coffee- 
maker. (In The New Yorker, May 9, 
1959, P. 128) NM: "text added/' 
© 25Apr59; KK14795 2 *. 



1960 



CURRENT REGISTRATIONS 



17 



BTU-ty, cold & heat exchanger. 
Appl. author: Peter Schlumbohm. 
© 2Jun60; KKI51532. 

Bottomdrawer, handblown Pyrex brand 
glass. Appl. author: Peter Schlum- 
bohm. © 21Mar60; KK149915. 

Coffeemaker. Chemex-bonded fllterpaper 
[& other items] By Peter Schlum- 
bohm. © 8Feb60; KK148879. 

Coffeemaker. Chemex-bonded fllterpaper 
[& other Items] By Peter Schlum- 
bohm. © 3May60; KKI51349. 

Coffeemaker. Chemex-Bonded filter- 
paper [& other products] By Peter 
Schlumbohm. © 28Dec59; KK148808. 

Coffeemaker. Chemex-Bonded filter- 
paper & other products. By Peter 
Schlumbohm. © 10Jun60; KKI51832. 

Newsletter no. 12. By Peter Schlum- 
bohm. © l6Dec59; KK148809. 

Newsletter no. 13. By Peter Schlumbohm. 
© 3May60; KK1 51350. 

Newsletter no. 14. By Peter Schlum- 
bohm. © 10Jun60; KKI5183I. 

Vertlkettle, for gas only. Appl. au- 
thor: Peter Schlumbohm. © 21Mar60; 
KK149916. 

CHEMICAL COMPOUNDS, INC. © 

At super speeds, 3*4.761 mph, It takes 
a super lubricant; German developed 
STP. (in The Saturday evening post, 
May 21, i960, p. 4) Appl. author: 
John P. Johnson. © 21May60; 
KK151403. 
Cut oil costs, Improve engine per- 
formance with STP, new German 
developed lubricant, (in Farm 
journal, Sept. 1959 , P.64L) Appl. 
author: John P. Johnson. © lSep59; 
KK149574. 
German developed magic STP, super 
concentrated oil treatment; the In- 
side story on STP. Appl. author: 
John P. Johnson. © lMar60; 
KK1 51228. 
Guaranteed to do what no other oil 
additive can do; STP. (In The 
Saliva journal, Nov. 24, 1959, 
p. 9) Appl. author: John F. Johnson. 
© 24Nov59j KK149572. 
The inside story on STP; German de- 
veloped. Oil treatment. Appl. au- 
thor: John F. Johnson. © lMar60; 
KK149636. 
The magic of German science by STP; 
super concentrated oil treatment. 
Magician & man. (In The Salina 
Journal, Oct. 27, 1959, p.5) Appl. 
author: John F. Johnson. Appl. 
states prev. reg. KK144840. NM: 
revision. © 270ct59; KK149370. 
The magic of German science by STP; 
super concentrated oil treatment. 
Ban & woman. (In The Salina Journal, 
Nov. 10, 1959, P. 3) Appl. author: 
John P. Johnson. Appl. states 
prev. reg. KK144839. NM: revision. 
© 10Nov59; KK149577- 
Magic STP, super concentrated oil 
treatment; gesundheit. (In The 
Saturday evening post, Jan. 9, I960, 
p. 49) Appl. author: John P. Johnson. 
© 9Jan60; KK149369- 
STP moved fast at Bonneville. Super 
lubricant. Appl. author: John F. 
Johnson. © 3Mar60; KK149637. 
STP moved fast at Bonneville, 
344.761 M.p.h. fast, but it's 
moving faster in sales; super 
lubricant. Appl. author: John 7. 
Johnson. © lMar60; KK151229. 
STP stops oil waste. (In The Dally 
Dunklin democrat, Nov. 17, 1959, 
P- 3) Appl. author: John P. Johnson. 
© l7Nov59; KKI49576. 
Twin products of German research 
genius, now yours; STP, Diesel 
Blitz. (In Jobber product news, 
July 1959, p. 18) Appl. author: 
John P. Johnson. © Uul59J 
KK149575. 



Why men who know best use STP, German 
developed super lubricant. (In 
Alexandria daily town talk, 
Mar. 22, I960, p. 18) Appl. author: 
John F. Johnson. © 22Mar60; KK150454. 

CHICAGO HEATER CO. © 

Low headroom heaters. (Drawing 

no.G-986) © 23Feb60; KK150432. 
Plasticlad condensate receivers. 
(Bulletin no.R-60) © 30Mar60; 
KK150433. , . . 

Standard heaters. (Drawing no.G-963) 
© 19Feb60; KK1 50431. 

CHICDALE FARMS. © 

Good eggs. One dozen. Appl. author: 
KVP Sutherland Paper Co. 
© 7Jan60; KK14855L 

CHICOPEE MILLS, INC. SEE Blossom Co. 



CHORE-BOY MANUFACTURING CO., INC. © 
Announcing the new Chore -Boy low 
vacuum Gold Star pipeline milking 
systems. (In Hoard's dairyman, 
Feb. 25, I960, p. 179) Appl. au- 
thor: Don E. Golay. © 25Feb60; 
KK149125. 
This gold star service policy is back 
of your Chore-Boy milking system, 
(in Hoard's dairyman, Jan. 10, i960, 
p. 7) Appl. author: Don E. Golay. 
© 10Jan60; KK148154. 
Update your stanchion barn with a 
Chore-Boy Herringbone system. En- 
dorsed by George Busjahn. Milking 
system. (in Hoard's dairyman, 
Mar. 25, I960, p. 303) Appl. author: 
Don E. Golay. © 25Mar60; KK149912. 

CHRISTIANSON, CHARLES J. SEE 
America's National Safety Club. 
Safety Features Co. 

CHRISTOFFER, DONALD F. © 

New, brake lock invention, for use on 
motor vehicles having hjdraullc 
fluid controlled brakes. © 25Jun60; 
KK1 52074. 

CHRIST0PHERS0N, R. G. SEE Shoe Apron. 

CHURCH & DWIGHT CO., INC. © 

Teach personal and home care with 
baking soda; Arm & Hammer. (In 
What's new in home economics, Apr. 
I960, p. 105-108) © 30Mar60; 
KK1 50266 . 

CIBA PHARMACEUTICAL PRODUCTS, INC. © 
The control of congestive heart fail- 
ure. By Arthur C. De Graff. (The 
CIBA clinical record, v.l, no. 2) 
© 23Apr60; KK152199. 
Management of the insomniac. By Max S. 
Sadove. (The CIBA clinical record, 
v.l, no.l) © 3Jun60; KK152198. 

CINCINNATI MILLING MACHINE CO. © 

Compactness is the key word of the new, 
low-cost Cincinnati model gas 
control cabinet. (Publication no. 
M-2153) © 28Apr60; KKI5H69. 
Rack milling and rack indexing attach- 
ments. Publication no.M-2122. 
NM: additions. © 25Jan60; KKI48562. 
12", 16", 20", 24" circular milling 
attachments for knee and column type 
milling machines. Publication no. 
M-2120. NM: additions. © 25Jan60j 
KK148564. 
Vertical milling attachment. Publican 
tlon no.M-2121. NM: additions. 
© 25Jan60; KK148563. 

CIPPT, INC. © 

Almost everybody needs Sque. Deodorant. 

Opera stage scene. © lDec59; 

KK147994. 
Fashion model. © 17May60; KKL51395. 
Nothing up my sleeve but Sque. 

Deodorant. Dueling scene. 

© lDec59; KK147995. 



CIRCLE RESEARCH LABORATORIES, INC. © 
Pool Safe algaecidal water clarifier 
and pool surface sanitizer. Con- 
tents: 24 6.25-gram water-soluble 
envelopes. © 24Jun60; KK1 52103 . 

CITIZENS & SOUTHERN NATIONAL BANK, 
ATLANTA. 
Your will. Appl. author: Ernest Camp, 

Jr. © Citizens & Southern National 

Bank; 10Feb60; KK1 51174. 

CITY NATIONAL BANK & TRUST CO. OF CHI- 
CAGO. © 

All that glitters. (in Chicago dally 
tribune, Mar. 16, i960, pt.2, p. 7) 
Appl. author: George H. Hartman Co. 
© l6Mar60; KKI51197. 
For every man and woman who works in 
this downtown loop ara, new Simplex 
checks, (in Chicago daily tribune, 
Mar. 1, I960, pt.l, p. 10) Appl. au- 
thor: George H. Hartman Co. 
© lMar60; KK151196. 
From every walk of life. (in Chicago 
daily tribune, Mar. 30, i960, pt.l, 
p. 20) Appl. author: George H. Hart- 
man Co. © 30Mar60; KKI51198. 
Get the most out of life, start saving 
now at City National. (in Chicago 
daily tribune, Jan. 20, I960, pt.l, 
p. 14; Appl. author: George H. Hart- 
man Co. © 20Jan60; KK149186. 
Girls, get off that payday pogo 3tick; 
Simplex checks. (in Chicago daily 
tribune, Mar. 18, I960, pt.l, p. 19) 
Appl. author: George H. Hartman Co. 
© l8Mar60; KK15H95- 
A growing business needs more than just- 
financial help. (In Chicago dally 
tribune, Feb. 3, I960, pt.2, p.5) 
Appl. author: George H. Hartman Co. 
© 3Feb60; KK149187. 
Hate waiting? Simplex checks. (in 
Chicago daily tribune, Apr. 1, I960, 
pt.2, p. 3) Appl. author: George H. 
Hartman Co. © lApr60; KK1 51202. 
Make ' sixty a saving year with a money 
in the bank savings account. (In 
Chicago daily tribune, Jan. 4, i960, 
pt.7, P. 4) Appl. author: George H. 
Hartman Co. © 4Jan60 (in notice: 
1959); KK149184. 
Meet a man who thrives on competition. 
(In Chicago daily tribune, Mar. 2, 
i960, pt.l, p. 16) Appl. author: 
George H. Hartman Co. © 2Mar60; 
KK1 51194. 
Safe deposit rooms go modern at City 
National for you. (in Chicago daily 
tribune, Jan. 18, I960, pt.3, p.H) 
Appl. author: George H. Hartman Co. 
© l8Jan60; KK149185. 
Take a new Interest in your savings 
account. (in Chicago daily tribune, 
Dec. 1, 1959, pt.2, p. 2) Appl. au- 
thor: George H. Hartman Co. 
© lDec59J KK148103. 
Your eyes and ears in Chicago. [Busi- 
nessmen standing at base of statue] 
(In Illinois banker, Apr. I960, p. 15) 
Appl. author: George H. Hartman Co. 
© lApr60; KK151199. 
Your eyes and ears in Chicago. [Group 
in evening clothes entering opera 
house] (in Illinois banker, Dec. 
1959, P. 13) Appl. author: George H. 
Hartman Co. © lDec59; KK151201. 
Your eyes and ears in Chicago. [Stock 
market scene] (in Illinois banker, 
Feb. I960, p.5) Appl. author: 
George H. Hartman Co. © lFeb60; 
KKL 51200. 

CLAIROL, INC. © 

Christmas greetings from Clairol. 

(In American hairdresser, Dec. 1959, 
p. 4-5) Appl. author: Foote, Cone & 
Belding. © 20Nov59; KKl48l83. 
Clairol colors are a delight to see . . . 
says Miss Louise E. Schaad. Endorsed 
by Jon C. Poulakls. Halrcoloring & 
hair cosmetics. (In National beauty 
school journal and beauty school 
management, May I960, p. 2 of cover) 
Appl. author: Foote, Cone & Belding . 
© lMay60; KK151284. 



18 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CLAIROL, INC. -Con. 
The Clairol method gives our students 
a sound foundation in every important 
haircoloring technique, says George C. 
Borner. Endorsed by James Turney. 
(in National beauty school Journal & 
beauty school management, Jan. I960, 
p. 2) Appl. author: Foote, Cone & 
Belding. © Uan60; KK148488. 
Clairol products are the foundation 
upon which our coloring course is 
formed ... says R. G. Leon. En- 
dorsed by Joan Graziani. (In Nation- 
al beauty school Journal & beauty 
school management, Mar. I960, p. 2) 
Appl. author: Foote, Cone & Belding. 
© lMar60; KK149900. 
Clairol textbooks and visual aids make 
haircoloring easier to teach , . . 
says Miss Verna L. Baucum. Endorsed 
by Wanda Ezell. (in National beauty 
school journal and beauty school 
management, June I960, p. 2) Appl. 
author: Foote, Cone & Belding. 
© Uun60; KK1 51866. 
Clairol 's consistent training program 
has made haircoloring easy and in- 
triguing . . . says Miss Margaret 
Hicks. Endorsed by Sam Harrison, 
(in National beauty school Journal 
and beauty school management, Apr. 
I960, p. 2 of cover) Appl. author: 
Foote, Cone & Belding. © lApr60; 
KK1 50808. 
Congratulations to our favorite red- 
head. Arthur Godfrey. (in Close- 
up I960, Jan. 8, I960, p. 29) Appl. 
author: Foote, Cone & Belding. 
© 8Jan60; KK149054. 
Does she, or doesn't she? Miss 
Clairol Hair Color Bath. Beach 
scene. (In Life, Mar. 21, i960, 
p. 109) Appl. author: Foote, Cone & 
Belding. © 17Mar60; KKI5O283. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Girl holding 
roller skate] NM: illus. © lFeb60; 
KK149811. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Girl wearing black 
glove, hugging boy] (in Life, 
Apr. 18, I960, p. 5*) Appl. author: 
Foote, Cone & Belding. © 17Apr60; 
KK1 51263. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Mother & baby 
lying on grass] (in Life, Jan. 25, 
I960, p. 77) Appl. author: Foote, 
Cone & Belding. © 21Jan60; 
KK149810. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. Portrait of woman, 
boy & kitten. Appl. author: Foote, 
Cone & Belding. © l6May60; 
KKI51869. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Sleeping boy rest- 
ing against girl ' s shoulder] (In 
Life, Feb. 22, i960, p. 5) Appl. au- 
thor: Foote, Cone & Belding. 
© l8Feb60j KK149804. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman & little 
boy sipping a soft drink through 
straws] (In Life, Nov. JO, 1959," 
p. 9) Appl. author: Foote, Cone & 
Belding. © 26Nov59; KK148499. 
Does she, or doesn't she? Miss 

Clairol Hair Color Bath. [Woman & 
little girl threading toy sewing 
machine] (In Life, Dec. 28, 1959, 
p. 71) Appl. author: Foote, Cone & 
Belding. © 24Dec59; KK148735. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman smelling 
daffodil held by little girl] (in 
Life, May 16, i960, p. 90) Appl. au- 
thor: Foote, Cone & Belding. 
© 12May60; KK151275. 
Good housekeeping guaranty seal granted 
to Miss Clairol; Hair Color Bath. 
(In American hairdresser, Mar. I960, 
p. 6-7) Appl. author: Foote, Cone & 
Belding. © 20Feb60; KK149898. 



1/2 price deal3. Shampoos; Pure White 
creme developer. (In American hair- 
dresser, Mar. I960, p. 20-21) Appl. 
author: Foote, Cone & Belding. 
© 20Feb60; KK149901. 

How to create color excitement with 
Clairol 's new chiffon creme toner3, 
by John Bernard. (In Modern beauty 
shop, Nov. 1959, p.4-5) Appl. au- 
thor: Foote, Cone & Belding. 
© 250ct59; KK149056. 

How to get new customers thru corrective 
haircoloring, by Miss Annette The- 
3auro. (in American hairdresser, 
Jan. i960, p. 6-7) Appl. author: 
Foote, Cone & Belding. © 20Dec59; 
KK148182. 

How to make the most of your hair- 
coloring service. 5 pictures showing 
how to use products. (In Beauty 
trade magazine, Feb. I960, p. 20-21) 
Appl. author: Foote, Cone & Belding. 
© 10Feb60; KKI50277. 

How to pre-bleach for toner shades, by 
Enrico Caruso. Lady Clairol. (in 
American hairdresser, May I960, 
p. 8-9) Appl. author: Foote, Cone & 
Belding. © 20Apr60; KK151278. 

How to prevent costly complaints when 
tinting or bleaching; Metalex. (in 
Beauty trade magazine, June i960, 
p. 30-Jl) Appl. author: Foote, Cone 
& Belding. © 10Jun60; KKI5187I. 
How to use a gray rinse in surprising 
ways, by Jerry and Phyllis Maiorana. 
Come Alive Gray, (in American hair- 
dresser, June i960, p. 8-9) Appl. 
author: Foote, Cone & Belding. 
© 20May60; KK151462. 

If I've only one life, let me live it 
a3 a blonde; Ultra-Blue Lady Clairol 
Cremogenlzed hair lightener. (in 
American hairdresser, Apr. I960, 
p. 39-44) Appl. author: Foote, Cone 
& Belding. © 20Mar60; KKI50896. 

If I've only one life, let me live it 
as a Clairol blonde; Ultra-Blue Lady 
Clairol. (in American hairdresser, 
May I960, p. 6-7) Appl. author: 
Foote, Cone & Belding. © 20Apr60; 
KK1 51277. 

Is it true, blondes have more fun? 
Instant Whip Lady Clairol creme hair 
lightener. Chinese restaurant scene. 
(in Modern romances, May I960, p. 17) 
Appl. author: Foote, Cone & Belding. 
© 5Apr60; KKI51256. 

Is It true blondes have more fun? In- 
stant Whip Lady Clairol creme hair 
lightener. [Couple playing piano] 
(In Modern screen, Mar. I960, p. 3 
of cover) Appl. author: Foote, Cone 
& Belding. © 5Feb60; KK150278. 

Is it true, blondes have more fun? 
Instant Whip Lady Clairol creme 
hair lightener. [Woman pulling 
scarf from man '3 neck] (In Charm, 
Oct. 1959, p. 4 of cover) Appl. au- 
thor: Foote, Cone & Belding. 
© 22Sep59; KK149805. 

Is it true blondes have more fun? 
Lady Clairol creme hair lightener. 
Ski situation. (In Modern Romances, 
Jan. i960) Appl. author: Foote, 
Cone & Belding. © 5Dec59; KK148184. 

Is it true, blondes have more fun? 
[Man wearing goggles, with hands on 
shoulders of woman holding mug] 
Instant Whip Lady Clairol creme hair 
lightener. (In Modern screen, Jan. 
I960, p. 17) Appl. author: Foote, 
Cone & Belding. © 4Dec59; KKU9053. 
Map out your future in color; hair- 
coloring centers, (in American 
hairdresser, Apr. I960, p. 6-7) 
Appl. author: Foote, Cone & Belding. 
© 20Mar60; KK150809. 

Orchids to Clairol ... in haircoloring 
techniques through education, says 
George A. Townsend. Endorsed by 
Mr. & Mrs. Charles Hoorehead. (In 
National beauty school Journal & 
beauty school management, Feb. I960, 
p. 2 of cover) Appl. author: Foote, 
Cone & Belding. © lFeb60; KK149055. 



Pure White creme developer, the ex- 
citing new creme lotion ... in hair- 
coloring and lightening mixtures. 
© 50ct59; KKU7982. 
This summer, see New York or Hollywood 
on Clairol 's vocation with play; 
free haircoloring course plus the 
vacation of a lifetime. (In American 
hairdresser, May i960, p. 40-41) 
Appl. author: Foote, Cone & Belding. 
© 20Apr60; KK1 51279. 
Vital women use Vitapointe; creme hair- 
dress and conditioner. Skiers. (In 
Sunday news, New York, Jan. 10, i960, 
coloroto magazine section, p. 42) 
Appl. author: Foote, Cone & Belding. 
© 10Jan60; KK149798. 
Vital women use Vitapointe; they know 
10 brush strokes work like 100 with 
new Vitapointe creme hairdress . 
(in The New York times magazine, 
. May 8, i960, p. 57) Appl. author: 
Foote, Cone & Belding. © 8May60; 
KX151461. 
We tip our crown to TV's Queen Dinah, 
(in Friars, May 1, i960) Appl. au- 
thor: Foote, Cone & Belding. 
© lMay60; KK1 51464. 
Women on the go know, 10 brush strokes 
do the work of 100 when you use 
Vitapointe; creme hairdress and con- 
ditioner. [Skiers] (In Sunday news, 
New York, Jan. 10, i960, coloroto 
magazine section, p. 42) Appl. au- 
thor: Foote, Cone & Belding. 
© 10Jan60; KK149799. 
Women on the go know, 10 brush strokes 
do the work of 100 with new Vita- 
pointe creme hairdress. Helicopter 
scene. (In The New York times maga- 
zine, Mar. 13, I960, p. 11) Appl. au- 
thor: Foote, Cone & Belding. 
© 13Mar60; KK149904. 
Women on the go know, 10 brush strokes 
do the work of 100 with new Vita- 
pointe creme hairdress. (in Sunday 
news, New York, Apr. 24, i960, p. 23) 
Appl. author: Foote, Cone & Belding. 
© 24Apr60; KK150891. 
Your hairdresser; Clairol salutes the 
hairdresser '3 contribution. (In 
Vogue, Feb. 1, I960, p. 99) Appl. 
author: Foote, Cone & Belding. 
© lFeb60; KK149051. 

CLARK, E. RIC. 

Lois Cristy tells how slender 
woman reduce size of hips. SEE 
Relaxacizor, Inc. 

CLARK, MORTON L. © 

Solve your corrosion problems, galva- 
nize or re -galvanize with Galv-Weld 
alloy. © 21Dec59; KK150239. 

CLARK PUB. CO. © 

Authentic planchette psychic writer. 
NM: revisions. © 29Dec59; KK149279. 

CLEVELAND COCA-COLA BOTTLING CO. © 
Coca-Cola presents the history of 
bowling, 1. (In The Cleveland 
kegler & sports review, Oct. 27, 

1959, P. 5) Appl. author: Charles M. 
Schloss. © 270ct59» KK148472. 

Coca-Cola presents the history of 
bowling, 6. (In The Cleveland 
kegler & sports review, Jan. 5» 

1960, p. 5) Appl. author: Charles H. 
Schloss. © 5Jan60; KK148150. 

Coca-Cola presents the history of 

bowling, 7. (In The Cleveland kegler 
& Bports review, Jan. 19, I960, p. 5) 
Apple, author: Charles M. Schloss. 
© 19Jan60; KK148332. 
Coea-Cola presents the history of 
bowling, 8. (In The Cleveland 
kegler & sports review, Feb. 2, 
I960, p. 5) Appl. author: Charles H. 
Schloss. © 2Feb60; KK148653. 
Coca-Cola presents the history of 
bowling, 9. (In The Cleveland 
kegler & sports review, Feb. 16, 
i960, p. 5) Appl. author: Charles B. 
Schloss. © 16Feb60j KK14953*. 



1960 



CURRENT REGISTRATIONS 



19 



Coca-Cola presents the history of 
bowling, 10. (In The Cleveland 
kegler & sports review, Mar. 1, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © lMar60; KK149350. 
Coca-Cola presents the history of 
bowling, 11. (In The Cleveland 
kegler & sports review, Mar. 15, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © 15Mar60j KKl496l4. 
^oca-Cola presents the history of 
bowling, 12. (In The Cleveland 
kegler & sports review, Mar. 29, 
i960, p. 5) Appl. author: Charles M. 
Schloss. © 29Mar60; KKI50335. 
Coca-Cola presents the history of 
bowling, 13. (In The Cleveland 
kegler & sports review, Apr. 12, 
i960, p. 5) Appl. author: Charles M. 
Schloss. © 12Apr60; KK150441. 
Coca-Cola presents the history of 
bowling, 14. (in The Cleveland 
kegler and sports review, Apr. 26, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © 26Apr60; KKI50713. 
Coca-Cola presents the history of 
bowling, 15. (in The Cleveland 
kegler and sports review, May 10, 
I960, p. 5) Appl. author: Charles M. 
Schloss . © 10May60; KK151101. 

CLEVELAND INSTRUMENT CO. © 

Sources of measurement error; precision 
through electronics. © 7Jan&0; 
KK1 50858. 



CLING PEACH ADVISORY BOARD, SAN FRANCISCO. 
Look what you can do with fruit cock- 
tail; fruit freezies, make 'em your- 
self. (In McCall's, May I960, 
p. 200-201) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© Cling Peach Advisory Board; 
21Apr60; KK151415. 

CLOP AY CORP. © 

Now buy profitably for peak spring 
window shade volume, (in Chain 
store age, Feb. 1959, p.134) Appl. 
author: Fairfax, Inc. © 6Feb59; 
KK151361 • 

CL0R0X CO. © 

Clorox gets out dirt that suds leave 
in; new, no-drip lip. Bleach. (In 
San Francisco examiner, Feb. 25, 
i960, section 2, p. 5) Appl. author: 
Honig-Cooper & Harrington. 
© 25Feb60; KKI50652. 

New bottle introductory special, save 
84 on Clorox; bleach. (In Omaha 
evening world-herald, Jan. 28, I960, 
p. 16) Appl. author: Honig-Cooper & 
Harrington. © 28Jan60 (in notice: 
1959); KK151615. 
New Clorox pitcher-handle bottle. 
Bleach, (in San Francisco examiner, 
Nov. 12, 1959, section 4, p. 12) 
Appl. author: Honig-Cooper, Harring- 
ton & Miner. © 12Nov59; KK148337. 

Offer your customers today's Clorox 
in a full range of sizes in new safe- 
grip bottles; bleach. (In The 
Quartermaster review, Jan. -Feb. I960, 
p. I63) Appl. author: Honig-Cooper & 
Harrington. © Uan60; KK150649. 

Pick a big bouquet of profits in 
Clorox shower of flowers; bleach. 
Flower seeds; miniature rose bush. 
(In Progressive grocer, Mar. I960, 
p. 171) Appl. author: Honig-Cooper & 
Harrington. © lMar60; KKI50650. 

Shower of flowers invites you to try 
today's Clorox in new no-drip 
bottles; bleach. Flower seeds; 
inlnlature rose bush. (In The San 
Francisco examiner, Mar. 24, i960, 
section 2, p. 5) Appl. authors Honig- 
Cooper & Harrington. © 24Mar60: 
KK1 50653. 



Today's Clorox in the new pitcher- 
handle bottle. Bleach. (In San 
Francisco examiner, Dec. 3, 1959 > 
section 4, p. 5) Appl. author: Honig- 
Cooper, Harrington & Miner. 
© 3Dec59= KK148335. 
Today's Clorox in the new pitcher- 
handle bottle gets out dirt that 
suds leave in; bleach. (in San 
Francisco examiner, Jan. 7, i960, 
section 4, p. 5) Appl. author: 
Honig-Cooper & Harrington. 
© 7Jan60; KKI5065I. 

Which bleach-section arrangement pro- 
duces more profits? (in Chain store 
age, Oct. 1959, P. 81) Appl. author: 
Honig-Cooper, Harrington & Miner. 
© 10ct59: KK148336. 

CLOSE & PATENAUDE. C & P PH0N0PR0DUCTS, 
INC. SEE C & P Phonoproducts, Inc. 

CLYDE-NORMAN CO. © 

Acid-Tester; the acid tester will 

assist you in detecting the presence 
of acid in refrigeration systems. 
Appl. author: Eddy J. Miller. 
© 26Sep59; KK14-7993. 

COAST LUMBER CORP. © 

3-ln-l Coast garage; the fabulous 
New Englander. (In Bristol press, 
May 18, 1959, P. 11) © l8May59; 
KK150466. 

COATS & CLARK, INC. © 

Oifts to make; Boiltex trimmings. 

Jiffy candy-cane apron & other ideas. 

© 19Sep59; KKI5083O. 
It's sew easy to make professional 

hems with Coats & Clark's threads. 

(Leaflet CC868) © 7Mar60; KK150829. 
Stitch in time for students, v.30, 

no.2-S. Summer fancies. © !Apr60: 

KK1 50831. 

COCA-COLA CO. © 

Be really refreshed. Flower planting. 
Appl. author: MeCann-Erickson, Inc. 
© lApr60; KK150379. 
Be really refreshed. Girl with hose. 
Appl. author: MeCann-Erickson, Inc. 
© Uun60; KK1 51915. 
Be really refreshed. Hands & glasses. 
Appl. author: MeCann-Erickson, Inc. 
© 2May60; KKL51154. 
Be really refreshed. Party girl. 
Appl. author: MeCann-Erickson, Inc. 
© 2Jan60; KK148375. 
Be really refreshed. Windblown 

girl. Appl. author: MeCann-Erickson, 
Inc. © lMar60; KK149620. 
Big refreshment value. Girl with 
party hat. Appl. author: MeCann- 
Erickson, Inc. © 2Jan60; KK148376. 
King size Coke big refreshment value. 
4 bottles & glass. Appl. author: 
MeCann-Erickson, Inc. © lApr60; 
KK1 50378. 
Love that Coke. Valentine couple. 
Appl. author: MeCann-Erickson, Inc. 
© lFeb60; KK149017. 
New king size Coke has more for you. 
(In Twin City sentinel, Winston- 
Salem, N. C, May 8, 1958, p. 5) 
Appl. author: MeCann-Erickson, Inc. 
© 8May58; KK148233. 
Santa loves Fanta, too. 

© lDec59; KK148142. 
Sing for king size Coke wherever you 
are. (in Twin City sentinel, 
Winston-Salem, N. C, May 1, 1958, 
p. 21) Appl. author: MeCann-Erickson, 
Inc. © lMay58j KK148234. 
Taller than a Dagwood. Appl. author: 
MeCann-Erickson, Inc. © lMar60; 
KK149619. 
COCHRANE, ALTA A. © 

The M. F. Co.'s minerals compound. 
Contents 12 ozs. © 28Dec59; 
KKI48244. 



COE, S. © 

What can I do? Toy consisting of a 
sturdy mail box with over 100 
activity and play suggestions on 
card3. © 10May60; KKI5IIH. 

C0H0ES CARRYBAG CO., INC. © 

Betty Corset Shop. (Stock flower 
design F-8) Appl. author: Douglas 
Peckham. © Cohoes Carrybags, 
accepted alternative designation for 
Cohoes Carrybag Co., Inc.; 15Jan60 
(In notice: 1959); KK148623. 
Jennlson's. Camera shop. CS-8. 
© 20Jan60 (in notice: 1959); 
KK148624. 
Rader's. Flower stock cut F-ll. 
Appl. author: Charles Cummings. 
© 2Dec59; KK148059. 



COHOES CARRYBAGS. 
Co . , Inc . 



SEE Cohoes Carrybag 



COLE OF CALIFORNIA. © 

Cole delivers the hottest swimsuit line 
of '60. (In California apparel news, 
Feb. 12, i960, p. 5) Appl. author: 
Doyle Dane Bernbach, Inc. © 12Feb60; 
KK149403. 
Good afternoon, ladles and gentlemen, 
welcome to the Cole-for-60 fashion 
show, (in Women's wear daily, 
Jan. 6, I960, section 1, p. 19-27) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Jan60; KK149240. 

This year make it snow blue, (in Vogue, 
Jan. 1, I960, p. 56) Appl. author: 
Doyle Dane Bernbach, Inc. © Uan60; 
KK149236. 
You ring, we bring. No. 7759 [& 14 
other styles of bathing suits] 
(in Women's wear dally, Apr. 20, 
I960, p. 8-9) Appl. author: Doyle 
Dane Bernbach, Inc. © 20Apr60; 
KK151776. 
Young Cole goes Tahitian. The muu 
muu; beachcomber set, bikini. (In 
California apparel news, Feb. 5, 
i960, p. 9) Appl. author: Doyle Dane 
Bernbach, Inc. © 5Feb60; KK149404. 
Young Cole rides again. Brigette, a 
pint sized version of the Cole ruffle 
bikini. (In California apparel news, 
Jan. 29, I960, p. 7) Appl. author: 
Doyle Dane Bernbach, Inc. © 29Jan60; 
KK149402. 
Young Cole rides again. Swim-& play- 
wear for children. (In Women's 
wear daily, Feb. 24, i960, p. 33) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 24Feb60; KK150231. 
Your customers will be swept off their 
feet by wave after wave of advertis- 
ing from Cole. Appl. author: Doyle 
Dane Bernbach, Inc. © 13Jan60; 
KK150976. 

COLIN HALL CLOTHES, LTD. © 

Biggest story in men's fashion; 

Petrocelll clothes. Appl. author: 
Will Kaplan Advertising. © 15Mar60; 
KK151188. 

The regal look becomes you; His 
Majesty's Choice, noble suits of 
fine imported worsteds by Petrocelll. 
Appl. author: Will Kaplan Advertis- 
ing. © 9Jun60; KK151700. 



COLLINS, BERNICE L. 
Co. 



SEE Collins Products 



COLLINS, EDWARD J. SEE Collins Products 
Co. 

COLLINS & AIRMAN. © 

Years of beautiful wear with minimum 
care; Permalux living room furniture. 
Long Life Line group of nylon fab- 
rics. (In House & garden, Mar. i960, 
p. 25) Appl. author: Ellington & Co. 
© 20Feb60; KK149120. 



20 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



COLLINS PRODUCTS CO. 

Chop-Chop, stainless steel food chopper. 
© Bernlce L. Collins & Edward J. 
Collins d.b.a. Collins Products Co.; 
lApr60; KK1519^3. 

COLONIAL PAY SYSTEMS. © 

Specifications for MICR checks; to 
accompany all orders for Magnetic 
Ink Recognition chocks. Appl. au- 
thor: Hyman Brechner. © 22Jan60; 
KK148655. 

COLONIAL SUGARS CO. © 

Pure cane sugar, extra fine granulated, 
(Sugar bag label) Net wt. 10 pounds. 
© 12Nov58; KK148060. 

COLORADO AUTOMOTIVE PRODUCTS CO. © 

It ' s new, the Jeep fuel deflector and 
carburetor. © 20Dec59; KK148603. 

COLORIZER ASSOCIATES. © 

So easy to use, we call it instant 
paint; Colorizer. (in Life, 
Mar. 21, i960, p. 87) NM: additions 
& revision. © 21Mar60; KKI50876. 

COLUMBIA RECORD SALES CORP. © 

An extraordinary value offered to new 
members of the Columbia LP Record 
Club. (inMcCall's, Feb. 1959, p. 5) 
NM: revision. © 27Jan59; KK152161. 

COMMONWEALTH EDISON CO. 

Give better, electrically. Portable 
dishwasher & other gifts. (In Chi- 
cago Sunday sun-times, Dec. 6, 1959, 
section 3, p. 8) © Commonwealth Edi- 
son Co. a.k.a. Commonwealth Edison - 
Public Service Co.; 6Dec59; KK148102. 

The modern miracle of electric heating. 
(In Chicago daily news, Mar. 25, 
i960, p. 39) © Commonwealth Edison 
Co. a.k.a. Commonwealth Edison - 
Public Service Co.; 25Mar60; 
KK1 50176. 

Take a tip from Jim Conway, try a 
fume-free electric dryer in your 
home for 60 days. (In Chicago Sun- 
day tribune magazine, Feb. 28, i960, 
p. 3*0 © Commonwealth Edison Co. 
a.k.a. Commonwealth Edison - Public 
Service Co.; 28Feb60; KK1 50020. 

COMMONWEALTH EDISON - PUBLIC SERVICE CO. 
COMMONWEALTH EDISON CO. SEE Common- 
wealth Edison Co. 

C0MST0CK FOODS, INC. © 

Apple-strawberry sauce. Net weight 
1 lb. © 13Jun60; KKI52185. 

C0NG0LEUM-NAIRN, INC. © 

Newest suburban branch of Hengerer's, 
Buffalo, install the floor that 
sweeps itself; Gold Seal. (In Chain 
store age, administration ed., Aug. 
1957, p. 4 of cover) © lAug57; 
KK148855. 

CONIFER CORP. © 

Sew Easy doll clothes, designed for 
beginners in sewing. Patterns, 
materials, instructions for 10 1/2 
inch doll. (Pattern no.l05l) 
Appl. author: E. A. Yuzwiak. 
© 15Mar60; KK150293. 

CONN CORP. © 

Bob Lowry, soloist, guest conductor, 
clinician. Band instruments. Appl. 
author: Juhl Advertising Agency. 
© lSep59; KK149165. 
The Conn clarinet story. Band instru- 
ments. Appl. author: Juhl Advertis- 
ing Agency. © 10ct59; KK149167. 

CONRAD, ERNEST R. 

The double diamond will add to the 
pleasure of your players; Bingo. 
© Ernest "Con" Conrad; 9Jun60; 
KK1 51929. 
Put a bigger zing in your Bingo with 
Zingo. © Ernest "Con" Conrad; 
9Jun60; KK151930. 



CONTEMPORARY ENGINEERING CO. © 

Tee Bug. Appl. author: Kenneth W. 
Ricketts. © 8Aug59; KKI51754. 

CONTINENTAL ALUMINUM PRODUCTS CO. © 
Window beauty is economical with 
Wards aluminum awning windows. 
Appl. author: Frederick M. Fink. 
© l6Feb60; KK149092. 

CONTINENTAL BAKING CO. © 

Free, 2 loaves of Wonder bread if you 
do not agree it's the best and fresh- 
est tasting bread in town. Endorsed 
by Iris H. Albert, (in The Kansas 
City star, Sept. 17, 1959, p. 15) 
Appl. author: Ted Bates & Co., Inc. 
© 17Sep59; KK147965. 

Mother, give your child the 12 build- 
ing blocks of life found in Wonder 
bread. (In New Britain herald, 
Sept. 10, 1959, P. 21) Appl. author: 
Ted Bates & Co., Inc. © 10Sep59; 
KK149227. 

New Wonder bread, preferred 3 to 1 
for flavor by children, (in Stockton 
record, May 21, 1959, P.24) Appl. 
author: Ted Bates & Co., Inc. 
© 21May59; KK147968. 

New Wonder bread preferred 3 to 1 for 
flavor by children, (in Time3 lead- 
er, Martins Ferry -Bellaire, Ohio, 
Oct. 15, 1959, p. 12) Appl. author: 
Ted Bates & Co., Inc. © 150ct59; 
KK148367. 

New, Wonder enriched bread made with 
buttermilk preferred 3 to 1. (in The 
Shreveport times, Sept. 10, 1959, 
p.4-C) Appl. author: Ted Bates & 
Co., Inc. © 10Sep59; KK148254. 

Not Just claims, but proof; new Wonder 
bread is preferred by 8 out of 10 
children. (In New Haven evening 
register, Oct. 13, 1959, p. 33) 
Appl. author: Ted Bates & Co., Inc. 
© 130ct59; KK148255. 

Recent survey show3 children prefer 
new Wonder bread 3 to 1 for flavor. 
Endorsed by Marietta Eichelberger. 
(In Stockton record, May 7, 1959, 
p. 20) Appl. author: Ted Bates & 
Co., Inc. © 7May59; KK147967. 

Two loaves free if you don't go wild 
about new double milk Wonder bread. 
(In The Minneapolis star, Oct. 15, 
1959, p. 2D) Appl. author: Ted Bates 
& Co., Inc. ©I50ct$9; KKltj.7961j.. 
We love big families. Wonder enriched 
bread, (in Pacific Coast review, 
San Francisco, Sept. 1959) Appl. au- 
thor: Ted Bates & Co., Inc. 
© lSep59; KK148252. 

CONTINENTAL CAN CO., INC. © 
Bondware; cold drink. ( Stein) 

16 fl. oz. © 22Apr60; KK151062. 

Fresh buttered popcorn. Bondware. 

24 fl. oz. © 23Dec59; KK148197. 

CONTINENTAL OIL CO. © 

Adomite, a new concept in hydraulic 
fraoturing; fluid loss control addi- 
tive. © Uan56; KK151505. 

Adomite, additives for fracturing. 
© 2Feb60; KK151239. 

At Stapleton Air Field, Conoco Jet 
fuel powers Braniff 's Electras. 
(In The Denver post, Nov. 16, 1959, 
p. 8) Appl. author: Benton & Bowles, 
Inc. © l6Nov59; KK148305. 

Conoco H-35, a secondary plastlcizer. 
© 15Jan59 (in notice: 1958); 
KK1 50261. 
Conoco H-300, secondary plastlcizer; 
extender of profit. © lDec58 (in 
notice: 1956); KK151960. 

Conoco synthetic detergents. 
© 19Nov55; KKl 51241. 

Conoco' s hottest brand going is a 
symbol. Contact the nearest Conoco 
division manager today, (in National 
petroleum news, Apr. i960, p. 148-149) 
Appl. author: Benton & Bowles, Inc. 
© 28Mar60; KK151884. 



Cut after cut after cut . . . you get 
uniformity with Conoco divider oils. 
(In Bakers weekly, May 16, i960, 
cover) Appl. author: Benton & Bowles 
Inc. © l6May60; KK1 51893- 
Easiest way to coat a dairy cartoii; 
Conoco Super-Cote. (In American milk 
review & milk plant monthly, Dec. 
1959, P. 79) Appl. author: Benton & 
Bowles, Inc. © lDec59; KK148308. 
Free from Conoco; a new Corvalr given 
locally. (In The Dallas morning 
times, Oct. 7, 1959, section 1, 
p. 13) Appl. author: Benton & Bowles, 
Inc. © 70ct59; KK148304. 
From Massey-Ferguson, something special 
in new farm equipment; Massey-Fergu- 
son 85. From Conoco, 24-hour-a-day 
Oil-Plating protection; super motor 
oil. (In Wallace's farmer, Nov. 21, 

1959, p. 5) Appl. author: Benton & 
Bowles, Inc. © 21Nov59; KK148307. 

From this ... to this foam made with 
Conoco Demivis; look what Conoco 
Demlvis does for vinyl foam, (in 
Modern plastics, May I960, p.187) 
Appl. author: Benton & Bowles, Inc. 
© 10May60; KK151892. 

Insight; insight into the world of 
Conoco petrochemicals. © 28May59; 
KK151240. 

Move out front with a red-hot brand; 
Conoco, hottest brand going, (in 
National petroleum news, May i960, 
p. 138-139) Appl. author: Benton & 
Bowles, Inc. © 28Apr60; KK151890. 

No end in 3ight; endless, the universal 
need for quality chemicals. Conoco. 
(In Chemical week, Mar. 5, I960, 
p. 82) Appl. author: Benton & Bowles, 
Inc. © lMar60; KKI51889. 

Now with 3 grades of Conoco gasoline, 
you pick the power that's right, and 
save, (in Wallace's farmer, Apr. 2, 
I960, p. 5) Appl. author: Benton & 
Bowles, Inc. © 2Apr60; KK151886. 

Parked safe for the night? Don't you 
believe it. These are dangerous 
hours for your farm machinery; 
Conoco super motor oil. (In Wallace's 
farmer, Nov. 21, 1959, P.5) Appl. 
author: Benton & Bowles, Inc. 
© 21Nov59; KK148306. 

Parked safe for the night? Don't you 
believe it, these are the dangerous 
hours for your farm machinery. 
Conoco super motor oil. (in Western 
farm life, May 1, i960, p. 24) Appl. 
author: Benton & Bowles, Inc. 
© lMay60; KK151891. 

Put your car and your cares in 
Conoco 's hands; they supercharge 
your car with TCP plus, (in The 
Saturday evening post, Apr. 9, i960, 
p. 116) Appl. author: Benton & Bowles, 
Inc. © 5Apr60; KK151106. 
A record year; annual report 1959. 
(in The New York times, Apr. 19, 

1960, p. 57) Appl. author: Benton & 
Bowles, Inc. © 19Apr60; KK151888. 

Suhrprlse story: not a major equipment 
repair in 11 farming years. Conoco. 
Endorsed by Wilbur Suhr. (in Western 
farm life, Jan. i960, p.8-C) Appl. 
author: Benton & Bowles, Inc. 
© Uan60; KK148641. 
3 ways to improve carton coatings with 
Conoco, regardless of the paper or 
the method you use. (in Dairy record, 
Apr. 13, I960, p. 11) Appl. author: 
Benton & Bowles, Inc. © 13Apr60; 
KK151883. 
20 years with Conoco saved thousands 
in repair bills and downtime. En- 
dorsed by Vego M. Christman. (In 
Western farm life, Apr. 1, I960, p. 24) 
Appl. author: Benton & Bowles, Inc. 
© lApr60; KK151887. 
What's that 3rd pump doing at Conoco? 
(in Argus dispatch, Apr. 13, I960, 
p. 26) Appl. author: Benton & Bowles, 
Inc. © 13Apr60; KKI51885. 



1960 



CURRENT REGISTRATIONS 



21 



CONTROL INSTRUMENT DIVISION, WARNER & 
SWASEY CO. SEE Warner & Swasey Co. 
Control Instrument Division. 

CONVEYOR DIVISION, AMERICAN MONORAIL CO. 
SEE American Monorail Co. Conveyor 
Division. 

COOK, DOUGLAS L. 

Sokit for your denture cleansing 
problems. SEE Cook, Irving L. 

COOK, IRVING L. 

Sokit for your denture cleansing 
problems. © Irving L. Cook & 
Douglas L. Cook; 20Sep59; KK149107. 

COOPER BROS. CO. © 

Space Spider, the String Thing; for 
all ages. Contents: three 6x6 
inch perforated and notched mat black 
tiles; 3 bobbins. NM: revision. 
© 15Apr60; KK150453. 

COOPER'S, INC. © 

Men's wear by Jockey; T-shirt. 

Style 1701. (Vertical panel pack- 
age) © 29Mar60; KKI5II06. 



CORMAC CHEMICAL CORP. © 

Cormac presents one of the most sig- 
nificant marketing concepts in the 
photographic industry; Unibath 
system. © l8Apr60; KK150648. 

Microfilm negatives in minutes, micro- 
film prints in seconds with Cormac 's 
one-step processing system; Unibath. 
© l8Apr60; KK1 506*7. 

Unibath data chart cc7; combined 
developer-fixer for microfilm. 
© l8Apr60; KK150646. 

CORMAC PHOTOCOPY CORP. © 

Operating Instructions; 500 1-step with 
Plo-Matic control. Appl. author: Ben 
Zale. © 20Feb60; KKI5OI72. 

CORN CABIN CO. © 

Delicious popcorn products. Appl. 
author: Forrest W. Jacob3. 
© 19Apr60; KK1 51659. 

CORO, INC. © 

This handsome pendant contains a seed 
which is found in India; inside the 
seed are twelve ... Ivory elephants. 
(12 lucky elephants) © 2Nov59; 
KK149358. 

CORSON RUBBER PRODUCTS, INC. © 

Products by Corson Rubber Products, 
Inc . Knobby magic mat & 13 other 
products. © l6Jun60; KK151829. 

COSMAIR, INC. © 

Shining still brighter than ever, the 
heavenly colours of Imedla Petite; 
shampoo. (In Modern beauty shop, 
Aug. 1957) © 25Jul57; KK148260. 

COUNTRY CLUB DAIRY. © 

Dial A Salad brand recipe dial; 
delicate natural flavor creamed 
cottage cheese, large curd. 
© 28Jan59; KK148604. 

CRAFTSMAN'S PRESS. © 
Weekly shopping list. Appl. author: 
Norman F. Stone. © 30Nov59; 
KK147963. 

CRAWLEY (JOHN J.) & CO., INC. O 

The Catholic family book of novenas. 
(In Our Sunday visitor, Mar. 27, 
I960, p. 3) Appl. authors Catherine 
Glba. DM: revision. O 27Bar60; 
KK151080. 
Lives of saints, (in Pittsburgh 

Catholic, Mar. 17, I960, p. 12) Appl. 
author: Catherine Oiba. NM: revi- 
sion. O 17Mar60; KK151081. 



CREAM OF WHEAT CORP. © 

It's Cream of Wheat weather. Girl in 
rain garb sitting on back steps. 
(In Ladles' home Journal. Mar. i960, 
p. 49) © 26Feb60; KK149848. 

CRECO CO., INC. © 

Bactro 10, concentrated germicidal 
liquid detergent. Appl. author: 
Benjamin Newman. © 10Feb60; 
KK1 50857. 

CRESCENT DEVELOPMENT CO. © 

Umpire Roy Gab says Play Ball, for 
fans 8 to 80; complete pocket size 
baseball game. © l4Mar60; KK149911. 

CRESSWELL CO. 

Greetings. Westfield Motor Sales Co. 
(Ford Christmas card A) Appl. au- 
thor: Walter R. Cresswell. 
© Cresswell, accepted alternative 
designation of Cresswell Co.; 
10Aug58; KK148982. 

Greetings of the season. W. A. Russell- 
Ford. (Ford Christmas card B) 
Appl. author: Walter R. Cresswell. 
© Cresswell, accepted alternative 
designation of Cresswell Co.; lSep59; 
KK148981. 

Season's greetings. Fisher Motor 
Company. (Dodge Christmas card C) 
Appl. author: Walter R. Cresswell. 
© Cresswell, accepted alternative 
designation of Cresswell Co.; 
17Sep57; KK148983. 

CRESTLINE INDUSTRIES. 

King-size tray tables, tray table sets. 
Pattern no.517 & other housewares. 
Appl. author: Zepha Bogert. © Crest- 
line, accepted alternative designa- 
tion of Crestline Industries, a divi- 
sion of Cal-Dak Co.; 31May60; 
KK151935. 

CRESTON CRAYON CO., INC. 

Tie-Tac-Toe giant slate; giant bulletin 
board. N0.905. Appl. author: 
Dudley J. Berson. © Creston Crayon 
Co., Inc. (in notice: Creston Crayon, 
Inc.); 270ct59; KKI51583. 

CREWDSON CO. © 

Prices Include your imprint in this 
space. (Four season's [sic] 
calendar for 1961) © 13May60; 
KK151187. 

CRISTY, LOIS, pseud. SEE Clark, E. Ric. 

CRISWELL, WILLIAM T. © 

Bidu-Bide Club of America, ancient 
order of damfool dice throwers. 
(Card and emblem of Bidu Bide Club 
of America) © 19Jan60; KK150106. 

CROSBY, EDWIN L. 

Should you be a hospital administra- 
tor? SEE New York Life Insurance 
Co. 

CROTON WATCH CO., INC. © 

Ingenuity in fine watchmaking, a single 
watch that becomes six. Nivada 
Grenchen Colorama VI. (in The New 
Yorker) Appl. author: Helneman, 
Kleinfeld, Shaw & Joseph, Inc. 
© 28Apr60; KKI51603. 

CROWDER, ROBERT. 

Cymbidium. SEE Seeman (James) 

Studios, Inc. 
Fern terrace. SEE Studios, Inc. 

CROWN SOAP CO. © 

For your health and protection, please 
try the attached sample of Germex 
antiseptic powdered hand soap. 
Appl. author: Morris Yankner. 
© 24nov59; KK148283. 

CROWN ZELLERBACH CORP. © 

Blackeyed peas; no. 912 stock vignette. 
Glosseal. © HDec59; KK148226. 



Breaded fantail shrimp; no. 483 stock 
vignette. Glosseal. © 6May60; 
KK151387. 
Butter beans; no. 930 stock vignette. 

Glosseal. © 6Nov59; KK148225. 
Fordhook lima beans; no. 928 stock 
vignette. Glosseal. © lFeb60; 
KK149129. 
Fresh cut green beans; no.918 stock 
vignette. Glosseal. © HDec59; 
KK148223. 
Mustard greens; no. 914 stock vignette. 
Glosseal. © 6Nov59; KK148228. 
New wet strength; Zee napkins. Tiger. 
80, regular size, 13 1/2" x 13". 
© l6Nov59; KK148874. 
Pre-baked waffles; no. 482 stock 
vignette. Glosseal. © lFeb60; 
KK149128. 
Sliced strawberries; no. 908 stock 
vignette. Glosseal. © Uun60; 
KK151944. 
Stripped kale; no.94l stock vignette. 

Glosseal. © 6Nov59; KK148227. 
Whole strawberries; no. 909 stock 
vignette. Glosseal. © 6Nov59; 
KK148224. 
Zee aqua towels with wet strength. 
Zebra. 150 towels, 11 x 7 1/2 in. 
© 8Dec59J KK148873- 
Zee ballet pink tissue; 4 rolls Family - 
Pak. Hippopotamus. 650 sheets each, 
size 4 1/2 x 4 1/2 Inches. © l4Dec53 
KK148876. 
Zee giant roll aqua towels. Zebra. 
225 towels, 11 x 7 1/2 in. 
© 8Dec59; KK148875. 
Zucchini squash; no. 568 stock vignette. 

Glosseal. © 3OMar60; KKI51385. 
Zucchini squash, sliced; no.570 stock 
vignette. Glosseal. © 27Apr60; 
KK1 51386. 



CRYSTAL PURE AIR. 

Here it is, Crystal Pure Air deodorant 
crystal for your car and home. 
© Crystal Pure Air, Sam S. Millard, 
owner; 7May60; KK151593. 

CUDAHY (PATRICK) INC. © 

Compliments will come your way, if the 
ham you serve is Patrick Cudahy. 
(In The Milwaukee Journal, Apr. 7, 
I960, pt.4, p. 18) © 7Apr60; 
KK1 51226. 

Every slice delicatessen quality; 
meats, (in Milwaukee Journal, 
May 5, I960, p. 17) © 5May60; 
KK151225. 

Famous sausages that have been old- 
world delicacies for centuries; 
continental favorites, (in Mil- 
waukee Journal, May 12, I960, p. 12) 
© 12MaybO; KK1 51224. 
Now, two heat-n-serve treats. Bacon 
treats; smokie treats, (in Mil- 
waukee Journal, Apr. 28, i960, p. 25) 
© 28Apr60; KK151989. 

Patrick Cudahy wieners; now in con- 
venient flip top packages, (in The 
Milwaukee Journal, May 26, I960, 
p. 14) © 26May60; KK151495. 

CUM LAUDE CO. © 

Enzyme reactivator Septic Supreme 
helps eliminate trouble. Contents 
1 pound plus. © 10Jan60; KK149446. 

CUMMINS PORTABLE ELECTRIC TOOLS, JOHN 
OSTER MANUFACTURING CO. SEE Oste* 
(John) Manufacturing Co. Cummins 
Portable T00I3. 

CUMMINS PORTABLE TOOLS, JOHN OSTER 
MANUFACTURING CO. SEE Oster (John) 
Manufacturing Co. Cummins Portable 
Tools. 

CURTIS (HELENE) INDUSTRIES, INC. © 
Vive la difference; Spray Net. 

(In Chicago Sunday tribune magazine, 
Apr. 10, I960, p. 44) © 10Apr60; 
KK15034O. 



22 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CURTIS (HELENE) INDUSTRIES, INC. -Con. 
Vive la difference. Spray Net; 

super soft Spray Net. (in Parade, 
May 8, I960, p. 5) © 8May60; 
KK151654. 
Vive la difference; super soft Spray 
Net. (In This week magazine, 
Mar. 27, I960, p. 10) © 26Mar60; 
KK1 50014. 

CUSSINS & FEARN CO. © 

Employee benefit program. Appl. au- 
thor: Harry C. Hubbard. © 15Jan60; 
KK149162. 

CUSTOM FINISHERS GUILD. 

700 antiques dealers have proved you 
can make steady profits with this 
outstanding item; Finish Feeder. 
(In The Antiques dealer, Dec. 1959, 
p. 51) NM: text. © Albert Y. Wood- 
ward d.b.a. Custom Finishers Guild; 
lDec59; KK149596. 

CUSTOM PROJECTS CO. © 

Hitch-View; takes the guess out of 
hooking up, shows you ball and 
coupler at the same time. Appl. 
author: Charles I. Blackburn. 
© 9Jun60; KK1 51703. 



D 



DIWWI. SEE Dallas Iron & Wire Works, 
Inc. 



D. MFG. CO. 
Co. 



SEE Dolgorukov Manufacturing 



DAIRYLINE SALES CO., INC. © 

Margarine. One pound net weight. 
Appl. author: Walter N. Mirapaul. 
© l?Nov59; KK148521. 

DAIRYPAK BUTLER, INC. © 

Boswell's Frostene. Half gallon 

liquid. © 5Nov59; KK148628. 
Cedar Hill Farms, Inc. salted butter. 

Terr. des. IO36. One pound net. 

© 23Dec59; KK149433. 
Cedar Hills Farms, Inc. salted butter. 

Terr. des. IO36. One pound net. 

© 14Jan60; KK149334. 
Dairypak Butler buttermilk is really 

something to crow about. Rooster. 

© 28Dec59; KK148350. 
Honk, honk. I'm on my way to the store 

to pick up a few extra 1/2 gallons of 

Dairypak Butler milk. Swan. 

© 28Dec59; KK148349. 
I could gobble up gallons of refreshing, 

good tastin 1 Dairypak Butler choco- 
late milk. Turkey. © 28Dec59; 

KK148346. 
I could make a hog of myself over 

Dairypak Butler milk. (Pig side 

panel) © 28Dec59; KK148852. 
I never say nay to a glass of refresh- 
ing Dairypak Butler milk. (Horse 

side panel) © 28Dec59; KK148853. 
I really get my kicks from Dairypak 

Butler chocolate milk. Donkey. 

© 28Dec59; KKI48353. 
I really set up a howl If I don't get 

my bowl of good ole Dairypak Butler 

milk. Dog. © 28Dec59; KK148348. 
Ice cream; cherry swirl. Terr. des. 

A ^' 9 alf gallon liquid. 

© 20Apr60; KKI50929. 
Ice cream; New York. Terr. des. 

1037. One half gallon liquid. 

© 29Mar60; KK1 50930. 
Ice cream: strawberry. Terr. des. 

1031. Half gallon liquid. 

© l8Feb60; KK149335. 
Ice cream. Terr. des. 1022. One half 

gallon liquid. © 15Mar60; KK149917 . 
Ice cream; vanilla. Terr. des. 1034. 

Half gallon liquid. © 23Dec59; 

KK149246. 



Kit 1. Circus tent cut-outs. 

© l8Dec59; KK148569. 
Kit 1; code C-l. Ranch house cut-outs. 

© 28Dec59; KK148566. 
Kit 2. Bingling & Rally, the biggest 

show on earth, cut-outs. © l8Dec59; 

KK148568. 
Kit 2, code C-2. Bunk house cut-outs. 

© 28Dec59; KKI48567. 
Milk. (Cow side panel) Half gallon 

liquid. © 28Dec59J KK148345. 
No butts about it, Dairypak Butler 

buttermilk is really refreshing. 

Goat. © 28Dec59; KK148347. 
Shoppers' City butter. Territorial 

design IO32. One pound net weight. 

© 10Dec59; KK149245. 
Stan's lightly salted, sweet cream 

butter. Terr. des. IO35. One 

pound net. © 21Dec59; KKI49338. 
There's no ducking the fact that Dairy- 
pak Butler skim milk is the best 

tasting milk around. Duck. 

© 28Dec59; KK148351. 
Yessir, yesslr, I've got three bags 

full of Dairypak Butler skim milk. 

Lamb. © 28Dec59; KK148352. 

DALINE, GORDON. © 

Mr. Co and Mr. Op; introducing two new 
trade characters designed to sell 
co-op services, products, ideas. 
© 28May59; KKI506H. 

DALLAS IRON & WIRE WORKS, INC. © 

The nation's new and used car dealers 
are sold on Kover-King Kar Kovers. 
Appl. author: Leighton G. Dot son. 
© 2May60; KK151126. 

DANBY FARM. 

Another note from Patton's Barbara L. 
Danby Farm is pleased to be able to 
announce ... a limited number of 
small families to serve as foundation 
herds. (In The Western horseman, May 
I960, p. 44) © Danby Farm, solely 
owned by Daniel Langfeld & Beatrice 
Langfeld; 25Apr60; KK151804. 
Another note from Patton's Barbara L. 
Spring again. (In The Western 
horseman, Apr. I960, p.117) © Danby 
Farm, solely owned by Daniel Lang- 
feld & Beatrice Langfeld; 25Mar60; 
KK151090. 
Another note from Patton's Barbara L. 
This time I want to introduce my 
brother, Patton's Cheyenne 37772. 
(In The Western horseman, Mar. I960, 
p. 69) © Danby Farm, solely owned by 
Daniel Langfeld & Beatrice Langfeld; 
25Feb60; KK149665. 
Another note from Patton's Barbara L. 
Winter days are very trying for a 
mother. (in The Western horseman, 
Feb. I960, p. 61) © Danby Farm, 
solely owned by Daniel Langfeld & 
Beatrice Langfeld; 25Jan60; KK148632. 

DANIEL (JACK) DISTILLERY. 

Many hard maples have been taken from 
the Hollow . . . but they left their 
descendants, heirs to a Tennessee 
tradition; Old no. 7. (in Los Angeles 
tlaeB, Nov. 16, 1959, pt.4, p. 3) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Motlow, 
Prop., Inc.; 16Nov59j KKI49295. 

DANTON (CHARLES) INC. © 

Investment counsel. Appl. author: 
Charles Danton. © 7Jan60; 
KK149117. 

DAPRATO STATWVHT CO. 

Daprato art bulletin. Appl. author: 
Paul A. Rlgali. © Daprato Statuary 
Co., parent firm of Daprato. 
No. 
265. © 15?eb60; KK149095. 



DARYL PRODUCTS CORP. © 

Patio Magic aluminum sliding glass 

doors. © 15Jun60; KK151947. 
Patio-Rama aluminum sliding glass 

doors. © 15Jun60; KK1 51948. 
Shower Magic aluminum & glass bath 

enclosures. © 15Jun60; KK15194'£. 
Showerama; quality bath enclosure?;. 

Style no. 201-60 & other styles. 

© l8Jan60; KK149231. 

DAY-BRITE LIGHTING, INC. © 

Daylume, Daytex plastic enclosures. 
Section 10, sheet 61-A. Rev. Dec. 
1959. Appl. author: Day-Brlte 
Lighting, Inc., employer for hire 
of L. J. Rozier. © 23Dec59; 
KK148105. 
Daylume, no. 6011 -DB Controlens en- 
closures. Section 10, sheet 72. 
Dec. 1959. Appl. author: Day-Brlte 
Lighting, Inc., employer for hire 
of L. J. Rozier. © 22Dec59; 
KK148903. 

Daylume, no.6024-DB Controlens en- 
closures. Section 10, sheet 62-A. 
Rev. Dec. 1959. Appl. author: Day- 
Brlte Lighting, Inc., employer for 
hire of L. J. Rozier. © 23Dec59J 
KK148104. 

DAYTON PERFORATORS, INC. © 

Dayton data: punched hole sizes for 
tapping screws. (Sheet 60 ) 
© 21Mar60; KK1 50243. 
Introducing pedigreed KP pups. 
© 30Dec59; KK1 50242. 

DAZOR MANUFACTURING CO. © 

Soft, diffused lighting by Dazor In 
desk, table and pedestal models. 
© 8Mar60; KK149416. 

DEARBORN STORES, INC. © 

Pix brand special demitasse blend 
coffee. Pixie head. Contents 
16 oz. Appl. author: John D. 
Dearborn. © 5Feb60; KKI50815. 

DECAR PLASTIC CORP. 

Plastic school furniture tops. 
© Decar Plastic Corp. (in notice: 
Decar Plastic Corp. & Decarllte. 
Inc., a wholly owned subsidiary); 
15Feb60; KK149409. 

DECARLITE, INC. 

Plastic school furniture tops. SEE 
Decar Plastic Corp. 

DECKER, DAROLD. © 

Exciting, interesting, new, your 
novelty for 1961; Love Letters, a 
new & different kind of snapdragon. 
(In Seed trade buyers guide I960, 
p. 89) © lFeb60; KK149035- 

DEERING, MARY E. © 

Maple syrup time. © 15Jan60; 
KKL 51633. 

DE GRAFF, ARTHUR C. 

The control of congestive heart 
failure. SEE CIBA Pharmaceutical 
Products, Inc. 

DELAMERE CO., INC. © 

Goody Wet and Set, new curl paper with 
a plus. Item no. 159. 250 papers. 
© 2Dec59; KK148221. 
New, glamour pins, combs, barrettes, by 
Goody. Metal flex comb & other hair 
ornaments. © 9May60; KK151343. 

DELINGER, JACK. © 

Jack Dellnger, Mr. America ... barbell 
dumbbell training course. © lDec59; 
KK148456. 



DEMAREST, DAVID F. 
Co. 



SEE Sargon Products 



DERNE7, TRANCES. © 

Next to I love you, how lovely you 
are; Royal Jelly preparations. (In 
Vogue, Feb. 1, I960, p. 25) Appl. 
author: Grant Advertising, Inc. 
© lFeb60; KK148977. 



1960 



CURRENT REGISTRATIONS 



23 



DENTAL CORP. OP AMERICA. © 

You've been asking for them; products 
& laboratory services. © 31Mar60: 
KKL 50860. 

DESIGN & PRODUCTION, INC. © 

Colorful exhibits on the site . . . help 
builders and their salesmen give 
quick information and close sales; 
model ST-60 display panels. Another 
D & P ready-built. (D & P model 
ST-60 display panels) Appl. author: 
Stephen J. Ocko. © 13Apr60; 
KK1 52077. 
D & P MC-60 dual-purpose display unit. 
Appl. author: M. Drue Gillis. 
© 4Apr60; KK150866. 
D & P portable display kit, model 
G-59. Appl. author: M. Drue Gillis, 
vice president. © Uan60; KK148974. 
D & P ready-built model R-54; aluminum 
framed free-standing display. Appl. 
author: Leonard C. Rennle, president. 
© 5Dec59; KK150043. 

DESIGN DEVELOPMENT CO. © 

Zoom Spout oiler, the flexible spout. 
© Uun60; KK1 51660. 

DETROIT STEEL CORP. © 

DSC Accutronic high C flat CR spring 
steel lets you put the springiness 
. . . into your high carbon steel 
stampings. (in New England purchas- 
er, May I960, p. 4) Appl. author: 
Simons-Mlchelson Co. © 5May60; 
KK1 51422. 
DSC Accutronic strip job performance 
3Core 99.925# on Knape Sc Vogt 
products. (In The Detroit purchasor, 
May i960, p. 29) Appl. authors 
Simons-Mlchelson Co. © 10May60; 
KK151421. 
DSC LPR long production run; look at 
these savings that can be yours. 
(In The Detroit purchasor, May i960, 
p. 15) Appl. authors Simons-Mlchelson 
Co. © 10May60; KK151420. 
Five-year record of job performance 
scored £>y DSC Accutronic strip. 
(In The Detroit purchasor, Apr. 
i960, p. 4) Appl. author: Simons- 
Michel son Co. © 10Apr60; KK150461. 
How a brite wire user sold himself, 
(in The Detroit purchasor, Feb. 
i960, p. 21) Appl. author: Simons- 
Mlchelson Co. © 10Feb60; KK148969. 
How DSC Accutronic strip helps you 
hold down your stamping and roll- 
forming unit costs. (In The Detroit 
purchasor, Feb. i960, p. 4-5) Appl. 
author: Slmons-Michelson Co. 
© 10Feb60; KK148968. 
How DSC Accutronic strip helps you 
tighten your control over stamping 
and roll-forming job costs. (In New 
England purchaser, Jan. i960, p. 4) 
Appl. author: Simons-Mlchelson Co. 
© 5Jan60; KK148532. 
How DSC Accutronic strip service helps 
stampers and roll-formers control 
inventory costs. (In New England 
purchasor, Apr. i960, p. 4) Appl. au- 
thor: Simons-Mlchelson Co. 
© 5Apr60; KKI50515. 
Look at these LPR benefits as reported 
by users who broke the small coll 
habit. (In The Detroit purchasor, 
June i960, p. 27) Appl. author: 
Simons-Mlchelson Co. © 10Jun60; 
KK1 52261. 

The T & B people say, we are now pro- 
ducing a better connector with DSC 
Accutronic strip. Endorsed by the 
Thomas Sc Betts Co. (in The Detroit 
purchasor, June I960, p. 12) Appl. 
author: Simons-Mlchelson Co. 
© 10Jun60; KK152260. 

This LPR tag on your brite wire colls 
means greater efficiency In your 
fabricating operation, at no added 
cost. (In The Detroit purchasor, 
Mar. I960, p.4l) Appl. author: 
Simons-Mlchelson Co. © 10Mar60; 
KK149685. 



Typical examples how DSC Accutronic 
strip helps stampers and roll- 
formers. (In The Detroit purchasor, 
Mar. I960, p. 51) Appl. author: 
Simons-Mlchelson Co. © 10Mar60; 
KK149686. 

DETROIT STEEL CORP. RELIANCE STEEL 

DIVISION. © 

Dependable Dan says: On-the-spot ware- 
house steel takes you off the spot 
in a hurry. Ready-to-use job-fitted 
sheet and strip steel. (In Chicago 
purchasor, Feb. i960, p. 120) Appl. 
author: Slmons-Michelson Co. 
© 8Feb60; KKI50287. 

DETTT'S FISH GRIPPER. © 

Fish gripper. One no. 50. Appl. au- 
thor: Marshall L. Detwiler. 
© 3Dec59; KK148581. 
Fish gripper. Six no.50. Appl. au- 
thor: Marshall L. Detwiler. 
© 3Dee59; KK148582. 



DEVOE & RAYNOLDS CO., INC. © 

Devoe marine paints; helpful, new 
color card on the improved Devoe 
paint line. (In Maritime reporter, 
Sept. 15, 1959, P. 58) © 15Sep59; 
KK1490J4. 
Devran epoxy coatings for marine 
corrosion control. (In Maritime 
reporter, Aug. 15, 1959, p. 28) 
© i5Aug59; KK149455. 

DIBLEY, RAYMOND A. SEE Dlroxo Co. 

DICK, CHARLES MATHEWS. © 

The arrow coaster. © 19Dec59; 
KK148215. 

DICKERMAN, DON. 

Filtrated and infiltrated whiff 'o 
the woods. SEE Balsam Cigarettes. 

High filtration. SEE Sage Cigar- 
ettes. 

DILLEY, MARTIN & HESS, INC. SEE United 
States Pub. Co., Inc. 

DINAH'S, INC. © 

Original recipe, fried chicken. 
© 2Nov59; KK150458. 

DIROXO CO. 

Diroxo, new ... roof flange with 

hidden values. Appl. author: Better 
Brochures. © Raymond A. Dibley, 
Charles C. Rosselle & Frank Birken- 
shaw d.b.a Dlroxo Co.; 28Feb59; 
KK147957. 

DISNEY (WALT) PRODUCTIONS. © 

Walt Disney's Krazy Ikes; make hundreds 
of interesting toys. Ages 3 to 8 
years. No. 4751. Authorized ed. 
© 15Feb60 (in notice: 1959); 
SK151254. 

DIXIE CUP DIVISION, AMERICAN CAN CO. 
SEE American Can Co. Dixie Cup 
Division. 

DIXIE WAX PAPER CO. © 

Shy- Ann potato chips. Twis-Top bag. 
Net wt. 16 oz. Appl. author: Art 
Harkham. © 27Apr60; KKI51689. 

DOLCIN CORP. © 

Arthritis, rheumatism, muscular pains; 
now get relief or get your money 
back, (in Rochester democrat and 
chronicle, May 31, i960, p. 27) Appl. 
author: Victor van der Linde Co. 
© 31May60; KKI5158O. 
Arthritis, rheumatism, muscular palnaj 
tablets, (in The Grand Rapids press, 
May 3, I960, p.9) Appl. author: 
Victor van der Linde Co. © 3May60; 
KK151040. 



Un mensaje de importancia; artrltls, 
reumatismo, dolores muscu.lares. 
(In El Diarlo de Nueva York, Mar. 1, 
i960, p. 7) Appl. author: Victor 
van der Linde Co. © lMar60; 
KK149687. 

A message of importance; arthritis, 
rheumatism, muscular pains, (in 
Chicago daily tribune, Feb. 26, 
I960, p. 2) Appl. author: Victor 
Van Der Linde Co. © 26Feb60; 
KK149293. 

D0LG0RUK0V, GREGORY S. SEE Dolgorukov 
Manufacturing Co. 

DOLGORUKOV MANUFACTURING CO. 

Dolgorukov Detroit drafting instru- 
ments that are better engineered and 
better made, much better. (In The 
Journal of engineering graphics, 
Feb. 1959, p. 33) © Gregory S. Dol- 
gorukov d.b.a. Dolgorukov Manufac- 
turing Co.; 15Feb59 (in notice: 
1958); KKI4838I. 
Guide -Liner lettering Instrument; 
Slot-Letter lettering guide. 
(In The Journal of engineering 
drawing, Nov. 1957, P-32) © Gregory 
S. Dolgorukov d.b.a. Dolgorukov 
Manufacturing Co.; 15Nov57; KK149080. 
Slot-Letter lettering guide, standard 
model. (In The Journal of engineer- 
ing drawing, May 1958, P.l) 
© Gregory S. Dolgorukov d.b.a. Dol- 
gorukov Manufacturing Co.; 15May58; 
KEL49081. 
T-squares. (in The Journal of engineer 
ing graphics, May 1959, P-32) 
© Gregory S. Dolgorukov d.b.a. 
Dolgorukov Manufacturing Co . ; 
15May59: KK149082. 
Tablet T-square, the long needed aid. 
(in The Journal of engineering 
drawing, Feb. IS58, 0.9) © Gregory 
S. Dolgorukov d.b.a. Dolgorukov 
Manufacturing Co.; 15Feb58; 
KK149079. 

DOLSON, JACK C. © 

The secret is in Sof-twisting Holsum; 
enriched bread. © 7Nov59; KK148135. 

DONALDSON, LUFKIN & JENRETTE, INC. © 
Common stock and common sense. Appl, 
authors: William H. Donaldson, Dan W. 
Lufkin & Richard H. Jenrette. 
© 15Dec59; KK148218. 

DONNELLEY (REUBEN H. ) CORP. © 

Yorke statistical bulletin. Time 
loss: patterns, acute and chronic. 
Modern drugs. Appl. author: Yorke 
Pub. Co., subsidiary of Reuben H. 
Donnelley Corp. © 23May60; KK151962. 

DONNELLY (JOHN) & SONS. © 

April buying guide. © lApr60; 

KK150316. 
February buying guide. © lFeb60; 

KK149176. 
January buying guide. © 4jan60; 

KK148277. 
March buying guide. © lMar60; 

KK149497. 
Public utility uses outdoor to sell 

the public. Advertising. (In 

Greater Boston business, Dec. 1959, 

p. 37) © 28Dec59; ¥XXk&0Qk' 
Win 3 cars, 1 speedboat, 10-day trip 

for 2 to Hawaii, via United Airlines, 

at the Mayor's charity field day. 

(in Boston globe, June 3, I960, 

p. 28) © 3Jun60; KK151705. 
Your June buying guide. 

© Uun60; KK151706. 
Your May buying guide. © 2May60; 

KKI50944. 

DONNELLY ELECTRIC & MANUFACTURING CO. © 
Let the House of Donnelly add the 
finishing touch; electric signs. 
(In New England architect and build- 
er, Feb. I960, p. 45) © lFeb60; 
KK150315. 



24 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



DONNELLY ELECTRIC & MANUFACTURING 

CO. -Con. 

Sales letters written in steel fashion- 
ed by the House of Donnelly, ^lgns. 
(In Boston globe, Aug. 26, 1959) 
© Donnelly Electric & Mfg Co. (in 
notice : Donnelly Electric Manufac- 
turing Co.); 26Aug59; KK148030. 

Signs from the house of Donnelly. 

(In Greater Boston business, Aug. 15. 
1959, P. 5) © i5Aug59; KK148913. 

A T-square tall as a room. Electric 
signs. © Uul59; KK148454. 

Your electric display; it happens after 
dark. (in The Boston globe, Dec. 9, 
1959, p. 19) © 9Dec59; KK148083. 

DORMAN, MARY. © 

This little birthday bucket is meant 
for you alone. © lPeb60; KKI50171. 
This party pail is all for you and 
everything that's in it, too. 
© lFeb60; KKI50392. 

DORMAN 'S. © 

Genuine $65 lightweight 2/80's suits, 
$43 & forty three cents, (in Los 
Angeles times, May 31, I960, pt.l, 
p. 10) © 31May60; KK151662. 

DOTHAN OIL MILL CO. © 

Heart 0' Corn pure corn oil. Contents 
1 quart net. © 7Apr60; KKI51597. 

DOUGLAS FURNITURE CORP. © 

Value analysis. (in Home furnishings 
daily, Jan. 4, i960, p. 7) © 4jan60; 
KK148483. 

DOW CHEMICAL CO. © 

Handi-Wrap, new food wrap discovery. 

100 feet. © l6Jan60; KK150091. 
Saran Wrap, new easy to use package. 

25 ft. © 22Jul59; KKI49508. 
Saran Wrap; queen size, extra wide. 

25 ft. © 26Nov59; KK148730. 
Saran Wrap squares. 50 square sheets. 

© lMar60; KK150090. 

DOW JONES & CO., INC. © 

5 seconds ago you had a great opportun- 
ity. Instant news service. (In 
New York herald tribune, Dec. 17, 
1959, p.40) Appl. author: A. A. 
Anastasia. © 17Dec59; KKl48o80. 

Mr. Business Man: for i960, can you 
afford to be without this major 
appliance of the big moneymakers? 
Instant news service. (In New York 
herald tribune, Dec. 21. 1959, p. 3*0 
Appl. author: A. A. Anastasia. 
© 21Dec59; KKl4808l. 

DOYLE PACKING CO. © 

Strongheart Dog Food. Net weight 
one pound. © 15Apr60; KK151473. 

DREWRYS LTD. U.S.A., INC. © 

Big D makes the big difference in fun; 
beer. (In Chicago Sunday tribune 
magazine, Mar. 27, i960, p. 5) Appl. 
author: Norman Fox. © 27Mar60; 
KK1 50081. 
More fun; Big D, Drewry's beer. 
Appl. author: Norman Fox. 
© lApr60; KK150357. 
More fun, more flavor, less filling; 
Big D, Drewry's beer. Appl. author: 
Norman Fox. © lMar60; KKI50358. 

DUDE RANCH FOODS. © 

Festival Queen strawberry drink. 
Contents: 1 pint 13 fl. oz. 
© 2Feb60; KK149331. 

DUNCAN COFFEE CO. © 

For you, the coffee you'd drink if you 
owned all the coffee in the world. 
Instant Maryland Club. (in The Sat- 
urday evening post, Jan. 23, i960, 
P. 73) Appl. author: Clay Stephenson 
Associates, Inc. © 23Jan60; 
KK148342. 



For you, the coffee you'd drink if you 
owned all the coffee in the world; 
Maryland Club. (In The Saturday 
evening post, Feb. 6, i960, p. 91) 
Appl. author: Clay Stephenson Associ- 
ates, Inc. © 6Feb60; KK148863. 
Live graciously; elegant silver candle- 
sticks imported from England. 
Maryland Club, (in The Houston 
chronicle, May 10, i960, section 3, 
p. 4) Appl. author: Clay Stephenson 
Associates, Inc. © 10May60; 
KK151215. 

DUNN, THOMAS W. SEE Reduceall. 

DUOFOLD, INC. © 

Newest style in the cold, wear amazing 
Duofold underwear; wear lighter, more 
comfortable outerwear, (in Field 8c 
stream, Oct. 1959, p. 93) Appl. au- 
thor: William Jacoby. © 24Sep59; 
KKI51994. 

DUPLEX REVOLVING RECORD RACK PROMOTION 
DIST., INC. © 
A money making side line business; 

records for sale. © lApr60; 

KK150745. 

DURALAB EQUIPMENT CORP. © 

Slimline and conventional chemical fume 
hoods; laboratory furniture & equip- 
ment. (Catalog DH6) © 2Feb60; 
KK1 50734. 

Superior quality; manufacturers & 
designers of Duralab laboratory 
furniture & equipment; labs that 
last. (Catalog D5) © 10Dec59; 
KK150626. 

DURKEE FAMOUS FOODS. © 

New from Durkee, a fresh approach to 
profit; Spicy Spuds. Spices; Melvo 
frying shortening, (in Drive-ln 
management, Apr. i960, p. 36-37) 
Appl. author: Meldrum & Fewsmith, 
Inc. © lApr60; KK151540. 

DURO-LITE LAMPS, INC. © 

Cry3talier; cut-glass elegance in 

light bulbs. Appl. author: Douglas 

Hill. © l40ct59; KK148398. 
Duro-Lite Flamescent bulb; outlasts, 

outshines all others, in all weather. 

Appl. author: Douglas Hill. 

© 4Nov59; KK148394. 
New, Duro-Lite bulbs; last 3 times 

longer, maximum light. Appl. author: 

Douglas Hill. © l6Sep59; KK148396. 
New, Duro-Lite 3-way bulbs; last 3 
times longer and stay 3-way all the 

way. Appl. author: Douglas Hill. 

© 23Sep59; KK148395. 
New; 32 years of creative research bring 

you Duro-Lite Flamescent, the elec- 
tric light bulb with gas-flame charm. 

Appl. author: Douglas Hill. 

© 210ct59; KK148393. 
21 bright new ways to decorate and 

illuminate with Duro-Lite bulbs. 

Appl. author: Douglas Hill. 

© I40ct59; KK148397. 

DURO-TEST CORP. © 

Brillant and clean end-to-end; 17,000 
u3er hours . Fluorescent lamps . 
Appl. author: Roland W. Tiemann. 
© 31May60; KK152143. 
Fluomeric, industry's most powerful 
light bulb; brightest bulb you can 
use, without ballast. Appl. author: 
Roland W. Tiemann. © 13Apr60; 
KK1 52145. 
Fluomeric, industry's most powerful 
light bulb, (in Electrical equip- 
ment, Apr. I960, p. 43) Appl. author: 
Roland W. Tiemann. © 13Apr60; 
KK152144. 
Sparke^ites; glimmering, glittering 
points of light. Appl. author: 
Roland W. Tiemann. © 2Sep59; 
KK148392. 



Turquoise, for easy seeing in industry. 
Appl. author: Roland W. Tiemann. 
© 26Aug59; KK148391. 

Turquoise; the lamp that reduces eye- 
strain. Appl. author: Rolanl W. 
Tiemann. © 19Aug59; KK148390. 



E.A.C.M. CO. SEE Engel Art Corners 
Manufacturing Co. 

E. D. B. CO. SEE Bullard (E. D. ) Co. 

E. P. C. SEE Eskimo Pie Corp. 

ETDC. SEE Early Times Distillery Co. 

EARLY TIMES DISTILLERY CO. © 

Buy now and save; bourbon. (In 
Birmingham post-herald, Nov. 25, 
1959, P.17) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 25NOV59J KK1 50495. 

Early Times true old-style Kentucky 
bourbon offers this April special. 
(In Alaska beverage analyst, Apr. 1, 
i960, p. 12) Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© lApr60; KK1 52176. 

Enjoy the true old-style Kentucky 
bourbon. [Buffet supper on patio] 
(In True, June I960, p. 21) Appl. 
author: Erwin Wasey Ruthrauff & 
Ryan, Inc. © 19May60; KK152180. 

Enjoy the true old-style Kentucky 
bourbon. [Fishing scene] (in 
Los Angeles times, Apr. 7, I960, 
p. 16) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 7Apr60; 
KK1 52175. 

Enjoy the true old-style Kentucky 
bourbon. [Left hand holding bottle; 
right hand holding manhattan] (in 
The Billings gazette, Feb. 4, i960, 
p. 18) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 4Feb60; 
KK1 52173. 

Enjoy the true old-style Kentucky 
bourbon. [Movie camera showing 
film of couple fishing] (in Sports 
illustrated, Mar. 14, I960, p. 58) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © HMar60; KK152179. 

Eye stopper; bourbon. (in Northwest 
beverage journal, Dec. 1959, p.25) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 15Dec59; KK150497. 

First for flavor, Early Times. (in 
Los Angeles Dodgers program I960, 
p. 24) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 2May60; 
KK152177. 
Give the true old-style Kentucky 
bourbon; beautifully gift-wrapped 
for the holidays. (In Chicago daily 
tribune, Nov. 18, 1959, pt.3, P-20) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © l8Nov59; KK150494. 

Give the true old-style Kentucky 
bourbon. (In Los Angeles examiner, 
Nov. 4, 1959, p. 9) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 4Nov59; KK150491. 
* Give the true old- style Kentucky 

bourbon. [Male hands holding high- 
ball, bottle & box against background 
of Christmas tree ornaments] (In 
True, Dec. 1959, P-25) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 19Nov59; KK150496. 

In the space of a case of Early Times, 
there's pleasure for your customers 
and profit for you. (In Southern 
beverage Journal, Mar. I960, p. 31) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © lMar60; KK152l8l. 

In traditional fifth or handy flask, 
enjoy the true old-style Kentucky 
bourbon. (In Los Angeles examiner, 
Sept. 2, 1959, P-8) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 2Sep59; KK150492. 



1960 



CURRENT REGISTRATIONS 



25 



More sales, more turnover; Early TimeB 
announces new lower prices on three 
popular sizes, (in The Kentucky- 
beverage Journal, Mar. I960, p. 9) 
Appl. author: Erwln Wasey Ruthrauff 
& Ryan, Inc. © lMar60; KK1 52178. 

National mixed drink competition; 
Judges instructions and official 
tally sheet. Appl. author: Erwin 
Wasey Ruthrauff & Ryan, Inc. 
© 13ep59i KK1 52182. 

Now, Early Times at lower prices. (In 
The Courier Journal, Louisville, Ky., 
Mar. 11, I960, section 2, p. 4) Appl. 
author: Erwin Wasey Ruthrauff & Ryan, 
Inc. © HMar60; KK1 52174. 

Tahoe Toddy warmed more Olympic friend- 
ships at Squaw Valley this winter; 
bourbon. (In Esquire, Mar. 1$60, 
p. 4j) Appl. author: Erwin Wasey 
Ruthrauff & Ryan, Inc. © 17Feb60; 
KK150490. 

Wanted because it ' s the true old-style 
Kentucky bourbon, (In The Kentucky 
beverage Journal, Oct. 1959 , p.2l) 
Appl. author: Erwin Wasey Ruthrauff 
& Ryan, Inc. © 10ct59i KK150493. 

EAST HOUSE ENTERPRISES, INC. © 
Color-bags for wines and spirits; 
for easy gift-giving. © 26May60; 
KK1 52190. 
Fool's gold, 1849. An exciting variety 
of gold ornaments to add flair to 
your gift wrapping. © 26May60; 
KK1 52189. 

EASTERN INDUSTRIES, INC. © 

Electro-Matlc radar vehicle detector, 
model RD-2. Traffic Actuated. 
(Bulletin D-I65) © 17May60; 
KK151487. 

EASTMAN KODAK CO. © 

Brownie Starmeter outfit; electric- 
eye measures the light. No.29H. 
© 8Jan60; KK150903. 

ECONOMICS LABORATORY, INC. © 

New crystalline Soilax has twice the 
active detergent power of any all- 
purpose liquid cleaner, (in Every- 
woman's family circle, Mar. i960, 
p. 107) Appl. author: Raster Hilton 
Chesley Clifford & Atherton, Inc. 
© l8Feb60; KK149091. 
Twice the active detergent power of 
all-purpose liquid cleaners; Soilax. 
(In This week magazine (Indianapolis 
star) Apr. 3, I960, p. 28) Appl. au- 
thor: Kastor Hilton Chesley Clifford 
& Atherton, Inc. © 3Apr60; 
KK15046J. 

EDLO, INC. © 

Crystal vanilla Slim Freez ice milk. 
One half gallon. © 31Aug59; 
KK1 50576. 

EDWARDS & DEUTSCH LITHOGRAPHING CO. © 
Noel. Christmas greeting card. 
© l6Dec59; KK148295. 

EKCO-AUTOYHE DIVISION, EKCO PRODUCTS CO. 
SEE Ekco Products Co. Ekco-Autoyre 
Division. 

EKCO PRODUCTS CO. © 

Famous Ekco Waverly Edge now at popular 
prices; 5" utility knife. (In Chain 
store age, variety store managers' 
ed., Nov. 1959, P. 6l) Appl. author: 
Danoer-Fitzgerald-Saaple, Inc. 
© 7Nov59; KK149949. 
The first new kind of knife in your 
lifetime revolutionizes cutlery 
sales; Waverly Edge, (in Housewares 
review, Aug. 1959, p. 4 of cover) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 28Jul59s KKI5026O. 

Flint, the finest products made. Fes- 
tival values. (In Hardware retailer, 
Sept. 1959, P.*6=47) Appl. author: 
Danoer-Fitzgerald-Saaple , Inc. 
© 13ep59; KK149946. 



Gals go for Ekco top quality galaxy of 
gadgets. Tea strainer & other 
products. (In Hardware & housewares, 
Jan. I960, p. 58-39) Appl. author: 
Dancer-Fitzgerald- Sample, Inc. 
© Uan60; KK150428. 

Housewares festival; Flint, the finest 
products made. Kitchen tool Susan 
holdster set & 2 other products. 
(In Hardware retailer, Aug. 1959, 
p. 106) Appl. author: Dancer- Fitz- 
gerald-Sample, Inc. © lAug59i 
KK149947. 

New, matching kitchen gifts to give 
or get; Flint. Double boiler, 
pie plates & refrigerator pans, 
(in The Ladles' home Journal, Oct. 
1959, p. 149) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. © 29Sep59; 
KK148985. 

New, matching kitchen gifts to give 
or get; Flint. Masher, bowl & other 
products. (in Better homes & gar- 
dens, Nov. 1959, P. 16) Appl. author: 
Dancer-Fitzgerald-Sample, Inc. 
© 200ct59; KK148987. 

New, matching kitchen gifts to give 
or get; Flint. Susan kitchen tool 
set & other products. (in Better 
homes & gardens, Oct. 1959, P-5) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 22Sep59; KK148986. 
New, matching kitchen gifts to give 
or get; Flint. Wall can opener; 
rhythm beaters. (in The Ladles' 
home Journal, Oct. 1959, p. 149) 
Appl. author: Dancer-Fltzerald- 
Sample, Inc. © 29Sep59; KK148984. 

New top-sellers from Flint. Kitchen 
tool Susan holdster set & 2 other 
products. (In Housewares buyer, 
Feb. I960, p. 4 of cover) Appl. au- 
thor: Dancer-Fitzgerald-Sample, Inc. 
© lFeb60; KK150430. 

New top sellers from Flint. Kitchen 
tool Susan holdster set & 2 other 
products. (In Housewares review, 
Oct. 1959, P.4 of cover) Appl. au- 
thor: Dancer-Fitzgerald-Sample, Inc. 
© 28Sep59; KKI50257. 

Quality she can see, plus a name she 
knows; Ekco-Autoyre 4000 bath 
accessories. (In Housewares buyer, 
Jan. I960, p. 3 of cover) Appl. au- 
thor: Dancer-Fitzgerald-Sample, Inc. 
© Uan60; KK1 50429. 

The quality speaks for itself, the 
price sells for you; wall can opener. 
(In Chain store age, variety store 
managers* ed., Nov. 1959, P>76) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 7Nov59; KK149948. 

She likes quality, she likes price; 
they get both with Ekcoloy bakeware. 
(In Housewares review, Feb. i960, 
p.4 of cover) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. © 28jan60; 
KK1 50258. 

What's our angle? The best repeat 
cutlery business you've ever seen; 
Waverly Edge. (In Housewares re- 
view, Mar. I960, p.4 of cover) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © 26Feb60; KK1 50259. 

EKCO PRODUCTS CO. EKCO-AUTOYRE DIVI- 
SION. © 
Nothing stirs her imagination and 

sparks your sales like Ekco foilware. 
C440, 9' deep pie plate [& other 
items] (In Chain store age, variety 
managers' ed., Jan. i960, p.176-177) 
Appl. author: Danoer-Fitzerald- 
Saraple, Inc. © 7Jan60; KK149950. 

EL AL ISRAEL AIRLINES, LTD. © 

Direct flights to all four. (In The 
Mew York times, Feb. 9, i960, p.13) 
Appl. author: Doyle Dane Bernbach, 
Inc. O 9*eb60; KK149429. 
Direct flights to Athens. (In The Hew 
York times, Feb. 17, I960, p. 27) 
Appl. author: Doyle Dane Bernbach, 
Imo. © 17Feb60; KKl49*27. 



Direct flights to London. (In The 
New York times, Feb. 17, I960, 
p. 20) Appl. author: Doyle Dane 
Bernbach, Inc. © 17Feb60; KK149425. 

Direct flights to Paris. (in The New 
York times, Feb. 17, I960, p. 22) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 17Feb60; KK149428. 

Direct flights to Rome. (In The New 
York times, Feb. 17, i960, p. 25) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 17Feb60; KK149426. 

Effective May 1st: a round-trip ticket 
to London by Jet-prop Britannia will 
cost $36 to $108 less than a pure 
Jet. (In The New York times, 
Mar. 31, I960, p. 23) Appl. author: 
Doyle Dane Bernbach, Inc. © 31Mar60; 
KKI5O663. 

El Al introduces the trans-Atlantic 
skyphone. (In The New York times, 
Feb. 1, I960, p. 13) Appl. author: 
Doyle Dane Bernbach, Inc. © lFeb60; 
KK149430. 

Otto Preminger. El Al Israel Airlines 
is now flying Preminger and company 
to Israel for the filming of Exodus. 
(In The New York times, Mar. 7, 
I960, p. 15) Appl. author: Doyle 
Dane Bernbach, Inc. © 7Mar60; 
KK150236. 

This is no 2^ plane, by Harry Golden. 
Britannia, (in The New York times, 
May 11, I960, p. 24) Appl. author: 
Doyle Dane Bernbach, Inc. 
© HMay60; KK1 51329. 

What has 13 extra legs, and flies? 
Jet-prop Britannia. (In New York 
herald tribune, May 31, I960, 
p. 10-11) Appl. author: Doyle Dane 
Bernbach, Inc. © 31May60; KK1 52099. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 

Appl. author: Walter Gustaf Larson. 
I960; issue no. 

1. © 22Jan60; KK148549. 

2. © 17Feb60; KK149126. 

3. © 30Mar60; KK1 50173. 

4. © 21Apr60; KK1 51399 . 

5. © l8May60; KK151400. 
6. © 20Jun60; KK152027. 

ELECTRIC REGULATOR CORP. © 

Accessories for STR regulators; Magohm. 
© 22Jan60; KK148652. 

Brushless rheostat; Regohm transducer. 
(Bulletin 5-50l) © 13Mar60; 
KK149865. 

Brushless Rheostat for reliable con- 
version of low level mechanical 
motion into electrical action; 
Regohm transducer. Bulletin 5. 501. 
© 26Jan60; KK148565. 

Control directly from microwatt 
signals; Regohm meter relay. 
(Bulletin 5.504) © 21Mar60; 
KK149771. 

Static voltage regulators for rotating 
exciters on single or three phase 
alternators; Magohm. © 22Jan60 
(in notice: 1959); KK148651. 

Transducer; selection, application, 
specifications. Regohm. © 13Mar60; 
KK149864 . 

ELECTROLUX CORP. © 

Floor cleaner and wax stripper. Net 

contents one U.S. gallon. 

© 30Apr59; KK147945. 
Furniture polish and cleaner; silicones 

■*- carnauba wax. Net contents : 12 

fluid ounces. © lMar60; KK149285. 
Profit planner. Cleaners. © 23Fel>60; 

KK149284. 
Terrazzo sealer-polisher for masonry 

floors. Contents one gallon. 

© 20ct59; KK148470. 
Your Electrolux floor care selector 

helps you select the right wax for 

each floor. © 17Dec59; KK148952. 



26 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



ELECTRONIC MEASUREMENTS CORP. © 
Operating manual, EMC model 211. 
© 29Apr60; KK1 519*1. 

ELECTROTHERMAL ENGINEERING, LTD. © 
Electric melting point apparatus. 
Publication no. 322. London. 
© 23N0V59; KKF0-10. 

ELGLO ENTERPRISES. © 

Naturo, for any number of players. 
Appl. author: Gloria Gersten. 
© 25Feb60; 1X1*9*10. 

ELKAY MANUFACTURING CO. © 

New Cuisine Centre from Elkay; sensa- 
tional, it's the successor to the 
kitchen sink. (In Kitchen business, 
Dec. 1959, p. 73) © lDec59; KK1*99*3. 

EL PASO NATURAL GAS PRODUCTS CO. © 

Exact fuel for your car regardless of 
make or model; see how they run, 7 
precision-blended gasolines. Red 
Flame. Appl. author: Sidney T. 
Strain, Jr. © 21Mar60; KK151560. 
Only your El Paso-Dixie service stations 
offer the thriftiest way to buy gaso- 
line ever invented; precision-blend- 
ing pump. Red Flame. Appl. author: 
Sidney T. Strain, Jr. © 21Mar60; 
KK151558. 
6 out of 10 motorists have been forced 
to buy the wrong gasoline; Red Flame. 
Appl. author: Sidney T. Strain, Jr. 
© 21Mar60; KK1 51559. 

EL PRODUCTO CIGAR CO., INC. © 

First puff, last puff, every puff in 
between; El Producto spells mild. 
Blunt. (In The Buffalo courier- 
express, Mar. 13, I960, section C-*) 
© 13Mar60; KK15022*. 
First puff, last puff, every puff in 
between; El Producto spells value. 
Bouquet. (In New York Sunday news, 
Mar. 20, i960, p. 135) © 20Mar60; 
KK150223. 

EMPIRE SLIP-ON HOOK CO. © 

1/2 hour and still poor hanging, 
* 1/2 minutes and perfect hanging 
with Empire Slip-On drapery hooka. 
(In Good housekeeping, Feb. 1959, 
p. 156) © 20Jan59 (in notice: 1958); 
KK151360. 

ENGEL ART CORNERS MANUFACTURING CO. © 
Vinyl pressure sensitive Art Corners. 
Boxette contains approx. 80. 
Appl. author: J. W. Poorman. 
© 23Jun60; KK1 52184. 

ENURTONE CO. © 

Bed wetting problem? (in Minneapolis 
star & tribune, Apr. 13, i960, 
p. 31) NM: pictorial. © Enurtone 
Co., owner, Edward H. Bodlne; 3Apr60; 
KK1 50854. 
No camp for bedwetters. (in Minne- 
apolis star & tribune, June 5, I960) 
© Enurtone Co., Edward H. Bodine, 
owner; 5Jun60; KK151612. 
Wet the bed? (In Minneapolis star & 
tribune, Mar. 6, I960, p. 10) 
Appl. states prev. pub. l*Feb60. 
NM: additions. ©Enurtone Co., 
Edward H. Bodine, owner; 19Feb60; 
KK1*9363. 
Wet the bed? (In Minneapolis star & 
tribune, May 1, i960, p. 10) Appl. 
states prev. pub. Feb. 19, i960. 
NM: pictorial. ©Enurtone Co., 
Edward H. Bodine, owner; lMay60; 
KKI50711. 

EQUITABLE LIFE ASSURANCE SOCIETY OF THE 

UNITED STATES. © 

Businessmen discover how to raise large 
sums when needed most. Case no. 659 
& 2 other case histories. (In 
Nation '3 business, Mar. i960, p. 29) 
Appl. author: Foote, Cone & Beldlng. 
© 25Feb60; KK1*9896. 



The Equitable Life of George E. Haney 
in Columbus, Ohio. (In The Insurance 
field, Feb. 5, I960, p.19) Appl. 
author: Foote, Cone & Beldlng. 
© 5Feb60; KK1*9897. 
The Equitable Life of Joe H. Gerson in 
Atlanta, Georgia. (In The Insurance 
field, Mar. *, i960, p. 9) Appl. au- 
thor: Foote, Cone & Beldlng. 
© *Mar60; KK1*9899. 
The Equitable life of Max Cohen in 
Philadelphia, Pa. (in The Insurance 
field, Apr. 29, I960, p. 17) Appl. 
author: Foote, Cone & Beldlng. 
© 29Apr60; KK151283. 
The Equitable life of Max Schneid in 
Jersey City, N.J. (in The Insurance 
field, Apr. 1, I960, p. 10) Appl. au- 
thor: Foote, Cone & Beldlng. 
© lApr60; KK150812. 
The Equitable life of Peter Thompson 
in Los Angele3. (in The Eastern 
underwriter, May 27, I960, p.* of 
cover) Appl. author: Foote, Cone & 
Beldlng. © 27May60; KK1 51864. 
The Equitable life of Robert E. Bowlus 
in Baton Rouge, La. (in The Insur- 
ance field, Apr. 15, I960, p. 9) 
Appl. author: Foote, Cone & Beldlng. 
© 15Apr60; KK1 50897. 
Guess what's insured in this picture? 
(In Successful farming, Mar. i960, 
p. 85) Appl. author: Foote, Cone & 
Beldlng. © 15Feb60; KK1*9&06. 
Health education materials for assur- 
ance of a fuller life; catalog. 
No. 976-3*1. © Equitable Life Assur- 
ance Society of the United States 
(in notice: Equitable Life Assurance 
Society); 6Apr59; KK150226. 
Health education materials for assur- 
ance of a fuller life; catalog. 
No. 976-3*1 R-9-59. NM: "additional 
text." © Equitable Life Assurance 
Society of the United States (in 
notice : Equitable Life Assurance 
Society); 290ct59; KK150225. 
How a ball with lift can lift your 
average; free bowling book by Don 
Carter, (in Sports illustrated, 
Apr. 18, I960, p. 9) Appl. author: 
Foote, Cone & Beldlng. © 15Apr60; 
KK151261. 
How a ball with lift can prevent 
splits; free bowling book by Don 
Carter, greatest bowler of all time. 
(In Sports illustrated, Apr. *, 
I960, p. 5) Appl. author: Foote, 
Cone & Beldlng. © lApr60; KK150281. 
How can you measure the progress of 
a city? (In Chicago's American, 
Jan. 26, I960, section 2, p. 11) 
Appl. author: Foote, Cone & Beldlng. 
© 26Jan60; KK150285. 
How much can you expect to do at 70? 
(In Sports illustrated, Oct. 19, 

1959, p. 17) Appl. author: Foote, 
Cone & Beldlng. © I60ct59; KK1*850S. 

How to become better looking, (in 
Sports illustrated, Nov. 23, 1959, 
p. 17) Appl. author: Foote, Cone & 
Beldlng. © 20Nov59j KK1*8500. 
How to boost your score in just one 
week; free bowling book by Don 
Carter, greatest bowler of all time. 
(In Sports Illustrated, Mar. 21, 

1960, p. 15) Appl. author: Foote, 
Cone & Beldlng. © l8Mar60; 

HI 50279. 
How to fight fatigue. (In Sports 

illustrated, Nov. 16, 1959, P.53) 

Appl. author: Foote, Cone & Beldlng. 

© 13Nov59; KK1*8*71. 
How to find more energy. (In Sports 

illustrated, Nov. 9, 1959, P-9) 

Appl. author: Foote, Cone & Beldlng. 

© 6Nov59; kki*8501. 
Is it true that farm kids have more 

fun? (In Capper's farmer, Nov. 

1959, P. 17) Appl. author: Foote, 

Cone & Beldlng. © 1Nov59j KK148502. 



Is this kind of farm in his future? 
(In Farm journal, May I960, p. 32) 
Appl. author: Foote, Cone & Beldlng. 
© 23Apr60; KK151262. 
New agency for Macon, (in The Macon 
telegraph & news, Sept. 20, 1959, 
p. 2) Appl. author: Foote, Cone & 
Beldlng. © 20Sep59; KK1*8*90. 
New techniques for raising cash help 
businessmen to solve problems, (in 
Nation's business, Apr. i960, p. 33) 
Appl. author: Foote, Cone & Beldlng. 
© 25Mar60; KKI508H. 
One man has retired, one man is still 
working away; Equitable living in- 
surance makes the difference. (In 
Life, June 20, I960, p. 121) Appl. 
author: Foote, Cone & Beldlng. 
© l6jun60; KK15223*. 
One man has retired, one man is still 
working away, (in Life, Apr. 18, 
I960, p. 119) Appl. author: Foote, 
Cone & Beldlng. © 17Apr60; 
KK1 50803. 
One of these women will get a larger 
monthly income during the years 
when It's most needed. (In Life, 
Mar. 7, i960, p. 17) Appl. author: 
Foote, Cone & Beldlng. © *Mar60; 
KK15028*. 
One woman went to work, one woman was 
provided for; Equitable living in- 
surance makes the difference, (in 
Life, May 9, I960, p. 19) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 5May60; KK15127*. 
One young girl went to college, one 
young girl stayed home; Equitable 
living insurance makes the difference. 
(In Life, May 30, i960, p. 83) Appl. 
author: Foote, Cone & Beldlng. 
© 26May60; KK151867. 
One young man is burdened, one young 
man is not. (in Life, Mar. 28, 
i960, p. 3) Appl. author: Foote, 
Cone & Beldlng. © 2*Mar60; 
KK15080*. 
Picture of progress; assured life in- 
come insurance. (In Life, Feb. 22, 
I960, p. 93-95) Appl. author: Foote, 
Cone & Beldlng. © l8Feb60; 
KK1*9800. 
Secret of a longer life. (In Sports 
illustrated, Dec. 7, 1959, P.*3) 
Appl. author: Foote, Cone & Beldlng. 
© *Dec59j KKl*8l85. 
Should a man cut down when he reaches 
*0? (In Sports illustrated, Oct. 26, 
1959, p. 5) Appl. author: Foote, Cone 
& Beldlng. © 230ct59; KK1*850*. 
Something new on Travis Street. 

(In The Houston post, Dec. 22, 1959, 
section *, p. 5) Appl. author: Foote, 
Cone & Beldlng. © 22Dec59; 
KK1*8*89. 
Something new on West Seventh Street. 
(In Fort Worth star-telegram, 
Dec. 21, 1959, P.29) Appl. author: 
Foote, Cone & Beldlng. © 21Dee»j9: 
KKl*8l86. 
Why it pays to have skilled outsiders 
tell your employees about company 
benefits; employee programming 
service. (In Nation's business, 
June I960, p. 27) Appl. author- 
Foote, Cone & Beldlng. © 25May60; 
KK1 51865. 
The younger they start, ihe younger 
they'll stay. (In Sports illustrat- 
ed, Nov. 2, 1959, p. 10) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 300ct59j KK1*8502. 
Your most priceless crop. (In 
Successful farming, Apr. I960, 
p. 135) Appl. author: Foote, Cone 
& Beldlng. © 21Mar60; K150280. 

SRICKSOIf (M.) 3AKEHY. © 

American Beauty enriched bread. 
H«t wt. 1 1/2 lbs. © l6Kay60j 
KEL51231. 



1960 



CURRENT REGISTRATIONS 



27 



ESKIMO PIE CORP. © 

Butter brickie ice cream biscuit. 
Contains 6. Contents 2 1/2 fl. oz. 
each. Appl. author: Eastern Ad- 
vertising Agency. © l4Jan60; 
KK148644. 

Peppermint patty; the newest ice -ream 
treat. Appl. author- Embosograf Co. 
© 15Sep59; KK148515. 

ESSEX ARTISTS CO. 

Heritage portraits. © Doris Jones 
d.b.a. Essex Artists Co.; 15Dec59; 
KK148386. 

ESTAMAE RHYTHM RECORDS. 

Estamae's circus fun and ball bouncing. 
(Album no. 4) © Dorothy MacParlane 
Hubersberger d.b.a. Estamae Rhythm 
Records & John L. MacParlane, exec- 
utor of the estate of Estamae 
MacParlane (in notice: Estamae 
MacParlane); 8Sep59; KKI51555. 

ESTEEM ASSOCIATES. © 

How to succeed with your hidden 
treasures, from the golden voice 
of Bill Stern. A3 written by Billy 
Burden. © 6Jun60; KKI5185I. 

EURAM FOODS, INC. © 

Creme filled Swiz-rolls. Net wt. 
1 1/2 oz. © 31Mar60; KK150405. 



EUTECTIC WELDING ALLOYS CORP. © 

EutecRod 80PC, torch; flux coated for 

steel. White coating. © 6May60; 

KKL 51334. 
EutecRod 80, torch, for steel. Orange 

tip. © 6May60; KK151335. 

EVANS' (L. B.) SON CO. © 

Archery, 400 years ago; casuals. Del 
Rey jenuine deer, (in Sports illus- 
trated, May 16, I960, p. 82) Appl. 
author: Hoag & Provandie, Inc. 
© 13May60; KK1 51999. 
Casually speaking, Evans comfort means 
profits; slippers. CTTerokee tan or 
black saddle leather, 2198. (In 
Footwear news, Dec. 11, 1959, p. 88) 
Appl. author: Hoag & Provandie, Inc. 
© HDec59; KK148087. 
Casually speaking, Evans reputation 
means profits; slipperB. Balboa 
Chief California glove leather, 
2950. (in Footwear news, Nov. 13, 

1959, p. 28) Appl. author: Hoag & 
Provandie, Inc. © 13Nov59; 
KK148082. 

Deep down comfort; casuals. Saratoga, 
(in Sports illustrated, June 13, 

1960, p. 78) Appl. author: Hoag & 
Provandie, Inc. © 10Jun60; 
KK152000. 

Hockey, 260 years ago. Cush-N-Moc; 
casuals. (In Sports Illustrated, 
Mar. 14, I960, p. 10) Appl. author: 
Hoag & Provandie, Inc. © HMar60; 
KKL 51937. 

Jousting, 500 years ago. Sahara 
boot; casuals, (in Sports Illus- 
trated, Apr. 18, I960, p. 90) Appl. 
author: Hoag & Provandie, Inc. 
© 15Apr60; KKI51936. 

The most comfortable man at the rink 
wears Evans slippers. Balboa chief, 
2950. (In Sports illustrated, 
Dec. 14, 1959, P. 54) Appl. author: 
Hoag & Provandie, Inc. © HDec59» 
KK148158. 

Yet the rich gift of leisure; slippers 
for men. Pioneer, no.1600 [& 2 other 
styles] (In Life, Dec. 7, 1959, 
p. 116) Appl. author: Hoag & Pro- 
vandie, Inc. © 3Dee59; KK148162. 

EVANS & BRISEBOIS. © 

Discriminating women ad series for 
furniture stores. Nos.1-12. 
Appl. author: Leslie A. Brisebois, 
owner. © lPeb60; KK149961. 



EVERSHAHP PEN CO. 

If your heart is bigger than your 
pocketbook. Ball point, (in New 
York Journal American, Dec. 7, 1959, 
p. 16) © Eversharp Pen Co., a divi- 
sion of the Parker Pen Co.; 7Dec59; 
KK148026. 
Irresistibly feminine. Tiara; Gamin; 
Teena. Ball point, (in Seventeen, 
Dec. 1959» P. 46) © Eversharp Pen 
Co., a division of the Parker Pen 
Co.; lDec59; KK148025. 

EVERSHARP PEN CO. PARKER PEN CO. 
SEE Parker Pen Co. 

EXOTIC FOODS CO. © 

Cheng's Chinese barbecue sauce. 
Contents 8 fl. oz. © 5May60; 
KK151498. 



F. * B. MANUFACTURING CO. © 

Ignition authorized service Filko; 
crown jewel quality. Appl. author: 
Hanson & Stevens, Inc. © 280ct59; 
KK1 50573. 

P. CO. SEE Fruzola Co. 

FD, INC. SEE Fashion Demonstrations, 
Inc. 

P.I.I. SEE Forney Industries, Inc. 

FPC. SEE Pllon Plastics Corp. 

P. P. C. SEE Flambeau Plastics Corp. 

PABER (EBERHARD) TOY & GAME CO., INC. © 
Chess and checkers mosaic. 5425. 

This set contains grout adhesive tile, 

etc.; pre-formed playing board. 

Appl. author: Ned Strongln. 

© lApr60; KK151253. 
Colorgraph; 4 color printing set. 

5345. Appl. author: Ned Strongin. 

© lApr60; KK151252. 
Creative mosaic with genuine ceramic 

tile. 5320/300. Appl. author: Ned 

Strongin. © 15Jan60; KK149114. 
Hobby art set. Paint with pencil, 

color by number, magic black art. 

5335- Appl. author: Ned Strongin. 

© 15Jan60; KK149113. 
Magic black texture painting; fun for 

the entire family. 52 30/200. Appl. 

author: Ned Strongin. © 15Jan60; 

KK149115. 
Origami, the Oriental art of folding 

paper; large set. 5215. 18 Origami 

projects. Appl. author: Ned Stron- 
gin. © lApr60; KK151251. 
Origami, the Oriental art of paper 

folding; deluxe set. 5315- 24 

Origami projects. Appl. author: Ned 

Strongin. © lApr60; KK1 51249. 
Origami, the oriental art of paper 

folding. 10 Origami projects. 

5115/100. Appl. author: Ned Strongin. 

© 15Jan60; KK149116. 
Perma-Color textile decoration set. 

5340. Appl. author: Ned Strongin. 

© lApr60; KK151250. 
Stay-Put checker set. 5255. Appl. 

author: Ned Strongin. © lApr60; 

KKL 51248. 
Tak Tics, the game of skill, the game 

of strategy. 5370. Appl. author: 

Ned Strongin. © lApr60; KK151227. 

PABERGE, INC. SEE Marelen. Juliette. 



PABRIC0N PRODUCTS. © 

Bohark Stuffing, enriched bread, 
weight 1 lb. 2 oz. © 20Nov59; 
KK148467. 



Net 



FACTOR (MAX) & CO. © 

Beware, the shiny film your cleanser 

leaves contains dirt, invites clogged 

pores and blackheads; Facial Bath. 

(In Good housekeeping, Feb. 1959 

p. 103) © iFeb59; KKI50247. 
Max Factor creates Pan-Cake make-up 

perfection for the woman who meets 

over 12 people a day. (in Vogue, 

Oct. 1959, P- 69) © 10ct59; 

KK1 51769. 

FAIRBANKS WARD INDUSTRIES, INC. © 

40 pc. deluxe ... drill set and 

soldering iron kit. Hellman. (in 
Star news, Culver City, Calif., 
Apr. 13, I960, p. 6) Appl. author: 
Robert Larson. © l}Apr60; KK150912. 

Golden Crown Instant starting power 
mower. Friedman's. (In The Durham 
sun, Apr. 7, i960, p.9-C) Appl. au- 
thor: Robert Larson. © 7Apr60; 
KK150680. 

Not 22", not 24", but a giant 26-inch 
swath cut, super quality power mower. 
Sullivan Bros. (in Binghamton Press, 
Feb. 17, i960, p. 43) Appl. author: 
Robert Larson. © 17Feb60; KK150485. 

Twist-Lock complete home workshop. 
Home Furniture Co. (In The Blade 
pictorial, Toledo, Apr. 3, i960, 
p. 39) Appl. author: Robert Larson. 
© 3Apr60; KK150681. 

FAIRMONT RAILWAY MOTORS, INC. © 
W55 series C weed burner and 3now 
melter. Bulletin 699c. Appl. au- 
thor: R. B. Evans. © 20Jan60; 
KK148605. 
W99 series B spot tamper. Bulletin 
786A. Appl. author: R. B. Evans 
© 3Feb60; KK148764. 

FALSTAFF BREWING CORP. © 

It's Falstaff time. (Poster 60-33) 
Appl. author: Paul Gioni. 
© lMar60; KK149314. 

FAMILY RECORD PLAN, INC. © 

A famous mother treasures this portrait. 
This is Li3abette; her mother is 
better known as Jeanne Crain. (in 
Parents' magazine, July i960, p. 70) 
Appl. author: Zepha Bogert. 
© Uul60; KK152076. 
Managers spotlight, v. 2, issue no. 2. 
14th anniversary treasure hunt. 
Appl. author: Zepha Bogert. 
© lMay60; KK150953. 

PANT MILLING CO. © 

For the men in your life; Gladiola 
flour. [Mother serving boy & 
grandfather playing checkers] (in 
The Austin statesman, Dec. 3, 1959, 
p.B-15) Appl. author: Fitzgerald 
Advertising Agency, Inc. © 3Dec59; 
KK148037. 

FASHION DEMONSTRATIONS, INC. © 

Kwik-Change sweater blouse; one size 
fits all. Always in style, always 
popular. © 7Jun60; KKI51716. 

FASHION-BILT SHOE CO. © 

Silhouettes. © 22Apr59; KK148548. 

FAST CHEMICAL PRODUCTS CORP. © 

Stop ruiny rust with SSS-T rust stain 
remover. © 8Jan60; KK150592. 

FEDERAL-MOGUL-BOWER BEARINGS, INC. 
FEDERAL-MOGUL SERVICE. SEE Federal- 
Mogul Service. 

FEDERAL MOGUL SERVICE. 

Announcing Federal -Mogul engine bear- 
ings, the no.l line for American 
cars. Appl. author: Brooke, Smith, 
French & Dorrance, Inc. © Federal 
Mogul Service, division of Federal- 
Mogul-Bower Bearings, Inc.; Uun60; 
KK151991. 



28 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PKMOR PRODUCTS CO. © 

Party-Pak surprise bags. 
KKl 51 370. 



© 10May60; 



FENTON LABEL CO. © 

Celebrating an anniversary? Use 
Fent-Onamel 3tock anniversary 
gummed labels. NM: additions & 
revision. © 3Jun60; KK151711. 
The famous Fent-Onamel personal labels. 
NM: additions & revision. © 28Apr60; 
KK1 50917. 
Fent-Onamel collection stickers. 
(Stock collection stickers) C-24 
& other labels. NM: revision & 
additions. © 22Mar60 (in notice: 
195*0; KK149822. 
Fent-Onamel gummed insurance stock 
labels. Gold. NM: additions & 
revision. © 9May60; KK151121. 
Kent-Onamel gummed insurance stock 
labels. Silver. NM: additions & 
revision. © 9May60; KK1 51122. 
Fent-Onamel gummed stock Insurance 

labels. © 17Peb60; KK149337- 
Fent-Onamel labels. (Fent-O-Seal 
pocket calendars) NM: additions & 
revision. © 3Jun60; KK151712. 
Fent-Onamel shippers time savers. 

NM: revision & additions. © 29Mar60; 
KK150037 . 
Now, you can have the famous Fenton 
high quality in pressure-sensitive 
labels. NM: additions & revision. 
© 28Apr60; KK150916. 
Outside mail labels. NM: additions & 

revision. © 25May60; KK151599. 
Price list; Fent-Onamel. Feb. 1, i960. 
NM: revision & additions. © 23Mar60; 
KK149823. 

FERGUSON- LANDER BOX CO. © 

Holland Custard & Ice Cream, Inc. 
Dlneapple sherbet. One-half gallon 
liquid. (FL design no. 46) Appl. 
author; Robert A. Morris, president. 
© 2QMay6Q; KKl 51315. 

FERTAL-WISE CO. © 

Ferty says, be wise^ fertilize with 
Fertal-Wise, a soluble plant food. 
Appl. author: Alexander Balrd Birrell. 
© lFeb60 (in notice: 1959); KK149537. 
Ferty says, be wise, fertilize with 
Fertal-Wise, a soluble plant food. 
4 oz. Appl. author: Alexander Baird 
Birrell. © lFeb60 (in notice: 1959); 
KK149536. 

FIELD (HENRY) SEED 8c NURSERY CO. © 
4 spring specials. Rubber plants; 

hybrid lilies; begonias. (In Popular 
gardening magazine, Apr. i960, p.105) 
Appl. author: Raymond Jack Foster. 
© 9Mar60; KK149712. 
Spring specials. Clematis vines; 
Silent Night, a gorgeous new glad 
[& other items] (In Flower grower 
magazine, Mar. I960, p. 43) Appl. 
author: Raymond Jack Foster. 
© 9Feb60; KK148877. 
3 of the best buys you'll find. Ata- 
turk, the black glad; hybrid elm; 
Bird of Paradise. (in Popular garden- 
ing, Feb. i960, p. 51) Appl. author: 
Raymond Jack Foster. © 14Jan60; 
KK148361. 

FILON PLASTICS CORP. © 

Decorator colors; outdoors, indoors. 
© 6Jan60 (in notice: 1959); 
KK151099. 

Exciting interior ideas, all easy to 
build with Filon guaranteed fiber- 
glass panels. NM: revision & addi- 
tions. © 3Jun59; KKl 51097. 

Filopane 0-30 glazing. (How to build 
data no. 501) NM: revision tt addi- 
tions. © 25Feb60; KKl 51093. 

Free daylight for farm buildings; 
modernize with hailproof Fllon 
translucent fiberglass building 
panels. NM: revision & additions. 
© HMay59; KKl 51094. 



Oulde to home Improvement planning 
with Fllon translucent fiberglass 
panels. NM: revision & additions. 
© 30Nov59; KKl 51 098. 
How to build a Fllon fence. (How-to- 
build data, no. 505) © lApr59; 
KKl 51 095. 
How to build for better living with 
Fllon guaranteed fiberglass panels. 
© l6May58; KKI51630. 
How to build for better living with 
Fllon guaranteed fiberglass panels. 
NM: additions. © lMar59; KK151366. 
Reinforced fiberglas and nylon plastic 

panels. © 150ct55; KKI5163I. 
Unlimited uses for Filon reinforced 
fiberglas3-and-nylon plastic panels. 
NM: revision & additions. 
© 50ct59; KK151096. 

FIRESTONE TIRE & RUBBER CO. © 

Flrestones outpull 'em all In Verdigris 
Valley gumbo, says Claude Johnson. 
Champion Guide Grip front tractor 
tires. (In The Progressive farmer, 
Feb. 1959, p. 28) © lFeb59; 
KK150617 . 
Guaranteed to go thru Ice, mud or snow, 
or we pay the tow; town & country 
tires. (In Field & stream, Oct. 
1959, p. 26-27) © 10et59; KKI51983. 

FISHER CHEESE CO. © 

All purpose loaf; pasteurized process 
American cheese spread. Net wt. 
2 lb. © 3Jan58; KK150478. 
Chef's Delight; delicious imitation 
pastuerized process cheese spread. 
2 lb. net wt. © 9Feb55; KK150479. 



FISHER- PRICE TOYS, INC. © 

Rainbow Stack; squeezable blown- 
polyethylene rings and post. Ages 
3-18 months. No. 446. NM: additions 
& revision. © 2May60; KKl 51576. 
Rock-A-Stack; squeezable blown- 
polyethylene rings and post. Ages 
1 to 3 years. No. 627. NM: additions 
& revision. © 26Apr60; KKI51577. 

FISHLOVE (H.) & CO. © 

Hollywood Super-Specs; largest, funniest 

glasses ever made. N0.690. Appl. 

author: Irving Fishlove. © l6Jun60; 

KK152037. 
Joker's dentist kit. No. 403. Appl. 

author: Irving Fishlove. 

© l6Feb60; KKl 52034. 
Phony dentist forceps; hilarious, 

painless tooth puller. No. 402. 

Appl. author: Irving Fishlove. 

© l6Feb60; KKI52035. 
Sensational laugh-gag novelties; phony 

dentist tools. Phony dentist drill; 

no.4-01. Phony dentist forceps: no. 

402. Joker's dentist kit; no. 403. 

Appl. author: Irving Fishlove. 

© lMar60; KK152036. 

FIT-RITE PANTS CO., INC. © 

For the most important boy in the world, 
your son; Touch of Gold, world's 
most famous slacks. © 29Feb60; 
KK149405. 

FITZGERALD, W. 

Heating for the millions; heat for 
shop window demisting, counters, 
shelves, flooring, etc. England. 
© 30Aug55; KK149298. 
Heating for the millions. Important 
1/2" minimum insulation. England. 
© W. Fitzgerald d.b.a. New Heating 
Techniques; 30Aug55; KK149297. 

FITZPATRICK, KAY. SEE Kay Kraft Enter- 
prises. 

FITZPATRICK BROS., INC. © 

Kitchen Klenzer, instant chlorine 
bleach. Net weight 14 ounces. 
© 20ct59; KK150246. 



FLAMBEAU PLASTICS CORP. © 

Party-Pops, frozen treat tray; makes 

8 frozen treats at a time. Flambo- 

ware. © 3Mar60; KK149472. 
Patio partners seasoning set. 

Flamboware. © l6Feb60; KK149121. 

FLEX-O-RAIL, INC. © 

The greatest advance in meat handling 
since the wheel hook. © 28Mar60; 
KKl 51167. 

FLIGHTPLAN, INC. © 

Flightplan, the magazine for air 
travelers. [Robert Young on cover] 
© 15Apr60; KK151919. 

FLORAL GARDENS SALES. © 

Enjoy thousands of blooms all summer 

long; pre-seeded Flower Festival, the 

new automatic way to garden. 

© 15Feb60; KK149171. 
Floral Fiesta, pre-seeded roll-out 

garden mat. © l6Feb60; KK149191. 
Flower Festival, pre-seeded roll-out 

garden mat. © 15Feb60; KK149190. 
New Flower Festival landscaped flower 

mat gives thousands of colorful 

blooms all season long. © 8Feb60; 

KK149219. 
Now you can grow thousands of giant 

colorful flowers 6 months of the 

year; pre-seeded flower carpet of 

I960. © 15Feb60; KK149170. 
Roll-A-Garden, pre-seeded roll-out 

garden mat. © 15Feb60; KK149188. 
Showers of Bloom, pre-seeded roll-out 

garden mat. © 15Feb60; KK149189. 

FLORIDA CITRUS COMMISSION. © 

At their best right now, Florida 
seedless Valencias; oranges. (in 
New York post, Apr. 14, i960, p. 56) 
Appl. author: Benton & Bowles, Inc. 
© l4Apr60; KKI51896. 
A better beginning, a happier ending 
for every meal; fresh Florida grape- 
fruit. (In Life, Jan. 11, i960, 
p. 70-71) Appl. author: Benton & 
Bowles, Inc. © 6jan60; KK148772. 
Comment vous sentez-vous en ce moment? 
Jus d' orange en conserves de la 
Florlde. Canada. (in La Patrie, 
Jan. 24, I960, p. 9) Appl. author: 
Benton & Bowles, Inc. © 24jan60; 
KKl 50584 . 

A delicious pick-up plus vitamin C; 
fresh frozen orange Juice. Canada, 
(in Weekend magazine, Jan. 9» i960, 
p. 17) Appl. author: Benton & Bowles, 
Inc. © 9Jan60; KK148777. 
Gold mine of goodness and vitamin C; 
drink grapefruit Juice from Florida, 
costs only pennies a glass. Canada. 
(In Maclean's magazine, Mar. 12, 
i960, p. 2 of cover) Appl. author: 
Benton & Bowles, Inc. © lMar60; 
KKl 50692. 
Greatest mixer of them all; grapefruit 
Juice. (In Life, Apr. 11, i960, 
p. 46-47) Appl. author: Benton & 
Bowles, Inc. © 5Apr60; KK151049. 
Greatest mixer of them all; nature's 
gold mine of vitamin C. Grapefruit 
Juice. (In The Saturday evening 
post, June 11, I960, p. 115) Appl. 
author: Benton & Bowles, Inc. 
© 7Jun60; KKl 52042. 
Have plenty of orange Juice every day 
because you like it, because you need 
it; fresh-frozen. (In Life, May 23, 
I960, p. 92-93) Appl. author: Benton 
& Bowles, Inc. © l8May60; KKl 51894. 
How do you feel this minute? Canned 
orange Juice. Canada. (In Star 
weekly, Jan. 30, i960, p. 31) Appl. 
author: Benton & Bowles, Inc. 
© 30Jan60; KK148774. 
How to go light on calories and love 
it; grapefruit sections. Canada. 
(In Chatelaine, Mar. i960, p. 17) 
Appl. author: Benton & Bowlesi, Inc. 
© 25Feb60; KK150686. 



1960 



CURRENT REGISTRATIONS 



29 



Just in, Florida Valencias, the pick 
of the crop; oranges. Canada. (In 
Toronto daily star. Mar. 17, I960, 
p. 32) Appl. author: Benton & Bowles, 
Inc. © 17Mar60; KK150693- 
Just in, Florida Valencias, the pick 
of the crop; oranges. (in New York 
journal-American, Mar. 8, i960, p. 32) 
Appl. author: Benton & Bowles, Inc. 
© 8Mar60; KKI50687. 
Just zip and eat; delightfully sweet 
Florida tangerines. (In Long Island 
dally press, Dec. 10, 1959, P. 33) 
Appl. author: Benton & Bowles, Inc. 
© 10Dec59; KK148643. 
Let grapefruit stand between you and 
colds; helps fight colds all these 
ways. (In New York journal American, 
Jan. 11, i960, p. 16) Appl. author: 
Benton & Bowles, Inc. © HJan60; 
KK14877L 
Let grapefruit stand between you and 
colds. (in The Saturday evening 
post, Feb. 20, i960, p. 72) Appl. 
author: Benton & Bowles, Inc. 
© l6Feb60; KKI5O69O. 
Naturally good for you; a delicious 
pickup plus vitamin C, fresh-frozen 
orange Juice. Canada. (In Weekend 
magazine, Feb. 6, i960, p.ll) Appl. 
author: Marilyn Meehan. © 6Feb60; 
KKI 50583. 
Nature's powerhouse of vitamin C; 
full-strength orange Juice canned 
in Florida, (in Look, Apr. 26, 
I960, P.58A) Appl. author: Benton & 
Bowles, Inc. © 12Apr60; KK151051. 
Nature's powerhouse of vitamin C; you 
need orange Juice every day. Fresh- 
frozen. Concave glass. (In Sunday 
news, New York, Mar. 13, i960, 
coloroto section, p. 35) Appl. au- 
thor: Benton & Bowles, Inc. 
© 13Mar60; KKI5069*. 
New, tree-fresh flavor; fresh frozen 
grapefruit juice. (in Life, Jan. 25, 
i960, p. 38) Appl. author: Benton & 
Bowles, Inc. © 20Jan60; KK148770. 
Only Florida tangerines peel so easy, 
taste so good, are such fun. (in 
American weekly (New York journal 
American) Dec. 13, 1959, p. 8) Appl. 
author: Benton & Bowles, Inc. 
© 13Dec59; KK148311. 
Only nature knows the combination of 
natural vitamin C. Fresh frozen 
orange juice. (in Look, Jan. 5, 
I960, p.34-D) Appl. author: Benton 
& Bowles, Inc. © 22Dec59; KK148775. 
Powerhouse of vitamin C; fresh-frozen 
orange Juice. Endorsed by Jack 
Kramer, world famous tennis player. 
(In Look, Feb. 17, 1959, p. 57) 
Appl. author: Benton & Bowles, Inc. 
© 2Feb59; KKI50618. 
Serve an extra glass a day for the 
spring pickup your family needs; 
fresh-frozen orange juice. (In New 
York Journal-American, Mar. 24, i960, 
p. 7) Appl. author: Benton & Bowles, 
Inc. © 24Mar60; KK150695. 
Ship a gift of Florida sunshine. 
Oranges, grapefruit & tangerines. 
(In Miami herald, Dec. 1, 1959, 
P.3-C) © lDec59, # KK148314. 
Spoon into vitality; why the natural 
way is the best way. Fresh Florida 
grapefruit. (In The Saturday evening 
post, Jan. 9, i960, p. 67) Appl. au- 
thor: Benton & Bowles, Inc. 
© 5Jan60; KKIA8778. 
Spoon iato vitality; wonderful grape- 
fruit spoons that save work, (in 
The Saturday evening post, Apr. 2, 
I960, p. 73) Appl. author: Benton * 
Bowles, Inc. © 29Kar60} KK151050. 
The sweetest, Juiciest oranges come 
from Florida. (In Long Island 
dally press, Jan. 7, i960, p. 25) 
Appl. author : Benton & Bowles, Inc. 
O 7Jan60; KK1*8640. 



Taste -tempting Florida Temple oranges 
are terrific. (In Pittsburgh press, 
Jan. 28, I960, p. 32) Appl. author: 
Benton & Bowles, Inc. © 28Jan60; 
KK150417. 
Taste-tempting Temple oranges are 
terrific. (In New York news coloro- 
to magazine, Jan. 10, i960, p. 2) 
Appl. author: Benton & Bowles, Inc. 
© 10Jan60; KK1 50582. 
37 new ways to use citrus fruits. 
Florida orange bread. (In Forecast 
for home economics, Apr. I960, p.l) 
Appl. author: Benton & Bowles, Inc. 
© 17Mar60; KK1 52039. 
This season they're juicier than ever; 
grapefruit. Grapefruit spoon offer. 
Canada. (In Winnipeg free press, 
Dec. 16, 1959, p. 20) Appl. author: 
Benton & Bowles, Inc. © l6Dec59; 
KK150691. 
Warm their hearts with a basket of 
Florida sunshine. Oranges, grape- 
fruit & tangerines. (In Miami 
herald, Dec. 4, 1959, p.lO-B) 
Appl. author: Benton & Bowles, Inc. 
© 4Dec59; KK148313. 
When a cold catches you, drink grape- 
fruit juice from Florida. (in Life, 
Dec. 21, 1959, P. 39) Appl. author: 
Benton & Bowles, Inc. © l6Dec59; 
KK148310. 
Why grapefruit belongs In your diet. 
Canada. (In Star weekly, Jan. 16, 
i960, p. 39) Appl. author: Benton & 
Bowles, Inc. © l6Jan60; KK148776. 
why have a cold this winter? Fight 
colds with fresh frozen orange juice. 
(In Life, Jan. 18, i960, p. 2 of 
cover) Appl. author: Benton & 
Bowles, Inc. © 13Jan60; KK148773. 
You get more when you get fresh 
Florida Valencia oranges, (in 
Newark evening news, May 12, i960, 
p. 36) Appl. author: Benton & Bowles, 
Inc. © 12May60; KK1 52040. 

FOAMy GLASS CLEANER CO. 

Foamy tolde cleaner. 16 oz. © Foamy 
Glass Cleaner Co., Chas. H. Berry, 
owner; 15Dec59; KK148248. 

FOOD SERVICE DIVISION, CALLAWAY MILLS 
CO. SEE Callaway Mills Co. Food 
Service Division. 

FOODS DIVISION, ANDERSON, CLAYTON & CO. , 
INC. SEE Anderson, Clayton & Co., Inc. 
Foods Division. 

FORD MOTOR CO. © 

Fuel and electrical system parts. 
(Motorcraft condensed catalog 
FD-9057, I960) © lMar60; 
KK1 50721. 
Make your soil more productive with 
this Ford low oost 18-inch sub- 
soiler. AD-8142. © 27Jan60; 
KKL 50905. 

Neutral bypass plate; Select-O-Speed 
transmission. SE 8119. © 270ct59; 
KK1 50904. 

FOREMOST DAIRIES, INC. © 

Siesta chocolate marble ice milk. 
Half gallon bulk type. © j50Apr60; 
KK1 51714. 

FOREST HILL SEAFOOD RESTAURANT. C 
Carolina Kitchen brand hushpuppies. 
Net wt. 8 ozs. or more. O llJul58; 
KKL 50819. 

FORNEY INDUSTRIES, INC. © 

C-5BT, the complete repair unit; a 
welder, a fast charger with timer, 
a soldering unit. NM: revision. 
© 6Jun60j KKL 51684. 
5K0W portable power; generator welder. 

NM: addition. © HMay60; KK151120, 
Hot off the assembly line, the new 
GW-150 generator welder. 
© 15Apr60; KK150440. 



Model 310 combinator; battery charger- 
soldering unit combination. 
© 29Feb60; KK149830. 
One-Ten Redi-Powr, big power in a small 

package. © 15Mar60; KK149829. 
Redi-Aire, the all star performance 
air compressor. © 29Feb60; 
KK149827. 
Redi-Charge battery charger soldering 
unit combination. © 22Feb60; 
KK149828. 

FORTUNE GAMES. 

Mandalay, the game of a lifetime. 
© Fortune Games, a firm composed 
of H. Yellin & Mary S. Yellin; 
2May60; KK151814. 

FOSDICK MACHINE TOOL CO. © 

Precision boring: control gains a third 
dimension, (in Metalworklng, Feb. 
i960, p. 85) Appl. author: Frank 
Fields. NM: addition. © lFeb60; 
KK1 51367. 

FOUNDATION FOR COMMERCIAL BANKS, 
PHILADELPHIA. 

$1, f 1,000, or any amount; here's why 
the best place to save is at a full- 
service bank. (In Life, Dec. 28, 
1959, p. 165) Appl. author: J. Wal- 
ter Thompson Co. © Foundation for 
Commercial Banks; 2ljLec59; KKl50$90. 
Shop and compare, you'll see it costs 
less to finance your car through a 
full-service bank. (in Life, 
Mar. 21, i960, p. 92) Appl. author: 
J. Walter Thompson Co. © Foundation 
for Commercial Banks; l8Mar60; 
KKI51788. 
When you need money, borrow where 
money costs less, at a full-service 
bank. (In The Saturday evening 
post, Feb. 13, I960, p. 129) Appl. 
author: J. Walter Thompson Co. 
© Foundation for Commercial Banks; 
10Feb60; KKL50591. 

FRAM AIRE CORP. 

Air is kept hospital clean and odor 
free; new Fram room air cleaner with 
triple filtration. (Form AH-1234R) 
Appl. author: Charles A. Wilson. 
© Fram Aire Corp., division of Fram 
Corp.; lMar60; KK150700. 

The air you breathe is kept hospital 
clean and odor free with Fram room 
air cleaner. (Form AH-1217R) 
Appl. author: Charles A. Wilson. 
© Fram Aire Corp., division of Fram 
Corp. (in notice: Fram Corp.); 
lMar60; KKI50698. 

Better 3 ways; air filters. (Form 
AH-1244) Appl. author: Mark A. 
Fuller. © Fram Aire Corp., division 
of Fram Corp.; 15Jan60; KKI50703. 

Enjoy hospital clean air with new 
evaporative cooler filter pads. 
(Form AH-1233) Appl. author: 
Charles A. Wilson. © Fram Aire 
Corp., division of Fram Corp. (in 
notice: Fram Corp.); lMar60; 
KK150699. 

New Fram room air cleaner. (Form 
AH-1240) Appl. author: Mark A. 
Fuller. © Fram Aire Corp., division 
of Fram Corp.; 5Jan60; KKI50702. 

New from Fram, cut-it-yourself filter 
pad; SW-38. Air filter. (Form 
AH-1254) Appl. author: Charles A. 
Wilson. © Fram Aire Corp., division 
of Fram Corp.; lMar60; KKI5O696. 

Permachem-treated air conditioner 
filter; D-100 merchandising assort- 
ment. (Form AH-1203) Appl. author: 
Charles A. Wilson. © Fram Aire 
Corp., division of Fram Corp. (in 
notice: Fram Corp.); lSep59; 
KK150697. 

Permachem-treated air filter; cut It 
yourself filter, for window and room 
air conditioners. (Form AH-1255) 
Appl. author: Charles A. Wilson. 
© Fram Aire Corp. , division of Fram 
Corp.; !Mar60; KKI50705. 



30 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



FRAM AIRE CORP. -Con. 

Room air cleaner, model PAC 200; 
keeps the air hospital clean, odor 
free. (Form AH-1239R) Appl. au- 
thor: Charles A. Wilson. © Fram 
Aire Corp., division of Fram Corp.; 
lMar60; KKI507OI. 
Your air Is kept hospital clean and 
odor free; portable room air cleaner. 
(Form AH-1256) Appl. author: 
Charles A. Wilson. © Fram Aire Corp v 
division of Fram Corp.; lMar60; 
KK150704. 

FRAM CORP. © 

For pennies a day; permachem treated 
air filters. Form AH-1221. Appl. 
author: Mark A. Fuller. © 3Sep59; 
KK149564. 

Important information on a new concept 
in air filters that provide hospital 
clean air; permachem treated. Form 
AH-1219. Appl. author: Mark A. 
Fuller. © 10Dec59; KK149566. 

Mr. Service dealer, why give away 
filters? Form AH-1222. Appl. au- 
thor: Mark A. Fuller. © 3Sep59; 
KK149567. 

Promote Fram permachem treated air 
filter sales with this new king-size 
thermometer. Form AH-1216. Appl. 
author: Mark A. Fuller. © 3Sep59; 
KK149568. 

Take a tip from modern hospitals; 
permachem treated air filters. 
Form AH-1202. Appl. author: 
Mark A. Fuller. © 3Sep59; KK149565. 



FRAM CORP. FRAM AIRE CORP. 
Fram Aire Corp. 



SEE 



FREIHOFER (WILLIAM) BAKING CO. © 
Home taste, All Sweet Butter bread. 
Net wt. 1 lb. © 15Sep59; KK148932. 

FRICK (W. H. ) INC. © 

Dish handling easier, cleaner, less 
breakage with Genraline carriers. 
(In Institutions magazine, Mar. i960, 
p. 74) © 17Feb60; KK149533. 
Streemline; Frick quality, Prick design, 
highest degree of sanitation, more 
for your money. (In Institutions 
magazine, Apr. I960, p. 87) 
© 17Mar60; KKI50303. 



FRUZOLA CO. 

Lik-m-aid candy. 150 count. © Fruzola 
Co., a partnership comprised of 
Menlo F. Smith, J. Pish Smith, Anadel 
S. Brown, Amy S. Lawton, Erna S. 
Smith & Shirley M. Larson; 28Mar60; 
KK150008. 

Lik-m-aid candy. 32 wrappers. 
© Fruzola Co., a partnership com- 
prised of Menlo P. Smith, J. Pish 
Smith, Anadel S. Brown, Amy S. Law- 
ton, Erna S. Smith & Shirley M. 
Larson; 21Dec59; KK150009. 

FUND SERVICES, INC. © 

Integrity; U.S. flags and flag sets. 
United States flag drive. Appl. 
author: Louis M. Cottln. © 2Nov59; 
KK149071. 

FURST, BRUNO. © 

Names and Faces instructions. 

© 2Mar60; KKI5067O. 
Things and Places instructions. 
© 2Mar60; KKI5O67I. 



G 



G. C. C. C. SEE Golden Crown Citrus 
Corp. 

GCMI. SEE Glass Container Manufacturers 
Institute. 

G. F. C. SEE General Poods Corp. 



GGCO. SEE Green Giant Co. 

GLSA. SEE Guaranty Savings & Loan Assn., 
Birmingham, Ala. 

G. M. I. SEE General Mills, Inc. 
G. P. I. SEE Gaylord Products, Inc. 

GS & LA. SEE Guaranty Savings & Loan 
Assn., Birmingham, Ala. 

G.W. POOD PRODUCTS CORP. © 

Jumbo sandwiches; frost frozen. 2. 
© 15Apr60; KK150499. 

GANDY CO. © 

McCormick-Gandy granular chemical 
row crop applicator. Appl. author: 
Ebenhard S. Gandrud. © 12Mar60; 
KK149592. 
901 Gandy granular chemical row crop 
applicator. Appl. author: Ebenhard 
S. Gandrud. © 30Jan60; KK149011. 

GARAPOLA, MICHAEL. © 

Design for a container. © l40ct59; 

KK149960. 
Label for containers. © 1JNov59; 

KK148627. 
Label no. 2 for a container. 

© 1JNov59; KK149139. 
Label no. 3 for a container. 
© HDec59; KK148579. 

GARDWELL PRODUCTS MANUFACTURING CO. © 
Roofgard roof protection method. 
© 17Mar60; KKI503OI. 

GARELICK MANUFACTURING CO. © 

Eez-In marine products. Catalog i960. 
© lDec59; KK149349. 

GARVEY, GLENN. 

SoundTour; sounds of Las Vegas, a 
recorded visit to all points of 
interest. Special ed. © Glenn 
Garvey & Kenneth Noyes; Uan60; 
KK149309. 

GATES RUBBER CO. © 

Industrial hose selector. Appl. au- 
thor: Robert J. Bruce. © 14Nov59; 
KK148144. 

GAWRONSKI, D. A. © 

Single file; two forms for a single 
file, one for periodicals, one for 
books. © 120ct59; KK149578. 

GAYLORD PRODUCTS, INC. © 

Nothing does so much as Gayla Hold-Bob 
bobby pins, (in True confessions, 
Feb. 1959, p. 6) © lFeb59 (in no- 
tice: 1958); KKI5161O. 
Now, on network television, Gayla 
quality products. Gayla hold-bob 
bobby pins; Brush 'n roll by Lady 
Mervin. (in Chain store age, Feb. 
1959. p. 85) © lFeb59; KKI50467. 
You don't have to dig to find that 
Gayla Hold-Bob Is first in bobby 
pin sales, (in Variety store 
merchandiser, Aug. 1957, P. 38) 
© lAug57; KK148625. 

GENERAL FIREPROOFING CO. © 

American business on the move; a photo- 
graphic collection of outstanding 
new office buildings equipped and 
furnished by General Fireproof ing. 
© lApr60; KK150513. 
OP, General Flreproofing, business 

furniture. © lApr60; KK1 50873. 
Traffic Jam? Consolidator units. 
© lSep59; KK148121. 

GENERAL POODS CORP. © 

Kool-Aid is the instant soft drink 
that most families like best. 
[Grape] (In Life, Nov. 23, 1959, 
p. 2 of cover) Appl. author: Eugene 
Gallivan. © 23Nov59; KK148530. 



Look what's new and all you can do 
with Minute sliced potatoes. 
Assorted sliced potato dishes. (in 
Sunday news, New York, Jan. 10. i960, 
coloroto magazine section, p. 5) 
Appl. author: Poote, Cone & Belding. 
© 10Jan60; KK149050. 
Look what's new, and all you can do 
with Minute sliced potatoes. 
Assorted sliced potato dishes. 
(In The Denver post, Jan. 6, i960, 
p.4o) Appl. author: Poote, Cone & 
Belding. © 6Jan60; KK149059. 
They're here, dear; 5^ off. Minute 
mashed potatoes. (In Daily news, 
New York, June 4, 1959, P-59) Appl. 
author: Poote, Cone & Belding. 
© 4Jun59; KKI5O805. 
You'll never believe they came from a 
box; Minute sliced potatoes. Prying 
pan. (in This week magazine (Provi- 
dence Sunday Journal) May 1, i960, 
p. 46) Appl. author: Foote, Cone & 
Belding. © lMay60; KK150890. 

GENERAL FOODS CORP. PERKINS DIVISION. 

Kool-Aid is America's best-loved 
instant soft drink. [Lime] (in 
Ebony, June I960, p. 75) Appl. au- 
thor: Leslie S. Mather. © General 
Foods, Perkins Division (in notice: 
G.F.C.); Uun60; KK1 51741. 

Kool Pops; freeze 'em yourself , the 
taste is tops, (in Chicago Sunday 
tribune, May 22, I960, comics, p. 12) 
Appl. author: Doris J. McBrady. 
© General Poods Corp., Perkins Divi- 
sion (in notice: G.F.C.); 22May60; 
KK151418. 

New, quick and quenchy Twist, instant 
soft drink kids can't resist. [Little 
boy watching cowboy drink from glass] 
(in The Denver post, May 22, I960, 
comic section, p. 6) Appl. author: 
Doris Johnson McBrady. © General 
Foods Corp., Perkins Division (in 
notice: General Poods Corp.); 
22May60; KK151873. 
New, quick and quenchy Twist, instant 
soft drink kids can't resist. 
[Little girl in party hat stirring 
drink] (In The Sunday press 
(Binghamton press) June 12, i960, 
p. 5) Appl. author: Doris Johnson 
McBrady. © General Foods Corp., 
Perkins Div. (in notice: General 
Foods Corp.); 12Jun60; KK1 52232. 

New, quick and quenchy Twist, instant 
soft drink kids can't resist. [Two 
Cub Scouts mixing drinks] (in The 
Denver post, June 12, I960, comic 
section, p. 6) Appl. author: Doris 
Johnson McBrady. © General Poods 
Corp., Perkins Division (in notices 
General Poods Corp.); 12Jun60j 
KK1 51874. 

Tangerine Kool-Aid, another delicious 
new flavor from Kool-Aid. (in 
Ebony, July i960, p. 73) Appl. au- 
thor: Leslie S. Mather. © General 
Poods, Perkins Div. (in notice: 
G.F.C.); Uul60; KK1 52272. 

GENERAL MILLS, INC. © 

Betty Crocker Gold Medal Gravy Magic. 

14 oz. net wt. Series no.l. 

© 300ct59; KK147990. 
Betty Crocker hot toasted 40# bran, & 

hot wheat cereal. Net weight 1 lis* 

Series no. 2. © l8Aug59; KK148646. 
Betty Crooker Instant mashed potatoes. 

Net wt. 7.2 oz. Series no.l. 

© 24Jul59; KK149569. 
Betty Crocker Softasllk oak* flour; 

bleached. Net wt. 2 lbs. Series 

no. 69. © 31Mar59j KK148339. 
Caramel puffs; a nutritious corn 

cereal. 8 1/2 oz. net wt. Series 

no.l. © 27Apr59; KK148647. 
Prostyo's; sugar charged Cheerios. 

9 1/2 oz. net wt. Series no.l-A. 

© 21Aug59; KK148648. 



1960 



CURRENT REGISTRATIONS 



31 



Ocelo tub 'n sink kit. 6 hand house- 
hold helpers. © l4jan60; KK150151. 

Smiles; delicious oat 'n wheat cereal. 
Net wt. 10 oz. Series no.4H. 
© 4Feb60; KK150152. 

The 3 little kittens are here with the 
greatest new cat food since cats 
discovered fish; 3 Little Kittens 
cat food. (In The Courier-Journal 
magazine, Louisville, Nov. 29, 1959, 
p. 3) © 29Nov59; KK148660. 

Wheaties. Net wt. 12 oz. Series 
no. 151. © 17Jun59; KK147991. 

GENERAL MOTORS CORP. © 

WCOB coin-operated automatic washers, 
by Frigidaire; special Prigldaire 
service and parts information in- 
cluding WCOZ and WCOZ-GP models. 
Appl. author: Clarence J. Aspen- 
leiter. © 6Feb60; KK150425. 

GENERAL SHOE CORP. MANNEQUIN SHOES. 
SEE Mannequin Shoes. 

GEORGIA-PACIFIC CORP. © 

Make your home say you with new Georgia- 
Pacific family-proof paneling, 
(in Better homes & gardens, western 
ed., Oct. 1959, p. 139) Appl. author: 
McCann-Erickson, Inc. © 17Sep59; 
KK150589. 

GERMAIN'S, INC. © 

Plant these 4 all American winners, 
now. Grandiflora rose Starfire 
& other roses. Appl. author: 
Sweeney, Krist & Dlmm. © 15Jan60j 
KK14837L 

20-5-0 lawn and garden . . . fertilizer. 
Net contents 1 gallon. © lFeb60; 
KK148930. 

GEWIRTZ, SIDNEY. 

The time for singing has come, by 
Shimon Gewirtz. © Sidney Gewirtz 
d.b.a. Shira Records; 28Nov59; 
KK1 50400. 

GIANOUKOS, PETER C. 

Grecian moods, with the modern Greek 
beat of the Jay-Anthony Orchestra. 
SEE Omega Records, Inc. 

GILKISON, G. C. © 

Lav Lub, lavatory lubricant. 14 fluid 
ounces. Appl. author: Mansfield 
Printing Co., Inc. © 28Jan60; 
KK14873L 

GILL, LEO. © 
Spotting disk. 
KK1 51210. 



© 10May60; 



GILLETTE CO. © 

At home, or away, shave the all- 
Gillette way. 195 adjustable razor; 
Blue Blades; Foamy shaving cream. 
(In The Sporting news, Feb. 3, I960, 
p. 16-17) Appl. author: Maxon, Inc. 
© 3Feb60; KK148709. 
Can a blade be as good as we believe 
this to be? Super Blue Blade. (In 
Life, Feb. 29, I960, p. 44) Appl. 
author: Maxon, Inc. © 29Feb60; 
KK149522. 
Double feature for Father's Day. 

Adjustable razor; super Blue Blades. 
(in American druggist, May 2, i960, 
p. 72-73) Appl. author: Maxon, Inc. 
© 2May60; KK150874. 
Double feature for Father's Day. 

Adjustable razor; super Blue Blades, 
(in Post exchange and commissary, May 
I960, p. 12^.13) Appl. author: Maxon, 
Inc. © lMay60; KKI5O87I. 
Double feature for Father's Day. 

Adjustable razor; super Blue Blades. 
(In Variety store merchandiser, May 
I960, p. 50-51) Appl. author: Maxon, 
Inc. © lMay60; KK151060. 



For Father's Day, Gillette repeats 
money-making award winner. Adjust- 
able razor; super Blue Blades, (in 
Chain store age, grocery ed., May 
I960, p. 60-61) Appl. author: Maxon, 
Inc. © 30Apr60; KK150918. 

Free, power-spray deodorant for men; 
Right Guard deodorant with the 
Gillette 195 adjustable razor, (in 
Erie times-news. May 22, I960, comic 
section, p. 3) Appl. author: Maxon, 
Inc. © 22May60; KK151430. 
Gifts for a man. Blue Blades; deluxe 
adjustable; greeting cards. (in 
Leatherneck, Dec. 1959, p. 5) Appl. 
author: Maxon, Inc. © 25Nov59; 
KK148435. 
Gifts for a man. Gift set; Executive 
adjustable razor; twin twenties. 
(In Leatherneck, Dec. 1959, p. 5) 
Appl. author: Maxon, Inc. © 25Nov59: 
KK148434. 
Gillette announces a remarkable new 
razor blade; super Blue Blade. (in 
Leatherneck, Feb. I960, p.l) Appl. 
author: Maxon, Inc. © 25Jan60; 
KK148784. 
Gillette offers a new blade so good 
it's hard to describe; super Blue 
Blade. (In Life, Feb. 15, i960, 
p. 4) Appl. author: Maxon, Inc. 
© 15Feb60; KK149521. 
How to use your Gillette Executive 
adjustable razor. © 7Jul58; 
KK149595. 
Luis Aparicio goes for two. Adjustable 
razor; Blue Blade, (in World Series 
records I960, p. 298-299) Appl. au- 
thor: Maxon, Inc. © 4Jan60; 
KK148160. 

New Gillette super Blue Blade now with 
Gillette adjustable razor. (In 
New York Sunday news, Jan. 24, i960, 
comic section, p. 12) Appl. author: 
Maxon, Inc. © 24jan60; KK148514. 
NEW, Gillette super Blue Blades, 10 for 
69^, scores a terrific hit. (In 
Chain store age. grocery ed., Feb. 
I960, p. I8O-I81) Appl. author: 
Maxon, Inc. © 30Jan60; KK148862. 

New Gillette 10 super Blue Blades in 
dispenser scores a terrific hit. 
(In American druggist, Feb. 8, i960, 
p. 58-59) Appl. author: Maxon, Inc. 
© 8Peb60; KK148878. 

New Gillette 10 super Blue Blades in 
dispenser scores a terrific hit. 
(in Post exchange & commissary, 
Feb. I960, p. 190-191) Appl. author: 
Maxon, Inc. © lFeb60; KK148810. 

New power spray deodorant; Right 
Guard. © 27May59; KK150437. 

Remarkable new blade scores a terrific 
hit; super Blue Blade, (in Leather- 
neck, Mar. I960, p.l) Appl. author: 
Maxon, Inc. © 25Feb60; KK149667. 

Remarkable new blade scores a terrific 
hit; super Blue Blade. (In The 
Saturday evening post, Mar. 12, i960, 
p. 15) Appl. author: Maxon, Inc. 
© 12Mar60; KK149523. 

Scores a terrific hit; super Blue 
Blades. (in Drug topics, Feb. 1, 
I960, p. 14-15) Appl. author: Maxon, 
Inc. © lFeb60; KK148658. 

This is the day, these are the gifts. 
Adjustable razor; super Blue Blades. 
Father's Day. (in New York Sunday 
news, May 22, i960, comic section, 
p. 5) Appl. author: Maxon, Inc. 
© 22May60; KK1 51412. 

The world is our market, Boston our 
home. (In The New York times, 
Jan. 11, I960, p. 89) Appl. author: 
Maxon, Inc. © HJan60; KK148170. 

GIOVANNI, INC. © 

Spectacle holder pin. Appl. author: 
John A. Cerrito. © 26Jan60; 
KK149042. 



GIRARD'S, INC. © 

Garlic seasoned salad oil. One pint. 

© 22Mar60; KK149997. 
Original French dressing. Net contents 

6 fl. oz. © 22Mar60; KK149996. 
Unsweetened dry wine vinegar French 

dressing. Net contents 6 fl. oz. 

© 22Mar60; KK149995. 

GIVEN (H. W.) CO. © 

New, sensational, Beachnik inflatable 
Hawaiian tote bag. Appl. author: 
Robert H. Smith. © lMay60; 
KK1 52073. 

GLADEN ENTERPRISES, INC. © 

Perfect pie-crust former. (Device 
to shape and control the thickness 
of pie crust dough or the like) 
Appl. author: Carl F. Gladen. 
© 28Mar60; KK151820. 
Perfect pie-crust former. For 9 inch 
pie pan. Appl. author: Carl F. 
Gladen. © 25Feb60; KK151304. 

GLASS CONTAINER MANUFACTURERS INSTI- 
TUTE. © 

A cooperative advertising program for 
no-deposit, no-return bottles for 
soft drinks. © 25Mar60; KK1 50229. 

GLATT, HERBERT. SEE 
Mag la Products. 
Pacific Products. 

GLENMORE DISTILLERIES CO. © 

If you buy one bottle of whiskey a 
year make it the one best whiskey 
you can buy, Old Kentucky Tavern. 
(In The Miami herald, Dec. 9, 1959, 
section C, p. 2) Appl. author: Norman 
wexler. © 9Dec59; KK148091. 
The light scotch that's becoming the 
heavy favorite with both sides of 
the house; House of Lords. (In 
The New Yorker, Feb. 6, I960, p. 71) 
Appl. author: Norman Wexler. 
© 4Peb60; KK150042. 
Tavern month is Tavern time; Old Ken- 
tucky Tavern, (in Beverage media, 
Apr. I960, p.40-4l) Appl. author: 
Norman Wexler. © 25Mar60; 
KK1 50737. 
Tavern time; evening chill, glowing 
hearth, the Joy of reunion with 
America's very best premium bourbon, 
Old Kentucky Tavern. (in Time, 
Jan. 25, I960, p. 54) Appl. author: 
Norman Wexler. © 25Jan60; KK149861. 
Tavern time; fresh air, fond memories 
and America's very best premium 
bourbon, Old Kentucky Tavern. (In 
Sports illustrated, Mar. 21, I960, 
p. 4 of cover) Appl. author: Norman 
Wexler. © 18Mar60; KK149696. 
You know on sight it's light; Old 
Glenmore Silver Label, (in The 
Louisville times, Apr. 29, I960, 
p. 4) Appl. author: Norman Wexler. 
© 29Apr60; KK150877. 

GLENN OF CALIFORNIA. © 

Baronet. Detail of book support peg3. 

© 29Dec59; KK151975. 
Baronet. 23011 arm chair; 21031 

side chair. © 29Dec59; KKI51973. 
Baronet. 32011 cabinet; 31 Oil hutch. 

© 29Dec59; KK151977. 
Baronet. 32011 storage cabinet; 
90011 adjustable mirror. 
© 29Dec59; KK151970. 
Baronet. 58OII low case; 21031 side 

chair. © 29Dec59; KK151974. 
Baronet. 58OII low case; 61011 book- 
case hutch. © 29Dec59; KK151972. 
Baronet. 58OII low case; 65031 hang- 
ing cabinet. © 29Dec59; KK151978. 
Baronet. 58OII low case; 65041 break- 
front hutch. © 29Dec59; KK151976. 



32 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



GLENN OF CALIFORNIA. -Con. 

Baronet. 65031 hanging cabinet; 

21031 side chair. © 29Dec59; 

KK151971 . 
Baronet. 65051 hanging mirror cabinet. 

© 29Dec59; KKI51980. 
Baronet. 65061 storage cabinet; 

21031 side chair. © 29Dec59; 

KK1 51979. 

GLIDDEN CO. © 

Apply it in minutes, enjoy it for 
years; Spred Satin. Paint. (In 
Sunset, Apr. I960, p. 62) Appl. au- 
thor: Mel drum & Fewsmith, Inc. 
© 25Mar60; KK151543. 
Apply it in minutes, enjoy it for 
years; Spred Satin. Paint, (in 
The Saturday evening post, Mar. 26, 
i960, p. 80-81) Appl. author: Meldrum 
& Fewsmith, Inc. © 22Mar60; 
KK151546. 
Early-bird's-eye-view of you getting 
ahead of spring painting with new, 
improved Spred Satin for walls, 
ceilings. (In The Reader's digest, 
Feb. 1959, p. 152-153) Appl. author: 
Meldrum & Fewsmith, Inc. © 30Jan59; 
KK148417. 
New paint provides positive protection 
against rust; Rustmaster. (In 
Popular mechanics, Apr. i960, 
p. 252-253) Appl. author: Meldrum 8c 
Fewsmith, Inc. © 28Mar60; KK1515^2. 
New Spred Tred latex floor paint goes 
on easy as wax. (in Life, Sept. 28, 
1959, p. 96-97) Appl. author: Meldrum 
& Fewsmith, Inc. © 28Sep59; 
KK148418. 
New Spred Tred latex floor paint goes 
on easy as wax. (In The Reader's 
digest, Sept. 1959, p. 204) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 31Aug59; KK148416. 
The nicest things happen with new, 
improved Spred Satin, the 100$ latex 
paint for every room in your house, 
(in The American home, Mar. 1959, 
p. 78) Appl. author: Meldrum & Few- 
smith, Inc. © 19Feb59; KK148420. 
Now, positive protection against rust; 
Rustmaster ru3t preventive paint. 
(In Popular science, Apr. i960, 
p. 208) Appl. author: Meldrum & 
Fewsmith, Inc. © 21Mar60; KK151544. 
Now, Rustmaster metal paints for home 
use. (In Look, Apr. 26, i960, 
p< 78-79) Appl. author: Meldrum & 
Fewswmith, Inc. © 22Mar60; 
KKISIS^I. 
Spred Glide-On, plastic vinyl latex 
house paint. (in Sunset, June 1959, 
p. 118) Appl. author: Meldrum & 
Fewsmith, Inc. © 25May59; KK148419. 
Upstairs, downstairs, the nicest things 
happen with new, improved Spred 
Satin. Wall paint, {in The Satur- 
day evening post, Apr. 4, 1959, 
p. 88-89) Appl. author: Meldrum & 
Fewsmith, Inc. © 4Apr59; KK148421. 
You name it; Spred Satin can do it, 
the 100$ latex wonder wall paint. 
(In The Reader's digest, Sept. 1959* 
p. 205) Appl. author: Meldrum & 
Fewsmith, Inc. © 31Aug59; KK148415. 
You've never sold a house paint like 
thl3; Spred. (in Building supply 
news, Feb. I960, p. 632-633) Appl. 
author: Meldrum & Fewsmith. Inc. 
© 15Dec59 (in notice: i960); 
KK151545. 

GLIDDEN LABORATORIES, INC. © 

The bowel Is a veritable culture tube; 
for a balanced intestinal flora and 
proper bowel management, Zymenol. 
Appl. author: A. S. Griffith. 
© 19Feb60; KK149945. 

GOLD SEAL ENTERPRISES. 

Quality Jewelry; this label sticks to 
quality. © Herman S. Kessler d.b.a. 
Gold Seal Enterprises; HDec59; 
KK148029. 



GOLDEN, HARRY. 

This is no 2/ plane. SEE El Al 
Israel Airlines, Ltd. 

GOLDEN CROWN CITRUS CORP. © 

Gold Ribbon pure orange Juice. One 

quart liquid. © 21Sep59; KK148507. 
Orange juice drink. One half pint 
liquid. © 21Sep59;' KK148506. 



GOLDEN EAGLE FILMS. © 
Golden Eagle Films. 
KK1 51123. 



© lMay60; 



GOLDEN KEY MILK CO. © 

Florida's favorite, now better than 
ever. Evaporated milk. (In 
Jacksonville Journal, Feb. 2, I960, 
p. 19) Appl. author: Josephine Walsh. 
© 2Feb60; KK149770. 
Florida's favorite, now better than 
ever. Evaporated milk, (in Lake- 
land ledger, Feb. 3, I960, p. 8) 
Appl. author: Josephine Walsh. 
© 3Feb60; KK149766. 
One name means the best in evaporated 
milk, Golden Key, and now there are 
2 kindB. (In Ocala star banner, 
Feb. 10, I960, p. 4) Appl. author: 
Josephine Walsh. © 10Feb60; 
KK149765. 
One name means the best in evaporated 
milk, Golden Key, and now there are 
2 kinds. (In Ocala star banner, 
Feb. 17, I960, p. 6) Appl. author: 
Josephine Walsh. © 17Feb60; 
KK149769. 

GOLDEN YEARS. © 

The loveliest flower in the garden is 
the one that blooms late in the 
season. Lotion; rouge; lipstick. 
Appl. author: Mrs. Nikki Kaye Pape. 
© 24Apr60; KKI51687. 

G00DF0RM HANGER CO., INC. © 

Beechwoods quality guest hangers. 
Luxury line [& other kinds] 
© 20Nov59; KK149224. 

GORDON, ROBERT J. SEE Capitol Costume 
Jewelry. 

GOTTLIEB (BEA) GOLF ENTERPRISES. © 
Lucky Penny golf ball marker. Appl. 
author: Bea Gottlieb. © 9Feb60; 
KK149540. 

GOULD-NATIONAL BATTERIES, INC. © 

Battery selection chart. © 31Jan60; 

KK150609. 
Calcium stationary cells in transparent 

plastic containers; types ET and FT. 

© 30Sep59; KK150607. 
Industrial storage batteries and 

battery parts; broker's agreement. 

© 28Feb60; KK150608. 
Lead-antimony stationary cells in 

transparent plastic containers, 

types EWT and FWT. © 30Sep60 
(in notice: 1959); KKI506IO. 

GRANVILLE'S. 

Granny Granville says: America's no.l 
watchmaker smashes the price barrier. 
(In San Francl3co examiner, May 23, 
I960, section 2, p. 10) Appl. author: 
C. R. Greenstone. © Granville's 
Jewelers, Inc. d.b.a. Granville's; 
23May60; KK1 51497- 

GRANVILLE'S JEWELERS, INC. SEE 
Granville's. 

GRAY (DOROTHY) LTD. © 

Look younger In 60 seconds, years 
younger in 3 weeks with Satura; 
moisture cream, (in Ladies' home 
Journal, Oct. 1959) Appl. author: 
McCann-Erickson, Inc. © 29Sep59; 
KK1 52021. 



New, Dorothy Gray Satura lipstick. 

Light up your eyes with a new fashion 
look. Eye duo; eye shadow stick. 
(In Redbook magazine, Oct. 1959, 
p. 10-11) Appl. author: McCann- 
Erickson, Inc. © 29Sep59; KK1 52017. 
See the years melt away, get Satura 
today and discover how young your 
skin can look, (in McCall's, Jan. 
i960) Appl. author: McCann- 
Erickson, Inc. © 21Dec59 (in 
notice: i960); KK152013. 
Teens, have a cheek-to-cheek complexion 
with medicated Scrub Set. (in Co-ed, 
Oct. 1959, p. 2 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 20Sep59; KKI52020. 
Voltage, the essence of excitement; 
fragrance, (in Glamour, Oct. 1959) 
Appl. author: McCann-Erickson, Inc. 
© 22Sep59; KK1 52018. 
Youthful radiance for aging skin with 
nature's own moisture; Satura. (In 
Charm, Oct. 1959, p.66) Appl. au- 
thor: McCann-Erickson, Inc. 
© 22Sep59; KK1 52019. 



GREAT A & P TEA CO. 
& Pacific Tea Co. 



SEE Great Atlantic 



GREAT ATLANTIC & PACIFIC TEA CO. © 
Crestmont ice cream. Net contents 
one pint. Appl. author: Elmo Ander- 
son Associates. © 23Mar60; 
KK150341. 

GREAT WESTERN SAVINGS & LOAN ASSN., LOS 

ANGELES. 

Our birthday, but you get the gifts. 
(in Los Angeles mirror news, 
Mar. 24, I960, p. 14) Appl. author: 
Doyle Dane Bernbach, Inc. © Great 
Western Savings & Loan Assn.; 
24Mar60; KK150914. 

3% is old hat, try this on for size, 
(in Los Angeles examiner, Jan. 8, 
I960, section 3, p. 8) Appl. author: 
Doyle Dane Bernbach, Inc. © Great 
Western Savings & Loan Assn.; 8Jan60; 
KK1 50915. 

GREEN GIANT CO. © 

Aw, shucks, it's that time of year 
again. Corn. (In The New Yorker, 
Oct. 31, 1959, P. 80) Appl. author: 
Leo Burnett Co., Inc. © 290ct59; 
KK148883. 

The big green man brings you a new 
kind of beans, kitchen sliced and 
snappin' fresh; green beans. (In 
Sunbury daily item, Oct. 21, 1959. 
D.5) Appl. author: Leo Burnett 
Co., Inc. © 210ct59; KK149546. 
The big green man brings you a new 
kind of beans, kitchen sliced and 
snappin 1 fresh. (In Pictures 
(St. Louis post-dispatch) Sept. 27, 
1959. P.14) Appl. author: Leo Bur- 
nett Co., Inc. © 27Sep59; KK148897. 

The big green man gives you 2 canB of 
Niblets brand corn free Just for 
trying his new beans, the kitchen 
sliced and snappin' kind. (In Cin- 
cinnati enquirer, Dec. 3, 1959, 
tj.4-F) Appl. author: Leo Burnett 
Co., Inc. © 3Dec59; KK148887. 

The big green man invents new seed to 
give his peas more flavor. (In This 
week magazine, Nov. 15, 1959, P-14) 
Appl. author: Leo Burnett Co., Inc. 
© l5Nov59; KK148888. 

The big green man now brings you 6 
kinds of corn and peas. (In Quarter- 
master review, Sept. -Oct. 1959, 
P. 34-35) Appl. author: Leo Burnett 
Co., Inc. © 10ct59; KK148882. 

The big green man offers bushels of 
bucks; $30,000 garden party sweep- 
stakes. Good things from the garden. 
(In Sunset, Nov. 1959, p.130-131) 
Appl . author : Leo Burnett Co . , Inc . 
© 250ct59; KK148892. 



1960 



CURRENT REGISTRATIONS 



33 



The big green man puts his brand on 
a new one; early peas with tiny 
onions. (In Progressive grocer, 
Aug. 1959, P. 37) Appl. author: Leo 
Burnett Co., Inc. © lAug59; 
KK149548. 

Tha big green man quick-cooks Nlblets 
brand corn to capture the delicate 
color and flavor of fresh ears. (In 
This week magazine, Dec. 6, 1959, 
p. 29) Appl. author: Leo Burnett Co., 
Inc. © 6Dec59; KK148886. 

The big green man runs $30,000 sweep- 
stakes to help you sell even more of 
his peas and corn. (In Nargus 
bulletin, Sept. 1959, P-79) Appl. 
author: Leo Burnett Co., Inc. 
© 5Sep59; KK148885. 

The big green man, who practically in- 
vented peas, brings you a brand hew 
one. Peas with tiny onions. (in 
This week magazine, Aug. 16, 1959, 
p. 3) Appl. author: Leo Burnett Co., 
Inc. © l6Aug59; KK148893. 

Big vegetable man from the north. 
Peas. (In The New Yorker, Nov. 28, 
1959* P. 131) Appl. author: Leo 
Burnett Co., Inc. © 26Nov59; 
KK148881. 

A brand new chip off the good green 
block; peas, (in The New Yorker, 
Sept. 5, 1959, P. 69) Appl. author: 
Leo Burnett Co., Inc. © 3Sep59; 
KKl495^7. 

Kounty Kist brand, young, medium small, 
earl^r peas; 3 sieve. Net contents 
6 lbs. 10 ozs. NM: revision. 
© 16Ju159j KK14795L 

Little peas with a touch of greatness; 
Le Sueur. (In Time, Dec. 14, 1959, 
p. 6) Appl. author: Leo Burnett Co., 
Inc. © 9Dec59; KK148899. 

Little peas with verve; Le Sueur. 
(In The New Yorker, Oct. 24, 1959, 
p. 132) Appl. author: Leo Burnett 
Co., Inc. © 220ct59; KK148890. 

Meet the new beans that are kitchen 
sliced and snappin' fresh; save 
10/ on any two cans, (in The Tele- 
graph-herald, Oct. 14, 1959, p. 15) 
Appl. author: Leo Burnett Co., Inc. 
© l40ct59; KK148891. 

Mexicorn, corn with red and green sweet 
peppers. Net contents 12 oz. avoir. 
NM: revision. © 22Jul59; KK147952. 

Nice new way to be corn-fed. (In The 
New Yorker, Oct. 3, 1959, p.7l) 
Appl. author: Leo Burnett Co., Inc. 
© 10ct59; KK148884. 

Now, fresh from the farm flavor; 
Kounty Kist peas. (In The American 
weekly, Oct. 11, 1959, P.l8) Appl. 
author: Leo Burnett Co., Inc. 
© 110ct59; KK148894. 

Now, the big green man brings you 4 
kinds of corn. (In Sunset, Oct. 
1959 , p. 179) Appl. author: Leo 
Burnett Co., Inc. © 25Sep59; 
KK148896. 

Now, the big green man captures all the 
delicacy of asparagus. (In The Amer- 
ican weekly, Oct. 11, 1959, P«l8) 
Appl. author: Leo Burnett Co., Inc. 
© I10ct59; KK148895. 

Now the Oreen Giant brings you special 
steam table pack in institutional 
sizes. Kounty Kist brand, good 
values in fine vegetables. (In 
Restaurant management, Oct. 1959, 
p. 12-13) Appl. author: Leo Burnett 
Co. © 10ct59; KK148880. 

The petits pois of Prance alone match 
the flavor of these delicate little 
peas; Le Sueur. (In The New Yorker, 
Nov. 7, 1959, P. 179) Appl. author: 
Leo Burnett Co., Inc. © 5Nov59; 
KK148889. 

Save 3/ from regular price of Green 
Giant brand . . . great big, tender, 
sweet peas. (In The Dally sun, 
Sept. 17, 1959, p.E-7) Appl. author: 
Leo Burnett Co., Ine. © 17Sep59» 
KK148898. 



GREEN HOUSE KIT CO. © 

Craft kit instruction sheet. 
© 28Dec59; KK148258. 

GRO-KOTE CO. © 

Gee, I wish my owners would stop with 
the oils in my food and messy baths, 
and give me something for this dry, 
scaly skin of mine. (In The Kennel 
review magazine, Nov. 1959, P-3) 
© 1Nov59; KK149850. 



GROLIER, INC. AMERICANA CORP. 
Americana Corp. 



SEE 



GROLIER SOCIETY, INC. © 

Start him toward success with the 
authoritative easy to understand 
science library; The Book of Popular 
Science, (in Look, Mar. 29, I960, 
p.50g) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Mar60; KK150471. 

GROVE LABORATORIES, INC. © 

Research finds new fast way to shrink 
hemorrhoids without surgery; Pazo 
formula, (in Life, May 2, I960, 
p. 134) Appl. author: Robert 
DeHavilland. © 28Apr60; KKL51192. 

GUARANTY SAVINGS & LOAN ASSN., BIRMING- 
HAM, ALA. 
Plying G Savers Club membership card. 

© Guaranty Savings & Loan Assn. ; 

10ct59; KK149078. 
Plying G Savers Club song. © Guaranty 

Savings & Loan Assn.; 10ct59; 

KK149077. 

GUILD WINE CO. © 

Enjoy Guilding, it's a ball, (in 
The Sacramento bee, Mar. 15, I960, 
p.D2) Appl. author: Compton Ad- 
vertising, Inc. © 15Mar60; 
KKL51046. 

GULICK, JEAN P. SEE Oullck's Driving 
School, Denver. 

GULICK, JOSEPH S. SEE Gulick's Driving 
School, Denver. 

GULICK, MARIANE J. 
School, Denver. 

GULICK'S DRIVING SCHOOL, DENVER. 
Home of the most carefully trained 
drivers. © Gulick's Driving School, 
Jean P. Gulick, Mariane J. Oulick, 
Joseph S. Gulick; 15Peb60; KKI51613. 

OUNDLACH (0. P.) & CO. © 

Bouncing energy, enjoy it with milk. 
© 8Sep59; KK1 51475. 

GUTMANN, ADDIS. SEE Alaska Jewelry Co. 



SEE Gulick's Driving 



H 



H. A. C. SEE Hughes Aircraft Co. 

H. B. C, INC. SEE Hills Bros. Coffee, 
Inc. 

H. B. I. SEE Hollywood Brands, Inc. 
H. C. CO. SEE Hoff Chemical Corp. 

H. D. H. MPG. CO. SEE Hudson (H. D.) 
Manufacturing Co. 

HFP, INC. SEE Rung's Pood Products, Inc. 
E. P. SEE Howson Products, Inc. 

HAOEN (WALTER) OOLP. © ,_ 

Alone in their greatness; the new I960 
Halg Ultra Woods. (In Golfdom, Peb. 
i960, p. 31) Appl. author: Roche, 
Riokerd * Cleary, Inc. © 10Peb60; 
KK152172. 



HAIR STATE, INC. SEE Smimit Laboratories, 

HAIRNET CORP. OP AMERICA. © 

Jacqueline, a Jac-0-Net product; 
Jeweled glamour hair net. No. 246. 
© lAug59; KK1 50175. 
Jewel-O-Net, by Jac-0-Net: Jeweled 
glamour hair net. No. 241. 
© lMar59; KK1 50174. 

HALL (ROBERT) CLOTHES, INC. © 

This Easter Join america's best dress- 
ed families who shop and save the 
low-overhead way. (In Life, Mar. 21 
I960, p. 8-9) © 17Mar60; KKI5OO78. 



HALLBERG. 
(0. A.j 



DONALD 0. 
& Sons. 



SEE Hallberg 



HALLBERG (0. A.) & SONS. 

Royal Pride brand 6 apple boysenberry 
Lick Stlx. Net contents 15 fluid 
ounces. © 0. A. Hallberg & Sons, a 
copartnership comprised of Oscar A. 
Hallberg, Donald 0. Hallberg & 
Robert J. Hallberg; 27May60; 
KK1 51695. 

HALLBERG, OSCAR A. SEE Hallberg (0. A.) 
& Sons. 



HALLBERG, ROBERT J. 
(0. A.) & Sons. 



SEE Hallberg 



HAMILTON MANUFACTURING CO. © 

American modular, fashioned for custom- 
ized operatories. Cabinets. Appl. 
author: A. B. Pupeter. © 10Mar60; 
KK149860. 

HAMM (THEO. ) BREWING CO. © 

Prom the land of sky blue waters. 
Can; glass; sunset. Appl. author: 
Campbell-Mi thun, Inc. © 250ct59; 
KK148645. 
Prom the land of sky blue waters. 
[Fawns in woods beside lake; glass] 
Appl. author: Campbell-Mithun, Inc. 
© l6Peb60 (in notice: 1959); 
KK149130. 
From the land of sky blue waters. 
Picnic land. Appl. author: 
Campbell-Mithun, Inc. © l6May60: 
KK151990. 

HAMMOND ORGAN CO. © 

Beautiful music without any tuning 
expense ever. Church model. (in 
Catholic building & maintenance, 
Sept. -Oct. 1959, P. 33) Appl. au- 
thor: Young & Rubicam, Inc. 
© 15Sep59; KK148003. 
Beautiful music without any tuning 
expense ever. Church model. [Man 
seated at organ] (in Christian life, 
Oct. 1959, p. 3) Appl. author: Young 
& Rubicam, Inc. © 20Sep59; KK148004. 
Christmas surprise; for them, an all- 
new Hammond organ. Extravoice. 
(In The Saturday evening post, 
Dec. 5, 1959, p. 11) Appl. author: 
Young & Rubicam, Inc. © lDec59; 
KK148618. 
Exclusive firsts from Hammond's pioneer- 
ing research assure product leader- 
ship. Extravoice. (in Piano trade 
magazine, Sept. 1959, cover) Appl. 
author: Young & Rubicam, Inc. 
© lSep59; KK148002. 
Famous organists and the Hammond organ; 
Ethel Smith praises its registration 
flexibility. (In International 
musician, Sept. 1959, p. 7) Appl. au- 
thor: Young & Rubicam, Inc. © lSep59; 
KK148001. 
Famous organists and the Hammond organ. 
Lenny Dee values it's fluidity, 
versatility, and response. (In 
International musician, Jan. i960, 
p. 21) Appl. author: Young & Rubicam, 
Inc. © Uan60; KK149927- 



34 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



HAMMOND ORGAN CO. -Con. 

Famous organists and the Hammond organ. 
Milt Herth extols its tone quality, 
response, and flexibility. (In 
International musician, Nov. 1959* 
p. 8) Appl. author: Young & Rubicam, 
Inc. © lNov59j KK148617. 
Famous organists and the Hammond organ. 
My only regret, says Hal Shultz, is 
that I shall not live long enough to 
fully exploit . . . this amazing in- 
strument, (in International musician, 
Mar. i960, p. 6) Appl. author: Young 
& Rubicam, Inc. © lMar*60; KK151007. 
For the gift you'll enjoy together in 
all the years to ccme, give today's 
most creative musical instrument. 
(In Coronet, Dec. 1959, p. 23) Appl. 
author: Young & Rubicam, Inc. 
© 19Nov59; KK148621. 
For the music that keeps you young in 
spirit, choose today's most creative 
musical Instrument. (in Music jour- 
nal, Sept. 1959, p. 47) Appl. au- 
author: Young & Rubicam, Inc. 
© 25Aug59; KK148012. 
A Hammond family doesn't Just happen, 
(in Piano trade magazine, Mar. I960, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lMar60; KKL50995. 

The Hammond organ is. (In Piano trade 
magazine, Nov. 1959, cover) Appl. 
author: Young & Rubicam, Inc. 
© lNov59i KK148622. 
Hammond's carefully planned engineering 
pre-asssures consumer acceptance, 
guarantees product leadership. 
(In Piano trade magazine, Oct. 1959, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © 10ct59; KK148005. 
It can be in your home tomorrow; a new 
Hammond organ at the lowest price 
ever. Extra voice. (In The Saturday 
evening post, Sept. 5, 1959, p. 73) 
Appl. author: Young & Rubicam, Inc. 
© lSep59; KK147999. 
The leader look In organs Is Hammond. 
Extravoice organ & 5 other styles. 
(In Piano trade magazine, Jan. i960, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © Uan60; KK149928. 
Let music draw you together In the 

longer evenings ahead, choose today's 
most creative musical instrument. 
(In The Reader's digest, Nov. 1959, 
p. 251) Appl. author: Young & Rubi- 
cam, Inc. © 210ct59; KK148620. 
Let music take the chill off a cold 
winter's night. (In House beauti- 
ful, Jan. I960, p. 5) Appl. author: 
Young & Rubicam, Inc. © 22Dec59; 
KK149922. 
Mrs. America say3: We weren't a musical 
family, but now we ' re all having fun 
with the Hammond chord organ. (In 
Ebony, Oct. 1959, p. 13) Appl. au- 
thor: Young & Rubicam, Inc. 
© l6Sep59; KK148000. 
New from Hammond, the new Hammond self- 
contained organ. (In Diapason, Jan. 
i960, p. 31) Appl. author: Young & 
Rubicam, Inc. © Uan60; KK149924. 
A new opportunity for your school to 
own an organ; a new Hammond organ of 
rich tone. Extravoice. (In School 
management, Apr. i960, p. 117) Appl. 
author: Young & Rubicam, Inc. 
© 23Mar60; KK150993. 
A new organ sound, a new look, and a 
new low Hammond price; Extravoice. 
(In The Saturday evening post, 
Nov. 7, 1959, p.l) Appl. author: 
Young & Rubicam, Inc. © 2Nov59; 
KK148619. 
Rich in music, yet it's yours for the 
lowest price In Hammond history. 
Extravoice. (in The Saturday evening 
post, Oct. 3, 1959, P. 167) Appl. au- 
thor: Young & Rubicam, Inc. 
© 29Sep59; KK148006. 
The science of sound and musical tone, 
(in Piano trade magazine, Feb. I960, 
cover) Appl. author: Young «t Rubi- 
cam, Inc. © !Feb60; KKI50996. 



Season's greetings to Hammond organ 
dealers and the music Industry. 
(In Piano trade magazine, Dec. 1959, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lDec59; KK149926. 

So challenging, there's a lifetime of 
music In it; chord organ. (In 
Coronet, Feb. i960, p. 19) Appl. au- 
thor: Young & Rubicam, Inc. 
© 19Jan60; KK149920. 

So filled with music, it's a gift the 
family will never outgrow; chord 
organ. (In Ebony, Dec. 1959, p.49) 
Appl. author: Young & Rubicam, Inc. 
© 18Nov59; KK149921. 

Study of the classics, music after the 
game, in solemn convocation; your 
school needs the Hammond organ. 
(In School management, Jan. I960, 
p. 2 of cover) Appl. author: Young & 
Rubicam, Inc. © 23Dec59; KK149923. 

This Is the new Hammond Extravoice 
organ. (in The National grange 
monthly, Apr. i960, p. 9) Appl. au- 
thor: Young & Rubicam, Inc. 
© 28Mar60; KK151006. 

This new Hammond organ can be in your 
church next Sunday for the lowest 
Hammond price ever; Extravoice. 
(in Extension, Apr. i960, p. 3) 
Appl. author: Young & Rubicam, Inc. 
© 10Mar60; KK151010. 

To intensify organ and music awareness, 
Hammond publicity talks to nearly 
everybody. (In Piano trade magazine, 
Aug. 1959, cover) Appl. author: 
Young & Rubicam, Inc. © lAug59; 
KK147998. 

What is a Hammond organ? It Is a Mr. & 
Mrs. thing, (in National geographic, 
Apr. I960, p. 42?) Appl. author: 
Young & Rubicam, Inc. © lApr60: 
KKI50991. 

What is a Hammond organ? It is a rare 
chance for a busy man to relax his 
nerves. (In Commerce magazine, Mar. 
I960, p. 189) Appl. author: Young & 
Rubicam, Inc. © 15Mar60; KK1 50994. 
Why you can find exactly the right 
organ for your church with Hammond. 
Extravoice organ & other styles. 
(In Christian life, Jan. I960, p. 3) 
Appl. author: Young & Rubicam, Inc. 
© 20Dec59; KK149925. 

HANCOCK (JOHN) MUTUAL LIFE INSURANCE 

CO. © 

Your life insurance policy is a symbol 
of all these things. (The Emote- 
Ivator) © 30Mar60; KKI51076. 

HANDY PRODUCTS CO. © 

Do-it-yourself, the home plumber; 
toilet water supply tube. 3/8" O.D. 
flexible copper tube supplie s. 
Appl. author: Lavena S. Hoffmann. 
© 2May60; KK1 51693. 
The home plumber; flexible supplies and 
fittings for every water supply hook- 
up. 3/8" O.D. flexible copper tube 
supplies and brass fittings. Appl. 
author: Lavena S. Hoffmann. © 2May60; 
KKI51694. 

HANKENSON, ETHEL K. SEE Olde Street 
Lamp Shop. 

HANKENSON, RICHARD K. SEE Olde Street 
Lamp Shop. 

HANNAH (H. ) CO. © 

Treats from the tropics; Hawaiian 
fruit salad. Net contents 1 lb. 
Appl. author: H. Hannan, Jr. 
© 50ct59; KKI47955. 

HARDESTY (R. H. ) CO., INC. © 

Company A. Replica of the original 
mini-ball cartridge box used in the 
Civil War. Candy net weight 8 ez. 
© 26Apr50; KEL51265. 



HARNISCHFEGER HOMES, INC. © 

Thousands saw it at the sports show 
and loved it; Forestaire vacation 
homes. (In Milwaukee sentinel, 
Apr. 2, I960, pt.3, p. 7) © 2Apr60; 
KK150524 . 

HARTSELL LABORATORIES, INC. © 
Free; coupon. The aristocrat of 
Jewelry cleaners. Appl. author: 
Harold E. Hartsell. © 100ct59; 
KK148043. 

HAWAIIAN PUNCH, INC. © 

Hawaii comes to your party. Hawaiian 
punch; golden punch. Appl. author: 
Atherton Mogge Privette, Inc. 
© 20Nov59; KK148857. 

HAYDON (A. W.) CO. © 

New stepping devices and stepper 
motors. (Technical brochure. 
SP9-1) © 25NOV59-; KKL50948. 

HAZELLE, INC. © 

Toys that come to life; marionettes. 
800 series & others. Appl. authors: 
J. Woodson Rollins & Hazelle Rollins. 
© l4Apr60; KK1 50445. 

HENSON-KICKERNIC, INC © 

Newest lingerie news In years. Satin- 
Knit; Sparkle-Knit. (In Women's 
wear daily, Dec. 17. 1959, p. 17) 
© 17Dec?9; KKU4.8I4.57- 

HERCULES POWDER CO. © 

Product data. Appl. author: F. E. 
Schmitt, Jr. 
No. 

244. FE-200, fine-particle-slze 
technical pentaerythritol. 
© 80ct59; KK148540. 
245. Metalyn, the distilled methyl 
ester of tall oil. © 150ct59; 
KK148423. 
247. Neolyn 23, an oil-free rosin 

alkyd. © 5Apr60; KK1 50979. 
407. Ceron N, AN, and CN, water- 
soluble derivatives of natural 
polymers. © l4Mar60; KKI50388. 

701. Yarsnor 302 and Yarmor 317, the 
finest grades of Hercules pine oil. 
© 29Feb60; KK149656. 

702. Yarmor 302W, a special grade 
of Hercules pine oil. © 29Feb60; 
KK1 50111. 

703. Yarmor 350, a special grade of 
Hercules pine oil. © 29Feb60; 
KK149655. 

704. Yarmor F, the flotati on grade 
of Hercules pine oil. © 29Feb60; 
KK149654. 

705. Turpentine. © l4Mar60; 
KK1 50390. 

706. Dipentene no. 122, a terpene 

hydrocarbon solvent. © 21Mar60; 

KKI50389. 
Product data. Appl. author: 
Frederick E. Schmitt, Jr. 
No. ' 
248. Formaldehyde. © 12May60; 

KK151964. 
830. Pentalyn 83O, a pale, hard, 

alcohol-soluble resin. © 8Feb60; 

KK148946. 

HERITAGE CONFECTIONS, INC. © 

HC; PfeffernQsse, Nflrnberger style. 
Traditional old world Christmas 
cookies. 2 pounds net weight. 
Appl. author: James Van Eimeren. 
© 27Nov59; KK148213. 

HERMETIC AIRCRAFT INSTRUMENT CORP. © 
Flight safety. Bulletin no.359A, 
Appl. author: Beecber Associates. 
© 15Dec59J KK148164. 

HIQHET, LBS. 

Original Pancake House. Menu. 
© Lea Hlghet & Ersna Huenelce; 
30Jan53; KKI4962S. 



1960 



CURRENT REGISTRATIONS 



35 



HTT-T.S BROS. COFFEE, INC. © 

15/ off; now, the coffee with coffee- 
pot flavor and aroma. Instant 
coffee. (In Chicago dally news, 
Feb. 11, I960, p. 27) Appl. author: 
H. W. Ayer & Son, Inc. © HFeb60; 
KK149641. 
It's high noon in the high Sierras, 
time for everyone to head for the 
hills. (In Official souvenir program 
of the VIII Olympic winter games, 
Feb. 18-28, I960, p. 6) Appl. author: 
N. W. Ayer & Son, Inc. © l8Feb60; 
KK149950. 
New, coffee-pot coffee. (In Chicago 
Sunday tribune magazine, Feb. 7, 
i960, p. ?4) Appl. author: N. W. 
Ayer & Son, Inc. © 7Feb60; 
KK149862. 
New, coffee-pot coffee; instant coffee, 
(in The Saturday evening post, 
Apr. 30, I960, p. 105) Appl. author: 
N. W. Ayer & Son, Inc. © 30Apr60; 
KK151477. 
Richer, stronger, pound lasts longer. 
(In Life, Jan. 18, i960, p. 39) Appl. 
author: N. W. Ayer & Son, Inc. 
© l8Jan60; KK14&325. 
25/ off new 10 oz. Jar instant Hills 
Bros, coffee, (in Chicago daily 
news, Apr. 7, I960, p.4l) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 7Apr60; KKL 51632. 

HIRSH (S. A.) MANUFACTURING CO. © 

Extra display space when you need it; 
folding display tables. Appl. au- 
thor: David Shulman. © lSep59; 
KK148721. 
For basement and garage Shelv-It-All 
all steel storage units. Appl. 
author: David Shulman. © lSep59; 
KK148716. 
For basement and garage, Shelv-It-All 
all steel storage units. Window 
streamer. Appl. author: David 
Shulman. © lSep59; KK149561. 
Get the facts; let Hlrsh show you how 
to save money on self-service shelving 
with Hirsh uprights. (In Clover farm 
bee, Aug. 1959, P. 12) Appl. author: 
David Shulman. © lAug59; KK148718. 
Hirsh. [Man at workbench] Appl. 
author: David Shulman. © 3Mar60; 
KK149697. 
Huskl-Top; this compressed high-impact 
board is made of scientifically- 
blended hardwood and thermosetting 
resins. Appl. author: David Shulman. 
© 15Jun60; KK151837. 
Let Hirsh show you how to step into 
the self-service shelving picture; 
steel uprights. (In Hardware & 
houseware) Appl. author: David 
Shulman. © Uul59; KK149558. 
Lowest prices ever; steel storage 
units. Appl. author: David Shulman. 
© 25Mar60; KK1 50486. 
Lowest prices ever; steel storage 
units. Model 978. Appl. author: 
David Shulman. © l8Apr60; 
KK1 50674. 
Lowest prices ever; steel storage 
units. Model 979. Appl. author: 
David Shulman. © l8Apr60; 
KK150675. 
New, all steel work & hobby bench. 
Appl. author: David Shulman. 
© 19Feb60; KK1 50217. 
Now, another exclusive new Shelv-It-All 
feature from Hlrsh, new plastic floor 
guards to fit all Shelv-It-All steel 
shelving units. Appl. author: David 
Shulman. © 24jun60; KK152186. 
Perfect companion to your work & hobby 
bench; Shelv-It-All steel shelving. 
Appl. author: David Shulman. 
© 19Feb60; KK1 50218. 
A place for everything and everything 
in lt3 place with Shelv-It-All steel 
shelving. Appl. author: David 
Shulman. © 25Mar60; KK150487. 



a really fast moving housewares Item 
with a model for every purpose and 
price bracket; Shelv-It-All. (In 
Housewares buyer, Jan. I960, p. 39) 
Appl. author: David Shulman. 
© llJan60 (In notice: 1959); 
KK149013. 

Shelv-It-All makes good housekeepers 
perfect; perfect for basement or 
garage. Appl. author: David Shulman. 
© lSep59 (in notice: 1958); 
KK1 48719. 

Shelv-It-All steel shelving; prices, 
specifications and general informa- 
tion. January 7, I960. Appl. au- 
thor: David Shulman. © HJan60; 
KK149014. 

Standard steel uprights. List prices, 
effective September 15, 1959. Appl. 
author: David Shulman. © lSep59; ' 
KK148717- 

Stor-a-way carton assembly instruc- 
tions. Appl. author: David Shulman. 
© 9Mar60; KK149688. 

Thousands of America's finest food 
stores are Hirsh equipped; uprights. 
(In The Quality grocer, Aug. 1959, 
p. 21) Appl. author: David Shulman. 
© 10 Jul 59; KK149560. 

Uprights; gondolas; wall units. List 
prices, effective September 15, 1959. 
Appl. author: David Shulman. 
© lSep59; KK148720. 

The world's goods are stored on famous 
Shelv-It-All steel shelving, (in 
Chicago international trade fair 
directory) Appl. author: David 
Shulman. © Uul59; KK149559. 

H0AGUE SPRAGUE CORP. © 

Foot-marks. F-409-AB; F-409-B. 

© 9Jan59; KK148156. 
Happy Deb. H-1013-B HL. © 3May60; 

KK151807. 
Joy Steps, by Kipling. J-4004-B. 

© l4Jan60; KKI518O8. 
Just beautiful shoes; Marionettes, by 
Tonee. M-447-B LN. © 20Nov57; 
KK148556. 
Scientific Juven- Aiders ; combination 
lasts; quality shoes for boys and 
girls. J-4005-B. © 7Apr60; 
KK151806. 

HOFF CHEMICAL CORP. © 

Gro-Best formula G-73 plant food. 
2 pounds net weight. Appl. author: 
United States Print. & Lithograph 
Co. © 3Hay60; KK151441. 

HOFFMAN, A. A. © 

King of Spice for steak, soup & salads; 
a complete seasoning. Net wgt. 
2 oz. © 2May60; KK151213. 

HOFFMAN, CARL G. © 

Adco-Mold. © 5Feb60; KK150219. 

HOFFMAN BEVERAGE CO. © 

Kids all love the Hoffman tree for 
real fruit flavors with vitamin C. 
(in Sunday news, New York, Apr. 17, 
I960, p. 21) Appl. author: Grey Ad- 
vertising Agency, Inc. © 17Apr60; 
KK151511. 

HOFFMAN ELECTRON TUBE CORP. © 
EMI electronic products catalog. 
© 24Mar60; KKI51591. 

HOFFMASTER CO., INC. 

Cellutex 400 table covers. Four. 
(Item no. 4484) Appl. author: Duane 
Boyd. © Hof fmaster Co., Inc. & 
Hoffmaster Pacific Co.; 200ct59; 
KK149846. 

HOFFMASTER PACIFIC CO. 

Cellutex 1+00 table covers. SEE 
Hoffmaster Co., Inc. 



HOLLINGSWORTH, A. 
Products Co. 



M. 



SEE Hollingsworth 



HOLLINGSWORTH PRODUCTS CO. 

Crown hair dressing. Contents 3 1/4 
oz. © A. M. Hollingsworth & 
Mrs. E. K. Spence d.b.a. Hollings- 
worth Products Co.; 31Mar58; 
KK150484 . 
Imitation fruit vanilla flavor. 

8 fluid ozs. © A. M. Hollingsworth 
& Mrs. E. K. Spence d.b.a. Hollings- 
worth Products Co.; 22Feb58 (in 
notice: 1957); KK150483. 

HOLLYWOOD BRANDS, INC. © 

All Star. Almonds; caramel. Net wt. 
2 1/4 oz. © l8Jan60; KK148516. 



HOLLYWOOD MAIL ORDER CORP. © 

Secrets behind the scenes. Feb. -Mar. 
i960. © 28Dec59; KKI50631. 

HOME FEDERAL SAVINGS & LOAN ASSN. OF 
SAN DIEGO, CALIF. 

It's even more profitable to practice 
savemanship. (In San Diego union, 
Dec. 15, 1959, p.A-11) © Home 
Federal Savings & Loan Assn.; 
15Dec59; KKll4.8l4.6l. 
Scholarship Improves my mind, but I 
get peace of mind from savesmanship. 
(In San Diego union, Dec. 6, 1959, 
p.C8) © Home Federal Savings & Loan 
Assn.; 6Dec59; KK148053. 

HOMEWARD PRODUCTS, INC. © 

For an Inviting entrance, Homeward 
ready-built steps and railings. 
Appl. author: Roger F. Williams. 
© 25Apr60; KK1 51084. 

HOOFER MANUFACTURING CO. © 

Copy dispenser; It's time for hard 
hat talk. Appl. author: Charles F. 
Hoofer. © 29Apr60; KKI507O6. 



HOOVER LABORATORIES, INC. © 

HC, Hoover coarca, weed killer. 
Contents: 1 U.S. pint. Appl. au- 
thor: Gerold L. DaSylva. © 5Aug59; 
KK151302. 

HOPP PRESS, INC. © 

Now, display an 11" x 14", or smaller, 
frame directly In your meat and 
produce case; Clamp-O-Frame . 
© 4Apr60; KK151072. 
Ray-d-Glo fluoresce?!-, new plastic 
Junior locator; far all self-service 
refrigerated cases, Multi-Fit ex- 
truded aluminum moulding. 
© 4Apr60; KK151073. 
Tamper-proof slide-on cap moulding^ 
Cap-Dlvid-0 in anodlzed alumlnum J 
creates a better display in self- 
service cases. © 4Apr60; KK151071. 

HORIZON HOUSE, INC. © 

Coming ... the Solid state journal 
from the publishers of the Microwave 
journal. © 22Mar60; KKl5lb09. 

HORN & HARDART BAKING CO. © 

Fresh; nothing has ever been contrived 
or Invented that takes the place of 
fresh, natural goodness in food. 
(In The Evening bulletin. Philadel- 
phia, Feb. 15, i960, p. 8) Appl. au- 
thor: Elizabeth M. Zindel. 
© 15Feb60; KK149134. 

HOUGHTON MIFFLIN CO. © 

El camlno real, book one. Audio 
program; dialogues. Tape 1. 
By Edith Moore Jarrett & Beryl J. M. 
McManus. © 23Dec59; KKI5O899. 
El camlno real, book one. Audio 
program; dialogues. Tape 2. 
By Edith Moore Jarrett & Beryl J. M. 
McManus. © 23Dec59; KKI51853. 
El camlno real, 1. Album 1, pre-text, 
pre-reading oral program. By Edith 
Moore Jarrett & Beryl J. M. McManus. 
© 23Dec59; KK151854. 



36 



COMMERCIAL PRINTS AND LABELS 



HOUGHTON MIFFLIN CO. -Con. 

El c amino real, 1. Album 2, oral 
program: dialogues and listening 
practice. By Edith Moore Jarrett 
& Beryl J. M. McManus. © 23Dec59; 
KK151875. 

HOUSE OP JOHNSON COSMETICS. 

Lady Velvet silicone rose pressing 
cream; professional size. Net 
weight 8 ozs. © James A. Johnson 
d.b.a. House of Johnson Cosmetics; 
5Apr60; KK1 50177- 

HOUSE OF SEAGRAM, INC. CALVERT DISTILL- 
ERS CO. SEE Calvert Distillers Co. 

HOWSON PRODUCTS, INC. © 

Pixy putty; it's nutty, it's goofy, 
it's crazy. Appl. author: R. S. 
Howe. © 150ct59; KK148707. 



HUBERSBERGER, DOROTHY MACFARLANE. 
Estamae Rhythm Records. 



SEE 



HUDNUT, RICHARD. © 

All smart girls say no, no, no; no 
shampooing, no mixing, no odor. 
Fashion Quick, the salon-tested home 
permanent. (In McCall's, Oct. 1959, 
p. 178) © l5Sep59; KK152149. 
DuBarry presents Flatter Fluff, a - 
fabulous new kind of make-up, silken 
creamy fluff that gives your skin a 
flawless, born-beautiful look. I In 
McCall's, Oct. 1959, P-3) © 15Sep59; 
KK1 521*8. 

HUDSON (H. D.) MANUFACTURING CO. © 

Easy built, inexpensive display boosts 
your earnings from Profi-Matic farrow 
pens. © 19Nov59J KK148538. 
Spray as you stroll; Stroller. 
No. 1023. 3 gallons. © 30Sep59j 
KK148537. 
Suprema Bak-Pak sprayer. © 30Sep59j 
KK148539. 

HUENEKE, ERMA. 

Original Pancake House. SEE Highet, 
Les . 

HUGHES AIRCRAFT CO. © 

Are your talents being recognized? 
(In Electrical design news, Dec. 
1959, p. 7*) Appl. author: Foote, 
Cone & Belding. © lDec59; KK148956. 
Are your talents being recognized? 
Professional capabilities register. 
(In Orange County industrial news, 
Dec. 1959, P- 7-8) Appl. author: 
Foote, Cone & Belding. © 25Nov59; 
KK15O092. 
Automotive semiconductors that reduce 
cost and open up new vistas in de- 
sign (In Electrical manufacturing. 
Mar. I960, p. 237) Appl. author: 
Foote, Cone & Belding. © IMaroO; 
KK149873. 
Available from inventory for immediate 
delivery, silicon transistors with 
400 mw power dissipation. (In 
Electronic news, Nov. 23, 1959 , P-3) 
Appl author: Foote, Cone & Belding. 
© 23Nov59; KK149871. 
Checking Einstein with an atomic 
clock in orbit. (In Engineering 
and science, Oct. 1959, p. 26-27) 
Appl. author: Foote, Cone & Belding. 
© 30ct59; KK150121. 
Checking Einstein with an atomic clock 
in orbit; Baser. (In Electrical 
engineering, Aug. 1959, P- 6oA " 6 i A) 
Appl author: Foote, Cone & Belding. 
© 27 Jul 59; KK149784. 
College placement officers. Do you 
know these things about Hughes? 
(In Journal of college placement, 
Feb. I960, p. 38) Appl. author: 
Foote, Cone & Belding. © lFebbO; 
KK149889. 



Communications on a spatial scale, 
(in Aero/space engineering, Aug. 

1958, p. 17) Appl. author: Foote, 
Cone & Belding. © lAug58; 
KK148964. 

Creating controls for the space age. 
(In Electrical engineering, Oct. 

1959, p.68A-69A) Appl. author: 
Foote, Cone & Belding. © 28Sep59j 
KK149781 . 

Earth-to-space ferry for astronauts. 
(In Scientific American, Feb. i960, 
p. 134-135) Appl. author: Foote, 
Cone & Belding. © 25Jan60; KK149872. 
Electrical engineers & physicists re- 
ceiving M.S. or Ph.D. degrees. (In 
Yale scientific, Nov. 1959. P.22) 
Appl. author: Foote, Cone & Belding. 
© 18NOV59; KK1 50119. 
Electronic engineers: Cut off from 
creativity? (In Electronic equip- 
ment engineering, Nov. 1959, p.75) 
Appl. author: Foote, Cone & Belding. 
© 10Nov59; KK148744. 
Electronic engineers; three reasons 
why you'll grow faster with Hughes- 
Fullerton. (in The Dallas morning 
news, Aug. 2, 1959, section 2, p. 5) 
Appl. author: Foote, Cone & Belding. 
© 2Aug59; KK148664. 
Electronic engineers: Tired of the 
bull pen treatment? (In Control 
engineering, Oct. 1959, p.l86) 
Appl. author: Foote, Cone & Belding. 
© 25Sep59; KK149890. 
Fellowship programs. (in California 
engineer, Oct. 1959, p. 22-23) 
Appl. author: Foote, Cone & Belding. 
© l40ct59; KK150120. 
Fellowship programs. (in UCLA alumni 
magazine, Sept. -Oct. 1959, p.* of 
cover) Appl. author: Foote, Cone 
& Belding. © 20Sep59; KK148671. 
Firm price and delivery on low noise 
parametric amplifiers. (In The 
Microwave Journal, Jan. i960, p. 23) 
Appl. author: Foote, Cone & Belding. 
© Uan60 (in notice: 1959); 
KK150352. 
Flying brains need clear heads. (In 
Electrical engineering, June 1959, 
P.60A-61A) Appl. author: Foote, 
Cone & Belding. © 25May59; 
KK149789. 
For the first time in one package, 
exceptionally low capacity, fast 
recovery, low reverse leakage, high 
current capabilities. (In Electronic 
news, June 22, 1959, p.8) Appl. au- 
thor: Foote, Cone & Belding. 
© 22Jun59J KK149870. 
4 reasons why you should buy Hughes 
high voltage silicon cartridge 
rectifiers. (In Electronic indus- 
tries, Mar. I960, p. 11) Appl. au- 
thor: Foote, Cone & Belding. 
© 25Feb60; KK149876. 
Germanium diodes; gold bonded. (In 
Electrical design news, Feb. 1959, 
t> 36) Appl. author: Foote, Cone & 
Belding. © 26Jan59; KK149881. 
Grooming electronics for the Space 
Age. (In Industrial science & 
engineering, Jan. 1959, p.2-3) 
Appl. author: Foote, Cone & Belding. 
© 20Jan59; KK148673- 
Grooming electronics for the space 
age; systems in the air. (In Yale 
scientific, Oct. 1958, p. 10-11) 
Appl. author: Foote, Cone & Belding. 
© 200ct58; KK1 50125. 
The gun that stopped Wyatt Earp; elec- 
tron gun. (Creating a new world with 
electronics, no.ll) (In U.S. news & 
world report, Apr. 13, 1959, P-J- 2- 
13) Appl. author: Foote, Cone & 
Belding. © 6Apr59; KK149790. 
High-vacuum measurement, all types^ 
one source. VTP 6578 ionization 
gauge tube & 6 other products. 
(In Electronic Industries, Dec. 
1959, P. 9) Appl. author: Foote, 
Cone & Belding. © 25Nov59; 
KK149878. 



Jan.-June 

High voltage rectifiers. (In Electri- 
cal design news, Aug. 1959, p.l6-17) 
Appl. author: Foote, Cone & Belding. 
© 27JU159J KK149882. 
An honest way to stack the deck; solid- 
state micro-module. (Creating a new 
world with electronics, no. 13) (In 
U.S. news & world report, July 20, 
1959, p. 32-33) Appl. author: Foote, 
Cone & Belding. © 13Ju159j KK149802. 
How to do business from an empty 
wagon; numerical machine tool 
controls. (In U.S. news & world 
report, Nov. 30, 1959, p. 10-11 ) 
Appl. author: Foote, Cone & Belding. 
© 23Nov59; KK149792. 
How to get ultra-uniformity in a sili- 
con PNP fused alloy transistor. 
(In Electronic news, Apr. 20, 1959, 
p.l4) Appl. author: Foote, Cone & 
Belding. © 20Apr59J KK149869. 
How to hear a flower bloom; transistor. 
(Creating a new world with electron- 
ics, no. 12) (In U.S. news & world 
report, May 25, 1959, p.*6-47) Appl. 
author: Foote, Cone & Belding. 
© l8May59J KK149801. 
How to make a beehive behave; radiation 
detector. (In Business week, Feb. 20, 
i960, p. 136-137) Appl. author: 
Foote, Cone & Belding. © 19Feb60; 
KK149785. 
How to see in all directions at once. 
(In Interavia. Geneva. Oct. 1959, 
p. 1158-1159) Appl. author: Foote, 
Cone & Belding. © 10ct59; KK149204. 
How to thread a needle in the dark; 
Taran, tactical attack radar and 
navigator. (In Scientific American, 
Mar. I960, p. 202-203) Appl. author: 
Foote, Cone & Belding. © 25Feb60; 
KK1 50095. 
How to win at hide and seek; travelling 
wave tube. (In U.S. news & world 
report, Sept. 21, 1959, p. 32-33) 
Appl. author: Foote, Cone & Belding. 
© l4Sep59J KK149791. 
Howard Hughes doctoral fellowships. 
(In California monthly, Oct. 1958, 
p. 4 of cover) Appl. author: Foote, 
Cone & Belding. © 10ct58; 
KK148666. 
Howard Hughes doctoral fellowships; 
master fellowships. (In Denver 
engineer, Nov. 1958, p. 6-7) Appl. 
author: Foote, Cone & Belding. 
© 26Nov58; KK150124. 
Hughes family of direct-view storage 
tubes. Tonotron; Memotron; Typotron. 
(In Electric industries, Mar. I960, 
D 13) Appl. author: Foote, Cone & 
Belding. © 25Feb60; KK149875. 
Hughes' family of direct-view storage 
tubes; VTP's family of specialized 
CRTs. (In Electrical design news, 
Oct. 1959, P.S-22—S-23) Appl. au- 
thor: Foote, Cone & Belding. 
© 28Sep59; KK149885. 
Hughes In Fullertonj from 800 people 
in 1957 to 5000 today. (In Orange 
County industrial news, June 1959, 
p. 49) Appl. author: Foote, Cone & 
Belding. © 24May59j KK148669. 
Hughes in Southern California announces 
the establishment of a major new 
division, the Communications Divi- 
sion. (In MIs3lles & rockets, 
May 11, 1959, p. 8) Appl. author: 
Foote, Cone & Belding. © HMay59l 
KK148668. 
Hughes laboratories for advanced re- 
search. (In Physics today, Aug. 
1959, P- 25) Appl. author: Foote, 
Cone & Belding. © 3Aug59; KKl487*5. 
Hughes laboratories for advanced re- 
search. (In Physics today, Feb. 
i960, p. 3 of cover) Appl. author: 
Foote. Cone & Belding. © 3Feb60; 
KK149891. 



1960 



CURRENT REGISTRATIONS 



37 



Hughes master fellowships; Howard 
Hughes doctoral fellowships. (in 
Industrial science & engineering, 
Oct. 1958, p. 2-3) Appl. author: 
Foote, Cone & Belding. © 200ct58; 
KK148962. 

Hughes master fellowships. (In Journal 
of college placement, Dec. 1958, 
p. 123) Appl. author: Foote, Cone & 
Belding. © lDec58; KK148953. 

Hughes offers a wife variety of assign- 
ments at the frontiers of electronics. 
Openings for engineers and scientists 
who can pace the march into the Space 
Age. (In Chicago Sunday tribune, 
Oct. 11, 1959, pt.2, p. 17) Appl. 
author: Foote, Cone & Belding. 
© 110ct59; KK148663. 

Hughes to exploit engineering break- 
throughs. (In Datamation. July- 
August 1958, p. 3 of cover) Appl. 
author: Foote, Cone & Belding. 
© Uul58; KK148675. 

Imagination has no beginning, no end. 
(In El Segundo herald, 1959 annual 
ed., Oct. 15, 1959, p. 2) Appl. au- 
thor: Foote, Cone & Belding. 
© 150ct59; KK148662. 

Imagination has no beginning, no end. 
(in El Segunda herald showcase of 
progress, Oct. 15, 1959, p. 2) Appl. 
author: Foote, Cone & Belding. 
© 150ct59j KK149203. 

An important new product announcement 
from Hughes; parametric amplifier 
diodes for low-noise microwave 
amplifiers. (In Electronic news, 
Feb. 16, 1959 , P- 3) Appl. author: 
Foote, Cone & Belding. © l6Feb59; 
KK149868. 
The industry that Impurity built, 
(in Engineering and science, Jan. 
I960, p. 4-5) Appl. author: Foote, 
Cone & Belding. © l8Jan60 (in 
notice: 1959); KKI52231. 

The industry that impurity built; 
semiconductors. (In Electrical 
engineering, Jan. 1959, p.46A-47A) 
Appl. author: Foote, Cone & Belding. 
© 29Dec58j KK149787. 

A major new activity, Hughes Communi- 
cations Division announces current 
openings. (in Electrical design 
news, June 1959, p.6l) Appl. au- 
thor: Foote, Cone & Belding. 
© Uun59; KK148959- 
Making umbrellas that never leak. 
(In Yale scientific, Dec. I958, 
p. 8-9) Appl. author: Foote, Cone & 
Belding. © 15Dec58; KK150123. 
Measuring progress with an electronic 
yardstick. (In California engineer, 
Feb. 1959, p. 38-39) Appl. author: 
Foote, Cone & Belding. © 25Feb59; 
KK1 50122. 

A new dimension in bubble blowing, 
(in Electrical engineering, Sept. 
1959, P.86A-87A) Appl. author: 
Foote, Cone & Belding. © 24Aug59; 
KK149782. 

A new dimension in bubble blowing. 
(in Engineering and science, Dec. 
1959, P. 4-5) Appl. author: Foote, 
Cone & Belding. © 21Dec59; 
KK1 52230. 

New, Hughes 2-axis machine tool 
control. (In Automation, Nov. 
1959, P. 149) Appl. author: Foote, 
Cone & Belding. © 1Nov59; 
KKl 50094. 
New improved Memo-Scope oscilloscope. 
(In Electrical design news, Nov. 
1959, p. 127) Appl. author: Foote, 
Cone & Belding. © 260ct59; KK149883. 

The new long look in sky scanning; 
Sightseer. (In Electrical engineer- 
ing, Feb. 1959, P.60A-61A) Appl. 
author: Foote, Cone & Belding. 
© 26Jan59; KK149783. 

Operations research at Hughes in 

Fullerton. (in Operations research, 
Nov. -Dec. 1959, P.xi) Appl. author: 
Foote, Cone & Belding. © 1Nov59; 
KK149796. 



Opportunities at Hughes in microwave 
research and development. [3 elec- 
tronic machines] (In The Microwave 
journal, May 1959, p.4l) Appl. au- 
thor: Foote, Cone & Belding. 
© 10May59; KK148742. 

Opportunities at Hughes in microwave 
research and development. [2 elec- 
tronic machines] (In The Microwave 
journal, Apr. 1959, P.51) Appl. au- 
thor: Foote, Cone & Belding. 
© 10Apr59; KK148743. 

Opportunities for engineers and 
physicists for space oriented 
projects. (In The New York times, 
Jan. 31, I960, p.l4-F) Appl. au- 
thor: Foote, Cone & Belding. 
© 3Uan60; KK149287. 

Phone Southern California collect 
about your future at Hughes in 
Fullerton. (In Electrical design 
news, Aug. 1959, p. 7) Appl. author: 
Foote, Cone & Belding. © lAug59; 
KK148961. 

Physicist or chemical physicist. 

(In Physics today, Dec. 1958, p. 53) 
Appl. author: Foote, Cone & Belding. 
© 3Dec58; KK148954. 

Plasma physics. (in Journal of applied 
physics, Mar. i960, p. 16) Appl. au- 
thor: Foote, Cone & Belding. 
© 10Feb60; KKI5OO96. 

Precision performance levels set by 
Hughes crystal filters. (In Elec- 
trical design news, Mar. 1959, p.40) 
Appl. author: Foote, Cone & Belding. 
© 23Feb59; KK149884. 

Privacy and creativity. (In Aero/ 
space engineering, Dec. 1958, p. 22) 
Appl. author: Foote, Cone & Belding. 
© lDec58; KK148965. 

Reliable Hughes silicon junction diodes; 
quick recovery. (in Electrical de- 
sign news, Jan. 1959, p. 33) Appl. 
author: Foote, Cone & Belding. 
© 28Dec58; KK149880. 

Resolution up to 800 lines per diameter 
possible with new Hughes flat-face 
Tonotron tubes; first 7" & 10" flat- 
face storage tubes. (in Electronic 
industries, Feb. i960, p.10) Appl. 
author: Foote, Cone & Belding. 
© 25Jan60; KK149879. 

Rush hour in the skies; Paramp. (In 
Business week, Jan. 30, i960, p. 50- 
51) Appl. author: Foote, Cone & 
Belding. © 29Jan60; KK149786. 

Semiconductor research and development. 
(In Electronic design, Oct. 15, 

1958, p. 54) Appl. author: Foote, 
Cone & Belding. © 150ct58; KK148963. 

Semiconductor research and development. 
(In IRE almanac, Oct. 1958, Phila- 
delphia section, p. 21) Appl. au- 
thor: Foote, Cone & Belding. 
© 20Sep58; KK149886. 

Semiconductor research and development. 
(In Science, Jan. 23, 1959, p. 172) 
Appl. author: Foote, Cone & Belding. 
© 23Jan59; KK148667. 

Sign of the times. (In Electrical 
engineering, May 1959, P.98A-99A) 
Appl. author: Foote, Cone & Belding. 
© 27Apr59; KKI50093. 

Space applications of electrolumines- 
cence. (In Physics today, July 

1959, p. 3 of cover) Appl. author: 
Foote, Cone & Belding. © 3Jul59; 
KK148746. 

A special message from Hughes ... to 
engineers and physicists attending 
the Eastern Joint Computer Conven- 
tion. (In Electronic news, Nov. 30, 
1959, P. 11) Appl. author: Foote, 
Cone & Belding. © 30Nov59; 
KK148955- 

The structure of electronics at 
Hughes. (In College placement 
annual i960, p. 259) Appl. author: 
Foote, Cone & Belding. © 10ct59j 
KK148674. 



The structure of electronics at Hughes. 
(In Electronic daily, Mar. 23, 1959, 
p. 19) Appl. author: Foote, Cone & 
Belding. © 23Mar59; KK149887. 

Subminiaturizatlon, state of the art. 
(In Electronic industries, Apr. 
1959, p. 9) Appl. author: Foote, 
Cone & Belding. © 25Mar59; 
KK149877. 

This synthetic brain never makes a 
mistake; silicon diode. (Creating 
a new world with electronics, no. 10) 
(In U.S. news & world report, Mar. 9, 

1959, p. 20-21) Appl. author: Foote, 
Cone & Belding. © 9Mar59; KK149874. 

Tighten your specs with Hughes crystal 
filters. (In Proceedings of the IRE, 
Feb. I960, p.96A) Appl. author: 
Foote, Cone & Belding. © 10Feb60; 
KK150286. 

To electro-mechanical engineers who 
are interested in designing and 
developing prototype hardware. (in 
Electronic design, Sept. 2, 1959, 
p. 45) Appl. author: Foote, Cone & 
Belding. © 2Sep59; KK148677. 

A unique approach to infrared guidance. 
(In Astronautics, Jan. 1959, p.6l) 
Appl. author: Foote, Cone & Belding 
© 25Dec58; '0(148672. 

Wanted: electronics assemblers. Pre- 
pared by Foote, Cone & Belding. 
(In Redondo daily breeze, July 19. 
1959, P.4-B) © 19Jul59; KK148670. 

Wanted: Engineers who can top these 
stories. (In Electronics, May 8, 
1959, p. 42) Appl. author: Foote, 
Cone & Belding. © 8May59,' KK148957. 

We promise that you'll hear from us 
within one week; new infrared search 
systems. (in Astronautics, Jan. 

1960, p. 69) Appl. author: Foote, 
Cone & Belding. © 25Dec59; KK149794. 

We promise you a reply by telephone or 
wire within 48 hours; new openings 
in space age electronic projects. 
(In Astronautics, Mar. i960, p. 87) 
Appl. author: Foote, Cone & Belding. 
© 25Feb60; KK149793. 
We promise you a reply within one week; 
opportunities in exploratory studies, 
advanced planning, systems analysis. 
(In The Reflector, Mar. i960, p. 34) 
Appl. author: Foote, Cone & Belding. 
© lMar60; KK149795. 
What the systems concept means at 
Hughes. (In ISA journal, Sept. 
1958, p. 137) Appl. author: Foote, 
Cone & Belding. © 10Sep58: 
KK148665. 
What the systems concept means at 
Hughes. (In San Diego IRE bulletin, 
Aug. 1958, p. 11) Appl. author: 
Foote, Cone & Belding. © lAug58; 
KK148960. 
When quick as a wink is too slow; 
semiconductors. (In U.S. news & 
world report, Oct. 26, 1959, p.70- 
71) Appl. author: Foote, Cone & 
Belding. © 190ct59; KK149803. 
Why Hughes cannot hire the average 
engineer despite our unprecedented 
number of openings. (in Physics 
today, Sept. 1958, p. 13) Appl. au- 
thor: Foote, Cone & Belding. 
© 33ep58; KK148958. 
Zener diodes in a proven glass pack- 
age. (In Electrical engineering, 
Apr. 1959, p.35A) Appl. author: 
Foote, Cone & Belding. © l8Mar59, # 
KK149788. 

HUMPHREY ELEVATOR CO., INC. © 
Employees' manlift elevators. 
Appl. author: Gould, Brown & 
Bickett, Inc. © 9May60; KKl 51102. 

HUNG'S FOOD PRODUCTS, INC. © 

Chicken chop suey; exotic foods of the 

Orient prepared by master chefs. 
' Net weight 1 pound. © 21Mar60; 
KK149767. 



38 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



HUNTER DOUGLAS DIVISION, BRIDEPORT BRASS 
CO. SEE Bridgeport Brass Co. Hunter 
Douglas Division. 

HYDE, E. T. © 

Disposo, plastic sanitary bags. 
© l8Jan60 (in notice: 1959)} 
KK149551-. 

HYDRA-SEAL CO. SEE Hydra-Seal Water- 
proofing Co. 

HYDRA-SEAL WATERPROOFING CO. 

Stop basement leakage and corrosion 
from the outside without digging 
with Hydra-clay. Appl. author: 
Paul L. Thurston. © Hydra-Seal 
Waterproofing Co. (in notice: Hydra- 
Seal Co.); l?Aug59; KKl48?89. 

HYDRO-LINE MANUFACTURING CO. © 

Air and hydraulic cylinders meet all 
JIC specifications. Series R2; 
N2. © 130ct59; KK1479T9. 

HYPERSONICS, INC. © 

Ultrasol shampoo for men. bix. 
Appl. author: J. M. Jerome. 
© 10Nov59; KK149971- 



I.I. INC. SEE Ideal Industries, Inc. 
INCO. SEE International Nickel Co., Inc. 

IDEAL FASTENER CORP. © 

America's best zipper value, Mytie- 
Mite. (In Apparel manufacturer, 
Aug. 1959) © 10May59; KK148546. 

IDEAL INDUSTRIES, INC. © 

Just a twist of the wrist makes your 
wiring jobs easier. Wing-Nut; 
Wire-Nut; Wrap-Cap. (In Electrical 
construction and maintenance, Jan. 
I960, p. 46-47) Appl. author: 
Stoetzel & Associates, Inc. 
© 10Jan60; KKI50586. 
Make It easy on the corners; pulling 
elbows are the easy way around. (In 
Contractors' electrical equipment, 
Jan. I960, p. 52) Appl. author: 
Stoetzel & Associates, Inc. 
© 15Jan60; KKI50585. 
More use these than any other; Wire- 
Nuts. (In Qualified contractor, 
Mar. I960, p. 10-11) Appl. author: 
Stoetzel & Associates, Inc. 
© 5Mar60; KKI50588. 
What? Splicing a branch circuit with- 
out tools? Yes, because only Wing- 
Nut has a built-in wrench. (In 
Electrical construction and main- 
tenance, Feb. i960, p. 56-57) Appl. 
author: Stoetzel & Associates, Inc. 
© 10Feb60; KKI50587. 

IDEAL TOY CORP . © 

Currier & Ives tea set. No. 4656. 

© 2May60; KK1 51389- 
Fix-it fire truck; take apart, put 
together. N0.3052. © 2May60; 
KK151390. 
Hot rod crash helmet. No. 4204-4. 

© 2May60; KK151388. 
Monkey Stix; includes propellers, 
flags & wheels. No. 3184-9. 
NM: revisions. © 6Apr60; KK1 50264. 

Monkey Stix. NM: revision. 
© 6Apr60; KKI50265. 

INCENTIVE IDEAS, INC. © 

Enjoy driving, play Sight-0, the Mobil 
travel game. 2d ed. Appl. author: 
Clarence L. Callaway. © 8Jan60 (in 
notice: 1959); KK149439. 
Enjoy driving, play Sight-0, the Hobil 
travel game. 3d ed. Appl. author: 
Clarence L. Callaway. © 8Jan60 (in 
notice: 1959); KK149438. 



Enjoy driving, play Sight-0, the Mobil 
travel game. 4th ed. Appl. author: 
Clarence L. Callaway. © 8Jan60 (in 
notice: 1959); KK149437. 
Enjoy driving, play Sight-0, the Mobil 
travel game. 5th-6th ed. Appl. 
author: Clarence L. Callaway. 
© 8Jan60 (in notice: 1959); 
KK1494 55-1494 36. 

INDUSTRIAL DIVISION, AMERICAN RADIATOR 
& STANDARD SANITARY CORP. SEE 
American Radiator & Standard Sanitary 
Corp. Industrial Division. 

INLAND HOMES CORP. © 

The house the mass market can afford; 

the bold and beautiful new Mustang. 

(In NAHB journal of homebuilding, 

Jan. i960, p. 53) © 20Jan60; 

KK149262. 
Layout suggestion for subdivision sign. 

The 3-bedroom Mustang in Briarhill 

Estates. © 31Dec59; KKI516H. 
Mustang open house. © 31Dec59; 

KK149264. 
Quality packed new Thunderbird. (In 

Manufactured homes, Sept. 1959 > 

p. 17) © 10Sep59; KK149263. 
Sell In the $11,000 mass market with 

the Mustang. (In NAHB journal of 

homebuilding, Apr. I960, p. 8) 

© 15Apr60; KK150454. 
Suggested model home landscaping, 

lighting and traffic control plan. 

© 31Dec59; KK15H66. 

INSTITUTE OF FINE FIBRES, LTD. © 
Mona Lisa 100$ imported virgin 

cashmere. Hang tag. Appl. author: 
Mary Keane. © 2May60; KK15H42. 

Queen's Ransom fabric is quality-tested 

and certified to be number one 

quality 100# virgin cashmere. Hang 
tag. Appl. author: Mary Keane. 
© 31Dec59; KK151065. 

INSURANCE NEWS, INC. © 

Most frequently recommended; Oregon MFR 
firms, (in Insurance news, Apr. 
I960, p. 65) © 4Apr60; KK1 50926. 

INTERNATIONAL BIOTICAL CORP. © 

Rohde-Spencer Co. announces a remark- 
able new method to obtain benefits 
of infra red heat therapy and massage 
in the privacy of your own home; 
Infra-Massage. © 15Feb60 (in notice: 
1959); KK149368. 
When muscular, rheumatic or arthritic- 
like pains strike; Infra Massage. 
Complete mailing piece. © 15FeboO, 
KK149365. 

INTERNATIONAL ELECTRIC CO. © 

I tell you men, this is the fencer 
that won't short out. Weed chopper 
electric fencer [& other Items] 
© 15Jan60; KK148344. 
Permanent electronic barrier; electric 
fencers. © lMay60; KK151018. 

INTERNATIONAL LATEX CORP. © 

All new Playtex Cotton -Pretty bra. 
(In Good housekeeping, Mar. i960, 
p. 52) Appl. author: Reach, 
McClinton & Co., Inc. © 20Feb60; 
KK149990. 
And now it's available in 3A length, 
too; Playtex Living longline bra. 
© lFeb60; KK149680. 
Every time you introduce Dryper to a 
new mother customer, it can mean 
$200 a year in repeat sales; Playtex. 
P-1102. © HJan60; KK149818. 
Exciting, the new soft cotton lining 
In the all -new Playtex. P-7108. 
© 4Dec59; KK149816. 
Eyes Right goggle cleaner and anti-fog 
with controlled surface tension. 
(In Occupational hazards, June I90O, 
p 25) Appl. author: Reach, McClinton 
&Co., Inc. © Uun60; KKI51666. 



For summertime glamour, go strapless 
in comfort; Playtex Living longline 
strapless bra, © lMay60; KK1 52243. 

Free Playtex Living glove. (In Good 
housekeeping, Nov. 1959, p. 211) 
Appl. author: Reach, McClinton & 
Co., Inc. © 200ct59; KK148209. 
Have Dryper will travel; Playtex 
Dryper disposable diapers, (in 
Good housekeeping, June i960, p. 126) 
Appl. author: Reach, McClinton & Co., 
Inc. © 20May60; KK151218. 
Heavenly comfort for every summer 
activity; Playtex Living bras. 
[Girl attired for various sports] 
© l6May60; KK152248. 
Heavenly comfort for every summer 
activity; Playtex Living bras. 
[Girls In underclothing standing 
beside girls on bicycles] 
© l6May60; KK1 52252. 
Heavenly comfort for every summer 
activity; Playtex Living bras. 
[Girls on bicycles] © l6May60; 
KK1 52247. 
Introducing a fabulous new bra fabric 
of cotton and Dacron; Playtex 
Cotton-Pretty bra. P-8110. 
© Uan60 (in notice: 1959); 
KK148747. 
It's here, the all-new Playtex Living 
girdle, 6.95. © l8Jan60; KK149682. 
It's new; with the new soft, cool 
cotton lining, the all-new Playtex 
Living girdle. © l8Jan60; KK149681. 
It's new; with the new soft, cool 
cotton lining, the all -new Playtex 
Living girdle. P-7112. © lFebbO; 
KK149684. 

Limited time only, get $1.00; you get 
$1.00 for any old bra when you buy 
any Playtex Living bra. (In Los 
Angeles examiner, Oct. 26, 1959* 
section 2, p. 7) Appl. author: 
Reach, McClinton & Co. © 260ct59; 
KK149644. 
Limited time only, get $1.00 for any 
old bra when you buy any Playtex 
Living bra. (in The Albuquerque 
tribune, Oct. 27, 1959, p.A-10) 
Appl. author: Reach, McClinton & 
CoT © 270ct59; KK149643. 
Lovelier hands in Just 9 days; Playtex 
Living gloves. (In Oood housekeep- 
ing, Mar. I960, p. 40) Appl. author: 
Reach, McClinton & Co., Inc. 
© 20Feb60; KK149251. 
Lovelier hands in only 9 days; Playtex 
Living gloves. P-3042. © HJan60; 
KK148748. 
Made by Playtex, and only 2.50, to give 
you the young figure look. Fashion- 
Magic bra; Cotton-Pretty bra. 
© l6May60; KK1 52249. 
Make your trips with baby the fun they 
should be, always travel with Play- 
tex Dryper disposable diapers. 
© lMaybO; KK1 52244. 
New, for the shorter-waisted figure, 
a brand new 3A length longline 
bra; Playtex Living longline bra. 
© lMar60; KK1 52241. 
New Playtex Mold 'n Hold zipper girdle. 

© lSep59; KK149814. 
New, Playtex strapless bra. © 15MaroO; 

KK1 52251. 
Now available from your wholesaler, 
the biggest growth Item In the baby 
field; Playtex Dryper disposable 
diapers. P-I115. © l6MaybO; 
KK1 52242. 
Now, summertime is Playtex time because 
there's an all-new cool cotton lining 
in the all -new Playtex panty briefs. 
© lApr60; KK1 52254. 
Now, summertime is Playtex time because 
there's an all-new cool cotton lining 
in the all-new Playtex panty briefs 
and girdles. © lApr60; KK1 52253. 
Now, summertime is Playtex time because 
there's an all-new cool cotton lining 
In the all-new Playtex panty }?j* e " 
and girdles. © lMay60j KK152245. 



1960 



CURRENT REGISTRATIONS 



39 



Playtex Cotton-Pretty bra. © 2Jan60; 

KK149677. 
Playtex Living bra. Style no. 162, 
circular stitch cotton cups. 
© 27Sep58j KK149676. 
Playtex Living gloves. (Package 5907) 

© 1 Jul 59; KK149813. 
Playtex waterproof baby pants. P-IO98. 

© Uan60; KK149817. 
Sale, Playtex Living bras. 

© l6May60; KK152255. 
Sale, slightly irregular Playtex 
girdles with new soft cool cotton 
lining. Mold 'n Hold zipper girdle; 
magic controller. © Uun60; 
KK152246. 
Sale, waterproof Playtex Dress-Eez 
baby pants. © lMay60; KK152250. 
Save your hands from detergent and 
cleanser chapping; Playtex Living 
gloves. NM: additional text. 
© HJan60; KK149815. 
So much better for baby; so much 
easier for you; revolutionary new 
Playtex nurser. (In Sunday (Indian- 
apolis star) Nov. 8, 1959, p. 15) 
© 8Nov59; KK149339. 
Store name introduces the exciting all- 
new Playtex Living girdle, 6.95° 
© l8Jan60; KK149683. 
The surest hands in industry wear 

Playtex gloves, (in National safety 
news, June i960, p.8l) Appl. au- 
thor: Reach, Mc Clinton & Co., Inc. 
© Uun60; KK151710. 
There's an all-new soft cool cotton 
lining in Playtex girdles; now) 
summertime is Playtex time. P-7119. 
© lMay60; KKI52256. 
Thi3 year over 18,000,000 bibs will be 
sold and Playtex is the no.l bib 
line by far. P-1100. © HJan60; 
KK149819. 

INTERNATIONAL METAL PRODUCTS DIVISION, 
MCGRAW-EDISON CO. SEE McGraw-Edison 
Co. International Metal Products Di- 
vision. 

INTERNATIONAL MINERALS & CHEMICAL CORP. © 
Putting and keeping sales in orbit. 
© 120ct59; KK148155. 

INTERNATIONAL NICKEL CO., INC. © 

For beauty that lasts the life of the 
house, a nickel stainless steel 
sink; Inco. (in The Saturday evening 
poat, Apr. 2, I960, p. 112) 
© 29Mar60; KK151H7. 

Now, steel with nickel can save tax- 
payers 7 million a year on highway 
upkeep; Inco. (in U.S. news & world 
report, Mar. 14, i960, p.125) 
© 7Mar60; KK151103. 

Surround yourself with nickel stainless 
steel; Inco. (In The Saturday eve- 
ning post, Feb. 6, I960, p. 52-53) 
© 2Feb60; KK149069. 

Through rugged tests at open pit mine, 
Inco helps industry develop new 
markets for gas turbine engine, 
(in U.S. news & world report, May 9, 
I960, p. 7*) © 2May60; KK151H2. 

INTERNATIONAL PAPER CO. © 

Paper products in your daily life; 
bakeries. July i960. © 15Jun60; 
KK1 52104. 
Paper products in your daily life; 
business papers. February i960. 
© 15Jan60; KK1*8370. 

Paper products in your daily life; 
corrugated board. March i960. 
© 15Feb60; KKl-^i;??. 
Paper products in your daily life; 
food packaging. June I960. 
© 15May60; EO.51372. 
Paper products in your daily life; 
packaged paper products. May i960. 
© 15Apr60; KKI5063O. 



Paper products in your daily life; 
Sunday newspaper supplements. 
April I960. © 15Mar60; KK150044. 

INTERNATIONAL PUBLISHERS CORP. © 
Note the flexibility of these ads. 

(Series B) Appl. states prev. pub. 

as Savings institution series. 

NM: revision. © Uun60; KK152134. 
Note the flexibility of these ads. 

(Series C) © Uun60; KK152133. 
Note the flexibility of these ads. 

(Series M) © Uun60; KKI52132. 
Note the flexibility of these ads; 

your name here. (Series S) 

© Uun60; KK1 52131. 

ISAACS, BERT BENJAMIN. SEE American 
Clock Co. 

IS0DINE PHARMACAL CORP. © 

At last, science develops a medicine 
for bad breath in pleasant-tasting 
mouthwash form. (In The Courier- 
Journal magazine, Feb. 7, I960, 
P. 35) Appl. author: Reach, McClinton 
& Co., Inc. © 7Feb60 (in notice: 
1959); KK148945. 

Chronic athlete's foot? Athlete's 
foot treatment. (In Sports illustra- 
ted, Feb. 22, I960, p. 67) Appl. au- 
thor: Reach, McClinton & Co., Inc. 
© 17Feb60; KK149250. 

Daddy, daddy, daddy. Antiseptic. 
(In Orlando evening star, Dec. 21, 

1959, P. 3-D) Appl. author: Reach, 
McClinton & Co. © 21Dec59; 
KK148231. 

Do caterpillars suffer from athlete's 
foot itch? Athlete's foot treatment 
kit. (In Sports illustrated, 
Jan. 11, i960, p. 68) Appl. author: 
Reach, McClinton & Co. © 8jan60; 
KK148230. 

Do eagles suffer from athlete's foot 
itch? Athlete's foot treatment kit. 
(In Sports illustrated, Jan. 18, 

1960, p.W4) Appl. author: Reach, 
McClinton & Co., Inc. © 13Jan60; 
KK148634. 

Do elephants suffer from athlete's 
foot Itch? Athlete's foot treatment 
kit. (In Sports illustrated, 
Jan. 25, I960, p. 55) Appl. author: 
Reach, McClinton & Co., Inc. 
© 20Jan60; KK148635. 

Doctors warn itching toes are often 
first sign of ringworm infection. 
Athlete's foot treatment. (In The 
Houston chronicle, Mar. 9, I960, 
section 5> P-3) Appl. author: 
Reach, McClinton & Co., Inc. 
© 9Mar60; KK14999L 

Doctors warn stomach pain sufferers, 
excess stomach acid may break down 
mucin that "protects stomach lining; 
Promucin tablets. (In Rockford 
morning star, Dec. 1, 1959, p.B-7) 
Appl. author: Reach, McClinton & Co. 
© lDec59; KK149539- 

How could such a tiny scratch cause 
her child 3uch suffering; antiseptic. 
(In Toledo Sunday blade pictorial, 
Dec. 6, 1959, p. 42) Appl. author: 
Reach, McClinton & Co. © 6Dec59; 
KK149993. 

How leading hospital stops sore throat 
pain fast; gargle, (in Empire maga- 
zine (Denver post) Jan. 10, i960, 
p. 20) Appl. author: Reach, McClinton 
& Co., Inc. © 10Jan60; KKl486;j6. 

Mommy, mommy, mommy. Antiseptic, 
(in Illinois state register, May 6, 
i960, p. 19) Appl. author: Reach, 
McClinton & Co., Inc. © 6May60 
(in notice: 1959); KK151219. 

Mouthwash, to destroy, not just mask, 
offensive mouth odors. Contents: 
8 fluid ounces. © 12Jan60 (in 
notice: 1959); KK149679. 



New, easy way to wipe out athlete's 
foot; Quik-Stlks. (in The Greens- 
boro record, June 1, i960, p.B8) 
Appl. author: Reach, McClinton & 
Co., Inc. © Uun60; KKI51657. 

New Nasalaire for instant relief; 

nasal congestion. Carton. © HJan60 
(in notice: 1959); KK149678. 

Now, science announces relief fro™ 
even executive stomach pain; Promu- 
cin antacid tablets. (in The Terre 
Haute tribune, Feb. 24, i960, p. 3) 
Appl. author: Reach, McClinton & 
Co., Inc. © 24Feb60; KK149992. 

Ride all day, never get carsick; 
Paxomlne. (in Fort Wayne journal 
gazette, May 20, I960, p. 6) Appl. 
author: Reach, McClinton & Co., Inc. 
© 20May60; KK1 51509. 

Science discovers beautiful new way to 
stop dandruff worries without dull- 
ing, drying medicated shampoos. 
Antiseptic. (In The South Bend 
tribune magazine, Jan. 10, i960, p. 5) 
Appl. author: Reach, McClinton & Co. 
© 10Jan60; KK148229. 

Science finds the way to end that 
awful urge to get carsick; Paxomlne. 
(in Youngstown vindicator, May 20, 
i960, p. 10) Appl. author: Reach, 
McClinton & Co., Inc. © 20May60; 
KKI51665. 

Stop dandruff worries; antiseptic. 
(In Rockford morning star, Dec. 1, 
1959. p.A-ll) Appl. author: Reach, 
McClinton & Co., Inc. © lDec59; 
KK149538. 

Travel sickness formula prescribed by 
doctors now available without pre- 
scription; Paxomlne. (in Akron 
beacon Journal, May 20, i960, p. 44) 
Appl. author: Reach, McClinton & 
Co., Inc. © 20May60; KKI51708. 

Which of these 17 infection problems 
do you have? Antiseptic. (In Tulsa 
Sunday world, Dec. 6, 1959, p.H) 
Appl. author: Reach. McClinton & Co., 
Inc. © 6Dec59; KK149994. 



ITALIAN FASHION IMPORTS. © 

Aereo, the new weightless weathercoat 
from Italy, (in Gentlemen's 
quarterly, Apr. i960, p.lJ2) Appl. 
author: Will Kaplan Advertising. 
© 24Mar60; KK151574. 

ITKIN BROS., INC. © 

Without Itkin partitions, an office 
is full of bottlenecks. (In The 
New York times, Jan. 11, i960, p. 4) 
Appl. author: Smith-Greenland Co. 
© HJan60; KK148163. 

IT'S A DILLY CO. © 

Enjoy a dilly-ieious Dilly burger. 
Appl. author: Elliott M. Weinstein. 
© l6Nov59; KK148292. 
Enjoy a ranch style Dilly-dog with that 
wonderful bar-b-q flavor of the old 
west. Appl. author: Elliott M 
Weinstein. © l6Nov59; KK148293. 



J 



J. & J. SEE Johnson & Johnson. 

JCC. SEE Jack's Cookie Companies, Inc. 

J 3&MC0. , LTD. SEE Johnson Gear & 
Manufacturing Co., Ltd. 

JJ. SEE Janofsky, Jack. 

J. 0. M. C. SEE Oster (John) Manufac- 
turing Co. Cummins Portable Tools. 

JACK'S COOKIE COMPANIES, INC. © 
Boys, girls, your name on a metal 
sign. (In Morning advocate, Baton 
Rouge, La., June 10, 1959, p.lOB) 
© 10Jun59; KK148999. 



40 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



JACOBS, RICHARD 0. 

Why, what, who? Physician's planning 
group. © Richard 0. Jacobs & Jack K. 
Murray; 100ct59; KK148287. 

JACOBS BROS. MUSIC CO. © 

Hammond organ Christmas club, (in 
Philadelphia evening bulletin, 
Oct. 22, 1959, P. 3) © 220ct59; 
KX150110. 

JACOBSEN MANUFACTURING CO. © 

Miracle mowing that's smooth, clean, 
safe, with new exclusive Turbocone. 
Turbo-Vac. (in Sunset, Jan. i960, 
p. 113) Appl. author: Aves, Shaw & 
Ring, Inc. © 25Dec59 (in notice: 
I960); KK149068. 

JAMESBURY CORP. © 

Double-Seal ball valves. (In Chemical 
engineering catalog, 1961, p.1193- 
1196) Appl. author: George T. Met- 
calf Co. © 13Jun60; KK151719. 

JANOFSKY, JACK. © 

Enjoy a cooler, fresher, healthier 
home; Norky Windmaker attic fan. 
Natural cooling Is naturally better. 
(Bulletin no. 8-60) © Uun60; 
KK151685. 

JARRETT, EDITH MOORE. 

El camino real. SEE Houghton 
Mifflin Co. 

JERCLAYDON, INC. © 

Glamorene shampoo for rugs and up- 
holstery. Net cont. 32 fl. oz. 
© 2Feb59; KK148263. 
Glamorene squeeze-on miracle oven 
cleaner. 8 oz. net wt. © 30Apr59; 
KKl4853^. 

JET SPRAY COOLER, INC. © 

Information about service; cooler. 
© Jet Spray Cooler, Inc. d.b.a. 
Jet Spray; 31May60; KK151748. 

JET SPRAY CORP. © 

Jet Spray cooler now available as Twin 
Jet, electrically refrigerated non- 
carbonated beverage dispenser. 
© JlAug59J KK150406. 

JOFPE (J. A.) & CO., INC. © 

Store assembled candy novelties for 
Christmas. Sugar pick reindeer, 
SX-6, & 11 other novelties. Appl. 
author: Julian A. Joffe. © 6jun60; 
KK151690. 
Store assembled candy novelties for 
the fall. Sugar picks, asst. A-SH-1, 
& 11 other novelties. Appl. author: 
Julian A. Joffe. © 6jun60; KKI5169I. 

JOHNSON (EDWARD E. ) INC. © 

Screenings, v. 4, no.l. February i960. 
Looking ahead builds profits. 
Appl. author: Gould, Brown & Bickett, 
Inc. © 28Jan60; KK148765. 

JOHNSON, GUILFORD G. © 

1st choice dish drainer. N0.5771. 

© 29Apr60; KKI515OI. 
1st choice dish drainer. No. 5779. 

© 29Apr60; KKI515OO. 
1st choice plate rack. No.578l. 

© 29Apr60; KK151499. 
1st choice twin sink dish drainer. 

No. 5778. © 29Apr60; KK1 51502. 



JOHNSON, JAMES A. 
Cosmetics. 



SEE House of Johnson 



JOHNSON (S. C.) & SON, INC. © 

Cream wax; furniture. Satin-lustre. 

Contents 1 pint U.S. liquid. 

© l6Aug56; KK148722. 
Off keeps mosquitoes away 5 full hours. 

Endorsed by C. C. Anderson, (in 

Outdoor life, May i960, p.?l) Appl. 

author: Donald B. Williams. 

© lMay60; KK151052. 



Off keeps mosquitoes away 5 full 
hours. Endorsed by Erico Gornlk. 
(In Outdoor life, July- i960, p. 27) 
Appl, author: Donald B. Williams. 
© Uul60; KK152273. 

Off keeps mosquitoes away 5 full hours. 
Endorsed by La Mont Albertson. (in 
Outdoor life, June I960, p. 31) 
Appl. author: Donald B. Williams. 
© Uun60; KKI51868. 

Off keeps mosquitoes away 5 full hours, 
(in Sports illustrated, May 2, i960, 
p. 90) Appl. author: Donald B. 
Williams. © 2May60; KKI50887. 

One application lasts the whole round; 
Off, insect repellent. Endorsed by 
Mike Souchak. (in Golf digest, July 
i960, p. 38) Appl. author: Donald B. 
Williams. © Uul60; KKI51635. 

Porelon, micro-porous plastic. 
© lApr60; KK150498. 

Raid, liquid ant and roach killer. 
Contents: 15 oz. liquid U.S. 
© lDec57J KK148851. 

Your grip won't slip, it's greaseless; 
Off, insect repellent. Endorsed by 
Mike Souchak. (in Golf digest, June 
i960, p. 29) Appl. author: Donald B. 
Williams. © Uun60; KK151033. 

JOHNSON (SAM) & SON'S FISHERIES, INC. © 
New low prices for now thru Lent i960. 
Skipper Sam. © l8Jan60; 10(148240. 

V 

JOHNSON & JOHNSON. © 

Another Johnson & Johnson dressing 
earns the guaranteed sterile patient- 
ready symbol. Two, 8 ply, 2" x 2" 
gauze sponges. © 15Aug59i KK148678. 
Clear, viscous, water-soluble K-Y 
sterile lubricant. (In American 
journal of obstetrics & gynecology, 
Aug. 1959, p. 23) © iAug59; KK148679. 
The complete line of quality milk 
filters. Rapid-Flo; Flocron. 
© 4Nov59; KK1 50813. 
Dress-a-Doll disks ad mat sheet. Nos. 

8OO-8O3. © HMar60; KKI50272. 
Exciting new extra value offer from 
Johnson & Johnson. Tek Denta-Static 
toothbrushes; milk filters. (In 
Farm store merchandising, Mar. i960, 
p. 49) © lMar60; KKI5O623. 
For really safe filtration plus a re- 
liable Rapid-Flo check up; SF, single 
gauze faced, milk filter disks. (in 
Milk & food technology) © lDec59; 
KK1 50271. 
For really safe filtration plus a 
reliable Rapid-Flo check-up; SF, 
single gauze faced, milk filter 
disks. (In The Dairy plant field- 
man, Oct. 1959, P. 6) © 10ct59; 
KK148693. 
For really safe filtration plus a 
reliable Rapid-Flo check-up; SF, 
single gauze faced, milk filter 
disks. New from Johnson & Johnson, 
Flocron rigid milk filter disks. 
(In Successful farming) © lSep59> 
KK148685. 
Fragile, handle with Johnson's. 
Baby cream; powder. (In Ladies' 
home journal, Mar. i960, p. 26) 
© lMar60; KK150127. 
Fragile, handle with Johnson's. 
Baby powder; lotion. (In Ladles' 
home journal, Jan. i960, p.115) 
© Uan60 (in notice: 1959); 
KK150126 . 
Fragile, handle with Johnson's. Baby 
powder; oil. (In Ladles' home Jour- 
nal, June 1958, p. 22) © Uun58; 
KK150275. 
Fragile , handle with Johnson ' s . Baby 
powder; oil . (In Ladies ' home jour- 
nal, Sept. 1958, p. 24) © lSep58; 
KK150273. 
Fragile , handle with Johnson ' s . 

Baby powder; oil. (In Ladies' home 
journal, Nov. 1958, p.l47) 
© 1Nov58; KK150128. 



Fragile, handle with Johnson's. Baby 
powder; oil. (In Ladies' home jour- 
nal, June 1959, p. 19) © Uun59; 
KK150276. 
Fragile, handle with Johnson's. Baby 
powder; oil. (In Ladies' home jour- 
nal, July 1959, p. 101) © Uu159j 
KK1 50274 . 
Johnson & Johnson introduces a new 
concept in quality milk production; 
Flocron rigid milk filter disks. 
© 10Sep59; KK148687. 
Look, $5,000 extra capital in your 
hands from the latest addition to 
Johnson & Johnson's continuing store- 
wide improvement program. Design for 
selling. © l4Dec59; KK148696. 
Looking for better protection? 

Surgine linen saver; large; regular. 
Tri-Pad underpad. © 21Aug59; 
KK148690. 
Make faster neater bandages with a 
natural cotton gauze that stretches, 
conforms, clings to itself; Kling. 
(in Industrial medicine & surgery) 
© lSep59; KK148684. 
A new concept In quality milk produc- 
tion from Johnson & Johnson; Flocron 
rigid milk filter disks. (in Minne- 
sota farmer) © lAug59; KK148698. 
New from Johnson & Johnson research, 
Rapid-Flo Vacullne milk filters. 
© 4Jan60; KK148680. 
New from Johnson & Johnson research, 
Rapid-Flo Vacullne milk filters. 
(In American milk review & milk plant 
monthly) © lAug59; KK148682. 
New from Johnson & Johnson research, 
Rapid-Flo Vacullne milk filters. 
(In Hoard's dairyman) © 25Aug59; 
KK148697. 
New from Johnson & Johnson research 
Rapid-Flo Vacullne milk filters, 
(in Journal of milk & food tech- 
nology) © lAug59; KK148694. 
New, Rapid-Flo Rolstrip filter dis- 
penser. © 100ct59; KK1 50814. 
New, Rapid-Flo Rolstrip filter dis- 
penser for easier, cleaner, more 
profitable milk production. 
© 150ct59; KK148686. 
New Rapid-Flo Vacullne milk filters. 
Samples inside. © 17Aug59; 
KK148692 . 
Rapid-Flo milk filters ad mat sheet. 
No. 610 & other Items. © 10Sep59; 
KK148688. 
Reduce dangers of cross infection; 
prep your patients with Castaway 
disposable razors. © 21Jul59; 
KK148689. 
Soothing as slumber; baby liquid 
cream. (In Parents' magazine and 
family home guide) © lFeb59; 
KKI50619. 
Soothing as slumber, protects between 
changes; baby liquid cream. (In 
Baby talk) © Uan60; KK150621. 
That important line between safety and 
a lost sponge; blue line Ray-Tec 
x-ray detectable sponges. 
© I60ct59; KK148683. 
What can this symbol mean to you? 
Guaranteed sterile patient-ready. 
Dressings. © 10Aug59; KK148681. 
You can create this colorful bridal 
party with the new array of Dress-A- 
Doll disks. © 13May59; KK148691. 

JOHNSON & JOHNSON. LEPAGE'S DIVISION. © 
LePage's new plastic electrical tape. 
(In Hardware retailer) © 10ct59; 
KK148695. 

JOHNSON & JOHNSON. PERMACEL DIVISION. © 
Permacel dispensers and tape applica- 
tors. © 4Apr60; KK150622. 
Permacel electrical products; condensed 
data book. Insulating compounds. 
© 6Aug59; KK148749. 
Permacel Junction box mount epoxy ad- 
hesive. © 27Jan60; KK150269. 



1960 



CURRENT REGISTRATIONS 



41 



Permacel paper tapes. © 290ot59 (in 
notice: i960); KK1 50268. 

The trade will be looking for Permacel 
903 wash 'n wipe cloth. © 25Jan60; 
KK1 50270. 

JOHNSON CITY PUB. CO., INC. © 

Johnsonian guide step, a product of 
Endicott Johnson. © 2Jun60; 
KK151963. 

JOHNSON GEAR & MANUFACTURING CO., LTD. © 
Standard and standard combination right 
angle turbine pump drive. Parts 
price list no.P601. March 1, i960. 
Appl. author: George Maxwell Pamphl- 
lon. © lMar60; KKl493 1 *2. 

JONES, DORIS. SEE Essex Artists Co. 

JONES, VERNON EDMOND. 

Apache tears; good luck. Semi-precious 
gem stones. © Vernon E. Jones & 
Coreen Jones; 25Feb60; KK149471. 
Apache tears. Obsidian nodules. 

KM: revision & additions. © Vernon 
E. Jones & Coreen Jones; L)Jan60; 
KKH+8614.9 . 



K 



KVP SUTHERLAND PAPER CO. © 

Holly Hill apple pie; frozen, ready to 

bake. Net weight 1 lb. 4 oz. 

© 24May60; KK1 52059. 
Holly Hill blueberry pie; frozen, ready 

to bake. Net weight 1 lb. 4 oz. 

© 24May60; KK152056. 
Holly Hill cherry pie; frozen, ready 

to bake. Net weight 1 lb. 4 oz. 

© 24May60; KK152058. 
Holly Hill peach pie; frozen, ready to 

bake. Net weight 1 lb. 4 oz. 

© 24May60; KK152057. 

KAARLELA, IRVING W. SEE Regal Enter- 
prises. 

KAIER (CHARLES D. ) CO. © 

Light lager, special beer. 24 12-oz. 
bottles. © 6Apr60; KKI51772. 

KAMI KARDS. © 

Pull color all occassion studio card 
assortment for the entire family. 
10 different cards; 10 envelops. 
Appl. author: Simpson Studios. 
© HMar60; KK149664. 

KARAGHEUSIAN (A. & M.) INC. © 

when you fall in love with a carpet, 
it's probably Gulistan. (In Good 
housekeeping, Apr. i960, p.l45) 
Appl. author: Poote, Cone & Bel ding. 
© 17Mar60; KEL51276. 

KATHER, ALPRED. © 

Fold 'n Cary. 175 confetti dot. 
© 26Nov59; KKI49303. 

KAY ELECTRIC CO. © 

Auto-Node, catalog no. 790; a new 
approach to noise-figure measure- 
ments. © 21Mar60; KK150594. 

Ligna-Sweet, model SKV. 
© 21Mar60; KK150598. 

Mega-Node, model 2000. © 21Mar60; 
KK1 50597. 

Megavolter, catalog no.955-A; a new 
RP voltage calibrator. © 21Mar60; 
KK1 50595. 

Mlcrolter, catalog no.951; a 50- 
megacycle vacuum-tube voltmeter and 
video amplifier. © 21Mar60; 
KK1 50596. 

Microminiature Pinlite, the world's 
smallest. © 21Mar60; KK150593. 

Sona-Sweep, model M. © 21Mar60; 
KK150599. 

Technical bulletin. The Ma^ja -Sweep. 
January i960. O lPeb60; KK149018T 



KAY KRAFT ENTERPRISES. 

A Kay Kraft original poodle kit; do it 
yourself. Series A-D. © Kay Fltz- 
patrick & Boyd Thompson d.b.a. Kay 
Kraft Enterprises; 21Nov59; 
KK148384. 

KAY PREPARATIONS CO., INC. © 

Lend us your face for 21 days and 
you'll see a complexion miracle; 
Cosmedicake. (In The Democrat & 
chronicle, Rochester. N. Y., 
Nov. 15, 1959, P.9-E) © l4Nov59; 
KK149330. 

KEASBEY & MATTISON CO. © 

K & M roof pitch chart. © 17Jan60; 
KK151079. 

KELLING NUT CO. © 

Nut Shelf quality brand salted giant 
mix; family economy size. Net wt. 
6 1/2 oz. (Item no. 19) © 21Apr60; 
KK151942. 

KELLOGG CO. © 

All Stars; sugar-toasted oat cereal. 
Mix or match cartoon cutouts. 
Net wt. 8 oz. © 2May60; KKI50868. 
The best to you each morning; corn 
flakes. Boy & package. (In Life, 
Feb. 29, I960, p. 40) Appl. author: 
Leo Burnett Co., Inc. © 25Peb60; 
KK149423. 
The best to you each morning; corn 
flakes. [Cowboy & boy eating break- 
fast] (In Life, Mar. 14, i960, 
p . .54 ) Appl . author : Leo Burnett Co . , 
Inc. © 10Mar60; KK150414. 
The best to you each morning; corn 
flakes. [Elderly doctor at desk] 
(In Life, May 2, i960, p. 6) Appl. 
authors Leo Burnett Co., Inc. 
© 28Apr60; KK151409. 
The best to you each morning; corn 
flakes. [Male in red shirt eating 
from bowl of cereal & strawberries] 
(In Life, June 6, i960, p. 88) Appl. 
author: Leo Burnett Co., Inc. 
© 2Jun60; KK1 52095. 
The best to you each morning; corn 
flakes. Sisters at breakfast, (in 
Life, Apr. 11, I960, p. 155) Appl. 
authors Leo Burnett Co., Inc. 
© 7Apr60; KK151406. 
The best to you each morning; corn 
flakes. [Student eating from bowl 
of cereal & reading book] (in Life, 
May 23, I960, p. 66) Appl. author: 
Leo Burnett Co., Inc. © 19May60; 
KK152092. 
Civilized way to get the vigorous 
virtues of rice in the raw; Rice 
Krispies. (In Life, Apr. 4, i960, 
p. 80) Appl. author: Leo Burnett 
Co., Inc. © 31Mar60; KK150413. 
Civilized way to get the vigorous 
virtues of rice in the raw; Rice 
Krispies. (in Life, Apr. 25, I960, 
p. 16) Appl. authors Leo Burnett Co., 
Inc. © 21Apr60; KKlSl'UO. 
Civilized way to get the vigorous 
virtues of rice in the raw; Rice 
Krispies. (in Life, May 30, I960, 
p. 2 of cover) Appl. author: Leo 
Burnett Co., Inc. © 26May60; 
KK1 52093. 
Concentrate; the greatest concentration 
of nutrients ever offered in a single 
all-purpose food. Food on table . 
(In The Reader's digest, Oct. 1959, 
p. 30) Appl. author: Leo Burnett Co., 
Inc. © 25Sep59; KK148543. 
Corn flak* crumbs; corn-crisped 
chicken. (In Better homes 4 gar- 
dents, Mar. i960, p. 87) Appl. au- 
thor: Leo Burnett Co., Inc. 
O l8Peb60; KK149421. 
Delicious new diet balancer for every 
meal of the day; Concentrate, (in 
Reader's digest, June i960, p. 177) 
Appl. author: Leo Burnett Co., Inc. 
© 25May60; KK152087. 



Delicious new diet balancer for every 
meal of the day; Concentrate. (In 
Time, Mar. 28, I960, p. 50) Appl. 
author: Leo Burnett Co., Inc. 
© 23Mar60; KK150415. 
A delicious new way to help get the 
balanced diet you need; new Kellogg 's 
Concentrate. (in Time, Feb. 29, 
I960, p. 72) Appl. author: Leo Bur- 
nett Co., Inc. © 24Feb60; KK149420. 
Golden chicken El Dorado; you make it 
with Kellogg' s corn flake crumbs, 
(in Better homes & gardens, Oct. 
1959, p. 95) Appl. author: Leo 
Burnett Co., Inc. © 22Sep59; 
KK148542. 
The greatest concentration of nutrients 
ever offered In a single all-purpose 
food; new Kellogg 1 s Concentrate. 
(In The Reader's digest, Apr. I960, 
p. 24) Appl. author: Leo Burnett Co., 
Inc. © 25Mar60; KK150416. 
The greatest concentration of nutrients 
ever offered in a single all-purpose 
food; new Kellogg 's Concentrate. (In 
The Reader's digest, Feb. I960, p.189) 
Appl . author : Leo Burnett Co . , Inc . 
© 25Jan60; KK149417. 
In answer to many, many requests, new 
Kellogg 1 s request pack. Assortment 
of cereals. (In Chicago daily trib- 
une, Feb. 9, I960, pt.2, p. 4) 
Appl. author: Leo Burnett Co., Inc. 
© 9Feb60; KK149422. 
Let the lady be a tiger; sugar frosted 
flakes. (In Life, Mar. 28, i960, 
p. 45) Appl. author: Leo Burnett Co., 
Inc. © 24Mar60; KK150411. 
Now, nutrition protection for only a 
few cents a day; Concentrate. (in 
Time, May 16, i960, p. 76) Appl. au- 
thor: Leo Burnett Co., Inc. 
© HMay60; KK1 52091. 
Now, nutrition protection for problem 
eaters; Concentrate. (In Time, 
Apr. 25, I960, p. 70) Appl. author: 
Leo Burnett Co., Inc. © 20Apr60; 
KK1 52090. 
Protein; Special K, more than a flake 
or a puff. Couple with shopping 
carts. (In The New Yorker, Sept. 12, 

1959, p. 117) Appl. author: Leo 
Burnett Co., Inc. © 10Sep59; 
KK148541. V ' 

Ready-to-eat protein for breakfast; 
Special K. (In Time, Jan. 25, I960, 
p. 50) Appl. author: Leo Burnett Co., 
Inc. © 20Jan60; KK149008. 

Ready-to-eat protein for families 
running late; Special K. (in Life, 
May 30, I960, p. 82) Appl. author: 
Leo Burnett Co., Inc. © 26May60; 
KK152094 . 

Ready-to-eat protein for have-to-hurry 
people; Special K. (in Life, May 9, 
I960, p. 18) Appl. author: Leo 
Burnett Co., Inc. © 5May60; KK151407. 
Ready-te-eat protein for late-sleeping 
teensters; Special K. (in Life, 
Apr. 18, I960, p. 62) Appl. authors 
Leo Burnett Co., Inc. © l4Apr60; 
KK151405. 

Ready-to-eat protein for ready-to-eat 
people; Special K. Man at breakfast; 
reducing diets; sunset years, (in 
Life, Mar. 21, i960, p.106) Appl. 
author: Leo Burnett Co., Inc. 
© 17Mar60; KK150412. 

Ready-to-eat protein for ready-to-eat 
people; Special K. Man looking at 
watch; small fry; new mothers. (In 
The Reader' b digest, Mar. i960, p. 155) 
Appl. author: Leo Burnett Co., Inc. 
© 25Peb60; KK149418. 

Ready-to-eat protein for ready-to-eat 
people; Special K. Scale-watchers; 
golden agers; raoe-arounds. (in 
Reader's digest, May i960, p. 195) 
Appl. author: Leo Burnett Co., Inc. 
© 25Apr60; KK152088. 

Ready-to-eat protein for ready-to-eat 
people; Special K. Sledding Bet; 
new aothere . (In Life, Jan. 25, 

1960, p. 12) Appl. author: Leo 
Burnett Co., Inc. © 21Jan60; 
KKL49007. 



42 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



KELLOG CO. -Con. 

Ready-to-eat protein for ready-to-eat 
people; Special K. Teenagers; over- 
weighters; prlme-of -lifers. (In 
Life, Feb. 22, I960, p. 44) Appl. 
author: Leo Burnett Co., Inc. 
© l8Peb60; KK149419. 

Ready-to-eat protein for ready-to-eat 
people; Special K. Teenagers, over- 
welghters; prlme-of -lifers. (In The 
Reader's digest, Jan. i960, p. 2) 
Appl. author: Leo Burnett Co., Inc. 
© 25Dec59 (In notice: I960); 
KK1490O9. 
Save 15^ on the greatest concentration 
of nutrients ever offered In a single 
all-purpose food; Concentrate, (in 
Reader's digest, May I960, p. 3 of 
cover) Appl. author: Leo Burnett 
Co., Inc. © 25Apr60; KK1 52089. 
Sweet eatln' carnival. Cocoa flavored 
Krispies & 3 other cereals, (in 
Chicago's American, Jan. 31, I960, 
comics, p. 6) Appl. author: Leo 
Burnett Co., Inc. © 31Jan60; 
KK149010 . 
Which one will she pour milk on today? 
The best to you each morning in a 
new, bigger selection; Variety. 
Rice Krispies & other cereals, (in 
Life, May 9, I960, p. 100) Appl. au- 
thors Leo Burnett Co., Inc. 
© 5May60; KK151408. 
Win your own home movie show featuring 
Huckleberry Hound cartoons; OKs, 
br-r-awny new oat cereal, (in Chi- 
cago Sunday tribune, Apr. 10, I960, 
comics, p. 12) Appl. author: Leo 
Burnett Co., Inc. © 10Apr60; 
KK151411. 

KENCO PUMP DIVISION, AMERICAN CRUCIBLE 
PRODUCTS CO. SEE American Crumble 
Products Co. Kenco Pump Division. 

KENTILE, INC. © 

Kent lie vinyl on today's smartest 
floors, (in Home modernizing guide, 
fall-winter 1959, p. 2 of cover) 
© 3Sep59; KKl 51352. 

KENYA GEM CORP. © 

Look, amazing Kenya gems; more bril- 
liant than diamonds. (In Today maga- 
zine, Jan. 24, I960, p. 3*) Appl. 
author: Harry Boyd Brown. © 24Jan60 
(in notice: 1959); KK148362. 
The only thing on earth more brilliant 
than a diamond. (In Christian 
science monitor, Mar. 5, I960, p. 2) 
Appl. author: Harry Boyd Brown. 
© 5Mar60; KK149359. 

KERSKER, INC. © 

Nationwide Insurance. Monthly pocket 
memo Recrult-O-Minder. February 
i960. Appl. author: William H. 
Kersker, Jr. © 21Jan60; KK148330. 

KESLING & ROCKE ORTHODONTIC JROUP. © 
Begg, Kesllng and Rocke light wire 
technique. Appl. author: Peter C. 
Kesllng. NM: revision & additions. 
© 15Feb60; KK149579. 

KESSLER, HERMAN S. SEE Gold Seal Enter- 
prises. 

KESSLER (JULIUS) CO. © 

You can't drown the flavor of Kessler 
gin. [Diver seated on rock, holding 
drink] (in Akron beacon Journal, 
May 17, I960, p. 17) Appl. author: 
Warwick & Legler, Inc. © 17May60; 
KK151717. 

You can't drown the flavor of Kessler 
gin. [Skin diver holding glass, 
leaning on large fish] (In Akron 
beacon Journal, June 1, i960, p. 2) 
Appl. author: Warwick 8: Legler, Inc. 
© Uun60; KKI51663. 



You can't drown the flavor of Kessler 
gin. [Waiter holding tray of drinks, 
knocking at door of diving bell] 
(in Akron beacon Journal, May 24, 
I960, p. 29) Appl. author: Warwick 
& Legler, Inc. © 24May60; KK151664. 

KEYED ADVERTISING CORP. © 

All this in a business you own your- 
self. (In Mr. magazine, June i960, 
p. 9) Appl. author: Seymour Group. 
© 10Mar60; KK150228. 

KIEKHAEFER CORP. © 

The best decision we ever made was 
switching to Mercury. Endorsed by 
Wlngfield Short. Outboard, (in 
Outboard progress, Sept. 1959, P.'* 
of cover) Appl. author: Baker/ 
Johnson & Dickinson. © 10Sep59; 
KKl 507 50. 
Boat and motor sales increased 400$ in 
our first 30 days with Mercury . . . 
by LaVern W. Smith, (in Outboard 
progress, Nov. 1959, P.4 of cover) 
Appl. author: Baker/Johnson ft Dick- 
inson. © 10Nov59; KK150746. 
Customers help us sell since we switch- 
ed to Mercury, the world's no.l out- 
board. Endorsed by Don E. 01 sen. 
(In Outboard progress, Apr. I960, 
p. 4 of cover) Appl. author: Baker/ 
Johnson & Dickinson. © 10Apr60; 
KK151649. 
For the best in outboard living; i960 
Quicksilver accessories, Mercury 
engineered, (in Outboard, Nov. 1959, 
last page ft p. 3 of cover) Appl. au- 
thor: Baker/Johnson ft Dickinson. 
© 250ct59; KKL 507*9. 
45 hp in the price range of a 40, 
35 hp for little more than a 25; 
Mercury Is the world's no.l outboard 
buy. (In Orlando sentinel, Apr. 13, 
I960, P.2-B) Appl. author: Baker/ 
Johnson ft Dickinson. © 13Apr60; 
KK151653. 
Get the best run for your money with 
the mightiest outboard ever built; 
80 hp Merc 800. Mercury, (in 
Orlando sentinel, Mar. 2, i960, 
P.4-B) Appl. author: Baker/ Johnson 
& Dickinson. © 2Mar60; KKI51657. 
The good turn you deserve; safe, sure, 
ride guide. Modern power-steering 
ease for your outboard; Mercury. 
(In Outboard, Mar. i960, p. 102) 
Appl. author: Baker/ Johnson & Dickin- 
son. © 25Feb60; KKl 51647. 
Mercury is the world's no.l outboard; 
see the most powerful family outboard 
you can buy today; 80 hp Mere 800. 
(In Seattle post-Intelligencer, 
Nov. 27, 1959, section 4, p. 5) Appl. 
author: Baker/johnson ft Dickinson. 
© 27Nov59; KKl 51654. 
Mercury is the world's no.l outboard; 
under the cowl or under the water- 
line, (in The Palm Beach post, 
Mar. 31, I960, p. 17) Appl. author: 
Baker/Johnson ft Dickinson. 
© 31Mar60; KKI51652. 
Mercury Is the world's no.l outboard in 
engineering; 22 hp Merc 200. (in 
Boats, Apr. I960, p.4l) Appl. au- 
thor: Baker/Johnson & Dickinson. 
© lApr60; KK151646. 
Mercury Is the world's no.l outboard 
In performance; 80 hp Merc 800. 
(In Boats, May i960, p. 49) Appl. 
author: Baker/Johnson ft Dickinson. 
© 2May60; KKI5165O. 
Mercury Is the world's no.l outboard 
In power; 80 hp Merc 800. (In 
Boats, Mar. i960, p. 3 of cover) 
Appl, author: Baker/Johnson ft Dickin- 
son. © lMar60; KKl 51644. 
Mercury is the world's no.l outboard 
in reliability; Merc 400, 45 hp. 
(In Lakeland boating, Feb. i960, p. 2 
of cover) Appl. author: Baker/ John- 
son ft Dickinson. © lFeb60; KK151642. 



Mercury, world's no.l outboard for 
family cruising; 45 hp Merc 400. 
(in The Bremerton sun, Mar. 18, 
I960, p. 10) Appl. author: Baker/ 
Johnson & Dickinson. © l8Mar60; 
KKI51655. 

Monday mornings are bright since we 
switched to Mercury, the world's no.l 
outboard, by Robert Prott. (in Out- 
board progress, Mar. i960, p. 4 of 
cover) Appl. author: Baker/ Johnson 
ft Dickinson. © 10Mar60; KK151643. 
No.l for cruising, skiing, fishing; 
Mercury is the world's no.l outboard. 
45 hp Merc 400. (in Yakima herald 
and republic. Apr. 8, I960, fishing 
section, p. 9) Appl. author: Baker/ 
Johnson & Dickinson. © 8Apr60; 
KK151651. 
No.l in power; Mercury is the world's 
no.l outboard, (in Lakeland boating, 
Jan. I960, p. 52-53) Appl. author: 
Baker/Johnson ft Dickinson. © 4Jan60; 
KK150748. 
Preview of outboard performance for 
I960; 70 HP Mercury s. (In The Grand 
Rapids press, Nov. 11, 1959, P-12) 
Appl. author: Baker/ Johnson ft Dickin- 
son. © HNov59; KK149663. 
Proved 50,000-mile outboard motor oil; 
Quicksilver, (in Outboard, Mar. 
I960, p. 103) Appl. author: Baker/ 
Johnson & Dickinson. © 25Feb60; 
KKl 51645. 

Quicksilver propellers for Mercury 
outboards. (in Outboard, Apr. i960, 
p. 98) Appl. author: Baker/Johnson ft 
Dickinson. © 25Mar60; KK151648. 

See the mightiest outboard ever built; 
now the new 80 hp Merc 800. Mercury. 
(In Milwaukee sentinel, Mar. 4, i960, 
pt.2, p. 5) Appl. author: Baker/ 
Johnson ft Dickinson. © 4Mar60; 
KKl 51656. 

22 1/2 hours, St. Louis to New Orleans 
in family-type boats; Mercury out- 
boards. (In Chicago American, 
Sept. 24, 1959, P. 45) Appl. author: 
Baker/ Johnson ft Dickinson. 
© 24Sep59; KK149662. 

Your invitation to outboard living; 
i960 Mercury, world's no.l outboard. 
(In Outboard, Oct. 1959, p.78 ft p. 3 
of cover) Appl. author: Baker/ 
Johnson ft Dickinson. © 25Sep59; 
KKl 50747. 

KIESS, ARTHUR WILLIAM. © 

Kalypso Al. © 30Mar60; KKl 51193- 

KIMBERLY-CLARK CORP. © 

Kleenex tissues; pure white. 

10 D 1 C. 400 tissues; 200 doubles. 

© 28Dec59; KK148725. 
Kleenex tissues; pure white. 

10 D 1 G C. 200 tissues: 100 

doubles. © 28Dec59; KK148726. 

KIMBERLY-CLARK CORP. PETER J. SCHWEITZER 
DIVISION. © 

Cedar-Oma, cedar scented; animal 
bedding. © Peter J. Schweitzer 
Division, Kimberly-Clark Corp.; 
7Apr60; KK150197. 
Keep your dog healthy with a warm, 
soft, dry bed of Cedar-Oma, cedar 
scented, animal bedding. © 7Apr60; 
KK150300. 

KINHEAR, WILLIS H. © 

Have fun In the dark seein 1 stars. 
250 luminous stars, the moon and 
four plana te for the celling of your 
den, family room, bar or bedroom. 
© lFeb60; KK149482. 

KINNEY VACUUM DIVISION, NEW YORK AIR 
BRAKE CO. SEE New York Air Brake Co. 
Kinney Vacuum Division. 

KIPLINGER WASHINGTON EDITORS, INC. © 
How you can make these next ten years 
the best, moat prosperous years of 
your life. A special report by 
W. M. Klpllnger ft staff. (In The New 
York times, Dec. 27, 1959, section 
10) © 27Dec59; KK151783. 



1960 



CURRENT REGISTRATIONS 



43 



KIRBRO CO. © 

Belle Barron Shop. Fanciful stripe & 
panel wrapper pattern. Appl. au- 
thor: Klrchheimer Bros. Co. 
© 22May59; KK149000. 

Murray Smikler. Fanciful geometric 
wrapper pattern. Appl. author: 
Klrchheimer Bros. Co. © 22May59; 
KK149001. 

Plnzur Drug Stores. Appl. author: 
Klrchheimer Bros. Co. © 22May59; 
KK148094. 

KIRCHHEIMER BROS. CO. SEE Klrbro Co. 

KLEENIZE CHEMICAL CORP. © 

Cash word puzzle fans, enter Kleenlze 
Kashword Kontest. Household cleaner, 
(in, The Atlanta journal, Apr. 21, 
I960) © 21Apr60; KK151221. 
Kashword Kontest. Household cleaner. 
(In The Atlanta Journal, Apr. 28, 
I960, P.19-F) © 28Apr60; KK1 51222. 
Kashword Kontest. Household cleaner, 
(in The Atlanta Journal, May 1, 
I960) © lMay60; KK1 51220. 
Kashword Kontest; win 4800 this week. 
Household cleaner, (in The Atlanta 
Journal and constitution) 
© 29May60; KKI51986. 
Kashword Kontest; win $750 this week. 
Household cleaner, (in The Atlanta 
Journal and constitution, May 22, 
I960, P.25-A) © 22May60; KK1519&7. 
Kashword Kontest; win $700 this week. 
Household cleaner, (in The Atlanta 
Journal and constitution, May 15, 
I960, p.21-A) © 15May60; KK151988. 

KNOMARK, INC. © 

The man in command; Esquire boot polish. 
(In Life, Nov. 23, 1959, p. 6) 
Appl. author: William Jacoby. 
© 23Nov59; KK148284. 

KNOX GELATINE CO. © 

Splitting nails need the food factors 
in Knox gelatine. (In The Progressive 
farmer, Feb. 1959, p. 95) Appl. au- 
thor: Charles W. Hoyt Co., Inc. 
© 12Ja»59; KK150211. 
To increase your manicuring volume. 
(In American hairdresser, Feb. 1959, 
p. 21) Appl. author: Charles W. Hoyt 
Co., Inc. © 20Jan59; KK1 50212. 

KNOX GELATINE, INC. © 

Brittle, splitting nails restored to 
natural beauty, (in American week- 
ly, Feb. 14, I960, p. 12) Appl. au- 
thors Charles W. Hoyt Co., Inc. 
© l4Feb60; KK1 50184. 

Famous models whose hands are their 
fortune keep their nails lovely. 
(In Ladies' home Journal, Apr. 1959, 
p. 45) Appl. author: Charles W. 
Hoyt Co . , Inc . © Knox Gelatine , Inc . 
(in notice: Knox Gelatine Co.); 
31Mar59i KK150180. 

How to take it off so you can put it 
on with ease. (In The New York 
times magazine, Mar. 20, i960, p. 87) 
Appl. author: Charles W. Hoyt Co., 
Inc. © 19Mar60; KKI50186. 

If your nails break or split. (In 
Woman's day, Aug. 1959, p. 71) 
Appl. author: Charles W. Hoyt Co., 
Inc. © 20Jul59i KKI50183. 

Knox gelatine, a positive way to 
strengthen brittle fingernails. 
(In Journal of American Medical 
Assn., Jan. 31, 1959, p.22-23) 
Appl. author: Charles W. Hoyt Co., 
Inc. © Knox Gelatine, Inc. (in 
notice: Knox Gelatine Co.); 20J*n59j 
KK1 50178. 

Lose weight easier, feel better; drink 
an envelope of Knox Gelatine 3 times 
a day before meals. (In Vogue beauty 
book, 1959 ed. , p.19) Appl. author: 
Charles W. Hoyt Co., Inc. © 29Sep59; 
KK1 50181. 



Nail beauty begins from within, drink 
Knox Gelatine. (In American weekly, 
Mar. 29, 1959, p. 12) Appl. author: 
Charles W. Hoyt Co., Inc. © Knox 
Gelatine, Inc. (in notice: Knox 
Gelatine Co.); 29Mar59; KK150179. 

Now I've learned a way to have nice 
nails again; beauty is protein. 
(In Vogue, Mar. 15, i960, p. 24) 
Appl. author: Charles Hoyt Co., Inc. 
© 15Mar60; KK1 50185 . 

Patient goal: beautiful fingernails. 
(In American Journal of nursing, 
Oct. 1959, p. 1360-1361) Appl. au- 
thor: Charles W. Hoyt Co., Inc. 
© 10ct59; KK150182. 

KOLLMAN, HARVE. © 

Fresh & salt water temperature chart; 
Depth-O-Plug. © 12Dec59; KKI5O855. 

KOLLSMAN INSTRUMENT CORP. © 

From inner marker to outer space. 
Appl. author: Wesley C. Bonn. 
© 21Jan60; KK149857. 

KORVETTE TIRE CITY. 

E. J. Korvette announces a dynamic new 
era in tires and tire service; it 
took a whole year and $2,000,000 to 
create this fabulous new Korvette 
Tire City. (in Newsday, Apr. 20, 
I960, p. 52-53) © Korvette Tire 
City, accepted alternative designa- 
tion of Tire City Corp.; 20Apr6O; 
KK1 51956. 



L. SEE Johnson & Johnson. LePage's 
Division. 

L & G. SEE Labrot & Graham. 

LU SPECIALTY PRINT. CO. © 

Sandy Pond, New York; Bayview Hotel. 
Place mat. © l4May60; KK151476. 

L.K.R. CHEMICAL PRODUCTS CORP. © 

Supreme house coating. White exterior; 
series 300. © HMay60; KK151100. 

L.L., INC. SEE Lampkin Laboratories, 
Inc. 

LMCN & L. SEE Libby, McNeill & Libby. 
I-MFI. SEE Milan! (Louis) Foods, Inc. 

LABROT & GRAHAM. © 

Where the living's good, you'll find 
L. & G., the light Kentucky bourbon, 
(in Los Angeles examiner, Feb. 19, 
I960, section 1, p. 11) Appl. author: 
Erwin Wasey Ruthrauff & Ryan, Inc. 
© 19Feb60; KK1 52142. 

LAKELAND NURSERIES SALES CORP. © 
An announcment like this has never 
been made before. Fragrant chrysan- 
themums; Fragramum. © 9May60; 
KK1 51815. 
Dear Friend: A climbing rose has Just 
been created. Scarlet Showers. 
© 28Mar60; KK1 50064. 
Dear Friend: A revolutionary event has 
Just occured in roses. Wilson's 
Climbing Doctor. © 29Mar60; 
KK150062. 
Dear Friend: Come along with us now 
on a strange and fascinating Journey 
that began only a few short summers 
ago. Lythrum Morden Gleam. 
© 17Feb60; KK149181. 
Dear Friend: How would you like to walk 
into your garden this summer and see 
it flooded with teeming, colorful 
masses of perhaps the most unusual 
and beautiful flowers? Azaleamum. 
© 2May60; KK150950. 



Dear Friend: Now you can flood your 
grounds with more bloom, beauty, 
color and fragrance and enjoy it over 
a longer flowering period; hedge 
rose. © 10May60; KKI5HI5. 

Hailed as world's largest rose ; 
Climbing Doctor. © 29Mar60; 
KKI5OO63. 

Imagine, a 40-foot house covered with 
giant red roses from one single 
plant; Ray Bunge Scarlet Showers. 
© 28Mar60; KK150066. 

Let nature build your fences for you 
for only pennies a foot; hedge rose. 
© 10May60; KK151114. 
Look what I have for you. Largest- 
flowered glads. © 24May60; 
KK151493. 

Meyer Brothers, Paterson, N.J., is 
wild about Nearly Wild; Imagine over 
4,000 roses on a single bush. 
© 8Feb60; KK148929. 

More roses than you ever saw on any 
rose bush, or we replace free any- 
time within 3 years. Nearly Wild. 
© l6Feb60; KK149182. 

New from Lakeland, everblooming 
fragrant fast-spreading hardy 
violets. © 21Mar60; KKI50065. 

Notice: supplies running out, offer 
closing, air mail reply requested. 
Nearly Wild roses. © l6Feb60; 
KK149174. 

Now, a rose that blooms as wide as a 
woman's face; Wilson's Climbing 
Doctor. © 29Mar60; KKI50067. 

One of the great Joys of modern 

gardening; fragrant masses of bloom 
In 8 weeks. Carnations. © 15Feb60; 
KK149180. 

Who ever dreamed chrysanthemums could 
smell sweeter than roses? Fraga- 
mums. © 9May60; KKI51588. 

Why wait 'til September? These chry- 
santhemums start blooming in June. 
© l6Feb60; KK149173. 

Winter-hardy, everblooming, outdoor 
carnations. 2 red, 2 pink, 2 white. 
© lMar60; KK149495. 

You are now looking at an Azaleamum. 
© 2May60; KK1 50949. 

LAMPKIN LABORATORIES, INC. © 

PPM package operating instructions; 
the PPM package consists of a micro- 
meter frequency meter and a PPM 
meter. (Bulletin no.46080-lK) 
Appl. author: Guy Forest Lampkin. 
© 10May60; KK151790. 

LANDMARK, INC. © 

Let us up-date your home, (in 
St. Petersburg times, June 14, 
I960, p.8A) © I4jun60; KK151737. 

LANGFELD, BEATRICE. SEE Danby Farm. 

LANGFELD, DANIEL. SEE Danby Farm. 

LANGNICKEL (A.) INC. © 

Yello-Jacket markers. 1 dozen. 
© 13Mar59i KK148296. 

LARSEN CO. © 

Diced carrots. Net wt. 1 lb. 
Appl. author: H. M. Smyth Co., 
Inc. © 15Jan60; KK149101. 
Sliced beets. Net wt. 1 lb. 
Appl. author: H. M. Smyth Co., 
Inc. © 15Jan60; KK149102. 

LARSON, SHIRLEY M. SEE Fruzola Co. 
LAWTON, AM5T S. SEE Fruzola Co. 

LEE (H. D. ) CO. © 

Feel free; Lee shirts give you more 
room for action; Leesures. (In 
Sports illustrated, Oct. 5, 1959, 
p. 48) Appl. author: Grey Advertising 
Agency, Inc. © 20ct59; KK148598. 



44 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



LEE (H. D.) CO. -Con. 
Let ' s dance back to school in Lee 
tapered slacks; Leesures. (in 
Life, Aug. 24, 1959, p. 46) Appl. 
author: Grey Advertising Agency, 
Inc. © 20Aug59; KK148590. 
Let's dance hack to school in the 
Westerner; Leesures. Pants & 
jacket. (In Life, Aug. 17, 1959* 
p. 66) Appl. author: Grey Advertising 
Agency, Inc." © 13Aug59; KK148591. 
Let's ride to school & after school in 
Lee Riders; Leesures. Cowboy pants. 
(In Life, Aug. 10, 1959, P.77) 
Appl. author: Grey Advertising 
Agency, Inc. © 6Aug59; KK148592. 
New at seedling time, good as new 600 
bushels of tomatoes later; Jelt 
denim dungarees. (In The Progressive 
farmer, Oct. 1959, P.39) Appl. au- 
thor: Grey Advertising Agency, Inc. 
© 15Sep59; KK148596. 
New at the first fence post, good as 
new 320 fenced acres later; Chetopa 
Twills. (In Farm Journal, Sept. 
1959, p. 80) Appl. author: Grey Ad- 
vertising Agency, Inc. © 22Aug59; 
KK148600. 
New at the first foot of cable, good 
as new 800 miles later; dungarees 
and jackets. (In This week, Sept. 6, 
1959, P- 12) Appl. author: Grey Ad- 
vertising Agency, Inc. © 6Sep59; 
KK148595. 
New when the keel is laid, good as new 
at launching time; Jelt denim bib 
overalls. (In Front page detective, 
Oct. 1959, P. 13) Appl. author: Grey 
Advertising Agency, Inc. © 10ct59; 
KK148597. 

Portrait of a gifted family; Leesures. 
Slacks & shirts. (in Life, Nov. 30, 
1959, p. 113) Appl. author: Grey 
Advertising Agency, Inc. © 25Nov59l 
KK148589. 
Rugged Lee Riders score in the school- 
yard; Leesures. Cowboy Jeans. (In 
Life, Aug. 10, 1959, P. 76) Appl. 
author: Grey Advertising Agency, 
Inc. © 6Aug59; KK148593. 
See how Lee Chetopa Twills stay good 
as new washing after washing. 
Shirt & pants. (In Parade, Sept. 27, 
1959, p. 21) Appl. author: Grey Ad- 
vertising Agency, Inc. © 27Sep59; 
KK148594. 

LEE MANUFACTURING CO. © 

Brake parts. January 1, i960. 
(Catalog no. 260) © 28Jan60; 
KK151575. 

LEEDALL PRODUCTS MANUFACTURING CO. , 
INC. © 
New, revolutionary, all plastic spool; 

Copi-Mate Universal typewriter "ibbon. 

Appl. author: Eugene Di Luco. 

© lMar60; KK149364. 

LEPAGE'S DIVISION, JOHNSON & JOHNSON. 
SEE Johnson & Johnson. LePage's Di- 
vision. 

LE ROY, INC. © 

An exciting new trophy; custom- 
decorated ceramic ashtrays. 
(Bowling trophy trays) Nos.604N & 
602. Appl. author: F. Jack Ramsey. 
© 15May60; KK1 51746. 

LEVER BROS. CO. © 

Free from Air-Wick ... a lustrous 
DuBarry simulated pearl choker plus 
20/ coupon towards your next purchase 
of Air-Wick aerosol spray or the all- 
day Air-Wick bottle. (in Tucson 
citizen, Mar. 26, I960, p. 3) Appl. 
author: Foote, Cone & Belding. 
© 26Mar60; KKI5O8IO. 
Imperial 13 unconditionally guaranteed 
to taste like the 70^ spread. Baked 
potatoes. (In Today' 3 living (New 
York herald-tribune; Mar. 13, I960, 
p. 11) Appl. author: Foote, Cone & 
Belding. © 13Mar60; KK149778. 



Imperial is unconditionally guaranteed 
to taste like the JO/l spread. 
[Buttered biscuits & knife on plate] 
(In Today's living (Herald tribune) 
Jan. 10, i960, p. 3) Appl. author: 
Foote, Cone & Belding. © 10Jan60; 
KK148491. 
Imperial is unconditionally guaranteed 
to taste like the 7<V spread; 
margarine. Toast. (In Puck (Albany 
times union) Mar. 13, i960, p. 10) 
Appl. author: Foote, Cone & Belding. 
© 13Mar60; KKI50282. 
New, Pepsodent in the modern Sof-Tube; 
tooth paste, (in The Roanoke world- 
news, May 5, I960, p. 42) Appl. au- 
thor: Foote, Cone 8s Belding. 
© 5May60; KKL51285. 
New, Pepsodent in the modern Sof-Tube; 
tooth paste, (in The Roanoke world- 
news, May 12, i960, p. 22) Appl. au- 
thor: Foote, Cone & Belding. 
© 12May60; KK1 51257. 
New Pepsodent Jingle contest; 

$25,000.00. Toothpaste. (In Newark 
news, Mar. 13, I960, p. 8) Appl. au- 
thor: Foote, Cone & Belding. 
© 13Mar60; KK149903. 
Special sale on Lever's liquid pals 
for modern gals. Lux; Wisk; 
Handy Andy. (in Baltimore evening 
sun, May 12, i960, p. 26) 
© 12May60; KK1 51736. 
Why buy 3 kinds of soap for your 
family? Get 3 soaps in 1, get 
Praise, (in Life, May 30, i960, 
p. 101) © 26May60; KK151844. 

LEVY (HENRY S.) & SON, INC. © 

In bread, too, the old ways are often 
the best. (In Daily news, New York, 
Feb. 23, I960, p. 17) Appl. author: 
Doyle Dane Bernbach, Inc. © 23Feb60; 
KK149648. 
What have a loaf of bread and a cock- 
tail got In common? (In Daily news, 
New York, Feb. 8, I960, p. 31) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 8Feb60; KK149424. 
what was it that made the old-fashioned 
breads taste so good? (In Dally news, 
New York, Jan. 25, I960, p. 19) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Jan60; KK149238. 

LEWIS, ROY L. © 

Buyers guide and want list; the 
world's most wanted foods. 
© 30Jan60; KK148630. 

LEWYT CORP. © 

At last, a vacuum cleaner that takes 
the guesswork out of changing dust 
bags. (In Life, Apr. 4, i960, 
p. 125) Appl. author: Hicks & Greist, 
Inc. © 31Mar60; KK15035L 
At last, a vacuum cleaner that takes 
the guesswork out of changing dust 
bags. (In Living for young home- 
makers, Apr. i960, p. 50-51) Appl. 
author: Hicks & Greist, Inc. 
© 21Mar60; KK150350. 

LIBBY, MCNEILL & LIBBY. © 

Frozen concentrate for limeade. 6 fl. 

oz. © 29Feb60; KK150041. 
Frozen fresh Jumbo asparagus. Net 
weight 10 oz. © 7Dec59; KK148086. 

LIBRARY OF RECORDED MASTERPIECES. © 
Vivaldi, v.l, no.l. New York Sln- 
fonietta. © 20Nov59s KK149499. 

LIEBERMAN, BEN. SEE Vega Products. 

LIEBIG, J. © 

Santa's super sock. Directions for 
making the Santa super sock. 
No.C-500. © 2Feb60; KK149545. 

LIEBMANN BREWERIES, INC. © 

Announcing the arrival of your lovely 
news sales maker, Miss Rhelngold 
I960. Emily Banks at airport, 
(in The Connecticut retailers guide, 
Jan. i960, p.l) Appl. author: Foote, 
Cone & Belding. © Uan60; KK148484. 



Boost sales with Rhelngold for thirsty 
weekenders. Robbin Bain, Miss Rheln- 
gold 1959 [& friends having a mid- 
night snack] (In The Connecticut 
retailers guide, Nov. 1959, p.l) 
Appl. author: Foote, Cone & Belding. 
© 1NOV59; KK148485. 
Cool and dry and wanted most; Rheln- 
gold. (in Dally news, New York, 
May 2, i960, p. 33) Appl. author: 
Foote, Cone & Belding. © 2May60; 
KK1 51296. 
Emily Banks elected Miss Rhelngold 
I960. (In Cue, Jan. 2, i960, p. 4 
of cover) Appl. author: Foote, Cone 
& Belding. © 2Jan60; KK148740. 
Enjoy America's favorite sport with 
New York's favorite beer. Emily 
Banks, Miss Rhelngold i960, In 
bowling scenes. (In New York mirror 
magazine, Mar. 13, I960, p. 10-11) 
Appl. author: Foote, Cone & Belding. 
© 13Mar60; KK149905. 
February special: Miss Rhelngold 
follows the snow, keeps your beer 
sales on the go. Emily Banks, 
Miss Rhelngold i960, In ski scene. 
(In The Connecticut retailers guide, 
Feb. i960, p.l) Appl. author: Foote, 
Cone 8e Belding. © lFeb60; KK151280. 
Here's how Miss Rhelngold helps you 
make It a money -making March. Emily 
Banks, Miss Rhelngold i960, In bowl- 
ing scene. (In The Connecticut re- 
tailers guide, Mar. i960, p.l) Appl. 
author: Foote. Cone & Belding. 
© lMar60; KK149797. 
It's a pleasure to please the fans, 
says Jackie Robinson. Rhelngold. 
(In Ebony, Feb. 1959, P-131) Appl. 
author: Foote, Cone & Belding. 
O 15Feb59; KK151035. 
It's beer as beer should taste. 

(in Worcester County Package Stores 
Assn., Inc. annual banquet, Apr. 24, 
i960) Appl. author: Foote, Cone & 
Belding. © 24Apr60; KKI52236. 
It's here, today; Rhelngold genuine 
bock beer. Ram. (in Waterbury 
American, Mar. 8, I960, p. 22) 
Appl. author: Foote, Cone & Belding. 
© 8Mar60; KK151272. 
Join the millions who say it: My beer 
Is Rhelngold. Emily Banks, Miss 
Rhelngold i960 in earth moving scene. 
(In Daily news, New York, Jan. 18, 
I960, p. 43) Appl. author: Foote, 
Cone & Belding. © l8Jan60; KK148736. 
May is your month; Rhelngold will tell 
your neighbors about National Tavern 
Month. (In The Connecticut retailers 
guide, May I960, p.l) Appl. author: 
Foote, Cone & Belding. © lMay60; 
KKL51281. 
Mi cerveza es Rhelngold, la cerveza 
refrescante, dice Alicia de Cordova. 
(In La Prensa, Mar. 7, I960, p. 7) 
Appl. author: Foote, Cone & Belding. 
© 7*lar60; KK150893. 
Ml cerveza es Rhelngold, la cerveza 
refrescante, dice Bobby Capo a Emily 
Banks, Miss Rhelngold i960, (in 
La Prensa, Apr. 18, i960, p. 7) Appl. 
author: Foote, Cone & Belding. 
© l8Apr60; KK150794. 
Ml cerveza es Rhelngold, la cerveza 
refrescante, dice Cesar Concepcion 
a Emily Banks, Miss Rhelngold i960. 
(In La Prensa, Jan. 25, I960, p. 7) 
Appl. author: Foote, Cone & Belding. 
© 25Jan60; KK150806. 
Mi cerveza es Rhelngold, la cerveza 
refrescante, dice Emily Banks, Miss 
Rhelngold i960. Estadlo Slxto 
Escobar. (In La Prensa, Jan. 18, 
I960, p. 7) Appl. author: Foote. 
Cone & Belding. © l8Jan60; KK148738. 
Ml cerveza es Rhelngold, la cerveza 
refrescante, dice Emily Banks, 
Miss Rhelngold i960. Fortaleza. 
(In La Prensa, Apr. 4, i960, p. 7) 
Appl. author: Foote, Cone * Belding. 
© 4Apr60; KK151286. 



1960 



CURRENT REGISTRATIONS 



45 



Ml cerveza es Rheingold, la cerveza 
refrescante, dice Emily Banks, 
Miss Rheingold i960. Riding on 
fire engine, (in La Prensa, Apr. 11, 
i960, p. 7) Appl. author: Foote, 
Cone 4 Beldlng. © llApr60; KK151287. 

Ml cerveza es Rheingold, la cerveza 
refrescante, dice Emily Banks, Miss 
Rheingold i960. [Running up stairs 
In street of Puerto Rico] (In La 
Prensa, Feb. 1, i960, p. 7) Appl. 
author: Poote. Cone & Beldlng. 
© lFeb60; KK149894. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Emily Banks, Miss 
Rheingold i960. San Juan. (In 
El Diario de Nueva York, Jan. 4, 
i960, p. 7) Appl. author: Foote, 
Cone 4 Beldlng. © 4jan60; KK148739. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Emily Banks, Miss 
Rheingold i960. [Standing by police- 
man] (In La Prensa, Mar. 21, I960, 
P. 7) Appl. author: Foote, Cone 4 
Beldlng. © 21Mar60; KK151259. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Emily Banks, 
Miss Rheingold i960. View of the 
city of San Juan from balcony, 
(in La Prensa, Apr. 25, i960, p. 7) 
Appl. author: Foote, Cone 4 Beldlng. 
© 25Apr60j KK1 51292. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Emily Banks, Miss 
Rheingold i960, standing on balcony 
with porter, (in La Prensa, Feb. 29, 
i960, p. 7) Appl. author: Foote, 
Cone 4 Beldlng. © 29Feb60; KK1 50798. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Noro Morales, (in 
La Prensa, Mar. 14, i960, p. 7) 
Appl. author: Foote, Cone 4 Beldlng. 
© l4Mar60j KK1 50799. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Pupi Campo. (In 
La Prensa, Feb. 15, I960, p. 7) 
Appl. author: Foote, Cone & Beldlng. 
© 15Feb60j KK149892. 
Ml cerveza es Rheingold, la cerveza 
refrescante, dice Rafael Hernandez 
a Emily BankB, Miss Rheingold i960. 
(In La Prensa, Mar. 28, i960, p. 7) 
Appl. author: Foote, Cone 4 Beldlng. 
© 28Mar60; KKL50894. 
Ml cerveza es Rheingold, la cerveza 
refrescante, exclama Arturo Somohano. 
(In La Prensa, Feb. 8, i960, p. 7) 
Appl. author: Foote, Cone 4 Beldlng. 
© 8Feb60; KK149893- 
Millions say it every day, my beer 
Is Rheingold. Emily Banks, Miss 
Rheingold i960, playing guitar 4 
wearing sombrero. (In Daily news, 
New York, Feb. 29, I960, Brooklyn 
section, p. 27) Appl. author: Foote, 
Cone 4 Beldlng. © 29Feb60; 
KK149895. 
Miss Rheingold 1959 saluda a Puerto 
Rico. Robbln Bain at Morro Castle. 
(In Temas, Oct. 1959, p.4 of cover) 
Appl. author: Foote, Cone 4 Beldlng. 
© 30ct59; KK148741. 
My beer is Rheingold, says Anne 
Bancroft. (In Daily news, New 
York, May 16, i960, p. 44) Appl. 
authors Foote, Cone 4 Beldlng. 
© l6May60; I0O. 52239. 
My beer is Rheingold, says Cab 
Calloway. (In Ebony, May I960, 
p. 103) Appl. author: Foote, Cone. 
4 Beldlng. © 15May60j KD.51273. 
My beer is Rheingold, says Chico 
Hamilton. (In The New Jersey Afro- 
American, Jan. 23, I960, p. 20) Appl. 
author: Foote, Cone 4 Beldlng. MM: 
revision. O 20Jan60; EK149202. 
My beer la Rheingold, says Chico 
Hamilton. (In The New Jersey Afro- 
American, Mar. 26, i960, p. 20) 
Appl. author: Foote, Cone 4 Beldlng. 
O 23Mar60; KEI50895. 



My beer is Rheingold, says Claudia 
McNeil. (In The New Jersey Afro- 
American, Apr. 23, i960, p. 20) 
Appl. author: Foote, Cone 4 Beldlng. 
© 20Apr60; KK151297. 
My beer is Rheingold, says Dizzy 
Gillespie, (in The New Jersey 
Afro-American, Feb. 6, i960, 
p. 20) Appl. author: Foote, Cone 
4 Beldlng. © 3Feb60; KKI50898. 
My beer is Rheingold, says Dorothy 
Donegan. (in The New Jersey Afro- 
American, Mar. 12, I960, p. 20) Appl. 
author: Foote, Cone 4 Beldlng. 
© 9Mar60; KKL51260. 
My beer is Rheingold, says Eddie 
Heywood. (in The New Jersey Afro- 
American, Jan. 30, i960, p. 20) 
Appl. author: Foote, Cone 4 Beldlng. 
© 27Jan60; KK1 50795. 
My beer is Rheingold, says Ethel 
Merman, (in Dally news, New York, 
Apr. 4, I960, p. 35) Appl. author: 
Foote, Cone 4 Beldlng. © 4Apr60j 
KK1 50892. 
My beer Is Rheingold, says Gwen Verdon. 
(In Sunday news, New York, Feb. 7, 
I960, coloroto magazine section, 
p. 5) Appl. author: Foote, Cone & 
Beldlng. © 7Feb60; KK149807. 
My beer Is Rheingold, says Jane Powell. 
(In Dally news, New York, Jan. 11, 
I960, p. 43) Appl. author: Foote, 
Cone & Beldlng. © HJan60; KK148733- 
My beer Is Rheingold, says Jane 

Powell, (in Sunday news, New York, 
May 15, I960, coloroto magazine 
section, p. 6) Appl. author: Foote, 
Cone 4 Beldlng. © 15May60; 
KK1 52235. 

My beer Is Rheingold, says Joanne 
Woodward. (In Daily news, New York, 
Jan. 25, I960, p. 39) Appl. author: 
Foote, Cone 4 Beldlng. © 25Jan60; 
KK149057. 
My beer is Rheingold, says Louis 
Armstrong, (in Ebony, Apr. I960, 
p. 13) Appl. author: Foote, Cone 4 
Beldlng. © 15Apr60; KKI50888. 
My beer is Rheingold, says Louis 

Armstrong, (in The New Jersey Afro- 
American, Apr. 9, I960, p. 20) Appl. 
author: Foote, Cone 4 Beldlng. 
NM: revision. © 6Apr60; KKL51258. 
My beer is Rheingold, says Robert Ryan. 
(In Daily news, New York, June 20, 
I960, p. 40) Appl. author: Foote, 
Cone 4 Beldlng. © 20Jun60j KK1 52237. 
My beer is Rheingold, says Rosalind 
Russell. (In Dally news, New York, 
Feb. 1, i960, p. 36) Appl. author: 
Foote, Cone 4 Beldlng. © lFeb60; 
KK149808. 
My beer is Rheingold, says Rosalind 
Russell. (In Sunday news, New York, 
Mar. 6, I960, coloroto magazine 
section, p. 9) Appl. author: Foote, 
Cone 4 Beldlng. © 6Mar60; KK149780. 
My beer Is Rheingold, says Sarah 
Vaughan. (in The New Jersey Afro- 
American, Feb. 27, i960, p. 20) 
Appl. author: Foote, Cone 4 Beldlng. 
© 24Feb60,- KK150797. 
My beer is Rheingold, says Van Heflin. 
(In Sunday news, New York, Apr. 17, 
I960, coloroto magazine section, 
p. 4) Appl. author: Foote, Cone 4 
Balding. © 17Apr60; KK150802. 
My beer Is Rheingold, says Victor 
Borge. (In Daily news, New York, 
Feb. 8, I960, p. 43) Appl. author: 
Foote, Cone 4 Beldlng. © 8Feb60; 
KKI498O9. 
My beer Is Rheingold, the dry beer, 
says Duke Ellington. (In Amsterdam 
news, New York, Jan. 3, 1959, p.24) 
Appl. author: Foote, Cone 4 Beldlng. 
© 3Jan59; KKL49902. 
My beer Is Rheingold, the dry beer, 
says Duke Ellington. (la Ebony, 
Jam. 1959, p. 9*7 Appl. author: 
Foot*, Cone 4 Beldlng. © l8Deo58 
(In notice: 1959); KEL49286. 



My beer is Rheingold, the dry beer, 
says Gene Kelly. (In Daily news, 
New York, Nov. 16, 1959, p. 50) 
Appl. author: Foote, Cone & Beldlng. 
© l6Nov59; KK148492. 
My beer is Rheingold, the dry beer, 
says Gene Kelly. (In Sunday news, 
New York, Jan. 24, i960, coloroto 
magazine section, p. 5) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 24jan60j KK149058. 
My beer is Rheingold, the dry beer, 
says Joanne Woodward. (in Daily 
news, New York, Nov. 23, 1959, p. 37) 
Appl. author: Foote, Cone & Beldlng. 
© 23Nov59; KK148495. 
My beer is Rheingold, the dry beer, 
says Larry Steele. (In Ebony, Mar. 
I960, p. 87) Appl. author: Foote, 
Cone & Beldlng. © l6Feb60; 
KK149777 . 
My beer is Rheingold, the dry beer, 
says Nat King Cole. (In Daily news, 
New York, Nov. 30, 1959, p. 46) 
Appl. author: Foote, Cone & Beldlng. 
© 30Nov59; KK148493. 
My beer is Rheingold, the dry beer, 
says Robbln Bain, Miss Rheingold 
1959. Hunting scene. (In The New 
Yorker, Oct. 31, 1959, p.l46) 
Appl. author: Foote, Cone & Beldlng. 
© 290et59; KK148487. 
My beer is Rheingold, the dry beer, 
says Robbln Bain, Miss Rheingold 

1959. Midnight snack scene. (In 
Daily news, New York, Oct. 26, 1959, 
p. 51) Appl. author: Foote. Cone 4 
Beldlng. © 260et59; KK148497. 

Now, Rheingold brings you Jackie 5 
times every week on 2 new radio 
shows. Endorsed by Jackie Robinson, 
(in The New Jersey Afro-American, 
Feb. 20, I960, p. 20) Appl. author: 
Foote, Cone & Beldlng. © 17Feb60; 
KK1 50800. 
Our beer is Rheingold, say Geoffrey 

Holder and Carmen de Lavallade. 

(In Ebony, July i960, p. 135) Appl. 

author: Foote, Cone 4 Beldlng. 

© 15Jul60; KK1 52233. 
Our beer Is Rheingold, say the Four 
Step Brothers, (in The New Jersey 
Afro-American, Apr. 2, i960, p. 20) 
Appl. author: Foote, Cone 4 Beldlng. 
© 30Mar60; KK151271. 
Over and over, millions say: My beer 
is Rheingold. Emily Banks, Miss 
Rheingold i960, standing by table 
laden with fish 4 cheese dishes. 
(In Daily news, New York, Apr. 25, 

1960, p. 41) Appl. author: Foote, 
Cone 4 Beldlng. © 25Apr60; KKL51293. 

People who like good beer say: My beer 
is Rheingold. 'Emily Banks, Miss 
Rheingold i960 arrives at Idlewlld 
Airport. (in Dally news, New York, 
Jan. 4, i960, p. 39) Appl. author: 
Foote, Cone 4 Beldlng. © 4Jan60; 
KK148737. 
People who like good beer say, my beer 
Is Rheingold. Emily Banks, Miss 
Rheingold i960 In ski scene. (In 
New York mirror magazine, Feb. 14, 
I960, p. 3) Appl. author: Foote, 
Cone 4 Beldlng. © l4Feb60j KK149779. 
Rheingold salutes a good neighbor, 
Dr. Kenneth Williams. (in The New 
Jersey Afro-American, Dec. 12, 1959, 
p. 20) Appl. author: Foote, Cone 4 
Beldlng. © 9Dec59; KK148496. 
Rheingold salutes a good neighbor, 
Qlester Hinds, (in The New Jersey 
Afro-American, Feb. 13, I960, p. 20) 
Appl. author: Foote, Cone 4 Beldlng. 
© 10Feb60; KK1 50796. 
Rheingold salutes a good neighbor, 
Jesse Leroy Miles, (in The New 
Jersey Afro-American, Mar. 19, 
I960, p. 20) Appl. author: Foote, 
Cone 4 Beldlng. © l6Mar60; KK151289. 
Rheingold salutes a good neighbor, 
Mrs. Maude B. Richardson. (in The 
New Jersey Afro- American, Apr. 16, 
i960, p. 20) Appl. author: Foote, 
Cone 4 Beldlng. © 13Apr60; 
KKL 50801 . 



46 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



LIEBMANN BREWERIES, INC. -Con. 

Season's greetings; Robbln Bain, Miss 
Rheingold 1959. [Sitting in front 
of Xmas tree wrapping gift] (In 
Everywoman's family circle, Dec. 

1959, P.84-A) Appl. author: Foote, 
Cone 4 Belding. © 19Nov59; 
KK149052. 

Seems as though everybody la saying it: 
My beer is Rheingold. Emily Banks, 
Miss Rheingold i960, at fish market. 
(In Dally news, New York, Mar. 21, 

1960, p. 43) Appl. author: Poote, 
Cone & Belding. © 21Mar60j 
KK151288. 

Seems as though everybody is saying 
it, my beer is Rheingold; extra 
good because It's extra dry. Emily 
Banks, Miss Rheingold I960, standing 
beside construction men. (In Dally 
news, New York, May 9, I960, p. 59) 
Appl. author: Foote, Cone & Belding. 
© 9May60; KK152240. 
Seems as though everybody's saying It: 
my beer is Rheingold. Emily Banks, 
Miss Rheingold I960, standing beside 
Fiat. (in Daily news, New York' 
Apr. 11, I960, p. 44) Appl. author: 
Foote, Cone & Belding. © HApr60; 
KK1 50793. 
So many people who like good beer say: 
My beer is Rheingold. Emily Banks, 
Miss Rheingold i960, at bowling 
alley, (in Daily news, Mar. 28, 
I960, p. 49) Appl. author: Foote, 
Cone 4 Belding. © 28Mar60; 
KK151299. 
So many people who like good beer say: 
My beer Is Rheingold. Emily Banks, 
Miss Rheingold I960, crossing rocks 
with man on picnic, (in Sunday news, 
New York, May 1, i960, coloroto maga- 
zine section, p. 4 of cover) Appl. 
author: Foote, Cone 4 Belding. 
© lMay60; KK1 51294. 
So many people who like good beer say, 
my beer is Rheingold. Emily Banks, 
Miss Rheingold i960, standing beside 
Fiat outside of nursery, (in New 
York mirror magazine, Apr. 10, I960, 
P. 3) APPL author: Foote, Cone 4 
Belding. © 10Apr60; KKI5O889. 
Sure, and you seemed to enjoy them last 
year, so we've brought 'em back 
again; Rheingold. Emily Banks, 
Miss Rheingold I960, 4 St. Laurence 
0' Toole Pipe Band, (in Dally news, 
New York, Mar. 16, i960, p. 43) 
Appl. author: Foote, Cone 4 Belding. 
© l6Mar60; KK15129L 
Sure, and you seemed to enjoy them last 
year, so we've brought 'em back 
again; Rheingold. The St. Laurence 
0' Toole Championship Pipe Band, 
(in The Advocate, New York, Mar. 12, 
i960, p. 4) Appl. author: Foote, 
Cone 4 Belding. © 9Mar60; KK1 51298. 
Sure, and you'll see 'em marching 
Sunday in Newark's big parade. 
St. Laurenoe 0' Toole Pipe Band of 
Dublin. Rheingold. (in The Newark 
evening news, Mar. 11, I960, p.l8) 
Appl. author: Foote, Cone 4 Belding. 
NM: additions. © HMar60; KK151255. 
These cool new cold beer displays will 
sell for you all summer long; Rhein- 
gold. (in Modern grocer, Apr. 29, 
I960, p. 7) Appl. author: Foote, 
Cone 4 Belding. © 29Apr60; 
KK151295. 
This is it, your fast route to bigger 
beer profits; Rheingold. (in 
Connecticut retailers guide, June 
i960, p.l) Appl. author: Foote, 
Cone 4 Belding. © Uun60; KK151870. 
Time to wrap up the most exciting year 
of my life, says lovely Miss Rhein- 
gold 1959. Robbln Bain [sitting in 
front of Christmas tree] (In The 
Connecticut retailers guide, Deo. 
1959, p.l) Appl. author: Foote, 
Cone 4 Belding. © lDec59; KK1*8%86. 



12 Braumeister. Rheingold. (in 
Sonntagsblatt Staats-Zeitung und 
Herold, Nov. 22, 1959, P.16-A) 
Appl. author: Foote, Cone 4 Belding. 
© 22Nov59; KK148494. 

24 reasons for giving Rheingold by the 
case. Robbln Bain, Miss Rheingold 
1959 [4 man loading Christmas cartons 
into car] (in New York herald trib- 
une, Dec. 11, 1959, p. 40) Appl. au- 
thor: Foote, Cone 4 Belding. 
© HDec59; KK148498. 

Watch those sales grow in April with 
Rheingold extra dry. Emily Banks, 
Miss Rheingold I960, standing with 
flower vendor beside Fiat. (In The 
Connecticut retailers guide, Apr. 
I960, p.l) Appl. author: Foote, Cone 
& Belding. © lApr60; KK151282. 

You hear it everywhere, my beer Is 
Rheingold; millions like the dry 
beer best. Emily Bank3, Miss Rhein- 
gold i960, 4 boat racing crew, (in 
Pictorial TView (New York Journal- 
American, May 22, I960, p. 20) Appl. 
author: Foote, Cone & Belding. 
© 22May60; KK1 52238. 

LIFE EXTENSION EXAMINERS. © 

Life extension services for Industry. 
Appl. author: Harry L. Johnson. 
© 5Feb60; KK149138. 

LIGGETT 4 MYERS TOBACCO CO. © 

L & M has done it again; L & M has 
found the secret that unlocks flavor 
in a filter cigarette. Cowboy 4 
cowgirl. (In Life, Mar. 14, i960, 
p. 4 of cover) Appl. author: Liggett 
4 Myers Tobacco Co. © 10Mar60; 
KK149432. 
L & M has done it again; L & M has 
found the secret that unlocks flavor 
in a filter cigarette. Ice skaters. 
(In Look, Feb. 16, i960, p. 4 of 
cover) © 2Feb60; KK149450. 
L 4 M has found the secret that un- 
locks flavor in a filter cigarette. 
Garden scene. (In Life, May 9, 
I960, p. 11) © 5May60; EEL 51595. 
L 4 M has found the secret that tin- 
locks flavor in a filter cigarette. 
Rain scene, (in Life, Apr. 18, 
I960, p. 4 of cover) © 14Apr60; 
KK151596. 
Men of America: freighter crew. 
Chesterfield king, (in Look, 
Jan. 20, 1959) Appl. author: 
McCann-Erickson, Inc. © 6Jan59; 
KKI49859. 
Men of America: snow squad. Chester- 
field king. (In Parade, Feb. 1, 
1959, p. 16) Appl. author: McCann- 
Erlckson, Inc. © lFeb59; KKI5098O. 
Men of America: the ranch hands. 
Chesterfield king. (in Life, 
Jan. 26, 1959) Appl. author: 
McCann-Erickson, Inc. © 22Jan59; 
KK1 50213. 
New i960 L & M brings you taste, more 
taste, more taste by far, yet low in 
tar. Football scene. (In Life, 
Nov. 16, 1959, p. 11) © 12Nov59; 
KK149452. 
New i960 L & M brings you taste, more 
taste, more taste by far, yet low in 
tar. Indoor barbecue. (In Life, 
Nov. 2, 1959, p.46-47) © 290ct59; 
KKL*9*53. 
New i960 L & M brings you taste, more 
taste, more taste by far, yet low in 
tar. Hew Year's Eve party, (in Life, 
Nov. 30, 1959, P. 17) © 26Nov59; 
KKI49451. 
Still young and beautiful at age 75J 
L 4 M. Statue of Liberty. Jls. 
Look, Oct. 27, 1959, p.* of cover) 
© 130ct59; KK149447. 
They said it couldn't be done: L 4 M. 
Endorsed by James Arnoss. [Picnic; 
bear rummaging in basKetj (In Look, 
Sept. 29, 1959, p.* of cover) 



© 15Sep59i KK1 



49?*9. 



•rney Bald it couldn't be done; L & M. 
Endorsed by Jame3 Arness. State 
Fair. (In Look, Sept. "I, 1959, 
p. 13) © l8Aug59; KK149448. 
3 cheers for the red, white and blue 
the new class In cartons . Chester- 
field. (In Life, June 10, 1957) 
Appl. author: McCann-Erickson, Inc. 
© 6jun57; KK1 48216. 

LINCOLN METAL PRODUCTS CORP. © 
Beautyware; sandalwood spatter. 
4 pc. stackable canister set 4 6 
other items. © 29Feb60; KKI50754. 
Beautyware 3 piece range set. Salt 
and pepper set 4 2 other sets. 
© 29Jan60;KKl 50753. 
New larger capacity fills all nursery 
needs; 20 quart square step-on 
Beautycan; Beautyware. © lMar60; 
KK1 50982. 
Our proudest new achievement, giant 
capacity 20 quart square step-on 
Beautycan; Beautyware. © !Mar60; 
KK1 50983. 

LINGUA-MOSICA. © 

Lodestar. Symbolic birds pursuing 
contrails of star. Appl. author: 
Clarence B. Brown. © 2Jan60; 
KK148280. 

LIPE-ROLLWAY CORP. © 

Clutches. Mar. 1, i960. (Catalog 
no. 6) Appl. author: James Howard 
Williams. © 2May60; KK1 51931. 

LIPTON (THOMAS J.) INC. © 

Wish-Bone cheese dressing. Contents 

one gallon. © 8Jan60; KKI5O633. 
Wish-Bone Italian dressing. Contents 

one gallon. © 200ct59; KKI5O632. 

Wish-Bone Russian dressing. Contents 

one gallon. © 21Jan60; KKI50634. 

LITECRAFT MANUFACTURING CORP. © 
Alzak recessed wall wash light. 

(Cat. no.G536) © HSep59; KK149462. 
Lite-Graf; 14" ceiling pan 3-100W. 

(Fixture catalog, no. Y202) Appl. 

author: J. L. Kilpatrick. 

© 19Mar60; KKI50017. 
Lite-Graf; recessed Hi-Hat 1-150W. 

(Fixture catalog, no. Y101) Appl. 

author: J. L. Kilpatrick. 

© 19Mar60; KK150015. 
Lite-Graf; recessed square 1-100W. 
(Fixture catalog, no .Y40l) Appl. 

author: J. L. Kilpatrick. 

© 19Mar60; KK150018. 
Lite-Graf; recessed square 1-200W. 

(Fixture catalog, no. Y402) Appl. 

author: J. L. Kilpatrick. 

© 19Mar60; KK150019. 
Lite-Graf; 10" ceiling pan 2-75W. 

(Fixture catalog, no. Y20l) Appl. 

author: J. L. Kilpatrick. 

© 19Mar60; KK150016. 

LITTLE, JOHN M. SEE Reduceall. 

LOCAL ADVERTISING, INC. © 

Fleet. Insurance. Appl. author: 

Stanley F. Withe. © 21Mar60; 

KK1 50013. 
How our independence works to your 

advantage; insurance agent. Appl. 

author: Stanley F. Withe. © lMay60; 

KK1 51639. 
It's great to be independent. 

Insurance. Appl. author: Stanley F. 

Withe. © 21Mar60; KKI50OII. 
Ten reasons why this name should be on 

all your policies; independent insur- 
ance agent. Appl. author: Stanley F. 

Withe. © IMaySO; KKI51638. 
We're free to take your side. 

Insurance. Appl. author: Stanley F. 

Withe. © 21Mar60; KK1 50012. 

LOFT CANDY CORP. 

Rose package; miniature chocolates. 
Net weight 1 pound. C Loft Candy 
Shops, aeeepted alternative designa- 
tion of Loft Candy Corp.; 17Feb60; 
KKl*9*6l. 



1960 



CURRENT REGISTRATIONS 



47 



1 Vitamin lollypops. 30 day supply. 

© Loft Candy Shops, accepted alter- 
native designation of Loft Candy 
Corp. (in notice: Loft); 23Mar60; 
KK150038. 

LOFT CANDY SHOPS. SEE Loft Candy Corp. 

LOMA STONE SALES CO., INC. © 

Loma stone, a unique veneer with all 
the realistic appearance of quarried 
stone. © llMar60; KK149658. 

LONG (W. E.) CO., IBC. © 

Because it's blenderized, it's white 
velvet smooth; Nissen's Old Home 
bread. Two gloved hands holding 
slices of bread. (in Greenfield 
recorder-gazette, Mar. 31, I960, 
p. 20) © 31Mar60; KK1 51848. 
White velvet smooth; Nissen's Old 
Home bread. Gloved hand at top 
holding slice of bread, (in Nashua 
telegraph, Mar. 23, I960, p. 13) 
© 23Mar60; KK1 52159. 

White velvet smooth; Nissen's Old Home 
bread. Gloved hand from center 
bottom holding loaf of bread, (in 
The Gardner news, Mar. 31, I960, 
p. 16) © 31Mar60; KK1 51847. 
White velvet smooth; Nissen's Old Home 
bread. Gloved hand from left side 
holding slice of bread, (in The 
Evening gazette, Worchester, Mass., 
Mar. 28, I960, p. 9) © 28Mar60; 
KK1 51846. 
White velvet smooth; Nissen's Old Home 
bread. Gloved hand holding loaf of 
bread; gloved hand lifting slice from 
same loaf, (in Worcester dally tele- 
gram, Apr. 1, I960, p. 15) © lApr60; 
KKI5185O. 
White velvet smooth; Nissen's Old Home 
bread. Loaf of bread at top being 
held by gloved hand extending from 
lower left-hand side, (in The Gard- 
ner news, Apr. 7, I960, p. 9) 
© 7Apr60; KK151849. 

LORVIC CORP. © 

Decalcifier cleans sterilizers, auto- 
claves, vaporizers. © 19Feb&0; 
KK149276. 

Progress report and bibliography on 
the use of systemic fluorides. 
© 6jun60; KK1 51725. 

Your dealer can supply you 4 new 
products for the dental and medical 
profession. Vapor phase rust in- 
hibitor & 3 other products. 
© 29Peb60; KK149275. 

LOWE, HENRY VINCENT. © 

Vacation time is anytime; leave your 
telephone answering to us 
© 12May60; K5Q 51124. 

LOWE (JOE) CORP. © 

Banana Bi-slcle; delicious banana fudge 
on-a- stick. 9BB4. Appl. author: 
Sydney Weiss. © 4Dec59; KK148790. 
Banana Bi-sicle, built for two. 9BB1. 
Appl. author: Max Llebman. 
© l8Nov59; KK148804. 

Banana Dazzle Ice cream bars. 4 pak. 
Net contents 12 fl. oz. Appl. au- 
thor: Max Liebman. © 23Dec59; 
KK148792. 

Cherry Dazzle Ice cream bars. 4 pak. 
Net contents 12 fl. oz. Appl. au- 
thor: Max Liebman. © 23Dec59; 
KK148796. 

Deliciously coated on-a-stlck Banana 
Dazzle. Appl. author: Max Liebman. 
© 290ct59; KK148793. 

Deliciously coated on-a-stick, Banana 
Dazzle. 9BD1. Appl. author: Sydney 
Weiss. © 150ct59; KK148805. 

English toffee, crispy coated on-a- 
stlck. 9ET4. Appl. author: Sydney 
Weiss. © 4Dec59; KK148795. 

English toffee ice cream, crispy 
coated on-a- stick. 9ET1. Appl. 
author: Sydney Weiss. © l8Nov59; 
KK148794. 



The family flavorlte. B89. Appl. 

author: Max Liebman. © 19Aug59; 

KK148797. 
1st prize, the people's choice. 

B85. Appl. author: Max Liebman. 

© 19Aug59; KK148800. 
Luscious Sidewalk banana split on-a- 

stick. 9SBS1. Appl. author: 

Sydney Weiss. © 30Sep59; KKl48806. 
New, crispy crunchy coated, Sidewalk 

malted, a delicious chocolate malted 

on-a-stick. 95M1. Appl. author: 

Max Liebman. © 30Sep59; KK148803. 
Pantry pirates love. B84. Appl. 

author: Max Liebman. © 19Aug59; 

KK148799. 
The perfect treat. B88. Appl. author: 

Appl. author: Max Liebman. 

© 19Aug59; KK148791. 
Sidewalk banana split. 4 Ice cream 

bars. Net contents 12 fl. oz. 

Appl. author: Max Liebman. 

© 23Dec59; KK148798. 
Sidewalk banana split on-a-stick. 

9SBS4. Appl. author: Sydney Weiss. 

© I60ct59; KK148789- 
Sidewalk malted; delicious chocolate 

malted ice cream bars. 4 pak. 

Net contents 12 fl. oz. Appl. au- 
thor: Max Liebman. © 23Dec59; 

KK148802. 
Sidewalk malted; delicious chocolate 

malted on-a-stick; crispy crunchy 

coating. Appl. author: Max Liebman. 

© 290ct59; KK148801. 
6 Florida lemon bars. 9FL1. Appl. 

author: Max Liebman. © 29Dec59; 

KK148787. 
6 Florida lemon bars. (6 Florida 
orange bars) Net contents 15 fl. 
ozs. 9 FL 2. Appl. author: Sydney 
Weiss. © 150ct59; KK148788. 

LUCKY HEART COSMETICS. 

How to make extra money in spare time 
by making women your best friends; 
cosmetics. (In Cavalier, Apr. I960, 
p. 69) © Lucky Heart Cosmetics, 
accepted alternative designation of 
Lucky Heart Laboratories, Inc.; 
25Febfe0; KK150113. 

$1 brings you $10 worth of Lucky 
Heart cosmetics. (In Jet, Apr. 14, 
I960, p. 65) © Lucky Heart Labora- 
tories, Inc., accepted alternative 
designation of Lucky Heart Cosmetics 
(in notice: Lucky Heart Cosmetics); 
7Apr60; KK1 50409. 

Why we offer you this $10.00 kit of 
Lucky Heart cosmetics for only 
$1.00. (In Ebony, Mar. i960, p.105) 
© Luoky Heart Laboratories, Inc., 
accepted alternative designation of 
Lucky Heart Cosmetics (in notice: 
Lucky Heart Cosmetics) • l8Feb60; 
KK1 50820. 

LUCKY HEART LABORATORIES, INC. SEE 
Lucky Heart Cosmetics. 

LUCOR CORP. © 

Creme Vitonla. Antoine is a genuis. 
(In Harper's bazaar, Feb. I960, 
p. 74) Appl. author: Heineman, 
Kleinfeld, Shaw & Joseph, Inc. 
© lFeb60; KK149038. 

Have a love affair with the sun, it 
kisses you with color; Bain de Solell 
Antione. (In Miami Beach sun, 
Jan. 25, I960, p. 4) Appl. author: 
Heineman, Kleinfeld, Shaw & Joseph, 
Inc. © 25Jan60; KK148843. 

Have a love affair with the sun, It 
kisses you with color; Bain de 
Soleil, Antoine. (In The New Yorker, 
May 28, I960, p. 13) Appl. author: 
Heineman, Kleinfeld, Shaw & Joseph, 
Inc. © 26May60; KK151424. 

LUDWIG MANUFACTURING CO., INC. © 
Apple slicer-corer. Appl. author: 

Arne B. Moeller. © 5Jan60; KK148938. 



LUKE, JOSEPH W. © 

Luke's stew. Net wt. 15 1/2 oz. 
© 12Apr60; KK1 50442. 

LUMBERMENS MUTUAL CASUALTY CO. © 
Now, borrow money from your bank; 
consumer credit collateral bond. 
© 15Dec59; KK149002. 

LUNSFORD, THOMAS J. © 

Identification tags for pets and 
people. © l8Nov59; KK148921. 

LUSTRASILK CORP. OF AMERICA, INC. 

At work or play, your hair stays soft 
and lovely; home permanent, (in 
Ebony, July 1959, p. 101) © Lustra- 
silk Corp., accepted alternative 
designation of the Lustrasllk Corp. 
of America, Inc.; 15Jun59; KK151566. 
At work or play, your hair will stay 
and stay; home permanent, (in 
Ebony, Nov. 1959, P-175) © Lustra- 
silk Corp., accepted alternative 
designation of the Lustrasllk Corp. 
of America, Inc.; 150ct59; KKI51565. 
Bring new beauty to hard-to-manage 
hair with Lustrasllk; straighten 
super-curly hair safely without 
damage. Home permanent, (in 
Ebony, Mar. 1959, P.12l) © Lustra- 
silk Corp., accepted alternative 
designation of the Lustrasllk Corp. 
of America, Inc.; 15Feb59; KK151570. 
On her big day, she wouldn't be with- 
out Lustrasllk; home permanent. 
(in Ebony, June 1959, P.129) 
© Lustrasllk Corp., accepted alter- 
native designation of the Lustrasllk 
Corp. of America, Inc.; 15May59; 
KK151567. 
Straighten super-curly hair safely 
without damage; home permanent. 
(In Ebony, Jan. 1959, P.85) 
© Lustrasllk Corp., accepted alter- 
native designation of the Lustrasllk 
Corp. of America, Inc.; 15Dec58; 
KK151568. 
Thrill to exciting, new hair beauty 
with the one home permanent you can 
really trust, (in Ebony, Nov. 1958, 
p. 159; © Lustrasllk Corp., accepted 
alternative designation of the Lustra- 
silk Corp. of America, Inc.; 150ct58; 
KKI51569. 

M 

MCC. SEE McCormick & Co., Inc. 
MCK & R. SEE McKesson & Robbins, Inc. 

M. G. M. P. SEE Memory Garden Memorial 
Park. 

M. H. M. CO. SEE Martin (M. H.) Co. 

M. L. M. K. SEE Mrs. Leland's Master 
Kitchens. 

M. M. P., INC. SEE Master Metals 
Products, Inc. 

M. P. SEE Magla Products. 

B. P., INC. SEE Michigan Peat, Inc. 

MWGC. SEE Monite Waterproof Glue Co. 

MAC PANEL CO., INC. © 

Now, Immediate delivery of control 
panels and wires In Canada. Canada, 
(in Office equipment & methods, Apr. 
I960, p. 15) Appl. author: Conrad C. 
Kohlheyer. © lApr60; KK151921. 
We're proud. (In Management methods, 
May I960, p. 18) © lMay60; 
KK151922. 

MCCORMICK & CO., INC. © 

Egg decorating kit. 1254. Contents: 
1 pkg. assorted McCormick food 
colors. © 10Feb60; KK150034. 



48 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MCCORMICK & CO., INC. -Con. 

Make Easter gayer, brighter this 
popular, colorful way. McCormiek- 
Schilling food colors ; vanilla. 
(in Everywoman's family circle, Mar. 
I960, p. 69) © l8Peb60; KK149597. 



MCCULLOUGH, CHARLES W. 
Co. 



SEE Paula Motto 



MCCURDY & CO., INC. © 

A bell, a wreath, and a candle light. 
(In Rochester times-union, Dec. 17, 

1959, P. 5) © 17Dec59; KK149661. 
The fabulous years start at fifty. 

(In Rochester times-union, Apr. 19, 

I960, p. 5) © 19Apr60: KKlMion 
If Santa ever needs a secretary, you'll 

qualify. (in Rochester times-union, 

Dec. 1, 1959, P. 5) © lDec59; 

KK149659. . 

Jazz, jets, basketball and boys. (In 

Rochester democrat & chronicle, 

Mar. 16, I960, p. 5) © l6Mar60; 

KK150001. 
A mother is someone who takes the 

smallest piece of pie. (in Rochester 

times-union, Apr. 28, I960, p. 5) 

© 28 Apr 60; KK151489. 
Never sell a woman short. (In 

Rochester democrat & chronicle, 

Mar. 5, I960, p. 5) © 5Mar60; 

KK150000. 
So they lived happily ever after. 
(In Rochester democrat & chronicle, 

Feb. 5, I960, p. 5) © 5Peb60j 

KK149586. 
Walt 'til I put on some lipstick. 

(In Democrat and chronicle, 

Rochester, N.Y., Jan. 9, I960, p. 5) 

© 9Jan60; KK151364. 
We're going to have six of them, (in 

Rochester democrat and chronicle, 

Jan. 22, i960, p. 5) © 22Jan60; 

KK1 51365. 
what ever happened to spring? (In 

Democrat and chronicle. Rochester, 

N.Y., May 7, I960, p. 5) © 7May60; 

KK1 51488. 
What on earth rhymes with February? 
(In Rochester democrat & chronicle, 
Feb. 18, I960, p. 5) © l8Feb60; 

KK149585. 
You-know-who has come back again. 
(In Rochester democrat & chronicle, 
Nov. 21, 1959, P- 5) © 21Nov59; 
KK149660. 

MACFARLANE, ESTAMAE. © 

Estamae's circus fun and ball bounc- 
ing. SEE Estamae Rhythm Records. 
Estamae's let's have fun dancing. 
Social and variety dances. 
(Album no. 3) © 7<Jun54; KK15155^. 

MCGILVERY, R. W. 

Gilson Medical Electronics. SEE 
Sallach, H. J. 

MCGOWN (PEARL K. ) INC, © 
Dear HooKrafTsman. 
© 15Jan60; KK148297- 
© 15Feb60; KK150399- 
© 15Mar60; KKI50598. 
© 15Apr60; KKI50565. 
© 15May60; KKI51396. 

MCGRAW-EDISON CO. INTERNATIONAL METAL 
PRODUCTS DIVISION. © 
Alpine air coolers general catalog 

1960. (Form AV-2-6001) © 4jan60; 
KK149302. 

Alpine residential air coolers; luxury 
air cooling at low cost. (Form 
AV-2-6051) NM: revision & additions. 
© 8Jan60; KK149844. 
Arctic Circle air coolers general 
catalog i960. (Form AV-1-6001) 
© 4Jan60; KK149301. 
Here are 7 easy steps to bigger Income 
with Arctic Circle coolers. (Form 
no.AV-1-6008) © HJan60; KK149845. 



Sales building advertising and mer- 
chandising material; i960. Alpine 
air coolers. (Form AV-2-6002) 
NM: revision & additions. © 4Jan60; 
KK149299. 

Sales building advertising and mer- 
chandising material; i960. Arctic 
Circle air coolers. (Form AV-1-6002) 
NM: revision & additions. © 4jan60; 
KK149200. 

MCHUGH, EDWARD F. © 

The ABC home study landscape system. 

© lDec59; KK147970. 
Do-it-yourself landscaping with step- 
by-step Instruction. © lDec59; 
KK147971. 
Sales manual for landscape salesmen. 
© lDec59; KK147969. 

MCHUTCHISON & CO. © 

Be thrilled, grow frilled begonias. 
A Mac-Pak product. Belgian begonias. 
Appl. author: Sweeney, Krist & Dlmm. 
© 15Dec59; KK147985. 
Cactus dahlias. A Mac-Pak product. 
Appl. author: Sweeney, Krist & Dimm. 
© 15Dec59; KKI47987. 
Dinnerplate dahlias. A Mac-Pack 
product. Appl. author: Sweeney, 
Krist & Dimm. © 15Dec59; KK147986. 
Distinction is yours when you select 
prestige custom grown glad3. A Mac- 
Pak product. Appl. author: Sweeney, 
Krist & Dlmm. © 15Dec59; KK147989. 
For fragrance, It's lily of the valley. 
A Mac-Pak product. Appl. author: 
Sweeney, Krist & Dimm. © 15Dec59; 
KK147988. 
Globe dahlias. A Mac-Pak product. 
Appl. author: Sweeney. Krist & 
Dlmm. © 15Dec59; KKI47983. 
The hot weather special for your gar- 
den; mass these hardy long-lasting 
phllox for a world of color. A Mac- 
Pak product. Appl. author: Sweeney , 
Krist & Dlmm. © 15Dec59; KK147984. 

MCILHENNY CO. © 

Add excitement to eggs, add Tabasco, 
the seasoning that sings. (In 
Ladies' home Journal, Mar. i960, 
p. 48) Appl. author: Fitzgerald Ad- 
vertising Agency, Inc. © 25Feb60; 
KK149371. 
Add the gourmet dash of Tabasco; new 
chef's size makes it so easy, (in 
Restaurant management, Feb. i960, 
p. 105) Appl. author: Fitzgerald 
Advertising Agency, Inc. © lFeb60; 
KK149642. 
In the restaurant business, a man Is 
known by the condiments he keeps. 
Tabaco. (In Volume feeding manage- 
ment, Jan. I960, p. 63) Appl. author: 
Fitzgerald Advertising Agency, Inc. 
© 4jan60; KK148178. 
New time-saving, money-making aids from 
Tabasco, the pepper sauce that adds 
so much, costs so little, (in Res- 
taurant management, June I960, p.9l) 
Appl. author: Fitzgerald Advertising 
Agency, Inc. © Uun60; KK151682. 

MCKESSON & ROBBINS, INC. © 

After the game, the happiest scotch; 
Martin's original V.V.O. (in New 
York daily news, Feb. 5, I960, p. 52) 
© 4Feb60; KK1 50977. 
After the game, the happiest scotch; 
Martin's original V.V.O. fin The 
New York times, Mar. 1, i960, p. 38) 
© lMar60; KK1 50964. 
Bertani is polite; Bertarose. Wine, 
(in The New York times magazine, 
Mar. 13, I960, p. 89) © 13Mar60 
(in notice: 1959); KKI50961. 
Bertani Is shy; Soave. Wine, (in The 
New York times magazine, Apr. 3, 
I960, p. 124) © ?Apr60 (in notice: 
1959); KK150958. 



Bertani is sparkling; Reciotto. Wine, 
(in The New York times magazine, 
Mar. 6, i960, p. 72) © 6Mar60 (in 
notice: 1959); KK1 50959. 
Bertani is tender; Bardolino. Wine, 
(in The New York times magazine, 
Mar. 27, I960, p. 106) © 27Mar60 (in 
notice: 1959); KKI5096O. 
Colonel Chapin and Mr. Gore. I'm proud 
indeed, sir, to have you represent 
the great colors of Chapin & Gore, 
symbol of the southland's greatest 
bourbon, (in Chicago sun-times, 
Dec. 4, 1959, p. 58) © 4Dec59; 
KK150957. 
Fond of things Italiano? Try a sip of 
Galliano; liqueur, (in Sports 
illustrated, May 23, i960, p. 77) 
© 19May60; KK152008. 
Fond of things Italiano? Try these 
drinks with Galliano; liqueur, 
(in Sports illustrated, Mar. 28, 
I960, p. 14) © 24Mar60; KKI50965. 
For the happiest sales, the happiest 
scotch; Martin's original V.V.O. 
(In Liquor store, Mar. i960, p. 27) 
© IMarbO; KKI50968. 
The happiest scotch; Martin's original 
V.V.O. (In Life, Mar. 28, i960, 
p. 74) © 24Mar60; KK150973. 
The happiest scotch in Georgia; 
Martin's original V.V.O. (In 
The Atlanta constitution, Feb. 11, 
I960, p. 34) © HFeb60; KK152011. 
The happiest scotch 'n soda; Martin's 
original V.V.O. (in Life, Apr. 11, 
I960, p. 100) © 7Apr60; KK150972. 
The happiest scotch 'n water; Martin's 
original V.V.O. (in Life, May 23, 
I960, p. 70) © 19May60; KK152009. 
Have a new beauty figure for fall; 
Kessamin plan, (in The Saturday 
evening post, Sept. 14, 1957, p.102) 
© l4Sep57; KK149535- 
Liquore Galliano. Fond of things 
Italiano? Try a sip of Galliano. 
(In The New Yorker, Mar. 5, i960, 
p. 73) © 3Mar60; KK150318. 
Looking for the costlier English gin 
Americans now have firmly in hand? 
Lamplighter. (In The New Yorker, 
Mar. 12, I960, p. 146) © 10Mar60 
(in notice: 1959); KK150966. 
Massive retaliation; Lamplighter gin. 
(in The New Yorker, Feb. 28, 1959, 
p. 75) © 26Feb59; KKI50967. 
Now the English gin you've heard about 
is here; cocktail time is Lamplighter 
time. (In Cleveland plain dealer, 
May 6, I960, p. 38) © 6May60; 
KK1 52010. 
We Just ran out of the world's best 
bourbon, Col. Chapin. Better run 
out for some more, Mr. Gore. Chapin 
& Gore. (In Chicago 3un-times, 
Mar. 24, i960, p.7l) © 24Mar60; 
KK1 50963. 

We're sitting on top of the world, 
Col. Chapin. On top of the world's 
best bourbon, Mr. Gore. Chapin & 
Gore Old Reserve. (In The Saturday 
evening post. Mar. 12, i960, p. 76) 
© 8Mar60; KKI5O317. 
When the grand gesture is expected; 
Martin's 12 year old scotch. [Pro- 
ducer's party; men shaking hands] 
(in Sports illustrated, Sept. 28, 
1959, P. 67) © 24sep59; KK150971. 
When the grand gesture is expected; 
Martin's 12 year old scotch. [Pro- 
ducer's party; woman atop table, 
waving plumes] (in Business week, 
Nov. 14, 1959, P.21) © 13Nov59; 
KK1 50970. 
When the grand gesture is expected, 
serve the scotch with the background; 
Martin's 12 year old scotch. (In 
The New Yorker, Apr. 2, I960, p.l49) 
© 31Mar60; KKI50969. 



I960 



CURRENT REGISTRATIONS 



49 



World's best bourbon, Col. Chapln. 
My empty bottle proves It, Mr. Gore. 
Chapln & Gore. (In Chicago sun- 
times, Mar. 17, I960, p. 63) 
© 17Mar60; KKI50962. 

MCMANUS, BEHYL J. M. 

El camino real. SEE Houghton Mif- 
flin Co. 

MCNAUGHTON, MARGARET. © 

Final, final, final; terrific fur 

bargains. (In Los Angeles times, 

Jan. 25, I960, pt.l, p. 11) Appl. 

author: Harry Uswald. © 25Jan60; 

KK149824. 
Minks. Regal Furs. (In Los Angeles 

times, Aug. 3, 1959, ptJ, p.ll) 

Appl. author: Harry Uswald. 

© 3Aug59; KK149341. 
Terrific fur bargains; minks. Regal 

Furs. (In Los Angeles times, 

Oct. 1, 1959, pt.l, p. 25) Appl. 

author: Harry Uswald. © 10ct59; 

KK14935L 
We thank all of you; terrific fur 

bargains. (In Los Angeles times, 

Aug. 17, 1959, pt.l, p. 13) Appl. 

author: Harry Uswald. © 17Aug59; 

KK149919. 

MCNEIL LABORATORIES, INC. © 

Available soon, striking results In 
superficial fungous infections; 
Grifulvin. © 3Jun59; KK149700. 

Available soon, the first effective 
oral treatment of ringworm Infec- 
tions; Grifulvin. © 27May59; 
KKU9703. 

Available soon, uniquely effective 
in tinea corporis, tinea pedis; 
Grifulvin. © Uun59; KK149701. 

A fundamentally new therapeutic 
approach; Grifulvin, orally effec- 
tive agent for ringworm. 
© 25Jul59; KK149705. 

Grifulvin Is Grlseofulvln, the first 
orally effective treatment for ring- 
worm. © 20Jul59; KK149698. 

Grifulvin, now available; first orally 
effective agent for ringworm Infec- 
tions. © 16Jul59; KK149708. 

Now available, a basic dermatologlc 
achievement; Grifulvin. © 10Aug59; 
KK149707. 

Now available, a milestone In the 
treatment of superficial fungous 
infections; Grifulvin. © 6Aug59; 
KK149704. 

Now available, an advance In the 
treatment of superficial fungous 
Infections comparable to penicillin 
In bacterial Infections; Grifulvin. 
© 17Aug59; KK149706. 

Now, dramatic Improvement In tradition- 
ally refractory ringworm Infections; 
Grifulvin. © 16 Jul 59; KK149702. 

Now it's here, effective oral treatment 
of ringworm Infections; Grifulvin. 
© 4Aug59; KK149699. 

MAGLA PRODUCTS. © 

Color Mats pastel ironing board cover. 

No. 856. © Herbert Glatt d.b.a. 

Magla Products; 31Dec59; KK149257. 
Cotton Belle flannel back ironing board 

cover and Oliun pad set. N0.7056. 

© Herbert Glatt d.b.a. Magla Products; 

31Dec59; KK149254. 

MAOHAFLUX CORP. © 

Are you the one who selects testing 
equlpaent? (in Steel Magazine, 
Mar. 21, I960, p. 135) Appl. author: 
Stoetzel & Associates, Inc. NM: 
revision. © 21Mar60; KE.5O859. 

MAGNETIC DEVICES, INC. © 

Electro-Lab; model 100, a complete 
electrical laboratory. Appl. au- 
thor: Osborne I. Price, Jr. 
© 5May60; KKI51825. 



MAHON (THOMAS J.) INC. © 

Pheynl-Drane drains the sinuses; nasal 
spray with suction. Catalog no. 200. 
30 cc. © 23Dec59; KK148482. 

MAICO ELECTRONICS, INC. © 

Maico presents a glamorous fashion 
discovery; Whisper-Lite Hear-Rlngs. 
© 5Jan60; KK148920. 

MAINTENANCE ENGINEERING CO. © 

Ready reference list of Meco products. 
Appl. author: J. P. Tyrrell. 
© l8Mar60; KKllj.9630. 

MAINTENANCE, INC. © 

Vynatex 23, a new dimension for asphalt 
pavements; color. Appl. author: 
A. C. Palm. © 23Apr60; KK151440. 



MALLORY (P. R.) & CO., INC. © 

Capacitors; catalog. (Form no. 9-1 
NM: revisions. © 8Feb60; KK1498 



MANCO WATCH STRAP CO., INC. © 

Topps expansion watch band; double- 
plated for durable wear. © 23Feb60; 
KK149603. 
Topps expansion watch band; wrist 

shaped to fit better with replacement 
spring bars. © 23Feb60; KK149602. 
Topps snake chain watch band. 
© 23Feb60; KK149604. 

MANNEQUIN SHOES. 

Get the point; Demi Tasse. (in Charm, 
Feb. 1959, p. 27) © Mannequin Shoes 
(in notice: Mannequin Shoes, a divi- 
sion of General Shoe Corp.); 25Jan60; 
KK1 49849. 

MANPOWER, INC. © 

100 ways to save money In packing, 
shipping and 3tockroom operations. 
M-262. © 13Aug59; KK148279. 

MARATHON DIVISION, AMERICAN CAN CO. 
See American Can Co. Marathon Divi- 
sion. 

MARC PAUL, INC. © 

Bruce MacFee. © lSep59; KK14959L 

MARCAL PAPER MILLS, INC. © 

Auto hankies in handy attachable dis- 
penser. Whisper soft, 10" x 10", 
extra large, hemmed edge, 60 single 
sheets, 30 two-ply. © 3May60; 
KK151534. 

Camellia super quality tissues; white. 
65O sheets, 4 1/2 x 4 1/2 Inches. 
© 5Jan56; KK1 51014. 

Handy Fluff Out dispenser box; pink. 
Facial tissues. 400 tissues, 200 
doubles; size 9 3A" * 8 1/2". 
© 30Dec59; KK150629. 

MARCUS, LOUIS. © 

Spring, Easter and summer display 
guide; '60. NM: additions & revi- 
sions. © l8Jan60; KK148608. 

MARGHAB (EMILE) INC. © 

Linens; price list. Round and large 
cloth sets [& 11 other linens] 
© 30Sep59; KK148833. 

MARGLEN, JULIETTE. 

A Faberge presentation. (In The New 
Yorker, Jan. 24, 1959, p.13) 
© Faberge, Inc. d.b.a. Juliette 
Marglen; 22Jan59; KEL50210. 

MARIETTA METAL PRODUCTS CORP. © 
New, completely assembled Marietta 
reverse flow, boiler-burner unit; 
Magic-Heat. Appl.- author: John 
Hancock. © 29Dec59; KK148631. 



MARC 'ANDY, INC. © 

Persona labels, your personal Identi- 
fication label. 300 labels. 
© 150ct59; KK148044. 



MARKEL (L. FRANK) & SONS. © 

Hygrade and Flexite tubings. Sample 

file; select-it chart. © 7Dec59; 

KK148051. 
Hygrade polytube flexible, polyester 

varnished, fiberglass tubing. 
Price sheet 171. May 1959. 

© 7Dec59; KK148047. 
Hygrade silicone lmpregnanted fiberglass 

tubing and sleeving. Price schedule 

172. Feb. 1959. © 7Dec59; 

KK148048. 
Hygrade silicone rubber coated fiber- 
glass tubing. Price schedule 175. 

Feb. 1959. © 7Dec59; KK148046. 
Hygrade thermoflex flexible fiberglass 

sleeving. Price schedule 17b. Feb. 

1959. © 7Dec59; KK148049. 
Hygrade VF flexible fiberglass tubing 

and sleeving. Price schedule 177. 

Feb. 1959. © 7Dec59; KK14805O. 

MARKET FORGE CO. © 

Mark-2 shelving uses all available 

storage space. © 10Nov59; KK1 51383. 
Medi-Prep medicine station. 
© 80ct59 (in notice: i960); 
KK151382. 
New Marketler storeroom shelving. 

© 9May60j KK151384. 
Now all you need are Heimbach's rolls, 
(in Evening chronicle, Allentown, 
Pa., May 25, i960, p. 53) © 25May60; 
KK151685. 

MARKETING & ADVERTISING ASSOCIATES. © 
Now all you need is Heimbach's bread, 
(in Allentown evening chronicle, 
Apr. 27, I960, p. 42) © 27Apr60; 
KK151125. 

MARKWELL MANUFACTURING CO., INC. © 
L3 staple-gun kit. (L3 tacker kit) 
© 290ct59; KK149606. 

MARLAN CO. © 

Orange SlushAde base. 
© 7Jan60; KK148531. 



Net wt. 3 lbs. 



MARLENN PRODUCTS CO., INC. © 

Howdy, I'm B.O., the happy hobo; air 
freshener. © 30Nov59 (in notice: 
I960); KK149249. 

MARS, INC. © 

Cherry chocolate Marsettes. Net wt. 
1 5/8 oz. © 22 Jul 59; KK151300. 

MARTIN, JOE J. 

Jungle super freeway. 
Manufacturing Co. 



SEE Toro 



MARTIN (M. H.) CO. © 

There's lots of money available for 
approved language laboratories, and 
the sale is easy when you package 
electronic components in Harken 
listening booths. Appl. author: 
M. H. Martin. © 150ct59; KK148553. 

MARV-0-LUS MANUFACTURING CO. © 

Door caddy, model 50. Appl. author: 
Marvin Glassenberg. © 17Mar60; 
KK150165. 
New American flag display kit. Appl. 
author: Marvin Glassenberg. 
© 90ct59; KK148378. 

MASET, JOHN. © 

Dewkist plants. © l8Deo59; KKI50253. 
3 selections to choose from. Asst. 
no.21;31;4l. Plant line. 
© 4jan60 (in notice: 1959); 
KK148245. 

MASTER METAL PRODUCTS, IMC. © 

All new for '60; Masterware puts new 
go in pantryware sales. Breadette; 
Canetts; Sanette waxed bags, (in 
Housewares review, Jan. i960, p. 30) 
Appl. author: Lloyd Mansfield. 
© 4Jan60; DO. 51 077. 



50 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MASTER METAL PRODUCTS, INC. -Con. 

Exclusive new design, new sizes; 
model H Sanette. Waste receivers; 
waxed bags. (in Hospital progress, 
Jan. I960, p. 50) Appl. author: 
Lloyd Mansfield. © 5Jan60; 
KK1 51605. 

For the first time, wood-grained 
vinyl; Masterware. Appl. author: 
Lloyd Mansfield. © 15Feb60; 
KK149352. 

Masterware, all new for '60. Bread - 
ette; Canstte. (in Premium practice, 
Jan. I960, p. 54) Appl. author: 
Lloyd Mansfield. © 4jan60; 
KK151824. 

Masterware exclusively pioneers wood 
grained finishes. Pantryware. (in 
Premium practice, Apr. i960, p. 12) 
Appl. author: Lloyd Mansfield. 
© 5Apr60; KK151606. 

Masterware exclusively pioneers wood 
grained vinyl. Pantryware. (in 
Housewares review, Apr. i960, p. 95) 
Appl. author: Lloyd Mansfield. 
© lApr60; KK1 51607. 

MASTER PRODUCTS CO. © 

The early bird says, buy your mlmeo 
and office needs by April 30; save 
more than before. © HMar60; 
KK1 50821. 
Pre-spring bargain days. Automatic 
addresser [& other items] 
© 5Peb60; KK148750. 
25th anniversary sale. Clear-0-Scope 
[& other items] © 27May60; KK1 51513. 

MASURY (JOHN W.) & SON, INC. © 
EmalJ. 1 gallon U.S. standard. 
Leksandsmalare . © 15Jun51; 
KK1 51168. 

MATHEWS, DONALD H. , JR. SEE Mathews' 
Products . 

MATHEWS' PRODUCTS. 

Spray-Nu for that new car fragrance. 
Contents 12 ounces. ©Mathews' 
Products, D. H. Mathews, Jr.; 
10Jun60; KK151753. 

MATTHEWS (JAMES H. ) & CO. © 

An eternal tribute, when remembrance 
must be the very finest. Mountain 
View & 5 other memorials. (Leaflet 
B-471) © 23May60; KKI51688. 
The Grapevine; memoriallzation in 
everlasting bronze. © HMar60; 
KK149999. 

MAUI DIVERS OP HAWAII, LTD. © 

Black Coral, Hawaii's gem of romance 
handcrafted on the island of Maul. 
(Ako akoa eleele) © 24Nov59; 
KK1 51961. 

MEAD JOHNSON & CO. PABLUM PRODUCTS 

DIVISION. 

Baby, what an offer on the most widely 
distributed infant high protein 
cereal. (In Progressive grocer, 
Jan. 1959, p. 125) © Pablum Products, 
division of Mead Johnson & Co. (in 
notice: Mead Johnson & Co.); Uan59; 
KKL50108. 

What's new for dinner? Assorted Pab- 
lum pak. (in Parents' magazine & 
family home guide, Feb. 1959, P.75) 
© Mead Johnson & Co., Pablum Divi- 
sion (in notice: Mead Johnson & Co.); 
2£Jan59; KK150299. 

MEADE, BEATRICE E. SEE American Safe- 
guard Engineers. 

MEADE, JAMES H. SEE American Safeguard 

Engineers . 
MEARL CORP. © 

Murano colors; synthetic nacreous 
pigments. Mearlmaid; Haoromer. 
Appl. author: Leon H. Oreenstein. 
© l6May6Q; KK151641. 



MECHANICAL HANDLING SYSTEMS, INC. © 
System for the production of polyure- 
thane foam products. (Bulletin 
UF-2) Appl. author: Clifton W. 
Johnson. © 2Mar60; KK149910. 

MEMORY GARDEN MEMORIAL PARK, BREA, CALIF. 
A vlst to Memory Garden. © Memory 
Garden Memorial Park; 6Nov59; 
KK148168. 

MENNEN CO. © 

To every lady-in-waiting; new swaddling 
powder gives baby wet proof protec- 
tion against skin Infection. (In 
True story, Feb. 1959, P-7l) Appl. 
author: Grey Advertising Agency, Inc. 
© 6Jan59; KK149867. 

MERCANTILE NATIONAL BANK OF CHICAGO. © 
The doorway to tomorrow; 1959, 48th 
annual report. Appl. author: Hanson 
& Stevens, Inc. © 15Jan60; KKI50575. 

MERCHANDISE SELECTORS, INC. © 

Introductory offer ... power drill; 
Ram. Appl. author: Meyer Robbin. 
© 2Jul59; KK1 50852. 



MERCK & CO., INC. © 

Merck Introduces new faster-acting 
mastitis ointment and kicks it off 
with faster money sale3 programs 
for you; Bovltrin. (In American 
druggist, Nov. 3, 1958, p. 98) 
© 3O0ct58; KK1 50129. 

MERCURY RECORD CORP. © 

14 more newies but goodies. Stereo 
60241; MG 20581. © lMar60; 
KK149496. 

MERRIAM (G. & C.) CO. © 

The gift of confidence; Merriam- 
Webster. Collegiate dictionary. 
(In The Reader's digest, May i960, 
p. 214) © 21Apr60; KKI50678. 
Teenagers: the search for assurance. 
How Merriam-Webster helps to acquire 
it. Collegiate dictionary. (In 
True, Feb. i960, p. 13) © l8Jan60; 
KK148326. 



MERRICK MEDICINE CO. © 

Lamina, animal scours remedy, 
contents 8 fluid ounces. 
© 26Mav60; KK151704. 



Net 



MERRY MANUFACTURING CO. © 

My Merry coloring set. R595L. 

© 15Mar59; KKI50526. 
My Merry cosmetic shop. ST 11:200. 

© 15Apr60; KK1 50537. 
My Merry doll's hostess closet. 

No.C-8:200. © lMar58; KK148359. 
My Merry dolly's gift wrap set. 

R591L. © 15Mar59; KK150531. 
My Merry dolly's kitchen closet. 

No.C-10:59. © 4jan60; KK148203. 
My Merry ga3 station set. R603L. 

© 25Mar60; KK150525. 
My Merry hobby shop. ST-8:59. 

© 4Jan60j KK148202. 
My Merry Jewelry set. R604L. 

© 25Mar60; KK150528. 
My Merry Jewelry store. ST 10:200. 

© 15Apr60; KK150536. 
My Merry make-up. R33L. NM: 

revision. © Uan60; KK1 50533. 
My Merry nail polish set. R11L. 
Appl. states prev. pub. as My 
Merry manicure set. NM: revision 
& additions. © Uan60; KK1 50534. 
My Merry service station. ST-9:100. 

© 10Mar60; KKI50529. 
My Merry shampoo set. R22L. NM: 

revision. © Uan60; KKI50532. 
My Merry shaving set. R55L. 

NM: revision. © Uan60; KKI50527. 



My Merry tea set. R602L. © lFeb60; 

KK1 50530 . 
My Merry toy closet. C-ll:100. 
© 10Mar60; KKI50535. 

METALWORKS, LTD. © 

Introducing the new Roll-it hardware 
Multiflex shelf system. Canada. 
Appl. author: J H. Benjamin. 
© 31Mar60; KKI51770. 

METROPOLITAN LIFE INSURANCE CO. © 

Do you kiss your wife in public? (in 
Los Angeles times, Nov. 3, 1959, 
pt.2, p. 8) Appl. author: Young & 
Rubicam, Inc. © 3Nov59; KK151000. 
Does your family have these breakfast 
problems? Does Junior get up with 
no appetite and dawdle over his food? 
(In Good housekeeping, May i960, 
p. 29) Appl. author: Young & Rubicam, 
Inc. © 19Apr60; KKI51954. 
He loves me more than he lets on. 
(In The New York times, Feb. 15, 
I960, p. 28) Appl. author: Young & 
Rubicam, Inc. © 15Feb60; KK1 51002. 

Metropolitan millionaires; club 

Qualifying members for 1959. 
In The Weekly underwriter, Apr. 9, 
i960, p. 751) Appl. author: Young & 
Rubicam, Inc. © 9Apr60; KK1 50999. 
Part of an income. Could your wife 
and children live in a house like 
this? (In Life, Mar. 7, I960, p. 9) 
Appl. author: Young & Rubicam, Inc. 
© 3Mar60; KK151003. 
Security; father's salary. Your family 
can't get far in part of a ear. (In 
Life, Apr. 4, i960, p. 38) Appl. au- 
thor: Young & Rubicam, Inc. 
© 31Mar60; KK151004. 
Some things you should know about 
excessive drinking, (in Good house- 
keeping, Apr. I960, p. 29) Appl. au- 
thor: Young & Rubicam, Inc. 
© l8Mar60; KK151345- 
An urgent message to parents about 
polio. (In Good housekeeping, Mar. 
I960, p. 29) Appl. author: Young & 
Rubicam, Inc. © l8Feb60; KK151001. 

MIAMI PRODUCTS & CHEMICAL CO. © 
Miami Clarifier. © 13Apr60; 
KK150489. 

MICAHP CO. © 

Dusfil, fiberglass filter. Appl. 
author: Michael J. Camplone. 
© 27Feb60j KKL 51266. 

MICHIGAN CARTON CO. © 

Eggs. Barn & silo. Design E-701. 

One dozen. © 7Dec59; KK148123. 
Eggs. Hens on nest. Design E-700. 

One dozen. © 7Dec59J KK148122. 
Eggs and salad. Design no.804-B. 

One dozen. © 15JanbO; KK148807. 
Lawrence Hyatt fresh eggs. Design 
E 600. One dozen. O Uun60; 
KK1 52083. 
Ovid eggs. Design E 601. One dozen. 
© Uun60; KK1 52084. 

MICHIGAN CHEMICAL CORP. © 

All industrial grades MgO from one 
source. (In Chemical week, Jan. 30, 
i960, p. 74) Appl. author: Ares, 
Shaw & Ring, Inc. © 30Jan60; 
KK148785. 

Bromine In bulk; save dollars, saves 
time. (In Chemical A engineering 
ne*s, Hay 25, 1959, p.85) Appl. 
author: Ares, Shaw * Ring, Inc. 
© 25«ay59J KKL49163. 

Dialkylchloralkylamlne hydrochlorides; 
facile working tools for alkylation 
of amines. (In Chemical week, 
Nov. 21, 1959, P. 149) Appl. author: 
Aves, Shaw & Ring, Inc. © 21Hov59; 
KK14&786. 



1960 



CURRENT REGISTRATIONS 



51 



If you're looking for antistatic agents, 
sanitizers, textile softeners, start 
with lauryl bromide. (In Chemical 
week, Dec. 5, 1959, P.77) Appl. au- 
thor: Aves, Shaw & Ring, Inc. 
© 5Dec59i KK148327. 
Rare earths are doing these jobs in 
ceramics now. (In Ceramic industry, 
Apr. I960, p. 149) Appl. author: 
Aves, Shaw & Ring, Inc. © 15Apr60; 
KK1 50919. 
I ways you can get more business with 
new mixture for cereal equipment 
and grain bin fumigation; Pestmaster. 
Spot Shot; Fumlgant 73- (in Pest 
control, May I960, p. 25) Appl. au- 
thor: Aves, Shaw & Ring, Inc. 
© 5May60; KKI51503. 



MICHIGAN LLOYD J. HARRISS PIE CO. 
Sadie Dunn. 



SEE 



MICHIGAN PEAT, INC. © 

Floral Park Michigan peat. 25 lbs. 
Appl, author: Philip H. Hamerslough, 
Jr. © 25Peb60; KK149486. 

MIDWESTERN INSTRUMENTS, INC. © 

Direct recording, dual purpose 606 

oscillograph. Appl. author: H. D. 

Weatherly. © 30Jun59; KK148408. 
11 torque motor. Appl. author: H. D. 

Weatherly. © 5Nov59; KK148412. 
581 oscillograph. Appl. author: 

H. D. Weatherly. © 15Sep59; 

KK3A9076. 
4 Servovalve. Appl. author: H. D. 
Weatherly. © 20Nov59; KK148413. 
438A bridge balance. Appl. authors: 

H. D. Weatherly & Robert H. Glsh. 

© 15Sep59," KK149161. 
Magnecord D3 duplicator. Appl. author: 

H. D. Weatherly. © HDeo59; 

KK149159. 
Magnecord 817 DL storage. Appl. au- 
thor: H. D. Weatherly. © 30Nov59; 

KKL4915*. 
Magnecord 8l6x reproducer. Appl. au- 
thor: H. D. Weatherly. © 30Hov59; 

KKL49150. 
Magnecord N35B Citation. Appl. author: 

H. D. Weatherly. © 30Nov59; 

KK149160. 
Magnecord 100 series. Appl. author: 

H. D. Weatherly. © HDec59; 

KK149156. 
Magnecord P75 Editor II. Appl. author: 

H. D. Weatherly. © 30Nov59i 

KK149158. 
Magnecord PT63 series. Appl. author: 

H. D. Weatherly. © 30Nov59; 

KK149155. 
Mi Galvo handi-guide; galvanometer 

color code. Appl. author: I. L. 

Patterson. © 20Jul59J KK148615. 
Model 7 series Servovalves. Appl. au- 
thor: H. D. Weatherly. © 30Nov59; 

KKl491*8. 
Model 607 D/R direct recording, direct 

readout oscillograph. Appl. author: 

Paul Gregg. © 2Mar59; KK148409. 
Model 603 & 607 direct recording, 

direct readout oscillographs. Appl. 

author: H. D. Weatherly. © 200ct59; 

KK149152. 
Model 12 Servoampllfler. Appl. au- 
thors: Lloyd Cordell & H. D. Weather- 
ly. © 3Aug59; KK148414. 
958 mixer amplifier. Appl. author: 
H. D. Weatherly. © lFeb60; 
KK149843. 
940 dual-channel galvanometer drive 

amplifier. Appl. author: H. D. 

Weatherly. © 28Dec59," KK149157. 
9 torque motor. Appl. author: H. D. 

Weatherly. © 300ct59; KK148411. 
Oscillographs. 590; 591. Appl. 

author: Shirley J. Green. 

© 5Peb60; KK149&42. 



Series 561 oscillographs. Appl. au- 
thor: H. D. Weatherly. © 200ct59; 
KK149153. 
Series 56O oscillographs. Appl. 
author: H. D. Weatherly. 
© 150ct59s KK148614. 

Series 40 flow-control Servovalves. 
Advance bulletin. Appl. authors: 
Lloyd Cordell & H. D. Weatherly. 
© HAug59; KK148407. 

Series 621 D/R oscillographs. Appl. 
author: H. D. Weatherly. © llAug59; 
KK148410. 

Series 621 D/R oscillographs. Appl. 
author: H. D. Weatherly. © 21Sep59; 
KK149151. 

602D D/R oscillograph. Appl. author: 
H. D. Weatherly. © 280ct59; 
KK148616. 

3 Servovalve. Appl. author: H. D. 
Weatherly. © 20Nov59; KK149149. 

MILANI (LOUIS) POODS, INC. © 

Good Life matzo ball mix. 3 1/2 oz. 
container. © 2Peb60; KK148966. 

MILLARD, SAM S. SEE Crystal Pure Air. 

MILLER BREWING CO. © 

The champagne of bottle beer; get more 
genuine pleasure from this genuine 
Milwaukee beer. High Life. [Man 
sitting in chair patting setter] 
(In Esquire, Dec. 1959, p.30) Appl. 
author: C. A. Mathlsson. © 17Nov59; 
KK147980. 
The champagne of bottle beer; High 
Life. [Man standing beside collec- 
tion of antique cars] (In Sports 
illustrated, Mar. 14, i960, p.77) 
Appl. author: C. A. Mathisson. 
© l4Mar60; KK149863- 
The champagne of bottle beer; High 
Life. [Pool table scene] (in 
Sports illustrated, Jan. 11, i960, 
p. 69) Appl. author: C. A. Mathisson. 
© HJan60; KK148157. 
Happy holidays; the finest label on 
your holiday table. High Life. 
[Tray of snack foods] (In Suburbia 
today, Dec. 1959, P-7) Appl. authors 
C. A. Mathisson. © lDec59s KK147978. 
Peak of perfection; High Life. (In 
Chain store age, Jan. 1959, p.105) 
Appl. author: C. A. Mathisson. 
© 30Dec59; KKI50262. 
Put the finest label on your table; 
High Life. Cook a casserole supper, 
country style. (In The American 
weekly, Feb. 7, i960, p.l4) Appl. 
author: C. A. Mathisson. © 7Feb60; 
KK148783. 
Put the finest label on your table; 
High Life. Young couple & man 
beside table of food. (In Look) 
Appl. author: C. A. Mathisson. 
© 26Apr60; KK1 50571. 
Put the finest label on your table; 
High Life . Young couple preparing 
food for barbecue, (in The New 
Yorker, May 28, i960) Appl. author: 
C. A. Mathisson. © 28May60; 
KK151692. 
Put the finest label on your table; 
High Life. Young couple preparing 
lobster, (in The New Yorker, 
Jan. 23, i960, p. 2 of cover) Appl. 
author: C. A. Mathisson. © 23Jan60; 
KK148559. 

MILLS PRODUCTS CORP. © 

Strap Hold. Style no. 31. Appl. au- 
thor: Harry Mills. © 23Dec59; 
KK148159. 

MILSCO MANUFACTURING CO. © 

Cramer continuous 16 mm processor; 
model 60. © 8Apr60; KK1 50436. 



MINNEAPOLIS STAR & TRIBUNE. © 

What makes a newspaper great? Valerie 
Elliott, aged 3 1/2 Is going fishing 
with her father's murderer, (in 



Printers' ink, Sept. 18, 1959, p. 60) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © l8Sep59; 
KK149196. 

MINNESOTA MINING & MANUFACTURING CO. 

Casual suede shoes treated with Scotch- 
gard brand leather protector. 
© 3M Co., accepted alternative of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 15Mar60; 
KKllj.9628. 

For apparel locked-in-the-fabric 
three-way protection; Scotchgard 
brand stain repeller. © 3M Co., 
accepted alternative of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); 12Mar60; KK149626. 

I do like him, Esther, but please bring 
the Scotch brand lint remover. 
(Scotch brand tape remover) (in 
The Denver post, Oct. 21, 1959, p. 29) 
© 3M Co., accepted alternative desig- 
nation of Minnesota Mining & Manufac- 
turing Co. (in notice: 3M Co.); 
210ct59; KK147949. 

If you can turn a handle, you can 
gift-wrap with Sasheen bows like 
these. (in National jeweler, Mar. 
I960, p. 18-19) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 10Mar60; KK150355. 

The locked-in, 3-way protection of 
Scotchgard brand stain repeller. 
© 3M Co, accepted alternative of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 12Mar60; 
KK149627 . 
Mark toys, tools, belongings; Scotch 
brand plastic tape. (In The Satur- 
day evening post, May 28, i960, p. 94) 
© 3M Co.; 7May60; KK151721. 

New idea that gets profits going 2 
ways. Sasheen star bows; S-71 bow 
maker. (In Merchants trade journal, 
Mar. I960, p. 15-17) © 3M Co., 
accepted alternative of Minnesota 
Mining & Manufacturing Co. (in 
notice: 3M Co.); lMar60; KK149772. 

New shape for tape; decor dispensers, 
by Scotch brand. (in Look, Mar. 15, 
I960, p. 44) © JM Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); lMar60; KK1 50354. 

No drip paint brush collar; Scotch 
brand masking tape. Stainless steel 
frozen food saw; Scotch brand freezer 
tape. (in Better homes & gardens, 
May 1959, p. 182-183) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 21Apr59; 
KK147950. 

Now, Just pat the lint away; Scotch 
brand lint removers, (in The Denver 
post, Nov. 4, 1959, P.10F) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 4Nov59; 
KK147948. 

Rollo's smart, when he fetches a hat 
he always brings the Scotch brand 
lint remover, (in The Denver post, 
Nov. 5, 1959, p. 16) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 5Nov59; 
KK147947. 

Scotchgard brand stain repeller. 

(Hand tag Y-THT) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 29Feb60; KK149413. 

Shoot Christmas sales sky-high with 
Sasheen star bows. (in Modern 
packaging, Feb. I960, p,170A) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (In notice: 3M Co.); 
22Jan60; KK148940. 



52 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MINNESOTA MINING & MANUFACTURING 

CO. -Con. 

Spring's prettiest bows bloom easily 
with Decorette. (in Department 
store economist, Feb. I960, p. 88-89) 
© 3M Co., accepted alternative of 
Minnesota Mining & Manufacturing Co. 
(in notice: 3M Co.); 30Jan60; 
KK149773. 

Spring's prettiest bows bloom easily 
with Decorette. (In Department 
store economist, Feb. i960, p. 88-89) 
© 3M Co., accepted alternative 
designation of Minnesota Mining & 
Manufacturing Co. (in notice: JM Co.); 
lFeb60; KK148941. 

A wonderful 25/ toy; Scotch brand 
cellophane tape. Endorsed by Joyce 
Brothers, (in The Reader's digest, 
Apr. I960, p. 59) © 3M Co., accepted 
alternative designation of Minnesota 
Mining & Manufacturing Co. (in no- 
tice: 3M Co.); 21Mar60; KK1 51720. 

You can do almost anything with Scotch 
brand tapes. Plastic; masking; 
electrical. (In Better homes and 
gardens, Mar. i960, p. 36) © 3M Co., 
accepted alternative designation of 
Minnesota Mining & Manufacturing 
Co. (in notice: 3M Co.); l8Feb60; 
KKI50553. 

MIRICIL CHEMICAL CO., INC. © 

Are acid lotions giving you hair- 
dressers' hands? You need marvelous 
Miricil medicated hand cream. (in 
American hairdresser) © lFeb59 
(in notice: 1958); KK151981. 

MISHAWAKA RUBBER CO., INC. © 

Advertising, sales promotion show case 
i960; Red Ball protective footwear 
by Ball -Band. Appl. author: Juhl 
Advertising Agency. © 2Jan60; 
KK149168. 

MISTER SOFTEE, INC. © 

Here it is, take a good look at your 

good-looking I960 Mister Softee 

mobile soft serve ice cream unit. 

(I960 truck brochure) © 7Mar60; 

KK150517. 
You can be in the driver's seat earning 

$9,000 to $15,000 the first year; soft 

ice cream store on wheels. 

© 29Feb60; KKI51878. 

MRS. LELAND'S MASTER KITCHENS. © 

Church groups, schools, organizations 
see how easily you can raise $50.00 
to $1,000.00 and more with Mrs. Ice- 
land's famous old-fashioned golden 
butter-bits. © 15Jan60; KK148868. 

Dear Friend: How did you enjoy the big 
bar of Mrs. Leland's old-fashioned 
rich milk chocolate I sent you a 
short time ago? © 29Feb60; KK149319. 

Dear Friend: I was Just going over your 
record, and I noticed that it's four 
weeks since we shipped your first 
order of Mrs. Leland's d*ld-fashioned 
rich milk chocolate. © 29Feb60; 
KK149323. 

Dear Friend: Thank you for your order 
for Mrs. Leland's old-fashioned rich 
milk chocolate. © 29Feb60; 
KK149J22. 

Dear Friend: The other day, I received 
letters from three people who have 
tried our fund-raising plan. Old- 
fashioned rich milk chocolate. 
© 29Feb60; KK149320. 
Dear Friend: You took an important 
step towards starting a successful 
fund-raising plan . . . when you sent 
for a free bar of Mrs. Leland's rich 
milk chocolate. © 29Feb60; 
KK149321. 

Gay bouquets; old-fashioned golden 
butter-bits. Canister design. 
Net wt. one lb. NM: picture. 
© 31Dec59; KK149313. 



If you act now, we'll send you all the 
bars of Mrs. Leland's old-fashioned 
rich milk chocolate you'll need to 
raise $50.00 to $1,000.00. 
© 19Feb60; KK149317- 

Old-fashioned rich milk chocolate. 
One quarter pound net weight. 
© 19Feb60; KK149316. 

Order blank for raising funds with 
Mrs. Leland's old-fashioned golden 
butter-bits. © 15Jan60; KK148866. 

Order blank for raising money with 
Mrs. Leland's old-fashioned rich 
milk chocolate. © 19Feb60; 
KK149318. 

Paris in the spring; old-fashioned 
golden butter-bits. Canister design. 
Net wt. one lb. NM: picture. 
© 31Dec59; KK149312. 

Sailboats; old-fashioned golden butter- 
bits. Canister design. Net wt. one 
lb. NM: picture. © 31Dec59; 
KK1493H. 

Yours free, a big, thick quarter- 
pound bar of Mrs. Leland's old- 
fashioned rich milk chocolate. 
© 29Jan60; KK148870. 

Yours free if you mail this card now; 
a full pound of Mrs. Leland's famous 
old-fashioned golden butter-bits. 
© Uan60; KK148867. 

Yours free to introduce you to a de- 
licious candy treat; old-fashioned 
golden butter-bits. © Uan60; 
KK148869. 

MITCHELL FARMS. © 

Plate-Mating assures every kernel a 
chance to work; crib filler hybrid 
corn. (In Prairie farmer, Feb. 6, 
I960, p. 32) Appl. author: Fred R. 
Olmstead. © 6Feb60 (in notice: 
1959); KK149909. 

MOEWS CORN BELT CO., INC. 

From planting through harvest. SEE 
Moews Seed Co. 

MOEWS SEED CO. 

From planting through harvest, the big 
M gives you more; improved corn belt 
varieties. Appl. author: Dancer- 
Fltzgerald-Sample, Inc. © Moews Seed 
Co. & Moews Corn Belt Co., Inc.; 
l6Jul59; KK149852. 

MOJONNIER BROS. CO. © 

It's here, the new bulk cooler at a 
new low price; Compact 300. 
(Bulletin 382-22) Appl. author: 
Roy Zeff & Associates, Inc. 
© 22Feb60; KK150743. 

MONARCH MUSIC CO., INC. © 

The adventures of Alvin in i960. 
Let's all sing with the Chipmunks. 
Appl. author: Ross Bagdasarian. 
© 25Jan60; KK1 51171. 
David Seville and the Chipmunks, 
Alvin 's orchestra. Liberty 55233- 
Appl. author: Ross Bagdasarian. 
© 25Jan60; KK1 51170. 
Sing a goofy songj and, Coming ' round 
the mountain. David Seville and 
the Chipmunks. No. 55246. Appl. 
author: Ross Bagdasarian. 
© l8Apr60; KK151775. 
Sing again with the Chipmunks. David 
Seville and the Chipmunks. 
LST 7159; LRP 3159. Appl. author: 
Rosa Bagdasarian. © 28Apr60; 
KK150921 . 

MONITE WATERPROOF GLUE CO. © 

Cellument urea resin adhesive powder. 
10 lbs. (4.536 KGS) net. © 29Apr60; 
KK1 50869. 
We have it, Certus ready liquid glue; 
Monite from Lake Neml to outer 
space. © 24May60; KKI51826. 



MONSANTO CHEMICAL CO. © 

Whitening discovery in All; yellowed 
whites wash white again gently with- 
out bleaching, (In The Reader's 
digest, July 1957, P.30) © 25Jun57; 
KK148856. 

MOODY, EUGENE. 

Pizza-Pup. © Eugene Moody & Rose 
Moody; 4Apr60; KKI50169. 
MOODY, ROSE. 

Pizza-Pup. SEE Moody, Eugene. 

MOORE (BENJAMIN) & CO. © 

A little Moore paint makes a big 

difference, even if one of mother's 
recruits isn't giving painting her 
full attention. (In Better homes 
and gardens, Apr. i960, p. 199) Appl. 
author: Monroe F. Dreher, Inc. 
© 17Mar60; KK1 50468. 

MOORES (H. C.) CO. © 

How to use Pream in your favorite 
recipes, (in Practical home 
economics, Apr. I960, p. 36) Appl. 
author: Benton & Bowles, Inc. 
© 21Mar60; KK151H0. 

Pream or cream? Chocolate fudge 
frosting. (In Life, Jan. 26, 1959, 
p. 3) Appl. author: Benton & Bowles, 
Inc. © 21Jan59; KK150109. 

Pream or cream? Once it's in the 
coffee, most folks can't tell. 
Macaroni and cheese, (in The Sat- 
urday evening post, Feb. 21, 1959, 
p. 97) Appl. author: Benton & Bowles, 
Inc. © 17Feb59; KK1 51598. 

MOORY, JOSEPH. SEE Moory's School of 
Cake Decorating, Port Arthur, Tex. 

MOORY'S SCHOOL OF CAKE DECORATING, PORT 
ARTHUR, TEX. 
Instant all purpose icing. Ten top 

recipes. © Joseph Moory d.b.a. 

Moory's School of Cake Decorating; 

27Apr60; KKI51876. 

MORIARTY (L. 0.) LUMBER CO., INC. © 
Are you farming today in yesterday's 
buildings? (In Prairie farmer, 
Dec. 5, 1959, p. 36) © Moriarty, 
accepted alternative designation 
of L. 0. Moriarty Lumber Co.; 
5Dec59; KK148089. 
Mid-winter savings; i960 Econ-0-Line 
buildings. (In Prairie farmer, 
Feb. 6, I960, p. 79) © Moriarty, 
accepted alternative designation of 
L. 0. Moriarty Lumber Co., Inc.; 
6Feb60; KK149177. 
Those tools rusting outside? Barn 
cleaning still a problem? Modernize 
with pillar-beam, (in Prairie farm- 
er, Nov. 21, 1959* p. 50) © Moriarty, 
accepted alternative designation of 
L. 0. Moriarty Lumber Co., Inc.; 
2lNov59; KK148090. 
What solves today's problems, yet has 
flexibility for those future problems; 
pillar-beam buildings. (In Prairie 
farmer, Jan. 16, I960, p. 49) 
© Moriarty, accepted alternative 
designation of L. 0. Moriarty Lumber 
Co., Inc.; l6Jan60; KK148992. 

MORN'N-GLO CO. © 

Morn'n-Glo Citrus Treet. Contents 
12 fl. ozs. Appl. author: Stewart F. 
Smith. © 4jan60; KK148369. 

MORRELL (JOHN) & CO. © 

Delicious, all meat Morrell Pride 
franks with the 10^ coupon. (In 
Los Angeles examiner, June 16, I960, 
section 3, P-IO) Appl. author: 
John W. Shaw Advertising, Inc. 
© l6Jun60; KK1 52210. 
Get the marvelous new Morrell Bacon 
Boy free; Pride, (in Los Angeles 
times, Jan. 28, I960, pt.l, p. 20) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 28Jan60; KK1 52211. 



1960 



CURRENT REGISTRATIONS 



53 



Here ' s why no other pork sausage can 
even compare with Morrell; Pride. 
(In The Evening bulletin, Philadel- 
phia, Feb. 3, I960, section 1, p.l6) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 3Peb60j KK1 52201. 

Less shrink, more meat, don't bake, 
just heat; it's E-Z cut ham from 
Morrell. (In Chicago daily tribune, 
Dec. 18, 1959, pt.4, p. 5) Appl. au- 
thor: John W. Shaw Advertising, Inc. 
© l8Dec59; KK148780. 

Morrell; you and all of Chlcagoland 
will be hearing more and more about 
the big name in meat. Pride bacon 
& 5 other brands. (In Chicago daily 
tribune, Feb. 2, i960, pt.3, p.l6) 
Appl. author: John W. Shaw Advertis- 
ing, Inc. © 2Feb60; KK1 52204. 

New, hot dogs shaped like a hamburger; 
Pride patty- franks. (in Rockford 
register-republic, May 11, I960, 
p.lOC) Appl. author: John W. Shaw 
Advertising, Inc. © HMay60; 
KK1 52214. 
Now at your 3tore, Morrell Pride bacon 
in the exclusive new E-Z tray pak. 
(in Rockford register-republic, 
May 25, I960, p. IB) Appl. author: 
John W. Shaw Advertising, Inc. 
© 25May60; KK1 52207. 

Thank you, ladies, for the way you've 
taken to our bacon; Pride. (In 
Independent -journal, San Rafael, 
Calif., Dec. 9, 1959, section 2, 
p. 44) Vppl. author: John W. Shaw 
Advertising, Inc. © 9Dec59; 
KKIA878I. 

Try the bacon with the 10/ coupon; 
Pride. Sliced fresh daily in South- 
ern California. (In Los Angeles 
examiner, Mar. 31, I960, section 3, 
p. 16) Appl. author: John W. Shaw 
Advertising, Inc. © 31Mar60; 
KK152205. 

Use this coupon now, save 15/ on all- 
meat Morrell Pride franks; save 
45/ more. (In Los Angeles examiner, 
May 12, i960, section 3, p. 13) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 12May60; KK1 52212. 

What a robust, meaty bacon; what 

wonderful wood-smoked flavor. Extra 
lean ... in the new E-Z tray pak; 
Pride. (In The San Diego union, 
May 26, I960, p. 46A) Appl. author: 
John W. Shaw Advertising, Inc. 
© 26May60; KK1 52208. 

What a robust, meaty bacon; what wonder- 
ful wood-smoked flavor. Pride. (In 
Evening tribune, San Diego, Calif., 
Jan. 13, I960, section a, p. 34) 
Appl. author: John W. Shaw Advertis- 
ing, Inc. © 13Jan60; KK148779. 

MORRELL (JOHN) & CO. BLUFF CREEK CANNING 
CO. SEE Bluff Creek Canning Co. 

MORRELL (JOHN) & CO. BOB OSTROW CO. 
SEE Ostrow (Bob) Co. 

MORRELL (JOHN) & CO. RED HEART DIVI- 
SION. © 

Cats Just love new, homogenized Red 
Heart. (In Corpus Christi times, 
Feb. 18, I960, p.l6-D) Appl. au- 
thor: John W. Shaw Advertising, Inc. 
© l8Feb60; KK1 52202. 
3 times more fresh beef protein; and 
now you can save 10/ on Red Heart. 
Dog food, (in Los Angeles examiner, 
Mar. 10, I960, section 3, p. 8) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 10Mar60; KK152203. 

3 times more fresh beef protein; free 
identification locket for your dog 
for 3 Red Heart labels, (in Every- 
woman's family circle, May i960, 
p. 100) Appl. author: John W. Shaw 
Advertising, Inc. © 30Apr60; 
KK1 52206. 



3 times more fresh beef protein; 
Red Heart dog food. (In Ladies' 
home Journal, Jan. I960, p. 8) 
Appl. author: John W. Shaw Adver- 
tising, Inc. © 29Dec59 (in notice: 
I960); KK1 50988. 
3 times more fresh beef protein; save 
2/ on Red Heart. Dog food, (in 
New Haven evening register, Apr. 26, 
I960, section 1, p. 16) Appl. au- 
thor: John W.t Shaw Advertising, Inc. 
© 26Apr60; KK1 52200. 
3 times more fresh beef protein; three 
times more ... in one can of Red 
Heart than any dry dog food, most 
canned dog foods . ( In Everywoman ' s 
family circle, July I960, p. 58) 
Appl. author: John W. Shaw Advertis- 
ing, Inc. © 30Jun60; KK1 52209. 

MORRIS, JOEL C. © 

Deodorizer. © 23Dec59; KK148432. 

MORRIS (PHILIP) INC. © 

Arm yourself with the facts, you pay 
more, you get more with Benson & 
Hedges. Cigarette. (in New York 
post, Apr. 5, I960, p. 17) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 5Apr60; KK150660. 

Down deep I knew that refreshing taste 
was not enough; now I get both in one 
cigarette, Alpine. (In The New York 
times magazine, Mar. 6, i960, p. 7) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Mar60; KKI50235. 

How not to be a walking advertisement; 
Benson & Hedges cigarette-case box. 
(In Chicago tribune, Mar. 23, i960, 
P.12-F) Appl. author: Doyle Dane 
Bernbach, Inc. © 23Mar60; KK150664. 

How to make a better cigarette. Alpine. 
(In The New York times, June 12, 
I960, magazine section, p. 26) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 12Jun60; KK1 52101. 

How to make a better cigarette. (In 
The New Yorker, Jan. 16, i960, p. 87) 
Appl. author: Doyle Dane Bernbach, 
Inc. © I4jan60; KK149235. 

I had the same choice everybody else 
had. Alpine cigarettes. (In The 
New York times magazine, Mar. 20, 
i960, p.l4) Appl. author: Doyle 
Dane Bernbach, Inc. © 20Mar60; 
KK150470. 

I looked and looked; but that meant 
smoking two different brands until 
Alpine came along, now I get both In 
one cigarette. (In Pictorial living 
(The San Francisco examiner) 
Feb. 21, I960, p. 7) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 21Feb60; KK1 50233. 

Not a shipload of claims, but a fact, 
you pay more, you get more with 
Benson & Hedges. Cigarette. (In The 
New York times, Mar. 12, i960, p. 7/ 
Appl. author: Doyle Dane Bernbach, 
Inc. © 12Mar60; KK1 50469. 

This is Joe Viewer in front of his 
televlson set. Alpine filter 
cigarettes. (in The Atlanta journal 
and constitution magazine, Apr. 17, 
I960, p. 55) Appl. author: Doyle 
Dane Bernbach, Inc. © 17Apr60; 
KK151332. 

This is the fussy moocher. Alpine 
filter cigarettes, (in This week 
magazine (New York herald tribune) 
May 8, I960, p. 5) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 8May60; KKI51333. 

This is the new Benson & Hedges box, 
designed to reflect the quality of 
the cigarettes inside. (In Chicago 
dally tribune, Mar. 15, I960, 
p.lO-F) Appl. author: Doyle Dane 
Bernbach, Inc. © 15Mar60; KK152051. 

What is the lure of a Benson & Hedges? 
Cigarettes. (In Metropolitan Opera 
program, 1959-1960) Appl. author: 
Doyle Dane Bernbach, Inc. © 3Mar60; 
KK150475. 



You will like the good taste here too; 
Benson & Hedges. Cigarettes. (In 
Chicago daily tribune, Mar. 11, i960, 
p. 8) Appl. author: Doyle Dane Bern- 
bach, Inc. © HMar60; KK150046. 
Your next Benson & Hedges will come out 
of this handsome new packet; ciga- 
rettes, (in Chicago dally tribune, 
May 3, I960, pt.2, p.HF) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 3May60; KK1 51732. 
Your own survey proves you pay more, 
you get more with Benson & Hedges; 
cigarette. (In The New York times, 
Jan. 30, i960, p. 22) Appl. author: 
Doyle Dane Bernbach, Inc. © 30Jan60; 
KK149957. 

MOSSTYPE MATERIALS, INC. © 

Press time is precious, save it with 
a Mosstype Mounter-Proofer, rubber 
plate set-up and proofing machine. 
Series M-5; series M-7. © lMar60; 
KK149333. 

MOTLOID CO., INC. © 

The K system of mixing dental cements. 
Appl. author: Alexander B. Pickands. 
© 10Feb59; KK150188. 

MUENCH-KREUZER CANDLE CO . , INC . © 

Cltronella candles, by Emkay. No. 977. 
6 inch. Appl. author: Rumrill Co., 
Utica Division. © 8Apr60; KKI51823. 
New from Emkay, cltronella candles. 
No. 927. 6 inch. Appl. author: 
Rumrill Co., Utica Division. 
© 8Apr60; KK1 51821 . 
Sweet -smelling symbol of good luck; 
bayberry candles, by Emkay. N0.98O. 
Appl. author: Rumrill Co., Utica 
Division. © 8Apr60; KK151822. 

MULKEY (SAM) CO. © 

The new, Mulkey car unloader. 

Model CUL-196. © 8Jan60; 

KK1 52195. 
The new, Mulkey Util-A-Veyor. 

© I8JUI58; KK1 52196. 
Utility belt conveyor. © l6Jun60; 

KK1 52194. 

MUNN, MARY HESTER. © 

Footlocker Inspection kit; InspecTrite 
toilet article holder. © 25Jan60; 
KK148996. 

MURRAY, JACK K. 

Why, what, who. SEE Jacobs, 
Richard . 

MURRAY CONTACT LENS CORP. © 

A new world at your fingertips. 
© 23Mar60; KKI50567. 

MUSCULAR REPELLEN. © 

Liniment; a family medicated liniment. 
3 fl. ounces. Appl. author: Herschel 
B. McCarty. © 20Nov59; KK149146. 
Muscular Repellen liniment repels 
aches, pain and soreness. 3 fl. 
ounces. Appl. author: Herschel B. 
McCarty. © 20Nov59; KK148038. 

MUSICARD CO. 

Children learn music fast with Musi- 
cards. 60 music flash cards. 
NM: additions. © Billy Burden d.b.a. 
Musicard Co.; 5Nov59; KK148431. 

MYZON LABORATORIES. © 

Amazing scientific formula helps stop 
laying slumps; poultry Dullder. 
Appl. author: Arthur Meyerhoff 
Associates, Inc. © HJan60; 
KK148712. 
Far more than just another iron; super 
iron plus. Anemia in baby pigs, (in 
Drovers journal, Mar. 22, i960, p. 6) 
Appl. author: Henri, Hurst & McDonald, 
Inc. © 22Mar60; KK1 52049. 



54 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



N 



NCMA. SEE National Concrete Masonry 
Assn. 

NIPSCO. SEE Northern Indiana Public 
Service Co. 

N.P.P.C. SEE National Plastic Products 
Co. 

NRC EQUIPMENT CORP. © 

Bell jar vacuum coater, model 3144. 
© 8Feb60; KK148909. 

Vacuum coaters. (Bulletin C-3) 
© 3Mar60; KK149856. 
Vacuum coaters. Model 3142; 5l4j. 

© 8Feb60; KK148907. 
Vacuum coaters , model 3124. 
© 8Feb60; KK148908. 

NAREMCO SERVICES, INC. © 

Creative thinking + experience = 

improvement. Paperwork operations. 
© 21Apr60; KK150708. 

NATIONAL ALUMINUM PRODUCTS CO. © 

It ' s so easy to do it yourself and save 
with NAPCO adjustable aluminum rail- 
ings and columns. © 12Mar60; 
KK149599. 

NATIONAL ASSN. OP CEMETERIES. © 

Advantages of mausoleum entombment. 

© 24Dec58; KK150193. 
At one time, the advantages of mauso- 
leum entombment were available only 
to royalty. © 24Dec58; KK150190. 
Complete endowed or permanent care is 
not restricted to certain areas nor 
limited to the simpler tasks around 
a cemetery. © 21Jan57; KKI50189. 
Prom time immemorial, above ground 
entombment has been preferred by 
the famed and the wealthy. 
© 24Dec58; KKI50191. 
Love and devotion. Taj Mahal. 
NM: revision. © 24Dec58; 
KK1 50194. 
The tomb of Christ. © 24Dec58; 
KK1 50192. 

NATIONAL CONCRETE MASONRY ASSN. © 

Bright basements begin in the wonder- 
ful new world of block. Appl. au- 
thor; John Walker. © 24Apr60; 
KKI51392. 

Concrete masonry pictorial, v. 15, no. 4, 
Special issue: hotels, motels, apart- 
ments. © 15Dec59j KK1 51394. 

Concrete masonry pictorial, v.l6, nc.l. 
Elegance makes the hearth glow 
fonder. © 15Apr60; KK151393. 

Consider the value of the hidden 
guardian. Appl. author; John 
Walker. © lPeb60; KKI51391. 

NATIONAL EXCHANGE CLUB. © 

Cups, the ultimate in traditional 
trophies. Appl. author: Herold M. 
Harter, secretary. © 3May60; 
KK151579 . 
Distinctive walnut base trophies. 
Appl. author: Herold M. Harter, 
secretary. © 3May60; KKI51877. 
A handsome trophy at modest cost avail- 
able with appropriate figures for any 
presentation. Appl. author: Herold M. 
Harter, secretary. © 3May60; 
KKI51785. 

NATIONAL FEDERATION OP COFFEE GROWERS 

OF COLOMBIA. © 

From the 308 trees of Juan Valdez come 
only 2 sacks of coffee, but what 
coffee. (In The New York times, 
Feb. 4, i960, p. 25) Appl. author: 
Doyle Dane Bernbach, Inc. © 4Feb60; 
KK149652. 

How to pick a pound of Colombian coffee 
off this page. (In The New York 
times, Mar. 4, i960, p.26c) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 4Mar60; KK150238. 



Juan Valdez, coffee planter, proudly 
shows the entire yield of one tree. 
(In The New York times, Jan. 21, 
I960, p. 37) Appl. author: Doyle 
Dane Bernbach, Inc. © 21Jan60: 
KK149237. 

Juan Valdez, key figure in million 
dollar campaign for Colombian 
coffee. (In Coffee & tea indus- 
tries & the flavor field, Jan. i960, 
p. 2 of cover) Appl. author: Doyle 
Dane Bernbach, Inc. © Uan60; 
KK149232 . 

One tree for coffee, one for shade. 
(In The New York times, Feb. 18, 
I960, p. 28) Appl. author: Doyle 
Dane Bernbach, Inc. © l8Feb60; 
KK149653. 
We don't know who's more stubborn, 
Juan Valdez or his mule. (In The 
New York times, Jan. 5, i960, p. 64) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 5Jan60j KK149239. 

NATIONAL METAL PRODUCTS CO. © 

Stop; for added student protection, 
21 States rely on Campco school bus 
stop signals. © 19Jan60; KK148242. 

NATIONAL PLASTIC PRODUCTS CO. © 

Nevamar do-it-yourself plans. Trend- 
setter coffee table & other projects. 
© 15Mar60; KK149671. 

NATIONAL PRESTO INDUSTRIES, INC. © 
Automatic electric cooking with wash- 
under-water cleaning ease; Presto 
submersible electric coffeemaker. 
(In House beautiful, Dec. 1959, 
p. 97) Appl. author: Russel M. Seeds 
Co., Inc. © 27Nov59i KK148042. 

NATIONAL SUPPLY CO. © 

Spang Extreme Line tubing. (Bulletin 
no.5l4) NM: additions & revision. 
© l4Mar60; KK1513 i H . 

NATIONAL VAN LINES, INC. © 

Why all these famous companies use 
National Van Lines for moving. 
(In Fortune, Jan. i960, p. 59) 
Appl. author: Maxon, Inc. 
© 8Jan60; KK148967. 

NATUREX PRODUCTS, INC. © 

Amazing news for dog owners; now, a 
free 30-day supply of veterinarian 
approved food supplement for dogs. 
(Key 70-L) (in Chicago's American 
pictorial living, Feb. 7, i960, 
p. 16) © 7Feb60; KK150911. 
Free, 30-day supply of vitamins for 
the dog you love. (Key 92-M) 
(in Chicago's American pictorial 
living, Feb. 7, I960, p.l6) 
© 7Peb60; KK150910. 

NEEDHAM MANUFACTURING CO., INC. © 
The importance of ground beef, by 
Carl F. Spang. © 9May60; KK1 51044. 

NEIMAN-MARCUS. © 

And, please, Santa make it Lutetia 
mink. (In The Dallas morning news, 
Dec. 1, 1959. pt.4, p.l) © lDec59; 
KK149392. 
Announcing an end-of-season N-M fur 
sale, 1/2 price. (in The Dallas 
morning news, Apr. 4, i960, pt.4, 
p.l) © 4Apr60; KK151792. 
Beautiful little blonde; dyed beaver. 
(In The Dallas morning news, Dec. 5* 
1959, pt.4, p. 20) © 5Dec59; 
KK149395. 
The big present might be this little 
mink. (In The Dallas morning news, 
Dec. 6, 1959, pt.7, p. 10) © 6Dec59l 
KK149394. 
Brazilian otter, the International 
fashion fur. South American fort- 
night. (In The Dallas morning news, 
Oct. 22, 1959, pt.4, p. 20) 
© 220ct59; KK149381. 



The Christmas she'll always remember, 

1959:, the year of her full length 

mink, (in The Houston post, Dec. 17, 

1959, pt.6, p. 8) © 17Dec59; 

KK1 51798. 
The cirrus cape. (in The Dallas 

morning news, Nov. 10, 1959 , pt.4, 

p. 3) © 10Nov59; KK149386. 
The czarina's fur, sable. (In The 

Dallas morning news, Oct. 2, 1959, 

pt.4, p. 2) © 20ct59; KK149379. 
Don't Ju3t arrive, make an entrance in 

ermine. (In The Dallas morning news, 

Nov. 23, 1959, pt.4) © 23Nov59j 

KK149387. 
Don't just arrive, make an entrance 
in ermine. (in The Houston post, 

Dec 16, 1959, pt.3, p. 19) 

© l6Dec59; KKI51796. 
Exposition furs, open season on 

opulence; fashion horizon 59/60. 

(In The Dallas morning news, 

Sept. 17, 1959, Pt.4, p. 8) 

© 17Sep59; KK149377- 
Extravaganza in fur: the full-length 

coat. (in The Dallas morning news, 

Dec. 16, 1959, pt.4, p. 2) © l6Dec59; 

KK149397. 

Extravaganza in fur: the full-length 
coat. (in The Houston post, Nov. 8, 
1959, pt.8, p. 6) © 8Nov59: 
KKI51797. 

The fabled fur: Russian crown sable, 
(in The Dallas morning news, 
Feb. 23, I960, pt.4, p.l) 
© 23Peb60; KK151802. 
Fashion horizon 59/60; the exposition 
furs, pure opulence. (In The Dallas 
morning news, Sept. 14, 1959, pt.4, 
p. 14) © l4Sep59; KK149376. 
Fur, lined with more fur. (In The 
Dallas morning news, Aug. 26, 1959, 
pt.4, p. 16) © 26Aug59; KK149374. 
The glamorous late-day fur; bleached 
white fox. (In The Dallas morning 
news, Nov. 13, 1959, pt.4, p. 2) 
© 13Nov59; KK149389. 
The great Christmas furs go to this 
new length. (In The Dallas morning 
news, Dec. 3, 1959, pt.4, p.l) 
© 3Dec59; KK149393. 
Guess how much these Christmas furs 
cost. (In The Dallas morning news, 
Nov. 25, 1959, pt.4) © 25Nov59; 
KK149391 . 
Have you ever seen a Christmas mink? 
(in The Dallas morning news, Nov. 4, 
1959, pt.4, p.l) © 4Nov59; KK149385. 
If he brings you a straight stole, 
your Santa knows mink fashion. (In 
The Dallas morning news, Dec. 22, 

1959, pt.4, p. 12) © 22Dec59i 
KK149398. 

Knee-deep in mink. (In The Dallas 
morning news, Sept. 28, 1959, pt.4, 
p. 14) © 28Sep59; KK149378. 
A little bit of the moon, N-M Christ- 
mas mink. (In The Dallas morning 
news, Nov. 22, 1959, section 7, p.8) 
© 22Nov59; KK149388. 
N-M, natural habitat of the opulent 
furs. (In The Dallas morning news, 
Sept. 10, 1959, Pt.4, p. 3) 
© 10Sep59; KKI49375. 
N-M's annual fur sale starts tomorrow. 
(In The Dallas morning news, Jan. 3, 

1960, pt.4, p. 3) © 3Jan60; KK149400. 

N-M's pouf cape. (in The Dallas 
morning news, Feb. 15, i960, pt.4, 
p.l) © 15Feb60; KK1 51801. 
N-M's safari for spotted furs. (In 
The Dallas morning news, Aug. 18, 
1959, pt.4, p.l) © l8Aug59; 
KK149373. 
Neiman Marcus wraps everything up so 
beautifully; royal pastel mink. 
(In The Dallas morning news, Apr. 12, 
I960, pt.4, p. 3) © 12Apr60; 
KK151793. 
1,000,000? Mink stole. (in The Dallas 
morning news, Nov. 18, 1959, section 
4, p.l) © l8Nov59; KK149390. 



1960 



CURRENT REGISTRATIONS 



55 



Otter a la carte, (in The Houston 
post, Sept. 15, 1959, pt.3, p. 12) 
© 15Sep59; KK151795. 
The rebozo stole. South American fort- 
night. (In The Dallas morning news, 
Oct. 28, 1959, pt.4, p.i) © 280ct59; 
KK149382. 
Royal Russian sable; this is the 

legendary luxury that turns a woman 
into a beauty. (In The Dallas morn- 
ing news, Dec. 10, 1959, pt.4, p.l) 
© 10Dec59; KK149399. 
Shorter than long, longer than 3hort. 
Pur. (In The Dallas morning news, 
Aug. 7, 1959, section 4, p.l) 
© 7Aug59; KK149372. 
Special purchase of hard-to-find fur 
jackets. (In The Dallas norning 
news, Jan. 26, i960, pt.4) 
© 26Jan60; KK149401. 
Sugar plums are in season right now; 
sable. (In The Dallas morning news, 
Nov. 2, 1959, pt.4, p. 3) © 2Nov59," 
KK149384. 
Take a mink Jacket on the N-M tour of 
South America, (in The Dallas morn- 
ing news, Oct. 27, 1959, pt.4) 
© 270ct59; KK149383. 
This is how a fur reputation is bwilt. 
(In The Dallas morning news, Dec. 18, 
1959, pt.4, p. 14) © l8Dee59; 
KK149396. 
This is the most exciting fur season 
within our memory, (in The Houston 
post, Aug. 23, 1959, pt.8, p.l) 
© 23Aug59; KK151800. 
This is why N-M's mlnk-under-a-thousand 
collection is so famous, (in The 
Dallas morning news, Mar. 2, I960, 
pt.4, p.l) © 2Mar60; KKI51803. 
This strategy, fur separates. (In 
The Dallas morning news, Oct. 7, 
1959, pt.4, p. 14) © 70ct59; 
KK149380. 
Three mink colors, three styles and 
one great price; 85O.OO. (In The 
Dallas morning news, Apr. 1, i960, 
pt.4, p. 18) © lApr60; KK151794. 
What looks new in N-M's royal pastel 
mink collection? (In The Houston 
post, Aug. 12, 1959, pt.3, p. 12) 
© 12Aug59; KK151799. 
Who makes mink news? (In The Dallas 
morning news, Mar. 16, i960, pt.4, 
p.l) © l6Mar60; KK151791. 

NEK CO. © 

Say Good Earth potting soil, please. 

3 quart. Appl. authors: Edward N. 

Kunde & Neal F. Kunde. © 8Jun60; 

KK1 52085. 
Say Good Earth starting soil, please. 

3 quart. Appl. authors: Edward N. 

Kunde & Neal P. Kunde. © 8Jun60; 

KK1 52086. 

NESTLE CO., INC. © 

Who says coffee that lets you sleep 
has to taste tired? Discover full- 
vigor Decaf. (In Journal of lifetime 
living, Jan. 1959) Appl. author: 
Dancer-Fitzgerald-Sample, Inc. 
© 15Dec58 (in notice: 1959); 
KK151092. 



NEW HEATING TECHNIQUES, 
gerald, W. 



SEE Fitz- 



NEW HOLLAND MACHINE DIVISION. © 

New Holland merchandising backs you 
to the limit; first in grassland 
farming. (In The Eastern dealer, 
Nov. 1959, cover) Appl. author: 
J. Walter Thompson Co. © 15Nov59; 
KK150159. 
Now, cyclon-action brings science to 
spreading; model 222 spreader. (In 
Hoard's dairyman, Oct. 25, 1959, 
p. 1031) Appl. author: J. Walter 
Thompson Co. © 250ct59; KK150158. 



NEW JERSEY. APPLE INDUSTRY COUNCIL. 
Crisp 'n' Juicy from the first to the 
last bite; New Jersey apples. 
© New Jersey Dept . of Agriculture, 
New Jersey Apple Industry Council; 
150et59; KK150818. 

NEW JERSEY. DEPT. OP AGRICULTURE. APPLE 
INDUSTRY COUNCIL. SEE New Jersey. 
Apple Industry Council. 

NEW YORK AIR BRAKE CO. KINNEY VACUUM 

DIVISION. © 

Kinney high vacuum In electronics. 
March 15, i960. (Electronics 
bulletin 4450) Appl. author: Kings- 
ley E. Humbert. © 24Mar60; KK150006. 

Kinney methods of high vacuum vapor 
coating control. February 15, I960. 
(Engineering bulletin 4100.8) 
Appl, author: Kingsley E. Humbert. 
© 24Mar60; KK150007. 

Kinney single-stage high vacuum pumps; 
series KS, KD and KDH. Feb. 1, i960. 
(Catalog bulletin 3120.1) Appl. au- 
thor: Kingsley E. Humbert. 
© 24Mar60; KK150005. 

NEW YORK LIFE INSURANCE CO. © 

Should you be a hospital administrator? 
By Edwin L. Crosby. (In Senior 
scholastic, Feb. 10, i960, p. 26-27) 
© 8Feb60; KK148901. 

Should your child go Into counseling? 
By C. Gilbert Wrenn. (in Life, 
Apr. 25, I960, p. 124-125) 
© 21Apr60; KK150946. 

Should your child go into rehabilita- 
tion services? By Howard A. Rusk. 
(In Life, Dec. 7, 1959, p.ll8-119) 
© 3Dec59; KK151140. 

N0RBECK, ABEL 0. SEE Aonco. 

N0RBELL ENTERPRISES, INC. © 

Reduce your pilferage losses; convex 
Pilfer mirror. © 26Apr60; KKI50655. 

NORCROSS, INC. © 

Christmas cards are a family affair, 
so select several of these solid 
packs. Prom both of us, SP242 & 
21 other designs. (in Ladies' home 
journal, Nov. 1959, p. 37) Appl. au- 
thor: Young & Rublcam, Inc. 
© 270ct59; KK148818. 

Jewel Trees. 16 glittering Christmas 
cards. © 30Mar60; KK1 51419, 

Laughing matters, the new Studio N 
cards from Norcross. (In Life, 
Apr. 20, 1959, p. 8) Appl. author: 
Young & Rublcam, Inc. © l6Apr59; 
KK149933. 

Norcross scores again with something 
new in studio cards; Flip-Flaps. 
(In Department store economist, Jan. 
1959, p. 18-19) Appl. author: Young 
& Rublcam, Inc. © 31Dec58; KK149932. 

She loves to be remembered; American 
Beauty birthday card, (in Ladies' 
home Journal, Sept. 1959, p. 128) 
Appl. author: Young & Rublcam, Inc. 
© 27Aug59; KK148007. 

N0RDBERG MANUFACTURING CO. © 

Symons vibrating bar grizzily, for 
heavy duty, high capacity scalping 
service. Bulletin 261A. NM: addi- 
tions. © 2Nov59; KK148205. 

NORFOLK PRODUCTS CORP. © 

Circle-Sink; amazing new tool. Per- 
fectly prepares wood for screws. 
Appl. author: Ross R. Williams. 
© lMar60; KKI5OI36. 
Circle-Sink, amazing tool perfectly 
prepares wood for screws. Appl. au- 
thor: Ross R. Williams. © lMar60; 
KK149580. 
Circle-Sink handy set; amazing new 
tool perfectly prepares wood for 
screws. Appl. author: Ross R. 
Williams. © lMar60; KK149582. 



Circle-sink no mar depth stops. 

Appl. author: Rose R. Williams. 

© lMar60; KK1 50459. 
Circle-Sink plug cutter. Size no. 8 

screw. Appl. author: Ross R. 

Williams. © lMar60; KKl49p8l. 

NORMAN, CLARENCE DEAN. 

Campus comedy. By Dean Norman. I 
only asked for a box of cough drops, 
& 17 other cartoons. © Clarence 
Dean Norman (Dean Norman); 20Dec59; 
KK149498. 

NORMAN, DEAN. SEE Norman, Clarence Dean. 

NORTHERN INDIANA PUBLIC SERVICE CO. 
Clean as a whistle. Peppy Flame. 
(In North Judson news, Feb. 25, 
i960, p. 4) © NIPSC0, accepted alter- 
native designation for Northern In- 
diana Public Service Co.; 25Feb60; 
KK149593. 
Hi, folks, I'm Peppy Flame. (In Men- 
tone news, Feb. 17, I960, p. 12) 
© NIPSC0, accepted alternative 
designation for Northern Indiana 
Public Service Co.; 17Feb60; 
KK149406. 
I Just love my new gold star award 
gas range. Peppy Flame. (in Fort 
Wayne news-sentinel, Apr. 11, i960, 
p. 13) © NIPSC0, alternative designa- 
tion for Northern Indiana Public 
Service Co.; HApr60; KK151217. 
Modern as tomorrow. Peppy Flame. 
(In North Judson news, Feb. 18, 
I960, p. 4) NM: revisions. 
© NIPSC0, accepted alternative 
designation for Northern Indiana 
Public Service Co.; l8Feb60; 
KK149407. 
Quick as a wink, that's gas, the 
modern fuel. Peppy Flame, (in 
Franeesvllle tribune, May 5, I960, 
p. 2) © BTPSC0, accepted alternative 
designation for Northern Indiana 
Public Service Co.; 5May60; 
KK1 51216. 
Str-r-retch those heating dollars over 
the entire year, sign up now for our 
convenient budget heating plan. 
Peppy Flame. (In The News, Goshen, 
Ind., May 24, i960, p. 3) © NIPSCO, 
accepted alternative designation for 
Northern Indiana Public Service Co.; 
24May60; KK151494. 

NORTHFTELD PRECISION INSTRUMENT CORP. © 
How to reduce cost and eliminate over- 
design in the selection of precision 
miniature bearings. (Catalog 60-01 ) 
© 10Feb60; KK149141. 

NORTHWEST PAPER CO. © 

This memo pad features Carlton bond. 
February i960. Mountie on horse 
crossing log. © 28Jan60; KK148904. 
This memo pad features Carlton bond. 
March i960. Gunpowder. © 25Feb60; 
KK149315. 
This memo pad features Carlton bond. 
June i960. Mountie and campers. 
© 27May60; KK15l68l. 
This memo pad features Carlton bond. 
Mountie and totem poles. © 29Dec59; 
KK148235. 
This memo pad features Carlton bond. 
[Mountie on horseback, crossing 
stream by waterfall] © 29Apr60; 
KK1 51038. 
This memo pad features Carlton bond. 
(Peace arrow) © 28Mar60; KKI50333. 

NO YES, KENNETH. 

SoundTour. SEE Garvey, Glenn. 

NUCLEAR CONSULTANTS CORP. © 

Cobium 60; to determine treatment 
time. © l6Nov59; KK148207. 

NUGENT, DOROTHY. 

Cut and glue fiesta hats. Directions. 
© Dorothy T. Wieand d.b.a. Dorothy 
Nugent; Uun60; KKI51677. 



56 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



NUSE, ELIES„ © 

The GOP personality hat, designed ex- 
clusively for lovely Republican 
bell ringers. © 30Mar60; KKI51363. 



O 



OEC. SEE Orkln Exterminating Co., Inc. 



ORC. SEE Olson Rug Co. 

OAK RIDGE ATOM INDUSTRIES SALES CORP. 
Marigold; spry. Atomic-energized, 
these seeds are the basis of your 
experiment. © Oak Ridge Atom Indus- 
tries Sales Corp. (in notice: Oak 
Ridge Atom Industries, Inc.); 
l8Apr60; KK1 52055- 

O'BRIEN, CHESTER H. SEE Agrafoam. 

O'BRIEN, EDWARD A., JR. © 

Profile 16. Plan for making compelling 
motion pictures for specific audi- 
ences. © 3May60; KKI51165. 



O'BRIEN, NORMAN L. SEE Agrafoam. 

OCOMA FOODS CO. © 

Now, at last, Ocoma's new frozen diet 
dinners. (in Chain store age, Aug. 
1957, p. 90) © lAug57; KK148217. 

OHIO NUT & BOLT CO. © 

Give production and profits a shot in 
the arm. (Bulletin no.60l) Appl. 
author: John T. Doheny. © l8jan60 
(in notice: i960); KK148638. 

Levelers. (Bulletin no. 602) Appl. 

author: John T. Doheny. © 9May60; 

KK1 51064. 
Talk about holding power. Bulletin 

596. Appl. author: John T. Doheny. 

© 15Dec59; KK148152. 
Weld pins. (Bulletin no.603) Appl. 

author: John T. Doheny. © QMay60: 

KK1 51061. 

OHM, HARRY F. SEE Ohm Research. 

OHM RESEARCH. 

Cooler Coating; submarine sealer. 

© Harry F. Ohm d.b.a. Ohm Research; 
l6Feb59; KK148520. 

OHRBACH'S, INC. © 

Are bikinis coming to America? (in 
The New York times, May 15, i960, 
P. 55) Appl. author: Doyle Dane 
Bernbach, Inc. © 15May60; KKI51733. 
Chic chick, who is she? (In The New 
York times, Feb. 28, I960, p. 53) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28Feb60; KK150237. 

Even Scrooge would smile. (in The New 
York times, Dec. 6, 1959, p. 53) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Dec59i KKl48l40. 

How to buy high fashion without getting 
stuck. (In The New York times, 
Apr. 10, I960, p. 53) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 10Apr60; KK150661. 

If it goes to camp, we've bagged it. 
(In The New York times, Apr. 24, 
I960, p. 59) Appl. author: Doyle 
Dane Bernbach, Inc. © 24Apr60; 
KKI51778. 

Life scooped us; Ohrbach's Paris 
collection opens on Thursday, 
(in The New York times, Mar. 13, 
i960, p. 55) Appl. author: Doyle 
Dane Bernbach, Inc. © 13Mar60; 
KK150053. " 

Ohrbach's went right to the little 
French ateliers to bring you dresses 
made in France for smart French 
women. (in The New York times, 
Feb. 14, I960, p. 55) Appl. author: 
Doyle Dane Bernbach, Inc. 
© l4Feb60; KK149431. 



Once more we've knocked prices into a 
cocked hat throughout the store. 
(In Newark news, Feb. 21, I960, 
p. 53) Appl. author: Doyle Dane 
Bernbach, Inc. © 21Feb60; KK149650. 
People who know to save shop Ohrbach ' s 
on dollar days. (In Los Angeles 
times, Feb. 17, i960, p. 24) Appl. 
author: Doyle Dane Besnfeaeh, Inc. 
© 17Feb60; KK149651. 
Rate yourself as a shopper. (In The 
New York times, Mar. 27, i960, p. 55) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 27Mar60,- KK1 50476. 
See what Life saw in Ohrbach's most 
famous Paris collection. (In New 
York Journal-American, Mar. 20, i960, 
p.9-L) Appl. author: Doyle Dane 
Bernbach, Inc. © 20Mar60; KK150473. 
See what Life saw in Ohrbach's most 
famous Paris collection, (in The 
New York times, Mar. 16, i960, p. 23) 
Appl. author: Doyle Dane Bernbach, 
Inc. © l6Mar60; KK150052. 
Starting tomorrow you can gobble up 
Christmas bargains at Ohrbach's. 
(In Newark star-ledger, Nov. 26, 
1959, p. ^3) Appl. author: Doyle Dane 
Bernbach, Inc. © 26Nov59j KK148138. 
There's no business like Ohrbach 
business. (in The New York times, 
Apr. 3, I960, p. 55) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 3Apr60; KK150662. 
Tomorrow step into a thrilling new 
shop . . . the decorator gift shop at 
Ohrbach's. (In The New York times, 
Nov. 29, 1959, p. 55) Appl. author: 
Doyle Dane Bernbach, Inc. © 29Nov59; 
KK148139. 
Turn 'em in for an armful of gifts for 
mom. (in Daily news, New York, 
Apr. 27, I960, p. 16) Appl. author: 
Doyle Dane Bernbach, Inc. © 27Apr60; 
KKI5178O. 
Until then, young man, come to 
Ohrbach's. (in The Newark star- 
ledger, June 7, I960, p. 7) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 7Jun60; KK1 52100. 
We know her, do you? (in The New York 
times, Mar. 6, i960, p. 55) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 6Mar60; KK1 50234. 
What are you waiting for? It ' s coat 
month at Ohrbach's. (In The New 
York times, Jan. 3, i960, p.L5l) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 3Jan60; KK150245. 

OLDE STREET LAMP SHOP. 

Antique furniture polish. Contents: 
8 liquid oz. © Olde Street Lamp 
Shop, Richard K. Hankenson & Ethel 
K. Hankenson, sole owners; 10ct59; 
KK148290. 

Antique wood & metal finish. Contents: 
8 liquid oz. © Olde Street Lamp 
Shop, Richard K. Hankenson & Ethel 
K. Hankenson, sole owners; 10ct59; 
KK148289. 

OLSON RUG CO. © 

America's popular luxury broadloom, 
Olson factory to you. (In Lutheran, 
Feb. i960) Appl. author: Arthur W. 
Prussing. © 10Feb60; KK150148. 

Broadloom; Olson factory to you. 
(In Extension, Jan. i960, p. 52) 
Appl. author: Arthur W. Prussing. 
© 4Jan60; KK150141. 

Isn't our Olson broadloom wonderful, 
we saved about 1/2 direct from 
factory, (in McCall's needlework & 
crafts, spring-summer i960) Appl. 
author: A. W. Prussing. © 12Jan60; 
KK150150. 

Like millions of Olson customers, you, 
too, can save up to 1/2 and get 
better broadloom rugs or wall-to- 
wall carpeting. People on rug. 
Appl. author: Arthur W. Pruosing. 
© 12Jan60; KK1 50146. 



Lovelier Olson broadloom, factory to 
you. (In Capper's farmer, Jan. i960, 
p. 4 of cover) Appl. author: 
Arthur W. Prussing. © 24Deo59; 
KK1 50145. 
Lovelier Olson broadloom factory to 
you. (In Moody monthly, Jan. i960) 
Appl. author: Arthur W. Prussing. 
© 4Jan60; KK150149. 
Luxury broadloom, save up to 1/2. 
(In National news, Feb. i960, 
p. 32) Appl. author: Arthur W. 
Prussing. © 29Jan60; KK150144. 

Luxury rugs, carpeting; factory to you. 
They'll think you paid twice as 
much. (In McCall's, Jan. i960, p. 4 
of cover) Appl. author: Arthur W. 
Prussing. © 21Dec59; KK150142. 

Now, beautify your home with luxury 
broadloom rugs on wall-to-wall 
carpeting. Post-card insert. (With 
Workbasket, Feb. i960) Appl. author: 
Arthur W. Prussing. © 12Jan60; 
KK1 50147. 

Save; factory to you. (In The American 
home, Jan. i960, p. 68) Appl. author: 
Arthur W. Prussing. © HDec59; 
KK1 50140. 

Save up to 1/2 factory to you; luxuri- 
ous duo -weave broadloom. (In The 
American home, Mar. i960, p. 98) 
Appl. author: Arthur W. Prussing. 
© l6Feb60; KK1 50143. 



OMAK, INC. © 

Apache television picture tube. Appl. 
author: W. A. Lambert. © l8Mar60; 
KK151041. 

OMEGA RECORDS, INC. © 

Grecian moods, with the modern Greek 
beat of the Jay -Anthony Orchestra. 
Produced by Peter Gianoukos. 
0M-1260. © 26May60; KKL51425. 

ONEIDA, LTD. © 

Here is your world expressed in fine 
silver; Community, the finest sllver- 

flate. Ballad & 3 other patterns. 
Buffet supper scene] (in Seventeen, 
Oct. 1959, p. 60) Appl. author: Bat- 
ten, Barton, Durstlne & Osborn, Inc. 
© 10ct59; KK149199. 

Here is your world expressed in fine 
sliver; Community, the finest silver- 
plate. Silver Flower & 3 other pat- 
terns. [Woman seated on floor look- 
ing at man standing on ladder] (In 
Seventeen, Nov. 1959, p.7*0 Appl. 
author: Batten, Barton, Durstlne & 
Osborn, Inc. © lNov59; KK149200. 

Here Is your world expressed in fine 
silver; Community, the finest silver- 
plate. South Seas & 3 other pat- 
terns. [Barbecue scene] (In Seven- 
teen, Sept. 1959, p. 188) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osborn, Inc. © lSep59; KK149198. 
New Sentimental, so gracefully modern, 
so obviously sterling; Heirloom, 
(in House & garden, Apr. I960, p. 73) 
Appl. author: J. Walter Thompson Co. 
© 23Mar60; KK1 51434. 

6 extra serving pieces free when you 
buy a 52 piece set In Community, the 
finest silverplate; get all this 
now. Silver Flower & 3 other pat- 
terns. (In True story, Oct. 1959, 
p. 4-5) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 4Sep59; 
KK149201. 

6 extra serving pieces free when you 
buy a 52 piece set In Community, the 
finest silverplate; get both now. 
Silver Flower & 3 other patterns. 
(In Good housekeeping, Oct. 1959, 
p. I62-I63) Appl. author: Batten, 
Barton, Durstlne & Osborn, Inc. 
© 17Sep59J KK149197. 

OPAD ELECTRIC CO. © 

D.C. power supplies. Bulletin 
no.l78A. Appl. author: Henry 
Louis Opad. © 28Dec59; KK148148. 



I960 



CURRENT REGISTRATIONS 



57 



Industrial power units. Bulletin 
no.ll8A. Appl. author: Henry Louis 
Opad. © 28Dec59; KK148147. 

Medium voltage d.o. power supplies. 
(Bulletin no.204A) Appl. author: 
Henry Louis Opad. © l6jun60; 
KK151842. 
Phase sequence indicator. (Bulletin 
no.l550A) Appl. author: Henry Loui3 
Opad. © l6jun60; KK151843. 
Transistor regulated d.c. power 
supplies. (Bulletin no.105) 
Appl. author: Henry Louis Opad. 
© l6jun60; KK151841. 

OPEN PIT POOD SALES, INC. © 

Extra, extra, read all about the big 
stew made with Open Pit barbecue 
sauce. (In The Cleveland press, 
Oct. 29, 1959, p. 27) Appl. author: 
Max Dinisman. © 290ct59; KK150465. 
You're all set for a picnic or a party, 
Prank 'n Foil, the Open Pit way. 
(In Daily defender, Mar. 17, I960, 
p. 17) Appl. author: Max Dinisman. 
© 17Mar60; KK149929. 

ORAL B CO. © 

The 2nd best thing you can do for your 
teeth; toothbrush. [Lower part of 
man's face] (in Coronet, May 19o0, 
p. 4 of cover) Appl. author: Clark 
Whitely Lawrence. © 20Apr60; 
KK151726. 
The 2nd best thing you can do for your 
teeth; toothbrush. [Lower part of 
woman's face] (in Vogue, Apr. 15, 
i960, p. 66) Appl. author: Clark 
whitely Lawrence. © 15Apr60; 
KK151722. 

ORESMAN (S. R. ) & CO. © 

Glitter your own Christmas stocking; 
Linck 3D glitter pen. Appl. author: 
Richard Oresman. © 4Mar60; 
KK150516. 

ORKIN EXTERMINATING CO., INC. © 

A dramatic new approach to the tough- 
est pest control Jobs. © 15Feb60; 
KK149353. 
Naturally, you can expect your strong- 
est protection against termites from 
the world's largest pest control 
company. © 23Feb60; KK150061. 

ORLEANS CANNING CO. © 

The all-tuna fish cat food. Net 

contents 6 oz. avoir. Appl. author: 
Marge Burridge. © 15Apr60; 
KK1 50714 . 

OSMOSE WOOD PRESERVING CO. OF AMERICA, 
INC. © 
Oz wood preserver. Contents 1 gallon. 

Appl. author: David B. Harrison. 

© 9Feb6Q (in notice: 1959); 

KK1 50989. 

OSTER (JOHN) MANUFACTURING CO. CUMMINS 

PORTABLE TOOLS. 

Pays off in your home workshop; Cummins 
circle of power. Sabre-jig saw; 
double-action sander; maxaw. (In 
The Saturday evening post, Nov. 28, 
1959, p. 4) Appl. author: Baker, 
Johnson, Dickinson. © Cummins 
Portable Electric Tools, John Oster 
Manufacturing Co.; 28Nov59j 
KK148657. 

OSTROW (BOB) CO. 

Giant diamond specials from Bob 
Ostrow. Sliced luncheon meats. 
(In Oakland tribune, May 11, I960, 
p.S-15) Appl. author: John W. Shaw 
Advertising, Inc. © Bob Ostrow Co., 
division of John Morrell & Co.; 
HMay60; KK1 52213. 

OVERLAND CO. © 

Fabulous Sixties; Flshermans Friend. 
No. 151 & 4 other tools. Appl. au- 
thor: Fred MacOverland. © 27Jan60; 
KK148629. 



OVERSEAS PACKING CO. © 

With visible humidity indicator; 
Vis-O-Dry arid pax. Appl. author: 
Isidor M. Jacobs. © l6Feb60; 
KK149067. 

OWEN, MARY ELLEN. © 

How to make ends meet. © 21Nov59; 
KK148285. 

OWENS-ILLINOIS. © 

Don't be a vidlot; a new TV picture 
tube has all new parts and all new 
glass. (In Life, Mar. 21, I960, 
p. 137) Appl. author: J. Walter 
Thompson Co. © l8Mar60; KK151436. 
Don't be a vidiot; a new TV picture 
tube has all-new parts and all-new 
glass. [Man riding motor scooter] 
(In The Saturday evening post, 
Feb. 27, I960, p. 55) Appl. author: 
J. Walter Thompson Co. © 24Feb60; 
KK1 51789. 

OWENS YACHT CO., INC. © 

Big 21 for 4-way fun; Flagships. (in 
Motor boating, Jan. i960, p. 197) 
Appl. author: Van Sant Dugdale & Co., 
Inc. © Uan60; KK148577. 
Experience-built, comparison-proved 
for extra strength, stability and 
speed; Fiberglas 15 and 17 outboards. 
Appl. author: Van Sant Dugdale & 
Co., Inc. © 27Jan60; KK148944. 
How's this for your new second car? 
Fiberglas 17 Landau. (in Sports 
illustrated, eastern ed., Jan. 11, 
I960, p.E12) Appl. author: Van Sant 
Dugdale & Co., Inc. © HJan60; 
KK148626. 
Outclassing her class with the cabin 
and cockpit of a 30-footer; 27 
Flagship deluxe express cruiser. 
Appl. author: Van Sant Dugdale & 
Co., Inc. © 27Jan60 (in notice: 
1959); KK148942. 
Shape of the future in lapstrake boats; 
sea skiffs. 27 deluxe express cruis- 
er. (In Motor boating., Dec. 1959, 
P. 63) Appl. author: Van Sant- 
Dugdale Co., Inc. © lDec59; 
KK148028. 
The shape of the future in lapstrake 
boats; 27 Sea Skiff deluxe express 
cruiser. Appl. author: Van Sant 
Dugdale & Co., Inc. © 27Jan60 (in 
notice: 1959); KK148943. 
6 Owens Fiberglas beauties, better in 
6 Mg ways. Fiberglas 15 custom 
Runabout & 5 other boats. (In 
Popular boating, Jan. i960, p. 15) 
Appl. author: Van Sant Dugdale Co., 
Inc. © Uan60; KK148554. 
This new boat is a family affair. 
Flagship deluxe express cruiser & 
3 other boats. (In Motor boating, 
Jan. i960, p. 3 of cover) Appl. au- 
thor: Van Sant Dugdale Co., Inc. 
© lJan60; KK148576. 
The way you enjoy her, the way Owens 
builds her; a boat is a family 
affair. (in The New York times 
magazine, Apr. 3, i960, p. 79-83) 
Appl. author: Van Sant-Dugdale & 
Co., Inc. © 3Apr60; KKI50920. 
What puts Owens cruisers in a livability 
class by themselves? (In Motor 
boating, Jan. i960, p. 201) Appl. 
author: Van Sant Dugdale & Co. 
© Uan60; KK148458. 



P 



P. SEE Johnson & Johnson. Permacel 

Division. 
PAR, INC. SEE Peter3 & Russell, Inc. 

PB. SEE Plel Bros. 

P. F. INC. SEE Pepperidge Farm, Inc. 

P. K. PIN PRODUCTS. © 

Multi-purpose portable bowling pin 
racks. Appl. author: Paul J. 
Kordish. © 7Dec59; KK148399. 



PMCO. SEE Photo Mate Co. 

PABLUM PRODUCTS DIVISION, MEAD JOHNSON 
& CO. SEE Mead Johnson & Co. 
Pablum. Products Division. 

PACIFIC COAST ENGINEERING CO. © 
Paceco RR-T, single track, crane; 

conceived and designed for Southern 

Pacific Co. © 15Jan60 (in notice: 

1959); KK149135. 
Paceco RR-T, 6 track, crane; conceived 

and designed for Southern Pacific 

Co. © 15Jan60 (in notice: 1959); 

KK149136. 
Paceco transtainer. © lApr60; 

KK151592. 

PACIFIC PRODUCTS. 

Cotton ironing board cover. No.P-611. 
© Herbert Glatt d.b.a. Pacific 
Products; 31Dec59; KK149255. 

Silicone ironing board cover and pad 
set. N0.P606. © Herbert Glatt 
d.b.a. Pacific Products; 31Dec59; 
KK149256. 

PACIFIC WIRE WORKS CO. © 

Pacific Wire-Grams, by George G. 
Altnow. 

Dec. 1959. © 22Dec59; KK148561. 
Jan. i960. © l4Jan60; KK148560. 

Feb. I960. © lFeb60; KK149066. 

Mar. I960. © lMar60; KK149474. 

Apr. I960. © lApr60; KK150438. 

May I960. © lMay60; KK151584. 

June I960. © Uun60; KK1 52024. 

PADDOCK OF TEXAS, INC. © 

Seablue; Baldwin Fool Equipment Co. 
Letterhead. Appl. author: 
A. L. Eisenman. © 19Feb60; KK149099. 



PAGEANT PRESS, INC. © 

How to get your book published, pro- 
moted, distributed. Appl. author: 
Seth Richards. © 23Feb60; KK151571. 

PAGEMARK CO. 

Bookmates; holds the page. 3 book- 
marks. © Frank Samson d.b.a. Page- 
mark Co.; HMar60; KKI50263. 



PALACE METAL PRODUCTS, INC. © 

Famous Palace Imperial cabinets give 

you more storage in less kitchen 

space. © 8Sep59; KK150451. 
New modem cabinets; to make your dream 

kitchen come true with a picture 

look. © 8Sep59; KK150452. 

PANDORA CO. © 

New Pandora divider, item no.150; 
now, in dramatic Jet black . . . Vue- 
Chests. (Form no. PC 1-3) Appl. au- 
thor: E. V. Bogert. © llAproO; 
KK1 50739. 
Today's hottest news in the notions 
field; original Interlocking Vue- 
Chests. Item no. 100, original; 
item no. 200, king size. Appl. au- 
thor: E. V. Bogert. © Pandora, 
accepted alternative designation of 
Pandora Co.; 20Jan60; KK149036. 



PAOLI, GINO. © 

GQ, Gentlemen's quarterly; and now 
Glno Paoli for fall. Prestige pre- 
sentation for fall I960. Men's wear. 
Appl. author: Will Kaplan Advertising. 
© 15Feb60; KK151?40. 

PAPER MATE CO. © 

Capri Mark IV, $3.50. (In Sports 
illustrated, May lb, I960, p. 61).) 
Appl. author: L. Theodore Barnett, 
Jr. © 16May60; KK151626. 



58 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



Capri Mark IV, $3.50. (in Sports 
illustrated, June 6, I960, p. 66) 
Appl. author: Donald E. Williams. 
© 6jun60; KKI51863. 

Working pen in a Paris gown; Lady 
Capri. (in The New Yorker, Apr. 30, 
I960, p. 153) Appl. author: 
I. Theodore Barnett, Jr. © 30Apr60; 
KK1 51034. 

Working pen in a Paris gown; Paper Mate 
Lady Capri, $2.95. (in The New York- 
er, June 11, i960, p. 50) Appl. au- 
thor: L. Theodore Barnette, Jr. 
© HJun60; KKI51872. 

PAPER NOVELTY MANUFACTURING CO. © 

Cotton tree skirt; Doubl Glo. 36" in 
diameter. © lDec59; KK148536. 

Fireproof tinsel garland; Doubl Glo. 

© lDec59i KK148320. 
Holiday garland; Doubl Glo. 30 feet. 

© lDec59; KK148319. 
Holiday snow; Doubl Glo. Net wt. 

5 oz. © lDec59; KK148321. 
Honeycomb paper bells; Doubl Glo. 6. 

© lDec59; KK148316. 
Icicles; Doubl Glo. © lDec59; 

KK148323. 
New, lightweight icicles made with 

metalized miracle Reynolon; Doubl 

Glo. © lDec59; KK149075. 
Ornament hangers; Doubl Glo. 125. 

© lDec59) KK148315. 
Reflectors; Doubl Glo. 8. © lDec59; 

KK148317. 
Tinsel garland; Doubl Glo. © lDec59; 

KK148322. 
Tree top; Doubl Glo. © lDec59; 

KK148318. 
Tree top; Doubl Glo. Santa. 

© lDec59; KK148324. 

PARA-CHEM CORP. © 

Power Grip, for non-slip waterproof 
hand grip. Net wt. 1 oz. Appl. 
author: Robert S. Cohen. © 12Nov59; 
KK14 9562 e 
Why let a slit> ruin your game? Spray 
hands with Power Grip for waterproof 
grip. Appl. author: Robert S. Cohen. 
© 12Nov59; KK149563. 

PARAGON NEEDLECRAFT. © 

Exciting new needlework you'll love to 
embroider. 01141 [& other patterns] 
(In McCall's needlework & crafts 
magazine, spring- summer i960, p. 3 of 
cover) Appl. author: Alfred Rosen- 
thal. © 25Jan60; KK149137. 

PARAGON OIL BURNER CORP. © 

World's most modern oil burners and 
heating equipment. (Presentation 
portfolio) Appl. author: J. J. 
McCartney. © 20Mar60; KKI50382. 

PARAGON OIL CO., INC. © 

Eliminate spring changeovers with 
Paragon, none better, tailored 
lubrication for your fleet. Paragear 
Gemlube-4 & 3 other products, (in 
Motor truck news, Mar. i960, p. 4 of 
cover) Appl. author: John J. McCart- 
ney. © 17Mar60; KKI51816. 
One call will get you tailored lubrica- 
tion for your fleet. (in Motor 
truck news, Jan. i960, p. 4 of cover) 
Appl. author: J. J. McCartney. 
© 28Feb60; KK149858. 



PARAMOUNT, OMAHA. 
Products Co. 



SEE Paramount Paper 



PARAMOUNT PAPER PRODUCTS CO. 

Liquid, handle with care. © Paramount, 
Omaha, accepted alternative designa- 
tion of Paramount Paper Products Co. 
(in notice: Paramount, Omaha); 
10Dec59l KK1 51447. 



Rush. © Paramount, Omaha, accepted 
alternative designation of Paramount 
Paper Products Co. (in notice: 
Paramount, Omaha); 10Dec59; 
KK151446. 

Via air. © Paramount, Omaha, 

accepted alternative designation 
of Paramount Paper Products Co. 
(in notice: Paramount, Omaha); 
10Dec59; KK151445. 

PARK & HAGNA, INC. © 

Old New Orleans Dllly Bean for salads, 
hors-d'oeuvres, cocktails. Net wt. 
8 ozs. © I60ct59; KK149953. 

PARKE, DAVIS & CO. © 

Allergen by the teaspoonful. When 
remedies pose an allergic threat; 
Benadryl. © 10May60; KK1 52112. 

Allergen by the yard. When clothing 
produces allergic distress; Benadryl. 
© 24May60; KK152127. 

Allergen in the bud. When burgeoning 
greenery throws pollen to the wind; 
Benadryl. © lApr60; KK1 52111. 

Allergen on high. When air-borne tree 
pollens attack; Benadryl. 
© 26Apr60; KK152110. 

Allergen on rye; Benadryl. © 21Jan60; 
KK149733. 

Allergen on the half shell; Benadryl. 
© 29Jan60; KK149752. 

Allergen on the surface. When house 
cleaning stirs up an allergic storm; 
Benadryl. © l4Apr60; KK1 52108. 

Allergen underfoot. When seasonal 

scourges lurk in the grass; Benadryl. 
© 2Jun60; KK1 52109. 

Ambenyl expectorant; when there's a 
cough in the family. © 10Sep59j 
KK1 52129. 

Animals; house pets for many, rhinitis 
for some. Benadryl. © 14Aug58 (in 
notice: 1959) J KK149732. 

Canary; cheery songs for most folks, 
teary eyes for some. Benadryl. 
© 10Nov59; KK149734. 

Continuous sulfa protection, day and 
night, only one tablet a day; 
Midicel. © 90ct59; KKI52105. 

Don't forget, Eldec begins at forty; 
help assure a healthy and active 
retirement. © HAug59j KK149735- 

Don't forget, Eldec begins at forty; 
help assure health and vitality in 
later years. © 25Aug59; KK149738. 

Each part performs an essential action; 
in cough control, too, each component 
contributes to the efficacy of Beny- 
lin expectorant. © HMay60; 
KK152119. 

Each part serves an important purpose; 
in cough control, too, each component 
contributes to the efficacy of Beny- 
lln expectorant. © 22Apr60; 
KK152120. 

Each performs an important function; 
in cough control, too, each component 
contributes to the efficacy of Beny- 
lin expectorant. © l4Mar60; 
KK1 52122. 

Each plays an essential part; in cough 
control, too, each component contrib- 
utes to the efficacy of Benylin ex- 
pectorant. © l6Mar60; KK152121. 

Effective against stubborn hospital 
staphylococci; Chloromycetin. 
© 8Apr60; KK1 52107. 

Eldec begins at forty. A wise pre- 
caution now for good health later; 
Eldec Kapseals. © 26May60; 
KK1 52113. 

Eldec begins at forty. Help prepare 
your over 40 patient for a healthy, 
active tomorrow; Eldec Kapseals. 
© 15Apr60; KK1 52116. 

Eldec begins at forty. Prescribed 
during the middle years for active, 
healthy, retirement years; Eldec 
Kapseals. © 20May60; KK1 52114. 



Eldec begins at forty. To help assure 
active later years; Eldec Kapseals. 
© HMar60; KK152118. 
Eldec begins at forty. To help combat 
the aging process; Eldec Kapseals. 
© 17Mar60; KK152117. 
Eldec begins at forty. To help control 
the aging processes; Eldec Kapseals. 
© 27Apr60; KK152115. 
For every member of the family, relief 
of cough; Ambenyl expectorant. 
© 31Aug59; KK149718. 
For the whole family, relief of cough; 
Ambenyl expectorant. © 27Aug58 (In 
notice: 1959); KK149715. 
From Parke-Davis ... Humatin Kapseals, 
the fortunate combination of high 
antiamebic and antibacterial activity 
and low oral toxicity makes paromomy-' 
cin unique among the available drugs. 
© 31May60; KK152130. 
Great moments in medicine; Galen. 
Many of your patients Will be 
numbered among the millions who will 
be attracted by this advertisement, 
(in Journal of American Medical 
Assn., Oct. 31, 1959, p. 60-61) 
Appl. author: Young & Rubicam, Inc. 
© 280ct59; KK149145. 
Great moments in medicine; Rhazes and 
Arabic medicine. (In Life, Jan. 25, 
i960, p. 72) Appl. author: Young & 
Rubicam, Inc. © 21Jan60; KK149937. 

Great moments in medicine; Rhazes and 
Arabic medicine. (In Reader's 
digest, Mar. i960, p. 248) Appl. 
author: Young & Rubicam, Inc. 
© 21Feb60; KK1 51344. 
Great moments In medicine; Susruta. 
The contributions of medicine's 
greatest men provide some of the 
most colorful episodes in the his- 
tory of mankind. (in Journal of 
AMA June 27, 1959. p. 20-21) 
© 24jun59; KK149144. 
Great moments in medicine. Trephining 
in ancient Peru. (in Journal of 
American Medical Assn., Apr. 25, 
1959, p. 20-21) Appl. author: Young 
& Rubicam, Inc. © 22Apr59; 
KK148016. 
Hay fever? My doctor prescribes 
Benadryl. For prompt comprehensive 
relief of hay fever distress. 
[Baseball scene] © 31Jul59; 
KK149717. 
Hay fever? My doctor prescribes 
Benadryl. [Subway scene] 
© 28jul59; KK149716. 
Hay fever? My doctor prescribes 
Benadryl. I Supermarket scene] 
© 20Aug59; KK149748. 
Hay fever? Never out of season 
Benadryl. [Contractors holding 
blueprints] © 26Aug59i KK149750. 
Hay fever need not interfere; Benadryl. 

[Golf scene] © 190ct59l KK149731. 
Hay fever need not interfere; never 
out of season Benadryl. [Man stand- 
ing beside girl sitting on railing] 
© 150ct59; KK149749. 
His cough almost stopped the show, then 
his physician prescribed Benylin 
expectorant. © 200ct59; KK149762. 
Holiday dinners; gastronomic delight 
for most folks, food allergens for 
some. Benadryl. © 17Nov59; 
KK149729. 
House dust; cleaning problem for most 
folks, allergens for some. Benadryl. 
© 28Sep59; KK149759. 
In abdominal surgery, Chlorostrep helps 
eradicate gastrointestinal pathogens. 
© 19Nov59; KK149746. 
In all age groups, in every locality, 
effective therapeutic benefits over 
a wide range of enteric infections 
with Chlorostrep. © HNov59; 
KK149743. 
In bacillary dysentery, Chlorostrep to 
hit the invading organisms hard and 
promptly. © l6Nov59; KK149744. 



1960 



CURRENT REGISTRATIONS 



59 



In colon and. rectal surgery* Chloro- 
strep provides combined antibiotic 
action against postoperative infec- 
tion. © 27Nov59; KK14975L 

In enteric infections, colon and rectal 
surgery, Chlorostrep, a more certain 
and rapid therapeutic response. 
© 2jNov59; KK149747. 

In epilepsy, prerequisite for a college 
education: therapy. Dilantin; 
PhelantinJ Milontln; Celontin. 
© 24Aug59; KK149724. 

In epilepsy, prerequisite for a good 
family adjustment: therapy. Dilan- 
tin; Phelantln; Milontln; Celontin. 
© 150ct59; KK149726. 

In epilepsy, prerequisite for a pro- 
fessional career: therapy. Dilantin; 
Phelantln; Milontln; Celontin. 
© :7Jul53; KK149721. 

In epilepsy, prerequisite for an active 
life: therapy. Dilantin; Phelantln; 
Milontln; Celontin. © 27Nov59; 
KK149727. 

In epilepsy, prerequisite for partici- 
pation: therapy. Dilantin; Phelan- 
tln: Milontln; Celontin. © 50ct59; 
KK149725. 

In epilepsy, prerequisite for produc- 
tive work: therapy. Dilantin; 
Phelantln; Milontln; Celontin. 
© 3Sep59; KK149723. 

In epilepsy, prerequisite for reduction 
of seizures: therapy. Dilantin; 
Phelantln; Milontln; Celontin. 
© 10Nov59; KK149728. 

In epilepsy, prerequisite for self- 
support: therapy. Dilantin; Phelan- 
tln; Milontln; Celontin. © 2JJul59; 
KKU9722. 

In shigella and salmonella enteritis, 
Chlorostrep enhances antibiotic 
effect. © 17Nov59; KK149745. 

Midicel for modern sulfa therapy; only 
one tablet every 24 hours. 
© HSep59; KK149730. 

One bridge player has epilepsy. 
Dilantin; Phelantln; Milontln; 
Celontin. © l?May60; KK1 52123. 

One businessman has epilepsy. 
Dilantin; Phelantln; Milontln; 
Celontin. © 4May60; KK152124. 

One child has epilepsy. Dilantin; 
Phelantln; Milontln; Celontin. 
© 25Apr60; KK152125. 

One salesclerk has epilepsy. Dilantin; 
Phelantln; Milontln; Celontin. 
© l4Apr60; KK1 52126. 

One student has epilepsy. Dilantin; 
Phelantln; Milontln; Celontin. 
© 24Feb60; KK149757. 

Outstandingly effective against 
problem pathogens; Chloromycetin. 
© 28Mar60; KK152106. 
Paint; decorating aid for most folks, 
dermatitis for some. Benadryl. 
© 10ct59; KK149760. 

Pet allergen. When man's best friend 
is also his allergen: Benadryl. 
© 24May60; KK1 52128. 

The prospect for epileptics: an Im- 
proved home life. Dilantin; 
Phelantln; Milontin; Celontin. 
© 12Peb60; KK149756. 

The prospect for epileptics: higher 
education and fulfillment. Dilantin; 
Phelantln; Milontln; Celontin. 
© 3Feb60; KK149755. 
The prospect for epileptics: normal 
activity and usefulness. Dilantin; 
Phelantln; Milontln; Celontin. 
© 26Jan60; KK149754. 

Remember, Eldec begins at forty; helps 
assure health benefits later. 
© 21Aug59; KK149737. 

Remember, Eldec begins at forty; helps 
assure prime of life vigor after 40. 
© l8Aug59; KK149736. 
Shrimp; zestful eating for most folks, 
allergic distress for some. Bena- 
dryl. © 5Nov59; KK149763. 



Through the centuries, medicine has 
measured its most significant ad- 
vances in terms of human benefits; 
great moments in medicine, (in 
Missouri medicine, July 1959. p.799) 
Appl. author: Young & Rubicam, Inc. 
© Uul59; KK149143. 

To help combat the aging processes, 
Eldec Kapseals begins at forty. 
© 2Feb60; KK149753- 

To help control progressive disorders 
of the aging, Eldec Kapseals. 
© 28jan60; KK149758. 

When bleeding belies the calendar, 
Norlutln, potent oral progestational 
agent arrests functional uterine 
bleeding. © 10Jul59s KK149720. 

Whichever member of the family is 
coughing; Ambenyl expectorant. 
© 5Sep59; KK149719. 

Yesterday, he coughed more than he 
figured, then his physician pre- 
scribed Benylin expectorant. 
© 15Dec59; KK149742. 

Yesterday, he coughed till the cows 
came home, then his physician pre- 
scribed Benylin expectorant. 
© l2Nov59; KK149739. 

Yesterday, he coughed up a storm, then 
his physician prescribed Benylin 
expectorant. © l8Nov59; KK149740. 
Yesterday, her cough almost had her 
grounded, then her physician pre- 
scribed Benylin expectorant. 
© 190ct59; KK149761. 

Yesterday, his cough had him down, 
then his physician prescribed Beny- 
lin expectorant. © 9Dec59; 
KK149741. 

PARKER BROS., INC. © 

African animal hunt game. © l8Dec59 

(in notice: i960); KK148403. 
Boom or bust game. © 21Dec59; 

KK148406. 
Game of fences, Klmbo. © lPeb60; 

KK1 50523. 
Game of sugar plums; for little folks. 

© 9Dec59; KK148426. 
Pardon Me; animal card game. 

© HFeb60; KK149226. 
Singing numbers, a merry adding game. 

© 2Feb60; KK148906. 
Star Reporter; news game. © 23Feb60; 

KK149589. 
Teddy bear panda ABC game. © 9Dec59; 

KK148425. 
Trade Winds; Caribbean Sea game. 
© 8Mar60; KK150107. 

PARKER PEN CO. © 

Are you lost In the ballpoint jungle? 
T-Ball Jotter. (In The Retail 
tobacconist, Apr. 15, i960, p. 7) 
Appl. author: Tatham- Laird, Inc. 
© 15Apr60; KK1 50934. 
For somebody special, give the most 
special fountain pen, Parker 51. 
(in Honolulu star bulletin, Aug. 10, 
1959, p. 18) Appl. author: Tatham- 
Laird, Inc. © 10Aug59; KK150938. 
Get Parker's famous T-Ball Jotter pen. 
(in American Armed Forces features, 
Apr. i960, p. 2) Appl. author: 
Tatham- Laird, Inc. © lApr60; 
KK1 50937. 
He bought a 1-cent stamp for $45,000 
with his Parker pen; Parker 6l. (in 
Chicago life (Chicago daily news) 
Apr. 30, I960, p. 20] Appl. author: 
Tatham-Laird, Inc. © 30Apr60; 
KK1 50933. 
He bought Squaw Valley with his Parker 
pen; Parker 6l. (in Chicago life 
(Chicago daily news) May 14, I960, 
p. 5) Appl. author: Tatham-Laird, 
Inc. © l4May60; KK1 51520. 
He bought the Empire State Building 
with his Parker pen; Parker 6l . (in 
Chicago life (Chicago daily news) 
Apr. 23, I960, p. 28) Appl. author: 
Tatham-Laird, Inc. © 23Apr60; 
KK150932. 



How 'bout that little Janle of mine, 
she gave me a Parker 6l. (in The 
Reader's digest, Nov. 1959, p. 220- 
221) Appl. author: Tatham-Laird, 
Inc. © lNov59; KKI51515. 
How 'bout that little Janle of mine, 
she gave me a Parker 61. (In The 
Saturday evening post, Nov. 28, 
1959. p. 52-53) Appl. author: Tatham- 
Laird, Inc. © 28Nov59; KK149023. 
New, Parker Pardners, pen and pencil 
set. Sell the new Parker Jotter 
gift line; Princess ballpoint, Minim 
Jotter ballpoint, V.I. P. Jotter ball- 
point. (In Premium practice, July 
1959. p. 27-28) Appl. author: Tatham- 
Laird, Inc. © Uul59; KK149022. 
New, Parker 6l jet fllghter pen; give 
the safest pen in the air. (in Life, 
Apr. 4, I960, p. 82-83) Appl. author: 
Tatham-Laird, Inc. © 4Apr60; 
KK1 50931. 
New, Parker 61 Jet Plighter pen; Ink 
safety chamber tested at jet speeds. 
(In The New Yorker, May 14, i960, 
p. 25) Appl. author: Tatham-Laird, 
Inc. © 14May60; KK151519. 
New, Parker 6l Jet Plighter pen; new 
safety chamber controls ink flow. 
(In Esquire, June I960, p. 65) Appl. 
author: Tatham-Laird, Inc. © Uun60; 
KK151522. 
Parker franchised dealer plan; great 
idea. 61 capillary; Pardner set; 
V.I. P.; Princess. (In Modern station- 
er convention dally, Sept. 26-27, 
1959. P. 5) Appl. author: Tatham- 
Laird, Inc. © 26Sep59; KK149025. 
Parker gifts speak volumes about your 
good taste. 61; 51; 21. (in The 
Overseas weekly, June 28, 1959, p.ll) 
Appl. author: Tatham-Laird, Inc. 
© 28jun59; KK149019. 
Parker gifts speak volumes about your 
good taste. 6l; 51; 21. (In The 
Overseas weekly, Mar. 27, i960, p. 8) 
Appl. author: Tatham-Laird, Inc. 
© 27Mar60; KK151517. 
Parker, the greatest name In writing, 
sells in your high-profit price 
range. T-Ball Jotter pen; Wrltefine 
pencil. (In Chain store age, Jan. 
1959. P°174) Appl. author: Tatham- 
Laird, Inc. © Uan59; KK149021. 
The sales picture shows you which ball- 
point means business; and gift 
Jotters bring jewelers extra busi- 
ness. T-Ball Jotter. (in National 
jeweler, May i960, p. 71) Appl. au- 
thor: Tatham-Laird, Inc. © lMay60; 
KK151514. 
The sales picture shows you which ball- 
point means business; and look, at 
this extra profit deal. T-Ball 
Jotter, (in McKesson profitunlties, 
May I960, p. 68) Appl. author: 
Tatham-Laird, Inc. © lMay60; 
KK151518. 
The sales picture shows you which ball- 
point means business; and look at 
this new full profit deal. T-Ball 
Jotter, (in Chain store age, Apr. 
i960, p. 102) Appl. author: Tatham- 
Laird, Inc. © lApr60; KK150935. 
The sales picture shows you which ball- 
point means business; and look at 
your franchise protection. T-Ball 
Jotter. (In The National stationer, 
Apr. I960, p. 87) Appl. author: 
Tatham-Laird, Inc. © lApr60; 
KK1 50939. 
That's it: I know' Hey! I've got 
it! Minim; Princess; V.I. P.; 
International. (In Esquire, Dec. 
1959, p. Ill, 113, 115. 117) Appl. 
author: Tatham-Laird, Inc. 
© lDec59; KK148510. 
They gave each other a Parker 61. 
(In The Reader's digest, Dec. 1959, 
p. 190-191) Appl. author: Tatham- 
Laird, Inc. © lDec59; KKI51516. 
They gave each other a Parker 61 pen. 
(In The Saturday evening post, 
Dec. 5, 1959. p. 50-51) Appl. author: 
Tatham-Laird, Inc. © 5Dec59; 
KK149024 . 



60 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PARKER PEN CO. -Con. 
They launched a fleet of Jets with a 
Parker pen; Parker 6l. (in Chicago 
life (Chicago dally news) May 21, 
I960, p. 24) Appl. author: Tatham- 
Lalrd, Inc. © 21May60; KK151521. 
3 pens to help you write more business. 
Eversharp Lightning; Parker's prized 
custom Jotter; Parker T-Ball Jotter, 
(in Premium practice, Apr. I960, 
p. ljl) Appl. author: Compton Ad- 
vertising, Inc. © The Eversharp Pen 
Co., a division of Parker Pen Co. 
(in notice: Parker Pen Co.); lApr60; 
KKI50566. 
2 big brands, 2 big promotional values; 
Parker Pardners, pen and pencil set. 
Eversharp Reporter, the ball point, 
(in Premium practice, Mar. i960, 
p. 73) Appl. author: Tatham-Laird, 
Inc. © lMar60; KK150936. 
Want months of skip-proof writing? 
T-Ball Jotter. (in The Overseas 
weekly, July 19, 1959, P-6) Appl. 
author: Tatham-Laird, Inc. 
© 19 Jul 59; KK149020. 

PARKER PEN CO. EVERSHARP PEN CO. DIVI- 
SION. SEE Eversharp Pen Co. 

PARKS (HENRY FRANCIS) LABORATORY. © 

Moisture gage; model 102. Appl. author: 
Henry Francis Parks. © 29May60; 
KK151812. 

PARKS (ROBERT M. ) CO., INC. 

Quik-shave, up to 88$ more cutting 
power; Terado Quik-shave for the 
electric shave of your life. 
© Parks Products, accepted alter- 
native designation of Robert M. Parks 
Co., Inc. (in notice: Parks Products); 
29Dec59; KK14957L 

PARKS PRODUCTS. SEE Parks (Robert M. ) 
Co . , Inc . 

PARSONS AMMONIA CO., INC. © 

How molecules scrub for you with 

Parsons' Sudsy, (in The Washington 
post, Jan. 20, I960, p.DIO) 
© 20Jan60; KK151204. 
Sponge Parsons ' Sudsy on, sponge dirt 
off. (In The Washington post, 
Jan. 27, I960, p.DIO) © 27Jan60; 
KK151203. 

PATENT SCAFFOLDING CO., INC. © 

PS Co's 20K heavy duty shoring frames. 
(Bulletin PSS-51) © Uun60; 
KK151507. 

PATTERN WORKSHOP, INC. © 

Nameplate kit; fun for children, per- 
fect for gifts. (In The Richfield 
news, Nov. 5, 1959, sports section, 
p.l) © 5Nov59; KK143842. 

PAULA MOTTO CO. 

We admit it, they're all hopeless 
buttons. Appl. author: Ann Holm- 
quist. © Paula, accepted alternative 
designation of Paula Motto Co., 
Charles W. McCullough, sole owner; 
8Aug59; KK147996. 

PEARCE-UIBLE CO. © 

Harbor View; move in tomorrow with 
Pearce-Ulble ' s amazing new rent' 'n 
buy plan. (In Florida times union, 
Jacksonville, Nov. 22, 1959, P.78) 
Appl. author: Harry Radcliffe. 
© 22Nov59; KK148379. 
Now Pearce-Ulble offers you their 
amazing new rent-'n-buy plan; 
Normandy Village. (In The Florida 
timea-union, Nov. 22, 1959, p.80) 
Appl. author: Harry Radcliffe 
Advertising. © 22Nov59; KKl49l40. 

PENDLETON WOOLEN MILLS. © 

This is a genuine Pendleton. Washing 
instructions. © 10May60; KKI51556. 



PEPPEHIDGE FARM, INC. © 

Banana nut loaf; keep frozen. Net 

weight 13 oz. © HApr60; 100.509*1. 
Brown & serve golden twist enriched 

rolls. 6. © 15Feb60; KK1 50940. 
Brown & serve 12 party enriched rolls. 
Net wt. 8 ozs. © 30Dec59; 
KK148093. 
Date nut loaf; keep frozen. Net weight 

1 lb. © HApr60; KK1 51047. 
French coffee cake. Net weight 14 oz. 

© HApr60; KK151604. 
Hermit cookies. One dozen. © lFeb60; 

KK149003. 
Hovis . . . golden sandwich thin sliced 
bread. Net weight 1 lb. © 30Dec59; 
KK148092. 
6 patty shells. Net wt. 10 oz. 

© HFeb60; KK149344. 
Thin sliced, whole wheat bread. 
Net weight 1 lb. © 8Dec59; 
KK148428. 
24 apple turnovers. Net wt. 4 lbs. 
8 oz. © l4Dec59; KK148191. 
Wafers; lemon flavored filling. Net 

wt. 6 oz. © 8Dec59; KK148133. 
Warm and serve butter twist enriched 
dinner rolls. Net weight not less 
than 5 oz. © 31Dec59; KK148211. 
Whole wheat bread; white enriched 
bread. Net wt. 1 lb. © 9May60; 
KK151048. 

PERKINS DIVISION, GENERAL FOODS CORP. 
SEE General Foods Corp. Perkins 
Division. 

PERMACEL DIVISION, JOHNSON & JOHNSON. 
SEE Johnson & Johnson. Permacel Di- 
vision. 

PERMUTIT WATER CONDITIONING, INC. © 
Can't I please have Permutit soft 
water for my bath and laundry? 
© 4Feb60; KK148760. 
Now enjoy automatic soft water by 
Permutit with the softener hands 
need never touch. © 4Feb60; 
KK148761. 

PET MILK CO. © 

The creamiest frosting in the world; 
bonbon frosting. Evaporated milk, 
(in What's new in home economics, 
Feb. I960, p. 12) Appl. author: 
Elaine Pautler. © lFeb60; KK149096. 
Cut 60$ off your milk bill; Pet In- 
stant, (in Journal of the American 
Dietetic Association, May I960, 
p. 527) Appl. author: Elaine Pautler. 
© 25Apr60; KK151211. 
Double rich Pet in the smooth, cheesy 
sauce makes macaroni and cheese 
supreme. Evaporated milk. (in The 
American weekly, Feb. 7, i960, p. 11) 
Appl. author: Josephine Walsh. 
© 7Feb60; KK149094. 
For large appetites and small budgets, 
top-stove beans and meat balls. 
Evaporated milk. (in Co-ed, Mar. 
I960, p. 37) Appl. author: Elaine 
Pautler. © lMar60; KK149484. 
14 good-and-easies. Recipes featuring 
Pet evaporated milk, (in What's new 
in home economics, Mar. i960, p. 7) 
Appl. author: Elaine Pautler. 
© lMar60; KK149475. 
Free, enlargement of your favorite 
snapshot ... for Just one 12-qt. 
Pet instant nonfat dry milk shield. 
(In Redbook, Mar. i960, p. 77) Appl. 
author: Elaine Pautler. © lMar60; 
KK1 49476. 
Jars and tubes can't do the big Job, 
deep-down beauty starts with Pet 
instant nourishment; nonfat dry 
milk. (In What's new in home eco- 
nomics, Apr. i960, p. 20) Appl. au- 
thor: Elaine Pautler. © lApr60- 
KK150864. 



Now, from the makers of America's best- 
selling frozen fruit pies, Pet-Ritz 
cream pies, (in Progressive grocer, 
Apr. I960, p. 96-97) Appl. author: 
Elaine Pautler. © lApr60; KKI50863. 

One wonderful dish makes the meal; 
evaporated milk. Recipe nos.1-14. 
(In The Ladies' home Journal, Mar. 
I960, p. 113-120) Appl. author: 
Josephine Walsh. © 24Feb60; 
KK149713. 

One wonderful dish makes the meal; 
there ' s nothing plain-Jane about 
macaroni and cheese supreme. Evapo- 
rated milk. (In The Ladies' home 
Journal, Mar. i960) Appl. author: 
Josephine Walsh. © 24Feb60; 
KK14971*. 

Packed with protein, rich with flavor, 
that's Pet macaroni and cheese 
supreme. Evaporated milk. (In 
Parents' magazine, Mar. i960, p. 83) 
Appl. author: Elaine Pautler. 
© 25Feb60; KK149473. 
Strawberry ice cream, velvet-smooth, 
made with whipped Pet milk. Evapo- 
rated milk. (In What's new In home 
economics, Apr. i960, p. 3 of cover) 
Appl. author: Elaine Pautler 
© lApr60; KK1 50865. 

Want a dreamy dessert? Try Pet's 
homemade strawberry ice cream. 
Evaporated milk. (In Co-ed, Apr. 
I960, p.4l) Appl. author: Elaine 
Pautler. © 20Mar60; KKI50923. 

What are little boys made of? Instant 
nonfat dry milk, (in Woman's day, 
June I960, p. 16) Appl. author: 
Josephine Walsh. © 20May60; 
KK151404. 

When eating for two becomes a weighty 
problem; instant nonfat dry milk, 
(in American Journal of obstetrics 
& gynecology, Mar. i960, p.131) 
Appl. author: Elaine Pautler. 
© lMar60; KK149613. 

When little meals are big problems; 
instant nonfat dry milk, (in The 
Journal of pediatrics, May i960, 
P. 99) Appl. author: Elaine Pautler. 
© 25Apr60; KK1 51212. 

The world's biggest recipe promotion, 
corn-crisped chicken, pre-sold 277 
million times. Evaporated milk. 

(In Chain store age, Feb. i960, 
p. 194-195) Appl. author: Shirley 
Vierheller. © lFeb60; KK149294. 
Your best cake is twice as inviting 

with Pet's rich smooth-as-cream 

bonbon frosting. Evaporated milk. 

(In Co-ed, Feb. i960, p. 53) Appl. 

author: Elaine Pautler. © 19Jah60; 

KK149098. 

PETERS & RUSSELL, INC. © 

Mooring Magic. Par Cleats & other 

products. © 13Nov59; KK1 50241. 
Mooring Magic bumpers; Par Air boat 
fenders. Pure white or amazing new 
Hi-Glo fluorescent fire orange. 
© 17Jun59; KK150010. 
Now, four wonderful lines of boating 
necessities. Mooring Magic boat 
bumpers; pumps; ParCleats; Skipper 
Hitch. (In Yachting, Jan. i960, 
p. 34) © 28Dec59; KK152183. 

PETERSON, WAYNE. © 

Code of appointment ethics; don't be 
a Latenik. © 5Feb60 (in notice: 
1959); KK149639. 

PFEIFFER CO. © 

Kolephrin capsules, the therapeutic 
medication for colds, sinus conges- 
tion, hay fever. No. 24. Contents 
16 capsules. © 3Jun60; KKI51636. 

PHARMA-CRAFT CORP. © 

For colds or flu; Coldene tablets. 
(In Look Feb. 3, 1959, p.4) Appl. 
author: J. Walter Thompson Co. 
© 20Jan59; KK15l6l4. 



1960 



CURRENT REGISTRATIONS 



61 



PHARMACY CLUB, INC. © 

The Pharmacy Club plan guarantees to 
save you money on your doctor ' s 
prescriptions. © lMar60; KK149324. 

PHILADELPHIA SEED CO. , INC. © 

Old English lawn handbook; lawn seed. 
8th rev. ed. Appl. author: George 
H. Beans. © l2Apr60; KK150482. 

PHOTO MATE CO. © 

New, modern, easy way for mounting 
photos j use crystal clear Photo 
Mates. 100. Appl. author: Harry 
Marlon Konshok. © 17Aug59; 
KK148040. 

PIEL BROS. © 

Be It known to all present that . 
has been appointed a head tester 
extraordinary; promote the Plel head 
test. Appl. author: Young & Rubicam, 
Inc. © 1Nov59j KK149935. 
The biggest beer sales news of the 
year, more Plels beer was sold 
during 1959 than in any previous 
year. Appl. author: Young & Rubi- 
cam, Inc. © 31Dec59s KK151009. 

Evervone points to Plels. Light beer. 
Coin. Display no. 2037 . Appl. au- 
thor: Young & Rubicam, Inc. 
© Uun59; KK148831. 

For a cool head, buy Piels; beer. 

Fire box display; bottle with opener. 
Appl. author: Young & Rubicam, Inc. 
© l4Mar60; KKI51773. 

For a cool head, buy Piels. 
Fire box display; beer glass. 
Appl. author: Young & Rubicam, Inc. 
© l4Mar60; KK1 51774. 

For fun, try this Piel head tester. 
Beer. 10 cards. (Display no.205l) 
Appl. author: Young & Rubicam, Inc. 
© 260ct59s KK1 51358. 

Fresh-poured flavor all the way down. 
(Try for fresh-poured flavor) 
Plastic board. Display no. 33. 
Appl. author: Young & Rubicam, Inc. 
© 150ct59; KK149607. 

Here's a useful gift for you from Bert 
& Harry Plel; chammy cloth. (Display 
no. 2054) Appl. author: Young & Rubi- 
cam, Inc. © 20Jan60; KK149939. 

Light beer. 5 returnable 16 oz. 
bottles. (Shopping bag display, 
no. 2061.) Appl. authors Young & 
Rubicam, Inc. © l4Apr60; KK151951 . 

Piels light beer. Stay-on-bottle 
cap. Appl. author: Young & Rubicam, 
Inc. © 20Jan60; KK149936. 

Start the new year right, drink Piels 
light beer tonight. Truck poster. 
(Display no. 2055) Appl. author: 
Young & Rubicam, Inc. © 1Nov59; 
KK149941. 

Take home 2 quarts of Piels in the new 
cold carton. Appl. author: Young & 
Rubicam, Inc. © 28Mar60; KK1 51013. 

Try Plels light beer for fresh poured 
flavor all the way down. (Acti-Vue 
display no. 37) Appl. author: Young 
& Rubicam, Inc. © lNov59; KK149310. 

2 quart cold carton; light beer. 
(Display no. 2056) Appl. author: 
Young & Rubicam, Inc. © 29Mar60; 
KK151012. 

We're running ahead, let's stay ahead 
with our headline Btory. Route book 
card. (Display no.2053) Appl. au- 
thor: Young & Rubicam, Inc. 
© 10ct59; KK149934. 
When it comes to producing a promotion- 
al idea that sells; beer. (Display 
no. 2058) Appl. author: Young & 
Rubicam, Inc. © l4Mar60; KK150992. 
You always get a head with Plels. 
Display coin no. 2044. Appl. au- 
thor: Young & Bubioam, Inc. 
© Uun59; KKL49083. 



PILLSBURY CO. © 
Butterflake dinner rolls; Best XXXX. 
Net weight 8 ounces. © 13Jul59; 
KK149907. 
Buttermilk biscuits; Best XXXX. 10. 
Net wt. 8 oz. Appl. states prev. 
reg. KK143056. NM: revision. 
© 6Apr60; KK1 50624. 

Chocolate chip; Best XXXX. Slice 'n 
bake cookies. Net wt. 16 ozs. 
© 20Aug59; KK150131. 
Deluxe double Dutch devil ' s food cake 
mix; Best XXXX. 1 lb. 3 1/2 oz. net 
wt. © 15Feb60; KK149908. 
Oatmeal cookies; Best XXXX. Slice 'n 
bake. Net wt. 15 3/4 oz. 
© 21Mar60; KK1 50130. 
Pan rolls with sesame seeds; Best XXXX. 
12. Net wt. 8 oz. © l8Apr60; 
KK150625. 

PITTSBURGH PLATE GLASS CO. © 
Design of the month. 

Jan. I960. © 4jan60; KK148151. 
Feb. i960. © 29Jan60,- KK148659. 
Mar. I960. © HFeb60; KK149012. 
Apr. I960. © 21Mar60; KK149835. 
May I960. © 6May60; KKI50955. 
June I960. © 2Jun60; KK152025. 

PLAS-TEX CORP. 

All-purpose caddy, item PT 708. 
Wastebaskets [& 12 other items] 
Appl. author: Zepha Bogert. 
© Plas-Tex Corp., a division of 
Cal-Dak; 29Mar60; KKI50295. 
Luxury styled bread box, item PT-710. 
Wastebaskets [& 12 other items] 
Appl. author: Zepha Bogert. © Plas- 
Tex Corp., a division of Cal-Dak; 
29Mar60; KKI50296. 
Step-on can; item PT-725. Appl. au- 
thor: Zepha Bogert. © Plas-Tex 
Corp. , a division of Cal-Dak; 
29Mar60; KK1 50294. 
Versatile, space-saving wall bin; 
item PT-707. Appl. author: Zepha 
Bogert. © Plas-Tex Corp., a division 
of Cal-Dak; 29Mar60; KKI50297. 

PLATT & MUNK CO., INC. © 

Century dolls to cut out and dress. 
No. 243: 0200. 8 dolls complete with 
authentic wardrobes of the Civil War 
years. Appl. author: David B. Drei- 
man. © 15Apr60; KK150908. 
Children of many lands. 3450:0100. 
8 colorful 3tory books. © 10May60; 
KK151813. 
Colonial dolls to cut out and dress 
No. 242:0200. 8 dolls complete with 
authentic wardrobes of the Colonial 
Period in American history. Appl. 
author: David B. Drelman. 
© 15Apr60; KK1 50907. 

POINT-OF-SALE ADVERTISING CO. © 

Order Cre-Mel root beer. © lDec59; 
KK148429. 

POND (A. H. } CO., INC. © 

Choosing your diamond rings; Keepsake. 
Appl. author: Flack Advertising 
Agency, Inc. NM: revision & addi- 
tions. © lFeb60; KK148998. 
Choosing your wedding rings; Keepsake 
wedding sets. Appl. author: Flack 
Advertising Agency, Inc. NM: addi- 
tions & revision. © 29Mar60; 
KK150455. 

PREFERRED BUSINESS SERVICE CORP. © 

PBS I960 vacation schedule. © lMay60; 
KK151444. 

PREIS (H. P.) ENGRAVING MACHINE CO. © 
Panto two-dimensional engraving machine 
and attachments. (2D-4 bulletin) 
Appl. authors Martin H. Preio. 
© 25May60j KK151402. 



PREMIER DISTRIBUTING CORP. © 

Premere. [Eiffel Tower & French chef] 

© 19Dec58; KK148858. 
Premium. Tomato, chef & Eiffel Tower 

design. © 8Nov59; KK148859. 
Supreme. Fruit & chef design 
© 8Nov59; KK148860. 



PRESCON CORP. © 

Prescon. Appl. author: Karl H. Midden- 
dorf . © 13Aug59; KKI50157. 

PRESTHOLDT, H. L. © 

Magic formula Certus ready liquid 
glue. 8 fl. oz. net. © 3Mar60; 
KK149666. 

PRESTIGE PLATES, INC. © 

Personalize with made-to-order Prestige 

plates. Appl. author: Harry G. 

Stanley. © 20Jul59; KK149408. 
Personalize with Prestige plates. 

Appl. author: Harry G. Stanley. 

© HDec59: KK149469. 
Personalize your car, boat, trailer with 

made to order Prestige plates. 

Appl. author: Harry G. Stanley. 

© 20Jul59; KK149470. 

PRES-TO-LOGS DISTRIBUTORS OF CALIFORNIA, 

INC. © 

The original instant fire handi-pak 
with ignitor Pres-to-logs. Min. net 
wt. 30 lbs. Appl. author: Joseph 
Sampletro. © 19May60; 10051539. 

PROCTER & GAMBLE CO. © 

Dale Robertson ... says, stake your 
claim to all the cash on the coach 
In Ivory's $100,000 Wells Fargo 
give-away. Entry instructions. Soap. 
(In Good housekeeping, Feb. i960, 
p. 18-19) © Procter & Gamble, accept- 
ed alternative designation of Procter 
& Gamble Co.; 20Jan60; KK149465. 

Dale Robertson ... says, stake your 
claim to all the cash on the coach 
in Ivory's $100,000 Wells Fargo 
give-away. Entry instructions. Soap 
(In Syracuse post-standard pictorial, 
Jan. 24, i960, p. 10-11) © Procter & 
Gamble, accepted alternative designa- 
tion of Procter & Gamble Co.; 24jan60; 
KK149466. 

Dale Robertson ... says, stake your 
claim to all the cash on the coach 
in Ivory's $100,000 Wells Fargo 
give-away. Soap. (In The Waco 
times-herald, Jan. 14, i960, p.B9) 
© Procter & Gamble, accepted alter- 
native designation of Procter & 
Gamble Co.; I4jan60; KK149464. 

For the first time in your life, feel 
really clean; only Zest gives you 
both. Deodorant beauty bar. 
Canada. (In Kitchener-Waterloo 
record, Jan. 14, i960, p.l4) Appl. 
author: Benton & Bowles, Inc. 
© I4jan60; KK148769. 

For the first time in your life, feel 
really clean; only Zest gives you 
both. Deodorant beauty bar. 
Canada. (In The Kitchener-Waterloo 
record, Dec. 17, 1959, P.8) Appl. 
author: Benton & Bowles, Inc. 
© 17Dec59; KK148642. 

For the first time in your life feel 
really clean; Zest. Glorious new 
cleaning action; amazing new deodor- 
ant action. Canada, (in Kitchener- 
Waterloo record, Mar. 10, I960, 
p. 10) Appl. authors Benton & Bowles, 
Inc. © 10Mar60; KKL5HO9. 

From this very moment, fresh new beauty 
begins with Zest; deodorant beauty 
bar. Tussy Beauty Touch compact 
offer. (In Good housekeeping, Feb. 
1959, p. 9) Appl. author: Benton & 
Bowles, Inc. © 20Jan59; KK150216. 



62 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PROCTER & GAMBLE CO. -Con. 
Have you discovered the delicious 
difference between Jif and peanut 
butter? (In Better homes & gardens, 
Feb. I960, p. 19) Appl. author: Leo 
Burnett Co., Inc. © 19Jan60; 
KKl49^56. 
Look, Mom, no cavities. Mrs. Hitch- 
kiss: Ben's teeth are in fine 
condition. Crest toothpaste. (In 
Good housekeeping, Feb. 1959, p.^ of 
cover) Appl. author: Benton & 
Bowles, Inc. © 20Jan59; KK150002. 
New detergent in a tablet; Salvo 
guarantees today's cleanest washes. 
Shirt, & hand dropping tablet Into 
washer. (in The San Diego union, 
Apr. 24, I960, comic section, p. 6) 
Appl. author: Leo Burnett Co., Inc. 
© 24Apr60; KK151326. 
New detergent in a tablet; Salvo 
guarantees today's cleanest washes. 
Shirt, dress, towel, & hand dropping 
tablet into washer, (in The San 
Diego union, Apr. 3, I960, comic 
section, p. 12) Appl. author: Leo 
Burnett Co., Inc. © 3Apr60; 
KK151525. 
New detergent In a tablet; Salvo. 
Shirt & tie. (In The San Diego 
union, Feb. 7, i960, comic section, 
p. 6) Appl. author: Leo Burnett Co., 
Inc. © 7Feb60; KKl494l4. 
New detergent in a tablet; Salvo. 
Woman holding towel. (In The San 
Diego union, Feb. 21, I960, comic 
section, p. 6) App.l, author: Leo 
Burnett Co., Inc. © 21Feb60; 
KK149415. 
Puffs, Procter & Gamble's new creation 
in facial tissues. 200 single 
sheets; 100 two-ply tissues; size 
9 3/4" x 8 1/4". © Procter & Gamble, 
accepted alternative designation for 
Procter & Gamble Co.; 24Sep59; 
KK149244. 
Today; grocery store: Cheer, Zest, 
Cascade. Ask about special savings. 
(In New York post, May 12, i960, 
p. 34) Appl. author: Benton & Bowles, 
Inc. © 12May60; KK1 51895- 
Very new from Procter & Gamble? ice- 
blue Secret, new deodorant keeps 
underarms cool, calm, dry. (In The 
Houston chronicle magazine, Feb. 7, 
I960, p. 3) © 7Feb60; KK150251. 
What do you use to fry chicken? 
Golden Fluff o. (in Good house- 
keeping, Mar. I960, p. 117) Appl. 
author: Benton & Bowles, Inc. 
© l8Feb60; KK15H07. 
What do you use to make pie crust? 
Yellow spread? White shortening? 
Golden Fluffo. (In American home, 
Mar. I960, p. 56) Appl. author: 
Benton & Bowles, Inc. © l8Feb60; 
KK15H08. 
Whltey Lava lands a big one; or, Dirty 
Hands gets caught again. Hand soap. 
(In The Youngstown vindicator, 
Feb. 7, I960, comic section, p. 2) 
© 7Feb60; KK1 50252. 

PROSPERITY CO. 

All new for i960; Power-Ramie line. 
(In American laundry digest, Mar, 15* 
I960, p. 42-43) Appl. author: Hartman 
Advertising Agency. © Prosperity 
Co., division of Ward Industries 
Corp.; 15Mar60; KKI5OI87. 
All new for I960; Power-Ramie line. 
Laundry and dry cleaning presses 
& 2 other machines, (in American 
drycleaner, Apr. i960, p. 58-59) 
Appl. author: Hartman Advertising 
Agency. © Prosperity Co., division 
of Ward Industries Corp.; 15Apr60; 
HK151581. 
Cleans and extracts all fabrics; 
Power-Ramie 55, 55-lb. synthetic 
cleaning unit. Appl. author: 
Hartman Advertising Agency. 
© Prosperity Co., division of Ward 
Industries Corp.; 23May60; KK1 51743. 



Complete versatility of finishing with 
new 3 in 1 all-purpose buck; Power- 
Ramie prd model, dry cleaners press- 
es. Appl. author: Hartman Advertising 
Agency. © Prosperity Co., division 
of Ward Industries Corp.; 23May60; 
KK151845. 
For speed, simple maintenance, operat- 
ing comfort & dependability; Power- 
Ramie prl model laundry presses. 
Appl. author: Hartman Advertising 
Agency. © Prosperity Co., division 
of Ward Industries Corp.; 23May60; 
KK1 51744. 
The largest single company in the in- 
dustry. Laundry equipment. (In 
American laundry digest, Dec. 15, 
1959, p, 26-27) Appl. author: W. C. 
Hartman Advertising Agency. 
© Prosperity Co., division of Ward 
Industries Corp,; 15Dec59; KK148130. 
New liberal lease plan for all 

Prosperity equipment. (in American 
drycleaner, Feb. i960, p. Ill) Appl. 
author: Hartman Advertising Co. 
© Prosperity Co., division of Ward 
Industries Corp.; 9Feb60; KK150334. 
New Power-Ramie laundry and dry clean- 
ing equipment. Appl. author: Hart- 
man Advertising Agency. © Prosperity 
Co., division of Ward Industries 
Corp.; 23May60; KK151749. 
New, Power-Ramie line offers better 
styling, production, investment; new 
lease plan, (in American drycleaner, 
May I960, p. 32-33) Appl. author: 
Hartman Advertising Agency. © Pros- 
perity Co., division of Ward Indus- 
tries Corp.; 15May60; KKI51967. 
The only full 40-lb. cap. unit special- 
ly made for all fabrics; Power-Ramie 
40, 40- lb. synthetic cleaning unit. 
Appl. author: Hartman Advertising 
Agency. © Prosperity Co., division 
of Ward Industries Corp.; 23Mav60: 
KK151745. 
Why spend your money? All -equipment 
lease plan, (in The National clean- 
er, June I960, p. 4 of cover) Appl. 
author: Hartman Advertising Agency. 
© Prosperity Co., division of Ward 
Industries Corp.; Uun60; KK151752. 
You need protection from loss of 
customers. 11-C two-bath cleaning 
unit. (In American drycleaner, Jan. 
i960, p. 41) Appl, author: W„ C. 
Hartman Advertising Agency. 
© Prosperity Co., division of Ward 
Industries Corp.; 15Jan60; KK148763. 

PR0TT, ROBERT. 

Monday mornings are bright since we 
switched to Mercury. SEE Kiek- 
haefer Corp. 

PUGH, WILLIAM M. © 

The glasshopper. [Small boat] 
© 30ct59; KK148424. 

PURE OIL CO. © 

Why Pure keeps its Christmas trees 
up all year round. <Tn The Saturday 
evening post, Dec. 26, 1959* P. 2) 
© 26Dec59; KK148098, 

PUREX CORP., LTD. © 

Alice listens to the Mock Turtle; 
SweetHeart soap. (Through the 
looking glass in I960,, adventure 
no. 2) (In Seventeen, Apr. I960, 
p. 161) © lApr60; KK151818. 
Big change In bleach, the woman's 
touch; Fleecy white, (in Chicago 
daily news, Apr. 28, i960, food 
section, p. 40) Appl. author: Foote, 
Cone & Beldlng. © 28Apr60; 
KK151290. 
Bo-Peep ammonia does the work of 9 
bottles of costly wall cleaner, 
(in Peoria journal star, Apr. 21, 
I960, p.C-3) Appl. author: Foote, 
Cone & Beldlng. © 21Apr60; * 
KK151627. 



Bo-Peep ammonia does the work of 7 
different special cleaners, (in The 
Roanoke world-news, Apr. 21, i960, 
p. 32) Appl. author: Foote, Cone & 
Beldlng. © 21Apr60; KKI51628. 
Bo-Peep ammonia does the work of 10 
bottles of costly window cleaner. 
(In The Houston chronicle, Apr. 21, 
I960, section 2, p. 10) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 21Apr60; KK1 51036. 
Dawn of a new day in bleaching; Beads- 
o' -Bleach. Germany, (in The Over- 
seas family, Feb. 5, I960, p. 8) 
Appl. author: Foote, Cone & Beldlng, 
© 2Feb60; KK15l4l6„ 
Here's the contest you voted one of 
the year's top promotions; Sweet- 
Heart's dream-come-true contest. 
Soap. (In Supermarket news, Feb. 8, 
I960, p. 21-24) © 8Feb60; KK149590. 

. Here's the contest you voted one of 
the year's top promotions; Sweet- 
Heart's dream-come-true contest. 
Soap. (In Supermarket news, Mar. 14, 
i960, p. 35-38) NM: additions. 
© l4Mar60; KK149615. 
June is the month to push Purex prod- 
ucts because Purex steps up adver- 
tising with 3 hour-long nighttime TV 
specials to help you pile up profits. 
Dutch cleanser & other brands. (in 
Supermarket news, May 30, I960, p. 9) 
© 30May60; KKI51696. 
A little stain or two won't spoil my 
day; Fleecy White bleach. (In The 
Houston post, Nov. 10, 1959, section 
2, p. 2) Appl. author: Foote, Cone & 
Beldlng. © 10Nov59; KKI5OO98. 
My cottons and linens even smell white; 
Fleecy White bleach. (In The Houston 
post, Nov. 10, 1959. section 3, P-10) 
Appl. author: Foote, Cone & Beldlng. 
© ionov59; KKl 50097. 
Now Fleecy White bleach brings you a 
safer, surer, grip. (In Peoria 
journal star, Nov. 11, 1959, p.B-7) 
Appl. author: Foote, Cone & Beldlng. 
© iiNov59; KK150267. 
Now Purex bleach brings you a safer, 
surer grip. Germany. (in The Over- 
seas family, Feb. 19, I960, p. 17) 
Appl. authors Foote, Cone & Beldlng, 
© l6Feb60; KK151417. 
Now Purex bleach brings you a safer, 
surer grip. (In Los Angeles evening 
herald express, Nov. 11, 1959, 
o.C-12) Appl. author: Foote, Cone & 
Beldlng. © HNov59i KK150099- 
Now, wonderful Trend In luxurious 
plastic; liquid detergent. (In Good 
housekeeping, Feb. I960, p.162) 
Appl. author: Foote, Cone & Beldlng. 
© 19Jan60; KK148676. 
Purex presents Mark Twain's America. 
Dutch cleanser & 9 other products. 
(In Supermarket news, Apr. 18, i960, 
p. 7) © l8Apr60; KK150577. 
Purex presents: Not so long ago. 
Dutch cleanser & other brands. 
(In Supermarket news, Feb. 15, 
I960, p. 13) © 15Feb60; KK149110. 
Purex presents The American. Dutch 
cleanser & other brands. (In Super- 
market news, Mar. 21, i960, p. 12) 
© 21Mar60; KK149826. 
Purex sets off 7 sensational TV 
specials to send your sales soar- 
ing. (In Supermarket news, Jan. 4, 
I960, p. 20-21) © 4jan60j KK148166. 
SweetHeart. Regular size; white. 

l£ sale. © 14Apr60; KKl 5104?. 
SweetHeart 's dream-come-true contest. 
Soap. (In Life, Apr. 4, i960, p. 8-9) 
© 4Apr60; KK150391. 
Through the looking glass in i960. 
SweetHeart soap. (Adventure no.l) 
(In Seventeen. Mar. i960, p.16-17) 
© lMar60; KK149825. 
28,000,000 people will watch this ex- 
citing Purex show of the month, Call 
me back, starring Art Carney. 
Household products, (in Supermarket 
news, Jan. 11, i960, p.7) © HJan60j 
KK148196. 



1960 



CURRENT REGISTRATIONS 



63 



What every woman Bhould know about 
laundry bleaching, by Betty Geiger. 
Beads-O' -Bleach, (in Good house- 
keeping, June I960, p. 166) 
© 19May60; KK152070. 

What every young mother should know 
about laundry bleaching; Beads-0 '- 
Bleach. (In Parents' magazine, 
Hay I960, p. 85) © 20Apr60; KK150654. 

Wonderful Trend, now so luxurious in 
plastic; liquid detergent, (in The 
Overseas family, Jan. 22, I960, p. 10) 
Appl. author: Foote, Cone & Belding. 
© 19Jan60; KK149288. 

You can't buy any dishwashing product 
that cuts grease faster or leaves 
hands softer; Trend. (in Good house- 
keeping, May I960, p. 219) Appl. au- 
thor: Foote, Cone & Belding. 
© 19Apr60; KK150807. 

PTOITRON CORP. © 

Switch on this electronic miracle, 
breathe purer, fresher air in 
minutes. (In Life, May 2, i960, 
p. 21) Appl. author: Doyle Dane 
Bernbach, Inc. © 28Apr60; 
KK151331 . 

PURITY BISCUIT CO., division of UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 



Q. 



QUALITY BAKERS OF AMERICA COOPERATIVE, 
INC. © 
Ma Made Sunbeam enriched bread made 

with buttermilk. Oval design. 

Net weight 1 lb. © 7Mar60; KK150348. 
Pan-0-Gold Sunbeam raisin bread. Oval 

design. Weight 1 lb. © 7Mar60; 

KK150344. 

Sunbeam bread made with all butter 

shortening. Oval design. Net wt. 

1 lb. © 7Mar60; KK150347- 
Sunbeam cracked wheat bread. Oval 

design. Net weight 1 lb. 

© 7Mar60; KK150345. 
Sunbeam Fry-n-Serv Hotreats, tempting 

hot donuts. © 20Apr60; KK151075. 
Sunbeam Old Tyme enriched bread. Oval 

design. Net wt. 1 lb. © 7Mar60; 

KK1 50346. 
Sunbeam white enriched bread. Oval 

design. Net weight 1 lb. or over. 

© 7Mar60; KK150343. 



R 



R-H. SEE Reasor-Hlll Corp. 

R. L. INC. SEE Roebic Laboratories, 
Inc. 

RLM STANDARDS INSTITUTE. © 

The twin QQ's to industrial lighting 
success. Appl. author: Hanson & 
Stevens, Inc. © 21Apr60; KK1 51374. 

R. M. C. SEE Republic Molding Corp. 

R.M. CO. SEE Riverside Manufacturing 
Co. 

R. P. I. SEE Rudhard Products, Inc. 

RSI. SEE Ryder System, Inc. 



RAIN MACHINE, INC. <£ 
Rain Machine, Inc. 
KK148453- 



© 10Jan59; 



RAINBOW LAKES ESTATES, INC. © 

Enjoy Florida's vacation paradise every 
day of your life In this beautiful 
setting at Rainbow Lakes Estates. 
© 28Dec59; KK149487. 



It's ea^y to take advantage of this 
special offar, save up to $200 a 
homesite. © 23Nov59; KK147960. 

Live and play in the beautiful sun- 
shine of Florida. The Nightingale, 
model 2-3926 & 20 other homes. 
© 23May60; KK151423. 

Reservation form. © 28Dec59; 
KK149477. 

You are Invited to send for more facts, 
maps, photos about a homesite at 
Rainbow Lakes Estates. © 15Feb60; 
KKl49^78. 

RAINEY, R. L. © 

Maybe we don't have a Chinaman's 
chance. © 3Aug59; KK149296. 

RALSTON PURINA CO. © 

If you like to watch your weight; 
Ry-Krisp, the light rye cracker 
that lets you eat things like butter 
and cheese but cuts your calories, 
too. (In The New Yorker, Jan. 24, 
1959, p. 79) © 19Jan59; KKI50659. 



RAM3USCH DECORATING CO. © 

Morelites designed for accent lighting. 
ML-1. Appl. author: Edward V. A. 
Rambusch. © 15Mar60; KK1 50424. 

RAMSEY. SEE Ramsey, Robert E. 

RAMSEY, ROBERT E. © 

For the best home and superior con- 
struction, see a Tucker home today. 
Tuck the Jester. (In The Arizona 
republic, Phoenix, Apr. 10, i960, 
p. 10) © 10Apr60; KK150550. 

From the oldest village in America 
comes the Kachina; A-Ya, rattle 
Kachina. Continental air condition- 
ing. (In Tempe daily news) 
© l6Apr60; KK1 50548. 

From the oldest village In America 
comes the Kachina; bear Kachina. 
Continental air conditioning. (In 
Tempe dally news) © l6Apr60; 
KK150544. 

From the oldest village In America 
comes the Kachina; corn Kachina. 
Continental air conditioning. (In 
Tempe daily news, Apr. 18, i960, 
p. 10) © l8Apr60; KK150545. 

From the oldest village in America 
comes the Kachina; eagle Kachina. 
Continental air conditioning. (In 
Mesa tribune) © l6Apr60; KKI50539. 

From the oldest village in America 
comes the Kachina; hummingbird 
Kachina. Continental air condition- 
ing. (In Tempe daily news) 
© l8Apr60; KK150543. 

From the oldest village in America 
comes the Kachina; initiation 
Kachina. Continental air condition- 
ing. (In Tempe dally news) 
© l8Apr60; KK1 50547. 

From the oldest village in America 
comes the Kachina; Ko-Zo-Ous-Da, 
planter Kachina. Continental 
air conditioning. (In Mesa tribune) 
© l6Apr60; KK150540. 

From the oldest village in America 
comes the Kachina; Nu-Vak' -Chi, 
snow Kachina. Continental air 
conditioning. (In Tempe daily news) 
© l6Apr60; KK1 50549. 

From the oldest village in America 
comes the Kachina; pronghorn 
Kachina. Continental air condition- 
ing. (, In Tempe daily news) 
© l8Apr60; KK150538. 

From the oldest village in America 
comes the Kachina; Se-Ka Ho-Dah. 
Continental air conditioning. (In 
Mesa tribune) © l6Apr60; KK150542. 

From the oldest village In America 
comes the Kachina; Ta-La-Vi-E 
Kachina. Continental air condition- 
ing. (In Mesa tribune) © l6Apr60; 
KK150541. 



From the oldest village in America 
comes the Kachina: wolf Kachina. 
Continental air conditioning. 
(In Tempe daily news) © 15Apr60; 
KK150546. 

RAMSEY CORP. © 

All customers want modern power and 
only Ramco has the right combination 
of modern power ring actions for any 
engine, old or new. (In Automotive 
news, Oct. 19, 1959, p. 74-75) Appl. 
author: Hanson & Stevens, Inc. 
© 190ct59; KK148212. 
For top performance every time, only 
Ramco makes both types of modern 
retaining rings. (In Automotive 
industries, Sept. 15, 1959, p. 110- 
lll) Appl. author: Hanson & Stevens, 
Inc. © Ramsey Corp., a subsidiary 
of Thompson Ramo Wooldrldge , Inc . ; 
15Sep59; KK148848. 
Get modern power success in every 
groove; Ramco. Endorsed by Alvin 
Glace & 2 others. (In Southern 
automotive Journal, Jan. i960, p. 4 
of cover) Appl. author: Hanson & 
Stevens, Inc. © 6Jan60; KK149831. 
Give the gentleman what he wants; yes, 
that includes piston rings with 
delivery insurance, too. (in Auto- 
motive industries, Oct. 15, 1959, 
D.107) Appl. author: Hanson & 
Stevens, Inc. © Ramsey Corp., a 
subsidiary of Thompson Ramo Wool- 
drldge, Inc.; 150ct59; KK148846. 
Give the gentleman what he wants; yes, 
that means piston ring precision, 
too. (In Automotive industries, 
Aug. 15, 1959) Appl. author: Hanson 
& Stevens , Inc . © Ramsey Corp . , a 
subsidiary of Thompson Ramo Wool- 
drldge, Inc.; 15Aug59; KK148847. 
Here ' s why Ramco means oil groove 
success. (in Southern automotive 
Journal, Mar. i960, p. 4 of cover) 
Appl. author: Hanson & Stevens, Inc. 
© 6Mar60; KK149833- 
Here's why Ramco means second groove 
success; combination compression 
and oil ring. (in Southern auto- 
motive Journal, Apr. I960, p. 4 of 
cover) Appl. author: Hanson & 
Stevens, Inc. © 6Apr60; KK1 50732. 
Here ' s why Ramco means top groove 
success. (In Southern automotive 
Journal, Feb. i960, p. 4 of cover) 
Appl. author: Hanson & Stevens, Inc. 
© 6Feb60; KK149832. 
Here's why the Ramco combination means 
modern power success. Compression 
ring; C-9 oil ring, (in Motor, Feb. 
i960, p. 42-43) Appl. author; Hanson 
& Stevens, Inc. © 15Feb60; 
KK1 51379. 
Modern mechanics are men who know; 
here's what they say about Ramco 
installation success; C-9. Oil rings. 
Endorsed by C. C. Nunn & 2 others, 
(in Southern automotive Journal, May 
i960, p. 4 of cover) Appl. author: 
Hanson & Stevens, Inc. © 6May60; 
KK1 51373. 
Modern mechanics are men who know; 
here's what they say about Ramco top 
groove success. Endorsed by James D. 
Kimble & Bernard E. McLeod, Jr. 
(In Motor, Mar. i960, p. 78-79) Appl, 
author: Hanson & Stevens, Inc. 
© 15Mar60; KK151378. 
Only Ramco makes both types of modem 
retaining rings. Spirolox; Circolox. 
Eye appeal. (In Automotive indus- 
tries, June 1, 1959, p. 88-89) Appl. 
author: Hanson & Stevens, Inc. 
© Ramsey Corp., a subsididary of 
Thompson Ramo Wooldrldge, Inc.; 
Uun59; KK148849. 
Only Ramco makes both types of modern 
retaining rings. Spirolox; Circolox. 
(In Automotive Industries, May 1, 
1959, p. 88-89) Appl. author: Hanson 
& Stevens, Inc. © Ramsey Corp., a 
subsidiary of Thompson Ramo Wool- 
drldge, Inc.; lMay59; KK148850. 



64 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



RAMSEY CORP. -Con. 
This a compression ring? Ramco .chrome 
rail compression ring. (in Jobber 
topics, Mar. I960, p. 121-126) Appl. 
authors Hanson & Stevens, Inc. 
© 15Mar60; KK1 51576. 
3 reasons why Ramco means modern power 
success. Compression ring; C-9 oil 
ring. (In Jobber topics, Feb. I960, 
p. 361-366) Appl. author: Hanson & 
Stevens, Inc. © 15Feb60; KKI51375. 

RAMSEY CORP. SEE Thompson Products. 
Ramco Division. 

RAPP-RAMSEY CO. © 

Dex, stain remover. Net contents- 
6 oz. Appl. author: Carl Strobe. 
© HFeb60; KKI51587. 

Improved Perfex, multi-purpose cleaner; 
floors, walls, woodwork. Net weight 
14 oz. Appl. author: Charles R. B. 
Little. © 8Sep58; KKI518H. 

Shina Dish. (Liquid Shina Dish) 
12 fluid ounces. Appl. author: 
Guild, Bascom & Bonfigli Advertising 
Agency. © 4jan60; KK151809. 
Super Stay Soft laundry softener. 
Net weight 28 oz. Appl. author: 
Charles R. B. Little. © l6jan60; 
KK151585. 

Tyro, concentrated cleaner; for 

hygienically clean dairy equipment 
and dairy rooms . Net wt . 33 oz . 
Appl. author: Charles R. B. Little. 
© ION0V58; KK151810. 

RAYCRAPT PRINT. CO. © 

Congratulations; all of us here at the 
bank wish to ... express our sincer- 
est congratulations. © 30Apr60; 
KK1 50817. 
We appreciate. Preferred account 
credit identification card. 
© l6May60; KKI51608. 
Welcome; you are invited to use our 
complete banking service. © 30Apr60; 
KK1 50816. 

REALEMON-PURITAN CO. © 

Forecast, heat wave followed by thirst, 
followed by ReaLemon lemonade. 
(In The Reader's digest, July 1957, 
p. 17) © 21Jun57; KK148508. 

REARDON CO. © 

Advertising department memo. I shoulda 
Bondexed my brother-in-law. Cement 
paint. (In American paint & wall- 
paper dealer, Mar. i960, p. 98-99) 
Appl. author: D'Arcy Advertising Co. 
© 15Feb60; KK149265. 

Foundation garment, indeed; let the 
popular Reardon family of P-P-P, 
paint-patch-protection, natch, 
products work for you. Bondex 
cement paint. (in American paint 
and wallpaper dealer, Apr. i960, 
p. 60-61) Appl. author: D'Arcy Ad- 
vertising Co. © 15Mar60; KKI5O668. 

This is the house that Jack built; 
warning to wives, no home is safe 
from mermaids without Bondex. 
Cement paint. (In American paint 
and wallpaper dealer, May i960, 
p. 70-71) Appl. author: D'Arcy Ad- 
vertising Co. © 15Apr60; KK1 50672. 

REASOR-HILL CORP. © 

Now, there's money in corn, not in 
weeds; so weed 'em and reap with 
R-H Weed Rhap-20, the modern granular 
2, 4-D. © 25Jan60; KK148639. 

RED HEART DIVISION, JOHN MORRELL & CO. 
SEE Morrell (John) & Co. Red Heart 
Division. 

REDUCEALL. 

Now available to the entire racing in- 
dustry, Reduceall; leg paint for all 
race horses. Appl. author: Harry P. 
Taylor. © Thomas W. Dunn & John M. 
Little d.b.a. Reduceall; 8Mar60; 
KK1 50227. 



REFREGIER, ANTON. 

Intermezzo. SEE Seeman (James) 
Studios, Inc. 

REGAL ENTERPRISES. 

1 1/2^ per day protects you against 
vitamin deficiency; Quintrex MDR 
vitamins. © Regal Enterprises, 
Irving W. Kaarlela, sole owner; 
12Apr60; KKI5O338. 

REIDER (S. A.) & CO. © 

Illustration of laundry on line and of 
woman. Purse size laundry & sewing 
kit. © 3Mar60; KK151029. 
Merry-go-round. © l6Mar60; KK151860. 
Minnlpac purse size laundry & sewing 
kit. © 3Mar60; KK1 51030. 

RELAXACIZOR, INC. © 

Lois Crlsty tells how slender women 
reduce size of hips. (in Charm, 
Apr. 1958, p. 56-57) © 20Mar58; 
KK151600. 

RELIANCE CHEMICALS CORP. © 

Protective, penetrating Poll. Net wt. 
10 oz. Appl. author: Abraham John 
Krell. © 17Mar60; KK149611. 

RELIANCE STEEL DIVISION, DETROIT STEEL 
CORP. SEE Detroit Steel Corp. Re- 
liance Steel Division. 

RELIEF PRINT. CORP. © 

The Perennial Philosopher all occasion 
cards. © 12Feb60; KK149223. 

REMSEN ADVERTISING AGENCY, INC. © 

Missiles: i960. (in U.S. news & world 
report, Dec. 28, 1959, p. 44-46) 
© 23Dec59; KK148257. 

RENFIELD IMPORTERS, LTD. © 

Most remarkable what the right vermouth 
will do for a manhattan; Martini & 
Rossi imported sweet vermouth, (in 
Vogue, Oct. 1, 1959, P. 185) Appl. 
author: Reach, McCllnton & Co., Inc. 
© 10ct59; KK152150. 

REPUBLIC MOLDING CORP. © 

Golden Crest pantryware. Stock no. 
21|0; 2I4J.. Cannisters. Appl. au- 
thors: Wilbur N. Davidson. 
© Republic Molding Co.; l|.Jan60: 
KKl[j.B$25. 

Mother's foyl weather friend; Polly- 
Flex utility mat. Stock no. 207. 
Appl. author: Elcn 0. Olson. 
© HJanoO; KK148527. 
Polly-Flex kaddy bin. Fair trade 
price $1.29. Stock no. 232. 
Appl. author: Elon C. Olson. 
© HJan60; KK148528. 

Polly-Flex kaddy bin. Stock no. 232. 
Appl. author: Elon C. Olson. 
©_HJan60; KK148526. 

6 ways to make irha hardware week pay 
off. Polly Flex flexible plastic 
housewares. Appl. author: Wilbur N. 
Davidson. © 9Jan60; KK148524. 

Unbreakable polyethylene top tray for 
Republic's Polly-Flex vegetable 
bins. Stock no.224-A. Appl. au- 
thor: Elon C. Olson. © 10Jan59; 
KK148529. 

RESEARCH & REVIEW SERVICE OF AMERICA, 
INC. © 

What is this child doing? © 28jan60; 
KK148751. 

RESEARCH -COTTRELL, INC. © 

Flooded disc scrubber. (Bulletin 110) 
Appl. author: Robert D. Welsh. 
© l8May60; KKI51369. 

RESTONIC CORP. © 

Free; vote and win; take the 2-minute 
rest-test. Orthotonic mattress and 
box spring. (in House beautiful, 
May I960, p. 109) Appl. author: 
Bozell & Jacobs, Inc. © 20Apr60; 
KK1 50927. 



Once-a-year special offer; Vita-Posture 
mattress. Chelsea; Park Avenue. 
(In Today's health, Jan. i960, p.l8- 
19) Appl. author: Bozell & Jacobs, 
Inc. © 22Dec59; KK148088. 

RETAIL MARKETERS, INC. © 

Isn't summer wonderful. Henry Rosen- 
feld's ... cotton & 14 other styles. 
© lApr60; KK150551. 

REVLON, INC. © 

Don't hide dry, rough, red hands, heal 
them with medicated Silicare. (In 
Pictorial TView (New York Journal 
American) Mar. 6, i960, p. 5) Appl. 
author: Warwick & Legler, Inc. 
© 6Mar60; KK149362. 

Fashion says, down with droopy hairdos; 
up with beehives, bangs ana bouncy 
bobs; Living Curl. (in Life, Apr. 4, 
I960, p. 94-95) Appl. author: Warwick 
& Legler, Inc. © 4Apr60; KKI50363. 

For your hands, the look of luxury; 
Aquamarine lotion. (in Vogue) 
Appl. author: William Jacoby. 
© lFeb60 (in notice: 1959); 
KK148704. 

From east of the sun, we3t of the 
moon, where each tomorrow dawns; 
Pango Peach, the new color creation. 
Lipstick; nail enamel. (in Playbill) 
Appl. author: Warwick & Legler, Inc. 
© 2May60; KKI5O867. 

Is your baby really 3afe from polio? 
Medicated Baby Silicare powder, 
(in Parents' magazine & better home- 
making, June I960, p. 19) Appl. au- 
thor: Warwick & Legler, Inc. 
© 25May60; KK1 51510. 

It's a three-way romance that's been 
going on for 27 years, (in Chain 
store age, drug executives ed., Apr. 
I960, p. 20-21) Appl. author: Warwick 
& Legler, Inc. © 10Apr60; KK1 51431. 
Jeanmaire; the Revlon revue. (In The 
New York times, Feb. 11, i960, p.70) 
Appl. author: Warwick & Legler, Inc. 
© HFeb60; KK148905. 

Look, Revlon 's newest blessing for 
fashion's newest hairdos; Living 
Curl hair spray, (in Life, May 23, 
I960, p. 96-97) Appl. author: Warwick 
& Legler, Inc. © 23May60; KK1 51572. 

Naked eyes are out, the look Is in; 
eye makers a la carte. (In Life, 
Mar. 7, I960, p. 32-33) Appl. author: 
Warwick & Legler, Inc. © 3Mar60; 
KK149367. 

Naked eyes are out; the look is in; 
eye makers a la carte, (in The New 
York times, Mar. 13, I960, p.113) 
Appl. author: Warwick & Legler, Inc. 
© 13Mar60; KK149554. 

New for variety store selling, Top 
Brass and Hi and Dri. Halrdressing 
& roll-on deodorant, (in Chain store 
age, May I960, toiletries sales manu- 
al section, p. 14-15) Appl. authors 
Warwick & Legler, Inc. © 10May60; 
KK151573. 

Le peak de chic, tints provocatif; 
new frostea nail enamels de Revlon. 
(In Vogue, June I960, p. 12-13) Appl. 
author: Warwick & Legler, Inc. 
© Uun60; KK151933. 

Revlon' s newest blessing for fashion's 
newest hairdos; Living Curl, (in 
New York post, May 25, I960, p. 42) 
Appl. author: Warwick & Legler, Inc. 
© 25May60; KK1 51472. 

Stop clogging your bedtime complexion 
with left-over cleanser, read how 
greaseless Clean-and-Clear prepares 
your face for sleep. (In The New 
York times, Mar. 27, I960, p. 122) 
Appl. author: Warwick & Legler, Inc. 
© 27Mar60; KKI5038I. 

Tonight, in person, the Revlon revue 
presents a captivating hour with 
Maurice Chevalier. (in The New York 
times, Feb. 4, i960, p. 63) Appl. au- 
thor: Warwick & Legler, Inc. 
© 4Feb60; KK148759. 



1960 



CURRENT REGISTRATIONS 



65 



When it's important to look your very- 
best, Touch-and-Glow is the makeup 
for you. (In Life, Mar. 14, i960, 
p. 16; Appl. author: Warwick & Legler, 
Inc. © 14Mar60; KK149555. 
When it ' s important to look your very 
best, Touch-and-Glow is the make-up 
for you. Liquid make-up; face pow- 
der; pressed powder. (In Vogue, 
Feb. 1, I960, p. 19) Appl. author: 
Warwick & Legler, Inc. © lPeb60; 
KK148902. 
With us, it's a matter of pride. 
Touch and Glow liquid make-up & 
5 other cosmetics, (in Metuchen 
recorder, Mar. 17, i960, p.l8) 
Appl. author: Warwick & Legler, Inc. 
© 17Mar60; KK151438. 



REYNOLDS, JIM. © 

House of colors. 1 U.S. 
© 2Nov59; KK148045. 



quart. 



REYNOLDS MANUFACTURING CO. © 

Come out big money ahead with Reyco 
brake drums. D-359. (in Commercial 
car journal, Nov. 1959, p.27l) 
© 10Nov59; KK148575. 
For every trailer and sub-frame, 
Reyco 42 series tandems. T-160. 
(In Go, Jan. i960, p. 67) © 10Jan60; 
KK148918. 
Make haste safely; Reyco brake drums. 
D-160. (In Go. Jan. i960, p. 20) 
© 10Jan60; KK148919. 
On highway or high trapeze, experience 
builds trust; Reyco 42 series. 
Tandem suspension. T-360. (in Go, 
Apr. I960, p. 53) © 10Apr60; 
KK1 50657. 
Reyco 42, single, tandem or tri-axle, 
merits red carpet welcome, (in 
Go, June I960, p. 21) © 10Jun60; 
KK1 52082. 
Reyco ?0 series tandem. T-259. (in 
Fleet owner, Apr. 1959, p.152) 
© 10Apr59; KK148519. 
21 of 27 award winners rely on Reyco 
brake drums. (1959 award winners) 
D-260. (In Transportation supply 
news, Mar. I960, p. 29) © 10Mar60; 
KK1 50039. 
You get the Btop without the hop; 
Reyco no-hop stabilizer. 42 series 
tandems. T-260. (In Power wagon, 
Feb. I960, p. 10) © 10Feb60; 
KK149332. 

REYNOLDS METALS CO. © 

Aluminum foil packaging; advantages of 

high thermal conductivity. (In 

Package engineering, Mar. i960, p.l) 

© lMar60; KK149888. 
Aluminum foil packaging; anti-oxidant 

treated materials. Report no. 24. 

(In Package engineering, Nov. 1959, 

p.l) © lNov59; KK1485H. 
Aluminum foil packaging; light barrier 

and vitamin protector, (in Package 

engineering, May I960, p.l) 

© lMay60; KKL51301. 
Brewing ideas for your business is our 
business; aluminum, (in The Brewer's 
digest, Apr. i960, p.15-18) 
© lApr60; KK1 52257. 
Cook a casserole supper, country 

style; Reynolds Wrap, pure aluminum 

foil. Tuna-rice treat, (in The 

American weekly, Feb. 7, I960, p. 9) 

© 7Feb60; KKl 51264. 
New data on aluminum foil packaging 

for frozen foods. Report no. 25. 

(in Package engineering, Apr. i960, 

p. 3 of cover) © lApr60; KKI51629. 
New easy way to fix crisped chicken 

without frying; corn-crisped chicken. 

Reynolds Wrap. (In Woman '3 day, 

Bar. I960, p. 9) © l«ar60; KK149205. 
Reynolds Wrap Is the most advertised 

aluminum foil on network TV ever. 

(In Progressive grocer, Jan. 1959, 

p. 161) © Uan59 (in notice: 1958); 

KK150514. 



Reynolds wrap is the most advertised 
aluminum foil on network TV, ever, 
(in Super market merchandising, 
Feb. 1959, P. 129) Appl. states 
prev. reg. KK150514. NM: revision. 
© lFeb59; KK151037. 

REYNOLDS WATER CONDITIONING CO. © 

The truth about automatic water soften- 
ers. © l4Mar59; KK147992. 

RICHARDS MANUFACTURING CO. © 

Shea polyethylene ossicular substi- 
tutes. Appl. author: Harry T. 
Treace. © l4Apr60; KK1 50752. 

RIGGIO (FRANK D. ) CO., INC. © 
Y type self-cleaning strainers. 
(Catalog no. 2000) NM: revision. 
© 4May60; KK151190. 

RILEY, RAY JOE. SEE Riley Seed Farms. 

RILEY SEED FARMS. 

Hy-Su, a hybrid forage grass; the for- 
age of the future here today. Net 
wt. when packed 50 lbs. © Ray Joe 
Riley d.b.a. Riley Seed Farms; 
20Feb60 (in notice: 1959); KK149193. 

RIO LINDA FOOD PRODUCTS a INC. © 

Pampered pickles. Appl. authors C. A. 
Nickelsen. © 23May60; KKI51380. 

RIVA, CHARLES P., JR. SEE Rlva Co. 

RIVA, JANE G. SEE Riva Co. 

RIVA CO. 

Gimlet mix, sweetened. Net contents 
1 pt. 9 fl. ozs. Appl. author: 
Stechner-Traung Lithograph Corp. 
© Riva Distributing Co. d.b.a. Riva 
Co., a firm composed of Charles P. 
Rlva, Jr. & Jane G. Riva; 20Sep59; 
KK150418. 

RIVA DISTRIBUTING CO. SEE Riva Co. 

RIVERSIDE MANUFACTURING CO. © 

Service with a style, a profit-making 
idea for your company; Masterbilt 
business uniforms. (In Look, 
Mar. 26, I960, p.5^G) © 29Mar60; 
KK150669. 

ROBBIN PRODUCTS. © 

All-purpo3e steel desk-file designed 
for the home. Appl. author: Meyer 
Robbln. © 27Jan60; KKI50836. 

Bookcase credenza. Appl. author: 
Meyer Robbln. © 5Jan59; KK151159. 

Bookcase or desk-eredenza with smart 
sliding glass doors. Appl. author: 
Meyer Robbln. © 3Jun59; KK150834. 

Brookpark anniversary sale of Melmac 
dinnerware. Appl. author: Meyer 
Robbln. © 27Jan60; KK150844. 

Choice of 2 89-piece sets break- 
resistant dinnerware. Appl. author: 
Meyer Robbln. © 17Peb60; KK150842. 

Combspun percale for less than muslin; 
Cannon combspun percale sheet & 
towel ensemble. Appl. author: Meyer 
Robbln. © 12Jun58; KK150845. 

Combspun white percale, same price as 
pastel muslin; Cannon. (White per- 
cale linen ensemble) Appl. author: 
Meyer Robbin. © 300c 1 59; KKl 50846. 

Desk bookcase credenza with more uses 
than you can imagine. Appl. author: 
Meyer Robbin. © 13Jan60; KKL50835. 

89 piece set break-resistant dinner- 
ware. Appl. author: Meyer Robbln. 
© 12May59; KK150841. 

Gold rings at half the price. Appl. 
author: Meyer Robbin. © HAug59; 
KK1 50847. 

Gossip bench phone desk; storage com- 
partment. Appl. author: Meyer 
Robbin. © 13Apr59; KKL50833. 



Look what $1 a week gets you; Ram 
professional electric shop tools. 
Appl. author: Meyer Robbln. 
© HFeb60; KKI50838. 

Melmac dinnerware with Cymac tumblers & 
tableware. Appl. author: Meyer 
Robbin. © 30Dec58; KK150840. 

Never so low priced; 93 pieces, Holly- 
wood colors break-resistant dinner- 
ware. Appl. author: Meyer Robbin. 
© 280ct59; KKl 50843. 

Portable air coolers. Appl. author: 
Meyer Robbin. © 30Dec59; KK150837. 

12 in 1 electric workshop. Appl. au- 
thor: Meyer Robbin. © HFeb60; 
KKl 5 0839. 
Twice the fun, for the price of one; 
2 in 1 badminton and volley ball 
sets. Appl. author: Meyer Robbin. 
© 30Dec58; KKI50832. 

ROBERTS, CHARLES S. © 

Management; business game. 506. 
© 3Mar60; KK151163. 

ROCKWELL-STANDARD CORP. UNIVERSAL JOINT 
DIVISION. © 
Notice the firms now using Blood 

Brothers drive lines. (In SAE jour- 
nal, Dec. 1959, P. 125) Appl. author: 
Paxson Advertising, Inc. © 8Dec59; 
KK149645. 
You can sell specialized implements 
easier when they're equipped with 
rugged Blood Brothers P.T.0. drive 
lines. (In Agricultural engineering, 
Dec. 1959, p. 728) Appl. author: 
Paxson Advertising, Inc. © 10Dec59; 
KK149646. 

ROCKY MOUNTAIN METAL PRODUCTS CO. © 
The direction you give your practice 
is Important to you and your communi- 
ty. Arrow ad. Martin Brusse, copy; 
Fred Baker, art. (In The Journal of 
the American Dental Assn., Mar. i960, 
p. 5) © 10Mar60; KK150254. 
Fundamentals of time and motion eco- 
nomics; orthodontic bands. (in 
American Journal of orthodontics, 
Feb. I960, p. 19-20) Appl. authors: 
Martin Brusse & Gene Kramer. 
© 15Feb60; KK149434. 



RODDENBERY (W. B. ) 
Roddenbery Bros. 



CO. 



INC . SEE 



RODDENBERY BROS. 

Pure Gold brand creamy peanut butter. 
Net wt. 12 ozs. © W. B. Roddenbery 
Co., Inc. d.b.a. Roddenbery Bros.; 
6Feb60; KK150215. 
Pure Gold brand hot dog relish. 12 fl. 
oz. © W. B. Roddenbery Co., Inc. 
d.b.a. Roddenbery Bros.; 12Aug59; 
KKl 50214. 

R0EBEE INDUSTRIES, INC. © 

Little Leaguer all star baseball hel- 
met. Appl. author: Julius B. Garson. 
© 26Jan60; KK148861. 

R0EBIC LABORATORIES, INC. © 

Bacterial drainpipe cleaner, formula 

K-67. Contents: 1 lb., 10 oz. 

© 25Mar60; KK149977. 
For septic tank and cesspool owners; 

drainpipe cleaner, formula K-67. 

© 25Mar60; KK149974. 
Formula K-57, bacterial cleaner for 

sluggish septic tanks and cesspools. 

One U.S. quart. © 17Mar60; 

KK150070. 
Formula K-47, for cesspools. One U.S. 

quart. © 17Mar60; KK150068. 
Formula K-37, for septic tanks. 

One U.S. quart. © 17Mar€0; 

KKl 50069. 
Life In a septic tank or cesspool. 

© 25Mar60; KK149975. 



66 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



ROEBIC LABORATORIES, INC. -Con. 
New bacterial discovery prevents 

septic tank, cesspool clogging. 

Formula K-37; formula K-47. 

© 25Mar60; KK149979. 
Now, destroy roots the easy way; 

sewer pipes and septic tank drain 

fields, formula K-77. © 25Mar60; 

KK149976. 
Root killer, formula K-77. Contents: 

two pounds. © 25Mar60; KK149978. 

ROGERS, LEO. © 

Forgotten hits, sweet memories of 
yesteryear, v.l. Featuring the 
Unforgettables. LPF-101. 
© l6Apr60; KK1 50481. 

ROSARITA MEXICAN FOODS, INC. © 
Beef enchiladas in mild sauce. 
Net wt. 12 oz. © 17Nov59; 
KK1 51313. 
Beef tacos. Quick frozen. 6; net wt. 
13 1/2 ozs. © 17Nov59; KK1 51312. 

Cheese & onion enchiladas in mild 

sauce. Net wt. 12 oz. © 17Nov59j 

KK1 51311. 
Cocktail tacos. Quick frozen. 12; 

net wt. 5 1/2 oz. © 17Nov59; 

KK1 51310. 
Enchilada dinner with delicious refried 

beans. Fresh frozen. Net wt. 12 ozs. 

© 17Nov59; KK151309. 
Mexican style combination plate. Net 

wt. 12 oz. © l'50ct49; KK1 51589. 
Mexican style dinner. Quick frozen. 

Net wt. 16 ozs. © 14Nov59; 

KK151314. 

ROSE MANUFACTURING CO. © 

Safe-Hi automobile safety belts. 
Model nos.850 & 858-G. © 15Dec59; 
KKI51805. 

ROSS LABORATORIES. © 

To prevent iron deficiency anemia in 
your community, Similac with Iron. 
Appl. author: William Douglas 
McAdams, Inc. © 24Dec59; KK148468. 

ROSS OPERATING VALVE C0„ © 

Control valves. Digest catalog "59. 
© 10Nov59; KK148580. 

ROSSELLE, CHARLES C. SEE Dlroxo Co. 

ROTHMAN, HARRY. © 

The day that 29 cities paid honor to 
Harry Rothman's. Hand-tailored silk 
suits [& other men's apparel] (in 
The New York times, May 24, i960, 
p. 26) © 24May60; KKI51535. 
Enough to give any man a fit . Hand 
tailored suits, [& other men's 
apparel] (in The New York times) 
© 10May60; KK151045. 
The man who tore up the calendar. 
Hand tailored luxury worsted suits 
[& other men's apparel] (In The 
New York times, Mar. 1, I960, p. 26) 
© lMar60; KK149260. 
Meet the world's greatest skeptic. 
Silk of silks in hand-tailored 
suits [& other men's & boys" 
apparel] (In The New York times, 
Apr. 26, I960, p. 28) © 26Apr60; 
KK1 50645. 
S.M. is S.O.P. at Rothman's. Dacron- 
worsted suits [& other men's apparel] 
(In The New York times, June 7, I960, 
p. 32) © 7Jun60; KKI51686. 
V.S.R. Cashmere is king at Rothman's. 
Suits [& other men's apparel] (In 
The Times, Oct. 27, 1959) 
© 270ct59; KK148924. 
What month makes you think of bargains? 
Worsted & cheviot 100$ pure wool 
suits [& other men's apparel] (In 
The New York times, Mar. 15* I960, 
p. 32) © 15Mar60; KKl495^9. 



Who says January comes but once a 
year? Britain's finest worsteds 
[& other men's & boys' apparel] 
(In The New York times) 
© 29Mar60; KKI5OOO3. 

You owe it to yourself to ignore the 
calendar. Hand tailored suits [& 
other men's & boys' apparel] (In 
The New York times) © 12Apr60; 
KK150360. 

ROUNDHOUSE RECORDS. © 

Detroit Division, an anthology of Grand 
Truck Western steam locomotives. 
WLP-9839. Appl. author: Arthur W. 
Weber. © 4Jan60; KK1 50947. 

ROWE MANUFACTURING CO., INC. © 

Add this great new sales maker to the 
powerful line of Rowe showcase 
merchandisers. Sandwich merchandiser. 
(In Vend, Nov. 1958, p. 87) Appl. 
author: Ben Smith. © 270ct58; 
KK150396. 
For a single unit or a full line 

Roweboteria; showcase merchandisers. 
(In Post exchange and commissary, 
Jan. 1959, p. 20) Appl. author: Ben 
Smith. © 2Jan59; KKI5O395. 

ROX PRODUCTS CO. © 

Cement base masonry paint; contractors 
and maintenance products. 50 lbs. 
net. Appl. author: Clark & Bobertz, 
Inc. © 28Apr60; KKI5O875. 

Contractors and maintenance products. 
Color card. Appl. author: Clark & 
Bobertz, Inc. © 31Mar60; KK150170. 

Contractors and maintenance products. 
Odorless interior enamel paint, 
no. 703. One standard U.S. gallon. 
Appl. author: Clark & Bobertz, Inc. 
© 15Feb60; KK149273. 

Floor, patio and porch enamel. Gray, 
no. 503. One standard U.S. gallon. 
Appl. author: Clark & Bobertz, Inc. 
© l8Feb60; KK149274. 

Silicone water repellent, clear, for 
the protection of brick, stone and 
masonry. Appl. author: Clark & 
Bobertz, Inc. © l8Feb60; KK149272. 

Try a quart, you'll never use another 
paint; 5 year all-surface paint. 
(In The Detroit news, Feb. 14, i960, 
TV guide, p. 65) Appl. author: Clark 
& Bobertz, Inc. © l4Feb60; KK149942. 

Why contractors and maintenance men 
choose Rox. Paint. Appl. author: 
Clark & Bobertz, Inc. © lMar60; 
KK149271. 



ROY, DANNY. © 

Story book furniture. 

na 50256. 



© 19Nov59; 



ROY, MIKE. SEE Royal Features. 

ROYAL FEATURES. 

Moccasin trails. Series of interesting 
notes on the American Indians. 
© Royal Features, solely owned by 
Mike Roy; l4Mar60; KK149550. 

RUDHARD PRODUCTS, INC. © 

Baked Fish Balls; canned pet foods. 

6 oz. net. © l6Nov59; KKl49l47. 
Meat balls; pleased pets and owners 
made Rudhard'3 famous on merits 
alone. 6 oz. net. © 17Nov59; 
KK148854. 

RUDIN & ROTH, INC. © 

All American cushion-sole boys' air- 
walk socks. 4 pair. © 15Feb60; 
KK149542. 
Breeze-way socks, ventilator knit. 

3 pair. © 15Feb60; KK149097. 
Brigitte Bardot 100^ nylon footsies. 

© 4Feb60; KK149601. 
Brigit-tards give you that long- 
legged French look. © 17Nov59; 
KK148926. 



Fresh as a daisy party socks; free, 

fenuine Burpee flower seed packet, 
pair. © 10Feb60; KK14890O. 
Join the Quick Draw McGraw Straight 
Shooters Club; boys' long -wear 
socks. © 17Nov595 KK148927. 

RUSK, HOWARD A. 

Should your child go into rehabilita- 
tion services? SEE New York Life 
Insurance Co. 

RYDER SYSTEM, INC. © 

The big wheel. Ever try to steer a 
thirty-ton truck? (in Newsweek, 
May 9, I960, p. 79) Appl. author: 
H. Shillito. © 9May60; KKI52163. 



S. C. SEE Sunbeam Corp. 

S.K.F. LABS. SEE Smith Kline & French 
Laboratories. 

S. L. C. SEE Scientific Lubricants Co. 

S.M.B. CO. SEE Salerno-Megowen Biscuit 
Co. 

S. 0. S. CO. © M .,_ 

Sparkle in the pot puts flavor in the 
cup; magic scouring pads, (in 
McCall's, Mar. 1957, P.153) Appl- 
author: McCann-Erickson, Inc. 
© lMar57 (in notice: 1956); 
KK148734. 



S.W. STAMP WKS. 
Works . 



SEE Southwestern Stamp 



SAALFIELD PUB. CO. © 

Bricko, a preschool game for two to 
six players. No. 3120. 6 playing 
boards, 72 die-cut playing pieces, 
1 die. © 21Dsc59; KK148469. 

SADIE DUNN. 

Apple pie, family size; frozen, ready 
to bake. Net weight 20 ounces. 
© Michigan Lloyd J. Harriss Pie Co. 
d.b.a. Sadie Dunn; 4Nov59; KK148715. 
Cherry pie, family size; frozen, ready 
to bake. Net weight 20 ounces. 
© Michigan Lloyd J. Harriss Pie Co. 
d.b.a. Sadie Dunn; 4Nov59; KK148713- 
Peach pie, family size; frozen, ready 
to bake. Net weight 20 ounces. 
© Michigan Lloyd J. Harriss Pie Co. 
d.b.a. Sadie Dunn; 4Nov59; KK148714. 

SADOVE, MAX S. 

Management of the insomniac. SEE 
CIBA Pharmaceutical Products, Inc. 

SAFETY FEATURES CO. © 

An effective safe guard for your 
driving safety; safety flasher. 
© C. J. Christianson d.b.a. Safety 
Features Co.; 10Nov59; KK148433. 

SAGE CIGARETTES. © 

High filtration; indoor, outdoor 

exhileration [sic] by Don Dickerman. 
© 5Jan60; KK148200. 

ST. REGIS PAPER CO. © 

Package in bulk for less money with 
St. Regis bulkpaks. Appl. author: 
Cunningham & Walsh, Inc. © 4Apr60- 
KK150751 . 



SALERNO-MEGOWEN BISCUIT CO. © 
Chocolate mint creme patties. 
Net wt. 10 ozs. © HApr60; 
KK150408. 
Vanilla wafers. Net wt. 6 ozs. 
© 12May60; KK151305- 

SALES DEVELOPMENT CORP. © 

Olve her the diamond you always wanted 
her to have; sweetheart ensemble. 
Appl. author: Meyer Robbin. 
© 24 Jul 59; KK1 5O85I. 



1960 



CURRENT REGISTRATIONS 



67 



Never before, probably never again, 
25 Jewel ladles' and men 'a watches. 
Appl. author: Meyer Robbln. 
© 28Jul59; KK150853. 

SALESCASTER DISPLAYS CORP. © 

Suggested Tape-0-Gram messages for 
your Saleoaster, model 29. 
© 25Apr60; KK151508. 

SALLACH, H. J. 

Gilson Medical Electronics. The i960 
edition of the GME intermediary 
metabolism chart is in two parts. 
NM: additions & revision. © H. J. 
Sallach & R. W. McGilvery; l8Feb60; 
KK149112. 

SALTON MANUFACTURING CO., INC. © 
Promote and sell Salton Hotray. 
NM: revision. © 20Nov59; 
KK148117. 

SAMSON, FRANK. SEE Pagemark Co. 

SANFORD INK CO. © 

Roll-on stamp pad inker. Contents 
2 fl. oz. © 27Feb59; KK148179. 

SARQON PRODUCTS CO. 

Supermulch. © Sargon Products Co., 
David F. Demarest, sole owner; 
27May60; KK152160. 

SARNA (S. S.) INC. © 

Sarnabrass lanterns. Appl. author: 
SaJJan S. Sarna. © 13Jan60; 
KK149277. 

SARONG, INC. © 

Criss-cross bra stops bra bind. 

(Streamer no.STR-204) Appl. author: 
Donahue & Coe. Appl. states prev. 
pub. 15Apr60, KK1 50427. NM: revi- 
sion. © 25Jun60; KK1 62192. 
Criss-cross freedom, natural control; 
girdle. (Streamer no.STR-100) 
Appl. author: Donahue & Coe. 
© 2Apr60; KK1 50426. 
Join Sarong's extraordinary crusade 
for comfort; criss-cross girdles 
and bras. (In Corset & underwear 
review, Jan. i960, p.6l-66) Appl. 
author: Donahue & Coe, Inc. 
© Uan60; KK148606. 
New, Sarong; criss-cross freedom, 
natural! control. Girdle. (Counter 
card,no.C0-i01) Appl. author: 
Donahue & Coe. © 2Apr60; KK150320. 
New Sarong; criss-cross freedom, 
nature's own comfort. Bra. 
(Streamer no.STR-200) Appl. au- 
thor: Donahue & Coe. © 2Apr60; 
KK150427. 
New, Sarong, the exclusive all elastic 
criss-cross bra. (Counter card^no. 
CC-201) Appl. author: Donahue & 
Coe. © 2Apr60; KKI50319. 
Only the new low-cut Sarong criss-cross 
girdle stops thigh bulge. (Counter 
card CC-103) Appl. author: Donahue 
& Coe. Appl. states prev. pub. 
HApr60; KK150320. NM: revision. 
© 25Jun60; KK1 52193. 
Only the new Sarong criss-cross girdle 

fives you freedom of movement. 
In Harper's bazaar, June I960, 
p. 120-121) Appl. author: Donahue & 
Coe. © Uun60; KKI52158. 

SAUTER, 0. REED. © 

Secret suds, the original 3 operation, 
20 minute washing material & method. 
© 25May60; KK151918. 

SAVINGS & LOAN FOUNDATION, INC. © 
Americans daily put $68 million into 
insured savings and loan associa- 
tions and take out $48 million for 
things they saved for. (in Look, 
May 24, i960) Appl. author: McCann- 
Erickson, Inc. © 10May60; KK151897. 



From this day forward . . . her laughter 
will be just echoes in the house. 
(In Look, June 11, 1957, p. 109) 
© 28May57; KK148055. 

Grow a money tree, the insured savings 
and loan way. (In Look, Dec. 28, 
1959) Appl. author: McCann-Erickson, 
Inc. © 24Dec59; KK148373. 

Last year, insured savings and loan 
associations made home loans to more 
American families than did all other 
financial institutions combined. 
(In Look, Feb. 2, i960, p. 4) Appl. 
author: McCann-Erickson, Inc. 
© 19Jan60; KK148J72. 

Look for this symbol of safety where 
you save. (in Life, Sept. 2, 1957) 
Appl. author: McCann-Erickson, Inc. 
© 29Aug57; KK148988. 

Own this smile the insured savings and 
loan way. (In Look, Apr. 12, i960) 
Appl. author: McCann-Erickson, Inc. 
© 29Mar60; KK150371. 



in a clean 



SAXTON, THOMAS W. © 
Elegant smoking; a _ 

holder. © 3Jun60; KKI51713. 

SAYPER, JEROME. © 

What's in your handwriting? Place 
mat. © 27Jan60; KK148811. 



SCHADE & BUYSING. © 

Balalaika vodka. Holland. © 17Jan57; 

KK150249. 
Three Fans gin. Holland. © JUan57; 
KK150250. 

SCHICK, INC. © 

Closer, faster, smoother shaves? You 
be the judge; 3 speed razor. Feb.- 
Mar. offer. (In Life, Feb. 22, i960, 
p. 10) Appl. author: Benton & Bowles, 
Inc. © 17Feb60; KK150688. 

Closer, faster, smoother shaves? You 
be the judge. 3 speed razor, (in 
Life, Mar. 7, I960, p. 12) Appl. au- 
thor: Benton & Bowles, Inc. 
© 2Mar60; KK1 51104. 

Closer, faster, smoother shaves? You 
be the judge; 3 speed razor. Say 
when offer. (In Life, Feb. 8, I960, 
p. 151) Appl. author: Benton & 
Bowles, Inc. © 3Feb60; KKI50689. 

The gift for any man; remarkable new 
Schick 3 speed razor. (In The Wall 
Street journal, Dec. 3, 1959. p.ll) 
Appl. author: Benton & Bowles, Inc. 
© 3Dec59; KK148312. 

How many of these shaving problems do 
you have? Just one shave with the 
new Schick 3 speed and you'll never 
be satisfied with any other razor, 
electric or blade. (In Life, May 30, 
i960, p. 8-9) Appl. author: Benton & 
Bowles, Inc. © 25May60; KK15204J. 

Now, 3having even sensitive underarms 
is so safe, so very gentle, you can 
shave as often as you should; Lady 
Schick electric shaver. (in Seven- 
teen, Oct. 1959, P. 77) Appl. au- 
thor: Benton & Bowles, Inc. 
© 10ct59; KK1 51982. 

Shavingest head on any razor, adjusts 
to your skin, whips through your 
whiskers; Customatic. (in Sports 
illustrated, June 13, I960, p. 5) 
Appl. author: Benton & Bowles, Inc. 
© 9Jun60; KK1 52038. 

SCHLITZ (JOSEPH) BREWING CO. © 

All around the world Schlltz boosts 
sales for you. (in Post exchange 
and commissary. Apr. i960, overseas 
section, p. 125) Appl. author: 
J. Walter Thompson Co. © lApr60; 
KK1 52071 . 
Buy now at this low-low price on re- 
turnable Schlitz quarts, (in The 
Boston globe, May 18, I960, p.4l) 
© l8May60; KK1 51482. 



Everybody is swinging to dancing 
flavor; Old Milwaukee. (in Benton 
evening news, Nov. 12, 1959, p. 4) 
© 12Nov59j KK148388. 
Everybody is swinging to dancing 
flavor; Old Milwaukee. (in The 
Litchfield news-herald, Nov. 5, 
1959, p. 6) © 5Nov59; KK148387. 

The fun begins with the opener. (In 
Milwaukee sentinel, Apr. 12, I960, 
pt.l, p. 7) Appl. author: J. Walter 
Thompson Co. © 12Apr60; KKI50726. 

Good living. [Girl lying on beach* 
holding open book & looking up at 
man's hand extending mug of beer] 
Appl. author: J. Walter Thompson 
Co. © Uun60; KKI51702. 

Good living go-togethers. (In Fall 
River herald news, Mar. 21, i960, 
p. 20) Appl. author: J. Walter 
Thompson Co. © 21Mar60; KK150035. 

Good living with Schlitz. [Woman lying; 
in wheel barrow beside man holding 
flower pot & spade] Appl. author: 
J. Walter Thompson Co. © lApr60; 
KK1 50679. 

Invitation from youx- tavern keeper: 
come and watch the races. We've 
got a winner, (in Look, May 10, 
i960, P-.121) Appl. author: J. Walter 
Thompson Co. © 26Apr60; KK151481. 

It's a winner. Appl. author: 

J. Walter Thompson Co. © 2May60; 
KK1 52164. 

It's good living in Van Nuys. (In The 
Van Nuys news & valley green sheet, 
Jan. 19, I960, p. 10) Appl. author: 
J. Walter Thompson Co. © 19Jan60; 
KK149225. 

Know the joy of good living. Man & 
woman playing checkers. Appl. au- 
thor: J. Walter Thompson Co. 
© 5Peb60; KK148979. 

Know the real joy of good living; ah, 
just what I was wishing for. (In 
Ebony, May i960, p. 84) Appl. author: 
J. Walter Thompson Co. © 15Apr60; 
KK150728. 

Know the real joy of good living. 
[Couple making kite] Appl. author: 
J. Walter Thompson Co. © lMar60; 
KK150298. 

Know the real joy of good living. 
[Couple pasting pictures in photo 
album] (in Look, Jan. 19, I960, 
p. 43) Appl. author: J. Walter 
Thompson Co. © 5Jan60; KK148933. 

Know the real Joy of good living. 
[Couple playing game of Monopoly] 
(In Look, Feb. 16, i960, p. 59) 
Appl. author: J. Walter Thompson 
Co. © 2Feb60; KK149106. 

Know the real joy of good living; 
Johnny '11 be climbing in it 10 
years from now. (In Look, Apr. 12, 
i960, p. 63) Appl. author: J. Walter- 
Thompson Co. © 29Mar60; KK150423. 

Know the real joy of good living. 
Man & woman lyine; on floor looking 
at photo album. ^ppl. author: 
J. Walter Thompson Co. © 4jan60; 
KK148978. 

Know the real Joy of good living; now 
remember, that's Billy's kite. 
(In The Saturday evening post, 
Apr. 23, I960, p. 76) Appl. author: 
J. Walter Thompson Co. © 19Apr60; 
KK150727 . 

Know the real joy of good living; 
that's a good shot of you. (In 
Ebony, Mar. i960, p.8lj Appl. au- 
thor: J. Walter Thompson Co. 
© 15Feb60; KK149711. 
New from Schlitz, at popular prices; 
dancing flavor. Old Milwaukee, 
(in The Evening news, Sault Sainte 
Marie, Mich., Aug. 6, 1959, p.ll) 
© 6Aug59; KK148107. 

New from Schlitz, the dancing flavor 
of Old Milwaukee. (In Menominee 
herald-leader, Aug. 20, 1959, p.10) 
© 20Aug59; KK149840. 



6$ 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SCHLITZ (JOSEPH) BREWING CO. -Con. 

New from Schlitz, the dancing flavor 
of Old Milwaukee. (In The Evening 
news, Sault Salnte Marie, Mich., 
Aug. 13, 1959, p. 9) © 13Aug59; 
KK148108. 
New taste in beer; Old Milwaukee beer 
with dancing flavor. (in Benton 
evening news, Oct. 8, 1959, P. 7) 
© 80ct59; KK148109. 
Now in a big quart; dancing flavor. 
Old Milwaukee. (In The Detroit 
news, July 29, 1959, P.6l) 
© 29Jul59; KK148106. 
One of the real joys of good living. 
(In Look, June 7, I960, p. Ill) 
Appl. author: J. Walter Thompson Co. 
© 24May60; KKI51839. 
Party partners. Old Milwaukee. 

© 19Nov59; KK148116. 
Party partners; Old Milwaukee beer with 
dancing flavor. (In The Detroit 
news, Nov. 19, 1959, P.2-D) 
© 19Nov59; KKI49839. 
Payoff spot, where quality counts. 
(in Bar management, May i960, p. 13) 
Appl. author: J. Walter Thompson Co. 
© 6May60; KK151840. 
Portion packed and ready to serve. 
(in American restaurant magazine, 
May 15, I960, p. 25) Appl. author: 
J. Walter Thompson Co. © l4May60; 
KK1 51^85. 
Profit packed summer-long promotion 
that gives you an opportunity to 
feature every department in your 
store. (in Nargus bulletin, June 
I960, p. 63-66) Appl. author: 
J. Walter Thompson Co. © 5Jun60; 
KK1 52069. 
Schlitz boosts sales for you; i960 
campaign. (In Bar management, Mar. 
I960, p. 10-11) Appl. author: 
J. Walter Thompson Co. © 15Mar60; 
KKI5OO36. 
Share the joy of good living this 
weekend. (in The Tampa tribune, 
June 4, i960, tarpon tournament 
section, p.l6-C) Appl. author: 
J. Walter Thompson Co. © 4Jun60; 
KK1 51838. 
Swing over to dancing flavor; Old 
Milwaukee. (In Benton evening news, 
Oct. 29, 1969, section 2, p. 2) 
© 290et59; KK149841. 
You'll say it's great; dancing flavor 
Old Milwaukee. (In Centralia 
sentinel, Oct. 29, 1959, p.12) 
© 290ct59; KKl4995^. 
You'll say it's great; dancing flavor. 
Old Milwaukee. (In The Litchfield 
news-herald, Oct. 16, 1959, p. 2) 
© I60ct59j KK148110. 

SCHLUMBOHM, PETER. 

Coff eamaker. SEE Chemex Corp. 
Newsletter nos. 12-11).. SEE Chemex Corp. 

3CHLUTTIG, PEARL L. SEE Bradstreeter & 
Bradstreeter. 

SCHMID (JULIUS) INC. © 

Confirms effectiveness; unique action 
of Immolin vaginal cream-jel matrix. 
5146 patient-months. © HApr60; 
KK J. 50410. 
Effectiveness of unique action of 
Immolin vaginal cream-jel matrix. 
© 29Peb60; KK149479. 
Effectiveness, simplicity of unique 
acting Immolin vaginal cream-jel. 
© 7Mar60; KK149480. 
A fitting time for special concern 
about conception control; Ramses 
Bendex. © 28Mar60; KK150055. 
How trlchomonad explosion reduces 
family tension; Vagisec liquid & 
Jelly. © 23May60; KKI51398. 
Trlchomonad explosion with Vagisec 
liquid and jelly brings Immediate 
symptomatic relief. © l8Apr60; 
KK150643. 



Trlchomonad explosion with Vagisec 
liquid & Jelly can reduce marital 
discord. © 14Mar60; KK150054. 

When vaginal trichomoniasis aggravates 
family tension, specific therapy with 
Vagisec liquid and jelly. © 23May60: 
KK151397. 

SCHMIDT (C.) & SONS, INC. © 

Anniversary year flying start; beer. 
(In Tap & tavern, Philadelphia, 
Jan. 25, I960, p. 7) Appl. author: 
Ted Bates & Co., Inc. © 25Jan60; 
KK149775. 

Attention, restaurant and tavern 
owners, to all who serve food; 
beer. (In Tap & tavern, Philadelphia, 
Feb. 8, I960, p. 7) Appl. author: 
Ted Bates & Co., Inc. © 8Peb60; 
KK149776. 
Biggest Schmidt's beer advertising 
program ever; celebrating 100th 
anniversary. (In Beverage retailer 
weekly, Feb. 22, i960) Appl. author: 
Ted Bates & Co., Inc. © 22Feb60; 
KKI5058I . 
Biggest Schmidt's beer advertising 
program ever; celebrating 100th 
anniversary, (in Observer, Phila- 
delphia, Feb. 22, I960, p. 6-7) 
Appl. author: Ted Bates & Co., Inc. 
© 22Feb60; KKI5H56. 
For the 1 man in 4, full -taste beer. 
Bowling scene. (In The Philadelphia 
inquirer magazine, Mar. 6, i960, 
p.j5l) Appl. author: Ted Bates & 
Co., Inc. © 6Mar60; KK150206. 
For the 1 man in 4, full-taste beer. 
(In Philadelphia Inquirer, Feb. 7, 
I960, p. 28) Appl. author: Ted Bates 
& Co., Inc. © 7Feb60; KK149270. 
For the 1 man in 4, full-taste beer. 
Skeet marksman. (In The Philadelphia 
inquirer, Feb. 21, i960, p. 20) Appl. 
author: Ted Bates & Co., Inc. 
© 21Feb60; KK1 50208. 
For the 1 man in 4 who wants the full 
taste beer. (In The Pittsburgh 
press, Nov. 22, 1959, p. 6) Appl. 
author: Ted Bates & Co., Inc. 
© 22Nov59; KK148175- 

SCHOOLINE CORP. ZOO-LINE. SEE Zoo-Line. 

SCHWARTZ, PAUL J. © 

Parade home, no. 3. IO717 Beard Ave. 
So., Bloomington. (in Minneapolis 
Sunday tribune, Sept. 13, 1959, 
p. 2) Appl. author: Paul J. Schwartz 
Construction Co. © 13Sep59; 
KK148052. 

SCHWEITZER (PETER J.) DIVISION, KIMBERLY 
CLARK CORP. SEE Kimberly-Clark Corp. 
Peter J. Schweitzer Division. 

SCIENTIFIC LUBRICANTS CO. © 

Motor Mica anti-friction compound. 
Catalog no. 60. Appl. author: 
Grace J. Gill. © 23Nov59; KK148118. 
Shooters discovered it; Motor Mica. 
(Bulletin GG) Appl. author: 
Grace J. Gill. NM: additions. 
© HApr60; KK1 50642. 



SCOTT & WILLIAMS, INC. © 
Multi-blade yarn trimmer. 
KK150823. 



13Apr59; 



SEALOL, INC. © 

Joints for gases, vapors, liquids, 
cryogenics. (Bulletin HP03) 
© 23May60; KK1 51751. 

SZALY, INC. © 

Announcing a revolutionary breakthrough 
in scientific bedding salesmanship; 
Conf orm-A-Graph . (In Home furnish- 
ings daily, New York, Apr. 5, I960, 
p. 14-15) Appl. author: J. Walter 
Thompson Co. © 5Apr60; KK150444. 



For you and for your patients; Posture- 
pedic; no morning backache from a 
too soft mattress. (In GP, Apr. 
i960, p. 328) Appl. author: J. Walter- 
Thompson Co. © lApr60; KK150445. 

New luxury, new comfort, new beauty; 
Posturepedlc quilted-with-foam. 
Mattress, (in Life, May 30, i960, 
p.l4) Appl. author: J. Walter 
Thompson Co. © 26May60; KK152081. 

Real people, real experiences; no 
morning backache, they sleep on the 
Sealy Posturepedlc. Endorsed by 
Mrs. Clemens A. Beering & 2 others. 
(In Life, Apr. 25, i960, p.137) 
Appl. author: J. Walter Thompson Co. 
© 21Apr60; KK1 50729. 

SEAMLESS RUBBER CO. © 

Nemrod by Seamless for the ultimate 
in regulators. Snark II & other 
products. (In The Sporting goods 
dealer, Feb. I960, p. 10) © l4Feb60; 
KK150384 . 
Nemrod by Seamless, the complete line 
of underwater equipment. © 4jan60; 
KK149853. 
Nemrod by Seamless, the complete line 
of underwater equipment. © 4Jan60; 
KK149854. 
Nemrod by Seamless, the complete line 
of underwater equipment. © 4jan60; 
KK149855. 

SEAMON, INC. © 

Heaven, earth, humanity. Sharimlki- 
Bonsai tree. Appl. author: Grace M. 
Seamon. © 4Mar60; KK149458. 

SEARCY, DALE LANNING. © 

Lady Ann. Lady in evening gown. 
© 20Dec59; KK148165. 

SEARS, ROEBUCK & CO. © 

Allstate rugged lug tires for top 
mileage plus traction. (in Fleet 
owner, Dec. 1959, p. 16) © lDec59; 
KK148446. 

Approved by the National Foot Health 
Council; Biltwel Nursery Rhyme in- 
fants' shoes. Style 311. (in 
Parents' magazine, Oct. 1959, p. 159) 
© 25Sep59; KK148451. 

Bold new look; Gold Bond B & B shoes 
go well with any color suit. 
No. 4251; 4190; 4172. (In True, 
Oct. 1959, P. 11) © l8Sep59; 
KK148450. 

Check mates, the perfect match for the 
perfect pair. Shirts. (In Parents' 
magazine, Dec. 1959, P.97) 
© 25Nov59; KK148443. 

Craftsman kromedge taps and dies last 
longer, cut cleaner threads easier. 
(In Popular science, Nov. 1959, 
p. 267) © 1Nov59; KKI50386. 

Crlss crossed for comfort; Charmode 
Elfin bra. (In Life, Aug. 31, 1959, 
p. 68) © 27Aug59; KK148437. 

Cushion soled and glove leather lined 
for comfort on the trail; Gold Bond 
boots. No.4042-4043. (in Sports 
afield, Oct. 1959, p. 101) © 25Sep59,' 
KK148449. 

Early to bed or lounging late; Charmode 
pajamas with Celanese brushed Arnel. 
(In Glamour, Sept. 1959, p.96) 
© 22Aug59; KK148447. 

Gold Bond cushioned shoes styled for 
stepping out. No. 4539; 4504; 4526. 
(In True, Dec. 1959, P.3) 
© l8Nov59; KK148445. 
Gold Bond shoes can take it. No. 5269; 
5250; 5256. (In Parents' magazine, 
Dec. 1959, P.75) © 25Nov59; 
KK148440. 

Happy day, the toes won't scuff; Bilt- 
wel Nursery Rhyme infants' shoes. 
Style 500. (In Parents' magazine, 
Oct. 1959, P. 158) © 25Sep59; 
KK148452. 
Kitten soft; new Pilgrim Orion socks. 
(In Life, Sept. 21, 1959, p.62) 
© 17Sep59; KK148436. 



1960 



Like wearing fur, only more comfort- 
able; Borg-Orlon lined car coats. 
(In Sports illustrated, Nov. 9, 
1959* P. 57) © 5Nov59; KK148444. 

Kake Sears your hunting boot head- 
quarters. Cushioned; vulcanized; 
insulated. (In Field & stream, 
Oct. 1959, fold out, p. 72-74) 
© 25Sep59; KKI5O585. 

Now, the slimming power of latex in a 
girdle that feels like cotton; 
Charmode zipper figure controller. 
(In Life, Nov. 2, 1959, p. 54) 
© 290ct59; KK148458. 



School days begin at Sears with classic 
separates In the all-American look. 
Kerry-Teen coloray skirt [& other 
apparel] (in American girl, Sept. 
1959, p. 4-5) © 25Aug59; KK148448. 

Sears corrals year's biggest Roy Rogers 
gift selection. (In Parents' maga- 
zine, Dec. 1959, p. 80) © 25Nov59; 
KK148441. 

Ten million sold, they must be comfort- 
able. Charmode Nu-Back foundation. 
(In McCall's, Oct. 1959, p.l4) 
© 28Sep59; KK148459. 
\ Ten million sold, they must be comfort- 
able. Charmode Nu-Back foundation. 
(In McCall's, Oct. 1959, p. 14) 
© 29Sep59; KK148549. 

Young Adagios at Sears, the party 

shoes she can play in. N0.I654-I655. 
(In Parents' magazine. Dec. 1959, 
p. 90) © 25Nov59; KK148442. 

SECURITY MESSENGER SERVICE, INC. © 

Friend: You've never seen so many eager 
beavers. All our messengers are 
bonded and insured. © 51May60; 
KK1 51661. 



CURRENT REGISTRATIONS 



SENTRY LIFE INSURANCE CO. © 

You stand a little straighter when 
you've looked out for your own. 
(in The Saturday evening post, 
Jan. 16, I960, p. 46) Appl. author: 
John W. Harpham. © 12Jan60; 
KK148545. 

SEROT, ISADORE. © 

Imports from Israel; wholesale prices. 
I960 catalog. © 15Sep59; KK148997. 

SET SCREW & MANUFACTURING CO. © 
New extra holding power; Setko 60 
series socket head cap screws. 
Appl. author: Hanson & Stevens, Inc. 
© 25Jan60; KKI50574. 



69 



SEEMAN (JAMES) STUDIOS, INC. © 

American industry. Style no.AI-77. 

© 51Dec59j KK148610. 
Bamboo mist, designed by Tseng. 
Style no.Bamb-855. © 51Dec59; 
KK148125. 
Cymbidium, designed by Robert Crowder. 
Style no.Cym-854. © 51Dec59; 
KK148611. 
Fern terrace, designed by Robert 
Crowder. Style no.Fern-257. 
© 51Dec-59; KK148609. 
Golden chain, designed by Tseng. 
Style no.Gol-851. © 51Dec59; 
KK148124. 
Intermezzo, designed by Anton Refregier. 

© 51Dec59; KK148400. 
Ko-Bai. © 15Jul57; KK148401. 
Port of call, designed by Robert Brown. 
Style no.Port-808. © 51Dec59; 
KK148126. 
Villa d'Este. Style no.Vl-51. 
© 51Dec59j KK148127. 
Vizcaya. Style no.Viz-14. © 51Dec59; 

KK148612. 
Weeping cherry, designed by Tseng. 
Style no.VC-56. © 51Dec56; 
KK148402. 
Weeping willow, designed by Tseng. 
Style no.Wil-852. © 51Dec59; 
KK148129. 
Wisteria and peony gardens, designed 
by Tseng. Style no.GWP-l4. 
© 51Dec59; KK148128. 



s 



ELCHOW & RIGHTER CO. © 
SelRlght bridge for Juniors, a Juvenile 
version of the famous game. Ages 6 
to 12. No. 68. © 29Feb60; KX151359. 

SELTZER, IHVTN. © 

This Christmas give him the one gift 
that's sure to go to his head, an 
Adam Dunlap velour Keens/British or 
Knox gift certificates. (In The 
Reading eagle, Nov. 29, 1959, p. 27) 
© 29Nov59; KK148845. 



SEVEN-UP CO. © 

Blow ye winds, heigh ho, nothing does 
it like Seven-Up. (in Look. 
Apr. 26, I960, p. 5 of cover) Appl. 
author: J. Walter Thompson Co. 
© 12Apr60; KK150750. 

Boys like girls who make Seven-Up 

floats. (in Ebony, June I960, p. 54) 
Appl. author: J. Walter Thompson 
Co. © l4May60; KKI51529. 

Boys like girls who make Seven-Up 
floats, (in Life, June 6, I960, 
p. 2 of cover) Appl. author: 
J. Walter Thompson Co. © 2Jun60; 
KK1 52080. 

Fresh up Freddie says: Right now, 
you're probably asking yourself, 
how does a private eye get a quick, 
refreshing lift? (In Looney tunes 
(Dell comic) Feb. i960, p. 4 of 
cover) Appl. author: J. Walter 
Thompson Co. © 24Dec59; KK149228. 

Fresh up Freddie says : Right now, 
you're probably asking yourself, 
what does a bobsled champ drink to 
quench his thirst? (In Little Lulu 
(Dell comics) Feb. i960, p. 4 of 
cover) Appl. author: J. Walter 
Thompson Co. © 24Dec59; KK148910. 

Having some crazy, mixed-up fun? 

You'll want this fresh, clean taste. 
(In Life, Apr. 4, i960, p. 128) 
Appl. author: J. Walter Thompson 
Co. © 51Mar60; KK150422. 

In Pago-Pago, they say a highball's 
mellow-mellow with Seven-Up. (In 
Sports Illustrated, Mar. 14, i960, 
P. 55) Appl. author: J. Walter 
Thompson Co. © HMar60; KK149709. 

Just like Carnegie Hall, and now for 
that fresh, clean taste. (In Look, 
Jan. 5. I960, p. 81) Appl. author: 
J. Walter Thompson Co. © 22Dec59; 
KK148911. 

Nothing's as bracing as sea air except 
a Seven-Up highball. (In Sports 
illustrated, Jan. 4, i960, p. 2 of 
cover) Appl. author: J. Walter 
Thompson Co. © 51Dec59 (in notice: 
I960); KK149229. 

Right now your grocer is featuring 
7-Up with festive foods. Ham-lets 
[& other recelpes] (In Life, 
Feb. 8, I960, p. 48-49) Appl. author: 
J. Walter Thompson Co. © 4Feb60, 
KK149105. 

Save, ma'am, save; pour four with 

family-size 7-Up. (in Evening world- 
herald, Omaha, Dec. 17, 1959, p. 16) 
Appl. author: J. Walter Thompson Co. 
© 17Dec59; KK148766. 

7-Up fans love 7-Up in cans; makes 
holiday hosting easier. (in 
Rochester post-bulletin, Dec. 17, 
1959, P. 15) Appl. author: J. Walter 
Thompson Co. © 17Dec59; KK148767. 

Soup up the conversation with this 
quick, refreshing lift. (In Look, 
Mar. 1, i960, p. 5 of cover) Appl. 
author: J. Walter Thompson Co. 
© l6Feb60; KK149710. 

Take a little Seven-Up aboard for your 
holiday fun. (In Sports illustrated, 
Dec. 21, 1959, P. 25) Appl. author: 
J. Walter Thompson Co. © l8Dec59; 
KK148768. 



We don't believe in sweeping claims 
but Seven-Up makes the smoothest 
highball. (In Sports illustrated, 
Feb. 15, I960, p. 72) Appl. author: 
J. Walter Thompson Co. © HFeb60; 
KK149105. 

Whenever your throat thinks it's 
summer, you want this real thirst- 
quencher. (In Look, Feb. 2, i960, 
p. 5 of cover) Appl. author: 
J. Walter Thompson Co. © 19Jan60; 
KK149104. 

Who's winning? You are when you mix 
with Seven-Up. (In Sports illus- 
trated, Apr. 11, i960, p. 95) Appl. 
author: J. Walter Thompson Co. 
© 8Apr60; KKI50725. 

You'll flip your flippers over Seven- 
Up and vodka. (in Sports Illustrated, 
May 16, I960, p. 46) Appl. author: 
J. Walter Thompson Co. © lJMay60; 
KK151486. 

You'll outshine the man-in- the-moon 
with this quick, refreshing lift. 
(In Life, May 9, I960, p. 68) Appl. 
author: J. Walter Thompson Co. 
© 5May60; KK151484. 

SHACKMAN (B. ) & CO. 

Famous sleepy baby, sister and brother. 
Doll set. No. 54 85. Japan. Appl. 
author: Y. Mita. © B. Shackman & 
Co. d.b.a. Shackman; 15Apr59 (In 
notice: 1958); KKI49658. 

SHAKESPEARE CO. © 

Masters big fish quick; WonderCast 
direct drive. Revolvo brake. 
Fishing reel. (In The Alaska 
sportsman, Mar. i960, p. 49) Appl. 
author: Tom Bubin. © lFeb60 (in 
notice: 1959); KK149118. 
Wonderod with Omnl-Action; handles any 
size fly line, casts any fly rod 
lure. No.l48l. (In Field & stream, 
Feb. I960, p. 95) Appl. author: Tom 
Bubin. © 24Jan60; KK149245. 

SHARADAY CO. 

Birthday certificate. Birthday greet- 
ing from Crume's Ice cream. 
© Alvin B. Yerkes, Jr. d.b.a. 
Sharaday Co.; lMay60; KKI5188I . 

SHARP, ARCHIE B. © 

The Beverly Hills citizen is proud to 
offer to its readers the new official 
50-star American flag. (In The 
Beverly Hills citizen, Feb. 4, i960, 
p. 8) © 4Feb60; KK149122. 

SHAW -BARTON. © 

Automemories. Mailing blotters 

no. 4919; 1-12. © l6Nov59; 

KK148916. 
Automemories. Mailing folders 

no. 4904; 1-12. © 16Nov59; 

KK148917. 

SHEAFFER (W. A.) PEN CO. © 

Bold new pen designed for men; PFM. 
(In The Saturday evening post, 
Oct. 51, 1959, P. 52-55) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 270ct59; KK149529. 

Christmas, and all year 'round, the 
Sheaffer cartridge fountain pen is 
the perfect pen to give; Skripsert. 
Endorsed by Margaret Durbrow. (in 
Senior scholastic, Oct. 14, 1959, 
p. 2 of cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 120ct59; KK1 50756. 

Class of i960 picks the pen of the 
year, Lady Sheaffer. Endorsed by 
Barrie Osborn & 5 others. (in 
Mademoiselle, Aug. 1959, p.151) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 29Jul59; 
KK149524. 

Give her the fashion pen of the year; 
he's writing with the bold new 
Sheaffer 's PFM pen for men. (in 
Life, Nov. 16, 1959, p. 6l) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 12Nov59; KK1 50758. 



70 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SHEAFFER (W. A.) PEN CO. -Con. 

Give her the fashion pen of the year; 
Lady Sheaf fer. (In True man's maga- 
zine, Dec. 1959, P. 90) Appl. author: 
Batten, Barton, Durst ine & Osbom, 
Inc. © 19Nov59; KK149526. 

Give him the bold new pen for men; 
she's writing with the exciting new 
Lady Sheaffer Skripsert fountain 
pens. Paisley. (in Life, Nov. 16, 
1959, P. 60) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc 
© 12Nov59; KK1 50757. 

Here's the newest gift you can choose 
for a man; PPM. (In True man's 
magazine, Dec. 1959, p.9l) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 19Nov59; KK149525- 

I'm Bob Beauregard, a senior at Newton 
High School, Newton, Massachusetts. 
Skripsert cartridge fountain pen. 
(In Senior scholastic, Nov. 18, 1959, 
p. 2 of cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© l6Nov59; KK149527. 

It's the $5 gift-of-the-year; Skripsert 
cartridge fountain pen. (in The 
Saturday evening post, Nov. 21, 1959, 
p. 108) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 17Nov59; 
KK149528. 

Now, a fashion fountain pen that writes 
like a dream; Lady Sheaffer Skrip- 
sert. (in National geographic maga- 
zine, Sept. 1959, p.* of cover) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © lSep59; 
KK150790. 

Student leaders tell why they're taking 
a Sheaffer back to school. Endorsed 
by Ann Margret Olson & Mike Hegan. 
(In Life, Aug. 17, 1959, P-2 of 
cover) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © lJAug59; 
■KKI5OO79. 

SHELL OIL CO. © 

Break-in time for thoroughbreds. 

Allis-Chalmers. (in Business week, 
May 21, i960, p. 3 of cover) Appl. 
author: J. Walter Thompson Co. 
© 20May60; KK152259. 
Can you find 10 traffic hazards in 
this picture? (Safe driving quiz, 
no. 15) (in Maine evening express, 
Portland, Me., Oct. 5, 1959, p. 7) 
© 50ct59; KK148112. 
Can you find 10 traffic hazards in 
this picture? (Safe driving quiz, 
no. 16) (In Maine evening express, 
Portland, Me., Oct. f, 1959, P.7) 
© 70ct59; KK148113. 
David's sling at Sleepy Hollow, 10 
years later. Columbia University, 
(in Business week, Mar. 26, i960, 
p. 3 of cover) Appl. author: 
J. Walter Thompson Co. © 25Mar60; 
KK151787. 
Half a million gallons Into a 45-gallon 
tank. A. 0. Smith Corporation, (in 
Business week, Apr. 23, I960, p. 3 of 
cover) Appl. author: J. Walter 
Thompson Co. © 22Apr60; KK151433. 
How to keep moving in a fiery furnace. 
Olin Mathieson. (In Business week, 
Jan. 2, i960, p. 3 of cover) Appl. 
author: J. Walter Thompson Co. 
© Uan60; KK14906O. 
Leonardo and some Yankee craftsmen. 
Sikorsky Aircraft Division of United 
Aircraft Corporation. (In Business 
week, Feb. 27, I960, p. 3 of cover) 
Appl. author: J. Walter Thompson Co. 
© 26Feb60; KKI51786. 
Strictly on the kinipopo. Libby, 
McNeil & Libby. (in Business week, 
June 18, I960, p. 3 of cover) Appl. 
author: J. Walter Thompson Co. 
© 17Jun60; KK1 52258. 

SHELLY ASSOCIATES, INC. © 

Distance finder, DP-100-0001. 
© 23Nov59; KK149039. 



SHENANDOAH CANDY CO., INC. © 

Tate's temple orange candy. Net wt. 

5 oz. Appl. author: Stanley Nash. 
© 23Nov59; KK148167. 

SHERIDAN PETER PAN STUDIOS, INC. © 
Congratulations from Peter Pan; 

portraits of your baby are forever. 
Appl. author: Reich & Kahn, Inc. 
© lMar60; KK149694. 

SHERMAN (WALTER M. ) & CO. © 

Introducing Mr. Rich, the richest 
bread in town; now with the big 
plus. Baked by Cobakco. Appl. 
author: Walter M. Sherman. 
© 29Jun60; KKI52188. 

SHERMAN PAPER PRODUCTS. © 

Master pack no.804, multi-roll dis- 
penser unit. © 8Mar60; KK149485. 

SHIELDS, C. CULVER. © 

Silplate. © 28Dec59; KK148578. 

SHIRA RECORDS. SEE Gewirtz, Sidney. 

SHOE APRON. © 

Shoe apron. Shoe apron solves the old 
problem of shoe tops being messed up 
and ruined with paint, dust, dirt, 
etc. © 15Jan60; KK148192. 

SHOW-HOUSE. 

Best in the house; homemaklng is a fine 
art. Winter-Seal & others. No. 85. 
(In Good housekeeping, Apr. I960, 
p. 42) © Show -House, a copartnership 
composed of Jule R. Von Sternberg & 
Charles H. Albin; 17Mar60; KK150196. 

Best in the House; the outer signs of 
inner goodness. Speed Queen & 
others. No. 87. (In Good house- 
keeping, May I960, p. 58-59) 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albin; l8Apr60; KKI50715. 

Especially recommended. Magnavox 

6 others. No. 86. (In House 
beautiful, Apr. i960, p.30) © Show- 
House, a copartnership composed of 
Jule R. Von Sternberg & Charles H. 
Albin; 17Mar60; KK150195- 

The perfect office. The Lark, by 
Studebaker & others. No. 88. 
(In The Saturday evening post, 
June 4, i960, p. 99) © Show-House, 
a copartnership composed of Jule R. 
Von Sternberg & Charles H. Albin; 
31May60; KK1 51504. 
Show-House writes an open letter to 
home builders and to all home loving 
families. Puritron & others. No. 84. 
(In The Saturday evening post, 
Jan. 16, i960, p. 79) © Show-House, 
a copartnership composed of Jule 
R. Von Sternberg & Charles H. Albin: 
12Jan60; KK148588. 

SHULTON, INC. © 

Here it is, a shaving cream built to 
take the speed of the new super- 
sharp blades; Old Spice Smooth Shave. 
(In The Kansas City times, Apr. 23, 
I960, p. 21) © 23Apr60; KK1 50951. 
In Just 15 days you will see how won- 
derfully Ice helps improve touchy 
skins th£t break out; Ice-0-Derm. 
(In The Ladles' home Journal, Feb. 
i960, p. 129) NM: revision. 
© 26jan60; KK148928. 
Look, real cream deodorant your fingers 
need never touch; Desert Dri. (in 
Glamour, June I960, p. 35) Appl. au- 
thors Benton & Bowles, Inc. 
© 20May60; KK1 52041. 

SILEX CO. © 

It's ice cream time; freezer. 
© 29Feb60; KK151091. 

SILVER, IRVING. © 

The silver dollar plan. Lander Motors. 
© 15Jan60; KK149192. 



SILVER-K CORP. © 

Old Holland beer shampoo. Contents 
4 fl. ozs. © 100ct59; KK148256. 

SIMMONS, LEONARD E. © 

Spinning star; listen for it to si. 
© l6Dec59; KK149573. 

SIMMONS-BOARDMAN PUB. CORP. © 

The builder's market is expanding; 
reader's service card. American 
builder. © Uun60; KKI5153O. 

SIMMONS CO. © 

Anyone who can lie down is a Beauty rest 
prospect. Mattress. (In Home fur- 
nishings daily, Sept. 14, 1959, P.5) 
Appl. author: Young & Rubicam, Inc. 
© l4Sep59; KK148009. 

The backbone is connected to the money, 
belt. Back Care; orthopedic -type 
mattres3. (In Home furnishings 
dally, Sept. 28, 1959, P-5) Appl. 
author: Young & Rubicam, Inc. 
© 28Sep59; KK148008. 
Big news from Simmons; the Beautyrest 
Adjust-A-Bed. (In Life, Nov. 16, 
1959, p. 16-17) Appl. author: Young 
& Rubicam, Inc. © 12Nov59; 
KK148819. 

Doctor, to help your backache patients 
. . . Simmons has Invented a new kind 
of orthopedic-type mattress, Back 
Care with built-in bedboard. [Family 
bathing dog in tub] (In Journal of 
A.M. A., Aug. 15, 1959, P. 251) Appl. 
author: Young & Rubicam, Inc. 
© 12Aug59i KK148013. 
Doctor, to help your backache patients 
. . . Simmons has invented a new kind 
of orthopedic-type mattress, Back 
Care with built-in bedboard. [Leaf 
burning scene] (In Journal of bone & 
Joint surgery, Oct. 1959, p.24) Appl. 
author: Young & Rubicam, Inc. 
© 50ct59; KK147997- 

For the first time, formal living-room 
furniture with personalized comfort; 
Comfortorc construction. (In House 
beautiful, Oct. 1959, p. 30-31) Appl. 
author: McCann-Erickson, Inc. 
© 22Sep59; KK151900. 
Hear about Bullard and the 36 Beauty- 
rests? Mattresses. (In Home fur- 
nishings daily, Dec. 4, 1959, p. 3) 
Appl. author: Young & Rubicam, Inc. 
© 4Dec59; KK148823. 

I'm crying on the outside, but inside 
I'm getting an ulcer. Beautyrest 
mattress. (In Home furnishings 
daily, Nov. 16, 1959, p.5) Appl. 
author: Young & Rubicam, Inc. 
© l6Nov59i KK148824. 

Is a mattress causing your backache? 
Back Care mattress with built-in 
bedboard. (in Today's health, Aug. 
1959, P. 7) Appl. author: Young & 
Rubicam, Inc. © 3Uul59j KK148017. 

Is a mattress causing your backache? 
Back Care with built-in bedboard. 
(In The Reader's digest, Sept. 1959, 
p. 195) Appl. author: Young & Rubi- 
cam, Inc. © 21Aug59; KKl480l4. 

New fashions in living with Hide-A-Bed, 
the only convertible sofa with real 
sleeping comfort. The safari in- 
fluence. (In Ladies' home Journal, 
Mar. I960, p. 17) Appl. author: 
McCann-Erickson, Inc. © 25Feb60; 
KK152015. 

New fashions in living with Hide-A-Bed, 
the only convertible sofa with real 
sleeping comfort by Simmons. Modern 
classic. (In Better homes & gardens, 
May i960) Appl author: McCann- 
Erickson, Ine. © 21Apr60; KK1 51899- 

New fashions in living with Hide-A-Bed, 
the only convertible sofa with real 
sleeping comfort by Simmons. Natchez 
revival, (in Better homes & gardens, 
Mar. I960, p. 26) Appl. author: 
McCann-Erickson, Inc. © l8Feb60; 
KKI51898. 



1960 



CURRENT REGISTRATIONS 



71 



New fashions in living with Hide-A-Bed, 
the only convertible sofa with real 
sleeping comfort by Simmons. The 
international look, a dashing new 
kind of decorating. (in Ladies' home 
Journal, May I960, p. 12*0 Appl. au- 
thor: McCann-Erlckson, Inc. 
© 28Apr60; KK1 52016. 
New from Simmons; quilted Beautyrest. 
Mattress. (in Life, Mar. 21, I960, 
P. 56-57) Appl. author: Young & 
Rubicam, Inc. © 17Mar60; KKL51008. 
Now, nation wide; America's leading 
stores present Simmons top 10 sale. 
Belaire Studio & 9 other Hide-A-Bea 
sofas, (in The Saturday evening 
post, Feb. 20, i960, p. 52-53) Appl. 
author: McCann-Erickson, Inc. 
© l6Feb60; KK151903. 
Only Hlde-a-Bed gives you real sleeping 
comfort by Simmons plus a truly 
fashionable sofa. (in Look, Sept. 15, 
1959) Appl. author: McCann-Erickson, 
Inc. © lSep59; KK151901. 
Only Hide-A-Bed gives you real sleeping 
comfort by Simmons plus a truly 
fashionable 3ofa. The eight foot. 
Longview. (in Look, Oct. 27, 1959) 
Appl. author: McCann-Erickson, Inc. 
© 130ct59; KK151902. 
Some salesmen are doing a great Job, 
but not for the store. Beautyrest; 
mattress. (In Home furnishings 
daily, Aug. 17, 1959, P.5) Appl. 
author: Young & Rubicam, Inc. 
© 17Aug59; KK148010. 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back; mattress. 
[Maid lying on bed in hotel room] 
(In Life, Oct. 12, 1959, P.6) 
Appl. author: Young & Rubicam, Inc. 
© 80et59; KK148021, 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back; mattress. 
[Woman lying on bed in stateroom] 
(In McCall's, Apr. i960, p. 177) 
Appl. author: Young & Rubicam, Inc. 
© 21Mar60; KK150998. 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back; mattress. 
[Woman lying on bed in unfinished 
painted room] (in McCall's, Mar. 
I960, p. 221) Appl. author: Young & 
Rubicam, Inc. © 21Feb60; KK151011. 
The temptation of Beautyrest, another 
story about the kind of comfort that 's 
kind to your back. [Woman lying on 
bed In preparation for party] (In 
Life, Nov. 2, 1959, p. ^3) Appl. au- 
thor: Young & Rubicam, Inc. 
© 290ct59; KK148820. 
The temptation of Beautyrest, another 
story about the kind of comfort 
that's kind to your back. [Woman 
outstretched on stripped bed; basket 
of linen on floor] (In McCall's, 
May I960, p. 9) Appl. author: Young 
& Rubicam, Inc. © 21Apr60; 
KK151952. 
The temptation of Beautyrest, another 
story of the mattress where comfort 
begins and backache ends. [Man 
lying on bed; articles spread on 
floor] (In Ladies' home Journal, 
Aug. 1959, p. 42) Appl. author: 
Young & Rubicam, Inc. © 30Jul59; 
KK148018. 
The temptation of Beautyrest, another 
story of the mattress where comfort 
begins and backache ends. [Mother & 
baby lying on bed] (In Ladies' home 
Journal, Sept. 1959, p. 14-9) Appl. 
author: Young & Rubicam, Inc. 
© 27Aug59; KK148015. 
What this business needs is more hori- 
zontal salesmanship. Beautyrest 
mattress. (in Home furnishings 
daily, Oct. 26, 1959, p.7) Appl. 
author: Young & Rubicam, Inc. 
© 260ct59; KK148011. 



You Just lie there, the bed sits up; 
Beautyrest Adjust-A-Bed. (In Home 
furnishings daily, Oct. 12, 1959, 
p. 10-11 ) Appl. author: Young & 
Rubicam, Inc. © 120ct59; KK149938. 

SIMPLICITY PATTERN CO., INC. © 

Everywoman's family circle magazine 

features Simplicity separates in 

batik prints. 3295. (Large poster) 

© lMay60; KK1 51467. 
If you sew, the new Simplicity magazine 

is a must. (Double poster) 

© Uan60; KK148700. 
Just off the press; the first totally 

new fashion magazine in a decade. 

(Large poster) © Uan60; KK148702. 

Porcelain tones, paled to new elegance. 

3393; 3417; 3382. (Double poster) 

© lFeb60; KK149290. 
Printed patterns; simple-to-raake. 

3397; 3418. (Chain store poster) 

© lFeb60; KK149500. 
Printed patterns. 3559; 3545. (Chain 

store poster) © Uun60; KK1 52262. 
Printed patterns. 3524; 3531. 

(Chain store poster) © lMay60; 

KK1 51466. 
Printed patterns. 3489; 3501. 

(Chain store poster) © lApr60; 

KK151465. 
Printed patterns. 3444; 3451. 
(Chain store poster) © lMar60; 

KK150132. 
Printed patterns. 3339; 3379. 
(Chain store poster) © Uan60; 

KK148699. 
The proportioned classic. 3574. 

(Large poster) © Uun60; 

KK152264. 
Simplicity. 3489. (Large poster) 

© lApr60; KK151470. 
Simplicity. 3444; 3457. (Large 

poster) © !Mar60; KK150134. 
Simplicity. 3478. (Large poster) 

© lMay60; KK151468. 

Simplicity. 3426; 3431; 3338; 3430. 

(Double poster) © lMar60; KK150135. 
Simplicity. 3422. (Large poster) 

© lMar60; KK1 50133. 
Simplicity. 3386. (Large poster) 

© lFeb60; KK149291. 
Simplicity. 335O; 3472; 3467. 
(Double poster) © lApr60; 
KK151471. 
Simplicity. 3348. (Large poster) 

© Uan60; KK148701. 
Simplicity. 3395. (Large poster) 

© lFeb60; KK149292. 
Simplicity fashions to sew with 
remnants. 3479; 1846; 3480: 3424; 
3114; 3531. (Banner poster) 
© Uun60; KK1 52263. 
Simplicity stripes for summer fun. 
3516; 3520; 3513. (Double poster) 
© lMay60; KK1 51469. 
Simplicity summer issue now on sale. 
(Large poster) © !Apr60; KK151742. 
Your first spring dress, delicious in 
fruit tones. 3356; 3370; 3371; 
3349. (Double poster) © Uan60; 
KK148703. 

SINALCO AMERICAN CORP. © 

Fresh fruit flavor, naturally. Carton. 
Appl. author: George F. Church. 
© 20May59; KK1 50164. 

SI-NEL PUB. CO. 

Reaction, a common experience in the 
process of regaining health. 
© Si-Nel Pub. Co., Sid E. Williams, 
owner; 12Nov59; KK148286. 

SINGER MANUFACTURING CO. © 

Add sales appeal to your garments with 
Hook-Flex, the quality hook and eye 
closure. Apply Hook-Flex with Singer 
710W automatic machines. Form no. 
13005B? (1059) © 300ct59; KK149063. 



Button robot automatic feeder. 
Form no.l305MT (959) © 2Nov59; 
KK1 50101. 

Class 451K high-speed, single-needle 
lockstitch machines. Form no. 
13P7EMT (959) © 15Sep59; KK150100. 

Class 331K machines, single needle 
lockstitch. Form no.l306EMT(1059) 
© 90ct59; KK150103. 

410W11, for single thread chain- 
stitching, with or without trimming. 
Form no.l272MT (950) © 2Nov59; 
KK149061 . 

New Singer 251-21 short arm; single- 
needle lockstitch machine. Form 
no,1310MT (1059) © 2Nov59; 
KK1 50102. 

New Singer 253-311 machine, three 
needle-two thread chainstltch. 
(Form no.3366MT) © 3Jun60; 
KK1 52267. 

Now, improved models of the most popu- 
lar single-needle lockstitch machine 
in the world: 251 class. Form no. 
1308MT (1059) © 2Nov59; KK149062. 

I40w2 machine; attractive, decorative, 
fagoting and feather stitching. 
Form no,1297MT(659) NM: illus. 
© l&Jun59; KK1 50104. 

Recipe for a dress exclusively yours; 
individual measurement chart. (In 
Welek fabric catalogue, fall-winter 
1959) © 8Sep59; KK148512. 

Sew faster, sew easier, make tailoring 
much more profitable with Singer 
series 9 electric transmitters, 
series 8 electric motors. Form no. 
1292EMT (1059) © l6Sep59; KK149064. 



SKIBA ADVERTISING CO. © 

Laughs lick sales resistance. Glamour 
girls. Appl. author: Otto T. Siroky. 
© 23Jan46; KK148169. 

SKINNER (WILLIAM) & SONS. © 

The material distinction is Skinner. 
(In Daily news record, Mar. 21, i960, 
p. 4) © 21Mar60; KK1 50154. 

SMETHPORT SPECIALTY CO. © 

Magnetic sketch set. Four toys in one 
with this sliding drawing board. 
© 12May60; KK15H36. 

SMILE RECORD CO. © 

Smile. Appl. author: Kenneth Burl 
Maines. © 17Mar60; KK150740. 

SMITH (A. 0.) CORP. © 

Permaglas mechanized bulk handling 

units for chemicals. Bulletin 

MU-104. NM: additions. © l4Sep : ,9; 

KK148033. 
Permaglas mechanized bulk handling 

units for feed ingredients. 

Bulletin MU-105. NM: additions. 

© I4sep59; KK148036. 
Permaglas mechanized bulk handling 

units for flour. Bulletin MU-106. 

NM: additions. © l4Sep59; KK148034. 
Permaglas mechanized bulk handling 

units for sugar. Bulletin MU-102-A. 

NM: additions. © l4Sep59; KK148035. 

SMITH, ALEXIS W. © 

The imaginative touch of Alexis is re- 
flected in the collection ... at the 
national shoe fair; original sculp- 
ture in metal. (In Boot & shoe re- 
corder, Oct. 15, 1959, p. 115) 
© I00ct59; KKLI4.9031. 
The originality of Alexis again assures 
the pre-eminence of dress ups and 
sparkle toes. (in Boot and shoe re- 
corder, Apr. 1, I960, p. 55) 
© lApr60; KK1 52047. 

SMITH, ERNA S. SEE Fruzola Co. 

SMITH, J. FISH. SEE Fruzola Co. 



72 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



SMITH, MENLO F. SEE Fruzola Co. 
SMITH, V. R. SEE Chat Packing Co. 

SMITH KLINE & FRENCH LABORATORIES. © 
Compazine brand of prochlorperazine. 
© 29Mar60; KK1 50077. 

SMOOTH-ON MANUFACTURING CO. © 

Aluminum Metalset A4 in self -metering 
tubes. Appl. author: William A. 
Cather III. © HJan60 (in notice: 
1959); KK149088. 

SNYDER'S BAKERY SERVICE, INC. © 
Peasant bread, a rough whole-grain 
bread. Standard loaf min. net wt. 
15 oz. © 24Jun60; KK1 52068. 



SOCIETY LINGERIE CO. © 

Introducing the Glad Sack, a happy, 
happy garment for lounging, sleeping 
or active work and play. © 23Jan60; 
KK149242. 

SOCKE-T-ENNA CORP. © 

Socke-T-Enna with new scientific con- 
struction features for out-of-this- 
world TV reception. © 30Mar59; 
KK147946. 

SORENSON, E. R. © 

Multiplication mastery; practice un- 
limited, wipe off answers. (Magic 
card, no.MM2) NM: additions. 
© 3Apr60; KK1 514J2. 

SOUTHERN STATES DISTRIBUTING CO. © 
Wishy Wash, all purpose detergent. 
Net weight 2 pounds 15 ounces. 
© 13Jan60; KK148732. 

SOUTHWESTERN STAMP WORKS. 

Fast deliveries on decals; exact re- 
quirements; Scotchlite or water 
types. © Southwestern Stamp Works, 
R. 0. Burbridge, partner; 15Jan59; 
KK149440. 

SPALDING (A. G.) &BR0S., INC. TOY 
TINKERS DIVISION. © 
Tinkertoy; 1000 toys in one. No. 96. 
43 pieces. © Uan60; KK148518. 

SPANG, CARL F. 

The importance of ground beef. SEE 
Needham Manufacturing Co., Inc. 

SPECIALTY ADVERTISING SERVICE, INC. © 
Sunoco blend selector for the fuel 
that fits your car; Blue Sunoco. 
Appl. author: Robert L. Weil. 
© l6Jun60; KK1 52023. 

SPE-DE-WAY PRODUCTS CO., INC. © 

Trans-Kote B-72 crystal clear wood 
finish. 1 U.S. gal. Appl. author: 
Walter N. Sommer. © 19Feb60; 
KK149252. 



3 PENCE, MRS. E. K. 
Products Co. 



SEE Hollingsworth 



S PENCE ENGINEERING CO., INC. © 

Hycar diaphragms with nylon insert. 
(Form no. S. P. P. -15) © 24Dec59; 
KKI505OO. 

Installation, operating and maintenance 
instructions for type EN34 differen- 
tial pressure regulators. (Form 
S.I. 0.1. -47) © 25Mar60; KK150504. 

Installation, operating & maintenance 
instructions for type EX2D series 
liquid level regulators. (Form no. 
S.I. 0.1. -24) © 30Dec59; KKI50503. 

Instructions for types ET124 and ET134 
temperature regulators. (Form no. 
S.I. 0.1. -41) © 30Dec59; KKI50502. 

Non-metallic diaphragm summary, hycar 
nylon Insert. (Form no. S. P. P. -16) 
© 24Dec59; KKI5O5OI. 

Parts price list, pressure safety 
pilot. April 1, 1959. (Form 
S.P.P.-54) © !7Mar60; KKI50509. 



Questions and answers about temperature 

control. (Form no.S.E.M. -11 ) 

© 8Apr60; KK150505. 
Valve setting instructions for pressure 

safety pilot. (Form no. S.I. 0.1. -42) 

© 17Mar60; KK150508. 
Valve setting instructions for type 

Fl4 pressure pilot. (Form no. 

S.I. 0.1. -44) © 17Mar60; KKI50506. 
Valve setting instructions for type 

Pl4 series pressure pilot. (Form 

no. S.I. 0.1. -43) © 17Mar60; 

KK150507. 

SPENCER GIFTS, INC. © 

This is the story of how a man built 
a $200 investment into a mail order 
business doing over $3,000,000 year- 
ly, (in Cavalier magazine, Feb. 
I960, p. 10-11) © 29Dec59; KKI50828. 

SPIRATONE, INC. © 

Accura Coilomatic 5 ft. natural rubber 
coiled cords. Appl. author: 
S. Franklin Spira. © 4jan60; 
KK148656. 
For the dark room; enlarging lenses. 
Silver screen slide tray case [8c 
other items] (in U.S. camera, May 
i960, p. 114-115) Appl. author: 
S. Franklin Spira. © lApr60; 
KK1 51127. 
For the twinlens reflex fan; Rollei- 
flex minolta autocord. Magnifying 
hoods [& other items] (in U.S. 
camera, July I960, p. 11 5) Appl. 
author: S. Franklin Spira. 
© Uun60; KK151817. 
Silver screen slide tray case. 

Accessories for photography, (in 
U.S. camera, June I960, p. 113) 
Appl. author: S. Franklin Spira. 
© lMay60; KK151119. 

SPRAY AWAY GRAY, LTD. © 

Twelve men and women will disappear the 
gray in their hair with this carton 
of 12 8-ounce Spray Away Gray. 
© 15Jan60; KK149194. 

SQUIRT CO. © 

Happy-up your '60 sales with Squirt. 
(In Bottling industry, Jan. 26, 
I960, p. 7) © 26Jan60; KK150456. 
More Jack in the cash box. (In Mid- 
continent bottler, Dec. 1959, p. 25) 
© 5Dec59; KKI50568. 
Squirt bowling over new customers, new 
markets, scoring bigger sales gains 
everywhere. (in Bottling industry, 
Mar. 22, I960, p. 46) © 22Mar60; 
KK151223. 
See you at the ABCB convention; 
the drink with the happy taste. 
(In Bottling industry, Nov. 3> 
1959, p. 105) © 3Nov59; KK150457. 

STALEY (JESSE E. ) MANUFACTURING. 

Gro-Hair-Bac hair grower. Contents, 
6 fluid oz. © Jesse E. Staley (in 
notice: Jesse E. Staley, Mfg.); 
HMay60; KK151602. 

STANDARD FRUIT PRODUCTS CO. © 
Orange drink. One quart liquid. 
© 22Feb60; KKI5O38O. 

STANDARD INSTRUMENT CORP. © 

Application and installation data. 
TTJ time totalizers, TRTJ time 
recorders. © 5May59; KK149142. 

STANDARD OIL CO. (INDIANA) © 

N-rich your soil, side dresa with 

Standard's quality anhydrous ammonia. 

(In Prairie farmer, May 7, I960, p. 9) 

© 7May60; KK151113. 
N-rich your soil with Standard's 

quality anhydrous ammonia. (In 

Prairie farmer) © 19Mar60; 

KKl4991^. 



STANLEY BUILDING SPECIALTIES. © 

Model 45 and 46 all-aluminum vent-lock 
awning window. © 10May60j KK151968. 

STANLEY HOME PRODUCTS, INC. © 

How I made money to put my daughter 
through college. Hostess parties. 
Stanhome. (in Ladies' home journal, 
May I960, p. 4) © 28Apr60; KK151019. 
You pay nothing for your choice of 
these exquisite dresser sets; hostess 
parties. Stanhome. (in Good house- 
keeping, Apr. I960, p. 187) 
© 21Mar60; KK149973. 

ST ANTHONY CORP. © 

Air fresh, no-duct filter vent. 
Appl. author: E. V. Bogert. 
© 22Feb60j KK149327. 

Electramic built-in char-broiler. 
Drop-in model 58-D. Appl. author: 
E. V. Bogert. NM: revision. 
© 28Jan60; KK148633. 

Electramic twin-unit char-broiler, 
deluxe 110/220 volt stack-on model 
57B. Appl. author: E. V. Bogert. 
© 28Jan60; KK149030. 

Installation instructions, Stanthony 
57B Electramic broiler. Appl. au- 
thor: E. V. Bogert. © 5Feb60; 
KK148864. 

Manufacturer offers appliance dealers 
full 40# profit on big-ticket items. 
(Appliance dealer folder) (Form 
no. ST 7-15) Appl. author: E. V. 
Bogert. © 4Mar60j KK150738. 
Popular economy model with Stanthony 
dependability; ventilating hoods. 
Appl. author: E. V. Bogert. 
© 22Feb60; KK149325. 

Two outstanding values; Mel-0-Air 
ventilating hoods. X100; Space- 
Miser. Appl. author: E. V. Bogert. 
© 22Feb60; KK149326. 

Ventilating hoods; custom series. 
Aristocrat; Provincial. Appl. au- 
thor: E. V. Bogert. © 19Jan60; 
KK148602. 

Ventilating hoods; 400 series. 

Provincial; Aristocrat. Appl. au- 
thor: E. V. Bogert. NM: revision. 
© 19Jan60j KK148601. 

STAR PRODUCTS MANUFACTURING CO. © 
Carburetors; i960. © 10Mar60; 
KK149481. 

STAR-KIST FOODS, INC. © 

Sea dogs; easy to fix with Star-Klst 
tuna, (in Life, June 20, i960, 
p. 62) Appl. author: Leo Burnett 
Co., Inc. © I6jun60; KK1 52026. 
You'll like Star-Kist tuna, too. 

Fisherman with kiss print on cheek. 
(In Life, June 6, i960, p. 65) Appl. 
author: Leo Burnett Co., Inc. 
© 2Jun60; KK151735. 

STATE NATIONAL BANK OF EL PASO (TEX. ) 
Be a drive-in depositor. (in The 
El Paso herald-post, Mar. 28, i960, 
p. 7) Appl. author: Sidney T. Strain, 
Jr. © State National Bank of El 
Paso; 28Mar60; KKI50685. 
It only hurts for a little while. 
(In The El Paso times, Apr. 17, 
I960, section 2, p. 3) Appl. author: 
Sidney T. Strain, Jr. © State 
National Bank of El Paso; 17Apr60; 
KK150682. 
The merry-go-round broke down. (In The 
El Paso herald-post, Apr. 11, 
i960, p. 4) Appl. author: Sidney T. 
Strain, Jr. © State National Bank 
of El Paso; HApr60; KKI5O683. 
Money to burn. (In The El Paso times, 
Apr. 24, I960, section 2, p. 3) 
Appl. author: Sidney T. Strain, Jr. 
© State National Bank of El Paso; 
24Apr60; KK150722. 



1960 



CURRENT REGISTRATIONS 



73 



Our motor bank makes horse sense. 

(In The El Paso times, Oct. 25, 1959, 
section 2, p. 7) Appl. author: Sidney 
T. Strain, Jr. © State National Bank 
of El Paso; 250ct59; KK148236. 

Quick relief from headaches. Safe 
deposit box. (in El Paso times, 
Nov. 1, 1959, section 1, p. 7) Appl. 
author: Sidney T. Strain, Jr. 
© State National Bank of El Paso; 
1N0V59; KK148238. 

The treasure everyone can find. (In The 
El Paso herald-post, Apr. 4, I960, 
p. 5) Appl. author: Sidney T. Strain, 
Jr. © State National Bank of El 
Paso; 4Apr60; KK1 50684. 

STAUPPER LABORATORIES, INC. © 

4 free gifts for you. Plastic chair 
& 3 other accessories. © 24Peb60; 
KK149530. 
Menus fit for a queen. Home reducing 

plan. © lHar60; KK149289. 
Your figure, you can't remake it over- 
night, by B. H. Stauffer. (in Vogue, 
Apr. 15, I960, p. 67) Appl. author: 
Foote, Cone & Belding. © 15Apr60; 
KK15146?. 

STEARNS' ELECTRIC PASTE CO. © 

Electric brand paste; kills rats, 
mice, roaches, overnight. Net wt. 
2 02s. NM: revision. © 26Nov58: 
KK149065. 

STECO CORP. © 

Tap Magic, a cutting fluid for drill- 
ing, reaming, tapping. Appl. au- 
thor: V. Edward Smith. © 4Feb60; 
KK148995- 

Tap Magic, a cutting fluid for drill- 
ing, reaming, tapping. Appl. author: 
V. Edward Smith. Prev. reg 
KK148995. NM: revision. © 15Mar60; 
KK149552. 3 ' 

STEPPER, INC. © 

Deliver a completely packaged paper 
every day; Paper Boy automatic 
packaging machine. Appl. author: 
Robert Hanger. © 7Mar60; KK149952. 

STERLING BEER. 

For an extra helping of fun and flavor, 
pour yourself a Sterling time, (in 
The Evan3vllle courier, Mar. 14, 
I960, p. 11) © Sterling Beer, accept- 
ed alternative designation of 
Sterling Brewers, Inc. (in notice: 
Sterling Beer); l4Mar60; KK150861. 

STERLING BREWERS, INC. SEE Sterling 
Beer. 

STIEPEL LABORATORIES, INC. © 

Logical new dermatological helps solve 
the mystery of acne therapy; 
Brasivol. (In New York medicine, 
Feb. 5, I960, p. 99) Appl. author: 
Mortimer Lowell Co., Inc. © 5Feb60; 
KK148975. 

STILLER, WILLIAM B. © 

Little Octopus is an amazing new kind 
of soap holder. Directions. 
© lApr60; KK1 50337. 
Little Octopus, the vacuum cup soap 

holder. © lApr60; KKI50336. 
New, glitter Qulkoln coin holder. 
© 4jan60; KK148149. 

STONCO ELECTRIC PRODUCTS CO. © 

Modern new idea In outdoor lighting; 
weatherproof. Award series. Form 
no.AS1059. © 150ct59; KK148460. 

STOUT SIGN CO. © 

The value of metal signs. 
KK151578. 



© 12Apr60; 



STOW KAHUFACTURIHO CO. © 

Concrete roller. (Bulletin 603) 

Appl. author: Clarence F. Hotchklss. 
© mar60; KK151234. 



Grinding concrete. Form 5922. 

Appl. author: Clarence F. Hotchkiss, 

Jr. © lDec59; KK149015. 
How to select the right vibrator for 

that next construction job. 

(Bulletin 609) Appl. author: 

Clarence F. Hotchkiss, Jr. 

© lApr60; KK151237. 
If you don't see it, ask for it. 

Concrete equipment. (Bulletin 606) 

Appl. author: Clarence F. Hotchkiss. 

© lApr60; KK1 51236. 
New from Stow; T-18A tamper. 

(Bulletin 601) Appl. author: 

Clarence F. Hotchkiss, Jr. 

© lFeb60; KKI51233. 
Smoothest working tro'-rel I've ever 

handled. (Bulletin 605) Appl. au- 
thor: Clarence P. Hotchkiss. 

© lApr60; KKI51235. 
Synchro-tamper for more efficient 

vibratory compaction. (Bui. 593) 

Appl. author: Clarence P. Hotchkiss, 

Jr. © 20Jan60; KK149016. 
T-18A tamper for more efficient 

vibratory compaction. (Bulletin 

593) Appl. author: Clarence P. 

Hotchkiss. © Uan60; KKI51238. 

STRAUSS (L.) & CO. j INC. © 

Big 'n little Hoosier, all-wool three- 
season coats, (in The Indianapolis 
star, Mar. 31, I960, p. 10) Appl. au- 
thor: Elliot V. Kronish. © 31Mar60; 
KK150733. 

STRIETMANN BISCUIT CO., division of the 
UNITED BISCUIT CO. OP AMERICA. SEE 
United Biscuit Co. of America. 

STROHMEYER & ARPE CO. © 

The frame of fame for Portugal's per- 
fection pack; Marie Elisabeth skin- 
less & boneless sardines. © 4jan60; 
KK148101. 

STURGIS POSTURE CHAIR CO. © 

All-purpose fiber glass chairs. 
Model 20 & 14 other models. 
Appl. author: John Louis Mann. 
© Uan60; KK148812. 
All-purpose fiber glass chairs. 
Price list and quantity discount 
schedule. January 20, i960. 
Appl. author: John Louis Mann. 
© 20Jan60; KK148813. 

SUBURBAN CLASSIFIED DIRECTORY CORP. SEE 
Answering Telephone Service of New York. 
Blue Circle Telephone Answering Service. 

SUCHARD HOLDING SOCIETE ANONYME. © 

Centenary cream enriched milk chocolate. 
Germany. 3 1/2 oz. net wt. 
© 25Nov55; KK1 50074. 
Sumela milk, honey & almond chocolate. 
Argentina. 3 1/2 oz. net wt. 
© 4Aug52; KK150075. 

SUMMIT LABORATORIES. 

New, Improved instructions for using 
wonderful new Hair Strate. © Hair 
Strate, Inc. d.b.a. Summit Labora- 
tories; 12Jun59; KK148239. 

SUN ELECTRIC CORP. © 

Expert engine service with satisfaction 
guaranteed, (in Popular mechanics, 
Jan. I960, p. 253) Appl. author: 
Hanson !e Stevens, Inc. © 29Dec59 
(in notice: i960); KK1 50978. 

SUNBEAM CORP. © 

Amazing new cleaner gets more dirt 
faster; dual deluxe vacuum cleaner. 
(In Good housekeeping, Feb. I960, 
p. 10) © 19Jan60; KKI51767. 

America's newest, most powerful; 30$ 
more power. Dual deluxe vacuum 
cleaner, (in McCall's, Apr. i960, 
p. 144) © 21Mar60; KK151759. 

The best electric appliances made; 
deluxe Sunbeam automatic Mlxmaster 
mixer, (in Good housekeeping, Apr. 
I960, p. 11) © 17Mar60; KK1 51758. 



The best electric appliances made. 
Only the deluxe Sunbeam automatic 
Mixmaster mixer gives you all these 
advantages; automatic Mixmaster hand 
mixer. (In Look, Sept. 15, 1959, 
p. 2) © lSep59; KK148752. 
The best electric appliances made; 
only the Sunbeam radiant control 
toaster is completely automatic to 
give you all these advantages. Auto- 
matic percolator. (In Good house- 
keeping, Oct. 1959, p. 11) © 22Sep59; 
KK148755. 
The best electric appliances made; 
only the Sunbeam radiant control 
toaster is completely automatic to 
give you all these advantages. 
(In Look, July 21, 1959, p.4) 
© 7Jul59; KK148753. 
The best gift appliances made. Deluxe 
Sunbeam automatic Mixmaster mixer 
[& other products] (In Look, Dec. 8, 

1959, P. 4) © 24Nov59; KK148754. 
Carefree underarm and leg care, new 

Elegance Lady Sunbeam electric 
shaver. (in Sr. scholastic maga- 
zine, Apr. 6, i960, p. 36) 
© 4Apr60; KK151760. 

Exclusively designed Sunbeam 4-cycle 
engines, greater sustained horsepower 
with automatic flyball governor; 
power mowers. (in House & garden, 
May I960, p. 193) © 20Apr60; 
KK151764. 

For better giving; Sunbeam, the best 
electric appliances made. Frypan 
[& other products] (In Good house- 
keeping, Dec. 1959, p. 10-11) 
© 17Nov59; KK148757. 

For real shaving comfort, automatic 
self-adjusting rollers; Rollmaster 
electric shaver, (in Sr. scholastic 
magazine, Mar. 9, I960, p. 26) 
© 7Mar60; KK151757 . 

A gift you can really use, Elegance 
Lady Sunbeam electric shaver, (in 
Sr. scholastic magazine, May 11, 

1960, p. 46) © 9May60; KKI51766. 
Great gift for Father's Day and gradua- 
tion; Rollmaster electric shaver, 
(in Sr. scholastic magazine, Apr. 20, 
I960, p. 29) © l8Apr60; KK1 51762. 

It's Sunbeam time; decorative wall 
clocks, (in The Saturday evening 
post, Apr. 23, I960, p. 3; 
© 19Apr60; KK151763. 

It's Sunbeam time; electric alarm 
clocks. (In The Saturday evening 
post, May 7, I960, p. 3) © 3May60; 
KKI51765. 

Millions of raindrops at your finger- 
tips, automatically; Rain King, the 
best sprinklers made. Traveling 
model K20 & 3 other models, (in 
House & garden, June i960, p. 21) 
© 20May60; KKI5183O. 

New, exclusive 11* angle scissor-like 
shaving action; Rollmaster electric 
shaver gives best shaving results. 
(In Home furnishings daily, Feb. 15, 
I960, p. 32-33) © lMar60; KK1 51755. 
New, exclusive 11" angle scissor-like 
shaving action; Rollmaster electric 
shaver gives closest, fastest 
shaves, (in Time, Apr. 18, i960, 
p. 14) © 13Apr60; KK151761,. 

New, Lady Sunbeam deluxe controlled 
heat hair dryer, (in Look, Mar. 15, 
I960, p.4) © lMar60; KK1 51756. 

Only the deluxe Sunbeam automatic 
Mixmaster mixer gives you all these 
advantages. Mixmaster hand mixer. 
(in Good housekeeping. Nov. 1959, 
p. 10) © 200ct59; KK148756. 

Start every day right with Sunbeam, the 
best electric appliances made. Auto- 
matic percolator; radiant control 
toaster, (in Look, Jan. 5, i960, 
p. 2) © 22Dec59; KKI51768. 

Timely gifts for everyone; give Sunbeam 
time. Decorative clocks [& other 
styles] (In The American weekly, 
Nov. 29, 1959, p. 3) © 29Nov59; 
KK148758. 



74 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SUNSWEET GROWERS, INC. © 

Visions of sugarplums. 15 delightful 
ways to serve Sunsweet prunes. 
(In Coronet, Feb. I960, p. 73-80) 
Appl. author: Margot Shore Fisher. 
© 19Jan60 (in notices 1959); 
KK151479. 

SUPERIOR ELECTRIC CO. © 

A completely new concept of variable 
transformer design; operating prin- 
cipals of the H-C series Powerstat 
variable transformers. (Powerstat 
H-C series data sheet>no.l) 
© 28Mar60; KK15H76. 

A do-it-yourself transformer; Flexi- 
former, packaged transformer primary. 
(Bulletin TP659) © 15Jun59; 
KK149672. 

Home lighting with Luxtrol light 
controls. © 8Apr60; KK1 51180. 

The new Excel loading reactor; 
type LR2. © l8Mar60; KK15H84. 

New, Powerstat decade line corrector; 
type DLC1005. © l8Mar60; KK151181. 

Now available, motor-driven 116-216, 
117-217, 126-226 series Powerstat 
variable transformers. © 22Mar60; 
KK1 51178. 
Powerstat variable transformers, the 
new 10B series. (Bulletin P159) 
© 19Mar59; KK149673. 

Slo-Syn synchronous motors; now, 4 new 

types. © l8Mar60; KK15H79- 
Slo-Syn synchronous motors used as 
d-c stepping motors. ( Slo-Syn data 
sheet, no. 1) © l8Mar60; KK15H82. 

Stabiline automatic voltage regulators, 
the new EMK series. © l8Mar60; 
KK1 51177. 

Supercon electrical connectors. 
(Bulletin PR259) © 15Jun59; 
KK149674 . 
Supercon electrical connectors. 
(Bulletin PR259-1) © l8Mar60; 
KK1 51183. 
Supercon electrical connectors; 25 & 
250 ampere types. © l8Mar60; 
KK151185. 

SUPERIOR PLASTICS, INC. © 

The thinking man; life-size human skull. 

© 12Feb60; KK149247. 
The thinking man; life-size human skull 
Complete. No. 9000. © 12Feb60; 
KK149248. 

SUTHERLAND PAPER CO. © 

Raspberry sherbet. No.683-2GSA. 
1/2 gal. liquid. © 7Mar60 (In 
notice: 1958); KK15H75- 



TBC. SEE Borden Co. 

TDCC. SEE Dow Chemical Go. 

T. I. SEE Tires, Inc. 



SUTONE CORP. © 

Mirror Kibitzer shapes. 
© 26Feb60; KK1 50925. 



S-423. 



SWART, JOHN H. © 

S-w-art mache, the new paper mache 
modelling medium. Approx. wt. 
5 1/2 oz. © 7Apr60; KKI50987. 

SWEENEY, KRIST & DIMM. © 

For gay and beautiful color in your 

home and garden, plant spring 

flowering bulbs. © 8jun60; 

KK151738. 
The home landscapers I960 handbook. 

© 19Feb60j KK151551. 
Modern gardening, i960. © 19Feb60; 

KK151552. 
Roses for 1961. © 8Jun60; 

KK1 51739. 
You just can't beat Iris; they're 

colorful, dependable, easy to grow. 

© 7Apr60; KK150435. 

SWINGLINE, INC. © 

Tot 50 stapler. Complete with 1000 
chisel pointed staples. © 2Jan57; 
KK1 50952. 

SWINGLINE INDUSTRIAL CORP. © 

New, Swingllne industrial heavy-duty 
pneumatic gun. © 8Apr60; KK150359. 



T. I. N. CO., INC. SEE International 
Nickel Co., Inc. 

TMR INC. SEE Ther-Mo Roof, Inc. 

T.P.C. SEE Pillsbury Co. 

T.P. CO. SEE Pfeiffer Co. 

TRB CO. SEE Tlmken Roller Bearing Co. 

TABLET & TICKET CORP. © 

T & T changeable letter signs. Catalog 
no. 60. Appl. author: George Willson 
Hughes. © 90ct50; KK148545. 

TAILBY-NASON CO., INC. © 

Remember, where Betadlne Is Infection 
can't be. P-6073. © 8Dec59; 
KK149812. 

TAIT MANUFACTURING CO. © 

For the latest, the greatest, the most 
modern water pump ever, choose a 
Rap i day ton submersible pump. 
© 15Apr60 (in notice: 1959); 
KK1 50906. 

Old Rapidayton pumps never die without 
your help; go after the growing and 
profitable replacement market . 
Champion jet; two-wire submersible. 
(In Implement & tractor, May 14, 
I960, p. 105) © l4May60; KK151699- 

TALMAN FEDERAL SAVINGS & LOAN ASSN. OF 

CHICAGO. © 

Talman at $300 million, a public en- 
dorsement. (In Chicago dally trib- 
une, Dec. 22, 1959, Pt.l, p. 11) 
© 22Dec59; KK148061. 

TASLER, NORMAN A. SEE Barkley Comic 
Art. 

TAYLOR (THOMAS) 8e SONS. © 

Accent from abroad; Shugor. (In Boot 
and shoe recorder, Mar. 15, I960, 
D.53) Appl. author: Ralph A. 
Parker. © 15Mar60; KK150040. 
The best shoes are gored shoes, the 
best gore is Shugor; High Risers for 
men. (In Footwear news, Dec. 11, 
1959 » P. 87) Appl. author: Ralph A. 
Parker. © HDec59; KK148613. 
Combine top styling with top line 
comfort with Shugor Taylored Top- 
lines. (In Footwear news, Feb. 26, 
I960, p. 36) Appl. author: Ralph A. 
Parker. © 26Feb60; KK14955L 
The continental styling of the popular 
new Hi-Rlser casual is made practical 
with isnugor. (in Boot and shoe re- 
corder, Apr. 15, i960, p. 79) Appl. 
author: Ralph A. Parker. © 15Apr60; 
KKI50676. 
Dawhide, better than rawhide Impreg- 
nated fabric, laces. (In Leather 
& shoes, Jan. 23, I960, p. 36) 
Appl. author: Ralph A. Parker. 
© 23Jan60; KK148637- 
Dress shoe dawhide Impregnated fabric 
laces. (In Boot & shoe recorder, 
Dec. 1, 1959, P. 28) Appl. author: 
Ralph A. Parker. © lDec59; KK148198. 
Flatties fashioned for fun and frolic, 
by the Shugor Taylor, (in Boot and 
shoe recorder, May 15, I960, p.l6) 
Appl. authors Ralph A. Parker. 
© 15May60; KK151478. 
Hl-Rlsers, Taylored for comfort and 
eager action; Shugor. (In Boot and 
shoe recorder, June 15, I960, p. 3*) 
Appl. author: Ralph A. Parker. 
© 15Jun60; KK1 52067. 



Shugor, the best costs so little. 
(In American shoemaking, Dec. 9, 
1959, P. 2) Appl. author: Ralph A. 
Parker. © 9Dec59; KK148199. 
Taylored Bootees for fall. (In 
Leather and shoes, May 14, I960, 
p. 84) Appl. author: Ralph A. 
Parker. © l4May60; KK152066. 
Thar's gold in them Flatties; Shugor. 
(In Leather and shoes, Apr. 16, i960, 
p. 34) Appl. author: Ralph A. Parker. 
© l6Apr60; KKI50677. 

TECTEST MEDICAL PRODUCTS. © 

For cholesterol test. Appl. author: 
Donald E. Yochem. © 28Dec59; 
KK148058. 

TENNANT (G. H. ) CO. © 

Model 100 vacuumized sweeper. 

© 10Mar60; KK150449. 
New Tennant model RS roof scraper. 

© 15Apr60; KK150448. 
No fumes, no odor, no noise; model 

40-E electric power sweeper. 

© lMay59; KK1 50450. 
Sweeps extra clean; no fumes, no noise, 

new battery powered Tennant model 
80-E electric power sweeper. 

© 28Apr59; KK1 50447. 

TERRYTOONS. 

Post Sugar Crisp brand honey-flavored 
puffed wheat, by General Foods Corp. 
Mighty Mouse action toy. P-9788A — 
P-9788D. 13 ozs. net weight. NM: 
additions. © Terrytoons, a division 
of CBS Films, Inc.; 22Dec59; 
KK148076-148079. 

THAYER LABORATORIES. © 

The headache no man can understand; 
Femlcin tablets. (in The Atlanta 
Journal and constitution magazine, 
Mar. 20, I960, p. 34) © 20Mar60; 
KK1 50943. 

New, nerve-control antacid lets you 
eat what you want, when you want, 
without fear of acid indigestion; 
Delimlne compound, (in Seattle 
post intelligencer, Sept. 8, 1959, 
p. 12) © 8Sep59; KK152046. 
Now, total relief from periodic 
distress; new, Femlcin tablets. 
(In Ladies' home Journal, Nov. 1959, 
p. 15) © 1Nov59; KK152045. 

THER-MO ROOF, INC. © 

Industrial and residential roofs 
engineered for any roof design or 
contour. © 15Feb60; KK150166. 



THOMFKINS, J. H. © 

Brite-Lltes from Vegas. 
KK148085. 



© 2Jan60; 



THOMPSON, BOYD. SEE Kay Kraft Enter- 
prises. 

THOMPSON (GEORGE E. ) CO. SEE Thompson 
Lightning Protection. 

THOMPSON BROS. SEE Thompson Bros. Boat 
Manufacturing Co. 

THOMPSON BROS. BOAT MANUFACTURING CO. © 
Don't settle for a Thompson copy. 
16 ' Thomboy. (in Popular boating, 
June I960, p. 34) Appl. author: 
Kuswa-Greene & Associates, Inc. 
© 20May60; KKI51852. 
Love and boats. 16' Thomboy. (In 
Popular boating, Mar. I960, p. 24) 
Appl. author: Kuawa-Oreene & Associ- 
ates, Inc. © Thompson Bros, whose 
full name Is Thompson Bros. Boat 
Mfg. Co.; l6Feb60; KEL 51362. 
Tough and sassy. 19' open off-shore. 
(In Sports afield, Mar. I960, p. 104) 
Appl. author: Kuswa-Greene & Associ- 
ates, Inc. © Thompson Bros, whose 
full name is Thompson Bros. Boat 
Manufacturing Co . ; l8Feb60; 
KK1 51784. 



1960 



CURRENT REGISTRATIONS 



75 



THOMPSON LIGHTNING PROTECTION. 
Alone they're harmless, together 
they're killers. © George E. 
Thompson Co. d.b.a. Thompson Light- 
ning Protection; lDec59; KK148214. 

THOMPSON RAMO WOOLDRIDGE, INC. © 
Give the gentleman what he wants; 

piston rings. (In SAE journal, Jan. 
I960, p. 178) Appl. author: Hanson 
& Stevens, Inc. © Thompson Products, 
Ramco Division (Ramsy Corp., Thomp- 
son Ramo Wooldridge, Inc.) (in no- 
tice: Ramsey Corp.); 8Jan6o; 
KK150731. 
Rockets red glare. 15 sheet i960 
calendar, which traces the evolution 
of the missile. Appl. author: 
Edwards & Deutsch Lithograph Co. 
© 2Jan60; KK148360. 



THOMPSON RAMO WOOLDRIDGE, INC. RAMSEY 
CORP. SEE Ramsey Corp. 

5M CO. SEE Minnesota Mining & Manufac- 
turing Co. 

TICONIUM DIVISION, CMP INDUSTRIES, INC. 
SEE CMP Industries, Inc. Ticonium 
Division. 

TIDY HOUSE PRODUCTS CO. © 

Answer; complete home-laundry mix. 
10 disolv-a-paks. Net contents: 
3 lbs. 2 oz. Appl. author: Carl 
Strobe. © 15Mar60; KKI50956. 
Non-filming glass cleaner. Net 

contents: 15 fl. oz. Appl. author: 
Carl Strobe. © 12Apr60; KKI51586. 
Shine brand glass cleaner. Net 
contents 15 fl. oz. Appl. author: 
Carl Strobe. © 22Peb60; KK151042. 
Spring Rain water softener. Net 
weight: 1 lb. 8 oz. Appl. author: 
Carl Strobe. © 10May60; KK1 51426. 

TIME, INC. © 

A bold proposal for peace. Out today 
in Life. (In The New York times, 
July 22, 1959, P. 58) Appl. author: 
Young i Rubicam, Inc. © 22Jul59; 
KK148019. 

How come 6,500,000 people now buy Life 
every week? (In New York herald 
tribune, Oct. 21, 1959, p.26) 
Appl. author: Young & Rubicam, Inc. 
© 210ct59; KK148020. 

In touch; if you want to get in touch 
with millions of America's best-buy- 
ing families, fast, with news ... 
advertise in Life next week. (In 
New York herald tribune, Nov. 11, 
1959, p. 24) Appl. author: Young & 
Rubicam, Inc. © HNov59; KK148829. 

TIMKEN ROLLER BEARING CO. © 

Remember when he proved he was really 
champ. Steve Salvage, (in D.A.C. 
news, June I960, p. 4 of cover) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © Uun60; KK151880. 

Remember when his ninth inning single 
gave Detroit the World Series. 
Jack Splitstone. (in D.A.C. news, 
May I960, p. 4 of cover) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © lMay60; KK151512. 

TINNERMAN PRODUCTS, INC. © 

Industry's universal fasteners; Speed 
Nut. Appl. author: Meldrum & 
Fewsmith, Inc. © 3Jan60; KK148993. 



TIRE CITY CORP. SEE Korvette Tire City. 

TIRES, INC. © 

All over Greater New York, it's 
Tires Incorporated for tires, the 
world's largest retailers of all 
famous brands. (In Sunday news, New 
York, May 15, I960, p. 141) 
© 15May60; KK1 51191. 



Manufacturers clearance sale; 28 car- 
loads nationally famous top quality 
tires. (In Sunday news, New York, 
Jan. 24, I960, p. 113) © 24Jan60; 
KK148517. 
Mid-winter sale at all 8 Tires, In- 
corporated locations; $2,500,000 
tire clearance sale. (In Daily news, 
New York, Jan. 6, i960, p. 71) 
© 6Jan60; KK148100. 
Only the world's largest retailers 
brings you this sale; nationally 
famous top quality brands; nylon. 
(In Sunday news, New York, Feb. 28, 
I960, p. 107) © 28Peb60; KK149267. 
$2,500,000 tire sale of nationally 
famous top quality brands; huge 
savings from manufacturers' prices. 
(In Sunday news, New York, Mar. 20, 
I960, p. 137) © 20Mar60; KK149959. 

TOMPKINS' LABEL SERVICE. © 

Pres-to-Mark for fast pricing, coding, 
etc. on pressure sensitive roll 
labels. Model AA. © 29Dec59) 
KK148177. 

TORO MANUFACTURING CO. © 

Jungle super freeway, by J. Martin. 

I960 calendar. © Uan60; KK149217. 
Reference drawing and parts list; 

30" Sportsman reel attachment. 

Power mowers. © 27N0V58; KK148281. 
Reference drawing and parts list; 

32" Sportsman rotary attachment. 

Power mowers. © 27Nov58; KK148282. 

TORSION BALANCE CO. © 

Motorized Kentrall combination hardness 
testers. (Bulletin CRS-60) Appl. 
author: William A. Cather, III. 
© 24Feb60; KKI49583. 



TOWN & COUNTRY SHOES, INC. © 

For the young woman who lives in a 
shoe; there goes that red box again. 
(In Ladies' home Journal, May i960, 
p. 170) Appl. author: D'Arcy Adver- 
tising Co. © 28Apr60; KKI52187. 



TOY TINKERS DIVISION. A. G. SPALDING & 
BROS., INC. SEE Spalding (A. G.) & 
Bros., Inc. Toy Tinkers Division. 

TRI-STATE PAINT MANUFACTURING CO. © 
Master Made Crest rubber latex wall 
finish. © lMar60; KK149483. 

TRUE TEMPER CORP. © 

How to choose the right tools for your 

lawn and garden. 46 tools. Appl. 

author: S. R. Harper. NM: revision. 

© 8Mar60; KK149553. 
TSENG, HSIEN CHI. 

Eamboo mist. SEE Seeman (James) 

Studios, Inc. 
Golden chain. SEE Seeman (James) 

Studios, Inc. 
Weeping willow. SEE Seeman (James) 

Studios. Inc. 
Wisteria and peony gardens. SEE 

Seeman (James) Studios, Inc. 

TURKOVTCH, STEPHEN. © 

Slenderella dinner, by the International 
Kitchen. © l6Mar60; KK1509O9. 

TUSSY. © 

The art of dewing naturally, or Tussy 
moisture cream and lotion, too. (In 
Life, Apr. 18, i960, p. 68) Appl. 
author: Young & Rubicam, Inc. 
© 14Apr60 (in notice: 1959); 
KK1 51950. 

The art of stepping on crow's feet; 
eye cream. (in Life, Oct. 26, 1959, 
p. 82) Appl. author: Young & Rubicam, 
Inc. © 220ct59; KK148828. 

The art of turning autumn into spring; 
beauty diet facial cream. (in 
Ladies' home journal, Nov. 1959, 
p. 39) Appl. author: Young & Rubicam, 
Inc. © 270ct59; KK148825. 



Dry as a bone? Wish for Tussy dry 

skin cream. (In Ladies' home journal, 
Sept. 1959, P. 24) Appl. author: 
Young & Rubicam, Inc. © 27Aug59; 
KK148826. 

Forecast: skin clearing and fair with 
Tussy Medicare. (In Seventeen, Mar. 
1959, p. 65) Appl. author: Young & 
Rubicam, Inc. © lMar59; KK148980. 

Greatest make-up trick since lip rouge 
became lipstick; Shado- Rama. (In 
Glamour, June I960, p. 28-29) Appl. 
author: Young & Rubicam, Inc. 
© 22May60; KK151953. 

How to be mighty like a rose; pink, 
cleansing cream. (In Glamour, Sept. 
1959, p. ^6) Appl. author: Young & 
Rubicam, Inc. © lSep59; KK148827. 

Leopard or lady? Or how to win the 
skin game. Medicare. (in Seventeen, 
Oct. 1959, P. 59) Appl. author: 
Young & Rubicam, Inc. © 29Sep59: 
KK1 50997. 

Liquid Pearl treasures your complexion. 
Cleanser. (In Glamour, Jan. 1959, 
p. 3 of cover) Appl. author: Young 
& Rubicam, Inc. © Uan59; KK148822. 

Now, pearls are a girl's best friend, 
Tussy Liquid Pearl, that is; cleanser. 
(In Ladies' home Journal, Jan. i960, 
p. 78) Appl. author: Young & Rubicam, 
Inc. © 26Dec59; KKI51005. 

Polka dots' place is not on your face; 
Medicare. (In Glamour, Oct. 1959, 
p. 17) Appl. author: Young & Rubicam, 
Inc. © 10ct59; KK148821. 

Tussy is so gifted at making sales for 
you with gift sets for everyone. 
Midnight glamour set, no.601 & other 
cosmetics. (in Post exchange and 
commissary, May i960, p. 47) Appl. 
author: Young & Rubicam, Inc. 
© lMay60; KKI51955. 

Tussy is so gifted at making sales for 
you with gift sets for everyone. 
No. 481 & other cosmetics. (In Post 
exchange, May 1959, p. 37) Appl. au- 
thor: Young & Rubicam, Inc. 
© lMay59; KK149940. 

Your guardian angel; deodorant. (in 
Glamour, Aug. 1959, p.6l) Appl. au- 
thor: Young & Rubicam, Inc. 
© lAug59; KK148817. 

Your guardiai angel, or Tussy deodorant . 
(In Life, Oct. 5, 1959, p. 55) Appl. 
author: Young & Rubicam, Inc. 
© 10ct59; KK149222. 



TWIN PORTS SALES CO. © 

Seaway stamps; your Seaway premium 
gift catalog. Appl. author: 
Marshall & Associates. © 2Dec59; 
KK148385. 

TYLER REFRIGERATION CORP. © 

Aggressive Hyde Park area . . . gets big 
lift as Chicago's new Hyde Park super 
goes Tyler. (In Supermarket news, 
Nov. 30, 1959, p. 40) Appl. author: 
John Jay Philip. © 30Nov59; 
KK148340. 

In New Hampshire and Vermont super- 
markets . . . Tyler Air-Skreen sparks 
new ideas, new opportunities for more 
efficient, more profitable food mer- 
chandising. (In New Hampshire food 
industry directory 1959-1960, p. 12- 
13) Appl. author: John Jay Philip. 
© 10Nov59; KK148301. 

Just a few of many Tyler hidden features 
that save you money, make you money. 
(In Chain store age, Oct. 1959, 
p. 230-231) Appl. author: John Jay 
Philip. © 30Sep59; KK148300. 

Just a few of many Tyler hidden features 
that save you money, make you money, 
(in Food topics, Nov. 1959, p.l) 
Appl. author: John Jay Philip. 
NM: revision. © 300ct59; KK148298. 

Just a few of many Tyler hidden features 
that save you money, make you money. 
(In Supermarket news, Oct. 19, 1959, 
p. 80) Appl. author: John Jay Philip. 
NM: revision & additions. © 190ct59; 
KK148299. 



76 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



TYLER REFRIGERATION CORP. -Con. 

Model town & country mart goes Tyler 
all the way, again. (in Supermarket 
news, Nov. 16, 1959, p. 80) Appl. 
author: John Jay Philip. © l6Nov59; 
KK148303. 
Tyler pre-planning helps speed in- 
stallation and service. (in Re- 
frigeration service & contracting, 
Oct. 1959, P. 7) Appl. author: John 
Jay Philip. © 100ct59; KK148302. 
why we keep going Tyler in store after 
store, says leading merchandiser, 
Abe Baker. (in Supermarket news, 
Jan. 25, I960, p. 48) Appl. author: 
John Jay Philip. © 25Jan60; 
KK1 50397. 



U 



U.P. CO. SEE United Fruit Co. 

UNCAS MANUFACTURING CO. © 
Bunny rings fit any finger. 

© l4Dec59; KK148430. 
Friendship rings: sterling silver. 

© 19Apr60; KKI5O673. 
Little lamb rings fit any finger. 

© 8jan60; KK148535. 
Lucky elephant rings fit any finger. 
Easel G-31/B. © lFeb60; KK149006. 

IINGER CO. © 

Latonia Bakery. Loomo design. 
Appl. author: Paul A. Unger. 
© 5Apr60; KKI5O569. 

UNION SPECIAL MACHINE CO. © 

Belt loops, style 52700 BK. Appl. 
author: Arthur James Feigel. 
© 4Apr60; KK150419. 
The finest for overseaming, serging, 
hemming; thirty nine five's. 
(Bulletin 300) Appl. author: Arthur 
James Feigel. © 30May60; KK151928. 
Highest speed feed-off -the-arm felling 
machines, class 35800. Appl. authox' : 
Arthur James Feigel. © l8Apr60; 
KKI51525. 
Highest speed feed-off -the arm felling 
machines, class 35700. Appl. axithor: 
Arthur James Feigel. © l8Apr60; 
KKI51526. 
Needle feed lockstitch 7 horlzontal 
hookshaft, class 61900. Appl. au- 
thor: Arthur James Feigel. 
© 28Mar60; KK1 51527. 
New, Union Special Lewis, style 

160-20, blindstitch tacking machine. 
Appl. author: Ben Zahler. © lMav60; 
KK151523. 
Overseaming heavy weight bags, style 
81200 A. Appl. author: Arthur James 
Feigel. © 25Apr60; KK151524. 
Seaming, trimming with simultaneous 
seam-stay, style 39500 D. Appl. 
author: Arthur James Feigel. 
© 13Jun60; KKI52151. 
Serging. Style 39500 J; style 
39500 L. Appl. author: Arthur 
James Feigel. © l4Mar60; KK151528. 

UNION STEEL PRODUCTS CO. © 

How to really enjoy your new Hi-Lo 
grill. © lMar59; KK148832. 

UNION WIRE ROPE CORP. 

Handbook of Tuffy tips on abuses and 
correct uses of wire rope and slings. 
Appl. author: Ray G. Noble. © Union 
Wire Rope Corp., subsidiary of Armco 
Steel Corp.; 4Mar60; KK150421. 

UNITED BISCUIT CO. OF AMERICA. © 
Cheese 'n' spice snax, the spicy 

cheese cracker that's different. 

Net weight 9 ounces. © 10Nov59; 

KK148099. 
Potato snax, the dipping cracker that 

doesn't break. Net weight 5 ounces. 

© 10Nov59; KK148241. 



Salt Stix, new zestful snack by 
Strletmann. Net weight 8 ounces. 
© United Biscuit Co. of America (in 
notice: Strletmann Biscuit Co., divi- 
sion of the United Biscuit Co. of 
America); 9Feb60; KK149183. 

Supreme fortune cookies by Purity. 
One pound. © United Biscuit Co. of 
America (in notice: Purity Biscuit 
Co. & Bowman Biscuit Co., divisions 
of United Biscuit Co. of America); 
17May60; KK1 51371. 

UNITED CONVEYOR CORP. © 

Fully enclosed balanced valve. 
(Bulletin no.2V-60) © 22Mar60; 
KK149906. 

UNITED FRUIT CO. © 

Caribbean Delight tomatoes. Dominican 

Republic. © 15Feb60; KK1 50221. 
Tropic Sun tomatoes. Dominican 
Republic. © 15Feb60; KK150220. 



UNITED-HAGIE HYBRIDS, INC. © 

Tips for your profit; February. (in 
Weekly star farmer, Kansas City, Mo., 
Feb. 3, I960, p. 2) © 3Feb60; 
KK149625. 



UNITED MERCHANTS & MANUFACTURERS, INC. © 
This is your Con-Tact sales manual for 
spring I960. Self-adhesive plastic. 
© 6Dec59 (in notice: i960); 
KK148513. 

UNITED STATES GYPSUM CO. © 

Farm building plan from your Business 
of farming dealer. 
Building with panels. 

N0.BF696. © 210ct59i KK149073. 
Fall fix-up. 

No.PUB395. © 27Aug59; KK149072. 
Insulating the home. 

N0.PUB3OI. © 7Jan60; KKI5IO78. 
Popular home; Business of farming 
cut-out paint stencil toy train. 
Used to decorate the nursery. 
© 27Aug59; KK149074. 

U.S. INTERNATIONAL MARKETERS, INC. © 
Speculation, the stock market trading 
game. Appl. author: Robert E. 
Karoly. © 8Apr60; KK150339. 

UNITED STATES PUB. CO., INC. 

A charge account at a bank? Yea, you 
simply write a check. © Dilley, 
Martin & Hess, Inc. d.b.a. United 
States Pub. Co., Inc.; 2Jan60; 
KK151082. 
Save little, save long. © Dilley, 
Martin & Hess, Inc. d.b.a. United 
States Pub. Co., Inc.; 2Jan60; 
KK1 51083. 

UNITED WESTERN LABORATORIES, INC. © 
Ureba A'moncado liquid cream. 
Appl. author: Emmett Powers. 
© 3Dec59; KK148573. 
Ureba yeast beauty treatment is your 
hearts desire. Appl. author: Emmett 
Powers. © 10Mar59; KK148572. 

UNIVERSAL JOINT DIVISION, ROCKWELL- 
STANDARD CORP. SEE Rockwell-Standard 
Corp. Universal Joint Division. 

UPJOHN CO. © 

Acute contact dermatitis; Medrol, the 
corticosteroid that hits the disease, 
but spares the patient. (An Upjohn 
concise review, no. 3) © 2Nov59j 
KK147962. 
Asthma; Medrol, the corticosteroid that 
hits the disease, but spares the pa- 
tient. (An Upjohn concise review, 
no. 2) © 190cf5<3: KK147Q61. 
Atopic dermatitis; Medrol. (An Upjohn 
concise review, no. 8) © 16May60; 
KK1 52146. 
Combined Orinase-insulin therapy, 
case A. © 15Dec59; KK148114. 



Drug eruptions; Medrol. (An Upjohn 
concise review, no. 4) © l4Dec59; 
KK148115. 
Is the patient getting the amount of 
Orinase he needs? Orlnase dosage 
can be adjusted to meet the diabetic's 
varying requirements. © l6May60; 
KK1 52147 . 
Lon Moore solves 2 garden mysteries. 
Actl-dione PM: Actl-dione RZ. 
© lMar60; KK149587. 
Refractory edema and ascites; Medrol. 
(An Upjohn concise review, no. 7) 
© l8Apr60; KK1 50986. 
Rheumatoid arthritis; Medrol, the 

corticosteroid that hits the disease, 
but spares the patient. (An Upjohn 
concise review, no. 6) © 29Mar60; 
KK1 50161 . 
Ulcerative colitis; Medrol, the corti- 
costeroid that hits the disease, but 
spares the patient. (An Upjohn con- 
cise review, no. 5) © 9Mar60; 
KK1 50160. 



V 



VALLEJO (CALIF.) SAVINGS & LOAN ASSN. 
You work hard for your money, make sure 
your money works hard for you. 
Appl. author: Garfield, Hoffman & 
Conner, Inc. © Vallejo Savings & 
Loan Assn.; 3Jan60; KK149241. 
You work hard for your money, make sure 
your money works hard for you. 
Appl. author: Garfield, Hoffman & 
Conner, Inc. NM: revision. 
© Vallejo Savings & Loan Assn. ; 
5Jan60; KK148915. 



VAN CAMP SEA FOOD CO. © 

When It comes to tuna, it pays to buy 
the best; Chicken of the Sea. 
Tuna curry casserole. (in Better 
homes & gardens, Nov. 1959, P-9l) 
Appl. author: A. Culver Boyd. 
© 1Nov59; KK150255. 



VANDE CORP. © 

New eye-fashion look; brush on Shadow 
Bar. Appl. author: H. M. Gardner. 
© 31Dec59J KK149043. 

VAN LOON INDUSTRIES, INC. © 

The new low-silhouette roof h03e 

cabinet; model 369-P. NM: revision. 
© 20Apr60; KKI51616. 



VAN ZANDT, R. L. © 

Uncle Van's Pancake House, 
© l5Mar60; KK149675- 



Menu. 



VAPOR RECOVERY SYSTEMS CO. © 

High performance at low cost, new 
Varec fig. 2000 series vent valve. 
(In Oil & gas Journal, Feb. 15, I960, 
p. 135) Appl. author: Wayne L. Doty. 
© 15Feb60; KK150387. 



VEGA PRODUCTS. 

Slim-Rite, an aid to reducing and 
weight control. 1 lb. 2 ounces 
net weight. © Ben Lieberman d.b.a. 
Vega Products; 60ct59; KK151993. 



VELASQUEZ, ROBERT L. © 

You need no blocks, cement, sand; 
Knead Stone. © 31May60; KK15153L 

VENTI-BREATHER PRODUCTS, INC. © 
Venti-Breather; for mouth-to-mouth 
rescue breathing without personal 
contact. © 15Mar60; KK149820. 

VENUS PEN & PENCIL CORP. © 

Because it holds more, new camel ink 
cartridge goes miles further without 
running dry; ball PEN-cll. (In 
Newsweek, Apr. 11, i960, p. 15) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Apr60; KKI50665. 



1960 



CURRENT REGISTRATIONS 



77 



Finally, color lead that erases as 
cleanly as black lead; Col-Erase. 
(In Newsweek, May 2, I960, p. 74) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 27 Apr 60; KK151330. 

Never before a lead so strong, does 
writing Jobs no other pencil can do; 
Venus 3500. (In Newsweek, Mar. 21, 
i960, p. 8) Appl. author: Doyle Dane 
Bernbach, Inc. © l6Mar60; KK150045. 
New camel ink- cartridge goes miles 
further without running dry; ball- 
PEN-cil. (In Modern office pro- 
cedures, Apr. I960, p. 37) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© lApr60; KK151777. 

New camel ink-cartridge goes miles 
further without running dry; ball 
Pen-cil. (In Newsweek, Feb. 29, 
i960, p. 80) Appl. author: Doyle 
Dane Bernbach, Inc. © 24Feb60; 
KK1 50232. 

No under-the-table deals; Venus 3500. 
(in The National stationer, May 
I960, p. 27) Appl. author: Doyle Dane 
Bernbach, Inc. © 10May60; KK151729. 

Revolutionary all-purpose lead does 
writing Jobs no other pencil can do; 
Venus 3500. (In U.S. news & world 
report, Mar. 7, i960, p. 73) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 29Feb60; KK150472. 
Why 100? Venus 3500 all-purpose pencil. 
(In The National stationer, Apr. 
I960, p. 9) Appl. author: Doyle Dane 
Bernbach, Inc. © HApr60; KKI5178I. 

VETERINARY DEPT., ARMOUR PHARMACEUTICAL 
CO. SEE Armour Pharmaceutical Co. 
Veterinary Dept. 

VIDEO DESIGNS, INC. © 

Mr. Fix It electronic tester. Model 
M-l. Appl. author: Sidney Goldblatt. 
© l8May59; KKI50383. 

VITASAFE CORP. © 

Free 30 days supply of high-potency 
capsules; C.F. capsules. (Key 11-N) 
(In Arkansas gazette. Little Rock, 
Jan. 25, I960, p.lOB) © 25Jan60; 
KK1 50137. 

Free ... 30 days supply of high-potency 
capsules; C.F. capsules. Multi-color 
ball point pens and memo pad. (Key 
21-N) (In The Detroit news, Jan. 27, 
I960, p.l6-E) © 27Jan60; KK1 51932. 

How other people ' s problems helped 
millions of women to solve their 
own; capsules. (Key DL-10-2) 
© 22Mar60; KKI5OI38. 

Mommy, is it true that you are older 
than dad? C.F. capsules. (Key 15-D) 
(In The Cincinnati post & tlmea-star, 
Apr. 23, I960, p.24-B) © 23Apr60; 
KK1 51307. 

My man is always too tired to do any- 
thing but sleep. C.F. capsules. 
(Key 26-N) (in The Newark star- 
ledger, Feb. 1, I960, p. 22) 
© lFeb60; KKI5135I. 

There is only one safe way to reduce; 
high potency capsules. Key 99-M. 
(In Pictorial review (Baltimore 
American) Feb. 7, i960, p. 16) 
© 7Feb60; KK1 50420. 

What kind of beauty do men prize? 
C.F. capsules. (Key 44-N) (In 
Los. Angeles herald and express, 
Feb. 6, I960, p. 3) © 6Feb60; 
KK150139. 

When your man is always too tired, 

look out. C.F. capsules. (Key 80-M) 
(in Little Rock democrat, Jan. 17, 
I960, p. 16) © 17Jan60; KEL51308. 

VOLKSWAGEN. © 

Almost all you need to know about 
Volkswagen trucks. (In U.S. news & 
world report, Feb. 22, i960, p.^-5) 
Appl. author: Fuller & Smith & Ross, 
Inc. © 15Feb60; KKl499^. 



The famous Italian designer suggested 
one change. (In Life, May 16, I960, 
p. 21) Appl. author: Doyle Dane 
Bernbach, Inc. © 12May60; KK151734. 

Here ' s how much a Volkswagen truck 
holds. (In U.S. news & world report, 
Mar. 21, i960, p.6l) Appl. author: 
Fuller & Smith & Ross, Inc. 
© l4Mar60; KK149821. 

Mrs. Alfred Wells; this is the first 
station wagon that really makes 
sense. (In Sports illustrated, 
Oct. 12, 1959, p. 35-36) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 90ct59; KK149460. 

Most people are astonished to discover 
that the Volkswagen station wagon is 
only a few inches longer than the VW 
sedan. (In Holiday, Oct. 1959, p. 100- 
101) Appl. author: Doyle Dane & 
Bernbach, Inc. © 15Sep59; KKI50050. 

198 lbs.; why Volkswagen's aluminum 
engine is still years ahead of its 
time. (In Life, Aug. 24, 1959, 
p. 3) Appl. author: Doyle Dane Bern- 
bach, Inc. © 20Aug59j KK150047. 

The only water a Volkswagen needs is 
the water you wash it with. (In 
Sunset, Nov. 1959, p.^8) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 250ct59; KK149032. 
Repair 'em? I've got enough parts to 
build 'em. (In Life, Feb. 8, i960, 
p. 21) Appl. author: Doyle Dane 
Bernbach, Inc. © 4Feb60; KK149958. 

Think small. Cars. (in Fortune, 

Jan. i960, p. 6) Appl. author: Doyle 
Dane Bernbach, Inc. © 29Dec59 (in 
notice: i960); KK150048. 

Think 3mall. Cars, (in Life, Feb. 22, 
i960, p. 43) Appl. author: Doyle Dane 
Bernbach, Inc. NM: revision. 
© l8Feb60; KK1 52096. 

Volkswagen, the truck that picks up 
more for less. (In U.S. news & world 
report, Apr. 18, I960, p. 71) Appl. 
author: Fuller & Smith & Ross, Inc. 
© l8Apr60; KK152072. 

We've gone places. (in The Reader's 
digest, Jan. I960, p. 223) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 21Dec59 (in notice: I960); 
KK150975. 

What year car do the Jones drive? 
(In Life, Nov. 23, 1959, p.18-19) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 19Nov59; KK149459. 

When you stop at a gas station, it's 
usually not to get gas; station 
wagon. (In Holiday, June I960, 
p. 167) Appl. author: Doyle Dane 
Bernbach, Inc. © 19May60; KKI5173O. 

Who in the world seals the bottom? 
(in Sports car illustrated, July 
I960, p. 23) Appl. author: Doyle 
Dane Bernbach, Inc. © 29May60; 
KK1 51731. 

Why? 32 mpg; 50 mpg; 28 mpg. 
(In Life, Apr. 25, I960, p. 59) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Apr60; KK1 51439. 

Why are so many people looking Into a 
Volkswagen? Car. (In Sports illus- 
trated, Mar. 14, I960, p. 4-5) Appl. 
author: Doyle Dane Bernbach, Inc. 
© HMar60; KK150049. 

You can save enough running a Volks- 
wagen truck to buy yourself a 
Volkswagen sedan. (In U.S. news and 
world report, May 16, I960, p. 24) 
Appl. author: Fuller & Smith & R03S. 
© l6May60; KKI52065. 

VON STERNBERG, JULE R. SEE Show-House. 

VULCAN MOTOR PRODUCTS, INC. © 
Heavy duty conversion packages. 
Catalog 60-26. Appl. author: 
John H. Staub. © 8Jan60; 
KK148161. 
Oil pressure switches. (Catalog 60-29) 
Appl. author: John H. Staub. 
© 17Feb60; KK149218. 



W 



W.K.W. SEE Wisconsin Knife Work3. 



W.P. CO. SEE Western Paint Co. 

WAGNER, CHESTER. © 

Henny Penny PHT pressure fryer. 
© 19Dec59; KK148193. 

WALLACE & CO. © 

Chocolate covered mallo'n cream Jets. 
Net wt. 5 1/4 oz. © 50ct59; 
KK148032. 
Chocolate 45; chocolate covered coconut 
cream gun and candy bullets. Net 
wt. 5 1/4 oz. © 50ct59; KK148031. 

WALLACE-BLAKESLEE, INC. © 

Funds for fun. Union Bank and Trust 

Company, Grand Rapids, Mich. 

© 80ct59; KKIJ4.9179. 
Funds for fun. Union Bank and Trust 

Company, Grand Rapids, Michigan. 

© 310ct59; KK149570. 
Saving for fun. Union Bank and Trust 

Company. Appl. author: David A. 

Wallace. © 30Sep59; KKI50056. 



WALP0LE WOODWORKERS, INC. © 
Rustic cedar fencing. Rev. 
© 7Mar60; KK151882. 



ed. 



WALSH, STEPHEN. © 

Gay party songs; handouts. Five 
separate sets. © 15Jan60 (in 
notice: 1959); KK148341. 

WALTJEN ASSOCIATES, INC. © 

Thorn Ford community notes, v.l, no.l. 
Dec. 21, 1959. © 21Dec59; KK148096. 

WARD INDUSTRIES. PROSPERITY CO. SEE 
Prosperity Co. 

WARNER & SWASEY CO. CONTROL INSTRUMENT 
DIVISION. © 
Probomat tape controls for machines. 

© 9Dec59; KK148922. 
Probomat turret drilling machine. 
© 10Nov59; KK148288. 



WARNER BROS. PICTURES, INC. © 

Bugs Bunny's magic rub-off pictures. 
No. 4987. 12 pictures to color, 6 
rub-off crayons. © 25Sep59; 
KK149206. 
Jr. Jigsaw puzzle; Maverick. No. 

4404:29. 63 pieces. (Series no.303) 
© 2Sep59; KK149208. 

WARNER BROS. RECORDS, INC. © 

The button-down mind of Bob Newhart; 
the most celebrated new comedian 
since Attila. WI379. © 26Mar60; 
KK1 50990. 

WARNER-CHILCOTT LABORATORIES DIVISION. © 
Gelusll continues to protect after 
others stop; protects the ulcer, 
promotes healing. © 15Feb60; 
KK149931. 

WASCO PRODUCTS, INC. © 

Continuous skydome. Data sheet no. 110 
supercedes 114. 11/59. © 260ct59; 
KK148427. 

WAVEFORMS, INC. © 

Precision in miniature; electronic 
measuring equipment. (Catalog 13A) 
Appl. author: Alan Sobel . 
© 21Mar60; KK151342. 

WEAVER (W. R.) CO. © 

Built especially for your .22, B4 or 
B6 Weaver-Scopes. (In Field & 
stream, May i960, p. 125) Appl. au- 
thor: Sidney T. Strain, Jr. 
© 21Apr60; KK150564. 
For varmints, targets, small game, 

precision shooting; K-8 Weaver Scope. 
Model K10; B4; B6. (In Field & 
stream, Feb. i960, p.107) Appl. au- 
thor: Sidney T. Strain, Jr. 
© 21Jan60; KK149124. 



78 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



WEAVER (W. R. ) CO. -Con. 

K3, three-power magnification, wide 
field of view, Weaver-Scope. (in 
Field & stream, Apr. i960, p.125) 
Appl. author: Sidney Strain. 
© 21Mar60; KK149918. 
See better, shoot more accurately with 
a model B Weaver-Scope on your .22. 
(In Field & stream, Mar. I960, p. 121) 
Appl. author: Sidney T. Strain, Jr. 
© 19Feb60 (in notice: 1959); 
KK149764 . 

12 models to choose from; Weaver-Scopes. 
(In FielQ & stream, Jan. I960, p. 9) 
Appl. author: Sidney T. Strain, Jr. 
© 22Dec59l KK148237. 

WECO PRODUCTS CO. © 

Dr. West's look at your old toothbrush 
sweepstakes; Germ-Fighter, (in 
Chicago Sunday tribune magazine, 
Apr. 24, I960, p. 4) Appl. author: 
J. Walter Thompson Co. © 24Apr60; 
KK15148J. 
2 out of 3 toothbrushes belong in the 
attic j time to get a new Dr. West's 
Germ-Fighter. (In Life, June 13, 
i960, p. 60) Appl. author: J. Walter 
Thompson Co. © 2Jun60; KK1 52079 . 



WEILLER CO. © 

Christmas star display. CO-IO5O. 

© 300ct59; KK1 50637. 
Creamy good, the best ice cream in 

town; Reid's. Chocolate & vanilla 

bulk lish. (Car card IC-1860) 

© 25Jan60; KKI5O636. 
Creamy good, the best ice cream in 

town; Reid's. Strawberry bulk dish. 

(Car card IC-I859) © 25Jan60; 
KKI50635. 
For the 1 man in 4, full-taste beer. 

Bowler. (Display CO-IO51) 

© 8Dec59; KK150640. 
For the 1 man in 4, full-taste beer. 

Man oiling fishing reel. (Display 

CO-1052) © 8Dec59; KK150638. 
For the 1 man in 4, full-taste beer. 

Negro fisherman oiling reel. 

(Display CO-1054) © 3Feb60; 

KK150639. 
Ice cream. (Poster IC 1852) 

© 3Feb60; KK149691. 
Quality buyers ask for Breyers ice 

cream. (Poster IC 1853) © 3Feb60; 

KK149693. 
Schmidt's of Philadelphia bock beer. 

(Poster Bock-60) © l4Dec59; 

KK149692. 

WELCH GRAPE JUICE CO., INC. © 

Welchade, frozen concentrate for grape 
drink; with lemon. Net cont. 6 fl. 
oz. © 4Jun60; KK1 51747. 

WELCOME ARRIVAL PRODUCTS CO. © 

Announcing the new baby in our family; 
Stork-Pack personalized fruit flavored 
suckers for youngsters to pass out at 
school or neighborhood. 35. 
© 5Apr60; KK150480. 

WENTWORTH-FORMAN CO., INC. © 

Head-master; world' 3 finest fire and 
police caps. 8-point Hollywood caps; 
bell top uniform caps. Appl. au- 
thor: Arnold J. Kaplan. © 2Nov59; 
KK149951. 

WEST END BREWING CO. OF UTICA, N.Y. © 
Any mug can taste the difference; 
Utica Club. (In The Wellsboro 
gazette, Feb. 25, i960, p. 7) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 25Feb60; KK150230. 
It's here; that Schultz, he'B always 
fooling around. Utica Club bock 
beer. (In Albany times union, 
Jan. 21, i960, p. 18) Appl. author: 
Doyle Dane Bernbach, Inc. © 21Jan60; 
KK149647. 



Should beer be poured at an angle, or 
straight down? Utica Club. (In 
Syracuse herald- journal, Nov. 23, 
1959, p. 7) Appl. author: Doyle Dane 
Bernbach, Inc. © 23Nov£9; KKII4.8II1I. 

What's a quiet beer? Utica Club, 
(in The Middletown daily record, 
May 19, I960, p.5C) Appl. author: 
Doyle Dane Bernbach, Inc. 
© l9May60; KK152098. 

Why is a one-armed bartender better for 
pouring beer? (In Times-union, 
Albany, Mar. 10, i960, p. 32) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 10Mar60; KKI5OO51. 

WESTCHESTER MODERNIZATION CO., INC. © 
See the exciting new life in every 
house modernized or expanded by the 
man from Westchester Modernization. 
© 7Dec59; KK149360. 

WESTERN GRAIN CO. © 

Jim Dandy dog ration. Net wt. 5 pounds. 
ADpl. author: Arkell & Smith Bag Co. 
© 10Sep59; KKI50076. 

WESTERN PAINT CO. © 

Marshall-Wells liquid vinyl house 
paint; surf green 546. One gallon 
U.S. standard. © 15Jun60; KK1 51945. 



WHITE, A. J. © 

MVR Topple Tester, the magic block 
vehicle brake performance tester. 
© 10Dec59; KK146 



WHITE DIVISION, INC., ZERO MANUFACTURING 
CO. SEE Zero Manufacturing Co. 
White Division, Inc. 



WHITING- ADAMS CO., INC. © 

A fresh brush does a clean job. No. 2. 
Appl. author: Lawrence R. Schumann. 
© 3Jun59; KK148054. 

WHITMAN (STEPHEN F. ) & SON, INC. © 
It's Whitman's chocolates time. 
(In The Saturday evening post, 
Dec. 12, 1959, P. 18) © 12Dec59; 
KK149837. 
Valentine's Day, Sunday, Feb. l4th; 

chocolates. (In The Saturday evening 
post, Feb. 6, I960, p. 18) © 6Feb60; 
KK149838. 

WHITMAN PUB. CO. © 

Bingo, for young and old. No. 4709:100. 

50 card set, with plastic embossed 

numbered pieces, © 9Jul59; 

KK149216. 
Help yourself flash cards; addition. 

No. 4741. © 31Dec59; KK149213. 
Help yourself flash cards; division. 

No. 4744. © 31Dec59; KK149212. 
Help yourself flash cards; multiplica- 
tion. No. 4743. © 31D«c59; 

KK149211. 
Help yourself flash cards; subtraction. 

No. 4742. © 31D«c59; IOU.49210. 
Rummy Royal, sometimes called Michigan. 

No. 4765: 1.98. With playing cards 

and chips. © 29May59; KK149207. 
Santa's treasure chest. N0.4768. 

© 60ct59; KK149209. 
3 picture puzzles. Red wrap. 

No. 4601: 59. © 13Nov59; KK149214. 
3 picture puzzles. Yellow wrap. 

No. 4601: 59. © 13Nov59; KK149215. 

WICKFORD PRODUCTS. © 

Winnie Wickford says: It's the handiest 
hamper ever. Closet valet laundry 
hamperette. © 21Dec59; KK148246. 

WIEAND, DOROTHY T. SEE Nugent, Dorothy. 

WILD, GEORGE F. © 

Trio of birds, especially drawn for 
Wildwood inlay picture kit system. 
© 2Mar60; KKI5OIO5. 



WILDE, JOSEPH W. © 

Another Jowil product for you. Floral 
and bird designs. © 290ct59; 
KK148294. 



WILD'S BAKING CO., INC. © 

Wild's. Appl. author: Carl Pfeifer. 
© 26Feb60; KK149612. 

WILKINS CO., INC. © 

Keep safety in sight with K-Lens-M 
better vision products. (In Nation- 
al safety news, Jan. i960, p.80) 
Appl. author: Richard S. Wilklns. 
© Uan60; KK149230. 
20$ bonus offer for president's 20th 
anniversary. K-Lens-M better vision 
products. Appl. author: Richard S. , 
Wilkins. © 19Apr60; KKI50656. 

WILLIAMS, JOHN T. © 

Health, your priceless possession. 
Rhode brand vitamins and minerals. 
© 8Jul59; KK147956. 

WILLIAMS, SID E. SEE Si-Nel Pub. Co. 

WILLIAMS (SUMNER) INC. © 

S-T process plate. Printing plate 
and associated chemicals. 
© 4nov59; KK148232. 

WILLIAMSON, FLOYD. © 

Enter General Appliance Co.'s how long 
will it play contest. 7,872 hours. 
(In The Fort Worth shopper, Mar. 6, 
I960, section 3, p. 11) © 5Mar60; 
KK149631. 
Enter General Appliance Co.'s how long 
will it play contest; somebody goof- 
ed. (In The Fort Worth shopper, 
Feb. 28, i960, section 4, p. 3) 
© 27Feb60; KK149411. 
Enter General Appliances Co.'s how long 
will it play contest, today. 7,536 
hours, (in The Fort Worth shopper, 
Feb. 21, I960, section 4, p. 3) 
© 20Feb60; KK149253. 
Enter General Appliance Co.'s how long 
will it play contest, today. 7,032 
hours. (In The Fort Worth shopper, 
Jan. 31, i960, section 1, p. 6) 
© 30Jan60; KK148782. 
Enter General Appliance Co.'s how long 
will it play contest, today. 
7,368 hours. (In The Fort Worth 
shopper, Feb. 14, i960, section 3, 
p. 7) © 13Feb60; KK149100. 
Enter General Appliance Co.'s how long 
will it play contest, today. 6864 
hours. (In The Fort Worth shopper, 
Jan. 24, I960, section 4. p. 3) 
© 23Jan60j KK148558. 
Enter General Appliance Co.'s how long 
will it play contest today. 6,528 
hours. (in The Fort Worth shopper, 
Jan. 10, i960, section 4, p. 2) 
© 9Jan60; KK148187. 
Enter General Appliance Co.'s How long 
will it play contest today. 6,696 
hours. (in The Fort Worth 3hopper, 
Jan. 17, I960, section 4, p.l) 
© I6jan60; KK148329. 
Enter General Appliance Co.'s how long 
will it play contest today. 6,360 
hours. (In The Fort Worth shopper, 
Jan. 3, I960, section 3, p. 6) 
© 2Jan60; KK148145. 
Enter General Appliance Co.'s how long 
will it play contest, today. 300 
days. (In The Fort Worth shopper, 
Feb. 7, i960, section 2, p. 9) 
© 6Feb60; KKl4893^. 
Enter General Appliance Co.'s how long 
will it play contest today. 258 
days. (In The Fort Worth shopper, 
Dec. 27, 1959* section 3, p. 9) 
© 26Dec59; KK148056. 
Enter General Appliance Co.'s how long 
will it play contest, today. 244 
days. (In The Fort Worth shopper, 
Dec. 13, 1959, section 3, p.9) 
© 12Dec59; KK148570. 



1960 



CURRENT REGISTRATIONS 



79 



Enter General Appliance Co.'s how long 
will it play contest, today. 230 
days. (in The Port Worth shopper, 
Nov. 29, 1959 , section 3, p. 2) 
© 28Nov59; KK148027. 

Enter General Appliance Co.'s how long 
will it play contest, today. 237 
days. (In The Fort Worth shopper, 
Dec. 6, 1959, section 3, p. 11) 
© 5Dec59J KK148023. 

Here's real news. 223 days. (How long 
will it play contest) (In The Fort 
Worth shopper, Nov. 22, 1959, section 
4, p. 5) © 21Nov59; KK148024. 

I know it's hard to go, old boy, but 
my customers have gotta have you. 
How long will it play contest. 251 
days. (In The Fort Worth shopper, 
Dec. 20, 1959, section 4, p. 2) 
© 19Dec59; KK148206. 

WILLIAMSON (T. D. ) INC. © 

Pipeline pressure, temperature surveys. 
Appl. author: B. Vernooy. © 150ct59; 
KK148291. 

WILLIAMSON CO. © 

Enjoy modern automatic heating comfort, 
Williamson Gasaver conversion gas 
burner. Appl. author: Walter C. 
Vester, Jr. © 29Jan60; KKI51985. 
Wintermatic, the furnace designed with 
the builder in mind. Hi-Boy; 
Counter-Flow. Appl. author: Walter C. 
Vester, Jr. © 30Dec59; KK151984. 

WILLIAMSON-DICKIE MANUFACTURING CO. © 
The star is Pat Boone, the clothes are 
Dickies. Slacktime casual clothes. 
(In Life, Apr. 4, i960, p. 74) Appl. 
author: Stanley Schlenther. 
© 31Mar60; KK150974. 

WILLMARK SERVICE SYSTEM, INC. © 
The Management aid for supervisory 
personnel; perfect inventory covers 
$9,370 theft. Appl. author: 
Robert Marvin Bernstein. © 15Feb60; 
KK151164. 

WILSON, ROY E. © 

Oboe and English horn board. 
© 8Feb60; KK150522. 

WILSON & CO., INC. © 

Watch your dog or cat clean the dish, 
every time; Ideal dog food is 
guaranteed irresistible, (in Chi- 
cago daily tribune, Apr. 1, i960, 
pt.l, p. 6) Appl. author: Roche, 
Rickerd & Cleary, Inc. © lApr60; 
KK151718. 
You should question the quality of a 
dog food that offers premiums or cuts 
its price; Ideal dog food is all 
quality. (In Chicago dally tribune, 
Apr. 29, I960, pt.l, p. 6) Appl. au- 
thor: Roche, Rickerd & Cleary, Inc. 
© 29Apr60; KK151068. 

WILSON SPORTING GOODS CO. © 

Hit the long ball; I960 Staff. Golf 
ball. Endorsed by Billy Casper. 
(In Time, May 9, I960, p. 67) Appl. 
author: Roche, Rickerd & Cleary, 
Inc. © 9May60; KKI51059. 

WINDSOR, WALLIS, DUCHESS OF. © 

The dress that stays new; personalized 
pattern. No. 9, Matinee. (In This 
week magazine, Mar. 13, I960, p. 20) 
© UMaroO; KKI49836. 

Life-of-the-party dress; personalized 
pattern. No. 10, Moonlight. (In 
This week magazine, Apr. 24, i960, 
p. 18) © 22Apr60; KK1 50627. 

Make it and take it, the perfect vaca- 
tion dress; Duchess of Windsor 
personalized pattern. No. 12, Success. 
(In This week magazine, June 12, 
I960, p. 24) © 10Jun60; KK1 52052. 

The 3-skirt wardrobe; personalized 
patterns. No. 11, Trio, (in This 
week magazine, May 15, I960, p. 30) 
© 13May60; KK1 51141. 



Two looks for spring; a new Duchess of 
Windsor personalized pattern. 
No. 8, Rendezvous, (in This week 
magazine, Feb. 21. i960, p. 21) 
© 19Feb60; KK149445. 

WING (L. J.) MANUFACTURING CO, © 

Axial flow turbine blowers. (Bulletin 
TSV-60) Appl. author: Jess H. Cloud. 
© l4Jan60; KKl4935^. 
10D1-1/6 draft inducer for boilers or 
furnaces. (Bulletin no.l0D-60) 
Appl. author: Robert P. McAndrew. 
© 28Mar60; KK150981. 
WINGERT, ALLEN J. © 

The candy that Alladin missed. 
© HFeb60; KK149454. 

WINNEBAGO CORP. © 

The famous Cafe Bohemia game restaurant. 
Menu cover. © 12Jan60; KKl48l9u. 
WISCONSIN KNIFE WORKS. © 

Badger aluminum gaining heads are light 
weight, ideal for portable notching 
machines. (in Furniture production, 
May I960, p. 9) NM: revision & addi- 
tions. © 5May60; KK150922. 
Badger multiple pattern bits are the 
answer for mass production. (in 
The Woodworker, Mar. i960, p. 13) 
NM: revision & additions. © 5Mar60; 
KK149412. 
Make 4 door stops, WP-825, at a time 
with Badger combination Clamp-T-Slot 
cutterhead. (In Furniture production, 
Feb. I960, p. 77) © 5Peb60; 
KK149029. 
Split and surface at one time; saws 
can be used with Badger round heads 
in any combination of diameters and 
width3. (in The Woodworker. Jan. 
i960, p. 23) © 15Jan60; KK148607. 
WISE (WILLIAM H.) & CO., INC. © 

With the amazing, new Regaline sander, 
a man 7 s home can truly be his castle; 
try a 2-week free home trial of the 
all-new Regaline sander. Appl. au- 
thor: Catherine Giba. © 12Apr60; 
KKI50658. 

WISS (J.) & SONS CO. © 

Pruning guide. Tips and tools for 
pruning, trimming and lawn care. 
Appl. author: Ellington & Co., Inc. 
© 20Dec59i KK149543. 
WOEHRMYER PRINT. CO. © 

Speed Kraft business forms make 211- 
hour invoicing easy. Endorsed by 
Fred H. Doering. © l6Mar60; 
KKllt-9629 . 
WOODHILL CHEMICAL MANUFACTURING CO. © 
Clear transparent windshield and 
window sealer; Duro-Plastic. 
Contents: 1 3/4 fluid oz. (Stock 
no.DWS37) © 15Dec59; KK151243. 
Duro-Plastic new E-Pox-E glue. Two 
easy to use tubes. © Woodhill 
Chemical Co.; 3May60; KKL512U6 . 
Duro-Plastic quick 'n easy rust re- 
mover. Net wt.: h l/2 oz. 
(Order RR1) © Woodhill Chemical 
Co.; l5Dec59; KKl5l2l|5. 
Duro-Plastic transparent, weatherstrip 
trim cement. Contents 4 oz. 
(Stock no.DCD-19) © 3May60; 
KKL 51242. 
Transparent, waterproof, flexible 
Duro-Plastic plastic mender. 
Contents 1 3A oz « (Reorder stock 
no.PF-9) ©Woodhill Chemical Co.; 
l5Dec59; KK1512U7. 
Waterproof Duro-Plastic white glue. 
Contents 4 oz. (Stock no.WG-9) 
© 15Dec59; KK151244. 
WOODWARD, ALBERT Y. SEE Custom Finishers 

Guild. 
WORLD WIDE PUBLICATIONS, LTD. © 
Nassau souvenir book and shopping 
guide with buy-ways map. i960 ed. 
© 29Dec59; KK151862. 

WRENN, C. GILBERT. 

Should your child go into counseling? 
SEE New York Life Insurance Co. 



WRIGHT, JAMES S. © 

Waterproofing. (In The Wichita beacon, 
Jan. 3, I960, p.C-11) © 3Jan60; 
KK148222. 
WRIGHT & MCGILL CO. © 

Stream & Lake spin-casting reel; model 
no.88SS. (Circular no.88SS-36o) 
Appl. author: Karl E. Gerarden. 
© 15Apr60; KKI51617. 
WYLER & CO. © 

Chicken noodle soup mix. 2 packages. 
Net weight 2 oz. each Dackage. 
© 26Sep59; KK148243. 



X 



X-CEL OPTICAL CO. © 

New, X-Cel Neutra-Line blanks neutralize 
glare, (in Optical Journal-review, 
Feb. 15, I960, p. 42) © 15Feb60; 
KK151557. 



Y 



Y.R.C. SEE Youngs Rubber Corp. 
YELLIN, H. SEE Fortune Games. 
YELLIN, MARY S. SEE Fortune Games. 
YERKES, ALVTN B., JR. SEE Sharaday Co. 
YOGG & CO. © 

Anodized aluminum counter frame; 

nos. 57-58. © 28Apr60; KK151357. 
Anodized aluminum display case with 
fluorescent light on matching alu- 
minum standards; no. 95. 
© 28Apr60; KK151354. 
Anodized aluminum floor stand with 
weighted base; no. 29. © 28Apr60; 
KK151355. 
The best people. Newspaper and ad- 
vertising series for hotels and 
restaurants. Mat no. 101. © HJan60; 
KK148180. 
Bright chrome plated steel double 
face display frame; no.51. 
© 28Apr60; KKI51356. 

YOUNG (W. F.) INC. © 

Absorbine Jr. , new pres-o-matic appli- 
cator antiseptic liniment for ath- 
lete's foot, sore aching muscles. 
4 fluid oz. © 210ct59; KK148131. 
YOUNGS RUBBER CORP. © 

For treatment and prevention of 
athlete's foot; Atha-Spray. 
© 26May60; KK1 52048. 



ZEOLUX CORP. © 

Inflation insurance; coin- operated 
fully automatic Launderamas. 
(in The Wall Street journal, 
Apr. 14, i960, p. 13) NM: additions. 
© l4Apr60; KK150488. 
ZERO CORP. 

New Zero pail pipeline gives stanchion 
and split-level barn dairymen a 
direct milking system at modest cost. 
Appl. author: Lloyd P. Duncan. 
© Zero Corp. (Zero Mfg. Co.); 4Apr60; 
KK1 50822. 
ZERO MANUFACTURING CO. WHITE DIVISION, 
INC. © 

Zero for military and industrial use. 

Instrument cases. Nov. 1, 1959. 

Catalog H. Appl. author: Richard 

Belle Isle. © lDec59; KK148555. 

ZIP STRAW, INC. © 

Carnival straws. 100. Appl. author: 
Yvonne Zerdun. NM: additions. 
© 30Jul59; KK149640. 
ZIPPO MANUFACTURING CO. © 

How Zippo lighters sparked an incred- 
ible increase in battery sales. 
© 25Apr60; KK150709. 
ZOO-LINE. 

Whimsical wood; precious pin-ups for 
precious people; movable joints. 
© Zoo-Line, division of Schoollne 
Corp.; 24Jan60; KK151437. 



RENEWAL REGISTRATIONS 



A list of prints and labels for which renewal registrations were made during 
the period covered by this issue. Arrangement is alphabetical under the name 
of the claimant of renewal copyright. Information relating to both the original 
and the renewal registration is included in each entry. 



ANGELIER, PRANK P. 

Sunkist. © l6jun32j Label 50756. 
Prank P. Angelier (P); 3Jun60: 
R257992 . 

ARROWHEAD CREAMERIES, INC. 
Sweet cream butter. © 23Nov32j Label 
41917. Arrowhead Creameries, Inc. 
(P); l6Peb60j R252520. 



BILOXI CANNING & PACKING CO., INC. 
Sea Beach canned shrimp. © 29Apr32j 
Label 41914. Biloxi Canning & 
Packing Co., Inc. (P); 22Jan60; 
R250674. 



BORDEN CO. 

Silver Cow. © 25Apr32; Label 41049. 
Borden Co. (P); 23Feb60; R252663. 

CALO PET FOOD CO. 
Victory. © l6Jan33; Label 41870. 
Calo Pet Pood Co. (P); 21Mar60; 
R253995- 

CAPASSO, RALPH. 

Aroma Toscani cigars. © l8Dec31: 
Label 40347. Ralph Capasso (P : 
l4Dec59; R250844. 

COLORADO. STATE BOARD OP AGRICULTURE. 
Colorado registered and certified seeds. 
© 30Dec32j Label 42233. State Board 
of Agriculture (P); lFeb60; R251190. 



DIAMOND SPRINGS LIME CO. 
Chemical Co. 



SEE El Dorado 



EL DORADO CHEMICAL CO. 

Comet targets. © 12Nov32; Label 41882. 
© Diamond Springs Lime Co. d.b.a. 
El Dorado Chemical Co. (P); l4jan60; 
R250031. 

ESKIMO PIE CORP. 

Eskimo. © lMay32; Label 41128. 

Eskimo Pie Corp. (P); HMar60; 

R253349. 
Eskimo. © lSep32; Label 42265. 

Eskimo Pie Corp. (P); HMar60; 

R253350. 
King Cole. © lMay32; Label 41407. 

Eskimo Pie Corp. (P); 25Mar60; 

R2 54277. 
Snow-Man. © 15May32; Label 41206. 

Eskimo Pie Corp. (P); 25Mar60; 

R254278. 
Snowman chocolate coating. © 15May32j 

Label 41127. Eskimo Pie Corp. (P); 

25Mar60; R254279. 

GENERAL TIRE & RUBBER CO. 
t It's human mileage that counts. 

© 28Sep32; Print 13983. General 
Tire fc Rubber Co. (P); 5Feb60; 
R252035. 



GREEN GIANT CO. 

Country Kist peas, by Blue Earth 

Canning Co. © 25Jun32; Label 41405. 
Green Giant Co. (P); 25Jan60: 
R250809. 
Del Mai2 brand corn, by Minnesota 
Valley Canning Co. © 19Nov32; 
Label 45363. Green Giant Co. (p) : 
25Jan60; R250810. 

HAMMETT (J. L. ) CO. 

Art utility paste. © l8Mar32; Label 

40663. J. L. Hammett Co. (p) : 

15Feb60; R252242. 
Practical paste. © 26Aug32j Label 

41291. J. L. Hammett Co. (P); 

15Feb60; R252241. 

HARDWICKE (JOHN B. ) CO. 

Brahma. © 8Sep32; Label 4l640. 
John B. Hardwicke Co., a partner- 
ship comprised of John B. Hardwicke, 
John B. Hardwicke, Jr. & William A. 
Hardwicke (P); 28Mar60; R254557. 

HARRIS (P. E.) CO., INC. 

Queen '0 Quality. © 40ct32j Label 

41844. P. E. Harris Co., Inc. (P); 

7Mar60j R253392. 
Spartan. © 21Sep32; Label 41886. 

P. E. Harris Co., Inc. (?) ; 

7Mar60; R253391. 

HERZ MANUFACTURING CORP. 

Sunshine cups. © 26May33j Label 
42456. Herz Manufacturing Corp. 
(P); 8Jun60j R258219. 

HILLS BROS. COFFEE, INC. 

Another eclipse of the sun. (Adform 
127) © 15Jun32; Print 13980. 
Hills Bros. Coffee, Inc. (P); 
I4jun60; R258529. 
Coffee. © llFeb32; Label 40543. 
Hills Bros. Coffee, Inc. (P); 
29Jan60; R251140. 
Hills Bros, coffee thrills your taste. 
© lFeb32; Print 14030. Hills Bros. 
Coffee, Inc. (P); 29Jan60; R25II39. 

JUNIOR FOOD PRODUCTS CO., INC. 

Jack & Jill Jell. © Uun33; Label 
42537. Junior Food Products Co., 
Inc. (P)j 23Jun60j R258653. 
KAHN'S (E.) SONS CO. 

American Beauty. © Uun32; Label 

41082. E. Kahn's Sons Co. (P); 
28Mar60j R254556. 

American Beauty. © Uun32; Label 

41083. E. Kahn's Sons Co. (P),- 
28Mar60; R254555. 

KESTER SOLDER CO. 

Junior mender. © 13Dec32,- Print 
14133. Kester Solder Co. (P); 
22Jan60j R250675. 



KUPFERBERG (CHR. ADT. ) & CO. 

Riesling. © 15Mar33; Label 42647. 
Chr. Adt. Kupferberg & Co. (P); 
29Apr60; R256185. 

LIPTON (THOMAS J.) INC. 

Tea; black and green tea. Green label 

© lMay32; Label 41524. Thomas J. 

Lipton, Inc. (P); l6Feb60; R2523OI. 
Tea. Blue label. © lMay32; Label 

41271. Thomas J. Lipton, Inc. (?) ; 

l6Feb60; R252292. 
Tea. Green label. © lMay32; Label 

41517. Thomas J. Lipton, Inc. (P); 

l6Feb60; R252294. 
Tea. Green label. 1 3/8 oz. size. 

© lMay32; Label 41518. Thomas J. 

Lipton, Inc. (P); l6Feb60; R252295. 
Tea. Green label. 1/2 lb. size. 

© lMay32; Label 41521. Thomas J. 

Lipton, Inc. (P) : l6Peb60; R252298. 
Tea; pure imperial gunpowder tea. 

Green label. 2 oz. size. © lMay32,- 

Label 41523. Thomas J. Lipton, Inc. 
(P); l6Feb60; R2523OO. 
Tea. Red label. © lMay32; Label 

41519. Thomas J. Lipton, Inc. (P); 

l6Feb60; R252296. 
Tea. Yellow label. © lMay32; 

Label 41516. Thomas J. Lipton, 

Inc. (P); l6Feb60; R252293. 
Tea. Yellow label. © lMay32j 

Label 41520. Thomas J. Lipton, 

Inc. (P); l6Feb60; R252297. 

Tea. Yellow label. 1/2 lb. 3ize. 
© lMay32; Label 41522. Thomas J. 
Lipton, Inc. (P); l6Feb60; R252299. 

NATIONAL BISCUIT CO. 

Milk Bone crumbs. © 15Jul32; 

Label 41391. National Biscuit Co. 
(P); l6May60j R257155. 

NATIONAL DAIRY PRODUCTS CORP. 

The Skipper. © 5Mar32; Label 40919. 
National Dairy Products Corp. (?) ; 
15Feb60; R252264. 

PAGE & SHAW, INC. 

Lolly-Ettes. © 6Dec32: Label 41895. 
Page & Shaw, Inc. (P); 20May60; 
R257296. 

PLACENTIA ORANGE GROWERS ASSN. 

Carmencita. © lDec32; Label 42181. 
Placentia Orange Growers Assn. (P); 
HApr60; R255467. 

PRIDE OF RIDQEWAY GROWERS ASSN., INC. 

Pride of Ridgeway. © 6Aug32; Label 
41687. Pride of Ridgeway Growers 
Assn., Inc. (P); 7Mar60; R253224. 

Pride of Ridgeway. © 6Aug32; Label 
41782. Pride of Ridgeway Growers 
Assn., Inc. (P); 7Mar60; R253223. 

81 



82 



COMMERCIAL PRINTS AND LABELS 



SCHWARTZBERG, LOUIS. 

Domino puzzle game. © 15Jan33J 
Label 42114. Louis Schwartzberg 
(P)j 21Jan60j R250189. 

STANDARD BRANDS, INC. 

Arkady. © 23Aug32j Label_41310 : 
Standard Brands, 
R253824. 

STANDARD CAP & SEAL, INC. 

The Standard welded wire hood seal. 
© 10Mar33; Label 42395- Standard 
Cap & Seal, -Inc. (P)j l4Jun60; 
R2 58530. 



Inc. (P); l6Mar60; 



The Standard welded wire hood seal. 
© 2Apr33; Print 14201. Standard 
Cap & Seal, Inc. (P); l4jun60; 
R258531. 

STUHMER (GEORGE P.) & CO. 

Bread. © 24Aug32; Label 41763-41766. 

Geo. F. Stuhmer & Co. (P)j 24Dec59j 

R249611-249614. 
Bread. In Hebrew characters, spelled 

StUnner' s. © 24Aug32j Label 41762. 

Geo. F. Stuhmer & Co. (P); 24Dec59,° 

R249608. 



Pumpernickel. © 24Aug32; Label 41593. 

Geo. F. Stuhmer & Co. (P) ; 24Dec59; 

R249610. 
Rye bread. © 24Aug32; Label 41594. 

Geo. F. Stuhmer & Co. (P)j 24Dec59; 

R249609. 



WILCO CO. 

Bif Bpray. © 25Jan32; Label 40724. 
Wilco Co. (P); I8jan60; R250097. 



it U.S. GOVERNMENT PRINTING OFFICE: 1960 O - 562771 



CATALOG OF COPYRIGHT ENTRIES 



Third Series 



VOLUME 14, PART 11B, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 



1960 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1961 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 

Third Series 

VOLUME 14, PART 11B, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

I960 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1961 



REMOVAL OF DEPOSITS FROM 
COPYRIGHT OFFICE 

NOTICE is given to authors, copyright proprietors and 
other lawful claimants that they may claim and remove 
before January 1, 1963, any article of the following 
named classes of published works deposited for copy- 
right between January 1, 1959, and January 1, 1960, not 
reserved or disposed of as provided by sections 213 and 
214 of Title 17 of the United States Code and still re- 
maining in the files of the Copyright Office at the time 
of the request for their removal. The classes of pub- 
lished works covered by this notice are : 

Books and Pamphlets. 

Contributions to periodicals. 

Works of art ; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 

character. 
Photographs. 
Prints and pictorial illustrations excluding prints or 

labels used for articles of merchandise. 

Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his 
duly authorized agent. Such request should identify 
the work by stating the title, author, copyright proprie- 
tor, registration number and year of deposit, and should 
be addressed to the Copyright Office, Library of Con- 
gress, Washington 25, D. C. 



L. C. card, 6-35347 



This number identifies the Library of Congress 
printed card for the complete series of the Cata- 
log of Copyright Entries. 

For sale by the Superintendent of Documents, 
U. S. Government Printing Office, Washington 25, 
D. C. Price for this part : $1.00 per issue, $2.00 
per year. 



Form m 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 

published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of Title 17- The 
table at the end of this preface shows the organize 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and payment to the Register of 
Copyrights of the fee specified in section 215 of 
Title 17 ($3 for each hour of time consumed) for 
the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of Title 
17, or, in the case of published three-dimensional 
works of art, there has been compliance with 
section 13 of Title 17, which provides for the 
deposit of identifying reproductions in lieu of the 
work itself. Foreign works, two copies of which 
were deposited with a catalog card and application 
for registration under the waiver-of-fee provision 



in section 215 of Title 17 of the United States Code, 
are indicated by a ziero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent to the 
Superintendent of Documents, U.S. Government 
Printing Office, Washington 25, D.C. Orders may 
be placed for individual issues, as subscriptions for 
one or more parts, or for the complete Catalog, and 
for periods of one, two, or three years. All orders 
should state clearly the title and the inclusive dates 
of the part wanted. Checks or money orders should 
be made payable to the Superintendent of Docu- 
ments. 

The Copyright Office welcomes inquiries, sugges- 
tions, and comments on the content and organiza- 
tion of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 

25, D.C. 

Table of Organization 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for the purposes 
of statistical analysis. A zero immediately following 
the symbol (e.g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-fee provision. 
The symbol "R" does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded in a separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 
registered. Some parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the part. 



v 



Price per 
semiannual 



Price per 
semiannual 



Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books in foreign languages published abroad 
AI Books in the English language first published 
abroad 
Contributions to periodicals 
Renewal registrations 

2 Periodicals 1. 00 

Periodicals 

Periodicals in foreign languages published abroad 

Periodicals m the English language first published 

abroad 
Renewal registrations 
Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. 00 

C Lectures and other works prepared for oral 
delivery 
Dramatic and dramatico-musical works published 

abroad 
Published dramatic and dramatico-musical works 
Unpublished dramatic and dramatico-musical 
works 
R Renewal registrations 

Part 5 Music 3. 50 

EF Musical compositions published abroad 
EP Musical compositions published in the United 
States 
Unpublished Music 
Renewal registrations 
Maps and Atlases 50 



BB 
R 
Part 
B 

BF 
BI 

R 



DF 

DP 

DU 



EU 
R 
Part 
F 
R 



Maps 

Renewal registrations 



Parts 7-1 1 A Works of Art, Reproductions of Works 
of Art, Scientific and Technical Drawings, 
Photographic Works, Prints and Pictorial 
Illustrations $1. 00 

GP Published works of art and designs for works 
of art 

GU Unpublished works of art and designs for works 
of art 

H Reproductions of works of art published in the 
United States 

HF Reproductions of works of art published abroad 

IP Published drawings or plastic works of a scien- 
tific or technical character 

IU Unpublished drawings or plastic works of a 
scientific or technical character 

JP Published photographs 

JU Unpublished photographs 

K Prints and pictorial illustrations published in the 
United States 

KF Prints and pictorial illustrations published 
abroad 

R Renewal registrations 
Part 11B Commercial Prints and Labels 1. 00 

KK Commercial prints and labels 

R Renewal registrations 
Parts 12-13 Motion Pictures and Filmstrips 50 

LP Published motion picture photoplays 

LU Unpublished motion picture photoplays 

MP Published motion pictures other than photo- 
plays 

MU Unpublished motion pictures other than photo- 
plays 

R Renewal registrations 



VI 



TABLE OF CONTENTS 

Page 

Current Registrations 83 

Renewal Registrations 157 



INTRODUCTION 



PART 11B lists prints and labels, published in 
connection with the sale or advertisement of articles 
of merchandise or of services, which were registered 
in Class K under the symbol KK. 

Arrangement is alphabetical under the name of the 
copyright claimant. Each work is described in a 
main entry which includes information pertinent to 
the copyright claim. References lead from the names 
of joint claimants and authors and from variant forms 
of names. Works for which the subsisting copyright 
has been renewed are listed separately in the Re' 
newal Registrations section. The copyright symbol 
© following the name under which the entry is listed 
signifies that the form of name used is that appearing 
on the application as claimant. The name is not 
repeated following the copyright symbol © in the 
entry proper unless it is necessary to record addi- 
tional information from the application not included 
in the heading; e.g.: 

SHARADAY CO. 

Birthday certificate. Birthday greeting from Crume's 
ice cream. © Alvin B. Yerkes, Jr. d.b.a. Sharaday 
Co.; lMay60; KK151881. 
FILON PLASTICS CORP. © 

Reinforced fiberglas and nylon plastic panels. © 
150ct55; KK151631. 

Each main entry for currently registered works 
includes, in addition to the claimant's name under 
which it is filed, the following items of information 
if available and applicable : 

1) Title, amplified if necessary by a brief de- 
scription of the pictorial content of the work, 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to registra- 
tions which appeared in a newspaper or 



periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 

5) Names of authors given in the application 
which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 
made for hire, if so named in the application, 
together with the names of the employees 
when given. 

7) Copyright symbol ©. 

8) Name of the copyright claimant when it is 
necessary to record information given in the 
application which is not included in the 
heading. 

9) Date of publication as given in the application. 
10) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice 11 and the data given in the work; 
e.g., © Richard Roe &? Co.; 8Jul60 (in notice: 
1959); KK15500. 

For renewal registrations, the main entry includes, 
in addition to the claimant's name under which it is 
filed, the following items of information if available 
and applicable. 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by a 
statement in parentheses, usually abbreviated, 
giving the basis of the renewal claim as supplied 
by the applicant, e.g., "John Doe & Co. (P) 11 



vn 



indicates that renewal of copyright is claimed 
by John Doe 6s? Co. as proprietor. 

6) Date of receipt of the renewal application or 
the fee, whichever is later. 

7) Renewal registration number. 

ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 
a.k.a. — also known as 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

July-December I960 



appl. 


— application 


© 


— copyright symbol 


d.b.a. 


— doing business as 


NM 


— new matter 


P- 


—page, pages 


(P) 


—proprietor of a commercial print or 

label 
— pseudonym 


pseud. 


pub. 


—published, publishing 


rev. 


— revised 


t.a. 


— trading as 


v., vol., 


vols. — volume, volumes 



Commercial prints and labels 3, 724 

Renewals 27 

These figures represent the number of registrations 
for commercial prints and labels for July-December 



1960, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 



Vlll 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertisement of 
articles of merchandise or of services, registered during the period covered by this 
issue. Arrangement is alphabetical under the name of the copyright claimant. Refer- 
ences from the names of joint claimants and authors and from variant forms of names 
are interfiled. 



A 



A & W TRACTOR PRODUCTS CO. © 

Now, slicker, quicker tractor starts; 
starter booster, (in Implement & 
tractor, June 11, I960, p.l) Appl. 
author: John Fritz. © HJun60; 
KK1 52448. 

A.O.S. & B. SEE Spalding (A. Q.) & 
Bros. 



A.M. CO. 

A-M CORP. 
Corp. 



SEE American Monorail Co. 
SEE Addressograph-Multigraph 



A. P. CO. SEE Armour Pharmaceutical Co. 

A.T. CO. SEE American Tobacco Co. 

AARON COFFEE CO. 

Value plus instant coffee. Family 
size. 12 full ozs. © Aaron Weiser 
d.b.a. Aaron Coffee Co.; 20Jul60; 
KK153379. 

ABBOTT LABORATORIES. © 

The Abbo-Liter: like a big cousin to 
the ampoule and with the same high 
ampoule standard of safety; bottle, 
(in Surgery, gynecology and obstet- 
rics, July I960, p. 98) Appl. author: 
C. S. Downs. © Uul60; KK154091. 
Aminosol; modified fibrin hydrolysate 
injection, low sodium. 4 highly 
nutritive protein solutions derived 
from beef blood, enriched with po- 
tassium and low in sodium. Appl. 
author: C. S. Downs. © l6Jul60; 
KK152819. 
Anemia during puberty, another in- 
dication for Filmtab Iberol. Appl. 
author: John C. Michalek. 
© 28Sep60; KKI55366. 
Anemia of puberty, another indication 
for Filmtab Iberol. (in GP, Sept. 
I960, p. 242) Appl. author: John C. 
Michalek. © 10Aug60; KK155365. 
Another dandruff wonder, that wasn't. 
Selsun suspension. Appl. author: 
John C. Michalek. © 15Kov60; 
KK155722. 
Any diet problems like this in your 
family? One of the quality vitamins 
by Abbott; Filmtab Dayalets-M. 
Appl. author: C. S. Downs. 
© 30ct60; KK154253. 
But doctor, can't you prescribe some- 
thing cheaper? Prescription spe- 
cialists. Appl. author: C. S. Downs. 
© 13Sep60; KK153768. 



But doctor, castor oil Is cheaper. 
Prescription specialists. [Elderly 
lady] Appl. author: C. S. Downs. 
© 4Aug60; KK1 53376. 

But doctor, I'm no millionaire. 
Prescription specialists. Appl. 
author: C. S. Downs. © 50ct60; 
KK1 54326. 

But doctor, those pills broke my back. 
Prescription specialists. Appl. 
author: John C. Michalek. © 22Nov60; 
KK155719. 

Complete the picture here and win 
yourself a new customer. For a 
limited time only, you can offer a 
Sucaryl tablet dispenser free with 
each purchase of Sucaryl tablets. 
Appl. author: C. S. Downs. 
© 15Mar60; KK152837- 

Compocillin-V, hydrabamine penicil- 
lin V, the higher blood levels of 
penicillin V In a delicious, banana 
flavored form. Three 10-ml. starter 
samples. Appl. author: John C. 
Michalek. © l80ct60 (in notice: 
1959); KK155363. 

Compocillin-VK, against common 
penicillin-sensitive organisms. 
3 Filmtabs 125 mg., no. 6337. Appl. 
author: C. S. Downs. © 7Jul60; 
KK152898. 

Compocillin-VK, against common 
penicillin-sensitive organisms. 
3 Filmtabs 250 mg., no. 6343. Appl. 
author: C. S. Downs. © 20Jun60; 
KK152895. 

Compocillin-VK, potassium penicil- 
lin V, against common penicillin 
sensitive organisms. Professional 
samples, 250 mg. Appl. author: 
John C. Michalek. © l80ct60; 
KK155362 . 

Compoclllin-VK, potassium penicil- 
lin V; fresh, cherry-flavored 
granules for oral solution. Carry 
on calls three 10-ml. starter 
samples. Appl. author: John C. 
Michalek. © l80ct60; KKI55361. 
Dear doctor: All maintenance vitamins 
alike? Dayalets-M. Appl. author: 
C. S. Downs. © 3Feb60; KK152893. 
Dear doctor: Here, for your evaluation, 
are four leading forms of Nembutal; 
barbiturate. Appl. author: C. S. 
Downs. © Uun59; KKI52892. 

Dear doctor: Here is an anticholiner- 
gic dose form which virtually guar- 
antees automatic control of night- 
time ulcer pain. Tral 75 mg. 
Gradumet. Appl. author: C. S. Downs. 
© 3May60; KK152820. 

Dear Doctor: Here's the latest lively 
symbol of the potency of Optilets. 
Potent Optilets. Jean Colin' s color- 
ful Pierrot. Appl. author: C. S. 
Downs. © 3Jun60; KK1 52455. 



Dear doctor: How would your latest 
geriatric fit into this picture? 
Geriactive with Filmtab Gerilets. 
Appl. author: John C. Michalek 
© 15Nov60; KKI55721. 
Dear doctor: Take eleven important 
vitamins, eight valuable minerals, 
and cysteine hydrochloride to com- 
plete the formula; ViDaylln-M. 
Appl. author: C. S. Downs. 
© 3Jun60; KK152897. 
Dear doctor: Whether you're dealing 
with asthmatic wheeze, sneeze, or 
bronchospasm ... you'll find 
Norisodrine, in its two principal 
forms, will help keep your patient 
symptom-free. Syrup with calcium 
iodide; sulfate powder in the Aero- 
halor. Appl. author: C. S. Downs. 
© 10ct60; KK154327. 
Does he or does he not have an ulcer? 
Tral; anticholinergic. [Carpenter 
holding board] Appl. author: Thomas 
S. Bird. © 12Sep60; KK154356. 
Does he or does he not have an ulcer? 
Tral; anticholinergic. [Man sitting 
at drawing board] Appl. author: 
Thomas S. Bird. © 12Sep60; KK154354. 
Does he or does he not have an ulcer? 
Tral; anticholinergic. [Man stand- 
ing by desk holding eyeglasses & 
papers] Appl. author: Thomas S. 
Bird. © 12Sep60; KK154355. 
Does he or does he not have an ulcer? 
Tral; anticholinergic. [Two men 
sitting at desk looking at papers] 
Appl. author; Thomas S. Bird. 
© 12Sep60; KK154357. 
Does he or does he not have an ulcer? 
Tral; anticholinergic. [Young man 
at desk with telephone] Appl. au- 
thor: Thomas S. Bird. © 12Sep60; 
KK154353. 
Drugs die younger as people live 
longer; Reliable prescriptions. 
84M -0660. Appl. author: C. S. 
Downs. © 280ct60; KK154988. 
Efficiency in action; Erythrocin in 
antibiotic therapy. Big Ben, by Gil 
Moret. Appl.' author: Thomas S. Bird. 
© 7N6v60; KK155929. 
Efficiency in action; Erythrocin in 
antibiotic therapy. Boston light, 
by Stanley Meltzoff. Appl. author: 
Thomas S. Bird. © 7Nov60; KK155928. 
Efficiency in action; Erythrocin in 
antibiotic therapy. Greenwich Ob- 
servatory, by Stanley Meltzoff. 
Appl. author: Thomas S. Bird. 
© 7Nov60; KK1 55427. 
Efficiency in action; Erythrocin in 
antibiotic therapy. Icebreaker, by 
Stanley Meltzoff. Appl. author: 
Thomas S. Bird. © 7Nov60; KK155428. 



83 



84 



COMMERCIAL PRINTS AND LABELS 



July -Dec. 



Abbott Laboratories-Con. 

Efficiency in action; Erythrocin in 
antibiotic therapy. The North Star, 
by Albert John Pucci. Appl. author: 
Thomas S. Bird. © 7Nov60; KK1 55426. 
Efficiency In action; Erythrocin in 
antibiotic therapy. Toscanini con- 
ducts, by Herschel Levit. Appl. 
author: Thomas S. Bird. © 7Nov60; 
KK155927. 
15 professional samples of Vi-Daylin 
drops with unbreakable calibrated 
dropper; vitamin. Appl. author: 
C. S. Downs. © 20Jun60; KK152894. 
Plow rate calculator for Abbott blood 
or solution infusion sets. Appl. 
author: C. S. Downs. © 100ct60; 
KK154545. 
For hypertension, Oreticyl; for edema, 
Oretlc. Physician's evaluation 
package. 1 six-tablet vial Oretlc 
50 mg., list no. 6963; 1 twelve- 
tablet vial Oreticyl Porte, list 
no. 6927. Appl. author: C. S. Downs. 
© l3May60; KKI52836. 
For the hypertensive who must stay on 
the Job; Oreticyl. Appl. author: 
John C. Hichalek. © 7Dec60; 
KK1 55519. 
44 hits out of 114,600 tries; reliable 
prescriptions. Appl. author: John C. 
Michalek. © 13Dec60; KKI55518. 
Geriaetive with Filmtab Gerilets. A 
full range of dietary and thera- 
peutic support for older patients. 
(In Medical economics, July 4, i960 
p. 202) Appl. author: C. S. Downs. 
© 27Jun60; KK154325. 
Geriaetive with Filmtab Gerilets; a 
full range of dietary and therapeu- 
tic support for older patients. 
Physician's evaluation package. 
List no. 6424. (Sample carton 
08-7867) Appl. author: C. S. Downs. 
© 15Jul60 (in notice: 1959); 
KK1 54987. 
Geriaetive with Filmtab Gerilets; tab- 
let. A full range of dietary and 
therapeutic support for older pa- 
tients. Appl. author: C. S. Downs. 
© 17May60; KK153375. 
Geriaetive with Gerilets; Filmtab. 
A full range of dietary and thera- 
peutic support for older patients; 
tablets. (In Journal of American 
Geriatrics Society, May i960, p. 34) 
Appl. author: C. S. Downs. 
© 23Apr60; KK152824. 
Giving blood this way offers special 
benefits. Abbott's secondary blood 
administration set permits instant 
shift from solution to blood. Reli- 
ability in action. (In Hospital 
management, Mar. i960, p. 70) Appl. 
author: C. S. Downs. © 15Feb60; 
KK154090. 
How to make a diet stick. Desoxyn 
Gradumet; Sucaryl; Dayalets Film- 
tabs. Appl. author: C, 3. Downs. 
© 4Apr60; KK155086. 
How to win friends and influence lit- 
tle people. Complimentary package. 
Vi-Daylin, l/2 fluid ounce, list 
no. 3606; ViDaylin-M, 1/2 fluid ounce, 
list no. 6992; Vi-Daylin Dulcet tab- 
lets, 10 tablets, no. 6946. Appl. 
author: C. S. Downs. © 20Sep60; 
KK154207. 
Iberol means iron; Filmtab film-sealed 
tablets. Appl. author: C. S. Downs. 
© 30Jun60; KK153374. 
Important facts about the dietary 
habits of growing teenagers and 
about a new product specifically 
formulated to help Insure optimum 
nutrition; Filmtab Dayteens. Appl. 
author: C. S. Downs. © 30ct60; 
KK154252. 
In psychosomatic complaints, Nembutal 
replaces anxieties and tensions with 
a feeling of confidence. In obesi- 
ty, Desoxyn curbs the appetite, ele- 
vates the mood. Two classic drugs 
combined in the long-acting Gradumet 
Desbutal. Appl. author: C. S. Downs. 
© 12Aug60; KK153565. 



Interim report on Abbott veterinary 
drugs. Erythrocin & other drugs. 
Appl. author: John C. Michalek. 
© 7Nov60; KKI55438. 

Is your ulcer patient sleeping on 
the job? Tral 75 Dig. Gradumet. 
Appl. author: John C. Michalek. 
© 4Nov60; KK155367. 
Kaltin con neomieina. Appl. author: 
Thomas S. Bird. © Uul60; 
KK1 55484. 

Logical culmination to thiazide 
therapy, Enduron. Appl. author: 
John C. Michalek. © 23N0V6O; 
KK155720. 

Morpheus reigns. Placidyl nudges your 
patient to sleep. (in Medical eco- 
nomics, July 4, i960, p. 201) Appl. 
author: C. S. Downs. © 27Jun60; 
KK154324. 

New, Desbutal Gradumet brings together 
two classic drugs. Appl. author: 
John C. Michalek. © 280ct60; 
KK1 55517. 

The new drugs you prescribe go down 
in price; reliable prescriptions. 
Appl. author: C. S. Downs. 
© 12Jul60; KK152877. 

New Filmtab Dayteens for growing 
teenagers. Professional sample. 
List no. 6820. (Sample carton 
08-8650) Appl. author: C. S. 
Campbell. © 12Sep60; KK154989. 

News from Abbott of an improved way 
to treat edema and hypertension; 
announcing Enduron. Appl. author: 
John C. Michalek. © 3Nov60; 
KK1 55437. 

No scurrying sheep, no pounded pillows, 
no worried waiting for that flr3t 
yawn, with Placidyl; Just restful 
slumber. (in Journal of American 
Geriatrics Society, May i960, p. 33) 
Appl. author: C. S. Downs. 
© 23Apr60; KK152822. 

No thanks, no calories. Sucaryl. 
(in Journal of the American Pharma- 
ceutical Assn., June i960, p. 378) 
Appl. author: C. S. Downs. 
© 10Jun60; KK1 52874. 

Norlsodrine syrup with calcium Iodide. 
Provides long-term maintenance for 
chronic respiratory allergies. Phy- 
sician's trial package. 3/l-fl. 02. 
bottles. Appl. author: C. S. Downs. 
© lAug60; KK153377. 

Now, anticholinergic effectiveness in 
the long-acting Gradumet. Tral 
Gradumet, 50 mg., with phenobarbital, 
30 mg.; Tral Gradumet, 50 mg.; Tral 
Gradumet, 75 mg. Appl. author: 
C. S. Downs. © 20Jun60; KK152899. 

Now any hospital, large or small, can 
manage acute renal failure. Intro- 
ducing Inpersol, Abbott's peritoneal 
dialysis solution and administration 
set. (In Surgery, gynecology and 
obstetrics, Sept. i960, p. 46) Appl. 
author: C. S. Downs. © lSep60; 
KK154094. 

Now, doctor, where could I have caught 
anemia? Filmtab Iberol. Appl. au- 
thor: C. S. Downs. © 28Sep60; 
KK154281. 

Now, two classic drugs combined in the 
long -acting Gradumet; Desbutal. 
Physician's evaluation package. 
(Sample carton, no. 08-8597) Appl. 
author: C. S. Downs. © 120ct60; 
KKI5499I. 
Now, two classic drugs combined in the 
long-acting Gradumet Desbutal 
(Desoxyn and Nembutal) Physician's 
evaluation package. Appl. author; 
C. S. Downs. © 15Aug60; KK153558. 

Nutritional slide chart. Vi-Daylin & 
15 other nutritional supplements. 
Appl. author: C. S. Downs. 
© 26Sep60; KK154250. 
On coats, styles change in vitamins, 
too; vitamins by Abbott. (in Cali- 
fornia medicine, Oct. i960, between 
p. 68-69) Appl. author: C. S. Downs 
© 70ct60; KK155297. 



$194 million for research in 1959; 
reliable prescriptions. Appl. au- 
thor: C. S. Downs. © l6Aug60; 
KK1 53557 . 
Pentothal (Madrid) [Statues of Don 
Quixote & Sancho Panza in city] (In 
Surgery, gynecology and obstetrics, 
July i960, p. 97) Appl. author: C. S 
Downs. © Uul60; KK154092. 
Pentothal (Mexico City) [Cathedral on 
square in city] (in Surgery, gyne- 
cology and obstetrics, Sept. i960, 
p. 45) Appl. author: C. S. Downs. 
© lSep60; KK154093. 
Picture of a young lady about to try 
her next dandruff cure; Selsun. 
(In OP, Sept. I960, p. 241) Appl. 
author: John C. Michalek. © 10Aug60; 
KK1 55368. 
Potent Optilets. Poster. Signed: 
Herbert Leupin. Appl. author: C. S. 
Downs. © 140ct60; KK154990. 
Potente Dayamineral Filmtab. [Clown] 
(Spanish potente Dayamineral) Appl. 
author: Thomas S. Bird. © 100ct60; 
KK154742. 
Potente Dayamineral Filmtab. [Man 
hopping over rose] (Spanish potente 
Dayamineral) Appl. author: Thomas S. 
Bird. © 100ct60; KK154744. 
Potente Dayamineral Filmtab. 

[Monocyclist] (Spanish potente 
Dayamineral) Appl. author: Thomas S. 
Bird. © 100ct60; KK154741. 
Potente Dayamineral Filmtab. 

[Silhouette of girl wearing pony 
tail, riding bicycle] (Spanish 
potente Dayamineral) Appl. author: 
Thomas S. Bird. © 100ct60; 
KK1 54743. 
Q: Anything new in Abbott vitamin pro- 
motion this fall? A: Everything's 
new. Dayalets & other vitamins. 
(In Chain store age, Sept. i960, 
p. 109-112) Appl. author: C. S. 
Downs. © 10Sep60; KK154544. 
She knows; and the moment is bright 
when there ' s a pram in her future . 
Pr-amilets, comprehensive vitamin- 
mineral support with just one Film- 
tab daily. Appl. author: C. S. 
Downs. © 10Aug60; KK1 53556. 
So simple to set up; you'll find 

Abbott's disposable venoclysis set, 
the Venopak, particularly simple to 
use. (in Hospital management, May 
I960, p. 69-72) Appl. author: C. S. 
Downs. © 15Apr60; KK1 52875. 
Some primary advantages of secondary 
Venopaks. (in Surgery, gynecology 
and obstetrics, Nov. i960, p.115- 
116) Appl. author: John C. 
Michalek. © 1Nov60; KKI55436. 
Sound medical reason behind the for- 
mula of Filmtab Iberol; tablets. 
Your prescription for Iberol re- 
stores normal hematopoiesis by tak- 
ing care of your patient's iron. 
Appl. author: C. S. Downs. 
© 20Jun60; KK1 53373. 
Specialty; prescription specialists. 
[French chef] Appl. author: C. S. 
Downs. © 15Jun60; KK1 52876. 
Ssh, Placidyl nudges your patient to 
sleep. Appl. author: C. S. Downs. 
© 23Jun60; KKI52817. 
Thank you; prescription specialists. 
Appl. author: C. S. Downs. © 7Apr60: 
KK152818. 

This is the Vi-Daylin moment. How do 
•you prefer to give children's multi- 
vitamins? (in OP, Sept. i960, 
p. 39-40) Appl. author: John C. 
Michalek. © lOAug60; KK155364. 
■The three minute detail on Erythrocin 
Injectable veterinary. Anpl. author: 
C. S, Downs, © 280ct60; KKI55298. 

To meet special nutritional needs of 
growling teenagers, Filmtab Dayteens. 
(in California medicine, Oct. I960, 
between r-.6S-69) Appl. author: 
C. S. Downs. © 70c t60; KK1 55296. 



1960 



CURRENT REGISTRATIONS 



85 



Tral, antlcolinergico selectivo, 
efecto terapeutico prolongado. 
Muestra medica. Appl. author: 
Thomas S. Bird. © l6Nov60; KKI55572. 
Turn the wheel, out comes a Sucaryl 
tablet; fill and use over and over 
again. Spring sales. (in Chain 
store age, Mar. i960, p. 93) Appl. 
author: C. S. Downs. © 10Mar60; 
KK152823 . 
Vi-Daylin drops, the complete nutri- 
tional formula for infants; citrus - 
flavored vitamins. 5 cc, 
no. 03-3265. Appl. author: C. S. 
Doras. © 20Jun60; KKI52896. 
Vi-Daylin Dulcet; citrus -flavored 
vitamin tablets. 6 professional 
samples each containing 2 Dulcet 
tablets; list no. 69*6. Appl. au- 
thor: C. S. Downs. © 3Sep59; 
KK153378. 
Vi-Daylin, the vitamin formula for 
growing children; 8 essential vita- 
mins in every dally teaspoonful. 
Label 07-2098 & carton 08-7*01. 
8 fluid ounces. (List no.3606) 
Appl. author: C. S. Downs. 
© 11Nov58; KK1 5*280. 
ViDaylin-M; candy-flavored vitamins 
and minerals. Just a spoonful a 
day. One pint. (List no. 6992) 
Appl. author: C. S. Downs. 
© lMar60; KK15*653. 
ViDaylin-M; the vitamin-mineral formu- 
la for growing children. Candy-fla- 
vored vitamins & minerals. 12 1-fl. 
oz. samples. (List no. 6992) Appl. 
author: C. S. Downs. © 3May60; 
100.5*65*. 
ViDaylln-M; the vitamin-mineral formu- 
la for growing children. Just a 
spoonful a day. One pint. (List 
no. 6992) Appl. author: C. S. Downs. 
© lMar60; KK15*652. 
A vitamin coating is a vitamin coat- 
ing; only a FUmtab coating i3 more 
so. Pllmtab Optilets & other vita- 
mins. (In MD medical newsmagazine, 
Jan. I960, p. 17-18) Appl. author: 
C. S. Downs. © Uan60; KKI52825. 
Vitamin time is fun when it ' s 

Vl-Daylin; multivitamin. (In Chain 
store age, Mar. i960, p. 9*) Appl. 
author: C. S. Downs. © 10Mar60; 
KK152821. 
Weight -watchers on the go know: 

Sucaryl belongs. Sucaryl outsells, 
outpromotes all other non-caloric 
sweetners combined. (in American 
druggist, Sept. 5, i960, p. 33) Appl. 
author: C. S. Downs. © lSep60; 
KK15*5*6. 
When canning time's over (with a bang) 
and recovery's begun (with a will) 
add Sur-Bex with C to the convales- 
cent program. Fllmtab. Appl. au- 
thor: C. S. Downs. © 26Aug60; 
KK153750. 
When there's a pram in her future, 
she'll need Fllmtab Pramilets today; 
phosphorus -free prenatal supplement. 
Professional sample enclosed. 7 
Filmtabs; list no. 6983. Appl. au- 
thor: C. S. Downs. © 2*Sep60; 
KK15*251. 
When there's a pram in her future, 
she'll need Pramilets today. Com- 
prehensive vitamin-mineral support 
with just one Fllmtab daily. Appl. 
author: C. S. Downs. © l*Jul60; 
KK152835. 
Yum. A good diuretic like Oretic 
offers a chance of welcome relief; 
tablets. Appl. author: C. S. Downs. 
© 22Jul60; KK153372. 

ACADEMIC INSTRUMENT CO. © 

Automatic speed reader. Appl. author: 
Simeon (Jest. © lDec60; KK155770. 

ACME APPLIANCE MANUFACTURING CO. © 
For two to twenty folding doors; 

series 2600. (in Hardware consult- 
ant, July i960, p.*3) © Uul60; 
KK155105. 



How to install pocket doors using Acme 
. . . pocket door hardware with ad- 
justable hangers, series 82-85. 
(Form 88-85) © 2Nov60; KK15510*. 



ACME CHEMICAL CO. © 

The new one-step disinfectant, deter- 
gent, deodorizer; Sanlterge is a 
dual-quat. Appl. author: George J. 
Halaska. © 5Dec60; KK155*63. 

ACME STEEL CO. © 

Acme Steel feeds steel strapping 
through a double-faced pallet. 
Power strap feed assembly, model 
E*l, with reciprocating strap track. 
© 3Jun60; KKI5286O. 
Model E5 mounts for Acme steelstrap- 
pers. © 9Sep60; KK155009. 

ACTIVE SCREW & MANUFACTURING CO. 

Screw descriptor; dial correct screw 
nomenclature. Appl. author: Edel- 
stein-Nelson Advertising Agency, 
Inc . © Emanuel Slutsky & Albert 
Granat d.b.a. Active Screw & Manu- 
facturing Co.; 8Sep60; KK15*332. 

ADAMS, ADRIENNE. © 

The shoemaker and the elves, by the 
brothers Grimm. Translated by 
Wayne Andrews; illustrated by 
Adrienne Adams. Jacket lllus. 
© 23Aug60; KK15*58l. 

ADAMS (D. W.) INC. © 

L.E.C., lubricity extender concentrate; 
for gasoline and diesel fuel. 
Contents one pint. Appl. author: 
D. W. Adams. © 28Jun60; KKI52872. 
L.E.C., lubricity extender concentrate, 
with Moly; for engine oil. Contents 
one pint. Appl. author: D. W. Adams. 
© 28Jun60; KK152871. 

ADAMS (S. S.) CO. © 

Beer glass; fill with water, it looks, 

it feels like a real glass of beer. 

Every victim tries to drink it. 

© 19Mar60; KK15*1*1. 
Funny dribble glass; they dribble, 

they drool, they don't know why. 

© 19Mar60; KK1 5*1*0. 

ADDRESSOGRAPH-MULTIGRAPH CORP. © 

Addressograph now offers the textile 
industry new machines, new develop- 
ments. Model 9500, optical code 
reader & 3 other models. (In 
Textile industries, Oct. I960, 
p.l0*-105) Appl. author: Edward M. 
Marker. © 10ct60; KK15*9*8. 
Another example of Addressograph- 
Multigraph cost-cutting. Addresso- 
graph memory system saves publishing 
firm $*7,000 per year; Addressograph 
plates. Class 2000. (In Newsweek, 
June 27, i960, p. 7) Appl. author: 
John H. Gerber. © 27Jun60; KK153509. 
Cutting costs is our business. Pic- 
ture how Joe Smith looks to your 
payroll department. (In U. S. news 
& world report, Oct. 31, I960, p. 13) 
Appl. author: Edward M. Marker. 
© 310ct60; KKI55179. 
Efficient way to steer any business 
operation, (in Newsweek, Nov. 1*, 
I960, p. 13) Appl. author: Edward M. 
Marker. © l*Nov60; KKI55865. 
How to get the quantity and quality 
you want; Multillth offset, special- 
ized transfer masters. (in 0DR re- 
productions review, May i960, p. 5*- 
55) Appl. author: John H. Gerber. 
© 15May60; KK1528*9. 
How to master mind every order. 
Multillth Dupllmat Master, (in 
Newsweek, Oct. 2*, i960, p. 7) 
Appl. author: Edward M. Marker. 
© 2*0ct60; KK1 5*602. 
Look, a new Multilir;h sensitized 
master at 1<~£; series 9002. (in 
ODR reproductions review, June i960, 
p.*8-*9) Appl. author: John H. 
Gerber. © 15Jun60; KK153510. 



Multillth offset combined bill of lad- 
ing-freight bill system cuts costs, 
eliminates errors, speeds shipments, 
what Freight -rite means to you. If 
you ship by truck, you'll save with 
Freight -rite. (In Dun's review and 
modern industry, June I960, p. 80 -81 ) 
Appl. author: John H. Gerber. 
© Uun60; KK15**6l. 

A new, economy-priced, all-purpose 
offset duplicator, Multillth model 
1000. (In Business week, Oct. 8, 
i960, p. 101) Appl. author: John H. 
Gerber. © 80ct60; KK15**62. 

New Multillth offset combined bill of 
lading -freight bill 3ystem Freight- 
rite eliminates manual billing. 
Frelghtrite breaks the paperwork 
barrier, (in Eastern motor truck 
news, June i960, p.l*-15) Appl. 
author: John H. Gerber. © lJun60; 
KK15**60. 

New Multillth Offset model 1275 AF 
automated features. (in ODR repro- 
ductions review. Mar. i960, p. 50-51) 
Appl. author: John H. Gerber.. 
© 15Mar60; KK1528*8. 

New Multillth quick process lacquer 
for Multillth sensitized aluminum 
masters. (In ODR reproductions re- 
view, Nov. i960, p. 56-57) Appl. 
author: Edward M. Marker. © 1Nov60; 
KK1552&7. 

Portland, Oregon, October, I960. 
Leading carriers eliminate manual 
billing burden; new Multillth off- 
set Frelghtrite system, (in Trans- 
portation supply news, Oct. i960, 
P. 35) Appl. author: Edward M. 
Marker. © 10ct60; KK15*601. 

Whatever the job there's a certified 
Multillth master to help you do it 
better. (In ODR reproductions re- 
view, Aug. I960, p.*8-*9) Appl. 
author: John H. Gerber. © lAug60; 
KK15**63 . 

ADVISORY ASSOCIATES. © 

Stamp saver's friend, doa't lick 'em, 
wet 'em; moi3tener for stamps. 
Appl. author: Charles T. Hendrlck. 
© 19Sep60; KK1 5*0*6. 

AECO-SEM. 

Pay yourself dividends, save monthly 
by mall. Appl. author: P. E. 
Dozler. © Atlanta Envelope Co. Se 
Southern Envelope Manufacturers, 
Aeco-Sem accepted designation; 
10Nov60; KK1 55*77. 

AEROPLASTICS CORP. © 

Swim fun board. © lSep58; KK15581|8. 
Swing fun board, Jr. (Catalog no. 
S1221) NM: revision. © 15Nov60; 
KK1 558*9. 



AEROQUIP CORP. © 

Cargo control systems; brewer profits 
from series F system. (Application 
bulletin, 700-11) © 5Aug60; 
KK1 55736. 
Cargo control systems; catsup shipments 
protected. (Application bulletin, 
700-*) © 10Jun60; KK1 5365O. 
Cargo control systems; King converts 
to series E. (Application bulletin, 
700-20) © 8Nov60; 100.557*1. 
Cargo control systems; loader beams 
speed shipments. (Application 
bulletin, 700-19) © 8Nov60; 
KK1557*0. 
Cargo control systems; new Neptune 
vans use series E system. (Appli- 
cation bulletin, 700-8) © BJul60; 
KEL 55733. 
Cargo control systems; plaster board 
tie-down. (Application bulletin, 
700-l) © 10Jun60; KK1 536*7. 
Carg-* central systems; ratchet buckle 
is tie-down solution. (Application 
bulletin, 700-9) © 5Aug60; 
KK15573*. 



86 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



Aeroguip Corp. -Con. 

Cargo control systems; second deck 
allows specialized hauls. (Applica- 
tion bulletin, 700-5) © 10Jun60; 
KK155730. 

Cargo control, systems; series E pro- 
tects piggyback doors. (Application 
bulletin, 700-17) © 9Sep60; 
KK155739 • 

Cargo control systems; series E 
retrofit makes stock shelves. 
(Application bulletin, 700-7) 
© 5Aug60; KK155732. 

Cargo control systems; series E speeds 
safeway shipments. (Application 
bulletin, 700-16) © 110ct60; 
KKl 557 38. 

Cargo control systems; series F system 
speeds l">ad handling. (Application 
bulletin, 700-10) © 5Aug60; 
KK155735. 

Cargo control systems; series J system 
protects beer shipment. (Application 
bulletin, 700-5) © 10Jun60; 
KK153649. 

Cargo control systems; shoring bars 
for dairy trailer. (Application 
bulletin, 700-2) © 10Jun60; 
KK153648. 

Cargo control systems; six man-hours 
to convert elder van. ; Application 
bulletin, 700-6) © 10.Jun60; 
KK155731. 

Cargo control systems; van-tank uses 
4 ratchet buckle. (Application 
bulletin, 700-12) © 5Aug60; 
KCL;55757 ; , 
Hose proof test adapters. (Aircraft 
engineering bulletin, AEB-44) 
© 12Aug60; KK153645. 

New steel T-brace for second deck 
support, no. 3566. (Product 
bulletin, GLB 116) © 28jul60; 
KK1 53646. 

Retaining clamp design improvement, 
part no.90C.376. (Aircraft service 
bulletin, ASB-33) © 28jul60; 
KK1 53644. 

AFFILIATED DISTILLERS BRANDS CORP. SEE 
Schenley Distillers Co. 
AIR DEVICES, INC. © 

Agitair one motor, constant volume 
mixing boxes. Type series. 
Appl. author: Cortland N. O'Day. 
© 10Aug60; KK1 53396. 

Agitair registers, grilles, air con- 
trols, extruded aluminum grilles. 
Appl. author: Cortland N. O'Day. 
© 10Aug60; KK1 53397. 
Agitair square and rectangular air 
diffusers. with built-in diffusing 
vanes and high Induction jets. 
Appl. author: Cortland N. O'Day. 
NM: revision. © lSep60; KKI5372O. 
Completely redesigned Agitair high 
velocity, constant volume hi-vel 
boxes. Type T series, two motors. 
Appl. author: Cortland N. O'Day. 
© 15Jul60; KK153398. 

AIRESOL DIVISION, J. 0. BERKMAN & CO. 
SEE Berkman (J. G.) & Co. Airesol 
Division. 

ALBIN, CHARLES H. SEE Show-House. 

ALCONOX, INC. © 

Specify; Alconox, the master cleaner. 
World's finest detergent. Alcojet; 
Alcotabs. © 24Sep60; KKI55966. 



ALCONOX, INC. H & L PRODUCTS. 
H & L Products. 



SEE 



ALCORT, INC. © 

Assembly Instructions for building your 
Sunfish kit. © 2Jun60; KK1 52640. 



ALLEN (MARK) CO. © 

New, diamond glo, Kontrol; hair 
spray 'n set. Contents: 15 av. oz . 
© 8Jul60; KK1 53035. 



ALTHEIMER & BAER, INC. © 

Now at the lowest price In Dormeyer 
mixer history; 3 speed electric 
mixer with stand. Tipton's. (In 
News-star, Shawnee, Okla.) Appl. 
author: Milton L. Altheimer. 
© =Aug60; KK155537. 
Only while 488 last; modern desk & 
chair. Kay Jewelers. (in San Jose 
mercury-news , Aug. 7, I960, section 
2) Appl. author: Milton L. 
Althefcnor. . © 7Aug60; KK153538. 
Sale priced to win 1,000 new custom- 
ers: poly-foam seat gossip bench, 
phone desk & 3-way lamp. Grand 
Leader, (in Journal -gazette, Fort 
Wayne, comics) Appl. author: Milton 
L. Altheimer. © 7Aug60; KK154333- 
Semi -porcelain dinnerware plus stain- 
less tableware; beauty rose pattern. 
Grand Leader. (In Journal-gazette, 
Fort Wayne) Appl. author: Milton L. 
Altheimer. © 7Aug60; KK153539. 
3-turret lens movie camera, camera- 
projector, and all equipment. 
(Movie camera & projector) Grand 
Leader. (in Journal -gazette, Fort 
Wayne, Aug. 21, I960, comics, p. 5) 
Appl. author: Milton L. Altheimer. 
© 21Aug60; KK1 54035. 



ALTNOW, GEORGE GUSTAV. 

Pacific Wire-Grams. 

Wire Works Co. 



SEE Pacific 



ALVARADIO INDUSTRIES. 

Alvaradio warehouse busting out sale. 
By Harry Gartsman. AN/VRC-4 marine 
radio & other items. © Alvaradio 
Industries, a division of Standard 
Electronics, Inc.; Uun60; KK1 52365. 

AMALGAMATED- SUGAR CO. © 

Free entry blank, take one. Enter 
the White Satin KPTV magic sugar 
bowl c6ntest. Appl I author: Pacific 
National Advertising Agency. 
© 10Feb60; KK152599. 

AMBROSIA CHOCOLATE CO. © 

Duffner's chocolate fudge chip ice 

cream; Bulk Pak. l/2 gal. liquid. 

Appl. author: KVP Sutherland Paper 

Co. © 9Jul60; KK153099. 
Highlander fondant chocolate ice 

cream; Bulk Pak. l/2 gal. liquid. 

Appl. author: KVP Sutherland Paper 

Co. © 12Jul60; KK1 53098. 

AMERICAN BREWERY, INC. © 

Nobody reads ads about beer. American; 
Dortmunder; Shannon cream stout. 
(In The Sun, Baltimore, Aug. 16, 
i960, p. 21) Appl. author: Van Sant, 
Dugdale & Co., Inc. © l6Aug60; 
KK1 53265. 
To all drivers: If you should have 

trouble on the highways this weekend, 
look for us. Special American beer 
courtesy trucks. (in The Evening 
sun, Baltimore, Sept. 1, i960, d.25) 
Appl. author: Van Sant-Dugdale & Co., 
Inc. © lSep60; KKI53679. 

AMERICAN CAN CO. DIXIE CUP DIVISION. © 
Coffee men demonstrate their best 

brews in Dixie Mira-Glaze cup3. (in 
The Saturday evening post, June 18, 
I960, p. 53) Appl. author: Hicks & 
Greist, Inc. © 13Jun60; KK152674. 
Easter design. Easter egg coloring. 
No. 2182. 12 fl. oz. © 22Sep60; 
KK1 54442. 
Easter design. Easter egg hunt. 
No. 2182. 12 fl. oz. © 22Sep60; 
KK154443 . 

Easter design. Easter fun. No. 2182. 

12 fl. oz. © 22Sep60; KK154439. 
Easter design. Easter morning. 

No. 2182. 12 fl. oz. © 22Sep60; 

KK154441. 

Easter design. Easter pets. No. 2182. 
12 fl. oz. © 22Sep60; KK154440. 



Kids flip for cooling drinks in cups 
from a Dixie dispenser. (in The 
Saturday evening post, Aug. 13, 
i960, p. 49) Appl. author: Hicks & 
Greist. Inc. © 8Aug60; KK153056. 

Kids love to call time out with Dixie 
cups from a Dixie dispenser. (In 
The Saturday evening post, Oct. 1, 
i960, p. 47) Appl. author: Hicks & 
Greist, Inc. © 26Sep60; KK154239. 

Nothing harmonizes with kids like cups 
from a Dixie dispenser. (In The 
Saturday evening post, July 9, I960, 
P. 5) Appl. author: Hicks & Greist, 
Inc. © 5Jul60; KK1 52404. 

Petal design. Dixie cup. N0.I85. 
9 fl. oz. © l6Nov60; KKl 54982. 

To each his own clean Dixie cup. (In 
The Saturday evening post, Oct. 29, 
I960, p. 3 of cover) Appl. author: 
Hicks & Greist, Inc. © 240ct60; 
KK155420. 

What's in a Dixie cup that you never 
outgrow? (In The Saturday evening 
post, Aug. 27, I960, p. 53) Appl. 
author: Hicks & Greist, Inc. 
© 22Aug60; KK153438. 

AMERICAN CAN CO. MARATHON DIVISION. © 
Bonus white enriched bread. Wt. 1 lb. 
11 oz. © 70ct60; KKl 54798. 

AMERICAN CAN CO. MARATHON DIVISION. 
NORTHERN PAPER MILLS. SEE Northern 
Paper Mills. 



AMERICAN GREASE STICK CO. © 

Part-Ease heat control valve loosener 
& lubricant. Contents: 8 fl. oz. 
© l6Aug60; KKl 54411. 

AMERICAN LEGION. © 

Encourage scholastic achievement, plan 
a balanced school program now. 
School award program & other items. 
Appl. author: James S. Whitfield. 
© 2Sep60; KK153612. 
These shirts are perfect for bowling, 
post activities, meetings, conven- 
tions; official sportshirts for 
Legionnaires. Appl. author: James 
S. Whitfield. © 5Aug60; KK153080. 

AMERICAN MACHINE & FOUNDRY CO. © 

AMF Lowerator self -leveling dispensers. 
SRC & other dispensers. Price 
schedule, effective May 1, i960. 
© 9May60; KKl 53491. 

Mrs. Anthony Drexel Duke follows 
through at another magic triangle 
bowling center, (in Sports illus- 
trated) © 28Jul60; KKI55515. 

Mrs. Edwin C. Callan ... like so many 
others, she finds that bowling's 
best in the sociable atmosphere of a 
modern AMF center. (in The New York- 
er) © 17Aug60; KKI55516. 

Mrs. Robert M. Cushing ... photographed 
at another new magic triangle bowling 
center, (in Sports illustrated) 
© 23Jun60; KKl 55514. 

iMERICAN MONORAIL CO. © 
Explore inner space, (in Factory, 
June I960, p. 35) © Uun60: 
KK152284. 

AMERICAN MONORAIL CO. CONVEYOR- DIVI- 
SION. © 

American Cable-Way eliminates spoil- 
age. (In Production equipment, 
June I960, p. 20) Appl. author: 
George E. Duff, George E. Duff Ad- 
vertising. © Uun60; KKl 52457. 
American chalnless conveyor helps RCA 
produce color TV tubes. (In Auto- 
mation, Sept. I960, p. 153) © lSep60; 
KKl 54033. 
Burn-off, paint and bake for less; 
American Cable-Way. (In Automation, 
May I960, p. 177) Appl. author: 
George E. Duff, George E. Duff Ad- 
vertising. © lMay60; KKl 52456. 



1960 



CURRENT REGISTRATIONS 



87 



Low-cost way to move sliver lap over- 
head; American Cable-Way. (in Tex- 
tile industries, June I960, p. 174) 
Appl. author: George E. Duff, 
George E. Duff Advertising. 
© Uun60; KK1 52458. 

AMERICAN OLEAN TILE CO., INC. © 

Ceramic tile for beauty that lasts a 
housetime; American Olean tile 
creates a handsome bathroom scheme 
featuring the rich texture contrast 
with glazed and unglazed tile. 
(Pad no. 19) Appl. author: Arndt, 
Preston, Chapin, Lamb & Keen, Inc. 
© 15Feb60; KK1 529*5. 

Ceramic tile for beauty that lasts a 
housetime; American Olean tile in 
the new crystalline glazes and deco- 
rative Scored Tile designs bring a 
rich new texture and pattern interest 
to bathroom color schemes. (Pad 
no. 22) Appl. author: Arndt, Preston, 
Chapin, Lamb & Keen, Inc. © 15Feb60; 
KK1 52947. 

Ceramic tile for beauty that lasts a 
housetime; American Olean unglazed 
ceramic mosaics bring an attractive 
feeling of softness and warmth to a 
bathroom color scheme. (Pad no. 20) 
Appl. author: Arndt, Preston, Chapin, 
Lamb & Keen, Inc. © 15Feb60; 
KK1 52946. 

Ceramic tile for beauty that lasts a 
housetime; large size tiles can be 
used effectively in creating fresh 
and colorful bathroom treatments like 
thin. (Pad no. 21) Appl. author: 
Arndt, Preston, Chapin, Lamb & Keen, 
Inc. © 15Peb60; KK1 52638. 

AMERICAN RADIATOR & STANDARD SANITARY 
CORP. INDUSTRIAL DIVISION. © 
Knock out that big sales hurdle, the 
initial investment, with American- 
Standard leasing plan. (Bulletin 
B-6529) © 29Jun60; KK1 53658. 

AMERICAN SEATING CO. © 

Pev; ends for church folding chairs. 
© 28Nov60; KK1 55472. 



AMERICAN STERILIZER CO. © 

Amsco flexible film laboratory dry 
box. Appl. author: Gordon S. Altman, 
© 20Aug60; KK1 53435. 
For quick, positive removal of rust, 
lime and scale from hospital equip- 
ment, Amsco Sanipro-H. Appl. au- 
thor: Gordon S. Altman. © 29Jun60; 
KK1 52588. 

AMERICAN THERMOS PRODUCTS CO. © 

New Thermos brand Perma-Case vacuum 
bottle. No. 2202. Standard neck, 
pint size. © 28Aug60; KK154992. 

Outing kit, by Thermos; contains 2 
quart-size vacuum bottles, for hot 
and cold liquids, plus two large 
size food containers. Display band. 
© 280ct60; KK155130. 

Thermos brand outing kit. Contains: 
2 quart -size Thermos brand vacuum 
bottles plus 2 handy, large capacity 
sandwich or food boxes. (Form 
300K-60) © 28Aug60; KK154457. 

Thermos brand stadium kit. No. 3278. 
© 70ct6O; KK1 55796. 



AMERICAN TOBACCO CO. © 

Dual filter does it; Tareyton. Large 
cigarette pack & boat scene. (in 
Newsweek, June 27, i960, p. 4 of 
cover) Appl. author: L. C. Gum- 
binner Advertising Agency. 
© 23Jun60; KK152700. 

Dual filter does it; Tareyton. Large 
cigarette pack & golf scene. (In 
Newsweek, May 30, i960, p. 4 of cov- 
er) Appl. author: L. C. Gumbinner 
Advertising Agency. © 26May60; 
KK152701. 



Filters for flavor, finest flavor by 
far; Tareyton. Cruise ship scene. 
(In Newsweek, Nov. 14, i960, p. 4 of 
cover) Appl. author: L. C. Gumbin- 
ner Advertising Agency. © 9Nov60; 
KK155184. 

Filters for flavor, finest flavor by 
far; Tareyton. Hunting scene. (In 
Newsweek, Oct. 17, I960, p. 4 of 
cover) Appl. author: L. C. Gum- 
binner Advertising Agency. 
© 120ct60; KK154638. 

Filters for flavor, finest flavor by 
far; Tareyton. Hunting scene, (in 
University of Washington daily, 
Aug. 11, I960, p. 27) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© HAug60; KK1 53616. 

Filters for flavor, finest flavor by 
far; Tareyton. Large cigarette pack 
& ranch scene. (In The Daily lass-o, 
Texas Woman ' s University . Denton, 
Tex., Sept. 19, I960, p. 4) Appl. 
author: Lawrence C. Gumbinner Adver- 
tising Agency. © 19Sep60; KK154370. 

Filters for flavor, finest flavor by 
far; Tareyton. Ranch scene, (in 
Newsweek, Aug. 22, i960, p. 4 of 
cover) Appl. author: L. C. Gumbinner 
Advertising Agency. © 17Aug60; 
KK1 53617. 

Filters for flavor, finest flavor by 
far; Tareyton. Skiing scene, (in 
Sunday news, New York, Dec. 14, 
i960, coloroto magazine, p. 25) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 4Dec60; KK1 55482. 

Filters for flavor, the finest by 
far; Tareyton. Harness racing 
scene, (in Newsweek, July 25, i960, 
p. 4 of cover) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 20Jul60; KK1 53618. 

Get satisfying flavor, so friendly to 
your taste; Pall Mall. [Slice of 
tomato] (In Newsweek, Aug. 8, i960, 
p. 21) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 3Aug60; KKI53063. 

Happiest smoking since filters began; 
new Riviera with the cool green 
filter inside. (in The Tacoma news 
tribune, Mar. 28, I960, p.15) Appl. 
author: Sullivan, Stauffer, Colwell 
& Bayles, Inc. © 28Mar60; KK1 52453. 

Le-shanah tovah tikatevu. Herbert 
Tareyton & 4 other brands. (Happy 
new year) Title transliterated from 
the Hebrew. (in Forward, Sept. 21, 
i960, p. 3) Appl. author: L. C. Gum- 
binner Advertising Agency. 
© 21Sep60; KK154371. 

No filter, all tobacco; smoke the 
quality king with the tailored tip. 
Herbert Tareyton. Hand & pack. 
(In Portland evening express, 
Oct. 10, I960, p. 8) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 100ct60; KK154637. 

No filter, all tobacco; smoke the 
quality king with the tailored tip. 
Herbert Tareyton. Hand and pack, 
(in Portland evening express, 
Oct. 17, i960, p. 10) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 170ct60j KK154786. 

No filter, all tobacco; smoke the 
quality king with the tailored tip. 
Herbert Tareyton. Hand & pack, 
border around ad. (in Portland 
evening express, Oct. 5, i960, p. 28) 
Appl. author: L. C. Gumbinner Adver- 
tising Agency. © 50ct60; KK154639. 

No filter, all tobacco; smoke the 
quality king with the tailored tip. 
Herbert Tareyton. Pack & ashtray. 
(in Portland evening express, 
Oct. 3, I960, p. 9) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© 30ct60; KK154642. 



No filter, all tobacco; smoke the 
quality king with the tailored tip. 
Herbert Tareyton. Pack with tone 
background, (in Portland evening 
express, Oct. 13, i960, p.15) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 130ct60; KK154643. 
Remember all your friends who remember 
how great cigarettes used to taste; 
this Christmas give cartons of 
Luckles. Lucky Strike, (in True, 
Dec. i960, p. 65) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © l8Nov60; KK1 55520. 
Remember how great cigarettes used to 
taste? Luckies still do; Lucky 
Strike. [Couple reading postcard by 
mailbox] (In Look, Sept. 27, I960) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 13Sep60; 
KK154082. 
Remember how great cigarettes used to 
taste? Luckies still do; Lucky 
Strike. [-Couple sitting on] porch. 
(In Farm journal, Aug. i960) Appl. 
author: Batten, Barton, Dur3tine & 
Osborn, Inc. © l6Jul60; KK153559. 
Remember how great cigarettes used to 
taste? Luckies still ">o. Lucky 
Strike. [Couple walking through 
autumn leaves] (In The Saturday 
evening post, Oct. 8, i960) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 40ct60; KK155299. 
Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Endorsed by Ira Aldrldge. 
(In Ebony, Nov. i960, p. 28) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 200ct60; KK1 55295. 
Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Endorsed by Louise Jeffer- 
son, (in Ebony, Sept. I960, p. 9) 
Appl. author: Batten, Barton, Durstine 
& Osborn, Inc. © l8Aug60; KK1 53686. 
Remember how great cigarettes used to 
taste? Luckies still do; Lucky 
Strike. Endorsed by Louise Jeffer- 
son, (in The Baltimore Afro-Ameri- 
can, July 5, I960) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 5Jul60; KKI52838. 
Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Endorsed by Ulysses Kay. 
(In Ebony, July I960, p. 9) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © l6Jun60; KK1 52425. 
Remember how great cigarettes used to 
taste? Luckies still do. Lucky 
Strike. Fisherman. (In Life, 
June 27, I960, p. 4 of cover) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 23Jun60; KK1 52424. 
Tareyton really tastes great, says 
Jim Gilliam, (in Ebony, Oct. i960, 
p. 44) Appl. author: L. C. Gumbinner 
Advertising Agency. © l6Sep60; 
KK154640. 
Tareyton really tastes great, says Jim 
Gilliam. (In Washington Afro-Ameri- 
can, Sept. 24, i960, p. 5) Appl. 
author: Lawrence C. Gumbinner Adver- 
tising Agency. © 24Sep60; KK154369. 

Tareyton scores big in taste, says 
Tommy Davis. (In Washington Afro- 
American, Nov. 15, i960, p. 8) Appl. 
author: L. C. Gumbinner Advertising 
Agency. © 15Nov60; KKI55186. 
Tareyton sure has the taste, says 
Willie Mays, (in The Register, The 
Agricultural & Technical College, 
Sept. 16, i960, p. 5) Appl. author: 
L. C. Gumbinner Advertising Agency. 
© l6Sep60; KK154641. 

The taste comes clean through the 
chlorophyll green; Riviera. (In 
Republic and gazette. Phoenix, 
Ariz., June 27, i960) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 27Jun60; KKI53076. 



88 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



American Tobacco Co. -Con. 

The taste comes clean through the 
chlorophyll green ; Riviera, (in 
The Phoenix gazette, July 5, I960, 
p. 29) Appl. author: Sullivan, Stauf- 
fer, Colwell & Bayles, Inc. 
© 5 Jul 60; KK1 53604. 

The taste comes clean through the 
chlorophyll green; that's why 
Riviera tastes so happily rich. (in 
Republic and gazette, Phoenix, June 
20, I960) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 20Jun60; KK1 52577. 

The taste comes clean through the 
chlorophyll green; that's why 
Riviera tastes so happily rich, yet 
so coolingly mild. (In Republic, 
gazette, Phoenix, Ariz., June 13, 
i960) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 13Jun60; KKI52698. 

The taste comes clean through the un- 
seen green; Riviera. (in The 
Seattle times, June 30, I960, 
p. 44) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 30Jun60; KK1 52723. 

The taste comes clean through the 
unseen green; Riviera, (in The 
Tacoma news tribune, June 20, i960, 
p. 15) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 20Jun60; KK1 52299. 

The taste comes clean through the un- 
seen green; Riviera, (in The Tacoma 
news tribune, July 5, I960, p. 13) 
Appl. autnor: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 5Jul60; 
KK153627. 

The taste comes clean through the un- 
seen green; that's why Riviera 
tastes so happily rich, yet so cool- 
ingly mild. (In The Seattle times, 
June 13, I960, p. 40) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. © 13Jun60; KK152916. 

Taste Pall Mall, so good, good. good. 
(In Life, Dec. 5, I960, p. 61) Appl. 
author; Sullivan, Stauffer, Colwell 
& Bayles, Inc. © lDec60; KK155316. 

Taste Pall Mall, so good, good, good. 
(In The Saturday evening post, 
Oct. 1, I960, p. 43) Appl. author: 
Sullivan, Stauffer, Colwell & Bayles, 
Inc. © 27Sep60; KK154216. 
ANCIENT AGE DISTILLING CO. © 

How to make a good impression on a 
blind date. Sports idea contest. 
(In Sports afield, Sept. I960, p. 5) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Aug60; KK1 53706. 

How to make a worm irresistible. Sports 
idea contest, (in Sports afield, Aug. 
I960, p.l) Appl. author: Doyle Dane 
Bernbach, Inc. © 25Jul60; KK1 53701. 

How to pick up bait along the way. 
Sports idea contest. (In Sports 
afield, Oct. I960, p. 7) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 25Sep60; KK154515- 

How vanity captures coons. Sports 
idea contest, (in Sport3 afield, 
July I960, p. 67) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Jun60; KK1 52730. 

What the well-dressed sports car 
driver should wear. Sports idea 
contest, (in Sports car illustrated, 
Oct. I960, p. 5) Appl. author: Doyle 
Dane Bernbach, Inc. © lSep60; 
KK1 53705. 

ANDERSON CO. © 

ANC0 original equipment replacement 
windshield wiper arms and blades. 
(Form 04-0579) © 100ct60; KK155345- 

Dealer's request for replacement of 
ANC0 products lost by fire, flood, 
windstorm, earthquake, or other acts 
of God. (Form 04-0583) © l80ct60; 
KK1 55344. 

How to install Anco Universal heavy- 
duty arm. (Form 04-0575) 
© l4Sep60; KK155W 



Mr. Dealer, here is how you get back 
promptly all your ANCO box-flap 
cash. (Form 04-0580) © 9Jun60j 
100.553^. 

ANEMOSTAT CORP. OP AMERICA. © 

Diffus-A-Plate; type DP. Draftless 
aspirating air diff users. (Catalog 
DAP -71) Appl. author: Jess H. 
Cloud. © 28Jun60; KK152914. 

ANGOSTURA-WUPPERMANN CORP. © 

Dash it on the rocks before you pour 
the gin; aromatic bitters. (In 
Sports illustrated, Oct. 3, I960, 
p. 96) Appl. author: Foote, Cone & 
Belding. © 30Sep60; KK155064. 
Dash it on the rocks before you pour 
the whiskey; aromatic bitters. (In 
Sports illustrated, Sept. 26, I960, 
p. 9) Appl. author: Foote, Cone & 
BeldinK. © 23Sep60; KK155063. 

ANHEUSER BUSCH, INC. © 

After you've put down the industrial 
revolution, enjoy a Busch Bavarian. 
(In Chaff, Nov. i960, p. 5) Appl. 
author: Robert De Havilland. 
© lNov60; KK155389. 
After you've survived the Peloponne- 
sian War, enjoy a Busch Bavarian. 
(In Chaff, Oct. i960, p.50) Appl. 
author: Robert De Havilland. 
© 10ct60; KK1 54925. 
Busch Bavarian brings you The Hawks. 
St. Louis Hawks 1960-61 home sched- 
ule. (In Globe -democrat Sunday 
magazine, Oct. 23, I960, p. 16 -17) 
Appl. author: Russell Dopke. 
© 230ct60; KK154635- 
Thanks to you, America's fastest grow- 
ing favorite; Busch Bavarian beer. 
(In The Missouri grocer, Oct. i960, 
p. 5) Appl. author: Robert De Havil- 
land. © 10ct60; KK154922. 

ANIMAL HEALTH DEPT., ARMOUR PHARMACEUTI- 
CAL CO. SEE Armour Pharmaceutical 
Co. Animal Health Dept. 

ANTLE (L. L.) & CO., INC. © 

ANCO Kountry Kure, a marinade to pro- 
vide a country ham flavor to ordi- 
nary cured ham. Appl. author: W. D. 
Bailey, Jr. © l8Jan60; KK155337. 
G & M Kountry Kure ham sauce, for 
country flavored ham. (ANCO Kountry 
Kure ham sauce) Contents 8 ozs. 
Appl. author: W. D. Bailey, Jr. 
NM: additions. © 7Jul60; KK1 55338. 
Vege-Fresh anti-oxidant; use to retain 
color of fresh vegetables and peeled 
fruits. Net weight 1 lb. Appl. au- 
thor: W. D. Bailey, Jr. © 1Nov60; 
KK1 55859. 



ANTLES (L. C.) POLLEN SUPPLIES CO. 

L. C. Antles pollen honey, a honey and 
pollen spread. Net weight 16 oz. 
© Leo C. Antles d.b.a. L. C. Antles 
Pollen Supplies Co.; 6jun60; 
KK1 52503. 

L. C. Antles pollen gold, a pollen- 
honey food. Net weight 8 oz. 
© Leo C. Antles d.b.a. L. C. Antles 
Pollen Supplies Co.; 15Jun60; 
KK152504. 

ANTLES, LEO C. SEE Antles (L. C.) 
Pollen Supplies Co. 

APON RECORD CORP. © 

Budapest. Apon-2739. © 19Sep60; 

KK1 53877. 
Czech polkas and waltzes. (Ceske 
polky a valciky) Apon-2441. 
© 15May60; *KK153655. 
Mother's song. (Mamicka) Apon-2458 
© 15Jun60; KK153654. 

Slrotek. Apon-246l. © 15Jul60: 

KK1 53652. 
Tulacek. Apon-2462. © 10Aug60; 

KK1 53653. 



ARDEN (ELIZABETH) SALES CORP. © 

The forest of Arden; for men. Eau de 
cologne; eau de toilette; after shave 
lotion, (in The New Yorker, Aug. 20, 
I960, p. 68) © l8Aug60; KK1 53^03- 

ARMOUR PHARMACEUTICAL CO. © 

Armour Pharmaceutical Company extends 
its thankp to the profession. (In 
Medical economics, Nov. 7, i960, 
p. 303) © 310ct60; KK154917. 

Controlled inflammation, curtailed 
swelling, curbed pain in pelvic 
inflammatory disease and in episiot- 
omy; Chymoral tabs no. 24. (In Sur- 
gery, gynecology & obstetrics, July 
i960, p. 30) © Uul60; KK153451. 

Controlled inflammation, liquefied 
viscid mucus, relieved discomfort 
in respiratory Inflammation; Chymoral 
tabs no. 24. (in Annals of internal 
medicine, July i960, p. 35) 
© 15Jul60; KK153449. 

Dehydration? Malnutrition? Debilita- 
tion? Tissue depletion? New, for 
large animals, for small animals, 
Arllvite. (in Journal of American 
Veterinary Medical Association, 
Nov. 1, I960, p. 16) © 280ct60; 
KK154918. 

Freedom from anginal attacks. Pentri- 
tol Tempules, controlled disintegra- 
tion capsules. (in Medical digest, 
Aug. i960, p. 96) © 10Aug60; 
KK153450. 

How to save your bacon; prevent hog 
cholera with Antrate-H.C. Armovac-A. 
(in National hog farmer, Sept. i960, 
p. 14) © 2Sep60; KK154430. 

In accidental or surgical trauma; 
Chymora] tabs no. 24. A new oral 
anti-inflammatory enzyme tablet 
formulated especially for intestinal 
absorption. (in Journal of the Ameri- 
can Medical Assn., July 2, i960, 
p. 66) © 29Jun60; KK1 53233. 

In accidental or surgical trauma; 
Chymora" tabs no. 24. Chymoral pro- 
duced good to excellent results In 8 
out of every 10 cases, (in Medical 
times, July i960, p.l88a) © 5Jul60; 
KK1 53231. 

In ocular trauma or inflammation; in 
rhinitis, sinusitis and asthma; 
Chymar aqueous, oil, buccal. (in 
The Eye, ear, nose and throat month- 
ly, June I960, p. 476) © 6jun60; 
KK152580. 

In otitis externa, 91$ excellent or 

good results with Chymar ointment. 

(In The Eye, ear, nose and throat 

monthly, July i960, p.609) 

© 5Jul60; KKI52583. 
In peptic ulcer; in wounds. Chymar 

buccal, aqueous oil. (in The 

Modern hospital, May i960, p. 132) 

© 9May60; KK1 52792. 

In respiratory inflammation; Chymoral 
tabs, (in The Journal of the Ameri- 
can Medical Assn., July 16, i960, 
p. 69) © 13Jul60; KK152791. 

In the good old summer time, your 
doctors will be seeing more contact 
dermatitis; Chymar ointment, (in 
The American druggist, July 11, I960, 
p. 33) © 8Jul60; KK152794. 

New prescriptions for you; Chymoral 
tablets. (in The Rocky Mountain 
druggist, June i960, p. 4) © 5Jun60; 
KK152582. 

One of the most useful tools available 
for diagnosis and treatment of 
thyroid diseases; Thytropar. (in 
Medical economics, Oct. 24, I960, 
p. 26) © 170ct60; KK1 54732. 

Outclasses all rivals; Dabs, with 
Maxibon. The vitamin -mineral tablet 
with unequaled sniff, taste, crunch 
appeal, (in The Midwest boxer club 
catalog, Oct. 9, I960, p. 3 of cover) 
© 40c t60; KK1 54888. 



1960 



CURRENT REGISTRATIONS 



Seen often of late, stock ahead. 
Chymoral, the oral systemic anti- 
Inflammatory enzyme. (in Drug 
topics, Nov. 21, I960, p. 22) 
© 21Nov60; KK155558. 
Systemic route to faster healing at 
any location; Chymar aqueous or In 
oil. Controls inflammation, swell- 
ing and pain, (in American journal 
of hospital pharmacy, Sept. i960, 
p. 23) © 10Sep60; KK154429. 
What a boost Armidexan gives; the blue 
ribbon iron for blue ribbon pigs. 
(In Prairie farmer, Sept. 17, I960, 
p. 58) © l4Sep60; KK154733. 
When you see pyoderma or other in- 
flammatory skin conditions; Chymar 
ointment, (in The Journal of the 
American Medical Assn., July 16, 
I960, p. 68) © l?Jul60; KK1 52793. 

ARMOUR PHARMACEUTICAL CO. ANIMAL HEALTH 

DEPT. © 

Designed for the busy practitioner; 
handle more pigs In less time with 
standard equipment. Antrate-H.C. ; 
Armovac-A; Sweb. (in Auburn veteri- 
narian, fall 1959, p. 3) © Armour 
Pharmaceutical Co., Animal Health 
Dept. (in notice: Armour Pharmaceuti- 
cal Co.); 1Nov59; KK153234. 

Dog3 and cats can't resist 'em; Dabs 
with Maxibon, the new vitamin- 
mineral tablet. (In Dog world, May 
I960, p. 15) © 15Apr60; KK152581. 

When the skin is broken, inflamed, in- 
fected, Kymar ointment. (in Journal 
of the American Veterinary Medical 
Assn., July 1, i960, p. 25) ©Armour 
Pharmaceutical Co., Animal Health 
Dept. (in notice: Armour Pharmaceuti- 
cal Co.); 28Jun60; KK1 53232. 

Anti-inflammatory therapy by intra- 
muscular Injection establishes a 
vigorous healing climate. Kymar; 
Kymar ointment. (in Journal of the 
American Veterinary Medical Associa- 
tion, Nov. 15, i960, p. 12) © Armour 
Pharmaceutical Co., Veterinary Dept. 
(in notice: Armour Pharmaceutical 
Co.); 12Nov60; KK155559. 

ARMCUR PHARMACEUTICAL CO. VETERINARY 

DEPT. © 
Best Insurance against baby pig anemia; 
Nonemlc. (in Iowa veterinarian, 
July-Aug. I960, p. 9) © Uul60; 
KK1 53520. 
Sit back and relax during parturitions. 
P.O. P., purified oxytocic principle, 
(in Journal of the American Veteri- 
nary Association, Nov. 15, i960, 
p. 13) © Armour Pharmaceutical Co., 
Veterinary Dept. (in notice: Armour 
Pharmaceutical Co.); 12Nov60; 
KKI55555. 

ARNDT -PALMER LABORATORIES, INC. © 

Instructions for used car appearance 
reconditioning for faster turnover, 
at greater profits. Engines, in- 
teriors, trunks, all can be made to 
look like new. Appl. author: W. P. 
Palmer. NM: revisions & additions. 
© 21 Jul 60; KK1 53820. 

ARNOLD BAKERS, INC. © 

Brick oven brown 'n' serve French 
bread. Net weight 10 oz. 
© 120ct60; KK1 5*500. 
Enriched Grecian sesame bread. Net 

weight 10 oz. © 22Sep60; KK15391+9. 
Fun bun. 8 buns sliced. Net wt. 
10 1/2 ounces. © 29Jun60: 
KK152313. 



ART JEWELERS' SUPPLIES CO. © 

Mr. Dip. Mr. Dip cleans 'n shines 
Jewelery. 8 ounces. Appl. author: 
Carl Weissman. © lApr60; KKI525O5. 



ARWELL, INC. © 

A super race of insects. Pest control. 
© 2May60; KK152510. 



ASH & CO. © 

Attention: Industrial supplies buyer. 
Save on your tool costs; since 1937- 
Cratex rubberized abrasives & other 
tools & supplies. Appl. author: 
Saul Ash. © 30Sep60; KK154345. 
Mr. Special. Handy reference chart; 
save on your tool costs. Special 
size reamers; special taps; decimal 
equivalent of millimeters. Appl. 
author: Saul Ash. © 13Jul60; 
KK152686 . 
Save on your tool costs. Mr. Special; 
8 pages packed full of special buys. 
Taper shank drill set & other tools. 
Appl. author: Saul Ash. © 7Sep60; 
KK1 53807. 

ASSOCIATED ALLIED INDUSTRIES, INC. © 
Coloroof, cold asbestos coating. 
Mobilhome aluminum. Appl. author: 
Robert C. Weyher. © 3Feb60; 
KKI52665. 

ASSOCIATION OF BETTER BUSINESS BUREAUS, 
INC. © 

Facts you should know, questions you 
should ask about the pre -arrangement 
and pre-financing of funeral3. 
© 9May60; KKI52939. 

ATLANTA ENVELOPE CO. SEE Aeco-Sem. 



ATLAS AUTOMOTIVE PRODUCTS, INC. © 

Mighty M Atlas A brand. Genuine Atlas 
bonded brakes. One axle set. Appl. 
author: Frank Schwartz. © 12Mar60; 
KK155187. 

ATLAS SUPPLY CO. © 

Built to even higher standards than 
tires on new cars. Tires, batteries, 
accessories, (in The Progressive 
farmer, Sept. i960, p. 24-25) Appl. 
author: McCann-Erickson, Inc. 
© 15Aug60; KK1 53666. 

AUDIO FIDELITY, INC. © 

Baldwin organ and bongos, bongos, 
bongos, bongos doctored for super 
stereo. © lNov60; KK1 55491. 

Banjo at the Gaslight Club. Marty 
Grosz and his Gaslighters. 
AFSD 5933. © lSep60; KK154071. 
Berlin with love. Jo Baslle, his 
accordion & orchestra. AFSD 5944. 
© 1Nov60; KK155490. 
Clancy Hayes' Dixieland band. 
AFSD 5937. © 1Nov60; KK155492. 
Dances of Port Said, v.5. Mohammed 
El-Bakkar and his oriental ensemble. 
AFSD 5922. © lSep60; KK154075- 
Encore Italiano. Johnny Puleo and 
hi a Harmonica Gang. AFSD 5931. 
© lSep60; KK1 54077. 
Hit songs from the hit show, Irma 
La Douce. Jo Basile, his accordion 
& orchestra. AFSD 5949. © lSep60; 
KK154081. 
Louie and the Dukes of Dixieland. 
AFSD 5924. © lSep60; KK154078. 
Merry-go-round & circus calliope music, 
v.5. Leo Berry, giant Wurlltzer 
organ. AFSD 5903 . © lSep60; 
KK1 54080. 
Moscow with love-. Joe Baslle, his 
accordion & orch. AFSD 5940. 
© lSep60; KK154076. 
Myron Cohen, America's funniest story- 
teller at his best. AFLP 701. 
© lSep60; KK1 54079. 
Patachou sings hit songs from hit 
Broadway shows in French & English. 
Jo Basile, his accordion & orchestra. 
AFSD 5948. © 1Nov60; KK155488. 



Per-cus-sive big band Jazz doctored 
for super-stereo. DFS 7005 . 
© 1Nov60; KK1 55489. 

Per-cus-sive Jazz doctored for super- 
stereo. DFS 7002. © lSep60; 
KK154073. 

Per-cus-sive Latino cha cha cha 
doctored for super-stereo. 
DFS 7003. © lSep60; KK154074. 

Per-cus-sive vaudeville, the big 

theatrical sound doctored for super- 
stereo. DFS 7001. © lSep60; 
KK1 54072. 

Sound effects, volume 1. Doctored for 
super stereo. DFS 7006. © lDec60; 
KK155912. 

AURORA PLASTICS CORP. © 

The barnstormers customizing kit. 

Kit contains Curtis Jenny and De- 

Haviland DH4 scale models. No. 200. 

© 12Aug60; KK155333. 
Douglas DC-8 Jetliner; scale model 

plastic assembly kit. (Aurora hobby 

kits, kit no. 388-2. 49) © 19Sep60; 

KK1 55334. 
L-19 Bird Dog; the fastest starting 

model plane engine in the world. 

No. 251. © 300ct59; KK154914. 
P-47 Thunderbolt; the fastest starting 

model plane engine in the world. 

No. 252. © 7Dec59; KK154915. 

AUTO MATE CORP. 

Start-A-Matic automatic starter 

activator for automobiles, tractors, 
engines, boats. © Auto Mate Corp., 
Pres. James W. Huron; lbMay60; 
KK152280. 

AUTOMOTIVE DIVISION, ELECTRIC STORAGE 
BATTERY CO. SEE Electric Storage 
Battery Co. Automotive Division. 

AUTOMOTIVE ENGINEERING COMPANIES. © 

Enjoy years of new-car engine perform- 
ance with an Automatic Engineering 
exchange engine; $10,000 certified 
bank written guarantee for 37,500 
miles, (in San Francisco examiner, 
May 22, I960, section 3, P.3) NM: 
additions. © 22May60; KKI5265O. 
AUTOPOINT CO. © 

Add valuable name brand identification 
to your specialty & premium advertis- 
ing. Autopoint by Cory, syndicated 
trademark service. N0.6-IO6 & other 
pencils & pens. (Form no.A-79-B) 
Appl. author: Robert Ryan. 
© 30Sep60; KK155177. 
AVALON HILL CO. © 

There oughta' be a merit badges- Avalon 
Hill adult games. Gettysburg & 5 
other games, (in Boys' life, 
Nov. i960, p.7^) Appl. author: 
Emery Advertising Corp. © 250ct60; 
KK1 54696. 
AVCO DISTRIBUTING CORP. EZEE-FLOW 

DIVISION. © 

King size crop-profits are made only 
with the king of the spreaders. 
Model 120D & other spreaders. No. 
60-61. Appl. author: Hanson & 
Stevens, Inc. © 7Jul60; KK155256. 

New Ezee-Flow protecto-zone applicator 
for accurate metering and applica- 
tion of granular herbicides and in- 
secticides. EFA 101. Appl. author: 
Hanson & Stevens, Inc. © l80ct60; 
KKI55257. 

Put more Ezee-Flow grow power in your 
soil. Grow power that builds great- 
er crop profits. Model 88 Olympia & 
other spreaders. No. 59-60. Appl. 
author: Hanson & Stevens, Inc. 
© l8Jun60; KK155255. 

AVTS, INC. © 

How to be a hero though a treasurer; 
Rent-a-car. (in The Wall Street 
Journal, July 18, i960, p. 4) Appl. 
author: McCann-Erickson, Inc. 
© l8Jul60; KK152684. 



90 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AVIS, INC. -Con. 

How to build soft cushions from hard 
cash. Rent-a-Car. (in The Wall 
Street journal. New York, Sept. 19, 
i960, p. 15) Appl. author: McCann- 
Erickson, Inc. © 19Sep60; KK155092. 

How to make a molehill out of a 

mountain; rent-a-car. (in The Wall 
Street journal, Aug. 8, i960, p. 2) 
Appl. author: McCann-Erickson, Inc. 
© 8Aug60; KK1 53665. 
How to read ads for fun and profit; 
rent-a-car. (in The Wall Street 
journal, Aug. 29, I960, p. 4) Appl. 
author: McCann-Erlckson, Inc. 
© 29Aug60; KK15J664. 

How to track down missing profits. 
Rent-a-Car. (In The Wall Street 
journal, Oct. 10, i960, p. 10) Appl. 
author: McCann-Erlckson, Inc. 
© 100ct60; KK155088. 

Join the fun, get more done with Avis 
minute-saver service; rent-a-car. 
(in The Saturday evening post, 
July 9, I960, p. 84-85) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 5Jul60; KK1 53139. 

Rent-a-Car. Avis, of course, just as 
Avis is first with most extra serv- 
ices that make renting a car sheer 
pleasure for you. (In The Saturday 
evening post, Oct. 1, i960) Appl. 
author: McCann-Erlckson, Inc. 
© 27Sep60; KK155090. 

Rent-a-Car. For minute-saver service 
just pick up your phone and call. 
(In National geographic, Oct. i960) 
Appl. author: McCann-Erickson, Inc. 
© 30ct60; KK155091. 

Rent-a-Car, Join the fun, get more 
done with Avis minute-saver service. 
(In Time, Oct. 3, I960, p. 52-53) 
Appl. author: McCann-Erlckson, Inc. 
© 28Sep60; KK155089. 

Rent-a-Car minute-saver service gets 
you there faster. (In The Phila- 
delphia inquirer, Sept. 29, i960, 
p. 45) Appl. author: McCann-Erickson, 
Inc. © 29Sep60; KK155093. 

Wherever you go, Avis minute-saver 
service waits for you; rent-a-car. 
(In Time, July 11, I960, p. 95) 
Appl. author: McCann-Erickson, Inc. 
© 6Jul60; KK153138. 



AWARD PUB. CORP. © 

Persuasive percussion; monaural. 
Terry Snyder and the All Stars. 
(Command records, RS 33-800) 
© 19Jun59; KK153671. 
Provocative percussion: stereo. 

Enoch Light and the Light Brigade. 
(Command records, RS 806 SD) 
© 30Nov59; KK153670. 



B 



B & B STAMP CO., INC. © 

The bee stamps are the best stamps. 
Appl. author: A. J. Douds. © B & B 
Stamp Co., Inc., accepted alterna- 
tive designation of Blue Bonnet Dis- 
count Stamp Co., Inc.; 15Aug60; 
KK155585. 

B.B. SEE Beebe Bros. Manufacturing Co. 

BB. SEE Bright Beauty, Inc. 
B.B.C. SEE Broadview Baking Co. 
BEPCO. SEE BullDog Electric Products Co. 
B.I.I. SEE Beckman Instruments, Inc. 

BLCO. SEE Broacious Lumber Co. 

B.T.CO. SEE Bankers Trust Co., New York. 



BABBBJ, INC. © 

Industrial draft inducers. Appl. 

author: Joseph H. Babbin. © l8Nov60; 
KK155742. 

BABC0CK & WILCOX CO. © 

B & W refractories news. Appl. 
author: Jess H. Cloud, 
v. 4. 
no. 

1. © 27Sep60; KK1 54802. 

2. © 27Sep60; KK1 54803. 

3. © 170ct60; KK154804. 

BABSON BROS. CO. © 

If you want to save some money, your 
Surge service dealer is the right 
man to see. Diagonal or in-line 
stalls & 2 other milking stalls. 
(In Hoard's dairyman, June 25, I960, 
p. 4 of cover) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 25Jun60; KK153472. 
Surge cleans this zone of contamination. 
To produce the kind of milk that you 
would allow your own youngsters to 
drink, all parts of your milker pipe 
line must be entirely and completely 
clean. (in Hoard's dairyman, Oct. 10, 
I960, p. 4 of cover) Appl. author: 
Bert S. Gittins Advertising, Inc. 
© 100ct60; KK154234. 
Worth setting in concrete; milker 
stalls built by Surge. (in Hoard's 
dairyman, Aug. 10, i960, p. 4 of 
cover) Appl. author: Bert S. 
Gittins Advertising, Inc. © 10Aug60; 
KK1 53660. 

BACARDI IMPORTS, INC. © 

Be a drink expert; Puerto Rlcan rum. 
(In The Saturday evening post, 
Feb. 21, 1959, p. 99) Appl. author: 
Brooke, Smith, French & Dorrance, 
Inc. NM: revision. © 21Feb59; 
KK1 52509. 

BAGDASARIAN, ROSS. 

Around the world with the Chipmunks 
and David Seville . SEE Monarch 
Music Co., Inc. 
BAKER, FRED. 

Multiply chair appointments with R. 
N. time and motion-saving programs. 
SEE Rocky Mountain Metal Products 
Co. 
B/>KER, REX. 

Soeedball 'AcCee. SEE Snow Construc- 
tion Co. , Inc. 

BAKER BRUSH CO., INC. © 

When smooth strokes count, count en 
Baker smooth stroke brushes; paint 
brushes and rollers. (in Popular 
mechanics, Apr. 1959, p. 272) 
© 29Mar59; KK1 53536. 

BALE PIN CO. © 

Award and membership pins for science 
clubs, science fairs. No.3454B pin 
& guard & other items. NM: addi- 
tions. © 2Dec60; KK155391. 
Class pins. N0.II88B pin and guard 
set & other items. NMs additions. 
© 26Sep60; KK1 54062. 
Future nurses club pins and jewelry. 
No. 230 pin and guard set & other 
items. NM: additions. © l80ct60; 
KK154481. 
Letterman, varsity club and athletic 
ass'n pins. No.2984G27 pin 8: guard 
& other items. NM: additions. 
© 23Nov60; KK155394. 
Library club membership pins. 
N0.1743G27 pin & guard & other 
items. NM: additions. © 2Dec60; 
KK155395. 
Membership pins for language clubs. 
No.2736Gl8 pin & guard set & other 
items. NM: additions. © 21Nov60; 
KK155393- 
Order early, enjoy your school Jewelry 
all year. No. 230 pin and guard set 
& other class & school Jewelry. NM: 
additions. © 60ct60; KKI54307. 



Pins for newspaper, journalism, year- 
book. No. 1191C pin and guard & 
other pins, yearbook jewelry & 
awards. NM: additions. © 2Nov60j 
KK154770. 

Your girls athletic association needs 
membership pins for a completely 
successful program. No. 313 pin and 
guard set & other athletics club 
pins & jewelry. NM: additions. 
© lNov60; KK154765. • 

BALL BROS. CO. © 

Fashion to make Jelly in; Dori3 Dodson 
flattering medallion print sheath. 
Mason dome lids, (in Seventeen, 
July I960, p. 100) Appl. author: 
Applegate Advertising Agency, Inc. 
NM: additions. © Uul60; KK1 52464. 

Fashion to make jelly in; Doris Dodson 
sportswear. Dome lids. (in Seven- 
teen, Aug. i960, p. 150) Appl. au- 
thor: Applegate Advertising Agency, 
Inc. NM: additions. © lAug60; 
KK1 53662. 

Now you can prevent nursing problems;, 
new Hygeia nurser lets you dial the 
feeding speed your baby needs, (in 
Your new baby, Dec. I960, p. 31) 
Appl. author: Applegate Advertising 
Agency, Inc. © 20Nov60; KK1 55191. . 

Please don't buy our old Jars. Mason 
Jars with dome lids. (in American 
agriculturist^ New England ed., 
June 18, I960, p. 21 (437)) Appl. au- 
thor: Applegate Advertising Agency, 
Inc. © l8Jun60; KK1 52277. 

Save time, work and money in home 
canning; screw-top mason Jars and 
dome lids. (In American agricul- 
turist, New England ed., July 2, 
I960, p. 23 (463)) Appl. author: 
Applegate Advertising Agency, Inc. 
© 2Jul60; KK1 52398. 

BANCROFT (JOSEPH) & SONS CO. © 
A Ban-Lon Award sweater. (Award 
emblem) © HMay60; KK1 52648. 

BANKERS TRUST CO., NEW YORK. 

People who better themselves use 
Bankers Trust personal loans. The 
Pierpont Morgan Library. Appl. 
author: Rose^Iartin, Inc. NM: 
"textual & pictorial . " © Bankers 
Trust Co.; 10ct60; KK154498. 
Planned finances lead to happy fu- 
tures; checking accounts. Ocean 
liner in port. ?oste. . Appl. au- 
thor: Rose -Martin, Inc. © Bankers 
Trust Co.; lSep60; KK1 53583. 
Planned finances lead to happy fu- 
tures; checking accounts. Ocean 
liner in port. Subway car carl. 
Appl. author: Rose-Martin, Inc. 
© Bankers Trust Co.; lSepoO; 
KK153534. 
Save time for fun; checking accounts. 
Brooklyn Botanic Garden. Appl. au- 
thor: Rose-Martin, Inc. © Bankers 
Trust Co.; Uun60; KK1 52432. 
Take advantage of opportunity; per- 
sonal loans. Fashion institute. 
Appl. author: Rose -Mart in, Inc. 
© Bankers Trust Co.; lAug60; 
KK153010. 
Take advantage of opportunity; per- 
sonal loans. Fashion institute. 
IT.:-, "pictorial." © Bankers Trust 
Co.; lAug60; KK153011. 
To get there faster; savings accounts. 
New York subway. Appl. author: 
Rose-Martin, Inc. © Bankers Trust 
Co.; Uul60; KK152667. 

BANQUET CANNING CO. 

What happened to 4 o'clock? Thank 
goodness for Banquet cherry pie. 
Frozen food3. (in Chicago daily 
news, Apr. 7, I960, p. 42) Appl. 
author: D'Arcy Advertising Co. 
© Banquet Canning Co., division of 
F. M. Stamper Co.; 7Apr60; KK1 52498. 



1960 



CURRENT REGISTRATIONS 



91 



BARRICINI, INC. © 

Happy holiday. Contains: chocolate. 
One pound net. © 8Aug60; KK1 53464. 

BARRY BLOWER CO. © 

Performance tables, type BBC Barry 
fans, SWSI-non overloading design. 
(Bulletin ho.400B) © 20May60; 
KK152612. 

BARTON'S CANDY CORP. © 

Barton's, famous for continental 
chocolates. Bonbonniere. Two 
pounds net. (Happy new year) 
© lSep60; KK15384b. 
Inform your embassy: the Americans 
have the secret of continental 
chocolate. Bonbonniere. (in The 
New York times, Oct. 9, i960, p. 85) 
Appl. author; Doyle Dane Bernbach, 
Inc. © 90ct60; KK154606. 
Land of the Bible : great events in 
Biblical history and where they 
happened. Mt. Carmel & 12 other 
events, (in The New York times., 
Sept. 11, I960 j, p. 46) Appl. author: 
Doyle Dane Bernbach, Inc. 
© HSep60; KK154410. 

BATE, NORMAN. © 

Vulcan; a picture story by Norman 
Bate. Jacket illus. © 29Aug60; 
KK154583. 

BATES, LEE. © 

Ladies, you'll love these. Beautiful, 
western design, individual French 
casseroles; semi -porcelain ovenware. 
© 15Jun60; KK152844. 

BAY STATE TAP & DIE CO. 

It takes rugged tools to tap 2.5,000 
holes per hour; Bay State taps. (In 
Purchasing, Nov. 21, I96C , p. 124) 
Appl. author: W. Emerson Wenger. 
© Lay State Tap & Die Co. (in 
notice: Bay State Tap & Die Co., 
subsidiary of the Cleveland Twist 
Drill Co.); 21Nov60; KK155743. 

BEACON MILLING CO. DIVISION, SPENCER 
KELLOGG & SONS, INC. SEE Kellogg 
(Spencer) & Sons, Inc. Beacon Milling 
Co. Division. 

BEACONS, INC. © 

Walkers' safety beacon. I am a front 
light, keep me close at hand ... in 
the event you have a blowout . Appl . 
author: Lane Soutar, President. 
© Uun60; KK152869. 



BEAUTY SILL CO. OF AMERICA. © 

Beauty Sill. After final cutting and 
fitting to window sill peel double 
paper backing from adhesive tape, re- 
place Beauty Sill and press. Appl. 
author: William C. Chowns. © 25Aug60; 
KK1 53599. 
BEAUX ARTS STUDIOS. © 

Awards. Scroll plaques & other 
awards. Appl. author: John E. 
Katich. © 22Jul60; KKI53586. 

BEAVER TOOL & ENGINEERING CORP. © 
Ogesto holders. BTE 1060. 
© 280ct60; KKI55836. 

BECKMAN INSTRUMENTS, INC. © 

Instrumental in your future, Beckman 
components, the basic building 
blocks of electronics. (In Scien- 
tific American, Nov. i960, p. 9) 
© 1Nov60; KK154932. 
Instrumental in your future: the 
electronic data processing systems 
Beckman builds for missile ground 
support, space vehicle guidance, 
automatic plant control, nuclear 
research, and other applications. 
Beckman Systems, (in Space age 
news, Sept. 12, i960, p. 5) 
© 12Sep60; KK154142. 



BEEBE BROS. MANUFACTURING CO. © 
Beebe winches in action; traveling 
gantry crane saves time, cuts labor 
costs. Ratchet-Hoist, (in Construc- 
tion equipment, Apr. I960, p. 220) 
© HMar60; KK1 53421. 
Best design, best hoist, new Beebe 
ratchet-hoists, (in Industrial 
maintenance and plant operation, 
July I960, p. 4) © Uul60; KK1 53227. 
It's fragile, handle with a Beebe 
winch, (in Construction equipment, 
Aug. I960, p. 66) © 7Jul60; 
KK1 53422. 
Powerful new Beebe ratchet-hoists, 
(in Construction equipment, June 
I960) © 6May60; KKI526O3. 
Sales appeal, new Beebe ratchet-hoists. 

© 6May60; KK153038. 
Sales appeal, new Beebe ratchet -hoists. 
(In Industrial distribution, June 
I960, p. 200) © lMay60; KK154136. 

BEEKLEY CORP. © 

Feed-hole edge punched cards, their 
application and use in automatic 
writing machines. Needle/ Sort & 
other cards & forms. © 15Sep60; 
KK155254. 

BELL, BENNY, pseud. SEE Samberg, 
Benjamin. 

BELL ENTERPRISES, INC. © 

The face on the bar-room floor. 

(Embassy record no.306) Appl. au- 
thor: Benny Bell, pseud, of Ben 
Samberg. NM: text & cartoons. 
© 9Aug60; KK1 53195. 
Novelty time; comical songs, funny 
Jokes and many other subjects. 
(Where's the fire?) By Benny Bell, 
pseud, of Benjamin Samberg. (Album 
no. 405) © 10Sep60; KK1 53981. 
Smile, pt.2. By Benny Bell, pseud, of 
Benjamin Samberg. © 30ct60; 
KK154219. 

BENEDICT, LAWRENCE H. SEE Benedict Co. 

BENEDICT CO. 

Frigid midget. © Lawrence H. Benedict 
d.b.a. Benedict Co.; l8Feb59; 
KK1 54048. 

BENEFICIAL FINANCE CO. © 

Cash? Just say the word. Car cartoon. 
(In Nashua telegraph, June 4, I960, 
p. 5) © 4Jun60; KK152334. 
Cash? Just say the word; come to 
Beneficial' s open house for holiday 
money. [Man extending envelope to 
man holding packages] (in Nashua 
telegraph, Nov. 1, i960, p. 11) 
© 1Nov60; KK1 55823. 
Cash? Just say the word. Fishing 
cartoon, (in Nashua telegraph, 
June 3» I960, p. 10) © 3Jun60; 
KK1 52333. 
Cash? Just say the word. Outboard 
cartoon, (in Nashua telegraph, 
June 2, I960, p. 10) © 2Jun60* 
KK1 52332. 

BENTON ANNOUNCEMENTS, INC. © 

The Benton book. Wedding stationery 
& other articles. © lApr60; 
KK154346. 

BERGEN COUNTY COAL & OIL CO. 

Sur-Dri; 101 uses for home and indus- 
try. Spread me around, let me absorb 
and sweep me up. © Michael A. Buyu- 
kas d.b.a. Bergen County Coal & Oil 
Co.; 5Jul60; KK1 52421. 

BERKMAN (J. G. ) & CO. AIRESOL 

DIVISION. 

Air car-ditioner; powerful air-cooled 
fume washer. Appl. author: Gerald 
Berkman. © J. G. Berkman & Co., 
Alresol Division (in notice: J. G. 
Berkman & Co.); 22Jul60; KK152846. 



BERMAN, RITA. © 

What color is it? A preschool picture 
quiz. 5760. 30 cut-to-match pic- 
tures. © 15Jun60; KK1 53897. 

What does it eat? A preschool picture 
quiz. 5762. 30 cut-to-match pic- 
tures. © 15Jun60; KK153895. 

Where does it belong? A preschool 
picture quiz. 5761. 30 cut-to- 
match pictures. © 15Jun60; KKI53896. 



BERRY, LORENZO R. 
Enterprises. 



SEE Medical Appliance 



BESELER (CHARLES) CO. © 

Make pro enlargements in your home 
tonlte with a famous Beseler dark- 
room, (in Popular mechanics) 
© 29Sep59; KK1 54274. 

BEST & CO., INC. © 

Are you the woman with an instinct for 
elegance? Black town coat in Ital- 
ian wool faille & other clothes. 
(In The New York times, Oct. 30, 
I960, p. 7) © 300ct60; KK154757. 
Christmas is for children, and so is 
the famous Liliputian Bazaar. (in 
New York herald tribune, Nov. 24, 
I960, p. 5) © 24Nov60; KK1 55260. 

Head and shoulders above the crowd, 
that's the special distinction of 
Best's famous children's clothes. 
(In New York herald tribune, Aug. 21, 
I960, p. 5) © 21Aug60; KK1 53592. 
Once upon a Christmas Eve, when all 
the world was waiting for the mira- 
cle of Christmas, a thick gray mist 
settled over the city. (In The New 
York times, Dec. 23, i960, p. 4) 
© 23Dec60j KK155986. 
There is only one Liliputian Bazaar; 
children's shop. (In Herald tribune, 
Sept. 4, i960, p. 5) © 4Sep60; 
KK153581. 

BEVAN, NORMAN H. © 

Automatic automotive fire extin- 
guisher; Safe-T-Fog, Formula 111. 
SPM-25. © lAug60; KK154125. 

Auxiliary manual fire extinguisher; 
Safe-T-Fog, Formula 111. SPM-26. 
© lAug60; KK1 54126. 

Dependable fire protection now avail- 
able for every home; Safe-T-Fog, 
Formula 111. Safety Spray. SPM-23- 
© lAug60; KK154123. 

The intelligent answer: Safe-T-Fog, 
Formula 111 . . . automatic fire 
extinguishing agent. The attractive 
Silver Spray. SPM-21. © lAug60; 
KKL54127 . 

The latest word in contemporary fire 
protection: Safe-T-Fog, Formula 111. 
Concealed Sams unit; concealed single 
story unit. SPM-22. © lAug60; 
KK1 54128. 

Rugged, economical fire safety for 
normally hard -to -protect areas; 
Safe-T-Fog, Formula 111. Commander 
Automatic. SPM-24. © lAug60; 
KKL54124. 

BIRGE (GEORGE K. ) CO., INC. © 

Now ready. GKB scenic book. Moulin 
Rouge & 2 other hand print wall 
decorations. (In Interiors, May 
i960, p. 77) Appl. author: Lloyd 
Mansfield Co., Inc. © 15May60; 
KK153743. 

BLACK LIGHT EASTERN CORP. © 

Chromato-Vue; portable ultra violet 
fluorescence analysis cabinet. Mod- 
el C-3. © 30Jun60; KK152814. 



BLACKBURN PRODUCTS CO., INC. © 

King of 'em all, Mighty Mop devours 
dirt. Appl. author: Max Beck, Jr. 
© 21Jun60; KKI52693. 



92 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BLACKHAWK MANUFACTURING CO. 

Operating manual for the damage-dozer 
portable body and frame straightener, 
model EK-60 and EK-300. © Blackhawk, 
accepted alternate designation of 
Blackhawk Manufacturing Co.; Uun59; 
KK1 53535. 

BLOOMER BROS. CO. © 

Eggs. One dozen. (White Chief dubl- 
cushlon egg carton, design no.104) 
© 26May60; KK153754. 
Eggs. One dozen. (White Chief dubl- 
cushion egg carton, design no.ll6) 
© 21Mar60; KK153755. 
Eggs. One dozen; (White Chief dubl- 
cushion egg carton, design no. 119) 
© 2Feb60; KK153757. 
Eggs. One dozen. (White Chief dubl-- 
cushion egg carton, design no. 121) 
© 19Aug60j KK153756. 
Eggs. One dozen. (White Chief dubl- 
cushion egg carton, design no. 122) 
© 24Jun60; KK153752. 
Preshpak brand strawberry ice cream. 
One-half gallon liquid. (Design 
no. 2011) © 270ct60; KK154903. 

Hi-Fi nut ice cream. One-half gallon 
liquid. (Design no. 357) © 2Aug60; 
KK153191. 
Hostess brand neapolitan ice cream. 
One-half gallon liquid. (Design 
no. 688) © Uul60; KK1 53845. 
Irvindale pineapple sherbet . One-half 
gallon liquid. (Design no. 359) 
© HJul60; KK1 52811. 
Jersey-Ann farm fresh, grade A, large, 
one dozen eggs. (Design no. 289 L) 
© 29Sep60j KK154211. 
The Le Roy Elm Dairy, Inc. farm fresh 
eggs. One dozen. (White Chief 
Dubl -Cushion egg carton, design 
no. 126) © 210ct60; KK1 54658. 
Lustre; eggs. One dozen. (White 
Chief dubl-cushion egg carton, 
design no. 123) © 8Jul60; KK1 53759. 
Matheos velvet old fashioned iced 
cream; black sweet cherry. One- 
half gallon liquid. (Design no. 358) 
© Uul60; KK153393. 
Packed and guaranteed by Argotsinger 
Poultry Farm. Grade A medium; eggs. 
One dozen. (white Chief Dubl-Cush- 
ion egg carton, design no.288-L) 
© 40ct60; 100.54368. 
Peppermint stick ice cream. One-half 
gallon liquid. (Design no.351) 
© l4Mar60; KK153^92. 
Talbott's bulk ice cream. One-half 
gallon liquid. (Design no. 2006) 
© 28Jul60; KK1 53180. 
Wardle Bros. Poultry Farm grade A 
medium egg3. One dozen. (white 
Chief dubl-cushion egg carton, 
design no. 101) © 12Aug60; KK153758. 

BLUE BONNET DISCOUNT STAMP CO., INC. 
SEE B & B Stamp Co., Inc. 

BLUE WATER SEAFOODS. 

New, Custom Cut breaded banquet style 
fillets; quick frozen, ocean fresh, 
ready to cook. Net wt. 6 lbs. 
© Fishery Products, Inc. (in notice: 
Blue Water Seafoods, food service 
division of Fishery Products, Inc.); 
12Sep60; KK1 54698. 

BLUMBERG, JERRY. © 

Styling-fitting, most fabulous frames. 
Optometrist. (In Detroit free presa, 
June 26, i960, p.lO-A) © 26Jun60; 
KK152692. 

BLY, EMANUEL J. 

Not a gimmick, not a gadget, the all- 
purpose Storager hamper. SEE 
Guardian Better-Pak Corp. 

BODINE, EDWARD H. SEE Enurtone Co. 



BODINE, MARY 0. SEE National Enuresis 
Service. 

EOGENE, INC. © 

New, see-thru shoe chest; Shoe 'tainer. 
Style S-3A. 12 pair chest. Appl, 
author: Jack Blumenthal. © 15Apr60; 
KK1 53628. 
The original see-thru shoe storage 
chest; double decker Shoe 'tainer. 
Style S-4A. New, 18 pair chest, 
Appl, author: Jack Blumenthal. 
© 15Jul60; KK1 53629. 
Store your separates. Style no.SYSG. 
Appl. author: Jack Blumenthal. NM: 
new matter. © 12Nov57; KK155911. 

BOHLIN, EDWARD H. © 

Elmer Keith magnum protectsight 
holsters. (in Guns, Jan. 196l, 
p. 12) © lDec60; KK1 55^30. 

BOLS (ERVEN LUCAS) DISTILLING CO. © 
Be real cool with Bols green giraffe; 
creme de menthe. Liqueurs. (in 
Gourmet, June I960, p. 6) Appl. au- 
thor: Albert Woodley Co., Inc. 
© lJun60; KK151833. 
Taste Bols pousse cafe; we're pouring 
blushing creme de noyaux, one of the 
delicious liqueurs In this drink-of- 
the-year. (In House beautiful, 
Sept. I960, p. 193) Appl. author: 
Albert Woodley Co., Inc. © lSep60; 
KK155315. 



BOMAC LABORATORIES, INC. © 

About Waterloo. Bomac makes the finest 
microwave tubes and components. 
(Bomac looks at radar through the 
ages, no. 19) (in Microwave journal, 
Apr. I960, p. 3 of cover) © 15Apr60; 
KK1 52497. 

Tall tale from Texas. Today, Bomac 
makes the finest microwave tubes and 
components 3ince the Texans invented 
radar. (Bomac looks at radar 
through the ages, no. 20) (In Micro- 
wave journal, June i960, p. 3 of 
cover) © 15Jun60; KK1 53448. 

BONNIE BILT, INC. © 

The Blue & Gray cavalry combat set. 

© 15Aug60; KK1 53395- 
The Blue & Gray cavalry sword. 

© 15Aug60; KK1 53394. 

BORDEN CO. © 

Borden's very big on flavor. Mix a 
hoola coola with Borden's buttermilk. 
(In Ladies' home Journal, July i960, 
p. 4) © 30Jun60; KK154329. 
Borden's very big on flavor; new 

Lady Borden fudge napoleon ice cream. 
(In Look, Oct. 13, 1959, P. 42) 
© 29Sep59; KK152226. 
For President of U.S.A. Borden's very 
big on flavor; homogenized milk. 
(In Ladies' home journal, Sept. i960, 
p. 145) © 30Aug60; KK154328. 
Mrs. Flinders writes: I give my daugh- 
ter Polly Borden's milk, because 
more mothers give their children 
Borden's than any other brand. (in 
Parents' magazine, Oct. 1959. p. 215) 
© 9Sep59; KK1 53982. 
None Such mince meat. Net weight 
1 lb. 2 oz. 9 lNov60; KK155564 
These are flavor flakes; instant 

whipped potatoes. (in Life, Mar. 21, 
I960, p. 68) © l8Mar60; KK1 52391. 
Welcome amigos. Borden's Puerto Rico 
Dairy, Inc. Homogenized milk. 
© l6May60; KK154330. 



BORO WOOD PRODUCTS CO . , INC . © 

If you like beautiful kitchens, you'll 
love Boro kitchens, and Boro wood 
beauty costs so little. (In House 
beautiful 's building manual, fall- 
winter 1960-61, p. 77) © 25Aug60; 
KK153443. 



BOSTON PRINT. CO. 

Home games, Bruins-Celtics; i960. 

(Basketball-hockey-football calendar 
schedules) © Nathan R. Krock d.b.a. 
Boston Print. Co.; l4jun60; KK152600. 

BOURBON INSTITUTE. © 

Give a man the drink he deserves, 
bourbon. (in Look, Sept. 27, i960, 
p. 11) Appl. author: McCann-Erickson, 
Inc. © 13Sep60; KK155083. 

We hope you brought 3ome bourbon. 
(In Life, Feb. 8, i960) Appl. au- 
thor: McCann-Erickson, Inc. 
© 4Feb60; KK1 54835. 

BRADFUTE CORP. © 

Featured in Grand Union-Sunrise 88th 
birthday celebration; over 
$42,000.00 In free prizes and 
Trlple-S blue stamps; play Lucky 11 
game. Game no.l. (in Long Island 
daily press, Sept. 21, I960, p.l4) 
© 21Sep60; KK1 54215. 
Play Albers Lucky 8. Game no.l. 

(in Citizen-journal. Columbus, Ohio, 
July 21, i960, p. 10) © 21Jul60; 
KK1 53268. 
Play Kroger top value Lucky 11. Game 
no.l. (in The Detroit neW3, 
Sept. 28, I960, p.ll-E) © 28Sep60; 
KK1 54412. 
Play Lucky 8 at Albers. Win an $800 
mink stole or one of these valuable 
prizes. Game no. one. (in The Post 
& times-star, Cincinnati, July 21, 
I960, p. 28-29) © 21Jul60; KK152743. 
$10,000 in prizes are being given away 
by the 19 A & P supermarkets in 
this area; Target game. Game no. 4. 
(in The Washington post, July 21, 
I960, p.C9) © 21Jul60; KK1 52742. 
$35,000.00 in free prizes; eleven big, 
exciting weeks; play Lucky Eleven. 
Game no.l. First National Stores, 
(in Portland evening express, June 2, 
I960, p. 21) © 2Jun60; KK1 52376. 
You can be a winner in Furr ' s super 
markets Lucky 11 game during the 
next 11 weeks. Game no.l. (in 
Boswell daily record, June 2, i960, 
p. 20-21) © 2Jun60; KK1 52377. 

BRADLEY (MILTON) CO. 

Felix the Cat game. SEE Felix the 

Cat Productions, Inc. 
The game of life, a full 3-action 

game. SEE Link Research Co. 
Men into space. SEE ZIT Television 

Programs, Inc. 
Quick Draw McGraw private eye game. 

SEE Hanna Barbera Productions. 

Rocky and his friends game. SEE 
P.A.T. & Ward Prods., Inc. 

Video village game. SEE Heatter- 
v 6 ui,f;ley Productions, Inc. 

Wagon Train game. SEE Revue Pro- 
ductions, Inc. 

BRADLEY (MILTON) CO. © 

Arithmetic bingo. For ages 7 to 12. 

4024. © 19Mar60; KKI53886. 
Concentration; game. For ages 10 to 

adult. 4950. 2d ed. © 4Jan60; 

KK1 53882. 
Fractions are easy as pie. For grades 

•2 thru 7. 9504. © 12Jan60; 

KK155898. 
Know the stars and planets; game. For 

ages 8 to 12. 4028. © 26Mar60; 

KK1 53887 . 
Park and shop; game. For ages 10 to 

adult. 4300. NM: "art work com- 
pletely revised." © lFeb60; 

KK1 53883. 
Pirate and traveler; a world geography 

game. For ages 7 to 14. 4563. NM: 
art work completely revised. " 

© 4Jan60; KK1 53889. 
Spanish language flash cards. For 

beginners. 9007. © 19Jan60; 

KK155894. 



CURRENT REGISTRATIONS 



93 



United States flash cards. For grades 
3 thru 7. 9002. © 12Jan60; 
KK155896. 

Words that go together, a vocabulary- 
building game. For grades kinder- 
garten thru grade 4. 9001. 
© 12Jan60; KKI55895. 



BRADY, WALTER W. © 

The three pink bear hamburgs. 
© 22Jun60; KK1 52402. 



BRAHMS-GERBER ADVERTISING AGENCY, INC. 
Go get a Dodge. © Brahms-Oerber 

Advertising Agency, Inc. (in notice: 
Brahms-Oerber); 27May60; KK1 52434. 



BRANTLEY, JOSEPH H. 
Merchandising . 



SEE Financial 



BRAUN (C. F.) & CO. © 

High-pressure feedwater heaters, 

horizontal. © 28jul60; 10(155485. 
High-pressure feedwater heaters, 
vertical. © 28Jul60; KK1 55486. 

BREATH O'-LIFE OXYGEN. © 

Breath O'-Life oxygen, the world's 
first facial pressure operated, 
controlled flow, emergency oxygen 
administration set. Appl. author: 
I. M. Jacobs. © 21Dec60; KK1 55858. 

BRECK (JOHN H. ) INC. © 

Baby Breck powder. Net weight 

3 1/2 oz. © l6Nov60; KK155035. 
Banish dandruff; beautiful hair Breck 

Banish . Ann Amourl . ( In Reader ' s 
digest, Sept. I960, p. 25) 
© 23Aug60; KK154936. 

Beautiful hair; a special beauty 
offer, crerae rinse with a Breck 
shampoo. (Jewelled mirror combina- 
tion offer) (In Ladies 1 home jour- 
nal, Aug. I960, p. 98) © 21Jul60; 
KK152687. 

Beautiful hair; Christmas gift offer, 
hair set mist with Breck shampoo. 
(Christmas wreath) (in Ladies' home 
journal, Dec. i960, p. 3 of cover) 
© 21Nov60; KK155478. 

Beautiful hair; there are th^ee Breck 
shampoos. Mrs. Hamill & 3 4-oz. 
shampoos, (in Ladies' home Journal, 
July I960, p. 20) © 20Jun60; 
KK1 52274. 

Beautiful hair Breck Beautiful Wave II 
for over-porous, bleached and dam- 
aged hair. Contents 4 fl. oz. Breck 
Beautiful Wave II lotion. 
© 22Apr58; KKL55252. 

Beautiful hair Breck, Beautiful wave 
II for resistant Hair with Lipicil 
curl conditioner. Contents 4 fl. oz. 
Breck Beautiful Wave II lotion, 4 fl. 
oz. Breck On-Rod neutralizer, 1/2 oz . 
Breck Lipicil curl conditioner. 
© 22Apr58; KK155284. 

Beautiful hair Breck serene ten minute 
wave for normal and resistant hair; 
for professional use only. Contents^ 

4 fl. oz. Breck serene wave lotion, 

4 fl. oz. Breck serene wave neutral- 
izer. © 25Sep58; KK155037. 

Beautiful hair Breck shampoo; for dry 
hair. Contents one pint. © 7Nov60; 
KK155283. 

Beautiful hair Breck shampoo for nor- 
mal hair. Contents one pint. 
© 2Dec60; KK15577L 

Beauty hints for dry hair; beautiful 
hair Breck Glimmer, concentrated 
hair dressing & conditioner. 
© 100ct60; KK154258. 

Beauty hints for normal hair; beauti- 
ful hair Breck Glimmer, concentrated 
hair dressing & conditioner. 
© 100ct60; KK154259. 
Hair set mist. Beautiful hair Breck. 
Barbara Kingsley. (In Ladies' home 
journal, Sept. i960, p. 4 of cover) 
© l6Aug60; KK153582. 



New beautiful hair Breck children 
shampoo. © l8Jun59; KK1 55774. 

New, beautiful hair Breck enduring 
instant wave for normal & resistant 
hair; for professional use only. 
Contents: 4 fl. oz. Breck enduring 
instant wave lotion. © 26Aug58; 
KK1 55036. 

BRIDGEPORT BRASS CO. © 

Flexalum pavilion island butterfly-FP3. 
© Uun60; KK1 52646. 

Flexalum pavilion style PP-1. 
© Uun60; KK152670. 

Flexalum pavilion style FP-2. 
© Uun60; KKI52669. 

For modern sun control and weather 
protection, 'prominent companies 
selected . . . Flexalum commercial 
aluminum awnings. (Form no. 2 426) 
© 27Sep60; KK154402. 

The straight up and down answer to the 
problem of window decor; Flexalum 
verticals, the aluminum louvered 
drapery. (Vertical envelope enclo- 
sures) (Form no. 3405) © 19Jul60; 
KK1 52629. 

BRIGHT BEAUTY, INC. © 

Spray enamel; chrome yellow, no.BB 360. 
16 oz. net wt. © 5Dec57; KK1 52310. 



BRIGHT STAR INDUSTRIES. © 

A new battery line designed to meet the 
requirements of modern transistor 
radios and electronic circuits. 
Power Plant no. 0920 & 7 other 
batteries. (Form TR-Bl) © 8Aug60; 
KK1 53623. 
New, the light touch, so she may have 
light wherever she goes. No.800 
display assortment & 5 purse lights. 
© 15Aug60; KK153624. 



BROADVIEW BAKING CO. © 

Cookie jar favorites. Delicious 

assortment. 2 pounds net wt. Appl. 
author: John Doubek. © 15Sep60; 
KK154689. 

BROMO MINT CO. SEE Kenner Products Co. 



BROOKER SALES, INC. © 

Starts tomorrow, 9 a.m., Friday June 3, 
rain or shine, clean out sale. 
Nelson's Jewelry Stjre. (in Monti- 
cello express, June 2, i960, p.B~5) 
© 2Jun60; KK1 53235. 

BROSCIOUS LUMBER CO. © 

Close-out sale i960. Jacobsen power 
mowers & other items, (in Sunbury 
daily item, Nov. 17, I960, p.l6) 
© 17Nov60; KK1 55617. 

Hats off to Newberry's; the newly re- 
modeled J. J. Newberry store is an 
asset to the Sunbury business dis- 
trict. (In Sunbury daily item, 
Nov. 2, I960, p. 21) © 2Nov60; 
KK155616. 

Save money during Broscious Lumber's 
pre-holiday paint sale, (in Sunbury 
daily item, Nov. 3, I960, p.l6) 
© 3Nov60; KK1 55618. 

BROWN (JOHN CLARK) INC. © 

Kenberry cake tester. (Product 

no. 140) © HJul60; KK153269. 
Kenberry chromium spice rack and 

utility shelf. (Product no. 564) 

© HJul60; KK153273. 
Kenberry ham carving rack. (Product 

no. 403) © 25Jul60; KK1 53274. 
Kenberry kitchen utensil rack. 

(Product no. 593) © HJul60; 

KK1 53271 • 
Kenberry stainless barbecue skewers. 

(Product no. 129) © 15Jun60; 

KK1 53270. 
Kenberry under shelf sliding cup 

rack, holds 12 cups. (Product 

no. 585) © 11 Jul SO; KK1 53272. 



BROWN, LLOYD A. © 

Revolver damper. © 6Jun60; KK1 52725- 

BROWN, MARCIA. © 

Tamarlndo. Story and pictures by 
Marcla Brown. Jacket illus. 
© 21Sep60; KEL54580. 
BROWN & WILLIAMSON TOBACCO CORP. © 

Captured by escaped convicts. Campers 
Bob and Pete have just turned on 
their radio. Viceroy, (in New York 
daily news, Aug. 30, i960, p. 30) 
Appl. author: Ted Bates & Co., Inc. 
© 30Aug60; KK1 53832. 
Captured by escaped convicts. Viceroy 
filter tip cigarettes. (In Pitts- 
burgh press, Oct. 9, i960, comics 
section) Appl. author: Ted Bates & 
Co., Inc. © 90ct60; KK155077. 
Discover the clean difference in smok- 
ing; breathe easy, smoke clean with 
new Belair. [Couple by seaside: 
girl in hammock, boy standing beside 
her] (in This week magazine, 
July 10, i960, p. 34) Appl. author: 
Ted Bates & Co.> Inc. © 10Jul60; 
KK1 53841 . 
Discover the clean difference in smok- 
ing; breathe easy, smoke clean with 
new Belair. [Couple on beach: boy 
lighting cigarette for girl in ham- 
mock] (In This week magazine, 
Sept. 11, I960, p. 54) Appl. author: 
Ted Bates & Co., Inc. © HSep60; 
KKL 53920. 
Discover the clean difference in smok- 
ing; breathe easy, smoke clean with 
new Belair. (Couple on beach: girl 
in hammock, boy kneeling beside her] 
(In This week magazine, Aug. 7, 
i960, p. 18) Appl. author: Ted Bates 
& Co., Inc. © 7Aug60; KK153840. 
Discover the clean difference in 
smoking; breathe easy, smoke clean 
with new Belair. (in Family weekly, 
May 29, i960, p. 3) Appl. author: 
Ted Bate3 & Co., Inc. © 29May60; 
KK1 52531. 
Do you think for yourself? Put this 
quiz in your think-tank and see what 
develops. Viceroy. (In Colorado 
daily, University of Colorado, 
May 6, I960, p. 3) Appl. author: 
Ted Bates & Co., Inc. © 6May60; 
KK1 52438. 
Do you think for yourself? Take off 
on this quiz and see where you land. 
Viceroy, (in The Vermillion, South- 
western Louisiana Institute, Apr. 15 
i960, p. 6) Appl. author: Ted Bates 
& Co., Inc. © 15Apr60; KK1 52444. 
Hole in the air. A radio message has 
come to Tim Wade. Viceroy. (In 
New York mirror, Aug. 25, i960, 
P.B14) Appl. author: Ted Bates & 
Co., Inc. © 25Aug60; KK153831. 
Kentucky Kings, a new kind of cigar- 
ette; all-tobacco filter, all- 
tobacco taste, (in The Saturday 
evening pest, Oct. 22, i960, p. 56- 
57) Appl. author: Ted Bates & Co., 
Inc. © I80ct60; KK1 55766. 
Kool Krossword, no. 7. (in The Red and 
black, University of Georgia, 
Feb. 18, I960, p. 8) Appl. author: 
Ted Bates & Co., Inc. © l8Feb60; 
KK1 52436. 
Kool Krossword, no. 8. (in Red & 
black, University of Georgia, 
Mar. 3, I960, p. 8) Appl. author: 
Ted Bates & Co., Inc. © 3Mar60; 
KK1 52446. 
Kool Krossword, no. 10. (in Miami 
hurricane, University of Miami, 
Apr. 1, i960, p. 16) Appl. author: 
Ted Bates & Co., Inc. © lApr60; 
KK1 52443. 
Kool Krossword, no. 11. (in Miami 
hurricane, University of Miami, 
Apr. 8, I960, p.l4) Appl. author: 
Ted Bates & Co., Inc. © 8Apr60; 
KK1 52442. 
Kool Krossword, no. 12. (in Florida 
alligator, University of Florida, 
Apr. 12, I960, p. 5) Appl. author: 
Ted Bates & Co., Inc. © 12Apr60; 
KK1 52439. 



94 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BROWN & WILLIAMSON TOBACCO CORP. -Con. 

Kool Kros sword, no. 14. (in The Maine 
campus, Orono, Apr. 28, I960, 
p. 12) Appl. author: Ted Bates & 
Co., Inc. © 28Apr60; KK1 52440. 

Kool Krossword, no.l6. (in The 
Florida alligator. Gainesville, 
May 15, I960, p. 2) . Appl. author: 
Ted Bates & Co., Inc. © 13May60; 
KKL 52357. 

Kool Krossword, no.l6-A. (In Dally 
Callfornlan, Berkeley, May 19, 
I960, p. 5) Appl. author: Ted Bates 
& Co., Inc. © 19May60; KK1 52359. 

Lost in the high wilderness. Viceroy 
filter tip cigarettes. (In Baltimore 
sun, Oct. 30, I960, comics) Appl. 
author: Ted Bates & Co., Inc. 
© 300ct60; KK155883. 

The man who thinks for himself knows 
only Viceroy has a thinking man's 
filter, a smoking man's taste. 
Endorsed by Police Chief Payton I. 
Flournoy. (In Ebony, Dec. 1959 , 
p. 28) Appl. author: Ted Bates & 
Co., Inc. © l8Nov59; KK153843. 

The man who thinks for himself knows 
only Viceroy has a thinking man's 
filter, a smoking man's taste. 
Endorsed by safety specialist John 
H. Terrell, (in Ebony, Aug. 1959, 
p. 31) Appl. author:. Ted Bates & 
Co., Inc. © 15Jul59; KK1 53842. 

The man who thinks for himself knows 
only Viceroy has a thinking man ' s 
filter, a smoking man's taste. 
Endorsed by undersea explorer Lee J . 
Prettyman, Jr. [In Ebony, 
Oct. 1959, p. 49) Appl. author: Ted 
Bates & Co., Inc. © l6Sep59; 
KK1 53844. 

The man who thinks for himself usually 
chooses Viceroy, a thinking man's 
choice, Viceroy filters. Endorsed by 
industrial hygienist Elmer M. Che- 
nault. (In Ebony, June I960, p. 47) 
Appl. author: Ted Bates & Co., Inc. 
© 20May60; KKI5236O. 

New Kentucky Kings with the all -tobac- 
co filter for that all-tobacco taste. 
(In New York post, July 25, i960, 
p. 13) Appl. author: Ted Bates & 
Co., Inc. © 25Jul60; KK154146. 

New, Viceroy crush proof slide-top 
case. (In Times. Louisville, Ky. 
May 3, I960, p. 3) Appl. author: 
Ted Bates & Co., Inc. © 3May60; 
KK1 52437. 

Now, a filter made of tobacco itself; 
Kentucky Kings, (in Palm Beach 
times, June 28, i960, p. 12) Appl. 
author: Ted Bates & Co., Inc. 
© 28Jun60; KK154147. 

Now, a filter made of tobacco itself; 
Kentucky Kings. (In The Courier- 
Journal magazine. Louisville, Ky., 
May 8, I960, p. 4) Appl. author: Ted 
Bates & Co., Inc. © 8May60; 
KK1 52447. 

Overseas, as at home, you're sure of 
quality with a Brown & Williamson 
product. Viceroy & 6 other products, 
(in Post exchange and commissary, 
May I960, p. 60) Appl. author: Ted 
Bates & Co., Inc. © lMay60; 
KK152358. 
Pick-off play. Viceroy. (In Chicago 
tribune, Apr. 24, i960, comics) 
Appl. author: Ted Bates & Co., Inc. 
© 24Apr60; KK1 52445. 

Rescue rides a moonbeam. Viceroy. 
(In Baltimore sun, May 15, I960, 
comics) Appl. author: Ted Bates 
& Co., Inc. © 15May60; KK152441. 

Runaway raft. When their raft's moor- 
ing line parts, two muskie fishermen 
desperately fight the current to 
reach the shore of the river. 
Viceroy, (in New York dally news, 
Aug. 16, I960, p. 32) Appl. author: 
Ted Bates & Co., Inc. © l6Aug60; 
KK153834. 



Running the white water gantlet. Jim 
is taking his son, Bob, a college 
sophomore, on his first white water 
canoe trip. Viceroy, (in New York 
news, Aug. 28, i960) Appl. author: 
Ted Bates Co., Inc. © 28Aug60; 
KK153839. 

Running the white water gantlet. Jim 
is taking his son Bob on his first 
white water canoe trip. Viceroy. 
(In New York mirror, Sept. 1, i960, 
p. 14) Appl. author: Ted Bates & 
Co., Inc. © lSep60; KK153836. 

Shoulder block against high voltage. 
Jack and Dan, two telephone linemen. 
Viceroy. (In New York news, 
Aug. 7, I960, comics) Appl. author: 
Ted Bates & Co., Inc. © 7Aug60; 
KK1 53838. 

Sir Walter Raleigh protective pouch 
keeps tobacco 44$ fresher. (In 
Playboy, Oct. i960, p. 24) Appl. au- 
thor: Russel M. Seeds Co., Inc. 
© 27Sep60; KK1 54220. 

Smoke twice as refreshed because the 
filter's recessed? only new Belair 
brings a brighter, cleaner taste to 
menthol -fresh smoking. (In New York 
journal American, Oct. 3, I960) 
Appl. author: Ted Bates & Co., In'c . 
© 30ct60; KK155882. 

Smokers, discover the wonderful feel- 
ing of the menthol magic of Kool. 
(In American Armed Forces features, 
Waterbury, Conn., Aug. i960) Appl. 
author: Ted Bates & Co., Inc. 
© lAug60; KK1 53835- 

To get away from a grizzly, you have 
to think fast . Campers Bob and Ed 
have discovered a blueberry patch. 
Viceroy. (In New York daily news, 
Aug. 23, I960, p. 28) Appl. author: 
Ted Bates & Co., Inc. © 23Aug60; 
KK1 53833. 

To make a fast get-away from a grizzly, 
you have to think fast; Viceroy, 
(in Pittsburgh press, June 5j I960) 
Appl. author: Ted Bates & Co., Inc. 
© 5Jun60; KK1 52590. 

Transit attorney Baron H. Martin 

changed to Viceroy because Viceroy's 
got it at both ends. (in Ebony, 
Oct. I960, p. 6l) Appl. author: Ted 
Bates & Co., Inc. © l6Sep60; 
KK155076. 

Tried regular filter cigarettes? Now, 
come up, all the way up to the men- 
thol magic of Kool. [Man with ciga- 
rette in 3 different poses] (In The 
Ionian, New Rochelle, N. Y. , 
Sept. 28, i960, p. 5) Appl. author: 
Ted Bates & Co., Inc. © 28Sep60; 
KK155075. 

Trigger for an avalanche. Rangers 
Bob and Joe, on snow patrol in a new 
area. Viceroy. (In New York mir- 
ror, Aug. 18, i960, p. 15) Appl. 
author: Ted Bates & Co., Inc. 
© l8Aug60; KK1 53837. 

When danger rolls on high iron, you've 
got to play it safe at both ends. 
Viceroy filter tip cigarettes. (in 
Baltimore sun, Sept. 11, I960, com- 
ics section) Appl. author: Ted 
Bates & Co., Inc. © HSep60; 
KK155078. 

When gravity lowers the boom, look out 
below. Viceroy. (In Minneapolis 
tribune, July 10, I960, comics) 
Appl. author: Ted Bates & Co., Inc. 
© 10Jul60; KK152726. 
BROWN SHOE CO. © 

Brownstudy, v.l, no. 7. (in Footwear 
news, New York, Sept. 23, i960, 
p. 2-3) Appl. author: Leo Burnett 
Co., Inc. © 23Sep60; KK1 54485. 

Brownstudy, v.l, no. 8. Appl. author: 
Leo Burnett Co., Inc. © 210ct60; 
KK1 55008. 
BROWNELL, INC. © 

Clear View flex-oiler, all purpose 
lubricating oil. 4 fl. oz. 
(Part no.BEI-200) © Uun60; 
KK152642. 



BRUCE (E. L.) CO. © 

Outshines all others: self -polishing 
wax. (Key no. 91 -A ) Appl. author: 
John C. Fleming. © 23Jun60; 
KK1 53919. 
Self-polishing wax. Net contents one 
U. S. quart. Appl. author: John 
Carlyle Fleming. NM: revision & 
additions. © 19Jul60; KK1 53276. 
You don't need a magnifying glass to 
read the Bruce-Terminix insured pro- 
tection contract; termite control. 
(Key U-16) Appl. author: John C. 
Fleming. © 70ct60; KK154367. 

BRUNSWICK CORP. © 

The look for the lanes, America's first 
designer collection for bowling by 
Jeanne Campbell, (in Vogue, Oct. 15, 
I960) Appl. author: McCann-Erickson 
Advertising. © 150ct60; KK154538. 

BRUSSE, MARTIN. 

Multiply chair appointments with R. 
M. tine and motion-saving pro- 
grams. SEE Rocky Fountain Metal 
Products Co. 

BUELL. MARJORIE HENDERSON. © 

Little Lulu. 63 pieces. (Whitman 
authorized jr. Jigsaw puzzle, series 
no. 301, no. 4429: 29) © 27Jul60; 
KK154294. 

BULLDOG ELECTRIC PRODUCTS CO. © 

Easier sales, right at your fingertip, 
when you specify trouble-free Push- 
matic breakers. (in House & home, 
Feb. 1959, P.56B) © 10Feb59; 
KK1 52863. 

BULLIS, J. A. © 

A completely new product by Micu-Llte 
Products Corporation. 0ut3lde gear 
cable & trunion coating. © 1Nov60; 
KK1 55462. 

BULOVA WATCH CO., INC. © 

Bulova announces a major scientific 
breakthrough in timekeeping, 
Accutron. (in Scientific American, 
Dec. I960, p. 37) Appl. author: 
McCann-Erickson, Inc. © 25Nov60; 
KK1 55653. 

Bulova announces a major scientific 
breakthrough in timekeeping, 
Accutron. (In The Wall Street 
Journal, Nov. 22, i960, p. 5) Appl. 
author: McCann-Erickson, Inc. 
© 22Nov60; KK155647. 
Decisive people insist on Bulova. 
Commander & 4 other styles, (in 
Look, Nov. 22, i960) Appl. author: 
McCann-Erickson, Inc. © 8Nov60; 
KK1 55648. 

Every second of the day, every move 
you make winds your watch; self- 
winding waterproofs. Eulova 23 & 3 
others. (In Look, Oct. 27, 1959) 
Appl. author: McCann-Erickson, Inc. 
© 130ct5"9; KK15U187. 

Experienced travelers rely on Bulova. 
Leading Lady & 3 other styles, (in 
Look, Dec. 6, i960) Appl. author: 
McCann-Erickson, Inc. © 22Nov60; 
KK1 55649. 

Lean, clean, uncluttered right down to 
their tapered edges; slim water- 
proofs, (in The Saturday evening 
post, Oct. 3, 1959, p. 100) .Appl. 
author: McCann-Erickson, Inc. 
© 28Sep59; KK1 52942. 

Precisely ltfhat time are you reading 
this page? Miss America & 5 other 
styles, (in Oakland tribune, 
Nov. 28, I960, p. 34) Appl. author: 
McCann-Erickson, Inc. © 28Nov60; 

KK155651. 

Presenting the new First Lady by 
Bulova. (In Ebony, Nov. i960, 
p. 37) Appl. author: McCann- 
Erickson, Inc. © 190ct60; KK15565^. 

The seven ages of Bulova. SVP & other 
watches. (in Coronet, Nov. i960) 
Appl. author: McCann-Erickson, Inc. 
© 200ct60; KK155907. 



1960 



CURRENT REGISTRATIONS 



95 



Take 5 minutes to learn how you can 
save money by buying a good Jeweled 
watch. Goddess of Time & 5 other 
styles, (in Oakland tribune, 
Nov. 9, I960, p. 32-3) Appl. author: 
McCann-Erickson, Inc. © 9Nov60; 
KK155646. 

These Bulova watches are champagne 
proof. Bulova 23 & 3 other watches. 
(In Look, Oct. 11, I960) Appl. 
author: McCann-Erickson, Inc. 
© 27Sep60; KK155084. 

They're synchronized, they both 
received Bulova watches. Senator 
& 3 other styles, (in Seventeen, 
Dec. I960, p.l) Appl. author: 
McCann-Erickson, Inc. © lDec60; 
KK1 55652. 

They're synchronized, they're both 
wearing Bulova watches. Sea clipper 
& 3 other watches. (In Senior scho- 
lastic, Sept. 28, I960, p. 6) Appl. 
author: McCann-Erickson, Inc. 
© 28Sep60; KK155085. 

They're synchronized, they're both 
wearing Bulova watches. The Thanks- 
giving Day game started at 10:00. 
Senator &-£-ot her matches . (In 
Seventeen, Nov. i960, p. 13) Appl. 
author: McCann-Erickson, Inc. 
© 1Nov60; KK155086. 

This i3 Accutron. (in The New York 
times, Nov. 18, i960, p. 17) Appl. 
author: McCann-Erickson, Inc. 
© l8Nov60; KK155650. 

What is Accutron? (in Life, Dec. 5, 
i960) Appl. author: McCann- 
Erickson, Inc. © lDec60; KK1 55655. 

why teachers, like most people, prefer 
Bulova. Jaguar & 3 other watches. 
(In Look, Oct. 25, I960) Appl. 
author: McCann-Erickson. © 110ct60; 
KK155087. 



BURGER JET, INC. © 

Here's why the more than 2,000,000 
Burger Chef hamburgers sold in this 
area are Dell5/ious. © lSep60; 
KK1 5^615. 

BURLINGTON INDUSTRIES, INC. © 

Customer information chart; dyeing and 
finishing possibilities of the fiber 
combinations. Acetate dyed 4 other 
fibers. © 25Apr60; KK152852. 

BURNHAM CORP. © 

Erection instruction, Orlyt 9°; 

glass to ground. (Adv. 291-2-11-60) 
© 7Mar60; KK1 52319. 

Erection instructions, glass to ground; 
Orlyt 14. (Adv. 301-1-15-60) 
© 8Feb60; KK152318. 
Instructions for setting up your 
Orlyt 7 lean-to; greenhouse. 
(Adv. 303 -4 -60) © 12Jul60; KK152579. 
BURNHAM VAN SERVICE, INC. © 

Be particular, be the man from Burnham 
Van. (in Transport topics, Oct. 10, 
I960, p. 15) Appl. author: J. Howard 
Allison. © 100ct60; TOO. 54911. 

Whatever particular people move, they 
call the man from Burnham Van. [acy 
& girl moving dollhouse furniture] 
(In Transport topics, July 25, i960, 
p. 8) Appl. author: J. Howard Alli- 
son. © 25Jul60; KK153856. 

Whatever particular people move, they 
call the man from Burnham Van. (In 
Sales meetings, July 15, i960, p. 17) 
Appl. author: J. Howard Allison. 
© 15Jul60; KK152681. 

Whatever particular people move, they 
call the man from Burnham Van. [Two 
men on van with statue] (in Sales 
meetings, Sept. 16, i960, p. 17) 
Appl. author: J. Howard Allison. 
© l6Sep60; KK153973- 

whenever particular people move, they 
call the man from Burnham Van. (In 
The Saturday evening post, Sept. 17, 
i960, p. 64) Appl. author: J. Howard 
Allison. © 17Sep60; KK1 53742. 



Whenever particular people move, they 
call the man from Burnham Van. (in 
Transport topics, Sept. 12, i960, 
p. 10) Appl. author: J. Howard Alli- 
son. © 12Sep60; KK1 53855- 

BURNS CUBOID CO. © 

A new carefree feeling; Burns Cuboids 
for comfortable walking. (Form 
S4R1) © 15Aug60; KK153067. 

BURPEE (W. ATLEE) CO. © 

Crabgrass killer. $3.55. Net wt. 

8 lbs. © HJul60; KK154121. 
Insecticide for lawns. $3.90. Net 

wt. 8 lbs. © HJul60; KK154122. 
Lawn food; fertilizer. $4.75. Net 
wt. 25 lbs. © 22Aug60; KK154116. 
' Weed killer for lawns. $2.30. Net 
wt. 6 lbs. © l8Aug60; KK154118. 

BURTON SALES, INC. © 

Low as $1 delivers at once, no credit 
needed. Cars. (In Mirror news, 
Los Angeles, May 18, I960, pt.4, 
p. 8) © l8May60; KK1 52812. 

BUXTON, INC. © 

Buttons 'n bows are popping up all 
over this season; these new frivo- 
lously feminine decorations ... on 
matched leather accessories. The 
Button Set and the Bow set by Lady 
Buxton. (in Seventeen, Aug. i960, 
p. 4 of cover) Appl. author: Doyle 
Dane Bernbach, Inc. © lAug60; 
KK1 53741. 
Press this button and this thin Key- 
Talner flips its lid. (in Life, 
Oct. 24, i960, p. 92) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 200c t60; KK1 54956. 
Small, medium, large, they're all this 
thin; Key-tainer by Buxton. (In 
Life, Oct. 26, 1959, P- 47) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 220ct59i KK155343. 
You can see how soft it is; to graphi- 
cally illustrate ... we enlarged the 
billfold several times. The Softfold 
by Lord Buxton. (in Life, June 6, 
I960, p. 79) Appl. author: Doyle Dane 
Bernbach, Inc. © 2Jun60; KKI525OI. 



CADMAN CO. © 

Caddy no -rub aluminum, chrome cleaner. 

Net contents 32 oz. NM: new matter. 

© 8Dec60; KK155570. 
Caddy no-scrub vinyl plastic, leather 

cleaner. Contents 12 oz. © 8Dec60; 

KK155569. 



BUYUKAS, MICHAEL A. 
Coal & Oil Co. 



SEE Bergen County 



c 



C-A N. B. SEE Crocker-Anglo National 
Bank, San Francisco. 



C.A.N.B. SEE Crocker-Anglo National 
Bank, San Mateo, Calif. 

C.B. CO. SEE Continental Baking Co., 
Inc. 



C. C. A. SEE Chromium Corp. of America. 



C.E. CO. SEE Commonwealth Edison Co. 

CIBA PHARMACEUTICAL PRODUCTS, INC. © 
The new hypertensive patient. By 
Travis Winsor. (The CIBA clinical 
record, v.l, no. 4) © l8jul60; 
KK1 53262. 
Progress in the therapy of advanced 
hypertension. By H. Mitchell Perry, 
Jr. (The CIBA clinical record, 
v.l, no. 3) © 2Sep60; KK1 53938. 



C.I.F.P.C. SEE College Inn Food Prod- 
ucts Corp . 

C. J. CO. SEE Cracker Jack Co. 

CRL, INC. SEE Circle Research Laborato- 
ries, Inc. 



CAL-DAK. 
Corp. 



PLAS-TEX CORP. SEE Plas-Tex 



CAL-DAK CO. © 

Lawn and garden ho3e reels. Item 
no. 220-222. Appl. author: Zepha 
Bogert. © 15Dec60 (in notice: 
1959); KK155860. 

CAL-DAK CO. CRESTLINE DIVISION. 

Crestline king-size tray tables, tray 
table sets. Pattern no.516, tole 
rose black & other products. 
(Form no. 666) Appl. author: Zepha 
Bogert. © Crestline, accepted al- 
ternative designation of Crestline 
Division of the Cal-Dak Co.; 15Dec60 
(in notice: 1961); KK155861. 

CALIFORNIA NATIONAL PRODUCTIONS, INC. © 
Shari Lewis and her puppets. 6060. 
By Saalfield Pub. Co. Authorized 
ed. © l8Mar60; KK153894. 

CALIFORNIA REDWOOD ASSN. © 

Garden redwood Ideas from California; 

landscaping. © 19Apr60; KK152931. 
Saw-textured redwood has a charming, 

natural beauty; CRA. (In House & 

garden, Sept. i960, p. 3) Appl. 

author: Honlg-Cooper & Harrington. 

© lSep60; KK153744. 

CALLAWAY MILLS CO. © 

Cutie caries; the furry fabric with 
the magic adhesive back. No nailing, 
no hanging, just stick them to the 
wall. © 15Nov60; KK155402. 

CALLEN PHOTO MOUNT CORP. © 

New Callen Ad-a-Leaf direction sheet. 
© 19Sep60; KK154454. 

CALVER, MILES P. © 

Hospital insurance for all ages now 
available, (in The Miami herald, 
Sept. 26, I960, P.25-A) © 26Sep60; 
KK1 54058. 



CALVERT DISTILLERS CO. © 

Big friendly flavor; Calvert Reserve, 
American blended whiskey. (In 
Salamanca republican-press, Nov. 7, 
i960, p. 6) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 7Nov60; KK155554. 
Calvert has more power to please; 
crystal gleams in the candlelight. 
Calvert Reserve, American blended 
whiskey. (In Life, Feb. 8, i960, 
p. 118) © 3Feb60; KK155019. 
Calvert has more power to please 
because it's the whiskey only the 
hand of skill can blend; Reserve. 
(In The Saturday evening post, 
Oct. 24, 1959, P. 22) © 190ct59; 
KK1 55505. 
From the strength and flavor of many 
rare spirits, Calvert blends it 
power to please: Calvert Reserve. 
(In Look, Oct. 27, 1959, P. 132) 
© 220ct59; KK1 54403. 
This brand really has me on the go, 
these days. Calvert Reserve, Ameri- 
can blended whiskey. Harold S. Lee, 
executive vice-president, (in Con- 
necticut beverage Journal blue book, 
Jan. 1959, p. 4 of cover) © 23Dec58 
(in notice: 1959); KK154444, 
Which of these two whiskies is insured 
for one million dollars? Calvert 
Reserve, (in The Reporter dispatch, 
Aug. 17, I960, p. 4) Appl. author: 
Sullivan, Stauffer, Colwell & Bayles, 
Inc. © 17Aug60; KK153411. 



96 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CAMEO RECORDS. 

Bobby Rydell; Volare. C-179 V. 
© Bernard Lowe Enterprises, Inc. 
t.a. Cameo Records; 6jul60; KK153046. 

CAMERA, JOHANNA DELLA-. SEE Delia- 
Camera, Johanna. 

CANFIELD OIL CO. © 

Valve Ease prize contest. Item 120 
pen, pencil and lighter set & other 
prizes. Appl. author: Robert H. 
Blake. © 15Nov60; KK155892. 

CAPITAL BAKERS, INC. © 

Tenderly, tenderly, compare new Capital 
Tender-Curl with any other bread. 
(In Sun-gazette, Williamsport , Pa., 
Aug. 18, I960, p. 35) Appl. author: 
Clements Co., Inc. © l3Aug60; 
KK153456. 
Tenderly, tenderly; now, bread that 
tastes better. The secret is a re- 
markable new process called Tender- 
Curl, (in Williamsport sun-gazette, 
Aug. 15, i960, p. 5) Appl. author: 
Clements Co., Inc. © 15Aug60; 
KK153318. 

CAPITOL RECORDS, INC. © 

Famous marches. Efrem Kurtz conduct- 
ing the Philharmonia Orchestra. 
G7220. © 5Jul60j KK153563. 
In a bright and easy mood Mavis Rivers 
sings about the simple life. Tl4o8» 
© 5Jul60; KKl 53564. 
Tchaikovsky symphony no. 5 In E minor. 
Rudolf Kempe conducting the Berlin 
Philharmonic Orchestra. G7219. 
© 5Jul60j KK154045. 

CAR PALACE, INC. © 

Our Gold Medallion automobile. 
© LDec60; KK155772. 

CARAM MANUFACTURING CO. © 

New beauty in modern architecture: 
Caram Neoprene-Hypalon roofing sys- 
tem. Appl. author: M. Keith Mols- 
berry. © LSep60; KK154300. 

CARANDO'S, INC. © 

The original Carando's Italian brand j 
Mortadella. Manufacturers of Ital- 
ian style pork specialties. 
© 30Nov60; KKI55285. 
The original Carando's special Italian 
brand Mortadella. © 8Dec60; 
KK1 55612. 
The original Carando's special Italian 
brand salami roll. © 8Dec60; 
KKl 55487. 

CARBORUNDUM CO. REFRACTORIES 
DIVISION. © 

Refractory cements; mortars, ramming 
mixes, castables, by Carborundum. 
(Form 5135 10M 9-60) © 15Sep60; 
KK155980. 



CARLING BREWING CO. © 

More flavor to it because there's more 
hops in it; Red Cap ale. (In 
Esquire's guide to New York, July 
I960, p. 147) Appl. author: Benton 
& Bowles, Inc. © l6jun60; KKI5256O. 

Red Cap ale, a most unusual ale; 
table for two and Red Cap, too. 
(In Life, Feb. 16, 1959, p.t^l) 
Appl. author: David Kepner. NM: 
revision & additions. © l6Feb59; 
KK152361. 

Stocking up for the holidays? Stock 
up with Red Cap ale. (in Life, 
Dec. 5, I960, p. 71-72) Appl. au- 
thor: Benton & Bowles, Inc. 
© 30Nov60; KKI55625. 
CARLSBERG AGENCY, INC. © 

Quaffmanship, a continuing excursion 
into the divers aspects of quaffing 
the finest of beers. (In The New 
York times, May 19, i960, p. 27) 
© 19May60; KK152996. 



Quaffmanship, a continuing excursion 
into the divers aspects of quaffing 
the finest of beers. A quaffing 
party can be formal or informal. 
(In The New York times, July 28, 
i960, p. 34) © 28Jul60; KK153034. 

Quaffmanship, a continuing excursion 
into the divers aspects of quaffing 
the finest of beers; Carlsberg, the 
glorious beer of Copenhagen. (In 
The New York times, June 1, i960, 
p. 36) © Uun60; KK152933. 

Quaffmanship, a continuing excursion 
into the divers aspects of quaffing 
the finest of beers, Carlsberg, the 
glorious beer of Copenhagen. (In 
The New York times, June 17, i960, 
p. 42) © 17Jun60; KKI52507. 

CARMA CREATIONS. © 

Robert E. Lee and his generals," a set 
of five decorative ceramic wall 
plaques. Appl. author: Sam B. New- 
man. © 15Nov60; KK155989. 



CARNATION CO. © 

Lesson 1-H; using evaporated milk for 
superior cooking results, by Mary 
Blake, Carnation home service direc- 
tor. What is evaporated milk? (in 
Forecast for home economists, Oct. 
1959, P. 35) ,©17Sep59; KK152977. 
News -burgers, the magic burgerwiches 
with the surprise Inside. Evapo- 
rated milk. (in Grit, Aug. 14, 
i960, woman's section, p. 3) Appl. 
author: A. Culver Boyd. © l4Aug60; 
KK153872. 



CARNES CORP. © 

ATC/ acoustic terminal control units 
for all-air high-velocity systems. 
(Catalog 1160) © 2Aug60; KK153490. 

CARON CORP. © 

Eau de toilette, (in Beauty fashion, 
Aug. I960, p. 33) © Caron Corp. 
d.b.a. Caron; lAug60; KKI53677. 

New and delightfully refreshing. Eau 
de toilette by Caron, the greatest 
name in perfume. (in Town and coun- 
try, Sept. i960, p. 86) Appl. author: 
Parfums Caron. © Caron Corp. d.b.a. 
Caron; 6Sep60; KK154101. 

New and delightfully refreshing, eau 
de toilette by Caron, the greatest 
name in perfume, made only in France, 
(in The New Yorker, Aug. 20, I960, 
p.4l) Appl. author: Parfums Caron. 
© Caron Corp. d.b.a. Caron; 20Aug60; 
KKl 55201. 

CARS OVERSEAS, INC. © 

The facts on buying a car in Europe. 
© 15Dec60; KK155982. 

CARTER (MARY) PAINT FACTORIES. © 

Exclusive franchise plan. Brochure; 
August 1, i960. © 15Aug60; KK1 53829. 

CARTER PRODUCTS, INC. © 

Your most admired personality traits 
can cause your headaches. Micrainin, 
with Pyradine-3, advanced analgesic 
for relief of headache pain. (In 
Syracuse herald journal, Deo. 12, 
i960, p. 7) Appl. author: Ellington 
& Co., Inc. © 12Dec60; KK155985- 

CARTER'S INK CO. © 

Choicest way to sell stamp pads; foam 
or felt. (in Marking industry, Feb. 
I960, p. 27) Appl. author: Hoag & 
Provandie, Inc. © lFeb60; KK1 53205. 
Fer ya, not agin ya; carbons, (in The 
Office, Mar. i960, p. 230) Appl. au- 
thor: Hoag & Provandie, Inc. 
© lMar60; KK153207. 
For complete lines, it pays to Carter- 
lze. Rubber cement & 7 other pro- 
ducts for office, school, home and 
industry. (In Chain 3tore age, Aug. 
I960, p. 44-45) Appl. author: Hoag & 
Provandie, Inc. © 7Aug60; KK153462. 



For get-up-n-go packaging it pays to 
Carter-ize. Blister-packed; carded; 
pre-priced; self-selling. (In Chain 
store age, grocery managers ed., 
Mar. I960, p. 94) Appl. author: Hoag 
& Provandie, Inc. © 29Feb60; 
KK1 52769. 
I go for Carter's 0. S. R., office 
stain remover. (In Today's 
secretary, Sept. i960, p. 49) 
£ppl. author: Hoag & Provandie, Inc. 
© 20Aug60; KK155396. 
I go for Carter's Stylewriter carbon 
film ribbon. (In Today's secretary. 
Nov. i960, p. 58) Appl. author: Hoag 
& Provandie, Inc. © 200ct60; 
KK1 55398. 

Irresistible Impulses, Carter's year- 
round moneymakers. Marks -A-Lot & 
other products. (in The College 
store Journal, summer issue I960, 
p. 77) Appl. author: Hoag & 
Provandie, Inc. © Uul60; KK153441. 

It's always rush season on Carter's 
Marks-A-Lot & new Draws-A-Lot . 
(in The College store, convention 
issue I960, p. 100) Appl. author: 
Hoag & Provandie, Inc. © lApr60; 
KK153440. 

It's electrifying, Carter's electric 
line. Rugged carbons 'n ribbons 
custom-designed for electric 
machines. (In Today's secretary, 
Oct. I960, p. 56) Appl. author: Hoag 
& Provandie, Inc. © 20Sep60; 
KKl 55397. 

Magnify your ribbon profits. Super 
nylon; silk. (in Geyer's dealer 
topics, Mar. i960, p.ll4) Appl. au- 
thor: Hoag & Provandie, Inc. 
© 25Feb60; KKl 53209. 
Mylar strong, Mylar sharp; new style- 
writer carbon film ribbon. (in The 
Office, Apr. i960, p. 278) Appl. au- 
thor: Hoag & Provandie, Inc. 
© lApr60; KKl 53208. 

She asked for it; new Draws-a-Lot 
wash-off marker, (in Chain store 
age, variety managers ed., May i960, 
p. 102) Appl. author: Hoag & Pro- 
vandie, Inc. © 7May60; KKl 53213. 

This one marks for good; Marks-a-Lot. 
This one washes off; Draws-a-Lot. 
(In Life, Sept. 5, I960, p.120) 
Appl. author: Hoag & Provandie, Inc. 
© lSep60; KK154235. 

12-sheet carbon packs? (in Geyer's 
dealer topics, Apr. I960, p. 35) 
Appl. author: Hoag & Provandie, 
Inc. © 25Mar60; KK153210. 

CASGEL SERVICE. © 

Hi there, we are happy to send you the 
enclosed 25^ refund on your recent 
purchase of Lestoil; the all-purpose 
detergent. © 2May60; KKl 52364. 

CELANESE CORP. OF AMERICA. © 

Fortrel, the fiber that keeps its 
promise. Sample tag. © 8Sep60; 
KK154784. 
A new luxury has come along; new 
nytril fiber Darvan. Exmoor sweat- 
ers of Darvan. © Uul60; KKl 53572. 
CHAMBON, CARL M. SEE Shirtone Co. 

CHAMPION CO. © 

Questions and answers on cathodic 
protection. Vaults. © 6Sep60; 
KK154407. 

CHANEL, INC. © 

Chanel becomes the woman you are. A 
perfume is different on different 
women; No. 5. [Full length of bru- 
nette in raincoat with umbrella] 
(In Glamour, Oct. 1959, p. 5) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 22Sep59; KKl 53044. 

Chanel becomes the woman you are. A 
perfume is different on different 
women; No. 5. [Half length of blonde 
in evening dress] (in Glamour, 
Sept. 1959) Appl. author: Norman, 
Craig & Kummel, Inc. © 22Aug59; 
KK153043. 



1960 



CURRENT REGISTRATIONS 



97 



Chanel becomes the woman you are. A 
perfume is different on different 
women; No. 5. [Woman in evening gown 
with pearl necklace & fur wrap a- 
round shoulders] (in Mademoiselle, 
Dec. 1959 > P. 5) Appl. author: Nor- 
man, Craig & Kummel, Inc. © 20Nov59; 
KK154319. 

Chanel becomes the woman you are; 
No. 5. Perfume. (in Glamour, June 
1959, p. 5) Appl. author: Norman, 
Craig & Kummel, Inc. © 22May59; 
KK1 52407. 

Chanel goes back to school, too; No. 5. 
Perfume, (in Beauty fashion, July 
1959, p. 34-35) Appl. author: Norman, 
Craig & Kummel, Inc. © 10 Jul 59; 
KK1 52405. 

If she has a flair about her, if you 
really care about her, fill the 
Christmas air about her with Chanel 
No. 5; spray perfume and cologne. 
(In New York herald tribune, Dec. 13 
1959, p. 58) Appl. author: Norman, 
Craig & Kummel, Inc. © 13Dec59; 
KK1 53053 . 

If time stands still when you're 
standing next to him, you're ready 
for Chanel, the most treasured name 
in perfume; No. 5. (In Seventeen, 
July 1959, p. 5) Appl. author: Nor- 
man, Craig & Kummel, Inc. © Uul59; 
KK1 53048. 

New, No. 5 spray perfume. (In Vogue, 
Oct. 1, 1959, p. 15) © 19Sep59; 
KK152922. 

New, No. 5 spray perfume. Now you can 
take it with you, in your purse. 
(In Vogue, Oct. 1, 1959, p.15) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 10ct59; KK153040-. 

No. 5 spray cologne. Newest and neat- 
est of life's luxuries. (in The New 
Yorker, Sept. 19, 1959, p.3) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 17Sep59; KK153042. 

Suggest Chanel No. 5 for the purse, 
perfect complement for the No. 5 
classic bottle; perfume. (In Beauty 
fashion, Nov. 1959 p. 42-43) Appl. 
author: Norman, C : -_g & Kummel, Inc. 
© 10Nov59; KK154318. 

There's no business like new business. 
Chanel announces a great new set: 
no. 5 spray perfume and no. 5 spray 
cologne. (in Beauty fashion, Oct. 
1959, p. 42-4J) Appl. author: Norman, 
Craig & Kummel, Inc. © 10ct59; 
KK1 52953. 

When even the daisies can tell, you're 
ready for Chanel, the most treasured 
name in perfume; No. 5. (In Seven- 
teen, June 1959, p. 5) Appl. author: 
Norman, Craig & Kummel, Inc. 
© Uun59; KK1 52406. 

When his gift shows he knows, you're 
ready for Chanel, the most treasured 
name in perfume; No. 5. (In Seven- 
teen, Dec. 1959, p. 5) Appl. author: 
Norman, Craig & Kummel, Inc. 
© lDeo-59; KK1 53052. 

When his letter is on your sweater, 
you're ready for Chanel, the most 
treasured name in perfume; No. 5. 
(In Seventeen, Oct. 1959) Appl. 
author: Norman, Craig & Kummel, Inc. 
© 10ct59; KK153051. 

When it might as well be spring, 
you're ready for Chanel, the most 
treasured name in perfume; No. 5. 
(In Seventeen, Feb. i960, p. 7) Appl. 
author: Norman. Craig & Kummel, Inc. 
© lFeb60; KK154316. 

When poetry suddenly starts to make 
sense, you're ready for Chanel, the 
most treasured name In perfume; No. 5. 
(In Seventeen, Aug. 1959, P-5) Appl. 
author: Norman, Craig & Kummel, Inc. 
© lAug59; KK153049. 

When the music stops and you keep on 
dancing, you're ready for Chanel, 
the most treasured name in perfume; 
No. 5. (In Seventeen, Jan. i960, p. 7) 
Appl. author: Norman, Craig & Kummel, 
Inc. © 22Dec59 (in notice: i960); 
KK154314. 



When you're in a class by yourselves, 
you're ready for Chanel, the most 
treasured name in perfume; No. 5- 
(In Seventeen, Sept. 1959, P.5) 
Appl. author: Norman, Craig & Kummel, 
Inc. © lSep59; KK1 53050. 

CHAPMAN, A. C. © 

Mall Order Research. At last a program 
to Insure your success in mall sell- 
ing. © 4Jan60 (in notice: 1959); 
KK1 52651 . 



CHEMEX CORP. © 

Capsule. Shaker, canister, humidor. 
$8.50. 11 oz. Appl. author: Peter 
Schlumbohm. © 120ct60; KK154366. 
Coffeemaker. BTU-ty metal set & other 
products. Prospectus. By Peter 
Schlumbohm. © HJul60; KK153544. 
Coffeemaker. Chemex -Bonded filter- 
paper & other products. Prospectus. 
By Peter Schlumbohm. © 17Aug60; 
KK1 535^3. 
Coffeemaker. Chemex -Bonded filter- 
paper & other products. (Prospectus) 
By Peter Schlumbohm. © l4Nov60; 
KK155178. 
Coffeemaker. Pyrex brand glass & 
other products. Prospectus. By 
Peter Schlumbohm. © I80ct60; 
KK154428. 
Newsletter no.15. Iced butter or 
caviar dish & other products. By 
Peter Schlumbohm. © 29Jul60; 
KK1 53546. 
Newsletter no.l6. Iced butter or 
caviar dish & other products. By 
Peter Schlumbohm. © 23Aug60; 
KK153545. 
Newsletter no. 17. Iced butter or 
caviar dish & other products. By 
Peter Schlumbohm. © 23Nov60; 
KK1 55192. 
Vertikettle. Teamex turbulator & 
other products. (Prospectus) Appl. 
author: Peter Schlumbohm. © 280ct60; 
KK155171. 



CHEMICAL PRODUCTS CO. © 
Brewer's instant cleaner. 
© 6Sep60; KK154026. 



One gallon. 



CHERRY PRODUCTS SALES CORP. © 
Reddi-Mald brand, jellied cherry 
sauce. Net contents 12 1/4 oz. 
© 27Jul60; KK1 53371. 



CHIDLOW'S HEALTH BREADS. 

Safe as money in the bank. Your 
family's nutrition protected. Soy 
Ijread & 9 other health breads. Appl. 
author: Ernest Camp, Jr. © Chidlow's 
Health Breads, a division of Southern 
Bakeries Co.; 26Aug60; KKI53691. 

CHINCHAR (VICTOR M. ) & SONS. © 
Hey kids, get yours today; deluxe 
Hom-Pla baseball bases ball diamond. 
© l8Apr60; KK152850. 

CHOCOLATE PRODUCTS CORP. © 

Chocolate streak ice cream. Half 
gallon liquid. Appl. author: 
Ferguson -Lander Box Co. © l4Sep60; 
KK1 53963. 

CHORE-BOY MANUFACTURING CO. © 

East, West, North and South - thou- 
sands of Chore-Boy users are getting 
more profit and pleasure from dairy- 
ing. Endorsed by Steele Thompson & 
Son & others. (in Hoard's dairyman, 
Nov. 25, i960, p. 4 of cover) Appl. 
author: Don E. Golay. © 25Nov60; 
KK155176. 
A Jewel, says Indiana dairyman about 
his Chore-Boy automatic vacuum 
washer; milking systems . Endorsed 
by Albert Ernstes and Son. (In 
Hoard's dairyman, July 10, I960, 
p. 4 of cover) Appl. author: Don E. 
Golay. © 10Jul60; KK152337. 



CHRISTOPHER, CLYDE. SEE Christopher's. 

CHRISTOPHER, RUTH A. SEE Christopher's. 

CHRISTOPHER'S. 

Pure apple syrup. 1 pint net wt. 
© Clyde Christopher & Ruth A. 
Christopher d.b.a. Christopher's; 
l40ct60; KK155^29. 

CHROMIUM CORP. OF AMERICA. © 

Crodon, the chrome plate, at work with 
power. (Bulletin no. 45) 
© 10Aug60; KK153204. 
Crodon, the chrome plate service, helps 
keep sheet and tin mills rolling. 
(Bulletin no. 50) © 22Sep60; 
KK1 54059. 

CHUN KING CORP. © 

Beef chop suey. ' Divider-Pak. Net 

weight 1 lb. 13 ozs.; net weight 

14 ozs. (Canned Beef chop suey) 

© 25Nov60; KK155278. 
Beef chop suey. Quick frozen. Net 

weight 1 lb. © 25Nov60; KK155274. 
Chicken chop suey dinner. Quick 

frozen. Net weight 11 ozs. (Frozen 

chicken chop suey dinner) © 12Dec60; 

KK155561. 
Chicken chow mein without noodles. 

Divider-Pak. Net weight 1 lb. 

13 ozs.; net weight 14 ozs. (Canned 

chicken chow mein) © 25Nov60j 

KK155279. 
Chicken chow mein without noodles . 

Quick frozen. Net weight 1 lb. 

© 25Nov60; KK155273. 
Egg foo young, Chinese omelet with 

gravy separate. Quick frozen. Net 

weight 12 oz. (Frozen egg foo young) 

© 25Nov60; KK155275. 
Fried rice with meat and eggs. Quick 

frozen. Net weight 10 oz. 

© 25Nov60; KK155272. 
Jeno ' s pizza; complete with tangy 
sauce, cheese and mix for tender 

crust. Net weight 15 3/4 ozs. 

© 2OJul60; KK152627. 
Living Earth, nature's perfectly 

blended complete house plant soil. 

© HJul60; KK155879. 
Mushroom chow mein without noodles. 

Divider-Pak. Net weight 1 lb. 

13 ozs.; net weight 14 ozs. (Canned 

mushroom chow mein) © 25Nov60; 

KK155277. 
Nokomis wild rice cass'rol with 

chicken; quick frozen. Net weight 

12 ozs. © 13May60; KK152309. 
Shrimp chop suey dinner. Quick frozen. 

Net weight 11 ozs. (Frozen shrimp 

chop suey dinner) © 12Dec60; 

KK155562. 
Shrimp chow mein without noodles. 

Quick frozen. Net weight 1 lb. 

© 25Ncv60; KK155271. 
6 Cantonese egg rolls prepared with 

meat & shrimp. Quick frozen. Net 

weight 6 oz. (Frozen egg rolls) 

© 25Nov60; KK155276. 
Vegetable chow mein. Quick frozen, 
without noodles. Net weight 14 ozs. 
© 26Sep60; KK154100. 



CHURCH & DWIGHT CO., INC. © 

Baking soda makes these Christmas 
ornament cookies very tender, very 
crisp, very good. Arm & Hammer 
baking soda. (In What's new in 
home economics, Nov. i960, p.3 of 
cover) © l40ct60; KK155798. 
Teach baking for the family with 
baking soda. Arm & Hammer baking 
soda. (in what's new in home 
economics, Oct. i960, p. 45-48) 
© 21Sep60; KK1 55797. 
CIRCLE RESEARCH LABORATORIES, INC. © 
Plastic pool owners, no more slimy, 
slippery pool or smelly, green water 
with new, double-action Pool Safe. 
(In Morristown daily record, July 29 
I960, p. 7) © 29Jul60; KK1 53585. 



98 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CITIES SERVICE OIL CO. © 

I got my crazy cones at Cities 
Service. Face with oval eyes & 
downcast mouth. Appl. author: 
Edward S. Larson, Jr. © 100et60; 
KK1 55*76. 
I got my crazy cones at Cities 
Service. Pace with round eyes & 
triangle nose. Appl. author; 
Edward S. Larson, Jr. © 100ct60; 
KK155475 . 

CITY NATIONAL BANK & TRUST CO. OP CHI- 
CAGO. © 

Get off that pay day money-go-round 
with Simplex checks. (in Chicago 
dally tribune, May 6, i960, pt.l, 
p. 5) Appl. author: George H. Hart- 
man Co. © 6May60; KK154813. 
Get the most out of life, start saving 
now at City National, (in Chicago 
daily tribune, Apr. 27, I960, pt.2, 
p. 7) Appl. author: George H. Hart- 
man Co. © 27Apr60; KK1 5*655- 
How much rain in Spain? (in Chicago 
daily tribune, Apr. 13, i960, pt.J, 
p. 5) Appl. author: George H. Hart- 
man Co. © 13Apr60; KK15*8l2. 
Meet the men who makes decisions, 
(in Chicago daily tribune, Sept. 7, 
I960, pt.l, p. 13) Appl. author: 
George H. Hartman Co. © 7Sep60; 
KK15*8l*. 
Stop wondering where the money goes, 
get an accurate budget record every 
month with Simplex checks, the low- 
cost, no minimum balance checking 
account for everyone. (In Chicago 
sun-times, June 10, i960, p. 26) 
Appl. author: George H. Hartman Co. 
© 10Jun60; KK15*63h. 
You mean my little family needs City 
National Bank? (in Chicago daily 
tribune, Sept. 20, i960, pt.4, p. 4) 
Appl. author: George H. Hartman Co. 
© 20Sep60; KK1 54815. 
Your eyes and ears in Chicago. 
[Businessmen beside fountain] 
(In Illinois banker, June i960, 
p. 7) Appl. author: George H. Hart- 
man Co. •© Uun60; KK1 55*95. 
Your eyes and ears in Chicago. 
(Businessmen looking over stock- 
yards] (in Illinois banker, Aug. 
I960, p. 17) Appl. author: George H. 
Hartman Co. © lAug60; KK155*9*. 
Your eyes and ears in Chicago; City 
National. (In Illinois banker, 
Oct. i960, p. 15) Appl. author: 
George H. Hartman Co. © 10ct60; 
KK1 5*660. 
CLAIROL, INC. © 

Are you washing precious hair color 
down the drain? Shampoo, (in TV 
guide, Nov. 5-11, I960, p.A-33) 
April, author: Poote, Conte & Belding. 
© 1Nov60; KK1 55522. 
Clairol gives our students the most 
thorough training in haircoloring 
... says Mr. Bernard Bell. En- 
dorsed by Carol Constantine. (in 
National beauty school journal and 
beauty school management, Nov. I960, 
p. 2 of cover) Appl. author: Poote, 
Cone & Belding. © 1Nov60; KK15513L 
Does she, or doesn't she? Miss 

Clairol Hair Color Bath. [Boy with 
arms folded around woman ' s neck from 
behind] (in Life, July 11, i960, 
p. 79) Appl. author: Foote, Cone & 
Belding. © 7Jul60; KKI52906. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Little boy lean- 
ing over shoulder of girl holding 
drawing pad & with paint brush in 
mouth] (In Life, Nov. 28, i960, 
p. 31) Appl. author: Foote, Cone & 
Belding. © 2*Nov60; KK15552*. 
Does she, cr doesn't, she? Miss 

Clairol Hair Color Bath. [Ports, of 
mother & daughter leaning against 
tree] (in Life, Sept. 5, i960, 
p. 7*5 Appl. author: Foote, Cone & 
Belding. © LSep60; KK153999- 



Does she, or doesn't she? Miss 
Clairol Hair Color Bath. Woman & 
girl in swimming pool scene. (in 
Life, Aug. 8, i960, p. 11) Appl. au- 
thor: Foote, Cone & Belding. 
© *Aug60; KK153366. 
Does she, or doesn't she? Miss Clairol 
Hair Color Bath. [Woman & little 
girl in wall situation] (in Life, 
Oct. 31, I960, p. 36) Appl. author: 
Foote, Cone & Belding. © 270ct60; 
KK155138. 
Free gifts for happy holidays; Vita- 
pointe creme hairdress and condition- 
er, (in Modern beauty shop, Nov. 
i960, p.*7) Appl. author: Foote, 
Cone & Belding. © 250ct60; 
KK155**3. 
Hate that gray? Wash it away. Loving 
Care, hair color lotion. (in The 
Philadelphia inquirer magazine, 
Aug. 1*, i960, p. 20-21) Appl. au- 
thor: Foote, Cone & Belding. 
© l*Aug60; KK153360. 
Hate that gray? Wash it away. New, 
color only the gray without changing 
your natural hair color; Loving Care. 
(In The Post & times-star, Cincin- 
nati, July 1*, I960, p. 15) Appl. 
author! Foote, Cone & Belding. 
© l*Jul60; KK152901. 
How summer hair care can build profits 
and good will for your salon. Hair 
So New; Metalex; Vitapolnte. (in 
Beauty trade, Aug. i960, p. 26 -27) 
Appl. author: Foote, Cone & Belding. 
© 10Aug60; KK155989. 
How summer hair care can build profits 
and good will for your salon, by 
Nelle B. Lorick. Hair So New; 
Metalex; Vitapolnte. (in American 
hairdresser, July I960, p. 6-7) 
Appl. author: Foote, Cone & Belding. 
© 20Jun60; KK1 52657. 
How to achieve beautiful new reds 
without pre -bleaching. Red Fashion 
Salon Formula color & 2 other prod- 
ucts, (in Beauty trade, Apr. I960, 
p. 20) Appl. author: Foote, Cone & 
Belding. © 10Apr60; KK153987- 
How to combine haircoloring and perma- 
nent waving successfully, by William 
E. Clarke. (In American hairdresser, 
Aug. i960, p. 6-7) Appl. author: 
Foote, Cone & Belding. © 20Jul60; 
KK152902. 
How to get rid of gray a remarkable 
new way without tinting, by Julius 
Caruso; Loving Care. (In American 
hairdresser, Nov. i960, p. 6-7) Appl. 
author: Foote, Cone & Belding. 
© 200ct60; KK155068. 
How to speed up blonde on blonde for 
greater profit, by Gene Shacove. 
(In American hairdresser, Sept. 
i960, p. 6-7) Appl. author: Foote, 
Cone & Belding. © 20Aug60; KK1 53988. 
How to use a gray rinse in surprising 
ways; Come Alive Gray. (In Beauty 
trade magazine, Oct. i960, p.32-»33) 
Appl. author: Foote, Cone & Belding. 
© 100ct60; KKI55067. 
How to use Loving Care hair color 

lotion. © 29Apr60; KKI5369*. 
Important packaging change; the demand 
for new Ultra-Blue Lady Clairol has 
been so tremendous that we are work- 
ing around the clock. Ultra-Blue 
Lady Clairol Protinator. © HMar60; 
KK1 52321. 
In my 45 years in the beauty business, 
I have watched Clairol become the 
outstanding leader in the haircolor- 
ing field ... says Mr. S. A. Bander, 
indorsed by Ronald Predrics. (in 

••tional beauty school Journal and 

beauty school management, July I960, 

p. 2 of cover) Appl. author: Poote, 

Cone & Belding. © Uul60; KKI52656. 

Is it true blondes have more fun? 

Instant Whip Lady Clairol creme hair 
lightener. [Man blowing up baloon; 
blonde laughing] (in Look, Oct. 11, 
i960, p. 74) Appl. author: Foote. 
Cone & Belding. © 27Sep60; KK1 545*8. 



Is it true, blondes have more fun? 
Instant Whip Lady Clairol creme hair 
lightener. Penny arcade scene. (In 
Screen stories, Sept. i960, p. 3 of 
cover) Appl. author: Foote, Cone & 
Belding. © 25Aug60; KK153370. 
Is It true, blondes have more fun? 
Lady Clairol creme hair lightener. 
[Couple at water fountain] (in 
Look, Nov. 22, i960, p. 79) Appl. 
author: Foote, Cone & Belding. 
© 8Nov60; KK155*JH. 
Leading beauty schools agree: where 
results count, you can count on 
Clairol; haircoloring. Ben Fisher & 
his son Martin Fisher & 5 other 
beauticians. (in National beauty 
school journal and beauty school 
management, Aug. i960, p. 2) Appl. 
author: Foote, Cone & Belding. 
© lAug60; KK15336*. 
Leading beauty schools agree: where 
results count, you can count on 
Clairol. Margaret Hicks & 3 other 
pictures of directors of beauty 
academies, (in National beauty 
school Journal and beauty school 
management, Oct. i960, p. 2) Appl. 
author: Foote, Cone & Belding. 
© 10c t60; KK15*560. 
Miss Clairol Hair Color Bath Color 

Dial. © 15Aug60; KK1 5*275. 
Natural -looking results, excellent 
hair condition: two good reasons 
why we always use Clairol, says 
Anthony Dlonisio. Ultra -Blue Lady 
Clairol. Endorsed by Joyce A. 
Cavalierl. (in National beauty 
school Journal and beauty school 
management, Sept. i960, p. 2) Appl. 
author: Foote, Cone & Belding. 
© lSep60; KK153984. 
Now you can protect hair color Just 
as leading hairdressers do, by 
Evelyn Whaley. Shampoo. (In TV 
guide, Oct. 29-Nov.4, I960, p.A-45) 
Appl. author: Poote, Cone & Belding. 
© 250ct60; KK155521. 
Our warmest thanks for your constant 
preference for Clairol products and 
your artistry in using them, (in 
American hairdresser, Dec. i960, 
p. 6-7) Appl. author: Poote, Cone & 
Belding. © 20Nov60; KKI55523. 
Ultra-Blue Lady Clairol Protinator, 
the Protinator catalyst for ultra- 
lightest blonding. Dispenser pack. 
24 envelopes, 12 grams each. 
© HMar60; KK152320. 

CLARK (KEITH) INC. 

Keep ahead of time, year after year, 
with Keith Clark and Defiance 
calendars. (in Modern office pro- 
cedures, Oct. I960, p. 50) Appl. 
author: J. Keith Clark. © Keith 
Clark, Inc. & Defiance Calendar 
Co., Inc.; 10ct60; KK1 54738. 

CLARK GRAVE VAULT CO. © 

Would you know what to do? [Woman 
holding telegram leaning against 
shoulder of man] (in Ladies' home 
journal, Sept. i960, p. 154) Appl. 
author: Ranald S. West. © 25Aug60; 
KKI C .3626. 



CLEVELAND COCA-COLA BOTTLING CO. © 
Coca-Cola presents the history of 
bowling, 16. (in The Cleveland 
kegler and sports review, Oct. 4, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © 40ct60; KK154212. 
Coca-Cola presents the history of 
bowling, 17. (In The Cleveland 
kegler and sports review, Oct. 18, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © l80ct60; KK154614. 
Coca-Cola presents the history of 
bowling, 18. (in The Cleveland 
kegler and sports review, Nov. 1, 
I960, p. 5) Appl. author: Charles M 
Schloss. © 1Nov60; KK1 54734. 



1960 



CURRENT REGISTRATIONS 



99 



Coca-Cola presents the history of 
bowling, 19. (In The Cleveland 
kegler and sports review, Nov. 15, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © 15Nov60j KK1 54952. 
Coca-Cola presents the history of 
bowling, 20. (in The Cleveland 
kegler & sports review, Nov. 29, 
196C, p. 5) Appl. author: Charles M. 
Schloss. © 29Nov60; KK155318. 
Coca-Cola presents the history of 
bowling, 21. (In The Cleveland 
kegler and sports review, Dec. 13, 
I960, p. 5) Appl. author: Charles M. 
Schloss. © 13Dec60; KKI55566. 

CLEVELAND TWIST DRILL CO. © 

High speed production requires drills 
of highest quality; Cle-Forge high 
speed drills. (in Purchasing, 
Nov. 21, I960, p. 12.3) Appl. author: 
W. Emerson Wenger. © 21Nov60; 
KK1 55744. 
New style carbide tipped countersink 
gives 4 to 10 times more holes per 
grind, eliminates chatter and 
eccentricity. (in Carbide engineer- 
ing, Sept. I960, p. 9) Appl. author: 
W. Emerson Wenger. © 6Sep60; 
KK1 54596. 

CLINTON SILK MILL, INC. © 

Fine yarn weavers; rayon, silk, nylon. 
© 19Dec60; KKI55863. 



CLOROX CO. © 

Clorox fall spruce-up special; free 
Evening in Paris lipstick. Bleach, 
(in The Clarksburg exponent, Oct. 13, 
I960, p. 17) Appl. author: Honig- 
Cooper & Harrington. © 130ct60; 
KK1 55598. 
Clorox fall spruce-up twins; Evening 
in Paris lipstick plus perfume. 
Bleach. (in The Miami herald, 
Oct. 13, I960, P.38-E) Appl. au- 
thor: Honig-Cooper & Harrington. 
© 130ct60; KK155599. 
Oet this free plastic shampoo brush 
from Clorox; bleach. (in The 
Seattle daily times, Oct. 12, i960, 
P. 33) Appl. author: Honig-Cooper & 
Harrington. © 120ct60; KK155596. 
Ground-in grime or simply soiled, you 
need Clorox to get out dirt that 
suds leave in; bleach. [Boy on 
sliding board; man at desk] (in San 
Francisco examiner, Apr. 21, i960, 
section 2, p. 11) Appl. author: 
Honig-Cooper & Harrington. 
© 21Apr60; KK1 52591. 
Ground-in grime or simply soiled, you 
need Clorox to get out dirt that 
suds leave in; bleach. [Fatigued 
female by fireplace; seated male 
wiping mouth] (In San Francisco 
examiner, July 28, i960, p. 11) 
Appl. author: Honig-Cooper & Har- 
rington. © 28jul60; KK154663. 
Ground-in grime or simply soiled, 
you need Clorox to get out dirt 
that suds leave in. Bleach, (in 
Parents' magazine & better home- 
making, Oct. I960, p. 29) Appl. au- 
thor: Honig-Cooper & Harrington. 
© 25Sep60; KK155302. 
Ground-in grime or simply soiled, you 
need Clorox to get out dirt that 
suds leave in; bleach. [Male fixing 
car motor; female gardener] (In 
San Francisco examiner, July 7, 
i960, section 2, p. 6) Appl. author: 
Honig-Cooper & Harrington. 
© 7Jul60; KK154662. 
Ground-in grime or simply soiled, you 
need Clorox to get out dirt that 
suds leave in; bleach. [Man holding 
potted plant; baby taking shirt off] 
(in San Francisco examiner, May 5, 
I960, section 2, p. 11) Appl. au- 
thor: Honig-Cooper & Harrington. 
© 5May60; KK152592. 



Ground-in grime or simply soiled, you 
need Clorox to get out dirt that 
suds leave in; bleach. [Man with 
tire; girl drying hair of another 
girl] (in San Francisco examiner, 
June 23, I960, section 2, p. 5) 
Appl. author: Honig-Cooper & Harring- 
ton. © 23Jun60; KKI52593. 

New, no-drip lip; now, you can offer 
your customers Clorox . . . the first 
and only no-drip bottles in the 
household bleach field, (in The 
Quartermaster review, May-June i960, 
p.l46) Appl. author: Honig-Cooper & 
Harrington. © Uun60; KK155303. 

Prove it your next wash: Today's 

Clorox gets out dirt that suds leave 
in; bleach. [Father & son doing 
exercises] (in The Knickerbocker 
news, Albany, Sept. 1, i960, p.6B) 
Appl. author: Honig-Cooper & Harring- 
ton. © lSep60; KKL54666. 

Prove it your next wash! Today's 

Clorox gets out dirt that suds leave 
in; bleach. [Female hanging shirt 
on line] (in Nashville banner, 
Sept. 29, I960, p. 30) Appl. author: 
Honig-Cooper & Harrington. 
© 29Sep60; KK154668. 

Prove it your next wash! Today's 
Clorox gets out dirt that suds leave 
in; bleach. [Mother & daughter 
making bed] (In Oakland tribune, 
Aug. 31, I960, p.S-23) Appl. 
author: Honig-Cooper & Harrington. 
© 31Aug60; KK1 54665. 

Prove it your next wash! Today's 

Clorox gets out dirt that suds leave 

in; bleach. [Picnicking family of 

3; mother spreading tablecloth} 

(In The Atlanta constitution, 

Aug. 18, I960, p.2-F) Appl. author: 

Honig-Cooper & Harrington. 

© l8Aug60; KK154661. 

Why Clorox gets your wash cleaner than 
dry bleach. (in Watertown daily 
times, July 27, I960, p. 31) Appl. 
author: Honig-Cooper & Harrington. 
© 27Jul60; KK155597. 

Why Clorox gets your wash cleaner 
than dry bleach, whether packets, 
powders or pills; bleach. [Female 
holding up shirt] (in The Post- 
standard, Syracuse, N. Y., Sept. 8, 
I960, p. 11) Appl. author: Honig- 
Cooper & Harrington. © 8Sep60; 
KKL 54667 . 

Why Clorox gets your wash cleaner 
than dry bleach, whether packets, 
powders or pills; bleach. [Seated 
baby] (In The Post-standard, Syra- 
cuse, N. Y., Aug. 25, I960, p. 24) 
Appl. author: Honig-Cooper & Harring- 
ton. © 25Aug60; KK154664. 

COBRA METAL HOSE DIVISION, DK MANUFAC- 
TURING CO. SEE DK Manufacturing Co. 
Cobra Metal Hose Division. 

COCA-COLA CO. © 

Airman Lee, ready for Inspection, Sir. 

(In Air Force times, June 18, i960) 

© l8Jun60; KKI528OO. 
Any inning, any outing, turns to sheer 

pleasure with the real refreshment, 

Coca-Cola. (In Sporting news, June 

I960) © 8Jun60; KK153775. 
Be really refreshed. Bathing girl. 

Appl. author: McCann-Eriekson, Inc. 

© Uul60; KK153504. 
Be really refreshed. Football girl 
scene. Appl. author: McCann-Eriek- 
son, Inc. © 10ct60; KK154400. 
Be really refreshed. Girl & dog. 

Appl. author: McCann-Erlckson, Inc. 

© lAug60; KK1 53502. 
Be really refreshed. Lunch box scene. 

Appl. author: McCann-Erlckson, Inc. 
© lSep60; KK154398. 
Be really refreshed around the clock. 

Asparagus supreme and Coke . ( In 

Better homes & gardens, Apr. i960) 

Appl. author: McCann-Eriekson, Inc. 

© 10Mar60; KK153157. 



Be really refreshed around the clock. 
Hors d'oeuvres on pig. (in Good 
housekeeping, Nov. i960, p. 155) 
Appl. author: McCann-Eriekson, Inc. 
© 200ct60; KK155657. 
Be really refreshed around the clock. 
Hors d'oeuvres pie. (In Good house- 
keeping, Aug. I960, p. 35) Appl. au- 
thor: McCann-Erlck3on, Inc. 
© 21Jul60; KK1 55656. 

Be really refreshed around the clock. 
Lazy Susan and Coke. (in Good house- 
keeping, Apr. I960, p. 174) Appl. 
author: McCann-Eriekson, Inc. 
© 17Mar60; KKI53156. 

Be really refreshed around the clock. 
Seafood barbecue & Coke, (in Better 
homes & gardens, Mar. i960) Appl. 
author: McCann-Eriekson, Inc. 
© 10Feb60; KKI53165. 

Be really refreshed around the clock. 
Stuffed franks & Coke, (in Senior 
scholastic, Mar. 23, i960, p. 2 of 
cover) Appl. author: McCann- 
Erlckson, Inc. © 21Mar60; KKI53155. 

Be really refreshed around the clock; 
try these tempting treats irresist- 
ible with Coke. (In The Dadeville 
record, Mar. 3, I960, p. 3) 
© 3Mar60; KK1 52536. 

Be really refreshed around the clock; 
try these tempting treats with big 
king size Coke. (In Southwest times 
record, Feb. 7, I960, p.llC) 
© 7Peb60; KK1 52751. 

Be really refreshed, bowl with Coke. 
Family bowling scene, (in TV 
guide. Sept. 10, I960, p. 4 of 
cover) Appl. author: McCann- 
Eriekson, Inc. © 7Sep60; KKI5566O. 
Be really refreshed, camp with Coke. 
Trout fishing scene, (in Sports 
illustrated, Apr. 4, i960) Appl. 
author: McCann-Erlckson, Inc. 
© lApr60; KKI53153. 

Be really refreshed, cool off with 
Coke. Beach party scene. (in 
Sports illustrated, Sept. 5, i960) 
Appl. author: McCann-Erlckson, Inc. 
© lSep60; KK155659. 

Be really refreshed, cool off with 
Coke. Bottle, glass & bottle 
opener on ice floe. (In Holiday, 
July I960, p. 106) Appl. author: 
McCann-Erlckson, Inc. © 15Jun60; 
KK1 53151. 

Be really refreshed, cool off with 
Coke. Bottle with hole in ice. 
(In Holiday, Aug. i960) Appl. au- 
thor: McCann-Eriekson, Inc. 
© 15Jul60; KK155664. 

Be really refreshed, cool off with 
Coke. Diver & boat. (In Sports 
illustrated, July 11, i960, p. 4 
of cover) Appl. author: McCann- 
Erlckson, Inc. © 7Jul60; KKI55658. 

Be really refreshed, cool off with 
Coke. Man under ho3e. (in Look, 
May 24, i960) Appl. author: 
McCann-Erlckson, Inc. © 10May60; 
KK153158. 

Be really refreshed, enjoy a float 
with Coke, (in Life, Aug. 8, I960, 
p. 4 of cover) Appl. author: McCann- 
Eriekson, Inc. © 4Aug60; KKI55667. 

Be really refreshed, pause for Coke. 
Couple holding hands under table, 
(in National geographic, Apr. i960) 
Appl. author: McCann-Eriekson, Inc. 
© lApr60; KK153159. 

Be really refreshed, pause for Coke. 
Skier. (in Skiing news magazine, 
Feb. i960, p. 6) Appl. author: 
McCann-Erlckson, Inc. © lFeb60; 
KK153146. 

Be really refreshed, pause for Coke. 
Valentine couple. (in McCall's, 
Feb. i960) Appl. author: McCann- 
Eriekson, Inc. © 21Jan60; KK1 53164. 

Be really refreshed, pause for Coke. 
Woman in car with dog. (In The 
New Yorker, May 28, i960) Appl. 
author: McCann-Erlckson, Inc. 
© 26May60; KKI53150. 



100 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



COCA-COLA CO. -Con. 

Be really refreshed, reach for Coke. 
All alone, when It comes to real 
cool refreshment. Glass with Ice. 
(in Senior scholastic, May 18, i960, 
p. 2 of cover) Appl. author: McCann- 
Erlckson, Inc. © l6May60; KK153145. 

Be really refreshed, relax with Coke. 
Couple on park bench in rain. (in 
Look, Apr. 12, i960) Appl. author: 
McCann-Erlckson, Inc. © 29Mar60; 
KK1 53160. 

Be really refreshed, relax with Coke. 
Riding stable scene, (in The New 
Yorker, Mar. 5, I960) Appl. author: 
McCann-Erlckson; Inc. © 3Mar60; 
KK1 53154. 

Be really refreshed, relax with Coke. 
Shopper on chair with shoes off. 
(In Life, Feb. 22, I960, p. 4 of 
cover) Appl. author: McCann-Erlck- 
son, Inc. © l8Feb60; KKI53163. 

Be really refreshed, sit out with Coke. 
Party girl, (in Time, Jan. 4, i960, 
p. 4 of cover) Appl. author: McCann- 
Erlckson, Inc. © 31Dec59 (in notice: 
I960); KK153166. 

Be really refreshed, win with Coke. 
Jockey, (in Sports illustrated, 
May 16, i960) Appl. author: 
McCann-Erlckson, Inc. © 13May60; 
KK153152. 

Big, big refreshment news; now Coke 
in cans, too. (in The Virginian 
pilot, Norfolk-Portsmouth, Apr. 28, 
I960, p. 29) © 28Apr60; KK1 52538. 

Big refreshment on campus, king size 
Coke. [College couple & freshman 
carrying books] (in American girl, 
Oct. I960) Appl. author: McCann- 
Erlckson, Inc. © 26Sep60; 
KK1 55662. 

Big refreshment value; after you pour, 
there's still lots more. King size 
Coke. (in The Sun-reporter, Jan. 23, 
I960, p. 14) © 23Jan60; KK152757. 
Big refreshment value; king size Coke. 
Bottle & opener. Appl. author: 
McCann-Erickson, Inc. © Uun60; 
KK153503. 

Big refreshment value; king size Coke. 
Ice floe. Appl. author: McCann- 
Erickson, Inc. © Uul60; KK1 53505. 

Big refreshment value; king size Coke. 
(In Sun reporter, Jan. 30, I960, 
p. 13) © 30Jan60; KK1 52759. 

Big value. Actual size; family size 
Coca-Cola. (in Green Bay press 
gazette, Dec. 10, 1959, P.27) 
© 10Dec59; KK152760. 
Bigger than a hero; king size Coke 
has more for you. (in Gilchrist 
County journal, Jan. 28, i960, 
p. 3) © 28Jan60; KK1 52537. 

Bigger than a shish-kabob; king size 
Coke has more for you. (in Gil- 
christ County Journal, Jan. 21, 
I960, p. 3) © 21Jan60; KK1 52540. 

Bring home Coke for Thanksgiving. 
(In The Decatur daily, Nov. 23, 
1959, P. 6) © 23Nov59; KK152755. 

The Coca-Cola Company salutes Nation- 
al Tavern Month, May i960. (In 
NLBA news, Apr. 4, i960) © 4Apr60; 
KK1 52796. 

The Coca-Cola Company salutes the Boy 
Scouts of America on the occasion of 
their 50th anniversary; 1910-1960. 
Boy Scout emblem, (in Boy's life, 
Feb. I960, p. 58) Appl. author: 
McCann-Erickson, Inc. © 25Jan60; 
KK153162. 

Coca-Cola, too, is compatible with a 
well balanced diet, (in Journal of 
the American Medical Assn., June 25, 
I960) © 25Jun60; KK152798. 

Coke means only Coca-Cola, and Coca- 
Cola means only Coke. Bottle & glass 
on Ice floe with cup. (in American 
girl, July I960, p. 4 of cover) Appl. 
author: McCann-Erlckson, Inc. 
© 25Jun60; KK153140. 



Come and get it; cheerfullest call of 
all, the call to Coke. Boy Scout 
with bugle, (in Boy's life, June 
i960, p . 4 of cover) Appl. author: 
McCann-Erickson, Inc. © 25May60; 
KK153148. 

Commissary logistics: the art of sup- 
plying troops with what they want, 
(in Quartermaster review, May- June 
I960) © Uun60; KK153773. 

Companions in good taste; next time 
you sit down to enjoy a snack of 
cheese, pour out a glass of ice- 
cold Coca-Cola, (in Ebony, Oct. 
1959) Appl. author: McCann-Erlck- 
son, Inc. © l8Sep59; KK155120. 

Company coming, stock up on Coke, 
(in Stanly news and press, Nov. 27, 

1959, p.6B) © 27Nov59; KK1 52752. 
Customers spend up to 60% more when 

you install a cooler for Coca-Cola. 
(Gal viith sales check in basket) 
(in Chain store age, May i960, p. 67) 
© 5May60; KK1 53772. 
Don't disappoint Santa. (in State 
news. Dover, Del., Dec. 17, 1959, 
p. 13) © 17Dec59; KK1 52532. 
Fantastic offer; one carton of fabu- 
lous Fanta free, plus deposit, with 
every two cartons of Coca-Cola you 
buy. (in Spokane daily chronicle, 
Dec. 17, 1959, P. 36) © 17Dec59; 
KK152756. 
Field signals; refreshing message, 
have an ice-cold Coke. Boy Scout 
& signals. (In Boys' life, Oct. 
i960, p. 4 of cover) Appl. author: 
McCann-Erickson, Inc. © 26Sep60; 
KK1 55669. 
Frankly, more refreshment . Frankfurter 
scene. Appl. author: McCann-Erick- 
son, Inc. © lSep60; KKI54399. 
Free sales aids to boost profits, 
(in Motion picture herald, May 14, 

1960, p. 39) © l4May60; KK152799. 
Get 'em out of the car for a Coke and 

sell more TBA. (in Super service 
station, June i960, p. 193) 
© 10Jun60; KK1 53777. 

Half-price sale on king sice Coke, 
(in East Liverpool review, Mar. 1, 
I960, p. 10) © lMar60; KK152535- 

High school students, win $5000. 
Talentsville, U. S. A. Hi-Fi Club 
national talent search. (In Stanly 
news and press, Jan. 1, i960, p.8A) 
© Uan60; KK15275^. 
Hungry? Thirsty? Have yourself a 
Dagwood with king size Coca-Cola, 
(in The American Legion magazine, 
Mar. I960, p. 2 of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© lMar60; KK1 53147. 

Ice-cold Coca-Cola helps you or the 
people who work for you be really 
refreshed; Coke on the job keeps 
workers refreshed. Building model 
scene. (in Time, Apr. 18, i960) 
Appl. author: McCann-Erlckson, Inc. 
© 13Apr60; KK153144. 

Ice-cold Coca-Cola helps you or the 
people who work for you be really 
refreshed; Coke on the job keeps 
workers refreshed. Drawing board 
scene, (in Time, June 6, i960, 
p. 2 of cover) Appl. author: McCann- 
Erlckson, Inc. © Uun60; KK153141 . 

Ice-cold Coca-Cola helps /you or the 
people who work for you be really 
refreshed; Coke on the job keeps 
workers refreshed. Lunch table 
scene. (In Time, June 27, i960) 
Appl. author: McCann-Erickson, Inc. 
© 22Jun60; KK153142. 

Ice-cold Coca-Cola helps you or the 
people who work for you be really 
refreshed; Coke on the job keeps 
workers refreshed. Secretary at 
desk with office boy. (in Time, 
May 16, I960) Appl. author: 
McCann-Erickson, Inc. © HMay60; 
KK153143. 



Ice-cold Coca-Cola helps you or the 
people who work for you be really 
refreshed. Couple in chemistry 
lab. (In Time, Oct. 17, i960) 
Appl. author: McCann-Erlckson, Inc. 
© 120ct60; KK155666. 
Ice-cold Coca-Cola helps you or the 
people who work for you be really 
refreshed. Woman assembling TV. 
(In Time, Nov. 14, i960) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 9Nov60; KK155665. 
Keeps you on your toes; sparkling, 
ice-cold Coca-Cola. Ballet girls. 
(in American girl, June i960) 
Appl. author: McCann-Erickson, Inc. 
© 25May60; KK153149. 
King size Coke; big refreshment value. 
Snow scene. Appl. author: McCann- 
Erickson, Inc. © lAug60; KK1 53501. 
King size Coke ahoy. Boy Scouts in 
canoes, (in Boy's life, July i960, 
p. 4 of cover) Appl. author: McCann- 
Erickson, Inc. © 25Jun60; KK153l6l. 
King size Coke has more for you; get 
several cartons Tor your Halloween 
party, (in Journal -every evening, 
Wilmington, Del., Oct. 28, 1959, 
p. 10) © 280ct59; KK1 52541. 
Large Coke please, Lar^e glass & hand. 
Appl. author: McCann-Erickson, Inc. 
© lNov60; KK1 55670. 
Lasts the whole meal through; Ice- 
cold king size Coke, (in The 
Sparta ishmaelite, May 19, I960, 
p. 8) © 19May60; KK1 52750. 
Make your holidays sing with Coke. 
The McGuire Sisters. (in State 
news. Dover, Del., Dec. 10, 1959, 
p. 19) © 10Dec59; KK152533- 
A marine solves a bivouac problem. 
(In Leatherneck, June I960, p.l) 
© 25Jun60; KK1 53776. 
New home carton for Coca-Cola; 6 half- 
quarts. (In Biddeford-Saco Journal, 
Mar. 17, I960, p. 9) © 17Mar60; 
KK1 52761. 
New, 6-pack for Coke in 12 oz. cans. 
(In Antioch ledger, Mar. 30, i960, 
p. 5) © 30Mar60; KK1 52758. 
The night Is frosty, but hearts are 
warm as your voices ring out with 
Joyous carols, (in American girl, 
Dec. I960) Appl. author: McCann- 
Erickson, Inc. © 25Nov60; 
KK155663. 
Now, Coke in big new king size, 
(in The Macon telegraph, Nov. 14, 
1959, P. 8) © l4Nov59; KK152534. 
The pause that refreshes. Santa Claus 
& dwarfs, (in Boys' life, Dec. I960, 
p. 2 of cover) Appl. author: McCann- 
Erlckson, Inc. © 25Nov60; 
KK1 55661. 
Price reduced on Coke in big king 
size. (in The Vldalia advance, 
Dec. 3, 1959, p. 2) © 3Dec59; 
KK152753. 
Put a salesman at every car: free 
Intermission tapes sell your re- 
freshment service. (in Motion pic- 
ture herald, Apr. 16, I960, p. 34) 
© l6Apr60; KK1 52797. 
Put 'em together and sell more of 
both. (in Motion picture herald, 
Jan. 9, I960, p. 53) © 9Jan60; 
KK1 52795. 
Refreshment to fit your needs-. Vend- 
ing and dispensing equipment. (in 
Inplant food management, June i960, 
p. 12) © 25Jun60; KK153778. 
Shop refreshed with ice-cold klne size 
Coke. (In The Sparta ishmaelite, 
May 12, i960) © 5May60; KKI 52539. 
Temperature down, sales up. (in Box- 
office, Mar. 7, I960, the modern 
theatre section, p. 2 of cover) 
© 7Mar60; KK152801. 
Thirst high, king size Coke. Popcorn 
scene. Appl. author: McCann-Erlck- 
son, Inc. © 10ct60; KK154401. 



1960 



CURRENT REGISTRATIONS 



101 



Trade up to higher profits with these 
two big plusmanship promotions. 
Float with Coke; Coke and burger. 
(in Drive-in management, June i960) 
© Uun60; KK1 55774. 

Zing; swing out for Coke; what a re- 
freshing new feeling you get from 
Coke. Couple in swing. Tin The 
New Yorker, Sept. 3, i960) Appl. 
author: McCann-Erickson, Inc. 
© lSep60; KKI55668. 

COLE OP CALIFORNIA. © 

You will make a journey to the Cole 
opening. Beachwear. (in Women's 
wear dally, Aug; 31, i960, section 2, 
p. 6-7) Appl. author: Doyle Dane 
Bernbach, Inc. © 31Aug60; KK1 53703 . 

COLEMAN, 0. D. © 

Know your Bible; Sunday School helps. 
© 240ct60; KK155821. 



COLGATE-PALMOLIVE CO. © 

It '8 here, the new Colgate toothbrush. 
(In Roanoke world-news, June 8, 
I960, p. 14) Appl. author: Ted Bates 
& Co., Inc. © 8Jun60; KK152728. 
Nature created 3 types of skin . . . 
Colgate created Choice, a new beauty 
soap in 3 formulas for the 3 differ- 
ent types of skin. (In Richmond 
times-dispatch, July 12, i960, p. 17) 
Appl. author: Ted Bates & Co., Inc. 
© 12Jul60; KK152727. 
Stop bad breath with Colgate, fight 
tooth decay all day. Boy & girl 
bowling. (In Life, Sept. 28, 1959, 
p. 112) Appl. author: Ted Bates & 
Co., Inc. © 24sep59; KK1 52452. 

COLIN HALL CLOTHES, LTD. © 

His Majesty's Choice; suits. Petro- 
celli clothes. Appl. author: Will 
Kaplan Advertising. © 15Sep60; 
KK154447 . 



COLLEGE INN FOOD PRODUCTS CORP. © 

Beef broth. Net contents 1 qt. 15 fl. 

oz. © 25Peb60; KK153934. 
Chicken a la king. Net weight 10 1/2 
oz. © 17Feb60; KK1 53930. 
Chicken broth. Net contents 

1 qt. 15 fl. oz. © 30Mar60; 

KK153933. 
Chicken gravy. Net weight 10 l/2 oz . 

© 12Aug60; KK153935- 
Chili beans in chili gravy; meatless. 

Net weight 15 l/2 oz . © 17Feb60; 

KK153931. 
Chill con came; with meat. Net 

weight 3 lbs. 4 oz. © 17Feb60; 

KK153936. 
Cook 'em with flavor, not water. 

Chicken broth. (in Philadelphia 

evening bulletin) © College Inn, 

accepted alternative designation of 

College Inn Food Products Corp.; 

29Jun60; KK155595. 
Fricassee chicken. Net weight 15 1/4 

oz. © 23Mar60; KK153928. 
Spanish rice; meatless. Net weight 

15 oz. © llApr60; KK1 53932. 
Whole chicken without giblets. Net 

weight 4 lbs. © 30Mar60; KK153929- 

COLLINS, HAROLD DEAN. 

Holiday greetings; greetings of the 
season. The Prestige Press. 
The Inn & 5 other Christmas greet- 
ings. © Harold Collins (in notice: 
H. D. C); 13Jun60; KK1 52347. 

COLONNA, JOHN LOUIS. 

Tony, Joe and Irving with the new dance 
sensation, the duck walk. © Johnny 
Colonna & M. Motola; 6May60; KKI516OI. 

COMMONWEALTH EDISON - PUBLIC SERVICE CO. 
SEE Commonwealth Edison Co. 



COMMONWEALTH EDISON CO. 

Electric heat ideal for a young family, 
says Mrs. J. K. Cottingham, Hinsdale, 
111. Endorsed by Mrs. Reuben Welnak 
& others, (in Chicago daily tribune, 
Apr. 5, I960, pt.5, p. 3) © Common- 
wealth Edison Co. otherwise k.a. 
Commonwealth Edison - Public Service 
Co.; 5Apr60; KK154377. 

How pellets'produce nuclear power at 
Dresden. (In Chicago daily news, 
Oct. 8, I960, p. 19) © Commonwealth 
Edison Co. otherwise k.a. Common- 
wealth - Public Service Co.; 80ct60; 
KK154921. 

It ' 3 10* cooler when you cook in a 
flameless electric kitchen. (in 
Chicago Sunday tribune magazine, 
Sept. 18, I960, p. 28) © Common- 
wealth Edison Co. otherwise k.a. 
Commonwealth Edison - Public Service 
Co.; l8Sep60; KK154383. 

The modern miracle of electric heating. 
In your next home, will you have 
hot-n-cold heat or gentle, even heat? 
(in Chicago dally tribune, Apr. 23, 
i960, pt.l, p. 5) © Commonwealth 
Edison Co. otherwise k.a. Common- 
wealth Edison - Public Service Co.; 
23Apr60; KK154379. 

Today it's electric cooking for 2 out 
of 3 new apartments. 64J6 of Chica- 
go's newest, most modern apartments 
have modern electric ranges, (in 
Chicago daily tribune, May 31, I960, 
pt.2, p. 6-7) © Commonwealth Edison 
Co. otherwise k.a. Commonwealth Edi- 
son - Public Service Co.; 31May60; 
KK1 54382. 

What can you buy for a penny today? 
16 eggs fried the electric way. (in 
Chicago life (Chicago daily news), 
Mar. 26, i960, p. 17) © Commonwealth 
Edison Co. otherwise k.a. Common- 
wealth Edison - Public Service Co.; 
26Mar60; KK154376. 

What can you do with a penny today*? 
Toast 18 slices the electric way. 
(In Chicago life (Chicago daily 
news), Apr. 9, I960, p. 13) © Com- 
monwealth Edison Co. otherwise k.a. 
Commonwealth Edison - Public Service 
Co.; 9Apr60; KK154378. 

What can you do with pennies today? 
Broil 4 steaks the electric way. 
(In Chicago life (Chicago daily 
news), May 28, I960, p. 5) © Common- 
wealth Edison Co. otherwise k.a. 
Commonwealth Edison - Public Service 
Co.; 28May60; KK154380. 

You know you need a dryer, and here's 
why you'll be happier with an elec- 
tric. Clothes dry cleanest In fume- 
free electric dryers, (in Chicago 
dally tribune, Feb. 16, 1959, pt.3, 
p. 10) © Commonwealth Edison Co. 
otherwise k.a. Commonwealth Edison - 
Public Service Co.; l6Feb59; 
KK154381. 
COMPTOU, ARTHUR H. 

Should your child be a physicist? 
SEE New York Life Insurance Co. 

COMPTONE CO., LTD. © 

Protex, guaranteed safe lenses, 
dazzling collection of French 
style sunglasses. Appl. author: 
Leo Bernstein. © 30et60; KK155129. 
Protex sunglasses; guaranteed safe 
lens, protects your eyes the year 
•round. Appl. author: Leo Bernstein. 
© 30ct60; KK154795. 
Sunglasses 1961; leaders in style, 
quality, value. Appl. author: Leo 
Bernstein. © 30ct60; KEL54793. 
VueMor gradation sunglasses. Appl. 
author: Leo Bernstein. © 30ct60; 
KK1 54794. 



CONDE NAST PUBLICATIONS, INC. © 

Now in one package: the richest con- 
centrate of consumer purchasing pow- 
er in the world of big circulation 
media. The Conde Nast Group; maga- 



zines. (In Standard rate and data, 
Aug. 27, I960, p. 116) Appl. author: 
James F. Graham. © 22Aug60; 
KK153751. 

CONGOLEUM-NAIRN, INC. © 

Add a new selling spark, Ultima 
linoleum with vinyl, (in House 
& home, Feb. I960, p. 2 of cover) 
Appl. author: Russel M. Seeds Co., 
Inc. © 28jan60; KK153181. 

Brightest low-cost sales aid, Sparkle- 
wood vinyl asbestos tile, (in 
NAHB journal of homebullding, Feb. 
I960, p. 2 of cover) Appl. author: 
Russel M. Seeds Co., Inc. 
© 28Jan60; KKI53185. 
Hacienda selected by C. Eugene Stephen- 
son, Fellow, A. I. D., for his own 
studio; luxury tufted rugs and car- 
pets, Loomweve. (in Floor covering 
weekly) © 5Dec60; KK155468. 
I won't need the town car, I'd rather 
walk on my Loomweve carpet, (in 
Floor covering weekly, Nov. 14, 
I960, p. 5) © l4Nov60; KK155469. 

Sell in high style with Cosmopolitan 
vinyl flooring, (in House & home, 
June I960, p. 2 of cover) Appl. au- 
thor: Russel M. Seeds Co., Inc. 
© 28May60; KK1 53184. 

Sell with the newest glamour, Concept 
'70 vinyl flooring, (in American 
builder, Feb. I960, p. 3 of cover) 
Appl. author: Russel M. Seeds Co., 
Inc. © 28Jan60; KK153182. 

Starflash your floors with sparkling 
metallic magic, (in The American 
home, Aug. i960, p. 3 of cover) 
Appl. author: Russel M. Seed3, Inc. 
© 28Jul60; KK153183. 

There's a better way to catch custom- 
ers. A mousetrap won't do it; it 
takes Loomweve ' s spectacular values 
to stop a shopper dead in her tracks. 
Luxury-tufted rugs and carpets. (In 
Floor covering weekly, Oct. 10, I960, 
p. 5) © lOOctbO; KK154465. 

There's a better way to catch custom- 
ers. Loomweve gives you values in 
qualities designed to bag prospects 
and capture the lion's share of all 
the carpeting business In your area, 
(in Floor covering weekly) 
© 170ct60; KK154655. 

There's a better way to catch custom- 
ers. With loomweve you snare cus- 
tomers for keeps; luxury-tufted rugs 
and carpets. (In Floor covering 
weekly, Oct. 3, I960, p. 5) 
© 30ct60; KK154768. 

There ' s a better way to catch custom- 
ers. You don't run with the pack, 
you just advertise Loomweve 's amaz- 
ing values; luxury-tufted rugs and 
carpets. (In Floor covering weekly) 
© 26Sep60; KK154342. 

There's a better way to catch custom- 
ers because Loomweve attracts cus- 
tomers with the lure of . . . popular 
price ranges. Luxury-tufted rugs 
and carpets, (in Floor covering 
weekly) © 19Sep60; KK154198. 

Wow, you hear about it everywhere, and 
with the new Loomweve luxury-tufted 
carpets, you've got it made. (In 
Floor covering weekly) © 12Sep60; 
KK1 53940. 

CONN CORP. © 

Curt Guckert. Band instruments. 
Appl. author: Juhl Advertising 
Agency. © 3Sep59; KK153196. 

Dynalevel, the guiding light for music 
departments; new Instrument that 
transforms the loudness of sound in- 
to light. Stroboconn & 2 other 
electronic instruction aids. 
© 6Jul60; KK152985. 
CONRAD, ERNEST R. 

Letters from our customers tell of 
their complete satisfaction with the 
Kleer-Kwiks. Bingo equipment. 
© Ernest "Con" Conrad; Uun60; 
KK1 52462. 



102 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CONRAD, ERNEST R.-Con. 

Put a bigger zing in your Bingo with 
Zingo. © Ernest "Con" Conrad; 
Uul60; KK152461. 

CONSOLIDATED POOD SERVICE. © 

Can your super market match this? 
© 22Jun60; KK152576. 
CONSOLIDATED POODS CORP. © 

First Lady chocolate ice cream. One- 
half gallon liquid. Manufacturer: 
Ferguson -Lander Box Co. © 9Sep60; 
KKL54585. 
CONTINENTAL BAKING CO., INC. © 

Better brown 'n serve rolls come to 
town; Wonder brown 'n serve enriched 
rolls. (In The Louisville times, 
Oct. 25, i960, section 2, p. 5) 
Appl. author: Ted Bates & Co., Inc. 
© 250ct60; KKI55768. 
Big new bread in town; new super size 
County Fair enriched bread. (In 
Seattle poet intelligencer, Mar. 31, 
i960, p. 9) Appl. author: Ted Bates 
& Co., Inc. C 31Mar60; KK1 55640. 
Bigger and better for your family; 
Wonder sandwich bread in the new 
family size, (in The Evening bulle- 
tin, Philadelphia, Feb. 4, i960, 
p.021) Appl. author: Ted Bates & 
Co., Inc. © 4Feb60; KK155749. 
Compared with average of 7 of nation's 
leading white enriched loaves, you 
get twice the complete protein at 
35$ less cost in Staff bread, (in 
Times, Hammond, Ind., Oct. 20, i960) 
Appl. author: Ted Bates & Co., Inc. 
© 200et60; KK1 55767. 
Continental brings you finer products 
through finer research; today's 
fresh and tender Wonder bread, to- 
day's delicious Hostess cakes. (In 
. Chilicothe, 0. gazette, Feb. 29, 
I960, p. 4) Appl. author: Ted Bates 
& Co., Inc. © 29Feb60; KK155751. 
Double milk proteins, double milk 
minerals; yes, 100$ more than ever 
before in new Wonder enriched bread. 
(Double milk protects) (in Oceanside 
blade tribune, Apr. 7, I960, p. 3) 
Appl. author: Ted Bates & Co., Inc. 
© 7Apr60; KK1 55639. 
Double milk proteins, double milk 
minerals; yes, 100$ more than ever 
before in new Wonder enriched bread. 
(In The Minneapolis star, Feb. 25, 
i960, p.9C) Appl. author: Ted Bates 
& Co., Inc. © 25Feb60; KK155750. 
Double milk proteins, double milk 
minerals; yes, 100$ more than ever 
before in new Wonder enriched sand- 
wich, bread, (in The Wichita Eagle, 
May 5, I960, p.6C) Appl. author: 
Ted Bates & Co., Inc. © 5May60; 
KK155755- 
Double milk proteins, double milk 
minerals; get 100$ more than ever 
before in Wonder enriched bread . 
(in St. Louis globe -democrat, 
Sept. 29, I960, p.7C) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 29Sep60; KK15576?. 
Double milk proteins, double milk 
minerals; yes, 100$ more than be- 
fore in Wonder enriched bread. (In 
The Minneapolis star, Oct. 27, i960, 
P.17B) Appl. author: Ted Bates & 
Co., Inc. © 270ct60; KK1 55769. 
Exciting new breakfast bread; I>utch 
Crunch, (in Columbus, Ohio - Dis- 
patch, June 7, i960) Appl. author: 
Ted Bates & Co., Inc. © ?Jun60; 
KKI55758. 
Famous Wonder bread comes to town, 
(in Fort Worth star-telegram, 
Mar. 14, i960, p. 8-9) Appl. author: 
Ted Bates & Co., Inc. © l4Mar60; 
KK155642. 
Free, two loaves of Wonder sandwich 
bread, if you find one slice with a 
hole in it. Wonder Twist sandwich 
bread, (in The Dallas morning news, 
Sept. 29, i960, section 5, P.15) 
Appl. author: Ted Bates & Co., Inc. 
© 29Sep60; KK155764. 



Fresh, fresh, fresh Country Style 
Wonder bread now comes in new 
miracle Wonderplast; seals in all 
that down-on-the-fann goodness, (in 
Cincinnati post & times star, 
May 12, i960, p. 24) Appl. author: 
Ted Bates & Co., Inc. © 12May60; 
KK155636. 
Fresh, fresh, fresh Wonder bread now 
comes in new miracle Wonderplast; 
preferred 4 to 1 for freshness and 
flavor, (in Post & times-star, 
Cincinnati, May 5, I960, p. 22) 
Appl. author: Ted Bates & Co., Inc. 
© 5May60; KK1 55638. 
Here's a new kind of bread; Wonder 
Magic Mix enriched bread, (in 
Lincoln evening journal and Nebraska 
State journal, Apr. 5, i960, p. 6) 
Appl. author: Ted Bates & Co., Inc. 
© 5Apr60; KK155760. 
How to outwit your appetite; Profile 
special formula bread, (in Spokane 
dally chronicle, Sept. 14, i960, 
p. 44; Appl. author: Ted Bates & 
Co., Inc. © l4Sep60; KK155762. 
It's tailor-made for sandwiches; 
Wonder thin sliced sandwich bread. 
(In Day, New London, Conn., Mar. 24, 
i960) Appl. author: Ted Bates & 
Co., Inc. © 24Mar60; KK155754. 
Jane Martin sliced fruit cake. Appl. 
author: Dick Gaeth. © 20Sep60; 
KK154373. 
New, new; big Wonder bread. (In 
Press, Middletown, Conn., Mar. 24, 
I960) Appl. author: Ted Bates & 
Gov, Inc. © 24Mar60; KK155755. 
New, Wonder enriched bread now made 
with double milk, (in Oceanside 
blade tribune, Mar. 3, I960, p. 3) 
Appl. author: Ted Bates & Co., Inc. 
© 3Mar60; KK1 55641. 
Only Hostess could make an English 
muffin 4 ways better, (in Hilyoke 
(Mass.) transcript -telegram, June 9, 
i960, p. 22) Appl. author; Ted Bates 
& Co., Inc. © 9Jun60; KK155761. 
So soft, so lively fresh, so loaded 
with nutrition; Wonder square sliced 
sandwich bread. (In The Steuben - 
ville herald-star, Oct. 13, i960, 
p. 35) Appl. author: Ted Bates & 
Co., Inc. © 130ct60; KK155765. 
Tastes like a picnic, nourishes like 
a dinner; Wonder bun lunch, (in 
Detroit news, May 26, i960, p.7D) 
Appl. author: Ted Bates & Co., Inc. 
© 26May60; KKI55637. 
Tastes like a picnic, nourishes like 
a dinner; Wonder roll lunch. En- 
riched rolls. (In Times, Hartford, 
May 26, i960) Appl. author: Ted 
Bates & Co., Inc. © 26May60; 
KK1 55757*. 
We put together the world ' s most 

delicious English muffin, then tore 
it apart; new Hostess English muf- 
fins. (In Holyoke (Mass.) tran- 
script-telegram, June 7, I960, p. 21) 
Appl. author: Ted Bates & Co., Inc. 
© 7Jun60; KK1 55759. 
Wow, it's a wonderburger; the secret 
is Wonder enriched buns made with 
buttermilk, (in Town talk, Alexan- 
dria, La., May 26, i960) Appl. 
author: Ted Bates & Co., Inc. 
© 26May60; KK155756. 
Yes, in every loaf of famous Wonder 
enriched bread, triple-triple-triple 
proteins, (in Colorado Springs 
gazette telegraph, May 17, I960, 
p. 6-7) Appl. author: Ted Bates & 
Co., Inc. © 17May60; KK155635- 
Yes, in every loaf of famous Wonder 
enriched sandwich bread, triple- 
triple-triple proteins, (in The 
Rock Island argus, Apr. 21, i960, 
p. 4-5) Appl. author: Ted Bates & 
Co., Inc. © 21Apr60; KK155634. 
Yes, in every loaf of new Wc-nder 

enriched bread, triple-trlple-trlple 
proteins, (in The Detrrit news, 
Mar. 21, i960, p.l2-A--13-A) Appl. 
author: *?ed Bates & Co., Inc. 
© 21Mar60; KK155752. 



CONTINENTAL MACHINERY CORP. © 

Yanmar diesel engines. (Series A-L) 

© 10Jun60; KK153286. 
Yanmar diesel engines; series NT-M. 
For auxiliary marine service. 
© 10May60; KK1 53568. 



CONTINENTAL OIL CO. © 

Conoco petrochemicals. Neolene 400 & 
other products, (in Oil, paint and 
drug reporter, June 6, i960, Insert) 
Appl. author: Benton & Bowles, Inc. 
© 6jun60; KK154505. 

Fastest, easiest way to plan any driv- 
ing trip; new and better for i960, 
Conoco Touraide. (in The Improve- 
ment era, June i960, p. 449) Appl. 
author: Benton & Bowles, Inc. 
© 25May60; KK154504. 

Now, power without waste with Conoco 's 
. 3 great gasolines; super premium, 
premium, regular, (in Rock Island 
argus, July 20, i960, p. 19) Appl. 
author: Benton & Bowles, Inc. 
© 20Jul60; KKI54503. 

On November 1st Waite Oil Company goes 
hottest brand going. L. S. Waite & 
20 other distributors. (in Montana 
standard, Oct. 30, i960, p. 15) Appl 
author: Benton & Bowles, Inc. 
© 300ct60; KKI55266. 

Only 1 overhaul In 12,800 hours of 
irrigation time, thanks to Conoco. 
Endorsed by Tom Jackson. (In The 
Progressive farmer, June i960, p. 27) 
Appl. author: Benton & Bowles, Inc. 
© l6May60; KK154506. 

Put your car and your cares In Cono- 
co 's hands; they get you off to a 
sure start. (In Life, July 18, i960, 
p. 80) Appl. author: Benton & Bowles, 
Inc. © 13Jul60; KKL54507. 

Put your car and your cares in Cono- 
co' s hands; they wipe all your 
worries away. (In The Improvement 
era, July I960, p. 527) Appl. 
author: Benton & Bowles, Inc. 
© 25Jun60; KK154501. 

Step up to better dress-up with 
Conoco carton coatings. (In Dairy 
record, July 27, i960, p. 4 of cover) 
Appl. author: Benton & Bowles, Inc. 
© 27Jul60; KK154502. 

CONTINENTAL VANILLA CO. © 

The wonderful gift of the Aztec 
Indians; the Spaniards came for 
conquest and gold and found vanilla. 
(In The Evening times, July 28, 
i960, p. 2) Appl. author: Raynes- 
ford P. Bacorn. © 28 Jul 60; 
KK1 54065. 

CONVEYOR DIVISION, AMERICAN MONORAIL CO. 
SEE American Monorail Co. Conveyor 
Division. 

COOPER (L. A.) ENTERPRISES. © 

Radio and TV bingo equipment price 
list; new TV electric blowers. A 
Kittyray production. © 19Sep60; 
KK1 53760. 

COTY, INC. © 

Incredible, first time ever, totally 
new compact make-up. French Flair. 
(In Seventeen, Oct. 1959, P. 20) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 10ct59; 
KK154748. 

The light look is here, and one liquid 
make-up has it; Instant Beauty. (In 
Ladles' home journal, Oct. 1959, 
p. 177) Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 2§Sep59; 
KK154749 . 

A reckless rose on a midnight spree 
and oh, what a color it turns out to 
be; French Fling. Coty 24 lipstick; 
Super Sheen nail polish. (In Ladies' 
home journal, Oct. 1959) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 29Sep59; KK154747. 



1960 



CURRENT REGISTRATIONS 



103 



COWAN- CAMPBELL PAINT CO. © 

Step up the ladder with C and C 
paint a. (in The Ballard tribune, 
June 23, I960, p. 2) © 23Jun60; 
KK1 52312. 



CRACKER JACK CO. © 

Angelus marshmallows . Net weight 10 

oz. © 3Aug60; KK1 53506. 
Campflre full size marshmallows. 

48 marshmallows. 12 oz. net. 

© 5Dec60; KKI5588O. 
Campflre marshmallows. New, recipe- 
size miniatures. Net wt. 6 1/4 oz. 

© 100ct60; KK154827. 
Campflre 16 marshmallows. 1/4 lb. net. 

© 23Aug60; KK153715. 
Candied popcorn and peanuts. Net 

wt. 1 3/8 oz. © 240ct60; KK154879. 

CRAMER-KRASSELT CO. © 

8 great posters for banks; CK series 

300. © 31Aug60; KK153606. 
Line drawings of C-K poster illustra- 
tions; series 300. Available to 
banks using C-K outdoor posters. 
(Design 301-308) © 31Aug60j 
KK1 54113. 

CRAWFORD MANUFACTURING CO., INC. © 
Aqua -Jack 1961 marine textile acces- 
sories; yoke-type vests & other 
water sports assortments . Appl . 
author: James C. darner. NM: new 
material. © 31Aug60; KK154331. 



CRAZY CARD CO. 
William T. 



SEE Damon, James 



CRAZY GREETING CARDS. SEE Damon, James 
William T. 

CRESCENT DEVELOPMENT CO. © 

Umpire Roy Gab says play ball; 

complete baseball game self -storing. 
Appl. states prev. reg. KK1 49911. 
NMs revision. © l40et60; KKI55603. 

CRESTLINE DIVISION, CAL-DAK CO. SEE 
Cal-Dak Co. Crestline Division. 

CROCKER-ANGLO NATIONAL BANK. © 
A Crocker-Anglo checking account 
means more time for recreation. 
(In San Mateo times, Sept. 12, 
i960, p.U) Appl. author: J. Walter 
Thompson Co. © 12Sep60; KKl5U°27. 
A Crocker-Anglo savings account is a 
college education. (In San Francisco 
news-call bulletin, Sept. 26, i960, 
P. 5) Appl. author: J. Walter Thomp- 
son Co. © 26Sep6o; KKL$k2.2k. 
Make tracks for your nearest Crocker- 
Anglo Bank and join our Christmas 
club. (In The Fresno bee, Nov. 7» 
I960, p.l6A) Appl. author: J. Wal- 
ter Thompson Co. © 7Nov60; 
KK1553U8. 

CROSS-OUT ADVERTISING CO., INC. © 

Picture game. Play this card against 
game no.l only, published 
September 18, I960. [Forest tower & 
24 other pictures] NM: changes & 
revisions. © l4Sep60; KK155289. 
Picture game. Play this card against 
game no.l only, published 
September 18, i960. [Skier making 
Jump & 24 other pictures] NM: 
changes & revisions. © l4Sep60; 
KK155288. 
Play Cross-Out game no.l with card 
attached; Speedway 79. (in The 
Detroit news TV magazine) NM: 
revision. © l4Sepb0; KK155029. 

CROWN SOAP CO. © 

Increased production, lower unit costs, 
greater profits. Absent employees 
do not produce. Germex. © 27Dec60; 
KK155967. 



Increased production, lower unit costs, 
greater profits. Idle machines do 
not produce. Germex. © 27Dec60; 
KK155968. 

CROWN ZELLERBACH CORP. © 

Blackeye peas; no.1113 stock vignette. 
Glosseal. © 22Aug60; KK1 53734. 

Broccoli cuts; no. 1139 stock vignette. 

Glosseal. © 22Aug60; KK15373&. 
Broccoli spears; no. 1138 stock vi- 
gnette. Glosseal. © l6Sep60; 
KK1 53977. 

Cauliflower; no.ll42 stock vignette. 
Glosseal. © 22Aug60; KK1 53738. 

Chopped broccoli; no.ll40 stock 
vignette. Glosseal. © 22Aug60; 
KK1 53737. 

Chopped spinach; no. 1101 stock 
vignette. Glosseal. © 22Aug60; 
KK1 53732. 

Cut corn; no. 1119 stock vignette. 
Glosseal. © 22Aug60; KK1 53735. 

Cut green beans; no. 1117 stoak vi- 
gnette. Glosseal. © l6Sep60; 
KK153974. 

Cut okra; no. 1122 stock vignette. 
Glosseal. © l6Sep60; KK1 53978. 

French cut green bean3; no.lll8 stock 
vignette. Glosseal. © l6Sep60; 
KK153975. 

Green peas; no. 1112 stock vignette. 
Glosseal. © 22Aug60; KK1 53733. 

Italian green beans; no.1158 stock 
vignette. Glosseal. © 22Aug60; 
KK153740. 

Keep clean to look your best; soap. 
© 26Sep60; KKL54143. 

Leaf spinach, no. 1100 stock vignette. 
Glosseal. © 22Aug60; KKI53731. 

Peas and carrots; no. 1134 stock vi- 
gnette. Glosseal. © l6Sep60; 
KK1 53980. 

Red raspberries; no. 924 stock vignette. 
Glosseal. © 22Aug60; KK1 53730. 

Thanks. © 26Sep60; KK154144. 

Turnip greens; no.ll43 stock vignette. 
Glosseal. © 22Aug60; KK1 53739. 

Whole baby okra; no. 1121 stock vi- 
gnette. Glosseal. © l6Sep60; 
KK1 53979. 
Whole green beans; no.1166 stock vi- 
gnette. Glosseal. © l6Sep60; 
KK153976. 

Zee clear waxed sandwich bags. 

30 large bags. © Crown Zellerbach; 
28May5»; KK1 52330. 

Zee 4 roll family-pak; April yellow. 
Toilet tissue. Each roll 65O sheets, 
size 4 1/2 x 4 1/2 inches. © Crown 
Zellerbach; 15Jan60; KKI52329. 

CUENCA, EDWARD. 

Tap-Grab-N-Snap automatic letter 
opener. SEE Nassar, Frederick. 
CUMMINS, IVA. © 

Game of fortune; playing card. 
© Uul60; KK152915. 
CURCIO, VINCENT. © 

Columbus messenger service. 
© 20May60; KK152508. 
CUSTOMS CONSULTANTS. © 

Comprehensive guide, United States 
government import -export forms. 
Prepared by William S. Harma. 
© 13Sep60; KK154433. 



D 



DK MANUFACTURING CO. COBRA METAL HOSE 

DIVISION. 

Bronze flexible metal; factory tested 
pump connectors with installation 
guide line and hydronic flex coup- 
lers. Model KSNN & other connectors 
& couplers. Catalog price list PC77, 
effective Dec. 1, i960. Appl. au- 
thor: Hanson & Stevens, Inc. 
© Cobra Metal Hose (in notice: Cobra 
Metal Hose Div. of DK Mfg. Co.); 
25Nov60; KK155259. 



New in copper; for the first time ... 
Form-A-Line flexible metal connec- 
tors and nipples for installing 
hydronic systems. Effective Nov. 11, 
I960. (Catalog HC88) Appl. author: 
Hanson & Stevens, Inc. © Cobra 
Metal Hose, div. of D. K. Manufac- 
turing Co.; 25"0ct60; KKL55U21. 

D. L. C. A., INC. SEE Dairymen's 
League Cooperative Assn., Inc. 

DACO PRODUCTS, INC. © 

Shower soap holder. (Item no.560) 
Appl. author: David Cohen. 
© HApr60; KK155170. 

DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 
Dairy Queen. (Banana split) (item 

no.JC-14-60) Appl. author: Paul D. 

Granlng. © 15Jan60; KK155157. 
Dairy Queen. (Blackberry fruit) 

(Item no.SP-401-60) Appl. author: 

Paul D. Granlng. © Uan60; KK155152. 
Dairy Queen. (Butter pecan sundae) 
(Item no.JC-f-60) Appl. author: 

Paul D. Granlng. © 15Jan60; 

KK155167 . 
Dairy Queen. (Coconut isle sundae) 

(Item no.JC-l6-6o) Appl. author: 

Paul D. Granlng. © 15Jan60; 

KK155161. 
Dairy Queen. (Giant Dairy Queen 

banana sundae) (Item no.JC-13-60) 

Appl. author: Paul D. Granlng. 

© 15Jan60; KK155164. 
Dairy Queen. (Giant Dairy Queen float) 

(Item no.JC-8-60) Appl. author: 

Paul D. Granlng. © 15Jan60; 

KK155156. 
Dairy Queen. (Giant Dairy Queen hot 

fudge sundae) (Item no.JC-10-60) 

Appl. author: Paul D. Granlng. 

© 15Jan60; KKI5516O. 
Dairy Queen. (Giant Dairy Queen pine- 
apple sundae) (Item no.JC-5-60) 

Appl. author: Paul D. Granlng. 

© 15Jan60; KKI55165. 
Dairy Queen. (Giant strawberry shake) 

(Item no.JC-9-60) Appl. author: 

Paul D. Granlng. © 15Jan60; 

KK155155. 
Dairy Queen. (Peach sundae) (item 

no.JC-6-60) Appl. author: Paul D. 

Granlng. © 15Jan60; KK155162. 
Dairy Queen. (Red raspberry sundae) 

(Item no.JC-4-60) Appl. author: 

Paul D. Granlng. © 15Jan60; 

KK155168. 
Dairy Queen. (Strawberry sundae) 

(Item no.JC-ll-60) Appl. author: 

Paul D. Granlng. © 15Jan60; 

KK155163. 
Dairy Queen. (Wild mountain black- 
berry sundae) (item no.JC-1-60) 
Appl. author: Paul D. Granlng. 

© 15Jan60; KK155166. 
Delicious Dairy Queen makes every day 

a happy holiday, (in Holiday, 

June i960, p. 184) Appl. author: 

Paul D. Granlng. © Uun60; KK155747. 
Dilly bar. (item no.JC-15-60) Appl. 

author: Paul D. Granlng. © 15Jan60; 

KK155153. 
Parfait glass sundae. (Item no. 

JC-3-60) Appl. author: Paul D. 

Granlng. © 15Jan60; KK155159. 
Plastic parfait. (item no.JC-17-60) 

Appl. author: Paul D. Granlng. 

© 15Jan60; KK155169- 
Strawberry shortcake. (item no. 

JC-12-60) Appl. author: Paul D. 

Granlng. © 15Jan60; KK155158. 
We pack all Dairy Queen products to 

take home. (item no.MM-506-60) 

Appl. author: Paul D. Granlng. 

© 15Jan60; KK15515^. 

DAIRYMEN'S LEAGUE COOPERATIVE ASSN., 
INC. © 

Miss Dalrylea deluxe ice cream. One 1 
pint liquid. Appl. author: Raymond F. 
Peasback. © 6jun60; KK153267. 



104 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



DAIRYPAK BUTLER, INC. © 

Bonded smooth ice cream; Neapolitan. 
Handy-Serv. Terr. des. 1041. Half 
gallon liquid. © 25Nov60; KK155552. 

D' ALBERT (JEAN) DIVISION. © 

The exciting, Igniting world of 
Casaque. Parfum. (In Beauty 
fashion, Oct. i960, p. 11) 
© 15Sep60; KK154408. 

DALTON FILM CO. © 

Dalton that got away. The Dalton 
family presents for the first time 
the action packed true Dalton story. 
© 310ct60; KK1 55026. 

DAMON, JAMES WILLIAM T. 

Crazy Greeting Card3. Congratulations 
for the following & other cards. 
© William Damon, owner of Crazy Card 
Co . , Mad Card Co . , Crazy Greeting 
Cards; 13Feb60; KK154209. 

DANBY FARM. 

Another note from Patton's Barbara L. 
Danby Farm has plenty of visitors 
on these long vacation days, and 
while the ponies come in for their 
share of attention, it's the donkey 
babies that entrance the youngest 
visitors. (In The Western horseman, 
Oct. I960, p. 26) ©Danby Farm, 
solely owned by Daniel & Beatrice 
Langfeld; 25Sep60; KK154593- 

Another note from Patton's Barbara L. 
For a number of years the Langfelds 
of Danby Farm have known exactly 
what they wanted from their breeding 
program. (In The Western horseman, 
July I960, p. 79) © Danby Farm, 
solely owned by Daniel & Beatrice 
Langfeld; 25Jun60; KK152932. 
Another note from Patton's Barbara L. 
Here's a pasture scene from Danby 
Farm where I live . ( In The Western 
horseman, June i960, p. 77) © Danby 
Farm, solely owned by Daniel & 
Beatrice Langfeld; 25May60; KK152621. 

Another note from Patton's Barbara L. 
I finally consented to let Bones go 
out traveling with the other show 
ponies and I'm very glad I did. (in 
The Western horseman, Sept. i960, 
p. 105) © Danby Farm, solely owned by 
Daniel Langfeld & Beatrice Langfeld; 
25Aug60; KK1 53695. 

Another note from Patton's Barbara L. 
We have all been wondering about the 
many inquiries we received. (in The 
Western horseman, Aug. i960, p. 23) 
© Danby Farm, solely owned by Daniel 
& Beatrice Langfeld; 25Jul60; 
KK152995. 

Shetland ponies of distinction. 
Patton L. 22400. (in The Western 
horseman, Nov. i960, p. 45) © Danby 
Farm, solely owned by Daniel Langfeld 
& Beatrice Langfeld; 250ct60; 
KK1 55504. 



DANIEL (JACK) DISTILLERY. 

At Jack Daniel's distillery, nearly a 
century's tradition of employing a 
Tennessee whiskey maker ' s skill and 
an ancient Tennessee process, ac- 
counts for the rare sippin ' quality 
in every bottle; Old no. 7. (In The 
Dally sentinel, June 6, i960, p. 5) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Motlow, 
Prop., Inc.; 6Jun60; KK154492. 

At Jack Daniel's, the country's oldest 
registered distillery, we still make 
our whiskey the old Tennessee way. 
Old no. 7. (In The Dally sentinel, 
Oct. 17, I960, p. 10) Appl. author: 
William Weston. © Jack Daniel Dis- 
tillery, Lem Motlow, Prop., Inc.; 
170ct60; KK1 55^81. 



Chips still fly in the hollow, for we 
make our own charcoal to properly 
smooth out Jack Daniel's Tennessee 
whiskey; Old no. 7. (In Honolulu 
star bulletin, Aug. 8, i960, p. 19) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Motlow, 
Prop., Inc.; 8Aug60; KK155079- 

Even some of Jack Daniel's best friends 
don't know this secret. Old no. 7. 
(In Los Angeles herald & express, 
May 3, I960, p.C-3) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
3May60; KK1 527*8. 

In the hollow we keep Jack Daniel's 
tradition of producing handmade- 
quality whiskey; Old no. 7. (in Thf 
Daily sentinel, Sept. 12, I960, 
p. 11) Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Motlow, 
Prop., Inc.; 12Sep60; KK154923. 

Jack Daniel still guides the making 
of his Tennessee sippin ' whiskey; 
Old no. 7. (In Colorado Springs 
gazette telegraph, July lb, i960, 
p. 11) Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Motlow, 
Prop., Inc.; l8Jul60; KKI54489. 

Jack Daniel ' s spring of cool and iron- 
free water, the best of our neigh- 
bors ' grains, an ancient Tennessee 
art, and lots of patience make Jack 
Daniel's a rare sippin' whl3key; 
Old No. 7. (In The Daily sentinel, 
July 18, I960, p. 10) Appl. author: 
William Weston. © Jack.Daniel 
Distillery, Lem Motlow,' Prop., Inc.; 
I8jul60; KK154893. 

Labeling day at Jack Daniel's brings 
Lynchburg ladles to the Hollow for 
pin money and a friendly get-to- 
gether. Old no. 7. (In Time, 
Oct. 3, I960, p. 37) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
28Sep60; KK154636. 

Leaves turning here in the hollow. 
Old no. 7. (In Time, Nov. 28, i960, 
p. 2 of cover) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 26Nov60; 
KK155987. 

Many thanks to you and your customers 
for your patience during the short- 
age of Jack Daniel's whiskey; Old 
no. 7. (In Club management, Dec. 
I960, p. 12) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; lDec60; 
KK155988. 

Marked for Jack Daniel's, this Tennes- 
see whiskey tree will help gentle 
our whiskey; Old no. 7. (In Harper's 
magazine, May I960, p. 23) Appl. au- 
thor: William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
lMay60; KK1 52722. 

Once watchdogs for whiskey makers, 
guinea hens now help remind us to 
keep making Jack Daniel ' s the an- 
cient Tennessee way; Old No. 7. 
(In Honolulu star bulletin, June 27, 
I960, p. 19) Appl. author: William 
Weston. © Jack Daniel Distillery, 
Lem Motlow, Prop., Inc.; 27Jun60; 
KKI5488O. 

A Tennessee watermelon cooler flowing 
year-round at a constant 56" is one 
of the things that make Jack 
Daniel's sippin' smooth; Old no. 7. 
(In Newsweek, May 30, i960, p. 17) 
Appl. author: William Weston. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; 25May60; KK153064. 

To our good friends who sometimes 

can't get Jack Daniel's: We'd rather 
ask your patience than lose your 
respect for Jack Daniel's whiskey. 
Old no. 7. (in The Cincinnati en- 
quirer, May 12, I960, p.2-D) Appl. 
author: Robert De Havilland. 
© Jack Daniel Distillery, Lem Motlow, 
Prop., Inc.; 12May60; KK152747. 



You can tell your customers that we ' re 
still holding true to Jack Daniel's 
vow; Old no. 7. (in Club management, 
Oct. i960, p. 8) Appl. author: 
William Weston. © Jack Daniel 
Distillery, Lem Motlow, Prop., Inc.; 
10ct60; KK154632. 

DAY-BRITE LIGHTING, INC. © 

Falrview; announcing a new dimension 
in lighting, the Falrview IV. 
© 15Dec60; KK155875- 
Falrview IV, Cleartex plastic en- 
closures. Section 10, sheet 36-A. 
Sept. I960. © lSep60; KK154721. 
Luvex-2PG. Section 10, sheet 45. 

Oct. I960. © 100ct60; KK1 54722. 
Offices, stores modernize, relight 
with the Falrview. (Form 0D-1044-A) 
Appl. author: Day-Brite Lighting, 
Inc., employer for hire of E. N. 
Picker. © Uun60; KKI536OO. 
12." wide air diffusing Troffers with 
hinged plastic enclosures; with 
hinged plastic and glass enclosures. 
Section 20, sheet 200-201. Nov. 
I960. © 30Nov60; KK155873. 
24" wide air diffusing Mobilex with 
hinged plastic enclosures; with 
hinged plastic and glass enclosures. 
Section 20, sheet 210-211. Nov. 
I960. © 30Nov60; KKI55874. 



DAYTON PERFORATORS, INC. © 

PUPS, proven usage punch sizes. 

(Catalog and pricer, no.603) Effec- 
tive Sept. 1, I960. © 29Aug60; 
KKI54592. 

DAZOR MANUFACTURING CORP. © 

Modern lighting levels have been 
pushed 'way up. New, in regular 
stock, 3-tube 15-watt Dazor floating 
lamps; universal or bracket base. 
(Form 843) © 24Aug60; KK153430. 



DECKER, DAROLD. © 

Exciting, interesting, new, yours for 
196l ; Love Letters, a new & different 
kind of snapdragon, (in Seed world, 
July 8, I960, p. 21) © 8Jul60; 
KK1 52495. 

DEE (PHYLLIS) INC. © 

Jordan Marsh, Florida flair fashions; 
veiled siren, (in The Miami herald, 
Nov. 7, I960) © 7Nov60; KKI555IO. 

DEFIANCE CALENDAR CO., INC. 

Keep ahead of time, year after year 
SEE Clark (Keith) Inc. 

DELAMERE CO., INC. © 

Easy instructions. 1, set hair to 
give body; curls should be formed in 
one direction. Beehive. © 15Jul60; 
KK1 54036. 
For a hair set that lasts days longer, 
Goody Wet and Set treated curl 
papers with the magic curl-setting 
ingredient. 100 papers, (item 
no. 259) NM: revision & additions. 
© HNov60; KK1 55188. 
Goody beehive foundation; now you can 
make the stylish beehive hairdo at 
home. (Item no. 336) © 15Jul60; 
© KK1 54037. 

DELCO PRODUCTS DIVISION, GENERAL MOTORS 
CORP. SEE General Motors Corp. 
Delco Products Division. 
DELLA- CAMERA, JOHANNA. © 

The pizza three. © 21Jul60; KK155904. 
DELTA AIR LINES, INC. © 

Delta presents the Convair 880, world's 
fastest Jetliner. Appl. author: 
B. D. Adams. © 4May60; KK152938. 
DELTA BRUSH MANUFACTURING CORP. © 
Make it a present of creative fun, 
give an exciting art gift. The 
Executive fitted oil sketch box & 
other painting sets. (Gift folder 
XS 105) © 15Aug60; KK155824. 



1960 



CURRENT REGISTRATIONS 



105 



DENTAL CORP. OF AMERICA. © 

Your Elf. Elf, the abbreviation for 
elastic laminated finisher . . . will 
put the finishing touches on the 
straightening of your teeth. Pre- 
pared by Tuckscher/Nathanson Associ- 
ates. © 25Apr60; KK1 52542. 

DENTISTS' SUPPLY CO. OP NEW YORK. © 
The moulds and dimensions of Trubyte 
Bioblend multi-blended vacuum-fired 
porcelain anteriors. Appl. author: 
Alan Jones Davis. © 12Sep6>0; 
KK153678. 

DESCHNER CO. © 

Drill-Demon, hydraulic feed control 
for drill presses. (Bulletin 
no.DD7) Appl. author: Richard E. 
Deschner. © 8Aug60; KKI53381. 
DETROIT STEEL CORP. © 

Are you a brite wire fabricator? Your 
first LPR will prove how much time 
and money you save with long produc- 
tion run coils. (in The Detroit 
purchasor, Aug. i960, p. 23) Appl. 
author: Simons -Michelson Co. 
© 10Aug60; KK153425. 
Brite wire fabricators report these 
savings from DSC-Portsmouth long 
production run; LPR coils. [Huge 
bundle of coils, stacked & heaped 
coils] (In The Detroit purchasor, 
Oct. I960, p. 27) Appl. author: 
Simons -Michelson Co. © 100ct60; 
KK155004. 
Brite wire fabricators report these 
savings from DSC-Portsmouth long 
production run; LPR colls, (in The 
Detroit purchasor, Sept. I960, p. 29) 
Appl. author: Simons-Michelson Co. 
© 10Sep60; KK153770. 
DSC Accutronic strip service provides 
Central and Upper New York State 
stampers and roll -formers double 
source security, (in Purchasor, 
Oct. i960, p. 21) Appl. author: 
Simons -Michel son Co. © 100ct60; 
KK1 55006. 
DSC wireworking downtime chart. 
DSC-Portsmouth LPR, high density 
long production run coils. Appl. 
author: Simons-Michelson Co. 
© l40ct60; KK155139. 
How DSC Accutronic strip service 
helps stampers and roll -formers 
control inventory costs; AccuRay 
electronic gauge & AccuRay thickness 
recorder. (In New England purchaser, 
Oct. I960, p. 4) Appl. author: 
Simons-Michelson Co. © 50ct60; 
KK1 550005. 
How DSC Accutronic strip service 
helps you hold down your stamping 
and roll -forming unit coBts; AccuRay 
electronic gauge & AccuRay thickness 
recorder. (In Alabama purchasor, 
Oct. i960) Appl. author: Simons- 
Michelson Co. © 150ct60; KK1 55007. 
How eastern stampers and roll-formers 
rate DSC Accutronic strip service 
for source security and Job perform- 
ance, (in New England purchaser. 
Sept. I960, p. 4) Appl. author: 
Simons-Michelson Co. © 5Sep60; 
KK153771. 
How eastern strip users rate Detroit 
Steel for source security and job 
performance. (In New England pur- 
chasor, Aug. i960, p. 4) Appl. au- 
thor: Simons-Michelson Co. 
© 5Aug60; KK153427. 
How strip users and brite wire fabri- 
cators rate-Detroit Steel for source 
security and Job performance. (In 
The Detroit purchasor, Oct. i960, 
p. 20) Appl. author: Simons-Michel- 
son Co. © 100ct60; KK1 55003. 
Mr. Brite Wire Fabricator, rid yourself 
of these profit pirates by switching 
to DSC-Portsmouth long production 
run LPR colls, (in The Detroit 
purchasor, Nov. I960, p. 11) Appl. 
author: Simons-Michelson Co. 
© 10Nov60; KK155385. 



O/D service on Accutronic DSC high C 
flat CR spring steel from Detroit 
mill depot stock. (in The Detroit 
purchasor, Aug. i960, p. 63) Appl. 
author: Simons-Michelson Co. 
© 10Aug60; KK1 53426. 

Q/D service on DSC Accutronic high C 
CR spring steel from Detroit mill 
depot stock. (in The Detroit pur- 
chasor, Sept. i960, p. 47) Appl. au- 
thor: Simons-Michelson Co. 
© 10Sep60; KK1 53769. 

Read how the Taylor-Tot people real- 
ized Important savings with switch 
to DSC-Portsmouth LPR colls. (In 
The Detroit purchasor, July I960, 
p. 5) Appl. author: Simons-Michelson 
Co. © 10Jul60; KK152843. 

3 typical examples of user benefits 
from rolled-ln properties of DSC 
Accutronic strip service. (in The 
Detroit purchasor, July i960, p. 12) 
Appl. author: Simons-Michelson Co. 
© 10Jul60; KK152842. 

DIAMOND CO. © 

Give him a handsome holiday with 
Diamonds. Sport shirt & other 
men's clothing. Appl. author: 
Will Kaplan Advertising. 
© lDec60; KK155399. 

DICKINSON'S, INC. © 

Save American gold, buy American made 
products. © 12Dec60; KK155839. 

DIE-DRAULIC GRIP, INC. © 

Better stampings at lower cost with 
Dle-Draulic controlled die pad pres- 
sure. Model 0-1001 & other equip- 
ment. (Catalog no. 106) Appl. au- 
thor: C. A. Barrett. NM: additions. 
© 8Nov60; KKI55556. 

DI GIORGIO FRUIT CORP. © 

Jolly Farmer California fruits. 
Appl. author: M. Albert 0'Dea. 
© 9Jun60; KK1 53230. 
DISNEY (WALT) PRODUCTIONS. © 

Donald Duck. 63 pieces. (Whitman 
authorized Jr. Jigsaw puzzle, series 
no. 301, no. 4429: 29) © 28Jul60; 
KK154291. 

DIXIE CUP DIVISION, AMERICAN CAN CO. 
SEE American Can Co. Dixie Cup 
Division. 

DR. PEPPER CO. © 

Free, genuine Dr. Pepper bottle cap; 
soft drink. (In Life, Feb. 16, 
1959, p. 1*0 © l6Feb59; KK1 52911. 
DOLCIN CORP. © 

Arthritic, rheumatic pains. Whenever 
moderate pains . . . occur, what you 
want is good fast relief; tablets. 
(In Parade, Aug. 28, i960, p. 19) 
Appl. author: Victor van der Linde 
Co. © 28Aug60; KK154364. 
Arthritis, rheumatism, muscular pains; 
Dolcin, 100 tablets, (in Baltimore 
news -post, Oct. 26, i960, section 2, 
p.8B) Appl. author: Victor van der 
Linde Co. © 260et60; KK154782. 
Arthritis, rheumatism, muscular pains; 
good, fast relief. (In The evening 
bulletin, Philadelphia, Sept. 12, 
I960, section 3, P-32) Appl. au- 
thor: Victor van der Linde Co. 
© 12Sep60; KK154159. 
Arthritis, rheumatism, muscular pains. 
Maybe you've tried Just about every- 
thing for moderate pains; tablets. 
(In The Evening bulletin, Philadel- 
phia. Sept. 13, I960, section A, 
p. 44) Appl. author: Victor van der 
Linde Co. © 13Sep60; KK1 54359. 
Arthritis, rheumatism, muscular pains; 
maybe you've tried Just about every- 
thing for moderate pains of arthritis 
or rheumatism ... without any luck, 
(in The Evening bulletin, Providence, 
Sept. 12, I960, p. 36) Appl. authors 
Victor van der Linde Co. © 12Sep60; 
KK1 54728. 



Arthritis, rheumatism, muscular pains; 
now get relief or get your money 
back. (In Oklahoma City Sunday 
Oklahoman Ohoahoma's orbit, Sept. 11, 
I960, p. 13) Appl. author: Victor 
van der Linde Co. © HSep60; 
KK1 53847 . 
Arthritis, rheumatism, muscular pains; 
relief, relief. (in Ebony, Sept. 
I960, p. 112) Appl. author: Victor 
van der Linde Co. © 19Aug60; 
KK1 53676. 
Arthritis, rheumatism, muscular pains; 
rush out pain, (in Chicago daily 
tribune, Sept. 12, i960, pt.3, p. 4) 
Appl. author: Victor van der Linde 
Co. © 12Sep60; KK1 53846. 
Arthritis, rheumatism, muscular pains. 
Rush out pain, rush in relief; tab- 
lets. (In New York Journal -American, 
Sept. 20, I960, p. 17) Appl. author: 
Victor van der Linde Co. © 20Sep60; 
KK154339. 
Arthritis, rheumatism, muscular pains. 
Tablets. (,In Oklahoma City Sunday 
Oklahoman Oklahoma's orbit, Sept. 18, 
i960, p. 17) Appl. author: Victor 
van der Linde Co. © l8Sep60; 
KK1 53871. ; 
Arthritis, rheumatism pains; good, 
fast relief, (in Parade, Aug. 21, 
I960, p. 15) Appl. author: Victor 
van der Linde Co. © 21Aug60; 
KK1 53601 . 
Arthritis, rheumatism pains; good, fast 
relief, (in The Atlanta Journal and 
constitution magazine, Sept. 11, 
I960, p. 52) Appl. author: Victor 
van der Linde Co. © HSep60; 
KK1 54038. 
Arthritis, rheumatism pains; good, 
fast relief, that's what you want, 
(in Wilmington Journal -every evening 
Oct. 20, I960, p. 8) Appl. author: 
Victor van der Linde Co. © 200ct60; 
KK1 55^23. 
Arthritis, rheumatism pains; maybe 
you've tried just about everything 
to get relief, (in Family weekly, 
Aug. 21, I960, p. 10) Appl. author:. 
Victor van der Linde Co. © 21Aug60; 
KK1 53602. 
Arthritis, rheumatism pains; now, get 
relief or get your money back. (In 
Family weekly, Aug. 28, i960, p.15) 
Appl. authors Victor van der Linde 
Co. © 28Aug60; KK1 54039. 
Arthritis, rheumatism pains; rush out 
pain, (in American weekly, Aug. 21, 
I960, p. 12) Appl. author: Victor 
van der Linde Co. © 21Aug60; 
KK1 53603. 
Arthritis, rheumatism, pains; rush out 
pain, rush in relief, (in Dally 
news. New York, Sept. 13, i960, 
p.40) Appl. author: Victor van der 
Linde Co. © 13Sep60; KK153950. 
Dolores artrlticos, reumaticos; cada vez 
que dolores moderados de artritis, 
reumatlsmo o musculares ©curran. 
(In El Diario de Nueva York, 
Sept. 13, I960, p. 9) Appl. author: 
Victor van der Linde Co. © 13Sep60: 
KK1 54717. 
Dolores de artritis y reumatlsmo; 
ahora usted obtiene alivio o 
devolvemos su dlnero. (in El Diario 
de Neuva York, Sept. 12, I960, p.l6) 
Appl. authors Victor van der Linde 
Co. © 12Sep60; KKI54719. 
Dolores de artritis y reumatlsmo; 

alivio bueno y rapido. (in El Diario 
de Nueva York, Sept. 15, i960, p. 8) 
Appl. author: Victor van der Linde 
Co. © 15Sep60; KK1 54720. 
Dolores de artritis y reumatlsmo; 
elimlna el dolor allvia immediata- 
mente. (in El Diario de Nueva York, 
Sept. 14, I960, p. 10) Appl. authors 
Victor van der Linde Co. © l4Sep60; 
KK1 54718. 
Now, fast relief from moderate arthri- 
tis pains whenever they occur, (in 
Chicago dally tribune, Oct. 21, i960, 
p. 13) Appl. author: Victor van der 
Linde Co. © 210ct60; KK1 55424. 



106 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



DOLCIN CORP. -Con. 

Works fast to ease moderate arthritis 
pains whenever they occur, (in New 
York Journal- American, Oct. 26, I960, 
p. JO) Appl. author: Victor van der 
Linde Co. © 260ct60; KK154737. 

DOLE CORP. © 

Hawaiian pineapple creamed cottage 
cheese. Pract. cap. 16 fl. oz. 
© Dole Corp. d.b.a. Hapco; 120ct60; 
KK152J.790. 
Spiced Hawaiian pineapple chunks. 
Net weight 13 1/2 oz. avoir. 
© lDec60; KK1 55460. 

DON -EL RECORD CO. 

Don -El records. What am I living for. 
105B. © P. Donald White t.a. Don -El 
Record Co.; lSep60; KK153808. 



DONNELLEY (REUBEN H.) CORP. © 

Yorke statistical bulletin. Appl. 
authors Yorke Pub. Co., subsidiary 
of Reuben H. Donnelley Corp. 
No. 

3. © 3Aug60; KK1 53013. 

4. © 29Sep60; KK154404. 

DONNELLY (JOHN) & SONS. © 

Bears gotta hibernate, birds gotta 
fly, but all winter long people 
gotta buy. Outdoor advertising the 
Donnelly way. © 240ct60; KK1 54631. 
It's the big bass drum that carries 
the beat j most everyone knows the 
beat about Cott. Cott Bottling 
Co., Inc. (in Greater Boston busi- 
ness, Aug. I960, p. 21) © 15Aug60j 
KK153401 . 
Shouting the Boston 5 J New England's 
largest savings bank uses advertis- 
ing's largest medium. Outdoor 
advertising, (in Greater Boston 
business, Oct. I960, p. 27) 
© 10ct60; KK155310. 
Slow down and live; drive carefully, 
live to be a veteran driver, (in 
The Boston globe, Nov. 11, i960, 
p. 28) © HNov60; KK154953. 
Stop & shop makes people stop and look. 

© 1Nov60; KK154772. 
Your August buying guide. © lAug60; 

KK1 53400. 
Your July buying guide. © Uul60j 

KK152W. 
Your November buying guide. © lNov60; 

KK154771. 
Your October buying guide. Outdoor 
advertising. © 10ct60; KK154311. 

DONNELLY ELECTRIC & MANUFACTURING CO. © 
Every sign has a meaning all its own - 
stop, particularly from the House of 
Donnelly. (In The Boston globe, 
June 27, I960, p. 18) © 27Jun60; 
KK152934. 



DORMAN-WINTHROP. © 

This is the wonderful Lanerossi mill 
in Italy busily making reverse twist 
Buit fabrics, (in Los Angeles times, 
Oct. 12, I960, pt.l, p. 20) 
© 120et60; KK1 54528. 
DORMAN'S. © 

Hurry in before our sale ends. All we 
have is 6,744 suits left in stock, 
(in Los Angeles times, Aug. 13, I960, 
pt.l, p. 5) © 13Aug60; KK1 53452. 
What in heck is a polyester? If you 
need a little extra time to pay, we 
can recommend 11,473 other very good 
men's stores. (In Los Angeles times, 
July 2, i960, pt.l, p. 5) © 2Jul60; 
KK153453. 
DOW CHEMICAL CO. © 

Give it your best, nothing saves like 
Saran Wrap, (in Everywoman's family 
circle, July I960, p. 59) © 23Jun60; 
KK1 52294. 



Protect the choice foods you buy. 
Nothing saves like Saran Wrap, (in 
Woman's day, Nov. i960, p. 9) 
© l80ct60; KK154712. 
Why the woman who loves to entertain 
insists on Saran Wrap, (in Reader's 
digest, Dec. I960, p. 20) © 21Nov60; 
KK155526. 

Why the woman who's in the know in- 
sists on Saran Wrap, (in Reader's 
digest, Oct. I960, p. 207) 
© 21Sep60; KK154083. 

Why the woman who's in the swing of 
things insists on Saran Wrap, (in 
Reader's digest, July i960, p. 212) 
© 21Jun60; KK1547H. 

Why the woman who's practical insists 
on Saran Wrap, (in Reader's digest, 
June I960, p. 14) © 21May60j 
KK1 52295. 

Why the woman with zest for living 
insists on Saran Wrap, (in Reader's 
digest, Nov. i960, p. 216) 
© 210ct60; KK154811. 

Your best deserves the best. Nothing 
saves like Saran Wrap: plastic food 
wrap. (In Woman's day, Sept. i960, 
p. 9) © 19Aug60: KK1 54084. 

DOW JONES & CO., INC. © 

Ad-valuate, l§6l's great challenge to 
advertising. The Wall Street Jour- 
nal. (In Advertising age, Nov. 14, 
i960, p. 13) Appl. author: Theodore 
E. Callis. © 14Nov60; KKI55175. 

Are you in tune? The Wall Street 
Journal is alive with the sound of 
business. (In New York world-tele- 
gram and sun, Oct. 25, i960, p. 42) 
Appl. author: Theodore E. Callis. 
© 250ct60: KKL54789. 

Big chiefs and little chiefs alike, 
without reservation, wisely counsel: 
Use the most useful one most. The 
Wall Street Journal. J. Carrol 
NalBh. (In New York world-telegram 
and sun, Oct. 14, i960, p. 46) Appl. 
author: Theodore E. Callis. 
© 140ct60; KK154788. 

Ever wonfler why the Wall Street Journal 
is a daily? Because every business 
day, the news that changes business, 
changes. (in Advertising age, 
Sept. 12, i960, p. 104-105) Appl. 
author: Theodore E. Callis. 
© 12Sep60: KKI53683. 

Everywhere, men who keep getting ahead 
in business put the Wall Street 
Journal way out front because every 
business day, the news that changes 
business, changes. (in Advertising 
age, Aug. 29, i960, p. 94-95) Appl. 
author: Theodore E. Callis. 
© 29Aug60; KK1 53596. 

How's business is a daily question all 
over the U. S. A. because every 
business day, the news that changes 
business, changes. The Wall Street 
Journal, (in Advertising age, 
Aug. 15, i960, p. 76-77) Appl. author: 
Theodore E. Callis. © 15Aug60; 
KK153595. 

DOWLER, W. DENT. © 

We're giving away money; free, an 
assortment of Interesting foreign 
coins. By Verdugo Savings & Loan 
Assn. © 23Jun60; KK1 52868. 

DRAP TOOL CO., INC. © 

Automotive, electrical and carburetor 
service tools catalog. (Catalog 
no. 660) Appl. author: Herbert 
Sachs. © 26Aug60; KK1 54029. 

DRAKE (GEORGE E. ) BAKING CO. © 

Giant loaf white enriched bread. Net 
weight over 20 ozs. Appl. author: 
R. G. Marsh Studios. © 20Apr58; 
KK154340. 

CREW, RALPH. 

Adding color to the Rx. SEE Liberty 
Optical Manufacturing Co., Inc. 



Let's give the Rx a chance. SEE 

Liberty Optical Manufacturing 

Co . , Inc . 
whither the Rx pendulum. SEE 

Liberty Optical Manufacturing 

Co . , Inc . 



DRUGGISTS' SERVICE CO. © 

Let's have an old-fashioned Christmas, 
gifts galore. Christmas gifts by 
Coty & other gifts. © 6Jul60; 
KK153039. 

DUFFIN, JOSEPHINE A. © 

10 second Camel TV spot. © 29Jul60; 
KK154085. 

DUNCAN COFFEE CO. © 

Good taste is unmistakable. Maryland 
Club, (in House & garden, Oct. 
I960, p. 200) Appl. author: Clay 
Stephenson Associates, Inc. 
© 10ct60; KK1 55110. 

Only 3 to 4 cents more; Maryland Club'. 
(In St. Paul dispatch, May 24, i960, 
p. 24) Appl. author: Clay Stephenson 
Associates, Inc. © 24May60; 
KK1 52481. 

Take her out tonight and often; enjoy 
dining out with Maryland Club. (In 
The Saturday evening post, Sept. 24, 
I960, p. 69) Appl. authors Clay 
Stephenson Associates, Inc. 
© 24Sep60; KK154214. 

We can't pretend it's magic; Maryland 
Club coffee. (In The Saturday 
evening post, Oct. 15, i960, p. 55) 
Appl. author: Clay St.ephenson Asso- 
ciates, Inc. © 150c t60; KK154524. 

Who but Maryland Club could make the 
world's richest-tagting instant cof- 
fee? (in The Saturday evening post, 
Sept. 17, I960, p. 100) Appl. au- 
thor: Clay Stephenson Associates, 
Inc. © 17Sep60; KK153763. 

DUNGAN, JOHN HOWARD. © 

Arizona's Coconino Caverns. Be a cave 

man. © 7Sep60; KKL54590. 
Coconino Caverns; Fiberstone. 
© 7Sep60; KK154591. 

DUNKIT SYSTEMS. 

Like magic, this new service; Qulck- 
Klean is the modern, complete Vene- 
tian blind service. © John J. Har- 
rison d.b.a. Dunklt Systems; 
20Sep60; KKL 55549. 

DUPLI- COLOR PRODUCTS CO., INC. © 
Quick drying Dupli-Color touch-up; 
brush-in-cap duplicates original 
car color. Contents 1 oz. (Stock 
no.DP-CC 69) © Uan46; KK152311. 

DU PONT DE NEMOURS (E. I.~) & CO., INC. © 
Home again Mike. FDSB-521919. Signed: 
Hy. Hintermeister. © HNov60; 
KK155671. 

DURKEE FAMOUS FOODS. © 

What makes these donutzels so heaven- 
ly? Melvo Frying vegetable shorten- 
ing, (in Baking Industry, Sept. 17, 
I960, p. 20-21) Appl. author: Mel- 
drum & Fewsmith, Inc. © 17Sep60; 
KK154193. 

DURO-LITE LAMPS, INC. © 

New, Duro-Lite bulbs; last 3 times 
longer plus maximum light. Flames- 
cent & 5 other bulbs. Appl. author: 
Roland W. Tiemann. © 28Sep60; 
KK1 55231. 

DURO-TEST CORP. © 

Increase work-level light without 
Increasing wattage; Power-Lite, 
Duro-Test's fluorescent flood-light 
for preheat, instant start and rapid 
start circuits. Appl. author: 
Roland W. Tiemann. © llMay60; 
KK1 55232. 



1960 



CURRENT REGISTRATIONS 



107 



A new exclusive way to say merry 
Christmas; brilliant color, long- 
lasting, weather-proof giant Globe- 
lltes. Appl. author: Roland W. 
Tlemann. © 7Sep60; KK155233. 

DUSHARME PRODUCTS, 'INC. © 

Natural beauty; your hair obeys the 
light touch of Dusharme . Creme 
hairdresslng. (in Glamour, July 
I960, p. 11) © 22Jun60; KK1 52496. 

DYNAMICS OP SELLING SYSTEM. 

Dyna-Syne graphic emphasis display. 
Sell easier with dynamic doubles: 
say red points first, show blue 
points second. © Arthur Orr Harris 
d.b.a. Dynamics of Selling System: 
7Nov60; KK1 55022. 



E.A.C.M. CO. SEE Engel Art Comers 
Manufacturing Co. 

E.C.C. SEE Electronic Chemical Corp. 
E.P.C. SEE Eskimo Pie Corp. 

EWAC. SEE Eutectic Welding Alloys Corp. 

EAST COAST FRUIT CO. 

Mr. Tom. Net wt. 18 lbs. or more. 
© East Coast Fruit Co., a partner- 
ship composed of Louis Portnoy, 
Walter Por+noy & Goldle Portnoy; 
20Jul60; KK1 52789. 

EASTERN INDUSTRIES, INC. © 

Product Notes. Traffic Actuated. 
No. 

59. PR400 and PRC series control- 
lers. © 5Jul60; KK1 52340. 
63. Traff-O-Matic TM system. 
© 12Sep60; KK155422. 

EASTERN SCHOOLS, INC., GREENWICH, CONN, 
Job training information. Appl. au- 
thor: Michael F. Bell. © Eastern 
Schools, Inc.; 15Jun60; KK1 52344. 

ECONOMICS LABORATORY, INC. © 

Change glasses from spotty to spar- 
kling. Elect'rasol ends foam choke-up 
In your dishwasher. (In Holiday, 
Sept. i960, p. 104) Appl. author: 
Kastor Hilton Chesley Clifford & 
Atherton, Inc. © 15Aug60; KKL 53939. 
Unqualified offer to every dishwasher 
owner in America. Results you can 
see, or your first box is free. 
Finish; dishwasher detergent. (In 
Better homes & gardens, July i960, 
p. 29) © 20Jul60; KK152992. 

EDDY, FREDERICK D. 

Gateway to French. SEE Ottenheimer 

Publishers, Inc. 
Gateway to Russian. SEE Ottenheimer 

Publishers, Inc. 
Gateway to Spanish. SEE Ottenheimer 

Publishers, Inc. 

EDDY, MARY BAKER. TRUSTEES. 

Eleanor Steber sings in the Mother 
Church hymns of Mary Baker Eddy. 
© Trustees under the Will of Mary 
Baker Eddy; Uun60; KK155140. 

EDMONT, INC. © 

Job/fitted gloves. (Glove carton) 
One dozen gloves. VY-27. © 7Nov60; 
KK154946. 

EDWARDS & DEUTSCH LITHOGRAPHING CO. © 
Moves the earth, 1961 Caterpillar, all 
over the world. For a growing Amer- 
ica; dlesel engines, tractors, motor 
graders, earthmoving equipment. 
© 15Sep60; KK154646. 



EDWARDS CO., INC. © 

Edwards steps into audio-lingual 
education with better equipment, 
plus a hard-to-beat distribution 
policy. (In Sound merchandising, 
July I960, p. 12-13) Appl. author: 
Hicks & Greist, Inc. © 12Jul60; 
KK1 52488. 
Language laboratory; one classroom, 
one console, five different activi- 
ties. (In The Nation's schools, 
Sept. I960, p. 11) Appl. author: 
Hicks & Greist, Inc. © 25Aug60; 
KK153593. 



EGG CEL DIVISION, MICHIGAN CARTON CO. 
SEE Michigan Carton Co. Egg Cel Di- 
vision. 

EKCO PRODUCTS CO. © 

11 reasons why this is the best pot 
in the world. Ekco/Flint. (in 
Better homes & gardens, Oct. i960, 
p. 116) Appl. author: Doyle Dane 
Bernbach, Inc. © 20Sep60; KK154514. 

EL AL ISRAEL AIRLINES, LTD. © 

How a travel agent works, (in The 
New York times, Nov. 11, I960, 
p. 34) Appl. author: Doyle Dane 
Bernbach, Inc. © lONov&O; 
KK155323. 
Sale on seats to Europe. (In The New 
York times, Sept. 12, i960, p. 20) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 12Sep60; KK154097. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 

Appl. author: Walter Gustaf Larson. 
I960; issue no. 
7. © 24Jun60; KK1 52288. 
Elco aids for home and office. 

Appl. author: Walter Gustaf Larson. 
I960; issue no. 
8. © 19Aug60; KK1 53591. 
Elco aids for home and office. 

Appl. author: Walter Gustaf Larson. 
I960; issue no. 

9. © 50ct60; KK154194. 
Elco-alds for home and office. 

Appl. author: Walter Gustaf Larson. 
i960; issue no. 

10. © 190ct60; KK15535^. 

Elco aids for home and office. Appl. 
author: Walter Gustaf Larson. 
I960; issue no. 

11. © 5Dec60; KK1 55480. 
Elco aids for home and office. 

Aopl. author: Walter Gustaf Larson. 

I960; Issue no. 

12. © 12Dec60; KKI55609. 

ELDRIDGE (HELEN M. ) & ASSOCIATES. © 
Hot tip, on cool lighting. Prepared 
by Arthur Otis. © 30Sep60; 
KK155693. 

ELECTRIC STORAGE BATTERY CO. © 

The miracle of transistors brings you 
110 ac from batteries; ESB, packaged 
power, Activerter. (in Popular 
mechanics, Dec. i960, p. 8) Appl. 
author: Meldrum & Fewsmlth, Inc. 
© 28Nov60; KK1 55194. 

ELECTRIC STORAGE BATTERY CO. AUTOMOTIVE 

DIVISION. 

New electronic development gives you 
110 volt 60 cycle ac from 12 volt 
storage batteries. Activerter. (in 
Mechanix illustrated, Dec. i960, 
P-53) Appl. author: Meldrum & Few- 
smith, Inc. © Electric Storage Bat- 
tery Co. (in notice: Electric Storage 
Battery Co., Automotive Division); 
22Nov60; KK1 55838. 
ELECTRONIC CHEMICAL CORP. © 

New formula EC-44; lubricates, condi- 
tions, cleans all electrical contacts. 
Net weight 6 oz. Appl. author: 
William Gottlieb. © 8jul60; 
KK152397. 



ELECTROTHERMAL ENGINEERING, LTD. © 
Apparatus for KJeldahl, Soxhlet and 
slmlliar tests. London. (Publica- 
tion no. 271/4) NM: revision & 
additions."*© 25Apr60j KKFO-ll. 
Drum Heater. London. (Publication 
no.336P) © 10Nov60; KKFO-18. 

Flexible heating mantles; series MJ. 
London. (Publication no. 331) 
© 30May60; KKFO-12. 

Laboratory heating equipment. A cata- 
logue of Electrothermal apparatus & 
equipment for science and for indus- 
try. Publication no.338P. 1st ed. 
London. © 20May60; KKFO-15. 

Laboratory heating equipment. Publi- 
cation no. 332. London. © 12May60; 
KKFO-14. 

Red-Rod; a new radiant immersion 
heater for the heating of acids and 
other liquids In the laboratory. 
Publication no.329P. London. 
© 28Sep60; KKFO-13. 
A versatile source of heat for numerousl 

applications in the laboratory; 

Electrothermal Bunsen. London. 

(Publication no.339-p) © 260ct60; 

KKFO-17 . 

ELEKTRA CORP. © 

The sound of quality; outstanding 
high fidelity recordings. (Elektra 
records phonograph record label) 
Appl. author: Jac Holzman. 
© 15Jul60; KK152626. 



ELLIS, NICHOLAS C. 
Poulakidas . 



SEE Myers, Ellis & 



EL PASO NATURAL GAS PRODUCTS CO. © 

Put new road-running life in your car; 
Red Flame motor oil.. (In The Ari- 
zona daily star, Tucson, July 7, 
i960, section A, p. 10) Appl. author: 
Sidney T. Strain, Jr. © 7Jul60; 
KK153957. 



EL PRODUCTO CIGAR CO., INC. © 

Give dad his favorite cigars, (in The 
New York times, June 7, I960, sport 
section p. 39) © 7Jun60; KK1 52451. 
Give him dad's best friend; La Palina. 
(In The Milwaukee Journal, June 5, 
I960, sport section, p. 5) 
© 5Jun60; KK152450. 



EMIGRANT INDUSTRIAL SAVINGS BANK, NEW 

YORK. 

Give yourself a Christmas gift. Appl. 
author: Kelly, Nason, Inc. © Emi- 
grant Industrial Savings Bank; 
70ct60; KK154236. 

EMPIRE LAUNDRY EQUIPMENT, INC. © 

Vibration -free operation on minimum 
foundation, a machine of superior 
performance. The Empire 300-lb. dry 
weight capacity combination washer- 
extractor. (Form 300) © lSep60; 
KK153522. 

ENGEL ART CORNERS MANUFACTURING CO. © 
Vinyl pressure sensitive all new Art 
Corners. Boxette. Appl. author: 
J. W. Poorman. © 23Jun60; 
KK1 52338. 



ENGLANDER CO., INC. © 

Tension ends here; our sales story 
keeps right on selling the Englander 
Tension-Ease mattress. (in Home 
furnishings daily, Aug. 10, i960, 
p. 8) Appl. author: Burt Goodman. 
© 10Aug60; KK1 53690. 

ENURTONE CO. 

Eed wetting can be corrected, (in 
Minneapolis star & tribune, Nov. 6, 
i960, p. 6) © Enurtone Co., owner 
Edward H. Bodine; 6Nov60; KK1 55304. 



108 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



EQUITABLE LIFE ASSURANCE SOCIETY OP THE 
UNITED STATES. © 

Cam you still get around on this? 
Kiddy car. (In Life, Nov. 28, I960, 
p.l) Appl. author: Foote, Cone & 
Belding. © 24Nov60; KKI55525. 
Circle of responsibility. [Male hand 
putting wedding band on finger of 
female hand] (In Life, Sept. 5, 
I960, p. 76) Appl. author: Foote, 
Cone & Belding. © lSep60; KK154000. 
Does it still fit? (In Life, Nov. 7, 
i960, p. 114) Appl. author: Poote, 
Cone & Belding. © 3Nov60; KK155070. 
The Equitable life of Abe Harris in 
New York City, (in The Weekly under- 
writer, June 11, I960, p. 1197) Appl. 
author: Foote, Cone & Belding. 
© llJun60; KK1 52389. 
The Equitable Life of Jack Rooney .in 
Seattle, Wash. (In Insurance advo- 
cate, Aug. 27, I960, p. 2) Appl. 
author: Foote, Cone & Belding. 
© 27Aug60; KK1 54554. 
Equitable 's CLU Association celebrates 
15th birthday. (In Life association 
news, Aug. I960, p. 7*0 Appl. author: 
Foote, Cone & Belding. © lAug60; 
KK154562. 
How to bowl over 200, game after game, 
after game. Sylvia Wene. (In 
Sports illustrated, Oct. 10, i960, 
p. 43) Appl. author: Foote, Cone & 
Belding. © 100ct60; KK155442. 
How you can lift your score immediate- 
ly. Sylvia Wene, with bowling ball. 
(In Sports illustrated, Sept. 26, 
i960, p. 7) Appl. author: Foote, 
Cone & Belding. © 26Sep60; KKI54556. 
That's not the only thing you've out- 
grown. (In Life, Oct. 17, i960, 
p. 50) Appl. author: Foote, Cone & 
Belding. © 130ct60; KKI55069. 
37 Inches, 29 pounds, and growing all 
the time. (In Life, Sept. 26, i960, 
p.40) Appl. author: Foote, Cone & 
Belding. © 22Sep60; KK154553. 
Two new agencies for Washington: the 
Miles M. Prescott Agency, the 
Thomas B . Van Brant Agency . . , and 
endless opportunities for those who 
.1oln Equitable, (in The Washington 
post, Aug. 31, I960, P.A8) Appl. 
author: Foote, Cone & Belding. 
© 31Aug60; KK153993- 
What ' s your number one bowling problem? 
Sylvia Wene, with bowling ball. (In 
Sports illustrated, Sept. 12, i960, 
p. 11) Appl. author: Foote, Cone & 
Belding. © 12Sep60; KKI54555. 
When the tax bite makes raises and 
bonuses meaningless, how can you 
attract and hold key executives? 
Coupon blank. (in Nation 1 3 busi- 
ness, Sept. i960, p. 29) Appl. 
author: Foote, Cone & Belding. 
© 25Aug60j KKI54557. 
Who benefits from Equitable group in- 
surance and pension plans? (in 
Labor chronicle, Sept. I960, p. 17) 
Appl. author: Foote, Cone & Belding. 
© lSep60; KK155133. 
Who says a farmer's work is never 
done? (in Farm ,1ournal, Oct. i960, 
p. 85) Appl. author: Foote, Cone & 
Belding. © 17Sep60; KK154558. 
Yesterday: 54 passengers, 300 mph; 
today: 134 passengers, 600 mph. 
Equitable Living Insurance makes the 
difference. (In Life, July 25, I960, 
p.l) Appl. author: Foote, Cone & 
Belding. © 21Jul60; KK152910. 
You can compete In hiring men. (in 
Nation's business, Nov. i960, p. 49) 
Appl. author: Foote, Cone & Belding. 
© 250ct60; KK155065. 

ESKIMO PIE CORP. © 

Do-nut vanilla ice milk. Contents 
2 fl. ozs. © 21Jul60; KK1 53238. 



Eski -molds; ice cream. Contains 6. 

Contents 2 l/2 fl. oz. each. 

© 22Jun60; KK153237. 
Ice cream sandwich. Contents: 3 fl. 
ozs. © 25Jul60; KK153338. 
Krunch bar; coated imitation frozen 

dessert. Ice milk. Contents: 2 fl. 

ozs. or over. Appl. author: Eastern 

Advertising Agency. © l4jul60; 

KK152694. 

ESS0, INC. © 

More motorists turn in at the Esso 
sign than at any other sign in the 
world. Gasoline. (In The Evening 
bulletin, Philadelphia, Aug. 10, 
I960, p. 45) Appl. author: McCann- 
Erlckson, Inc. © 10Aug60; KK155805. 
You don't need a boat to go sailing; 
a oar will do, if she steers by the 
Esso sign. Gasoline, (in Newark 
evening news, July 27, I960, p. 52) 
Appl. author: McCann-Erlckson, Inc. 
© 27Jul60j KK1 55804. 

EUTECTIC WELDING ALLOYS CORP. © 

EUS 240. Ac -de; for cast iron. Black 
tip. © 17Aug60; KK153468. 

EutecRod 16. For torch; for steels. 
Blue tip. © 13Jun60; KK1 53003. 

EutecRod 16 FC. Flux coated, for 
torch; for steels. Light blue flux 
coating. © 13Jun60; KK153002. 

EutecRod 80. For torch; for steel. 
Orange tip. © 13Jun60; KK153009. 

EutecRod 80FC. Flux coated, for 
torch; for steel. White coating. 
© 13Jun60; KK1 53004. 

EutecRod 154. Low-melting, silver- 
bearing solder-type alloy especially 
designed for the electronics indus- 
try. © 240ct60; KK154823. 

EutecRod I85. For torch; for steel 
& cast iron. Pink tip. © 13Jun60; 
KK1 53006 . 

EutecRod 185 FC. Flux coated, for 
torch; for steel & cast iron. Pink 
coating. © 13Jun60; KK153008. 

EutecRod 1808. Torch, for copper and 
iron alloys; for ferrous and non- 
ferrous metals. Gray tip. 
© 13Jun60; KK152998. 
EutecSil 1020FC for ferrous and non- 
ferrous metals. White coating. 
© lAug60; KKI53636. 
EutecSil 1030 PC. Flux coated, for 
torch; for ferrous and non-ferrous 
metals. Lilac coating. © 17Aug60; 
KK1 53467. 
EutecTrode 24-X. Ac-dc; for cast 
iron. Primary, red tip; secondary, 
blue. © 13Jun60; KK153007. 
EutecTrode 680. Ac-dc; for steels. 

Lt. blue tip. © 13Jun60; KK153000. 
Flotectic silver no. 2. Torch, furnace 
or induction. Silver type alloy; 
for joining applications of ferrous 
and copper alloys. White tip. 
© 13Jun60; KK152997. 
From the world-wide research labora- 
tories of Eutectic Welding Alloys 
Corporation, the world's first flux- 
coated silver alloy; introducing 
EuteeSlll 1020FC. © 31Aug60; 
KK155846. 

Neu-Tec -Tronic 157 -BN. For copper 
alloys and plated metals. © lSep6C; 
KK153525. 
QuenchTrode 24. Ac-dc; for cast iron. 
Primary, gold tip; secondary, yellow. 
© 13Jun60; KK152999. 
Xyron 2-24. Ac-dc; for cast iron. 
Primary, white tip; secondary, gold. 
© 13Jun60; KK153001. 
Xyron 2-25. Ac-dc; for cast iron. 
Primary, lt. blue tip; secondary, 
silver. © 13Jun60; KK153005. 
EVANS, KENNETH G. © 

Turn-Trix, only power driven grilles 
for carefree barbecuing. © 5Jul60; 
KK152396. 



EVANS' (L. B.) SON CO. © 

Casually speaking, the finest shoes 
you ever wore for comfortable living; 
ask for Evans ' Cush-N-Moc . ( In 
Sports illustrated, Oct. 17, I960, 
p. 83) Appl. author: Hoag & Provandie. 
Inc. © I40ct60; KK1 54916. 

Deep down comfort; casuals. Stroller 
5904 & 5906. (In Sports illustrated, 
Aug. 15, i960, p. 75) Appl. author: 
Hoag & Provandie, Inc. NM: "differ- 
ent copy and shoe in this version." 
© 12Aug60; KK153460. 

Deep down comfort; sandals. Riviera; 
cross strap. (In Sports illustrated, 
July 18, I960, p. 51) Appl. author: 
Hoag & Provandie, Inc. © 15Jul60; 

KK152695. 

Do yourself a favor; casuals. Sahara 
boot 5500, 5503 & 5558. (In Sports 
illustrated, Aug. 29, i960, p. 54) 
Appl. author: Hoag & Provandie, Inc. 
NM: "different copy and shoe In this 
version." © 26Aug60; KK1 53461. 

For his leisure life; slippers. 

Cherokee; Planter's punch; Vanguard, 
(in Ladles' home Journal, Dec. i960, 
p. 18) Appl. author: Hoag & Pro- 
vandie, Inc. © 29Nov60; KK1 55392. 
Give soft, easy comfort; slippers for 
men. Dundeer; Senator; Baronet 
opera; Braid, (in Life, Dec. 5, 
I960, p. 32) Appl. author: Hoag & 
Provandie, Inc. © lDec60; KK1 55403. 

Your selling point for profit: new 
ideas; casuals. Hi-fi 1200, 1205- 
1206. (in Footwear news, Sept. 9, 
i960, p.40) Appl. author: Hoag & 
Provandie, Inc. © 9Sep60; KK154262. 

Your selling point for profit: reputa- 
tion. Casuals, (in Footwear news, 
Oct. 14, i960, p. 66) Appl. author: 
Hoag & Provandie, Inc. © l40ct60; 
KK1 55410. 

Your selling point for profit: 
variety. Casuals. Sahara boot 
5500. (in Footwear news, Nov. 11, 
I960, p. 24) Appl. author: Hoag & 
Provandie, Inc. © HNov60; 
KK1 54950. 

Your selling point for profit: 
workmanship. Cush-N-Mock 7840. 
(in Footwear news, Dec. 9, I960, 
p. 80) Appl. author: Hoag & Pro- 
vandie, Inc. © 9Dec60; KKI556OO. 

EVEHSWEET CORP. © 

EverSweet orange Juice is as fresh 
as this, and best of all, it's 
ready to pour, (in Chicago daily 
tribune, Nov. 4, i960, pt.3, P-17) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 4Novb0; KK155330. 
It couldn't taste fresher if you 
picked it off the tree; pure 
orange Juice, (in Chicago daily 
tribune, Oct. 28, i960, pt.4, p.l6) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 28oct60; KK155328. 
What's in an orange that's slowly sun 
ripened and picked fresh off the 
tree? Pure orange Juice, (in Chi- 
cago daily tribune, Nov. 11, I960, 
pt.4, p. 18) Appl. author: Doyle 
Dane Bernbach, Inc. © HNov60; 
KK155329. 

EZEE-FLOW DIVISION, AVCO DISTRIBUTING 
CORP. SEE AVCO Distributing Corp. 
Ezee-Flow Division. 



P. B„ CO. SEE Puller Brush Co. 

F. F. C. B. SEE Foundation for Commer- 
cial Banks. 

F. I. I. SEE Forney Industries, Inc. 

FJI, INC. SEE Itallano (Frank J.) Inc. 
P. L. BOX CO. SEE Ferguson-Lander 
Box Co. 



*i: 



i i r m " 



1960 



F.P.C. SEE Flambeau Plastics Corp. 



CURRENT REGISTRATIONS '^ ^ iE ^ S n j '< K\ 1/toSj 



FACTOR (MAX) & CO. © 

At last, a weapon for an ancient 
scourge; Sebb shampoo. By Paul W. 
Jewel. (In Coronet, Mar. i960, p. 7) 
© l8Feb60; KJQ 53945- 
A beautifully new, beautifully differ- 
ent kind of make-up, Sheer Genius. 
(In Beauty fashion, Sept. i960, p.l) 
© 10Sep60; KK155530. 
A beautifully new, beautifully different 
kind of make-up, Sheer Genius. (in 
Chain store age, Sept. i960, p. 10) 
© 10Sep60; KK154806. 
Cast a magic spell, Max Factor lights 
your lips with Goldflre. Lipstick 
set; golden frost eyeshadow, (in 
Vogue, Oct. 1959, P. 58-59) 
© 10et59; KK152602. 
Dawn of a new make-up; Sheer Genius, 
the beautiful difference. (In 
McCall's, Oct. I960, p. 149) 
© 23Sep60; KK154886. 
For the woman who is every inch a 

female, Primitif by Max Factor. (in 
Harper's bazaar, Oct. i960, p. 38) 
© 10ct60; KK155984. 
Hi-Fi fluid make-up, naturally. (In 
Vogue, Aug. I960, p. 26) © 15Aug60; 
KK154933. 
How Max Factor Pan -Cake make-up covers 
so naturally, only your beauty 
shines through. (In Glamour, 
Oct. I960, p. 2) © 22Sep60; KK154884. 
How to get long profits out of short 
hair; Crew Cut. Pomade hair dress- 
ing, (in Chain store age. grocery 
ed., July I960, p. 332-333) 
© 30Jun60; KK153944. 
Introducing the male Factor, a new 
ingredient in men's toiletries. 
After shave lotion & 3 other prod- 
ucts. (In True, the man's magazine, 
June I960, p. 5) © 17May60; KKL 53946. 
Keep it up, keep it down, keep it 
clean cut with Crew Cut; created 
for the control of short hair. (In 
Scholastic, Apr. 27, i960, p. 39) 
© 27Apr60; KK1539^3. 
Let's get pretty, by Barbara Factor. 
How to get the holiday-look. (in 
Seventeen, Dec. i960, p. 50) 
© lDec60; KK155965. 
Let's get pretty, by Barbara Factor. 
What to say to that boy. (In Seven- 
teen, Oct. i960, p. 55) © 30ct60; 
KK155981. 
Max Factor creates Hi-Fi fluid make-up 
most natural -looking of them all. 
(In McCall's, Oct. 1959, P-50) 
© 10ct59; KKl 53424. 
Max Factor Is sweeping the country 
with Hi-Society. It ' s a tiny case 
with a mirror and a lipstick all in 
one. Lustrous mother-of-pearl & 3 
others. (In Seventeen, Mar. 1959, 
p. 53) © 28Feb59; KK155925- 
Max Factor stirs up summer fun and 
fashion with cool coffee colors. 
Coffee toffee, Cafe frappe. (in 
Glamour, July i960, p. 9) © 22Jun60; 
KK153941. 
Max Factor whips up Creme Puff, always 
ready to flatter your face with just 
a breath of color. (In Seventeen, 
Mar. 1959, P. 2) © 28Feb59; KK155926. 
Max Factor's golden jubilee. Look, 
five famous Max Factor make-ups at 
special anniversary prices. 50 
years of beauty, Max Factor. Creme 
Puff, creamy make up base and powder 
& 4 others. (In Seventeen, Mar. 
1959, P. 31) © 28Feb59; KK155924. 
The most natural looking complexion of 
them all with Hi-Fi fluid make-up, 
naturally, (in McCall's, Sept. i960, 
p. 7) © 29Aug60; KK154887. 
Play Red on Red here, and you'll play 
green on green here. Red on Red 
lipstick, Lip Gloss. (In Chain 
store age, drug ed., Aug. i960, p. 10) 
© 30Jul60; KKl 53942. 



Play red on red on your counters, in 
your windows, in your interior dis- 
plays; it's the biggest lipstick 
play of the season, (in Glamour 
extra advance retail trade supple- 
ment, fall-winter i960, p. 7) 
© 20Jul60; KK1 53625. 

Play red on red with Max Factor. Lip- 
stick; lip gloss, (in Vogue, 
Sept. 15, I960, p. 42-43) © 15Sep60; 
KK1 54112. 

FAIRBANKS WARD INDUSTRIES, INC. © 

All the black & white film you can use 
for 2 years exclusive at Feder's; 
movie outfit. Eastman Kodak movie 
camera. Holiday precision movie 
projector & accessories. (In El 
Paso times, Aug. 14, i960, comic 
section) Appl. author: Morton 
Winston. © l4Aug60; KK154024. 
Deluxe, automatic Fairbanks portable, 
stereophonic, multi speaker, Hi-Fi 
phonograph. Roessler-Klrk Jewelers. 
(In The Chronicle-tribune, Marion, 
Ind., Sept. 22, i960, p.l6) Appl. 
author: Morton Winston. © 22Sep60; 
KK1 55307. 
Full 2 year supply of film free with 
this complete movie outfit; Eastman 
Kodak movie camera. Kirschman's. 
(In Dixie (Times -picayune, New 
Orleans) Aug. 7, I960, p. 12) Appl. 
author: Morton Winston. © 7Aug60; 
KK1 55308. 
The greatest dirmerware sale in our 
entire history; 43 piece lifetime 
guaranteed Foreverware with 8 
genuine Melamine dinner plates. 
Raskins Jewelry, (in The Arizona 
republic, Sept. 11, I960, comics) 
Appl. author; Morton Winston. 
© HSep60; KK155305. 
Here is the tape recorder that will 
revolutionize all Ideas of electronic 
achievement; Falr-a-tron twin speed 
tape recorder and player. Harry 
Ritchie Jewelers. (In Register- 
guard, Eugene, Or., Oct. 6, I960, 
p.3B) Appl. author: Morton Winston. 
© 60ct60; KK1 55306. 
Luxurious deep pile 9 x 12 room size 
tweed rugs. Kirschman's. (In 
Dixie (Time s -picayune, New Orleans) 
Oct. 2, I960, p. 5) Appl. author: 
Morton Winston. © 20ct60; KK155309. 
Need more storage space? Here's your 
answer, jumbo 5-ln-l wardrobe. 
Irwin's. (In The Evening news, 
Perth Amboy, N. J., Oct 12, i960, 
p. 19) Appl. author: Morton Winston. 
© 120ct60; KKI5558O. 
Now, for the first time, professional 
quality at a new low price; deluxe 
full standard size pool table. 
White Drug, (in Grand Forks herald, 
Oct. 2, i960, p. 7) Appl. author: 
Morton Winston. © 20ct60; KK1 55433- 
Sale priced to create a sensation. 
Bronzetone & limed oak finished desk 
and chair. Friedman's Jewelers. 
(In The Atlanta journal and consti- 
tution magazine, Sept. 18, i960, 
p. 25) Appl. author: Morton Winston. 
© l8Sep60; KKI55588. 
Sell-out sale, to open 1500 new ac- 
counts. 47 -piece Golden Harvest 
dlnnerware. Meyer Hurwltz Jewelry 
Co. (In Evening Journal, East St. 
Louis, 111., Aug. 17, I960, p. 16) 
Appl. author: Morton Winston. 
© 17Aug60; KK154022. 
Space saving, all purpose, durable 
steel. Home desk 'n file. Hall- 
Watson Furniture Co. (in The Corbin 
Sunday times, Aug. 21, i960, p. 5) 
Appl. author: Morton Winston. 
© 21Aug60; KK154023. 

FAIRMONT FOODS CO. © 

Fudge nut sundae ice cream. L2. One 
pint liquid. Appl. author: KVP 
Sutherland Paper Co. © 10Aug60; 
KK1 53459. 



109 



6 happy go-healthy dairy drinks. 

(Dairy carton dial) Dairy products. 
© 19Aug60; KK154482. 

FAIRMONT RAILWAY MOTORS, INC. © 

W72 series A quick-clear oil sprayer. 
(Bulletin 63OD) Appl. author: 
R. B. Evans. © 10Nov60; KK155142. 
W104 series A tie plug inserter. 

(Bulletin 789A) Appl. author: R. B. 
Evans. © 100ct60; KK154372. 

FALCONER CO. © 

Cou-Flan; introductory offer. This 
coupon good for 60/ when applied to 
the purchase of fully personalized 
checks. © 100ct60; KK155360. 

FALLENBERG (R. B. ) LABORATORY. 

Traileze tested and proved hoof prepa- 
ration. NM: additions. © R. B. 
Fallenberg d.b.a. R. B. Fallenberg 
Laboratory; Uun60; KK1 52641. 

FAMILY RECORD PLAN, INC. © 

Beautiful Hollywood star Jeanne 
Crain says: Like many parents, 
I've often wished I could hold 
back the flight of time. A famous 
mother treasures this portrait. 
Appl. author: Zepha Bogert. NM: 
additions. (T Uun60; KK152671. 
Christmas gift suggestions; portraits. 
Appl. author: Zepha Bogert. 
© 31Jul60; KK153090. 
Christmas portraits at pre-season sav- 
ings. Appl. author: Zepha Bogert. 
© 3Uul60; KK153089. 
Come in now for pre-season savings; 
children's portraits. Appl. author: 
Zepha Bogert. © 3Uul60; KK153091. 

Order your Christmas gift portraits 
now. Appl. author: Zepha Bogert. 
© 3Uul60; KK1 53092. 

FANTASY FLAVORS, INC. © 

Hawthorn-Mellody Soumoni Fantasy 
Ice cream. Hall gallon liquid. 
© 29Jan60 (in notice: 1959); 
KK1 53399. >^ 

FARM & HOME EQUIPMENT CO. © 

Fulton mower; save half approximately. 
Self-propelled deluxe 22-lnch rotary 
mower. (In Des Moines register) 
Appl. author: Paul D. Kranzberg. 
© lMay60; KK152688. 

FAULTLESS STARCH CO. © 

New, Faultless Spray-On starch. 

© 240ct60; KK155546. 
New, Faultless Spray-On starch. Net 
wt. 16 oz. © 240ct60; KK155547. 



FEDERAL-MOGUL-BOWER BEARINGS, INC. 
SEE Federa-Mogul-Service. 

FEDERAL-MOGUL SERVICE. 

Trailer operators, here's news; new 
National face seal for trailer axles 
makes oil bath lubrication positive. 
(National oil seal conversion kit 
specification sheet, form no. 
FMN-6O-8C) Appl. author: Ross Roy- 
BSF & D, Inc. © Federal-Mogul Serv- 
ice, division of Federal-Mogul -Bower 
Bearings, Inc.; 19Aug60; KK153408. 

FEDERAL PUBLICATIONS, INC. SEE Govern- 
ment contractor. 

FEDERAL PUBLICATIONS, INC. © 

Facts behind the Government contractor, 
your personal bi-weekly briefing 
from Washington; publication. 
© 28Jul60; KK152828. 
Up to your ears in Government contract 
problems? Well, here's the way out. 
A few weeks ago we sent you a copy 
of The Government contractor. 
© l8Aug60; KK1535H. 



110 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



FELIX THE CAT PRODUCTIONS, INC. © 

Felix the Cat game. For ages 4 to 9. 
4019. By Milton Bradley Co. 
© 5Dec59 (in notice: i960); KK153881. 

FELT PRODUCTS MANUFACTURING CO. © 
New Fel-Co-Prene, rubber valve cover 
gaskets. Appl. author: Hanson & 
Stevens, Inc. © 20Sep60; KKL55251. 

A new rubber valve cover gasket 

achievement, new Fel-CoPrene. (in 
Automotive service digest, June i960, 
p. 4 of cover) Appl. author: Hanson 
& Stevens, Inc. © 15Jun60j KK154222. 

FENTON LABEL CO. © 

Fent-Onamel anniversary stickers. 

No.l437-F & 4 other stickers. 

NM: revision & additions. © 5Jul60; 

KK1 52326. 
Fent-Onamel processed insurance labels. 

Time saving business builders: 

Gummed insurance & policy labels, 

folder. NM: new material, rev. 

layout. © 2Sep60; KK154347. 



FERGUSON -LANDER BOX CO. © 

Illinois Valley strawberry ice cream. 
One-half gallon liquid. (Snowflake 
design no. 45) Appl. author: R. A. 
Morris. © 12Sep60; KK1 53962. 

FIEDLER, WILLIAM. © 

Instructions. Clamp Jig to work bench 
or any convenient place [& 4 other 
steps] © 5May60; KK152463. 



FINANCIAL MERCHANDISING. 

May we present the key to a bright 
future. Savings account. 
© Joseph H. Brantley d.b.a. Finan- 
cial Merchandising; 120ct59; 
KK154537. 



FINE BRANDS CORP. © 

Hap-P-Nut with grape Jelly peanut 
spread. Net weight 6 ounces. Appl. 
author: Robert Whitemam © 28Jun60; 
KK154360 . 

FIRESTONE TIRE & RUBBER CO. © 
Start getting new low-cost fleet 
performance today with Firestone 
truck-bus batteries, (in Fleet 
owner, Jan. 1959. P.92) © Uan59; 
KK155359. 

FISHER, L. SEE Modernization & Design 
Dept. 

FISHER-PRICE TOYS, INC. © 

Crib rattle. No. 787. NM: additions 

4 revision. © 15Jun60; KK152744. 
Music box. No. 764. NM: additions 
& revision. © 28Jun60; KK1 52745. 

FISHER SCIENTIFIC CO. © 

Unitized furniture. Laboratory furni- 
ture; 29 basic units direct from 
stock. © 21Jul60; KK153805. 

FISHERY PRODUCTS, INC. BLUE WATER SEA- 
FOODS. SEE Blue Water Seafoods. 

FISHLOVE (H. ) & CO. © 

Important; read before using. How to 
insert the battery. Forceps, made out 
of plastic. © l6Feb60; KK1 53622. 
Largest, most astonishing gag glasses 
ever made; Hollywood Super-Specs. 
Nos. 690-691. © l6jun60; KKI53621. 



FLAGSHIP MARINE ENGINES, INC. © 

Now, your old boat can run better than 
the day she was built; V8 marine 
engines, (in Sea and Pacific motor 
boat, Mar. I960, p. 10}) Appl. au- 
thor: Van Sant Dugdale & Co., Inc. 
© 20Feb60; KK1 52459. 



FLAMBEAU PLASTICS CORP. © 

Crystal Pine sparkling holiday tree. 
Do it yourself and it's fun. (Labe: 
display board) © 25Aug60; KK154435- 

FLASH BULLETINS OF AMERICA, INC. © 

Catalogue of 300 Flash bulletins; 1961. 
501 & other bulletins. © 7Jul60; 
KK1 53749. 



FLAUM ENTERPRISES. © 

Eyeful by the Flaums. The art of giv- 
ing and receiving. Appl. author: 
Ruth Flaum. © 24Aug60; KK1 53527. 

FLEER (FRANK H.) CORP. © 

Always buy Dubble Bubble gum. Con- 
tents: 1 slab bubble gum plus picture 
cards. (Baseball's greatest, Ted 
Williams series) © lMay59; KK1 54476. 

Baseball's greatest, Ted Williams. 
80 bubble gum trading cards. 
© Frank H. Fleer Corp. (in notice: 
F. H. Fleer); lMay59; KK1 54480. 
Bubble gum. 6 cards. (Baseball's 
greatest, Ted Williams series) 
© lMay59; KK1 54478. 
Spins and needles. Contents: 1 slab 
bubble gum plus picture cards. 
© 22May60; KK1 54475. 
Spins and needles; Dubble Bubble. 
Gum. 24. (Form no. 8l 33- AT) 
© 22May60; KK1 54477. 
Spins and needles. 96 bubble gum 
trading cards. © 22May60; KK154479. 

Taffy-0, taffy style bubble gum; it's 
taf f-o-rif ic . 80 count. (Form 
no.8l30-AC) © 23Feb60; KK154474. 

FLOOD CO. © 

Penetrol E-B, Emulsa-Bond, stir-in 
surface conditioner. One U. S. 
quart. Appl. author: Earl Freeman 
Flood. © 12Aug60; KKI53287. 

FLORIDA CITRUS COMMISSION. © 

The break that does more than refresh. 
After play, give him orange Juice 
again. (In Life, Oct. 31, i960, 
p. 94) Appl. author: Benton & 
Fowles, Inc. © 270ct60; KK155264. 
The break that does more than refresh. 
After school or play, give her 
orange Juice again. (In Life, 
Nov. 21, I960, p. 2 of cover) Appl. 
author: Benton & Bowles, Inc. 
© 17Nov60; KK155268. 
The break that does more than refresh; 
fresh frozen orange Juice from 
Florida. Little boy in helmet. 
(In Chicago tribune, Oct. 21, i960, 
p. 19) Appl. author: Benton & Bowles, 
Inc. © 210ct60; KKI5563O. 
Cool off, perk up; fresh-frozen orange 
Juice from Florida. Canada. (In 
MacLean's magazine, June 4, i960, 
p. 61) Appl. author: Benton & Bowles, 
Inc. © 24May60; KK1 54509. 
Cool off, perk up with nature's great 
refresher. Enjoy chilled orange 
Juice from Florida, (in New York 
Journal-American, July 17, I960, 
p. 16) Appl. author: Benton & Bowles. 
© 17Jul60; KK154679. 
Cool off, perk up with nature's great 
refresher; enjoy fresh-frozen orange 
Juice. (in Good housekeeping, July 
I960, p. 16) Appl. author: Benton & 
Bowle3, Inc. © 21Jun60; KK1 52562. 
Cool off, perk up with nature's great 
refresher. Enjoy pure canned orange 
Juice from Florida. (In Progressive 
farmer, Aug. i960, p. 54) Appl. au- 
thor: Benton & Bowles, Inc. 
© 15Jul60; KK154678. 
Cool off, perk up with nature's great 
refresher. Fresh-frozen orange 
Juice from Florida, nature's power- 
house of vitamin C. (In Life, 
Aug. 8, i960, p. 30-31) Appl. au- 
thor: Benton & Bowles. © 3Aug60; 
KK154680 . 



Cool off, perk up with nature's great 
refresher; fresh-frozen orange Juice 
from Florida. Nature's powerhouse 
of vitamin C and energy, (in The 
Evening bulletin, Philadelphia, 
Aug. 18, I960, p. 20) Appl. author: 
Benton & Bowles. © l8Aug60; 
KK1 54682. 

Cool off, perk up with nature's great 
refresher; refresh with fresh-frozen 
orange Juice. Cake of ice & pitcher, 
(in New York Journal-American, 
June 23, I960, p. 7) Appl. author: 
Benton & Bowles, Inc. © 23Jun60; 
KK1 52561 . 

Enjoy the break that does more than 
refresh; after hard work or play, 
take an orange break. Chilled orange 
Juice from Florida, (in Life, 
Nov. 28, I960, p. 108) Appl. author: 
Benton & Bowles, Inc. © 24Nov60j 
KK1 55626. 

Give her a break. Refresh with fresh- 
frozen orange Juice from Florida. 
(In Life, Sept. 19, i960, p. 130) 
Appl. author: Benton & Bowles, Inc. 
© l4Sep60; KK154684. 

Give yourself a break; refresh with 
fresh frozen orange Juice from 
Florida. (In Life, Sept. 13, I960, 
p.46E) Appl. author: Benton & 
Bowles, Inc. © 30Aug60; KK1 55629. 

Grapefruit salad spectacular from 
Florida. Grapefruit sections from 
Florida, (in Better homes & gardens, 
Sept. i960, p. 89) Appl. author: 
Benton & Bowles, Inc. © 23Aug60; 
KK154683. 

Greatest mixer of them all, grapefruit 
Juice from Florida. New recipes to 
cool off with. Grapefruit fizz & 3 
other fruit drinks. (In Life, 
Aug. 22, i960, p. 70) Appl. author: 
Benton & Bowles. © 17Aug60; 
KK154681. 

Here's to your health with the greatest 
mixer of them all; pure grapefruit 
Juice from Florida, (in Better homes 
& gardens, Dec. i960, p. 76) Appl. 
author: Benton & Bowles, Inc. 
© 22Nov60; KK155624. 

How to go light on calories and love 
it; grapefruit sections. Grapefruit 
cucumber salad, (in Better homes & 
gardens, June I960, p.105) Appl. 
author: Benton & Bowles, Inc. 
© 19May60; KK1 52564. 

FOLDING FURNITURE DIVISION, SHWAYDER 
BROS., INC. SEE Shwayder Bros., Inc. 
Folding Furniture Division. 

FOOD INDUSTRIES CO. © 

IDX for instant dough extensibility. 
250 tablets. © 16May60; KK154897. 

FOOD PRODUCTS DIVISION, PET MILK CO. 
SEE Pet Milk Co. Food Products 
Division. 



FOOD-TANG LABORATORIES. © 

Tangy-talk, the talk of the trade, 
about Soup-Tang; it's Instant. It's 
uses range from a complete general 
seasoning to an Instant consomme, or 
broth. Appl. author: Charlotte Jean 
Greenberg. © 2Mar60; KK152994. 

FORD MOTOR CO. © 

Car seat belt installation instruc- 
tions, all I960 models. Kit; belt 

and buckle assembly, front seat; 

i960 passenger-all. I.S. 4ll. 

Fomoco. © l8Jan60 (in notice: 1959); 

KKI5296O. 
Carburetor tune up kit; assembly 

adjustments. I.S. 331. Fomoco. 

© l4Mar60 (in notice: 1959); 

KKI52965. 
Install i960 ECS 302 cu. in. engine 

assembly. I.S.-417. Fomoco. 

© 26Jan60 (in notice: 1959); 

KK152970. 



I960 



CURRENT REGISTRATIONS 



in 



Installation; carrier assembly, roof 

luggage. I.S. 474. Pomoco. 

© 14Jul60; KK154565. 
Installation, cover quarter wheel open- 
ing. I.S. 424. Pomoco. © 24jun60; 

KK155958. 
Installation; Econollne seat belt and 

buckle kit. I.S. 533. Pomoco. 

© 2Aug60; 100.54566. 
Installation; front towing hooks. 
I.S. no. 443. Fomoco. © 5Sep60; 
KK155695. 
Installation; mirror assy, rear view, 

outside. I.S. 525. Pomoco. 

© 2Sep60; KKL54579. 
Installation; ornament, front fender 

top. I.S. 475. Pomoco. © 8Jul60; 

KK154571. 
Installation; seat belt and buckle 

kit, 1961 Thunderbird. I.S. 532. 

Fomoco. © 2Aug60; KK154574. 
Installation; Thunderbird rear view 

outside mirror. I.S. 46?. Pomoco. 

© 12Aug60; KK154577. 
Installation; Thunderbird windshield 

washer kit. I.S. 4l0. Fomoco. 

© HJan60 (in notice: 1959); 

KK152968. 
Installation; windshield washer, hand 

operated, 6 cyl. I.S. -425. Fomoco. 

© 25Jan60 (In notice: 1959); 

KK152974. 
Installation instructions; ornament, 

assembly hood top. I.S. 426-A. 

Pomoco. © l8Aug60; KK154572. 
Installation instructions; outside 

rear view mirror, Falcon - Comet. 

I.S. 517. Fomoco. © 50ct60; 

KK155716. 
Installation instructions; safety belt 

kit, forward axle tilt cab. 

I.S. 558. Fomoco. © 60ct60; 

KK155699. 
Installation instructions; thermostat- 
ic heat chamber kit. I.S. no. 319, 

rev. Fomoco. © 6jan60 (in notice: 

1959); KK152962. 
Installation instructions for non- 
metallic clutch plates. I.S. no ,354. 

Fomoco. © lSep59; KKI52957. 
Installation Instructions kit; 

receptacle Inst, panel ash vacuum. 

I.S. no. 357. Fomoco. © 210ct59; 

KK152964. 
Installation instructions, kit washer 

windshield. I.S. 46l. Fomoco. 

© l8Jul60; KK155941. 
Installation kit; air conditioner & 

heater; models, all 8 cyl. 

I.S. 356-G. Fomoco. © 4Apr60; 

KKI52956. 
Installation kit, air conditioner & 

heater models, all 8 cyl. 

I.S. 467-A. Fomoco. © 210ct60; 

KK155951. 
Installation kit; air conditioner & 

heater models, all 8 cyl. 

I.S. 467-A. Fomoco. Sheet 1-9. 

© 70ct60; KK155701. 
Installation kit, air conditioner 

models, all 8 cylinder. EDB 292 

engine. I.S. 4§5-A. Fomoco. 

© 210ct60; KK155952. 
Installation kit; backup lamp. 

I.S. 326-A. Fomoco. © 20Jan60 (in 

notice: 1959); KK152963. 
Installation kit; backup lamp. 

I.S. 576. Fomoco. Sheet 1-7, 

© 250ct60; KK155718. 
Installation kit; bumper assembly, 

rear step. I.S. 511. Fomoco. 

© 8Aug60; KK155702. 
Installation kit, fire extinguisher. 

I.S. 450. Fomoco. © lAugbO; 

KK155945. 
Installation kit; front towing hooks. 

I.S. 513. Pomoco. © 26Aug60; 

KK154578. 
Installation kit, front turn signal; 

conventional cab. I.S. 470-A. 

Fomoco. (Series F-100--F-35O) 

© 100ct60; KK155933. 



Installation kit; front turn signal 
lamp, tilt cab series C-550 thru 
C-1100. I.S. 472. Fomoco. 
© 100ct60; KK155696. 
Installation kit; front turn signals. 
Models, all except F-100, F-250 & 
F-350, conventional cab. I.S. 540. 
Fomoco. Sheet 1-2. © 120ct60; 
KK155715. 
Installation kit; heater & defroster, 
Econoline. SK-CIUU-18455-A. 
Foaoco. © 19Aug60; KEL54570. 
Installation kit; horn (air) conven- 
tional and tilt cab. I.S. 453. 
Fomoco. Sheet 1-2. © 2Nov60; 
KK155710. 
Installation kit, mirror rear view, 
outside. I.S. 464. Fomoco. 
© 50ct60; KK155934. 
Installation kit; parking brake signal 
lamp. I.S. 502. Fomoco. © 6Sep6C; 
KK155709. 
Installation kit, radio antenna. 
I.S. 433. Fomoco. © 21Jun60; 
KK155961 . 
Installation kit; radio antenna. 

SK-CIDF-18813-A. Fomoco. Sheet 1-2. 
© l4jun60; KK155712. 
Installation kit; radio antenna. 

SK-C0DF-18813-C. Fomoco. © 7Mar60 
(in notice: 1959); KK152959. 
Installation kit, radio antenna 
(manual) SK-CIUF-18813-A; Econo- 
line. Fomoco. © 30Aug60; KK155937. 
Installation kit, radio antenna 
(standard) I.S. 460. Fomoco. 
© 2Aug60; KK155939. 
Installation kit, radio rear seat 
speaker. I.S. 432. Fomoco. 
© 2Aug60; KK1 55963. 
Installation kit; radio receiver. 
SK-CIKF-I8805-G. Fomoco. © 4jan60 
(in notice: 1959); KK152958. 
Installation kit; radio receiver. 

SK-CISF- I8805 -B. Fomoco. © 10Aug60; 
KK155704. 
Installation kit, rear turn signal; 
conventional. I.S. 579. Fomoco. 
(Series F-100— F-600) © 270ct60; 
KK1 55948. 
Installation kit, rear turn signal 
lamp; conventional. I.S. 569. 
Fomoco. (Series F-700 — F-1100 & 
T-700— T-950) © 200ct60; KK155955. 
Installation kit; rear turn signal 
lamp, series F-350 (model 99 only) 
conventional cab. I.S. g4'l. Fomoco. 
© 22Sep60; KK155702. 
Installation kit; rear view outside 
mirror. I.S. 546. Fomoco. 
© 7Sep60; KKI55698. 
Installation kit; safety seat belt, 
all Falcon & Comet. I.S. 320-B. 
Fomoco. © 2Aug60; KK154575. 
Installation kit; spare wheel carrier. 
SK-CIAB-1400-A. Fomoco. © 15Aug60; 
KK155705. 
Installation kit, turn signal; con- 
ventional cab. I.S. 493. Fomoco. 
© 26Aug60; KK155936. 
Installation kit, turn signal; Econo- 
line. I.S. 509. Fomoco. 
© 26Aug60; KK155935. 
Installation kit; turn signal, parcel 
delivery. I.S. 485. Fomoco. 
© 170ct60; KK155708. 
Installation kit; turn signal, series 
C-550 thru C-1100, tilt cab. 
I.S. 484. Fomoco. © 170ct60; 
KK155707. 
Installation kit; turn signal, sez'ies 
C-550 thru C-1100, tilt cab. 
I.S. 555. Fomoio. © 200c t60; 
KK155700. 
Installation kit; windshield washer. 
I.S. 444. Fomoco. Sheet 1-2. 
© 4Aug60; KK1 55697. 
Installation kit; windshield washer 
assembly. I.S. 553. Fomoco. 
© 100ct60; KK154573. 
Installation procedure, engine con- 
version. I.S. 448. Fomoco. 
© l8Jul60; KK155942. 



Installation procedure; fresh air 
heater accessory kit, Econoline. 
I.S. 526-A. Pomoco. G 19Aug60; 
KKI54569. 

Installation procedure; fresh air 

heater accessory kit, Ford and Mer- 
cury. I.S. 490-A. Fomoco. 

Sheet 1-3. © 6Sep60; KK155711. 
Installation procedure; license plate 

frame kit. 1960-61 Ford passenger, 

all models. I.S. 452. Fomoco. 

© 17Jun60; KKL54564. 
Installation procedure, Polaraire air 

conditioner accessory kit; Ford and 

Mercury, 6 cylinder. I.S. 520-B. 

Fomoco. © 210ct60; KKI55956. 
Installation procedure, Polaraire con- 
ditioner accessory kit; Ford and 

Mercury, 8 cylinder. I.S. 519-B. 

Fomoco. © 210ct60; KK155944. 
Installation procedure, radio antenna 

accessory kit; Econoline. I.S. 504. 

Pomoco. © 30Aug60; KK155938. 
Installation procedure, radio antenna 

accessory kit; Falcon and Comet. 

I.S. 477. Fomoco. © l4jun60; 

KK155959. 
Installation procedure, radio rear seat 

speaker accessory kit; Ford and 
Mercury. I.S. 381-D. Fomoco. 
© 2Aug60; KK155960. 
Installation procedure, radio receiver 

accessory kit; Thunderbird. 

I.S. 482-A. Fomoco. © 10Aug60; 

KK1 55953. 
Installation procedure, Selectaire 

conditioner accessory kit; Ford 

8 cylinder. I.S. 524-B. Fomoco. 

© 210ct60; KK155954. 
Installation procedure; selectaire 

conditioner accessory kit, Ford 

8 cylinder. I.S. 524-B. Fomoco. 

Sheet 1-8. © 70ct60; KK155706. 
Installation procedure; selectaire 

conditioner accessory kit, i960 t 

Ford. I.S. 388 -E. Fomoco. 

© 4Apr60; KK152966. 
Installation procedure, spare wheel 

carrier kit. I.S. 512. Fomoco. 

© 15Aug60; KK155947. 
Installation procedure; spare wheel 

carrier kit, i960 Ford. I.S. 364-B. 

Fomoco. © 4jan60 (in notice: 1959); 

KKI52967 . 
Installation procedure, standard radio 

antenna accessory kit; Ford and 

Mercury. I.S. 486- A. Fomoco. 

© 2Aug60; KK1 55940. 
Installation procedure; standard radio 

antenna accessory kit, Ford and 

Mercury. I.S. 486-B. Fomoco. 

© 30ct60; KK155717. 
Installation procedure; standard radio 

antenna, accessory kit, Thunderbird. 

I.S. 483-A. Fomoco. © 4Aug60; 

KK155713. 
Installation, quarter wheel opening 

cover. IS no.4l2. Fomoco. 

© 26May60; KK1 55962. 
Installation specifications; Thunder- 
bird seat belt kit, 1955-60. 

I.S. 237-B. Fomoco. © 2Aug60; 

KK154567. 
Kit; belt and buckle assembly, 196O/UP 

Ford car, 1961 Mercury. I.S. 411 -A. 

Fomoco. © 2Aug60; KK154568. 
Kit; mirror, rear view outside (non- 
telescoping) I.S. 537. Fomceo. 

© 210ct60; KK155714. 
Kit; sender assy, tank 9275. I.S. 399. 

Fomoco. © lApr60 (in notice: 1959); 

KK152961. 
Kit guard front bumper. IS no. 405. 

Fomoco. © 12Sep60; KK155946. 
Kit guard rear bumper. IS no.4o4. 

Fomoco. © 6Jun60; KK1 55949. 
Kit mirror rear view outside (tele- 
scoping) I.S. 536. Fomoco. 
© 210ct60; KK1 55957. 
Kit windshield washer; Thunderbird. 

I.S. 507. Fomoco. © 6Sep60; 

KK1 55943. 



112 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



FORD MOTOR CO. -Con. 

Power steering installation, P-750 

thru F-1100, T-700 thru T-950. 

I.S. 56l. Fomoco. © 1Nov60; 

KK1 55950. 
Procedure; remove old engine as 

follows. New engine installation. 

I.S. 420. Fomoco. © 26Jan60 (in 

notice: 1959); KK152971. 
Procedure; remove old engine assembly 

as follows. Installation of new 

engine. I.S.-416. Fomoco. 

© 26jan60 (in notice: 1959); 

KKI52969. 
Procedure; remove old engine assembly 

as follows. Installation of new 

engine. I.S. -422. Fomoco. 

© 26jan60 (in notice: 1959); 

KK152972. 
Procedure; remove old engine assembly 

as follows. Installation of new 

engine. I.S. -423. Fomoco. 
© 26Jan60 (in notice: 1959); 

KK152975. 
Procedure; remove old engine assembly 

as follows. New engine installation. 

I.S. -421. Fomoco. © 26Jan60 (In 

notice: 1959); KK152973. 
Truck; seat belt kit. I.S. 279-A. 

Fomoco. © 2Aug60; KK1 5^576. 

FOREMOST DAIRIES, INC. © 

Suisse Chalet brand chocolate ice 
cream. 1/2 gallon liquid. 
© 6Sep60; KK153721. 

FORNEY INDUSTRIES, INC. © 

Model C-B. Welders for farms & shops. 
© l8Aug60; KK1 53402. 

FOUNDATION FOR COMMERCIAL BANKS. © 
Do they do more with their money than 
you do with yours? Full bank serv- 
ice. (In Life, Sept. 19, I960, p.l) 
Appl. author: J. Walter Thompson Co. 
© 15Sep60; KK154270. 
How long will they be strangers In 
town? Pull bank service. (In Life, 
Oct. 24, I960, p. 125) Appl. author: 
J. Walter Thompson Co. © I80ct60; 
KK155350. 
Remember when nobody wore your good 
neckties but you? Full bank service. 
(In Life, Nov. 7, I960, p.125) 
Appl. author: J. Walter Thompson Co. 
© 1Nov60; KK155351. 

FOUNDATION PRESS. © 

Buy American; the job you save may be 
your own. Appl. author: John E. 
Johnson. © 15Dec60; KK1 55886. 

FOX PRESS, INC. © 

Remedy for dullness. Pleasing color 
book. © I0ct59; KK152489. 

FREEMAN SHOE CORP. © 

Spice brown; a man's shoe color im- 
ported by Freeman puts new dash in 
footwear fashion. (in Sport3 illus- 
trated, Oct. 12, 1959, P. 13) Appl. 
author: Howard H. Monk & Associates. 
© 90ct59; KK154801. 

FRENCH SARDINE CO. 

9-Lives cat food; all tuna. Net 

contents: 6 oz. avoir. © Star-Kist 
Foods, Inc. d.b.a. French Sardine 
Co.; I8jul60; KKI53599. 



FULLER BRUSH CO. © 

House of Fuller Blue Hedge bubble 

bath. 4 fl. oz. © 20Jun60; 

KK1 55620. 
House of Fuller deep pore cleanser. 

6 fl. oz. © 28Mar60; KK155802. 
House of Fuller hand lotion. 12 fl. 

oz. © 28Mar60; KKI5562I. 
House of Fuller lanolin facial soap. 

© 23May60; KKI55622. 



House of Fuller lily of the valley 

toilet water. Contents 8 fl. oz. 

© 28Nov60; KK1 55801. 
House of Fuller lotion creme shampoo. 

8 fl. oz. © l8Apr60; KKI55803. 
Lanolated hair dressing and conditioner 

by House of Fuller. 6 fl. oz. 

© 25Apr60; KK155619. 

FUTURE CHEMICALS MANUFACTURING CO. 

Copy Cast for toolmaking, sculpturing, 
casting. (Container no.l) © Future 
Chemicals Mfg. Co. (in notice: 
Future Chemicals); 15Nov59; KK1 53291. 
Copy-Cast; for toolmaking, sculptur- 
ing, casting. (Container no. 2) 
Appl. author: R. W. Voigt. © Future 
Chemicals Mfg. Co. (in notice: Fu- 
ture Chemicals); 10ct59; KK153471. 

FYBRGLAS INDUSTRIES. © 

101 body filler, flexibilized 
polyester formula. Weight 3 lb. 
© lFeb60; KK152854. 



G 



0. E. LABORATORIES. © 

Troutman'3 cough syrup. 5 fluid 
ounces. Appl. states prev. reg. 
KKT 23994. NM: revision. © Roy J. 
Troutman d.b.a. G. E. Laboratories; 
20Sep60; KK1 55508. 

G.F.C. SEE General Foods Corp. 



GGCO. SEE Green Giant Co. 
G.J. SEE Goodman Jewelers. 



GMI. 



SEE General Mills, Inc. 



GALE CHEMICAL PRODUCTS. © 

Gel -off, the fast, dependable gelatin 
remover. Net 18 g. Appl. author: 
Rowland A. Gale. © 26Apr60; 
KK155358. 

GAME-TIME, INC. 

Game-time for playground, park, 
picnic, sports. Equipment. 
(Catalog 960) © 3Mar60; KK153290. 

GAMES UNLIMITED, INC. © 

Trace-n-Learn. No.4l0. Appl. authors: 
Michael N. Pellegrlno &, LojIs N. 
Innelll. © 4May60; KK1 52770. 

GARNEAU (JOSEPH) CO. © 

Usher's Green Stripe for outstanding 
merit; blended scotch whisky. 
(in Newsweek, Nov. 7, i960, p. 3 
of cover) Appl. author: Albert 
Woodley Co., Inc. © 7Nov60; 
KK1 55412. 

GARSKE PRODUCTS CO. © 

One pair, tire bead sealing rings for 
use with 14" and 15" tube less tires. 
Appl. author: Henry B. Garske. 
© lAug60; KK153334. 

GARTSMAN, HARRY S. 

Alvaradio warehouse busting out sale. 
SEE Alvaradio Industries. 



GAYLORD, JOHN H. © 

Juggling Joe's Juggling game. 

© lDec60; KK1 55822. 
GELY, ANDRE. 

Les vins de Limoux il n'y en a pas 

de meilleurs? By Konowake, pseud. 

of Andre Gely. La Nouvelle, France. 

Japanese; title translated. 

© Gely; 30Aug60; KKFO-16. 
GENERAL DEVELOPMENT CORP. © 

How your retirement can be your re- 

new-ment, by Donald Robinson. See 

Port Charlotte first. Bill & Edith 

Clarke & others. (In Reader's 

digest, Nov. i960, after p.l68) 

© 210ct60; KK155102. 



GENERAL FIREPROOFING CO. © 

New 300 series; Goodform chairs. 3143 
secretarial chair & 18 other office 
chairs. (Form no.3l40C96o) 
© lSep60; KK154362. 
Seat your secretary on* cloud 3143; 
Goodform 3143 secretarial chair. 
(Form no.2850C) © lSep60; KK154312. 
Vl-nel covering materials for Goodform 
aluminum chairs. C-60 — C-74. 
© lAug60; KK154313. 

GENERAL FOODS CORP. © 

Birds Eye Hawaiian holiday contest. 
Green beans & 3 other frozen foods, 
(in The New York times magazine 1 , 
May 29, I960, p. 30-31) Appl. au- 
thor: Young & Rubicam, Inc. 
© 29May60; KK153799. 
Just a little bit better; Post Grape- 
Nuts. Betty Hutton. Appl. author: 
Benton & Bowles, Inc. © Uun60; 
KK154175. 

Just a little bit better; Post-Tens. 
8 cereals, ten packages. Ann Soth- 
ern. Appl. author: Benton & Bowles, 
Inc. © Uun60; KK154174. 

Just a little bit better; Post Toast- 
ies corn flakes. Danny Thomas. 
Appl. author: Benton & Bowles, Inc. 
© Uun60; KK154176. 

New, baby foods in frozen instant form 
combine fresh-food benefits never 
before possible; Birds Eye. (in 
Lackawana County medical journal, 
May I960, p. 16) Appl. author: Benton 
& Bowles, Inc. © 2May60; KK1 52563. 

New, Birds Eye frozen instant baby 
foods; unique new dry-freezing 
process. Strained applesauce & 
other baby foods, (in Syracuse 
post -standard pictorial, July 17, 
i960, p. 3) Appl. author: Benton & 
Bowles, Inc. © 17Jul60; KK154508. 

You'll never believe these potatoes 
came from a box; Minute sliced pota- 
toes. Potato salad. (In The 
Courier- journal magazine, June 5, 
i960, p. 52) Appl. author: Foote, 
Cone & Belding. © 5Jun60; KKI52658. 

GENERAL FOODS CORP. PERKINS DIVISION. 
New quick and quenchy Twist, instant 
soft drink kids can't resist. (In 
The Sunday telegram, July 10, i960, 
comic section, pt.l, p. 6) Appl. 
author: Doris Johnson McBrady. 
© General Foods Corp., Perkins Divi- 
sion (in notice: General Foods 
Corp.); 10Jul60; KK152909. 
There's only one Kool-Aid; Instant 
soft drink, (in Ebony, Aug. i960, 
p. 119) Appl. author: Leslie S. 
Mather. © General Foods Corp., 
Perkins Division (in notice: G.F.C); 
lAug60; KK1 52829. 

GENERAL MILLS, INC. © 

Assorted Spratt ' s dog biscuits. Net 
weight 1 lb. 8 oz. (Spratt 's 
assorted dog biscuits) (Series 
no.l) © 12Feb60; KK1 53549. 
Betty Crocker hot toasted 4C$ bran; 
goodness of bran in a hot wheat 
cereal. Net wt. 16 oz. (Series 
no. 5) © 30ct60; KK155775. 

Betty Crocker Softasilk cake flour, 
bleached.. Net wt . 2 lbs. (32 oz.) 
(Series no. 70) © 9Mar59; KK153341. 
Cheerios, goodness in toasted oat 
cereal. Family economy size. Net 
wt. 15 oz. (Series no.l) © 6Apr60; 
KK153348. 
Cocoa puffs, goodness -in chocolate 
flavor corn puffs; cereal. Net wt. 
8 1/2 oz. (Series no.l) © 31Mar60; 
KK1 53351. 
Corn Klx, goodness in crispy corn 
puffs; cereal. Net wt. 9 oz. 
(Series no.l) © 7Apr60; KK153342. 
Frostyo's. [Bear riding unicycle] 
© 30ct60; KK155830. 



1960 



CURRENT REGISTRATIONS 



113 



FrostyO's, goodness in sugar-charged 
oat cereal. Net wt. 9 l/2 oz. 
(Series no.l) © 4Apr60; KK1 53350. 
General G Mills country corn flakes 
with rice, (in Sioux Falls argus- 
leader, Oct. 26, i960, p. 26) 
© 260ct60; KK155776. 
Jets, goodness in sugar-toasted oats 
•n wheat. Net wt. 10 oz. (Series 
no.l) © 30Mar60j KK152372. 
Look what you get free, for three 
labels; 3 cans of Three Little 
Kittens all-fish cat food, (in 
The Indianapolis star) © l4jul60j 
KK1 52634. 
New assortment Pick-A-Pack; 10 fresh 
sealed packs. Trix & 5 other cere- 
als. Net weight 9 3/4 ounces. (Se- 
ries no. 59) © 25Mar60; KK153352. 
New assortment Pick-A-Pack; 10 fresh 
sealed packs. Wheaties & 5 other 
cereals. Net wt. 9 3/4 oz. (Series 
no.l) © 22Apr60; KK154423. 
Smiles, goodness in sugar toasted oat 
and wheat puffs . Net wt . 10 oz . 
(Series no. 5) © 22Jul60; KK153830. 
Spratt's cat food. Net weight 1 lb. 
8 oz. (Series no.l) © 13Nov59; 
KK1 53547. 
Spratt's kibbled dog food. Net weight 
1 lb. 8 oz. (Series no.l) 
© 17Feb60; KK153548. 
The 3 Little Kittens proudly present 
their Seafood Treat. (3 Little Kit- 
tens Seafood Treat pilot ad - 
straight product) (In The Youngs - 
town vindicator, Oct. 20, i960) 
© 200ct60j KKI54792. 
The 3 Little Kittens proudly proclaim 
a 5/ sale on both their cat foods. 
Complete cat food; all-fish cat 
food. (In Portland press herald, 
Apr. 14, I960) © l4Apr60; KK1 52431. 
Trix, goodness in fruit-flavor corn 
puffs. Net wt. 8 1/2 oz. (Series 
no.l) © 4Apr60; KK152373. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
Sleepy, the baby kangaroo. Net wt . 
7 oz. (Series no. ID) © l8Apr60; 
KK1 53553. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the animal circus. Net wt . 7 oz. 
(Series no. 2D) © 26May60; KK153344. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the buried treasure. Net wt. 7 oz. 
(Series no.lC) © l8Apr60; KK1 53552. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the frozen pool. Net wt. 7 oz. 
(Series no. IF) © l8Apr60; KK153555. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the lion who loved himself. Net wt. 
7 oz. (Series no. IB) © l8Apr60; 
KK153551. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the lost kitten. Net wt. 7 oz. 
(Series no.2F) © 26May60; KK1 53347. 
Twinkles, the star-shaped cereal of 
toasted oats ' n corn. Twinkles and 
the tin soldiers. Net wt. 7 oz. 
(Series no.2B) © 26May60; KK153346, 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the unknown creature. Net wt. 7 oz. 
(Series no.2E) © 26May60; KK1 53343. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
the Wild West. Net wt. 7 oz. 
(Series no.2C) © 26May60; KK1 53345. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
Wilbur the monkey. Net wt. 7 oz. 
(Series no. IE) © l8Apr60; KK153554. 
Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles and 
Wilbur's birthday. Net wt. 7 oz. 
(Series no.2A) © 26May60; KK153353. 



Twinkles, the star-shaped cereal of 
toasted oats 'n corn. Twinkles, the 
amazing little elephant. Net wt. 
7 oz. (Series no.lA) © l8Apr60; 
KK1 53550. 
Wheaties, Breakfast of Champions; 
cereal. Regular size. Net wt. 
8 oz. (Series no.l) © l4Apr60; 
KK153349. 

GENERAL MOTORS CORP. DELC0 PRODUCTS 
DIVISION. © 

Delco double acting shock absorber; 
engineered ride control. One. 
Appl. author: Roy S. Lutes. 
© 9Sep60; KK154536. 
Superlde shock absorber by Delco. 
Appl. author: Kenneth J. Mants. 
© Uul60; KK153275. 

GENERAL PACKAGING PRODUCTS, INC. © 
From oven to home, Home Made white 
enriched bread. Net wt. 1 l/4lbs. 
© 21Sep60; KK1 55833. 
From oven to home, Softee white en- 
riched bread. Net wt. 1 1/4 lbs. 
© 270ct60; KK1 55834. 



GENERAL WATER CONDITIONING, INC. © 

Miracle White water super concentrated 
softener. Net wt. 2 lb. 13 oz. 
© l$0ct60; KEL54499. 

GEORGE, MARY D. SEE Tee -Tots Co. 

GEORGIA FRUITCAKE CO. © 

Little fruitcake. Net wt. one pound. 
Appl. author: Ira S. Womble, Sr. 
© 70ct60; KK154225. 

GERMAIN'S, INC. © 

Oxalis control for dichondra lawns. 
Also controls annual blue grass. 
53-300-80. Net weight 5 oz. 
© lAug60; KK154086. 
Twist-ems ties with exclusive positive 
lock; handy dispenser pak for home 
and garden use. Contents: spoon con- 
tains 150 usable feet. Appl. author: 
Ross Gast. © 6jun60; KKI53518. 

GIBSON REFRIGERATOR SALES CORP. 

Deluxe frost clear refrigerator- 
freezer with sculptured trimline 
styling. Model 9416R1. (Trimline 
refrigerator) (Form no.R1213) 
© Gibson Refrigerator Sales Corp., 
subsidiary of Hupp Corp.; 310ct60; 
KK155545. 

Deluxe market master refrigerator with 
sculptured trimline styling. Model 
4514R1. (Trimline refrigerator) 
(Form no.R1209) © Gibson Refrigera- 
tor Sales Corp., subsidiary of Hupp 
Corp.; 280ct60; KK155540. 

Deluxe trimline refrigerator with 
sculptured trimline styling. Model 
1510R1. (Form no.R1206) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 280ct60; KKI55538. 

Deluxe trimline refrigerator with 
sculptured trimlino styling. Model 
2314R1. (Form no.R1207) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 280ct60; KK155539. 

Deluxe two-temp refrigerator-freezer 
with sculptured trimline styling. 
Model 5714R1. (Trimline refrigera- 
tor) (Form no.R121l) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 280ct60; KK155542. 

Electric dehumidifiers with sculptured 
trimline styling. Model DH-10 & 2 
others. (Trimline dehumidifiers) 
(Form no.Dl802) © Gibson Refrigera- 
tor Sales Corp., a subsidiary of 
Hupp Corp.; 70ct60; KKI55534. 

Food freezer with sculptured trimline 
styling. Trimline food freezer. 
Model V522R1. (Form no.Fl609) 
© Gibson Refrigerator Sales Corp., a 
subsidiary of Hupp Corp.; 70ct60; 
KK155536. 



Freeze-flo food freezer with sculp- 
tured trimline styling. Model 
V510R1. (Trimline food freezer) 
(Form no.Fl605) © Gibson Refrigera- 
tor Sales Corp., a subsidiary of 
Hupp Corp.; 70ct60; KK155532. 

Freeze-flo food freezer with sculp- 
tured trimline styling. Model 
V514R1. (Trimline food freezer) 
(Form no.Fl606) © Gibson Refrigera- 
tor Sales Corp., a subsidiary of 
Hupp Corp.; 70ct60; KK155533. 

Freeze-flo food freezer with sculp- 
tured trimline styling. Model 
V516R1. (Trimline food freezer) 
(Form no. 1608) © Gibson Refrigera- 
tor Sales Corp., a subsidiary of 
Hupp Corp.; 70ct60; KKI55535. 

Imperial market master refrigerator 
with sculptured trimline styling. 
Model 4614R1. (Trimline refrigera- 
tor) (Form no.R1210) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 280ct60; KK155541. 

Imperial two-temp refrigerator-freezer 
with sculptured trimline styling. 
Model 6415R1. (Trimline refrigera- 
tor) (Form no.R1212) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 310ct60; KK155543. 

Imperial two-temp refrigerator-freezer 
with sculptured trimline styling and 
new Gibson automatic ice master. 
Model 6515RI. (Trimline refrigera- 
tor) (Form no.R12l4) © Gibson 
Refrigerator Sales Corp., subsidiary 
of Hupp Corp.; 310ct60; KK155544. 

Trimline refrigerator with sculptured 
trimline styling. Model 1410R1. 
(Form no.R1205) © Gibson Refrigera- 
tor Sales Corp., subsidiary of Hupp 
Corp.; 280ct60; KK155537. 

GILLETTE CO. © 

A century of contribution. On the 
100th anniversary of the founding of 
the Massachusetts Institute of Tech- 
nology, the Gillette Safety Razor 
Company wishes to express its sincere 
admiration, (in Boston Sunday herald 
Oct. 30, I960, special roto section, 
p. 6) © 300ct60; KK155128. 
Christmas profits are in the bag with 
Gillette gifts; first super Blue 
Blade Christmas sure to smash the 
1959 sales record of $9,500,000. 
Gift set & 3 other items. (In Ameri- 
can druggist, Sept. 5, i960, p. 77) 
© 5Sep60; KK153610. 
Fastest growing instant lather of them 
all; foamy sbavii.g cream with K-34. 
Regular or menthol cool. SC 259. 
© 15Aug60; KK153319. 
Fastest growing instant lather of them 
all; foamy shaving cream with K-34. 
Regular or menthol cool 79/. SS-37 
© 29Aug60; KK153497. 
Father's Day, June 19. Give Dad the 
Gillette adjustable razor with re- 
markable new super Blue Blades. 
0P94. © 20May60; KK1 53323. 
50 Gillette super Blue Blades in dis- 
pensers. 340-137; 340-136; 340-135, 
© Gillette Co. (in notice: Gillette 
Safety Razor Co., a division of the 
Gillette Co.); 19Jul60; KK154746. 
For matchless shaving comfort, 

Gillette adjustable razor with sen- 
sational new super Blue Blades. 
AD J 2. © 15Aug60; KK1 53320. 
For shaving comfort that's hard to 
believe. Gillette adjustable razor 
with new Gillette super Blue Blades. 
Both for $1.95 with travel case. 
© lDec59; KK153442. 
Free, 89/ can Right Guard power-spray 
deodorant for men with Gillette 
adjustable razor and super Blue 
Blades. © 19May60; KK1 53322. 
Give Gillette this Christmas. 30 Gil- 
lette super Blue Blades in dispen- 
sers. 340-141; 340-140. © Gillette 
Co. (in notice: Gillette Safety 
Razor Co., a division of the Gil- 
lette Co.); 19Jul60; KK154745. 



114 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



GILLETTE CO. -Con. 

Have you tried the new Gillette super 
Blue Blade? Here' 3 shaving luxury 
you never had before. SS-26. 
© 29Aug60; KK153498. 
Have you tried the new Gillette super 
Blue Blade? World Series trial 
offer: blades, razor and case, 89/$. 
WS 54*. © 15Aug60j KK1 53224. 

How to bring home the dollars; display 
Gillette's two World Series specials. 
Super Blue Blade in new 15-blade 
pack; super Blue Blade and super- 
speed razor, (in Chain store age. 
grocery ed., Aug. i960, p.l68-169) 
Appl. author: Maxon, Inc. 
© J0Jul60j KK1 52082. 
How to bring home the dollars; display 
Gillette's two World Series specials. 
Super Blue Blades in new 15-blade 
pack; super Blue Blades and super- 
speed razor, (in Drug topics, 
Aug. 1, I960, p. 68-69] Appl. au- 
thor: Maxon, Inc. © lAug60; 
KK1 52804. 

How to bring home the dollars; display 
Gillette's two World Series specials. 
Super Blue Blades in new 15-blade 
pack; super Blue Blades and super- 
speed razor, (in Post exchange and 
commissary, Aug. i960, p. 2-2) Appl. 
author: Maxon, Inc. © lAug60; 
KK1 52805. 

How to bring home the dollars; display 
Gillette's two World Series specials. 
Super Blue Blades in new 15-blade 
pack; super Blue Blades and super- 
speed razor, (in Variety store 
merchandiser, Aug. I960, p. 22-22) 
Appl. author: Maxon, Inc. 
© lAug60; KK1 52810. 
Scarcely know there's a blade in your 
razor with the Gillette super 31ue 
Blade. SB 2. © 15Aug60; KK152221. 

So incredibly easy shaving that user 
after user asks his friends: Have 
you tried the new Gillette super 
Blue Blade? (in Leatherneck, Sept. 
I960, p. 7) © 25Aug60; KK1 55614. 

So incredibly easy shaving that user 
after user asks his friends: Have 
you tried the new Gillette super 
Blue Blade? Razor; Blue Blades; 
travel case. (In The Sporting news, 
Aug. 24, i960, p. 21) Appl. author: 
Maxon, Inc. © 24Aug60; KK1 52455. 

Special introductory offer; Right 
Guard power-spray deodorant for men. 
(In Chain store age, grocery ed., 
Aug. i960, p.4l) Appl. author: 
Maxon, Inc. © 30Jul60; KK1 52077. 

Working for you all year 'round. 

Super Blue Blade. Larry Sherry, Los 
Angeles Dodgers & 5 other stars. 
(In Tobacco retailers' almanac, 
1960-1961, p. 25) © 150ct60; 
KK154467 . 

You've never given this before: 
Gillette super Blue Blades with 
Gillette adjustable razor. (In 
Sales management, Sept 10, i960, 
p. 120) © 10Sep60; KK1 52971. 

GILLETTE SAFETY RAZOR CO. SEE Gillette 
Co. 

GINETTE, MME. SEE Glass, Marjorie. 

GLASS, JIM. 

Strategic Houston. SEE National 
Bank of Commerce of Houston (Tex.) 

GLASS, MARJORIE. 

Bon appetlt, enjoy Father's Day with 
How to be gourmet-wise; a guide to 
happy eating. © Marjorie Glass 
a.k.a. Mme. Ginette; 7Dec55; 
KK155889. 



GLATT, HERBERT. SEE Magla Products. 



GLENMORE DISTILLERIES CO. © 

Almost twice the age of most other 
premium bourbons; Old Kentucky 
Tavern. Col. Frank Thompson, (in 
Fort Lauderdale news, Sept. 22, i960, 
p.l-C) Appl. author: Norman Wexler. 
© 22Sep60; KK154675. 
Almost twice the age of most other 
premium bourbons; Old Kentucky 
Tavern. Tavern time; warm feeling, 
warm friendship and the welcome 
taste of America's very best bour- 
bon. Col. Frank Thompson. (In 
Time, Nov. 7, i960, p. 36) Appl. 
author: Norman Wexler. © 2Nov60; 
KK154876. 

Behind these 2 glasses is the biggest, 
brightest story in bourbon since 
Kentucky limestone water was dis- 
covered. Old Glenmore Silver Label. 
(In Indiana beverage life, Sept. 
i960, p. 5-8) Appl. author: Norman 
Wexler. © lSep60; KKl 54941. 

Get almost twice the age of most other 
premium bourbons at no extra cost; 
Tavern '86. (in Fort Worth star- 
telegram, July 6, i960; p. 28) Appl. 
author: Norman Wexler. © 6Jul60; 
KK1 52589. 

Get twice the age of most other pre- 
mium bourbons, at no extra cost. 
Old Kentucky Tavern, (in Fort Lauder- 
dale news, Aug. 12, I960, p.l-C) 
Appl. author: Norman Wexler. 
© 12Aug60; KK1 52589. 

Tavern' time, familiar places, favor- 
ite people, and America's very be3t 
bourbon. Almost twice the age of 
most other premium bourbons; Old 
Kentucky Tavern. Col. Frank Thomp- 
son. (In Sports illustrated, 
Oct. 31, i960, p. 4 of cover) Appl. 
author: Norman Wexler. © 270ct60; 
KK154674. 

Tavern time. Time for America '3 very 
best premium bourbon; Tavern '86'. 
(In Fort Worth star-telegram, 
July 22, i960, p. 17) Appl. author: 
Norman Wexler. © 22Jul60; KKI52696. 

Twice the age of most other premium 
bourbons; Old Kentucky Tavern. Col. 
Frank Thompson. (In Fort Lauderdale 
news, Oct. 7, I960, p.2-C) Appl. 
author: Norman Wexler. © 70ct60; 
KK154672 . 

GLENWOOD-INGLEWOOD CO. © 

Pure distilled water. (Distilled 
spring water) One-half gallon. 
© Uul60; KK1 52479. 



GLIDDEN CO. © 

Now for the first time . . . see for 

yourself how Just a few light strokes 
of damp, soapy cloth remove smudges, 
even lipstick from the opposite page 
coated with Spred Satin, (in The 
Saturday evening post, Sept. 10, 
I960, p. 46-49) Appl. author: 
Meldrum & Fewsmlth, Inc. © 6Sep60; 
KK154598. 
Still the only wall paint you can 
really scrub; famous Spred Satin. 
Spred Lustre, all-purpose alkyd 
enamel. (In Life, Sept 19, I960, 
p. 102-102) Appl. author: Meldrum & 
Fewsmith, Inc. © 15Sep60; KK152746. 

You've never used a house paint like 
this before. New latex Spred house 
paint . . . takes all the Inconvenience 
out of exterior painting. (in The 
Saturday evening post, June 11, i960, 
p. 14-15) Appl. author: Meldrum & 
Fewsmith, Inc. © 7Jun60; KK1 52282. 

You've never used a house paint like 
this before. New latex Spred house 
paint . . . takes all the inconvenience 
out of painting, (in Better homes 
and gardens, Sept. i960, p. 26) Appl. 
author: Meldrum & Fewsmith, Inc. 
© l6Aug60; KK1 52284. 



GLIDELINE CORP. © 

Model 80 drafting machine; a precision 
instrument for lofting, lay-out and 
drafting. (Bulletin M80) Appl. 
authors: Gordon R. Snurr & Paul 
Blubaugh. © 21May60; KK1 52447. 

GOLD SEAL CO. © 

New, multi-use Glass Wax, glass and 
metal cleaner; new formula, disin- 
fects, too. Net contents: 13 fl. oz. 
© 29Aug60; KK1 536O5. 

GOLDEN ENTERPRISES, INC., OF FLORIDA. © 
Golden words; learn to speak, read, 
write English, French. (Phonograph 
record series, French, pt.2) 
Appl. author: Selma Lola Chambers. 
© 15Mar59; KKl 53380. 



GONSALVES, J. P. $ 

Lota disco; Tung'a. Joli Gonsalves 
and the Co-Stars. © lAug60; 
KKl 53382. 

GOOD NEWS FOUNDATION, INC. © 

Origin and development of the Bible, 
by Frederick Spencer Attwood. Book 
jacket. © 30ct60; KK154715. 



GOODERHAM & WORTS, LTD. © 

Announcing a new path to profit, turn 
to the light; here's the go sign that 
points to a new star in the light 
whiskey field. Seven Star. (In Illi- 
nois beverage Journal, Sept. i960, 
p. 65) © 4Sep60; KK153689. 

A new adventure in taste; turn to the 
light. Turn to lighter G & W 
Seven Star: enjoy an extraordinary 
whiskey. (In Buffalo evening news, 
Sept. 24, I960, p.C-1) © 24Sep60; 
KK153937. 

Open the door to a new experience; 
turn to the light. Seven Star, 
an extraordinarily light whiskey. 
(In Buffalo evening news, Nov. 5, 
I960, p.C-1) © 5Nov60; KK15477^. 

Times change, tastes change. Turn to 
the light; Seven Star. Yesterday's 
whiskey no longer meets today's 
tastes. (In Buffalo evening news, 
Oct. 8, I960, p.C-1) © 80ct60; 
KK154172. 



GOODMAN JEWELERS. © 

The new look in diamond rings; Star 
Dust series. Star Dust Rhythm & 6 
other diamond rings. (In The In- 
dianapolis Sunday star, July 24, 
i960, p. 2) Appl. author: Raymond 
Goodman. © 24jul60; KKI52697. 

GOODRICH (B. F.) CO. © 

B. F. Goodrich traction express tires 
give fleet operator 50% more mileage 
than any other make. (In Fleet 
owner, Jan. 1959, P.12) © 5Jan59; 
KK155100. 
These B. F. Goodrich traction express 
tires have traveled 127,000 miles, 
still going strong. (In Time, 
Feb. 16, 1959, P.l) ©»l6Feb59; 
KKl 55099. 

GOUDEY, ALICE E. 

Here come the bees. 
Garry. 



SEE MacKenzie, 



GOULD, JEROME. 

You are invited to the Paul Mas son 
champagne cellars In Saratoga, 
California to see how wine Is aged 
and champagne is made. SEE Masson 
(Paul) Vineyards. 

GOULD, WILLIAM L. SEE Research Supplies. 

GOULD-NATIONAL BATTERIES, INC. © 

Battery selection chart. Types XVLZ- 
KTZ & others. © 3Uan60; KK154019. 



1960 



CURRENT REGISTRATIONS 



115 



Industrial truck Thirty type. Type 
XVLZ motive power & others. 
© 30Apr60; KK154018. 

Installation and operating instruc- 
tions for lead-calcium type bat- 
teries in independent telephone 
service. © 30Jun60; KK154017. 

Installation and operating instruc- 
tions for Plant e and lead antimony 
type batteries in independent tele- 
phone service. © 30Jun60; KK154020. 

Stationary auxiliary power and control 
Plante type. Types DPR-9 & others. 
© 30Apr60; KK1 54015. 

Storage battery specification sheet 
for Lewls-Shepard electric trucks. 
© 3Uan60; KK154021. 

Struc-steel battery racks selection 
Chart; for stationary power applica- 
tions. © 30Jun60; KK154016. 



GOVERNMENT CONTRACTOR. 

Do you have too many low men on your 
totem pole? © The Government Con- 
tractor, owned by Federal Publica- 
tions, Inc.,- l6Aug60; KK153420. 

Profit from government contract busi- 
ness. © Government Contractor, 
owned by Federal Publications, Inc.; 
23Jun60; KK152543. 

This plane flew on one sheet of paper; 
only 248 words were used in the text 
of the Army's 1908 contract for the 
Wright Brothers' heavier-than-air 
flying machine. © The Government 
Contractor, owned by Federal Publica- 
tions, Inc.; 3Aug60; KK1 53419. 

GRACE BROS. BREWING CO. © 

Brown Derby lager beer. Net contents 
12 fluid ounces. © HApr60; 
KK154012. 

GRAIN PROCESSING CORP. © 

Keep distillers solubles in your 
feeds all summer long; Solulac, a 
fermentation product rich in un- 
identified growth factors. (in 
Feedstuff s, July JO, i960, p. 29) 
Appl. author: Dick Balzer. 
© 30Jul60; KK155050. 

100,000 reasons Solulac is always your 
most economical source of unidenti- 
fied growth factors. (In Feedstuff s, 
Oct. 1, I960, p. 63) Appl. author: 
Dick Balzer. © 10ct60; KK155506. 

One twenty ton reason Solulac is 
always your most economical source 
of unidentified growth factors. 
(In Feedstuffs, Jan. 30, I960, p. 71) 
Appl. author: Dick Balzer. 
© 30Jan60; KK155048'. 

Overtime reasons Solulac is always 
your most economical source of un- 
identified growth factors. (in 
Feedstuffs, Mar. 26, i960, p. 77) 
Appl. author: Dick Balzer. 
© 26Mar60; KK155046. 

3,650,000 bushels of reasons Solulac 
is always your most economical 
source of unidentified growth 
factors, (in Feedstuffs, Feb. 27, 
I960, p. 47) Appl. author: Dick 
Balzer. © 27Feb60; KK155049. 

6,000,000 wine gallons of reasons 

Solulac is always your most economi- 
cal souce of unidentified growth 
factors. (In Feedstuffs, Mar. 12, 
i960, p. 101) Appl. author: Dick 
Balzer. © 12Mar60; KK155047. 
GRANAT, ALBERT. SEE Active Screw & 

Manufacturing Co. 

GRAND AWARD RECORD CO., INC. © 
Bongos, flutes, guitars; stereo. 
Performances by Los Admiradores. 
(Command records, RS 812 SD) 
© 8Aug60; KK1 55851. 

Enoch Light and the light brigade. 
Big, bold and brassy, percussion in 
brass. Command records. (Stereo, 
RS 818 SD) © 23Nov60; KK155931. 



GRAPHIC FASHIONS. © 

vacation and travel guide. 
© 10ct60; KK155413. 

GRAY (DOROTHY) LTD. © 

Most natural beauty in the history of 
make-up created with new Sheer 
Velvet. Pressed powder; make-up 
foundation, (in McCall's, Sept. 
1959) Appl. author: McCann-Erickson, 
Inc. © 21Aug59; KK152353. 
Wear the new face of fashion; new 
eyes, new lips by Dorothy Gray. 
Eye duo pencils & 3 other cosmetics. 
(In McCall's, Oct. 1959) Appl. au- 
thor: McCann-Erickson, Inc. 
© 2lSep59; KKI52366. 

GREEN GIANT CO. © 

The big green man and the little green 
people. Cream style corn & other 
brands, (in The New Yorker, Mar. 12, 
I960, p. 129) Appl. author: Leo 
Burnett Co., Inc. © 10Mar60; 
KK1 53302. 
The big green man even harvests his 
peas by moonlight to get them at the 
fleeting moment of perfect flavor. 
(in This week magazine, Feb. 21, 
I960, p. 3) Appl. author: Leo Burnett 
Co., Inc. © 21Feb60; KKI53303. 
The big green man feeds his peas 
special diets to get them to a big 
size at a very young age. (In This 
week magazine, Jan. 17, I960, p.30) 
Appl. author: Leo Burnett Co., Inc. 
© 17Jan60; KK153307. 
The big green man now adds the white 
to the gold. Niblets; shoe peg 
white corn, (in Ladies' home journal., 
Feb. i960, p. 144) Appl. author: Leo 
Burnett Co., Inc. © 26Jan60; 
KK153299. 
The big green man puts 4 pedigreed ears 
In every can of quick-cooked Niblet3 
brand corn. (in This week magazine, 
Mar. 20, i960, p. 3) Appl. author: 
Leo Burnett Co., Inc. © 20Mar60; 
KK153308. 
The big green man puts his brand on a 
new one; peas with tlnv imported 
onions, (in Sunset, Mar. I960, 
p. 102) Appl. author: Leo Burnett 
Co., Inc. © 25Feb60; KK1 53306. 
The big green man quick- cooks his 
Niblets brand corn to save flavor 
and nutrition and vacuum packs it 
for crispness. (in This week maga- 
zine, Feb. 7, I960, p. 21) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 7Feb60; KK1 53304. 
The Green Giant gives you fresh country 
flavor in a steam table pack, insti- 
tutional sizes, of course; Kounty 
Kist. Peas; corn, (in Institutions 
magazine, Apr. I960, p. 75) Appl. au- 
thor : Leo Burnett Co . , Inc . 
© 25Mar60; KK153305. 
The Green Giant gives you 2 cans free 
just for trying new Niblets brand 
corn 'n' beans, (in The Lincoln 
star, June 3, I960, p. 3) Appl. au- 
thor: Leo Burnett Co. © 3Jun60; 
KK1 53296. 

Little peas that challenge the French; 
Le Sueur. (in The New Yorker, 
Jan. 16, I960, p. 97) Appl. author: 
Leo Burnett Co., Inc. © 14Jan60; 
KK1 53300. 
Little peas with posh; Le Sueur. (in 
The New Yorker, Apr. 9, 1960, p. 146) 
Appl. author: Leo Burnett Co., Inc. 
© 7Apr60. KK1 53298. 
Max Shulman on The fleeting moment of 
perfect flavor. Peas. Le Sueur. 
(In The New Yorker, Apr. 16, i960, 
P. 58-59) Appl. author: Leo Burnett 
Co., Inc. © l4Apr60; KK153310. 

New breakfast idea from the Green 
Giant, golden corn pancakes. You 
fix 'em in a shake with Aunt Jemima 



pancake mix and Niblets brand corn. 
(In Sunday news, New York, Feb. 14, 
i960, coloroto, p. 39) Appl. author: 
Leo Burnett Co., Inc. © l4Feb60; 
KK153309. 
Niblets corn goes continental in a new 
and easy chafing dish recipe; corn 
aux champignons, (in Life, Apr. 25, 
I960, p. 62-63) Appl. author: Leo 
Burnett Co., Inc. © 21Apr60; 
KK1 53301. 
Special offer just for treating your- 
self to the Green Giant ' s new beans . 
(in The Milwaukee journal, Feb. 24, 
I960, p. 2) Appl. author: Leo Burnett 
Co., Inc. © 24Feb60; KK1 53297. 



GREENBERG, CHARLOTTE JEAN. 
Tang Laboratories. 



SEE Food- 



GREENBERG (IRVING) INC. © 

Swagger, the 3port trouser. Service 
from stock, season 1960-61. Stanton; 
Swagger. No. 1820 & others. Appl. 
author: Will Kaplan Advertising. 
© 15Sep60; KK154358. 

GRIER CORP. © 

Chocolate pudding. 16 ounces. Appl. 
author: Carl M. Helntz, Sr. 
© 8Feb60; KK155357. 

GRISWOLD CONTROLS. © 

Flow control valve, model 10, cycolac 
body, 2-32 psi pressure absorption 
range. © l4Nov60; KK155881. 

OROGAN ENTERPRISES. © 

Revolutionary new game, perfect for 
gifts; Smad. (In Louisiana press 
Journal, Oct. 11, i960, p. 3) 
© 110et60; KK154839. 

GROLIER SOCIETY, INC. © 

Still the greatest 50 years, and 
9 million friends later. The Book 
of Knowledge, the children's ency- 
clopedia. (In Look, Oct. 11, I960, 
p. 3) Appl. author: Doyle Dane Bem- 
bach, Inc. © 27Sep60; KK154692. 

GROVE LABORATORIES, INC. © 

Assure, new medical discovery brings 
truly effective relief for menstrual 
discomfort at every stage. [Front 
view of head & shoulders of woman] 
(in Peoria journal star, Nov. 15, 
I960, p.A-15) © 15Nov60; KKI55551. 

Assure, new medical discovery brings 
truly effective relief for menstrual 
discomfort at every stage. [Left 
profile of woman] (In The Indianap- 
olis star, Nov. 1, i960, p. 7) 
© 1Nov60; KK155550. 

Assure, new medical discovery brings 
truly effective relief for menstrual 
discomfort at every stage. [Right 
profile of woman with hand under 
chin] (In Peoria journal star, 
Nov. 8, i960, p.A-10) © 8Nov60; 
KK155549. 

GUARDIAN. SEE Guardian Better-Pak Corp. 

GUARDIAN BETTER-PAK CORP. 

Not a gimmick, not a gadget, the all- 
purpose Storager hamper. By Emanuel 
J. Bly. © Guardian, accepted alter- 
native designation of Guardian 
Better-Pak Corp.; 2May60; KKI526OI. 



H 



H & L PRODUCTS. 

Spray adhesive tape remover. 12-oz. 
© H & L Products, a division of 
Alconox, Inc.; 25Nov60; KK155916. 

Spray bandage with neomycin. 12-oz. 
© H & L Products, a division of 
Alconox, Inc.; 25Nov60; KK155914. 

Spray room deodorant. 12-oz. © H & L 
Products, a division of Alconox, 
Inc.; 25Nov60; KK155913. 



116 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



H & L PRODUCTS. -Con. 

Spray skin freeze. 12-oz. © H & L 

Products, a division of Alconox, 

Inc.; 25Nov60; KKI55918. 
Spray skin protector. 12-oz. © H & L 

Products, a division of Alconox, 

Inc.; 25Nov60; KKI55917. 
Spray tincture of benzoin. 12-oz. 

© H & L Products, a division of 

Alconox, Inc.; 25Nov60; KKI55915. 

H & R CREATIONS. 

Plastic high impact » styrene tossin 1 
cards; fascinating card throwing 
game. © H & R Creations, a partner- 
ship consisting of Robert D. Hahn & 
John N. Ramsey; HJul60; KKI52813. 



H.B.C., INC. 
Inc. 



SEE Hills Eros. Coffee, 



H. C. C, INC. SEE Hydroponic Chemical 
Co . , Inc . 

H. D. C. SEE Collins, Harold Dean. 

H. P. & CO. SEE Flshlove (H.) & Co. 

H.O.P., INC. SEE House of Perfection, 
Inc. 

H.W. CO. SEE Hamilton Watch Co. 



HACKNEY, JOHN W. © 

Ply TCA, most people do. Plan-a-trip. 
Canada. © 140ct60; KK154656. 



HAG EL, EUGENE M. © 

Sunshine salt, the salt you can see. 
© 10Aug60; KK1 53437. 

HAHN, ROBERT D. SEE H & R Creations. 



HAIRSTRATE, INC. 
tories. 



SEE Summit Labora- 



HALL (ROBERT) CLOTHES, INC. © 

Campus or career, be fashion-smart 
and budget -wise in Jane Hunter 
separates, (in Glamour, Aug. I960, 
p. 106-107) © 19Jul60; KK153206. 

HALLAMORE ELECTRONICS. 

Tapex specifications; manual tape 
simulator model 0359- © Hallamore 
Electronics Division, Siegler Corp.; 
15Jul60; KK1 52569. 

HALLAMORE ELECTRONICS DIVISION, SIEGLER 
CORP. SEE Hallamore Electronics. 

HAM, INC. © 

Recipe for cooking a Smlthfield ham. 
Appl. author: W. G. Robinson. 
© 290ct60; KK154588. 

HAMILTON BEACH. 

The newest treasure from Hamilton Beach; 
new slim-lined, tapered elegance, 
lifetime beauty of stainless steel. 
Automatic coffeemaker. (in Better 
homes & gardens, Oct. 1959, p. 3 of 
cover) Appl. author: Clinton E. 
Prank, Inc. © Hamilton Beach, a di- 
vision of Scovill Mfg. Co.; 200ct59; 
KK1 53111. 

HAMILTON MANUFACTURING CO. © 

Only Hamilton has twin air-stream 
drying and one million women have 
proven it best. Automatic washers; 
twin air-stream dryers, (in Ladies' 
home journal, Oct. 1959, p.l80-l8l) 
© 25Sep59; KK1 53226. 

HAMILTON WATCH CO. © 

Continuous time, symbol of the world 
we live in. (in National geographic 
magazine, Nov. i960, p.l) Appl. 
author: N. W. Ayer & Son, Inc. 
© 200ct60; KK155529. 



HAMM (THEO.) BREWING CO. © 

Prom the land of sky blue waters. 
Blizzard scene. Appl. author: 
Carapbell-MIthun, Inc. © Uul60; 
KK1 52749. 

Prom the land of sky blue waters. 
[Cookout scene of two frankfurters 
on roasting stick, moon shining on 
water, glass of beer] Appl. author: 
Campbell-Mlthun, Inc. © 10ct60; 
KK154191. 

Prom the land of sky blue waters. 
[Cool off scene with glass of beer 
in snow-laden tree by stream] Appl. 
author: Camp be 11 -Hit hun, Inc. 
© l6Aug60; KK1 53^99. 

Prom the land of sky blue waters. 
[Two glasses of beer among jnowy 
holly branches beside lake; holiday 
poster] Appl. author: Campbell- 
Mithun, Inc. © l6Nov60; KK15495L 

HAMMOND ORGAN CO. © 

Famous organists and the Hammond organ. 
Gaylord Carter marvels at its end- 
less and subtle tonal effects. (in 
International musician, July I960, 
p. 11) Appl. author: Young & 
Rubicam, Inc. © Uul60; KKI53868. 

Famous organists and the Hammond organ. 
Jackie Davis likes its limitless 
tones. (in International musician, 
May I960, p. 15) Appl. author: Young 
& Rubicam, Inc. © lMay60; KK153791. 

For immediate release. Chicago: it 
was announced here tonight . . . the 
biggest and the costliest, underscore 
biggest and costliest, advertising 
campaign ever undertaken by Hammond 
during the fall selling season, (in 
Piano trade magazine, Aug. I960, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © lAug60; KK154964. 

Miss Vanderbllt, meet the Extravoice 
organ. Endorsed by Amy Vanderbllt. 
(in Piano trade magazine, June I960, 
cover) Appl. author: Young & Rubi- 
cam, Inc. © Uun60; KK1 54962. 

The new Hammond Extravoice organ $895, 
only $25 down. Another fine Hammond 
model for the school, the Hammond 
spinet organ. (In School management, 
May I960, p. 51) Appl. author: Young 
& Rubicam, Inc. © 23Apr60; KKI53796. 

New idea3 3ell organs and these are 
new from Hammond. Extravoice organ; 
self-contained organ. (in PTM, May 
i960, cover) Appl, author: 
Young & Rubicam, Inc. © lMay60; 
KK1 53794. 

Now, an acoustically engineered tone 
cabinet inside the organ. (in 
Diapason, July 1, I960, p. 25) Appl. 
author: Young & Rubicam, Inc. 
© Uul60; KKI53787. 

Now even the smallest church can 
afford a Hammond organ; Extravoice. 
(in The Improvement era, July i960, 
p. 523) Appl. author: Young & 
Rubicam, Inc. © 25Jun60; KK153792. 

Richer in musical resources than 
organs costing twice as much, (in 
Extension, Oct. I960, p. 23) Appl. 
author: Young & Rubicam, Inc. 
© 10Sep60; KK154967. 

A salute to Hammond dealers on the 
25th anniversary of the Hammond 
organ, (in Piano trade magazine, 
July i960, cover) Appl. author: 
Young & Rubicam, Inc . © Uul60; 
KK1 54963. 

Sounds wonderful, plays anything, 
moves anywhere, and costs less; 
Extravoice organ. Another fine Ham- 
mond model for the school, the Ham- 
mond spinet organ. (in School man- 
agement, June i960, p. 87) Appl. au- 
thor: Young & Rubicam, Inc. 
© 23May60; KK1 53795. 

A special Hammond organ invitation: 
take your choice and either way, 
you'll play by Christmas. [Salesman 
& woman; couple with daughter] (in 



Ebony, Oct. I960, p. 37) Appl. au- 
thor: Young & Rubicam, Inc. 
© l6Sep60; KK154966. 
A special Hammond organ invitations 
take your choice and either way, 
you'll play by Christmas. [Salesman 
& woman; couple with son & daughter] 
(In National geographic, Oct. i960) 
Appl. author: Young & Rubicam, Inc. 
© 10ct60; KK1 54965. 
A successful store image demands iden- 
tification with a highly accepted 
national brand imnore. (in PTM, Apr 
I960, cover) Appl. author: 
Young & Rubicam, Inc. © lApr60; 
KK1 53786. 
This is the Hammond chord organ. The 
Hammond chord organ In provincial. 
(In Life, Apr. 11, i960, p. 131) 
Appl. author: Young & Rubicam, Inc. 
© 7Apr60; KK153798. 
This is the new Hammond self-contained 
organ. The new Hammond self-con- 
tained organ in walnut. (In Ebony, 
May I960, p. 12) Appl. author: Young 
& Rubicam, Inc. © 15Apr60; KK1 53797. 
What Is a Hammond organ? The Hammond 
spinet organ, $1350, F.O.B. Chicago. 
(In House beautiful, July I960, p. 5) 
Appl. author: Young & Rubicam, Inc. 
© 21Jun60; KK1 53793- 
Your first Hammond organ lesson free 
if you mail this coupon before 
August 1, i960. Extravoice organ, 
(in Reader's digest, June i960, 
p. 6-7) Appl. author: Young & 
Rubicam, Inc. © 21May60; KK153788. 

HAND (PETER) BREWERY CO. © 

Our service and products help you pro- 
duce better feeds. The Peter Hand 
Foundation acts as your clearing 
house on nutritional developments. 
(In Feedstuff s, Apr. 6, 1957, P. 3) 
© 6Apr57j KK154096. 

HANEBERG, H. H. © 

Southern fried pies; delicious real 
fruit. (In Medina County gazette, 
Dec. 15, I960, section 2, p. 6). 
© 15Dec60; KK1 55604. 

HANNA-BARBERA PRODUCTIONS. © 
Quick Draw McGraw. 63 pieces. 
(Whitman authorized Jr. Jigsaw 
puzzle, series no.301, no. 4429: 29) 
© 27Jul60; KK154295. 
Quick Draw McGraw private eye game. 
For ages 5 to 12. 4001. By Milton 
Bradley Co. © 27Feb60; KKI53888. 



HANSON, CARL A. SEE Triangular Point 
Safety Pin Co. 

HANSON, HARVEY. © 

The Royal Gift story. Gift certifi- 
cate. Appl. author: Mrs. Merville 
Klindera. © 12Sep60; KK153716. 
HANSON-WHITNEY CO. © 

Row to use taps. Table G. Appl. 
author: Lewis H. Whitney. 
© 25Nov60; KK1 55202. 

HANTOVER, BRUCE. © 

New low prices, new combinations; 
do-it-yourself pumice brick, a home 
Improvement project for the entire 
family, (in Seattle post-intelli- 
gencer, July 11, I960, p. 28) 
© HJul60; KK152633. 

HAPCO. SEE Dole Corp. 

HARDESTY (R. H. ) CO., INC. © 

Company A. Replica of the original 
mini-ball cartridge box used in the 
Civil War. Candy net weight 8 oz. 
© 26Apr50; KK151265. (See also 
Hardesty (R. H. ) Co., Inc.; 26Apr60; 
KK152839) 
Company A. Replica of the original 
mini-ball cartridge box used in the 
Civil War. Candy net weight oz. 
© 26Apr60; KK152339. (See also 
Hardesty (R. H. ) Co., Inc.; 26Apr50; 
KK151265) 



1960 



CURRENT REGISTRATIONS 



117 



HARDY (CHARLES G. ) INC. © 

VolKor-Rok from the core of the vol- 
canoes; volcanic cinders. 20 lbs. 
© 12Jun59; KK" 54040. 

HARMA, WILLIAM S. 

Comprehensive guide, United States 
government import -export forms. 
SEE Customs Consultants. 

HARRIS, ARTHUR ORR. SEE Dynamics of 
Selling System. 

HARRISON, JOHN J. SEE Dunklt Systems, 



HARVEY FAMOUS CARTOONS. © 

Casper the Friendly Ghost fun box. 

1 to 9 years. 6089. Fun books, 
game, stencil art set with pencil & 
four crayons, stand-ups. By Saal- 
field Pub. Co. © l6Jul60; KKI5H56. 

Harvey-Toon TV flannel funnies; toy. 
3 to 10 years. 6064. Large flock-o 
board, 50 flannel-backed pushouts. 
By Saalfield Pub. Co. © 20May60; 
KK15H55. 

Harvey-Toon tinkle toy stuffies. 4 to 
9 years. 6062. Six front -and -back 
toys, shaped stuffing, tipped lac- 
ings & bells. By Saalfield Pub. Co. 
© 20May60; KKI54539. 

Herman and Katnlp game box. 5710. 

2 cat-and-mouse games, folding board, 
24 die-cut playing pieces & dice. 

By Saalfield Pub. Co. © 170c t60; 
KK1 5^753. 
Little Audrey's Harvey-Toon sewing 
cards. 3 to 7 years. 6061. 1? 
punched cards, 14 tipped laces. By 
Saalfield Pub. Co. © l6Jul60; 
KK1 54650. 

HARVTC MANUFACTURING CORP. © 

The ETCO oven, the last word in baking 
and roasting perfection. © 22Sep60; 
KK155370. 
Put them all together, they spell 
ETCO; for baking and roasting per- 
fection, a universal all-purpo3e 
oven. NM: additions. © 8Nov60; 
KK155369. 

HAWAIIAN PINEAPPLE CO., LTD. © 

Dole ABC breakfast juice, vitamins Al, 
B6 and C added. Pineapple -grape- 
fruit frozen concentrate, no sugar 
added. Net contents 6 fl. oz. 
© 12Aug60; KK154139. 
Dole fancy Hawaiian sliced pineapple. 
Net wt. 6 lbs. 13 oz. © 7Jul60 
(in notices 1956); KK1 54138. 
Palm Island Hawaiian pineapple crushed. 
Net wt. 6 lbs. 11 oz. © 21Jun60; 
KK1 52649. 
Ukulele Hawaiian broken sliced pine- 
apple in light syruo. Net wt. 6 lbs. 
11 oz. © 7Jul60 (in notice: 1956); 
KK152673. 

HAWK MODEL CO. © 

Cobra Mark II, flying air car. 

Instruction sheet. (Kit no. 

154-150) © l6Aug60; KKI54530. 
Cobra Mark II, flying air car. 

(Operating plastic models, 

no. 154-150) © l6Aug60; KK1 54531. 

HAYDON (A. W.) CO. © 

Another first, the only electro- 
reliable a.c. timing motor. (in 
Electromechanical design, June 1959, 
p. 29) © 10Jun59; KK1 52336. 

HEADS & THREADS, INC. © 

A stainless reputation. Imported 
stainless 3teel split lock washers; 
type 302. Current prices as of 
April, i960, f.o.b. © 21May60; 
KK153822._ 



We're moving, Nov. 2, 1959. Your 
best move is to call Eastern Heads 
& Threads, Inc. © 280ct59; 
KK155221 . 

You can have our machine screw nuts 
for peanuts. Current prices as of 
July 11, I960. © 8Aug60; KK1 53821. 

HEATTER-QUIGLFY PRODUCTIONS, INC. © 
Video village game. Based on the 

popular CBS television program. For 
ages 10 to adult. 4060. By Milton 
Bradley Co. © 15Nov60; KK155897. 

HELL, HENRY. © 

Bar-Bits, Italian style sausage. 
25 count, 16 ozs. © lAug60; 
KKI53615. 



HERMAN BISCUIT CO. 
Co. of America. 



SEE United Biscuit 



HERCULES POWDER CO. © 

Product data. Appl. author: F. E. 
Schmitt, Jr. 
No. 
102-1. Pro-fax polypropylene. 

© l40ct60; KK1 54837. 
215-1. Petrex 130H-60T, a coester 
of Petrex acid and hydrogenated 
rosin. © l40ct60; KK154838. 
249. Hereof lex 900, a polymeric 
plasticizer. © 28Jun60; 
KK1 52530. 
401-2. Natrosol 250, a nonionic 
water-soluble cellulose ether. 
© 15Aug60; KK154003. 
407-1. Ceron N, AN, and CN, water- 
soluble derivatives of natural 
polymers. © 7Jun60; KK153354. 

707. Solvenol no.l, a powerful 
terpene hydrocarbon solvent. 
© 15Jul60; KK154010. 

708. Solvenol no. 2, a powerful 
terpene hydrocarbon solvent. 
© 15Jul60; KK154009. 

709. Alpha-Plnene, a bicyclic 
terpene. © 15Jul60; KK154008. 

710. Wood rosins; K, M, N, and WG 
color grades. © 15Jul60; KK154007. 

711. Acetone. © 25Jul60; KK154006. 

803. Anhydrous ammonia, a colorless 
alkaline compound of nitrogen and 
hydrogen. © 21Jun60; KK152668. 
803-1. Anhydrous ammonia. 

© 25Jul60; KK154004. 
810. Ammonium nitrate. © 15Aug60; 

KK154005. 
812. Nitroform, a long-lasting 
nitrogen fertilizer. © 21Sep60; 
KK1 54279. 
Product data. Appl. author: 
Frederick E. Schmitt, Jr. 
No. 

705-1. Turpentine, a widely used 
solvent and thinner. © HJul60; 
KK1 53279. 

801. Methanol. © 20Jul60; 
KK1 53277. 

802. Nitrogen tetroxlde. 
© 20Jul60; KK1 53278. 

804. Aqua ammonia. © 20Jul60; 
KK1 53280. 

805. Urea solutions. © 20Jul60; 
KK1 53284. 

806. UN-32, urea-ammonium nitrate 
solution. © 20Jul60; KK153281. 

807. Nitric acid. © 20Jul60; 
KK153285. 

808. Red fuming nitric acid. 
© 20Jul60; KK1 53283. 

809. Ammonium nitrate solutions. 
© 20 Jul 60; KK1 53282. 

HERRON, CHARLES. SEE Herron Industries. 

HERRON INDUSTRIES. 

French formula hoof dressing. 
© Charles Herron d.b.a. Herron 
Industries; lNov60; KK155531. 



HERSHEY CREAMERY CO. © 

Tallyho ice cream; chocolate marsh- 
mallow. One pint liquid. 
© 15Jun60; KK1 52279. 

HERTZ RENT A CAR. 

I just discovered how easy it is to 
rent a car from Hertz. (In The 
New Yorker, Nov. 7, 1959) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© Hertz Rent A Car, div. of Hertz 
Syst-ms, Inc.; 5Nov59; KK1 55409. 



HERTZ SYSTEM, INC. HERTZ RENT A CAR. 
SEE Hertz Rent A Car. 



HEYDEN NEWPORT CHEMICAL CORP. © 

Nuodex hydrogenatlon catalyst; Super 
Cat. Fanciful picture of a cat and 
chemical symbols. © 2Dec59; 
KK154189. 



HEYER, INC. © 

Conqueror paper folder. 
KK154752. 



© 15Apr60; 



HIBBS, R. M. © 

Foil, colorless, non-inflammable, 
odorless disinfectant, deodorizer, 
sanitlzer, and antiseptic solution. 
© 40ct60; KK154629. 

HICKOK MANUFACTURING CO. © 

Hickok golden age; the grandeur of 
classic Greece finds new expression 
in the glorious Hickok golden age. 
Trojan horse dresser caddy & other 
jewelry, belts, accessories & gifts. 
(In Esquire, Nov. i960, p.167) Appl. 
author: Kastor, Hilton, Chesley, 
Clifford & Atherton, Inc. © Hickok 
Manufacturing Co. k.a. Hickok; 
l80ct60; KK154924. 
Hickok golden age of personalized ele- 
gance; for the man who likes to see 
both of his Initials on his accesso- 
ries. Crusader dual initial; Lancer 
single initial. (In Esquire, Oct. 
I960, p. 77) Appl. author: Kastor 
Hilton Chesley Clifford & Atherton, 
Inc. © 20Sep60; KK154529. 

HI -FLIER MANUFACTURING CO. © 

Genuine HI -Flier kite winder. 10/. 
© lSep60; KK1 53972. 

HILL, JOHN W. 

Should your child go into public 
relations. SEE New York Life 
Insurance Co. 

HILL CHEMICAL CO. © 

Coilac lubricant booster for all 
piston engines, transmissions, dif- 
ferentials. Contents 16 fluid 
ounces. © 28Sep60; KK154361. 

HILLS BROS. COFFEE, INC. © 

Richer, stronger. Wherever, however, 
you make your coffee, you'll like it 
better when it's made with Hill Bros, 
coffee. (in Herald express, Los 
Angeles, Sept. 21, i960, p.C8) Appl. 
author: N. W. Ayer & Son, Inc. 
© 21Sep60; KKK155101. 
Richer, stronger, pound lasts longer. 
Any way you make your coffee, you'll 
like it better when its made with 
Hills Bros, coffee. (In Life, 
June 13, I960, p. 55) Appl. author: 
N. W. Ayer & Son, Inc. © 13Jun60; 
KK1 53540. 

HINTERMEISTER, HENRY J. 

Home again Mike. SEE Du Pont 
De Nemours (E. I.) & Co., Inc. 

HIRSCH (B. F.) INC. © 

Wedding ring masterpieces; bridal ring 
masterpieces. A150 two-tone & other 
rings. NM: additions. © Uul60; 
KK152575. 



118 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



HIRSH (S. A.) MANUFACTURING CO. © 
Extra shelf space In any room with 

door 'n wall shelves. Appl. author: 

David Shulman. © 7Jul60; KK1 52400. 
Important promotional news from Hlrshj 

new, all steel work & hobby bench. 

Model no.W102. Appl. author: David 

Shulman. © 6Sep60; KK154497. 
Lowest prices ever; steel storage units 

for basements, utility rooms, garages. 

72" high, 36" wide, 12" deep. Appl. 

author: David Shulman. © 22Jun60; 

KK153294. 
Need more storage space? Shelv-It-All 

steel shelving; plus new plastic 

guards. Appl. author: David Shulman. 

© 29Jun60; KK1 52328. 
New, 3 shelf door 'n wall; solves 

every family's storage problems. 

Model A-318C; A-318W. Appl. author: 

David Shulman. © 12Sep60; KK154495. 
Now, 12 1/2 sq. ft. of extra display 

space where and when you need it, 

with Hirsh folding display tables. 

Appl. author: David Shulman. 

© 40ct60; KKI5W96. 

HOAGUE-SFRAGUE CORP. © 

Custom grade Charmers by Consolidated. 

C-1019-B LN. © 10Aug60j KK1 5^397. 
Gay Walkers, shoes by Sa-Lon. 

G-1012-B. © lAug60; KK154395. 
Inspired by Mr. Alfred; couturier 
finesse. M-4010-B. © 23Aug60; 
KK1 54396. 
Mr. Easton, Ltd. M-4007-B. 

© 31May60; KK1 53264. 
Rugged Juans; like piston rings, shoes 
wear out too. R 4007. © 13Jun60; 
KK1 53263. 
Society Hill Debs; Paris, London, Rome. 

S-7043-B. © 10Aug60; KK154437. 
Star-craft. They see the box first. 
S-7028-B. © 13May60; KK1 52587. 

Treadeasy technicians. They see the 
box first. T-7017-B. © HMar60; 
KK152586. 

Trojan. T-7006. © 13Jun60; KK154453. 

HODGE, CHARLES V. SEE Hodge Chemical 
Co. 

HODGE, CHEMICAL CO. 

Tops, all purpose cleaner and deodor- 
izer. © Charles V. Hodge, sole owner 
of Hodge Chemical r i, 8Jul60 (in 
notice: 1959); KKl."-^94. 

HOFFMAN BEVERAGE CO. © 

Kids all love the Hoffman tree, real 
fruit flavors with vitamin C. Tree 
and bottles. © 15Apr60; KKI52891. 

Kids all love the Hoffman tree, real 
fruit flavors with vitamin C. Tree 
and flavor list. © 15Apr60; 
KK1 52890. 

Kids all love the Hoffman tree, real 
fruit flavors with vitamin C. Tree, 
bottles and fence. © 15Apr60; 
KK1 52889. 

Sparkling club soda. Cont. 1 pt. 
13 fl. oz. Appl. states prev. pub. 
13Apr50, KK48142. NM: revision. 
© 1 Jul 59; KK1 54783. 

Sparkling Hoffman pale dry ginger ale. 
Cont. 1 pt. 13 fl. oz. Appl. states 
prev. pub. l8jul50, KK51608. NM: 
revision. © 25Feb60; KKI53519. 

HOME FEDERAL SAVINGS & LOAN ASSN. OF 

EAST ROCHESTER, N. Y. 

Steddy Saver Invites you. Come to the 
grand opening of Home Federal Sav- 
ings & Loan Association's Canandaigua 
office. Ovenware set & other gifts. 
Appl. author: Francis M. Bradley. 
© Home Federal Savings & Loan Assn. 
of East Rochester; 14Sep60; KK154341. 



HOME FEDERAL SAVINGS & LOAN ASSN. OF SAN 

DIEGO, CALIF. 

The master calendar of San Diego 
County; July i960. Save as you've 
never saved before with Home Feder- 
al ' s handy, wallet-size Savercard. 
© Home Federal Savings & Loan Assn. 
of San Diego; Uul60; KK153417. 

Save as you've never saved before with 
Home Federal's handy, wallet -size 
Savercard. (In The San Diego union, 
July 3, I960, p.c8) © Home Federal 
Savings & Loan Assn. of San Diego; 
3Jul60; KK152921. 

Save as you ' ve never saved before with 
Home Federal's handy, wallet -size 
Savercard; savings accounts. (in 
The San Diego union, June 27, I960, 
p.al8-19) © Home Federal Savings & 
Loan Assn. of San Diego; 27Jun60; 
KK152919. 

You have your choice of savings ac- 
counts; Savercard or regular pass- 
book, (in The Evening tribune, San 
Diego, Calif., July 7, I960, p.a-13) 
© Home Federal Savings & Loan Assn. 
of San Diego; 7Jul60; KK152920. 



HOSPITAL DIVISION, JOHNSON & JOHNSON. 
SEE Johnson & Johnson. Hospital 
Division. 



HOST RESTAURANT. 
Harper, Inc . 



SEE Warren-Moran- 



HOUSE OF PERFECTION, INC. © 
Wrap-around terry Leisure-All. 
© 15Sep60; KK154750. 



HOUSE OF SEAGRAM, INC. CALVERT DISTILL- 
ERS CO. SEE Calvert Distillers Co. 

HUDSON (H. D. ) MANUFACTURING CO. © 

It's a promise from Hudson; sprayers 
and dusters. (In Successful farm- 
ing, Apr. I960, p. 92-93) © 22Mar60; 
KK152597. 

Live outside and love it; sprayers and 
dusters. (in Good Housekeeping, 
May i960, p. 192) © 21Apr60; 
KK152595. 

Preserve your lovely scene at a frac- 
tion of its cost; sprayers and 
dusters. Suburban; Matador. (in 
Flower grower, Mar. i960, p.108) 
© 15Feb60; KK152598. 

Use them anywhere on the farm, Hudson 
small power sprayers. Comando; 
Peerless. (in Farm Journal, Western 
ed., Mar. I960, p.96B) © 23Feb60; 
KK152596. 

HUGHES, HAROLD FRED. © 

Ask for one dollar tickets, redeemable 
at \% in trade, a product of Dollar 
Ticket Advertising Co. Hughes Dry 
Goods Co. (In Stroud American, 
Sept. 22, I9