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I1RRARY 


««*t 


Scanned  from  the  collection  of 

The  Museum  of  Modern  Art  Library 


Coordinated  by  the 

Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a  donation  from 
Domitor 


PL 


FL 
321-3 


Digitized  by  the  Internet  Archive 

in  2012  with  funding  from 

Media  History  Digital  Library 


http://archive.org/details/movwor39chal 


ifol.  39.  No.  9 


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March   1,  1919 


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published every  Friday. 
Subscription  Price: United 
SUites  and  Its  Possessions 
and  Mexico,  $3  a  year; 
Canada,  $3.50  a  year ;  For- 
eign Countries  (postpaid), 
$4  a  year.  Entered  as  sec- 
end  class  matter  June  17. 
11)08,  at  the  Post  Office  at 
New  York,  N.  Y.,  under 
Uie  Act  of  March  3,  1879. 


L 


Copyright 

1M7 

by  the 

Chulmert 

Publishing 

Company 


More  Than  Half 
of  the  Motion 

Picture  Theatres 

of  the  Nation  are 
Being  Served 

Regularly  With 

G  OLDWYN 
PICTURES 


^^ ! 


C****—* mm-msm w^r**  n     i    1 1  ■   i—  i     n r— — —  ■  ^mmmm^mmmmaom^mmmmmmammmmmmmmmmmMs^mmm ■mm 

CHalmerg    Publishing  Company  51<5  Fifthr  Ave.jVewYorK., 

^—    ■■         •  '  '  -I .- ,-  -m  ,  1 I  — - — " 


1126 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


r__T\l  t_j 


IS   YOUR    BOX   OFFICE    ASLEEP? 


Wake  it  up  with  a  franchise 
for  eight  productions  yearly, 
presented  by  myron  selznick,  starring 


OLIVE 
THOMAS 


Beginning  with 


'UPSTAIRS 
AND   DOWN' 


Ready  in  March 


DIRECTION  CHARLES  GIBLYN 


CORPORATION 

MYRON  SELZNICK     /  -  ' President 

CHARLES  GIBLYN Director  General 

501   FIFTH  AVENUE,  NEW  YORK 


March  1,  1919  THE    MOVING    PICTURE    WORLD  1127 


WHEN  WILL  YOU 
START  TO  SAVE? 


This  is  the  age  of  automatic  machinery. 
The  Spoor -Thompson  film  processing 
machines  have  proven  themselves  capa- 
ble of  processing  rapidly,  perfectly— 
with  a  minimum  expense  for  labor, 
chemicals,  etc. —positive  prints  of  a  quality 
unsurpassed,  and  save  big  money  for  the 
industry.  When  will  YOU  start  to  Save? 

SP00RTH0MPS0N  PROCESS 

Laboratories,  1333  Argyle  St.,  Chicago 
Sales  Office  and  Service  Bureau,  110  W.  Fortieth  St.,  New  York  City 
Charles  F.  Stark,  Sales  Manager — Telephone  Bryant  1490 


The   WORLD'S   Subscribers   Furnish   a  Substantial   Audience   for   the  Message   of   Advertisers 


1128 


THE    MOVING    PICTURE    WORLD 


March  1.  1919 


Another 


■  ^iffWS 


SACOLA 
iOPLEand  BEIRUT 

ECTION    OF 

WE  MM  IN  THE  NEAR  EAST 


ANOTHER  Hearst  News  Scoop  that  you  can  announce  and  show  exclu- 
sively in  your  house.  The  big  relief  expedition  to  the  near  east  in  which 
'Our  entire  nation  is  vitally  interested.  And  this  is  but  one  of 
many  scoops  that  are  constantly  being  put  across  for  the  benefit  of  your  house, 
when  you  book  and  boost — 

HEARST  NEWS 

UNIVERSAL  CURRENT  EVENTS 
SCREEN  MAGAZINE 

BIG  accomplishments  like  this  put  your  house  to  the  front  as  showing 
the  latest  and  greatest  news  reel  pictures.  Enables  you  to  advertise 
the  big  news  FIRST.  With  the  colossal  organization  of  cameramen, 
news  gatherers,  and  correspondents  all  over  the  world,  the  International 
News  Service  easily — 

DOMINATES  THE  ENTIRE 
FIELD  OF  NEWS  REEL  PICTURES 

Best  known — best  advertised  and  of  biggest  box-office  power,  the  big  three,  Hearst 
News,  Universal  Current  Events  and  Screen  Telegram  gives  you  the  big  advantage  over 
your  competitors.  A  complete  THREE  A  WEEK  news  reel  service  that  will  pack  your 
house  when  you  show  them.  Now  being  used  in  more  theatres  than  any  news  reels 
in  the  entire  history  of  the  news  reel  pictures.     Contract  now. 

BOOK  THRU  ANY  UNIVERSAL  EXCHANGE 


Wr SHIPS Off , 

left 


"><B«. 


"Bpj|„  ; 


■'«•  /or  ' 


s>T!a    p.      '"«    clean, 

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March   1,  1919 


THE    MOVING    PICTURE    WORLD 


1129 


Featuring 
RECKLESS-FEARLESS 

MARIE 
WALCAMP 

IN  THE 

ROMANTIC  MYSTERY  SERIAL 

MARCH  17th 


March  17th — (St.  Patrick's  Day) — you  can't  forget  that  date — 
that's  the  day  and  date  of  the  release  of  the  big  Serial  Winner 
for  1919. 

This  amazing  new  serial  brings  to  you  every  box  office  power  you 
could  possibly  ask  for. 

First — The  biggest  woman  star  in  serial  pictures. 

Second — Based  on  one  of  biggest  popular  fiction  success. 

Third — Directed  by  the  great  McGowan,  the  peer  of  all  serial 
directors. 

Fourth — The  serial  with  as  much  class  of  detail  as  a  costly  fea- 
ture. 

Fifth — A  tremendous  ready  prepared  advertising  campaign. 

Sixth — Amazing  punch  posters  that  will  pull  the  crowds. 

Get  a  copy  of  the  big  Advertising  Campaign  book  and  then — 

SPEAK  FOR  IT  NOW  TO 
YOUR  NEAREST  UNIVERSAL  EXCHANGE 


THE     MOVING    PICTURE    WORLD 


March  !,  1919 


//  rocked  Montreal  to 

"From  the  time  it  was  first  shot  on  the  screen  until  f he 
conclusion  not  a  soul  in  the  place  took  their  eyes  * 
from  the  screen  and  not  a  person  left  their  seats  and 
when  the  finish  of  the  picture  came  they  rose 
frmlfeLrszottem  qbodutand^i 


cheered  and  cheered  until  ihe^ 


m« 


</// 


Vdfo 


&& 


Xs 


Ik 


Holubai's        \^mm^ 

Tuper-productlbn  ie<rfufm&   ^ 

DOROTHY/PHILLIPS 


i 


r'/l 


'/:/■ 


Subscribers    in    Thousands    of   Towns    Find    That   They   Get   the   NEWS   in    the   WORLD 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1131 


it's  foundations ! 

-says  Hafiy  Pomefoy^^^ 

Mk  afihe  Holman  ^0^ 


7g& 


m 


& 


?\ » 


Picture  tha 
will  Live  foi'evet 


eas 


it 


^ 


A 


'Productionize 

10OO  Brodd-vdy   'Nev'V&rk  Q\iy 


The    WORLD'S    Advertisers    Have   a   Message   of   Practical    Value   to    Our 


1132 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


BIGGEST  BUSINESS  IN 
HISTORY  OF  THEATRE 

WITH 


Wires  the  Lyric  Theatre  of  Buffalo,  N.  Y. 

"HAS  INCREASED  EVERY  DAY" 

" Unable  to  take  care  of  crowds" 

"S-R-O  ALL  DAY  LONG" 

"Sending  you  photo  of  largest  crowd  ever  seen  entering  Lyric' 

"LOOKS  LIKE  RUSH  HOUR  ON 
NEW  YORK  SUBWAY" 


BOOKING  PLACED  BY 

Independent  Sales  Corp. 


DISTRIBUTED    THROUGH 

Film  Clearing  House,  Inc. 


Foreign    Rights    Controlled    by    Apollo    Trading    Co.,    Longacre    Theatre    Bldg.,    New    York 
There  is  a   Whole   Lot  of  Country   West  of  the   Hudson— and   it   is  Covered    by    the    WOKLD 


-^•J2£L^a^ 


^>,i6^^y^jm.  -^^^i^?^<^H^^d 


SELECT(^)PICTURESl 


ALICE 
BRADY 

brilliantly  portrays  a  pleasure- 
seeking  young  American  girl 
in  Ker   latest  Select    Picture, 


"THE  WORLD 
TO  LIVE   IN" 

By"  W.  Carey  Wonderly 

Scenario  by  Margaret  Turnbull 

Directed  by  Charles  Maigne 

"There  is  a  wholesomeness  about  Alice  Brady  and  a 
fresK  young  beauty  that  make  her  a  most  attractive  pic- 
ture, whatever  be  the  particular  role  she   is  essaying." 

—Rochester  Post. 


**c: 


A  Picture  As  Big  As  The  Great  North 
Triangle  Presents 

HAZEL  DALY  and  MATT  MOORE 


in 

"A  Wild-Goose  Chase" 

A  portrayal  of  the  Noble,  the  Daring,  the 

Heroic  deeds  of  a  courageous  woman,  to 

save  the  man  she  loves. 

And  portrayed  with  a  realism  that  carries 

conviction. 

Clean — Stirring —  Wholesome  Action 

Scheduled  for  Early  Release 

TRIANGLE  DISTRIBUTING  CORPORATION 


1457    BROADWAY 


NEW    YORK 


This   picture   will    profit   because    it    will    please 


I  he    WORLD    Pases    Keep    Thousands    of    Showmen    Fully    Posted    on    Mot  in*-   Pictures 


.;  .  j 


The  soul  of  womankind  looks  at  itself  in  a  mirror — and  sees 
a  panorama  of  human  history. 

Woman  joyous  and  despairing. 

Woman  perfumed  and  bewitching. 

Woman  bedecked  and  bedraggled. 

The  most  remarkable  woman  in  the  world. 

She  is  coming  to  the  screen  in  your  city  and  every  patron  of 
the  motion  picture  will  discuss  and  debate  her  presence. 


.__      _.         __. 


The  Eternal  Magdalene 

She  is  everywhere. 


GOLDWY  N 


*.v.v:  .:■■'>:■  :-:;-'v-/.v-, 


'^;nv^v:V^v. -'.•>''■;'.''!'.  -'.*.■■.'■'  .' 


For  months  ahead  her  coming 
will  be  talked  about. 

The  girl  of  the  tenement   or 
palace. 

The  girl  from  the  Ozark 
foothills. 

The  girl  of  ten  thousand  towns 
— of  your  town  and  my  town 
— with  the  face  you  can  never 
forget. 

The  friend  of  kings;  the 
consort  of  the  lowly — forgiven 
by  the  Creator  of  the  Universe. 

She  will  bring  a  message  to 
your  city. 


The 

Eternal 

Magdalene 

A  little  sister  of  the  ni<jht 


COLDWYN 


March  1,  1919 


THE     MOVING     PICTURE    WORLD 


1135 


Louis  Bennison 

and  500  Theatres 


r  AST  week  in  six  business  days  five 
■■^  hundred  exhibitors  signed  contracts 
for  the  Louis  Bennison  Star  Series,  dis- 
tributed through  Goldwyn.  It  is  also  a 
fact  that  each  Goldwyn  manager  and 
each  Goldwyn  salesman,  the  entire 
membership  of  the  sales  organization, 
had  several  Bennison  contracts  to  his 
personal  credit  in  the  week.  He's 
growing  fast. 


There's  a  very  good  reason  for  these 
records:  The  public  likes  Louis 
Bennison.  Everywhere  exhibitors 
have  found  that  he  caught  on  instantly. 
"Oh,  Johnny!"  was  and  continues  to  be 
popular.  "Sandy  Burke  of  the  U-Bar- 
U  "  pulled  even  stronger.  And  "Speedy 
Meade,"  the  next  production,  is  as  swift 
as  an  express  train.  You'll  pay  more  later 
for  Bennison  than  we  are  asking  now. 


GOLDWYN  DISTRIBUTING  CORPORATION 

Samuel  Goldwyn       Prwuftnt 

16  East  4-2,,</  Street  New  York  City 


There    is    NEWS    in    the    WORLD    Advertisements    for    the   Bl*    and    Little      Showmen 


THE     MOVING    PICTURE    WORLD 


March  1,  1919 


March   1,  1919 


THE     MOVING     PICTURE    WORLD 


I 


1137 


The  important  first  run  houses  in  the  largest 
cities  of  the  country  instantly  have  recognized 
the  value  and  the  power  of  attraction  in  Zane 
Grey's  powerful  screen  drama,  "The  Border 
Legion,"  starring  Blanche  Bates  and  Hobart 
Bosworth  and  directed  by  T.  Hayes  Hunter. 

"The  Border  Legion"  is  one  of  the  strongest 
melodramas  brought  to  the  screen  in  the  past 
two  years;  a  romantic  story  of  lawless  Calif- 
ornia in  the  mad,  golden  days  of  '49. 

Michigan  exhibitors  should  watch  how  it 
"goes  over"  this  week  at  the  Majestic,  Detroit. 
Ohioans  will  see  its  big  success  this  week  at 
the  Gifts.  Cincinnati  and  the  Standard, 
Cleveland. 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldwyn 
16  East  AZ„U  Street 


New  York  City 


The  WORLD  Carries  its  Message  of  Practical  Showmanship   to  Thousands    Who   Need   It 


1138 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


Never  before  in  the  history  of  the  screen  have 
there  been  any  comedies  that  so  quickly  es- 
tablished themselves  in  world-wide  favor  and 
reputation  as  Capitol  Comedies,  which  are  now 
served  regularly  through  Goldwyn  to  3,300 
theatres.  No  comedian  is  so  regularly  seen 
as  "Smiling  Bill"  Parsons. 

The  next  four  Capitol  Comedies  for  current 
release  represent  the  most  laughable  achieve- 
ments of  this'  unusual  star :  "A  Master 
of  Music,"  "The  New  Breakfast  Food,"  "The 
Potum  of  Swat,"  and  "The  Midnight  Alarm." 

Theatres,  large  and  small,  theatres  that-  are 
jealous  of  their  reputations,  theatres  that 
exercise  the  most  careful  judgment — all  play 
Capitol  Comedies. 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldwyn 

16  East  4-2 «/  Street 


New  York  City 


Exhibitors   by   the  Thousands   Pay   $3.00   the   Year   for   the  WORLD   and    Uel    Full    Value 


March  1.  1919  THE     MOVING     PICTURE     WORLD  1139 


Beginning  the  Week   of   March   9th 

The  First  National  Exchanges 

At 

509  Fifth  Avenue,  New  York  City 

and 

145  Franklin  Street,  Buffalo,  N.  Y. 

Will  Distribute 

umma    ,  Gaumont 
mm     and  Graphic 

in 

Greater  New   York  and 
New  York  State 


You   READ  the  Paper  Ton   PAY    For— "Sample   Copy"  Circulation  Gets   Nowhere 


Q^/in.  open  letter  to  the 

HIcHIcI^C  IT  S  OI  California  Theatre,  Los  Angeles, Calif, 
Strand  Theatre,  San  Francisco  Calif*,  Liherty  Theatre,  Portland,  Oregon-,  The 
Qernrner  Theatre,  Seattle  Wash*,  Rialto  Theatre,  Denver, Colo*,  The  Merrill  Theatre, 
Milwaukee,  Wis-,  New  Garrick Theatre,  Minneapolis.Minn-,  New  Gar  rick  Theatre, 
St- Paul, Minn,  Strand  Theatre,  New  Orleans,  La.,  Red  Mill  Theatre,  Dallas.Texas, 
Forsy  the  Theatre, Atlanta  Ga<,  Moore's  Rialto  Theatre,WashingtonD*G,  Parkway 
Iheatre,  Baltimore,  Md%  Strand  Theatre,  Syracuse  N-Y,  Grand  Opera  Ho  use,  Pitts- 
burgh, Pa*,  AlhamJbra  Theatre,  Cleveland,Ohio,  Colonial  Theatre,Dayton,Ohio  and  otheis 


Gentlemen^ 

You  have  booked  ^l^a^imovaiii  Out  of 
the  Fog'iox  runs  of  a  week  or  more  in  your 
theatres, and  we  congratulate  you  upon  your 
good  judgment*  You  are  all  big  showmen, 
doing  big  business,  and  because  we  know  you 
are  going  to  establish  records  with  this  pic- 
ture, we  ask  you  in  advance  to  prepare  for 
the  handling  of  capacity  crowds* 

You  and  all  who  bodkrh(azLmova  Tra- 
ductions are  now  fully  aware  that  capa- 
city business  follows  these  bookings* 

We  want  to  publicly  identify  your  houses 
as  houses  of  showmanship  because  your  judg- 
ment  enables  you  to  reap  the  cash  benefits- 
Accept  our  thanks  for  your  cooperation, 
and  ag'ain  our  congratulations  on  having 
booked  TQzLmova  Tictures,the  new  great 
capacity  pictures 

Yours  very  truly 
new  york       Metro  Pictures  Corporation 

FEBRUARY  * 

1   9    i   9  R A-  Rowland,  President* 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1141 


EXTRA! 

A  Riot  in  Milwaukee 

Compelled  to  call  the  Police— 

I^ead  this  telegram jrowt 

the  Merrill  clhJecd:re- 


u**lOH 


p*Cs 


£*&._** 


*l0*°**8  OQ^fUBj,,  (JIS 


'°C/7T 


AM  up 


37 


19  1919 


**SS8* 


£ 


METRO  PICTURES   CORPORAT 


1142  THE     MOVING     PICTURE    WORLD  March  1    1919 


") 


OX1NG  andjiujutsu  madfe  her  vigorous  and 
her  ownwilf  uLwhirnsical  untamed  disposition 
made  her  go  in  for  detectivity* 

When  her  opportunity  arrived  her  disguises 
moved  to  laughter  and  when,  according  to  corres- 
pondence schoolinstructions,  she  vampired  her 
way  to  success,  from  her  supporting'  company 
to  the  smallest  boy  in  the  audience  she  made 
them  ready  to  stand  up  and  cheer* 

The  she  in  this  instance  is 

MAY   ALLI  SON 

and  the  production  is 

PEGGY  DOES  HER  DARNDEST 

Her  director,  George  D*Baker ,  described  her 
in  this  production  as  "sparkling"  champagne 
with  a  bouquet  and  a  kicJc  '* 

0 

p     AllcMebro  agrees  she  is  tine  arriving  star  of  great 
jyromise'  She  gives  further  proof  that  METRO 
ALL  STAR  SERIES  productions  are  the  only 
standardized  pictures  ,  that  they  gave  splendid 
entertainment  * 


Showmen  Pay  More  for  the  WORLD  Than  for  Any  Other  Trade  Paper— and  It'a  Worth  It 


March  1.  1919 


THE     MOVING     PICTURE     WORLD 


1143 


Y^U  took  our  word 
±{oif(dh2  Slender" 
We  now  ask  you  to  see 
this  picture  for  yourself 
It  is  tetter  than  90% 
of  the  special  product-  j 
ions  from  all  the  stu-  j 
dios,  and  we  close  our 
conversation  with  a 
quotation  from  a veiy 
practical  reviewer,Mr- 
Wid,  who  said  concern- 
ing' this  picture 


3oy 


s 

get 
this  " 


■*•—■+•  ^ 


h '44         Ml    -   ft 


qaUlsoti 

in 

PEGGY  DOES 

HER 
DARNDEST 

Adapted  and  directed 
byGeoi&D'Bakei'fiom 
Royal  Brown's  "Red 
Book  Magazine  stoiy 

RELEASED  BY 

METRO 

FEBRUARY  1^ 


WORLD   Subscribers    READ    the    WORLD    Because   it    Costs    Them    Money— in    Cash 


1144 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


Woodro\r Wilson's  return 

maJces  him  again  the  center  of 
attention,  in  the  United  States  - 
What  this  great  American  has  done 
in  Europe  at  the  Peace  Table  is  borne 
out  in  the  most  timely  picture 
_.    o£the  day 

QJte  Qreab  Victoria 

Wilson  or  the  Kaiser 

wetfull  of  tkeHohemo  items 

THIS  is  the  exhiJbitors  opportunity 
and  we  maice  special  mention  of  it 
so  that  you  can  arrange  prompt; 
bookings  accordingly- 

METRO     PICTURES     CORPORATION 


March    1.   1919 


THE     MOVING     PICTURE     WORLD 


1145 


.» 


Bob  Evans  killed  my  dad  and 
I'll  kill  Bob  Evans,  I  swear  I  will!" 

— said   Arizona   Farnley   when   Evans   shot   her   father 
in  a  bar-room  fi^ht  at  "The  Oasis." 


No    writer   could    put   more    thrills    into    a 
single  picture  than  George  Elliot,  Jr.,  put  into 

OTIS   B.   THAYER'S 

"MISS  ARIZONA" 

(Produced   by   Art-O-Graf   Film   Co.) 

A    sensational    western    that    will   make    you    grip    the 
arms    of    vour   chair. 


H.  N.  NELSON 

presents 

The  Photodramatic  Sensation 

"THE  MYSTERIOUS 
MR.  BROWNING" 

Featuring 

Walter  Miller,  Paul  Panzer  and 
and  Edna  Maison 

The  greatest  of  mystery-detective  stories  deal- 
ing with  "Red"  Harrigan,  a  leader  of  fashion 
by   day     a   leader  of  outlaws  by  night. 

FOR  IMMEDIATE  STATE  RIGHT  RELEASE 


PRODUCERS: 

We   are    in    the    market    for 
your    new    productions. 


WIRE  OR   WRITE 


ARROW  FILM  CORPORATION 

W.  E.  SHALLENBERGER.  Pres. 
TIMES   BUILDING  NEW   YORK 


EXHIBITORS 

Watch    for    the    serial 

•The  Demon's  Shadow" 

It's  coming. 


The  Subscriber    and    the    Advertiser    Are   Dependent    on    Each    Other   in    the    Film    Game 


1146 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


Exhibitors   Pay    $3.00    for   the    WORLD    and    Get    More   Than    Their   Money's    Worth 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1147 


mm 


ADOLPH  ZUKOR.  PRESENTS 


PAULINE  FREDERICK 


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PAID  IN  FULL 

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By  Eugene  Walter 

Scenario    by    Charles    E.    Whittaker.        Directed    by    Emile    Chautard 

A  Play  As  Well  Known  As 
The  Word  "Asbestos" 

*p)AID  IN  FULL"  is  one  of  the  most  popular  plays  ever 
*  written.  There  is  hardly  an  asbestos  curtain  anywhere 
that  has  not  some  time  risen  to  reveal  this  extraordinary 
drama  written  by  the  author  of  "The  Easiest  Way." 

Hardly  a  patron  of  your  theatre  has  not  heard  of  this  famous 
story.    They'll  all  be  there  to  see  this  tense  domestic  drama. 

An  emotional  role  suited  perfectly  to  the  talents  of  Pauline 
Frederick. 


.„«!»». — 


**:  FAMOUS  PLAYERS  -LASKY  CORPORATION 

^T/T^^W^  ADOLPH  ZOKORPrEi.  JBSSE  LLASKYWa-JVet  CECIL  B.DE  MULE  ZVrwai- far 


Cparamount 


,mm 


7M    Al/VIUT 

0=— 


'"NEW    YORK. 


The    WORLD    Serves    Both    Advertiser    and    Subscriber    to    the    Very    Best  Advantage 


1148 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


Unless  human  nature  has  changed 
in  your  territory,  this  will  prove  a  profitable 
picture  for  you. 

Fortune's  Child,"    with    its    Romance,    its 
whimsical    comedy    and    sympathetic    touches 
blending  in  with  its  swift  dramatic  actioYi,  is  just 
the  sort  of  a  picture  to  appeal  to  the  average 
audience,   which,   after  all,  demands  some- 
thing more   than  average. 


GLADYS  LESLIE 

in 

Fortune's 
Child" 


Wrmen  by 

Lawrence  McCloskey 


The    WORLD    H-.s    Hundreds   of    Friends   Amonf   Exhibitors    Who    Have    Been  Friends  for  TweWe  Year. 


March    1.   1919 


THE     MOVING     PICTURE     WORLD 


1149 


!  VITAGRAPH 


PRESENTS 


WILLIAM  DUNCAN 


The  Might 

SUPPORTED  BY  AN  ALL-STAR  CAST  INCLUDING 

EDITH  JOHNSONs  JOE  RYAN 

A  WONDERFUL  MELODRAMATIC  SERIAL  „>  ALBERT  t  SMITH 'e  CYRUS TdWNSEND  BRADY 

SEE  IT  AT  YOUR  FAVORITE  PICTURE  THEATRE 


Motion  Picture  News  says: 


"Vitagraph  has  shown  itself  as  capable  a  serial-producing  company  as  there  is  in  the 
field  to-day,  and  'The  Man  of  Might'  gives  promise  of  being  its  greatest  effort  in  this 
line.  'The  Man  of  Might'  is  a  rousing,  fighting,  thrilling  serial.  The  thrill  which 
terminates  the  second  episode  is  a  thing  to  make  the  hair  stand  on  end  on  a  bald  man's 
head." 


Exhibitor's  Trade  Review  says: 


"If  'The  Man  of  Might'  doesn't  score  a  bigger  hit  than  previous  serials  made  by  Wil- 
liam Duncan  and  released  by  Vitagra  ph  we  miss  our  guess.  It's  about  the  best  thing 
in  serials  we've  ever  seen.  The  way  that  man  Duncan  can  put  over  a  fight  scene  is 
a  caution,  and  the  stunts  he  performs  make  the  so-called  dare-devils  look  like  four- 
flushers." 


The  Billboard  says: 


"The  latest  serial  of  amazing  thrills  and  startling  surprises,  leaving  all  other  epi- 
sodical features  staggering  in  the  horn  e  stretch.  But  it's  worth  the  money.  William 
Duncan  and  Edith  Johnson  work  strenuously  for  gratifying  results.  The  marvel 
of  it  all  is  that  human  ingenuity  can  accomplish  such  feats." 


*4M* 


"^So- 


They're  Money  Makers 

Proved  so  by  the  Box  Office 

MARTIN  JOHNSON'S 

"Cannibals  of  the  South  Seas" 

Exhibitor's  Box  Office  Report 

"Big  Business.  Now  in  its  second  week  with  me  and  play- 
ing capacity.  Don't  let  imaginative  ideas  account  lack  of 
clothes  keep  you  from  booking  this  winner.  Picture  gave 
good  satisfaction. 

"Consensus — Excellent  picture  with  great  drawing  power. " 

—Motion  Picture  News. 

BILLIE  RHODES 

in 

"The  Girl  of  My  Dreams" 

Produced  by  National  Film  Corporation  of  America 

"What  the  Picture  Did  Fof  Me" 

"Pleased  every  one.  Played  to  good  business.  Patrons  want 
more  enter'cainment  of  this  kind.  F.  G.  Heller,  Starland 
Theatre,  Anderson,  Ind.    High  class  patronage." 

— Exhibitors  Herald  and  Motography. 


WILLIAM  DESMOND 

in 

"Life's  a  Funny  Proposition 

Presented  by  Jesse  D.  Hampton 

"It  is  a  wholesome  comedy  and  provides  incidents  of  comic 
interest  which  most  anyone  can  appreciate." 

— Exhibitors  Herald  and  Motography. 


*> 


BESSIE  BARRISCALE 

in 

"All  of  Sudden  Norma" 

Produced  by  B.  B.  Features 

Exhibitor's  Box  Office  Report 

"Excellent.    Very  pleasing." 

— Motion  Picture  News. 
Released  through 

EXHIBITORS  MUTUAL 

Division  of  Films 

ROBERTSON-COLE  COMPANY 

Bankers  and  Exporters  for  the  Producers 


12 


He     ^t     * 


NEW     YORK     TRIBUNE,     SU 


AnseHRemoved 

From  Military 

Justice  Post 

Relieved  Ten  Days  Ago,  but 
Denies  Views  Expressed  to 
Congressmen   Was   Cause 

Is     Winning     His     Fight 

Senate  Committee  Members 
Indicate  Intention  to  Re- 
vise  Courts   Martial   Law 


of  other  members  of  Congress,  ex- 
pressed both  privately  and  in  debate, 
is  of  arjy  value  as  a  criterion,  Acting 
Judge  Advocate  General  Anscll  is  In 
a  fair  way  to  win  the  fight  / ojr  mak- 
ing m 
he  has 
or  more 
Gener 
pression 
tary  Aff: 
son  of  W 


4,000  Troops  Due  Here 
To-day  on  Two  Ships 


his  poverty-stricken  father,  who  was 
critically  ill.  When  the  emergency 
was  over  he  voluntarily  returned,  and 
it  appeared  that  he  had  never  had  the 
slightest  intention  of  deserting. 

Leaves  Taintc 


By  Theodore  M.  Knappen 

New   York  Tribune 
Washington  Bureau 

WASHINGTON,  Feb.  15.— If  the  at- 
titude of  the  members  of  the  Senate 
Military  Affairs   Committee,  and   that 


Yes — I'm  in 
the  Movies 
Now! 

"THE  BETTER  "OLE" 
STRAND  THEATRE 

NEXT  WEEK 


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A  Picture  So  Big  You  Can 
Advertise  It  for  Almost  Nothing ! 

'The  Better  'Ole's"  star,  Old  Bill,  is 
so  well  known  through  the  millions  of 
books  sold,  cartoons  running  daily  for 
months  in  the  big  newspapers,  numerous 
touring  theatrical  companies  (charging 

and  getting  $2  admission) — that  you  can  put  over  a 
cyclonic  advertising  campaign  on  him  at  very  small 
cost.  Just  flash  the  famous  "Old  Bill"  face  and  hitch 
your  theatre's  name  to  it!  That  can  be  done  as  effec- 
tively in  "42  lines  agate"  as  with  a  full  page.  And 
that  face  will  "own"  the  page,  anyway!  In  the  New  York  Sunday 
World,  Herald,  Times,  American,  Sun  and  Tribune  (where  "The 
Strand,  Broadway  and  47th  Street,"  was  the  theatre  underlined), 
the  very  copy  we  reproduce,  stood  out  over  all  the  big  copy  of 
the  big  advertisers.     In  every  one  of  these  great  New  York 

Sunday  papers,  "The  Better  'Ole"  copy  appeared  in  the  Main  News  and  not  in 
the  regular  amusement  section.  It  ran  single-column,  next  to  reading  mat- 
ter, and  people  started  calling  up  "The  Strand"  for  reservations  right  off  the 
bat!  This  is  a  tip  to  other  first  run  houses  who  want  attractions  that  have 
publicity  punch — to  managers  who  expect  100  percent  returns  from  their 
advertising. 


AT  WORLD  FILM  EXCHANGES  ONLY 

PRESENTED  BY  CINEMA  DISTRIBUTING  COR- 
PORATION, INTER-OCEAN  BUILDING,  NEW 
YORK.       PAUL     H.     CROMELIN,     PRESIDENT. 


1154 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


PEOPLE 

HAVE  BEEN 

COMMUNICATED 

WITH  IN  REGARD 
TO  THIS  FILM 


AMERICA'S  FOREMOST 
THINKERS  AND  DOERS 

ARE  TOURING  THE  WORLD 

ENDORSING  THE  SUBJECT 


Quest    Thing    Ton    Enow:     If   Ton    Want   the   NEWS,   Subscribe   to    the  WORLD 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1155 


WHOM  THE 


wm^m^mm 


% 


« 


x 


\ 


D 


It  is  a  giant  romance.     It  was  produced  ^  Adapted  from 

by     the     finest     available     screen     talent       ^^  C.  R.  Macauley's  story 
gleaned  from  all  the  studios"  at  Los  Angeles.    ^^  Humanity  to  place  before 

the    -world 
Its  action  is  swift.     Its  plots  are  many  and  suspense-  \  Woodrow  Wilson's 

ful.     Its  thrills  are  distributed  plentifully  throughout  ^Wplans  for  a  League 
the  seven  reels.     The  sets  are  lavish.    The  big  scenes  are^^ 
beyond  comparison.    The  cast  is  remarKable  in  that  the  fouf 
teen  principals  have  all,  at  one  time  or  another  in  the   recent 
past  starred  or  featured  in  big  special  features 

In  the  presence  of  several  hundred  of  the  most  important  film  executives, 
one  scene  costing  twenty  thousand  dollars  was  made.     This  scene  is  used 
merely  as  a  flash. 

The  imagination  cannot  conceive  of  a  greater  more  timely  subject.  With 
Ex-President  Taft,  Dr.  Henry  Van  DyKe,  Ambassador  Gerard  and  other 
noted  thinKers  touring  the  country  in  behalf  of  the  various  league  of 
nations  organizations  the  releasing  of 

WHOM  THE  GODS  WOULD  DESTROY 

SHOULD  PROVE 

The  Greatest  Business  Magnet  of  the  Period 


1156 


THE     MOVING     PICTURE     WORLD 


March   1,   1919 


15,000,000  killed 
21,000,000  crippled 
24,000,000  homeless 
10,000,000  widows 
17,000,000  fatherless 
13,000,000  orphans 
Dynasties  wiped  out 
Kings  executed 
Emperors  banished 
Statesmen  assassinated 
Royal  families  destroyed 
Nations  laid  waste 
Pestilence  let  loose 
Fever  and  plague  rampant 
Trench  diseases  abroad 
Crime  increases  provoked 
Misery  and  poverty  heightened 
300.000,000,000  wasted 
200,000,000,000  debts 
3,000,000  miles  of 
200,000  blind 
2,000,000  consumptives 

The  above  details  provoked 

WOODROW   WILSONS 

PLANS  for  A  LEAGUE  OF  NATIONS 
and   THE    MOTION    PICTURE 

M  THE  GODS  WOULD,  DESTROY 


March   1,   1919 


THE     MOVING     PICTURE     WORLD 


1157 


WHOM  THE 

WOULD 
DESTROY 

Directed  by  FRANK  BORZAGE 
Produced  by  OLLIE  L.  SELLERS 

witH  an  important  cast  of  prominent  players 

will  be  shown  simultaneously  at  New  YorK, 

Paris,  London,   Rome,  Buenos  Aires,  Sidney 

L_  and    otKer  world    centres   under   auspices   of 

M   various  league  of  nations  organizations.         :: 


i 


It  is  romance  -  sensation  -  History 
It  contains  ample  thrills  = 

It  is  superb  as  a  story  = 

It  is  a  vital  world  factor  — 


It  is  bacKed  by  America's  foremost  tKinKers 
Two  million  people  Have  been  directly 

written  to  in  its  beKalf 

IT  IS  THE  OUTSTANDING  FILM 
SUBJECT  OF  THE  PERIOD 

Releasing  arrangements 
announced    shortly    by 

MACAULEY  PHOTOPLAYS,  inc. 

51b  FIFTH   AVENUE 

NEW  YORK  VANDERBILT  4010 

Harry  L.   ReicKenbacK,  Special  Hep. 


1158 


THE     MOVING    PICTURE    WORLD 


March  1,  1919 


LESTEP^-  PAP— 1^-  PPkESENTS 


N  iKo  love  Ruitdai? 


DIRECTED     BY    WILLIAM     P.S 
ADAPTED     FR.OM     THE 

NOVEL  _FRAN 
BY  JOHN    BR.ECKENR.ID6E   E.LLIS 
UNDEPk.     ADJ^ANGEMENT   / 
WITH    BOBBS-MER-Q^ILL     CO. 


R.L.E.' 


DISTRIBUTED    BY  THE  W,W,H0Dk.lNSON 

CORPORATION     TMCLU'PATHE   EXCHAMGEAc 


When    You    Subscribe   to    the    WORLD,   the   $3.00    Returns    in   VALUE  Many     fold    Each   Year 


BFSSIEftelLOVE 


A.  way  up  picture  of  Hvoy  down 
East.  aHogelrier  delightful  — 


mine  adaptation  of  RulhBelmore 
Endicott  s  novel 

CAROBfNOF 

the  Corners 

Produced  by  Anderson-BruntonG). 
Directed  by  Robert  Thomby^ 


t>aj:he 

DISTRimiOKS 


•IMkl^ 


A  positive  and  incomparable  box- offtce  attraction  - 
A.H.Woods  presents 

Fannie  ward 

in  Cleves  Kinkead  s  enormous  dramatic  success 

COMMON  CI-A^IT 

Produced  by  ASTRA     Directed  by  Geo.  Fitzmaurice     Scenario  by  Ouida  Bergere 

PATHE 

DISTRIBUTORS 


Just  3  opinions  -  and 

a  conclusion 

the  exhibitor  who  cannot  make  money  from 

Common  Clay 

should  look  around  for  another  theatre 

1  or  eke  try  his  hand  al  a  different  line  of 
business.   As  a  stage  play  it  was  a  big 
*  box  office  success:  as  a  film  play  it  will 
prove  an  even  stronger  drawing  card." 

Morning  Telegraph,  Jan. 26 

2'Paflie  holds  a  winning  hand  in  this  pic- 
ture... Truly  first  class  production. ..Play 
it  up  as  a  special  and  promise  that  you 
9  have  a  winner."  Wid's,  Jan.  25 

"'Common  Clay  among  the  big  productions 
of  the  year...   Full  of  human  interest.  You 
'  can't  afford  to  overlook  this  one.*' 

Motion  Picture  News,  Feb. 8th 

That's  What  They  All  Say! 
The      ^Oet  It  Quick  Seven  Park 

[conclusion^  AGreat  Big  Special 


PATHE 

DISTRIBUTOR* 


Announcing 


WlltonRS^l 

fHWffir  BEC1N5 


fi  STEPHEN  FOX 


An  American  —-Flying  A"-  Picture  Directed  by  HENRY  KING 


I-eezy  American  comedy-drama. 
t  romantic  story  of  the  West, 
hautiful  Western  scenery. 
Iinch — pep  — jinger ! 
Hlliant,  humorous  situations 
i  which  Russell  displays 
c  ceptional  versatility. 


Whirwind  riding. 

Full  of  quick  comedy  action. 

Will  appeal  to  men — young  and  old. 

Your  women  patrons  will  enjoy 

the  romance.     The  children  will 

revel  in  the  wild  riding  and  stunts. 

A  good  story — book  it ! 


"Russell  going  over 
Bigger  in  each  pic- 
ture" says  "What- 
the-Picture-Did- 
for-Me  in  Exhib- 
itor's Herald  £# 
Motography. 

Now  available  at  Palh'e  Exchanges : 
WILLIAM  RUSSELL  in 
"HOBBS  IN  A  HURRY" 
"ALL  THE  WORLD  TO   NOTHING" 
'  WHEN  A  MAN  RIDES  ALONE" 


VILL1AM 

RUS 

SELL 

PRO 

DUCTIONS 

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WHEN  MEN 


WILLIAM     FOX 

PRE-TENT-T 

THEDA 
BAR  A 

WHEN 

MEN 

DEJIRE 


DESIRE 


STANDARD  PICTURES 


1-7, 


CAPTAIN     BUD    FISHER'S 


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JEFF 

ANIMATED  CARTOONS 

These  first  run-exhibitors  show  them 

THEATRE       CITY        THEATRE       CITY 

Rialto New  York  Odeon Savannah 

Cherokee   Louisville  Fine  Arts Chattanooga 

Rialto San  Francisco        Strand  Erie.   Pa. 

Liberty Portland.  Ore.       Sun  Omaha 

Colonial Seattle  Colonial  Reading 

Strand   New  Orleans  Eber's    East  St.  Louis 

White  Eagle Toledo  Edison  Sacrament* 

Strand  Washington  Strand  Tampa 

Wells   Norfolk  Lyrlo Fall  River 

Hippodrome    Baltimore  Olympla Cambridge 

Fenway    Boston  Empire    Portland,   Me. 

Blue   Mouse St.  Paul  Rands    Troy 

Shea's    Hippodrome,   Buffalo  aijou    Jamestown.  N.  Y. 

Boston  Chicago  Royal   Rockford,  III. 

Idle   Hour Kansas  City  Apollo Dayton 

Dreamland    Oklahoma  City       Majestic Springfield.  0. 

Miller's    Garden.  Los  Angeles  Liberty  Cleveland 

Bonita   Atlanta  Idle  Hour Fort  Wayne 

Star    Nashville  Hickory   St.  Joseph,   Mo. 

Regent  Rochester.   N.  Y.  Palace   Wichita 

Liberty Columbus  Cabrlllo  San  Diego 

Savoy  Philadelphia  Liberty Dubuque 

Majestic Pittsburgh  New   Empire Montgomery 

Regent Scranton  Strand   Jersey  City 

Strand   Tacoma  Life Meriden,    Conn. 

Crown    Mobile  Olympic Altoona,  Pa. 

Grand  0-  H St.  Louis  Royal   Des  Moines 

Colonial  Cincinnati  Victoria  Harrlsburg 

Savoy Syracuse  Empress Springfield,    III. 

Odeon Birmingham  Globe  Richmond.  Va. 

Alhambra    Indianapolis  Claremont Oakland,  CaJ. 

Family    Worcester  Rialto Butte,  Mont. 

Broadway  Charlotte,  N.  C. 

Dixieland    Charleston,  S.  C. 

vii\\l\\     Colonial  New  Bedford 

J*v'm    Olympla Lynn 

gj/T         )j|    Clinton   Square.  Albany 

/2T     rU    %l    Auditorium  South  Bend 

Lyric Covington 

Liberty Youngstown 

Hippodrome  Joplln 

Strand   Pasadena 

Poll's New  Haven 

Star    Paterson 

Liberty Bridgeport 

Class  A Spokane 

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He  Needs  It 


SUNSHINE 

COMEDIES 

Bigger  and  better  than  ever ! 

TVenty-six  fwo-reel  "whirlwinds  a  year 

Book  Sunsnine  Now! 

FOX 


FILM    CORPORATION 


1164 


THE     MOVING     PICTURE     WORLD 


March   1.  1919 


TENT$  and 


Advertising    for    Exhibitors 120T 

Advertises    "Our    Teddy"    Big    Before    Pre- 
sentation      11  SO 

Advertising  Aids  and   Reviews .'.'.'.'.'.'.'.'.'.' ...1240 

Ml. 11.    Major    .lark,    to    Make    Animal    Films 

lor    Universal    1101 

Among     independent    Producers.  ......  . . '. '    1237 

As   Director  George  Irving  Thinks .'  '  '    1177 

Attention:"    Said    Officer    and    Soldiers    Saw- 
Chaplin     116S 

Bandsmen    Say    Good-Dye   to    Daddy   George 

Strong    1200 

Hill      Would      Ban      Children      from      Quebec 

Theatres     1  ig-| 

Boyd  to  Open  Victory  Theatre.  ......  .  .  .  .  .  .  1 16.") 

Brady,  Alice,  Completing  Her  Contract  with 

Select    U78 

Branham's  Surprise  Stunt  Goes  Big 1168 

Brentlinger    of    Fort     Wayne    Will v  Enlarge 

Circuit    1  is:i 

California      Film     Body     to     Fight     Adverse 

Bills    H66 

ladian   Exhibitors  to  Ask  Repeal  of  Reel 

Tax   1171 

"Carolyn   of  the   Corners"    (Pathe) 11212 

Chaplin    Gives   Up   Plan   of   European   Trip.  1105 

Chicago    News    Letter UNO 

City    Censorship    tor    Indianapolis .1202 

Cleveland   Picture   Men    Hold   Dinner 1192 

"Crook    of    Dreams"    (World) 124:t 

Curwood-Shipnian    Company    Seek    Canadian 
Studios     1167 

Davey  Brothers   Return  from  War  to  Work.1194 

Doings    of    Organized    Showmen ,.1171 

Drews  Buying'Five-Reelers  to  Get  Material .  1107 

Eternal  Magdalene"  Set  for  April 1102 

False   Faces,    The"    (Famous    Players)  ....  1240 

Fight  Censorship  Bills  in  Midwest 1182 

Film   Bodies   Clash   on   Rental   Tax 1204 

Film   Men   Withdraw  from   Organization.  ...  1172 
First   National    Prizes   Awarded 1170 

Girl    Problem,    The    (Vitagraph) 1212 

(loldwyn    Holds    Masquerade    Ball 1200 

Growing     Cold     Toward     Censorship     Down 
South    1202 

Hart  Declares  Himself  Out  of  United  Artists.  I  166 
"Heart   of    Humanity"    Has    First    Canadian 

Showing 1191 

"Hell   Roarin'    Reform"    (Fox) 1245 

CARBONS    AND  CARBON    ACCESSORIES 

Speer   Carbon    Co 1254 

ELECTRICAL    \\I»    MEOH.   EQUIPMENT 

Amusement    Supply    Co 1245 

ArgUS   Lamp   &   Appliance   Co 1245 

Electric  Compositor  Co 1246 

Fidelity  Elec.   Co 1251 

Hertner    Elec    Co 124fi 

Northwestern    Elec.    Co 1251 

Porter,    B.    F 1253 

Hevnolds  Elec.  Co 1246 

Typhoon    Fan    Co 1251 

Universal   Motor  Co 1245 

LENS    MFRS. 

Gunlach    Manhattan    Opt.    Co 1253 

MFRS.    OF   INDUSTRIAL    PICTURES 

Cromlow    Film    Lab 1253 

Duhem   M.    P.   Co 1.251 

Ei :raph   Co 1254 

Evans  Film  Mfg.  Co 1251 

Rothbacker   Film   Mfg.   Co 1251 


TO  CONTENTS 

I.    A.   T.   S.    B.   To   Hold   Annual   Meeting. ..  .1170 

Indiana    Senate    Passes    Sunday    [till ........  1 166 

luce    to    Direct    Vitagrapher    While    Awaiting 

S-L    Script     i  197 

It    Freezes   in   Los   Angeles 118f» 

Johnny   On   the   Spot"    (Metro) 1242 

Kentucky    Film     Showman     Makes     Light     of 

111    Luck    1204 

Kihchel    Sends    Home    for    Suitcase .  .  llO.'i 

Laemmle  Predicts  Year  of  Tremendous   De- 
velopment     1 165 

Last     Year    of    War    Sees    Big    Reduction     in 

film  Imports   1172 

List    of   Current    Film    Release    Dates. 

1247.   1248,    1250,    1252 

"Little    While    Savage"    (Universal) 1212 

Live    News    From    Everywhere 1220 

Louisville    House    Signs'  Large    Circuit    Con- 
tract     ; 1183 

Luncheon     Marks     Return     of     Capellani     to 
Pathe    1105 

McAdoo  Receiving  Many  Letters  from   Fans. 1197 
Macdon    Pictures   Start    at    Black  ton    Brook- 
lyn Plant 1 196 

"Marriage    for    Convenience"    (Sherry) 1244 

Maryland    Exhibitors   Take   Action    Opposing 

Film   Tax    1171 

Metcalfe,    Earl,    to    Direct    Paramount-Flagg 

Comedies    1 1 7s 

Miller   Has    Orphan    1182 

Milwaukee   Film   Men    Hold    Ball 1189 

Milwaukee    Managers    are    Optimistic 1199 

Minneapolis     Film     Board     to     Enforce     New 

Trade    Rules    1100 

"Mrs.   Wiggs  of  the  Cabbage  Patch"    (Para- 
mount ) 1 242 

Mountaineers  Go   Far  to   See   Films 1107 

Moule    Is   A    Successful    Theatre   Manager.  .  .  120." 

Music  for  the  Picture 1215 

National    Association    Gets    Onto    Stride    on 

Censorship     1  los 

N'ews  of  Los  Angeles  and  Vicinity 11K5 

Official   Pictures   Still   Available 1107 

Open  Letter  to  Sullivan  and   Niblo 1170 

Pacini   to   Build   Large   House   in   Kenosha.  .1190 
Park  Rebooks   "Salome"   to   Satisfy  Patrons' 

Demand    1201 

Pays    Tribute    to    Fallen    Heroes 1170 

Personal    and    Otherwise    1176 

"Peggy    Does    Her    Darnedest"     (Metro) ....  1243 

Pierce,    Carl.    Brings    Good    Reports 1100 

Photoplaywrlght,   The    1214 

TO  ADVERTISERS  — 

MFRS.  OP  MOVING  PICTURES 

Arrow    Film    Corp 1145 

Essanav    Film    Mf g\    Co 1 1  23 

Exhibitors'    Mutual    Dlstrib.    Corp 1153 

Famous  Players-Lasky  Corp 1146-47 

First  National   Exhibitors  Cir.   Inc 1159 

Fox   Film   Corp 1160-63 

Gaumont   Co 1139 

Goklwvn  Pic.  Corp.  Colored   Insert.  .  1135-38 

Haworth   Pic.    Corp 1246 

Independent    Sales    Corp 1132 

Inter-Ocean    Film    Corp 1158 

Jewel     Prod.,    Inc 1130-31 

Macauley   Photoplays  Co 1154-57 

Metro   Pic.   Corp 1140-44 

Palmer   Photo    Play   Corp 1246 

Pathe     Exchange,     Inc.     Colored     Insert 

American   Film    Co.,   Inc '...1151 

Robertson-Cole  Co 1150 

Select   Tic.   Corp 1133 

Selznick  Pic.  Corp 1126 

Triangle  Dlstrib.  Corp 1 13  J 

Universal    Film    Mfg.   Co 1128-29 

Vitagraph   Co 1148-49 

W.    W.    Hodkinson    Corp 1152 


'Prodigal  Liar,  The"  (Exhibitors'  Mutual)  1211 
Frcauiirs     :nd  Distributors    Niws  1  ,'; 

Projection    Department    ,  121(1 

Rambles   'Round   Filmtown  117-; 

Raw    Meat    Was    Fed n-yl 

Reviews    and    Advertising    Aids..         1240 

Rice,    M.,   of   Milwaukee,    Will    Build   in   Osii- 

kosh    1  joo 

Rothapfel  Program  Gets  Indorsement.., ... .'.1200 
Rothapfel,  S.  L.,  Addresses  Columbia  Cinema 

Composers     .  1173 

Rubbernecking  in  Filmland    '.'..!'.'..'.  .  .  !  1183 

"Scarlet  Shadows,  The"  (Universal)....  1244 
Seattle  Theatres  Closed  Five  Davs  by  Strike.  1188 
Seek     to     Secure     Repeal     of     the     Daylight 

Saving   Law    ' H65 

Sherrill   Has   Some   Do's  and    Don 't's. .....'  '.  1201 

Shoots    Bullet   Under   Mix's   Tie 1105 

Sidney.      Louis     K..      Managers      St.      Louis 

Screen    Theatres H87 

Simplex  Art  Triumphs  on  Peace  Ship.  .....  !ll98 

Smith,    Pete,   Joins   Benedicts    1176 

Spoor,  H.  A.,  of  London's  Essanav  Here...  1189 
"Still  Alarm,  The"  Not  So  Quiet  at   Collins' 

Liberty     1200 

Stops   Use   of   Short   Roosevelt   Film 1?70 

St.   Louis  Will   Have  Elaborate  House 1221 

Sunday  Closing  Question  Up  in  Ohio 1106 

Sunday   Closing  Discussed    1182 

Takes   Steps   to  Suppress   Trade  Evils 1196 

Tax   Law   Hits  Theatres 1102 

Test   San-ples  of  New  Film   Containers 1101 

Theatrical  League  Accepts  Rebate  Offer.  ...  1171 

Theatre  Building  Reviving  in  Texas 1165 

Tips  for  the  House  Manager 1213 

To  Exhibitors  of  New  York  State 1168 

Too  Much  War  Stuff,  Says  Nichols 1180 

Trade  Showings  Go  Big  in  Des  Moines.  ...  1225 
Trio    of     Barrymores     in     "Peter    Ibbetson" 

Picture     1191 

"Two  Brides"  (Paramount)    1243 

Tunstall,  E.  G.,  to  Manage  St.  Paul's  Liberty.  1204 

"Unpardonable  Sin,  The"  Goes  Out  on  State 
Rights    H98 

Van,    Wally,    to   Direct    for    Rothapfel 1104 

Vitagraph    to    Release    Anita    Stewart    Pic- 
ture      1178 

Vitagraph    Issues    Plan    Book    for    "Man    of 

Might"   Serial    1191 

Weighing  "The  Lion  and  the  Mouse" 1181 

Will    Soon    Begin    Work   on    Studios   at    San 
Francisco 1166 

MlSCELLANEOl  S 

Automatic   T.   S.   &   C.    It.    Co 1251 

P.ioscope,   The    1246 

cinema,    The    1245 

Classified  Advertisements   1249 

Eastman    Kodak    Co 1253 

La  Cinematografla  Italians 1251 

Moore,    Wm.    N 1253 

M.   P.   Directory  Co 1251 

National    Ticket    Co 1246 

Williams,    A.     F 1246 

MOVING   PICTURE   CAMERAS 

Burke  &  James,  Inc 1253 

M.    P.   Apparatus    Co 1254 

PROJECTION     MCH.     MFRS. 

He   Vry    Corp 1251 

Power,    Nicholas,    Co 1256 

Precision   Mch.   Co 1255 

PROJECTION    SCREEN    MFRS. 

Gold    King   Screen    Co 1245 


The  Advertisers  Who  Use  the  Columns  of  The  Moving  Picture  World 
Represent  the  "  Class  "  of  the  Industry 

We  Exercise  a  Strict  Supervision  Over  the  Business  Announcements  Which  We  Print 
This  Protects  the  Prospective  Purchaser  It  Also  Adds  Force  to  Our  Advertisers'  Messages 


THB  MEW  vOBK 
arch  1,  191^^5^ 


THE    MOVING    PICTURE    WORLD 


116: 


THEATRE   BUILDING  REVIVING    IN  TEXAS 

Big  Houses  Projected  in  Nearly  All  Large  Cities — 
Many  of  the  Smaller  Towns  Start   Construction 


TEXAS  is  entering  into  an  era  of 
theatre  building.  Almost  every 
large  city  in  the  state  has  pro- 
jects for  the  construction  of  modern 
and  up-to-date  picture  theatres  under 
consideration  and  in  many  of  the  smaller 
towns  work  has  already  started  on  new 
playhouses,  now  that  building  restric- 
tions incidental  to  war  time  have  been 
removed. 

Plans  are  being  formulated  by  a  com- 
pany of  Dallas  business  men  for  the 
construction  of  a  theatre  and  hotel 
building  to  cost  $1,000,000  on  a  building 
site  near  the  center  of  the  Dallas  busi- 
ness district.  As  soon  as  financial  ar- 
rangements are  completed  announce- 
ment of  the  full  details  of  this  structure 
will    be    made. 

In  Fort  Worth,  following  the  an- 
nouncement   that    the    Citizens    Amuse- 


ment Company  were  going  to  put  $600.- 
000  into  a  theatre  and  office  building 
comes  the  statement  that  yet  another 
big  moving  picture  theatre  is  to  be 
built.  Pierre  C.  Levy  of  the  Hippo- 
drome Theatre,  Fort  Worth,  has  determ- 
ined to  put  a  few  of  the  dollars  he  has 
coined  in  the  oil  game  into  a  big  pic- 
ture house  for  his  home  city.  He  has 
purchased  two  lots  in  the  heart  of  Fort 
Worth's  business  section  and  will  erect 
a  modern  theatre  and  an  eight-story  of- 
fice building.  W.  R.  Mitchell  of  Fort 
Worth  is  also  interested  with  him  in 
the   undertaking. 

From  San  Antonio  comes  the  report 
that  local  interests  are  contemplating 
the  erection  of  a  $100,000  moving  picture 
theatre  there  although  nothing  definite 
has  been  done  in  regard  to  the  matter 
as  vet. 


Seek  to  Secure  Repeal  of 

the  Daylight  Saving  Law 

AN  effort  is  being  made  in  Congress 
to  secure  the  repeal  of  the  day- 
light saving  law.  A  bill  has  been 
introduced  into  the  House  by  Congress- 
man C.  William  Ramseyer,  of  Iowa,  to 
prevent  changing  the  time  on  March  30, 
as  will  be  done  under  this  law. 

The  motion  picture  men  of  the  coun- 
try have  been  opposed  to  the  law  be- 
cause of  its  effect  upon  their  business. 
It  was  found  last  year  everywhere  that 
the  outdoor  motion  pictures  theatres 
suffered  and  they  were  much  fewer  in 
Washington  than  in  preceding  years. 
Of  course,  the  exhibitors  had  to  wait 
until  an  hour  later  than  on  the  same 
day  of  the  preceding  year  until  it  was 
dark  enough  to  proceed  with  their  ex- 
hibitions of  photoplays. 

The  regular  motion  picture  theatres 
suffered  also,  for  people  did  not  care 
about  going  to  the  shows  before  dark 
and  the  first  two  shows  of  the  evening 
were  lightly  attended. 


by  a  pipe  organ  and  a  large  orchestra. 
The  lobbies  are  to  be  handsomely  dec- 
orated and  lined  with  mirrors. 

Apropos  of  the  name  of  the  theatre, 
a  large  electric  sign,  22  feet  wide  and 
18  inches  high,  with  raised  gold  letters, 
the  whole  surmounted  by  a  spread  eagle 
with  wings  8  feet  from  tip  to  tip,  will 
decorate  the  front  of  the  theatre  and 
make  the  most  attractive  electric  dis- 
play in  the  city.  The  Victory  will  open 
March  1. 


Boyd  to  Open  Victory 

Theatre  in  Blytheville 

JIMMIE  BOYD,  popular  theatrical 
manager  of  Blytheville,  Ark.,  re- 
cently made  a  trip  to  Chicago, 
where  he  purchased  equipment  for  his 
new  moving  picture  theatre,  the  Victory. 
Jimmie  assures  the  people  of  Blythe- 
ville that  the  Victory  will  live  up  to 
the  most  modern  standards  of  construc- 
tion and  will  have  all  the  comforts 
possible. 

The  color  scheme  of  the  theatre  will 
be  forest  green.  The  music  to  accom- 
pany   the    photoplays    will    be    supplied 


Luncheon  Marks  Return 

of  Capellani  to  Pathe 

MONDAY  afternoon,  at  the  Cafe 
Boulevard,  Adolphe  Osso  gave  a 
luncheon  in  honor  of  Albert  Cap- 
ellani who  had  returned,  but  the  day  be- 
fore, from  activities  that  have  for  a 
long  time  kept  him  busy  in  Hollywood, 
Cal.  The  affair  was  intended  to  mark 
the  return  of  Director  Capellani  to  the 
house  of  Pathe — the  firm  that  originally 
brought  him  to  America  from  Paris. 

Mr.  Capellani  had  but  recently  finished 
his  engagement  with  Metro,  where  he 
has  lately  been  directing  Nazimova  and 
now  goes  into  business  for  himself  as 
head  of  the  Albert  Capellani  Produc- 
tions, Inc.,  the  product  to  be  distribu- 
ted through  Pathe  exchanges.  June  Cap- 
rice will  be  his  first  star,  and  at  the 
luncheon  the  screen  queen  declared  she 
was  happy  to  have  such  an  able  director 
for  her  future  undertakings. 

There  was  a  large  and  representative 
party  assembled  on  invitation  of  Allan 
Rock,  extended  in  behalf  of  Mr.  Osso, 
and  the  affair  was  promoted  to  a  most 
successful  conclusion.  The  luncheon  it- 
self was  most  appetizing,  and  the 
speeches    made   by   Mr.   Capellani,   Miss 


Caprice  and  Leslie  Mason,  who  voiced 
the  appreciation  of  the  trade  press  rep- 
resentatives who  were  present,  added  an 
engaging  element  of  friendliness  that 
made  the  occasion  one  to  be  pleasantly 
recalled. 


Chaplin  Gives  Up  Plan 

of  European  Business  Trip 

CHARLIE  CHAPLIN  has  abandoned 
his  announced  intention  of  going 
to  Europe  on  a  combined  business 
and  pleasure  trip.  Instead,  he  has  re- 
opened his  studio  and'  production  activ- 
ity on  the  fourth  of  his  releases  through 
First  National  Exhibitors'  Circuit  is  well 
under  way. 

"Sunnyside,"  which  is  to  be  his  third 
release  through  the  Circuit  Theatres, 
is  in  the  cutting  room,  receiving  the 
final  touches. 

In  his  fourth  production,  according 
to  advices  received  from  the  West  Coast, 
Chaplin  plays  a  new  role,  entirely  dif- 
ferent from  the  character  graced  by  a 
wobbly  cane,  shrub  mustache  and  rest- 
less  derby. 

Mr.  Chaplin  hopes  to  complete  his 
contract  with  First  National  at  the  end 
of  ten  months,  and  has  made  his  plans 
to  schedule  production  work  in  a  way 
that  will  make  this  possible.  Including 
the  release  on  which  he  has  just  started, 
five  more  comedies  are  to  be  delivered 
by  him  to  the  Circuit  under  the  present 
agreement. 


Laemmle  Predicts  Year  of 
Tremendous  Development 

CARL  LAEMMLE,  president  of  Uni- 
versal, is  headed  westward  on  one 
of  his  frequent  visits  to  Universal 
City.  Mr.  Laemmle,  as  he  has  already 
announced,  holds  that  the  next  twelve 
months  will  see  a  tremendous  develop- 
ment in  the  film  industry.  "It  is  to  be," 
he  said  on  the  eve  of  his  departure,  "the 
most  prosperous  and  in  many  respects 
the  most  significant  year  in  the  history 
of    film   production. 

"The  public  has  been  taught  by  the 
war  to  place  a  high  value  on  the  screen. 
Incidentally,  it  is  to  be  remarked  also 
that  the  public  taste  for  better  screen 
production  has  advanced  tremendously. 
Producers  who  fail  to  recognize  this 
fact  and  the  exhibitors  who  fail  to  ap- 
preciate it  are  doomed.  The  public  de- 
mands not  merely  celebrated  names,  but, 
what  is  more  to  the  point,  excellent  act- 
ing. It  demands  plausible,  interesting, 
absorbing  comedies  and  dramas.  In  a 
word,  it   demands   quality." 

Just  before  Mr.  Laemmle's  departure 
he  announced  the  appointment  of  Tark- 
ington  Baker  as  general  manager.  Mr. 
Baker  heretofore  has  been  at  the  head 
of  Universale   publicity  department. 


1166 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


INDIANA    SENATE    PASSES    SUNDAY    BILL 

Votes  Favorably  on  McCray  Measure   Permitting 
Showing  of  Pictures  on  the  Sabbath  After  1 :30  P.  M. 


As  usual  the  ministers  take  the  stand 
that  pictures  should  not  be  shown  re- 
gardless of  whether  the  hours  conflict 
with  church  services,  endeavoring  to 
block  every  attempt  of  Sunday  recrea- 
tion. 


Indianapolis,  February  18. 
The  Senate  today,  by  a  vote  of  30 
to  16,  four  members  being  absent, 
passed  to  engrossment  the  Sunday 
bill.  This  action  is  looked  upon  by 
motion  picture  men  as  being  fairly 
representative  of  the  views  of  In- 
diana legislators  on  this  question. 


INDIANA'S  Sunday  motion  picture 
bill,  known  as  the  McCray  measure, 
was,  with  certain  amendments,  pre- 
sented favorably  to  the  Senate  on  Fri- 
day, February  14,  by  the  committee  on 
rights  and  privileges,  which  has  had  it 
under  consideration. 

The  amendments,  as  explained  by 
Senator  Franklin  McCray,  the  author 
of  the  measure,  shift  to  the  motion  pic- 
ture interests  the  burden  of  obtaining 
permission  from  the  authorities  to  ex- 
hibit motion  pictures  on  Sundays.  The 
report  was  concurred  in,  with  one  nega- 
tive vote  by  Senator  Bracken. 

The  bill  has  been  entirely  rewritten 
relating  to  the  moving  picture  pro- 
visions as  shown  by  the  amendments 
adopted,  which  include  the  addition  of 
an  emergency  clause.  The  bill  as  it  now 
stands  amends  Section  1  of  an  act  con- 


cerning public  offenses  passed  in  1905 
by  adding  the  provisions  relating  to  mo- 
tion picture  exhibitors.  The  part  relat- 
ing to  the  exhibitors,  as  amended,  is  as 
follows : 

"Provided,  further,  that  nothing  in 
this  act  shall  be  construed  to  prohibit 
the  operation  of  motion  picture  exhibi- 
tions of  a  historical,  moral  or  educa- 
tional nature,  in  any  city  or  town  after 
the  hour  of  1 :30  p.  m.  on  the  first  day 
of  the  week,  commonly  called  Sunday, 
provided  the  same  shall  be  authorized 
by  the  common  council  or  town  board 
of  such  city  or  town. 

"Section  2.  The  operation  of  motion 
picture  shows  shall  on  all  days  be  under 
the  supervision  of  the  mayor  of  each 
city  and  the  board  of  trustees  of  each 
town  in  the  state,  and  the  mayor  of 
any  city  and  the  board  of  trustees  of 
any  incorporated  town  are  hereby  given 
the  power  to  prohibit  in  whole  or  in 
part  any  such  moving  picture  show, 
when  in  their  judgment  such  show  is 
lewd,  obscene  or  immoral. 

"Section  3.  Whereas  an  emergency 
exists  for  the  immediate  taking  effect 
of  this  act,  the  same  shall  be  in  full 
force  from  and  after  its  passage." 


Will  Soon  Begin  Work  on 
Studios  at  San  Francisco 

A  SITE  for  the  Bentley  studios,  to 
be  used  by  the  Belle  Bennett  Pic- 
tures Company  and  other  produc- 
ing concerns,  has  been  secured  at  Nine- 
teenth avenue  and  Sloat  Boulevard,  San 
Francisco,  and  construction  work  on  the 
big  project  will  be  commenced  as  soon 
as  contracts  can  be  awarded  and  ma- 
terial assembled.  The  lay-out  of  the 
grounds,  which  comprise  thirty  acres, 
has  already  been  completed  and  plans 
have  been  prepared  for  most  of  the 
buildings. 

The  location  is  near  the  beautiful 
new  residence  district  recently  made 
accessible  by  a  $4,000,000  municipal  tun- 
nel and  is  close  to  the  golf  links,  Sutro 
Forest,  Lake  Merced  and  the  ocean.  It 
is  also  on  the  highway  leading  to  the 
wonderful  scenic  districts  of  the  Pen- 
insula. 

The  plans  for  the  plant  include  the 
erection  of  four  glass  inclosed  studios, 
the  largest  to  cover  an  area  of  ISO  by  500 
feet;  a  huge  open  air  studio,  a  large 
administration  building,  with  other  facil- 
ities capable  of  caring  for  twenty  com- 
panies. The  production  of  short  sub- 
jects will  be  commenced  before  the 
large  studios  are  ready  for  use,  one 
company  being  about  ready  to  begin 
work. 


charges  by  the  exhibitor,  abolishment  of 
credits  and  late  cancellations,  and  rules 
against  the  holding  of  films,  and  changes 
in   bookings. 

Up  to  the  present  time  there  has  been 
an  enormous  loss  through  unpaid  ac- 
counts and  through  failure  of  exhibitors 
to  return  films  as  soon  as  possible  after 
showing,  the  exchange  men  assert. 

Compliance  with  the  rules  will  elim- 
inate many  existing  evils  and  in  the  long 
run  will  mean  a  big  saving  for  the  ex- 
hibitor. 


Fight     Bill     Granting     Sunday     Shows. 

Throughout  Indiana  a  storm  of  pro- 
test is  being  raised  by  ministerial  or- 
ganizations, mothers'  clubs,  and  civic 
organizations  against  the  proposed 
legislative  enactment  which  would  again 
permit  the  showing  of  moving  pictures 
during    certain    hours    on    the    Sabbath. 


Minneapolis  Film  Board  to 
Enforce  New  Trade  Rules 

THE  Minneapolis  Film  Board  of 
Trade,  made  up  of  practically 
every  exchange  in  Minneapolis, 
has  announced  that,  beginning  on  March 
3,  it  will  enforce  strict  adherence  to  a 
set  of  five  new  trade  rules  compelling 
exhibitors  to  live  up  to  their  contracts 
in  all  respects. 

The  new  regulations  include  provisions 
for  the  payment  of  film  transportation 


Hart  Declares  Himself  Out  of 
United  Artists'  Combine 

WILLIAM  S.  HART  will  not  be 
a.  member  of  the  United  Art- 
ists' Association,  composed 
of  Douglas  Fairbanks,  D-  W.  Grif- 
fith, Charles  Chaplin  and  Mary  Pick- 
ford.  Last  week,  when  the  five  stars 
met  to  complete  their  final  arrange- 
ments binding  themselves  to  a  three- 
year  period,  Mr.  Hart  stated  that  he 
was  undecided  in  the  matter  and 
did  not  sign  the  contracts.  Since 
that  time  he  has  given  out  the  an- 
nouncement that  he  will  not  be  af- 
filiated with  the  combine,  with  the 
statement  that  he  is  in  complete 
sympathy  with  the  movement  and 
thoroughly  approves  of  the  spirit 
that  actuates  the  other  stars.  The 
length  of  time  the  Contracts  are  to 
run  is  the  reason  he  ascribes  for  de- 
clining to  join  them. 


California  Film  Body 

to  Fight  Adverse  Bills 

A  SPECIAL  meeting  of  the  United 
Motion  Picture  Industries  oi 
Northern  California  was  held  dur- 
ing the  luncheon  hour  at  the  Palace  Ho- 
tel on  January  31  to  take  up  the  mat- 
ter of  adverse  legislation  which  has  al- 
ready cropped  up  at  Sacramento.  All  of 
the  film  exchanges  were  represented 
and  in  addition  about  sixty  exhibitors 
were  on  hand,  many  of  the  latter  tak- 
ing advantage  of  the  opportunity  to 
join  the  organization. 

The  proposed  Sunday  closing  law,  the 
restrictions  on  the  sale  of  tickets  un- 
less seats  were  available  and  proposed 
changes  in  the  eight  hour  law  for  wom- 
en came  in  for  attention,  and  it  was  de- 
cided to  appoint  a  legislative  commit- 
tee to  keep  in  touch  with  developments 
and  to  conduct  a  fight  at  Sacramento 
against  them,  if  necessary. 

The  committee  is  as  follows:  Eugene 
H.  Roth,  of  the  California  and  Portola 
theatres  ;  Herman  Wobber,  district  man- 
ager of  the  Famous  Players-Lasky  Cor- 
poration ;  Aaron  Goldberg,  of  the  Peer- 
less and  Central  theatres ;  Louis  Reich- 
ert,  manager  of  the  local  Metro  office, 
and  Norman  A.  Eisner,  secretary  of  the 
United  Motion  Picture  Industries  of 
Northern    California. 


Sunday  Closing  Question 
Again  Looms  Up  in  Ohio 

THE  question  of  Sunday  opening 
has  come  to  the  front  in  Ohio 
from  several  different  angles  dur- 
ing the  past  few  weeks.  The  meeting 
of  the  Legislature  at  Columbus  brought 
up  the  question,  as  it  was  anticipated 
that  a  fight  would  be  made  for  a  more 
stringent  Sunday  closing  law,  on  the 
one  hand,  and,  on  the  other,  for  a 
measure  exempting  photoplay  houses 
from  the  present  ancient  statute  on  the 
subject.  Representative  Hinchey,  of 
Seneca  county,  has  introduced  a  bill 
covering  the  latter  point,  specifically 
stating  that  moving  picture  theatres 
are  not  to  be  held  to  be  within  the  pres- 
ent law.  It  is  said  that  this  measure 
will  be  vigorously  fought  by  the  reform 
elements,  although  the  law  has  been 
enforced  in  only  a  few  places,  and  in 
none  of  the  larger  cities,  and  its  repeal 
as  to  the  theatre  would  be  in  line 
with  public  sentiment. 

In  Cincinnati  the  question  has  come 
up  in  another  way,  as  a  result  of  the 
efforts  by  bakery  workers  to  have 
bakeshops  closed  on  Sundays.  They 
approached  the  subject  by  asking  the 
city  council  to  declare  Sunday  a  holi- 
day, thus  making  labor  illegal;  and  while 
it  is  not  stated  that  there  is  any  inten- 
tion to  make  such  an  ordinance,  if 
passed,  applicable  to  the  theatres,  some 
fear  has  been  expressed  that  this  might 
possibly  be  done,  to  the  detriment  of 
the  exhibitors,  who  already  have  enough 
to  contend  with  in  the  matter  of  adverse 
legislation. 


March  1,  1919 


THE     MOVING     PICTURE    WORLD 


1167 


MOUNTAINEERS    GO    FAR   TO    SEE    FILMS 

Kentuckians  Travel  Afoot  and  Muleback  to 
Reach  Theatres — Coal  Has  the  Right  of  Way 


THE  mountain  regions  of  Eastern 
Kentucky,  until  five  years  ago  the 
wildest  and  least  accessible  terri- 
tories of  the  United  States,  have  under- 
gone the  most  remarkable  transforma- 
tion of  any  section  of  the  country  and 
the  moving  picture  has  had  a  splendid 
share  in  the  work.  Civilization  has  tri- 
umphed and  films  have  helped. 

George  Starkey,  representative  of  the 
Big  Feature  Rights  Corporation  of 
Louisville,  Ky.,  has  just  been  on  a  trip 
to  Eastern  Kentucky.  He  was  at  Haz- 
ard recently  and  having  a  little  time  to 
spare  decided  to  take  a  trip  to  Lothair. 
He  had  to  "hoof  it,"  as  traveling  facili- 
ties are  still  limited,  the  building  of  the 
railroads  so  far  having  been  restricted 
to  those  required  for  bringing  out  coal. 
Human  beings  still  have  to  make  their 
way  as  best  they  can.  Coal  has  the 
right  of  way. 

Mr.  Starkey  made  his  way  to  Lothair 
over  a  road  that  was  perpendicular 
most  of  the  way,  he  says.  But  when 
he  entered  Mr.  Speaks'  picture  theatre 
at  Lothair  he  thought  he  was  in  an  of- 
fice of  the  First  National  Exhibitors' 
Circuit.  There  was  a  sheet  of  "Persh- 
ing's Crusaders,"  a  sheet  of  "Tarzan  of 
the  Apes,"  and  a  six-sheet  of  Charlie 
Chaplin    in    "Shoulder   Arms." 

Jenkins,  Kentucky,  is  chief  of  the 
"made  to  order"  towns  of  the  moun- 
tains. The  Consolidation  Coal  Com- 
pany, when  it  opened  its  mines  there, 
laid  out  a  plan  for  the  entire  town  and 
then  had  it  built.  This  was  five  years 
ago.  Recently,  Mr.  Starkey  reports, 
"Shoulder  Arms"  showed  at  one  exhibi- 
tion in  Jenkins  to  502  adults  and  75  chil- 
dren, at  15  and  25  cent  prices  and  with 
influenza   raging. 

Horseback   Trips    to    the    Screen. 

Tony  Zellers,  who  has  picture  houses 
at  Hazard  and  Quicksand,  Ky.,  is  so 
strong  for  the  "Tarzan  of  the  Apes"  that 
he  has  booked  "The  Romance  of  Tar- 
zan" and  is  planning  a  real  advertising 
campaign  which  will  include  half-page 
and  full-page  ads  in  the  papers  in  his 
section.  All  the  mountain  people  flock 
to  the  pictures. 

People  who  have  to  ride  in  the  sub- 
way to  get  to  a  picture  theatre  in  New 
York  shouldn't  complain.  A  moun- 
taineer   will    walk    or    will    ride    a    mule 


ten  miles  over  the  mountain  roads  to 
see  a  picture.  He  will  do  more  than 
that.  He  will  make  a  journey  that 
means  a  day  coming  and  a  day  going 
home.  Men,  women  and  children  don't 
hesitate. 

"Virtuous  Wives"  is  to  be  seen  in  the 
mountains.  A.  W.  Jordan  has  booked 
it.  He  has  charge  of  the  bookings  for 
four  mining  towns,  Jenkins,  McRoberts, 
Burdine   and   Dunham. 

The  motion  picture  is  the  magician 
that  brings  all  the  world  to  these  people 
and  is  providing  them  this  entertain- 
ment. 


George    Walsh    To    Appear   at    Benefit. 

George  Walsh,  the  William  Fox  star, 
will  be  one  of  the  guests  at  the  fourth 
annual  ball  and  entertainment  to  be 
given  for  the  Israel  Orphans'  Asylum, 
274  Second  street,  at  the  New  Star  Casi- 
no, 107th  street  and  Lexington  avenue, 
New  York,  under  the  direction  of  Judge 
Gustav  Hartman,  president  of  the  Board 
of  Directors  of  the  asylum.  The  pro- 
ceeds of  the  affair  will  go  to  the  main- 
tenance of  the  institution. 

A  program  of  eight  vaudeville  acts, 
obtained  through  the  courtesy  of  Wil- 
liam Fox,  will  be  given,  after  which 
there  will  be  general  dancing. 


Oscar  J.  Lynch  Joins 

J.  V.  Ritchey's  Forces 

OSCAR  J.  LYNCH,  for  fifteen  years 
associated  with  the  Otis  Litho- 
graphing Company  as  New  York 
representative,  has  joined  the  staff  of 
the  J.  V.  Ritchey  Lithograph  Corpora- 
tion, which  is  allied  with  the  Greenwich 
Lithographing  Co.,  as  sales  representa- 
tive. 

Mr.  Lynch  has  been  actively  connected 
with  the  poster  business  for  upward 
of  twenty-five  years,  and  is  considered 
an  authority  in  this  particular  line  of 
endeavor.  Although  not  a  practical  art- 
ist, his  judgment  has  many  times  been 
sought  in  connection  with  the  getting 
out  of  poster  displays  in  connection  with 
theatrical  and  also  picture  attractions. 
His  connection  with  the  J.  V.  Ritchey 
Corporation  is  but  another  progressive 
move    on    the    part    of    that    concern    in 


securing  as  a  part  of  its  staff  the  best 
talent  possible,  whether  it  be  in  the  act- 
ual making  of  the  lithographs  or  in 
their  sales  end.  J.  V.  Ritchey  personally 
supervises  all  the  work  that  goes 
through  his  plant,  leaving  the  financial 
end  of  his  business  in  the  charge  of 
I.  Wolf,  the  treasurer  of  the  company, 
whose  association  with  large  financial 
institutions  in  upper  New  York,  qualifies 
him  for  the  undertaking  of  his  new  asso- 
ciations. 

An  unusual  course  to  be  followed  by 
the  Ritchey  Corporation  is  to  conduct 
a  large  national  campaign  which  shall 
consist  not  alone  in  exploiting  posters 
made  by  that  company  but  also  to  im- 
press upon  exhibitors  the  necessity  of 
proper  poster  display  and  the  proper 
use  of  lithographs. 


Curwood-Shipman  Company 
Seek  Canadian  Studios 

THE  Board  of  Trade  of  Calgary,  Al- 
berta, has  indorsed  a  proposition 
laid  before  it  for  the  establish- 
ment of  headquarters  in  Calgary  of  the 
Curwood-Shipman  Film  Company  for 
the  production  of  outdoor  pictures  in 
which  Nell  Shipman  is  to  be  starred. 

The  matter  was  laid  before  the  Cal- 
gary Board  before  a  recent  meeting 
and  the  plan  has  just  been  indorsed.  It 
is  expected  that  a  studio  and  laboratory 
will  be  built  at  Calgary  immediately 
and  local  interests  have  promised  sup- 
port. 

The  names  of  several  players  promi- 
nent in  the  moving  picture  industry 
have  been  mentioned  in  connection 
with  the  cast  which  is  to  support  Miss 
Shipman,  who  herself  calls  Victoria,  B. 
C,  her  home  city.  Those  named  include 
Grace  Cunard,  Walker  Whiteside,  Mar- 
jorie  Rambeau  and  Cleo  Madison. 
Whiteside  recently  appeared  in  Toronto 
with  a  stage  play. 

Ernest  Shipman  has  already  been  on 
the  ground  for  a  considerable  time  for 
organization  purposes  and  James  Oliver 
("urwood,  a  Canadian  fiction  writer,  has 
been   lined  up  for   scenarios. 


To    Hold    Weekly    Showings. 

The  Exhibitors  Mutual  Distributing 
Corporation  has  arranged  to  hold  a 
weekly  exhibition  of  current  releases  for 
the  benefit  of  the  trade  and  press  and 
will  stage  a  picture  every  Monday  aft- 
ernoon in  Wurlitzer  Hall,  120  West  41st 
street,  New  York.  All  exhibitors  are 
invited  to  these  showings. 


\//\y\y\yyy\y\y\y^\yTkr)&\/^X!rvrwww^\yw\/\yww^ 


Augustus  Thomas.  George    Irving.  Leah  Baird.  Harry  Raver. 

Author,  Director,  Star  and   Producer   of  Artco   Productions,   Inc. 


1168 


THE    MOVING    PICTURE    WORLD 


March   1,  1919 


To  Exhibitors  of  New  York  State 

LIKE  the  summons  of  the  fiery  cross  to  the  clans  of  old  Scotland,  comes 
the  state-wide  call  to  arms  upon  the  motion  picture  exhibitors  of  New 
York.  Whether  members  of  the  State  Exhibitors'  League  or  not,  motion 
picture  showmen  from  all  corners  of  the  Empire  State  are  expected  to  gather 
at  the  convention  of  New  York  State  exhibitors  at  the  Onondaga  Hotel,  Syracuse, 
on  February  26. 

Threatened  taxation,  new  and  severe  state  censorship,  and  other  vital  prob- 
lems are  to  be  discussed,  and  the  voice  and  vote  of  every  New  York  exhibitor 
is  needed  to  put  through  convention  legislation,  initiating  the  fight  which  is 
bound  to  come  in  the  Albany  assembly.  This  is  the  call  which  Sidney  S.  Cohen 
and  S.  I.  Berman,  president  and  secretary,  respectively,  of  the  New  York  State 
Exhibitors'   League,   have  sent  trumpeting  to  all  parts   of  the  state. 

"This  is  the  supreme  moment  for  making  a  united  and  impressive  demon- 
stration, if  not  for  ourselves,  then  for  our  patrons,"  urges  Mr.  Cohen.  "We 
earnestly  desire  your  counsel  and  support,  whether  you  are  the  owner  of  a 
large  house  or  a  small  one." 

Considering  the  fact  that  the  "reform"  element  in  Albany  is  about  to  initiate 
legislation  putting  the  censorship  of  films  under  the  State  Board  of  Regents, 
this  call  for  united  effort  on  the  part  of  New  York's  exhibitors  is  not  only 
timely,  but  of  absolute  necessity. 

From  all  reports  the  convention  promises  to  have  the  large  attendance  it 
deserves.  Prominent  exhibitors  are  preparing  to  arrive  in  Syracuse  some  time 
in  advance  of  the  opening,  of  the  convention,  in  order  to  get  as  much  accom- 
plished as  possible.  Mr.  Cohen,  who  is  driving  plans  ahead  with  great  energy, 
will  be  on  hand  early. 

John  Wittman,  president  of  the  Bronx  Exhibitors'  League,  and  Henry  Coles, 
the  secretary,  with  three  other  delegates,  will  leave  for  Syracuse  on  February 
25.  Sam  Berman,  the  league  secretary;  John  Manheimer,  and  many  other 
Brooklyn  exhibitors  will   do  likewise. 

Representatives  from  Buffalo,  Rochester,  Utica,  Binghamton,  Albany  and 
other  cities  already  have  secured  reservations  at  the  Onondaga  Hotel,  where 
at  11   A.  M.,  on  February  26,  the  convention  will  open. 

//'  you  are  on  exhibitor  of  motion  pictures  in  New  York  State,  you  are  urged 
tii  go   to  Syracuse  and  help   transact  business  that  is  very  much  yours. 


Branham's  Surprise  Stunt 
on  Goldwyn  Film  Goes  Big 

IT'S  all  in  how  you  do  it,  and  when 
you  do  it.  Charles  Branham,  man- 
ager of  the  Majestic  Theatre,  Detroit, 
proved  this  in  his  presentation  of 
Madge  Kennedy  in  her  second  Star  se- 
ries release,  "A  Perfect  Lady." 

Having  familiarized  himself  with  the 
plot  of  the  story  and  the  important 
features  of  the  play,  Manager  Branham 
proceeded  to  spring  a  surprise  on  the 
theatregoers  of  Detroit. 

Madge  Kennedy  has  the  role  of  a 
burlesque  queen  in  the  play.  In  reel 
one  she  appears  in  soubrette  costume, 
dancing  and  singing  behind  the  foot- 
lights, surrounded  by  chorus  girls.  Dur- 
ing the  height  of  this  scene  on  the 
screen,  the  Majestic  operator  "ceased 
firing,"  the  screen  was  raised  and  there 
appeared  on  the  stage  of  the  Majestic 
real  flesh-and-blood  chorus  girls,  danc- 
ing and  singing  to  the  tune  of  "Dark- 
town  Strutter's  Ball"  and  headed  by  a 
soubrette  as  near  as  possible  to  the 
looks  and  physique  of  Miss  Kennedy. 
The  house  went  wild. 

The  stage  stunt  lasted  about  five 
minutes.  There  were  several  encores 
and  then  down  came  the  screen,  click 
went  the  operator — and  the  picture  was 
on  again,  just  where  it  left  off. 


the  leading  role  in  the  William  Gillette 
play,  the  screen  rights  to  which  were 
recently  acquired.  The  picture  will  be  a 
Paramount-Artcraft  Special,  with  a  care- 
fully selected  cast. 

"Secret  Service,"  known  as  one  of  the 
greatest  successes  in  the  history  of  the 
stage,  was  first  produced  in  this  coun- 
try in  1898  at  the  Garrick  Theatre,  New 
York,  with  Mr.  Gillette,  the  author,  in 
the  leading  role.  The  previous  year  he 
had    presented   the   play   in    London. 


Kashin     Rebooks    "Shoulder    Arms." 

M.  Kashin,  managing  director  of  the 
Broadway  Theatre,  New  York,  this  week 
began  playing  a  return  engagement  on 
"Shoulder  Arms"  for  an  indefinite 
period. 

Mr.  Chaplin's  second  release  through 
the  First  National  Exhibitors'  Circuit 
concluded  a  six  weeks'  run  at  the  Broad- 
way on  December  14,  1918,  with  every 
performance  for  the  total  of  forty-two 
days  given  to  a  capacity  audience. 

While  he  did  not  make  a  definite 
statement,  Mr.  Kashin  intimated  that  it 
was  his  intention  to  continue  "Shoulder 
Arms"  at  the  Broadway  until  the  release 
of  the  third  First  National  Chaplin 
comedy. 


Capt.    Warwick    for    "Sweet    Service." 

Captain  Robert  Warwick  will  appear 
in  "Secret  Service"  under  Famous  Play- 
ers-Lasky  auspices.  This  announcement 
is  made  by  Jesse  L.  Lasky,  who,  just 
before  leaving  for  California,  signed  a 
contract    with    Capt.    Warwick    to    play 


Alperstein    Recovers   from    Influenza. 

A.  Alperstein,  general  manager  of  the 
Western  Photoplays  Inc.,  is  back  at  his 
desk  again,  after  an  attack  of  the  in- 
fluenza. However,  in  the  best  of  health 
and  spirits,  he  is  keeping  his  eagle  eye 
on  all  affairs  connected  with  the  new 
serial  which  his  organization  is  produc- 
ing for  release  by  Pathe,"  The  Great 
Gamble." 


National  Association  Gets 
Into  Stride  on  Censorship 

GABRIEL  L.  HESS,  chairman  of  the 
Censorship  Committee  of  the  Na- 
tional Association  of  the  Motion 
Picture  Industry,  is  extremely  active  in 
working  out  all  of  the  preliminary  plans 
necessary  for  an  active  and  intensive 
censorship  campaign  to  be  carried  on  in 
all  of  the  fifteen  states  where  there  is  a 
danger   of   censorship   legislation. 

One  of  the  principal  weapons  of  of- 
fense will  be  a  series  of  satirical  motion 
pictures,  made  by  each  of  the  big  stars 
of  the  industry,  in  much  the  same  man- 
ner as  the  pictures  for  the  Fourth  Lib- 
erty   Loan. 

In  furtherance  of  this  plan  a  tele- 
gram was  sent  to  Thomas  H.  Ince,  Mack 
Sennett,  Cecil  B.  DeMille  and  Willard 
Mack,  requesting  their  co-operation  in 
writing  and  producing  a  motion  picture 
satire  aimed  against  censorship  for  na- 
tion-wide distribution. 

Thomas  H.  Ince  was  the  first  of  the 
four  big  producing  directors  to  reply, 
and  he  stated  he  would  be  more  than 
glad  to  co-operate  and  would  arrange 
for  all  of  the  stars  under  his  control 
immediately  to  start  work.  It  is  ex- 
pected that  affirmative  replies  will  be  re- 
ceived from  the  others  in  the  course  of 
a  day  or  so. 

The  intensive  campaign  that  is  to  be 
carried  on  in  the  states  where  there  is  a 
danger  of  censorship  legislation  this 
session  is  complete  in  every  detail.  In 
the  theatres  there  will  be  a  comprehen- 
sive campaign  utilizing  both  slides  and 
trailers,  as  well  as  a  specially  trained 
staff  of  four-minute  speakers,  who  will 
present  the  argument  against  censorship 
in  a  brief  but  emphatic  manner. 

Special  publicity  is  now  in  preparation 
to  be  used  in  the  newspapers  and  a 
quantity  of  other  printed  mater  is  be- 
ing  prepared. 

"Attention!"  Said  Officer 
and  Soldiers  Saw  Chaplin 

MANAGER  WALTER  F.  DAVIS,  of 
the  Herrold  Theatre,  Herrold, 
Iowa,  has  discovered  something 
new  concerning  "Shoulder  Arms."  And 
an  army  officer  saved  the  day. 

"Maybe  the  boys  at  Camp  Dodge  were 
not  anxious  to  see  Charlie  Chaplin  in 
'Shoulder  Arms',"  he  writes  to  Manager 
C.  E.  Holah,  of  the  A.  H.  Blank  Enter- 
prises, Omaha,  Neb.  "When  the  ticket 
maid  and  I  came  down  at  the  advertised 
hour — 1 :30 — for  the  matinee,  Saturday 
afternoon,  there  was  such  a  mob  waiting 
for  the  box  office  to  open  that  we  could 
not    get    through 

"Now,  I  don't  know  whether  we  should 
have  universal  training  or  not,  but  mili- 
tary discipline  saved  the  day  for  me. 
An  officer  standing  by  saw  my  predica- 
ment and  came  to  my  rescue.  He  called 
the  men  to  'Attention,'  lined  them  up 
two  abreast,  and  just  for  curiosity  we 
counted  them  and  there  were  740  in  line. 
I  claim  this  is  some  record  for  a  line-up." 
Manager  Davis  said  he  made  enough 
in  one  day,  showing  "Shoulder  Arms," 
to  pay  for  the  picture  for  the  rest  of  the 
week's    showing. 


The   World's   Classified  advertising   is  a 

quick  and  lozv-priced  means  to  business 
end.  Buy,  sell  or  exchange  something* 
That's  an  effective  method,  as  hundreds  can 
testify. 


March   1,   1919 


THE     MOVING     PICTURE     WORLD 


1169 


CARL  PIERCE  BRINGS  GOOD  REPORTS 


Special  Representative  Summarizes  for 

of  the  Outstanding  Impressions  of  a 

Trip — Says  Exhibiting  Conditions  Were 


Carl  H.  Pierce,  special  representative 
of  Famous  Players-Lasky,  returned  to 
New  York  February  18  from  the  Coast 
studios,  after  a  five  months'  trip  extend- 
ing through  Canada  and  the  Pacific  Coast 
states.  Of  hi.s  experiences  and  of  trade 
conditions    Mr.    Pierce    said: 

I  FIND  conditions  with  the  exhibi- 
tors never  better  than  during  the 
past  month.  The  flu  hit  almost 
every  district  hard,  but  the  exhibitors  as 
well  as  the  producers  and  distributors 
made  heroic  efforts  to  overcome  this  dis- 
advantage. 

The  efforts  of  the  exhibitors  were 
usually  along  their  own  individual  lines. 
In  Los  Angeles,  for  instance,  I  found 
special  attention  given  to  window  dis- 
plays of  stars'  photographs — almost  as 
good  a  display  as  in  Seattle,  where  this 
form  of  advertising  has  been  carried  to 
the  highest  point  of  efficiency  of  any 
locality    I   have    visited.  * 

In  the  Yawman  and  Erbe  business 
office  fixture  store  there  was  a  display 
each  week  that  ought  to  come  to  the 
attention  of  National  advertisers.  Min- 
gled with  office  files,  desks,  and  other 
office  paraphernalia  were  pictures  of 
stars,  with  the  advertisements  of  their 
plays  of  the  week.  One  couldn't  pass 
the  window  without  consulting  the  win- 
dow, much  as  one  consults  the  motion 
picture  page  of  a  newspaper  for  their 
weekly  film  news  to  answer  the  ques- 
tion : 

"Where   shall  we  go  tonight?" 
Allen  of  Calgary  Is  Awake. 

One  always  sees  new  things  and  hears 
new  things  and  gains  information  that 
will  be  of  avail  to  some  exhibitor  in 
some  other  part  of  the  country,  in  thus 
traveling  around.  One  of  the  signs  of 
the  awakening  of  the  exhibitors  to  pro- 
gress I  found  in  the  town  of  Calgary, 
in  Canada.  The  exhibitor  said :  "Go 
through  the  plant,  from  roof  to  cellar 
and  from  program  to  orchestra,  and 
from  your  experience  tell  me  exactly 
how  you  would  improve  my  whole  show 
so  as  to  have  it  approximate  Grauman's 
or  the  Rivoli  or  Rialto — as  nearly  as  we 
can  reach  it  with  what  we  have  to  deal 
with." 

These  novelties  and  unusual  showman- 
ship methods  which  one  gathers  from 
constant  traveling  give  one  material 
with  which  to  enrich  the  mind  and 
methods  of  such  open-minded  exhibi- 
tors. And  it  is  to  the  credit  of  the  man- 
ager who  asked  me  this  question,  Joe 
Price  of  the  Allen  Theatre,  Calgary,  that 
he  was  not  only  sincere  in  his  request 
for  advice,  but  that  he  immediately  put 
the  suggestions  offered  him  into  prac- 
tice. 

This  is  the  tendency  of  the  exhibi- 
tors in  the  field.  They  used  to  think — 
some  of  them — that  they  had  the  "only 
show  on  earth,"  and  would  frankly  tell 
you  so.  They  are  coming  more  and  more 
to  realize  that  each  city  has  its  peculari- 
ties  and  advantages  and  they  are  want- 
ing to  learn  just  how  they  can  add  to 
their    shows    to    make    them   better — for 


By  Carl  H.  Pierce 

there  never  was  a  house  or  a  show  that 
could  not  be  improved. 

Projection,    Too,    Improving. 
On    projection    I   find   in    many   houses 
a    vast    improvement.     The    majority   of 
the   new  houses   are  building  their  pro- 


Carl  Pierce  says: 

Window  displays  are  popular. 
Exhibitors   arc    seeking    the    best   in 

showmanship. 
Projection  is  improving. 
Community  singing  is  goiny  big. 
Quinii   is  to  show  slide  to  advertise 
completing  picture. 


jection  rooms  so  that  they  can  obtain- 
a  direct  throw  at  the  screen,  instead  of 
roof  projection.  Exhibitors  who  are  de- 
sirous to  see  some  of  these  direct-throw 
effects  should  visit  the  Mission  Theatre, 
for  example,  in  San  Francisco.  This  the- 
atre— while  not  unusual  in  the  Golden 
Gate  city  where  such  beautiful  show 
houses  as  the  California,  Imperial,  Fil- 
more  and  others  abound — has  a  projec- 
tion room  finished  entirely  in  white 
tile.  The  room  itself  is  so  beautiful  that 
glass  windows  permit  the  visitors  in 
the  lobby  to  look  through  and  see  the 
"works."  White  enameled  machines 
add  to  the  spotless  effect,  and  the  en- 
tire outfit  reminds  one  of  the  old-time 
advertisements  of  "Spotless  Town." 

Grauman's,  in  Los  Angeles,  on  the 
other  hand,  instead  of  having  the  pro- 
jection room  on  the  ground  floor,  as  in 
the  preceding  case,  or  as  in  A.  H.  Blank's 
new  Rialto  in  Omaha,  has  the  projection 
room  at  the  front  of  the  balcony,  like 
the  Piccadilly  in  Rochester  and  one 
other   in    New  Orleans.     Grauman's  pro- 


Carl   H.   Pierce. 


World  Some 
Five  Months' 
Never  Better 

jection  is  perfect.  And  particular  men- 
tion should  be  made,  too,  of  the  way  Mr. 
Grauman  puts  on  a  show  and  the  beau- 
tiful slides  he  uses  to  illustrate  the  words 
of   the   songs. 

Community    Singing    Popular. 

In  many  of  the  theatres  community 
singing  is  being  made  a  feature.  Jack 
Partington,  of  the  Imperial,  for  instance, 
in  San  Francisco,  is  using  a  former 
grand  opera  maestro  to  lead  the  people 
in  "yipping"  and  has  featured  in  his  ad- 
vertising "Come  to  the  Imperial  and  yip 
with  Bevani."  This  idea  has  taken  hold 
of  the  people  strangely  and  they  have 
got  to  the  point  where  they  simply  raise 
the  roof  with  Bevani  when  he  yips.  Mr. 
Partington,  too,  uses  most  expensive  and 
graphic  stage  settings,  changing  them 
each  week  with  each  show.  He  cuts  the 
excessive  cost  of  these  settings  by  ex- 
changing some  of  them  with  Mr.  Grau- 
man. This  is  an  idea  that  could  well  be 
worked  between  exhibitors  in  neighbor- 
ing cities  like  Omaha  and  Kansas  City 
or  Detroit  and  Chicago. 

A  word  about  the  stars,  if  you  are 
interested.  I  talked  with  most  of  the 
stars  on  the  coast,  spent  some  time  with 
attractive  Dorothy  Dalton  on  the  new 
Ince  lot  at  Culver  City,  and  watched  her 
making  a  new  photoplay  with  people 
by  the  score  in  evening  gowns  and 
smart  clothes.  She  is  superb.  With 
William  S.  Hart  I  spent  two  hours  or 
more,  during  which  he  told  me  jokes  on 
himself,  and  all  about  the  Pinto  pony 
and  his  dog  that  had  just  died,  which 
he  buried  with  all  honors  on  a  cliff  over- 
looking the  Pacific. 

Noting    Coast    Notables. 

Hart's  devotion  to  and  tender  care  of 
animals  and  his  respect  for  women  are 
two  outstanding  features  of  this  big 
man.  Miss  Vidor  told  me  about  her 
experiences  in  "Old  Wives  for  New ;" 
Elliott  Dexter  was  his  own  agreeable 
self  with  many  a  smile  about  his 
experiences  in  "Don't  Change  Your 
Husband"  and  other  recent  DeMille 
plays ;  Mr.  DeMille  himself  had  just 
returned  from  the  East  full  of  new 
plans  for  increasingly  attractive  produc- 
tions; Mr.  Beban  paid  Miss  Jeanie  Mac- 
Pherson  one  of  the  highest  tributes  I 
have  ever  heard  paid  by  one  artist  to 
another;  and  there  were  many  remem- 
brances to  bring  away  from  the  studios 
and  exhibitors  such  as  Mr.  Quinn's 
tribute  to  stars  and  plays,  given  at  the 
banquet  to  him  while  I  was  in  Los  An- 
geles, which  give  one  the  impression 
that  each  branch  of  the  profession  is 
coming  to  have  a  constantly  increasing 
respect  for  the  other. 

For  example,  Mr.  Quinn  said  that  Mr. 
Beban's  play,  "Hearts  of  Men,"  was  soon 
to  run  in  the  California  Theatre.  "While 
it  is  running  there."  added  Mr.  Quinn, 
"I  shall  run  a  notice  of  it  in  my  theatre, 
because  of  its  artistry." 

Question :  When  one  exhibitor  will 
run  a  slide  in  his  own  theatre  of  a  photo- 
play run  by  his  competitor,  do  you  feel 
that  we  are — in  this  business — coming 
pretty  close   to   the    millennium^" 


1170 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


AN  OPEN  LETTER 

To  C.  Gardner  Sullivan,  Scenarist,  and 
Fred  Niblo,  Director 

Gentlemen:  You  may  have  read  the  review  in  last  week's  Moving  Picture 
World  on  "Happy  Though  Married,"  an  Ince-Paramount  picture  to  which  as 
scenarist  and  director  you  were  credited  with  having  contributed  a  large  mea- 
sure of  its  success.  In  case  you  both  have  been  too  much  occupied  with  other 
matters  to  have  seen  the  article,  this  open  letter  may  be  brought  to  your 
notice.  You  will  be  gratified  to  learn  that  the  trade  papers  in  general  pro- 
nounced the  comedy  a  particularly  well  made  and  entertaining  piece  of-  work. 
This  publication  did  not  limit  itself  to  so  conservative  an  expression  of  opinion 
but  called  it  a  screen  product  of  extraordinary  merit.  Additional  terms  of 
praise  were:  "Among  the  most  brilliant  achievements  of  the  screen,"  "In 
some  respects  it  stands  in  a  class  by  itself,"  "Is  destined  to  influence  for  the 
better  the  future  grade  of  screen  comedy."  "Scenario  Writers  and  Directors 
will  do  themselves  a  benefit  by  studying  the  method  of  its  construction." 

The  explanation  of  the  stand  taken  in  the  italicized  sentence  is  the  belief, 
based  on  the  rules  of  dramatic  construction,  that  "Happy  Though  Married"  is, 
to  again  quote  from  this  publication,  "About  the  best  example  of  playwriting 
the  screen  has  so  far  produced."  The  perfectly  sustained  suspense,  the  steady 
march  of  the  mental  and  physical  action  up  to  the  climax,  which  occurs  when 
the  two  wives  realize  they  have  no  cause  for  either  jealousy  or  fear  and 
fall  into  each  other's  arms,  has  all  the  technical  skill  and  all  the  grip  on  the 
emotions  of  the  best  made  stage  comedies  of  this  or  any  other  country. 

It  may  also  please  you  gentlemen  to  know  that  the  morning  the  picture  was 
shown  to  the  reviewers  at  the  Paramount  projection  room  in  New  York,  no 
one  having  been  present  but  the  representatives  of  the  trade  papers,  "Happy 
Though  Married"  was  given  an  unusual  reception:  Before  the  picture  was  half 
over  everyone  in  the  room  was  following  the  plot  with  every  indication  of 
thorough  enjoyment  and  when  the  climax  was  reached  the  reviewers  broke  into 
a  spontaneous  and  hearty  round  of  applause. 

Story,  star  and  support  did  their  share  in  making  such  a  reception  possible, 
of  course,  but  skilled  efforts  on  the  part  of  the  scenarist  and  the  director 
made  it  possible  for  story,  star  and  support  to  win  that  round  of  applause. 

And  now  one  question:  That  round  of  applause  came  when  the  wives  em- 
braced each  other.  No  one  paid  much  attention  to  the  brief  scene  which  fol- 
lows, showing  the  two  couples  sitting  in  loving  embrace — after  the  ladies  have 
changed  to  handsome  evening  gowns:  Why  not  get  the  full  value  of  the  climax 
by  bringing  the  husbands  into  the  same  scene  the  instant  the  wives  embrace 
and  have  Stanley  and  his  brother  laughing  or  doing  some  other  appropriate 
action  that  will  not  ANTICLIMAX  THE  FINISH? 

Why  check  the  impulse  to  applaud  so  fine  a  climax  by  distracting  and  un- 
necessary explanation?     Why  not  use  the  climax  for  all  it  is  worth? 

EDWARD  WEITZEL. 


STOPS   USE  OF  SHORT  ROOSEVELT    FILM 

Milwaukee    Branch   of   First   National    Secures 
Injunction  Against  Mid-West  Pictures  Company 


A  TWO-REEL  feature,  "The  Life  of 
Roosevelt,"  booked  through  the 
Mid-West  Pictures  Corporation 
of  Milwaukee,  has  aroused  considerable 
indignation  in  the  office  of  First  Na- 
tional Exhibitors'  Circuit  in  that  city. 
Its  first  showing  was  at  the  Rialto, 
Racine,  where  the  First  National  Ex- 
change obtained  an  injunction  restrain- 
ing the  theatre  from  showing  it. 

Later  it  was  booked  at  the  Butterfly 
Theatre.  Milwaukee,  for  February  6,  7 
and  8.  The  film  was  shown  for  the  first 
time  Wednesday  evening,  February  5, 
for  a  newspaper  motion  picture  editor 
who  happened  to  be  in  the  audience  at 
6  o'clock,  and  was  put  on  the  regular 
program  the  next  day.  The  First  Na- 
tional manager,  H.  J.  Fitzgerald,  was 
present  at  the  first  showing,  and  an  in- 
junction was  served  on  Manager  Leo 
Landau  restraining  him  from  further 
use  of  the  picture.  At  the  same  time  an 
injunction  was  served  on  the  Mid-West 
people  restraining  them  from  booking 
the  picture  in  the  territory,  as  it  was 
being  advertised  as  "The  Life  of  Roose- 


velt or  the  Fighting  Roosevelts,"  the 
same  publicity  phrases  used  in  the  ad- 
vertisement of  "Our  Teddy,"  the  First 
National's  special  six-reel  feature. 

Landau  Consults  an  Attorney. 

At  Racine  it  was  advertised  under  the 
same  title,  but  Mr.  Landau  of  the  But- 
terfly Theatre  announced  it  under  the 
original  name  given  it  by  the  Mid-West 
concern.  Mr.  Landau  consulted  an  at- 
torney, who  advised  him  that  since  he 
was  not  attempting  to  defraud  the  pub- 
lic by  using  the  same  title  as  the  First 
National  picture,  he  could  continue 
showing  it  until  the  close  of  his  book- 
ing. Friday  morning  he  was  served  with 
an  injunction  for  contempt  of  court, 
but  still  showed  the  picture,  and  the 
judge  of  the  court  where  his  case  was 
to  be  held  Saturday  morning,  dropped 
into  the  theatre  Friday  afternoon  and 
viewed  the  picture.  The  same  judge 
ruled  Saturday  morning  that  Mr.  Lan- 
dau had  not  committed  contempt  of 
court,  as  he  had  not  misrepresented  the 
picture  to  the  public.     He  was  allowed 


to  continue  "the  picture  until  Saturday 
night,  on  condition  that  he  would  put 
out  a  sign  stating  that  the  feature  was 
not  "The  Fighting  Roosevelts"  or  "Our 
Teddy." 

The  court  will  take  further  action 
with   the   Mid-West   people. 

Did  Not  Try  to  Trespass. 

"I  had  no  idea  of  trying  to  trespass 
on  the  publicity  of  the  First  National 
people,"  said  Mr.  Landau.  "I  simply 
booked  the  picture  because  it  was  a 
timely  subject  and  the  length  of  my 
usual  extra  features.  I  ran  it  as  I  would 
any  other  news  feature." 


I.  A.  T.  S.  E.  Annual  Meeting 
Will  Be  Held  in  Ottawa 

THE  International  Association  of 
Theatrical  Stage  Employes  will 
hold  its  annual  convention  at  Ot- 
tawa, Ontario,  during  the  week  starting 
Monday,  May  26,  according  to  an  an- 
nouncement by  Charles  C  Shay,  inter- 
national president,  on  the  occasion  of 
a  preliminary  visit  to  the  Canadian  capi- 
tal on  February  12.  Between  350  and 
400  delegates  are  expected  to  attend  the 
conference  from  all  parts  of  the  con- 
tinent, and  it  is  interesting  to  note  that 
the  Canadian  Parliament  will  also  be  in 
session  at  the  same  time. 

The  convention  will  be  held  in  Horti- 
cultural Hall,  at  Lansdowne  Park,  and 
arrangements  have  already  been  made 
for  the  installation  of  a  special  platform 
and  for  special  acoustical  devices.  Mr. 
Shay  intimated  that  practically  every 
city  of  importance  in  the  United  States, 
as  well  as  Canada,  will  be  represented 
at  the  meeting,  the  last  convention  at 
Cleveland  having  attracted  370  delegates. 
Special  sessions  will  be  held  for  mov- 
ing picture  operators'  locals  which  are 
affiliated  with  the  association.  In  Ot- 
tawa, the  operators  are  well  organized. 

Sessions    Open    to    Public. 

The  sessions  at  Horticultural  Hall  will 
be  thrown  open  to  the  public,  it  has  been 
announced.  Meetings  will  be  held  morn- 
ing, afternoon  and  night  during  the 
week.  The  advance  guard,  consisting  of 
the  executive  and  other  officials  of  the 
association,  will  arrive  for  the  holding 
of  special  conferences,  preparatory  to 
the  big  doings. 

A  committee  of  Ottawa  members  has 
been  appointed  for  the  purpose  of  look- 
ing after  local  details.  This  committee 
is  composed  of  J.  Campbell,  R.  M.  Marcil, 
J.  Thibault,  William  Lodge,  M.  Ventura, 
William  Lane  and  others. 

Ottawa  projection  machine  operators 
have  also  decided  to  hold  a  first  annual 
masquerade  ball  on  Thursday,  February 
27,  as  a  preliminary  to  the  big  conven- 
tion. The  program  will  include  a  grand 
march,  cabaret  and  jazz  band  selections. 
The  Ottawa  union  is  Local  No.  257.  The 
ball  is  to  be  held  in  the  Winter  Garden, 
Ottawa. 


P.    D.    Cochrane    Off    to    the    Coast. 

P.  D.  Cochrane,  manager  of  Universal's 
poster  department,  has  gone  to  Univer- 
sal City  for  a  brief  visit  and  rest.  Mr. 
Cochrane  will  spend  several  weeks  at 
the  West  Coast  studios  and  will  visit 
several  Universal  exchanges  on  his  way 
back  to  New  York  studying  the  poster 
needs  of  exhibitors.  While  at  Universal 
City  he  will  secure  a  large  assortment 
of  special  material  for  poster  use. 


March  1,  1919 


THE     MOVING     PICTURE    WORLD 


1171 


"**^F^ffry<riffbaK^^, 


gr^KSSgsCgO^^ 


Doings  of  Organized  Showmen 


[fjftjaajy&jjgj^ 


"Cheating  Cheaters"  Opens 
Remodeled  Pershing  Theatre 

RENAMED  in  honor  of  Missouri's  il- 
lustrious son,  General  John  J. 
Pershing,  the  Park  Theatre,  at 
Delmar  and  Hamilton  avenues,  St.  Louis, 
henceforth  to  be  known  as  the  Pershing 
Theatre,  was  reopened  and  dedicated 
recently  with  Clara  Kimball  Young's 
latest  select  picture,  "Cheating  Cheat- 
ers," as  the  opening  attraction. 

Among  those  who  attended  the  re- 
opening were  Mayor  Kiel  and  a  number 
of  St.  Louis  city  officials  who  were  first 
led  on  a  tour  of  inspection  of  the  newly 
remodeled  building.  The  changes  found 
were  most  comprehensive  and  artistic, 
embodying  alterations  and  improve- 
ments in  the  front  of  the  house,  the 
foyer,  auditorium,  seating  arrangements 
and  the  stage. 

Included  in  the  improvements  and  in- 
novations at  the  new  Pershing  Theatre 
is  a  $15,000  electric  pipe  organ  which 
will  alternate  in  furnishing  music  with 
one  of  the  largest  symphony  orchestras 
in  St.  Louis.  Managing  Director  Sid- 
ney has  given  all  of  these  details  his 
personal  attention,  and  declares  that 
nothing  but  the  best  brand  of  photo- 
plays will  be  shown  at  the  Pershing  in 
the  future. 


with  the  Iowa  Theatre  Men's  Associa- 
tion. Legislative  matters  were  dis- 
cussed. Among  those  present  were:  Mr. 
Earle,  of  the  Star  Theatre,  Davenport, 
secretary  of  the  Exhibitors'  Association; 
J.  H.  Pabst,  proprietor  of  the  Mirror 
Theatre;  C.  Barnes,  Family  Theatre;  H. 
H.  Treffer,  Liberty  Theatre;  W.  C. 
Rymer,  Davenport  Theatre,  and  C.  Dib- 
bern,  Crystal  Theatre. 

The  exhibitors  present  were  unani- 
mous in  the  opinion  that  the  state  asso- 
ciation should  be  backed  up  to  the  limit 
and  checks  were  forthcoming.  A  com- 
mittee was  apponted  to  solicit  the 
checks   from  the  absent  exhibitors. 


Miss   F'arley   Working  at  U  City. 

Miss  Farley  is  now  at  work  on  her 
first  two-reel  comedy  at  Universal  City. 
Prior  to  joining  the  L-Ko  company  Miss 
Farley  was  featured  in  Sunshine  Come- 
dies   bv    Pathe    Lehrman. 


Davenport  Exhibitors  Hold  Meeting. 

The  exhibitors  of  Davenport,  Iowa, 
held  a  meeting  in  the  Commercial  Club, 
Wednesday.  February   12,  to   co-operate 


Canadian  Exhibitors  to  Ask 
for  Repeal  of  the  Reel  Tax 

A  LARGE  delegation  of  exhibitors, 
representing  every  province  of 
Canada,  will  wait  upon  the  Can- 
adian Parliament  at  Ottawa,  Ontario, 
during  its  coming  session,  to  ask  for  the 
repeal  of  the  reel  tax,  according  to  an 
announcement  by  Secretary  Thomas 
Scott  of  the  Motion  Picture  Exhibitors' 
Protective  Association  of  Ontario,  whose 
office  is  at  Toronto.  Arrangements  have 
already  been  made  for  deputations  from 
Ontario,  Quebec  and  Manitoba,  and 
other  provinces  are  expecte'd  to  fall  in 
line.  The  tax  of  15  cents  per  reel  per 
day  has  worked  a  distinct  hardship  upon 
the  exhibitors,  particularly  the  small 
theatre  men. 

Secretary  Scott  declares  that  members 
of  Parliament  throughout  the  Dominion 
have  been  approached  individually  in 
the  matter  and  many  of  them  have 
promised  to  use  their  influence.  '  He 
holds  out  strong  hope  of  securing  per- 
manent relief. 


Theatrical  League  Accepts 
Manitoba's  Rebate  Offer 

THE  Manitoba  Theatrical  League 
has  decided  to  accept  the  offer  of 
the  Manitoba  Government  to  make 
a  special  rebate  of  20  per  cent,  of  the 
Provincial  Amusement  Tax,  to  be  de- 
voted toward  reimbursing  theatres  em- 
ployes for  loss  of  wages  during  the  re- 
cent epidemic.  In  accepting  the  Gov- 
ernment's offer,  the  exhibitors  asked  for 
a  special  arrangement  in  the  cases  of 
the  large  theatres,  so  that  the  emplcyes 
of  these  houses  would  secure  compensa- 
tion within  a  reasonable  time. 

The  offer  was  first  rejected  on  the 
ground  that  it  would  require  two  years' 
time  in  which  to  pay  off  55  per  cent,  of 
the  wages  lost,  the  authorized  limit  of 
compensation,  by  employes  of  large  the- 
atres. The  exhibitors  did  not  like  the 
idea  of  committing  themselves  to  accept 
a  rebate  on  a  tax  which  they  hoped  to 
have  abolished  this  year  if  possible.  The 
offer  has  now  been  accepted,  however, 
on  the  understanding  that  the  Govern- 
ment will  make  a  special  allowance 
toward  the  large  theatres. 

Intimation  has  also  been  received  from 
the  Manitoba  Government  that  the  tax 
on  children's  tickets  may  be  abolished 
in    short    order. 


Maryland  Exhibitors  Take 
Action  Opposing  Film  Tax 

CALLED  by  President  Louis  Schlic- 
ter,  the  meeting  of  the  board  of 
directors  of  the  Maryland  Exhib- 
itors' League  in  Baltimore  on  Feb.  3 
took  action  in  opposition  to  the  new 
5  per  cent,  film  rental  tax. 

After    reading    the    prepared     speech 
sent  out  bv  the  National  Association  of 


ij^^^&w^^ww^wwww^iviiywwi&^irwaF&eri^ 


Claire   Whitney   and   King   Baggot   in    "The   Man   Who   Stayed   Home"  (Metro) 


1172 


THE    MOVING    PICTURE    WORLD 


March    1.   1919 


the  motion  picture  industry,  Mr.  Schlic- 
ter  said  that  each  manager  should  read 
the  hrief  to  the  patrons  of  his  theatre 
and  ask  them  to  sign  the  petition  ac- 
companying it.  He  also  called  attention 
to  the  fact  that  the  liquor  revenue  will 
have  to  made  up  in  new  taxes,  and  that 
most  of  it  is  likely  to  be  saddled  upon 
the  motion  picture  industry. 

"The  good  work  done  by  the  moving 
pictures  toward  winning  the  war  may 
have  some  weight  toward  eliminating 
the  extra  tax,"  said  Mr.  Schlicter.  "The 
idea  that  the  moving  picture  theatres 
are  doing  such  big  business  and  should 
therefore  be  taxed  comes  from  that  fact 
that  many  people  after  seeing  about  SO 


patrons  come  out  of  a  theatre,  repeat 
that  they  have  seen  300." 

A  motion  made  by  E.  C.  Sandell  was 
passed,  authorizing  C.  B.  Byer,  secre- 
tary of  the  league,  to  get  into  communi- 
cation by  telephone  with  all  the  film  the- 
atres in  Baltimore,  asking  each  manager 
to  explain  to  his  patrons  the  ultimate 
meaning  of  the  5  per  cent.  tax. 

This  idea  has  already  gone  into  ef- 
fect, and  the  petition  circulated  after 
the  managers'  speeches  is  being  signed 
and  will  be  forwarded  to  Washington. 

Louis  Schlicter,  Julius  Goodman,  Wm. 
Tyler,  J.  Rabinovitz,  B.  Cluster,  E. 
C.  Sandell,  and  C.  B.  Byer  were  promi- 
nent at  the  meeting. 


FILM  MEN  WITHDRAW  FROM  ORGANIZATION 

Attitude  of  "Legit"  Members  Causes  Dissolution 
of    Kansas    City    Amusement    Men's    Association 


THE  Kansas  City  Film  Board  of 
Trade  is  the  name  of  a  new  organ- 
ization perfected  last  week  in  Kan- 
sas City,  Mo.,  and  which  will  take  the 
place  of  the  former  organization  known 
as  the  Kansas  City  Amusement  Men's 
Association.  The  latter  was  too  broad 
m  its  scope  and  was  disbanded.  When 
started  it  was  the  intention  of  the  asso- 
ciation to  include  both  the  legitimate 
and  the  motion  picture  men,  but  the 
"legits"  balked.  They  would  not  asso- 
ciate with  film  business  men.  After 
holding  out  the  olive  branch  in  all  di- 
rections and  striving  for  peace  and 
goodwill  toward  all  men,  even  if  these 
men  did  not  appreciate  their  good  in- 
tentions, the  moving  picture  men  decided 
to  abandon  their  efforts  for  mutual  co- 
operation and  withdraw  unto  themselves. 
The  association  was  declared  to  be  dis- 
solved and  initiation  fees  (which  had 
been  carefully  preserved  intact,  as  if 
something  like  this  might  happen)  were 
returned   to    all   members. 

Film   Men   Form   Organization. 

Then  the  motion  picture  men  met  en 
masse  and  organized  themselves.  It  was 
an  enthusiastic  meeting  and  its  princi- 
ples were  plainly  enunciated.  One  of 
them  is  absolute  co-operation  with  ex- 
hibitors and  anything  and  everything 
which  will  tend  to  the  betterment  of 
the  film  industry  in  its  entirety.  It  is 
meant  to  promote  unity  between  branch 
managers  and  exhibitors  and  place  the 
organization  in  a  position  where  they 
can  handle  the  "real  bad  boys"  those 
who  "will  not  play  the  game  fair."  Busi- 
ness done  on  a  square  basis  will  be  the 
outcome,  it   is   hoped. 

A  preliminary  paper  was  drawn  up 
which  will  be  presented  for  corporate 
paper.  These  officers  were  elected : 
President,  McLaughlin  of  the  Select 
Film  Corporation ;  vice  president,  F. 
Nine,  of  the  Vitagraph ;  secretary  and 
Treasurer,  Lee  Balsey,  representing  the 
Art    Blank    Enterprise    in    Kansas. 

Directors:  The  officers  of  the  com- 
pany and  W.  E.  Storey  of  Pathe  and 
S.  G.  Fell  of  the  Universal. 


Margarita    Fisher    Medal    Presented. 

The  Margarita  Fisher  solid  gold 
medal,  offered  at  the  beginning  of  the 
war  by  Margarita  Fisher,  American  Film 
Company  star,  to  the  first  airman  trained 
at  Rockwell  Field,  California,  to  bring 
down  a  Hun  airplane,  and  subsequently 
won  by  Lieutenant  Frank  Luke,  of 
Phoenix,  Ariz.,  was  presented  to  the  air- 


man's father  and  mother  at  Phoenix  on 
Wednesday,  January  29.  The  presenta- 
tion was  made  by  the  Phoenix  Chamber 
of  Commerce  on  behalf  of  Miss  Fisher. 
Lieutenant  Luke  was  killed  September 
29,  1918,  while  making  a  night  attack 
against  enemy  observation  balloons.  The 
Margarita  Fisher  medal  is  a  handsome 
trophy.  On  the  inverse  side  of  the  gold 
medal  in  bas  relief  is  a  miniature  replica 
of  an  American  combat  airplane,  with 
the  following  inscription  :  "Margarita 
Fisher  medal.  For  valor  in  the  great 
war  of  1918."  On  the  reverse  side  of  the 
medal  is  the  inscription  :  "To  the  late 
American  hero  and  aviator  ace,  Lieu- 
tenant Frank  Luke,  the  first  Rockwell 
Field  aviator  to  bring  down  a  German 
airplane,  as  well  as  thirteen  others  and 
twenty-five  balloons." 


Wagner    Arrested    in    Toronto. 

Carl  B.  Wagner,  who  is  claimed  to 
have  represented  himself  as  an  agent  of 
the  Greater  Vitagraph  Film  Company  of 
Xew  York,  .appeared  in  the  Toronto 
Police  Court  on  February  8  in  answer 
to  three  charges  of  fraud.  Wagner  was 
accused  of  having  obtained  various  sums 
fraudulently  from  would-be  moving  pic- 
ture stars.  He  was  remanded  until  Feb- 
ruary   1.}   without    ma  ■  ing   plea. 


MS 


Corrinne    Griffith 
In   "The   Girl   Problem"    (Vitagraph) 


Last  Year  of  War  Sees  Big 
Reduction  in  Film  Imports 

THE  effect  of  the  last  year  of  the 
war  upon  importations  of  motion 
picture  films  into  the  United 
States  is  shown  in  dollars  and  cents  and 
lineal  feet  in  the  tabulation  of  the  com- 
merce of  the  United  States  made  by  the 
Bureau  of  Foreign  and  Domestic  Com- 
merce and  secured  by  the  Moving  Pic- 
ture World  correspondent  in  Washing- 
ton. 

The  lack  of  shiping  space,  the  pro- 
hibitions made  upon  the  exportation  of 
films  by  foreign  governments,  and  other 
like  causes,  brought  down  our  importa- 
tions to  one-fourth  of  what  they  totalled 
the  previous  year,  and  considerably  un- 
der the  importations  of  1916.  For  in- 
stance, in  1916  we  imported  positives  to 
the  extent  of  4,806,301  lineal  feet  and 
valued  at  $220,870.  The  following  year 
the  footage  dropped  and  the  price  went 
up,  for  we  brought  in  only  4,291,200 
lineal  feet  valued  at  $244,926.  During 
the  year  1918,  our  importations  of  posi- 
tives totalled  only  1,866,758,  but  a  con- 
siderable increase  in  price  is  noted,  for 
these  films  were  valued  at  $124,910. 

Last  year  there  were  brought  into  the 
United  States  negatives  to  the  extent 
of  401,217,  valued  at  $108,011.  This  was 
less    than    half   the    import   business    of 

1917,  when  the  footage  reached  872,232 
lineal  feet  and  the  value  was  $362,603. 
The  year  1916  showed  greater  footage 
imported  and  the  value  at  a  lower 
figure — 931,234  lineal  feet,  valued  at 
$323,500. 

In  1916  our  importations  of  raw  stock 
amounted  to  37,634,679  lineal  feet  valued 
at  $560,643;  in  1917,  to  71,156,590  feet, 
valued  at  $1,067,435,  and  last  year  to  25,- 
709,455  lineal  feet,  valued  at  $419,984. 

Film  Exports  Dropped  During  War. 

The  effect  of  the  war  upon  America's 
exportation  of  motion  picture  films  is 
shown  in  a  compilation  of  exports  just 
completed  by  the  Bureau  of  Foreign 
and    Domestic    Commerce    for    the    year 

1918.  With  the  demand  abroad  de- 
creased to  a  very  considerable  extent 
and  prohibitions  placed  on  outgoing 
him  stock,  our  sales  to  foreign  coun- 
tries dropped  more  than  fifty  per  cent. 
.is  compared  with  1916.  Our  foreign 
trade  is  shown  as  follows: 

1916 

Kxported  to                    Lineal  feet  Value 

K,-ance                15,928,194  $534,800 

jtalv             11,423,997  313,035 

rnited'  Kingdom    79,608,975  3,651,237 

Canada 12,995,900  981,890 

Newfoundland  and  Lab-  „_„, 

rador       1,815,820  93,734 

Australia   7,954,385  591,646 

All    other    countries... 34, 787,163  1.211,306 

1917 

Knnce         10,559,788  288,279 

Ttalv              11,275,576  280,024 

rnited'  kingdom    28,683,109  2,307,254 

Canada   .  .• 15,838,199  1,201,301 

Newfoundland  and  Lab- 

rador     1,411,618  50,640 

Australia   9,026.264  629.132 

Other    countries    33,670,641  1,558,205 

1918 

France    1,256,704  237,482 

Ttalv             • 782,297  29,307 

rnited    Kingdom     15,387,095  1.118,305 

Canada   12,2S3,020  889.021 

Newfoundland  and  Lab- 
rador                1,445,819  48,679 

Argentina    5,760,594  235,620 

Brazil                2,876,956  174,210 

Australia      11,990,943  613,718 

All    other   countries 28,104,959  1,385,040 

Don't  be  content  merely  to  keep  your 
house  going — keep  it  growing.  That's  the 
better  way. 


.March   1.   1919 


THE     MOVING     PICTURE     WORLD 


1173 


£Sy3f2M3M2JGMBJaJe!J^^ 


Rambles    Round  Filmtown 


With  WALTER  K.  HILL. 


ffgffgijawwww^WfTOWWWIiaWfafiaiTafianai^ 


The   Rambler. 


Concerning  Cause  and 
Attendant   Effect. 

EA.  McMANUS, 
having  sur-. 
'•  rounded  a  fine 
lunch  at  the  Astor, 
was  in  a  communica- 
tive mood.  He  said : 
'The  moving  picture 
screen  is  just  now 
registering  the  effect 
of  the  'lay  off'  last 
fall.  The  pictures 
that  are  now  coming  into  relief  were 
largely  started  or  were  under  way  dur- 
ing the  shut-down.  They  reflect  the 
temperament  and  mind  of  captains  of 
the  industry  at  that  time.  It  will  be 
months  more  until  the  stamp  of  rhose 
times  is  removed  from  products  that  will 
circulate  among  the  film  theatres." 

Mr.  McManus  said  more,  and  of  im- 
portance, at  the  time;  but  we  shall  not 
now  go  into  details.  Later  on  we  hope 
to  get  from  him  an  interview  that  will 
rock  the  well  known  industry.  Mean- 
while, think  it  over— the  little  we  have 
quoted.  Perhaps  some  one  will  kick  in 
with  more  on  the  same  subject. 

■ — w  s  s 

Riding    Backward    Has    Its    Blessings. 
When    I    get    a    trade    paper    it    reminds 
me   of  a  man  riding  backward   in  a  train. 
He    sees    everything    after    everybody    else 
has    seen    it. — Guy    Barrett,    in    Wid's. 

But    he   gets   a   more   general   and   much 
broader  view  and  sees  the  landscape  from 
an  entirely  different  angle. 
— w  s  s — 
"The  infants,"  says  Joe  Lee,  "are  still 
in    the    industry." 

And  it  was  Richard  Rowland  who  is 
credited  with  having  said  apropos  of  a 
recent  "combine"  of  screen  notables : 

"So,  the  inmates  are  now  running 
the  asylum !" 

— w  s  s 

Lee    Kugel    has    only    to    watch    the 
gross    at   the   Forty-eight   Street   Thea- 
tre.    "The  Net"  will  take  care  of  itself. 
— w  s  a — 
Kenyon    Says   Horse    Must   Be    Bored    to 
Yawn. — Trade  Paper  Headline. 

Mayhap  the  horse  was  laughing  at  the 
artors.      Who    shall    say? 

— w  s  s 

Hart  Interest. 
We  were  looking  at  Bill  Hart's  "Breed 
of    Men." 

"I  thought,"  whispered  the  good  lady 
on  the  right,  "that  a  'horse's  neck'  was 
a  temperance  drink.  It  seems,  in  this 
picture,  to  be  something  for  a  man  to 
cry    on." 

— w  s  s — 
Ralph    Ince    Explains    Necessary    Essen- 
tials   to    Success    of    Photoplay. — Publicity 
i  leadline. 

Now,  if  there  are  any  more  failures 
produced,   it  will   not  be  his  fault. 

— w  s  s 

The  Fads  of  Screen  Queens. 
We  had  thought  horseback  riding,  ten- 
nis,  swimming,  rowing,  mission  work, 
uodmothering  soldiers,  cross-country  hik- 
knitting,  crocheting  and  collecting 
sand-fleas  were  about  all  the  hobbies  a 
movie  star  could  have.  But  now  comes 
l.ouella   Parsons   to   advise  that: 

"Catherine  Calvert  has  one  vice  that 
•  very  director  of  prominence  in  the  motion 
picture  business  has  a  note  of  in  his  little 
Nest  pocketbook.      It  is  craps." 


Getting    Around    "Exhibitor." 

It  has  been  sensibly  concluded  to  de- 
clare the  word  "exhibitor"  archaic. 
They  are  needed  more  than  on  par  with 
the  farmer  who  shows  live  stock  for 
ribbons  at  the  county  fair.  That's  an 
"exhibitor." 

Among   other    titles    that   may   be   ap- 
plied to  those  who  retail  movies  are  : 
Picture  Showmen.        Picture     Theatre 
Screen  Showmen.  Showmen. 

Film  Showmen.  Movie  Managers. 

Theatre  Managers. 

Anything  is  better  than  "exhibitor." 
Let's  go ! 

— w  s  s — 

"Oddly  enough,  the  challenge  'Jazz 
Band'  of  the  world  is  European"  is  an 
inspiration  slipped  us  by  Epes  Winthrop 
Sargent,  a  chap  who  thinks  of  a  lot  bet- 
ter things,  usually. 

■ — w  s  s 

Our  Refuges  for  Royalists. 

Now  that  we  have  made  the  world 
safe  for  democracy,  how  about  making 
our  beloved  industry  safe  for  the  Rexes, 
Imperials,  Princesses,  Empires,  et  al, 
whose  electrics  illumine  countless  Main 
Streets  of  our  democratic — more  or  less 
—land?  — C.  de  L.  B. 

— v/  s  s 

Erno  Rapee,  a  highly  spirited  and  vigor- 
ous conductor,  broke  a  two  ounce  baton 
leading  the  Rivoli  orchestra  through  the 
"Light    Cavalry"    overture. 

"If    it    had    been    artillery     instead    of 
cavalry    he'd   a    broke   up    the    house,"    ob- 
served    Jimmy     Orr,     chief     electrician,     a 
man   entirely  without  temperament. 
■ — w  s  s 

The  money  wasted  in  useless  tele- 
graphing by  members  of  THE  industry 
would  buy  every  Bolshevist  in  Russia  a 
diamond-studded  dirk  and  then  leave 
enough  surplus  to  provide  rope  to  hang 
them  all. 

— w  s  s — 

If  such  a  thing  as  nation-wide-motion- 
picture-prohibition  should  descend  upon 
the  soon-to-be  United  Sahara  of  America, 
J.  Stuart  Blackton,  so  'tis  said,  could  keep 
the  wolf  from  the  door  in  various  other 
occupations,  one  of  them  being  as  a  pro- 
fessor of  dancing. 

— w  s  s — 

We  may  now  expect  to  hear  that  the 
London  Film  Co.  has  retained  David 
Lloyd     George    as     general    counsel. 

And  what  a  general  director  of  "dis- 
tribution" Field  Marshal  Foch  would 
make  ! 

— w  s  s— 

The  student  table  d'hote  French  was 
lamping  one  of  the  "big"  features  with 
droves  of  people  before  the  camera. 

"Some  parts  of  this,"  she  said,  "I  don't 
like.  But  the  tout  en  scramble  is  cer- 
tainly  fine." 

— w  s  s — 

An  oddity  in  exhibitors'  conventions 
will  be  the  one  at  Syracuse,  February 
26,  when  "positively  no  so-called  co-op- 
erative booking  or  film  selling  schemes 
of  any  kind"  will  be  considered  or  dis- 
cussed. 

— w  s  s — 
The    Hypocrisies   of  Prohibition. 

From  an  exhibitor  in  the  state  of  Wash- 
ington we  learn  that,  although  the  state 
is  "bone  dry,"  you  can  get  all  the  booze 
you    want    at    $20    a    quart! 


Pat   Dowling's    Lobby    Chatter 

In  the   House  of  Many  Rumors. 

THE  trouble  is,"  said  the  man-with- 
an-audience,  "that  the  exhibitors 
say  the  stars  make  all  the  money. 
So  the  way  to  solve  the  problem  is  to  or- 
ganize a  gigantic  company  and  let  the 
exhibitors  act  and  the  stars  run  the 
theatres. 

"Can  you  picture  Rothapfel,  Kunsky, 
Tally,  Grauman  and  others  playing  leads 
and  Mary  Pickford  selling  tickets  in  the 
box  office  at  Steubenville,  Ohio? — Oh, 
pshaw,  what's  the  use?  I'll  buy  a  round 
of  two-per-cents.  downstairs." 
*    *    * 

Kenneth  McGaffey  is  responsible  for 
the  idea  of  having  a  mammoth  con- 
vention of  exhibitors  either  in  Ascot 
Park,  Los  Angeles,  or  the  Madison 
Square  Garden,  New  York,  to  settle  once 
and  for  all  the  kind  of  pictures  which 
the   public  wants. 

He  suggests  having  the  picture  made 
right  before  the  exhibitors'  eyes  and 
let  them  all  have  their  own  rival  root- 
ing sections  to  cheer  for  "love  element," 
"fight  stuff,"  "close-ups"  and  whatever 
they  want. 

The  exhibitors  who  can  yell  the  loud- 
est will  get  the  kind  of  scenes  they 
want. 

— w  s  s — 
Such     Is     Life     in     Burlesque. 
(Nifty     Bits     Culled     from     Sunday     Tele- 
graph.) 

"Informs  Charles  B«rns  with  the  Star 
and  Garter  show:  'My  wife,  Ruth  Clarke, 
returned  here  in  Dayton  and  resumed 
the  role  of  the   deaf  spinster.' 

"Later:  'Have  given  my  notice,  and 
will  close  Feb.  22  at  the  Star  and  Garter, 
Chicago'." 

He  might  have  stuck  with  the  show  had 
the   spinster   been   also   dumb. 

"Harry  Coleman,  opposite  Sol  Ward  in 
the  Roseland  Girls,  is  leading  a  new  num- 
bar  called  'Betcher  Two  Hundred  to  Ten' 
with    apparently    little    success." 

That  might  be  called  knocking-  in  out- 
set. 

"Dolly  Fields,  soubrette,  says  this  is 
her  last  season  in  the  show  business. 
Cause — Too  much  avoirdupois  and  too 
busy   with    a    car   hubby    promised    her." 

Getting  fat  on  hubby's  promises? 
— w  s  s 

It  is  a  poor  week  for  kultur  when  at 
least  one  of  the  cinemas  bordering  on 
Longacre  Square  does  not  play  a  Ger- 
man orchestral  composition.  And  kul- 
tur has  very  few  bad  weeks. 
— w  s  s — 

Talk  about  ghost  stories — talk  about 
thrills — here's  the  loveliest,  creepingest, 
goose-fleshiest  sensation  of  a  love  drama 
that  ever  sneaked  up  and  caught  your 
heart  in  your  throat. — Nat   Rothsteinisms. 

Now,  gentlemen  of  the  Advertising  Clubs 
of  Los  Angeles,  see  if  you  can  frame  a 
real  estate  advertisement  as  adjectively 
enticing  as  that! 

— w  s  s — 

Very  appropriately  Detective  Czech, 
of  the  Narcotic  Squad,  arrested  one  oi 
the  cooties  who  speculate  in  theatre 
tickets.  That  barking  from  doorways  at 
peaceful  passers-by  is  bad  dope. 
— w  s  s — 
The    Eternal    Question. 

In  his  latest  Fox  film  Tom  Mix,  in 
the  role  of  a  clergyman,  "gives  out" 
this  hymn  : 

"Where   Do   We   Go   From  Here?" 

— w  s  s 

This    Week's    Best    Hunch. 

Lost:  Five  solilen  moments,  each  Set 
™-ith  sixty  diamond  seconds.  No  reward 
ou'ered  for  they  are  gone  forever. — Julius 
Singer. 


1174 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


Entered  at  the  General  Post  Office,  New  York  City,  as  Second  Class  Matter 
Published  Weekly  by  the 

Chalmers~publishing  COMPANY 

516  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613.) 

J.   P.   Chalmers,   Sr President 

J.  F.  Chalmers Vice-President  and  General  Manager 

E.   J.   Chalmers    Secretary   and   Treasure* 

James  L.  Hoff Assistant  General  Manager 

George   Blaisdell    Editor 

A.  Mac  Arthur,  Jr   Advertising  Manager 

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CINE-MUNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Pic- 
ture World,  is  published  at  516  Fifth  Avenue  by  the  Chalmers  Pub hsh- 
ing  Company.  It  reaches  the  South  American  and  Spanish-speaking 
market       Yearly    subscription,   $2.     Advertising   rates   on   application. 


Saturday,  March  1,  1919 


If  You  Are  a  New  Yorker  Go  to  Syracuse 

IF  you  are  an  exhibitor  of  motion  pictures  in  New- 
York  State  there  will  be  business  at  Syracuse  Feb- 
ruary 26  that  concerns  you.  It  has  to  do  with  mat- 
ters of  importance  to  every  picture  showman  in  the 
Empire  State,  matters  that  will  occupy  the  attention 
of  legislators  in  Albany  for  instance.  The  course  of 
legislation  does  not  always  run  smoothly  for  the  pub- 
lic, for  the  great  majority  of  the  people.  The  trail 
that  is  likely  to  be  followed  is  the  one  which  in  legisla- 
tive opinion  contains  the  least  number  of  obstructions 
for  Mr.  Member.  Naturally  he  does  not  want  to  dis- 
please anybody,  but  he  does  want  to  please  the  larger 
number  of  persons  who  may  be  entangled  in  any  con- 
troversy. 

In  the  present  instance  the  public  is  represented  by 
the  exhibitors,  the  motion  picture  showmen.  The  lat- 
ter are  asking  only  what  has  been  asked  by  their 
patrons ;   and   it   is    a    strange   community   where   the 


majority  of  the  residents  do  not  favor  motion  pic- 
tures— seven  days  a  week. 

These  residents  want  more  than  pictures  seven  days 
a  week — they  want  them  in  the  form  in  which  they 
are  sent  out  by  the  producer,  after  viewing  by  the 
National  Board  of  Review  if  you  will.  They  want  to 
see  them  unsmeared  by  the  meddlesome  hands  of  local 
busybodies.  They  want  to  see  them  subject  only  to 
the  supervision  of  the  constituted  authorities,  in  other 
words  the  police,  who  if  they  are  worthy  of  the  name 
will  take  pains  to  see  that  any  offender  against  the 
much-quoted  and  too  often  personally  exploited  "pub- 
lic morals"  will  be  properly  and  promptly  dealt  with. 

Go  to  Syracuse,  meet  up  with  the  bunch,  and  make 
a  noise  that  will  be  heard  as  far  as  Albany.  Let  it  be 
known  you  represent  public  opinion. 

Something  New  in  Censorship 

THERE  is  a  fatherless  censorship  measure  in  Al- 
bany awaiting  a  sponsor.  Very  likely  the  alert 
clergyman  who  has  conceived  it  will  in  due  time 
uncover  a  legislator  willing  to  lend  his  name  to  it, 
but  we  are  inclined  to  doubt  if  the  measure  will  be 
seriously  considered  by  a  majority  of  either  body.  The 
bill  will  put  the  censorship  of  films  designed  for  ex- 
hibition in  New  York  into  the  hands  of  the  Board  of 
Regents,  the  dignified  body  to  which  is  committed  the 
education  of  the  youth  of  the  Empire  State.  There 
has  been  no  intimation  of  a  feeling  on  the  part  of  any 
menibers  of  the  board  that  their  public  duties  were 
so  light  they  craved  other  and  less  congenial  responsi- 
bilities with  which  to  fill  in  time  now  none  too  much 
unoccupied. 

Hurley's  Heart  and  Head  Are  Right 

ON  another  page  we  tell  a  story  about  S.  C.  Hur- 
ley, a  picture  showman  of  Campbellton,  N.  B., 
which  does  credit  to  the  heart  and  the  head  of 
that  representative  of  the  across  the  border  exhibitors. 
Mr.  Hurley  collected  photos  of  the  boys  in  his  town 
who  had  crossed  the  water  to  meet  death  in  battle 
and  had  met  it.  From  these  photos  he  had  slides 
made.  Of  each  man  he  gathered  data  as  to  how  he 
had  lived  and  where  possible  as  to  how  he  had  died. 
As  the  slides  were  thrown  on  the  screen  he  told  to 
his  patrons  the  simple  story  of  the  men  who  had  rep- 
resented their  neighbors  and  who  would  not  return 
to  receive  the  acclamations  that  would  be  bestowed  on 
their  more  fortunate  comrades.  Nevertheless  the 
dead  men  were  the  recipients  of  honors  they  could  not 
have  foreseen,  and  we  may  be  sure  their  relatives  and 
friends  were  not  unmoved  when  they  were  bestowed. 

"Still  Cause  for  Cheerfulness" 

I  AST  week  an  article  in  this  publication  started 
off  with  the  advice,  "Let  us  be  cheerful!"  and 
gave  as  a  reason  for  this  healthful  state  of  mind 
the  number  of  excellent  pictures  that  have  been  re- 
leased since  the  new  year  opened.  These  pictures 
range  from  those  with  serious  or  tragic  themes  to  the 
lightest  of  comedies.  All  show  excellent  technical 
handling.  Two  of  the  number  reveal  the  approach  of 
that  apparently  little  understood  but  much  to  be  de- 
sired form  of  screen  fiction ;  a  photoplay  in  fact  as 
well  as  in  name ;  a  screen  drama  or  comedy  that  has 
the  component  parts  of  real  drama — unbroken 
suspense  and  a  properly  sustained  climax. 

This  statement  is  not  written  in  disparagement  of 
the  older  form  of  screen  fiction,  the  photonovel.     The 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1175 


moving  picture  has  need  for  both  forms,  and  the  con- 
tention of  some  writers  of  scenarios  and  directors  that 
the  public  cannot  be  made  to  accept  so  radical  a  de- 
parture from  the  leisurely  and  more  explanatory  man- 
ner of  building  plots  is  only  another  way  of  admitting 
their  own  want  of  skill  in  the  art  of  the  true  dramatist. 
In  Nazimova's  hrst  moving  picture,  "War  Brides," 
there  is  a  properly  sustained  climax,  that  grim  tragedy 
ending  with  a  scene  which  reaches  its  greatest  height 
when  the  dead  body  of  the  heroine  is  held  aloft  by  the 
mob  of  infuriated  women. 

The  two  pictures  referred  to  indicate  clearly  the 
coming  of  this  newer  method  of  plot  building  which 
will  greatly  extend  the  ability  of  screen  fiction  to 
amuse  or  to  entertain. 

Exhibitors  Are  Doing  Big  Business 

REPORTS  from  the  country  at  large  indicate  that 
exhibitors  are  doing  a  thriving  business.  More 
than  that,  the  building  of  motion  picture 
theatres,  halted  by  war  restrictions,  is  going  rapidly 
forward.  The  traveling  representative  of  the  Moving 
Picture  World  reports  that  in  Canada,  Wisconsin, 
Minnesota,  IoVa  and  the  Dakotas  he  heard  stories  of 
thronged  nouses  and  new  structures.  World  corre- 
spondents in  other  parts  of  the  country  send  in  similar 
news.  And  it  is  good  news.  Motion  picture  men  have 
experienced  lean  days  in  recent  months.  The  coming 
back  of  their  patrons  will  bring  added  zest  to  their 
work,  will  give  them  greater  satisfaction  in  trying  to 
find  the  best  there  is  to  offer. 

There  is  another  point  of  view  and  a  significant  one. 
If  patrons  are  coming  back  to  the  picture  theatres  it 
is  because  there  are  on  exhibition  productions  that 
appeal  to  them,  it  is  because  the  producers  are  appeal- 
ing to  the  "psychology  of  the  mass,"  which  is  only 
another  way  of  saying  they  are  providing  material  fit 
for  exploitation  by  experienced  showmen. 

Producers  are  not  going  back. 

Texas  Leading  in  Theatre  Building 

IN  towns  large  and  small  in  Texas  motion  picture 
theatres  are  under  way.  In  Dallas  plans  have  been 
drawn  for  a  million-dollar  hotel  and  theatre  build- 
ing. Fort  Worth  is  to  put  $600,000  into  a  theatre  and 
office  structure.  San  Antonio  men  are  talking  of  a 
hundred-thousand-dollar  house.  And  so  it  goes 
throughout  the  big  state.  During  the  war  what  with 
shipbuilding  with  its  thousands  of  workers  and  big 
cantonments  with  their  hundreds  of  thousands  of  sol- 
diers Texas  was  prosperous.  Then  again  the  oil 
strikes  have  kept  the  money  flowing  as  the  valuable 
thud  gushed  out  of  the  ground.  It  looks  as  if  the 
spectre  of  unemployment  will  not  disturb  the  slumber 
of  the  inhabitants  of  the  commonwealth  bordering  on 
the  Rio  Grande. 

Daylight  "Saving"  Is  a  Fixture 

EXHIBITORS  will  note  with  interest  the  effort 
now  being  made  in  Congress  to  repeal  the  law 
which  automatically  authorizes  the  shifting  of 
the  clock  one  hour  on  March  30.  Under  the  rule 
which  went  into  effect  last  year  darkness  does  not 
come  upon  us  until  9  o'clock — that  is,  to  those  of  us 
who  live  in  the  latitude  of  New  York  or  above  it  in 
the  month  of  June.  It  is  a  rule  which  works  to  the 
disadvantage  of  showmen,  especially  to  those  who 
maintain  open-air  places,  but  it  is  doubtful  if  the 
measure  now  pending  will  be  successful.     The  long 


summer  evenings  have  hit  the  popular  fancy.  The 
situation  is  "tough"  from  the  theatreman's  viewpoint, 
but  we  fear  he  will  have  to  grin  and  bear  it. 

Mvarlag  Is  Still  a  Real  Mayor 

r-|-"1HERE'S  a  pretty  kettle  of  fish  over  in  Eliza 

U„±U         T1,n    \KT^.r\A     +  rAA     i     ■uraal'    r\r    turn    q  art    n 


beth.     The  World  told  a  week  or  two  ago  of 


the  efforts  of  the  chief  magistrate  of  the  Jersey 
municipality  to  prevent  the  closing  of  the  motion  pic- 
ture theatres  on  Sunday.  Mayor  Mvarlag  besides  his 
official  job  also  is  a  physician,  and  to  the  inhabitants 
of  his  city  has  the  reputation  of  answering  calls  even 
when  he  knows  no  pay  will  be  forthcoming.  That  of 
itself  will  indicate  where  he  stands  in  the  opinion — 
and  the  affection — of  the  residents.  Against  the 
mayor  is  a  committee  of  ministers  to  the  number  of 
twenty-seven — an  odd  number,  to  be  sure,  but  not 
enough  to  number  as  odds  to  the  mayor. 

"They  are  taking  away  the  workingman's  beer,  they 
are  taking  away  his  Sunday  moving  pictures,"  says 
Mr.  Mvarlag.  "He  cannot  own  an  automobile  to  go 
riding  in.  What  is  left  for  him?  The  preachers  hope 
that  enough  harassing  will  drive  him  into  the  church. 
They  seem  to  overlook  that  if  the  church  had  any- 
thing to  offer  him  they  couldn't  keep  him  out." 

The  grand  jury  is  considering  the  cases  of  ten  ex- 
hibitors charged  with  Sunday  exhibition.  Meanwhile 
one  of  the  local  pastors~~has  inquired  of  the  county 
prosecutor  if  he  will  be  violating  any  law  if  he  shows 
pictures  in  his  church  on  Sunday.  He  was  told  no. 
Whereupon  the  minister  explained  that  the  opposi- 
tion is  against  commercialism,  not  against  Sunday 
showing.  "No  admission  should  be  charged  and  no 
collection  should  be  taken  up,"  he  says. 

All  of  which  would  seem  to  indicate  that  in  the 
churchman's  view  it  is  against  the  interests  of  public 
order  to  exhibit  pictures  for  public  gain  in  a  theatre 
but  in  the  interest  of  public  order  to  show  them  free 
in  a  church. 

We  beg  leave  to  be  recorded  with  the  doctor-mayor. 

Indiana  Senate  Votes  for  Sunday  Shows 

THE  World  receives  word  from  Chrles  C.  Pet- 
tijohn,  dated  Indianapolis,  February  18,  that  the 
Indiana  Senate  has  voted  30  to  16,  four  members 
being  absent,  to  send  to  engrossment  the  bill  to  per- 
mit the  exhibition  of  motion  pictures  after  1 :30  on 
Sunday.  The  action  is  full  of  cheer  for  motion  picture 
men,  and  also  for  the  motion  picture  public.  The 
measure  is  not  yet  law,  but  it  is  more  than  an  indica- 
tion of  how  the  legislative  mind  is  being  influenced  by 
the  wishes  of  the  man  in  the  street. 

Carl  Pierce  Brings  Good  Report 

CARL  PIERCE  returns  home  after  five  months 
of  travel  across  the  country.  He  has  visited 
exhibitors,  exchangemen  and  players.  As  to 
the  first  three  named  he  reports  th?t  he  finds  condi- 
tions never  were  better  than  during  the  last  month. 
1  rip  remarks  in  regard  to  improvement  in  projection 
will  be  read  with  inteic-st  by  every  one  connected  with 
the  industry,  for  after  all  it  is  upon  the  skill  of  the  man 
behind  the  projector  and  the  efficient  condition  of  the 
apparatus  with  which  he  works  that  depend  the  enjoy- 
ment of  the  performance  by  the  spectator.  Another 
matter  which  was  brought  to  the  attention  of  Mr. 
Pierce  was  the  spirit  of  friendly  competition  and  "learn 
from  t-he  other  fellow"  displayed  by  the  theatre  man- 
agers of  the  Coast.  This  also  was  particularly  notice- 
able among  the  Canadian  showmen. 


1176 


THE     MOVING     PICTURE     WORLD 


March    1.   1919 


Personal  and  Otherwise 

TOM  .MOORE,  of  Washington,  D.  C, 
with  Mrs.  Moore,  was  in  New  York 
City  for  a  week  and  left  for  the 
capital  city  February.  19.  Mr.  Moore, 
who  opened  the  Rialto,  seating  1800,'  at 
the  corner  of  Ninth  and  G  streets,  only 
a  few  weeks  ago.  says :  "It  was  my 
original  intention  to  put  in  a  gallery  and 
I  may  do  so  yet,  but  the  general  archi- 
tecture is  so  symmetrical  and  appropri- 
ately planned  that  it  immediately  met 
with  the  approval  of  my  patrons.  In 
fact,  they  fell  in  love  with  it  just  as  it 
is.  From  the  opening  we  have  been 
jammed  with  a  limousine  patronage  that 
gives  the  trade  we  hoped  the  house 
would  attract."  Mr.  and  Mrs.  Moore 
were  in  New  York  on  pleasure  bent  and 
incidentally  to  see  the  presentation  of 
some  of  the  latest  features.  Tom  said 
it  when  he  remarked,  "It  doesn't  do  any- 
body harm  to  come  to  New  York  once 

in   a  while." 

*  *     * 

H.  A.  Spanuth  returned  to  Chicago 
February  15.  While  in  New  York  he 
arranged  with  the  First  National  to 
handle  "Vod-a-vil  in  the  Movies."  David 
P.  Howells  will  exploit  the  subjects  in 
Europe. 

Steve  Montgomery,  who  has  just  re- 
covered from  a  severe  illness,  is  again 
up  and  about,  anxious  to  get  into  har- 
ness. For  over  two  years  he  was  a 
Triangle  representative  and  hopes  again 
to  affiliate  with  the  Triangle  in  Omaha, 

Neb. 

*  *     * 

Max  Goldstein,  Chicago  representa- 
tive of  the  Famous  Players-Lasky,  was 
in   New  York   last  week. 

P.  J.  Richrath,  who  was  purchasing 
agent  for  Goldwyn  and  assistant  auditor 
for  Vitagraph,  is  now  traveling  auditor 
for  the  Fox  Film  Corporation.  Mr. 
Richrath  recently  received  his  discharge 

from   the   army. 

*  *     * 

Jimmy  Granger,  acting  district  man- 
ager in  the  Indianapolis  and  St.  Louis 
territories  for  the  Fox  Film  Corpora- 
tion, has  returned  to  his  old  home  town, 
New  York.  He  reports  the  territories 
he  has  had  charge  of  in  a  flourishing 
condition.  "How  good  it  seems  to  get 
home   again,"  savs  Granger. 

*  *    * 

John  Miller,  formerly  of  the  Buffalo 
Times,  is  an  attache  of  General  H.  E. 
Wilkins'  staff.  Mr.  Miller  does  not  know 
when  he  will  get  his  discharge  and  has 
not  definitely  decided  whether  he  will 
a:o  back  into  newspaper  work.  We  are 
inclined  to  believe  he  will  take  up  where 
he  left  off  before  donning  the  uniform. 

*  *    * 

While  seated  in  a  prominent  restaur- 
ant a  few  days  ago  our  attention  was 
attracted  by  a  musical  duet,  furnished 
bv  Charles  C.  Pyle,  general  sales  agent 
of  the  Bastola  Musical  Instrument  Com- 
pany, and  H.  Herman  of  the  American 
Photo  Player  Company,  the  former  from 
Chicago  and  the  latter  of  New  York. 
Those  who  are  familiar  with  the  won- 
derful instruments  used  in  the  picture 
theatres  of  this  country  must  be  familiar 
with  these  gentlemen. 

T.  Stuart  Blackton,  Jr..  known  to  many 
as  "Buster,"  is  now  writing  the  nub- 
licity  for  his  father's  productions.  "Bus- 
ter" has  just  returned  from  France, 
where  he  was   in   the   scrap.     He   wears 


two  gold  stripes  for  a  year's  service. 
This  is  not  his  first  venture  in  moving 
pictures,  and  we  have  every  reason  to 
believe  he  is  going  to  go  over  the  top 
and  make  good  in  the  industry. 
*     *     * 

Louis  Streimer  is  handling  "Mickey" 
in  Brooklyn  for  the  Magnet  Film  Com- 
pany. He  was  going  so  fast  down  Ful- 
ton Street  he  bumped  into  us.  We 
asked  him  what  he  was  doing.  He  re- 
plied: "Going  bac'-c  and  forth  to  and 
from  the  same  exhibitors.  Nothing  but 
repeats.  Mickey's  a  regular  gatling 
gun." 

It  came  as  a  surprise,  a  delightful  one, 
to  meet  our  old  friend  George  H. 
Thomas,  who  was  one  of  the  pioneers 
of  the  General  Film  Company.  Well, 
Tom  is  still  in  the  game.  He  is  supply- 
ing motion  pictures,  machines,  complete 
outfits  for  churches,  schools,  lodges,  ad- 
vertising and  every  other  purpose  you 
can  mention.  We  are  going  to  nail  a 
horseshoe    over   his    door    at  286   Lenox 

avenue. 

*    *    * 

E.  D.  Horkheimer  and  his  brother  H. 
M.  from  the  Coast  were  in  New  York 
the  week  of  February  17.  E.  D.  still 
tarries  and  may  remain  here  for  some 
time. 


Pete  Gridley  Smith,  Publicist, 
Joins  Ranks  of  the  Benedicts 

THE  members  of  the  Association  of 
Motion  Picture  Advertisers,  as- 
sembled for  beefsteak  and  buf- 
fonery  at  the  Cafe  Boulevard  Saturday 
evening,  February  15,  observed  one 
moment  of  silence  in  memory  of  their 
playmate  "the  late  Pete  Smith,"  who 
had  that  very  evening  taken  unto  him- 
self a  wife,  in  the  person  of  Miss  Mar- 
garet Ganss,  whose  picture  prettily 
adorns  this  recital  of  Pete's  "great  ad- 
venture." The  wedding  ceremony  was 
performed  by  Rev.  William  Schoenfeld 
at  his  residence  in  East  Ninety-first 
street. 

Only  immediate  relatives  of  the  con- 
tracting parties  were  in  attendance  and 
shortly  after  the  ceremony  Mr.  and 
Mrs.  Smith  took  a  train  for  the  South 
where  they  will  honeymoon  for  a  week 


or  ten  days  before  returning  to  occupy 
the  dove-cote  duly  prepared  by  the  pub- 
licist of  Famous  Players-Lasky  pic- 
tures and  picture  players.  They  will 
reside  at  2108  Harrison  Avenue,  Uni- 
versity  Heights. 

As  Pete  very  sensibly  kept  his  bride- 
to-be  in  a  state  of  mysterious  and  dis- 
creet aloofness  from  his  legion  of 
friends,  we  can  only  submit  her  picture 
as  a  striking  tribute  to  her  husband's 
good  taste.  Concerning  Pete  we  may 
say  with  freedom  and  emphasis  that  he 
has  a  host  of  friends  who  will  join  with 
us  in  wishing  bride  and  groom  a  long 
life  of  perpetual  happiness. 

Peter  Gridley  Smith  gained  his  first 
intimate  touch  with  the  picture  busi- 
ness through  his  association  with  a 
Western  theatrical  publication  in  its 
New  York  office.  Julian  Solomon,  Jr., 
chose  Pete  as  his  first  aid  in  making 
Bosworth  pictures  famous  and  from  his 
first  affiliation  with  the  publicity  branch 
of  picture  promotion  Pete  has  kept  at 
mimeographing  both  as  a  profession 
and  a  religion,  passing  successively 
through  Bosworth,  to  Artcraft,  to 
Famous  Players-Lasky  where  he  has 
from  the  outset  of  the  combination  been 
in  charge  of  the  trade  paper  and  daily 
newspaper  publicity. 


Little  Pat   Moore  in   Polo   Picture. 

Little  Pat  Moore,  who  plays  the  part 
of  the  son  of  Naturich  in  the  de  Mille 
play  "The  Squaw  Alan,"  has  been  cast 
as  one  of  the  supporting  players  in 
Eddie  Polo's  first  special  two  reel  drama 
"A  Prisoner  for  Life." 


Mrs.   Peter   Gridley    Smith. 


Tribute  to  Fallen  Heroes 

Is  Given  by  Exhibitor 

MANY  a  moderately-sized  town  has 
no  complete  or  panoramic  idea  of 
the  part  played  by  its  soldier  lads 
in  the  conflict  with  the  Hun,  and  particu- 
larly it  has  no  general  military  history 
of  the  boys  who  have  fallen  on  the  field 
of  France. 

But  the  town  of  Campbellton,  New 
Brunswick,  was  given  a  picturization  of 
the  history  of  its  brave  lads  who  went 
to  glory  on  foreign  fields,  and  the  coup 
was  executed  by  an  exhibitor,  S.  C.  Hur- 
ley, manager-  of  Campbellton's  Opera 
House.  Mr.  Hurley  secured  photographs 
of  those  soldiers  of  his  town  who  had 
given  up  their  lives  for  liberty's  sake, 
had  slides  made,  collected  information 
from  various  sources,  and  then  exhibited 
the  pictures  on  his  screen,  giving  a  lec- 
ture on  each  hero. 

That  this  visualization  of  Campbell- 
ton's  most  glorious  part  in  the  war  made 
a  deep  impression  is  not  necessary  to 
add.  Mr.  Hurley  called  the  pictures  "A 
Tribute  to  the  Boys  Who  Have  Fought 
and  Fallen." 

A  short  time  before,  the  Opera  House 
ran  a  "Tribute  to  France"  matinee.  All 
the  children  brought  gifts  for  the  war- 
stricken  babes  of  France,  and  for  their 
kindly  charity  were  given  a  free  matinee 
by  Mr.  Hurley  the  following  week. 

Postpone    Chaplin    Reissues. 

Essanay  has  postponed  the  release  of 
its  four  Chaplin  pictures  for  two  weeks, 
the  first  being  released  March  1,  instead 
of  February  15,  as  originally  planned. 
The  first  issue  will  be  "A  Night  in  the 
Show,"  instead  of  "Shanghaied,"  as  first 
intended,  and  will  be  followed  by  "The 
Bank,"  "Police"  and  "Shanghaied,"  each 
two  weeks  apart. 


March   1,  1919 


THE    MOVING     PICTURE    WORLD 


1177 


AS  DIRECTOR  GEORGE  IRVING  THINKS 

The  Man  in  Charge  of  Making  Augustus  Thomas'  Play, 
"As  a  Man  Thinks,"  Into  a  Four-Star  Picture  Tells 
of  the  Artco  Screen  Version  and  of  Other  Matters 


THE  bull  himself  appeared  utterly 
unconcerned  and  so  did  the  shapely 
young  woman  in  fleshings  who  sat 
upon  his  back.  Everyone  else  in  the 
studio  was  a  trifle  nervous  and  showed 
it.  One  of  the  minor  actresses  climbed 
on  to  a  table  and  gave  a  nervous  little 
giggle  every  time  the  horned  gentleman 
with  a  ring  in  his  nose  switched  his 
tail. 

"Turn  on  the  lights  one  at  a  time," 
commanded  Director  Irving. 

The  electrician  cautiously  obeyed  or- 
ders. As  each  new  bunch  of  lights  be- 
gan  to  splutter  and  the  scene  grew 
dazzling  in  its  brightness  the  nervous 
tension  increased.  So  also  did  the  calm 
dignity  of  the  bull.  With  a  look  of 
great  relief  the  director  proceeded  to 
take  the  scene.  When  it  was  finished 
the  bull  was  lead  away  still  calm  and 
unperturbed  by  his  introduction  into 
acting  for  the  movies. 

"Where  did  you  get  the  new  leading 
man?"    Mr.   Irving  was    asked. 

"Over  at  the  stock  yards,"  he  replied. 

"A    Chicago   product,   Eh?" 

"He  probably  came  from  the  Windy 
City,  but  we  secured  him  at  a  local 
agency    on    the    river    front." 

"Was    this    his    first   appearance?" 

"As  a  leading  man? — no,  indeed!  He's 
had  a  long  stock  engagement  leading 
the  newly  arrived  cattle  into  the  stock 
yard  pens.  Come  into  the  office  and 
Miio'(c  a  cigar  while  I  tell  you  some- 
thing  about   the   picture." 

Developing   a  Theme. 

The  director's  office  at  the  Biograph 
studio  is  a  comfortable  place;  and  Di- 
rector Irving  knows  a  good  cigar  and 
doesn't  keep  the  best  ones  of  his  supply 
for  himself. 

"How  is  'As  a  Man  Thinks'  shaping 
up  in  the  screen  version?"  was  his  in- 
terviewer's question  when  his  cigar  was 
drawing  satisfactorily. 

Really  an  Excellent  Cast. 
"It  looks  very  promising  so  far,"  was 
the  reply.     "We  have  an  excellent  cast. 
Leah     Baird,    Henry    Clive,    Warburton 
Gamble.  Joseph  Smiley,  Charles  Brandt, 
Betty  Howe  and  Alexander  Herbert  are 
the    principals,    and    Mr.    Raver    has    set 
a  high  standard  for  Four-Star  pictures." 
"Have  you  made  many  changes  in  the 
story?" 
The   director   shook   his  head. 
"Not    enough    so    that    I    can    say    to 
Augustus    Thomas    what    Douglas    Fair- 
hanks   did   about  'Arizona':     'You  won't 
know  your  play  when  you  see  it  on  the 
screen.'     We   have   taken   advantage   of 
the  chance  to  trace  the  movements  of 
the     characters     and     to     follow     them 
through  scenes  that  are  only  told  about 
in  the  stage  version,  and  have  also  de- 
parted  somewhat   from  the   prominence 
given   the  racial  question   and  the   mar- 
riage of  Jew  and  Gentile.     It  is  still  an 
important  motive  in  the  story,  but  the 
beautiful    thought    that   the   wife    is    the 
real    guardian    of    the    home    has    been 
brought   to   the   front.     So   long  as   the 
husband     believes     in     her     purity     her 
children   are   safe.     She   alone  can   give 


By  Edward  Weitzel 

them  the  right  to  look  the  world  in  the 
face." 

The    Importance    of    Form. 

A  remark  about  the  advantage  a 
knowledge  of  the  fundamental  rules  of 
play  construction  gives  a  director 
brought  out  the  fact  that  it  was  Francis 
Wilson  who  first  put  George  Irving  on 
the  right  road  to  his  present  position 
by  insisting  that  he  study  the  subject 
while  an  actor  in  that  accomplished 
comedian's  company.  The  star's  attitude 
in  the  matter  was  not  entirely  disinter- 
ested. He  was  ambitious  to  write  a 
play  himself  and  wanted  the  thoughtful 
young  actor  with  the  quiet  manner  to 
help  him  out. 

Asked    if    he    did    not    believe    screen 


George    Irving. 

technic  had  advanced  rapidly  since 
scenario  writers  and  directors  had  be- 
gun to  recognize  that  form  was  quite 
as  important  in  the  photoplay  as  in 
stage  drama,  George  Irving  replied : 

"I  am  sure  of  it !  And  it  is  becoming 
generally  understood  that  the  moving 
picture  cannot  take  a  true  drama  form 
by  slavishly  following  the  stage  play  but 
can  only  be  given  all  the  advantages  of 
construction  possessed  by  its  elder 
brother  by  evolving  a  technic  of  its 
own.  This  is,  by  no  means,  perfected 
as  yet,  but  it  will  be  accomplished  just 
as  surely  as  an  American  made  aero- 
plane will  fly  across  the  ocean." 

The    Misspent    Nickel. 

Another  interesting  phase  of  the  mov- 
ing picture  was  touched  upon  before  the 
interview  and  the  cigars  came  to  an 
end.  Recalling  the  first  time  he  visited 
a  Yiddish  theatre  on  the  lower  East 
side  of  New  York  the  director  of  "As 
a  Man  Thinks"  spoke  of  getting  an 
insight   into  the   extravagant  method   of 


the  foreign  actors  by  observing  the  con- 
duct of  two  young  girls  of  Russian-Jew 
parentage  who  got  on  to  a  downtown 
street  car  just  ahead  of  him.  One  of 
them  dropped  a  ten-cent  piece  into  the 
box  and  her  companion,  not  knowing 
her  fare  had  been  been  paid,  dropped 
in  a  nickel.  When  she  discovered  her 
mistake  manv  and  loud  were  her  lamen- 
tation. She  kept  bewailing  the  terrible 
loss  and  was  helped  out  by  her  equally 
excited  companion  until  they  both  left 
the  car.  , 

"You  see/'  continued  Mr.  Irving,  "why 
it  is  that  vehement  gestures  and  over- 
emphatic  tones  are  used  on  the  stage 
bv  the  foreign-born  actors  in  every 
scene ;  they  are  the  natural  everyday 
customs  of  the  people  who  compose  a 
Yiddish  theatre  audience. 

"I  reached  the  scene  of  the  Annis  mur- 
der at  Bayside  just  after  the  dying  man 
was  taken  from  the  water  and  laid  on 
the  float  in  front  of  the  yacht  club. 
Although  the  murderer  had  not  left  the 
scene  of  his  crime  but  stood  near  the 
man  he  had  shot  and  there  were  a  num- 
ber of  other  people  present  there  was 
less  excitement  apparent  than  when  the 
girl  put  the  extra  nickel  into  the  box. 
It  is  this  difference  in  temperament  that 
makes  some  of  our  foreign  born  direc- 
tors fill  their  pictures  with  an  excellent 
quality  of  drama  for  their  fellow  coun- 
trymen but  which  is  much  too  highly 
spiced  with  sensation  and  too  vigorously 
acted   to    please   the   native    palate." 


"Made  in  America"  Seen  at 
the  National  Press  Club 

MADE 'in  America"  made  quite  a 
hit  at  its  initial  showing  at  the 
National  Press  Club,  Washing- 
ton, D.  G,  on  February  15.  The  eight- 
reel  serial  showing  how  our  soldiers 
were  made  was  put  on  at  the  club  by 
Philip  Richardson,  director  of  publicity, 
and  E.  A.  Crane,  local  representative  of 
the   W.  W.   Hodkinson   Corporation. 

The  picture  was  introduced  by  Ser- 
geant Francis  A.  I.  Connolly,  a  member 
of  the  club,  who  was  at  Camp  Meade, 
Md.,  a  member  of  the  National  Army, 
at  the  time  the  picture  was  made.  Ser- 
geant Connolly  is  a  popular  member  of 
the  Press  Club  and  the  fact  that  he  was 
familiar  with  the  pictures  gave  them 
added  interest  Among  those  present  at 
the  showing  were  other  newspaper  men 
who  had  been  trained  or  stationed  at 
Camp  Meade  and  one  officer,  who  took 
an  active  part  in  the  trained  work 
filmed,  saw  himself  and  was  recognized 
by  others. 

This  was  the  first  time  that  the  rest 
of  the  membership  present  had  an  op- 
portunity to  see  all  of  the  steps  a  draftee 
had  to  go  through  before  becoming  a 
real  soldier. 

"Made  in  America"  was  also  shown 
to  officers  of  the  Army  General  staff  at 
the  Army  War  College,  and  a  print  is 
soon  to  be  officially  presented  to  the 
War  Department  to  become  a  part  of 
the  pictorial  history  of  the  war. 


1178 


THE    MOVING    PICTURE    WORLD 


March  1.  1919 


Earl  Metcalfe  to  Direct 
Paramount-Flagg  Comedies 

LIEUTENANT  EARL  METCALFE, 
recently  returned  after  a  year  at 
the  front,  has  been  engaged  by 
Town  and  Country  Films,'  Inc.,  to  direct 
the  Paramount -James  Montgomery 
Flagg  comedies  on  the  Paramount  pro- 
gram. 

The  announcement  of  Lieutenant  Met- 
calfe's engagement  as  director  recalls 
the  fact  that  he  is  nothing  if  not  versa- 
tile. Flash  back  nine  or  ten  years  ago 
and  he  is  discovered  playing  character 
old  men  in  dramatic  stock  companies 
throughout  the  country.  This  excellent 
schooling  finished,  he  then  played  heavy 
roles  in  moving  pictures  during  1912. 
A  short  time  later  he  was  pleasing  the 
fans  throughout  the  country  as  a  screen 
leading  man. 

Continuing  this  for  about  five  years 
he  decided  to  abandon  the  screen  to  ac- 
cept the  position  of  director.  Although 
he  had  always  been  a  dramatic  actor, 
Metcalfe  was  assigned  the  task  of  pro- 
ducing comedies.  Continuing  this  work 
successfully  for  a  year  he  again  appeared 
upon  the  screen  in  several  features 
which   he   produced. 

When  the  United  States  declared  war 
Metcalfe  attended  the  first  Plattsburg 
Training  Camp,  and  in  August,  1917,  was 
commissioned  Lieutenant  of  Infantry. 
He  was  assigned  to  the  famous  165th  In- 
fantry. Sailing  for  France  with  that 
regiment  in  October,  1917,  he  had  his 
first  baptism  of  fire  in  the  famous  Toul 
sector    near   Luneville. 

After  a  year  in  France,  Lieutenant 
Metcalfe  returned  shortly  before  the 
armistice  was  signed,  upon  a  special  mis- 
sion. He  was  to  return  to  France  on 
November  14,  but  at  the  signing  of  the 
armistice  his  mission  was  automatically 
finished. 


S.  L.  Rothapfel  Addresses 
Columbia  Cinema  Composers 

IN  response  to  an  urgent  invitation, 
S.  L.  Rothapfel,  president  of  the  re- 
cently organized  Rothapfel  Pictures 
Corporation,  addressed  the  cinema  com- 
posers' department  of  Columbia  Univer- 
sity, New  York,  on  February  14th. 

During  the  several  years  that  he  was 
managing  director  of  the  Strand,  and 
later  the  Rivoli  and  Rialto  theatres.  Mr. 
Rothapfel  devoted  much  time  to  a  study 
of  scenario  construction  and  other 
branches  of  screencraft,  and  his  lecture 
was  on  the  subject  of  "The  Construc- 
tion of  a  Scenario."  He  did  not  deal 
with  the  technical  details  of  motion  pic- 
ture production,  but  rather  gave  his 
auditors  a  message  of  hope  and  optim- 
ism, telling  them  that  the  motion  picture 
would  reach  its  greatest  heights  when 
not  the  action  itself,  but  the  thought 
behind   it   is   visualized. 

Mr.  Rothapfel  dwelt  principally  on  the 
psychology  and  philosophy  of  the  pic- 
ture, and  told  his  auditors  that  he  hoped 
to  see  the  day  when  the  frivolous  curly- 
headed  blond  ingenue  was  a  thing  of  the 
oast  and  she  was  superseded  by  a  type 
depending  upon  brains,  ability  and  ar- 
tistry to  produce  the  effects,  and  where 
the  suggestions  for  necessary  action 
would  be  mental  and  not  physical. 

Mr.  Rothapfel's  remarks  made  a  deep 
impression  upon  his  auditors,  many  of 
whom  have  since  communicated  with 
him  for  further .  information  along  the 
lines  suggested. 


Alice   Brady. 

Alice  Brady  Completing 

Her  Contract  with  Select 

t  x  j~nH  the  completion   of  two  more 
\\     pictures   Alice    Brady   will    finish 

'  '  her  contract  with  the  Select  Pic- 
ture Corporation.  The  making  of  these 
two  productions  will  occupy  her  until 
about  April.  Miss  Brady,  of  course,  will 
continue  in  her  stage  success,  "Forever 
After,"  at  the  Playhouse.  Her  popu- 
larity in  this  play  is  now  greater  than 
ever.  As  for  some  time  past  she  has 
been  forced  to  play  an  extra  matinee 
on  Thursday  each  week  to  satisfy  the 
demand  for  seats,  there  is  no  question 
but  that  "Forever  After"  will  continue 
its  highly  successful  run  at  the  Play- 
house through  the  current  theatrical 
season  and  for  many  weeks  thereafter. 
Seats  are  now  on  sale  for  the  Memorial 
Day  and  Fourth  of  July  performances. 
In  fact,  for  the  first  time  in  the  history 
of  the  American  theatre  a  young  actress 
in  her  first  year  as  a  star  is  playing  a 
solid   season   on   Broadway. 

With  the  completion  of  her  motion 
picture  contract  with  Select  Miss  Brady 
will  have  devoted  nine  months  to  con- 
tinuous work  before  the  camera  during 
the  day  and  behind  the  footlights  at 
night. 

Miss  Brady's  plans  for  the  future  are 
indefinite.  She  has  in  mind  the  possi- 
bility of  going  abroad  and  there  making 
a  series  of  pictures  which  will  have  for 
their  locale  France,  England,  Italy  and 
possibly  Germany,  and  is  open  for  prop- 
ositions for  special  picture  productions. 
There  is  also  a  possibility  that  Miss 
Brady  may  postpone  a  road  tour  in 
"Forever  After,"  as  she  now  has  under 
consideration  a  proposition  to  play_  an- 
other year   in   New  York   in   that  piece. 

Alice  Brady  has  duplicated  on  the 
stage  the  success  she  has  won  on  the 
screen.  Prior  to  her  return  to  the 
speaking  stage  last  September  Miss 
Brady  had  won  for  herself  wide  follow- 
ing as  a  motion  picture  star.  Since  the 
opening  of  "Forever  After"  in  New 
York  she  has  added  to  that  clientele 
many  thousands — a  triumph  of  no  small 
proportions. 

When  inquiry  was  made  at  the  offices 
of  Select  in  regard  to  the  announcement 
of  Miss  Brady  the  officials  replied  there 
was  nothing  to  be  said  at  this  time. 


Vitagraoh  to  Release 

Anita  Stewart  Picture 

VITAGRAPH  has  made  the  announce- 
ment that  it  will  reissue,  in  March, 
Anita  Stewart's  "From  Headquar- 
ters," which  recalls  the  record  made  by 
the  picture  when  it  was  first  released  and 
acclaimed  country-wide  as  a  "powerful 
and  history-making  drama."  A  strong 
array  of  bookings  already  has  appeared 
on  Vitagraph's  books,  indicating  a  rush 
due  to  rival  anything  the  company  has 
put    over. 

"From  Headquarters"  was  directed  by 
Ralph  Ince,  who  took  advantage  of  its 
intensely  dramatic  situations  and  made 
a  production  which  gripped  the  feelings 
and  maintained  its  hold  at  all  moments. 
The  emotional  heights  reached  by  Anita 
Stewart  in  the  part  of  Rose  Peters  have 
been  hard  to  parallel.  She,  with  Earle 
Williams  and  Anders  Randolf,  made  a 
strong  trio  in  putting  over  the  startling 
scenes  which  put  the  production  straight 
to  the  front  of  current  pictures.  The 
new  picture  will  be  in  five  reels,  instead 
of  the  original  three. 

In  the  story,  Anita  Stewart  stabs  her 
employer  with  a  keen-edged  paper  cut- 
ter and  rushes  from  the  scene  of  her 
crime.  But  the  climax  is  not  reached 
until  the  girl's  father,  a  detective  who 
believes  there  is  absolutely  no  excuse 
for  crime,  is  put  on  the  case  from  head- 
quarters, and  traces  the  crime  to  his 
own  flesh  and  blood. 

To  quote  from  the  Moving  Picture 
World's  review  of  the  picture  after  its 
initial  showing,  "Of  the  strongest 
scenes  are  the  denunciation  of  the  brok- 
er by  the  girl  when  she  sees  he  has 
turned  his  attention  to  a  newcomer ;  the 
plunging  of  the  two-edged  envelope 
opener  into  the  back  of  the  employer; 
the  assignment  of  the  father  to  the  case ; 
his  investigation  and  the  confirming  of 
his  fears,  with  flashes  of  Rose  curled 
up  at  the  window  awaiting  the  inevit- 
able ;  the  return  to  the  station  of  the- 
Spartan-like  detective  to  report  andr 
then  to  make  the  arrest,  only  to  be  in- 
formed that  the  broker  has  called  off 
the  investigation.  And  then,  after  the 
lapse  of  time,  the  call  of  the  repentant 
broker,  and  the  irruption  of  the  enraged 
father;  the  struggles  of  the  daughter  to 
release  the  strangle-hold  of  the  father ; 
her  victory  over  the  giant  detective  as 
the  convalescent  collapses. 

"  'From  Headquarters,'  as  the  Yankees 
put  it,  is  man's  size — and  woman's,  too."" 


Big    Painted   Sign    on   "Humanity"   Film. 

The  largest  painted  advertising  board 
in  New  York,  advertising  "The  Heart 
of  Humanity,"  has  been  completed.  The 
gigantic  sign  is  painted  on  the  north 
wall  of  the  Mecca  building,  1600  Broad- 
way, and  has  been  in  the  process  of 
painting  for  over  two  weeks. 

The  sign  is  74  by  122  feet  and  the 
words  "The  Heart  of  Humanity"  are 
over  8  feet  in  height.  The  sign  is  in 
four  bright  colors  and  white,  and  can 
be  clearly  seen  for  many  blocks.  The 
red  heart  in  which  Miss  Phillips'  por- 
trait is  centered  is  over  forty  feet  in 
height.  The  sign  is  similar  in  design 
to  that  of  the  twenty-four  sheet  used 
for  advertising  the  production  with  the 
exception  that  instead  of  a  poppy  field 
in  the  foreground,  as  the  twenty-four 
sheet  has,  the  sign  is  outlined  at  its- 
base  by  a  number  of  silhouetted  hands. 


March  1,  1919 


THE     MOVING    PICTURE    WORLD 


1179 


FIRST   NATIONAL    PRIZES   AWARDED 

Jury  of  Newspaper  Men  Decide  the  Winners  in  the 
$1,200  Contest  for  the  Best  Advertising  Displays  for 
"Tarzan" — Four  Classes,  with  Three  Prizes  to  Each 


IN  the  offices  of  the  First  National  Ex- 
hibitors' Circuit  last  Monday,  by  a 
committee  composed  of  R.  E.  Pri- 
chard,  of  the  Motion  Picture  News;  R. 
E.  Baremore,  of  the  Exhibitors'  Trade 
Review;  James  A.  Beecroft,  of  the  Ex- 
hibitors' Herald,  and  Epes  W.  Sargent, 
of  the  Moving  Picture  World,  twelve 
hundred  dollars  in  Liberty  Bonds  were 
awarded  to  exhibitors  who  had  played 
"The  Romance  of  Tarzan." 

There  were  four  classes  in  the  con- 
test, divided  according  to  the  seating 
capacity  of  the  houses,  and  in  each  class 
the  first  prize  was  to  the  value  of  $150, 


L.  L.  Willey 

Of  the  Colonial   Theatre,  Rochester,  N.  Y. 

with   $100   for   second   prize   and  $50   for 
third. 

In  theatres  of  the  fust  class,  with  2,- 
000  seats  of  over,  S.  Barrett  McCormick, 
manager  of  the  Circle  Theatre,  Indian- 
apolis was  given  first  prize;  George 
Fischer,  manager  of  Saxe's  Alhambra 
Theatre,  Milwaukee,  second  prize,  and 
I.  Kuhn,  manager  of  Loew's  Stillman 
Theatre,    Cleveland,    third    prize. 

In  theatres  of  the  second  class,  with 
from  1,000  to  2,000  seats,  P.  E.  Noble 
and  E.  J.  Meyrick,  advertising  director 
and  manager  respectively  of  the  Liberty 
Theatre,  Portland,  Ore.,  were  awarded 
first  prize;  Harry  McDonald,  manager  of 
Fox's  Theatre,  Springfield,  Mass.,  was 
given  second  prize,  and  the  Victoria 
Theatre,  Philadelphia,  was  awarded 
third  prize. 

Momand  Wins  in  Class  Three. 

For  theatres  of  the  third  class,  with 
from  750  to  1.000  seats,  C.  Edgar  Mo- 
mand, manager  »f  the  Garden  Theatre, 
Flint,  Mich.,  was  given  first  prize;  H.  C. 
Corhan,  of  the  American  Theatre,  Hope- 
well, Va.,  was  awarded  second  prize,  and 


By  Epes  W.  Sargent 

M.  M.  Rubens,  manager  of  the  Princess 
Theatre,  Joliet,  111.,  was  winner  of  the 
third    prize. 

The  theatres  of  the  fourth  class,  with 
less  than  750  seats  the  board  of  judges 
awarded  first  prize  to  L.  L.  Willey,  man- 
ager of  the  Colonial  Theatre,  Rochester, 
N.  H. ;  second  prize  to  E.  N.  Collins, 
manager  of  the  Liberty  Theatre,  Electra, 
Texas,  and  third  prize  to  F.  R.  Smith, 
manager  of  the  Bijou  Theatre,  Fond  du 
Lac,  Wis. 

Two  factors  combined  to  reduce  the 
number  of  entries,  .the  influenza  and 
timidity.  Perhaps  the  epidemic  was  the 
more  potent  reason,  for  in  most  sec- 
tions of  the  country  the  houses  were 
closed  for  periods  varying  from  eight  to 
twelve  weeks,  with  a  following  period 
of  depression  almost  as  long,  which 
discouraged  the  managers  from  special 
bookings,  though  at  such  a  time  a  spe- 
cial would  have  done  much  to  break 
down  the  fear  of  the  more  cautious 
patron's. 

Many  Remained  Out  of  Competition. 

At  the  same  time  it  was  evident  that 
many  remained  out  of  the  contest  mere- 
ly because  they  felt  that  their  campaigns 
were  not  sufficiently  elaborate,  and  it  is 
very  probable  that  some  of  these  would 
have  won  prizes,  for  some  of  the  cam- 
paigns sent  in  to  this  paper  for  review 
were  better  in  quality  than  those  win- 
ning prizes;  which  probably  is  cold  com- 
fort now,  but  which  may  move  exhibit- 
ors to  greater  enterprise  in  future. 

Three  submissions  stand  out  above  all 
the  others  for  completeness,  but  had 
there  been  a  grand  prize  for  the  best 
submission  in  all  classes,  it  is  probable 
that  the  prize  would  have  gone  to  L.  L. 
Willey,  of  the  Colonial  Theatre,  Roches- 
ter, N.  H.  Mr.  Willey,  of  course,  did  not 
equal  in  elaborateness  some  of  the  cam- 
paigns of  the  larger  houses,  but  for 
thoroughness  he  stood  in  a  class  by  him- 
self. 

Willey's  is  a  small  town  theatre  seat- 
ing but  six  hundred,  average  middle 
class  patronage  with  a  daily  change  and 
a  service  ranging  from  two  to  eight 
weeks.  He  showed  the  feature  at  10  and 
15  cents  at  matinees  and  at  a  quarter  in 
the  evening,  plus  the  war  tax.  He  played 
only  one  day  and  gave  four  perform- 
ances. 

Began    Three    Weeks    Ahead. 

Willey  began  his  campaign  three 
weeks  in  advance  of  the  showing  with 
an  underline.  To  get  the  privilege  of 
showing  a  half  page  on  the  front  sheet 
of  the  local  weekly,  he  had  to  arrange 
with  some  of  the  other  advertisers  to 
use  their  space  for  that  issue;  making 
a  regular  campaign,  but  he  carried  his 
point  and  got  the  preferred  position. 

For  lithographs  he  used  three  threes, 
two  sixes  and  fifteen  ones,  with  a  twen- 
ty-four sheet  mounted  as  a  banner  above 
the  entrance.  He  also  painted  twelve 
window    cards,    a    sample    of    which    is 


shown.     These   were   ali   done   by   hand 
and  of  different  design. 

He  wrote  a  prologue  with  a  full  scenic 
setting,  for  which  he  composed  an  orig- 
inal score.  This  used  a  man  for  Tar- 
zan, some  sailors,  savages  and  a  lion, 
tiger  and  ape,  obtaining  the  costumes 
from  a  theatrical  costumer.  These  play- 
ers were  paraded  through  the  town  with 
a  band  in  addition  to  appearing  in  the 
prologue.  The  prologue  even  offered 
a  rain  effect  with  real  water  and  cal- 
cium lights. 

Puts  on   Half   Hour  Band  Concert. 

The  band  was  also  used  for  a  half- 
hour  concert  in  front  of  the  house  be- 
t'or  the  first  night  show. 

There  was  no  question  as  to  the  value 
of  the  McCormick  campaign,  and  Noble 
and  Meyrick  were  easily  at  the  head 
of  the  second  class,  pinning  their  faith 
to  a  novel  slide  campaign.  The  third 
class  showed  the  least  novelty,  and  class 
four  offered  the  greater  novelty  in 
that  they  were  more  dependent  upon 
lobby  displays,  since  most  of  them  had 
no  daily  paper  to  use.  In  this  the  con- 
test ran  true  to  form. 

The  contest  offered  an  interesting 
study  in  methods,  but  the  real  contest 
lay  between  a  few  in  each  class  and 
judging     was     a     comparatively     simple 


COLONIM 

Theatre: 

:de.c. 


Tnurs. 


One    of    the    Specially    Painted    Window 
Cards. 

matter.  Decision  lay  entirely  with  the 
jury  and  only  in  one  or  two  instances 
was  there  the  slightest  question  as  to 
the  distribution  of  the  awards,  so  mark- 
ed were  the  differences  in  the  submis- 
sions. 

Following  the  judging  the  jury  was 
entertained  by  the  Hotel  Chatham  by 
the  First  National,  Earl  Hudson  acting 
as  a  most  agreeable  host. 


1180 


THE     MOVING     PICTURE     WORLD 


.March   1.   1919 


TOO    MUCH    WAR    STUFF,   SAYS    NICHOLS 

London  Film  Buyer  Advocates  Placing  Such 
Material  on  Shelf  for  Year — Long  Runs  Gain 


BEFORE  the  war  B.  Nichols,  of  Lon- 
don, was  a  frequent  visitor  to  these 
shores,  but  of  late  his  appearances 
have  been  few  and  very  far  between. 
But  the  war  is  over  now  and  the  shrewd 
operator  who  built  up  the  fortunes  of 
Biograph,  Kalem  and  Lubin  in  the  hey- 
day of  the  General  Film  is  again  regis- 
tered at  the  Knickerbocker. 

"I  have  not  seen  much  as  yet  that 
interests  me,"  he  said  the  other  day  in 
answer  to  a  question.  "I  am  buying 
film  for  resale  now  and  the  price  must 
be  right  to  interest  me.  But  more  im- 
portantly, there  is  far  too  much  war 
stuff.  The  war  is  done,  and  people 
want  to  turn  to  other  and  more  pleasant 
thoughts  for  the  time  being.  It  would 
seem  that  the  sudden  cessation  of  hos- 
tilities has  drawn  from  the  shelves  all 
of  the  film  made  and  stored  in  anticipa- 
tion of  a  continuation  of  the  conflict. 
It  would  be  better  to  keep  this  on  the 
shelves  for  a  year  or  so.  We  have  not 
only  been  oversupplied  with  war,  but 
we  are  trying  to  forget  the  war,  and  a 
year  from  now  the  public  will  be  in  a 
far  more  receptive  frame  of  mind  for 
these   stories." 

"How  about  the  general  situation?" 
he  was  asked.  "There  seems  to  be  an 
agitation  in  favor  of  the  all-British 
film." 

Nine-Tenths   of   Film    Is   American. 

"At  the  present  time,"  he  said,  "more 
than  90  per  cent,  of  the  film  shown  in 
Great  Britain  is  of  American  origin. 
It  is  reasonable  to  suppose  that  with 
the  coming  of  full  peace  there  will  be 
a  heavier  influx  of  film  from  France 
and  Italy,  but  it  will  be  a  long  time  be- 
fore the  British  manufacturer  can  claim 
serious  attention.  In  the  first  place  he 
has  not  the  money  at  his  command  to 
make  really  important  subjects.  In  the 
second  place  British  producers  still  lack 
the  technical  knowledge  to  enable  them 
to  compete  with  American-made  film. 
British-made  film  is  favored  where  pos- 
sible, but  the  demand  for  entertainment 


cannot  be  met  without  a  very  large 
proportion  of  American  product  for  a 
great   many  years   to   come. 

"Exhibitors  are  making  money,  and  I 
believe  that  the  war  has  helped  very 
greatly.  It  has  put  money  into  circula- 
tion. It  has  given  marked  increases  in 
wages  to  those  classes  of  persons  who 
are  the  chief  supporters  of  the  motion 
pictures.  Even  the  strikes  are  helping 
the  exhibition  houses,  for  the  people 
are  idle,  have  money  and  must  have 
some  place  to  go.  The  picture  theatres 
keep  them  out  of  mischief  and  in  this 
respect  are  doing  a  very  real  good. 
Receipts   May   Suffer  in   Readjustment. 

"I  believe  that  in  time  there  will  come 
a  period  of  readjustment  when,  for  a 
time,  the  receipts  will  suffer,  but  this 
will  be  a  readjustment  and  not  a  re- 
lapse, and  the  business  should  remain 
above  its   former   level. 

"One  thing  that  will  interest  your 
people  is  the  dearth  of  projection  ma- 
chines. None  was  imported  during  the 
war  and  as  a  result  there  is  a  lack  of 
good  projectors  and  hundreds  must  be 
scrapped  very  shortly  and  be  replaced 
bv  new  machines.  At  best  the  standard 
of  projection  is  not  equal  to  that  in 
the  States.  At  present  it  is  very  poor, 
both  on  account  of  wornout  machines 
and  because  of  the  absence  of  trained 
operators   at  the   front. 

"The  film  market  holds  good,  but  there 
is,  as  always,  too  much  film.  It  is  a  very 
simple  proposition.  Your  experts  over 
here  assert  that  your  market  is  glutted. 
England  with  its  four  thousand  houses 
is  as'-ed  to  absorb  what  your  twenty 
thousand  cannot. 

Small    House    Wants    Proved    Films. 

"In  one  respect  we  are  better  off. 
There  is  a  better  market  for  really  good 
subjects.  The  American  exhibitor  is  a 
slave  to  the  first  run  idea.  He  wants 
to  have  the  first  showing.  If  he  can- 
not afford  the  best,  he  prefers  a  cheaper 
brand  to  a  later  run  of  the  same  picture 
shown    by   his   competitor.     As    a   result. 


your  film  dies  quickly  on  your  hands. 
In  England  the  small  house  wants  what 
has  succeeded  at  the  larger  houses.  The 
manager  knows  that  the  film  has  been 
advertised  extensively,  its  merits  have 
been  proved,  and  he  shows  the  same 
film  to  the  same  good  business. 

"This  is  one  point  where  the  American 
exhibitor  has  remained  behind.  In  the 
actual  exhibition  of  film  the  American 
houses  have  come  rapidly  to  the  fore. 
They  were  slow  in  starting,  but  once 
the  movement  was  made  it  was  rapid 
and  comprehensive.  As  a  class  your 
houses  here  are  far  in  advance  of  those 
in  England  in  appearance  and  manage- 
ment. 

"On  both  sides  of  the  water  the  ten- 
dency seems  to  be  toward  longer  runs. 
Even  the  lesser  English  houses  now 
book  for  three  and  six  days  where  not 
long  ago  a  daily  change  was  considered 
essential.  This  reduces  the  demand  for 
subjects,  but  helps  the  really  worthy 
material. 

"I  have  done  nothing  as  yet  in  the 
matter  of  closing  deals.  I  shall  be  here 
about  a  month,  so  I  am  not  in  a  hurry 
to  close  any  contracts,  but  I  hope  to 
have  some  announcements  presently." 


Advertises  "Our  Teddy" 

Big  Before  Presentation 

A  FIVE  days'  pre-showing  news- 
paper advertising  campaign  by  Hal 
Norfleet,  manager  of  the  Hippo- 
drome Theatre  of  Dallas,  Texas,  on  "Our 
Teddy."  the  First  National  Exhibitors' 
Circuit  production  based  on  the  life  of 
Colonel  Theodore  Roosevelt,  has  created 
a  precedent  among  Dallas  theatre  man- 
agers. 

Three  days  was  considered  the  maxi- 
mum time  advisable  for  advertising  a 
production  prior  to  its  first  run  open- 
ing. This  has  been  the  accepted  rule 
for  a  long  time.  When  Mr.  Norfleet's 
ads  in  the  local  papers  jumped  this 
schedule  ahead  two  days  it  won  the  in- 
stant attention  not  only  of  all  other 
local  managers,  but  of  many  exhibitors 
through  the  Dallas  territory,  who  watch 
the  first  run  advertising  campaigns  pre- 
liminary to  arranging  their  own  pro- 
motions on  booVi'ngs. 


St  a  i 


Mabel    Normand 

■Sis    Hopkins"    (Goldwyn). 


Rex   Beach 

Author   of   "The  Brand,"   Soon   to   Be 
Released    by    Goldwyn. 


Pauline  Frederick 

In  "The  Woman  on  the  Index"    (Goldwyn). 


March    1.   VA'J 


THE     MOVING     PICTURE     WORLD 


1181 


WEIGHING  THE  LION  AND  THE  MOUSE' 

Charles  Klein's  Famous  Stage  Play  Has  Been  Adapted 
To  the  Screen  with  Fine  Skill  by  the  Vitagraph,  and 
Gives  Alice  Jovce  a  Part  That  Fits  Her  to  Perfection 


IX  the  old  table  the  mouse  becomes 
the  lion's  ally  and  sets  him  free  when 
he  is  trapped  by  his  enemies.  In  the 
Charles  Klein  drama  the  mouse  not 
only  traps  the  lion  but  throws  a  spell 
around  the  lion's  cub  and  compels  him 
to  help  her  ensnare  his  sire.  And  small 
wonder  Any  young  fellow  with  red 
blood  in  his  veins  and  half  an  eye  for 
a  pretty  girl  would  have  felt  just  as 
Jefferson  Ryder  did  that  day  in  Paris 
when  he  drove  along  the  Rue  de  Some- 
thing-or-Other  and  saw  Shirley  Ross- 
more  sitting  in  front  of  that  cafe  and 
looking  so  nice  and  friendly.  Jefferson 
did  perfectly  right  when  he  accepted 
Shirley's  invitation  to  a  seat  at  her  table, 
and  lost  his  heart  to  the  high  spirited 
daughter  of   his   own   land. 

Then  the  trip  home  together  on  the 
steamer  That  must  have  finished  him 
completely  and  made  him  eager  to  help 
the  girl  in  every  way,  even  against  his 
own  father.  He  had  promised  that  this 
powerful  father  of  his,  this  money  mon- 
arch, should  free  her  father  from  the 
grip  of  the  enemy  who  was  determined 
to  ruin  an  honest  man's  reputation.  If 
it  chanced  that  this  relentless  enemy 
was  the  powerful  John  Burkett  Ryder 
himself  so  much  the  worse  for  the  man 
of  money.  When  Shirley  Rossmore 
asked  for  the  combination  of  the  Ryder 
safe  Jefferson  rifled  his  father's  desk 
until  he  found  it  and  secured  the  letters 
which  proved  the  integrity  of  Judge 
Rossmore. 

Play    Was    Made    by    Third    Act. 

When  Charles  Klein  wrote  "The  Lion 
and  the  Mouse"  he  had  in  mind  a  strong 
third  act  in  which  a  young  girl  pits  her 
love  and  devotion  against  the  might  of 
a  man  who  spared  neither  friend  nor 
foe,  but  used  his  great  wealth  for  his 
own  selfish  ends.  The  author  was  not 
disappointed  in  the  value  of  the  scene. 
It  practically  made  the  play  a  success 
by  its  novelty  and  the  timeliness  of  its 
theme. 

But  Charles  Klein  was  a  thorough 
dramatist  and  knew  that  without  the 
proper  love  interest  in  the  story,  the 
thread  of  romance  running  like  a  line  of 
pure  gold  through  the  plot,  the  war  of 
wits  between  the  oddly  sorted  antago- 
nists, for  all  its  strength  and  cleverness, 
would  never  pack  the  theatre  with  en- 
thusiastic audiences  and  make  him  a  mil- 
lionaire. He  was  far  too  shrewd  to  mis- 
take this  point. 

So  was  Henry  B.  Harris  when  he  se- 
lected the  members  of  the  original  cast 
and  settled  upon  the  two  people  who 
played  Jefferson  Ryder  and  Shirlev 
Rossmore.  Both  men  knew  the  pair  of 
lovers  must  be  so  well  matched,  such 
ideal  types  of  the  manly  young  wooer 
and  his  beautiful  sweetheart,  that  their 
romance  would  seem  the  most  fitting 
thing   in    the   world. 

Heroine    and     Hero    "Fill    the     Bill." 

The  lovers  in  the  Vitagraph  screen 
version  of  "The  Lion  and  the  Mouse" 
were  chosen  with  the  same  thought  in 
mind.  Alice  Joyce  is  a  Shirley  Rossmore 
who  would  inspire  the  love  and  devo- 
tion of  any  sensible  young  chap.  You 
realize  that  at  the  first  glance,  only 
you're    going    to    be    mighty    particul 


By  Edward  Weitzel 

about  the  young  chap  that  steps  for- 
ward to  claim  her.  Then  Conrad  Nagel 
turns  up  as  Jefferson  Ryder,  and  you 
give  a  satisfied  sight  and  settle  back  in 
your  seat  and  wait  for  the  moment 
when  you  know  they  will  surely  be  mar- 
ried and  live  happy  ever  after.  They 
measure  up  to  the  most  exacting  de- 
mands of  youthful  romance  and  you  are 
strong   for   both   of   them. 

Here  is  the  reason  that  gives  long 
lite  to  the  play.  The  question  of  a 
money  king  trying  to  crush  an  incor- 
ruptible judge  because  he  has  rendered 
a  decision  that  effects  the  pocket  of  the 
financier  may  not  have  the  novelty  and 
moral  force  it  possessed  when  first  writ- 
ten, but  the  love  interest  of  a  story 
when  the  lovers  are  properly  mated  is 
never  out  of  date.  It  never  loses  the 
freshness  of  youth. 

Picture    Has    Swing    of    the    Play. 

To  catalogue  the  other  excellencies  of 
"The  Lion  and  the  Mouse"  is  also  an 
agreeable  task.  In  the  first  place  the 
photoplay  preserves  all  the  good  points 
of  the  stage  drama  and  has  much  of  the 
swing  and  directness  of  the  original. 
However  much  may  be  written  against 
adapting  stage  successes  to  the  screen 
and  demanding  that  the  moving  picture 
be  built  from  scenarios  that  follow  the 
screen's  individual  form  of  construc- 
tion the  men  who  are  engaged  in  the 
manufacture  of  film  features  will  con- 
tinue to  capitalize  the  valuable  public- 
ity attached  to  any  stage  play  with  a 
nationwide  reputation.  The  theatregoer 
who  saw  the  stage  production  of  "The 
Lion  and  the  Mouse"  will  renew  his  en- 
joyment when  he  attends  a  showing  of 
the  picture,  and  the  spectator  who  is 
first  introduced  to  the  Klein  work  on  the 
Silent  Stage  will  understand  the  reason 
for  the  play's  long  popularity  in  spoken 
form. 

Big  Man  Loses  Out  in  Big  Way. 

The  finish  is  particularly  well  handled. 
You  have  been  watching  John  Burkett 
Ryder  run  roughshod  over  every  one 
who  gets  in  the  way  of  his  will,  but  there 


is  always  a  feeling  at  the  back  of 
your  head  that  before  long  that  clear 
brain  of  his  is  going  to  appraise  Shirley 
at  her  true  worth  and  realize  that  as 
a  daughter-in-law  she  will  be  a  won- 
derful investment.  You  watch  him  fight 
the  almost  helpless  girl  without  know- 
ing she  is  his  antagonist  up  to  the  mo- 
ment when  she  escapes  with  the  letters 
that  will   clear   her   father. 

You  see  the  millionaire  come  upon 
his  son  as  he  is  relocking  the  safe  he 
has  opened  for  the  sake  of  the  woman 
he  loves  and,  in  spite  of  the  savage  way 
Ryder  turns  on  the  boy,  the  millionaire 
holds  your  respect.  The  scene  follows 
in  which  the  elder  Ryder  learns  who 
Shirley  is  and  the  real  nature  of  her 
mission  in  his  home.  You  watch  him  ac- 
cept his  defeat  as  becomes  a  man  of  his 
bigness  of  brain.  He  looks  up  at  his  son 
with  a  whimiscal  smile  : 

"Are  you  going  to  let  a  girl  like  that 
get  away  from  you?"  he  asks.  And 
you  know  why  he  has  succeeded  in  the 
life  he  has  chosen  for  himself,  and  why 
he  has  never  lost  your  respect. 

Call   for   Mr.  Terriss. 

Tom  Terriss,  the  director,  will  please 
stand  up.  Thank  you,  Mr.  Terriss! 
Will  you  kindly  come  forward  and  get 
your  credit  marks?  It  is  evident  you 
have  not  slighted  your  task  from  start 
to  finish.  In  selecting  the  settings  for 
the  interiors  of  the  Ryder  mansion  and 
also  for  his  office  you  have  had  in  mind 
that  the  millionaire  considered  it  a  good 
investment  to  impress  people  by  the 
costliness  of  the  furnishings,  and  you 
have  carried  out  that  intention  to  the 
letter.  Your  groupings,  handling  of  the 
scenes  and  general  effect  deserve  hearty 
praise;  but  you  shouldn't  cover  a  table 
with  flowers  and  then  place  two  elderly 
characters    behind    the    table. 

Your  choice  of  Anders  Randolf  for 
John  Burkett  Ryder,  Henry  Hallman  for 
Judge  Rossmore,  T.  W.  Carlton  for  Sen- 
ator Roberts,  Mona  Kingsley  for  Kate 
Roberts  and  Jane  Jennings  for  Mrs. 
Ryder  was  excellent ;  and  you  were  given 
an  expertly  written  scenario  by  Edward 
T.    Montague. 


Lovely    Alice    Joyce    Is    an    Inspiration    in    the    Klein    Play. 


1182 


THE    MOVING     PICTURE    WORLD 


March  1,  1919 


FIGHT  CENSORSHIP    BILLS    IN    MID-WEST 

Nebraska,  Iowa  and  South  Dakota  Exhibitors 
Take  Up  Cudgels  Against  Adverse  Legislation 


EXHIBITORS  of  Nebraska,  Iowa  and 
South  Dakota  are  fighting  hard  to 
prevent  the  passage  of  bills  intro- 
duced in  the  legislatures  of  these  three 
states  to  provide  censorship  boards  and 
Sunday  closing  of  motion  picture  thea- 
tres. 

The  Moving  Picture  World  has  told 
the  details  of  the  fight  against  such  re- 
striction in  Iowa,  but  Nebraska  and 
South  Dakota  are  facing  even  a  harder 
fight. 

In  Nebraska  H.  M.  Thomas  of  the  Ri- 
alto  Theatre,  Omaha,  has  been  named 
chairman  of  the  committee  to  fight  such 
legislation.  With  the  exhibitors,  work- 
ing hand  in  hand,  is  the  Omaha  Film 
Board  of  Trade,  with  G.  E.  Akers  of  the 
Famous  Players-Lasky  Exchange  as 
president;  C.  W.  Taylor  of  the  Select 
Exchange  as  vice  president;  C.  E.  Holah 
of  the  A.  H.  Blank  Enterprises  as  secre- 
tary, and  William  N.  Skirboll  of  the 
Metro  Exchange  as  treasurer.  Head- 
quarters for  the  organization  are  in  the 
Rialto    Theatre. 

Women   on    Lincoln   Committee. 

Seven  women  whom  the  exhibitors 
claim  have  not  seen  a  moving  picture 
show  for  a  year  are  on  a  committee  at 
Lincoln,  the  state  capital,  pushing  a  cen- 
sorship law  which  provides  for  the  cen- 
sorship of  every  film,  of  all  advertising 
material,  and  a  tax  of  $2  a  reel  of  film. 
The  censoring  would  be  done  by  a  com- 
mittee of  two. 

The  objections  to  the  bill  are  pointed 
out  in  letters  which  the  organization  at 
once  mailed  to  every  exhibitor  in  the 
state.  The  letters  do  not  appeal  for 
money — they  only  ask  that  each  exhib- 
itor circulate  a  petition  for  theatre  pat- 
rons to  sign,  protesting  against  the  bill; 
that  the  exhibitors  run  slides  pointing 
out  the  evils  of  the  bill,  and  that  four- 
minute  speakers  be  secured  to  urge  a 
state-wide  protest  against  such  unjust 
legislation. 

Two    Bills    Up    in    South    Dakota. 

Two  bills  have  been  introduced  in 
South  Dakota.  One  prohibits  the  Sun- 
day showing  of  moving  pictures  and  re- 
peals the  present  law,  which  permits  the 
showing  of  educational  pictures  on  that 
day. 

The  second  bill  provides  absolute  state 
censorship  of  all  moving  pictures  and  of 
all  advertising.  It  provides  a  chief  cen- 
sor with  two  assistants,  with  power  to 
prevent  any  such  show  in  the  state  un- 
less it  carries  the  official  stamp  of  ap- 
proval. It  also  provides  a  tax  of  $2  per 
reel  on  film  on  top  of  the  present  gov- 
ernment taxes.  This,  the  exhibitors  say, 
would  put  practically  all  the  shows  in 
the   state  out   of   commission. 

A  committee  from  the  Woman's  Club 
at  Omaha,  Neb.,  inspecting  pictures 
over  a  long  period  of  time,  reported 
eighty  per  cent  were  good,  ten  per  cent 
indifferent,  and  ten  per  cent  should  be 
censored   for   eliminations. 

Posters    Arouse    Indignation. 

President  Thomas  of  the  exhibitor's 
organization  fighting  the  censorship  bill 
in  Nebraska  is  aroused  over  the  appa- 
rent opposition  of  some  theatres  that 
would  suffer  most  were  censorship  cre- 
ated. 

"One  big  house  in  Omaha,  right  while 


the  censorship  fight  is  on,  has  plastered 
the  city  with  advertising  for  a  picture 
that  is  not  of  the  highest  type,  and  no 
one.  would  say  it  was,"  he  said.  "The 
twenty-four-sheet  posters  show  a 
woman,  almost  naked.  The  front  of  the 
theatre  is  plastered  with  posters  of  the 
questionable    kind. 

"It  seems  to  me  the  exhibitor  would 
know  enough  to  be  careful  what  he 
shows  at  a  time  like  this.  Let  him  show 
that  type  of  picture  after  the  fight  is 
over,  but  he  shouldn't  do  it  now." 


Sunday  Closing  Discussed 
by  Pastors  and  Film  Men 


R 


EPRESENTATIVES  of  the  Spo- 
kane Ministerial  Association,  the 
theatre  managers  and  the  unions 
connected  with  the  theatrical  operation, 
held  a  conference  on  Sunday  closing  in 
Spokane  February  7.  About  14  were 
present.  The  conference  was  called  by 
Fred  Green,  president  of  the  musician's 
union,  at  the  suggestion  of  the  commit- 
tee of  the  ministerial  association,  headed 
by  the  Rev.  C.  R.  Howard,  pastor  of  the 


Corbin        Park       Methodist       Episcopal 
Church,  South. 

The  Rev.  George  W.  Knepper,  pastor 
of  the  Central  Christian  Church,  was 
also  present.  W.  J.  Coates,  president  of 
the  central  labor  council,  attended  and 
there  were  representatives  from  the 
musicians'  union,  stage  hands'  union  and 
operators'  union.  The  managers  were 
represented  by  Walter  C.  Smith,  of  the 
Hippodrome  Theatre,  and  J.  W.  Houck, 
of  the  Liberty  Theatre. 

Not  Agitating  Sunday  Closing. 

The  Ministerial  Association,  it  was 
pointed  out,  is  not  launching  a  campaign 
for  Sunday  closing.  The  matter  has 
been  discussed,  however,  in  its  sessions, 
following  a  movement  for  Sunday  clos- 
ing in  other  cities  of  the  state  and  the 
committee  was  named  to  investigate  the 
situation  from  all  angles. 

"It  was  an  entirely  friendly  discus- 
sion," said  Mr.  Smith.  "The  ministers 
are  endeavoring  to  secure  different 
views  on  the  question  and  are  particu- 
larly anxious  to  co-operate  with  the 
unions.  Union  men  were  not  inclined 
to  favor  the  Sunday  closing  plan  in  Spo- 
kane, because  they  are  afraid  of  the 
consequences.  Sunday  is  the  big  day  in 
the  theatres  and  the  musicians,  oper- 
ators and  stage  hands  are  a  little  afraid 
that  Sunday  closing  may  mean  a  per- 
manent closing  of  many  of  the  theatres 
which  have  not  sufficient  capital  to  per- 
mit them  to  operate  profitably  on  six 
days  a  week." 


MILLER    HAS    ORPHANED    CENSOR    BILL 

Editor  of  Reform  Bulletin  at  Albany  Would 
Put  Film    Supervisors    Under  State   Regents 


B 


ACKED  by  the  Reform  Bulletin, 
of  which  the  Rev.  O.  R.  Miller  of 
this  city  is  the  editor,  a  bill  seek- 
ing to  amend  the  state  education  law 
through  the  establishment  of  a  board 
of  motion  picture  censors,  will  be  intro- 
duced in  the  Legislature  within  the  next 
few  days.  Efforts  on  the  part  of  the 
Rev.  Mr.  Miller  to  secure  Senator  Will- 
iam Carson  as  sponsor  of  the  bill  in  the 
Senate  have  failed.  The  bill  in  many 
respects  is  identical  to  the  Cristman  bill 
introduced  April  12,  1916,  in  the  Assem- 
bly, and  which  was  later  vetoed  by  Gov- 
ernor Charles  S.  Whitman.  It  has  been 
rumored  for  some  little  time  past  that 
the  Rev.  Mr.  Miller  and  his  associates 
would  not  only  oppose  any  legislation 
toward  legalizing  Sunday  motion  pic- 
ture shows  in  this  state,  but  that  they 
would  back  all  legislation  having  a  bear- 
ing on  censorship  of  pictures. 

The  new  bill  provides  for  the  estab- 
lishment of  a  state  board  of  censors, 
consisting  of  three  members,  appointed 
by  the  Board  of  Regents  of  the  Uni- 
versity of  the  State  of  New  York  to 
serve  for  a  term  of  six  years  at  an  an- 
nual salary  of  $4,000.  The  bill  also  pro- 
vides for  a  secretary  to  this  board  of 
censors,  as  well  as  clerks  and  agents. 

According  to  the  bill,  the  Board  of 
Censors  is  empowered  to  examine  all 
moving  picture  films  or  reels  and  report 
to  the  Board  of  Regents  its  approval  of 
such  as  measure  up  to  their  self  estab- 
lished standards.  All  films-  which  the 
Board  shall  find  to  be  sacrilegious,  ob- 
scene, indecent  or  immoral  or  having  a 
tendency  to  debase  or  corrupt  the  mor- 
als, shall  be  disapproved. 

Regents  May  Overrule  Censors. 

Power  is  given  the  Board  of  Regents, 
at  its  discretion,  to  revoke  the  approval 


of  any  film,  even  though  it  has  passed 
the  Board  of  Censors.  If  the  bill  passes, 
it  will  become  effective  August  1  next, 
at  which  time  all  persons,  firms  or  as- 
sociations exhibiting  motion  pictures  in 
this  state  must  file  a  description  of  the 
scenes  of  pictures  which  it  is  proposed 
to  display  and  likewise  submit  for  ex- 
amination the  film. 

Uncensored  pictures,  after  August  1, 
providing  that  the  bill,  of  course,  be- 
comes a  law,  will  bring  upon  the  heads 
of  the  exhibitor  a  fine  of  not  more  than 
$50  for  the  first  offense  and  not  less 
than  $50  nor  more  than  $100  for  each 
subsequent  offense,  the  moneys  so  re- 
covered  going  to   the   state   treasury. 

Mr.  Miller's  bill  does  not  overlook  the 
examination  fees.  For  every  examina- 
tion made  by  the  proposed  Board  of 
Censors,  the  vendor,  lessor  or  proprie- 
tor of  the  film  or  reel  shall  pay  a  fee 
of  $5  for  every  500  feet  of  film,  one- 
half  that  sum  to  be  paid  for  duplicate 
films. 

Up  to  the  present  time  nothing  fur- 
ther has  been  heard  on  either  the  bill 
to  legalize  Sunday  motion  picture  shows 
in  this  state,  introduced  recently  in  the 
Senate  by  Senator  James  A.  Foley,  and 
in  the  Assembly  by  Assemblyman 
Charles  D.  Donohue,  of  New  York;  or 
the  Brush  bill  which  has  for  its  pur- 
pose the  creation  of  a  commissioner  of 
motion  pictures  and  the  imposition  of 
a  footage  tax.  These  bills  are  now  ly- 
ing dormant  in  committee,  and  will 
probably  remain  there  for  some  little 
time  to_  come,  as  there  seems  to  be  a 
disposition  on  the  part  of  legislators  to 
avoid  as  far  as  it  is  possible  at  the 
present  time,  any  bills  which  are  liable 
to  become  serious  bones  of  contention 
between  the  political  factions  in  both 
houses.  C.  L.  GRANT. 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1183 


RUBBERNECKING  IN  FILMLAND 


THE  rainy  season  is  with  us  again. 
Among  the  collection  of  Tall  Tales 
Told  to  Trustful  Tourists,  which  I 
am  compiling,  I  find  the  statement  that 
"Very  often  all  of  the  rain  in  a  rainy 
season  falls  at  night,  thus  leaving  the 
daylight  hours  unspoiled  to  the  Eastern 
visitor  for  viewing  mountains,  orange 
groves,  fig  trees,  gopher  villages,  movie 
studios  and  other  wonders. 

This  is  not  one  of  the  seasons  spoken 
of.  Somebody  must  have  mixed  the 
schedules,  because  we  are  getting  most 
of  our  precipitation  during  the  day  this 
season. 

We  seem  to  have  been  bitten  by  the 
banquet  bug  out  here  on  the  Coast.  We 
had  two  last  week — banquets,  I  mean, 
delightful  occasions  when  we  ate  things 
with  French  names  and  looked  at  speak- 
ers through  long-stemmed  glasses, 
smoked  Porto  Rican  complected  cigars 
and  listened  to  speeches. 

One  of  the  banquets  was  staged  by 
the  Theatre  Owners'  Association,  and 
was,  to  quote  the  invitation  cards,  "for 
the  purpose  of  discussing  plans  to  im- 
prove the  industry." 

The  invitation  cards  also  said  "$2.50 
per  plate"  in  the  lower  left-hand  corner, 
and  the  question  raised  by  a  waggish 
guest  as  to  why  the  industry  could  not 
have  been  "saved"  at  the  regulaT  weekly 
65-cents-a-throw  luncheon  at  Hamburg- 
ers is  as  yet  unanswered. 

Industry  Very  Much  Taken  Apart. 

The  spread  was  attended  by  a  mixed 
crowd  of  exhibitors,  players,  directors, 
a  large  number  of  clubwomen,  civic  wel- 
fare workers,  and  representatives  of  the 
press. 

The  poor  old  "Industry"  was  taken 
apart,  its  bones  rattled,  and  its  weak 
points  exhibited  in  a  shameless  manner. 
Much  reference  was  made  to  the  dire 
need  of  good  heart  interest  stories.  The 
star  system  and  wasteful  methods  of 
production  were  severely  condemned, 
but  no  one  came  across  with  a  modus 
operandi  or  a-  set  of  plans  to  work  by. 

These  public  scoldings  are  not  in  good 
taste.  If  certain  members  of  the  in- 
dustry think  the  films  are  due  for  a 
dragging  over  the  coals  they  should 
close  the  portals  that  lead  to  the  street 
before  they  open  the  door  to  the  closet 
that  hides  the  skeleton.  The  wise  father 
does  not  spank  his  disobedient  daughter 
on  the  public  square. 

Ford    Is    Working    at    Horsley's. 

Between  banquets  and  rains  I  went 
down  to  the  Horsley  studio  and  watched 
Francis  Ford  and  his  company  make  the 
final  episode  to  his  serial,  "The  Silent 
Mystery." 

I  saw  Francis  Ford  as  Phil  Kelly,  set 
upon  by  a  gang  of  roughnecks  in  a  nar- 
row hallway,  where  he  overcame  the 
whole  gang,  escapes  to  the  attic  of  a 
house  hotly  pursued 'by  those  of  the 
roughnecks  he  did  not  put  out  of  busi- 
ness, chops  his  way  to  the  roof  and 
escapes,  only  to  fall  into  the  hands  of 
another  gang,  who  chain  him  to  a  big 
iron    safe. 

The  villains  then  get  Mae  Gaston.  A 
gun  was  placed  in  her  hand,  and  her 
hand  and  the  gun  bound  to  a  table  in 
such  a  manner  that  the  gun  pointed 
right  at  Phil  Kelly's  heart. 

At  this  point  Thomas  Ricketts,  who 
was  directing  the  episode,  called  for  a 
cigarette    to    be    used    as    a    prop.      No 


Los    Angeles    Correspondent 

Personally    Conducts    Our 

Readers    Through    the 

West  Coast  Studios 

By  Giebler 

cigarette  was  forthcoming,  and  I  very 
nobly  came  forward  with  the  offer  of 
my  pipe. 

Mr.  Ricketts  said  a  pipe  wouldn't  do, 
and  after  he  got  a  "tack"  he  explained 
what  he  wanted  to  use  it  for. 

Lost  the   Atmosphere   that   Doth    Hedge 
a  Pipe. 

The  cigarette  was  lighted  by  Pete 
Gerald  and  placed  on  the  table;  then 
a  match  was  laid  alongside  of  the  cigar- 
ette so  close  to  Mae's  finger  that  when 
the  cigarette  burned  down  and  set  the 
match  off,  Mae's  finger  would  get  so 
warm  that  she  would  have  to  either  let 
it  stay  there  and  be  burned  to  a  crisp 
or  move  it,  thereby  pulling  the  trigger 
and  sending  a  bullet  into  Phil  Kelly's 
heart. 

Of  course  I  was  bitterly  disappointed 
about  the  pipe.  It  would  have  been  a 
very  strong  piece  of  atmosphere,  and 
the  addition  of  the  words,  "Pipe  by 
Giebler,"  following  right  after  the  name 
of  the  star,  the  author  and  the  pho- 
tographer, would  have  given  a  very 
classy  tone  to  the  entire  scene. 

Another    Missourian    Is    Catalogued. 

I  found  a  Missiourian  at  the  Ford  stu- 
dio in  the  person  of  Rosemary  Theby, 
who  is  playing  the  lady  heavy  in  "The 
Silent   Mystery." 

Mr.  Ford  told  me  that  he  was  getting 
ready  to  make  another  serial  to  be 
called  "The  Purple  Trail,"  that  is  going 
to  be  more  thrilling  than  anything  he 
has  yet  done. 

Elsie  Van  Name,  who  is  Mrs.  Ford 
away  from  the  screen,  was  making  an- 
other miniature  film,  somewhat  on  the 
order  of  "The  Craving,"  which  drew  all 
sorts  of  verbal  and  dramatic  editorial 
boquets   here  last   week. 

Phil  Ford  and  Mrs.  Vic  Goss  have  the 
leading  parts,  and  the  action  of  the 
story  is  woven  around  a  young  play- 
wright who  sleeps  and  sees  the  charac- 
ters of  his  play,  as  dream  children  no 
bigger  than  Lilliputians,  working  out 
the  action  of  his  drama. 

Capellani    a    Rare    Host. 

That  night  I  went  to  another  ban- 
quet, a  goodbye  banquet  this  time,  given 
by  Albert  Capellani  to  the  technical  staff 
who  helped  him  make  the  big  Nazimova 
production,  "The  Red  Lantern." 

There  were  twenty-five  of  us  in  the 
Blue  Room  at  the  Athletic  Club,  and  it 
was  a  most  cosy  and  pleasant  little 
part}r — so  pleasant  that  every  time  I 
think  about  it  I  wish  some  one  else 
would  go  away — that  is,  some  one  who 
cared  enough  for  his  friends  to  get  them 
together  and  soothe  their  sorrow  in  food 
before  departing. 

I  would  like  to  speak  of  the  "eats"  at 
this  affair,  but  language  is  so  poor.  There 
are  no  words  to  describe  the  soup, 
which  was  as  far  different  from  the 
pale,  salty  water  that  is  usually  dished 
up  at  banquets  as  rainwater  is  from 
wine;  or  the  spaghetti,  served  to  each 


guest  in  a  big  silver  dish  with  a  young 
scoop  to  transfer  it  from  dish  to  plate 
— spaghetti  with  rich  ripe  olives,  mush- 
rooms and  infant  sausages  as  tender  as 
my  heart;  and  a  salad  that  was  the  kind 
of  salad  we  dream  about  now  and  then, 
but  seldom  see. 

There  were  speeches  by  Mr.  Capellani, 
Henry  Kolker,  Albert  Dorris,  Henri 
Menessier,  Danny  Hogan  and  others; 
and  even  I,  who  suffer  from  verbal  loco 
at  speechmaking  time,  made  a  few — and 
I  hope,  well-chosen — remarks. 

"Cappy"  Tells  One  on  Perret. 

There  were  also  stories.  Mr.  Capel- 
lani, or  "Cappy,"  as  he  is  called  by 
everybody  from  property  man  up,  told 
us  of  the  trouble  he  had  in  directing 
pictures  in  English  before  he  could 
speak  English  very  well,  and  about  his 
friend,  Leonce  Perret,  who  couldn't 
speak  English  at  all;  of  how  Perret 
came  out  on  a  set  where  a  bunch  of 
extras  were  waiting  for  his  inspection 
and  found  all  well  and  rubbed  his  hands 
and  said :  "Allons  y,"  which  is  pro- 
nounced allounzee.  And  how  one  of  the 
extras  said  to  another :  "This  gink  says 
we  are  lousey.  I'm  going  back  to  change 
my  make-up." 

And  he  did,  and  M.  Perret  waited  long 
and  patiently  till  the  man  came  back, 
and  then  walked  up  and  down  the  line 
and  said,  "Allons  y!  Allons  y!  Allons  yl" 
with  great  vigor.  And  the  man  jumped 
onto  the  extras  with,  "You're  all  lousey, 
go  back  and  change." 

And  if  a  Frenchman  who  knew  Eng- 
lish hadn't  come  along  and  told  them 
that  "Allons  y"  meant  "Let's  go  I"  in 
French,  there  is  no  telling  how  long 
they  would  have  been  in  making  the 
scene. 

And  after  all  this,  as  if  it  were  not 
enough,  we  were  all  taken  over  to  a 
theater  and  treated  to  a  nice  bill  of 
Orpheum  vaudeville. 


Louisville  House  Signs 

Large  Circuit  Contract 

ONE  of  the  biggest  film  deals  ever 
negotiated  in  Louisville  was  that 
by  which  I.  Libson  contracted  on 
behalf  of  the  Strand  Theatre,  Louisville, 
for  all  the  First  National  Exhibitors'  Cir- 
cuit productions  released  in  1919,  and 
for  all  the  pictures  of  the  stars  beyond 
1919. 

The  Strand,  in  addition  to  the  first 
run  showing  of  the  eight  Chaplin  com- 
edies, secures  the  exhibition  rights  to 
the  six  productions  to  be  made  by  the 
Anita  Stewart  Company,  six  by  Mary 
Pickford,  sixteen  by  Norma  Talmadge 
and  eight  by  Jack  Pickford. 

"Virtuous  Wives"  was  shown  at  the 
Strand  the  entire  week  of  January  26. 
In  booking  this  picture  for  a  week  the 
Strand  breaks  away  from  its  former 
policy  of  not  having  weekly  runs. 

Mr.  Libson  also  made  a  similar  con- 
tract for  his  five  theatres  in  Cincinnati 
and  for  his  theatre  in  Columbus  and  his 
house   in    Dayton. 

Mr.  Libson  is  associated  with  the  B. 
F.  Keith  interests  in  the  control  of  the 
Strand,  Louisville,  and  supervises  the 
bookings  for  the  Mary  Anderson  in 
summer. 


1184 


THE     MOVING     PICTURE    WORLD 


March   1.  1919 


Raw  Meat  Was  Fed  to  Men 
by  Velvet  Hand  of  A  M  P  A 

IT  was  a  big  night  in  the  cellar  of  the 
Cafe  Boulevard.  The  date  was  Sat- 
urday evening,  February  IS.  The  oc- 
casion was  a  "beefsteak"  given — did  we 
say  "given?" — by  the  members  of  the 
Associated  Moving  Picture  Advertisers. 
There  were  very  few  "outsiders."  It  was 
mostly  "close  up  stuff"  that  may  not  be 
spread  before  the  gaze  of  our  readers 
in   cold  type. 

Xot  that  anything  was  wrong  with 
what  happened.  Far  from  it.  It  was  all 
right,  clean,  decent  and  decorous  as  be- 
fitted the  association  of  brains  and  for- 
midable adjective-hurlers  who  have 
joined,  and  paid  dues,  in  good  faith,  and 
fervor,  to  the  A.   M.  P.  A. 

There  was  entertainment  and  good  en- 
tertainment. Sketches,  monologs,  trav- 
ologs — and  a  picture  of  the  meat-devour- 
ing assemblage.  The  picture  is  else- 
where. 

But  this  is  a  "stop  press"  story.  This 
is  to  tell  of  how  Harry  Reichenbach  was 
described  in  the  words  of  Nat  Roth- 
stein  ;  how  "Les  Mason"  fell  to  the  floor 
in  the  fond  embrace  of  John  Flynn  and 
how  X.  T.  Granlund  (who  steals  space 
for  Marcus  Loew)  operated  all  the  even- 
ing without  mentioning  his  boss's  name 
— not  once. 
The   Quartet   obliged.     Two   girls   sang. 

And  Arthur  James   "bought"  a  round. 

All  had  a  pleasant  time. 


Want     Western     Pictures     on     Saturday. 

Texas  exhibitors  in  the  smaller  towns 
are  making  a  big  demand  for  Western 
pictures    for    Saturday    running. 

"They  tell  me  that  on  Saturday  the 
small  towns  are  filled  with  oil  workers, 
cow  punchers,  ranch  hands,  railroad 
section  men,  and  fellows  in  overalls 
generally,"  says  Manager  Ned  Depinet 
of  Consolidated  Film  Exchange,  Dallas. 
"These  lads  don't  want  much  love  stuff. 
They  want  plenty  of  shooting,  rough 
riding  and  stenuous  open  air  work  gen- 
erally. Almost  every  small  town  Texas 
theatre  puts  on  a  "six  shooter"  film 
regular  each  Saturday  and  they  are 
cleaning  up  on  this  system." 


Labor  Body  Takes  Up  Sunday  Question. 

The  Bluegrass  Federation  of  Labor 
at  Lexington,  Ky.,  has  appointed  a  com- 
mittee to  look  into  the  matter  of  the 
proposed  Sunday  closing  of  picture  the- 
atres, with  a  view  of  making  plain  the 
Federation's    position    that    if    the    mov- 


ing picture  houses  are  closed  on  Sunday 
all  other  non-essential  occupations  will 
also  be  closed.  An  executive  committee 
of  churchmen  is  endeavoring  to  close 
the  theatres.  However,  labor  is  gen- 
erally opposed  to  Sunday  closing,  and 
plans  to  tie  a  bow  knot  in  all  Sunday 
operations  in  event  the  theatres  are 
cosed. 


February  16  Attractions 

At   New    York    Theatres 

R1YOLI— "The    False    Faces." 

Paramount-Artcraft     Special, 
Featuring  Henry  Walthall. 
R1ALTO— "The  Lion   and   the 
Mouse." 
Vitagraph  Production, 
Featuring  Alice  Joyce. 
STRAND— "Mrs.  Wiggs  of   the 
Cabbage  Patch." 
Paramount   Picture, 
Featuring   Marguerite   Clark. 
BROADWAY— "The    Scarlet    Sha- 
dow." 

Bluebird  Production, 
Featuring  Mae  Murray, 
and    Charlie    Chaplin    in    First 
and  Last   Picture. 
81ST  STREET— "The  Long  Lane's 
Turning." 

Mutual  Picture, 

Featuring  Henry  Walthall. 


Montreal   Takes   Over   War  Tax. 

The  City  of  Montreal  quickly  decided 
to  take  over  the  Amusement  War  Tax, 
which  had  been  controlled  by  the  Pro- 
vince of  Quebec  during  the  past  three 
years.  The  province  decided  to  discon- 
tinue the  tax,  now  that  the  war  is  over, 
and  the  privilege  of  collecting  an  assess- 
ment on  amusement  tickets  was  ex- 
tended to  the  cities  of  the  province.  Just 
what  the  Montreal  schedule  of  taxes  will 
be  remains  to  be  announced.  Before  the 
province  took  over  the  tax,  Montreal 
charged  a  fee  of  one  cent  on  all  tickets, 
but  a  graduated  scale  was  adopted  by 
the    provincial    authorities. 


Joseph     O  Donnel     Mustered    Out. 

Joseph  O'Donnel,  for  eight  years  tech- 
nical director  at  the  L-Ko  Comedy  stu- 
dios at  Hollywood,  having  been  released 
from  the  navy,  has  returned  to  the  Pa- 
cific Coast,  where  he  will  resume  his 
former  work  with  Universal  organiza- 
tion. Seaman  O'Donnell  for  the  past 
six  months  has  been  stationed  at  the 
naval  aviation  base  on  Whiddy  Island, 
near   the   coast  of  Ireland. 


Bill  Would  Ban  Children 
from  All  Quebec  Theatres 

A  FEW  days  after  announcing  that 
the  Province  of  Quebec  would  dis- 
continue the  collection  of  the  war 
tax  on  amusement  tickets,  Walter  Mit- 
chell, provincial  treasurer,  presented  a 
bill  before  the  Quebec  Legislature  which 
has  for  its  purpose  the  placing  of  a  ban 
on  the  admission  of  all  children  under 
fifteen  years  of  age  into  all  theatres  of 
the  province  at  all  times,  whether  ac- 
companied by  parents  or  guardians  or 
not.  The  bill  was  brought  to  the  atten- 
tion of  the  Quebec  Legislature  on  Feb- 
ruary  15. 

A  few  weeks  previously,  a  self-ap- 
pointed committee  of  uplifters  at  Que- 
bec City  asked  that  the  province  pro- 
hibit the  admission  of  all  children  up  to 
fifteen  years  of  ages  from  all  theatres 
and  the  provincial  treasurer  has  seen 
fit  to  consider  the  matter.  Incidentally, 
this  committee  wanted  the  province  to 
grant  permission  to  cities  to  censor  pic- 
tures after  they  had  been  censored  for 
the  whole  province  by  a  Provincial 
Board  of   Moving  Picture   Censors. 

Under  present  regulations  in  the  Pro- 
vince of  Quebec,  children  up  to  fifteen 
years  must  be  protected  by  parents  or 
guardians  when  admitted  to  picture 
houses. 


Failed   to   Pay   War   Tax. 

In  default  of  $250  bail,  Dominick  Mag- 
lio,  who  resides  at  38  Mitchell  street, 
West  Orange,  N.  J.,  and  who  is  pro- 
prietor of  the  Borough  Hall  Theatre, 
Roselle  Park,  N.  J.,  was  committed  to 
the  Essex  County  jail,  charged  with  fail- 
ing to  pay  war  tax  on  theatre  admis- 
sions. Maglio  was  hailed  before  United 
States  Commissioner  John  A.  Mathews, 
who  fixed  the  bail.  The  accused  man 
ran  moving  picture  shows  only  Saturday 
nights.  He  claimed  that  he  was  finan- 
cially unable  to  pay  the  tax. 


Capellani    Given    Farewell    Dinner. 

David  H.  Thompson,  studio  manager  ; 
Cliff  Butler,  business  manager;  Ray 
Smallwood,  Eddie  Shulter,  Danny  Hogan 
and  a  score  of  others  of  the  Metro 
organization  in  Hollywood  attended  the 
farewell  dinner  and  theatre  party  given 
by  Albert  Capellani  when  the  French 
director  bade  an  revoir  to  Metro  to 
embark  on  a  career  as  an  independent 
producer.  On  the  vaudeville  bill  there 
was  a  musical  revue,  and  one  of  the 
scenes   was   Columbus   Circle. 


Associated  Motion   Picture  Advertisers   Frolic  and   Eat. 


March    1.   191SJ 


THE     MOVING     PICTURE     WORLD 


1185 


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»Uk«.  i-        *.'   **-/ 


News  of  Los  Angeles  and  Vicinity 


By  A.  H.  GIEBLER 


Henry   McRae    Starts    New    Serial. 

HENRY  McRAE.  former  manager  of 
production  at  Universal  City,  has 
been  engaged  by  the  Great  West- 
ern Producing  Company  to  direct  a 
serial,  with  a  cast  headed  by  Grace 
Cunard  and  Elmo  Lincoln.  The  com- 
pany is  operating  at  6100  Sunset  Boule- 
vard, Hollywood. 

Mr.  McRae  is  not  yet  ready  to 
announce  the  name  of  the  serial,  but 
states  that  it  deals  with  the  experience 
of  a  forest  ranger  in  frustrating  the  un- 
lawful designs  of  a  syndicate  which 
seeks  to  defraud  the  Government. 

Elmo  Lincoln,  who  plays  the  part  of 
Armstrong,  a  forest  ranger,  is  well 
known  to  the  films.  He  first  attracted 
attention  as  the  warrior  in  "Intolerance," 
and  did  very  clever  work  as  the  black- 
smith in  "The  Beast  of  Berlin":  but  his 
greatest  hit  was  made  in  Tar/an.  of 
"Tarzan  of  the  Apes." 

Grace    Cunard    has    Much    Experience. 

(.race  Cunard,  the  co-star,  perhaps  has 
had  as  much  experience  in  serial  work 
as  any  other  player  of  the  screen,  and 
those  who  remember  her  playing  in 
"Lucille  Love,"  "The  Broken  Coin,"  "Peg 
o'  the  Ring,"  "The  Purple  Mask"  and 
other  serials  will  no  doubt  welcome  her 
return  to  the  screen. 

The  present  serial  marks  the  first 
work  by  Henry  McRae  since  his  activi- 
ties as  head  of  production  at  Universal 
City  ceased  several  months  ago.  The 
production  of  serials  is  not  new  work 
to  Mr.  McRae.  His  work  at  Universal 
City  brought  many  serials  under  his 
general  supervision,  and  "Liberty"  was 
made  under  his  personal   direction. 

Rex  De  Roselli,  Ivor  McFadden,  Fred- 
erick Starr,  Madge  Hunt,  Milton  Dick- 
inson,  Virginia    Craft,   W.    A.   Orlamond 


rnd   Chai    Hong,   the   Chinese   actor,   are 
in    the   cast   of   the   new   production. 

Capellani     to     Head    Own     Company. 

Albert  Capellani,  who  has  just  com- 
pleted the  production  of  "The  Red 
Lantern,"  starring  Mine.  Xazimova,  for 
Metro,  announces  that  he  will  become 
an  independent  producer,  and  has  com- 
pleted his  plans  to  begin  operations  at 
once  under  the  firm  title  of  the  Capel- 
lani  Pictures   Company. 

M.  Capellani  has  engaged  June 
Caprice  and  Creighton  Hale,  and  is  nego- 
tiating for  other  prominent  players.  The 
new  company  will  produce  at  the  Solax 
studios  at  Fort  Lee,  N.  J.,  and  releases 
will  be  made  through  Pathe.  M.  Capel- 
lani  has  been  in  this  country  about 
three  years,  and  has  some  notable  films 
to  his  credit  since  that  time,  including 
"Eye  for  Eye"  and  "Out  of  the  Fog," 
with  Nazimova,  and  several  Clara  Kim- 
ball Young  films,  as  well  as  productions 
of  other  stars.  While  in  France,  his 
native  country,  M.  Capellani  was  asso- 
ciated with  Pathe,  and  was  noted  as  the 
director  of  "Les  Miserables." 

M.  Capellani  gave  a  farewell  dinner 
to  the  members  of  his  technical  staff 
and  a  number  of  invited  guests  before 
leaving  Los  Angeles  on  February  8.  He- 
was  accompanied  by  Henri  Menessier, 
his  chief  assistant. 

Ince    Remains    with    Famous    Players. 

Before  Adolph  Zukor  departed  for 
Xevv  York  on  his  recent  visit  to  Los 
Angeles  he  obtained  a  renewal  of  the 
contract  to  release  the  productions 
turned  out  by  Thomas  H.  Ince  for 
another  year,  beginning  September  1, 
1919.  Under  the  terms  of  the  new  con- 
tract Mr.  Ince  will  produce  four  or  five 
series  of  feature  pictures,  all  of  which 
will  lie  personally  supervised  by  himself. 


The  (Catherine  MacDonald  Company. 

Katherine  MacDonald,  who  is  now 
working  in  a  Lasky  production,  "The 
Woman  Thou  Gavest  Me,"  will,  on 
March  15,  begin  production  on  films  for 
the  Katherine  MacDonald  Picture  Com- 
pany, which  is  being  launched  and 
financed  by  a  number  of  Chicago  capital- 
ists. Miss  MacDonald  will  personally 
select  the  story  for  her  new  production, 
and  will  assist  in  assembling  the  cast. 
The  picture  will  be  made  in  a  Los 
\ngeles  studio. 

Katherine  MacDonald  had  been  on  the 
stage  only  a  short  time  when  she  was 
given  a  small  part  in  a  Universal  picture 
in  which  her  sister,  Mary  MacLaren, 
was  starred.  Since  that  time  she  has 
played  with  Douglas  Fairbanks,  opposite 
William  S.  Hart  in  "Shark  Monroe"  and 
"Riddle  Gawne"  and  was  one  of  the 
featured  players  in  Cecil  H.  De  Mille's 
"Squaw    Man." 

Astra    Purchases    Glendale    Studio. 

The  Astra  Film  Company,  which  has 
recently  purchased  the  studio  build- 
ings and  equipment  on  Yerdugo  road, 
formerly  occupied  by  the  Diando  Film 
Company,  has  taken  a  lease  on  the 
ground  on  which  they  stand  for  several 
years  and  secured  additional  land  to  in- 
crease it  to  about  twenty-two  acres. 
Plans  are  being  made  for  extensive 
improvements  on  the  property  which 
will  make  it  possible  to  handle  several 
companies  at  one  time.  Louis  Gasnier, 
president  of  the  Astra  organization,  is 
now  in   Los  Angeles. 

Invitation  Audience  at  Morning  Matinee 

Dorothy  Phillips  leased  the  De  Luxe 
Theatre  on  Alvarado,  near  Seventh 
street,  on  the  morning  of  February  13 
for  a  presentation  to  her  personal 
friends     of      her      vehicle,     "The      Heart 


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Madlaine    Traverse    in    "Gambling    Souls"    (Fox). 


1186 


THE    MOVING    PICTURE    WORLD 


March  1.  1919 


of  Humanity."  The  show  began  at  10:30, 
and  besides  Miss  Phillips'  social  and 
professional  friends  there  were  a  num- 
ber of  dramatic  critics  and  newspaper 
writers  in  the  audience. 

"The  Heart  of  Humanity"  began  an 
engagement  at  the  Kinema  Theatre 
on  the  following  Sunday.  The  same 
elaborate  staging  and  the  same  spec- 
tacular musical  accompaniment  that 
marked  the  showing  of  the  feature  in 
New  York  City  was  carried  out  at  the 
Kinema  by  Director  Allan  Holubar,  who 
is  in  charge  of  the  Los  Angeles 
presentation. 

Goldsmith    Honor    Guest    at    Dinner. 

Milton  M.  Goldsmith,  treasurer  of  the 
United  Picture  Theatres,  Inc.,  was  given 
a  farewell  dinner  at  the  Alexandria 
Hotel  on  February  11,  the  evening  of 
his  departure  for  New  York.  J.  A.  Berst, 
president  of  United  Pictures,  was  host 
at  the  dinner,  and  the  guests  included 
Mr.  and  Mrs.  Bryant  Washburn,  Mr. 
and  Mrs.  Hal  Roach,  Mr.  and  Mrs.  Mah- 
lon  Hamilton,  Kitty  Gordon,  Vera  Beres- 
ford,  Winifred  Kingston,  Juanita  Han- 
sen, Dustin  Farnum  and  Louis  Gasnier. 

Mr.  Goldsmith  said  prior  to  his 
departure : 

"The  completion  of  the  deal  between 
the  United,  World  and  Peerless  was  one 
of  the  accomplishments  of  our  present 
trip  to  the  coast,  and  it  is  something 
that  we  are  all  proud  of.  It  is  the  first 
real  agreement  in  the  film  business,  not- 
withstanding rumors  of  various  mergers 
from  time  to  time.  It  was  a  merger  of 
brains  and  resources.  The  Peerless 
company,  having  the  largest  and  best 
equipped  studio  in  the  East,  with  easy 
access  to  New  York  City,  presented  to 
United  an  opportunity  for  production 
purposes,  of  which  Mr.  Berst  was  quick 
to  avail  himself." 

Edwards    to    Direct   Farnum. 

J.  Gordon  Edwards,  who  has  just  com- 
pleted a  big  production  for  the  Fox 
Company  with  Theda  Bara  as  the  star, 
in   the   eastern   studios   of   the   company, 


arrived  in  Los  Angeles  on  February  12, 
with  the  announcement  that  he  will  di- 
rect William  Farnum  in  a  coming  spec- 
tacular feature.  Mr.  Farnum  and  his 
family  are  expected  to  arrive  within  a 
few  days.  Miss  Bara,  who  will  soon 
have  finished  her  contract  with  Fox,  has 
been  given  another  director  for  the  pic- 
tures yet  to  be  made  in  which  she  will 
star. 

Los   Angeles   to    Have   Studio   Zones. 

A  measure  to  establish  zones  for  mov- 
ing picture  studios  has  been  presented 
for  passage  to  the  city  government  of 
Los  Angeles.  Frank  L.  Cleaveland,  chair- 
man of  the  Public  Welfare  Committee, 
is  urging  the  passage  of  the  bill,  which 
it  is  claimed  will  be  an  aid  to  the  in- 
dustry. 

Representatives  of  the  different  stu- 
dios and  of  the  Hollywood  Board  of 
Trade  are  conferring  with  the  Public 
Welfare  Committee  on  the  final  draft 
of  the  ordinance. 

The  bill,  if  adopted,  will  establish 
twelve  zones  outside  of  which  no  studio 
will  be  allowed  to  operate.  Two  of  the 
zones  are  to  be  large  enough  to  allow 
ample  opportunity  for  the  future  de- 
velopment of  the  industry.  Most  of  the 
well  established  studios  are  to  be  taken 
care  of  by  the  proposed  small  zones, 
but  if  the  ordinance  is  adopted  there 
are  two  or  three  small  studios  which 
will  not  be  covered  by  the  boundaries 
of  any  zone  and  will  be  forced  to  move 
into  one  of  the  restricted  territories. 

Welfare    League    Social. 

On  the  night  of  February  14  the  Play- 
ers' Welfare  League  gave  a  supper,  dance 
and  card  party  at  the  Ebell  Clubhouse 
on  Figueroa  street.  The  gathering  was 
an  invitation  affair  for  the  members  of 
the  club  and  their  friends.  Thomas  H. 
Ince  and  Sessue  Hayakawa,  assisted  by 
other  picture  players,  acted  as  hosts  for 
the  evening.  Among  members  of  the 
executive  are  Vera  Lewis,  Mrs.  Wallace 
Reid,  Kathlyn  Williams,  Bessie  Barris- 
cale,      Mrs.      Sessue     Hayakawa,      Mrs. 


The  "Big  Pour"  photographed  immediately  after  they  had  signed  their  respective 

contracts  "legalizing  their  emotions,"  to  quote  Douglas  Fairbanks.     Left  to  right, 

Douglas  Faiibanks,  Marv  Pickford,  Charles  Chaplin,  D.  W    Griffith. 


Thomas  H.  Ince,  and  a  number  of  other 
women  of  the  stage  and  screen. 

Signs    for    Series    of    Five    Productions. 

Margery  Wilson,  former  Ince-Triangle 
star,  has  contracted  to  make  a  series  of 
five  six-reel  features  during  the  coming 
year  for  the  Hermann  Film  Company, 
of  which  E.  P.  Hermann  is  president. 
The  Hermann  company  is  considering 
taking  a  local  studio,  and  will  soon  be- 
gin filming  the  first  production  of  the 
series,  "That  Something,"  based  upon 
the  story  of  that  name  written  by  W. 
W.  Woodbridge. 

Cited    for    Bravery. 

Sergt.  M.  G.  Burton,  who  played  in 
Keystone  and  Universal  comedies  before 
he  enlisted  in  the  Army  in  1917,  has 
been  cited  for  distinguished  service 
with  the  American  Expeditionary  Forces 
in  France.  He  displayed  great  bravery 
in  bringing  four  severely  wounded  men 
from  the  front  lines  to  a  dressing  sta- 
tion" while  continually  exposed  to  ma- 
chine gun  and  sniper  fire. 

Boone  in  Charge  of  Robertson-Cole 
Interests. 

J.  Allen  Boone  has  come  to  town  to 
assume  charge  of  the  Los  Angeles  of- 
fices of  the  Robertson-Cole  film  inter- 
ests. Mr.  Boone  will  co-operate  in  the 
production  of  the  first  H.  B.  Warner 
picture  from  the  Jesse  B.  Hampton  stu- 
dios, which  will  be  entitled  "The  Man 
Who    Turned   White." 

The  action  of  the  story  is  laid  in  the 
Soudan,  and  Boone,  who  lived  several 
years  among  the  Bedouins,  speaks  the 
language  and  is  an  authority  on  the 
customs  of  the  country,  will  help  in 
making  the  production  realistic  and 
technically  correct. 

The  Robertson-Cole  company  are  dis- 
tributors for  the  Hampton  productions, 
the  National  Films,  Bessie  Barriscale 
Features,  Sessue  Hayakawa  and  others. 

Planning   Ball   for  "Fragments." 

Sergeant  Sydney  R.  Flowers,  technical 
director  for  Allen  J.  Holubar  at  Uni- 
versal City,  has  been  elected  president 
of  the  "Fragments  From  France"  soci- 
ety, and  is  engaged  in  active  prepara- 
tions for  a  grand  military  ball  to  be 
given  in  Shrine  Auditorium  as  a  benefit 
for  returning  wounded  soldiers. 

Warner    Expected    March    1. 

H.  B.  Warner,  who  is  the  most  recent 
star  to  be  engaged  by  Jesse  D.  Hamp- 
ton, is  expected  to  arrive  about  March 
1,  to  begin  picture  production  under  the 
Hampton  management.  Stories  are  be- 
ing selected  and  put  into  shape  for 
filming,  so  that  no  time  will  be  lost  in 
waiting  for  plays  to  be  prepared  after 
the  star  arrives.  Warner  has  been 
playing  in  "Sleeping  Partners"  in  New 
York  the  greater  part  of  the  winter. 

Sister   of   Moores   Dead. 

Mrs.  Rosanna  Moore,  of  Hollywood, 
was  notified  last  week  that  her  daugh- 
ter, Mary  Moore,  who  has  appeared  in 
film  productions  in  the  past,  and  who 
had  gone  overseas  with  the  Red  Cross 
several  months  ago,  had  died  in  France. 
Although  no  details  were  received,  it  is 
believed  that  Miss  Moore  died  of  in- 
fluenza. She  was  a  sister  of  Tom,  Ov  en. 
Matt  and  Joe  Moore.  Joe  is  still  with 
his  regiment  in  France. 

Seven    Weeks    for    "Turn    of   the    Road." 

"The  Turn  of  the  Road,"  the  King 
Vidor  production  that  deals  with  pure 
romance  to  the  exclusion  of  sensational 


March   1.  1919 


THE     MOVING     PICTURE     WORLD 


1187 


■sex  problems  and  disagreeable  under- 
world tragedy,  is  now  running  in  its 
seventh  week  at  Quinn's  Rialto,  after 
the  management  of  the  theatre  had  ad- 
vertised another  feature  for  that  week. 

Crawford    Goes    to    New    California. 

Jesse  Crawford,  who  has  been  organ- 
ist at  Grauman's  Theatre  for  the  past 
year,  will  manipulate  the  big  pipe  organ 
at  the  New  California  after  February  24. 
"Kliegitis." 

While  Kathleen  O'Connor  was  attend- 
ing a  moving  picture  show  in  a  Los  An- 
geles theatre  a  few  days  ago,  she  sud- 
denly became  afflicted  with  inflammation 
of  the  eyes  and  severe  pains  in  her 
head.  She  was  hurriedly  taken  to  the 
Receiving  Hospital  for  treatment,  and 
the  physicians  there  pronounced  the 
malady  "Kliegitis,"  which  is  caused  by 
the  strain  of  facing  the  batteries  of 
Klieg  lights  of  motion  picture  studios. 
Big    Four    Release    Plans    Ready    Soon. 

The  United  Artists'  Association  ex- 
pects that  complete  arrangements  and 
plans  for  releasing  its  pictures  will  be 
perfected  and  ready  for  public  announce- 
ment in  two  weeks. 

Rumors  that  Adoph  Zukor,  of  the 
Paramount  Artcraft,  is  to  head  the  dis- 
tribution system  of  the  Big  Four  are 
denied  by  all  members. 

Studio  Shots 

WADSWORTH  HARRIS,  working  in 
the  "Red  Glove"  serial  at  Universal 
City,  gave  an  entertainment  at  the 
Beverly  Hills  Hotel  for  the  benefit  of  re- 
turned   soldiers,    on    February    16. 

Dick  Rosson  has  been  appointed  chief 
assistant  to  his  brother  Arthur  in  di- 
recting the  Albert  Ray  pictures  at  the 
Fox  studios. 

Vivian  Rich  is  William  Desmond's  lead- 
ing woman  .in  his  newest  Hampton  pro- 
duction,  "Flat   Gold." 

William  Faversham  and  Maxine  Elliott, 
both  of  whom  have  starred  in  film  pro- 
ductions, are  playing  "Lord  and  Lady 
Algy"  at  the  Majestic  Theatre  in  Los 
Angeles    this    week. 

Henry  B.  Walthall  will  take  a  vacation 
after  his  second  National  picture  is  com- 
pleted, and  with  his  wife,  Mary  Charleson, 
will   visit   the   Walthall   ranch   in   Arizona. 

Pauline  Frederick  has  announced  her 
intention  of  going  back  to  the  stage  next 
September.  She  will  star  in  a  new  play 
•entitled  "Lady  Tony"  written  by  her 
husband,    Willard   Mack. 

Ruth  Roland  has  started  the  produc- 
tion of  her  new  serial,  "The  Tiger's  Trail." 
for  Pathe,  which  ■  she  hopes  to  complete 
by    the    first   of   June. 

Fay  Tincher,  who  has  just  finished  a 
dramatic  role  in  a  Universal  production, 
has  been  engaged  to  star  in  Christie 
■comedies. 

Clara  Kimball  Young  has  begun  "The 
Better  Wife"  at  the  Brunton  studios. 
Nigel  Barrie,  who  has  just  finished  a 
picture  with  Alma  Rubens,  will  be  Miss 
Young's    leading    man. 

After  finishing  "Gambling  in  Souls,"  at 
Fox.  Madelaine  Traverse  took  a  week  off 
to  go  and  look  over  her  orange  ranch 
near  Redlands,  Cal.,  which  she  purchased 
recently. 

Pauline  Starke,  after  having  completed 
her  work  in  "Whom  the'  Gods  Would 
Destroy,"  has  been  engaged  to  play  the 
title  role  in  "Marcene,"  the  new  produc- 
tion being  made  by  Maurice  Tourneur  at 
Godwyn. 

Harry  Van  Meter  has  postponed  his 
vaudeville  tour  to  support  Alma  Rubens 
in   just   one   more   picture. 

Dorothy  Dean,  who  received  injuries  to 
her  back  in  an  automobile  accident  that 
occurred  on  November  6  of  last  year,  has 


brought  suit   for  $2,500  against  E.  N.  Har- 
mon,  whose   car   collided   with   her   own. 

Mrs.  Sydney  Chaplin  has  gone  to  Denver 
to  remain  until  some  time  in  March,  when 
she  will  return  to  Los  Angeles  to  begin 
preparations  for  a  trip  to  Europe,  where 
she  intends  to  travel  through  England, 
Scotland,    France   and   Italy. 

Ethel  Hamilton,  wife  of  Lloyd  V.  Hamil- 
ton, of  "Ham"  fame,  was  granted  a  divorce 
last  week  by  Judge  Wood  of  the  Los 
Angeles    courts. 

Zazu  Pitts,  eccentric  comedienne,  is  to 
be  starred  in  the  next  King  Vidor  pro- 
duction. 

Winifred  Kingston  has  left  for  New 
York,  where  she  will  visit  friends  while 
waiting  to  meet  her  sister,  Miss  Gertrude 
Kingston,  who  sailed  from  England  on 
February    14. 

Philip  J.  Hum,  late  of  the  Triangle 
Company,  and  still  later  of  the  Navy,  has 
been  released  from  service  and  is  con- 
nected in  an  editorial  capacity  with  the 
Wyndham   Gittens   productions. 

Marshall  Neilan.  who  directed  Mary 
Pickford  in  "Daddy  Long-Legs,"  will  be 
seen  in  the  part  of  Jimmy  McBride,  one 
of   the   leading   characters    in   the   story. 

Monroe  Salisbury  and  Shirley  Sherwood 
were  both  badly  hurt  a  few  days  ago 
when  they  attempted  a  thrilling  leap  from 
a  show  sled  at  Pine  Crest  for  a  scene  in 
a  picture.  Salisbury  suffered  bruises  and 
Sherwood's'face   was   lacerated. 

When  Madge  Kennedy  went  to  Barstow, 
Cal.,  recently  for  exterior  scenes  for  a 
picture,  the  entire  twenty-four  citizens 
(Wallace  McDonald  counted  'em)  turned 
out  to  entertain  her  and  her  company. 

Tom  Mix  has  gone  to  Arizona  a  week 
ahead  of  his  director,  E.  J.  Le  Saint,  and 
the  rest  of  his  company,  to  find  locations 
for  a  new  photoplay  that  Mix  wants  to 
fit  to  Arizona  scenery. 

Wallace  Reid  has  begun  work  in  his 
next  Paramount  picture,  "The  Valley  of 
the  Giants,"  from  the  story  by  Peter  B. 
Kyne. 

Carter  de  Haven,  who  will  be  remem- 
bered as  the  star  of  former  Universal 
comedies,  has  written  a  play  for  the  screen 
which  he  will  direct  at  the  National 
studios,  with  himself  and  his  wife,  Flora 
Parker   de    Haven,    in    the   leading   roles. 

Alary  Pickford  announces  as  her  next 
production  for  the  First  National  Ex- 
hibitors, "Burkses  Amy,"  adapted  from 
the  story  by  Julie  M.  Lippmann.  Sidney 
Franklin    will    direct. 

Dustin  Farnum  is  to  begin  production 
within  a  few  days  on  "Square  Shootin' 
Dan,"  a  story  by  C.  L.  Haynes,  for  the 
United   Picture   Theatres. 


Lewis  J.  Selznick  is  due  to  arrive  in 
Los  Angeles  in  a  few  days,  according  to 
Myron  Selznick,  his  son,  who  is  here  in 
the  interests  of  the  Olive  Thomas  com- 
pany. 

Henry  Woodward,  leading  man  for 
Bessie  Barriscale,  has  gone  to  Gainsville, 
Ga.,  to  settle  up  some  business  affairs  in 
order  that  he  may  devote  all  his  time  to 
moving    pictures. 

Maurice  Tourneur  has  taken  his  com- 
pany of  players,  headed  by  Pauline  Starke, 
to  Bear  Valley  for  scenes  in  "Marcene." 

Reginald  Barker  is  making  preparations 
to  film  a  new  Rex  Beach  story  entitled 
"The  Scarlet  Gardenia,"  with  Owen  Moore 
in  the  leading  role,  and  Hector  V.  Sarno 
in  an   important   part. 


Louis  K.  Sidney  Manages 
St.  Louis  Screen  Theatres 

LOUIS  K.  SIDNEY,  for  some  years 
past  affiliated  with  the  man- 
agerial forces  of  the  William  Fox 
theatres,  was  lately  appointed  to  the 
managing  directorship  of  the  Kings  and 
Park  theatres,  St.  Louis,  owned  and 
operated  by  Koplar  &  Goldman.  Sidney, 
who  managed  Fox's  Jamaica,  Long  Is- 
land, theatre  and  was  assigned  to  the 
direction  of  the  Liberty,  St.  Louis,  when 
William  Fox  recently  acquired  that 
house,  was  selected  by  Koplar  &  Gold- 
man from  a  large  number  of  candidates. 

Sidney's  success  with  the  Liberty, 
known  as  a  "lemon"  and  for  years  a 
financial  loser  despite  repeated  efforts 
by  different  interests  to  put  it  over, 
gave  him  the  preference  when  the  right 
man  was  sought  to  handle  the  Kings 
and  Park. 

These  theatres  under  Sidney's  direc- 
tion, upon  their  redecoration  and  trans- 
formation into  the  most  modern  picture 
palaces  imaginable,  will  reopen  with 
elaborate  policies  that  will  embrace  the 
biggest  and  best  of  pictures  and  feature 
special  musical  programs  by  augmented 
symphony  orchestras.  To  start  things 
off  right  and  show  that  he  is  up-to-date, 
Mr.  Sidney  has  renamed  the  Park  the 
Pershing  Theatre,  after  the  famous  Mis- 
sourian  now  commander  of  the  forces 
overseas. 

Mr.  Sidney  anticipates  an  early  trip 
to  New  York  to  obtain  some  new  photo- 
play features  for  the  houses  under  his 
management. 


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Scene  from  "Reclaimed,"  Harry  McRae  Webster  Production  (Alpha  Pictures,  Inc.) 


1188 


THE     MOVING     PICTURE    WORLD 


March  1.  1919 


IT    FREEZES    NIGHTS    IN    LOS     ANGELES 

So     Players     and     Producers     Discovered     When 
"Whom  the  Gods  Would  Destroy"  Was  in  the  Making 


IT  will  be  interesting  to  train-loads  of 
tourists  that  the  frost  in  Los  Angeles 
freezes  water,  after  sundown,  just 
the  way  water  freezes  in  Central  Park 
during  the  day.  Probably  this  fact  will 
find  its  way  into  imperishable  type  here 
and  now  for  the  first  time  and,  if  so, 
this    much    space    is    not    wasted. 

"Our  men,"  said  Ollie  L.  Sellers,  "stood 
all  night  long  in  water  knee-high  from 
nine  o'clock  at  night  until  sunrise,  for 
three  weeks  making  'night  stuff'  for 
'Whom  the  Gods  Would  Destroy.'  There 
was  ice  on  the  sides  of  the  trenches — 
regular  icicles.  And  under  these  condi- 
tions we  produced  real  'night  stuff,' 
photographed  under  lights." 

Mr.  Sellers  is  worth  listening  to — for 
he  was  formerly  supervisor  of  the  Tri- 
angle studios  and  knows  his  business. 
The  story  was  written  by  C.  R.  Macau- 
lay  in  collaboration  with  a  number  of 
prominent  people,  the  theme  being  Presi- 
dent Wilson's  idea  of  a  Society  of  Na- 
tions. The  director  of  "Whom  the  Gods 
Would  Destroy"  was  Frank  Borzage, 
formerly  a  Griffith  director  at  Triangle. 

The  World  man  listened  while  Mr. 
Sellers  talked  about  the  real  "stuff"  that 
this  coming  picture  will  present  to  pic- 
ture audiences.  Harry  Reichenbach  was 
there  and  Frank  Borzage  was  also  pres- 
ent;  but  Mr.  Sellers  had  most  of  the 
"inspiration." 

"It's  all  real,  this  night  'stuff,'"  said 
Mr.  Sellers.  "It  has  been  the  practice 
for  producers  to  film  'night  stuff'  by  day, 
covering  the  illusion  by  the  many  wiles 
that  directors  are  acquainted  with.  But 
in  our  case  we  spent  our  effort  and  our 
nights  in  making  these  scenes  as  near 
to  reality  as  our  inventiveness  could  de- 
vise." 

Photoplay  Based  on   World  Peace. 

Mr.  Reichenbach  interjected  some- 
thing about  the  theme  of  the  photoplay 
that  will  soon  be  released.  "It  was  in- 
tended to  represent  a  lesson;  to  reflect, 
without  forecasting  the  outcome  of  the 
peace  conference  in  Paris.  We  held  the 
final  scenes  open  until  the  last  possi- 
ble moment — and  the  result  will  be  a 
feature  production  that  will  be  abreast 
of  the  times. 

"There  has  been  nothing  left  undone 
to  make  'Whom  the  Gods  Would  De- 
stroy' a  great  and  poignant  entertain- 
ment. It  was  made  in  eleven  reels.  We 
have  the  production  now  under  the 
shears.  It  will,  probably,  finish  off  in 
seven  reels.  But  whatever  the  final  is- 
sue may  be,  it  will  represent  the  best 
and  most  vital  production  that  can  be 
presented    in    pictures." 

Director  Frank  Borzage  entered  the 
discussion  at  this  point,  declaring  that 
the  "mob"  scenes  were  actually  made 
by  "mobs."  "We  used  over  500  people 
in  the  big  scenes.  We  used  so  many 
people  that  the  Los  Angeles  war  service 
bureau  told  us  that  they  had  sent  every 
man,  woman  and  child  on  their  list,  and 
we  had  to  go  out  into  the  alleys  and 
1<>  -ways  of  Los  Angeles  to  get  extra 
people  to  fill  our  scenes." 

"Our  longest  set  was  654  feet,"  said 
Director  Borzage.  "More  than  five  hun- 
dred pounds  of  dynamite  were  used  in 
blowing    up    the    street    and    its    build- 


ings— the  street  that  we  had  built  with 
infinite  attention  to  detail  and  exact- 
ness. Seven  cameras  were  'shooting'; 
and  to  be  sure  that  the  explosion  would 
not  destroy  the  photographs,  we 
'masked-in'  every  one  of  the  camera 
with  heavy  timbers — and  at  that  the  flv- 


Ollie  M.  Sellers. 

ing   bricks    drove    half   way   through   the 
protesting  wood. 

Director    Borzage   Worked   Nights. 

"The  players  entered  into  the  spirit 
of  the  work,"  said  Director  Borzage. 
"Pauline  Stark,  jack  Mulhall,  and  the 
other  players  stood  knee-deep  in  the 
mud  for  three  weeks,  making  these 
'night'  scenes.  They  never  complained, 
never  flinched  and  the  outcome  of  their 
interested  effort  will  soon  be  shown  as 
conclusive    proof    of    their    abilities." 


Mr.  Sellers  gave  the  assurance  that 
the  historical  elements  of  "Whom  the 
Gods  Would  Destroy"  had  been  submit- 
ted to  university  authorities — to  Leland 
Stanford  and  to  Chicago  University.  They 
have  been  checked  up  and  proven  to  be 
authoritative  and  correct  in  every  de- 
tail. We  worked  thirteen  months  in 
perfecting  our  picture — and  we  have  got 
it  correct.  It  will  be  worth  while,  that's 
sure." 


Seattle  Theatres  Closed 

Five  Days  by  Big  Strike 

THE  part  taken  by  the  Seattle  The- 
atrical Federation  in  the  recent 
sympathetic  stri<e  which  tied  up 
the  entire  business  of  the  city,  includ- 
ing the  theatres  for  five  days,  was  de- 
scribed to  the  World  correspondent  by 
\V.  W.  Ladd,  secretary-treasurer  of  the 
Federation.  He  said  that  the  vote  to 
go  out  was  taken  by  the  Federation 
after  the  managers  had  said  that  they 
would  close  their  houses,  Tf  transporta- 
tion stopped. 

"There  was  no  use  in  our  Federation 
bucking  the  Central  Labor  Council  by 
voting  not  to  go  out,  if  the  managers 
were  going  to  close  anyway,"  he  said. 

As  a  result  of  a  controversy  beginning 
in  the  expressed  desire  of  the  Theatrical 
Federation  to  return  to  work  when  the 
members  saw  the  strike  going  to  pieces, 
the  willingness  of  the  managers  to  open 
their  houses,  and  the  call  on  the  part 
of  the  general  committee  in  charge  of 
the  strike  to  wait  until  later  the  man- 
agers  passed  the  following  resolution  : 

"Resolved,  That  we,  the  theatrical 
managers  of  Seattle,  have  acted  in  good 
faith  during  the  sympathetic  strike  in 
Seattle,  and  furthermore  have  waited 
for  the  amusement  federation  to  return 
to  their  respective  theatres,  and  further- 
more the  representatives  of  the  amuse- 
ment federation  volutarilv  notified  the 
theatrical  managers  that  they  would  re- 
turn to  their  respective  positions  at  6 
P.  M.  Monday,  February  10,  1919. 

"It  is  further  resolved  at  a  meeting 
of  the  managers  association  that  we  in- 
sist that  the  amusement  federation  live 
up  to  their  agreement  and  report  at 
their  respective  theatres  at  the  above 
stipulated  time.  And  furthermore  we. 
the  theatrical  managers,  request  this 
committee  to  insist  on  the  opening  of 
the  Seattle  theatres,  as  per  our  agree- 
ment   with    the    amusement    federation." 

All  but  two  of  the  first  class  down- 
town houses  were  opened  according  to 
advertised  schedule,  with  outside  em- 
ployes. 

At  11  o'clock  Tuesday  morning  the 
theatres  again  were  opened  by  the  non- 
union operators  and  musicians,  but  the 
regular  men  came  back  at  12,  and  their 
jobs  were  turned  over  to  them.  Busi- 
ness at  the  downtown  houses  has  been 
line  ever  since  the  first  opening  Mon- 
day night. 


Frank   Borzage. 


Books     All     Vitagraph's     Serials. 

For  fifteen  weeks  the  Lyric  Theatre, 
one  of  the  biggest  playhouses  in  Chi- 
cago now  devoted  exclusively  to  pic- 
tures, will  become  a  Vitagraph  serial 
house.  The  six  Vitagraph  serials  is- 
sued to  date,  with  the  newly  released 
"Man  of  Might,"  will  be  shown  from  day 
to  day,  one  certain  day  of  the  week 
being  devoted  to  a  particular  serial. 
It  is  said  to  be  the  first  all-serial  policy 
ever  adopted  by  any  theatre. 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1189 


H.  A.  SPOOR  OF  LONDON'S  ESSANAY   HERE 

Says  Condition  of  Business  in  Great  Britain  Is 
Excellent — AVill  Return  in  Three  or  Four  Weeks 


1HAD  the  pleasure  of  meeting  H.  A. 
Spoor  last  week,  who  had  just  ar- 
rived from  London,  where  he 
rills  the  position  of  European  agent  for 
the  Essanay  Film  Manufacturing  Com- 
pany. He  debarked  in  New  York  Satur- 
day, February  8,  and  came  on  to  Chi- 
cago the  following  day. 

It  was  over  five  years  since  I  last 
met  Mr.  Spoor  in  his  home  city,  and  it 
is  only  natural  to  suppose  1  was  most 
particularly  interested  in  meeting  him 
again,  especially  at  the  close  of  a  world 
war  in  which  Great  Britain  had  fought 
for  four  years  and  during  which  Mr. 
Spoor's  business  had  been  more  or  less 
affected,  while  every  branch  of  the  film 
business  throughout  the  world  had  also 
suffered. 

But  if  1  had  expected  to  find  in  Air. 
Spoor  a  man  of  gloom,  addicted  to 
despondency,  I  can  assure  the  reader 
that  I  was  most  agreeably  disappointed. 
And  he  unconsciously  impressed  me  fre- 
quently during  our  conversation  that 
lie  was  a  genuine  reflection  of  the  Brit- 
ish attitude  toward  the  drawbacks  of 
business  -during  the  war.  and  the  reflec- 
tion  showed  an  optimistic  spirit  always. 

Picture    Business    Is    Good. 

"The  condition  of  the  film  business  in 
Great  Britain  at  the  present  time  is  ex- 
ceptionally good,  considering  all  the 
handicaps  brought  about  by  the  war," 
Mr.   Spoor  assured  me  at  the  outset. 

In  dwelling  on  the  "flu"  period  he 
convinced  me  that  the  British  way  of 
handling  the  difficulty  was  far  more 
practical  than  the  American  plan.  The 
Exhibitors'  Association  was  largely  in- 
strumental in  finding  a  solution  of  the 
problem.  Instead  of  closing  down  alto- 
gether, as  was  done  in  the  United 
States,  in  many  cities,  the  Government 
and  the  association  got  together  and 
considered  the  matter  from  all  angles. 
The  Government  agreed  that  the  clos- 
ing of  the  picture  houses  would  be  a 
bad  course  to  follow,  recognizing  that 
the  entertainment  value  of  picture 
shows  tended  to  relieve  the  war  tension 
of  the  public.  And  thus  the  happy  me- 
dium was   reached. 

The  picture  theatres  were  closed  for 
about  three  hours  daily,  between  the 
afternoon  and  evening  shows,  and  were 
always  closed  promptly  at  10:30  p.  m. 
During  the  interval  between  the  two 
shows,  the  theatres  were  carefullv 
cleaned,  disinfected  and  well  ventilated. 
This  system  broke  down  the  opposition 
which  had  stood  for  the  closing  down 
of  all  theatres  and.  besides,  the  "flu" 
was    stayed. 

Film   Shipments  Delayed. 

When  America  entered  the  war  im- 
porters in  Great  Britain  suffered  greatly 


from  delays  in  receiving  film  shipments, 
Mr.  Spoor  asserts.  He  cited  as  an  ex- 
ample that  an  important  shipment  made 
in  July  on  this  side  was  not  received 
by  him  in  London  until  the  middle  of 
December. 

The    trouble    was    due    to    government 
action  in  the  United  States,  where  need- 


H.    A.    Spoor. 

less  barriers  were  raised  on  the  ground 
of  the  lack  of  carrying  space  on  ves- 
sels. It  was  not  until  the  importers  in 
London  aproached  the  English  Govern- 
ment on  this  question  of  space  that  the 
matter  was  finally  adjusted. 

The  importers,  of  course,  are  obliged 
to  secure  their  licenses  for  the  import 
of  films  into  the  British  Isles,  and  in 
securing  these  the  question  of  carrying 
space  also  comes  up.  Then  it  was  shown 
conclusively  by  the  importers  that  the 
entire  imports  of  American  films,  for 
52  weeks,  would  onlv  occupy  the  space 
of  a  room  10  by  10  by  20  feet,  or  2,000 
cubic  feet  in  all.  Needless  to  state,  the 
British  Government  immediately  issued 
licenses    meeting   the   figures    quoted. 

The  distributing  business  in  the  Brit- 
ish Isles  was  exceedingly  difficult  dur- 
ing the  war,  owing  to  the  lack  of  trans- 
portation on  railroads,  Mr.  Spoor  in- 
formed me.  These  difficulties  were 
overcome  in  various  ways,  however,  and 
shows  were  run  pretty  regularly  con- 
sidering everything.  That  picture  thea- 
tres were  able  to  continue  all  through 
the  war  is   due   to   the   Exhibitors'  Asso- 


ciation   and    to    the    aid    of    the    Govern- 
ment was   shown  by   Mr.   Spoor. 

Admission  Prices   Were   Increased. 

"The  prices  of  admission  to  picture 
theatres  were  gradually  advanced  in  the 
British  Isles  during  the  war,  in  keeping 
with  the  advance  in  wages  generally," 
Mr.  Spoor  replied  in  answer  to  a  ques- 
tion. This  is  another  contrast  to  the 
policy  of  American  exhibitors  in  the 
matter  of  admissions.  The  war  time 
price  here  has  been  raised  only  to  the 
extent  of  the  1  or  2  cent  war  tax. 

Mr.  Spoor  is  interested  in  the  Film 
Booking  Offices,  Ltd..  of  London,  one  of 
the  largest  and  best  known  distributing 
concerns  in  that  city.  His  associates  in 
the  enterprise  are  B.  Nichols,  one  of  the 
most  widely  known  distributors  living, 
and  Messrs.  Clozenberg,  who  are  man- 
aging directors  of  the  company. 

Mr.  Nichols  came  to  New  York  with 
Mr.  Spoor  and  remained  in  that  city  at- 
tending to  business  for  the  London  firm. 
Mr.  Spoor  returned  to  New  York  Tues- 
day, February  11,  and  will  embark  for 
London  in  three  or  four  weeks.  He  is 
on  the  lookout  for  suitable  productions 
for  the  Film  Booking  Offices,  Ltd. 

Milwaukee  Film  Men  Hold 

Successful  Annual  Ball 

THE  annual  movie  ball  given  by 
Milwaukee  exhibitors  and  ex- 
changemen  was  held  at  the  Audi 
torium  Saturday,  February  15,  and  the 
event  surpassed  all  preceding  affairs  of 
the  kind.  The  regular  theatrical  and 
vaudeville  houses  of  the  city  joined  with 
the  exhibitors  in  the  festivities,  and  a 
splendid  time  was  enjoyed  by  all. 

Watterson  R.  Rothacker  arranged  for 
the  making  of  a  one-reel  picture  on  the 
big  auditorium  stage  in  full  view  of 
those  in  attendance,  and  sent  on  a  crew 
of  men  in  advance  to  make  the  neces- 
sary  preparations. 

Laurette  Taylor,  who  was  filling  an 
engagement  at  the  Davidson  Theatre, 
and  Blanche  Ring,  leading  star  on  the 
vaudeville  bill  at  the  Majestic,  were 
favored  guests  on  the  occasion. 

The  committee  in  charge  of  the  con- 
duct of  the  affair  included  Henry  Trinz, 
Charles  J.  Fox,  Earl  Rice,  Fred  Seegert. 
Joe  Schwartz,  W.  C.  Schnell,  George 
Fischer   and    E.    Langemack. 

Brentlinger  of  Fort  Wayne 
Will  Enlarge  His  Circuit 

ISIDORE  NATKIN,  traveling  repre- 
sentative for  Goldwyn  in  Illinois  and 
Indiana,  was  seen  last  week  after  a 
two  weeks'  trip  through  Illinois  and 
Indiana.  He  stated  that  he  found  pre- 
vailing satisfaction  among  exhibitors 
with  business  since  the  opening  of  the 
new  year. 

In  Fort  Wayne  Mr.  Natkin  held  in- 
teresting conversations  with  A.  F. 
Brentlinger,     owner,     and     Charle=     W 


1190 


THE    MOVING    PICTURE    WORLD 


March  1.  1919 


Mason,  manager  of  the  Orpheum,  where 
Goldwyn  service  is  largely  used.  Both 
men  are  strong  supporters  of  the  merits 
of  the  Goldwyn  service. 

The  Orpheum  seats  about  1,000  persons 
and  offers  programs  of  seven  reels  at 
admission  prices  of  20  and  25  cents,  in- 
cluding the  war  tax.  A  capable  orches- 
tra plays  the  accompaniment  to  the 
pictures. 

Mr.  Brentlinger  also  owns  the  Murray 
and  the  Murretta  theatres  in  Richmond, 
Ind.,  and  the  Liberty  in  Terre  Haute. 
He  contemplates  adding  two  or  more 
houses  to  his  circuit  in  the  near  future. 

Operators  Fail  to  Ratify 

Arbitration  Board's  Fiat 

THE  arbitration  committees  repre- 
senting the  Allied  Amusement  As- 
sociation and  the  operators  of 
Local  110,  I.  A.  T.  S.  E.,  held  a  meeting 
since  my  last  writing  to  adjust  the  dif- 
ferences between  the  organizations. 
After  a  protracted  discussion  it  was  de- 
cided to  recommend  a  straight  compen- 
sation of  92}^  cents  an  hour  for  oper- 
ators, with  the   seating  tax  eliminated. 

The  operators'  arbitration  committee 
reported  this  decision  to  a  special  meet- 
ing of  Local  110,  held  Tuesday,  Febru- 
ary 11,  but  the  members  failed  to  ratify 
the  decision.  The  prevailing  sentiment 
•of  the  operators  at  this  meeting  was  in 
favor  of  the  compensation  now  in  force, 
namely,  90  cents  an  hour  and  50  cents 
weekly  for  every  100  seats  over  400,  up 
to  1,000,  and  25  cents  for  every  100  seats 
over   1,000. 

This  sentiment  is  in  harmony  with  the 
individual  contracts  signed  by  the  ex- 
hibtors  themselves  some  time  ago.  A 
special  meeting  of  the  A.  A.  A.  was 
held  Tuesday,  February  11,  and  the  re- 
•ports  of  its  arbitration  committee  was 
made  by  Nathan  Ascher. 

At  the  time  of  writing,  Monday,  Feb- 
ruary 17,  no  further  particulars  had 
been  learned. 

Recruits  for  the  Navy 

Wanted  by  Government 

t~>  IGHTING  may  have  ceased  in  the 
H  war  zones,  but  it  must  be  remem- 
bered that  the  work  of  the  United 
States  Navy  still  goes  on.  Soldiers  must 
be  brought  back,  seas  must  be  policed 
and  the  hundred  and  one  duties  which 
fall  to  our  Navy  in  peace  times  remain 
to  be  performed. 

With  the  many  men  now  being  re- 
leased and  discharged,  the  problem 
arises  as  to  how  their  places  are  to  be 
filled.  Hence  the  preparation  the  Bu- 
reau of  Navigation  is  making  for  an  in- 
tensive campaign  to  secure  recruits  for 
-the    Navy. 

Practically  every  branch  of  the  serv- 
ice is  now  open  for  voluntary  enlist- 
ment and  many  wonderful  opportuni- 
ties are  being  offered  to  men  who  now 
enter  the  service.  Age  limits  range  from 
17  to  35  years.  Young  men  17  years 
of  age,  and  who  have  not  yet  reached 
their  eighteenth  birthday,  may  enlist 
with  the  consent  of  their  parents. 

Men  over  eighteen  years  of  age,  who 
have  had  a  limited  amount  of  machine 
shop  or  electrical  experience,  may  en- 
list and  attend  the  Navy  Machinist  or 
Electrical  Schools,  where  they  are  given 
a  thorough  and  valuable  education  in 
their  branch.  Men  are  also  wanted  to 
-enlist  as  apprentice  seamen,  firemen, 
"hospital  apprentices,  mess  attendants, 
~ooks,  machinists  and  electricians. 


Arrangements  have  been  made  where- 
by men  who  desire  to  make  application 
for  enlistment  and  do  not  live  in  a  city 
having  a  recruiting  station  may  be 
furnished  free  transportation  to  the 
nearest  recruiting  station. 

Enlist  now  and  help  make  our  Navy 
the  best  and  largest  in  the  world.  Ap- 
ply to  your  postmaster  for  particulars 
or  write  direct  to  the  Navy  Recruiting 
Station,  Transportation  Building,  Chi- 
cago, Illinois. 

Goldwyn  Vice-President 

Pays  a  Visit  to  Chicago 

FELIX  FEIST,  vice-president  of  Gold- 
wyn Distributing  Corporation,  came 
into  the  city  Sunday  morning,  Feb- 
ruary 9,  and  remained  until  Wednesday, 
February  12,  when  he  left  for  Detroit. 
Mr.  Feist  came  from  Kansas  City,  Mo., 
where  he  had  spent  three  days,  having 
prior  to  that  stop  visited  St.  Louis, 
where  he  remained  two  days.  One  of 
the  chief  objects  of  his  trip  was  to  get 
acquainted  with  the  staffs  of  the  vari- 
ous branch  offices,  from  the  manager  to 
the  shipping  clerk,  and  to  impress 
strongly  the  importance  of  a  continu- 
ance of  the  broad  policy  adopted  by  his 
company  and  to  improve,  wherever 
possible,  the  efficiency  of  the  Goldwyn 
service. 

Mr.  Feist  reported  unusually  good 
business  in  the  cities  already  visited, 
both  for  exhibitors  and  exchanges. 

"Quo  Vadis"  To  Be  Shown 
on  President's  Steamship 

OUO  VADIS,  the  first  of  the  great 
classics  presented  in  this  country 
by  George  Kleine  about  six  years 
ago,  will  be  shown  on  the  steamer  that 
bears  President  Wilson  and  his  party 
home  from  France.  A  special  request 
was  made  for  the  notable  picture,  and 
Mr.  Kleine  immediately  responded  by 
furnishing  an  unused  print  for  the  oc- 
casion. 

Most  likely  the  recent  visit  made  by 
President  Wilson  to  Rome  and  the  en- 
thusiastic reception  given  him  there  re- 
minded the  President  or  some  member 
of  his  suite  of  the  great  classic  picture, 
which  faithfully  reflects  the  Rome  of 
54-68  A.D.  At  any  rate  the  Presidential 
party  could  view  no  greater  picture, 
from  the  points  of  spectacular  grandeur, 
gripping  story  and  immensity  of  en- 
semble. 

Charles  Pacini  to  Build 

Large  House  in  Kenosha 

CHARLES    PACINI,    owner    of    the 
Majestic  and  Butterfly  theatres  in 
Kenosha,    recently    purchased    an 
addition   to   a   lot   formerly  owned 
by  him  in   that   city   which  will   enable 
him  to  erect  a  picture  theatre  that  will 
seat  2,000  persons. 

Architect  Crane,  of  Detroit,  who  has 
drawn  the  plans  for  several  prominent 
picture  theatres  in  his  home  city,  is  now 
engaged  on  the  plans  of  the  new  Pacini 
house,  which  has  not  yet  been  named. 
Mr.  Pacini  will  visit  Chicago  in  the 
near  future  to  familiarize  himself  with 
all  that  is  best  in  the  modern  construc- 
tion of  such  theatres.  He  will  visit  the 
Woodlawn  Theatre  to  meet  Andrew 
Karsas,  the  owner,  and  will  also  inspect 
the  Rivera,  the  Pantheon  and  the  Cen- 
tral Park  theatres. 

Mr.  Pacini  intends  investing  $150,000 
in   his  Kenosha  house. 


Chicago    and    State    Censorship. 

The  Chicago  Censorship  Commission, 
which  has  been  engaged  for  some  past 
in  devising  a  plan  for  the  censorship 
of  moving  pictures  in  this  city  that  will 
be  reported  to  the  judiciary  committee 
of  the  City  Council  for  incorporation 
in  the  proposed  new  city  ordinance 
governing  censorship,  has  decided  to  re- 
quest the  state  legislature  to  exclude 
Chicago  from  the  jurisdiction  of  any 
state  law  that  may  be  passed  for  the 
censorship  of  films. 

Coxwain  Silverman  Promoted. 

Eddie  Silverman,  formerly  booker  for 
Select's  Chicago  office,  enlisted  in  the 
Navy  before  he  was  21  years  of  age 
and  recently  received  an  honorable  dis- 
charge. He  has  been  at  the  Great  Lakes 
Training  Station  since  July  18  last, 
where  he  was  advanced  to  the  rank  of 
coxwain.  F.  C.  Aiken,  manager  of  the 
Chicago  office,  instead  of  restoring  him 
to  his  old  position  created  a  new  one 
for  him,  that  of  correspondent  and  de- 
tail office  man  for  which  his  varied  ex- 
perience had  specially  fitted  him.  Mr. 
Silverman  is  a  bright  and  affable  young 
man  and  well  merits  his  promotion. 

Private  Showing  of  "Common  Clay." 

A  private  invitation  showing  to  the 
trade  and  the  press  of  "Common  Clay" 
was  given  at  the  Ziegfeld  Theatre,  Fri- 
day morning,  February  14.  There  was 
a  large  attendance,  and  all  present  were 
lavish  in  their  praise  of  Fannie  Ward's 
work  in  a  strong  emotional  role. 

Manager  Rogers,  of  Pathe's  Chicago 
office,  arranged  for  the  screening. 

M.  Rice,  of  Milwaukee, 

Will  Build  in  Oshkosh 

MRICE,  owner  of  the  States  The- 
atre, Milwaukee,  associated  with 
•several  exhibitors  of  that  city, 
has  purchased  the  site  for  a  large, 
modern  picture  theatre  in  Oshkosh, 
Wis.,  at  an  outlay  of  $75,000.  The  plans 
for  the  theatre,  which  will  seat  2,000 
persons,  are  now  being  prepared  by  a 
leading  Milwaukee  architect,  and  work 
on  the  structure  will  begin  just  as  soon 
as  the  frost  is  out  of  the  ground.  The 
estimated  cost  of  the  building  has  not 
been  given  out. 

Mr.  Rice  is  president  of  the  Milwaukee 
Exhibitors,  Club  and  one  of  the  most 
progressive  exhibitors  in  the  Cream  City. 

Notes    on    Milwaukee    Theatres. 

A  most  attractive  lobby  display  was 
installed  at  the  Butterfly  Theatre  during 
the  week  beginning  Sunday,  February 
16,  for  the  run  of  "Who  Cares?"  with 
Constance  Talmadge  in  the  leading  role. 
The  display  was  designed  by  Leo  Lan- 
dan,  the  manager,  and  he  reported  ex- 
ceptional business. 

Manager  Ellis  Bostick,  of  the  Merrill 
and  New  Strand  theatres,  aroused  wide 
interest  among  his  brother  managers 
and  the  Milwaukee  public  by  the  artistic 
display  in  the  beautiful  lobby  of  the 
Merrill,  during  the  run  of  "Out  of  the 
Fog."  featuring  Nazimova. 

A  marine  scene,  specially  painted  for 
the  occasion  by  the  Merrill's  scenic  ar- 
tist, showed  the  face  of  Nazimova  peer- 
ing out  of  a  haze  of  fog,  with  the  waves 
dashing  high  against  a  lighthouse  whose 
rays  lit  up  the  face  of  the  angry  sea. 
The  light  effects  employed  gave  the 
scene  a  gripping  realism  which  attracted 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1191 


the  attention  of  every  passer.  It  is 
needless  to  add  that  the  large  increase 
in  business  amply  repaid  Manager  Bos- 
tick  for  his  fine  conception. 


George  Fisher,  the  up-to-date  manager 
of  Saxe's  Alhambra,  has  awakened  wide 
interest  by  using  a  pantomimic  intro- 
duction to  all  his  features.  This  pan- 
tomimic story,  in  each  case,  furnishes 
a  living  introduction  to  the  story  of  the 
feature  about  to  be  shown,  creating  an 
atmosphere  which  prepares  the  specta- 
tor for  its  unravelling  on  the  screen. 
Manager  Fisher  has  evidently  benefited 
by  the  recent  visit  of  S.  L.  Rothapfel 
to  Milwaukee,  when  the  latter  made  a 
speech,  in  which  this  and  other  import- 
ant screen  matters  were  touched  upon. 

Milwaukee  people  have  been  captured 
by  the  innovation  and  Manager  Fisher 
is  well  satisfied  with  his  success. 


TEST  SAMPLES  OF  NEW  FILM  CONTAINERS 

Shipping  Cases  Submitted  to  N.  A.  M.  P.  I.  as  Con- 
forming with  Interstate  Regulations  Put  on  Trial 


My  old  friend,  Frank  Cook,  manager 
of  Saxe's  Princess  Theatre,  is  now  offer- 
ing programs  which  warrant  his  raising 
the  admission  from  10  to  17  cents,  with 
war  tax  included.  It  is  pleasing  to  state 
that  Frank  is  showing  to  exceptional 
business.  Showmanship  always  counts, 
and  Manager  Cook  is  an  old  and  ex- 
perienced showman. 


"Cannibals  of  the  South  Seas,"  in 
which  Martin  Johnson  and  his  wife 
appear,  and  the  pictures  for  which  were 
taken  by  Mr.  Johnson,  had  a  recent 
showing  at  the  Alhambra.  The  run  was 
made  still  more  successful  by  the  use 
of  a  fine  display  of  weapons  used  by 
the  savages,  in  the  window  of  a  leading 
furriers  establishment.  A  sign  over  the 
exhibit  read :  "See  Martin  Johnson's 
'Cannibals  of  the  South  Seas'  at  the 
Alhambra." 

The  exhibit  attracted  big  crowds  and 
the  Alhambra  got  the  lion's  share  of 
them. 


Trio  of  Barrymores  in 

"Peter  Ibbetson"  Picture 

ARRANGEMENTS  have  been  com- 
pleted between  Jesse  L.  Lasky  and 
Alice  Kauser  office  for  the  engage- 
ment of  John  Barrymore,  Ethel  Barry- 
more  and  Lionel  Barrymore  to  appear 
together  in  a  screen  version  of  du  Mau- 
rier's  book  and  play,  "Peter  Ibbetson," 
to  be  produced  by  the  Famous  Players- 
Lasky  Corporation  and  released  as  a 
special  production. 

John  and  Lionel  Barrymore  appeared 
together  in  the  stage  version  of  this 
subject  last  season,  but  the  photoplay 
will  mark  the  first  appearance  of  all 
three  Barrymores  in  one  production  on 
either  stage  or  screen.  John  Barrymore 
is  at  present  appearing  in  Paramount 
pictures  in  addition  to  playing  in  "Re- 
demption" at  the  Plymouth  Theatre,  the 
film  on  which  he  is  now  working  being 
an  adaption  of  E.  Phillips  Oppenheim's 
"The  Malefactor." 

In  the  screen  version  of  "Peter  Ibbet- 
son," John  and  Lionel  will  play  the  same 
characters  which  they  did  on  the  stage, 
those  of  Peter  and  Col.  Ibbetson,  re- 
spectively, while  Miss  Barrymore  will 
be  seen  as  the  Duchess  of  Towers. 


AT  a  meeting  of  the  Transportation 
Committee  of  the  National  Asso- 
ciation of  the  Motion  Picture  In- 
dustry held  recently  at  the  offices  of 
the  association,  considerable  progress 
was  made  relative  to  the  new  film  ship- 
ping cases. 

Inspector  W.  S.  Topping  of  the  Bureau 
of  Explosives  was  present  at  the  request 
of  the  committee  and  an  exhaustive  ex- 
amination was  made  of  the  samples  of 
shipping  cases  conforming  with  the  new 
regulations  of  the  Interstate  Commerce 
Commission  that  had  been  submitted 
by  the  various  manufacturers.  Four 
samples  were  finally  selected  with  a 
view  to  giving  them  a  tryout  under  act- 
ual working  conditions.  Inspector  Top- 
ping stated  that  he  would  give  these 
four  a  temporary  O.K.  which  would  per- 
mit the  exchange  managers  to  buy  a 
few  of  each  and  put  them  into  service. 
After  a  trial  the  one  which  has  been 
found  to  stand  up  the  best  will  probably 
be  selected  by  the  committee  with  a 
view  to  standardization  of  the  entire 
shipping  case  problem. 

To  Take  Census  of  Film  Cases. 

It  was  likewise  decided  by  the  com- 
mittee that  a  census  of  the  number  of 
shipping  cases  now  used  in  the  industry 
be  taken.  A  letter  was  read  from  the 
Film  Exchange  Managers  Association  of 
Cleveland  requesting  the  co-operation 
of  the  committee  in  obtaining  legisla- 
tion which  would  permit  the  postmas- 
ters of  the  country  to  return  collect  on 
delivery  shipments  which  had  not  been 
taken  up  by  the  consignee. 

The  question  of  the  new  ruling  of 
the  express  companies  whereby  charge 
accounts  become  due  and  payable  seven 
days  after  the  bill  has  been  sent  out  by 
the  express  companies  was  discussed  at 
considerable  length  and  the  injustice 
and  impracticability  of  the  rule  pointed 
out.  It  was  decided  to  make  an  at- 
tempt to  have  the  time  lengthened  from 
ten  to  fifteen  days. 


Barter  and  Sale;  "Swap"  what  you  don't 
want  for  something  you  need.  The  World's 
Classified  advertising  provides  a  ready 
means  to  quick  transactions.  If  you  have 
never  tried — don't  say  we  didn't  tell  you 
about  your  opportunity. 


Vitagraph  Issues  Plan  Book 
for  Serial  "Man  of  Might" 

SHOWMEN  will  be  greatly  helped  in 
their  exploitation  of  "The  Man  of 
Might"  by  using  the  plan  book  Vita- 
graph's  publicity  department,  under  di- 
rection of  Paul  Lazarus,  actively  aided 
by  Phil  Fowler  and  Will  T.  Genz,  have 
issued  for  the  purpose  of  getting  money 
into  the  box-office.  It  is  complete  in 
more  details  than  most  works  of  a  sim- 
ilar nature  can  boast  and  reflects  great 
credit  upon  its  producers. 

An  amazing  variety  of  cuts  (duly  cap- 
tioned and  ready  for  use)  are  shown 
in  the  work — a  matter  of  forty-two 
pages  and  brightly  illuminated  cover. 
Each  episode  is  treated  separately  in 
its  supply  of  press  notices,  illustrations 
and  advertising  helps.  And  for  each 
episode  there  is  a  chapter  in  the  novel- 
ization  that  covers  the  completed  story. 
This  seems  to  be  a  new  treatment  of 
the  scheme  of  novelizing  serials.  The 
exhibitor  who  can  make  satisfactory 
arrangements  with  his  local  papers  to 
run  the  novelization,  chapter  by  chap- 
ter, keeping  exact  pace  in  advance  of 
the    episodes,    will   have    a   strong   item 


of  publicity  pulling  toward  the  box- 
office.  If  it  cannot  be  run  as  "reading" 
it  should  be  used  in  the  space  allotted 
to  display  advertising;  or  issued  in 
throw-away  form  to  distribute  from 
house  to  house  and  give  away  to  the- 
atre patrons. 

The  recapitulation  of  what  the  plan 
book  contains  shows  its  wide  and  useful 
scope :  advertisements,  advance  stories, 
scene  cuts,  star  cuts,  episodic  press 
matter,  novelization,  lithographs,  slides, 
heralds,  lobby  display,  banners  and  pro- 
grams— what  more  could  be  asked  in 
aids  to  a  showman  in  helping  him  put 
across   his   attraction? 

Best  of  all,  the  work  is  done  sanely; 
the  press  matter  is  written  so  the  news- 
paper editor  may  print  it  without  apol- 
ogy. 

"Heart  of  Humanity"  Has 

First  Canadian  Showing 

THE  Jewel  production,  "The  Heart  of 
Humanity,"  was  given  its  first 
public  snowing  in  Canada,  Feb- 
ruary 17,  when  the  big  Holubar  produc- 
tion begins  an  indefinite  run  at  the  Hol- 
man  Theatre,  Montreal.  For  over  a 
month  Canadian  exhibitors  have  been 
discussing  the  production  and  at  a  re- 
cent private  showing  of  the  film  at  To- 
ronto the  theatre  in  which  presentation 
was  made  was  crowded  to  oyerflowing. 
G.  Horace  Mortimer,  special  publicity 
representative  for  "The  Heart  of  Hu- 
manity," is  now  in  Montreal  assisting 
in  the  pre-showing  arrangement  and 
publicity  campaign. 

It  is  expected  that  showings  of  the 
film  in  Toronto,  Ottawa,  Winnipeg  and 
Vancouver  will  follow  shortly  after  the 
close  of  the  run  of  the  feature  at  Mon- 
treal. 


Captain    Kyne's    Story    for    Films. 

Famous  Players-Lasky  Corporation 
has  purchased  "The  Valley  of  the 
Giants,"  by  Capt.  Peter  B.  Kyne,  as  a 
Paramount  vehicle  for  Wallace  Reid. 
The  story  appeared  originally  in  Red 
Book  as  a  serial,  and  was  later  published 
in  book  form  by  Doubleday,  Page  &  Co. 

The  picture  will  be  filmed  in  the  Cali- 
fornia forests,  so  that  the  atmosphere 
of  Kyne's  tale  will  be  preserved.  Kyne 
has  recently  returned  from  France, 
where  he  saw  active  service  with  the 
A.  E.  F.  He  comes  back  not  only  to 
find  that  "The  Valley  of  the  Giants" 
will  be  made  into  a  feature  film,  but 
also  to  find  a  play  made  out  of  his 
"Cappy  Ricks"  stories  running  on  Broad- 
way. 


Fox  Gets   Northwest  Police   Equipment. 

Vincent  McCabe,  Canadian  general 
manager  of  the  Fox  Film  Corporation, 
visited  Ottawa,  the  Canadian  capital,  on 
February  3  for  the  purpose  of  securing 
a  large  quantity  of  equipment  from  the 
Royal  Northwest  Mounted  Police  to  be 
used  by  the  cast  of  a  Canadian  picture 
in  which  Tom  Mix  is  to  be  starred.  A 
big  consignment  of  Government  goods 
has  been  shipped  from  Ottawa  to  Cali- 
fornia for  the  purpose. 


1192 


THE    MOVING     PICTURE    WORLD 


March  1,  1919 


ETERNAL  MAGDALENE"  SET  FOR  APRIL 

Goldwyn  to  Surround  Release  of  McLaughlin 
Story    with    Large    Amount    of    Prepublicity 


PRECEDED  by  three  months  of  re- 
markable advertising  both  in  the 
trade  journals  and  through  public- 
ity across  the  nation,  "The  Eternal  Mag- 
dalene," a  picturization  of  Robert  H. 
McLaughlin's  successful  stage  play,  is 
announced  for  release  by  Goldwyn  for 
Easter  Week  (April  20). 

Few  plays  have  ever  attracted  such 
attention  at  the  time  of  production  or 
prompted  such  spirited  bidding  between 
rival  theatrical  firms  as  did  "The  Eternal 
Magdalene,"  now  made  to  reach  by  way 
of  the  screen  the  millions  who  are  be- 
yond  the   reach   of   the   theatre. 

Based  on  a  theme  that  touches  almost 
every  man,  woman  and  child  in  the 
world,  "The  Eternal  Magdalene"  con- 
tains the  dual  elements  of  a  powerful 
human  drama  and  a  great  spectacle.  It 
is  a  modern  story  of  the  present  mo- 
ment, with  scenes  laid  in  a  typical 
American  town,  enacted  by  people  who 
are  familiar  participants  in  the  life  of 
every  community. 

Goldwyn's  production  of  this  big  stage 
success  has  been  shaped  to  show  the 
universality  of  the  Magdalene  ;  her  con- 
tact with  the  lives  of  everyone;  the 
dangers  that  arise  from  hounding  her 
from  pillar  to  post  like  a  hunted  animal 
and  the  means  by  which  she  can  be 
brought    back    to    society. 

To  Be   Big   Easter  Spectacle. 

For  months  Goldwyn  has  held  this  big 
production  in  reserve  to  release  it  at 
that  season  of  the  year  when  its  story 
would  most  quickly  and  directly  reach 
the  hearts  of  the  American  people.  Doz- 
ens of  exhibitors,  knowing  the  story 
had  been  completed,  have  sought  earlier 
playing  dates  and  are  now  under  con- 
tract to  make  "The  Eternal  Magdalene" 
the  first  great  Easter  special  ever  re- 
leased in  America. 

To  H.  C.  Horater,  a  brilliantly  success- 
ful exhibitor  of  Toledo,  has  fallen  the 
honor  of  giving  the  production  the  in- 
troductory catchline  by  which  it  will 
be  announced  both  to  the  trade  and 
the   public. 

"A  Story  of  Compassion"  is  Mr.  Hor- 
ater's  terse  and  appealing  description 
of  "The  Eternal  Magdalene."  This  big 
showman,  who  controls  the  destinies  of 
Toledo's  Alhambra  Theatre,  has  been 
under  contract  with  Goldwyn  to  re- 
ceive this  production,  and  a  striking 
evidence  of  his  faith  in  its  success  is 
found  in  the  fact  that  already,  in  Feb- 
ruary, he  has  begun  to  advertise  the 
production  in  the  daily  newspapers  of 
Toledo,  in  his  program  and  through 
various  forms  of  outdoor  advertising. 
This  advertising  will  continue  without 
interruption  until  April  20,  the  date  of 
the   Toledo   premiere. 

Was    First    Produced    in    1916. 

This  production  is  made  with  a  pow- 
erful cast  of  well  known  players,  headed 
by  Marguerite  Marsh  and  Charles  Dal- 
ton    and    Donald   Gallaher. 

"The  Eternal  Magdalene"  was  first 
produced  as  a  play  by  a  stock  company 
in  Cleveland  in  the  fall  of  1916,  the  com- 
pany being  under  the  management  of 
the  play's  author.  Over  night  repre- 
sentatives of  theatrical  managers  in  New 
York    and    Chicago    raced    against    time 


and  each  other  to  Cleveland  to  win 
this  production  as  one  of  the  season's 
prizes  and  it  was  captured  by  Selwyn 
&  Company  and  presented  at  the  Forty- 
eighth  Street  Theatre,  New  York,  where 
it  ran  for  months  before  beginning  its 
tour  of  the  larger  cities.  Four  addi- 
tional companies  presented  it  elsewhere 
in  America  and  at  every  point  it  became 
a  subject  of  debate  and  controversy 
among  newspapers,  the  clergy,  women's 
organizations  and  the  public  at  large. 

Mr.  McLaughlin,  the  author,  has  also 
written  and  had  produced  two  other  suc- 
cessful dramas.  He  is  a  native  Cleve- 
lander  and  will  have  the  opportunity  of 
seeing  a  premiere  of  his  screened  story 
in  any  of  half  a  dozen  Ohio  cities  on 
April  20 — Cleveland,  Toledo,  Cincinnati, 
Columbus,  Dayton  and  Youngstown. 
After  initial  runs  in  these  larger  cities 
of  the  state  it  will  be  seen  in  the  other 
communities  of  Ohio. 

Simultaneously  in  eighty  other  cities 
of  the  United  States  exhibitors  are  plan- 
ning to  make  the  biggest  campaigns  of 
exploitation  that  they  have  ever  before 
devoted  to  a  motion  picture. 

The  presentation  of  "The  Eternal 
Magdalene"  will  be  facilitated  by  a  Gold- 
wyn publicity  campaign  almost  without 
a  parallel  and  so  designed  as  to  be  im- 
mediately adapted  to  use  in  every  town 
and  city  where  the  production  is  shown. 


dry  territory  said  he  didn't  know  any- 
thing about  it,  but  did  give  an  interest- 
ing talk  about  conditions  in  Michigan. 
Others  who  said  a  few  words  were 
A.  A.  Schmidt,  district  manager  of  Uni- 
versal; William  Shapiro,  special  repre- 
sentative for  Fox,  Danny  Stearns  of 
Pathe  and  C.  E.  Almy  of  Metro. 


Cleveland  Picture  Men 

Hold  First  Annual  Dinner 

THE  first  annual  dinner  of  the  sales- 
men and  exchange  employes  and 
managers  of  Cleveland  was  held 
under  the  auspices  of  the  Board  of 
Motion  Picture  Exchange  Managers  at 
the  Chamber  of  Commerce  the  evening 
of  February  8.  There  were  about  100 
in  attendance,  including  several  out  of 
town  exchangemen. 

The  meeting  was  a  big  success  both  in 
a  social  way  and  industrially.  Many 
speeches  relating  to  the  business  were 
made  and  all  of  them  were  very  bene- 
ficial. 

President  Sam  Morris  opened  the 
talks  with  a  few  words  on  the  purpose 
and  ideals  of  the  organization  and  he 
was  followed  by  Manager  Elder  of 
Pathe,  who  spoke  of  the  possibilities  of 
co-operation.  G.  H.  Penn,  of  the  Gold- 
wyn exchange,  gave  a  talk  on  the  sales- 
man and  the  exhibitor  in  the  field,  while 
the  relations  of  the  salesman  and  the 
exchange  were  discussed  by  J.  R.  John- 
son of  Vitagraph. 

C.  A.  Thompson  said  a  few  words 
about  the  film  business,  bringing  out  the 
oft  repeated  question  :  Is  it  an  industry 
or  a  game?  while  the  whys  and  where- 
fores of  contracts  were  discussed  by  E. 
T-  Smith  of  Universal.  Trwin  Hirsch  of 
Triangle  and  Walter  Lusk  of  First  Na- 
tionel.  Mr.  Van  Gorder  of  Vitagraph, 
a  man  who  knows  everything  about 
booking  had  something  to  say  about  it 
which  was  very  interesting.  M.  A. 
Lebensburger  of  the  Standard  spoke 
about  the  progress  of  the  association. 
G.  W.  Erdmann  of  Paramount-Artcraft 
talked  about  taxes,  and  J.  E.  Flynn  of 
Goldwyn.   Detroit,  billed   to   speak  on   a 


Tax  Law  Passed  by 

Congress  Hits  Theatres 

AFTER  several  months  of  delibera- 
tion, Congress  has  finally  passed 
the  new  revenue  bill,  under  which 
the  motion  picture  industry  this  year 
will  be  called  upon  to  pay  the  highest 
taxes  in  its  history.  Exclusive  of  income, 
corporation  and  excess  profits  taxes,  all 
of  which  have  been  fully  explained  in 
the  daily  newspapers,  there  are  a  num- 
ber of  provisions  applying  to  motion 
picture  men  which,  because  of  their  ap- 
plication to  but  one  business,  have  not 
been  taken  up  by  the  daily  press.  While 
the  rate  of  tax  on  admissions  remains 
the  same  as  at  present — ten  per  cent. — 
there  have  been  a  number  of  changes 
made  in  other  sections  of  that  para- 
graph, to  become  effective  April  1,  next. 
A  new  provision,  inserted  to  prevent 
an  evasion  of  tax  by  leasing,  renting  or 
selling  films  at  less  than  the  actual  value, 
has  been  included  in  this  bill,  under 
which,  if  any  person  leases  or  licenses 
for  exhibition  any  positive  motion  pic- 
ture film  containing  a  picture  ready 
for  projection,  and,  whether,  through 
any  agreement,  arrangement,  or  under- 
standing, or  otherwise,  leases  or  licenses 
it  at  less  than  the  fair  market  price  ob- 
tainable therefor,  either  in  such  manner 
as  directly  or  indirectly  to  benefit  such 
person  or  any  person  directly  or  indi- 
rectly interested  in  the  business  of  such 
person  or  with  intent  to  cause  such 
benefit,  the  amount  for  which  the  film 
is  leased  or  licensed  is  to  be  taken  to  be 
the  amount  which  would  have  been  re- 
ceived from  its  lease  or  license  at  the 
fair   market   price. 

Although  opposed  by  the  motion  pic- 
ture people,  the  5  per  cent,  rental  tax 
has   been    included   in    the   bill. 


Mrs.   Selznick   to   Join   Sons. 

Mr.  and  Mrs.  Lewis  J.  Selznick,  ac- 
companied by  their  youngest  son,  David 
Selznick,  left  New  York,  February  18, 
for  Pittsburgh,  where  they  will  pay  a 
brief  visit  to  Mrs.  Selznick's  relatives. 
Sunday  night  the  party  left  for  Chicago, 
where  Mr.  Selznick  will  see  his  wife 
and  son  off  for  Los  Angeles,  where  they 
will  make  an  indefinite  stay,  joining 
there  the  two  older  Selznick  boys, 
Myron  and  Howard. 

Myron  Selznick  is  in  Los  Angeles  as 
president  of  the  Selznick  Pictures  Cor- 
poration, supervising  the  production  of 
the  first  Selznick  picture,  in  which  Olive 
Thomas  is  being  starred,  "Upstairs  and 
Down." 


British    Films    Makes    First    Release. 

The  first  release  in  Canada  of  the 
British  Films,  Limited,  Toronto,  a  sub- 
sidiary company  of  the  Allen  Enter 
prises,  is  "The  Kiddies  in  the  Ruins," 
a  production  by  the  Welsh  Pearson  Film 
Company,  Ltd.,  which  also  produced 
"The  Better  'Ole."  The  first  presenta- 
tion is  at  the  Allen  Theatre,  Toronto, 
during  the  week  of  February  17. 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


im 


KIHCHEL  SENDS  HOME  FOR  SUITCASE 

Pennsylvania  Showman  Finds  It  Necessary  in  Order 
Properly  to  Transport  Receipts  of  Initial  Two-Day 
Run — The  Winning  Out  of  Mr.  and  Mrs.  Exhibitor 


WHEN  Oliver  A.  Kihchel  and  his 
wife  started  in  the  business  of 
exhibiting  film  to  the  10,000  var- 
ious souls  of  Jeaniiette,  Pa.,  they  were, 
as  Kihchel  himself  expressed  it,  "merely 
kids."  That  was  ten  years  ago,  when 
at  the  respective  ages  of  20  and  18  Mr. 
and  Mrs.  Kihchei,  immediately  after 
their  marriage,  bought  the  Eagle  Thea- 
tre for  the  sum  of  .£400. 

"Today  I  wouldn't  sell  for  $18,000," 
said  the  manager  of  the  Eagle;  and  the 
advertising  director,  who  in  private  life 
is  none  other  than  Oliver  A.'s  better 
'alf,  ably  supports  the  statement.  But 
Mr.  and  Mrs.  K.  are  not  satisfied  with 
the  present.  They  are  training  a  sec- 
ond generation  to  carry  on  with  a  new 
and  larger  house,  longer  runs  and  a 
bigger  scope  of  activity.  Oliver  A.,  Jr., 
whose  youthful  form  graces  this  page, 
is  destined  to  profit  by  the  years  of 
hard-earned  experience  and  up-grade 
struggles  which  his  immediate  forbears 
went  through  before  their  own  Eagle 
could  aviate  around  the  high  clouds  of 
prosperity  over  which  rules  the  grand 
old   American    biro,   himself. 

The  Kihchel  enterprises  were  not  al- 
ways compelled  to  use  a  suit  case  with 
which  to  transport  to  the  native  hearth 
the  abundant  overflow  of  Saturday  night 
profits.  In  truth,  for  nine  years  the 
story  was  all  to  the  contrary.  It  was 
a  tough  fight,  a  hard  struggle,  a  dis- 
couraging situation  and  everything  else 
a  town  of  10,000  can  furnish  to  the  mov- 
ing picture  exhibitor  in  the  way  of 
small-profit  excitement. 

Won   When   He   Broke  Away   from   Rut. 

It  was  not  until  the  fall  of  1918,  di- 
rectly after  the  passing  of  the  influ- 
enza bug  from  Pennsylvania's  midst, 
that  the  future  fortunes  of  Oliver  A. 
Kihchel,  Jr.,  took  on  the  rosy  hue  com- 
mon to  the  fortunes  of  poetry  and  fic- 
tion. As  usual,  the  success  of  the 
Kihchel  combine  came  with  the  break- 
ing away  from  staid  and  conventional 
and  rutted  ideas  of  the  showing  of 
photoplays. 

The  Eagle  had  always  run  a  new  pic- 
ture daily,  firm  in  the  idea  that  Jean- 
nette  was  a  one-night  stand  only.  Dur- 
ing the  period  when  the  influenza  epi- 
demic, closed  the  theatres,  the  Eagle 
was  overhauled  and  a  new  pipe  organ 
installed.  Mrs.  Kihchel,  advertising 
mentor  of  the  concern,  played  the  new 
organ — that  is,  figuratively — up  and 
down  the  advertising  pages  of  the  Jean- 
nette  News-Dispatch.  Opening  night 
after  the  lifting  of  the  influenza  re- 
strictions was  like  a  renaissance  of  the 
photoplay  industry  and  of  the  small 
change   of   Jeannette. 

But  the  new  prosperity  was  short 
lived.  Business  began  to  drop  off.  That 
is,  it  dropped  off  until  one  evening  Mrs. 
K.  said  to  her  lesser  half,  "Why  don't 
you  try  running  some  of  the  features 
for  two  days?"  In  reply,  Oliver  A. 
Kihchel,  nominal  owner  of  the  Eagle 
Theatre,  Jeannette,  Pa.,  put  down  the 
fork  at  which  he  had  been  ogling  and 
indicated    in     well-rounded     and     noble 


By  William  J.  Reilly 

language    that    there    was    "Nothing   do- 
ing." 

The   Time   Mr».  K.   Had   Her   Way. 

"This  town  will  not  stand  a  two-day 
run,"  he  declared  to-  his  spouse  with 
what  was  seemingly  more  emphasis  than 
fiction.  But  the  other  and  better  half  of 
the  Eagle's  control  was  not  so  easily  to 
be  dissuaded  from  her  purpose.  Mr. 
Kihchel,  when  interviewed,  tactfully  re- 
frained from  discussing  the  history  of 
his  change  of  policy,  but  simply  framed 
his  statement  in  the  few  words,  "Well, 
she   had  her  way." 

"Yes,  she  had  her  way,"  Mr.  Kihchel 
continued.  "We  booked  our  first  two- 
day  picture,  featuring  Mildred  Harris 
in  'Borrowed  Clothes,'  with  'The  Geezer 
of  Berlin'  as  a  running  piece.  We 
raised  our  price  to  20  cents,  and  Mrs. 
K.  gave  the  picture  all  the  advertising 
Jeannette  could  stand. 

Here's    Where    the    Suitcase    Comes    In. 

"All  day  Friday  we  couldn't  accom- 
modate the  crowds,  as  we  have  only  500 
seats.  I  was  able  to  get  home  Friday 
night,  but  on  Saturday  night  I  had  to 
call  up  Mrs.  K.  on  the  'phone  to  bring 
up  a  suitcase  to  carry  the  money  home 
in. 

"Then  we  played  Gaby  Deslys  in  'In- 
fatuation,' with  even  bigger  advertising 
and  larger  crowds.  Needless  to  say,  I 
am  now  thoroughly  converted  to  the 
idea  of  longer  runs  for  feature  pictures. 
It's  the  Eagle  for  two-day  runs — and 
longer — all    the    time." 

Mrs.  Kihchel,  to  whom  Mr.  K.  mod- 
estly yet  proudly  ascribes  the  success 
of  the  Eagle,  is  not  only  responsible 
for  the  theatre's  telling  change  of  pol- 
icy, but  is  also  the  advertising  genius 
of  the  "company."  She  fired  a  shot 
heard  over  filmdom's  publicity  world  re- 
cently when  she  took  a  poster  from  a 
Pathe  Campaign  Book,  and  lifted  and 
elevated  it  to  a  full-page  display  in  the 
Jeannette  News-Dispatch,  which  inci- 
dentally, is  published  only  twice  a  week. 

"The  only  difficulty  with  Mrs.  Kih- 
chel's  advertising  genius  is  that  the  field 
here  really  isn't  large  enough  for  her 
ideas,"  said  Mr.  Kihchel.  "I  have  seen 
her  work  up  wonderful  advertising  dis- 
plays and  take  them  down  to  the  Dis- 
patch, only  to  find  the  paper  unable  to 
execute   them." 

The  full-page  "Infatuation"  display 
cost  the  exact  sum  of  $16.     It  .exhibited 


Gaby  Deslys  in  a  wonderful  Parisian 
costume,  and  played  up  the  star's  name 
and  the  title  of  the  picture  in  big  type. 
The  display  was  a  Campaign  Book  idea 
lifted  bodily  and  enlarged. 

"Infatuation"  Good   for   Income  Tax. 

"The  receipts  on  'Infatuation'  would 
have  paid  for  ten  full-page  ads"  was  the 
way  Mr.  Kihchel  summed  up  the  story 
of  his  profits  on  the  Pathe  picture.  And 
we  are  inclined  to  believe  he  didn't  state 
the  exact  number  of  dollars  and  cents 
for  fear  of  attracting  the  attention  of 
the-  income   taxers. 

"I  have  an  eye  on  a  fine  corner  in  the 
town  and  I — I  beg  your  pardon — I  mean 
we — intend  to  buy  it  and  build  a  theatre 
worthy  of  our  ten  years'  struggle  for 
success,  and  worthy  of  the  motion  pic- 
ture industry  and  of  Jeannette." 

It  looks  as  if  Oliver,  Jr.,  will  have 
a  few  Rivolis  and  Rialtos  to  manage 
before  he  reaches  his  handsome  major- 
ity. His  parents  fear  he'll  take  an 
Oliver  Twist  turn  of  mind  and  ask  for 
more  days  in  the  week  on  which  to  run 
feature  photoplays. 

"He's  a  well-read  young  man,"  said 
Mr.  Kihchel.  "He  devours  the  Moving 
Picture  World  every  week — by  proxy." 


Texas    Exhibitors    Do    Big    Business. 

Texas  exhibitors  are  all  smiles  and 
are  coining  money.  Never  in  the  history 
of  the  moving  picture  business  in  this 
section  of  the  country  have  matters 
been  so  good.  As  an  example  on  Sun- 
day, Feb.  9,  the  managers  of  four  Dal- 
las theatres  reported  that  all  previous 
attendance  records  had  been  smashed 
flat.  The  houses  establishing  new  rec- 
ords were  the  Old  Mill,  Hippodrome, 
Jefferson  and  Majestic.  For  the  first 
time  in  many  months  here  long  lines  of 
people  are  to  be  seen  on  the  sidewalks 
outside  the  moving  picture  theatres, 
at  both  matinee  and  evening  perform- 
ances, waiting  their  turn  to  get  in.  Ex- 
hibitors say  that  it's  the  oil. 


John  Taylor  in  New  York. 

John  H.  Taylor,  the  London  managing 
director  of  the  Inter-Ocean  Film  Cor- 
poration, is  in  New  York  City  for  a 
week  or  two.  The  object  of  his  trip 
to  America  is  to  inspect  and  contract 
for  a  numer  of  features  available  for 
the  foreign  market.  He  reports  a  gen- 
eral revival  of  business  in  London  and 
provinces. 


Meet  Oliver,  Jr. — Not  Twist,  But  Kihchel,  Future  Exhibitor. 


1194 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


WALLY  VAN  TO  DIRECT  FOR  ROTHAPFEL 

Will  Produce  Both  Features  and  Comedies — Promises 
Many  Innovations — To  Begin  First  Picture  Next  Week 


SL.  ROTHAPFEL  has  selected  Wally 
Van  to  direct  both  the  features  and 
•short  comedies  comprising  the  Unit 
Programs  to  be  released  by  the  Rothap- 
fel  Pictures  Corporation.  Mr.  Rothapfel 
will  supervise  the  production  of  the  en- 
tire program  and  will  select  and  arrange 
the  scenic  and  educational  portion  as 
well  as  arranging  for  the  necessary 
music  which  forms  an  important  part  of 
the  Unit  idea. 

Mr.  Van  is  now  engaging  the  cast  and 
states  that  work  on  the  feature  will  be 
started  within  a  week,  probably  at  the 
Norma  Talmadge  Studio  in  New  York. 
The  story  has  been  selected  and  it  is 
based  on  an  original  script  and  will  be 
a  society  drama,  novel  in  both  theme 
and  treatment.  While  the  leading  role 
will  be  portrayed  by  a  prominent  female 
star,  the  strength  of  the  story,  excel- 
lence of  the  supporting  cast  and  direc- 
tion of  the  production  will  be  consid- 
ered   as    factors    of    equal    importance. 

Music   to  Aid   in   Finishing. 

"An  innovation,"  says  Mr.  Van,  "will 
be  the  manner  in  which  music  will  be 
employed  during  the  filming  of  all  pro- 
ductions. The  music  score  will  be  pre- 
pared in-  advance,  and  during  the  tak- 
ing of  scenes  in  the  studios,  particularly 
those  in  which  the  incidental  music  is 
an  important  feature,  as  for  example 
dancing  scenes,  the  identical  music  will 
be  played  that  will  be  furnished  to  the 
theatres  when  the  picture  is  ready  to  be 
screened.  "It  is  believed  that  this  will 
not  only  be  of  great  help  to  the  play- 
ers in  getting  the  proper  inspiration 
for  interpreting  their  roles,  but  will  also 
result  in  better  synchronization  of  the 
music  and  the  action  of  the  story  than 

j  has    heretofore   been   obtained." 

Mr.  Van  further  stated  that  upon  the 
completion   of, the   feature  work  would 

i  be  immediately  begun  on  the  comedy 
for  the  first  program.  All  of  the  come- 
dies will  be  one  reel  in  length  and  will 


be  in  the  nature  of  high  class  novel- 
ties. Several  innovations  in  comedy 
treatment,  including  at  times  scenes 
which  will  bring  the  spectators  to  the 
verge  of  tears,  will  be  introduced,  and 
there  will  be  an  entire  absence  of  slap- 
stick and  horseplay.  In  fact  it  is  the 
aim  to  have  the  comedies  as  high  class 
as  the  features,  one  of  the  cardinal  fea- 
tures of  the  Unit  plan  being  to  have 
each  program  consistent  and  well  bal- 
anced from  every  angle. 

Director    Van's    Experience. 

Wally  Van  has  been  associated  with 
the  motion  picture  industry  for  the  past 
eight  or  ten  years,  having  been  both 
an  actor  and  director  for  the  Vitagraph 
Company  for  a  number  of  years,  during 
which  time  he  dire'cted  and  appeared  in 
a  large  number  of  comedies,  and  also 
directed  a  twelve  episode  dramatic 
serial.  Later  he  formed  his  own  com- 
pany and  produced  a  series  of  Wally 
Van  Comedies,  and  important  features. 
His  most  recent  work  was  as  associate 
director  in  the  production  of  James  Vin- 
cent's ten  reel  feature  "The  Spirit  of 
Lafayette,"  produced  with  the  sanction 
of  the  United  States  Government.  Mr. 
Van  is  an  officer  of  the  Motion  Pic- 
ture  Directors'  Association. 

The  following  staff  has  been  engaged 
to  assist  Mr.  Van :  Arthur  Bower,  as- 
sistant director;  Charles  Chapman, 
technical  director  and  Edward  Earle, 
cameraman.  SEWELL. 


Wally  Van. 


Davey  Brothers  Return 

from  Warfare  to  Work 

ALLEN  M.  DAVEY,  of  the  Los  An- 
geles film  fraternity,  has  received 
his  discharge  from  the  navy.  He 
was  first  assigned  to  a  submarine  de- 
stroyer as  radio  operator,  stationed  on 
the  Pacific  Coast.  The  lack  of  action 
became  irksome  and  at  his  own  request 
he  was  transferred  to  the  Merchant  Ma- 
rine, as  radio  operator  on  the  S.  S.  Zir- 
kel,  expecting  to  see  service  in  European 
waters.  Fate  was  against  him  and  the 
first  voyage  was  to  Japan,  returning  to 
San  Francisco,  then  to  Antofogasta,  on 
the  west  coast  of  South  America.  He 
finally  reached  Galveston,  where  he  ap- 
plied for  his  discharge  after  the  armi- 
stice was  signed. 

Davey  volunteered  immediately  after 
the  United  States  entered  the  war,  giv- 
ing up  his  position  as  cameraman  with 
the  comedy  company  under  the  direc- 
tion of  his  brother,  Horace  Davey,  at  the 
Horsley  studios,  choosing  the  navy, 
while  his  brother  chose  the  army,  each 
thinking  they  would  be  the  first  to 
reach  France  and  get  some  "action."  In 
this,  Brother  Horace  proved  the  best 
picker,  as  he  reached  France  in  June 
of  last  year  and  saw  service  in  the  heav- 
iest of  the  fighting.  Horace  was  wound- 
ed in  the  fighting  in  the  Argonne  Forest 
on  October  4,  but  is  now  reported  as 
recovered  and  on  his  way  home,  having 
arrived  at  Newport  News  on  February 
11,  according  to  a  telegram  received  by 
his  sister,  Mrs.  David  Horsley.  The  near 
future  will  probably  see  the  brothers  on 
"location"  together  again. 


Major  Jack  Allen. 

Major  Jack  Allen  to  Make 
Animal  Films  for  Universal 

MAJOR  JACK  ALLEN,  who  served 
with  the  third  cavalry  during  the 
Spanish-American  war  and  has 
devoted  his  time  to  traveling,  hunting 
and  American  nature  study  ever  since, 
has  signed  a  contract  to  produce  a  se- 
ries of  one  reel  wild  animal  pictures  for 
Universal. 

For  a  score  of  years  Major  Allen  has 
lived  in  the  rocky  mountain  territory, 
studying  nature,  the  habits  of  animals ; 
and  his  adventures  have  carried  him 
from  Texas  to  British  Columbia  and 
through  many  parts  of  the  mountains 
where  few,  if  any,  white  men  ever  tra- 
versed before. 

Recently  Major  Allen  produced  five 
one-reel  nature  and  animal  pictures  in- 
dependently. Four  of  these  pictures 
were  presented  at  the  New  York  Strand 
recently  while  the  fifth  was  shown  at 
the  Rivoli.  In  these  independent  pro- 
ductions Major  Allen  spent  several 
months  in  getting  the  action  he  desired. 

Major  Allen  has  not  completely  out- 
lined his  plans  for  his  new  series  of  pic- 
tures, but  it  is  known  that  he  will  show 
the  peculiarities  of  American  and 
foreign  wild  animals  and  show  how  they 
may  be  captured  alive  without  the  use 
of  traps,  demonstrate  how  a  man  might 
protect  himself  against  wild  beasts. 

Major  Allen  will  arrive  in  Universal 
City  early  in  March,  from  the  East,  and 
will  take  up  his  new  work  upon  arrival. 


Blackton  Star  on  Vacation  Trip. 

Sylvia  Breamer,  the  Blackton  star, 
celebrated  the  completion  of  her  part  in 
the  producer's  newest  super-feature,  "A 
House  Divided,"  by  boarding  the  train 
Monday  afternoon  (February  16)  for 
San  Francisco.  She  was  accompanied 
west  by  Mrs.  John  Lynch,  wife  of  the 
Ince-Paramount  scenario  writer,  who 
has  been  visiting  Miss  Breamer  and 
Shirley  Huxley. 


While  you  have  a  fob  advertise  for  a 
better  one  in  The  World's  Classified,  a 
quick  route  to  good  results. 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1195 


SHOOTS    BULLET    UNDER    MIX'S    TIE 

Picturesque  Fox  Cowboy  Insists  on  Real  Thing  in 
"The  Coming  of  the  Law" — First  Shot  Passes  Between 
Necktie  and  Throat — Realism  Rules  in  All  Pictures 


HOW  far  should  a  motion  picture 
star  go  to  attain  realism  in  his 
pictures,;  This  is  a  moot  point 
about  which  rages  the  debates  of  those 
who  maintain  that  there  cannot  be  too 
much  realism  and  those  who  assert  that 
the  films  are  too  minute  in  their  exposi- 


"Hell   Roarin'   Reform" 

Calls  for  Tom  Mix  to  jump  his  horse  off  a 

balcony — and  he   does,   as  the  upper 

left  hand  corner  is  about  to  show. 

tion  of  action  and  should  leave  more  to 
the   imagination. 

How  far  should  one  go  to  get  realism? 

Tom  Mix,  the  cowboy  star,  goes  to 
the  verge  of  death — often  and  deliber- 
ately. 

In  scenes  in  which  guns  are  used  Mix 
insists  that  real  bullets  be  fired;  if  the 
script  calls  for  him  to  jump,  on  horse- 
back, from  the  roof  of  a  house,  Mix 
jumps — and  does  not  let  anybody  jump 
for  him;  if  the  story  demands  that  he 
ride  through  a  plateglass  window,  Mix 
rides — and  the  window  is  of  real  glass, 
that  cuts  and  lacerates.  Mix  is  ac- 
claimed in  publicity  copy  as  "the  man 
who  never  fakes";  and  film  folk  in 
Hollywood  read  the  soubriquet  and  say 
it  is  true  talk. 

Insists   Knot  in   Tie   Be   Shot  At. 

One  of  the  most  recent  demonstra- 
tions of  Mix's  scorn  for  substitutes  was 
given  during  the  filming  of  "The  Com- 
ing of  the  Law,"  a  forthcoming  picture. 
In  this  production  the  script  demanded 
that  one  of  a  gang  of  bandits  should 
shoot  a  bullet  through  the  hero's  neck- 
tie at  the  point  where  it  knotted. 

When  it  came  to  filming  this  part  of 
the  picture  it  was  suggested  that  a  cut- 
in  could  be  used  and  thus  obviate  the 
necessity  of  having  Mix  used  as  a  tar- 
get. But  Mix  would  not  listen  to  this 
proposal.     He   insisted   that   a   real   bul- 


let, from  a  real  rifle,  fired  by  a  real 
marksman,   should   clip   his   necktie. 

Accordingly,  when  the  scene  was 
taken  Mix  stood  up  in  the  open  so  that 
he  would  give  a  clear  side  view.  He  se- 
lected Pat  Chrisman,  one  of  his  com- 
pany, to  do  the  shooting,  as  Pat  is  an 
expert  rifleman.  The  director  and  the 
other  members  of  the  company  stood 
about  in  fear  that  a  tragedy  would  re- 
sult. 

Indeed  it  came  near  to  being  a 
tragedy.  For  the  first  bullet  from 
Chrisman's  rifle  passed  between  Mix's 
necktie  and  his  throat,  close  to  the  skin, 
and  making  a   hole  in  his   shirt. 

"Try  it  again,"  said  Mix  imperturb- 
ably.    "A  little  to  the  right." 

Chrisman  shot  again,  and  this  time 
cut  the  necktie  through  the  knot. 

Rides   Broncho   Through   Window. 

In  "Hell  Roarin'  Reform"  Mix  had  to 
ride  his  horse  through  a  plate  glass  win- 
dow. 

"We  can  use  a  property  window  for 
that,"  the  director  said. 

"Property  nothing!"  exploded  Mix. 
"What's  the  matter  with  a  real  win- 
dow?" 

So  a  real  window  was  smashed  for 
art.  And  Tom  Mix  was  badly  cut  about 
the  neck  and  arm  as  his  horse  galloped 
through  the  window  and  the  glass  show- 
ered down  in  sharp-edged  sheets. 

It  was  in  makings  "Hell  Roarin'  Re- 
form," by  the  way,  that  Mix  was  nearly 
choked  to  death.  It  hapened  this  way : 
In  this  picture  bandits  are  supposed  to 
lasso  him  and  drag  him  over  the  ground 
between  two  horses.  So  that  Mix,  as 
he  was  being  dragged,  could  be  photo- 
graphed properly,  a  compromise  was 
made,  and  instead  of  being  dragged  by 
horses,  Mix  was  dragged  by  an  automo- 
bile, on  the  rear  of  which  was  a  plat- 
form  carrying  the   cameraman. 

Nearly    Choked    to    Death    by    Lasso. 

When  this  stunt  was  first  tried,  the 
noose  slipped  from  Tom's  shoulders  and 
went  up  about  his  neck.  Instantly  real- 
izing his  peril,  Mix  braced  his  head 
down  into  his  shoulder  in  such  a  way 
that  the  noose  could  not  slip  tight  and 
strangle  him.  The  stunt  was  then  tried 
over  again,  and  the  automobile,  with 
Pat  Chrisman  at  the  wheel,  started  off 
at  a  rate  that  was  nearly  breakneck — 
for  Mix.  For  it  was  only  by  the  great- 
est of  vigilance  and  agility  that  he  was 
able  to  hold  his  head  so  that  his  neck 
would  not  be  snapped  as  he  was  whirled 
along  over   the   high  spots. 

In  this  scene,  too,  Mix  suffered  seri- 
ous abrasions  about  the  neck  and  face. 
But  because  of  his  remarkable  health 
his  cuts  and  bruises  healed  quickly. 
One  day  you  see  him  badly  cut  up;  the 
next  day  the  wound  is  nearly  healed, 
and  the  third  day  it  has  nearly  disap- 
peared. 

Probably  one  of  the  most  daring 
stunts  Mix  ever  performed  was  when 
he  allowed  another  cowboy  to  shoot  at 
the  sheriff's  badge  over  his  heart.  In 
this  picture  Mix  was  supposed  to  be  in- 
side a   stage-coach  that  had  just  rolled 


down  the  mountainside.  When  the  coach 
reached  the  bottom  Mix  stepped  out — 
stunned  and  bewildered  by  his  shaking 
up.  While  he  stood  there,  getting  his 
bearings,  a  Mexican  bad  man  was  sup- 
posed to  shoot  at  him  from  a  clump  of 
bushes  near  by,  and  hit  a  watch  which 
was  in  his  breast  pocket ;  the  watch,  of 
course,  was  supposed  to  save  Mix's  life. 

Uses   Mix's   Badge   as   Aiming   Point. 

For  this  scene  Mix  wore  a  sheriff's 
badge,  so  that  the  marksman  in  the 
clump  of  bushes  would  have  a  mark  to 
shoot  at.  Then  under  his  coat  he  wore 
a  small  stove  cover,  less  than  six  inches 
in   diameter. 

When  the  director  yelled  camera,  Mix 
emerged  from  the  smashed  stage  coach 
and  stood,  as  if  dazed,  a  minute.  Then 
he  reached  into  his  pocket  and  pulled 
out  his  watch.  After  noting  the  time 
he  put  the  watch  back.  An  instant  later 
the  bad  man's  rifle  spoke  from  the  clump 
of  bushes.     Mix  clapped  his  hand  to  his 


"I'm  Keeping  Open  House," 

Says    Tom    Mix    as     he    drives    his     horse 

through  a  window  in  "Hell  Roarin' 

Reform." 

chest  and  pulled  out  his  watch,  which 
was   badly   smashed. 

Had  the  marksman  deviated  a  few 
inches  to  the  left  Mix  would  have  been 
shot  through  the  left  lung,  just  above 
the  heart — a  wound  that  undoubtedly 
would  be  fatal.  If  the  marksman  had 
shot  low  Mix  also  would  have  been  se- 
riously wounded,  and  if  the  shot  had 
been  high  the  bullet  probably  would 
have  smashed  his  shoulder.  The  only 
non-fatal  mistake  would  have  been  to 
shoot  a  little  to  the  right.  This  would 
have  given  Mix  merely  a  flesh  wound 
in   the    side. 

Now,   officials   of   the    Fox   Film    Cor- 


11% 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


With   Realism  at  Stake,  Tom  Mix  Doesn't"  Hesitate  at  Such  a    Trifle  as  Being  Dragged  by  Horses — Not  Even,  when  in  "The 

Coming  of  the  Law,"  He  Narrowly  Escaped  Being  Choked  to  Death. 


poration  state  that  Mix's  insistence  that 
there  be  no  faking  in  his  pictures  has 
this  big  advantage — the  camera  can  re- 
cord a  continuous  action,  thus  making 
unnecessary  the  cut-ins  that  prove  the 
picture  has  been   faked. 

But  at  the  same  time,  they  point  out, 
it  has  this  grave  disadvantage:  They 
never  know  when  a  wire  is  coming  from 
Los  Angeles  announcing  that  Tom  Mix 
has  been   killed  in  making  a  picture. 


TAKES  STEPS  TO  SUPPRESS  TRADE  EVILS 

Rochester  Picture  Magazine  Editor  Aids  Exchanges 
in  Eradicating  Piracy — "Bicycling"  Must  Go,  Too 


Macdon  Pictures  Start  at 

Blackton  Brooklyn  Plant 

THE  Macdon  Pictures  Corporation, 
recently  organized  to  exploit  Ger- 
trude Selby,  the  former  Sennett, 
L-KO  and  Fox  Sunshine  comedy  star, 
in  a  special  series  of  high-class  farce 
comedies  done  on  an  elaborate  scale 
heretofore  unknown  to  comedy  produc- 
tions, have  started  actual  work  at  the 
J.  Stuart  Blackton  studios  in  Brooklyn. 
Frank  P.  Donovan,  former  Vitagraph 
director  and  producer  of  comedies  for 
Mutual,  General  and  Paramount  pro- 
grams, is  handling  the  megaphone  and 
is  the  organizer  of  the  company. 

Howard  Hall,  star  in  many  Broadway 
stage  plays  and  an  actor  of  reputation, 
is  one  of  the  players  cast  for  an  im- 
portant role.  Others  include  Lou  Marks, 
Florence  Ashbrooke,  Charles  Ascott, 
Sydney  Dalbrook,  Daniel  Hayes,  "Bill" 
Brady  and  Beatrice  Milner. 

William  MacNulty  is  technical  di- 
rector, and  Charles  Flower  chief  assist- 
ant. Jack  Brown,  for  years  cameraman 
with  Vitagraph  and  more  recently  with 
George  Loane  Tucker  on  "Virtuous 
Wives,"  is  Director  Donovan's  right 
bower. 

Mr.  Donovan  is  making  the  Somerset 
Hotel  his  temporary  office  until  his 
Fifth   avenue  offices   are  ready. 


Shirley  Mason  Leads  for  Washburn. 

Shirley  Mason  will  be  leading  woman 
for  Bryant  Washburn  in  his  next  Para- 
mount starring  vehicle,  which  is  being 
directed  by  Donald  Crisp. 

Miss  Mason  first  appeared  under  the 
Paramount  banner  in  the  John  Emer- 
son-Anita Loos  production,  "Come  On 
In,"  in  which  she  was  co-starred  with 
Ernest   Truex. 


FILM  pirates  who  have  long  plied 
their  trade  with  apparent  freedom 
in  the  upper  part  of  New  York 
state  are  about  to  receive  a  severe  jolt. 
It  has  been  decreed  that  piracy  shall 
not  exist  and  a  committee  has  been 
given  the  task  of  suppressing  it. 

Film  piracy,  in  its  last  dying  struggle 
upstate,  may  credit  Erwin  J.  W.  Huber 
of  Rochester  with  being  the  Nemesis 
who  caused  its  downfall.  As  managing 
editor  and  treasurer  of  the  Pictureplay 
News  and  vitally  interested  in  the  wel- 
fare of  the  industry  as  a  whole,  Mr. 
Huber  has  quietly  sleuthed  about  until 
he  has  a  book  full  of  notes  and  com- 
ments that  tells  everything  worth  know- 
ing about  film  piracy  in  many  counties. 

Called  to  Secret  Exchange   Meeting. 

That  Mr.  Huber's  information  is  con- 
sidered of  value  and  that  he  ha?  the 
right  idea  on  the  subject  is  proved  by 
the  fact  that  he  was  called  to  Buffalo 
recently  to  address  a  secret  meeting  of 
exchange  managers  and  others  interest- 
ed in  the  matter.  The  representative 
of  Moving  Picture  World  accompanied 
Mr.  Huber. 

According  to  Mr.  Huber,  there  are 
several  theatre  managers  in  Rochester, 
and  many  more  in  nearby  cities  and 
towns,  who  never  pay  anywhere  near 
the  price  for  a  show  that  their  com- 
petitor pays.  Others  there  are  who 
could  not  advertise  their  show,  or  parts 
of  it,  for  fear  that  it  would  come  to  the 
notice  of  the  exchange  manager,  who 
would  immediately  order  their  arrest. 
Mr.  Huber  said  that  he  knew  of  three 
neighborhood  houses  in  Rochester 
where  the  programs  consisted  of  pil- 
fered films  entirely.  A  committee  was 
appointed  at  the  meeting  to  take  ac- 
tion against  the  persons  involved  and 
to  report  at  another  meeting  which  will 
be  called  at  an  early  date. 

Exchangemen  who  were  present  re- 
ported three  instances  where  they  had 
unexpectedly  happened  upon  exhibitors 
and  found  films  of  their  release  being 
shown,  although  the  film  in  question 
never  came  from  the  exchange.  It  was 
also  stated  that  these  cases  in  the  past 


had  usually  been  settled  by  merely  mak 
ing  the   exhibitor  pay  rent   for  the  filn? 
and    letting    the    matter     drop    quietly. 
This  will  not  be  the  case  in  future. 
Must   Eradicate    "Bicycling." 

"Bicycling"  must  go.  This  has  been 
a  popular  pastime  for  a  long  ways  back 
among  some  managers  of  small  neigh- 
borhood houses.  Usually  several  of 
them  form  a  quiet  combine,  each  books 
certain  pictures  and  changes  them  back 
and  forth  between  showings.  In  most 
cases  the  houses  are  far  enough  apart 
to  remove  the  element  of  competition 
and  lessen  the  danger  of  the  manager 
getting  into  trouble.  Instances  are 
known  in  the  neighborhood  of  Roches- 
ter where  as  many  as  three  houses  have 
had  the  use  of  certain  films  for  the  price 
of  one. 

One  exhibitor  appeared  before  the 
meeting  and  stated  that  a  certain  house 
was  giving  a  longer  show  than  he  was 
"because  I  pay  for  my  show  and  my 
opposition  does  not."  This  charge  was 
referred  to  the  vigilance  committee. 
Another  instance  was  brought  up  where 
an  exhibitor  was  known  to  hav.e  said 
that  he  used  his  automobile  for  "bicycl- 
ing" purposes  and  made  enough  out  ot 
it  to  maintain   his  car. 

The  investigation  that  is  now  being 
conducted  and  the  information  that  is 
being  gathered  is  to  a  large  extent  be- 
ing kept  secret,  but  only  for  the  time 
being.  The  findings  of  the  committee 
will  be  in  the  nature  of  sealed  reports. 
These  will  be  presented  to  a  full  meet- 
ing of  the  men  who  started  the  move- 
ment and  action  will  be  decided  upon. 

Mr.  Huber  has  a  program  mapped  out 
for  the  activities  of  the  committee  and 
is  actively  directing  much  of  the  work. 
He  has  been  out  of  town  several  times 
during  the  past  few  weeks,  presumably 
in  connection  with  this  matter  and  has 
conferred  with  theatre  managers  and 
exchange  heads  in  various  parts  of  the 
state,  in  Pennsylvania  and  Ohio.  He 
says  that  some  of  the  things  that  will 
be  done  and  some  of  the  information 
that  will  be  made  public  will  cause  a 
sensation. 

SKEFFINGTON. 
b  jo  j3umo  aqj   pajmbut  anuo   „;j3di»d 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1197 


OFFICIAL    PICTURES     STILL     AVAILABLE 

Films  Division  to  Continue  Release  of  Present 
Features   Until  Time  Department  Is  Dissolved 


IT  is  announced  by  the  Division  of 
Films  that  the  determination  of  the 
Government  to  close  that  depart- 
ment of  the  Committee  on  Public  In- 
formation, as  announced  recently  by 
Charles  S.  Hart,  director  of  the  division, 
will  have  no  direct  bearing  in  the  im- 
mediate future  on  the  bookings  of  the 
several  Government  war  features  now 
being  distributed  through  the  World 
Film  Corporation.  As  stated  by  Mr. 
Harl,  these  several  features  will  con- 
tinue to  be  shown  and  all  existing  con- 
tracts with  the  World  Film  carried  out. 
Denis  J.  Sullivan,  manager  of  the  de- 
partment of  Domestic  Distribution  of 
the  Division,  is  authority  for  the  state- 
ment that  the  three  Government  fea- 
tures now  being  shown,  "America's  An- 
swer," "Under  Four  Flags"  and  the  "U. 
S.  A.  Series,"  are  being  booked  at  a 
rapid    rate    throughout    the    country. 

"America's    Answer"    Holds    Record. 

According  to  Mr.  Sullivan,  "America's 
Answer"  holds  the  record  for  playing  in 
more  theatres  than  any  other  feature 
ever  marketed.  The  contracts  are  now 
said  to  number  close  to  5000  and  are 
coming  in  at  a  rate  of  150  a  week. 
"Under  Four  Flags,"  which  has  been  on 
release  only  six  weeks,  is  expected  to 
eclipse  the  record  of  "America's  An- 
swer" if  there  is  sufficient  time  allowed 
to  complete  the  bookings  before  the 
Division   of  Films'goes  out  of  business. 

Mr.  Sullivan  says  that  the  "U.  S.  A. 
Series,"  the  Government  two-reelers, 
each  showing  a  particular  phase  of 
America's  participation  in  the  war,  is 
proving  a  popular  part  of  the  program 
with  a  large  number  of  exhibitors,  who 
report  that  they  meet  with  strong  ap- 
probation   of   their   patrons. 

The  Division  of  Films  urges  exhibi- 
tors to  make  their  bookings  at  the  earli- 
est possible  moment  for  any  of  the  sev- 
eral Government  features,  owing  to  the 
approaching  dissolution  of  the  depart- 
ment, when  the  pictures  may  be  no 
longer  available;  in  any  event  it  will  not 
be  possible  to  secure  them  on  the  pres- 
ent   liberal   basis. 


McAdoo  Receiving  Many 

Letters  from  Film  Fans 

FOLLOWING  the  announcement  by 
William  G.  McAdoo,  former  secre- 
tary of  the  treasury  and  railroad 
administrator,  that  he  had  associated 
himself  with  the  "Big  Four"  of  filmdom 
as  legal  counsel,  a  World  correspondent 
made  an  attempt  to  interview  the  dis- 
tinguished son-in-law  of  the  President, 
who  is  spending  the  winter  at  Santa 
Barbara,  Cal.  While  it  was  not  possible 
to  gain  an  audience  with  Mr.  McAdoo 
some  things  of  interest  to  the  screen 
craft  were  learned  through  a  visit  to 
his  country  seat. 

The  fabled  Sphinx  has  nothing  on  Mr. 
McAdoo  when  it  comes  to  silence.  Even 
his  alignment  with  the  silent  drama  has 
not  served  to  bring  him  out  of  that 
quiescent  state  into  which  he  lapsed 
when  he  came  out  of  the  East  for  a 
season  of  rest  and  recuperation. 

However,  the  announcement  of  his 
association    with    Mary    Pickford,    Fair- 


banks, Chaplin  and  Griffith  has  doubled 
and  trebled  the  daily  contents  of  Mr. 
McAdoo's  mail  bag.  Fans  of  filmdom 
seem  now  to  feel  that  they  have  a  right 
to  address  him,  and  accordingly  the  let- 
ters are  rolling  in.  Some  of  these  con- 
tain scenarios ;  ^others  suggest  plots 
dealing  with  the  moral  uplift  of  the 
screen  play.  There  are  themes  for  im- 
possible spectacles  of  a  world  at  peace 
at  any  price  and  split-reel  suggestions 
carrying  titles  that  run  the  gamut  of 
human   emotion. 

J.  M.  Shafer,  Mr.  McAdoo's  secretary, 
is  ready  to  admit  that  there  is  no  such 
thing  as  rest,  and  since  the  picture  busi- 
ness has  intruded  itself  upon  the  new 
"location"  he  begins  to  feel  as  if  the 
McAdoo  country  seat  near  the  chapar- 
ral of  the  mountainside  was  about  to 
be  converted  into  a  genuine  studio. 


Drews  Buying  Five-Reelers 
in  Order  to  Get  Material 

A  MOST  unusual  situation  seems  to 
exist  in  connection  with  the  sup- 
ply of  material  for  refined  two- 
reel  comedies,  the  result  of  which 
has  compelled  some  producing  com- 
panies at  least  to  temporarily  abandon 
the  production  of  short-length  comedy 
subjects  until  the  acquisition  of  worth- 
while material  becomes  a  more  perman- 
ent matter. 

Confronted  with  this  lack  of  supply, 
Mr.  and  Mrs.  Drew,  who  are  under  con- 
tract to  produce  one  two-reel  comedy 
a  month  for  release  through  the  Famous 
Players-Lasky  Corporation,  are  now 
buying  stories  that  are  written  for  pro- 
duction in  five  or  more  reels  and  pay- 
ing a  price  based  upon  that  length  and 
concentrating  the  action  down  to  two- 
reel  length.  While  this  is  but  a  logical 
solution  of  the  problem  of  lack  of 
proper  material,  nevertheless  it  is  an 
expensive   one. 

There  are  received  at  the  offices  of 
the  V.  B.  K.  Film  Corporation,  producers 
of  the  Drew  comedies,  an  average  of 
twenty-five  manuscripts  a  day.  Of  this 
number  not  more  than  5  per  cent  pass 
the  first  reading  and  not  one  out  of 
five  hundred  is  considered  by  Mrs. 
Drew  to  be  worthy  of  more  than  a  pass- 
ing consideration. 

The  test  as  to  the  screen  adaptability 
of  the  story  is  of  course  a  severe  one 
in  the  case  of  the  Drews,  because  of  the 
fact  that  their  work  is  entirely  devoid 
of  anything  that  savors  of  the  slapstick 
or  that  possesses  even  a  suggestion  of 
the   uncouth. 

The  Drews  are  at  present  working  at 
the  Essanay  plant  at  Chicago,  during 
the  run  of  the  legitimate  attraction 
"Keep  Her  Smiling,"  in  which  they  ap- 
pear. 


Prizma   Building   Another   Laboratory. 

World  Pictures  report  that  the  de- 
mand for  Prizma  Natural  Color  pictures 
has  reached  a  point  where  every  print  is 
in  use  every  day  of  the  week.  Because 
of  the  fact  that  it  requires  longer  to 
make  prints  of  this  wonderful  inven- 
tion the  laboratory  has  been  unable  to 
keep  pace  with  the  contracts  made  for 


the  exhibition  of  this  new  factor  in  mo- 
tion  picture  production. 

A  new  laboratory  is  under  construc- 
tion. It  will  be  twice  the  size  of  the 
present  one  and  will  be  finished  and 
in  operation  by  March  25.  Wherever 
Prizma  Pictures  are  shown  the  man- 
agers report  that  box  office  receipts 
have  jumped  so  that  they  represent 
standing  room  only.  The  World  has 
been  informed  by  the  Prizma  Company 
that  they  have  finished  over  200  nega- 
tives which,  because  of  the  wide  variety 
of  subjects,  offer  to  the  public  every  sort 
of  entertainment  possible  on  the  screen. 


Ralph  Ince  Will  Make 

But  One  Vitagraph  Film 

THE  publication  of  a  story  last  week 
to  the  effect  that  Ralph  Ince  had 
returned  to  the  Vitagraph  Company 
has  given  rise  to  considerable  rumor 
and  Lubin,  at  present  producing  a  series 
tion  with  the  organization  of  Sawyer 
and  Lubin,  at  present  porducing  a  series 
of  special  "Ralph  Ince  Film  Attractions." 
In  justice  to  Messrs.  Sawyer  and  Lubin 
and  himself,  Mr.  Ince  has  requested 
that  the  following  statement  be  given 
publicity : 

"Due  to  a  certain  misleading  article 
which  appeared  in  a  Sunday  newspaper, 
I  have  been  in  receipt  of  numerous  in- 
quiries as  to  the  status  of  my  connec- 
tion with  A.  H.  Sawyer  and  Herbert 
Lubin,  at  present  engaged  in  presenting 
a  series  of  'Ralph  Ince  Attractions,'  per- 
sonally directed  by  myself. 

"The  article  in  question  created  the 
impression  that  I  had  returned  perman- 
ently to  the  Vitagraph  Company.  I  wish 
to  contradict  this  idea,  and  to  say  that 
because  of  my  long  personal  friendship 
with  A.  E.  Smith,  I  have  consented  to  do 
one  picture  for  the  Vitagraph  organi- 
zation. This  will  not  interfere  in  any 
way  with  my  plans,  in  connection  with 
'Ralph  Ince  Film  Attractions.'  I  will 
'eturn  to  that  organization  immediately 
I  have  finished  directing  this  special 
Vitagraph   picture. 

"The  arrangement  was  made  through 
the  mutual  agreement  of  Arthur  H.  Saw- 
yer, Herbert  Lubin  and  A.  E.  Smith,  and 
was  only  practical  because  of  the  rea- 
son that  the  storjr  for  the  second  Ralph 
Ince  Film  Attraction  is  now  being  pre- 
pared. 

"I  believe  it  only  fair  to  all  concerned 
to  enlighten  the  motion  picture  industry 
as  to  the  exact  status  of  this  matter  and 
to  state  that  my  connection  with  'Ralph 
luce  Film  Attractions'  remains  entirely 
undisturbed." 


Bessie    Barriscale    in    New    York. 

Bessie  Barriscale,  noted  motion  pic- 
ture star  who  is  now  producing  her 
own  features,  releasing  through  Exhib- 
itors Mutual,  arrived  in  New  York  Feb- 
ruary 18.  She  was  accompanied  by  her 
husband,  Howard  Hickman,  who  also 
directs  all  the  productions  in  which 
Miss  Barriscale  appears.  This  is  her 
first  visit  to  New  York  in  three  years. 

The  star  went  immediately  to  Bay- 
side,  Long  Island,  where  her  sister  is 
critically  ill.  Miss  Barriscale  probably 
will  remain,  in  New  York  for  a  week. 
While  here,  Miss  Barriscale  will  lay  in 
a  stock  of  new  costumes  to  be  used  in 
her  future  productions. 

Mr.  Hickman  brought  with  him  a  print 
of  "Hearts  Asleep,"  Miss  Barriscale's 
third  attraction  under  her  contract  with 
Robertson-Cole. 


1198 


THE    MOVING    PICTURE    WORLD 


March  I,  1919 


SIMPLEX  ART  TRIUMPHS  ON  PEACE  SHIP 

Interior  Decoration  of  U.  S.  S.  "George  Washington" 
Makes  Handsome  Setting  for  Precision  Machines 


THE  installation  of  two  of  the  new 
Simplex-Mazda  equipments  on  the 
U.S.S.  George  Washington  is  the 
latest  and  most  historic  achievement  of 
the  Precision  Machine  Company,  mak- 
ers of  the  Simplex. 

When  the  George  Washington  was  de- 
signed for  the  use  of  the  Presidential 
Peace  Party,  two  small  projectors  of 
the  portable  type,  both  of  them  of  an- 
cient vintage,  were  installed  for  the  pur- 
poses of  motion  picture  entertainment. 
So  unsatisfactory  were  the  performances 
of  these  machines  that  the  first  duty 
assigned  Mr.  Rose,  the  chief  radio  of- 
ficer, upon  the  ship's  return  to  New 
York  was  to  procure  two  up-to-date 
commercial   projectors. 

Owing  to  Captain  McCauley's  opposi- 
tion to  the  use  of  the  regulation  carbon 
projector  lamp  it  was  necessary  to  have 
the  two  new  machines  equipped  with 
incandescent  lamps.  Just  at  this  time 
there  were  two  of  the  new  Simplex- 
Mazda  equipments  in  the  laboratories 
of  the  Precision  Machine  Company, 
which  were  to  be  used  for  demonstrat- 
ing purposes. 

Installs   Machines   Over  Stairway. 

Mr.  Rose  quickly  made  the  necessary 
arrangements  with  the  factory  for  the 
purchase  and  installation  of  these  ma- 
chines on  the  George  Washington.  A 
glance  at  the  accompanying  photograph 
shows  them  mounted  on  a  specially  con- 


structed platform  over  the  main  stair- 
way leading  to  the  large  dining  room, 
which  is  also  used  as  a  gathering  place 
when  entertainments  are  in  order. 

Attention  is  called  to  the  original  dec- 
orations of  the  German  builders  imme- 
diately beyond  the  machines,  consisting 
of  a  large  oil  portrait  of  the  "Father  of 
His  Country,"  beneath  a  large  panel  of 
the  White  House. 

During  one  of  the  Simplex  perform- 
ances Charles  Schwab,  of  shipbuilding 
fame,  formally  presented  these  two  Sim- 
plex Projectors  to  the  ship's  crew  and 
now  they  are  regarded  as  a  regular  part 
of  the  complement.  In  one  issue  of  the 
Hatchet,  which  is  a  breezy  little  daily 
paper  published  aboard  the  George 
Washington,  is  contained  an  interest- 
ing   story    of    this    presentation. 

Incandescent    Lamps    Used. 

It  might  be  noted  that  the  incan- 
descent lamp  equipments  with  which 
these  machines  are  fitted  are  the  latest 
product  of  the  Precision  Machine  Com- 
pany and  had  been  made  up  for  demon- 
strating use  before  the  various  trade 
and  scientific  organizations  in  the  in- 
dustry. They  embody  the  very  same 
opticial  distances  and  contain  the  same 
condenser  system  as  do  the  regular 
carbon  lamp  equipments,  which  is  some- 
thing entirely  new  and  original  in  in- 
candescent lamp  projection. 


"The  Unpardonable  Sin" 
Goes  Out  on  State  Rights 

HARRY  GARSON'S  "The  Unpardon- 
able Sin,"  with  Blanche  Sweet,  di- 
rected by  Marshall  Nielan,  is  to  be 
distributed  on  a  state  rights  basis. 

"The  Unpardonable  Sin"  is  the  tre- 
mendous picture  from  the  Major  Rupert 
Hughes  novel  by  the  same  name  which 
was  completed  on  the  Pacific  Coast  a 
week  or  two  ago  and  has  been  exciting 
so  much  favorable  comment  among 
moving  picture  men  ever  since  it  was 
privately  shown  in  Los  Angeles  and 
later  in  New  York  to  selected  audiences 
of  men  in  the  trade. 

Just  what  was  to  be  done  with  the 
picture  has  remained  in  doubt  up  until 
a  few  days  ago,  when  Mr.  Garson  de- 
cided that  his  best  interests  would  be 
served  by  refusing  the  numerous  offers 
for  an  outright  sale  or  percentage  ex- 
change distribution  which  have  been 
made  him  and  parceling  out  the  terri- 
tory to  the  many  buyers  who  have  be- 
sieged him  to  follow  this  method  of  get- 
ting the  picture  before  the  public. 

The  announcement  of  the  plan  re- 
sulted when  Sol  Lesser,  well  known 
Pacific  Coast  distributor,  paid  a  record 
cash  price  for  the  exhibition  rights  for 
California,  exclusive  of  Los  Angeles. 
Mr.  Garson  has  retained  the  exhibition 
rights  for  Los  Angeles  in  order  that  the 
picture  may  be  put  on  there  at  a  lead- 
ing theatre  at  dollar-and-a-half  prices; 
the  opening  is  scheduled  for  the  middle 
of  March.  When  he  purchased  the  pic- 
ture for  the  territory  he  controls  Mr. 
Lesser  announced  that  he  intended  to 
play  it  as  a  road  show,  first  touching 
only  the  important  centers  of  popula- 
tion. 

Plans  for  the  national  exploitation  of 
the  big  picture  had  been  a  bit  slower 
in  maturing  than  it  had  been  thought 
they  would  be  because  of  a  somewhat 
unusual  condition  in  amusement  circles 
in  New  York.  Attractions  in  the  vari- 
ous first  class  New  York  theatres  are 
all  doing  so  well  that  it  seems  almost 
impossible  to  dislodge  any  of  them  from 
their  homes,  and  as  a  consequence  no 
Broadway  theatre  is  available  for  the 
big  premiere  of  the  picture  which  had 
been  planned.  It  is  confidently  expected, 
however,  that  these  difficulties  will  be 
ironed  out  in  the  near  future  and  that 
"The  Unpardonable  Sin"  will  open  for  a 
long  run  on  New  York's  "Great  White 
Way"  after  a  startling  advertising  cam- 
paign with  the  result  that  theatregoers 
everywhere  will  be  informed  of  the  un- 
usual strength  of  the  picture. 

All  ©f  the  advertising  accessories  com- 
monly considered  essential  to  the  proper 
exploitation  of  a  photoplay  feature 
of  this  calibre  will  be  ready  within  the 
next  ten  days.  The  posters,  some  of 
which  already  have  been  finished  from 
drawings  by  one  of  the  ablest  artiste 
in  the  country,  are  certain  to  attract  at- 
tention. 


Handsome  "Projection  Room"  of  Presidential  Peace  Party  Ship. 


Loew   to   Build  Theatre   in   Ontario. 

The  next  Loew  theatre  in  Canada  will 
be  placed  at  London,  Ontario,  according 
to  an  official  announcement  made  by 
Lawrence  Solman  of  Toronto,  who  is 
associated  with  the  Loew  theatre  inter- 
ests at  Toronto.  The  new  London  the- 
atre will  be  built  on  a  site  at  Dundas 
and  Wellington  streets  and  will  have 
a  seating  capacity  of  2,500,  according 
to   architectural   plans. 


March  1,  1919 


THE     MOVING    PICTURE    WORLD 


1199 


MILWAUKEE  MANAGERS  ARE   OPTIMISTIC 

So  Reports  Bregstein,  World  Representative — 
Kenosha  Has  Three  Theatres  in  Builders'  Hands 


NAT  BREGSTEIN,  who  while  trav- 
eling in  the  interests  of  the  Mov- 
ing Picture  World  keeps  a  pro- 
fessional finger  on  the  pulse  of  his  ex- 
hibitors, now  reports  from  Wisconsin, 
with  the  accent  on  Milwaukee.  He  finds 
"the  owners  and  managers  optimistic  and 
business  generally  very  fair. 

Kenosha  has  a  booming  aspect,  no 
less  than  three  new  theatres  being  on 
the  way  toward  construction.  Charles 
Pacini,  owner  of  the  Majestic  Theatre, 
is  planning  two  new  houses,  one  of 
them  a  combination  structure  to  cost 
$150,000.  J.  T.  Rhodes,  manager  of  the 
Rhodes  Opera  House,  also  is  drawing  up 
plans   for   a  new  theatre. 

Mr.  Bregstein  made  a  canvass  of  the 
Toy  Building,  the  film  center  of  Mil- 
waukee, and  found  it  not  only  a  mine 
of  subscription,  but  of  news  of  interest 
to  the  trade. 

Atlas  Theatre,  William  J.  Fiebrantz, 
proprietor.  This  house  seats  about  940 
and  charges  admission  of  5  and  10  cents. 
Business  is  fair  here.  Mr.  Fiebrantz  re- 
fitted the  theatre  at  a  cost  of  $4,000..  It 
is  a  neighborhood  house,  running  eve- 
nings only,  with  about  56  reels  a  week, 
using  Paramount,  Select,  Fox,  Triangle 
and  Metro  pictures.  Mr.  Fiebrantz  comes 
from  the  produce  business  and  is  running 
his  theatre  on  a  business  basis. 

Theatorium,  G.  E.  Braddock,  manager. 
Seats  242  and  charges  admission  of  6,  10 
and  15  cents.  Business  is  reported  very 
good.  This  is  the  smallest  house  in  the 
downtown  section  and  is  the  first  erected 
in  Milwaukee.  It  is  one  of  the  thea- 
tres owned  by  the  Tom  Saxe  concern, 
which  has  a  number  of  theatres  in  Mil- 
waukee. 

Strand  Theatre,  A.  H.  Weaver,  man- 
ager. Seats  about  1,300  and  charges  ad- 
mission price  of  15  cents  straight.  This 
house  was  built  about  three  years  ago; 
is  a  downtown  theatre  with  a  transient 
trade,  and  is  one  of  the  finest  theatres  in 
Milwaukee. 

State  Theatre,  neighborhood  house. 
Seats  800;  charges  admission  price  of  10 
and  15  cents. 

Rainbow  Theatre,  L.  N.  Nahin,  prop- 
rietor. Seats  900.  Mr:  Nahin  says  he 
has  had  the  Rainbow  for  four  years.  He 
uses  World,  Vitagraph,  Fox,  First  Na- 
tional and  Metro  pictures.  Charges  ad- 
mission  of  6,   11   and  15   cents. 

Alhambra  Theatre,  George  Fisher,  man- 
ager. The  largest  theatre  in  Milwaukee, 
seating  2,016,  this  house  was  formerly  a 
legitimate  theatre.  Among  the  innovations 
is  a  color  border  around  the  screen.  Mr. 
Fisher  claims  to  have  the  best  patronage 
in  Milwaukee,  doing  phenomenal  business, 
featuring  a  fifteen  piece  orchestra  with 
Frederick  Rowler,  leader.  The  Alhambra 
played  to  capacity  with  Anita  Stewart 
in  "Virtuous  Wives"  recently.  Another 
thing  about  this  house  is  that  It  has  a 
play  ground  for  the  youngsters.  Mr. 
Fisher  checks  the  children  and  flashes  a 
number  on  the  side  of  the  wall  to  attract 
the  attentioin  of  the  mother  when  nec- 
essary. This  house  charges  an  admission 
of  22  and  33  cents. 

Butterfly  Theatre,  Mr.  Landau,  man- 
ager, seats  1,200.  This  theatre  Is  one  of 
the  larger  downtown  houses.  The  man- 
ager claims  to  have  one  of  the  biggest 
orchestras  in  town,  and  gives  concerts 
every  Friday  to  a  select  patronage.  He 
also  flashes  something  on  the  screen  about 
getting  jobs  for  the  boys  who  are  coming 
home.  An  admission  price  of  17  cents  is 
charged. 

Layton  Park  Theatre,  with  Frank 
Raugouskl,  manager,  Is  a  neighborhood 
house  and  seats  about  600,  charging  ad- 
mission of  10  cents  straight.     This  theatre 


uses  about  fifty  reels  a  week.  Mr. 
Raugouski  built  the  house  about  six 
years  ago  himself. 

Fern  Amusement  Company;  Fern  The- 
atre; seats  800  and  charges  admission 
price  of  5  and  10  cents,  but  is  soon  to 
change  to  a  10  and  15  cent  policy.  This 
house  is  eight  years  old.  The  owner  claims 
the  neighborhood  is  overbuilt,  there  be- 
ing three  houses  in  the  district.  He  has 
a  five  piece  orchestra  and  uses  about 
seven  reels  a  day. 

Kosciusko,  J.  Schwartz,  manager.  Seats 
800  and  charges  admission  price  of  10 
and    17    cents.      Business   is   fair. 

Colonial  Theatre,  E.  Langmac,  manager; 
neighborhood  house,  seats  800  and  charges 
admission   price   of   6,   10  and   15   cents. 

Elite  Theatre,  Miss  Marson,  manager, 
for  Schultz  and  Germaine.  Seats  700  and 
charges  admission  price  of  5  and  10  cents. 
This  house  runs  about  seven  reels  a  day, 
using  Triangle,  Metro,  Vitagraph,  General 
and   World. 

American  Theatre,  J.  B.  dinger,  prop- 
prietor,  is  also  head  of  the  J.  B.  Film  Com- 
pany, Milwaukee.  He  was  associated  with 
Mr.  Freuler  with  the  Mutual  about  twelve 
years  ago.  The  American  Theatre  seats 
about  500  and  changes  program  every 
day.  It  charges  admission  price  of  5 
cents  and  has  a  transient  crowd.  Mr. 
Olinger  claims  to  have  an  excellent  busi- 
ness. He  showed  me  what  he  says  was 
one  of  the  first  advertisiments  ever  used, 
a  copy  of  the  double  page  ad.  advertising 
the  "Rise  and  Fall  of  Napoleon,"  Napoleon 
Feature   Film   Company. 

Princess  Theatre,  Mr.  Cook,  manager. 
Seats  1,000  and  charges  admission  of  17 
cents.  Mr.  Cook  has  been  here  for  fifteen 
years.  This  is  one  of  the  Saxe  Amusement 
Company  enterprises  and  uses  Goldwyn, 
Jewel  and  Artcraft.  It  broke  all  records 
with  "Branding  Broadway,"  Paramount. 
As   Seen  in   the  Toy   Building. 

Mr.  J.  S.  Grauman,  manager  of  the 
Metro,  says  "Pals"  is  going  over  big. 
Business  is  as  usual,  good. 

B.  C.  Johnson,  formerly  with  the  General 
and  Pathe,  has  joined  the  sales  force  and 
will  cover  Wisconsin,  handling  nothing 
but   programs. 

Mid  West  Distributing  Company,  Ralph 
A.  Wetstein,  manager,  recently  organized, 
handling  Houdini  Serial  and  Christy  Com- 
edies for  Southern  Wisconsin.  Mr.  Wet- 
stein was  formerly  manager  of  the  Para- 
mount office  in  Milwaukee  which  has 
since  moved  to  Chicago.  Business  is  very 
good. 

Pathe  Exchange,  W.  A.  Aschman,  man- 
ager. He  has  been  here  for  five  years 
and  is  glad  of  it.  He  says  as  far  as  he 
is  concerned  he  doesn't  know  anything  but 
Pathe,  claiming  a  good  business  for  this 
branch. 

Vitagraph,  Toy  Building,  Mr.  Terry, 
manager.     Reports  business  is  going  big. 

Walter  A.  Baler  Film  Company,  W.  A. 
Baier,  manager.  Handles  "Nine-Tenths 
of  the  Law,"  etc.     Doing  good  business. 

Among  the  boys  seen  in  the  Toy  Build- 
ing from  Chicago  were  L.  R.  Nelson  of 
the  Select  Picture  Corporation  and  L.  H. 
Guhl  of  the  Goldwyn.  Both  of  these 
boys  claim   to  be  "holding  their  own." 

Charles  Godereski  has  taken  over  the 
Avenue  Theatre  on  Kinnickinnic  avenue 
from   H.    Trlnz   in   Milwaukee. 

H.  Smith,  formerly  booker  of  the  Mil- 
waukee branch  of  Triangle  Distributing 
Corporation,  now  is  manager.  He  was  ap- 
pointed two  weeks  ago  and  is  just  feeling 
his  way. 

Beehive  Exchange,  M.  A.  Kahn,  man- 
ager. Handles  new  Billy  West  Comedies 
and  screen  supplement,  also  Francis  Ford 
Serial  and  "Man  of  Mystery";  nothing 
but  short  reel  subjects.  Reports  business 
good. 

Super  Attraction  Film  Company,  Inc. 
Handles   Art   Dramas.     J.   Thompson,   for- 


merly of  the  Universal,  is  with  the  sales 
force.  B.  K.  Fisher  and  Irvin  Rink  ara 
the    proprietors   of   this  concern. 

Wisconsin  Theatre  Supply  Company,  L. 
P.  Langford,  manager.  Going  along  as 
usual,  business  being  good. 

Wisconsin  Film  Corporation,  B.  L.  Hat- 
field, vice-president  and  general  manager 
of  this  concern.  Says  "Mickey"  is  going 
very  big  and  that  exhibitors  are  playing 
return  engagements. 

Theatre  Supply  Manufacturing  Com- 
pany, Toy  Building;  E.  Olson,  manager. 
This  concern  has  two  salesmen  doing  bus- 
iness in  Michigan.  Manufactures  new 
movie  light. 

Exhibitors'  Supply  Company,  Inc.,  C.  E. 
Bunce,  manager.  In  conversation  with 
Mr.  Bunce,  he  informed  me  that  the  only 
thing  that  worried  him  was  that  he 
could  not  get  enough  Simplexes.  Among 
the  most  recent  installations  are  four 
type  S  Simplex  at  Grand  and  Colonial 
Theatres,  Green  Bay,  Wis.,  and  one  at 
Butterfly  Theatre,   Sheboygan,   Wis. 

H.  W-  Dickerman  of  the  Hertner  Elec- 
tric Manufacturing  Co.  handles  Transvert- 
ers.  He  says  that  during  the  last  thirty 
days  he  has  had  more  inquiries  than  in 
the  previous  ninety  days  and  that  busi- 
ness  is  good. 

First  National  Exhibitor's  Circuit,  H. 
J.  Fitzgerald,  manager.  Toy  Building, 
Milwaukee,  says  he  just  wired  for  another 
print  of  Stewart  Production.  He  claims 
the  Alhambra  Theatre  broke  records  on 
"Virtuous  Wives,"  beating  the  business 
done  on  "Shoulder  Arms."  The  business 
in  general  at  this  office  is  very  big.  Mr. 
Fitzgerald  comes  from  the  old  General 
office  and  has  been  here  since  the  office 
opened. 

The  exhibitors  are  asking  for  the 
Roosevelt  Productions.  Max  Weisner, 
salesman  from  this  office  just  returned 
from  a  trip  through  Green  Bay,  Madison, 
Wausau,  Stevens  Point,  Wis.,  and  reports 
good  business  among  the  exhibitors.  Says 
good   business  among  ^he^ejijiil 

Kenosha 

Mrs.  Collins,  owner  of  the  Blue  Mills 
and  Burke  Theatres,  was  in  Chicago  at  the 
time  of  my  visit.  However,  I  was  in- 
formed that  the  Blue  Mills  Theatre  here- 
tofore has  only  been  open  one  day  a  week 
but  is  now  going  to  be  open  every  day. 
The  Burke  Theatre  seats  430.  Both  of 
the  theatres  have  an  admission^  of  6  and 
15  cents.  The  Burke  Theatre  had  a  full 
house  at  the  time  of  my  visit. 

Charles  Pacini  of  the  Charles  Pacini 
Amusement  owns  the  Majestic  Theatre 
seating  550  and  the  Butterfly  Theatre  seat- 
ing 675;  admission  price  10  cents  straight. 
In  an  interview  with  him  one  of  the  first 
things  he  showed  me  was  the  plans  of 
a  new  theatre  soon  to  be  erected  at  a 
cost  of  $75,000  that  will  seat  about  1,000; 
and,  by  the  looks  of  the  plans,  it  will 
be  a  dandy  and  a  credit  to  Kenosha.  Mr. 
Pacini  says  he  has  been  an  exhibitor  since 
the  birth  of  the  picture  industry  and  has 
been  a  resident  of  Kenosha  for  twenty- 
six  years.  He  also  claims  business  has 
never  been  better  than  right  at  the  pres- 
ent time.  Not  satisfied  with  building  one 
theatre,  Mr.  Pacini  is  also  soon  to  erect 
a  combination  house  to  cost  $150,000.  Two 
houses  by  one  man  certainly  sounds  well 
for  business  in  Kenosha  in  the  amusement 
end.  Mr.  Pacini  informed  me  he  was 
using  Fox,  Select,  World,  Universal, 
Mutual,  Triangle,  Pathe  and  Metro  films. 
Among-  the  pictures  he  played  to  a  capac- 
ity lately  was  Metro's  "Eye  for  Eye"  and 
is  repeating  the  same  again  the  coming 
week. 

Williard  Welsh,  now  assistant  to  Mr. 
Pacini,  will  take  charge  of  one  of  the  new 
theatres  now  in  course  of  construction. 
Among  the  various  things  Mr.  Pacini 
wishes  to  impress  upon  the  exhibitors  is 
that  he  feels  that  if  he  had  a  theatre  at 
this  time  and  It  was  not  paying,  he  would 
quit  for  good.  Just  to  show  what  he 
thought  of  the  Moving  Picture  World 
he  got  out  his  check  book  and  put  down 
his  "John  Hancock"  for  $6.00  for  two 
years'  subscription  for  the  Moving  Picture 
World.      More   power   to   Mr.   Pacini. 


1200 


THE     MOVING    PICTURE    WORLD 


March  1,  1919 


Bandsmen  Say  Good-Bye 

to  Daddy  George  Strong 

MEMBERS  of  the  Dunwoody  naval 
band  bade  farewell  to  "Daddy" 
Strong,  "their  daddy,"  at  a  meet- 
ing at  the  Hotel  Radisson  in  Minne- 
apolis last  week.  And  George  D.  Strong, 
the  oldest  and  first  moving  picture  man 
to  turn  a  projection  machine  in  the 
Northwest,  bade  farewell  to  "his  boys" 
at  the  same  time. 

Months  ago,  when  the  band  first  came 
to  Minneapolis,  the  boys  accepted  "Dad- 
dy" Strong,  who  is  76  years  old,  as  their 
staunch  and  true  friend.  He  was  "dad- 
dy'* to  them  from  that  time  on  and  they 
were  always  "his  boys."  They  never 
hesitated  to  turn  out  for  him  at  the 
slightest  provocation  and  they  played 
his  favorite  music  whenever  he  was 
within  earshot. 

"Daddy"  was  the  first  man  outside  the 
naval  service  to  receive  the  "skyrocket 
salute"  of  the  navy.  The  boys  gave 
it  to  him  at  the  fair  grounds  last  fall, 
at  the  parade  during  drill  and  on  the 
streets.  He  was  really  "one  of  the 
boys"  and  no  man  ever  enjoyed  himself 
more. 

It  all  brought  back  memories  of  the 
days  long  ago  when  he  himself  was  a 
sailor  on  a  tinclad  Mississippi  river 
gunboat  during  the  Civil  War. 

At  the  good-live  meeting,  Eric  Albin 
Carlson,  bandboy  from  Geneva,  111.,  paid 
a  fine  tribute   to   "Daddy." 

A  message  of  thanks,  prepared  by  the 
bandboys  and  containing  the  signatures 
of  each  member  of  the  band,  was  pre- 
sented to  "Daddy"  Strong  at  the  close 
of   the   meeting. 


of  censors,  which  is  to  consist  of  three 
members. 

Moving  picture  men  say  that  the  pro- 
visions of  this  bill,  added  to  the  present 
tax  regulations,  would  put  most  of  them 
out  of  business  in  the  state. 


And    Now    South    Dakota    Has    One. 

A  charge  of  $2  on  every  reel  of  mov- 
ing pictures  to  be  shown  in  South  Da- 
kota is  contained  in  a  bill  for  state 
censorship  which  was  drawn  up  by  the 
State  Church  Federation  and  presented 
in  the  house  by  Representative  McDon- 
old,  of  Davison,  at  the  present  session 
of  the   state  Legislature. 

The  bill  prohibits  the  exhibition  of 
any  moving  pictures  or  advertising  in 
relation  to  the  same  anywhere  in  the 
state  until  it  has  passed  the  state  board 


"The  Still  Alarm"  Not  So 

Quiet  at  Collins'  Liberty 

EN.  COLLINS,  manager  of  the 
Liberty  Theatre  and  Garden  Air- 
•  drome,  Electra,  Texas,  whose 
mechanical  genius  recently  caused 
Charlie  Chaplin  to  execute  the  manual 
of  arms  in  a  lobby  display  of  "Shoulder 
Arms,"  has  come  through  with  another 
mechanical  advertising  feature  for  "The 
Still  Alarm." 

The  same  machinery  which  made 
Chaplin  swing  his  Springfield  from  the 
shoulder  in  clicking  military  fashion 
was  used  with  a  few  modifications  to 
ring  a  fire  gong  and  attract  attention 
to  "The  Still  Alarm,"  which  features  big 
fire  scenes.  Mr.  Collins'  mechanical 
marvel  had  for  the  piece  de  resistance 
an  old  speed  control,  a  Power's  motor 
drive  attachment  and  a  small  motor  sal- 
valged  from  an  ancient  electric  piano. 
Using  this  as  a  basis  of  operation,  he 
replaced  Chaplin's  arm  with  a  wooden 
mallet,  and  suspending  a  piece  of 
broken  automobile  spring  by  some  bal- 
ing wire,  produced  a  smart  contact  be- 
tween the  mallet  and  a  gong.  A  good 
working  pair,  mallet  and  gong  gave  out 
a  series  of  alarming  staccato  sounds 
that  caused  the  passing  populace  of 
Electra  to  look  and  listen. 

An  immense  twenty-four-sheet  show- 
ing a  graphic  fire  scene  was  mounted 
on  cloth  and  stretched  from  the  front 
of  the  theatre  lobby  back  to  the  top 
of  the  ticket  office.  Once  the  attention 
of  the  public  was  attracted  by  the 
sound  of  the  gong,  it  was  easy  to  link 
up  "The  Still  Alarm"  posters  and  the 
"alarm"  of   Mr.   Collins. 

"The  display  cost  nothing,"  writes  the 
original  manager  of  the  Liberty,  "ex- 
cept the  price  of  the  24-sheet.  The  net 
result,  however,  was  much  talk  and  big 
business.  The  visible  results  in  the  cash 
drawer  were  at  least  $50  over  the  usual 
run.  Need  I  say  I  am  convinced  that 
it   pays   to  advertise?" 


Goldwyn's  Masquerade  Ball 
A  Most  Enjoyable  Affair 

A  THOROUGHLY  enjoyable  affair 
was  the.  second  masquerade  ball 
of  the  Goldwyn  Club,  held  in  the 
Winter  Garden  room  of  the  Hotel  Mc- 
Alpin,  New  York,  Saturday  evening, 
February  15,  attended  by  about  300  per- 
sons, employes  of  the  Goldwyn  Dis- 
tributing Corporation  and  their  friends. 
President  Samuel  Goldwyn  and  the 
other  officials  of  the  company  were  also 
present. 

A  large  percentage  of  the  guests  were 
in  masque,  and  the  feature  of  the  eve- 
ning was  the  awarding  of  prizes  for  the 
most  original  costumes.  The  first  prize 
was  won  by  Miss  Henrietta  Klein  as 
the  knitting  girl,  second  prize  by  Jean- 
nette  Markowitz  as  the  hula  hula  girl, 
the  third  by  Johnny  Sheehan  and  Fran- 
cis Barry  as  page  boys.  A  special  grand 
prize  was  awarded  to  Miss  Lee  Baiter- 
man  as  "Sis  Hopkins,"  the  character 
portrayed  in  the  recent  Goldwyn  pro- 
duction of  the  same  title  by  Miss  Mabel 
Normand.  The  three  vice-presidents, 
Felix  Feist,  F.  B.  Warren  and  Alfred 
Weiss,  acted  as  judges. 

Several  other  prizes  were  given  for 
the  most  graceful  dancers  in  the  one- 
step,   waltz   and   two-step   competitions. 


The  Gong   Is   Invisible,  But   It's   Ringing  for  "The   Still  Alarm." 


Woman's  Forum  Indorses 

the  Rothapfel  Program 

SL.  ROTHAPFEL,  since  announcing 
his  entrance  into  the  production 
•  end,  has  been  the  recipient  of  many 
congratulatory  letters  from  exhibitors, 
individuals  and  organizations  from  all 
over  the   country. 

The  letters  received  by  Mr.  Rothapfel 
from  the  many  civic  organizations  in 
the  country  give  evidence  of  the  fact 
that  the  standard  he  has  set  in  the 
presentation  of  better,  cleaner  pictures 
has  made  its  influence  felt  the  country 
over. 

One  letter  of  particular  interest  and 
strong  indorsement  was  that  written  by 
Miss  Helen  Varick  Boswell,  president 
of  the  Woman's  Forum,  an  organization 
whose  membership  includes  some  of  the 
most  celebrated  women  in  America.  The 
letter,  dated  February  13,  says  in  part : 
"When  the  club  women  of  New  York 
City  learned  that  you  were  withdrawing 
from  the  directorship  of  the  Rialto  and 
Rivoli  theatres,  which  they  had  learned 
to  know  and  love  as  real  temples  of  the 
best  in  motion  picture  art  and  music,  a 
very  keen   wave  of  regret  was   felt. 

"We  are  glad  to  find,  however,  that 
your  influence  will  not  only  continue  to 
be  felt  here,  but  that  you  are  going  to 
arrange  programs  of  the  best  in  pic- 
tures and  music  for  the  country  at  large 
and  we  rejoice  that  all  communities  will 
have  a  taste  of  that  which  you  have 
given  us  here  so  generously  for  so  long 

a   time."       

Edwards  to  Direct  Farnum. 
To  give  exhibitors  a  greater  oppor- 
tunity to  cash  in  on  the  popularity  of 
William  Farnum,  which  has  been  grow- 
ing with  each  of  this  star's  recent  re- 
leases, J.  Gordon  Edwards,  who  staged 
"Cleopatra,"  "Salome"  and  other  big 
William  Fox  super-production,  has  been 
appointed  as  Mr.  Farnum's  director. 

Mr.  Farnum  and  his  new  director  have 
already  started  for  Los  Angeles,  where 
the  first  of  a  series  of  big  special  at- 
tractions featuring  Farnum  will  be 
produced. 


/* 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1201 


SHERRILL  HAS  SOME  DO'S  AND  DON'TS 

Offers  Them  in  Campaign  Book  Just  Issued  to  Promote 
Interest  in  "Once  To  Every  Man,"  but  They  Are  Good 
Enough  to  Be  Applied  to  Theatre  Management  Generally 


FROM  the  exploitation  book  the 
Frohman  Amusement  Corporation 
has  issued  in  the  interest  of  "Once 
to  Every  Man"  we  copy  some  sugges- 
tions on  advertising  and  billing  motion 
pictures,  in  the  belief  that  our  exhib- 
itor-subscribers will  see  it  here  with 
more  certainty  than  it  will  reach  a  large 
majority  of  them  by  direct  addressing 
from  William  L.  Sherrill's  forces.  The 
great  abundance  of  mail  the  average 
picture  showman  receives  makes  it  im- 
possible for  him  to  read  it  all— but  he 
pays  for  Moving  Picture  World  and 
therefore  reads  what  he  pays  for. 

Among  the  "Don'ts"  suplemented  by 
good  suggestions  on  general  advertis- 
ing (particularly  in  newspapers)  we  find 
the  following  helpful  suggestions: 

Remember,  you  must  decorate  the 
front  of  your  house  and  post  your  town, 
so  that  your  public  will  know  that  you 
have  an  attraction  of  merit.  Litho- 
graphs are  made  in  colors  in  order  to 
attract  the  eye,  and  you  must  so  place 
them  in  front  of  your  house  as  to  make 
them  most  attractive. 

Regardless  of  the  size  of  your  theatre, 
or  its  location,  don't  post  soiled,  greasy, 
wrinkled,  torn  or  dirty  lithographs.  Re- 
member that  even  the  poorest  man  or 
woman,  when  a  patron  of  your  theatre, 
is  as  good  as  the  wealthiest,  and  likes 
to  be  respected  as  such ;  and  that  re- 
spect is  shown  by  the  evident  desire  of 
the  theatre  owner  to  run  a  neat  institu- 
tion. 

Watch  Your  Billing  Locations. 

Don't  place  your  paper  "anywhere," 
but  see  that  the  location  is  such  as  to 
let  the  light  play  upon  it  so  that  the 
public  can  see  it  to  the  very  best  ad- 
vantage. 

Don't  hang  your  one-sheets  so  high  or 
so  low  as  to  compel  your  patrons  to 
strain  their  necks  to  see  them. 

Don't  skimp  on  the  quantity  of  paper 
to  be  used,  and  use  all  the  different 
styles. 

Don't  wait  until  the  day  you  play  the 
show  before  putting  the  paper  up,  but 
post  it  well  in  advance  because,  when 
one  person  sees  it  and  makes  up  his  or 
her  mind  to  attend  your  theatre  the 
day  or  days  of  the  showing,  by  giving 
large  advance  notice  you  encourage 
them  to  talk  to  others. 

If  it  is  possible  for  you  to  post  extra 
lithographs  within  a  radius  of  fifteen 
blocks  of  your  theatre,  do  so.  This  is 
bound  to  have  its  effect  in  extending 
the  reputation  of  your  theatre,  outside 
of  the  immediate  neighborhood,  and  a 
good  picture  will  always  draw  patrons 
from  distant  points. 

Lithographs  Meant  to  "Boost." 

Remember,  that  lithographs  are  made 
in  order  to  help  the  theatre,  and  the 
producer  or  the  exchange  never  make  a 
profit  on  selling  them. 

On  the  question  of  advertising,  the 
Sherrill  book  contains  some  worth 
while   and   pertinent   remarks. 

"Why   should   I   advertise   in   a   news- 


strictly  neighborhood  house,  "when  I 
only  draw  patrons  from  the  immediate 
neighborhood  of  my  theatre?"  This 
man  forgot  that  even  the  residents  of 
the  immediate  neighborhood  of  his 
theatre  read  the  newspapers,  including 
the  amusement  notices. 

Spending  a  dollar  a  day  on  newspaper 
advertising,  even  if  it  only  brings  a  few 
additional  steady  patrons,  will  more 
than  pay  for  itself,  because  such  steady 
patrons,  when  having  seen  a  good  pic- 
ture at  his  nearest  theatre,  is  bound  to 
mention  it  to  others ;  and  it  is  this 
mouth-to-mouth  advertising  that  swells 
the  gate   receipts. 

Stand  by   the   Newspapers. 

Advertise  in  the  paper  that  you  ob- 
serve is  read  most  by  the  residents  of 
your  district.  Some  of  them  are  bound 
to  notice  it  and  they  will  instinctively 
feel   that   if  you  consider   it   worthwhile 


William    L.    Sherrill. 

to  spend  money  in  advertising  your  lit- 
tle theatre  that  you  must  have  an  in- 
stitution playing  productions  that  merit 
advertising. 

Don't  be  afraid  to  call  upon  the  editor 
of  the  paper  in  which  you  advertise  and 
let  him  know  of  your  ambitions  and  of 
the  manner  in  which  you  run  your  in- 
stitution. The  smaller  the  house  the 
more  reason  is  there  for  making  your 
theatre  the  most  popular  in  your  city 
or  neighborhood. 

If  you  are  that  kind  of  theatre  owner 
who  is  willing  to  sit  on  his  cane-bottom 
chair  and  rest  content  with  the  fact  that 
he  is  making  a  profit,  or  a  living,  the 
time  will  come  when  some  more  pro- 
gressive individual  will  run  an  opposi- 
tion house. 

There  is  not  a  big  or  first  class  theatre 
in  the  United  States  the  manager  of 
which  did  not  in  his  earlier  days  run  a 
small    or    neighborhood   house,    and   his 


advance  or  progress  is  to  be  accounted 
for  by  his  doing  things  in  a  big  way. 

It  Always  Pays  to  Advertise. 

That  it  pays  to  advertise  is  true  in 
every  line  of  endeavor,  and  particularly 
in  the  amusement  field,  where  the  brand 
of  merchandise  is  changed  daily  or 
weekly,  advertising  and  continually  ad- 
vertising your  patrons  and  the  public 
that  your  new  merchandise  is  absolute- 
ly essential. 

If  you  are  not  successful  up  to  your 
expectations  you  have  got  to  shout  about 
your  wares.  If  you  are  successful  you 
must  maintain  that  success  by  progres- 
sive thought,  advertising  and   publicity.- 

There  are  concerns  in  the  United 
States  who  could  not  fill  a  single  new 
order  for  their  merchandise  for  the  next 
year,  yet  they  continually  advertise,  in 
order  to  maintain  this  one  hundred  per 
cent,  output. 


The  Park  Rebooks  "Salome" 
to  Satisfy  Patrons'  Demand 

THE  inadequacy  of  ordinary  runs  to 
satisfy  the  public  demand  for  big 
special  features  has  long  been 
pointed  out  by  producers  of  this  type 
of  film  plays.  It  is  the  contention  of 
these  producers  that  when  an  exhibitor 
books  a  big  production  he  should  not 
play  it  in  the  same  way  as  an  ordinary 
picture,  but  should  adopt  special  ex- 
ploitation methods  to  get  the  full  value 
of  the  picture's  drawing  power. 

The  experience  of  Shea's  Park  The- 
atre, Bridgeport,  Conn.,  with  "Salome" 
is  declared  to  be  an  example  of  a  big 
production's  power  to  smash  former 
standards  for  length  of  run.  A  short 
time  ago  Shea's  Park  contracted  for 
"Salome"  for  four  days.  The  manage- 
ment wanted  the  picture  for  a  longer 
run,  but,  because  the  Park  had  a  split- 
week  policy  of  motion  pictures  and  bur- 
lesque, it  was  unable  to  take  the  picture 
for  more  than  four  days  at  the  initial 
engagement.  During  this  engagement 
not  only  was  the  Park  packed  to  capa- 
city for  each  of  the  four  days,  but  the 
management  was  obliged  to  turn  away 
hundreds  of  persons. 

The  result  was  that  the  Park  rebooked 
the  picture  for  an  additional  four  days, 
beginning  Sunday,  February  16.  Re- 
ports from  Bridgeport  to  the  New  York 
exchange  of  the  Fox  Film  Corporation 
are  that  "Salome"  repeated  on  its  second 
showing  the  same  success  it  achieved 
on  its  first  engagement. 


Boone    Goes    to    Los    Angeles. 

J.  Allen  Boone,  who  for  some  time 
past  has  been  the  foreign  representa- 
tive of  Robertson-Cole,  of  New  York, 
made  a  short  stop-over  in  the  city  last 
week  while  on  his  way  to  Los  Angeles, 
where  he  will  take  an  active  part  in 
the  production  of  the  Robertson-Cole 
product  in  the  studios  there.  From  nine 
to  eleven  companies  are  now  actively 
engaged  in  Los  Angeles  on  the  Robert- 
son-Cole  product. 


1202 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


CITY     CENSORSHIP 

Mayor  Jewett's  Plan  to 
Film  Review  Rapidly 

PLANS  for  censoring  motion  picture 
films  exhibited  in  Indianapolis  the- 
atres, in  accordance  with  Mayor 
Charles  W.  Jewett's  recent  announce- 
ment in  regard  to  the  operation  of  Sun- 
day shows,  have  been  formulated  by 
Clara  Burnside,  supervisor  of  police- 
women, and  members  of  a  committee 
appointed  by  Mrs.  David  Ross,  president 
of  the  Indianapolis  board  of  indorsers 
of   motion   pictures   for  juveniles. 

Members  of  the  committee  and  sev- 
eral of  the  policewomen  will  visit  the 
theatres  on  Sundays  and  report  the  re- 
sults of  their  investigations  to  Miss 
Burnside,  who  will  supervise  the  censor- 
ship work.  The  work  is  to  be  practically 
a  continuation  of  that  which  has  been 
done  by  the  board  of  indorsers  for 
juveniles  in  the  last  two  or  three  years. 
Meetings  are  to  be  held  at  various  in- 
tervals at  which  films  and  censorship 
problems  are  to  be  discussed. 

Committee    Makes    Report. 

Mrs.  Ross's  report  is  in  part  as  fol- 
lows :  "A  survey  recently  made  in  our 
city  shows  fifty-one  motion  picture  the- 
atres in  operation  with  an  attendance 
of  40,000  during  the  week  and  approxi- 
mately twice  that  number  on  Sunday. 
Very  few  pictures  can  be  called  im- 
moral. 

"Out  of  36  seen  28  were  indorsed  dur- 
ing the  month.  During  the  last  quarter 
out  of  215  pictures  seen  by  the  organi- 
zation, 63  were  not  indorsed.  Although 
these  pictures  were  not  immoral,  they 
were  considered  unmoral.  Forty-seven 
were  indorsed  for  school  use.  It  was  a 
fact  commented  on  by  the  indorsers 
that  the  theatres  best  attended  were  the 
houses  showing  the  best  pictures. 

"Since  our  organization  five  years  ago, 
when  through  the  courtesy  of  Keith's 
Theatre  we  were  able  to  begin  work  of 
obtaining  better  pictures,  there  has 
been  a  noticeable  improvement  in  the 
tone  of  the  pictures.  Then  we  found  it 
hard  to  find  pictures  which  we  felt 
justified  in  indorsing,  but  now  there 
are  many  from  which  to  choose.  The 
period  of  the  sensational  picture  is  pass- 
ing. Indeed  we  may  truthfully  say  it 
has  passed. 

Blames   Sensational  Advertising. 

"We  protest  against  the  sensational 
form  of  advertising  that  is  done  to  draw 
a  crowd  and  is  often  much  worse  than 
the  picture  itself.  Many  times  we  have 
visited  houses  showing  pictures  which 
have  been  sensationally  advertised,  only 
to  find  that  the  suggestiveness  of  the 
title  was  not  introduced  into  the  picture 
itself." 


FOR     INDIANAPOLIS 

Establish  a  Board  of 
Getting  Under  Way 

side  because  it  had  been  condemned  by 
the  Ontario  Board  of  Censors  whereas 
it  had  been  approved  by  the  Quebec 
Board  of  Censors. 

Ottawa  theatres  are  not  allowed  to 
open  on  Sundays,  where  as  the  theatres 
on  the  Quebec  side  operate  chiefly  on 
Sundays.  One  of  the  days  for  the  run 
of  "Where  Are  My  Children?"  was  a 
Sunday  and  naturally  many  Ottawa  peo- 
ple took  advantage  of  the  opportunity 
to  slide  over  to  Hull  to  spend  the  Sun- 
day afternoon  and,  incidentally,  to  see 
the  picture  which  had  been  banned  for 
them. 

The  management  of  the  Odeon  The- 
atre charged  20  cents  and  25  cents  for 
the  run,  and  children  under  sixteen 
years  of  age  were  not  admitted. 

No  action  was  taken  by  Ottawa  police 
to  prevent  the  display  in  Ontario  of 
posters  for  a  moving  picture  feature 
which  had  been  condemned  for  Ontario. 


Growing  Cold  Toward 

Censorship  Down  South 

A  STRANGE  and  pervading  silence 
seems  to  have  settled  over  the 
agitators  for  state  censorship  in 
North  Carolina,  and  the  proposed  meas- 
ure, drawn  by  one  of  the  most  promi- 
nent legal  lights  of  the  state  over  two 
weeks  ago,  and  which  Senator  W.  B. 
Cooper,  of  Wilmington,  had  been  asked 
to  introduce  in  the  Senate  a  week  ago. 
has  not  yet  been  presented  to  the  North 
Carolina  lawmakers  for  their  kindly 
consideration. 

Secretary  H.  B.  Varner,  of  Lexington, 
has  been  actively  engaged  in  anti-cen- 
sorship work  since  the  Legislature 
opened.  Every  member  of  both  houses 
has  received  a  personal  letter  from  Mr. 
Varner,  setting  forth  the  ridiculous  side 
of  censorship  as  it  exists  in  other  states. 

Besides  this  the  National  Board  of 
Review  has  been  furnished  complete 
lists  of  both  houses  by  President  Wells 
and  has  addressed  strong  personal  anti- 
censorship  letters  to  the  State  Solons. 

The  American  Federation  of  Labor 
has  become  actively  interested  in  the 
movement  and  their  state  president 
has  done  good  work.  The  resolutions 
of  the  1916  convention  of  the  A.  F.  of  L. 
opposing  censorship  in  strong  language 
has  been  published  broadcast  through- 
out the  state.  In  lieu  of  the  State  Cen- 
sorship bill,  and  possibly  designed  as  a 
compromise  measure,  a  resolution  has 
been  presented  to  the  Legislature 
agitating  for  a  Federal  Censorship 
Commission. 


"Our  Teddy"  Advertised 
by  Minneapolis  Boy  Scouts 

MINNEAPOLIS  Boy  Scouts,  2,000 
strong,  carried  a  personal  mes- 
sage of  praise  for  their  life-long 
friend  and  warm  supporter,  Theodore 
Roosevelt,  to  20,000  Minneapolis  families 
with  whom  they  left  handbills  adver- 
tising the  coming  of  the  moving  picture 
"Our  Teddy,"  which  opened  for  a  week 
at  the  New  Garrick  Theatre,  Feb.  16. 

The  drive  to  put  over  the  First  Na- 
tional picture  showing  the  high  lights 
in  the  career  of  the  American  they  had 
always  idealized  was  made  by  the  Min- 
neapolis Scouts  on  Monday,  Feb.  10,  the 
day  after  the  ninth  anniversary  of  the 
founding  of  their  national  association. 

The  Minneapolis  Scouts  were  the 
guests  of  Manager  Julius  K.  Johnson 
Saturday,  Feb.  8,  at  a  special  and  pri- 
vate showing  of  "Our  Teddy"  in  .the 
New  Garrick  Theatre.  So  they  were 
well  qualified  to  tell  of  the  merits  of  the 
picture  when  they  made  a  canvas  of 
the   city. 

At  the  conclusion  of  the  showing,  the 
Scouts  grouped  outside  the  theatre  and 
had  their  pictures  taken. 


Ottawans  Slip  Over  River 
to  See  Censor-Barred  Film 

THE  announcement  that  "This  pic- 
ture positively  will  not  be  shown 
in  Ottawa"  appeared  on  the  bill- 
boards of  the  Canadian  Capital  along 
with  sixteen-sheet  lithographs  for 
"Where  Are  My  Children?" 

This  feature  was  scheduled  to  be  pre- 
sented in  the  Odeon  Theatre,  Hull,  Que- 
bec, on  the  three  days  of  February  15, 
16  and  17.  Hull  is  just  across  the  Gi- 
ts "  •-!  River  from  Ottawa  and  the  re- 
lea.-  e  could  not  be  shown  on  the  Ontario 


Elsie   Ferguson   Likes   Florida. 

Elsie  Ferguson  has  completed,  under 
the  direction  of  Emile  Chautard,  the 
final  scenes  of  "Eyes  of  the  Soul,"  her 
Artcraft  picture  adapted  from  George 
Weston's  Saturday  Evening  Post  story, 
"The  Salt  of  the  Earth,"  and  will  leave 
shortly  for  Miami,  Fla.,  where  she  will 
start  work  immediately  upon  her  next 
production,  "The  Witness  for  the  De- 
fense," the  A.  E.  W.  Mason  play  which 
was  purchased  as  a  starring  vehicle  for 
her  some  time  ago. 

This  is  Miss  Ferguson's  second  jour- 
ney to  Florida  in  the  last  few  weeks, 
many  of  the  scenes  for  "Eyes  of  the 
Soul"  having  been  made  at  Miami  and 
Palm  Beach.  George  Fitzmaurice,  her 
new  director,  left  for  Miami  several  days 
ago  to  pick  out  locations  and  make 
other  arrangements  for  the  filming  of 
the  new  picture. 


Michigan    Gets    Four    Censorship    Bills. 

Already  three  censorship  bills  have 
been  introduced  into  the  Michigan 
Legislature.  All  of  them  are  along  the 
same  lines— practically  identical  with 
the  Ohio  censorship  bill.  Each  calls  for 
a  committee  of  three,  two  men  and  one 
woman,  to  censor  film  at  a  cost  of  $1 
a  thousand  feet,  or  $2  where  the  film 
is  more  than  1,000  feet.  Exhibitors  do 
not  look  upon  any  of  the  bills  as  dan- 
gerous, as  they  have  reason  to  believe 
they  will  not  pass  both  the  House  and 
Senate.  A  fourth  bill  has  been  intro- 
duced into  the  Senate  legalizing  the 
showing  of  motion  pictures  on  Sunday 


WHITMAN  BENNETT  BECOMES 
MANAGER. 

BEFORE  leaving  for  the  west  coast, 
Jesse  Lasky,  vice-president  of  Fam- 
ous Players-Lasky,  in  charge  of 
productions,  made  the  announcement 
that  Whitman  Bennett  had  been  ap- 
pointed manager  of  the  producing  de- 
partment. For  some  time  Mr.  Bennett 
has  been  fulfilling  the  duties  of  this  po- 
sition, and  his  authority  has  been  recog- 
nized within  the  organization,  but  now 
it  becomes  generally  known  through 
Mr.   Lasky's   announcement. 

Mr.  Lasky  made  this  statement:  "My 
visit  to  California  will  be  largely  occu- 
pied with  routine  matters.  Specifically, 
I  will  say  that  I  am  going  to  devote 
much  time  to  laying  out  plans  for  spe- 
cial productions,  not  only  the  special 
Artcraft  productions,  to  be  directed  by 
Mr.  DeMille,  but  big  special  features." 


Blackton  111  with  Influenza. 

J.  Stuart  Blackton  has  been  confined 
to  his  home  at  the  Lorraine  for  more 
than  a  week,  with  an  attack  of  the  "flu. 
This  attack  has  come  at  a  most  unfavor- 
able time,  just  when  he  was  in  the  midst 
of  planning  the  production  of  a  new 
feature  and  exploiting 
Divided." 


'The     House 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1203 


MOULE  A  SUCCESSFUL  THEATRE  MANAGER 

Tom  D.,  Who  Directs  the  Destinies  of  Kunsky's 
Madison,  Detroit,  Has  Had  Wide  Film  Experience 


AMONG  the  ten  theatres  operated 
by  John  H.  Kunsky  in  Detroit  is 
one  having  remarkable  success, 
the  Madison,  due  to  a  certain  extent 
to  its  downtown  location.  However, 
regardless  of  location  or  beauty,  no  the- 
atre would  succeed  unless  it  had  the 
right  kind  of  attractions  week  in  and 
week  out.  And  the  Madison  has  been 
booking  the  right  kind  or  shows.  All 
this  leads  up  to  the  question — well, 
who's  the  manager?  And  so  we  an- 
swer— Tom   D.   Moule. 

Mr.  Moule  up  to  ten  years  ago  had 
spent  10  or  12  years  in  the  commercial 
manufacturing  business  under  Henry  J. 
Brock.  In  1908  Mr.  Brock  disposed  of 
his  manufacturing  interests  and  asso- 
ciated with  Mitchell  H.  Mark,  now  de- 
ceased, establishing  a  circuit  of  picture 
iheatres  in  Detroit,  Buffalo  and  other 
cities.  He  took  Mr.  Moule  with  him, 
and  for  three  years  Mr.  Moule  remained 
in  Detroit  looking  after  Mr.  Brock's 
end  of  the  partnership. 
Made    Efficiency    Head    of    Kinemacolor. 

Mr.  Brock  then  sold  his  theatre  in- 
terests and  went  to  New  York  where 
he  started  the  Kinemacolor  Company. 
He  took  Mr.  Moule  with  him  as  effici- 
ency manager.  He  remained  in  New 
York  three  years,  and  when  Mr.  Brock 
disposed  of  his  Kinemacolor  interests, 
he  accepted  an  offer  made  him  by  John 
H.  Kunsky.  This  brought  Mr.  Moule 
back  to  Detroit,  where  he  was  given 
charge  of  a  number  of  the  Kunsky 
houses. 

When  Mr.  Kunsky  built  the  Alhambra, 
Woodworth  and  Kenilworth  avenues,  he 
selected  Mr.  Moule  to  manage  the  house. 
Mr.  Moule  established  a  high-grade  pol- 
icy, worked  all  kinds  of  special  stunts, 
for  the  children,  high  school  students 
and  older  people,  and  built  up  a  sub- 
stantial patronage  that  has  been  going 
there  ever  since. 

Eighteen  months  ago  he  was  promoted 
to  the  Madison  Theatre — Mr.  Kunsky's 
finest  playhouse,  Broadway  and  Grand 
Circus  Park. 

Made    Feature    of    Music. 

"Music  has  a  great  deal  to  do  with 
the  success  of  a  theatre,"  Mr.  Moule 
said.  "We  made  a  feature  of  music  at 
the  Alhambra  and  we  found  it  brought 
results.  At  the  Madison  we  are  even 
more  particular,  owing  to  the  size  of 
the  theatre,  the  increased  prices  and  the 
larger  attendance. 

"Another  point  to  consider  is  your 
help — you  must  have  people  around 
that  you  can  trust,  that  you  can  place 
faith  and  confidence  in." 

In  addition  to  the  management  of  the 
Madison,  Mr.  Moule  also  has  full 
charge  of  the  Washington,  both  of 
which  are  first-run  picture  houses.  In 
point  of  continuous  service,  Mr.  Moule 
is  the  oldest  house  manager  with  the 
Kunsky  Enterprises. 


Louisville  Man  Ha*  Color  Process. 

Louis  J.  Dittmar,  head  of  the  Majestic 
Amusement  Company,  of  Louisville,  is 
developing  a  patented  process  for  manu- 
facturing naturally  colored  moving  pic- 
tures, in  which  the  colors  are  developed 
in  the  film  by  acid  reactions,  resulting  in 
natural,    and    lifelike    pictures,    without 


the  use  of  artificial  methods.  Mr.  Ditt- 
mar has  been  working  on  this  proposi- 
tion for  several  years,  naving  been  espe- 
cially active  for  the  past  two  years,  dur- 
ing which  period  he  has  spent  a  great 
deal  of  time  in  the  East.  In  connection 
with  his  efforts  along  this  line  the  Louis- 
ville Courier-Journal  recently  carried 
an  interesting  story  dealing  with  Mr. 
Dittmar's  work. 


Wound  Stripes  Admit  Yanks 
to  Shubert  of  Minneapolis 

RETURNED  soldiers  wearing  wound 
chevrons  are  being  admitted  free 
to  any  performance  of  "The  Heart 
of  Humanity"  at  the  Minneapolis 
Shubert     Theatre,     where     the     picture 


Tom   Moule. 

Kunsky's   Right  Hand   Man. 

opened  Sunday,  Feb.  9,  for  an  indefinite 
run. 

James  V.  Bryson,  manager  of  the  Min- 
neapolis Universal  exchange,  who  has 
taken  over  the  Shubert,  which  for  about 
two  months  was  in  the  hands  of  the 
Fox  Film  Corporation,  extended  the  in- 
vitation to  the  war  heroes  through  the 
daily  press. 

A  private  showing  of  the  film  was 
given  at  the  Shubert  recently  for  Red 
Cross  officers,  city  and  county  officials, 
members  of  the  clergy,  newspaper  and 
theatremen  and  other  representative 
citizens  of  -  Minneapolis.  The  house 
was  filled  and  favorable  comment  on  the 
film  was  general. 


Authorizes    Theatre    Inspection    Fees. 

Legislation  authorizing  the  Commis- 
sioners of  the  District  of  Columbus  to 
prescribe  a  schedule  of  fees  to  be  paid 
for  inspecting  moving  picture  shows, 
theatres  and  other  places  of  amusement 
which  are  required  to  have  annual 
licenses  has  been  included  in  the  ap- 
propriation bill  for  the  coming  fiscal 
year,  which   is   now  before  Congress. 

While     the     District     has     heretofore 


made  a  charge  for  such  inspections  and 
insisted  upon  its  payments,  there  has 
been  no  specific  authority  in  law  there- 
for, and  the  question  of  payment  of  such 
fees  has  been  made  the  basis  of  suits 
by  hotel  companies  and  others  whose 
buildings  are  subject  to  inspection.  It 
is  planned,  through  this  legislation,  to 
authorize  the  collection  of  fees  for  in- 
spections, and  it  is  probable  that  Cong- 
ress will  pass  the  measure  with  this 
provision   included. 


Will   Fox,  of  Pathe,   Films   Texas. 

Dallas  and  Fort  Worth,  the  big  North 
Texas  cities  which  are  prospering  from 
the  Texas  oil  development,  are  "having 
their  pictures  took"  with  a  special  view 
of  showing  what  an  oil  boom  means  to 
a  growing  Southwestern  city. 

Will  Fox,  of  Pathe,  is  taking  pictures 
of  the  crowded  oil  exchanges  where 
men  and  women  struggle  to  acquire 
stock  and  is  also  making  night  scenes 
of  the  crowds  of  oil  men,  in  from  the 
fields,  who  throng  the  streets  after 
dark  crowding  the  sidewalks  and  pre- 
senting as  much  bustle  and  activity  as 
in  the  larger  cities  of  the  North  and 
West. 

Mr.  Fox,  after  taking  in  Dallas  and 
Fort  Worth,  will  go  to  the  oil  fields 
proper  and  picture  the  strenuous  ac- 
tivity progressing  amid  the  forests  of 
derricks  and  gushers. 

W.  A.  Robbins  Sees   Metros   in  Making. 

En  route  from  Australia  to  New  York, 
W.  A.  Robbins,  manager  of  the  Co-oper- 
ative Film  Exchange,  Ltd.,  stopped  over 
in  Los  Angeles  long  enough  to  pay  a 
visit  to  the  new  Metro  studios  in  Holly- 
wood. Robbins  was  accompanied  by  his 
wife  and  young  daughter.  The  Co-oper- 
ative Film  Exchange  distributes  Metro 
pictures  throughout  Australia  and  its 
manager  wanted  to  see  them  in  the  mak- 
ing. He  will  be  located  permanently  in 
New  York  as  representative  of  the  ex- 
change. 


Secure    Public    Protest    on    Rental    Tax. 

Thousands  of  Dallas  moving  picture 
show  patrons  have  eagerly  signed  peti- 
tions prepared  by  the  management  of 
the  playhouses  protesting  against  the 
proposed  5  per  cent,  tax  on  film  rentals. 
The  picture  fans,  knowing  that  such 
a  regulation  means  an  increase  in  ad- 
mittance which  is  not  justifiable,  have 
wielded  their  lead  pencils  with  a  vim. 
Petitions  were  held  ready  for  signers  in 
the  lobbies  of  almost  all  local  theatres. 
The  response  was  immediate  and  hearty. 


Making  Picture  of  Texas  Locations. 

The  Texas  Film  Company,  of  which 
Fred  Bockelman  is  manager,  has  start- 
ed filming  a  picture  entitled  "From  Pio- 
neer Days  to  the  Present."  This  picture 
will  show  the  development  of  Texas  un- 
der the  Spanish,  French,  Mexican,  Texas 
Republic,  Confederate  and  United  States 
flags.  The  picture  is  to  be  made  in  var- 
ious historic  parts  of  the  state,  and 
prominent  Texans  are  to  appear  in  it. 


More  Power's  Going  *o  Vladivostok. 

Despite  that  the  war  is  over,  the  cam- 
eragraph  is  still  going  over  seas.  The 
Nicholas  Power  Company  report  an  or- 
der for  immediate  shipment  of  twenty 
cameragraphs  for  the  Siberian  Depart- 
ment Overseas  Branch  of  the  Y.  M.  C.  A. 
at  Vladivostok,  Russia.  This  makes 
fifty-five  in  all  for  this  department. 


1204 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


FILM    BODIES    CLASH     ON    RENTAL    TAX 

Minneapolis  Exhibitors  and  Exchangemen  at  Odds 
on   Protesting  Additional  Levy  on   the  Industry 


MINNEAPOLIS  exhibitors  and  ex- 
changemen clashed  recently  over 
the  question  of  footage  and  rental 
taxes,  and  both  sides  seem  to  be  "up 
in  the  air"  on  the  proposition. 

Following  the  action  of  the  Minne- 
apolis Film  Board  of  Trade,  an  organi- 
zation of  exchangemen,  in  sending  let- 
ters broadcast  to  exhibitors  throughout 
the  territory  urging  them  to  secure  sig- 
natures to  petitions  to  be  sent  to  the 
Ways  and  Means  Committee  of  the 
Senate  at  Washington,  protesting  the 
proposed  5  per  cent,  film  rental  tax, 
the  Theatrical  Protective  League,  a  new 
organization  of  exhibitors,  took  steps 
to  prevent  the  signing  of  such  petition. 

Protective    League's    Letter. 

The  following  letter  was  sent  gener- 
ally to  exhibitors  by  W.  A.  Steffes,  pres- 
ident of  the  Theatrical  Protective 
League : 

"A  petition  has  been  circulated  by  the 
producers,  manufacturers,  and  the  Film 
Board  of  Trade,  through  the  trade  jour- 
nals and  mail  for  you  to  sign  and  secure 
as  many  signatures  as  possible  and  for- 
ward to  Washington  protesting  against 
the  5  per  cent,  rental  tax. 

"Do  not  sign  this  petition  or  forward 
it  to  Washington  until  you  have  re- 
ceived more  definite  information  about 
the  5  per  cent.  tax.  We  know,  pro- 
ducers, manufacturers,  releasing  com- 
panies want  the  bill  killed,  'but  do  we?' 

"You  will  receive  definite  information 
in  regard  to  this  bill  in  a  day  or  two 
from  the  most  progressive  exhibitors' 
organization  in  the  world.  In  the  mean- 
time do  not  send  this  petition." 

Says  Rental  Tax  Replaces  Footage  Tax. 

Mr.  Steffes  said  he  had  information 
that  the  5  per  cent,  tax  was  a  sub- 
stitute bill  for  the  footage  tax  and  that 
exhibitors  preferred  the  rental  tax  to 
the  footage  tax.  This  information,  he 
said,  was  contained  in  the  following 
telegram  from  Harry  Crandall  of  Wash- 
ington : 

"W.  A.  Steffes,  Minneapolis:  Five  per 
cent,  tax  replaces  present  footage  tax. 
Five  per  cent,  tax  has  been  agreed  upon 
by  conferees.  Present  plan  is  to  kill  5 
per  cent,  tax  if  possible  and  let  the  foot- 
age tax  stand." 

Members  of  the  Film  Board  of  Trade, 
learning  of  the  information  received 
from  Crandall,  immediately  telegraphed 
for  definite  information  from  F.  H.  El- 
liott, secretary  of  the  National  Asso- 
ciation. 

Urges    Protests    Be    Filed. 

They  received  the  following  telegram 
contradicting  the  message  from  Cran- 
dall: 

"There  is  no  footage  tax  in  revenue 
bill  now  before  conference  committee. 
A  5  per  cent,  film  tax  substituted  in- 
stead of  footage  tax.  If  we  succeed  in 
killing  5  per  cent  film  tax  there  will 
be  no  tax  remaining  in  the  revenue  bill 
now  before  conference  committee.  Urge 
upon  you  importance  of  sending  wires 
to  representatives  in  Congress  protest- 
ing against  rental  tax  and  requesting 
protests  be  filed  with  members  of  con- 
ference committee.  Quick  action  nec- 
essary. Send  wire  immediately.  Fred- 
erick H.  Elliott." 

Senator  Knute  Nelson,  of  Minnesota, 


wired  the  following  telegram  to  E.  R. 
Pearson,  manager  of  the  Minneapolis 
First  National  Exchange: 

"Revenue  bill  has  now  been  agreed 
upon  by  conferees  and  no  changes  can 
now  be  made  therein." 


E.  G.  Tunstall  to  Manage 

the  Liberty  at  St.  Paul 

EG.  TUNSTALL,  connected  with  the 
Metropolitan  Opera  House  in  St. 
•  Paul  for  the  past  twelve  years, 
has  been  added  to  the  forces  of  Ruben 
&  Finkelstein  and  began  his  new  duties 
as  manager  of  the  New  Liberty  Theatre 
in  St.  Paul  Sunday,  Feb.  9.  Mr.  Tunstall 
will  work  in  conjunction  with  Theodore 
Hays,  manager  of  the  St.  Paul  New 
Garrick.  He  is  widely  known  to  the- 
atregoers of  the   Northwest,  having  for 


E.  G.   Tunstall. 

the  past  two  years  held  the  position  of 
business  manager  and  confidential  aid 
to  L.  M.  Scott,  proprietor  of  the  Metro- 
politan. 

Mr.  Tunstall  summed  up  his  reasons 
for  making  the  change  in  the  statement 
that  "motion  pictures  offer  a  broader 
scope  than  the  so-called  legitimate  field. 
In  addition,  I  am  associating  myself 
with  the  largest  factors  in  the  Middle- 
west  in  the  exhibition  of  motion  pic- 
tures." 

The  moving  picture  business,  how- 
ever, is  not  new  to  Mr.  Tunstall.  He 
has  been  interested  in  several  indepen- 
dent productions,  among  them  being 
"Fighting   in    France." 

Picker  Opens  Office. 

David  V.  Picker,  manager  of  the 
Spooner,  Elsmere  and  Victory  theatres, 
New  York,  has  opened  a  general  office 
in  the  Vanderbilt  building  on  Forty-sec- 
ond street.  Suite  502,  one  of  the  busiest 
offices  in  New  York,  is  where  Mr.  Picker 
is  laying  plans  for  larger  things  in  the 
picture  world. 


tickets  were  being  given  free  by  ex- 
hibitors were  unable  to  attend  the 
shows  because  they'were  without  funds 
with  which  to  pay  the  admission  tax, 
legislation  exempting  such  tickets  from 
taxation  has  been  introduced  into  Con- 
gress by  Representative  Rouse  of  Ken- 
tucky. 

Under  the  terms  of  a  resolution  in- 
troduced by  Mr.  Rouse,  enlisted  men 
of  the  Army,  Navy  and  Marine  Corps, 
and  soldiers,  sailors  and  marines  hon- 
orably discharged  from  service  in  the 
present  war  shall  not  be  required  to  pay 
the  war  tax  now  levied  on  theatre  tick- 
ets when  such  tickets  are  furnished 
otherwise  free  of  all  charge  to  such  en- 
listed or  discharged  men.  The  exemp- 
tion, however,  would  apply  only  to  men 
in   uniform. 


Kentucky  Film  Showman 

Makes  Light  of  111  Luck 

ML.  STOCKLEY,  who  manages  the 
Rex  and  Princess  Theatres,  in 
•  Hopkinsville,  Ky.,  for  the  Cres- 
cent Amusement  Company,  of  Nashville, 
has  been  in  Louisville  arranging  book- 
ings with  the  Big  Feature  Rights  Cor- 
poration for  the  opening  of  the  new 
Princess  Theatre.  The  old  Princess  was 
burned  in  July  while  showing  "My  Four 
Years  in  Germany,"  and  Hopkinsville 
was  given  one  of  the  surprises  of  its 
life  when  "My  Four  Years  in  Germany" 
continued  its  run  the  next  day  at  the 
Rex. 

The  picture  was  drawing  remarkable 
crowds  and  as  soon  as  he  saw  the 
Princess  was  gone,  Manager  Stockley 
didn't  waste  any  time  figuring  what  the 
loss  would  be.  Instead  he  got  on  the 
long  distance  telephone  and  caught 
Manager  Lee  L.  Goldberg,  of  the  Big 
Feature  Rights  Corporation  in  Louis- 
ville. Within  an  hour  another  film  of 
"My  Four  Years  in  Germany"  was  on 
the  way  to  Hopkinsville  and  reached 
Mr.  Stockley  in  time  to  be  shown  the 
next  day. 

Many  Hopkinsville  people  were  in- 
credulous. They  couldn't  believe  that  it 
was  possible  to  have  another  film  on 
hand.  When  they  were  acquainted  with 
the  way  films  are  turned  out  they  rea- 
lized another  point  in  which  the  picture 
screen  surpasses  the  stage.  Mr.  Stock- 
ley  is  a  progressive  manager  who  be- 
lieves in  playing  big  specials  at  25  cent 
prices.  Hopkinsville  is  a  town  of  about 
10,000,  but  he  put  on  "Shoulder  Arms" 
for  two  days  and  "Tarzan  of  the  Apes" 
and  "Italy's  Flaming  Front"  for  two 
days   each. 


Bill  Would  Exempt  Soldiers  From  Tax. 

Following  the  receipt  of  reports  that 
many  of  the  wounded  soldiers  through- 
out   the    country    to    whom    admission 


Educational   Has  New   Publicity  Man. 

E.  W.  Hammons  of  the  Educational 
Films  Corporation  of  America  has  made 
an  appointment  to  his  executive  staff 
in  the  person  of  Walter  H.  Brooks,  who 
comes  to  town  March  1  to  take  charge 
of  the  publicity  department  of  this  con- 
cern. 

Mr.  Brooks  has  been  for  some  time 
past  in  charge  of  the  Y.  M.  C.  A.  Audi- 
torium at  Coatesville,  Pa.,  and  is  thor- 
oughly acquainted  with  conditions  of 
the  trade.  In  occupying  the  publicity 
chair  of  one  of  the  largest  and  most 
prosperous  educational  concerns  he  will 
have  ample  opportunity  to  elaborate  on 
the  importance  of  a  rapidly  growing 
branch  of  the  industry. 


March  1,  1919 


THE    MOVING     PICTURE     WORLD 


1205 


#C^OQ>S9c?Q>?? 


Motion    Picture    Educator 

Conducted  by  REV.  W.  H.  JACKSON  and  MARGARET  I.  MACDONALD 


scs&mi 


New  Premier  Pathescope  Has  Strong  Points 

Which  Have  Appeal  for  New  York  Educators 


Market  streets  and  the  old  Walnut 
Street  Theatre,  statues  of  American 
heroes  are  shown. 


THE   question   of   the   usefulness   of 
the  Pathescope  in  the  school  class- 
room    and     auditorium     has     been 
settled   in   the    minds    of    educators    for 
some    time    past.      It    first    found    favor 
in   schools   by   reason    of   its   portability 
and   also   because  the   film  used  in   it   is 
of    a    slow-burning    variety.      For    two 
or  three  years  past  upward  of  one  hun- 
dred   schools    in    New    York    City    have 
been  using  Pathescopes  purchased  with 
funds   raised   by  the   individual    schools. 
As    a   tribute   to   the    satisfaction    which 
they    have    given    an    improved    model 
known  as  the  new  Premier  Pathescope, 
from    which    all    perceptible    flicker    has 
been  eliminated,  has  been  purchased  by 
the   Board   of   Education   of   New  York 
City  to  the  number  of   sixteen,  and  in- 
stalled in  the  schools.    The  new  machine 
is  capable  of  greatly  reducing  the  speed 
of  the  film,  allowing  a  careful  study  of 
the    subject    under    examination.      This 
attribute  alone  is  one  which  makes  the 
Premier    Pathescope   worthy   of    consid- 
eration.    Boston    and   other   cities    have 
also  taken  advantage  of  the  Pathescope. 
The  Pathescope  Company  of  America 
have  on  hand  some  four  thousand  reels 
of    film   of    which    probably    three    hun- 
dred   are    of    educational    value.      Inter- 
esting   negatives    are    being    purchased 
by  the   company   for   use  in  the   making 
of    prints    at    their    laboratory    in    Long 
Island   City.     They   have   representation 
in   different  parts  of  the  country  which 
makes   it   easy  to   serve   schools   in   the 
more    isolated    districts,    or    in    cities    at 
a    distance    from    the    New    York    head- 
quarters.    In    Pittsburgh,   Buffalo,   Har- 
risonburg,   Chicago,    Philadelphia,    Bos- 


ton, Minneapolis  and  Salt  Lake  City  the 
offices  of  this  concern  can  be  found. 

On  the  occasion  of  a  visit  of  the  writer 
to  the  new  offices  of  the  Pathescope 
Company  of  America,  Willard  B.  Cook, 
t1  r  genial  president,  gave  a  demonstra- 
tion of  the  new  machine's  capabilities, 
contrasting  it  with  those  of  the  old. 
Its  powers  of  illumination,  steadiness  of 
projection,  capabilities  of  being  slowed 
down  on  speed  without  injury  to  the 
quality  of  projection  were  demonstrated 
by  means  of  two  interesting  and  well- 
photographed  subjects,  "The  Hermit 
Crab"  and  "The  Octopus,"  both  of  which 
are  on  the  same  reel.  The  latter  subject 
in  which  we  see  a  boy  taking  a  young 
octopus  from  the  water  is  fascinating. 
In  this  picture  we  are  shown  closeups 
of  the  octopus  which  is  allowed  to  fasten 
its  suckers  to  the  boy's  arm,  after  which 
it  is  made  by  sheer  force  to  relinquish 
its  hold,  affording  a  fine  ilustration  of 
what  it  would  mean  to  be  entrapped 
in  the  folds  of  a  full-sized  specimen. 
These  two  subjects  belong  to  the  etern- 
>ally  youthful  class,  which  while  they 
were  not  made  yesterday  are  imbued 
with  that  fascinating  charm  with  which 
nature   surrounds   unchangeable   facts. 


"Where  the  'Spirit  That  Won'  Was  Born." 

The  Ford-Goldwyn  release  for  Febru- 
ary 17,  "Where  the  'Spirit  That  Won' 
Was  Born,"  gives  a  full  account  of  the 
historical  points  of  interest  about  Phil- 
adelphia. Starting  from  Broad  street, 
Independence  Hall,  the  home  of  Betsy 
Ross,  where  Old  Glory  first  saw  the 
light  of  day,  the  home  of  William 
Penn,    the    Liberty    Bell,    Chestnut    and 


Department  of  Agriculture 
Submits  New  List  of  Films 

TO  prove  that  the  Department  of 
Agriculture  cameramen  have  not 
been  asleep  Don  Carlos  Ellis,  in 
charge  of  the  department's  motion  pic- 
ture activities  at  Washington,  submits 
the  following  list  of  interesting  subjects  : 
"Construction  of  a  Concrete  Silo"; 
"Construction  of  a  Wooden  Hoop  Silo"; 
"Lambs  from  Range  to  Market";  "From 
Wool  to  Cloth"  (3  reels);  "Control  of 
Hog  Cholera"  (2  reels) ;  "Government 
Poultry  Farm  at  Beltsville,  Md."  (4 
reels);  "Milk  and  Honey"  (2  reels); 
"Bituminous  Macadam  Road  Construc- 
tion" (in  Maine) ;  "Cement  and  Concrete 
Tests";  "Concrete  Road  Construction" 
(Virginia)  ;  "Macadam  Road  Construc- 
tion" (Maryland)  ;  "Road  Construction 
and  Maintenance  and  Road  Tests  with 
Traction  Dynamometer";  "Testing  Rock 
to  Determine  Its  Value  for  Road  Build- 
ing"; "National  Forest  as  Recreation 
Grounds,  and  'Bull  Run'";  "Portland's 
Water  Supply";  "Tree  Planting  in  the 
National  Forests";  "Work  of  a  Forest 
Ranger";  "Work  of  the  Forest  Products 
Laboratory";  "Cooperative  Berry  Grow- 
ing in  the  Pacific  Northwest"  (2  reels) ; 
"Poultry  Pests  and  Their  Control"  (2 
reels) ;  "Congressional  Seed  Distribu- 
tion"; "Strawberry  Industry  in  Ken- 
tucky and  Bridge  Grafting  to  Save 
Trees";  "Agricultural  *and  Forest  Re- 
sources of  the  United  States";  "Control 
of  the  Pink  Bollworm  of  Cotton"  (2 
reels)  ;  "Drying  Fruits  and  Vegetables 
in  the  Home";  "Dust  Explosion?"  (a 
technical  reel). 
In  copying  this   list  we  have  avoided 


'Maggie   Pepper 


"East    Lynne    with   Variations." 


Scenes    from    Two    Paramount    Pictures. 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


repeated  subjects  which  appeared  in  a 
similar  list  printed  in  our  issue  of 
September  18,  1918. 

"Brain  Roof*  and  Porticos." 

The  current  release  of  the  Paramount- 
Bray  Pictograph  contains  an  interest- 
ing treatise  on  phrenology  with  Jessie 
Fowler,  Vice-President  of  the  American 
Institute  of  Phrenology  as  chief  ex- 
ponent. Miss  Fowler  shows  the  appli- 
cation of  phrenology  to  everyday  life 
and  shows  how  the  energies  of  a  child 
may  be  guided  in  the  right  direction. 
The  picture  shows  the  seat  of  various 
inclinations,  with  the  head  of  the  crim- 
inal contrasted  with  the  model  head  and 
also  with  the  head  of  average  capabili- 
ties. The  cannibal's  head  is  also  shown 
with  its  receding  forehead  and  prom- 
inent jaw;  and  in  fact  when  Miss 
Fowler's  last  interesting  point  in  the 
discussion  has  been  laid  down  the  spec- 
tator is  almost  convinced  that  he  had 
better  look  to  the  shape  of  his  own  head 
before  proceeding  any  farther. 


"The  Restless  Three." 

One  of  the  most  beautiful  of  recent 
Bruce-Educational  subjects  is  "The 
Restless  Three,"  in  which  Robert  C. 
Bruce  and  his  two  dogs  of  unequal  size 
roam  the  mountains  of  Washington, 
Oregon  and  California.  Mount  Baker, 
Mount  Jefferson,  and  Rogue  River,  Ore- 
gon, are  found  in  the  vicinities  which 
they  visited.  The  Selkirks  of  Canada 
can  be  seen  in  the  distance  from  a  high 
point  in  northern  Washington.  The 
charm  of  the  picture  consists  of  the 
myriad  beautiful  scenes  in  which  lovely 
waterfalls,  mirrored  lakes,  green 
swards  and  icy  mountain  slopes  appear. 
The  interest  is  augumented  by  the  ap- 
parent comradeship  between  the  man 
and  his  dogs. 


"The  Ascent  of  the  Matterhorn." 

The  Burlingham-Sherry  release  en- 
titled "The  Ascent  of  the  Matterhorn" 
was  exhibited  at  the  Rialto  Theatre 
during  the  week  of  February  9,  and  was 
applauded  as  an  illustration  one  of  the 
most  daring  feats  of  mountain  climbing 
ever  attempted.  The  party  is  seen  leav- 
ing Zermatt  and  pursuing  their  course 
over  the  less  precipitous  slopes  of  the 
trail  until  they  come  to  that  almost  in- 
accessible peak  in  the  attempt  to  scale 
which  many  have  lost  their  lives.  Here 
the  party  with  their  trusty  staves  and 
guide  rope  commenced  the  climb  which 
is  replete  with  thrills,  finally  arriving 
in  safety  at  the  summit. 


"Rough  Stuff." 

The  Ford-Goldwyn  release  for  Feb- 
ruary 24  shows  how  carborundum  is 
made.  The  ingredients,  coke,  sawdust, 
sand  and  salt,  are  put  into  a  furnace 
and  heated  together.  After  the  furnace 
has  cooled  the  great  chunks  of  com- 
posed rough  crystals  are  crushed,  mixed 
with  a  liquid  binder  and  either  poured 
into  molds  or  made  into  grind  wheels 
and  other  articles  of  usefulness  by 
means  of  heavy  pressure.  The  ordinary 
knife  sharpeners  which  we  make  use  of 
today,  the  grindstone  in  the  farmer's 
back  yard  or  the  tiny  buzz  wheel  used 
by  the  dentist  on  a  patient's  teeth  are 
made  from  carborundum.  Each  detail 
from  first  to  last  in  the  making  of  the 
carborundum  and  of  various  articles  in- 
to which  it  is  fashioned  is  shown  in  the 
picture. 


Why  Not  Present  School 
Subjects  on  "Unit"  Idea? 

A  CANADIAN  woman  of  practical 
ideas  sends  the  following  sugges- 
tions regarding  the  presentation 
of  educational  subjects  in  schools  in  a 
letter  addressed  to  this  department.  Her 
view  of  the  question,  which  is  as  fol- 
lows, is  well  worth  consideration: 

At  one  time  I  thought  the  classroom  work 
with  pictures  as  a  regular  period  arranged  in 
courses  of  study  was  the  prevailing  idea.  But 
after  visiting  a  large  number  of  schools,  prac- 
tically all  schools  in  Washington,  Idaho,  Utah 
and  parts  of  Montana  and  California,  and 
discussing  the  question  with  teachers  and  prin- 
cipals, also  club  women,  we  have  come  to  the 
conclusion  that  at  present  the  practical  way 
is  presenting  a  subject  as  a  "unit."  By  unit 
I  mean  assembling  such  films  on  a  subject  as 
will  give  a  good  rounded  idea  visually  of  that 
subject.  For  instance,  a  travelogue,  showing 
location,  scenery,  industries,  customs,  etc.,  so 
that  the  pupils  would  form  a  fair  idea  of  the 
country,  as  though  having  visited  it,  and  be 
awakened  as  to  the  further  study  of  the  place. 

We  find  that  in  towns  of  1,200  to  4,500  prac- 
tically every  one  wishes  to  see  the  pictures. 
If  the  school  does  not  have  a  machine  tl.es 
rent  the  local  motion  picture  house.  The  samt 
is  very  good  advertising  for  the  theatre  man 
as  it  often  gets  people  out  who  have  lost,  or 
perhaps  never  had,  the  "movie  habit."  In 
cities  of  over  4,500  the  schools  either  have  a 
machine  or  the  club  women — and  they  are  very 
keen  for  better  pictures — arrange  to  put  on 
the  pictures  under  their  auspices.  They  have 
suggested  that  they  take  this  means  of  equip- 
ping a  school  or,  as  I  put  it,  a  Civic  Center 
entertainment  room. 

I  believe  that  at  present  motion  pictures  are 
so  in  their  infancy  that  young  as  well  as  older 
people  appreciate  this  form  of  education. 
Could  subjects  be  thus  arranged,  I  am  confi- 
dent of  that  part  of  our  country  on  the  Pacific 
Coast  and  in  the  Middle  West  that  I  could 
keep  any  number  of  films  working  constantly. 
I  see  no  reason  why  it  would  not  work  every- 
where excepting  possibly  in  the  very  large 
cities.  However,  I  would  not  except  San  Fran- 
cisco and  Seattle,  as  both  places  are  anxious 
for  just  such  a  service. 


Robert  Christian  Andersen 
Has  Signed  with  Universal 

ROBERT  CHRISTIAN  ANDERSEN, 
who  has  recently  scored  a  hit  with 
photoplay  followers  by  his  work 
as  Paul  Patricia,  second  son  of  the 
Canadian .  widow  who  gave  five  sons 
to  the  cause  of  democracy,  in  "The 
Heart  of  Humanity,"  has  just  signed  a 
contract  to  appear  in  Universal  pictures 
for  two  years.  Mr.  Andersen,  though 
a  motion  picture  actor  for  four  and  a 
half   years,   won   a   permanent   place   in 


the    hearts    of    film     fans     as     "M'siett 
Cuckoo"  in  "Hearts  of  the  World." 

Mr.  Andersen  was  born  in  Denmark 
in  1890,  came  to  America  eight  year* 
ago  and  after  spending  three  years  in 
Canada  came  to  the  United  States  where 
he  took  up  motion  picture  work  at  the 
D.  W.  Griffith  studios.  "Intolerance," 
"The  Lamb"  and  "Double  Trouble"  with 
Douglas  Fairbanks  were  among  the 
first  features  in  which  Mr.  Andersen 
appeared.  "Hearts  of  the  World"  and 
"The  Heart  of  Humanity"  followed. 
Mr.  Andersen  will  leave  New  York  for 
Universal    City    shortly. 


Miles  Theatre,  Detroit, 

Introduces  Supper  Show 

HOW  to  catch  up  the  slack  periods 
in  the  days's  showing  is  a 
problem  which  long  has  both- 
ered exhibitors.  By  slack  periods 
is  meant  those  hours  in  the  day  when 
ordinarily  people  do  not  go  to  the 
theatre — between  5  and  7  o'clock  in  the 
evening  or  between  luncheon  and  mati- 
nee time. 

Many  exhibitors  accept  this  problem 
and  try  to  solve  it  by  running  a  con- 
tinuous performance  from  10  in  the 
morning  until  late  at  night.  The  man- 
agement of  the  Miles  Theatre  in  De- 
troit, however,  has  worked  out  a  definite 
plan.  The  Miles  has  just  started  a  "sup- 
per show" — a  special  performance  with 
special  attractions  between  5  and  7 
o'clock  P.  M.  This  innovation  is  a  re- 
sult of  new  working  hours  adopted  by 
several  industrial  and  mercantile  con- 
cerns in  Detroit,  whereby  a  large  sec- 
tion of  the  city's  working  population 
is  now  free  after  4:30  in  the  afternoon. 

But  the  theatre  does  not  stop  with 
merely  holding  a  special  show.  It  gives 
*them  special  attractions — and,  because 
of  the  unusual  hour  of  the  performance, 
has  these  attractions  as  strong  as  pos- 
sible. The  Miles  has  just  signed  for  the 
William  Fox  Excel  Pictures,  to  be 
shown  exclusively  at  the  "supper  show." 

For  the  matinees  and  regular  evening 
performances,  the  theatre  shows  the 
William  Fox  Victory  and  Standard  Pic- 
tures. With  the  supper  show  ending  at 
7  o'clock,  and  an  entirely  new  program 
booked  for  the  regular  evening  perform- 
ance, it  has  been  found  that  many  of 
these  who  attend  the  supper  show  re- 
turn an  hour  later  for  the  regular  even- 
ing performance. 

It  has  been  suggested,  as  a  result  of 
the  success  of  the  Miles  Theatre  experi- 
ment, that  theatres  in  towns  where 
places  of  business  close  early  could 
profit  by  the   Miles   experience. 


Robert  C.  Andersen. 


Bayard   Veiller   Writes   for   Universal. 

Substantiating  its  recent  statement  that 
jis  stars  would  be  provided  with  stories 
by  well-known  authors  during  1919, 
Universal  has  purchased  an  original 
story  by  Bayard  Veiller  for  Priscilla 
Dean's  next  special  attraction.  Mr. 
Veiller  ranks  high  among  present  day 
playwrights,  his  "Within  the  Law"  and 
"The  Thirteenth  Chair"  being  among 
the  most  successful  stage  dramas  of 
the  past  decade.  The  story  Mr.  Veil- 
ler has  written  for  Miss  Dean  is  the 
first  he  has  submitted  for  motion  pic- 
ture production  direct.  The  title  of 
the  play  has  not  been  given  out  but  it 
is  known  that  it  deals  with  the  trials 
of  two  crooks,  a  man  and  a  woman,  who 
reform  and  find  trying  to  live  an  honest 
life   difficult   indeed. 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1207 


Advertising  for  Exhibitors 

Conducted  by  EPES  WINTHROP  SARGENT 


tmTB&MUMX  Ml  JMlMt  MUMtM(  7m^UMU^JB^JSgU*gJMUaS(  WlSMMLML  MUM MZL  MTM1) 


Raff  Stuff. 

RALPH  RUFFNER  sends  in  some  pub- 
licity for  "Shoulder  Arms"  to  show 
the  difference  between  line  and  half 
tone  for  daily  paper  use.  This  is  one  of  the 
points  brought  up  by  Ruff  at  the  now 
famous  talk  before  the  A.  M.  P.  A.  The 
half  tone  is  so  muddy  that  it  can  barely 
show  the  outlines  of  Chaplin's  face.  The 
line  is  partly  benday  and  yet  it  comes  out 
strong  and  clean.  It  did  not  require  exhibi- 
tors to  prove  Ruff's  point  in  part,  for  no  one 
who  handles  advertising  will  contend  for 
a  moment  that  the  average  newspaper 
gives  good  results  even  from  coarse 
screen  cuts,  but  there  is  a  vast  difference 
in  the  half  tones  themselves,  in  the  paper 
stock  for  the  day's  run,  in  the  ink,  press 
room  temperature  and  a  dozen  other 
things,  all  of  which  have  a  direct  bearing 
upon  the  result.  We  would  not  say  that 
no  half  tones  are  wanted;  indeed  some  ex- 
hibitors will  demand  half  tones  and  feel 
themselves  handicapped  if  these  are  not 
supplies,  but  other  things  being  equal,  the 
combination  of  line  and  benday  assuredly 
does  give  better  results  ninety-nine  times 
in  a  hundred  and  the  publicity  staffs  will 
most  greatly  aid  their  exhibitors  by  sup- 
plying line  or  line  and  benday  in  prefer- 
ence to  half  tone  work. 

Splashed  on  Tarzan. 
The  Hippodrome,  Herrin,  111.,  took  a 
five  fulls  for  The  Romance  of  Tarzan,  em- 
ploying a  cut  which  might  have  been  bet- 
ter printed  since  other  displays  have 
shown  the  same  cut  to  advantage.  No  ad- 
ditional selling  talk  is  used.  We  think 
that  the  date  might  have  been  made 
smaller  as  well  as  the  scale  of  admissions. 


-=fcs 


THURSDAY  &  FRIDAY 

DEC  26  &  27 


•rf  «y.i 


**..    ROMANCE 


%   »■.&&:,<#  TARZAN 


The 
r*  primeval  nun  And  his  modern  i 

1       idst  jungle  wilds  and  palace* 


ADMISSION 


CkUr.a 
WvTu 

T*.l 


A  Five  Fulls  for  "The  Romance  of  Tar- 
zan,"   in    Which    Much    Good    Space 
Goes    to    Waste. 

to  let  in  some  type  talk  supplementing 
the  supplied  matter.  Presumably  Tarzan 
of  the  Apes  was  shown  at  the  Hippodrome, 


and  if  it  was,  then  some  type  talk  about 
the  success  of  the  first  section  would  have 
helped  to  sell  the  second.  There  was  so 
much  material  supplied  by  the  First  Na- 
tional on  this  subject  that  there  was  no 
lack  of  good  copy.  It  is  something  to  get 
a  quarter  in  a  small  town,  even  for  a  big 
release,  and  it  must  be  remembered  that 
there  was  a  time  when  southern  Illinois 
was  regarded  as  the  worst  amusement 
territory  in  the  whole  of  the  United 
States.  The  Hippodrome  evidently  be- 
lieves in  advertising,  for  the  Christmas 
announcement  was  a  four-tens,  running 
rather   full.      The   small   town   papers   are 

ll  "  ■  il 


Spend  Your  Christmas  Afternoon 


AT 


THE 


Hippodrome  Theatre 

Herrin,  Illinois 

AND  SEE 

Charlie  Chaplin 

In  Second  Million  Dollar  Picture 

"SHOULDER  ARMS" 

Three  Reels 

Also  MARGUERITE  CLARK  in 
"Rich  Man  and  Poor  Man" 

Show  Begins  at'2:00  Jf»-  M. 


A  Four-Tens  with  Plenty  of  Room  in 
Which  to  Advertise   the  Night  as  Well. 

usually  generous  in  their  reckoning  and 
this  really  drops  ten  and  a  half  inches. 
It  is  a  good  example  of  straight  typeset- 
ting in  which  the  printer  aims  to  get  out 
a  well-balanced  advertisement  rather  than 
to  give  proper  value  to  the  lines.  For 
example,  the  name  of  Miss  Clark  is  worth 
more  space  than  the  name  of  the  town, 
yet  she  gets  36  point  as  against  48  for 
"Herrin,  111.,"  which  could  have  gone  in  a 
ten  point  as  well  and  certainly  did  not 
need  to  be  higher  than  an  eighteen  point. 
Since  there  are  no  descenders,  the  line 
would  have  had  an  eighten  point  value 
and  yet  have  used  but  twelve  points  of 
space.  The  "at"  in  the  second  line  is  also 
out  of  proportion  as  is  the  "three  reels." 
The  space  given  this  could  better  have 
been  thrown  to  Chaplin's  name  in  a 
larger  face,  while  the  million  dollar  pic- 
ture line  could  have  been  cut  to  give  more 
display  to  the  five-reeler.  In  advertising 
Chaplin,  the  name  and  the  title  are  im- 
portant. The  billing  can  go  as  well  in  an 
eight  or  ten  point.  From  a  printer's  point 
of  view  this  advertisement  is  well  set,  but 
to  a  showman  there  is  a  waste  of  a  lot  of 
space.  Presumably  there  was  an  evening 
performance  as  well  as  a  matinee,  and 
this  fact  should  have  been  announced. 
There  was  plenty  of  room. 

Cuts   and    Mats. 
Most  companies  advertise  cuts  or  mats 
of    the    various    cuts    and    newspaper    dis- 
plays they  offer  exhibitors.    Arthur  James, 
of  Metro,  went  far  beyond  this.    He  ascer- 


tained the  papers  having  casting  boxes 
and  using  electrotyped  pages,  and  the 
number  is  so  few,  in  comparison  with  the 
number  of  publications,  that  the  mat 
service  is  limited  in  its  field.  We  were 
ourselves  surprised  at  the  small  number 
of  papers  able  to  use  mats,  but  Mr.  James, 
having  a  direct  interest,  took  the  trouble 
to  find  out  and  to  know  whether  to  send 
cuts  or  mats  as  needed. 

The  Right  Angle. 
Sydney   B.    Dawson,   of  the   Erie,   Hugo, 
Okla.,  gets  the  right  angle  on  this  depart- 
ment when  he  writes: 

Naturally  any  one  who  sends  in 
sample  advertisements  reads  your  de- 
partment and  therefore  become  so  ex- 
pert that  it  leaves  nothing  for  you  to 
criticise. 

"We  imagine  that  it  is  a  regular  pic- 
nic for  you,  when  you  get  a  bunch  of 
rank  stuff,  so  we  are  enclosing  some 
small  town  ads,  that  should  keep  you 
busy  for  a  while. 

We  ask  you  to  crack  right  down  and 
fire  both  barrels,  though  in  self  de- 
fense want  to  state  that  the  writer  is 
the  organist  and  that  advertising  is  a 
side  line  of  his  so  he  admits  without 
argument  that  he  is  an  amateur. 

In  the  Moving  Picture  World  of  Dec. 
7  you  romped  all  over  some  small  town 
birds,  but  just  the  same  yours  truly 
got  more  dope  out  of  that  romping 
than  he  did  out  of  all  of  those  A-l 
ads  that  are  100%  pure,  so  am  send- 
ing this  along  as  it  might  help  some 
other  lowly  gink  as  well  as  give  him- 
self a  boost. 

It  is  not  always  the  boss  who  makes 
the  best  advertiser,  and  we  have  good 
work    from    other    musicians    and    projec- 


ERIE  THEATRE 


TODAY 

CARUSO 

\l\    t'ofSIN" 


TOMORROW 

"Sporting  life 


ERIE  THEATRE 


TODAY 

WALLACE    REID 

TOO    MANY    MILLIONS- 


TOM  OBBOW 

Carlyle Blackwelltind Ei'.lyn  Gredy 
-wrmr.   THK   II!  Ul 


"UNDER    FDl  R    FL 


A  Two  Sevens  and  a  Two  Eights  for  a 

Small  House,  Both  of  Which 

Are  Rather  Too  White. 

tionists.  Advertising  is  largely  a  gift,  and 
when  a  man  gets  too  expert  he  la  apt  to 
become  technical  and  lose  the  spirit  which 
really  gives  lift  to  the  displays.  This  Is 
often  proven  in  the  case  of  the  big 
agencies  where  typographical  work  and 
illustration  replaces  real  selling  argu- 
ment. The  samples  Mr.  Dawson  sends  are 
pretty  much  alike.  We  reproduce  two  of 
them,  one  a  double  eight  and  the  other  a 
sevens.  Both  are  open  to  the  suggestion 
that  there  might  be  more  ink  used  to  ad- 


L208 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


vantage.  Of  course  in  a  small  town  the 
advertisements  are  more  carefully  read 
than  in  the  cities,  but  even  in  the  small 
towns  it  is  a  good  plan  to  trust  to  dis- 
play types  to  catch  the  man  in  a  hurry. 
It  is  better  to  have  too  much  selling  talk 
than  too  little,  but  a  combination  of  sell- 
ing talk  and  display  is  better  still.  One 
display,  not  reproduced,  is  a  two  twelves, 
purporting  to  be  a  letter  from  the  former 
kaiser.  It  starts  off  well  along  these 
lines: 

A   Letter   from   Kaiser  Bill. 

Somewhere  in  Holland. 
To  Der  Citizens  of  Hugo: — 

I  vas  licked  and  vant  to  tell  some 
Americans  how  bad  what  I  feel  al- 
ready, and  my  insides  informationer 
tells  me  dat  der  principal  reason  why 
I  was  licked  is  der  36th  division  vat 
vas  composed  mit  some  Hugo  fellows 
vat  vas,  is  and  alvays  vill  be  some 
vighters,  zo  I  write  to  tell  you  how 
unlucky  I  am  and  how  lucky  you  are. 
But  lets  don't  talk  about  how  unlucky 
I  am — it  makes  me  feel  like  a  piece 
of  sweitzer  cheese  mit  out  any  holes 
in  it,  and  you  know  dey  put  der  holes 
in  it  for  ventilation,  but  just  think 
how  lucky  you  are.  Vy?  You  have 
the  Erie  theatre  to  go  to  and  me  I 
had  Holland  to  go  to,  but  now  I  am 
not  so  sure,  it  may  be  some  place 
that  is  spelt  like  Holland,  but  then 
fink  of  de  music  you  have  when  you 
go  to  the  Erie  Theatre  while  me  I  am 
ashamed  to  tell  you  what  they  sing 
to  me.  Now  just  look  vat  you  have 
to  see  at  the  Erie  next  week.  Dere  is 
Monday — Wallace  Reid  in  "Too  Many 
Millions."  It  is  based  upon  the  novel, 
"Someone  and  Somebody,"  by  Porter 
Emmerson — a  comedy-drama  of  a 
young  man  who  inherits  forty  mill- 
ions. 

It  will  be  seen  that  the  letter  drops 
out  of  character  in  the  last  lines.  It  runs 
straight  English  for  several  paragraphs, 
and  then  drops  back  into  dialect  for  the 
close.  Now  the  chief  value  of  that  letter 
would  be  to  have  the  film  descriptions  in 
dialect,  for  the  descriptions  are  what  the 
house  is  taking  two  twelves  to  get  over, 
and  they  won't  stick  if  they  are  out  of 
keeping  with  the  rest.  The  reader  will 
skip  down  to  the  next  dialect  paragraph, 
and  the  effort  is  partly  wasted.  Mr.  Daw- 
son will  find  it  very  easy  to  learn  to 
mark  his  copy  for  display  with  a  little 
practice,  and  Picture  Theatre  Advertising 
will  help  him  a  lot  if  he  has  a  copy. 
Using  more  display,  and  using  it  intelli- 
gently, will  probably  help  business.  We 
wish  he  would  try  it  and  report — with 
samples.  But  meantime  note  what  he 
says  about  the  help  he  got  from  the 
criticisms  of  small  town  stuff.  Send  yours 
in  even  if  it  is  not  good.  You  do  not  have 
to  have  your  name  used  if  you  do  not 
wish.  You  can  keep  the  name  off  and 
still  help  yourself  and  the  other  fellow 
a  lot. 

All  Type. 

Here's  how  C.  H.  Bayer,  of  the  Opera 
House,  Leighton,  Pa.,  got  away  with  a  half 
page  for  "Cleopatra"  when  he  had  no  cuts. 
He  does  not  explain  why  he  had  no  cuts 
when  there  is  such  a  plentiful  supply  of 
stunning  cuts  to  be  had,  but  he  made 
panels   serve   instead   of  cuts  and   offers   a 


The  Grandest  Achievement  and  Adv 


m  Dramatic  and  Spectacular 


Presentation  in  All  the  History  of  the  Stage 

CLEOPATRA 

William  Fox's- Magnificent  Spectacle  Presenting  THEDA  BARA. 


tr  eesTs  you 

■IIMM  at  2.30         tic 
.tnlnq.  0  M.  1        3V 


LKHIGHT0N    OPERA    HOUSE' 

Monday   and  Tuesday,   Dec.   16th   and    17th 


very  good  argument.  The  Leighton,  by 
the  way,  had  just  celebrated  its  eleventh 
anniversary;  which  is  going  some  for 
these    changeful    days. 

In   Reverse. 

The  Tudor,  Atlanta,  Ga.,  gets  out  a 
very  good  reverse  cut  in  a  five  tens  for 
Modern  Love.  The  press  work  is  good — 
which  helps  much — but  the  display  was 
made  fool-proof  through  the  use  of  lines 
large  enough  to  show  up  even  through 
poor    press    work.      The    display    combines 


A   Good   Reverse  Cut   from   the   Tudor, 
Atlanta. 

selling  talk,  an  attractor  scene  cut  and  a 
clever  idea  in  cupid  holding  up  a  pair  of 
lovers  at  the  opposite  side  of  the  space, 
all  working  well  with  the  title.  Reverse 
cuts  are  good  when  they  are  large  enough, 
but  there  is  too  often  a  tendency  to  turn 
to  the  reverse  to  gain  prominence  for  a 
space  too  small  to  look  well  in  regular 
type,  and  in  such  cases  the  space  shows 
up  in  the  sense  that  you  can  see  that  there 
is  something  there,  but  the  lettering  is  so 
small  that  it  cannot  be  read  save  with  ef- 
fort, and  most  persons  will  not  make  the 
effort.  The  Tudor  has  the  right  idea  and 
gets  the  lines  high  enough  to  be  read  with 
ease.  It  is  simple  in  appearance,  and  yet 
under  the  seeming  simplicity  there  is  real 
art  and  advertising  understanding. 

Another   Reverse. 

Here  is  an  inch  and  a  quarter,  double 
column  from  a  Los  Angeles  paper  where 
the  main  title  is  trusted  to  make  the 
reader    puzzle    out    the    rest.      If   the    sur- 


Kn&bHHKaJ*^! 

RMAHfcEET 

An  All-Type   Half  Page  for  "Cleopatra," 
from  the  Opera  House,  Leighton,  Pa. 


An    Inch   and   a   Quarter   Double  Column 
Reverse    from    Los    Angeles. 

render  of  the  German  fleet  interested  you 
(and  probably  it  did)  then  you  looked  at 
the  rest,  but  the  title  and  the  house  signa- 
ture stood  out  so  that  you  could  get  that 
part  at  a  single  glance.  The  mortised 
"now"  gives  special  emphasis  and  is  the 
most  prominent  word  in  the  space.  The 
dramatic  feature  is  dismissed  in  a  couple 
of  eight  point  lines  requiring  the  use  of 
a  glass  to  read  clearly,  but  apparently  the 
feature  was  thrown  in  with  the  surrender 
pictures.  Certainly  the  latter  had  the 
greater  pull.  It  is  a  reduction  from  a 
cross  page  strip  where  it  looked  all  right. 

With    Stock   Cuts. 

Here  is  a  page  from  a  Montreal  paper 
carrying  a  display  for  "The  Lure  of  the 
Circus."  Apparently  it  is  made  up  of  stock 
cuts  or  possibly  from  the  cuts  left  behind 


by  some  regular  circus,  which  suggests 
that  probably  every  small  town  paper  in 
the  country  has  some  old  cuts  leftvbehind 
by  circus  agents,  and  perhaps  other  ad- 
vertisers can  get  the  loan  of  these  for  the 
Universal    serial,    for    the    Fred    Stone    re- 


f 


m  Coming  Next  Week 


The    Greatest    Film    Show    on    Earth 

Eddie  Polo 


In   the   latest    and    ereatci 
Univetul  Serial 


EILEEN  SEDGWICK 
MOLLIE  MALONE 
CHARLES  HILL  MA1LES 


The  Lure 
of  the 
Circus" 


First  Showing  in  Montreal  at  th 

f-Jolman  Theatre  v?sz 


y 


tl.^K   I9-:0-21j! 


Second  Showing  at  the 

Midway  Theatre  lass .*% 


A  Page  Exchange  Advertisement,  Hooked 

Up  with   the   First   Runs   in   Which 

Most    of    the    Illustrations 

Are    Stock   Cuts. 

lease  and  other  circus  pictures.  This 
makes  a  more  showy  page  than  one  made 
up  of  cuts  from  the  regular  press  supply 
and  will  attract  far  more  attention.  The 
idea  is  good  enough  to  be  remembered. 
And  most  small  papers  not  only  carry  a 
lot  of  dead  circus  cuts  but  a  lot  of  other 
material  you  can  get  the  loan  of  and  can 
use  to  advantage  now  and  then.  Have  a 
chat  with  the  foreman  some  day  and  see 
what  you  can  dig  up.  There  is  a  tie-up 
on  this  page  with  the  first  and  second  run 
houses.  In  the  present  day  of  the  serial 
it  seems  a  far  cry  back  to  the  time  of  the 
first  serial,  Vitagraph's  Life  of  Washing- 
ton, released  in  parts  of  one  reel  a  week 
for  five  weeks. 

For    thirty-sixes. 

The  Hill  Theatre,  Newark,  offered  free 
admission  to  all  women  who  ■were  perfect 
thirty-sixes  when  Mabel  Normand  in  the 
play  of  that  title  was  showing.  And  one 
of  the  days  was  a  holiday,  at  that,  which 
takes  some  nerve  on  the  part  of  Johnny- 
Mack.  And  to  save  Mr.  Mack's  blushes 
he  had  the  box  office  girl  pass  on  the 
thirty-sixes. 

Flu  Talk. 

E.  P.  Coe  does  so  well,  all  that  he  does 
that  you  expe#ct  him  to  handle  the  influ- 
enza situation  nicely,  and  he  does.  In  a 
recent  program  of  the  Theatre  Louisiana. 
Baton  Rouge,  he  encloses  a  slip  of  which 
we  reproduce  one  side.  The  other  repro- 
duces an  editorial  from  a  New  Orleans 
paper  and  adds  the  Copeland  statement, 
which  has  been  reprinted  in  these  columns 
before.  And  Doctor  Copeland's  remarks 
are  not  purely  ornamental.  They  are  con- 
firmed by  several  physicians.  The  Coe 
editorial    follows: 

AN  OUNCE  OF  COURAGE  IS  WORTH 

A  TON  OF  FEAR. 
Working    on    that    Theory    New    York 
City's    Eminent    Health    Officer    Re- 
fused  to  Close   Churches,   Schools  or 
Theatres. 

Dr.  Royal  S.  Copeland,  president  of 
the  Board  of  Health  in  America's  larg- 
est city,  and  most  congested  city, 
where     any     epidemic     has     the     best 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1209 


chance  in  the  world  to  spread  and 
where  the  most  correct  measures  of 
prevention  are  always  taken,  what  did 
Dr.  Copeland  do?  Took  every  precau- 
tion of  course,  which  is  the  light  of 
combined  medical  and  municipal  ex- 
perience he  deemed  necessary.  But 
there  was  one  thing-  he  refused  to  do; 
one  action  which  he  saw  to  be  more 
harmful  than  helpful,  and  all  the  hul- 
labaloo and  panic  of  other  cities  never 
budged  him.  He  would  not  close  the 
theatres. 

The  head  of  the  greatest  health  de- 
partment said  then  and  he  says  now: 
"If  managers  see  that  health  rulings 
are  obeyed,  one  is  as  safe  or  safer  in 
a  large,  well  ventilated  theatre  as  in 
a  hospital." 

Time  has  proven  Dr.  Copeland  right; 
look  at  the  figures  New  York  City's 
death  rate  (U.  S.  Govt.  Figures)  was 
3.9  per  M.  All  other  large  cities  which 
closed  up  tight  4  to  7  per  M. 

See  how  light  New  York  escaped — 
how  the  biggest  city  was  also  the 
safest. 

Dr.  Woods  Hutchinson,  a  medical 
authority   of  national  repute,   says: 

"Quarantines  and  closing  public 
places,  especially  modern,  sanitary, 
well  ventilated  theatres,  is  a  relic  of 
barbarism  and  does  not  an  earthly  bit 
of  good." 

And  after  all  it's  plain  common 
sense  that  a  sick  person  goes  home  or 
to  a  hospital,  not  to  a  theatre,  there- 
fore your  chances  of  meeting  a  "flu" 
patent  are  undeniably  less  in  a  thea- 
tre than  on  the  street  or  even  in 
homes.  Furthermore  modern  picture 
theatres  are  cleaned  and  sprayed  daily 
with  a  germicide  and  a  current  of  air 
is  forced  through  them  before  business 
is  begun  for  the  day.  Is  your  home 
so  treated? 

It's  a  plain  fact,  when  you  consider 
prejudice,  that  you  are  safer  in  a  well 
ventilated,      sanitary      theatre — where 
the  air  is  saturated   with   a   germicide 
and   a   place   sick   people   do   not   nat- 
urally go — than  most  any  other  place 
in  a  city  you  can  name. 
Don't  wait  until   the   flu  is  over.     Fight 
it  now.     Reassure  your  people.     But  work 
on   the   right   lines.     Don't   antagonize   the 
board    of    health    needlessly    in    your    ap- 
peals.     That    has   been   done   in    too    many 
instances. 

At  the  Dayton. 
Compare  these  two  displays  for  the  Day- 
ton Theatre,  Dayton,  Ohio.  One  is  three 
tens  and  the  other  four,  but  entirely  apart 
from  the  additional  width,  the  larger  dis- 
play is  much  the  better  because  it  uses 
type      instead      of      hand      lettering.      The 


smaller  is  not  only  hand  drawn,  but  some 
of  it  is  in  italic  and  the  sloping  letters 
are  still  harder  to  read.  That  last  title, 
which  has  been  set  in  type,  stands  out  like 
a  ray  of  sunshine  in  a  darkened  room.  For 
the  New  Year  week  the  Dayton  switched 
to  get  the  crowd  on  Sunday,  again  on 
New  Year's  Eve  and  a  third  time  on  New 
Year's  day,  breaking  some  more  records 
by    this   astute    stunt. 

Two  Good  Ones. 

Here  are  two  capital  displays  from  the 

Stillman,  Cleveland,  for  "Virtuous  Wives." 

One    is    four    elevens    and    the    other    two 

thirteens.       The    latter    runs    in    a    white 


ANITA 
STEWART 


atouous 

WIVES 

K7/A  JOit  Out  reWe  hko 
J  benefit  per/emuntv 

EJwinAnlm     Cenwrtearle 

Oc-rfe  Sl.-w-.rt 


A    Two    Thirteens    and    a    Four    Elevens 
from  the  Stillman,  Cleveland,  O. 

margin  all  the  way  around.  Both  are 
better  than  usual,  and  the  small  portraits 
at  the  bottom  of  the  narrow  space  show 
up  better  than  the  reproduction  suggests, 
though  they  are  a  bit  small  for  the  best 
effect.  Tint  is  not  to  be  recommended, 
however,  unless  the  press  work  is  above 
the  average,  or  the  cut  will  mud  in. 
Where  you  are  assured  fair  press  work, 
a  tint  display,  for  a  change,  is  a  good 
idea,  though  nothing  can  equal  a  well-laid 
advertisement  such  as  that  on  the  right. 
Enlarged. 

The  Baltimore  Sun  has  enlarged  its 
photoplay  department  to  two  pages  in  the 
Sunday  issue.  Evidently  the  local  houses 
feel  the  need  of  giving  proper  support,  for 
the  advertising  space  is  considerably  en- 
larged. 

Black   and  White. 

Harry  Pomeroy,  of  the  Holman,  Mon- 
treal, sends  in  a  very  nice  four  eights  for 


ran 


Fttim  cseate;t 
eKFACTB 

A-   J     i   VI  Jean  in 

-vtal    nory 

rani    lAanttd    actor    nas 

Kaioed  a  irurr-vh  tn.it 

I   ;  r'.TtOiat  ef 

I  i  en  as  l*« 
■ctit  type  of  entrinal 
BOWti  no  follow  him 
through  many  changes 
ontil  at  tlie  mayor  of  a  vtl 
r;e  he  is  tailored  and  re 
ipecte-1,  and  here  ha  glees 
op  ill  that  another  may 
no",  suffer  for  his  original 


r/ft-the  *bcuftonte — 

^^BEGINNING  TUESDAY^*53 
TOftTlVE  DAYS. 

WiLLi&M 


\Ef  MI/HftABLEf 


^At "the  &cu/£dJi_s 

SUNDAY^  MONDAY-TUESDAY^WEDNESDAV 


rmut> 


'  THE 

MYSTERY  GIRL" 

Geo  Bur  IvKalcaK-oni  OeliJritfrJ  Rornin-E 

71&*;  Crown  levekfpria&rr papers- 
£*£>  MiaiaW PraurelT  erclper  fiohts 
CcuomU  torlu>U-l pamiafty' MrS. 
Mil*.  qpLOunes  cfCiel/U.  fi,ilr 

tkeir  plotr  iiui  aimr  i  brute - 

iwuuii  ethel  clam-ton  at  keij  best  i 

aWlc/jorcue.  "TUt  Official 

CoMeesdy-  U)as- E<r»iew< 

VftTll  HMJVCMAS'  SPECIAL  MOCOAM  or  MuSIC 
rci  cevST  oachctstoa 


"HARD  TACK" 


m 


rrieSr-  •o-rii-g 

-■■*■:  u 


"The  Wildcat  of  Paris,"  but  he  makes  the 
common  mistake  of  calling  it  "Wild  Cat 
and  not  Wildcat.  A  wild  cat  is  a  house 
cat  gone  wrong,  but  a  wildcat,  without  a 
space,  has  always  been  a  creature  of  un- 
tamed impulse.  It  seems  a  small  thing, 
but  it  makes  a  lot  of  difference  to  sensitive 


FRIDAYS 
vSAttfRDl 


Priscilla  Dean 


THE  WILD  CAT  OF  PARIS 


EDDIE  POLO  IN 

"THE  LURE  OF  THE  CIRCUS" 

HUB  J  OH  AND    MM  SYMPHONY  FIVE 


A   Two   Eights   in   Which   the   Black  and 

Whites   Are    Effectively   Handled 

by   the   Holman,   Montreal. 

ears.  A  football  on  a  barn  roof  may  be  a 
high  ball,  but  you  cannot  persuade  a 
thirsty  man  that  it  is  a  highball.  It's 
the  same  way  about  cats.  From  the  prev- 
alence of  this  error  we  imagine  that  the 
film  title  is  split,  but  even  at  that  It 
would  be  better  to  improve  on  the  pro- 
ducer if  he  doesn't  know  any  better. 


Picture 
Theatre 
Advertising 

By    EPES    WINTHROP   SARGENT 

Conductor  of  Advertising  for  Exhibitors  In  the 
Moving   Picture  World 


a 


A  Three  and  a  Four  Tens  from  Dayton,  Ohio,    in    Which    the    Superiority    of 
Type  Setting     Is  Clearly  Apparent. 


TEXT  BOOK  AND  A  HAND  BOOK,  a 
compendium  and  a  guide.  It  tells  all 
about  advertising,  about  type  and  type- 
setting, printing  and  paper,  how  to  run 
a  house  program,  how  to  frame  your 
newspaper  advertisements,  how  to 
write  form  letters,  posters  or  throw- 
aways,  how  to  make  your  house  an 
advertisement,  how  to  get  matinee 
business,  special  schemes  for  hot 
weather  and  rainy  days.  All  practical 
because  it  has  helped  others.  It  will 
help  you.  By  mail,  postpaid,  $2.00. 
Order  from  nearest  office. 


MOVING  PICTURE  WORLD 

516   FIFTH    AVENUE,   NEW   YORK 

Schiller    Building:.    Chicago,    111. 
Wright  &  Callender  Building-,  Los  Angeles,  Cal. 


1210 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


rfi 


^C^oq^R  cxzryt 


Projection  Department 


Conducted  by  F.  H.  RICHARDSON 


ffi 


!MUMUMLU^U^UMUMC;MU^JUMU»^UjrfCJ!rft  TmmJMLteBL  MMMMMl 


Dear  Projectionists: 

I  am  flat  on  my  back  in  the  hos- 
pital. A  committee  of  saw-bones 
held  a  session  over  me  and  decided 
that  there  was  something  wrong 
with  my  gizzard  and  then  they  pro- 
ceeded to  take  me  apart  and  make  a 
few  adjustments.  They  got  me  to- 
gether again  O.  K.  and  told  me  to 
stay  in  bed  for  a  few  weeks  and  be 
quiet. 

It's  mighty  hard.  You  know  me, 
but  I'm  feeling  fine;  so  if  you  don't 
hear  from  me  for  a  while  you'll 
know   why. 

Yours  faithfully, 

F.  H.  RICHARDSON. 


As  to  Non-Flam  Film. 

The  editor  is  in  receipt  of  a  communica- 
tion from  our  good  friend  DeVry,  presi- 
dent The  DeVry  Corporation,  Chicago,  Il- 
linois, which  company  manufactures  that 
excellent  suitcase  projector  the  "DeVry," 
containing  some  newspaper  clippings  con- 
cerning the  deplorable  fire  in  a  Pittsburgh 
exchange  recently,  in  which  several  were 
killed  and  injured.  DeVry  asks  this  perti- 
nent question:  "Don't  you  think  the  least 
the  S.  M.  P.  E  can  do  is  to  encourage  the 
adoption  of  non-flam  film"? 

The  question  raised  is  not  an  easy  one 
to  answer.  The  editor  of  this  department 
is  obliged,  in  dealing  with  a  matter  of  this 
kind,  to  very  carefully  remember  that  he 
is  only  an  editor,  insofar  as  what  he  may 
say  is  concerned.  He  is  obliged  to  abso- 
lutely forget,  for  the  time  being,  that  he 
has  friends  on  either  side  of  what  amounts 
to  a  very  decided  and  rather  bitter  contro- 
versy, though  that  such  a  fight  Is  on  is  not 
generally  known  to  the  industry  at  large. 
In  short  he  must,  so  far  as  he  Is  able,  as- 
sume the  judicial  frame  of  mind,  which  is 
presumed  to  know  neither  friend  or  foe, 
but  to  weigh  only  the  facts. 

In  the  first  place,  while  the  Pittsburgh 
holocaust  Is  to  be  deeply  regretted,  we  do 
not  stop  fast  railway  trains  because  there 
is  an  occasional  accident,  and  film  fires  in 
which  there  has  been  loss  of  life  have,  all 
things  considered,  been  very  infrequent — 
so  much  so  as  to  be  almost  negligible.  More 
people  have  died  in  any  one  of  several 
spoken  drama  theatre  fires  than  have  been 
killed  in  all  the  film  fires  of  this  country 
put  together  since  the  industry  began. 
More  people  are  killed  in  almost  any  one 
summer  Sunday  by  automobiles  than  have 
been  killed  in  this  country  by  film  fires  in 
the  past  five  years.  During  the  past  month 
almost  as  many  people  died  of  the  "flu"  in 
the  block  in  which  the  editor  lives  as  have 
been  killed  in  film  fires  in  this  country  in 
five  years.  So,  after  all,  the  Pittsburgh 
fire,  while  deplorable,  is  perhaps  not  so 
bad  when  we  compare  it  with  events  of 
every  day  life  as  we  live  it.  So  much  for 
Pittsburgh. 

And  now  as  to  the  non-flam  matter. 

This  resolves  itself  into  a  question  and 
two  very  natural  divisions,  viz.:  films  for 
non-theatre  use  and  films  for  theatre  use. 


Of  the  questions,  the  first  seems  to  be: 
Is  there  available  a  non-flam  film  stock 
which  would  prove  acceptable?  to  which 
the  answer  is,  or  seems  to  be  as  follows: 
There  is  available  non-flam  film  stock,  of 
French  make,  which,  according  to  those 
using  it  here  in  the  United  States  and 
Canada,  does  not  shrink,  and  which  will 
last  about  75%  as  long  as  the  regular  in- 
flammable stock  now  in  general  use.  There 
is  no  reason  to  suppose  that  non-flam  stock, 
quite  the  equal  of  and  really  superior  to 
the  European  article,  could  not  be  produced 
in  this  country  were  there  sufficient  de- 
mand for  it.  The  next  question  is  price, 
and  this  seems  to  mean  an  advance  of 
perhaps  as  much  as  two  cents  per  foot. 
It  is  not,  however,  unreasonable  to  sup- 
pose that  some  reduction  would  come  with 
largely  increased  production.  On  the  other 
hand  it  seems  rather  unlikely  that  the 
price  would  be  as  low  as  that  of  common 
stock.  Adoption  of  non-flam  stock  would 
therefore  apparently  compel  the  industry 
to  face  a  horizontal  rise  of  at  least  one 
and  perhaps  two  cents  per  foot,  as  well 
as  a  decreased  life  efficiency  of  about  26%. 
It  therefore  follows  that  the  total  in- 
crease in  cost  of  raw  stock  would  be  heavy. 
Aside  from  this  there  apparently  is  noth- 
ing against  the  non-flam  proposition,  and 
it  might  even  be  claimed  that  decreased 
life  would  be  a  blessing  in  disguise,  in 
that  it  would  prevent,  to  some  extent  at 
least,  the  too-long  use  of  "junk."  So  much 
for  the  question. 

Let  us  now  examine  into  the  reasons 
favoring  adoption  of  non-flam.  Concretely 
the  answer  is,  to  prevent  fires.  Where? 
In  studios,  in  exchanges,  in  theatres,  in 
homes,  schools,  hospitals,  churches  and 
other  places  of  assemblage  and  where 
films  are  used  for  business  purposes. 

The  studio  risk  may,  the  editor  thinks, 
be  dismissed  as  negligible.  The  exchange 
risk  is,  on  the  other  hand,  due  to  causes 
which  probably  will  never  be  entirely 
overcome,  but  the  theatre  risk,  so  far  as 
concerns  anything  outside  the  projection 
room  itself,  is  rapidly  becoming  of  very 
little  importance,  since  theatre  projection 
rooms  are  now  practically  all  thoroughly 
fireproof,  and  theatre  audiences  have  be- 
come reasonably  well  educated  to  the  fact 
that  at  the  very  worst  some  smoke  is  all 
that  they  have  to  fear  from  a  projection 
room  fire.  Whether  or  no,  under  these  con- 
ditions, we  would  be  justified  in  asking 
the  motion  picture  industry  to  assume  an 
added  burden  in  cost  of  raw  stock  amount- 
ing to  at  least  a  very  heavy  Increase  in 
production  cost,  with  the  item  of  durabil- 
ity of  stock  at  least  something  of  a  prob- 
lem, is  at  the  very  least  decidedly  doubt- 
ful. If  serious  danger  to  theatre  audiences 
still  existed  I  would  promptly  say  that 
anything  which  would  eliminate  that  dan- 
ger and  not  be  absolutely  prohibitive  In 
manufacturing  cost  ought  to  be  adopted 
without  question.  But  to  saddle  the  In- 
dustry with  even  a  substantial  increase  in 
production  cost,  merely  to  eliminate  dan- 
ger to  exchanges,  which  they  themselves 
can  practically  eliminate,  is  something 
else  again.  For  that  reason  if  the  editor 
was  obliged  to  voice  an  opinion  one  way 
or  the  other  it  would  be  that  until  non- 


flam  stock  can  be  had  at  substantially  the 
same  price  we  pay  for  inflammable,  and  of 
substantially  the  same  durability,  there 
is  not  sufficient  reason  found  in  fire  dan- 
ger, as  applied  to  the  theatrical  end  of 
things,  to  justify  the  change.  But  this, 
mind  you,  is  merely  the  editor's  individual 
view,  and  it  applies  to  the  theatrical  end 
of  things  only. 

When  we  come  to  examine  into  the  other 
fields  of  activity  in  the  motion  picture  in- 
dustry we  find  a  very  different  state  of 
affairs.  For  instance,  to  the  use  of  films 
in  schools,  churches,  homes,  etc.,  and  for 
business  purposes.  This  field  requires  very 
different  treatment,  because  the  machines 
may  be  and  all  too  often  are  used  in  a 
non-fireproof  room  of  a  non-fireproof  tene- 
ment building,  in  which  many  families 
may  be  housed;  in  a  costly  home  which 
an  accident  might  raze  to  the  ground;  in 
a  factory  building  which  contains  perhaps 
hundreds  or  even  thousands  of  workmen 
and  women,  as  well  as  much  inflammable 
material;  in  a  school  where  may  be  con- 
gregated hundreds  of  young  children,  sus- 
ceptible to  panic;  in  a  church,  or  even  in 
a  hospital  in  which  are  helpless,  bed- 
ridden patients.  And  not  only  are  films 
projected  in  these  various  places  without 
any  fireproof  enclosure,  but  often  with 
open  reels  of  film  lying  about,  left  there 
by  a  criminally  careless  man  in  charge  of 
the  apparatus.  That  the  machine  itself 
may  be  enclosed  in  a  small  fireproof  casing 
is  not  sufficient,  for  two  reasons.  First, 
conceding  the  possibility  that  the  fire  it- 
self might  be  confined  by  such  casing,  the 
smoke  could  not,  and  smoke  creates  panic, 
especially  when  it  bolls  out  of  a  small  box 
in  huge  volumes  right  in  the  midst  of  an 
audience.  Second,  no  casing  of  the  pro- 
jection mechanism  and  lamp  can  prevent 
possibility  of  fire  to  open  reels  of  film  ly- 
ing beside  the  machine,  as  the  editor  has 
seen  them  in  a  room  containing  hundreds 
of  children.  Also  the  non-professional  ma- 
chine is,  more  often  than  not,  in  charge  of 
a  man  of  little  no  no  experience. 

This  is  the  state  of  affairs  as  It  exists. 
No  one,  so  far  as  known,  disputes  the  fact 
that  the  use  of  inflammable  film  for  non- 
theatrical  places  or  In  places  where  a  fire- 
proof inclosure  (within  the  modern  mean- 
ing of  that  term,  which  includes  ample- 
means  for  carrying  off  the  smoke)  is  in- 
advisable, not  to  say  dangerous.  There  are, 
however,  two  distinct  factions  in  the  mat- 
ter of  method  for  eliminating  this  danger. 
One  would  attempt,  by  legislature,  to  for- 
bid the  manufacture  or  sale  of  inflamma- 
ble film  stock  for  motion  pictures.  The 
other  would  allow  the  use  of  inflammable 
films  in  theatres  and  other  places  where 
an  approved  fireproof  projection  room  is 
in  use,  but  compel  the  use  of  non-flam 
"safety  standard"  stock  on  all  projectors 
other  than  professional,  by  equipping 
them  with  special,  narrow  width  sprockets, 
capable  of  carrying  only  the  special  non- 
flam  standard  adopted  by  the  Society  of 
Motion  Picture  Engineers. 

That  is  the  situation  at  present,  as  fair- 
ly as  the  editor  is  able  to  present  it.  To- 
friend  DeVry  (for  while  compelled  to  dis- 
agree with  him  as  applies  to  the  adoption- 
of  non-flam  for  theatrical  use  under  pres- 
ent conditions,  the  editor  still  sincerely 
hopes  he  will  not  forfeit  his  friendship) 
I  can  only  say  no  in  answer  to  his  ques- 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1211 


tion,  modified  by  a  suggestion  that  we 
should  demand  of  the  film  stock  manufac- 
turers that  they  continue  experiments 
looking-  to  the  elimination  of  the  present 
objections  to  non-flam  stock  for  general 
use,  because  when  they  can  supply  an 
adequate  quantity  of  non-flam  stock  of 
of  substantially  equal  durability,  at  sub- 
stantially the  same  price  charged  for  or- 
dinary stock,  the  editor  will  heartily  join 
In  demanding  its  use  for  all  purposes.  At 
present  we  simply  do  not  believe  the  very 
slight  danger  involved  in  the  use  of  in- 
flammable stock  for  theatrical  purposes, 
of  for  other  purposes  where  the  condi- 
tions of  use  are  the  same,  would  justify 
the  exchange  of  non-flam  at  such  heavy 
cost. 


Looks    Slighty    Good. 

J.  T.  Reney,  Winnipeg,  Manitoba,  who 
is  a  member  of  Local  Union  299,  and  who 
has  been  33  months  in  France,  sends  in 
what  looks  like  a  mighty  practical  little 
device,  made  at  present  only  for  the  Pow- 
ers projector.  He  describes  it  as  follows: 
"After  three  months  in  France  I  am  back 
in  the  projection  room.  My  first  job  was 
in  this  house,  where  first  run  pictures  are 
shown,  and  I  am  still  here.  Thought  I 
was  through  with  the  war,  but  to  my  sur- 
prise when  the  first  first-run  film  was  well 
started  the  familiar  r-r-r-r-r-r  of  the 
machine  gun  started.  What  the  dev —  Oh, 
I  remember!  It's  the  emulsion  sticking  to 
the  tension  shoes!  Same  old  Trouble.  I 
made  a  search  through  back  numbers  of 
the  department,  discovering  that  several 
ideas  and  some  'film  waxers'  had  been 
presented  during  my  absence.  Tried  some 
of  them,  but  they  were  not  satisfactory. 
They  either  do  not  cure  the  trouble  or  are 
not  practical.  One  never  knows  at  what 
instant  the  emulsion  trouble  will  start, 
and  when  it  does  stick  it  is  too  late  to  use 
waxers.  Well,  to  boil  matters  down  I  made 
many  experiments  and  the  device  I  am 
sending  you  for  inspection  and  test  is  the 
result.  It  has  passed  the  experimental 
stage.  Have  had  them  in  use  for  several 
months.  They  are  used  in  Saskatchewan 
and  Manitoba  Censor  projection  rooms, 
where  new  films  are  run  every  day.  The 
famous  chain  of  Allen  theatres,  controlling 
some  thirty  houses,  use  the  device  in  all 
their  projectors,  and  have  found  it  to  be 
the  right  thing.  The  device  is  at  present 
made  for  the  Powers  projectors  only, 
though  I  am  experimenting  in  the  design 
of  one  for  other  makes  of  projector.  Aside 
from  the  relief  to  projectionists  using 
first-run  film,  the  device  will  conserve  film 
life  and  thus  reduce  the  overhead  expense 
of  the  industry.  As  you  know,  the  emul- 
sion adhering  to  tension  shoes  very  often 
plows  deep  and  does  great  damage  by 
weakening  the  film  at  its  weakest  point, 
which  is  the  point  where  practically  all 
the  strain  comes.  The  parafine  and  bees- 
wax advised  by  some  just  simply  will  not 
work  except  under  certain  conditions,  and 
it  is  impossible  to  successfully  use  the 
same  waxing  composition  in  all  projection 
rooms  or  in  all  climates.  The  temperature 
must  be  considered.  A  composition  which 
would  give  entire  satisfaction  in  the  city 
of  Phoenix,  Arizona,  where  the  mercury  in 
the  thermometer  tries  to  climb  out  the 
top  of  the  tube  would  have  about  the 
same  effect  as  rubbing  the  film  with  a 
piece  of  wood  here  in  Manitoba  n  winter, 
whereas  the  composition  suitable  for  us 
here  would  quickly  become  a  squashy 
mess  down  in  Phoenix.  I  have,  however, 
found  three  different  compositions  to  an- 
swer all  practical  purposes.  They  are  easy 
to  make,  and  60  cents  worth  will  last  a 
full  year  for  houses  running  ten  hours  a 
day,  unless  the  composition  it  deliberately 
wasted.  Even  if  the  composition  be  rubbed 
on  the  picture  Itself  it  will  not  show  on 
the  screen.  Some  ready-made  composition, 
a  mould  for  making  more  and  full  Instruc- 
tion, accompany  each  Auto-Waxer.  Ex- 
periments have  proved  that  where  there  is 
excessive  projection  speed  and  the  Auto- 
Waxer  is  used  there  is  decided  improve- 
ment   in    results.     Picture    is    much    more 


steady  and  damage  to  film  is  lessened.  The 
same  is  true  when  running  junk  film. 

"Now,  Brother  Richardson,  I  ask  that  you 
give  the  Auto-Waxer  a  fair  test,  and  would 
remind  you  that  to  get  results  it  must  be 
set  to  work  when  starting  a  first-run  film. 
Don't  start  the  waxer  working  after  emul- 
sion starts  to  deposit.  It  won't  remove  the 
deposit,  though  no  more  will  gather.  De- 
vice is  patented  in  the  U.  S.  and  Canada. 
It  is  sold  with  full  guarantee  to  give  satis- 
factory results.  Otherwise  its  price  will 
be  refunded." 

I  have  given  this  matter  considerable 
space  because  the  device  appears  on  the 
face  of  it  to  be  thoroughly  practical.  It 
is  designed  to  fit  inside  the  upper  magazine 
at  the  fire  trap.  Two  sticks  of  composi- 
tion are  made  to  bear  on  the  film  track 
at  will  of  projectionist.  Pressure  of  com- 
position may  be  instantly  altered  or  the 
device  put  out  of  action  at  will.  The  idea 
of  different  composition  for  different  cli- 
mates is,  in  my  judgment,  absolutely  cor- 
rect. It  is  the  thing  which  goes  far 
toward  commending  the  device  to  practical 
men.  I  do  not  need  to  test  the  device  inso- 
far as  its  theory  and  operation  be  con- 
cerned. 


Easily   Answered, 

S.  P.  Stevenson,  Mt.  Vernon,  New  York, 
asks: 

"If  you  possibly  can  will  you  kindly 
answer  the  following  questions:  (A) 
Where  can  I  find  a  reliable  school  which 
teaches  motion  picture  machine  operating? 
(B)  How  long  does  it  take  a  person  of 
average  intelligence  to  become  proficient 
as  an  operator?  (C)  What  is  cost  of 
course?  (D)  Is  the  supply  of  this  particu- 
lar class  of  labor  greater  than  the  de- 
mand? (E)  What  is  the  maximum,  mini- 
mum and  average  salary? 

"Certainly  I  can  answer  all  your  ques- 
tions but  one  at  least  fairly  well.  (A) 
There  ain't  no  such  animal.  They  all 
promise  very  much  more  than  they  can 
perform.  No  school  could  possibly  make  a 
competent  projectionist  under  one  year, 
and  I  very  much  doubt  if  it  could  be  done 
in  that  time.  (B)  Depends  on  what  defini- 
tion you  give  the  term  "proficient."  A 
year  would  certainly  be  little  enough 
under  the  very  best  conditions.  (C)  Don't 
know.  (D)  Yes,  very  much  in  excess  of 
the  demand  in  the  matter  of  those  claim- 
ing to  be  projectionists,  but  there  is  a  lack 
in  high  class  projectionists.  But  on  the 
other  hand  the  pay  is  not  sufficient  to 
induce  men  to  strive  to  excel,  nor  is  proper 
encouragement  given  them  to  do  so.  (D) 
Hard  to  say.  Five  thousand  dollars  per 
year  is  the  maximum,  but  only  one  man 
gets  that.  Projectionists  unions  are  in- 
clined to  base  pay  on  the  "hour"  (which 
perhaps  may  be  very  convenient,  but  tends 
to  place  the  projectionist  very  firmly  in 
the  "labor"  class)  instead  of  inststing  on 
a  weekly  base.  Personally  I  think  the  plan 
ill-advised.  The  maximum,  outside  of  one 
man  is,  so  far  as  I  know,  85  cents  per 
hour.  The  average  Is  very  much  less  in- 
deed— probably  under  $25  per  week.  What 
the  minimum  is  I  do  not  know — probably 
about  $10  per  week  now. 

My  advice  to  you,   friend   Stevenson,   is, 


if  you  are  determined  to  become  a  pro- 
jectionist, to  get  the  following  books,  viz.: 
The  Handbook  for  Managers  and  Opera- 
tors, 700  pages,  Moving  Picture  World,  516 
Fifth  avenue,  New  York  City.  Price  $4. 
It  is  the  standard  text  book  on  projection. 
The  Hawkins  Electrical  Guides,  ten  vol- 
umes, Theodore  Audel  Company,  72  Fifth 
avenue.  New  York  City,  $1  down  and  $1 
per  month.  Having  done  this  gets  a  Job 
as  projectionist's  assistant  in  some  good 
theatre.  Then  work  and  study  hard.  If 
you  change  theatres  once  or  twice  to  get 
the  benefit  of  training  by  different  men 
and  watch  procedure  in  different  projec- 
tion rooms,  you  should  be  competent  In 
one  year.  Of  course  there  are  many  who 
have  qualified  after  a  fashion,  in  much 
less  time,  and  with  little  study,  but  they 
are  not  competent.  They  merely  "get  by" 
after  a  fashion. 


And    Now    Let's    All    Kick    Ourselves. 

It  is  really  funny  how  a  badly  needed 
thing  will  kick  around  underfoot  for 
years,  until  some  one  picks  it  up,  looks 
it  over  and  puts  it  to  use.  I  well  remem- 
ber how,  when  I  lived  in  Victor,  Colorado, 
many  years  ago,  there  was  a  deep  ditch 
right  in  the  center  of  the  business  heart 
of  town,  where  some  prospector  had 
"trenched  on  a  lead,"  but  gave  it  up.  For 
many  months  we  jumped  over  that  in- 
fernal trench,  cursed  it,  fell  in  it  and 
barked  our  shins  and  threatened  to  have 
it  filled  up.  But  one  day  a  chap  more  in- 
quisitive than  the  rest  of  us,  climbed 
down  with  a  shovel  and  pick  and  dug 
down  about  two  feet  deeper.  The  Gold 
Coin  mine,  one  of  the  great  bonanzas  of 
the  Cripple  Creek   District,   resulted. 

For  years  we  have  been  looking  for  a 
practical  change-over  plan  which  would 
be  simple,  practical,  easily  applied  and 
stop  film  punching.  We  have  mulled  it 
over  and  almost  had  a  caniption  fit  (what- 
ever that  is)  over  it.  We  had  almost 
given  it  up  as  hopeless.  And  now  comes 
E.  S.  Porter,  of  the  Precision  Machine 
Company,  and  seems  to  solve  the  whole 
matter,  bing,  just  like  that!  He  proposes 
to  apply  a  simple  number  recorder,  such 
as  every  speedometer  has,  to  the  upper 
sprocket  so  that  it  will  register  1  for 
every  foot  of  film  passing  through  the 
machine.  The  thing  is  simplicity  itself. 
The  projectionist  sets  the  recorder  at  "O" 
when  the  reel  starts.  When  it  is  done  he 
records  the  footage  on  a  card,  and  sets 
the  recorder  to  "O"  again,  for  the  next 
reel.  Suppose  the  first  reel  shows  960 
feet  to  changeover  point.  Alright!  Next 
run  he  knows  when  the  recorder  shows 
960  it  is  time  to  switch;  also  he  knows 
that  when  900  feet  have  run  it  is  time  to 
light  the  second  arc,  so  it  will  get  going 
in  time  for  the  change.  Simple  as  A,  B,  C, 
is  it  not?  The  recorder  will  be  attached 
to  the  upper  sprocket,  geared  to  register 
at  every  fourth  turn  of  the  sprocket.  It 
will  also  stop  the  continual  opening  of 
the  upper  magazine  door  to  see  how  near 
the  end  is.  Great  stuff!  And  now  why  in 
the  name  of  the  Great  Horned  Toad  didn't 
you  and  I  think  of  so  entirely  obvious  a 
thing  as  this  long,  long  ago?  Answer 
me  that,  Mr.  Man. 


Hurray!  Goin'  to  Pull  a  Big-  One! 

Huh,  been  turning  your  noses  up  at 
"Richardson's  light  ray  dope"  and  "Rich- 
ardson's diverging  beams,"  haven't  you — 
that  is,  some  of  you!  Been  sneering  at 
Griffiths,  too,  haven't  you?  And  when  you 
didn't  sneer  you  just  laughed,  didn't  you? 

Well,  you  can  now  go  way  back  in  your 
little  corner,  sit  down  in  dense  shadow 
and  eat  humble  pie,  meanwhile  ruminating 
on  the  unwisdom  of  trying  to  discredit 
that  which  you  do  not  understand. 

For  this  department,  being  a-weary  of 
the  idle  talk  of  those  of  small  understand- 
ing, finally  concluded  to  have  certain 
measurements  made  which  would  settle 
the  matter  once  and  for  all,  and  to  have 
them    made    by    laboratories    whose    con- 


1212 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


elusions  would  just  simply  have  to  be  re- 
spected, even  by  the  most  confirmed  doubt- 
er in  the  business.  The  work  was  done  by 
two  separate  laboratories,  so  that  one 
could  be  checked  against  the  other,  and 
thus  set  at  rest  any  possibility  of  error. 
The  work  is  now  complete,  all  but  final 
arrangement  and  analysis  of  the  results. 
1  have  examined  same,  and  it,  even  to  the 
astonishment  of  those  making  the  tests, 
bears  out  every  contention  of  Brother  Grif- 
fiths and  this  department  as  to  the  diver- 
gent light  ray  beyond  the  aperture,  and 
literally  tremendous  losses  if  errors  are 
made  in  the  optical  system  of  the  projec- 
tor, as  to  focal  length  of  condenser,  dis- 
tance from  condenser  to  aperture  and  di- 
ameter of  projection  lens.  It  proves  the 
lens  charts  to  be  founded  on  correct  prin- 
ciples. It  absolutely  proves  our  position 
to  have  been  correct  from  start  to  finish, 
insofar  as  applies  to  the  optical  train  of 
the  projector.  Moral:  He  laughs  best  who 
laughs  last. 


Self-Supporting:   Automobile   Trips. 

Guy  H.  Fenn,  Owosso,  Michigan,  pro- 
poses the  time  honored  stunt  of  taking 
unto  himself  an  automobile  trip  over  the 
country  and  making  same  pay  for  itself 
by  means  of  giving  moving  picture  shows. 
After  setting  that  fact  forth  he  says: 

"(1)  Where  can  a  suitable  projector  be 
found?  It  would  have  to  be  capable  of 
operating  from  automobile  batteries,  and 
of  course  be  easily  handled.  (2)  Where 
can  the  best  sort  of  film  be  obtained?  My 
thought  is  that  a  two  or  three-reel  fea- 
ture, a  single-reel  travelogue  and  a  one 
or  two-reel  comedy  would  be  about  the 
right  balance.  (3)  Can  such  an  outfit  be 
obtained  at  a  price  that  will  enable  a 
three  months'  trip  to  be  self-supporting, 
granting  that  common,  ordinary  horse 
sense  is  used  in  securing  audiences,  inter- 
est and  depreciation  being  only  items  to 
be  charged  against  the  outfit.  (4)  Is  there 
anything  that  has  come  to  your  notice,  in 
the  experience  of  others,  that  is  fundi- 
mentally  wrong  with  the  idea?" 

I  shall  take  the  liberty  of  answering  the 
questions  in  irregular  order.  (4)  Nothing 
much,  except  that  experienced  showmen 
have  tried  the  stunt  many  times,  and  only 
a  comparatively  few  have  made  it  "go," 
and  the  further  fact  that  you  very  evi- 
dently are  not  a  showman  and  apparently 
know  nothing  whatever  about  the  busi- 
ness. Would  you  expect  to,  without  any 
previous  knowledge  of  the  grocery  busi- 
ness, expect  to  pick  out  one  of  the  very 
hardest  grocery  propositions  you  could 
find,  and  make  a  success  of  it  on  a  three 
months'  trial?  There  is  an  absurd  notion 
among  the  uninitiated  that  all  one  has  to 
do  is  get  a  conveyance,  a  light  source,  a 
projection  machine  and  some  films,  pitch 
one's  "tent"  in  a  small  town  and  every 
one  will  immediately  flock  to  the  "show" 
(which  more  often  than  not  will  be  a  "holy 
show")  and  pay  in  good  money  for  very 
problematical  entertainment.  Sounds  real 
good,  but  friend  novice  fails  to  understand 
several  very  important  points,  not  the 
least  of  which  is  that  the  small  town  resi- 
dent is  not  accustomed  to  going  to  shows 
and,  strange  as  it  seems,  he  fails  to  ma- 
terialize, except  for  a  portion  of  the 
younger  ones.  Friend  novice  also  runs 
into  bad  weather,  breakdowns  and  trouble 
galore.  After  it  is  all  over  he  usually  is 
a  very  much  sadder  and  probably  a  con- 
siderably wiser  man,  but  he  is  left  to  won- 
der how  it  all  happened.  (3)  None  but  the 
Creator  Himself  could  answer  that.  See 
answer  to  No.  4.  (1).  Can't  be  done, 
brother.  The  automobile  battery  does  not 
exist  which  would  supply  current  to  run 
a  seven-reel  show,  with  a  picture  of  the 
size  you  would  have  to  use.  (2)  Your  pro- 
gram is  all  right,  except  that  I  know  of 
no  "two  or  three-reel  features."  Features 
are  mostly  five  to  eight  reels  in  length. 
Tf  you  are  determined  to  tackle  so  hard 

a   game   I   would   advise   you   to No,   I 

won't  be  responsible  for  advice  in  a  propo- 
sition of  that  sort,  except  to  let  it  re- 
ligiously   alone. 


Setting:  the  Shutter. 

R.  M.  McCaleb,  Eccles,  West  Virginia, 
wants  instructions  for  setting  the  shutter. 
He  says: 

"Have  an  Edison  Model  D  projector  with 
which  I  used  a  two-wing  shutter,  but  as 
a  three-winger  is  recommended  for  D.  C. 
I  ordered  one  of  them,  which  same  fails  to 
give  the  satisfaction  the  two-winger  did. 
If  there  is  any  difference  in  method  of 
setting  the  two  types  of  shutters,  please 
advise.  The  only  way  I  know  is  to  set  the 
wing  so  that  it  has  made  half  its  travel 
when  the  pin  is  at  the  bottom  of  the  star, 
or,  in  other  words,  when  the  intermittent 
has  completed  half  its  movement.  I  may 
be  wrong  in  this.  Please  explain.  Why  is 
it  the  wing  of  the  three-winger  is  not  as 
wide  as  the  wing  of  a  two-winger?" 

In  order  to  handle  anything  intelligently 
it  is  absolutely  essential  that  the  underly- 
ing principles  governing  its  action  be 
clearly  understood.  I  shall  explain  the  un- 
derlying principles  on  which  shutter  action 
is  based  very  briefly.  I  would  earnestly 
recommend  that  you  send  four  dollars  to 
the  Moving  Picture  World  and  get  the 
"Handbook  for  Managers  and  Operators," 
a  700  page  book,  which  is  the  recognized 
standard  text  book  on  projection.  You  can 
then  study  shutter  action  (pages  469  to 
476-  inclusive)  and  get  a  comprehensive 
understanding  of  the  whole  matter.  That 
one  thing  alone  should  be  well  worth  the 
price  of  the  book  to  you. 

The  function  of  the  revolving  shutter, 
no  matter  whether  it  be  an  inside  or  an 
outside  or  a  two  or  three-wing  shutter,  is 
to  cut  the  light  off  from  the  screen  \vhile 
the  film  is  in  motion — being  pulled  down 
by  the  intermittent.  If  this  were  not  done, 
for  reasons  which  it  would  require  too 
much  space  to  set  forth  here,  white  ob- 
jects in  the  picture  would  in  greater  or 
less  measure  obliterate  adjoining  dark  ob- 
jects, and  as  a  consequence  there  would  be 
white  streaks  up  and  down.  These  streaks 
are  called  travel  ghosts.  They  show  when- 
ever the  light  reaches  the  screen  when  the 
film  is  moving,  except  when  the  light  is 
very  weak.  This  being  true,  it  is  neces- 
sary that  the  main  blade  of  the  shutter  be 
wide  enough  to  cut  the  light  off  the  screen 
while  the  film  is  moving.  Anything  in  ex- 
cess of  this  means  waste  light;  anything 
less  means  travel  ghost.  With  this  in 
mind  you  will  see  that  you  must  so  set 
your  shutter  that  the  main  blade  (widest 
one)  just  barely  cuts  off  the  light  at  the 
instant  the  film  (intermittent)  begins  to 
move.  Probably  your  best  method  will  be 
as  follows:  Loosen  shutter  so  that  you 
can  revolve  it  on  shaft  by  pulling  slightly. 
Set  machine  so  that  the  intermittent 
sprocket  is  just  ready  to  move  and  then 
revolve  the  shutter,  holding  mechanism 
stationary  by  its  flyweel  in  the  direction 
it  normally  runs  until  you  think  the  light 
ray  is  almost  covered.    Now  put  in  a  film 


Projection  Experience 

MOTION    PICTURE 

HANDBOOK 

For   Manager*  and   Operators 
By    F.    H.    RICHARDSON 

The  recognized  standard  book  on  the  work  of  pro- 
tection. Complete  descriptions  and  Instructions  on 
all   leading   machines  and  projection  equipment. 

There  isn't  a  projection  room  in  the  universe  In 
which  this  carefully  complied  book  will  not  save  its 
purchase  price  each  month. 


Buy  It  Ttday 


{4  the  Copy,  postpaid 


MOVING    PICTURE    WORLD 

516  Fifth  Avenue.  New  York  City 
Schiller  Building,  Chicago,  III. 

Wright  &  Callander  Bldg.,  Lot  Angeles,  Cal, 
To  save  time,  order  from  nearest  office. 


having  a  black  and  white  title  (white  let- 
ters on  black  ground)  and  project  it.  If 
there  are  streaks  of  white  up  or  down  stop 
the  machine  and  move  the  shutter  slight- 
ly forward  in  the  direction  it  runs  and  try 
again.  When  the  streaks  disappear  you 
have  the  shutter  right.  Of  course  there  is 
very  much  more  to  the  matter  than  that, 
but  to  try  to  tell  you  about  setting  the 
shutter  at  the  aerial  image  and  reducing 
its  blades  to  their  lowest  width  to  gain 
light  would  merely  serve  to  confuse  you. 
To  go  into  the  reasons  why  your  two-wing 
and  three-wing  blades  are  of  different 
width  would  take  at  least  a  whole  page  of 
this  department.  Two-wingers  are  usually 
balanced  50-50  to  reduce  flicker  as  much 
as  may  be  with  that  type  of  shutter.  Take 
my  advice;  get  a  handbook  and  study  these 
matters. 


The    Machine    and    the    Man. 

Up  in  the  theatre  projection  room  Is  a 
machine  which,  once  fitted  with  a  film 
and  started  going,  with  the  light  source 
in  action,  will  project  to  the  screen  a  pic- 
ture. It  will  do  this  with  very  little  at- 
tention. It  will  do  it,  if  fitted  with  auto- 
matic arc  controllers,  for  quite  some 
time  without  any  attention  at  all,  which, 
by  and  large,  is  unfortunate,  because  the 
average  projectionist  takes  advantage  of 
that  fact  and  actually  does  let  the  machine 
take  care  of  the  rendition  of  the  film  for 
considerable  spaces  of  time;  also  some  of 
them  think  no  harm  has  been  done,  pro- 
vided there  be  no  trouble  with  the  screen 
illumination. 

But  this  is  far  from  being  true.  The 
projection  of  the  silent  drama  is  not  and 
never  will  be  a  mechanical  operation,  un- 
less the  time  comes  when  camera  speed 
be  absolutely  standardized.  Until  that 
highly  improbable  thing  takes  place,  the 
projectionist  must  render  the  film  even 
as  the  musician  renders  his  music.  He 
must  compensate  for  any  variation  of 
camera  speed,  or  the  screen  action  will 
not  be  the  action  which  took  place  in  the 
original.  The  human  element  does  and 
must  enter  into  projection,  and  in  all 
human  probability  it  always  will,  or  at 
least  will  for  a  long  time  to  come.  But 
even  supposing  the  machine  could  prop- 
erly re-enact  the  silent  drama  upon  the 
screen  without  the  expert  attention  of  a 
projectionist  in  the  matter  of  projection 
speed,  it  still  is  true  that  the  competent 
projectionist  would  have  to  have  and 
apply  a  wide  range  of  exact  knowledge, 
else  there  would  be  huge  waste  and 
highly  inefficient  results.  Even  if  we  al- 
low that  the  machine  could  re-enact  the 
silent  drama  acceptably,  without  atten- 
tion, certainly  it  cannot  possibly  do  these 
various  things  which  make  for  loss  in 
power  and  in  films,  nor  can  it  scientifically 
arrange  the  screen  surroundings  and  au- 
ditorium lighting  so  that  the  audience 
will  have  the  greatest  amount  of  enjoy- 
ment, with  the  least  discomfort  as  applies 
to  the  item  of  eye  strain — a  hugely  im- 
portant matter. 


Wanted,  Carbon  Stubs. 

For  the  purpose  of  extending  the  lens 
tables  to  100  amperes,  for  the  benefit  of 
those  using  high  amperage,  this  depart- 
ment asks  projectionists  using  the  follow- 
ing amperage  to  send  in  six  carbon  stubs. 
They  need  be  no  more  than  one  inch  long. 
The  crater  is  all  that  is  really  necessary, 
but  it  is  essential  that  the  amerage  be 
known  exactly. 

D.  C.  65,  70,  75,  80,  85  and  90  amperes. 
A.  C.  the  same.  Select  stubs  having  well 
defined  craters,  so  far  as  possible.  Don't 
send  stubs  unless  you  positively  know 
your  amperage.  Your  compliance  with  this 
request  will  help  very  much  in  the  work 
we  are  trying  to  do  for  you.  There  is  no 
danger  of  having  samples  from  too  many 
projectionists.  No  more  than  six  are  want- 
ed from  any  one  man  and  the  upper  car- 
bon stub  only  Is  wanted,  no  matter  whether 
it  be  D.  C.  or  A.  C.  Kindly  advise  as  to 
what  brand  of  carbon  the  stubs  are  from 


March  1,  1919 


THE     MOVING    PICTURE    WORLD 


1213 


#-  C^->Q>P?5  <^Q>=?? 


Tips    for    the    House    Manager 


Conducted  by  E.  T.  KEYSER 


V* 


IT'S    PROFITABLE    TO    BELIEVE    IN   SIGNS 

Provided  You  Actually  Back  Up  Your  Belief 
by  Equipping  Your  Picture  House  with  Them 


THE  Exhibitor  who  believes  in  signs 
and  who  lives  up  to  his  belief  by 
installing  the  right  kind  is  liable  to 
be  considered  lucky  by  his  acquaintances 
when  they  notice  the  crowd  piling  up  in 
the  lobby  while  the  ticket  seller  pours 
water  on  the  cash  register  to  keep  it 
from    having    a    hot    box. 

Its  all  right  to  run  the  best  program 
obtainable  and  to  put  it  on  the  screen 
in  such  a  manner  that  everyone  wants 
more  of  it  but  it  is  almost  as  important 
in  these  competitive  days  to  let  the 
passerby  know  about  it  witli  something 
in  the  sign  line  that  will  make  the  man 
in  the  street  sit  up  and  take  notice.  And 
changeable  and  flashing  electric  signs  will 
do    this    every    time. 

To  announce  the  stars  and  pictures 
being  shown  changeable  letter  electric 
furnish  the  up-to-the-minute  method 
and  the  following  examples  will  serve  to 
illustrate  how  simple  the  matter  really 
is   after   the   system    has    been    installed. 

The  changeable  sign  which  is  shown  in 
the  process  of  changing  consists  of  an 
all-metal  panel  fitted  with  electrical  con- 
nections contained  in  specially  made  por- 
celain insulated  sockets  and  equipped  with 
a  raised  hanger  on  which  the  letters  may 
be  hung  and  placed  in  position.  Connec- 
tions between  the  letter  and  the  panel 
are  made  by  plugs  in  the  letters  fitted 
into  the  porcelain  insulated  sockets  in 
the    panel. 

This  type  of  construction  makes  it  im- 
possible for  any  marks  of  letters  to  be 
left  on  the  background  and  the  face  open- 
ing of  the  contact  point  is  concave  and 
of  sufficient  depth  to  exclude  rain  and 
moisture.  In  putting  on  letters  or  re- 
moving them,  it  is  unnecessary  to  work 
from  the  rear  of  the  board,  as  the  letters 
are    easily     placed     in     position     from     the 


front  of  the  board,  and  the  connection 
is  made  when  the  letter  is  placed  in 
position;  removing  the  letter  breaks  the 
connection.  This  is  convenient,  simple 
and    serviceable. 

The  standard  size  Simplex  electric  sign 
is  13  feet  long,  and  consists  of  three  lines, 
eaeli  line  having  a  maximum  capacity 
of    twelve    L6-lnch    Simplex    letters. 

The  standard  colors  are  black  back- 
ground.   whitefa',ed    letters  with   red   sides. 


Single     Line     Attraction     Board 
Sbowtng   Manner   of   Changing   Letters. 

The  overall  dimensions  of  a  sign  of 
this    size   are   13    feet    by    5    feet. 

If  one  wishes  to  combine  action  with 
legibility  the  changeable  sign  may  be 
embellished  with  a  moving  border  or 
even  contain  moving  figures  whose  ac- 
tion   is    botli     natural    and    lifelike. 

For  instance  fhe  Empress  of  Des  Moines 
installed  a  combination  sign  65  feet  high 
by   22   wide. 

It   has   a   ballet   girl   in   natural   standing 
position,     10     feet     by     6     feet     high     and 
when     extended     is     11     feet     6 
8    feet    6    inches. 

The  letters  EMPRESS  are 
height,  THEATRE  3  feet 
HIPPODROME  is  4  feet  high,  there  is  a 
hand  in  three  positions  20  feet  high  and  15 
feet    wide. 

The  reading  matter  of  this  sign  is 
steady  burning.  Four  snakes  appear  to 
move  around  the  border,  each  pair  oper- 
ating in  opposite  directions,  passing  each 
other   at   the   top   and   bottom   of  the   sign. 

This    sign    has    an    interesting    flashing 


inches     by 

6     feet     in 
in      height, 


operation.  The  hand  appears  with  the  palm 
open;  the  fist  is  clenched,  index  finger 
points  and  at  the  same  time  moves  up 
and  down  nine  times  in  connection  with 
the  kicking  motion  of  the  gin,  who  winks 
each    time    she    kicks    the    tambourine. 

A  three-line  Federal  simplex  attraction 
board    is    a    feature    of    thin   sign. 

The  Arena  of  New  York  City  has  a 
sign  in  which  the  name  of  the  house 
flashes  while  the  border  of  lights  sur- 
rounding it  revolves  continuously,  attract- 
ing attention  from  a  long  distance  up 
and  down  the  street.  Before  this  sign 
was  installed  no  one  looking  across  the 
front  of  the  house  from  either  side  would 
be  aware  that  the  theatre  was  among 
those    present. 

The  Majestic  of  Hartford  possesses  a 
good  combination  in  which  the  upper  sign 
carries  the  house  name,  each  letter  of 
which  is  surrounded  with  a  revolving 
circle  of  lights  while  the  two  lower  lines 
of  the  lower  sign  are  changeable  for 
advertising    changes    of    billing. 

The  sign  of  the  Penn  Theatre  of  New 
York  City  is  a  combination  of  a  flasher 
house  name  from  which  an  electric  cas- 
cade  of   light   falls. 

These  flashers  may  be  in  colored  effects 
if  desired  and  the  lettering  which  is 
standard  half  block  runs  in  dimensions 
from  ten  by  seven  and  one-half  inches 
to  one  hundred  and  forty-four  by  one 
hundred   and    fourteen    inches    each. 

The  flashers  are  operated  by  motors  of 
1/30  horse  power,  which  consume  but 
thirty  watts  of  current. 

These  signs  are  all  products  of  the 
Federal  Electric  Sign  System  of  627-649 
W.  43rd  Street,  New  York,  Lake  and  Des 
Moines  Streets,  Chicago  and  618  Mission 
Street,  San  Francisco  and  if,you  will  drop 
a  line  to  the  address  nearest  you  and  ask- 
ing for  further  details  you  will  receive 
some   sign    literature   worth    reading. 


For  Sale  and  To  Rent  are  business  op- 
portunities often  appearing  in  The  Wforld's 
Classified  department— a,  quick  road  to 
prompt  and  profitable  action. 


Majestic,  Hartford. 


Arena,   New    York. 
Three  Typical  Federal  Signs  Shown  in  Action. 


Penn    Theatre,   New   York. 


1214 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


The  Photoplaywright 


Conducted  by  EPES  WINTHROP  SARGENT 

NOTICE! 
Questions   relating   to   the  writing  of  photoplays   and  photoplay   synopses  will  be 
replied   to   by    mail   where   a   return   envelope,  properly    stamped,   accompanies    the 
inquiry.     No  attention   will  be   paid   to   questions   relating   to   the   market,  nor  can 
manuscripts  or  parts  of  manuscripts  be  criticized. 


A   Synopsis. 

ALTHOUGH  there  is  no  magic  charm  in 
a  form  nor  real  help  in  the  study  of 
form,  since  plot  alone  is  what  really 
counts,  most  beginners  seem  to  feel  that 
if  they  could  only  see  a  "real"  synopsis 
they  could  write  to  form.  Such  a  synopsis 
was  published  some  years  ago,  but  copies 
of  the  issues  containing  that  story  are  no 
longer  to  be  had,  and  in  response  to  a 
demand  from  something  more  than  a 
hundred  readers  of  this  department,  we 
shall  commence  the  publication  of  a 
synopsis  precisely  as  it  was  sent  the  pro- 
duction company  which  bought  it. 

The  story  selected  is  "The  Beloved 
Blackmailer,"  by  Harry  O.  Hoyt,  which 
was  produced  last  summer.  Perhaps  a 
newer  story  would  be  better,  but  most 
synopses  are  so  long  that  they  would  run 
on  this  page  for  eight  or  ten  weeks.  This 
is  .the  story  precisely  as  it  was  sent  to 
the  World  Film  Corporation  by  Mr.  Hoyt, 
and  the  copy  has  been  made  from  the 
original  synopsis  in  the  films  of  that  com- 
pany's script  department. 
Mr.  Hoyt  remarks: 

I  find  that  the  average  comedy- 
drama  synopsis  runs  a  great  deal 
longer  than  a  dramatic  synopsis,  the 
reason  being  that  in  the  drama  we 
tell  simply  a  straight  story  which 
stands  or  falls  on  its  plot  structure, 
whereas  in  a  comedy-drama  we  may 
have  but  the  thread  of  an  idea,  but 
can  so  build  it  up  with  little  situa- 
tions, good  titles,  atmosphere  and  one 
thing  or  another  that  it  makes  a  first- 
class  picture.  In  order  to  do  that 
justice,  naturally  we  have  to  write 
synopsis  which  are  a  great  deal 
longer  than  for  the  straight  drama. 

Technically,    the    stories    should    be 
called   comedy   melodramas,   and    they 
are    not   offered    as    serious   plays   are 
offered;    they  are  an  evening's  enter- 
tainment.    It  is  like  the  old  fairy  tale, 
"Once  upon  a  time,"  done  a  little  dif- 
ferently.    Here   we   say,   for  example, 
as  is  said  of  the  recent  World  picture 
entitled   "Courage  for  Two,"  about  to 
be  released  and  which  I  wrote,  "Let  us 
suppose      that     a      high-class     young 
society  man  becomes   a  burglar."     Of 
course  we  know  that  such  a  thing  is 
out    of   the    question,    but   if    you    can 
give    it   a   semblance   of   verity,    if,    in 
other    words,    you    do    not    insult    the 
intelligence    of   those   who   look   at   it 
by    trying    to    make    it    appear    pre- 
posterous, you  can  offer  an  entertain- 
ment with  a  little  of  thrill,  a  little  of 
love  and  a  great  deal  of  laughter. 
Here,  then,  is  a  practical  synopsis,  with 
its   written    in    spoken   titles.      It   is   done 
on  white  bond  paper  of  the  usual  8Ms   by 
11    inch    size,    black    ribbon    and    double 
spaced.     It  shows  you  how  you  can  write 
your    own    story    and    sell    it   if   the   plot   is 
there.     If  the  plot  is  not  worth  while,  all 
the  fixing  up  in  the  world  will  not  serve 
to  get  it  over: 

"THE    BELOVED    BLACKMAILER" 
By  Harry  O.  Hoyt. 
Synopsis. 
It    all    started    on    a    joy    ride.      Bobby 
Brlggs  had  either  !:ad  too  much  to  drink, 
when  he  put  his  arm  around  Pussey  Snow- 
flake,  or  he   mistook   a  tree   for   the  road 
or   something.     No  one   did   know   exactly 


what  happened.  When  Bobby  came  to,  he 
was  in  the  hospital,  and  there  was  little 
he  could  recall.  He  had  gone  back  to  the 
class  reunion  for  "just  one  more  time"  and 
he  had  had  it,  with  a  vengeance. 

They  told  him  that  Puss  was  not  hurt, 
merely  indignant.  That  didn't  worry 
Bobby  at  all,  because  he  had  never  met 
Puss  before  that  night,  and  he  didn't  care 
whether  he  ever  met  her  again  or  not. 
He  is  vastly  more  interested  in  Corinne 
Norris,  but  that's  another  story,  and 
comes  later.  This  is  the  story  of  the 
evolution  of  Bobby. 

Old  Barron  Briggs,  a  crusty  old  pluto- 
crat, had  brought  Bobby  up  to  the  Manor. 
As  an  only  son,  his  mother  had  watched 
his  youth  with  the  eagle  eye  of  maternal 
solicitude.  She  had  coddled  him  and 
petted  him  and  pampered  him;  and  finally 
they  had  sent  him  to  school  with  a  valet. 
The  stigma  of  that  valet  in  a  democratic 
institution  Bobby  had  never  been  able  to 
efface. 

Underneath  his  milk-fed  appearance, 
Bobby  really  was  a  regular  guy.  The 
funny  part  of  it  all  Is  that  his  mother 
and  father,  knowing  him  as  well  as  they 
did,  never  discovered  it.  To  them,  Bobby 
"has  never  been  strong,  you  know."  More 
than  one  doctor  has  waxed  fat  and  re- 
tired on  old  Barron  Briggs'  bounty  by 
pulling  Bobby  through  a  few  colds,  which 
his  fond  mother  had  diagnosed  as  pneu- 
monia. 

There  are  those  who  have  claimed  that 
the  word  has  been  passed  among  the 
medical  profession  that  Briggs  is  a  good 
thing.  It  is  a  wonder  that  Bobby  has  not 
been  cut  to  pieces  many  times  by  over- 
zealous  surgeons. 

So,    when    Bobby    is    removed    from    the 


TECHNIQUE  OF  THE 
PHOTOPLAY 

By  Epes  Winthrop  Sargent 

A  book  replete  with  practical  pointers  on 
the  preparation  of  stories  for  the  screen, 
answering  the  hundred  and  one  questions 
which  immediately  present  themselves 
when  the  first  script  is  attempted.  A  tested 
handbook  for  the  constant  writer  of  pic- 
ture plots.  "Straight-from-the-shoulder" 
information  from  an  author  with  a  wealth 
of   real   "dollars-and-cents"   experience. 

By  Mail,  Postpaid,  Three  Dollars 

Published   and  For   Sale   by 

THE  MOVING  PICTURE  WORLD 

516  Fifth   Are.,  N.   Y. 

Schiller  Building,  Chicago. 

Wright  &  CaUender  Bldg.,  Los  Amgeles. 


hospital  to  his  home  with  a  resident 
physician  in  attendance,  a  trained  nurse 
with  a  clinical  thermometer  on  one  side 
of  him,  a  valet  with  a  steamer  rug  and 
hot  water  bottles  at  just  the  right  tem- 
perature on  the  other  side  of  him,  to  say 
nothing  of  an  odd  lot  of  various  and 
sundry  servants  in  the  regular  employ  of 
the  Briggs'  household,  it  is  small  wonder 
that  he  settles  down  with  a  sigh  of  resig- 
nation. They  have  got  him  at  last  where 
he  is  helpless;  in  fact,  they  have  got  him 
so  far  that  Bobby  is  almost  half  con- 
vinced that  something  is  wrong  with  him. 
Of  course,  there  are  medical  books. 
These  Bobby  reads,  in  an  endeavor  to  dis- 
cover some  new  condition,  until  it  is  small 
wonder  that  he  imagines  from  each 
sympton  described  in  the  book  that  he  has 
that   particular  ailment. 

It  is  about  this  time  that  he  thinks  of 
Corinne.  There's  a  girl  for  you!  She  has 
never  been  sick  a  day  in  her  life,  she  will 
probably  die  at  107  of  old  age  or  some- 
thing like  that,  yet  she  has  never  had 
the  care  he  has.  Thoughts  like  this  dis- 
turb him.  Is  it  true  that  he  has  received 
too  much  care?  In  memory,  he  goes  back 
to  his  college  days.  He  could  run  "100" 
in  10  1/5  flat.  He  got  end  on  the  foot- 
ball team.  How  did  it  ever  happen?  And 
then  Bobby  remembers  "Spike"  Brogan. 
Spike  was  some  trainer.  He  could  take  a 
pasty-faced  youth  and  turn  him  into  a 
ruddy-cheeked  boy  in  six  months  if  he 
got  a  chance,  and  yet  he  never  gave 
medicine. 

Spike  has  long  since  passed  from  college 
athletics.  He  has  established  a  gym- 
nasium in  town  and  a  training  camp  up 
in  the  woods  somewhere.  Bobby  doesn't 
remember  just  where,  but  at  present  he  is 
pounding  avoirdupois  off  fat  stock-brokers 
and  pouring  spring  water  into  systems 
long  accustomed  to  champagne.  Spike 
knows  his  business. 

Bobby  thinks  of  this,  and  a  great  idea 
begins   to   form   in  his   mind. 

Passing  for  the  moment  to  Corinne. 
While  Bobby  wsa  at  Yale.  Corinne  was  at 
Bryn  Mawr.  Her  father  did  not  have  the 
money  old  Barron  Briggs  had,  but  they 
have  always  been  comfortably  fixed; 
George  Norris  is  well  known  for  his 
honesty  anyway,  and  that's  something 
they  can't  say  about  old  Barron  Briggs, 
for  it  is  reported  on  occasions  that  he 
has  been  known  to  squeeze  the  sucker 
caught  in  his  golden  grip,  and  sometimes 
the  squeezing,  while  legal,  has  hardly 
been   ethical. 

Evil  days  descend  on  the  Norris  family, 
for  old  man  Norris  is  caught  in  the  afore- 
mentioned grip  of  Barron  Briggs.  He 
has  done  the  unwise  thing  of  putting  all 
his  eggs  in  one  basket.  In  other  words, 
he  has  invested  a  small  fortune  m  Mary- 
land Northern,  a  stock  which  should  be 
good,  and,  if  left  alone,  probably  would 
be  good,  but  at  a  board  meeting  Norris 
had  blocked  Barron  Briggs  In  a  proposed 
scheme  for  inflating,  watering  and  other- 
wise manipulating  the  stock  of  the  Mary- 
land Northern. 

Briggs,  foaming  at  the  thought  of  inter- 
ference, had  quietly  gone  about  with  his 
revenge.  The  stock  that  had  been  worth 
nearly  par,  suddenly  falls  to  $15.00  a 
share,  and,  as  a  result,  old  man  Norris  is 
hanging  on  to  the  ropes  (in  pugilistic  . 
parlance),  all  ready  for  the  knock-out. 

It  is  at  this  stage  of  the  disaster  that 
Corinne  discovers  the  trouble.  She  be- 
comes aware  of  her  father's  sleepless 
nights,  as  she  hears  him  pace  the  library 
floor.  He  tells  her  the  truth.  Briggs  has 
got  him.  Corinne  is  startled — only  that 
day  she  had  been  thinking  she  would  call 
on  Bobby,  the  much  coddled  son  of  the 
financial  monster  who  is  wrecking  her 
f  either. 

Bobby  is  laid  up  at  home,  "sick  as  usual, 
thank  you,"  and  while  it  may  not  be  con- 
ventional, Corinne  cares  little  about  con- 
ventions anyway — she  likes  Bobby,  and 
she  feels  that  he  has  possibilities.  She 
realizes,  too,  that  Bobby  thinks  a  great 
deal  of  her,  but  as  for  marrying  him,  never 

not  until  he  has  made  a  man  of  himself. 

(Continued    next    week.) 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1215 


Music  for  the  Picture 


Conducted  by  GEORGE  W.  BEYNON 


ifmG^twm^t^tmt^^ 


Four  Kings  and  a  Queen  of  Hearts 

Should  Stand  Pat  for  Good  Music 


IT  IS  interesting  to  watch  the  evolu- 
tions and  revolutions  occurring  daily 
in  the  picture  industry.  The  many 
new  angles  that  crop  up,  created  by 
fertile  brains  and  brought  into  existence 
through  executive  ability,  keep  the  trade 
guessing. 

The  producer  creates  a  star  by  strong 
publicity,  widely  heralding  his  or  her 
histrionic  ability.  The  face  of  the  star 
becomes  a  box-office  attraction  and  just 
when  the  producer  figures  that  he  is  in 
a  position  to  "cash  in"  on  his  invest- 
ment, said  star  forms  a  company  to 
make    pictures    on    its   own    account. 

Heeding  not  the  handwriting  upon  the 
wall,  the  producers  are  face  to  face 
with  the  biggest  situation  of  this  kind 
that  has  ever  cropped  out  in  the  short 
life  of  the  industry.  Five  of  the  biggest 
drawing  cards,  four  kings  and  a  queen, 
have  decided  to  take  the  pot.  Unless 
a  misdeal  can  be  declared  or  four  aces 
suddenly  appear,  the  game  will  be 
broken  up  for  somebody. 

What  has  all  this  to  do  with  music? 
We  do  not  hesitate  in  saying:  "Every- 
thing." The  development  of  music  as 
a  factor  in  the  presentation  and  insur- 
ance of  pictures  has  been  wonderful. 
No  exhibitor  disregards  his  musical  pro- 
gram with  impunity.  Patrons  expect 
and  demand  the  best  in  musical  art. 
Special  scores  are  written  and  much 
attention  is  given  to  the  cue  sheets 
distributed  for  the  benefit  of  musical 
directors.  Every  effort  is  made  to  im- 
prove the  music  service. 

First   National    Has    the   Deal. 

The  First  National  will  offer  to  the 
exhibitor  a  combination  of  five  big 
stars,  and  while  their  musical  program 
has  not  been  announced,  we  feel  that 
no  money  will  be  spared  to  suitably 
present  the  marvelous  pictures  which 
will  be   forthcoming. 

It  is  inconceivable  that  Chaplin, 
Pickford,  Fairbanks,  et  al.  will  say,  as 
some  producers  do — "We  do  not  dis- 
tribute music,  we  purvey  pictures."  The 
art  of  dramatic  action  and  music  are 
too -closely  allied  to  permit  separation. 
The  better  the  acting,  the  stronger 
should  be  the  music.  The  opportunity 
for  something  new,  something  bigger 
and  something  more  serviceable  in  the 
way  of  music  is  given  to  the  United 
Artists'  Association.  This  combination 
has  the  power  that  without  loss  of  dig- 
nity can  raise  the  standards  of  music 
to  its  highest  traditions.  Ideals  may 
be  maintained  in  the  musical  inter- 
pretation of  its  pictures  as  well  as  in 
their  histrionic  appeal. 

Rothapfel    Inaugurates  New   Idea. 

A  forward  step  has  been  taken  by  the 
Rothapfel    Picture    Corporation,     S.    L. 


Rothapfel,  president.  It  is  the  policy 
of  this  new  company  to  issue  six  Roth- 
apfel programs  a  year,  each  a  complete 
entertainment,  including  a  dramatic 
feature  picture,  comedy,  scenic,  and 
news  and  magazine  films,  together  with 
"complete  musical  scores" — in  other 
words,  a  form  of  "Road  Show."  Mr. 
Rothapfel  has  always  stood  for  the 
best  in  music  for  the  pictures  and  this 
new  method  of  music  distribution 
should  revolutionize  the  service  now 
being  purveyed  by  the  producers. 


"Light  Cavalry"  Overture  at   Rivoli. 

There  are  two  ways  of  reviewing  a 
performance :  One,  a  mere  recital  of 
events;  the  other,  a  concrete,  concise 
and  constructive  criticism  of  the  pro- 
gram as  a  whole.  Little  is  to  be  gained 
by  simply  telling  the  exhibitor  or  or- 
chestra leader  the  items  of  interest  in 
a  bill,  but  frequently  we  have  no  option 
•because  some  performances  preclude 
anything  further  than  comment. 

The  offering  at  the  Rivoli  during  the 
week  of  Feb.  9  calls  for  more  than 
comment.  For  all  around  excellence, 
few  shows  have  been  better.  "Light 
Cavalry,"  that  old  favorite,  was  played 
as  the  overture.  Contrary  to  popular 
belief  and  some  excellent  encyclopedias, 
according  to  the  Rivoli  program,  Von 
Suppe  was  an  Italian  who  lived  in 
Vienna.  His  music  naturally  partakes 
of  the  German  flavor,  which,  distasteful 
at  this  time,  cannot  be  laid  up  against 
the  composer.  Erno  Rappe  conducted 
and  with  the  assistance  of  the  magnifi- 
cent orchestra  did  full  justice  to  the 
score. 

The  scenic  received  a  beautiful  mu- 
sical setting  played  by  the  orchestra 
and  later  taken  up  by  the  organ.  Pro- 
fessor Swinnen  introduced  a  canonical 
number  which  typified  the  ever  chang- 
inf  panorama.  It  was  different  and 
impressed  itself  upon  the  hearts  of  the 
people,  who  showed  their  appreciation 
by  generous  applause. 

"Requiem"  Sung   by   Choir  of   Four. 

A  mixed  quartette  rendered  Verdi's 
"Requiem"  as  a  tribute  to  the  late  The- 
odore Roosevelt.  As  the  curtain  rose, 
there  stood  out  in  bold  and  black  re- 
lief a  craped  chancel,  candles  burning 
on  either  side,  and  white  columns  rear- 
ing their  heads  high  into  the  "flies." 
Standing  behind  the  dark  altar,  sur- 
pliced  and  in  black  cassocks,  the  quar- 
tette choir  commenced  to  sing.  Not  a 
detail  had  been  overlooked  to  make  the 
setting  solemn,  sincere  and  spiritual. 

Opening  with  the  contralto  solo,  tak- 
ing up  the  duet  in  all  its  intricacies,  and 
continuing  as  a  trio,  the  voices  of  the 
singers  rang  out  in  sacred  and  solemn 


tones.  Then  came  the  bass  solo,  well 
intoned  by  Manuel  Liszt;  the  orchestra 
rose  higher  in  volume,  the  three  voices 
joined  in  and,  with  a  mighty  and  sud- 
den climax,  came  the  end  of  the  anthem. 
Not  a  sound  came  from  the  audience 
for  at  least  thirty  seconds,  which  in 
itself  was  the  highest  form  of  praise 
and  appreciation. 

No  better  sacred  singing  has  been 
heard  in  New  York  anywhere  for  a 
long  time.  Personally,  nothing  has  so 
delighted  our  ears  and  esthetic  tem- 
perament as  the  singing  of  this  "Re- 
quiem." 

"Out  of  the  Fog,"  a  feature  presenting 
Nazimova,  was  well  treated  musically. 
In  some  places,  where  the  storm  raged, 
mechanical  effects  alone  interpreted  the 
roaring  of  the  sea.  Elsewhere  during 
the  music,  we  heard  the  bell-buoy 
sounding  its  weird,  uncanny  tones,  and 
Marche  La  Juive,  by  Halevy,  was  put 
to    splendid    use   as    a   tension    number. 

The  Spanish  atmosphere  was  broken 
off  too  abruptly  and  the  agitato  which 
portrayed  the  stabbing  of  the  mate 
continued  too  long  into  the  ship  scene 
and  through  the  continued  Spanish 
dance.  This  alone  marred  a  perfect 
performance. 

Joseph  Klein  conducted  the  vocal 
number  with  a  keen  appreciation  of  ac- 
coustical  properties  and  at  no  time 
"forced"  the  singers.  He  also  occupied 
the  conductor's  stand  during  the  fea- 
ture, giving  his  score  a  most  conscien- 
tious reading.  Mr.  Klein  plays  to  the 
picture.  The  screen  is  his  score  and  ac- 
cording to  the  action  there  depicted, 
so  goes  the  music.  He  is  building  on  a 
solid  rock  and  his  growing  reputation 
is   enviable   and   highly  commendable. 


Call  for  Features  with  Music  Scores. 

There  has  arrived  in  our  mail  a  letter 
indicative  of  the  fast-growing  demand 
for  orchestral  scores.  It  was  written  by 
William  Hamilton,  Director  of  Music, 
Community  Motion  Picture  Bureau  of 
New  York  City.     Mr.  Hamilton  writes : 

"I  notice  in  your  admirable  columns 
of  recent  issue  an  advertisement  of 
music  scores,  adaptations,  etc.,  bearing 
your  name.  I  would  like  to  know  if 
there  is  available,  within  your  reach  or 
mine,  a  complete  list  of  all  productions 
which  have  had  such  special  musical 
treatment.  I  believe  from  your  accurate 
knowledge  of  so  many  other  matters 
that  you  are  the  person  most  likely  to 
obtain  such  a  list." 

The  mental  apathy  of  music  service  is 
buried  in  the  past.  The  day  has  dawned 
when  the  orchestra  score  enters  very 
largely  into  the  question  of  the  advisa- 
bility of  using  the  picture.  Producers 
must  respond  to  the  insistent  demand. 
Leaders  are  expecting  an  adequate  music 
service  and  will  not  be  gainsaid.  The 
film  drama  will  still  reach  the  heights 
of  operatic  tradition. 


1216 


THE     MOVING    PICTURE    WORLD 


March  1,  1919 


MUSIC    CUE    SHEETS    FOR    THE    CURRENT   FILMS    OF    THE    WEEK 


"Fa'ch." 

Released   by   Metro — Five   Reels. 

THEME— Bleeding  Hearts— Andantino— Lew. 
1.  AT  SCREENING   .....3    min THEME. 


Prepared  by  S.  M.  Berg 


T.   IT'S  12:30,  PLEASE 3 

3.  T.   NOT  UNLOVED,   THERE   IS   ONE 2 

4.  T.  AND  THAT  EVERY  PUPIL  HAS 

5.  D.   WHEN  CHILDREN  LEAVE 3   min 

6.  D.   AS   SCHOOL  SCENE   FADES   TO 2 

7.  T.   THE  LITTLE  COTTAGE  THAT 4 

8.  T.  ONLY   YOU   COULD   FORGIVE 4 

9.  T.   LOOKED  JUST  LIKE  AN 2 

10.  T.   OH  NO  IT'S  MOST  IMPORTANT 1 

11.  D.  AS  SCENE  FADES  TO   2 

12.  D.   WHEN  GEORGE   GETS   MONEY 1 


. Borch 


min Sleeping   Rose Valse     

min THEME. 

30     sec Children's     Game Ascher 

30  sec Adagio     Cantabile Pathetique     Berge 

45  sec THEME. 

15  sec Silent    Sorrows Vndante     Ascher 

30  sec Dramatic    Tension Levy 

30  sec Remembrance    Andante    Deppen 

15  sec Capricious    Annette Moderato    Borch 

45  sec Hunkatin     One-Step    Levy 


nun. 
min. 
min. 
min. 
min. 
min. 


min A    La    Mode '.  .  .  .  .One-Step 


13.  D.   WHEN  GEORGE  TAKES  OUT  PURSE 3    min Dramatic    Andante    No.   32 

14.  T.   MY   ABSENCE    CONDEMNED   ME 2 

15.  T.   THEN   YOU  WILL   GO   AT   ONCE 4 

16.  T.   THE  PRESIDENT  OF  THE  HOME 4 

17.  T.   WAITING    1 

18.  T.  PUNCTUALITY  WAS  ONE  OF 3 

19.  T.   SHE'LL    WAIT    FOR    ME 2 

20.   T.   BASKING  IN  FAVOR  OF  A 3 

CHARACTER     Dramatic 

ATMOSPHERE    New  York  City 


.  Rosey 
.Berge 


min.   15  sec Visions     Buse 

min THEME, 

min.   15  sec Dramatic    Narrative Pement 

min.   45   sec THEME. 


min.  30  sec Reve    D'Amour Andante    . 

min.  15  sec Nola     Moderato 

min THEME. 


.Zamecnik 
.  Arndt 


Prepared  by  S.  M.  Berg. 


"Out    of   the    Fog.'" 

Released   by  Metro — Seven  Reels. 

THEME — May  '  Dreams — Moderato — Borch. 

1.  AT     SCREENING 2   min.   45  sec Storm     Furioso Minot 

2.  T.   THE   CALM   OF   DAWN 45     sec THEME. 

3.  D.  WHEN  BODY  IS  BROUGHT  PROM 4  min.   15  sec Adagio    Mozart 

4.  D.   WHEN  FAITH  KNEELS  BY 2  min.  45  sec Cradle     Song Gottschalk 

5.  T.  HE — HE  WAS  MY  LOVER 1   min.   45  sec The    Vampire Dramatic    Levy 

6.  T.  NOTHING  BUT  EARTHLY 2  min.  45  sec Andante    Pathetique Berge 

7.  T.   HAVE  YOU  NO  PITY 3   min.   15  sec Dramatic    Recitative Levy 

8.  D.   WHEN   JOB   LEAVES   HOUSE 4    min Andante    Pathetique .  .  . Borch 

9.  T.   GET  THE  REPORTS  READY 2    min Dramatic  Tension  No.  4  4 Borch 

10.  T.   YOU  SHALL  SPEND  YOUR  LIFE 1  min.  45  sec Dramatic    Agitato    No.     43     Borch 

11.  T.   "SUFFER   LITTLE   CHILDREN" 30     sec Andante    Dolorosa    No.    51     Borch 

12.  T.  AND    THROUGH   THE    DULL 3  min.  30  sec Impish     Elves Borch 

13.  D.   WHEN  EVE  EATS   MEAL 3  min.  30  sec Babillage     Allegretto     Castillo 

14.  D.   WHEN   HELPER   SEES   EVE 1  min.   45  sec Dramatic    Agitato    No.     3S     Minot 

15.  T.   WITHIN    THE    MONTH    AT 1    min Perle  de  Madrid Spanish    Waltz. .  .    Lamotte 

16.  T.  YOU    D CHEAT 1  min.  30  sec Agitato     Kiefert 

17.  T.  HIS  NAME  IS  BRAD  STADISH 15     sec Perle  de  Madrid Lamotte 

18.  T.  MAUDE   STANDISH   THE   WIFE  OF 1    min A  Dream    Andante    Borch 

19.  T.   SOME    TIME    LATER • 3   min.  30  sec Mysterioso  Dramatico  No.    22 Borch 

20.  T.   BETTER  WAIT   FOR   THE   TIDE 2   min.   45   sec THEME. 

21.  T.   TROUBLE    BELOW ." 3    min The  Shepherd's  Pipe ....  Allegretto    Oregh 

22.  T.   STOP   THAT   SINGING 3  min.  45  sec Third     Barcarolle Moderato     Rubinstein 

23.  D.   WHEN  PHILIP  KNOCKS   ON   DOOR 3   min.   30  sec THEME. 

24.  T.   THERE'S   NOTHING   IN  THE 2    min Bleeding    Hearts Andantino Levy 

25.  T.   THEN  FOLLOWED  HAPPY   DAYS 3   min.   30  sec Capricious    Annette Moderato     Borch 

26.  D.   WHEN  JOB  SEES  EVE  AND 1    min Turbulence    Agitato     Borch 

27.  D.   WHEN   EVE  SEES  PHILIP 3  min.   45   sec THEME. 

28.  D.  WHEN  JOB  APPROACHES   EVE  AND 2  min.  15  sec Sinister     Theme Vely 

29.  D.   WHEN    EVE    RETURNS    TO 2  min.   30  sec THEME. 

30.  T.  WHEN  HE  COMES  BACK  WE 2  min.  30  sec Adagio     Cantabile Berge 

31.  T.   MONTHS    LATER    IN    HER 2    min THEME. 

32.  T.  NO  DON'T  WORRY 3  min.   15  sec Misterioso    Dramatique    No.     54 Borch 

33.  T.   DID  YOU  BURY  HER  OUT 2  min.  30  sec Dramatic    Tension Levy 

34.  T.   OH   GOD   BRING   HIM   BACK 2  min.   15  sec Silent    Sorrow Borch 

35.  T.   PHILIP    BLAKE 2    min Tragic   Theme Vely 

36.  T.   HE    THINKS    THE    SHARKS 2    min Agitato     .Minot 

37.  T.   IT'S   FATHER,  I  LOCKED 1   min.   15  sec Peacefulness     Andante 

38.   D.   WHEN  PHILIP  EMBRACES  EVE 45     sec THEME. 

CHARACTER     Dramatic. 

ATMOSPHERE    Fishing  Village. 

MECHANICAL    EFFECTS    Steamboat   whistle,   water   effects. 


Borch 


Prepared    by   Geo.    W.   Beynon. 


45  sec Belle  of  the  Village. 

15   sec Bluette 


.  .  Overture    Bouillon 

..Allegretto    Aitken 


Triste. ...:....  Andantino 


. . .  .Conte 
Bizet 


"Paid  in  Full." 
Released  by    Paramount — Five  Reels. 

THEME — Romance — Moderato — Williams. 

1.  AT  SCREENING 3  min. 

2.  T.   I  WANT  TO  PAY 1   min. 

3.  T.  JIMSY   SMITH    2    min THEMU.. 

4.  D.   JOE   SITS   DOWN 2    min Canzone 

5.  T.  JIMSY    ENTERS   WITH 2    min LArlessienne  ...  .Andante 

6    T    IT'S  BETH    MOTHER  AND 2  min.  15  sec Romance  from   "King  Manfred     Reinecke 

7.  d'.  JOE  LEAVES  ROOM 2    min Adagio    Expressive Adagio    Schuman 

s!   T.'  SIT    DOWN   AND   COOL 3    min THEME.  „„„„* 

q    T    THF  -WEAKLING'S  WW  45     sec Mysterioso    Dramatico Borch 

11.  T.  IT'S    ALL   UP,    JOE 2  min.  30  sec Tl    EME 

12.  T.   SNUG  QUARTERS  HERE 3    min 

13     T    WITH  A  RECKONING 3   min.   30  sec.  .  . 

':   D.  JO™  ICKSW  PHONE 4    min. 'J^f    TenSl°n"-      ' 'semi   Agiiato J^rneYelt 

ik    n    17MM4    fnters  2   min.   30  sec Prelude     s>emi   Aguaio jarnereit 

Ifi'  T    YOTIB ^HUSBAND  SENT ..min Prelude   du    Deluge Adagio    Saint-Saens 

't?Sworth     T  2    min        Same-beginning    at   Andantino     

19.  T.   YOU'RE  MINE 2    min 

20.  T.   AFTER  TIME  HAS  TAUGHT 1    min 

CHARACTER Dramatic. 

ATMOSPHERE Neutral 

MECHANICAL  EFFECTS   Shot,    bells,    etc. 


.An   Old  Love  Story Andantino     Conte 

,  Reverie     Rissland 


.Dramatic    Agitato. 
.THEME. 


.Agitato Borch 


March  1,  1919 


THE     MOVING     PICTURE    WORLD 


1217 


TheToneoftleTuiier 

Depends  on  the  character  oi  construction, 
honest  workmanship  ana  superior  material  — 
paramount  qualities  scientifically  employed  in 

The  FOTOPLAYER 

Constant  service  demands  an  instrument  built  of  sel- 
ected woods  and  special  metals  to  withstand  climatic 
changes  and  preserve  tke  refinement  of  tonal  quality 


The  Fotoplayer  which  we  purchased 
Irom  you  a  year  ago  has  been  of  great 
benefit  to  our  business  aiicl  permitted  us 
to  raise  the  price  of  admission.  We 
arc  pleased  to  say  that  we  are  doing 
satisfactory  business,  and  if  we  had  a 
dozen  more  theatres  here  in  Philadelphia 
we  wouJd  have  a  Fotoplayer  in  every 
one  of   them. 

—Ideal  Theatre,  Philadelphia,  Pa. 

"  Recently  I  have  bought  the  Wigwam 
Theatre  and  wish  to  say  that  the  Foto- 
plauer now  in  use  there  had  a  great 
influence  on  me  as  I  would  not  try  to 
operate  a  Motion  Picture  Theatre  without 
one  of  your  wonderful  instruments. 

—  Wigwam  Theatre,  Los  Angeles,  Cat. 


Tke  FOTOPLAYER  bas  estabhsbed 
its  supremacy  in  tbe  field  of  picture 
playing  by  its  versatility  of  operation. 

Brilliant  orchestral  and  lull  toned  organ  effects  mau  be 
obtained  bu  band  or  roll  plauing. 

Tbe  FOTOPLAYER  contains  tbe 
patented  double  tracker  device  per- 
mitting  an   instant    interchange   oi 

"sad  and  glad  music  following  accurately  tke  tkeme 
and  action  of  tke  screen  storu. 


"  From  a  psychological  standpoint  the 
Fotoplayer  is  the  most  human  instrument 
made,  and  by  simple  guidance  it  conveys 
to  the  audience  each  and  every  meaning. 
In  other  words  the  silence  of  the  screen 
is  beautified  by  the  charms  of  Fotoplayer 
music  whether  dramatic  or  light  accord- 
ing to  the  character  of  the  play." 

— Strand  Theatre,  Chattanooga,  Tenn. 

"The  Fotoplayer  occupies  a  conspicuous 
place  and  I  keep  it  in  absolute  perfect 
condition.  Two  rolls  are  used  certain 
hours  of  the  day  ,  it  is  also  played  by 
a  real  organist  and  used  as  a  background 
lor  a  small  orchestra  during  certalu  hours 
oi  the  afternoon  and  evening." 

Bijou  Theatre,  Brunswick,  Ga. 


Tke  American  Pkoto  Player  Co. 


NEW  YORK  CITY 

62  West  45  Street 


CHICAGO,  ILL. 

64  E.  Jackson  Blvd. 


SAN   FRANCISCO,  CAL. 

1  09  Golden  Gate  Avenue 


C*   /         iff  ■■'     r  f1  /■    /    /'  /•■■ 

////A 


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yffft 


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1218 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


Prepared   by   M.    Winkler. 


"Belle  of  New  York,  The." 

Released   by   Select — Five   Reels. 

THEME    1— Teach    Me   How   To    Kiss — Kerker 
THEME    2— They      All      Follow      Me— Kerker. 

1.  AT     SCREENING   30  sec THEME  1 

'.  IN  THE  HUMBLE  HOME  OF   45  sec Continue  to  action 

THE  TREASURE  OF  HIS  HEART 1   min.  15  sec May    Dreams    Moderato   Borch 

IN  THE  BRONSON  HOME 1  min.  16  sec Serenade    Moderato   Widor 

FLASHBACK  TO  MARION 1    min Continue  to  action 


2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 
10. 
11. 
12. 


T. 
T. 
D. 
D. 
T. 
T. 
T. 
T. 
D. 
T. 


MARION   PLAYING   PIANO 

THE    MASTER    OF    BIG 4  min. 

I  HOPE  YOU'LL  DO  BETTER 1  min. 

BRONSON    PROTECTS    HIS 

MEANWHILE  IN  NEW  YORK '. 1  min. 

FLASHBACK  TO  BRONSON'S 1  min. 

FATHER  IS  GRATEFUL 

FLASHBACK    TO    BRONSON'S 1  min. 

REMEMBERING  HER  BELOVED 2  min. 

16.  T.  AT  THE  CLUB  THE  EXPERTS 

16.  T.  THE  WORLD  OF  TINSEL 2  min. 

17.  D.   END  OF  SONG 

18.  T.  SECOND  NUMBER  OF  SHOW 2  min. 

19.  D.   THIRD  NUMBER  OF  SHOW 

D.   EXTERIOR  NEAR  HOUSE 

T.  VIOLET   IS   FREQUENTLY 1  min. 

T.  BRONSON  SENDS  HIS 

T.  JACK  IS  AMBITIOUS 

T.  AT  THE  FASHIONABLE  ART.  .'. 1 

T.  OUR   GUEST   OF   HONOR 

D.  VIOLET  SINGING 

D.  VIOLET  FINISHES  HER  SONG 1 

T.  LET  US  DRINK  TO  OUR  HOST 1 

T.  I  WON'T  LET  YOU  GO 1 

T.  I  DON'T  KNOW  WHAT 

T.  INTERIOR    OF    SALVATION 1 

T.  DECEIVED  IN  FRIENDSHIP 1 

T.  UNABLE   TO  FIND  VIOLET 3 

T.  THE  UNDERWORLD    .2 

T.  LET  US  SING  THE  HYMN 1 

LET  ME  THANK  YOU 1 

INTERIOR  OF  BARROOM 1 

THE  FIGHT 


13.  D. 

14.  T. 


20. 
21. 
22. 
23. 
24. 
26. 
26. 
27. 
28. 
29. 
30. 
31. 
32. 
33. 
34. 
35. 

36.  T. 

37.  D. 

38.  D. 


45  sec THEME  1 

15  sec ....Lento  Allegro   Berge 

46  sec THEME  1 

45  sec Dramatic  Tension  No.  9 Andino 

30  sec Impish  Elves    Intermezzo    Borch 

45  sec Dramatic  Recitative  Levy 

30  sec Impish  Elves   Borch 

45  sec Tragic  Theme Vely 

45  sec Prelude    Dramatic  Rachmaninoff 

45  sec She  Is  The  Belle  of  New  York   Kerker 

30  sec We'll   Dance   To   The   Moonlight Kerker 

45  sec Tacet   

15  sec La  Belle  Parislenne. . .  .Moderato   Kerker 

30  sec Hunkatin     One-Step    Levy 

45  sec THEME  1 

30  sec Continue   to   action 

30  sec Tacet    

45  sec A  Simple  Little  Girl. . .  .Moderato   Kerker 

15  sec Pizzicato    Berge 

15   sec THEME   1 

15  sec Continue   to  action 

Pizzicato    Berge 

30  sec Tympany  roll  then  THEME  1 

15  sec Dramatic   Agitato    Hough 

15  sec Continue    pp 

min THEME  2 

min.  15  sec Continue   to   action 

min Dramatic  Suspense   Winkler 

min.  45  sec ...Sinister  Theme Vely 

min.   45  sec THEME  2 

min Bleeding  Hearts 

min.  45  sec Sinister  Theme Vely 


min. 


min 
min. 
min. 


15  sec Continue    ff 

39.  T.  HE'S   JEST    DRUNK 1  min.  30  sec THEME  1 

40.  T.  VIOLET   TENDERLY   GUIDES 1    min A  La  Ballerina Valse Braham 

41.  T.  MY  POOR  FATHER'S  LIFE 1  min.  30  sec Dramatic    Narative Pement 

42.  T.  HARDING  MAKES  HIS 1  min.  15  sec To  Spring Dramatic Grieg 

43.  T.  LOVE   IS   SO   STRONG 15  sec Continue     pp 

44.  D.  FATHER  ENTERING  ROOM 2  min.  15  sec Dramatic    Recitative Levy 

45.  T.  JACK  THERE  IS  NO 1  min.  45  sec THEME  1 

46.  T.  I  LOVE  YOU  JILL 15  sec Continue  ff 

CHARACTER    Dramatic. 

ATMOSPHERE New  York. 


Released  by   First  National  Exhibitors — Six  Reels, 
THEME     A — Victorious     Democracy — .Borch, 
THEME    B — Adagietto — Andante — Berge. 

1.  OVERTURE  BEFORE  SCREENING 

2.  AT     SCREENING 

3.  T.  THE  STORY  OF  ROOSEVELT 

4.  T.  THE  FIGHTING  ROOSEVELTS 

5.  T.  BUT  AS  USUAL  TEDDY 

6.  D..WHEN  BOY  MOUNTS  PONY 

7.  T.  ROOSEVELT'S  MUSEUM 

8.  T.   TWICE    A   YEAR 

9.  T.  AND  WHEN  THE  DAY  CAME 

10.  T.  THE  YOUNGEST  MAN  IN  THE 

11.  T.  THE  YOUNG  CYCLONE 

12.  T.  OUT  WHEN  THE  HEAVENS 

13.  T.  OLD  FOUR  EYES 

14.  T.  DID  YOU  SAY  TENDERFOOT 

16.  T.  I'LL  BE  OUT  TO  SEE  YOU 

16.  T.  SURE   HE'S   UPSTAIRS 

17.  T.  JUST  NABBING  A 

18.  T.   WHERE'S   THE   BOY 

19.  D.   WHEN  TEDDY  ENTERS  HOME 

20.  T.  AND  WONDERFUL  DAYS 

21.  D.  WHEN    SEWELL    ENTERS 

22.  T.   MATRIMONY   IS  CATCHING 

23.  T.  WHEN  MEN  BUNK  TOGETHER 

24.  T.   AND    ALONG    THE    ROAD 

25.  T.  IT  WASN'T  SO  ROUGH 

26.  T.   AND    THAT   IS   WHY   THERE 

27.  T.   THE   SITUATION   IN  CUBA 

28.  T.  ACROSS  THE  WAY  IN  THE 

29.  T.  I'D  RATHER  NOT  RISE 

30.  T.  LEONARD  WOOD  OF  ALL 

31.  T.  AND  OUT  IN  MANITOBA 

32.  T.  SAN  JUAN   

33.  T.  TOO  OLD   TO   FIGHT 

34.  T.  AND    HE    DID 

36.   T.   THIS  YOUNG  MAN  HAS 

36.  T.  AND  FROM  THE  ARMY 

37.  T.  PERSHING,    SIMS,    WOOD 

88'.  T.  DID  YOU  TELL  HIM 

39    T.  DO  YOU  REALIZE  THIS 

40.  T.   ROOSEVELT  SPOKE  A 

41.  T.  AND  THE  GREAT 

CHARACTER    

ATMOSPHERE     

MECHANICAL  EFFECTS 


"Fighting   Roosevelts,  The." 


Prepared  by  S.  M.  Berg. 


THEME  A . .  .  .  From  beginning  to  Fig.   4. 

2  min....... THEME  A From  Figure  4   to   13. 

1    min   '.'.'. THEME  A From  beginning   to   Fig.   4. 

3  min Frilles  and  Furbelows. .  Rondo  Rococo ....  Crespi 

1  min    45  sec Indian    Intermezzo Herbert 

1  min.  30  sec Hurry    No.    33 Minot 

2  min        •  •  THEME  A. 

30    sec Babillage     Allegretto   Castillo 

2    min THEME  A. 

1  min.  15  sec Dramatic    Tension ^©vy 

1  min.  45  sec Scherzetto     f^g? 

1  min.  15  sec Wild   and   Wooly. 

1    min Agitato    No.    6.... 

1  min THEME  A. 

2  min      Birds  and  Butterflies .  . .  Intermezzo    Vely 

1    min  Gruesome   Mysterioso   No.    31 Borch 

x   min  Capricious  Annette Moderato     Borch 

1  min    15'  sec Stampede     Allegro     Simon 

2  min.  15  sec THEME  B. 

1  min.  30  sec Bleeding    Hearts Andante Levy 

2  min.  45  sec Comedy   Allegro gerg 

1  min    15  sec Impish  Elves Intermezzo    Borch. 

THEME  B. 

May    Dreams Moderato     Borch 


.Allegro     Minot 

Kiefert 


2  min 

3  min 


2  min    15  sec THEME  A. 

1   min  • Yankee   Tars March   Boulton 

1  min.   45  sec THEME  A.  Winkler 

1  min    15  sec Dramatic   Suspense winKier 

1  mini  15  sec Appassionato   (Romeo  &  Juliet)     Berge 

1  min.  30  sec Over    The    Top .March Ben 

2  min    30  sec Daughters  of  the  American  Revolution 

x   mjn Battle  Agitato  No.   48 


2  min.  30  sec. . 


.  Andante  Doloroso  No.  61 .  .  . 


Shepherd 
Borch 


,    min  THEME  B. 

1  min  '  30  sec Columbia,  the  Gem  of  th  e  Ocean 

1  min.  30  sec Stars  and  Stripes 

2  min        THEME  B. 

2  min.'  30  sec >  Thoughts Andante 

30    8ec Dramatic   Tension 

o   min  Trio    of    Yankee    Tars 

4   mln;'. THEME  A From  beginning 

Biographical. 

American. 

Shots,    waves,    battle    effects. 


, Sousa 

,  Crespi 
,  Levy 
Boulton 


March  1,  1919  THE    MOVING    PICTURE    WORLD  1219 

"Heart  of  Humanity,  The." 

Released    by   Universal — Nine   Reels.  Prepared   by   James   Bradford. 

1.  AT  SCREENING From  beginning Love    Theme.... Herbert 

2.  T.   THE  HEART  OF  CANADA Laurentian  Echoes Laurendeau 

3.  T.  THE  HOUR  OF  THE  ANGELUS With  Chimes Call  of  the  Angelus 

4.  D.  ANGELUS   STOPS   RINGING Tarantella     Bohm 

5.  D.  CANOE  APPEARS  ON  LAKE Au  Boise  D'un  Rulsseau Boisdeffre 

6.  D.  JOHN  LEAVES  CANOE Stop  for  Grace   By   the   Saskatchewan Caryll 

7.  D.  JOHN  AND  NANETTE  MEET Lento     expresslvo LOVE    THEME Herbert 

8.  T.  TO  THE  LITTLE  SHRINE Organ  and  chimes Adeste    Fideles Hymn 

9.  T.  STRENGH  NEEDS  NO An  Undersea   Tragedy Lake 

10.  T.  THE   BIRDS   SANG  OUT French  Canadian  Airs Harris 

11.  D.   RIDER  APPEARS  ON  HORSE 20  measures Dans    des    Serpents Arends 

12.  T.   WAR    10  measures II    Guarany Gomez 

13.  D.   CALL    FOR    VOLUNTEERS Trio   in   4/4   Lento Laurentian   March Laurendeau 

14.  T.  YOU  SHOULD  USE   YOUR Trio   in   4/4   Lento Land  of  the  Maole Laurendeau 

15.  T.   MAIDENS    GAVE     THEIR • God  bring  you  safely  to  our    arms Shaw 

16.  T.  THROUGH  THE  WHOLE  COURSE Battle  on  the  Marne Borch 

17.  T.  WHILE  LOVED  ONES  AT  HOME Start   with   Andantino.  .Marche    Heroique Saint-Saens 

18.  D.   BATTLE  CONTIUES  AGAIN Battle   Agitato Borch 

19.  T.  AND  THROUGH  GUIDANCE  AND The  Slumber  Boat Gaynor 

20.  D.   MOTHER   RECEIVES  LETTER Taps — Tolling    Bell— Muffled  Drums 

21.  D.   MOTHER  LEANS  AGAINST  DOOR Little  Mother  Of  Mine. Burleigh 

22.  T.  A  YEAR  PASSED 16  measures Fanfare  E  Marcia  Reals.Italian 

23.  D.  INTERIOR  OF  HOME Drummer  follow  action  .Boy  Of  Mine Ball 

24.  D.   BOY  IN  MUD  TRENCH Indianola    Henry 

25.  D.  JOHN    WRITING   LETTER   TO Roses  Of  Memory Hamblen 

26.  T.  LOUDER  AND  LOUDER Joan  Of  Arc Berlin 

27.  T.  INTO  A  CHAOS  OF  SORROW Premier    Amour Benoist 

28.  T.  IDLE    MOMENTS Take  Me  Back  to  Dear  Old    Blighty Godfrey 

29.  D.  CHILD  RIDING  BROOM Dolly    Dances Poupee    Valsante Poldini 

30.  D.  MOTHER  RECEIVES  LETTER Little  Mother  Of  Mine Burleigh 

31.  D.  FLASH  BACK  TO  TRENCH Pack  Up  Your  Troubles Powell 

32.  T.  EVEN  IN  TURMOIL  OF  WAR The  Love  Theme Herbert 

33.  T.  AND  TO  THE  CALL  OF  HUMANITY For   The   Freedom    Of   The     World Zamecnik 

34.  T.  EASTER     SUNDAY Furioso Rollinson 

35.  T.  TO  A  YOUNG  IRISH  AMERICAN Military    Scene O'Hara 

36.  T.   THE    ALLIED    ARTILLERY The    Flying    Dutchman Wagner 

37.  T.  CALLED  BY  THE  WOUNDED Chanson    Triste Tschaikowsky 

38.  D.   GERMAN  ATTACKS  ANNETTE; Furioso   No.    1 Langey 

39.  T.  AND  INTO  THE  NIGHT Le    Roi    D'Ys Lalo 

40.  D.  BOY    BAYONNETTED Little  Mother  Of  Mine Burleigh 

41.  D.   BATTLE    CONTINUES Battle    of   Ypres Borch 

42.  T.   THROUGH  THE  DARK  DAYS Sleep,  Little  Baby  Of  Mine    Denee 

43.  D.  MOTHER  RECEIVED  LETTER .' .  .Taps — Tolling    Bell — Muffled  Drums 

44.  T.  AND  IN  A  GERMAN  PRISON Kunihild    Kistler 

45.  T.   THEN  CAME  LAST  BIG  DRTVE Exhibitors'   March Andino 

46.  T.  THE   SLENDER   LINE Hurry  No.  4 Minot 

47.  D.   BOY  SHOT   BY  PRINCE Little  Mother  Of  Mine Burleigh 

48.  D.  BATTLE    CONTINUES Battle    Music Reisenf eld 

49.  D.   PRINCE  ATTACKS  ANNETTE Francesca  dl  Rimini Tschaikowsky 

50.  T.  SNAPPED  LIKE  A  STRING Start  at  letter  C Valse    Triste Sibelius 

51.  D.   DOLL    SHOT    FROM   ANNETTE'S Prometheus     Beethoven 

52.  T.   THEN  CAME  YANKS Robespierre    .'.  .Litoff 

53.  D.  MOTHER     KNITTING Little  Mother  Of  Mine Burleigh 

54.  T.   HOME,   HOME,   HOME Air   De   Ballet Borch 

55.  T.  CHRISTMAS Hark   the   Herald  Angel  s    Sing Mendelssohn 

56.  D.   OFFICER'S    QUARTERS Refrain     We'll  Never  Let  The  Old   Flag  Fall Kelly 

57.  D.  OFFICER  GOES  TO  PIANO Good  Luck,  Sam Piano    solo Merrill 

58.  D.  FLAGS    APPEAR a.  Italy    (Garabaldi    8   measures) 

b.  France   (Marseillaise  4  measures) 

c.  Canada   (Maple  Leaf  8  measures) 

d.  U.  S.   (Yankee  Doodle-All) 

59.  D.  JOHN  AND  ANNETTE  HOME The   Love   Theme Herbert 

CHARACTER     Warlike. 

ATMOSPHERE    Canadian   and   Foreign. 

"Love  Hunger,  The." 

Released   by   W.   W.   Hodkinson   Corp. — Five  Reels.  Prepared  by   Geo.   W.   Beynon. 

THEME! — Joy   of   Youth — Moderato — Raymond. 

1.  AT  SCREENING 1  min.  30  sec THEME. 

2.  T.  THE  CAMP  MEETING 1  min.  15  sec Count  Your  Many  Blessings  (Hymn). 

3.  T.  ABBOTT   ASHTON 2  min.  45  sec Pitchounette     Allegro     Massenet 

4.  T.  I'M  JUST   FRAN 2  min.  30  sec THEME. 

5.  T.  GRACE  NOIR 3  min.  15  sec Nocturne  in  C  Minor. .  .Lento   Chopin 

6.  T.   IF  YOU  TRY  TO  BLACKMAIL 2    min Hawkes   Dramatic Moderato    Hawke 

7.  T.  MRS.     GREGORY 1  min.  30  sec Wayside  Flowers Andante   Smith 

8.  T.  THE  OTHER  MEMBERS 2  min.  15  sec Elysian    Dreams Moderato    Reviland 

9.  T.  FRAN  DID'T  WANT  TO  GO 1    min Misterioso  Dramatlco.  .  .Misterioso    Borch 

10.  T.  AND    WHILE    FRANIS 1    min I    Can't    Do    That    Sum    Babes  in  Toyland.Herbert 

11.  T.   THE    PUNISHMENT 3    min THEME. 

12.  T.  OH,  LET'S  ALL  GO  HOME 2    min An  Old  Love  Story Andante  Conte 

13.  T.  SMOULDERING    FIRES 3    min Aria     Andante   Schuman 

14.  T.   THE     RIVALS 1    min In  Roseland Moderato   Eugene 

15.  T.  REVERIES    3    min Reverie     Moderato   Vieuxtemp 

16.  T.  THE   SABBATH   DAY 1    min Piano    solo    to    action. 

17.  T.   RELIGION  TO  ME  MEANS 2    min Berceuse Andante   Iljinsky 

18.  T.   FRAN  IS  PREPARING 3  min.  30  sec Meditation Andante   Delmas 

19.  T.  IN  ANOTHER   TWILIGHT 2  min.  30  sec THEME. 

20.  D.  MR.  AND  MRS.   GREGORY 1    min Bleeding  Hearts   Andante   Levy 

21.  T.  THE  TALE  BEARER 1  min.  30  sec Limber    Jack One-Step    Richardson 

22.  T.  WITH   LITTLEBURG   IN  THE 2    min Tarantella     Vivace    Bohm 

23.  T.  THEN  ROSA  REALIZES 1  min.  15  sec Dramatic  Finale Smith 

24.  T.  OH,  I'M  SO  HAPPY 1    min Tarantella     Vivace Bohm 

25.  T.  NINE  O'CLOCK 2    min THEME. 

CHARACTER    Comedy  Drama. 

ATMOSPHERE   Neutral. 

MECHANICAL  EFFECTS   Hoot  of  an  Owl. 


1220 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


CXZr& 


Live   News   from    Everywhere 


[um  )&*  jggf|  mu*&  muML'mjw.  ^j^M(mCmiMvM)M  'j&in&c'ML  m  m  mh  mlm 


SALT  LAKERS  WANT  THEIR  MONEY  BACK 

Theatre  Managers  Petition  for  a  Tax  Refund 
Covering  Period  That  the  Houses  Were  Dark 

will  be  house  manager.  The  program  will 
begin  at  noon  daily  and  will  continue  until 
1  p.  m.  Popular  prices  have  been  an- 
nounced. The  house  will  make  a  policy  of 
"first  run"  pictures. 

Amerk-an    Has   Good    Music. 

"Cheating  Cheaters,"  the  Select  feature 
with  Clara  Kimball  Young  in  the  leading 
role,  attracted  big  business  at  the  Ameri- 
can Theatre.  The  musical  program  was 
augmented  by  the  singing  of  popular 
songs  by  Miss  Ney  Neen  Farrell.'  Her 
work  was  appreciated  by  the  audiences 
as  was  also  that  of  Miss  Esther  Stayner, 
the  American   organist. 

Salt   Lake   News   Notes. 

"The  Common  Cause,"  produced  by  J. 
Stuart  Blackton  and'  released  through  the 
Vitagraph,  has  been  booked  for  an  early 
showing  at  the  American  Theatre. 

The  American  Theatre  also  has  booked 
the  Vitagraph  picture,  "The  Lion  and  the 
Mouse,"  featuring  Alice  Joyce. 

"Over  the  Top,"  the  Arthur  Guy  Empy 
picture,  was  booked  at  Murray. 


THEATRE  managers  of  Salt  Lake  have 
petitioned  the  city  commission  for  the 
refund  of  the  license  taxes  for  the 
period  the  shows  were  closed  down  by 
order  of  the  state  board  of  health  on  ac- 
count of  the  influenza  epidemic.  They  ask 
that  one-sixth  of  the  year's  license  taxes 
be  given  back  to  them,  explaining  that 
they  were  not  permitted  to  do  the  busi- 
ness for  which  they  paid  the  license  dur- 
ing the  period  of  October  9  to  December  9. 
The  commission  has  not  yet  acted  on  the 
matter  though  some  of  its  members  admit 
the  justice  of  the  theatre  men's  conten- 
tion. The  theatres  which  joined  in  the 
petition  are  Pantages,  American,  Empire, 
Paramount-Empress,  Princess,  Broadway, 
Strand,  Photoplay,  Wilkes,  Rialto,  Liberty, 
Orpheum  and  Cozy. 

Business   Becoming  Normal. 

With  the  third  influenza  wave  seem- 
ingly a  thing  of  the  past,  business  at  the 
motion  picture  theatres  appears  to  be  al- 
most normal  again.  The  managers  of  the 
several  houses  report  that  the  prospects 
are  encouraging  and  that  the  public  as  a 
whole  seems  to  have  gotten  over  the  scare 
created  by  the  epidemic  and  the  enforced 
closing.  ^ 

From  other  parts  of  the  state  come 
bright  reports,  and  the  exchanges  and  dis- 
tributors are  feeling  encouraged  as  busi- 
ness is  improving  through  the  intermoun- 
tain  territory  covered  by  the  Salt  Lake 
branches. 

Hippodrome    Reopens. 

With  the  First  National  attraction, 
"Virtuous  Wives,"  the  Hippodrome  The- 
atre has  reopened.  The  house  is  under  the 
management  of  George  W.  Dwyer,  a  vet- 
eran showman  of  Salt  Lake  City.  J.  W. 
Tuhey,  formerly  of  the  Broadway  Theatre, 


Louisville  News  Letter 

Death   of   A.   A.    Bigelow. 

NEWS  has  been  received  from  Caxam- 
bas,  Fla.,  of  the  death  of  A.  A.  Bige- 
low,  manager  of  Macauley's  Theatre, 
Louisville,  who  was  drowned  while  surf 
bathing  on  February  8.  Mr.  Bigelow  left 
Louisville  three  weeks  prior  to  his  death 
to  enjoy  a  vacation,  after  many  months 
of  war  work  with  the  draft  board  and 
the  Red  Cross.  Mr.  Bigelow  was  born 
forty-six  years  ago  in  St.  Paul.  His  widow 
was   Miss   Rachael   Macauley,   daughter   of 


the  late  John  T.  Macauley,  of  Louisville. 
In  1915  Mr.  Bigelow  took  over  the  active 
management  of  the  theatre  following  the 
death  of  Col.  Macauley.  He  was  a  Yale 
graduate,  class  of  1894,  and  reputed  to 
be  worth  close   to  a  million  dollars. 

Raise    in    Fares    Would    Affect    Theatres. 

A  continued  fine  spell  of  weather 
coupled  with  a  larger  force  of  men  at 
Camp  Taylor  is  resulting  in  the  exhibitors 
of  Louisville  securing  an  excellent  run 
of  business,  which  has  proven  the  best  on 
record. 

There  is  a  possibility  that  the  business 
of  the  suburban  houses  will  improve  at 
the  expense  of  the  downtown  houses,  as 
a  reswit  oi  an  increase  granted  employes 
of  the  Louisville  Railway  Co.,  and  a  rec- 
ommendation that  fares  be  raised  to  take 
care  of  wages.  It  is  now  planned  to  jump 
fares  to  seven  cents,  instead  of  five.  The 
suburban  houses  are  charging  less  for 
admission  than  uptown  houses,  and  an 
increase  of  four  cents  in  a  round  trip  to 
town  would  undoubtedly  be  felt  by  the 
downtown  houses. 

Exchanges  Report  Improvement. 

Louisville  exchanges  report  business  as 
improving  materially  as  a  result  of  the 
general  lifting  of  all  influenza  embargoes 
throughout  the  state.  A  few  cases  are 
still  reported,  but  the  wave  appears  to 
have  been  fully  broken  with  the  result 
that  business  is  coming  back.  In  Eastern 
Kentucky  private  picture  shows  will  be 
installed  by  several  large  mining  compa- 
nies. Quite  a  number  of  new  mining 
towns  are  being  erected  in  isolated  dis- 
tricts, and  the  operators  have  discovered 
that  pictures  are  a  great  advantage  in 
holding   the   men   and   their   families. 

Reformatory   Runs  Pictures. 

At  Jeffersonville  an  old  cellhouse  at  the 
Reformatory  has  been  converted  into  a 
moving  picture  theatre.  Moving  picture 
shows  for  the  inmates  are  given  Tuesdays, 
Thursdays  and  Saturdays. 


utF^&^ww&&iiy^w&ww&iyiyw&i&iy&&w&mr*\«\ 


Constance   Talmadge   in   "Romance   and  Arabella"    (Select). 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1221 


Philadelphia  News  Letter        ST<  LOUIS  WILL  HAVE  ELABORATE  HOUSE 


Superior    Hns    Yod-O-Ville    Movies. 

THE  Superior  Film  Exchange,  Inc.,  1331 
Vine  St.,  an  exhibitors'  cooperative 
organization,  announces  that  it  has 
acquired  the  states  rights  for  Eastern 
Pennsylvania  and  South  New  Jersey,  on 
Spannuth's  Yod-O-Yille-Movies.  These 
pictures  will  be  released  about  March  1st. 
four  to  five  vaudeville  acts  being  depicted 
in   each   reel. 

Cherry    Hill    Prison    Pats    on    Pictures. 

Inmates  of  the  Cherry  Hill  prison  in 
Philadelphia  have  been  furnished  with  a 
motion  picture  show  every  Saturday 
through  the  courtesy  of  J.  Hagerty,  man- 
ager of  the  Triangle  Distributing  Corpo- 
ration. A  very  handsome  inlaid  box  was 
given  him  at  the  last  show  as  a  mark  of 
appreciation   for   his   kindness. 

Arcadia    Repents    on    "Little    Women." 

Alexander  Boyd,  of  the  Arcadia  Theatre, 
was  so  pleased  with  the  results  obtained 
by  the  presentation  of  the  Artcraft's  "Lit- 
tle Women,"  that  he  repeated  the  exhibi- 
tion for  another  week.  This  is  the  first 
instance  of  the  Arcadia  Theatre  running  a 
production  for  more  than  a  week. 
Local     News    Xotes. 

A.  S.  Kane,  general  manager  of  the 
Select  Film  Corporation,  New  York,  re- 
cently paid  Philadelphia  a  visit  and  spent 
several  days  looking  over  the  field  under 
the  guidance  of  the  local  representative 
Max   Milder. 

The  Bellevue  Theatre,  2212  North 
Front  Street,  has  been  acquired  by  the 
owner  of  the  Tivoli  Theatre,  who  has 
taken  over  the  lease  for  a  period  of  five 
years. 

M.  Stefel  of  the  Lafayette  Theatre  in 
Kensington  has  started  a  street  car  adver- 
tising campaign. 

A.  G.  Buck  is  leaving  the  Goldwyn  ex- 
change to  take  charge  of  the  Baltimore 
Booking  Company,  releasing  the  Capitol 
Film  Comedies  and  Hart  and  Mix  re- 
issues. 

"Pop"  Sam  Ford  is  now  representing 
The  Quaker  City  Feature  Exchange  in 
the   Philadelphia    territory. 

Arthur  Hyman.  Pennsylvania  represen- 
tative of  the  Triangle  since  its  opening 
here,  has  gone  over  to  the  Vitagraph  in 
the  same  territory. 

Gus  Krug,  formerly  with  the  Superior 
and  Metro  exchanges,  has  gone  over  to 
the    Capitol    Film    Company. 


Loew's  Will  Occupy  the  Best  Site  iaflttie  City 
and  Contain  Ticker  Room  and  Peacock  Alley 


Minneapolis  News  Letter 

Game    League    Sees    Tank    Service    Film. 

MAJOR  M.  R.  NYMAN  presented  mov- 
ing pictures  of  the  tank  service  of 
the  United  States  army  at  the  an- 
nual meeting  of  the  Minneapolis  branch 
of  the  Minnesota  Game  Protective  League 
at  Dayton's  tea  rooms  Saturday,  Feb- 
ruary S'. 

New     Universal      District     Chief. 
Sidney  J.   Goldman    has   been   named   di- 
visional   manager    for    the    Chicago,    Mil- 
waukee,     Minneapolis,      Omaha     and     Des 
Moines    circuit    of   Universal.      He    is    now 
making   a    trip   covering    these   exchanges. 
Graham    Succeeds    Roy    White. 
Harry    D.    Graham,     formerly     connected 
with    George    Kleine    of    Minneapolis    and 
more    recently    assistant    manager    of    the 
Minneapolis   Pathe   exchange,   has   gone   to 
Omaha    to    take    over    the    management    of 
the  Pathe  branch  in  that  city  made  vacant 
by   the  death  of  Roy   White. 

Supreme  Gets  Tom  Mix  Re-issues. 
Frank  Thayer,  manager  of  the  Supreme 
Feature  Film  Company,  of  Minneapolis, 
announces  that  his  company  has  secured 
the  distribution  of  the  Tom  Mix  re-issues 
for   Minnesota   and   the   Dakotas. 

New    ExchaiiKe    to    Open    in    .March. 
L.   H.  Coen  announces  that  a  new   inde- 
pendent    film      distributing      organization 
will    commence    operations    in    Minneapolis 
early  in  March. 


PLANS  for  the  erection  of  a  new  theatre 
on  "the  best  site  in  St.  Louis,"  the 
entire  project,  including  the  land,  to 
cost  an  unusually  large  sum,  has  been 
announced  by  Marcus  Loew,  who  was  in 
St.   Louis  perfecting   the   arrangements. 

"It  will  be  on  the  best  site  or  on  none 
at  all,"  Loew  told  the  representative  of 
the  Moving  Picture  World.  He  declined 
to  reveal  the  location  until  the  deal  is 
consummated.  It  is  understood,  however, 
that  it  will  be  on  Washington  avenue. 

The  theatre  will  be  modeled  after  one 
just  completed  in  Brooklyn,  N.  Y.  There 
will  be  no  wood  used  in  the  edifice,  the 
interior  being  finished  in  marble.  The 
theatre  will  contain  a  library,  a  ticker 
room  for  brokers,  a  club  room,  a  "pea- 
cock alley."  and  a  lounging  room.  The 
aduitorium  will  have  a  seating  capacity 
of   4,400. 

Knter  The    Persuing. 

The  Park  Theatre,  which  was  recently 
taken  over  by  Koplar  and  Goldman  and 
renamed  Pershing,  is  being  redecorated 
and  will  be  opened  soon  by  its  new  owners 
as  one  of  St.  Louis's  finest  moving  picture 
houses. 

Louis  K.  Sidney,  who  came  to  St.  Louis 
several  months  ago  as  managing  director 
of  the  Liberty  Theatre.  William  Fox's 
house,  has  been  engaged  to  manage  the 
theatre. 

Farmer    to    Cultivate    Picture    Field. 

Porter  Farmer,  of  Fulton,  Ky.,  has  made 
his  entrance  into  the  moving  picture  busi- 
ness by  opening  the  Great  Theatre  in  that 
city  and  is  doing  an  excellent  business. 
He  has  booked  everything  Select  has  on 
its  program,  and  Miss  Thelma  Anderson, 
one  of  Fulton's  prettiest  girls,  has  been 
installed   as   ticket   seller. 

Illness   of   A.   C.   Bridges. 

A.  ('.  Bridges,  of  the  firm  of  Bridges  & 
Talton,  has  been  confined  to  his  home  for 
several  weeks  by  illness.  Bridges  and 
Talton    control   the   Majestic   Theatre,   Em- 


pire Theatre,   Old   Majestic,   Majestic   No.   2 
and    Empire    No.    2    of    Memphis,    Tenn. 
Cella    &    Tait    Will    Reopen    Rialto. 

After  making  extensive  repairs  Cella  & 
Tait  will  open  their  new  Rialto  Theatre  on 
Grand  avenue,  near  Oliver  street,  March  2. 
The  house  was  formerly  the  old  Players 
theatre,  which  played  stock. 

Feist    "Visits    St.    Louis. 

Felix  Feist  of  Goldwyn  Pictures  Cor- 
poration was  a  recent  visitor  at  the  Gold- 
wyn  St.   Louis   offices. 


Cincinnati  News  Letter 

Picture     Houses     Entertain     Soldiers. 

THE  visit  to  Cincinnati  a  few  days  ago 
of  the  first  unit  of  overseas  troops  to 
return  to  the  city,  a  battalion  of  the 
330th  Infantry,  composed  largely  of  Cin- 
cinnati men,  was  the  occasion  of  a  cele- 
bration in  which  the  entire  city  joined. 
The  Walnut,  the  Strand,  the  Family  and 
the  Gifts  were  thrown  open  to  the  men 
free  of  charge,  and  without  war  tax,  this 
being  paid  by  the  exhibitors.  Moving 
pictures  were  made  of  the  parade  in  which 
the  men  appeared,  with  bayonets  fixed  and 
wearing   their   steel    helmets. 

Colonial    Improvements    Under    Way. 

The  work  of  demolishing  the  interior 
of  the  Colonial  Theatre,  for  the  purpose 
of  remodeling  the  house  thoroughly  and 
increasing  the  seating  capacity  has  com- 
menced. The  work  will  require  several 
months   to   complete. 

\lh  a  in  lira     Runs     "Sporting     Life." 

The  Alhambra  recently  secured  for  a 
week's  engagement  the  film  version  of 
"Sporting  Life,"  the  famous  melodrama, 
produced  by  Maurice  Tourneur  for  the 
Paramount- Artcraft  interests.  The  pic- 
ture was  shown  some  weeks  back  at  the 
Walnut,   and  made  a  decided   hit. 

"Eye    for    Eye"    Paeks    Strand. 

The  Strand  has  one  of  its  most  success- 
ful weeks  in  its  successful  career,  with 
the  engagement  of  Mme.  Nazimova  in 
Metro's  "Eye  for  Eye." 


Jack     Pickford" 

Has  His  Wild  Men  Tamed  Between  Scenes 

of  "In  Wrong." 


Dallas  News  Letter 

MeCullough   Rack  on  the  Job. 

REX  McCULLOUGH  of  the  Consolidated 
Film  and  Supply  Co.  staff  is  back  at 
his  desk  with  a  German  shrapnel  bul- 
let through  his  arm.  McCullough  was  one 
of  the  Texas  boys  who  went  over  the  top 
with  the  Ninetieth  Division  at  St.  Mihiel. 
He  was  wounded  while  fighting  in  the  Ar- 
gonne.  Manager  Ned  Depinet  had  his  job 
waiting    for   him. 

"Italy's   Flaming   Front"    Draws   Well. 

John  Martin,  of  the  Martin  Theatre,  at 
Mount  Pleasant,  reports  that  he  broke  all 
previous  house  records  and  cleaned  up  a 
goodly  profit  early  in  February  when  he 
ran  "Italy's  Flaming  Front"  for  a  couple 
of  days. 
Depinet   to   Push   "Heart   of   Humanity." 

Manager  Depinet,  of  Consolidated,  has 
determined  to  do  things  up  brown  with 
his  "Heart  of  Humanity"  which  will  be 
released  in  Texas  before  the  end  of  Feb- 
ruary. He  has  arranged  a  special  screen- 
ing for  newspapermen  and  members  of 
the  Rotary  club  of  which  he  is  a  member. 
Personal     and     Rusiness     Item. 

J.  L.  Jones  has  purchased  the  Gem 
Theatre,  Sherman,  from  the  estate  of  the 
late  James  B.  and  Mrs.   Wilson, 

Bert  Hunter,  of  the  Bufford  Theatre, 
Sulphur  Springs,  Tex.,  has  installed  a  new 
$5,000  pipe   organ   in   his   theatre. 


1222 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


STEINBERG  PLANS  THOUSAND  SEAT  HOUSE 


It  Will  Be  Located  in 
of  Pittsburgh  and  Be 

MAX  STEINBERG,  of  the  Acropolis 
Theatre,  Second  avenue,  Hazelwood, 
Pittsburgh,  is  having  plans  drawn 
for  a  large  new  house  he  expects  to  build 
there,  as  soon  as  the  weather  permits. 
The  size  of  the  proposed  structure  will 
be  about  120  x  60  feet,  and  will  have  a 
capacity  of  1,000,  including  a  gallery, 
There  will  be  ticket  offices  on  two  streets, 
and   exit   doors  on    three. 

This  house,  when  completed  will  be  the 
finest  and   largest  in   the   Hazelwood  sec- 
tion.    Mr.   Steinberg   has   already   decided 
upon    the    music    question,    which    will    be 
.  furnish    by    a   large    pipe    organ. 
T.   P.   Kelly   Is    Back. 

T.  "Persuasive"  Kelly,  formerly  known 
as  T.  Pathe  Kelly,  of  New  York  City,  is 
back  receiving  the  greetings  of  his  friends 
in  the  Pittsburgh  territory.  Mr.  Kelly 
for  several  years  was  with  the  Pathe 
and  with  Paramount-Artcraft,  covering 
western  Pennsylvania  for  both  firms.  He 
is  now  handling  J.  Frank  Hatch  Attrac- 
tions, "The  Whip",  "Still  Alarm,"  "Wives 
of   Men"   and    "Tempest   and   Sunshine." 

Mr.  Kelly  has  been  in  the  service  of 
the  United  States  Government,  connected 
with  the  Ordnance  Department,  and  was 
located  at  Morgan,  N.  J.,  at  the  T.  A. 
Gillespie  Loading  Plant. 

Mr.  Kelly  was  tendered  a  dinner  at 
the  Fort  Pitt  Hotel  by  his  numerous 
friends  in  the  exchange  and  sales  end  of 
the  film  industry,  and  Mr.  H.  H.  Buxdaum, 
special  representative  for  the  Paramount- 
Artcraft,  presided.  Other  notables  present 
were  the  executives  of  the  Jaggerbush 
System,  of  which  Mr.  Kelly  is  Honorary 
President. 

United  Release  Through  World- 

The  Pittsb  rgh  branch  of  the  United 
Picture  Theatres  of  America,  Inc.,  Ira 
A.  Aronson,  manager,  is  now  releasing 
through,  and  have  an  office  with  the  World 
Film  Corporation,  238  Penn  avenue,  Pitts- 
burgh. "Doc"  Aronson  is  getting  things 
in  shape,,  and  is  already  much  at  home 
in  his  new  location.  He  said  recently  that 
he  wishes  exhibitors  to  understand  that 
the  World  Film  Corporation  has  no  con- 
nction  with  the  United  whatsoever  except 
the  handling  of  the  films,  the  same  as 
the  General  Film  Company  did  previously. 
Luckasavage   Wants  a  Theatre. 

John  Luckasavage,  formerly  owner  of 
the  Lyric  Theatre  at  Clarence,  Pa.,  who 
has  been  in  the  army  the  past  year,  has 
been  discharged  and  is  on  the  lookout 
for  another  house  to  buy  or  lease.  He 
can  be  addressed  at  S3  Elizabeth  avenue, 
Elizabeth,   N.   J. 

Eaton    Returns    to    Victory. 

C.  L.  Eaton,  part  owner  of  the  Victory 
Theatre,  Wilkinsburg,  Pa.,  has  been  dis- 
charged from  the  navy  and  has  returned 
home.  He  has  assumed  the  active  man- 
agement of  the  theatre,  which  was  opened 
two.  months  ago  by  his  father,  Edgar 
E.    Eaton. 

Elder  Buys  the   Barnes. 

Manager  Barnes,  of  the  Barnes  Theatre, 
Ellwood  City,  has  sold  this  house  to  Mr. 
Elder,  of  the  Strand  Theatre  at  Washing- 
ton, Pa.,  the  new  owner  will  take  pos- 
session March  1st.  Mr.  Barnes  is  planning 
on  an  extended  Southern  trip  for  his 
health. 
Browarsky    Resumes    Rex    Management. 

Ike  Browarsky  is  back  in  Pittsburgh 
after  a  ten  months'  stay  at  Camp  Stewart, 
Virginia,  and  has  again  assumed  charge 
of  the  Rex  Theatre,  East  Liberty,  Pitts- 
burgh. Mr.  Samuels,  former  manager,  is 
now  at  the  Centre  Square  in  the  same 
capacity. 

Cross    Is    Out    of    Hospital. 

Al.  W.  Cross,  "who  was  injured  in  the 
recent  film  building  fire  in  Pittsburgh, 
has  Just  been  discharged  from  the  hos- 
pital,  and   immediately  went  to   St.  Louis 


the  Hazlewood  Section 
Finest  in  the  Vicinity 

to  recuperate.  He  intends  to  return  to 
Pittsburgh  in  the  near  future,  however, 
and   again   start   in   business. 

Schwerin    Visits    Pittsburgh. 

Charles  Schwerin,  manager  of  the  Cleve- 
land Film  Clearing  House,  accompanied 
by  L.  S.  Card,  general  manager  of  the 
company,  were  in  Pittsburgh,  Monday, 
February  10th,  en  route  from  New  York 
to  Cleveland.  Mr.  Schwerin  was  formerly 
in  the  film  business  here  and  called  on 
many  of  his  old  friends  in  Pittsburgh. 
Victor   Likes    llayakawa. 

Manager  Victor,  of  the  Victor  Theatre, 
McKeesport,  Pa.,  ran  the  Mutual's  first 
two  Sessue  Hayakawa  productions,  with 
such  success  that  he  has  signed  up  for 
the  remaining  six  forthcoming  releases. 
He  has  also  signed  contracts  for  two 
Mutual  specials,  "The  Eleventh  Command- 
ment," starring  Lucille  Lee  Stewart  and 
"What  Every  Woman  Wants,"  with  Grace 
Darmond. 

Notes,   Personal   and   Otherwise. 

J.  G.  Meyer,  of  the  Excel  Amusement 
Company,  Williamsport,  Pa.,  which  oper- 
ates a  chain  of  theatres  in  that  section 
of  the  state,  was  in  Pittsburgh,  Monday, 
February  10th,  looking  after  some  book- 
ings. 

Manager  Thomas  Bello,  of  the  Bijou 
Theatre,  Belle  Vernon,  Pa.,  states  that 
"Ramona"  got  him  record-breaking  busi- 
ness recently.  He  put  it  on  at  15  and 
25    cents   and   cleaned    up. 

Jerome  Casper,  manager  of  the  Liberty 
Theatre,  East  Liberty,  Pittsburgh,  spent 
some  time  recently  in  Atlantic  City,  where 
he  went  for  his  health.  During  his 
absence  William  E.  Kirsch  managed  the 
theatre. 

Benjamin  Andursky  is  now  manager  of 
the  Garden  Theatre,  Northside,  Pittsburgh, 
recently  taken  over  by  Nate  Friedberg 
and  associates.  He  was  formerly  at  the 
American,  Mt.  Oliver,  where  he  is  suc- 
ceeded by  Clarence  Klein. 

Leon  Victor,  well-known  in  the  Pitts- 
burgh section  as  manager  of  the  "Birth 
of  a  Nation"  show,  was  in  Pittsburgh 
recently.  He  was  en  route  to  St.  Louis, 
where    he    will    handle    "Mickey." 

Harry  E.  Reiff,  formerly  city  and  county 
salesman,  has  been  promoted  to  the  posi- 
tion of  office  manager  of  the  Universal, 
succeeding  J.  J.  Spandau. 

A.  A.  Smith,  Universal  district  manager, 


was  in  Pittsburgh  a  few  days  recently, 
meeting  exhibitors.  Mr.  Smith  has  Juris- 
diction over  the  Universal  offices  at  Pitts- 
burgh, Cleveland,  Detroit,  Cincinnati  and 
Indianapolis. 

Charles  L.  Casanave,  formerly  of  Ex- 
hibitors' Mutual,  left  February  9  for 
Chicago,  where  he  will  do  special  work 
for    the    Vitagraph    office. 

Edward  Petri,  Mutual  shipper,  who  has 
been  laid  up  with  the  influenza  and 
pneumonia,  the  past  six  weeks,  is  once 
more   on   the   job. 

Fred.  Huett,  of  the  Gem  Theatre, 
Punxsutawney,  Pa.,  recently  ran  Martin 
Johnson's  "Cannibals  of  the  South  Seas" 
and  cleaned  up.  He  closed  his  doors  40 
minutes   after    the    ticket   sale    began. 

Leonard  Goldstein,  formerly  a  salesman 
with  the  Pittsburgh  Metro  Exchange,  Is 
now  working  for  the  Pittsburgh  Goldwyn 
in  the  same  capacity. 

Miss  Selda  Teplitz,  formerly  booker  at 
the  Exhibitors'  Service  Co.,  .is  now  with 
the  Penn  Film  Service,  acting  as  as- 
sistant manager  to  her  brother,  Matthew 
Teplitz,   manager  of  the   Exchange. 

Sam  Wheeler,  was  mustered  out  of  the 
Army  at  the  Columbus  Barracks,  recently, 
and  is  again  back  in  Pittsburgh. 

The  Crucible  Fuel  Company,  Crucible, 
Pa.,  have  purchased  a  new  Powers  6-B 
Cameragraph  and  a  Gold  Fibre  Screen 
for  their  theatre  from  the  Pittsburgh 
U    T.    E. 

F.  W.  Bartlett,  Universal  district 
auditor,  was  at  the  Pittsburgh  office  for 
a  few  weeks. 

Harold  Rodner,  just  out  of  the  Army, 
is  now  on  the  road  for  the  Pittsburgh 
branch  of  the  United  Picture  Theatres 
of  America,   Inc. 


Edith  Roberts. 

In  "A  Taste  of  Life"   (Universal). 


Seattle  News  Letter 

What   Is   Doing  at   The   Clemmer. 

J  AMES  L.   TALLY  has   resigned   the   po- 
sition   of     assistant     manager     of    the 
Clemmer  Theatre  and  is  now  working 
on    the    road    out    of    the    Seattle    Mutual 
office. 

Mr.  O'Brien,  one  of  the  two  head  ushers 
at  the  Clemmer,  resigned  to  try  to  get 
into  the  service,  but  was  unable  to  pass 
the  physical  examination.  He  is  now  back 
at  the   Clemmer. 

Although  Mr.  Clemmer  has  re-employed 
one  of  his  men  head  ushers  he  is  keeping 
the  girl  ushers,  whom  he  engaged  when 
the   work-or-fight   order  was   passed. 

Baby  Marie  Osborne  made  personal  ap- 
pearances at  the  Clemmer  Theatre,  Seat- 
tle, on  Sunday,  Monday,  Tuesday,  and 
Wednesday,  of  the  week  beginning  Feb- 
ruary 2.  Before  her  appearance  at  each 
performance  "Dolly's  Vacation"  was 
shown.  The  Clemmer  played  to  capacity 
business  at  every  performance  all  four 
days,  before  the  strike  closed  the  the- 
atres. The  feature  photoplay  during  this 
time  was  Tom  Moore's  "Thirty  a  Week." 
At  the  highest  figure  ever  paid  for  a 
single  reel  film  in  Seattle  Jim  Clemmer  has 
booked  the  first  of  the  Prizma  Master  Pic- 
tures in  natural  color. 

Hudson  Returns  to   Seattle. 

Will  E.  Hudson,  local  cameraman  for 
Pathe,  has  returned  to  Seattle  from  the 
spruce  camps  of  Oregon  and  Washington, 
where  he  was  making  motion  pictures  of 
the  work  being  done  there  for  the  Com- 
mittee on  Public  Information.  He  is  now 
making  two  pictures  a  week  for  Pathe 
News  and  is  developing  and  printing  them 
in  his  own  laboratory  for  local  distribu- 
tion. He  is  kept  pretty  busy  during  these 
strike  days  getting  pictures  of  "walk- 
outs" and  other  news  stories. 

Minister   Runs   Picture   Show. 

.  Reverend  E.  C.  Griggs,  of  Mount  Vernon, 
Washington,  is  showing  pictures  in  his 
church  twice  a  week.  He  has  just  booked 
"The  Fall  of  the  Barbary  Coast"  for  one 
of  his  early  church  shows. 

State  Rights  Notes. 

L.  J.  Schlaifer,  who  just  returned  last 
week  from  the  Marine  training  station  at 


March  1,  1919 


THE    MOVING     PICTURE     WORLD 


1223 


Bremerton,  left  early  this  week  on  a  trip 
through  the  territory  to  book  his  films. 
Before  leaving  he  announced  the  purchase 
of  several  new  pictures,  including  "Me 
und  Gott,"  the  new  Educational  Weekly, 
and  the  film  illustrations  of  patriotic 
songs,   called   "Battle   Songs   in  Action." 

The  Greater  Features  Company  has 
added  to  its  list  of  attractions  the  W.  H. 
Clifford  Productions,  the  one-reel  Sennet 
Keystones,  and  the  two-reel  Western 
comedies  featuring  Shorty  Hamilton,  and 
the  West  Coast  edition  of  the  Gaumont 
Weekly. 

Exj-hange  Personals. 

M.  Meyberg,  representative  of  the  W.  H. 
Clifford  Productions,  while  in  Seattle  re- 
cently closed  a  contract  with  the  Greater 
Features  Company. 

Miss  Jo  Donnelly  is  sending  out  a  road 
man  to  handle  the  "Fall  of  the  Barbary 
Coast."  She  will  return  to  Montana  the 
middle  of  February. 

H.  C.  Cleland,  salesman  for  Goldwyn,  is 
back  from  a  trip  through  Eastern  Oregon 
and  reports  that  exhibitors  are  more  opti- 
mistic than  they  have  been  in  some   time. 

H.  K.  Brin,  who  has  charge  of  the  Salt 
Lake  and  Spokane  territory  for  the 
American  Film  Corporation,  is  in  Seattle 
visiting  his  family  while  recuperating 
from  an  attack   of  the   influenza. 

W.  L.  Doudlah,  formerly  salesman  out 
of  the  Seattle  Fox  office,  is  now  working 
the  Oregon   territory   for  Select. 

H.  B.  Wright,  Select  salesman,  is  spend- 
ing a  few  days  at  Seattle  headquarters, 
after  a   long  trip   through   his   territory. 

J.  S.  Nelson,  who  left  Mutual  about  a 
year  ago  to  take  over  the  management  of 
the  Rose  Theatre,  Colfax,  has  returned  to 
his  old  position  of  salesman  with  the 
Seattle   Mutual   exchange. 

Gus  Metzger,  newly  appointed  Western 
district  manager  for  Universal,  arrived  in 
Seattle  January  31  with  a  print  of  "The 
Heart  of  Humanity." 

Harry  C.  Arthur  has  left  for  a  six  weeks* 
trip  through   Montana   for  United, 
i  .1.-, .111:1   Notes. 

All  theatre  managers  of  Tacoma  have 
received  letters  from  Mayor  Riddel  en- 
closing copies  of  three  slides  to  be  siiown 
at  every  performance  to  help  ward  off  the 
necessity   of   again   closing   the   theatres. 

Martin  Steffen  is  to  build  a  new  subur- 
ban theatre  which  will  be  called  the  Rex. 
Work   will  be  started  about  April   1. 

Tacoma  Operators'  Union,  Local  175, 
I.  A.  T.  S.  E.,  at  a  special  meeting  recently 
adopted  a  resolution  to  take  care  of  all 
returned  soldiers  recruited  from  their 
ranks. 

Robert  McKinnell  reports  business 
picking  up  every  week  at  his  Ruston  The- 
atre. 


Spokane  News  Letter 

Spokane    Prospects    Are    Good. 

SOL  BAUM,  of  Portland,  Oregon,  district 
manager  of  the  Universal  Film  Ex- 
changes. Inc.,  for  Portland,  Spokane 
and  Seattle,  spent  the  week  of  February 
10  to  17  in  Spokane  visiting  the  moving 
picture  theatre  managers  and  in  confer- 
ence with  W.  Potter,  manager  of  the  Uni- 
versal   for    this    territory. 

"Everything  seems  prosperous  among 
the  theatre  men  of  Spokane  and  the  pros- 
pects are  that  we  will  have  a  very  active 
season,"  said  Mr.  Baum.  "I  find  the 
theatre  men  optimistic  and  we  are  having 
good  success  in  this  territory  with  our 
bookings. 

Titan    Will    Resume. 

Within  a  few  months  the  Titan  Motion 
Picture  Company,  of  Spokane,  will  resume 
work  according  to  announcement  just 
made  by  J.  Don.  Alexander,  president  of 
the  company.  Mr.  Alexander  said  that 
his  company  had  placed  its  capital  in 
the  bank  and  cut  off  all  expenditures 
when  the  Government  made  an  appeal  to 
reduce  unnecessary  building,  but  that  the 
company    was    now    ready    to    resume    its 


MANAGER  TAKES  HIS 

Perry,  of  Oakland's  T.  &  D 
for   Ex-Service   Men   and 

EUGENE  L.  PERRY,  the  new  manager 
of  the  T.  &  D.  Theater  at  Oakland, 
Cal.,  has  taken  hold  of  this  position 
with  the  vim  that  made  him  so  successful 
with  the  Shubert  Amusement  Enterprises. 
One  of  the  first  innovations  inaugurated 
by  him  was  the  establishment  of  a  free 
employment  bureau  for  honorably  dis- 
charged soldiers,  sailors  and  marines.  He 
has  employed  several  of  these  himself  and 
makes  use  of  the  screen  to  secure  posi- 
tions  for  others  in   need   of  work. 

A  company  of  forty  artists  has  been  en- 
gaged to  present  "Cavalleria  Rusticana" 
nightly  for  a  week  at  admission  prices  of 
50  and  25  cents,  a  portion  of  the  receipts 
going  toward  the  erection  of  a  Labor 
Temple  in  Oakland.  The  regular  program 
of  moving  pictures  is  to  be  given  in  con- 
junction with  the  opera. 

Coliseum  Inaugurates  Kiddies  Matinee 

Samuel  H.  Levin,  owner  and  manager  of 
the  Coliseum  Theater,  located  in  the  Rich- 
mond District,  has  inaugurated  a  series  of 
Saturday  matinees  for  the  youngsters  of 
the  neighborhood,  the  opening  attraction 
being  the  Fox  production,  "Ali  Baba  and 
the  Forty  Thieves."  This  matinee  will 
precede  the  regular  afternoon  perform- 
ance and  those  who  attend  it  will  be  per- 
mitted   to    remain    for    the    regular    show. 

Meyer   J.    Cohen    Quits    General. 

Meyer  J.  Cohen,  who  has  had  charge  of 
the  local  branch  of  the  General  Film 
Company  for  several  months,  has  ten- 
dered his  resignation  and  has  been  suc- 
ceeded by  W.  E.  Matthews,  who  came  here 
a  short  time  -ago  from  the  Los  Angeles 
office  as  salesman. 

L.  E.  Tillman  is  in  charge  of  the  new 
Portland   branch.      Formerly    the   Portland 

building     program     and     complete     struc- 
tures which  had  been  started. 

Spokane    Brevities. 

Arthur  Shirley,  who  has  been  featured 
in  Selig,  Ince  and  Balboa  productions  for 
the  screen,  appeared  here  in  person  with 
Julian    Eltinge    February    11. 

A.  H.  MacMillan,  formerly  manager  of 
the  Majestic  Theatre  and  now  traveling- 
representative  of  the  Metro  Pictures  Cor- 
poration for  this  territory,  reports  that 
business    is    improving. 

Peter  DeRosier,  of  Browning,  Mont., 
who  owns  and  manages  the  Orpheum  re- 
ports that  the  first  episode  of  "The  Lure 
Of  The  Circus,"  booked  from  the  Uni- 
versal has  been  a  winner  with  both 
whites  and  Indians.  Browning  is  on  the 
Blackfeet  Indian  reservation. 

The  Clemmer  Theatre  was  packed  with 
the  Victor  Hugo  play   "Les  Miserables." 


OWN  PRESCRIPTION 

.  Theatre,  Asks  New  Jobs 
Employs   Them   Himself 

office  was  merely  an  adjunct  of  the  Seat- 
tle  branch,   but   is   now   independent. 

Millie    Hhodes    Visits    Old    Home. 

Billie  Rhodes,  born  and  raised  in  the 
Hayes  Valley  district  of  San  Francisco, 
has  returned  to  her  old  home  for  the  first 
time  in  eight  years  to  appear  at  the  Tivoli 
Theatre  for  a  week  in  a  one-act  sketch 
written  for  her  by  Claire  Kummer.  She 
is  also  the  screen  star  for  the  week  at  this 
house   in    "The   Girl   of   My   Dreams." 

Schools    Purchase    Projectors. 

A  De  Vry  projector  has  been  purchased 
for  use  in  the  public  schools  of  Sacra- 
mento, Cal.,  and  a  similar  outfit  has  been 
purchased  for  use  at  Reedley,  Cal.  The 
latter  will  be  used  in  a  circuit  of  ten 
schools.  The  Chester  Weaver  Company, 
an  automobile  house  of  San  Francisco,  has 
purchased  a  projector  in  addition  to  a' 
Universal  camera,  tripod,  and  complete 
developing   and  printing   equipment. 

California  Theatre  to  Show  Drew  Comedies. 

The  management  of  the  California 
Theatre,  which  has  refrained  so  far  from 
showing  comedies  at  this  house,  has 
booked  Sidney  Drew  comedies  and  will 
feature    these   strongly   in    the   future. 

All    Star   News. 

Irving  Lesser  expects  to  be  given  his 
discharge  from  the  Navy  at  an  early  date 
and  according  to  present  plans  will  leave 
shortly  afterward  for  Chicago,  where  he 
will  relieve  George  Davis  as  manager  of 
the   "Hearts  of  the  World"  Company. 

Jack  Frazier,  who  recently  returned  to 
the  San  Francisco  film  exchange  field, 
after  an  absence  of  several  months,  is 
now  with  the  All  Star  Feature  Distribu- 
tors,  Inc. 

Sol  L.  Lesser  has  secured  the  local 
rights   to    "Yankee   Doodle    in   Berlin." 

Brief   News   of   the   Trade. 

Ralph  O.  Proctor,  Pacific  Coast  division 
manager  f«r  the  Pathe  Exchange,  Inc., 
paid  the  San  Francisco  branch  a  visit  re- 
cently. 

W.  O.  Edmonds  has  been  made  division 
manager  for  Hodkinson  Service  and  has 
left  for  Los  Angeles  to  get  that  branch  in 
running  order. 

Louis  R.  Greenfield,  of  the  Kahn  & 
Greenfield  Circuit,  San  Francisco,  is  able 
to  be  about  again,  following  an  attack  of 
influenza. 

Edward  M.  Loy,  formerly  of  Portland, 
Ore.,  has  joined  the  San  Francisco  Mutual 
office  as  film  salesman. 

The  Star  Theatre  at  Reedley,  Cal.,  Is  to 
be  reopened  under  the  direction  of  Mrs. 
Mattie  Shiebley. 


PHOTO  PLAYS. 


PHOTO  PLAYS. 


Th«  Famous  Roots  velt  Pi<±ur* 
LAUGHS!    CHEERS.1  TKRIW-S!- 

THU.FKl5ATSli/1.T^sw 

SSSP*  8rs"r  theatre  el* 


AF\lr«AU 
.3-t.o.t 


Style    of    Newspaper    Advertising    Used    by    Manager    Shackman,    of    Nev 
York's   Eighty-first   Street   Theatre. 


1224 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


CANADIAN  HOUSES  AID  IN  A  GOOD  CAUSE 

They  Are  Helping  Returned  Soldiers  to  Win 
New  Jobs  Through  the  Use  of  Special  Slides 


A  NUMBER  of  Canadian  exhibitors  are 
lending  a  hand  in  the  movement  to 
assist  returned  soldiers  in  obtaining 
employment.  The  Province,  Gaiety  and 
Bijou  theatres  of  Winnipeg,  Manitoba, 
have  been  screening  special  slides  to  ask 
patrons  to  show  preference  to  war  veter- 
ans in  giving  employment  and  also  asking 
returned  soldiers  who  need 'work  to  leave 
names,  addresses  and  other  information 
at  the  box  office.  The  lists  of  names 
are  then  turned  over  to  large  employers 
of  labor. 

At  the  Iola  Theatre,  315  Danforth 
avenue,  Toronto,  special  slides  for  job- 
less soldiers  are  screened  at  every  per- 
formance. The  theatre  has  undertaken 
to  screen  a  slide  for  each  returned  man 
who  wants  work.  An  introductory  an- 
nouncement reads: — "We  can  help  the  re- 
turned Victory  Boys.  Who  needs  a  job? 
We'll  run  his  slide  free."  Subsequent 
slides  tell  of  individual  cases. 

Many  other  theatres  are  running  slides 
which  draw  attention  to  the  work  per- 
formed by  the  Department  of  Civil  Re- 
Establishment  which  has  been  established 
by  the  Canadian  Government  to  help  the 
ex-soldier    to    get    back    to    civilian    life. 

Ottawa's    Strand    Is    Progressive. 

Manager  Archie  Laurie,  of  the  Strand 
Theatre,  Ottawa,  Ontario,  stood  them  out 
for  every  show  on  Saturday,  February  8, 
on  the  occasion  of  the  first  presentation 
in  many  months  of  a  Fox  feature  at  that 
house.  The  attraction  was  "Kultur".  Fox 
releases  are  now  getting  their  regular 
turn  at  the  Strand  along  with  other  re- 
leases. 

All  hands  at  the  Strand  were  as  busy 
as  beavers  in  February  by  way  of  pre- 
paring for  the  presentation  of  "Nine- 
Tenths  of  the  Law"  during  the  four  days 
starting  February  10.  Manager  Laurie 
sent  out  to  the  bush  for  a  couple  of  young 
forests  and  also  got  into  .touch  with 
nearby  trappers,  lumberjacks  and  other 
natives  for  bear  traps,  skis,  fur  skins 
and  other  characteristic  scenery.  Laurie 
also  took  a  carload  of  tan  bark  from  a 
nearby  mill.  When  everything  was  put 
together,  the  Strand  was  unrecognizable. 
To  make  sure  that  people  would  not  walk 
right  by,  Laurie  advertised  in  the  papers 
that  the  theatre  was  still  at  126  Sparks 
street.  A  big  crowd  enjoyed  both  picture 
and  front. 

A    "British-Canadian    News   Weekly." 

The  Specialty  Film  Import,  Limited, 
Montreal,  and  five  other  Canadian  cities, 
has  arranged  to  release  through  its  vari- 
ous offices  what  will  be  known  as  the 
"British-Canadian  News  Weekly."  Four 
different  reels  will  be  released  each  week, 
it  has  been  announced.  The  company, 
which  handles  Pathe  subjects  in  Canada, 
announces  that  each  reel  will  be  60  per 
cent.  British  or  Canadian.  A  camera  de- 
partment was  recently  established  at  the 
Toronto  office  of  the  company  under  the 
direction  of  Blaine  Irish,  and  a  cameraman 
is  also  on  the  job  in  and  around  Montreal. 
The  Specialty  Company  has  also  been 
releasing  the  Allies'  Official  War  Review 
in  Canada. 

Vancouver  Exhibitors  Turn  Down 
Socialists. 

Various  Vancouver  theatres  have  been 
having  an  interesting  time  of  it.  On  Feb- 
ruary 3,  a  number  of  local  exhibitors 
refused  to  continue  to  permit  the  holding 
of  Socialist  and  Federated  Labor  Party 
meetings  in  their  theatres  regularly  each 
Sunday.  The  rentals  for  these  meetings 
were  handed  back  to  the  interested  par- 
ties whereupon  the  District  Trades  and 
Labor  Council  sent  out  requests  to  all 
local  unions  to  hold  meetings  to  con- 
sider  a   general    strike   as   a   protest    and 


to  maintain  the  right  of  free  speech  for 
the  workers.  A  decision  has  not  been 
reached   in    the   matter. 

Hnilgrinison    Gets    Edmonton    Regent. 

The  Dreamland  and  Regent  theatres, 
Edmonton,  Alberta,  are  now  under  the 
same  management,  Manager  O.  J.  Hall- 
grimson,  of  the  Dreamland,  having  ac- 
quired managerial  control  of  the  Regent. 
The  latter  was  formerly  the  Majesty 
Theatre.  Mr.  Hallgrimson  has  been  iden- 
tified with   the  Dreamland  for  nine  years. 

Lavoie   Builds    Up    National. 

Manager  Lavoie,  of  the  National  Theatre, 
Ottawa,  Ontario,  has  given  the  theatre 
a  new  lease  of  life,  thanks  to  his  ag- 
gressive tactics  in  the  way  of  advertis- 
ing, theatre  management,  innovations  and 
bookings.  He  has  been  presenting  better 
pictures,  installed  an  orchestra,  tidied  up 
the  front  and  made  other  improvements. 
During  the  first  half  of  the  week  of  Feb- 
ruary 3,  Lavoie  was  turning  the  crowds 
away  each  day,  the  attraction  being  the 
first  Ottawa  run  of  "Eyes  of  the  World". 
The    Magistrate    Saw    the    Point. 

The  magistrate  of  the  Toronto  Police 
Court  had  compassion  upon  Manager  W. 
M.  Elliott,  of  the  Regent  Theatre,  Toronto, 
when  he  appeared  to  answer  to  the  charge 
of  allowing  people  to  stand  in  the  aisles 
of  the  theatre  during  the  presentation 
of  "Eye  for  Eye",  starring  Nazimova.  Mr. 
Elliott  admitted  that  he  might  have 
broken  the  law,  but  the  weather  was  bad 
and  he  did  not  want  to  keep  them  out. 
The   case   was   remanded. 

Fieghen   Helps   a   Good   Cause. 

A  special  moving  picture  show  is  held 
every  Wednesday  afternoon  at  the  Broad- 
view Theatre,  Gerrard  street  and  Broad- 
view avenue,  Toronto,  under  the  aus- 
pices of  the  Ladies'  Auxiliary  of  the  Great 
War  Veterans'  Association,  Riverdale 
Branch.  The  total  proceeds  go  to  the 
benevolent  fund  of  the  association  and 
the  use  of  the  theatre  is  loaned  by 
Manager  Fieghen.  The  attendance  is  in- 
variably good. 

Jack    Arthur    Suffers    a    Relapse. 

Jack  Arthur,  the  popular  director  of  the 
Regent  Theatre  Concert  Orchestra,  ex- 
pected  to   return   to   his  work   on  January 


27,  after  an  illness  of  several  weeks  due 
to  stomach  trouble,  but  he  sustained  a 
relapse  that  sent  him  back  to  bed.  The 
Regent  Orchestra  is  recognized  as  the 
largest  permanent  theatre  orchestra  in 
Canada,  and  consists  of  twenty-one  pieces. 
Mr.  Arthur  has  been  in  charge  of  the  or- 
ganization for  two  and  a  half  years. 

Darsh  Managing  the  Wychwood. 

The  Wychwood  Theatre,  Toronto,  one 
of  the  most  attractive  neighborhood 
houses  in  Toronto,  is  now  under  the  man- 
agement of  J.  R.  Darsh,  brother-in-law  of 
William  Roenick,  proprietor  of  the 
Academy  of  Music  at  Lindsay,  Ontario. 
Toronto    News    Notes. 

Doubling  up  with  star  attractions  con- 
tinues to  be  the  favorite  indoor  sport  of 
Toronto  exhibitors.  The  Allen  Theatre 
went  a  second  week  with  "The  Greatest 
Thing  in  Life",  the  engagement  conclud- 
ing on  February  8.  Next  the  Regent 
Theatre  held  over  "Queen  of  the  Sea"  for 
a  second  week,  this  engagement  closing 
February  15. 

"Romance  of  Tarzan"  played  a  week  at 
the  Regent  Theatre,  Toronto,  and  was 
then  switched  to  the  Strand,  Toronto, 
another  downtown  house  controlled  by 
the  Paramount  Theatres,  Limited.  Toronto 
is  now  good  for  two  weeks  at  first  run 
theatres  with  almost  all  special  or  extra- 
good   releases. 

A.  W.  Appleton,  a  veteran  exhibitor 
of  Toronto,  Ontario,  and  formerly  owner 
of  the  Maple  Leaf  Theatre,  one  of  the 
few  remaining  store  shows  in  the  down- 
town section  of  the  city,  has  acquired 
control  of  the  Victoria  Theatre,  653  Longe 
street,   Toronto. 


Scene  from  "On  the  Fire"  (Pathe). 


Washington  News  Letter 

Lieutenant   Spalding  Files  for  Film. 

ORDERING  films  by  airplane  is  the 
latest  achievement  in  this  locality. 
Lieutenant  Spalding,  of  the  Naval 
Air  Station,  Norfolk  Naval  Base,  tele- 
graphed to  the  Famous  Players-Laskey 
Corporation  in  this  city,  requesting  serv- 
ice. He  was  informed  by  wire  that  it 
would  be  necessary  for  him  to  sign  a 
contract  and  go  through  the  usual  for- 
malities required  of  exhibitors  before  the 
films  could  be  sent  him.  A  few  hours 
later  Manager  Oscar  A.  Morgan  was  sur- 
prised to  receive  a  visit  from  Lieutenant 
Spalding  in  person.  It  developed  that 
early  delivery  of  films  at  the  Air  Station 
was  desired  and  the  naval  officer  "hopped" 
into  a  flyer  and  came  to  Washington  to 
"go  through  the  usual  formalities,"  mak- 
ing the  trip  from  Norfolk  in  about  one 
hour  and  forty-five  minutes.  He  got  his 
films. 

Fuller  Succeeds  Flax. 

George  W.  Fuller,  for  the  past  two 
years  with  Pathe,  has  picked  up  the  reins 
of  management  at  the  local  Metro  ex- 
change. He  will  be  assisted  by  "Bob" 
Slote,  who  breaks  into  the  game  here. 
Mr.  Fuller  comes  from  Pittsburgh,  Pa., 
and  prior  to  assuming  charge  there  was 
located  in  Detroit.  This  is  Mr.  Slote's 
first  offense,  but  he  says  that  as  far  as 
he  has  gone  he  likes  the  film  business. 
Mr.  Fuller  succeeds  Sam  Flax,  who  re- 
cently   resigned    as    manager. 

Herbert  Wales  Loses  His   Father. 

Herbert  C.  Wales,  manager  of  the  Wash- 
ington Film  Exchange  last  week  suffered 
the  sad  loss  of  his  father,  George  Wales, 
after  an  illness  of  several  weeks.  The 
deceased  was  74  years  of  age  and  known 
to  many  of  the  exchange  managers. 
Burial  will  take  place  at  Albany,  N.  y., 
his  former  home.  Resolutions  of  regret 
were  adopted  by  the  Washington  Film 
Exchange  Managers'  Association  Febru- 
ary 16. 
Want    Mail    Stamped   with    Receipt   Date. 

The  local  exchange  managers  are  de- 
sirous of  having  the  Post  Office  Depart- 
ment return  to  the  practice  of  stamping 
mail  with  the  date  of  receipt  at  the  office 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1225 


of  origin.  As  it  is  now,  the  managers 
tell  Postmaster  Chance,  an  exhibitor  can 
hold  a  film  for  several  days,  send  it  back 
by  parcel  post  and  declare  that  the  delay 
was  with  the  Post  Office  Department.  A 
number  of  instances  have  come  to  light 
where  exhibitors,  apparently  knowing  that 
the  exchanges  would  have  difficulty  in 
checking  up  on  them,  have  run  shows 
for  an  extra  day  or  two  (without  pay- 
ing rental  thereon)  and  have  shipped 
them    back    without    any    explanation. 


TRADE  SHOWINGS  GO  BIG  IN  DES  MOINES 

"The  Heart  of  Humanity,"  "Common  Clay,"  also 
Prizma  Pictures  Were  Put  Over  in  Great  Shape 


Detroit  News  Letter 

Smith    Renews    Contract   with   Ferry   Field. 

HAL  SMITH  has  signed  a  contract 
with  the  Ferry  Field  Theatre,  Detroit, 
for  another  year.  The  Ferry  Field 
seats  1,400  and  has  an  eight-piece  orches- 
tra. Recently  Hal  spent  about  $500  on 
the  organ  increasing  its  size  and  useful- 
ness. The  policy  of  the  house  If  five  and 
six  changes  weekly  and  prices  are  15,  25 
and  30  cents.  The  theatre  does  capacity 
practically  every  night  in   the  "week. 

Hal  puts  over  shows  at  the  Ferry  Field 
in  the  same  big  way  as  the  downtown 
theatres. 

On  more  than  one  occasion  he  has 
proven  what  can  be  done  with  specials. 
A  few  weeks  ago  he  took  "Under  Four 
Flags,"  the  U.  S.  official  Government  pic- 
ture, and  sold  over  1,000  tickets  to  the 
students  of  the  Northwestern  High  School 
before  the  engagement  started.  He  did 
capacity  with  his  feature  for  two  days, 
whereas  other  houses  say  they  "starved" 
merely  because  they  did  nothing  to  put 
it  over. 

Miles   Takes   Over   the   Majestic. 

Charles  H.  Miles,  of  the  Regent  and 
Orpheum  theatres,  has  taken  over  the 
lease  of  the  Majestic  Theatre,  Woodward 
and  Willis  avenues,  from  Henry  J.  Guth- 
ard,  and  has  already  taken  possession. 
Mr.  Guthard  had  the  house  less  than  six 
weeks  turning  it  over  to  Mr.  Miles  upon 
payment  of  a  cash  bonus  and  a  profit  in 
rental  for  the  next  ten  years.  This  gives 
Mr.  Miles  three  Detroit  houses — two  vau- 
deville and  one  exclusively  for  first-run 
pictures.  It  is  not  his  intention  to  make 
any  change  in  the  Majestic  policy — it  will 
continue  with  first-run  pictures  and 
Charles  Branham  will  continue  as  man- 
ager. 

Board  of  M.  P.  Managers  to  Stop  Abase. 

The  Detroit  Board  of  Motion  Picture 
Managers  contemplates  sending  two  rep- 
resentatives to  tour  the  state  checking 
up  days  that  exhibitors  use  the  film,  to 
stop  the  practice  of  some  exhibitors  in 
stealing  extra  days.  "Just  think  of  the 
loss  to  the  film  companies  if  only  50  ex- 
hibitors take  one  extra  day  per  week 
without  paying,"  said  J.  E.  Flynn,  pres- 
ident of  the  managers'  association.  "In 
the  course  of  a  year  it  runs  into  thousands 
of   dollars." 

"Mickey"    Opens     Strong    at    Majestic. 

"Mickey"  opened  at  the  Majestic  The- 
atre, Detroit,  Feb.  9,  to  the  biggest  Sunday 
business  in  the  history  of  the  playhouse. 
Manager  Charles  Branham  went  after  the 
business  through  the  newspaper  and  on 
billboards.  Joe  Horwitz,  who  owns  the 
Michigan  rights,  has  booked  it  for  sec- 
ond-run to  the  Regent  Theatre,  and  over 
the  entire  Butterfield  circuit,  consisting 
of  41  days,  and  over  the  Fitzpatrick  & 
McElroy    circuit. 

Rnppert  Joins   State   Film   Company. 

A.  L.  Ruppert,  a  former  exhibitor,  has 
purchased  a  half  Interest  in  the  State 
Film  Company,  Detroit,  and  that  concern 
plans  to  go  into  state  rights  buying  on  a 
larger  scale  than  ever  before.  Sam  Lud- 
wig,  who  owns  the  other  half  of  the  stock, 
also  operates  an  exchange  in  Milwaukee. 
The  company  already  owns  a  number  of 
features,  the  Gaumont  serial  "Hand  of 
Vengeance,"  and  recently  took  on  "The 
Silent  Mystery"  serial. 


TRADE  showings  have  been  the  rule  in 
Des  Moines  the  past  week.  Manager 
M.  J.  Frisch  screened  "The  Heart  of 
Humanity"  before  200  at  the  Garden  Thea- 
tre to  the  accompaniment  of  the  complete 
orchestral  score  by  the  house  musicians. 
The  picture  made  a  profound  impression 
and  will  be  shown  at  the  Palace  in  March. 
Among-  those  in  attendance  from  out  of  the 
city  were  T.  J.  Achlin,  of  Swan;  C.  F. 
Schnee,  of  Humeston;  George  Peterson,  of 
Story  City;  C.  H.  Cookingham,  of  Ayre- 
shire;  J.  W.  Pense,  of  Columbus  Junction; 
George  Bickford,  of  Washington;  J.  L. 
Adams,  of  Chariton;  J.  A.  Price,  of  Indian- 
ola;  Brown  and  Anderson,  of  Boone;  Miss 
Gerbracht,  of  Ames;  Hugh  Bennett,  of 
Fairfield;  L.  A.  Tope,  of  Clearfield;  Mrs. 
Ingersoll,  of  Oelwein;  F.  E.  Hageman,  of 
Waverly;  C.  Trealor,  of  Ogden;  Lemon  and 
Keki,  of  Newton. 

"Common    Clay"    and    Prizma    Are    Shown. 

Manager  L.  A.  Sheridan,  of  Pathe,  had  a 
good  crowd  of  exhibitors  at  a  trade  show- 
ing of  Fannie  Ward  in  "Common  Clay." 
Manager  S.  E.  Read,  of  the  Omaha  World 
office,  held  a  showing  of  Prizma  natural 
color  pictures.  Mr.  Read  also  showed  the 
attractive  trailer  which  is  being  run  in 
advance  of  "The  Better  'Ole."  It  is  made 
up  of  about  75  feet  of  the  cartoons  of 
Capt.  Bruce  Bairnsfather,  one  of  the  au- 
thors of  the  play.  Mr.  Read  states  that 
the  road  company  headed  by  James  K. 
Hackett  that  is  playing  in  this  vicinity 
in  the  spoken  version  will,  in  his  opinion, 
create  interest  for  the  picture  which  will 
soon  be  released  in  this  territory. 

Mr.  Read  reported  an  unusual  number 
of  bookings  in  Kinograms  due  to  some  ex- 
tent to  the  publicity  the  pictures  are  re- 
ceiving through  being  shown  first  run  at 
the  Omaha  and  Des  Moines  Orpheum  Thea- 
tres. 

Yale    Corporation    Quits. 

The  Yale  Photoplay  Corporation  which 
was  operated  under  the  direction  of  the 
late  A.  D.  Flintom,  former  district  man- 
ager for  Paramount,  has  gone  out  of  busi- 
ness locally,  having  sold  its  fifty  odd 
prints  of  various  pictures  to  a  Denver  con- 
cern. The  Yale  did  a  big  business  in 
this  territory  with   "The  Whip." 

Garland  Takes  Over  Des  Moines  Film. 

The  Des  Moines  Film  and  Supply  Com- 
pany, also  a  Flintom  property,  has  been 
taken  over  by  O.  H.  Garland  and  is  doing 
the  biggest  supply  business  in  the  state. 
From  two  rooms  it  has  grown  until  it  now 
occupies  an  entire  floor.  Mr.  Garland  is 
well  known  in  this  state  as  former  road- 
man for  General  and  Paramount  and  has 
many  friends  who  are  now  his  satisfied 
customers.  General  equipment  is  handled 
and  Powers,  Simplex  and  Motiograph  ma- 
chines featured.  Mr.  Garland  has  just 
completed  a  sale  of  11  machines  to  the 
Lutheran  church  for  use  in  their  various 
colleges  in  this  district.  Pictures  are 
shown  the  students  three  times  each  week. 

Freddie  Martin   with   Metro. 

Freddie  Martin,  former  roadman  in  Iowa 
for  Metro,  Triangle,  A.  H.  Blank  and  with 


\\  oil    Has   Three    Port    Huron   Houses. 

Herbert  Weil,  of  Port  Huron,  who  al- 
ready operates  three  houses,  has  taken 
over  the  American  in  that  city.  This  gives 
him  control  of  the  theatre  situation  in 
that  town.  He  now  has  the  Majestic, 
Family,  Maxine  and  American.  Mr.  Weil 
will  personally  do  all  of  the  booking  and 
will  spend  several  days  of  each  week  in 
Detroit. 

\cw  Theatre  for  Heights. 

George  Sick,  who  has  the  Montclair 
Theatre,  says  ground  will  be  broken  in 
May,  or  sooner,  for  his  new  theatre  in 
St.   Clair  Heights. 


General  before  enlisting  in  the  Army,  has 
been  released  and  now  has  a  road  job  in 
Chicago  with  Cress  Smith,  Metro  manager 
there,  formerly  in  Des  Moines.  Stanley 
J.  Mayer,  former  manager  of  the  Yale  of- 
fice here,  has  been  released  from  the  -Ser- 
vice, and  has  gone  to  his  home  in  Kansas 
City. 

Goldman  Visits   Des  Moines. 

Sidney  Goldman,  district  manager  for 
Universal,  was  a  Des  Moines  visitor  last 
week,  conferring  with  Manager  Frisch  of 
the  U  office.  Mr.  Frisch  announces  the  en- 
gagement of  Jack  Cohen,  former  roadman 
with  Pathe,  as  Iowa  representative  for 
Universal.  Goldman  has  recently  been  re- 
leased  from    the   Army. 

Children    Have    Great    Day. 

A  special  morning  matinee  of  Margue- 
rite Clark  in  "Mrs.  Wiggs  of  the  Cabbage 
Patch"  was  held  at  the  Garden  on  Sat- 
urday morning  and,  despite  cold  and  snow, 
the  theatre  was  thronged  with  the  kiddies 
for  two  hours.  The  same  morning  the 
Jane  and  Junior  Club  of  the  News  enter- 
tained its  juvenile  friends  with  a  spe- 
cial showing  of  "The  Bluebird"  at  the  Or- 
pheum.    Two   thousand  children  attended. 

J.  E.  Hostettler,  of  Waterloo,  was  a  Des 
Moines  visitor  the  past  week.  He  reports 
business  booming  at  his  Crystal  and 
Plaza  theatres  there  and  at  his  Casino  at 
Marshalltown. 

Manager  Sheridan  had  a  two  days'  con- 
ference here  with  General  Sales  Manager 
Quimby  of  the  Pathe  organization.  Mr. 
Quimby  was  completing  a  tour  of  the 
Pathe   offices. 


Newark  News  Letter 

Anita    Theatre    Opens. 

WITH  capacity  houses  at  each  per- 
formance, the  new  Anita  Theatre 
at  77  Sixteenth  avenue,  Newark, 
opened  Saturday,  February  15.  The  open- 
ing attraction  was  "Woman."  The  house, 
which  is  owned  by  Herman  Flax  and 
Theodore  Taxier,  has  been  entirely  re- 
modeled and  improved.  Additional  seats 
have  been  installed,  making  the  present 
seating  capacity  about  1,000.  The  pro- 
jection equipment  is  new,  consisting  of 
two  motor-driven  Simplex  machines  with 
all  the  latest  accessories.  Al  Goldie  is 
in    charge   of   the   Anita's   projection. 

New   Newark   Amusement  Firm.    «• 
To    conduct   amusement   enterprises,    the 

A.  D.  F.  Amusement  Company  has  filed 
articles  of  incorporation  with  the  county 
clerk  at  Newark.  The  concern  has  an 
authorized  capitalization  of  $2,000,  and 
the  registered  offices  are  in  the  Strand 
Theatre  building,  120  Market  street, 
Newark.  The  incorporators  are  Wallace 
F.  Armstrong  and  William  M.  Drake,  of 
Paterson,  and  Fred  W.  Falkner,  of 
Newark. 

Roosevelt    Honored   at    Newark. 

Through   the  courtesy  of  Manager  John 

B.  McNally,  of  the  Newark  Theatre,  195 
Market  street,  Newark,  the  children  of 
the  Newark  playgrounds  observed  "Roose- 
velt Day"  February  15  at  the  playhouse. 
Manager  McNally  presented  his  regular 
bill    for   the    benefit   of   the    kiddies. 

lllooiufield    Censors   to   Publish   Titles. 

The  Board  of  Censorship  of  Bloomfield, 
N.  J.,  has  decided  to  publish  the  titles 
of  all  pictures  passed  by  the  board.  Noble 
Bickler,  member  of  the  board,  will  have 
charge  of  the  publication. 

L.  J.  Ball  Owns  Regent. 

Lewis  J.  Ball,  of  510  Luther  avenue, 
Brooklyn,  has  filed  with  the  County  Clerk 
at  Newark,  the  Regent  Theatre  as  the 
name  of  the  moving  picture  theatre  situ- 
ated   at    86    Main    street,    East    Orange. 


1226 


MOVING     PICTURE     WORLD 


March  1,  1919 


Producers'  and  Distributors'  News 


UMlJ»q 


Many  New  York  Theatres 
Showing  Chaplin  Reissues 

THERE  will  be  considerable  interest 
to  big  city  exhibitors  in  the  state- 
ment that  reissues  are  being  taken 
up  by  Hugo  Riesenfeld,  the  new  manag- 
ing director  of  the  Rivoli  and  Rialto,  as 
the  comedy  features  of  entertainments  at 
those  theatres.  The  experiment  of  "try- 
ing out"  one  of  the  Keystone  reissues 
seems  to  have  convinced  the  new  man- 
agement that  revivals  of  good  comedies 
are  appreciated  as  much  as  new  subjects 
by  patrons  of  the  Rivoli  and  Rialto. 

Now  comes  the  announcement  from  Gen- 
eral Film  Company  that  Manager  John  A. 
Hammell,  of  the  New  York  exchange,  has 
booked  a  group  of  the  new  series  of 
earlier  Chaplins.  "Shanghaied,"  "A  Night 
in  the  Show,"  "The  Bank"  and  "Police"  are 
four  of  the  subjects  that  brought  Chap- 
lin his  earliest  fame  and  are  declared 
to  be  new  to  a  vast  majority  of  the 
clientele  which  flocks  to  the  houses  now 
under  direction  of  Mr.  Riesenfeld.  There 
is  a  prospect,  so  it  is  said,  that  the  Rivoli 
and  Rialto  may  go  further  with  the  dis- 
play of  reissues,  bringing  in  other  Chap- 
lins and  comedies  of  different  brands. 

The  next  action  on  reissues  was  the 
booking  of  the  same  set  of  four  Chap- 
lins for  seventy-nine  days  in  Marcus  Loew 
houses,  thirty-six  days  in  "William  Pox 
houses  and  for  the  B.  P.  Keith  Vaudeville 
Agency  houses,  all  in  the  Metropolitan 
District. 

The  Rialto  and  Rivoli  bookings  are  for 
each  subject  to  be  used  in  both  houses 
simultaneously,  but  as  exclusive  first  run 
in  New  York  City.  It  is  stated  to  be  Di- 
rector Riesenfeld's  plan  to  start  the  week 
of  February  23,  if  possible  with  one  re- 
lease at  the  Rialto,  and  if  conditions  per- 
mit, also  at  the  Rivoli.  After  that  the 
road  will  be  clear  for  a  simultaneous 
showing  at  both  houses  at  the  next  sub- 
ject. The  opening  release  has  been  des- 
ignated  "A  Night  In  The  Show." 

The  booking  for  these  Chaplin  pictures 
obtajped  by  Manager  Hammell  are  said  to 


be  at  top  prices,  although  these  pictures 
are  several  years  old  and  have  during  their 
life  played  repeat  engagements  after  re- 
peat engagements  in  nearly  every  motion 
picture  theatre  in  the  United  States,  and 
for    that    matter,    in    the    world. 

Some  months  ago  the  Essanay  company 
withdrew  all  old  prints  of  these  popular 
comedies  from  the  market  and  replaced 
one  group  of  them — which  included 
"Work,"  "A  Night  Out,"  "A  Jitney  Elope- 
ment," "The  Champion,"  "By  the  Sea,"  "In 
The  Park,"  "A  Woman,"  "The  Tramp"  and 
"His  New  Job" — with  new  and  re-edited 
prints  from  the  original  negatives.  These 
pictures  have  shown  their  popularity 
through  General  Film  exchanges,  and"  the 
market  was  ready  for  the  new  prints  of 
the  four  remaining  ones,  namely,  "Shang- 
haied," "A  Night  In  The  Show,"  "The 
Bank"  and  "Police."  Now  that  they  are 
released,  the  response  is  even  more  pro- 
nounced than  upon  the  first  release  of 
these  four  pictures  several  years  ago. 


Brentwood's   Second   Picture. 

The  basic  idea  of  the  Brentwood  Film 
Corporation  in  entering  the  producing 
business  was  that  of  picturizing  stories 
true  to  life  and  carrying  a  message  or 
planting  thoughts  in  the  minds  of  audi- 
ences, of  practical  application  in  the  every 
day  lives  of  ordinary  people.  It  was  in 
support  of  this  policy  that  the  Brentwood 
produced  "The  Turn  in  the  Road,"  from 
the  pen  and  under  the  direction  of  King 
W.   Vidor. 

That  this  picture  achieved  the  object 
of  its  producers  would  seem  to  have  been 
well  proved  by  its  six  weeks'  run  at  a 
Broadway  Theatre,  Los  Angeles,  showing 
increasing  attendance/  without  any  special 
advertising.  The  Brentwood  maintains  its 
policy  in  the  choice  of  its  second  story, 
also  from  the  pen  of  King  W.  Vidor. 

This  is  to  be  a  comedy  drama,  largely 
picturing  country  hotel  life,  drawing  in 
no  detail  whatever  upon  imagination  but 
holding  its  interest  because  of  its  ab- 
solute   naturalness. 


iMUMUfrfl  Ml  ML  Mi  ML  MR) M  1i 


Stories  and  Stage  Play 

Bought  for  Paramounters 

THE  purchase  of  four  new  stories  by 
well-known  authors,  also  one  of  the 
current  season's  successful  stage 
plays,  all  to  be  used  as  vehicles  for  Para- 
mount stars,  is  announced  this  week  by 
Jesse  L.  Lasky,  first  vice-president  of 
Famous  Players-Lasky.  Two  of  the 
stories  are  for  Lila  Dee  and  the  other 
two  for  Ethel  Clayton,  while  Wallace 
Reid  will  be  starred  in  the  screen  version 
of  the  play  which  has  been  purchased. 

"The  acquisition  of  these  plays,"  says 
Mr.  Lasky,  "is  in  line  with  our  policy  of 
obtaining  the  screen  rights  to  the  best 
plays  and  stories  once  their  picture  pos- 
sibilities are  apparent.  The  play  which 
Wallace  Reid  will  appear  in  is  'One  of 
Us,'  by  Jack  Lait  and  Joseph  Swerling, 
which  was  produced  by  Oliver  Morosco 
at  the   Bijou   Theatre  last   September. 

"The  stories  which  we  have  purchased 
for  Miss  Clayton  are  'Men,  Women  and 
Money'  and  'The  House  of  Intrigue.'  The 
first  named  is  by  Cosmo  Hamilton,  en- 
larged by  himself  for  screen  use  from  one 
of  his  magazine  stories.  This  is  the  first 
work  he  ever  did  for  the  screen.  The 
production  of  this  picture  is  already  under 
way  at  our  studio  in  Hollywood,  Miss 
Clayton  being  under  the  direction  of 
George  Melford. 

"The  other  Ethel  Clayton  vehicle,  'The 
House  of  Intrigue,'  is  a  detective  story 
by  Arthur  Stringer,  the  original  incidents 
being  remotivated  by  Beulah  Marie  Dix, 
and  enlarged  in  breadth  so  as  to  fit  the 
bigger  possibilities  of  the  screen. 
This  story,  which  ran  serially  in  the  Pic- 
torial Review  in  1918,  has  since  been 
published  in  book  form  by  Bobbs-Merrill 
Co.  The  stories  for  Lila  Lee  are  'A  Daugh- 
ter of  the  Wolf  and  'Hearts  and  Horse 
Thieves,'  the  former  by  Hugh  Pendexter 
and  the  latter  an  original  story  and 
scenario  by  Edith  M.  Kennedy.  'A  Daugh- 
ter of  the  Wolf  was  published  last  month 
in  Woman's  World." 


li^l  /5  A^Af  AW  AtA^  Al^v^y*!!  Alyi»>i3l^lAl>iJlAl^lAl>^^AlA^  AIT 


'The   Wicked   Darling."  "The  Scarlet  Shadow." 

Universal  "Treats  'Em  Harsh"  in  One  Picture  and  Diplomatically  in  Another. 


March   1,  1919 


THE     MOVING     PICTURE    WORLD 


1227 


Universal  to  Release 

New  Screen  Magazine 

ONE  of  the  leading  features  of  the  New 
Screen  Magazine,  a  weekly  release, 
the  first  of  which  is  to  be  issued  by 
Universal  on  February  21,  is  "A  Few 
Moments   with  a  Broadway   Star." 

The  New  Screen  Magazine  resembles  a 
newspaper  feature  section,  and  is  to  be 
presented  in  the  leading  cities  as  a  cinema 
section  of  the  principal  daily  newspapers 
of  these  cities.  Editor  Jack  Cohn,  of  the 
New  Screen  Magazine,  has  prepared  his 
outlines  for  the  new  issues  only  after  hav- 
ing sent  a  special  representative  all  over 
the  country  to  learn  the  needs  of  exhib- 
itors and  to  secure  newspaper  co-opera- 
tion on  the  New  Screen  Magazine.  As  a 
result  of  his  investigations  and  studies, 
Mr.  Cohn  has  planned  to  have  the  New 
Screen  Magazine  divided  into  seven  dis- 
tinctive departments. 

The  reel  will  combine  art,  science,  econ- 
omics, humor,  travelogues  and  a  "woman's 
section." 

The  first  issue  of  the  New  Screen  Maga- 
zine will  contain  the  following  subjects: 
"Intimate  Studies  in  Shoe  Psychology," 
showing  how  one  might  read  a  man's 
character  by  the  shoes  he  wears;  "How 
We  Foiled  the  Hun  on  the  High  Seas," 
an  exclusive  picture  showing  the  art  of 
camouflaging  ships  and  reasons  for  vari- 
ous odd  designs  of  camouflage;  "A  Few 
Moments  with  a  Broadway  Star,"  this  sub- 
ject being  the  first  of  a  series  to  be  a  part 
of  the  New  Screen  Magazine,  and  gives 
a  glimpse  of  Mildred  LeGue,  of  the  "Some 
Time"  show,  on  and  off  the  stage,  making 
up  and   demonstrating   one  of   her   dances. 

"Laughographs"  is  another  department 
of  the  New  Screen  Magazine  that  will  be 
permanently  maintained.  This  department 
serves  as  the  "editorial  page"  of  the  maga- 
zine, and  contains  pointed  paragraphs 
from  the  daily  press  of  the  nation.  "The 
Sweet  Tooth  of  a  Nation,"  a  subject  deal- 
ing with  the  making  of  maple  syrup  from 
the  tapping  of  the  trees  to  the  refining 
of  the  syrup.  A  camera  trick  that  proves 
there  is  no  good  reason  for  "crying  over 
spilt  milk"  is  the  sixth  subject  of  the 
initial  issue  of  the  New  Screen  Magazine, 
and  the  seventh  feature  is  "The  Woozit 
Weekly,"   animated   by   Leslie   Elton. 


Reproduces    Pullman    for    Metro    Picture. 

A  standard  Pullman  sleeping  car  built 
in  the  Metro  shops  and  assembled  on  the 
big  enclosed  stage  of  the  new  Metro  stu- 
dios in  Hollywood  serves  as  a  background 
for  a  number  of  the  exciting  dramatic 
scenes  in  "The  Blind  Man's  Eyes,"  Bert 
Lytell's   latest   starring   vehicle. 

The  picture  is  a  strong  drama  that 
centers  in  a  man  wrongly  accused  of 
murder  who  is  convicted  on  trumped  up 
evidence  and  sent  to  prison.  He  escapes 
and  ferrets  out  his  enemy  whom  he 
punishes.  The  story  was  adapted  by  June 
Mathis  from  the  novel  by  William  Mc- 
Harg  and  Edwin  Balmer. 

Naomi  Childers  is  Lytell's  leading  wom- 
an. She  plays  the  daughter  of  a  sightless 
lawyer,  and  is  the  blind  man's  "eyes." 
Frank  Currier  is  the  blind  lawyer.  Jos- 
eph Kilgour  plays  Matthew  Latron,  the 
unscrupulous   money    master. 

Others  in  the  cast  are  Mignon  Anderson, 
Gertrude  Claire,  Richard  Morris  and  Mor- 
ris Foster. 


International    Secures    Views   of   Wilson. 

Some  of  the  most  remarkable  pictures 
of  President  Wilson  yet  taken  are  in- 
cluded in  the  scenes  photographed  by  U. 
K.  Whipple,  International's  staff  camera- 
man, when  the  American  executive,  with 
Mrs.  Wilson  recently  paid  a  visit  to  Cha- 
teau Thierry.  President  Wilson  has  made 
several  visits  to  the  battle  area  of  France 
during  recent  weeks  and  the  most  recent 
of  these  trips  have  been  photographed  by 
Mr.  Whipple  and  inserted  In  Hearst  News, 
No.  7,  released  through  Universal  ex- 
changes  the    past    week. 


Fatty  Arbuckle  in  "Love"  (Paramount). 


March   List  of  Paramount  and  Artcraft  Releases 


FOUR  Artcraft  productions  and  eleven 
bearing  the  Paramount  trademark  are 
included  in  the  list  of  releases  by  the 
Famous  Players-Lasky  Corporation  for 
the  month  of  March.  "March,  1919,"  says 
Vice  President  Walter  E.  Greene,  in  his 
announcement,  "equals  the  highest  previ- 
ous months  in  our  history  in  point  of  total 
number  of  releases.  These  include  fifteen 
new   feature    productions." 

Scheduled  for  Paramount  presentation 
on  March  2  is  "Alias  Mike  Moran,"  star- 
ring Wallace  Reid.  This  is  ^ill  M. 
Ritchey's  adaptation  of  Frederick  Orin 
Bartlett's  Saturday  Evening  Post  story, 
"Open  Seasame."  James  Cruze  was  the 
director. 

Clare  Rummer's  "Good  Gracious,  Anna- 
belle,"  adapted  for  Paramount  and  pro- 
duced under  George  Melford's  direction, 
with  Billie  Burke  as  the  star,  is  released 
the  same  day,  as  is  also  "Puppy  Love," 
in  which  Lila  Lee  will  be  seen.  This  pic- 
ture was  directed  by  R.  William  Neill 
from  a  story  and  scenario  by  Monte  M. 
Katterjohn. 

Fred  Stone  in  "Johnny  Get  Your  Gun," 
an  adaptation  of  Edmund  Lawrence 
Burke's  play  in  'which  Louis  Bennison 
was  seen,  is  an  Artcraft  release  of  March 
9.  Gardner  Hunting  wrote  the  scenario 
and  Donald  Crisp  directed.  This  will  be 
Stone's  third  appearance  on  the  screen  un- 
der Artcraft  auspices. 

Elsie  Ferguson  in  "The  Marriage  Price," 
an  adaptation  by  Eve  Unsell  of  Griswold's 
story,  "For  Sale,"  is  also  an  Artcraft  re- 
lease same  date.  In  this  production  Miss 
Ferguson  was  directed  by  Emile  Chaut- 
ard.  On  March  9  Bryant  Washburn  re- 
turns to  the  Paramount  schedule  in  "Poor 
Boob,"  written  by  Zellah  Covington  and 
Margaret  Mayo  Selwyn,  with  scenario  by 
Gardner  Hunting.  Donald  Crisp  was  the 
director. 

Marguerite  Clark  in  "Three  Men  and  a 
Girl,"  directed  by  Marshall  Neilan,  is  re- 
leased via  Paramount  March  16.  This  is 
an  adaptation  by  Eve  Unsell  of  Edward 
Childs  Carpenter's  romantic  stage  com- 
edy, "The  Three  Bears,"  which,  though 
the  title  would  indicate  otherwise,  is  in 
no  sense  a  fairy  tale.  On  the  same  date 
Thomas  H.  Ince  presents  Dorothy  Dalton 
in  her  newest  Paramount,  "Extravagance." 
This  is  a  story  by  John  Lynch,  who  has 
written  many  of  Miss  Dalton's  best 
vehicles.      R.   Cecil   Smith  wrote   the   scen- 


ario and  Victor  L.  Schertzinger  directed 
the  production. 

Also  on  March  16  Mr.  Ince  presents  Wil- 
liam S.  Hart  in  "The  Poppy  Girl's  Hus- 
band," an  Artcraft  picture  in  which  the 
popular  star  will  be  seen  in  the  char- 
acterization of  a  convict  who  reforms.  The 
original  story,  which  C.  Gardner  Sullivan 
scenarioized,  is  one  of  Jack  Boyle's  "Bos- 
ton Blackie"  series  which  have  been  ap- 
pearing  in    the    Red   Book. 

March  23  marks  the  release  of  D.  W. 
Griffith's  fourth  Artcraft  picture,  "The 
Girl  Who  Stayed  at  Home."  This  produc- 
tion is  in  seven  reels.  In  the  cast  are 
Robert  Harron,  Richard  Barthelmess, 
George  Fawcett,  Adolphe  Lestina  and 
Carol  Dempster  and  Clare  Seymour,  two 
young  women  who  are  new  to  the  screen. 

Two  more  Paramount  pictures  super- 
vised by  Thomas  H.  Ince,  will  be  re- 
leased the  same  day.  They  are  "Partners 
Three,"  with  Enid  Bennett,  and  "The 
Sheriff's  Son,"  Charles  Ray's  newest  pic- 
ture. The  first  named  'was  written  by  J. 
G.  Hawks  and  directed  by  Fred  Niblo, 
and  the  Ray  picture  'was  directed  by  Vic- 
tor L.  Schertzinger  from  a  William  Mc- 
Leod  Haine  story  which  Mr.  Hawks 
adapted. 

On  March  30  the  three  releases,  all  of 
them  Paramounts,  will  be  John  Barrymore 
in  "The  Malefactor,"  an  adaptation  of  E. 
Phillips  Oppenheim's  novel,  directed  by 
John  S.  Robertson;  Vivian  Martin  in  "Lit- 
tle Comrade,"  an  adaptation  by  Alice  Ey- 
ton  of  Juliet  Wilbor  Tompkins'  story, 
"The  Two  Benjamins,"  which  Chester 
Withey  directed,  and  Dorothy  Gish  in  her 
fourth  Paramount  picture,  "Peppy  Polly," 
and  which  was  directed  by  Elmer  Clifton. 


Vitagraph  First  March  Release  Announced 

Vitagraph's  first  March  release  is  to  be 
"The  Girl  Problem,"  starring  Corinne  Grif- 
fith. Joseph  Franklin  Poland  wrote  the 
piece  with  Miss  Griffith  as  the  direct  ob- 
ject of  his  plot  building.  Aside  from  the 
story  development  that  rivets  the  inter- 
est of  playgoers,  the  production  is  de- 
clared to  contain  the  finest  examples  of 
blending  and  fading  of  which  camera  man- 
ipulation is  capable.  Kenneth  Webb  di- 
rected the  picture  and  in  the  support  of 
Miss  Griffith  are  Agnes  Ayres,  Julia 
Swayne  Gordon,  Eulalie  Jensen,  Walter 
McGail,  William  David,  Frank  Kingsley 
and  Harold  Foshay. 


1228 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


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President  Wilson  Arrives  at  Chateau  Thierry  (Hearst  News). 

Nazimova's  Next  Superfeature  Will  Be  "The  Brat" 

and  Rose  Gore,  and  in  addition  a  number 
of  lions,  apes  and  other  animals.  The 
Nestor  release  for  February  24  is  "The 
Movie  Queen,"  which  features  Jane  Ber- 
noudy  and  deals  with  the  rise  to  stardom 
of  a  "movie  fiend."  Lyons  and  Moran  have 
contributed  a  laughable  reel  entitled 
"Mixed  Tales"  to  the  February  24  sched- 
ule. 


THE  BRAT,"  the  Oliver  Morosco  stage 
comedy,  which  ran  for  over  fifteen 
months  in  New  York  as  a  stage  pro- 
duction, and  which  critics  and  public  ac- 
claimed one  of  the  most  entertaining  plays 
of  the  last  decade,  has  just  been  secured 
by  Nazimova  Productions  for  Mme. 
Nazimova. 

Nazimova,  who  personally  selects  her 
own  stories,  chose  "The  Brat"  after  an 
exhaustic  examination  of  a  great  amount 
of  material  submitted.  Richard  A.  Row- 
land and  Maxwell  Karger,  who  present 
the  Nazimova  Productions,  were  equally 
enthusiastive  over  the  play,  which  was 
written  and  starred  in  by  Maude  Fulton 
at  the  Fulton  Theatre,  New  York,  and 
obtained  the  screen  rights  to  the  piece  for 
their  star  from  Mr.   Morosco. 

"The  Brat"  will  be  the  Russian  star's 
next  superfeature  following  the  comple- 
tion of  "The  Red  Lantern,"  Edith  Wherry's 
novel  of  China  and  California,  which  was 
adapted  for  Nazimova's  use  by  June 
Mathis  and  Albert  Capellani.  It  will  com- 
prise one  of  the  five  de  luxe  productions 
which  she  is  to  make  for  Nazimova  Pro- 
ductions   the    coming    year. 

All  of  the  pictures  of  this  series  will 
be  photographed  in  California.  Herbert 
Blache  has  been  selected  to  direct  the 
picture. 

The  titular  role  in  "The  Brat"  will  mark 
a  novel  departure  in  the  screen  work  of 
Nazimova.  She  will  be  seen  as  an  Ameri- 
can girl — a  piquant,  resourceful,  optimistic 
product  of  the  slums  and  the  charity  "in- 
stitutions." 

The  picturization  of  the  play  which  en- 
joyed such  a  vogue  on  the  speaking  stage 
will  bring  back  Charles  Bryant  as  Naz- 
imova's  leading   man. 

In  translating  "The  Brat,"  for  the 
screen,  Miss  Mathis  and  Mr.  Karger  have 
made  some  alterations  and  amplifications, 
but  'were  careful  to  preserve  the  cheerful 
philosophy  of  the  comedy  drama's  central 
figure — "the  brat" — the  wisp  of  optimistic 
humanity  who  is  taken  from  the  night 
court  by  an  author  in  search  of  local 
color  and  real  life. 


The  week  of  March  3  will  bring  "Rag- 
time Romance,"  which  features  Helen 
Lynch,.  Dick  Smith  and  Bobbie  Dunn;  a 
Nestor  entitled  "A  Poor  Prune,"  which 
features  Sammie  Burns,  and  the  Lyons- 
'  Moran  comedy  for  the  same  week  is  en- 
titled "Oh,  Ethel."  Mildred  Moore,  the 
new  leading  woman  for  the  two  funsters, 
is  said  to  have  her  Dest  part  to  date,  in 
this  release. 


Universal     Has     Big    Comedies    Scheduled. 

Six  one-  and  two-reel  comedies,  de- 
cidedly different  in  character,  are  on  the 
Universal  schedule  for  the  weeks  of  Feb- 
ruary 24  and  March  3.  The  L-Ko  for  Feb- 
ruary 24  is  entitled  "Lions  and  Ladies" 
and    features    Babe    Hardy,    Harry    Mann 


Many  War  Charities  Will 

Benefit  by  "Our  Teddy" 

IN  the  details  of  the  disposition  of 
Colo'nel  Roosevelt's  estate,  an  interest- 
ing announcement  is  made  as  to  the 
disposition  of  the  motion  picture  profits 
accruing  to  the  Colonel  from  the  produc- 
tion of  the  authorized  Collins'  film  "Our 
Teddy,"  (first  titled  "The  Fighting  Roose- 
velts")  based  on  the  thrilling  episodes  in 
the  Colonel's  career.  This  confirms  the 
Colonel's  statement  in  a  letter  addressed 
to  Congressman  James  A.  Gallivan,  in 
which  he  disposed  of  his  Nobel  Peace 
Prize  to  several  war  charities,  adding 
that: 

"The  American  Red  Cross  and  possibly 
some  other  war  charities  will  receive  fur- 
ther sums  of  money  from  my  royalties  of 
certain  scenarios  of  motion  pictures  to 
be  produced  by  the  McClure  Company." 

Now  that  this  authorized  film  is  being 
exhibited  through  the  country  it  is  well 
to  recall  how  enthusiastically  eager  the 
Colonel  was  to  secure  a  large  sum  of 
money  for  war  charities  from  his  picture 
to  note  that  his  plans  promise  fruition. 

In  discussing  the  subject  he  said:  "If 
this  picture  is  what  it  should  be,  it  prop- 
erly belongs  to  the  American  people,  and 
I  want  them  to  receive  any  benefits  de- 
rived from  it.  I  feel  that  in  making  over 
my  personal  profits  to  the  different  War 
Charities  I  am  following  my  clear  duty  as 
an   American   citizen." 


Artcraft  Claims  Records 

for  DeMille  Production 

CECIL  B.  DEMILLE'S  Artcraft  produc- 
tion, "Don't  Change  Your  Husband," 
is  credited  with  breaking  attendance 
records  during  the  week  of  its  engage- 
ment at  Grauman's  Theatre,  Los  Angeles, 
and  for  the  first  time  since  the  theatre 
was  opened  a  year  ago,  Mr.  Grauman  de- 
parted from  his  established  policy  and 
held  the  picture  for  another  week.  Grau- 
man's was  opened  a  year  ago,  the  DeMille 
picture  being  the  attraction  chosen  for 
Anniversary  Week. 

During  the  opening  week,  when  William 
S.  Hart  in  the  Artcraft  picture,  "The 
Silent  Man,"  was  the  attraction,  the  thea- 
tre set  a  new  attendance  record  for  the 
city,  and  it  had  stood  until  "Don't  Change 
Your  Husband"  brushed  it  aside.  On  the 
first  night  the  DeMille  feature  was  shown 
the  receipts  practically  equaled  those  of 
the  opening  night  a  year  ago.  On  the  fol- 
lowing night  they  were  even  greater,  and 
by  Thursday  Manager  Grauman  saw  that 
the  extension  of  the  engagement  an  extra 
week  was  necessary,  and  made  his  ar- 
rangements   accordingly. 

The  DeMille  picture  is  also  declared  to 
be  responsible  for  the  smashing  of  an- 
other precedent  in  Kansas  City.  So  great 
was  the  attendance  during  week  of  Feb- 
ruary 2  at  the  Royal  Theatre,  where 
"Don't  Change  Your  Husband"  was  shown, 
that  Manager  Frank  L.  Newman  booked 
it  for  the  following  week  at  his  Regent 
Theatre,  only  two  and  a  half  blocks  from 
the  other  house.  The  receipts  the  open- 
ing day  at  the  Royal  established  a  new 
Sunday   record. 


Pick  Leads  for  Eight  Green  Room  Series. 

Thomas  Wise  and  Gail  Kane  are  to  be 
the  featured  players  in  the  eighth  photo- 
playlet  of  the  Stage  Women's  Green  Room 
series  to  be  released  shortly  through 
Universal  exchanges.  "Romeo's  Dad"  is 
the  title  of  the  eighth  picture  and  is  from 
the  pen  of  Calder  Johnstone.  Production 
of  the  story  was  begun  at  the  Estee  stu- 
dios February  11  by  George  W.  Terwil- 
liger. 

Mr.  Wise  and  Miss  Kane  are  to  have  in 
their  support  a  large  cast  of  the  best 
known  of  America's  younger  set  of  stage 
players,  including  Conrad  Nagel,  Theo- 
dore Westman,  Jr.,  Malcolm  Bradley,  Jack 
Devereux,  recently  returned  from  France, 
Nedda  Harrigan,  Jack  Cagwin,  Helen 
Lowell,  Ethel  Stanard  and  Frank  Bea- 
mish. 


Viola    Dana    Does    Apache    Dance. 

Viola  Dana  does  an  Apache  dance  in  her 
latest  starring  vehicle,  which,  under  the 
working  title  of  "Jeanne  of  the  Gutter," 
is  now  in  preparation  at  the  new  Metro 
studios  in  Hollywood.  Miss  Dana  put  in 
several  days  rehearsing  the  dance  with 
Louis  D'Arclay,  the  young  Belgian  ex- 
soldier  who  had  his  theatrical  training  in 
Paris. 

The  character  of  Jeanne  is  to  Miss 
Dana's  liking;  it  is  different  from  the  roles 
she  has  been  playing  of  late.  June  Mathis 
and  Albert  Capellani  wrote  the  original 
story  and  it  was  made  into  a  scenario  by 
Finis  Fox. 


Maximum  Bookings  on  "Adventure  Shop." 

Managers  of  picture  theatres  find  in 
the  Vitagraph-Corinne  Griffith  feature 
"The  Adventure  Shop,"  a  welcome  relief 
from  heavy  dramatic  fare.  This  comedy, 
bristling  with  delightful  humor,  supplies 
in  like  measure  thrills,  as  it  is  concocted 
partly  of  suspense  and  partly  of  frolic. 
It  gives  Miss  Griffith  unusual  delineative 
opportunities  and  the  production  as  a 
whole  has  received  particularly  effective 
treatment  at  the  hands  of  Kenneth  Webb, 
the  director.  Vitagraph  reports  max- 
imum  bookings. 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1229 


Rapid  Work  Done  on 

"Upstairs  and  Down" 

MYRON  SELZNICK,  president  of  the 
Selznick  Pictures  Corporation,  aston- 
ished the  New  York  offices  of  the 
company  this  week  by  telegraphing  from 
Los  Angeles  that  all  the  scenes  of  "Up- 
stairs and  Down"  had  been  photographed. 
This  is  the  first  production  of  the  new 
corporation  which  has  announced  a  series 
of  eight  features  yearly,  starring  Olive 
Thomas. 

The  quick  work  in  turning  out  this  first 
production  is  the  more  remarkable  be- 
cause the  company  had  to  begin  building 
from*  the  smallest  detail  and  is  a  tribute 
to  the  organizing  ability  of  Myron  Selz- 
nick and  Director-General  Charles  Giblyn. 
They  went  to  Los  Angeles  early  in  Janu- 
ary and  did  not  begin  work  until  every- 
thing was  In  first  class  shape  for  con- 
tinuous   operations. 

The  story  of  the  picture  follows  closely 
that  of  the  original  play  by  Frederic  and 
Fanny  Hatton.  Miss  Thomas  plays  the 
part  of  the  incorrigible  flirt,  Alice  Chester- 
ton, and  this  role  has  been  built  up  con- 
siderably from  the  original  version.  Alice, 
who  is  in  love  with  Tom  Carey,  a  per- 
fectly satisfactory  but  rather  deliberate 
sweetheart,  hungers  for  excitement.  She 
finds  it  by  starting  an  affair  with  Capt. 
Terrence  O'Keefe,  a  gay  young  Irishman 
who  is  in  America  buying  horses  for  the 
British  Army.  She  makes  up  a  scandal- 
ous story  about  herself  and  the  Captain, 
and  when  O'Keefe  and  Alice's  sister, 
Betty,  fall  in  love  at  first  sight,  Alice 
throws  this  monkey-wrench  into  the  ma- 
chinery. The  complications  are  finally 
straightened  out  by  O'Keefe's  advice  to 
Alice's  real  sweetheart  who  employs 
violent  means  to  tame  the  little  disturber. 

Meanwhile  there  are  many  interesting 
happenings  going  on  below  stairs  and  the 
two  sets  of  incidents  are  linked  together 
Into  a  fascinating  story  of  society  and 
servant   life. 

The  cast  includes  Robert  Ellis,  Rose- 
mary Theby,  Mary  Charleson,  David  But- 
ler, Andrew  Robeson,  Bertram  Grasby, 
Kathleen  Kirkham,  Donald  MacDonald, 
Mildred  Reardon,  Harold  Miller,  Miss 
Travers    and    Ernest    Pasque. 


Big  Role  for  Morey  in  "Fighting  Destiny." 

Mystery  is  a  strong  element  of  "Fight- 
ing Destiny,"  coming  Vitagraph  release 
starring  Harry  T.  Morey.  As  it  is  his 
affianced  who  is  shrouded  in  this  haze  of 
uncertainties,  and  his  life's  happiness  is 
at  stake,  the  plot  affords  Mr.  Morey  as 
the  hero  of  the  story  a  role  that  is  par- 
ticularly   punchy. 

Rich  in  melodramatic  tang,  the  action 
of  the  film  yet  remains  true  to  the  veri- 
ties of  life.  It  will  prove  a  strange  screen 
narrative,  yet  a  convincing  one  when  un- 
reeled to  the  public  sometime  near  the 
end  of  March. 

Betty  Blythe,  first  in  Mr.  Morey's  sup- 
port, has  been  set  a  difficult  task  but  she 
has  accomplished  it  with  the  seeming  ease 
that  marks  all  work  of  true  finish.  She 
acts  a  double  role,  each  one  so  different 
in  the  characteristics  called  for  that  an 
entire  change  of  mental  perspective  was 
required. 

After  Miss  Blythe,  both  enacting  a  part 
that  is  significant  and  sharply  defined,  are 
Arthur  Donaldson  and  George  Majeroni. 
The  story  was  written  by  Stanley  Shaw 
and  the  direction  is  in  the  hands  of  Paul 
Scardon. 


Big    Publicity    on    "The    Better    'Ole." 

The  exhibitor  who  books  the  picture 
version  of  "The  Better  "Ole,"  which  is 
being  distributed  by  World  Pictures,  will 
have  an  opportunity  to  cash  in  on  the 
publicity  obtained  by  the  play.  The  gross 
weekly  receipts  of  the  different  companies 
presenting  the  Bairnsfather  cartoons  in 
the  legitimate  theatres  throughout  the 
country  reaches  the  unprecedented  sum  of 


Scene  from  "The  Love  Hunger"  (Hodkinson). 


$97,000  a  week.  Over  a  hundred  thousand 
people  are  seeing  the  play  every  week  and 
they  are  all  walking  advertisements  for 
the  picture.  Everyone  who  witnesses  the 
play  will  naturally  want  to  see  the  pic- 
ture for  two  reasons — curiosity  and  to 
make  comparisons. 

The  billboard  advertising  costs  the  man- 
agement of  the  play  and  the  theatres 
where  it  is  being  shown  in  the  neighbor- 
hood of  $2,000  a  week.  The  newspaper 
advertising  for  the  same  period  runs  over 
$5,000  a  week.  It  is  an  extraordinary  op- 
portunity for  the  exhibitor  to  cash  in  on 
an  unquestioned  success. 


Male    Stars    Featured    in    March    Releases. 

Two  male  stars  are  featured  in  the  Uni- 
versal Special  attractions  to  be  released 
in  March,  according  to  announcement  from 
the  Universal  program  department. 

The  first,  "The  Light  of  Victory,"  fea- 
tures Monroe  Salisbury,  a  photodrama 
adapted  from  the  story  by  George  C.  Hale 
and  deals  with  an  Annapolis  graduate's 
sense  of  duty  to  his  country.  Mr.  Salis- 
bury is  seen  as  Lieutenant  George  Blen- 
ton.  Betty  Compson,  Bob  Emonds,  Andrew 
Robson  and  Fred  Kelsey  are  in  support 
(if  Mr.  Salisbury. 

"A  Fight  for  Love"  is  the  second  Special 
attraction  to  feature  a  male  star.  Harry 
Carey  is  featured  in  this  release,  which  has 
been  adapted  from  the  story  "Mell's  Neck" 
by  Eugene  B.  Lewis.  The  story  deals  with 
the  complications  which  arise  when  an 
American  cattle  rustler  goes  into  Canada 
to  prevent  capture,  falls  in  with  a  band  of 
bootleggers  for  whom  the  mounted  police 
are  searching  and  who  also  meets  the 
"ideal  girl"  while  evading  arrest  and  un- 
consciously aiding  the  police  to  round 
up  the  whiskey-toters.  Pre-viewers  claim 
this  is  Carey's  best  photoplay.  All  of  the 
scenes  of  the  drama  have  been  photo- 
graphed in  the  woods.  The  picture  will 
be  released  February  24. 


Plans   to   Better  "Big  V"  Specials. 

Vitagraph's  two-reel  "Big  V"  Special 
Comedies  have  earned  a  distinct  place  for 
themselves  in  theatres  all  over  the  coun- 
try, and  for  the  coming  year  instructions 
have  gone  forth  to  Vitagraph's  Western 
studios  that  if  pep,  punch,  pretty  girls, 
thrills  and  riotous  fun  can  be  bought, 
they  are  to  be  obtained  for  each  of  the 
two-reel  comedies   being  made. 

Earl  Montgomery  and  Joe  Rock  head 
one  of  the  Big  V  Special  Comedy  Com- 
panies and  Jimmy  Aubrey  heads  the  other. 
Further  expansion  along  these  lines  is 
anticipated  and  Vitagraph  does  not  hesi- 
tate to  assure  exhibitors  that  its  two-reel 
Big  V  Specials  are  going  to  continue  to 
be  real  comedies  and  business  builders 
for    them. 


Johnson's  "Cannibals"  Film 
Going  Strong  Everywhere 

ACCORDING  to  reports  from  Exhibitors 
Mutual,  Martin  Johnson's  "Cannibals 
of  the  South  Seas"  is  meeting  with 
great  success  wherever  shown.  In  Seattle, 
where  recently  30,000  persons  went  out 
on  strike,  the  Strand  Theatre  played  the 
film  for  a  week,  and  reported  excellent 
business.  The  Auditorium  in  Spokane 
also  ran  the  Johnson  attraction  for  an 
entire  week,  doing  a  land  office  business. 
In  Portland,  Ore.,  the  Liberty  Theatre 
had  much  the  same  success  which  at- 
tended the  showing  at  the  Liberty  in 
Seattle.  Seven  day  runs  at  the  Alhambra, 
Milwaukee,  and  the  Liberty,  Youngstown, 
O.,  once  more  bore  out  the  drawing  power 
of  Johnson's  pictures.  Even  in  little 
Pittsburgh,  Kan.,  the  Klock  Theatre  did 
record    breaking   business   for   three    days. 

Among  the  other  theatres  featuring  the 
Johnson  offering  exceptionally  flattering 
returns  were  reported  by  the  Hippodrome, 
Gloversville,  N.  Y.;  Strand,  Pittsfield,  Pa.; 
Imperial,  Jacksonville,  Fla.;  Strand,  Buf- 
falo; Grand  Opera  House,  Bay  City,  Mich.; 
Orpheum,  Ogden,  Utah;  American,  Terre 
Haute,  Ind.;  Colonial,  Reading,  Pa.; 
Marathon,  Brooklyn;  Garden,  Waterburg, 
Conn. 

Canadian  exhibitors  are  finding  the 
"Cannibals"  one  of  the  best  attractions 
that  have  come  out  from  the  United  States 
in  many  months.  The  British  atmosphere 
which  abounds  in  the  pictures,  inasmuch 
as  a  majority  of  the  islands  which  John- 
son and  his  wife  visited  are  British 
possessions,  appeals  strongly  to  the 
Canadians  in  addition  to  the  educating 
and    entertaining   value. 


Broadway    Dancers    Shown    in    Weekly. 

Intimate  motion  pictures  of  the  leading 
dancers  and  featured  players  of  Broadway 
theatres  taken  on  the  stage  are  to  be  made 
one  of  the  prominent  features  of  the  in- 
itial issues  of  the  New  Screen  Magazine 
issued    weekly    by   Universal. 

The  first  issue  of  the  New  Screen  Mag- 
azine contained  pictures  of  Mildred  LeGue, 
of  the  "Some  Time"  company,  the  second 
showed  Miss  Gertie  Vanderbilt,  of  the  "Lis- 
ten Lester"  company,  and  other  members 
of  her  supporting  chorus  introducing  new 
dance  steps.  Veronica,  the  featured  dancer 
of  "Somebody's  Sweetheart,"  does  a  Span- 
ish dance  for  the  third  issue  of  the  Mag- 
azine and  Loretta  McDermott,  assisted  by 
Sophie  Tucker's  jazz  band  shows  the  evo- 
lution of  the  famous  "shimmy"  dance  in 
the    fourth    issue. 


1230 


THE     MOVING     PICTURE     WORLD 


March  1.  1919 


Scene  from   "Courage  for  Two"   (World). 


"What  Shall  We  Do  With  Him?"  Is  Timely  Subject 


THE  exhibitor  of  motion  pictures,  in 
these  days  must  adapt  himself  to  a 
new  order  of  things  if  he  intends  to 
stay  in  the  business.  The  time  when  a 
picture  theatre  had  only  to  hang  a  one 
sheet  out  in  front  of  the  house  and  then 
"stand  pat"  with  perfect  assurance  that 
the  house  would  be  jammed  is  over.  In 
the  early  days  of  the  industry  when 
fortunes  were  made  with  ease,  the  public 
saw  a  novelty.  It  was  entertainment  at 
prices  within  the  reach  of  all,  and  more- 
over the  theatres  were  located  handy  to 
the  homes  of  their  patrons.  In  course  of 
time  the  element  of  novelty  wore  off  and 
such  exhibitors  as  had  learned  nothin,; 
from  experience  saw  themselves  shoved 
into  the  discard  because  they  stood  still. 
This  condition  boded  ill  for  the  industry, 
until  the  managers  woke  up  to  a  realiza- 
tion that  they  too  would  have  to  hustle 
and  exercise  a  sense  of  showmanship  or 
they  too  would  be  relegated  to  the  list 
of  life's   failures. 

The  astute  manager  kept  his  ear  close 
to  the  ground  and  heard  the  murmur  of 
disapproval  of  such  pictures  as  had  been 
produced  with  no  definite  aim  other  than 
to  photograph  five  or  six  thousand  feet 
of  subjects  many  of  which  had  no  appeal 
to  the  general  public.  Now  and  then 
along  would  come  a  picture  that  was 
closely  associated  with  current  events 
and  capacity  houses  greeted  such  features. 
Managers  saw  the  box  office  value  of 
that  sort  of  subjects  and  hungered  for 
more. 

World  Pictures  in  producing  features 
also  learned  the  value  of  photoplays  of 
this  type  and  produced  "Rasputin"  and 
other  equally  valuable  money  getters. 
Thus,  when  McClure  Pictures  produced 
"What  Shall  We  Do  With  Him?"  a  picture 
of  current  events  and  not  a  war  picture, 
they  struck  another  gold  mine  for  the  ex- 
hibitor. Here  is  a  feature,  the  subject 
matter  of  which  is  being  discussed  every 
day  in  every  newspaper  in  the  world. 
Column  after  column  is  being  devoted  to 
the  proceedings  of  the  Peace  Congress. 
"What  Shall  We  Do  With  Him?"  has  been 
a  burning  subject.  What  part  shall  Amer- 
ica play  in  establishing  permanent  peace 
and  prosperity,  or  in  fact  the  same  ques- 
tion can  be  asked  of  any  of  the  nations 
represented  at  this  congress.  In  pictorial 
form  these  grave  questions  are  presented 
to  the  public  in  "What  Shall  We  Do  With 
Him9"     The  picture   is   educational   in   tne 


sense  that  it  makes  us  think.  It  is  enter- 
taining because  it  amuses,  grips,  and 
thrills. 


Pathe  Sets  Release  Date  of 
Its  New  Ruth  Roland  Serial 

IX  accordance  with  Pathe's  announced 
policy  of  furnishing  exhibitors  with  a 
continuous  serial  offering,  Paul  Brunet, 
vice  president  and  general  manager  of 
Pathe,  has  arranged  for  the  release  of 
Ruth  Roland's  serial  "The  Tiger's  Trail" 
on  April  20.  This  immediately  follows 
the  final  episode  of  Pearl  White  in  "The 
Lightning  Raider"  and  will  enable  the 
exhibitors  to  plan  for  a  year  around 
serial  showing,  as  at  the  expiration  of 
the  fifteen  episodes  of  the  new  serial 
another  Pathe  serial  will  be  ready  for 
them. 

"The  Tiger's  Trail"  will  be  of  the  same 
high  order  as  Miss  Roland's  previous 
Pathe  offerings.  It  is  by  Arthur  B.  Reeves 
and  Charles  A.  Logue,  with  scenario  by 
Gilson  Willets.  The  cast  is  of  unusual 
excellence  and  every  detail  of  produc- 
tion is  being  watched  over  with  the 
greatest  care  in  order  to  bring  it  up  to 
the  high  Pathe  standard.  Production  is 
going  on  at  Glendale,  Cal.,  at  the  Astra 
Studios. 


Photo    of    Talmadge    Window    Display. 

The  success  of  the  piece  was  instan- 
taneous. Charles  R.  Rogers,  Select's  New 
England  Manager,  arranged  for  a  big 
window  display.  A  large  framed  personal 
picture   of   Constance  occupied   the   center. 

According  to  reports  the  sidewalk  in 
front  of  the  window  was  blocked  from 
morning  until  night,  so  instead  of  ad- 
hering to  the  usual  policy  of  keeping  a 
window  display  a  half  week  the  store 
management  kept  it  two  weeks  to  oblige 
the   crowds. 


New  "Big  V"  Comedy  Is  Named. 

"Demsels  and  Dandies"  is  to  be  the 
name  of  the  new  Montgomery  and  Rock 
"Big  V  Comedy,  to  be  released  the  end 
of  February.  The  comedy  was  made  out 
at  Vitagraph's  Hollywood  studios.  Cor- 
roborative of  its  title,  lassies,  langorous 
and  lithesome,  others  static  and  stubby, 
are    to    populate    the    comedy. 


"The  Way  of  the  Strong" 

Is  Nearing  Completion 

THE  Metro  production,  "The  Way  of 
the  Strong,"  featuring  Anna  Q.  Nils- 
son,  is  rapidly  nearing  completion 
at  the  Metro  studios  in  Hollywood.  The 
picture  is  a  screen  version  by  June  Mathis 
and  Finis  Fox  of  Ridgewell  Cullum's 
novel  of  the  Yukon  and  the  great  North- 
west.    Edwin  Carewe  is  directing. 

Miss  Nilsson  is  cast  in  a  dual  role.  She 
appears  first  as  Audrey  Hendrie,  weak- 
willed  wife  of  Alexander  Hendrie,  Yukon 
prospector,  and  the  mother  of  his  little 
son  Frank.  As  Audrey,  Miss  Nilsson  will 
be  seen  as  a  brunette  for  the  first  time 
in  her  screen  experience.  Later  Miss 
Nilsson  appears  with  her  own  natural 
blonde  hair  as  Monica  Norton,  Audrey's 
half  sister,  whose  instinctive  love  for  the 
latter's  son  draws  her  to  the  man  Audrey 
had    betrayed    and    disgraced. 

The  story  is  virile.  The  prologue  is 
laid  in  the  snow-covered  open  spaces  of 
Alaska,  where  travel  is  by  sledge  and 
huskies.  The  narrative  ends  in  Seattle, 
where  Alexander  Hendrie,  "the  strong" 
comes  to  grips  with  Chester  Porter,  his 
wife's  betrayer,   and  crushes   him. 

Joe  King  plays  Alexander  Hendrie. 
Harry  S.  Northrup,  "Metro's  favorite 
villain,"  is  Chester  Porter.  Precocious 
Irene  Yeager  is  little  Frank  Hendrie, 
and  the  same  child  six  years  later  is 
played  by  Arthur  Redden.  The  cast  also 
includes  Rita  Harlan  as  Norah,  Monica's 
companion.  Rudolph  Bergquist  is  photo- 
graphing   the    production. 


Constance  Talmadge  in   a   Weekend. 

The  next  Select  Picture  in  which  Lewis 
J.  Selznick  will  present  Constance  Tal- 
madge  will  be  a  screen  version  of  William 
J.  Hurlbut's  last  season  stage  success, 
"Saturday  to  Monday."  Harrison  Ford  will 
again  be  seen  as  Miss  Talmadge's  leading 
man.      Robert   G.   Vignola   will   direct. 

In  "Saturday  to  Monday"  Miss  Talmadge 
will  be  seen  as  Suzanne  Ercoll,  a  young 
lady  whose  mind  is  like  a  weather-cock. 
One  minute  she  is  for  suffrage,  and  the 
next  minute  she  believes  that  the  ardent 
wooing  of  Foxcroft  Grey  should  be  re- 
warded. Harrison  Ford  is  Foxcroft  Grey, 
an  enterprising  lawyer  who  understands 
women    and    their    whims. 

In  addition  to  Miss  Talmadge  and  Mr. 
Harrisan  the  cast  will  include  Walter 
Hier,  Vera  Sisson,  Edythe  Chapman,  Ray- 
mond   Hatton    and    Maym    Kelso. 


"A   Gentleman   of   Quality"   Looks   Good. 

Favored  by  an  unusually  fine  run  of 
luck,  the  Earle  Williams  production,  "A 
Gentleman  of  Quality,"  has  been  completed 
in  record  time  at  the  West  Coast  studios 
of  the  Vitagraph  Company.  Sets  went 
up  with  the  precision  of  the  pendulum, 
locations  were  found  without  difficulty 
and  every  member  of  the  company  re- 
ported on  time  each  day,  there  being  no 
breakdowns  or  blowouts  occurring  to  the 
machines. 

The  cast  of  "A  Gentleman  of  Quality" 
in  its  entirety  is  Earle  Williams.  Kather- 
ine  Adams,  Joyce  Moore,  James  Carpenter, 
Robert  Bolder,  George  Pierce  and  Ronald 
Byram.  The  play  is  based  on  Frederick 
Van  Rensselaer  Dey's  book  of  the  same 
name,  which  is  one  of  the  big  sellers 
now    on    the    stands. 


House  Peters  in  Two  Hodkinson  Releases. 

House  Peters  will  be  seen  in  two  pro- 
ductions for  distribution  by  the  W.  W. 
Hodkinson  Corporation.  The  first  is  "The 
Forfeit,"  a  Frank  Powell-Sunset  adapta- 
tion of  Ridgewell  Cullom's  novel.  The  sec- 
ond is  "Thunderbolts  of  Fate,"  an  Edward 
Warren  production.  Both  pictures  are 
corking  melodramas  in  which  Mr.  Peters 
has  a  virile  and  deeply  sympathetic  role. 
Jane  Miller  is  featured  with  the  star  in 
"The  Forfeit"  and  Anna  Lehr  in  "Thunder- 
bolts of  Fate." 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1231 


Select's  "The  One  Woman" 
Receiving  Heavy  Bookings 

ALTHOUGH  play  dates  on  the  Select 
Thomas  Dixon  special,  "The  One 
Woman,"  have  already  been  an- 
nounced for  hundreds  of  cities  through- 
out the  country,  bookings  on  this  attrac- 
tion continue  to  hold  it  in  the  first  divi- 
sion  of  the  season's  big  specials. 

Each  week  brings  new  bookings  in  the 
metropolitan  district,  the  latest  dates  an- 
nounced by  Select's  New  York  Exchange 
being  Fox's  New  Britain,  three  days; 
Garden,  New  Haven,  two  days;  Sheffield, 
Brooklyn,  two  days;  Jefferson,  three  days; 
Lincoln,  Union  Hill,  four  days;  Paradise, 
Bronx,  two  days;  Eagle,  Brooklyn,  three 
■days;  Plaza,  Bayonne,  three  days;  Plaza, 
Brooklyn,  three  days;  Winchester,  New 
Haven,  two  days;  Hamilton,  Yonkers,  two 
■days;  Park,  Bronx,  two  days  and  Law- 
rence,  New  Haven,   two   days. 

Other  cities  throughout  the  country 
where  "The  One  Woman"  has  been  shown, 
exclusive  of  bookings  announced  prior  to 
January  27,  are  the  Lyda,  Grand  Island, 
Neb.,  four  days;  Frankford,  Philadelphia, 
two  days;  Sequoia,  Red  Wood  City,  Cal., 
two  days;  Strand,  Miami,  Fla.,  three  days; 
Apollo,  Janesville,  Wis.,  three  days;  Prin- 
cess, Sioux  City,  la.,  four  days;  Star, 
Kensington,  Pa.,  three  days;  Minerva, 
Pittsburgh,  three  days;  Groggs,  Bakers- 
field,  Cal.,  seven  days;  Cabrillo,  San 
Diego,  Cal.,  seven  days;  Proctor's  Troy, 
three  days;  Strand,  Anniston,  Ala.,  three 
days;  Olympia,  New  Bedford,  Mass.,  three 
days;  Strand,  Dorchester,  three  days; 
Olympia,  Lynn,  three  days;  Proctors, 
Schenectady,  three  days;  Symphony,  Bing- 
hamton,  N.  Y.,  three  days;  Grand,  Gary, 
In.,  three  days;  Empress,  Peoria,  three 
days;  Main,  Cincinnati,  one  day,  and  Al- 
hambra,    El    Paso,    three    days. 

This  list  does  not  include  this  week's 
contracts  which  have  been  received  by 
the  various  branches,  but  not  forwarded 
to    the   home   office. 


K  i hoc  rum-     Show    Exclusive    Pictures. 

Steel  nets,  attached  to  floating  cables, 
used  to  trap  submarines  are  shown  in  pic- 
tures for  the  first  time  in  the  current  issue 
of  Kinograms,  the  de  luxe  news  reel  be- 
ing distributed  by  World  Pictures.  The 
censors  refused  to  pass  the  pictures  until 
long  after  the  armistice  had  been  signed 
and  the  German  fleet  surrendered  to  the 
Allies. 

The  pictures  were  made  by  the  photo- 
graphic section  of  the  Italian  Navy.  It 
was  intended  that  a  complete  record  of  one 
of  the  most  effective  methods  of  fighting 
the  submarine  should  be  made.  Accord- 
ingly the  nets  are  shown  in  process  of 
repair  before  they  are  stowed  on  the 
fleet  of  U-boat  hunters.  The  use  to  which 
they  were  put  was  photographed  when 
an  actual  hunt  for  submarines  was  under 
way.  The  nets  were  floated,  miles  of 
them,  so  as  to  form  a  segment  of  a  circle. 
By  good  luck  a  submarine  was  found  in 
the  inclosed  circle.  A  barrage  of  depth 
bombs  and  torpedoes  from  destroyers  and 
chasers  landed  one  of  the  undersea  craft 
and  floating  debris  from  it  was  hauled 
aboard  one  of  the  smaller  vessels  of  the 
fleet. 

These  pictures  are  shown  exclusively 
in  Kinograms  by  special  arrangement  with 
representatives  of  the  Italian  government. 


"Fire    Flinders"    bearing    Completion. 

"The  Fire  Flingers,"  adapted  from  the 
Saturday  Evening  Post  story  by  William 
J.  Neidig,  is  being  completed  at  Universal 
City.  Rupert  Julian  has  not  only  di- 
rected the  production  but  has  played  a 
dual  role  in  it.  In  his  support  are  Fay 
Tincher,  Will  Jefferies,  Jane  Novak,  Clyde 
Fillmore,  William  Lloyd,  Fritzie  Ridge- 
way,  E.  A.  Warren  and  other  well  known 
players. 

"The  Fire  Flingers"  is  in  six  reels  and 
will  be  released  as  a  Universal  special  at- 
traction. 


Paging  Ananias  in  "The  Prodigal  Liar"  (Exhibitors  Mutual). 

Fox  to  Release  Seven  Dramatic  Films  in  March 


NO  fewer  than  seven  dramatic  pro- 
ductions will  be  released  by  William 
Fox  during  March.  Of  these  two  are 
Standard  Pictures,  three  Victory  Pictures 
and   two   Excel   Pictures. 

One  of  the  Standard  Pictures  is  a 
superproduction,  "When  Men  Desire," 
which  was  staged  by  J.  Gordon  Edwards. 
The  story  for  this  picture  was  written 
by  E.  Lloyd  Sheldon  and  J.  Searle  Dawley, 
and  the  scenario  was  written  by  Adrian 
Johnson. 

The  other  Standard  Picture  to  be  re- 
leased is  "Thou  Shalt  Not,"  featuring 
Evelyn  Nesbit.  It  is  described  as  "the 
story  of  a  girl  who1  came  back,"  being 
a  strong  drama  of  a  wronged  girl  upon 
whom  a  Puritanical  community  visited 
its  wrath.  The  scenario  was  written  by 
Charles  J.  Brabin,  who  also  directed  the 
picture. 

March  will  see  another  picture  starring 
Gladys  Brockwell,  entitled  "The  For- 
bidden Room."  This  picture  is  described 
as  one  in  which  a  woman  pays  for  the 
evil  men  do.  It  was  directed  by  Lynn 
F.  Reynolds  and  the  story  was  written 
by    W.    S.    VanDyke. 

George  Walsh  will  have  a  picture  re- 
leased next  month.  It  is  "Never  Say 
Quit,"  which  the  William  Fox  athletic 
thunderbolt  recently  finished  at  Miami, 
Fla.,  under  the  direction  of  Edward  Dillon. 
The  story  was  written  by  Raymond  L. 
Schrock,  who  has  written  numerous  suc- 
cesses for  William  Fox,  and  tells  of  the 
misadventures  of  a  young  man  who  was 
afflicted    with    an    extremely    busy    jinx. 

Another  whirlwind  Tom  Mix  play  is 
carded  for  release  next  month.  This  is 
"Fighting  for  Gold,"  which,  it  is  stated 
by  William  Fox  officials,  is  one  of  the 
fastest  and  best  pictures  ever  made  by 
Mix.  It  is  an  adaptation  of  the  novel 
"The  Highgrader,"  written  by  William 
McLeod  Raine,  and  was  staged  by  Ed- 
ward J.  LeSaint  from  the  scenario  of 
Charles    Kenyon. 

In  her  March  release,  "The  Unkissed 
Bride,"  Peggy  Hyland  will  be  seen  as  a 
girl  of  the  Ozark  Mountains.  The  play 
is  said  to  be  replete  with  delightfully 
humorous  situations,  calculated  to  show 
Miss  Hyland  at  her  best.  It  was  directed 
by  Lynn   F.   Reynolds. 

"Gambling  in  Souls"  is  the  title  of 
Madlaine  Traverse's  March  picture,  which 
is  declared  to  be  even  more  powerful  and 
stirring  than  its  title  suggests.  In  this 
picture  Miss  Traverse  will  portray  the 
role  of  a  woman  who,  to  revenge  the  ruin 


of  her  husband,  becomes  the  mistress  of  a 
fashionable    gambling   establishment. 


To     Feature     Larry     Semon     Comedies. 

So  insistent  has  been  the  demand  on 
the  part  of  exhibitors  for  special  ex- 
ploitation in  connection  with  Vitagraph's 
Larry  Semon  comedies  that  hereafter  the 
Larry  Semon  comedies  will  be  released  as 
a   separate   and   exclusive   unit. 

Vitagraph  plans  to  release  one  Larry 
Semon  comedy  every  four  weeks,  the  first 
release  being  scheduled  for  April  14,  and 
one  comedy  to  follow  regularly  every 
four    weeks    thereafter. 

That  Larry  Semon  has  forged  to  the 
front  as  a  screen  comedian  through  sheer 
merit  is  evidenced  by  the  distinct  hit 
he  has  made  with  the  picture-going  public, 
and  Vitagraph,  by  releasing  one  Larry 
Semon  comedy  each  month,  will  afford 
exhibitors  the  opportunity  of  exploiting 
and  advertising  them  heavily.  The  suc- 
cess of  the  Larry  Semon  comedies  is 
assured  by  the  tremendous  following  that 
has  already  been  established  for  this 
comedian's  highly  individual  comedy 
characterizations. 


Big    Bookings    for    Essanay     Chaplins. 

That  the  prominent  exhibitors  are  treat- 
ing the  new  editions  of  the  Essanay 
Chaplins  with  all  the  honors  of  most  im- 
portant current  productions  is  revealed  in 
further  reports  from  General  Film  Com- 
pany exchanges.  These  Charlie  Chaplin 
comedy  classics,  which  have  never  grown 
old  in  the  several  years  since  they  were 
produced,  once  more  on  the  market  In 
brand  new  prints  through  the  George 
Kleine  distribution,  are  proving  even  more 
popular   than   at   their  debut. 

Besides  the  Broadway  bookings  in  New 
York,  General  and  George  Kleine  repre- 
sentatives report  the  following  recent 
conspicuous  bookings:  Chicago:  For  a 
week's  run  at  the  McVicker  Theatre  or 
Rialto,  and  a  two  or  three  days'  engage- 
ment at  the  Randolph  or  Orpheum. 
Washington:  The  Criterion  for  a  week, 
and  a  second  run  at  the  Empress.  Buffalo: 
Shea's  Hippodrome  three  days.  This  house 
contracted  at  a  price  for  three  days  as 
Targe  as  it  paid  for  the  same  subjects 
for  a  week  in  1915.  Providence,  R.  I. 
and    Rochester,   N.    Y.:     Fay's    theatres. 

The  contracts  relate  to  the  Big  Four 
Chaplin  releases,  which  include  "Shang- 
haied," "A  Night  in  the  Show,"  "Police" 
and    "The   Bank." 


1232 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


Plunkett  of  Strand  Reaches  Millions  Cheaply 


Exhibitor  circles  in  New  York  are  com- 
menting  upon  the  "stunt''  advertising  cam- 
paign of  Manager  Joseph  L.  Plunkett  of 
the  Strand  Theatre,  in  behalf  of  his  pres- 
entation of  "The  Better  'Ole,"  opening  at 


that  Mr.  Plunkett  was  certain  the  Sunday 
issues  would  be  sure  to  contain  something 
about  Old  Bill.  Therefore  he  decided  on 
an  advance  announcement  that  would  play 
up  the  now  celebrated  head  of  the  funny 
warrior,  and  so  would  be  a  tie-up  with  any- 
thing on  Old  Bill  that  might  appear  in  the 
Sunday  issues.  He  attached  to  this  cut  the 
slogan,  "Yes — I'm  in  the  movies  now,"  as 

A  CORNER  OF  NEW  YORK 
TRIBUNE  FULL 
PAGE 


the  Strand,  February  24th.  "The  Better 
'Ole"  cartoons  and  books,  plus  the  theatrical 
attraction,  have  been  receiving  so  much 
newspaper    publicity    in    the    Greater    City 


SPECIAL  CARTOON   BY  MARCUS  IN 
NEW    YORK    TIMES 


he  believed  that  the  chief  story  he  had  to 
tell  was  that  Old  Bill  had  made  a  new  ven- 
ture and  that  the  Strand  was  in  a  position 
to  show  him  in  it  to  the  millions  in  and 
out  of  New  York  City  who  had  heard  of 
the  selfsame  Old  Bill. 

Since  it  was  mainly  a  matter  of  getting 
the  head  and  this  simple  announcement 
over  Mr.  Plunkett  concluded  that  he  could 
do  it  in  very  small  space  even  if  the  Sun- 
day issues  with  their  page  and  half  page 
announcements  of  the  big  mercantile  ad- 
vertisers. He  decided  that  "42  lines  agate" 
would  be  sufficient!  Mr.  Plunkett  ran  this 
story  in  addition  to  his  usual  Strand  an- 
nouncement of  the  regular  show  for  the 
current  week  and  succeeded  in  getting  it 
into  the  First  News  Section  of  all  of  the 
great  dailies. 

"I  employed  a  special  agency  f  or  ^  this 
purpose,"  said  the  Strand  manager,  "and 
insisted  that  the  copy  not  appear  on  the 
announcement  pages,  which  generally  are 
printed  in  the  second  or  third  extra  sec- 
tions of  the  Sunday  papers.  There  must 
be  a  liking  for  Old  Bill  on  the  part  of 
newspaper  advertising  managers  and  com- 
positors because  in  every  case  we  were  in 
that  enviable  position— next  to  reading 
matter. 

"I  used  this  position  in  the  New  York 
Sunday  Times,  World,  American,  Herald, 
Tribune,  and  Sun  with  a  combined  national 
circulation  of  many  millions  and  the  funny 
head,  in  the  striking  position  accorded  it, 
was  undoubtedly  seen  by  every  one  of  this 
enormous  army  of  readers.  I  know  that  we 
received  telephone  calls  from  as  far  as 
Nyack,  New  York. 

"The  entire  newspaper  campaign  cost — 
to  be  exact— $368,  and  I  don't  know  any 
other  attraction  that  I  could  have  public- 
ized as  effectively  for  that  comparatively 
tiny  amount.  Also  to  the  way  it  stands 
out  on  a  newspaper  page— like  a  house 
afire !" 

To  give  an  idea  of  the  circulation  the 
Strand  ad  attained  through  the  use  of  the 
combined  mediums,  a  letter  received  from 
Atlanta,  Ga.,  will  prove  illuminating.  The 
correspondent  said  whimsically:  "Why  is 
it  that  here  in  Atlanta  we  have  laughed  at 


the  Old  Bill  cartoons,  bought  the  Old  Bill 
books  and  still  have  not  been  allowed  to 
see  the  Old  Bill  show  or  movie?  Why  is 
Atlanta    discriminated    against?" 

Mr.  Plunkett  told  the  writer  that  all 
he  could  suggest  was  "to  hop  a  train"  and 
come  to  New  York  if  Atlanta  just  would 
not  be  progressive  and  show  its  public  the 
things  that  they  were  interested  in.  The 
Strand's  guess  that  the  Sunday  sheets 
would  carry  something  about  "The  Better 
'Ole"  was  borne  out  when  Manager  Plun- 
kett opened  his  Sunday  papers. 

The  art  section  of  the  New  York  Tribune, 
which  in  addition  to  its  vast  national  cir- 
culation as  a  part  of  the  Tribune,  and  is 
reproduced  in  many  cities,  carried  a  full 
page  of  photographs  of  scenes  from  "The 
Better  'Ole"  stage  presentation.  Marcus, 
the  celebrated  cartoonist  of  the  New  York 
Times,  contributed  a  sketch  of  Coburn's 
characterization  of  Old  Bill  that  occupied 
almost  a  quarter  page  in  the  magazine  sec- 
tion of  the  New  York  Times. 

Then  there  was  the  ad  of  the  nationally 
famous  sporting  goods  house  of  Aber- 
crombie  &  Fitch  whose  advertising  man- 
ager, E.  R.  Wilbur,  "cashed  in"  on  the 
tremendous  country-wide  reputation  of 
Old  Bill  by  adapting  him  to  the  firm's 
sporting  goods.  Book  stores  all  over  New 
York  City  are  to  feature  the  Old  Bill  head 
next  week  with  a  line  about  the  film,  at 
the  instance  of  Strand  Manager  Plunkett, 
who  has  shown  the  dealers  that  the  re- 
sultant publicity  will  stimulate  book  sales 
just  as  much  as  it  will  benefit  the  motion 
picture  presentation  at  the  Strand. 

"The 
Better  'Ole" 


It's  a  'ard  one,  Bill,  selectin' 
of  the  presents— but  'ere's  the 
place! 

'Ere's  a  Gift 

for  the  Guv'nor  an' 

the  Missus 

'OwV   this,    Bill— a    set    o' 

stuTT 

Eiy,  Bill,  did  you  ever  play  golf? 


dbercrombie 
&  Fitch  Co- 

Ezra  H.  Fitch.  President. 

Madison  Avenue  and  45th  St 
New  York. 

"Where  the  Blazed  Troil 
Crosses    the    Boulevard." 


HOW  THE   BIG  MERCHANTS  "TIE  UP" 
OLD   BILL 


In  Answering  Advertisement..  Please  Mention  the  MOVING  PICTURE  WORLD. 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1233 


Triangle  Is  to  Release 

Special  Features  Series 

THE  Triangle  Distributing  Corporation 
announces  that  it  is  to  release,  in 
addition  to  its  schedule  of  program 
plays,    a    series,  of   special    features. 

Taylor  Holmes  heads  the  list  of  specials 
with  the  release  of  his  first  Triangle  pro- 
duction on  March  16  entitled  "It's  a 
Bear."  It  is  recalled  that  Mr.  Holmes, 
noted  for  his  work  in  light  comedy  on 
both  screen  and  stage,  joined  the  Culver 
City  forces  last  summer.  Incidentally  this 
is  the  star's  first  presentation  in  a  comedy 
with  Western  environment.  Lawrence 
Windom   directed   the  production. 

The  second  Taylor  Holmes  special  is 
scheduled  for  release  on  April  13  and  is 
entitled  "A  Regular  Fellow."  The  other 
feature  productions  so  far  announced  in- 
clude four  pictures  featuring  Triangle's 
popular  feminine  star,  Olive  Thomas. 
These  are  entitled  "Toton,"  "Prudence  on 
Broadway,"  "Love's  Prisoner"  and  "The 
Follies  Girl."  Those  who  viewed  "Toton" 
at  a  private  showing  were  enthusiastic 
in   their  praises. 

"Mayor  Filbert,"  with  an  all-star  cast 
is  scheduled   for   release   on   May  20. 

Taylor  Holmes  and  Director  Windom  at 
present  are  busily  engaged  in  the  New 
York  studio  shooting  the  scenes  on  an- 
other Holmes  special,  the  release  date 
shortly  to  be  announced.  The  title  of  this 
picture  is  "Taxi,"  and  it  is  a  screen 
presentation  of  George  Agnew  Chamber- 
lain's story  by  the  same  name  which  was 
recently  published  as  a  serial  in  the  Cos- 
mopolitan. Much  of  the  action  takes  place 
in  a  metropolitan  city,  and  many  of  the 
scenes  will  be  taken  in  and  about  Broad- 
way. 

Lillian  Hall,  who  appeared  as  Beth  in 
"Little  Women,"  has  been  engaged  for 
the  leading  feminine  role.  Irene  Tames 
likewise  was  especially  engaged  for  a 
prominent  part.  Charles  J.  McGuirk  was 
engaged  to  write  the  continuity  for  "Taxi" 
and    for    other    Taylor    Holmes    features. 


Bessie  Love's  Popularity  Growing. 

In  the  short  space  of  three  years,  Bessie 
Love  has  taken  rank  with  the  very  fore- 
most and  very  few  stars  of  the  screen 
of  the  ingenue  type  who  have  achieved 
a  standard  value.  The  booking  of  a 
Bessie  Love  film  has  become  assurance 
of  capacity,  according  to  the  reports  regu- 
larly relayed  to  Vitagraph's  home  offices 
from  its  various  exchanges.  Her  great 
promise  became  apparent  with  her  first 
role  of  importance  just  that  many  years 
ago,  when  she  appeared  in  "The  Flying 
Torpedo"  under  the  direction  of  John 
Emerson.  Her  latest  releases,  "The  En- 
chanted Barn,"  is  bringing  bookings  that 
are  fairly  swamping  Vitagraph  branches. 


\m    Earle   Williams    Picture   Finished. 

Gradually  approaching  its  release  date 
on  the  Vitagraph  schedule  of  Earle  Wil- 
liams' photoplays  is  "A  Gentleman  of 
Quality,"  picturized  from  the  book  of  the 
same  name  by  Frederick  Van  Renesselaer 
Dey.  The  production  is  one  of  those  dex- 
trously  constructed  plays  which  tooters  on 
a  precarious  foundation  compounded  of 
suspense  in  plot  and  the  finest  of  char- 
acterization on  the  part  of  Mr.  Williams, 
on  which  elements  it  is  entirely  dependent 
for  success.     James  Young  directed. 


Peggy   Hyland   Begins   New   Picture. 

Under  the  director  of  Lynn  F.  Reynolds, 
Peggy  Hyland  has  just  begun  another 
William  Fox  Excel  Picture  at  Hollywood. 
This  is  the  second  Hyland  picture  which 
Mr.  Reynolds  has  directed,  the  other  being 
"The  Unkissed  Bride"  which  has  its  setting 
in   the  Ozark   Mountains  of  Missouri. 

The  new  picture  bears  the  temporary 
title  "Miss  Adventure."  The  story  was 
written  by  J.  Anthony  Roach,  and  in  her 
supporting  company  Miss  Hyland  has  Ed. 
Burns,  Frank  Brownlee,  J.  Dwiggins, 
George    Webb    and    Rockwell    Mason. 


leased  each  month,  which  mans  that  their 
works  will  also  run  beyond  the  present 
year. 

All  of  the  Robertson-Cole  units  have 
been  working  steadily  since  the  first  of 
the   year. 


Scene  from  "The  Girl  Problem"  (Vitagraph). 

All    Producing    Units    of    Robertson-Cole    Busy 

CO-ORDINATION  of  all  the  producing 
units  of  the  Robertson-Cole  Company, 
which  releases  its  product  domesti- 
cally through  the  Exhibitors'  Mutual  Dis- 
tributing Corporation,  has  been  definitely 
effected,  and  'with  the  exception  of  H.  B. 
Warner,  every  star  of  the  organization  is 
now  producing.  Warner  was  due  to  leave 
for  California  on  February  20,  but  his 
departure  was  delayed  owing  to  legal  pro- 
cedure instituted  by  John  D.  Williams, 
following  Warner's  notice  that  he  was 
leaving  the  cast  of  "Sleeping  Partners," 
the   star's   big   success   this   season. 

Little  more  than  three  months  after  the 
organization  began  film  operations,  the 
following  companies  were  working  in  Cali- 
fornia on  pictures  to  which  Robertson- 
Cole  control  the  world  rights,  and  which 
Exhibitors'  Mutual  release  in  United  States 
and  Canada.  They  are  the  National  Film 
Corporation,  Jesse  D.  Hampton,  Produc- 
tions, Winsome  Stars  Corporation,  B.  B. 
Features,  Inc.,  and  Haworth  Pictures  Cor- 
poration. 

The  National  is  producing  features  star- 
ring Henry  P.  Walthall.  Billie  Rhodes, 
and  Carter  De  Haven  and  his  wife,  Flora 
Parker.  The  Hampton  studios  are  turn- 
ing out  features  with  William  Desmond 
in  the  leading  roles,  and  when  H.  B. 
Warner  arrives  on  the  Coast,  will  produce 
his    features. 

From  the  Winsome  Stars  Corporation 
will  come  the  series  of  eight  productions 
featuring  Alma  Rubens,  who  is  now  work- 
ing on  her  initial  issue,  "Diane  of  the 
Green    Van." 

Bessie  Barriscale  has  her  own  produc- 
ing organization,  which  is  one  of  the 
Robertson-Cole  units,  while  Sessue  Haya- 
kawa's  starring  vehicles  come  from  the 
Haworth    Pictures    Corporation. 

The  Robertson-Cole  organization  has 
also  been  devoting  itself  to  the  foreign 
exploitation  of  the  rights  it  holds  to  all 
the  features  of  its  subsidiary  combina- 
tions. But  now  their  entire  output  for 
nearly  two  vears  has  been  disposed  of 
for  practicallv  all  of  continental  Europe 
and  a  number  of  other  countries.  The 
rights  for  the  United  Kingdom  are  re- 
tained bv  Robertson-Cole,  and  only  re- 
cently a  London  office  was  opened  for  ex- 
ploitation  of  their  product  in   Britain. 

Eight  pictures  each  will  be  made  by 
Warner  Desmond,  Rhodes,  Barriscale, 
Havakawa,  Walthall,  and  Rubens  under 
their  present  arrangements.  All  of  these 
features,  with  the  exception  of  Warners, 
will  be  made  during  the  present  year. 
Warner's  productions  will  run   into  1920. 

The  De  Havens  are  slated  to  produce 
thirteen   two   reel   comedies   one   to   be   re- 


Heavy    Bookings    on    Vitagraph    Serial. 

A  rush  of  bookings  on  "The  Man  of 
Might"  is  reported  by  Vitagraph.  The 
first  episodes  of  the  newest  chapter-play 
to  reach  the  market  are  being  released 
this  month,  and  the  huge  exhibitor  adver- 
tising campaign  in  behalf  of  the  serial 
is    now    under    full    headway. 

From  Philadelphia  word  has  reached 
the  Vitagraph  home  office  that  that  city 
is  almost  solidly  booked  for  the  fifteen 
weeks  of  the  new  serial's  run.  Showings 
have  been  pVogramed  for  that  period  at 
houses  like  the  Globe,  the  Jumbo,  the 
1'roskey,  the  Empress  and  the  Lafayette. 
This  fairly  well  skims  the  cream  of  book- 
ings, each  house  mentioned  catering  to 
the  best  picture  patronage  of  the  locality. 

The  serial  blazoned  a  bright  trail  last 
week  to  the  Far  West.  The  apex  of  a 
flaring  comet  of  bookings  extending  into 
the  far  stretches  of  the  land  struck  at 
the  Isis  Theatre,  Denver,  where  the  serial 
was  inaugurated  for  Us  pioneer  Denver 
run. 


I  se    Song   "Teddy"   to    Boost    "Our  Teddy." 

A  valuable  aid  for  the  promotion  of 
"Our  Teddy,"  the  authorized  screen  version 
of  Colonel  Roosevelt's  life  and  works, 
has  appeared  recently  in  the  shape  of  a 
popular  song  called  "Teddy,"  which  Mc- 
Clure  Productions,  Inc.  arranged'  with 
Waterson,  Berlin  &  Snyder,  the  well- 
known  New  York  music  publishers,  to 
produce.  It  is  dedicated  to  the  "fighting 
father   of    the    fighting    Roosevelts." 

Exhibitors  have  not  been  slow  to  make 
use  of  this  simple  and  inexpensive  means 
of  pushing  "Our  Teddy"  in  their  localities. 
The  idea  of  tying  up  the  Roosevelt  picture 
with  a  popular  song  about  the  Colonel, 
was  carried  out  with  success  recently  by 
the  manager  of  the  81st  Street  Theatre, 
New  York,  who  secured  four  wounded 
soldiers  and  organized  them  into  the 
"Pershing  Overseas  Quartet."  They  sang 
before  and  after  each  showing  of  Our 
Teddv"  and  were  a  valuable  adjunct  in 
packing  the  house  during  the  pictures 
run. 


Save  and  Succeed— BUY  W.  S.  S. 


1234 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


Bull  in  a  China  Shop. 

Bert  Lytell,  magnetic  young-  Metro  stay,  is  supplying  the  bull.  From  the 
smiles  on  the  faces  of  the  Chinese  girls  (who  were  working  in  the  Nazimova 
production,   "The   Red  Lantern").   Bert's  bull   is  "getting  over." 


Goldwyn's  "The  Brand"  a 
Marvel  of  Alaskan  Realism 

THE  scenario  of  a  Rex  Beach  photo- 
drama  is  only  less  replete  with  satis- 
fying detail  than  a  Rex  Beach  novel. 
Both  represent  the  work  of  the  author 
in  the  two  mediums  of  expression  in 
which  he  excels.  His  photodramas  are 
as  much  a  part  of  the  American  novelist 
as    his    literary    works. 

"The  Brand,"  his  newest  play  produced 
for  Goldwyn,  in  its  scenario  form  con- 
tained numberless  directions  for  the 
proper  production  of  the  drama.  They 
include  not  only  a  psychological  analysis 
of  every  character,  but  the  action  itself 
was  described  vividly.  A  score  of  illumi- 
nating details  were  furnished  by  Mr. 
Beach,  whose  wish  was  to  achieve  the 
utmost    realism    and    versimilitude. 

At  one  point  in  "The  Brand"  McGill 
(played  by  Russell  Simpson)  comes  in- 
doors from  a  raging  snow  storm.  His 
fur  coat  naturally  shows  the  effect  of  his 
battle  with  the  elements.  Any  producer 
would  demand  that.  But  Rex  Beach, 
knowing  his  Alaska  thoroughly  and  de- 
termined to  overlook  nothing,  directed 
that  the  character  must  not  stop  at  that. 
He  must  show  the  effects  of  extreme  ex- 
posure in  his  face.  Icicles  must  cling  to 
his  eyes  and  nostrils,  his  features  must 
be  rigid  and  his  entire  countenance  coated 
with    powdery    snow. 

With  great  care  the  actor  made-up  not 
once,  but  half  a  dozen  times  before  Mr. 
Beach  was  satisfied  that  the  camera  would 
not  reveal  its  artificiality.  His  face  was 
first  made  pale;  then  powdered  with  coun- 
terfeit frost.  Almost  invisible  icicles  were 
attached  to  the  corners  of  his  eyes,  being 
made  of  a   soft,   sticky   substance. 

It  is  in  such  matters  that  Rex  Beach 
renders  incalculable  aid  to  the  director. 
The  author  contends  that  he  never  writes 
about  a  part  of  the  country  with  which 
he  is  not  thoroughly  familiar,  hence  he 
wishes  his  living  characters  to  be  as  real 
as  their  originals   in   a  Rex  Beach   novel. 


World  Pictures  Schedules 

Five  Subjects  for  March 

FIVE  feature  productions  are  scheduled 
for  release  by  World  Pictures  during 
the  month  of  March  in  addition  to  the 
regular  release  of  Prizma  Master  Pictures, 
Twice-a-Week  Kinograms  and  the  big  spe- 
cial feature  production  "The  Better  'Ole," 
which  is  scheduled  for  national  release  on 
March   16. 

First  of  the  month's  program  is  "Crook 
o'  Dreams,"  starring  Louis  Huff,  which 
will  be  published  on  March  3.  Others  fol- 
lowing a  week  apart  are  "The  Unveiling 
Hand,"  starring  Kitty  Gordon,  with  Irving 
Cummings,    George    MacQuarrie    and    An- 


thony Merlo;  "The  Hand  Invisible,"  star- 
ring Montagu  Love,  with  Virginia  Ham- 
mond appearing  in  an  important  role; 
"Hit  Or  Miss,"  in  which  Carlyle  Blackwell 
and  Evelyn  Greeley  are  co-starred;  "The 
Love  Defender,"  with  June  Elvidge  as  the 
star  and  Frank  Mayo  and  Madge  Evans 
playing   important   parts. 


Weekly   Shows   <  aniouflnK'ing   of   Ships. 

Exclusive  pictures  of  the  work  of  camou- 
flaging' ships  of  various  types  are  con- 
tained in  the  initial  issue  of  the  New 
Screen  Magazine,  just  released  by  Uni- 
versal. The  pictures  were  taken  at  Wash- 
ington, D.  C,  by  a  Universal  cameraman 
and  show  how  the  various  details  of  de- 
signing the  many  forms  of  marine  camou- 
flage, are  worked  out.  The  pictures  show 
how  the  eamoufieurs  first  turn  out  a  small 
plaster    model    of    the    ship    to    be    camou- 


Camouflaged    Ship    Model. 

(New    Universal    Screen    Magazine). 

flaged,  rig  it  up  completely  and  then 
begin  the  work  of  laying  out  the  most 
puzzling  design  imaginable.  Each  design 
is  placed  amla  correctly  colored  sea  back- 
grounds and  me  designers  judge  the 
effectiveness  of  their  work  by  peering  at 
the  models  tnrough  especially  focused 
marine    glasses. 


Another  Chambers   Ndvel   for  Alice  Joyce. 

Good  news  for  that  big  proportion  of 
book-reading  photofans  who  have  taken 
a  special  delight  in  seeing  the  heroes  and 
heroines  of  Robert  W.  Chambers'  novels 
visualized  for  them  on  the  screen  is  con- 
tained in  Vitagraph's  announcement  that 
it  has  undertaken  the  picturization  of  that 
writer's  "The  Cambric  Mask,"  featuring 
Alice  Joyce.  A  strong  cast  will  support 
her  and  the  production  is  under  the  direc- 
tion   of   Tom   Terriss. 


C.  K.  Y.  Film  Corporation 
Files  Answer  in  Law  Suit 

THE  C.K.Y.  Film  Corporation  filed  an 
answer  a  few  days  ago  in  the  suit 
instituted  by  Clara  Kimball  Young 
recently  through  which  suit  Miss  Young 
severed  her  releasing  arrangements  with 
the  Select  Pictures  Corporation.  Miss 
Young's  claims  to  the  effect  that  the 
original  terms  of  the  contract  under  which 
she  made  pictures  for  the  defendant  cor- 
poration for  release  through  Select  had 
been  violated  were  denied  in  toto  and  the 
C.  K.  Y.  company's  answer  attempts  to 
"put  the  shoe  on  the  other  foot"  by  al- 
leging that  Miss  Young  is  indebted  to  the 
defendant  company  instead  of  the  com- 
pany's being  indebted  to  her.  Just  when 
the  case  will  be  heard  in  court  and  the 
tangle  straightened  out  has  not  been 
announced. 

Litigation  has  had  no  effecfupon  Miss 
Young's  determination  not  only  to  con- 
tinue making  pictures,  but  also  to  make 
bigger  and  better  pictures  under  the  man- 
agement of  Harry  Garson.  Miss  Young 
has  been  engaged  in  filming  "The  Better 
Wife"  on  the  Coast  for  the  past  two  or 
three  weeks  and  a  lew  days  ago  there 
was  received  in  the  actress-producer's 
offices  in  New  York  a  corrected  cast  for 
the  production.  Nigel  Barrie,  Lillian 
Walker,  Kathlyn  Williams,  Barbara  Ten- 
nant,  little  Bennie  Alexander,  Edward  M. 
Kimball,  Arthur  Carew,  Irving  Cummins, 
Elinor  Hancock,  H.  G.  Pennel,  J.  G.  Under- 
bill, and  John  Steppling  are  named  as 
the  principals  in  support  of  Miss  Young. 
It  will  be  observed  that  a  number  of 
these  players  are  recognized  photoplay 
stars,  some  of  them  having  appeared  at 
the   head   of   their   own   companies. 


Lyons    and    Moron's    New    Burlesque. 

Eddie  Lyons  and  Lee  Moran,  Universal 
comedians  have  recently  completed  a 
comedy  tentatively  titled  "The  Shooting 
of  Hullabaloo"  and  which  is  a  burlesque 
on  the  story  "The  Shooting  of  Dan  Mc- 
Grew."  Eddie  Lyons  is  seen  as  a  Hawai- 
ian entertainer  who  comes  to  Alaska 
where  Hullaballoo  is  on  a  rampage,  hav- 
ing consumed  enough  beverage  to  make 
Texas  go  dry,  and  who  temporarily  sooths 
his  wrath  by  playing  a  few  new  fangled 
Hawaiian  melodies.  But  when  the  stranger 
finds  his  former  sweetheart  in  the  arms 
of  Hullaballoo,  a  pistol  battle  ensues  and 
the  South  Sea  Islander  is  declared  victor. 
The   burlesque   is   to    be   released   shorty. 


Start    Work    on    "Hearts    Asleep." 

"Heart's  Asleep"  a  typical  Bessie  Bar- 
riscale  story,  written  by  H.  B.  Harvey  and 
prepared  for  screening  by  Fred  Hyton, 
is  the  newest  vehicle  selected  by  the  Ex- 
hibitors Mutual  star.  Production  of  the 
drama  has  been  started  in  the  Brunton 
studios,  in  Hollywood,  under  the  director- 
ship of  Howard  Hickman.  Miss  Bar- 
riscale  is  cast  as  a  waif  of  the  gutter, 
"a  little  dip"  whose  regeneration  involves 
many    thrilling    escapades. 

In  the  cast  supporting  are  Henry  Wood- 
ward, Frank  Whitson,  George  Fisher, 
Volt  Vale,  Mrs.  George  Hernandez,  and 
Tom   Guise. 


"Hoopla"   Gooil   for   Children's   Matinees. 

Exhibitors  are  finding  the  Exhibitors' 
Mutual  offering,  "Hoopla",  a  play  of  the 
circus  lot  featuring  Billie  Rhodes,  an 
ideal  children's  matinee  feature  and  are 
exploiting  it  widely  from  this  angle. 

The  daring  bareback  riding  of  Hoopla 
Charters,  played  by  Miss  Rhodes;  the  per- 
formances on  the  swinging  trapeze,  the 
peanuts,  popcorn  and  soda,  that  help  make 
the  real  circus  atmosphere,  all  have  their 
appeal  to  the  children.  Exhibitors'  Mutual 
is  urging  showmen  to  make  an  espeeial 
appeal  to  the  younger  theatre  going  ele- 
ment   through    "Hoopla." 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1235 


Helene  Chadwick  Featured 
in  "Go  Get  'Em  Garringer" 

HELENE  CHADWICK,  recently  signed 
as  leading  woman  with  Douglas 
Fairbanks,  while  she  has  a  talent 
for  comedy,  possesses,  also,  a  dramatic 
and  emotional  gift  to  meet  the  demands 
of  really  big  drama.  This  has  been  demon- 
strated in  the  pictures  which  have  been 
released  on  the  Pathe  program;  but  the 
production  in  which  she  does  some  of 
the  best  emotional  work  of  her  career 
thus  far  will  be  released  by  Pathe  March 
23.  It  is  a  five  reel  western,  produced 
by  Astra  and  is  called  "Go  Get  'Em 
Garringer." 

"Drive"  Garringer  is  the  rough-house 
agent  of  the  Parsons  Land  Reclamation 
Company,  a  concern  operating  on  the 
Arizona-Mexican  border.  The  workmen 
are  the  objects  of  attack  by  border  out- 
laws known  as  the  Triple  Arrow  gang, 
which  resents  the  company's  operations 
around  Puma  City.  "Go  Get  'Em  Gar- 
ringer," is  the  injunction  that  is  given 
to  break  up  the  gang.  From  the  time  he 
starts,  things  begin  to  happen  in  a  rapid 
headlong    fashion. 

The  role  is  played  by  Franklyn  Far- 
num.  In  the  part  of  Wilma  Wharton, 
Miss  Chadwick  has  a  part  which  takes 
her  through  the  entire  range  of  feminine 
emotion. 

"Go  Get  'Em  Garringer"  is  by  John  B. 
Clymer  and  is  photodramatized  by  Frank 
Smith,  Ernest  Traxler  directed  the  pic- 
ture. 


Features   Select   Player  on   Cover  of 
Sheet    Music. 

A  big  five  and  ten  cent  store  in  Boston 
recently  featured  a  window  display  of  the 
late  popular  song  hit,  "Then  You'll  Come 
Back  to  Me"  which  has  been  dedicated 
to  Constance  Talmadge,  and  bears  her 
picture    on    the    cover. 

When  the  song  was  written  the  pro- 
ducers decided  that  it  should  be  dedicated 
to  one  of  the  most  popular  stars  of  the 
screen,  and  decided  upon  Constance  T*al- 
madge,  who  is  presented  in  Select  Pic- 
tures by  Lewis  J.  Selznick.  So,  naturally, 
Miss  Talmadge's  face  adorns  the  music's 
cover. 


New    Lyons-Moran    Comedy. 

"The  Medal  Winners"  is  the  latest 
Lyons-Moran  comedy  to  be  photographed 
at  the  Universal  City  studios  by  the 
funsters.  The  comedy  deals  with  heroism, 
both  serious  and  comical  and  is  said  to 
provide  the  comedians  with  one  of  their 
best  stories.  Mildred  Moore  is  seen  in 
support  of  Lyons  and  Moran. 


A  Traveling  Light  Factory. 

The  apparatus  used  by  Lois  Weber  to  provide  current  for  the  banks  of  lights 
with  which  she  illuminated  the  interior  of  the  Hotel  Alexandria,  Los  Angeles, 
during  the  making  of  scenes  for  "A  Midnight  Romance,"  second  of  the  Anita 
Stewart  special  productions,  to  be  distributed  by  First  National  Exhibitors'  Circuit. 


Pathe  Program  for  March  2 

PATHE  program  for  the  week  of  March 
2  is  headed  by  "Common  Clay,"  A. 
H.  Woods'  screen  production  of  the 
Harvard  prize  play,  by  Cleves  Kinkead. 
starring  Fannie  Ward,  which  has  been 
widely  booked  in  the  first  run  houses. 
The  film  version  of  this  romance,  with 
all  of  the  facilities  that  the  camera  offers 
for  broader  and  more  realistic  treatment, 
will,  it  is  said,  appeal  even  more  pro- 
foundly than  the  spoken  play.  It  is  in- 
terpreted by  a  selected  cast  of  players, 
including  Mary  Alden,  W.  E.  Lawrence, 
Helen  Dunbar,  Andrew  Arbuckle,  John 
Barrows,  John  H.  Cossar,  Fred  Goodwin 
and   Easter   Walters. 

Pathe  Review  No.  4,  released  March  2 
gives  an  interesting  slow  motion  analysis 
of  juggling,  showing  how  easily  the  quick- 
ness of  the  hand  deceives  the  eye.  Pic- 
turesque Japan — Kiushiu — is  shown  in  a 
series  of  beautiful  Pathecolor  studies.  Dr. 
Raymond  L.  Ditmars  continues  his  con- 
structive natural  history  exhibitions  and 
shows  interesting  moods  of  the  tiger,  the 
zebra,  the  gnu,  with  its  buffalo-like  head, 
the  body  of  an  ass  and  the  tail  of  a  horse; 
the  Baisa  antelope  and  the  graceful,  swift 
bontebok,  the  cousin  of  the  hartebeest. 
Some  interesting  lessons  are  shown  in 
electricity,  one  of  the  most  unusual  show- 
ing that  a  person  suspended  in  the  air 
may  be  charged  with  electricity;  with 
one  hand  he  receives  the  current  and  with 
the  other   he   attracts  a   ball   of  pith. 

"The  Girl  of  Tomorrow"  is  a  one  reel 
educational,  produced  by  the  Leggett- 
Gruen  Corporation  showing  the  import- 
ance of  the  telephone  in  modern  life.  And 
through  it  there  runs  a  little  love  romance. 
The  ninth  episode  of  "The  Lightning 
Raider,"  starring  Pearl  White,  with  War- 
ner Oland,  is  called  "Falsely  Accused" 
wherein  Wu  involves  the  Lightning 
Raider  by  a  diabolical  plot  whereby  all 
evidence  points  to  her  having  murdered 
Li  Ching,  a  chinaman  whose  dead  body 
is    found    in    her    apartment. 

"Hoot  Mon"  is  the  title  of  the  last  of 
the  Rolin  comedies  featuring  Stan  Laurel, 
the  English  comedian  who  spent  his  re- 
cent vacation  in  this  country  in  acting 
through  a  series  of  laugh  making  stories 
by   Hall  Roach.  . 

The  fifth  episode  of  the  Diando  serial 
"The  Terror  of  the  Range,"  featuring 
Betty  Compson  and  George  Larkin,  is 
entitled  "A  Threat  from  the  Past."  The 
apex  of  the  many  culminating  thrills  is 
reached  in  this  chapter.  Lovers  of  the 
unusual,  the  exciting  and  the  good  old 
Western  stuff  will  like  this  episode. 


Mr.  Hoover  laugh  immoderately  if  it  did 
not  peeve  him;  for,  in  a  swift,  farcicaj 
fashion  it  has  to  do  somewhat  with  the 
high  cost  (if  eating  and  reveals  to  the 
student  of  the  modern  problem  just  why 
a  tomato  is  not  a  custard  pie  and  why  a 
"Welsh  Rabbit"  has  not  feet  of  Scotch 
plaid. 

Pretty  Bebe  Daniels  and  "Snub"  Pollard 
heartily  enter  into  the  gustatory  humor 
of  the  skit  and  the  result  of  their  strenu- 
ous work  is  that  any  man  among  the  mil- 
lions in  the  big  cities — and  the  small 
towns,  too — who  takes  his  meals  on  the 
fly,  will  take  this  satire  to  his  heart  and 
smile  when  he  nears  the  response  from 
the  busy  kitchen,  "on  me  Fire." 


"End  of  teh  Game,''  Kerrigan's  Next. 
J.  Warren  Kerrigan's  next  picture,  "The 
End  of  the  Game,"  has  arrived  from  the 
Coast  and  has  been  viewed  by  officials 
of  the  W.  W.  Hodkinson  Corporation,  dis- 
tributors of  Kerrigan  pictures.  They  re- 
port that  Kerrigan  has  a  particularly 
sympathetic  role  in  this  story  of  a  well-to- 
do  Southern  gentleman  who  seeks  ad- 
venture in  the  West.  As  the  action  of  the 
story  takes  place  in  the  days  of  old  '49, 
you  are  not  mistaken  in  expecting  some 
real  live  action.  George  Elwood  Jenks 
wrote  the  story  and  Jesse  D.  Hampton, 
the  producer,   directed   it   as  well. 


Pick    Pictures    for    Ray    and    Fair. 

In  featuring  Albert  Ray  and  Elinor 
Fair  in  a  series  of  "the  sweetest  stories 
ever  told,"  William  Fox  has  adopted  the 
policy  of  producing  for  these  two  young 
players  pictures  that  will  "he  peculiarly 
adopted  to  their  youth,  their  good  looks, 
and    their    personal    charm. 

The  first  of  the  Ray-Fair  pictures, 
"Married  in  Haste,"  is  cited  as  an  ex- 
ample of  this  policy.  Mr.  Ray  and  Miss 
Fair  are  already  at  work  on  this  pro- 
duction at  Hollywood  under  the  direc- 
tion of  Art   Rosson. 


Window    Display    for   Constance 

Talmadge. 


"On   the   Fire"   Warm    Humor. 
"On  the  Fire,"  the  Harold  Lloyd  comedy 
released    by    Pathe    Feb.    23.    might    make 


Seek   Distant   Locations. 

In  order  to  secure  absolute  realism  two 
Paramount  companies,  one  under  Irvin 
Willat,  with  Lila  Lee  as  star,  and  the 
other  directed  by  James  Cruze  and  star- 
ring Wallace  Reid,  will  seek  distant 
locations. 

The  first  has  already  left  Hollywood, 
Arizona  being  the  objective,  where  In  the 
vicinity  of  Tucson  Miss  Lee  and  her  com- 
pany are  filming  special  desert  scenes  and 
mountainous  views  for  "Hearts  and  Horse- 
thieves,"  a  new  Paramount  picture. 

Wallace  Reid  will  go  to  Humboldt 
County,  Col.  "The  Valley  of  the  Giants" 
is  the  name  of  his  picture. 


1236 


THE    MOVING    PICTURE    WORLD 


March  1.  1919 


General  Pershing  Sends  for 
"Made  in  America"  Series 

GENERAL  JOHN  ,T.  PERSHING,  Com- 
mander of  America's  armies  in  France 
and  in  Germany,  cabled  through  the 
New  York  Herald  to  the  W.  W.  Hodkinson 
Corporation  that  "a  favor"  would  be  con- 
ferred "on  the  A.  E.  P."  if  the  series 
"Made  in  America"  could  be  sent  overseas. 
Generald  Pershing  added,  "I  would  like 
to  have  it  shown  to  the  staff  and  troops 
remaining."  Immediately  upon  arrival  of 
this  intelligence,  a  print  was  ordered 
packed   for   shipment   overseas. 

Saturday  morning,  February  15,  the 
series  was  passed  by  the  War  College  with 
flying  colors.  It  was  shown  at  the  Wash- 
ington Press  Club  the  same  evening  when 
"Joe"  Cannon,  former  speaker  of  the  House 
and  several  hundred  of  the  nation's  best 
newspaper  correspondents  viewed  the  film. 

On  Friday  night,  February  21,  the  series 
was  shown  at  the  Knickerbocker  Theatre 
in  the  capital  city  where  1,700  Government 
officials  and  Army  and  Navy  officers,  news- 
paper correspondents  and  members  of  the 
trade   received   it  with   enthusiasm. 

W.  W.  Hodkinson  will  go  to  Washington 
and  personally  present  a  copy  of  "Made  in 
America"  to  Newton  D.  Baker,  Secretary 
of  War,  as  soon  as  the  date  is  set.  This 
will  be  preserved  in  the  archives  of  the 
War  Department  as  an  historic  record 
which  mirrors  authoritatively  and  com- 
pletely the  selective  draft  and  the  making 
of  America's  armies  which  gave  our  coun- 
try the  most  daring  combatant  forces  the 
-world  has  ever  seen. 

"Made  in  America"  shows  the  trans- 
formation of  the  civilian  to  the  fighting 
man  through  the  draft  system.  It  is 
shown  in  eight  reels,  one  of  which  is  re- 
leased  each   week. 


him  to  jail.  In  this  picture  are  no  fewer 
than  three  big,  thrilling  fights — of  the 
type   Farnum   has    made   famous. 

In  the  cast  supporting  the  star  are 
Louise  Lovely,  Charles  Clary,  Marc  Rob- 
bins  and  Beatrice   Joy. 


Bert  Lytell  Completes  His 
Work  on  "Blind  Man's  Eyes" 

BERT  LYTELL  has  finished  "Blind 
Man's  Eyes,"  at  the  Metro  studios 
in  Hollywodd.  This  production,  a 
scenariorization  by  June  Mathis  of  the 
novel  by(  William  McHarg  and  Edwin 
Balmer,  is  the  first  to  be  completed  by 
Lytell  since  his  discharge  from  the  of- 
ficers' training  camp  he  entered  a  few 
weeks  before   the  armistice  was  signed. 

"Blind  Man's  Eyes"  is  a  gripping  story 
teeming  with  suspense  and  strong  dra- 
matic action.  Lytell  first  enacts  the  role 
of  a  man  railroaded  to  jail  on  a  trumped 
up  murder  charge  brought  by  a  crooked 
financier  who  had  defrauded  his  mother 
of  her  estate.  Later,  altered  in  facial 
appearance,  the  ex-convict  reappears  to 
wreak  vengeance,  only  to  find  that  the 
man  he  was  alleged  to  have  slain  is  alive 
and  still  carrying  on  his  nefarious 
schemes. 

Lytell's  part  is,  therefore,  in  a  sense  a 
dual  role.  Some  of  the  most  exciting 
moments  of  the  story  take  place  on  a 
Pullman  sleeper,  where  there  is  an  at- 
tempted murder.  The  blind  man,  a  lawyer, 
played  by  Frank  Currier,  is  largely  in- 
strumental in  clearing  up  the  good  name 
.jf  the  hero;  in  which  he  is  aided  by  his 
daughter,  whom  he  fondly  calls  his 
''eyes." 

In  the  supporting  cast  are  Naomi 
•Childers,  Joseph  Kilgour  and  Mignon 
Anderson.  John  Ince  directed  the  pro- 
duction. 


"The    Man.   Hunter"    Released. 

Declared  to  be  one  of  the  biggest  and 
■strongest  pictures  yet  produced  for  Wil- 
liam Farnum,  "The  Man  Hunter"  is  re- 
leased this  week  as  a  William  Fox  Stand- 
ard Picture.  It  is  described  as  a  story 
of  hypocrisy  and  the  sea,  and  is  said  to 
give  the  star  a  role  which  displays  his 
acting  ability  at  its  best. 

Written  and  staged  by  Frank  Lloyd, 
the  picture  shows  the  struggle  of  one 
■man  to  wreak  vengeance  on  another  who 
had    caused    his    financial    ruin    and    sent 


Excellent  Cast  Supports 
Ruth  Roland  in  New  Serial 

THE  Arthur  B.  Reeve-Charles  Logue 
serial,  "The  Tiger's  Trail."  starring 
Ruth  Roland,  which  will  be  released 
by  Pathe  immediately  following  the  Pearl 
White  serial,  "The  Lightning  Raider,"  is 
nearing  completion  at  the  Astra  Studios 
at  Glendale,  Cal.  The  earlier  episodes 
have  been  reviewed  by  Pathe  officials  and 
are  said  to  be  superior  to  any  of  the  previ- 
ous   Roland    serials. 

A  feature  of  the  new  serial  is  the  splen- 
did supporting  cast  which  is  appearing 
with  Miss  Roland.  George  Larkin  will 
again  be  Miss  Roland's  leading  man.  He 
will  play  Jack'  Randall,  a  mining  engineer. 
Mark  Strong  will  play  the  double  roles 
of   "Grim"    Gordon    and    Randolph    Gordon. 

George  Field  will  be  Salonga  the  High 
Priest  of  the  Hindu  Tiger  Worshippers  in 
the  serial.  Harry  Moody  will  play  the 
unique  role  of  Tiger  Face.  Frederick  L. 
Kohler,  who  will  play  Bull  Shotwell,  is 
a  six-foot  athlete,  ideally  constructed  for 
serial  work.  There  is  but  one  motorcycle 
fiend  in  the  cast  of- the  new  serial  and 
that  one  is  Easter  Walter,  the  girl  who 
plays   Hilda   the  Vamp  Maid. 


A   Tenner   Madge  Didn't    Need. 

Madge  Evans,  the  famous  World  Pic- 
tures star,  has  been  enacting  the  leading 
role  recently  in  a  little  play  called  "The 
Match  Girl,"  which  is  being  filmed  by 
Prizma  Master  Pictures  in  natural  colors. 
The  role  called  for  Madge's  appearance  on 
the  streets  of  New  York  in  the  ragged 
clothes  of  an  East  Side  urchin. 

While  Madge  was  walking  along  in  this 
costume,  and  the  camera  was  "shooting" 
her  through  the  crowd  of  pedestrians,  a 
kindly  hearted  old  man  spied  her  and, 
taking  her  by  the  arm,  said:  "My  dear 
little  girl,  it's  too  bad  your  family  is  so 
poor.  Here's  some  money.  Take  it  and 
go  home."  He  then  gave  Madge  a  ten- 
dollar    bill. 

Needless  to  say  the  donor  was  consider- 
ably astonished  when  he  was  informed  of 
Madge's  real  identity  and  the  reason  for 
her    appearance    in    rags. 


Universal  Decides  Upon 

Releases  for  Star  Series 

THE  four  pictures  that  will  be  the  first 
released  under  Universal's  new  star 
series  releasing  policy  have  been  de- 
cided upon.  "The  Scarlet  Shadow,"  fea- 
turing Mae  Murray,  and  dealing  with  the 
efforts  of  a  puritanical  aunt  to  prevent 
her  young  niece's  marrying  the  man  she 
loved  and  of  her  attempts  to  force  the  girl 
into  marrying  a  man  with  several  millions 
of  dollars  but  with  a  low  moral  standard, 
is  to  be  the  first  of  the  star  releases  on 
the  special  attraction  list.  This  film  will 
be  marketed  March  10. 

"The  Light  of  Victory,"  featuring  Mon- 
roe Salisbury,  supported  by  Betty  Comp- 
son  and  a  large  cast,  will  follow  the  Mur- 
ray film.  This  drama  relates  a  story  of 
a  sailor's  sense  of  duty  even  after  he  has 
denounced  his  flag  and  proves  that  the  love 
of  country  is  deeper  rooted  than  even  the 
officer  himself  believed. 

"a  Fight  for  Love"  is  the  title  of  the 
Harry  Carey  drama  which  -will  follow  the 
Salisbury  play.  This  play  has  its  setting 
in  Canada  where  a  cattle  rustler  from  the 
United  States  and  a  band  of  bootleggers 
are  being  rounded  up  by  the  mounted  po- 
lice and  unfolds  a  story  of  love. 

Priscilla  Dean  in  "The  Silk  Lined  Bur- 
glar" is  the  fourth  on  the  new  release 
schedule.  This  drama  deals  with  the  ef- 
forts of  a  young  girl  to  aid  her  sweet- 
heart, who  is  in  the  secret  service  to 
prove  the  guilt  of  a  German  spy  (before 
America's  entrance  into  the  war)  with- 
out   developing    international    trouble. 


"Johnny  on  the  Spot"  Is 
a  Perfectly  Human  Story 

IN  appeal  and  heart  interest,  acting,  and 
direction  the  latest  of  Hale  Hamilton's 
starring  vehicles,  to  be  released  on 
Feb.  17,  is  pronounced  to  be  another  "The 
Spender,"  Bert  Lytell's  recent  comedy  suc- 
cess. "Johnny  on  the  Spot"  is  the  name  of 
it  and  in  it  the  star  has  the  role  of  an 
ordinary,   every-day   man. 

The  story  of  "Johnny  on  the  Spot"  is  a 
perfectly  human,  every-day  story  of  the 
awakening  of  a  man  who  is  fortunate 
enough  to  come  in  contact  with  the  good 
woman,  at  just  the  right  stage  of  the 
game  of  life,  but  throughout  the  story 
sparkles  with  a  refreshing  vein  of  clean, 
rapid-fire  comedy. 

"Johnny,"  Hale  Hamilton's  part,  is  a 
writer,  young  and  ambitious.  In  the  role 
of  Ann  Travers,  the  girl  in  the  case, 
whose  influence  so  affects  Johnny  that  he 
is  propelled  to  success  and  fame,  is  Louise 
Lovely. 

The  supporting  players  include  Philo 
McCullough,  Ruth  Orlamond,  Edward  J. 
Connelly,  Hardee  Kirkland,  Lili  Leslie, 
E.  N.  Wallack,  Neal  Hardin,  Oral  Hum- 
phreys and  Fred   Warren. 

Shannon  Fife  is  the  author  of  the  origi- 
nal story  which  was  adapted  by  June 
Mathis  of  the  Metro  scenario  staff.  The 
production  was  directed  by  Harry  L. 
Franklin. 


"The   Match   Girl"   Inspires   Charity. 


Next   Alice  Brady  Will   Be  "Marie,  Ltd." 

Announcement  was  made  by  Select  Pic- 
tures Corporation  that  Alice  Brady's  forth- 
coming Picture,  to  follow  her  current 
attraction,  "The  World  to  Live  In,"  will 
be  "Marie,  Ltd."  This  is  the  production 
in  which  she  is  being  directed  by  Kenneth 
B.  Webb.  The  author  of  "Marie,  Ltd.," 
is  Louise  Winters,  and  the  scenario  was 
written   by  Jane   Murfin. 

The  story  of  "Marie,  Ltd."  revolves 
about  the  fashionable  Fifth  Avenue  milli- 
nery establishment  of  Marie  Hilliard,  the 
mother  of  the  character  portrayed  by 
Miss  Brady. 

The  story  is  typical  of  metropolitan 
life  The  supporting  cast  includes  Leslie 
Austen,  Frank  Losee,  Gladys  Valerie, 
Gertrude  Hillman  and  Josephine  Whlttell. 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1237 


^C^Q^S^  OK^J^ 


Among   Independent   Producers 


Conducted  by  C.  S.  SEWELL 


km.  »«  aw.  K&  jm  fe&  mLmj&ejm  aMLaci  mi  ;mi  jmk  jm'JMLML  jmt  mum  M(  j^tMDM^g 


Franklyn  Farnum  Signed  for  Art-O-Graf  Feature 


OTIS  B.  THAYER,  Director  General,  of 
the  Art-O.-Graf  Film  Corporation, 
left  Tuesday  afternoon  for  Denver, 
Colorado,  where  he  will  start  work  im- 
mediately on  an  eight  reel  production  en- 
titled "The  Wolves  in  Wall  Street."  Mr. 
Thayer  announced  he  had  signed  Franklyn 
Farnum  for  the  leading  role  and  that 
work  would  be  commenced  immediately 
at    the    National    studios    in    Denver. 

"We  are  going  to  put  on  something 
unusual  in  the  line  of  feature  photoplays," 
announced  Mr.  Thayer  in  the  offices  of 
the  Arrow  Film  Corporation.  "Our  plan 
is  to  make  big  features,  from  unusual 
and  timely  stories  and  with  stars.  I  be- 
lieve the  state  rights  market  as  well  as 
the  large  distributing  organizations  re- 
quire star  pictures  in  order  to  be  suc- 
cessful. 

"Following  'Wolves  in  Wall  Street'  we 
are  going  to  produce  Caroline  Locknart's 
widely  read  story  'Me.  Smith.'  which  I 
feel  will  make  one  of  the  biggest  pictures 
in  its  line.  For  this  picture  we  have 
secured  Edmund  Breeze,  an  old  time  favor- 
ite who  is  well  known  for  his  many  suc- 
cesses. 

"Our  first  production  'Miss  Arizona'  is 
already  on  the  market,  being  distributed 
by  the  Arrow  Film  Corporation." 


was  devoted  to  news  of  the  stars  and 
stories,  cuts  and  items  of  interest  regard- 
ing the  picture.  The  usual  newspaper 
stories  and  display  ads  were  supplemented 
by  a  cartoon  appearing  in  a  prominent 
newspaper,  and  it  is  said  that  the  day 
on  which  this  cartoon  appeared  was  the 
banner    day    of    the    engagement. 

Lieutenant  Hall  appeared  in  full  uni- 
form, wearing  the  many  medals  he  has 
received  in  actual  warfare,  and  told  the 
audience  of  many  of  his  interesting  ex-, 
periences  in  the  air  on  three  different 
battle   fronts. 


From  the  Strand  Theatre,  Worcester 
fhf  following  telegram  was  received: 
"The  town  is  going  wild  over  'Mickey' 
and  they  are  stampeding  us.  Every  in- 
dication points  to  smashing  all  records" 
At  the  Castle  Theatre  in  Chicago,  where 
"Mickey"  opened  in  Illinois,  it  is  said  to 
have  established  a  precedent  for  record 
box  office  receipts,  and  the  manager 
writes:  "I  played  'Mickey'  for  eight  davs 
and  can  state  I  have  never  played  a  pic- 
ture in  this  theatre  which  has  elicited 
more  enthusiastic  comment  from 
patrons." 


my 


Big  Business  in  Chicago 

for  "Romance  of  the  Air" 

THE  Independent  Sales  Corporation  pro- 
duction "A  Romance  of  the  Air,"  with 
Lieutenant  Bert  Hall,  who  enacts  the 
leading  role,  appearing  at  each  perfor- 
mance in  person,  is  said  to  be  establish- 
ing a  record  at  the  De  Luxe  Theatre  in 
Chicago. 

The  management  of  the  theatre  put 
forth  special  efforts  in  advertising  this 
production.  One  effective  method  was  the 
wide  distribution  of  a  kind  of  miniature 
daily    prepared    for    the    occasion,    which 


Enthusiastic  Reports 

Received  on  "Mickey" 

ONE  hour  after  his  return  to  Detroit. 
Joe  Horwitz,  who  had  purchased  the 
rights  to  "Mickey"  for  that  state, 
closed  a  contract  for  an  extended  run  of 
"Mickey"  at  the  Majestic  Theatre,  one  of 
the  largest  in  that  city,  at  a  rental  price 
said  to  be  the  largest  ever  paid  by  that 
playhouse.  Two  days  later  W.  H.  Pro- 
ductions Company  received  a  letter  from 
Mr.  Horwitz,  stating,  "I  got  the  biggest 
contract  that  was  ever  written  in  the 
State  of  Michigan  from  the  Butterfield 
circuit  for  "Mickey," — forty-one  days  con- 
secutive bookings  in  nine  different  towns 
in   Michigan." 

The  Victoria  Theatre,  of  Harrisburg, 
Pa.,  which  wired  the  Supreme  Photoplay 
Productions,  who  control  the  rights  for 
Pennsylvania  and  Ohio:  ".Mickey'  knocked 
them  cold.  Today's  business  pays  show 
and  advertising,  tomorrow  will  pay  ex- 
penses and  help,  then  balance  of  week 
gravy.  If  I  don't  make  six  thousand 
profit  at  least  will  be  greatly  disappointed. 
Turned  away  over  two  thousand  today, 
and  as  you  know  the  Victoria  is  the 
largest  theatre  in  the  state.  Give  us" 
some  more  like  'Mickey.'  Congratulate 
you  in  having  such  good  judgment  in 
buying  a  show  like   'Mickey.'  " 


In  commenting  on  the  Chicago  show- 
ing, The  Mickey  Film  Corporation  which 
controls  the  rights  for  "Mickey"  in  Illinois 
advise  "We  are  doing  with  'Mickey'  down- 
town what  has  never  been  done  in  the 
history  of  Chicago,  as  we  are  playing  the 
Casino  Theatre  seven  days  repeat  in  the 
loop  after  having  played  eight  davs  at 
the  Castle  Theatre,  four  days  at  the  Oak 
Park  Theatre,  five  days  at  the  Pantheon 
and  two  days  at  the  Paramount,  pre- 
ceding the  week  of  its  return  to  the 
Casino,  and  then  finishing  the  Pantheon 
run,  playing  the  Covent  Garden,  the 
Michigan,  West  End  and  Vitagraph  during 
the  week  of  the  tenth  while  running  at 
the    Casino." 

After  the  first  showing  of  "Mickey"  in 
Buffalo,  at  Shea's  Hippodrome,  the  man- 
ager of  that  theatre  advises  "Mickey 
broke  every  record  the  house  had  ever 
seen — which  is  going  some  for  the  Hippo- 
drome. Its  appeal  is  wide  and  our  audi- 
ences   enjoyed    it   very    thoroughly." 

Exhibitors  are  taking  advantage  of  the 
advertising  campaign  developed  by  H.  J. 
Shepard,  and  exchanges  are  showing  them 
how  to  co-operate  to  their  mutual  advan- 
tage with  the  music  dealers  and  Five  and 
Ten  Cent  Stores,  for  window  displays, 
advertising  in  local  papers,  etc.  In  addi- 
tion, W.  H.  Productions  Company  send 
to  each  exhibitor,  as  he  books  the  picture, 
a  detailed  explanation  of  how  to  co-oper- 
ate to  the  best  advantage,  along  the  many 
angles  of  the  campaign  around  the  picture. 


Sheldon  Lewis  and  Virginia  Pearson  in  Scenes  from  "The  Bish  op's   Emeralds,"  First   Release  of  Virginia   Pearson   Photoplays. 


1238 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


Sherrill  Goes  to  California  to  Make  Two-Reelers 


WILLIAM  L.  SHERRILL,  President  of 
the  Frohman  Amusement  Corpora- 
tion, left  recently  for  Los  Angeles, 
to  establish  his  West  Coast  organization 
for  the  production  of  the  twenty-six  two- 
real  Westerns  in  which  Texas  Guinan  is 
to  be  starred.  The  entire  staff  has  been 
selected  and  will  leave  for  the  Coast 
early   next   week. 

The  working  titles  of  the  first  six  pic- 
tures are:  "The  Sea  Wolf";  "South  of 
Santa  Fe";  "Malamute  Meg";  "Dead  Man's 
Hand";  "Down  Roseta  Way";  "Little  Miss 
Deputy."  Each  story  has  been  written 
by  a  different  author  in  ordef  to  provide 
a  wide  variation  of  theme.  The  produc- 
tions will  be  produced,  staged,  and  ex- 
ploited  as    feature   attractions. 

While  it  is  the  intention  of  Mr.  Sherrill 
to  stage  the  interiors  in  Los  Angeles,  the 
exterior  scenes  will  be  photographed  at 
points  extending  all  the  way  from  north- 
ern California  to  El  Paso,  Texas,  and  in 
Mexico.  Variation  will  be  the  essence  of 
these  attractions  not  alone  by  way  of 
stories  and  locations,  but  in  the  casting. 
The  supporting  company  for  Miss  Guinan 
will  be  selected  separately  for  each  pic- 
ture. Mr.  Sherrill  is  more  than  encour- 
aged by  the  demand  existing  for  these 
productions. 


that  "Wanted  for  Murder"  was  a  special 
picture  attraction  at  the  Liberty  Theatre, 
at  the  same  time  billboard  displays  of 
the  "Wanted  for  Murder  Posters"  were 
used. 

The  newspapers  carried  curiosity-arous- 
ing stories  in  advance  of  the  picture,  and 
did  no't  reveal  the  secret  until  the  date 
set,  and  even  then  did  not  destroy  the 
element  of  suspense  that  had  been  worked 
up. 

Regarding  this  campaign  Manager  David 
says: 

"As  you  no  doubt  have  heard,  "Wanted 
for  Murder"  went  over  big  at  the  Liberty 
Theatre  in  Tacoma.  This  picture  was  one 
of  the  best  drawing  cards  we  have  had 
for  a  long,  long  time — if  not  the  best. 
The  advertising  possibilities  on  this  pic- 
ture were  great.  Since  starting  to.  ad- 
vertise 'Wanted  for  Murder'  under  classi- 
fied ads,  if  we  had  one  telephone  call,  we 
must  have  had  a  thousand.  Everybody 
in  Tacoma  was  aroused  over  both  the 
method   of   advertising    and   the    picture." 


How  a  Tacoma  Showman 

Handled  Rapf  Feature 

PETER  DAVID,  manager  of  the  Liberty 
Theatre,  Tacoma,  Wash.,  set  a  high 
mark  for  showmanship  when  he  put 
over  the  Harry  Rapf  feature,  "Wanted  for 
Murder,"  starring  Elaine  Hammerstein,  to 
the  biggest  business  his  house  has  ever 
known,  and  incidentally  showed  that  a 
meritorious  production  properly  exploited 
will  bring  its  reward  for  the  extra  efforts 
put   forth    on    special    advertising. 

Many  unique  and  sensational  advertis- 
ing angles  were  used  to  advantage  by 
Manager  David.  He  had  the  town  "sniped" 
with  9x28's  and  half-sheet  posters  carry- 
ing only  a  description  of  the  man — 
"Wanted  for  vMurder" — with  reward  for 
any  information  leading  to  his  apprehen- 
sion. 

After  two  or  three  days,  the  same  de- 
scription was  used  as  a  display — single 
column  four  inches — for  two  days,  in  the 
newspapers,  under  the  classified  ad. 
columns. 

By  this  time  great  curiosity  had  been 
aroused  and  Manager  David  came  out 
with   a  smash   in   the  daily   papers,   telling 


Pier  Wrecked  by  Explosion 
in  Filming  "Virtuous  Men" 

ONE  of  the  spectacular  features  of 
"Virtuous  Men,"  forthcoming  Ralph 
Ince  Film  Attraction  starring  E.  K. 
Lincoln,  will  be  the  blowing  up  of  a  ship- 
building dock.  The  story  deals  in  part 
with  the  shipbuilding  industry.  Many 
scenes  -were  secured  through  the  courtesy 
of  the  Sun  Shipbuilding  Company,  in 
their  yards  at  Chester,  Pa.  and  the  dock 
is  an  exact  reproduction  of  one  belong- 
ing  to   the   shipbuilding   organization. 

Walter  Ackerman,  former  technical  di- 
rector of  the  Vitagraph  Co.,  was  placed 
in  charge  of  the  details  for  these  explo- 
sion scenes.  He  succeeded  in  securing 
permission  to  blow  up  a  pier  one  hundred 
thirty  feet  long  at  Staten  Island,  which 
was  almost  an  exact  reproduction  of  one 
in  the  Sun  plant.  Five  hundred  pounds 
of  powder  were  used.  The  entire  structure 
was  demolished,  in  addition  to  several 
buildings   standing   back   of    it. 

The  scenes  secured  for  "Virtuous  Men" 
by  this  explosion  are  said  to  be  unusually 
realistic  and  spectacular  and  to  be  but  one 
of  several  sensational  scenes  in  the  first 
"Ralph    Ince    Film    Attraction." 

It  is  announced  that  the  force  of  the 
concussion  threw  E.  K.  Lincoln  and  others 
to  the  ground,  and  the  star  was  un- 
conscious   for   several    moments. 


Amusing  Scene   from  "The  Chauffeur"  (Bull's   Eye),  a  Billy   West  Comedy. 


L.  L.  Hiller. 

Hiller  Boosts  Open  Market 
Distribution  for  Serials 

FEW  serials  in  recent  years  have  scored 
success  in  so  short  a  time  as  Francis 
Ford's  latest  serial,  'The  Silent  Mys- 
tery. Its  ready  reception  by  exhibitors 
and  the  general  public  has  been  largely 
due  to  the  vigorous  exploitation  along 
sound  and  up-to-date  business  lines,"  says 
L.  L.  Hiller,  of  Hiller  &  Wilk,  selling 
agents  for  this  production.  "The  way  this 
serial  has  gone  over  has  exceeded  our 
expectations.  In  New  York  the  bookings 
have  reached  a  total  of  over  $40,000.00 
and  there  is  no  sign  of  a  let  up.  It 
simply  goes  to  show  what  can  be  done 
in  the  'big  town'   in  the  independent  field. 

"In  Chicago  it  has  broken  two  booking 
record's.  First,  it  is  the  first  and  only 
serial  ever  booked  for  105  continuous 
and  consecutive  days  in  Chicago,  the 
Loop  (downtown)  15  weeks — 7  days  each, 
and,  it  is  the  first  and  only  serial  ever 
booked  in  Balaban  &  Katz's  beautiful 
Central  Park  Theatre.  In  Washington, 
nineteen  theatres  have  booked  it. 

"In  Canada  the  reports  indicate  it  is 
going  to  play  the  Dominion  from  one 
end  to  the  other  and  it  is  doing  a  record 
breaking  business  there  now.  This  is  the 
first  serial  we  have  handled  and  it  is  one 
of  the  few  serials  marketed  through  state 
rights  exchanges,  and  our  experience  has 
proven  that  this  method  of  distribution 
is  the  most  successful  and  profitable  for 
handling  big  serials.  What  we  have  done 
in  this  instance  confirms  what  I  have  been 
saying  for  the  last  four  years  with  regard 
to  the  successful  handling  of  big  pictures 
through  the  state  rights  or  open  market 
system. 

"It's  the  day  of  the  independents!  The 
relationship  of  the  independent  producer 
— exchange  man — and  exhibitor  is  one 
where  picture  merit  must  be  given  first 
consideration.  The  only  way  to  insure  the 
wholesome  growth  of  a  business  is  to 
turn  out  a  product  for  which  there  is  a 
public  demand.  It  is  necessary,  in  some 
measure,  to  create  that  demand,  but,  if  it 
is  going  to  require  unlimited  artificial 
stimulus  it   is  eventually  doomed  to   fail. 

"The  experienced  independent  producer 
keeps  his  fingers  constantly  on  the  public 
pulse.  The  independent  exchange  keeps 
careful  tab  on  public  taste  through  the 
exhibitor  and  other  sources  and  the  box 
office  registers  daily  to  the  exhibitor  the 
likes  and  dislikes  of  his  patrons.  The 
independent  producer — to  the  independent 
exchange — to  the  independent  exhibitor 
method  means  the  intensification  of  effort 
and  the  economy  of  effort — therefore  the 
minimum  waste  with  the  assurance  of 
maximum   quality." 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1239 


P.   E.    Meyer    Visiting    Exchanges. 

Mr.  P.  E.  Meyer,  manager  of  the  New 
York  branch  of  the  Independent  Sales 
Corporation,  who  has  instituted  a  num- 
ber of  new  booking  and  distributing 
methods  in  his  exchange,  left  New  York 
Saturday,  on  a  trip  to  several  cities  where 
units  of  the  Independent  are  in  operation, 
with  a  view  of  conferring  with  the  local 
managers  relative  to  inaugurating  his 
newly  developed  systems  in  the  various 
branches.  Mr.  Meyer's  first  stop  will  be 
Atlanta,    Ga. 


Scenes  for  Lincoln  Film 


To  Bee  Hive  Ex"e"n"aTTg"E,~  Chicago, 
Indiana,  Wisconsin  and  northern  Illinois 
on  the  series  of  Columbia  Kay-Bees  and 
Liberty  brand  Keystones;  to  Standard 
Film  Service,  Cleveland,  for  Ohio.  Ken- 
tucky and  Michigan,  series  of  Liberty  and 
Eagle  Keystones;  to  Masterpiece  Film 
Attractions,  Philadelphia,  for  eastern 
Pennsylvania  and  southern  New  Jersey, 
series  of  Liberty  and  Eagle  brand  Key- 
stones. 

To  Greater  Features  Company,  Seattle, 
for  Washington,  Oregon  Idaho  and  Mon- 
tana, series  of  Liberty  Keystones;  and  to 
Emerald  Film  Service  Kansas  City,  for 
Kansas  and  Missouri,  series  of  Liberty 
and   Eagle   brand   Keystones. 


Leo  White  Meets  with  Accident. 

Leo  White,  who  Is  doing  leading  work 
with  Billy  West  in  Bulls  Eye  Comedies 
at  the  Hollywood  studios,  met  with  a  pain- 
ful accident  last  week,  when  a  "trick" 
automobile  with  which  Billy  West  is  mak- 
ing "The  Chauffeur,"  his  forthcoming 
comedy,  collapsed  at  the  wrong  moment. 
Leo  was  under  the  car,  when  a  miscue 
resulted  in  the  vehicle  dropping  on  him. 
When  the  dismayed  studio  hands  extri- 
cated Leo,  the  latter  found  he  was  shy 
two  teeth.  Leo  submitted  to  slight  medi- 
cal attention  and  insisted  on  the  work 
going   on. 


C.   B.   Price    to    Distribute   State    Rights   Pictures 


MAKERS  of  states  rights  pictures  will 
welcome  the  advent  of  C.  B.  Price 
into  the  distribution  field.  He  has 
recently  opened  offices  at  1114  Times 
Building  and  is  said  to  be  busily  engaged 
In  his  plans  for  marketing  of  several 
noteworthy  features  already  entrusted  to 
his  promotion.  Mr.  Price  will  not  only 
market  production  for  others  but  will  buy 
features  that  look  like  real  money-getters. 
He  is  said  to  be  well  financed  and  inter- 
esting developments  may  be  looked  for- 
ward  to    from    his   offices. 

This    former    aggressive    salesman    and 
divisional     manager    counts    on    his    wide 
ersonal      acquaintanceship      with       state 
•ights    buyers    and    exhibitors    to    achieve 
he   largest   possible    distribution    of   feat- 
res  which  he  undertakes  to  exploit.    His 
arge    circle     of    friends    has     been    won 
hrough   his   many   years   association   with 
eneral  Film,  V.  L.  S.  E.,  Mutual.  Triangle 
nd    Fox   Film    Corporation    in    the   United 
tates   and    Canada.      His    last    connection 
as  with    the   latter   firm   as   special   rep- 
esentative     In     Washington,     D.     CI,     and 
ttsburgh,    both    of    which    offices    he    re- 
rganized. 
Known    as    a     keen     judge     of     'money- 
akers,'  Mr.  Price  announces  as  his  policy 


C.  B.  Price. 

to  promote  only  the  best  offerings.  His 
methods  will  be  of  the  frank,  fair  and 
square  stamp  which  have  distinguished 
his  past  efforts.  He  will  shortly  make 
announcement    of    his    first    release. 


Strong  Contrasts  for  Star 

in  Initial  "S-L  Picture" 

IN  the  forthcoming  Ralph  Ince  Film 
Attraction,  E.  K.  Lincoln,  the  star,  has 
a  role  which  is  said  to  provide  strik- 
ing contrasts  and  enable  him  to  display 
his  versatility.  In  the  earlier  scenes  he 
has  to  do  some  strenuous  acting,  such  as 
leading  lumber-jacks  against  a  forest  fire, 
participating  in  a  riot  in  a  lumber  camp, 
and  narrowly  escaping  being  blown  up 
by  an  explosion.  On  the  other  hand,  in 
the  later  scenes,  in  the  character  of  Bob 
Stokes,  an  up-to-date  American  who  fights 
his  way  up  from  the  bottom  of  the  ladder, 
the  action  of  the  picture  which  is  a 
society  melodrama,  gives  the  star  a  chance 
to  appear  in  evening  clothes,  amid  settings 
of    beauty    and    refinement,    and    in    these 


scenes  he  is  said  to  have  been  afforded 
an  opportunity  for  some  of  the  best  work 
of    his    career. 

The  massive  sets  employed  in  these 
scenes  were  built  by  Charles  Chapman, 
formerly  a  scenic  expert  of  the  Vitagraph 
Company. 

Believing  this  to  be  an  unusual  produc- 
tion worthy  of  special  handling,  Messrs. 
Sawyer  and  Lubin  are  arranging  for  a 
Broadway  showing  of  "Virtuous  Men"  as 
a  theatrical  attraction,  at  a  prominent 
theatre,  before  releasing  it  to  motion 
picture   houses   througnout   the    country. 


McClure  Offers  Feature 

on  State  Rights  Market 

NOW  that  there  is  evidence  of  increased 
activity  in  the  state  rights  market, 
McClure  Productions  are  offering  to 
territorial  buyers  the  five-reel  production 
entitled  "Fruits  of  Passion."  This  picture 
was  produced  in  the  Adirondacks  and  is 
said  to  abound  in  beautiful  scenes  and 
striking  situations,  and  Philip  Tale  Drew, 
known  on  the  stage  as  "Young  Buffalo" 
gives  a  striking  exhibition  of  horseman- 
ship  in   several   of  the   scenes. 

George  Ridgwell  wrote  the  story  and 
directed  the  production,  and  the  story  was 
scenarioized  by  L.  Case  Russell.  The 
drama  features  Alice  and  Frances  Mann, 
two  sisters  who  have  shown  splendid 
promise  on  the  legitimate  stage  and  who 
have  also  appeared  in  motion  pictures. 
Included  in  the  cast  are: — Emile  J.  de 
Varny,  Colin  Campbell,  Donald  Hall,  John 
L.  Russell,  Harry  Fischer  and  Charles 
Robbins. 


Good  Bookings  Reported 

on  Keystone  Reissues 

WH.  PRODUCTIONS  COMPANY  re- 
.  port  its  bookings  of  Keystone 
comedies  in  some  of  the  best 
theatres  in  New  York  City  and  through- 
out the  country.  It  is  releasing  two 
series  of  single  reel  Keystone  comedies, 
for  which  practically  the  entire  state 
rights  have  been  sold;  and  a  series  of 
twenty-eight  two  reel  Keystones,  for 
which  the  entire  country  has  now  been 
disposed  of.  The  single  reelers  are  un- 
der the  brand  names  of  Liberty  and  Eagle, 
and   each  series   contains   twenty-eight. 

"These  Keystone  comedies  will  always 
remain  first-class  productions,"  says  W. 
H.  Productions  Co.  "Each  reissue  con- 
tains a  combination  of  some  of  the  great- 
est comedy  stars  of  today — a  combina- 
tion that  is  well-nigh  impossible  under 
present   studio   and   production   conditions. 

"It  was  these  reissues  that  first  brought 
out  the  great  possibilities  in  motion  pic- 
ture comedies.  The  fact  that  they  are 
as  popular  today  as  they  were  four  or 
five  years  ago,  is  proof  of  their  basic 
and  genuine  worth.  Our  Keystone  come- 
dies are  essentially  comedies  without 
padding,  leaving  laughs  only.  This,  ac- 
counts for  their  popularity  and  appre- 
ciation  by  the  public  today." 


Spooner    Patrons    Like    Graphic    Film. 

Graphic  Film  Corporation  announces 
that  its  latest  release  "The  Echo  of 
Youth"  written  and  directed  by  Ivan 
Abramson,  received  a  tremendous  ovation 
at  David  V.  Picker's  Spooner  Theatre, 
where  this  production  had  its  first  New 
York  run.  The  crowds  on  the  second  night 
of  this  run  is  said  to  have  been  so  great 
that  at  8:15  the  box  office  had  to  be 
closed,  while  the  line  outside  extended 
for  nearly  two  blocks,  in  a  drizzling  rain. 

Announcement  is  also  made  of  the  sale 
of  "The  Echo  of  Youth"  to  the  Variety 
Pictures  Corporation  of  Baltimore,  for 
Delaware,  Maryland,  District  of  Columbia 
and   Virginia. 


'1240 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


Reviews   and   Advertising  Aids 

Conducted  by  Edward  Weitzel,  Associate  Editor   Moving  Picture  World 


Sidelights  and  Reflections 

WHO  says  that  the  moving  picture 
does  not  defend  the  home?  Three 
of  the  best  pictures  of  recent  date 
are  entitled  "Don't  Change  Your  Hus- 
band," "Happy  Though  Married"  and 
"The  Indestructible  Wife." 


There  are  at  least  two  important  pic- 
tures to  be  shown  next  week.  One  is  a 
screen  version  of  Eugene  Walter's  widely 
known  and  highly  successful  stage  play, 
"Paid  in  Full."  It  will  be  recalled  that 
a  moving  picture  version  of  the  drama 
was  made  by  Lubin  several  years  ago. 
The  story  is  a  powerful  one  and  it  will 
be  interesting  to  compare  the  two  screen 
versions  for  an  advance  in  technic.  "Paid 
in  Full"  is  drama  in  the  best  sense  of 
the  word. 

The  other  picture  is  "The  Brand,"  the 
latest  Rex  Beach  story  to  be  put  in  film 
form. 


The  reviewer's  life  isn't  all  cakes  and 
ale  and  there'll  not  be  any  ale  after — 
everybody  knows  the  date.  The  other 
day  a  disagreeable  person  connected 
with  a  film  company  made  this  remark 
in  the  hearing  of  the  writer:  "Our  com- 
pany never  pays  any  attention  to  re- 
views." Properly  chastened,  the  poor 
chap  hurried  to  the  office  of  the  pub- 
lication where  he  is  employed.  It  was 
the  day  of  publication  and  even  as  he 
crossed  the  threshold  he  overheard  a 
messenger  from  this  same  film  company 
asking  for  several  copies  of  the  new 
number. 


Of  the  pictures  reviewed  there  are 
probably  25  per  cent,  for  which  the  re- 
viewer can  safely  predict  uniform  good 
business  and  another  25  per  cent,  for 
which  he  can  with  equal  surety  predict 
uniform  bad  business.  Of  the  other  50 
per  cent.,  how  is  he  to  render  the 
decision  of  a  financial  Daniel  when  the 
following  is  a  sample  of  the  box-office" 
reports  on  a  picture  of  this  class? 

"Just  a  fair  attraction."  "Very  poor 
picture."  "Nothing  to  it."  "Good  pic- 
ture." "A  splendid  story  and  picture  to 
a  small  audience"  (this  exhibitor  should 
be  given  a  gold  medal  for  his  refreshing 
optimism).  "Poor  business."  "Star  scored 
in  this  one.'.'     "Very  good  picture." 

Here  are  opinions  ranging  from  good, 
bad  and  indifferent,  and  all  but  one 
colored  by  the  box-office  returns. 

An  intelligent  estimation  of  the  merits 
and.  demerits  of  a  picture  and  compre- 
hensive information  as  to  its  personnel 
is  the  exhibitor's  only  safe  aids.  He 
uust  be  guided  in  his  final  decision  by 

s  own  knowledge  of  the  picture's 
availability  to  his  theatre's  individual 
needs.  WEITZEL. 


IN   THIS    ISSUE. 

The  False  Faces  ( Paramount-Art- 
craft). 

The  Prodigal  Liar  (Exhibitors  Mu- 
tual). 

The  Girl   Problem    (Yitagraph). 

Crook  of  Dreams  (World). 

Carolyn    of    the    Corners     (Pathe). 

Johnny-On-The-Spot    (Metro). 

Mrs.  Wiggs  of  the  Cabbage  Patch 
(  Paramount ) . 

Peggy  Does   Her   Darndest    (Metro). 

The   Two    Brides    (Paramount). 

Marriage   for   Convenience    (Sherry). 

The  Little  White  Savage  (Uni- 
versal). 

The   Scarlet   Shadow    (Universal). 

Hell   Roarin'  Reform    (Fox). 


THE  stories  of  the  pictures  re- 
viewed in  this  department 
are  written  from  the  pictures 
themselves  and  not  from  the  press 
books,  and  are  correct  in  every 
case. 


"THE   FALSE   FACES." 

Paramount-Artcraft   Special,   Presenting 
Henry    Walthall     in     Stirring    Melo- 
drama by  Louis  Joseph  Vance. 

Reviewed  by  Louis  Reeves  Harrison. 

A  SECRET  Service  melodrama  of  the 
war,  "The  False  Faces,"  is  derived 
from  one  of  the  best  stories  of 
its  kind.  It  is  also  one  of  the  best  of 
its  kind  released  by  the  Paramount- 
Artcraft.  It  opens  up  with  a  vivid 
night  picture  of  No-Man's  Land  that  put 
a  crowded  Rivoli  audience  on  edge  with 
expectation.  This  intense  start  is  close- 
ly followed  by  stirring  incidents, 
handled  with  skill  by  Irving  Willatt. 
Exaggerations  were  to  be  expected,  but 
they  are  largely  due  to  the  prolonga- 
tion of  fighting  scenes.  There  are 
enough  really  "big"  situations  to  sup- 
ply a  half  dozen  old-fashioned  thrillers, 
some  of  them  truly  remarkable,  notably 
the  escape  of  "Lone  Wolf"  from  a  tor- 
pedoed steamer  to  the  submarine  whose 
captain   sank  the   Lusitania. 

With  all  this  masterly  handling  of  in- 
cident there  is  lacking  at  moments  that 
dramatic  quality  which  leads  up  to  a 
crisis.  This  is  compensated  for  in  a 
measure  by  the  fine  impersonation  of 
Walthall,  whose  native  ability  and  ad- 
mirable training  enable  him  to  make 
effective  use  of  his  opportunities.  He 
is  capably  supported  by  Lon  Chaney  as 
"Erkstrom"  and  practically  all  the  men 
in  the  cast,  but  Mary  Anderson 
seldom  rises  to  the  gravity  of  her  role. 
"The  False  Faces"  will  hold  closely  the 
atention  of  any  audience. 


Plots   and   intrigue   featured,  in    Clev- 
erest of  Detective  Stories. 
Henry   Walthall   Again    Becomes    Screen 

Star   in    the    First    of   His    New-Series 

Productions. 
World    War    and    Hun    Plotting-    Woven 

Into   Film   Story   of  Keen   Interest. 
Paramount      Artcraft      Presents      Henry 

Walthall    in    Special    Film    Production 
of  Importance. 
Gripping      Film      Story      Replete      with 

Thrills,    Sensations    and    Surprises. 

Feature  Henry  B.  Walthall  as  "The  Lone 
Wolf"  and  Mary  Anderson  as  Cecelia 
Brooks. 

Program  and  Advertising  Phrases:  Para- 
mount-Artcraft Sensational  Feature 
Has  Henry  Walthall  as  Its  Star. 

Most  Popular  Leading  Man  of  the 
Screen   Stars   in   Irice   Production. 

Henry  B.  Walthall,  Star  of  "False 
Faces,"  Has  Great  Personal  Appeal. 

Popular  Star  in  Thrilling  Play  with 
Strong  Dramatic  Situations. 

Famous  Star  and  Director  Collaborate 
on   Great  .Screen  Play. 

Advertising  Angles:  Work  all  the  angles 
on  this.  Mr.  Walthall  Is  seen  so  seldom 
of  late  that  his  reappearance  is  note- 
worthy. The  book  is  a  continuation  of  the 
Lone  Wolf  stories,  the  early  ones  of  which 
have  been  screened.     Take  plenty  of  space 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1241 


to  work  on  both  of  these  selling  points. 
Use  extra  lithographs,  and  see  if  you  can- 
not get  some  extra  reading  notices  for  the 
star. 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released  February   16. 


"THE    PRODIGAL    LIAR." 
Jesse  D.   Hampton   Picture   Supplies   Or- 
iginal    Entertainment    About    an  " 
Eastern  Girl  Seeking  Romance 

in    the    West. 
Reviewed   by   William  J.   Reilly. 

THE  use  of  the  plural,  "Liars,"  in 
the  title  of  this  breezy  J.  D.  H.  ex- 
position of  the  art  which  made 
Ananias  famous  would  not  have  altered 
the  relation  between  the  name  of  the 
picture  and  its  character.  As  it  stands, 
the  use  of  "Liar"  centers  attention  about 
the  hero,  whereas  all  the  characters  in 
the  story  become  capable  understudies 
of  the  afore  mentioned  Ananias  before 
the  plot  is  well  under  way.  The  lies 
are  never  repeated.  They  pile  up  with 
grace  and  abandon.  To  those  who  be- 
lieve that  the  end  has  been  reached  in 
the  way  of  the  complicating  incident 
this  story  from  the  pen  of  George  El- 
wood  Jenks  furnishes  a  masterly  exam- 
ple to  the  contrary.  It  is  not  an  exag- 
gerated type  of  society  drama  which  at 
first  glance  its  title  might  indicate,  but 
a  natural  and  convincing  story  of  the 
great  Southwest.  The  picture  calls 
this  section  our  glorious  country  "un- 
romantic,"  and  then  proceeds  to  make 
a  prodigal  liar  out  of  itself.  William 
Desmond  has  the  title  role,  but  makes 
an  honest  division  of  big  honors  with 
pretty  Betty  Compson.  Thomas  N.  Hef- 
ron,  able  director  of  the  production, 
exhibits  his  stars  to  advantage  in  what 
is  primarily  an  outdoor  picture. 

Cast. 
Percival  Montgomery  Jenks 

William    Desmond 

Jim     Rainey Louis    Morrison 

Paddy    Donohue Walter    Perry 

Hope     Betty    Compson 

Steve    Logan Frank    Lanning 

Story    by    George    Elwood    Jenks. 

Directed    by    Thomas    N.    Heffron. 

The    Storj. 

Hope,  an  Eastern  girl,  who  has  an  ultra 
romantic  conception  of  the  West,  believ- 
ing it  full  of  "Virginians"  and  "Bill  Harts," 
comes  to  the  ranch  of  her  uncle,  Jim 
Rainey.  Jim,  not  willing  to  see  her 
pretty  dreams  shattered,  makes  a  bad 
man  out  of  Percival  Montgomery  Jenks. 
Jim's  good  friend,  a  healthy,  handsome, 
rich  young  American.  Percy  Monte  plays 
the  character  of  Steve  Logan,  a  real  bad 
un  who  at  the  moment  is  in  prison,  await- 
ing trial  for  murder,  and  takes  up  his 
abode  in  Logan's  old  dugout  in  the  hills. 
Hope,  lead  on  by  her  uncle's  tales  of  the 
romantic  robber,  meets  Monte  in  his  ban- 
dit role  alone  and  learns  his  story.  After 
creating  a  lurid  yet  appealing  past,  Monte 
tells  Hope  that  he  is  not  naturally  a 
bad  man.  but  is  suffering  from  a  blow  on 
the  head  received  early  in  youth.  Jim 
Rainey  tolls  Hope  the  only  way  to  cure 
such  an  affliction  is  to  hit  the  sufferer  an- 
other blow  on  tlje  head.  Hope  "operates" 
on  Monte,  but  just  at  the  moment  the  real 
Logan  has  escaped  from  jail  and  returned 
to  his  lair  in  time  to  take  Hope  away 
from  the  unconscious  Monte.  An  exciting 
pursuit  ends  with  the  capture  of  the  real 
bandit. 
Program   and   Advertising   Phrases:      How 

an   Eastern   Girl   Had  Her  Own   Ideas 

of  the  "Woolly  West." 


Excitement  and  Adventure  in  Oddly 
Conceived   and  Clever  Photoplay. 

Betty  Compson  Makes  Her  Way  to 
Stardom    Via    the    Screen. 

Brilliant  Photoplay,  Fast  Moving  and 
Eventful,  Provides  Ideal  Entertain- 
ment. 

Mistaken  Impressions  of  the  "Wild 
West"  Basis  of  Clever  Photoplay. 

Advertising  Ingles:  Play  up  the  story 
angle,  working  Desmond  into  the  an- 
nouncement, such  as  "See  William  Des- 
mond as  a  bad,  man  man.  by  special  re- 
quest." "William  Desmond  could  not  tell 
a  lie.  One  wasn't  enough  to  satisfy  the 
exacting  young  woman  from  the  East." 
"She  slammed  him  on  the  head  with  a 
rock  to  make  him  good — and  she  surely 
did  -slam  him  good."  Get  jagged  rocks 
weighing  about  ten  or  fifteen  pounds  and 
use  them  for  window  displays  in  connec- 
tion with  the  latter  idea  or  ask  "Why 
should  she  bean  the  man  she  loves  with 
a  boulder  like  this?  See  'The  Prodigal 
Liar'  and  you  won't  blame  her.  She 
meant  well." 

Advertising  Aids:  Two  designs  each  one 
and  three-sheets.  One  six-sheet.  Thumb- 
nail and  one  to  three-column  cuts  in 
electro    o*    mats.      Press    book. 

Released   in   February. 


"THE    GIRL    PROBLEM." 

Vitagraph    Features    Corinne    Griffith    in 

Charming    Drama. 

Reviewed   by    William  J.   Reilly. 

DO  not  get  the  idea  that  "The  Girl 
Problem,"  the  Vitagraph  produc- 
tion, released  March  3,  is  a  drama 
of  society  intrigue,  an  educational  film 
labelled  as  such,  or  a  problem  play  of 
any  sort.  It  is  a  picture  of  real  merit, 
telling  a  love  story  in  charming  man- 
ner, and  placing  the  principal  characters 
in  a  situation  which  at  first  appears  un- 
natural, but  which  is  simply  new  and 
original.  Corinne  Griffith  is  seen  in  the 
principal  role,  one  requiring  her  beauty 
and  intelligence.  She  wears  a  number 
of  beautiful  gowns.  The  love  story  has 
popular  appeal.  Interest  is  high  at  all 
points,  centering  about  the  hero's  hon- 
orable fight  against  the  circumstance  of 
his  own  engagement  to  another  woman 
and  the  girl's  struggle  against  the  fact 
that  she  is  a  manakin  used  by  the  hero 
as  material  for  a  satire  on  the  "flap- 
per." Kenneth  Webb  deserves  praise  for 
his  artistic  direction  of  the  picture.  He 
does  not  use  the  fadeout  with  a  kiss 
at  the  end.  Joseph  Franklin  Poland  has 
conceived  an  excellent  story  and  the 
supporting  cast  is  a  strong  one. 

Cast. 

Erminie   Foster    Corinne   Griffith 

Ernest   Sanford    Walter   McGrail 

Helen  Reeves Agnes  Ayres 

.Monte   Ralston    N.. William   David 

Mrs.   Reeves    Julia  Swayne  Gordon 

Aunt  Julia Eulalie  Jensen 

Eric   Garland    Frank   Kinsley 

Hasbrook    Harold  Foshay 

Story    by    Joseph    Franklin    Poland. 
Directed  by  Kenneth  Webb. 

The    Story. 

Ernest  Sanford,  a  brilliant  and  wealthy 
young  novelist  engaged  to  Helen  Reeves, 
is  inspired  by  the  latter's  lack  of  ap- 
preciation to  write  a  satire  on  girls.  He 
finds  what  he  considers  an  ideal  "Flapper" 
type  in  Erminie  Foster,  a  model  who  has 
literary  ability  unknown  to  him.  Cir- 
cumstances force  Sanford  to  take  Er- 
minie to  his  home  where  he  has  ample 
opportunity  to  study  her  character.  She, 
finding  him  writing  a  satire  on  girls, 
writes  a  satire  on  men,  using  him  as 
material  although  he  never  suspects  it. 
Complications  enter  when  Helen  Reeves 
confesses  to  an  old  lover,  Monte  Ralston, 
that  she  really  loves  him  and  not  San- 
ford.    The  latter's  book  is  rejected,  where- 


as Erminie's  satire  is  a  big  success.  San- 
ford awakes  to  the  fact  that  he  is  in  love 
with  her,  and  the  end  straightens  out  the 
tangle. 

Program  and  Advertising  Phrases:  Vita- 
graph Presents  Corrine  Griffith  in 
Feature  Photoplay  of  Speed  and  Ac- 
tion. 

Not   a   Real    Problem   Play — but   a    Fast- 
Moving   Picture   of   Merit. 

The     Problem     Is     to     Understand     the 
Woman   and    Her    Ways. 

Charming   Love   Story   Told    In    Speeding 
Scenes    oi     Keen    Interest. 

Beautiful      Corinne      Griffith.      Star      of 
Vitagraph  Blue  Ribbon  Feature. 

Advertising  Angles:  Work  on  the  title 
for  most  of  your  selling  talk.  Tell  that 
this  is  the  story  of  a  man  who  thought 
he  understood  women  and  a  woman  who 
knew  he  didn't.  Add  that  the  reader  can 
imagine  what  happens  and  can  verify  his 
suspicions  by  seeing  the  play.  -Get  a  mix 
up  story  on  the  lines  of  "Sanford  loved 
Erminie  but  was  engaged  to  Helen,  who 
really  loved  Monte.  Monte  threatened  to 
tell  Sanford  so  Erminie  tried  to  get 
Helen's  letters  that  Sanford  might  marry 
her,  but  Sanford  really  didn't  want  to 
marry  Helen  and  he  did  want  to  marry 
Erminie,  and  Erminie  wanted  to  marry 
Sanford,  so  they  did  at  last  what  they 
should  have  done  in  the  first  place.  See 
how    they    did    it    at    (house   and    date)." 

Advertising  Aids:  One  design  each  one, 
three  and  six-sheets.  Window  cards. 
Lobby  display,  11x14  and  22x28.  Heralds. 
Slides.     Plan  book.     Press  sheet. 

Released    March    3. 


"CROOK  OF  DREAMS." 

Five-Reel        World       Picture        Presents 

Louise  Huff  in  Heart-Interest  Story. 

Reviewed  by  Robert  C.  McElravy. 

THERE  is  a  pronounced  heart  ap- 
peal about  "Crook  of  Dreams,"  a 
World  production,  adapted  by 
George  D.  Proctor  from  the  original 
by  Forest  Halsey,  and  directed  by  Oscar 
Apfel.  It  is  a  crook  story  with  a  rather 
imaginative  tendency,  and  yet  if  has 
been  so  well  acted  that  it  conveys  a 
sense  of  reality.  It  gets  a  strong  hold 
on    the   interest   and   maintains   it. 

Louise  Huff  is  cast  in  the  role  of  a 
pretty  girl,  reared  in  the  slums  by  two 
old  offenders.  Kempton  Green  appears 
as  the  girl's  brother,  Sam.  Both  these 
roles  are  capably  portrayed  and  various 
other  characters  are  equally  good, 
notably  Virginia  Hammond  as  the 
mother  and  Florence  Billings  as'her  sec- 
retary. 

The  slum  settings  are  in  keeping  with 
the  fore  part  of  the  story  and  reflect 
the  sort  of  life  in  which  the  girl  has 
been  reared.  The  later  scenes  occur  for 
the  most  part  in  the  Waldron  home 
and  are  also  good.  The  theme  of  mother 
love  is  handled  in  a  dramatic  way  and 
makes  a  direct  appeal  to  the  sympathies. 
The  recognition  of  the  nurse  in  the  final 
scenes  seemed  slightly  overdrawn,  but 
will  no  doubt  pass.  The  number  tells 
a  worth  while  story. 
Cast. 

Constance    Waldron Louise    Huff 

Mrs.  Waldron Virginia  Hammond 

Laura    Campbell Florence    Billings 

Sam    Kempton    Green 

Sam's   Mother Josephine   Williams 

Pete    Edward    Elkas 

Mrs.    Had  win Kate    Lester 

Charles     Hadwin Frank     Mayo 

Story   by    Forest    Halsey. 

Scenario  by  George  du  Bols  Proctor. 

Directed   by  Oscar  Apfel. 

The    Story. 

Constance  Waldron  has  been  reared  by 
two  aged  crooks,  a  man  and  woman.  The 
man's  name  is  Pete  and  the  woman  has  a 
son,    Sam,    an    adept    at    picking    pockets 


1242 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


At  the  opening-  of  the  story  the  police 
mako  a  raid  upon  the  slum  home  and  ar- 
rest Pete  and  the  woman.  Sam  and  Con- 
stance  escape. 

The  latter  reads  of  the  search  being 
made  by  a  Mrs.  Waldron  for  her  daughter, 
who  had  been  kidnapped  before  by  her 
nurse.  He  induces  Constance  to  pose  as 
the      daughter.  Constance      reluctantly 

agrees  and  they  communicate  with  Mrs. 
Waldron,  whose  secretary,  Laura  Camp- 
bell, detects  the  deception.  To  save  Mrs. 
Waldron's  mind,  they  decide  to  pass  Con- 
stance off  as  her  daughter.  It  develops 
that  Constance  really  is  the  long  lost 
daughter,  and  that  Sam's  mother  was  the 
nurse  who  stole  her.  There  is  a  pleasing 
love  affair  between  Constance  and  a  young 
lawyer. 

Program  and  Advertising  Phrases:  Louise 
Huff,     Star     of     Engaging     Photoplay, 
with   Strong  "Heart  Interest"   Plot. 
Strange   Developments   in    "Crook   Play" 

of   Entertaining   Elements. 
Typical    Settings    and    Realistic     Scenes 
Displayed    in    Crook    Play    of    Enter- 
taining Speed. 
Crime    Story    Ends    in      Happiness     for 

Misguided    Heroine. 
World    Pictures   Present   Louise   Huff   In 

Interesting  Photoplot. 
Advertising   Angles:      Work   on    the   star 
for  your  chief  angle,   then  present   phases 
of   the   story.      Just    offer    it   as    a    spirited 
melodrama   with    a   well   liked    star. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  two  six-sheets,  two  eight- 
sheets  and  one  24-sheet.  Eight  8x11  black- 
and-white,  eight  11x14  colored,  and  two 
22x28  colored  lobby  displays.  One  two- 
column  cut,  two  one-column  cuts.  Slides, 
press  sheets  and  music  cues. 
Released    March    2. 


"CAROLYN  OF  THE  CORNERS." 

Five-Reel    Pathe    Presents    Bessie    Love 

in    Pleasing    Child    Study. 

Reviewed  by  Robert  C.  McElravy. 

BESSIE  LOVE'S  real  age  may  or 
may  not  be  an  open  secret,  and 
she  has  undoubtedly  not  yet 
reached  the  time  when  young  ladies  be- 
gin skipping  birthdays.  She  may  never 
have  to  do  this  if  she  continues  to  por- 
tray child  roles  as  well  as  she  has 
done  in  this  five-reel  Anderson-Brunton 
production,  released  by  Pathe,  entitled 
"Carolyn  of  the  Corners." 

In  this  pleasing  little  story  of  country 
life  she  has  given  one  of  the  best  studies 
of  child  life  ever  pictured  on  the  screen. 
Her  impersonation  of  Carolyn  May 
Cameron  is  a  triumph  of  natural  acting. 
The  role  is  a  sort  of  "Peg  O'  My  Heart" 
conception,  the  little  girl  in  this  instance 
going,  as  an  orphan,  to  the  home  of 
her  uncle  in  a  down  East  village. 

There  is  not  a  great  deal  of  plot  to 
this  release,  but  it  finds  a  gathering 
charm  in  its  true  picture  of  the  humors 
and  sorrows  of  country  life.  There  is 
considerable  excitement  toward  the 
close  during  the  forest  fire,  and  this 
feature  is  splendidly  handled.  Carolyn 
herself  is  mteresting  every  minute,  and 
we  thing  this  should  succeed  as  an  of- 
fering to  the  quiet,  realistic  type.  Chil- 
dren  will   like   it. 

Cast. 

Carolyn   May  Cameron Bessie  Love 

Jos.  Stagg Chas.  Edler 

Amanda   Parlow Charlotte  Mineau 

"Aunt  Rose"   Kennedy Eunice  Moore 

Prince    By   Himself 

Story   by  Ruth   Belmore   Endicott. 

Scenario    by    Frank    S.    Beresford. 
Directed  by  Robert  Thornby. 

The    Story. 

Joseph  Stagg,  a  middle  aged  bachelor, 
lives  in  the  down  East  village  of  Sunrise 
•Cove,  where   he   is   the   leading  merchant. 


He,  years  before,  broke  off  his  engagement 
to  Amanda  Parlow,  daughter  of  the  vil- 
lage carpenter,  and  his  home  is  presided 
over    by    "Aunt    Rose"    Kennedy. 

Stagg  receives  a  letter  advising  that 
his  sister  and  her  husband  have  been  lost 
at  sea,  and  that  he  must  provide  a  home 
for  their  child,  Carolyn.  The  coming  of 
Carolyn  is  not  long  delayed,  and  she  and 
her  dog,  Prince,  bring  many  changes  to 
the  home  of  her  uncle,  and  the  life  of  the 
village    itself. 

Carolyn  meets  Amanda  Parlow  and 
learns  the  story  of  her  love  for  Uncle 
Joe.  She  goes  with  Amanda  on  a  vacation 
trip  to  the  mountains  and  it  is  during 
a  realistic  forest  fire  that  her  uncle  comes 
to  rescue  both,  herself  and  Amanda,  which 
results  in  bringing  on  the  old  love  af- 
fair again.  Carolyn,  feeling  neglected 
after  the  wedding,  runs  away  to  her  for- 
mer home,  a  flat  in  Harlem.  Uncle  Joe 
and  Amanda  take  up  the  pursuit  and  find 
her  there,  and  there  is  a  pleasant  surprise 
at  the  close  when  her  missing  parents 
also  turn  up,  alive  and  well. 

Publicity  Points.  Bessie  Love  gives  an 
exceptionally  fine  portrayal  of  a  little 
girl  in  this  subject,  one  of  the  best  the 
screen   has  offered. 

There  are  many  excellent  pictures  of 
country  life,  including  humorous  barnyard 
scenes  and  a  country  school  in  session. 
The  forest  fire  is  pictured  with  good  ef- 
fect. 

Program  and  Advertising  Phrases:  Pretty 
Little  Bessie  Love  Star  of  New  Pathe 
Feature. 

Pleasing    Child    Study    Presented    in    In- 
teresting  Photoplay. 

Sensational   Forest  Fire  Scene  Featured 
in   Gripping  Photoplay. 

Advertising  Angles:  Play  up  the  star 
and  tell  that  this  is  a  story  full  of  sur- 
prises, with  the  biggest  surprise  at  the 
end.  The  story  does  not  lend  itself  to 
stunting,  so  work  on  the  newspaper  end 
with  more  than  usual  care. 

Advertising  Aids:  One  one-sheet,  two 
three-sheets,  une  six-sheet,  one  24-sheet. 
Lobby  displays,  11x14,  both  in  sepia  and 
color;  also  22x28.  Slide.  Campaign  book. 
Cuts. 

Released  March  9. 


"JOHNNY-ON-THE-SPOT." 

Metro    Subject    in    Five    Reels    Presents 

Hale   Hamilton  in  Whimsical  Comedy. 

Reviewed  by  Robert  C.  McElravy. 

SHANNON  FIFE,  the  author  of  the 
Metro  comedy  "Jonny-On-The- 
Spot,"  has  not  hesitated  to  indulge 
his  imagination  to  a  considerable  ex- 
tent. The  situations  are  nearly  all  of 
lightly  humorous,  preposterous  sort. 
The  interest  is  carried  along  without 
any  perceptible  break  and  there  is  a 
laughable  close. 

Hale  Hamilton  was  pleasing  as  the 
hero,  Johnny  Rutledge,  and  Louise 
Lovely  looks  quite  like  her  last  name 
as  the  heroine,.  Anne  Travers.  Much 
of  the  humor  of  the  opening  scenes  cen- 
ters about  the  unavailing  efforts  of  the 
hero  and  heroine  to  make  a  living,  and 
the   manner   in   which  they  fall  in   love. 

There  is  considerable  ingenuity  in  the 
latter  part  of  the  story,  picturing  An- 
ne's adventures  with  a  pair  of  designing 
individuals  who  have  learned  that  she 
is  a  wealthy  girl  in  her  own  right, 
though  she  herself  does  not  know  it. 
The  hero's  experiences  as  a  traveling 
medicine  vendor  are  amusing;  also  the 
scenes  in  which  he  impersonates  the 
minister  at  the  forced  wedding.  The 
number  has  an  imaginative  touch  and 
is  generally  enjoyable. 

Cast. 

Johnny  Rutledge Hale  Hamilton 

Anne  Travers Louise  Lovely 

Arthur    Abington,    alias    Cooley, 

Phllo  McCullough 


Mrs.   Webster,   Rutledge's   landlady, 

Ruth  Orlamond 
Judge  Martin  Crandall.  .Edward  J.  Connell 
Dr.  Barnabas  Bunyon.  ..  .Hardee  Kirkland 
Jim  Burton,  a  detective.  ..  .E.  N.  Wallack 
Lillian   Dupre,   an  adventuress. Lilie  Leslie 

"Pipe"  Brooks Fred  H.  Warren 

"Buck"   Bates,  a  clerk Neal  Hardin 

"Canary"    Kelly Oral    Humphreys 

Directed   by  Harry  L.   Franklin. 

The   Story. 

Johnny  Rutledge  and  Anne  Travers  In- 
habit a  boarding  house  run  by  a  Mrs. 
Webster.  Both  are  would-be  authors 
and  neither  can  sell  enough  fiction  to 
make  a  living.  But  they  fall  in  love  and 
look  hopefully  to  the  future.  Anne  is 
really  an  heiress  and  at  the  time  the 
story  opens  a  special  detective  is  trying 
to  locate  her,  so  her  fortune  may  be 
turned  over  within  the  necessary  two 
month's  time.  Johnny  joins  a  patent 
medicine  vendor,  and  goes  about  to  small 
towns  selling  a  pain  killer  and  acting  as 
the  doctor's  patient.  After  Johnny  leaves, 
a  crook  named  Cooley,  poses  as  a  famous 
author.  Cooley,  assisted  by  a  woman  ac- 
complice, calls  upon  Anne  and  persuades 
her  that  she  is  a  coming  writer.  They 
induce  her  to  go  to  a  country  house, 
where  Cooley  endeavors  to  marry  her,  in 
order  to  claim  her  fortune.  But  Johnny 
turns  up  in  the  nick  of  time  and  saves 
the   girl   from   this   fate. 

Publicity    Points. 

One  of  the  best  humorous  features  is 
that  depicting  the  work  of  a  patent 
medicine  vendor  and  his  assistant,  intro- 
ducing their  wares  in  a  small  town.  This 
is  true  to  the  methods  usually  employed 
and  will  bring  laughter. 

Program    and    Advertising    Phrases:      Hale 

Hamilton    Provided    With    a    Successor 

to  His  Role  in  "Get-Rich-Quick"  Wal- 

lingford. 

Johnnny  Wins  Happiness  As  a  Medicine 

Vendor   Selling   Pain    Cure. 
Good   Cheer   and   Waves   of   Laughter   in 

Speedy  Comedy  Drama. 
Screen    Feature   Furnishes   the   Spirit   of 

Cheer    in    Entertainment. 
Fun  and  Frivolity  Runs  Through  Screen 
Feature       of       Entertaining      Quality, 
Starring  Hale  Hamilton. 
Feature  Hale  Hamilton  as  the  young  ven- 
dor,    Louise     Lovely     as     the     girl     who 
writes   for  a  living. 

Advertising  Angles:  As  Miss  Lovely  Is 
as  well  known  as  the  star,  feature  both. 
Tell  the  story  brightly,  and  dwell  upon 
Johnny's  experience  as  a  medicine  faker, 
or  tell  that  he  has  to  win  $5,000  to  gain 
a  fortune,  and  ask  how  the  reader  sup- 
poses he  earned  it.  For  this  angle  use 
the  "How  would  you  earn  $5,000  in  a  year 
if  a  fortune  depended  on  it?"  idea. 

Advertising  Aids:  Two  each  one,  three 
and  six-sheets.  Press  sheet.  Filler  sheet. 
Ten-minute  novel.  Slide.  Heralds.  Lobby 
displays,  8x10  sepia,  11x14  sepia,  22x28 
colored.     Cuts. 

Released   February   17. 


"MRS.    WIGGS     OF    THE    CABBAGE 

PATCH." 

Paramount    Presents    Marguerite    Clark 

in    a    Sympathetic    Interpretation 

of    "Lovey    Mary." 
Reviewed  by  Louis  Reeves  Harrison. 

IN  spite  of  the  fact  that  novels  sel- 
dom furnish  the  right  kind  of  ma- 
terial for  screen  drama,  the  homely, 
humorous  and  heart-warming  picture 
of  Lovey  Mary  and  Mrs.  Wiggs  in  the 
Paramount  version  of  "Mrs.  Wiggs  of 
the  Cabbage  Patch"  is  eminently  suc- 
cessful. There  is  the  usual  scattering 
of  forces  and  the  customary  diversity 
of  interest  shown  when  novels  are  faith- 
fully presented  on  the  screen,  but  the 
connecting  threads  hold  the  structure 
together  until  there  is  strong  interest 
in  the  outcome.    This  interest  is  aroused 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1243 


less  by  the  author's  attempt  at  natural- 
ism than  by  her  sparkling  humor — the 
subtitles  brought  most  of  the  laughter, 
but  there  was  also  fidelity  of  setting 
and  type  that  speaks  eloquently  of  care- 
ful handling  by  the  producers.  Miss 
Clark  as  Lovey  Mary  made  the  role 
one  enlisting  tender  sympathy,  but  she 
was  so  ably  supported  that  honors  are 
widely  scattered  over  Mary  Carr  as 
Mrs.  Wiggs,  Vivia  Orden  as  Tabitha 
Hazy  and  others  in  a  line  longer  than 
that  of  the  Wiggs  children. 

This  successful  visualization  of  a  novel 
widely  known  and  enjoyed  pleased  a  full 
house  at  the  Strand  and  it  should  not 
only  prove  a  good  billboard  attraction, 
but,  what  is  far  more  valuable,  a  pic- 
ture which  will  satisfy  a  large  number  of 
spectators  and  bring  them  back  again 
to  see  others  as  pleasing. 

Cast. 

Lovey  Mary Marguerite  Clark 

Mrs.   Wiggs Mary   Carr 

Miss  Tabitha  Hazy Vivia  Ogden 

Maggie  Duncan Gladys  Valerie 

Billy   Wiggs Gareth  Hughes 

Dick  Morgan Jack  MacLean 

Hiram    Stubbins Robert   Milash 

Mrs.    'Phroney    Morgan Maud    Hosford 

Mrs.    Eichorn Mary    Davis 

Mrs.  Shultz Anita  Brown 

Tommy Lawrence    Johnson 

Baby    Wiggs Marion    Stewart 

Asia Lola   Hernandez 

Australy May  Mc Avoy 

Europeana Wanda  Valle 

Story  by  Alice  Hegan  Rice. 

Scenario   by   Eve   Unsell. 

Directed  by  Hugh  Ford. 

The    Story. 

Lovey  Mary  is  an  inmate  of  an  orphan- 
age, who  runs  away  with  a  little  boy 
put  in  her  charge,  to  whom  she  has  be- 
come strongly  attached.  She  finds  refuge 
with  Mrs.  Wiggs,  who  is  barely  able  to 
get  along  in  a  wretched  settlement,  where 
the  Lord  seems  to  provide  for  herself  and 
five  children,  only  the  eldest  boy  working 
out.  Mrs.  Wiggs  takes  in  the  two  for- 
lorn orphans  on  a  rainy  night,  shelters 
them,  feeds  them,  lies  for  them  when 
the  sheriff  is  sent  to  bring  them  back 
and  displays  a  sweet  patience  and  cour- 
age representative  of  many  a  struggling 
mother.  Through  the  interference  of 
some  of  the  amusing  characters  living 
at  what  is  known  as  the  "Cabbage  Patch" 
is  brought  about  a  series  of  incidents 
providentially  favoring  the  growth  and 
improvement  of  Lovey  Mary,  who  turns 
out  to  be  a  Godsend.  It  is  through  her 
that  the  little  child  she  has  mothered  is 
made  legitimate  and  the  entire  Wiggs 
family   attains  prosperity. 

Program  and  Advertising  Phrases:  Home- 
ly, Humorous  and  Heart-Warming 
Story  Brought  to  Screen  from  Stage 
Original. 
Marguerite  Clark,  the  "Lovey  Mary"  of 
Drollest  of  Screen  and  Stage  Succes- 
ses. 
Famous    Story    and    Play    Created    Into 

Ideal  Screen  Entertainment. 
How  Mrs.  Wiggs   Kept   Sunshine   in  Her 
Poverty-stricken    Home    by   Virtue    of 
Her  Stout  Heart. 
Paramount     Pictures     Introduce    to     the 
Screen     Another     Famous      Play      and 
Story. 
Advertising  Angles:     Here  you  have  both 
a  star  and   a  play   of  unusual  merit.     To 
sell   the  combination   it   is  only   necessary 
to   advertise   that  you   have   it  and   renew 
interest     in     a     story     which     swept     the 
country   some   years   ago.     Probably   your 
local  book  stores  have  copies  of  the  book 
and   will   be   glad   to   work   with   you,   but 
put   most   of   your   efforts   Into   the   news- 
papers and  billboards.     Get  the  latter  all 
over    town,    and    take    extra    space,    trust- 
ing more  to  the  title  and  the  name  of  the 
star    than    to    reading    matter.      Get    both 


name  and  title  in  the  largest  type  you 
can  get  nicely  into  the  space. 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released  February  9. 


"PEGGY  DOES  HER  DARNDEST." 

Five-Reel   Metro   Subject   Presents    May 
Allison    in    Pleasing    Light    Comedy. 

Reviewed  by  Robert  C.  McElravy. 

THIS  five-reel  subject,  "Peggy  Does 
Her  Darndest,"  succeeds  almost  to 
perfection  in  attaining  and  hold- 
ing an  agreeable  light  comedy  atmos- 
phere. May  Allison  is  cast  as  the 
younger  daughter  of  a  millionaire  named 
Edward  Ensloe.  The  scenes  practically 
all  take  place  in  the  home  and  grounds 
of  the  Ensloe  estate,  the  settings  being 
particularly  attractive  and  in  accord 
with   the   story. 

May  Allison  gives  a  true  picture  of 
Peggy  Ensloe,  a  boisterous,  self-willed 
daughter  of  wealth,  with  a  special 
penchant  for  athletics.  The  opening 
scenes  picture  her  in  a  boxing  bout  with 
her  brother,  and  one  of  the  big  laughs 
comes  where  she  throws  her  sire  over 
her  head  upon  the  floor,  by  means  of 
jiu  jitsu.  The  scenes  between  the  two 
sisters  are  also  very  lifelike,  Rosemary 
Theby  playing  the  older  girl. 

The  story  as  a  whole  is  not  very 
powerful  as  to  plot,  but  there  is  so  much 
originality  in  the  things  pictured  and 
the  manner  of  development  that  it  will 
give  an  audience  an  enjoyable  time.  It 
should  have  wide  appeal. 

Cast. 

Peggy  Ensloe May  Allison 

Eleanor   Ensloe Rosemary   Theby 

Edward    Ensloe Frank    Currier 

"Lonesome  Larry"  Doyle,  a  crook, 

Augustus    Phillips 

Hon.    Hugh    Wentworth Robert    Ellis 

Nick    Nolan Wilton    Taylor 

Bob  Ensloe Dick  Rosson 

Mrs.    Ensloe Sylvia   Ashton 

Snowball    Snow Ernest    Morrison 

Story  by  Royal  Brown. 

Scenario   by  George  D.  Baker. 

Directed  by  George  D.  Baker. 

The    Story. 

Peggy  and  Eleanor  are  sisters.  Eleanor 
is  the  older  and  when  the  Hon.  Hugh 
Wentworth  arrives  from  England,  bring- 
ing her  millionaire  father  a  great  dia- 
mond, known  as  "The  Light  of  the 
World,"  Eleanor  pushes  her  sister  aside 
and  pre-empts  the  young  man.  Eleanur 
is  disgusted  with  Peggy's  athletic  aspira- 
tions, when  she  chances  upon  the  girl  in 
a  boxing  match  with  their  young  brother, 
Bob.  But  Peggy  is  full  blooded  and  fond 
of  life  and  goes  on  without  worrying. 
She  takes  a  correspondence  course  and 
becomes  a  graduate  in  "Detectivity." 
Lonesome  Larry  Doyle,  a  gentleman  crook, 
who  has  heard  of  the  famous  diamond, 
begins  making  friends  with  Peggy,  and 
soon  gains  entrance  to  the  house.  Peggy, 
who  has  been  passing  herself  off  as  a 
maid,  awakens  from  a  light  sleep  and 
discovers  the  crook  prowling  about.  She 
gives  him  a  touch  of  her  jiu  jitsu  and 
makes  him  captive,  saves  the  diamond 
and  wins  the  love  of  the  Honorable  Hugh. 

Program    and    Advertising    Phrases:      May 

Allison     Dainty     Star      of      Delightful 

Photoplay  of  Light-Comedy  Bent. 
Pretty  Girl  Becomes  Detective  to   Clear 

Her    Way    to    Happiness. 
Metro's  Pretty  Screen  Star  Seen   in   Her 

Best   Photoplay. 
Fast    Work    by    Clever    Screen    Heroine 

Sets  Example  for  Self-Reliant  Women. 


May  Allison  and  Rosemary  Theby 
Jointly  Prominent  in  Ideal  Roles. 

Advertising  Angles:  Play  up  Miss  Alli- 
son and  get  them  interested  in  her  char- 
acter. Tell  that  she  is  a  tomboy  who 
sets  herself  up  as  a  private  detective  and 
proves  of  greater  skill  than  the  profes- 
sional hired  to  protect  a  valuable  diamond. 
Say  "Peggy  did  her  darndest  to  guard  the 
Light  of  the  World  and  win  the  Hon. 
Hugh  Wentworth.  She  did  not,  but  she 
had  to  do  her  darndest."  You  can  prob- 
ably work  in  with  jewelry  stores  on  dis- 
plays of  diamonds,  hooking  up  with  "The 
Light  of  the  World"  or  get  a  glass  stone 
from  a  novelty  store  and  give  it  a  hand- 
some velvet  bed,  using  it  as  the  basis  for 
a  lobby   display. 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  Press  sheet.  Filler  sheet. 
Ten-minute  novel.  Slide.  Heralds.  Lobby 
displays,  S'xlO  sepia,  11x14  sepia,  22x28 
colored.     Cuts. 

Released  February  24. 


"THE   TWO   BRIDES." 

Paramount   Presents   Beautiful  Lina  Ca- 

valieri  in   a   Story  by  Alice   Ramsey. 

Reviewed  by  Louis  Reeves  Harrison. 

THE  beauty  of  Lina  Cavalieri  finds 
adequate  expression  in  "The  Two 
Brides,"  in  marble  and  in  the  flesh, 
and  no  one  who  watches  her  graceful 
self  revelation  can  doubt  that  Para- 
mount has  in  this  accomplished  actress 
a  tremendous  resource  for  the  future. 
It  is  hardly  of  the  present,  for  she  is  yet 
to  be  given  opportunity  commensurate 
with  her  ability.  The  vehicle  merely 
permits  her  to  please  the  eye.  The  play 
that  fails  to  interest  of  itself,  to  stand 
on  its  own  merits  as  a  dramatic  com- 
position, does  anything  but  add  to  Ca- 
valieri's  reputation  as  a  screen  actress. 
By  way  of  illustration,  there  is  built 
up  in  "The  Two  Brides"  an  idea  that 
the  beautiful  daughter  of  a  famous 
sculptor,  also  his  model,  adores  her 
father  and  reverences  his  work.  His 
last  and  crowning  masterpiece,  "The 
Island  Goddess,"  exhausts  him  and 
causes  his  death.  It  is  forever  enshrined 
in  her  heart,  yet  she  smashes  it  later 
on  in  a  fit  of  temper,  an  impossible 
thing  for  a  woman  of  fine  ideals. 

There  are  many  other  illogical  develop- 
ments in  the  story,  and  these,  with  an 
almost  utter  lack  of  suspense,  reveal 
very  limited  constructive  ability  on  the 
part  of  the  author  so  far  as  screen  pre- 
sentation is  concerned.  There  is  com- 
pensation in  the  fine  directing  and  in  the 
selection  of  admirable  exteriors  and 
charming  interiors,  but  these  high  values 
need  a  story  measuring  up  to  their 
quality. 

Cast. 

Diana    di    Marchesi Lina    Cavalieri 

Prince    Marko Courtenay    Foote 

Count  Gabrielle  di  Marchesi, 

Warburton   Gamble 

Donata  di  Marchesi Hal  Reid 

Marchesi's   Housekeeper Mrs.   Turner 

Young  Wife Miss  Richards 

Boy     Sherry    Tansey 

Fisherman R-  E.  Milash 

Doctor   Emil  Roe 

Story  by  Alicia  Ramsey. 

Scenario  by  Margaret  Turnbull. 

Directed  by  Edward  Jose. 

The    Story. 

A  noble  Italian  sculptor,  living  on  an 
island,  has  his  daughter  for  a  model.  He 
becomes  paralyzed  at  the  completion  of 
his  masterpiece,  "The  Island  Goddes3," 
and  is  in  that  condition  when  visited  by 
two  men,  a  dissipated  young  relative,  who 
has  forged  the  name  of  Prince  Marko,  an 
art   collector,    and   by   the    Prince    himself 


1244 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


Thffie  adventurer  wins  the  girl's  love  while 
the  Prince  is  purchasing  the  masterpiece, 
but  he  is  persuaded  to  abandon  her  and 
the  island  by  threats  of  exposure.  After 
the  sculptor's  death  the  Prince  marries 
his  daughter  and  lives  happily  with  her 
until  the  adventurer  calls  to  extort  more 
money.  His  threat  to  expose  the  husband 
for  "buying"  his  bride  is  overheard  by  her 
and  she  renounces  him.  In  a  rage  she 
destroys  her  father's  masterpiece  and  goes 
back  to  the  island.  Both  men  follow  her 
and  have  a  life  and  death  struggle  on 
the  edge  of  a  cliff.  The  husband  wins  the 
struggle  and  also  his  wife.  Reconcila- 
tion  comes  when  she  poses  in  life  as  "The 
Island    Goddess." 

Program  and  Advertising-  Phrases:  Beau- 
tiful Operatic  Star  Seen  Again  as 
Reigning  Screen  Queen. 

Lina     Cavalieri's     Personal     Charm     Ac- 
centuated in  New  Photoplay. 

Paramount    Presents    Lina    Cavalieri    in 
New    and    Impelling    Photoplay. 

Love   and   Romance   Figure    in    Gripping 
Photoplay  with. Lina  Cavalieri  as  Star. 

Advertising  Angles:  Make  all  the  use 
you  can  of  the  name  of  the  star,  who  is 
accounted  one  of  the  most  beautiful 
women  of  the  operatic  stage,  and  refer  to 
such  of  her  film  plays  as  you  may  have 
shown.  She  will  be  your  chief  selling 
point;  so  work  hard  on  the  name.  Get  a 
lavish  but  dignified  lobby,  using  several 
portraits,  and  for  a  side  line  work  on  the 
statue  angle.  Get  pretty  plaster  casts 
into  windows  with  scenes  from  the  play 
and  a  card  reading  "See  Cavalieri,  the 
most  beautiful  woman  in  grand  opera  as 
a  statue  far  more  lovely  than  this." 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion.    Advertising  lay-out  mats.     Slides. 

Released    February    9. 


"MARRIAGE  FOR  CONVENIENCE." 

Keeney    Production    Features    Catherine 

Calvert   and   Develops    Melodramatic 

Tendencies. 

Reviewed  by  Margaret  I.  MacDonald. 
The  Frank  A.  Keeney  production, 
"Marriage  For  Convenience,"  which  ap- 
pears on  the  program  of  the  William  L. 
Sherry  Service,  features  Catherine  Cal- 
vert supported  by  a  competent  cast.  The 
picture  has  strong  melodramatic  ele- 
ments which  will  appeal  to  the  average 
audience ;  but  at  times  the  effort  to  ar- 
rive at  dramatic  situations  is  somewhat 
obvious.  As  the  picture  progresses, 
however,  and  the  slight  clumsiness 
which  is  evident  in  the  handling  of  the 
story  in  the  opening  reels  is  forgotten, 
the  development  of  the  plot  acquires 
more  intensity,  and  if  one  cares  for 
melodrama  he  will  find  all  he  wants  of 
the  good  old-fashioned  kind.  Catherine 
Calvert  gives  a  pleasing  portrayal  of 
the  character  of  Natalie  Rand  which  af- 
fords considerable  opportunity  for  the 
display  of  her  charming  personality. 
Excellent  performances  are  also  given 
by  George   Majeroni  and  Henry   Sedley. 

Cast. 

Natalie  Rand Catherine  Calvert 

Barbara  Rand Blanche  Davenport 

Mrs.    Raleigh    Rand Anna    May 

Negro   Servant    Edward   Slow 

Ned  Gardiner Edward  Burns 

Mrs.   Daniel  Chester Sadie  Leonard 

Oliver  Landis    George  Majeroni 

Howard  Pollard    Henry  Sedley 

Dick   Stanton    George   Pauncefort 

Lazzare    Caesar  Gravina 

Story   by   E.   Lloyd   Sheldon. 

Directed    by    Sidney    Olcott. 
The    Story. 
Natalie   Rand,  the  daughter  of  a  South- 
ern   soldier    living    with    her    mother    and 
sister    in    the    old    home,    is    sought    after 
for    her    beauty    by    Landis,    a    millionaire 


of  despicable  moral  character.  One  eve- 
ning the  younger  sister,  accompanied  from 
a  masquerade  by  a  friend  of  Landis, 
thoughtlessly  accepts  an  invitation  to  take 
supper  at  a  wayside  inn.  The  girl  be- 
comes ill  from  the  effects  of  liquor  which 
she  is  inviegled  into  drinking,  and  is 
taken  to  an  upstairs  room  to  recover. 
Landis  who  has  arrived  at  the  inn  about 
the  same  time  has  become  intoxicated 
and  seeing  the  girl  enter  the  room  he 
follows  her.  In  the  struggle  which  en- 
sues she  throws  herself  from  the  window 
and  is  saved  from  drowning  in  the  river 
below  by  a  tree  which  breaks  her  fall. 
Believing  that  she  is  drowned  the  two 
men  bind  the  innkeeper  to  silence  and 
prepare  to  cover  their  guilt.  Natalie  with 
her  fiance  returning  to  the  masquerade 
to  bring  her  sister  home,  finally  discovers 
her  only  to  find  that  she  has  become  blind 
through  the  fall.  In  trying  to  gain  money 
to  pay  for  an  operation  on  her  sister's 
eyes  she  is  forced  to  marry  Landis  who 
has  not  counted  on  the  blind  girl  regain- 
ing her  sight.  On  the  day  when  the 
bandages  are  taken  from  her  eyes  he 
enters  the  room  and  she  recognizes  him 
as  the  man  who  attacked  her  at  the  inn. 
In  the  meantime  Landis  has  quarreled 
with  his  friend  and  thrown  him  to  his 
death  over  a  cliff.  At  the  moment  when 
his  wife  is  denouncing  her  husband  the 
police  enter  to  arrest  him  and  he  shoots 
himself   in   the   head. 

Publicity    Points. 

The  Marriage  of  Natalie  Rand  to  the 
man  who  wronged  her  sister  provides 
effective  melodramation  incidents. 

The  throwing  of  a  man  from  a  cliff 
and  the  leap  of  a  woman  from  a  window 
overlooking  a  river  are  thrilling  details 
of  the   picture. 

Advertising  Angles:  Advertise  Miss  Cal- 
vert widely.  In  your  advertising  play  up 
the  sensational  features  of  the  story 
strongly,  making  the  chief  capital  of  the 
fact  that  she  married  the  man  whom  she 
had  sworn  to  kill.  Use  such  catch  phrases 
as  "She  married  the  man  she  swore  to 
kill  not  knowing  he  was  the  man  she 
sought."  Work  this  up  strongly  and  with 
a  sensational  appeal,  but  keep  the  sensa- 
tion clean.  Work  on  the  vengeance  idea 
rather  than  from  the  attempted  assault. 
Also  use  the  angle  of  the  sister's  sight 
and  what  it  means  to  the  chief  actors.  Use 
photographic  displays  for  the  lobby,  and 
use  plenty  of  photographs  to  make  them 
important. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  one  six-sheet,  two  one  col- 
umn, one  two-column  and  one  three  col- 
umn production  cuts;  one  one-column,  one 
two  column  and  one  three  column  ad 
cuts,  one  11x14  and  one  22x28  blue  and 
white   photo;    one   slide. 


"THE   LITTLE  WHITE   SAVAGE." 

Carl    Laemmle    Presents    Carmel    Myers 
in     Amusing     Five-Reel     Uni- 
versal   Subject. 

Reviewed  by  Robert  C.  McElravy. 

THIS  five-reel  Universal  feature,  en- 
titled "The  Little  White  Savage," 
is  an  entertaining  yarn,  written 
by  Frances  Nimmo  Greene.  It  is  an 
imaginative  tale,  told  by  one  of  the 
owners  of  a  circus  sideshow,  and  is  not 
intended  to  be  taken  too  seriously. 
There  is  a  great  deal  of  humorous  ap- 
peal about  the  story,  though  it  would 
be  well  to  eliminate  certain  suggestive 
situations,  which  may  easily  be  ac- 
complished by  judicious  cutting. 

Carmel  Myers  plays  the  part  of  the 
'White  Savage,"  a  girl  alleged  to  have 
been  brought  from  a  mysterious  island 
in  the  South  Atlantic,  the  natives  of 
which  were  descendants  of  a  colony 
founded  by  Sir  Walter  Raleigh.  The 
star  brings  to  the  picture  a  certain  in- 
genuous   charm    which    does    much    to 


soften  the  unconventional  nature  of 
certain  scenes  and  make  them  accepta- 
ble. At  the  same  time,  the  scenes  in 
the  minister's  bed  room  need  trimming,, 
as   above   suggested. 

There  is  a  good  tang  of  adventure 
about  this  offering,  and  the  photo- 
graphic effects  obtained  on  the  island 
of  mystery  are  both  strange  and  inter- 
esting. The  number  as  a  whole  gets 
well  away  from  the  beaten  track. 
Cast. 

Minnie    Lee Carmel    Myers 

Kerry    Harry   Hilliard 

Larkey     William     Dyer 

Mate    Richard   Cummings 

Sailor    John    Cook 

Story  by   Frances  Nimmo  Greene. 

Scenario  by  Waldemar  Young. 

Directed   by   Paul   Powell. 

The    Story. 

The  story  is  one  related  by  Larkey,  a 
circus  man,  in  front  of  a  sideshow,  and 
is  pictured  as  he  tells  it.  It  relates  the 
manner  in  which  a  boat  filled  with  men, 
one  of  them  a  young  minister  named 
Kerry  Byrne,  landed  on  an  island  popu- 
lated by  descendants  from  a  lost  colony 
founded    by   Sir   Walter   Raleigh. 

One  of  the  natives,  a  beautiful  white 
girl,  is  being  punished  as  the  story  opens, 
by  being  put  into  the  stocks,  the  natives 
still  clinging  to  old  English  customs  as 
well  as  language.  The  girl,  whose  name 
is  Minnie  Lee,  escapes  from  the  stocks, 
and  while  she  is  roaming  over  the  hills 
discovers  Parson  Kerry,  with  whom  she 
promptly  falls  in  love.  But  the  young 
minister  refuses  her  advances,  much  to 
her  humiliation. 

Later  Larkey  and  his  men  steal  the  girl 
and  bring  her  back  to  civilization  as  a 
circus  freak.  The  young  minister  follows 
and  they  meet  again  under  seemingly 
scandalous  circumstances  when  the  circus 
visits  his  home  town.  But  Parson  Kerry, 
in  order  to  absolve  the  girl  as  well  as 
himself,  marries  her  and  joins  the  circus. 

Publicity  Points:  This  opens  with  scenes 
before  a  real  sideshow  and  has  a  strong 
atmosphere    of   the   circus. 

The  life  and  customs  of  the  alleged 
descendants  of  Sir  Walter  Raleigh  and 
his  colony  are  pictured  with  entertaining 
humor. 

Program  and  Advertising  Phrases:  Car- 
mel Myers  Beautiful  Screen  Star  Seen 
in   the  Best  Photoplay   in   Her   Career. 

Here  Is  a  Circus  Story  with  Real  Heart 
Interest   to    Boot. 

See  the  Modern  Idea  of  Sir  Walter 
Raleigh's    Alleged    Descendants. 

Advertising  Angles:  Feature  Miss 
Myers,  but  in  connection  with  the  ele- 
ments of  the  sVory.  These  will  sell  even 
better  than  the  star.  Draw  vivid  word 
pictures  of  the  minister  with  the  half 
clad  semi-savage  girl  on  one  side  of  the 
door  and  the  deacons  on  the  other.  Hook 
up  with  department  stores  on  displays  of 
underwear,  telling  that  they  are  like  the 
one  Carmel  Myers  wears  in  this  play,  and 
get  another  hook  up  with  sellers  of  flash- 
lights telling  how  one  of  the  lights  saved 
a  shipwrecked  party  from  a  band  of  semi- 
savages   who   thought   the   owner  a   god. 

Advertising  Aids:  One  design  each  one, 
three  and  six  sheets.  Stock  one-sheet  of 
star.  Colored  and  black-and-white  lobby 
displays.  Slide.  Heralds.  Players'  cuts 
in  three  sizes.  Scene  cuts  one  and  two 
columns  wide.     Press  book. 

Released  Feb.  24. 


"THE  SCARLET  SHADOW." 
Six-part      Universal      Subject      Presents 
Mae    Murray    in    Story    of    Mod- 
erate Appeal. 

Reviewed  by  Robert  C.  McElravy. 

IN  this  six-reel  production,  "The  Scar- 
let Shadow,"  Mae  Murray  finds  an- 
other variation  from  the  type  of 
emotional  stories  in  which  she  has  so 
frequently  appeared.  The  plot  in  this 
instance   cannot    be    said    to   be   one   of 


March  1,  1919 


THE     MOVING     PICTURE     WORLD 


1245 


any  considerable  strength,  but  it  has  the 
advantage  of  being  splendidly  acted  and 
is  so  attractive  in  the  matter  of  settings 
and  photography  that  it  will  give  much 
pleasure  to  observers. 

It  is  not  a  sex  story  in  the  ordinary 
sense  of  the  word.  The  girl  in  this 
instance,  Elena  Evans,  has  been  reared 
by  her  aunt,  who  has  given  her  to  un- 
derstand that  her  mother  had  committed 
some  unpardonable  sin.  But  it  later 
develops  that  her  mother's  only  sin  was 
that  of  marrying  twice,  which  the  aunt 
could  not  forgive. 

The  presentation  of  the  story  has 
been  done  in  so  leisurely  a  way  that  it 
has  a  rather  drawn-out  effect,  yet  there 
is  no  time  that  it  is  not  interesting  and 
in  good  continuity.  It  is  lacking  in  any 
particular  effect,  but  has  moments  of 
high  interest,  and  certain  of  the  comedy 
touches  are  excellent.  Willard  Louis 
does  much  with  his  opportunities  in  por- 
traying the  unwelcome  and  portly  suitor, 
Joseph  Fleming. 

Cast. 

Elena  Evans    Mae   Murray 

Aunt   Alvira  Evans Martha  Mattox 

Harvey  Presby   Frank  Elliott 

Van  Presby,  his  nephew.  ..  .Ralph  Graves 
Edith   Presby,   Van's  mother 

Clarissa  Selwynne 

Joseph  Fleming   Williard  Louis 

The  Gardner J.  Edwin  Brown 

Story  by  Lome  H.  Fontaine  and  Katherine 

L.   Robbins. 

Scenario  by  Harvey  Thew. 

Directed  by  Robert  Z.  Leonard. 

The    Story. 

Elena  Evans,  the  heroine,  is  a  young  girl 
reared  under  the  close  scrutiny  of  her 
Aunt  Alvira.  The  latter  chances  upon  the 
girl  one  day  indulging  in  a  harmless 
•flirtation  with  a  youth,  over  one  of  the 
garden  walls.  She  reprimands  Elena  se- 
verely, but  the  latter  goes  out  one  even- 
ing to  a  picture  show  with  her  admirer, 
Van  Presby.  The  aunt  later  catches  the 
young  man  in  the  house  and  insists  that 
he  marry  the  girl,  taking  the  quixotic  at- 
titude that  her  honor  had  been  compro- 
mised. 

Van's  uncle,  Harvey  Presby,  prevents 
this  hurried  match,  and  takes  the  girl  to 
the  home  of  Van's  mother,  Edith  Presby. 
Mrs.  Presby  receives  the  girl  and  packs 
Van  off  to  college.  Later  she  finds  that 
Uncle  Harvey  has  developed  a  strong  in- 
terest in  the  girl  and  lays  plans  to  marry 
her  off  to  a  portly  man,  named  Joseph 
Fleming,  as  she  herself  is  in  love  with 
Uncle  Harvey.  On  the  evening  of  the 
proposed  wedding,  Elena  suddenly  rebels 
and  refuses  to  marry  Fleming.  Van  has 
returned  from  college  and  tries  to  take 
advantage  of  the  girl,  but  Uncle  Harvey 
again  comes  to  the  rescue  and  marries 
her  himself. 

Publicity   Points:      This   is   a   thoroughly 
beautiful  subject  in  the  manner  of  settings 
and    photography.      There     is     scarcely    a 
scene  in  it  which  is  not  above  the  ordinary. 
Program    and   Advertising   Phrases:    Espe- 
cially      Beautiful       Scenery       Frames 
Gripping     Photoplot     of     More     Than 
Usual  Interest. 
Mae  Murray,  the  "Girl  from  the  Follies," 
Star    of    Another    Interesting    Photo- 
play. 
Comedy   Element   Makes   Particular   Ap- 
peal   in    Newest    Mae    Murray    Photo- 
play. 
Quality    Entertainment    Found    in    Clev- 
erest of  Photoplays. 
Advertising-  Angles:     Play  up  Mae  Mur- 
ray and  start  an  interest  campaign  in   the 
Scarlet     Strain,     asking    what    the    strain 
was    and     what     frightful     thing     Elena's 
mother  had  done.    Do  not  reveal  the  secret, 
but  lead  them  to  guess  all  sorts  of  things 
and  defy  them  to  arrive  at  the  real  facts. 
Arrange    a    photo    or    lithograph    of    Miss 
Murray  in  the  lobby  with  a  red  light  up- 
on it,  and  letter  the  card  "She  was  under 


the  Scarlet  Shadow.  What  do  you  sup- 
pose that  Crimson  Affliction  was?  You 
can't  guess.  See  the  picture  to  find  out." 
Advertising  Aids:  One  design  each  one, 
three  and  six-sheets.  Stock  one-sheet  of 
star.  Colored  and  black-and-white,  lobby 
displays.  Slide.  Heralds.  Players'  cuts 
in  three  sizes.  Scene  cuts  one  and  two 
columns    wide.      Press    book. 


4  K.  W.  Electric  Generating  Set. 

60  or  110  volts  for  stationary  or  portable 
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ing. Smooth,  steady  current,  no  flicker. 
Portable  type  with  cooling  radiator  all 
self-contained. 

Send   for   Bulletin  No.  2* 

Universal    Motor    Co. 

OSHEOSH,    WISC. 


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ATION OF  GREAT  BRITAIN  &  IRELAND.  LTD. 


"HELL    ROARIN'    REFORM." 

Tom    Mix,    the    Fox    Cowboy   Star,   Stirs 

Stunts    and    Laughter    Into    a    Lively 

Drama   of   the   West. 

Reviewed  by  Edward  Weitzel. 

ONE  thing  is  evident  in  "Hell  Roarin' 
Reform"— if  Tom  Mix  is  a  true 
representative  of  the  cowboy  the 
rest  of  the  gang  are  a  hard  riding,  death 
defying,  love  making  and  all-round  en- 
tertaining lot.  To  watch  Tom  lift  him- 
self into  the  saddle  is  a  pretty  sight  to 
see.  And  after  he  gets  on  his  horse 
there  are  more  pretty  sights,  also  some 
that  are  thrilling.  In  the  present  pic- 
ture he  rides  his  mount  all  over  town, 
and  in  and  out  of  the  buildings.  When 
he  tires  of  this  he  rides  around  on  the 
roofs  and  ends  by  going  through  one 
roof  and  breaking  up  a  bunch  of  outlaws 
who  have  pulled  down  a  church  when 
he  was  "spelling"  the  regular  minister 
who  had  been  chased  out  of  town  by  this 
same  collection  of  the  ungodly.  Tom's 
attempts  at  preaching  are  not  much  of 
a  success  until  he  gives  out  a  hymn  and 
the  congregation  is  asked  to  join  in 
singing  the  appropriate  number,  "Where 
Do  We  Go  from  Here?" 

"Hell  Roarin'  Reform'"  is  written  and 
acted  in  a  spirit  of  broad  comedy  and 
wild  adventure  and  could  take  for  its 
motto:  Everything  goes,  if  it's  funny 
or  means  risking  a  fellow's  neck.  There 
is  a  real  love  interest,  real  thrills  and 
real  entertainment  in  the  picture.  Tom's 
first  stunt  is  good  enough  for  the  finish 
of  the  average  cowboy  romance,  and 
the  screen  story  beats  the  old  time  dime 
novel  all  hollow.  The  star  has  been 
given  the  proper  settings  for  the  tale, 
and  is  ably  supported  by  Kathleen  Con- 
nors as  the  pretty  girl  whose  heart  he 
wins. 

Cast. 

Tim    Tom  Mix 

Doris  Jenkins    Kathleen    Connors 

Jenkins,   her  father George  Berrell 

Minister  b.  M.  Turner 

Baxter Jack  Curtis 

Bartender    Cupid   Morgan 

Story    by    Joseph    Roach. 

Scenario    by    Charles    Kenyon. 

Direction    by    Edward    LeSaint. 

The  Story. 

The  cowboy  hero  of  "Hell  Roarin'  Re- 
form" is  a  playful  young  chap,  named 
Tim,  who  stirs  up  so  much  cheerful  ex- 
citement in  the  town  of  Elkburg  that  the 
citizens  take  up  a  collection  for  the  Bel- 
gian Babies'  Milk  Fund  and  appoint'  Tim 
to  convey  the  money  to  the  postoffice, 
which  is  a  ride  of  some  ninety-five  miles. 
The  messenger  is  robbed  by  bandits  but 
he  turns  the  tables  on  them  when  he  sees 
them  rob  the  stage  coach.  He  drives  them 
off  by  a  trick,  and  rescues  Doris  Jenkins, 
the  heroine,  after  the  horses  run  away 
with  the  coach.  These  events  are  merely 
a  sort  of  warming  up  process  for  Tim. 
The  real  doings  commence  when  he  hits 
the  tough  town  of  Tarantula,  the  home 
of  Miss  Jenkins,  and  the  headquarters  of 
the   bandits. 

The  leader  of  this  gang  is  the  sheriff 
of  the  town.  He  has  had  the  only  minister 
frightened  away.  Tim  knows  of  the  mat- 
ter and  takes  the  preacher's  place.  Find- 
ing they  cannot  get  rid  of  him,  the  out- 
laws pull  the  church  down  over  his  hear}. 
Tim    forgets    his    meek    and    lowly    callin  .. 


1246 


THE     MOVING     PICTURE    WORLD 


March  1,  1919 


and  starts  in  to  get  even.  Then  follows 
a  series  of  stunts  on  horseback  and  other 
dare-devil  acts  that  would  put  Tom  Mix 
in  a  class  by  himself  if  he  hadn't  put 
himself  there  long  before.  The  gang  gets 
all  that  is  coming  to  it,  the  real  minister 
returns  and  marries  Tim  and  Doris. 
Publicity  Points. 
Pulling  a  church  down  on  top  of  the 
preacher,  and  riding  a  horse  up  the  stairs 
in  front  of  a  three-story  building,  leap- 
ing him  over  to  the  roof  of  the  next  build- 
ing and  then  going  through  the  roof  are 
a  part  of  the  thrills  in  "Hell  Roarin'  Re- 
form." 

Program   and   Advertising  Phrases:      Tom 

Mix  Comes  Again   With  One  of  Those 

Wild    Riding,    Hard    Hitting,    Straight 

Shooting    Pictures. 

Tom    Mix,    Smart    Man    of    the    Screen, 

Shoots,   Rides  and  Hits  Out   From  the 

Shoulder    in    Snappy    Film. 

Screen    Star    Blessed    With    Youth    and 

Vigor  Leaps,  Shoots,  Fights  and  Does 

Other   Lively   Things   in   Snappy   Film. 

Tom    Mix    Puts    the    Joy    of    Youth    and 

Vigor  Into  Newest  Film. 
Advertising  Angles:  Play  up  Mix  in 
connection  with  the  story.  Tell  that  he 
is  seen  as  a  cowboy  who  gets  sore  on  a 
town  when  its  inhabitants  rob  him  of  the 
money  he  is  taking  to  the  post  office  for 
the  Belgian  Babies  and  so  he  cleans  up  the 
town.  Use  such  lines  as  "As  a  minister 
he  was  about  the  best  bad  man  in  the 
country  and  he  took  the  sting  out  of 
Tarantula."  All  that  is  necessary  in  most 
instances  is  to  assure  your  patrons  that 
Mix  has  a  fast  moving  vehicle,  but  be  sure 
that   everyone  is   told   that  fact. 

Advertising  Aids:  One,  three  and  six 
sheets,  two  styles  of  each.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28'.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  are  made  on  special  order  at  rate  of 
20  cents  per  column;  mats  and  press 
sheets  are  mailed  gratis). 
Released  February  16. 


COMMENTS 


Pathe  Exchange,  Inc. 

ON  THE  FIRE,  (Rolin),  February  23. — 
This  is  a  one-reel  comedy  featuring  Harold 
Lloyd  as  a  chef  with  certain  devices  for 
labor  saving.  His  manner  of  serving  up 
i  dinner  is  very  funny;  also  his  efforts  to 
catch  a  live  fish  from  the  hotel  fountain 
for  dinner.  Harry  Pollard  and  Bebe 
Daniels  are  in  the  assisting  cast. 

HOOT  MON!  (Rolin),  March  2. — A  knock- 
out comic  featuring  Stan  Laurel  and  a 
large  cast.  The  scenes  are  laid  in  Scot- 
land and  the  characters  are  all  carefully 
costumed.  Stan  appears  as  an  American 
who  has  purchased  an  inn.  Some  of  the 
incidents  are  amusing,  though  there  is 
not  a  great  deal  of  plot.  The  character- 
izations are  the  strongest  feature  of  this. 

MESHES  OF  EVIL,  (Pathe),  February 
16. — Episode  No.  7  of  "The  Lightning 
Raider."  Pearl  escapes  from  Wu  Fang 
and  the  gang  with  the  ebony  block.  She 
and  Tom  find  in  it  directions  to  go  to 
Caluchi  Cave,  which  is  in  Brazil.  The 
chief  excitement  of  the  number  is  found 
in  the  efforts  of  Wu's  men  to  get  infor- 
mation regarding  their  plans.  Tom,  who 
is    still    injured,    fights    a    whole    band    of 


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strictly  impartial  criticisms  of  all  films, 
read 

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Per  M. 

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AUTHORS 

Recognized  photoplay  and  Action  writer* 
may  place  their  synopses  with  our  Manu- 
script Sales  Department  for  submission  by 
personal  representation  to  the  producers  of 
Southern  California.    Commission  basis. 

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petent constructive  advice  and  help 
through  the  Palmer  Plan  and  Advisory 
Bureau.  Write  for  our  free  explanatory 
booklet. 

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695  I.  W.   Hellman   Bldg.  LOS  ANGELES.  CAL. 


men  with  one  free  arm.  The  number 
closes  with  all  hands  starting  for  Brazil. 
THE  CAVE  OF  DREAD,  (Pathe),  Feb- 
ruary 23. — Episode  No.  8  of  "The  Light- 
ning Raider."  Some  excellent  settings, 
picturing  the  heart  of  the  Brazilian  wilder- 
ness, give  this  instalment  a  wierd  and 
impressive  atmosphere.  The  experiences 
of  Lightning  and  Tom  in  the  Cave  of 
Caluchi,  where  they  again  meet  Wu  Fang, 
are  one  of  the  strongest  features  thus 
far  shown.  The  number  closes  with  all 
hands  back  in  New  York,  where  Wu  in- 
terrupts the  marriage  of  Tom  and  Light- 
ning. 


Universal  Film  Company. 

HEARST  NEWS,  NO.  4.  (Universal),  Jan. 
21. — A  big  feature  of  this  subject  is  a 
picturing  of  the  new  type  of  submarine 
being  added  to  the  American  navy,  which 
is  better  than  anything  Germany  built. 
Scenes  from  Camp  Merritt,  the  return  of 
the  Black  Hawk  division  to  Chicago  and 
numerous   other   features  are   included. 

TAPERING  FINGERS  (Western),  Feb. 
15. — This  is  the  best  two-reel  Western 
shown  in  some  time.  Gertrude  Astor  di- 
vides the  honors  with  an  interesting  new- 
comer, Fritzi  Ridgway,  who  is  given  her 
first  chance  at  a  leading  role,  which  she 
handles  very  well.  The  story  itself  is 
free  from  the  obvious  and  holds  the  inter- 
est much  better  than  the  average. 

MIXED  WIVES  (Nestor)',  Feb.  10. — A 
comedy  number  of  the  knockabout  type 
featuring  Wm.  Franey,  Milburne  Moranti, 
Elsie  Cort  and  Beulah  Lewis.  Most  of 
the  scenes  occur  at  a  beach  resort,  where 
the  men  unwittingly  trade  wives.  The 
scenes  contain  a  fair  amount  of  amuse- 
ment,  though   there   is   no   particular   plot. 

CURRENT  EVENTS,  NO.  4,  (Universal), 
Jan.  26. — This  pictures  the  departure  of 
French  troops  for  Siberia,  winter  sports 
at  Lake  Placid,  a  day  with  the  doughboy 
in  France,  President  Wilson  in  Italy  and 
other  features.  A  cartoon  by  Harry. 
Murphy   closes    the   number. 

DIONS  AND  LADIES,  (L-KO),  Feb.  26. 
— A  fractious  automobile  plays  an  amus- 
ing part  in  the  opening  scenes  of  this 
knockabout  number.  There  is  scarcely  a 
trace  of  plot,  but  some  of  the  incidents 
are  laughable.  Animals  and  birds  appear 
frequently,  and  the  principal  human  char- 
acters all  dive  into  the  ocean  at  the  close. 
The    offering   strikes   a   good   average. 


Vitagraph. 

THE  MAN  OF  MIGHT,  No.  4. — "The 
Gripping  Hand"  is  the  title  of  this  epi- 
sode in  which  the  mystery  of  what  hap- 
pened to  those  in  the  dynamite  infected 
cabin  at  the  close  of  the  last  episode,  is 
cleared  up.  Scarface  obtains  a  piece  of 
the  flag  from  Buck  Stebbins  under  false 
pretenses  and  also  divulges  the  seeret  of 
the  whereabouts  of  another  piece  which 
is  in  the  possession  of  Chu  Chen  Ling  in 
San  Francisco.  A  thrilling  series  of 
scenes  are  staged  in  the  chinaman's  shop 
which  ends  with  the  gripping  of  Polly  by 
mysterious  arms  as  she  holds  the  gang 
at    bay    with    a    pistol. 


lransVferleK 


Automatically  supplies  only  such  voltage  as 

arc  requires.   No  waste  of  current  in  ballast. 

HERTNER    ELECTRIC    CO. 

West   114th   Street,   Cleveland,  Ohio 


Watch  for 
coming  announcement 


of 


SESSUE    HAYAKAWA 
PRODUCTIONS 

Haworth  Pictures  Corporation 

H.   W.   Hellman  Bids-,  Los  Angeles,  Cal. 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1247 


iiiiiiimi 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


List  of  Current  Film  Release  Dates 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiira 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


General  Film  Company,  Inc. 


9CRANTONIA  FILM   COMPANY. 

{Featuring  Charlie  Fang.) 
Parson   Pepp    (One   Reel — Comedy). 
Fang's  Fate  and  Fortune   (One  Reel — Comedy). 

OFFICIAL.   WAR   PICTURES. 

(Committee  on  Publio  Information.) 
Our  Bridge  of  Ships  (Two  Reels). 

AMERICAN   RED   CROSS. 

(One-Reel  Patriotic  Films.) 

First  Aid  on  the  Plave   (One  Part — Patriotic). 

Rebuilding  Broken  Lliei  (One  Part — Patri- 
otic). 

The  Kiddles  of  No  Man's  Land  (One  Part— Pa- 
triotic). 

Victorious  Serbia  (One  Part — Patriotic). 

A  Helping  Hand  in  Sicily  (One  Part^Patrtotle) . 

Homeward  Bound. 

New  Faces  for  Old. 

Russia  a  World  Problem. 

COSMOFOTOFILM. 

I  Believe  (Six  Parts — Drama). 

AMERICAN    FEATURE    FILM    CORP. 

hearts  of  Lots   (Six   Parts — Drama). 

HAXWELL    PRODUCTIONS. 

The  Married  Virgin   (Six  Parts — Drama). 


Exhibitors-Mutual 


STRAND. 

(One-Reel   Comedies.) 

Jan.  26 — Easy   Payments. 

Feb.     2 — How  to  Be  Happy  Though  Married. 

Feb.     9 — Merely   Marrying  Mary. 

Feb.  16 — Almost  a  Hero. 

Feb.  23— Their  Baby. 

Mar.    2 — The  Wigwag  System. 

FEATURES. 

Jan.  19 — Bonds    of    Honor    (Sessue    Hayakawa — 

Five  Parts). 
Jan. — Hoop-La    (Billy  Rhodes). 
Jan. — The  Eleventh   Commandment   (Ralph  Ince 

Production. 
Feb. — Long  Lane's  Turning. 
Feb. — A    Trick    of    Fate    (Bessie    Barriscale). 
Feb. — Shadows. 

Feb. — What  Every  Woman  Wants. 
Feb. — The  Prodigal   Liar   (William   Desmond). 
Feb. — Martin  Johnson's  "Cannibals  of  the  South 

Seas"   (Final  Installment). 
Mar. — A  Heart  in  Pawn   (Sessue  Hayakawa). 
Mar.— The  Lamb  and  the  Lion    (Billie  Rhodes). 

OUTDOOR  SUBJECTS. 

Dec.     8— A  Maori  Romance. 

Jan.     5 — Teetotalers,  Tea  and  Totem  Poles. 

Jan.  12 — Oeesers  and  Geysers. 


RELEASES    FOR    WEEK    OF  JAN.   26. 

A  Vagabond  of  Romance  (Henri  Kraus — Four 
Parts — Drama). 

The  Lighting  Raider  (Episode  No.  4,  "Through 
Doors  of  Steel" — Two  Parts — Drama — 
Astra). 

Going!  Going!  Gone!  (Harold  Lloyd— Comedy— 
Rolln). 

Official  War  Review  No.  31    (Topical). 

Pathe  News  No.  10  (Topical). 

Pathe  News  No.  11   (Topical). 

RELEASES  FOR  WEEK  OF  FEB.  2. 
The  Lightning  Raider  (Episode  No.  5,  "The  Brass 
Key"— Two  Parts— Drama— Astra). 


The  Terror  of  the  Range  (Episode  No.  1,  "Prowl- 
ers of  the  Night"— Two  Parts — Drama — 
Dlando). 

Hustling  for  Health  (Stan  Laurel — Comedy — 
Rolin). 

Pathe  Review  No.  2   (Educational). 

Official  War  Review  No.  33   (Topical). 

Pathe  News  No.  12   (Topical). 

Pathe  News  No.  13  (Topical). 

RELEASES  FOR  WEEK   OF  FEB.  9. 

Todd  of  the  Times   (Frank  Keenan). 

The  Lightning  Raider  (Episode  No.  6,  "The  Mys- 
tic Box" — Two  Parts — Drama — Astra). 

The  Terror  of  the  Range  (Episode  No.  8,  "The 
Hidden  Chart" — Two  Parts — Drama — Dl- 
ando). 

Ask  Father  (Rolln  Comedy — Harold  '  >oyd — One 
Reel). 

The  Story  of  the  Orange  (One  Reel  Educational — 
Leggett  Gruen). 

Pathe  News  No.  14   (One  Reel— Topical). 

Pathe  News  No.  15  (One  Reel — Topical). 

RELEASES   FOR  WEEK   OF  FEB.   16. 

The  Lightning  Raider  (Episode  No.  7,  "Meshes 
of   Evil" — Two   Parts — Drama — Astra). 

The  Terror  of  the  Range  (Episode  No.  3,  "The 
Chasm  of  Fear" — Two  Parts — Drama — 
Diando). 

Toto's   Troubles    (Toto-Comedy — Rolin). 

Pathe  Review  No.  3   (Educational). 

Pathe  News  No.  16  (Topical). 

Pathe  News  No.  17  (Topical). 

RELEASES   FOR  WEEK    OF   FEB.   23. 

The    Old    Maid's    Baby     (Marie    Osborne — Five 

Parts — Comedy — Diando). 
The    Lightning    Raider    (Episode    No.    8,    "The 

Cave  of  Bread" — Two  Parts — Drama — Astra). 
The  Terror  of  the  Range  (Episode  No.  4,  "The 

Midnight        Raid" — Two        Parts — drama — 

Diando). 
On    the    Fire     (Rolin    Comedy — Harold    Lloyd — 

One  Reel). 
Pathe   News   No.   18    (Topical — One  Reel). 
Pathe  News  No.  19  (Topical — One  Reel). 

RELEASES    FOR    WEEK    OF    MAR.   2. 

Common    Clay     (Fannie    Ward — Seven    Parts — 

Drama — Astra ) . 
The  Lightning   Raider    (Episode  No.  9,   "Falsely 

Accused" — Two  Parts — Drama — Astra). 
The   Terror   of   the    Range    (Episode   No.   5,    "A 

Threat  from  the  Past" — Three  Parts — Drama 

— Diando). 
Hoot    Man    (Star    Laurel — One    Reel — Comedy — 

Rolln). 
Pathe  News  No.  20  (Topical). 
Pathe  News  No.  21   (Topical). 

RELEASES  FOR  THE  WEEK  OF  MAR.  9. 

Carolyn  of  the  Corners  (Bessie  Love).      * 

The    Lightning    Raider    (Episode    No.    10,    "The 

Baited  Trap" — Two  Parts — Drama — Astra). 
The     Terror    of     the    Range     (Episode     No.     6, 

"Tangled     Tales"  —  Two     Parts  —  Drama  — 

Diando). 
I'm  on   My   Way    (Rolln   Comedy — Harold  Lloyd 

—One  Reel). 
Pathe  News  No.  22   (Topical). 
Pathe  News  No.  23  (Topical). 

AMERICAN   FILM   COMPANY. 
(Released   by   Pathe.) 

Wives  and  Other  Wives   (Mary  Miles  Mlnter). 

Fair  Enough  (Marguerite  Fisher). 

When  a  Man  Rides  Alone  (William  RusselM 

Feb.  2 — The  Amazing  Impostor  (Mary  Miles 
Mlnter). 

Feb.  16 — Molly  of  the  Follies  (Margarita 
Fisher >. 

Mar.  2— Where  the  West  Begins  (William  Rus- 
sell). 

W.    W.    HODKINSON. 
(Released  Through  Pathe.) 

Jan.  27 — Fighting  Through  (E.  K.  Lincoln— Six 
Parts — Drama — Cabanna ) . 

Feb.  10 — Come  Again,  Smith  (J.  Warren  Kerri. 
gan — Comedy). 

Feb.  24 — The  I.ove  Hunger  (Lillian  Walker). 

Mar.  10 — The  Forfeit    (House  Peters). 

Mar.  24 — The  End  of  the  Game  (J.  W.  Kerri- 
gan). 

Made    In    America. 

Ashley  Miller  Productions — One  Reel — Patriotic. 
Feb.  16 — No.  1,  "Made  in  America." 


Feb.  24 — No.  2,  "Nine  Million  Answer." 

Mar.     2— No.  3,   "The  Rookie." 

Mar.  10— No.  4,  "Victory  Army  in  the  Making." 

Mar.  17— No.  5,   "Building   the    Soldier." 

Mar.  24— No.  6,   "The  Hated  K.  P." 

Mar.  31 — No.  7,   "Overseas  to  Victory." 

Apr.     7 — No.  8,   "Forward — Always   Forward." 


Fox  Film  Corporation 


BIG    TIME    PICTURES. 

Why  I  Would  Not  Marry. 

Queen  of  the  Sea   (Annete  Kellerman). 

The  Land  of  the  Free. 

The   Prussian   Cur. 

STANDARD    PICTURES. 

Feb.    9 — Every  Mother's  Son. 

Feb.  23— The  Man  Hunter  (William  Farnum— 
Six  Parts). 

Mar.     9 — When  Men  Desire   (Theda  Bara). 

Mar.  23 — Thou  Shalt  Not  (Evelyn  Nesbit). 

April  6 — Wolves  of  the  Night  (William  Far- 
num). 

April  20— The  Siren's  Song  (Theda  Bara). 

EXCEL  PICTURES. 

Feb.     9 — The  Love  Auction   (Virginia  Pearson — 

Five  Parts). 
Feb.  23 — Smiles   (Jane  and  Katherine  Lee). 
Mar.     9 — Gambling        in        Souls        (Madelaine 

Travers). 
Mar.    23 — The   Unkissed   Bride    (^eggy   Hyland). 
April     6 — Married   in   Haste    (Albert  Ray). 


VICTORY   PICTURES. 

Feb.     2 — Luck  and  Pluck   (George  Walsh). 

Feb.  16 — Hell  Roarin'  Reform  (Tom  Mix). 

Mar.  2 — The  Forbidden  Room  (Gladys  Brock- 
well — Five  Parts). 

Mar.  16 — Never  Say  Quit  (George  Walsh). 

Mar.  30— Fighting  for  Gold  (Tom  Mix— Five 
Parts). 

April  13— Pitfalls  of  New  York  (Gladys  Brock- 
well). 

April  27— Help!    Help!   Police!    (George  Walsh). 

SUNSHINE  &  FOX-LEHRMAN  COMEDIES 

Jan.  26 — Oh,  What  a  Knight  (Two  Parts). 
Feb.     9 — A     Roman     Cowboy     (Tom     Mix — Two 

Parts). 
Feb.  23 — His  Musical   Sneeze. 
Mar.  29 — Six     Cylinder     Love     (Tom    Mix — Two 

Parts). 
Mar.  23 — Money  Talks. 
April     6 — Tom   and  Jerry   Mix    (Tom   Mix — Two 

Parts). 
April  20 — The   House   of   Terrible   Scandal    (Two 

Parts). 
May    4 — A  Lady  Bell-Hop's  Secret  (Two  Parts). 

MUTT  «fc  JEFF  ANIMATED  CARTOONS. 

Feb.     2 — Landing  an  Heiress. 

Feb.     9 — The  Bearded  Lady. 

Feb.   16 — 5.000  Miles  on  a  Gallon  of  Gas. 

Feb.  25 — The  Pousse   Cafe. 

Mar.     2 — Fireman  Save  My  Child. 

Mar.     9 — Wild  Waves  and  Angry  Women. 

Mar.  16 — William  Hohenzollern,  Sausage  Maker. 

THE  GREAT    NINE. 

Jan.  12 — The  Regeneration  (All-Star). 

Jan.  lit — The  Broken  Law   (William  Farnum). 

Jan.  26 — Under  Two  Flags    (Theda  Bara). 

Feb.     2— Infidelity   (All-Star). 

Feb.     9 — The      Soul      of      Broadwav       (Valesk* 

Suratt). 
Feb.  16 — The  Darling  of  Paris (  Theda  Bara). 
Feb.  23 — Hoodman    Blind    (William    Farnum) 

PRODUCTIONS    EXTRAORDINARY. 

Salome  (Theda  Bara— Eight  Parts). 
Cleopatra  (Theda  Bara— Eight  Parts). 
Les  Miserables   (William  Farnum). 


1248 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


tpniiiii 


List  of  Current  Film  Release  Dates 


Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


Metro  Pictures  Corporation. 


METRO  ALL-STAR  SERIES. 

Dec.  23 — A  Poor  Rich  Man  (Bushman  and  Bayne 
— Five  Parte — Drama). 

Dec.  30 — Her  Inspiration  (May  Allison — Five 
Parts — Drama). 

Jan.  6 — The  Gold  Cure  (Viola  Dana — Fire 
Parte). 

Jan.  13 — The  Spender  (Bert  Lytell — Five  Parte). 

Jan.  20 — The  Divorcee  (Ethel  Barrymore — Five 
Parts). 

Jan.  27 — In  for  Thirty  Days  (May  Allison — Fire 
Parte). 

Feb.    3— Faith   (Bert  Lytell). 

Feb.  10— As  the  Sun  Went  Down  (Edith  Storey). 

Feb.  17 — Johnny  on  the  Spot  (Hale  Hamilton). 

Feb.  24 — Peggy  Does  Her  Darndest  (May  Alli- 
son). 

SCREEN    CLASSICS,    INC.,    SPECIALS. 

To  Hell  With  the  Kaiser   (Laurence  Grant  and 

Olive  Tell — Seven  Parte — Drama). 
Pals  First   (Harold  Lock  wood — Six  Parts— Dr.) 
The  Great  Victory,   Wilson  or  the  Kaiser,   The 

Fall  of  the  Hohenzollerns. 
Why    Germany    Must   Pay    (All    Star    Cast — Six 

Parts). 
The    Great     Romance     (Harold     Lockwood — Six 
Parts). 

NAZIMOVA    PRODUCTIONS. 

Revelation    (Seven   Parts — Drama). 
Toys  of  Fate  (Seven  Parts — Drama). 
Eye  for  Eye   (Seven  Parte — Drama). 

Out  of  the  Fog  (Seven  Parts). 


Triangle  Film  Corporation. 


Dates    and     Tit  lea    of    Trl  angle     Releaaoa 
Subject    to    Change    Without    Notice 

TRIANGLE  PRODUCTIONS. 

Dec.  15 — Irish  Eyes  (Pauline  Starke — Five  Parte 
— Drama). 

Dec.  22 — Crown  Jewels  (Claire  Anderson — Five 
'  Parte — Drama). 

Dec.  29 — Wife  or  Country  (Gloria  Swanson — 
Five  Parts — Drama). 

Jan.  26 — Unto  the  End   (Crane  Wilbur). 

Feb.     2 — Restless  Souls  (Alma  Rubens). 

Feb.     9 — Secret  Marriage    (Mary  MacLaren). 

Feb.  16— Child  of  M'Sieu  (Baby  Marie  Os- 
borne). 

Feb.  23 — Breezy  Jim  (Crane  Wilbur). 


Vitagraph 


VITAGRAPH  FEATURES. 

Miss  Ambition   (Corinne  Griffith — Five  Parts). 

The  Dawn  of  Understanding  (Bessie  Love — Five 
Parts). 

The  Man  Who  Wouldn't  Tell  (Earle  Williams — 
Five  Parte). 

The  Beloved  Impostor  (Gladys  Leslie — Five 
Parts). 

Hoarded  Assets   (Harry  T.  Morey — Five  Parte). 

The  Captain's  Captain  (Alice  Joyce — Five  Parts). 

The  Adventure  Shop  (Corinne  Griffith — Five 
Parts). 

Jan.  27 — The  Enchanted  Barn  (Bessie  Love- 
Five  Parte). 

Feb.  3 — The  Highest  Trump  (Earle  Williams — 
Five  Parte). 

Feb.  10— Fortune's  Child  (Gladys  Leslie— Five 
Parts). 

Feb.  17. — Silent  Strength   (Harry  T.  Morey). 

Feb.  24- — The  Lion  and  the  Mouse  (Alice  Joyce — 
Special). 

Mar.     3 — The  Girl  Problem   (Corlnnj  Griffith). 

Mar.  10. — The  Wishing  Ring  Man  (Bessie 
Love). 

Mar.  17 — A  Gentleman  of  Quality  (Earle  Will- 
iams). 

Mar.  24 — Miss  Dulcle  from  Dixie  (Gladys  Les- 
lie). 

Mar.  31 — Fighting  Destiny   (Harry  T.  Morey). 


BIG  V  COMEDIES. 

Jan.  20 — Traps  and  Tangles    (Two  Parts). 
Jan.  27 — Footballs  and  Fraud  (Two  Parts). 
Feb.     3 — Love  and  Lather  (Two  Parts). 
Feb.  10 — Soapsuds  and  Sapheads  (Two  Parts). 
Feb.  17 — Scamps  and  Scandal  (Two  Parts). 
Feb.  24 — Damsels  and  Dandies  (Two  Parts). 

The  Iron  Teat. 

(Drama — Each   Episode  in  Two  Part* — Featur- 
ing Antonio  Moreno  and  Carol  HaOoway.) 
Dec.  23— In  the  Colls. 
Dec.  30 — The  Red  Mask's  Prey. 
Jan.    6 — No.  12,  "The  Span  of  Terror." 
Jan.  13 — No.  13,  "Hanging  Peril." 
Jan.  20 — No.    14,    "Desperate    Odds." 
Jan.  27— No.    15,    "Riding   with    Death." 

The   Man   of   Might. 

Drama — Fifteen    Episodes — Two    Parts    Each — 
Featuring  Edith  Johnson  and  Joe  Ryan. 


Universal  Film  Mfg.  Co. 


CENTURY    COMEDY. 

(Two-Reel   Comedies.) 

Feb.  12— Behind    the    Front     (Alice    Howell)— 

03589 
Mar.  12— Society  Stuff    (Alice  Howell^03632). 

HEARST  NEWS. 

(One-Reel  News  Weeklies.) 
Jan.  21— No.  4   (Topical)— 03490. 
Jan.  28— No.  5   (Topical)— 03566. 
Feb.     2— No.  6  (Topical)— 03576. 
Feb.  10— No.  7   (Topical)— 03588. 
Feb.  17— No.  8  (Topical)— 03600. 
Feb.  24— Issue  No.  9    (Topical)— 03611. 
Mar.    3— No.   10    (Topical)— 03621. 
Mar.  10— No.  11    (Topical— 03631). 

L-KO. 

(Two-Reel  Comedies.) 

Jan.     8 — Fools     and     Duels     (Ford     Sterling)  — 

03485. 
Jan.  15 — Charlie,  the  Little  Dare  Devil  (Charlie 

from  the  Orient)— 03476. 
Jan.  22— The    Freckled    Fish     (Babe    Hardy)  — 

03491. 
Jan.  29 — It's  a  Bird   (Harry  Mann)— 03571. 
Feb.     5 — Hop,   the  Bell   Hop    (Billy  Armstrong) 

—03577. 
Feb.  19 — Call    the    Cops     (Billie    Armstrong)  — 

03601. 
Feb.  26 — Lions     and     Ladies     (Babe    Hardy)  — 

03612. 
Mar.    5 — A    Rag-Time    Romance     (Two    Parts — 

Comedy— Helen   Lynch )  —03622. 

NESTOR. 

( One-Reel   Comedies. ) 

Jan.  13— Mixed  Nuts  (Molly  Malone)— 03474. 
Jan.  20 — Only     a     Janitor     (Wallace     Beery)  — 

03486. 
Jan.  27 — He  Was   No   Lady    (Bobbie   Vernon) — 

03496. 
Feb.  10— Mixed  Wives  (William  Franey) — 03583. 
Feb.  17— Them  Eyes  (Ben  Wilson)— 03595. 
Feb.  24; — The    Movie   Queen    (Jane    Bernoudy) — 

03606. 
Mar.    3 — A  Poor  Prune   (Sammy  Burns) — 03619. 
Mar.  10— The  Hole  in  the  Wall   ( All-Star) . 

UNIVERSAL  SPECIAL  ATTRACTION. 

Jan.  11 — Rosalind  at  Red  Gate  (Ruth  Stone- 
house — Two    Parte — Drama) — 03467. 

Jan.  13 — After  the  War  (Grace  Cunard). 

Jan.  18 — The  Ghost  Girl  (Donna  Drew — Two 
Parts — Society   Drama) — 03479. 

Jan.  27— Roped  (Harry  Carey)— 03483. 

Feb.  1— Sure-Shot  Morgan  (Harry  Carey — 
03569. 

Feb.  3 — Charlie  in  Turkey  (One- Reel  Car- 
toon)—03572. 

Feb.  8 — A  Proxy  Husband  (Violet  Mersereau 
—Two  Parts)— 03581. 

Feb.  10 — Creaking  Stairs  (Mary  MacLaren— 
Six  Parts)— 03586. 

Feb.  24 — The  Wicked  Darling  (Prlscilla  Dean) 
—03609. 

Mar  10— The  Scarlet  Shadow  (Mae  Murray— Six 
Parts— 03627). 


The  Lure  of  the  Circus. 

Mar.    3 — Episode  No.  16,  "The  Knockout"— 03618. 

UNIVERSAL    SCREEN    MAGAZINE. 

Dec.  28— Issue  No.  98  (Educational)— 03449. 
Jan.  4 — Issue  No.  99  (Educational)— 03460. 
Jan.  11 — Issue  No.  100  (Educational)— 08466. 
Jan.  18 — Issue  No.  ' 
Jan.  24 — Issue  No. 
Jan.  21 — Issue  No. 
Feb.  7 — Issue  No. 
Feb.  14 — Issue  No. 


101  (Educational)— 03478. 

102  (Educational)— 03493. 

103  (Educational)— 03568. 

104  (Educational). 

105  (Educational). 


NEW    SCREEN    MAGAZINE. 


Feb.  21— No.  1 
Feb.  28— No.  2 
Mar.  7— No.  3 
Mar.  12— No.   4 


(Educational )  —03579. 
( Educational )  — 03591. 
( Educational )  —03624. 
( Educational — 03634) . 


Jan. 

20— No. 

10, 

Jan. 

27— No. 

11. 

Feb. 

3— No. 

12, 

Feb. 

10— No. 

13, 

Feb. 

17— No. 

14. 

Feb. 

24— No. 

15, 

Mar. 

3— No. 

16, 

Mar. 

10— No. 

17, 

SCREEN  TELEGRAM. 

Jan.  30 — Issue  No.  5  (Topical)— 03567. 
Feb.  5 — Issue  No.  6  (Topical)— 03678. 
Feb.  13— Issue  No.  7  (Topical)— 03590. 
Feb.  20— Issue  No.  8  (Topical)— 03602. 
Feb.  26— Issue  No.  9  (Topical)— 03613. 
Mar.  5— No.  10  (Topical)— 03623. 
Mar.  12— Issue  No.  11   (Topical— 03633). 


UNIVERSAL    SPECIAL    FEATURE. 
The  Lure  of  the  Clrcua. 

Drama — Each  Episode  in  Two  Parts — Eddie  Foil 
Featured. 

"A  Shot  for  Life"— 03489. 
"The  Dagger" — 03500. 
"A  Strange  Escape"— 03675. 
"The  Plunge  for  Life"— 03687. 
"Flames"— 03598. 
"The  Stolen  Record" — 03610. 
"The  Knockout    (03618). 
"A  Race  with  Time"  (03628). 

The  Red  Glove. 

(Drama — Each    Episode    in    Two    Part* — Marie 
Walcamp  Features.) 

Feb.  17— No.  1,  "The  Pool  of  Mystery"— 03599. 

CURRENT  EVENTS. 

Jan.  26— Issue  No.  4    (Topical) — 03495. 
Feb.     2 — Issue  No.   5    (Topical) — 03570. 
Feb.     7— Issue  No.  6  (Topical)— 03580. 
Feb.  14 — Issue  No.  7    (Topical)— 03592. 
Feb.  21— Issue  No.  8    (Topical)— 03604. 
Feb.  28 — Issue  No.  9    (Topical) — 03615. 
Mar.    7— No.   10    (Topical)— 03625. 
Mar.  12— Issue  No.  11   (Topical— 03635). 


STAR  COMEDIES. 

(One-Reel  Comedies,  featuring  Eddie  Lyons  and 
Lee  Moran.) 

Jan.      5 — Straight  Crooks — 03463. 

Jan.  12 — How's  Your  Husband? — 03471. 

Jan.  20— Sing,  Rosa,  Sing— 03487. 

Jan.  27— Marry  My  Wife— 03497. 

Feb.     3 — Kitchen  Police — 03573. 

Feb.  10— Up  the  Flue — 03584. 

Feb.  17— His  Body  for  Rent— 03598. 

Feb.  24 — Mixed    Tales — 03607. 

Mar.    3— Oh  !  Ethel  !— 03620. 

Mar.  10— Chicken  a  la  King   (03630). 

WESTERN  AND  RAILROAD  DRAMAS. 

(Two  Reels  Each.) 

Jan.     8— A  Kaiser  There  Was— 03442. 

Jan.  25 — The  Border  Terror  (Tvette  Mitchell)— 
03494. 

Feb.  15 — Tapering  Fingers  (Fritzi  Ridgeway)— 
03593. 

Feb  22 — Raiders  of  the  Range  (J.  Warren  Ker- 
rigan)—03605. 

Mar.    1— Riding  Wild  (Helen  Gibson)— 03616. 

Mar  8— The  Crooked  Coin  (Pete  Morrison)  — 
03626. 

Mar  15 — The  Black-Horse  Bandit  (Helen  Gib- 
son—03636). 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1249 


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CLASSI Fl ED 

3f    PER     WORD     FOR     SITUATIONS 
v    WANTED    AND    HELP    WANTED 

MINIMUM,    $0.50 

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ADVERTISEMENTS 

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MTNIMUM,    $1.00 

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SITUATIONS  WANTED. 

MUSICAL  DIRECTOR  at  liberty.  Highly 
recommended  for  first  class  picture  theatre  work. 
Exceptional  library.  Address  Symphony,  c/o 
M.  P.   World,   N.   Y.   City. 

MOTION  PICTURE  ORGANIST  and  recitalist, 
young  woman,  open  for  theatre  engagement. 
Highly  efficient,  experienced,  steady  and  reliable ; 
large  repertoire.  Only  first  class  offer  con- 
sidered. Address  Pipe  Organist,  c/o  M.  P. 
World,   N.   Y.   City. 

MANAGER  AT  LIBERTY,  twelve  years'  ex- 
perience, knows  business  thoroughly ;  never 
handled  a  failure,  can  increase  your  receipts, 
expert  on  projection,  handle  one  or  circuit  of 
houses.  Best  reference,  go  anywhere.  Address 
Expert,   care  M.   P.   World,  N.   Y.   City. 

CAMERAMAN  with  Pathe  outfit  at  liberty. 
Ten  Years'  experience  in  studio,  educational  and 
industrial  work  ;  go  anywhere.  A.  R.  Mariner, 
145  W.  84th  St.,  N.  Y.  City. 


HELP   WANTED. 

WANTED — To  get  in  communication  with  a 
director-camera  man,  competent  to  take  charge 
of  the  production  of  high  class  six  reel  features. 
State  in  first  letter  some  of  your  productions 
and  salary  expected.  Address  Liberty  Feature 
Film  Co.,   Inc.,  Shreveport,  La. 

EXCHANGE  MANAGER. — One  who  is  thor- 
oughly acquainted  with  Greater  New  York  terri- 
tory, highest  quality  feature  proposition.  Appli- 
cant must  measure  up  in  every  respect  to  highest 
standard.  Only  those  thoroughly  qualified  and 
having  had  necessary  experience  need  apply. 
Communications  strictly  confidential.  Apply  XYZ, 
care  M.  P.  World,  516  5th  Ave.,   N.  Y.   C. 

ORGANIST. — Splendid  opportunity  for  compe- 
tent organist  (Wurlitzer,  Style  K)  and  teacher. 
Salary  for  playing,  $25  weekly.  Chance  to  get 
part  interest  in  established  music  school  and 
store.  Week  trial  required.  Save  your  time  if 
you  cannot  positively  make  good.  Location  in 
modern  up-to-date  Western  town.  Address  L. 
Peterson,  Iris  Theatre,  Belle  Fourche,  S.  D. 


CAMERAS,  ETC.,  FOR  SALE. 

PATHE  PROFESSIONAL,  400  foot  outside 
magazines,  Zeiss  lens  $250,  Pathe  tripod  $40, 
home  projector  $40,  measuring  machine  $6,  Pathe 
studio  model  Zeiss  2-inch  lens  tripod  $300.  Ray, 
326  Fifth  Ave.,   N.  Y.   City. 


FOR  SALE — A  Moy  camera  fitted  with  spiral 
focusing  jacket,  reverse  drive,  film  punch,  one 
turn,  one  picture  handle,  view  finder,  four 
dark  boxes,  one  2-inch  Zeiss  lens,  one  3-inch 
Zeiss  lens,  and  English  made  leather  carrying 
case  for  outfit ;  also  one  Motion  Picture  Ap- 
paratus Company  precision  tripod  with  leather 
cover.  Complete  outfit  practically  unused.  State 
best  cash  offer  and  address  in  the  first  place. 
Camera,   Box   13,   Station.  G,   N.   Y.   City. 

SENSATIONAL  MONEY  SAVING  bargains  is 
the  title  of  the  latest  photographic  book  just  off 
the  press ;  a  32-page  catalog  filled  from  cover  to 
cover  with  wonderful  offers  in  every  standard 
make  of  tested  and  guaranteed  motion  picture 
apparatus,  cameras,  lenses,  kodaks,  etc.  It's  the 
biggest  little  thing  in  the  current  photographic 
field.  Worth  its  weight  in  gold  to  you,  and  in 
fact  no  cameraman  in  the  country  can  afford  to 
be  without  a  copy.  Send  for  it  today  ;  yours  for 
the  asking.  David  Stern  Company  ;  in  business 
since  1885;  1027W  Madison  St.,  Chicago,  U.  S.  A. 


GOOD  NEWS — We  are  once  more  in  a  position 
to  supply  the  famous  Universal  motion  cameras, 
brand  new,  direct  from  the  factory,  and  tripods. 
The  Universal  more  than  did  its  duty  during  the 
war  and  is  now  ready  to  serve  you  covered  with 
glory.  Our  magnificent  stock  enables  us  to  make 
shipment  at  once,  rices  on  request.  Send  for 
bargain  list  free.  Bass  Camera  Company,  Chas. 
Bass,  Pres.,  109  N.  Dearborn  St.,  Chicago,  111. 

200  FT.  U.  S.  CUB  motion  picture  camera 
equipped  with  B.  &  L  tessar,  F.  :3.5  lens,  special 
price,  $85.  Send  today  for  new  Universal  camera 
booklet  rtThree  Years'  Profit  in  One."  Central 
Camera  Co.,  124  S.  Wabash  Ave.,  Chicago,  111., 
M.  P.  Dept. — Specialists  new  and  guaranteed  used 
apparatus. 


FILMS  FOR  SALE  OR  RENT. 

FOR  SALE — "Crimson  Stain  Mystery,"  32-reel 
serial,  featuring  Maurice  Costello,  including  1, 
3  and  6  sheet  posters.  Federal  Feature  Ex- 
change, 729  Seventh  Ave.,  N.  Y.   City. 

EQUIPMENT    WANTED. 

ONE  6A  POWER'S  MACHINE.  Must  be  first 
class  condition.  State  cash  price.  Harry  E. 
Stevens,    Bronxville,    N.   Y. 

WANTED — Second  hand  picture  machine,  a 
"Mirror  Vitae"  projector,  manufactured  by 
Eberhard  Schneider,  New  York.  Address  C.  H. 
Pattison,  Loggieville,   New  Brunswick,   Canada. 

EQUIPMENT  FOR  SALE. 

POWER'S  6A,  hand  drive,  $75;  Edison  model 
D,  hand  drive,  $50 ;  Motiograph,  hand  drive, 
$75;  Power's  6B,  motor  drive,  $200.  All  In 
first  class  condition  and  guaranteed.  Complete 
line  of  moving  picture  supplies.  Webster  Elec- 
tric Co.,  719  9th  St.,  N.  W.,  Washington,  D.  C. 

FOR  SALE  practically  new  Power's  Camera- 
graph  No.  6  projector  with  full  equipment, 
bargain.  J.  B.  Lutz,  2917  Douglas  St.,  Omaha, 
Neb. 

COSMOGRAPH  PROJECTOR,  motor  driven, 
takes  standard  film  and  slides,  perfect  condition, 
price  $100.     M.  D.  Freeman,  West  Chester,  Pa. 

THEATRES  FOR  SALE  OR  RENT. 

FOR  SALE — Lease  on  theatre,  lower  New 
York  State,  seating  750,  suitable  moving  pic- 
tures or  attractions.  Large  stage.  Good  prop- 
osition responsible  party.  Address  Glaes,  Box 
871,  Wilmington,  Del. 

MISCELLANEOUS. 

COLLABORATOR  will  work  with  local  or  out 
of  town  writers  in  the  preparation  of  their 
ideas.  Long  associated  with  prominent  stars. 
Also  manuscripts  copied  and  put  in  proper  form, 
if  desired.  F.  D.  Blythe,  429  West  214th  St. 
N.  Y.  City. 

I  SAY  THAT  THE  "SAMSON"  CEMENT 
is  the  best  for  positive  and  negative  films  and 
I  CAN  PROVE  IT  and  so  can  you  if  you  get 
my  free  sample.  A  postal  brings  it.  THE 
PRICE — I'll  wager  lower  than  you're  paying. 
WRITE  TODAY.     H.  B.  Prindle,  Riverside,  Conn. 


YOU  ARE  LOSING  OPPORTUNITIES 


Opportunities  to  increase  returns  from  your  business  efforts; 

Opportunities  to  make  your  theatre  more  popular  with  your  public; 

Opportunities  to  present  your  shows  in  the  most  attractive  manner; 

Opportunities  to  make  more  real  money  on  your  present  investment; 

Opportunities  to  absorb  the  brightest  ideas  of  other  good  showmen; 

Opportunities  that  come  to  Exhibitors,  Exchange-men  and  Operators 
Through  the  Service  Rendered  in  the  Pages  of  Moving  Picture  World. 


Send  your  subscription  NOW. 
Get  your  paper  regularly  by 
remitting  your  subscription. 
Regular  subscribers  get  the 
first  issues  off  the  press.  Sab- 
scribe  and  save — $4.80.  The 
newsstand  price  is  15c. 


One  Year $3.00  Six  Months $1.50 

See  title  page  for  rates  Canada  and  Foreign 

MOVING   PICTURE   WORLD 


516    FIFTH   AVENUE 


NEW   YORK 


Please  au  In  the 

name     of     your  Theatre 

Cut    Out    and    Mail    To-day — Now! 


ADVERTISING  AIDS  FOR  BUSY  MANAGERS 


in  another  section 


Of  the  MOVING  PICTURE  WORLD 
Will  Furnish  All  the  Matter  Needed  in  Program  Designing 


1250 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


^iihiiiiiiihiii 


mini 


List  of  Current  Film  Release  Dates 


i 


mi 


I 

IIIIIIIHIIIIIhS 


Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


Goldwyn  Distributing  Corp. 


STAR  SERIES  PRODUCTIONS. 

Feb.     2 — The  Bondage  of  Barbara  (Mae  Marsh). 

Feb.  16— Sis   Hopkins    (Mabel   Normand). 

Mar.     9 — The    Brand    (Rex    Beach    Production — 

Seven    Parts). 
Feb.  23 — The    Woman    on    the    Index     (Pauline 

Frederick). 

BENNISON    STAR    SERIES. 

Oh,  Johnny   (Betzwood). 

Sandy  Burke  of   the  U-Bar-U    (Betzwood). 

Speedy  Meade   (Betzwood). 

GOLDWYN     SPECIALS. 

The  Border  Legion    (Blanche  Bates  and  Hobart 

Bosworth — Six  Parts). 
The  Manx  Man   (Seven  Parts — Drama). 
For  the   Freedom   of  the  World   (Seven  Parts — 

Drama). 

CAPITOL,   COMEDIES. 

(Two  Reels  each) 

Jan.  26— The  Big  Idea. 
Feb.  9 — Have  Another. 
Feb.  23 — A   Master   of   Music. 

"Oo  Get  'em  Potts"  Series. 

Mar.    9 — The  New  Breakfast  Food. 
Mar.  23 — The  Potum  of  Swat. 
Apr.     6 — The  Midnight  Alarm. 

FORD    EDUCATIONAL.    WEEKLY. 

Jan.  27— Hang  It  All. 

Feb.     3 — Carrying  Old  Glory  to  the  Seven  Seas. 

Feb.  10 — Canada's  Mountain  of  Tears. 

Feb.  17 — Where    "The    Spirit    That    Won"    Wu 

Born. 
Feb.  24 — Rough  Stuff. 

Famous  Players-Lasky 


PARAMOUNT-SENNETT    COMEDIES. 

(.Two  Reels  Each.) 
Jan.  M — Never  Too  Old. 
Feb.     9— Rip  &  Stitch— Tailors. 
Feb.  23 — Fast  Lynne  with  Variations. 

Mar.     9— The  Village  Smithy. 
Mar.  23 — Reilly's  Wash  Day. 

PARAMOUNT-ARBUCKLB   COMEDIES. 

(Two  Reels  Each.) 
Feb.  16 — The  Pullman   Porter. 
Mar.    2 — Love. 

DREW    COMEDIES. 

(Two-Reel  Comedies.) 


Feb.  23 — Maggie  Pepper   (Ethel  Clayton). 
Feb.  23— Paid  In  Full   (Pauline  Frederick). 
Feb.  23— The  Winning  Girl   (Shirley  Mason). 

Artcraft  Pictures. 

Jan.  26 — Don't  Change  Your  Husband   (Cecil  B. 

DeMUle  Production). 
Feb.     2 — Breed  of  Man  (William  S.  Hart). 
Mar.  16 — The  Girl  Who  Stayed  at  Home   (D.  W. 

Griffith  Production). 
Mar.  16— The  Poppy  Girl's  Husband   (William  S. 

Hart). 


PARAMOUNT-ARTCRAFT    SPECIAL. 

Feb.  16 — False  Faces. 

PARAMOTJNT-FLAGG    COMEDIES. 

(Two  Reels  Each.) 
Feb.     3 — One  Every  Minute. 

Mar.  30 — Beresford  of  the  Barboons. 

SUCCESS  SERIES   (RE-ISSUES.) 

Feb.     9 — Belladonna   (Pauline  Frederick). 
Feb.  16* — Puddin'head  Wilson    (Special). 
Feb.  23 — Are  You   a  Mason?   (John   Barrymore). 
Mar.    2 — Temptation    (Geraldine  Farrar). 

Mar.     9 — Freckles    (Jack   Pickford). 
Mar.  16— Rags    (Mary  Pickford). 


PARAMOUNT-BURTON    HOLMES. 

Feb.     2— With    the    American    Y.    M.    C.    A. 


In 


2— With    the    American    Y 
London. 

Feb.     9 — St   Dunstan's  Happy   Blind. 
Feb.  16 — The  War  Women  of  England  . 
Feb.  23 — London   Plays  Ball. 
Mar.    2 — A  Cabaret  of  Old  Japan. 
Mar.     9 — Making  Summer  Sombreros   in   Manila 
Mar.  16 — Gay  Paree  in  Wartime. 


PARAMOUNT-BRAY  PICTOGRAPH. 

Feb.  2 — Winter  Sports;  The  Passing  on  the 
Cannibal ;  Theory  of  the  Long- 
Range  Shell. 

Feb.  9 — War  Brides,  Our  Picturesque  Neigh- 
bors and  Cartoon. 

Feb.  16 — Hand  Grenades,  the  Romance  of  Crater 
Lake  and  Cartoon. 

Mar.  2 — Hatching  an  Eagle  a  Day ;  Ingenious 
Sleeping  Bag  ;   War  Birds  ;   Cartoon. 

Mar.  9 — The  Birth  of  a  Tornado  ;  Beauty  Cul- 
ture for  Dogs  ;   Cartoon. 

Mar.  16 — The  Most  Popular  Girl  in  the  World  ; 
An  Aquatic  Farmer  ;   Cartoon. 


World  Pictures  Corp. 


Feb. 

Mar. 


2 — Romance  and  Rings. 
16 — Once  a  Mason. 


FAMOUS    PLAYERS-LASKY    CORP. 

Paramount  Features. 

Feb.     2— Hard  Boiled   (Dorothy  Dalton). 
Feb.     2 — Happy  Tho'  Married  (Enid  Bennett). 
Feb.     9 — Mrs.     Wlggs    of     the     Cabbage    Patch 

(Marguerite  Clark). 
Feb.     9 — Two  Brides  (Llna  Cavalierl). 
Feb.     9 — The  Girl  Dodger   (Charles  Ray). 
Feb.  16 — Boots  (Dorothy  Qish). 
Feb.  16 — You    Never   Saw    Such   a   Girl    (Vivian 

Martin). 
Mar.    2 — Alias  Mike  Moran   (Wallace  Reld). 
Mar.    2 — Good       Gracious       Annabelle        (Billie 

Burke). 
Mar.    2 — Puppy   Love    (Lila   Lee). 
Mar.     9 — Johnny,  Get  Your  Gun   (Fred  Stone). 
Mar.     9 — The   Marriage  Price    (Elsie   Ferguson). 
Mar.     9 — The  Poor  Boob  (Bryant  Washburn). 
Mar.  16 — Extravagance    (Dorothy   Dalton). 


Jan. 


Jan. 

Jan. 
Feb. 

Feb. 
Feb. 
Feb. 

Feb. 

Mar. 
Mar. 
Mar. 
Mar. 

Mar. 


13 — Love    in    a    Hurry    (Carlyle    Black  well 

and    Evelyn    Greeley — Five    Parts — 

Drama). 
20 — The  Bluffer  (June  Elvidge — Five  Parts 

— Drama). 
27 — Heart  of  Gold  (Louise  Huff). 
3 — The  Rough  Neck  (Montagu  Love — Five 

Parts — Drama). 
10 — Mandarin's  Gold   (Kitty  Gordon). 
10— what  Shall  We  Do  with  Him? 
17 — Courage    for    Two    (Carlyle    Blackwell 

and  Evelyn  Greeley — Five  Parts). 
24 — The    Moral    Deadline    (June    Elvidge — 

Five    Parts). 
2 — Crook  of  Dreams   (Louise  Huff). 
10— The  Unveiling  Hand  (Kitty  Gordon). 
17 — The  Hand   Invisible   (Montagu  Love). 
24 — Hit    or    Miss    (Carlyle    Blackwell    and 

Evelyn   Greeley). 
31 — The  Love  Defender   (June  Elvidge). 


KINOGRAMS. 

Issued  every  Tuesday  and  Saturday  (Topical). 

FEATURES. 

April     7 — The  Little  Intruder  (Louise  Huff). 
April  14 — The   Scar    (Kitty   Gordon). 
April  21 — The      Quickening      Flame      (Montagu 
Love). 


Feature   Releases 


BLUEBIRD. 

Jan.  20— The   Game's   Up    (Ruth    Clifford). 

Jan.  27 — Who  Will  Marry  Me?   (Carmel  Myers). 

Feb.     3 — Sue  of  the  South   (Edith   Roberts). 

Feb.  10—  The  Millionaire  Pirate  (Monroe  Salis- 
bury)— 03585. 

Feb.  17 — The  Sealed  Envelope  (Frltzl  Brunette) 
03597. 

Feb.  24— The  Little  White  Savage  (Carmel 
Myers)— 03608. 

Mar.  3 — A  Taste  of  Life  (Edith  Roberts— Five 
Parts)— 03617. 

CAPITAL   FILM    COMPANY. 
Indianapolis,    Ind. 

(Two  Reels  each) 
Through  the  Storm. 
Vengeance  of  Hate. 
The  Outlaw's  Sacrifice. 
Railroad  Raiders. 
Running  Wild. 

Struck  by  Lightning.  > 

Secret  Service  Dan. 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

CHRISTIE    FILM    COMPANY. 

Feb.— Oh,   Baby. 

Feb. — Good  Gracious,   Bobby. 

Feb. — You   Couldn't   Blame   Her. 

Feb. — For  Love  or  Money. 

Feb. — Salvation   Sue. 

Feb. — Four  of  a  Kind. 

Feb. — Welcome  Home. 


EDUCATIONAL  FILMS   CORPORATION. 

Feb.     1 — First  Photoplay  Magazine  Screen  Sup- 
plement. 
Feb.— Indian  Life. 
Feb. — An  Indian  Love  Story. 
Feb. — A  Day  with  Carranza. 
Feb. — What   is  a  Mexican. 
Feb. — The   Washington   Air   Patrol. 

Brace  Scenlcs. 

The  Wanderer  and  the  Whozltt. 

Tho  River  Gray  and  the  River  Green. 

The  Little  High  Horse. 

The   Restless  Three. 

The  Wolf  of  the  Tetons. 

The  Pale  Pack  Train. 

An  Essay  of  the  Hills. 

Men  Met  In  the  Mountains. 

FIRST    NATIONAL    EXHIBITORS' 

Shoulder   Arms    (Charlie   Chaplin). 

Ambassador  Gerard's  "My  Four  Years  In  Ger- 
many." 

Italy's  Flaming  Front— Official  Italian  War  Pic- 
tures. 

The  Fighting  Roosevelts. 

Romance  of  Tarzan. 

FROHMAN    AMUSEMENT   CO. 

Times   Building.   N.   Y. 
Once  to  Everyman. 


HARRY     GARSON. 

Aeolian   Building,  New  York. 
The  Hushed  Hour    (Blanche  Sweet). 
The  Unpardonable  Sin    (Blanche  Sweet). 


INDEPENDENT    SALES    CORP. 

(Releasing  Through  Film  Clearing  House.) 

Specials. 

Wanted  for  Murder  (Rapf). 
A  Romance  of  the  Air  (Crest). 

Ten-Twenty-Thirty  Series. 

Life's  Greatest  Problem   (Blackton). 
Her  Mistake    (Steger). 
A  Woman's  Experience  (Bacon-Backer). 
Suspense  (Reicher). 


March 


1919 


THE     MOVING     PICTURE    WORLD 


1251 


PERFECTED 
PROJECTION 

The  DeVry — the  universal  pro- 
jector— made  practical  the  un- 
limited use  of  motion  pictures. 
Let  us  tell  you  how  you  can  profit 
by  its  use — no  obligations — write 
to 

THE  DEVRY  CORPORATION 

1256   Marianna   Street  \DT:  JT  CHICAGO,    ILL. 


V 


gHHnfflMDillllllM 

I  A  Dependable  Mailing  List  Service  | 

Saves  you  from  30%  to  50%  in  postage,  etc.  Reaches  all  or  M 
selected  list  of  theatres  in  any  territory.  Includes  name  of  jj 
exhibitor  as  well  as  the  theatre  in  address.  A  list  of  pub-  ^ 
licity  mediums  desiring  motion  picture  news.  Unaffiliated  = 
exchanges  looking  for  features.  Supply  houses  that  are  prop- 
erly characterized  as  such.  Producers  with  address  of  studios, 
laboratories   and    offices.     Information    in    advance   of   theatres 

m      being  or  to  be  built. 

■      W74 


m      = 


MOTION     PICTURE     DIRECTORY     COMPANY 

1      80  Fifth  Avenue,  New  York  Phone:    Chelsea  3227 

Addressing    Mnltigraphing    Printing    Typewriting 

lUMitiiiiiimiiHiiiin^ 


I       =3 


"MARTIN" 


ROTARY 
CONVERTER 


FOR  REAL 
SUN-LIT  PICTURES 

PERFECT  HEEL  DISSOLVING 
WRITE    FOR    FURTHER    INFORMATION 


NORTHWESTERN   ELECTRIC    CO. 

412  1.  Hejn.  Av».,  ChlM«*      I0IK  Brakav  Bldf..  New  Yard 


Duhem  Motion  Picture  Mfg.  Co. 

Expert    Developing,    Printing    and    Coloring 

CAMERA     OUTFITS     AND 
RAW    FILM    SUPPLIED 


985   Market   Street 


CAMERA    MEN 
SENT  ANYWHERE 


San  Francisco,  Cal. 


La  Cinematografia  Italiana  ed  Estera 


Offleicl  Organ  of  the  Italian  Cinematograph  Union 
PUBLISHED  ON   THE  15th  AND  30th   OF  EACH  MONTH 
Foreign  Subscription:     20  franca    per  annnm 
Editorial  and 
Buaineaa  Office*: 


Via  Cumiana,  31,  Turin,  Italy 


'tiCKET  SEILINgsI 
Cash  register  Qj  © 

1731  BROADWAY 

NEW  YORK. 

FACTORY  . 

735  WEST  tf  th  STREET 


!  Used  Kftefievehjfcfcefs  are  Sold 


Electric  Motors  for 
Moving  Picture  Machine. 
1/10  H.P.,  Variable 
Speed,  Alternating  or  Di- 
rect Current.  Price,  $18. 
Also  all  styles   of   Fans. 

Fidelity 
Electric  Company 

Lancaster,  Pa. 


The  Best  For  The  Best  of  Them 


Reputation   for   superiority   in  film  DEVELOPING   and   PRINTING   is  based   on  years  of 
experience    and   exhaustive    investigation. 

EVANS'   SERVICE  offers  you  today  the   result   of  years   of   practically   acquired   knowl- 
edge.   Are  we  serving  you?    If  not,  it  is  time   we  were. 

EVANS  FILM  MFG.  CO.,  416-24  West  216th  St.,  New  York  City  8t  ^.tola^Vis^ 


1252 


THE     MOVING     PICTURE     WORLD  March  1,  1919 

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII1IIIIIIIIIIIIIII1M 


List  of  Current  Film  Release  Dates 


|||||||||||||||!lll|||||||||||!lllll!!l!l!ll!ll!lll!l[!llll!^  ll!!!llllllllll!l!!!!III!llll!lllll!llllllllll!!lllll!!lllll!illlll!llll!llllllllll!llll 


JEWEL,    PRODUCTIONS,   INC. 

Feb.  15 — The     Heart     of     Humanity      (Dorothy 
Philips — Six  r-arts)  — 03594. 
— When  a  Girl  Loves  (Mildred  Harris). 


LEONCE    PERRET    PRODUCTIONS. 

1402    Broadway,    New    York. 

Stars  of  Glory   (E.  K.  Lincoln  and  Dolores  Cas- 

slnelli). 
A  Soul  Adrift  (Dolores  Cassinelli). 

GEORGE  KLEINE. 
Hialt©   DeLnxe   Production*. 

Conquered   Hearts    (Drama). 
lilw 
The  Unbeliever  (Seven  Reels). 
Eeeamay. 

Young  America    (Seven  Parts). 

Triple  Trouble   (Charlie  Chaplin  Picture). 

SELECT    PICTURES. 

Jan. — Who  Cares  (Constance  Talmadge). 
Jan.— Cheating  Cheaters  (Clara  Kimball  Young). 
Jan.— The  Indestructible  Wife  (Alice  Brady). 
Feb. — Romance    and    Arabella    (Constance    Tal- 
madge). , 
Feb. — The  World  to  Live  In  (Alice  Brady). 
Feb— Children  of  Banishment   (Mitchell  Lewis). 
Feb.— The  Belle  of  New  York   (Marion  Davies). 

Specials. 
Feb. — The  One  Woman   (All-Star). 
Feb. — The  Cavell  Case  (Julia  Arthur). 
Feb. — The  Midnight  Patrol  (Ince  Production). 
Feb. — Ruling   Passions    (Julia   Dean   and   Edwin 

Arden). 
Feb. — The  Hidden  Truth    (Anna  Case). 
Feb.— Over  There  (Anna  Q.  Nilsson  and  Charles 

Richman). 
Feb. The  Public  Be  Damned   (Mary  Fuller  and 

Charles  Richman). 

WILLIAM  L.  SHERRY  SERVICE. 

729   Seventh   Avenue,   N.   Y.   City. 
Burlingham. 

Unknown  Switzerland  (Burlingham — Travel). 

The  PIlatUB  Railway  (Burlingham — Travel). 

Allied  War  Heroes  Arrive  In  Switzerland  (Burl- 
in  gh  am — Travel ) . 

Scrambles  In  the  High  Alps  (Burlingham— 
Travel ) . 

The  Riviera  cf  Lake  Leman  (Burlingham — 
Travel). 

Lovely   Lucerne    (Burlingham — Travel). 

The  Gornergrat  Railway   (Burlingham — Travel). 

Features. 

Red  Blood  and  Yellow   (Broncho  Billy). 

Wild    Honey    (Doris    Kenyon — Six    Parts). 

Feb.     2 — Son  of  a  Gun   (Broncho  Billy). 

Feb.  16— Calibre  38  (Six  Parts). 

Feb.  24 — Twilight   (Doris  Kenyon— Six  Parts). 

Mar.  2 — Love  and  the  Law  (Edgar  Lewis  Pro- 
duction— Six    Parts). 

Mar.  9 — Marriage  for  Convenience  (Catherine 
Calvert). 

The  Troop  Train   (Six  Parts). 

UNITED  PICTURE  THEATRES. 

Feb.  23 — A  Man  in  the  Open  (Dustin  Farnuml. 
Her  Code  of  Honor  (Florence  Reed). 


ACME    PICTURES    CORPORATION. 

The  Thriteenth  Chair  (Yvonne  Delva). 

ALPHA    PICTURES,   INC. 

130  West  Forty-sixth   Street. 
Reclaimed. 

ARROW     FILM    CORPORATION. 

Times  Bnlldlng.  New  York. 

lunset  Princess   (Margery  Daw). 
4   Woman's   Law   (Florence   Reed — Five  Parts- 
Drama). 
The  Accidental  Honeymoon   (Robert  Warwick). 
The  Struggle  Everlasting   (Florence  Reed). 
The   Demon's   Shadow    (Serial   in  Ten  Two-Reel 

Episodes). 
Twelve  Anna  Little  Reissues   (Two  Reels  Each). 


Million-Dollar    Mystery    (Marguerite    Snow — Six 

Parts). 
Ten   J.    Warren   Kerrigan   Reissues    (Two   Reels 

Each). 
Four  Allison-Lockwood  Reissues. 
Thirty-two  Unique  Comedies   (One  Reel). 
Finger  of  Justice   (Crane  Wilbur — Six  Parts). 
The  Profiteer  (Alma  Hanlon). 
The  Commercial  Pirates  (Mile.  Valkyrien). 

BRENTWOOD    FILM    CORP. 
4811  Fountain  Ave.,  Los  Angeles. 
The  Turn  in  the  Road. 

CREST  PICTURES   CORP. 

Times  Building,  New  York. 
The   Lust  of  the  Aces. 
A   Grain  of  Dust. 

THE    FILM    MARKET,    INC. 

403   Times   Building,    New    York. 

What  Becomes  of  the  Children  (Corra  Beach). 

Suspicion   (M.   H.  Hoffman  Production). 

The  City  of  Purple  Dreams  (Sellg). 

Who  Shall  Take  My  Life?  (Sellg). 

Beware  of  Strangers   (Selig). 

The  Garden  of  Allah  (Selig). 

The  Spoilers   (Sellg — Reissue). 

The  Star  Spangled  Banner  (Gathem — Half  reel). 

Columbia,  the  Gem  of  the  Ocean  (Gathem — Half 
reel). 

The  Battle  Cry  of  Freedom  (Gathem — Half  reel). 

Home  Sweet  Home  and  The  Girl  I  Left  Behind 
Me    (Gathem). 

The  Amazon  Jungle  (Capt.  Besley  Expedition). 

The  Wonderland  of  Peru  (Capt.  Besley  Expe- 
dition). 

The  Undying  Story  of  Captain  Scott  (Capt. 
Scott   Antarctic   Expedition). 

Animal  Life  in  the  Antarctic  (Capt  Scott  Ant- 
arctic Expendtion). 

GAUMONT   OO. 

Flushing,  L.  I. 
Sitan  on  Earth   (Two-Part  Novelty). 
Gaumont  News — Released  every  Tuesday. 
Gaumont  Graphic — Released  every  Friday. 

GENERAL    ENTERPRISES,    INC. 

Longacre  Building,  New  York. 

Mother    (Six   Parts — Drama — McClure   Pictures) 
The    Warrior     (Seven    Parts — Drama — McClurt 
Picture). 

HILLER    &    WILK.    INC. 

Sept. — Sporting    Life    (Manrlce    Tonrnenr    Pro- 
duction). 
Woman   (Maurice  Tonrnenr  Productions) . 
The    Silent    Mystery     (Francis    Ford    serial    In 
fifteen  episodes). 

GRAPHIC  FILM  CORPORATION. 

729  Seventh  Ave..  N.  Y.  Oity. 

When  Men  Betray   (Drama). 
Ashes    of    Love. 

JAMES   KEANE. 

220  West  42d  Street,  New   York. 
The  Spreading  Evil   (Seven  Parts — Drama). 

PIONEER    FILM    CORP. 

130  West  46th  St.,  New  York  City. 

The  Still  Alarm   (Sellg  Production). 

Wives    of    Men. 

Little  Orphant  Annie  (Six  Parts — Drama). 

HARRY    RAVER. 

1402  Broadway,  New  York. 
The  Master  Crook. 
The  Liberator  (Serial  Starring  "Maciste"). 

SELZNICK    PICTURES. 

Upstairs   and  Down    (Olive  Thomas). 

ERNEST     SHIPMAN. 

17  West  44th  Street,  New  York  City. 
The  Daughter  of  The  Don  (Five  Parts — Drama) 


iy) 


W.    H.    Clifford    Photoplay   Company,   Lac, 

Featuring  Shorty  Hamilton,  One  Flve- 

Reeler    Per    Month. 

The   Coast.  Guard    Patrol    (By    Nell    Bhlpmaa— 

Seven-Part  Patriotic  Drama). 
A   Nuyget  in  the  Rough    (Five  Parts — Comedy- 

Drama). 

The   Tiger   of   the   Sea    (Seven   Parte — Drama— 

by  Nell  Shlpman). 
Bill   Stingers'   Poems   (A   series  of  one-reel  , 

trlotlc  comedy-dramas  issued  semi-monthly) 

Al  and  Frank  Jennings. 

Lady  of  the  Dugout    (Six   Parts— Drama). 

Lloyd  Carleton   PToductlens. 

Mother  I   Need  You. 

Edwin  Frazee. 

The     Haunted     House     (Mystle     Comedy— Two 
Parts). 

United  Film   Corporation. 

Crime  of  the  Hour  (Seven  Parts — Drama). 

Francis  Ford   Producing   Co. 
The  Isle  of  Intrigue   (Six  Parts). 


HARRY    RAPF. 

Palace  Theatre  Building,   New   York. 
Sins  of  the  Children. 

WILLIAM    STOERMER    ENTERPRISES. 

729  Seventh  Avenue,  New  York. 
The  Tidal  Wave  (Eight  Parts— Drama). 

SOUTHERN   FEATURE   FILM    COMPANY. 

1476  Broadway.  New  York. 
Beyond  the  Law   (Emmett  Dalton — Six  Parti  i. 

UNIVERSAL    FILM    COMPANY. 

1600  Broadway,  New  York. 
Song   Hits   in   Photoplays. 

W.  H.  PRODUCTIONS. 

71  West  23d  Street,  New  York. 
Mickey  (Seven  Parts). 

The  Hell  Hound  of  Alaska   (Five  Parte — Dr.). 
Staking  His  Life  (Five  Parts — Drama). 
Series  of  two-reel  productions. 

Satan's  Pawn  (Bessie  Barrlscale — Five  Parts — 
Drama). 

The  Straight  Road  (Bessie  Barrlscale — Five 
Parte — Drama). 

Series  of  sixteen  two-reel  Shorty  Hamilton  two- 
reel  Western  comedy-dramas. 

Series  of  twenty-eight  two-reel  Mnck  Sennett- 
Keystone  comedies. 

Series  of  twenty-six  one  and  two-reel  Charlie 
Chaplin  comedies. 

Series  of  twenty-four  single  reel  Fatty  Arbuckle 
comedies. 

Series  of  Twenty-Eight  Single  Reel  Liberty  Key- 
stones. 

Series  of  Twenty-Eight  Single  Reel  Eagle  Key- 
stones. 

Series  of  Fifteen  Two-Reel  Union-Kay-Bee  West- 
ern  Dramas. 

Series  of  Fifteen  Two-Reel  Columbia-Kay  Be#« 
Western  Dramas. 


WARNER  BROTHERS. 

220  West  42d   Street,   New  York. 
The    Kaiser's    Finish. 

FELIX   F.  FEIST. 

130  West  46th  Street,  N.  Y.  0. 
.Stolen  Orders   (Eight  Reels — Drama). 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1253 


Gundlach 

Projection  Lenses 

Can  not  be  surpassed  for  critical  definition,  flat- 
ness of  field,  brilliancy  of  image  and  illumination, 
and  we  maintain  absolute  uniformity  of  quality. 
That's  the  reason  they  are  used  in  nearly  every 
theatre  in  the  United  States  and  Canada. 


frfs  auI 
JintheI 

OEN5/ 


GundJach-Manhattan  Optical  Co. 
808  So.  Clinton  Ave.,  Rochester,  PLY. 


Moving  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

PATENT  ATTORNEY 

LOAN  AND   TRUST  BUILDING 

WASHINGTON,  D.  C. 

The  first  important  step  is  to  learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your  invention  with  $5.00  and  I  will 
examine  the  patent  records  and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and  manner  of  procedure. 


Directors  and  camera  men  rely- 
on  the  latitude,  speed  and  depend- 
ability of 

EASTMAN 
FILM 


That  this  confidence  is  not  mis- 
placed is  shown  by  the  results  on 
the  screen. 


Identifiable  by  the  words  "Eastman"  and  "Kodak" 
on  the  film  margin 


EASTMAN  KODAK  COMPANY, 

ROCHESTER,  N.  Y. 


J 


Personal  Attention 


Established  25  Years 


UNIVERSAL 


MOTION 
PICTURE 


CAMERAS 


PROVIDE  SPEED— EFFICIENCY— RESULTS 

Although  Uncle  Sam  Is  taking  our  entire  output,  we  want  you 
to  get  acquainted  with  this  wonder  camera  now.  You  will  want 
one  just  as  soon  as  they  are  again  available. 

LIVE    WIRE    THEATRE    OWNERS    EVERYWHERE 

Write  for  our  latest  booklet,  "Three  Years'  Profit  in  One." 
It  has  a  message  for  you. 

BURKE  &  JAMES,  Inc. 

240  E.  Ontario  St.,  CHICAGO  225  Fifth  Ave.,  NEW  YORK 


WONDERFUL    PROJECTION     WITH     NEW     SHUTTER 

New   scientific   invention.     It  eliminates  Flicker  because  it  keeps  the  light  on  the  screen  constantly. 

It  eliminates. eye-strain  because  the  picture  is  never  off  the  screen.  It  saves  electricity.  It  produces 
a  brighter  picture.  The  old  style  shutter  cuts  off  both  picture  and  light  intermittently.  Write  for  descrip- 
tive circular. 


B.    F.    PORTER 


729  Seventh  Avenue,  New  York 


WE  NEVER  DISAPPOINT 


TELEPHONE  BRYANT  5576 


(tfnMTOW  Film  m°E.ATOI*JEs 

VVWlyllA^*Y     J  220  WEST  42N-P  STREET        mAN A.LOWNES 

^^  —  ~  ^  aif\a/    "v«-»ok  GEN.  MGR. 


/MEW    YORK 


1254 


THE     MOVING     PICTURE     WORLD 


March  1,  1919 


ANNOUNCING  A  NEW 

CLEANING   AND   POLISHING   MACHINE 


FOR  THE  FILM 


No  Sprockets 


Film  Fed  by 
Rubber  Rolls 


Cleans  a  Reel  in  About 

Half  Time  Required  on 

Other  Machines. 


Price  $450.00 


LABORATORY 

Film  is  Cleaned  Four 
Separate  Times  Before 
Reaching  Buff  Wheels. 


About  Half  the  Size  and 

Weight  of  Other 

Machines. 


CIRCULAR  ON  REQUEST 


Price  $450.00 


MOTION  PICTURE  APPARATUS  CO.,  Inc. 

110    WEST    32nd    STREET  farragut  4779  NEW   YORK,   N.   Y. 


MOTION  PICTURE  FILMS 

COMMERCIAL   DEVELOPING 
and  PRINTING 

Telephone  Audubon  37IC 


ERBOGRAPH  CO. 

MJDWIQ  Q.  B.  ERB,  President 
203-211  WEST  146th  STREET,  NSW  YORK 


The  Essential  Requirements 

FOR 

Improved  Projection 


ARE 


SPEER  CARBONS 


Speer  Alterno  Combinations 

for  A.  C.  Work 

AND 

Speer  Hold-Ark  Combinations 

for  D.  C.  Work 

Produce  Incomparable  Results 


Write  to-day  for  descriptive  folders. 
Read  the  unbiased  opinions  of  operators. 


Place  an  order  now  with  your  Supply  Hoifse 


"The  Carbons  with  a  Guarantee " 

MANUFACTURED   BY 

SPEER   CARBON   COMPANY 

ST.   MARYS,   PA. 


March  1,  1919 


THE    MOVING    PICTURE    WORLD 


1255 


SVdO^vSh** 


A  TIMELY 
STORY  IN 
THREE  PARTS 


/ 


JANUARY  17-1919 


f  S  S    T^rTIOOPY 

SEND    THE    FOLLOW1NC     MESSAGE     "  \/  I  A        MARHDNI 

CONDmONS    PRINTED    ON    THE    BACK    HEREOF.  WHICH    ARE    HEREBY    AGREED    TO 

PRECIS  IOH  •  ' 

317  EAST  34  th   STREET.   HEW  YORK 

SIMPLEX  MACHINES   HIGHLY  EFFICIENT    SALE 
CONSUMATED     ffiEPARE  ONE  ADDITIONAL 
MACHINE  FOR  POSSIBLE  SALE 


U.  S.  S.  GEORGE  WASHINGTON 

January  27,    1919. 


Precision  Machine   Co., 
317  East  34th  Street, 
New  York.   N.  Y. 


Attention  of  Mr.   Win.   C.  Francke . 


I  am  very  glad   to   inform  you   that   I  am  able   to   confirm 
herewith   the  purchase   of  the   three   Simplex  machines   to  he  used  on 
the  D.   S.   S.   "George  Washington." 

As  you  know,   when  conveying  the  Presidential  party  to" 
Europe  we  were   trying  to  use   two  "fliver"   projectors,   with  pathetic 
results.      We  determined  upon  our  return  to.  get  two  real  projectors 
^and  at  once  made  arrangements  with  that  end  in  view. 

I  taXe   this   opportunity  of  saying  that  we  are   indeed 
glad   that  we   did  not  accept  the   offer  of  one  concern  for  two 
commercial,    standard  projectors  whioh  were   to  be  given  us   for 
.jprac tically  nothing,    but  that  our  faith  in  Simplex  was  not  misplaced^ 

""" TOsase™  note    tnat   check   covering  cost   of    the    first   two 
machines   is   ready  for  you  and  you  may  expect  check  for   the   third 
jnachine    just  a3  soon  as  sa^e   is   installed. 

Thanking  you  for  your  very  satisfactory  service,    I  am 


Yours  vary   truly, 


ThePrecimMachine  (o.Tnc. 

317  East  34th:  St-  NewYork 


1256 


THE    MOVING    PICTURE    WORLD 


March  1,  1919 


Power's  Loop  Setter 

Instantly  Re-Sets  the  Lower  Loop 


The  illustration  reveals  its  simplicity.  The  lower  loop  is 
formed  around  roller  (A).  Any  shortening  in  the  loop  draws 
this  roller  upward,  causing  a  slight  rotary  motion  in  cylinder 
(B).  A  diagonal  slot  cut  in  the  face  of  this  cylinder  causes  arm 
(C)  to  move  outward,  acting  as  a  lever  with  its  fulcrum  at  (D) 
and  forcing  the  other  end  inward  which  disengages  pin  (F) 
from  the  driving  pulley  (G),  thus  causing  the  take-up  sprocket 
(H)  to  cease  revolving.  The  lower  loop  then  re-forms  almost 
instantly  and  roller  (A)  is  forced  back  into  position  by  tension 
spring  (I). 

This  device  is  a  vital  factor  in  the  proper  projection  of 
motion  pictures. 

It  is  found  only  in 

Power's  Cameragraph 

Catalogue  15  gives  full  details 

Nicholas   Power  Company 


Pioneers  of 
Projection 


Incorporated 


90  Gold  St. 
New  York,  N.  Y. 


L  Chalmerg    Pubiighirtg  Company  516  FifttrAye.i^ewYorK.^ 


1258 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


You  can  do  SOME  business  with  FAIR  pictures 
You  can  do  FAIR  business  with  SOME  pictures 
You  can  do  B    I    G  business  with  ©SMLZKJBeK"  5MKST 


MYRON 
SELZNICK 
PRESENTS 


DIRECTION 
CHARLES 
G I  B  LY  N 


OLIVE  THOMAS 
'UPSTAIRS  and  DOWN' 

Ready  very  soon.    Another  six  weeks  later. 
Have  you  grabbed  a  franchise? 


CORPORATION 

MYRON   SELZNICK      -      -      President  and  General  Manager 

CHARLES  GIBLYN       -    Vice-President  and  Director  General 

501   FIFTH  AVENUE,  NEW  YORK 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1259 


FOUR  STAR  CHAPLINS! 

First  Showing  of  New  Prints 


They  never 
tire  of 
these  great 
Charlie 
Chaplin 
pictures 


a 


A  Night 

in 

the  Show" 

"The  Bank" 


it 


Police" 


"Shanghaied" 


Screened  three  years  ago,  they  are  now 
like  new.  Bookings  coming  fast  in  first 
run  houses.  Try  to  get  early  release  dates 
and   tell    your   patrons  you  have  all  four. 

GEORGE   KLEINE   SYSTEM 

Distributors 

Representatives  at  all  General  Film  Exchanges 


The  Subscriber    and    the   Advertiser   Are   Dependent   on   Each    Other   in   the    Film    Gam. 


1260 


THE     MOVING     PICTURE     WORLD 


March  8,   1919 


BOOK  IT  — BOOK  IT— BOOK  IT- 


The  Biggest  Serial  Winner 
of  The  -Screen 


:>c 


•<. 


1 

1 

R£L£ASEZ>  MARCH  18th 
1  TAri/  >4//  UNIVERSAL 


s> 


■   >•■ 


f 


Maich  8,  1919 


T;HE     MOVING     PICTURE     WORLD 


1261 


&OOK  IT —  BOOK  IT—BOOK  IT 


The  Serial  that  promises  To 
Sweep  The  Country 


WALCAMP- 


r 


18  Amazing 
instalments 


jj^Smu.  ■■ 


I 


,*■ 


1262 


THE     MOVING     PICTURE     WORLD 


March  8,   1919 


•  •  ■  ■ 


CHICAGO 

says 

Tremendous! 


•■''•''iiair' 


"'The  Heart  of  Humanity'  is 
a  remarkable  achievement. 
Dorothy  Phillips  makes  you 
gasp I" 

—Chicago  Daily  News. 
It  shivers  you  through  with  thrilling 


sympathy.' 


Chicago  Herald. 


"A  great  picture,  big  in  spectacular 
features  and  sincere  in  its  human  appeal 
— a  picture  you  will  not  want  to  miss." 

— Chicago  Evening  Post. 

"  'The  Heart  of  Humanity'  is  the  peer 
of  'The  Birth  of  a  Nation.'" 

— Chicage  Evening  American. 


"The  battle  scenes  are  marvels 
of  realism.  'The  Heart  of 
Humanity'  is  a  feature  no  one 
should  deprive  themselves  of 
seeing." 
— Chicago  Daily  Journal. 

"It's  great — this  wonderful  proauction 
of  humanity  and  the  war.  Few  pictures 
have  equaled  it.  Here's  your  oppor- 
tunity to  strike  while  the  iron  is  hot. 
Thrills,  heart  throbs,  tears,  smiles;  all 
these  emotions  are  given  expression  in 
this,  the  very  best  of  the  best.  l}ook 
it — advertise  it — and,  if  you  have  never 
paid  any  attention  to  putting  on  your 
pictures,  do  so  now  and  watch  the 
money  roll  in." 

— Screen  Opinions. 


Now,  Read  This  Telegram : 

"'The  Heart  of  Humanity'  breaking  all  records  at  Wood- 
lawn  Theatre.  Were  unable  to  accommodate  crowds 
yesterday.  At  ten-thirty  P.  M.  eight  hundred  people 
were  waiting  in  the  lobby." 

— A.  Karzas,  Woodlawn  Theatre,  Chicago. 


Dorolhu  Phillips  in  Allt 


The  Picture  that  will  live  forever 


WORLD  Subscribers  READ  the  WORLD   Because  it  Costs  Them  Money—  in   Cash 


Maicl.  8,   1919 


THE    MOVING    PICTURE    WORLD 


1263 


ST.  LOUIS 

says 

Colossal! 


'M|,,,,|OF 


w 


"A  colossal  drama — a  romance 
of  strength  and  courage,  of 
hopes  deferred,  of  sacrifices 
cheerfully  endured  in  the 
name  of  humanity.  Dorothy 
Phillips  was  superb/' 

— St.  Louis  Republic. 

"The  picture  equals  anything  seen  here 
in  many  respects  and  liberally  exceeds 
in  others.  No  better  cast  has  ever 
been  seen  here." 

— St.  Louis  Globe-Democrat. 

"Once  in  a  while  there  flashes  on  the 
screen  a  story  so  transcending  that  the 
millions  of  feet  that  have  gone  before 
seem  wasteful.  Such  is  'The  heart  of 
Humanity."' 

— St.  Louis  Post  Despatch. 


"Dorothy  Phillips  proves  ^her- 
self an  emotional  actress  of 
exceptional  power." j 

— St.  Louis  Star. 

"A  fascinating  story,  the  moral  of  which 
is  destined  to  remain  in  the  minds  of 
all  who  see  the  play." 

— St.  Louis  Times. 

"'The  Heart  of  Humanity'  is  first  and 
foremost  a  story  of  love.  The  West 
End  Lyric  and  Royal  theatres  have  a 
grand  attraction  in  this  wonderful  photo 
spectacle." 


A  Week  Later  the  St.  Louis  Star  Said: 

"'The  Heart  of  Humanity'  continues  the  sensation  in 
St.  Louis.  With  perhaps  a  lone  exception,  this  masterful, 
gripping  production  is  playing  to  larger  crowds  than  any 
picture  ever  shown  in  this  city." 


Holubar's  pa 


ars  puperproduction 


au 


Released  thru  Jewel  Productions  he. 


The    WORLD'S   Subscribers    Furnish    a   Substantial    Audience   for   the  Mess  ace   of   Advertiser! 


1264 


THE     MOVING     PICTURE    WORLD 


March  8,  1919 


WFicome  Home 


uti 


Mr  President 

Millions  of  people  are  packing  theatres  in  every  city,  town, 
village  and  hamlet  throughout  the  entire  country  to  view  the 
wonderful  pictures  of  President  Wilson's  return  home.  Pack 
your  house  by  announcing  these  pictures  and  immediately 

BOOK    THE    BiG    THREE 

THAT    NOW  DOMINATE    THE    ENTIRE    FIELD 

HEARST  NEWS 

CURRENT     EVENTS 
TELEGRAM 

These  great  pictures,  along  with  scores  of  other  wonderful  big 
news  picturesi  every  week  in  the  big  three,  will  enable  you  to 
pack  your  house  three  times  a  week.  Hy  Mayer's  famous  car- 
toons in  Universal  Current  Events,  the  great  TAD'S  cartoons  in 
Hearst  News,  and  other  big  features  all  included.  DOMINATE 
YOUR  TERRITORY  BY  BOOKING  THE  BIG  THREE  THAT  NOW 
DOMINATE  THE  ENTIRE  WORLD  OF  NEWS  REEL  PICTURES. 


UNIVERSAL  EXCHANGES 


The   WORLD   is   Edited   and   Published   to  Serve   Both   Advertiser  and   Sab  scriber  Alike 


TRIANGLE    SPECIAL    PRESENTATION 


This  is  the  ti 


"<     "IT'S    A    BEAR"    and  it's  the  truth 


First  Triangle  Special  Starring 


TAYLOR  HOLMES 


Directed  by  Lawrence  Windom 


His  bathrobe  didn't  stimulate  the  re- 
spect of  his  ranchmen.  But  he  could 
drink  with  the  best  of  them.  And  when 
he  conquered  the  horse  that  should 
have  conquered  him,  they  wondered 
whether  it  was  his  training  at  a  Boston 
riding  academy   or  Baked  Beans. 


Scheduled  for  Release 
March  16th 


TRIANGLE  DISTRIBUTING   CORPORATION,  NEW  YORK 


^PICTURES 


ANNOUNCEMENT 

SELECT  PICTURES  CORPORATION  announces  the 
establishment  of  a  Canadian  branch  with  the  title  of  SELECT 
PICTURES  CORPORATION,  LTD.,  of  Canada,  and  the 
establishment  of  Canadian  BrancK  offices  in  tke  following  cities: 


MONTREAL 
ST.  JOHN 
WINNIPEG 
CALGARY 


Quebec 

New  Brunswick  • 

Manitoba 

Alberta 


VANCOUVER    British  Columbia 

and 


31  McGill  College  Avenue 
67  Dock  Street 
445  Main   Street 
414  McLean   Block 
304  Orpkeum  Block 


Canadian  Headquarters,   21   Adelaide  Street  West,  TORONTO,   ONTARIO 

The  officers  of  SELECT  PICTURES  CORPORATION,  LTD.,  of  Canada, 
are  as  follows:  Lewis  J.  Selznick,  President;  J.  P.  Bickell,  Vice-President;  Morris 
Kohn,  Secretary ;   N.  J.  Natnanson,  Treasurer  ana  Managing  Director. 

These  Canadian  branch  offices  have  been  established  for  the  purpose  of  bringing  to  exhibitors 
throughout  the  Dominion  of  Canada  all  forthcoming  SELECT  PICTURES  with  the  same  efficient 
and  courteous  service  that  has  characterized  the  distribution  of  the  Select  product  throughout 
the  United  States. 

The  following  schedule  has  been  adopted  for  release  of  features  listed: 


March    3 — Clara   Kimball  Young 
10 — Norma  Talmadge 
17 — Alice  Brady 
24" "Marion  Davies 
31 — Constance  Talmadge 

April       7 — Mitchell   LevJis 
14 — Anna   Case 
21 — Clara   Kimball  Young 
28 — Constance  Talmadge 
May  5 — Alice  Brady 

12 — Marion  Dalies 
19 — Norma  Talmadge 
26 — Mitchell   Lewis 

June       2 — Constance  Talmadge 


n   '  The   Road  Thru  the  Dark" 

n   "The   Heart  of  Wetona" 

n   "The  Better  Half" 

n     The  Belle  of  New  York" 

n    'Sauce  for  the  Goose" 

n      Code  of  the  Yukon" 

n   "The  Hidden  Truth"    (Special) 

n      Cheating  Cheaters" 

n      Who  Cares?" 

n   "Her  Great  Chance" 

n   "Tbe  Burden  of  Proof" 

n   '  The   Probation   Wife" 

n   "Children  of  Banishment" 

n  "Mrs.  Leffmgwell's  Boots" 


SELECT  PICTURES  CORPORATION 

LEWIS  J.  SELZNICK 

President. 


in  <3  screen 
Version  of 

the  uforld's 
most  famous 
stage 

success 


BELLE  OF  NEW  TCKi 

Adapted 'from  {he  musical  play  by  (Jusiaue kerker  and  Hugh  No 

Directed  by  Julius  Steder 


1258 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


WeTold  You  So! 


V»* 


*S* 


<$& 


v\ 


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THOSHINCE 

^  PRESENTS  ^ 

THE  FALSE  FACES 

Vith  HENKV  WALTHALL 

by  Louis  Joseph-  Vance  Directed  by  Irvm  V.  Villd.tr 

<^Cpamm(Hint^r(xni^^p€cial 


Li 


\  -^: 


Believe  the  Critics  ?      Read  These. 

"Remarkable.  Mr.  Walthall  is  a  resource- 
ful fighter  in  a  scene  which  seemed  to  com- 
pletely wreck  the  studio  in  which  it  was 
photographed." — New  York  Herald. 

And  Wid's  says — 'Get  this  for  a  special 
run  and  don't  worry  about  not  realizing  a 
full  return  on  your  investment,  for  unless  I 
miss  my  guess  entirely  and  unless  a  New 
York  crowd  is  different  from  the  fans  in 
your  community,  Tom  Ince  has  given  the 
Paramount-Artcraft  people  the  kind  of  a 
melodrama  that  the  public  will  talk  about. 
It's  up  to  you  to  make  the  most  of  this 
word  of  mouth  advertising  by  keeping  the 
film  for  at  least  two  or  three  days." 


"PASCINATING  melodrama  with  plenty 

of  action.  One  of  the  best  we  ever  saw." 

— New  York  Tribune. 

"It  makes  most  other  melodramas  turn 
pale  with  envy.  Thomas  H.  Ince,  who  pro- 
duced the  photoplay,  and  Irvin  V.  Willat, 
who  directed  it,  seem  to  have  set  out  to  make 
No  Man's  Land  look  tame  compared  to  the 
New  York  battlefront,  and  they  have  done 
so." — New  York  Times. 

"A  rattling  thriller.     Excitement  in  every 
minute." — New  York  Sun. 
"Thrilling" 

1 — New  York  Evening  Telegram. 


£  FAMOUS  PLAYERS  -LASKY  CORPORATION 

*  ADOLPH  ZUKOR  Pres.  JESSE  L.LASKY  Vice  Pres.  CECIL  B.DE  MTLLE  Director  Qenerul 

»|  -""NEW   YORIO    •  J 


n 


FT^ 


ti 


wmm 


Showmen   Pay  More  for  the  WORLD  Than   for  Any  Other  Trade  Paper— and  It*«  Worth  It 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1269 


^aixunountQ)rm>  Qontodies 


The    WORLD    Serves    Both    Advertiser    and    Subscriber    to    the    Very    Best  Advantage 


REX  BEACH/ 


Tr<?mendou.r  Drama  of  Alaska 


GOLDWYN  DISTRIBUTING  CORPORATION 

SAM  URL  GOLDWYN  Prvfident 

16  East  4-2 »</  Street  New  York  City 


"KouAintFitToML, 

So  I'm  Going  To  Brand  Jou 

For  What  Jou  Are!  " 


Dan  McGilh  prospector, 
avenged  the  honor  of  his 
house. 

Rich  with  the  yellow 
gold  of  a  great  Klondike 
"strike,"  he  was  empty 
of  heart;  robbed  of  the 
woman  he  loved. 

In  the  haunting,  ice- 
covered  wilderness  he 
made  his  own  law  and 
imposed  it  with  his  own 
mighty  hands. 


Rex  Beach's  biggest 
theme  and  picture  since 
"The  Spoilers." 

Good  for  a  run  of  weeks 
at  advanced  prices,  or  for 
doubled  or  trebled  play- 
ing time.  Extraordinary 
in  drama  and  power. 

A  great  primitive  melo- 
drama ;  a  great  love  story, 
filled  with  action;  a  story 
of  frozen  trails  and 
stormy  passions. 


Under  Goldwyn  Direction 

we  have  contributed  all  the  strength  and  fineness  of 
our  producing  organization  to  the  making  of  this  re- 
markable picture.  We  invite  exhibitors  everywhere  to 
see  at  their  nearest  Goldwyn  office  the  most  powerful 
production  of  the  year. 


THE  BRAN  D 


Directed  by  Reginald  Barker. 


GOLDWYN  DISTRIBUTING  CORPORATION 

Samuel  Goldwyn       M/tt/p/it 

16  East  4-2 mc/  Street  New  York  City 


1272 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


FITZPATRICK 
«««2McELHOY 

Chicago 

Sole  /Representatives 

(FORD  MOTOR,  CO. 

.Motion.  Picture 

Laboratories 


FORD  EDUCATIONAL 

WEEKLY 

There  is  not  today,  in  all  the  wide  range  of  motion 
pictures,  any  sustained  attraction  that  has  the  power, 
the  appeal,  or  the  Americanism  of  the  Ford  Educa- 
tional Weekly,  which  Goldwyn  takes  pride  in  distri- 
buting already  to  more  than  3,000  theatres. 

Exhibitors  large  and  small  when  they  book  and  show 
The  Ford  Educational.  Weekly  possess  an  attraction 
gathered  and  edited  without  regard  to  cost;  distri- 
buted on  so  large  a  scale  and;  with  so  many  prints 
that  small  houses  or  small  communities  are  virtually 
on'a.par  for;showings  with  the  big  cities. 

Big  Americans  and  big;  imaginative  America  itself 
pass  in  review  personally  and. through  their  dramatic 
achievements  before  .the  cameras  of  the  Ford  Educa- 
tional Weekly. 

Releases  immediately  in  prospect  are:  March  2: 
"Good  To  Eat;"  March  9:  "The  Story  of  Steel ; " 
March  lo:  "A  Little  Bit  of  Heaven;"  March  23: 
"What  Uncle  Sam  Had  Up  His  Sleeve." 

GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldwyn 

16  East  4-2 >,</  Street 


President 

New  York  City 


Exhibitors   by   the  Thousands    Pay   $3.00   the   Year   for   the  WORLD   and    Get    Full    Value 


March  8,  1919 


THE     MOVING    PICTURE    WORLD 


1273 


LOUIS  BENNISON 

in  SPEEDY  MEADE 

Written  and  Directed  by  IRA  M.    LOWRY 

Now  a  master  of  the  camera,  now  realizing  the  full- 
est values  of  the  screen,  Louis  Bennison  attains  his 
highest  level  of  achievement  in  his  third  Betzwood 
Star  Series  production,  "Speedy  Meade." 

It  is  a  fast,  full-of-action  story  of  the  East  and  the 
Border;  it  vibrates  with  action  and  adventure  and 
romance.  And,  above  everything  else,  it  reveals  to 
you  the  power  of  the  Louis  Bennison  personality ;  his 
appeal  and  fascination. 

One  look  at  the  picture  on  this  page  discloses  the 
answer  to  the  riddle  of  personality.  You  know  in- 
stantly why  the  public  likes  and  welcomes  this  star. 

There  are  six  Louis  Bennison  Star  Series  productions, 
distributed  exclusively  through  Goldwyn  and  exhi7 
bitors  are  hurrying  to  book  them.  "Speedy  Meade" 
will  be  released  March  23. 

GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  GoldwVm 

IG  East  4-2 „</  Street 


President 

New  York  City 


Exhibitors   Pay   J3.00   for   the   WORLD   and   Get  More  Than  Their   Money's     Worth 


1274 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


The  One  Big  Essential  Is  That  Comedies 
Have  ENTERTAINMENT  Value 


'Smiling  Bill"  Parsons  knows  how 
to  make  audiences  laugh.  He  also 
knows  your  patrons  want  more  than 
a  mere  comedian  in  their  favorite  co- 
medies. So  he  gives  you  a  variety  and 
change  of  scene,  as  well  as  new  players 
in  every  comedy  he  makes. 

These  wise  precautions  unquestionably 
account  very  largely  for  his  own  pop- 
ularity and  the  wholesale  booking  by 
several  thousand  theatres  of  Capitol 
Comedies. 


Goldwyn  offices  are  now  ready  to  show 
you  the  last  four  Capitol  Comedies  re- 
leases— representative  laughter-makers 
with  the  comedian  who  is  hailed  joy- 
ously in  more  than  3,000  houses: 

"A  Master  of  Music' ' 

'  'The  New  Breakfast  Food'7' 


'The  Potum  of  Swat" 
The  Midnight  Alarm" 


i  i 


There  are  26  Capitol  Comedies  a  year. 
Every  second  Monday. 


The  most  convincing  proof  of  "Smiling  Bill"  Parsons'  popularity  is  found  in  the  fact  that  less  than 
one  year  ago  he  had  never  appeared  in  a  picture  and  that  today  he  is  a  world-wide  favorite 
booked  by  theatres  large  and  small  on  the  merit  of  his  stories  and  his  own  likable  personality 


GOLDWYN  DISTRIBUTING  CORPORATION 

Samuel  GOldwvn       President 

16  East  A-ZncC  Street  New  York  City 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1275 


Here's  Proof  of  "A  Hit" 
in  the  BO  ST.  ON  territory 


Zane  Grey's  name  is  magic  with  mil- 
lions of  Americans.  Boston  and  New 
England  are  heavy  buyers;  loyal  readers 
of  his  books. 

"The  Border  Legion"  starring  Blanche 
Bates  and  Hobart  Bosworth  is  at  this 
moment  one  of  the  big,  assured  hits 
of  the  year  in  the  New  England  ter- 
ritory. T.  Hayes  Hunter,  its  director, 
has  packed  the  story  tight  with  melo- 
drama and  thrills. 

These  representative  bookings  started 


the  vogue  of  this  production  in  New 
England: 


Park  Theatre, 

Old  South, 

Washington, 

Franklin  Park, 

Empire, 

Strand, 

Broadway, 

Empire, 

Suffolk, 

Scenic  Temple, 

Mystic, 


Boston 

Boston 

Boston 

Boston 

Fall  River 

Lowell 

Lawrence 

Portland 

Holyoke 

Cambridge 

Maiden 


Exhibitors    everywhere    are    making 
money  on  "The  Border  Legion.1' 


This  is  a  story  of  banditry  and  romance,  of  hard  riding  and  quick-on-the-trigger  action; 
of  love  and  lawlessness  in  golden  California  in  the  days  of  '49.  This  is  proving  to 
be    the   most  popular   of  the  Zane    Grey   stories    that   have   been   brought   to   the  screen. 


GOLDWYH  DISTRIBUTING  CORPORATION 

SAMUEL  GOLDWYN        President 


16  East  4  2„</  Street 


New  York  City 


1276  THE     MOVING     PICTURE     WORLD  March  8,  1919 


All  the  "Hard-boiled  Eggs"  of  Los 
donable  Sin"  wirelessed  the  "Hard 
was  the  Greatest  Production  they 

Now  all   the   "Hard-boiled  Eggs" 
to  the  "Hard-boiled  Eggs"  of  Los 

YOU  CAN'T  SCRAMBLE  THE  OPIN 


Begins  run  at 

BROADWAY  STRAND,  DETROIT,  March  2 

AT  $1.00  PRICES 


WRITE  -  OR  -WIRE  -  IMMEDIATELY-  IF-YOU  -WISH-TO- 


ADDRESS 

HARRY  GARSON  AEOLIAN 


March  8.  1919  THE     MOVING     PICTURE     WORLD  1277 


Angeles   who    saw  "The    Unpar 
soiled  Eggs"  of  New  York  that  it 
>ver  saw!! 

n  New  York  are  wigwagging  back 
Angeles — You  are  right!!!! 

)N  OF  A  HARD-BOILED  EGG!!!! 


Begins  run  at 

MAJESTIC,  LOS  ANGELES,  March  9 

AT  $1.50  PRICES 


EGOTIATE  -  FOR  -  FIRST-RUN  -  IN-YOUR-TERRITORY 


HALL  NEW  YORK 


1278  THE    MOVING    PICTURE    WORLD  March  8,  1919 

MACK  SENNETT'S 

exceptional 

STATE  RIGHT  OPPORTUNITY 

the  latest  and  greatest  feature  comedy 

in  five  parts 

"YANKEE  DOODLE  IN  BERLIN" 

featuring 

BOTHWELL  BROWNE, 
FORD  STERLING,  MARIE  PREVOST,  BEN  TURPIN 

and  an  all-star  Sennett  cast 

The  biggest  and  funniest  laugh-film  in  years — 

(Sol  Lesser  bought  the  rights  to  all  the  Pacific  Coast  States  before 
he  was  half  through  reviewing  the  picture) 

Applications  for  Territorial  Rights  will  be  considered 

in  the  order  of  their  receipt 

Address 

HIRAM  ABRAMS 

Longacre  Building,  Broadway  and  42nd  Street 

New  York  City 


I  he    WORLD    Pages   Keep   Thousands   of   Showmen    Fully   Posted   on   Mot  ins  Pictures 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1279 


EVERY  SECTION  OF  THE  COUNTRY 
REPORTS  EXTRAORDINARY  BUSINESS 


WITH 


THEr  5EN6ATIONAL, 

J.  STUAJ53J  BL  ACKTON 

►SUPEPFEATTJJiE/ 


RAI7I,  KELLV* 


No.  2 

Of  the  12  Big-  Special  Productions  At  the  Fixed  Rental  Prices  of 

$10         $20         $30 

PER  DAY 

No.  1 — Julius  Steger's  Greatest  Achievement 

Evelyn  Nesbit  and  her  son  Russell  Thaw  in 

"HER  MISTAKE" 

No.  3 — The  Great  Bacon-Backer  Production  of 

Paul  M.  Potter's  Dramatic  Masterpiece 

"A  WOMAN'S  EXPERIENCE" 

Starring  MARY  BOLAND 

No.  4 — The  Sensational  Frank  Reicher  Production  of 

Isabel  Ostrander's  World-Famous  Novel 

"SUSPENSE" 

Starring  MOLLIE  KING 

All  exceptional  show  propositions  with  extraordinary 
advertising:  angles  and  recognized  box  office  value. 


BOOKINGS    PLACED    BY 


DISTRIBUTED  THROUGH 


Independent  Sales  Corporation  Film  Clearing  House,  Inc, 

Foreign    Rights  Controlled   by   Apollo   Trading  Co.,   Longacre  Theatre   BIdg.,  New  York 


1280      t     '  - 


THE     MOVING     PICTURE    WORLD 


<  v  March  8,  1919 


Qj^ftQow  Jdoo  k  in  g   at 

HAROLD 

LOCK  WOOD 

One  of  the  greatest  pictures  in  all  of  Harold 
LocJcwoods brilliant  career  and  the  last,Jbut 
one,o£  the  Lockwood  productions-  -'...■■ 

Finis  Kax  adapted  and  Edwin Caiewg  direct^  this 
Screen  Classicsproductionfcr^&rJce  FjUmCorjDoraticm- 


EM1MW; 


The   Traeat   Thing   Yon    Know:    If  Yon   Want  the  NEWS,  Subscribe  to    the  WORLD 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1281 


J1U  Metro  Exchanges 


m  SHADOWS  of 
SUSPICION 

By  George  Cjibbs 

lockwood's  intense  popularity  is  greater 
1  today  th.an  ever  Jbefore  — 

(yjook  this  big  production  and  be  assured 
of  a  Box  Office  success  ~ 


■  \ 


She  fought,  she  scratched, 
she  pursued,  she  annoyed, 
she  actually  devilled  the 
man  into  marrying  her  and 
she  did  it  in  a  way  that 
makes  you  glad  she  did  and 
glad  you  can  see  her  do  it* 

fts  the  kind  of  a  picture 
you  have  come  to  expect 
from  the  name^yldetro  ALL 
Star  Series  Production  —< 
and  VIOLA  DANA  is  ab- 
solutely fascinating  as  its 
star* 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1283 


WE  DO 

with 
him 


Hold  a  voting  contest! 


Think  of  the  stunt 

possibilities ! 

This  is  a  showman's  picture 


Let  your  nearest  World  Branch  help  you  cash 
in   on   McClure  's    national  publicity  campaign 


The    WORLD    Has    Hundreds   of    Friends   Among-   Exhibitors    Who   Hare    Been  Friends  for  Twelve  Tears 


VWYYV  ^^^^^^^^^^^^^^^^^^^^^^^S 


"ULLO!" 


New  York  World— "Excellent— big  attendance."  ^^ 

New  York  American — "Constant  enjoyment — record  patron- 
age." 
New  York  Herald — "Filled  the  house  with  fun." 
New  York  Evening  Telegram — "Thoroughly  enjoyed  by  all." 
New  York  Evening  Mail — "A  sure  success." 
New  York  Evening  World — "Loveable." 
New  York  Globe — "One  of  the  most  delicious  comedies  ever 

filmed."  ■*.  r  ~  "  '  . 

New  York  Commercial — "No   better   entertainment." 
New  York  Tribuhe-^'VUtracts  big  crowds."  >  rf  »"*' 

NeW  York  Morning  Telegi'aph^'Admirably  done."    < 

New  Yofk  Times — "Thoroughly  enjoyable."  J* 

New  York  Sun~"Artistic   sincerity."  "^^.^ 

These  are  criticisms  of  my  MOVIE.     Did  "Shoulder  Arms" 
get  any  better?    It  only  goes  to  prove  what  I  predicted  to  you 
,'        right  along: 

"THE  BETTER  'OLE" 

v       is  a  great  audience  picture/  ^  \ 

OLD  BILL  V 

P.  S.— I've  had  a  million  TONS  of  publicity  in  America  t%°       x 
past   few  weeks,  EVERYBODY  knows  me? 


«K 


SEE  WORLD  FILM 


i     rn.irEZTT 


■■*£ 


m 


x>ax^jcir<y.xyy^se^ 


■ 


PLAY  A  WINNER  ! 

GEORGE  WALSH 


in 


Never  Say  Quit 

A  WILLSAAA   FOX   PRODUCTION 


A  rollicking  comedy -dram  a  that  sfarfs  with 
love  on  Friday  13- and  ends  with  triplets 

THE  SADDEST   STORY  THAT  EVER  /v\ADE  yOU  LAUGH ! 


1288 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


BIGGEST  MONEY  MAKER  YET ! 

BOOK     IT     NONA/ 

TUEDABARA 


IN 


S  ALO  M  E 

DIRECTED    BY    J.GORDON    EDWARDS 

EVEN  OUTDRAWING  CLEOPATRA 
SMASHING  NEW  RECORDS  EVERY  DAY 


INDIVIDUAL  BASIS 
ANY  FOX  EXCHANGE 


FOX 

FILM  CORPORATION 


MADLAINE  TRAVERSE 


is  a 


SURE  THING  for  your  box  office 

A  William  Fox  production -Directed  by  Harry  Millarde . 

BOOK    EXCEL  PICTURES 

FOX 

FILM    CORPORATION 


UNANIMOUSLY  APPROVED  BY  THE  TRADE  AT  THE  SHOWING 


RS 


HARMMmAC  WEBST£QS  Gripping  Drama 


PO&TQAY/NG 

AFIGHTforA  SOUL  be^nLOVE  ACHATE! 

WITH 

MABLEJD1IENE  SCOTT 

AMD 


Directed  by 
HanyAfeRae  Webster 


NILES       W'ELCIi        Rk^RelTcanCll 

PRESENTED  FOR  THE  OPEN  MARKET  BV 

ALPHA  PICTURES  inc. 

126  WEST  4 6 T* STREET  N.Y 

BRYANT  6  314 


J    BERNARD. H.MILLS  -  Ja/ar  Afcwa,? 


er 


NEW   YORK   and   NORTHERN   NEW   JERSEY   SOLD 

ACT  QUICKLY! 


CThe 

jJ treated  Sz^  fionpldotyLackeTizie 


nUllifrey 


VJ*  C  I.OLIVER    -  PRESIDENT- 

THREE  HUNDREDWEIGHT  EAST  FORTYEIGHTH  STREET 

NEW    YORK   CITY 


<£> 


Your 
patrons 
demand  the 
best  in  pictures 


Give  them 


Craig  Kennedy 


THE  SERIAL 


ARRANGE    FOR    BOOKINGS    HOW 


ARROW     FILM     EXCHANGE,    INC. 
1235  Vine  Street        ....     Philadelphia,  Pa. 

DAY      FILM     CORPORATION 
412  Ferry  Street Pittsburgh,  Pa. 

SAMUEL         GRAND 
48  Piedmont  Street  ....     -     Boston,  Mass. 

Foreign    Rights 
EXPORT   6c   IMPORT    FILM    COMPANY 
729  Seventh  Avenue      ...       New  York  City 


SUPER  FILM  ATTRACTIONS,  INC. 
1209  E  Street,  N.  W.    -     -       Washington,  D.C. 

CELEBRATED     PLAYERS     FILM     CORP. 
207  South  Wabash  Avenue     -     -       Chicago,  I1L 

PIONEER    FEATURE    FILM    CORP. 
126  West  46th  Street     -     -     -       New  York  City 

CRITERION     FILM     SERVICE 
67  Walton  Street Atlanta,  Ga. 


March  8,  1919  THE     MOVING     PICTURE    WORLD  1291 

Speaking  of  Scoops- 


Pdlhe 

News 


1.  President  Wilson  s  arrival  in  London  (beat 
competition  by  three  weeks)  shown  Jan. II 

2.  President  Wilson's  tour  through  England  \d 
(beat  competition  by  one  week)  shown  Janl2 

r  3.  King  Albert  s  entry  into  Brussels    (Exclusive) 
shown  Jan.  II 

4.  French  entry  into  Alsace  Lorraine  (Exclusive) 
shown  Jan.  8 

5.  Demonstration  of  American  tanks  (Exclusive) 
shown  Jan.  4 

6.  Vindictive  sunk  in  Zeebrugge     (Exclusive) 
shown  Jan.  4 

7  Aeroplane  flight  over  Washington,  shown 
Jan.  18 

8.  Guatemala  earthquake,  shown  Jan.  4 

9.  Aeroplane  flight  over  New  York  (beat  com- 

petition by  27  days )  shown  Dec.  18 

10.  Naval  dirigible  flight  over  New  York  (shown 

Dec.  25)  (Exclusive) 

11.  Submarine  chasers  in  heavy  seas  (beat  com- 

petition by  a  week )  shown  Dec.  25 

12.  King  of  Italy  s  entrance  into  Trieste  ( Exclu- 

sive) Jan.  18 

13.  The  first  pictures  of  the  German  Revolution, 

shown  Feb.  8 

Many  of  the  above  events  the  competition 
has  not  yet  shown-    Pathe  News  leads! 


11  19 


Pathe  Review 

51  Film  Magazine 

The  selection  of  the  best 
houses  everywhere. 
Its  in 

Newark's  Strand  Scrantom  (omeford 

77tk  Street     \Vashinotons  Rialto 
Plaza  Kansas  City's  Royal 

Chicago's  Riviera        Denver's  Isis 
Los  Angeles  California  Seattle's  Liberty 
San  ftancisco's  California  Detroit's  Madison 
Cincinnati's  Gifts       Newark's  Strand 
Dayton's  Dayton       Buffalo's  Strand 
Philadelphia's  Stanley  Rochester's  Regent 
Milwaukee's  Saxe 
and  a  lot  of  others ! 

Wmderful  slow  motion  pho 
tographv:  Pathetolor  scenics, 
scientific  bits,  etc. 

One  Keel  Ivery  Other  Week 

PATHE 

DISTRIBUTORS 


Ala: eh  8,    1919 


THE     MOVING     PICTURE     WORLD 


1293 


The  Evening  Tribune* 
HEODORE  El  I  1  MD 


When  she  was  in  Des  Moines ,  Omaha,  and  other 
cities  recently  on  her  trip  to  the  coast  she  was  a  big. 
front  gage  story.  Her  popularity  was  most  strikingly 
proved. 

Cash  in  with  her  latest  feature  - 

Baby  Marie  Osborne 


lit 


The  Old  Maid's  Baby0 

Produced  by  Diando  Directed  by  Witt.  Bertram 

Written  by  Acjnes  Johnston 


PATHE 

DISTRIBUTORS 


When   You   Subscribe  to   the   WORLD,   'he   J3.00   Returns   in   VALUE  Many  fold   Each   Year 


1294 


THE     MOVING    PICTURE     WORLD 


March  8,  1919 


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A  Sensational]Ball  Room 
Scene  That,  For  Action, 
Has^  no  Equal  in  Film 
History. 


A  popular  and  beautitul  star 
in  a  story  by  an  author 
who  knows  what  the  public 
wants. 


"She's  not  a   thief,"  Roger   interrupted.     "You've   made   a   terrible    mistake." 
"Well,  what's  her  name?"  Mazie  shrieked.     "I — I — I  don't  know,"  Roger  stammered. 


FULL  OF  THE  STUFF 


MAN  wouldn't  have  the  nerve  to 
attempt  a  stunt  like  it.  Only  a  woman, 
who  knows  a  woman's  mind,  could 
know  that  a  woman  of  given  circum- 
stances would  do  a  thing  like  it.  A 
man  held  the  check  book 
that  paid  for  the  acting  cast, 
the  time,  energy  and  superb 
settings  these  two  women 
required  to  do  it. 
Imagine — Anita  Stewart  at 
midnight,  beautifully  gown- 
ed, charming,  in  a  love  scene 
with  a  darned  good  looking 
leading  man.  And  then — 
The  next  morning  he  finds 
her  in  his  hotel  room— a 
maid  of  all  work,    and    he 


Only  a  Couple  Of 

blame  near  breaks  her  heart  with  the 
call  down  he  gives  her  for  apparently 

# 

fooling  him. 

Sounds  illogical  as  the  deuce? 

Well  it  isn't! 

Marion  Orth  put  this  situa- 
tion in  the  story. 
Lois  Weber  put  it  in  the 
picture,  and  it  becomes  logi- 
cal, possible,  convincing. 
Miss  Weber  not  only  had 
the  responsibility  for  produc- 
ing a  picture.  She  had  to  pro- 
duce a  successor  to  the  phe- 
nomenal '"Virtuous  Wives." 
Louis  B.  Mayer  says  she 
He's  an  exhibitor  and 


Script    said   "hotel   scenes."     So   the    h^S. 
Hotel  Alexandria,  Los  Angeles,  was 


rented.     She  wanted  class  and  got  it.    knOWS   the^bOX   Office. 
Circular   Letters   Generally   Land   in   the  Waste   Basket:   the   WORLD — NEVER! 


March  8,  1919 


THE     MOVING    PICTURE    WORLD 


1295 


EVERY  Audience  Loves 
A  Persecuted  Heroine 
— Particularly  When  She 
Is  Beautiful. 


Produced  by  a  director  who 
has  a  long  list  of  money 
makers  to  her  credit. 


"So,    my    beautiful,   charming     young    companion    is    only    a    cheap    adventuress,"   he 
sneered.    Marie  stifled  a  desire  to  speak — to  tell  him. 


THAT  GETS  THE  MONEY 


Women   Would  Try  It 

npHERE  are  a  lot  more  stills  with 
■*■  good  punchy  situations  that  will 
make  corking  lobby  displays.  And  the 
3-sheet  is  full  o'  pep.  Has  on  it  a  lot  of 
real  mysterious  things  that'll  get  at- 
tention. Human  nature's  first  fault  is 
curiosity.  The  second  of  the  NEW  Anita 
Stewart  productionsjfhits 
curiosity  right  on  both  i's 
and  keeps  punching  it  up 
for  several  thousand   feet. 


If  you  early  run  chaps  want  to  an- 
nounce another  NEW  Stewart  picture 
before  our  ad  helps  and  copy  sugges- 
tions get  to  you,  just  say: 

LOUIS  B.  MAYER 

presents  ' 

ANITA  STEWART 


We're  getting  mighty  en- 
thusiastic about  "A  Mid- 
night Romance."  Perhaps 
it's  because  of  the  names 
on  the  right— they'd  inspire 
pre-release  confidence  in 
harder  shelled  film  critics 
than  we  are. 


I 


WARNING 

All  of  my  recently  pro- 
duced Pictures  are 
being  released  through 
the  First  National 
Exhibitors  Circuit,  Inc. 


'iGZEm 


"A  MIDNIGHT 
ROMANCE" 

A     LOIS  WEBER    PRODUCTION 

from    the    story    by    Marion    Orth, 
author  of  "The  Price  of  a  Good  Time" 

A  FIRST  NATIONAL 

Exhibitor's  Circuit 

ATTRACTION 


There   is    REAL   Service   in    the    WORLD'S   Service    to    its    Exhibitor    Subscribers 


II 


THE  BONES 


OH  A  MILLION 


CHRISTIANS 
LITTER  THE 
DEJERTJOPTHE 
NEAR  EAST 


EVERY  OTHER 


riArim  FRANCE 


MAIM  ED 
OR  BLIND 
HER  CITIES 
LEVELLED 


ENGLAND  ON 


THE  VERGE 


OF 
JTARVATIOM- 
HER YOUTH 
DESTROYED 


I T  A  LYS 


TIME  OLD 
501 L  LAID 
VVA5TE- 
AMILLION 
KILLED 


THE  ARGUMENTS  WHICH  INSPIRED 
AND  THE  PRODUCTION  OF 


&$*& 


Dire^dby  FRANK  BORZAGE 
Rpdu«3>  OLLIE  L.SELLERS 


A  GIANT 
A  CATACLYSMIC 
AND  HISTORICAL  FACTOR. 
5PECTACLE.AN0VEL5CREEN 
TAINMENT.  ONE  OF  THE  FOUR  MILE" 


PHOTOPI/AY^Inc. 


T& 


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SERBIA 

DEVASTATED 
PROM 


BELGIUM 

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IIOriTEMEGRO 
MAX 


SCOURGED  BY  |      STUMTED  POR 


BEYOMD 
COMPRQMGMSIOM 


RUSSIA 

A 


VAJT  CUARHAL 


REVOLUTIOM- 

A 
POURTM  CLASS 


AMERICA  TO  ENTER  THE  WAl^ 


^UMAMITy" 

by  C&MACAULEf. 


ROMANCE. 

MESSAGE.ATIMELY 

AMAST0D0NIC5CENIC 

FEATURE.  A  PERFECT  ENTER- 
STONES  INMOTION  PICTURE  HISTORY 


Harry  L.  ReicHenbach, 
Special  Hep. 


FIFTH     AV 


N/V*vN  D 


S  I  L.T    -40IO 


1298  THE    MOVING    PICTURE    WORLD  March  8,  1919 

•     UNITED   *   STATES  *   GOVERNMENT    * 


"UNDER  FOUR  FLAGS" 

The  Government's  Great  Victory  Picture 


Exhibitor  Comment: 

"Wonderful  picture.     Extra  Big  Business."    "A  picture  that  every 
theatre  should  Dlav" M.  P.  News. 


Consensus: 

"Powerful  production  with  extra  big  drawing  powers" M.  P.  News. 


This  Great  Victory  Picture  of 
America  and  the  Allies  gives  the 
exhibitors  in  the  smaller  towns  a 
remarkable  opportunity  for  box- 
office    profits. 


The  Government  rental  price  is 
fixed  on  a  scale  that  allows  a  mar- 
gin not  obtainable  with  any  other 
attraction.  Jl 


The  picture  was  a  sensation  with 
the    war  -  picture  -  surfeited    screen 


patrons  of  the  larger  cities.   It  was 
a  tremendous  box-office  success. 


Patrons  of  the  smaller  towns  are 
not  surfeited  with  war  facts.  Like 
the  city  people,  they  want  to  see 
how  the  war  was  won — but  their 
desire  is  even  more  keen. 


Exhibitors  can  give  their  patrons 
what  they  want.  The  rental  is 
figured  on  a  basis  that  permits  high 
profit  at  regular  admission  prices. 


OFFICIAL  U.  S.  WAR  PICTURES 

The  Official  War  Review — (Weekly)— Pathe  America's  Answer  Available  through  the  world  film 

J  Corporation,  except  for  California 

_  .    .  ,  _  Sol.  L.  Lesser,  State  Council  of  Defense 

rershing  s  Crusaders — First  National  Exhibitors       Under  Pour  Hags     san Francisco. 

For  Michigan 

Or>     •  J                  e    o\-'  ^  i   t-..,        ^  •  T  T      C        A       C  Michigan      War      Preparedness      Board, 

Ur     rSriage     Or    OhipS General  Film  Corporation  U.    O.    A.    OerieS  Lansing.     (Except    Detroit    and    Wayne 

County,  through  World  Film  Corporation  ) 

COMMITTEE  ON  PUBLIC  INFORMATION,  George  Creel,  Chairman 

Through  the  Division  of  Films,  Charles  S.  Hart.  Director,  Washington,  D.  C. 

The  Bureau  of  War  Photographs  The  Bureau  of  War  Expositions — presented  by  the  United  States  and  Allied  Governments 


This  Announcement  Will  be  Bead  by  Exhibitor*  Who  Keror  Met  a  Film   Salesman 


March  8,   1919 


THE    MOVING    PICTURE    WORLD 


1299 


PRESENTS 


Wd.  SHEKRY 
SERVICE 

EXECUTIVE    OFFICES 
72.9  -  "7    '*    AVE,    NYC 

a/e  w  yoek,  r/oerueGA/  hew 
jeesey  Aho  wfs re&y  cow 
-ec near  eook's/g  p/#ecr 

TVEOVGH  W^LSHEEEY 
SEPV'CE    7JS.9  ~7£*  AVE  H.YC 
EOS  ALL  OTHEE  TEGB/rOEY 

Apply  ro Meggy 5EPVfC£ 
GEHE/P4L  F/tn  EXCHAHC5 


OF  SENSATION^  W''"r/ft&letoh 
SITUATIONS  AN0AX  "'«& 


m^rijififfn^k 


/HCLUPES 


Mepa  Nova  anp  Lola  Pauzppovha 

released 

FEB.  16 


The  Lav 

BY  WILLIAM  HAMILTON  05 BORNE 

AGBEAT-HUMA-fl  (NTEREST    I 
PRAM  A  OF  THE  PERIOD,  WITH  j 

A  CAST  INCLUDING    CLENWH/TE,  VSTC/LAR* 
O/PTKAPPE,  JOSEPHINE  HILL  ANP  APOLF  BAUBU.e\ 

RELEASE  DATE. 

MARCH  16  : 

EPGAR  LEWIS  is  produced OF%e Barrier? 
V7K*  Great '■  PMdel"7Ke  JLirtfest  £e£>e//% Bondman 

ancfTha  Wgger  "  ALL  //OP.LP  FAMOUS.  5 


Two  Creat 

PLAYS 


Book  t^em 
Now 


1300 


THE     MOVING     PICTURE    WORLD 


March  8,  1919 


fRANKA.ftEENEr 


jf  Wv/'d Drama  of  Marts' 
jndJ'ou/ff/idtfnmm/Jr 

by  E.Lloyd  Sheldon 

DIRECTED  BY   SIDNEY  OLCOTT 
CLEVER 

CATHERINE  CALVEUT 

IN  A  CLIMAX  OF 
COSTUMING 


WITH  SOME  GREAT  PLAYERS 
INCLUDING  EDWARD  BURNS 

ANNA  MAY,  GEORGE  MAJORON J 
BLANCH  DAVENPORT  AND 
GEORGE   PAUNCEFORt 


1*1. 


NEW  YORK  NORTHERN  NEW JERSEY ANP  WESTERN  CONNECT/CUT 
FOR  ALL  OTHER  TERR./ TORY  APPLY  5tf£/Z/ZY  >5EGV/CE 


March  8,    1919 


THE     MOVING     PICTURE     WORLD 


1301 


IS  A  STARTLING  DOAMA 
OF  SOCIAL  LIFE  WITH  A 


GREAT  HUMAN  STORY 

Catherine  CalverT  atherbest 

IN  A  SENSATIONAL  ROLE 


RELEASED  FEB.  9 


•  BE  SIM  TO  BOOK  THIS  ATTRACTION 


ALSO  IN  ' MARRIAGE  "urOJy BOLTON  AceeAT  cALveer  soccsss 

"AfiOHMCf  Offflt/WMW, 
mi  AeMSflMNc'sBesrfiAr 

'WofMMffr 

0YE.UOW  SfffLPffl 


WHAT  THE  CRITICS 
SAY 


The  New  York  American. — Catherine  Calvert  in 
"Marriage"  has  a  very  satisfactory  medium 
for  the  display  of  her  unusual  ability. 

The  Chicago  Daily  Journal. — Catherine  Calvert 
makes  a  very  satisfactory  pictorial  drama  of 
Armstrong's  "A  Romance  of  the  Underworld." 

The  Minneapolis  Tribune. — "Marriage,"  the  Guv 
Bolton  version,  is  made  interesting  by  Cath- 
erine Calvert,  who  is  clever  as  well  as  beau- 


The  Cincinnati  Inquirer. — Catherine  Calvert 
gives  a  fine  performance  in  her  new  version 
ci  Armstrong's  famous  "A  Romance  of  the 
I  nderworld." 


1302 


■  1 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


■  I 


From  Headquarters 

ANITA  STEWART  in 

The  Most  Powerful  Police 
Drama  Ever^X-f  ittert 


"FROM  HEADQUARTERS"  brings  to  the 
screen  the  most  dominant,  heart-searching 
drama  of  a  generation — pounding,  pulsing, 
throbbing  with  passion  and  pathos. 

'♦FROM  HEADQUARTERS"  pictures  a  woman's 
soul  on  the  rack  of  "justice" — a  father's 
soul  torn  between  love  and  duty — a  man's 
soul  burned  of  its  iniquity  by  a  woman's 
sacrifice  and  redeeming  love. 

"FROM  HEADQUARTERS"  is  a  living, 
breathing,  virile,  crashing  drama  of  tre- 
mendous situations,  building  up  to  an 
overwhelming  climax. 

FROM  HEADQUARTERS"  is  life  laid  bare— 
a  picture  that  will  seize  upon  every  emo- 
tion of  your  audiences — a  picture  that 
people  will  want    to    see   again    and    again 

and    again. 

Directed  by  RALPH  INCE 


The   WORLD  Costs  More  Than  its  Rivals,  and  Subscribers   Find  It  W»rth    More 


March  8,  1919 


THE     MOVING    PICTURE     WORLD 


1303 


ANITA  STEWART 

IS  MAGNIFICENT- SUPERB -IN 


"From 


■■ 


Headquarters 

Read  This  Story 

of  Elemental 

Passions 


TT  all  seemed  like  a  nightmare  to  her — the  private 

office — the  leering  lips  that  once  had  whispered 

words  of  love — the  knife — the  moment  of  vengeance. 

And  then — her  own  father — known  by  the  world 
as  a  never-failing  detective,  grim,  relentless — as- 
signed to  the  case,  only  to  find  the  trail  doubling 
back  to  A  is  own  home. 

The  very  peak  of  drama  is  reached  in  this  tense 
climax — one  of  the  countless  situations  in  "From 
Headquarters,"  affording  Anita  Stewart  one  of  the 
greatest  opportunities  of  her  distinguished  screen 
career. 


VITAGRAPH 

Albert  E.  Smith.  President 


The  WORLD  Looks  After  the  "Small  Town"  Showman   in   its  Advertising       Aid. 


1304 


THE     MOVING     PICTURE     WORLD 


March  8.   1919 


III      A      /' 


OUTING 
CHESTER 
PICTURES' 

Produced  feu  GJUCfoester 

in  co-optation  xviih  OutinR 

TWST  NATIONAL  EXCHANGE? 
/?nd.R<?l<?cts'e 

Teddij  Birds'. 

A  Cioro-up  of  the  Late, 

Theodore  Roosevelt/ 


March  8.  1919 


THE     MOVING     PICTURE     WORLD 


1305 


# 


j£ 


\ 


ANNOUNCING- 


FIRST  RELEASE 

AUGUSTUS  THOMAS' 
GREAT  N.Y.  SUCCESS 

AS  A  MAN  THINKS" 

READY  IN  APRIL 


-x 


A 


There    is    NEWS    in    the    WORLD    Advertisements    for    the    llitc    and    Little       siiu»  ■■•-.... 


Naked  Truth  of  "Cannibals  of  the  South  Seas" 


/ 


y. 


Jjileal    Facts   Written   by 
Martin  Johnson,  Himself 


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Write  for  .your  copy  today  to  the 
Exchange  Manager  of  the 

EXHIBITORS  MUTUAL 


ROBERTSON -COLE    COMPANY 

DIVJSiON        OF        FILMS 
Bankers    and    Exporters    for    the    Producer 


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Every 


One     a      Sure     Hi  t 

BILLIE     RHODES 
,„  "Hoop-La" 

Produced  by  National  Film  Corporation  of  America 

A  sparkling  story  of  circus  life  played  by  Miss 
Rhodes  in  her  inimitable  style 


BESSIE    BARRISCALE 
,n  "A  Trick  of  Fate" 

Produced  by  &  B.  Features 

Dlttcted  4y  Hottotd  Hickman 

Considered  one  of  the  most  fascinating  plays 
ever  interpreted  by  this  popular  star 


WILLIAM    DESMOND 
/'The  Prodigal  Liar" 

Produced  by  Jesse  D.  Hampton 

A  corking  comedy-drama  that  runs  strong  to 
humor  and  whirl  -wind  comedy  situations,  with 
Desmond  in  turning  b-a'd  man,  just  for  love 


HENRY  B.  WALTHALL 
,n"The  Long  Lane's  Turning" 

Produced  by  National  Film  Corporation  of  America 

A  powerful  and  timely  story  that  touches  on 
prohibition  with  Walthall  interpreting  a  forceful 
character 


Released  through 
EXHIBITORS 


MUTUAL 


ROBERTSON -COLE    COMPANY 

DIVISION  OF         FILMS 

Bonkers     and    Exporters    for     the     Producers 


1308 


THE     MOVING     PICTURE     WORLD 


March  8,   1919 


THE  GREAT  PRODUCTION 
OF  THE  OFFICIAL  INTERNATIONAL  FILM 

"The  Spirit  of  Lafayette" 


4\ 


STA  TE  RIGHTS  BUYERS- 
ATTENTION! 

JAMES  VINCENT 

Presents 

"THE  SPIRIT  OF 
LAFAYETTE" 


from  the  Book  of 

James  Mott  Hallowell 

Adapted  for  the  Screen  by 

J.  Searle  Dawley 

With   Endorsement   of 

United  States  Government 

COMMITTEE  ON  PUBLIC  INFORMATION 

GEORGE   CREEL,   Chairman 

DIVISION  OF  FILMS 

CHARLES  S.  HART,   Director 


THIS  IS  NOT  A  WAR  PLAY 

It  opens  with  peace  in  the  signing  of  the  armistice  of  Novem- 
ber 11,  1918.  Portrays  the  welcome  of  the  returning  soldier. 
Tells  the  story  of  Lafayette  and  shows  how  the  spirit  that  inspired 
Lafayette  to  aid  American  Colonies  is  the  same  spirit  that  in- 
spired our  boys  to  aid  France. 

That  Exhibitors  and  the  public  may  take  advantage  of  this 
timely  subject  as  soon  as  possible,  it  has  been  decided  to  release 
on  State  Rights.  Send  all  communications  and  bids  to  me 
personally. 


JAMES  R.  SHEEHAN 

General  Manager 


JAMES   VINCENT 

1465  Broadway,  New  York  City 


March  8.  1919 


THE     MOVING     PICTURE     WORLD 


1309 


THE  FIRST  PRESENTATION 
OF  THE  OFFICIAL  INTERNATIONAL  FILM 

"The  Spirit  of  Lafayette" 


Ex-President  Taft  says  of  this  wonderful  film,  which  had  its  first  production  in  St.  Louis,  February 
23rd,    in    connection    with    the   great   mid-continent  Congress  of  the  League  of  Nations: 

"I  have  seen  the  motion  picture  'THE  SPIRIT  OF  LAFAYETTE.'  It  is  in  admirable  harmony  with 
the  thrill  of  deep  patriotism  stirred  by  the  war  and  its  victorious  ending.  Its  climax  in  the  League  of 
Nations,  exemplifying  Lafayette's  love  of  world  liberty  and  giving  an  answer  to  his  family  motto  'Why 
not?',  should  in  these  fateful  days  challenge  us  all.    I  sincerely  hope  that  the  American  people  will  see  it. 

"(Signed)     WM.  H.  TAFT." 

Telegram  from  Manager  Louis  K.  Sidney  of  Pershing  Theatre,  St.  Louis: 
"'The  Spirit  of  Lafayette,'  produced  by  James  Vincent,  received  its  initial  presentation 
at  the  Pershing  Theatre,  St.  Louis,  February  23rd,  playing  to  crowded  houses  at  every  per- 
formance. It  is  a  wonderful  story  of  the  modern  doughboy.  It  has  a  strong,  pathetic  appeal 
and  holds  the  interest  throughout.  Earl  Schenck  as  Marquis  de  Lafayette  and  Violet  de 
Biccary  as  Adrienne  are  splendid.  Their  capable  support  helps  put  the  picture  over  in  good 
shape.  The  settings  are  magnificent  and  the  photography  is  exceptionally  good.  The  theme 
of  the  connection  between  the  Lafayette  incident  in*  helping  America  and  the  payment 
of  the  debt  by  America  is  handled  in  an  excellent  manner  and  makes  a  direct  appeal  to  the 
sympathies.  The  production  is  unusually  entertaining  as  well  as  educational,  and  will  un- 
doubtedly appeal  to  all  classes  of  audiences. 

"(Signed)     LOUIS    K.    SIDNEY." 


From  the  St.  Loin's  Daily  Globe-Democrat: 

"Few  pictures  have  succeeded  so  well  In  bridging  over  the  wide  spaces  of  his- 
tory, the  history  that  pertains  to  America  as  a  world  power  as  this,  THE  SPIRIT 
OF  LAFAYETTE.'  The  picture,  strong  on  its  historical  side,  is  a  splendid 
example  of  modem  cinematography.  The  happy  Idea  of  the  Director,  Janus 
Vincent,  was  to  begin  the  Hallowell  story  with  the  return  of  the  American  sol- 
diers from  the  battlefields  of  France,  and  their  welcome  home.  The  streets  of 
Hi  York  are  pictured  on  the  day  the  authentic  news  of  the  signing  of  the 
armistice  is  received.  The  hero  of  the  story  at  that  stage  returns  wounded,  but 
victorious,  and  the  home-coming  is  pathetically  but  hopefully  pictured.  The  same 
spirit  which  Inspired  Lafayette  in  1776  has  been  transmitted  to  the  American 
descendants  and  inspired  them  to  imperishable  deeds  of  valor  in  1918.     Director 


James  Vincent  has  been  successful  in  assembling  a  splendid  cast,   among  whom 
are  capable  actors  like  Earl  Schenck,  Violet  de  Biccary,  Marion  Barney,  Robert 
Elliott,  Paula  Shay  and  that  pretty  child  actress.  Kittens  Rickert." 
Miss  Grace  Johnson,   of  St.  Louis  Republic: 

"Crowds  view  historic  Mm  at  Pershing.  'SPOUT  OF  LAFAYETTE'  renal- 
many  events  in  life  of  great  leader.  That  history  repeats  itself  is  graphical^ 
shown  at  Pershing  Theatro.  This  production  gives  a  far-sighted  significance  to 
the  French  hero  who  is  recorded  as  having  visualized  the  idea  of  a  League  of 
Nations.  The  production  was  well  received.  All  the  characters  are  human. 
The  picture  also  gives  an  opportunity  to  gaze  upon  It  from  a  sartorial  as  well 
as  histrionic  point  of  view.  The  ball  at  Versailles  reveals  a  very  elaborate  Bel 
tiriK   and   is  one  of  the  commendable   features  of   the  production." 


STUPENDOUS  PRODUCTION— THOUSANDS  OF  PEOPLE— EXCEPTIONAL  ALL-STAB  CAST.  ESPECIALLY  SELECTED 
—AUTHENTIC  AND  GORGEOUS  SETTINGS— EIGHT  .MONTHS  IX  TI1K  MAKING  AN  INTERESTING  AND  ABSORB 
IXG  STORY  FILLED  WITH  JOY  AND  HAPPINESS— EXCITING  AND  THRILLING  INCIDENTS,  DRAMATIC  CLI- 
MAXES -TRUTH  PROVEN  STRANGER  THAN  FICTION— FILLED  WITH  HEART  THROBS  OF  THE  PRESENT  DAI 
AND  ALL  TIME— A  MOST  BEAUTIFUL  LOVE  STORY.  COMPLETE  ORCHESTRATION  HAS  BEEN  PREPARED  BY 
NICHOLAS   ORLANDO       DO    NOT    DELAY       TERRITORY    WILL    BE    TAKEN    RAPIDLY 


JAMES  R.  SHEEHAN 

General  Manager 


JAMES  VINCENT 

1465  Broadway,  New  York  City 


1310 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


Advertising    for   Exhibitors 1351 

A.  F.   L.  Joins  Fight  Against  State  Censor- 
ship    1314 

Advertising  Aids  and  Reviews 1384 

Adopts    Novel    Policv    to    Boost    Second    Day 

Runs 1332 

American   Extremely  Active  on  Coast 1333 

Among    Independent    Producers 1381 

Appoints   Supervisors  for  Exhibitors  Mutual 

Branches    1311 

Approves  Plans  for  $300,000  House 1323 

Arrange    for    Houdini    to    Make    Own    Story 

Features     .  131 1 

Asks    Congress     for     Funds    to    Make     New 
Health    Films    1308 

Ball    of    Operators'    Union    Finely    Managed 

Affair  1314 

"Better' 'Ole,'  The"   (World)    1392 

"Boots"    (Paramount)     1390 

Bijou     Syndicate     Builds    New     Theatre     in 

Lima   1314 

"Brand,   The"    (Goldwyn) 1386 

Bradv,   Reconsiders  His  Resignation 1314 

Bryant,    Charles,    Returns 1345 

Bridgeport    House    Proves    Wisdom    of    Re- 
booking    ■ 1332 

Business  Is  Good  in  San  Francisco 13b6 

Buys    Rights   to   Jack   London    Stories 132.:! 

Capellani     Productions    Are    Active 1345 

Carey,  Harry,  Begins  Western  Tour 1350 

Cameraman   Rose  Founds   Institute 1335 

Chicago    Newa    Letter 1*W 

Cincinnati     Passes     Measure     Taxing     Ex- 

disuses      ,,....•...*••••• ..••••••■  looo 

Cinema  Opera  Is'  Given  Composer  Simons.  .1346 
Conditions   in   Pittsburgh   Are   Exceptionally 

Good 1311 

Cleveland  Will  Have  a  New  Rialto 1370 

Defeats    Sunday    Closing    Measure 1364 

Detroit's  Fine  Arts  Changes  Owners 1364 

Detroit   League   to   Oust   the    Dishonest   Ex- 


hibitor 


.1311 


.stinctive  Colors  to  Advertise  Fox  Players  1326 


Employ  Detective  Aid  to  Spot  Dishonest  Ex- 


hibitors      

Essanay     Company     Loans     Studio     to     the 


1347 


1316 


Drews.     . 
Eureka     Screen     Company     Claims     Unique 

Product     • •  •  •  •  ■ ;izZ 

Exchanges  May  Move  from  Omaha l.i-io 

Exhibitors    Convene    at    Syracuse mxa 

Famous  Comedies  to  Make  Reappearance  on 

the     Screen •■■ 1?41 

Film   Pirates   Must  Be   Swept   Away ....Id* 

Food  Automats  Will  Have  Movie  Opposition 


July    1 


.  133S 


From   a  Back '  Seat'  in'  the  Ealcony 1317 

Garson   to  Exploit   His  Production 1344 


TO  CONTENTS 

Girl    Dodger,   The"    (Paramount) 1391 

Glass  Film  Devised  by  Germans 1340 

Goldwyn    Ready    for    Rogers    to    Begin    Con- 
tract   June    1 1344 


Hot   Fatty   Arbuckle   Makes    "Love" 1319 

How    Poleminikos   Stirred    Up   Town 1312 

Indestructible  Wife,  The"    (Select) 1393 

Indiana  Will  Get  Two  New  Theatres 1365 

Indinapolis  Houses  to  Aid   in   Stamping  Out 

Anarchy     1343 

Introduce  Bill  for  Ohio  Sunday   Shows 1343 

ivane  Addresses  Exchange  Managers 1345 

Kansas  Theatres  Face  Negro  Problem 1342 

Laemmle,   Carl,   Makes  His   Annual   Trip   to 

the  Coast 

"Light  of  Victory"    (Universal) 1387 

Line  Up   for   Fight   on   Sunday   Shows 1336 

Live  News   from  Everywhere 1364 

List  of  Current  Film  Release  Dates, 

1394,  1396,  1398,  1400 

"Long  Lane's  Turning" 1389 

"Love  Hunger,  The"   (Hodkinson) 1391 

Mantioba     Showmen     Want     War     Taxation 

Abolished     1384 

"Man    Hunter,    The"    (Fox) 1384 

Many  St.   Louis  Houses  Are  Reopening 1367 

"Mickey"    Smashes   Record    in    Seattle 1346 

Minneapolis  Picture  Man  Arrested  for  Grand 

Larceny      1 338 

Motion    Picture    Educator 1349 

Move  to  Eradicate  Exhibiting  Evils 1350 

Music    for    the    Picture 1359 

N.    A.    M.    P.    I.    Acting    on    Film    Fire   Pre- 
vention       1341 

New   House  Planned   for  Elizabeth 1308 


Overcrowding     of      Theatres      Discussed      in 
Minneapolis     1316 


"Faid  in  Full"    (Paramount) 1388 

Parcel   Post  Delivery   May  Be   Improved.  ..  .1347 

Pennsylvania    Exhibitors    Discuss    Bills 1338 

Perrin,    Dwight     S..    Resigns    as    Goldwyn's 

Publicist     1318 

Personal    and    Otherwise 1323 

Photoplay  wright     •  1358 

Picture    School    Promoters    Arrested    in    San 

Francisco  1 350 

Pittsburgh    Picture    Men    Work    for    Sunday 

Opening    1336 

.  Ian   Special  Features  for  Orient 1324 

Producers'  and  Distributors'  News 1371 


Progressive    Rochester    Exhibitor,    A 1341 

Projection    Department 1354 

"Put   Up  Your   Hands"    (Pathe- American) .  .1387 

Quebec    Theatres     Face     Increased    License 
Fee     1336 

Rambles   'Round  Filmtown 1320 

"Reclaimed"     (Alfa) 1390 

Reopen  Big  Rochester  House  with  5  and  10 

Cent  Policy   , 1311 

Renewed  Building  Activities 1348 

Reviews    and   Advertising   Aids 1384 

Reverses  Decision  of  Censor  Board 1340 

Rothacker    Makes    Film     Publicity    Scoring 

Record     1316 

Rubbernecking    in    Filmland 1327 

Rush   to  "Shoulder  Arms"   Stirs  Elgin 1344 

Select  Announce  Canadian  Company 1318 

Sizing  Up  Hudson  Valley  Showmanship 1347 

"Smiles"     (Fox) 1389 

Smoot  Dispels  a  Few  Illusions 1315 

Splendid  Financial  Showing  for  the  Division 

Films    1311 

Spitzer,   N.   H.,   Writes  of   Unsung  Heroes.. 1342 
St.    Louis    Officials    Attend   Opening    of   Per- 
shing Theatre  1318 

Studio  Shots  1330 

Sunday   Law  Not   Dead  But   Hard   Hit 1331 

Terriss,    Tom,    Starts    on    Thirteenth    Joyce 

Picture    1328 

Texas  Film  Men  Will  Profit  by  Cotton  Acre- 
age   Cut-Down 1343 

Theby's,  Rosemary,  Vampire  Parts  Belie..     1346 

Three  Ottawa   Houses   Pool   Publicity 1369 

Three    French    Interests   Consolidate 1328 

Tips  for  the  House  Manager 1357 

Trade's  Backbone  is  Big  Features 1337 

Twilight"    CSherrv-De   Luxe) 1385 

Twin  Cities  Show  Business  Good 1330 

"Unveiling  Hand,   The"    (World) 1388 

"Virtuous   Wives"   Breaks   Record   of   Dallas 
Theatre     1324 

Wernick  Returning  to  His  Native  England. ..1335 
"What    Every    Woman    Wants"     (Exhibitors 

Mutual  l     138& 

Where  the  Lights  are  Northern 1325 

"Wishing  Ring  Man,    The"    (Vitagraph) .  .  .'.1388 

Would  Undo  Pennsylvania   Blue  Laws 1332 

Would    Bar   Film    in    Censored    States 13)2 

"World  to  Live  In"   ( Select) 1385 

Work  of  Cartoonist  Briggs  to  Be  Put  on  the 

Screen     1346 

"You  Never  Saw  Such  a  Girl"  (Paramount)  1386 


—  TO   ADVERTISERS 


I    VKRONS  &  CARBON   ACCESSORIES. 

National    Carbon    Co 1397 

Spier   Carbon    Co ldas 

ELECTRICAL,  &  MECH.  EQUIPMENT. 

Amusement  Supply  Co 1391 

Electric     Compositor     Co ijw* 

Federal  Sign  System 140^ 

Hertner   Elec.    Co l£!v 

Porter,    B.    F 140 

Reynolds   Elec.   Co 1391 

Typhoon    Fan    Co 14UI 

Cniversal   Motor  Co ■•i-'- 

MFRS.   OF   INDUSTRIAL    I'M  Tl  RES. 

Empire  City  Film  Lab ]:!;lT 

Evans  Film  Mfg.  Co "01 

F.rbograph  Co 1401 

Rothacker   Film  Mfg.  Co 13.»i 

MFRS.  OF  MOVING    PICTI  RES. 

Hiram    Abrams    J2J8 

Alpha   Pic.   Inc l^' 

C.    L.    Chester ';;  ; 

Com.    on    Public   Information i-J* 

nay    Film    Mfg.    Co .;_'.'_-! 

Birry    Garson lopo'no 

is  Players-Lasky  Corp UfiH-BS) 


First  Nat'l  Ex.   Circuit,   Inc 1294-95 

Fox    Film    Corp 1286-89 

Goldwyn    Pic.    Corp 1270-75 

Haworth    Pic.    Corp 1393 

Independent  Sales  Corp 1270 

inter-Ocean  Film  Corp 1284-R5 

Jewel   Prod.,   Inc 1262-63 

Macauley    Pic 1296-97 

Metro    Pic.    Corp 1280-82 

Oliver  Films,   Inc Colored   Insert 

Palmer  Photoplay   Corp 1393 

Pathe  Exchange,  Inc 1291  1293 

Harry    Raver    1305 

Robertson-Cole  Co 1302-03 

Wm.  L.  Sherrv  Service 1299-01 

Select   Pic.    Corp 1266-67 

Selznick    Pictures    Corp 1258 

Triangle   Distrib.    Corp 1265 

Tyrad   Pictures    1390 

Universal    Film    Mfg.    Co 1260-61.    1264 

James  Vincent   1308-09 

Vitagraph  Co '306  01 

World   Film   Corp 1283 


MISCELLANEOUS. 

Automatic  T.  S.  &  C.  R. 

Henry   Bernstein    

Biscope,  The  

cinema.  The 

Classified   Page    


Co 


.1399 
.1399 
.1393 
.1391 
.1395 


Eastman    Kodak   Co 1401 

La    Cinematografia    Italiana 139!> 

Moore,  Wm.  N 1399 

M.  P.  Directory  Co 1399- 

Munn   &   Co 1393 

National  Elec.  Tic.  Reg.  Co 1393 

National    Ticket   Co 1392 

Nelson   A.   Harris 1389 

Williams,    A.    F.,    Co 1392 

MOVING  PICTURE  CAMERAS. 

Burke  &  James,   Inc 1393 

MUSIC   &    MUSICAL,    INSTRUMENTS. 

A  merican    Fotoplayer   Co 1393 

Professional  School  of  Pic.  Playing 1393 

Seeburg  Piano  Co 1361 

I.OBRY  DISPLAY'S. 

Newman   Mfg.    Co 1391 

PROJECTION   MCH.  MFRS. 

Power,     Nicholas,     Co 1404- 

Precision   Mch.    Co 1403 

PROJECTION  SCREEN  MFRS. 

Gold    King   Screen   Co 1393 

Minusa  Cine  Screen  Co 139T 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1311 


Splendid  Financial  Showing 
for  the  Division  of  Films 

PROFITS  of  nearly  $500,000  will  be 
shown  by  the  Division  of  Films  of 
the  Committee  on  Public  Informa- 
tion when  that  body  comes  to  make  its 
final  accounting,  according  to  Harvey  J. 
O'Higgins,  acting  chairman,  who  re- 
cently appeared  before  a  sub-committee 
of  the  House  to  tell  about  the  activities 
of  the  committee. 

The  film  division  was  about  the  only 
paying  proposition  on  the  committee. 
In  a  report  just  made  to  Representative 
Sherley,  chairman  of  the  House  com- 
mittee on  appropriations,  Mr.  O'Higgins 
shows  that  the  division  spent  $800,000  on 
the  preparation,  production  and  exhibi- 
tion of  films,  from  which  it  has  received 
$1,000,000.  Of  this  $200,000  profit  $100,000 
has  been  turned  into  the  treasury  and 
the  remainder  is  on  deposit  in  New 
York. 

The  division  has  also  turned  into  the 
treasury  $250,000  received  from  its  man- 
agement of  the  Allied  War  Exhibition. 
It  has  therefore  made  a  profit  of  $450,000 
to  date,  and  there  are  still  a  few  returns 
to  be  received.  The  division  paid  out 
$14,710  in  salaries  and  $2,386  for  other 
expenses,  a  total  of  $17,096,  during  the 
month  of  December,  1918,  the  last  month 
during  which  it  was  running  at  full 
speed.  The  films  of  the  division  have 
been  disposed  of  and  its  photographs 
turned  over  to  the  Army  and  Navy. 


Arrange  for  Houdini  to 
Make  Own-Story  Features 

THE  amusement  public  has  become 
so  used  to  Harry  Houdini,  both  as 
a  vaudeville  and  film  star,  that  the 
demand  has  encouraged  the  organiza- 
tion of  a  company,  with  headquarters  in 
Washington,  D.  C,  to  make  feature 
films  with  the  magician  as  star.  Hou- 
dini will  write  his  own  stories  and  he 
will  be  directed  by  Burton  King. 

Christian  Hemmick  of  Washington  is 
president  of  the  fully  financed  organi- 
zation that  will  be  back  of  Houdini's 
further  picture  activities.  The  definite 
arrangements  for  releasing  the  new 
product  have  not  as  yet  been  made,  ac- 
cording to   the   information   at  hand. 


Reopen  Big  Rochester  House 
With  5  and  10  Cent  Policy 

THE  Gordon  Theatre,  Rochester, 
N.  Y.,  which  has  been  closed  for 
months,  with  the  exception  of  an 
occasional  showing  of  a  feature  picture, 
will  be  reopened  Sunday,  March  2,  with 
a  policy  radically  different  from  that 
which  prevails  in  any  of  the  other  large 
downtown  houses.  The  program  will 
be  changed  three  times  a  week  and  five 
and  ten  cent  admission  prices  will  be  the 
rule  both  afternoons  and  evenings. 
The    opening    of    the    Gordon    brings 


back  to  the  ranks  of  local  exhibitors 
one  of  the  best  known  picture  men  here- 
abouts. Fred  Gerling,  formerly  proprie- 
tor of  the  Knickerbocker  Theatre,  per- 
sonally will  direct  the  destinies  of  the 
Gordon    under   its   new   regime. 

The  Knickerbocker  was  one  of  the 
first  picture  theatres  to  be  opened  in 
Rochester.  It  was  an  entirely  success- 
ful venture.  However,  with  the  coming 
of  many  new  and  larger  houses  he  de- 
cided to  close  up  and  retire  from  the 
game.  For  two  yeais  he  has  lived  the 
quiet  life  of  a  private  citizen,  but  with 
a  hankering  for  the  show  business  in 
his  blood  he  finally  decided  that  a  thea- 
tre was  necessary  to  his  happiness. 
Hence  his  determination  to  open  the 
Gordon. 

Five  and  ten-cent  prices  are  some- 
thing new  in  the  big  Rochester  theatres, 
so  Mr.  Gerling's  experiment  will  be 
watched  with  considerable  interest. 
With  the  public  accustomed  to  paying 
twenty-five  cents  to  see  a  picture  show, 
it  is  believed  that  they  will  welcome  the 
new  order  of  things  at  the  Gordon.  Mr. 
Gerling  says  that  he  will  book  shows 
that  will  compare  favorably  with  any- 
thing else  in   town. 


Fire  Official  Suspended 

Pending  Graft  Inquiry 

AS  a  climax  to  rumors  which  have 
been  in  circulation  among  motion 
picture  exhibitors  of  New  York 
City  to  the  effect  that  graft  was  being 
paid  for  "protection,"  Fire  Commissioner 
Thomas  J.  Drennan,  on  February  27,  sus- 
pended Captain  Frank  McGinness,  in 
charge  of  the  Bureau  of  Public  Assem- 
blies, an  offshoot  of  the  Bureau  of  Fire 
Prevention. 

According  to  one  report  Commissioner 
Drennan's  information  was  that  money 
from  exhibitors  was  being  deposited  at 
a  film  exchange  in  Columbus  avenue, 
operated  by  a  restaurant  manager. 

The  cashier  of  the  exchange — a  woman 
— is  reported  to  have  stated  that  she 
had  turned  over  to  the  manager  as  high 
as  $300  a  day.  She  received  the  money 
and  gave  receipts  for  it,  she  is  reported 
to  have  stated.  This  latter  accords  with 
a  rumor  that  reached  the  Moving  Pic- 
ture World — i.  e.,  that  receipts  were 
being  given. 

District  Attorney  Swann  will  submit 
to  the  March  grand  jury,  meeting  March 
3,  the  evidence  collected  by  the  fire 
commissioner. 


Would    Establish   Federal   Picture    Body. 

Senator  Morris  Sheppard,  of  Texas, 
leading  prohibitionist  member  of  the 
United  States  Senate,  and  largely  re- 
sponsible for  making  America  dry,  has 
presented  to  the  Senate  a  petition  from 
the  executive  committee  of  the  Women's 
Missionary  Society,  Central  Texas  Con- 
ference, Methodist  Episcopal  Church, 
South,  praying  for  the  establishment  of 
a    Federal    motion    picture    commission. 


Conditions  in  Pittsburgh 

Are  Exceptionally  Good 

CONDITIONS  in  the  moving  picture 
business  in  Pittsburgh  are  excep- 
tionally good  at  the  present  time, 
the  fact  that  few  houses  are  for  sale  be- 
ing the  best  proof.  A  Pittsburgh  film 
man,  in  discussing  the  question,  ob- 
served: 

"Everywhere  I  go  the  houses  are  play- 
ing to  practically  capacity  business.  And 
when  you  consider  that  admissions  were 
a  nickel  only  a  few  years  ago,  where- 
as today  the  prices  of  admission  run  all 
the  way  up  to  25  cents,  with  the  average 
at  15  cents,  it  can  be  readily  seen  that 
there  is  money  being  made  in  the  busi- 
ness. 

"In  the  matter  of  expense  I  can  say 
they  have  not  increased  in  proportion 
to  the  receipts.  The  help  may  have  in- 
creased slightly,  and  the  films,  while  I 
admit  that  they  are  higher  in  some  cases, 
are  also  away  out  of  proportion  to  the 
advance  received  by  the  exhibitor. 

"The  exhibitor  who  is  not  making  big 
money  at  present  is  missing  his  oppor- 
tunity, and  he  should  look  around  for 
the  reason  why.  Shrewd,  businesslike 
management  of  a  moving  picture  theatre 
is  paying  big  dividends  at  the  present 
time,  and  will  continue  to  produce  such 
results  for  some  time.  It's  up  to  the  ex- 
hibitor." 


Appoints  Supervisors  for 
Exhibitors  Mutual  Branches 

AS.  KIRKPATRICK,  assistant 
general  manager  of  Exhibitors 
•  Mutual  Distributing  Corporation, 
announces  the  appointment  and  assign- 
ment of  district  supervisors  of  ex- 
changes. 

Joseph  R.  Merrick,  assistant  sales 
manager,  becomes  supervisor  of  eastern 
branches,  including  Boston,  Washing- 
ton, Philadelphia,  Pittsburgh,  Buffalo, 
Albany,  Detroit  and  Cleveland.  Mr. 
Merrick  was  formerly  supervisor  of 
Pacific  Coast  branches. 

S.  T.  Stephens,  southern  supervisor, 
retains  the  South,  including  exchanges 
at  Atlanta,  New  Orleans,  Dallas,  Okla- 
homa City  and  Cincinnati.  His  head- 
quarters are  in  New  Orleans. 

O.  R.  Hanson,  formerly  an  exchange 
supervisor,  is  assigned  to  the  middle 
western  branches,  including  Chicago, 
Indianapolis,  Omaha,  Minneapolis,  Kan- 
sas City,  Milwaukee  and  St.  Louis. 

Nute  Levi,  formerly  branch  manager 
at  San  Francisco,  becomes  Pacific  Coast 
supervisor,  with  the  exchanges  at  San 
Francisco,  Los  Angeles,  Portland,  Seattle 
and  Denver  under  his  supervision. 

The  Canadian  exchanges  fall  under  the 
supervision  of  James  Travis,  exchange 
manager  at  Toronto. 

The  New  York  exchange  will  be  under 
the  supervision  of  S.  J.  Rollo,  sales  man- 
ager of  Exhibitors  Mutual. 


1312 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


WOULD   BAR  FILM  IN  CENSORED   STATES 

National    Association's    Committee    Declares    It 
Will   Stop   Delivery   Wherever    Measures   Pass 


AS  a  means  of  preventing  censor- 
ship legislation  no  motion  picture 
films  are  to  be  delivered  in  those 
states  passing  censorship  bills  at  the 
present  session  of  the  legislatures,  it  is 
announced  by  the  National  Association 
of  the   Motion  Picture  Industry. 

Under  the  leadership  of  Gabriel  L. 
Hess,  chairman  of  the  Censorship  Com- 
mittee of  the  National  Association  of 
the  Motion  Picture  Industry,  this  de- 
cisive policy  was  decided  upon  at  a 
meeting  of  the  producer  and  distributor 
members  of  the  Association  held  in  the 
offices  of  the  Goldwyn  Pictures  Corpor- 
ation on  February  18. 

The  decision  to  take  this  united  ac- 
tion on  the  part  of  the  motion  picture 
industry,  95  per  cent,  of  which  is  repre- 
sented in  the  membership  of  the  Na- 
tional Association,  was  transmitted  to 
the  exhibitors  of  Oklahoma,  Nebraska, 
North  Carolina  and  South  Dakota, 
where  there  is  immediate  danger  of  cen- 
sorship legislation,  in  the  form  of  the 
following  telegram,  sent  in  every  case  to 
the  chairman  of  the  state  censorship 
committee  of  the  various  states  : 

"Producing  and  distributing  members 
of  the  National  Association  of  the  Mo- 
tion Picture  Industry,  if  censorship  bill 
passes  in  your  state,  can  not  and  will 
not  ship  motion  pictures  into  state. 
Feel  it  my  duty  to  advise  you  now, 
as  they  will  not  assume  responsibility 
for  damage  resulting  from  closing  of 
the  motion  picture  theatres.  Gabriel  L. 
Hess." 

The  committee  considers  it  doubt- 
ful whether  or  not  the  legislature  will 
pass  censorship  measures  in  the  face  of 
this  action,  for  should  they  do  so  they 
will  destroy  millions  of  dollars'  worth 
of  motion  picture  theatre  property  in 
their  respective  states,  property  on 
which    high    taxes    are    collected. 

It  is  also  believed  that  as  soon  as  this 


action  of  the  producers  and  distributors 
sinks  into  the  minds  of  the  people  of 
those  states  that  it  will  arouse  such  a 
storm  of  protest  almost  overnight  that 
it  will  be  a  bold  member  of  the  legis- 
lature who  will  dare  take  the  motion 
picture,  and  all  that  it  means  to  his 
constituents  in  the  way  of  entertain- 
ment and  education,  away  from  them. 

This  action  on  the  part  of  the  pro- 
ducers and  distributors  was  confirmed 
at  the  meeting  of  the  Censorship  Com- 
mittee held  at  the  City  Club,  February 
20.  Previous  to  this  meeting  Chairman 
Gabriel  L.  Hess  had  only  sent  the  tele- 
gram to  the  exhibitors  of  Oklahoma,  but 
after  reports  had  been  read  revealing  an 
acute  and  dangerous  situation  in  North 
Carolina,  Nebraska  and  South  Dakota, 
it  was  decided  to  send  similar  telegrams 
to  the  chairmen  of  the  state  censor- 
ship committees  of  those  states. 

Chairman  Hess  announced  early  in 
the  meeting  that  it  would  be  necessary 
for  him  to  be  out  of  the  city  for  the 
next  week  or  ten  days,  and  Lewis  Inner- 
arity,  of  the  Pathe,  was  designated  act- 
ing chairman  while  he  was  away. 

In  a  recent  interview,  Mr.  Innerarity 
said:  "The  protest  against  censorship 
in  the  several  states  in  which  bills  are 
now  pending  should  come  from  the 
people,  and  properly  speaking,  not  from 
the  exhibitors.  Of  couise,  it  is  the  duty 
of  the  exhibitors  to  put  the  case  before 
the  public,  but  I  do  not  believe  in  the 
exhibitors  making  war  on  the  legisla- 
tors. The  public  has  the  greatest  weight 
with  the  lawmakers.  Cards  of  protest 
furnished  by  the  theatres  with  every 
ticket  sold  and  sent  to  the  members  of 
the  legislatures  would  be  effective." 

When  asked  when  the  issue  with  the 
Oklahoma  legislature  would  come,  Mr. 
Innerarity  replied,  "It  is  not  known 
when  the  bill  will  come  up  for  final  con- 
sideration. But  we  are  advised  that  the 
situation  in  Oklahoma  is  acute." 


P.  A.  Powers  Arrives  at  Universal  City. 

P.  A.  Powers,  treasurer  of  the  Univer- 
sal Film  Company,  recently  arrived  at 
Universal  City.  The  present  visit  to 
the  big  producing  plant  is  Mr.  Powers' 
first  trip  West  in  almost  18  months  and 
he  noted  many  changes  in  the  studios 
and  other  buildings  at  Universal  City. 
The  day  of  Mr.  Powers'  arrival  marked 
the  departure  of  Joe  Brandt,  who  has 
been  supervising  the  starting  of  the 
Corbett  and  Walcamp  serials  and  who 
has  been  at  Universal  City  for  over  two 
months.  Mr.  Brandt  is  working  his  way 
eastward  and  will  visit  all  Universal 
exchanges  before  returning  to  his  desk 
in  New  York.  Mr.  Brandt's  visits  to 
exchanges  will  be  for  the  purpose  of 
increasing  distribution  of  serials  and 
news  reels.  He  will  also  visit  editors 
of  newspapers  and  assist  exhibitors  in 
exploiting  short  reel  subjects. 

Presents  Film  to  Secretary  of  War. 

At  the  office  of  Secretary  of  War 
Baker,  in  the  state  Army  and  Navy 
Building  at  Washington,  on  Monday 
afternoon,  February  24,  W.  W.  Hodkin- 
son  of  the  W.  W.  Hodkinson  Corpora- 
tion of  this  city,  formally  presented  to 
the  Secretary  a  print  of  "Made  in  Amer- 
ica" for  preservation  by  the  War  De- 
partment. The  Secretary,  in  receiving 
the  gift,  expressed  his  appreciation  in  a 
few  eloquent  words. 

Prior  to  the  presentation,  "Made  in 
America"  was  shown  to  the  Army  ex- 
perts at  the  War  College.  Several  offi- 
cers of  high  rank  were  in  the  audience. 
The  War  College  censors  not  only  gave 
"Made  in  America"  a  clean  bill  as  to  its 
military  character,  but  declared  that 
they  regarded  its  wide  distribution  as 
most  desirable. 


Holland  Is  a  Real  Veteran. 

J.  J.  Holland,  veteran  showman,  who 
ran  a  minstrel  show  in  Dallas  when  that 
city  was  a  little  village,  is  back  here 
again  as  representative  of  "Hearts  of 
the  World"  in  southwestern  territory. 
Old-timers  like  Lew  Remy  and  many 
others  are  making  Mr.  Holland  at  home 
on  film  row. 


Organize   Zane  Grey  Pictures,  Inc. 

The  announcement  is  made  that  the 
Zane  Grey  Pictures,  Inc.,  has  completed 
its  organization  and  is  about  to  begin 
production.  The  man  principally  re- 
sponsible for  the  organization  of  the 
company  is  Eltinge  F.  Warner,  maga- 
zine publisher.  Mr.  Warner  "discov- 
ered" Zane  Grey  nearly  a  dozen  years 
ago,  when,  as  an  editor  of  Field  and 
Stream,  he  was  struck  by  the  vivid 
power  of  description  and  the  strong  lit- 
erary quality  of  small  contributions  sent 
in  from  time  to  time  relating  to  the 
writer's    out-of-door   experiences. 

The  president  of  the  Zane  Grey  Pic- 
tures, Inc.,  is  Benjamin  B.  Hampton. 
With  him  are  associated  Van  Campen 
Heilner  and  George  H.  Perry,  who  acts 
as    Western    general    manager. 

The  director  for  "Desert  Gold"  is  T. 
Hays  Hunter,  who  has  just  finished  the 
picturization  of  another  Zane  Grey 
story,  "The  Border  Legion."  The  Brun- 
ton  Studios  will  be  used,  and  Robert 
Brunton  will  himself  supervise  all  tech- 
nical  details. 

The  New  York  offices  of  the  Zane 
Grey  Pictures,  Inc.,  are  located  at  3 
East  44th  street,  and  are  in  charge  of 
Charles  A.  Weeks,  treasurer  of  the  cor- 
poration. 


HOW    POLEMINIKOS    STIRRED    UP    TOWN 

Texan  Leases  Opera  House,  Applies  'Steen 
Coats  of  Enamel,  Advertises,  Packs  'Em  In 


THE  "hoodoo"  of  leasing  a  country 
town  grand  opera  house  in  former 
years,  spurned  for  its  barn -like 
capacity  by  blase  and  city  dwelling  mov- 
ing picture  exhibitors,  has  been  dispelled 
bv  Theodore  Poleminikos,  who  operates 
t^e  Greenville  Opera  House,  at  Green- 
ville, Texas. 

The  Greenville  Opera  House  was  built 
when  "East  Lynne"  was  the  hit  of  the 
hour.  The  original  "East  Lynne"  com- 
pany probably  froze  in  its  dressing 
rooms  if  there  were  any  railroads  lead- 
ing  to  Greenville  at  that  date.  For  years 
it  stood  vacant  except  for  the  advent 
of    a   strolling   minstrel    troupe. 

Then  Poleminikos  got  on  the  job. 

lie  leased  the  opera  house,  with  its 
tiers  of  galleries  looking  like  the  old 
live-decker  battleship  which  Nelson  com- 
manded at  Trafalgar.  Nothing  daunted 
he  applied  the  white  enamel  paint  and 
flashed  the  one,  two,  three,  four,  five, 
m\  seven  sheets;  in  fact,  as  large  as  he 
could  spread  'em.  He  set  the  Greenville 
dailies,  wee'  lies  and  monthlies  afire.    In 


fact,  he  went  out  into  ultra-rural  dis- 
tricts to  which  Greenville  was  a  metrop- 
olis and,  through  their  weeklies,  urged 
'em  to  come.  They  came;  and  now  the 
enterprising  Theodore  is  thrusting 
money  into  both  hip  pockets  and  the 
bank.  He  books  the  best  of  films  and 
advertises  them  liberally.  Although  the 
Greenville  Opera  House  is  up  on  a  side 
street  he  gets  the  results  and  turns  'em 
away. 

Venizelos  may  have  done  more  to 
advertise  Greece  than  any  other  living 
Grecian,  but  he  can  get  a  few  tips  from 
"Pol,"  his  one-time  fellow  countryman 
and  sympathizer,  in  the  publicity  line. 


Hough  Joins  Universal  Forces. 

H.  R.  Hough,  having  severed  his  con- 
nections with  Triangle,  has  joined  the 
executive  force  of  Universal  as  business 
manager  of  the  Universal  City  studios. 
Mr.  Hough  has  been  active  in  the  film 
producing  field  for  over  four  years, 
starting  with  Universal  in  1914  as  comp- 
troller  at   Universal    City. 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1313 


EXHIBITORS  CONVENE  AT  SYRACUSE 

Special  Session,  Called  To  Urge  Sunday  Opening, 
Attracts  Large  and  Earnest  Assemblage  From  All 
Sections    of    the    State  — New    Officers    Elected 


THE  Convention  of  New  York  State 
Exhibitors  met  in  opening  session 
at  Hotel  Onondaga,  Syracuse,  Wed- 
nesday morning,  at  11  o'clock,  with 
Sydney  S.  Cohen  presiding.  In  his  open- 
ing address  Mr.  Cohen  said  the  chief 
purpose  at  hand  were  the  questions  of 
Sunday  opening  and  of  organization. 
The  large  attendance  indicated  the  in- 
terest aroused  by  the  efforts  of  the 
New  York  State  League  and  the 
earnestness  of  exhibitors. 

Secretary  Berman  read  a  report  of 
the  result  of  the  questionaire  sent  out 
by  the  State  League  to  members  of  the 
Legislature  on  their  attitude  toward 
Sunday  opening.  Chairman  Max  Spiegel, 
of  the  Publicity  Committee,  reported 
that  a  petition  had  been  prepared  to 
be  sent  to  different  communities,  signed 
by  patrons  of  motion  picture  theatres, 
and  to  be  sent  to  the  Legislature.  Slides 
and   trailers   had   also   been   prepared. 

W.  H.  Linton,  chairman  of  Finance 
Committee,  reported  on  the  matter  of 
securing  funds  for  proper  conduct  of 
the  State  League's  business.  Either  by 
increasing  the  initiation  and  dues  or  by 
direct  contributions  from  bonifide  mem- 
bers of  the  league  (the  secretary  re- 
porting 240  paid  up  members)  were  the 
methods  Mr.  Linton  suggested  rather 
than  by  appealing  for  funds  from  pro- 
ducers  and   distributors. 

Reports  were  made  by  Chairman  Dil- 
lon, resolutions;  Moses,  grievance;  and 
O'Reilly,  organization.  It  developed  that 
representation  will  be  divided  into  dis- 
tricts, assembly  and  senatorial,  with 
special  legislative  committees  of  the 
league.  The  State  League  will  work 
with  the  New  York  State  Reconstruc- 
tion Commission  to  assist  with  the 
problems  resulting  from  the  war.  Chair- 
man Grossman,  of  the  constitution  and 
by-laws   committee,   also    reported. 

Second    and   Third    Sessions. 

The  second  session  opened  at  5 :30 
p.  m.  Wednesday.  Nominations  of  of- 
ficers   for   the    New    York   State    League 


were  presented  and  elections  accom- 
plished. There  was  a  third  session 
Wednesday    evening    starting   at   8:30. 

The  principal  addresses  at  the  third 
session  were  made  by  Dr.  Royal  Cope- 
land,  Health  Commissioner,  City  of  New 
York,  the  man  who  refused  to  close 
theatres  during  the  influenza  epidemic; 
Senator  George  Thompson,  of  Niagara 
County;  Judge  George  Ackerman,  of 
Court  of  Claims,  Niagara  County;  and 
W.  A.  Northam,  of  London,  England, 
a  man  well  versed  in  organization  mat- 
ters as  applied  to  the  English  picture 
industry. 

•  It  was  the  consensus  of  opinion  that 
the  Syracuse  meeting  was  the  most 
harmonious  convention  ever  held.  The 
old  New  York  State  League  has  been 
reconstructed  on  new  lines  and  the 
old  slate  wiped  off.  Every  exhibitor  in 
attendance  united  in  a  combined  effort 
to  advance  the  exhibitor  interest  as  the 
sole  and  avowed  purpose  of  the  State 
League. 

Officers  Newly  Elected. 
Elected  to  serve  as  officers  of  the 
New  York  State  League:  President, 
Sydney  S.  Cohen;  first  vice-president, 
W.  A.  Dillon,  Ithaca;  second  vice-pres- 
ident, Ira  Mosher,  Buffalo;  third  vice- 
president,  W.  A.  Callahan,  Rochester; 
fourth  vice-president,  F.  H.  Elliott,  Al- 
bany; treasurer,  W.  H.  Linton,  Utica ; 
executive  secretary,  Samuel  I.  Berman, 
Brooklyn ;  chairman  executive  commit- 
tee, Jules  Michaels,  Buffalo;  sergeant- 
at-arms,  Henry  Cole,  New  York. 

Some  Exhibitors  In  Attendance. 
Chas.  Fornnesi,  Seneca  Falls;  Harold 
Franklin,  Buffalo;  Lawrence  Bollino,  New 
York;  Ike  Havatal,  New  York;  Jimmy  Roe. 
Syracuse;  Wm.  Donlan,  Syracuse;  Ira 
Mosher,  Rochester;  C.  A.  McCarthy,  Hoosic 
Falls;  T.  R.  Gardner,  Buffalo  and  Albany; 
Max  Spiegel,  New  York  City;  Walter 
Hayes,  Buffalo,  Moe  Mark,  New  York  City; 
Edgar  Wile,  Syracuse;  F.  Rothman,  Bronx; 
Walter  Powers,  Albany;  Jack  Griswold, 
Syracuse;  Rudolph  Sanders,  John  Man- 
heimer.  Harry  Schapiro,  Brooklyn;  Henry 
Cole,     J.     J.     Wittman,     Nathan     Vinegrad. 


Meyer  Solomon,  Bronx;  Sara  Suchno,  Al- 
bany. 

Julius  Knaster,  Sam  Trigger,  New  York 
City;  W.  A.  Northam,  London,  Eng. ;  Fred 
Elliott,  Albany;  Morris  Silverman,  Schen- 
ectady; Sam  Tuchman,  Albany;  John  Wal- 
ker, Schenectady;  Geo.  Roberts,  Albany; 
W.  H.  Linton,  Utica  and  Little  Falls;  D.  R. 
Letson,  Little  Falls;  Morris  Sussman,  Al- 
bany; Sam  Berman,  Brooklyn;  Jacob 
Grossman,  Brooklyn;  Emmett  Cornell,  Sy- 
racuse; W.  A.  Dillon,  Ithica;  W.  A.  Calla- 
han, Rochester;  Julius  Michaels,  Buffalo; 
Sam  Scheer,  Queens;  Sydney  Cohen,  New 
York  City;  C.  Hayman,  Niagara  Falls;  A. 
E.    Ford,   Norwich. 

Louis  J.  Blumenthal,  Lee  Ochs,  New  York 
City;  Leo  Brecher,  New  York  and  Yonkers, 
Morris  Goodman,  Bronx;  William  Brandt, 
Brooklyn;  H.  Rothmeil,  Bronx;  F.  H.  El- 
liott, N.  A.  M.  P.  I.;  Ben  Fitzer,  Syracuse; 
J.  Griswold,  Syracuse;  Frank  Callahan, 
Buffalo;  George  Lux,  Utica;  B.  Grob, 
Bronx;  Chas.  Cranerdes,  Brooklyn;  J.  Schu- 
chert,  Buffalo;  H.  Manus,  Brooklyn;  Frank 
Keilly,  Queens;  Lewis  Buettner,  Cohoes; 
("has.  O'Reilly,  .New  York  City;  Hyman 
Rachmiel,  Brooklyn:  H.  W.  Atwood, 
i'lattsburg. 

J.  Irving  Cohen,  New  York  City;  J.  X. 
Schwartzwalder,  Auburn;  Mr.  Lippschutz, 
Auburn;  J.  J.  McDonough,  New  York  City; 
\V.  C.  Hubbard,  J.  M.  Salyerds,  Rochester; 
Frank  Gorman,  New  York  City;  William 
Staley,  William  Frank,  John  J.  Farren, 
Rochester;  W.  A.  Dillon,  Ithica;  S.  A. 
Dillon,  Cortland;  A.  N.  Wolff,  John  H.  W. 
Fennyvessy,  Florence  R.  Fennyvessy. 
Albert  A.  Fennyvessy.  Rochester;  J.  A. 
Doolittle,  New  York  City. 


Fox  Is  Buffalo  Manager 

The  statement  made  in  our  issue  of 
February  22  to  the  effect  that  Myles 
F.  Lasker  had  been  appointed  manager 
of  the  Buffalo  office  of  the  Famous 
Players-Lasky  Company  stands  cor- 
rected. 

R.  C.  Fox  is  the  manager  of  the 
branch  in  question  and  has  been  for 
the  past  seven  months.  The  Moving 
Picture  World  extends  to  Mr.  Fox  the 
hope  that  its  statement  was  the  source 
of  no  embarrassment  to  him  or  to  his 
organization. 


.qa  obst*  <^go  pggft  ^oozzn 


"The  Forbidden   Room." 

Gladys   Brorkwell   and   Madlaine   Traverse   Have   Hi 


"Gambling    in   Souls." 

hly    Dramatic  Roles   in   These   Two   Fox    Productions. 


1314 


THE     MOVING     PICTURE    WORLD 


March  8,  1919 


BRADY    RECONSIDERS    HIS    RESIGNATION 

Association    Accepts    Exhibitors'    Withdrawal    and 
Will  Campaign  for  Showmen  Members  in  New  Class 


WILLIAM  A.  BRADY  will  continue 
as  the  president  of  the  National 
Association  of  the  Motion  Picture 
Industry  as  a  result  of  a  special  meeting 
of  the  Board  of  Directors  of  the  Asso- 
ciation which  was  held  at  the  head- 
quarters in  the  Times  Building  Febru- 
ary 24. 

At  the  morning  session  which  was 
called  to  consider  the  resignation,  it  was 
the  unanimous  opinion  of  the  members 
present  that  under  Mr.  Brady's  leader- 
ship, the  Association  had  grown  and 
prospered  during  the  past  two  and  one- 
half  years  due  mainly  to  his  untiring 
efforts  on  behalf  of  the  motion  picture 
industry. 

All  members  present  expressed  a  de- 
sire that  Mr.  Brady  should  continue  as 
the  president  until  his  term  of  office  ex- 
pires in  June.  A  committee  consisting 
of  Arthur  S.  Friend,  of  the  Famous  Play- 
ers-Lasky  Corporation,  Richard  A.  Row- 
land, of  the  Metro  Pictures  Corporation, 
and  R.  H.  Cochrane,  of  the  Universal 
Film  Manufacturing  Company,  was  ap- 
pointed to  wait  upon  Mr.  Brady  convey- 
ing the  sentiment  as  expressed  by  the 
members  of  the  board,  and  to  deliver  a 
resolution  which  had  been  adopted  by 
a  rising  vote. 

Brady    Withdraws    Resignation. 

At  the  afternoon  session  the  Commit- 
tee reported  that  Mr.  Brady  had  agreed 
to  withdraw  his  resignation  and  con- 
tinue as  the  president  of  the  organiza- 
tion. Immediately  after  presenting  the 
report,  Mr.  Brady  attended  the  meeting 
and  presided  for  the  remainder  of  the 
session. 

At  the  morning  session  the  resignation 
of  the  Motion  Picture  Exhibitors' 
League  of  America  as  members  of  Class 
2  was  accepted  unanimously.  The  re- 
signation of  J.  H.  Hallberg,  as  one  of 
the  representatives  on  the  Board  from 
the  Supply  and  Equipment,  Class  3,  was 
accepted.  Mr.  B.  F.  Porter  was  unani- 
mously elected  to  the  vacancy. 

Annual    Meeting    Set    for    June    2. 

It  was  decided  to  hold  the  third  an- 
nual meeting  of  the  National  Associ- 
ation in  New  York  City  on  Monday, 
Tune  2,  at  2  o'clock.  The  Christie  Film 
Company  was  elected  as  a  member  of 
Class   C  of  the   Producers   Division. 

Prior  to  the  afternoon  session  of  the 
directors,  a  special  meeting  of  the  mem- 
bers of  the  association  was  held,  when 
the  by-laws  were  amended  to  provide 
for  the  entrance  of  individual  exhibitors 
as  members  of  Class  2.  Heretofore  the 
Exhibitors'  Division  of  the  association 
has  been  represented  by  a  single  organi- 
zation. The  vote  of  the  members  to 
amend  the  by-laws  as  recommended  by 
the  Executive  Committee  was  unani- 
mous, and  6  classes  were  created  with 
graduated  membership  dues  based  upon 
seating  capacity  as  follows  : 
Class  Seating  Annual    Dues 

A 3000  or  over  $50 

.2001  to  3000  36 


B. 

C 1001  to  2000 

D 501  to  1000 

E 301  to  500 

F 400  or  less 


24 

18 

12 

6 


at  the  meeting  that  many  of  the  promi- 
nent exhibitors  had  indicated  their  de- 
sire to  become  affiliated  with  the  Na- 
tional Association  in  this  way. 

As  soon  as  sufficient  applications  have 
been  acted  upon  by  the  Executive  Com- 
mittee the  exhibitors  will  be  called 
together  in  meeting  for  organization 
purposes  when  a  chairman  and  a  sec- 
retary will  be  elected  following  the  pro- 
cedure which  is  customary  with  the 
other  four  branches  of  the  National 
Association  comprising  the  Producers 
and  Distributors,  Supply  and  Equip- 
ment Companies,  General  Division  in- 
cluding individual  members,  Trade  Pub- 
lications and  others. 

A  testimonial  dinner  was  tendered  to 
Mr.  Brady  at  the  Ritz-Carlton  Thursday 
evening,  February  27,  by  the  producers 
and  distributors  of  motion  pictures,  in 
appreciation  of  his  work,  his  energy  and 
enthusiasm  while  occupying  the  office 
of  president  of  the  National  Association. 
Arrangements  for  the  dinner  were  under 
the  direction  of  Arthur  S.  Friend. 


February  23  Attractions 
at  New  York   Theatres 

RIVOLI— "Paid  in  Full." 

Paramount  Picture, 

Starring  Pauline  Frederick. 
RIALTO— "The  Girl  Dodger." 

Paramount  Production, 

Featuring  Charles  Ray. 

"A  Night  in  the  Show," 

Chaplin   Essanay   Comedy. 
STRAND— "The  Better  'Ole." 

World  Film, 

With  Charles  Rock  as  "Old  Bill." 
BROADWAY  — "The      Light      of 
Victory." 

Universal  Feature, 

Starring    Monroe    Salisbury. 
81st  STREET— "The  Littlest  Scout" 

Independent   Sales    Picture, 

Featuring     Charles     and    Violet 
Blackton.     First  half. 
"What   Every  Woman  Wants."  . 

Exhibitors  Mutual  Production, 

Starring  Grace  Darmond.   Second 

half. 


To     Campaign     for     Exhibitors. 

A  special  committee  was  designated 
to  institute  immediately  a  nation-wide 
campaign  for  exhibitor  members.  Under 
this  new  arrangement  it  was  announced 


Ball  of  Operators'  Union 

Finely  Managed  Affair 

THE  reception  and  ball  of  Local  306 
of  the  Motion  Picture  Operators' 
Union,  held  at  the  New  Amsterdam 
Opera  House  on  February  12,  was  a 
success  from  all  angles.  It  was  attended 
by  the  largest  crowd  on  the  records  of 
the  five  preceding  annual  affairs;  was  a 
thorough  financial  success,  and  was  dis- 
tinguished by  a  long  list  of  notables  of 
the  film  business  world. 

Following  the  grand  march,  led  by 
Margaret  Marsh  and  Herbert  Rawlin- 
son,  Sam  Kaplan,  president  of  Local  306, 
was  presented  with  a  gold  watch,  chain, 
pencil  and  knife  by  Will  C.  Smith,  of  the 
Nicholas  Power  Company,  treasurer  of 
the  association. 

Chief  among  the  honorary  members 
present  were  Senator  and  Mrs.  J.  J. 
Walker;  Judge  Jacob  Strahl,  of  the 
Municipal  Court  of  Brooklyn;  Mr.  and 
Mrs.  E.  S.  Porter,  Mr.  and  Mrs.  E.  M. 
Porter,  Air.  and  Mrs.  B.  F.  Porter,  of 
the    Precision    Machine   Company;   Wil- 


liam C,  Frankey,  of  Boston,  sales  man- 
ager for  Precision  ;  Mr.  and  Mrs.  Dave 
Narcy;  Edward  Earle,  president  of 
Nicholas  Power  Company;  Mr.  and  Mrs. 
Rabell,  of  the  Independent  Movies 
Supply  Company;  Joe  Hornstein,  United 
Theatre  Equipment  Company;  Harold 
Williams;  Charles  M.  Jarwitz,  Popular 
Film  Company;  Harry  Scherl,  Henry 
Coles,  of  the  Bronx  Exhibitors'  Associa- 
tion. J.  E.  Matthews  and  J.  Lempke 
were  the  representatives  of  the  Inter- 
national Alliance  present. 

Harry  I.  Sherman,  financial  secretary 
of  Local  306,  played  the  title  role  in  "The 
Box-Office  Hero,"  taking  in  the  many 
shekels  which  rolled  through  the 
window  of  the  ticket  office.  Morris  J. 
Rotker,  recording  secretary,  introduced 
every  one  to  everybody  else,  making 
himself  agreeable  and  useful  all  around. 


Bijou  Syndicate  Builds 

New  Theatre  in  Lima 

LIMA,  OHIO,  is  to  have  a  handsome 
new  moving  picture  theatre.  The 
Shawnee  Amusement  Company  will 
operate  the  house,  which  is  one  of 
thirty-seven  in  Ohio  and  nearby  states, 
the  bulk  of  the  capital  being  furnished 
by  the  Bijou  Theatre  Enterprise  Com- 
pany of   Detroit. 

The  new  theatre,  which  will  seat  1,500 
persons,  is  to  have  a  $10,000  Hope-Jones 
organ,  leather  upholstered  chairs  and  a 
balcony  given  over  entirely  to  boxes, 
each  fitted  with  six  wicker  chairs.  It 
will  be  located  in  the  handsome  brick 
building  now  being  used  by  the  Heniger 
Auto  Sales  Company.  This  building  was 
completed  about  a  year  ago  and  is  espe- 
cially adapted  for  uses  of  this  kind.  It 
is  situated  next  to  the  Trinity  Methodist 
Church. 

J.  J.  Zanone,  formerly  manager  of 
Lima's  Majestic,  will  have  entire  charge 
of  the  theatre,  and  promises  up-to- 
date  releases  and  a  progressive  policy 
generally.  He  has  engaged  a  ten-piece 
orchestra,  which  will  furnish  the  music 
with  each  showing.  At  least  $50,000  will 
be  spent  on  improving  the  building. 


A.  F.  L.  Joins  the  Fight 

Against  State  Censorship 

THE  American  Federation  of  Labor, 
through  its  secretary,  Frank  Mor- 
rison, is  helping  the  National  Ad- 
visory Committee  of  the  National  Board 
of  Review  in  its  fight  against  state  cen- 
sorship. Mr.  Morrison  is  acting  as  a 
member  of  the  committee  in  the  ab- 
sence in  Europe  of  Samuel  Gompers, 
president  of  the  Federation. 

Mr.  Gompers,  who  was  recently  made 
chairman  of  the  International  Labor 
Commission,  is  bitterly  opposed  to  le- 
gal censorship  of  motion  picture  films. 
The  American  Federation  of  Labor  has 
had  some  regrettable  experiences  with 
the  activities  of  the  present  state  boards 
in  the  attempted  suppression  of  films 
showing  the  advantage  of  labor  union- 
ism. The  Federation  also  recognizes  the 
immense  value  of  motion  pictures  from 
the  standpoint  of  education  and  general 
culture,  since  they  present  an  oppor- 
tunity to  the  worker  in  the  small  min- 
ing towns  and  industrial  communities  to 
get  out  of  his  environment  and  enjoy 
a    wider    field   of   vision. 

Anything  that  tends  to  limit  free  dis- 
cussion nas  always  been  opposed  by  or- 
ganized labor.-  On  this  theory  labor  is 
solidly  in  opposition  to  legal  censorship. 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1315 


SMOOT  DISPELS  A  FEW  ILLUSIONS 

Among  Them  the  Particular  One  That  You  Can't  in  a 
Small  Town  Put  Over  a  Picture  in  a  Metropolitan 
Way — West  Virginia  Takes  a  Back  Seat  from  Nobody 


EXHIBITORS,  beware!  If  ever  you 
meet  Fayette  C.  Smoot,  owner  and 
manager  of  the  Camden  Theatre, 
Parkersburg,  West  Virginia,  don't  tell 
him  — 

That  Sam  Rothapfel  is  the  only  man 
who  can  put  on  a  New  York  motion  pic- 
ture show  and  make  it  pay,  or — 

That  S.  Barret  McCormick  of  the 
Circle  Theatre,  Indianapolis,  does  any- 
thing to  promote  a  special  attraction 
that  a  small  town  exhibitor  cannot  do 
with   profit,  or — 

That  a  theatre  in  a  town  of  twenty- 
five  thousand  population,  with  nine  hun- 
dred seats,  cannot  play  first  runs,  day 
and  date,  with  the  Rivoli,  Rialto  or 
Strand  of  New  York,  or  the  Circle  of 
Indianapolis,  or — 

That  it  is  financially  impossible  for  a 
nine  hundred  seat  house  in  a  twenty- 
five  thousand  population  town  to  pro- 
vide special  music,  special  stage  set- 
tings and  elaborate  and  extensive  ad- 
vertising and  publicity  campaigns  just 
as  complete  and  thorough  as  the  first 
run  houses  in  the  big  cities,  or — 

That  Rothapfel  or  McCormick  or 
Ralph  Ruffner,  of  Butte,  or  Hal  Norfleet, 
of  Dallas,  have  any  monopoly  on  ex- 
hibitor ability,  or — 

That  any  exhibitor  has  any  one  but 
himself  to  blame  if  he  cannot  make  a 
success   as   an   exhibitor. 

Fayette  C.'s  a  Machine  Gun  on  Facts. 

If  you  do  attempt  to  tell  Fayette  C. 
Smoot  any  of  these  things  you  are  go- 
ing to  be  set  on  hard.  He  will  start  an 
avalanche  of  facts,  figures  and  incidents 
in  your  direction,  and  by  the  time  you 
again  get  your  head  up  for  air  either 
you  will  be  a  convert  to  the  profession 
of  motion  picture  showmanship,  or  you 
will  be  convinced,  whether  you  admit 
it  or  not,  that  as  an  exhibitor  you  will 
make  a  great  success  in  the  saloon  busi- 
ness after  July  1. 

These  facts  and  figures  and  incidents 
in  evidence  will  be  hurled  at  you  some- 
thing in  this  order: 

The  Camden  Theatre  is  seven  years 
old.  For  two  years  it  has  played  first 
runs  day  and  date  with  the  big  city 
houses,  on  the  biggest  and  most  costly 
productions. 

Rube  Town  Stuff?     Not  for  Smoot! 

It  has  had  house  records  galore.  Its 
nine  hundred  seats  have  been  filled 
five  and  six  times  a  day,  at  25  cents  a 
ticket. 

It  has  had  the  kind  of  promotional 
effort  behind  it  that  has  convinced  the 
twenty-five  thousand  inhabitants  of 
Parkersburg  that  motion  picture  enter- 
tainment is  infinitely  superior  to  legiti- 
mate attractions,  stock  companies,  car- 
nivals,  circuses,   or   medicine   men. 

And  with  the  last  month  Fayette  C. 
Smoot  has  proved  that  the  exhibitor  of 
today  has  even  greater  opportunities 
for  more  profits,  greater  patronage, 
higher  admissions  and  big  accomplish- 
ments for  the  present  and  future  than 
was  the  case  two  years  ago,  when  spe- 
cial feature  attractions  first  became 
recognized  as  a  better  business  proposi- 


tion than  programs  of  short  reel  sub- 
jects. 

Almost  every  small  town  exhibitor 
will  say:  "Oh,  gee  whiz,  my  town  is  just 
an  ordinary  burg.  People  won't  pay  20 
cents  or  a  quarter  for  pictures.  The 
town's  half  dead,  and  if  I  can  make  a 
living  I'm  getting  all  out  of  it  that  there 
is  to  be  had.  Film  rentals  are  becoming 
too  high.  I  can't  afford  the  big  stuff. 
My  people  don't  appreciate  special  at- 
tractions." 

There  is  hardly  a  town  in  the  country 
the  size  of  Parkersburg  that  cannot 
boast  of  equivalent  municipal  values. 
Oil  products  and  supplies,  shoes,  lumber, 


Fayette  C.  Smoot. 

iron,  steel,  glass  and  pottery  are  the  in- 
dustries in  which  the  residents  earn 
some  of  the  money  they  spend  at  the 
box  office  of  the  Camden. 

Smoot  gives  a  concrete  example  of  his 
methods  of  showmanship,  which  prove 
positively  that  an  exhibitor's  success, 
no  matter  what  his  environment,  even 
if  it  is  a  little  less  than  ordinary,  in  his 
campaign  on  "Virtuous  Wives,"  first  of 
the  Anita  Stewart  special  productions 
to  be  distributed  by  First  National  Ex- 
hibitors' Circuit.  He  played  the  attrac- 
tion for  two  days,  advertised  it  for  a 
week  before  the  opening,  used  special 
scenic  effects,  special  musical  score, 
newspaper,  billboard  and  street  car  ad- 
vertising, and  other  things  not  so  usual. 

Doffs   Derby   to   "Virtuous   Wives." 

In  the  two  days  "Virtuous  Wives" 
broke  every  house  record  for  the  seven 
years  of  the  Camden's  existence,  and 
paid  Smooth  a  profit  so  big  that  after 
he  had  deducted  his  entire  expense  for 
the  campaign  he  felt  ashamed  of  the  re- 
sult which  made  his  appropriation  seem 
stingy  in  proportion  to  the  returns  it 
gave  him. 


His  first  day  on  the  production  was 
simultaneous  with  its  first  run  showing 
at  the  Strand,  New  York,  and  the  Circle, 
Indianapolis. 

So  much  for  the  object  on  which  he 
rests  his  contentions  about  small  town 
exhibitor  possibilities.  Now  he  begins 
to  tell  about  his  methods.  His  first 
statement  is  a  depth  bomb  for  small 
town  exhibitors. 

"There  is  absolutely  no  reason  under 
the  sun  why  the  biggest  pictures  cannot 
be  shown  in  the  small  city  or  town,"  de- 
clares Smoot.  "The  theoretical  or  im- 
aginary reason  many  exhibitors  give, 
'my  people  won't  pay  the  price  and  my 
house  isn't  big  enough,'  really  is  not  the 
right  one.  It  is  because  the  exhibitors- 
some  of  them — do  not  know  that  it  is 
just  as  necessary  to  let  the  public  in  a 
small  town  know  about  what  you  have 
as  it  is  in  a  metropolis.  I  attribute  my 
success  to  the  nerve  to  tackle  the  big- 
gest of  the  big  ones  and  to  advertising 
them  thoroughly,  completely,  and 
forcibly. 

"Music's    the    Food    of    Cash— Play    On." 

"I  have  a  contract  for  40  inches  of 
space  in  every  daily  issue  of  the  two 
local  newspapers,  and  on  Sundays  I  use 
from  80  to  150  inches.  I  am  proud  of  the 
Camden  Theatre.  I  am  so  proud  of  it 
that  I  won't  let  it  have  anything  but 
the  best  in  advertising  size  and  posi- 
tion. So  I  have  contracted  for  the  larg- 
est billboard  spaces  in  town.  I  use 
hand-painted  boards  as  well.  I  use 
street  car  signs  regularly." 

Mr.  Smoot  used  the  plural  "we"  in  his 
statements,  but  the  action  is  properly  in 
the  singular  "I." 

Parkersburg  has  come  to  know  the 
difference  between  good  music  and  bad. 
Mr.  Smoot  did  the  typical  Smoot  thing 
about  his  music.  If  he  were  going  to 
improve  that  feature  of  his  programs 
he  would  do  it  so  well  that  no  competi- 
tor could  do  any  better  So  he  engaged 
Frank  J.  Bassett,  formerly  with  Lyman 
H.  Howe.  In  him  Mr.  Smoot  found  a 
rare  combination  of  talent.  He  is  a 
musician  and  an  expert  advertising  man. 
Mr.  Smoot  is  an  advertising  exhibitor 
with  practical  advertising  experience  in 
other  lines.  On  advertising  they  co- 
operate, but  Mr.  Bassett  has  full  re- 
sponsibility for  the  music.  He  composes 
his  own  scores,  and  critics  agree  that 
he  renders  one  of  the  best  compositions 
on  individual  feature  attractions  to  be 
found  in  any  theatre  in  the  country. 
Mr.  Smooth  now  continues  his  evidence: 

"We  Worried  'Em  on  "Virtuous  Wives' " 

"We  opened  the  campaign  on  'Vir- 
tuous Wives'  two  weeks  in  advance  of 
the  first  day  of  the  run.  The  starting 
guns  were  teaser  ads.  Across  the  tops 
of  the  pages  in  the  dailies,  in  large  dis- 
play type,  appeared  the  line  'What  is 
virtue  in  a  wife?'  There  was  no  com- 
ment, no  signature,  no  clue  to  its  au- 
thorship. This  continued  for  seven 
days. 

"Then  we  made  our  forman  announce- 
ment  of   the   production.     And   for   an- 


1316 


THE    MOVING    PICTURE     WORLD 


March  8.    1919 


other  week  we  quadrupled  our  volume  of 
advertising.  We  told  the  people  of 
Parkersburg  just  enough  pertinent 
things  about  the  story  to  arouse  their 
curiosity  to  the  boiling  point.  We  had 
people  worried.  Newspaper  ads,  40,  50  and 
80  inches  an  insertion,  street  car  cards, 
eight  twenty-four  sheet  stands,  three 
hand-painted  twenty-four  sheet  hoards, 
a  smashing  ad  in  the  house  program, 
special  handbills,  window  cards,  and  a 
corking  good  lobby  display  arranged 
by  Mr.  Bassett  rounded  out  our  me- 
diums. We  advertised  the  special  mu- 
sical score  he  had  written  for  it. 

Big   League    Stuff   in   the  Small   Town. 

"In  brief,  we  went  after  the  people  of 
Parkersburg  just  as  Ruffner  or  McCor- 
mick  or  Plunkett  or  any  other  big  city 
manager  would  go  after  residents  in  his 
city.  We  had  something  to  sell.  We 
had  two  wee'<s  in  which  to  sell  it.  We 
had  twenty-five  thousand  prospects,  and 
we  wanted  25  cents  from  just  as  many 
as  we  could  bring  to  the  box  office.  Per- 
haps our  campaign  was  stronger,  more 
extensive  and  elaborate  than  we  or- 
dinarily use.  But  we  gauge  our  speed  by 
the  production. 

"In  two  days  the  Camden  Theatre  did 
25  per  cent  more  business  on  'Virtuous 
Wives'  than  it  ever  had  done  on  any 
other  attraction.  It  goes  to  show  that 
big  city  tactics  in  a  small  town  are 
profitable.  It  proves  that  there  is  no 
real  limit  to  possibilities  for  any  ex- 
hibitor if  he  will  only  apply  himself  to 
his  job.  It  goes  to  demonstrate  that 
people  can  be  'sold'  on  a  feature  attrac- 
tion in  exact  proportion  to  the  effort 
made  to  sell  them. 

"There  is  opportunity  for  every  ex- 
hibitor to  increase  his  business,  I  don't 
care  what  his  location  if  it  is  not  in  the 
middle  of  the  desert.  Showmanship  is 
novelty,  elaboration,  appeal  to  imagin- 
ation and  curiosity,  dignified  by  a  sense 
of  responsibility  to  your  patrons  to 
make  good  your  statements." 

"And    what    inspired    you    to    do    such 


unusual  things  in  managing  the  Camden 
Theatre?"  Mr.  Smoot  was  asked. 

"J.  D.  Williams,  manager  of  First  Na- 
tional Exhibitors'  Circuit,"  was  his 
quick  reply.  "The  Camden  Theatre 
stands  on  almost  the  exact  spot  where 
he  used  to  work  as  a  store  clerk.  He 
has  seen  the  possibilities  in  a  big  pur- 
pose. He  had  the  vision  to  create  some- 
thing different.  He  began  where  others 
left  off.  With  the  manager  of  First 
National  as  an  inspiration  I  couldn't  do 
otherwise  than  try  to  emulate  in  a  local 
sense  the  principles  he  has  advocated 
on  a  national  basis.  And  it  has  put  the 
Camden  Theatre  into  a  position  where 
I  would  not  hesitate  to  compete  with 
any  exhibitor  in  the  country,  even  if  he 
had  five  times  the  Camden's  present  ad- 
vantage  in   capacity. 

"With  an  exhibitor  the  adage  of  'it  is 
not  so  much  WHAT  you  do  as  how  you 
do  it'  should  read  'it  is  not  so  much 
WHERE  you  do  it  or  how  you  do  it,  so 
long  as   vou  do   it.'  " 


Essanay  Company  Loans 

Its  Studio  to  the  Drews 

THROUGH  the  courtesy  of  George 
K.  Spoor,  of  the  Essanay  Company, 
Chicago,  Mr.  and  Mrs.  Sidney  Drew 
have  not  only  been  allowed  to  use  the 
Essanay  studio  so  they  can  continue 
their  work  in  the  Paramount-Drew  com- 
edies while  they  are  on  the  stage  in 
Chicago,  but  the  Drews  have  been  given 
privileges  which  they  have  never  be- 
fore been  accorded  in  any  other  studio. 
The  entire  studio  is  theirs.  No  other 
company  is  working  and  they  can  have 
all  of  their  sets  standing  at  the  same 
time.  For  instance  they  have  a  whole 
suite  of  offices  standing,  so  that  the  ac- 
tion can  be  moved  from  one  to  the 
other.  Three  private  offices  and  a  large 
outer  office  containing  an  immense  law 
library  occupy  the  floor  side  by  side. 
This  allows  for  a  continuity  of  action 
which  is  most  invaluable  to  the  director. 


Rothacker  Makes  Film 

Publicity  Scoring  Record 

ONE  of  the  really  big  social  events 
in  Milwaukee  is  the  annual  Movie 
Ball.  The  affair  is  staged  under 
the  auspices  of  The  Motion  Picture  Ex- 
hibitors' Association  of  Wisconsin  and 
The  Milwaukee  Theatre  Managers'  As- 
sociation. The  1919  ball  was  put  on  at 
the  Auditorium  Saturday  evening,  Feb- 
ruary 15,  and  all  previous  records  for 
attendance  were  hung  away  when  more 
than  thirteen  thousand  people  paid 
fifty  cents  and  war  tax  at  the  box  office. 

It  remained  for  The  Rothacker  Film 
Manufacturing  Company  to  bring  in  the 
box  office  attraction  appealing  to  danc- 
ers and  spectators  alike.  The  stunt  of 
making  a  one-reel  comedy,  complete, 
during  the  course  of  the  ball,  was  a 
trifle  daring.  However,  Rothacker 
promised  to  do  it— and  the  Milwaukee 
exhibitors,  the  majority  of  whom  know 
Mr.  Rothacker,  came  out  in  the  news- 
papers and  street  cars  and  on  the  boards 
with  a  guarantee  announcement  of  the 
stunt. 

Three  sets  were  built  on  the  stage  and 
a  battery  of  twenty-six  twin  arcs 
manipulated  by  the  Rothacker  crew- 
served  very  well  as  a  make-shift  studio. 
The  script  called  for  forty-two  scenes 
and  the  cast  was  made  up  of  nine  prin- 
cipals and  about  twenty  extras.  Direc- 
tor George  Bainbridge  called  "Camera!" 
at  nine  fifteen  and  "Strike"  at  one 
thirty. 

Makes    a    Picture — and    Record. 

In  exactly  four  hours  and  fifteen  min- 
utes the  script,  "The  Making  of  Mary 
Ann,"  was  rehearsed  and  produced— 
which  might  interest  certain  efheienev 
engineers  on  studio  production.  The 
leads  were  played  by  Mildred  Wayne 
and  George  Gibson,  of  the  Rothacker 
staff.  The  picture  is  playing  the  Al- 
hambra,  Milwaukee,  week  beginning 
February  23. 

E.  O.  Blackburn  of  The  Rothacker 
Company  is  responsible  for  the  script 
and  was  in  full  charge  of  all  details. 
Other  members  of  the  Rothacker  busi- 
ness and  professional  staff  who  at- 
tended the  ball  were  Sumter  Calvert, 
Charles  Bigelow,  Frank  Kirchner,  W.  B. 
Klingensmith,  Ralph  Johnson  and  Hazel 
Applegate. 


One    of   the   Camden   Theatres'   Special    Settings    Showing   a    Few    of    the 
Bouquets   Smoot  of  Parkersburg  Has   Won. 


Overcrowding  of  Theatres 
Discussed  in  Minneapolis 

REPRESENTATIVES  of  Indianapo- 
lis picture  theatres  held  a  meeting 
last  week  with  the  members  of  the 
board  of  public  safety  to  discuss  means 
of  eliminating  overcrowding  in  the  thea- 
tres with  the  consequent  dangers  of 
panic,  as  a  result  of  several  complaints 
registered  recently  because  of  alleged 
overcrowded  conditions. 

However,  action  on  the  matter  was 
postponed  pending  further  considera- 
tion of  orders  received  by  the  motion 
picture  exhibitors  from  the  state  indus- 
trial board  and  approved  by  H.  H. 
Friedly,    state    fire    marshal. 

The  new  orders  forbid  the  crowding 
of  persons  in  the  aisles  and  passage- 
ways of  the  theatres  and  requires  that 
no  more  persons  be  permitted  to  stand 
in  the  rear  of  any  theatre  than  there 
are  seats  in  the  back  row.  The  order 
also  requires  that  all  passageways  to 
exits  be  cleared   at  all   times. 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1317 


FROM  A  BACK  SEAT  IN  THE  BALCONY 

Estimating  the  Paramount  Production  Featuring  Pauline 
Frederick  in  "Paid  in  Full"  and  Appraising  the  Appre- 
ciation   of    the    Rivoli    Spectators     at     the     Same     Time 


WE  used  to  hear  a  good  deal  in  the 
old  days  about  the  discernment 
and  appreciation  of  the  man  in 
the  gallery.  The  nearest  approach  in 
a  modern  moving  picture  theatre  to  the 
place  where  he  got  a  dollar's  worth  of 
enjoyment  for  every  penny  spent  is  a 
back  seat  in  the  balcony.  Being  minded 
to  test  the  ancient  belief  as  applied  to 
a  moving  picture  entertainment  the 
writer  climbed  the  stairs  at  the  Rivoli 
last  Sunday  afternoon  and  sat  through 
the  entire  program  with  the  class  of 
spectators  that,  with  but  few  excep- 
tions, is  not  surfeited  with  amusement 
and  is  quick  to  recognize  the  good 
points  of  a  screen  story  and  to  respond 
to  its  humor  and  its  serious  appeal. 
The  Old  Gentleman  and  His  Neighbors. 
The  feature  picture  was  "Paid  in  Full," 
a  screen  version  of  Eugene  Walter's 
stage  play  of  the  same  name.  Admir- 
ably acted  and  directed,  this  fine  drama 
held  the  entire  balcony  through  all  its 
five  parts,  and  swayed  the  emotions  of 
the  spectators  at  will.  From  the  hush 
over  all  the  house  it  was  evident  the 
skillful  unfolding  of  the  story  was  ex- 
ercising the  same  grip  on  the  people 
downstairs. 

Not  everyone  got  exactly  the  same 
emotional  effect  from  the  situations. 
An  old  gentleman  who  had  listened  at- 
tentively with  his  hand  to  his  ear  dur- 
ing the  playing  of  Tschaikowsky's 
"Fourth  Symphony"  and  applauded  vig- 
orously at  the  end  kept  laughing  out 
loud  during  the  scene  where  Captain 
Williams  comes  to  the  new  home  his 
bookkeeper  has  furnished  with  money 
stolen  from  the  captain.  The  old  gen- 
tleman saw  nothing  but  the  grim  humor 
in  the  ship  owner's  sarcastic  remarks 
to  th~  defaulter's  innocent  and  trusting 
wife.  Two  young  girls  who  had  chatted  • 
incessantly  of  their  private  affairs  dur- 
ing the  playing  of  the  overture  watched 
the  scene  with  tense  faces,  the  one 
thought  in  their  minds  being  sympathy 
for  the  faithful  woman  whose  dream 
of  happiness  was  to  have  a  bitter 
awakening.  Like  the  majority  of  those 
present  the  two  girls  were  played  upon 
by  the  dramatist  as  a  musical  artist 
plays  upon  his  instrument  and  their 
thoughts  and  feeling  were  completely 
under  his  control. 

Author  and  Scenarist. 
Only  a  perfect  combination  of  the 
different  factors  tha4.  influence  the  mak- 
ing of  a  screen  drama  could  insure  so 
satisfactory  an  outcome.  First  honors 
go  to  Eugene  Walter  for  having  created 
so  absorbing  a  transcript  of  contempo- 
raneous life  and  shown  so  fine  a  type 
of  American  womanhood  as  the  wife 
of  Joe  Brooks.  Captain  Williams, 
selfish  old  sensualist,  is  another  charac- 
ter that  helps  the  story  by  his  conduct 
when  he  confronts  Emma  Brooks  alone 
at  night  in  his  own  home  and  realizes 
that  only  loyalty  to  her  husband  has 
brought  her  there.  One  must  go  far 
and  search  diligently  for  a  dramatic 
situation  of  equal  power.  The  faith- 
ful Jimsy  and  Joe  Brooks  complete  the 
list  of  persons  who  carry  the  burden  of 


By  Edward  Weitzel 

the  action,  which  is  always  blended 
adroitly  and  is  a  model  cf  expert  con- 
struction. 

Next  honors  go  to  Charles  E.  Whit- 
aker  for  preserving  the  spirit  and  form 
of  the  original  and  fashioning  a  scenario 
that  contains  the  same  direct  thrust 
and  concentration  of  subject  that  made 
the  stage  version  of  "Paid  in  Full"  an 
uncommonly  effective  play.  Not  once, 
until  he  comes  to  the  finish,  has  the 
scenarist  found  it  necessary  to  go  out- 
side of  the  Walters  plot,  and,  although 
granting  Joe  Brooks  sufficient  manhood 
to  commit  suicide  is  giving  him  a  decent 
instinct  that  does  not  square  with  his 
dastardly  nature,  it  may  be  excused  on 
the  ground  of  providing  a  dramatic  end- 
ing and  visually  completing  the  story. 

Another  strong  point  in  the  scenario's 
favor:  It  is  without  cutbacks. 

The    Director's    Good    Work. 

Let  us  now  consider  the  part  taken  by 
Emile  Chautard.  No  one  need  be  re- 
minded of  the  importance  which  is  at- 
tached to  the  labor  of  the  director.  The 
accomplished  Frenchman  who  over- 
looked the  construction  of  the  screen 
version  of  the  drama  was  content  to 
assist  Charles  E.  Whitaker  in  his  con- 
scientious endeavor  to  add  nothing  to 
or  take  nothing  from  the  original,  but 
transfer  it  to  the  silent  stage  with  as 
few  changes  as  possible.  Familiar  with 
the  method  of  the  expert  dramatist  and 
quick  to  grasp  the  merit  of  his  mate- 
rial, Emile  Chautard  has  made  no  effort 
to  draw  attention  to  himself  by  intro- 
ducing any  embellishment  in  the  way  of 


local  color  or  symbolic  incident,  but  has 
kept  to  the  straight  road  surveyed, 
graded  and  completed  by  the  man  who 
knew  just  where  he  was  headed  for  and 
just  how  to  get  there. 

Everything  a  character  does  and  the 
surroundings  in  which  he  does  it  is  con- 
sistent with  the  man's  birth  and  envir- 
onment. Joe  Brooks,  his  wife  and  the 
entire  personnel  of  the  cast  are  every- 
day Americans  living  in  New  York  who 
become  figures  in  a  vital  and  absorbing 
drama.  The  comprehensive  skill  of  the 
director  is  used  for  the  sole  purpose  of 
carrying  out  this  understanding  of  his 
task  and  the  resources  of  his  craftsman- 
ship bring  each  detail  of  setting,  light- 
ing and  acting  into  proper  harmony  and 
effect. 

The    Star    and    Her   Support. 

Pauline  Frederick  is  the  featured 
player  of  the  cast.  In  Emma  Brooks 
she  finds  a  character  that  calls  for  a 
sympathetic  personality  and  the  ability 
to  indicate  a  nature  whose  strength  lies 
beneath  the  surface.  Until  she  learns 
of  her  husband's  guilt  the  wife  of  Joe 
Brooks  is  a  quiet  but  happy  and  con- 
tented woman  whose  worth  is  under- 
stood only  by  the  man  she  once  refused. 
Although  stunned  oy  the  knowledge 
that  she  has  been  living  in  a  fool's 
paradise  she  does  not  permit  it  to  crush 
her,  and  chooses  her  future  path  with  a 
clearness  of  vision  that  wins  instant  re- 
spect. These  are  the  attributes  given 
Emma  Brooks  by  the  author.  Pauline 
Frederick  embodies  them  unmistakably 
in  her  impersonation.  Robert  Cain, 
Wyndham  Standing  and  Frank  Losee 
are  excellent  selections  for  their  re- 
spective   roles. 


The  Musical  Artist  Playing  on  His  Instrument — Such  Is  "Paid  in  Full." 


1318 


THE     MOVING    PICTURE    WORLD 


March  8,  1919 


SELECT  ANNOUNCES  CANADIAN  COMPANY 

Headquarters  and  Branch  Offices  Opened  to 
Handle  Film  Distribution,  Starting  March  3 


IN  a  signed  statement,  issued  from  the 
Select  headquarters  in  New  York, 
President  Lewis  J.  Selznick  announces 
that  Select  Pictures  Corporation,  Ltd., 
of  Canada,  has  been  established,  with 
headquarters  at  Toronto,  Ontario,  and 
with  branches  opened  in  seven  Canadian 
cities.  The  officers  of  the  new  Canadian 
distributing  concern  are  Lewis  J.  Selz- 
nick, president;  J.  P.  Bickell,  vice-presi- 
dent; Morris  Kolin,  secretary,  with  N.  J. 
Nathanson  treasurer  and  managing 
director. 

The  following  is  a  complete  list  of 
the  Canadian  offices  now  opened,  includ- 
ing both  headquarters  and  branches  in 
the  various  territories :  Montreal,  31 
McGill  College  avenue;  St.  John,  67 
Dock  street;  Winnipeg,  445  Main  street; 
Calgary,  414  McLean  Block;  Vancouver, 
304  Orpheum  Block,  with  Canadian 
headquarters  at  21  Adelaide  street,  West, 
Toronto,  Ontario. 

It  is  the  purpose  of  the  Select  com- 
pany in  establishing  this  Canadian  dis- 
tribution system  to  afford  exhibitors  of 
the  Dominion  of  Canada  the  opportunity 
of  booking  the  pictures  of  the  various 
stars  and  also  the  special  productions, 
which  together  form  the  product  known 
as  Select  Pictures,  and  to  obtain  this 
material  from  exchanges  owned  and 
operated  by  the  company. 

Special   Service   to   Canadians. 

This  will  insure  the  extension  to 
Canadian  exhibitors  of  the  same  effi- 
cient and  courteous  service  which  has 
characterized  the  distribution  of  Select 
Pictures  throughout  the  United  States. 
Select  Pictures  Corporation,  Ltd.,  of 
Canada,  announces  many  of  the  most 
popular  productions  of  the  various 
Select  stars  in  the  schedule  which  it  has 
adopted.  It  will  be  noted  that  features 
are  released  at  the  rate  of  one  a  week 
for  the  next  three  months.    They  are: 

Here's  the  Very  List. 

Clara  Kimball  Young  in  "The  Road 
Through  the  Dark,"  March  3;  Norma 
Talmadge  in  "The  Heart  of  Wetona," 
10;  Alice  Brady  in  "The  Better  Half," 
17;  Marion  Davies  in  "The  Belle  of  New 
York,"  24;  Constance  Talmadge  in 
"Sauce  for  the  Goose,"  31 ;  Mitchell 
Lewis  in  "Code  of  the  Yukon,"  April  7; 
Anna  Case  in  "The  Hidden  Truth,"  14; 
Clara  Kimball  Young  in  "Cheating 
("heaters,"  21;  Constance  Talmadge  in 
'Who  Cares?"  28;  Alice  Brady  in  "Her 
Great  Chance,"  May  5;  Marion  Davies 
in  "The  Burden  of  Proof,"  12;  Norma 
Talmadge  in  "The  Probation  Wife,"  19; 
Mitchell  Lewis  in  "Children  of  Banish- 
ment," 26;  Constance  Talmadge  in  "Mrs. 
Leffingwell's  Boots,"  June  2. 


Motion    Pictuie    Club    Forming. 

If  present  plans  reach  fruition  there 
will  soon  be  organized  and  in  operation 
the  Motion  Picture  Club  of  America. 
Last  week  a  number  of  men  well  known 
in  the  industry  met  and  started  the  ball 
rolling  for  an  -organization  that  will 
have  clubhouse  and  facilities  for  fra- 
ternization— a  social  center  for  all 
branches  of  the  film  industry. 

It  has  been  decided  to  secure  the 
foundation    for    financial    needs    of    the 


proposed  organization  by  giving  a  con- 
cert and  dance  Friday  evening,  April 
11,  at  the  Hotel  Commodore.  Here  it 
is  expected  a  great  crowd  will  congre- 
gate, representing  "everybody  who  is 
anybody"  in  Filmtown.  William  J.  V. 
Hart,  who  for  a  number  of  years  has 
supervised  "Moving  Picture  Nights"  at 
the  Elks  Club,  will  have  charge  of  the 
entertainment. 


Dwight  S.  Perrin  Resigns 

As  Goldwyn's  Publicist 

EVERY  week,  for  months  and  months 
on  months,  somebody  on  the  staff 
of  Moving  Picture  World  who  was 
at  the  moment  "reading"  publicity  sub- 
mitted in  the  interest  of  Goldwyn,  has 
proclaimed,  ejaculated  or  spouted: 

"Darn  this  guy  Perrin.     His  stuff  just 
can't  be  killed." 

Perrin    has    the    gift    of    putting    one 


Dwight    S.    Perrin. 

word  after  another  with  such  consum- 
mate grace,  skill  and  connectedness  that 
only  the  most  extreme  emergency  of 
other  pressure  on  a  newspaper's  col- 
umns will  let  an  editor  have  the  heart 
to  kill  it. 

The  foregoing  refers,  of  course,  to 
the  publicity  Perrin  turns  out  in  the 
interest  of  others;  explains  the  numer- 
ous full-length  publicity  articles  that 
have  appeared  in  the  World  since  Perrin 
has  written  about  Goldwyn.  But  when 
it  comes  to  saying  something  about  him- 
self, just  look  at  the  contrast;  note  the 
brevity: 

"Dwight  S.  Perrin,  for  more  than  a 
year  director  of  publicity  for  Goldwyn 
Pictures  Corporation,  has  resigned,  ef- 
fective   March    1.      He    has    not    made 


known  his  plans  except  so  far  as  they 
involve  a  vacation  long  deferred." 

The  World,  the  editor,  and  everybody 
on  the  staff  hopes  that  Perrin  isn't  go- 
ing so  far  that  he  won't  land  back  in 
pictures.  For  few  publicists  of  his  capa- 
city will  remain  in  pictures  while  he  is 
away — and  "good  copy"  sells  films  and 
makes  a  good  trade  paper 


St.  Louis  Officials  Attend 
Pershing  Theatre  Opening 

CITY  officials  and  many  other  citi- 
zens attended  the  opening  Thurs- 
day evening,  February  13,  of  the 
new  Pershing  Theatre,  Delmar  Boule- 
vard and  Hamilton  avenue,  St.  Louis. 
Despite  a  heavy  rainstorm  Manager 
Louis  K.  Sidney's  efforts  for  a  success- 
ful opening  were  rewarded  with  a  ca- 
pacity audience. 

Addresses  of  welcome  were  delivered 
by  Mayor  Henry  W.  Kiel  and  Former 
Senator  Xenophon  P.  Wilfley. 

Manager  Sidney  had  but  thirteen  days 
to  prepare  the  theatre,  which  was  for- 
merly the  Park,  recent  home  of  drama 
and  light  opera,  for  the  opening.  In 
that  time  the  entire  interior  was  re- 
decorated. New  draperies  were  hung, 
the  stage  was  reconstructed  and  an  at- 
tractive stage  set  built,  the  orchestra 
pit  was  rebuilt,  greatly  improving  the 
acoustics  of  the  theatre  and  the  pro- 
jection booth  relocated,  improving  the 
line  of  vision.  Neatly  appointed  rest 
rooms  were  installed  on  the  mezzanine 
floor  and  many  other  improvements 
were  added. 

An  electrically  connected  concert  pipe 
organ  of  the  latest  pattern  has  been  in- 
stalled at  an  expense  of  $15,000,  the 
music  of  which  will  alternate  with  that 
of  the  largest  symphony  orchestra  to 
be  heard  in  the  city.  The  management 
intends  to  stress  these  musical  features 
by  showing  pictures  with  a  more  ornate 
musical  environment  than  the  stage  di- 
rections call  for. 


Ford    Weekly    Gets    "Wise    Cracks." 

A  Will  Rogers'  novelty  that  will  be 
seen  on  the  screens  of  the  nation,  begin- 
ning in  a  few  weeks,  will  be  weekly  con- 
tributions of  his  shrewd  Will  Rogers' 
wit  and  comment  upon  news,  events 
and  personalities  in  the  current  news 
of  the  world— a  running  fire  com- 
mentary that  is  familiar  to  the  thou- 
sands who  know  the  Will  Rogers  of  the 
theatre.  .  . 

This  unusual  feature,  for  which  several 
motion  picture  organizations  have  been 
bidding  sniritedly,  has  been  obtained 
exclusively  for  The  Ford  Educational 
Weekly,  and  Mr.  Rogers  has  already 
spent  two  weeks  posing  at  the  Ford 
studios  for  the  photographic  introduc- 
tions. 


Paramount   Engages   Grace   Darmond. 

Two  notable  engagements  for  "The 
Valley  of  the  Giants,"  which  Wallace 
Reid  is  to  make  shortly  for  Paramount 
under  George  Melford's  direction,  are 
announced. 

For  his  leading  woman,  the  Para- 
mount star  will  have  Grace  Darmond, 
who  has  appeared  in  many  pictures  op- 
posite Earle  Williams.  . 

Kay  Laurel,  the  beautiful  Follies  girl, 
will  have  a  part  in  the  picture  also. 
Miss  Laurel  was  one  of  the  sensational 
beauties  of  the  Ziegfeld  shows,  and  her 
poses  have  attained  world-wide  fame. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1319 


HOW  FATTY  ARBUCKLE  MAKES  "LOVE" 

Roscoe  of  the  Movies  in  New  York  for  a  Week-End 
After  Signing  a  New  Paramount- Arbuckle  Contract 
— Tells  of  Latest  Comedv  With  the  Romantic  Title 


IN  one  way  Roscoe  of  the  Movies  is 
a  disappointment.  He  keeps  all  of 
his  comedy  for  his  pictures.  Dur- 
ing an  hour's  interview  with  him  he  did 
nothing  to  uphold  his  reputation  as  one 
of  the  leading  funny  men  of  the  screen. 
He  leaned  against  a  desk  in  a  corner 
office  at  the  Paramount  and  talked  as 
soberly  and  sensibly  of  his  plans  and 
his  work  as  might  the  head  of  a  steel 
corporation.  Before  many  minutes  his 
listeners  began  to  understand  why  it 
took  more  time  and  money  to  make 
•one  of  his  two-reel  comedies  than  are 
required  to  complete  the  average  five- 
part  serious  drama. 

Hard  mental  application  and  days  of 
preparation  are  necessary  to  produce  a 
piece  of  business  that  may  not  run  a 
minute.  The  story  is  written  as  Scen- 
arist-Director-Actor Arbuckle  thinks  up 
a  new  bit  of  the  comic-continuity  and 
tries  it  this  way  and  that  and  starts  all 
over  again  and  tries  it  another  way  and 
four  or  five  other  ways  and  then  throws 
them  all  away  and  thinks  up  something 
new. 

Such  a  steady  course  of  close  brain 
work  doesn't  leave  a  man  much  time 
to  be  funny  in  a  casual  off-hand  way 
for  the  amusement  of  chance  callers. 
That  is  why  he  is  glad  to  relax  occa- 
sionally and  have  other  persons  do  fun- 
ny things  to  make  him  laugh.  So  he 
has  run  on  from  Kansas  City  for  a  week 
end  in  Times  Square  and  a  visit  to  as 
many  smart  shows  along  Broadway  as 
can  be  taken  in  before  he  starts  back 
for  the  Coast  on  Sunday. 

Arbuckle   Renews    Contract. 

"How  did  you  come  to  make  your  start 
from  Kansas  City  instead  of  Los  An- 
geles?" Roscoe  Arbuckle  was  asked. 

"It  was  an  after  thought,"  was  the  re- 
ply. "My  old  contract  with  the  Para- 
mount was  about  up  and  Joseph  M. 
Schenck,  my  manager,  and  Lou  Anger, 
my  personal  representative,  met  Adolph 
Zukor  at  the  Mouhlbach  Hotel,  in  Kan- 
sas City,  last  Saturday,  and  signed  a  new 
contract  and  I  was  taken  along  to  keep 
me  out  of  mischief.  The  business  was 
completed  in  short  order  and  everyone 
was  so  pleased  with  the  terms  of  the 
contract  that  the  New  York  members 
of  the  deal  insisted  upon  dragging  me 
back  with   them   for  a  play  spell." 

"He  didn't  need  much  urging,"  put 
in  Personal  Manager  Anger.  "And  I 
don't  mind  saying  for  Mr.  Arbuckle,  who 
is  a  painfully  modest  man,  that  the  new 
contract  is  the  largest  one  ever  signed 
by  Mr.  Zukor  for  an  individual  artist. 
It  covers  a  period  of  three  years  and 
involves  over  three  million  dollars." 
Comedian    Pays   Tribute    to   Associate. 

A  large  American  flag  floating  from 
a  tall  flagpole  in  front  of  the  Public 
Library  changed  the  conversation  to  the 
wonderful  parades  that  have  passed  up 
Fifth  Avenue  during  the  war  and  since 
the  boys  have  started  to  come  home. 

"Where's  'Buster'  Keaton?"  the  stout 
comedian    was   asked. 

"Still  over  in  France,  waiting  to  be 
sent  back.  We  are  making  every  effort 
to  get  him  started.  It  is  utterly  impos- 
sible to  replace  him.    To  my  mind,  'Bus- 


By  Edward  Weitzel 

ter'  is  the  coming  comedian  of  the 
movies  and  will  be  a  very  successful 
star." 

"I'll  wager  he  is  a  great  favorite  with 
his  company." 

"He  can  entertain  them,  all  right  1  By 
the  way,  he  had  a  funny  experience,  or 
rather  his  drill  squad  did,  when  'Buster' 
first  joined  the  army.  He  was  eager 
and  anxious  to  learn  but  knew  just  as 
little  about  handling  a  gun  and  about 
military  tactics  as  the  rest  of  the  rook- 
ies. In  going  through  the  drill  he  un- 
consciously put  in  some  of  the  funny 
steps  and  movements  with  which  he 
was  accustomed  to  burlesque  military 
exercises.  Everyone  knew  who  he  was 
and  nothing  but  military  discipline  kept 


Roscoe  As  He  Is. 

him  from  breaking  up  the  show.  When 
off  duly  he  was  the  best  entertainer  in 
camp,  with  his  ukelele  solos  and  his 
stock  of  natural  comedy.  We'll  all  be 
glad  to  get  him  back  again." 

Yes,  Luke   Is   a  Regular  Actor. 

"How  about  the  four-footed  member 
ni  your  company — you  must  pay  him 
an  enormous  salary  to  make  him  such 
a    willing  worker." 

"My  dog!  Oh,  he's  a  true  artist  and 
wor'-s  for  pure  love  of  his  art." 

"What  part  of  his  art  does  he  love 
best?" 

"Biting  Al  St.  John  and  'Buster' 
Keaton." 

"Do  you  have  any  trouble  teaching 
him  his   share  of  the  business?" 

"Very  little.  The  only  thing  is  to  pre- 
vent him  from  overdoing  it.  Both  boys 
wear  stout  leather  union  suits  when 
there  is  to  be  a  mix-up  with  the  dog, 
and  the  instant  they  start  to  run  he 
darts  after  them  without  being  told. 
In  the  picture  where  he  jumps  off  the 
pier   we   didn't  bother   about   rehearsing 


him.  It  was  a  thirty-foot  drop,  but  the 
instant  one  of  the  actors  jumped  he  was 
right  after  him.  It  must  have  hurt  when 
the  dog  struck  the  water,  but  he  was 
always  game  for  the  next  jump." 

"That  must  have  been  a  difficult  scene 
to  photograph,"  remarked  Publicity 
Promoter  Peter  Smith. 

Is  Careful  About  Risks. 

"Well,"  explained  the  comedian,  "it 
took  us  two  days  to  get  the  camera 
rigged  so  that  we  could  shoot  the  jumps, 
and  you  know  how  many  minutes  the 
scene  lasts.  One  reason  why  it  takes 
so  much  time  and  expense  is  because  we 
are  obliged  to  guard  against  accident. 
We  cannot  afford  to  take  any  unneces- 
sary chances  of  the  actors  getting  hurt. 
There  is  enough  risk  that  cannot  be 
avoided,  as  it  is." 

The  next  question  asked  the  comedian 
sounded  like  an  attempt  to  pry  into  his 
private  affairs : 

"Do  you  mind  telling,  Mr.  Arbuckle, 
how  you  made  'Love'?" 

The  expected  blush  did  not  appear  on 
the  face  of  the  man  who  has  shown 
how  Bill  Hart  woos  a  maiden  when  he 
burlesqued  him  in  "The  Sheriff." 

"You  mean  my  new  picture? — some 
subject,  isn't  it?" 

"To  tell  in  two  reels ! — it  certainly  is. 
You're  the  hero,  of  course?" 
Admits    He    Is   There   With   Strong   Arm 
Stuff. 

"Oh,  yes !  I  may  not  be  as  handsome 
as  some  of  the  other  screen  lady-killers, 
but  I  can  be  just  as  brave  and  hold  the 
heroine  in  my  arms  just  as  long  as  the 
best  of  them." 

"What  kind  of  a  hero  are  you?  A 
cowboy  hero?" 

"No,  a  farmhand  hero  who  is  in  love 
with  the  farmer's  daughter  on  the  next 
farm.  I  have  a  rival,  a  rich  young  chap 
played  by  Al  St.  John,  and  he  almost 
beats  me  to  it  in  the  tying  of  the  wed- 
ding knot.  But  true  love  conquers  in 
screen  comedies — when  the  hero  writes 
his  own  scenario — and  I  put  one  over 
on  the  wealthy  youth  by  a  trick,  and 
marry  the  bride  five  minutes  before  he 
expects  to  make  her  his  own  wife.  I'll 
not  explain  how  the  trick  is  worked, 
but  it  contains  a  lightning  change  act 
that  I'm  rather  proud  of." 

"One  more  personal  question,  Mr.  Ar- 
buckle. Has  your  past  experience  made 
you  competent  to  do  justice  to  the  sub- 
ject? In  other  words,  what  do  you 
know  about  making  love?" 

"Everything.  I've  been  making  it  all 
my  life." 


Campbell  Completes  Animal  Comedy. 

William  S.  Campbell,  having  completed 
the  editing  and  titling  of  his  first  animal 
comedy,  made  at  Universal  City,  is  now 
working  on  his  second  two-reel  produc- 
tion. The  title  for  the  second  comedy 
has  not  been  decided  upon  to  date,  but, 
like  the  first,  it  will  feature  Harry  Burns 
and  Dorothy  Vernon,  and  a  good  per- 
centage of  the  large  Universal  zoo  will 
be  in  support  of  the  leading  players.  Mr. 
Campbell  has  given  his  first  effort  the 
title,  "Loose  Lions  and  Fast  Husbands." 


1320 


THE     MOVING     PICTURE    WORLD 


March  8.  1919 


agjoMaailgMfflBii^  JaMiDlg  fg 


Rambles    Round  Filmtown 


With  WALTER  K.  HILL. 


gigfigfiinigjeifigf^ 


Shirk    and    Pat    Debut 
1  As    Motor    Fiends. 


A, 


The   Rambler. 


HULL  SHIRK 
and  his  first  as- 
'  sistant  on  the 
West  Coast,  Patrick 
Kearney  (recently  from 
Manhattan)  have  each 
become  the  owners  of 
automobiles.  Shirk  has 
a  five-passenger  and 
Kearney  one  that  will 
hold  two.  Both  are 
learning  the  gentle  art  of  driving  with 
the  usual  difficulties  that  beset  the  em- 
bryo motorists. 

While  Mr.  and  Mrs.  Kearney  were  at- 
tempting to  place  their  car  in  its  stall 
the  other  evening,  Pat  alighted  to  fix 
something,  and  the  machine  self-started. 
The  rear  end  of  the  garage  gave  way 
or  Mr.  Kearney  would  have  been  pene- 
trated by  his  own  car.  He  escaped 
with  only  a  damaged  garage. 

Stalling  in  the  midst  of  traffic  is  an- 
other of  Pat's  most  popular  forms  of 
amusement,  and  he  has  already  written 
several  amendments  to  the  Los  Angeles 
traffic  laws  which  he  will  submit  short- 
ly. Among  them  is  one  which  insists 
that  at  least  ten  feet  be  required  be- 
tween all  cars,  or  other  vehicles,  at  all 
times,  and  that  traffic  policemen  be 
equipped  with  megaphones  and  sema- 
phores. 

Mr.  Shirk  has  had  his  chief  difficul- 
ties with  his  garage,  which  he  avers  has 
contracting  qualities.  That  is,  it  shrinks 
each  time  he  wishes  to  remove  or  re- 
place his  car.  A.  Hull  is  thinking  of 
renting  a  square  block  and  attaching  a 
movable  garage  to  a  derrick  so  that  it 
may  be  hoisted  and  dropped  over  the 
car  at  any  particular  spot  where  he  may 
bring  his   motor   to   a   stop. 

"What  an  ideal  world  this  would  be," 
sighed  the  two  new  motorists,  in  unison, 
"if  only  there  were  no  other  motors 
or  wagons  and  no  pedestrians  or  street 
cars  on  the  roads.  But,  then,  we'd  prob- 
ably bump  into  each  other — so  what's 
the  use?" 

— w  s-s — 
"Never      shake      your      head      or      your 
friends,"    says    Dr.    Arthur    Oliver.      "Some 
day  you   may  have  need  of  them." 
— w  S  S — 
Copy  submitted  by  a  press  agent  well 
stocked    with    words    was    going    under 
the    editorial    pencil. 

"Kill  that  flowery  language"  was  the 
instructions. 

And  the  caption  ? 

Killed.     Omit   Flowers. 
— w  s  s — 
"Whom   the   Gods   Would   Destroy,"    says 
Harry  Reichonbach,   "they   first   put  in   the 
picture  business." 

— w  s  s — 
We  learn  from  Fox  publicity  that  a 
certain  picture  showman  uses  different 
colored  globes  in  his  lighting  display- 
red  for  Farnum,  green  for  Miss  Nesbit, 
blue  for  Miss  Brockwell  and  so  on. 

For  Theda  Bara  white  might  be  sug- 
gested. 


Beulah  Livingstone  Sponsors  This. 

Norma  Talmadge,  at  work  on  a  pic- 
ture founded  on  Eugene  Walters'  play, 
"Nancy  Lee,"  suggested  the  other  day 
that  the  now  prevalent  "shimmy-shibable" 
dance  form  a  part  of  a  gay  scene  in  an 
artist's  studio.  Several  extras  were  en- 
gaged to  help  make  the  party  lively,  and 
Director  Robert  Leonard  started  to  re- 
hearse them. 

After  he  paired  off  the  partners,  he 
called  out:  "Everybody  shimmy  shake!" 
and  everybody  did — with  one  exception.  A 
tall,  stately  blonde  young  woman  decided 
to   give   Mr.   Leonard  a   piece   of  her   mind. 

"It's  too  bad  directors  have  to  resort 
to  such  language!"  she  said,  with  a  look  of 
scornful  contempt  and  walked  out  of  the 
studio. 

— w  s  s — 

Charles  Wisner  Barrell,  formerly  just 
a  press  agent,  is  now  moving  picture 
manager  for  the  Western  Electric  Co., 
an  industrial  firm  that  delights  in  cir- 
culating industrial  photoplays. 
— w  s  s — 

If  this  passes  under  your  eye  drop 
everything  and  turn  to  the  story  on  the 
defeat  of  the  bill  for  Sunday  opening  in 
Indiana.  Read  down  from  the  subhead 
"One  Senator's  Brilliant  Wit."  Then  turn 
back  to  this  space-killing  and  note  the 
difference. 

— w  s  S — 

The  Kalem  library,  recently-purchased 
by  another  producing  company,  reads 
like  the  route  list  of  the  Dramatic  Mir- 
ror fifteen  years  ago.  And  those  were 
the  days  of  good  plays,  too. 
— w  s  s— - 

Albany  parson  declares  that  movies 
"destroy  the  rest  and  quiet  of  many  per- 
sons." 

"Many  persons,"  as  a  matter  of  annoy- 
ance, seem  to  go  to  the  movies  for  the 
very  purpose   of   rest  and   quiet. 

Some   Even   Sleep  Out  Loud. 


Two   or   the    Four   Go    A-Wheeling. 

Charles. — "Are  you  fond  of  motoring?" 
Douglas. — "There's  nothing  like  it." 
Charles. — "What  if  we  break  down?" 
Douglas. — "There's   nothing   like   it." 
CAnd    they   get   money  for   that   stuff!) 


Psychology   and    Somerville 

Are    the    Hand-in-Hand    Kids. 

RAMBLED  into  Roy  Somerville  last 
week.  He  had  just  bobbed  up  after 
one  of  his  disappearances  from 
Broadway,  from  whence  he  always  returns 
with  a  bundle  of  manuscript  under  his 
arm.  This  time  it's  the  aftermath  of  the 
Peace  Conference. 

"It's  a  human  story,"  he  held  forth  de- 
fiantly, "human  characters  doing  human 
things  in  a  human  way,  regardless  of  pure 
physical  action — although  there  is  plenty 
of  that  where  it  logically  belongs. 

"Of  course,  that's  going  to  make  it 
harder  to  sell,  for  the  average  producer, 
or  his  satellites,  haven't  the  faintest  idea 
of  the  grip  of  psychological  action — soul- 
action  as  it  were — the  action  which  makes 
each  one  in  the  audience  live  through  the 
emotions  of  the  characters,  rather  than 
getting  an  eyeful  of  a  lot  of  stagey 
strangers  flitting  madly  through  the 
scenes,  and  exciting  only  casual  interest. 
"I  am  not  spouting  anything  new  to 
drama,  literature  or  even  that  stepchild 
of  them  both,  the  newspapers.  They  went 
through  the  same  evolution  that  pictures 
are  going  through  today — retarded  by  in- 
competents who  thought  the  masses  could 
only  understand  physical  action.  I  mind 
the  time  when  O.  Henry's  stories  wouldn't 
sell  because  they  lacked  plot  and  action. 

"I'm  glad  that's  off  my  chest,"  Roy  can- 
eluded.  "Let  the  evolutoin  go  on.  Th( 
motion  picture  is  a  healthy  infant  and 
will  survive  despite  the  'studio  cooties' — 
it  hasn't  scratched  yet." 
— w  s  s — 
The  Chaplin  revival  at  the  Rialto  is 
shaking  the   house,  literally. 

An  extra  squad  of  night  workers  has 

been  put  on  to  tighten  all  the  seat  bolts. 

Mopping    Up? 

— w  s  s — 

"Kindly     inform,"    beseeches     Freddie 

Schader,  "if  you  would  call  the  Gaumont 

special  of  about  150  feet  of  the  returning 

169th  Regiment  a  colored  supplement?" 

It  shall  remain  a  dark  secret,  Freddie. 

— w  s  s — 
Doris  Kenyon's  forthcoming  starring 
medium,  titled  "Twilight,"  was  appropri- 
ately enough  shown  to  the  reviewers  the 
other  evening  at  4  o'clock.  Theodore 
Deitrich  is  a  consistent  exponent  of  fit- 
ness. 

— w  s  s — 
Bill  Rudolph  protests  that  he  has  no 
time  to  devote  to  eating  lunch.  Held 
down  and  compelled  to  attend  the  in- 
ner man— he  ordered  a  hunk  of  cus- 
tard pie  and  a  drink  of  bourbon  with 
a  piece  of  ice  in  the  glass. 
— w  s  s — 

Kentucky   Exhibitor   Holds    Out  Feature. 

Out  in  the  tall  timber  of  Eastern  Ken- 
tucky J.  F.  Brett,  manager  of  a  distribut- 
ing branch  at  Cincinnati,  has  a  very 
staunch  exhibitor  friend.  Mr.  Brett  was 
extremely  flattered  to  receive  a  letter  from 
the  showman  which  read  about  like  this: 

"Shake!  I  sure  was  glad  you  were  on 
the  job.  The  Perry  Theatre  is  yours  with 
all  its  contents.  But  that  don't  go  at 
home;  especially  the  New  Year's  gift  the 
wife  presented  me  with.  It's  a  boy,  weighs 
8%    lbs.  and  looks  like  a  blacksmith. 

With  which  the  exuberant  showman  or- 
dered six  reels  of  film  to  be  sent  by  parcel 
post   to   Quicksand,   Ky.,   quick. 
— w  s  s — 

Scenarios  for  use  of  Tom  Mix  will  be 
made  from  incidents  in  the  Fox  star's 
life. 

Now  let's  have  scenanos  based  on  the 
lives  of  some  of  our  film  magnates. 
— w  s  s — 
This    Week's   Best    Hunch. 

Despite  the  impending;  drouth  you'll 
find  this  a  great  life — providing  you  live 
through    it. 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1321 


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Saturday,  March  8,  1919 


The    World    Is    Twelve    Years    Old. 

WITH    the   publication   of   the   present   issue   MOV- 
ING Picture  World  completes  its  twelfth  year. 
To  its  friends  old  and  new  it  extends  greetings. 
For  their  support  in  the  past  it  record-,  its  thanks. 

It  is  customary  on  these  occasions  to  look  backward, 
to  review  the  struggles — and  the  triumphs — of  the  indus- 
try in  the  progress  of  which  we  all  arc  so  vitally  inter- 
ested. It  is  the  natural  thing  in  speaking  of  these  strug- 
gles to  recall  that  the  founder  of  this  journal  had  his 
share  of  them  along  with  his  confreres  in  other  divisions 
of  the  trade.  Hut  he  faced  his  difficulties  and  sur- 
mounted them,  impcrturbably.  just  as  he  accepted  suc- 
cess when  it  came  to  him.  He  was  calmly  confident  of 
the  future  nt  the  motion  picture — and  events  have  proved 
his  faith  securely  based. 

Today  the  Moving  Picture  World  is  looking  ahead. 
Immediately  behind  us  is  what  in  many  respects  has  been 
the  hardest  year.     The  elasticity  of  the  industry  has  been 


strained,  but  not  to  the  breaking  [joint.  The  predictions 
of  disaster  so  freely  heard  last  fall  did  not  materialize. 
Sails  were  trimmed  to  meet  gales.  Who  shall  say  we  are 
not  all  the  better  for  the  experience,  poorer  perhaps  in 
practically  all  cases,  but  wiser  and  saner  and  with  a 
keener  understanding  of  the  limitations  of  the  commercial 
side  of  motion  picture  making  and  exploitation? 

So  we  are  looking  ahead.  In  the  better  days  that  are 
now  upon  us  and  in  the  still  better  days  to  come — in 
the  creation  of  liner  productions ;  in  the  improvement 
of  distribution  methods ;  in  the  enlargement  of  the  list 
of  splendid  theatres  of  varying  capacity  ;  in  the  promotion 
of  the  benefits  of  organization;  in  the  extension  of  the 
clientele  of  the  motion  picture  and  in  the  dissemination 
of  knowledge  of  high-class  showmanship — the  Moving 
Picture  World  is  going  to  try  to  do  a  man's  part. 

Brady  Is  Back  on  the  Job 

WILLIAM  A.  BRxYDY'S  reconsideration  of  his 
determination  to  quit  the  presidency  of  the 
National  Association  of  the  Motion  Picture 
Industry  will  be  occasion  for  gratification  on  the  part 
of  the  members  of  the  organization.  The  action  means 
that  until  June  2  the  belligerent  executive  will  continue 
to  guide  the  destinies  of  the  body,  just  as  he  has 
since  its  formation.  So  far  Mr.  Brady  has  been  the 
only  one  among  the  film  men  on  whom  all  could  agree — 
and  that  is  an  honor  which  even  a  hardened  amusement 
man  cannot- overlook  or  ignore.  There  is  work  for  the 
president  of  the  National  Association  to  do  right  now. 
what  with  all  the  ambitious  legislators  and  reformers 
looking  for  trouble  or  for  opportunities  to  make  trouble. 
And  Brady  is  a  man  who,  while  perhaps  he  may  not  ex- 
actly hate  peace,  at  the  same  time  has  on  occasions  shown 
a  disposition  to  meet  on  his  own  ground  the  man  who 
stands  in  his  way  or  in  that  of  his  friends.  Yerv  likely 
some  of  these  same  friends  will  say  things  calculated  to 
please  the  association's  president  at  the  dinner  they  are 
giving  him  February  27.     More  power  to  him. 

Mr.  Miller  Should  Mention  Names. 

UP  in  Albany  a  clergyman,  the  Rev.  O.  R.  Miller, 
spokesman  for  the  New  York  Civic  League,  is  re- 
ported to  have  made  remarks  detrimental  to  the 
general  character  of  Sunday  pictures.  He  has  done  more 
than  that — he  has  intimated  that  for  purposes  of  affecting 
legislation  the  "movie  trust"  has  oodles  of  coin,  that, 
in  fact,  "the  motion  picture  people  are  pouring  out  money 
like  water."  There  are  many  picture  men  who  will  be 
more  inclined  to  smile  at  the  statement  of  the  clergyman 
than  they  will  be  to  wax  indignant.  The  implied  com- 
pliment will  not  be  lost  on  them — that  even  a  minister 
could  be  induced  to  believe  any  sum  of  money,  great  or 
small,  could  be  raised  by  motion  picture  men  for  pur- 
poses of  affecting  legislation.  The  history  of  the  trade  is 
against  the  assumption.  The  history  of  the  trade  strongh 
bears  out  the  statement  that  the  motion  picture  indus- 
try has  not  one  cent  for  tribute — for  anybody,  for  anv- 
thing.  Perhaps  if  there  had  been  a  "treasury"  to 
which  professional  lobbyists  might  annex  themselves 
there  would  have  been  less  work  fighting  in  their  ad- 
vanced stages  measures  designed  to  embarrass  and 
handicap  the  industry. 

The  Gordon   Moving  Backward. 

THE   decision   of   the   management   of   the    Gordon 
Theatre  of  Rochester,  N.  Y.,  to  reopen  at  five  and 
ten  cent  prices  will  furnish  matter   for  regret  to 
a  host  of  motion   picture  managers.      Tt   will   be  looked 
upon   as   a   step   backward,   to  the   days   of   a   half-dozen 


1322 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


years  ago.  To  get  picture  theatres  out  of  the  nickel  and 
dime  categories  required  years  of  effort,  of  missionary 
work,  on  the  part  of  the  venturesome,  progressive  men 
in  all  communities.  It  was  a  battle  not  of  months  but 
of  years.  The  Gordon  has  ranked  as  one  of  the  finest 
houses  in  the  Empire  State — and  for  that  reason  the 
retrogression  is  all  the  more  to  be  regretted.  Probably 
Mr.  Gerling,  who  will  direct  the  Gordon  under  its  new 
policy,  will  have  scant  patience  with  those  who  unac- 
quainted with  the  conditions  he  is  facing  attempt  to 
generalize  on  the  situation.  The  fact  that  he  says  he  will 
book  shows  that  will  compare  favorably  with  anything 
else  in  town  will  serve  to  add  to  the  interest  with  which 
showmen  all  over  will  follow  the  action  of  the  Rochester 
manager. 


Pennsylvanians  Go  After  Old  Man  Blue  Law. 

MOTION  PICTURE  men  of  the  Keystone  State 
are  going  after  the  scalp  of  Old  Man  Blue 
Law.  A  wise  old  chap  was  this  fellow  in  his 
day  and  generation,  but  these  were  many  yesterdays 
ago.  He  flourished  in  the  times  of  the  rum  drinkers, 
the  hard  rum  drinkers.  These  are  the  days  of  the  high 
cost  of  rum — when  it  is  available — and  of  approaching 
prohibition.  If  we  are  to  say  good-bye  to  drinking — 
you  notice  we  say  if  we  are — then  indeed  are  the 
times  propitious  for  the  final  putting  to  sleep  of  Old 
Man  Blue  Law.  The  Pennsylvanians  have  named  a 
strong  committee  to  administer  the  anesthetic,  with 
Jules  Mastbaum  and  Judge  O'Donnell  at  the  head. 

Mr.  Mastbaum  is  to  be  commended  for  his  state- 
ment that  the  fight  must  be  conducted  upon  a  fair 
basis,  with  consideration  for  the  ministers  who  would 
be  sure  to  oppose  the  committee.  Also  he  wisely  sug- 
gests that  the  campaign  should  be  made  along  educa- 
tional lines,  bearing  in  mind  that  many  valuable  les- 
sons teaching  a  moral  may  be  inculcated  through  the 
medium  of  the  screen  as  well  as  spoken  from  the 
pulpit. 


Does  Your  Daily  Paper  Give  You  a  Square  Deal? 

HE  said :  "Not  a  moving  picture  theatre  in  Amer- 
ica, in  a  city  where  there  is  a  legitimate  theatre, 
is  getting  its  rightful  share  of  publicity  from  the 
newspapers."  H.  M.  Thomas,  manager  of  the  Omaha 
Rialto,  was  speaking — and  he  immediately  began  to  act. 
He  wrote  a  letter  to  every  newspaper  in  Omaha  giving 
the  details  of  the  advertising  and  "readers"  in  the  amuse- 
ment section  of  their  papers ;  gave  cold  figures  to  sub- 
stantiate his  facts ;  measured  the  lines  of  advertising  the 
legitimate  theatres  gave  the  papers  and  set  against  those 
figures  the  vastly  greater  number  of  lines  the  picture 
theatres  used. 

Then  Mr.  Thomas  measured  the  great  amount  of 
"readers"  devoted  to  legitimate  theatres — meaning  dra- 
matic, vaudeville  and  burlesque — and  called  attention  to 
the  pitiful  amount  of  "reader"  space  the  picture  theatres 
received.  He  presented  logic,  wrote  diplomatically,  was 
forceful  and  convincing  in  his  presentation  of  facts — 
even  to  showing  in  comparative  estimates  how  vastly 
more  people  were  interested  in  pictures  than  they  were 
in  legitimate  shows  by  proving  that  four  times  as  many 
residents  of  Omaha  are  interested  in  pictures  than  other 
shows.  Mr.  Thomas  won  his  case.  The  Omaha  papers 
are  giving  the  picture  showman  a  square  deal.  Is  there 
a  thought  presented  here  for  picture  showmen  in  other 
cities,  both  large  and  small  ? 


Cheerfulness  Is  Still  on  the  Boom. 

STILL  more  cause  for  cheerfulness !  Improved  tech- 
nic  in  adapting  stage  plays  to  the  screen  is  accom- 
panied by  a  still  greater  improvement  in  the  writing 
and  editing  of  the  reviews  that  now  grace,  and  not  dis- 
grace, the  pages  of  certain  trade  papers  published  in 
New  York.  The  men  who  manage  the  picture  theatres 
in  the  United  States  have  no  wild  craving  for  highbrow 
criticism  or  for-  reviews  that  must  be  read  with  a  dic- 
tionary in  the  left  hand. 

But  all  can  understand  plain,  straightforward  English. 
They  are  engaged  in  a  serious  business,  and  a  fine  dis- 
regard for  the  simplest  rules  of  grammar  and  composi- 
tion, while  it  often  provoked  an  amused  smile,  was  reallv 
no  part  of  a  complete  service  section's  service.  The 
enlargement  of  another  trade  paper  and  the  admitting 
of  paid  advertising  to  its  columns  marks  the  disappear- 
ance of  a  free  and  easy  style  of  reviewing  that  treated 
all  classes  of  subjects  with  scant  courtesy  and  made 
them  the  object  of  a  labored  and  tiresome  attempt  to 
be  funny. 

Having  seen  and  corrected  their  errors,  both  papers 
are  to  be  congratulated  for  thus  acknowledging  their 
mistakes  and  for  evincing  a  desire  to  treat  the  moving 
picture  industry  with  the  respect  it  deserves. 

Better  Go  Slowly. 

THE  reported  intention  of  the  censorship  committee 
of  the  National  Association  to  stop  delivery  of  film 
in  those  commonwealths  adopting  censorship  legis- 
lation at  this  year's  session  of  the  legislatures  creates 
a  serious  situation.  Drastic  is  a  word  too  tender  in  its 
general  application  to  be  used  in  describing  the  action. 
The  fact  that  the  association  represents  95  per  cent,  of 
the  manufacturers  in  the  industry  does  not  lessen  the 
degree  of  the  blunder — for  blunder  it  is — nor  does  it 
tend  to  palliate  it.  The  committee  is  putting  itself  on 
the  same  level  with  those  legislators  who  would  tax  parts 
of  an  industry  out  of  existence — with  this  exception : 
That  in  case  any  state  should  declare  for  censorship  the 
committee  would  put  out  of  business  all  of  the  theatres 
in  that  commonwealth.  It's  bad  stuff,  any  way  you  look 
at  it.  The  exhibitors  in  the  affected  states  have  a  right 
to  look  to  the  association  if  not  for  protection  at  least 
not  for  action  that  will  destroy  them. 

We  commend  to  the  attention  of  President  Brady  and 
his  fellow-directors  the  problems  presented  by  the  action 
of  the  censorship  committee.  There  is  work  to  be  done, 
and  quickly.  Censorship  is  an  evil,  but  conceivably  it  is 
not  the  greatest  that  may  be  perpetrated. 

And  the  Good  Work  Goes  On. 

STILL  come  the  reports  of  new  theatres  building 
and  projected.  The  Chicago  United  Theatres  an- 
nounces a  combination  picture  house  and  store 
structure  costing  three  quarters  of  a  million  and  seat- 
ing 2,850  persons.  As  work  will  be  started  at  once  it 
means  employment  for  many  men — and  this  by  no 
means  is  not  the  least  important  phase  of  the  unques- 
tioned spurt  in  theatre  building. 

W.  P.  Clement,  who  will  be  the  managing  director 
of  the  enterprise,  will  visit  the  larger  houses  in  search 
of  what  is  latest  and  best  in  modern  construction.  As 
his  journey  will  occupy  the  better  part  of  two  months 
we  may  take  it  for  granted  that  Chicagoans  may  look 
forward  to  a  picture  palace  that  will  rank  with  the 
best  anywhere  in  the  world. 

And  down  in  Texas  the  boom  in  theatre  building 
continues,  with  the  drouth  broken  and  rain  falling,  and 
the  oil  still  flowing-. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1323 


BUYS  RIGHTS  TO  JACK  LONDON   STORIES 

Shurtleff  Closes  Deal  at  San  Francisco  with 
London  Estate  to  Screen  Noted  Author's  Works 


FOLLOWING  negotiations  that  ex- 
tended through  the  first  two  weeks 
in  February,  a  deal  has  been  con- 
summated at  San  Francisco  whereby 
C.  E.  Shurtleff,  formerly  sales  manager 
for  Select  Pictures  and  Hodkinson 
Service,  and  also  well  known  through 
other  affiliations  in  the  film  business, 
has  purchased  the  exclusive  rights  for 
a  period  of  five  years  to  produce  a  film 
from  the  works  of  the  late  Jack  Lon- 
don. 

The  completed  arrangements  are 
highly  satisfactory  to  both  Mr.  Shurt- 
leff and  the  London  estate,  and  work  on 
the  first  of  the  productions  will  be  com- 
menced at  an  early  date.  Tentative 
plans  have  already  been  made  for  the 
formation  of  the  Jack  London  Pictures 
Corporation,  and  it  will  be  the  aim  to 
produce  moving  pictures  to  measure  up 
to  the  high  standard  set  by  this  author 
in  the  field  of  literature.  The  prelim- 
inary negotiations  were  carried  on  at 
the  London  ranch  at  Glenn  Ellen,  where 
the  widow,  Mrs.  Charmion  London,  re- 
sides. 

Gives  Use  of  London's  Data. 
Mrs.  London  has  offered  all  possible 
assistance  toward  making  the  forthcom- 
ing productions  true  to  the  originals 
and  a  monument  to  the  genius  of  the 
novelist.  The  freedom  of  the  London 
ranch   and   home,  where  many  of  Jack 


London's  later  works  were  written,  will 
be  given  the  producers,  as  well  as  the 
use  of  his  large  library,  data,  notes  and 
other  material  that  may  be  of  value  in 
the  preparation  of  scenarios.  Not  a 
few  of  the  pictures  will  be  made  on  the 
ground  described  by  the  author,  and  it 
will  be  possible  in  many  cases  to  locate 
the  characters  who  figured  prominently 
in  his  works.  The  Alaskan  stories, 
which  won  him  early  fame,  will  be  pro- 
duced with  fidelity,  it  being  the  plan  to 
send  a  company  to  the  Far  North  in 
order  to  get  the  proper  atmosphere. 

To    Make    Four    Pictures    a    Year. 

Mr.  Shurtleff  states  that  not  more 
than  four  pictures  a  year  will  be  pro- 
duced, the  number  to  be  kept  low  in 
order  that  each  one  may  be  made  care- 
fully. They  will  be  offered  to  exhibitors 
as  special  releases  and  will  be  adver- 
tised  on   a   large   scale. 

Out  of  a  total  of  about  fifty  novels 
and  short  stories  written  by  the  gifted 
author,  in  the  neighborhood  of  twenty 
have  been  selected  for  screen  use. 
Plans  are  already  being  considered  for 
the  production  of  "The  Call  of  the 
Wild."  The  "Sea  Wolf"  is  to  be  filmed 
again,  and  it  is  Mrs.  London's  wish  that 
Hobart  Bosworth  again  play  the  title 
role  if  arrangements  to  this  end  can  be 
made. 


on  the  following  afternoon.  Mr.  Neilsen 
is  general  manager  of  the  Mickey  Film 
Corporation  of  Chicago,  handling  for 
Illinois  the  W.  H.  Productions.  It  was 
in  connection  with  this  particular  state 
rights  proposition  that  Mr.  Neilsen  made 
his  flying  trip.  Eight  prints  of  "Mickey" 
have  been  working  in  the  Illinois  terri- 
tory, all  of  them  being  booked  solid.  To 
accommodate  the  insistent  calls  for 
additional  bookings  Mr.  Neilsen  decided 
to  order  two  more.  It  was  a  hustle  to 
get  them  out,  but  the  Chicagoan  carried 
back  with   him  his  extra  pair  of  prints. 


Rocky     Mountain     Elects. 

The  Rocky  Mountain  Screen  Club, 
with  its  headquarters  at  Denver,  has 
elected  officers  for  the  ensuing  year  and 
is  planning  great  things  for  the  future. 
The  Club  is  making  plans  for  a  Film 
Exchange  Building  large  enough  for 
all  the  Denver  exchanges,  with  club 
rooms,  lunch  rooms  and  many  other 
modern  comforts. 

At  a  recent  meeting  H.  T.  Nolan  was 
re-elected  president  of  the  club;  H. 
Bradley  Fish,  secretary  and  treasurer; 
H.  E.  Huffman,  vice-president;  George 
A.  Brown,  corresponding  secretary.  The 
directors  elected  were :  H.  E.  Huffman, 
H.  T.  Nolan,  J.  H.  Ashby,  A.  G.  Edwards, 
H.  Bradley  Fish,  J.  E.  Thompson,  F.  B. 
Culp,  Ward  Scott  as  resident  directors ; 
Frank  Kelly,  Salida ;  Gene  Sherman,  Al- 
buquerque; A.  R.  Anderson,  Rawlins; 
R.  J.  Morrison,  Aspen,  as  resident  di- 
rectors. 


Personal  and  Otherwise 

ON  February  24  the  unusual  sight 
of  picture  actors  working  at 
Forty-sixth  street  and  Broadway 
attracted  an  audience  of  several  thou- 
sand and  stopped  traffic  on  that  in- 
tensely busy  thoroughfare.  Frank  Dono- 
van, the  director,  had  obtained  permis- 
sion to  use  the  Knights  of  Columbus  hut, 
in  the  center  of  Longacre  Square,  a  Mrs. 
Murphy's  Boarding  House,  for  his  latest 
comedy,  "The  Romance  of  a  Mop  Artist," 
featuring  Gertrude  Selby  as  the  "artist," 
with  Rica  Allen  assisting.  Jack  Brown, 
perched  on  a  high  platform,  officiated 
at  the  camera ;  while  Danny  Hughes  was 
the  busiest  man  in  New  York  doing  what 
he  could  to  keep  people  out  of  range. 

*  *    * 

James  Morrison,  the  film  juvenile,  who 
for  eight  months  was  in  the  Officers' 
Training  Camp  at  Camp  Gordon,  Georgia, 
and  until  the  armistice  was  declared,  is 
back  in  pictures.  He  has  just  finished 
work  in  a  production  for  Vitagraph  and 
is  considering  several  propositions. 

*  *    * 

George  Smith,  London  representative 
of  Vitagraph,  will  visit  America  during 
the  latter  part  of  March. 

*  *    * 

W.  A.  Northam,  of  London,  England, 
is  now  in  America.  He  attended  the 
convention  of  New  York  State  Ex- 
hibitors  at   Syracuse. 


dustry.  This  organization  has  been 
formed  to  promote  business  relations 
between  France  and  the  United  States, 
and  is  expected  to  have  an  important 
and  valuable  influence  in  the  retention 
of  the  cordial  friendship  which  exists 
between  these  two  great  countries. 


Neilsen    Has   a   Busy   Day. 

F.  O.  Neilsen,  of  Chicago,  arrived  in 
New  York  at  9:40  in  the  morning  Feb- 
ruary 25  and  departed  for  home  at  2  :45 


Wilson  a  Bee  Hive  Exchange  Manager. 

George  W.  Wilson  has  assumed  the 
managerial  position  at  the  Indianapolis 
Bee  Hive  exchange.  Mr.  Wilson  needs 
no  introduction  to  the  trade.  He  is 
known  throughout  the  central  states  to 
almost  every  showman,  having  been 
with  Paramount  for  more  than  six  years 
and  late  of  the  Film  Clearing  House. 

The  acquisition  of  Mr.  Wilson  to  the 
staff  is  but  another  step  in  the  plans  of 
R.  C.  Cropper,  general  manager  of  the 
Bee  Hive  exchanges,  for  improvement 
and  expansion. 


Brunet    Honored    by    Franco -Americans. 

Paul  Brunet,  vice-president  and  general 
manager  of  Pathe  Exchange,  Inc.,  has 
been  honored  by  an  appointment  as  one 
of  the  board  of  governors  of  the  Franco- 
American   Board  of   Commerce  and  In- 


APPROVES    PLANS    FOR    $300,000    HOUSE 

Levy  of  Fort  Worth  Increases  Land  Holdings — Many 
Houses   Planned   in   West   Texas — Drouth   Broken 

MANY  a  Texas  architect  is  wiping 
the  dust  off  blue  prints  stored 
away  since  the  beginning  of  the 
war  and  is  getting  busy  drafting  plans 
for  modern  picture  playhouses  which  are 
springing  up  in  all  sections  of  the  Lone 
Star  State. 

Pierre  C.  Levy,  of  Fort  Worth,  has 
announced  the  approval  of  plans  for  his 
proposed  $300,000  moving  picture  show 
building  in  his  home  city.  During  Feb- 
ruary he  increased  his  property  pur- 
chase for  the  theatre  site.  The  play- 
house will  now  run  completely  through 
the  block  between  Ninth  and  Tenth 
streets,  facing  on  Main  and  backing  on 
Houston  street.  The  property  in  the 
rear,  where  the  auditorium  will  be  built, 
is  almost  twice  the  breadth  of  the  lobby 
frontage.  This  will  insure  the  construc- 
tion of  one  of  the  greatest  moving  pic- 
ture houses  in  the  South,  it  is  declared. 
Then  there  is  the  oil  fields  theatre 
boom.  A  railroad  embargo  slapped  down 
on  the  oil  field  districts  has  been  raised, 


and  building  material  long  delayed  is 
pouring  into  Wichita  Falls,  Burkburnett 
and  the  ranger  district. 

Bob  Moore,  of  Verno,  is  building  a 
theatre  at  Burkburnett.  J.  L.  Olive, 
formerly  of  the  Sugg  Theatre,  Chicka- 
shaw,  Okla.,  is  building  a  house  at 
Ranger.  At  Rotan  the  Rotan  Amuse- 
ment Company  is  almost  ready  to  open 
the  doors  of  a  $50,000  playhouse. 

Mike  Siegel,  old-time  movie  man,  who 
formerly  lived  at  Quanah,  is  opening  an 
oil  field  house  at  Baird,  Texas.  It  is 
one  of  the  most  modern  of  the  smaller 
theatres  in  Texas.  Mr.  Siegel  was  in 
Dallas  in  the  middle  of  February  buy- 
ing Motiograph  machines,  a  pipe  organ 
and  other  accessories.  Possibly  a  score 
of  new  moving  picture  houses  are  now 
being  planned  in  Texas  towns.  Most  of 
them  are  in  the  west  Texas  district, 
recently  regarded  as  poor  territory 
owing  to  the  protracted  drought,  but 
now  a  Golconda  owing  to  spouting  oil 
wells  and  long  delayed  rains. 


1324 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


PLAN    SPECIAL     PICTURES    FOR    ORIENT 

Universal  Will  Pay  Particular  Attention  to  Fans 
Who    Hiss    the    Hero    and    Applaud    Villainy 

THE  Universal  iias  entered  upon  a 
campaign  for  the  moral  uplift  of 
the  Hindus,  the  Japanese  and  the 
Chinese.  This  week  Carl  Laemmle, 
president  of  the  Universal,  accompanied 
by  Thomas  Cochrane,  manager  of  the 
same  company  in  India,  visited  Kansas 
City  and  here  gave  an  interview  to  the 
Moving  Picture  World  representative 
with  regard  to  what  is  proposed  to  be 
done  by  them  in  Universal  City,  Cal.,  this 
season.  While  there,  President  Laemmle 
will  superintend  the  production  of  films 
dealing  with  the  reconstruction  period 
following   the   great    war. 

"All  moving  picture  companies  can 
help  Uncle  Sam  in  this  respect — show- 
ing the  people  how  to  get  back  to  the 
normal  again,"  said  Mr.  Laemmle.  "Pic- 
tures   will   be   made    during   the   coming 


Tom  Cochrane. 

month  dealing  with  those  subjects  in 
which  the  whole  world  is  now  so  much 
interested. 

Universal  Leads   in   Orient. 

"But  in  addition  to  this  the  Universal 
is  taking  upon  itself  to  aid  in  the  moral 
uplift  of  China,  India  and  Japan.  It  may 
be  mentioned  here  that  the  Universal  is 
now  distributing  more  pictures  over 
those  three  countries  than  it  does  in  the 
Uniteil  States.  Hut  they  are  all  Western 
scenes,  Western  settings  and  many  of 
them  are  of  the  distinctly  wild  and  wool- 
ly West  in  which  those  simple  natives 
rejoice." 

Their  attitude  towards  the  hero  and 
the  villain  in  these  plays  set  Mr.  Coch- 
rane to  thinking,  and  he  came  over 
from  India  a  month  ago  to  consult 
with  President  Laemmle  with  regard  to 
a  new  departure  in  the  films  to  be  sent 
to  the  Orient. 

Love    Villain,    Hate    Hero. 

As  an  illustration  of  his  aim — when 
the  wild  West  villain,  or  the  railway 
train  robber  appears  he  is  greeted  with 
cheers,  while  the  real  hero  is  looked 
upon  with  mild  disgust.  And  the  natives 
of   those  three   countries   cannot  under- 


stand why  the  former  gets  the  worst  of 
it  in  the  end  while  the  heroine  is  kissed 
and  married  by  the  hero  who  has  been 
sitting  around  doing  nothing.  It  would 
be  the  other  way  with  them! 

"The  question  being  considered,"  said 
Mr.  Laemmle,  "is  shall  the  Universal 
continue  giving  a  class  of  pictures 
which  is  not  correctly  understood,  or 
shall  it  aid  in  presenting  the  moral  is- 
sues which  are  so  well  comprehended 
in  America?  The  Universal  proposes 
to  do  the  latter." 

May   Make    Special   Films. 

One  thing  which 'Mr.  Cochrane  sug- 
gests is,  the  advisability  of  changing 
from  Western  to  Eastern  scenes,  with 
Hindoo  actors,  Hindoo  costumes,  in  such 
a  manner  as  to  present  these  great 
moral  truths  to  those  people  in  a  way 
they  can  understand.  So  it  is  probable 
that  before  summer  Universal  City  will 
be  thronged  with  actors  appearing  like, 
and  wearing  the  costumes  of,  the  three 
nations    across    the    Pacific. 

New  plays  will  be  written  to  suit  the 
nations  to  which  they  will  be  presented. 
Mr.  Cochrane  will  sail  for  India  March 
16  and  before  that  date  the  matter  will 
be   finally  uccided. 


"Virtuous  Wives"  Breaks 
Record  of  Dallas  Theatre 

ANITA  STEWART'S  return  to  film- 
dom  in  First  National  Exhibitors' 
Circuit  release  of  "Virtuous 
Wives"  resulted  in  a  new  attendance 
record  for  the  Queen  Theatre  of  Dallas. 
The  film  was  shown  for  one  week. 

Officials  of  the  theatre  admit  that  no 
extraordinary  advertising  expense  was 
incurred.  Yet  three  hours  after  the 
ticket  window  opened  traffic  at  Elm  and 
Akard  streets  was  practically  impos- 
sible. Crowds  throughout,  the  day  ex- 
tended into  a  line  half  a  block  down 
Elm  street. 

"Virtuous  Wives,"  according  to  John 
De  Stefano,  manager  of  the  Queen 
Theatre,  broke  all  records  of  six  years 
standing.  Crowds  on  a  recent  Sunday 
were  about  45  per  cent  larger  than  the 
average  attendance.  Monday's  attend- 
ance record  practically  doubled  other 
Monday  crowds.  And  crowds  during 
the  seven  days  the  film  was  presented 
exceeded  not  only  any  other  picture's 
record,  but  any  week's  attendance  rec- 
ord, regardless  of  the  number  of  attrac- 
tions presented. 


Cash  Joins  Universal  Publicity  Staff. 

M.  Lowell  Cash,  for  some  time  photo- 
play editor  of  the  Indianapolis  News,  is 
the  latest  addition  to  the  publicity  forces 
of  the  Universal  Film  Exchange,  Inc. 
Mr.  Cash  arrived  in  New  York  from 
Indianapolis  February  24  and  will  take 
up  his  work  as  publicity  manager  of  the 
Big  U  exchange,  1600  Broadway,  imme- 
diately. 


mond  street.  West,  Toronto.  The  offices 
moved  include  that  of  O.  Elliott,  Provin- 
cial Inspector  of  Theatres;  the  Ontario 
Government  Moving  Picture  Bureau  and 
the  Ontario  Board  of  Moving  Picture 
Censors,  as  well  as  the  officials  respon- 
sible for  the  collection  of  the  amuse- 
ment  tax. 

A  private  theatre  has  been  fitted  up 
for  the  Board  of  Censors.  The  new 
location  of  the  offices  is  much  more 
convenient  for  the  local  exchanges  and 
exhibitors. 


Transfers    Harris    Song    to    Screen. 

B.  S.  Moss  will  present  shortly  a  fea- 
ture photoplay,  "Break  the  News  to 
Mother,"  which  is  the  title  of  an  old 
song   by   Charles   K.   Harris. 

An  original  screen  version,  based  upon 
an  actual  incident  from  life,  has  been 
dramatized  by  Hugh  MacNair  Kahler. 

The  picture  has  been  completed  under 
the  personal  direction  of  Julius  Steger. 
The  scenario  has  been  prepared  by  Gar- 
field Thompson  and  the  photography  is 
by  Andre  Barlatier. 

Prominent  in  the  cast  are  Pearl 
Shepard,  Gertrude  Berkley,  Alice  Gerard, 
Raymond  Bloomer,  Forrest  Robinson, 
William  N.  Bailey,  Joseph  Smiley  and 
Chester   Barnett. 


Blackton    Rents    Studio. 

Having  completed  the  studio  work  on 
"A  House  Divided,"  his  next  super- 
feature  starring  Sylvia  Breamer  and 
Herbert  Rawlinson,  J.  Stuart  Blackton 
has  rented  the  Blackton  Productions 
studios  in  Brooklyn  to  the  Macdon 
Comedy  Company  for  two  weeks,  while 
he  himself  makes  his  headquarters  at 
his  New  York  offices  to  arrange  dis- 
tribution plans  for  this  new  feature  and 
also  map  out  details  of  his  next  produc- 
tion. Announcement  of  the  releasing 
schedule  on  "A  House  Divided,"  pro- 
duced by  Commodore  Blackton  from 
Anthony  Paul  Kelly's  adaptation  of  Ruth 
Holt  Boucicault's  novel,  "The  Substance 
of  His  House,"  may  be  expected  shortly. 


Crandall    Shows    Victory    Garden    Films. 

Arrangements  have  been  completed  by 
the  National  War  Garden  Commission 
and  Harry  M.  Crandall,  whereby  the 
Victory  Garden  films  put  out  by  the 
commission  will  be  shown  at  the  string 
of  Crandall  theatres  in  Washington, 
D.  C.  Showing  of  the  pictures  has  al- 
ready begun,  the  first  being  projected 
at  Crandall's  Ninth  and  E  Street  Theatre 
on   February  25. 

The  film  shows  Major  General  Hugh 
L.  Scott  and  his  soldier  war  gardeners 
at  Camp  Dix,  N.  J.,  where  the  National 
War  Garden  Commission  had  a  300-acre 
garden   for  the   soldiers. 

Plans  are  now  being  made  to  have  the 
film  shown  at  the  other  Crandall  houses. 


Picture    Departments    Centralized. 

All  moving  picture  departments  of  the 
government  for  the  Province  of  Ontario 
have  been  centralized  in  a  remodeled 
office  building  of  large  size  at  46  Rich- 


Pathe    to    Release    "Stars    of   Glory." 

Arrangements  have  just  been  com- 
pleted whereby  Leonce  Perret's  patriotic 
production,  known  as  "Stars  of  Glory," 
featuring  Dolores  Cassinelli  and  E.  K. 
Lincoln,  will  be  released  by  Pathe  Ex- 
change, Inc.,  as  a  special  feature. 

A  change  of  title  is  under  considera- 
tion, and  the  play  likely  will  be  released 
under  one  that  will  more  accurately 
express  the  big  emotional  value  of  the 
storv. 


March  8,  1919 


THE     MOVING    PICTURE    WORLD 


1325 


WHERE  THE  LIGHTS  ARE  NORTHERN 

None  of  the  Broadway  White  Stuff  Discoverable  in  the 
Neighborhood  of  Temiskaming's  Kipawa  Mills  Theatre, 
To  Reach  Which  Northern  Canadians  Travel  Many  Miles 


IF  you  lived  in  the  Backlands  of  north- 
ern Canada  what  would  you  like  to 
do? 
You  would  prohably  want  to  see  a 
moving  picture  show  just  like  your 
cousins  in  Providence,  Portage  la 
Prairie  or  Pittsburgh  because  human 
nature  seems  to  be  the  same  wherever 
humans  exist.  That  is  the  reason  why 
one  of  the  first  landmarks  of  civiliza- 
tion away  up  in  northern  Quebec  is  a 
moving  picture   theatre. 

White  families  are  just  starting  to  in- 
vade the  Temiskaming  district  of  north- 
ern Quebec  but  there  is  an  800-seat 
moving  picture  theatre  right  there  for 
them  and  for  expected  new  settlers.  The 
theatre  is  at  Kipawa  Mills,  some  two 
hundred  miles  north  of  Ottawa,  and  it 
draws  its  patronage  from  thirty-five 
miles  in  every  direction.  It  is  far  re- 
moved from  the  status  of  a  neighbor- 
hood or  community  theatre ;  it  is  far 
from  being  a  local  house  and  it  is  more 
than  a  rural  theatre.  It  is  a  country- 
wide amusement  feature.  The  settlers, 
lumberjacks,  papermill  employes,  trap- 
pers and  Indians  generally  take  a  couple 
of  days  off  whenever  they  decide  to  run 
over  to  see  a  picture  show. 

Western     Thrillers     Form     Program. 

An  interesting  detail  of  the  Kipawa 
Mills  Theatre  is  that  the  patrons  in- 
variably see  themselves  on  the  screen 
as  other  people  see  them.  For  everyday 
life  "they  are  playing  dramas  like  "That 
Devil,  Bateese,"  "Hugon,  the  Mighty," 
"Nine-Tenths  of  the  Law,"  "The  Spoil-- 
ers"  and  other  North  Country  photo- 
plays. 

But  the  pictures  they  see  are  never 
quite  so  elaborate  as  these  and  other 
features  because  the  show  is  made  up 
of  a  six-reel  program  which  includes 
one  and  two  reel  subjects  of  ancient 
vintage. 

Very  few  of  these  North  Country  film 
fans  have  ever  been  spoiled  by  the  sight 
of   even   a  five-reel   production,   and   the 


By  W.  M.  Gladish 

two-reel  westerns  or  backwoods  thril- 
lers are  quite  sufficient  to  keep  them 
stirring.  Once  in  a  while  they  are 
treated  to  a  topical  weekly  which  gives 
them  a  glimpse  of  the  baseball  opening 
of  1918  or  of  Pershing's  invasion  of 
Mexico.  They  thrive  on  these  recent 
views.  Release  dates  are  of  no  conse- 
quence to  these  Northerners. 

The  Kipawa  Theatre  really  has  no  op- 
position. There  are  no  booze  em- 
poriums in  the  whole  district,  and  all 
there  is  to  do  is  to  see  the  show  or  take 
a  whirl  at  gambling.  A  priest  visits  the 
settlers  once  a  year  to  baptize  the  few 
new  babies  or  to  console  new  mourners, 
while  a  doctor  makes  the  rounds  per- 
haps once  a  month. 

Open  Two  Nights  a  Week. 

It  is  interesting  to  know  that  the 
theatre  is  only  open  two  nights  each 
week — Saturday  and  Sunday.  For  a 
while  the  proprietor  operated  his  place 
of  business  every  night,  but  it  did  not 
pay  and,  anyway,  the  film  service  was 
too  uncertain.  It  is  fairly  reasonable 
to  expect  delivery  of  films  with  regu- 
larity sufficient  to  hold  the  two  shows 
weekly.  Incidentally,  the  performance 
it  is  over  by  9.15  p.  m.  The  one  and  only 
on  either  night  opens  about  8  p.  m.  and 
price  of  admission  is  25  cents,  and  every- 
body pays.  Two  men,  one  of  whom  is 
the  owner  and  manager  of  the  theatre, 
guard  the  receipts  until  they  can  be  de- 
posited in  the  nearest  bank  on  Monday 
morning.  One  of  the  two  men  can  carry 
the  burden  quite  easily,   however. 

The  picture  fans  travel  mainly  by 
water  to  attend  the  theatre.  Some  of 
them  come  from  Ville  Marie,  a  settle- 
ment thirty-five  miles  away.  They  leave 
by  boat  Saturday  morning  and  arrive 
in  time  for  the  evening  show.  They  re- 
turn, well  satisfied  with  the  entertain- 
ment, the  following  day.  Others  living 
more  closely  use  the  trails  for  the  jour- 
ney, while   some   are  so  fortunate  as   to 


be    able     to    jump     aboard     the     casual 
trains. 

Indians   Among   Patrons. 

Among  the  regular  patrons  are  many 
Indians,  who  enjoy  the  pictures  im- 
mensely, although  sometimes  they  do 
not  know  what  they  mean,  exactly.  It 
is  a  polyglot  community.  The  majority 
speak  French  and  are  characteristic 
habitants;  English,  Italian  and  other 
tongues  also  are  heard.  But  the  pic- 
ture titles  are  all  in  English  and  the 
projection  machine  operator  does  not 
wait  until  all  have  figured  out  the  words. 

The  theatre  manager  does  not  enjoy 
the  benefit  of  newspaper  advertising  for 
his  shows.  He  relies  mainly  upon  word 
of  mouth,  which  is  the  chief  medium  of 
information  throughout  the  district. 
The  settlers,  woodsmen,  trappers  and 
wayfarers,  advertise  the  theatre  for 
him.  He  spends  several  days  each  week 
posting  up  typewritten  notices  in  gen- 
eral stores  and  in  other  advantageous 
places  regarding  coming  attractions.  He 
uses  six-sheet  posters  of  glaring  hue  in 
several  nearby  centres — wherever  there 
are  improvised  billboard  stands.  All  the 
people  seem  to  learn  about  the  shows, 
however,  and  the  expense  for  advertis- 
ing is  a  negligible  expenditure. 
No  Lobby  Displays  Used. 

Of  lobby  displays  there  are  none.  The 
forests,  the  streams,  lakes,  canoes, 
rocky  trails  and  the  people  themselves 
lend  all  the  local  atmosphere  that  is 
needed  for  the  red-blooded  pictures. 
The  manager  would  not  have  to  go  very 
tar  to  get  all  the  tanbark  needed  to  car- 
pet his  lobby  as  part  of  a  special  front. 
In  fact,  the  tanbark  is  tracked  right  into 
his   theatre    by   native    feet. 

The  equipment  of  the  theatre  is  com- 
plete. It  consists  of  one  projection  ma- 
chine and  a  real  gold  fibre  screen.  The 
latter  was  bought  from  a  theatre  in 
Montreal  after  it  had  seen  good  service 
in  the  city.  One  day  the  rain  came 
through     the     roof     and     streaked     the 


I  >/  4-  kv  ty  fcv  kv  ^v  k^  ^  fcv  r  fcv  kv  r  fcY  i7  jv  fcv  4V  r  r  ^  r  kv  4y  4V  fc^iU 


Two  Views  of  the  Kipawa  Mills  Theatre,  on  the  Broadway  of   Temiskaming,  Quebec. 


1326 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


screen  but  did  not  spoil  its  effective- 
ness from  the  point  of  view  of  the  Que- 
bec enthusiasts.  The  theatre  owner  has 
never  told  his  patrons  that  it  is  a  gold- 
fibre  screen  for  fear  that  they  might 
class  it  as  a  coveted  treasure. 

Place  Heated  by  Big  Stoves. 

The  theatre  is  also  heated  by  four 
large  stoves  and  the  pipes  from  these 
stoves  run  the  length  of  the  theatre 
so  that  maximum  heat  may  be  derived. 
Incidentally,  the  theatre  is  more  than 
100  feet  deep. 

The  manager  and  owner  is  a  former 
moving  picture  man  of  Montreal,  the 
leading  city  of  Canada.  He  has  earned 
the  soubriquet  of  "Fatty  Arbuckle"  be- 
cause of  his  rotund  size,  and  no  one  has 
yet  tested  his  nerve.  He  makes  frequent 
trips  to  Ottawa  and  Montreal  in  order 
to  obtain  desired  bookings  and  to  keep 
in  touch  with  latest  developments  in 
the  moving  picture  field. 

Tarpaper  Covers   Walls   of  the   Theatre. 

The  theatre,  as  may  be  seen  in  the 
illustrations,  is  not  on  any  street  in 
particular  and  is  a  wooden  structure  of 
surprising  proportions.  The  decorative 
effect  secured  is  not  a  combination  of 
old  rose  and  cream  nor  are  there  any 
plush  drapings  which  match  thick  car- 
pets. The  walls  are  merely  covered 
with  tarpaper  and  lath  strips.  The 
theatre  was  built  with  an  eye  to  future 
business,  however,  as  a  large  pulp  and 
paper  mill  is  being  erected  in  the  im- 
mediate vicinity,  and  upon  the  comple- 
tion of  the  plant  the  population  of 
Kipawa  is  expected  to  jump  up  to  3,000 
or  thereabouts.  The  company  behind 
the  project  has  already  started  to  build 
a  great  many  model  homes  to  accommo- 
date permanent  employes,  and  when  the 
settlement  shows  signs  of  industrial  ac- 
tivity the  theatre  will  be  even  more  im- 
portant to  the  social  welfare  of  the  dis- 
trict. 


changes,  Inc.,  has  extended  his  tour  of 
exchanges.  Mr.  Schnitzer  left  New 
York  February  17  to  attend  a  series  of 
exchange  sales  conferences  at  Cleveland, 
Chicago,  St.  Louis  and  Salt  Lake  City, 
but  after  leaving  Cleveland  he  decided 
a  trip  carrying  him  to  Los  Angeles,  San 
Francisco,  Portland  and  Seattle  would 
be  necessary. 


Asher  Busy  Exchange  Man 

Harry  Asher,  general  manager  of  the 
New  England  branch  of  Paramount- 
Artcraft,  is  without  doubt  one  of  the 
busiest  exchange  men  in  his  district. 
Besides  running  the  Paramount  terri- 
tory, Asher  has  substantial  interests  in 
the  Boston  Photoplay  Company  and  the 
Paragon  Film  Company,  two  inde- 
pendent concerns.  A  few  weeks  ago  he 
bought  an  interest  in  the  Metro  Ex- 
change and  the  American  Feature  Film 
Company.  Despite  his  other  activities 
the  interests  of  Paramount-Artcraft  are 
not  neglected. 

Mr.  Asher  has  installed  Dr.  Edward 
Golden,  well  known  in  New  England 
because  of  his  connection  with  "Hearts 
of  the  World"  in  that  district,  as  man- 
ager and  has  made  other  changes  which 
should  prove  beneficial. 


New    Morey    Play    Laid    in    Chinatown. 

New  York's  Chinatown  figures  in  the 
new  Harry  T.  Morey  picture  which 
Yitagraph  is  to  issue  next  month  under 
the  title  of  "Fighting  Destiny."  Its 
title  is  indicative  of  the  story,  as  it  deals 
with  a  strong  man  against  seemingly 
unconquerable  fate.  Mystery  is  a  strong 
element  of  the  picture.  Paul  Scardon 
directed  the   production. 


Schnitzer    Extends    Exchange    Tour. 

Joseph     I.     Schnitzer,     general     sales 
manager    of    the    Universal    Film    Ex- 


Lancaster  Out  of   the   Service. 

L.  L.  Lancaster,  formerly  in  charge  of 
the  laboratories  at  Universal  City,  has 
been  mustered  out  of  the  Army  and  is 
now  "holding  down"  his  former  posi- 
tion at  Universal  City.  Mr.  Lancaster 
was  stationed  at  Columbia  University 
for  six  months. 


Distinctive  Colors  to 

Advertise  Fox  Players 

IF  you  were  conducting  a  small  motion 
picture  theatre  in  a  neighborhood 
filled  with  big  first-run  houses,  what 
methods  would  you  employ  to  counteract 
the  strong  competition? 

Sam  Hurtig,  manager  of  the  Apollo 
Theatre,  209  West  125th  street,  New 
York,  faced  this  problem,  and  solved  it. 
"The  Broadway  of  Harlem"  is  the  name 
applied  to  125th  street — the  great  cross- 
town  thoroughfare  on  which  are  most  of 
Harlem's  theatres — and  the  Apollo  The- 
atre is  in  the  center  of  a  group  of  large 
theatres,  playing  both  motion  pictures 
and  legitimate  attractions. 

In  solving  his  problem,  Mr.  Hurtig  de- 
cided that  he  would  make  the  front  of 
his  house  so  distinctive  that  it  would 
stand  out  beyond  all  other  theatres 
along  the  street.  Accordingly,  he  hit 
upon  the  policy  of  large  electric  light 
signs — done  in  colors. 

The  Apollo  is  conducted  on  a  one-day 
policy,  and  plays  all  the  William  Fox 
productions.  Mr.  Hurtig  engaged  an 
electrician,  who  also  is  a  student  of  col- 
ors, and  told  him  to  dress  up  the  front 
of  the  house. 

Together  Mr.  Hurtig  and  his  elec- 
trician worked  out  a  color  scheme  for 
the  electric  lights  whereby  it  would  be 
possible  to  tell  at  a  glance  what  picture 
star  was  playing  at  the  Apollo. 

Different  Colors  for  Different  Stars. 

For  William  Farnum  productions, 
which  Mr.  Hurtig  says  are  extremely 
popular  with  his  patrons*  he  uses  red 
electric  lights,  as  red  is  a  color  signifying 
virility,  strength  and  fire.  Whenever  a 
Farnum  subject  is  playing  the  electric 
attraction  signs  over  the  marquee  and 
those  stretching  across  the  interior  of 
the  lobby  are  all  in  red. 

For  Tom  Mix  Mr.  Hurtig  uses  blue 
lights,  because  blue  conveys  the  im- 
pression of  steadfastness  of  character 
and  rugged  honesty  suitable  to  Tom 
Mix's   style   of   pictures. 

Amber  lights  are  used  for  George 
Walsh  subjects,  because  of  the  cheerful- 
ness and  boyish  good-humor  in  Walsh 
pictures.  Gladys  Brockwell's  pictures  are 
advertised  by  green  lights,  because  Mr. 
Hurtig  figures  that  green  conveys  an  im- 
pression of  mystery  and  powerful  situ- 
ations such  as  are  found  in  Gladys 
Brockwell  plays. 

Renovations  entailing  an  expense  of 
$30,000  have  just  been  made  in  the  Apollo. 

A  new  photoplayer  organ  has  been  in- 
stalled. The  house  has  a  seating  ca- 
pacity of  1,100.  Shows  run  from  two  to 
two  and  a  half  hours. 


New  Home  of  the  De  Vry  Corporation,  Chicago,  Manufacturers  of 
Commercial  Projectors. 


Belgian    War    Hero    in    Metro    Film. 

Twenty-two  years  old  and  one  of 
King  Albert's  veteran  soldiers  is  the 
record  of  Louis  D'Arclay,  of  Ypres,  Bel- 
gium who  plays  Jacques  the  Apache  in 
Viola  Dana's  picture,  now  in  prepara- 
tion at  the  studios  in  Hollywood  under 
the  working  title  of  "Jeanne  of  the  Gut- 
ter." D'Arclay  served  with  the  Twen- 
tieth Infantry  on  the  Belgian  front  for 
two  years  and  five  months,  being  dis- 
charged after  severe  shell  shock  that 
caused   temporary   loss   of   his    hearing. 

D'Arclay  went  on  the  stage  as  a  mere 
youth,  played  throughout  France  with 
traveling  companies,  and  was  in  the 
suport  of  Madame  Rejane  in  London 
when   he   joined  the  Belgian   army. 


_L 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1327 


RUBBERNECKING  IN  FILMLAND 


I  WENT  out  to  Universal  City  last 
week,  and  from  the  minute  I  met 
Director  William  S.  Campbell  at  the 
jitney  bus  station  in  Hollywood,  to  the 
time  Ham  Beal,  with  his  big  machine, 
whirled  me  through  and  over  and  up  and 
down  the  historic  Cahuenga  Pass  and 
dropped  me  off  at  the  corner  where  I 
live,  it  was  a  pleasant  trip. 

First  off,  Ike  St.  John,  who  is  writing 
the  revelations  of  Jim  Corbett,  met  me 
at  the  portals  and  escorted  me  over  to 
a  nice  long  counter  with  a  man  in  a 
white  apron  behind  it,  who  stopped 
polishing  his  glittering  glassware  and 
said : 

"What'll  it  be,  gents?" 

Reaching    for    the    Brass    Rail. 

No,  gentle  reader,  I  thought  the  same 
myself  at  first.  But  while  I  was  think- 
ing "Can  this  be  California?"  and  paw- 
ing my  foot  up  and  down  the  front  of 
the  counter  feeling  for  a  footrail,  I 
heard  the  still  small  voice  of  Ike  saying: 

"Make  it  two  coco  colas." 

In  fact  the  only  flavor  of  old  times  to 
the  whole  affair  was  the  story  Ike  told 
about  the  farmer  in  West  Virginia  who 
became  the  most  popular  man  in  a  dry 
neighborhood  by  discovering  that  a  silo, 
if  properly  tapped  after  it  has  been  filled 
with  green  corn  and  cow  peas  for  two 
weeks,  will  yield  a  nice  sweet  jug  of 
hootch  that  will  make  a  rabbit  spit  in 
a  bulldog's  face. 

We  did  the  best  we  could,  however. 
Ike  said,  "Here's  looking  at  you,"  just 
the  same  as  if  anybody  wanted  to  look 
at  anybody  else  when  drinking  belly- 
wash,  and  I  said,  "Here's  mud  in  your 
eye,"  and  then  we  went  over  on  the  lot 
and  interviewed  Jim  Corbett,  who  is 
making  an  eighteen  battle  two-round 
serial  for  Universal. 

When    Corbett    Looked    Askance. 

The  drama  is  no  new  thing  to  Mr. 
Corbett.  He  has  had  much  experience 
on  the  regular  stage,  and  he  has  taken 
two  or  three  brief  whirls  in  the  pic- 
tures, but  serial  movies  are  new  to  him. 

"Mr.  Corbett,"  I  asked,  "how  does 
the  peace  and  quiet  of  movie  making 
compare  with  the  strenuous  life  of  the 
ring  and   training   camp?" 

Mr.  Corbet  looked  at  me  askance — 
but  only  for  an  instant — and  I  was  glad 
it  was  only  for  that  long,  because  I 
don't  like  being  looked  at  askance  by  a 
big  guy  like  Jim  Corbett.  Then  he 
caught  the  gentle  satire  of  the  question 
and  laughed. 

"It  is  something  like  a  continual  con- 
dition of  training  and  ring  work,"  he 
said.  "I've  jumped  from  a  few  bridges, 
climbed  a  few  ropes,  smashed  a  few  au- 
tomobiles already.  I  don't  know  what 
the  future  has  in  store  for  me.  Ask 
Mr.  Home,  my  director,  he's  got  it  all 
down." 

Behold  a  Rara  Avis! 

Serial  directors  are  strange  birds. 
Nothing,  no  matter  how  thrilling,  is 
ever  thrilling  enough  for  them.  If  the 
script  calls  for  the  star  to  jump  off  the 
top  of  a  building,  they  always  want  to 
put  a  little  extra  pep  into  the  scene  by 
baring  him  land  in  the  thick  of  a  dozen 
or  so  roughnecks,  or  maybe  have  a  few 
wild  animals  around  the  scenery  for 
him  to  overcome  before  the  scene  is 
done. 

No  matter  how  hectic  his  imagination, 


Los    Angeles    Correspondent 

Personally    Conducts    Our 

Readers    Through    the 

West  Coast  Studios 

By  Giebler 

no  writer  can  ever  please  a  serial  direc- 
tor. Jimmy  Home  wrote  "The  Midnight 
Man,"  Corbett's  serial,  himself,  and  he 
admits  that  it  is  good  and  thrilling. 

After  Mr.  Home  had  rattled  off  some 
of  the  stunts  he  has  already  put  his  star 
through,  he  got  on  the  subject  of  what 


Antony   Anderson,   Veteran   Critic, 
Reviewing  Priscilla  Dean. 

he  intends  doing.  A  man  with  one  eye 
can  see  that  if  Jim  Corbett's  life  in  the 
movies  has  been  strenuous  so  far,  it  is 
going  to  be  more  so — quite  more  so — 
before  the  eighteen  episodes  are  fin- 
ished. 

Home  says  :  "Jim  is  a  game  bird.  He 
doesn't  try  to  side-step  anything  that 
comes  along,  and  laughs  at  the  sugges- 


tion of  doubles."  Jim  says  he  likes  our 
climate,  but  he  still  has  a  soft  spot  in 
his  heart  for  Bayside,  L.  I. 

Wifey   Keeps   Watch   of  Jim. 

Mrs.  Corbett,  who  accompanied  her 
husband  to  the  Coast,  visits  the  studio 
very  often.  They  tried  to  get  her  to 
play  a  part  in  a  street  scene  the  other 
day,  but  she  couldn't  be  persuaded  to 
act. 

Jack  Freulich,  the  "still"  man,  gave 
me  a  nice  picture  of  Mrs.  Corbett  and 
Jim's  dog,  "Foo."  Foo  is  a  Chinese 
chow  dog,  with  a  long  pedigree  and  a 
coat   as   soft  and   silky  as   sealskin. 

Mr.  Corbett  is  quite  an  attraction 
around  the  studio.  All  the  visitors 
want  to  give  him  the  once  over.  His 
old  friend,  Jim  Jeffries,  was  over  a  few 
days  ago,  and  the  two  Jims  and  W.  H. 
Clune,  of  Clime's  Auditorium,  who  hap- 
pened to  be  at  the  plant,  and  who  is  as 
big  a  champ  in  the  movie  line  as  they 
were  in  the  prize-ring  world,  all  lined  up 
and  had  their  pictures  taken. 

Things  were  humming  at  Universal. 
I  rubbered  all  over  the  place;  saw  that 
"beeg,  stronga  man,"  Eddie  Polo,  and 
Jacques  Jaccard,  his  director,  and 
Eileen  Sedgewick,  his  leading  -woman, 
on  their  way  back  from  lunch  to  the  set 
where  they  were  making  a  Western  in- 
terior. Eddie  is  as  husky  and  has  got 
the  same  60-pound  pressure  handshake 
as  ever. 

There  is  a  smashing  big  set  where 
Paul  Powell  is  directing  Monroe  Salis- 
bury in  "The  Great  White  Darkness," 
a  play  that  everyone  around  the  lot 
refers  to  as  The  Big  Bet. 

Requires    Two    Leading    Ladies. 

Claire  Anderson  and  Helen  Jerome 
Eddy,  the  two  leading  women  in  the 
piece,  were  working  with  Mr.  Salisbury, 
and  Johnny  Cook  was  furnishing  the 
comedy  relief. 

Eddie  Lyons  and  Lee  Moran  were  just 
warming  up  in  a  new  comedy,  and 
Jack  Ford,  who  usually  directs  Harry 
Carey,  was  working  on  one  of  the  short 
length  Westerns  that  he  is  making  while 
Harry  is  trouping  the  country  in  a  per- 
sonal  appearance  trip. 

J.  P.  McGowan  and  Marie  Walcamp 
were  deep  in  the  tenth  episode  of  "The 
Red  Glove." 

And  then  I  saw  Priscilla  Dean  talk- 
ing to  Antony  Anderson,  the  well- 
known     dramatic    critic    of    our     town. 


The   Three  Champions — Jim  Jeffries,   W.  H.  Clune,  Jim   Corbett. 


1328 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


Priscilla  was  explaining  how  she  man- 
aged to  look  so  wild  in  "The  Wild  Cat 
of   Paris,"  and   so   unwild   in   real   life. 

Picking    on    the    Husbands. 

Going  out  in  the  bus  Billy  Campbell 
told  me  about  the  new  wild  animal 
comedy,  "Loose  Lions  and  Fast  Hus- 
bands" he  has  just  finished,  and  prom- 
ised to  run  it  off  for  me,  and  just  when 
I  had  begun  to  think  he'd  forgotten  all 
about  it.  here  come  Harry  Burns  and 
said   all    was   set    for   the   show. 

There  were  just  the  three  of  us  in 
the  audience,  and  as  Campbell  directed 
the  picture,  and  Burns  played  a  part  in 
it,  and  neither  could  laugh  without 
seeming  vain,  I  had  to  do  all  the 
chuckling.  It  was  not  a  hard  job,  how- 
ever. I  simply  busted  loose  when  the 
frisky  husband  crawled  into  a  pile  of 
hay  and  found  himself  on  the  back  of  a 
camel.  If  the  ribs  of  the  public  are  not 
tickled     at     that     mix-up     of     monkeys, 


mokes,  lions,  classic  dancers,  jealous 
wives,  babies,  elephants  and  milk  bot- 
tles, there  is  something  wrong  with 
them. 


Praising  One  of  Our   Forebears. 

Joe  Martin,  the  almost  human  chim- 
panzee, is  uncanny  in  the  film.  He 
takes  care  of  a  baby,  plays  a  French 
harp,  trails  the  villain,  Harry  Burns, 
who  has  robbed  a  nurse  girl,  takes  the 
money  out  of  his  pocket  and  returns  it 
to  its  owner — and  even  if  he  did  drink 
most  of  the  baby's  milk,  he  played  fair 
with  the  kid  and  let  him  have  first  go  at 
the  bottle. 

Lions  seem  to  have  found  a  perma- 
nent place  in  comedy,  and  as  Campbell 
is  one  of  the  original  lion  tamers  of  the 
movies,  he  had  the  big  cats  in  almost 
every  scene.  Taking  it  by  and  large, 
from  Ike  St.  John's  coco  cola  to  Billy 
Campbell's  comedy,  the  day  at  U  City 
was   a  good  day. 


THREE  FRENCH  INTERESTS  CONSOLIDATE 

M.  Vanday,  Now  in  New  York,  and  Charles  Delac 
Head  Group  Which  Secures  Control  of  Companies 


CHARLES  DELAC  and  M.  Vandal, 
heading  a  group  of  influential  men 
in  the  French  motion  picture  in- 
dustry, backed  by  abundant  capital,  have 
negotiated  an  alliance  of  interests 
whereby  they  assume  the  management 
and  control  of  the  Film  D'Art,  one  of 
the  oldest  and  largest  French  produc- 
ing   concerns;    a    highly    perfected    dis- 


M.   Vandal 

Off  for  the   Front   of  Producing,   Distribut- 
ing and  Exhibiting  Interests  of  France. 

tributing  company,  the  Agence  Generale 
Cinematographique,  and  the  most  pre- 
tentious photoplay  palace  in.  Paris,  La 
Salle   Marivaux   (Marivaux   Hall). 

The  new  organization  will  be  known 
as  C.  Delac,  M.  Vandal  &  Cie  (Delac, 
Vandal  &  Co.).  The  merging  of  these 
interests  places  into  the  hands  of  Delac, 
Vandal  &  Co.  a  large  share  of  the  pro- 
duction, distribution  and  exhibition  of 
motion  pictures  in  France. 

M.  Vandal  has  just  arrived  in  America 


and  is  making  his  headquarters  with  the 
office  of  Adolphe  Osso.  M.  Vandal's 
mission  is  principally  for  the  purpose  of 
acquiring  the  French  or  other  European 
rights  to  the  recent  American  motion 
picture  successes  and  to  establish  an 
outlet  for  the  product  of  his  firm  in 
France.  M.  Vandal  founded  and  man- 
aged the  Eclair  Company  in  France.  It 
may  be  also  interesting  to  note  that 
Maurice  Tourneur  and  Emile  Chautard 
served  their  apprenticeship  as  motion 
picture  directors  with  Eclair  in  France. 

The  Agence  Generale  Cinematographi- 
que, which  is  the  second  unit  in  the 
combination,  is  responsible  for  the  in- 
troduction into  France  of  many  of  the 
American  film  successes  and  stars.  It 
was  this  organization  that  opened  the 
French  market  to  Chaplin,  Lewis,  Far- 
num  and  Miss  Pickford,  as  well  as  other 
now  popular  favorites  of  the  screen. 
Under  the  management  of  Kasto,  Astair 
&  Lallemand  the  Agence  Generale  grew 
to  be  a  distributing  concern  with  twenty 
branches   on   the  continent. 

La  Salle  Marivaux  (Marivaux  Hall) 
was  built  recently  by  Delac  and  Vandal 
on  the  Boulevard  des  Italiens  to  exclu- 
sively present  motion  pictures  produced 
in  France,  as  well  as  those  sent  there 
from  America  and  other  countries.  M. 
Vandal  is  not  unknown  in  America.  He 
first  came  to  New  York  about  twelve 
years  ago,  and  was  one  of  the  pioneers 
in  the  independent  market.  It  was  M. 
Vandal  who  helped  make  Fort  Lee  the 
center  of  motion  picture  producing  in 
the  East.  After  his  first  visit  to  the 
United  States  he  returned  to  France  and 
drew  up  the  plans  for  a  motion  picture 
studio  to  be  built  at  Fort  Lee.  He  re- 
turned to  America  the  following  year 
and  built  the  Eclair   studios. 


Poli   Circuit  Books   Lewis   Picture. 

"Children  of  Banishment,"  Mitchell 
Lewis'  second  attraction  under  the  Se- 
lect banner,  has  been  booked  for  ad- 
vance dates  over  the  Poli  circuit  in  Con- 
necticut, and  is  scheduled  to  play  Poli 
houses  in  Bridgeport,  New  Haven, 
Waterbury  and  Meriden.  Another  ad- 
vance booking  reported  by  Select's  Ex- 
change is  the  Photoplay  in  Paterson.  N.  J. 


Tom  Terriss  Starts  on 

Thirteenth  Joyce  Picture 

WITH  the  completion  of  his  latest 
directorial  success,  "The  Lion 
and  the  Mouse,"  Tom  Terris  has 
started  work  with  Alice  Joyce  on  their 
thirteenth  joint  production,  "The  Girl 
Without  a   Heart." 

During  the  eighteen  months  he  has 
been  affiliated  with  Vitagraph  Mr.  Ter- 
riss has  constantly  directed  Alice  Joyce, 
and  together  they  have  produced  twelve 
pictures.  Although  this  is  their  thir- 
teenth production,  and  although  Mr. 
Terriss'  office  at  Vitagraph  is  13,  neither 
star  nor  director  seem  affected  by  the 
superstitious   combination. 

"The  Lion  and  the  Mouse"  was  a  tri- 
umph for  both  Mr.  Terriss  and  his  lovely 
star,  and  was  acclaimed  as  such  with  en- 
thusiasm by  press  and  public.  It  repre- 
sented the  best  each  had  done.  If  "The 
Girl  Without  a  Heart"  comes  up  to  the 
standard  set  by  its  predecessor  in  the 
Joyce-Terris  line,  it  will  be  heartily  wel- 
comed. 

Mr.  Terris  comes  from  England,  and 
was  conceded  the  best  portrayer  of 
Dickens'  parts  there.  He  was  at  the 
head  of  his  own  company  and  toured 
the  United  States  and  Canada,  and  later 
appeared  for  three  years  in  this  country 
in  a  Dickens  vaudeville  sketch.     Finally 


Tom   Terriss. 

World  offered  him  a  contract  to  pro- 
duce the  Dickens  works  for  the  screen, 
and  this  marked  his  entrance  to  mo- 
tion pictures,  where  he  has  remained 
ever  since. 

Successively  a  sheep  raiser,  sailor,  sil- 
ver miner,  manager,  actor,  producer  and 
now  director,  Mr.  Terriss  has  enjoyed  a 
wide  and  adventurous  career.  He  is 
especially  enthusiastic  over  the  coming 
Alice  Joyce  pictures,  as  they  include 
adaptations  from  Robert  W.  Chambers 
and  Charles  Klein's  best  works. 


Green  Gets  Discharge  from  Navy. 
Edward  Green,  formerly  film  depart- 
ment supervisor  in  South  America  for 
the  North  American  Motion  Pictures, 
has  just  received  his  discharge  from  the 
Navy.  Mr.  Greene  is  looking  around  for 
a  chance  to  get  right  back  in  the  same 
old  harness.     It  fits  him  and  he  likes  it. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1329 


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g*-*-     *-  *      i  ~^_*  qg^c* —  *■'  «s^ 


News  of  Los  Angeles  and  Vicinity 


By  A.  H.  GIEBLEB 


CAREY    STARTS    ON    5,000-MILE    TRIP 

Hard  Riding,  Straight  Shooting  Universal  Star  Will 
Talk   with   Special   Film  on   Personal  Appearances 


HARRY  CAREY,  Universal  star,  has 
started-  on  a  5,000-mile  trip  that 
will  extend  over  two-thirds  of  the 
United  States,  to  appear  in  person  in 
theatres  showing  his  films.  Carey's 
trip  will  take  about  eight  weeks,  and 
the  itinerary  will  include  San  Francisco, 
Portland,  Seattle,  Spokane,  Butte,  Salt 
Lake  City,  Denver,  Kansas  City,  Omaha, 
Des  Moines,  Chicago,  Minneapolis,  St. 
Louis,   Oklahoma    City   and   others. 

Stops'  of  from  one  day  to  a  week- 
will  be  made  in  the  various  cities,  and 
at  all  his  appearances  before  the  screen 
Carey  will  wear  the  cow-puncher's  cos- 
tume that  has  been  used  in  most  of 
his  pictures.  A  special  one-reel  film, 
prepared  by  Carey  and  Director  Jack 
Ford,  devised  to  illustrate  the  talk  to 
be  made  by  the  actor,  will  be  carried  on 
the  trip. 

"Gym"  at  Brunton. 
Robert  Brunton  introduced  an  entirely 
new  idea  in  picture  plant  accommoda- 
tion when  he  started  the  construction 
of  a  gymnasium  for  the  teaching  and 
practice  of  physical  culture  and  hygiene 
on  the  Brunton  studio  lot  on  Melrose 
avenue.  The  gym  will  be  equipped  with 
■complete  apparatus,  including  shower 
and  electric  baths. 

Aerial  Delivery  for  Pickford  Film. 
When  three  aviators,  who  are  map- 
ping out  air  mail  routes  for  the  U.  S. 
Government  left  Venice,  Cal.,  a  few  days 
■on  their  way  to  Ellington  Field,  Texas, 
they  carried  a  film  featuring  Mary  Pick- 
ford  for  delivery  in  the  East.  Miss  Pick- 
ford  personally  bade  the  fliers  bon  voy 


age  and  told  them  to   see  that  her  film 
got  to  Washington  in  record  time. 
To     Direct     Katherine     MacDonald. 

Colin  Campbell,  former  Selig  director, 
has  been  engaged  to  direct  the  Kather- 
ine MacDonald  pictures  for  the  new 
organization  bearing  the  star's  name. 
Mr.  Campbell  has  long  been  noted  as 
the  director  of  such  productions  as  "The 
Spoilers,"  "The  Crisis,"  ""The  Ne'er  Do 
Well,"  and  other  big  productions.  Two 
stories  have  been  selected  for  Miss  Mac- 
Donald, one  an  original  story  for  the 
screen  by  J.  Grubb  Alexander,  and  the 
other  a  novel  by  Frank  Spearman,  and 
it  is  likely  that  the  Spearman  story 
will  be  filmed  first.  Space  at  the  Mack 
Sennett  studio  is  being  considered  for 
the  making  of  the  first  picture. 

Mrs.  Chaplin  Off  for  New  York. 

Mildred  Harris,  wife  of  Charles  Chap- 
lin, left  last  week  with  Blanche  Sweet 
for  New  York,  where  a  new  wardrobe 
will  be  selected,  new  shows  will  be  seen, 
and  a  specialist  will  be  consulted  in 
regards  to  Mrs.  Chaplin's  health  while 
the  two  film  stars  are  in  the  eastern 
metropolis.  Chaplin,  who  intends  to 
finish  the  comedies  yet  to  be  made  for 
the  First  National  Exhibitors  in  record 
time,  did  not  accompany  his  wife,  but 
may  join  her  later,  and  return  to  Los 
Angeles  with  her. 
Demand  for  Christie  Comedies  Increases. 

Reports  have  come  to  the  Christie 
Brothers,  producers  of  Christie  Com- 
edies, that  their  comedies  are  now  be- 
ing supplied  to  267  theatres  in  the  Chi- 


cago district.  The  Celebrated  Film 
Corp.,  of  Chicago,  which  handles  the 
Christie  output,  was  supplying  158  thea- 
tres with  these  comedies  a  year  ago, 
and  the  new  bookings  denote  a  remark- 
able increase  in  popularity  and  demand 
for  Christie  comedies. 

Arrangements  have  been  made  with 
the  A.  H.  Blank  Enterprises  for  the  dis- 
tribution of  the  Christie  Comedies  in 
Kansas,  Nebraska  and  Western  Iowa. 
The  Blank  exchanges  control  the  First 
National  releases  for  this  territory,  and 
have  followed  the  lead  of  the  First  Na- 
tional Exhibitors  exchanges  in  New 
York  and  Philadelphia  in  adding  Chris- 
tie  Comedies   to   their   releases. 

"Give    and    Take"   Premiere    Soon. 

The  Wyndham  Gittens  production, 
"Give  and  Take,'  in  seven  reels,  will 
be  given  its  first  showing  soon  in  Los 
Angeles.  The  story  is  based  on  an  in- 
cident that  deals  with  capital  versus 
labor,  with  a  romance  between  a  thief 
and  a  girl  who  nearly  becomes  a  thief. 
Edward  Hearn  is  the  featured  player, 
and  is  supported  by  Ray  Eberlee,  Hector 
V.  Sarno,  Vera  Sisson,  John  Hays.  Jose- 
phine Crowell,  William  E'lingford,  Syl- 
via Edney  and  Rosebud  Castlewood. 
Cast   for   Jack   Pickford    Picture. 

For  Jack  Pickford's  new  picture, 
which  will  be  an  adaptation  of  a  story 
by  Hapsburg  Liebe,  a  cast  of  notable 
film  players  has  been  selected.  Russell 
Simpson  has  been  chosen  to  play  the 
part  of  the  father  of  the  young  moun- 
taineer; George  Nicholls  is  the  head  of 
another  mountain  family  and  father  of 
seven  sons,  four  of  whom  will  be  played 
by  Tom  Ashton,  Philip  Gastrock,  Robert 
Williamson  and  George  Dromgold.  Liz- 
ette  Thorne  will  be  seen  as  Jack's  screen 
mother,  and  the  girl  of  the  story  will 
be  played  by  S3'lvia  Edney,  a  new  player 


i(5^(ig^(?^<2S^<^qgg^(^<^(?g^rt^^^  fT^X^RScT 


The    Revival    of   the    Fittest. 

Charlie  Chaplin  is  being  seen  in  the  big  New  York  Houses    this  week  in  "A  Night  in  the  Show,"  Essanay's  Reissue. 


1330 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


whose  interpretation  of  a  small  part  in 
"In  Wrong"  won  her  an  engagement  to 
play  a  leading  part  in  this  picture.  Har- 
vey F.  Thaw  is  adapting  the  story  for 
screen  presentation,  and  James  Kirk- 
wood  will  direct. 

De     Mille    Production    Begun. 

Cecil  B.  De  Mille  has  begun  produc- 
tion on  the  Edgar  Selwyn  story,  which 
is  called  "For  Better  or  Worse,"  and 
which,  despite  its  name,  is  not  a  prob- 
lem play,  nor  a  marital  tangle,  accord- 
ing to  Mr.  De  Miile,  but  a  strong  drama 
narrating  the  struggle  of  human  beings 
in  their  attempts  to  adjust  themselves 
to  the  conditions  in  which  they  find 
themselves.  Elliott  Dexter,  Gloria 
Swanson,  Tom  Forman,  Raymond  Hat- 
ton  and  Theodore  Roberts  all  play  im- 
portant roles. 

Burbank  Theatre  Reopens. 

The  Burbank  Theatre,  which  has  been 
closed  for  several  months,  is  being  re- 
modeled and  redecorated  for  a  grand 
reopening  to  take  place  on  Feb.  22.  The 
playhouse  will  present  a  very  attractive 
appearance  both  inside  and  out  after  its 
thorough  renovation.  Billy  Elmer,  for- 
mer actor  with  Famous  Players-Lasky, 
has  been  appointed  amusement  manager, 
and  his  first  offering  will  be  a  new 
Peggy  Hyland  film,  "The  Girl  of  No  Re- 
grets," with  several  numbers  of  vaude- 
ville and  other  films  to  complete  the  pro- 
gram. Mrs.  Elmer,  known  as  Irene 
Franklin,  one  of  the  most  accomplished 
cornetists  in  California,  will  be  fea- 
tured in  a  cornet  solo. 

Film    Exchange    Men    Entertained. 

The  members  of  the  Film  Exchange 
Men's  Board  of  Trade  were  given  a 
luncheon  at  the  Alexandria  Hotel  on 
Feb.  20  by  Mike  Narlian,  general  coun- 
sel for  the  association.  A  program  was 
arranged  for  the  entertainment  of  the 
men  who  handle  the  distribution  of  films 
for  Southern  California. 

Powers    at   Universal   City. 

P.  A.  Powers,  treasurer  of  the  Uni- 
versal organization,  arrived  at  Universal 
City  last  week  just  as  Joe  Brandt,  gen- 
eral manager  of  serial  productions,  was 
leaving  on  a  tour  of  Universal's  western 
exchanges.  Carl  Laemmle,  president  of 
the    company,    and    other    officials    from 


the  New  York  office,  are  expected  to 
come  to  the  West  Coast  while  Mr.  Pow- 
ers is  here. 

Grauman's  "Morning  Mat." 

The  Grauman  Theatre,  on  Washing- 
ton's Birthday,  gave  a  special  children's 
matinee  at  nine  a.  m.,  which  included  a 
short  talk  by  Capt.  Stone,  of  the  U.  S. 
Army,  and  an  organ  recital  of  selections 
popular  with  children.  Admission  was 
reduced  to  10  cents  for  the  occasion. 
Tally    Gunning    for    Theatres. 

T.  L.  Tally  has  gone  East  for  the  pur- 
pose of  looking  over  a  few  big  theatre 
propositions. 

Zane  Grey  Organization  Completed. 

Announcement  has  been  made  that  the 
Zane  Grey  Pictures  Co.  has  completed 
its  organization  and  is  about  to  begin 
production.  Ben  Hampton  has  been 
chiefly  responsible  for  the  formation 
of  the  company,  and  will  be  at  the  head 
of  the  managerial  force  of  the  organi- 
zation. 

Gottstein    Among    Those    Present. 

Jacob  Gottstein,  head  of  the  Greater 
Theatres  Co.,  of  Seattle,  is  in  Los  An- 
geles for  a  two  months'  stay. 

"Salome"  Proved   Exciting. 

Buck  Massie  has  returned  to  Los  An- 
geles after  an  extended  tour  through 
the  West  with  the  Fox  picture,  "Salome." 


Studio  Shots 


THURSTON  HALL  has   been   signed   up 
by    Universal    to    appear    exclusively 
in    big   U    productions.      He    has   just 
finished     a     feature     with     Priscilla     Dean 
and  will  play  opposite  Mary  MacLaren   in 
a  coming  production. 

Ora  Carew  has  returned  to  Los  Angeles 
after  having  spent  five  weeks  in  the 
mountains,  putting  in  most  of  the  time 
waiting  for  suitable  weather  to  photo- 
graph the  scenes  wanted  for  her  new  pro- 
duction. 

Dorcas  Mathews,  who  will  be  remem- 
bered for  her  work  in  numerous  Triangle 
features,  is  working  in  an  Enid  Bennett 
picture    at    the    Ince    studio. 

Madge  Kennedy  has  obtained  two 
weeks'  leave  of  absence  from  the  Gold- 
wyn  studios  to  visit  her  husband,  Capt. 
Harold  Bolster,  who  is  still  in  the  East 
in  U.  S.   War  Service. 

H.    R.    Hough,    formerly    with    Triangle, 


Shooting  a  Sewer  on  a  Roof. 

It's  Winter,  But  Hardly   a  Winter  Garden   Scene   for  Anne  Luther  and  Charles 
Hutchison  in  Their  Pathe  Serial,  "The  Great  Gamble." 


has  joined  the  executive  force  at  Univer- 
sal City  as  business  manager  of  the 
studio. 

Robert  Gordon  has  just  returned  from 
Camp  Lee,  Va.,  and  has  already  started 
negotiations  to  resume  his  photoplay  ac- 
tivities. 

J.  P.  McGowan,  director  of  the  Uni- 
versal serial,  "The  Red  Glove,"  entertained 
his  entire  company  one  evening  last  week 
with  a  beefsteak  barbcue  on  the  back- 
ranch    stage. 

Lloyd  Ingraham  will  direct  Lewis  S. 
Stone  in  a  special  feature  which  starts 
production    within    a   few   days. 

Earle  Williams  is  making  "The  Usur- 
per," a  Nat  Goodwin  stage  success,  un- 
der direction  of  James  Young. 

Robert  Ellis,  who  has  been  directing 
Ruth  Roland  in  "The  Tiger  Face"  serial, 
will  support  Olive  Thomas  in  a  coming 
production. 

Kay  Laurell  has  been  engaged  by  the 
Lasky  company  to  play  opposite  Wallace 
Reid  in  a  new  picture  that  is  being  di- 
rected by  James  Cruze. 

Magda  Lane,  who  has  been  known  on 
the  screen  as  Mary  MacDonald,  Sally 
Starr  and  Magdaline  Baur,  is  playing  op- 
posite Pete  Morrison  in  a  series  of  two- 
reel  Westerns  at  Universal  City. 

Jacques  Jaccard,  back  from  war,  is  di- 
recting the  Eddie  Polo  two-reel  dramas. 

Harry  Cohn,  of  "Song  Hits"  fame,  is  at 
Universal  City  making  a  series  of  pic- 
torial songs. 

Tom  Santschi  is  playing  a  leading  role 
in  the  new  Madeline  Traverse  picture  just 
begun   at   the   Fox   studio. 

Eileen  Percy  is  leading  lady  for  Sessue 
Hayakawa   in  his   current   production. 

Bessie  Barriscale  and  her  husband,  Di- 
rector Howard  Hickman,  left  for  New 
York  last  week. 

Hobart  Henley  is  considering  an  offer 
to  direct  pictures  in  Europe,  with  Cor- 
inne    Barker   as    the   star. 

Allan  M.  Davey,  formerly  of  the  Los 
Angeles  film  fraternity,  has  received  his 
discharge  from  the  Navy. 

Juanita  Hansen  has  been  signed  by  W. 
N.   Selig   to   star  in  an  animal  serial.  . 

Cecil  De  Mille  made  a  sensational 
flight  in  his  airplane  on  February  13,  from 
Hollywood  to  the  Grauman  Theatre  on 
Third  and  Broadway,  where  he  performed 
a  number  of  thrilling  stunts  in  the  air 
just  above  the  theatre  before  returning 
to  Hollywood. 

Paul  Hurst  has  succeeded  Robert  Ellis 
as  director  of  the  Ruth  Roland  serial, 
"The   Tiger   Face,"   for  Pathe. 

Rex  Hodge,  who  has  been  assisting 
Rupert  Julian  in  the  direction  of  pictures, 
is  making  a  propaganda  film  for  the  Na- 
tional Highways  Association. 

Madeline  Traverse  has  begun  produc- 
tion on  "The  Love  That  Dares,"  from  a 
story  by  Elmer  Harris,  under  the  direc- 
tion of  Harry  Millarde. 

Fritzi  Brunette  has  gone  to  Santa  Bar- 
bara, where  she  will  support  William  Rus- 
sell  in    a    new    feature. 

Jesse  L.  Lasky  is  expected  to  arrive  in 
Los  Angeles  from  the  East  within  a  week. 

Truman  Van  Dyke  will  support  Marie 
Walcamp  in  the  remaining  episodes  of 
"The  Red  Glove,"  taking  the  place  of  Pat 
O'Malley,  who  was  slain  by  the  villain 
in  the  seventh  episode. 

Rose  Mullaney,  who  has  been  connected 
with  moving  picture  interests  in  New 
York  and  came  to  Los  Angeles  last 
October,  has  been  installed  as  casting  di- 
rector at   Metro. 

William  Farnum  arrived  on  the  West 
Coast  last  week  to  begin  work  in  "Wolves 
of  the  Rail,"  under  the  direction  of  J. 
Gordon  Edwards.  Louise  Lovely  will  be 
Farnum's   leading   woman. 

L.  L.  Lancaster,  who  has  been  taking 
a  course  of  instruction  in  New  York  pre- 
paratory to  going  overseas,  has  returned 
to  Universal  City,  where  he  was  formerly 
head  of  the  laboratories. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1331 


SUNDAY  LAW  NOT  DEAD  BUT  HARD  HIT 

Indiana  Solons  by  Narrow  Margin  Defeat  McCray  Bill 
for  Shows  After  1 :30  Sunday  Afternoons — Wit  and 
Oratory  Fail  When  Reformers'  Vote  Gets  Slight  Lead 


UNDER  the  most  dramatic  circum- 
stances ever  witnessed  in  the  In- 
diana Legislature,  the  McCray  bill 
to  legalize  motion  picture  shows  in  In- 
diana on  Sunday  after  1.30  p.  m.  failed 
to  pass  in  the  Senate  late  in  the  after- 
noon of  February  19  because  of  a  lack 
of  a  constitutional  majority,  the  vote 
being  25  for  the  bill  and  22  against  it. 

However,  failure  of  the  bill  to  pass  by 
the  required  constitutional  majority 
does  not  mean  that  it  has  been  killed. 
The  fact  that  the  larger  vote  was  in 
favor  of  its  passage  permits  the  measure 
to  be  called  again  for  consideration  and 
it  is  expected  that  tlr's  will  be  done  just 
as  joon  as  the  supporters  of  the  bill 
oelieve  conditions  are  favorable. 

The  Constitution  requires  a  majority 
of  the  whole  membership  of  the  Senate 
and  the  House  to  pass  a  bill.  In  the 
Senate,  with  its  fifty  members,  twenty- 
six  votes  are  necessary,  only  one  vote 
being  lacking  to  pass  the  measure.  How- 
ever, three  Senators  were  absent  and 
it  is  known  that  at  least  one  of  these  is 
in  favor  of  the  measure. 

Complete    Roll    Call    Required. 

The  fight  on  the  much  mooted  ques- 
tion was  so  close  that  a  complete  roll 
call  was  necessary  to  disclose  how  the 
Senate  stood  on  the  matter.  Even  then, 
with  every  name  called  and  the  vote 
lacking  one  of  a  constitutional  ma- 
jority, the  suspense  was  more  exciting 
than  ever,  as  doorkeepers  and  sergeants 
at  arms  searched  the  corridors  for  the 
missing  Senators.  The  measure  was 
called  up  for  third  reading  and  final  ac- 
tion by  Senator  James,  who  yielded  the 
floor  to  Senator  McCray,  author  of  the 
measure,  who  in  an  inspiring  address 
explained  its   provisions. 

Author  Defends   His  Bill. 

Senator  McCray  declared  that,  as  the 
measure  was  drawn,  there  was  no  forc- 
ing of  Sunday  shows  on  any  community, 
but  that  each  was  left  to  say,  first,  that 
it  wished  such  exhibitions.  An  adverse 
vote,   he    said,   would   mean    the    Senate 


was  against  home  rule  in  such  matters. 
Indianapolis,  he  declared,  should  not  be 
able  to  say  what  Vincennes,  Ligonier 
and  other  cities  in  Lhe  state  should  or 
should  not  have  Sunday  motion  picture 
shows  if  they  wished  them. 

As  one  of  his  reasons  for  support  of 
the  measure,  Senator  McCray  said  the 
motion  picture  show  is  helping  to  take 
the  place  of  the  saloons  for  a  large  part 
of  the  population  of  Indianapolis  and 
other  cities.  Telling  of  his  own  efforts 
against  liquor,  he  said  he  had  no  re- 
grets about  the  passing  of  the  saloons, 
but  said  that  in  closing  them,  the  state 
had  taken  away  from  a  third  of  the 
people  of  Indianapolis  what  they  re- 
garded as  places  where  they  are  en- 
titled to  gather. 

Unless  there  are  means  of  relaxation 
and  recreation  such  as  the  motion  pic- 
ture theatres  provide,  they  would  resort 
to  much  worse  places,  discontent  and 
possibly  anarchy.  The  Senator  then 
drew  a  picture  of  motion  picture  ex- 
hibitors operating  on  Sunday  in  viola- 
tion of  the  law,  with  policemen  walk- 
ing by  and  making  no  move  against 
them.  Such  things  as  these,  he  said, 
breed  disrespect  for  law  and  he  presented 
as  the  remedy  the  bill  to  legalize  the 
Sunday  motion  picture  shows. 

Warning   Against    Majority    Unrest. 

"We  are  now  facing  the  reaction  of 
the  holocaust  in  Europe,"  continued  the 
senator,  "and  that  is  something  that  we 
will  have  to  consider.  If  you  deprive 
our  people  now  of  a  place  to  go,  you 
will  drive  them  to  the  other  places  far 
more  dangerous  than  the  one  they  are 
left  without.  Some  of  them  may  go 
where   anarchy   breeds. 

"When  they  pass  down  the  street  and 
see  exalted  greed  riding  along  in  high- 
powered  automobiles  while  they  stand 
and  look  on,  they  can  but  believe  they 
are  in  the  minority  in  this  country. 
They  will  look  at  the  action  of  those 
who  are  in  better  circumstances  in  a 
spirit   of    resentment,    and    you    can    not 


with   impunity   deprive   them   of   a   priv- 
ilege they  think  is  God-given. 

"Give  them  the  Sunday  motion  pic- 
ture show  and  you  will  find  it  will  pro- 
vide them  with  a  ready  outlet  for  their 
brooding  emotions.  There  they  can 
take  their  families.  There  they  will  find 
relief    and    freedom    from   agitation." 

Senator  McCray  then  pointed  to  the 
necessity  for  changes  in  the  laws  that 
have  resulted  from  changing  moods  of 
the  people  and  the  advancing  of  civili- 
zation. He  cited  an  instance  of  legal 
history  where  a  bitter  fight  was  made 
about  "putting  a  bathtub  in  the  White 
House,"  and  another  arising  from  the 
antagonism  against  installing  organs  in 
the  churches. 

One  Senator's   Brilliant   Wit. 

Drawing  an  eloquent  picture  of  the 
laboring  man,  who  goes  to  work  with 
his  bucket,  who  sees  the  sun  rise  and 
set  on  his  way  to  and  from  work,  who 
works  steadily  at  a  lathe  for  day  after 
day  and  year  after  year,  Senator  Mc- 
Cray said  no  minister  could  better  im- 
press on  such  a  man  the  lesson  of  God 
than  pictures  showing  the  wonders  of 
nature  and  pictures  that  at  the  same 
time  afford  relaxation  and  instruct. 

Senator  Metzger,  who  followed  Sen- 
ator McCray  in  support  of  the  bill,  dis- 
cussed in  a  humorous  way  what  he  be- 
lieved to  be  the  fallacies  of  profes- 
sional reformers,  who  go  too  far  and 
become  ridiculous.  "Having  blithely 
aided  in  making  Indiana  a  parched  and 
barren  desert,"  said  the  senator,  "I  have 
viewed  unmoved  the  distress  of  my  fel- 
low citizens  curing  on  the  vine,  but  now 
I  must  confess  that  the  proposal  to  re- 
strict the  picture  shows  and  abolish  the 
Bevo-filling  stations  occasion  me  some 
discomposure. 

"Which  is  more  demoralizing  to  the 
community,  the  seductive  curves  of 
Theda  Bara  in  'Cleopatra,'  the  plump  ro- 
tundity of  Fatty  Arbuckle  in  a  bathtub, 
or  a  glimpse  of  the  south  elevation  of 
Senator  Wolfson  in  rompers  and  suede 


F<?^C^<^3(^^C^9C>£^<^q^ 


Would  You  Call   These  Love-Joy   Scenes? 

Yes,  if  you  were  a  man  wishing  to  ring  in  the  star  of  Vita  graph's    "Wishing    Ring    Man,"    with    lovely    Bessie    Love    in 

the  joyous  role  of  "Joy." 


1332 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


spats  chasing  a  golf  ball  about  the  links 
on   a   Sunday   afternoon? 

"Is  the  picture  of  Douglas  Fairbanks 
kneeling  before  Pauline  Frederick  in  a 
field  of  golden  buttercups  and  vowing 
to  pay  off  the  mortgage  on  the  old  home 
when  he  is  released  from  prison  any 
more  scandalous  than  a  group  of  legis- 


4ators,  with  suspenders  at  half  mast, 
playing  pinochle  at  the  club?  Is  there 
anything  more  reprehensible  in  the  en- 
tire calendar  of  vice  than  the  greatest 
of  all  indoor  sports,  where  a  player 
draws  one  card  to  a  straight  open  in  the 
middle  and  bumps  the  opener  with  aces 
up?" 


WOULD  UNDO  PENNSYLVANIA  BLUE  LAWS 

Showmen  Organize  to  Campaign  for  Sunday 
Opening,     Meeting     First     in     Philadelphia 


LOCAL  theatrical  producers  and  ex- 
hibitors held  an  important  meet- 
ing Thursday,  February  27,  at  the 
Shubert  Theatre,  in  the  interest  of  Sun- 
day opening  in  Pennsylvania  and  or- 
ganized the  Philadelphia  Theatrical 
League,  with  the  intention  of  having  the 
old  statutes  prohibiting  public  enter- 
tainments on  Sunday  rescinded.  The 
abolition  of  Pennsylvania's,  blue  laws 
against  concerts,  moving  picture  shows 
and  other  entertainments  will  be  made 
the  object  of  an  earnest  campaign  soon 
to  be  launched  throughout  the  state. 
According  to  prearranged  plans  similar 
organizations  will  be  formed  in  all  the 
other  cities  and  towns  in  the  state. 
Jules   E.   Mastbaum   Leads. 

The  officers  elected  for  the  local  o  - 
ganization  were  Jules  E.  Mastbaum, 
president;  Judge  J.  O'Donnell,  first  vice- 
president;  J.  Clark,  second  vice-presi- 
dent; Max  Milder,  third  vice-president; 
G.  Barrist,  secretary,  and  J.  McGuirk, 
treasurer.  Morris  J.  Speiser,  assistant 
district  attorney  of  Philadelphia,  who 
was  present,  spoke  at  length  and  in- 
dorsed the  movement  for  Sunday  open- 
ing, stating  that  owing  to  the  unrest  of 
the  general  public  during  these  depres- 
sive times  it  was  the  duty  of  the  state 
to  supply  some  sort  of  amusement  for 
the  many  thousands  who  were  unable 
to  find  recreation  during  working  days. 
Thinks    Governor    Reasonable. 

Air.  Speiser  also  intimated  that  if  the 
exhibitors  and  the  theatrical  men  dis- 
played a  sincere  and  e'arnest  effort  to- 
wards having  the  old  blue  laws  of  Penn- 
sylvania abolished  it  was  highly  prob- 
able that  the  chief  executive  of  the  state 
would  more  than  likely  show  more  than 
a  passing  interest   in   the   movement. 

Jules  E.  Mastbaum,  who  was  the  first 
speaker  impressed  upon  his  hearers  that 
the  fight  must  be  conducted  upon  a 
fair  basis,  having  consideration  at  the 
same  time  for  the  ministers  who  would 
be  sure  to  oppose  them.  He  also  stated 
that  the  campaign  for  Sunday  opening 
should  be  conducted  upon  educational 
lines,  bearing  in  mind  that  many  valu- 
able lessons  that  teach  a  moral  can  also 
be  secured  through  the  medium  of  the 
screen  as  well  as  from  the  pulpit. 
Anti-Blue    Law    Bill    Is    In. 

Representative  Rorke,  who  recently 
introduced  a  bill  in  the  Legislature  call- 
ing for  the  repeal  of  the  blue  laws,  was 
the  principal  speaker  at  the  meeting. 
Slides  were  distributed  at  the  close  of 
the  meeting  for  the  exhibitors  to  show 
on  the  screen,  which  requested  the  pat- 
rons to  sign  a  petition  already  prepared 
for  them  and  forward  it  to  their  re- 
spective   representatives    in    Harrisburg. 

Cohn  Making  New  Song  Films. 

Harry  Cohn,  who  has  produced  over  a 
score     of     motion     picture     song     reels 


featuring  various  Universal  players,  is 
at  work  on  several  new  "Song  Hits  in 
Photoplays"  productions  at  Universal 
City. 


Bridgeport  House  Proves 

Wisdom  of  Rebooking 

THE  economy  preached  recently  by 
Hoover  and  other  conservation 
leaders  apparently  has  been  taken 
to  heart  by  some  exhibitors.  If  failure 
to  utilize  all  the  food  value  in  a  piece 
of  meat  is  waste,  so  is  it  extravagance 
to  let  any  portion  of  a  theatre's  public 
fail  to  see  a  big  play. 

At  least  this  is  said  to  have  been  the 
policy  adopted  by  the  management  of 
Shea's  Park  Theatre,  Bridgeport,  Conn., 
in  booking  "Salome."  The  Park  Theatre 
plays  a  split  week  policy,  the  first  part 
of  the  week  being  given  to  motion  pic- 
tures and  the  second  to  burlesque  at- 
tractions. Wherefore,  when  it  booked 
"Salome"  last  month  it  was  unable  to 
take  the  picture  for  more  than  three 
days. 

So  great  were  the  crowds  attending 
every  showing  during  the  first  engage- 
ment that  it  was  apparent  to  the  man- 
agement there  was  a  large  number  of 
picture  patrons  who  wanted  to  see  the 
production  and  were  unable  to  get  in. 
Accordingly  the  Park  took  "Salome" 
for  a  repeat  booking  for  February  16, 
17,  18  and  19. 

By  a  sharp  advertising  campaign,  the 
management  made  the  most  of  the  pres- 
tige established  by  the  film  during  its 
first  showing,  and  thus  reached  the  sec- 
tion of  the  public  that  was  unable  to 
get  into  the  theatre  during  the  January 
engagements. 

This  economy  in  patronage,  it  is 
stated,  was  rich  in  results,  for  the  re- 
ceipts for  the  first  three- days  of  the 
repeat  engagement  amounted  to  more 
than  $2,000. 


Adopts  Novel  Policy  to 

Boost  Second-Day  Runs 

TO  insure  against  a  falling  off  in  at- 
tendance on  the  second  day  of  the 
showing  of  a  feature,  J.  Goldie, 
manager  of  the  Anita  Theatre,  Sixteenth 
avenue,  Newark,  which  opened  last  week 
as  a  fourth-run  house  playing  all  Fox 
pictures,  had  adopted  a  novel  scheme  of 
booking.  He  plays  a  feature  two  days, 
but  on  the  second  day  adds  another  fea- 
ture, so  that  persons  who  attended  the 
show  on  the  first  day  can  return  the 
following  day  and  see  another  picture. 
The  Anita,  which  is  one  of  the  three 
houses  operated  by  Taxier  Brothers,  has 
1,000  seats.  It  is  in  the  Roseville  sec- 
tion of  Newark,  and  plays  in  opposition 
to  two  other  houses,  one  of  which  shows 
Fox  pictures  on  a  third  run. 

To  offset  this  opposition,  Mr.  Goldie 
has  had  installed  one  of  the  best  types 
of  Wurlitzer  organs,  which  is  played 
during  the  pictures  by  Frank  Lumpert. 
Mr.  Goldie  is  preparing  to  make  his 
lobby  and  house  front  the  most  beautiful 
in  the  Roseville  section.  Because  the 
William  Fox  Terminal  Theatre  and  the 
Hill  Theatre,  first  and  second-run  houses 
in  Newark,  advertise  extensively,  Mr. 
Goldie  says  he  does  not  find  it  neces- 
sary to  do  much  billboard  advertising. 
He  is  a  firm  believer,  however,  in  the 
efficiency  of  a  mailing  list,  and  has  de- 
veloped one  that  covers  nearly  all  the 
him  patrons  in   his   neighborhood. 


Woody  Visits  Select  Branches. 

Leaving  New  York  on  February  21, 
J.  S.  Woody,  general  sales  manager  for 
Select,  made  a  trip  to  St.  Louis  and 
Kansas  City  last  week  on  business  for 
his  firm.  During  the  last  few  months 
Mr.  Woody  has  been  very  busy  in  the 
home  office,  but  for  some  time  past  he 
has  been  planning  a  series  of  short 
jumps  to  various  Select  branches,  and 
his  trip  last  week  to  St.  Louis  and  Kan- 
sas' City  was  the  first  of  a  numbei  of 
such  visits  that  he  will  make  within  the 
next  few  months. 

From  New  York  Mr.  Woody  went  to 
St.  Louis,  where  he  conferred  with 
Branch  Manager  J.  C.  Ragland  at  Se- 
lects' Exchange  in  that  city.  From  St. 
Louis  he  went  to  Kansas  City,  where 
he  met  Branch  Manager  A.  H.  Mc- 
Laughlin. 


500  Present   at   Cleveland    Film   Ball. 

Five  hundred  film  folks  and  others 
gathered  at  the  movie  frolic  and  ball 
given  February  20  in  Hotel  Winton, 
Cleveland.  The  ball  was  arranged  by  a 
committee  of  film  men. 

Among  those  present  were  Wilton 
Lackaye,  Vaughn  Glaser,  Fay  Courtney, 
all  playing  in  local  theatres,  and  Capt. 
Dick  Travers,  Greta  Hartman,  Henry  G. 
Sell,  George  Fox,  who  were  in  town 
making  a  moving  picture  of  "The  House 
Without  Children"  and  Robert  Mc- 
Laughlin,  author. 

The  grand  march  was  at  9.30  and  danc- 
ing lasted  till  midnight,  when  a  vaude- 
ville show  consisting  of  posing  by  local 
favorites  in  imitation  of  Theda  Bara, 
Nazimova  and  Mack  Sennett  bathing 
girls  was  given. 

More  dancing  followed  until  an  early 
hour.  A  moving  picture  of  the  grand 
march  was  made,  which  was  developed, 
printed  and  shown  at  midnight 


Charleston  Honors  a  "Native  Son." 

Always  alert  to  welcome  a  "native 
son,"  Charleston,  W.  Va.,  turned  out  in 
full  force  when  Clara  Kimball  Young's 
recent  Select  Picture,  "The  Road 
Through  the  Dark,"  played  the  T.  L. 
Kearse  circuit  of  theatres  in  that  city, 
to  greet  Capt.  Henry  Woodward,  who 
has  one  of  the  important  parts  in  Miss 
Young's  support.  In  addition  to  the 
general  public  welcome  at  the  theatres, 
the  Charleston  Gazette  carried  a  half- 
page  layout  of  cuts  from  "The  Road 
Through  the  Dark"  showing  scenes  in 
which  Captain  Woodward  appears,  and 
several  small  cartoons  illustrating  dif- 
ferent episodes  in  his  life.  Captain 
Woodward  was  born  in  Charleston, 
where  he  remained  until  he  entered 
West  Point.  He  served  as  captain  dur- 
ing  the   Philippine   campaign. 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1333 


AMERICAN  EXTREMELY  ACTIVE  ON  COAST 

J.  R.  Freuler  Gives  Interview  That  Conveys 
Idea  of  How  Lively  Production  Matters  Are 


WITH  Samuel  S.  Hutchinson,  pres- 
ident of  the  American  Film  Com- 
pany, busy  with  the  affairs  of 
the  organization  in  Europe  for  several 
weeks  past,  and  Richard  R.  Nehls,  gen- 
eral manager,  engaged  in  overseeing 
important  work  at  the  Santa  Barbara 
studios  for  a  lengthened  stay,  it  de- 
volved upon  John  R.  Freuler,  secretary 
of  the  company,  to  shoulder  the  duties 
of  the  general  offices  in  Chicago  during 
their   absence. 

In  a  conversation  with  Mr.  Freuler 
one  day  last  week,  it  was  learned  that 
Mr.  Hutchinson  at  that  time  was  in 
Paris,  negotiating  new  contracts  with 
foreign  buyers  of  American's  product. 
He  hinted  that  there  is  a  possibility 
that  Mr.  Hutchinson  may  make  arrange- 
ments whereby  the  American  Film  Com- 
pany will  distribute  its  own  product 
both  in  the  British  Isles  and  on  the  con- 
tinent, and  stated  that  Mr.  Hutchinson 
had  received  several  very  flattering  of- 
fers   for   American's   productions. 

Hutchinson  to   Return  March  8. 

Mr  Hutchinson  writes  that  he  has 
found  it  much  easier  to  get  to  Europe 
than  to  make  the  return  trip  to  the 
United  States.  He  was  fortunate 
enough,  however,  to  secure  passage  on 
the  Carmania,  which  is  scheduled  to 
leave  Liverpool  March  8,  and  writes 
that  before  sailing  he  expects  to  have 
completed  all  important  business  mat- 
ters  in    Europe. 

When  questioned  regarding  certain 
rumors  afloat  for  some  time  past  con- 
cerning "Damaged   Goods,"   Mr.   Freuler 


replied   that   this    well   known    film   sub- 
ject will  be  offered  to  state  rights  buy- 
ers in  the  near  future;  but  that  no  def- 
inite  decision    had   yet   been    made. 
Something    About    "Damaged    Goods." 

"When  it  is  offered  eventually  to  the 
public  again,  we  have  some  new  mate- 
rial which  will  be  available  for  use  to 
make  a  sort  of  a  new  edition  of  the 
subject,"  said  Mr.  Freuler.  "It  was 
withdrawn  from  the  Mutual  Film  Cor- 
poration some  time  ago,  and  is  not 
available  at  any  exchange  at  the  pres- 
ent time,  all  of  the  prints  having  been 
shipped  to  our  plant,  so  that  none  are 
now  on  the  market." 

Mr.  Xehls  has  spent  most  of  his  time 
in  Santa  Barbara  and  Los  Angeles 
since  his  last  trip  to  the  Coast.  He  re- 
cently appointed  A.  M.  Thompson  studio 
manager  at  Santa  Barbara.  Mr.  Thomp- 
son has  had  considerable  experience  at 
the   Fox  and   Ince   studios. 

Special  attention  is  being  paid  at 
present  by  Mr.  Niehls  to  the  scenario 
department,  and  good  stories  which  af- 
ford exceptional  opportunities  to  Wil- 
liam Russell.  Alary  Miles  Minter  and 
Margarita  Fisher,  are  being  selected 
with  the  greatest  care.  Mr.  Nehls  re- 
ports that  Miss  Minter  is  busy  every 
day  at  the  studio  and  that  fine  results 
are  being  obtained.  Mr.  Russell  and 
Miss  Fisher  are  also  kept  exceptionally 
busy  and  the  Santa  Barbara  institution, 
as  a  whole,  hums  with  activity  and 
everybody    is    contented    and   happy. 

Mr.  Freuler  assured  me  that  business 
with   the  American   has   never  been  bet- 


ter, and  he  attributes  this  to  the  high 
grade  quality  of  the  productions  turned 
out  and  to  the  increasing  popularity  of 
the  American   stars. 

Carl  Laemmle  Makes  His 

Annual  Trip  to  the  Coast 

CARL  LAEMMLE,  president  of  the 
LJniversal,  arrived  in  Chicago  on 
Wednesday,  February  19,  accom- 
panied by  his  son  and  daughter.  They 
left  on  the  night  train  for  Los  Angeles 
the   following   day. 

Mr.  Laemmle  was  seen  only  for  a  few 
minutes  in  his  private  office,  in  the  Con- 
sumers Building,  and  explained  that 
this  was  his  annual  trip  to  the  Coast. 
He  expressed  himself  as  being  "wildly 
enthusiastic  over  'The  Heart  of  Hu- 
manity,'" and  told  me  that  he  had  seen 
the  picture  no  less  than  fifteen  times ; 
also  that  he  had  viewed  it  when  its 
length  was  15,000  feet,  and  then  he  was 
still  anxious   for  more. 

In  speaking  of  the  productions  of  Uni- 
versal and  Jewel  he  stated  that  they 
are  not  only  better  than  they  have  been 
in  the  past,  but  so  far  better  than  they 
have  ever  been  that  he  disliked  to  draw 
comparisons.  In  this  respect  he  said 
that  his  statement  referred  to  comedies 
and  serials  as  well  as  to  Universal  and 
Jewel  special  attractions,  and  that  they 
are  so  much  better  all  through  that  he 
was  naturally  more  than  enthusiastic. 
In  order  to  accentuate  the  statement  he 
reminded  the  writer  that  he  is  a  hard 
critic  of  his  own  pictures,  but  that  he 
had  no  kick  coming  regarding  the  ap- 
proved product  now  being  offered. 
Mr.     Laemmle     Enthusiastic. 

"The  outlook  was  never  better  than 
it  is  at  the  present  time,  and  the  pic- 
ture which  has  the  call  today  must  be 
the  acme  of  perfection — the   very  best," 


^(^aaSfi^Og^g^e^^c^LQI 


"Puppy    Love."  "Johnny  Get   Your  Gun." 

Lila    I-ee   and    Fred    Stone    Are    the    Stars    in    These    Two    Paraniounters.     Li  la  Seems  t>>  Be  Givins  Charley  Murray  the  S.  O.  S. 


1334 

Mr.  Laemmle  informed  me  that  D.  B. 
Lederman,  special  representative  of 
Universal,  who  has  been  traveling 
throughout  the  country  for  some  time 
past,  installing  a  uniform  system  of  op- 
eration in  every  Universal  office,  had 
just  been  appointed  as  his  private  sec- 
.  retary.  Mr.  Lederman  left  for  New 
York  during  the  week,  where  he  will 
make   his   headquarters   in   the   future. 

Mr.  and  Mrs.  Sidney  Drew 
Honored  at  Operators'  Ball 

THE  tenth  annual  ball  of  the  Chi- 
cago moving  picture  operators, 
Local  110,  I.  A.  T.  S.  E.,  was  given 
at  the  Coliseum  Thursday  evening,  Feb- 
ruary 20,  and  it  was  easily  the  most  suc- 
cessful and  enjoyable  event  of  the  kind 
yet  seen  in  Chicago.  It  was  largely  at- 
tended by  film  people  generally,  and 
Mayor  Thompson  and  other  prominent 
officials  from  the  City  Hall  were  pres- 
ent to  do  honor  to  the  specially  invited 
guests  of  the  occasion,  Mr.  and  Mrs. 
Sidney  Drew,  who  are  in  the  last  week 
of  a  most  successful  run  of  "Keep  Her 
Smiling,"  at  the  Woods  Theatre. 

On  the  arrival  of  the  popular  com- 
edians at  the  Coliseum,  Mrs.  Drew  was 
presented  with  a  bouquet  of  orchids  by 
Fred  E.  Havill,  a  member  of  the  ex- 
ecutive committee  of  Local  110.  But  a 
still  more  appreciated  surprise  awaited 
the  honored  guests  when  they  entered 
the  great  hall  of  the  Coliseum.  A  guard 
of  honor,  comprised  of  ISO  discharged 
soldiers  and  sailors  in  uniform,  members 
of  Local  110,  was  in  waiting  to  receive 
them  and  the  guests  were  escorted  to  a 
handsome  private  booth,  especially 
erected  for  their  use,  marching  between 
the  two  rows  of  men  and  receiving  the 
hearty  plaudits  of  the  large  gathering. 
Soldier    Escort    Recalls    Dead    Son. 

Mr.  and  Mrs.  Drew  were  deeply  af- 
fected as  they  marched  down  the  hall 
between  the  rows  of  uniformed  men, 
due  chiefly  to  the  fact  that  Mr.  Drew 
lost  his  only  son,  S.  Rankin  Drew,  in 
the  war.  He  was  a  member  of  the 
Lafayette  Escadrille  in  France. 

But  a  still  higher  honor  awaited 
these  much-loved  comedians  of  the 
screen  and  stage  during  the  festivities 
of  the  evening.  Mayor  Thompson,  sur- 
rounded by  his  party,  presented  them 
with  the  freedom  of  thecity  of  Chicago 
in  a  neat,  eulogistic  speech,  that  was 
loudly  applauded.  Still  another  honor 
was  extended  them  when  they  were  re- 
quested to  lead  the  grand  march. 

During  the  evening  Mr.  and  Mrs. 
Drew  were  introduced  to  Richard 
Green,  international  vice  president  of 
the  I.  A.  T.  S.  E.,  the  officials  of  Local 
110,  and  to  everyone  present.  Much 
credit  should  be  given  Thomas  J.  Ray- 
nolds,  president  of  Local  110,  and 
Thomas  E.  Moloy,  business  agent,  for 
their   successful   handling   of   the   affair. 

Remarkable  Demand  for 

Chaplin  Revival  Pictures 

GENERAL  MANAGER  SMITH,  of 
the  George  Kleine  System,  in- 
forms me  that  remarkable  success 
is  attending  the  revival  of  the  Charlie 
Chaplin  pictures,  "Shanhaied,"  "A  Night 
in  the  Show,"  "The  Bank"  and  "Police." 
Here,  in  Chicago,  the  first  release  has 
been  booked  for  a  solid  week,  beginning 
February  24,  at  McVickers,  by  Jones, 
Linick  &  Schaefer,  and  during  the  same 
week  it  will  be  run  at  the  Randolph  for 
two  days  and  at  the  Orpheum  for  four. 


^HE     MOVING    PICTURE    WORLD 


It  has  also  been  booked  for  the  week 
of  March  3  over  the  Ascher  Brothers 
circuit,  one  day  at  each  house. 

It  has  been  booked  for  one  week  at 
the  Rialto,  New  York;  approximately 
for  one  hundred  days  over  the  New 
York  circuit  of  Marcus  Loew;  one  hun- 
dred days  on  the  Stanley  circuit,  Phila- 
delphia; three  days  at  the  New  Day- 
ton, Dayton,  O.,  and  for  one  week  at 
Shea's  Hippodrome,  Buffalo. 

Mr.  Smith  announces  that  all  the  high 
class  theatres  throughout  the  United 
States  are  contracting  for  the  series, 
which  was  originally  released  by  Es- 
sanay  about  three  years  ago.  New 
prints  of  the  pictures  have  been  made, 
and  a  fine  line  of  new  paper  provided.  / 

Chicago  Film  Exchanges 
Must  Move  Outside  "Loop" 

NOTICE  was  received  recently  by 
film  distributors  in  Chicago,  is- 
sued by  the  city  chief  of  the  bu- 
reau of  explosives,  Mr.  Hajda,  to  the 
effect  that  all  film  exchanges  must  re- 
move from  their  present  locations, 
within  the  "Loop"  district,  not  later 
than  April  30,  1920.  This  order  is  in 
compliance  with  the  new  city  ordinance, 
which  prohibits  the  storage  of  moving 
picture  films  within  the  "Loop." 

This  order  led  to  a  meeting  of  the 
Chicago  F.  I.  L.  M.  Club  at  the  City  Club, 
Thursday,  February  20.  The  chief  sub- 
ject of  discussion  was  the  securing  of 
a  main  storage  and  office  building  for 
films  and  exchanges  in  Chicago,  in 
which  all  films  and  film  distributors  in 
the  city  will  be  stored  and  located. 

The  meeting  was  largely  attended  and 
several  locations  were  suggested  for  the 
site  of  a  suitable  structure  for  the  pur- 
pose;  but  decision  was  deferred  until 
the  next  meeting  of  the  F.  I.  L.  M.  Club, 
which  will  be  held  some  time  during 
the  week  of  Monday,  February  24. 

U.  S.  Navy  Needs  Men 

For  Its  Hospital  Corps 

THE  U.  S.  Navy  Recruiting  Station, 
Transportation  Building,  Chicago, 
is  in  receipt  of  information  from 
the  Bureau  of  Navigation  that  the  Navy 
is  urgently  in  need  of  young  men  to  en- 
list  in   the   Hospital   Corps. 

Young  men  between  the  ages  of  eight- 
een and  thirty-five  who  have  had  gram- 
mar school  and  one  year  high  school 
education,  or  the  equivalent  thereof, 
may  enlist  as  hospital  apprentice,  sec- 
ond class.  Also,  young  men  who  have 
only  had  grammar  school  education  but 
possess  ability  to  learn  quickly,  will  be 
accepted   in    this    rating. 

Upon  enlistment,  hospital  apprentices, 
second  class,  are  detailed  to  a  hospital 
corps  training  school  for  a  six  months' 
course  of  instruction  and  will  serve  in 
this  rating  until  this  course  of  instruc- 
tion is  completed.  Upon  completion  of 
this  course,  and  graduation  from  one  of 
these  schools,  men  will  be  advanced  to 
the  rating  of  hospital  apprentice,  first 
class. 

Opportunity    for    Bright    Men. 

Subsequent  to  completing  the  course 
at  the  Training  School,  they  must 
serve  at  least  six  months  in  the  rating 
of  hospital  apprentice,  first  class,  be- 
fore they  are  eligible  for  further  ad- 
vancement. This  branch  of  the  service 
is  not  only  work  of  a  pleasajjt  nature, 
but  is  lucrative  in  education.  The  en- 
listments are  for  a  term  of  fours  years 


March  8,  1919 


of  service  in  any  part  of  the  world, 
either  ashore  or  afloat,  as  service  re- 
quirements demand.  A  knowledge  of 
and  experience  in  nursing  is  an  advan- 
tage  to   an   applicant. 

Ratings  of  practically  every  other 
branch  of  the  service  are  also  open  for 
voluntary  enlistment  and  young  men 
not  living  in  Chicago  may  secure  infor- 
mation from  their  postmasters,  or  by 
writing  direct  to  the  U.  S.  Navy  Recruit- 
ing Station,  Transportation  Building, 
Chicago,   111. 

State  or  Home  Rule 

Censors  for  Chicago? 

ELLIS  P.  OVERHOLZER,  secretary 
of  the  state  censorship  board  of 
Pennsylvania,  was  present  by  invi- 
tation at  the  weekly  Friday  meeting  of 
the  Chicago  Censorship  Commission  last 
week.  During  an  address  he  advocated 
the  divorce  of  censorship  from  the 
police  force  and  recommended  instead 
a  commission  of  three  or  five  members, 
with   full  power  to   act. 

"The  members  should  be  broad- 
minded  and  have  a  liberal  education  and 
a  good  knowledge  of  life,"  said  Mr. 
Overholzer.  "They  should  not  be  bound 
strictly  by  laws,  but  should  have  a  set 
of  standards  which  they  can  change 
from  time  to  time." 

Mr.  Overholzer  is  now  engaged  in  a 
propaganda  tour  of  tht  country  during 
which  he  will  recommend  the  various 
states  to  adopt  state  censorship  of  pic- 
tures, with  the  view  of  holding  a  con- 
gress of  censors  later,  at  various  points. 
At  each  congress  it  is  the  intention  to 
lay  down  as  law  the  things  which  should 
and  should  not  be  permitted  in  moving 
pictures. 

In  his  address  before  the  Chicago 
commission  he  roundly  scored  crime  se- 
rials, lurid  titles  and  slapstick,  "the 
kind  Charles  Chaplin  originated  and 
whose  vulgarity  is  beyond  expression." 
Notwithstanding  that  Mr.  Overholzer 
stands  pat  for  state  censorship  every- 
where, several  Chicago  aldermen,  who 
were  present,  declared  unanimously  for 
home  rule  censorship  in  Chicago's  case, 
no  matter  what  the  state  of  Illinois 
might  do. 

A  meeting  has  been  arranged  at  the 
La  Salle  Hotel  Monday  afternoon,  Feb- 
ruary 24,  where  home  rule  censorship 
for  Chicago  and  statewide  censorship 
by  the  state  will  be  discussed  and  ar- 
gued by  men  and  women  who  are  firm 
adherents  of  one  or  the  other  policy. 


New  Picture  Theatre 

to  Seat  Three  Thousand 

EXTENSIVE  building  plans  are  pro- 
gressing rapidly  in  Chicago,  a  sure 
sign  of  the  readiness  of  capital  and 
of  promoters  to  engage  in  activities 
that  will  not  only  advance  the  city's 
greatness  and  prosperity,  but  will  also 
furnish  work  for  hundreds  and  thou- 
sands of  men  who  have  returned  from 
the  war.  One  of  the  most  important  of 
these  building  projects  is  the  construc- 
tion of  a  great  modern  picture  theatre 
and  store  building,  which  is  estimated  to 
cost  $750,000.  The  site  of  the  structure 
is  on  the  southwest  corner  of  Sixty- 
third  street  and  Union  avenue,  in  the 
midst  of  a  populous  and  well-to-do  com- 
munity. 

The  plans  have  been  under  way  tor 
some  time,  as  the  property  was  pur- 
chased   about    six   months    ago    and    the 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1335 


building  would  have  been  well  under 
way  at  present,  but  Government  restric- 
tions on  building  material  postponed 
construction.  The  title  to  the  property 
is  vested  in  A.  E.  Whitbeck,  a  promoter 
and  capitalist,  and  general  manager  of 
a  corporation  known  as  the  Chicago 
United  Theatres.  W.  P.  Clement,  for- 
merly part  owner  and  manager  of  the 
Jackson  Park  Theatre,  Sixty-seventh 
street  and  Stony  Island  avenue,  who  is 
financially  interested  in  the  Chicago 
United  Theatres,  will  be  the  managing 
director  as  well  as  manager  of  the  new 
house.  He  is  the  only  showman  finan- 
cially interested  in  the  corporation, 
which  evidently  has  in  view  the  build- 
ing of  a  circuit  of  great,  modern  picture 
theatres. 

Mr.  Clement  considers  the  site  of  the 
new  theatre  one  of  the  very  finest  in 
Chicago  for  a  large  picture  house,  and 
the  seating  capacity  will  be  about  3,000 
or,  more  correctly,  2,850.  The  work  of 
clearing  the  site  of  the  old  buildings 
will  begin  at  once,  and  Mr.  Clement  ex- 
pects that  the  theatre  will  be  ready  for 
opening  some  time  in  September,  this 
year.  Walter  W.  Ahlschlager,  who  was 
architect  of  the  beautiful  Pantheon 
Theatre  on  Sheridan  Road  near  Wilson 
avenue,  has  been  entrusted  with  draw- 
ing the  plans  of  the  new  house.  In  this 
he  will  be  governed  by  the  ideas  of  Mr. 
Clement  as  to  just  what  a  great  modern 
moving  picture  theatre  should  be. 

In  order  to  familiarize  himself  with 
all  that  is  best  in  the  construction  of 
modern  picture  theatres  in  America, 
Mr.  Clement  has  made  arrangements 
for  a  trip,  in  the  near  future,  that  will 
last  two  months.  He  will  visit  all  the 
leading  picture  houses  in  the  country, 
including  New  York  and  San  Francisco, 
and  will  gain  first  hand  information  that 
will  be  invaluable. 

Cameraman  Rose 

Founds  Institute 

Jackson  J.  Rose,  an  expert  cameraman, 
who  has  in  times  past  done  excellent 
work  at  the  Essanay  studio,  and  who 
was  one  of  the  two  cameramen  selected 
for  the  taking  of  the  Chicago  Herald- 
Examiner's  "Smile  Films"  recently,  has 
established  The  Cinema  Institute  in 
which  he  will  give  instruction  in  the  art 
of  cinematography.  The  studio  of  the 
Emerald  Motion  Picture  Company,  at 
1717-21  North  Wells  street,  has  been  se- 
cured as  the  headquarters. 

Big   Demand   for  "Common   Clay." 

Pathe's  special  feature,  "Common 
Clay,"  featuring  Fannie  Ward,  will  re- 
ceive its  initial  presentations  in  Chi- 
cago at  the  Riviera,  Central  Park  and 
Pastime  theatres,  with  a  week's  run  at 
each  house.  Manager  Rogers,  of 
Pathe's  Chicago  office,  announces  that 
the  demand  for  the  picture  is  phe- 
nomenal. 

Notable  Trio  Go  to  New  York. 

Mildred  Harris  (now  Mrs.  Charles 
Chaplin),  Blanche  Sweet  and  Harry  Gar- 
son  stopped  over  in  Chicago  Wednesday, 
February  19,  for  a  few  hours  at  the 
Blackstone  Hotel  on  their  way  from 
Los  Angeles  to  New  York.  It  will  be 
remembered  that  Mr.  Garson  produces 
pictures  in  which  Blanche  Sweet  stars 
and  that  he  also  controls  Clara  Kimball 
Young.  It  was  impossible  to  get  con- 
nection with  them  at  the  Blackstone, 
otherwise  there  might  have  been  a 
longer   story. 


Jack  Pickford  Will  Fly  to  Location. 

Jack  Pickford  will  make  an  aeroplane 
trip  from  his  studio  in  Los  Angeles  to 
Monterey,  Cal.,  being  the  first  film  star 
to  use  aircraft  as  a  regular  means  of 
getting  to  and  from  his  work.  He  will 
make  the  first  trip  next  week,  leaving 
from  his  studio  in  Melrose  avenue  near 
Western,  and  making  the  entire  trip  to 
the  Del  Monte  Hotel  at  Monterey  with- 
out a  stop.  From  the  landing  field  at 
Monterey  it  is  only  a  short  distance  by 
automobile  into  the  mountains  where 
the  scene  of  Pickford's  new  film  pro- 
duction is  being  laid. 


P.  R.  Wernick  Returning 

to  His  Native  England 

P.  K.  wernick,  after  a  varied  expe- 
rience of  ten  years  in  the  American 
film  business,  is  preparing  to  return  to 
England.  He  will  be  remembered  as 
being  prominent  in  the  Manhattan 
Feature  Film  Company,  which  handled 
many  big  productions  several  years  ago, 
notaDiy   Helen    Gardner's   "Cleopatra." 

Subsequently  he  was  identified  with 
the  l'ox,  Goldwyn  and  Selznick  organi- 
zations and  has  managed  exchanges  in 
Detroit,  Boston  and  Buffalo.  Selling 
film  in  the  large  cities  of  the  United 
States  has  been  a  valuable  experience. 
Besides  being  thoroughly  familiar  with 
the  exchange  end  of  the  business,  Mr. 
Wernick  understands  the  technical  and 
production  sides  and  may  develop  some 
great    ideas    along   those    lines. 

In  due  time  Mr.  Wernick  expects  to 
return  to  the  United  States,  when  he 
has  laid  out  his  plans  to  London.  He 
was  recently  married  to  Miss  Frances 
Elizabeth  Burns,  a  Minnesota  girl,  and 
the  trip  across  the  Atlantic  is  thus  both 
a  homecoming  and  a  honeymoon  for 
the   young   couple. 


Shows  "Shoulder  Arms" 
from  9  A.  M.  Until  "Taps" 

CONTINUOUS  showings  of  "Shoul- 
der Arms"  from  nine  o'clock  in  the 
morning  until  "Taps"  in  the  2,000- 
seat  Post  Theatre,  Camp  Greenleaf, 
Chickamauga  Park,  Ga.,  failed  to  ex- 
haust the  demands  of  the  soldiers  quar- 
tered'there  in  their  patronage  of  the 
second  Chaplin  production  to  be  re- 
leased by  First  National  Exhibitors'  Cir- 
cuit. 

An  admission  price  of  twenty-five 
cents  was  charged,  and  when  the  thea- 
tre closed  at  the  regulation  army  hour 
for  the  suspension  of  the  military  day, 
the  open  space  before  the  house  was 
jammed  with  uniformed  men  waiting  to 
be    admitted. 

A  return  engagement  of  one  day  was 
played  a  week  later,  with  the  total  num- 
ber of  paid  admissions  amounting  to  just 
twenty-one  more  than  on  the  first  day's 
run.  Now  the  camp  commandant  wants 
to  know  how  someone  figured  out  a  way 
to  jam  that  additional  number  of  men 
into  a  space  which,  on  the  occasion  of 
the  first  showing,  had  been  packed  be- 
yond capacity. 


Indiana  House  Pack  'Em 
In  with  "Virtuous  Wives" 

WH.  LINDSAY,  of  the  Paramount 
Theatre,  Logansport,  Ind.,  in- 
•tends  to  build  a  new  theatre  with 
a  much  greater  capacity  than  that  of 
the  Paramount  because  he  was  given 
positive  evidence  by  local  motion  pic- 
ture patrons  that  they  were  capable  of 
making  the  investment  profitable  to 
him. 

Early  in  January  he  was  visited  by  L. 
M.  Knox,  of  the  H.  Lieber  Company, 
First  National  Exhibitors'  Circut  franch- 
ise owners  for  Indiana.  A  contract  was 
signed  for  a  three  days'  run  at  the 
Paramount  on  "Virtuous  Wives."  The 
rental  price,  according  to  Mr.  Lindsay 
was  four  times  greater  than  he.  ever 
before  had  paid  for  any  feature  produc- 
tion starring  Miss  Stewart.  Spurred  by 
the  thought  that  he  had  greatly  ex- 
ceeded the  maximum  he  could  afford  to 
pay  for  a  special  attraction  and  fearing 
a  loss,  Mr.  Lindsay  determined  to  pro- 
tect himself  through  his  faith  in  ad- 
vertising. 

Four  days  before  the  run  began  he 
started  a  campaign  in  the  Logansport 
newspapers,  using  large  display  space 
exclusively.  He  employed  practically 
every  form  of  exhibitor  advertising  and 
publicity  material  provided  by  First  Na- 
tional. On  the  third  day  of  the  run  of 
"Virtuous  Wives,"  he  wrote  to  Floyd 
Brown,  manager  of  the  motion  picture 
division  of  the  H.  Lieber  Company  of 
Indianapolis,  saying  that  the  first  night 
he  filled  every  seat  and  stood  them  in 
every  space  he  could  find  large  enough 
to  accommodate  two  feet,  and  before  7 
o'clock  had  to  close  the  doors  in  the 
face  of  as  many  people  as  he  had  in  the 
house.  Mr.  Lindsay  did  a  big  business 
throughout  the   three   days. 

It  was  on  the  occasion  of  Mr.  Knox's 
next  visit  to  Logansport  that  Mr.  Lind- 
say confided  to  him  his  intention  of 
building  a  larger  theatre  as  the  result 
of  his  experience  in  working  along  new 
lines  to   attract  patronage. 


Better  opportunities  are  offered  in  The 
World's  Classified  advertising  than  in  any 
other  medium  known  to  the  trade.  Large 
needs  have  been  supplied  by  small  adver- 
tisements. Think  it  over  and  then  "give 
it  a  try." 


Eureka  Screen  Company 

Claims  Unique  Product 

THE  Eureka  Screen  Company,  organ- 
ized for  the  manufacture  of  motion 
picture  screens,  was  incorporated 
in  Hartford,  Conn.,  last  week  with  a 
capitalization  of  $150,000.  The  parent 
office  and  factory  will  be  in  Hartford 
under  the  direction  of  the  patentee  and 
production  manager,  Wilbur  Davis.  The 
Xew  York  office  is  located  at  17  West 
Forty-second  street,  in  charge  of  the 
president,  William  H.  Currie,  who  was 
until  recently  Shuberts'  Chicago  man- 
ager. Dr.  Henry  McManus,  dramatic 
editor,  and  part  owner  of  the  Hartford 
Post,  is  vice-president  of  the  new 
company. 

The  new  screen,  it  is  said,  possesses 
qualities  which  have  been  striven  for 
for  a  number  of  years  by  inventors  and 
scientific  men.  Mr.  Davis,  who  has  in- 
vented the  formula  for  the  treatment  of 
the  screen  fabric,  claims  to  have  solved 
the  problem  of  projecting  colors  on  a 
screen  from  black  and  white  negatives. 
The  first  public  demonstration  was  made 
in  Hartford  a  few  weeks  ago  and  re- 
sulted so  satisfactorily  that  a  number 
of  picture  theatre  managers  immediately 
ordered  screens  for  their  houses,  and 
have   already   installed   them. 


1336 


THE    MOVING    PICTURE    WORLD 


March  8,   1919 


LINE   UP  FOR  FIGHT  ON  SUNDAY  SHOWS 

New  York  Picture  Show 
Opposition — The 


Charge 


men  Will  Have  Strong 
of  Corruption  Enters 


Albany,   Feb.   24. 

THAT  the  New  York  Civic  League 
intends  to  leave  no  stone  unturned 
in  its  present  fight  to  prevent  the 
passage  of  any  bill  which  will  legalize 
Sunday  motion  picture  shows  in  this 
state  became  evident  today,  when  sen- 
ators and  assemblymen  were  furnished 
with  copies  of  the  Reform  Bulletin  de- 
voted entirely  to  stating  ten  objections 
to   the  bill. 

In  the  first  place,  according  to  the  Rev. 
O.  R.  Miller,  chief  spokesman  of  the 
league,  Sunday  movies  are  not  needed; 
secondly,  they  commercialize  the  Chris- 
tian Sabbath;  in  the  third  place,  they 
destroy  the  rest  and  quiet  of  many 
people;  they  are  a  positive  injury  to  the 
churches  wherever  they  are  allowed; 
they  injure  the  Christian  Sabbath  and 
thus  injure  the  morals  of  the  people; 
many  of  the  pictures  shown  are  im- 
moral; such  vicious  laws  as  permit  mo- 
tion pictures  on  Sunday  are  unconsti- 
tutional; Sunday  movie  theatres  disre- 
gard the  rights  of  labor;  the  passage 
of  the  bill  would  have  a  detrimental  ef- 
fect on  every  other  state  legislature  in 
the  country  and  the  legalizing  of  Sunday 
movies  would  be  the  entering  wedge  for 
legalizing  all  other  Sunday  amusements. 
Opposition    Lining    Up. 

The  New  York  Civic  League  is  plan- 
ning to  lead  the  fight  at  a  hearing  on 
the  bill,  the  date  of  which  will  be  an- 
nounced later.  The  league  is  today  mar- 
shaling its  forces  and  plans  to  bring 
many  spokesmen  from  various  parts  of 
the  state  so  that  practically  every  sec- 
tion will  be  represented.  Petitions  bear- 
ing the  names  of  those  oposed  to  Sun- 
day movies  are  also  being  circulated 
with  the  idea  of  later  presenting  these 
to  the  senators  and  assemblymen  as  re- 
vealing the  real  sentiment  of  the  resi- 
dents of  New  York   State. 

The  league  is  urging  everyone  to  write 
at  once  to  the  senator  or  assemblyman 
who  represents  him  in  Albany  and  to 
protest  emphatically  against  the  Chris- 
tian Sabbath  being  commercialized,  say- 
ing that  the  present  Sabbath  laws  must 
be  strengthened'  rather  than  weakened. 
The  names  and  home  addresses,  as  well 
as  the  politics  and  occupation  of  the 
legislators  are  being  sent  broadcast  The 
league  boasts  of.  a  quarter  of  a  million 
names  of  influential  people  in  this  state 
to  whom  copies  of  the  Bulletin  devoted 
to  opposition  of  the  Sunday  movie  bill 
will  be  sent. 

Charges    of    Corruption. 

"The  movie  trust,"  said  Rev.  Mr.  Mil- 
ler today,  "is  making  extraordinary  ef- 
forts to  put  through  the  Sunday  mo- 
tion picture  bill  this  year.  A  promi- 
nent woman  suffrage  leader  told  me  re- 
cently that  she  had  been  offered  a  very 
large  price  by  the  representative  of  the 
movies  to  work  for  a  Sunday  motion 
picture  bill.  I  have  heard  of  other  cases 
where  exceptionally  large  salaries  were 
offered  by  the  motion  picture  trust  to 
influential  people  in  an  effort  to  secure 
their  help  toward  putting  through  this 
bill.  The  motion  picture  people  are 
pouring  out  money  like  water  to  accom- 
plish their  end.  The  Christian  people 
of  this  state  today  face  the  hardest  bat- 
tle   they    have    ever    had    in    this    state 


to  prevent  the  passage  of  this  Sunday 
bill.  Governor  Alfred  Smith  is  against 
us.  He  favors  Sunday  movies  and  Sun- 
day baseball  and  is  evidently  doing  all 
he  can  for  the  passage  of  these  meas- 
ures." 


Pittsburgh  Picture  Men 
Work  for  Sunday  Opening 

A  MEETING  of  exchangemen  and 
exhibitors  was  held  Tuesday,  Feb- 
ruary 25,  in  the  Davis  Theatre 
Building,  Pittsburgh,  at  which  was  dis- 
cussed, among  other  things,  the  matter 
of  encouraging  all  exhibitors  west  of 
Altoona  to  "get  on  their  toes"  for  Sun- 


day openings.  All  information  desired 
on  the  subject  may  be  had  by  applying 
to  the  headquarters  of  the  Motion  Pic- 
ture Exhibitors'  League,  310  McCance 
Block,  Pittsburgh. 

M.  Feitler,  president  of  the  Motion 
Picture  Exhibitors'  League  for  western 
Pennsylvania,  attended  a  meeting  held 
in  Philadelphia  Thursday,  February  20, 
in  the  Shubert  Theatre.  At  this  meet- 
ing there  were  present  exchangemen 
and  exhibitors,  said  to  be  the  first  time 
the  thing  happened  in  Philadelphia. 
This,  however,  shows  that  they  have 
buried  all  grievances  in  the  City  of 
Brotherly  Love  and  are  working  hard 
for  favorable  legislation.  If  everybody 
co-operates  with  the  same  unanimity  in 
the  western  section  as  they  are  doing  in 
the  eastern  then  something  may  happen. 

William  F.  Rorke  is  the  father  of  the 
bill  recently  introduced  in  the  House  of 
Representatives  of  Pennsylvania  to  per- 
mit the  showing  of  motion  pictures  and 
other  wholesale  amusements  on  Sunday. 


DEFEATS     SUNDAY     CLOSING     MEASURE 

Quick  Work  by  South  Dakota  Exhibitors  Prevents 
Passage  of  Bill  Abolishing  Shows  on  the  Sabbath 


CONCERTED  and  rapid  action  on 
the  part  of  exhibitors  of  South 
Dakota  prevented  the  passage  of 
a  bill  before  the  legislature  proposing 
the  abolition  of  Sunday  shows  in  that 
state.     The  vote  was  a  tie. 

A  bill  introduced  in  the  North  Dakota 
legislature  to  allow  Sunday  shows  in 
the   Flickertail   state  was   defeated. 

The  Minneapolis  Film  Board  of  Trade 
delegated  one  of  its  members  to  assist 
the  exhibitors  of  South  Dakota  in  form- 
ing an  organization  for  the  purpose  of 
fighting  adverse  legislation. 

In  spite  of  a  blizzard,  a  large  meeting 
of  South  Dakota  exhibitors  was  called 
and  held  at  Watertown  February  14, 
the  Motion  Picture  Exhibitors'  Associa- 
tion of  South  Dakota  being  formed.- 
Officers  were  elected  as  follows : 

President,  C.  W.  Gates,  Aberdeen ; 
vice  president,  A.  K.  Pay,  Sioux  Falls ; 
secretary,  Frank  M.  McCarthy,  Aber- 
deen; treasurer,  S.  B.  Hess,  Watertown. 
The  board  of  directors  is  composed  of 
the  four  officers  and  J.  L.  Murphy, 
Brookings,   S.   D. 

Two  committees  were  named  as  fol- 
lows :  Legislative,  R.  C.  Gibbs  of  Huron, 
A.  K.  Pay  of  Sioux  Falls,  C.  F.  Hanson 
of  Redfield,  J.  E.  Hippie  of  Pierre,  and 
William  Frazer  of  Mitchell;  publicity, 
M.  Balsinger  of  Huron,  J.  J.  McCarth}' 
of  Watertown,  and  J.  A.  Dundas  of 
Sioux  Falls. 

Another  meeting  of  the  South  Dakota 
exhibitors  will  take  place  in  the  spring. 
Wires  a  Protest. 

A  resolution  was  adopted  wiring  a 
protest  to  the  house  of  representatives 
and  the  senate  at  Pierre  protesting 
against  proposed  legislation  detrimental 
to    South    Dakota    exhibitors. 

A  committee  of  three  was  sent  to 
Pierre  immediately  and  that  its  work 
was  successful  is  indicated  in  the  de- 
feat of  the   Sunday  closing  bill. 

The  delegates  from  the  Minneapolis 
Film  Board  of  Trade  appeared  before 
the  Retail  Merchants  Association  of 
Watertown  and  succeeded  after  a 
lengthy  debate  in  convincing  that  body 
of  the  injustice  of  proposed  legislation. 
The  result  was  a  letter  from  the  Water- 
town    association    to    the    Chamber    of 


Commerce    protesting    against    the    pas- 
sage  of   certain   bills. 


Quebec  Theatres  Face 

Increased  License  Fee 

THE  license  fee  on  picture  theatres 
in  the  Province  of  Quebec  is  to  be 
raised,  according  to  an  announce- 
ment which  has  been  fired  at  the  exhibi- 
tors of  the  province  by  Hon.  Walter 
Mitchell,  provincial  treasurer.  No  details 
were  handed  out  by  the  government 
official,  but  the  picture  interests  held  a 
meeting  in  the  office  of  the  Greater 
Yitagraph,  Bleury  street,  Montreal,  to 
discuss  the  situation.  It  was  decided  to 
send  a  delegation  to  Quebec  City,  the 
provincial  capital,  to  interview  Mr. 
Mitchell. 

At  present  the  charge  is  50  cents  a 
seat  a  year  in  Montreal,  Westmount, 
Outremont,  Verdun  and  Quebec  City;  30 
cents  a  seat  a  year  in  all  other  incor- 
porated cities  of  the  province,  and  20 
cents  elsewhere. 

The  tax  on  picture  theatres  in  the 
Province  of  Quebec  was  established  in 
1912,  when  a  fee  of  20  cents  was  charged 
in  Montreal  and  Quebec;  15  cents  in 
other  cities,  and  10  cents  elsewhere 
throughout  the  province. 

According  to  Mr.  Mitchell  the  province 
will  raise  the  license  fees  of  exchanges; 
as  well  as  boost  the  charge  for  censor- 
ing each  reel. 


Alter  Universal  Home  Offices. 
Improvements  are  being  made  in  the 
home  offices  of  the  Universal  Film  Com- 
pany. The  offices  of  the  export  depart- 
ment have  been  moved  from  the  eighth 
to  the  third  floor  and  the  scenario  de- 
partment, formerly  on  the  third  floor, 
now  occupies  the  former  export  offices. 
The  publicity  department  has  been 
moved  to  the  Forty-eighth  street  side  of 
the  third  floor  and  the  offices  of  H.  M. 
Berman,  Hal  Hodes,  J.  I.  Schnitzer  and 
E.  H.  Goldstein  brought  closer  to  the 
auditing  department,  working  directly 
with  these  officers. 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1337 


TRADE'S  BACKBONE  IS  BIG  FEATURES 

Showman  Who  Has  Exploited  Many  Large  Attractions 
Declares  Public  Will  Respond  to  Appeal  of  Great 
Screen  Stories — Demonstrates  Point  from  Experience 


JUST  suppose  for  an  instant  that 
Charles  Dillingham  decided  to  take 
the  present  Hippodrome  show,  in- 
tact, upon  a  tour  of  the  United  States, 
stopping  for  one  night  in  each  city  of 
over  three  thousand  inhabitants.  Let 
this   sink  into  your  minds. 

Can  you  imagine  any  man,  woman  or 
child  in  any  city  in  all  the  land  who 
would  not,  regardless  of  his  or  her 
financial  condition,  manage  somehow,  to 
«crape  up  the  price  of  a  ticket?  You 
cannot. 

During  the  panic  of  1907  I  was  ad- 
vance manager  for  a  well  known  Broad- 
way star,  playing  in  one  of  the  season's 
biggest  successes.  We  broke  the  season 
by  a  number  of  one  night  stands 
through  central  Pennsylvania.  During 
that  period  many  of  the  factories  and 
large  industries  were  issuing  script  in 
lieu  of  money.  Other  industries  were 
closed  for  a  short  period. 

But  in  these  Pennsylvania  towns  the 
workman  maintained  credit  accounts  at 
butcher  and  grocery  stores,  and  it  was 
no  uncommon  thing  to  hear  that  such 
and  such  a  citizen  had  purchased  two 
dollars'  worth  of  meat,  sold  it  to  a  neigh- 
bor for  one  dollar,  in  order  to  purchase 
tickets  for  the  play. 

An   Attractive   Play    Irresistible. 

This  was  not  in  one  instance.  It 
occurred  regularly.  It  was  common  gos- 
sip that  people  would  almost  steal  to 
see  an  attractive  play.  And  good  plays 
in  small  towns  were  not  matters  of  once 
or  twice  a  month. 

•Within  three  weeks  at  Beaver  Falls, 
Pa.,  the  following  plays  were  presented: 
"The  Lion  and  the  Mouse,"  "The  Third 
Degree,"  "The  Chorus  Lady,"  "The 
Traveling  Salesman,"  "Paid  in  Full," 
"The  Wolf,"  "Madame  Sherry,"  "The 
Girl  in  the  Taxi,"  and  Julia  Sanderson  in 
one  of  her  musical  hits,  better  than  an 
average  of  one  every  other  night. 

And  most  of  the  plays  reported  satis- 
factory returns.  During  other  periods, 
a  number  of  repertoire  companies  and 
smaller  concerns  played  the  town  to  in- 
different returns. 

But  any  time  the  prominent  star,  well 
known  play  or  important  theatrical  or- 
ganization played  any  of  the  usual  one 
night  stands  the  business  was  profitable. 

All  of  which  brings  us  down  to  pres- 
ent day  theatricals.  And  the  only  branch 
in  which  we  are  interested  is  the  film 
end. 

Big    Feature    Like    Stage    Success. 

The  big  special  feature,  capably  pro- 
duced, scientifically  assembled,  properly 
exploited  and  well  handled,  is  just  the 
same  to  the  average  exhibitor,  as  the 
big  New  York  success  was  to  the  one 
night  stand  manager. 

Looking  back  over  the  past  five  years, 
since  Lasky  released  "The  Squaw  Man," 
with  one  or  two  exceptions,  the  big 
special  features  have  been  the  means  of 
maintenance   to  the   exhibitor. 

Such  productions  as  "The  Birth  of  a 
Nation,"  "Tarzan  of  the  Apes,"  "The 
Beast  of  Berlin,"  "Traffic  in  Souls," 
"Where   Are   My   Children,"   "Enlighten 


By  Harry  Reichenbach 

Thy  Daughter,"  "Hypocrites,"  "To  Hell 
With  the  Kaiser,"  "Four  Years  in  Ger- 
many," "Virtuous  Wives,"  "Cabiria," 
"Civilization,"  and  "The  Unbeliever" 
there  is  not  one  of  these  films  which 
did  not  do  more  for  the  exhibitor  than 
any  two  average  program  productions. 
To  my  own  actual  knowledge  of  re- 
ceipts, "Tarzan  of  the  Apes,"  "Four 
Years  in  Germany,"  and  "Hypocrites," 
earned  more  for  theatres  playing  them 
than  any  six  program  features  in  ex- 
istence. 

Harry    Gets    Down    to    Cases. 

Thus  do  we  come  to  the  possibilities 
of  the  present  special  feature  which  the 
important  personalities  in  American  in- 
dustrial, commercial  and  professional 
life  interested  in  this  enterprise  have 
intrusted  to  me  to  exploit  and  distribute. 
"Whom  the  Gods  Would  Destroy"  is 
the  title  selected.  It  was  conceived, 
promoted  and  produced  under,  the  title 
of  "Humanity,"  but  "The  Hearts  of 
Humanity"  being  released  previously  and 
having  no  desire  to  infringe  on  that 
play's  success  and  desiring  to  be  as 
distinctive  as  possible  the  producers  de- 
cided upon  the  new  title. 

The  primary  aim  of  every  special  pro- 
duction is  to  aid  the  exhibitor  from  five 
different  angles. 
1 — To   permit   an   increase   in  admission 

prices. 
2 — To  permit  of  exploitation  on  a  vast 
scale  which  can  be  backed  up  by  the 
production. 
3 — To  attract  a  new  clientele  to  the  the- 
atre which  could  not  be  attracted  by 
conventional  offerings. 
4 — To  permit  of  an  extended  run  of  three 
days    in    the    usual    one    night    stand 
and  a   full   week   in   the   usual   three 
day  town. 
5 — To    so    enable    the    exhibitor    to    ex- 
tensively exploit,  promise  big  things, 
fulfill  his  every  promise,  and  thus  as- 
sure himself   continued  patronage  of 
the  extra  business  drawn  by  the  ex- 
tra feature. 

When    He   Did   Kunsky   a   Favor. 

In  the  case  of  "Hypocrites,"  the  writer 
forced  J.  H.  Kunsky,  of  Detroit,  to  charge 
dollar  prices  and  to  play  the  picture  two 
weeks  at  Detroit,  when  his  original  in- 
tention was  to  charge  25  cents  top.  Mr. 
Kunsky  still  comments  on  the  $15,000 
gross  receipts  of  the  two  weeks.  By  the 
way,  it  was  the  first  heavily  exploited 
picture  to  play  in  this  town,  and  the 
consequence  of  the  unusual  effort  put 
forth  was  that  business  remained  better 
than  normal  several  weeks  after  "Hypo- 
crites" closed. 

On  "Tarzan  of  the  Apes,"  the  writer 
rejected  three  day  contracts  at  Newark, 
N.  J.,  and  numerous  other  towns  forced 
a  raise  in  the  schedule  of  prices  when 
as  a  result  the  picture  cleaned  up,  and 
in  a  number  of  instances  ran  two  weeks 
in   the  usual  three-day  stands. 

There  is  not  the  slightest  shadow  of 
doubt  that  a  man  who  puts  aside  $100,000 
to   invest  in  a  production  begins  visual- 


izing   special    campaigns,    simultaneous 
with  the  first  crank  of  the  camera. 

To  invest  $100,000  in  a  picture,  it  must 
be  of  special  importance  to  realize  profit. 
Special,  novel,  unusual  or  particularly 
poignant  episodes  must  be  inserted  to 
make  them  unconventional,  else  they  do 
not  justify  the  exhibitor  in  extending 
his  engagement  or  changing  his  policy, 
nor  the  producer  in  demanding  increased 
rentals. 

A  Dignified   Exploitation. 

In  the  case  of  "Whom  the  Gods  Would 
Destroy,"  although  it  has  not  yet  been 
shown  to  the  trade,  a  policy  of  sensa- 
tional yet  dignified  exploitation  through- 
out the  entire  United  States  will  be 
maintained  during  the  first  six  months 
of  its  life  as  a  release. 

Mailing  lists  running  into  the  hun- 
dreds of  thousands  are  being  covered 
each  week  by  various  societies  and  or- 
ganizations. 

Tradespaper  campaigns  as  ambitious 
as  any  ever  conceived,  will  be  main- 
tained, direct  to  the  exhibitor. 

Material  which  he  can  use  in  turn  to 
appeal  to  his  following  has  been  going 
forward  for  weeks,  and  will  continue  to 
go  forward. 

The  production  in  its  making  has  been 
changed  numerous  times  to  conform 
with  changing  conditions,  and  to  meet 
the  popular  appeal,  and  sufficient  sen- 
sationalism has  been  inserted  to  put  it 
on  the  plane  of  a  special  release. 

There  is  no  man,  woman  or  child  in 
all  the  world  who  has  kept  touch  with 
conditions  before  and  after  the  armistice 
who  will  not  have  a  direct  desire  to 
see  the  picture,  providing  its  exhibitor 
puts  it  up  to  him  properly. 

Campaign  data  is  being  arranged  so 
that  the  exhibitor  properly  can  exploit 
the  production  and  properly  appeal  to 
his    consumer. 

What    Advertising    Did. 

Carrying  out  the  contention  I  make 
above,  a  very  prominent  one  night 
stand  manager,  who  visited  New  York 
recently,  said  to  Alfred  A.  Aarons,  gen- 
eral manager  of  the  Klaw  &  Erlanger 
enterprises,  "I  made  more  money  out 
of  'Ben  Hur'  during  the  three  days  it 
played  in  my  theatre  than  I  did  from 
all  of  the  one  night  attractions  which 
came  to  my  house  during  twenty-seyen 
weeks    last    season." 

This  manager,  for  the  "Ben  Hur"  en- 
gagement, advertised  within  a  radius  of 
twenty-five  miles  of  his  house  and  an 
intensive  poster  and  newspaper  cam- 
paign was  made,  with  the  result  that 
his  25  per  cent,  of  the  gross  receipts 
during  the  six  performances  netted 
$1,800  profit,  whereas  the  engagement 
of  such  productions  as  "Ten  Nights  in  a 
Bar-Room,"  "David  Harum,"  "As  Told  in 
the  Hills,"  and  other  conventional  plays 
showed  a  loss,  with  very  few  exceptions, 
throughout  the  long  season. 

The  special  production  is  to  the  ex- 
hibitor what  the  big  Broadway  success 
is  to  the  one  night  stand  manager,  with 
the  exception  that  the  special  produc- 
tion can  come  oftener,  and  be  played 
at  but  a  slight  margin  over  and  above 
his  usual  presentation. 


1338 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


EXCHANGES    MAY    MOVE    FROM     OMAHA 

Passing  of  Harsh  Censorship  Bill  in  Nebraska 
Expected  to  Operate  to  Des  Moines'  Advantage 


DES  MOINES  may  become  the  mecca 
for  all  Omaha  film  exchanges  if 
the  proposed  film  censorship 
passes  in  Nebraska.  C.  W.  Taylor  was 
in  Des  Moines  last  week  acting  as  scout 
for  the  Omaha  exchangemen,  and  was 
in  conference  with  A.  H.  Blank  relative 
to  assistance  in  securing  suitable 
quarters  in  case  the  big  move  takes 
place.  The  only  thing  to  hinder  it  now 
is  the  passage  of  a  censorship  bill  in 
Iowa,  which,  according  to  information 
obtained  by  the  World  correspondent 
from  reliable  sources,  will  not  even  be- 
presented  for  discussion  on  the  floor  of 
either  house. 

The  Nebraska  bill  is  so  stringent  that 
it  will  mean  practically  the  elimination 
of  the  film  business  in  the  smaller  cities, 
and  may  even  effect  Omaha  unless  a 
local  option  rider  of  some  kind  can  be 
incorporated.  The  situation  is  a  grave 
one,  film  men   say. 

Des  Moines  formerly  was  more  of  a 
film  center  than  now.  Metro,  First 
National,  General,  Mutual  formerly  had 
offices  here,  but  moved  to  Omaha 
because  of  better  through  railroad  facili- 
ties for  shipment  to  points  north  and 
south  and  in  handling  western  Iowa 
business,  which  was  a  problem  with  rail- 
road conditions  out  of  Des  Moines  as 
they  have  been  in  the  past.  This  trouble, 
through  rearrangement  of  schedules, 
would  not  seriously  affect  the  business 
now. 

It  has  been  known  for  some  time  that 
at  least  two  big  producing  companies 
have  considered  opening  offices  in  Des 
Moines.  It  is  said  that  New  York 
representatives  for  several  companies 
will  come  West  to  try  for  a  last  desperate 
lobbying  against  the  Nebraska  bill,  and 
meanwhile  will  spot  suitable  locations 
here  so  that  business  may  be  continued 
as  usual  in  this  state  should  they  move. 
Most  of  Iowa  is  now  handled  out  of 
Omaha,  Paramount  and  Universal  being 
the  only  distributing  offices  in  Des 
Moines.  The  next  week  or  ten  days 
should  tell  the  tale. 


Pennsylvania  Exhibitors 
Discuss  Tax  and  Other  Bills 

A  MEETING  of  the  Exhibitors'  Asso- 
ciation of  Pennsylvania  was  held 
in  the  Idle  Hour  Theatre,  Pitts- 
burgh, Sunday,  February  23,  and  was 
attended  by  a  large  crowd  of  exhibitors, 
twenty-two  of  whom  paid  their  initiation 
fees  into  the  new  organization.  The 
meeting  was  called  for  the  purpose  of 
discussing  pending  legislation,  the  letter 
calling  the  meeting  specifying  the 
following  bills  as  having  been  intro- 
duced at  Harrisburg: 

A  bill  legalizing  the  opening  of 
motion  picture  houses  on  Sundays;  a 
bill  to  place  a  tax  of  one  cent  a  foot  on 
every  reel  of  film  released  in  the  state; 
a  bill  to  regulate  the  admission  of  chil- 
dren under  sixteen  years  of  age;  a  bill 
to  place  a  state  license  on  motion  pic- 
ture houses  as  follows :  In  cities  of  the 
first  class,  $500;  cities  of  the  second 
class,  $400;  cities  of  the  third  class,  $300. 

Attention  was  called  to  the  fact  that 


the  state  will  likely  impose  additional 
taxes  on  the  motion  picture  interests  to 
make  up  the  deficit  caused  by  the  closing 
of  saloons,  and  that  only  by  organized 
effort  can  the  exhibitors  hope  to  get  a 
square  deal  at  the  hands  of  the 
legislators. 

More  meetings  will  follow  in  rapid 
succession.  The  officers  of  the  new 
organization  are  as  follows  :  J.  E.  Smith, 
president;  Chris  Volmer,  vice-president; 
F.  J.  Herrington,  secretary;  H.  C. 
Kliehm,  treasurer. 


Cincinnati  Passes  Measure 
Placing  Tax  on  Exchanges 

CINCINNATI  exhibitors  are  being 
treated  to  a  sensation  which  is 
entirely  new  "to  them,  although 
other  members  of  the  moving  picture 
business  are  not  so  fortunate.  A  tax 
measure  has  been  adopted  which  does 
not  touch  the  exhibitors  for  the  reason 
that  they  are  already  taxed. 

Exchanges,  however,  are  taxed  for  the 
first  time.  Exchanges  are  classified,  for 
the  purpose  of  the  tax  ordinance,  with 
wholesalers,  and  are  to  pay  $25  a  year 
if  they  do  not  employ  more  than  ten 
persons,  $25  more  up  to  thirty  employes 
and  more  than  ten,  and  if  employing 
more  than  thirty  persons,  $50  more,  mak- 
ing the  maximum  tax  $100. 

Another  paragraph  of  the  ordinance 
provides  a  tax  of  $100  for  "producers  of 
motion  picture  films  depicting  events, 
persons,  scenes,  plays,  arts,  comedies, 
operas  and  other  productions  for  sale, 
lease  or  rental." 


Food  Automats  Will  Have 
Movie  Opposition  July  1 

COIN  SLOTS  will  provide  feats  for 
both  the  inner  man  and  his  eye  in 
New -York  City  when  the  drought 
strikes  us  July  1,  and  for  the  time  it 
shall  continue.  Albert  E.  Smith,  presi- 
dent of  Vitagraph,  has  arranged  with 
brewery  interests  which  control  two 
hundred  corner  saloon  properties  to  in- 
stall automatic  movies  when  the  brass 
rail,  mirror,  bar  and  beer  pumps  have 
been  extracted  from  the  gaze  of  man. 

The  breweries  are  going  to  die  hard 
on  the  booze  game  and  are  glad  to  have 
a  leaseholder  to  keep  these  corner  prop- 
erties available  until  John  Barleycorn 
has  surely  kicked  his  last.  Mr.  Smith 
has  perfected  an  invention  upon  which 
he  has  been  working  for  years.  Com- 
petition with  nearby  movie  houses  will 
be  nullified  by  the  character  of  the  sub- 
jects to  be  used  in  the  automat.  Four 
pennies,  inserted  in  a  continuous  stream, 
will  provide  the  pictures  to  those  who 
shall  extend  their  automatic  habits  to 
the  reformed  corner  saloon  movie  show. 


Minneapolis  Picture  Man 
Arrested  for  Grand  Larceny 

MOVING  picture  circles  of  Minne- 
apolis were  given  a  thrill  last 
week  when  William  H.  Schafer, 
well-known  Minneapolis  promoter,  and 
heavily  interested  in  the  film  business, 
was    arrested    on    a    charge    of    grand 


larceny   in   connection   with   the   biggest 
financial    crash    in    the    history    of    the* 
Northwest. 

•  Schafer  is  accused  of  a  flier  in  high 
finance  that  loaded  up  fourteen  small 
Minnesota  banks  with  notes  of  doubtful 
value,  aggregating  between  $500,000  and 
$800,000.  The  fourteen  banks,  all  located 
in  Minnesota  and  none  in  Minneapolis, 
have  been  closed  by  the  state  superin- 
tendent of  banks. 

Mr.  Schafer  organized  the  Schafer 
Film  Company  in  Minneapolis  in  Jan- 
uary, 1918,  but  sold  out  his  interests  in 
that  organization  last  fall.  Mr.  Schafer 
is  also  a  large  stockholder  in  the  West- 
cott  Film  Corporation  in  Minneapolis, 
and  arranged  for  the  purchase  by  the 
Westcott  company  of  the  film  rights  in 
five  states  of  the  "Intolerance." 

Schafer  is  being  held  in  jail  as  a 
result  of  his  failure  to  furnish  bail  of 
$100,000,  required  pending  an  investiga- 
tion of  the  case  by  the  Hennepin  County 
grand  jury. 


Asks  Congress  for  Funds 
to  Make  New  Health  Films 

SO  successful  has  the  War  Depart- 
ment film,  "Fit  to  Fight,"  proven 
that  the  Public  Health  Service  has 
asked  Congress  to  appropriate  $50,000 
for  use  during  the  fiscal  year  1920,  begin- 
ning July  1  next,  in  the  production  and 
distribution  of  motion  pictures  depict- 
ing the  work  that  it  is  doing. 

What  the  army  has  accomplished 
through  its  films  was  outlined  to  mem- 
bers of  Congress  by  Assistant  Surgeon 
Pierce,  who  appeared  before  an  appro- 
priation committee  to  urge  that  funds 
be  set  aside  for  this  purpose. 

"Moving  picture  films  are  a  most 
valuable  means  of  publicity,"  said  Dr. 
Pierce.  "The  value  of  that  has  been 
demonstrated  by  the  use  of  films  in  the 
army.  We  are  exhibiting  them  now  to 
civilian  gatherings.  The  army  gave  us 
the  film  'Fit  to  Fight,'  and  we  have 
adapted  it  to  civilian  use  and  are  show- 
ing it. 

"We  have  had  such  good  results  that 
we  want  to  get  up  some  new  films,  and 
therefore  included  an  item  of  $50,000  for 
next  year  to  get  up  moving  picture  films. 
We  do  that  on  contract  with  the  film 
producing  companies.  They  produce  the 
scenario  and  everything  under  our 
supervision." 


May   Send  "Our   Teddy"  Overseas. 

The  fame  of  "Our  Teddy,"  the  author- 
ized screen  version  of  Colonel  Roose- 
velt's life,  produced  by  McClure  Produc- 
tions, Inc.,  has  spread  abroad  among 
our  soldiers  in  France.  On  his  return 
from  a  visit  to  France  General  Leonard 
Wood  declared  the  colonel  still  remains 

•  the  most  popular  idol  among  the  fight- 
ing doughboys,  and  now  they  are 
anxious  to  see  the  film  in  which  the 
dramatic  events  of  their  hero's  life  are 
depicted. 

Hearing  of  the  popularity  of  Colonel 
Roosevelt  among  our  soldiers  overseas, 
and  of  their  desire  to  see  "Our  Teddy," 
Frederick  L.  Collins,  producer  of  the 
film,  has  decided  to  take  up  with  General 
Pershing  the  matter  of  showing  the  film 
on  board  the  transports  bringing  home 
the  Yankees,  in  the  districts  of  France 
still  occupied  by  our  divisions,  and  in 
the  towns  of  Germany  where  our  Army 

of  Occupation   is   quartered. 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1339 


TWIN  CITIES'  SHOW  BUSINESS  GOOD 

Minneapolis  and  St.  Paul  Thriving  Spots  for  Film 
Showmanship — Moving  Picture  World  Representative 
Calls  On  Theatre  Managers  and  Makes  Detailed  Report 


ALTHOUGH  it  was  Sunday  when  I 
arrived  in  Minneapolis,  all  the 
downtown  theatres  were  comfort- 
ably filled  at  the  time  of  my  first  visit, 
which  was  around  4  o'clock,  toward  7 
they  were  standing  in  the  lobbies  and 
out  on  the  sidewalks,  waiting  for  their 
turn. 

One  of  the  first  houses  I  visited  was 
the  New  Garrick,  one  of  the  largest 
theatres  in  town,  having  a  seating  ca- 
pacity of  2,000.  J.  K.  Johnson  is  the 
manager  in  charge  here.  Besides  man- 
aging the  theatre,  Mr.  Johnson  also 
manipulates  the  organ.  "The  Greatest 
Thing  in  Life"  was  being  screened  dur- 
ing the  time  of  my  visit,  and  it  was  do- 
ing a  capacity  business. 

From  there  I  wandered  into  the 
Strand  Theatre.  This  is  another  of  the 
Ruben  &  Finkelstein  houses,  seating 
1,500.  Mr.  Perry,  who  just  returned 
^from  the  Service,  is  guiding  this  theatre, 
which  has  a  twelve-piece  orchestra  and 
is  one  of  the  most  up-to-date  in  town. 
The  admission  price  is  20  cents.  Mr. 
Perry  claims  he  gives  plenty  of  space 
to  the  newspapers. 

Vaudevillian    Billy    Watson    Here. 

Right  around  the  corner  on  Hennepin 
avenue  we  find  the  Garden  Theatre,  a 
house  seating  648,  with  admission  price 
of  15  cents.  Within  a  stone's  throw  we 
have  the  Grand,  seating  900.  The  next 
block  we  have  the  Astor.  These  three 
theatres  are  under  one  manager,  B.  B. 
Watson,  who  is  the  original  Billy  Wat- 
son of  vaudeville  fame.  "Having  been 
an  actor  has  helped  me  considerably  in 
my  endeavors  as  'a  manager,"  said  Mr. 
Watson.  The  three  houses  are  owned 
by  Ruben  &  Finkelstein. 

The  Bijou  Theatre,  a  few  blocks  from 
the  railroad  station  is,  I  believe,  the 
oldest  theatre  in  Minneapolis.  It  has 
a  seating  capacity  of  900,  with  admis- 
sion price  of  5  cents  straight.  This 
house  has  had  everything  from  road 
shows  to  the  present  picture  policy. 
G.  I.  Terry,  the  manager  in  charge,  is  a 
great  believer  in  advertising,  and  is  con- 


By  Nat  Bregstein 

tinually  circularizing  to  get  the  busi- 
ness. One  reason  for  it  is  that  he  is  a 
trifle   off  the    main    street. 

Another  R.  &  F.  theatre  is  the  Lagoon, 
situated  in  one  of  the  best  sections  in 
Minneapolis.  It  has  a  seating  capacity 
of  1,400,  with  admission  price  of  15  cents 
straight.  It  has  a  fourteen-piece  or- 
chestra. Frank  Palmer,  formerly  with 
Klaw  &  Erlanger,  is  the  leader  and 
renders  a  worthy  program.  The  house 
changes  ics  offering  foui  times  a  week. 
It  uses  Paramount,  Artcraft,  Goldwyn, 
Select,  rirst  JNiatioiiai,  Paralta  and 
Metro,  air.  Andrews,  tne  manager,  told 
me  thai  ousiness  is  excellent.  To  im- 
prove Luv  projection  he  has  recently  in- 
stalled iwu  new  Simplex  machines.  This 
theatre  i.as  only  been  ouilt  two  years. 
Looking  Over  the  Exchanges. 

Monday  morning  I  decided  to  get  busy 
in  the  exchanges.  One  of  the  first  man- 
agers I  had  a  chat  with  was  C.  W.  Stom- 
baugh,  the  manager  of  the  Pathe,  who 
was  glad  to  meet  a  representative  of  the 
World.  Mr.  Stombaugh  claims  a  book- 
ing for  twenty-four  Twin  City  houses 
on  "The  Lightning  Raider."  He  says 
"Terror  of  the  Range"  also  is  going  big. 
From  the  tea  and  coffee  business  to 
selling  films  for  the  Pathe  is  a  mighty 
good  move,  says  Mr.  Stombaugh,  as  he 
has  one  salesman  who  has  tried  it-with 
success.     His  name  is  Feilman. 

In  the  same  building  with  the  film 
companies  we  have  United  Equipment 
offices.  O.  H.  Dutton  is  the.  manager  in 
charge.  One  of  the  first  things  he  did 
when  I  presented  my  card  was  to  go 
to  his  desk  and  write  out  a  check  for  $3 
for  another  year's  subscription.  The 
next  thing  he  consulted  was  his  recent 
installations,  which  are  numerous, 
among  them  being  1  Power's  6-B  cam- 
erograph,  Orpheum  Theatre,  Williston, 
X.  D.  One  of  several  purchases  for  the 
Ute  Gold  Fibre  Screen  were  A.  R. 
Brown,  Rex  Theatre,  Aberdeen,  S.  D. 

L.    M.   Livingston,  one   of   the   execu- 


tives of  the  Ute  office  of  New  York,  was 
a  visitor  and  spent  three  days  in   town. 

On  one  of  the  floors  below  in  the 
Produce  Exchange  Building,  which 
houses  several  of  the  film  companies, 
there  is  the  Metro  Company.  A.  H. 
Fisher  is  manager.  He  wishes  it  to  be 
known  that  "Pals  First"  is  going  big, 
as  also  is  "Eye  for  Eye." 

Metro   Repeats   on   Winners. 

In  the  same  building  we  have  the 
Elliott  Film  Coiporation,  one  of  the 
biggest  state  right  organizations  in  the 
Northwest.  This  concern  is  still  doing 
business  with  "The  Birth  of  a  Nation." 
Jack  Elliott,  manager,  says  he  is  always 
on  the  lookout  for  anything  new  in  the 
market.  York  Elliott,  brother  of  Jack, 
gave  me  his  check  for  $3  for  a  year's 
subscription  to  the  Moving  Picture 
World.  He  says  he  doesn't  see  how 
anybody  can  afford  to  be  without  it. 
This  concern  also  has  "The  Crisis," 
"Submarine  Eye,"  "Garden  of  Allah" 
and  "Ramona."  Mr.  Elliott  complained 
at  the  producers'  rating  of  the  territory 
as  a  7l/2  per  cent  jurisdiction,  claiming 
2y2  or  Zl/2  was  nearer  the  exact  figure. 

One  of  the  large  offices  in  this  build- 
ing is  the  World  Film.  E.  A.  Eschmann, 
manager,  says  the  McClure  Pictures  are 
going  big.  Among  the  sales  force  we 
have  Mr.  Cuttler,  formerly  of  the  Ruben 
&  Finklestein  Circuit.  Besides  being 
manager  of  the  World,  Mr.  Eschmann 
is  the  president  of  the  Board  of  Trade 
Exchange  Managers'  Association. 
Valleau    Operates    Three    Houses. 

While  in  the  office  of  World  Film  I 
was  introduced  to  V.  B.  Valleau,  who  is 
operating  three  theatres  at  present,  two 
in  Albert  Lee,  Minn.,  which  has  a  popu- 
lation of  10,000.  The  Broadway  Theatre 
seats  950  and  Idle  Hour  700.  Both 
houses  have  an  admission  price  of  10 
and  20  cents.  The  other  house  is  the 
Barrymore  Theatre,  in  Marshall,  Minn., 
a  town  of  3,000  population.  Mr.  Valleau 
claims  a  good  business  for  all  three 
theatres. 

Hid  away  in  one  of  the  corners  of  the 


Hale   Hamilton. 


Viola  Dana. 


Bert  Lytell.  Anna    Q.    Nilsson. 

Two   Pairs — Kings   and   Queens — Is  the  Metro  Hand   for  Its  M  arch   Releases.     The  Above  Stars  Will   Appear  Respectively 
"That's  Good";  "Blind  Man's  Eyes";  "The  Way  of  the  Strong";  Viola  Dana  Has 
"Satan,  Jr.,"  and  "Jeanne  of  the  Gutter." 


1342 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


N.  H.  SPITZER  WRITES  OF  UNSUNG  HEROES 


Takes  Pen   in  Hand  to 
of  Hard  Working  Branch 

TOO  much  has  been  said,"  writes  N. 
H.  Spitzer,  "about  every  other 
branch  of  our  industry  but  the 
one  that  is  the  most  essential  to  it.  In 
all  our  trade  papers,  in  all  public 
speeches,  where  the  good  of  our  cause 
has  been  discussed,  I  don't  ever  remem- 
ber reading  or  hearing  much  about  the 
men  on  the  firing  line,  who  contributed 
more  to  the  success  of  our  industry  than 
any  other  department — the  branch  man- 
ager and  the  salesmen,  the  hardest 
workers  and  at  the  same  time  the  most 
handicapped  on  account  of  lack  of  co- 
operation. 

"There  are  men  at  headquarters  who 
do  little  better  than  cool  their  heels  on 
mahogany  top  desks,  at  fabulous  sal- 
aries, and  if  some  of  these  salaries  were 
diverted  into  the  pockets  of  the  real 
workers,  it  would  make  towards  hap- 
pier conditions  between  exhibitor  and 
producer. 

"Show  me  a  snappy  branch  manager," 
continues  Mr.  Spitzer,  "and  I  will  show 
you  a  hustling  crowd  of  salesmen  with 
a  prosperous  throng  of  exhibitors  and 
the  maximum  yield  of  a  territory.  Just 
for  an  object  lesson,  let  us  take  some 
branch  office  of  any  big  distributing 
organization  and  follow  the  course  of 
a  poor  production  (of  which  any  pro- 
gram has  quite  a  few). 

Enter   the   "Poor   Production." 

"The  director  finishes  it,  ships  it  to 
New  York  and  most  likely  forgets  it, 
his  mind  and  energies  being  busy  with 
a  new  one.  The  publicity  department 
when  they  say  it  is  a  weak  production 
know  they  must  bolster  it  up  with  more 
than  the  average  amount  of  advertising, 
on  the  strength  of  which  branch  man- 
ager and  salesmen  get  over  enthusiastic 
about  it.  The  publicity  man  has  done 
his  share  and  his  troubles  are  over;  that 
he  has  made  it  a  little  harder  for  the 
salesman  on  account  of  extra  publicity 
is  no  fault  of  his.  He  simply  did  his 
share   in    strengthening   a   weak    link. 

"Now  the  money  with  which  Mr.  Pro- 
ducer expects  to  pay  Mr.  Director,  Mr. 
Publicity  man  and  himself  a  profit  and 
the  expenses  of  his  organization  comes 
from  only  one  source;  the  friends  that 
the  branch  manager  and  his  salesmen 
have  been  able  to  cultivate  in  their  ter- 
ritory, namely,  the  exhibitors. 

"Let  us  weigh  the  ability  of  the  differ- 
ent branches,"  Mr.  Spitzer  goes  on  to 
say.  "If  the  life  of  the  organization  was 
in  danger  through  the  releasing  of  two 
or  three  poor  pictures  in  succession,  do 
you  think  that  'Mr.  Man  at  the  mahog- 
any desk'  in  New  York  could  stall  a  can- 
cellation by  a  letter;  do  you  think  the 
director,  by  a  logical  excuse,  could  in- 
vite the  exhibitor  to  continue  on;  do 
you  think  the  publicity  man  by  exagger- 
ated statements  could  sway  the  exhibit- 
or's opinion  after  his  public  have  become 
dissatisfied? 

Praises  Exchange  Team  Work. 

"No — there  is  only  one  team  that  can 
come  into  the  breach,  the  salesmen  and 
branch  manager,  and  in  my  observation 
and  past  experience,  they  are  the  ones 
that  the  home  office  demands  the  most 
of  and  gives  the  least.  They  will  find  no 
temperaments  to  contend  with ;  they 
have  to  be  diplomats,  ready  with  ex- 
cuses for  star,  director  and  boss,  draw- 


Offer   an   Appreciation 
Manager  and  Salesman 

ing  just  meager  salaries,  but  contribut- 
ing more  towards  the  fancy  salaries  of 
the  stars,  headquarter  representatives, 
etc.,  than  any  other  force  in  the  organi- 
zation. 

"If  the  man  higher  up  would  only 
realize  the  potential  force  of  his  official 
family,  of  his  branch  managers  and 
salesmen,  father  it,  pay  them  somewhere 
near    their    earning    power,    encourage 


their  criticisms,  give  them  the  same  con- 
sideration he  does  the  temperamental 
player,  the  results  in  dollars  and  cents 
will  amply  repay  him. 

"A  ten  thousand  dollar  per  week  star, 
in  the  poor  production,  would  be  a  los- 
ing proposition  if  it  wasn't  for  the 
poorly  paid,  abused,  bullied  salesman, 
who  keeps  the  exhibitor  happy  and 
smiling  while  he  is  taking  a  loss.  In 
most  other  commercial  lines,  one  of  the 
direct  channels  to  a  partnership  is  the 
selling  end. 

"It  is  a  pity  our  industry  doesn't  wake 
up  to  the  importance  of  it,"  concludes 
Mr.  Spitzer. 


KANSAS  THEATRES  FACE  NEGRO  PROBLEM 

Colored   Folk   Object   to   Segregation  and   Ask 
To  Be  Granted  the  Privileges  of  White  Patrons 


KANSAS  exhibitors  are  up  against 
the  negro  problem  good  and  hard. 
There  is  apparently  a  concerted 
action  among  the  negroes  of  the  state 
to  force  exhibitors  to  admit  them  to 
every  part  of  the  house.  If  the  demand 
is  made  to  stick  the  exhibitors  might  as 
well  close  their  houses.  Black  and 
white    won't    mix   in    Kansas. 

In  several  cities  of  the  state  the  mat- 
ter has  been  brought  more  or  less 
definitely  to  an  issue,  through  commit- 
tees of  negroes,  who  have  waited  on  ex-' 
hibitors,  asking  that  they  be  accorded 
the  full  privileges  of  white  patrons. 
They  have  pointed  out  that  in  Kansas 
there  is  supposed  to  be  no  discrimina- 
tion whatever  because  of  color;  and 
that  they  have  a  right  to  buy  and  oc- 
cupy seats  many  part  of  the  theatre. 

They  are  asking  managers,  "What 
are  you  going  to  do  about  it?" 

Nearly  all  the  managers  are  politely 
replying  that  they  have  sections  set 
apart  for  negroes,  and  that  tickets  will 
be  sold  to  negroes  only  on  condition 
that  they  go  to  such  balconies.  A  few 
theatres  do  not  admit  negroes  at  all. 
File   $60,000   Damage    Suit. 

That  the  subject  is  becoming  serious 
is  demonstrated  in  the  suits  for  $60,000 
damages,  filed  in  Wichita  against  a 
local  theatre  by  negroes.  The  charge 
of  discrimination  is  made.  This  theatre 
admits  negroes  to  its  upper  balcony. 

Four  negro  women  in  some  manner 
gained  access  to  the  lower  floor  with- 
out the  knowledge  of  the  proprietor. 
When  their  presence  was  discovered  an 
usher  was  sent  to  ask  them  to  go  to 
the  balcony.  They  refused.  An  argu- 
ment ensued,  conducted  with  courtesy 
on  the  part  of  the  usher.  The  upshot 
of  the  incident  was  that  the  negro 
women  remained  in  their  seats  on  the 
lower  floor.  But  each  brought  suit  for 
$15,000  because  of  the  discrimination 
shown  in  asking  them  to  occupy  a  dif- 
ferent section,  with  incidental  claims 
with  reference  to  the  humiliation  they 
suffered  because  of  the  request. 

Kansas,  therefore,  is  "betwixt  and 
between"  the  north  and  the  south  with 
reference  to  handling  the  negro  prob- 
lem. For  farther  north  negroes  are  fre- 
quently admitted  to  the  same  sections 
as   white   people. 

Exhibitors    Are   Confident. 

Kansas  exhibitors,  generally,  are  con- 
fident that  there  will  be  no  yielding  to 
the  demands  of  the  negroes  for  admis- 
sion to  downstairs  sections.  It  is 
feared,  however,  that  some  exhibitors 
may  get  scared,  and  provide  the  negroes 


with  examples  of  theatres  which  do  ad- 
mit negroes.  The  situation  is  causing 
some  exhibitors  to  think  seriously  of 
discouraging  negro  patronage  as  much 
as  possible.  Exhibitors  in  Missouri  do 
not  have  this  trouble;  many  of  them 
bar   negroes    entirely. 


Former  Screen  Writer 

Once  Again  at  Work 

AS  POSITIVE  proof  that  the  writer 
of  original  screen  stories  is  just  as 
important  to  the  film  industry  as 
famous  novelists  and  magazine  writers, 
Metro  officials  offer  the  case  of  Hale 
Hamilton's  starring  vehicle  for  Feb- 
ruary, "Johnny-on-the-Spot."  This  story 
was  written  by  Shannon  Fife,  now  a 
sergeant  in  the  Army,  and  a  successful 
photoplay  wright. 

When  the  Metro  Company  finished 
Hamilton's  first  picture,  "Five  Thousand 
an  Hour,"  by  George  Randolph  Ches- 
ter, it  was  announced  that  it  wanted 
a  successor  to  this  story — that  it  must 
be  as  good,  even  better,  than  the 
famous  story  by  a  famous  magazine 
writer.  Fife  started  to  work  at  once  on 
a  play,  and  when  his  original  script, 
"Johnny-on-the-Spot,"  arrived  at  the 
Metro  Hollywood  offices,  it  was  pur- 
chased within  twenty-four  hours  at  a 
record  figure  for  the  simple  reason  that 
it  was  better  than  all  of  the  novels, 
magazine  stories  and  stage  plays  being 
considered  for  Hale  Hamilton.  In  other 
words,  Fife  matched  the  George  Ran- 
dolph  Chester   story. 


Books  the  International  Weeklies. 

Manager  Zierler,  of  the  "Big  U"  film 
exchange,  has  announced  that  the  In- 
ternational tri-weekly  news  film  serv- 
ice, released  by  Universal,  has  been 
booked  by  the  Rivoli  Theatre,  and 
Broadway  Theatre,  New  York,  for  first 
run.  The  Strand,  New  York,  has  also 
booked    units    of    the    service. 

On  the  Pacific  Coast  the  International 
tri-weekly  service  has  proved  popular. 
Leading  theatres  of  Seattle,  Spokane, 
Portland,  San  Francisco  and  Los  An- 
geles are  running  the  reels  regularly, 
and  the  special  Pacific  Coast  editions 
of  each  reel  have  proved  exceptional 
drawing    cards. 


For  Sale,  To  Rent,  For  Exchange,  Help 
and  Positions  Wanted  are  some  of  the 
items  in  The  World's  Classified  advertising. 
Look  them  over  and  try  for  yourself  this 
quick  and  reasonable  zvay  to  action. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1343 


FILM    PIRATES    MUST    BE    SWEPT   AWAY 

F.  I.  L.  M.  Club  Announces  Wide  Offensive  Against 
Thieves  and  Dupers  in  Home  and  Export  Traffic 


THE  F.  I.  L.  M.  Club  of  New  York 
City,  members  of  v/hich  include 
representatives  of  twenty-two  film 
exchanges,  has  declared  war  on  film 
pirates  all  over  the  country.  In  a  pre- 
liminary report  on  an  investigation  con- 
cerning the  theft  and  unauthorized  pos- 
session and  use  of  motion  pictures,  the 
cliib  through  the  Hoy  Reporting  Ser- 
vice, its  official  adjusters,  outlines  a 
strong  offensive  against  the  widespread 
traffic  in  the  sale  of  prints  of  motion 
pictures  stolen  specifically  for  use  in  the 
so-called  "junk"  exchanges  and  in  the 
export  trade. 

Addressing  its  report  to  manufactur- 
ers and  exhibitors,  the  club  presents  a 
thorough  analysis  of  the  illegitimate 
traffic  in  films,  and  gives  a  series  of 
suggestions  which  it  believes  if  put  into 
operation  would  sweep  thieves,  dupers, 
receivers,  and  unauthorized  exporters 
out  of  business. 

The  thieves  and  traders  in  stolen 
goods  have  for  a  long  time  deemed 
themselves  immune  from  punishment — 
first  by  reason  of  the  inherent  difficulty 
in  identification  of  goods  stolen,  and 
second  because  of  the  laxity  of  the 
manufacturers  in  the  conduct  of  the 
business  itself,  says  the  report.  Chief 
among  the  lax  methods  are  improper 
inventories  and  the  improper  method 
of  dispbsal  of  old  prints  as  junk  or  scrap. 
People  whose  connection  with  the  il- 
legitimate traffic  in  prints  has  been 
clearly  established  have  entree  into  the 
various  offices  of  the  exchanges  and 
manufacturers  and  purchase  prints  pre- 
sumably for  reduction  at  the  refiner's. 
In  at  least  one  specific  case  it  has  been 
found  that  a  company's  product  was  sold 
under  the  guise  of  junk  and  is  now  be- 
ing rented  in  the  territory  in  opposition 
to  the  company's  own  product.  It  is 
recommended  that  every  print  no  longer 
fit  for  service  be  returned  to  the  home 
office  and  physically  reduced  to  scrap 
under  the  direction  of  some  responsible 
official  and  then  turned  over  directly  to 
some    responsible   refiner. 

The  business  of  exporting  film  re- 
quires stricter  supervision,  the  report 
states,  and  some  arrangement  should  be 
made  with  the  customs  authorities 
whereby,  until  proper  legislation  is  se- 
cured, supervision  of  the  export  films  of 
each  company  shall  be  declared  by  a 
designated  official  recognized  by  the 
law. 

It  is  known  that  there  are  thousands 
of  reels  in  various  exchanges  through- 
out the  country  which  are  the  property 
of  big  distributors  and  manufacturers. 
While  no  evidence  is  at  hand  to  prove 
that  these  films  are  stolen,  it  is  recom- 
mended that  vigorous  and  prompt  ac- 
tion in  replevin  be  instituted  in  every 
instance,  not  so  much  for  the  material 
value  involved,  but  for  the  moral  effect 
a  campaign  of  this  sort  would  have. 

The  copyright  law  requiring  two 
prints  of  all  films  produced  for  sale  to 
be  deposited  with  the  Registrar  pro- 
duces a  useless  confusion  and  endless 
numbers  of  prints.  Copyright  of  mo- 
tion pictures  should  be  made  easier  and 
more  cheaply. 

The  loss  by  theft  or  otherwise  of  ev- 
ery print  must  be  promptly  reported  to 
the  entire  trade  by  adequate  advertise- 
ment  in   the  various   trade  journals   and 


the  necessary  publicity  accompanying 
such  advertisement  should  put  on  guard 
every  possible  trader. 

Exhibitors  and  manufacturers  are 
urged  to  throw  off  the  lax  attitude  they 
have  so  long  maintained,  and  thus  re- 
move from  the  minds  of  the  wrongdo- 
ers the  idea  that  their  traffic  can  persist 
because  of  the  seeming  indifference  of 
the  business. 


Manitoba  Showmen  Want 
War  Taxation  Abolished 

THE  Manitoba  Government  recently 
exercised  its  authority  by  granting 
a  rebate  of  25  per  cent,  of  the 
present  Provincial  War  Tax  on  amuse- 
ment tickets,  four-fifths  of  which  rebate 
was  to  be  devoted  toward  paying  theatre 
employes  a  proportion  of  the  wages 
which  they  lost  during  the  epidemic. 
This  arrangement  was  to  last  for  six 
months  and  at  the  end  of  the  half  year 
an  extension  of  time  would  be  granted 
in  the  matter  so  that  all  employes  would 
be  satisfied.  The  Government  has  ruled 
that  fifty-five  per  cent,  of  the  wages 
lost  may  be  replaced  in  this  manner  by 
exhibitors. 

To  the  surprise  of  the  Government  of- 
ficials, the  exhibitors  immediately  re- 
fused to  consider  the  offer  of  the  Prov- 
ince and  signified  their  intention  of 
pushing  their  claim  for  the  abolition  of 
the  amusement  war  tax  altogether.  The 
Manitoba  Theatrical  League  formally 
rejected  the  offer  unanimously  claiming 
that  the  "compensation  fund  proposal" 
would  remain  on  the  statute  books  for  a 
considerable  period  and  that  as  long 
as  any  recompense  remained  to  be  satis- 
fied the  amusement  war  tax  would  un- 
doubtedly remain   in  existence. 

This  the  exhibitors  did  not  want,. 
Their  aim  is  to  see  the  finish  of  the 
war  tax  law  as   soon   as  possible. 

"The  Provincial  Treasurer's  plan," 
stated  President  G.  T.  Howden,  of  the 
Manitoba  League,  "means  the  continu- 
ance of  the  tax  upon  theatregoers  for 
many  seasons  to  come  if  the  compen- 
sation on  a  fifty-five  per  cent,  of  wages 
basis  is  authorized." 


Texas  Film  Men  Will  Profit 
by  Cotton  Acreage  Cut-Down 

THE  widespread  movement  through- 
out the  South,  which  has  for  its 
aim  a  drastic  curtailment  of  the 
1919  cotton  acreage  for  the  purpose  of 
stabilizing  this  commodity,  is  already 
making  itself  felt  in  business  circles 
throughout  Texas.  Indirectly,  the  ex- 
hibitors and  film  men  will  come  in  for 
their  share  of  the  benefits. 

In  rural  communities  moving  picture 
exhibitors  declare  that  the  fact  of  farm- 
ers holding  their  cotton  for  months 
awaiting  a  raise  in  prices  has  had  the 
effect  of  making  money  scarce  and 
keeping  the  cotton  planters  and  their 
families  away  from  the  smaller  towns 
and  their  play  houses. 

With  the  practical  certainty  that  the 
price  of  cotton  will  remain  stable  under 
the  curtailment  of  acreage  plan,  busi- 
ness in  many  communities  is  commenc- 


ing to  pick  up.  Farmers  in  many  in- 
stances have  let  loose  of  the  cotton 
which  they  are  holding. 

Little  towns  in  the  vast  black  land 
section  of  North  and  Central  East 
Texas,  which  in  autumn  is  white  with 
cotton,  report  that  their  moving  picture 
receipts  were  never  better  and  that  the 
picture  show  business  bids  fair  to  es- 
tablish a  new  prosperity  record. 


Indianapolis  Houses  to  Aid 
in  Stamping  Out  Anarchy 

EXHIBITORS  of  Indianapolis  have 
formally  tendered  the  use  of  their 
screens  and  theatres  to  Mayor 
Charles  W.  Jewett  to  aid  him  in  his  pro- 
posed campaign  to  prevent  an  outbreak 
of  Bolshevism  or  any  other  form  of 
anarchy  in  the  city. 

The  offer  was  made  in  a  letter  from 
Clarkes  Olson,  chairman  of  the  Motion 
Picture  Exhibitors'  Association  of  In- 
dianapolis, and  president  of  the  Central 
Amusement  Company,  which  operates 
the  Lyric,  Alhambra  and  Isis  theatres. 
Mayor  Jewett  said  he  was  glad  to  ac- 
cept the  offer  and  would  use  the  picture 
theatres   for   propaganda   purposes. 

Mr.  Olson's  offer  was  as  follows: 

"I  have  been  directed  by  the  Motion 
Picture  Exhibitors'  Association  of  In- 
dianapolis formally  to  tender  you  in  the 
interests  of  the  city  the  motion  picture 
screens  and  theatres  whenever  called 
upon,  and  to  pledge  you  our  undivided 
support  in  your  determination  to  stamp 
out  and  keep  out  of  our  city  any  Bol- 
shevism or   other   form   of   anarchy." 

Mayor  Jewett,  after  accepting  the  of- 
fer, directed  a  statement  against  the 
preachings  of  the  Bolshevists,  I.  W.  W.'s 
and  anarchists  which  was  thrown  on 
screens  throughout  the  city. 


Introduce  Bill  for 

Sunday  Shows  in  Ohio 

THE  bill  to  make  Sunday  moving  pic- 
ture performances  legal  in  Ohio 
was  introduced  in  the  Ohio  As- 
sembly last  week.  It  is  fostered  by  the 
Ohio  State  Screen  League,  an  organi- 
zation of  exhibitors  and  exchangemen 
who  banded  together  for  this  particu- 
lar purpose. 

The  league  at  once  started  a  campaign 
in  favor  of  the  bill,  by  circularizing 
every  town  in  the  State  in  order  to  get 
to  the  views  of  the  clergy,  business  men, 
manufacturers  and  others. 

The  first  to  give  his  views  was  the 
Rev.  A.  P.  Bissell,  of  Steubenville,  Ohio, 
who  in  addressing  the  Chamber  of  Com- 
merce, said :  "Puss  in  the  corner  and 
drop  the  handkerchief  are  not  recreation 
for  laboring  men,  and  I  believe  there 
is  nothing  unholy  about  Sunday  movies." 


Promotes    Employe    Who    Saw    Service. 

When  Nicholas  Musaraca  left  the 
employ  of  J.  Stuart  Blackton,  for  whom 
he  had  played  the  role  of  chauffeur,  to 
enlist  in  Uncle  Sam's  service  when  we 
entered  the  war  he  went  away  confident 
that  he  could  get  his  position  back  on 
his  return  if  desired.  He  went  overseas 
with  the  59th  Coast  Artillery.  On  being 
mustered  out  he  called  to  see  Commo- 
dore Blackton.  The  producer  showed 
his  appreciation,  not  only  of  his  former 
service,  but  also  of  his  work  in  the  war, 
by  promoting  him  to  the  position  of 
head  of  the  mechanical  department  of 
Blackton   Productions,  Inc. 


1344 


THE     MOVING     PICTURE    WORLD 


March  8.  1919 


Goldwyn  Ready  for  Rogers 
to  Begin  Contract  June  1 

SAMUEL  GOLDWYN  does  not  intend 
to  be  caught  napping  when  Will 
Rogers,  the  famed  wit  and  gum- 
chewing  genius  of  the  Zi-egfeld  "Follies," 
reports  for  work  at  the  Goldwyn  Cali- 
fornia studios  the  first  week  in  June. 
Evidence  of  Goldwyn  forehandedness  is 


RUSH  TO  "SHOULDER  ARMS"  STIRS  ELGIN 

Manager  Crocker  of  Star  Theatre  Presents 
Unique  Bill  for  Damages  to  His  Exchange 

SIX  doors  torn  from  their  hinges,^  are  completed.  Then  he  predicts  he  may 
seven  lobby  frames  trampled  to  bits,  never  return  to  the  East,  his  previous 
a  ticket  box  crushed  beyond  repair,  taste  of  California  life  having  been  so 
a  cast  iron  effigy  of  Charlie  Chaplin  bat-  appetizing  that  he  is  thinking  of  accept- 
tered   to   pieces,   a   special   detail   of   po-       ing  the  state  as  his  own. 

licemen   so   badly   bruised   and  manhan-  

died  that  two  bottles  of  Omega  Oil  were 
used,  and  a  strong  complaint  from  the 
city's  truant  officer  after  two  hundred 
public  school  pupils  had  skipped  after- 
noon classes,  are  the  outstanding  fea- 
tures of  two  cyclonic  days  experienced 
by  Ralph  W.  Crocker,  manager  of  the 
Star  Theatre,  Elgin,  111.,  when  he  played 
"Shoulder  Arms." 

To  Harry  Weiss,  manager  of  the  Cen- 
tral Film  Company  of  Chicago,  owners 
of  the  First  National  Exhibitors'  Cir- 
cuit franchise  for  Illinois,  Mr.  Crocker 
sent  a  bill  for  damages  amounting  to 
$54.75.  Elgin  poured  out  en  masse  and 
tried  its  mightiest  to  get  into  the  Star 
Theatre  in  the  same  way,  according  to 
published  newspaper  accounts  of  what 
happened. 

The  crowds  packed  the  street  for  a 
block  each  way  in  front  of  the  house, 
and  Crocker  was  obliged  to  discontinue 
all  of  his  program  but  "Shoulder  Arms" 
after  the  first  matinee  performance  on 
the   second   day. 

When,  with  police  assistance,  Crocker 
succeeded  in  stopping  the  efforts  of 
waiting  patrons  to  enter  the  theatre 
through  the  lobby,  a  massed  attack  was 
made  on  the  side  exit  doors,  and  seven 
of  them  were  battered  from  the  hinges, 
while  men  and  women  stormed  in  and 
packed  every  inch  of  space  in  the  aisles. 
The  police  were  unable  to  cope  with 
the  situation. 

Give   Police   Awful   Battle. 

Bruised,  battered  and  with  their  uni- 
forms torn,  they  left  the  scene  after 
Crocker  refused  to  close  the  theatre 
without  a  court  order  commanding  him 
to  do  so.  Elgin  judges  are  good  poli- 
ticians, and  no  order  was  forthcoming. 
Their  constituencies  wanted  to  see 
"Shoulder  Arms,"  and  until  there  was 
actual  loss  of  life  from  mob  tactics  no 
particular  harm  threatened. 

At  four  o'clock  the  afternoon  of  the 
second  day  Crocker  was  visited  by  the 
city  truant  officer.  "Two  hundred  boys 
skipped  school  this  afternoon,  and  the 
police  report  that  they  are  in  the  thea- 
tre," he  was  told.  Before  he  could  re- 
ply, the  exit  doors  flew  open  and  fully 
one  hundred  youngsters  flocked  out, 
smiled  broadly  at  the  truant  officer  and 
went  their  respective  ways.  The  others 
evidently  had  patronized  an  earlier  per- 
formance. 

A  return  engagement  of  two  days  has 
been  contracted  for. 


found  in  the  announced  purchase  of  two 
stories,  in  which  Will  Rogers  will  be 
starred — "Aleck  Lloyd,"  by  Eleanor 
(lates,  and  "Overland  Red,"  by-  H.  H. 
Knibbs. 

In  addition  a  famous  play  has  been 
purchased  for  still  another  Will  Rogers 
production,  though  no  announcement  is 
made  as  yet  of  its  author  or  title.  At  the 
end  of  the  "Follies"  theatrical  season 
Mr.  Rogers,  together  with  Mrs.  Rogers 
and  the  four  Rogers  children,  will  pack 
up  their  belongings  and  close  their  Long 
Island  home  preliminary  to  their  depar- 
ture for  the  land  of  the  sunset. 

It  is  not  generally  known,  through  not 
having  been  announced  previously,  that 
Will  Rogers  is  not  becoming  a  mere 
summer-season  screen  star.  He  is  under 
a  long  contract  with  Goldwyn,  and  his 
entry  into  pictures  means  his  retirement 
from  the  theatre  for  the  duration  of 
the  contract. 


GARSON    TO    EXPLOIT    HIS    PRODUCTION 

"The  Unpardonable  Sin"  Will  Open  in  Detroit 
Under  Eye  of  Producer — Los  Angeles  Is  Next 

A 


Warner  Off  to   Hollywood. 

Henry  B.  Warner,  who  recently  signed 
to  appear  in  eight  photoplays  under  the 
direction  of  Jesse  D.  Hampton,  left  last 
Sunday  for  Hollywood,  Cal.,  where  he 
will  work  before  the  camera.  Mr.  War- 
ner's series  of  pictures  will  be  released 
by  Exhibitors'  Mutual,  and  Robertson- 
Cole  Company  control  the  world's 
rights. 

Mr.  Warner  was  accompanied  by  his 
wife  and  baby,  and  intends  to  remain  in 
California    until    his    eight    productions 


XNOUNCEMENT  -was  made  some 
time  ago  that  the  big  Harry  Garson 
feature,  "The  Unpardonable  Sin," 
with  Blanche  Sweet,  directed  by  Mar- 
shall Neilan,  would  be  distributed  on 
the  state-rights  plan;  but  the  activities 
of  Mr.  Garson  in  the  exploitation  of  the 
picture,  which  are  already  under  way, 
indicate  that  the  plan  of  distribution  is 
the    state-rights   plan    "with   variations." 

The  principal  "variation"  is  in  the  fact 
that  the  picture  is  not  being  shown  to 
possible  purchasers  in  private  projection 
rooms  and  offered  them  by  the  producer. 

The  next  "variation"  lies  in  the  fact 
that  the  producer  himself,  is  taking  up 
the  "first-run"  exploitation  in  important 
cities. 

The  premiere  of  "The  Unpardonable 
Sin"  has  been  arranged  for  the  Broad- 
way Strand  Theatre,  Detroit,  March  2. 
©ne  week  later  the  picture  will  open  for 
an  indefinite  run  at  the  Majestic  The- 
atre, Los  Angeles.  Soon  after  that  date 
the  production  will  be  placed  in  impor- 
tant theatres  in  various  cities,  including 
Chicago,  Philadelphia,  Boston,  Atlanta, 
New  Orleans,  San  Francisco  and  Seattle. 
Negotiations  for  theatres  in  most  of 
these  cjties  are  already  under  way.  The 
New  York  showing  is  dependent  upon 
Mr..Garson's  ability  to  secure  a  theatre 
of  the  importance  he  desires.  Because 
of  the  extraordinary  success  of  prac- 
tically every  legitimate  attraction  along 
Broadway  at  the  present  time  theatres 
are  as  scarce  as  the  proverbial  "hen's 
teeth." 

The  engagement  of  "The  Unpardon- 
able Sin"  at  the  Broadway  Strand  in 
Detroit  will  be  of  unusual  interest  for 
the  reason  that  Mr.  Garson,  who  pro- 
duced the  picture,  has  large  property 
interests  in  the  house  in  which  it  is  to 
be  first  offered  the  public  and  will  make 
his  debut  as  a  producer  before  a  host  of 
Detroit  friends,  who  have  been  won 
through  his  splendid  conduct  of  the  big 
theatre  which  has  been  pleasing  its 
patrons  with  the  character  of  the  shows 
presented. 

The  price  scale  at  the  Broadway 
Strand  for  the  engagement  has  been 
raised,  the  best  seats  selling  for  $1. 
Thirty-five  cents  top  is  the  usual  thing. 
The  house  orchestra  of  twenty-eight 
pieces   will  be   augmented  for   the  occa- 


sion, and  special  presentation  "stunts" 
have  been  arranged  to  make  the  pre- 
miere as  impressive  as  it  could  possibly 
be  made  in  any  theatre  in  the  United 
States. 


Pantages   to  Open  Canadian    Houses. 

Alexander  Pantages,  the  Western  the- 
atrical magnate,  is  to  invade  Toronto, 
Montreal  and  other  cities  of  eastern 
Canada,  according  to  an  announcement 
made  simultaneously  in  several  of  the 
cities  on  February  18. 

At  Toronto  the  Grand  Opera  House  is 
to  be  rebuilt,  and  the  new  structure  will 
be  a  double-deck  affair  so  that  dramatic 
productions  may  be  presented  in  the 
lower  house,  while  pictures  and  vaude- 
ville will  be  seen  in  the  upper  theatre. 
The  new  building  will  take  in  the  adjoin- 
ing Grand  Hotel,  which  is  practically  a 
part  of  the  theatre  block. 

In  Montreal  Pantages  will  take  over 
-the  Orpheum  Theatre,  on  St.  Catherine 
street,  West,  it  is  reported.  Changes 
are  to  be  made  in  the  present  Montreal 
house,  too. 


Warns    Against    Reselling    Tax    Tickets. 

The  Ontario  Government  has  issued 
official  warning  to  the  exhibitors  of  the 
province  in  general  that  severe  measures 
will  be  taken  toward  those  who  may 
have  adopted  the  practice  of  using  the 
provincial  amusement  war  tax  tickets 
more  than  once.  The  statement  issued 
by  the  government  contains  the  informa- 
tion that  "this  practice  has  been  going 
on  in   many  towns  and  cities." 

Two  exhibitors  of  Fort  William  have 
been  punished  already,  as  the  inspectors 
discovered  that  they  had  been  reselling 
the  tax  tickets  contrary  to  law. 


Levey   Takes   Views    of   Niagara   Falls. 

Manager  Harry  Levey,  of  the  Univer- 
sale Industrial  Department,  has  secured 
the  right  to  put  into  motion  pictures  the 
powers  of  Niagara  Falls,  and  at  the  pres- 
ent time  his  staff  of  cameramen  are  at 
work  near  the  falls  securing  pictures  of 
the  great  inverters  that  turn  the  gigantic 
waterflow  into  power  for  numerous  of 
the  largest  manufacturing  plants  in 
America. 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1345 


CAPELLANI     PRODUCTIONS    ARE    ACTIVE 

Casting  June-Caprice-Creighton  Hale  Offering  Com- 
pleted While  Improvements  in  Studio  Are  Under  Way 


ADOLPHE  OSSO,  general  manager 
of  the  Albert  Capellani  Produc- 
tions, Inc.,  who  recently  announced 
that  the  Solax  Studios  had  been  renamed 
the  Capellani  Studio,  where  the  Capel- 
lani productions  will  be  made,  declares 
he  will  make  extensive  improvements 
and  innovations  in  studio  equipment  of 
every  nature. 

"We  shall  spare  no  effort  or  expense," 
said  Mr.  Osso,  "in  order  to  add  to  the 
quality  of  our  productions.  I  can  recall 
several  instances  where  faulty  equip- 
ment and  poor  facilities  handicapped 
one  director  to  such  an  extent  that  a 
certain  production  which  might  have 
become  a  sensation  turned  out  to  be  just 
an  average  film  because  of  a  lack  of 
proper  facilities.  The  fact  that  the 
studio  is  to  be  our  permanent  home  for 
the  several  companies  we  shall  soon 
have  working  was  responsible  for  our 
decision.  A  good  start  is  half  the 
distance." 

Henri  Menessier,  art  director,  and  Lou 
Jerkowski,  studio  manager,  will  super- 
vise the  changes  now  being  made  at  the 
studio.  The  alterations  will  include  the 
sinking  and  building  of  a  fifty-foot  tank, 
which  will  be  below  the  studio  floor  and 
which  will  be  controlled  by  an  electrical 
arrangement;  replacing  the  old  floor 
with  adjustable  concrete  flooring;  in- 
stalling Mr.  Capellani's  own  lighting 
system,  which  is  said  to  have  been 
brought  from  France,  and  numerous 
other  changes  in  the  buildings  surround- 
ing the  main  studio,  such  as  paint  shop, 
carpentry  shop,  laboratory  and  ward- 
robe  rooms. 

It  is  announced  that  these  alterations 
will  only  delay  the  actual  commence- 
ment of  the  work  on  the  first  of  the 
Capellani  productions  but  a  few  days, 
for  the  casting  of  the  support  for  June 
Caprice  and  Creighton  Hale,  who  will 
play  the  leads  in  the  first  company,  has 
already  commenced.  The  title  of  the 
story  chosen  by  Mr.  Capellani  for  the 
first  film  has  not  yet  been  announced. 


Bessie  Barriscale   Returns   to   the  Coast. 

After  a  brief  sojourn  in  Xew  York, 
where  she  visited  her  sister  who  was 
very  ill,  Bessie  Barriscale  is  returning 
to  Hollywood  to  resume  production  of 
photoplays  under  her  agreement  with 
the  Robertson  Cole  Company,  which  re- 
leases the  Barriscale  plays  through  Ex- 
hibitors   Mutual. 

Just  before  leaving  California,  Miss 
Barriscale  completed  "Hearts  Asleep" 
under  the  direction  of  Howard  Hickman, 
her  husband,  who  accompanied  her  on 
her    Eastern    journey. 


"Humanity"   Film    Breaks   Town    Record. 

Allen  Holubar's  special  production, 
"The  Heart  of  Humanity,"  has  just 
finished  a  run  in  Walla  Walla,  Wash., 
during  which  the  attendance  record  of 
the  town  was  broken.  It  is  being  booked 
at  all  the  larger  theatres  through  the 
territorv. 


Buys  Capitol  Comedies  for  England. 

The  distributing  rights  for  England 
to  Capitol  Comedies  have  been  pur- 
chased from  Goldwyn  Distributing  Cor- 
poration by  George  King,  general  man- 
ager of  the  Stoll  Film  Company,  one  of 


the  important  firms  of  cinema  distribu- 
tors in  England,  and  the  English  rep- 
resentatives of  all  Goldwyn  productions. 
Under  the  contract  signed  by  Mr.  King 
with  Samuel  Goldwyn,  the  Stoll  Com- 
pany will  offer  for  sale  the  twenty-six 
comedies  constituting  the  first  year's 
output.     First  of  these  is  "Bill's  Baby." 


Kane  Addresses  Exchange 
Managers  While  in  Atlanta 

ARTHUR  S.  KANE,  general  manager 
of  Select  Pictures  Corporation, 
while  in  Atlanta  February  18, 
attended  and  addressed  the  luncheon  of 
the  various  exchange  managers  of 
that  city,  who  are  getting  together  in  the 
formation  of  an  association  and  board 
of  Trade  of  film  managers. 

The  luncheon,  which  was  the  first  of 
a  number  of  meetings  arranged  for  the 
bringing  together  of  the  managers  who 
are  to  form  the  Board  of  Trade,  was  held 
at  the  Hotel  Ansley,  and  was  presided 
over  by  George  R.  Allison,  of  Vita- 
graph's   Atlanta   exchange. 

Mr.  Kane  outlined  to  the  managers 
present  the  experience  of  exchangemen 
in  other  cities  in  forming  similar  organi- 
zations, and  spoke  notably  of  those 
established  in  Detroit  and  Seattle.  Most 
of  those  bodies,  Mr.  Kane  explained, 
have  proved  successful  and  have  accom- 
plished the  excellent  objects  for  which 
they  were  formed,  having  been  of  great 
benefit  to  all  exhibitors  in  the  territories 
affected  in  securing  adjustments  and  in 
the  settlement  of  disputes  and  the  over- 
coming of  petty  obstacles  in  the  way  of 
smooth  conduct  of  business  between  the 
exchanges  and  the  exhibitors.  Exchanges 
themselves  have  naturally  benefited  to  a 
corresponding  extent. 

The  session  at  the  Hotel  Ansley  was 
attended  by  C.  E.  Kessnich,  of  Metro; 
John  Ezell,  of  E.  &  H.  Film  Distributing 
Company;  Joe  Marentette,  of  Goldwyn; 
George  Allison,  of  Vitagraph ;  R.  M. 
Savini,  of  Savini  Films;  Sorbitt,  of 
Triangle;  Dent,  of  Paramount-Artcraft ; 
Davis,  of  Mutual;  Willbanks,  of  General; 
Bugie,  of  Pathe;  Koch,  of  Consolidated 
Supply  Company;  Muir,  of  Paramount- 
Artcraft;  Myer,  of  Film  Clearing  House, 
and  T.  O.  Tuttle,  of  Select. 


Jewel    Film    Inspires    Ballad. 

Charles  Harrison,  internationally 
known  tenor,  has  been  chosen  to  sing 
"Heart  of  Humanity,"  a  ballad  inspired 
by  the  Jewel  photodrama,  "The  Heart 
of  Humanity,"  for  the  Columbia  Grapho- 
phone  Company. 

Universal  film  exchanges*  have  been 
supplied  with  orchestrations  of  the  song 
and  also  are  providing  exhibitors  with 
slides  bearing  the  words  of  the  chorus. 


Does    Big   Advertising   on    "Our   Teddy." 

Ruben  &  Finkelstein,  of  Minneapolis, 
owners  of  the  New  Garrick  Theatre 
there  and  of  the  New  Liberty  Theatre 
in  St.  Paul,  through  their  publicity  rep- 
resentative, Harrison  Hatton,  are  con- 
ducting an  unusually  extensive  advertis- 
ing   campaign,    through    billboards    and 


newspapers,  to  announce  "Our  Teddy" 
for  a  week's  run  at  the  New  Garrick. 
Special  cutout  of  the  twenty-four 
sheet  head  of  Colonel  Roosevelt  have 
been  mounted  on  compo  board  and  used 
as  a  part  of  the  lobby  display. 


Charles  Bryant  Returns  to 
Support  Mme.  Nazimova 

Charles  Bryant,  who  has  for  some 
time  been  identified  as  leading  man  for 
Nazimova,  has  again  been  engaged  for 
that  part  in  the  Nazimova  production 
of  "The  Brat." 

Mr.  Bryant  made  his  debut  in  Lon- 
don in  Sir  Arthur  Pinero's  production. 
In  1900  he  came  to  America  with  Mrs. 
Patrick  Campbell  and  remained  with  her 
during  her  two  record-breaking  seasons, 
playing  with  this  actress  in  "The  Second 
Mrs.  Tanqueray,"  "Magda"  and  "The 
Joy  of  Living." 

It  was  following  these  that  he  became 
leading  man  for  Ethel  Barrymore  in  her 
revival  of  "Captain  Jinks."  Then  he 
appeared  in  George  Bernard  Shaw's 
"Misalliance,"  and  in  Robert  Hitchen's 
"Bella  Donna,"  and  in  some  of  John 
Galsworthy's  plays  with  equal  success. 
In  "Bella  Donna"  Mr.  Bryant  was  seen 
in  both  the  London  and  New  York  pro- 
ductions. 

He  has  played  leading  parts  with  Nazi- 
mova in  her  company  of  players  pre- 
senting Ibsen's  "Wild  Duck,"  "Hedda 
Gabbler,"  and  "The  Doll's  House," 
which  company  had  such  a  successful 
season    on    Broadway.      As    Nazimova's 


eading  man  in  her  dramatic  vaudeville 
jketch  "War  Brides,"  which  attracted 
so  much  attention  and  comment,  and 
which  was  afterwards  her  initial  ven- 
ture in  motion  pictures,  Mr.  Bryant  will 
be  remembered  by  many. 


Famous    Players    to    Screen    "The 
Avalanche." 

The  Famous  Players-Lasky  Corpora- 
tion has  purchased  the  screen  rights  to 
Gertrude  Atherton's  novel,  "The  Ava- 
lanche," and  picturizing  it  for  Artcraft, 
will  present  Elsie  Ferguson  in  the  stel- 
lar  role. 

It  is  likely  that  "The  Avalanche"  will 
be  the  next  picture  Miss  Ferguson  will 
make  following  the  completion  of  "The 
Witness  for  the  Defense." 


Bruce    Entertains    President   Wilson. 

President  Wilson's  first  views  of  his 
own  country  were  the  two  Robert  C. 
Bruce  American  scenics,  "The  River 
Grey  and  the  River  Green"  and  "The 
Wanderer  and  the  Whoozit,"  which 
were  used  for -his  entertainment  during 
the  homecoming  voyage  on  the  trans- 
port "George  Washington"  this  week. 
Both  pictures  are  among  the  recent  re- 
leases of  the  Educational  Films  Cor- 
poration. 

Silverman    Returns    to    Select. 

Announcement  comes  from  Branch 
Manager  Fred  C.  Aiken  of  Select  Pic- 
tures Chicago  Exchange  that  Edwin 
Silverman,  who  was  connected  with  Se- 
lect's Chicago  branch  before  he  entered 
the  service,  has  returned  to  that  office 
in  the  capacity  of  correspondent  and 
detail  clerk.  Mr.  Silverman  was  booker 
at  the  Chicago  Branch,  but  the  call  to 
arms  took  him  to  the  Great  Lakes 
Training  station. 


1346 


THE     MOVING     PICTURE    WORLD 


March  8,  1919 


"MICKEY"  SMASHES  RECORD  IN  SEATTLE 

Does    $11,000    Business    in    Eight    Days    at 
the  Clemmer  with  25  and  50  Cent  Admissions 


WHEN  "Mickey"  broke  records  at 
the  Clemmer  Theatre,  Seattle, 
necessitating  the  building  of  a 
balustrade  along  the  middle  of  the  side- 
walk to  keep  the  waiting  crowds  from 
entirely  blocking  the  pedestrian  right- 
of-way  and  the  placing  of  special  police- 
men in  front  of  the  theatre  to  keep  the 
crowd  properly  distributed,  the  box- 
office  records  showed  that  all  this  meant 
bona  fide  business  for  the  Clemmer. 
During  the  eight  days'  run,  at  admission 
prices  of  25  and  50  cents,  $11,000  was 
taken  in.  No  picture  that  ever  played 
in  Seattle  has  touched  this  record. 
"Mickey"  was  brought  back  again  on 
February  22  for  a  two  weeks'  run. 

In  his  handling  of  the  picture  through- 
out the  territory  Mike  Rosenberg,  of  the 
De  Luxe  Feature  Film  Company,  is 
planning  to  repeat  the  advertising  cam- 
paign in  co-operation  with  the  music 
stores  that  were  considered  so  effective 
in  Seattle.  His  road  men  are  taking 
along  with  them  copies  of  the  song 
"Mickey"  so  as  to  make  sure  that 
"Mickey"  windows  can  be  arranged  in 
music  stores  of  the  small  towns  that 
may  not  have  become  familiar  with  the 
song.  The  road  men  will  also  engage 
boys  to  help  make  the  horse  race  seem 
realistic  by  shouting  "They're  off!"  at 
the  start  and  by  yelling  during  the  race. 
Advance  advertising  is  to  be  made  in 
the  newspapers,  on  billboards  and  by 
throwing  the  chorus  of  the  song  in  the 
houses  where  the  picture  is  to  be  shown. 


Mike  Rosenberg,  president  of  the  De 
Luxe  company,  has  been  so  encouraged 
by  the  success  of  "Mickey"  in  Seattle 
and  Tacoma  that  he  has  bought  the 
rights  for  Minnesota  and  the  Dakotas. 
His  partner  in  the  deal — Jack  Lewis — 
has  left  for  Minneapolis  and  St.  Paul  to 
look  after  bookings  in  that  territory. 

V.  Wesley  has  been  employed  to  take 
charge  of  one  of  the  road  shows  in 
Washington. 


Cinema  Opera  Is  Given  by 
Composer  Walter  C.  Simons 

WALTER  C.  SIMONS,  of  the  Mount 
Morris  Theatre,  116th  street  and 
Fifth  avenue,  New  York  City, 
gave  a  demonstration  on  Friday  evening, 
February  21,  not  only  of  his  ability  to 
play  a  picture,  but  also  of  fitting  the 
picture  with  music  of  his  own  com- 
position. 

The  picture  for  which  the  music, 
termed  by  Mr.  Simons  a  cinema  opera, 
was  written  was  "The  Echo  of  Youth," 
a  five-reel  Ivan  Abramson  production. 
The  music  fitted  the  picture  admirably 
and  betrayed,  on  the  part  of  the  com- 
poser, an  intelligent  idea  of  what  fitting 
music  to  a  picture  means.  To  be  sure 
there  were  instances  where  the  theatre 
organ  and  its  accoutrements  allowed  of 
effects,  such  as  the  imitation  of  voices 
talking  or  singing,  which  could  not  be 
reproduced  on  the  piano  with  just  as 
startling  an  effect ;  but  with  intelligent 
application  fine  results  can  be  obtained. 

One  of  the  points  particularly  notice- 
able in  Mr.  Simons'  cinema  opera  was 
the  anticipation  of  the  reappearance  of 
certain   characters  of  the  picture.     This 


was  clone  so  cleverly  that  it  was  scarcely 
possible  that  any  one  could  fail  to  catch 
the  cue  for  the  character,  who,  at  the 
climax  of  the  production,  turns  the  tide 
of  an  avalanche  of  unhappy  events  and 
clears  the  air  of  its  tragic  atmosphere. 

Walter  C.  Simons  is  not  new  at  fitting 
music  to  the  picture,  and  has  to  his 
credit  some  twenty  -  seven  musical 
arrangements  for  photodrama. 


Rosemary  Theby's  Vampire 
Parts  Belie  Quaint  Name 

ROSEMARY  THEBY  is  not  a  vam- 
pire name  at  all.  It  is  a  name  asso- 
ciated with  quaint  little  gardens, 
quiet  and  demure  people,  and  the  old, 
old  fashioned  customs.  But  Rosemary 
Theby's  work  as  a  screen  vampire  has 
helped  her  to  the  well  merited  reputa- 
tion of  an  actress  of  versatility.  Latest 
in  such  roles  is  her  part  as  the  vampire 
sister    of    Peggy    with    May    Allison    in 


Rosemary  Theby 

Metro's  Versatile   Actress. 

"Peggy  Does  Her  Darndest,"  newest  of 
that  star's  Metro  releases. 

Miss  Theby's  appearances  have  been 
in  parts  of  widely  divergent  character. 
She  is  well  remembered  as  the  leading 
woman  of  "Faith,"  in  which  she  starred 
with  Bert  Lytell.  Her  screen  career  has 
been  a  varied  one  and  includes  ingenues, 
vampires  and  leading  women  in  many 
successful  productions.  She  made  her 
initial  appearance  with  Vitagraph  as 
Karma  in  "The  Reincarnation  of  Karma." 
Her  ability  as  a  rider,  swimmer  and  auto 
driver   helps   her  to   fit   any  story. 


To    Play    Leads    in    Animal   Comedies. 

William  S.  Campbell,  who  is  produc- 
ing a  series  of  special  two-reel  animal 
comedies  for  Universal  at  the  Pacific 
Coast  studios,  is  now  at  work  on  a  sec- 
ond release,  as  yet  without  a  title. 
Harry  Burns  and  Dorothy  Vernon  have 


been  picked  to  play  the  principal  roles 
in  the  animal  comedies,  and  Mr.  Camp- 
bell is  getting  a  large  supporting  cast 
of  athletic  young  maidens.  Among  the 
supporting  players  are  Lillian  Haire, 
formerly  one  of  the  Linne  dancers,  who 
toured  the  Orpheum  and  Keith  circuits, 
and  Beatrice  Lovejoy,  who  has  been 
appearing  in  Sunshine  comedies  for 
some  time. 


Work  of  Cartoonist  Briggs 
To  Be  Put  on  the  Screen 

AN  announcement  of  interest  is  the 
formation  of  Briggs  Pictures,  Inc., 
to  manufacture  and  release"  in  pic- 
ture form  the  cartoons  of  Briggs  ap- 
pearing in  the  New  York  Tribune  and 
various  other  newspapers. 

Clare  A.  Briggs,  the  cartoonist,  is 
best  known  for  his  cartoons  "The  Days 
of  Real  Sport,"  "When  a  Feller  Needs 
a  Friend"  and  "Married  Life."  His 
drawings  have  a  quaint,  real  humor  and 
have  to  do  with  child  life. 

The  company  is  headed  by  Briggs  him- 
self and  is  financed  by  a  Wall  street 
man.  Work  has  already  been  started 
on  the  first  three  pictures.  Part  of  the 
Thanhouser  studio  at  New  Rochelle  has 
been  leased. 

The  pictures  will  not  be  animated 
cartoons.  The  stories  of  the  cartoon 
have  been  written  in  regular  scenarios 
and  prominent  child  actors  will  portray 
the  characters.  The  country  atmos- 
phere which  is  so  prominent  in  the  car- 
toons will  be  transferred  to  the  screen. 
No  releasing  connections  have  been 
made  as  yet. 

Offices  have  been  established  at  30 
East  42nd  street,  New  York.  Cullom 
Holmes  Ferrell,  formerly  with  the  Fox 
Film  Corporation,  is  manager  of  pro- 
ductions. 


Exhibitors   Aid   Armenian   Drive. 

Two  Baltimore  picture  houses  —  the 
Parkway,  3-9  West  North  avenue,  under 
the  management  of  Bernard  Depkin,  Jr., 
and  Schanze's  Theatre,  North  and 
Pennsylvania  avenues,  owned  by  Dr.  F. 
W.  Schanze — gave  material  aid  to  the 
Armenian  relief  drive  recently.  The 
meeting  at  the  Parkway  was  held  on 
Sunday  afternoon,  February  23,  and  Dr. 
Andrew  Nicola,  a  resident  of  New  York, 
of  Syrian  parentage,  told  how  his  peo- 
ple and  the  Armenians  had  suffered  at 
the  hands  of  the  Turks,  who  were  in- 
cited, he  said,  by  German  officers.  Nearly 
$300  was  contributed  by  the  audience 
who  heard  the  address.  At  Schanze's 
an  appeal  was  made  to  the  audience  on 
Saturday  night,  February  22,  by  John 
W.  Mace. 


To    Start    Work    on    New    Loew    House 
Soon. 

With  a  view  to  helping  out  the  local 
labor  situation  and  to  boosting  the  city 
generally  announcement  has  been  made 
by  the  London  Security  Company,  of 
London,  Ontario,  that  work  on  the  new 
Loew  Theatre  at  London  will  be  started 
almost  immediately  and  that  local  con- 
tractors will  be  given  the  preference  as 
far  as  possible  in  the  letting  of 
contracts. 

It  is  pointed  out  that  the  theatre  will 
cost  $200,000,  and  after  it  is  built  the 
house  will  give  regular  employment  to 
forty  employes,  including  musicians. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1347 


SIZING  UP  HUDSON  VALLEY  SHOWMANSHIP 

Representative    of    Moving    Picture    World    Visits 
Theatres  in  River  Towns  North  of  Here  and  Reports 


ADJOINING  New  York  in  West- 
chester County  are  many  small 
towns  interspersed  with  several 
good-sized  cities  of  the  second  class. 
For  the  past  year  we  have  visited  many 
of  these  smaller  towns  and  we  are  still 
on  the  job.  Last  week  we  visited  a  few 
of  the  towns   along  the   Hudson   River. 

Yonkers,  within  twenty  miles  of  New 
York  City,  has  a  population  of  forty  or 
fifty  thousands.  We  barely  had  time  to 
visit  the  eight  or  nine  smaller  houses, 
most  of  which  are  of  the  less  preten- 
tious type,  so  we  confined  our  time  to 
the  larger  places.  There  are  three  of 
these;  the  Hamilton,  Broadway  and 
Proctor's.  The  latter  shows  both  vaude- 
ville and  pictures,  five  to  eight  vaude- 
ville acts  and  generally  a  feature  and 
news  or  scenic  reel.  We  had  intended 
to  visit  Leo  Brecher's  Orpheum,  but  we 
were  obliged  to  leave  this  and  many 
others  for  a  second  visit,  when  we  can 
give  them  more  attention. 

The  Hamilton,  seating  900,  is  located 
on  Main  street  near  Broadway  and  is 
managed  by  A.  E.  Hamilton.  It  has  a 
gallery  and  orchestra,  shows  Goldwyn, 
Famous  Players-Lasky  and  other  qual- 
ity pictures.  "The  Breed  of  Men"  was 
the  day's  feature  and  while  we  enjoyed 
the  picture  we  were  entranced  by  the 
organ  music,  rendered  by  Dr.  Rontford. 
Mr.  Hamilton  being  in  New  York,  we 
were  received  by  Russell  Terhine,  his 
assistant,  who  pointed  out  the  splendid 
arrangements,  lighting,  seating,  lobby 
and  the  whole  up-to-date  equipment  of 
this  beautiful  house. 

Broadway    a   "Local    House." 

After  a  trolley  ride  of  two  miles  we 
reached  the  Broadway  Theatre,  with  a 
capacity  of  500,  located  at  the  corner  of 
Lawrence  street  and  South  Broadway. 
In  the  absence  of  H.  J.  Coles,  the  man- 
ager, we  were  graciously  received  by 
his  assistant,  George  E.  Ramsden.  The 
Broadway  has  two  lobbies,  an  entrance 
and  exit.  Everything  about  the  place 
is  first  class.  Being  situated  so  far 
from  the  business  center  of  Yonkers,  it 
might  be  termed  a  suburban  house, 
catering  to  a  residential  and  neighbor- 
hood patronage.  At  the  invitation  of 
Mr.  Ramsden  we  saw  "Virtuous  Wives" 
and  enjoyed  every  foot  of  it.  The  ex- 
cellent organ  accompaniment  was  a 
treat  in  itself. 

The  moving  picture  theatres  of 
Yonkers  have  been  very  generously  pa- 
tronized this  season,  but  not  so  gener- 
ously as  places  farther  removed  from 
New  York  City.  Because  of  close  prox- 
imity to  the  metropolis,  which  is  readily 
reached  by  subway  and  surface  routes,  a 
great  many  people  go  to  the  city  for 
their  amusements.  In  Yonkers,  as  well  as 
other  places,  the  absence  of  lobby  dis- 
play is  very  noticeable.  Twenty-four 
sheets  are  used  by  the  leading  theatres 
and  there  is  a  tendency  to  make  the 
lobbies  attractive  by  their  artistic 
decorative  effects. 

Sleepy    Hollow   Showmanship. 

At  Tarrytown,  nine  miles  beyond 
Yonkers,  we  called  on  Robert  Goldblatt, 
manager  of  the  Music  HalL  which  seats 
1,000  and  has  the  distinction  of  being 
the  only  theatre  in  Tarrytown.  The 
Music  Hall  was  not  built  for  a  moving 


picture  theatre ;  it  is  the  town  hall  and 
opera  house.  It  has  a  gallery  and  pro- 
scenium boxes,  the  chairs  are  movable, 
so  the  floor  can  be  cleaned,  when  oc- 
casions demand,  for  a  dance  or  any 
other  local  festivity.  It  is  altogether  a 
very  pretty   little  opera   house. 

Like  theatres  in  all  towns  of  residen- 
tial and  private  school  population,  the 
Music  Hall  enjoys  a  steady,  but  not 
large,  patronage,  the  whole  town  feeling 
a  personal  interest  in  it.  Tarrytown  is 
near  Sleepy  Hollow  and  we  could  not 
but  feel  that  the  Music  Hall  might 
arouse  a  greater  interest  by  shaking  off 
the  lethargy  of  the  town  through  more 
aggressive  methods  of  display  and  ad- 
vertising. 

Thirty-two  miles  from  New  York  we 
visited  Ossining.  We  called  on  Tom 
Ryan  of  the  Parthenon,  500  seats,  also 
H.  Newman  of  the  Victoria,  1,000  seats. 
Both  these  places  are  doing  a  good  busi- 
ness, drawing  their  patronage  from  a 
population  of  12,000.  Mr.  Newman  took 
over  the  Victoria  about  two  years  ago 
and  has  turned  a  "lemon"  into  a  "juicy 
melon."  On  February  8  he  introduced 
a  little  variety  into  his  program,  which 
he  will  continue  every  Saturday,  show- 
ing a  feature,  a  serial,  a  comedy  and 
five  acts  of  vaudeville.  Prices,  25,  35 
and  50  cents. 

Newman   Very   Active. 

He  gives  four  performances  on  Sat- 
urdays and  if  succeeding  Saturdays  are 
as  popular  as  the  first,  it  is  a  foregone 
conclusion  that  he  is  giving  the  people 
what  they  want.  Mr.  Newman  is  a  be- 
liever in  advertising  and  does  not  stint 
in  letting  the  public  know  where  he  is 
and  what  he  is  doing.  He  uses  inde- 
pendent features  and  always  gets  the 
best  that  money  will  buy,  when  the 
pictures  and  prices  are  right. 

The  Parthenon  is  the  older  house, 
which  has  always  enjoyed  a  steady  fol- 
lowing in  Ossining.  Mr.  Ryan  is  an  old 
showman  and  knows  all  that  showman- 
ship implies.  He  uses  the  Famous 
Players-Lasky  productions,  the  Goldwyn 
and  Select.  This  is  not  the  first  time 
we  have  visited  the  Parthenon  and  we 
hope  some  day  to  see  Tom  Ryan  in  a 
bigger  Parthenon,  with  an  equipment 
that  will  enable  him  to  exercise  his 
ideas  and  managerial  capacity  to  their 
limit.     He  deserves  it.  SPEDON. 


Parcel  Post  Delivery 

May  Be  Improved 


A 


T  a  meeting  of  the  Transportation 
Committee  of  the  National  Asso- 
ciation of  the  Motion  Picture  In- 
dustry held  at  the  Association  offices  in 
the  Times  Building  last  Friday  morning, 
it  was  decided  to  make  a  strenuous  at- 
tempt to  have  undelivered  shipments  of 
film  returned  to  the  exchanges  postage 
collect. 

According  to  the  present  law  and  the 
rules  and  regulations,  if  a  film  ship- 
ment is  uncalled  for  or  cannot  be  de- 
livered postmasters  are  not  permitted 
to  return  it  to  the  exchanges  until  the 
postage  has  been  forwarded.  This 
causes  an  enormous  delay  and  the  loss 
of  a  great  deal  of  money,  as  the  film  is 


frequently  lying  idle  in  the  postoffice 
for  several  days. 

The  new  regulations  which  the  com- 
mittee is  endeavoring  to  bring  about 
would  permit  the  postmasters  to  return 
the  film  immediately,  the  postage  to  be 
paid  by  the  exchanges  when  the  film 
was  delivered  to  them.  This  work  has 
been  taken  up  in  co-operation  with  the 
Board  of  Motion  Pictures  Exchange 
Managers  of  Cleveland,  who  first  called 
the  attention  of  the  committee  to  the 
matter. 

The  committee  also  decided  to  ap- 
proach the  postal  authorities  with  a 
view  to  bringing  about  a  new  regula- 
tion that  would  permit  of  publicity  ma- 
terial such  as  lithographs  and  photo- 
graphs being  mailed  parcels  post 
C.  O.  D. 

Friday's  meeting  was  presided  over 
by  Chairman  P.  H.  Stilson  of  Famous 
Players-Lasky.  Those  present  were: 
Adolph  DuMahaut  of  Goldwyn,  J.  V. 
Ward  of  Universal,  C.  C.  Ryan  of  Se- 
lect, J.  S.  MacLeod  of  Metro,  A.  I. 
Siegel  of  Vitagraph,  R.  McGrath  of 
World  Film  Corporation,  A.  Tuchman 
of  Universal,  H.  Ginsberg  of  Interna- 
tional, and  Frederick  H.  Elliott,  secre- 
tary. 


Employ  Detective  Aid  to 
Spot  Dishonest  Exhibitors 

EXHIBITORS  of  stolen  film,  those 
who  vend  it  and  men  whose  hands 
are  unclean  are  beginning  to  trem- 
ble in  acute  fear  of  something.  Follow- 
ing the  secret  meeting  of  upper  New 
York  State  exchange  managers,  theatre- 
men  and  others  vitally  interested  in  the 
film  industry  things  are  beginning  to 
happen.  The  vigilance  committee  ap- 
pointed at  the  first  meeting,  held  in  the 
Hotel  Statler,  Buffalo,  has  not  been  idle 
and  has  amassed  a  quantity  of  data 
which  is  said  to  be  damaging  for  many 
theatre  and  film  men  who  have  long 
masked   themselves   and   their   methods. 

The  vigilance  committee  has  secured 
the  services  of  a  private  detective 
agency  and  every  theatre  suspected  of 
showing  stolen  or  "borrowed"  film  will 
be  placed  under  the  surveillance  of  "spot- 
ters." As  soon  as  these  spotters  see  a 
suspicious  film  flashed  on  the  screen 
they  will  communicate  with  members  of 
the  committee  and  an  effort  will  be 
made  to  effect  an  arrest  immediately 
and  while  a  show  is  in  progress,  in  or- 
der that  the  incident  will  be  forcibly 
brought  to  the  attention  of  people  in 
the  audience. 

Some  interesting  disclosures  are  ex- 
pected at  an  early  date.  Exchange  man- 
agers claim  that  there  has  lately  been 
a  noticeable  increase  in  bookings  from 
certain  of  the  smaller  theatres.  This 
increase  is  thought  to  be  due  to  the 
fact  that  they  have  been  running  their 
houses  from  two  to  four  days  a  week 
on   "borrowed"   programs. 


Buys   Rights   to  "The  Lottery  Man." 

The  Famous  Players-Lasky  Corpora- 
tion has  purchased  the  exclusive  world 
screen  rights  to  Rida  Johnson  Young's 
play,  "The  Lottery  Man,"  which  was 
one  of  the  reigning  dramatic  successes 
a  few  years  ago.  The  deal  was  closed 
recently  with  Lee  Shubert,  to  whom  the 
control  of  the  production  and  story  had 
reverted  as  the  original  owner  of  the 
dramatic  rights. 


1348 


THE     MOVING    PICTURE    WORLD 


March  8,  1919 


RENEWED  BUILDING  ACTIVITIES 


WITH  the  removal  of  war-time  re- 
strictions, which  necessarily  ham- 
pered building  activities,  there  is 
a  strong  trend  throughout  the  country 
not  only  to  build  new  motion  picture 
theatres,  but  to  enlarge  and  improve  ex- 
isting houses.  No  better  evidence  could 
be  desired  as  to  the  healthy  condition 
of  the  industry.  It  is  also  noticeable 
that  while  many  other  industries  are 
talking  prosperity  and  evolving  hazy 
plans  for  great  improvements,  the 
branch  of  the  motion  picture  industry 
nearest  the  public,  and  better  in  posi- 
tion to  gauge  its  wants,  has  already 
taken  the  leap  and  is  going  right  ahead 
with  plans  to  get  the  benefit  of  in- 
creased  prosperity. 

In  addition  to  individual  reports  of 
several  new  construction  plans  of  large 
magnitude  which  have  already  been  re- 
ferred to  in  our  columns,  we  are  pub- 
lishing herewith  a  list  which  gives  con- 
crete evidence  that  this  movement  is 
nation-wide  and  is  not  confined  to  any 
section   of  the  country. 

LOS       ANGELES,       CAL  — Metcalf      and 
Ryan  have  the  contract  to  erect  Pan- 
tages   Theatre   and    office    building    at 
Seventh    and    Hill    streets.      Structure   will 
be  six  or  seven  stories  in  height. 

WATERBURY,  CONN.— S.  Z.  Zoli  will 
erect  theatre  on  site  of  present  Norton 
property  on  Phoenix  avenue.  Building  will 
be  fireproof,  179  by  89  feet,  and  have  seat- 
ing capacity  of  2,850. 

AURORA,  ILL.— About  $60,000  will  be 
expended  in  converting  Sylvan  Dell  Dance 
Hall  into  moving  picture  theatre. 

AURORA,  ILL. — Fox  Theatre  will  be 
remodeled,  new  upholstered  seats  to  re- 
place present  ones  and  a  pipe  organ  to 
cost  $15,000  will  be  installed. 

GARY,  IND. — Vernon  W.  Young,  pro- 
prietor Orpheum  and  Broadway  Theatres, 
is  interested  in  theatre  to  be  erected  at 
Fifth   and   Broadway. 

SOUTH  BEND,  IND.— L.  J.  and  O.  J. 
Lammott,  proprietors  Temple  Theatre, 
plan    to    double    seating    capacity. 

OWENSBURG,  KT.-G.  A.  Bleich  has 
purchased  site  on  Frederica  street  upon 
which    to    erect    $40,000    theatre. 

NEW  ORLEANS,  LA. — Orpheum  Thea- 
tre and  Realty  Company  has  plans  by  G. 
Albert  Lansburgh,  M.  A.  Gunst  Building, 
709  Mission  street,  San  Francisco,  Calif., 
for  two-story  theatre  building,  131  by  128 
feet,   to   cost   $500,000. 

OPELOUSAS,  LA. — Manager  Dietlem,  of 
Princess  Theatre,  plans  to  remodel  moving 
picture  theatre  on  South  Court  street. 

DETROIT,  MICH. — Henry  S.  Koppin, 
president  Henry  S.  Koppin  Real  Estate 
Company,  has  plans  by  C.  H.  Crane,  2323 
Dime  Bank  Building,  for  modern  moving 
picture  theatre  and  store  building. 

ST.  PAUL,  MINN. — Regent  Theatre  Com- 
pany, headed  by  B.  P..  Rosensteth,  will  es- 
tablish moving  picture  theatre  at  436 
Wabash  street.  Present  building  will  be 
remodeled  at  cost  of  $5,000.  Canopy  front 
will  also  be  included  in  the  Improvements. 

ALBERT  LEA,  MINN. — Modern  theatre 
building  will  be  erected  in  this  city  by 
C.  M.  Nelson. 

ST.  PAUL,  MINN.— J.  H.  Heck,  930  Cas- 
tlewood  Terrace,  Chicago,  plans  to  erect 
theatre  on  Wabash  street. 

JEFFERSON,  MO. — Moving  picture  the- 
atre to  cost  $75,000  will  be  erected  on 
High  street.  Address  William  Mueller, 
manager  Jefferson  Theatre. 

KANSAS  CITY,  MO. — Subway  Theatre, 
care  Dubinsky  Brothers,  807  Walnut 
street,  has  awarded  contract  to  remodel 
theatre,  to  cost  $3,000. 


ST.  LOUIS,  MO.— C.  A.  Welsch  Construc- 
tion Company,  Central  National  Bank 
Building,  has  contract  to  make  alterations 
and  build  an  addition  to  moving  picture 
theatre  for  Marathon  Amusement  Com- 
pany, 5851  Delmar  avenue,  to  cost  $20,- 
000. 

ALLIANCE,  NEB.— H.  A.  Du  Buqus  has 
purchased  Imperial  Theatre  and  plans  to 
double  Seating  capacity  and  refinish  and 
refurnish  interior  of  house.  Improve- 
ments will  cost  $25,000. 

OMAHA,  NEB. — William  Mayer,  2469 
Harney  street,  has  contract  to  make  alter- 
ations to  Empress  Theatre,  to  cost  $2,500. 
YORK,  NEB. — Moving  picture  theatre 
will  be  established  here  by  A.  W.  Bal- 
lenger. 

ASBURY  PARK,  N.  J. — Walter  Rosen- 
berg, 112  West  34th  street,  New  York,  has 
plans  by  Thomas  W.  Lamb,  644  Eighth 
avenue,  New  York,  for  alterations  to  mov- 
ing picture  theatre. 

CAMDEN,  N.  J. — Lewis  T.  West,  826 
Broadway,  has  contract  to  build  an  ad- 
dition to  one-story  moving  picture  thea- 
tre for  Princess  Theatre,  care  Abe  Green- 
berg,  207  Broadway.  Improvements  to 
cost  $10,000. 

NEWARK,  N.  J. — Jardin  Company,  507 
Fifth  avenue,  New  York,  has  contract  to 
make  alterations  to  theatre  for  Markes 
&  Beaver  Realty  Company,  1573  Broad- 
way,  New  York. 

ALBANY,  N.  Y. — Samuel  Suchus,  care 
Regent  Theatre,  132  South  Pearl  street, 
has  plans  by  William  C.  Schade,  50  Beaver 
street,  for  moving  picture  theatre,  to  cost 
$75,000. 

BUFFALO,  N.  Y. — Ellen  Terry  Theatre 
Corporation  has  been  incorporated  with 
$5,000  capital  by  Joseph  H.  Schuchert  and 
Henry   E.    Wilkinson. 

DUNKIRK,  N.  Y. — C.  F.  Brooks  Com- 
pany, care  C.  F.  Brooks,  manager  Empire 
Theatre,  29  West  Third  street,  has  plans 
by  Henry  T.  Higgins,  73  West  Fifth  street, 
for   one-story    theatre    with    balcony. 

NEW  YORK,  N.  Y. — Loew's  Theatrical 
Enterprise,  1493  Broadway,  has  plans  by 
Thomas  W.  Lamb,  644  Eighth  avenue,  for 
alterations  to  three-story  theatre  building, 
to  cost  $1,500. 

ALBANY,  N.  Y. — Moving  picture  theatre 
will  be  erected  at  110  North  Pear  street 
by  Henry  M.  Kramrath,  with  seating 
capacity  for  1,600  people.  Marks  Realty 
Corporation,   New  York,  lessee. 

BROOKLYN,  N.  Y. — Jewell  Building 
Company,  William  S.  Baker,  president,  has 
plans  by  R.  Thomas  Short  for  moving  pic- 
ture theatre  to  be  erected  on  Flatbush 
avenue  near  Farragut  road. 

BROOKLYN,  N.  Y.— Joseph  Spellberg, 
308  Sheffield  avenue,  has  plans  by  Zipkes 
&  Cohen,  32  Union  square,  New  York,  for 
two-story  theatre  and  store  building,  76 
by  200  feet,  to  cost  $75,000. 

BROOKLYN,  N.  Y.— Max  Hirsch,  215 
Montague  street,  is  preparing  plans  for 
one-story  moving  picture  theatre,  38  by 
100,  to  cost  $15,000. 

FAR  ROCKAWAY,  L.  I.,  N.  Y.— Sol  Brill 
and  Max  Spiegel,  1079  Broadway,  New 
York,  contemplate  erecting  moving  pic- 
ture theatre. 

NEW  YORK,  N.  Y. — Debarkation  Hos- 
pital No.  5,  located  in  Grand  Palace,  is 
to  have  theatre  constructed  within  the 
building.  It  will  be  equipped  and  main- 
tained by  the  Stage  Women's  War  Relief. 

SYRACUSE,  N.  Y. — Thomas  Hogan,  City 
Bank  Building,  has  let  contract  for  alter- 
ations to  theatre,  to  cost  $44,000. 

CALVIN,  N.  D. — G.  N.  Aasse  has  pur- 
chased equipment  and  will  conduct  mov- 
ing picture  shows  in  Wooden  Hall. 

CINCINNATI,  O. — B.  F.  Keith's  Theatre 
will  be  remodeled  and  seating  capacity  in- 
creased. 


CLEVELAND,  O. — National  Moving  Pic- 
ture Company  has  been  incorporated  with 
$10,000  capital  by  Joe  Lee.  Harry  Brook 
and    M.    A.    Friedman. 

CLEVELAND,  O.—  City  Park  director 
contemplates  erecting  an  open  air  theatre 
in  one  of  the  parks  next  summer,  to  cost 
between    $5,000   and    $10,000. 

DAYTON,  O. — Schenck  &  Williams,  Mu- 
tual Bank  Building,  are  preparing  plans 
for  remodeling  theatre  building  for 
Schwind   Realty   Company. 

CINCINNATI,  O. — Peoples  Theatre,  at 
Vine  and  Thirteenth  street,  has  opened. 

CINCINNATI,  O. — Two  moving  picture 
shows  will  eventually  take  the  place  of 
the  Colonial  Theatre  on  West  Fifth  street. 
The  two  interests  holding  the  property 
have  decided  to  dissolve  partnership.  Zet- 
tel  &  Rapp  have  been  engaged  by  the  own- 
ers of  the  western  section  of  the  building 
to  make  plans  for  the  necessary  alterations. 

CINCINNATI,  O. — Wilbur  M.  Furth,  4319 
Broadway  avenue,  is  preparing  plans  for 
two-story  moving  picture  theatre,  50  by 
150  feet,  to  cost  $15,000. 

SCRANTON,  PA. — Louis  Epstein,  man- 
ager Majestic  Theatre,  is  interested  in 
new  theatre  to  be  erected  here.  House 
will  have  seating  capacity  of  about  1,300 
and  cost  $175,000. 

WILKES-BARRE,  PA.— William  Stoffel, 
58  E.  Northampton  street,  plans  to  repair 
theatre  damaged  by  fire  as  soon  as  insur- 
ance is  adjusted.  About  $15,000  it  is  esti- 
mated will  be  expended  to  put  building  in 
first-class  condition. 

MITCHELL,  S.  D. — Dreamland  Amuse- 
ment Company,  Dr.  L.  S.  Patrick,  presi- 
dent, has  plans  by  Floyd  King  for  mov- 
ing picture  theatre,  50  by  140  feet. 

CHATTANOOGA,  TENN.  —  New  Bijou 
Company  has  been  incorporated  with  $60,- 
000  capital  by  J.  R.  Johnston,  Paul  J. 
Krussic,  C.  C.  Bearden  and  others.  Com- 
pany has  purchased  Pilgrim  Congrega- 
tional Church  and  will  convert  it  into 
theatre   building. 

DALLAS,  TEX. — It  is  proposed  to  erect 
a  lodge  and  theatre  building  here.  Ad- 
dress C.  B.  Mangold  of  building  committee. 

GALVESTON,  TEXAS. — Lincoln  Theatre 
at  416  Twenty-fifth  street,  owned  by  Dr. 
E.    B.    Kenner   will   be   remodeled. 

GALVESTON,  TEX.  —  Coyle  Brothers 
have  contract  to  erect  hotel  at  Twenty- 
third  street  and  Avenue  Q,  to  include 
moving  picture  theatre  on  ground  floor,  for 
J.  A.  Hickman,  1908  Tremont  street. 

LYNCHBURG,  VA. — B.  C.  Smoot  has  con- 
tract to  rebuild  Broadway  Theatre  for  Mrs. 
Joseph  Cohn,  to  cost  $6,000. 

PORTSMOUTH,  VA. — Tidewater  Develop- 
ment Company,  Inc.,  George  Karrinicholos. 
president,  plans  to  erect  $12,000  theatre 
building. 

RICHMOND,  VA. — John  T.  Anderson, 
care  Troxtor  Iron  Works,  has  plans  by 
W.  O.  Sparklin,  Fidelity  Building,  Balti- 
more, for  one-story  vaudeville  and  moving 
picture  theatre  and  ten  stores,  66  by  160 
feet. 

TACOMA,  WASH. — George  Sauriot  has 
plans  by  Lundberg  &  Mahon,  310  Provident 
Building,  for  two-story  moving  picture 
theatre,  100  by  125  feet,  to  cost  $8,000. 

EAU  CLAIRE,  WIS. — Hoeppner-Bartlett 
Company  has  contract  for  enlarging  pres- 
ent O'Klare   Theatre. 

LANCASTER,  WIS. — Orpheum  Moving 
Picture  Theatre  has  opened. 

PESHTIGO,  WIS. — Reinke  Building  has 
been  leased  by  Ollif  Larson,  former  owner 
of  Star  Theatre.  Structure  is  being  con- 
verted  into  public  hall  and  theatre. 

WEST  ALLIS,  WIS. — Eugene  Phalen  has 
taken  over  management  of  Allis  Theatre 
and  will  hereafter  conduct  it  as  a  moving 
picture   house. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1349 


Motion    Picture    Educator 

Conducted  by  REV.  W.  H.  JACKSON  and  MARGARET  I.  MACDONALD 


Red  Cross  Gets  Rare  "Shots"  of  Doughboys 

and  Bolsheviki  at  Russia's  Northern  Port 


Red    Cross    "Arc    Review." 

One  of  the  most  interesting  issues  of 
the  Arc  Review  into  which  the  Red 
Cross  is  putting  its  choice  photographic 
material  covers  the  subject  "Dough- 
boys and  Bolsheviki  at  Archangel."  The 
opening  scene  shows  the  boys  on  board 
a  ship  on  the  Arctic  ocean  trying  to 
keep  in  trim  by  means  of  physical 
exercises.  Scenes  on  the  upper  Dvina 
come  next,  followed  by  the  unloading 
of  supplies  of  food  from  America,  show- 
ing Russian  women  driving  the  carts 
on  which  it  is  being  transported  from 
the  pier.  A  view  of  Archangel  after  a 
snowfall  gives  an  .excellent  idea  of  the 
lay  of  the  town;  and  a  cemetery  in 
which  over  one  hundred  of  our  Amer- 
ican dead  are  buried  is  a  reminder  of 
something  sterner  than  the  Russian 
winter.  Mudyug  Island,  where  Bolshe- 
viki are  interned,  reveals  many  inter- 
esting types.  Scenes  showing  President 
Tchayskowski,  of  northern  Russia, 
watching  the  erection  of  barracks  are 
accompanied  by  pictures  showing  the 
Bolsheviki  prisoners  carrying  sand  to 
the  building  site.  The  Red  Cross  feed- 
ing children  at  the  Isacakorgska  school, 
a  parade  in  Archangel  to  celebrate  the 
fall  of  the  Kaiser,  the  only  convalescent 
home  for  American  soldiers  in  Russia, 
a  primitive  block  house  on  the  Amer- 
ican front,  Michigan  men  living  in  box 
cars,  and  the  bringing  in  of  the  body  of 
the  first  American  to  lose  his  life  in 
Russia,  are  all  scenes  replete  with  in- 
terest. 


"An    Ingenious    Sleeping    Bag." 

One  of  the  interesting  subjects  ap- 
pearing in  Xo.  6105  of  the  Paramount- 
Bray  Pictograph  illustrates  the  useful- 
ness of  a  sleeping  bag  designed  for  use 
either  in  time  of  war  or  peace.  This 
bag  is  made  of  a  blanket  with  a  piece 
of  fine  net  covering  the  aperture  which 
allows  the  face  of  the  occupant  freedom 
for  purposes  of  breathing  and  sight. 
The  bag  is  also  equipped  with  pockets 
for  various  kinds  of  service.  As  it  ap- 
pears now  it  is  of  especial  usefulness 
for  campers  out. 


"Carnivorous    Plants." 

A  series  of  diagramatic  drawings  ap- 
pearing in  No.  6105  of  the  Paramount- 
Brav  Pictograph.  and  which  are  at- 
tributed to  Max  Fleischer,  of  the  Bray 
Studios,  gives  a  clear  illustration  of  the 
carnivorous  habits  of  the  pitcher  plant. 
This  peculiarly  constituted  plant,  by 
means  of  its  pitcher-shaped  leaf,  forms 
a  trap  into  which  insects  are  easily 
lured  and  from  which  they  are  unable 
to  escape.  The  bottom  of  the  pitcher 
in  time  of  rain  receives  and  retains  for 
a    short    period    water    which    its    juices 


convert  into  a  sticky  liquid  very  entic- 
ing to  a  fly,  for  instance.  Nature  has 
lined  the  leaf  of  the  plant  with  bristles 
which  point  downward  so  that  when  the 
insect  tries  to  walk  out  of  the  trap  it  is 
met  with  such  opposition  that  it  is  im- 
possible for  it  to  escape.  It  then  tries 
to  fly  out,  but  as  its  wings  are  not 
equipped  for  vertical  flight,  it  is  finally 
forced  to  give  up  the  struggle.  A  pic- 
ture of  the  bowl  of  one  of  these  leaves 
cut  open  reveals  an  astonishing  harvest 
of  various  kinds  of  insects  which  have 
been  trapped  to  form  nutrition  for  the 
plant. 


"War    Birds." 

Some  interesting  views  showing  car- 
rier pigeons  at  work  carrying  messages 
from  one  part  of  the  battle  line  to  an- 
other are  shown  in  No.  6105  of  the 
Paramount-Bray  Pictograph.  A  device 
invented  by  a  Belgian  for  the  protection 
of  the  birds  is  a  portable  dove-cote  and 
parachute  for  releasing  birds  from  air- 
planes. It  also  shows  how  dogs  have 
been  made  use  of  in  conveying  the 
pigeons  back  home. 


"War   Women   of   England." 

The  Paramount-Holmes  travel  num- 
ber for  February  16  gives  an  excellent 
idea  of  what  England's  women  have 
been  doing  during  the  trying  period  of 
the  war.  These  pictures,  which  were 
taken  by  Burton  Holmes  on  a  recent 
visit  to  England,  give  many  intimate 
glimpses  of  the  work  of  the  Army  Serv- 
ice Corps  and  the  munitions  workers. 
Women  are  also  shown  at  work  wash- 
ing store  windows,  driving  London  om- 
nibuses, royal  mail  wagons,  or  tuning 
up  airplanes.  A  scene  at  Buckingham 
Palace  shows  the  king  and  queen  on 
their  twenty-fifth  wedding  anniversary 
reviewing  a  parade  of  3,000  women  war 
workers. 


"The   Girl    of   Tomorrow." 

An  interesting  descriptive  reel  by 
Pathe,  picturing  the  various  activities 
of  young  women  during  the  war.  This 
starts  with  a  little  sketch,  showing 
Peggy  bidding  her  lover  goodbye  as  he 
goes  to  the  front.  It  then  depicts 
girls  working  in  the  fields,  munition 
factories  and  street  cars.  But  what  the 
subject  treated  at  greatest  length  is  the 
manner  in  which  they  were  trained  for 
special  telephone  duties  and  the  part 
this  work  played  in  the  war. 


"Subjects   in   Recent   Pathe   Review." 

The  fourth  issue  of  the  Pathe  Review 
contains  some  exquisite  views  of  "Pic- 
turesque Japan,"  covering  briefly  some 
of  the   regions  in  which  tin  and  copper 


ore  abound.  The  film  is  colored  and  is 
strictly  scenic  in  character.  "Animals 
of  Foreign  Climes"  is  a  Ditmars  num- 
ber and  includes  splendid  closeup  pic- 
tures of  the  tiger,  the  gnu,  the  zebra  and 
other  foreign  species.  "Simple  experi- 
ments in  Electricity"  is  the  truly  edu- 
cational subject  of  the  review  and  will 
be  found  of  intense  interest  to  those 
scientifically  inclined.  The  slow  motion 
number,  "Juggling,"  illustrates  by  means 
of  the  rapid  camera  the  motions  of  an 
expert  juggler  with  Indian  clubs,  con- 
trasting the  rapid  motion  of  the  nor- 
mal action  with  the  slow  motion  of  the 
exposures  of  the  rapid  camera,  afford- 
ing ample  time  for  thorough  analysis. 


"Horizon    Hunters." 

One  of  the  Robert  C.  Bruce  num- 
bers for  future  release  on  the  pro- 
gram of  the  Educational  Films 
Corporation  of  America,  pictures  a 
couple  of  men  and  dogs  following  the 
lure  of  the  phantom  of  the  horizon 
which  beckons  ever  onward.  Shortly 
after  the  opening  of  the  picture,  near  a 
mountain  lake,  we  enter  the  Teton 
mountains  of  Wyoming.  Here  we  fol- 
low with  the  cameraman  and  his  party 
the  various  kinds  of  horizons  that  this 
vicinity  offers — hills  and  more  hills, 
rivers  and  woods,  perilous  climbs  to  the 
heights,  and  finally  the  snowy  summit 
is  reached.  In  describing  the  picture 
we  must  not  forget  one  of  its  chief  ac- 
tors in  the  shape  of  a  big  bear  who  fig- 
ures largely  in  some  of  the  opening 
scenes. 


"Here   and   There." 

Prizma  natural  color  pictures  of  flow- 
ers and  birds  were  shown  at  the  Rivoli 
Theatre,  New  York  City,  during  the 
week  of  February  16  under  the  title  of 
"Here  and  There."  These  pictures  are 
remarkable  for  their  beauty  of  coloring. 
Birds  of  brilliant  plumage  from  the 
tropics  have  been  photographed  for  this 
number,  and  flowers  of  rare  and  delicate 
colorings.  The  birth  of  a  narcissus 
opens  the  floral  chapter,  showing  a  pot 
of  narcissus  approaching  maturity  with 
buds  bursting  into  bloom.  These  pic- 
tures are  being  released  through  the 
World  Film  Corporation. 


"The  Lure  of  Alaska." 

The  Prizma  natural  color  pictures 
taken  along  the  Yukon  river  by  Leonard 
S.  Sugden,  formerly  a  lieutenant  surgeon 
of  the  Royal  Northwest  Mounted  Police 
of  Canada,  are  of  unusual  excellence. 
They  were  exhibited  at  the  Rialto 
Theatre,  New  York  City,  during  the 
week  of  February  16  as  the  first  of  a 
series  of  three  pictures  used  in  the  il- 
lustration of  a  lecture  by  Dr.  Sugden. 
The  views,  taken  from  the  end  of  a  raft 
which  was  being  steered  through  the 
Yukon    rapids,    are    thrilling,    and    their 


1350 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


beauty  is  much  enhanced  by  means  of 
the  Prizma  natural  color  method, 
which  makes  the  rushing  water  look 
like  the  real  thing. 


Kinograms    in    Rivoli    Pictorial. 

One  of  the  features  of  the  Rivoli  Pic- 
torial for  the  week  of  February  16  was 
Kinograms  No.  6.  Subjects  from  this 
issue  attractively  presented  included 
some  splendid  scenes  on  winter  sports. 
Skating  competitions  and  tobogganing 
photographed  in  true  Kinograms  style 
carried  with  them  the  thrill  of  the  great 
outdoors.  Ty  Cobb,  vacationing  in  the 
Georgia  wilds  attired  in  a  hunting  suit 
plus  hunting  equipment,  divides  honors 
with  Mary  Pickford,  Charlie  Chaplin, 
Douglas  Fairbanks  and  D.  W.  Griffith, 
who  perform  the  ceremony  of  forming 
their  new  film  organization  before  the 
camera.  Fine  views  of  the  parade  of 
the  369th  Regiment  up  Fifth  Avenue 
was  also  a  well  received  contribution  of 
the  Pictorial. 


MOVE  TO  ERADICATE   EXHIBITING  EVILS 

St.  Louis  Film  Board  of  Trade  Revising  Rules 
Dealing  with  G.  0.  D.  Shipments  and  "Bicycling" 


"President    Wilson    Abroad." 

One  of  the  latest  issues  of  the  Red 
Cross  "Arc  Review"  contains  some 
splendid  "shots"  of  proceedings  along 
the  line  of  the  President's  reception  in 
Paris,  London  and  Rome.  These  pic- 
tures contain  the  fullest  account  that 
has  been  shown  in  film,  affording  a  good 
illustration  of  the  pomp  with  which  Eu- 
ropeans greet  persons  of  prominence 
visiting  their  cities  on  momentous  oc- 
casions. The  reception  given  the  Pres- 
ident in  Rome  surpasses  anything  that 
the  film  has  to  show  in  point  of  en- 
thusiasm and  grandeur,  and  it  cannot 
but  fill  the  breasts  of  true  Americans 
with  pride  to  see  as  it  really  happened 
the  wonderful  welcome  accorded  the 
head  of  their  nation  in  the.  European 
cities   which   he  visited. 


Photoplay  Magazine  Screen  Supplement 

While  the  Photoplay  Magazine  Screen 
Supplement  is  not  a  strictly  educational 
release,  it  does  acquaint  us  with  inter- 
esting details  in  the  history  of  the  film 
by  introducing  screen  stars  in  their 
happy  hunting  ground  and  giving  the 
general  public  some  idea  of  how  things 
go  behind  the  scenes  in  filmland.  In 
the  issue  which  the  Rialto  Theatre  is 
using  in  its  program  this  week  scenes 
in  Culver  City,  California,  the  home  of 
the  Triangle  studio,  are  shown,  with 
illuminative  panoramic  views.  Then  we 
learn,  if  we  are  to  believe  it,  that  Ben 
Turpin  and  Paddy  McGuire  not  infre- 
quently take  their  morning  ride  to  the 
studio  on  the  "cow  catcher"  of  a  trolley 
car.  We  are  also  allowed  to  view  them 
warming  themselves  in  the  rays  of  the 
"shivering"  sun  in  the  studio.  Cleo 
Ridgely  and  her  twins  plus  her  hus- 
band, James  Home,  who  is  a  Universal 
director,  are  given  considerable  foot- 
tage.  Still  pictures  of  Douglas  Fair- 
banks at  four  and  Geraldine  Farrar  at 
five  years  are  then  inserted  by  way  of 
variety.  Thomas  Ince  in  his  office  is 
the  next  attraction,  followed  by  the 
same  gentleman  putting  the  "punch"  in 
a  Charles  Ray  production.  Bessie  Love 
seeking  a  job  at  the  Triangle  studio  be- 
fore entering  upon  her  career  as  a  star, 
Helen  Holmes,  her  adopted  daughter 
Dorothy,  and  her  husband,  J.  P.  Mc- 
Gowan,  and  Bill  Hart  branding  Broad- 
way close  the  supplement.  This  is  an 
Educational   Films   Corporation   release. 


A  COMMITTEE,  consisting  of  F.  J. 
Fegan,  manager  of  the  Standard 
Film  Corporation;  Jack  Weil, 
manager  for  the  World  Film  Corpora- 
tion ;  J.  C.  Ragland,  manager  for  Select 
Pictures;  Barney  Rosenthal,  manager 
for  Universal;  Sidney  Baker,  manager 
of  the  First  National,  and  D.  E.  Boswell, 
manager  for  Vitagraph,  has  been  ap- 
pointed to  revise  the  rules  and  regula- 
tions of  the  St.  Louis  Film  Board  of 
Trade  regarding  various  evils  such  as 
return  C.  O.  D.  shipments  and  bicycling 
film,  with  which  the  St.  Louis  Film 
Board  of  Trade  has  had  to  contend  in 
the  past.  The  subject  of  contracts  and 
their  relationship,  as  governed  by  the 
St.  Louis  Film  Board  of  Trade,  will  also 
be  discussed. 

This  committee  was  appointed  by 
Acting  President  Charles  Werner, 
Metro  manager,  during  the  absence  of 
Edward  Dustin,  president,  who  was  out 
of  the  city. 

The  Film  Board  of  Trade  proposes  to 
work  in  direct  conjunction  with  the 
trade  papers  in  publishing  the  facts  con- 
cerning flagrant  abuses  of  the  offenders 
in  this  territory.  Special  attention  will 
be  given  to  investigation  of  the  bicyc- 
ling of  films. 

It  has  been  suggested  that  the  Film 
Board  of  Trade  endeavor  to  bring  this 
matter  before  the  Missouri  Legislature 
and  cause  the  introduction  of  a  bill  in 
both  houses,  making  bicycling  of  films 
a  larceny  punishable  by  fine  or  impris- 
onment or  both. 

Felix  Feist,  vice  president  of  Goldwyn 
Pictures  Corporation,  who  was  a  recent 
visitor  in  St.  Louis,  attended  the  regular 
weekly  meeting  of  the  St.  Louis  Film 
Board  of  Trade  and  spent  a  pleasant 
evening  with  the  exchange  managers 
discussing  conditions  throughout  the 
territory. 

Mr.  Feist  allowed  the  exchangemen  to 
put  him  "on  the  carpet"  in  a  lively  dis- 
cussion concerning  exchange  managers 
and  heads  of  producing  companies,  occu- 
pying "swivel  chair"  jobs  in  the  East.  He 
explained  why  differences  arise  between 
the  home  offices  and  exchanges. 

When  he  left  Mr.  Feist  declared  the 
exchange  managers  of  St.  Louis  had  the 
finest  spirit  in  their  organization  he  had 
ever  seen. 

There  is  a  great  deal  of  friendly 
rivalry  in  the  local  organization,  but  all 
discussion  ends  when  the  meetings  are 
over  and  no  questions  are  carried  out- 
side the  meeting  room.  The  success  of 
the  board  is  in  a  large  measure  due  to 
the  superb  leadership  of  Eddie  Dustin, 
manager  of  Pathe  here. 

Harry  Carey  to  Begin  Tour 
of  West's  Principal  Cities 

HARRY  CAREY,  featured  star  of  a 
large  number  of  Universal 
features,  having  completed  work 
on  "The  Outcast  of  Poker  Flat," 
adapted  from  several  Bret  Harte  novels, 
will  shortly  begin  a  tour  of  the  prin- 
cipal cities  of  the  West. 

Mr  Carey  will  go  to  San  Francisco, 
Portland,  Seattle  and  Spokane.  In  each 
of  these  cities  he  will  spend  several  days 
appearing  in  various  theatres.  Fr°m 
Spokane    he    will    go    to    Butte,    Min- 


neapolis, St.  Paul,  Milwaukee,  Chicago, 
Des  Moines,  Omaha,  Kansas  City,  St. 
Louis,  Oklahoma  City,  Denver,  Salt 
Lake  City  and  back  to  Los  Angeles.  It 
is  expected  the  tour  will  consume  ten 
weeks.  •    • 


Picture  School  Promoters 
Arrested  in  San  Franciso 

FOLLOWING  numerous  complaints 
regarding  the  methods  used  by  pro- 
prietors of  so-called  moving  picture 
schools  an  investigation  of  several  of 
these  has  been  made  by  the  San  Fran- 
cisco police  with  the  result  that  two 
promoters  have  been  sentenced  to  terms 
in  the  county  jail,  another  is  under  ar- 
rest and  awaiting  trial,  and  others  are 
being  sought.  Charles  Saunders  and 
Florian  Fischer  of  the  "American  Film 
Producing  Company,"  420  Sutter  street, 
San  Francisco,  were  taken  into  custody 
recently  on  the  complaints  of  thirty- 
eight  young  men  and  women  who  had 
been  induced  to  part  with  sums  aver- 
aging about  $30  each,  with  the  under- 
standing that  they  would  soon  be  made 
screen  stars  of  the  first  magnitude.  The 
chief  accuser  was  Miss  Ethel  Mullen  of 
San  Francisco,  who  testified  that  the 
accused  pair  had  promised  to  make  a 
second  Theda  Bara  of  her.  The  trial 
was  held  before  Police  Judge  Sullivan, 
who  found  them  guilty  of  petty  larceny 
by  trick  and  device  and  sentenced  them 
to  serve  terms  of  six  months  in  the 
county  jail.  The  court  investigation 
showed  that  neither  of  the  defendants 
had  sufficient  training  or  experience  to 
live  up  to  their  alleged  promises. 

Harold  Wallace,  one  of  the  pro- 
prietors of  the  Liberty  Film  Company, 
with  offices  in  the  Pacific  Building,  Six- 
teenth and  Jefferson  streets,  Oakland, 
is  also  in  the  toils  of  the  law,  having 
been  arrested  on  the  charge  of  violating 
the  state  law  in  regard  to  employment. 
His  partner,  H.  F.  Walker,  is  being 
sought  by  the  police.  This  action  was 
taken  following  a  series  of  complaints 
from  citizens  that  they  had  been 
mulcted  out  of  small  sums  by  this  pair, 
who  advertised  themselves  as  being 
willing  to  make  full-fledged  actors,  di- 
rectors and  scenario  writers  of  inex- 
perienced aspirants.  When  the  police 
raided  the  headquarters  of  the  concern, 
it  is  stated  that  they  found  a  quantity 
of  fake  moving  picture  material  and 
letterheads  and  receipts  of  the  Cinema 
Equity  Association  of  376  Sutter  street, 
San  Francisco. 

Unusual     Sets     in     Blackton     Film. 

J  Stuart  Blackton,  producer  of  "The 
House  Divided,"  has  created  some  un- 
usual sets  for  the  production.  He  has 
got  away  from  the  usual  stereotyped 
stagey  sets  and  his  results  in  picturiz- 
ing  natural  home-like  sets  are  worthy 
of  mention.  Particularly  noticeable 
are  the  reception  room  and  the  bed- 
room sets,  over  which  he  spent  many 
hours   of   labor. 

For  Sale  and  To  Rent  are  business  op- 
portunities often  appearing  in  The  World  s 
Classified  department— a  _  quick  road  to 
prompt  and  profitable  action. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1351 


#  G^CN>>^  CXZ*^ 


Advertising  for  Exhibitors 


Conducted  by  EPES  WINTHROP  SARGENT 


ftJMl^^MUMJMt  MUMUMU^UMU^U>QC:MU^JJ>^MLMU]pg  MU^MU^MUMMUMMJ 


Plunkert's    Bullseye. 

JOSEPH  L.  PLUNKETT,  the  new  man- 
ager of  the  New  York  Strand,  talks 
interestingly  to  Hunt  Stromberg  in  a 
recent  issue  of  the  Goldwyn  Gold-Winner, 
and  while  he  says  many  things  of  value, 
there  is  one  paragraph  standing  out  above 
all  the  others.     He  says: 

There  must  be  refinement  and  dig- 
nity of  surroundings.  There  must  be 
courteous  and  efficient  house  service. 
And  when  I  say  "service"  I  speak  of 
a  much-abused  word.  Service  means 
making  the  patron  feel  at  home  and 
comfortable.  It  means  constant  atten- 
tion, respect,  patience.  I  have  no  sym- 
pathy for  the  exhibitor  who  is  content 
to  give  his  community  a  mere  "skele- 
ton" show;  a  man  who  believes  a  good 
picture  and  a  cheap  admission  price 
will  insure  success.  The  right  pic- 
tures and  a  fair  admission  price  are, 
of  course,  an  absolute  necessity,  but 
these  factors  must  be  equaled,  even 
surpassed,  by  fine  music,  fine  service, 
fine  environments  and  fine  "atmos- 
phere." 

The  days  when  a  shell  auditorium,  a 
screen,  a  projection  machine  and  a  few 
reels  of  film  constituted  a  show  have 
passed  in  the  larger  cities,  and  even  in 
the  towns  the  handwriting  on  the"  wall  is 
seen.  Pictures — just  pictures — have  lost 
their  novelty.  They  are  no  longer  potent 
to  draw  because  they  are  pictures  of  mo- 
tion. The  motion  picture  theatre  has  be- 
come a  place  of  entertainment,  and  it 
must  be  conducted  as  such,  provided  with 
all  of  the  features  constituting  entertain- 
ment. The  film  is  still  the  chief  attraction 
and  will  always  be  such,  but  it  is  not 
sufficient  that  it  Is  film.  It  must  offer  a 
good  story;  a  comedy  that  amuses,  a 
drama  that  thrills,  always  a  plot  capable 
of  holding  the  interest.  There  must  be 
good  music.  But  good  music  does  not 
mean  a  symphony  orchestra.  Good  music 
can  be  played  on  a  piano  alone,  and  if 
the  auditorium  is  such  that  a  piano  can 
fill  the  place,  then  a  piano  is  sufficient. 
If  more  is  required,  get  an  organ  or  add 
stringed  instruments  to  the  piano  until 
you  get  a  sufficient  body  of  tone.  Re- 
member of  a  good  organist  or  a  good 
organ  will  be  better  than  a  good  pianist, 
a  poor  violinist  and  an  over-busy  drum- 
mer. The  idea  is  not  to  make  a  noise, 
but  to  make  music.  Add  to  this  feature 
and  good  music  some  well-chosen  small 
subjects,  good  housing,  attentive  house 
people,  good  ventilation  and  an  occasional 
special  feature  in  the  shape  of  community 
singing,  a  vocal  or  instrumental  solo  and 
similar  stuff  and  you'll  have  a  theatre  and 
not  a  "dump,"  and  you  will  make  money 
instead  of  seeing  your  patronage  grad- 
ually dwindle.  It  may  seem  far-fetched, 
but  in  the  Introduction  of  a  recent  text- 
book on  story  writing,  one  of  the  leading 
magazine  editors  remarks  that  he  finds 
that  his  readers  demand  a  higher  grade 
of  short  story  than  they  required  ten  or 
even  five  years  ago.  Their  tastes  have 
improved  beyond  the  standard  of  the  past. 
It  is  the  same  with  entertainment.  We 
must  keep  en  going  ahead.  To  stand  still 
is  to   go  backward. 

Philadelphia    Programs. 
Lew  Goldstein  sends  in  some  more  pro- 
grams   and    adds    that    they    are    dressing 
up    the    composing   room    with    some    new 
type,   and   then   beats   us  to  It  by  adding 


that  it  is  about  time.  He  Is  laying  in 
what  he  calls  trick  stuff,  by  which  we 
understand  flossy  ornaments  and  border 
material.  He  writes  that  many  houses 
bought  calendars  for  year-end  distribu- 
tion and  that  they  worked  so  well  he 
contemplates  adding  to  this  line  for  1920 
and  stocking  some  of  the  better  grades. 
Calendars  must  be  good  to  stick  nowadays. 
We  hung  up  three  and  basketed  a  lot  more, 
but  found  room  for  a  fourth  because  it 
was  novel   and   convenient. 

One  of  the  best  stunts  comes  from  The 
Bright  Spot,  Haddonfield,  N.  J.,  the  same- 
sized  program  we  ran  in  a  late  issue, 
which  seems  to  be  the  standard.  The 
Bright  Spot  knows  that  if  it  can  make 
the  front  page  look  attractive  the  other 
three  pages  are  more  apt  to  be  read,  and 
so  it  runs  a  picture  of  what  seems  to  be 


THE   BRIGHT    SPOT 

NEWS 

a 

THi:  MOTHER  TONGI  1   i  M 

AMERICA'S 

MILLIONS 

Th»  Modt.n  M.i..,,.  ■■ 

The  Bright  Spot 

OF  HADDONFIELD 


be    in    the    managerial    brain.      Whoever 
gets  out  these  programs  has  ideas. 

A  new  form  of  program  now  used  by 
several  Philadelphia  houses  is  a  strip  3  by 
8%  inches,  generally  printed  upon  one 
side,  as  shown   in   this,  the  first  example. 


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A   Strip    Program   About   3   by   8   Inches 

Popular    with    Small    Theatres 

in  Philadelphia. 

Using  the  same  stock  but  printing  on 
both  sides  and  folding  the  Fifty-sixth 
Street  Theatre  gets  a  four-page  folder 
that  is  much  more  sightly.  The  outside 
is  shown  here.  The  arrangement  of  the 
inside   pages   is   the   same   as   that   shown 


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A  Small  Town  Program  Which  Carries 

a  Spot  of  Local  Interest  for 

a   Frontispiece. 

the  local  fire  house.  There  is  no  caption, 
very  probably  because  the  place  is  so 
well  known  locally,  but  even  at  that 
we  think  we  would  write  a  caption  and 
make  it  one  to  appeal  to  local  pride.  We 
would  not  merely  say  that  it  was  the  fire 
house,  but  run  something  like:  "Fire 
Headquarters,  Haddonfield,  N.  J.  Home  of 
one  of  the  best  volunteer  departments 
in  the  country.  Erected  in  1916  at  a 
cost  of  $40,000,"  or  whatever  the  date  and 
cost  might  be.  Then  we  would  have  the 
name  of  the  theatre  etched  in  the  cut  in 
small  letters  and  present  it  to  the  fire 
department  after  we  had  run  off  the  edi- 
tion, and  every  time  the  fire  department 
ran  the  cut  in  a  benefit  program  or  any- 
thing, the  house  would  get  another  adver- 
tisement. Perhaps  it  would  be  better  just 
to  paste  the  house  trade  mark  on  the  cut 
copy.  The  text  below  the  cut  reads:  "If 
you  have  a  good  photograph  of  some 
interesting  place  in  Haddonfield  we  would 
be  glad  to  put  it  on  the  front  page  of  our 
program.  If  you  will  leave  the  photo 
at  the  theatre  we  guarantee  return  of 
the  same  in  good  condition."  It  should 
not  be  difficult  to  arrange  a  deal  with  a 
local  photographer  to  make  news  pictures 
in  return  for  a  credit  line.  At  a  com- 
paratively small  cost  a  house  could  bring 
out  a  series  of  prints  that  would  be  worth 
keeping,  using  stock  stuff  for  off  weeks, 
but  getting  special  shots  of  timely  events 
when  they  happen.  Here  is  an  idea  val- 
uable to  any  town  of  from  3,000  to  10,000 
population.  And  don't  figure  that  you  lose 
the  use  of  the  front  page.  Know  that 
you  are  getting  the  other  three  pages 
read  and  at  the  same  time  are  providing 
permanent  advertising  in  many  homes. 
The  Bright  Spot  in  Haddonfield  seems  to 


56th 

STREET 
THEATRE 

£ 

PROGRAM 

Week  of   Sept.  2nd 
1918 

Printed  on  Both  Sides  for  a  Four  Pager. 

above  but  the  additional  printing  and 
folding  gives  a  very  sightly  four-pager 
at  a  small  cost. 

Something  new  is  the  program  of  the 
Broadway,  Palmyra,  N.  J.,  which  shows  a 
diagram  of  the  house  and  adds  that  the 
laws  of  New  Jersey  require  that  the  house 
plan  be  shown  on  the  screen  at  least  once 
at  each  performance  and  kept  on  the 
screen  for  not  less  than  thirty  seconds. 
We  fail  to  see  the  necessity  for  this  in 
the  case  of  a  house  with  but  a  single  floor, 
but  the  idea  in  general  is  good,  and  worth 
copying  even  where  it  is  not  required. 
The  Broadway  is  a  nice  looking  house  of 
the   "taxpayer"   variety. 

A  novelty  piece  is  a  blotter  gotten  out 
by  the  Eureka.  This  is  2%  by  4%  ;  which 
is  a  handy  size  for  the  vest  pocket  mem- 
orandum book.  This  is  more  apt  to  be 
used  than  the  usual  desk  blotter  since  it 
appeals  to  both  women  and  men. 

On  the  same  lines  is  a  punched  card  3% 
inches  with  a  well  printed  comedy  head  in 
colors  on  one  side  with  a  motto  and  with 
the  program  on  the  other.  The  only 
trouble  with  the  idea  is  that  the  front  of 
the  card  is  so   attractive  it  will   be  hung 


I™*        to 

as    a 

us*  *< 

e 


0. 
K. 


LINCOLN  THEATRE 

49th  and  Woodland  Avenue 

Special  Admission  Ticket 


Tarzan  of  the  Hpes 

Two  Days  Only 

Wed.  &  Thur.  June  5-6 


lOrl  ,cWnRT,,x  II  Or 

1  LfC        Must  be  Paid         *  VV. 


An    Imitation   Theatre   Ticket    to   adver- 
tise  a    Special   Attraction. 

up  with  the  program  to  the  wall.  It  may 
ensure  more  of  the  cards  being  hung,  but 
this  is  not  what  counts.  A  better  adapta- 
tion of  the  scheme  is  a  pretty  book  mark 


1352 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


In  colors  with  an  advertisement  for  Baby 
Marie  Osborne  on  the  other  side.  This  will 
appeal  to  the  children  and  the  printed  side 
stands   an    even    chance   with    the    picture. 

Another  novelty  is  a  pseudo  theatre 
ticket  for  Tarzan  of  the  Apes.  This  is 
dated  last  June,  as  the  title  would  sug- 
gest, but  the  idea  is  good  now.  This  was 
used  by  the  Lincoln  Theatre.  It  would  be 
better  to  be  more  definite.  It  would  seem 
that  the  ticket  and  eleven  cents  will  ad- 
mit to  the  performance,  but  there  is  no 
statement  precisely  to  that  effect,  and  it  is 
possible  that  many  will  regard  it  as  a  free 
ticket  on  which  the  one  cent  tax  must  be 
paid  since  it  is  specifically  stated  that  the 
war  tax  must  be  paid.  It  would  be  better 
to  use  the  "This  ticket  and  11  cents,  in- 
cluding the  War  Tax,  will  admit,  etc." 

Another  item  from  last  summer  is  pos- 
sibly suggested  by  the  recent  mailing  list 
discussion.  This  is  a  private  mailing  card 
addressed  to  the  house  on  the  reverse  side. 
It  will  be  noted  that  there  is  special  pro- 
vision made  for  summer  adsences.  Some- 
thing  of  this   sort   should    be   sent    out   to 


Special  Notice  to  Patrons 

IITE  are  revising  our  Mailing  List  and  if  you  desire  a  con- 
™  ^     tinuance  of  our  Weekly  Program  mailed  to  you,  kindly 
fill  in  name  and  address  and  return  this  card   at  once. 


Wffl  be  .w.y  durmg 
Dale  oi  return 


NAME 


P.  S.     If  you  are  away  during  Summer  kindly  advise  us 
date  of  your  return. 

BLUEBIRD  THEATRE 

A  Private  Mailing  Card  for  the  Correc- 
tion  of  the   Mailing  List. 

all  on  the  list  early  in  June.  It  might  be 
added  "this  will  save  you  the  annoyance 
of  having  the  programs  forwarded  to  you 
by  the  post  office  at  an  additional  charge. 
Philadelphia  programs  are  getting  bet- 
ter and  when  Mr.  Goldstein  gets  all  of  his 
new  dewdads  unpacked  we  shall  look  for 
still    greater    improvement. 

Get  this  Record.    ' 

A  commercial  traveler  remarked  at  the 
lunch    table   this   afternoon,    "I   always   go 

to   the  - — ■ —   houses   when   I   find   one   in 

a  town.  I  know  it  will  be  a  good  show." 
And  the  showman  referred  to  has  made 
five  million  in  the  last  fifteen  years  be- 
cause so  many  say  the  same  thing. 

Too  Full. 

The  Grand,  Eldorado,  111.,  seems  to  have 
the  wrong  Idea  of  a  throwaway  and  starts 
in  to  make  it  a  herald,  as  this  sample 
shows.  This  sheet  is  6  by  12  inches  and 
carries  more  talk  than  the  average  four- 
page  herald.  By  the  time  the  recipient 
has  puzzled  through  all  that  type  the  show 
is  liable  to  be  out  of  town  again.  The 
throwaway  is  something  to  be  read  quick- 
ly and  thrown  down.  It  is  cheap  stock, 
quickly  printed,  and  cannot  present  any 
of  the  elements  of  attraction  which  would 
cause  a  more  elaborate  piece  to  be  read 
and  preserved.  It  must  do  its  work  quick- 
ly or  not  at  all.  It  is  largely  a  waste  to 
offer  all  this  on  a  hand  bill.  Tou  must 
work  more  quickly. 


Strong  on  Kulliir. 
Steve  Farrar  went  strong  on  "Wolves  of 
Kultur."  He  started  in  several  days  ahead 
with  an  extra  five-inch  space  across  from 
his  regular  space  announcing  the  coming 
of  a  special.     No  hint  was  given,   but  the 


KEEP 

YOUR  EYE 

ON 

Friday.Jan.lO 

Oipi.BWlnsaiie 


improvement  on  some  small  all  hand  let- 
tered stuff,  but  that  title — and  the  title 
is  supposed  to  be  what  you  are  selling, 
looks  more  like  a  poor  job  of  routing  than 
an  attempt  to  get  a  fancy  letter.  The 
delirium  tremens  school  of  lettering  has 
no  real  place  in  advertising  work.  The 
title  cannot  be  too  clearly  announced. 
The  selling  talk  is  decidedly  good  and  it 

LILALEE- 

bbbeht 


A    Teaser    for    a    Coming    Attraction    in 
Addition   to   a   Regular  Two-eighths. 

reader  was  told  to  look  in  the  paper  the 
following  day.  Steve  figured  that  more 
persons  would  be  interested  if  they  had  to 
wait.  The  following  day  he  took  three 
tens  for  the  regular  show  and  four  singles 
for  the  special,  two  of  which  are  seen  di- 


^ORPHEIM 


1010 

An  Enemy  of  Soap 


.  Lyons-Moran  Comedy 


Pathe  News 


Billie  Rhodes  Comedy 


Comint  Monday -- IHEDA  BARA  in  "Dilir  Ihi  Till" 


FRIDAY 

SOCIAL  FLNLTIO 
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SMILING  BILL  PARSONS 
-    -"Up  a  Tree" 


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BUT-SHE  FINDS  THE  GOLD 

Part  of  an  Advertisement  for  the  Dayton 

Theatre    in    Which    Type    Has    Much 

the  Best  of  the  Hand  Lettering. 

gets  in  type  where  it  can  be  read.  A  hand- 
letter  title  would  be  all  right  were  it 
clearly  drawn.  It  is  in  a  letter  large 
enough  to  be  read  easily,  but  all  out 
and  in  lines  and  shaded  effects  should  be 
passed  up  for  clean  lines  and  solid  letters. 
Mr.  Gray  writes,  "You  can  see  that  in  this 
ad  we  are  trying  to  centre  attention  on 
Lila  Lee  and  I  think  that  it  could  not 
have  been  done  better."  They  certainly 
succeeded  in  obscuring  the  title,  but  why? 
Why  not  advertise  both  the  star  and  the 
production  and  get  a  double  chance  of 
selling  the  goods? 

Built   for  Posters. 

This  photograph  of  the  Queen  Theatre, 
San  Antonio,  Tex.,  shows  an  attractive 
front  apparently  built  with  the  special 
purpose  of  letting  in  a  couple  of  six 
sheets.  If  the  front  was  not  built  for 
that  treatment  certainly  it  works  well 
with  a  pair  of  sixes  and  a  three.  It  is  a 
suggestion  to  other  houses.  William 
Politzer,  who  is  an  old-time  exhibitor, 
uses  the  "Always  a  good  show"  slogan, 
but    builds    it    up    with    "Today    a    great 


MUTT  onrt  JEFF  COMEDY 


ra<,Y  (num..  markugb  m  hade 


t  'Wolves  of : 
■  i  Kullure'  i 


Build  Up  Your  Strength 


A    Regular    Display    and    Two    Specials 
Part  of  a  Set  of  Four. 

rectly  below  the  regular  three  tens,  the 
others  being  on  other  pages  of  the  four- 
page  sheet.  Someone  seems  undecided  as 
to  the  spelling  of  the  word,  for  it  is  shown 
variously  as  "kultur"  and  "kulture."  The 
Grand  fought  back  with  a  three  twelves, 
but  offers  no  special  opposition,  which  is 
wise. 

Improving,   But. 
Here  is  part  of  a  recent  advertisement 
from  the  Dayton,  Dayton,  Ohio.     It  is  an 


; ;    |s 


:Or2|£ 

A  Throwaway  Carrying  About  Ten  Times  Too  Much  Type  to  Serve  Its  Purpose 


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A    House    Front    Which    Provides    for   a 
Pair  of  Sixes  and  a  Three. 

show."  It  would  be  better  to  provide  a 
space  for  a  change  of  copy,  for  "Always 
a  good  show"  is  apt  to  stale  and  lose  its 
force. 

Think    of    That! 

We  have  spoken  of  The  Revue,  the 
house  organ  of  the  Empire  Theatre,  Tien- 
tsin, and  the  Pavilion,  Pekin,  but  the 
Christmas  issue  tops  them  all.  Think  of 
getting  out  a  house  program  of  forty 
pages  and  a  four-page  cover  and  the  first 
page  printed  in  two  colors,  and  taking 
only  a  half  of  one  page  for  the  house 
program.  The  page  is  9  by  12  inches  and 
the  sheet  is  as  smartly  edited  as  though 
intended  for  sale  instead  of  free  distribu- 
tion; indeed  it  takes  the  place  of  a  weekly 
in  the  Chinese  cities  and  has  not  a  little 
general  influence  as  was  shown  lately 
when  they  got  into  some  friction  with 
self-constituted  censors  and  cleaned  them 
up  We  think  a  forty-four  page  program 
would  jolt  the  pocket  book  of  the  average 
American  theatre,  but  about  a  third  of  it 
is  paid  advertising,  and  it  Is  not  unlikely 
that  the  house  shows  a  profit  on  its  pro- 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1353 


gram.  It  is  edited  by  F.  Marshall  Sander- 
son, who  certainly  is  to  be  congratulated 
upon  his  good  work,  particularly  on  the 
Christmas   issue. 

it. hi  Stun. 
Ralph  Ruffner  writes  that  there  were 
no  line  cuts  available  from  the  exchange 
on  Bryant  Washburn  in  "The  Way  of  a 
Man  With  a  Maid."  The  press  book  had 
them,  but  the  exchange  did  not,  so  Ruff 
used  the  only  available  halftone  and 
wrote  his  own  copy.  We  don't  see  what  he 


■ 


GIRLS 


If  a  Guy  Gets 
$21  Per  Week  and 
Every  Time  He 
Goes  Out  With  You 
He  Shoots  the 
Twenty-One,  What's 
The  Answer? 
Just  Kinda  Be  Around 
The  Rialto  Tomorrow 
And  Look  In  Upon  That 
Handsome  Devil,  Bryant 
Washburn  in  "The  Way 
Of  a  Man  With  a  Maid'' 


A  Home  Made  Advertisement  Using  the 
Only  Available  Cut  in  a  Four  Nines. 

is  kicking  about  because  he  got  a 
more  sprightly  advertisement.  The  same 
style  of  lettering  was  used  on  a  card  in 
front  of  the  box  office  and  helped  to  hook 
up.  About  the  same  thing  happened  on 
Bill  Hart  in  "The  Border  Wireless."  Only 
a  half  tone  came  from  the  exchange  and 
half  tones  are  bad  medicine  in  Butte,  so 
Ruff  ran  a  five  tens  with  a  wireless  of  his 


BIG  BILL  HART 
"BORDER  WIRELESS" 


A    Five    Tens    Supplementing    the    Only 

Available  Half  Tone  with  Some 

Local   Line   Cut   Work. 

own  and  got  a  better  looking  display  than 
would  have  been  possible  with  the  half- 
tone as  the  basis  of  the  display.  He 
worked  It  so  well  that  he  didn't  care 
whether  the  half-tone  came  out  or  not, 
for  which  exact  reason  it  worked  better 
than  usual  on  the  press.  The  same  thing 
happened  on  "The  Hope  Chest."  He  got 
out  a  good  advertisement,  but  it  was 
through  no  effort  of  the  exchange.  Ruff's 
rapidly  getting  to  feel  that  an  exchange 
is  a  device  to  collect  bills  for  service  It 
doesn't  supply,  but  he  should  worry  so 
long  as  it  gets  him  better  stuff  through 
his  own  efforts. 

Here's  Trenton  Again. 

The  same  brilliant  genius  on  the  Tren- 
ton, N.  J.,  Strand  and  Majestic  Is  still  at 
It,  apparently.  He  is  the  person  who  an- 
nounced Elsie  Ferguson  in  "Barbering 
Sheep"  if  you  recall.  Now  he  is  telling 
about  Pauline  Frederick  in  "The  Daughter 
of  Old  South."  That  sounds  something 
like  Old  Sleuth,  but  it's  really  "A  Daughter 
of   the   Old   South,"   as   put    out   by   Para- 


mount. But  a  little  thing  like  that  pales 
into  insignificance  beside  some  of  the 
descriptive  comments.  Evidently  the 
writer  never  heard  of  such  things  as 
commas  and  colons  and  semi-colons.  He 
does  use  a  period  now  and  then,  and 
sometimes  in  the  right  place.  For  Mar- 
guerite Clark,  for  instance,  in  "Uncle 
Tom's  Cabin,"  he  writes: 

See  this  clever  star  as  little  Eva 
and  Topsy  and  a  photoplay  that  no  one 
should  miss.  Be  sure  and  let  the  chil- 
dren go  to  the  matinee  after  school 
as  it  may  be  the  last  time  that  they 
will  ever  see  this  famous  childhood 
story  of  the  South. 
Miss   Frederick's   effort   is 

A  story  of  the  staid  old  people  be- 
low   the    Mason    and    Dixon    line    with 
the  star  playing  the  part   of  a   Creole 
full    of    thrilling    climaxes    and    a    ro- 
mance   of    the    sunny    land. 
We'd  like   to   see   a  Creole   lady  full   of 
thrilling  climaxes.     We  bet  they  are  more 
interesting    than    ladies    full    of    cocktails. 
And  here's  another  example: 

The  one  girl  in  the  movies  that 
makes  you  think  that  you  are  look- 
ing at  Mary  Pickford  because  they 
look  so  much  alike  with  a  comedy 
drama  with  a  chuckle  and  a  pretty  ro- 
mance and  society. 

This  sort  of  stuff  is  illiterate.  Even  a 
ten-year-old  child  is  supposed  to  be  able 
to  punctuate  slightly.  To  offer  such  sloppy 
stuff  as  advertising  hurts  a  house,  and 
some  schoolboy  should  be  hired  to  trans- 
late it  into  regular  English,  as  well  as  he 
can.  Some  of  the  stuff  is  beyond  editing. 
It  is  absolutely  the  rottenest  work  we 
have  seen  in  the  nine  years  we  have  been 
handling    this    department. 

News  Weeklies  Handy. 
These  are  great  days  for  the  news 
weeklies.  The  clipping  shows  how  the 
Cleveland  exchange  of  the  Universal 
handled  the  homecoming  of  the  local  regi- 
ment. Special  prints  are  rushed  to  the 
home    town    of    each    regiment    and    the 

■IllliJi'illllllJISiliilll1 "n"™"™ 


NEWS  SCOOP 


1     331st 

|     ARRIVES  IN  N.  Y.     § 

|  SEE  THEM  TODAY  | 

■    and  All  Week  at  Following  Theaters 

ALHAMBRA  MALL 

STRAND  and  ORPHEUM 

B  Hearst  Universal  News  Always  Ahead  | 


SIIIIIIIIIIIB 

An    Exchange    Advertisement    Showing 
How    the    Hearst-Universal    Weekly- 
Handles      the      Return      of      the 
Troops    from    Overseas    with 
Local   Appeals. 

clean  up  makes  it  worth  while.  As  Hearst 
is  the  chairman  of  the  Mayor's  Committee 
of  Welcome,  the  weekly  has  exceptional 
opportunities. 

A  Whole  Pace. 
Charles  Decker,  of  the  Majestic,  Grand 
Junction,  Colorado,  takes  a  full  page  of 
his  house  publication.  The  Movie  Fan,  to 
give  a  reprint  of  the  New  York  Times 
interview  with  Health  Commissioner  Cope- 
land  on  the  influenza.  And  "a  full  page" 
is  a  full  newspaper  page  and  not  the  5  by 
8  program,  for  The  Movie  Fan  is  a  four- 
page  newspaper.  In  an  editorial  com- 
ment Mr.  Decker  adds: 

Read  that  article  in  this  issue  and 
compare  the  results  in  New  York  City 
with  any  other  city  in  the  country. 
"Prepare  for  War  in  Times  of  Peace," 
is  an   old  saying  that  can   be  put  into 


effect  right  now  in  this  city,  If  we 
are  to  have  another  "flu"  epidemic,  as 
many  think  we  will  have,  now  is  the 
time  to  prepare  for  it,  and  if  we  will 
make  preparations  along  the  lines  of 
the  New  York  Health  Department,  we 
will  combat  with  the  next  "flu"  epi- 
demic so  successfully  that  nobody 
will  know  there  is  a  "flu"  epidemic 
on. 

Mr.  Decker  does  not  question  the  action 
of  the  local  board.  He  points  out  that 
they  did  the  same  thing  that  practically 
every  town  outside  of  New  York  did,  but 
he  points  out  the  way  for  the  next  time, 
if  there  is  to  be  a  next  time,  and  he  gets 
ready  now  against  the  coming  of  the 
second  scare.  Just  clip  the  stuff  you  have 
seen  in  the  papers  against  the  need  for 
it  later.     It  will  help. 

Another    Good    Idea. 

Grand    Junction,    Colorado,    as    its    name 
indicates,  is  a  division  point,  and  the  rail- 
road  men   who    attend   the   Majestic   have 
been    called    by    means    of    slides,    but    a 
notice    in    a    recent    Movie    Fan    indicates 
that  Manager  Decker  has  found  a  better 
way,    which    this    paragraph    suggests. 
Another    much    needed    facility    we 
have  installed  for  the  benefit  of  rail- 
road  and   professional   men    Is   a   Call 
Board  in  the  inner  lobby   of  the   the- 
atre. 

All  persons  expecting  to  be  called 
will,  on  entering  the  theatre,  write 
their  name  on  this  Call  Board.  The 
usher  will,  after  seating  you,  mark 
the  number  of  your  seat  and  the  row 
in  which  you  are  sitting,  in  the  col- 
umn for  that  purpose  opposite  your 
name. 

Should  you  be  called,  either  by 
phone  or  call  boy,  we  can  locate  you 
at    once. 

Be  Careful. 
Look  out  for  lottery  schemes.  You  may 
get  away  with  murder  for  years  and  the 
very  next  day  have  to  go  see  the  Federal 
District  Attorney.  There  is  a  scheme  be- 
ing worked  now  with  photographs  of  the 
stars.  On  its  face  it  is  not  a  lottery,  but 
the  prize  winner  must  be  in  the  theatre 
when  the  award  is  made,  and  there  the 
lottery  comes  in.  Keep  away  from  prize 
contests  unless  a  first  class  lawyer  passes 
on  them — and  even  then  you  cannot  be 
wholly  certain. 

Ask  Yourself. 
Are  you  merely  selling  films  or  are  you 
dealing    in    entertainment?      Go    over   the 
questions  with  yourself  some  day  and  see 
if  there  is  not  room  for  improvement. 


Picture 
Theatre 

Advertising 

By  EPES  WTNTHROP  SARGENT 

Conductor  of  Advertising  for   Exhibitor*  In  tha 
Moving  Pletnra  World 


3 


TEXT  BOOK  AND  A  HAND  BOOK,  a 
compendium  and  a  guide.  It  tells  all 
about  advertising,  about  type  and  type- 
setting, printing  and  paper,  how  to  run 
a  house  program,  how  to  frame  your 
newspaper  advertisements,  how  to 
write  form  letters,  posters  or  throw- 
aways,  how  to  make  your  house  an 
advertisement,  how  to  get  matinee 
business,  special  schemes  for  hot 
weather  and  rainy  days.  All  practical 
because  it  has  helped  others.  It  will 
help  you.  By  mail,  postpaid,  (2.00. 
Order  from  nearest  office. 


MOVING  PICTURE  WORLD 

516  Fifth  Ave,  New  York 

Schiller    Building,   Chicago,   111. 
Wright  &  Callender  Building,  Los  Angeles,  Cal. 


1354 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


Projection  Department 


Conducted  by  F.  H.  RICHARDSON 


Important   Notice. 

OWING  to  the  mass  of  matter  awaiting 
publication,  it  is  impossible  to  reply- 
through  the  department  in  less  than 
two  to  three  weeks.  In  order  to  give 
prompt  service,  those  sending  four  cents, 
stamps  (less  than  actual  cost),  will  re- 
ceive carbon  copy  of  the  department  reply, 
by  mail,  without  delay.  Special  replies 
by  mail  on  matters  which  cannot  be 
replied  to  in  the  department,  one  dollar. 
Both  the  first  and  second  sets  of  ques- 
tions are  now  ready  and  printed  in  neat 
booklet  form,  the  second  half  being 
seventy-six  in  number.  Either  booklet 
may  be  had  by  remitting  25  cents,  money 
or  stamps,  to  the  editor,  or  both  for  40 
cents.  Cannot  use  Canadian  stamps.  Every 
live,  progressive  operator  should  get  a 
copy  of  these  questions.  You  may  be  sur- 
prised at  the  number  you  cannot  answer 
without  a  lot  of  study. 


Honest  to  God  Projection  Room. 

Leo  Vigil,  Spokane,  Washington,  says: 
"Friend  Richardaon:  Have  been  a 
reader  since  1911,  but  have  not  heretofore 
written  the  department.  In  1911  I  was 
assistant  to  Projectionist  J.  V.  Lopaz,  who 
after  making  me  fit  to  take  charge 
gave  me  his  job  and  left  to  join  the 
Kansas  City  local.  He  made  good  there 
until  forced  to  quit  the  profession  on  ac- 
count of  failing  health.  I  was  working  in 
and  around  Colorado  Springs  when  you 
visited  that  city,  but  was  unable  to  hear 
the  address.  Moved  up  here  a  year  and  a 
half  ago,  where  I  have  a  real  manager  to 
work  for  and  an  honest  to  God  projection 
room,  size  12x18,  with  a  twelve-foot  ceil- 
ing. Equipment  consists  of  two  motor- 
driven  Simplexes,  with  type  S  lamphouses. 
They  certainly  are  running  fine.  Lamps  are 
equipped  with  automatic  arc  controllers 
which  are  Al.  Have  a  220-volt  supply,  with 
45  amperes  at  the  arc  through  rheostats. 
Optical  train  as  follows:  Two  6.6-inch 
piano  convex  condenser  lenses,  set  1-16 
inches  apart,  with  17  inches  from  condens- 
ers to  aperture.  Projection  lens  4.5  E.  F. 
Distance  of  projection  85  feet,  with  14%- 
foot  picture.  Shutter  is  about  5  inches 
from  lens,  and  get  very  good  results.  What 
made  me  write  was  the  article,  "What 
Constitutes  Competency,"  December  28 
issue.  Tried  to  work  out  some  of  the 
problems,  but  quickly  discovered  that  I 
needed  to  study.  It  is  unquestionably  true 
that  the  time  will  come  when  the  man 
with  knowledge  will  get  the  job.  With 
this  in  mind  I  am  inclosing  money  order 
for  four  dollars  for  handbook,  and  believe 
me  I  am  going  to  make  good  use  of  it. 
When  you  come  this  way  again  you  cer- 
tainly will  find  a  welcome." 

That's  the  dope.  Get  a  handbook  and 
then  make  use  of  it.  No  use  getting  the 
book,  glancing  through  it  and  then  lay- 
ing it  aside.  Your  optical  train  is  right, 
or  very  nearly  so,  provided  the  17  inches 
is  from  center  of  condenser  combination. 
It  should  be  17.5  inches,  but  some  slight 
variation  of  distance  is  to  be  expected. 
Examine  lens  charts  in  December  28  issue 
for  correct  distance  of  shutter  from  aper- 
ture and  diameter  of  projection  lens.  You 
are  in  error.  Your  lens  is  5.5  E.  F.  instead 
of  4.5,  and  with  that  E.  F.  lens  your  shut- 


ter should  be  about  12.8  inches  from  the 
aperture,  but  no  benefit  will  come  from 
merely  placing  the  shutter  there.  The 
benefit  comes  through  the  fact  that  at  that 
point  the  main  blade  may  be  reduced  to 
its  lowest  possible  width,  hence  the  great- 
est economy  in  light  achieved.  But  reduc- 
tion of  shutter  blades  is  a  thing  to  be  ap- 
proached very  carefully.  It  is  always  pos- 
sible to  so  throw  the  shutter  out  of  bal- 
ance that  an  abnormal  flicker  tendency  is 
set  up.  All  experimenting  along  this  line 
must  be  done  with  shutter  blades  made  of 
stiff  cardboard  and  the  metal  shutter  trim- 
med down  only  after  the  paper  shutter  has 
proven    satisfactory. 

Glad  you  have  such  satisfactory  equip- 
ment and  such  comfortable  quarters. 
Friend  exhibitor  has  done  his  part,  it  is 
now  up  to  you  to  deliver  the  goods,  as  I 
am  sure  you  will.  By  the  way,  call  up 
Dave  Coates  and  tell  him  hello  for  me. 
Used  to  know  him  well  in  olden  days.  In 
fact  I  worked  for  him  at  one  time. 


Some    Camera    Dope. 

George  Roy  Clough,  Galveston,  Texas, 
who  recently  contributed  a  letter  to  this 
department  in  which  he  advocated  a 
faster  camera  speed,  now  hands  us  an- 
other letter,  inspired  by  the  remarks  I 
made  in  commenting  on  his  former  com- 
munication, concerning  speed  of  camera 
intermittent  movement.     Mr.  Clough  says: 

"I  will  attempt  to  explain  the  effect 
of  increased  rapidity  of  intermittent 
speed  as  applied  to  the  camera.  Your  ideas 
as  expressed  in  comment  on  my  letter  are 
correct.  The  convential  intermittent  is 
of  the  claw  or  pin  type,  using  either  the 
spring  or  solid  claw  arms  and  operated 
by  a  miniature  crank  shaft,  the  same  as 
is  used  in  any  ordinary  gasoline  engine. 
The  claws  are  arranged  to  enter  the  per- 
forations at  the  top  dead  center,  and  to 
pull  the  film  down  while  the  crank  swings 
through  an  180  degree  arc,  or  half  a  revo- 
lution, then  to  disengage  at  bottom  dead 
center  and  to  start  upward  to  repeat  the 
operation,  over  and  over  again.  During 
the  upper  travel  of  the  claws  the  film  is 
exposed.  Now  if  we  shoot  at  the  rate  of 
two  turns  per  second,  sixteen  pictures 
will  be  exposed  per  second,  camera  crank 
speed  being  just  double  that  of  the  pro- 
jection machine  for  equal  number  of  ex- 
posures. Each  picture  will  therefore  get 
an  exposure  equal  to  the  time  required 
for  the  claw  to  complete  its  upward 
travel,  less  the  time  required  for  the 
shutter  to  swing  in  front  of  the  lens  be- 
fore the  movement  starts  and  to  swing 
from  over  it  after  it  stops.  And  be  It 
known  that  the  shutter  uses  up  a  lot  of 
valuable  time  in  performing  these  two  of 
its  functions.  With  these  movements  it 
is  possible  to  use  a  shutter  opening  of 
120  degrees  at  best,  which  is  very  small 
indeed  for  poor  light. 

"Cameras  using  the  harmonic  cam  type 
of  intermittent  shift  the  film  fast  enough 
that  a  190  degree  shutter  opening  is  pos- 
sible, the  exact  opening  being  dependent 
upon  distance  shutter  is  placed  from  film. 
This  movement  is  used  only  in  high  priced 
cameras,   which   are   beyond   the   reach   of 


the   average   free   lance    who   shoots   stuff 
for   the   weeklies. 

"It  was  with  the  idea  in  view  of  se- 
curing greater  exposure  for  bad  light 
conditions  that  I  built  for  myself  a  camera 
having  a  24  to  1  movement.  The  in  and 
out  movement  of  the  claws  is  controlled 
by  a  cam,  so  that  they  are  allowed  to  grab 
the  film  every  third  time  only.  The  net 
result  is  the  same  number  of  pictures 
per  second,  but  the  exposure  is  three  times 
as  long.  Bring  on  your  poor  light!  I 
should  worry.  In  good  light  I  can  stop 
down  the  lens  and  thus  secure  better  de- 
tail, or  cut  down  on  the  shutter  move- 
ment if  the  scene  is  one  of  considerable 
'movement. 

"Now,  don't  think  the  high  speed  will 
tear  the  film  or  strain  the  perforations, 
because  speed  does  not  matter,  provided 
the  film  be  started  slowly  and  stopped 
slowly,  which  is  a  feature  of  this  type 
of  movement.  And  I  certainly  do  know 
it  will  deliver  the  results  in  light  where 
it  would  be  entirely  impossible  to  photo- 
graph and  get  any  detail  with  a  camera 
using  a  slow  movement.  I  am  not  seek- 
ing free  advertising,  friend  Richardson, 
but  I  am  very  deeply  interested  in  the 
development  of  motion  picture  machinery 
generally,  and  that  after  having  used  most 
of  the  machines  (presumably  meaning 
cameras. — Ed.)  on  the  market  in  recent 
years,  I  am  in  position  to  know  the  re- 
quirements. Possibly  this  may  start  the 
ball  rolling  toward  greater  effort  in  im- 
provement of  design  and  construction.  I 
know  you  are  a  very  busy  man,  hence 
won't  look  for  an  answer,  but  for  the  love 
of  Mike,  tell  the  photography  man  to 
get  busy  and  'wake  'em  up'." 

All  right,  brother  Clough.  As  I  before 
said,  I  am  not  a  camera  shark,  but  I  am 
interested,  nevertheless,  since  many  things 
connected  with  camera  practice  have  in- 
timately to  do  with  projection.  Unless 
the  cameraman  "gets  the  results"  the  pro- 
jectionist cannot  possibly  place  it  on  the 
screen,  and  usually  if  it  does  not  appear 
on  the  screen  in  good  form,  the  camera- 
man won't  be  blamed  by  the  audience. 
Nay,  nay,  Pauline,  it  is  friend  projection- 
ist who  will  be  the  goat.  I  am  not  going 
to  comment  on  this  matter.  I  don't  really 
know  enough  about  it.  I  shall  leave  it  to 
the  tender  mercies  of  some  of  our  camera 
fans,  of  whom  we  doubtless  have  many. 


No  Such  Book. 

F.  C.  Ratterman,  Nashville,  Tennessee, 
asks  the  following.  As  it  has  to  do  with 
projection,  though  not  our  kind,  I  gues3 
it's  up  to  me: 

"Pardon  my  butting  into  your  depart- 
ment, but  have  you  any  knowledge  of  any 
book  on  locomotive  electric  headlights,  by 
a  practical  author?  Am  a  locomotive  ma- 
chinist. Have  written  several  publishing 
houses  without  result." 

So  you're  a  locomotive  machinist,  are 
you?  Well,  I  used  to  be  one  of  the  chaps 
who  supplied  your  tribe  with  a  living  by 
wearing  locomotives  out,  smashing  'em  up 
et  cetera — a  locomotive  fireman  and  engi- 
neer. But  I  reformed  several  years  ago. 
Never  again!  As  to  the  book,  I  called  up 
the  Pyle  National  Company,  30  Church 
street,  New  York  City,  manufacturers  of 
locomotive  headlights,  electric  and  other- 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1355 


wise.  They  tell  me  they  know  of  no  such 
book  and  I  guess  that  settles  it.  If  you 
will  write  them  they  will  send  you  their 
instruction  book  on  their  headlights. 
Might  help  you.  And  there  you  are.  Next! 
Does  some  one  want  to  know  som'thin' 
about  fishing  for  whales,  making  porcelain 
crockery  or  cleaning  the  milky  way?  If 
so  just  apply  to  the  projection  department. 
Glad  to  serve. 


Absolutely    the    Right    Stand    for    a    Union 

The  following  letter  comes  from  Salt 
Lake  Local  Union  250,  I.  A.,  and  is  worthy 
of  consideration  by  all  locals: 

"F.  H.  Richardson:  Dear  Sir  and 
Brother — A  new  wage  scale  is  just  going 
into  effect  in  this  city.  It  calls  for  $35 
per  week;  seven  hours  a  day  and  seven 
days  a  week.  Xow,  we  believe  that  you 
are  a  pretty  good  judge  of  what  kind  of 
talent  a  theatre  manager  has  the  right 
to  expect  under  these  conditions,  and 
while  we  realize  that,  while  $5.00  per  day 
is  a  fair  wage  for  a  crank-turner,  it  is 
not  enough  for  a  projectionist;  still,  if 
we  ever  expect  to  get  projectionists' 
wages  we  must  first  show  the  managers 
that  the  members  of  this  local  are  pro- 
jectionists. (Wait  a  minute!  I  just  have 
to  stop  the  proceedings  right  here  to 
compliment  Local  250.  So  far  as  I  can 
remember  it  is  the  first  union  to  come 
out  into  the  open  and  give  voice  publicly 
to  that  fundamental  fact.  Shake,  gentle- 
men of  Salt  Lake.  Stick  to  that  propo- 
sition and  in  the  days  to  come  you  will 
be  glad  you  did  so.  Before  demanding 
projectionists'  wages  see  to  it  that  your 
members  are  projectionists.  You  want 
projectionist  wages  and  are  willing  to 
make  the  effort  necessary  to  become  pro- 
jectionists. Splendid!  Also  common,  or- 
dinary honesty.  Ed.)  Working  along 
these  lines  we  are  now  examining  ap- 
plicants on  the  subjects  outlined  in  the 
attached  paper,  questioning  them  as  to 
the  extent  of  their  knowledge  on  each 
particular  subject.  70  per  cent,  is  required 
to  pass. 

"One  of  our  members  has  made  the 
charge  that  to  ask  a  man  questions  on 
such  subjects  as  induction  and  the  work- 
ings and  internal  economy  of  a  motor  is 
unfair.  unreasonable,  unnecessary  and 
vicious.  That  so  long  as  a  man  has  worked 
as  a  projectionist,  and  is  a  'practical' 
man,  that  is  sufficient.  To  remove  the  im- 
plied stigma  we  have  passed  a  motion, 
in  regular  meeting,  to  refer  the  matter  to 
you  and  to  ask  you  to  pass  judgement  on 
the  proposition.  A  carbon  copy  of  this 
letter  will  be  read  in  open  meeting  and 
the  carbon  copy  of  your  reply,  for  which 
stamps  are  attached,  will  also  be  read  as 
soon  as  it  reaches  us.  If,  in  your  opinion 
attached  examination  is  too  stiff,  will  you 
be  good  enough  to  advise  as  to  what  and 
how    much    ought    to   be   eliminated. 

"Thanking    you    for     past,     present    and 
future    activities    in    the    cause    of    better 
projection,    we    are    fraternally    yours, 
"A.  C.  Stewart, 
"G.  B.  Hackett, 
"R.  M.  Wardrop, 

"Examining    Board." 

Tli>'  examination,  as  per  the  paper,  con- 
sists of:  Mechanism — Intermittent  and 
revolving  shutter.  Position  of  shutter  and 
reason  therefor.  Travel  ghost.  5  to  1 
and  6  to  1  movements.  Size  of  aperture 
plate.  Green  film.  Carbon  setting.  Care 
of  lamp-  Optics — Deformed  spots.  Con- 
densers. Projection  lens.  Kind  of  glass. 
Spherical  and  chromatic  aberration.  Re- 
lation of  condensers.  .Elementary  elec- 
trics— Generation  of  D.  C.  Commutation. 
What  governs  voltage.  Exciters.  D.  C. 
and  A.  C.  in  projection.  Alternators. 
Single  and  polyphase.  Fuses.  Three-way 
switches.  Wire  sizes  and  measurements. 
Why  conduits.  Wattage.  H.  P.  electrical 
and  mechanical.  Resistance,  series  and 
multiple.  Three-wire  systems.  Frequency. 
Reducing  square  mills  to  circular  mills. 
Motors — Series,  shunt  and  compound. 
Strong   and   weak   fields.      Syncronous,    in- 


duction, repulsion.  Single  and  polyphase. 
Start  on  single  phase.  Regulation  of 
shunt  motors.  Shunt  motor  and  starting 
box.  Auxiliary  Apparatus — Volt  and  am- 
meters. Rectifiers— Motor  generator  sets. 
Convenors.  Induction — Self  and  mutual 
induction.  Choke  coils.  Transformers. 
Effect   of   induction    on   power   factor. 

Of  course  it  is  very  difficult  to  say  from 
the  foregoing  just  what  the  examination 
really  is.  For  instance,  the  very  first  item, 
viz.,  "Intermittent  and  revolving  shutter," 
suggests  many  and  very  difficult  questions 
— or  some  of  them  are  very  difficult.  In 
answer  to  your  critics  I  would  like  to  ask 
two  questions,  viz.,  first:  Can  any  man 
handle  anything  intelligently,  efficiently 
and  in  the  best  possible  manner  unless  he 
understands  it  thoroughly?  Second:  Is 
there  anything  in  all  that  list  with  which 
the  projectionist  does  not  come  into  direct 
contact  in  his  work?  I  have  not  the  time 
or  space  to  enter  into  argument  as  to  the 
proposition  that  a  man  who  has  worked 
as  a  "practical  projectionist"  is,  per  se,  a 
competent  man.  I  will  merely  say  that  to 
the  shame  of  my  own  city  I  can  find  you 
men  who  have  been  projecting  pictures 
right  here  in  New  York  for  years,  who  are 
not  only  disgracefully  incompetent,  but 
lack  even  the.  most  elementary  knowledge 
necessary  to  the  production  of  efficient 
work.  Thank  heaven  their  number  is 
rapidly  decreasing,  though,  for  even  the 
most  stupid  exhibitor  is  beginning  to  un- 
derstand that  mere  ability  to  put  a  pic- 
ture on  the  screen  does  not  constitute 
competency. 

I  am  going  to  suggest  a  revised  list  of 
subjects  for  your  consideration.  Perhaps 
it  is  not  so  much  what  you  are  actually 
doing  as  the  way  you  have  presented  it 
that  has  caused  the  criticism.  The  follow- 
ing is  not  complete,  because  I  cannot  give 
the    time    to    compile    an  "exhaustive    list. 

On  the  mechanism;  intermittent  move- 
ment. What  kinds  are  in  use  in  this  coun- 
try? What  kind  of  lubricant  and  what 
care  should  it  have?  What  movements  of 
picture  on  screen  can  be  traced  to  inter- 
mittent fault?  What  is  travel  ghost? 
What  is  indicated  by  streaks  both  up  and 
down;  by  streaks  sometimes  one  way  and 
sometimes  the  other?  What  is  the  main 
blade  of  revolving  shutter  for  and  how 
does  it  act?  What  are  the  other  blades 
for?  Why  is  it  inadvisable  to  use  a  three- 
winger  on  60  cycle  A.  C?  What  is  meant 
by  a  "balanced"  shutter?  What  is  the 
Ideal  shutter?  What  is  meant  by  mak- 
ing the  revolving  shutter  fit  the  local 
condition?  At  what  point  should  the 
revolving  shutter  be  placed  as  to  its  dis- 
tance from  the  aperture?  What  relation 
is  there  between  width  of  main  shutter 
blade  and  speed  of  intermittent?  What 
is  meant  by  a  5  to  1  movement?  A  6  to  1 
movement?  What  are  the  advantages  and 
disadvantages  of  each?  What  is  the 
standard  width  and  height  of  aperture 
opening?  What  general  care  should  the 
projector  have?  What  amount  of  oil 
should  be  used  on  a  projector  bearing  and 
about  what  grade  of  oil?  What  damage  Is 
done  by  excessive  oiling?  If  called  upon 
to  run  a  first  run  film  which  was  "green," 
what  would  you  guard  against  and  how? 
What  amount  of  tension  ought  there  to  be 
at  the  gate  and  how  would  you  make 
proper  adjustment  thereof?  What  dam- 
age is  caused  by  too  little  or  too  much 
tension?  Questions  about  takeup  tension 
and  evils  of  too  heavy  takeup  tension. 
Questions  as  to  what  angle  lamp  should 
have  and  why.  As  to  what  size  and  kind 
of  carbons  should  be  used  for  different 
amperages  and  different  kinds  of  current. 
Questions  as  to  what  care  carbon  con- 
tacts should  have;  lamp  leads  should  have; 
wire  contacts  should  have,  and  lamphouse 
in  general  should  have.  As  to  why  lamp- 
house  should  be  well  ventilated  and  vent 
connected  with  projection  room  vent  pipe. 
Optics — As  to  his  knowledge  of  the  ap- 
plication of  the  lens  charts  to  the  optical 
train.  What  relation  diameter  of  spot 
bears  to  diameter  of  crater.  What  causes 
deformed  spot  and  what  is  the  remedy. 
As    to    what    objections    there    are    against 


spacing  the  two  factors  of  condenser  apart. 
As  to  what  objection  there  is  to  too  little 
or  too  great  distance  from  condenser  to 
film.  As  to  what  relation  focal  length  of 
projection  lens  has  to  diameter  of  same 
and  why  very  short  focal  length  lenses 
have  very  small  diameter.  As  to  what,  If 
any,  objections  there  are  to  excessive  di- 
ameter in  projection  lens.  As  to  distance 
of  revolving  shutter  from  aperture,  why 
it  should  be  placed  there  and  what  it  is 
necessary  to  do  after  it  has  been  placed 
there.  As  to  varied  effects  of  dirty  lenses. 
As  to  what  various  light  losses  occur  be- 
tween light  source  and  eye  of  audience.  As 
to  what  spherical  aberration  is  and  what 
chromatic  aberration  is  and  their  ef- 
fect on  projection.  As  to  real  mean- 
ing of  focal  length,  as,  for  instance, 
a  6.5  condenser  lens.  Have  candidate 
reassemble  a  projection  lens,  which  Is 
completely  dis-assembled.  Give  man  a 
le'ns  chart  and  any  assumed  amperage,  A. 
C.  or  D.  C.  between  25  and  60  and  an  as- 
sumed projection  lens  E.  F.  and  have  him 
give  proper  condenser  combination,  dis- 
tance from  center  of  condenser  to  aper- 
ture, and  proper  distance  of  revolving 
shutter  from  aperture.  Assume  a  B.  F.  for 
his  projection  lens  and  let  him  give  proper 
lens  diameter,  explaining  effect  if  diameter 
of  lens  is  too  small  or  too  great.  Have  him 
explain  what  he  would  do  if  lense  is  too 
large  in  diameter  and  whether  he  could 
to  some  extent  lessen  the  loss  resultant 
upon  a  too  small  lens  by  manipulation  of 
the  lamphouse  and  condenser  .system. 

Motors. — Explain  difference  in  Synchro- 
nous, Induction  and  Repulsion  motors. 
Explain  difference  in  single  and  polyphase 
motors  insofar  as  has  to  do  with  their 
torque.  Explain  why  some  current  recti- 
fying machines  start  with  switch  in  one 
position  and  same  must  be  reversed  when 
motor  comes  up  to  speed.  Why  a  start- 
ing box?  Explain  regulation  of  shunt,  mo- 
tors. Care  of  commutator.  Cause's  of 
sparking  and  remedies.  Effects  of  high 
bars.  Of  rough  commutator  surface.  What 
a  ring  of  fire  around  the  commutator  in- 
dicates. What  general  care  motors  and 
generators  should  have.  How  their  bear- 
ings are  lubricated  and  what  grade  of  oil, 
in  general,  should  be  used.  What  is  apt  to 
happen  if  bearings  are  allowed  to  wear  too 
much. 

Generators. — Explain  how  current  is 
generated  and  upon  what  fundamental  law 
current  generation  depends.  Explain  pur- 
pose of  permanent  magnet  in  generators. 
Explain  reversal  of  polarity  as  applied  to 
generators  and  what  should  be  done  if 
it  happens — also  how  to  detect  it.  Ex- 
plain difference  between  shunt  and  com- 
pound wound  machines  and  tell  what  pur- 
pose windings  of  field  magnets  serve;  also 
to  what  they  are  connected.  Explain  what 
effect  passing  more  or  less  current  through 
field  windings  has;  also  what  effect  revers- 
ing direction  of  current  through  field 
windings  has.  What  is  field  rheostat  for 
and  how  does  it  act?  Explain  meaning 
and  effect  of  commutation.  Can  D.  C.  be 
generated  in  a  dynamo? 

Auxiliary  Apparatus. — Volt  and  am- 
meters. Explain  difference  in  connecting 
up  these  two  instruments.  What  is  the 
benefit  of  their  installation  in  projection 
room.  Where  should  ammeter  be  located 
and  why? 

Transformers. — Explain  difference,  If 
any,  between  an  "Economizer,  Inductor," 
etc.,  and  transformer.  Can  a  transformer 
coil  become  hotter,  without  danger,  in  a 
hct  room  than  in  a  cold  one.  Explain  how 
to  determine  whether  a  coil  is  too  hot  for 
safety  or  not.  Explain  theory  of  induc- 
tion and  electrical  operation  of  trans- 
former. What  is  the  "core"  for?  If  the 
secondary  coil  has  twenty  turns  and  the 
primary  fifty,  would  the  secondary  volt- 
age In-  higher  or  lower  than  the  pri- 
mary? Explain  how  moving  the  regulat- 
ing switch  or  handle  of  an  economizer 
raises  or  lowers  the  secondary  ampei 

in  your  opinion,  would  be  the  rela- 
tive economy  in  operation  as  between  an 
economizer,  inductor  or  A.  C.  compensarc 
and   a   modern   motor   generator,    the   for- 


1356 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


mer  delivering  80  amperes  and  the  latter 
40  amperes  at  the  arc.  Explain  on  what 
you  base  your  opinion.  What  would  be 
the  approximate  relative  result  as  be- 
tween 80  amperes  A.  C.  and  40  amperes 
D.  C.  in  screen  illumination,  supposing 
each  light  source  to  be  expertly  handled, 
and  proper  kind  and  size  of  carbons  to  be 
used  in  each  case?  Can  two  economizers 
be  operated  in  series?  In  multiple?  If  so, 
show  connection.  If  an  economizer  de- 
livers 60  amperes  at  the  arc  from  110  volt 
lines,  what  size  fuses  would  be  necessary 
on  primary  side?  What  Is  approximate 
efficiency  of  economizers,  inductors,  etc.? 
Should  fuses  be  on  primary  or  on  second- 
ary side,  and  why?  If  a  transformer  coil 
begins  to  show  abnormal  heat,  what  should 
be  done  at  once? 

Fuses. — What  are  they  for  and  how  do 
they  operate?  Where  located?  What 
three  kinds  in  general  use  in  theatres? 
What  kind  most  suitable  for  projection 
circuits?  Assuming  50  amperes  at  arc, 
what  capacity  of  fuse  would  you  use  on 
that  circuit? 

Grounds. — What  result  has  a  ground  on 
the  bill  friend  boss  pays?  What  effect  or 
effects  has  a  ground  on  the  arc  if  it  is 
on  the  projection  circuit?  How  would  you 
test  for  a  ground  on  the  circuit  and  how 
locate  it?  How  would  you  test  a  rheostat 
for  ground  and  how  locate  what  coil  or 
grid  it  Is  in? 

Rheostats. — What  is  the  purpose  of  a 
rheostat  and  how  does  it  accomplish  that 
purpose?  What  becomes  of  the  electrical 
energy  absorbed  in  the  rheostat?  If  you 
use  40  amperes  at  the  arc  from  a  100  volt 
line,  D.  C,  what  percentage  of  this  energy 
is  used  at  the  arc  and  what  percentage  is 
lost  in  the  rheostat?  What  would  be  the 
relative  percentages  if  the  supply  were 
220  volts?  Suppose  your  arc  takes  (this 
Is  a  hard  one,  calling  for  wide  range  of 
knowledge  of  projection  apparatus)  50 
amperes,  through  rheostats,  from  a  110- 
volt  line,  what  percentage  of  this  energy 
actually  reaches  the  screen,  assuming  the 
optical  train  to  be  right?  Explain  series 
and  multiple  connection  as  applied  to 
rheostats,  and  the  effect  of  each.  Give 
rules  (allow  candidate  to  refer  to  his  text 
book  as  one  cannot  be  reasonably  expected 
to  carry  all  the  rules  in  memory.  If  he 
shows  familiarity  with  text  books  in  look- 
ing them  up  it  is  sufficient)  for  figuring 
omic  resistance  of  rheostats.  Tell  us  am- 
peres resulting  from  one  45  ampere  110 
volt  and  one  45  ampere  200-volt  rheostat 
connected  in  series  on  125  volts.  Tell  us 
amperage  resulting  from  one  220-volt,  15- 
ampere  and  one  110-volt  rheostat  connect- 
ed in  multiple  on  a  70-ampere  supply,  re- 
sistance supposed  to  be  in  series  with  D.  C. 
projection  arc. 

Wires. — What  is  meant  by  capacity? 
Why  are  wires  insulated?  What  kind  of 
insulation  is  allowed  inside  of  conduit  and 
why  is  conduit  used?  Wherein  lies  the 
danger  in  over  fusing?  What  is  the  capa- 
city of  a  wire  having  26,250  circular  mills 
area?  What  is  a  circular  mill  anyhow? 
What  is  the  "mill  foot  standard  of  resist- 
ance?" How  would  you  use  it  in  deter- 
mining the  resistance  of  copper  wire  of 
any  given  diameter.or  length?  How  would 
you  measure  an  asbestos  covered  wire, 
such  as  is  used  for  lamphouse  connec- 
tions? If  you  took  charge  of  a  projection 
room  and  there  was  question  as  to  whether 
or  not  the  projection  room  supply  wires 
were  large  enough,  how  would  you  deter- 
mine the  matter?  What  voltage  drop 
would  you  allow  in  your  supply  wires,  and 
how  would  you  determine  whether  or  not 
that  percentage  was  being  exceeded? 
Whta  is  the  effect  of  increased  heat  on 
resistance  of  copper  wires?  At  what  tem- 
perature is  normal  resistance  figured,  re- 
ferring to  copper  wires?  What  effect,  as 
applied  to  resistance  has  heat  on  carbon? 
What  care  should  your  lamphouse  leads 
have  and  what  is  the  effect  of  neglect? 
What  effect  on  the  power  bill  your  em- 
ployer pays  has  loose  connections,  grounds 
and  burned  wires?  Should  your  projection 
machine  be  grounded  and  If  so  why? 
Would  it  be  proper  to  run  the  wires  of  an 
A.  C.  circuit  In  separate  conduits?  Give 
reasons  for  your  answer.    Is  It  or  Is  it  not 


possible  that  with  a  D.  C.  and  an  A.  C.  cir- 
cuit run  too  close  together,  trouble  will  or 
may  be  set  up  in  the  D.  C.  circuit  by  in- 
duction, which  will  render  the  D.  C.  pro- 
jection arc  unstable?  If  you  were  using 
110-volt  A.  C.  and  were  ordered  to  discon- 
tinue its  use  and  connect  to  the  two  out- 
side wires  of  3-wire  system,  name  all  the 
changes  which  would  be  necessary,  taking 
current  through  economizer,  through  mer- 
cury arc  rectifier,  through  motor  gener- 
ator set,  through  rheostats.  Explain  how 
current  Is  changed  from  A.  C.  to  D.  C.  by 
mercury  arc  rectifier  and  how  the  result- 
ant D.  C.  compares  with  D.  C.  produced 
by  a  generator  for  projection  purposes. 
Explain  by  what  means  the  amperage  of 
a  mercury  arc  rectifier  is  increased  or  de- 
creased. Suppose  you  took  charge  of  a 
projection  room  where  rectifiers  were 
used  and  you  could  not  strike  an  arc. 
What  various  faults  would  you  look  for 
first?  How  would  you  test  the  tube  for 
vacuum?  Suppose  the  tube  would  not 
rock,  but  started  when  rocked  by  hand. 
What  would  that  indicate?  Suppose  It 
rocked  but  would  not  rock  back.  What 
would  that  indicate?  Could  you  use  the 
same  rectifier  on  110  and  220  volt  cur- 
rent? Could  you  use  the  same  rectifier  on 
60  cycle  and  130  cycle  current?  What  are 
the  advantages  and  disadvantages  of  using 
110  volt  and  60  volt  current  for  projec- 
tion? What  do  you  understand  is  meant 
by  the  "drop  across  the  arc"?  Must  the 
drop  across  the  arc  be  taken  into  consid- 
eration in  figuring  the  resistance  of  rheo- 
stats to  be  used  in  projection  circuits? 
Does  it  make  any  difference  whether  rheo- 
stats are  connected  into  the  positive  or 
the  negative  wire  of  D.  C.  projection  cir- 
cuits? What  are  the  relative  advantages 
and  disadvantages  of  wire  coil  and  grid 
rheostats.  Which  would  you  advise  your 
employer  to  get,  and  why?  Where  should 
the  rheostats  be  located  if  in  the  projec- 
tion room? 

Projection  Room. — Do  mere  fireproof 
walls,  floor  and  ceiling  constitute  a  fire- 
proof projection  room,  within  the  true 
meaning  of  that  term  as  applied  to  thea- 
tres? What  objection  is  there  to  the  pro- 
jection room  door  opening  into  the  audi- 
torium? What  should  be  the  minimum 
width  of  observation  port,  and  why?  What 
do  you  understand  by  an  "Adjustable 
port"  and  how  is  it  made?  What  are  its 
advantages?  How  large  should  the  lens 
ports  be?  Should  the  lens  port  be  stopped 
down  to  the  exact  size  of  the  effective 
light  ray  and  if  so  why?  What  do  you 
understand  by  the  term  "effective  light 
ray"  as  herein  applied?  Is  the  port  the 
best  place  to  stop  down.  If  not,  then 
where  should  the  stop  be?  What,  if  any, 
ill  effect  has  failure  to  stop  down?  What 
is  the  correct  color  for  projection  room 
walls,  and  why?  Explain  your  views  as  to 
projection  room  ventilation.  Explain  your 
views  as  to  port  shutters  and  their  fuse 
links,   including  proper  place   for  same. 


Projection  Experience 

MOTION    PICTURE 

HANDBOOK 

For   Manager*  and   Operator* 
By    F.    H.    RICHARDSON 

The  recognized  standard  book  on  the  work  of  pro- 
jection. Complete  descriptions  and  Instruction*  on 
all   leading   machines  and  projection  equipment. 

There  Isn't  a  projection  room  In  the  universe  In 
which  this  carefully  compiled  book  will  not  sare  Its 
purchase  price  each  month. 

Buy  It  Today  $4  the  Copy,  postpaid 

MOVING    PICTURE    WORLD 

516  Fifth  Avenue,  New  York  Ctty 

Schiller  Building.  Chicago.   III. 

Wright  4  Callander  Bide..  Lot  Angeles,  Cal. 
To  save  time,  order  from  nearest  office. 


The  foregoing  is  not  intended  as  a 
series  of  questions  for  examination,  but 
rather  as  indicating  the  ground  which 
may  well  be  covered.  The  questions  are 
not  nearly  all  under  their  proper  head- 
ing, but  are  pretty  well  mixed  up.  It  Is, 
however,  absolutely  essential  that  examin- 
ing boards  themselves  know  the  correct 
answer  to  any  query  propounded.  Re- 
verting to  your  critics,  it  really  is  per- 
haps a  bit  unreasonable,  at  this  time,  to 
expect  the  projectionist  to  be  thoroughly 
versed  in  inductive  action,  but,  on  the 
other  hand,  he  is,  or  may  be,  handling 
apparatus,  depending  directly  upon  induc- 
tion for  its  operation;  also  induction  may 
be  and  quite  often  is  directly  or  indi- 
rectly responsible  for  mysterious  trbu- 
bles  at  the  arc.  It  therefore  follows  that 
the  Class  A  projectionist  must  have  a 
pretty  good  working  knowledge  of  its  ac- 
tion. But  that  fact  is  qualified  by  the 
further  fact  that  the  average  man  in 
charge  of  projection  has  so  very  many 
other  things  of  even  greater  importance 
yet  to  learn  that  we  hesitate  to  insist 
upon  a  large  knowledge  of  induction  until 
such  time  as  he  is  otherwise  improved  in 
knowledge. 

The  various  questions  I  have  asked  are 
but  a  beginning.  The  question  booklets 
which  are  intended  as  a  guide  to  study, 
contain  150  questions  by  number,  but  prob- 
ably twice  that  number,  since  some  of 
them  contain  two,  three  and  even  four 
queries.  Can  those  who  criticise  your 
board's  work  point  to  anything  I  have 
named  in  this  list  of  questions  which  it 
is  unessential  that  the  projectionist  know? 
I  would  again  ask  them:  Can  any  man 
handle,  in  the  best  manner,  anything  he 
does  not  thoroughly  understand?  As  a 
concrete  example,  one  of  your  men  Is 
placed  in  direct  charge  of  a  motor  gener- 
ator set  costing  $600.00.  Is  it  not  a  fact 
that  the  mechanical  life  and  the  electrical 
efficiency  of  that  machine  is  largely  de- 
pendent upon  your  man's  intimate  knowl- 
edge of  its  mechanical  and  electrical  oper- 
ation? Will  your  critics  dare  dispute  that 
proposition?  If  your  man  has  not  a  thor- 
oughly competent  understanding  of  the 
mechanical  and  electrical  operation  of 
motors  and  generators  is  he  a  competent 
projectionist,  in  the  true  sense  of  that 
word,  remembering  that  the  projectionist 
has  direct  and  complete  charge  of  such 
machines? 


Dissolving  Apparatus. 

Lester  Myers,  Wichita  Falls,  Texas, 
wants  to  know  where  he  can  purchase  dis- 
solving apparatus  for  motion  pictures. 

Don't  know.  There  were  one  or  two 
making  something  of  the  kind,  but  that 
was  quite  a  while  ago.  Anyhow  you  can 
make  one  yourself  very  easily.  Just  con- 
nect your  dowser  handles  by  means  of  a 
chain  or  cord  running  through  pulleys, 
up  and  across  the  ceiling  and  down  again, 
or  make  a  shutter  like  the  one  illustrated 
in  figure  294,  page  605  of  the  handbook. 
The  one  at  "B"  will  do.  Make  it  long 
enough  to  reach  from  one  M.  P.  lens  to  the 
other,  as  shown  in  drawing,  when  book 
is  turned  sidewise  with  handle  down.  Or 
you  can  make  it  of  a  metal  bar,  with  tin 
attached  to  end,  as  per  "A,"  figure  294, 
only  the  tins  would  probably  better  be 
attached  the  other  way  so  that  the  bar 
will  slide  endwise,  instead  of  swinging. 
This  will  work  perfectly  but  the  dowser 
plan  is  excellent  also.  Attach  the  chain 
so  that  it  can  be  pulled  from  either  ma- 
chine and  so  that  one  dowser  closes  as 
the  other  opens.  Both  should  be  half 
closed  at  the  same  time.  Arrange  so 
chain  can  be  unhooked  readily  when  it 
is  desired  to  put  the  dissolver  out  of  com- 
mission. 


The  man  you  are  working  for  may  not 
appreciate  your  effort.    Try  a  World  Clas- 
sified advertisement.     You  may  _  hook  up 
with  just  the  man  you  would  like  to  have 
for  your  boss. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1357 


the    House 

Conducted  by  E.  T.  KEYSER 

ii  #c-xr\>>^sxi>=??  ®m^ 

^t   ^fe^iKgk^H«k>»3ES 

1 

Tips    for 

Manager 

I 

uwji^^^(mu*&mumj^l^^^^ 

HOW  ABOUT  BRIGHTENING  UP  THE  LOBBY? 

Here  Are  Some  Devices  Which  Will  Go  Far  in 
Making  the  Front  of  Your  House  Attractive 


1731  Broadway,  New  York,  was  a  mighty 
good  buy  for  the  exhibitor. 

I've  just  heard  that  a  leading  picture 
show  proprietor  of  Washington,  D.  C,  not 
only  agrees   with  me,   but   has   backed   up 


A     PENNSYLVANIA      Exhibitor      wrote 
me    the    other    day,    asking    for    tips 
on    a    ticket    booth    and    lobby    dis- 
play   frames. 

The  first  thing  that  anyone  does  when 
the  idea  of  starting  a  picture  show  strikes 
him  is  to  hotfoot  it  to  the  nearest  news 
stand  and  negotiate  for  a  copy  of  the 
Moving  Picture  World,  so  the  dope  that 
I  dug  up  for  the  Pennsylvania  man  will 
undoubtedly  help  a  number  of  other  ex- 
hibitors, actual  and  prospective,  over  some 
of    their    troubles.      Which    is    why    I    am 


A   Good   Combination. 
Ticket  Booth  and  Poster  Displayer. 

going  to  print  it  right  here  while  it's 
fresh   in   my   mind. 

For  a  moderate  expenditure  my  Penn- 
sylvania friend  can  acquire  a  combina- 
tion ticket  booth  and  poster  displayer 
as   illustrated   on   this   page. 

The  booth  is  portable  and  may  be  un- 
coupled and  taken  down  and  stored  in  a 
very  compact  space  if  desired.  It  is  forty- 
two  inches  wide,  forty-two  inches  long, 
eighty-six  inches  high.  The  front  is  of 
glass  with  a  brass  grille  filling  the  upper 
half  and  there  is  a  door  at  the  back  which 
gives  a  sense  of  security  to  the  ticket 
seller  when  he  is  counting  up  his  receipts. 

The  money  shelf  is  of  brass  and  there 
is  a  three  sheet  poster  rack  on  each  side 
of  the  booth  and  a  one  sheet  rack  in 
front  under  the  money  shelf.  Around  the 
top  of  the  front  and  side  partitions  are 
twenty-one  electric  light  sockets — seven 
to    each    partition. 

For  a  small  house  the  arrangement 
provides  both  booth  and  display  facilities. 

To  allow  ones  patrons  to  instantly 
recognize  which  are  current  and  which 
coming  attractions  even  the  smallest  ex- 
hibitor can  afford  to  blow  himself  to  a 
set  of  changeable  announcement   signs. 


These  are  of  enamelled  sheet  steel  with 
white  lettering  lithographed  on  a  blue 
background.  Each  sign  measures  four 
by  twenty  inches.  These  signs  may  be 
attached  to  the  top  of  any  poster  or 
photo  frame. 

If  a  very  moderate  priced  poster  frame 
is  required,  the  wall  or  easel  types  shown 
in  the  third  illustration  will  serve  ad- 
mirably. Each  will  take  a  one  sheet 
poster.  They  are  made  of  one  and  one 
half  inch  angle  brass  and  either  may  be 
had"  with   or  without  glass  fronts. 

For  a  large  lobby  in  a  more  elaborate 
house,  the  triple  combination  brass  wall 
frame  shown  in  the  fourth  illustration 
will   fill   the   bill. 

This  frame  will  accommodate  three  one 
sheet  posters,  each  in  its 
own  glass  front  compart- 
ment, with  a  hinged 
front  door  which  may  be 
locked.  Above  each  poster 
is  a  four  inch  card  com- 
partment. The  entire 
frame  measures  fifty 
inches  in  height  by  nine- 
ty-six inches   in   length. 

Both  the  ticket  and 
booth  and  the  changeable 
signs  as  well  as  the  poster 
display  frames  are  built 
by  the  Newman  Manufac- 
turing Company,  of  717 
Sycamore  street,  Cincin- 
nati, 101  Fourth  avenue, 
New  York,  and  108  West 
Lake  street,  Chicago,  and 
these  furnishings  are  not 
by  any  means  all  of  the  A 
fittings  produced  by  them 
that  will  interest  the  ex- 
hibitor. 


"EBT 


Easel  and  Wall  Frame. 

Each  Will   Accommodate  One  Sheet. 

his  appreciation  of  the  Automaticket  in 
a   most   practical   manner. 

The  exhibitor  in  question  ordered  two 
of  the  machines,  used  them  for  two  weeks 
and  then  sent  in  a  rush  order  for  a  bat- 
tery of  five  additional  machines.  Which 
is  certainly  something  of  a  rapid-fire  re- 
peat  order. 

It  does  not  require  a  post-graduate 
course  in  applied  mechanics  to  enable  one 
to  appreciate  the  utility,  simplicity  and 
fool-proofness  of  the  system,  and  you  ex- 
hibitors who  have  been  modestly  hanging 
in  the  background  would  do  well  to  get 
busy  and  give  the  machine  an  opportunity 
to   prove  what    it  can  do   for   you. 


Automaticket    Makes    Good. 

Back  in  the  issue  of  February  8,  I  told 
why  the  Automaticket,  built  by  the  Auto- 
maticket  and   Cash   Register   Company,    of 


To   the   House   Manager. 

This  department  is  yours.  In  it  from 
time  to  time  will  appear  descriptions  of 
accessories  and  equipment — outside  the 
projection  field — which  will  interest  you 
and    save    you    time    and   money. 

When  you  put  over  a  stunt  in  house 
arrangement  or  furnishing  tell  us  about  it. 

When  you  are  puzzled  as  where  to  pro- 
cure any  equipment  for  your  house,  write 
this  department  and  we  will  dig  it  up  for 
you — if    it   is   made. 


A  Triple  Poster  Wall  Frame. 

It  Accommodate  and  Protects  Three  One-Sheet  Posters. 


1358 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


The  Photoplaywright 


Conducted  by  EPES  WINTHROP  SARGENT 

NOTICE ! 

Questions  relating  to  the  writing  of  photoplays  and  photoplay  synopses  will  be 
replied  to  by  mail  where  a  return  envelope,  properly  stamped,  accompanies  the 
inquiry.  No  attention  will  be  paid  to  questions  relating  to  the  market,  nor  can 
manuscripts  or  parts  of  manuscripts  be  criticized. 


The  Synopsis. 

(Continued   from   last  week.) 

Now  she  has  another  reason  for  calling 
on  Bobby.  If  she  could  only  make  him 
understand  that  her  father  is  really  in  a 
dreadful  plight,  perhaps  something  he 
could  say  to  old  Barron  Briggs  would 
assist  her  in  relieving  her  father's  finan- 
cial difficulties. 

With  Corinne  to  think  is  to  act.  She 
arrives  the  next  afternoon  about  the  time 
Bobby  is  receiving  seventeen  different 
kinds  of  medical  attention.  That  morning 
Bobby  has  discovered  a  new  ailment.  It 
can  be  found  on  page  1198,  in  the  14th 
Volume  of  Brfght's  Medical  Manual,  and 
Bobby  has  found  it.  The  fact  that  this 
is  so  has  made  the  whole  day  brighter  for 
the  attending  physician,  who  was  really 
up  against  it,  to  think  of  something  new 
that  Bobby  might  have,  hence  the  para- 
phernalia of  the  sick  room  at  the  time 
Corinne  arrives.  Bobby  asks  to  have  her 
shown   right  up. 

"Come  in,"  he  cries,  "and  be  the  chief 
mourner — all  I  need  now  is  an  under- 
taker." 

Corinne  looks  at  what  might  be  a 
healthy  man  in  disgust.  Her  looks  are 
read  correctly  by  the  physician,  the 
trained  nurse  and  the  valet  and  the  other 
superfluous  servants,  who  beat  a  retreat. 

"Why  don't  you  throw  them  out  of  the 
house,  Bobby,  there  is  nothing  the  matter 
with    you." 

Bobby  looks  at  her  helplessly.  If  he 
only  could!  He  tells  her  of  "Spike"  Brogan. 

"Spike"  once  made  him  over.  Does  she 
think  he  could  do  it  again?  She  does. 
Then  she  broaches  the  subject  nearest  her 
heart. 

Bobby  is  sympathetic.  He  would  like 
to  do  something.  She  knows  how  he  has 
always  felt  toward  her — good  old  Corinne. 
He  can't  "good  old  Corinne"  her  any 
more.  He.  might,  if  he  was  a  man,  but 
not  in  his  present  condition — she  doesn't 
care  to  have  his  sympathy — she  wants  him 
to  do  something.  Isn't  there  something 
he  can  say  to  his  father — of  course,  with- 
out  mentioning   her   name. 

At  this  moment  the  door  opens  and  the 
portly  figure  of  Barron  Briggs  strides  into 
the  room.  Adjusting  his  gold-rimmed 
spectacles,  he  looks  Corinne  over.  "An- 
other   nurse,    eh?" 

"Father,  this  is  Miss  Norris — Corinne 
Norris,    you    remember   her?" 

"Umph,"  grunts  old  man  Briggs,  "so 
sorry   you   are  going." 

Corinne  has  not  thought  of  going,  but 
something  in  his  demeanor  makes  it  im- 
perative that  she  leave.  Bobby  can  only 
stare  after  her  departed  figure  helplessly. 
Barron  Briggs  has  had  his  way  again. 
When  the  door  closes  on  Corinne,  he 
speaks. 

"What  is  she  doing  here?  I  will  have 
none  of  her  or  her  family.  Ruined  the 
old  man,  I  guess — suppose  she  is  pleading 
for  mercy — it's  like  the  old  fish  to  send 
his  daughter  to  do  his  dirty  work  for 
him." 

The  wrath  in  Bobby's  heart  will  not  be 
still.  For  a  moment  his  eyes  flash  with  a 
vigor   quite  unusual  in   a  sick   person. 

"That  will  do,  father."     He  speaks  quiet- 


ly. The  old  man  sees  he  means  it.  A 
note  of  tenderness  creeps  into  Barron 
Briggs'  voice. 

"I  would  give  a  million  dollars  to  see 
you  well,  boy,  you  are  all  we've  got,  your 
mother  and  I — what  is  money — we've  got 
all  we  need.  We  can't  afford  to  take  any 
chances  on  you.  It  would  break  our 
hearts,  if — " 

Bobby  is  indeed  the  one  human  thought 
in  Briggs'  commercially  sordid  life.  His 
eagle  eye  notices  the  window  is  raised  six 
inches.  He  pulls  it  down,  a  draught  must 
not  blow  on  Bobby.  The  trained  nurse, 
who  has  slipped  quietly  in,  notices  this. 
She  raises  it  three  inches.  The  old  man 
views  this  critically,  looks  Bobby  over, 
lowers  it  a  half  inch.  Bobby  sinks  back 
in  his  chair.  Life  is  not  worth  living  as 
it  is.  He  has  got  to  do  something.  What? 
The  vulgarly  healthy  visage  of  "Spike" 
Brogan  rises  before  him  once  more. 
"Spike"   is  the  one  lie  must  see. 

Corinne  has  left  the  Briggs'  mansion 
with  wrath  deep  in  her  heart.  The  whole 
world  is  black  before  her  eyes;  the  in- 
sult she  feels  Briggs  has  offered — the  un- 
resisting Bobby — all  this  has  clouded  the 
happiness  of  what  otherwise  might  be  a 
perfect  spring  day.  She  revolves  the 
matter  in  her  mind.  Something  has  got 
to  be  done. 

The  next  morning  a  flurry  is  created 
in  the  Briggs'  household  by  the  discovery 
that  Bobby  is  no  longer  there.  No  one 
has  seen  him  go  out.  What  could  have 
happened?  The  nurse  blames  the  valet, 
the  valet  blames  the  doctor,  the  doctor 
blames   the   nurse.     One   of   the   three  will 


TECHNIQUE  OF  THE 
PHOTOPLAY 

By  Epes  Winthrop  Sargent 

A  book  replete  with  practical  pointers  on 
the  preparation  of  stories  for  the  screen, 
answering  the  hundred  and  one  questions 
which  immediately  present  themselves 
when  the  first  script  Is  attempted.  A  tested 
handbook  for  the  constant  writer  of  pic- 
ture plots.  "Straight-from-the-shoulder" 
information  from  an  author  with  a  wealth 
of  real   "dollars-and-cents"   experience. 

By  Mail,  Postpaid,  Three  Dollar* 

Published    and   For    Sale   by 

THE  MOVING  PICTURE  WORLD 

516   Fifth    Ave.,   N.   Y. 

Schiller  Building.  Chicago. 

Wright  &  Callender  BIdg.,  L.o»  Angelea. 


have  to  face  Barron  Briggs  and  brave  his 
wrath. 

About  this  time  Bobby  is  interviewing 
Mr.  "Spike"  Brogan  in  his  gymnasium  on 
West  38th  street.  "Spike"  is  playing  with 
a  16-pound  medicine  ball  when  Bobby 
enters.     Glad   surprise   lights   up   his   face. 

"Hello,    Bobby    old    top — catch!" 

With  that  he  throws  the  medicine  ball 
in  the  general  direction  of  his  visitor. 
There  was  a  time  when  Bobby  could  have 
caught  it.  If  the  ball  should  hit  Bobby 
now,  he  knows  he  would  die  in  his  tracks. 
He  sidesteps  with  considerable  agility  for 
a  sick  man.     "Spike"  laughs. 

"Where's  your  pep?" 

"That's  just  the  trouble,"  Bobby  blurts 
out,  "I  haven't  got  any — I'm  soft.  I 
couldn't  run  100  yards  in  ten  minutes  now, 
I'd  have  difficulty  making  right  end  on  the 
Kindergarten  team.  'Spike,'  I'm  up  against 
it,  and  you  have  got  to  help  me  out.  I 
never  can  get  away  from  that  old  gang 
of  hyenas  who  are  telling  the  old  man 
everything  they  can  possibly  think  of  to 
make  me  stay  home  and  take  their  dope. 
I  have  got  to  resort  to  desperate  meas- 
ures." 

"Spike"  looks  him  over  with  a  critical 
eye  and  volunteers  the  information  that 
he  is  just  opening  his  camp  in  the  woods. 
Wouldn't  Bobby  like  to   come  along? 

"Can  you  stand  the  gaff?"  he  queries. 

Bobby  is  game  all  right.  Just  then  a 
wild  yell  and  a  groan  comes  through  a 
door  leading  off  from  Spike's  office.  Bobby 
quails.  "What's  that?"  he  asks.  "Spike" 
opens  the  door.  "We  are  trying  to  reduce 
the  Beef  Trust."  Inside,  two  massage 
artists  have  a  strangle  old  on  a  man  whose 
weight  has  increased  with  the  years. 
Bobby  wonders  if  he  can  stand  the  gaff. 
Tes,  he  can,  and  this  is  the  proposition 
he  puts  up  to  "Spike"  Brogan,  master 
trainer. 

"You  have  got  to  kidnap  me,  'Spike.' 
I  will  go  out  for  a  drive  in  the  car  proper- 
ly attended.  Some  place  down  the  road  I 
will  send  the  valet  for  a  box  of  cough 
drops  and  the  chauffeur  for  cigarettes. 
At  this  moment  you  enter  in  a  flivver, 
grab  me,  and  I'm  off,  no  one  knows  where. 
Are   you   game?" 

Bobby  explains  the  precariousness  of 
his  position,  of  the  necessity  for  such 
drastic  measures. 

"Spike"  scratches  his  head  a  moment 
and  agrees.     The  plot   is  hatched. 

Half  an  hour  after  Bobby  has  departed, 
"Spike"  is  startled  from  his  thoughts  of 
the  kidnapping  by  a  timid  knock  on  the 
door.     He  opens  it,  and  Corinne  enters. 

"Is  this  Mr.  Spi — er — Mr.  Brogan?"  she 
asks.  "Spike"  assures  her  that  it  is,  and 
invites  her  to  have  his  best  office  chair. 
"A  Peacherino,"  he  mentally  decides. 

"I  am  Miss  Norris — ,"  as  though  that 
were  all  sufficient. 

A  moment  of  hesitation,  and  then  to  the 
astounded  "Spike"  she  makes  a  proposi- 
tion equally  as  venturesome  as  the  one 
Bobby  Briggs  has  just  made. 

"I  have  a  reason  for  wishing  to  get  a 
certain  young  man  up  into  the  woods 
where  no  one  can  find  him.  He  must  be 
kept  there  until  I  can  work  my  plan.  I 
thought  of  you,  because  he  needs  the 
kind  of  training  you  can  give  him,  so, 
besides  helping  myself  and  someone  very 
dear  to  me,  I  will  be  helping  him." 
~ '"What  do  you  want  me  to  do,"  asks 
"Spike."  He  can  scarcely  believe  his  ears 
when  she  replies: 

"Kidnap  him!" 

"What's  the  matter  with  everybody  to- 
day? Has  the  kidnapping  bug  bitten 
everyone  in  New  York?"  If  this  keeps 
up  he  will  have  a  regular  line  of  business 
first  thing  he  knows.  "Spike"  shakes  his 
head,  tells  her  she  can  get  a  first-class 
thug  to  do  that  cheap,  that  for  the  present 
he  will  stick  to  training.  She  begs  and 
pleads  to  no  avail.  Her  plan  has  fallen 
through?  As  she  rises  to  go,  she  mur- 
murs, "It  would  do  Mr.  Briggs  so  much 
good,  too." 

(Continued    next    week.) 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1359 


#&C^^  CXS>^ 


5r<iSKS3?*<SOO  & 


Music  for  the  Picture 


Conducted  by  GEORGE  W.  BEYNON 


The  Golden  Chain  of  Music  Service 

Binds  Producer,  Exhibitor  and  Patron 


NEVER  before  in  the  short  history 
of  the  film  industry  has  music 
played  so  important  a  role.  Some- 
what relegated  to  the  background,  while 
photography,  plot  and  action  were  be- 
ing perfected,  music  now  holds  the  at- 
tention of  producer,  exhibitor  and 
patron. 

The  producer  realizes  that  music 
service  is  as  essentially  a  selling  argu- 
ment as  publicity.  He  knows  that  the 
exhibitor  not  only  wants  it  but  demands 
it.  Experience  has  taught  the  showman 
that  the  sounds  which  emanate  from  the 
front  of  his  house,  when  properly  at- 
tuned to  the  silent  drama,  bring  a  larger 
return  to  his  cash  coffers.  When*  he 
pleases  his  patrons,  due  credit  is  given 
to  the  producer,  and  thus  in  chains  of 
service  are  all  three  linked  together. 

Herman  Heller,  musical  director  of 
the  California  Theatre,  San  Francisco, 
is  now  giving  "Sunday  morning  Sym- 
phony concerts,"  which  are  started  be- 
fore the  regular  "show."  These  are 
given  at  the  usual  theatre  rates  and  in- 
clude the  standard  performance  at  the 
same  price.  The  orchestra  comprises 
sixty-five  members  of  fine  calibre  and 
the  music  offered,  though  not  strictly 
symphonic,  is  of  great  merit.  Such  pop- 
ular classics  as  "Masaniello  Overture," 
Auber ;  "Gitanella  Suite,"  Lacome  ;  "Pre- 
lude," Rachmaninoff;  and  "Southern 
Rhapsody,"  Hosmer,  are  rendered  for 
the  benefit  of  the  music-loving  patrons. 

The  Tivoli  Theatre  immediately  en- 
larged its  orchestra  and  now  has  one  of 
the  finest  in  the  country.  The  Garrick 
of  Minneapolis,  The  Circle  in  Cincin- 
nati, the  Stanley  in  Philadelphia,  are 
names  that  stand  high  in  musical 
esteem.  Then  we  have  the  five  big 
theatres  in  New  York  where  a  special 
staff  of  musical  experts  prepare  the  ac- 
companiment  to  the   pictures. 

Millions  of  dollars  are  invested  in 
musicians  and  musical  instruments  for 
the  purpose  of  properly  portraying  the 
picture,  and  the  end  is  not  yet.  In  fact, 
it  is  only  the  beginning.  It  is  pioneer 
work.  It  is  the  first  step  in  a  broader 
musical  education  for  the  masses.  It 
knits  closer  the  allied  arts  of  drama  and 
music.  It  enriches  picture  values  and 
delights  the  ear  without  detracting 
from  the  pleasures  of  the  eye. 

Our  columns  have  been  devoted  to  the 
interests  of  the  exhibitor  and  his  music, 
not  superficially  but  conscientiously. 
We  try  to  point  the  way  to  higher 
standards,  call  for  closer  attention  to 
detail  and  elimination  of  all  those  clap- 
trap effects  so  irritating  to  the  fastidious 
auditors.  From  our  years  of  practical 
experience  and  experiment,  we  have 
given  freely  the  help  requested  by  those 
confronted    with    knotty    musical    prob- 


lems. And  now,  more  than  ever,  when 
competition  becomes  keener,  we  extend 
the  right  hand  of  fellowship,  deeply  in- 
scribed with  the  motto  "At  Your 
Service." 


For     More     Efficiency     and     Service. 

How  do  you  like  our  new  way  of  print- 
ing- the  cue  sheets?  The  form  has  been 
changed  very  little  except  in  regard  to 
position,  and  our  motive  for  making  the 
change  Is  well-founded.  Some  of  the 
musicians  justly  complained  of  the  "break 
over"  to  the  next  column  or  page,  claim- 
ing that  the  cue  sheets  were  "Too  drawn 
out." 

We  have  put  them  in  more  concise  form 
without  sacrificing  their  effectiveness.  By 
clipping  horizontally,  the  leader  may  ob- 
tain any  cue  sheet  required  without 
destroying  others;  by  further  cutting  in 
a  perpendicular  fashion  along  the  line  of 
time  duration,  he  obtains  a  pocket  edition 
of  cues   only,   for  his  use  while   playing. 

If  you  like  the  innovation,  tell  us  about 
it.  If  you  can  improve  upon  it,  let  us 
have  your  suggestion. 


"Pirates     of    Penzance"    at    the    Strand. 

During  the  week  of  Febuary  9th,  the 
Strand  offered  Geraldine  Farrar  in  the 
Goldwyn  feature,  "Shadows."  As  usual, 
the  program  opened  with  an  overture, 
"Selection  from  La  Boheme."  Reiser  con- 
ducted and  the  orchestra  managed  to  fin- 
ish the  number  together.  It  was  the  first 
show  of  the  evening  and  the  "house  was 
light,"   so  it  really  didn't  matter. 

The  Topical  Review  was  carried  through 
with  the  same  break-neck  speed  that 
usually  pertains  when  the  Strand  orches- 
tra attempts  to  play  marches.  Synchrony 
depends  upon  a  well-defined  and  prear- 
ranged tempo,  so  naturally  the  former  was 
conspicuous  by  its  absence. 

The  duet  from  Act  II.  of  "The  Pirates 
of  Penzance,"  by  Sullivan,  was  well  staged 
and  costumed.  The  tenor,  Mr.  Bold,  has 
a  fine  voice,  capable  of  better  roles.  The 
singers  were  well  received  and  the  in- 
novation seemed  to  please  the  patrons. 
That  is  the  real  test.  No  matter  how 
mediocre  the  critic  may  think  the  artist, 
if  he  appeals  to  the  people,  he  is  the  right 
man   in   the  right  place. 

The  music  for  the  feature  started  out 
In  eloquent  fashion  and  bespoke  a  fine 
setting.  It  was  a  good  setting,  but  there 
was  not  enough  of  it  and  too  much  organ. 
The  swiftly  passing  of  flashbacks  to  and 
fro  made  part  of  the  picture  difficult  to 
set,  and  the  organ  was  the  logical  solu- 
tion of  the  situation,  but  with  such  a 
magnificent  orchestra  available,  people 
thought  they  were  being  cheated  by  too 
much  organ. 

Joseph  Martel,  a  baritone,  sang  "The 
Kerry  Dances,"  by  Molloy,  and  the  latest 
marching  song  hit,  "Madelon."  He  sang 
both  well,  and  his  French  is  above  criti- 
cism. His  enunciation  was  clear,  produc- 
tion pleasing,  and  he  entered  into  the 
spirit  of  his  songs  with  true  enthusiasm 
which  endeared  him  to  his  auditors. 

The  comedy  and  the  organ  solo  closed 
the  bill. 


Hugo    Riesenfeld    Writes    Musical    Suite. 

Hugo  Riesenfeld,  managing  director  of 
the  Rialto-Rivoli  theatres,  inspired  by 
experience,  is  writing  a  suite  entitled 
"Film   Salesman's   Routine." 

It  opens  with  "the  Approach,"  inter- 
preted by  the  piping  of  the  flute  and  fairy 
touches  on  the  strings  floating  softly  yet 
clearly  over  a  background  of  distant 
rumbling  on  the  drums  which  betokens  the 
rising  wind  of  "bunk."  This  motif  rap- 
idly develops  into  a  storm  of  staccato  with 
bells,  kettle  drums  and  certainly  all  the 
brasses.  Then  there  is  a  cadence  in  which 
the  "bunk"  motif  fades  out,  rapidly  dis- 
appearing into  a  rest  of  a  full  measure 
which  precedes  the  "bluff"  motif  as  a  lull 
precedes  a  storm. 

The  "bluff"  breaks  with  rare  violence, 
a  shrieking  of  whistles;  swift,  menacing 
rolling  of  the  drums;  piercing  notes  from 
the  strings;  a  perfect  frenzy  of  trom- 
bones. The  "bluff"  phase  swiftly  passes 
and  after  a  pause  the  dolorous  "Suppli- 
'cation"  motif  rendered  in  violin  solo, 
weepful  and  pleading  is  heard. 

There  are  a  number  of  closing  measures 
under  consideration:  One,  the  exaltation 
which  betokens  "contracts  signed,"  done 
with  picolo  and  violin,  or  the  "cancella- 
tion exit,"  rendered  on  the  tuba,  the  low- 
est   of    all    instruments. 


Organist    Offered    Services    to    Nation. 

Warren  Yates,  the  diminutive  organist 
of  the  Regent  Theatre  in  Paterson,  called 
on  us  the  other  day  to  tell  us  that  he  had 
just  returned  from  the  trenches,  "Some- 
where in  America."  Warren  is  a  likable 
little  cuss  and  inquired  for  "new  music." 
There  being  no  such  "animile,"  his  ques- 
tion was  soon  answered  and  we  probed 
for  facts   regarding  his  military   career. 

Our  efforts  were  well  rewarded,  for  we 
learned  of  a  deep  laid  plot  against  the  life 
of  the  German  army.  This  plan  to  kill  off 
the  Hun  was  only  frustrated  by  the  pre- 
mature peace  proposals,  and,  like  many 
other  embryo  heroes,  he  was  cheated  out 
of   much  glory   by   the   armistice. 

Warren  had  gathered  together  an  army 
of  big  strapping  fellows  like  himself,  5 
feet  3  inches,  in  their  respective  stock- 
inged feet,  and  it  was  his  intention  to  ob- 
tain permission  to  lead  them  "over  the  top" 
after  the  Germans  had  eaten  well.  If 
properly  timed,  he  assured  us,  the  attack 
could  not  fail,  for  the  enemy  would  laugh 
himself  to  death  at  their  first  appearance. 
We  agree  with  him.  Such  bravery  should 
merit    the    reward    of   leather    medals. 


Two  Witmark  Comedy  Songs  Presented. 

M.  Witmark  &  Sons  have  just  issued  a 
couple  of  real  comedy  songs.  The  first 
of  these  lively  successes  is  "Up  in  Ma- 
bel's Room,"  written  by  Alex  Gerber  and 
Abner  Silver.  This  song  has  nothing  to 
do  with  a  play  of  the  same  name  re- 
cently produced,  but  was  inspired  by  the 
funny  possibilities  that  the  title  sug- 
gested. The  verses  are  crowded  with 
funny  lines,  and  the  tune  is  catchy  and 
full  of  "Pep." 

The  other  comedy  number  is  one  of 
Harry  De  Costa's  best  things.  It  is  called 
"I've  Got  the  Shimmee  Blues,"  and  is 
founded  on  the  edict  that  has  banned  that 
particular  dance.  There  is  plenty  of 
lugubrious  comedy  in  this  little  song. 


1360  THE    MOVING    PICTURE    WORLD  March  8,  1919 

MUSIC    CUE    SHEETS    FOR    THE     CURRENT   FILMS    OF   THE   WEEK 

Released   by  Goldwyn-Five  Reels.  "Bondage  of  Barbara,  The." 

THEME— Visions— Moderato-Buse  Prepared    by    M.    Winkler. 

1.   AT   SCREENING .  x    min  THP,rP 

I  D    ShSg™0T™c™IiE ::-\       •       ^•Sec:.\-:::::;:;TfcetIfproduce  effect  of  roo.fr) 

34:  S:  Se^eVton^mberco: :::::: ::::::::  rn.45.sec: Lanvt0ottlSoMusette-A1Iesro  SJL. 

5.  T.   I  WONDER  HOW  MANY  TIMES 45   sec ConUnue   ol        

!■   T    WHERE   THeTdlHnb I    ^ "^"I.'EKX  ??■ Moderate    Czerwonky 

8   £    o  o  ow     innv     m  2    min Continue  to  action 

10    D    INTFRinBnFPnnr    n'XAu *  min'  4d  SeC Dramatic    Recitative Levy 

ll'  T    YOU  VE   JUST   goS     J  mln-  45  S6C Sidewalks   of  New  York 

i'  „  JUbl    OrOl    TIME 3  mm Sinister   Theme  Velv 

12.  T.   AFTER  THE  DEPARTURE 4  min  THFMF  ™G X  61> 

13.  T.   WORKING   PRETTY   LATE .  lo'sec Continue  nn 

I^held'for^^^ —  *- 

«?■  "rr^n?SntthtehSisgthatte ,2  min- »  -:::::::::::Kdyue.pp-. Modern cadman 

is:  ?:  tNv^h^r^Tt^10^  H0Ugh 

19.   T.   MEETING  THE  MORNING  TRAIN 2  min.   30  sec Dne   Fleeting  Hour  Andante  Lee 

f-  P"  ^^  A**IVES  IN  AUTOMOBILE 1    min Dramatic    Suspense! . . .  .    .      .        .  . . .  \ . . .  \  .  Winkler 

99    4'   \    S .   T^T^'irVo^rm 2  min-  *5  sec Pizzicato   Misterioso    Minot 

22.   T.   A   LONG   LONG   NIGHT 2  min.  30  sec THEME. 

l\'  Z'  ^t]^AV?tZJAL'1j  AND  A 2  min-   15  sec...,../ Misterioso  Dramatico Borch 

25    T    It    THF    OFFICF \    min'^ Andante    Dramatico    No.  62    Borch 

it>.    i.  ai     ihh    Oi<i<lCJii 1  min.   45  sec Hurry   No.    26 Minot 

26.   D.   AFTER   THE    FIGHT !    min THEME  

„   ,  "Enchanted   Barn,   The." 

Released   by   Greater  Vitagraph— Five  Reels.  Prepared  by  S    M    Berg 

THEME — Birds    and    Butterflies — Intermezzo — Vely 

1.  AT  SCREENING 3  min.   15  sec THEME. 

2.  T.  J.   L.   BARNARD 3  min.  15  sec Capricious   Annette Moderato    Borch 

3.  T.   SHIRLEY  DISCOVERS  THAT 3  min.  15  sec Babillage     Allegretto    Castillo 

4.  T.   IT  MIGHT  BE  A  BARN 4  min.   15  sec ...Savannah     One-Step    Rosey 

5.  T.   I  AM  SIDNEY  GRAHAM 2  min.  30  sec THEME. 

6.  T.  DAD,  I  HAVE  A  CHANCE 3  min.  30  sec May    Dreams. Moderato    Borch 

7.  D.   WHEN  SHIRLEY  SEES  SIDNEY 3    min THEME 

8.  T.   WHAT  MAKES  YOU  SO  SAD 3    min Kathleen    Valse  lento Berg 

9.  T.   YOUNG  GRAHAM  TOOK  A 2  min.  45  sec Bleeding    Hearts Andante     Lew 

10.  T.   DON'T   CLOSE   THAT   DEAD. 2  min.  15  sec Dramatic  Tension   No.   9 Andino 

11.  T.   YOUR  SON  IS  MY  LANDLORD 1  min.   45  sec THEME. 

12.  T.   THE  FIRST  VACATION 3  min.  15  sec Impish     Elves Intermezzo     Borch 

13.  D.   WHEN  SIDNEY'S  FATHER 4  min.  30  sec A    La    Mode One-Step    Rosey 

14.  T.   I  GUESS   YOU'LL  SEE 2  min.   30  sec THEME. 

15.  T.   SHE'S  A  CHARMING  GIRL 3    min Graciousness    Intermezzo    Smith 

16.  T.   HAVE    THAT   REPORT 3  min.   30  sec Perpetual     Motion Agitato   Borch 

17.  D.   WHEN   MAN   PICKS  UP  NOTE 2  min.  30  sec .Hurry    No.    33 Minot 

18.  D.   WHEN  SIDNEY  PHONES 2    min Furioso    No.     60 Shepherd 

19.  T.  WE    DID    A    LITTLE 3    min Agitato    No.    69 Agitato   Minot 

20.  D.   WHEN    SHIRLEY    OPENS 2    min THEME. 

"Trick  of  Fate,  A." 

Released   by   Exhibitors   Mutual — Five    Reels.  Prepared    by    J.    O'Sullivan. 

THEME — Simple   Aveu — Moderato — Thpme. 

1.  AT  SCREENING 1  min.   45  sec Carry    Me    Back    to    Old 

Virginia    (Southern    Air); 

2.  D.   CHILDREN  DANCING    3    min Over  the  Waves Old  Time  Waltz.  .Rosas 

3.  T.   I'VE  RECEIVED  A  WONDERFUL , 1  min.  45  sec THEME. 

4.  T.  WEARING  OF  THE  HUMDRUM 1    min Jota   (Spanish  Dance)..  .Vivace     Granados 

5.  D.  ANNA    SINGING 1    min . , La  Sorella Borel-Clere 

6.  D.  ANNA    IN    DRESSING    ROOM 1  min.  30  sec Appassionato    (Romeo  &    Juliet)    Tschaikowsky 

7.  T.   PIERRE    LA    ROUGE 2  min.  15  sec Sinister    Theme Andante   Vely 

8.  T.   THE   SHADOW  OF  DEATH 2  min.   45   sec Erotik     Lento     Grieg 

9.  D.   CLOSE-UP   MARY   AT   GATE 1  min.  15  sec THEME. 

10.  T.  IN  NEW  YORK  FORTUNE 2    min La  Sorella Borel-Clere 

11.  T.   IN  THE  SAME  CITY 30  sec Organ   solo    (Pathetic   lento). 

12.  D.  WENTWORTH  AND  ZURA  ENTER 30  sec Organ    solo    (Valse    lento). 

13.  D.   PIERRE  IN  "BLACK  RAT"  CAFE 1    min Sinister  Theme    Andante   Vely 

14.  T.   IN  THE   WILDS   OF  SOUTH 1  min.  45  sec Recuerado  de  Alzaga Bachman-Arnel 

15.  D.   MARY   IN   PARK 1  min.   15  sec Old   Folks  At  Home    (play    pp). 

16.  D.   ZURA   AND    GARSON   IN   ROOM 2  min.  15  sec Summer   Allegro Chaminade 

17.  D.   MARY  IN  FRONT   OF 2    min.    45    sec THEME. 

18.  T.   PUTTING    IT    OVER 2  min.  15  sec Da    Sorella    Borel-Clere 

19.  D.  ZURA  AND  WENTWORTH  IN 2  min.  15  sec Appassionato   (Romeo  &   Juliet)    Tschaikowsky 

20.  T.   DREAMS   OF   TRIUMPH 1    min Misterioso    No.    29 Andino 

21.  T.   ONLY  THE  PASSING  OF  ONE 30  sec Claire  de  Lune Andante   Thome 

22.  D.   MARY  AND   GARSON  ENTER 30  sec Last  Dream  of  the  Vir- 

gin      Andante   Massenet 

23.  T.   AFTER   WEEKS   OF  UNAVAILING 1  min.  45  sec Poupee    Valsante    Valse Poldini 

24.  D:  WHEN  MARY  LEE  READS 2  min.  30  sec THEME. 

25.  D.   DARK  SCENE    t 45  sec Misterioso   Dramatico   No.  22 Borch 

26.  T.   WHAT  ARE  YOU  TRYING  TO  DO 1  min.  15  sec The   Flatterer    Moderato Chaminade 

27.  D.   MARY    AT    TELEPHONE 1  min.  45  sec Agitato    No.    1 Agitato    Langey 

28.  T.  THE    FOLLOWING    AFTERNOON 2  min.  30  sec Chant  du  Voyageur Andantino   Paderewski 

29.  T.  A  NEW   COMPLICATION 1  min.  30  sec Prelude    "Manfred" Lento     Reinecke 

30.  T.   THE  INEXORABLE  MARCH 2  min.  15  sec Humoresque   Dvorak 

31.  O.   CLOSE-UP  MARY  AND  RICHARD 45  sec THEME. 

32.  T.   I    ARREST   YOU 3  min.  45  sec Dramatic  Tension  No.  36 Andino 

33.  T.   IN  A   SECLUDED 2  min.   15  sec Souvenir Drdla 

34.  D.   WHEN  MARY  LOOKS  AT 1  min.  30  sec Dramatic  Tension  No.  44Agitato     Borch 

35.  T.   I  WANT  TO  TELL  HER  ABOUT 3  min.  15  sec Valse  Triste   Sibelius 

36.  T.   IN    PARIS    1    min ■ Sinister  Theme    Vely 

37.  D.   MEN    PLAYING   VIOLIN 1  min.   15  sec La   Sorella    (violin   solo) Borel-Clere 

38.  D.   CLOSE-UP   PIERRE 1    min Prelude    Rachmaninoff 

39.  r>       LOSE-UP  PIERRE  AND  MARY 2    min Stop  La  Sorella,  continue  Prelude  F. 

40.  T.  A  LOAF  OF  BREAD 1  min THEME. 


Maich  8,  1919 


THE    MOVING    PICTURE    WORLD 


1361 


The    War   in    Song-. 

BEGINNING  about  twenty-five  years 
from  now,  magazines  and  "special 
feature"  newspaper  articles  will  be 
published  on  the  songs  of  the  Yankee 
soldiers  in  the  great  war.  This  is  a  safe 
prediction,  since  its  was  about  that  length 
of  time  after  the  civil  war  that  writers 
began  to  treat  of  a  similar  subject;  and 
many  an  article,  and  even  book,  has  been 
written  on  the  songs  of  that  war. 

The  songs  of  the  old  war  differed  from 
those  of  the  present  one  in  that  they 
reflected  more  different  shades  of  feeling. 
Our  war  has  been  so  short  that  there  was 
not  room  for  much  more  than  one  state 
of  mind;  the  state  of  mind  that  is  repre- 
sented in  "Over  There."  "Over  There"  was 
just  as  singable  up  to  the  very  day  of  the 
armistice  as  it  was  when  the  soldiers 
began  to  cross  the  Atlantic.  But  the  his- 
tory of  the  four  years  of  the  civil  war, 
with  its  hopes,  disappointments,  and  re- 
newed determination,  can  be  traced  in  the 
varying  themes  of  its  songs.  In  the  first 
year  of  the  civil  war  such  a  song  as 
■"Tramp,  Tramp,  Tramp  the  Boys  Are 
Marching,"  could  not  have  been  written; 
it  needed  the  great  losses  of  the  North 
to  bring  it  out. 

"Over  There"  was  surely  the  great  song 
of  this  war,  as  "John  Brown's  Body"  was 
■of  the  other.  George  M.  Cohan  is  entitled, 
not  for  the  first  time,  to  the  credit  of 
having  his  hand  on  the  people's  pulse,  of 
being  a  real  interpreter  of  their  moods. 
"The  Yanks  are  coming,  the  Yanks  are 
coming,  and  we  won't  come  home  till  it's 
over,  over  there,"  and  the  gay  but  threat- 
ening melody  epitomized  the  whole  strug- 
gle from  the  American  viewpoint.  Later 
■Cohan  struck  another  chord,  "When  You 
Come  Back,  and  You  Will  Come  Back, 
There's  a  Whole  World  Waiting  for  You," 
but  here  he  only  touched  a  phase.  In  the 
earlier  song  he  struck  the  national  note, 
as  George  F.  Root  struck  it  in  the  old 
war  with  his  "Rally  Round  the  Flag." 
Root,  too,  had  his  song  of  a  single  phase, 
"We  are  Coming,  Father  Abraham,  Three 
Hundred  Thousand  More."  We  may  call 
Cohan  the  Root  of  this  war.. 

Next  to  Cohan  must  be  placed  Irving 
Berlin,  with  his  "I  Hate  to  Get  Up," 
though  he  wrote  others.  The  two  catch- 
iest lines,  those  which  paraphrase  the 
bugle  call,  were  not  original,  having  been 
used  in  the  army  long  before  he  entered 
it;  but  it  was  he  who  made  a  song  around 
them,  a  song  that  was  sung  all  over  the 
country  by  soldiers  and  civilians,  sung  in 
France,  too.  Ivor  Novello's  "Keep  the 
Home  Fires  Burning"  was  written  before 
the  war,  but  is  entitled  to  rank  as  a  war 
song  because  it  was  adapted  to  the  pur- 
pose; and  the  same  may  be  said  of  Zo. 
Elliott's  "There's  a  Long,  Long  Trail," 
which  the  soldiers  across  the  water  sang 
on  their  marches. 

"Good-Bye,  Broadway;  Hello,  France!" 
was  first  in  the  field,  went  well  while  it 
lasted,  but  was  too  commonplace  to  hold 
out.  As  popular  a  song  as  any  was  "Joan 
of  Arc,"  which  had  two  singular  points 
about  it.  The  author,  Alfred  Bryan,  was 
also  the  author  of  "I  Didn't  Raise  My  Boy 
to  Be  a  Soldier,"  which  was  in  great  favor 
among  the  pro-Germans  and  pacifists  be- 
fore we  went  into  the  war.  When  we  did, 
it  dropped  out  of  sight  instantly,  and 
Bryan  as  Quickly  changed  his  sentiments 
and  caught  up  with  "Joan  of  Arc,"  which 
is  as  militaristic  a  song  as  could  be  writ- 
ten. It  is  irritatingly  commonplace  in 
words,  but  the  music  by  Jack  Wells  is 
inspiring,  and  a  French  translation  has 
been  made  of  it,  which  is  a  real  poem, 
whereas  Bryan's  English  words  are  bathos, 
made  all  the  worse  by  such  absurd  mis- 
takes   as    placing    Normandy    among    the 


victims  of  the  German  invader.  In  place 
of  that  blunder  the  French  translator  used 
words  which  in  English  would  read,  "The 
bells  of  Rheims  they  sound  in  pain,"  thus 
changing  a  turnip  into  a  rose. 

"Pack  Up  Your  Troubles  in  Your  Old 
Kit  Bag"  was  as  popular  among  the  sol- 
diers as  any  song.  At  home  we  sang 
more  sentimental  songs,  such  as  "Your 
Boy  and  My  Boy,"  "Hello,  Central,  Give  Me 
No  Man's  Land,"  "Bring  Back  My  Daddie 
to  Me,"  "America,  Here's  My  Boy!"  and 
joined  -  the  soldiers  in  Geoffrey 
O'Hara's  "K-K-K-Katy,"  which,  written 
by  an  army  man,  has  real  soldier  humor. 
It  ranks  with  "The  Captain  with  His 
Whiskers  Stole  a  Sly  Glance  at  Me,"  the 
comic  soldier-song  of  the  old  war.  In  fact, 
the  presence  of  so  many  merely  senti- 
mental and  worthless  songs  is  a  fact 
growing  out  of  the  shortness  of  this  war; 
they  could  be  duplicated  in  the  earlier  war. 
It  was  not  until  that  struggle  had  grown 
deadly  that  we  came  to  such  desperately 
earnest  songs  as  "Rally  'Round  the  Flag." 
Yet  the  early  days  of  that  war  gave  us, 
on  the  Confederate  side  at  least,  such  a 
splendid  thing  as  Randall's  "My  Mary- 
land!" and  such  a  rousing  battle-song  as 
"The  Bonnie  Blue  Flag."  There  has  been 
nothing  to  approach  them  in  the  war  just 
ended.  As  for  the  soldiers,  they  obstinate- 
ly refused  to  sing  martial  songs  set  down 
for  them,  just  as  they  have  in  this  war; 
and  where  our  soldiers  sang  "The  Long, 
Long  Trail,"  written  before  the  war,  so 
the  soldiers  of  the  civil  war  sang  "The 
Years  Creep  Slowly  By,  Lorena,"  written 
before  that  conflict. 

The  two  wars  were  linked  in  a  noble 
fashion  in  one  song.  John  Hay's  fine  poem, 
"When  the  Boys  Come  Home,"  written  in 
civil  war  days,  was  set  to  fine  music  by 
Oley  Speaks  in  1917,  and  became  the 
noblest  musical  expression  that  the  A.  E. 
F.   ever  found. — New   York   Times. 


A   Quiet    Day   for   the    Musical    Editor. 

The  reason  for  this  happy  smile, 

Is  that  the  'phone  rings  all  the  while — 

And  breaking  up  his  perfect  ease 

Come   earnest   questions  such  as  these: 

"How  old   is  Nellie  Melba  now?" 

"Did  James  and  Patti  ever  row?" 

"Who  wrote  the  'Battered  Bride,'  I  pray?" 

"How  much  must  a  contralto  weigh?" 

"In  what  key  is  the  'A  Flat  March'?" 

"Should  singers  eat  more  fat  than  starch?" 

"Do   concerts   pay    in    Arostok?" 

"What  was  the  middle  name  of  Gluck?" 

"I  beg,   when  did  Debussy  die?" 

"Should  pianists  say  'technique,'  and  why?" 

"What  was  the  first  tune  ever  heard?" 

"How  can  I  tell  a   major  third?" 

"Don't    you    admire    Richard    Strauss?" 

"They  tell  me  Chopin  was  a  souse." 

"Are  tunics  worn  at  concerts  much?" 

"What  pianist  has  the  sweetest  touch?" 

"Does  Bori  own  a  private  yacht?" 

"Amato's  coming,  is  he  not?" 

"The  cello's  like  the  human  voice?" 

"Of  operas,  what's  your  private  choice?" 

"Caruso   must   have   millions   now." 

"I  don't  like  Paderewski's   bow." 

"Godowsky's  in  an  awful  fix." 

"Who  sang  'II  Re'   in  '96?" 

"How  can  I  get  to  concerts  free?" 

"I  guess  you  don't  remember  me." 

"The  moths  are  in  the  piano  case." 

"Is   Bonci   Tenor  or  a  Bass?" 

"How  do  you  spell  Rachmaninoff?" 

"Is  hot  milk   good  for  quinsy  cough?" 

"How  much  do  fiddles  bring  today?" 

"Does  Zimbalist  wear  a  toupee?" 

"Gabrilowitsch   for   me,   you  bet." 

"Is  Mozart  writing  operas  yet?" 

"What  gives  Amfortas  those  queer  pains?" 

"Please  make  my  sub  three  dollars  net 

"Because  Pa  plays  the  clarinet." 


Leaders'    Service    Bureau. 

Questions   Answered — Suggestions 

Offered. 

Q  WHERE  can  I  obtain  instruction 
.  in  playing  the  flute  in  the  vicinity 
of  New  York? 
A.  An  excellent  teacher  for  either  the 
flute  or  piccolo,  we  are  informed,  is  Mr. 
George  Barrere,  316  West  Ninety-seventh 
street,  New  York  City.  Several  of  the 
music  schools,  which  you  will  find  listed 
in  the  telephone  directory,  also  have  able 
instructors  on  the  instruments  mentioned. 

*  «      • 

Q.  What  is  a  "Jazz  Band"?  Could  I  play 
"Jazz"  music  in  our  small  orchestra  for 
the  comedy? 

A.  An  orchestra  consisting  of  a  piano, 
violin  or  clarinet,  cornet,  trombone  or 
saxaphone  and  drums  thunders  out  rag- 
time music,  and  is  known  as  a  "Jazz 
Band."  This  music  is  bad  enough  any- 
where, but  has  no  place  in  a  picture  house, 
and  would  only  drive  the  patrons  away. 
Do  not  attempt   it. 

*  »     * 

Q.  Under  the  American  copyright  law, 
I  am  told,  a  person  from  a  foreign  coun- 
try must  have  the  plates  made  in  America 
to  secure  an  American  copyright.  How 
about  England? 

A.  There  is  no  law  in  Great  Britain  re- 
quiring the  plates  of  a  composition  to  be 
made  in  England  in  order  to  secure  a 
copyright  in  that  country. 

*  •     * 

Q.  In  our  town  we  can  get  only  non- 
union musicians.  They  leave  at  any  whim, 
and  we  never  know  whether  one  or  five 
of  them  will  be  in  the  theatre  from  day 
to  day.  The  theatre  owner  talks  of  put- 
ting in  an  orchestral  organ.  Can  you  tell 
me    something    about    these    instruments? 

A.  It  would  seem  that  such  an  organ 
would  be  exactly  what  you  need.  An 
orchestral  organ  has  all  the  trap  attach- 
ments, and  produces  the  effects  of  piano 
and  drums  combined.  There  are  several 
different  makes  of  these  organs.  All  of 
them  have  some  distinctive  merits.  So 
many  questions  have  been  asked  us  con- 
cerning orchestral  organs  that  we  hope 
soon  to  discuss  two  or  three  of  the  best 
editorially.  We  shall  endeavor  to  explain 
the  construction  of  each,  and  you  can 
judge  for  yourself  just  which  one  most 
fully    meets   your   requirements. 


Man  Who  Made  "Silver  Threads"  Famous. 

Doubtless  the  great  mass  of  popular 
songs  have  been  made  so  largely  through 
the  personality  of  one  particular  singer. 
This  fact  is  exemplified  in  "Silver  Threads 
Among  the  Gold."  Richard  Hose,  a  light 
opera  singer,  with  a  beautiful  lyric  tenor 
voice,  sang  this  song  with  an  exquisite 
rendition  and  a  pathos  that  deeply  stirred 
his   auditors. 

Mr.  Hose  was  known  as  "The  silver- 
throated  tenor,"  and  was  so  billed  In 
vaudeville.  But  life  is  not  all  roses  for 
even  the  most  gifted  men,  and  Mr.  Hose 
was  greatly  handicapped  by  a  marked 
hesitancy  in  speech.  Naturally,  this  af- 
fliction did  not  affect  his  art,  for  it  is  a 
well-known  fact  that  this  peculiar 'in- 
firmity does  not  manifest  itself  in  the 
voice   while   singing. 

An  amusing  anecdote  is  related  concern- 
ing Mr.  Hose  in  this  connection.  One  day, 
on  a  Philadelphia  stage,  he  was  taking 
his  final  curtain  call  when  the  drop  waa 
hastily  lowered  and  hit  him  upon  the  back 
of  the  neck.  Subsequently,  he  sued  the 
theatre  for  heavy  damages,  claiming  the 
shock  to  his  nerves  had  left  him  with  an 
impediment  in  speech.  The  "stammer" 
was  undeniably  apparent,  but  nature  and 
not  a  stage-hand  had  wished  it  upon  him. 


Unified 
Uheaire 


THE  WORLD'S  STANDARD  THEATimORGANS 


>ans 


SEEBURG 


CO- 


Quiomaiic  x#^M&>i 


1362 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


2. 
3. 
4. 
5. 
6. 


9. 
10. 
11. 
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21. 
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30  sec. 
30  sec. 


30  sec. 
15  sec. 
45  sec. 
15  sec. 

15   sec. 


"Mandarin's   Gold 
Released  by  World — Five  Reels. 
THEME— A.   Weird  Oriental— Levy. 
THEME — B.  My  Paradise — Moderate- — Zamecnik. 

1.   AT     SCREENING 2   min. 

T.   IN  OUR  STORY  OF  TODAY 3   min. 

T.   CHINATOWN   A  MYSTERY 1    min 

T.   SEEKING    FUNDS    TO 2    min 

T.  IN  THE  SHOP  OF  AH  FOO 3 

D.   WHEN   SCENE   FADES   TO 2 

7.  D.   WHEN  BETTY  RETURNS  HOME 3 

8.  D.   WHEN  BETTY  ENTERS  SHOP 4 

D.-  WHEN  MANDARIN  SMOKES 2 

T.   AT  MRS.  STONE'S  THE  NEXT 2 

D.   AT    MANDARIN'S    HOME 2 

D.   WHEN  SCENE  FADES  TO ■ 2 

T.   AS  THE  WEDDING  HOUR 1 

D.   WHEN  SCENE  FADES  TO  BETTY 1 

D.   WHEN  SCENE  FADES  TO 1 

D.   AS  SCENE  FADES  TO  MISSION 

D.   WHEN    TAI    MUN    ENTERS 3 

T.  SOME  HOURS  LATER 2 

19.  T.  MORNING    3 

20.  D.   WHEN  KITTY  ANSWERS 3 

T.   AND   I   THINK  YOU  PUT 3 

T.   A  WOMAN  LIKE  BETTY 3 

T.   THE  HOURS  BRING  SWIFT 2 

T.   MANDARIN  HE    GOT   TAI   MUN 2 

D.   WHEN  BETTY  ENTERS 1 

D.   WHEN  POLICE   RAP 3 

T.   WHEN   THE    PERSON 3 

CHARACTER    Dramatic. 

ATMOSPHERE    Chinatown  and  wealthy 

MECHANICAL  EFFECTS   Phone,   gong-   strikes. 


min. 
min. 
min. 
min. 
min. 

min 

min 

min.  30  sec. 
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min.  45  sec. 
min.  45  sec. 
30  sec. 

min 

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min 

min.  45  sec. 
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min.  45  sec. 
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min 


Prepared  by  S.  M.  Berj 


THEME   A. 

Impish  Elves Borch 

Chinese    Wedding-   Processional    Hosmer 

THEME   B. 

In    a    Pagoda Japanese    Bratton 

A   Fanciful  Vision Adagio    Rubinstein 

THEME   B. 
THEME  A. 

Farewell  to  the  Flowers Hildreth 

THEME   B. 
THEME  A. 

Dramatic    Narrative Pement 

Misterioso    Agitato Smith 

THEME  B. 
THEME  A. 

American    March Piano    only 

Rondo  " Berge 

THEME  A. 

Heavy    Misterioso Levy 

Dramatic    Tension Andino 

In    The    Glade Gruenwald 

Dramatic   Recitative Levy 

Perpetual    Motion Borch 

THEME  A. 

Dramatic  Agitato  No.  38 Minot 

Furioso    Levy 

THEME   B. 

home. 


sec. 


min. 

min.  15 

min 

min.   45  sec. 


Released   by   World — Five   Reels. 

THEME — Mountain   Song — -Andantino — Borch 

1.  AT  SCREENING 3 

2.  T.   RODNEY     ARMTIAGE 2 

3.  D.   WHEN  INDIAN  DRAWS 1 

4.  T.   I'M  SORRY  I  CAN'T 2 

5.  T.   COGS    IN    THE    MACHINE 2  min.   15  sec. 

6.  T. 

7.  T. 

8.  T.   HE  ASKED  ME  TO 3    min. 

9.  D.   WHEN  JOHN  SPEAKS  TO 3  min. 

10.  T.  I  HAVE  JUST  TOLD 2  min. 

11.  T.  IT'S   OUR   ONLY   CHANCE 2    min. 

12. 
13. 


"Rough  Neck,  The." 


THE  BOSS  ABDICATES 3    min 

AS   THE  WEEKS   PASS  THE 2  min.   45  sec. 


15  sec. 

30   sec. 


T.  AFTER  THE  WEDDING 3  min.  15  sec. 


T.   I  WANT  Y  OU  TO  KNOW 1  min 


14.   D.   WHEN   DALE   MEETS. 


45  sec. 
45     sec. 


15.   T.   YOU  BRUTE,   THERE  WAS  SOME 1   min.   45  sec. 


16. 

17. 


D.   WHEN  JOHN  RETURNS  HOME 3 

T.   I  WANT   YOU   TO   CALL 2 


mm. 
min . 


15  sec. 
45  sec. 


18.  T.   IF  ANY   DISCLOSURES 1   min. 

19.  T.   I'LL  GIVE  YOU  THIRTY 2  min. 

20.  T.   THAT    EVENING 3    min 

21.  T.  SORRY   ELLERY    3  min.  15  sec 

22.  T.   WHAT  LIVER  AND  BACON 3  min.  30  sec 

23.  T.  WHY  AREN'T  YOU  THE  MAN 2  min.  30  sec 

24.  T.   WASHING  A  LA  MODE 3  min.  30  sec 

25.  T.  GET  YOUR  THINGS   TOGETHER 2  min.  30  sec 

26.  T.  YOU'VE  GIVEN  ME  UP 2    min 

27.  T.  YOU  CAN  GET  TO  THE  VILLAGE 3  min.   45  sec 

28.  T.  NOW  YOU  HAVE 1  min.  30  sec 

CHARACTER    ". Dramatic. 

ATMOSPHERE    Lumber   camp,   city   life 

MECHANICAL  EFFECTS   Phone   bell,   shots. 


Prepared    by    S.    M.    Berg. 

THEME. 

Babillage     Allegretto    Castillo 

Allegro    Agitato Kief ert 

Birds  and  Butterflies Vely 

THEME. 

A  Dream    Borch 

THEME. 

Dramatic    Narrative Pement 

Agitato    Appassionato Borch 

Dramatic    Agitato    No.     43     Borch 

Dramatic  Recitative Levy 

THEME. 

Bleeding    Hearts Levy 

Allegro     Agitato.. Andino 

THEME. 

Eleanor    Deppen 

Andante     Dramatico Borch 

Dramatic    Finale Smith 

Dramatic    Tension Borch 

THEME. 

Marionette    Arndt 

THEME. 

Sparklets   Miles 

THEME. 

Tulips     Miles 

Dramatic    Tension... Andino 

Furioso Levy 

THEME. 


Prepared    by    Filmusic    Studios. 

Allegretto    Miles 

,  Moderato     Tarenghi 


"Romance  and  Arabella." 

Released    by    Select — Five    Reels.  rr„,ir,0 

1.  AT  SCREENING   4  min.   45  sec 1  unps     . 

2--T-   HARRY  ATTERIDGE 4    min .       .  ...  ...  ..  .  |erem ,ta  .  ^    ?  ^   ^   bars)    .  Gounod 

1  ?:  Jla^de^t^rook.:::::::::::::::::::^  ££  11  S.c ^  ^  vaise  ^^^:^iWormaw 

5.  D.BILL  KNOCKS  AT  DOOR 1  min  .10  sec Lf  Cygne JJH^.^^SEES-. 

6.  T.  AFTER  TWO  WONDERFUL 3  mm.  30  sec L^nafe Allegretto    Eru 

1 S 3=rps '"mi.:::::::::::::    =  " ^^^'E?'::E:r    IS. ■::::::::l:3T 
,5:  £ «82£r'S8SR«-i«»:::::::::::::  SS:    K:::::::::^*-.  «-—— »i-a  ::::::::2aS6 

11.  D.  BILL  INTRODUCING  PETER 3  mm.  30  sec Summ  erNght.  ...  ••— £naa Gounod 

a  £  EKJS'S.SS^Ks::::::::::::::!  SS  ^:::::::::::|r^°<S^  ^  L..     .:«— 
it  £  a3SJSS«JS8,SSSK»::::::::::::. -*A  =::::"'•":«  «*  - 

16    D    BILL  INTERRUPTS  DOCTOR'S 
17.   T.  THE  NIGHT  BEFORE 


,  .  .".  Andante     Chaminade 

;     Sec THEME. 

Dramatic   Andante Andante     Berge 

.       ■       on'olA  The  Dancer  of  Navarre.  Allegretto    Zamecnik 

WEDDINGDAT,  -.4  mm.  30  sec . ,  . . . . . ; . . .  ^Dancer  ft™*^  Rusticana)    Mascagni 

2    min  Andante    Misterioso    No.   15    Lake 

2  min...'.' THEME. 


19.  T.  THEN  THE  WEDDING 

20.  T.   I   WILL   NOT 

21.  D.   BILL  SITS  DOWN  BESIDE 

CHARACTER     

ATMOSPHERE    

MECHANICAL    EFFECTS Phone 

SPECIAL  EFFECTS Silence   for  No.   14. 


Comedy. 
.Neutral. 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1363 


3. 
4. 

5. 

6. 

7. 

8. 

9. 
10. 
11. 


17. 
IS'. 
19. 
20. 
21. 
22. 
23. 
24. 
25. 


L6 


30 


Released    by    Goldwyn — Six    Reels. 

THEME — Adagio  Cantabile — Berge. 

1.  AT  SCREENING 1 

2.  T.   MURIEL  BARNES  IN  THE '3 

T.   THE  VAGUE  DISQUIET 1 

D.   CLOSE-UP  OP  BALLROOM 1 

T.   WHEN  THE  LAST  MOTOR  LOAD 1 

T.   JACK  McGOFF  THE 1 

T.  LET  ME  SEE  THE  PICTURE 2 

T.   IN  THE  HAPPY  MORNING 2 

T.  HELLO,    IS    THIS 2 

T.   STUNNED  AND  NUMBED 

T.   I  AM  ASHAMED  OP  MY 3 

12.  T.   YOU  SAY  YOUR  PARTNER 1 

13.  T.   WELL,  CORA,  WHAT  ARE  YOU 2 

14.  T.   SWIFTLY  THE  VIVID 3 

15.  T.   TEN  O'CLOCK  AT  THE  DANCE 1 

16.  T.  A   HAZARDOUS    GAME 3 

D.  AT  GAMBLING  TABLE 4 

T.   THE  HORROR  OF  RED  HELL 2 

T.  I'VE    STRUCK   IT    RICH 1 

D.   CLOSE-UP  OF  STEAMBOAT 2 

T.  GIVE   ME  THAT  KEY 

D.   FLASHBACK    TO    BEDROOM 2 

T.   THE  DAY  OF  THE 3 

T.   IN  THE  EARLY  AFTERNOON 1 

T.   THE  NIGHT  SHROUDED 2 

26.  D.  JACK  McGOFF  ARRIVES  IN 3 

27.  T.   HELP!    BURGLARS!    POLICE! 2 

28.  T.   WE'VE   GOT   THAT   FKLLOW'S 15 

29.  T.   IN   THE   WEST :  .  1   min     30 

30.  D.   INTERIOR  OF  BARNES 45 

CHARACTER .  Dramatic 

ATMOSPHERE    Neutral 

MECHANICAL  EFFECTS   Steam   wh 


'Shadows. 


Prepared  by  M.  Winkler. 


nun 

min. 

min. 

min 

min. 

min 

min. 

min. 

min. 
min. 

min . 

min. 

min. 

min. 

min. 

min. 

min. 
min. 
min. 

min . 

min. 
min. 
min. 
min. 
min. 
min 


sec. 
sec. 


Alter    bunset    Moderato    Pryor 

Valse  Moderne Rosey 

l>ra  ma  tic  Narrative Pement 

Sleeping    Rose Waltz    Ilorch 

sec Baby's  Sweetheart Allegretto    Cori 

Quietude     Moderato    Gregh 

Sec THEME. 

sec Birds  and   Butterflies.  .  .Intermezzo    Vely 

Dramatic    Tension Levy 

sec Broken   Melody Dramatic    von  Biene 

THEME. 

sec Adieu     Dramatic    Eavarger 

sec Continue   ff. 

sec Dramatic    Suspense One-Step    Winkler 

sec Hunkatin     Eevy 

sec Savannah     Kosey 

■  .  .  Dramatic   Tension  No.    9 Andino 

sec Noisy   Bill    Losey 

sec A   La  Mode One-Step    Rosey 

Dramatic   Recitative Levy 

sec Continue  ft?. 

sec THEME. 

sec Because    you    say    Goodbye     Levy 

sec Cavatine    Bohm 

sec. . .  .- Continue  to  action. 

sec Prelude    Rachmaninoff 

Hurry   No.    33 Minot 

sec Continue    pp. 

sec THEME. 

sec Continue  ff. 


istle,  shot. 


I  a  | 

Released   by   Metro — Five  Reels. 
THEME — Jealous    Moon — Moderato — Zamecnik. 

1.  AT  SCREENING 2 

2.  T.  BALLY  GOOD  SHOT  3 

3.  D.  WHEN  DORIS  RUNS  FROM 2 

4. 
5. 
6. 
7. 


'Shadows    of   Suspicion." 


Prepared    by    S.   M.    Berg. 


min.   45   sec THEME. 

min.  15  sec Impish  Elves   Intermezzo    Borch 

min.   45   sec THEME. 


T.  YOU  DEAR  OLD  SILLY 2  min.   30  sec Babillage    Allegretto     Castillo 

T.  AT  THE  OFFICE  OF  THE  BRITISH 3 

T.   AROUND    THE    FESTIVE 3 


min Heavy  Dr.  Ag.  No.  1 Luz 

min.   45  sec Norma     Waltz    Luz 


T.   THE  BARBARIC  HUN 4  min.  30  sec Furioso 


8.  T.  NOW,  CYRIL,   CAN'T  YOU 2 

9.  T.  YOU    HAVE    YOUR    ORDERS 2 

10.  T.   WHEN  HAMMERSLEY  LEAVES 2 

11.  T.  WHAT  WERE  SIR  JOHN'S 1 

12.  T.  FASTER,  STRYKER,  FASTER 3 

13.  T.   THEY   ARE   AFTER   ME,    DEAR 3 

14.  *R  ON  THE  MORROW 1 

T.  THIS  IS  MORE  OF 2 

T.   GIVE  ME  THE  PAPERS  AND 1 

D.  WHEN  SIR  JOHN  SEES 2 

D.  WHEN  SIR  JOHN  ESCAPES 3 

T.  WE'VE   GOT   HIM,   CHIEF 

T.  AND  TONIGHT  WE  WILL  BLOW 

T.  WITHIN  THE   HOUR 3 


.Levy 


min Tragic   Theme    Vely 

min.   15  sec Dramatic  Tension   No.   9 Andino 

min The  Crafty  Spy Misterioso    Borch 

min.  30  sec Heavy  Desc.  Ag.  No.  2 Luz 

min Galop    No.     7 Minot 

min.   15  sec Hurry    Levy 

min.  30  sec Slimy  Viper    Misterioso    Borch 

min.  30  sSc Perpetual  Motion    Agitato     Borch 

min Dramatic   Tension    Borch 

min.   30  sec Agitato Shepherd 

min.  45  sec Dramatic  Tension    Shepherd 

30  sec Orchestra  Tacet 

45  sec Heavy   Dr.   Desc Set    18     Luz 

min Heavy   Agitato    Luz 


15. 
16. 
17. 
18. 
19. 
20. 
21. 

22.  T.  I  HAVE  HAD  NEWS 2    min Heavy  Andante Luz 

23.  T.  GO  WITH  MISS  MATHER 2  min.   45  sec Hurry    Minot 

24.  D.  WHEN   GERMANS    DRINK 1  min.  15  sec Orchestra  Tacet 

26.  D.     WHEN  DORIS  SCREAMS 1  min.   45  sec Furioso     Kiefert 

26.  T.  ENGLAND  OWES  YOU  A  DEBT 1  min.  30  sec THEME. 

CHARACTER    Dramatic. 

ATMOSPHERE   English. 

MECHANICAL    EFFECTS    Fire,   aeroplane,  battle  effects,    auto,   shots,  china  crash. 

SPECIAL  EFFECTS    Orchestra  tacet  for  No.  19  and    No.   24. 


'Silent    Strength." 


Released  by  Vitagraph — Five  Reels. 

THEME — -Mountain  Song — Andantino — Borch. 

1.  AT  SCREENING 3 

2.  T.  IT   WAS   MORE   CURIOSITY 3 

8.  T.  A  FEW  WEEKS  OF  NEW  YORK 3 

4.  T.  RUTH  MADISON  IN  WHOM 2  min 

5.  T.  WHILE  IN  NEW  YORK 2  min 

6.  T.  I  HAD  AN  IDEA  THAT  YOU 2  min 

7. 
8. 
9. 

10. 
11. 
12. 
13. 
14. 


Prepared  by  S.   M.   Berg. 


min.  30  sec THEME. 

min Shepherd's  Pipe    Allegretto   Grieg 

min Remembrance    Andante  Schumann 

30  sec THEME. 

30  sec Scherzetto   Berge 

30  sec Dramatic   Tension    Andino 

D.  WHEN  DAN  SEES  RUTH 1  min.  45  sec THEME. 

D.  WHEN  LOG   FALLS 1  min.   45  sec Perpetual  Motion Borch 

D.  WHEN   DAN    ENTERS   SHACK 1  min.  30  sec THEME. 

D.  WHEN   RUTH   RECEIVES 2 

T.   FACE  TO  FACE 2 


T.  AND   THEN  HENRY   CROZIER 1 

T.  MISS    RUTH    MADISON 2 

T.   HENRY   CROZIER 4 

15.  T.  THE  PROSPECTUS  AND  REPORTS 3 

16.  D.   WHEN  DAN  SEES   RUTH 3 

17.  D.  WHEN  HENRY  CROZIER 1  min. 

18.  T.  I  HAVE  BEEN  CALLED  TO 2 

19.  T.  THE  FOLLOWING  NIGHT 2 

20.  T.  HENRY,  I'M  SO  GLAD 2 

21.  D.  WHEN    DAN'S    ESCAPE 5 

22.  D.   WHEN  DAN  ENTERS  SHACK 2 

CHARACTER    Dramatic. 

ATMOSPHERE   New  York  and  Western 

MECHANICAL  EFFECTS Water  fall,  phone,  shots 


15  sec Sinister  Theme   Vely 

min.  30  sec Agitato Shepherd 

min.  45  sec Kathleen    Valse     Berg 

min.   15  sec THEME. 

min.  15  sec Adagio    Luz 

min Cradle  Song  Luz 

min Dramatic  Suspense   Dramatic  Winkler 

45  sec Tragic  Theme   Dramatic   Vely 

min.  45  sec Dramatic   Agitato    Minot 

min Dramatic  Narrative Pement 

min.  15  sec Heavy  Misterioso  Levy 

min.  30  sec Hurry   Levy 

min THEME. 


1364 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


Mr  C^CX>>S55  £Xi>*?? 


.&>*&ri$z&i&te&m 


Live   News   from    Everywhere 


IMLJMUX&  ftW  MUMlywi  jaauatiLBSO 


DETROIT'S  FINE  ARTS  CHANGES  OWNERS 

Fifteen  Thousand  Dollars  Will  Be  Expended 
in  Improvements  and  a  New  Organ  Installed 


THE  Fine  Arts  Theatre,  542  Woodward 
avenue,  Detroit,  has  been  sold  by 
Henry  J.  Guthard  to  William  C. 
Gunsche,  who  has  entered  into  a  new  con- 
tract whereby  Alvin  Smith  will  continue 
as  manager.  Already  Alvin  has  arranged 
to  spend  about  $15,000  in  improvements. 
He  will  redecorate,  fix  up  the  front,  in- 
stall new  frames,  a  new  stage  set,  new 
lights,  and  has  placed  an  order  for  a 
$10,000  organ.  The-  three-piece  orches- 
tra will  continue.  This  is  in  charge  of 
Demotte  Giblo,  who  formerly  led  the  or- 
chestra at  the  Broadway-Strand.  "Noth- 
ing will  be  too  good  for  the  Fine  Arts 
hereafter,"  he  said.  "We  are  now  show- 
ing the  Paramount,  Artcraft,  Select,  Gold- 
wyn.  Fox,  Mutual,  First  National,  Educa- 
tional, Christie  Comedies,  and  American 
features."  The  side  boxes  are  being  torn 
out  and  a  new  set  of  boxes  will  be  placed 
in  the  back  part  of  the  theatre. 

Alvin  came  to  the  Fine  Arts  last  Sep- 
tember, and  during  his  administration  he 
has  more  than  doubled  the  business.  He 
was  for  two  years  with  the  Kunsky  En- 
terprises. 

He  will  continue  the  same  policy — daily 
change  and  continuous  performances  from 
2  to  11  p.  m.  On  Jan.  1st  he  raised  his  ad- 
mission prices  to  17  cents  for  all  seats. 

"Mickey"    Blocks    Traffic. 

"Mickey"  at  the  Majestic  Theatre  dur- 
ing the  week  of  February  9  is  credited 
with  not  only  breaking  the  attendance 
record  of  the  house,  but  of  any  other 
motion  picture  that  has  ever  been  shown 
in  Detroit.  The  opening  Sunday  regular 
traffic,  officers  were  unable  to  handle  the 
crowds,  as  they  were  so  great  the  streets 
were  blocked,  street  car  service  hampered 
and  mounted  patrolmen  were  necessary  to 
restore  order.  The  business  was  almost 
as  large  all  week.  Charles  H.  Miles,  of 
the  Majestic,  did  not  want  to  change  the 
policy  of  one  week  on  every  picture  so  he 
showed  it  the  second  week  at  the  Regent, 
advertised  it  even  stronger  than  did  the 
Majestic,  with  the  result  that  the  Regent 
also  broke  its  house  record.  Joe  Horwitz, 
who  owns  "Mickey"  for  Michigan  has 
booked  it  over  the  entire  Butterfield  Cir- 
cuit and  the  Fitzpatrick  &  McElroy 
houses. 

Capitol    Film    Opens    Detroit    Exchange. 

The  Capitol  Film  Company  has  opened 
a  Detroit  exchange  in  charge  of  Charles 
W.  Perry.  Offices  are  at  302  Film  build- 
ing. Isadore  Schlank  was  in  town  and 
negotiated  for  the  local  office  and  Mr. 
Perry's  services.  The  latter  is  well- 
known  in  the  Michigan  territory,  having 
been  for  years  manager  of  the  Pathe  ex- 
change  in   Detroit. 

Goyette  Moves  to  Film  Building. 

The  Goyette  Productions  have  moved  to 
202  Film  building,  and  will  do  the  physical 
distribution  of  its  features  through  the 
Arthur  S.  Hyman  Attractions.  The  Goy- 
ette exchange  has  purchased  the  lower 
Michigan  rights  to  the  Houdini  serial  and 


is   planning   an   effective   advertising  cam- 
paign. 

"The   Red   Glove"   Booking  Well. 

More  than  one  hundred  theatres  in  the 
territory  covered  by  the  Detroit  Uni- 
versal exchange  already  have  booked  the 
new  serial  "The  Red  Glove,"  according 
to  manager  Paul  Bush.  "Many  theatres 
that  have  never  before  played  a  serial 
are  booking  this  one,"  he  said.  The  De- 
troit Journal  is  conducting  a  campaign 
and  will  give  the  picture  strong  publicity. 
The  Journal  will  also  run  the  story  in 
serial  form  in  co-operation  with  the  thea- 
tres. 

McGrath    Receives    Loving    Cup. 

A  loving  cup  was  presented  to  Eddie  Mc- 
Grath on  Saturday  night,  Feb.  15th,  when 
he  made  his  final  appearance  at  the 
Broadway-Strand  Theatre  as  soloist.  The 
cup  was  a  gift  from  the  employes  and 
the  management  in  appreciation  of  the 
four  years  the  singer  spent  at  that  thea- 
tre. Mr.  McGrath  is  leaving  to  join  the 
professional  department  of  Jerome  H. 
Remick   Co. 

United   Notes. 

United  Picture  Theatres  exchange  is 
now  located  in  the  World  offices,  the 
World  doing  the  physical  distribution 
only.      R.    J.    Churchill    continues    as   De- 


troit  manager   for   United   and    Earl   Hen- 
nessy,    salesman. 

R.  J.  Churchill,  of  the  United  Picture 
Theatres,  Detroit,  announces  that  Paul 
Sehlossman,  of  Muskegon,  has  signed  for 
first  and  second  run  in  Muskegon,  as  well 
as  for  his  Grand  Haven  Theatre. 

The  Victory  Theatre,  St.  Johns,  and  the 
Regent  Theatre,  Ionia,  have  also  signed 
for  United.  All  of  the  above  dealers 
closed   by   Earl  Hennessy. 

Ed  Beatty,  of  the  Butterfield  circuit, 
says  he  played  "The  Light  of  the  West- 
ern Star"  (United  picture  with  Dustin 
Farnum)  at  Kalamazoo  recently  to  splen- 
did business. 

Gurney  Leaves  for  Orient. 

F.  O.  Gurney,  traveling  auditor  for  Uni- 
versal, after  spending  ten  days  in  Detroit 
left  for  Seattle  and  Vancouver,  where  he 
will  sail  for  the  Orient  to  be  away  for 
two  years,  installing  audit  systems  and 
making  investigations  for  Universal.  Mrs. 
Gurney  will  accompany  him  on  the  trip. 

Standard  Makes   Good  Showing. 

Out  of  one  hundred  and  thirty  movie 
theatres  in  Detroit,  J.  C.  Fishman,  of  the 
Standard,  says  his  company  is  supplying 
service  to  at  least  eighty.  Some  of  the 
houses  are  using  Standards  three  days 
each  week,  such  as  the  DeLuxe,  Gladwin 
Park,   Iris,   Ferry   Field. 

Bob  Rowan,  of  the  Standard,  is  assist- 
ant manager  and  in  charge  of  city  sales. 

Detroit    News    Notes. 

Felix  Feist,  sales  manager  for  Goldwyn, 
was  in  Detroit  Feb.  13  and  14,  in  con- 
ference with  J.  F.  Flynn,  Detroit  Goldwyn 
manager. 

Manager  Fishman,  of  the  Standard,  says 
that  starting  March  1st  he  will  release 
two  single  reel  Keystones  a  week.  "These 
comedies  are  going  into  the  best  of  the 
first-run  houses  and  we  have  ordered  two 
prints  on  each  release  to  handle  the  busi- 
ness,"   said    Mr.    Fishman. 

Sam  Barrett,  for  many  months  with 
Universal,  and  who  has  been  with  Uncle 
Sam  for  the  past  year  at  Camp  Custer, 
is  now  office  manager  for  the  Metropoli- 
tan Co.,  23  East  Elizabeth  street,  in  which 
he  also  is  interested  financially. 

M.  J.  Caplan,  of  The  Metropolitan  Co., 
says  he  is  supplying  the  Detroit  Free 
Press  Film  Edition  to  80  Detroit  theatres. 

L.  J.  Gardiner,  the  screen  manufacturer, 
has  established  an  office  on  the  sixth  floor 
of  the  film  building,  and  hereafter  will  sell 
his  screen   direct  to  exhibitors. 

M.  W.  McGee,  former  manager  of  the 
Majestic  Theatre,  Detroit,  is  now  general 
manager  of  the  Coliseum  of  Amusements, 
Jefferson  avenue  and  Belle  Isle  Bridge. 

Elaine  Hammerstein  will  appear  in  per- 
son at  the  Washington  Theatre,  Detroit, 
during  the  engagement  of  "Wanted  for 
Murder,"  week  of  March   2. 


You're  Right 

It's   Pretty    Norma    Talmadge    in    "The 
Probation   Wife,"  a  Select  Picture. 


Provide    Edith   Roberts   with    Story. 

Paul  West  and  Maxmillian  Foster  have 
provided  the  story  for  Edith  Roberts' 
latest  Universal  film  released  March  3  and 
entitled  "A  Taste  of  Life."  In  support 
of  Miss  Roberts  are  "Smiling"  Billy 
Mason,  George  Hernandez,  May  Emory 
and   Harry  Todd. 


N 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1365 


Baltimore  News  Letter  INDIANA    WILL   GET  TWO   NEW   THEATRES 


Leader  To  Be   Enlarged. 

REBUILDING  improvements  which  will 
cost  approximately  $15,000,  are  be- 
ing planned  for  the  Leader  Theatre, 
248  South  Broadway,  by  the  owners,  Mar- 
lon &'.  Pearce  and  Phillip  Scheck.  The 
theatre  is  to  be  entirely  rebuilt  and  en- 
larged to  have  a  seating  capacity  of  1,200. 
The  work  of  the  rebuilding  will  probably 
start  during  the  early  part  of  June.  Jos- 
eph Fields  is  the  manager  of  the  house. 

Majestic  in   New   Hands. 

The  Majestic  Theatre,  320  South  Broad- 
way, has  been  taken  over  by  J.  W.  Miller, 
a  newcomer  in  Baltimore.  Mr.  Miller  has 
been  in  Baltimore  for  six  months  and  is 
from  Chatanooga,  Tenn.,  where  he  was 
employed  as  a  projectionist.  He  is  doing 
everything  possible  to  make  this  theatre 
attractive. 

The  Excelsior  Is  Redecorated. 

The  Excelsior  Theatre,  1358  West  North 
avenue,  which  is  under  the  management 
of  Louis  Benesch,  has  been  redecorated. 
The  entire  exterior  as  well  as  the  lobby 
has  been  gone  over  and  the  interior  light- 
ing effects  have  been  rearranged  and  the 
color  scheme  changed. 

Weems  Joins  Variety. 

O.  D.  "Nick"  "Weems  has  joined  the 
forces  of  the  Variety  Pictures  Corpora- 
tion, 412  East  Baltimore  street,  as  general 
manager.  Milton  Caplon  is  president  of 
the  company  and  Jack  Whittle  is  asso- 
ciated with  him.  Mr.  Weems,  before  be- 
coming associated  with  the  Variety  was 
with  Goldwyn  and  prior  to  that  with  the 
Famous  players-Lasky  Corporation.  For 
about  two  years  he  managed  the  Mutual 
exchange  formerly  located  in  this  city. 

Wnthne   Now    with    Universal. 

F.  B.  Wathne,  who  has  been  identified 
with  the  film  business  in  the  Baltimore 
and  Washington  territory  for  several 
years,  ha,s  now  been  engaged  by  Peter 
Oletzky,  manager  of  the  Baltimore  Film 
Exchange,  412  East  Baltimore  street,  to 
handle  the  Universal  output  in  the  Balti- 
more territory.  Mr.  Wathne  was  formerly 
with  the  Famous-Players  Lasky  Corpora- 
tion and  at  one  time  managed  the  office 
of  the  International  Film  Corporation  in 
Washington,  D.  C. 

Baltimore   Shorts. 

Louis  A.  DeHoff,  manager  of  the  New 
Theatre,  who  has  been  ill  at  his  home  for 
a  few  days,  has  again  assumed  his  man- 
agerial duties. 

As  there  was  a  big  round  up  of  big  Elks 
at  Lancaster,  Pa.,  recently,  Guy  L.  Won- 
ders, of  the  Wilson,  left  Baltimore  on  Fri- 
day,  February   14,   to  attend  the  affair. 

J.  Louis  Rome,  manager  of  the  B*ad- 
way  and  Baltimore  theatres,  had  his 
throat  operated  on  and  is  now  out  of 
town    recuperating. 

W.  A.  "Billie"  Busch,  of  the  Film  Clear- 
ing House,  and  "Jack"  Whittle,  of  the  Va- 
riety, have  J.ust  returned  from  a  trip 
through  the  Virginia,  West  Virginia  and 
Western    Maryland    territory. 


A  Fifty  Thousand  Dollar  House  Is  for  Gary 
and  Huntington's  Will  Be  a  Thousand-Seater 


Desmond    Returns    to     Western     Stuff. 

In  his  newest  Jessie  D.  Hampton  pro- 
duction, "The  Prodigal  Liar,"  which  will 
be  released  by  the  Exhibitors'  Mutual, 
William  Desmond  returns  to  the  wide 
ranges  and  the  lofty  mountains  of  the 
great  Western  country,  a  locale  in  which 
most  of  his  best,  as  well  as  most  popular, 
screen  work  has  been  accomplished,  while 
the  conventional  garb  of  civilization  as 
commonly  regarded  in  centres  of  popu- 
lation has  been  eliminated  in  favor  of  the 
fuzzy  "chaps"  of  the  cowboy  and  the 
sombrero. 

Desmond  has  the  support  of  Walter 
Perry,  Louis  Morrison  and  Betty  romp- 
eon. 


PLANS  have  been  completed  for  the 
erection  at  Gary,  Ind.,  of  a  new  $50,000 
theatre  building  to  be  devoted  to  mo- 
tion pictures  and  vaudeville,  and  con- 
struction will  be  started  as  soon  as  the 
plans  are  approved  and  the  contracts 
awarded.  The  new  structure  will  be 
located  on  the  west  side  of  Broadway, 
near   Sixteenth    avenue. 

The  building  will  have  a  frontage  of  50 
feet  and  a  depth  of  125  feet,  and  will  be 
fireproof  throughout.  There  will  be  re- 
inforced steel  concrete  floors  and  fire- 
proof stage  walls  and  curtains.  The  Mid- 
City  Realty  Company,  it  is  said,  will  aid 
in  financing  the  new  building.  When 
completed  the  new  theatre  will  be  equal 
to  any  in  the  city  in  seating  capacity  and 
equipment. 

T.  G.  Perfect,  owner  of  the  Huntington 
Motion  Picture  Company,  which  operates 
a  moving  picture  show  at  Huntington, 
Ind.,  announces  that  he  will  begin  the 
erection  of  a  handsome  new  motion  pic- 
ture theatre  at  the  corner  of  Washington 
and  Jefferson  streets  as  soon  as  building 
operations  can   be  started   this  spring. 

The  entire  building  will  be  devoted  to 
the  use  of  the  theatre,  which  will  have  a 
seating  capacity  of  approximately  1,000. 
Of  this  number  about  700  seats  will  be 
on  the  main  floor  and  the  remainder  in 
the  balcony.  A  new  pipe  organ  will  be 
installed  and  a  large  space  will  be  left 
at  the  front  of  the  stage  for  the  construc- 
tion of  a  pit  for  an  orchestra.  The  the- 
atre will   be  modern  in  every  respect. 

Casey  Leases  Evansville's  Alhamhra. 

William  Casey,  proprietor  of  the  Royal 
Theatre  at  Evansville,  Ind.,  has  leased 
the  Alhambra  Theatre  at  the  corner  of 
Third  and  Adams  streets  in  that  city  for 
a  period  of  eight  years*  The  theatre  will 
be  closed  for  the  next  few  weeks  for  ex- 
tensive improvements,  and  when  re- 
opened will  show  only  first-run  pictures. 

The  Alhambra  is  located  in  the  most 
exclusive  section  of  Evansville,  and  for 
the  last  few  months  has  been  operating 
only  on  Saturday  and  Sunday  nights.  It 
has  a  seating  capacity  of  600,  with  two 
beautiful  loges,  each  seating  eight  per- 
sons. The  theatre  was  leased  from  Henry 
L.  Heilman,  of  New  York,  and  Louis  A. 
Wollenberger,    of    Evansville. 

Boris  Buys   Strand,  of   Warsaw. 

James  Boris,  of  Elkhart,  Ind.,  who  has 
been  connected  with  the  Lawndale  Manu- 


facturing Company,  of  that  place,  has 
purchased  the  new  Strand  motion  picture 
theatre  at  Warsaw,  which  was  sold  a 
few  weeks  ago  to  the  Warsaw  Military 
Band.  Mr.  Boris,  who  formerly  operated 
the  Irwin  Theatre  at  Goshen,  Ind.,  ex- 
pects   to    take    possession    immediately. 

Notice    of    Stock    Increase. 

The  Northern  Indiana  Amusement  Com- 
pany, which  owns  and  controls  the  Gary 
Theatre  at  Gary,  Ind.,  has  filed  notice 
with  the  secretary  of  state  that  it  in- 
tends to  increase  its  capital  stock  from 
$100,000    to    $130,000. 


Cincinnati  News  Letter 

Sales    Service    Company    Incorporated. 

THE  Sales  Service  Co.,  recently  incor- 
porated with  a  capital  stock  of  $25,- 
000,  has  taken  over  the  business  of 
the  Pathescope  Company,  in  Cincinnati, 
engaged  in  marketing  portable  moving- 
picture  projecting  outfits  for  the  use  of 
salesmen  and  for  home  entertainment  pur- 
poses. F.  J.  Romell,  who  has  been  in 
charge  of  the  Cincinnati  branch  since  it 
was  started,  is  president  of  the  new  com- 
pany. 

"The    Border    Legion"    Shows    at    Gifts. 

"The  Border  Legion,"  the  first  picture 
in  which  Blanche  Bates  has  been  seen  in 
Cincinnati,  showed  for  a  week's  engage- 
ment  at    the    Gifts. 

Griffith   Picture   Crowds   Walnut. 

The  engagement  at  the  Walnut  of  D. 
W.  Griffith's  latest  production,  "A  Rom- 
ance of  Happy  Valley,"  brought  crowds 
to  the  theatre.  Manager  Libson  did  not 
lift  his  regular  schedule  of  prices,  15  and 
25  cents.  , 

New     Incorporations. 

The  Brassfield-Garner  Amusement  Com- 
pany of  Ironton,  O.,  has  been  organized 
with  a  capital  of  $2,000.  It  will  operate 
a  picture  show.  Herschfield  Brassfield, 
Harold  Garner,  Wm.  Perkins,  M.  Brown 
and   John    Crockrel   are    interested. 

The  Consolidated  Amusement  Co.,  of 
Steubenville,  O.,  which  has  been  incor- 
porated by  Jos.  Jeager,  W.  J.  Bertram 
and  others,  is  arranging  for  the  construc- 
tion of  a  moving  picture  house.  The  com- 
pany   is   capitalized    at    $5,000. 


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>f  the  Lighter  Moments  in  "Virtuous  Men"  (S-L  Pictures). 


1366 


THE    MOVING    PICTURE    WORLD 


BUSINESS    IS    GOOD    IN    SAN    FRANCISCO 

Gas  Masks  Are  Forgotten  and  Picture  Houses 
Use    Matinees    to    Relieve    Nightly    Congestion 


NOW  that  the  influenza  epidemic  has 
become  a  matter  of  past  history,  the 
wearing  of  masks  an  almost  for- 
gotten incident,  people  are  again  turn- 
ing to  moving  picture  houses  for  diver- 
sion, and  the  general  report  of  exhibitors 
is  that  business  is  fully  normal  for  this 
season  of  the  year.  In  spite  of  the  heavy 
rains  that  have  fallen  during  the  past 
week  many  downtown  houses  have  done 
the  best  business  in  months,  and  ex- 
hibitors are  working  to  build  up  matinee 
business  again  to  relieve  the  crowded 
evening  conditions.  Higher  prices  of  ad- 
mission are  being  charged,  as  a  rule,  than 
prevailed  before  the  appearance  of  the 
"flu"  last  October,  but  exhibitors  are 
spending  more  money  on  their  shows, 
enlarged  orchestras  being  responsible  for 
much  of  this  increase.  The  general  im- 
pression is  that  the  moving  picture  busi- 
ness is  face  to  face  with  an  era  of  great 
prosperity  that  will  speedily  make  up  for 
any  losses  sustained  during  the  past 
winter. 

"Mickey"    Stunts    at    California    Theatre. 

Not  in  a  long  time  has  any  moving  pic- 
ture production  received  the  careful  ad- 
vance attention  bestowed  upon  "Mickey," 
booked  for  presentation  at  the  California 
Theatre.  For  two  weeks  preceding  the 
opening  date  the  lounge  on  the  mezzanine 
floor  was  given  over  to  musical  recitals 
in  which  talking  machine  records  of  the 
song,  "Mickey,"  were  intermingled  with 
the  finest  operatic  records.  Leading  cafes 
featured  the  song,  music  stores  had  ela- 
borate window  displays  and  the  music 
was  played  by  the  big  California  orches- 
tra. The  outdoor  advertising  was  even 
more  spectacular,  Manager  Eugene  H. 
Roth  making  use  of  one  hundred  and 
sixty  twenty-four  sheet  stands,  or  about 
double  the  usual  number.  The  United 
States  Marine  Corps  permitted  the  use  of 
their  sandwich  boards  around  town,  a 
picture  of  "Mickey"  appearing  on  one 
side  and  the  usual  Marine  Corps  adver- 
tising on  the  other,  with  the  further  addi- 
tion of  a  strip  bearing  the  legend:  "For 
Quick  Action,  the  United  States  Marine 
Corps  and   'Mickey.'  " 

Ben    Brodsky   Visits   New   York. 

Ben  Brodsky,  head  of  the  Sunrise  Film 
Manufacturing  Company,  which  recently 
opened  headquarters  at  100  Golden  Gate 
avenue,  is  making  a  trip  to  New  York  to 
investigate  the  film  market,  and  , decided 
upon  a  plan  for  the  distribution  of  the 
Japanese  films  made  and  controlled  by 
this  concern.  These  subjects  are  now  be- 
ing assembled  at  the  local  office,  but  no 
efforts  have  been  made  to  book  any  of 
them  in  this  territory. 

Changes   in    Gnumont    Staff. 

Blaine  Walker,  who  has  covered  the 
San  Francisco  field  for  Gaumont  for  most 
of  the  past  year,  has  returned  to  Los 
Angeles  to  cover  the  Southern  California 
territory,  and  has  been  succeeded  here 
by  Milton  A.  Ayers.  The  Pacific  Coast 
edition  of  the  Gaumont  News  is  being 
made  up  at  the  Model  Shop. 

Lesser   Gets    Sennett   Comedy. 

Rights  for  nine  Western  states  to  the 
Mack  Sennett  five-reel  comedy,  "Yankee 
Doodle  in  Berlin,"  have  been  secured  by 
Sol  L.  Lesser,  and  this  has  been  booked 
for  presentation  at  the  Tivoli  Theatre 
during  the  week  of  March  2.  Ten  of  the 
famous  Keystone  bathing  girls  will  be 
brought  here  for  the  week,  and  will  ap- 
pear at  the  Tivoli  with  Bothwell  Browne, 
dancer   and   female   impersonator. 

M.   &   R.    Get   New   Productions. 

The  M.  &  R.  Feature  Film  Company 
have  the  rights  for  this  territory  to 
the  production  featuring  Al  and  Frank 
Jennings,  "The  Lady  of  the  Dugout,"  and 


the  first  release  of  the  Corona  Cinema 
Company,  "Mother,  I  Need  You,"  with 
Enid   Markey   and   Edward   Coxen. 

Harry  Carey  Visits  San  Francisco  Theatres 

Harry  Carey,  popularly  known  as  the 
"Ace  of  the  Saddle."  was  a  recent  visitor 
in  this  city  accompanied  by  Mrs.  Carey, 
daughter  of  Fuller  Golden,  the  famous 
vaudeville  star.  While  here  they  were 
entertained  by  Harry  Carney,  special  Uni- 
versal representative,  and  Mr.  Carey  ap- 
peared in  person  at  the  following  the- 
atres: Alhambra,  Maio  Biograph,  Broad- 
way, Flag,  Princess,  Lincoln,  Castro  and 
Wigwam;  also  the  Broadway  and 
Marquis  theatres,  Oakland. 

New  Manager  for  Alhambra. 

The  Alhambra  Theatre,  recently  trans- 
formed into  a  combination  musical  comedy 
and  moving  picture  house,  is  now  being 
conducted  under  the  management  of  A.  S'. 
Winterhood,  formerly  of  the  Market  Street 
Theatre,  San  Jose,  and  at  one  time  with 
the  American  Film  Manufacturing  Com- 
pany, of  Santa  Barbara.  Mr.  Brown, 
former  manager  of  the  Alhambra,  is  now 
filling  a  position  as  salesman  for  the 
World    Film    Corporation. 

"Heart    of    Humanity"    Campaign    On. 

An  intensive  booking  campaign  has 
been  launched  on  the  Jewel  production, 
"The  Heart  of  Humanity,"  and  the  initial 
results  have  been  very  flattering.  It  has 
been  booked  for  a  two  weeks'  run  in  this 
city  at  the  Strand  Theatre  commencing 
March  9,  and  will  later  be  shown  at  the 
Princess.  It  has  also  been  booked  at  the 
Kinema  theatres,  of  Oakland  and  Fresno; 
the  Liberty  Theatre,  of  San  Jose;  the 
Liberty  Theatre,  of  Sacramento,  and  the 
Majestic  Theatre,  RSno,  Nev. 
Baby    Marie    to    Tour    Hippodrome    Circuit. 

Baby  Marie  Osborne  is  scheduled  to  ap- 
pear in  person  at  the  Hippodrome  The- 
atre in  this  city  late  in  February,  when 
her  latest  film  release,  "The  Old  Maid's 
Baby,"  Will  also  be  shown.  After  the 
local  engagement  she  will  be  taken  over 
the   Hippodrome    Circuit. 

Meyer  J.  Cohen  Takes  Up   Pnbicity  Work. 

Meyer  J.  Cohen,  until  recently  man- 
ager of  the  local  General  branch,  and  well 
known    here    through     his    work    for    the 


March  8,  1919 

nc,°tvge„K1fin,e  Systei".  has  taken  up  pub- 
licity  work    for   Sol   L.    Lesser. 

United   Moves   to    World   Offices. 

William  J.  Citron,  manager  of  the  local 
branch   of  the  United  Picture   Theatres  of 

^^C\n'   ,haS    m0ved    his    °ffices    to    the 
World    headquarters    at    104    Golden    Gate 


avenue. 


Charles    Bryant 

To  Play  Opposite  Nazimova  in   "The  Brat" 
(Metro). 


Theatre  Organists  Change. 

Edward  Benedict,  for  several  months 
organist  at  the  California  Theatre,  left 
recently  for  Tacoma,  Wash.,  to  accept  a 
position  with  the  Rialto  Theatre.  His 
place  at  the  great  Wurlitzer  Hope-Jones 
L  £iment  at  the  California  is  being  filled 
by  Eddie  Horton,  formerly  of  the  Strand 
Iheatre. 

Gordon  Bretland,  for  years  with  the 
Turner  &  Dahnken  Circuit,  is  now  or- 
ganist at   the   Rialto   Theatre. 

Cecil  Teague,  well  known  to  local  mov- 
ing picture   fans   through   his   musical   in- 
terpretations,   has   been    made   organist   at 
the  new  Coliseum  Theatre. 
Jazz    Band    Interprets    Comedy    Pictures. 

The  management  of  the  Imperial  The- 
atre has  made  several  changes  cf  late  In 
its  musical  organization,  the  regular  or- 
chestra under  the  direction  of  Gino  Severi 
having  been  augmented  to  twenty  pieces. 
A  second  organization  of  twelve  men  has 
been  added,  these  making  up  a  jazz  band 
to  be  used  in  interpreting  the  comedy 
pictures  exclusively.  Both  organizations 
appear  at  all  matinee  and  evening  per- 
formances. 

All-Star  Features  Activities. 

Charles  Thall,  formerly  with  the  De 
Luxe  Feature  Film  Company,  of  Seattle, 
Wash,  and  at  one  time  with  George 
Kleine  and  the  "Clansman,"  has  been 
placed  in  charge  of  the  local  office  of 
the  All-Star  Feature  Distributors.  He 
will  have  the  assistance  of  Elmer  Ben- 
jamin in  the  distribution  of  films  out  of 
this  office. 

E.  M.  Williams,  manager  of  the  adver- 
tising department,  is  one  expanse  of 
smiles  these  days,  the  arrival  of  a  dimpled 
girl   baby  at   his  home  being   the  cause. 

Ensign  John  McCormack,  U.  S.  N.  R., 
f-rmerly  with  the  All-Star,  has  received 
his  release  and  has  started  out  with  a 
Western  "Hearts  of  the  World." 

Film    News   in    Small    Bites. 
Dustin    Farnum,    moving    picture    star, 
was  a  recent  visitor  in  San   Francisco. 

Peter  B.  Steele,  formerly  with  the  Inter- 
national Film  Service  at  San  Francisco, 
is  with  the  American  Army  of  Occupation 
in  Germany.  He  writes  that  he  would 
not  take  a  million  dollars  for  his  experi- 
ences, but  would  not  give  a  cent  for  any 
more. 

Charles  Nofrey  was  a  recent  visitor  in 
San  Francisco  from  Lakeport,  Cal.,  and 
while  here  invested  in  a  Preddey  lamp 
outfit. 

Harry  Sherman  is  in  San  Francisco  from 
Los  /Sigeles  in  the  interests  of  the  "Un- 
pardonable Sin."  Benny  Schulberg  and 
Harry  Garson  are  also  here  from  the 
Southland. 

Robert  F.  Abraham,  manager  of  the 
New  Mission  Theatre,  San  Francisco,  has 
been  made  a  member  of  the  execu- 
tive committee  of  the  Mission  Street 
Merchants'   Association. 

T.    C.    Penny    has    purchased    a   one-half 
interest  in  the  Empire  Theatre,  Napa,  Cal. 
H.  A.  Yuzuk  and  H.  M.  Parlier  have  re- 
opened    the     Marquis     Theatre,     Oakland, 
Cal. 

Manuel  Mederios  has  had  plans  com- 
pleted for  a  brick  and  concrete  moving 
picture  house  to  be  erected  at  Crockett, 
Cal.  It  will  have  a  gallery,  will  seat  650 
and  will  cost  about  $10,000. 

W.  S.  Godfrey,  of  Vacaville,  Cal.,  an 
old-time  exhibitor  of  that  city,  has  sold 
the  Grand   Theatre   to   Charles   McCord. 

Philip  Henderson,  who  recently  pur- 
chased the  Avenue  Theatre,  Oakland,  Cal., 
is  planning  to  erect  a  large  house  on 
Thirteenth  avenue. 

George   Chamberlain,   of   San   Francisco, 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1367 


has  gone  to  San  Antonio,  Texas,  for  a 
stay  of  a  few  weeks.  He  owns  the  In- 
dependent   Film    Exchange,    of    that    city. 


Philadelphia  News  Letter 

Palm   Theatre  To    lie   Improved. 

WS.  JONES,  manager  of  the  Palm 
,  Theatre  in  Kensington,  announces 
that  plans  have  been  completed  to 
make  extensive  alterations  for  beautify- 
ing the  house  to  make  it  one  of  the  most 
up-to-date  theatres  in  that  section  of  the 
city.  Immense  business  was  done  on  "The 
Squaw  Man"  last  week,  and  Mr.  Jones  re- 
ports that  the  "Houdini"  serial  is  going 
big. 

Virginia   Theatre   in   Stanley   Chain. 

The  Virginia  Theatre  in  Atlantic  City 
has  been  taken  over  by  the  Stanley  Com- 
pany, and  will  be  added  to  the  large 
chain  of  theatres  now  operating  under  the 
skilled  management  of  Frank  W.  Buh- 
ler,  managing  director  of  the  above  com- 
pany. 

New   Colonial  Reopens. 

The  new  Colonial  Theatre,  near  Eleventh 
and  Snyder  avenues,  has  opened  its  doors 
agains  under  the  management  of  J. 
Sullivan,  formerly  manager  of  the  Bel- 
mont Theatre  in  West  Philadelphia.  The 
opening  was  made  after  extensive  altera- 
tions and  improvements  had  been  com- 
pleted. 

Stadiger    with    General. 

Norman  Stadiger,  formerly  a  Lubinite, 
member  of  the  Mask  and  Wig  Club,  has 
joined  the  forces  of  the  General  Film 
Company's  traveling  representatives  under 
the  management  of  A.  Osborne. 
News    Items. 

Albert  E.  Brown,  of  the  Overbrook  and 
the  Grand  theatres  in  West  Philadelphia, 
reports  business  as  being  good  in  both 
houses. 

The  Orpheum  Theatre  in  Carlisle,  for- 
morely  owned  by  Pete  Magero,  has 
changed  hands,  and  will  be  operated  under 
the  ownership  of  W.  Cooper,  of  the  same 
town. 

Katherine  Kanig,  owner  of  the  Laurel 
Theatre  in  Reading,  has  taken  the  lease 
on   the   Gem   Theatre   in   Spring   City. 

Albert  Fisher,  of  the  Mammoth  The- 
atre, is  rapidly  recovering  from  the  effects 
of  a  serious  trolley  accident.  He  made 
his  first  appearance  in  the  lobby  of  his 
theatre   last  Monday. 

H.  Segall  has  sold  to  J.  S.  Evans  a  part 
of  the  theatre  property  of  the  Drury  at 
3344-3346  North  Thirteenth  street  for 
a  nominal  consideration,  subject  to 
mortgage  of  $37,500.  The  property  oc- 
cupies a  lot  90  by  87  feet,  and  is  assessed 
at   $20,000. 

Wm.  Freihofer  has  sold  to  D.  Baylinson 
the  Coliseum  Theatre  at  5911  to  5917 
Market  street,  subject  to  a  mortgage  of 
$70,000. 

J.  S.  Evans  has  purchased  from  F. 
Boogar  the  Tioga  Theatre  at  35-40-42 
North  Seventeenth  street  for  a  nominal 
consideration,  subject  to  mortgage  of 
$84,600. 

Herbert  Given,  manager  of  the  United 
Theatres  Corporation,  has  removed  his 
offices  from  the  General  to  the  World  Film 
Exchange. 

The  Star  and  Orpheum  theatres  in 
Chambersburg,  formerly  owned  by  C. 
Webber,  have  been  taken  over  by  R.  M. 
Mann,  who  will  make  extensive  improve- 
ments and  inaugurate  a  high-class  policy 
of   exhibition. 


MANY  ST.  LOUIS  HOUSES  ARE  REOPENING 

Cabany,  Plymouth  and  Broadway  Theatres  Are 
Now  Doing  Business  or  About  to  Resume  Shows 


Completes  First  Film  Fashion  Review. 

The  Universal  industrial  department 
has  just  completed  the  photographing  of 
the  first  motion  picture  fashion  review 
and  entitled  "The  Well-Dressed  Look." 
Leading  New  York  artists'  models  are 
seen  in  the  production,  and  the  latest 
spring  and  summer  costumes.  The  pic- 
tured review  shows  the  evolution  of  the 
latest  fashions  from  pen  sketches  by  Hy 
Mayer.  The  subject  is  scheduled  for  re- 
lease February  28. 


WITH  the  advent  of  national  prohibi- 
tion beginning  July  first,  a  great 
many  moving  picture  theatres  in 
St.  Louis  that  have  been  closed  for 
months  are  reopening. 

The  Cabany  Theatre,  with  a  seating  ca- 
pacity of  900,  will  shortly  open  under  the 
management  of  O.  R.  McGibbons,  who  al- 
so  controls    the    Orpheum    Theatre   here. 

The  Plymouth  Theatre,  which  has  been 
closed  for  some  time,  has  opened  again 
under  the  management  of  L.  Marian  and 
Thomas       Friedlander.  The      Plymouth 

seats   800. 

Negotiations  are  now  under  way  for 
the  reopening  of  the  Broadway  Theatre, 
at  Broadway  and  St.  Charles.  The  Broad- 
way, which  lias  a  seating  capacity  of 
about  1,100,  has  not  been  occupied  for 
over   a  year. 

Sam     Bromley,    formerly    owner    of    the 
Dutchess    Theatre    here,    is    said    to    have 
obtained    the    lease    on    the    property. 
Standard     Makes     Good     Showing. 

The  Greater  Amusement  Company  has 
contracted  for  first  run  in  St.  Louis  of 
about  every  short  subject  released 
through  the  Standard  Film  Corporation  of 
St.  Louis.  These  include  Tom  Mix's 
Western  comedy  dramas.  Shorty  Hamilton 
two-reelers,  Gaumont's  two-reeler,  "The 
Real  Roosevelt,"  Christie  comedies  for 
1919,  W.  H.  Productions  Company  two- 
reel  releases  of  Keystones,  "Topics  of  the 
Day,"  from  the  Literary  Digest,  Educa- 
tional Film  Corporation's  two-reel  Y.  M. 
C.  A.  release,  "Bringing  the  Boys  Back 
Home,"  Katzenjammer  Kids,  Silk  Hat 
Harry  and  the  new  novelty  in  motion  pic- 
tures  know   nas   "Photoplay    Supplement." 

Lieut.    Sherman    Back   in   Harness. 

Lieut.  Samuel  Sherman,  formerly  man- 
ager of  Fox  Film  Corporation's  St.  Louis 
Exchange,  has  returned  to  St.  Louis  after 
being  discharged  from  an  infantry  regi- 
ment at   Camp  McArthur,  Waco,  Texas. 

He  had  been  in  town  but  a  very  few 
days  when  Jack  Weil,  manager  for  the 
World  Fi'.m  Corp.,  here  put  him  to  work. 
St.  Louis   News  Notes. 

Ike  Schlank,  head  of  the  Capital  Film 
Company  of  Indiana,  was  a  visitor  at  the 
local  branch  of  the  company  last  week 
en  route  to  Kansas  City.  Schlank  took 
in  the  opening  of  the  Pershing  Theatre 
and  met  several  of  his  old  St.  Louis 
friends. 

"The  Heart  of  Humanity"  is  going  over 
big  in  St.  Louis.  The  picture  was  played  to 
capacity  audiences  all  last  week  at  the 
West   End   Lyric  and   the   Royal   theatres. 


Celebrated  Players  Film  Corporation,  of 
•  217  South  Wabash  avenue,  Chicago,  has 
just  completed  arrangements  with  the 
Standard  Film  Corporation  of  St.  Louis, 
by  which  the  latter  concern  will  handle 
the  Houdini  special  and  other  releases 
throughout     Southern     Illinois. 

Charles  Warner,  branch  manager  for 
Metro  Pictures,  has  booked  "Eye  for  Eye," 
with  Nazimova,  and  signed  up  the  New 
Grand  Central  and  West  End  Lyric  thea- 
tres for  first  run  showings  for  this  week. 

St.  Louis  Film  Exchanges  and  St.  Louis 
exhibitors  are  a  unit  in  opposing  the 
newly  drafted  censorship  regulations, 
which  will  soon  come  up  for  a  hearing  in 
the  General  Assembly  at  Jefferson   City. 

Ted  Morse  has  been  appointed  St.  Louis 
manager  for  the  United  Picture  Theatres 
of  America,   succeeding  Floyd   Lewis. 

The  Moral  Uplift  Society's  super-fea- 
ture "It  May  Be  Your  Daughter,"  has  been 
booked  for  week  runs  at  Springfield,  Se- 
dalia  and  Joplin,  Mo.,  by  Manager  George 
J.  Stampfli,  of  the  Vollgan  Film  Company, 
which  controls  the  state  rights  for  the 
picture    in    Missouri. 

Film  Exchange  Employes'  Union.  Local 
No.  16,169,  will  hold  its  first  annual  ball 
and  hop  at  Hibernian  Hall  March   3. 

F.  J.  Fegan,  manager  ol  the  Standard 
Film  Corporation  of  St.  Louis,  has  secured 
the  Missouri,  Kansas  and  Southern  Illinois 
territorial  rights  for  Gaumont's  two-reel- 
er, "The  Real  Roosevelt,"  and  has  booked 
the  Pershing  Theatre  for  the  St.  Louis 
first   run. 

Work  of  re-decorating  and  finishing  the 
new  Rialto  Theatre,  Grand  and  Olive 
streets,  is  nearly  completed  and  present 
indications  are  that  the  house,  which  was 
formerly  the  old  Players'  Theatre,  will 
open  March  15. 

The  Rothapfel  Program,  to  consist  of 
one  feature,  a  comedy  and  a  travelogue 
each  week,  will  be  distributed  throughout 
this  territory  by  the  Independent  Sales 
Corporation  of  St.  Louis,  of  which  Joseph 
Desberger    is    manager. 

J.  R.  Weinbrenner,  counsel  for  the  St. 
Louis  Film  Board  of  Trade,  has  gone  to 
Kansas  City  to  organize  the  Kansas  City 
Film  Board  of  Trade  at  the  request  of 
exchange  managers  of  that  city. 

Edward  O'Neil.  brother  of  Jack  O'Neil, 
of  the  Pathe  exchange,  has  been  killed  in 
an  aeroplane  accident  in  France,  accord- 
ing to  dispatches  received  by  the  latter 
here. 


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A  "Timely"  Conference  on  "Saturday   to   Monday" 

Between  Constance  Talmadge  and  Her  New  Director,   Robert  G.  Vigfiofa   (» 


1368 


THE     MOVING     PICTURE    WORLD 


March  8,  1919 


A  NEW  HOUSE  PLANNED  FOR  ELIZABETH 

A  Thirty  Thousand  Dollar  Edifice  Will  Soon 
Replace  the  Old  Grand  Theatre  of  That  Town 

MRS.    McGINLEY,    owner   of   the   Grand 
Theatre    at    Elizabeth,    Pa.,    has    had. 
plans  prepared  for  a  new  theatre,  to 
cost  $30,000,  work  on  which  will  be  start- 
ed as  soon  as  the  contract  is  let. 

The  new  house  will  have  a  seating  ca- 
pacity of  1,000  and  will  be  so  arranged 
that  stage  shows  as  well  as  picture  plays 
can  be  put  on.  It  will  be  built  after  the 
style  of  the  Regent  Theatre  in  Pittsburgh 
and  will  be  equipped  with  every  modern 
appliance  devised  for  the  comfort  and 
convenience  of  patrons.  The  entire  build- 
ing will  be  fire-proof,  with  concrete  floors, 
all  passages  and  aisles  will  be  wide  and 
numerous  exits  will  be  provided.  The 
new  structure  will  be  built  on  the  site 
of  the  present  theatre,  but  the  work  will 
be  done  in  such  a  manner  that  much  of 
the  new  building  will  be  completed  before 
it  is  necessary  to  abandon  the  old.  It  is 
the  intention  of  the  management  to  pro- 
vide amusement  accommodations  practic- 
ally throughout  the  period  of  construc- 
tion. 

Stahl's   Organ   Damaged. 

In  Stahl's  new  theatre  in  Homestead 
a  handsome  new  Smith-Seeburg  organ 
was  damaged  by  some  miscreants  while 
the  theatre  was  closed  owing  to  the  death 
of  Mr.  Stahl's  16-year-old  son. 

The  local  police  finally  apprehended  the  . 
culprits,  a  trio  of  boys,  who  did  the  work 
as  a  piece  of  mischief.  It  is  understood 
their  parents  have  agreed  to  make  good 
the  damage.  A  force  of  workmen  from 
the  Seltzer  Music  Company,  repaired  the 
organ  and  during  the  repair  period  Prof. 
Graninger,  the  organist,  played  the  piano 
during  the  shows. 

Universal   Holds   Convention. 

J.  J.  Schnitzer,  of  the  Universal  home 
office,  was  recently  in  Pittsburgh  and  pre- 
sided at  a  district  managers  convention  at 
the  William  Penn  hotel,  February  18  and 
19.  The  district,  which  covers  the  Pitts- 
burgh, Cleveland,  Cincinnati.  Buffalo  and 
Detroit  film  sections,  is  in  charge  of  A.  A. 
Smith  and  the  following  managers  at- 
tended the  convention:  E.  J.  Smith,  Cleve- 
land; F.  H.  Hopkins,  Buffalo;  L.  Baum. 
Cincinnati;  J.  C.  Bush,  Detroit;  John  Me- 
Aleer,  Pittsburgh.  Various  matters  were 
discussed  at  the  gathering  and  the  mat- 
ter of  unexcelled  service  to  the  exhibitors 
was  an  important  topic. 

Rennva   Opera    House   to    He   Improved. 

J.  J.  McFadden.  of  the  Renova  Opera 
House,  Renova,  Pa.,    is   planning   to   greatly 


enlarge  his  house  in  the  near  future.  The 
theatre  will  be  rebuilt  on  the  style  of  the 
Pittsburgh  Regent  with  a  bleacher  effect, 
increasing  the  capacity  from  750  to  1,250 
persons.  Mr.  McFadden  also  intends  to 
make  many  other  improvements,  includ- 
ing the  installation  of  a  $10,000  pipe  or- 
gan. After  this  work  is  completed  the 
Renova  Opera  House  will  be  one  of  the 
finest  of  its  kind  in  this  territory  outside 
of   the   city   of   Pittsburgh. 

The    Local    Film    Did    Not    Materialize. 

J.  B.  Cox,  of  Cox's  Theatre,  Mt.  Pleasant, 
Pa.,  was  in  Pittsburgh  Friday,  February 
14th,  for  the  first  time  since  his  recent 
illness.  He  says  that  he  recently  had  an 
unpleasant  experience  with  one  J.  C.  Os- 
burn,  who  came  to  his  house  three  weeks 
ago  and  made  a  contract  to  make  and  ex- 
hibit a  local  film,  the  agreement  being 
that  the  pictures  were  to  be  run  Friday 
and  Saturday,  February  14th  and  15th. 
Cox  advertised  the  affair,  but  Osburn  fail- 
ed to  make  good  on  his  end  of  the  prop- 
osition, so  a  hurried  trip  had  to  be  made 
to  Pittsburgh  to  get  pictures  for  the  days 
on  which  the  local  film  was  to  be   shown. 

Goldwyn     Production     Going    Good. 

One  of  the  Goldwyn's  first  special  pro- 
ductions, "For  the  Freedom  of  the  World," 
is  still  going  strong  in  the  Pittsburgh  ter- 
ritory. Schoff  and  Lehrman,  of  the  Won- 
derland at  Madera,  Pa.,  recently  played 
the  picture  to  big  business,  and  these  men 
have  nothing  but  the  highest  of  praise 
for  it.  Manager  Grace,  of  the  Grand  at 
Coalport,  Pa.,  did  such  an  enormous  busi- 
ness with  this  production,  that  he  has  re- 
booked    it    for    early    showing. 

Myers    Makes    Successful   Trip. 

Ralph  Myers,  Goldwyn  salesman,  has 
just  returned  to  Pittsburgh  after  a  big 
week  on  the  road  in  the  eastern  part  of 
the  Pittsburgh  territory.  He  says  that 
this  was  the  biggest  week  he  had  yet  ex- 
perienced with  the  Goldwyn  productions. 
Recently  he  booked  Goldwyn  releases  in 
James  Steele's  Bellevue  Theatre,  Bellevue, 
Pa. 

••The    Heart    of    Humanity''    Fills    Pitt. 

"The  Heart  of  Humanity,"  the  Universal 
big  special,  released  as  a  Jewel  produc- 
tion, opened  an  engagement  at  the  Pitt 
THeatre,  Pittsburgh,  Monday,  February 
17,    under   auspicious    circumstances.      The 


crowds    on    Monday    night    were    so    dense 

that  fully   500   persons  were  turned  away. 

New  House  in  Mullens,  W.  Va. 

An  excellent  motion  picture  house, 
named  the  Wyoming,  has  been  opened  by 
Mr.  Sizemore  at  Mullens,  W.  Va.  The 
theatre  charges  20  cents  admission  and 
puts  on  a  good  class  of  pictures. 

West     Virginia     Houses     Are     Critical. 

C.  J.  Simeral,  of  the  First  National  Ex- 
hibitors' Exchange,  states  that  any  road 
man  who  thinks  anything  goes  in  West 
Virginia,  has  another  guess  coming.  That 
may  have  been  the  case  years  ago,  but 
not  any  more.  Nowadays  the  houses  in 
that  section  want  the  best  there  is  in  the 
picture  line  and  the  exhibitors  are  will- 
ing  to  pay   for   them. 

More  Power  to  Malanos. 

Nick  Malanos  is  so  pleased  with  the 
Powers  Cameragraphs  he  uses  in  his 
Frederick  Theatre,  East  Pittsburgh,  Pa., 
that  he  purchased  two  more  for  his  Loyal 
Theatre  there. 

Glanz  and   Booth   Rewarded. 

Manager  Levison,  of  the  Select  ex- 
change, Pittsburgh,  reports  that  the  work 
of  his  salesmen,  Moe  Glanz  and  E.  B. 
Booth,  has  been  so  satisfactory  that  the 
Select  home  office  has  granted  them  each 
a    substantial    raise    in    salary. 

Pittsburgh    News    Notes. 

Ben  Goldstein,  formerly  with  the  Fox 
Film  Corporation  in  Detroit,  is  now  with 
the  same  company  in  Pittsburgh,  in  ca- 
pacity  of  salesman. 

The  second  annual  drive  of  the  Pitts- 
burgh branch  of  the  Fox  Film  Corpora- 
tion commenced  Monday,  February  17. 
This  puts  Messrs.  Ben  Goldstein,  Louis 
Cohen  and  George  Ranshaw  out  on  the 
road  for  a  thirty-day  period,  each  sales- 
man having  about  a  hundred  towns  on 
his  list. 

E.  V.  Schoen,  better  known  as  "Ed" 
Schoen  in  the  Pittsburgh  film  section,  is 
back  in  the  city  again  with  the  Wurlitzer 
Organ   Company. 

Capt.  R.  J.  Kinder,  for  some  time  con- 
nected with  the  Pittsburgh  branch  of  the 
World  Film  Corporation,  resigned  that 
position  Saturday,  February  15th.  He 
will  handle  a  big  road  show  in  the  Pitts- 
burgh   territory    in    the    near    future. 

D.  R.  Cohen,  formerly  salesman  for  the 
Pittsburgh  Universal  and  Quality  ex- 
changes is  now  with  the  Fox  Film  Cor- 
poration  in   a   similar   capacity. 

William  Weiland,  of  the  Standard  ex- 
change, Pittsburgh,  is  confined  to  his 
home  with  an  attack  of  the  flu. 

W.  L.  Griffith  is  now  looking  after  Pitts- 
burgh trade  for  the  Metro  exchange  and 
Ralph  Meyerson,  whose  territory  was 
West  Virginia,  has  been  transferred  to 
Griffith's  stamping  ground,  which  includ- 
ed   the   main   line    east. 

Jerome  Casper,  manager  of  the  Liberty 
Theatre,  East  Liberty,  Pittsburgh,  re- 
turned from  Atlantic  City  Monday,  Feb- 
ruary seventeenth,  whither  he  had  gone 
in   quest   of   relief  for  a   throat   affection. 

Walter  S.  Ainsworth,  formerly  of  the 
Fox  exchange,  is  now  on  the  road  for 
the  Day  Film  Corporation.  His  father, 
G.  R.  Ainsworth,  is  the  manager  of  the 
exchange. 

The  offices  of  the  Rowland  &  Clark 
theatres,  Pittsburgh,  will  be  moved  from 
the  Westinghouse  Building  to  the  fifth 
floor  of  the  Jenkins  Arcade  about  April  1. 


"Hoot  Mon"  Is  a  Pathe  Highland  Fling,  with  Stan  Laurel  as  the  Highball. 


Salt  Lake  News  Letter 

Salt    Lake    Houses    Prospering. 

THE  picture  houses  of  the  city  are 
enjoying  excellent  business  and  a  va- 
riety of  first  class  attractions  are 
offered.  The  Paramount-Empress  Theatre 
offered  "The  Silver  King,"  featuring  Wil- 
liam Faversham  during  the  first  half  of 
the  week  and  did  capacity  business.  Its 
week-end  attraction  is  "Little  Women." 
Equally  good   business   was  attracted  to 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1369 


the   American   Theatre   by   the   latest   Ger- 
aldine  Farrar  picture,   "Shadows." 

The  outstanding  event  of  the  week  in 
picture  circles  was  the  reopening  of  the 
Hippodrome  Theatre,  formerly  the  Grand, 
as  a  first  class  motion  picture  house. 
Heavy  business  was  reported  for  the 
week,  the  bill  being  "Virtuous  Wives." 
Brown  Re-elected  President  Managers' 
League. 

Louis  Marcus,  district  manager  for  the 
Famous  Players-Lasky  organization,  has 
returned  from  Boise,  Ida.,  where  he  at- 
tended the  meetings  of  the  annual  con- 
vention of  the  Idaho  Theatre  Managers' 
League.  Herman  Brown,  of  Boise,  was 
re-elected    president    of    the    organization. 

The  convention  was  concluded  with  a 
big  banquet  at  Nampa,  Ida.,  at  which  sev- 
eral interesting-  boxing  bouts  were  staged, 
the  Majestic  Theatre  being  used  for  the 
latter  purpose.  Besides  Idaho  exhibitors, 
a  number  of  film  men  were  present  at  the 
meetings.  Mr.  •Marcus  says  that  the  con- 
vention placed  itself  on  record  as  being 
vigorously  opposed  to  the  proposed  five 
per  cent,  film  tax,  contemplated  in  the 
war  revenue  bill. 

Paramount-Empress   Celebrates. 

In  observance  of  the  third  anniversary 
of  the  opening  of  Paramount-Empress 
Theatre,  a  banquet  was  given  at  the 
Rotisserie  Inn  for  employes  of  the  house, 
their  wives  and  friends.  The  managers 
of  all  Salt  Lake  City  theatres  received  in- 
vitations. The  banquet  followed  the  clos- 
ing of  the  theatre.  Manager  Carpenter 
says  that  his  three  years'  experience  has 
been  most  gratifying,  and  that  the  house 
has  eclipsed  the  brightest  expectations  of 
its  founders. 


Dallas  News  Letter 

Dodd  Installs   a   Projection   Room. 

A  SPACIOUS  projecting  room,  with  a 
gallery  and  first  floor  of  comfortable 
seats,  has  been  installed  by  Manager 
D.  P.  Dodd,  of  the  E.  K.  Barnett  Theatre 
Supply  Company,  for  the  use  of  Dallas 
film  exchange  managers  who  may  wish 
to  Inspect  showings  of  newly  arrived 
films.  It  fills  a  long  felt  want  and  is 
widely  utilized. 

The  Gusher  Theatre   Opens. 

The  Gusher  Theatre  is  to  be  the  latest 
playhouse  in  the  city  of  Ranger,  which 
has  grown  from  2,500  to  20,000  in  the  last 
few  months   owing  to   the   oil  boom. 

O.  W.  Fordyce  is  opening  the  theatre. 
He  is  remodeling  a  vacant  store  building 
and  installing  seats.  His  rent  on  these 
quarters  is  somewhere  about  $10,000  a 
year  or  dearer  than  such  a  location  or 
building  in  Dallas. 
Hancock  Opera  House  Runs  Pictures  Only. 

The  Hancock  Opera  House  at  Austin, 
Texas,  is  now  showing  moving  pictures 
only,  after  almost  a  quarter  of  a  century 
with  the  legitimate.  The  theatre  is  one 
of  the  landmarks  of  the  capital  city,  and 
is  one  of  the  oldest  in  the  South.  Louis 
Hancock,  owner,  has  assumed  active  man- 
agement of  the  theatre  since  the  death  of 
George  Walker,  and  announced  this 
drastic  change  in  policy. 

Shannon    with    Pathe. 

J.  C.  Shannon,  formerly  a  representa- 
tive of  the  Hodkinson  Corporation  at 
Kansas  City,  now  has  opened  offices  with 
Pathe  here,  and  will  have  charge  of  Pathe 
interests  in  this  territory.  He  succeeds 
J.  B.  Dugger,  now  in  the  oil  business. 
Del  Rio  Opens. 

Del  Rio,  on  the  Mexican  border,  is  the 
last  city  to  open  up  after  a  protracted  in- 
fluenza quarantine.  Every  theatre  in 
Texas,  Oklahoma  and  Arkansas  is  now 
wide  open  and  doing  good  business. 
Personal    Items. 

Manager  LeRoy  Bickel,  of  First  Na- 
tional, reports  that  66  new  franchise 
holders  had  been  signed  up  for  the  com- 
ing   year. 

L.  D.  Brown  is  now  touring  South  Texas 
in    the    interest    of   American    productions. 


THREE  OTTAWA  HOUSES  POOL  PUBLICITY 

Imperial,  Family  and  Centre  Theatres  Combine 
on  an  Advertising  Stunt  That  Pans  Out  Well 

All,"  the  Liberty  Theatre,  Calgary,  Al- 
berta, has  announced  that  it  has  decided 
to  reduce  its  admission  charge.  The  ar- 
gument is  used  that  it  costs  every  person 
a  considerable  sum  for  bare  necessities  of 
life  and  that  the  theatre  management  has 
decided  to  bring  the  moving  picture  form 
ot  entertainment  within  the  reach  of  more 
people. 

The  general  admission  at  the  Liberty 
Theatre  had  been  25  cents  with  a  war  tax 
o-  2y2  cents  additional.  The  admission 
has  been  reduced  to  20  cents  and  this 
amount  calls  for  only  a  one  cent  war  tax, 
making  21  cents  altogether.  Assurance 
is  given  that  the  quality  of  shows  will  be 
maintained.  The  Liberty  is  presenting 
Goldwyn,  Metro,  Universal  and  Paramount 
Artcraft  releases. 


THREE  theatres  of  Ottawa,  Ontario, 
used  co-operative  methods  for  the 
presentation  of  Chaplin's  "Shoulder 
Arms"  in  the  Canadian  capital  during  the 
week  of  February  17.  The  three  houses 
were  the  Imperial,  Family  ancF  Centre 
theatres. 

The  houses  used  a  combined  advertise- 
ment of  1,800  lines  in  the  February  15th 
issue  of  the  Ottawa  Journal,  and  the 
newspaper  provided  a  special  Charlie  Cap- 
lin  page  of  reading  matter  and  illustra- 
tions to  go  along  with  the  big  ad.  All 
billboards  and  window  cards  for  the  com- 
edy also  carried  the  names  of  the  three 
houses.  The  comedy  was  presented  dur- 
ing the  whole  week  at  each  theatre  and 
arrangements  were  made  whereby  the 
three  houses  would  have  the  exclusive 
presentation  of  the  release  in  Ottawa. 

Each  of  the  three  theatres  used  smaller 
spaces  in  the  Journal  for  individual  an- 
nouncements for  the  week,  the  Family 
and  Centre  theatres  taking  200  lines  each 
and  the  Imperial  Theatre  using  250  lines. 
This  meant  that  2,450  lines  of  advertising 
was  used  in  the  one  issue  for  the  Chaplin 
picture.  This  makes  almost  one  whole 
page   of  paid  space. 

Special  mention  was  made  of  the  fact 
that  no  less  than  fifty-one  Toronto  thea- 
tres were  showing  Chaplin's  First  Na- 
tional pictures,  but  that  only  three  Ot- 
tawa houses   would   show  the   releases. 

Toronto  Building  Activities. 

The  Family  Theatre,  Queen  street  East 
and  Lee  avenue,  Toronto,  recently  ac- 
quired by  the  Paramount  Theatres,  Lim- 
ited, Toronto,  has  been  enlarged  and  re- 
decorated, the  seating  capacity  halving 
been  increased  to  about  1,200.  The  St. 
Julien  Theatre,  Bloor  Street  West,  Tor- 
onto, controlled  by  the  same  company, 
which  was  damaged  by  fire  a  few  weeks 
ago,  is  also  being  rebuilt.  The  Alham- 
bra  Theatre,  a  brand  new  house  on  the 
site  of  the  old  Prince  George  at  Bloor 
and  Bathurst  street,  Toronto,  which  is  to 
be  operated  under  the  direction  of  the 
Paramount  Theatres,  Limited,  is  nearing 
completion.  The  Alhambra  will  seat 
about  1,600  people  and  will  be  a  fine  up- 
town   house. 

Announcement  is  also  made  that  the 
new  Allen's  Bloor  Street  Theatre,  Bloor 
and  Bathurst  streets,  will  be  ready  for 
operation  during  the  first  week  in  March. 
This  is  a  very  beautiful  structure.  The 
manager  of  this  house  will  be  Herb  Jen- 
nings) a  veteran  exhibitor  of  Toronto,  Ot- 
tawa   and    Kitchener. 

Odeon     Cashes     in     on     Censorship. 

The  Odeon  Theatre,  Hull,  Quebec, 
across  the  river  from  Ottawa,  Ontario, 
made  a  special  point  of  the  fact  that  an 
attraction  shown  on  Saturday  to  Monday, 
February  15-17,  had  been  condemned  by 
the  Ontario  censors  and  could  not  be  pre- 
sented in  Ottawa  on  that  account.  The 
theatre  used  a  considerable  number  of 
billboards  in  Ottawa  to  get  patronage 
from  across  the  river,  while  an  automobile 
was  used  to  advertise  the  feature  on  Ot- 
tawa's main  streets.  The  automobile  car- 
ried signs  which  announced  that  the  fea- 
ture had  been  condemned  by  the  Ontario 
censors,  but  that  Ottawa  people  could  see 
it  anyway  by  going  over  to  the  Quebec 
side. 

The  feature  was  "Where  Are  My  Child- 
ren?" and  the  picture  had  enjoyed  long 
runs  in  Montreal  and  other  leading  centres 
of  Quebec. 

An  interesting  detail  is  that  advertise- 
ments for  the  Odeon  Theatre  engagement 
in  Hull  were  offered  to  the  Ottawa  daily 
newspapers,  but  were  refused,  it  is  stated. 

Calgary's  Liberty  Reduces  Admission. 

Under  the  heading  of  "Bringing  the 
Photoplay    Theatre    within    the    Reach    of 


Canadian    Pictures    Being    Released. 

Clair  Hague,  president  of  the  Canadian 
Universal,  Toronto,  has  announced  the  im- 
mediate release  in  Canada  of  a  series  of 
scenics  of  particular  interest  to  Canadian 
subjects.  The  series  is  made  up  of  twen- 
ty-six single  reels  and  the  views  consist 
of  visits  of  scenic  spots  across  the  whole 
country.  The  pictures  will  be  released 
simultaneously    in    various    leading    cities. 

Another  Canadian  development  was  the 
first  release  of  British  Films,  Limited,  in 
Canada  under  the  direction  of  Jule  and 
J.  J.  Allen,  of  Toronto,  during  the  week 
of  February  17.  The  first  presentation 
was  "Kiddies  in  the  Ruins,"  which  was 
shown  at  the  Allen  Theatre,  Toronto, 
along  with  "The  Hope  Chest,"  starring 
Dorothy   Gish,    as   an   added   attraction. 

Toronto    Schools   to    Have   Movies. 

The  Management  Committee  of  the 
Board  of  Education,  Toronto,  has  decided 
to  equip  all  schools  of  the  city  with  dark 
blinds  so  that  various  rooms  may  be 
turned  into  moving  picture  theatres  for 
matinee  performances.  No  further  in- 
formation was  divulged  at  the  meeting 
with  the  exception  that  it  was  agreed  to 
cover  the  expense  of  moving  picture  lec- 
tures by  charging  pupils  a  one-cent  ad- 
mission fee  for  the  special  classes.  Drs. 
Noble  and  Brown,  two  members  of  the 
committee,  were  particularly  enthusiastic 
about  the  proposition  and  dwelt  at  length 
on  the  educational  possibilities  of  anim- 
ated  pictures. 

Big   Cast   Invited. 

A  call  has  been  issued  for  types  for  a 
cast  of  seventy  people  for  a  moving  pic- 
ture to  be  produced  in  Montreal,  Quebec. 
Announcement  is  made  that  "No  salaries 
will  be  paid  to  those  taking  part  in  this 
picture,  but  local  talent  will  be  given 
every  encouragement."  It  is  understood 
that  Merrick  R.  Nutting,  of  Montreal,  is 
interested  in  the  venture  and  that  a  Pathe 
director  and  cameraman  will  look  after 
various  arrangements. 

Managers  Consider  Purchase  of  Exchange. 

Managers  Labrecque,  of  the  Passe 
Temps  Theatre  and  Lavergne,  of  the  Rose- 
mount  Theatre,  Montreal,  Quebec,  and 
other  interested  men,  held  a  meeting  at 
the  Club  Canadian,  Montreal,  recently  to 
discuss  the  advisability  of  purchasing  a 
Montreal  film  exchange.  The  moving  pic- 
ture men  are  said  to  have  considerable 
capital  at   their  disposal. 

Imperial   Aids   Boy   Scouts. 

Special  Saturday  morning  matinees 
were  held  at  the  Imperial  Theatre,  Mon- 
treal, under  the  auspices  of  the  Boy 
Scouts  of  Montreal.  The  boys  sold  the 
tickets  and  Manager  Conover  provided  the 
show,  and  the  proceeds  were  set  aside  for 
the  establishment  of  Boy  Scout  head- 
quarters  in   the   city. 


1370 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


CLEVELAND   WILL  HAVE  A  NEW  RIALTO 

The  House  Will  Cost  One  Hundred  and  Fifty 
Thousand  Dollars  and  Open  Early  in  October 


ANNOUNCEMENT    has  been   made   that 
Cleveland   Is   to   have   another   large, 
new   theatre   to    be   located   on   West 
26th    street,    near    Lorain. 

This  house  has  been  projected  for  a 
long  time,  in  fact  before  the  war.  It 
will  be  the  third  large  theatre  to  be 
opened   In   Cleveland   this  year. 

Howard  Reif,  P.  E.  Essick  and  H.  Fich- 
kensher  have  taken  the  lease  on  the  new 
house,  which  will  be  known  as  the  RIalto, 
and  will  have  about  1,400  seats. 

Mr.  Essick  is  one  of  the  owners  of  the 
Sunbeam  and  Ezella,  and  Mr.  Reif  owns 
the   Ridge   and    Stork   theatres. 

The  building  is  to  cost  about  $150,000, 
and  will  be  situated  on  a  parcel  of  land 
75  feet  by  175  feet.  It  will  be  two  stories 
high  and  have  a  white  terra  cotta  front. 

The  new  house  will  be  opened  about 
October  1,  and  will  have  special  lighting 
effects  and  an  orchestra.  It  will  be  open 
all  day,  as  this  section  of  the  city  is  a 
business  district. 

Pictures    Pack    the    School. 

According  to  the  principal  of  the  Lake- 
wood  school,  the  nine  hundred  boys  and 
girls  are  at  school  every  day  since  they 
installed  a  moving  picture  machine  in  the 
auditorium. 

As  soon  as  the  noon  recess  arrives  they 
scramble  for  the  hall  to  see  Charlie 
Chaplin,  the  Ford  Weekly  and  other  pic- 
tures. 

Death   of   Mrs.    C.    10.    Almy. 

The  film  folks  of  Cleveland  were  shocked 
to  hear  of  the  death  of  Mrs.  C.  E.  Almy, 
the  wife  of  the  manager  of  the  Cleveland 
Metro  Exchange. 

Mrs.  Almy  died  February  11  from  pneu- 
monia,   after    a    few    days    illness.      Her 
husband   and   baby    daughter   survive   her. 
News    Notes. 

The  Atlas  Theatre,  Cleveland,  is  now 
operated  by  George  Epstein,  of  Detroit, 
and  Al.  S.  Hoffer,  of  Cleveland. 

Manager  Smith,  of  the  Cleveland  Uni- 
versal, was  in  Pittsburgh  last  week  at- 
tending a  meeting  of  exchange  and  dis- 
trict  managers. 

"Pathe"  Stearns  closed  one  of  the  big- 
gest contracts  of  the  season  in  Cleveland 
when  he  sold  "Common  Clay"  to  Paul 
Gusdanovic  for  use  at  the  Strand  and 
Orpheum    theatres    the    week    of    April    6. 

The  exchange  men  of  Cleveland  are  de- 
termined to  stamp  out  bicycling  of  films 
between  theatres,  and  have  brought  the 
matter  before  the  Chamber  of  Commerce. 


Spokane  News  Letter 

Harry  Carey  Appears  at  Casino. 

HARRY  CAREY  the  Universal  star, 
who  is  also  a  California  rancher, 
spent  Friday,  February  21  in  Spo- 
kane and  made  three  appearances  at  the 
Casino  Theatre.  Manager  C.  E.  Stilwell 
gave  a  luncheon  the  same  day  at  the 
Davenport  hotel  to  dramatic  critics  of  the 
local  papers,  Manager  and  Mrs.  W.  Potter, 
of  the  Universal  Film  Exchange;  Manager 
W.  C.  Smith,  of  the  Hippodrome,  and  the 
Moving     Picture     World     representative. 

Mr.  Carey  played  to  capacity  houses  at 
three  performances  in  the  Casino  and  was 
introduced  at  the  close  of  each  per- 
formance. He  reports  that  he  will  return 
to   Universal    City   April    1. 

What    Washington    Audiences    Like. 

O.  W.  Newton,  of  the  Liberty  Theatre. 
Hillyard,  reports  that  "The  Wildcat  of 
Paris"  is  a  success  at  his  house  and  that 
other  good  drawing  cards  recently  have 
been  "Creaking  Stairs"  and  "Craving." 
He  reports  that  Dorothy  Phillips  and 
Harry  Carey  are  winners  with  Hillyard 
crowds. 

Charles  Packeritz,  of  the  Empress 
Theatre,  reports  a  good  business.    He  says 


that  serials  do  well  with  his  crowd  and 
that  Eddie  Polo  in  "The  Lure  of  the 
Circus"   is  drawing   well. 

Carter  Joins  Pathe. 
L.  J. -Carter,  booking  man  for  the  Uni- 
versal in  Spokane  for  four  years,  has 
entered  the  service  of  the  Pathe  Exchange 
as  traveling  man  for  the  territory.  R.  C. 
Hudson,  succeeded  Mr.  Carter  with  the 
Universal. 

Nelson  Travels  for  Mutual. 

J.  S.  Nelson,  formerly  with  the  Uni- 
versal here  and  now  with  the  Mutual  as 
traveling  representative  for  Washington 
from  the  Seattle  office,  spent  several  days 
here.  He  is  making  bookings  for  John- 
son's Cannibals  in  the  territory. 
Spokane    Brevities. 

Priscilla  Dean  in  "The  Wildcat  of  Paris" 
at  the  Class  A,  and  Johnson's  "Cannibals 
of  the  South  Seas"  at  the  Auditorium 
played    to    capacity    houses. 

Superior  court  judges  and  clergymen 
viewed  a  private  showing  of  "The  Fall 
of  Barbary  Coast"  at  the  Auditorium.  It 
will  be  run  for  a  week. 

Pictures  of  the  Catalina  islands,  in 
natural  colors,  were  given  a  private  show- 
ing at  the  Clemmer.  H.  James  Boswell, 
of  Seattle,  who  represents  the  World  Film 
Company,    brought    them    here.' 

C.  A.  Scates,  manager  of  the  Paramount 
Theatre,  Okanogan,  visited  the  Universal 
exchange  of  the  city.  He  reports  success 
in   running   Goldwyn   pictures. 


Kansas  City  News  Letter 

Kansas    City   Had   Great   Month. 

LOCAL  exchanges  state  that  their  Feb- 
ruary business  has  been  a  record- 
breaker. 
The  moving  picture  houses  have  been 
playing-  to  full  capacity  during  the  past 
week.  After  the  enforced  seclusion  of  the 
public  caused  by  the  "flu"  and  the  strikes, 
Kansas  City  is  making  up  for  it  by  crowd- 
ing  all   performances. 

Vitagraph    Notes. 
Corporal       Wayne       Pittinger,       former 
booker    for    the    General    Film    Company, 


Swinging  For  It 

Is  a  Pleasant  Sentence  for  Olive  Thomas  in 
"Upstairs  and  Down"   (Selznick). 


has  returned  from  the  war,  and  is  now 
booking  for  the  Vitagraph.  He  served 
in  France  with  Co.  H.  of  the  354th  Regi- 
ment. 

J.  J.  Millstein,  of  the  Vitagraph  Denver 
office,  has  been  transferred  to  Kansas 
City,  and  will  travel  in  the  interests  of 
special  super  releases. 

F.  F.  Nine,  of  the  Vitagraph,  has  re- 
turned from  a  successful  trip  through 
Oklahoma.  Business  down  there  was 
better  than  his  wildest  dreams  had  pic- 
tured. 

Harryman    Will    Build    New    Theatre. 

The  moving  picture  business  is  increas- 
ing so  rapidly  that  C.  G.  Harryman,  of 
the  World  in  Enid,  Okla.,  has  been  obliged 
to  abandon  his  present  theatre  and  build 
a  new  one.  It  will  be  one  of  the  hand- 
somest in  Oklahoma,  and  will  cost  an  even 
$100,000. 

News    Notes    of    the    Mid    South   West. 

Wichita  Falls,  Texas. — Plans  are  under 
way  and  the  contract  will  be  let  soon 
for  a  modern  fire-proof  motion  picture 
theatre,  to  be  erected  in  property  owned 
by  T.  B.  Noble.  The  theatre  will  have  a 
seating  capacity  of  at  least  1500. 

Louisana,  Mo. — W.  A.  Boyd  has  assumed 
control  of  the  Burnett-Buell  Opera  House 
in  connection  with  the  management  of  the 
Star  Theatre. 

Union,  Mo. — Albert  Rabenneck  will  be- 
gin the  erection  of  a  new  theatre  build- 
ing at  once.  The  building  will  be  50x96 
feet  and  will  have  a  capacity  of  about  500. 

Bethany,  Mo. — F.  H.  France  has  sold  the 
Elite  picture  theatre  to  Chas.  Zimmerlee 
and  son,  who  took  charge  February  10. 

Southwest  City,  Mo. — Dr.  E.  G.  Croxdale 
has  purchased  a  complete  moving  picture 
outfit  and  he  will  erect  a  new  theatre 
building  in  which  it  will  be  installed.  The 
show  will  be  under  the  management  of 
his  son,  Smith  Henley. 

Sapulpa,  Okla. — G.  Petropol,  manager  of 
the  Liberty  Cafe,  has  plans  for  a  new  the- 
atre which  will  be  erected  in  the  near  fu- 
ture at  a  cost  of  $100,000.  The  building 
will  be  modern  and  fireproof  and  have 
a  large  seating  capacity. 

Clifton,  Ariz. — The  Cascarelli  Theatre 
at  Metcalf  was  recently  destroyed  by  fire; 
the    loss    exceeded    $13,000. 

Salina,  Kan. — H.  C.  Collins  has  resigned 
as  manager  of  the  New  Theatre  and  will 
open  another  house  in  Missouri. 

Salina,  Kan. — Work  has  started  on  re- 
modeling   the    Strand    Theatre. 

Pratt,  Kan. — The  Elite  Theatre  is  being 
renovated  and  improved  extensively  un- 
der a  new  management. 

Belleville,  Kan. — C.  W.  Bartlett  and  son 
have  purchased  the  "Great  White  Way" 
Theatre  and  will  open  it  to  the  public 
February    14. 

Neodesha,  Kan. — The  Princess  Theatre 
is  to  be  enlarged  and  improved  to  meet 
the  steadily  increasing  business.  The 
new  seating  capacity   will   be   1000. 

Girard,  Kan.- — H.  R.  Barker  and  L.  R. 
Somers,  of  Iola  and  Chanute,  respectively, 
have  taken  over  the  management  of  the 
Bluebird  Theatre. 

Seneca,  Kan. — The  Electric  Theatre  is 
under  the  new  management  of  Mr.  and 
Mrs.  Rahl,  who  succeed  Ray  T.  Ingalls, 
former  manager. 

Great  Bend,  Kan. — The  Regent  Theatre 
was  opened  February  10  under  the  man- 
agement  of   C.   C.   Johnson. 

Carthage,  Texas. — A  moving  picture  ma- 
chine has  been  installed  in  the  high  school 
by  the  senior  class. 

BENSON,  NEB. — McArdle  and  Longacre 
have  purchased"  moving  picture  theatre 
here. 

MINDE.N,  NEB. — Management  of  Minden 
Opera  House,  owned  by  B.  O.  Hostetler, 
of  Kearney,  has  been  taken  over  by  Wilson 
&   Darnell.  I 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1371 


Producers'  and  Distributors 


umi&DX&M  h&  mmuw)mmmum(M)mmmmm()m  miJ^mimMimMimw, 


Comprehensive  Press  Book 
on  "The  Forbidden  Room" 

AN  article  on  "Woman  Voters  as  Re- 
formers," by  Mary  Garrett  Hay, 
chairman  of  the  New  York  City 
Woman  Suffrage  Party;  a  story  on  how 
Wyoming  came  to  be  the  first  state  to 
have  woman  in  public  office;  a  stirring 
article  on  the  fight  of  Chicago's  women 
against  corruption;  a  comprehensive 
study  of  state  laws  due  to  women's  in- 
fluence, and  a  survey  of  prominent  women 
office  holders — these  are  some  of  the  news- 
paper articles  supplied  exhibitors  in  the 
press  book  issued  in  connection  'with  the 
William  Fox  photoplay,  "The  Forbidden 
Room,"  starring  Gladys  Brockwell,  which 
is  released  this  week  as  a  Victory  Pic- 
ture. Although  this  is  a  comprehensive 
press  book,  containing  every  conceivable 
kind  of  material  that  would  be  of  as- 
sistance to  .the  exhibitor  in  exploiting 
the  picture,  it  is  stated  by  the  Fox  Film 
Corporation  that  it  is  of  the  same  stand- 
ard as  other  press  books  issued  with  Fox 
productions. 

"The  Forbidden  Room"  was  directed  by 
Lynn  F.  Reynolds  and  is  the  story  of  how 
a  girl  risks  her  reputation  in  a  battle 
for    love   and   civic   righteousness. 

In  the  cast  supporting  Miss  Brockwell 
are  such  well  known  players  as  William 
Scott,  J.  Barney  Sherry,  Harry  Dunkin- 
son,  Al  Fremont,  William  Burress,  T.  S. 
Guise,  Louis  King,  R.  Dunber,  Lillian 
West.  Virginia  Lee  Corbin  and  Francis 
Carpenter. 

.Miss  Brockwell  plays  the  role  of  a 
stenographer.  She  is  put  in  a  trying 
predicament  by  men  who  hate  her  em- 
ployer, the  district  attorney.  To  save 
her  own  reputation  and  that  of  the  dis- . 
trict  attorney,  against  whom  a  corrupt 
city  political  ring  is  plotting,  she  devises 
and  executes  a  scheme  whereby  the 
framers  are  framed  and  are  forced  to 
confess  their  guilt. 


Vivid    Story    for    Next    Morey    Picture. 

The  story  of  "Fighting  Destiny"  in 
which  Harry  T.  Morey  will  soon  be  pre- 
sented by  Vitagraph  is  a  variant  of  the 
mistaken  identity  angle  dealing  with  the 
hero's  confusion  of  his  affianced  with  a 
girl  of  entirely  different  social  status. 
The  picture  starts  off  with  a  big  situa- 
tion which  reaches  its  height  when  the 
hero's  intended  wife  disappears  on  the 
eve  of  the  wedding.  He  traces  the  girl 
to  the  slums,  only  to  find  that  the  girl 
he  thinks  is  his  fiancee  is  another  woman. 

To  be  seen  in  support  of  Mr.  Morey  are 
Betty  Blythe,  Templer  Saxe,  Arthur  Don- 
aldson and  George  Majeroni.  Paul  Scar- 
don  directed  the  production. 


"Lafayette"  Film  Has  Notable  Cast. 

A  notable  cast  has  been  selected  to  in- 
terpret the  historical  characters  of  James 
Vincent's  production  of  "The  Spirit  of 
Lafayette."  Having  been  indorsed  by  the 
United  States  Government  where  a  char- 
acter was  needed  to  interpret  a  part,  the 
original  of  which  was  still  living,  no 
actor  was  engaged  for  the  part  and  none 
would  do  but  the  original  himself.  Hence, 
both  of  the  greatest  heroes  of  the  war 
appear  in  person  representing  themselves. 
They  are  Marshal  Foch  and  General 
Pershing.  George  Washington  and  Mar- 
quis de  Lafayette  are  represented  by 
Robert  MacQuarry  and  Earl  Schenck. 


Gertrude    Selby. 

Starring  in   Macdon   Comedies. 

Gets  Fine  Haitian  Views 
for  Outing  Chester  Scenics 

WHEN  H.  D.  Ashton,  cameraman  for 
the  Outing  Chester  Scenics,  re- 
turns from  his  tour  of  the  Black 
Republic  of  Haiti,  he  will  bring  with  him 
a  picture  of  a  phase  in  native  life  that 
has  never  been  seen  on  the  screen.  Mr. 
Ashton  sailed  Friday  on  the  Oranje  Nas- 
sau for  Port  au  Prince,  and  he  intends 
to  direct  his  efforts  around  the  ceremonies 
of  Voodoo  worship  in  Haiti.  Although  the 
Black  Republic  presents  some  of  the  most 
fascinating  and  picturesque  studies  of 
tropical  life  it  has  been  comparatively 
unexplored  by  cameramen,  and  the  Voodoo 
rites  have  never  been  caught  by  any  mov- 
ing   picture    camera. 

The  only  other  picture  dealing  with  this 
religion  met  with  disaster.  C.  L.  Chester 
a  few  years  ago  managed  to  get  scenes 
enough  from  the  Voodoo  ceremonies  to 
make  up  one  complete  film,  but  the  reels 
were  destroyed  in  the  custom  house  and 
never  shown  to  the  public.  So  the  com- 
pleted product  of  Mr.  Ashton's  tour  will 
release  a  world  of  material  utterly  un- 
known  to   the   scenic   screen. 

There  is  hardly  any  spot  on  the  Island 
of  Haiti  which  is  without  its  historic 
or  scenic  interest.  The  film  will  make 
the  most  of  such  picturesque  landmarks 
as  the  stronghold  of  Chrlstophe,  the  great 
black  king  of  Haiti,  who  erected  the 
massive  castle  as  a  protection  against  the 
French,  and  the  palace  of  San  Souci,  with 
its  background  of  tangled  forests.  It  is 
a  country  of  violent  and  savage  con- 
trasts, which  gives  unlimited  and  hitherto 
untouched  material  for  an  absorbing 
screen  scenic. 


Arbuckle's  "Love"  Finished. 

"Fatty"  Arbuckle  has  completed  "Love," 
his  latest  Paramount-Arbuckle  comedy, 
which  will  be  released  March  2,  and  from 
all  accounts  it  is  one  of  the  funniest  pic- 
tures he  has  ever  made.  Arbuckle  himself 
Is  responsible   for   the   story. 


"Made  in  America"  Appeals 
to  Chief  Boy  Scout  Executive 

JAMES  E.  WEST,  chief  scout  executive 
of  the  Boy  Scouts  of  America,  went 
on  record  recently  as  being  strongly 
in  favor  of  having  "all  engaged  as  leaders 
in  educational  work,  and  especially  those 
engaged  as  leaders  in  the  work  of  the 
Boy  Scouts  of  America"  see  "Made  in 
America,"  released  by  the  W.  W.  Hodkin- 
son    Corporation. 

Mr.  West's  letter  addressed  "To  Scout 
Officials"  follows: 

"Your  attention  is  invited  to  the  mo- 
tion picture  story  of  what  American  man- 
hood, genius  and  efficiency  did  to  make 
possible  'Peace  with  Victory,'  which  is 
just  being  released  to  the  regular  mo- 
tion picture  exhibitors  throughout  the 
United  States.  This  picture  is  entitled 
'Made  in  America,'  and  is  semi-official  in 
that  it  was  produced  with  the  co-opera- 
tion of  the  U.  S.  Government  and  indeed 
was  a  part  of  the  program  of  the  Com- 
mittee  on    Public   Information. 

"The  last  few  years  has  witnessed  so 
many  wonderful  developments  of  his- 
torical importance  that  it  is  difficult  to 
have  agreement  as  to  the  one  thing  which 
is  most  significant.  To  my  mind  one  of 
the  most  significant  events  of  the  war 
was  the  demonstration  of  effectiveness  of 
a  Democracy  as  shown  by  the  passage  and 
carrying  into  effect  of  the  draft  law. 
Certainly  all  who  are  interested  in  educa- 
tion, and  particularly  those  of  us  who  are 
giving  our  time  to  the  training  and  de- 
velopment of  character  of  boys,  have 
closely  followed  the  various  steps  in  the 
process  which  in  so  short  a  time  gave 
us  a  well-equipped,  efficient  army  which 
brought  the  war  to  an  end. 

"Many  of  us  have  personally  visited  the 
camps  and  observed  processes  for  train- 
ing and  development  of  the  man  power  of 
the  nation.  This  new  picture  makes 
available  to  all  alike  an  opportunity  of 
getting  the  authoritative  story  of  how 
this  big  task  was  accomplished  in  a  way 
that  is  not  only  of  absorbing  interest,  but 
actually  entertaining.  I  believe  that  the 
time  invested  to  see  this  picture  will  be 
a  good  investment  on  the  part  of  all  en- 
gaged as  leaders  in  educational  work,  and 
especially  for  those  engaged  as  leaders 
in  the  work  of  the  Boy  Scouts  of  America. 
"Sincerely  and  cordially  yours, 

"JAMES  E.   WEST, 
"Chief  Scout  Executive." 


Mystery  in   "The   Cambric  Mask." 

Suspense  is  one  of  the  principal  ele- 
ments of  "The  Cambric  Mask,"  the  Alice 
Jovce-Vitagraph  photoplay  which  has  just 
been  completed  at  the  Brooklyn  studio. 
"The  Cambric  Mask"  is  based  on  Robert 
W.  Chambers'  novel  of  the  same  name 
and  is  said  to  preserve  completely  the 
atmosphere  of  the  book,  which  has  proved 
a   genuine   "best  seller." 

There  is  a  touch  of  Klu-Klux-Klan  m- 
triguery  in  the  story.  Photofans  will  see 
these  white-robed  riders  of  the  night 
against  a  background  of  forest  and  marsh 
such  as  is  common  to  the  topography  of 
certain   sections  of  the   South. 

The  picture  was  directed  by  Tom 
Terriss,  and  in  support  of  Miss  Joyce  will 
be  seen  Maurice  Costello,  Herbert  Pattee,. 
Roy  Applegate,  Bernard  Siegel,  Jules 
Cowles,  Martin  Faust  and  Florence  De 
Shon. 


1372 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


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Hobert  Henley.  The  new  story  provides 
the  star  with  another  modern  emotional 
drama. 


Scene  from   "Where   the   West   Begins"    (American). 

Four  New  Goldwyn  Productions  Near  Completion 

THE  Goldwyn  Studios  at  Culver  City, 
Cal.,  are  humming  with  activity.  Four 
productions  scheduled  to  follow  the 
immediately  forthcoming  trio  of  Goldwyn 
successes — -Mabel  Normand  in  "Sis  Hop- 
kins," Pauline  Frederick  in  "The  Woman 
on  the  Index"  and  Rex  Beach's  powerful 
story  of  Alaska,  "The  Brand" — are  nearing 
completion.  Tom  Moore,  Madge  Kennedy, 
Mae  Marsh  and  Pauline  Frederick  are  the 
stars. 

Under  the  direction  of  Harry  Beaumont, 
Tom  Moore  is  finishing  the  last  scenes  of 
"A  Man  and  His  Money,"  from  the  novel 
by  Frederic  S.  Isham,  the  cinema  version 
of  which  is  being  produced  by  arrange- 
ment with  the  Bobbs-Merrill  Company; 
publishers  of  the  book.  It  is  a  delight- 
ful satire  embracing  the  adventures  of 
a  young  man  whom  circumstances  force 
into  the  ridiculous  position  of  valet  to  a 
kennel  of  toy  dogs  owned  by  a|  rich 
woman. 

Madge  Kennedy's  newest  production  is 
from  the  pen  of  Hugo  Ballin,  Goldwyn's 
art  director.  In  "Daughter  of  Mine"  Miss 
Kennedy  is  given  opportunities  to  prove 
that  she  is  a  dramatic  actress  as  well  as 
a  comedienne,  though  the  light  comedy 
element  is  the  main  theme.  An  unusual 
feature  of  the  production  is  that  it  gives 
the  star  and  every  member  of  the  support- 
ing company  the  chance  to  play  two  sep- 
arate and  distinct  roles.  It  is  under  the 
direction  of   Clarence  G.   Badger. 

Lewis  Allen  Browne  is  the  author  of 
Mae  Marsh's  new  Goldwyn  Picture,  "Spot- 
light Sadie."  It  is  directed  by  Laurence 
Trimble.  Though  the  title  suggests  a 
story  of  the  theatre,  such  is  not  altogether 
the  case.  It  is  a  comedy-drama  of  every- 
day life,  with  the  playhouse  as  a  back- 
ground, no  conventional  stage  scenes  be- 
ing necessary  for  the  development  of  the 
plot.  Mae  Marsh's  role  is  that  of  a  girl 
who  is  described  as  "a  whimsical  product 
of  Old  Erin."  Through  necessity  she  seeks 
a  living  on  the  musical  comedy  stage 
shortly  after  her  arrival  in  this  country. 
Her  simplicity  and  clearness  of  outlook 
are  sharply  contrasted  with  the  sophis- 
tication of  her  companions,  but  the  girl's 
illusions   never   leave   her. 

The  story  of  Pauline  Frederick's  sec- 
ond Goldwyn  picture  also  is  from  the  pen 
of  a  celebrated  author,  Cosmo  Hamilton. 
Willard  Mack  prepared  the  screen  version 
of  the  production,  called  "One  Week  of 
Life,"    which    is    under    the    direction    of 


Metro  Buys  Rights  to 

Novel  by  Ben  A.  Williams 

METRO  has  just  succeeded  in  nego- 
tiating with  R.  L.  Giffen  for  the 
moving  picture  rights  to  "After  His 
Own  Heart"  a  novel  by  Ben  Ames  Wil- 
liams. The  novel  originally  appeared  in 
serial  form  in  the  All-Story  Weekly  dur- 
ing the  month  of  January,  and  appealed 
strongly  to  Maxwell  Karger,  director  gen-  ■ 
eral,  as  a  splendid  vehicle  for  Hale 
Hamilton. 

The  purchase  of  the  novel  for  Hamil- 
ton marks  the  beginning  of  a  series  of 
popular  novels  which  Metro  has  in  mind 
for  this  new  screen  favorite  and  which 
will   be   announced   soon. 

The  story  is  most  unusual,  and  the 
title  is  misleading.  It  is  not  the  story 
of  a  vampire,  nor  is  it  the  hero's  ideal 
type  in  the  feminine  sex.  It  is  the  story 
of  a  young  man  of  extraordinary  vitality 
and  energy  who  is  offered  a  cool  calm 
million  dollars  for  his  heart  with  a  worn- 
out  heart  to   boot. 

Tom  Duncan,  the  part  to  be  played  by 
Hale  Hamilton,  is  an  aggressive  and 
athletic  young  man  who,  finding  himself 
out  of  work  and  being  gifted  with  a 
peculiar  sense  of  humor,  applies  to  the 
Flant  Detective  Agency  for  a  job  as  a 
detective. 


Big    Bookings    on    "Eleventh    Commiiiid- 
ment." 

Heavy  bookings  are  reported  from  many 
territories  on  "The  Eleventh  Command- 
ment," the  Ralph  W.  Ince  production,  ac- 
cording to  reports  from  branch  managers 
of  Exhibitors  Mutual  Distributing  Cor- 
poration. 

Among  the  theatres  which  have  booked 
the  picture  for  runs  of  from  three  to  seven 
days  are  Gold,  Chicago;  Hippodrome, 
Toledo;  Boston,  Boston;  Wigwam,  El  Paso; 
Empire,  Portland,  Me.;  Liberty,  Colorado 
Springs;  Wells  Amusements  Company,  Nor- 
folk, Va. ;  New  Theatre,  Baltimore;  Co- 
lonial, Richmond,  Va.;  Astor  Theatre, 
Toronto  and  Brant  Theatre,  Brantford, 
Ont. 


"Peggy  Does  Her  Darndest" 
Is  May  Allison's  Latest 

AVERY  athletic  girl  is  Peggy  In 
"Peggy  Does  Her  Darndest,"  in  which 
May  Allison  does  all  those  things 
the  newspapers  and  magazines  have  been 
crediting  her  with  for  a  long  time.  Mon- 
day, February  24,  will  mark  the  date  of 
release  of  the  picture,  with  May  Allison  in 
the    stellar    role. 

Peggy  is  the  daughter  of  Edward  Ens- 
loe,  a  millionaire  diamond  merchant.  She 
has  a  sister  Eleanore  and  a  brother  Frank. 
Peggy  is  the  youngest  and  an  all-round 
athlete.  Eleanore  is  the  eldest  and  con- 
siders herself  a  sure-fire  vamp  with  the 
opposite  sex.  In  all  it  is  a  dashing  comedy 
drama  full  of  human  possibilities,  in  a 
true-to-life   style. 

In  the  role  of  the  young  Englishman, 
Honorable  Hugh  Wentworth,  we  find  Rob- 
ert Ellis,  playing  opposite  Miss  Allison. 
Frank  Currier  is  Papa  Ensloe,  Peggy's 
father.  Her  sister  is  played  by  Rosemary 
Theby,  and  Dick  Rosson  portrays  Brother 
Frank.  Augustus  Phillips  plays  Jim 
Burke,   the  crook. 

The  picture  was  adapted  by  George  D. 
Baker  from  the  magazine  story  of  the 
same  name  by  Royal  Brown.  Mr.  Baker 
also  directed  the  star.  William  E.  Fildew 
did   the  photography. 


Holds    Anna   Case   Phonograph    Recitals. 

For  the  purpose  of  acquainting  exhib- 
itors in  his  territory  with  one  of  the 
many  possibilities  for  exploiting  Anna 
Case  in  Select  Pictures'  special,  "The 
Hidden  Truth,"  L.  F.  Levison,  Select's 
Pittsburgh  branch  manager,'  is  giving  a 
series  of  Anna  Case  phonograph  recitals 
in  the  rooms  of  the  Pittsburgh  Exchange. 

The  recitals  started  last  week  and  will 
be  given  daily  from  noon  until  one  o'clock 
until  further  notice.  Branch  Manager 
Levison  has  written  every  exhibitor  in 
his  territory,  inviting  them  to  attend  the 
recitals.  So  far  the  attendance  each  dac- 
has been  large  and  the  showmen  are 
enthusiastic  over  the  novel  method  for 
advertising. 


Russell  Making  "Where  the  West  Begins" 

William  Russell  claims  the  distinction 
of  using  the  greatest  herd  of  cattle  ever 
employed  in  a  picture.  In  his  latest  pro- 
duction, "Where  the  West  Begins",  twen- 
ty-eight hundred  cattle  fording  the 
beautiful  Kern  River,  which  is  deemed 
a  typical  Western  stream,  is  said  to  be 
one  of  the  most  unique  scenes  ever  taken 
in  motion  picture  history. 

The  plot  in  "Where  the  West  Begins" 
is  replete  with  adventure — mystery  and 
romance.  William  Russell  and  Eileen 
Percy  carry  the  main  thread  of  the  story 
to  their  best  screen  style.  The  locale 
shifts  from  New  York  City  to  the  grand 
and  glorious  West. 

The  picture  will  be  released  March  2, 
through   Pathe   Exchanges. 


"Miss   Dulcie  From  Dixie"   Completed. 

Newest  of  popular  novels  turned  to 
screen  productions,  "Miss  Dulcie  from 
Dixie"  has  been  completed  at  the  Vitagraph 
studio  in  Brooklyn,  with  Gladys  Leslie  as 
the  star  and  Joseph  Gleason  to  direct  her. 
The  book,  whose  title  is  retained  for  the 
picture,  is  from  the  pen  of  Lulah  Rags- 
dale.  It  has  been  set  for  release  on 
March    24. 

Supporting  Miss  Leslie  are  James  Mor- 
rison, Charles  Kent,  Arthur  Donaldson, 
Agnes  Ayres  and  Julia  Swayne  Gordon. 


Strong  Cast  for  Gladys  Leslie  Release. 

Photo  fans  will  scan  with  interest  the 
list  of  principals  who  appear  in  support 
of  Gladys  Leslie  in  her  coming  Vitagraph 
release,  "Miss  Dulcie  from  Dixie."  The 
cast  is  comprised  of  James  Morrison, 
Charles  Kent,  Arthur  Donaldson,  Agnes 
Ayres,  and  Julia  Swayne  Gordon.  The  ac- 
tion of  "Miss  Dulcie"  take  place  in  the 
South. 


March  8,  1919 


THE     MOVING    PICTURE     WORLD 


1373 


Doris  Kenyon  Must  Not  Take 
Any  More  Aeroplane  Trips 

FROM  Florida  conies  word  that  Doris 
Kenyon,  De  Luxe  Pictures  star,  whose 
next  picture,  "Twilight,"  will  be  re- 
leased March  2,  has  been  flying  all  over 
that  state.  Miss  Kenyon  has  been  stay- 
ing  at  the  home  of  Senator  George  Cha- 
hoon,  who  has  a  large  estate  at  Cleve- 
land, Fla.  Within  a  radius  of  100  miles 
are  three  aviation  fields.  The  fact  that 
Miss  Kenyon  was  at  Cleveland  soon 
reached  the  fields.  Among-  the  aviators 
■were  several  of  Miss  Kenyon's  acquaint- 
ances. Eight  of  them  called  on  Miss  Ken- 
yon in  one  day.  Each  of  them  invited 
Miss  Kenyon  to  fly  with  them,  but  Miss 
Kenyon's  mother  refused  to  grant  permis- 
sion. Besides  it  was  against  the  rules 
of  the  Army  to  take  up  any  person  not 
connected    with    Uncle    Sam's    forces. 

But  Miss  Kenyon,  determined  to  fly, 
overcame  her  mother's  objections.  Then 
she  visited  the  Commandant.  To  him,  she 
presented  her  commission  as  an  honor-' 
ary  sergeant  in  the  70th  Regiment  of  the 
Regular  Army,  signed  by  Major-General 
Eli  D.  Hoyle.  The  rest  was  easy.  Her 
first  flight  was  made  with  Lieutenant  A. 
S.  Moody.  On  this  flight,  Miss  Kenyon 
remained  up  for  forty  minutes,  went  to 
an  altitude  of  5,000  feet  and  attained  a 
speed   of   75   miles   an   hour. 

On  three  different  occasions  after  that, 
Miss  Kenyon  made  other  flights,  all  of 
them  equally  successful.  But  a  country- 
man put  an  end  to  Miss  Kenyon's  fly- 
ing. On  the  day  she  made  her  fourth 
flight,  the  countryman  ambled  up  to  the 
home  of  Senator  Cahoon  and  casually  re- 
marked: "That  'ere  motion  picture  girl 
that's  staying  here  went  up  in  aero- 
plane today  and  the  blame  thing  fell  two 
thousand  feet.  It's  all  in  a  heap  of  wreck- 
age over  there  now."  There  was  con- 
sternation until  Miss  Kenyon  drove  home 
in  her  car  and  assured  her  friends  that 
she  had  met  with  no  accident,  but  had 
had    a    perfectly    delightful    flight. 

Meantime,  someone  had  telegraphed  the 
rumored  accident  to  Mr.  Deitrich  in  New 
York.  A  long  distance  call  dispelled  the 
rumor  and  also  put  an  end  to  Miss  Ken- 
yon's desires  to  fly  during  the  next  five 
S'ears  by  an  additional  clause  in  her  con- 
tract which  prevents  her  from  engaging 
in  aerial   navigation  of  any   sort. 


Public  Shows  Deep  Interest   in  Drews. 

The  return  to  the  screen  of  Mr.  and  Mrs. 
Sidney  Drew  has  evidently  awakened  a 
lively  interest  on  the  part  of  photoplay 
"fans"  throughout  the  world,  evidencing 
what  perhaps  has  been  overlooked  by 
some  producers,  that  refined  comedy  that 
strikes  a  human  note  is  altogether  an 
essential  to  any  program  run  by  a  theatre, 
and  that  the  public  after  all  does  not 
consider  a  two  reel  high-class  comedy  as 
a  mere  incident  to  their  evening's  enter- 
tainment, but  as  much  worthwhile  their 
paying  admission   to  see   as   the  feature. 

When  the  Drews,  about  a  year  ago,  gave 
■expression  to  their  determination  to  for- 
sake the  screen  altogether  for  the  legiti- 
mate stage,  countless  letters  were  re- 
ceived from  photoplay  "fans"  expressing 
their  regret,  and  these  letters  came  from 
the   four   quarters   of   the   globe. 

The  Paramount  Pictures  Corporation, 
the  releasing  organization,  and  the  V.  B. 
K.  Film  Corporation,  the  producers  of  the 
two-reel  Drew  comedies,  intend  shortly  to 
collaborate  upon  a  scheme  of  further  ex- 
ploitation. 


Kialto  Books  Vitagraph  Feature  for  Week. 

"The  Lion  and  the  Mouse"  was  se- 
cured by  the  Rialto  Theatre  for  its 
Initial  New  York  run.  Vitagraph's  big 
super-production,  which  stars  Alice  Joyce, 
began  a  week's  engagement  on  Sunday, 
February  16. 

As  previously  reported  the  production  is 
•toeing  snapped  up  all  over  the  country  for 
circuit  runs  and  for  extended  showings. 


Nigel    Barrie,    Alma    Rubens,    Wallace    Worsley. 
As    Leading    Man,    Star,    and    Director    of   'Diane  of  The  Green  Van"    (Exhibitors  Mutual). 


Nazimova  Begins  Production  Work  on  "The  Brat" 


NAZIMOVA  will  start  "The  Brat,"  her 
second  production  to  be  made  at  the 
new  Nazimova  studios  in  Hollywood, 
next  week,  according  to  present  plans. 
The  Russian  star  is  to  interpret  the  titu- 
lar role  in  June  Mathis'  screen  version 
of   the   play    written    by    Maude    Fulton. 

Production  of  "The  Brat"  will  be  mark- 
ed by  a  change  of  directors  for  Nazimova. 
Albert  Capellani,  who  directed  her  in  "The 
Red  Lantern,"  having  left  to  produce  his 
own  pictures,  Maxwell  Karger,  who,  with 
Richard  A.  Rowland,  presents  the  Rus- 
sian artiste,  entrusted  her  direction  to 
Herbert   Blache. 

"The  Brat"  is  the  story  of  a  waif  of 
the  slums,  a  precocious  girl  whose  youth 
has  been  spent  largely  in  "institutions." 
Rebellious  but  philosophical;  "hard- 
boiled"  but  optimistic;  with  the  temper 
of  a  tigress  and  the  tenderness  of  a 
mother  towards  her  first-born — such  is 
the  "brat"  in  June  Mathis'  picturization 
of  Maude  Fulton's  play. 

Nothing  of  the  Latin  in  this  role.  Noth- 
ing of  the  Oriental,  whose  mystic  qual- 
ity Nazimova  so  deftly  registers  on  the 
screen.  Just  an  American  girl  with  her 
own  way  to  make,  her  own  battles  to 
fight,  and  fortunately  equipped  with  the 
weapons  with  which  to  survive  the  cruel 
ordeal   of  the  city. 

One  of  the  big  scenes  of  this  drama  of 
every-day  life  will  be  the  "brat's"  ar- 
raignment in  the  Night  Court,  where,  as 
an  accused  before  the  bar  of  justice,  she 
attracts  the  attention  of  the  novelist  who 
takes  her  to  his  home  that  he  may  study 
this  bit   of  mortal   flotsam   at  close   range. 

Charles  Bryant  will  be  Nazimova's  lead- 
ing man. 


furious  in  turn.  For  Jeanne  is  a  girl 
gently  born  of  titled  parents,  whom  fate 
throws  into  the  hands  of  the  fierce 
Apaches,  or  thugs,  and  who  grows  to 
womanhood  as  one  of  them.  It  is  a  story 
of  final  redemption  and  reclamation;  a 
narrative  of  supreme  heart  interest  woven 
against  a  background  of  Bohemian  cafes 
and  the  ateliers  of  the  Latin  Quarter  of 
the   French   capital. 

In  addition  to  Messrs.  Kolker,  Connelly, 
Foss,  D'Arclay  and  Miss  Selwynne,  the 
cast  includes  Paul  Weigel,  Mitzi  Good- 
stadt  and  Maree  Beaudet.  Art  interiors 
were  designed  by  Henri  Menessier,  and 
the  cafe  scenes  are  filled  with  French 
"types." 


Viola  Dana  To  Be  Seen  in 
Story  of  Paris  Underworld 

SUPPORTED  by  such  notable  screen 
players  as  Henry  Kolker,  Edward 
Connelly,  Darrell  Foss,  Louis  D'Arclay 
and  Clarissa  Selwyn,  Viola  Dana  is  rap- 
idly nearing  the  completion  of  her  new- 
est screen  production,  tentatively  named 
"Jeanne  of  the  Gutter,"  at  the  Metro 
studios  in  Hollywood.  Miss  Dana  is  di- 
rected  by  Herbert   Blache. 

The  story  is  a  romance  of  the  under- 
world of  Paris,  and  the  heroine  of  this 
story,  by  June  Mathis  and  Albert  Capel- 
lani, adapted  for  the  screen  by  Finis  Fox, 
is    tender    and    appealing,    impetuous    and 


.Strand  to  Show   New  Outing-t'hesters. 

The  second  Strand  contract  for  the 
presentation  of  Outing-Chester  pictures 
was  signed  last  week.  It  will  be  re- 
membered that  the  former  interesting 
series  of  fifteen  pictures  which  were  pro- 
duced by  C.  L.  Chester  in  co-operation 
with  the  Outing  Magazine  were  shown  at 
the  Strand.  The  new  group  is  much 
larger  than  the  first,  numbering  fifty- 
two  subjects  of  varied  character.  The 
first  number,  which  will  be  seen  at  the 
Strand  the  week  of  March  2,  will  be 
"From  Scales  to  Antlers,"  giving  an  inti- 
mate picture  of  the  Canadian  moose  in 
his  native  haunts  in  the  forest  lands  of 
Quebec.  This  will  be  followed  the  next 
week  by  "Teddy  Birds,"  which  is  an  in- 
teresting study  of  bird  life  on  a  Gulf 
Coast  island.  As  the  title  of  this  picture 
implies,  it  is  identified  with  the  late 
Colonel  Roosevelt  and  his  work  for  the 
protection   of   the   birds   in   this   region. 

Although  the  First  National  exchanges 
throughout  the  country  will  be  the  chief 
medium  of  release  for  the  Outing- 
Chesters,  there  will  be  four  exceptions  to 
the  rule — the  Celebrated  Players  in  Chi- 
cago, the  Quality  Film  Corporation  in 
Pittsburgh,  the  Photoplay  Company  in 
Boston,  and  the  Arthur  S.  Hyman  Attrac- 
tions  in   Detroit. 


"The  Movie  Queen"  New  Nestor. 

"The  Movie  Queen"  is  the  title  of  a 
Nestor  comedy  to  be  released  by  Universal 
on  February  24.  Jane  Bernoudy  is  fea- 
tured in  the  one-reeler,  which  deals  with 
the  rise  of  a  young,  ambitious  actress 
to  film  stardom.  "A  Poor  Prune"  is  the 
title  of  the  Nestor  to  be  released  March  3. 


1374 


THE    MOVING    PICTURE    WORLD 


Interesting  Subjects  in 

Ford  Releases  for  March 

EXHIBITORS  of  the  Ford  Educational 
Weekly  have  stellar  attractions  in  the 
releases  on  the  schedule  for  March. 
The  timeliness  of  the  subjects  presented 
and  the  mechanical  excellence  of  the 
Weekly,  together  with  the  big-  sales  cam- 
paign that  Goldwyn  has  waged  in  its  be- 
half, has  resulted  in  a  flood  of  bookings 
in  large  and  small  theatres,  »lodges,  fra- 
ternal organizations,  churches,  farmers' 
organizations,   schools  and   colleges,   etc. 

Following   are    the   subjects: 

March  2 — "Good  To  Eat,"  a  camera  jour- 
"ney  behind  the  scenes  in  a  big  hotel,  show- 
ing the  methods  of  preparing  and  cook- 
ing foodstuffs  of  all  kinds;  how  the 
French  chefs  concoct  those  midnight  deli- 
cacies; methods  of  steaming,  washing,  etc. 

March  9 — "The  Story  of  Steel,"  a  camera 
trip  into  the  big  steel  mills,  showing  a 
"close-up"  of  one  of  the  world's  greatest 
industries. 

March  16 — "A  Little  Bit  of  Heaven,"  a 
pictorial  record  of  the  picturesque  Yo- 
semite  Valley.  One  of  the  best  scenic 
pictures   ever   made. 

March  21 — "What  Uncle  Sam  Had  Up 
His  Sleeve,"  the  wonderful  role  industrial 
America  played  in  whipping  Germany. 
An  entertaining  and  instructive  subject 
that    will    appeal    to    all    Americans. 


Kinograms    Scores    Big   Scoop. 

That  it  is  possible  for  a  screen  news 
weekly  to  compete  successfully  with  the 
daily  newspapers  in  registering  and  re- 
cording the  day's  happenings  was  demon- 
strated by  Kinograms  last  week.  Presi- 
dent Wilson  landed  in  Boston  from  his 
epoch  making  attendance  at  the  Peace 
Congress  in  Paris  and  within  seven  hours 
thereafter  in  the  laboratory  of  the  Kino- 
grams Company  in  New  York,  the  nega- 
tive print  showing  his  arrival,  landing 
from  the  ship,  progress  through  the 
streets  of  Boston  and  other  matters  of 
interest  concerning  his  reception  were 
rapidly  being  reproduced  on  thousands 
of  feet  of  film.  Titles  were  written  and 
all  the  other  work  attendant  to  getting 
out  a  screen  news  picture  were  handled 
as  if  the  whole  affair  was  one  of  a  daily 
occurrence. 

Tuesday  afternoon,  February  25,  one 
day  after  the  President's  arrival,  the  pic- 
tures were  shown  at  Keith's  Palace 
Theatre,  The  Rialto  and  Rivoli  theatres 
in  New  York  and  at  the  President's  own 
theatre    (Keith's  Theatre)    in  Washington. 


Earle  Williams'   Next  Awaited   with 
Interest. 

As  the  release  date  for  "A  Gentleman 
of  Quality"  draws  near,  Vitagraph  re- 
ports advance  bookings  are  growing  pro- 
portionately, so  that  all  the  principal 
theatrical  centers  are  already  covered. 
Reports  concerning  the  quality  of  this 
picture  serve  as  a  stimulus  in  this  respect, 
and  in  many  cases  exhibitors  have  re- 
arranged a  schedule  already  fixed  so  as 
to  permit  of  an  earlier  showing  of  "A 
Gentleman    of    Quality." 

Earle  Williams,  star  of  the  production, 
is  assisted  by  a  new  leading  woman, 
Katherine  Adams,  who,  according  to  the 
testimony  of  those  present  at  a  recent 
private  showing,  proves  an  excellent  sup- 
port for  him.  Others  in  the  cast  include 
Joyce  Moore,  James  Carpenter,  Robert 
Bolder,   George   Pierce  and  Ronald  Byrem. 

The  picture  was  directed  by  James 
Young   and   is   to   be   released   March    17. 


World    to   Distribute    Stone   Features. 

World  Pictures  announces  that  it  has 
signed  contracts  which  give  the  concern 
the  distribution  of  eight  super-pictures  to 
be  made  during  the  coming  twelve  months 
by  Lewis  S.   Stone. 

Mr.  Stone  has  begun  work  on  the  first 
of  his  pictures  which  will  be  called 
"Man's  Desire."  It  will  be  directed  by 
Lloyd   Ingraham. 


No   Terrors  in  "Cave  of  Dread." 

For  Pearl  White  and  Henry  G.  Sell  in 

Episode  Eight  of  the  Pathe's 

"Lightning  Raider." 


"Humanity"  Film  Playing 
to  Full  Houses  All  Over 

THAT  "The  Heart  of  Humanity,"  the 
latest  Jewel  release,  is  proving  to  be 
one  of  the  greatest  box  office  attrac- 
tions is  brought  out  by  reports  coming 
into  the  Universal's  general  offices  from 
Canada  and  the  United  States. 

The  film  was  shown  for  the  first  time 
in  Canada  at  the  Holman  Theatre, 
Montreal,  Monday,  February  17,  and  from 
noon  until  midnight  the  picture  attracted 
overflow  crowds. 

At  Los  Angeles  the  production  opened 
an  indefinite  run  at  the  Kinema  Theatre 
to    exceptional    business. 

At  Minneapolis,  where  James  V.  Bryson 
is  presenting  the  film  at  the  Shubert  The- 
atre for  the  second  week  of  a  two  months' 
run,  .overflow  crowds  continued  to  greet 
each    showing   of   the   film. 

Mark  Gates,  managing  director  of  the 
Dayton  Theatre,  Dayton,  says  that  the 
picture  played  to  the  biggest  business  in 
the  history  of  the  house. 

So  successful  was  the  attraction  at  the 
Royal  Theatre,  St.  Louis,  that  the  the- 
atre booked  the  film  for  another  week. 


Hodkinson  Specials  Booking  Well. 

E.  K.  Lincoln  in  "Fighting  Through" 
and  Zena  Keefe  in  "The  Challenge  Ac- 
cepted," special  features  on  the  W.  W. 
Hodkinson  Corporation's  service  program, 
are  proving  popular,  securing  runs  on 
big  circuits.  The  entire  Loew  Circuit  in 
New  York  is  running  "Fighting  Through." 
It  is  also  playing  on  the  Poll  Circuit,  and 
other  theatres  throughout  the  country 
booking  these  features  are  the  Bijou,  Em- 
pire and  Lafayette,  Philadelphia;  Loew's 
Columbian,  Washington;  Rex,  Wheeling; 
Lyric,  Huntington,  W.  Va. ;  Virginian, 
Charleston,  W.  Va.;  Unique,  El  Paso;  Car- 
rol, Rome,  N.  Y. ;  Crystal,  Waco,  Texas; 
American,  Terre  Haute;  Rex,  Racine, 
Wis.;  Star,  Newcastle,  Pa.;  Hamilton,  Lan- 
caster, Pa.;  Jefferson,  Fort  Wayne; 
Bridgeport,  New  Haven;  Rialto,  Amster- 
dam, N.  Y. ;  Adelphi,  New  York;  77th  Street 
Theatre,  New  York,  and  the  Columbian, 
Pittsburgh. 


March  8,  1919 

Rex  Beach's  "The  Brand" 
Welcomed  by  Exhibitors 

WITH  the  production  by  Goldwyn  of 
"The  Brand,"  third  in  the  Rex 
Beach  star  series  of  productions 
for  the  year,  exhibitors  are  delighted  to 
find  that  Rex  Beach  has  returned  to  prim- 
itive Alaska  on  the  screen.  "The  Brand" 
is  a  big,  melodramatic  romance  of  the 
Yukon    full  "of   action    and   power. 

Exhibitor  anticipation  has  been  running 
high  since  the  first  announcement  of  "The 
Brand,"  and  in  nearly  all  of  the  larger 
cities  Goldwyn  customers  have  extended 
their  playing  time  for  this  production, 
leaving  room  in  their  bookings  for  fur- 
ther  elaboration   into   extended   runs. 

Confirmation  of  Goldwyn's  own  opinion 
of  the  power  and  popularity  of  "The 
Brand"  was  obtained  last  week  at  a 
private  trade  showing  of  the  picture  to 
the  critics  and  reviewers  of  the  motion 
picture  trade  journals  and  representatives 
of  important  monthly  magazines.  The 
opinions  of  these  first  witnesses  were 
unanimously  and  wholeheartedly  enthu- 
siastic. 

"The  Brand,"  which  is  directed  by  Regi- 
nald Barker,  opens  with  a  rush  for  gold 
in    the    Klondike. 


"Common   Cause"   Breaks  Record  in    I  (:ih. 

A  heavy  fall  of  snow  that  broke  the 
season's  record  did  not  prevent  J.  Stuart 
Blackton's  picture  "The  Common  Cause" 
from  jamming  the  big  American  Theatre 
of  its  run.  Although  the  capacity  of  this 
house  is  3,000,  the  management  was  forced 
to  turn  away  hundreds  at  every  per- 
formance. 

This  interesting  information  is  con- 
veyed to  the  home  offices  of  Vitagraph 
in  a  telegram  from  George  Mayne,  man- 
ager of  the  Swanson  Theatre  Circuit,  the 
American  Theatre  of  Salt  Lake  City  being 
one  of  the  chain.  Expressions  of  supreme 
approval  stud  the  telegram,  such,  for  in- 
stance as  "compelled  to  turn  the  crowds 
away,"  "jammed  at  every  performance," 
"best  picture,"  "some  came  to  see  it  second 
time"  and  "am  surely  going  to  play  it 
as  a,  'repeat'." 

To  which  Manager  Mayne  adds  that  he 
has  booked  "The  Lion  and  the  Mouse" 
for  a  four-day  engagement  at  the  Amer- 
ican, concluding  the  telegram  with  words- 
of  approbation  of  Vitagraph's  remark- 
ably  high   grade   of   recent   subjects. 


"The  Winning  Girl"   Stars   Shirley   Mason. 

In  "The  Winning  Girl,"  released  Feb- 
ruary 23,  Shirley  Mason  will  make  her 
first  appearance  as  an  individual  star  of 
Paramount  pictures,  although  she  ha|e 
been  seen  under  the  Paramount  banner 
as  co-star  with  Ernest  Treux.  The  new 
picture  is  an  adaptation  of  "Jem  of  the 
Old  Rock,"  a  magazine  story  by  George 
Weston. 

Niles  Welch  has  the  leading  male  role. 
Theodore  Roberts  has  the  role  of  Major 
Milligan. 

Harold  Goodwin  and  Lincoln  Steadman 
are  two  young  players  who  have  good 
roles  and  Edythe  Chapman  is  also  cast 
in  a  suitable  role.  Others  in  the  cast  are 
Clara  Horton,  Jeanne  Calhoun  and  Helen 
Dunbar. 

Will  M.  Ritchey  wrote  the  scenario  and 
Robert  G.  Vignola  directed,  assisted  by  A. 
B.  Berranger. 


mm.-   Burke's  Next   Comes  March  2. 

Billie  Burke's  next  appearance  on  the 
screen  will  be  in  "Good  Gracious,  Anna- 
belle!"  which  has  been  scheduled  for 
Paramount  release  on  March  2.  The  story 
is  based  upon  the  play  of  the  same  name, 
written  by  Clare  Kummer  and  produced 
with  success  at  the  Republic  Theatre  in 
New   York   during   the   season   1917-18. 

Miss  Burke  is  supported  by  a  strong 
company,  which  includes  Herbert  Rawlin- 
son  as  leading  .  man.  George  Melfordt 
directed. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1375 


How  Bernstein  Showed 

"Hoop-la"  in  Los  Angeles 

BILLY  PARSONS  and  his  general  man- 
ager, Isadore  Bernstein,  of  the  Na- 
tional Film  Corporation,  went  into 
the  exhibiting  game  during  the  week  of 
February  9-15,  and  showed  Los  Angeles 
exhibitors  how  "Hoop-la,"  a  circus  pic- 
ture featuring  Billie  Rhodes,  could  be 
"put   across." 

Mr.  Parsons  took  over  the  Kinema  The- 
atre, which  seats  1,855  persons,  with  35 
cents  as  top  price,  and  then  turned  it 
over  to  Bernstein  to  exploit  "Hoop-la." 
Before  Mr.  Bernstein  was  through  the 
Kinema  was  turned  into  a  regular  circus 
lot,  with  all  the  "peanut,  popcorn,  etc.," 
atmosphere  abounding.  Here's  what 
Bernstein  did,  and  an  exhibitor  showing 
"Hoop-la"  might  do  well  to  follow  in  his 
footsteps,  or  at  least  adopt  some  of  the 
ideas,  which  jammed  the  Kinema  to  the 
doors  at  every  performance  for  seven 
days. 

The  entire  front  of  the  Kinema  Theatre 
was  transformed  to  resemble  the  entrance 
to  a  circus  tent,  with  full  canvassed  top 
and  side  drops  that  were  replicas  of  the 
circus  ticket  wagons  used  in  the  outer 
lobby.  The  inside  lobby  was  dressed  with 
a  number  of  the  old  time  side  show  drops. 
The  ushers  were  all  dressed  in  clown 
costumes  of  a  bright  yellow,  and  the 
head  usher  as  ringmaster,  which  was  most 
attractive   and   effective. 

The  show  opened  with  an  orchestration 
that  was  characteristic  of  the  Hickville 
circus,  and  the  picture  was  introduced  by 
a  typical  barker  in  full  ringmaster 
costume. 

The  advertising  campaign  on  this  pro- 
duction, which  is  an  Exhibitors'  Mutual 
release,  was  exceptional.  Some  200 
twenty-four-sheet  special  block  stands 
were  used,  in  addition  to  many  three 
sheets. 

A  big  play  was  made  for  the  patron- 
age of  children,  and  horns,  which  re- 
minded the  kiddies  of  circus  time,  were 
distributed    around    all    the    schools. 

Bernstein  maue  a  typical  circus  week 
out  of  the  entire  affair,  and  people  came 
to  the  Kinema  in  groups  just  as  they  do 
to  the  circus. 


"What's   Swat?"  New   Capitol   Comedy. 

"What's  Swat?"  "Smiling  Bill"  Parsons 
inquires  after  turning  a  globe  to  every 
corner  of  the  world  in  a  humorous  situa- 
tion of  his  newest  Capitol  Comedy,  "The 
Potum  of  Swat,"  a  Go-Get-'Em  Potts 
story,   released   by   Goldwyn. 

"Smiling  Bill"  has  the  role  of  Leander 
Potts,  a  burlesque  manager  who  has 
brought  his  Frivolous  Frolickers  to 
Greenville  for  a  one-night  stand  at  the 
Opera  House.  But  there  are  bigger  things 
ahead  for  Leander  in  Greenville.  The 
natives  have  mistaken  him  for  the  Potum 
of  Swat,  a  sturdy  centenarian,  who  with 
his  daughters,  ranging  in  age  from  70  to  . 
85  years,  is  to  give  a  lecture  on  how  to 
live  a  thousand,  years.  Leander  and  his 
burlesquers  are  given  a  royal  welcome, 
and  then  and  there  he  decides  to  assume 
the  identity  of  the  real  Potum. 


Shrine  of  Buddha  in  Goldwyn  Film. 

One  of  the  remarkable  scenic  features 
of  "For  the  Freedom  of  the  East,"  the 
Betzwood  photodrama  released  by  Gold- 
wyn, is  a  splendid  reproduction  of  the 
Shrine  of  Buddha,  China's  famous  and 
historic  edifice. 

The  duplication  was  made  under  the 
supervision  of  Lady  Tsen  Mei,  beautiful 
and  cultured  Chinese  actress  and  favorite 
on  the  American  concert  and  vaudeville 
stage,  who  makes  her  debut  as  the  first 
Chinese  screen  star  in  "For  the  Freedom 
of  the  East."  Born  in  China,  the  Oriental 
player  knows  the  Shrine  of  Buddha,  where 
millions  of  her  countrymen  flock  to  wor- 
ship, as  few  in  America  know  the  hallowed 
Chinese  palace. 


There's   Popularity  in  the  Word  "Darn"  Now 

Since  May  Allison  Appeared  in  Metro's  "Peggy  Does  Her  Darndest.' 


Two  Strong  Series  To  Be  Released  by  Educational 


THE      thousands     of     men     who     have 
longed     "to     camp     and     tramp     with 
Bruce,"   will  find  delight  in   the  new- 
est of  the  Robert  C.  Bruce  travelogues,  to 
be    released    shortly    through    the    Educa- 
tional   Films    Corporation. 

Every  man  is  a  sportsman  at  heart,  and 
every  real  sportsman  would  give  his  boots 
for  the  opportunity  to  see  the  country  in 
which  the  Bruce  subjects  are  made,  at 
first  hand.  This  sincere  desire,  which,  to 
be  more  complete,  is  just  as  evident  in 
women  as  it  is  in  men,  accounts  for  the 
popularity  of  these  Educational  releases 
with  the  public.  On  any  program  they 
will  find  an  interested  audience,  and  on 
many  programs  they  have  proved  to  be 
the    most    attractive    feature    of    the    bill. 

"The  Little  High  Horse"  is  a  subject 
that  is  said  to  surpass  the  best  previous 
records  of  Bruce  himself.  First-run  thea- 
tres throughout  the  country,  playing  full- 
weeks  and  more,  are  constantly  demand- 
ing more  attractions  with  the  merit  of 
"The  Land  of  Silence"  and  "The  World 
of  Dreams,"  and  heavy  advance  bookings 
of  this  newest  subject  are  reported  by 
the    Educational    Film    Corporation. 

"Raviners  of  A  Rounder"  Is  a  Novelty. 

The  new  "Ravings  of  a  Rounder,"  a 
monologue  in  film,  is  to  be  an  added  part 
of  future  releases  of  the  International 
cartoons  through  the  Educational  Films 
Corporation  of  America. 

"Ravings  of  a  Rounder"  is  to  be  a  series 
of  thirty-odd  humorous  titles,  written  by 
one  of  the  cleverest  men  on  the  Hearst- 
International  staff,  and  following  one  idea 
from  beginning  to  end.  Every  line  is  a 
laugh,  and  the  fact  that  the  audience  can- 
not "read  ahead"  or  have  any  inkling  of 
what  the  following  lines  are  to  be,  makes 
the  interest  most  intense,  and  keeps  up  a 
rapid-fire  laughter  that  is  only  approached 
by  the  best  type  of  original  monologue 
"patter"   in  vaudeville. 

The  first  of  the  series,  entitled,  "Rave 
No.  1 — Prohibition."  is  a  part  of  the  car- 
toon release  for  March  10,  and  is  on  the 
same  reel  with  "Judge  Rumhouser's  Mis- 
cue,"  which  was  pre-released  at  the  Ri- 
alto    Theatre    the    week    of    February    17. 


which  Corinne  Griffith  is  to  assume  the 
leading  role. 

The  story  offers  Miss  Griffith  a  role 
diametrically  opposite  to  the  one  which 
she  invested  in  her  last  play,  "The  Girl 
Problem."  In  "The  Unknown  Quantity," 
she  is  presented  as  a  shopkeeper's  daugh- 
ter with  dough,  but  not  of  the  metalurgi- 
cal  quality,  surrounding  her.  In  other 
words,  she  is  the  daughter  and  delight 
of  the  neighborhood  baker.  How  her 
father  eventually  is  ruined  through  the 
cornering  of  flour  by  the  "wheat  king," 
and  poverty  leaves  its  delible  imprint  on 
the  girl's  mind  when  she  is  bereft  of  her 
father  and  forced  to  seek  a  livelihood  in 
later  years  when  grown  up,  meeting  the 
son  of  the  father  who  had  caused  the 
disaster  and  what  occurs  at  the  meeting 
of  these  two  and  subsequently,  forms  a 
graphic  plot. 

Tom    Mills    is   directing   the    production. 


Animal    Studies   in   Pathe   Review. 

In  the  Pathe  Review  No.  4,  released 
March  2,  Dr.  Raymond  L.  Ditmars  has  one 
of  his  most  interesting  and  instructive 
studies  of  animals  of  horned  climes,  from 
the  largest  of  cats  to  one  of  the  smallest 
of  horned   things. 

There  is  one  elephant  that  absolutely 
refuses  to  drink  in  any  way  than  from  a 
hose.  If  given  a  pail,  she  upsets  it.  An- 
other elephant  had  developed  great  en- 
thusiasm for  a  large  barrel  as  a  play- 
thing, but  his  antics  are  extraordinary 
and  most  amusing. 

Other  eccentric  animal  traits  are  shown 
among  the  bears.  The  most  remarkable 
scenes,  however,  in  this  collection  of  odd 
animal  episodes,  show  a  gorilla  that  ad- 
opted a  dog  for  a  pet.  The  actions  and 
demonstrations  of  affection  between  these 
strangely  incongruous  playmates  are 
truly   amazing. 


Another    O.    Henry    for    Corinne    Griffith. 

A     Btrange     twist     of     circumstance,     to 

which    only    the    pen    of   O.    Henry    can   do 

justice,    is    visualized    in    "The    Unknown 

Quantity,"   a  coming  Vitagraph   release  in 


Yvette    Mitchell    Starts    Work    on   "His 
Buddy." 

Having  recently  completed  "The  Border 
Terror.'-  a  special  two  reel  Western  drama, 
Yvette  Mitchell  has  begun  work  on  a  new 
Universal  short  subject,  entitled  "His 
Buddy."  Pete  Morrison  is  seen  at  the 
head  of  Miss  Mitchell's  supporting  com- 
pany and  Jack  Ford  is  directing  the  pro- 
duction. 


1376 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


Dusky  "Hell  Fighters"  Hold  First  New  York  Victory  March  (Hearst  News). 

Colored  Troops  of  369th  Infantry  Parade  in  Continental  Phalanx — Showing 
Triumphal  Arch  at  Twenty-fourth  Street. 

Robertson-Cole  Productions  for  Two  Months  Ready 


EVERY  producing-  unit  of  the  Robert- 
son-Cole Company,  which  releases 
through  Exhibitors'  Mutual  all  the 
productions  of  which  it  controls  the 
world  rights,  has  been  working  on  sched- 
ule time  and  as  a  result  the  offerings 
for  the  next  two  months  have  been  com- 
pleted. 

William  Desmond,  whose  features  are 
made  by  Jesse  D.  Hampton,  has  finished 
"Whitewashed  Walls,"  third  of  his  series 
of  eight  productions.  He  is  now  in  the 
Sierras  working  on  his  fourth.  "Flat 
Gold,"  working  title  of  a  story  by  James 
B.  Hendryx,  picturized  by  George  Elwood 
Jenks.  Park  Frame  is  directing  the  lat- 
est Desmond  work,  and  in  the  company 
are  Vivian  Rich,  Mary  Mclver,  Jack 
Richardson,  Charles  French,  Walter  Perry 
and  Frank  Lanning. 

Stories  are  now  being  selected  by  the 
Hampton  scenario  department  for  H.  B. 
Warner,  who  has  just  been  added  to  the 
Robertson-Cole   list   of   stars. 

"Coward's  Courage,"  a  story  by  Thomas 
J.  Geraghty,  scenarioized  by  Frances  Gui- 
han,  is  third  in  line  of  Sessue  Hayakawa's 
productions  for-  the  Haworth  Pictures 
Corporation.  William  Worthington  is  di- 
recting the  piece  at  the  Brunton  studio. 
Among  the  players  in  support  of  Haya- 
kawa  are  his  wife,  Tsuro  Aoki,  Toyo 
Fujita,  Tuddie  Post,  Mrs.  George  Heran- 
dez   and   Francis  ,1.   MacDonald. 

At  the  National  studios,  the  De  Havens 
have  just  completed  their  initial  two- 
reel  comedy  for  Exhibitors'  Mutual  re- 
lease, "What  Could  Be  Sweeter."  This 
picture  is  the  first  of  a  series  of  thirteen 
to  be  made  by  the  De  Havens  with  the 
domestic  atmosphere  of  a  newlywed 
couple   as   the   basis. 

Billie  Rhodes  is  now  working  on  her 
next  feature,  "The  Love  Call,"  which  is 
a  picturization  of  the  book  of  that  name. 
Louis   Chaudet   is   directing. 

Before  leaving  for  New  York,  Bessie 
Barriscale  completed  "Hearts  Asleep"  and 
upon  her  return  to  the  studio  will  begin 
work   on   "Josselyn's   Wife." 

Much  secrecy  is  shrouding  Henry  B. 
Walthall's  third  feature.  It  has  been 
made  known  that  the  story  deals  with  a 
problem  that  is  uppermost  in  the  minds 
of  public  men,  and  that  the  story  was 
written  by  one  of  America's  foremost  au- 
thors, but  more  than  that  the  National 
authorities  decline  to  disclose  at  this 
time. 


With  "Diane  of  the  Green  Van"  her 
first  starring  vehicle,  for  Exhibitors'  Mu- 
tual release  completed,  Alma  Rubens  went 
to  New  York,  and  while  there,  she  se- 
lected her  second  story.  The  working 
title  is  "Destiny,"  and  work  on  it  will 
begin  as  soon  as  Miss  Rubens  returns  to 
the    West. 


Cutting  and  Titling  of 

"Silver  Girl"  Completed 

THE  final  cutting  and  titling  have 
just  been  completed  on  "The  Silver 
Girl,"  the  last  Pathe  Extra  Selected 
Star  Photoplay  in  which  Frank  Keenan 
appears  under  management  other  than 
his    own. 

The  photodrama  is  from  the  play  of 
that  name  by  Edward  H.  Peple;  the  scen- 
ario by  Jack  Cunningham.  The  produc- 
tion was  made  by  the  Anderson-Brunton 
Company  and  Mr.  Keenan  was  assisted 
in   its   direction    by   Eliot  Howe. 

"The  Silver  Girl,"  when  it  was  pro- 
duced at  Wallack's  Theatre,  New  York, 
was  commended  on  its  vigor  and  orig- 
inality of  theme,  its  well  knit  structure 
and    its    perfect    dramatic    balance. 

In  "The  Silver  Girl"  it  is  again  effec- 
tively demonstrated  how  the  wide,  in- 
clusive medium  of  the  cinema,  under 
skilled  direction  and  finished  mimetic  art, 
may  far  surpass  the  results  of  the  spoken 
stage  and  give  in  scenes  and  character  a 
sense  of  absolute  reality. 

Frank  Keenan,  who  directed  the  pro- 
duction and  who  portrays  the  principal 
role,  is  supported  by  Catharine  Adams, 
George  Hernandez.  Donald  McDonald. 
Irene  Rich,  Herschell  Mayall  and  Cliff 
Alexander. 


New    York    Roof    Garden    Reproduced. 

A  festive  cabaret  scene,  a  reproduction 
of  those  roof  garden  frolics  that  rest  the 
tired  business  man  and  the  wide-eyed 
visitor  in  New  York,  is  one  of  the  big 
features  of  Hale  Hamilton's  newest  screen 
vehicle  entitled  "That's  Good,"  now  under 
production  at  the  new  Metro  studios  in 
Hollywood,  with  Harry  L.  Franklin  di- 
recting. 

"That's  Good"  is  a  screen  version  by  A. 
G.  Kenyon  of  one  of  "The  Phoenix"  stories 
by  Richard   Washburn  Child. 


Stern's  Arrival  Speeds  Up 
L-Ko  Comedy  Production 

COMEDY  production  at  the  L-Ko  Studio 
at  Hollywood  has  received  an  added 
impetus  from  the  recent  arrival  of 
Julius  Stern,  president  and  general  raan- 
agare  of  the  company.  Three  companies 
are  now  at  work,  and  it  is  the  intention 
of  President  Stern  and  Studio  Manager 
Louis  Jacobs  to  increase  the  number  of 
companies   within   a   short   time. 

Director  Vin  Moore  has  a  large  com- 
pany of  players  and  several  of  the  Beck- 
with  lions  at  work  on  a  comedy,  which 
will  be  replete  with  thrills  and  laughs. 
The  leading  comedian  is  Charles  Dorety. 
Eva  Novak  and  Vera  Reynolds  are 
furnishing   the   beauty   trimmings. 

The  L-Ko  beauties  are  being  photo- 
graphed in  becoming  athletic  suits  as 
the  principal  ingredient  of  a  farce  comedy 
that  is  being  made  by  Noel  Smith  and 
Dick  Smity,  the  latter  '  also  playing  one 
of    the    leading   roles. 

The  third  group  is  in  charge  of  Frank 
Griffin,  who  is  making  a  series  of  light 
domestic  comedies  with  Dot  Farley,  Phil 
Dunman  and  Lloyd  Bacon  as  principals. 


Shows    Activities    of    Prehistoric    Animals. 

It  is  very  seldom  that  World  Pictures 
is  sufficiently  interested  in  a  one  reel  pro- 
duction to  undertake  its  distribution.  But 
when  the  officials  of  the  World  saw  "The 
Ghost  of  Slumber  Mountain,"  the  one 
reeler  written  and  directed  by  Herbert  M. 
Dawley,  it  was  at  once  realized  that  here 
was  a  short  feature  of  unusual  interest, 
merit  and  drawing  power.  Consequently 
the  World  has  arranged  to  distribute  this 
picture   in   America. 

"The  Ghost  of  Slumber  Mountain"  is 
different  from  any  picture  ever  photo- 
graphed. It  shows  prehistoric  animals 
as  they  were  in  life,  fighting,  foraging 
for  food  and  prowling  around  looking  for 
adventure.  It  is  startling  and  educa- 
tional. The  photographic  and  mechani- 
cal effects  were  arranged  by  Willis  M. 
O'Brien.  Jack  Holmes  played  the  leading 
role. 


Tom    Mix    Making    a    "Snow"    Picture. 

Tom  Mix  has  temporarily  forsaken  the 
lariat  and  the  cattle  range  and  has  gone 
into  the  far  North  to  film  one  of  the 
biggest  productions  he  has  yet  attempted. 
At  least  the  scenes  of  the  picture  will  be 
laid  in  the  North,  but  the  picture  itself 
is  being  taken  at  Flagstaff,  Ariz.,  which 
is  "among  the  pines  at  the  top  of  the 
world."  Mix  and  his  company,  under  the 
direction  of  Edward  J.  LeSaint,  arrived 
at  Flagstaff  last  week  and  were  promptly 
rewarded  by  one  of  the  severest  snow- 
storms that  have  struck  Northern  Arizona 
this  winter. 

The  picture  is  being  made  from  the 
novel  "The  Wilderness  Trail,"  written  by 
Frank  Williams,  and  the  scenario  was 
the  work  of  Charles  Kenyon. 

In  this  William  Fox  picture  Mix  has  a 
new  leading  woman,  Colleen  Moore,  who 
has  done  exceptionally  notable  work  in 
a   large   number   of   pictures. 


"Paid    in    Full"    Has    Strong    Cast. 

A  picture  which  is  said  to  give  every 
promise  of  success  as  a  screen  revival  of 
a  notable  stage  play  is  Pauline  Freder- 
ick's current  Paramount  release,  "Paid  in 
Full,"  adapted  by  Charles  E.  Whittaker 
from  the  Eugene  Walter  drama  and  di- 
rected   by    Emile    Shautard. 

Attention  is  drawn  by  the  Famous 
Players-Lasky  Corporation  to  the  cast. 
Robert  Cain  is  seen  as  the  cowardly  hus- 
band of  Emma  Brooks,  the  part  played  by 
Miss  Frederick.  Frank  Losee  plays  the 
part  of  the  capitalist.  Jimmy  Smith,  the 
character  which  has  been  made  the  lead- 
ing male  role  in  the  photoplay  version,  is 
played  by  Wyndham  Standing,  while  Jane 
Farrell  and  Vera  Beresford  also  have 
prominent  roles. 


March  8,  1919 

"Speedy  Meade"  Is  Third 
Bennison  Goldwyn  Release 

LOUIS  BENNISON  has  a  real  surprise 
in  store  for  his  admirers  in  his  third 
Goldwyn  release,  "Speedy  Meade,"  by 
J.   Allen   Dunn,   directed   by  Ira  M.   Lowrv. 

"Speedy  Meade"  is  made  to  measure  for 
the  smiling  cowboy.  It  is  chock  full  of 
the  wild  and  woolly  spirit  of  the  great 
West  and  there's  a  new  kind  of  plot  that 
holds  the  interest  from  beginning  to  end. 
As  "Speedy  Meade,"  Bennison  shatters  all 
records  for  action.  That  is  the  reason  he 
is   called   "Speedy"   in   the  play. 

"Speedy  Meade"  will  be  released  every- 
where about  the  middle  of  March.  The 
title  of  the  play  affords  an  unusual  oppor- 
tunity for  something  new  and  novel  in 
exploitation  and  Goldwyn's  Service  De- 
partment promises  an  intensive  campaign 
that   will   put   it  over  sure-fire. 

The  Louis  Bennison  productions  are  re- 
leased under  the  Goldwyn  Star  Series 
system.  The  Betzwood  Film  Company, 
producers  of  the  Bennison  series,  is  se- 
lecting his  stories  with  especial  regard 
for  newness  and  novelty.  Director  Ira 
M.  Lowry  personally  chooses  his  star's 
scripts. 


THE     MOVING     PICTURE     WORLD 


1377 


Truman  Van  Dyke  Succeeds 
Pat  O'Malley  as  Serial  Hero 

TRUMAN    VAN    DYKE     has    succeeded 
Pat    O'Malley    as    Marie     Walcamp's 
leading    man    in    the    new    Universal 
serial,   "The  Red  Glove." 

Mr.  O'Malley  was  slain  by  the  villain 
in  the  seventh  episode  of  "The  Red 
Glove"  and  Mr.  Van  Dyke  took  up  the 
hero  role  where  Mr.  O'Malley  abandoned 
it. 

As  part  of  its  exploitation  of  the  new 
serial  the  Universal  advertising  depart- 
ment last  week  mailed  20,000  copies  of 
the  "Red  Glove"  campaign  book,  64  pages, 
to  exhibitors  and  newspaper  editors 
throughout  the  country.  This  campaign 
is  the  most  complete  Universal  has  ever 
issued  according  to  Nat  G.  Rothstein,  ad- 
vertising director,  and  in  addition  to  out- 
lining numerous  advertising  campaigns 
the  book  contains  many  publicity  stories 
and  ideas  that  can  be  easily  and  cheaply 
worked  out  by  exhibitors. 


Pathos  and  Love  Temper 
"The  Brand's"  Virile  Tale 

THE  rough  environment  of  Alaska,  with 
its  untutored  women  and  men,  Its 
fierce  hatreds  and  frank  loves,  is  not 
the  place  to  look  for  charm  and  pathos. 
It  is  only  when  a  literary  master  seeks 
to  bring  these  people  to  our  minds  and 
hearts  that  we  know  they  are  the  same 
as  human  nature  is  the  world  over.  Rex 
Beach  did  this  in  his  novel,  "The  Brand," 
and  he  promises  to  do  it  again  in  the 
photoplay  of  the  same  name  which  he 
produced  for   Goldwyn. 

For  all  the  strength  and  virility  of  the 
drama,  with  its  tremendous  clashes  of 
character  and  physical  combats,  it  re- 
mains a  tender,  pathetic  tale.  And  much 
of  the  pathos  centres  around  a  little  child 
The  play  is  not  conventional.  The  intro- 
duction of  a  child  does  not  smack  of  the 
playwright's  mechanics.  She  is  there  be- 
cause she  is  a  living  character  and  has  a 
right   to   be   found   in   the   environment. 


Here   It   Is   In   Illnek   and    \\  im, 

Lillian  Hall,  who  portrays  the  role  of 
"Beth"  in  Artcraft's  release  of  Louisa  M. 
Alcott's  "Little  Women,"  can  be  seen  each 
morning  at  8  o'clock,  or  a  few  minutes 
later,  rushing  into  the  Fiftieth  street  sub- 
way station  for  a  rattler  to  the  Biograph 
studio,  where  she  meets  Taylor  Holmes 
and  his  director,  "makes  up"  as  a  pretty 
little  chorus  girl  and  then  starts  on  wild 
drives  in  a  taxi.  Mr.  Holmes  is  portray- 
ing the  stellar  role  in  a  screen  version  of 
a  serial  story  titled  "Taxi?"  Miss  Hall 
has   the   ingenue   lead. 


Norman  Manning  Returns  to  Los  Angeles. 

Ruth  Roland  stopped  work  on  her  Pathe  serial,  "The  Tiger's  Trail,"  the  other 
day  long  enough  to  welcome  Norman  Manning,  a  former  studio  associate,  back 
to  the  Glendale  film  colony.  Mr.  Manning  has  just  been  discharged  from  the 
Canadian  forces.  Louis  J.  Gasnier,  head  of  the  Astra  Corporation,  is  taking  it 
all  in. 

Emphasizes  Importance  of  Good  Supporting  Casts 


JUST    as    a    chain    is    only    as    strong    as 
its   weakest   link,   so   is   a   motion  pic- 
ture   only    as    strong    as    the    weakest 
player   in   the  cast. 

This  is  axiomatic,  but  motion  picture 
producers  too  often  are  so  blinded  by 
the  brilliance  of  their  stars  that  they 
cannot  see  the  necessity  of  surrounding 
those  stars  with  players  whose  abilities 
will    strengthen    the    play. 

Concerning  this  phase  of  motion  pic- 
ture production  a  statement  by  the  Ex- 
hibitors Service  Bureau  of  the  Fox  Film 
Corporation  this  week  declared  that  no 
star  in  the  profession  is  big  enough  to 
carry  along  a  weak  cast,  and  that  it  is 
on  this  principle  that  William  Fox  pro- 
duces   his    pictures. 

"An  instance  of  this  policy,"  said  this 
statement,  "is  the  engagement  of  Thomas 
Santschi  to  play  the  lead  opposite  Mad- 
laine  Traverse  in  the  picture  which  Miss 
Traverse    is    now    making    in    Hollywood." 

In  further  support  of  the  policy  of  en- 
gaging only  well-known  players  for  the 
support  of  Fox  stars,  it  was  pointed  out 
that  in  the  de  luxe  production,  "Wolves 
of  the  Night,"  which  William  Farnum  is 
making  in  Los  Angeles,  the  supporting 
cast  contains  such  players  as  Louise  Love- 
ly, Charles  Clary,  Al  Fremont  and  G. 
Raymond    Nye. 

In  "The  Jungle  Trail,"  another  William 
Farnum  picture,  just  finished  in  Florida, 
Anna  Lehr,  Ann  Luther  and  G.  Raymond 
Nye  are  in  the  cast  supporting  Mr.  Far- 
num. 

"For  Freedom."  a  recent  Farnum  sub- 
ject, showed  the  work  of  Anna  Lehr, 
Ruby  DeRemer,  Marc  Robbins  and  Mr. 
Nye;  and  in  "The  Man  Hunter,"  Mr. 
Farnum  had  Louise  Lovely,  Charles  Clary 
and   Marc   Robbins   assisting   him. 

Tom  Mix  is  exceedingly  particular  about 
the  people  who  play  in  his  support.  The 
reason  for  this  is  that  Mix  refuses  to 
allow  any  but  persons  of  proved  ability 
to  play  with  him.  For  his  leading  woman 
he  has  had  Jane  Novak,  Kathleen  Con- 
nors and  Teddy  Sampson,  and  in  the  pic- 
ture he  is  making  now,  near  Flagstaff, 
Ariz.,    Coleen    Moore    plays    opposite    him. 

In  "Every  Mother's  Son,"  considered  one 
of  R.  A.  Walsh's  best  pictures,  there  was 
no  star,  but  the  cast  contained  Charlotte 
Walker    and    Careth    Hughes. 

The  casts  that  support  Gladys  Brock- 
well    are    notable    for    their    strength    and 


balance.  William  Scott,  Murdock  Mac- 
Quarrie,  William  Sheer,  Al  Fremont,  J. 
Barney  Sherry  and  Lydia  Yeamans  Titus- 
are  some  of  the  players  who  have  ap- 
peared in  recent  Gladys  Brockwell  pro- 
ductions. 

Herbert  Heyes  and  Clair  DuBrey  are 
supporting  Madlaine  Traverse  in  her 
present  picture,  and  in  support  of  Albert 
Ray  is  Elinor  Fair,  one  of  the  best  known 
and  youngest  leading  women  in  the  pro- 
fession. 

Other  well  known  players  who  are  to 
be  seen  in  recent  or  coming  Fox  Pictures 
are  Ed  Burns,  Frank  Brownlee  and> 
Thomas  Jefferson — son  of  the  famous 
Joseph  Jefferson,  creator  of  Rip  Van 
Winkle. 


J.  Warren  Kerrigan  Has 

Role  of  a  Good  Bad  Man 

J  WARREN  KERRIGAN  has  turned 
,  good  bad  man.  In  "The  End  of  the 
Game,"  his  next  Jesse  D.  Hampton 
production  for  distribution  by  the  W.  W. 
Hodkinson  Corporation,  the  star  is  a 
gentleman  of  Virginia  who  joins  the  gold 
rush  of  '49,  not  for  the  gold,  for  he  has 
wealth,  but  in  answer  to  the  beckoning 
spirit  of  adventure. 

Perhaps  no  period  in  the  history  of  the 
United  States  has  offered  more  material 
for  romance  and  adventure  than  those 
days  of  toil  and  disappointment  and 
suffering,  when  men  followed  the  Santa 
Fe  trail  to  dig  for  gold,  and  George  El- 
wood  Jenks  in  "The  End  of  the  Game" 
has  written  still  another  plot  around  the 
old  story. 

So  alluring  does  the  hero  find  the  game 
of  chance  that  he  drifts  into  the  role  of 
a  semi-professional  gambler  and  gunman, 
but  the  country  is  full  of  gamblers  and 
gunmen — mostly  unscrupulous  ones — and, 
when  Mary  Miller  arrives,  Kerrigan  finds 
It  necessary  to  draw  his  gun  many  times 
on   her  behalf. 

The  production  is  melodrama  highly 
seasoned  with  intrigue,  adventure  and 
romance,  with  no  opportunity  lost  for  a 
smile.  Kerrigan  is  not  oaly  a  romantic 
figure  in  this  story,  but  a  highly  pictures- 
que one,  and  Lois  Wilson,  who  never  dis- 
appoints, is  more  entrancingly  lovely  thar.i 
usual. 


1378 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


Viola  Dana  Has  Role 


of  a  Vampire  Flapper 

WHEN  the  first-run  theatres  show 
"Satan,  Junior,"  on  March  3,  the 
date  set  for  the  release  of  this 
Metro  All-Star  Series  feature,  Viola  Dana 
will  be  seen  in  the  role  of  a  vampire 
flapper.  A  flapper  means  that  stage  of  a 
young  woman's  life  when  she  is  most 
awkward  and  thinks  she  is  the  most 
graceful. 

Viola  Dana  has  the  part  of  Diana  Ard- 
way,  only  and  much-spoiled  daughter  of 
Nathaniel  Ardway,  and  only  heir  to  the 
millions  which  her  father  will  leave  to 
her. 

The  picture  is  complete  with  novel 
scenes  and  situations,  full  of  rich  color- 
ing. Milton  Sills — by  arrangement  with 
Goldwyn — is  certainly  a  notable  young 
playwright  and-  leading  man,  and  Mar- 
jorie  Sinclair,  who  plays  the  part  of  the 
disappointed  actress,  makes  the  most  of 
a  good  part.  The  remainder  of  the  cast 
Includes  Frank  Currier,  George  King, 
Lloyd  Hughes  and  Alice  Knowland. 

Adapted  from  the  novel,  "Diana  Ard- 
way," of  Van  Zo  Post,  by  John  H.  Collins, 
directed  by  Herbert  Blache,  and  photo- 
graphed by  John  Arnold,  it  is  a  good  story, 
well  directed,  and  shows  a  lot  of  brand 
new  California  views  as  background. 


"Spotlight  Sadie"  Is  a 

Story  of  Everyday  Life 

MAE  MARSH  has  completed  her  new- 
est Goldwyn  Picture  at  the  Culver 
city  Studios.  It  bears  the  unusual 
and  piquant  name  of  "Spotlight  Sadie" 
and  was  written  by  Lewis  Allen  Browne. 
Laurence    Trimble    is    the    director. 

The  title  suggets  a  story  of  the 
theatre,  but  such  is  not  altogether  the 
case.  It  is  a  comedy  drama  of  everyday 
life  with  the  playhouse  as  a  background, 
no  conventional  stage  scenes  being  neces- 
sary for  the  development  of  the  plot. 

Miss  Marsh's  role  is  that  of  a  girl  who 
is  described  as  "a  whimsical  product  of 
Old  Erin."  Through  necessity  she  seeks 
a  livelihood  on  the  stage  shortly  after 
arriving  in  this  country.  Innocently  she 
chooses  musical  comedy.  Her  simplicity 
and  clearness  of  outlook  are  sharply  con- 
trasted with  the  sophistication  of  her 
companions,  but  the  girl's  illusions  never 
leave   her. 

Her  leading  man  is  young  Wallace 
McDonald,  lately  of  the  Canadian  Forces. 
Alec  B.  Francis,  who  has  joined  the  Gold- 
wyn colony  in  California  for  an  indefinite 
stay;  Mary  Thurman,  in  the  role  of  a 
typical  chorus  girl,  permitting  her  to  dis- 
play that  beauty  for  which  she  is  noted; 
Walter  Hiers,  Betty  Schade,  Wellington 
Playter,  P.  M.  McCullough,  Richard  Car- 
lyle  and  that  funniest  of  former  Keystone 
favorites,  Alice  Davenport,  are  in  the 
cast. 


Bert  Lytell  To  Be  Seen 

Again  as  "Boston  Blackie" 

BERT  LYTELL  will  be  seen  again  on 
the  screen  as  "Boston  Blackie,"  the 
fascinating  rogue  familiar  to  maga- 
zine readers  through  Jack  Boyle's  fiction 
stories  dealing  with  the  adventures  of  the 
silk-hatted  burglar. 

Lytell's  next  picture  is  as  yet  unnamed. 
It  is  based  upon  two  of  the  Boyle  tales, 
"Boston  Blackie's  Mary"  and  "Fred,  the 
Count,"  which  appeared  in  recent  issues 
of  a  monthly  magazine.  Finis  Fox  made 
the  scenario,  and  John  Ince  will  direct 
the    production. 

A  dramatic  narrative  replete  with 
thrills  and  adventures,  enlivened  by  many 
comedy  touches,  has  been  evolved  for  the 
star's  use.  It  tells  of  Boston  Blackie's 
efforts  to  "go  straight"  and  how,  with  the 
aid  of  his  Mary,  he  thwarts  an  attempt  by 
Fred,  "the  count,"  to  "frame"  him  with 
the    police. 

Work  on  the  new  production  is 
scheduled  to  start  the  first  of  the  com- 
ing week. 


n 


Rebuked 

In  Sessu'e  Hayakawa's  "A  Heart  in 
Pawn"    (Exhibitors  Mutual). 


Universal  to  Screen 

Famous  French  Play 

A  STORY  that  rivals  in  intensity,  no 
less  than  in  picturesqueness  that 
of  Bizet's  famous  opera  "Carmen" 
has  been  purchased  by  Universal  for  pro- 
duction shortly.  The  story  is  an  adapta- 
tion by  Marie  Eve  of  the  famous  French 
Play  "LaFamme  et  Le  Pantin"  (The  Wom- 
an and  the  Puppet),  by  Pierre  Louys. 

As  in  "Carmen"  the  setting  for  "La 
Femme  et  Le  Pantin"  is  Spanish,  and  the 
action  of  the  play  is  equally  as  dramatic 
as  in  "Carmen,"  though  the  heroine  of 
the  piece  is  a  different  type  from  the 
quick-tempered  cigarette  maker.  It  is 
also  expected  the  film  story  will  be  pro- 
duced in  six  reels  and  that  it  will  be  one 
of   the    early    fall    releases. 


Genuine  Society  Types  in 
"A  Man  and  His  Money 

IN  Tom  Moore's  new  Goldwyn  "A  Man 
and  His  Money,"  there  is  an  atmos- 
phere of  smartness  rarely  found  in 
fashionable  society  as  it  is  depicted  on 
the  screen.  The  playgoer  knows  that  this 
is  too  often  lacking  from  plays  which  are 
supposed  to  transpire  in  the  homes  of 
people  of  ■wealth  and  distinction.  Usually 
he  must  content  himself  with  imagining 
that  the  people,  their  surroundings,  man- 
ners and  clothes  are  what  they  are  sup- 
posed to   be,   not  what  they  are. 

For  this  reason  "A  Man  and  His  Money" 
is  a  welcome  exception.  Involving  people 
of  position  who  live  in  homes  of  refine- 
ment and  luxury,  it  is  refreshing  to  see 
this  idea  carried  out  and  the  illusion 
maintained. 

The  characters  dress  smartly,  but  not 
flamboyantly,  their  various  homes  are  in 
perfect  taste  and  their  conduct  is  that  of 
gentlefolk.  The  picture  provides  Tom 
Moore  with  just  this  sort  of  character. 
He  is  Harry  Lathrop,  possessed  of  much 
money  and  no  end  of  social  position  and 
in  love  with  a  girl  of  his  own  class. 


New  York  Tenement  Scenes 
In  "A  Daughter  of  Mine" 

THE  task  of  producing  a  motion  pic- 
ture in  the  slums  of  New  York  is  not 
an  easy  one.  Obviously  the  crowds 
of  onlookers  in  that  congested  quarter 
make  work  almost  impossible.  Ludlow 
Street  is  the  scene  of  considerable  action 
in  "Daughter  of  Mine,"  the  new  Goldwyn 
Picture  in  which  Madge  Kennedy  ap- 
pears, and  to  Ludlow  Street  went  the  star 
and  her  company.  This  was  just  before 
she  departed  for  the  Goldwyn  Studios  in 
California,  where  the  remainder  of  the 
scenes  were  photographed. 

It  was  necessary  for  Director  Clarence 
G.  Badger  and  his  technical  staff  to  make 
arrangements  with  the  police  department 
to  invade  Ludlow  Street.  The  scenario 
specified  that  the  entire  front  of  a  tene- 
ment be  photographed.  Through  open 
windows  various  illuminating  bits  of  ac- 
tion are  seen,  showing  life  as  it  is  lived 
among  the  people  the  heroine  of  "Daugh- 
ter of  Mine,"  Rosie  Mendelsohn,  calls  her 
own. 

The  camera,  manned  by  Marcel  Le 
Picard,  was  placed  on  the  opposite  side- 
walk atop  a  platform.  As  it  began  to 
operate  it  was  slowly  tilted  and  one  win- 
dow after  another  was  revealed,  each 
disclosing    a    characteristic    scene. 


Record  Heavy  Rebookings 
on  "The  Highest  Trump" 

REPORTS  from  Southern  branch  offices 
of  Vitagraph  tell  of  a  remarkable 
demand  for  "The  Highest  Trump," 
the  Earle  Williams  offering  recently  re- 
leased by  that  organization.  According  to 
information  issued  at  the  home  office, 
many  of  the  larger  theatres  in  principal 
Southern  cities  who  have  never,  as  a  mat- 
ter of  policy,  rebooked  a  feature — a  policy 
quite  general  with  many  theatres  because 
of  the  pressure  of  new  issues — have  made 
an  exception  in  the  case  of  "The  Highest 
Trump  "  A  record  number  of  rebookings, 
considering  that  the  picture  is  not  yet  a. 
month  old,  have  already  been  recorded 
for  localities  south  of  the  well  known 
Mason    and    Dixon    line. 


S.  A.  Hayman 

Who  made  the  Lyda  Theatre,  Grand 
Island,  Neb.,  a  success  by  switching  to 
Ion,    aiid  five-day  runs  in  a  town  of  15,000. 


Earl    Schenck   Portrays  Lafayette. 

The  selection  of  an  actor  to  play  the 
part  of  Lafayette  in  James  Vincent's  pro- 
duction of  "The  Spirit  of  Lafayette  was 
no  easy  task.  Several  hundred  were 
looked  over,  when,  at  the  last  moment, 
Earl  Schenck  was  found.  He  proved  to 
he  a  real  find,  for  not  only  is  he  a  sterling 
artist  but  a  perfect  double  for  the  great 
patriot,    Lafayette,    as   well. 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1379 


Pathe  Serialization  of 

"In  Secret"  Stories  Praised 

ROBERT  W.  CHAMBERS  has  seen  a 
great  deal  of  his  fiction  shifted  from 
the  page  to  the  screen,  but  hitherto 
it  has  always  been  in  the  form  of  fea- 
tures. Hence,  he  has  been  rather  eager 
to  see  just  how  Pathe  would  turn  his 
famous  "In  Secret"  stories  into  the  grip- 
ping, full-of-action  swing  of  a  Pearl 
White  serial.  Mr.  Chambers'  stories  are 
of  a  decided  analytic  turn,  and  are  more 
famous  for  their  bright  dialogue  than 
for  action.  Hence,  it  devolved  upon 
Bertram  Millhauser,  the  scenarist,  who 
does  Miss  White's  serials,  to  take  quite 
some  liberties  with  Mr.  Chambers'  orig- 
inal manuscripts  in  turning  them  into  the 
sort  of  continuity  which  Miss  White  re- 
quires. 

Recently  Mr.  Millhauser,  at  Mr.  Cham- 
bers' request,  called  on  the  novelist  and 
read  to  him  the  opening  episodes  of  the 
serial.  Millhauser  confesses  that  he  ap- 
proached the  Chambers'  home  with  some 
misgivings,  for  he  had  done  quite  a  few 
things  to  Kay  McKay  and  Evelyn  Erith, 
Mr.  Chambers'  two  leading  characters  in 
"In  Secret,"  and  he  was  not  quite  sure 
whether  or  not  the  author  would  be 
pleased.  These  two  characters  had  been 
livened  up  quite  a  bit,  and  a  lot  of  their 
tete-a-tetes  had  been  transformed  into 
swift  serial  action  of  plot  and  counter- 
plot. 

Hence,  he  was  greatly  surprised  when, 
after  reading  three  episodes  to  Chambers, 
the  author  stopped  him  and  complimented 
him  highly  and  commented  on  the  fact 
that  wherever  the  scenarist  ha)d  been 
compelled  to  invent  action  for  his  char- 
acters in  order  to  maintain  the  speed 
necessary  for  a  serial  he  had  done  so  in 
a  logical   manner. 

Mr.  Chambers  is  greatly  interested  in 
the  progress  of  the  serial,  and  is  plan- 
ning to  visit  the  studio  when  several  par- 
ticular scenes  are  being  filmed.  Direc- 
tor George  B.  Seitz  is  making  rapid 
progress  on  "In  Secret,"  and  the  earlier 
episodes  are  already  practically  complete. 


"Hoot    Mon"    a    Regular    Scotch    Highball. 

"A  refreshing  Scotch  highball,  with  a 
dash  of  pep,"  is  how  "Hoot  Mon"  has  been 
characterized  and  Stan  Laurel,  the  Eng- 
lish comedian  who  has  acted  in  a  series 
of  comedies  for  the  Rolin  Company,  keeps 
the  gait  rapid,  though  it  might  be  a  bit 
unsteady  at  times.  But  it  is  full  of  laughs 
as  it  is  of  kilties — pretty  Rolin  girls  in 
kilties  and  even  ample  and  expensive  Mar- 
garet Joslyn.  Much  of  the  action  cen- 
ters around  Ye  Blue  Coo  Inn.  It  is  some- 
what of  an  unusual  comedy  and  the  pro- 
ducers claim  that  the  settings  are  as  sub- 
stantial as  the  laughs  by  the  English 
comedian. 


Invents  New  Methods  for  Handling  Visions 

Lyman  Breening,  who  had  charge  of  the 
photographic  end  of  James  Vincent's  pro- 
duction of  "The  Spirit  of  Lafayette,"  has 
invented  several  new  methods  of  han- 
dling visions  that  are  said  to  so  change 
the  use  of  them  in  pictures  that  they  will 
tell  ghost  stories  in  the  future  in  a  man- 
ner that  no  written  words  can  bring  ^to 
the  imagination. 


"The    Poppy    Girl's    Husband"    Completed. 

Having  completed  "The  Poppy  Girl's 
Husband"  for  Artcraft,  William  S.  Hart 
has  begun  preparations  on  his  next  pic- 
ture, which  he  has  written  in  collabora- 
tion with  Lambert  Hillyer. 

The  pictures  Just  finished  presents  "Bill" 
Hart  in  the  role  of  a  convict,  with  a  back- 
ground of  the  Barbery  Coast  in  San  Fran- 
cisco. The  story  is  a  Western  subject  and 
opens  with  a  "rodeo"  wherein  hundreds 
of  cowboys,  Indians  and  wild  riders  of 
every   sort   take  part. 

In  the  cast  appear  Herschel  Mayall,  Dell 
Roscoe,   Rhea  Mitchell,   and   Winter  Hall. 


,*   frg* 


■■■■ 


New  York's   Strand  Theatre's  Setting  for  "The  Better  'Ole,"  Distributed  by 

World   Film. 


Extensive   Advertising  for   "Upstairs  and   Down" 


A  CAMPAIGN  of  national  advertising 
has  been  launched  by  Selznick  Pic- 
tures Corporation  for  its  star,  Olive 
Thomas,  with  special  reference  to  the 
first  production,  "Upstairs  and  Down," 
which  has  just  been  completed  under  the 
direction  of  Charles  Giblyn  at  the  Pacific 
Coast   studios. 

This  campaign  was  begun  several  weeks 
ago,  when  two  electric  signs  were  in- 
stalled at  Times  Square,  New  York,  an- 
nouncing the  forthcoming  production. 
Another  and  still  larger  installation  of 
the  same  sort  is  being  erected  on  the  God- 
frey Building,  New  York,  and  will  be  one 
of  the  largest  theatrical  signs  in  the 
world.  Still  another  contract  has  just 
been  closed  for  a  sign  in  Buffalo  facing 
Lafayette  Square,  and  this  will  be  illum- 
inated within  a  week.  Negotiations  are 
under  way  for  still  more  of  these  adver- 
tising  displays    in    other    cities. 

The  second  phase  of  the  national  ad- 
vertising campaign  is  being  conducted 
through  motion  picture  magazines  appeal- 
ing to  the  general  public.  In  addition  to 
this,  the  usual  publicity  campaign  con- 
sisting of  news  items  and  special  articles 
is  being  employed. 

The  first  production,  "Upstairs  and 
Down,"  has  already  been  completed,  and 
is  being  cut  and  titled  under  the  direct 
supervision  of  Myron  Selznick,  president 
of  the  company,  in  California. 

"I  am  convinced,"  says  Mr.  Selznick, 
"that  the  public  wants  well  dressed  plays. 
The  stories  of  sordid  realism,  hunger, 
poverty,  suffering  and  all  that  sort  of 
thing  are  no  longer  popular.  The  most 
successful  pictures  are  those  which  make 
audiences  happy.  I  believe  that  in  'Up- 
stairs and  Down'  we  have  a  combination 
of  the  comedy  and  romantic  elements 
combined  with  luxurious  settings  and 
costuming  that  will  make  this  one  of  the 
hits  of   the   season." 


One  especially  is  the  palace  at  Versailles, 
where  the  Peace  Conference  is  being  held. 
Others  are  exact  reproductions  of  the 
present  council  chamber  in  the  palace  at 
Postdam,  the  prison  at  Olmutz,  where 
Lafayette  spent  five  years  of  his  life  be- 
cause he  wished  for  the  now  hoped  for 
League  of  Nations,  and  a  duplicate  of 
George  Washington's  home  at  Mount 
Vernon.  Mr.  Braddon  and  Mr.  Vincent 
both  vouch  for  the  exactness  of  detail  in 
the   duplication   of   these   settings. 


Correct    Costuming    in    "Lafayette"    Film. 

The  costumes  of  the  period  of  our 
American  Revolution,  both  here  and  in 
France,  have  been  duplicated  with  every 
attention  to  details  in  the  photoplay,  "The 
Spirit  of  Lafayette,"  produced  by  James 
Vincent. 

Strange  novelties  in  hairdressing  were 
invented  by  Marie  Antoinette,  then  Queen 
of  France.  These  novelties  have  been 
faithfully   reproduced   in   the    photoplay. 


Historical    Setting    in  ♦"Lafayette"   Film. 

John  D.  Braddon,  who  had  charge  of  the 
interior  settings  of  James  Vincent's  pro- 
duction of  "The  Spirit  of  Lafayette."  has 
added  greatly  to  his  reputation  as  a 
technical  director.  The  most  minute  de- 
tails have  carefully  been  attended  to  in 
reproducing  a  number  of  the  historical 
settings     necessary     for     this     production. 


Salvation  Army  Film 

Is  Nearing  Completion 

UNDER  the  direction  of  Edward  Jose 
"Fires  of  Faith,"  which  the  Famous 
Players-Lasky  Corporation  is  mak- 
ing in  cooperation  with  the  Salvation 
Army,  is  nearing  completion  at  its  Man- 
hattan   studio. 

Commander  Evangeline  J3ooth,  head  of 
the  Salvation  Army,  took  part  in  a  num- 
ber of  scenes  filmed  recently.  The  pic- 
ture has  for  a  theme  a  story  based  on  the 
Salvation    Army. 

Many  of  the  big  scenes  were  taken  at 
the  Lasky  studios  in  California,  but  sev- 
eral small  sets  were  taken  in  the  East,  so 
that  Commander  Booth  herself  could  ap- 
pear An  exact  replica  of  her  office  in 
the  headquarters  of  -the  Salvation  Army 
was  produced  in  the  studio  and  the  pic- 
tures which  have  always  hung  on  the 
walls  of  the  real  office  were  brought  to 
the  studio  for  use  in  the  studio  office. 

The  cast  of  players  is  notable,  includ- 
ing Catherine  Calvert,  Eugene  O'Brien, 
Theodore  Roberts,  Ruby  De  Remer  and 
Robert  Andersen.  Nearly  a  thousand  ex- 
tras were  used  in  some  of  the  scenes  made 
in   California. 


1380 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


Cast  of  "The  Better  Wife"  Causes  Coast  Comment 


THE  authoritative  announcement  of  the 
cast  of  the  new  Clara  Kimball  Young 
picture  entitled  "The  Better  Wife,'' 
now  being  produced  on  the  Pacific  Coast, 
and  which  was  made  some  time  ago,  has 
occasioned  considerable  comment  among 
moving  picture  men.  The  cast  is  truly  an 
"all-star"  one,  and  Miss  Young's  broad- 
mindedness  in  enlisting  in  her  support 
people  whom  other  established  moving 
picture  stars  might  consider  real  rivals 
in  their  play  for  the  public's  affection  and 
esteem  is  winning  her  the  plaudits  of  the 
wise  distributors  and  exchange  men  who 
feci  that  an  evenly  balanced  cast  insuring 
a  production  that  is  good  all  the  way 
through  is  the  greatest  possible  help  in 
getting  real  money  at  the  box  office.  Nigel 
Barrie,  Lillian  Walker,  Kathlyn  Williams, 
Barbara  Tennant,  little  Bennie  Alexander, 
Edward  M.  Kimball,  Arthur  Carew,  Irving 
Carew,  Irving  Cummins,  Elinor  Hancock, 
H.  G.  Pennel,  J.  G.  Underhill  and  John 
Steppling  are  among  the  sterling  players 
whom  Miss  Young  has  chosen  to  support 
her.  Among  them  will  be  identified  stars 
who  have  repeatedly  been  presented  at 
the   head  of  their  own  companies. 

W.  H.  Rudolph,  who  represents  the 
Young-Garson  interests  in  the  East,  has 
had  some  interesting  communications 
from  the  Coast*  relative  to  "The  Better 
Wife"  and  its  unusual  cast.  In  a  sense, 
this  picture,  which  is  the  first  to  be  made 
by  Miss  Young  for  independent  distribu- 
tion, is  a  "commonwealth  picture,"  al- 
though the  production  cost,  including 
everything  in  the  way  of  salaries,  etc.,  is 
being  borne  by  Miss  Young.  Miss  Young 
is  a  hard-headed  business  woman,  and  her 
close  personal  contact  with  exhibitors  and 
exchangemen  the  country  over  has  con- 
vinced her  that  too  many  good  actors 
cannot  be  assembled  in  a  cast  and  that 
the  day  of  a  star's  "hogging"  a  picture 
production  has  passed.  In  engaging  her 
support.  Miss  Young  put  it  right  up  to 
the  players  themselves,  and  explained 
that  she  was  anxious  to  afford  every  one 
of  them  the  opportunity  to  do  the  best 
work  of  his  or  her  career,  the  only  limi- 
tations being  the  necessities  of  the  script. 
As  a  result  of  this  kind  of  treatment  at 
the  very  outset,  according  to  word  from 
the  Coast,  "The  Better  Wife"  is  being 
made  by  a  cast  of  genuine  stars  working 
smoothly  and  harmoniously  without  the 
slightest    suggestion    of    petty    jealousies. 

"The  Better  Wife"  is  said  to  be  a 
powerful  story,  with  its  locale  in  some  of 


the  smartest  of  the  European  watering 
places.  Its  release  within  the  next  four 
weeks  is  being  eagerly  awaited. 


"A   Heart  in  Pawn"  Havakawa's  Next. 

That  the  curse  of  inheritance  can  be 
overcome  is  the  contention  which  Sessue 
Hayakawa  proves  in  "A  Heart  in  Pawn," 
directed  by  William  Worthington  for  the 
Haworth  Pictures  Corporation.  The  'pic- 
ture is  on  Exhibitors'  Mutual  list  of  re- 
leases. 

There  is  Oriental  and  Occidental  flavor 
to  the  production,  which,  under  the  title 
of  "Shadows,"  served  as  a  stage  vehicle 
for  the  youag  Japanese  star  in  the  early 
days   of  his   theatrical   career. 

Thomas  J.  Geraghty  and  Prances  Guihan 
adapted  the  story  for  the  screen  with 
their  usual  thoroughness. 


Bessie   Love   at   Her   Best. 

"The  WTishing-Ring  Man,"  starring 
Bessie  Love,  has  been  set  for  release  on 
March  10  by  Vitagraph.  Miss  Love  in 
this  picture,  is  assisted  by  J.  Frank  Glen- 
don,  Claire  DuBrey,  Jean  Hathaway,  Tru- 
man Van  Dyke,  Willis  Marks,  Alberta  Lee, 
Dorothy  Hagan,  Colin  Kenny  and  Master 
Ehrlinger. 

David  Smith,  who  is  directing  the  Bessie 
Love  pictures,  expressed  especial  satis- 
faction with  the  coming  release.  Those 
who,  a  few  days  ago,  saw  the  first  private 
unreeling  of  the  picture  in  Vitagraph's 
home-office  projection  room,  concurred 
with  the  director.  They  went  further 
and  declared  that  Miss  Love,  in  this  pro- 
duction, sets  for  herself  a  mark  which  it 
will   not   be    easy    for   her   to   surpass. 


A  New  Indoor  Sport," 

Says  "Tad,"  Turning  on  the  Glad  Music 
of  His  "Fotoplayer." 


Praise    O'Sullivan's    Japanese    Composition. 

Joseph  O'Sullivan,  director  of  music  ser- 
vice for  Exhibitors'  Mutual  Distributing 
Corporation,  has  received  many  ex- 
pressions of  commendation  on  "Nip- 
ponese," the  Japanese  dramatic  theme 
which  he  wrote  for  Sessue  Hayakawa  pro- 
ductions. 

On  account  of  the  scarcity  of  Japanese 
music  of  a  serious  and  dramatic  char- 
acter, musical  directors  are  finding  this 
number  just  what  they  want  in  interpret- 
ing the  great  Japanese  star's   pictures. 


Makes  Record  Booking  on  "The  Lightning  Raider" 


Lelia  Hope 

To  Appear  in  a  Series  of  Malcolm  Strauss 
Photoplays. 


MANAGER  W.  E.  RAYNOR,  of  Pathe's 
New  York  branch,  is  awaiting  the 
erection  of  a  number  of  new  pic- 
ture theatres  in  the  metropolitan  district, 
for  he. has  run  out  of  theatres  in  which 
to  book  Pearl  White  in  "The  Lightning 
Raider."  He  points  with  pride  to  the  fact 
that  out  of  approximately  700  theatres  in 
his  territory,  400  are,  for  a  part  of  each 
week,  announcing  on  their  electric  signs 
the  fact  that  Pathe's  fearless  serial  star 
will  foil  the  arch  villain  Wu  Fang  on 
their   screens. 

Taking  into  consideration  the  limita- 
tion of  runs  by  reason  of  proximity  of 
theatres  to  each  other  and  the  conse- 
quent necessity  of  protecting  customers, 
Pathe  has  the  new  Pearl  White  serial  in 
practically  every  available  theatre  open 
to  serials  in  the  New  York  territory.  The 
salesmen  covering  this  territory  have 
averaged  sales  records  of  at  least  40  per 
cent,  over  the  quota  assigned  them. 

The  New  York  branch  has  shattered  far 
and  wide  its  own  records  on  previous 
serial  bookings  also.  On  a  twenty-epi- 
sode Pearl  White  serial,  "The  Fatal  Ring," 
385  theatres  were  booked,  and  on  "The 
House  of  Hate,"  360  exhibitors  were  lined 
up.  The  last  Ruth  Roland  serial,  "Hands 
Up,"  achieved  a  record  of  348  bookings. 

Wigwagging  Basis  of  Elinor  Field  Comedy 

Elinor  Field,  the  star  of  Strand  come- 
dies, shows  she's  an  adept  in  "The  Wig- 
wagging System"  in  the  comedy  of  that 
title  released  through  Exhibitors'  Mutual. 

Bettie  wigwags  signals  to  her  sweet- 
heart, Jimmie,  which  results  in  Jimmie 
winning  out  in  spite  of  mother's  plan  that 
Bettie  shall  marry  an  Italian  lieutenant 
who  poses  as  a  nobleman.  Jimmie  ex- 
poses the  bogus  lieutenant  with  the  aid 
of  an  Italian  ©rgan-grinder  in  a  scene  of 
hilarious  comedy. 

Schedule     Eight     Lyons-Moran;     Comedies. 

Eight  one-reel  comedies  featuring  Ed- 
die Lyons  and  Lee  Moran  are  on  the  Uni- 
versal release  schedules  for  March  and 
April        Each     of    the    eight     comedies     is 


decidedly  different  in  character.  On 
March  3  the  Lyons-Moran  release  will  be 
entitled  "Oh,  Ethel"  in  which  the  com- 
edians' new  leading  woman,  Mildred 
Moore,  shares  honors  with  the  famous 
duo.  "Chicken  a  la  King,"  a  burlesque 
on  "Graustark,"  is  the  comedy  sched- 
uled for  release  on  March  10.  "Lay  Off" 
follows  one  week  later  and  "The  Smell 
of  the  Yukon,"  a  travesty  on  "The  Shoot- 
ing of  Dan  McGrew,"  is  scheduled  for  the 
market  on  March  24.  "Unmating  Mates," 
"Helping  a  Friend,"  "Skidding  Thrones" 
and     "On     the     Pullman"     will     follow. 


Golden  Making  Bapid  Progress. 

Reports  from  Joseph  A.  Golden,  who  has 
taken  his  entire  company  to  the  South 
in  order  to  get  atmosphere  for  "The  Great 
Gamble,"  the  forthcoming  Western  Photo- 
play's serial  starring  Anne  Luther  and 
Charles  Hutchison  for  release  through 
Pathe,  show  that  he  has  been  accom- 
plishing much  work  while  in  the  land  of 
sunshine. 

Mr.  Golden  writes  to  his  partner,  A. 
Alperstein,  manager  of  the  concern,  that 
he  has  obtained  much  valuable  material 
during  his  short  absence,  and  has  been  so 
successful  in  getting  the  locations  that 
he  desired  that  he  expects  to  get  back  to 
the  city  in  a  couple  of  weeks'  time. 


Start  Work  on  "Hearts  and  Horsethieves." 

With  her  work  held  up  for  nearly  six 
weeks  by  the  illness  of  her  director  and 
other  unforeseen  setbacks,  Lila  Lee  has  at 
last  started  work  on  her  Paramount  pic- 
ture "Hearts  and  Horsethieves,"  and  is 
now  in  Arizona  where,  under  Irvin  Willat, 
where  the  exterior  scenes  are  being  taken. 
In  this  production  the  star  will  appear  for 
the  first  time  in  a  Western  locale,  her  first 
three  pictures  having  all  been  laid  In 
Eastern  cities.  Monte  Blue,  who  recently 
signed  a  year's  contract  with  the  Famous 
Players-Lasky  Corporation,  will  have  the 
leading  male  role. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1381 


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Among   Independent   Producers 


Conducted  by  C.  S.  SEWELL 


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Oliver  Films  Complete  the  Craiff  Kennedv  Serial      F,01.  *he  benefit  of  exhibitor,  who  Pre 

r  v,      v^«,»fe      .i.a.vitiicuj'       OClIdl       S6nt    "Virtuous    Men,"    a    condensed    thirf 


HARRY  GROSSMAN,  vice  president 
and  general  manager,  of  Oliver 
Films.  Inc.,  announces  that  the  new 
production,  "Craig  Kennedy,  the  Serial," 
from  the  story  by  Arthur  B.  Reeve  and 
John  Grey,  is  now  practically  complete, 
and  will  be  ready  for  release  about  March 
17.  Marguerite  Marsh  and  Herbert  Raw- 
linson  are  the  stars  and  they  are  sup- 
ported by  a  capable  cast;  Donald  Mac- 
kenzie directed  the  production. 

Arthur  B.  Reeve,  the  author,  has 
achieved  a  great  reputation  as  a  writer 
of  detective  stories,  his  books  having  a 
wide  circulation,  being  read  by  many 
thousands  who  frequent  motion  picture 
theatres  and  who  will  be  interested  in  see- 
ing Craig  Kennedy  on  the  screen.  This 
role  is  portrayed  by  Herbert  Rawlinson. 
who  is  well  known  for  his  excellent  work 
in  a  number  of  feature  productions,  and 
he  was  selected  not  only  for  his  ability, 
but  on  account  of  being-  considered  the 
ideal   type  for   the   character. 

Marguerite  Marsh,  who  co-stars  with 
Herbert  Rawlinson,  also  was  featured  in 
the  Houdini  serial,  "The  Master  Mystery." 
The  supporting  cast  is  made  up  of  popular 
players  such  as,  Ethel  Grey  Terry,  Kemp- 
ton  Greene,  William  Pike,  Coit  Albertson. 
Joe  Marba,  Donald  Hall,  Louis  R.  Wol- 
heim  and  Gene  Baker. 

An  attractive  campaign  book  is  being 
prepared  for  exploitation  purposes,  which 
will  contain  illustrations  of  a  large  as- 
sortment of  cuts  and  mats,  attractive 
slides  and  a  paper  with  a  punch,  together 
with  a  variety  of  stories  and  publicity 
articles.  This  book  will  be  ready  for  dis- 
tribution before  the  date  of  release  for 
the  picture. 

Immediately  following  the  completion 
of  the  first  episode,  representatives  of  a 
number  of  exchanges  visited  the  Oliver 
Films  studios,  and  several  contracts  were 
signed,  including  Arrow  Film  of  Philadel- 
phia, Celebrated  Players'  Kilm  Corpora- 
tion  of  Chicago.   Superfllm   Attractions   of 


Washington,  D.  C,  Samuel  Grand  of  Bos- 
ton, Day  Film  Exchange  of  'Pittsburgh, 
Export  and  Import  Film  Company,  New 
York,  for  foreign  rights,  Pioneer  Film 
Corporation  of  New  York,  and  Criterion 
Film   Service  of  Atlanta. 

The  Oliver  Films  announce  that  it  is 
their  intention  to  make  serials  on  a  high 
plane,  and  to  produce  episode  pictures 
that  will  be  as  logical  and  entertaining 
to  all  classes  of  audiences  as  the  best 
feature  pictures. 

The  first  episode  of  "Craig  Kennedy, 
the  Serial"  will  be  in  three  reels,  and  the 
remaining  fourteen  will  be  two  reels  each. 
The  first  showing  to  the  trade  will  be 
given  by  the  Pioneer  Feature  Film  Cor- 
poration,   New    York,    about    March    10. 


___ty 

page  version  of  the  novel  has  been  pre- 
pared for  distribution  to  their  patrons. 
Director  Ralph  Ince,  who  is  possessed  of 
considerable  talent  in  drawing,  will  illus- 
trate this  edition  with  cartoons  and 
sketches,    including   one   of   himself. 


"Virtuous  Men"  Will  Be 
Published  in  Book  Form 

THE  story  of  "Virtuous  Men,"  the  first 
S-L  Production  starring  E.  K.  Lin- 
coln, has  been  novelized.  This  work 
was  intrusted  to  Bert  Ennis,  one  of  the 
executives  of  the  S-L  Pictures  organiza- 
tion. It  was  originally  intended  as  an 
aid  to  exhibitors,  but  due  to  the  favorable 
comment  of  those  who  read  the  story, 
arrangements  are  now  being  made  to  pub- 
lish "Virtuous  Men"  as  a  book.  The 
scenario,  written  by  Arthur  H.  Sawyer 
and  Ralph  Ince,  is  said  to  lend  itself 
admirably  to  novelization,  the  production 
being  a  melodrama,  with  action  and  dra- 
matic climaxes.  The  story  is  one  of  ro- 
mantic interest,  with  many  lighter  mo- 
ments  of  comedy   relief. 

The  novelization  will  be  profusely  illus- 
trated by  scenes  from  the  film.  In  ad- 
dition, a  well-known  artist  has  been  en- 
gaged to  make  several  paintings  of  the 
star,  E.  K.  Lincoln,  and  of  Grace  Darling 
and  Clara  Joel.  These  pictures  will  be 
reproduced   in   color. 


Heavy  Demand  Reported 
on  "Once  to  Every  Man" 

The  Frohman  Amusement  Company  re- 
ports the  closing  of  several  contracts  on 
"Once  To  Every  Many."  The  following 
contracts  were  signed  within  the  past 
week:  New  England  States  to  the  Major 
Films,  Inc.,  of  Boston;  Michigan,  to  Ar- 
thur S.  Hyman  Attractions,  of  Detroit; 
Northern  New  York  and  Northern  New 
Jersey,  to  Nathan  Hirsch,  New  York  City; 
Delaware,  Maryland  and  District  of  Col- 
umbia, Virginia  and  North  Carolina  to  the 
Super-Film  Attractions,  of  Washington, 
D.  C. ;  South  Carolina,  Georgia,  Florida, 
Alabama  and  Tennessee  to  W.  E.  Drum- 
mond,   of  Knoxville. 

-Mr.  Hyman,  who  controls  the  Michigan 
rights,  has  booked  the  attraction  for  an 
indefinite  run  in  Detroit  at  a  prominent 
theatre.  Mr.  Aechtler,  of  the  Major  Films 
of  Boston,  has  also  booked  the  production 
for  an  indefinite  run  in  that  city,  and 
Sidney  Lust,  of  the  Super  Film  Attrac- 
tions of  Washington,  D.  C,  has  booked 
the  attraction  for  Loew's  Hippodrome  in 
Baltimore. 

This  would  indicate  a  strong  demand 
for  this  production,  runs  being  secured  by 
the  buyers  within  brief  period  after  ac- 
quiring of  the  picture.  The  popularity  of 
"Once  To  Every  Man"  would  often  be 
traceable  to  the  fact  it  is  a  screen  version 
of  a  popular  novel,  having  as  its  theme 
the  struggles  of  youth  against  an  in- 
herited predeliction  for  drink,  and  the 
rather  unusual  situation  of  the  fistic  arena 
playing  an  important  part  in  the  re- 
demption  of  a   young   man. 


Contrasting   View*   from   Two   Arrow   Features,   "Miss   Arizona"   and   "The   Mysterious    Mr.   Browning." 


1382 


THE     MOVING     PICTURE    WORLD 


Big  Foreign  Campaign  Planned  For  "Virtuous  Men" 


AN  extensive  advertising  and  exploita- 
tion campaign  has  l>oen  inaugurated 
by  Sydney  Garrett,  President  of  J. 
Frank  Brockliss,  Inc.,  on  "Virtuous  MCn," 
the  initial  Ralph  Ince  Film  Attraction. 
Mr.  Garrett  holds  the  exclusive  rights  to 
distribute  in  foreign  markets,  the  E.  K. 
Lincoln  feature  sponsored  by  Messrs. 
Sawyer  and  Lubin.  A  private  showing 
of  the  picture  in  semi-finished  form  was 
given  recently,  at  which  time  Mr.  Garrett 
enthusiastically  indorsed  the  production. 
Impressed  with  the  qualities  of  the  first 
S-L  offering,  he  outlined  an  extraordinary 
advertising  campaign,  which  will  be 
closely  co-ordinated  with  the  material 
used  to  exploit  "Virtuous  Men"  in  the 
United  States  and  Canada.  The  entire 
series  of  color  inserts,  the  work  of  famous 
artists,  will  be  distributed  abroad,  in  ad- 
dition to  a  specially  prepared  series  of 
publicity    stories. 

Mr.  Garrett  commented  recently  on  the 
first  Ralph  Ince  Film  Attraction  as  fol- 
lows: "  'Virtuous  Men,'  more  than  meets 
with  my  expectations  as  a  production 
worthy  of  the  name  'special.'  Carrying 
out  carefully  arranged  plans  made  with 
Sawyer  and  Lubin,  the  requirements  of 
the  foreign  market  were  kept  in  mind  at 
all  times.  The  picture  is  melodramatic 
in  the  extreme,  has  been  invested  with 
massive  settings,  and  best  of  all,  tells  a 
story  of  universal  appeal,  suited  to  audi- 
ences in  all  parts  of"  the  world.  At  my 
suggestion,  certain  scenes  were  made,  to 
be  inserted  in  the  prints  intended  for  var- 
ious countries,  in  order  to  give  the  ne- 
cessary touch  of  local   color." 


are  elaborate  and  unusual.  The  repro- 
duction of  the  famous  Quatre  Arts  Ball, 
the  annual  revel  of  the  art  colony  of 
Paris,  is  perhaps  the  most  imposing  of 
these.  This  set  occupies  the  entire  floor 
of  the  Biograph  Studio,  and  one  thousand 
people  in  costume  are   used. 

Mr.  Irving  has  a  number  of  highly  suc- 
cessful productions  to  his  credit,  his  last 
one  being  "The  Silver  King,"  produced  for 
Artcraft.  In  the  Thomas'  story,  "As  a 
Man  Thinks,"  he  is  said  to  have  perhaps 
the  best  opportunity  for  the  display  of  his 
unusual  ability.  Miss  Leah  Baird,  star 
of  the  production,  appears  in  the  char- 
acter of  Elinor  Clayton,  a  role  eminently 
suited  to  her  talent,  and  she  is  supported 
by  a  cast   of  well   Known   players. 


Harry  Rapf  Recovering 

THE  many  friends  of  Harry  Rapf,  the 
independent  producer,  who  were 
grieved  to  learn  a  few  weeks  ago 
that  he  was  ill,  will  be  glad  to  know  that 
he  is  improving  rapidly.  He  is  in  the 
Misericordia  Hospital,  New  York,  recover- 
ing from  an  operation,  and  expects  to  be 
able  to  resume  work  within  a  few  weeks, 
as  he  is  now  out  of  danger.  He  wishes 
to  thank  his  friends  for  the  numerous  in- 
quiries and  expressions  of  sympathy  dur- 
ing his  illness. 

Mr.  Rapf  is  one  of  the  best  known  pro- 
ducers for  the  open  market,  having  to  his 
credit  such  successes  as  "The  Mad  Lover," 
"Today."  "The  Accidental  Honeymoon," 
"The  Co-Respondent"  and  "Wanted  for 
Murder." 


George  Irving  Directing 

First  Four-Star  Feature 

GEORGE  IRVING,  associated  with 
Augustus  Thomas,  Leah  Baird  and 
Harry  Raver  in  the  Four-Star  com- 
bination of  author,  director,  star  and  pro- 
ducer, is  now  at  work  on  a  screen  adap- 
tation of  Mr.  Thomas'  noted  stage  suc- 
cess,   "As   a    Man    Thinks." 

As  much  of  the  story  is  laid  in  the 
Latin  quarter  of  Paris  and  the  Fifth  av- 
enue residential  section  of  New  York,  the 
interior  settings  required  to  serve  as  a 
background  for  the  character  of  the  story 


Fischer  to  Film  Novels 

DAVID  G.  FISCHER,  producer  of  the 
seven  reel  super  attraction  entitled, 
"The  Law  of  Nature,"  announces  that 
he  will  leave  for  Miami,  Florida,  where 
he  will  produce  the  seven  reel  adaptation 
of  Grant  Watson's  famous  novel,  "Where 
Bonds  Are  Loosed."  Negotiations  for  the 
contract  with  the  author  were  concluded 
through     Curtis     Brown. 

Mr.  Fischer  has  secured  Stanley  Mason 
as  his  photographer  and  Clarence  Dull, 
technical  director.  Announcement  will 
be  made  later  regarding  the  star  and 
cast  for  the  new  production. 


March  8,  1919 

Much     lin.-r.-Nt     Shown     in     '-Reclaimed." 

The  interest  displayed  in  Harry  McRae 
Webster's  dramatic  production  "Re- 
claimed" featuring  Mabel  Juliene  Scott 
and  Niles  Welch  is  said  to  have  greatly 
increased  since  the  showing  of  this  pic- 
ture last  Wednesday  on  the  New  York 
Roof.  Inquiries  are  coming  rapidly  from 
all  over  the  country.  The  Alpha  Pictures, 
Inc.,  are  now  negotiating  with  many  terri- 
torial buyers,  and  will  very  soon  be  able 
to   announce   several   sales. 


Strand  Features  Report 

Big  Business  on  Reissues 

WE  are  booking  the  Kay-Bee  re- 
issues to  approximately  sixty-five 
per  cent,  of  the  theatres  in  Mich- 
igan," writes  Strand  Features,  of  Detroit 
in  a  letter  to  W.  H.  Productions  Co' 
;among  which  are  the  very  best  theatres 
in  this  state— and  they  are  going  over 
big.  All  our  exhibitors  are  well  pleased 
with  the  business  which  these  subjects 
are  bringing  them,  and  they  are  inquir- 
ing for  another  series  of  productions  of 
the  same  high  grade  as  these  reissues 
After  our  contract  with  you  has  been  com- 
pleted, we  trust  we  will  be  able  to  secure 
a  contract  with  you  for  another  series 
of  such  money-makers  as  your  Kay-Bee 
Westerns." 

W.  H.  Productions  Company  report  that 
exhibitors  and  exchangemen  handling  W. 
H.  Productions  Co.  reissues  in  every  ter- 
ritory are  meeting  with  equal  success  and 
their  enthusiasm  over  the  box  office  pos- 
sibilities   in    these    reissues    is    unanimous. 

A  complete  new  line  of  advertising  mat- 
ter has  been  prepared  on  each  series  of 
reissues.  The  two  series  of  single  reel 
Keystone  comedies,  the  Liberty  Brand 
and  the  Eagle  Brand,  and  the  two  series 
of  two  reel  Kay-Bee  Western  dramas,  the 
Columbia  Brand  and  the  Union  Brand. 
There  are  also  ten  8x10  photographs  for 
each  subject,  one  and  three  sheets  on 
the  Keystones;  and  one,  three  and  six 
sheets  for  the  Kay-Bees. 


Hirsh  Forms  New  Company 

NATHAN  HIRSH,  formerly  general 
manager  and  president  of  the 
Pioneer  Film  Corporation,  has  or- 
ganized a  new  concern  under  the  name  of 
Aywon  Film  Company,  and  has  purchased 
the  rights  of  the  Frohman  Amusement 
Corporation's  "Once  to  Every  Man"  for 
northern  New  York  and  northern  New 
Jersey.  Mr.  Hirsch  also  has  the  option 
on  several  negatives,  and  will  inaugurate 
an  intensive  campaign  among  exhibitors 
in  New  York  and  northern  New  Jersey. 

He  is  in  the  market  for  high  class  state 
rights  productions,  either  by  way  of  pur- 
chase of  the  negative  or  the  rights  for 
New  York  and  northern  New  Jersey,  in 
which   he   will   operate   his   exchange. 


Preparing     Scenario    for    Ford    Serial. 

Elsie  Van  Name,  the  clever  scenarist, 
is  at  present  very  busy  collaborating  with 
Francis  Ford  on  a  new  serial,  "The  Purple 
Trail,"  which  will  be  put  into  produc- 
tion immediately  following  the  completion 
of  Mr.  Ford's  present  serial,  "The  Silent 
Mystery."  The  latter  production  is  en- 
joying a  big  run  in  Chicago,  where  a 
total  of  105  days  have  been  contracted 
for   in   the   "Loop"   district. 


Are  They   Listening  for  the   Echo? 

Pearl   Shepard  and   Charles   Richman   in   Ivan   Abramson's   "The   Echo 
of    Youth"    (Graphic). 


"Reclaimed"    Given    Trade    Showing. 

The  Harry  McRae  Webster  production, 
"Reclaimed,"  was  given  a  trade  showing 
a  few  days  ago  at  Loew's  New  York  Roof 
Theatre.  This  picture  is  in  six  reels,  and 
it  is  said  that  many  of  the  spectators 
commented  upon  the  merits  of  the  pro- 
duction including  the  cast,  acting,  photog- 
raphy and  sets.  The  production  is  being 
distributed  on  the  open  market  by  the 
Alpha  Pictures,   Inc. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD  1383 

Gaumont  News  Shows  Arrival  of  President  Wilson 


Robert  W.  Cummings 

Who  Portrays  an  Important  Role  in 

"Virtuous  Men." 

Lincoln  Takes  a  Vacation 

EK.  LINCOLN,  star  of  "Virtuous  Men," 
.  left  New  York  this  week  for  a  trip 
to  California,  following  the  comple- 
tion of  the  first  Ralph  Ince  Film  Attrac- 
tion, "Virtuous  Men."  He  is  said  to  have 
done  the  most  arduous  work  of  his  career 
in  this  production  and  is  going  to  Cali- 
fornia to  take  a  complete  rest  for  three 
weeks.  During  his  vacation  the  second 
story  in  which  he  will  star,  is  being 
whipped  into  shape  in  Miami,  Florida,  by- 
Messrs.  Sawyer  and  Lubin,  where  the 
sponsors  for  "Virtuous  Men"  are  at 
present. 

Before  leaving  for  the  West,  Lincoln 
stated:  "The  completion  of  my  work  in 
the  leading  character  of  'Virtuous  Men' 
marks  an  epoch  in  my  career.  I  consider 
this  picture  the  biggest  and  most  im- 
portant I  have  ever  appeared  jn.  Ralph 
Ince,  under  whose  direction  it  was  per- 
sonally made,  has  outdone  himself  in  the 
matter  of  spectacular  effects.  The  story 
deals  -with  a  subject  uppermost  in  the 
minds  of  the  public  and  has  been  pic- 
turized  with  a  wealth  of  imagination  and 
interest.  My  role,  from  the  standpoint 
of  physical  and  mental  requirements,  is 
the  most  exacting  I  have  ever  attempted." 

Lincoln  will  return  to  New  York  for 
the  Broadway  presentation  of  "Virtuous 
Men." 


Buffalo  Likes  "Wanted  for  Murder." 

According  to  the  Independent  Sales  Cor- 
poration another  evidence  of  the  drawing 
power  of  the  sensational  advertising  oh 
Harry  Rapf's  "Wanted  for  Murder"  is 
shown  in  a  telegram  received  from  the 
manager  of  the  Lyric  Theatre,  Buffalo: 
"  'Wanted  for  Murder'  opened  to  biggest 
business  in  history  of  Lyric.  Has  in- 
creased every  day  since.  Unable  to  take 
care  of  crowds.  S.  R.  O.  all  day  long. 
Sending  you  photo  of  largest  crowd  ever 
seen  entering  Lyric.  Looks  like  a  rush 
hour  on  the  New  York  subway."  < 


"Reclaimed"  Sold  for  New  Jersey. 

Sale  of  northern  New  Jersey  for  new 
rights  on  the  Harry  McRae  Webster  pro- 
duction, "Reclaimed,"  to  Elk  Photoplays 
is  reported  by  Alpha  Pictures,  Inc.,  and 
it  is  expected  that  a  large  amount  of  ad- 
ditional territory  will  be  contracted  for 
within  a  short  time,  as  many  bids  have 
been  received  from  various  sections  of 
the  country. 


MAXY  interesting  events  are  pictured 
in  the  latest  issues  of  the  Gaumont 
news  reels.  Graphic  Number  Forty- 
eight  shows  Belgium  refugees  returning 
to  Ostend,  Belgium,  Chicago  welcoming 
the  return  of  the  famous  colored 
ment,  the  "Black  Devils,"  Lillian  Russell 
is  also  mad'-  a  gunnery  sergeant  of  the 
U.  S.  Marines  in  that  city.  Chinese  Coolies 
are  shown  arriving  in  San  Francisco  en 
route  to  Cuba  to  relieve  the  labor  short- 
age   on    the    sugar    plantations. 

Other  scenes  in  this  issue  include  the 
annual  motor  boat  regatta  and  sea  plane 
races  at  Miami,  Florida;  English  airmen 
who  expect  to  fly  across  the  Atlantic;  a 
chicken  ranch  with  a  million  chickens 
good  layers,  helping  to  reduce  the  price 
of  eggs;  S.  S.  Touraine  arriving,  with 
vanguard   of  the   Twenty-seventh   division. 

Of  especially  timely  interest  in  Gaumont 
News  No.  49  are  scenes  of  President  Wil- 
son's arrival  in  the  United  States,  which 
are  said  to  be  unusually  complete,  also- 
scenes  taken  at  Brest  when  he  was  bid- 
ding farewell  to  France.  Other  items 
include,  inauguration  of  aerial  mail  ser- 
vice to  the  East,  starting  in  Venice,  Cal- 
ifornia, first  package  being  Mary  Pick- 
ford's  liberty  loan  film;  great  gathering 
of  Catholics  in  Washington  celebrating 
Cardinal  Gibbons'  golden  jubilee,  longest 
grandstand  in  the  world  erected  in  New 
York  for  reception  to  returning  twenty- 
seventh   division. 


save  the  exhibitor  who  must  rent  pro-' 
ductions  that  do  not  draw  to  secure  others 
do  attract  business.  The  entrance 
of  the  big  Independent  producers,  selling 
their  product  direct  to  the  exhibitor,  will 
make  it  possible  for  the  exhibitor  to  make 
money." 

Satisfied  that  some  one  must  risk  his 
all  to  aid  this  movement,  Mr.  Tourneur 
formed  the  Maurice  Tourneur  Produc- 
tions, and  says  the  results  have  fully 
justified  his  expectations.  In  succession 
he  has  produced  the  Drury  Lane  melo- 
drama, "Sporting  Life";  the  screen  epic, 
"Woman,"  and  is  now  at  work  on  another 
melodrama,   "The  White  Heather." 


Maurice  Tourneur  a  Pioneer 
in  New  Photoplay  Movement 

NOW  that  several  prominent  stars  and 
producers  have  entered  the  inde- 
pendent ranks,  Maurice  Tourneur 
looks  upon  himself  as  a  pioneer  and 
something  of  a  prophet  for  what  he  terms 
the  new  photoplay  movement,  as  he  was 
one  of  the  first  of  the  well  known  direc- 
tors to  form  his  own  production  organiza- 
tion. In  May,  1918',  when  he  left  the  Fam- 
ous Players-Lasky  Company,  Mr.  Tour- 
neur said,  "The  fate  of  the  photoplay  is 
dependent  upon  the  independent  producer. 
Only  by  working  alone,  unhampered  by 
business  men  who  are  squeezing  the  art 
out  of  the  photodrama,  can  the  screen 
play  raise  itself  out  of  the  rut  of  ma- 
chine made  productions. 

"The     independent     producer    can    alone 


B.    S.    Moss    Photoplay    Finished. 

The  latest  B.  S.  Moss  photoplay  "Break 
the  News  to  Mother,"  based  on  the  song 
of  the  same  title  by  Charles  K.  Harris, 
is  now  complete,  having  been  produced 
under  the  direction  of  Julius  Steger  who 
assembled  a  cast  of  prominent  players 
including  Pearl  Shepard,  Gertrude  Bark- 
ley,  Alice  Gerard,  Raymond  Bloomer,  For- 
rest Robinson,  William  N.  Bailey,  Joseph 
Smiley   and   Chester   Barnett. 

This  production  is  said  to  be  an  ab- 
sorbing story  based  on  an  actual  incident 
in  real  life.  It  was  dramatized  by  Hugh 
McNajr  Kahler,  a  short  story  writer, 
scenario  prepared  by  Garfield  Thompson, 
and  the  photography  is  the  work  of  Andre 
Barlatier. 


Branches  Exceed  Quota  on  Rapt'  Film. 

The  Independent  Sales  Corporation,  in 
compiling  the  books  on  Harry  Rapf's 
"Wanted  for  Murder,"  in  which  Elaine 
Hammerstein  is  starred,  finds  every  terri- 
tory has  exceeded  its  quota  by  over  fifty 
per   cent. 

When  "Wanted  for  Murder"  was  first 
put  on  the  market  after  its  run  at  the 
Broadway  Theatre  and  twenty-six  of  the 
Marcus  Loew's  New  York  theatres,  Sales 
Manager  Card  put  his  sales  managers  on 
their  mettle  by  allotting  each  territory  a 
quota  to  be  reached  by  a  specified  date, 
and  the  result  has  been  that  more  play- 
ing dates  have  piled  up  on  this  special 
of  the  "Indepndent"  than  they  anticipated, 
and  a  number  of  extra  prints  are  being 
put  through  the  laboratory  to  meet  the 
demand. 


trtecuve  Decorations     on    rront   of   Woodland   Theatre,   Kansas   City,  Kansas, 
for  "Wanted  for  Murder"   (Independent  Sales). 


1384 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


gS^^ig 


Reviews   and   Advertising   Aids 

Conducted  by  Edward  Weitzel,  Associate  Editor    Moving  Picture  World 


vmmuwLm  mc  mm  imumimu^mumm^jj*^**^ 


3 


Sidelights  and  Reflections 

WILLIAM  FARNUM,  in  the  Fox 
picture,  "The  Man  Hunter,"  was 
the  feature  attraction  at  the  Ri- 
voli  Theatre,  New  York,  the  week  of 
March  2.  Admirers  of  this  excellent 
actor  and  the  quality  of  his  screen  art 
do  not  need  to  be  told  that  he  belongs 
with  the  best  of  the  moving  picture 
stars.  Broadway  has  done  itself  a  kind- 
ness by  putting  William  Farnum's  name 
in  electric  lights  in  front  of  one  of  its 
leading  picture  houses. 


The  Four  Broadway  week-run  the- 
atres in  Times  Square  offered  feature 
pictures  of  uniform  excellence  the  week 
of  February  23.  "Paid  in  Full,"  at  the 
Rivoli,"  "The  Better  'Ole,"  at  the  Strand; 
"The  Girl  Dodger,"  at  the  Rialto,  and 
"The  Light  of  Victory,"  at  the  Broad- 
way.   

At  a  recent  Broadway  showing  of  a 
strong  dramatic  picture  a  pistol  shot 
was  used  to  indicate  that  one  of  the 
characters,  not  on  the  scene,  had  com- 
mitted suicide.  Everyone  in  the  theatre 
was  watching  the  scene  intently,  almost 
breathlessly.  The  sound  of  the  unex- 
pected shot  directly  behind  the  screen 
made  a  number  of  the  nervous  specta- 
tors jump,  and  several  women  gave  a 
low  startled  scream.  This  was  followed 
by  a  general  laugh  and  the  intensity 
of  the  situation  immediately  relaxed. 

Such  aids  to  illusion  are  what  Shakes- 
peare called  "Effects  defective."  Henry 
Irving  condemned  them  when  he  drew 
attention  to  the  futility  of  putting  a 
painted  tree  on  the  stage  and  then  ty- 
ing real  apples  to  its  branches.  The 
real  fruit  only  emphasized  the  fact  that 
the  tree  was  not  real.  The  real  pistol 
shot  only  reminded  the  spectators  that 
the  scene  in  front  of  them  was  not  real. 
Illusion  is  a  delicate  thing  to  create, 
and  nothing  is  more  quickly  destroyed. 


The  day  is  coming  when  the  applause 
at  a  serious  screen  drama  will  be  as 
hearty  and  as  frequent  as  at  a  perform- 
ance on  the  spoken  stage.  It  is  well 
understood  the  legitimate  actor  does  not 
break  in  on  a  round  of  applause,  as  soon 
he  learns  to  anticipate  where  one  is 
likely  to  occur.  The  photoplay  makes 
no  provision  for  what  is  known  as  "a 
hand,"  and  the  spectator  suppressed  his 
desire  to  applaud  because  he  does  not 
want  to  lose  the  continuity  and  the 
scene  is  not  held  for  him.  There  are 
half  a  dozen  places  in  "Paid  in  Full" 
that  start  "hands."  The  simple  expedient 
of  having  these  scenes  held  as  they  are 
on  the  spoken  stage  will  bring  the 
rounds  of  applause  in  the  picture  the- 
atres. It  will  probably  take  a  little  time 
to  educate  the  spectators,  and  the  di- 
rector will  not  always  hit  the  right 
places.  But  the  innovation  is  bound  to 
come.  It  will  add  a  new  joy  to  be  de- 
rived from  the  photoplav. 

WEITZEL. 


IN   THIS   ISSUE. 

The  Man  Hunter   (Fox). 

The  World  to  Live  In   (Select). 

Twilight    (Sherry-DeLuxe). 

The    Long    Lane's    Turning    (Exhib- 
itors  Mutual). 

You   Never   Saw   Such   a  Girl   (Para- 
mount). 

The  Brand   (Goldwyn). 

Light  of  Victory   (Universal). 

Put   Up   Your   Hands    (Pathe-Ameri- 
can). 

Paid  in  Full   (Paramount). 

The  Wishing  Ring  Man  (Vitagraph). 

The  Unveiling  Hand   (World). 

Smiles    (Fox). 

What    Every    Woman    'Wants 
hibitors   Mutual). 

Boots    (Paramount). 

Reclaimed   (Alpha). 

The  Girl  Dodger  (Paramount). 

The     Love     Hunger     (Pathe-Hodkin- 
son). 

The  Better  'Ole    (World). 

The  Indestructible  Wife   (Select). 


(Ea 


THE  stories  of  the  pictures  re- 
viewed in  this  department 
are  written  from  the  pictures 
themselves  and  not  from  the  press 
books,  and  are  correct  in  every 
case. 


"THE  MAN  HUNTER." 
Six-Reel   Fox  Production  Features   Wil- 
liam Farnum  in  Strong  Adventure 
Role. 

Reviewed  by  Robert.  C.  McElravy. 

WILLIAM  FARNUM  appears  once 
more  in  a  strong  elemental  role 
in  this  six-reel  Fox  subject,  en- 
titled "The  Man  Hunter."  In  it  he  falls 
from  the  position  of  a  young  man  of 
wealth  into  prison  life  and  degenera- 
tion, only  to  rise  again  at  the  close  to 
his  former  state.  The  whole  is  carried, 
out  very  convincingly  and  there  is  a 
pleasing  element  of  romantic  adven- 
ture in   the  latter  reels. 

Revenge  is  the  dominant  feature  of 
this  story,  in  the  opening  reels.  The 
young  man,  George  Arnold,  finding  him- 
self tricked  into  an  engagement  while  in 
a  state  of  intoxication  and  later  swin- 
dled by  an  investment  in  oil  stock,  de- 
termines to  kill  the  man  who  duped  him. 
Whether  the  premises  justify  Arnold's 
complete  lapse  to  abysmal  brutishness 
is  something  every  observer  will  have 
to  determine  for  himself,  but  the  fact 
remains  that  the  brutishness  is  there  in 
great  measure.  Perhaps  there  is  no  ac- 
tor on  the  screen  who  could  duplicate 
the  fighting  scenes  enacted  by  William 
Farnum  in  this  number. 

There  is  a  splendid  dramatic  interest 
in  the  scenes  following  the  shipwreck, 
when  Arnold  and  Benton  and  the  wom- 
an both  love  are  cast  up  by  the  sea. 
It  satisfies  the   desires  of  the  observer 


to  have  Arnold  forego  his  vengeance  at 
the  request  of  the  girl,  and  to  have  the 
villainous  Benton  lose  his  life  by  a  fall 
over  a  cliff. 

Cast. 

George  Arnold William  Farnum 

Helen  Garfield Louise  Lovely 

Henry  Benton Charles  Clary- 
Joseph    Carbin Marc   Robblns 

Florence Leatrice   Joy 

Directed    by    Frank    Lloyd. 

The    Story. 

George  Arnold,  a  wealthy  youn»r  ^is, 
awakens  alter  a  wila  night  s.r.i  lear" 
that,  while  intoxicated,  he  proposed  to  a 
young  woman.  He  is  naturally  disturbed 
at  this,  but  determines  to  play  the  honor- 
able part  and  carry  out  his  agreement.  As 
he  is  leaving  the  house,  a  friend  named 
Benton  enters  and  sells  him  some  oil  stock. 

Later  it  develops  that  Arnold  has  been 
victimized,  the  oil  stock  being  bogus  and 
the  girl  he  had  promised  to  marry  being 
a  party  to  the  swindle.  Arnold,  maddened 
by  the  experience,  attacks  Benton  and  as 
a  result  of  the  assault  is  sent  to  prison  for 
a  year.  While  a  convict  he  sinks  into  a 
degenerate  state  and  vows  to  kill  Benton 
upon  his  release. 

He  meets  Benton  on  board  a  steamer, 
after  his  year  is  up.  Arnold  had  been  act- 
ing as  a  dock  hand  and  makes  a  dramatic 
attempt  on  Benton's  life,  after  smuggling 
himself  on  board.  Arnold  is  overpowered 
and  placed  in  chains  in  the  hold.  The  ves- 
sel is  wrecked  during  a  storm  at  sea  and 
the  three  principals  are  cast  on  a  de- 
serted coast.  Arnold  promises,  at  the  re- 
quest of  the  girl  Benton  has  been  wooing, 
not  to  make  a  second  attack  upon  his 
enemy,  but  Benton,  in  his  fear,  staggers 
back  and  falls  over  a  high  cliff.  The  girl 
learns  to  love  Arnold,  and  agrees  to  marry 
him  when  they  have  again  reached  civil- 
ization. Here  Arnold  learns  that  the  sup- 
posed fake  oil  stock  is  worth  a  fortune. 

Publicity   Points. 

The  wreck  of  a  great  passenger  vessel 
at  sea  is  a  strong  feature  of  this  number, 
studio  sets  being  used  to  excellent  advan- 
tage  in   certain   scenes. 

William  Farnum  "personally  conducts" 
two  of  the  most  realistic  fight  scenes  re- 
cently   staged. 

The  adventures  of  the  castaways  on  the 
island  coast  are  full  of  dramatic  and  ad- 
venturous interest,  the  scenes  themselves 
being  full  of  interest. 

Program  and  Advertising  Phrases:  Power- 
ful   Photoplot    Vastly    Moving    in    Its 
Expression   of   Sensationalism. 
William  Farnum  in  a  Fox  Production  of 
Force   and    Strength    Lives   Up    to    His 
Particular  Style  and  Reputation. 
Sensational  Illusion  Depicting  the  Wreck 
of    an     Ocean    Leviathan     in     Terrific 
Storm. 
William     Farnum     Star     in     Sensational 
Screen-Drama      Full      of      Force      and 
Fights. 
Feature    William    Farnum,    Louise    Lovely 
and    Charles  Clary. 

Advertising  Angles:  If  you  have  played 
it,  hook  up  this  production  with  "Les 
Miserables,"  and  tell  that  in  this  new  play 
Farnum  has  his  greatest  opportunity  since 
the  Hugo  story.  For  one  advertisement 
say,  "See  William  Farnum  as  a  million- 
aire,   a    longshoreman,    a    stowaway    and, 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1385 


above  all,  a  man."  Pick  up  the  big  scenes 
for  special  mention  in  other  advertising. 
If  you  can  arrange  with  the  police,  have 
two  rough  looking  characters  start  an 
argument  on  the  street.  When  a  crowd 
gathers  and  the  argument  reaches  a  climax 
let  them  pull  off  their  coats  and  show  on 
the  backs  of  their  vests  signs  reading, 
"If  you  care  to  see  a  fight,  go  see  William 
Farnum  at  (house  and  date)  in  'The  Man 
Hunter'."  You  can  pull  this  stunt  a  dozen 
times  before  the  edge  wears  off. 

Advertising  Aids:  One,  three  and  six 
sheets,  two  styles  of  each.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  are  made  on  special  order  at  rate 
of  20  cents  per  column;  mats  and  press 
sheets  are   mailed   gratis). 

Released   February  23. 

"THE  WORLD  TO  LIVE  IN." 

Five-Reel  Select  Picture  Features   Alice 

Brady  in  Story  of   Modern  Life. 

Reviewed  by  Robert  C.  McElravy. 

W  CAREY  WONDERLY,  the  au- 
thor of  this  five-reel  Select  Pic- 
•  ture,  entitled  "The  World  to 
Live  In,"  has  chosen  an  interesting  type 
of  modern  girl  for  his  heroine.  Rita 
Charles  is  what  he  describes  as  a  "Tin- 
panner,"  a  girl  who  spends  her  entire 
time  in  search  of  social  high  lights.  She 
is  sought  by  many  men  and  returns  their 
regard  with  the  degree  of  interest  each 
is  able  to  inspire  in  her  by  his  ability 
to  be  amusing.  The  girl  depicted,  who 
undoubtedly  has  many  counterparts  in 
real  life,  runs  many  chances  with  her 
good  name,  but  always  manages  to  save 
it  in  the  end. 

Alice  Brady  gives  an  interesting  por- 
trayal of  Rita  and  makes  the  character 
live.  She  brings  out  the  light,  super- 
ficial qualities  of  the  girl,  demonstrat- 
ing her  complete  indifference  to  real 
love  as  contrasted  with  the  ordinary  at- 
tentions of  pleasure  seeking  men.  The 
story  keeps  close  to  the  surface  of  life 
as  a  whole,  only  occasionally  dipping 
down  into  deeper  strata.  It  has  a  breezy, 
entertaining  movement  and  some  clever 
subtitles  convey  occasional  welcome  bits 
of  humor. 

There  is  not  much  dramatic  fibre  in 
this  picture,  though  it  holds  the  interest 
well.  Rita's  ultimate  decision  to  aban- 
don her  career  as  a  "Tinpanner"  and 
settle  down  to  the  true  love  of  one  man 
may  be  more  or  less  taken  for  granted, 
but  we  looked  for  a  greater  emotional 
crisis  than  was  pictured  to  bring  about 
so  radical  a  change.  Nevertheless  her 
story    will    appeal. 

Cast. 

Rita   Charles Alice    Brady 

Carrie   Billings Virginia   Hammond 

Ida Zyllah  Shannon 

Doctor  Varian W.    P.    Carleton,    Jr. 

Hugh    Chalvey Earl    Metcalfe 

T.  J.  Olverson,  Jr Robert  Schable 

The   Bride Anne   Cornwall 

Story   by  W.   Carey  Wonderly. 
Scenario  by  Margaret  Turnbull. 
Directed  by  Charles  Maigne. 
The    Story. 
Rita  Charles   is   a   secretary   to  T.   J.   Ol- 
verson,  drawing  a   small   salary   per   week. 
She   is  a   handsome   girl   and   much   sought 
after  by  men.    She  has  an  insistent  craving 
for   excitement,    though    virtuous   and   rea- 
sonably  careful   of   her   good   name. 

When  the  story  opens  she  is  a  "pal"  of 
Harrison  Chalvey,  a  rich  young  New  York- 
er and  man-about-town.  He  is  uncertain 
of  his  love  for  her  and  she  feels  the  same 
way  toward  him.  Two  other  men  come 
into  her  life,  one  the  son  of  her  employer, 
Olverson,  Jr.,  a  spendthrift  and  rounder; 
the  other  Dr.  Varian,  a  settlement  worker. 
Much  of  the  action  occurs  at  Atlantic 
City,   where   Rita   goes   for  a   brief   outing. 


She  has  an  affair  with  each  of  the  men. 
She  finally  refuses  Chalvey's  offer  of  mar- 
riage. It  later  develops  that  Olverson,  Jr., 
is  already  married  and  Rita  narrowly  es- 
capes being  drawn  into  the  divorce  action. 
In  the  end  her  native  common  sense  leads 
her  to  choose  Dr.  Varian. 

Publicity    Points. 

Alice  Brady  is  always  an  interesting 
screen  performer  and  in  this  number  she 
depicts  entertainingly  a  type  of  pleasure- 
chasing  girl  known  as  a  "Tinpanner." 

The  scenes  taken  in  Atlantic  City  carry 
occasional  glimpses  of  the  beach  and 
boardwalk  and  will  have  considerable  in- 
terest for  those  familiar  with  this  popular 
resort. 

Program   and    Advertising    Phrases:     Alice 
Brady  Will  Show  What  a  "Tinpanner" 
May  Be — in  Case  You  Don't  know. 
Rare   Type    of   Pleasure   Loving    Female 
Impersonated   by  Alice   Brady   in   Her 
Latest  Screen  Success. 
Alice    Brady.    Active    Star    of    Both    the 
Stage  and  Screen,  Seen  to  Remarkable 
Advantage     in     Her     Newest     Photo- 
Drama. 
Story    of    a    Girl    With    No    Money,    No 
Friends,    No    Relatives — Only    a    "Tin- 
panner";   a   Girl   Who   Dives   Only   for 
Joy. 
Advertising  Angles:  Feature  Miss  Brady 
strongly.      Play    up    the    type    with    such 
lines    as,    "She    was    a    tinpanner — taking 
all     she     could     from     life — unwilling     to 
make    a    return."      "She    would    be    a    good 
pal   to   any    man   who    would   show   her   a 
good  time,  but  a  pal  only."     "She  got  $25 
a  week,   but  she   made  it  look  like   $100." 
"She    was    wise    beyond    her    years,    so    do 
you   suppose   she  married   for   love  or  for 
money?"     Work  on  the  character  will  sell 
better  than   offering   the   play   as   a  whole. 
Advertising  Aids:     Two  one-sheets,  two 
three-sheets,    one    six-sheet,    one    24-sheet. 
Window    cards,     14x21.       Heralds.       Lobby 
display    photographs,    8x10,    11x14,    22x28. 
Slides.      Cuts,    two    one-column,    two    two- 
column,    one    three-column,    one    one-half- 
column    cut    of    star    and    one    one-column 
and    one   two-column    cuts    of   star. 
Released  in  February. 


"TWILIGHT." 

De     Luxe     Pictures      Production     Gives 

Doris    Kenyon    Strongest    Character 

of  Her  Screen  Career. 

Reviewed  by  Edward  Weitzel. 

ADAPTED  by  Louis  Joseph  Vance 
from  a  Metropolitan  Magazine 
story  by  Vingie  E.  Roe,  the  De 
Luxe  picture,  "Twilight,"  starring  Doris 
Kenyon,  gives  this  capable  young 
actress  the  strongest  character  of  her 
screen  career.  So  far  she  has  limited 
herself  to  playing  breezy  and  attractive 
young  girls  who  needed  only  the  slightest 
of  excuses  to  break  into  smiles  and 
whose  sorrows  were  never  very  deep  or 
of  long  duration.  As  Twilight,  an 
orphan  girl  brought  up  in  the  lumber 
country  and  happy  and  light  hearted 
until  an  attack  by  a  French  Canadian 
lumberjack  deprives  her  of  her  reason, 
Doris  Kenyon  is  forced  to  show  emo- 
tional power  and  acting  ability  of  real 
strength.  She  meets  the  test  without 
unnecessary  effort  and  does  her  full 
share  in  building  up  the  series  of  dra- 
matic incidents  to  a  melodramatic  but 
legitimately  thrilling  finish.  Abounding 
health,  high  spirits  and  firm  nerves 
supplement  her  comeliness  of  face  and 
honesty  of  purpose. 

The  story  of  "Twilight"  belongs  to  the 
order  of  simple  romance  that  never  as- 
sumes to  be  a  study  of  life,  but  is  in- 
tended solely  to  entertain.  There  is 
the  usual  contrast  of  country  and  city 
types  and  the  plot  is  easy  to  follow. 
Capable    direction    by  J.    Searle    Dawley 


has  done  much  toward  making  the  pic- 
ture a  success.  There  are  many  bits  of 
pictorial  beauty,  the  subjects  being 
stretches  of  timberland  and  glimpses  of 
trout  streams  and  tumbling  waterfalls. 
A  forest  fire  is  realistically  handled,  and 
the  lighting,  night  scenes  and  general 
atmosphere  are  cleverly  indicated. 
Frank  Mills  as  Jim  Anwell,  Sally  Crute 
as  Elsie  Charmant,  George  Lessey  as 
Dr.  Henry  Charmant,  Harry  Lee  as  Jules 
and  Edith  Warren  as  Kate  Anwell  are 
the  leading  members  of  a  uniformly  ef- 
ficient cast. 

Cast. 

Twilight   Doris  Kenyon 

Jim  Anwell   Frank  Mille 

Elsie  Charemant    Sally   Crute 

Dr.  Charemant   George  Lessey 

Jules    Harry    Lee 

Kate   Anwell    Edith   Warren 

Graham   William  Hartman 

Hogan    Grif    Davis 

Brent    Charles  Brooks 

Story   by   Louis   Joseph   Vance   and   Vingie 

E.    Roe. 

Directed    by    J.    Searle    Dawley. 

The    Story. 

Twilight  is  the  name  given  to  a  little 
child  who  is  left  at  the  home  of  Jim  An- 
well when  Jim's  wife  first  takes  the  or- 
phan in  her  arms.  Anwell  is  a  lumber- 
man and  lives  upon  the  valuable  timber 
land  where  his  mill  is  situated.  By  the 
time  Twilight  is  sixteen  her  foster 
father  has  died  and  his  son  is  the  head 
of  the  family  and  boss  of  the  sawmill. 
Young  Jim  loves  his  foster  sister  and 
she  returns  his  affection.  Elsie  Charmant, 
who  is  staying  at  a  hotel  in  the  moun- 
tains with  Doctor  Charmant,  her  father, 
meets  Jim  and  tries  to  win  him  for  her- 
self. At  a  Firemen's  Ball  in  the  village 
Jim  is  forced  to  devote  himself  to  Elsie, 
and  Twilight,  after  breaking  up  the  ball 
by  turning  in  a  false  alarm  of  fire,  rides 
home  with  Jim  and  the  two  come  to  a  joy- 
ous understanding. 

Jules,  a  French-Canadian  lumberjack, 
is  angry  at  Jim  and  is  caught  by  the 
lovers  trying  to  rob  the  office  safe.  Jim 
gets  a  handcuff  on  one  of  Jules'  wrists 
before  the  robber  manages  to  get  away. 
The  next  night,  in  the  woods,  he  attacks 
Twilight.  She  pushes  him  over  a  cliff 
and,  believing  he  has  been  killed  by  the 
fall,  loses  her  reason  from  the  shock. 
After  a  night  search  in  the  woods  she  is 
found  and  taken  home.  Still  unable  to 
comprehend  what  is  going  on  about  her 
Twilight  is  absorbed  in  playing  with  her 
shadow  until  Jules  set  fire  to  the  forest 
near  the  house  and  rushes  into  her  pres- 
ence with  the  handcuff  still  dangling 
to  his  wrist.  Everyone  has  gone  to  fight 
the  fire.  The  sight  of  Jules  brings  back 
the  girl's  reason.  When  Jules  tries  to 
attack  her  again,  she  shoots  him  in  the 
leg.  By  this  time  the  fire  is  threatening 
to  destroy  the  house.  Twilight  goes  to 
escape,  but  the  wounded  man  snaps  the 
other  handcuff  to  her  wrist  and  tells  her 
she  must  help  him  to  get  away  or  they 
will  perish  together.  They  are  both  saved 
by  Jim,  who  drags  and  half  carries  them 
to  safety  through  the  burning  forest. 
Program  and  Advertising  Phrases:  "Love's 
Old,  Sweet  Song"  in  Its  Sympathetic 
Theme  Visualized  by  Dainty  Doris 
Kenyon. 
Doris  Kenyon  Star  of  Engaging  Photo- 
play Based  on  Louis  Joseph  Vance 
and  Vingie  E.  Roe's  Story. 
Romance     and     Adventure     Delightfully 

Blended   in  Pleasing  Photoplay. 
Doris   Kenyon    Heading   Her   Own    Com- 
pany in  Fascinating  Photoplay. 
Splendid    Purpose    of   Photoplaying   Ex- 
emplified   in    Pretty    Doris    Kenyon's 
Latest  Offering. 
\dvcrtising  Angles:     Play  up  Miss  Ken- 
yon   and    give    full    publicity    to    the    fact 
that      this     story     is     based     upon      "The 
Alchemy  of  Love"  by  two  well  known  au- 
thors.    Tell  in  your  advertising  that  it  Is 
a  smashing  story  of  the  woods,  and  make 
it  plain  that  it  is  different  from  the  usual 


1386 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


run  of  backwoods  stories  through  play- 
ing up  the  story  of  Twilight  in  brief 
For<.'<  aders  to  understand  that  here 

is  a   real  and   powerful  story. 

Ldvertislng  vid.s:  Two  one-sheets,  two 
three-sheets,  one  six-sheet;  two  one  col- 
umn, one  two  column  and  one  throe  col- 
umn production  cuts;  one  one  column,  one 

two  Column  and  one  three  column.  Ad 
CUtS     one     ll\1l     and    one     22x28     black     and 

white  phot  i> :  one  si  tde. 

"THE    LONG    LANE'S    TURNING." 
Hallie     Erminine     Rives'     Story     Forms 
Basis    of    Walthall    Feature    for    Ex- 
hibitors   Mutual    Production. 
Reviewed   by   Margaret   I.   MacDonald. 

THE  name  of  Henry  Walthall  car- 
ries with  it  an  atmosphere  of  suc- 
cess  that  leads  to  an  anticipation 
of  good  entertainment  which  is  ex- 
cusable in  the  light  of  former 
accomplishments  by  this  popular  actor. 
In  the  case  of  "The  Long  Lane's  Turn- 
ing," in  which  he  has  been  starred  by 
the  National  Film  Corporation  for  the 
Exhibitors  Mutual  program,  he  has  not 
lived  up  to  the  height  of  his  former 
reputation.  Perhaps  this  is  partially 
owing  to  the  fact  that  the  picture  suffers 
from  poor  construction,  and  that  the 
strongest  moments  for  the  star  have 
not  been  worked  to  their  fullest  ca- 
pacity. The  plot  is  not  clearly  denned, 
and  therefore  fails  to  impress  one  with 
its  strength.  For  the  ordinary  audience 
it  will  no  doubt  provide  good  entertain- 
ment, but  it  is  unfortunate  that  the 
character  portrayal  is  not  more  con- 
vincing. 

Cast. 

Harry    Sevier     Henry    B.    Walthall 

Paddy,  the  Brick Harry   M.   O'Connor 

Cameron  Craig   Jack  Richardson 

Beverly  Allen    Joe  Dowling 

Governor  Eveland   Ralph  Lewis 

Echo   Allen    Mary    Charleson 

Charlotte   Vera  Lewis 

The  Judge    Melbourne  MacDowell 

Jubilee   Jim    William    DeVaul 

Story  by  Hallie  Erminie  Rives. 
The  Story, 
A  brilliant  young  lawyer  becomes  so  ad-  ■ 
dieted  to  liquor  that  he  finally  loses  a  case 
in  which  his  client  was  an  innocent  party. 
Disgusted  with  himself  he  steals  away 
from  the  city  to  try  to  recover  and  to 
make  himself  worthy  of  the  woman  he 
loves.  On  his  journey  he  is  attracted  by 
the  young  woman,  the  daughter  of  a 
judge  against  whom  a  campaign  of  black- 
mail is  being  waged  in  an  attempt  to 
prevent  him  from  deciding  against  a  big 
distilleries  corporation.  Following  the 
girl  he  becomes  apparently  implicated  in 
an  affair  in  which  the  head  of  a  distillery 
corporation  is  injured  by  a  revolver  shot. 
The  lawyer  is  arrested  along  with  the  real 
criminal  and  sentenced  to  a  term  in  prison. 
Having  previously  shaved  off  his  beard 
his  identity  is  partially  hidden.  During 
a  vaudeville  performance  for  the  prison- 
ers he  steals  the  clothes  of  an  actor  who 
is  practically  his  double  and  escapes,  ar- 
riving home  in  time  to  be  on  the  scene 
at  an  election  for  governor  in  which  in 
his  absence  he  has  been  appointed  one  of 
the  nominees.  Later  on  he  is  accused  of 
the  shooting.  His  sweetheart,  who  was 
the  mysterious  woman  in  the  case  and 
who  was  in  the  injured  man's  house  to 
recover  stolen  letters  of  her  father's 
which  were  to  be  used  in  an  attempt  at 
blackmail,  recognizes  the  real  criminal 
and  the  story  closes  with  both  the 
romance  and  the  young  lawyer's  career 
still   intact 

Publicity    Points:     The    pictured    struggle 
of    a   brilliant    mind    with    the    lure    of 
King   Booze. 
An    attempt    to    turn    the    decision    in    a 
lawsuit   in   favor  of  a   distilleries  cor- 
poration  by   means   of   blackmail. 
Thrilling      escape      from      prison      of      a 
wrongly  accused   man   in   the   clothing 
of   a   civilian    who    is    his   double. 


Program  ami   Idvertlstng  Phrases:     Henry 

Walthall  star  in  Gripping  Play   Based 
on  Hallie  Erminine  Rives'  Story. 
Popular  Novel,   of   "Best  Seller"   Record, 

Made    Into    Strong    Photoplay. 
Sensational    Scenes    and    Thrilling    Epi- 
sodes in  Gripping  Photoplay. 
Blackmail    and    Booze    Take    Up    Their 

Usual   Companionship  in   Drama. 
Best   of   Walthall's   Photoplays   Screened 

from  Popular  Story. 
Advertising  Angles:  Centre  vour  ad- 
vertising on  Walthall,  who  will  "sell  bet- 
ter than  the  book  title,  but  use  the  name 
of  the  author  in  all  your  advertising  and 
get  the  usual  hook  up  with  the  book 
stores  if  you  can.  Tell  that  in  this  play 
Walthall  shows  an  absolutely  unique 
escape  from  jail.  Just  now  use  the  "For 
the  average  drunkard"  extract  from  the 
press  book.  Then  go  on  to  tell  that  Wal- 
thall did  this.  Use  plenty  of  portrait 
posters  and  cuts  to  appeal  to  his  large 
following. 

Advertising;  Aids:  One  each  one,  three 
and  six  sheets.  Banner  unmounted.  One, 
two  and  three  column  cuts  and  mats. 
Lobby     displays,     11x14,     22x28.  Slides. 

Press   sheet. 

Released    in   February. 


"YOU  NEVER  5AW  SUCH  A  GIRL." 

Paramount    Presents    Vivian    Martin    in 

an   Adaptation   from   a   Novel   by 

George  Weston. 

Reviewed  by  Louis  Reeves  Harrison. 

AS  the  visualization  of  a  novel  the 
Paramount  picture,  "You  Never 
Saw  Such  a  Girl,'  is  very  attrac- 
tively presented,  Paramount  directors, 
actors  and  camera  men  contributing 
their  full  share  to  the  good  work: 
Vivian  Martin  is  charming  in  the  lead 
and  there  is  some  interest  in  the  out- 
come, but  the  structure  is  far  from  be- 
ing that  of  drama  and  the  story  drags 
accordingly,  with  many  lapses  of  time 
and  an  end  so  obvious  that  suspense  is 
negligible.  Knowing  in  advince  that 
the  story  is  one  of  the  wrongful  heir, 
most  carefully  explained  to  the  audi- 
ence, it  is  merely  a  question  of  waiting 
until  the  girl  gets  her  rights  and  is  em- 
braced by  the  hero.  The  settings  are 
beautiful  in  places  and  the  general 
presentation  greatly  advanced  in  value 
by  the  exquisite  impersonation  of  Vivian 
Martin.  The  story  is  clean,  wholesome 
and  mildly  interesting. 
Cast. 

Marty   Mackenzie Vivian   Martin 

Eric    Burgess Harrison    Ford 

Fannie    Perkins Mayme   Kelso 

Uncle    Ebau Willis    Marks 

Mrs.  Mackenzie Edna  Mae  Cooper 

Mr.  Burgess John  Burton 

Mrs.     Burgess Edythe    Chapman 

Judge    Eustace Herbert   Standing 

Mrs.    Eustace Gerard    Alexander 

Katherine    Spencer Claire    Anderson 

Reagon    James   Farley 

Gentleman   Jack Morris   Foster 

Story  by  George  Weston. 
Scenario  by  Marion  Fairfax. 
Directed  by  Robert  Vignola. 
The  Story. 
Marty  Mackenzie  is  a  baby  when  she 
is  brought  by  her  mother  to  live  with 
an  old  farmer  who  adopts  the  child  after 
her  mother's  death.  She  grows  up,  call- 
ing him  uncle.  After  his  death  she  and 
Fanny  Perkins  find  themselves  in  straits 
for  money  and  fit  up  a  van  to  sell  some 
antiques  found  in  the  garret.  Investiga- 
tion of  an  old  trunk  in  the  garret  reveals 
that  Marty  is  the  granddaughter  of  a 
wealthy  woman  in  the  neighborhood,  the 
one  who  drove  her  mother  from  home. 
The  adventures  of  the  two  women  in  the 
van  and  with  a  burglar  in  the  house  of 
the  wealthy  grandmother  wind  up  with 
recognition  through  a  stepson  of  the 
grandmother  and  a  happy  ending  for  him 
and    the   girl. 


Program  and  Advertising  Phrases:  Vivian 
Martin    Star    of    Photoplay    Based    on 

Popular  Novel. 
Paramount    Presents    Vivian    Martin    in 

Screen    Version    of    "The    Kingdom    of 

Heart's  Desire." 
Oddly    Contrived    Photoplay    Has   Vivian 

•Martin  as  Charming  Heroine. 
George    Weston's    Popular    Novel,     "The 

Kingdom   of  Heart's   Desire,"    Brought 

to  the  Screen  by  Vivian  Martin. 
Spirited    Star    and    Spirited    Story    Make 

Spirited  Photoplay. 
Advertising  Angles:  Emphasize  Miss 
Martin's  charming  personality  and  tell 
that  this  is  a  rollicking  story  of  a  young 
girl  and  an  elderly  teacher  who  went 
cruising  in  an  old  delivery  wagon  to  find 
the  youngster's  grandmother.  Present 
this  phase  of  the  story  to  interest  your 
reader  and  leave  the  climax  untold.  Get 
an  old  delivery  wagon,  if  you  can,  and 
send  it  about  town  with  lettered  sides, 
telling  that  it  was  in  such  a  trap  that 
Marty  set  out  in  search  of  her  grand- 
mother, or  let  a  pretty  girl  drive  and 
letter  the  sides,  "I'm  looking  for  my  grand- 
mother. Do  you  know  her?  They  tell 
me  she'll  be  at  the  Blank  Theatre  tonight.- 
Let's  go  there  and  see."  Anchor  the 
wagon  in  front  of  the  theatre  for  the 
opening  performances. 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released  February  16. 


"THE  BRAND." 

Goldwyn      Production      of      Rex      Beach 

Seven-Part  Picture  Shows  Beautiful 

Settings    for    Dramatic    Story. 

Reviewed  by  Edward  Weitzel. 

INTEREST  in  "The   Brand,"   the   Rex 
Beach  story,  produced  by  Goldwyn.  is 
augmented    by    the    presence    of   Kay 
Laurell  in  the  cast.    This  young  woman, 
whose  dramatic  career  consists  of  being 
one  of  the  beauties  of  the  Ziegfeld  "Fol- 
lies," made  her  screen  debut  in  the  pic- 
ture.      Directed     by     Reginald     Barker, 
"The     Brand"     has     the     advantage     of 
Alaskan    winter    scenes    in    supurb    set- 
tings   and    the    story    is    ably    handled 
in  other  respects.     The  author  of  "The 
Spoilers"      has      again      found     his      in- 
spiration   among    the    men    of    the    still 
untamed  Northwest,  primitive  souls  who 
have    never    learned    to    disguise    their 
feelings  and  are  as  emotional  as   a  wo- 
man.     Like    all    Rex    Beach    fiction    the 
story  moves  with  great  deliberation,  but 
deals  with  strong  passions,  and  admirers 
of  his   work   will   find  the  punch   at  the 
finish  they  have  been  taught  to  expect. 
Three   characters   stand  out   from  the 
groups    of    men    and    women    that    com- 
prise the  cast.    The  dominant  figure  is  a 
middle  aged  miner,  splendidly  played  by 
Russell  Simpson.  His  sincerity  and  com- 
mand   of    his    art    will    win    general    ad- 
miration  for   the   character.     The   other 
two  parts  are  acted  by  Kay  Laurell  and 
Robert  McKim.     As  a  woman  whose  ir- 
regular  life    brings    suffering   to    herself 
as  well  as  to  the  man  she  betrays  the 
actress  is  called  upon  to  portray  variety 
and    de'pth   of    feeling    that    would    have 
taxed    the    experience    of    the    foremost 
screen      emotional     star.       She     strives 
earnestly   to   convey   her   admirable   un- 
derstanding  of    the    part,    but    want    of 
sufficient    training    defeats    her    intent. 
There  is   much   promise   in   her   first   at- 
tempt   at    screen    acting,    however,    the 
lack  of  response  that  always  handicaps 
the  beginner  being  her  chief  shortcom- 
ing.      Robert     McKim,     as     a     crooked 


March  8,  1919 


THE     MOVING     PICTURE    WORLD 


1387 


gambler,  who  is  the  heroine's  evil  genius, 
fills  the  part  in  every  particular. 

Cast. 

Alice  Andrews Kay   Laurell 

Dan    McGill Russell    Simpson 

Bob   Barclay Robert  McKim 

Hopper Robert  Kunkel 

The   Child Mary   Jane    Irving 

Story  by  Rex  Beach. 
Directed  by  Reginald  Barker. 
The  Story. 
Dan  McGill,  who  has  spent  the  best 
years  of  his  life  hunting  for  gold  in 
Alaska,  arrives  at  the  town  of  Ophir  one 
winter's  day.  There  he  meets  Alice 
Andrews,  a  variety  performer,  who  was 
left  behind  by  her  partner, .  Bob  Barclay, 
when  that  crooked  young  man  decided  to 
go  on  up  the  trail  and  look  for  gold.  Dan 
believes  Alice  to  be  a  good  woman,  and 
asks  her  to  marry  him.  Almost  penni- 
less, she  consents.  By  the  time  her  hus- 
band is  sure  he  has  married  an  angel, 
Alice  has  grown  tired  of  the  life  she  is 
leading.  Handsome  Bob  returns,  attempts 
to  renew  their  old  relation,  and  finds  her 
easy  to  convince.  McGill  learns  the 
truth.  He  drives  the  guilty  pair  away 
during  a  raging  storm.  They  are  brought 
back  half  frozen,  and  Dan  leaves  Ophir 
himself.  After  five  years  spent  in  soli- 
tude and  a  purposeless  hunt  for  gold  he 
strikes  it  rich,  and  a  prosperous  town 
springs  up   near   his  claim. 

Dan,  himself,  still  nursing  the  hurt  to 
his  heart,  keeps  away  from  the  place. 
Drawn  to  visit  it  at  last,  he  meets  Alice 
in  the  dance  hall,  and  discovers  that 
Barclay,  who  is  one  of  the  faro  dealers, 
has  forced  her  to  follow  the  calling  of 
the  other  female  inmates.  The  betrayed 
man  is  about  to  let  his  resentment  get 
the  better  of  him,  but  Alice  takes  him  to 
her  home  and  shows  him  a  little  girl, 
five  years  old,  asleep  in  bed.  Dan  is  still 
determined  to  get  even  with  Barclay  by 
killing  him,  but  Alice  tells  him  that  the 
sleeping  child  is  his  own.  He  hurries 
back  to  the  dance  hall,  seizes  Barclay  and 
brands  him  on  the  forehead  with  the  sight 
on  his  revolver.  This  is  the  big  scene. 
Going  back  to  the  house,  Dan  wraps  the 
bedclothes  about  the  little  girl  and  turns 
and  looks  at  her  mother.  Reading  the 
remorse  and  the  hope  written  in  her  face, 
he  beckons  her  to  come  with  them.  The 
three  go  away  together. 

Program    and    Advertising    Phrases:      Kay 
Laurell,    a    Girl    of    Ziegfeld's    Follies, 
Becomes  Goldwyn   Film  Star. 
One  of  Rex  Beach's  Best  Stories  Trans- 
lated to  the  Screen. 
Goldwyn     Produces     Great     Rex     Beach 

Story  with  Kay  Laurell  as  Star. 
Strong  Passion  and  High  Emotion  Pic- 
tured in  Rex  Beach  Story. 
Beautiful  Settings,  Strong  Cast  and  In- 
tensely Dramatic  Plot. 
Advertising  Angles:  Play  up  Kay 
Laurell  as  one  of  the  famous  Ziegfeld 
beauties.  To  most  persons  the  appeal  will 
be  potent,  especially  if  you  recall  that 
Ziegfeld's  Follies  is  the  most  famous  "girl 
show"  in  the  country.  But  make  equal 
appeal  with  the  name  of  the  author.  The 
Beach  stories  have  made  good,  and  the 
name  has  a  selling  value.  Use  the  book 
store  hook-up  suggested  in  the  press 
sheet,  use  litho  cut-outs,  as  well  as  stills, 
in  the  window.  You  can  also  arrange  with 
the  library  to  list  the  Beach  books,  with 
a  card  stating  that  "The  Brand''  is  not 
published,  but  may  be  seen  at  your  house. 
You  can  use  a  street  man  with  a  painted 
brand  on  his  forehead  and  a  sign  telling 
them  to  see  the  play  to  learn  how  he  was 
branded.  For  a  lobby  ballyhoo  brand  a 
man  before  each  show,  using  a  leather  pad 
tinted  with  grease  paint  and  fastened  with 
glue  or  spirit  gum.  If  there  is  a  saw  mill 
in  town  you  can  get  outside  slabs  of  logs 
with  which  to  build  in  your  lobby  an  imi- 
tation of  a  log  cabin.  If  you  cannot  work 
that  try  skins  and  toboggans,  or  anything 
along  that  line  you  can  borrow. 

Advertising    Aids:      One    one-sheet,    two 


three-sheets,  one  six  and  one  24-sheet. 
Rotogravure  one-sheet.  Lobby  displays, 
SxlO,  11x14  and  22x28.  Coming  and  cur- 
rent slides.  Advertising  and  scene  cuts. 
Photographic  line-cut  copy  for  ads.  Press 
book.  Music  one-sheet. 
Released  February  23. 


"LIGHT  OF  VICTORY." 

Five-Reel     Universal     Special     Features 

Monroe     Salisbury     in     Strong 

Patriotic   Drama. 

Reviewed    by    Robert    C.    McElravy. 

SOME  powerful  effects  are  achieved 
in  this  five-reel  Universal  picture, 
adapted  by  Wildemar  Young  from  a 
story  by  George  Hull  and  directed  by 
William  Wolbert.  It  is  a  subject  that 
is  splendidly  acted  and  has  excellent 
settings  and  atmosphere.  Monroe  Sal- 
isbury plays  the  leading  role  with  his 
usual  skill  in  holding  the  attention 
firmly.  Betty  Compson,  as  the  heroine, 
makes  the  step  from  straight  comedy 
to  drama  of  a  somber  type  with  sur- 
prising ease ;  her  portrayal  of  Jane 
Ravenslee  is  expressive  and  promising. 
The  story  is  a  new  variation  of  the 
"Man  Without  a  Country"  theme,  and 
while  it  is  saying  a  great  deal  to  state 
that  it  suffers  in  no  way  in  comparison 
with  predecessors,  we  think  anyone  see- 
ing the  subject  will  agree  to  this. 

The  chief  character  in  this  is  George 
Blenton,  a  naval  lieutenant  who  loses 
a  naval  code  book  while  intoxicated  on 
duty.  The  theme  has  been  given  a  new 
and  fascinating  setting  and  the  produc- 
tion has  a  powerful  dramatic  close. 
Cast. 

'Traction   Jim"    Cripps Bob   Emonds 

Lt.  Kenwood  Cripps Fred  Wilson 

Capt.   Ned   Ravenslee A.    Robson 

Lt.    Geo.    Blenton Monroe    Salisbury 

Capt.    Erich Fred   Kelsey 

Jane    Ravenslee Betty    Compson 

Lehula,  the  half  caste.  ..  .Miss  Dominguez 
Story   by    George   C.   Hull. 
Scenario  by  Waldemar  Young. 
Directed   by  William   Wolbert. 
The    Story. 
Lieutenant   George   Blenton,    engaged   to 
Jane    Ravenslee,     daughter     of    his     naval 
captain,    offends    the    girl    by    drinking   too 
freely    at    an    outdoor    military    reception. 
Jane   breaks  the   engagement   as   a   result. 
Blenton    is    later    intrusted    with    an    im- 
portant   mission    on    shore,    after   America 
entered   the  war,   but   yields   to   his  weak- 
ness  and   loses   a   naval    code   book   while 
in  a  state  of  intoxication. 

Blenton  is  given  opportunity  to  kill 
himself,  but  refuses,  and  is  finally  put 
ashore  on  the  tropical  island  of  Tafofu. 
Here  he  lives  for  a  time  with  a  native 
woman,  who  afterward  deserts  him. 
Blenton,  who  has  now  become  a  degen- 
erate beachcomber,  is  taken  up  by  Lehula, 
a  pretty  native  girl,  who  plays  an  im- 
portant role  in  the  production. 

Jane  Ravenslee  finds  that  she  still 
loves  Blenton  and  starts  out  to  search 
for  him.  Her  vessel  is  sunk  by  a  torpedo 
and  she  is  made  captive  on  a  submarine. 
But  fate  brings  her  to  Tafofu,  where  she 
witnesses  Blenton's  glorious  work  of  re- 
deeming himself,  though  the  effort  costs 
him  his  life   in   the  end. 

Publicity   Points. 
The    tropical    settings   in   this    story    arc 
accurate   and   full   of   beauty,   some   splen- 
did atmospheric  effects  being  achieved. 

There    are    some    fine    views    of    a    sub- 
marine in  action  and  the  actual  launching 
of    a    torpedo    is    pictured.      The    scenes    in 
the  lighthouse  are  especially  dramatic. 
Program  and   Advertising   Phrases:      Pow- 
erful    Representation     of    Drink     Evil 
Without    Being    Introduced    as    Propa- 
ganda. 
Monroe    Salisbury    Star    of    Strong    Pa- 
triotic Photo-Drama. 


Thrilling  Scenes  in  War  Drama  of 
Strong   Patriotic   Appeal. 

How  Love  Overcame  the  Influence  of 
Demon  Rum. 

Glories  of  the  American  Naval  Service 
Seen   in   Strong  Drama. 

Advertising  Angles:  Work  on  the  star 
but  play  the  story  strongly,  using  the 
angle  that  love  of  country  is  planted  too 
deep  in  the  American  heart  ever  to  be 
eradicated.  Do  not  state  the  story  too 
plainly,  but  give  a  hint  of  the  conditions 
and  lead  them  to  wonder  how  he  worked 
his  way  out  of  the  shame  into  which  he 
had  fallen. 

Advertising  Aids:  One  design  each  one, 
three  and  six  sheets.  Stock  one-sheet  of 
star.  Colored  and  black-and-white  lobby 
displays.  Slide.  Heralds.  Players'  cuts 
in  three  sizes.  Scene  cuts  one  and  two 
columns   wide.     Press   book. 

Released   March   17. 


"PUT    UP    YOUR    HANDS!" 

Five-Reel         American-Pathe         Subject 

Features    Margarita    Fisher 

in  Comedy. 

Reviewed  by  Robert  C.  McElravy. 

THIS  is  a  comedy  number  telling  a 
story  of  the  East  and  West,  en- 
titled "Put  Up  Your  Hands!"  Mar- 
garita Fisher  is  cast  in  the  leading  role, 
that  of  a  boisterous  girl,  or  as  one  of 
the  subtitles  aptly  puts  it ,  "a  red-blooded 
girl  from  a  blue-blooded  family."  The 
part  is  one  frequently  found  in  comedies 
of  late  and  is  easily  overdrawn.  The 
characterization  in  this  case  seemed 
considerably  exaggerated  at  times,  giv- 
ing the  humor  a  forced  effect. 

The  story  itself  is  breezy,  moderately 
entertaining  and  contains  many  un- 
usual incidents,  some  of  which  are  not 
entirely  convincing  but  will  no  doubt 
pass.  The  Western  settings  are  par- 
ticularly good  for  a  story  of  the  min- 
ing regions.  The  prospectors  for  gold 
as  a  rule  do  not  pick  out  very  likely 
localities,  but  in  this  instance  the  al- 
leged claim  is  staked  out  in  the  heart 
of  the  mountains.  One  of  the  best 
scenes  is  that  in  which  the  principal 
characters  all  come  to  the  claim  and 
there  fight  out  the  question  of  future 
ownership. 

An  amusing  feature  of  the  picture  is 
the  establishment  of  a  "Temperance 
Rest  Room"  for  the  miners,  where  the 
heroine  indulges  in  a  boxing  match, 
challenging  all  comers  for  one  round. 
Cast. 

Olive  Barton Margarita  Fisher 

Peter   Barton    George   Periolat 

Leonard  Hewitt   Emory  Johnson 

Vlvin  Thorne   Hayward  Mack 

"Highball"    Hazelitt William    Mong 

■Three    Gun   Smith" Gordon   Russell 

Bridget   Kate  Price 

Story    by   L.   V.    Jefferson. 
Directed    by    Edward    Sloman. 

The    Story. 

Olive  Barton  is  an  athletic  girl,  'de- 
scended from  an  aristocratic  Eastern 
family.  She  has  an  aunt  who  is  contin- 
ually'shocked  by  the  gril's  various  in- 
clinations, one  of  which  is  a  love  for  box- 
ing. Olive  completely  upsets  her  aunt's 
equilibrium  when  she  stages  a  boxing 
match  one  afternoon  at  a  tea  being  given 
for  the  new  minister.  Shortly  after  this 
episode  Olive's  father  is  called  West  to 
look  after  some  mining  interests.  The 
girl  slips  into  his  private  car  and  is  later 
discovered  bv  the  father  and  his  secre- 
tary, Alvin  Thorne.  The  latter  is  in  love 
with  Olive,  though  she  has  given  him  no 
encouragement. 

On  their  arrival  in  the  West  Olive  meets 

a  young  mining  engineer,  Leonard  Hewitt, 

whom    she   at    first    mistakes   for   a   bandit. 

\  love  affair  follows  in  which  Thorne  de- 

ps   a    crooked   streak   and   tries   to   win 


1388 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


the  girl  and  Hewitt's  mining  claim  as 
well.  But  he  is  completely  frustrated  in 
this. 

Publicity   Points. 
This    furnishes    an    interesting    contrast 
of   scenes   In   the   East  and   West,   many  of 
which   are   memorable — the  boxing  match, 
the    trip    on    the    private   car,    the   meeting 
with    tin-    supposed    bandit    and    the    gun 
fight  at  the  mining  claim. 
Program    and    Advertising-    Phrases:    Mar- 
garita    Fisher    Star     of    Stirring    Play 
in   Which   She  Is  an  Athletic  Heroine. 
Dan    Cupid    Tries    to    Referee    a    Boxing 

Ma  teli    with   Poor   Success. 
An    Athletic    Girl    Who    Was    Willing    to 

Fight  for  Her  Heart's  Love. 
Strongly  Contrasted  Scenes  Between  the 

East  and  Rugged  West. 
Margarita  Fisher  Shows  "Weak  Woman" 

How  to  Bravely  Defend  Herself. 
Advertising  Angles :  Play  up  Miss 
Fisher  and  tell  that  she  has  a  romping, 
rollicking  part  that  suits  her  down  to  the 
ground.  If  you  want  a  novelty  campaign 
play  up  that  part  of  the  story  in  which 
Olive  shows  the  women  of  a  Western  town 
how  to  make  the  now  dry  saloon  attrac- 
tive to  the  men  folks.  Tell  that  people 
can  see  what  will  happen  after  July  1st. 
Ask  what  shall  be  done  with  the  saloons 
and  then  refer  them  to  this  play.  Work 
the  stunt  hard  and  you'll  sell  through 
curiosity. 

Advertising  Aids:  One  one-sheet,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Lobby  displays,  11x14,  both  in  sepia  and 
color;  also  22x28.  Slide.  Campaign  book. 
Cuts. 


"PAID   IN   FULL" 

Paramount     Screen     Version     of     Stage 

Success  with  Pauline  Frederick  Is 

Splendid    Entertainment. 

Reviewed    by    Edward    Weitzel. 

BY  sticking  to  the  incidents  and  the 
form  of  the  stage  version  of  Eu- 
gene Walter's  "Paid  in  Full,"  scen- 
arist Charles  E.  Whitaker  has  enabled 
Director  Emile  Chautard,  Pauline  Fred- 
erick and  the  other  members  of  the  cast 
to  produce  a  moving  picture  that  has 
entertaining  qualities  equal  to  the  orig- 
inal. The  story  is  a  strong  one,  and  the 
Paramount  Company  has  not  thought  it 
wise  to  have  it  altered  for  the  screen. 
It  is  free  from  any  hint  of  staginess,  its 
characters  being  drawn  from  life  and 
the  things  they  do  are  never  forced  or 
unreal.  There  is  that  steady  growth  of 
interest  in  the  plot  that  is  found  in  ex- 
pertly made  stage  plays,  and  the  climax 
of  the  big  scene  between  Emma  Brooks 
and  Captain  Williams  has  all  the  power 
that  had  so  much  to  do  with  the  long 
run  of  "Paid  in  Full"  on  Broadway. 

Pauline  Frederick  as  Emma  Brooks, 
Robert  Cain  as  her  husband,  Wyndham 
Standing  as  Jimsy  Smith  and  Frank 
Losee  as  Captain  Williams  are  the  four 
principals.  The  picture  will  please  all 
classes  of  moving  picture  patrons.  An 
extended  review  is  printed  on  another 
page  of  this  issue. 

Cast. 

Emma  Brooks Pauline  Frederick 

Joe    Brooks Robert    Cain 

Jimsy   Smith Wyndham   Standing 

Capt.  Williams Frank  Losee 

Mrs.  Harris Jane  Farrell 

Beth  Harris Vera  Beresford 

Directed  by  Emile  Chautard. 
The  Story. 
Joe  Brooks  is  a  bookkeeper  for  Captain 
Williams,  a  wealthy  ship  owner,  whose 
morals  are  decidedly  lax  in  regard  to 
women.  In  a  weak  moment  Joe  steals 
from  his  employer  and  continues  the  prac- 
tice until  he  has  taken  over  $16,000.  His 
wife,  Emma,  knows  nothing  of  this  and 
believes  that  a  high  priced  flat  and  ex- 
pensive   clothes    are    the    result    of    Joe's 


raise  in  wages.  Jimsy  Smith,  who  has  al- 
ways loved  Emma,  finds  out  the  truth  at 
the  same  time  the  captain  learns  of  Joe's 
shortage.  The  ship  owner  has  always 
admired  Emma  and  when  her  husband 
realizes  he  has  been  found  out  he  tells 
his  wife  everything  and  begs  her  to  go 
to  Captain  Williams'  rooms  that  night 
and  get  him  to  promise  not  to  let  the  law 
take  its  course.  Anxious  to  save  the  man 
she  loves  Emma  does  as  she  has  been 
asked.  Before  she  arrives  at  the  captain's 
room  that  person  receives  a  visitor.  It 
is  Jimsy.  He  proves  his  friendship  for 
Emma  by  offering  to  pay  her  husband's 
debt.  Williams  will  not  accept  his  money. 
Knowing  of  the  intended  visit  Jimsy 
warns  the  captain  he  will  kill  him  if  any 
harm  happens   to   Emma. 

In  the  scene  between  Emma  and  the 
captain  he  offers  to  give  her  a  receipted 
bill  for  the  full  amount  of  Joe's  debt  if 
she  will  sacrifice  her  honor.  Emma's 
horror  at  his  suggestion  convinces  Wil- 
liams that  she  has  no  part  in  the  plot 
planned  by  Brooks  to  escape  the  conse- 
quences of  his  crime.  For  all  his  loose 
living,  the  captain  is  not  wholly  bad.  He 
gives  Emma  the  receipt  as  a  token  of  his 
respect  for  her.  She  goes  home,  hands 
the  paper  to  her  husband  and  tells  him 
she  cannot  live  with  him  any  longer. 
Brooks  tries  to  choke  her  to  death.  The 
arrival  of  Jimsy  prevents  the  murder, 
and  Emma  and  her  faithful  friend  leave 
the  apartment.  As  they  close  the  door 
behind  them  Joe  Brooks  kills  himself 
with   a   revolver. 

Feature      Pauline      Frederick      as      Emma 
Brooks    and     Frank    Losee     as    Captain 
Williams. 
Program  and  Advertising  Phrases:  Pauline 
Frederick  Star  of  Screen  Issue  of  Sen- 
sational   Stage   Success. 
Great    Sociological    Problem    Settled    in 

Gripping   Scenes   of   Photoplay. 
How   Much   Shall   a   Wife   Share   in    the 

Dishonor  of  Her  Husband's  Deceit? 
Worthless     Husband     Pays     All     Claims 
Against   His   Treachery   and   Baseness. 
Proving  That  Bags  of  Gold  Cannot  Al- 
ways Overbalance  Virtue. 
Advertising  Angles:  "Paid  in  Full"  is  by 
the    author    of    "The    Easiest    Way"    and 
other  notable  successes.     It  enjoyed  a  long 
run   in   New   York,    followed   by   a   tour   of 
the   country.      Play   up    the   stage   success, 
and    tell    Miss    Frederick's    admirers    that 
this  story  gives  her  unusual  opportunities. 
You    can    do    some   trick    advertising   with 
the  title  where  the  reputation  of  the  play 
will  not  suffice  to  carry  it  to  success. 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press   book. 

Released  February  23. 


"THE    WISHING    RING    MAN." 

Vitagraph  Stars   Bessie  Love  in   Picture 

Tinged   with   Fairy   Story   Element 

and    Modern    Reality. 

Reviewed  by   William   J.    Reilly. 

THE  atmosphere  of  the  fairy  tale 
book  is  combined  with  the  reality 
of  twentieth  century  life  in  "The 
Wishing  Ring  Man,"  produced  by  Vita- 
graph  with  Bessie  Love  as  the  star.  The 
wishing  ring  idea  of  Margaret  Widde- 
mer's  book  in  no  way  pushes  the  story 
out  of  the  bounds  of  reason,  but  gives 
it  the  airy  touch  so  much  appreciated 
when  presented  as  it  is  here.  Bessie 
Love,  with  her  hair  in  braids  and 
dressed  in  the  quaint  frocks  enforced 
on  her  by  her  poetic  grandparent,  is 
charming  and  vivacious  in  the  part  of 
Joy  Mavenith,  whose  first  name  she 
does  not  belie.  A  number  of  the  settings 
are  outdoor  scenes,  adding  to  the  nat- 
ural freshness  of  the  story  and  giving 
the  star  a  fitting  background.  The  end 
of    the    picture    presents    a    directorial 


stunt  which  is  an  historic  variation  from 
the  final  kiss.  There  is  a  kiss  here,  too, 
but  it  is  delivered  in  such  a  way  as  to 
call  epecial  commendation  upon  Direc- 
tor David  Smith. 

Cast. 

Joy  Havenith    Bessie  Love 

Dr.   John   Hewitt    J.    Frank    Glendon 

Mrs.   Hewitt    Jean   Hathaway 

Gale  Maddox   Claire  Du  Brey 

Clarence   Rutherford.  .  .Truman  Van  Dyke 

Grandfather  Havenith Willie  Marks 

Grandmother   Havenith Alberta   Lee 

Phyllis  Harrington Dorothy  Hagan 

Allen  Harrington   Colin  Kenny 

Story  by  Margaret  Widdemer. 
Directed  by  David  Smith. 
The  Story. 
Joy  Havenith  is  forced  to  dress  in  art 
frocks,  wear  her  hair  in  braids,  and  deny 
herself  the  companionship  of  young  peo- 
ple to  furnish  inspiration  to  her  grand- 
father's poems.  One  day  Johnny  Hewitt 
finds  Joy  confiding  her  troubles  to  the 
portrait  of  her  Aunt  Luvilla,  and  tells 
her  that  everything  she  wishes  for  will 
come  to  her  if  she  wil!  only  wish  hard 
enough.  That  summer  Joy  meets  a  mar- 
ried couple  who  invite  her  to  visit  them 
in  the  city.  Her  grandfather  had  always 
insisted  that  Joy  could  not  visit  away 
from  home  until  she  was  engaged,  and 
the  girl,  desperately  wishing  for  the  out- 
side life,  declares  that  she  has  been  se- 
cretly engaged  to  Dr.  John  Hewitt,  of 
whom  she  has  heard  her  married  friends 
speak.  When  the  doctor  visits  his 
friends  he  is  forced  to  claim  Joy  as  his 
fiancee,  both  agreeing  to  play  out  the 
game  for  a  month.  Plans  for  the  wedding 
compluate  the  affair,  and  Gale  Maddox, 
jealous  of  Joy,  brings  about  the  climax 
by  calling  her  a  "little  liar."  The  end 
will  please  everyone. 

Program  and  Advertising   Phrases:   Bessie 
Love,  Vitagraph  Star,  Has  Ideal  Story 
to   Exploit  Her   Talents. 
Personality  and   Talents  of  Bessie  Love 

in   Glove-Fitting  Photoplay   Subject. 
Pretty   Girl    Forced   by   Stern    Discipline 

to  Unusual   Extremes. 
Ideal    Comedy    Drama    for    Screen    Fans 

Who  Dote  on  Bessie  Love. 
Vitagraph  Has  Produced  a  Bessie  Love 
Play  of  Great  Entertainment  Value. 
Advertising  Angles:  Play  up  Miss  Love, 
and  tell  that  the  story  is  taken  from  the 
book  of  the  same  title.  If  you  can  get 
copies  of  the  book,  get  a  run  on  the  book. 
Announce  that  you  have  secured  the  wish- 
ing ring  and  that  it  will  be  loaned  to  any 
man  or  woman  who  desires  to  make  a 
wish  and  that  if  they  wish  hard  enough 
it  will  come  true.  Use  any  sort  of  an  odd 
ring  and  detail  someone  to  take  charge  of 
it  in  the  lobby,  standing  beside  a  huge 
card  repeating  the  offer.  If  you  play  hard 
enough  on  the  inherent  superstition  of 
your  patrons,  you  can  make  this  a  big 
selling  point.  In  your  newspaper  work 
paint  a  word  picture  of  the  lonely  child 
forced  to  wear  art  frocks  and  her  hair  in 
braids.  Get  them  interested  in  seeing 
how  she  escapes  her  fate. 

Advertising  Aids:     One  design  each  one, 
three     and     six-sheets.        Window     cards. 
Lobby  display,   11x14   and   22x28.     Heralds. 
Slides.     Plan   book.      Press  sheet. 
Released   March    10. 

"THE    UNVEILING    HAND." 

Five-Reel       World-Picture       Production 

Features    Kitty   Gordon   in 

Unusual  Tale. 

Reviewed   by   Robert   C.    McElravy. 

AN  unusual  plot  is  the  strong  fea- 
ure  of  this  five-reel  World-Pic- 
ture subject,  entitled  "The  Unveil- 
ing Hand."  The  curious  quality  of  the 
story  itself,  rather  than  any  special 
strength  of  presentation,  is  what  makes 
the  number  entertaining.  It  has  few 
real  dramatic  moments  that  stand  out 
in  the  memory,  and  yet  the  effect  of  the 
whole  is  not  without  this  desirable  ele- 
ment.   The  story  is  altogether  one  that 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1389 


makes  the  observer  think  and  keeps 
him  wondering  what  the  outcome  will 
be. 

Kitty  Gordon  plays  the  heroine,  Mar- 
garet Ellis.  She  is  the  daughter  of  a 
judge  in  a  college  town  and  is  beloved 
by  two  men,  one  a  professor  and  the 
other  a  visitor  from  New  York.  The 
usual  triangle  situation  follows,  but  the 
developments  are  not  usual  and  the 
story  follows  along  the  line  of  interest- 
ing individual  character  traits.  Irving 
Cummings  and  George  MacQuarrie  play 
the  husband  and  the  unsuccessful  ad- 
mirer, but  it  occurred  to  the  reviewer 
that  the  roles  would  have  been  stronger 
if  interchanged. 

There  are  some  pleasing  college  town 
settings  in  the  picture  and  the  desert 
atmosphere  in  the  second  and  third 
reels  is  picturesque. 

Cast. 

Margaret     Ellis Kitty    Gordon 

Judge    Ellis Frederick    Warde 

Philip    Bellamy Irving    Cummings 

Bob  Harding George  MacQuarrie 

Col.  Harding Reginald  Carrington 

Mrs.    Bellamy Margaret    Seddon 

Dr.    Wallace Warren    Cook 

Hassan     Anthony    Merlo 

Story   by   Mann   Page. 
Scenario    by   Clara   S.    Beranger. 

Directed  by   Frank   Crane. 
Photographed  by  Max  Schneider. 

The    Story. 

Margaret  Ellis  is  a  beautiful  girl  living 
near  Calder  college.  She  is  beloved  by 
Philip  Bellamy,  a  college  professor,  and 
Bob  Harding,  a  visitor  from  New  York. 
Philip  is  an  ambitious  young  educator, 
though  addicted  to  drink.  He  conceives 
the  idea  of  going  to  North  Africa  to  ex- 
plore certain  ruins,  but  knows  of  Mar- 
garet's growing  regard  for  Harding  and 
fears  to  leave  her.  He  finally  '  proposes 
that  she  marry  him  and  go  on  the  expedi- 
tion. Margaret,  who  loves  Phillip  for  his 
ambition  more  than  his  personality,  con- 
sents to  the  arrangement.  Harding,  ac- 
cepting the  situation  with  good  humor, 
also  joins  the  party.  The  scene  changes 
to  the  African  desert.  Philip  steals  the 
last  of  the  brandy  while  Margaret  is  ill 
and  develops  a  decided  "yellow  streak." 
He  offends  a  native,  who  leaves  him  a 
prisoner  in  some  fallen  ruins  and  an- 
nounces that  he  died  and  was  buried  in 
the  sands. 

Philip  returns  to  Calder  months  after- 
ward, just  as  the  college  is  unveiling  a 
memorial  in  his  honor.  He  is  shaken  by 
the  use  of  liquor  and  drugs,  but  still 
wishes  to  regain  his  wife.  He  is  killed  at 
the  close  by  his  desert  enemy,  the  Arab 
who  left  him  in  the  ruins. 

Publicity   Points. 

A  striking  feature  of  this  story  is  the 
return  of  a  young  professor  to  his  uni- 
versity town  just  as  a  memorial  is  being 
unveiled  in  his  honor.  He  also  finds  his 
wife  in  love  with  another  man. 

There  is  an  interesting  contrast  of 
scenes  in  this  number,  most  of  them  being 
in  a  college  town  and  others  in  the 
African    desert. 

Program  and  Advertising  Phrases:  Kitty 
Gordon  Star  of  an  Unusual  Play  of 
Heart  Throbs  and  Sensation. 

Strongly  Contrasting  Scenes  and  Inci- 
dents  Make    Photoplay    Conspicuous. 

He  Left  Town  to  Explore  and  Returned 
to    Stop    His    Own    Memorial    Services. 

Beautiful  Kitty  Gordon  Seen  as  Heroine 
of   Stirring   Photoplay. 


How  Love  for  Rum  Developed  a  Yellow 
Streak  Unexpectedly. 

Advertising  Angles:  Feature  Miss  Gor- 
don and  make  generous  use  of  her  photo- 
graphs. For  your  newspaper  work  give 
a  hint  of  the  colorful  story  and  tell  in- 
teresting snatches  of  the  plot  without 
attempting  to  give  the   connected  story. 

Vrivcrtising  Aids:  Two  one-sheets,  two 
three-sheets,  two  six-sheets,  two  eight- 
sheets  and  one  24-sheet.  Eight  8x11 
black-and-white,  eight  11x14  colored,  and 
two  22x28  colored  lobby  displays.  One 
two-column  cut,  two  one-column  cuts. 
Slides,   press   sheets  and  music  cues. 

Released  March  10. 


"SMILES." 

Five-Reel     Fox     Subject     Presents     Lee 

Children    in    Fine    Juvenile    Story. 

Reviewed  by  Robert  C.   McElravy. 

THERE  is  a  great  deal  of  novelty  in 
this  juvenile  subject,  entitled 
"Smiles."  It  features  Jane  and 
Katherine  Lee,  two  small  girls  who  get 
into  all  sorts  of  troubles  and  out  again 
very  happily.  This  might  be  called  a 
"Comedy  of  Terrors"  were  it  not  for  the 
fact  that  their  childish  pranks  are  all 
perfectly  harmless  and  non-irritating  to 
the  observer. 

The  trip  from  coast  to  coast  by  par- 
cel post  is  practically  the  opening  fea- 
ture and  it  is  very  amusing  throughout. 
There  is  a  certain  fanciful  note  in  all  of 
their  adventures  and  this  will  most  cer- 
tainly appeal  to  children  in  the  audience 
as  well  as  adults. 

A  well-trained  dog,  said  to  have  been 
a  mascot  to  a  certain  regiment  during 
the  war,  takes  an  important  part  in  this 
production.  There  is  a  "spy"  plot, 
handled  in  effective  burlesque  style,  and 
a  love  story,  in  which  Ethel  Fleming 
and  Val   Paul  play  the  leads. 

The  number  as  a  whole  is  one  of  the 
best  juveniles  released  in  a  long  while, 
and  even  adult  observers  will  get  a  lot  of 
fun  out  of  it. 

Cast. 

Jane Jane  Lee 

Katherine Katherine  Lee 

Lucille    Forrest Ethel    Fleming 

Tom    Hayes Val    Paul 

Madame    Yelba Carmen    Phillips 

Wagner Charles    Arling 

Housekeeper Katherine  Griffith 

Story   by    Ralph   H.    Spence. 
Directed  by  Arvid   E.   Gilstrom. 

The  Story. 

Jane  and  Katherine  are  two  little  girls 
whose  father  is  reported  missing  at  the 
front.  They  are  accordingly  stamped  and 
sent  across  the  continent  to  their  Aunt 
Lucille  in  New  Jersey,  by  parcel  post. 
They  make  the  trip  in  a  mail  bag  built 
for  two,  and  manage  to  smuggle  their  dog 
along. 

Their  Aunt  Lucille  is  a  pretty  young 
woman,  in  love  with  Lieut.  Thomas  Hayes, 
but  she  is  angry  with  him  when  the  story 
opens  because  he  resigned  his  commission 
at  the  outbreak  of  war.  Lucille  does  not 
understand  that  Tom  is  now  in  the  secret 
service  until  later,  and  part  of  the  plot 
concerns  her  jealousy  of  a  woman  spy 
whom  Tom  is  assiduously  trailing.  The 
two  mischievious  children,  whose  pranks 
occupy  much  of  the  number,  finally  assist 
him  in  getting  hold  of  some  badly  wanted 
plans.  When  the  truth  is  known  the  love 
affair  ends  happily. 


Publicity    Points. 

The  trip  of  two  little  girls  across  coun- 
try by  parcel  post  is  a  feature  of  this. 
Their  adventures  with  the  dog  in  the  mail 
car  are  very  amusing. 

The  number  contains  any  number  of  new 
and   acceptable   stunts   performed   by   chil- 
dren.    One  of  these  is  a  trip  in  an  airplane 
and  a  parachute  drop,  though  the  latter  is 
of  course  only  a  clever  studio  effect. 
Program   and    Advertising-   Phrases:    Popu- 
lar Lee   Kiddies   Play   Pranks  and   Cut 
Up     Comical     Didos    In    Their    Latest 
Photoplay. 
Shipped  by  Parcel  Post,  Special  Delivery, 
Lee  Kiddies  Liven  Matters  Up  for  the 
Mail   Clerks. 
Jane   and   Katherine   Lee    Cunning   Stars 
of  Fox  Comedy  Films  Have  New  Tricks 
and  Devices  to  Awaken  Laughter. 
Popular    Juveniles    Bring    Their    Latest 
Screen    Comedy,    Mostly    Consisting    of 
Cause    for    .Merriment. 
Advertising-    Angles:      Play    up    the    Lee 
kiddies    and    add,    "it    just    says    'Smiles,' 
but    it   means    roars   of   laughter."      Use   a 
■phonograph     hook-up    with     the     song    of 
that  title  and  run  a  slide,  "if  you  like  the 
song    you    ought    to    see    the    play."     From 
old  magazines  cut  as  many  smiling  faces 
as   possible   and    mount    on    a    lobby    card. 
If  you  want,  offer  any  kid  a  free  matinee 
ticket    for    ten    smiles    presented    at    the 
box    office,     making    it    one    of    the    dead 
afternoons,   and   mount    them    all.      If   you 
play  this   stunt   work  a  week   in  advance 
to   get  all   the   interest   you  can,   mounting 
on  a  roll  of  paper  such  as  is  found  in  the 
stores.     By  weighing  the  paper  before  and 
after    use    you    can    find    out    how    many 
pounds  you  must  pay  for. 

Advertising  Aids:  One,  three  and  six 
sheets,  two  styles^  of  each.  Lobby  dis- 
plays, 8x10,  11x14  *and  22x28.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  are  made  on  special  order  at  rate 
of  20  cents  per  column;  mats  and  press 
sheets  are  mailed  gratis). 
Released  February  23. 


"WHAT  EVERY  WOMAN  WANTS." 

Exhibitors-Mutual   Features   Grace  Dar- 

mond  in  Role  of  Woman  Who  Loved 

Clothes  Not  Wisely  But  Too  Well. 

Reviewed   by   Margaret   I.   MacDonald. 

THE  Jesse  D.  Hampton  five-part 
production,  "What  Every  Woman 
Wants,"  for  the  Exhibitors- 
Mutual  program,  is  an  attractive  pro- 
duction whose  few  scenes  of  padding 
will  not  in  the  least  disturb  the  interest 
of  the  ordinary  observer.  Grace  Dar- 
mond  is  the  featured  member  of  the 
cast  and  holds  the  attention  of  the  spec- 
tator by  means  of  her  charm  of  per- 
sonality plus  a  becoming  wardrobe.  The 
supporting  cast  is  a  competent  one.  The 
production  occasionally  evidences 
faults  in  construction,  but  manages  to 
put  over  in  a  moderately  forceful 
fashion  a  lesson  which  young  women 
will  do  well  to  ponder. 
Cast. 

Horace    Lennon Wilfred    Lucas 

Gloria    Graham Grace    Darmond 

Philip    Belden Forrest    Stanley 

Timothy    Dunn Percy    Challenger 

Marston    Hughes Bertram    Grassby 

Phyllis   Miles Barbara  Tennant 

Norman Claire    Du    Brey 

Sylvia William   De   Vaull 

Mamie   Vezey Mary   Warren 

Attorney   for   Defense Charles    French 

Story    by    William    Parker. 
Directed   by   Jesse   D.   Hampton. 


===  I    Hereby    Give    Notice  ^^= 

that  I  have  severed  all  business  connection  with  George  S.  Gullette  and  George  R.  Raymond,  formerly 
operating  under  the  firm  name  of  Harris  &  Gullette  Film  Co.  and  producing  "Who's  Who."  I  will  not  be 
responsible   for   any   further   business   acts   of  these   former  associates. 

NELSON     A.      HARRIS 


1390 


THE    MOVING    PICTURE     WORLD 


March  8,  1919 


The    Story. 

A  young  girl  employed  in  an  office  at 
a  small  salary  believes  that  the  success 
of  a  business  woman  depends  in  a  large 
degree  upon  her  capacity  for  dressing 
well.  With  this  thought  uppermost  in 
her  mind  she  contracts  debts  and  when 
about  to  be  rescued  from  a  trying  situa- 
tion by  marriage  wiWh  the  man  she  loves, 
the  war  breaks  out  and  her  lover  enlists. 
She  then  falls  into  a  snare  set  for  her  by 
her  employer,  who  gives  her  a  note  to  a 
cloak  and  suit  house  with  orders  to  allow 
her  to  choose  what  clothes  she  wants  and 
charge  them  to  his  account.  In  due  time 
the  news  arrives  that  her  lover  -is  missing 
in  action  and  she  marries  her  employer 
for  the  purpose  of  indulging  her  love  of 
luxury  and  pretty  things.  A  strained 
situation  arises,  during  which  time  her 
husband  neglects  her  and  returns  to  a 
former  mistress.  The  soldier  lover,  re- 
leased from  a  German  prison  camp,  ap- 
pears on  the  scene,  discovers  that  his 
promised  wife  has  married  another,  and 
happens  in  the  vicinity  of  her  home  when 
her  husband  is  shot  accidentally  by  her 
maid.  The  wife  is  arrested  for  the  mur- 
der of  her  husband  and  is  acquitted  when 
the  woman  reveals  the  truth. 
Publicity  Points. 
Is  a  woman's  business  career  affected 
by  the  kind  of  clothes  she   wears? 

When  feminine  vanity  falls  a  prey  to 
flattery  happiness  often  makes  a  hasty 
exit. 

Program  and  Advertising  Phrases:  Photo- 
play    Reflection     of     a     Woman     Who 
Loved    Clothes    Not    Wisely    But    Too 
Well. 
Grace   Darmond   Star   in   Latest   Produc- 
tion   by    Exhibitors-Mutual    Producing 
Organization. 
Jesse   D.   Hampton   Presents  Grace   Dar- 
mond as  Star  of  Engaging  Photoplay. 
The  Woman  in  Business  Must  Heed  the 

Kind  of  Clothes  She  Wears. 
When       Feminine       "Business"       Expert 

Falls  Prey  to  Flattery — Look  Out! 
Advertising  Angles:  Play  up  the  star, 
but  make  the  title  your  main  advertising 
point..  Start  early  with  teasers  asking 
what  every  woman  wants,  and  work  this 
into  your  later  advertisements.  Get  all 
stores  appealing  to  women  to  advertise 
that  they  have  what  every  woman  wants. 
You  can  even  work  the  groceries  in  on  the 
idea  and  make  a  town  or  locality  cam- 
paign  that  will   be  a   cleanup. 

Advertising  Aids:  Two  designs  each  one 
and  three  sheets.     One  six-sheet.     Thumb- 
nail    and     one     to     three-column     cuts      in 
electro   or   mats.      Press   book. 
Released    in    February. 


"BOOTS" 

Dorothy      Gish      Amusing      as      London 

Slavey   in   Paramount   Comedy 

Melodrama. 

Reviewed  by  Louis  Reeves  Harrison. 

THERE  is  "atmosphere"  in  abund- 
ance in  the  Paramount  production, 
"Boots,"  if  London  fog  can  be  so 
called,  and  it  is  highly  effective,  es- 
pecially in  the  opening  scenes.  The 
carefully  selected  exteriois  and  admir- 
ably devised  interiors  of  "Boots"  con- 
stitute in  themselves  an  artistic  achieve- 
ment. The  story  is  reasonable  enough 
for  melodrama,  though  it  pertains  to  a 
Bolshevist  attempt  to  bomb  the  meeting 
place  of  President  Wilson  and  King 
George,  but  after  all,  it  is  inimitable 
Dorothy  who  does  the  "carrying  on." 
Not  only  is  she  delightful  as  an  ex- 
ponent of  ardent  love,  but  a  veritable 
tigress  in  an  Amazonian  hand-to-hand 
light  with  the  female  villain  when  the 
latter  is  about  to  set  of!"  the  bomb.  This 
conflict  is  the  high  point  of  the  story 
and  Dorothy  is  there,  as  expert  in  the 
scrap  as  in  kissing  the  young  detective. 
It  is  an  entertaining  melodrama  for  all 
kinds   of   spectators. 


"-AND 

THE 

CHILDREN 
PAY" 

By 

WINIFRED 
DUNN 

Produced  and  Directed 

By 

JACQUES 
TYROL 

The  picture  that 
played  to  capacity 
six  weeks  in  the 
Loop,  Chicago. 

NOW  CONTROLLED 

By 

TYRAD 
PICTURES 


INC. 


729  Seventh  Ave. 
New  York  City 

'Phone  5426  Bryant 

STATE 

RIGHTS 

NOW  ON 

SALE 


The    Cast. 

"Boots" Dorothy    Gish 

Everett  White Richard   Barthelmess 

Mme.  DeValdee Fontine  LaRue 

Nicholas   Jerome Edward   Peil 

Lydia    Hampstead Kate    V.    Toncray 

The    Chauffeur Raymond    Cannon 

Story  by  Martha  Pittman. 

Scenario  by  M.  M.  Stearns. 

Directed    by   Elmer    Clifton. 

The    Story. 

There  is  an  underground  tunnel  from 
an  old  London  inn  to  the  meeting  place 
of  President  Wilson  and  King  George. 
Chief  conspirator  of  a  Bolshevist  organ- 
ization to  blow  up  the  English  ruler  and 
the  American  executive  is  a  woman  who 
poses  at  the  inn  as  a  sculptress.  Her  ac- 
tions are  closely  watched  by  Detective 
White  of  Scotland  Yard.  This  gentleman 
enslaves  the  susceptible  "Boots"  of  the 
inn,  a  pretty  and  sentimental  young  girl. 
Through  her  jealousy  of  the  Bolshevist 
conspirator,  she  attempts  to  bury  her 
books  of  romance  in  the  cellar  and  breaks 
through  into  the  tunnel  where  the  con- 
spirator is  about  to  set  off  the  bomb.  She 
overcomes  her  hated  rival,  saves  the  great 
men  in  the  hall  and  wins  her  detective 
lover. 

Program  and  Advertising  Phrases:  Dor- 
othy Gish,  the  "Little  Disturber"  of 
"Hearts  of  the  World,"  Comes  Again 
to  Delight  Her  Friends. 

Leave  Your  Boots  at  the  Door  and  Dor- 
othy Gish   Will  Polish   Them. 

Dorothy  Gish  as  London  Slavey  Has 
Comedy  Roll  in  Sensational  Para- 
mount   Photodrama. 

Paramount  Presents  Dorothy  Gish  as 
Star  of  Thrilling  Play. 

Thwarting  the  Bolshevik  Plotters  Lon- 
don Slavey  Wins   Fame. 

Advertising  Angles:  Don't  let  any  one 
overlook  the  fact  that  Miss  Gish  was  one 
of  the  stars  of  "Hearts  of  the  World," 
and  refer  to  her  more  recent  "Battling 
Jane"  and  "The  Hun  Within."  Tell  that 
this  is  the  story  of  a  London  slavey  who 
saves  the  Secret  Service  agent  she  loves. 
Get  the  press  book  ads,  but  write  more 
direct  copy  to  replace  the  rather  mislead- 
ing general  stuff  they  contain.  The 
superfluous  matter  can  be  sawed  out  to 
let  in  your  own  talk.  Offer  a  small  price 
to  the  small  boy  who  turns  up  in  the  lobby 
before  the  opening  performance  with  the 
best  set  of  Bolshevist  whiskers. 

Advertising  Aids:  Two  each  one,  three 
and  six-sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released  February  16. 

"RECLAIMED." 

Condensed    Version    of    Harry    MacRae 

Webster's     Screen     Story     Is     Ready 

for   Release  by   Alpha  Company. 

Reviewed    by   Edward    Weitzel. 

An  improved  version  of  "Reclaimed," 
the  screen  story  produced  by  Harry 
MacRae  Webster  and  written  by  Rich- 
ard Carroll,  has  been  placed  on  the 
market  by  Alpha  Pictures,  Inc.  The 
picture  is  on  the  popular  melodrama 
order  and  the  action  has  been  sharpened 
by  condensing  a  number  of  the  scenes. 
"Reclaimed"  was  given  a  favorable  re- 
view in  this  department  when  it  was 
completed  last  June.  The  cast  which 
features  Mabel  Juliene  Scott,  Niles 
Welch  and  Anders  Randolf  is  excellent 
throughout. 

Lola,   the  half  breed  mother 
Amorita  at  the  age  of  16 

Mabel  Julienne  Scott 

Amorita  at  the  age  of   8   years 

Bobbie    Connelly 

Frank   Truman    Niles   Welch 

Mark  Sinister   Anders  Randolf 

Jasper  Creature    Fred.   W.   Peters 

Patience    Mabel    Wright 

Caddema    Sidney  Bracy 

Gonzola    William   Lambert 

Directed   by   Henry    McRae   Webster. 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1391 


The    Story. 

In  the  prologue  a  Mexican  and  his  beau- 
tiful young  wife  are  murdered  by  an 
American  adventurer  who  is  infatuated 
by  the  woman.  A  little  girl  is  left  by  the 
couple.  .When  she  is  sixteen,  she  is  dis- 
covered in  New  York,  a  sharp-witted  but 
wholly  untaught  young  savage  whose 
only  thought  is  to  get  enough  to  eat.  She 
is  picked  up  by  a  pair  of  crooks  who  try 
to  sell  her  to  a  rich  profligate.  This  man 
is  the  murderer  of  her  parents.  The  girl 
escapes  from  the  house  and  meets  a  young 
fellow  whose  father  has  been  victimized 
by  the  adventurer.  The  unfortunate 
man  dies,  and  the- boy  is  left  to  shift  for 
himself.  He  is  landed  in  prison  through 
a  trick  of  his  father's  enemy,  and  the  girl 
finds  a  refuge  in  the  home  of  an  old 
lawyer  who  is  in  the  power  of  Mark 
Sinister,  the  villain  of  the  plot.  The  in- 
valid sister  of  the  lawyer's  makes  such 
an  improvement  in  the  girl  that  Sinister 
is  anxious  to  marry  her.  The  way  that 
he  is  prevented  from  carrying  out  his 
purpose  is  novel  and  involves  four  of  the 
characters  in  an  attempt  to  kill  the  man 
who  has  tried  to  ruin  them  all. 
Feature   Mabel   Julienne   Scott   in   the   dual 

role    of    Lola    and     Amorita     and     Niles 

Welch  as  Frank  Truman. 
Program  and  Advertising  Phrases:  Strange 
Fate  of  Orphan   Girl   Reclaimed   from 
Atmosphere  of  Vice. 

Victims     of     Vice     and     Adversity     Win 
Their  Redemption. 

Thrills    and    Sensation    Abound    in    Film 
of  Moral  Purpose. 

Melodrama     of     "Punch"     Bristles     with 
Throbs  and  Thrills. 

Sensational  Scenes  and  Excitement  Will 
Stir   Enthusiasm. 

Advertising  Angles:  This  is  a  good, 
old-fashioned  melodrama  and  should  be 
handled  as  such.  Pick  out  the  high  lights 
and  advertise  these  separately,  always  al- 
luding in  each  advertisement  to  the 
strange  personality  of  the  girl  who  is  the 
toy  of   fate. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  two  six-sheets  and  one 
twenty-four-sheet.  .  Heralds,  press  book, 
slides,  music  cues,  set  of  ten  novelty  post- 
cards; also  ten  Sxin  black  and  white  and 
eight  11x14  gelatine  photos,  one  and  two 
column    ad   and   production   cuts. 


"THE  GIRL  DODGER." 

Paramount    Presents    Charles    Ray    in    a 

Delightful   Comedy   by   J.   G.   Hawks. 

Reviewed  by  Louis  Reeves  Harrison. 

AN  entertaining  departure  from  the 
vehicle  class  of  plays  is  "The  Girl 
Dodger,"  released  by  Paramount 
and  shown  to  a  large,  delighted  house  at 
the  Rialto.  Laughs  came  from  all,  and 
the  story  is  easily  the  best  in  which 
Ray  has  ever  appeared.  The  situations 
are  bright,  logical,  clearly  pictured  and 
of  the  kind  that  permit  human  charac- 
terization. There  is  one  slip,  one  reck- 
less omission,  but  it  is  so  quickly  fol- 
lowed by  compensating  new  business 
that  it  is  easily  forgiven.  Of  course, 
Ray  is  in  his  element  as  an  awkward, 
faltering,  hesitating,  self-doubting  youth 
of  extremely  limited  social  experience, 
but  in  this  case  he  is  not  an  awkward 
country  boy.  He  is  a  dreamer  so  ab- 
sorbed in  mental  effort  as  to  uninten- 
tionally disregard  conventions  of  all 
kinds,  a  much  more  modern  character- 
ization than  the  false  conception  of  our 
country  boys.  The  first  situation,  which 
puts  the  dreamer  in  contact  with  a  beau- 
tiful and  refined  young  girl  whom  he 
supposes  to  be  a  gay  chorus  lady,  is 
enough  of  itself  to  carry  most  comedies 
over  to  success.  The  star  and  his  sup- 
port do   fine  work. 

Cast. 

Cuthebert  Trotman Charles  Ray 

Anita   Graham Doris  Lee 

Harry  Travistock Hal  Cooley 


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Billy Jack   Nelson 

Pinkie   LeRue Leota   Lorraine 

Story  by  J.  G.  Hawks. 

Directed    by   Jerome   Storm. 

The  Story. 

Cuthbert  Trotmct.  is  so  absorbed  in  his 
literary  work,  devoting-  his  income  to  it, 
that  lie  forgets  his  landlady  and  is  ejected 
from  home.  He  leaves  with  a  wheelbar- 
row of  books  anu  ciumes  and  goes  to  the 
rooms  of  a  wealtny  young  college  student, 
Harry  TavistocR.  "gloom  buster."  The 
guy  young  chap  has  just  ordered  a  feast 
for  "Pinkie"  LaRue  of  chorus  fame,  and 
finds  himself  embarrassed  with  an  en- 
gagement his  mother  has  made  for  him 
with  his  fiancee,  a  beautiful  young  heiress, 
Anita  Graham.  He  delegates  Cuthbert  to 
receive  and  entertain  Pinky  while  he  at- 
tends to  his  fiancee.  Cuthbert  is  in  a 
highly  nervous  state,  but  does  his  best 
when  a  lovely  creature  arrives.  Believ- 
ing her  to  be  Pinky,  he  tries  to  make  him- 
self agreeable  by  letting  her  know  how 
the  gloom  buster  loves  her  and  deplores 
having  to  meet  a  girl  he  is  expected  to 
marry  for  money.  An  interesting  line  of 
circumstances  has  brought  Anita,  the 
fiancee,  in  place  of  the  chorus  girl,  and 
every  word  uttered  by  her  entertainer  is 
enlightening  her  as  to  the  superiority  of 
his  character  to  that  of  the  man  she  has 
prorrised  to  marry.  In  carrying  out  her 
role,  she  gives  him  a  swift  kiss  and  for- 
ever settles  his  case.  Later  on  Cuthbert 
seeks  out  Pinky  on  the  stage  with  some 
amusingly  disastrous  experiences.  He 
gets  on  the  right  track  through  an  anony- 
mous invitation  to  a  hotel  hop  where  Anita 
is  stopping.  From  this  moment  to  a 
happy  termination  his  adventures  are 
swift  and  almost  overwhelming,  verging 
every  moment  on  screaming  farce. 
Program  and  Advertising  Phrases:  How 
a  "Gloom  Buster"  Made  Life  Worth 
Living  and  Lively  for  Likable  Country 
Boy  City   Bound. 

Charles    Ray    Has    Again    Been    Ideally 
Fitted  with   Comedy   Role. 

Screen     Comedy     of     Speed     and     Action 
Guarantees    Best    Entertainment. 

Laughs    Follow     Laughs    Through    Five 
Reels  of  Good  Fun  and  Bri-ghtness. 

Paramount     Presents     Charles     Ray     in 
Another    Thomas    H.    Ince    Comedy. 

Advertising  Angles:  Advertise  Ray  as 
a  man  afraid  of  the  girls,  and  ask  if  any 
one  thought  it  possible  that  he  would  ever 
be  seen  in  such  a  part.  Take  this  angle 
in  your  advertising  with  such  lines  as, 
"You  ought  to  see  Charlie  Ray  enter- 
taining a  society  girl  in  the  belief  that 
she  is  an  actress."  "Ray  was  afraid  of 
the  girls,  but  they  gave  him  two  cock- 
tails and  set  him  to  entertain  a  chorus 
girl.  Some  entertainment.  Don't  miss  it." 
"Those  quiet  cusses  are  the  limit  when 
they  get  going.  See  Charles  Ray  break 
loose."  For  a  window  display  show  a 
couple  of  filled  cocktail  glasses  with  a 
card  reading.  "It  took  just  two  cocktails 
to  turn  a  girl  dodger  into  a  girl  getter. 
See  the  change  in  Charles  Ray  at  (house 
and  date)." 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released   February   9. 


"THE  LOVE  HUNGER" 

W.      W.      Hodkinson      Presents      Lillian 

Walker    in    Picturization    of    "Fran." 

Reviewed  by  William  J.  Reilly. 

THE  character  of  Fran,  portrayed 
by  Lillian  Walker  in  the  W.  W. 
Hodkinson  production,  "The  Love 
Hunger,"  will  find  its  admirers  among 
those  who  like  people  to  be  a  bit  dif- 
ferent from  the  average  run.  A  girl 
brought  up  under  the  canvas  tops  of  a 
circus  is  bound  to  create  an  original 
philosophy  for  herself,  especially  when 
she  has  the  strong  background  of 
heredity  which  Fran  had.    When  Lillian 


1392 

Walker,  in  the  part  of  the  circus  girl, 
precipitates  herself  into  the  household 
of  a  hypocritical  minister,  her  phil- 
osophy produces  a  reaction  from  which 
issues  the  heart  of  the  whole  story.  She 
is  the  one  bit  of  freshness  in  a  dried-up, 
puritanical  community,  a  strange  place 
in  which  to  seek  the  happiness  she  hun- 
gers for.  A  ferris  wheel  and  its  stalled 
engine  finally  help  her  in  finding  the 
relation  between  herself  and  happiness. 
The  scenes  of  country  life  presented  by 
William  P.  S.  Earle,  director,  are  true 
to  type,  and  the  act  in  the  lions'  cage 
is  hair  raising.  Allene  Hale,  seen  as 
Grace  Noir  in  an  original  vampire  type, 
does  a  fine  piece  of  acting.  'The  Love 
Hunger"  is  an  adaptation  of  J.  Brecken- 
ridge   Ellis'  "Fran." 

Cast. 

Fran Lillian    Walker 

Abbott   Ashton L.    C.    Shumway 

Hamilton    Gregory Herbert    Prior 

Grace  Noir Allene  Hale 

Mrs.    Gregory Lydia    Knott 

Bob    Clinton Andrew    Arbuckle 

Simon Stanley    Orr 

Story  by  J.  Breckenridge  Ellis. 
Scenario  by  W.  P.  S.  Earle  and  Arthur 
Edwin  Krows. 
Directed  by  William  P.  S.  Earle. 
The  Story. 
Fran,  at  the  age  of  twenty,  has  seen 
nothing  permanent  in  the  way  of  life  and 
happiness,  having  been  brought  up  in  the 
atmosphere  of  a  circus.  She  goes  to  the 
home  of  Hamilton  Gregory,  a  hypocritical 
minister  of  a  small  town  church.  He  is 
really  her  father,  although  Fran  does  not 
immediately  make  him  aware  of  the  fact. 
Grace  Noir,  Gregory's  secretary,  has  sup- 
planted the  minister's  wife  in  his  affec- 
tions, and  Fran  decides  to  help  Mrs.  Greg- 
ory. Her  efforts  to  oust  Grace  from  the 
household  and  vice  versa  make  up  an  ele- 
ment of  the  plot.  An  attempt  by  Grace 
to  uncover  Fran's  past  results  in  the 
straightening  out  of  the  tangle  and  the 
heroine  becomes  engaged  to  young  Abbott 
Ashtin,  the  superintendent  of  the  town 
school. 

Program  and  Advertising  Phrases:  Lillian 

Walker    Starred    In    Film    Depicting   a 

Girl's   Search   for   Happiness. 

Thrilling   Scene   with   Girl    in   a   Den   of 

Lions    Makes    for    Sensational    Details. 

Hypocrisy     Exposed     and     Punished     by 

Clever    Girl's    Persistency. 
Picturization     of     Popular     Story     Gives 
Lillian   Walker  Fine  Opportunities   to 
Demonstrate    Her    Screen    Art. 
Advertising    Anglos:       Whoop    up     Miss 
Walker.      Work    on    the    lines    of    "return 
to  the  screen  of  the  famous  film  favorite," 
and    suggest   that    her   infrequent    appear- 
ances  are   due   to   her   waiting   for  really 
great    stories.      Then    go    on    to    give    the 
vital   facts   of   the   story   to   back   up    this 
statement.     For  a  side  issue  work  on   the 
reformer  who   is  a  wolf  in   sheep's  cloth- 
ing,   and    picture    dimpled    Lillian    Walker 
in  a  den  of  lions.     You  can  get  a  lot  out 
of  this  last  angle  if  you   work  it  right. 

Advertising  Aids:  Two  designs  each  one 
and  three  sheets.     One  six-sheet.     Thumb- 
nail   and    one    to    three-column     cuts    in 
electro   or   mats.      Press   book. 
Released   February   24. 

"THE  BETTER  'OLE." 

World  Film  Corporation  First  to  Screen 

the   Popular  Cartoons  of  Capt. 

Bruce   Bairnsfather. 

Reviewed  by  Louis  Reeves  Harrison. 

WHETHER  the  highest  value  of 
"The  Better  'Ole"  as  visualized 
by  the  World  Film  Corporation 
is  its  impressive  fidelity  to  that  atmos- 
phere of  the  common  soldier  at  the 
front,  so  rarely  given  us,  or  the  quaint 
characterization  of  "Old  Bill,"  imper- 
sonated realistically  by  Charles  Rock, 
or  the  dry  and  delightful  humor  of  the 
subtitles,  the  story  suited  a  crowded 
house   at   the   Strand.     It   suited   in    its 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


Inventors  Will  Do  Well 

TO   AVAIL   THEMSELVES   OP   OUB 

EXPERIMENTAL 

DEPARTMENT 

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TO   DO    THINGS   WITH 

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GUARANTEED 

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MOVING  PICTURE  THEATRES 

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Per  M. 

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368  machine  and  supply  dealers 2.00 

Further  Particulars: 

A.  F. WILLIAMS,  166  W.  Adams St.,Chicago 


direct  simplicity,  which  caused  it  to  drag 
at  times,  the  intense  element  of  drama 
being  subordinated  to  that  of  very  hu- 
man and  humanizing  characterization. 
The  thread  of  suspense  is  too 'thin  to 
arouse  interest  in  the  outcome,  hence 
the  telling  of  the  story  develops  in 
waves  rather  than  in  steady  progress  up 
to  a  crisis,  but  the  homely  steadfastness 
of  "Old  Bill,"  his  rough  and  modest 
manhood,  typifying  the  unsung  com- 
mon soldier,  always  bent  on  the  supreme 
sacrifice  of  his  life  and  life  hopes  for 
the  common  good,  is  driven  home  so  ef- 
fectively that  his  simple  role  enlists 
deeper  sympathy  than  his  one  great  ad- 
venture. 

It  is  the  announced  intention  to  com- 
pare "Old  Bill"  and  his  two  boon  com- 
panions to  the  "Three  Musketeers"  of 
Dumas,  but  only  "Old  Bill"  acts  on  his 
own  initiative.  The  picture's  value  to 
exhibitors  is  large  in  that  it  is  a  pioneer 
in  giving  simultaneously  a  screen  and 
stage  product  of  vital  meaning,  in  the 
publicity  thus  afforded  it  and  in  those 
winning  qualities  which  sincerely  at- 
tempt to  enlist  and  hold  interest.  On 
these   it   should  win. 

Cast. 

Old    Bill Charles    Rock 

Bert Arthur  Cleve 

Alf Hugh   E.    Wright 

Maggie,  Old  Bill's  wife Mary  Dibley 

Jim  the  soldier  poet Hayford  Hobbs 

Lil,  his  sweetheart Lilian  Hall  Davis 

The   Spy Alfred   Phillips 

Victoire Michelin    Potous 

Suzette Marguerite    Blanche 

The    Inspired    Singer J.   M.    Wright 

The   Juggler Sid   Jay 

The   Grouser Hansell    Fane 

The   French  Colonel M.   Crommelynck 

The  British  Colonel F.  Adair 

The  French  Peasant Fernand  Leane 

The  Great  Adventurer R.  Scott 

Story    by    Capt.    Bruce    Bairnsfather    and 

Capt.   Arthur  Eliot. 

Directed   by   George   Pearson. 

The  Story. 

Old    Bill,    a    simple     and     rude     English 
private,    has   two    companions,    "Bert"    and 
"Alf,"  who  share  his  amusing  discomforts 
and  attempts  to  get  some  joy  out  of  trench 
routine.       They    also    have    an    occasional 
amorous  adventure,  in  which  the  "Aramis" 
of    the    trio    shows    that    a    soldier's    heart 
is    always    open    to    feminine     conviction. 
Their     strong     point,     however,     is     their 
adaptability  to  whatever  comes  their  way, 
hardship,  discomfort,  deadly  peril,  it  mat- 
ters  little,  meanwhile  making  the  best  of 
their    lot    with    a    philosophy    more    than 
amusing.     Around  "Old  Bill"  cluster  home 
associations,    anxious    hearts    waiting    and 
hoping,     including     "Maggie,"     Old     Bill's 
wife.     Through  a  combination  of  luck  and 
native    shrewdness    Old    Bill    g^ets    posses- 
sion of  a  German  plot  to  blow  up  a  bridge 
after    a     large     number    of     French     have 
crossed  it.     There  is  evolved   in  his  slow- 
working  mentality  an  idea  of  causing  the 
explosion    to    be    premature,    and    this    he 
effects  single  handed.     Out  of  great  perils 
he  emerges  wounded,   only  to   be  foolishly 
suspected  and  as  inanely  tried  for  treason. 
He  is  saved  and  given  home  leave,  with  a 
happy   reunion  for  all  his  friends. 
Program     and     Advertising    Phrases;     One 
of     the     Greatest     of     Present-Season 
Stage  Dramas   Brought   to   Screen   Co- 
incident  with   the   Play. 
"The   Three    Musketeers"    of   the    "Front 
Line  Trenches,"  "Old  Bill,"   "Bert"  and 
"Alf,"    Soldier   Pals  who  Create   Their 
Own  Joy   of  Living. 
Bairnfather's    Cartoons    First    a    Stage- 
Play    Now    Given    to    the    Screen    in 
Vivid   Environment. 
Advertising  Angles:     Make   a   big  lobby 
display  of  the  Bairnsfather  cartoons  well 
in  advance  of  showing.     Hook  up  with  the 
book    stores    on    the    book    and    cartoons. 
Play  up   the   fact  that  the  drama  is   right 
now  a  success,  being  played  in  New  York 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1393 


and  by  seven  touring  companies,  as  well 
as  in  England.  And  use  plenty  of  paper. 
This    calls   for   a   big   lithographic   display. 

Advertising  Aid* I  Two  one-sheets,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Two  22x28,  eight  11x14,  eight  8x10  repro- 
ductions of  Captain  Bairnsfather's  car- 
toons. Half-sheet  cards.  Heralds.  Slides, 
cuts,  mats  and  music  cues. 

Released    by    World    Film. 

"THE    INDESTRUCTIBLE    WIFE." 

Select    Features    Alice    Brady    in    Drama 

of    the    Strenuous    Wife    Whose 

Athletic    Pace    Outdistanced 

Her    Husband. 

Reviewed   by   William   J.   Reilly. 

THE  taming  of  the  shrew,  this  time 
of  the  athletic  and  not  the  tongue- 
lashing  variety,  is  well  staged  in 
the  Select  picture  "The  Indestrucible 
Wife,"  with  Alice  Brady  in  the  title 
role.  .The  type  of  woman  represented 
by  the  star  is  more  or  less  familiar, 
but  there  is  nothing  mediocre  about 
the  strenuous  pace  set  by  the  wife  of 
super-athletic  prowess.  She  is  a  re- 
markably healthy  and  vigorous  woman, 
while  her  husband  is  lacking  in  the 
athletic  ability  to  keep  up  the  pace. 
This  fact  is  the  nucleus  of  the  plot.  We 
should  have  been  given  more  incidents 
proving  the  reputation  of  the  wife,  mak- 
ing the  picture  travel  at  a  swifter  and 
more  appropriate  pace  in  its  earlier 
stages.  The  large  cast  gets  together, 
however,  and  puts  events  over  in  fit- 
tingly strenuous  manner  under  the  di- 
rection of  Charles  Maigne.  The  luxuri- 
ous and  tasteful  settings  of  the  picture 
win  especial  commendation. 
Cast. 

Charlotte    Ordway Alice    Brady 

Jim  Ordway Saxon  Kling 

Mother Sue    Balfour 

Father George    Backus 

Brandy Roy  Adams 

Peter  Brooks W.  A.  Williams 

"Toots"   Brooks Anne   Cornwall 

Schuyler  Home Percy  Marmont 

Julia Leonore  Hughes 

Butler Thomas    Donnelly 

Directed  by  Charles  Maigne. 
The  Story. 
Charlotte  Ordway  is  a  young  wife  just 
returning  home  from  her  honeymoon  on 
which  she  kept  at  least  three  cities  ahead 
of  her  husband,  who  in  no  way  matches 
her  fast  moving  powers.  A  typical  day 
for  her  after  her  return  is  a  twenty-mile 
hike  in  the  morning,  a  ride  before  lunch, 
golf  and  swimming  in  the  afternoon,  and 
dancing  all  evening.  Her  husband  con- 
spires with  his  friends  to  tame  her,  each 
taking  a  turn  at  wearing  her  out  each 
day.  This  method  is  fruitless,  but  Bran- 
don, a  physical  culture  instructor,  and 
friend  of  Charlotte's  husband,  unknowing- 
ly finds  a  way  to  solve  the  dilemma  by 
trying  to  win  Charlotte's  affections  with 
strong  arm  methods.  Mr.  Husband,  dis- 
covering this,  takes  Charlotte  to  an  island 
cabin  and  tries  the  "Taming  of  the  Shrew" 
tactics  on  her.  His  roughness  wins  her 
affection    anew. 

Feature     Alice     Brady     as     the     strenuous 
young  wife  who  could  not  be  tired  out. 
Program  and  Advertising  Phrases:  Strenu- 
ous  Activity    of    Wife   Leads    to    Fast 
Moving      Romance,      Featuring     Alice 
Brady. 
If    Shakespeare    Could    See    This    Inde- 
structible    Wife,     He     Would     Revise 
"The   Taming   of   the   Shrew." 


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AUTHORS 

Recognized  photoplay  and  fiction  writer* 
may  place  their  synopses  with  our  Manu- 
script Sales  Department  for  submission  by 
personal  representation  to  the  producers  of 
Southern  California.    Commission  basis. 

Unrecognized  writers  may  obtain  com- 
petent constructive  advice  and  help 
through  the  Palmer  Plan  and  Advisory 
Bureau.  Write  for  our  free  explanatory 
booklet. 

Palmer   Photoplay   Corporation 

S9S  I.  W.  Hellman  Bldg.  LOS  ANGELES,  CAL. 


AMERICAN 

Jfotoplaper 

(Trad*  Hark  Registers*  > 
The  Musical  Marvel  Write  for  Catalog** 

AMERICAN  PHOTO  PLAYER  CO. 
•I  West  45th  Street  New  York  City 


For  the  fullest  and  latest  news  of  the  mov- 
ing picture  industry  in  Great  Britain  and 
Europe — for  authoritative  articles  by  lead- 
ing British  technical  men — for  brilliant  and 
strictly  impartial  criticisms  of  all  films, 
read 

THE  BIOSCOPE 

The  Leading  British  Trade  Journal  with  an 
International    Circulation 

85  Shaftesbury  Avenue,  London,  W. 
Specimen  on   Application 


Watch  for 
coming  announcement 


of 


SESSUE    HAYAKAWA 
PRODUCTIONS 

Haworth  Pictures  Corporation 

H.   W.   Hellman   Bldg.,   Los  Angeles,  Cal. 


WORTH   WAITING   FOR 

UNIVERSALrlSCAMERAS 

Uncle  Sam  wants  Universal!  now,  so 
you  must  wait;  but  remember,  they  are 
worth  waiting  for.  Get  acquainted  now. 
Catalog  on  request. 

BURKE  &  JAMES,  Inc. 

240    E.    Ontario  St.,    CHICAGO 
225    Fifth   Ave.,    NEW   YORK 


EXHIBITORS 

It  you  want  a  real  picture  organist  or  pianist, 
write  us.  Endorsed  by  bluest  exhibitors  East  and 
West 

PROFESSIONAL     SCHOOL 
of   PICTURE   PLAYING 


Strand    Theatre 


Los  Anoele* 


What  Would  You  Do  If  Your  Wife  Kept 
Three    Cities    Ahead    of    You    on    Your 
Honeymoon? 
Indestructible  Character  of  Wife  Brings 
on     Relay     of     Aspirants     Seeking     to 
Keep   up    With   Her. 
She    Kept    Them    All    on    the    Run,    Not 
Omitting       Her       Friends,       Husband, 
Chauffeur,     Gardener,     Cook,     and    the 
Little  Vampire. 
Advertising     Angles:       Take     your     cue 
from  the  press  book  and  play  to  curiosity 
as  to  what  an  indestructible  wife  is.     Ring 
all     the    changes    without    revealing    the 
story,     suppressing     the     program     story. 
Start  early  enough  with  your  teaser  cam- 
paign   to    make    the    title    a    town    catch- 
phrase  for  several  days  before  the  show- 
ing.      Feature     the     Hattons,     who     have 
written  a  number  of  real  stage   successes. 
Advertising    Aids:    Two    one-sheets,    two 
three-sheets,    one    six-sheet,    one    24-sheet. 
Window     cards,     14x21.       Heralds.       Lobby 
display    photographs,     8x10,     11x14,    22x28. 
Slides.      Cuts,    two    one-column,    two    two- 
column,    one    three-column,    one    one-half- 
column    cut    of   star   and    one   one-column 
and   one  two-column   cuts  of  star. 
Released   in  January. 


Fox  Film  Corporation. 

HIS  MUSICAL  SNEEZE  (Sunshine 
Comedy),  February  23. — A  breezy  and 
laughable  knockabout  comic  in  two  reels 
directed  by  Jack  White.  The  cast  in- 
cludes Lloyd  (Ham)  Hamilton,  Virginia 
Popple  and  others.  This  pictures  many 
hilarious  events  occurring  at  and  near  a 
mountain  inn.  The  first  reel  contains  a 
unique  rabbit  hunt  and  the  second  a  fox 
hunt.  Both  are  joyous  affairs,  and  the 
number  is  very  successful. 

Pathe  Exchange,  Inc. 

I'M  ON  MY  WAY  (Rolin-Pathe),  March 
9. — A  comic  number  featuring  Harold 
Lloyd,  Harry  Pollard  and  Bebe  Daniels. 
Harold  plays  a  bridegroom  in  this  who 
stops  in  to  visit  a  neighbor  just  before 
the  wedding.  His  adventures  with  the 
neighbor's  family  are  laughable.  Dough 
throwing  is  a  feature,  and  some  of  the 
knockabout   situations  are  very  funny. 

THE  BAITED  TRAP  (Pathe),  March  9. 
— Episode  No.  10  of  "The  Lightning 
Raider."  This  makes  an  interesting 
change  from  the  previous  exciting  epi- 
sodes. It  pictures  Wu  Fang's  efforts  to 
steal  Lottie,  the  wife  of  "Bull"  Larsen. 
Lightning  is  also  drawn  into  the  affair. 
"Bull"  is  killed  by  Wu  Fang's  deadly 
germs,  as  a  result  of  his  effort  to  regain 
Lottie.  There  is  an  interesting  scene  at 
the  close,  where  the  two  women  trick 
Wu  Fang  into  a  confession  of  the  crime. 

Universal  Film  Company. 

A  RAG-TIME  ROMANCE  (L-Ko),  March 
5. — A  two-reel  comic,  the  heroine  of  which 
is  a  beautiful  countess  who  comes  to  this 
country  to  study  rag-time  music.  She  cre- 
ates havoc  among  the  masculine  hearts 
at  a  certain  hotel,  and  her  jealous  hus- 
band finds  his  hands  full  fighting  off  her 
various  admirers.  A  crippled  Ford  car 
and  a  bathing  pool  are  features,  and  the 
number  winds  up  with  an  amusing  auto 
chase.  The  subject  is  of  about  average 
strength,  and  should  please   quite  well. 


Band  Books  on  Patents,  Trade  Marks,  etc.,  sent 
free.  Our  70  years  of  experience,  efficient  service, 
and  fair  dealing  assure  fullest  value  and  protec- 
tion to  the  Inventor.  Patents  procured  through 
us  receive  free  notice  In  Scientific  American. 

MUNN  &  CO.,  609  Woolworth  Bldg..  N.  T. 
Washington  Office,  625  F  St,  Washington,  D.  C. 


1394 

^IIIIIIIIIIIIIIIIIIIUIIIIIIlllllllllllllllllllllllllllllllllllllllll! 


| 

In 


THE    MOVING    PICTURE    WORLD 

lllllllllllllllllllniillllllllllllllllllllllllllilllira 


March  8,  1919 


ll!!lll!!!lll!ll!l!!lll!!ll!ll 


List  of  Current  Film  Release  Dates 


Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


General  Film  Company,  Inc. 


SCRANTONIA   FILM   COMPANY. 

(Featuring  Charlie  Fang.) 
Parson  Pepp   (One   Reel — Comedy). 
Pang's  Fate  and  Fortune  (One  Reel — Comedy)' 

OFFICIAL.  WAR  PICTURES. 

(Committee  on  Public  Information.) 
Our  Bridge  ot  Ships  (Two  Reels). 

AMERICAN  RED   CROSS. 

(One-Reel  Patriotic  Films.) 

First  Aid  on  the  Piave  (One  Part — Patriotic). 

Rebuilding  Broken  Lives  (One  Part— Patri- 
otic). 

The  Kiddles  of  No  Man's  Land  (One  Part— Pa- 
triotic). 

Victorious  Serbia  (One  Part— Patriotic). 

A  Helping  Hand  In  Sicily  (One  Part— Patriotic) . 

Homeward  Bound. 

New  Faces  for  Old. 

Russia  a  World  Problem. 

COSMOFOTOFILM. 

I  Believe  (Six  Parts — Drama). 

AMERICAN  FEATURE  FILM  CORP. 

K'earts  of  Love   (Six  Parte — Drama). 

MAXWELL   PRODUCTIONS. 

The  Married  Virgin   (Six  Parts — Drama). 


Exhibitors-Mutual 


STRAND. 

(One-Reel   Comedies.) 

Feb.     2 — How  to  Be  Happy  Though  Married. 

Feb.     9 — Merely  Marrying  Mary. 

Feb.  16 — Almost  a  Hero. 

Feb.  23 — Their  Baby. 

Mar.    2 — The  Wigwag  System. 

FEATURES. 

Jan.— Hoop-La    (Billy  Rhodes). 

Jan. — The  Eleventh  Commandment   (Ralph  Ince 

Production. 
Feb. — Long  Lane's  Turning. 
Feb. — A    Trick   of   Fate    (Bessie   Barriscale). 
Feb. — Shadows. 

Feb. — What  Every  Woman  Wants. 
Feb. — The  Prodigal   Liar   (William  Desmond). 
Feb. — Martin  Johnson's  "Cannibals  of  the  South 

Seas"   (Final  Installment). 
Mar. — A  Heart  in  Pawn   (Sessue  Hayakawa). 
Mar. — The  Lamb  and  the  Lion    (Billie  Rhodes). 

OUTDOOR  SUBJECTS. 

Jan.  1!)— Bulls  and  Bears. 

Jan.  26 — Western    Stuff. 

Feb.     2 — Doing    the    Dells. 

Feb.     9 — A   Bit  of  God's   Country. 

Feb.  16 — Out  Wyoming  Way. 


Pathe  Exchange,  Inc.        I 


RELEASES  FOR  WEEK  OF  FEB.  2. 

The  Lightning  Raider  (Episode  No.  5,  "The  Brass 
Key" — Two  Parts — Drama — Astra). 

The  Terror  of  the  Range  (Episode  No.  1,  "Prowl- 
ers of  the  Night" — Two  Parts — Drama — 
Diando). 

Hustling  for  Health  (Stan  Laurel — Comedy — 
Rolin). 

Pathe  Review  No.  2   (Educational). 

Official  War  Review  No.  33   (Topical). 

Pathe  News  No.  12  (Topical). 

Pathe  News  No.  13  (Topical). 

RELEASES  FOR  WEEK   OF  FEB.  9. 

Todd  of  the  Times  (Frank  Keenan). 
The  Lightning  Raider  (Episode  No.  6,  "The  Mys- 
tic Box" — Two  Parts — Drama — Astra). 


The  Terror  of  the  Range  (Episode  No.  8,  "The 
Hidden  Chart" — Two  Parts — Drama — Di- 
ando). 

Ask  Father  (Rolin  Comedy — Harold  T.ioyd — One 
Reel). 

The  Story  of  the  Orange  (One  Reel  Educational — 
Leggett  Gruen). 

Pathe  News  No.  14  (One  Reel— Topical). 

Pathe  News  No.  15  (One  Reel — Topical). 

RELEASES   FOR  WEEK   OF  FEB.   16. 
The  Lightning  Raider   (Episode  No.  7,   "Meshes 

of   Evil" — Two   Parts — Drama — Astra). 
The  Terror  of  the  Range   (Episode  No.  3,  "The 

Chasm      of      Fear" — Two      Parts — Drama — 

Diando). 
Toto's  Troubles    (Toto-Comedy — Rolin). 
Pathe  Review  No.  3   (Educational). 
Pathe  News  No.  16  (Topical). 
Pathe  News  No.  17  (Topical). 

RELEASES   FOR  WEEK   OF  FEB.  23. 

The    Old    Maid's    Baby     (Marie    Osborne — Five 

Parts — Comedy — Diando) . 
The    Lightning    Raider     (Episode    No.    8,    "The 

Cave  of  Bread" — Two  Parts — Drama — Astra). 
The  Terror  of  the  Range   (Episode  No.  4,  "The 

Midnight        Raid" — Two        Parts — drama — 

Diando). 
On    the    Fire     (Rolin    Comedy — Harold    Lloyd — 

One  Reel). 
Pathe   News   No.    18    (Topical — One  Reel). 
Pathe  News  No.  19  (Topical — One  Reel). 

RELEASES    FOR   WEEK    OF    MAR.   2. 

Common    Clay     (Fa'nnie    Ward — Seven    Parts — 

Drama — Astra ) . 
The  Lightning   Raider    (Episode  No.  9,   "Falsely 

Accused ' ' — Two  Parts — D rama — Astra ) . 
The    Terror   of   the    Range    (Episode   No.   5,    "A 

Threat  from  the  Past" — Three  Parts — Drama 

— Diando). 
Hoot    Man    (Star    Laurel — One    Reel — Comedy — 

Rolin). 
Pathe  News  No.  20  (Topical). 
Pathe  News  No.  21   (Topical). 

RELEASES  FOR  THE  WEEK  OF  MAR.  9. 

Carolyn  of  the  Corners  (Bessie  Love). 

The    Lightning    Raider    (Episode    No.    10,    "The 

Baited  Trap" — Two  Parts — Drama — Astra). 
The     Terror     of     the     Range     (Episode     No.     6, 

"Tangled     Tales"  —  Two     Parts  —  Drama  — 

Diando). 
I'm   on   My   Way    (Rolin   Comedy — Harold   Lloyd 

— One  Reel).     ' 
Pathe  News  No.  22   (Topical). 
Pathe  News  No.  23  (Topical). 

RELEASES   FOR  WEEK   OF  MAR.  16. 

The  Lightning  Raider  (Episode  No.  11,  "The 
Bars  of  Death" — Two  Parts — Drama — As- 
tra). 

The  Terror  of  the  Range  (Episode  No.  7,  "Run 
to    Earth" — Two   Parts — Drama — Diando). 

Look  Out  Below  (Rolin  Comedy — One  Reel — 
Harold  Lloyd). 

Pathe    News    No.    24    (Topical). 

Pathe    News   No.    25    (Topical). 

AMERICAN   FILM   COMPANY. 
(Released   by   Pathe.) 

Wives  and  Other  Wives   (Mary  Miles  Mlnter). 

Fair  Enough   (Marguerite  Fisher). 

When  a  Man  Rides  Alone   (William  Russell) 

Feb.  2 — The  Amazing  Impostor  (Mary  Miles 
Minter). 

Feb.  16 — Molly      of      the      Follies      (Margarita  _ 
Fisher). 

Mar.  2— Where  the  West  Begins  (William  Rus- 
sell). 

W.    W.    HODKINSON. 
(Released  Through  Pathe.) 

Jan.  27— Fighting  Through  (E.  K.  Lincoln— 81x 
Parts — Drama — Cabanna). 

Feb.  10 — Come  Again,  Smith  (J.  Warren  Kerri- 
gan— Comedy). 

Feb.  24 — The  Love  Hunger  (Lillian  Walker). 

Mar.  10 — The  Forfeit   (House  Peters). 

Mar.  24 — The  End  of  the  Game  (J.  W.  Kerri- 
gan). 

Made  In   America. 

Ashley  Miller  Productions — One  Reel — Patriotic. 
Feb.  16 — No.  1,  "Made  in  America." 


Feb.  24— No.  2, 

Mar.  2— No.  3, 

Mar.  10— No.  4, 

Mar.  17 — No.  5, 

Mar.  24 — No.  6, 

Mar.  31— No.  7, 

Apr.  7 — No.  8, 


"Nine  Million  Answer." 
"The  Rookie." 

"Victory  Army  in  the  Making." 
"Building   the   Soldier." 
"The  Hated  K.  P." 
"Overseas  to  Victory." 
"Forward — Always  Forward." 


Fox  Film  Corporation 


BIG    TIME    PICTURES. 

Why  I  Would  Not  Marry. 

Queen  of  the  Sea  (Annete  Kellerman). 

The  Land  of  the  Free. 

The   Prussian   Cur. 

STANDARD    PICTURES. 

Feb.     9 — Every  Mother's  Son. 

Feb.  23 — The   Man    Hunter    (William   Farnum— 

Six  Parts). 
Mar.     9 — When  Men  Desire   (Theda  Bara). 
Mar.  23— Thou  Shalt  Not  (Evelyn  Nesbit). 
April     6 — Wolves   of    the    Night    (William    Far- 
num). 
April  20— The  Siren's  Song  (Theda  Bara). 

EXCEL  PICTURES. 

Feb.     9 — The  Love  Auction   (Virginia  Pearson — 

Five  Parts). 
Feb.  23 — Smiles   (Jane  and  Katherine  Lee). 
Mar.     9 — Gambling        in        Souls        (Madelalne 

Travers). 
Mar.    23 — The   Unkissed   Bride    (Jfeggy   Hyland). 
April     6 — Married  in  Haste    (Albert  Ray). 

VICTORY   PICTURES. 

Feb.     2 — Luck  and  Pluck   (George  Walsh). 

Feb.  16 — Hell  Roarin'  Reform  (Tom  Mix). 

Mar.  2 — The  Forbidden  Room  (Oladys  Brock- 
well — Five  Parts). 

Mar.  16 — Never  Say  Quit   (George  Walsh). 

Mar.  30 — Fighting  for  Gold  (Tom  Mix— Five 
Parts). 

April  13 — Pitfalls  of  New  York  (Gladys  Brock- 
well). 

April  27— Help!  Help!  Police!   (George  Walsh). 

SUNSHINE  &  FOX-LEHRMAN  COMEDIES 

Jan.  26 — Oh,  What  a  Knight  (Two  Parts). 
Feb.     9 — A     Roman     Cowboy     (Tom     Mix— Two 

Parts). 
Feb.  23 — His   Musical   Sneeze. 
Mar.  29— Six     Cylinder    Love     (Tom    Mix — Two 

Parts). 
Mar.  23 — Money   Talks. 
April     6 — Tom   and   Jerry   Mix    (Tom   Mix — Two 

Parts). 
April  20 — The   House   of   Terrible   Scandal    (Two 

Parts) . 
May    4— A  Lady  Bell-Hop's  Secret  (Two  Parts). 

MUTT  &  JEFF  ANIMATED  CARTOONS. 

Feb.     2 — Landing   an  Heiress. 

Feb.     9 — The  Bearded  Lady. 

Feb.  16 — 5.000  Miles  on  a  Gallon  of  Qas. 

Feb.  25— The   Pousse  Cafe. 

Mar.     2 — Fireman  Save  My  Child. 

Mar.     9 — Wild  Waves  and  Angry  Women. 

Mar.  16 — William  Hohenzollern,  Sausage  Maker. 

THE   GREAT   NINE. 

Jan.  12 — The  Regeneration  (All-Star). 

Jan.  19 — The  Broken  Law   (William  Farnum). 

Jan.  26 — Under  Two  Flags   (Theda  Bara). 

Feb.     2— Infidelity   (Ail-Star). 

Feb.     9 — The      Soul      of      Broadway      (Valesk* 

Suratt). 
Feb.  16 — The  Darling  of  Paris (  Theda  Bara). 
Feb.  23 — Hoodman   Blind   (William  Farnum). 

PRODUCTIONS    EXTRAORDINARY. 

Salome  (Theda  Bara — Eight  Parts). 
Cleopatra  (Theda  Bara — Eight  Parts). 
Les  Miserables   (William  Farnum). 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1395 


ooooooooooooooooooooooooo 
CLASSI Fl ED 


PER     WORD     FOR     SITUATIONS 
WANTED    AND    HELP    WANTED 
MINIMUM,    $0.50 


ooooooooooooooooooooooooo 


ooooooooooooooooooooooooo' 
ADVERTISEMENTS 


5c 


PER  WORD  FOR  ALL 
COMMERCIAL  ADS. 
MINIMUM,    $1.00 


0000OOO0D000000 0  0 0000000 


SITUATIONS  WANTED. 

MUSICAL  DIRECTOR  at  liberty.  Highly 
recommended  for  first  class  picture  theatre  work. 
Exceptional  library.  Address  Symphony,  c/o 
M.  P.  World,   N.   Y.   City. 

CAMERAMAN — Just  out  of  Government  ser- 
vice. Four  years'  experience,  no  booze  fighter, 
thoroughly  reliable,  not  afraid  of  hard  work, 
will  go  anywhere.  Address  Cameraman  O,  care 
M.  P.  World,  N.   Y.   City. 

FILM  DEPARTMENT  SUPERVISOR,  good 
buyer,  desires  connection  here  or  travel.  Has 
supervised  film  department  in  South  America 
for  American  firm.  Speaks  Spanish,  highest 
references.  Edward  Green,  1043  Tinton  Ave., 
N.  Y.   City. 

CAMERAMAN— Fourteen  years'  practical  ex- 
perience, wishes  to  connect  with  producer  who 
is  desirous  of  obtaining  the  services  of  a  thor- 
oughly reliable  man  with  exceptional  ability. 
Address  Camera,  care  M.  P.  World,  N.  Y.  City. 

EXPERT  PHOTOGRAPHER  on  stills,  also 
second  cameraman  on  motion  picture  camera, 
wants  position.  S.  F.,  care  M.  P.  World,  N.  Y. 
City. 

FIRST  CLASS  musical  director  who  has  had 
entire  charge  of  some  of  the  greatest  produc- 
tions in  the  last  five  years  desires  position  in 
a  first-class  house.  Accustomed  to  large,  or- 
chestra. Best  recommendations.  L.  B.,  care 
M.   P.   World,   N.   Y.   City. 

HELP   WANTED. 

WANTED  CAMERAMAN  experienced  in  pho- 
tographing educational  and  industrial  motion 
pictures.  State  experience,  references  and 
salary  expected.  Pathescope  of  Canada,  Limited, 
150  King  St,  West,  Toronto,  Canada. 


ASSISTANT     CAMERAMAN     wanted. 
Acme  Film  Co.,  New  Bern,  N.  C. 


Apply 


BUSINESS  OPPORTUNITIES. 

CLOSING  OUT  entire  film  making  plant  of 
the  late  Eberhard  Schneider,  consisting  of 
printers,  perforators,  developing  tanks,  drums 
and  racks,  also  drying  drums,  at  greatly  re- 
duced prices.  Address  Wm.  Salke,  care 
Schneider   Estate,   219  Second   Ave.,   N.    Y.    City. 

FOR  SALE — Optical  and  lens  grinding  plant 
of  late  Eberhard  Schneider.  Same  is  in  A-l 
condition.  Will  close  out  reasonably.  Address 
Wm.  Salke,  care  Schneider  Estate,  219  Second 
Ave.,  N.  Y.  City. 

FOR  SALE — Film  chemical  laboratory  of  late 
Eberhard  Schneider.  Rare  chemicals  of  every 
description  for  film  making  and  doctoring  ;  also 
genuine  Aniline  dyes.  Address  Wm.  Salke,  care 
Schneider  Estate,  219  Second  Ave.,  N.  Y.  City. 

THEATRES   WANTED. 

WANTED  FOR  CASH  theatre  Middle  States. 
Must  be  paying  proposition,  and  bear  investi- 
gation. If  you  have  a  lemon,  don't  write ; 
nothing  but  first-class  proposition  considered. 
State  all  first  letter.  H.  L.  B.,  care  M.  P. 
World,  N.  Y.  City. 

CAMERAS,  ETC.,  FOR  SALE. 

FOR  SALE — A  Moy  camera  fitted  with  spiral 
focusing  jacket,  reverse  drive,  film  punch,  one 
turn,  one  picture  handle,  view  finder,  four 
dark  boxes,  one  2-inch  Zeiss  lens,  one  3-inch 
Zeiss  lens,  and  English  made  leather  carrying 
case  for  outfit;  also  one  Motion  Picture  Ap- 
paratus Company  precision  tripod  with  leather 
cover.  Complete  outfit  practically  unused.  State 
best  cash  offer  and  address  in  the  first  place. 
Camera,   Box   13,   Station   G,   N.   Y.    City. 

200  FT.  U.  S.  CUB  motion  picture  camera 
equipped  with  B.  &  L  tessar,  F.  :3.5  lens,  special 
price,  $85.  Send  today  for  new  Universal  camera 
booklet  "Three  Years'  Profit  in  One."  Central 
Camera  Co.,  124  S.  Wabash  Ave.,  Chicago,  111., 
M.  P.  Dept. — Specialists  new  and  guaranteed  used 
apparatus. 


SENSATIONAL  MONEY  SAVING  bargains  Is 
the  title  of  the  latest  photographic  book  Just  off 
the  press  ;  a  32-page  catalog  filled  from  cover  to 
cover  with  wonderful  offers  in  every  standard 
make  of  tested  and  guaranteed  motion  picture 
apparatus,  cameras,  lenses,  kodaks,  etc.  It's  the 
biggest  little  thing  in  the  current  photographic 
field.  Worth  its  weight  in  gold  to  you,  and  In 
fact  no  cameraman  in  the  country  can  afford  to 
be  without  a  copy.  Send  for  it  today  ;  yours  for 
the  asking.  David  Stern  Company  ;  in  business 
since  1885  ;  1027W  Madison  St.,  Chicago,  U.  S.  A. 

UNIVERSAL  motion  picture  camera  service. 
The  largest  line  in  the  country.  Shipments 
made  immediately  on  all  Universal  cameras. 
Also  new  400-ft.  Universal  model.  Write  for 
terms  and  prices.  We  are  distributors  for  the 
DeVry  projector,  C-3  model,  $180.00;  C-90 
model,  $200.00.  Immediate  delivery.  Special 
propositions  on  quantity  orders.  Write  for  our 
famous  Bargain  List.  Eastman  negative  film, 
$37.50  per  thousand  feet.  Everything  for  mak- 
ing motion  pictures.  Bass  Camera  Co.,  Chas. 
Bass,   Pres.,   109   N.   Dearborn   St.,   Chicago,   111. 

BELL  &  HOWELL  motion  picture  camera, 
complete,  with  50  M.M.  and  75  M.  M.  Carl 
Zeiss  tessar  Ser.  I.  C.  F.  :3.5  lenses,  two  400-ft. 
magazines,  tripod  and  carrying  case  for  the 
camera.  The  outfit  is  in  perfect  condition, 
ready  for  use.  Price,  $1,000.00.  Will  ship  C. 
O.  D.  subject  to  inspection  on  receipt  of  $100.00 
deposit.  Deposit  refunded  if  camera  is  not  en- 
tirely satisfactory.  Bass  Camera  Co.,  Chas. 
Bass,  Pres.,  109  N.  Dearborn  St.,  Chicago,  111. 

FILMS  FOR  SALE  OR  RENT. 

FOR  SALE — "Crimson  Stain  Mystery,"  32-reel 
serial,  featuring  Maurice  Costello,  including  1, 
3  and  6  sheet  posters.  Federal  Feature  Ex- 
change, 729  Seventh  Ave.,  N.  Y.  City. 

EQUIPMENT  FOR  SALE. 

BIG  REDUCTIONS  on  film  making  accessories 
— tripods,  tilts,  perforators,  printers,  view 
finders,  film  measurers,  etc.  Savings  of  25  to 
35  per  cent.  Wm.  Salke,  care  Schneider  Estate, 
219  Second  Ave.,  N.   Y.   City. 


Substantially   Bound 
in  Cloth 

PRICE 
$1.50  Each 

Transportation  Charges 
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BOUND 
VOLUMES 

OF  THE 

MOVING  PICTURE  WORLD 

(The    Encyclopedia    of    the    Moving    Picture    Industry) 

This  may  be  your  last  opportunity,  as  the 
supply  is  VERY  limited. 

These  volumes  date  back  to  January  1, 
1911. 

Four  volumes  embrace  a  year's  issue. 


CHALMERS  PUBLISHING  CO., 


516  FIFTH  AVENUE 
NEW    YORK 


1396 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


List  of  Current  Film  Release  Dates 


i!iiiiii:;i[iiiiiiiiiiii!iiiii!;i[iiiiiiiiiiiiiiiiiiiiiii[iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii,iiiiiiiaiiii!!iiiiiii 
Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


METRO  ALL-STAR  SERIES. 

Dec.  23 — A  Poor  Rich  Man  (Bushman  and  Bayne 
— Five  Parts — Drama). 

Dec.  30— Her  Inspiration  (May  Allison — Flye 
Parts — Drama) . 

Jan.  6 — The  Gold  Cure  (Viola  Dana — Five 
Parts). 

Jan.  13 — The  Spender  (Bert  Lytell — Flye  Parts). 

Jan.  20— The  Divorcee  (Ethel  Barrymore — Five 
Parts). 

Jan.  27 — In  for  Thirty  Days  (May  Allison — Five 
Parts). 

Feb.     3— Faith   (Bert  Lytell). 

Feb.  10 — As  the  Sun  Went  Down  (Edith  Storey). 

Feb.  17 — Johnny  on  the  Spot  (Hale  Hamilton). 

Feb.  24 — Peggy  Does  Her  Darndest  (May  Alli- 
son). 

SCREEN    CLASSICS,   INC.,    SPECIALS. 

To   Hell   With   the  Kaiser   (Laurence  Grant  and 

Olive  Tell — Seven  Parts — Drama). 
Pals  First   (Harold  Lockwood— Six  Parts — Dr.) 
The   Great  Victory,   Wilson   or  the  Kaiser,   The 

Fall  of  the  Hohenzollerns. 
Why    Germany    Must   Pay    (All    Star   Cast— SU 

Parts). 
The    Great     Romance     (Harold     Lockwood — Six 
Parts). 

NAZIMOVA    PRODUCTIONS. 

Revelation    (Seven   Parts — Drama). 
Toys  of  Fate  (Seven  Parts — Drama). 
Eye  for  Eye   (Seven  Parts — Drama). 
Out  of  the  Fog  (Seven  Parts). 


Triangle  Film  Corporation. 


Date*    and    Title*    of    Triangle     Release* 
Subject    to    Caaage   Without    Notie* 

TRIANGLE  PRODUCTIONS. 

Dec.  15 — Irish  Eyes  (Pauline  Starke — Five  Parts 
— Drama). 

Dec.  22 — Crown  Jewels  (Claire  Anderson — Five 
Parts — Drama). 

Dec.  29 — Wife  or  Country  (Gloria  Swanson — 
Five  Parts — Drama). 

Jan.  26 — Unto  the  End   CCrane  Wilbur). 

Feb.     2 — Restless  Souls  (Alma  Rubens). 

Feb.     9 — Secret  Marriage   (Mary  MacLaren). 

Feb.  16— Child  of  M'Sieu  (Baby  Marie  Os- 
borne). 

Feb.  23 — Breezy  Jim  (Crane  Wilbur). 


Vitagraph 


VITAGRAPH  FEATURES. 

Miss  Ambition   (Corlnne  Griffith — Five  Parts). 
The  Dawn  of  Understanding  (Bessie  Love— Five 

Parts). 
i  ue  Man  Who  Wouldn't  Tell   (Earle  Williams — 

Five  Parts). 
The     Beloved     Impostor     (Gladys     Leslie — Five 

Parts). 
Hoarded  AasGts   (Harry  T.  Morey — Five  Parts). 
The  Captain's  Captain  (Alice  Joyce — Five  Parts). 
The     Adventure     Shop     (Corlnne     UrlBth — Fire 

Parts). 
Jan.  27 — The    Enchanted    Barn    (Bessie    Love — 

Five  Parts). 
Feb.     3 — The  Highest  Trump   (Earle  Williams — 

Five  Parts). 
Feb.  10— Fortune's    Child    (Gladys    Leslie— Five 

Parts). 
Feb.  17.— Silent  Strength   (Harry  T.  Morey). 
Feb.  24 — The  Lion  and  the  Mouse  (Alice  Joyce — 

Special — Six   Parts). 
Mar.     3 — The  Girl  Problem   (Corinni  Griffith). 
Mar.  10. — The      Wishing      Ring      Man      (Bessie 

Love). 
Mar.  10 — From    Headquarters    (Anita    Stewart — 

Special). 
Mar.   17 — A   Gentleman    of    Quality    (Earle.   Will- 
lams). 
Mar.  24 — Miss    Dulcle    from    Dixie    (Gil 

lie). 
Mar.  31—  Fighting   Destiny    (Harry   T.    MoT 
Apr.     7 — The  Cambric  Mask   (Alice  Joyce). 


BIG  V  COMEDIES. 

Jan.  20 — Traps   and   Tangles    (Two   Parts). 
Jan.  27 — Footballs  and  Fraud  (Two  Parts). 
Feb.     3 — Love  and  Lather   (Two   Parts). 
Feb.  10 — Soapsuds  and  Sapheads  (Two  Parts). 
Feb.  17 — Scamps  and  Scandal  (Two  Parts). 
Mar.  10 — Damsels   and   Dandies    (Two   Parts). 

The   Iron   Test. 

{Drama — Each    Episode  in   Two  Parts — Featur- 
ing  Antonio   Moreno  and   Carol  Halloway.) 
Dec.  23— In  the  Coils. 
Dec.  30 — The  Red   Mask's  Prey. 
Jan.     6 — No.  12,  "The  Span  of  Terror." 
Jan.  13— No.  13,  "Hanging  Peril." 
Jan.  20 — No.    14,    "Desperate    Odds." 
Jan.  27— No.    15,    "Riding    with    Death." 

The    Man    of   Might. 

Drama — Fifteen    Episodes — Two     Parts     Each — 

Featuring   William  Duncan,   supported   by 

Edith    Johnson    and    Joe    Ryan. 


Universal  Film  Mfg.  Co 

CENTURY    COMEDY. 
(Two-Reel  Comedies.) 

Feb.  12— Behind    the    Front     (Alice    Howell)— 

03589. 
Mar.  12— Society  Stuff   (Alice  Howell— 03632). 


HEARST  NEWS. 

(One-Reel  News  Weeklies.) 
Jan.  21— No.  4   (Topical)— 03490. 
Jan.  28—  No.  5   (Topical)— 03566. 
Feb.     2— No.  6  ( Topical ) —03576. 
Feb.  10—  No.  7   (Topical)— 03588. 
Feb.  17— No.  8  (Topical)— 03600. 
Feb.  24— Issue  No.  9    (Topical)— 03611. 
Mar.    3— No.   10    (Topical)— 03621. 
Mar.  10— No.   11    (Topical— 03631). 
Mar.  17— No.   12   (Topical)— 03642. 

L-KO. 

(Two-Reel  Comedies.) 

Jan.  15 — Charlie,  the  Little  Dare  Devil  (Charlie 

from  the  Orient)— 03476. 
Jan.  22— The    Freckled    Fish     (Babe    Hardy)  — 

03491. 
Jan.  29— It's  a  Bird  (Harry  Mann)— 03571. 
Feb.     5 — Hop,   the  Bell   Hop    (Billy  Armstrong) 

—03577. 
Feb.  10— Call    the    Cops     (Btllie    Armstrong)  — 

03601. 
Feb.  26 — Lions     and     Ladles     (Babe     Hardy)  — 

03612. 
Mar.    5 — A    Rag-Time    Romance     (Two    Parts — 

Comedy— Helen   Lynch)— 03622. 

NESTOR. 

(One-Reel   Comedies.) 

Jan.   13— Mixed   Nuts   (Molly  Malone)— 034T4. 
Jan.  20 — Only     a     Janitor     (Wallace     Beery)  — 

03486. 
Jan.  27— He   Was   No   Lady    (Bobble   Vernon)  — 

03406. 
Feb.  10— Mixed  Wives  (William  Franey)— 03583. 
Feb.  17— Them  Eyes  (Ben  Wilson)— 03595. 
Feb.  24 — The    Movie   Queen    (Jane    Bernoudy)  — 

03606. 
Mar.    3 — A  Poor  Prune   (Sammy  Burns)— 03619. 
Mar.  10 — The  Hole  in  the  Wall    (All-Star). 
Mar.   17— Home  Run   Bill    (Billy   Mason) — 03640. 

UNIVERSAL   SPECIAL  ATTRACTION. 

Jan.  11— Rosalind  at  Red  Gate  (Ruth  Stone- 
house — Two    Parts — Drama) — 03467. 

Jan.  13 — After  the  War  (Grace  Cunard). 

Jan.  18 — The  Ghost  Girl  (Donna  Drew — Two 
Parts — Society  Drama) — 03479. 

Jan.  27— Roped   (Harry  Carey) — 03483. 

Feb.  1 — Sure-Shot  Morgan  (Harry  Carey — 
03569. 

Feb.  3 — Charlie  in  Turkey  (One-Reel  Car- 
toon)—03572. 

Feb.  8 — A  Proxy  Husband  (Violet  Mersereau 
—Two  Parts)— 03581. 

Feb.  10 — Creaking  Stairs  (Mary  MacLaren— 
Six  Parts)— 03586. 

Feb.  24 — The  Wicked  Darling  (Priscllla  Dean) 
—03609. 


Jan. 

20— No. 

10, 

Jan. 

27— No. 

11, 

Feb. 

3— No. 

12, 

Feb. 

10— No. 

13. 

Feb. 

r?— No. 

14, 

Feb. 

24— No. 

15, 

Mar. 

3— No. 

16, 

Mar. 

10— No. 

17. 

Mar. 

17— No. 

18, 

Mar.  10— The  Scarlet  Shadow  (Mae  Murray— Six 
Parts — 03627). 

Mar.  17 — The  Light  of  Victory  (Munroe  Salis- 
bury—D  rama ) —03637. 


UNIVERSAL    SCREEN    MAGAZINE. 

Feb.     7— Issue   No.    104    (Educational). 
Feb.  14 — Issue   No.   105    (Educational). 

NEW   SCREEN    MAGAZINE. 

Feb.  21— No.  1  (Educational)— 03579. 
Feb.  28— No.  2  (Educational)— 03591. 
Mar.  7— No.  3  (Educational)— 03624. 
Mar.  12— No.  4  (Educational— 03634). 
Mar.  21— No.   6    (Educational)— 03645. 


SCREEN   TELEGRAM. 

Jan.  30— Issue  No.  5  (Topical)— 03567. 
Feb.  5— Issue  No.  6  (Topical)— 03678. 
Feb.  13— Issue  No.  7  (Topical)— 03590. 
Feb.  20— Issue  No.  8  (Topical)— 03602. 
Feb.  26 — Issue  No.  9  (Topical) — 03613. 
Mar.  5— No.  10  (Topical)— 03623. 
Mar.  12— Issue  No.  11  (Topical— 03633). 
Mar.   19— No.   12    (Topical)— 03644. 


UNIVERSAL    SPECIAL    FEATURE. 
The  Lure  of  the  Circus. 

Drama — Each  Episode  in  Two  Parts — Eddie  PoU 
Featured. 

"A  Shot  for  Life"— 03489. 
"The  Dagger" — 03500. 
"A   Strange  Escape" — 08676. 
"The  Plunge  for  Life"— 03587 
"Flames"— 03598. 
"The  Stolen  Record" — 03010. 
"The  Knockout   (03618). 
"A  Race  with  Time"  (03628). 
"The   Last   Trick"— 03638. 

The  Red  Glove. 

(Drama — Each    Episode    in    Two    Parts — Mori* 
Walcamp  Features.) 

Feb.  17 — No.    1,    "The    Pool    of    Lost    Souls"— 
03599. 


CURRENT  EVENTS. 

Jan.  26—  Issue  No.  4    (Topical)— 03495. 
Feb.     2 — Issue  No.   5    (Topical)— 03570. 
Feb.     7— Issue  No.  6   (Topical) — 03580. 
Feb.  14 — Issue  No.  7    (Topical)— 03592. 
Feb.  21— Issue  No.  8    (Topical)— 03604. 
Feb.  28— Issue  No.  9   (Topical)— 03615. 
Mar.    7— No.   10   (Topical)— 03625. 
Mar.  12— Issue  No.  11   (Topical— 03635). 
Mar.  21— No.    12    (Topical)— 03646. 


STAR  COMEDIES. 

(One-Reel  Comedies,  featuring  Eddie  Lyons  ant 
Lee  Moran.) 

Jan.  20— Sing,  Rosa,  Sing— 03487. 

Jan.  27— Marry  My  Wife— 03497. 

Feb.     3— Kitchen  Police— 03573. 

Feb.  10— Up  the  Flue— 03584. 

Feb.  17— His  Body  for  Rent— 03596. 

Feb.  24 — Mixed    Tales— 03607. 

Mar.    3— Oh  !  Ethel  1—03620. 

Mar.  10— Chicken   a   la   King   (03630). 

Mar.  17— Lay  Off— 03641. 


WESTERN    AND    RAILROAD    DRAMAS. 

(Two  Reels  Each.) 

Jan.  25 — The  Border  Terror  (Yvette  Mitchell)  — 
03494. 

Feb.  15 — Tapering  Fingers  (Fritz!  RIdgeway)  — 
03593. 

Feb.  22 — Raiders  of  the  Range  (J.  Warren  Ker- 
rigan)—03605. 

Mar.    1 — Riding  Wild   (Helen  Gibson)— 03616. 

Mar.  8 — The  Flip  of  a  Coin  (Pete  Morrison) 
—03626. 

Mar  15 — The  Black-Horse  Bandit  (Helen  Gib- 
son—03636). 

Mar.  22 — A  Prisoner  For  Life  (Eddie  Polo)  — 
03647. 


March  8,  1919 


THE     MOVING    PICTURE    WORLD 


1397 


COMMERCIAL   LABORATORY   WORK 

In  all  its  branches,  receives  INDIVIDUAL  attention. 
Has  the  QUALITY  and  PUNCH  which  SELL  prints. 

RELEASE    WORK 

Specially  equipped  for  QUANTITY  production. 
Uniform  SUPERIOR  QUALITY  such  as  only 
EXPERTS   with   scientific  supervision  can  produce. 

SPECIALTIES 

If  you  have  work  requiring  EXPERT  SCIENTIFIC 
knowledge,  we  are  BEST  qualified  to  do  it. 

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345  W.  40th  St.,  New  York  City 


Bryant    5437 


Bet.    Eighth    and    Ninth    Ave 


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The  advance  of  modern  motion  picture  photography  has  exerted  a  marked  influence  on  modern  projection.  The 
exhibitor  is  selecting  his  light  source  with  great  care.  The  following  requirements  must  be  fulfilled  by  the  light  source 
in  order  that  the  picture  projected  on  the  screen  be  pleasing  to  the  eye: 

1.  The  light  nuist  be  such  that  the  finest  variations  of  high  lights  and  shadows  shall  be  perfectly 
recorded  on  the  screen  and  every  object  depicted  in   perfect  detail. 

2.  The  flexibility   must  be  great  enough  to  compensate  for  the  varying  densities  of  films  under 
different  conditions  of  lighting. 

The  White  A.  C.  Special  Special  Carbons  fulfill  these  requirements  in  every  particular.  They  give  a  strong,  pure 
white  light  of  high  intensity,  which  brings  out  the  gradation  of  tone  in  the  picture,  noiseless  and  flickerless  operation, 
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SILVERTIPS  FOR  DIRECT  CURRENT  PROJECTION 

Silver  tips   combine  satisfactorily   the   features   of   steady   arc   and   maximum   brilliancy. 


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1398 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


^■iipiiMiiiiuiiiiiiim 

1   List  of  Current  Film  Release  Dates  I 


JlllUIIIIIIIIIIIUIillllllllllllllllllllllllllllllllli 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


illlllllllllllllllillllllllllllllHiiTi 


Goldwyn  Distributing  Corp. 


STAR  SERIES  PRODUCTIONS. 

Feb.  16 — Sis   Hopkins    (Mabel   Normand). 

Mar.     9 — The    Brand    (Rex    Beach    Production — 

Seven    Parts). 
Feb.  23 — The    Woman    on    the    Index     (Pauline 

Frederick). 
Feb.  22 — A   Man  and   His  Money    (Tom  Moore). 

BENNISON    STAR    SERIES. 

Oh,  Johnny   (Betzwood). 

Sandy  Burke  of  the  U-Bar-U    (Betzwood). 

Speedy  Meade   (Betzwood). 

GOLDWYN     SPECIALS. 

The  Border  Legion  (Blanche  Bates  and  Hobart 
Bosworth — Six  Parts). 

The  Manx  Man   (Seven  Parts — Drama). 

For  the  Freedom  of  the  World  (Seven  Parts- 
Drama). 

CAPITOL.  COMEDIES. 

(Two  Reels  each) 

Feb.     9 — Have  Another. 

Feb.  23 — A   Master  of  Music- 

"do  Get  'em  Potts"  Series. 

Mar.    9 — The  New  Breakfast  Food. 
Mar.  23 — The  Potum  of  Swat. 
Apr.     6 — The  Midnight  Alarm. 

FORD     EDUCATIONAL.    WEEKLY. 

Jan.  27— Hang  It  All. 

Feb.     3 — Carrying  Old  Glory  to  the  Seven  Seaa. 

Feb.  10 — Canada's  Mountain  of  Tears. 

Feb.  17 — Where    "The    Spirit    That    Won"    Was 

Born. 
Feb.  24 — Rough  Stuff. 


Famous  Players-Lasky 


PARAMOUNT-SENNETT    COMEDIES. 

(Two  Reels  Each.) 
Jan.  26 — Never  Too  Old. 
Feb.     9 — Rip  &  Stitch — Tailors. 
Feb.  23 — East  Lynne  with  Variations. 
Mar.     9 — The  Village  Smithy. 
Mar.  23— Reilly's  Wash  Day. 

PARAMOUNT-ARBUCKLE   COMEDIES. 

(Two  Reels  Each.) 
Feb.  16 — The  Pullman   Porter. 
Mar.    2 — Love. 


DREW    COMEDIES. 

(Two-Reel  Comedies.) 

Feb.     2 — Romance  and  Rings. 
Mar.  16 — Once  a  Mason. 

FAMOUS    PLAYERS-LASKY    CORP. 

Paramount  Feature*. 

Feb.     9 — Mrs.     Wiggs    of     the     Cabbage     Patch 

(Marguerite  Clark). 
Feb.     9 — Two  Brides  (Lina  Cavalierl). 
Feb.     9^The  Girl  Dodger   (Charles  Ray). 
Feb.  16 — Boots  (Dorothy  Gish). 
Feb.  16 — You   Never   Saw   Such   a  Girl    (Vivian 

Martin ). 
Feb.  23 — Maggie  Pepper   (Ethel  Clayton). 
Feb.  23— Paid  in  Full   (Pauline  Frederick). 
Feb.  23 — The  Winning  Girl    (Shirley  Mason). 
Mar.    2 — Alias  Mike  Moran   (Wallace  Reid). 
Mar.    2 — Good       Gracious       Annabelle        (Billle 

Burke). 
Mar.    2 — Puppy   Love    (Lila   Lee). 
Mar.     9 — Johnny,  Get  Your  Gun   (Fred  Stone). 
Mar.     9 — The  Marriage  Price    (Elsie  Ferguson). 
Mar.     9 — The  Poor  Boob  (Bryant  Washbarn). 
Mar.  16 — Extravagance   (Dorothy  Dalton). 


Mar.  23— For   Better,   For  Worse    (Cecil   B.   De- 

Mille's). 
Mar.  23 — Partners   Three    (Enid    Bennett). 
Mar.  23— The    Sheriff's    Son    (Charles    Ray). 

Artcraft  Pictures. 

Feb.     2— Breed  of  Man  (William  S.  Hart). 

Mar.  16 — The  Girl  Who  Stayed  at  Home  (D.  W. 

Griffith  Production). 
Mar.  16 — The  Poppy  Girl's  Husband  (William  S. 

Hart). 


PARAMOUNT-ARTCRAFT     SPECIAL. 

Feb.  16 — False  Faces. 

PARAMOUNT-FLAG G   COMEDIES. 

(Two  Reels  Each.) 
Feb.     3 — One  Every  Minute. 
Mar.  30 — Beresford  of  the  Barboons. 


SUCCESS  SERIES   (RE-ISSUES.) 

Feb.     9 — Belladonna   (Pauline  Frederick). 

Feb.  16 — Puddin'head  Wilson    (Special). 

Feb.  23 — Are  You  a  Mason?   (John  Barrymore). 

Mar.    2 — Temptation    (Geraldlne  Farrar). 

Mar.     9 — Freckles    (Jack  Pickford). 

Mar.  16 — Rags   (Mary  Pickford). 

Mar.  23 — Rose  of  the  Rancho    (Special). 


PARAMOUNT-BURTON    HOLMES. 

Feb.     2 — With    the    American    Y.    M.    C.    A.    in 

London. 
Feb.     9 — St.   Dunstan's  Happy   Blind. 
Feb.  16 — The  War  Women  of  England  . 
Feb.  23 — London  Plays  Ball. 
Mar.    2 — A  Cabaret  of  Old  Japan. 
Mar.     9 — Making  Summer  Sombreros  in  Manila. 
Mar.  16 — Gay  Paree  in  Wartime. 
Mar.  23 — Glorious  Versailles. 


PARAMOUNT-BRAY  PICTOGRAPH. 

Feb.  2 — Winter  Sports ;  The  Passing  on  the 
Cannibal ;  Theory  of  the  Long- 
Range  Shell. 

Feb.  9 — War  Brides,  Our  Picturesque  Neigh- 
bors and  Cartoon. 

Feb.  16 — Hand  Grenades,  the  Romance  of  Crater 
Lake  and  Cartoon. 

Mar.  2 — Hatching  an  Eagle  a  Day ;  Ingenious 
Sleeping  Bag  ;  War  Birds  ;   Cartoon. 

Mar.  9 — The  Birth  of  a  Tornado  ;  Beauty  Cul- 
ture for  Dogs  ;  Cartoon. 

Mar.  16 — The  Most  Popular  Girl  in  the  World  ; 
An  Aquatic  Farmer ;   Cartoon. 

Mar.  23 — Indoor  Golf;  Chilian  Drills  and 
Thrills  ;    Coal   Mining. 


World  Pictures  Corp. 


Jan. 


Jan. 

Jan. 
Feb. 

Feb. 
Feb. 
Feb. 

Feb. 

Mar. 
Mar. 
Mar. 
Mar. 

Mar. 


13— Love    in    a    Hurry    (Carlyle    Blackwell 

and    Evelyn    Greeley — Five    Parts — 

Drama). 
20 — The  Bluffer  (June  Elvldge — Five  Parts 

— Drama). 
27— Heart  of  Gold  (Louise  Huff). 
3 — The  Rough  Neck  (Montagu  Love — Five 

Parts — Drama). 
10 — Mandarin's  Gold   (Kitty  Gordon). 
10 — What  Shall  We  Do  with  Him? 
17_Courage    for    Two    (Carlyle    Blackwell 

and  Evelyn  Greeley — Five  Parts). 
24 — The    Moral    Deadline    (June    Elvidge — 

Five   Parts). 
2 — Crook  of  Dreams  (Louise  Huff). 
10 — The  Unveiling  Hand  (Kitty  Gordon). 
17 — The  Hand  'Invisible   (Montagu  Love). 
24 — Hit    or    Miss    (Carlyle    Blackwell    and 

Evelyn   Greeley). 
31 — The  Love  Defender   (June  Elvidge). 


KINOGRAMS. 

Issued  every  Tuesday  and  Saturday  (Topical). 

FEATURES. 

April     7 — The  Little  Intruder  (Louise  Huff). 
April  14 — The  Scar    (Kitty  Gordon). 
April  21 — The      Quickening      Flame      (Montagu 
Love). 


Feature   Releases 


u 


BLUEBIRD. 

Jan.  20— The   Game's  Up    (Ruth   Clifford). 

Jan.  27 — Who  Will  Marry  Me?   (Carmel  Myers). 

Feb.     3 — Sue  of  the  South   (Edith  Roberts). 

Feb.  10 — The  Millionaire  Pirate  (Monroe  Salis- 
bury )— 0358.". 

Feb.  17 — The  Sealed  Envelope  (Frltzi  Brunette) 
03597. 

Feb.  24— The  Little  White  Savage  (Carmel 
Myers)— 03608. 

Mar.  3 — A  Taste  of  Life  (Edith  Roberts — Five 
Parts)— 03617. 

CAPITAL   FILM    COMPANY. 
Indianapolis,    Ind. 

(Two  Reels  each) 
Through  the  Storm. 
Vengeance  of  Hate. 
The  Outlaw's  Sacrifice. 
Railroad  Raiders. 
Running  Wild. 
Struck  by  Lightning. 
Secret  Service  Dan. 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

CHRISTIE   FILM    COMPANY. 

Feb. — Oh,   Baby. 

Feb. — Good  Gracious,   Bobby. 

Feb. — You   Couldn't   Blame  Her. 

Feb. — For  Love  or  Money. 

Feb. — Salvation   Sue. 

Feb. — Four  of  a  Kind. 

Feb. — Welcome  Home. 


EDUCATIONAL   FILMS    CORPORATION. 

Feb.     1 — First  Photoplay  Magazine  Screen  Sup- 
plement. 
Feb. — Indian   Life. 
Feb. — An  Indian  Love  Story. 
Feb. — A  Day  with  Carranza. 
Feb. — What   is  a  Mexican. 
Feb.— The   Washington   Air   Patrol. 

Bruce  Scenies. 

The  Wanderer  and  the  Whozitt. 

The  River  Gray  and  the  River  Green. 

The  Little  High  Horse. 

The   Restless   Three. 

The  Wolf  of  the  Tetons. 

The  Pale  Pack  Train. 

An  Essay  of  the  Hills. 

Men  Met  in  the  Mountains. 

FIRST     NATIONAL     EXHIBITORS' 

Shoulder  Arms    (Charlie   Chaplin). 

Ambassador  Gerard's  "My  Four  Years  In  Oar- 
many." 

Italy's  Flaming  Front— Official  Italian  War  Pio- 
tures. 

The  Fighting  Roosevelts. 

Romance  of  Tarzan. 

FROHMAN   AMUSEMENT   CO. 


Times   Building,   N.   Y. 
Once  to  Everyman. 


HARRY    GARSON. 

Aeolian   Building,  New  York. 
The  Hushed   Hour    (Blanche  Sweet). 
The  Unpardonable  Sin   (Blanche  Sweet). 


INDEPENDENT    SALES    CORP. 

(Releasing  Through  Film  Clearing  House.) 

Specials. 

Wanted  for  Murder   (Rapf). 
A  Romance  of  the  Air  (Crest). 

Ten-Twenty-Thirty  Series. 

Life's  Greatest  Problem   (Blackton). 
Her  Mistake    (Steger). 
A  Woman's  Experience   (Bacon-Backer). 
Suspense   (Reicher). 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1399 


Moving  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  n.  Moore 

PATENT  ATTORNEY 

LOAN  AND  TRUST  BUILDING 

WASHINGTON,   D.  C. 

The  first  Important  step  is  to  learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your  invention  with  $5.00  and  I  will 
examine  the  patent  records  and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and  manner  of  procedure. 


Personal  Attention 


Established  25  Years 


WANTED  IMMEDIATELY 
Four  Piano-Organ  Players 

for  Richmond,  Va.,  houses  of  the 

Jake  Wells  Circuit 

Only  very  best  need  apply 

HENRY  BERNSTEIN 

Colonial  Theatre,  Richmond,  Va. 


"ORDERS  SPEAK  LOUDER 
THAN  WORDS" 

A  few  weeks  ago  a  prominent  ex- 
hibitor sent  us  an  order  for  2 
Four-Color  Machines  of  our  new 
model,  the 

New  Perfected 

AUTOMATICKET    REGISTER 

A  few  days  ago  he  ordered  5  ad- 
ditional machines.  "Nuff  sed." 
Write  for  circular,  or  name  of  near- 
est representative,  TODAY.  You'll  be 
surprised  how  GREAT  an  improve- 
ment this  new  model  is. 


ENiCKET  SELLINgoI 

Cash  register  (oj  © 

1731  BROAD  WAYJ 

NEW  YORK1  <$k 

FACTORY 

135  WEST  tfth  STREET 


Used  Wherever  Tickets  are  Soft/,  * 


IIIUIIIIIfifllllllllllllllllllllllllllllllllllllKllll 


HRIHHRMIIIIi 

A  Dependable  Mailing  List  Service 

Saves  you  from  30%  to  50%  in  postage,  etc.  Reaches  all  or 
selected  list  of  theatres  in  any  territory.  Includes  name  of 
exhibitor  as  well  as  the  theatre  in  address.  A  list  of  pub- 
licity mediums  desiring  motion  picture  news.  Unaffiliated 
exchanges  looking  for  features.  Supply  houses  that  are  prop- 
erly characterized  as  such.  Producers  with  address  of  studios, 
laboratories  and  offices.  Information  in  advance  of  theatres 
being  or  to  be  built. 
W74 

MOTION     PICTURE     DIRECTORY     COMPANY 


I 

1 


80   Fifth   Avenue,   New   York 

Addressing    Mnltigraphing    Printing    Typewriting 


The  Essential  Requirements 


FOR 


Improved  Projection 


ARE 


SPEER  CARBONS 


Speer  Alterno  Combinations 


for  A.  C.  Work 


AND 


Speer  Hold-Ark  Combinations 

for  D.  C.  Work 

Produce  Incomparable  Results 


Wri'.e  to-day  for  descriptive  folders. 
Read  the  unbiased  opinions  of  operators. 


Place  an  order  now  with  your  Supply  House 


"The  Carbons  with  a  Guarantee" 

MANUFACTURED    BY_ 

SPEER   CARBON   COMPANY 

ST.   MARYS,   PA. 


La  Cinematografia  Italiana  ed  Estera 

Offlticl  Orion  of  the  Italian  Cinematograph  Union 

PUBLISHED   ON   THE  15th  AND  30th   OP  EACH  MONTH 

Foreign    Subscription:      20    francs     per   annum 

""£«  one:     Via  Cumiana,  31,  Turin,  Italy 


1400 


THE     MOVING     PICTURE     WORLD 


March  8,  1919 


^'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 


iniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^  i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiii:iiiiiiiiiiiiiiiiiiiiiihiiiiiiiiiiiiip^ 


List  of  Current  Film  Release  Dates 


JEWEL    PRODUCTIONS,   INC. 

Feb.  15 — The     Heart     of     Humanity      (Dorothy 
Philips— Six  r'arts)— 03594. 
— When  a  Girl  Loves  (Mildred  Harris). 

LEONCE    PERRET    PRODUCTIONS. 

1402    Broadway.    New   York. 

Stars  of  Glory   (E.  K.  Lincoln  and  Dolores  Cas- 

slnelli). 
A  Soul  Adrift   (Dolores  Cassinelll). 

GEORGE  KLEIN'E. 
Rialto    DeLuit   Productions, 
Conquered   Hearts    (Drama). 
Edison. 
The  Unbeliever   (Seven  Reels). 

Bnuay. 
Young  America    (Seven  Parts). 
Triple  Trouble  (Charlie  Chaplin  Picture). 

SELECT    PICTURES. 

Jan. — Who  Cares  (Constance  Talmadge). 
Jan. — Cheating  Cheaters  (Clara  Kimball  Young). 
Jan.— The  Indestructible  Wife  (Alice  Brady). 
Feb. — Romance    and    Arabella    (Constance    Tal- 
madge). 
Feb. — The  World  to  Live  In  (Alice  Brady). 
Feb. — Children  of  Banishment   (Mitchell  Lewis). 
Feb. — The  Belle  of  New  York   (Marion  Davies). 

Specials. 
Feb. — The  One  Woman   (All-Star). 
Feb. — The  Cavell  Case  (Julia  Arthur). 
Feb. — The  Midnight  Patrol  (Ince  Production). 
Feb. — Ruling   Passions    (Julia  Dean   and   Edwin 

Arden). 
Feb. — The  Hidden  Truth    (Anna  Case). 
Feb. — Over  There  (Anna  Q.  Nilsson  and  Charles 

Richman). 
Feb. — The  Public  Be  Damned   (Mary  Fuller  and 

Charles  Richman). 

WILLIAM  L.  SHERRY  SERVICE. 

729  Seventh   Avenue.   N.   Y.   City. 
DurUngham. 

Unknown  Switzerland  (Burllngham — Travel). 

The  Pllatus  Railway  (Burllngham — Travel). 

Allied  War  Heroes  Arrive  In  Switzerland  (Burl- 
In  eham — Travel ) . 

Scrambles  in  the  High  Alps  (Burllngham — 
Travel). 

The  Riviera  of  Lake  Leman  (Burllngham — 
Travel). 

Lovely   Lucerne    (Burllngham — Travel). 

The  Gornergrat  Railway   (Burllngham — Travel). 

Features. 

Red  Blood  and  Yellow  (Broncho  Billy). 

Wild   Honey    (Doris    Kenyon — Six    Parts). 

Feb.     2 — Son  of  a  Gun   (Broncho  Billy). 

Feb.  16 — Calibre  38  (Six  Parts). 

Feb.  24 — Twilight   (Doris  Kenyon — Six  Parts). 

Mar.  2 — Love  and  the  Law  (Edgar  Lewis  Pro- 
duction— Six    Parts). 

Mar.  9 — Marriage  for  Convenience  (Catherine 
Calvert). 

The  Troop  Train  (Six  Parts). 

UNITED  PICTURE  THEATRES. 

Feb.  23 — A  Man  in  the  Open  (Dustin  FarnumK 
Her  Code  of  Honor  (Florence  Reed). 


State  Right  Releases 


ACME    PICTURES    CORPORATION. 

The  Thriteenth  Chair  (Yvonne  Delva). 

ALPHA    PICTURES,   INC. 

130  West  Forty-sixth   Street. 
Reclaimed. 

ARROW    FILM    CORPORATION. 

Times  Building,  New  York. 

Sunset  Princess   (Margery  Daw). 
A.   Woman's   Law    (Florence  Reed — Five  Parts- 
Drama). 
The  Accidental  Honeymoon   (Robert  Warwick). 
The  Struggle  Everlasting   (Florence  Reed). 
The   Demon's   Shadow    (Serial   in  Ten  Two-Reel 

Episodes). 
Twelve  Anna  Little  Reissues  (Two  Reels  Each). 


Million-Dollar    Mystery    (Marguerite    Snow — Six 

Parts). 
Ten   J.    Warren   Kerrigan   Reissues    (Two   Reels 

Each). 
Four  Allison-Lockwood  Reissues. 
Thirty-two  Unique  Comedies   (One  Reel). 
Finger  of  Justice   (Crane  Wilbur — Six  Parts). 
The  Profiteer  (Alma  Hanlon). 
The  Commercial  Pirates   (Mile.  Valkyrien). 

BRENTWOOD   FILM    CORP. 

4811  Fountain  Ave.,  Los  Angeles. 
The  Turn  In  the  Road. 

CREST  PICTURES   CORP. 

Times  Building,  New  York. 
The   Lust  of  the  Ages. 
A  Grain  of  Dust. 

THE   FILM   MARKET,    INC. 

403   Times   Building,    New   York. 

What  Becomes  of  the  Children  (Corra  Beach). 

Suspicion   (M.  H.  Hoffman  Production). 

The  City  of  Purple  Dreams  (Selig). 

Who  Shall  Take  My  Life?  (Selig). 

Beware  of  Strangers  (Selig). 

The  Garden  of  Allah  (Selig). 

The   Spoilers    (Selig — Reissue). 

The  Star  Spangled  Banner  (Gathem — Half  reel). 

Columbia,  the  Gem  of  the  Ocean  (Gathem — Half 
reel ) . 

The  Battle  Cry  of  Freedom  (Gathem — Half  reel). 

Home  Sweet  Home  and  The  Girl  I  Left  Behind 
Me    (Gathem). 

The  Amazon  Jungle  (Capt.  Besley  Expedition). 

The  Wonderland  of  Peru  (Capt.  Besley  Expe- 
dition). 

The  Undying  Story  of  Captain  Scott  (Capt. 
Scott   Antarctic   Expedition). 

Animal  Life  in  the  Antarctic  (Capt  Scott  Ant- 
arctic Expendtlon). 

GAUMONT    CO. 

Flushing.  L.  I. 
Satan  on  Earth  (Two-Part  Novelty). 
Gaumont  News — Released  every  Tuesday. 
Gaumont  Graphic — Released  every  Friday. 

GENERAL    ENTERPRISES.    INC. 

Longacre   Building,  New  York. 

Mother    (Six  Parts — Drama — McClore   Pictures) 
The    Warrior     (Seven    Parts — Drama — MeGlur* 
Picture). 

HILLER    *    WILK,    INC. 

8ept. — Sporting    Life    (Maurice    Tourneur    Pro- 
duction). 
Woman    (Maurice  Tourneur  Productions). 
The    Silent    Mystery     (Francis    Ford    serial    In 
fifteen   episodes). 

GRAPHIC  FILM  CORPORATION. 

729  Seventh  Ave..  N.  Y.   City. 

When  Men  Betray   (Drama). 
ishes     of    Love. 
The  Echo  of  Youth. 

JAMES  KEANE. 

220  West  42d  Street.  New   York. 
The  Spreading  Evil   (Seven  Parts — Drams). 

PIONEER    FILM    CORP. 

130  West  46th  St.,  New  York  City. 

The  Still  Alarm   (Selig  Production). 

Wives    of    Men. 

Little  Orphant  Annie  (Six  Parts — Drama). 

HARRY    RAVER. 

1402  Broadway,  New  York 
The   Master  Crook. 
The  Liberator  (Serial  Starring  "Maciste"). 

SELZNICK    PICTURES. 

Upstairs   and  Down    (Olive  Thomas). 

ERNEST     SHIPMAN. 

17  West  44th  Street,  New  York  City. 
The  Daughter  of  The  Don  (Five  Parts — Drama). 


W.    H.    Clifford    Photoplay    Company,    lac 

Featuring  Shorty  Hamilton,  One  Five- 

Reeler    Per    Month. 

The  Coast  Guard  Patrol  (By  Nell  Shipmaa— 
Seven-Part  Patriotic  Drama). 

A  Nugget  in  the  Rough  (Five  Parts— Comedy- 
Drama). 

The   Tiger   of   the   Sea    (Seven   Parts — Drama— 

by  Nell   Shlpman). 
Bill   Stingers'   Poems   (A   series   of  one-reel   »*■ 

triotic  comedy -dramas  issued  semi-monthly). 

Al  and  Frank   Jennings. 

Lady  of  the  Dugout   (Six   Parts — Drama). 

Lloyd   Carleton   Productions. 
Mother  I   Need   You. 

Edwin  Frasec. 

The  Haunted  House  (Mystic  Comedy— Tw» 
Parts). 

United  Film   Corporation. 

Crime  of  the  Hour  (Seven  Parts — Drama). 

Francis  Ford  Producing  Co. 

The  Isle  of  Intrigue   (Six  Parts). 


HARRY    RAPF. 

Palace  Theatre  Building,   New   York. 
Sins  of  the  Children. 


WILLIAM    STOERMER    ENTERPRISES. 

729  Seventh  Avenue,  New  York. 
The  Tidal  Wave  (Eight  Parts — Drama). 

SOUTHERN    FEATURE   FILM    COMPANY 

1476  Broadway,  New  York. 
Beyond  the  Law   (Emmett  Dalton — Six  Parts). 

UNIVERSAL    FILM    COMPANY. 

1600  Broadway,  New  York. 
Song    Hits    In   Photoplays. 

W.  H.  PRODUCTIONS. 

71  West  23d  Street,  New  York. 
Mickey  (Seven  Parts). 

The  Hell  Hound  of  Alaska  (Five  Parts — Dr.). 
Staking  His  Life  (Five  Parts — Drama). 
Series  of  two-reel  productions. 

Satan's  Pawn  (Bessie  Barrlscale — Five  Parts— i 
Drama). 

The  Straight  Road  (Bessie  Barri  scale — Flv« 
Parts — Drama). 

Series  of  sixteen  two-reel  Shorty  Hamilton  tws- 
reel  Western  comedy-dramas. 

Series  of  twenty-eight  two-reel  Mnck  Bennett- 
Keystone  comedies. 

Series  of  twenty-six  one  and  two-reel  Cuarlle 
Chaplin  comedies. 

Series  of  twenty-four  single  eel  Fatty  Arbuokle 
comedies. 

Series  of  Twenty-Eight  Single  Reel  Liberty  Key- 
stones. 

Series  of  Twenty-Eight  Single  Reel  Eagle  Key- 
stones. 

Series  of  Fifteen  Two-Reel  Union-Kay-Bee  West- 
ern Dramas. 

Series  of  Fifteen  Two-Reel  Columbia-Kay  Be* 
Western  Dramas. 

WARNER  BROTHERS. 

220  West   42d   Street,   New   York 
The   Kaiser's   Finish. 

FELIX    F.   FEIST. 

130  West  46th  Street,  N.  Y.  O. 
Stolen  Orders  (Eight  Reels — Drama). 


March  8,  1919 


THE     MOVING     PICTURE     WORLD 


1401 


|    Remember  it  is  through  the  print  that  the  production  is  judged  by  the  public.     Safeguard 
your  production  by  entrusting  the  developing  and  printing  to  us. 

We  have  a  reputation  for  quality  and  promptness. 

EVANS  FILM  MFG.  CO.,  416-24  West  216th  St.,  New  York  City  st.  NKLon34:43-44 


Directors  and  camera  men  rely 
on  the  latitude,  speed  and  depend- 
ability of 

EASTMAN 
FILM 


That  this  confidence  is  not  mis- 
placed is  shown  by  the  results  on 
the  screen. 


I dentifiable  by  the  words  **  Eastman**  and**  Kodak** 
on  the  film  margin 


EASTMAN  KODAK  COMPANY, 

ROCHESTER,   N.  Y. 


MOTION  PICTURE  FILMS 

COMMERCIAL   DEVELOPING 
and  PRINTING 

Telephone  Audubon  37l£ 


ERBOGRAPH  CO. 

LUDWIQ  Q.  B.  ERBr  President 
203-211  WIST  146th  STREET,  NEW  YORK 


WONDERFUL    PROJECTION     WITH     NEW     SHUTTER 

New  scientific  invention.     It  eliminates  Flicker  because  it  keeps  the  light  on  the  screen  constantly. 

It  eliminates  eye-strain  because  the  picture  is  never  off  the  screen.  It  saves  electricity.  It  produces 
a  brighter  picture.  The  old  style  shutter  cuts  off  both  picture  and  light  intermittently.  Write  for  descrip- 
tive circular. 


B.    F.    PORTER 


729  Seventh  Avenue,  New  York 


IF    YOU    WANT    THE     NEWS     BUY    THE    WORLD 


1402 


THE     MOVING    PICTURE    WORLD 


March  8,  1919 


The  Cheapest  Ibrtn  of  Advertising 
and  it  GETS  RESULTS 


FEDERAL  ELECTRIC  SIGNS 


BETTY  NANSEN 
IN  A  WO  MANS 
RESURRECTION 


The  Federal  Simplex 
Theatre  Sign 

Changeable  letter  signs  furnish  up-to-the-minute  adver- 
tising. These  letters  are  made  with  plugs  which  fit  in 
holes  in  the  sign.  Inserting  these  plugs  snakes  the  con- 
tact and  removing  the  letter  from  the  sign  breaks  the 
contact.  The  sockets  are  of  insulated  porcelain  and  of 
sufficient  depth  to  exclude  rain  and  moisture.  The  sign 
is  attractive  by  day  and  brilliant  by  night. 

12  Months  to  Pay 

The  first  payment  brings  the  sign.  You  have  12  months 
to  make  the  final  payments  and  get  the  services  of  this 
energetic  salesman  while  paying  for  it.  The  cost  of 
operation  is  very  small  in  comparison  with  the  business 
it  brings. 

FEDERAL  SIGN  SYSTEM 

Lake  and  Desplaines  Sts.,  Chicago, 
Branches  In  All  Large  Cities 


Works  24  Hours  a  Day 

It   never  tires.     It  continually  announces  your  attractions 
and  flashes  your  Theatre's  name.     It  can  be  seen  from  a 
distance.     It  gives  a  cheerful,  inviting  appearance  to  your        / 
theatre — it   draws    theatre-goers    like   a   magnet.     Let   us   / 
send  yon  pictures  and  prices  for  a  sign  for  your  thea-    /     <£*' 
tre — and  when  you  have  a  Federal  sign  lighting  up      /     -^ 
your   entire   theatre   front   and   see   it   draw  the       /     ^^ 
crowds,  you  will  agree  with  one  of  our  cus-         / 
tomers  who  said:     "It  costs  less  and  gets  / 


<P 


as  much  results  as  any  advertising  I  do.'' 


MAIL  THIS 
COUPON— NO 
OBLIGA- 
TION 

(Electric) 

in. 

/ 


SP' 


/ 
/ 


^ 


\* 


.$ 


March  8,  1919 


THE    MOVING    PICTURE    WORLD 


1403 


Projection     Department 


neat 

being 

>oklet 

ts,  money 

Both    for    40 

Ever 


of  in 


llminates  all  halatli 
he  blacks.     With  twl 

side    by 

and    one     with 

edltoi   Wi 


\\\E     MOVING     PICTURE     WORLD 


lanuary  18.  l'MO 


agg 


Conducted  by  F.  H.  RICHARDSON 


■    ».     ,    -  -  i  ■ 

cut  P  The    cut,  no  ■■  t 

a  whole  ■  ■  iUi-D 

i  that   way  would, 

is 


tter,  v 


will 


.\fw    Simplex 

The  mot 
thank     :       / 
/ 

for  the  development 
built    along    entirelj 

oo  ned     linos. 
ample  tests  of  the  n 
bo  known  as  the  "Extra-lite"  shutter,  and 
i  io  say  that  the  screen  result 
is  good.     The  shu  according  to 

Professor   M.    P.    Wcinrich.    Ph.D.,   of   Col- 
umbia   University,    from    eleven    and    five- 

!  to  twenty  per  cent,  more  light  than 
the  ordinary  shutter  in  every  day  use,  the 
smaller  percentage  being  where  it  is  com- 
pared   to    the    two-win-.,'    shutter,    and    the 
m  ■  ■  ■        ■*    where    it    Is    plat 
Jon  wiitLtM  standard  three-wing 


emi 


of  the 
e  shall 
means 


in  the 
;  shuttes 
dividual  part  of  the  optic 
tor)    because    bj     li  a 
affect    a    saving    in    light, 
sleol  l  '    ooal,    amounting    eer- 

and  which  the 
learned  professor  sets  at  the  figures  al- 
ready given. 

We  witnessed  a  very  Interesting  tost  of 

this  phase  of  the  matter  when  Mr.  Edwin 

the  opening:  spaces  of 

the    shutter    with    opaque    cardboard    and 

ore    with    only    the   light 

sing    through    the    perforations    of    the 

blade,     l   might  add  that  projectionists  re- 

•  ill   find   the  open 

m.      i    v  ould 

own    little 

picturo 

card- 

1th 


it  will  after  January   1   be  a  regular  part 
of    (he    v^irniil^cyniinmn^^  ipany 

Will,     hoWjfl|^i*^^^^Uie^9WlSai(^fcoither    to 

^^^^  I  ^^Wl^^  man 

rou  can 
rilliancy    with     i  current,    or    create1 

with    your    present   cur- 
rent.    Prom  the  d< 

we   are   prepared   to   give   this  shutter   the 

unn.ii.  i  of    this    depart  - 

immend   it  to  projection- 

Esl  r^j  nd    ■ 

sion     Machine     Company     8 
manufacture 
cot    into    it 

By  the  act   of  the  r;v^Jl(  I1,"1  Tn  com- 
Serlng    almost    thdCftrnmlsputput    of 
our  lens  factories,  the  compai  ll^19  placed 
rji  a  position  whore  projectio      IV?* 

tely    unprocurable      In        *V'  ' 
,tlng    down    like    a    dog    with      j    "re    tail 
and    howling   at    the   moon,  Precision 

Machine    Company    got    busy    *    habit    of 
theirs.     The  result   la  o    n'en     en     factory 
which  Is  right  now  turning  t    t  projection 
lenses    equal,    so    far    as    th        particular 
editor  is  able  to  see,  to  anyt      Ig  we  have 
had  in  that  line  for  low  thes<     nany  yoars. 
it  "not  be  understood  U     .  the  Preci- 
sion  Machine  Company  has  1      ed  two  old 
maids   and   a  hoy  to   make   t     ee  or   four 
lenses.     As  a  matter  of  fact,      icy  have  a 
thoroughly  equipped  lens  fac      ry,  capablo 
■tning    out    projection    I       ies    in    any 
able    quantity    at    this        ne,    the    in- 
tent being  to  increase  the  pi;      "s  capacity 
until    the    company    can    take      are    of    the 
lens    consumption    of       ie    moving 
picture  Indu 

I    have    ex  lei       3    and    cer- 

tainly there  is  nothing  bettoi       iftde  In  the 
The  lens  i    i  If  projects 
sharp    d€      ition — cer- 
talnlj  '■  ■  r   lei   ■  i   o1 

standard 
Mr.    Edwin    S.    S,    V   |A»r,    of    the 
!  urns   for   the   ne-    lens  a  de- 
aler   depth    of    f<  \m    than    if 
anything  else  on  th  Ifnarket, 
department  will  have, 


hese  lenses  In  the  nrj| 
'$¥  speak  of  those  V^Z^i 
tested,   and   know 
avf  ty 


re  to  say 

turo.     We 

hich  we 

d   at  this 

■  *  ■•  — 


Jn,  wl 
ifl  pow 
of  pi a? 

uld  of  coi 
Job.     Tat 


'""/A 


EXTRALITE  SHUTTERS 

ARE  MAKING 

PROJECTION 
HISTORY 

ALL  NEW  SIMPLEX 
EQUIPMENTS  ARE 
FITTED  WITH  EXTRAUTES 

SINGLE  EXTRAUTES 

$  I6A° 
TWO  AND  THREE   BLADE 
TYPES. 


317  East  34th:  St-  N«wYork 


1404 


THE    MOVING    PICTURE    WORLD 


March  8,  1919 


: 


It  may  be  only  125  feet  from 
your  Projection  room  to  your 
screen,  but  that's  the  distance 
that  separates  you  from  success 
unless  you  have  the  right 
projector. 

Send   for   illustrated   catalogue   No.   15 

NICHOLAS    POWER 
COMPANY 

INCORPORATED 

Pioneers  of  Projection 
90  Gold  Street,  New  York,  N.  Y. 


I 


Vol.  39,  No.  11 


L*  l?l! 


Founded 


y 


March   IS,  laiH^^^^JTIce  15  Cents 

if'1  ■/" 


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Published    every    Friday,  ?.' 

_    Subscription  Price -.United  «„, 

i'    States  and  Its  Possessions  Jst^-'s 

|    and    Mexico,   |3   a   year;  £;»£§ 

Canada,  |3.M  a  year;  For-  «?»5y! 

eign  Countries  (postpaid),  1L,I&~ 

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ond  class  matter  June  17,  i , 

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the  Act  of  March  3,  1879. 


Copyright 
1917 
by  the 

Online™ 

Publlehlnf 

Company 


"wlhem  You  See 


You  uee 
\eBesi 


C- ni  ■—■■—■  i         i     I     !■  ^ii  iiiimisjb     ■■      i    i  --        -      "^r-M— T— im im — I'm 1 1M 

jCK&lmers    Publishing  Company  5 16 ,  .Fiftta^ye^ewYoi^p.; 


1406 


Till-    MOVING    I'K'TrkK   WORLD 


March  15,  1919 


Harrison  Fisher  says 

OLIVE  THOMAS 

is  the  most  beautiful  girl  in  America 

Myron  Selznick  says 

UPSTAIRS  and  DOWN 

is  a  snappy  society  story,  tailor  made 
for  the  lovely  star 

Ready  soon;  eight  like  it  yearly, 
produced  by  charles  glblyn 

CORPORATION 
Myron  Selznick      »     '     '     »      President  and  General  Manager 
Charles  Giblyn       »     »     -     Vice-President  and  Director  General 
501    Fifth  Avenue,   New  York 


March  15,  r919  THE    MOVING    PICTURE    WORLD  1407 

HpHE  big  men  of  the  motion 
picture  industry  are  unu- 
sually interested  in  the  Spoor- 
Thompson  film  processing 
machines  and  the  quality  of 
prints  they  are  putting  out. 
Every  one  of  these  men  who 
has  taken  the  time  to  look  at 
these  wonderful  automatic 
processing  machines  in  actual 
performance  uses  the  same 
expression — marvelous. 

SPOOR-THOMPSON  PROCESS 

Laboratories:    1333  Argyle  Street,  Chicago 
Sales  Office  and  Service  Bureau,  110  W.  Fortieth  St.,  New  York  City 
Charles  F.  Stark,  Sales  Manager  Telephone  Bryant  1490 

Circular    Letters   Generally   Land    in   the   Waste   Basket:   the  WORLD — NEVER! 


1408 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


On  and  after  March  5th,  1919,  the  news  weekly  release  heretofore 
known  as  the  SCREEN  TELEGRAM  will  be  changed  to  and  known  as 
the  INTERNATIONAL  NEWS. 

Thus  the  big  three  weekly  news  reel  releases  will  be  HEARST  NEWS, 
UNIVERSAL  CURRENT  EVENTS,  and  the  INTERNATIONAL  NEWS. 

This  change  of  name  is  being  made  so  as  not  to  confuse  the  public, 
who  believed  the  SCREEN  TELEGRAM  to  be  a  sort  of  screen  maga- 
zine instead  of  an  out-and-out  news  reel,  precisely  similar  to  HEARST 
NEWS  and  UNIVERSAL  CURRENT  EVENTS. 

Also  get  this  fact  planted:  Neither  of  these  news  reels  is  played  as 
a  favorite.  Whenever  big  world  news  breaks,  and  is  filmed  by  an  Inter- 
national News  Service  cameraman,  it  is  immediately  inserted  into  the 
news  weekly  that's  closest.  Should  the  UNIVERSAL  CURRENT 
EVENTS  be  in  process  of  preparation  and  the  news  films  come  in,  these 
are  inserted  into  this  release,  likewise  with  the  HEARST  NEWS  and 
also  with  the  INTERNATIONAL  NEWS.  Either  of  the  big  three  is 
liable  to  carry  the  big  scoops  of  the  week,  any  week;  so  it's  up  to  you 
to  BOOK  ALL  THREE  and  get  ALL  the  big  things  from  every  quarter 
of  the  globe,  every  week.  Thousands  of  houses  that  exhibited  other 
news  weeklies  have  cancelled,  and  are  now  showing  the  big  three. 
There's  a  big  reason.  Your  nearest  Universal  Exchange  man  will  ex- 
plain.  Book  the  big  three,  thru  any  Universal  Exchange. 


INTERNATIONAL  FILM   SERVICE,     729  Seventh  Avenue,  New  York 

The   WORLD   is   Subscribed   For   by    "Small   Town"   Exhibitors   Who  Need    its   Helps 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1409 


Flash  This  News 

on  "The  RED  GLOVE"  Uni- 
versal Serial  to  Your  Brother 

Exhibitors  All  Over  the  Entire  Country 


Clipped   from   "THE   BILLBOARD," 
March  1st,  1919 

"THE  RED    GLOVE » 

Scenario  by  Hope  Loring,  directed  by  J.  P.  McGowan,  an  18-episode  serial  presented 
in    two    reels    each,    starring    Marie    Walcamp,    released    by    Universal 

Reviewed  by  MARION  RUSSELL 


This  is  the  Pike's  Peak  type  of  serial,  and  its  thrilling  stunts 
can  climb  over  the  Peak  and  still  go  on.  Marie  Walcamp  is 
the  dare-devil  girl  of  the  screen,  and  no  one  has  been  able  to 
take  her  measure. 


Leading  Parts:      Marie   Walcamp,  Alfred   Allen,    Andrew   Waldron, 
Thomas  Lingham,  Leon  de  la  Mothe,  Evelyn  Selbie. 


THE  CRITICAL  X-RAY 

The  picture  is  off  with  a  good  start 
and  immediately  gets  its  stride,  coming 
around  the  stretch  with  a  burst  of  cy- 
clonic speed  that  sets  the  nerves  of 
the  spectators  jumping  like  a  Mexican 
bean.  A  band  of  marauders  called  The 
Vultures  have  a  tantalizing  habit  of  ap- 
pearing and  disappearing  as  though  on 
wings,  and  no  more  wonderful  scenes 
of  the  Western  country  have  ever  been 
filmed  for  the  entertainment  of  an 
eager  public.  So  many  amazing  situa- 
tions with  pursuits  and  escapes  occur, 
with  a  punch  in  every  climax,  that  one 
marvels  how  much  farther  these  intre- 
pid people  dare  venture.  Each  install- 
ment goes  the  preceding  one  a  length 
better  and  the  love  romance  is  worth 
going  miles  to  see. 

The  continuity  is  well  maintained  and 
Director   McGowan    is   to    be    congratu- 


lated on  a  gripping,  tensely  holding 
picture  that  will  be  followed  with  un- 
usual interest  for  many  weeks  to  come. 
Cast  entirely  suitable. 

THE  WOMAN'S  POINT  OF  VIEW 

Many  of  these  amazing  scenes  thrill 
to  the  marrow  and  cause  chills  and 
shivers  of  horror,  yet  we  are  looking 
forward  eagerly  to  the  next  episode, 
which  proves  that  excitement  in  the 
movies  is  what  the  public  most  desires. 

ADVERTISING   SUGGESTIONS 
Too   many   to   enumerate.     See   press 
book. 

SUITABILITY 
All  theatres. 

TO   BALANCE   PROGRAM 
A  good  feature  quiet  in  tone. 
ENTERTAINMENT  VALUE 
Excellent. 


What  more  can  we  say? 

Universal  Film  Mn'fg.  Co.,  Largest  Film  Mn'fg.  Co.  in  the  Universe,  Carl  Laemmle,  President, 

1600  Broadway,  New  York. 


One  Year  After   the  Paper  Started,   the  WORLD  Abandoned  the  "Sample   Copy"  Habit 


1410 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


•^\ 


"lean  honestly 
anything  that 


Owner  oEtnore  than 


The  biggest  theatre  owner  in  the 
whole  United  States  is .  talking  to 
you.  You  are  getting  the  benefit 
of  an  expert  knowledge  which  has 
built  up  the  most  successful  enter- 
tainment business  in  the  whole 
country.  You  are  getting  what 
amounts  to  an  iron-clad  guarantee 
that  the  picture  he  speaks  of  will 
be  just  as  tremendous  a  profit- 
maker  for  yourself  as  it  is  proving 
for  him  and  his  sixty  houses.  And 
Marcus  Loew  says  he  has  never 
seen  anything  that  ever  approached 

"The  HEART  OF  HUMANITY." 


Dorothylhitliw 

The  Picture  thm 

Released  thru 


The  WORLD  Carries  its  Message  of  Practical  Showmanship  to  Thousands    Who  Need   It 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1411 


say  that  I  have  never  seen 
ever  approached  it" 


sixty  theatres 


"It  is  absolutely  breaking  records  every- 
where" says  Marcus  Loew.  "I  have  not 
heard  one  adverse  criticism  from  all  the 
people  ivho  have  seen  it  at  our  theatres, 
which  run  into  the  millions." 

Do  you  get  that,  Mr.  Exhibitor  ?  Millions 
are  seeking  it  at  the  Loew  theatres,  yet 
not  one  has  anything  but  praise  for  this 
stupendous  production — this  amazing 
money-maker. 

You  can't  get  azvay  from  it!  And  it's 
becoming  more  apparent  every  day. 
•The  HEART  OF  HUMANITY  is  the 
most  successful  picture  that  the  screen 
has  ever  seen. 

Wire — write — see     it — book 
today. 


-now — 


n  Allen  Holvhar?  Super-production. 

Vill  Live  Forever 

"EWE1L,  Productions  (nrc) 


The    WORLD    Circulates    in    Every    Country    Where   There   is    a   Moving   Picture    Screen 


r 


I 


r. 


4 


. 


?v 


BajB^jfawamiEffa 


JosepK  M.  Schenck 

presents 

.   R  M  A 
TALMADGE 

in  another  of  her  peer- 
less screen    creations 

"THE 
PROBATION 
WIFE" 

h$  Angie  Ousle^  Rooser 
Scenario  bj)  KatKr?n  Stuart 

ted  \>S  5.  A.   FRANKLIN 


:M|l!liii!'^i,^illll'li;i!M^^ 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1413 


,     .' 

:  5 

1  M 

■ 

J 

in 

L       i«H.? 

^H 

g. 

AdolpK  Zukor     presents 

BILLIE  5UBKE 

(By  Arrangement  with  F.  Ziegf eld  Jr.) 

Good  Gracious  Annabelle 

A  PARAMOUNT    PICTURE 

BY    CLARE  KUMMER     DIRECTED    BY    GEORGE   MEJLFORD 


Itf 


j$%$&m 


ft  FAMOUS  PLAYERS  -LASKY  CORPORATION ,. 

»    ADOLPH  ZUKOR  Prpy  JESSE  L.LASKY  £4.v /Viv  CEClLaDEMUiEfl/mwrtfwnii  IS 

I^MHBI      —  I  II  ■!     IIIWJI        «■  ■■■IWIIIIMIMIWIIB^Bg— — 1^HKg=^C 


*  ■■  t!T._r 


1414 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


THE  NEW  ART  FILM  COMPANY  presents 


DOROTHY 


This  Announcement  Will   be   Read   by   Exhibitor!   Who  Norar  Met  a   Film    Salesman 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1415 


in 


■  ■ 


7J  (^ammoantCpIctum 


s< 


T 


By  Martha  Pittman      Scenaio  by  M.  M.  Steams.     Directed 
by  Elmer  Clifton.     Photographed  by  John  Leezer 

When   Dorothy  Gish  Tackles 
The  Bolsheviki! 

""HE  spunk  of  the   Little  Disturber 
and  the   independence    of    Battling 
Jane  are  rolled  into  one  in  "Boots.'' 

The  Bolsheviki  try  to  put  one  over 
on  her. 

Imagine  anybody,  especially  the  Bol- 
sheviki, trying  to  flim-flam  Dorothy  Gish  ! 
No  chance! 

There  are  thrills  and  romance  and 
intrigue  in  "Boots.' 

No  pinches!     No  nails! 

Dorothy  Gish  at  her  best.  Which 
means  the  whole  town  will  be  there  to 
see  her. 


*^m:  FAMOUS  PLAYERS  -LASKY  CORPORATION 


-~zu± 


The  WORLD   Looks   After  the  "Small  Town"  Showman  in   its   Advertising    Aid* 


1416  THE    MOVING    PICTURE    WORLD  March  15,  1919 


T.  H.  DAVISON'S 

Latest 

WONDER   PRODUCTION 

(6  Reels) 

"WOMEN  WHO  WIN" 

in  which 

Her  Majesty   Queen  Mary 

H.  R,  H.  Princess  Patricia  of  Connaught 
H.  R.  H.  The  Crown  Princess  of  Sweden 

Graciously  Consented 
to  actually  play  a  definite  part 


A  Stupendous  Attraction 
Unique  in  the  History  of  Cinematography 


WORLD'S  RIGHTS 

Controlled  by 

T.  H.  DAVISON 

171  WARDOUR  STREET,  LONDON,  ENGLAND 

CABLES:     DAFILSAGE,  LONDON 


Mentioning   The  WORLD  to  Advertisers  Helps   the  Advertiser   and   Helps   YOU 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1417 


IN  TOLEDO 


Two  remarkable  months  of  advance  exploitation 
are  preceding  the  coming  of  "The  Eternal  Mag- 
dalene" to  H.  C.  Horater's  Alhambra  Theatre 
for  the  week  beginning  April  20. 

One  hundred  twenty-four  sheets  for  sixty  days; 
advertising  underlines  for  two  months;  separate 
newspaper  advertising  for  two  weeks  before  the 
first  showing. 


All  of  Toledo  and  its  environs  will  know  of  this 
spectacular  drama  by  a  native-  son  of  Ohio; 
a  story  that  every  big  theatrical  manager  in  the 
East  was  bidding  for. 

The  story  of  the  woman  who  has  puzzled  the 
world  since  the  dawn  of  Creation.  Tears  or 
defiance  are  in  her  eyes.  Her  heart  is  heavy  or 
hardened.   Society  draws  its  skirts  away  from  her. 


C  O  LDWYN 


REX   BEACH'/ 

Tremendous    Drama    of  the  Yukon 


THE  BRAND 

Produced  under  the  supervision  of  GOLDWYN    -*■.•  *     Directed   by  Reginald  Barker 


':■>} 


■ 


THE  CRITICS  ARE  UNANIMOUS 

MOTION  PICTURE  NEWS:    A  Rex  Beach  story  of  the  Far  North  that  rings  the  bell. 
If  "specials"  are  your  specialty  to  overlook  "The  Brand"  you  must  shut  your  eyes. 


EX.  TRADE  REVIEW:  Rex  Beach  and  Goldwyn 
have  spared  no  pains  to  make  "The  Brand" 
stand  for  all  that  is  excellent  in  motion  pictures. 
The  story  is  of  great  power  and  appeal  and  its 
romance  grips  and  thrills. 

MOVING  PICTURE  WORLD :  A  story  of  strong 
passions  gives  "The  Brand"  the  great  inspiration 
that  made  "The  Spoilers"  such  a  success.  Also, 
"The  Brand"  has  the  punch  at  the  end  that  you 
have  been  taught  to  expect. 


N.  Y.  TELEGRAPH:  Few,  if  any  photodramas, 
ever  presented  are  as  impressive  in  production 
or  more  engrossing  in  story  than  "  The  Brand." 
"The  Brand"  will  be  remembered  when  scores 
of  other  pictures  are  forgotten. 

WID'S  DAILY:  "The  Brand"  is  a  Rex  Beach 
drama  of  Alaska  that  has  great  elemental  force; 
certain  to  interest  almost  any  kind  of  audience. 
Certain  to  score  a  popular  great  success.  A  pro- 
duction to  make  a  noise  about. 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldwyn 

1G  East  4-2 -c/  Street 


New  York  City 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1419 


FITZPATRICK 
a«iMcELHOY 

Ch.ica.qo 

Sole    Representatives 

FORD  MOTOR,  CO. 

AtotLon.  Picture 

.Laboratories 


The  FORD 
EDUCATIONAL  WEEKLY 

Covers  the  Nation 


It  pictures  the  successful,  dramatic  personalities 
of  the  greatest  nation  in  the  world.  No  place  is 
too  far  for  its  cameras  to  go  and  its  editors  to 
to  send  to  photograph  something  that  is  con- 
structively worth  while. 

Through  the  efficient,  far-flung  Goldwyn  distri- 
bution, The  Ford  Educational  Weekly  then 
blankets  the  nation,  showing  Americans  to 
Americans;  showing  the  people  of  all  places  the 
people  and  things  of  other  places. 

In  nine  weeks  under  this  distribution  contracts 
have  been  signed  for  and  the  Ford  Educational 
Weekly  is  being  presented  in  close  to  4,000 
theatres. 

The  Quality  of  this  attraction  coupled  with  a 
splendid  distribution  is  carrying  us  rapidly  to 
the  8,000  active  accounts  we  intend  to  have  in 
the  next  few  months.  Have  you  booked  the 
Ford  Educational  Weekly  through  Goldwyn  ? 

GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Gold« 

16  East  4-2 nd  Street 


Prvsicfpnt 

New  Yorlt  City 


1420 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


LOUIS  BENNISON 

in  y°peedy  Meade 

WRITTEN  AND  DIRECTED    DY  IRA    M.  LOWRY 


As  Fast  as  a  Bolt 
of  Lightning — 

Quick  on  the  draw — with  a  hole  in  the  center  of  his 
target. 

Swift  to  plant  a  mighty  right  in  defense  of  the  in- 
jured and  oppressed,  with  an  equally  mighty  left  in 
reserve. 

Quick  with  his  romantic,  dare-devil  eyes  to  win  the 
heart  of  a  girl. 

Quick  to  fight  for  a  friend  and  instantly  knowing 
his  enemies. 

That's  why  they  called  him  "Speedy  Meade;78 

This  tips  you  off  to  book  his  third  Be tz wood  Star 
Series  production  and  his  entire  series  of  six'produc^ 
tions,  distributed  exclusively  by  Goldwyn. 

"Speedy  Meade,"  released  March  23,  is^rs  fast^and 
thrilling  as  a, motor  engine  responding  to  a  three-alarm 
fire. 

GOLDWYN  DISTRIBUTING  CORPORATION 

Samuel  Goldwyn      President 

16  East  4-2«c/ Street  N.ew  York  Ci±y 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1421 


They  Start  and  They  Finish 

Exhibitors  who  sign  contracts  for  Capitol 
Comedies  immediately  discover  that  these 
comedies  are  a  franchise*  They  carry  some- 
thing with  them  besides  the  plot  and  the 
star. 

That  something  is  popularity.  They  at  once 
prove  to  exhibitors  that  they  draw  additional 
patronage  into  their  theatres. 

From  the  beginning  of  his  screen  career 
"Smiling  Bill"  Parsons  has  been  liked  by 
audiences.  This  explains  why,  out  of  more 
than .3,000  theatres  playing  Capitol  Comedies, 
less  than  fifty  theatres  have  discontinued 
them  from  the  day ,  the  first  comedy  was 
released  almost  one  year  ago. 

There  are  26  Capitol  Comedies  a  year*  One 
every  second  Monday. 


GOLDWYN  DISTRIBUTING  CORPORATION 


SamueL  Goldwkn       President 


36IEast  4-2«</  Street 


ivIew'lYbrkXcty 


Every    Week   Scores   of  NEW   SUBSCRIBERS   are  Added   to  the  WORLD'S    Bi*  Family 


1422 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


You   can   see  the   back   of  Anita   Stewart's  head 

just  in  front  of  the  right  shoulder  of  the  man  who  is 
taking  a  punch  at  the  other  fellow. 

Did  you  ever  see  a  better  action  "still"  of  a  crowd  as 
big-  as  the  one  shown  here?  This  "still"  gives  an  idea 
of  what  to  expect  in  the  film  itself. 

This  is  Lois  Weber  direction! 

The  story,  by  Marion  Orth,  author  of  "The  Price  of  a  Good 
Time"  and  other  successes,  is  full  of  romance, 
mystery  and  punch. 


All  of  my  recently  pro 
duced  Pictures  are 
bein£  released  through 
the  First  National 
Exhibitors  Circuit,  Inc. 


igtmm 


Anita  Stewart  in 
"A  Midnight  Romance" 

A  March  Release 

There    is    REAL   Service    in    the    WORLD'S   Service    to    its    Exhibitor    Subscribers 


A  FIRST  NATIONAL 
MONEYMAKER 


Extra  Selected  FRANK  KEENAN  Photoplay 


Frank  Kjeeissan 

in  the  adaptation  of  Edward  Peple's  famous  stage  success 


A  story  that  touches  the  heart  and  stirs  the  blood 

Produced  by  Anderson  Brunton  Co.     Scenario  by  Jack  Cunningham 
Direction  by  Mr  Keenan,  agisted  by  Eliot  Howe 

PATHE 

DISTRIBUTORS 


_J 


....-•^ 


i. 


• 


A.  H.  Woods  presents  \ 

SVNNIE  W\RI>  , 

in  Cleves  Kinkeod's  enormous  sfaqe  success 

Common  Clay 

o  Special  feature  of  ultra  quality 
Seven  Parts 

Produced  by  Astra   Directed  by  Oeo.Fitzmaurice  Scenario  by  Ouida  Berqere 

PATHE 

DISTRIBUTORS 


The  Big  Ones  have  picked 
ihe  big  one  of  the  year ; 

Among  Ihe  nationally  known 
houses  which  have  boohed 

Common  Clay 


are  Hie  RiaHo  of  New  York;  «t*> 
Orpheum  and  Strand  of  Cleveland; 
Merrill  of  Milwaukee;  Riviera  of* 
Chicago;  Circle  of*  Indianapolis; 
Rivoli  or*  Denver  and  Regent  oP 
Rochester. 

Beyond  question    Common  Clay 
i*  Hie  biggest  attraction  that  has<v 
been  offered  to  exhibitors    in-*i 


Ihs! 


*""■»««*•, 


Three  hearty  laugh*, 
two  snickers  and  one 
chuckle  k>  each  minute 
of  running  time. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1423 


American  Film    Company,  Inc.,  Presents 

MABCARI1A  FISHED 


IN 


PUT  UP 


YOUR  HANDS 


Directed  by  EDWARD  SLOMAN 


By  L.  V.  JEFFERSON 


Not  a  picture  of  the  prize-ring,  but  one  with 
a  real  wallop. 

Five  rounds  of  rapid-fire  action. 

A  cast  that  includes  George  Periolat,  Emory 
Johnson,  Hayward  Mack,  William  Mong, 
Kate  Price  and  "Bull"  Montana. 

You  can  advertise  it  as  a  "knockout"  and 
may  need  the  police  to  keep  'em  out  the 
second  night  you  show  it. 


Edward  Holland,  manager  of  the  Vic- 
tory Theatre,  Los  Angeles,  writes: 
''''Congratulations  on  your  great  picture, 
Margarita  Fisher  in  ''Fair  Enough/ 
My  Sunday  business,  despite  flu  con- 
ditions, 'was  over  a  hundred  dollars 
better  tha?i  the  previous  Sunday/ 


Fisher  Successes  Now  Playing : 
'Money  hn 't  Everything"  "The  Mantle  of  Charity" 

'Fair  Enough ' '  '  'Molly  of  the  Follies '  * 


Produced  by 

AMERICAN  FILM  COMPANY,  Inc. 

Samuel   S.  Hutchinson,  Pres. 


Distributed  by  PATHE 
Film   Salesmen   Can't  Reach   a   Fraction   of  the   "Small   Town"  Showmen    (he   WORLD   Doei 


1424 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


"The  Demon's  Shadow" 

The    Photoplay  Reissue  Extraordinary 

Featuring 

MITCHELL  LEWIS,  MARGUERITE  SNOW,  and  JAMES  CRUZE 

"We    are    booked    solid    on    all 
prints  for  the  next  sixty  days" — 

is  the  report  on  this  unusual  serial  from 

QUAKER    CITY    FEATURE    FILM   CO. 

1325  Vine  St.,  Philadelphia 

Other  exchanges  where  you  can  secure  the  serial 
that  is  booking  solid  are: 

Merit  Film  Corporation,  126  West  46th  St.,  Neiv 
York. 

Sipe  Film  Company,  67  Walton  St.,  Atlanta. 

Day  Film  Corporation,  412  Ferry  St.,  Pittsburg. 

A.    Rosenthal,    Suite    402,    220    South    State    St., 
Chicago. 

Gardiner  Syndicate,  47  West  Swan  St.,  Buffalo. 
Federal  Feature  film  Co.,  \7  Piedmont  St.,  Boston. 
Variety   Pictures    Corp.,   412   East   Baltimore   St., 
Baltimore. 

EXCHANGEMEN: 

There  are  a  few  excellent  territories  available.     Get  our  proposition. 


Current    ARROW    ATTRACTIONS    that    are    Box     Office  Values. 


J.    K.    Holbrook    Productions 

presents 

"THE  PROFITEER" 

with 

Alma  Hanlon  and  Jack  Shcrill 


Art-O-Graf   Film   Co.,   Inc. 
presents 

"MISS    ARIZONA" 

with 
Gertrude  Bondhill  and  James  O'Neil 


Adanac   Film    Corporation 
presents 

"POWER" 

with 
Holbrook   Blinn 


H.   N.   Nelson    Attractions 
offer 

MYSTERIOUS  MR.  BROWNING" 

with 
Walter  Miller,  Paul  Panzer,  Edna  Maison 


COMING      SOON 

A   DAVID   G.    FISCHER   PRODUCTION 

"THE  LAW  OF  NATURE" 

Nineteen-Nineteen's   Greatest   Photodramatic    Sensation 


WIRE    OR    WRITE 

ARROW    FILM    CORPORATION 

W.   E.  SHALLENBERGER,  President 
TIMES      BUILDING,     NEW      YORK 


m. 


•'hig    I:me"    and    "Small    Time"    Showmen    Get    Value    for    Their    WORLD    Subscription 


CORINNE 
GRIFFITH 

in 

The 

Girl 
Problem 

As  Brimful  of  Appeal, 
of  Allurement, 
of  Unexpectedness, 
of  Radiance  and 
Feminine  Witchery 
as  J 

Girls  Themselves 

vvritten  ty- Joseph  FranklinR)lan J 
Directed  ty-Kenn<2tKVwbD 

VITAGRAPH 

Albert  ESmith.  President 


JT 


*%*z 


?^:, 


\ 


k»" 


1426 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


BERT  HALL'S 
PERSONAL  APPEARANCES 


ACCOMPANIED  BY 


WIDELY  HERALDED  AEROPLANE  FLIGHTS 


AND 


EXTENSIVE  ADVERTISING  CAMPAIGNS 


MAKE 


CjOlII  Starring  LIEUT.    BERi 

^S^-^WJV,-^^    of  THE   LAFAYETTE  /ESQU/ 


THE  GREATEST 

SHOW  PROPOSITION 

OF  THE  YEAR 

ARRANGE  YOUR  BOOKINGS  FOR  THIS 
REMARKABLE  PICTURE  IMMEDIATELY 


BOOKINGS  PLACED  BY 


Independent  Sales  Corporation 


DISTRIBUTED  THROUGH 

Film  Clearing  House,  Inc. 


Foreign  Rights  Controlled  by  Apollo  Trading  Co.,  Longacre  Theatre  Bldg.,  New  York 

The    WOKI.D    Points    its   "Policy"   in    (he    General    Direction    of    HELPFULNESS  to   ALL 


^•.**irt«y£»'W%»«^ 


\{EEKS  ia 

QU1NNS 

LosAsi§e!es 
Theatre 


The  Los  Angeles  crowds  defied  the  influenza,  they 
braved  the  rains,  they  simply  couldn't  keep  away. 
Week  after  week  they  jammed  Quinn's  Theatre.  The 
wonderfulness  of  the  picture  spread  like  wild-fire 
and  for  eight  solid  weeks  they  held  them  out. 


Directed  bu  KINQ  W.   VIDOR 


A  BRENTWOOD  PRODUCTION 


I 


TSeZeajed  through 

EXHIBITORS  MUTUAL 


l?OBERTSON-COLE 
C  O  M  P  A  N  Y 
DIVISION  OF  FILMS 
BANKERS  and  EXPORTERS 
FOF?   THE    PRODUCER 


u 


THE  TURN  IN  THE  ROAD 


TH£    LOS    ANGELES    PAPERS    WERE    PROFUSE    IN  THEIR    PRAISE 

"A  wholesome  story  touching  the  passions  and  virtues 
of  a  clean-cut  group  of  people  ....  presents  problems 
and  offers  cheering  solutions— likely  to  remain  stamped 
upon  the  mind  of  every  audience.' 

Los  Angeles  Examiner 


EXHIBITORS 


[f  Britijris  OtfJJhe  S.R.O.  S#n 


MUTUAL 


ROBERTSON- COLE 
COIMPANY 
DIVISION!  pF  FILM.r 
BANKERS  arid  EXPORTERS 
FOR  THE  PRODUCER 


A    BRENTWOOD    PRODUCTION 

Directed  by  KING  W.  V1DOR 

With  an  All  Star  Cast  Including 

Little  Ben  Alexander,   Helen  Jerome  Eddy,  Winter 

Hall,  Pauline  Curley,  Lloyd  Hughes,  George  Nichols 

and  Charles  Arling 


\%f  I  i  A  j\  f^^fm       InhisSeoDndbigfJesseD.HamptouProductioa 

desmond  "^Prodigal 

Liar- 


"tour  audience  is  Mot  oiil^ointf  to 
come  out  oftlie  theatre  smiling 
and  iau^Hft$but  the^II  tell  everyone 
th^ymeet  about  the  incident  Where 
a  little  school  "inarm  hits  DesutoMd 
on  the  head  With  a  ntcehard  rock, 


(Released,  through 

^EXHIBITORS  MUTUAL 


ROBERTSON- COLE 
C  OM  P  A  M  V* 

DIVISION  OF  FILMS 
BANKERS  and  EXPORTERS 
FOR  THE  PRODUCER 


of  Fafev 


Directed  by  Howard  Hickmaru 
Produced    by    B.  B.  FEATURES 

*ln*A Trick  of  Fate"  the  star  scores  another  success.  Let 
MirxBarrLrcale  be  supplied  With  fairly  <£ood  xtorier,  ar 
/he  harbeevt  lately  and  yon  Wont  have  to  break  Vowr 
neck,  advertizing  her  pictures  in  order  to  brm^  Idem 
in.—  a  simple  announcement  Will  do  the  trick  for  you." 
P.  X  Harrtfon,Motton  Picture  NeWr  Mat;  L 1919 

Released  Through. 


EXHIBITORS  MUTUAL 


ROBERTSON -COLE.  COMPANY 

DIVISION  OF  FILMS 

BANKERS  and  EXPORTERS 

FOR,    THE.    PRODUCER 


J  .V  .R. 


1432 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


4paptedb/ 

Louis  Joseph 
Vance 

FROM  THE 
METROPOLITAN 
MAGAZINE 
STORY 

"THE  ALCHEMY 
OF  LOVE  " 
BTYINGIEE.ROE 

PIRECTEO  Br 

J.  SEARLE  DAWLEY 

ftEADT  FOR 
RELEASE 


THEODORE  C.  DEITRICH 
PRE5ENTS 


\ 


(£> 


HEADING  HER  OWN 
COMPANY,  DE  LUXE 
PICTURES  inc. 

IN 


W) 


EXQUISITELY 
PICTUREDAND 
STAGED 


"WiE! 


NEW  rORK    NORTHERN  NEW  JERSEY  AMP  WESTERN  CONNECTICUT 
FOR  ALL  OTHER.   TERRITORY  APPLY  5 MERRY* SERV/CE  , 


The  WORLD  Values  iU  Good  Reputation;   Our  Subscribers  Are  Responsible  For  It 


March  15.  1919 


THE     MOVING     PICTURE    WORLD 


1  «3 


A  SIX  PACT 
DRAMA 


15  THE  PINNACLE  OF 
ACHIEVEMENT  IN  THE 
PtlOTODRAMATIC  CAREER  OF 


ALSO  IN  THREE  OTHER  FAMOUS 
DORIS  KENYON  PICTURES. 
"WILD  MONEY  BY  LJ  VANCE 


AND  V.E.ROE 


"THE  INN  OFTHE  BLUE  MOON 

ANOTHER  VANCE -ROE  TRIUMPH 


"THE  STREET OF 
SEVEN  STARS ;; 

BY  MARY  ROBERTS 
RINEHART 


KENYON 


a*i 


4K^,V^'-v^-^v^--^ 


1/  ' 


zir 


u/& 


^r — j£X& 


0M 


••^,i' 


J^Cvv^V^«^U 


t 


Jr 


*4fc*V< 


WHAT  THE  CRITICS  SAY'- 


The  New  York  Evening  World: 

Doris  Kenyon  in  "Wild  Honey"  succeeds  in 
making  the  story  convincing  and  in  pleasing  ner 
admirers  with  an  unconventional  interpretation. 

The   Los  Angeles   Times: 

Doris  Kenyon  in  "The  Inn  of  the  Blue  Moon" 
is  a  relief  from  the  average  picture  stage  artificer. 
She  doesn't  act— she's  just  Doris. 

The   Butte  Miner: 

Doris  Kenyon  is  very  attractive  in  her  new 
play,  "Wild  Honey."  She  makes  the  star  role 
by  sheer  cleverness.  . 

The  Kansas  City  Star: 

Doris  Kenyon  makes  good  in  Mrs.  Rinehart's 
story  "The  Street  of  Seven  Stars,"  done  into  six- 
part  pictorial  drama.  Miss  Kenyon  is  the  eighth 
star — first  magnitude. 


EXECUTIVE  OFFICES    j 

729- 7-*  AVE,  NY  J 


BOOK/NO  P/RECT  THROUGH  THE  V/tLLtAM  L  SftERRY SERWCE ',  729-7*  AVE  NX 
CBNE&AL    F=tLM    EXCHAHO£. 


£cc£es  «w  hx\ 


Th«  Paper  That  ii  PAID  For  U  the  Paper  That   is  READ;  That  Paper  ia    the   WORLD 


1434 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


Mentioning    the    WORLD    in    Answering   Advertisers    is    Something    That    Helps  Both   Ways 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1455 


ALL  PRODUCED  UNDER,  THE  PERSONAL  SUPERVISION 
OF  SAMUEL  L.  ROTHAPFEL 


^^:(*:«:a:9:»:9:a:a:»:9:9:9:?:»:9^VAV,»u»:9:9:»:o:»:»:9:«^ 


The   Average   Exhibitor   Gets  More  Pieces  of  Mail   Than   Any   Firm   in  Hii    Town 


.PACK 'EM  IN!   NOW 


PEGGY  HYLAND t. 

^Rebellious  Bride 

DIRECTED  BY  LYNN    REYNOLDS 
WHIRLWIND  ROMANCE  OF  A  MAID  OF  THE  MOUNTAINS 
A  WILLIAM  FOX  PRODUCTION 


BOOK  NOW 


FOX 

FILM  CORPORATION 


EXCEL  PICTURES 


Into  d  Sea  of  Profits ! 


LET  WAVES  OF  FUN   WASH 
THE  CASH  INTO  YOUR  BOX  OFFICE 


BOOK  , 

captain  Bud  Fishers 


AND 


JEFF 


ANIMATED  CARTOONS 

RELEASED  BY 
WILLIAM     FOX 


1438  THE     MOVING     PICTURE    WORLD  March  15,  1919 

Advertising  Aids  and  Reviews 
Advertising  for  Exhibitors 
Among   Independent   Producers 
Motion  Picture  Educator 
Music  for  the  Picture 
The  Photoplaywright 
Producers'  and  Distributors'  News 
Projection  Department 
Tips  for  the  House  Manager 
Live  News  from  Everywhere 


Every  question  which  has  or  may  confront  an 
Exhibitor  in  the  daily  conduct  of  his  house  has  been 
studied  in  detail  by  expert  showmen.  The  various 
departments  in  the  MOVING  PICTURE  WORLD  as 
tabulated  above  is  the  result. 

The  continued  increase  of  new  subscribers  clearly 
shows  that  the  Exhibitors  want  the  World.  Every 
new  subscription  and  renewal  is  a  $3.00  acknowl- 
edgement that  the  World  is  giving  complete  satis- 
faction. 


//    the   Exhibitor  wants   it,   the 
manufacturers  of  films,  machines 
and  accessories  need  it. 
The  Moving  Picture  World  has 
the  largest  trade  circulation. 


CRAIG  KENNEDY 


THE  SERIAL 


ARRANGE    THROUGH 


ARROW    FILM 
EXCHANGE,     Inc. 

1235  Vine  Street      -  Philadelphia,  Pa. 

DAY        FILM 
C  O  R  P  O  R  ATION 

412  Ferry  Street     -     -     -      Pittsburgh,  Pa. 


"The 
Carter 
Case" 


SAMUEL 
GRAND 

48  Piedmont  Street     -     -        Boston,  Mass. 


FOREIGN      RIGHTS 

EXPORT    6?    IMPORT 
FILM     COMPANY 

729  Seventh  Avenue  -     -    New  York  City 


Best 

in 

Story 

Production 

Direction 

Thrills 

Cast 


OLIVER  FILMS 

Incorporated 
NEW     YORK 


SUPER     FILM 
ATTRACTIONS,   Inc. 

1209  E  Street,  N.W.  -  Washington,  D.  C. 

CELEBRATED   PLAYERS 
FILM    CORPORATION 

207  South  Wabash  Avenue   •  Chicago,  111. 


PIONEER    FEATURE 
FILM    CORPORATION 

126  West  46th  Street     •     New  York  City 

C    R    I    T   E   R    I   O   N 
FILM    SERVICI 

67  Walton  Street       •     •     •      Adanta,  Ga 


MIDWEST 
DISTRIBUTING  CO. 

Toy  Building     -     -     -      Milwaukee,  Wis. 


March  15,  1919  THE    MOVING    PICTURE    WORLD  1439 


Things  You  Must  Have  Noticed 

The  Policy  of       GaClfDODt 

Is  Not  To  "Crow"  Every  Time 

UUDOPt 

and 

Gatsmont 
Graphic 

Secure   an  Advantage   Over 
Competitors 

The  Following  Selections  at 
The  Rivoli  and  Rialto  Theatres, 
New  York  City,  tells  the  story 

Week  of  Gaumont  All   Competitors 

February  9th  ....  9  Subjects  12  Subjects 

February  16th  ...  7         "                       9 

February  23rd  ...  10                                9 

March  2nd 9         "                      6 

THE  COMPUTATION  IS  ON  THE  BASIS  OF 

three   to   one 


They  have  ushered  in 
a  barrage  of  laughs  and 
of  great  big  business! 


BOOK  "THE  BETTER  'OLE" 

WORLD  FILM 


iyjtuj>»juuujiiiioypiiJuiijm^jtJuu^A«JLM 


The  Best  Criticisms  Without  Exception  Ever 

Accorded  a  Motion  Picture  Feature 
i  by  the  New  York  Newspapers 


New  York   Evening   World: 

"The  Better  'Ole,"  shown  in  motion  pictures  at  the 
Strand  while  the  play  is  still  current  on  the  speaking 
stage,  is  as  fine  an  example  as  one  could  wish  for  as 
to  what  can  be  done  on  the  screen.  It  is  one  of  the 
best  motion  pictures  shown — If  It  may  not  be  called 
the  best.  To  miss  seeing  it  is  to  miss  a  screen  enter- 
•ainment  better  than  most  of  those  bearing  the  "Made 
m  California"  stamp. 


New  York  Evening:  Mail: 

The  film  adds  nothing  to  the  sketchy 
string  of  Bairnsfather  cartoons  in  the  way 
of  romance,  but  holds  them  level  as  an 
appealingly  human  portrayal  of  character. 
Old  Bill  and  his  pals,  as  they  were  shown 
at  the  Strand  yesterday,  made  friends  as 
quickly,  or  almost  as  quickly,  with  their 
audiences  as  they  do  In  the  Cobuni  pro- 
duction at  the  Cort.  The  comedy  situa- 
tions were  quickly  grasped.  "The  Better 
'Ole"  is  one  of  the  few  feature  pictures, 
moreover,  that  I  have  heard  applauded  in 
{lie  movie  theatres,  indicating,  I  should 
say,  that  it  has  much  the  same  quality  of 
appeal  as  the  play.  And  if  it  has  that. 
it  is  about  as  sure  of  success  as  It  need  be. 


New  York  Evening-  Telegram  : 

"The  Better  'Ole"  as  a  photoplay  lias 
more  variety  than  the  stage  play.  It  has 
not  lost  any  of  the  humor  of  the  walrus- 
moustaohed  figure  of  "Old  Bill,"  together 
with  bis  satellites.  Alt'  and  Bert.  The 
story  written  around  Old  Bill  is  told  with 
humor  and  a  healthy  and  wholly  charac- 
teristic pathos,  on  the  screen,  as  on  the 
stage.  The  acting  is  admirable.  The  pic- 
ture will  be  thoroughly  enjoyed  by  all  who 
see  It. 


r.:ynjTU"S 


New  York  Journal  of  Commerce: 

"The  Better  'Ole"  made  a  very  strong 
appeal  on  Die  screen  at  Uie  Sir;-"--"  at  its 
Initial  showing  this  week.  All  e  toe  lov- 
able characteristics  of  Old  *»vll  were  effec- 
tively presented  by  Charles  *tock.  Arthur 
Cleave  as  the  philandering  Bert  and  Hugh 
Wright  as  Alf  compared  favorably  with 
.Mr.  Coburn's  companions  in  the  stage  ver- 
sion. Those  who  have  enjoyed  Bruce 
liairnsfather's  cartoons  and  character 
sketches  on  the  stage  will  appreciate  the 
little  Incidents  and  humorous  bits  that 
have  been  introduced  into  the  screen  story. 
Xo  better  screen  entertainment  has  been 
presented  at  the  Strand. 

New   York   World: 

"The  Better  "Ole"  is  an  excellent  movie 
version  of  the  celebrated  play  and  cartoons 
by  Bruce  Bairns-father. 


New  York  Tribune: 

"The    Better    'Ole"    is    attracting     big 
crowds.      It    is   thoroughly   as   satisfactory 
.1*  any  portrayal  of  the  Bairnsfather  com- 
•  <i>    could    be.      At    any    rate,    the    people 
swarmed    into  the   Strand   to  see  the  pic- 
ture, and  everybody  seemed  to  be  delighted 
with   it.      They    applauded   all   daring   the 
nuance   whenever   Bill    scored    .1 
.1  song,  blew  up  a  bridge  or  got  dec- 
d,    and   they   applauded  loudly  at  the 
Rnlata     Especially  when  Alfs  llghtei  Bnallj 
rmed  the  function   for  which   it   was 
n  d 


New  York  Times: 

"The  Battel  'Ole"  on  the  screen  is  still 
"The  Better  "Ole."  It  has  the  unmis- 
takable of  Bruce  liairnsfather's  human 
humor  and  it  gives  what  will  he  to  many 
an  illuminating  and  thoroughly  enjoyable 
picture  of  the  life  represented  In  Ins  ou 
toons. 

New  York   Sun: 

The  screen  version  of  "The  Better  'Ole." 
adapted  by  the  Cinema  Distributing  I 
Deration,  and  seen  yesterday  at  the  Strand. 
makes  it  possible  for  the  cartoon  Iliad  of 
the  Great  War  to  be  doing  business  in 
three  mediums  simultaneously:  on  the 
screen,  on  the  stage  and  In  the  book  stores 
Charles  I  tuck's  old  Bill  compares  nell  with 
that  of  Charles  Coburn.  even  to  the  artistic 
sincerity  of  grimy  fingernails.  The  film 
adheres  successfully  to  tin-  play  at  the 
Celt,  except  for  the  Introduction  of  a  poet 

hut    when   did   poets   ever   matter  ill   this 
«.  rldl 


New  York  American: 

•  The  Better  'Ole,"  a  photoplay  relating 

to  Bruce  Hainistathei's  famous  cartoons. 
is  the  star  attraction  at  the  Strand.  The 
stage  play  ot  the  same  name  is  enjoying 
a  national  vogue.  The  screen  version  at- 
tracted record  patronage  yesterday,  due  to 
the  truthfulness  of  its  philosophy  and  at- 
mosphere 'lie  universal  appeal  and  good 
will  of  its  storj  the  splendid  enactment 
ot   characters   to    a   celebrated   company. 


New  York  Telegraph: 

BrUCe    Itaiinsfathcr's    humorous    Inspir. 

imp  is  running  at  the  Strand  Theatre  tn 
crowded  business.  Old  Hill.  All  ami  Bert 
belong  among  the  immortals  The  pictun 
is  admirably  done  and  the  types  have 
stepped  from  the  sia^e  to  the  screen  with 
no  loss  in  humor  or  in  faithfulness.  The 
little  jokes  on  red  tape  were  much  appre 
.  iated  by  the  audience 


A/iFNTiGF  YJEA&  OF  FFFO&F 
0/V  T/f£  PA&T  OF  r///f  (//Y//FA&0 
Of  CO/V0//VAT/O/V  OF  TAIE/VF 


MACAULEY  PHOTOPLAYS  wc 

CHARLES  R    MACAULEY    — 

FEANK  BORZAGE 
OLLIE  L  SELLERS 

NAN  BLAIR 
jniLTON  MANASCO 
JACK  MA.CICENZ.IE 
SIDNEY   R.  FLOWER, 


JACK  MULflALL 
PAULINE  5TARKE 
KATHRYN  APAM5 
HARVEY  CLARKE 
JEAN  HERSHOLT 
WILTON  TAYLOR 
CHARLES  FRENCH 
MILLARD  WILSON 
WALTER  WHITMAN 
EDDIE  HEARNE 
NANINE  VRIGHT 
GEORGE  PIERCE 
ALBERTA  LEE 
BETTY  SCHADE 
VTAHNA  LA  RENO 
WALTER  PERKINS 
WILLIAM  DYER 

WILLIAM  V.  MEINKL  JEwa 
JOHN  CA55AR 
FRANK  NEWBUBG 


TRIANGLE 
POX 
UNIVERSAL 

LASKY 
GRIFFITH 
GOLDVyTN 
METRO 
FOX 
FOX 


WORLD 


PRODUCER- 
AUTHOR. 


TECHNICAL, 


STAFFS 


CA5T 

OP 

PLAYEH5 

AND 

THEIB  F0PMER 
ASSOCIATIONS 


TRIANGLE. 


ROTfi  ACKER  FILM  MfG  CO. 

LABORATORT   DETAILS 

TWO  MILLION 
LETTERS  MAILED 

THROUGHOUT  AMERICA. 
EVERY  DAILY  PAPER  IN 
THE  WORLD  PRIMMING 
WITH  HEADLINES  ON  THIS 
SUBJECT 


ONE  YEAR  INTME  MAKING 


jV/7C4C/L£r  /WOTVAL/9KT 


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PSrCffOJLOG/CAL  2Z//r£#TA/A//f/C  JC/?££/V P#OP(/Cr/Ort 


DIRECTED  &r 
FRAN» 

BORZAGE 


""sVAw/utu,,,, FRANK 


A  ROMANCE  Or  TODAY  TCCMiNG^ra 

EXCITING  EPISODES  WITH  WOODROW  WiLsONiS 
LEAGUE  OF  NATIONS  AS  THE  BACKGROUND 

IT  CONTAINS    ALL  THE.    ELEMENTS 

OF  A    SERIAL, IS   A    DIGNIFIED    PRODUCTION 

AND    COMES   AT  JUST   THE  RIGHT  TIME 

DISTRIBUTION    ARCANGEMENTS    TO   BE  ANNOUNCED 

SHOQTLr 


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1444  THE     MOVING     PICTURE     WORLD  March  15.  1919 


TH 


AR 


DIDN'T  NEED  NEW  YORK  TO  "PUT-IT-OVER"!! 
STOPPED-BUSY-DETROIT-DEAD-STILL-IN-ITS  -TRACKS!! 
ALL-EYES-TURNED-ON-THE-BROADWAY  STRAND 
—EVEN  BUSINESS  WAS  FORGOTTEN!! 

Opened  in  Detroit  Sunday,  March  2nd,    for  the  first  time  anywhere  to 

$4,754.80  Receipts!! 

11,000  Paid  Admissions!! 

20,000  People  turned  away ! ! 

$100,000.00  Territory  sold  in  one  day ! ! 

BREAKING  ALL  BOX  OFFICE  RECORDS! ! ! 
UPSETTING- ALL-TRADITIONS-OF-SHOWMANSHIP ! ! ! 

THE    BIGGEST  OPENING    THE 

WRITE  OR  WIRE  QUICK   FOR  FIRST  RUN 
Address 

HARRY  GARSON  AEOLIAN 

Managers   of   "First   Ran"   Houses    and    "Small   Town"   Showmen    Value     the  WORLD 


March  15,  1919  .  THE    MOVING    PICTURE    WORLD  1445 

WITH 

BLANCHE  SWEET 

DIRECTED  IN  PERSON  BY 

MARSHALL   N  El  LAN 


ON  A 


IN 


BOX    OFFICE    STATEMENT 


SUN.,    MAR.  2 

-   -   -   $4754.80 

MON.,      "      3 

-   -   -     3081.20 

TUES.,     "     4 

-   -   -     3187.60 

WED.,       "      5 

-   -   -    3192.10 

AT  PRICES  ADVANCED  TO  $1.00— IN  A  THEATRE  SEATING  ONLY  1400 
AND  JUST  AROUND  THE  CORNER  FROM  NOWHERE 

NOTE — At  the  time  of  going  to  press  the  lines  at  the  Broadway  Strand,  in  a 
blinding  blizzard,  still  extended  around  the  block  leading  from  both  directions. 
The  difference  in  the  gross  receipts  of  Sunday  and  the  week  days  is  accounted 
for  by  the  matinee  prices  which  prevail  on  week  days! ! 


WORLD  HAS  EVER  SEEN-BAR  NONE!! 

IN  YOUR  TERRITORY— PERCENTAGE  ONLY!! 

HALL  NEW  YORK  CITY 

They  Know  the  WORLD  and  READ  it  is  every  Spot  on  Earth  Where  There's   a  Screen 


1446 


THE  MOVING  PICTURE  WORLD 


March  15,  1919 


TH 
UN 


A 


$  1 00,000. 


•II 


Over  One  Hundred  Thousand  Dollars,  worth  of  Terri- 
tory sold  the  opening  day  to  such  shrewd  buyers  as 

CLARK  &  ROWLAND  -    -   Western  Pennsylvania  and  West  Virg. 
FRANK  HATCH     -   -   -   -  Ohio 

SOL  LESSER California 

JULE  and  J.  ALLAN     -  -   Canada 

Who  made  it  a  point  to  be  in  Detroit  at  the  opening, 
and  approximately  over  $100,000  in  offers  for  other 
territory  refused!! 

AIN'T  IT  A  "SIN"? 

MONEY    Turned   Away   from    the   Box    Offices! 
MONEY  Turned  Away  from  State  Right  Buyers! 

—AN  "UNPARDONABLE  SIN"!! 
WRITE  OR  WIRE  QUICK  FOR  FIRST  RUN 

Address 

HARRY  GARSON  AEOLIAN 


March  15,  1919 


THE  MOVING  PICTURE  WORLD 


1447 


WITH 


BLANCHE     SWEET 

DIRECTED  IN  PERSON  BY 

MARSHALL    NEILAN 


N  A 


The  Great1  Big  10  Reel  Production  of  Major  Rupert 
Hughes,  Astounding  Story  which  made  the  world  "Sit 
up  and  take  notice"  and  has  already  sold  over  the 
2,500,000  mark! 

Acknowleged  by  all  who  have  seen  it  to  be  one  of  the  few 
Big  things  of  the  Screen,  and  backing  up  this  opinion 
by  the  Biggest  Opening  ever  accorded  any  other  Pro- 
duction anywhere— by  the  tremendous  business  done 
daily— and  by  the  unbounded  enthusiasm  of  the  audi- 
cesen  such  as  has  never  been  witnessed  in  any  theatre— 
which  proves  again— 


a 


THE    STORY    IS    THE    THING" 


IN  YOUR  TERRITORY-PERCENTAGE  ONLY!! 


HALL 


NEW  YORK  CITY 


1448 


THE  MOVING  PICTURE  WORLD 


.March  15,  1919 


TENTJ  and 


TO  CONTENTS 


Advertising     Aids    and    Reviews 1524 

Advertising    for    Exhibitors 1491 

Adopts  Novel  Scheme  to  Advertise  "Salome". .lidO 

Aliens     Invading    Maritime    Provinces 1502 

Almazov  Film  Laboratories  Opens  Plant  at 

New   York    1466 

"Amazing  Wife,  The"    (Universal) 1528 

Among    Independent    Producers 1520 

"And    the    Children    Pay"    (Tyrod) 1525 

Asher   with*  Famous   Only 1458 

Baggot,   King,   Returns  to  the   Stage 1468 

"Better   'Ole"  Week  at  the   Strand 1466 

Better  Kansas  Crops  Will  Benefit  Film  Men  1486 

Breckhouse,    John    W.,    Dies 147" 

Buck  Censorship  Bill  a  Menace  to  the  Trade.1478 
Buranger,  Clara  S.,  Registers  Several  Scena- 
rio  Sales    1488 

California     Picture      Men      Fight      Adverse 

Legislation    1471 

Canadians    Importing    British    Films 1481 

Chaplin    Signs    Contract    to    Fit    His    Movie 

Trowsers      1480 

Chicago  News  Letter 1477 

"Children    of    Banishment"    (Select) 1527 

Combat  Troops   in  A.   E.   F.  Ask   to  See  Big 

War   Films    .1482 

Cleveland  Men  Organizing  a   Circuit.... 1506 

Detroit  Exchange  Manager  Judges  Men  by 
Their    Letters    1476 

Detroit  League  to  Oust  the  Dishonest  Ex- 
hibitor      1476 

Detroit  Board  M.  P.  E.  M.  Has  New  Home.. 1503 

Dr.  Sugden  Reveals  Beauty  of  Alaska's 
Flowers    1490 

Dressier,  Marie,  Pictures  Occupy  Court's  At- 
tention  1471 

Drummond  of  Knoxville  Calls  at  World 
Office     1458 

Echoes   of   the   Syracuse   Convention 1483 

Exhibitors   Protest   New   Fire  Order 1480 

Express  Order  Arouses  Minneapolis  Film 
Men 1450 

Fails  in  Final  Effort  to  Remove  Rental  Tax.. 1^*9 

Farren  of  Rochester  Starts  Things 1507 

Fay's  Theatre  Breaks  Its  Previous  Business 

Records  1490 

"Fight  for  Love,  A"    (Universal) 1526 

File     Suit    Against    Exhibitor     for    Alleged 

"Bicycling"     1480 

"Forbidden  Room,  The"  (Fox) 1524 

"Forfeit,    The"    (Hodkinson) 1530 

Ford    Renews    Acquaintance    with    Pictures 

and  M.  P.  W *. 1485 

Fox's   "Salome"   Packs  Chicago  Band  Box.. 1479 

Fox-Farnum   Week    at   the    Rivoll 1467 

Fox  to  Extend  European  Business 1478 


"Gentleman   of  Quality,  A"    (Vitagraph) .  . .  .1527 

Gets  Away  with  50-Cent  Prices 1455 

Getting  After  Pirates  Who  Thrive  on  Films. .1460 

"Go   Get     Em   Garringer"    (Pathe) 1528 

iioldwyn   Starting  Coastward  Predicts  Fewer 

Pictures    1488 

Goldwyn  Caters  to  Kansas  City  Shows 1508 

Griffin,    Herbert,   Is   Busy  in   Siberia 1486 

"Hand   Invisible,   The"    (World) 1524 

"Heart   in   Pawn,   A"    (Exhibitors-Mutual) ..  .1529 
"iieart    of    Humanity"    Will    Get    Big    Re- 
ception   in    Lima 1476 

"Her  Code  of  Honor"  (U.  P.  T.) 1530 

Hoosier  Managers  Get  Questionnaire 1468 

How   Omaha    Showman   "Circused"   Film.... 1484 

Ince,  Tom,  Enlarges  Culver  City  Studio  Staff. 1481 

Industry's  Chiefs  Honor  Brady 1451 

Irene   Castle   Engaged    by    Famous   Players- 

Lasky    1465 

It  Looks  Like  a  New  Loew  Circuit 1505 

"It's  a  Bear"   (Triangle) 1529 

Judge  Erlanger's  Decision  Vindicates  Harry 
Grossman    1486 

Kansas    City    Exchangemen    Organize   Trade 

Board    1450 

Kent,  of  Cincinnati,  Has  a  New  Slogan 1500 

) 

League  Sponsors  Sunday  Recreation 1470 

Lincoln   Renews   the  Fight  for   Sunday  Pic- 
ture Shows   1471 

List  of  Current  Film  Release  Dates, 

1534,  1536,  1538,  1540 
Live  News  from  Everywhere 1500 

Manitoba  Board  of  Censors  Examined  5,462 

Reels     in     1918 1450 

Map    Is    Not    for    Lynch,     but    This    Page 

Compensates     1482 

Motion     Picture     Educator 1489 

M.  P.  O.  Local  171   Shows  Patriotism 1504 

Missouri's    Censor    Bill     Intrdouced 1458 

Nebraska  Wants  No  State  Censors 1458 

News   of   Los   Angeles   and   Vicinity 1473 

New    Theatre    in    Roekaway    for    Vaudeville 

and    Films     1450 

New    Brunswick    Welcomes    Plans    for    Big 

New    Theatre    1475 

Newark   Operators'   Ball   Is   Most   Successful 

Affair I486 

Official    Statistics    on    December    Film    Ex- 
ports         .1475 

Officers   Named   for   United   Artists 1449 

Otto,  Henry,  Felt  Call  of  Footlights  Early.  .1479 
"Out    of    the    Fog"    Blocks    Traffic    in    Mil- 
waukee      1478 


Pathe's     "Stars    of    Glory"   .Now    "The    Un- 
known    Love"     1484 

Pathe  Repudiates  Will  Fox,  Who  is  Operat- 
ing    in     Texas 1450 

Personal    and    Otherwise 1465 

Photoplay  wright     14!»4 

Picture    School    Promoters    Again    Land    in 

Jail      1450 

Picture    History    Made    in    Detroit 1459 

Present   Annual   Report  of   Hebrew   Bodv   in 

Film    Form     " 1488 

Projection   Department    1495 

Protest  Erection  of  New  Theatre 1481 

Producers'  and  Distributors'  News 1509 

Precisionist     Re    Projectionist,     A 1476 

Publicity   Man    Gets    a    Valentine 1457 

Queen   Mary   Plays   in   Film   Story 1485 

Rambles   'Round   Filmtown 1462 

Reviews    and    Advertising    Aids 1524 

Robertson-Cole    Forging    Ahead    in    Foreign 

Field     1468 

Rogers,   Will,    Declares   President   Stole   His 

Act 1468 

Rogers'    "Wise   Cracks"    Start    with    a   4,000 

Circulation    1475 

Rubbernecking    in    Filmland 1461 

i 

Salt  Lake   Will   Have   a  New   Exchange.  ..  .1501 

"Salome"    Breaks    Record    in    Florida 1483 

"Satan,     Junior"     (Metro) 1526 

Schedule  Hearing  on  Missouri  Censor  Bill..  1458 
Schwalbe's  Loyalty  Dinner  Tribute  of  First 

National     1450 

"Sis  Hopkins"  at  New  York  Strand 1485 

"Sis  Hopkins"   (Goldwyn) 1525 

Soldiers    Boys'    Orchestra    Back    to    Wysor- 

Grand     1478 

Sunday  Opening  Up  to  Iowa  Cities 1472 

Sunday  Bill  Fails  in  Indiana  Senate 1470 

Sutherland,    Griffith,    Goes    from    Movies    to 

Y.   W.   C.    A 1490 

Sunday   Hearing,   Albany,   March   12 1469 

Tells  of  Way  He  Exploits  His  Shows 1482 

Texan   Kicks  on   Including  "Nuts"   In  Town 

Population     1449 

Texas   Legislators   Getting  Busy  on   Theatre 

Stuff   1470 

Texas  Showman  Runs  Three  Programs  Daily.1460 
3,400  Theatres  Showing  Hayakawa  Features.lid2 
This  Parson-Exhibitor  Is  Some  Hypocritical 

Censor    1449 

Two   Universal    Men    Promoted 1465 

Unsympathetic  Censorship  Discussed 1472 

Wichita    Proud   of    Its    Peerless 1487 

"Winning    Girl,    The"    (Paramount) 1527 


CARBONS  &   CARBON  ACCESSORIES. 

Speer   Carbon    Co 1537 

ELECTRICAL  &    MECH.  EQUIPMENT. 

Amusement  Supply   Co ,l:>32 

Argus  Lamp  &  Appliance  Co 1530 

Elect  ric    Compositor   Co 1530 

Fidelity     Electric     Co 1539 

Hertner   Elec.    Co 1532 

Northwestern     Elec.    Co 1539 

Porter.    B.    F 1537 

Reynolds    Elec.    Co -=-•}?*? 

Typhoon    Fan    Co 1-H1 

Universal   Motor  Co 1532 

LENS  MFRS. 

Bausch   &  Lomb   Opt.   Co 1511 

C.   P.    Goerz   Amer.    Opt.   Co 1537 

Gundlach   Manhattan   Optical   Co 1539 

MFRS.    OF   INDUSTRIAL    PICTURES. 

Cromlow     Film     Lab 1537 

Erbograph    Co 1537 

Evans   Film  Mfg.  Co 1539 

Rothacker    Film    Mfg.    Co 1542 

MFRS.    OF    MOVING    PICTURES. 

American    Film    Co.,    Inc 1423 

Arrow    Film    Corp 1424 


TO  ADVERTISERS  — 

Famous    Players-Lasky    Corp 1413-15 

First   Natl    Ex.   Circuit,    Inc 1422 

Fox  Film  Corp 1436-37 

Gaumont   Co 1439 

Goldwyn    Pic.    Corp 1417-21 

Harrv    Garson     1444-47 

Haworth     Pic.     Corp 1529 

Independent     Sales     Corp 1426 

Inter-Ocean    Film    Corp 1440-41 

Jewel    Productions,     Inc 1410-11 

Macauley    Photoplavs.     Inc 1442-43 

Oliver  Films,  Inc Colored   Insert 

Palmer    Photoplay    Corp 1530 

Pathe    Exchange,    Inc Colored    Insert 

Robertson-Cole  Co 1427-31 

Rothapfel     Program     1  134-35 

Select    Pictures    Corp 1412 

Selznlek    Pic    Corp 1406 

Wm.    L.    Sherry   Service 1 132-33 

Spoor    Thompson     Laboratories 1407 

T.    H.    Davison 1416 

Universal    Film   Mfg.    Co 1408-09 

Vitagraph     Co 1425 

MISCELLANEOUS. 

Automatic  T.  S.   &   C.  R.   Co 1533 

Bioscope,    The    Jp32 

Cinema,  The  1529 

Classified     Page     153o 


Eastman    Kodak   Co 1539 

J.  Goldner  &  Son 1532 

La    (inematografia    Italiana 1539 

M.    P.    Directory  Co 1539 

Moore,    Wm.    N 1541 

N.    V.    Institute   of   Photography 1539 

National    Elec.    Tic.    Reg.    Co 1532 

National     Ticket     Co 1529 

New     York     Studios 1541 

Williams,    A.    F.,    Co 1530 

MOVING     PICTURE    CAMERAS. 

Burke   &   James,    Inc 1541 

MUSIC  &  MUSICAL  INSTRUMENTS. 

American    Photo   Player   Co 1532 

i  rofessional   School   of   Pic.   Playing 1532 

PROJECTION   MCH.  MFRS. 

Amer.  Standard  M.  P    Mch.  Co.,  Inc 1531 

De   Vry   Corp 1537 

Power,    Nicholas,     Co 1544 

Precision    Mch.    Co 1543 

PROJECTION   SCREEN   MFRS. 

Gold   King   Screen    Co 1529 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1449 


OFFICERS   NAMED    FOR    UNITED    ARTISTS 

President  Oscar  Price  and  Hiram  Abrams,  New- 
General  Manager,  to  Confer  in  New  York  Office 


ANNOUNCEMENT  of  the  appoint- 
ment of  Hiram  Abrams,  former 
president  of  the  Paramount  Pic- 
tures Corporation,  as  general  manager 
of  the  United  Artists  Association,  com- 
posed of  Mary  Pickford,  Douglas  Fair- 
banks, Charles  Chaplin  and  D.  W.  Grif- 
fith, was  made  at  the  Douglas  Fair- 
banks office  today. 

Benjamin  Schulberg,  former  general 
manager  Famous  Players,  was  named  as 
assistant  manager  of  the  assocation. 
Mr.  Abrams  will  leave  Los  Angeles  im- 
mediately for  New  York,  where  the  of- 
fices of  the  United  Artists  Corporation, 
the  organization  thai  will  distribute  the 
output  of  the  combined  artists,  are  be- 
ing established  for  a  conference  with 
Oscar  Price,  former  assistant  to  the  di- 
rector general  of  railroads,  who  became 
president  of  the  corporation  last  week. 

Douglas  Fairbanks  has  just  finished 
his  last  picture  for  Artcraft  and  will 
start  production  on  his  first  release  for 
the  United  Artists'  program  in  a  few 
days.  Mary  Pickford  will  be  ready  to 
begin  in  a  few  weeks.  It  will  be  sev- 
eral months  before  the  others  of  the 
quartet  will  be  through  with  their  con- 
tracts and  ready  to  make  films  under 
the  new  order.  GIEBLER. 


Mr.  Schulberg  was  seen  at  his  office 
in  the  Longacre  Building  on  Wednes- 
day and  except  for  the  promise  that 
there  would  probably  be  a  statement 
about  the  company's  plans  issuedin  the 
near  future,  declined  to  say  anything 
for  publication   just   now. 


This  Parson-Exhibitor  Is 
Some  Hypercritical  Censor 

KANSAS  has  for  years  been  noted 
for  being  in  the  lead  in  everything 
— not  excepting  freaks.  The  late 
Gene  Ware  (Ironquill)  once  said  that 
you  could  not  thiow  a  stone  in  any  di- 
rection in  that  state  without  hitting  a 
crank,  but  he  added,  "They  are  all  brainy 
cranks." 

The  latest  in  the  picture  field  has  just 
drifted  into  Kansas  City.  There  is  a 
preacher  in  a  small  Kansas  town  who  is 
also  managing  a  picture  theatre  in  ad- 
dition to  running  a  real  estate  office  and 
doing  various  other  tilings  to  make  a 
living. 

The  preacher,  being  a  preacher,  is 
particular  about  the  films  he  shows,  and 
even  those  which  have  been  passed  by 
the  strict  censor  of  the  Sunflower  State 
do  not  satisfy  him  at  times.  In  such 
cases  he  has  thought  up  a  quick  and  to 
him  satisfactory  manner  of  further  cen- 
soring his  pictures.  When  he  comes  to 
one  which  he  does  not  think  his  audi- 
ence   would    be    edified    by    seeing,    he 


reaches  around  and  holds  his  hand  over 
the  lens  until  the  objectionable  parts 
have  passed.  Then  his-  hand  is  re- 
moved and  light  again  falls  upon  the 
curtain.  He  is  satisfied  whether  his 
patrons   are  or  not. 


Famous  Players  Buy  Two  Popular  Plays 

The  Famous  Players-Lasky  Corpora- 
tion has  purchased  the  screen  rights  to 
J.  M.  Barrie's  play,  "The  Admirable 
Crichton,"  and  Walter  Browne's  "Every- 
woman,"  two  of  the  most  popular  stage 
productions  of  recent  years.  Arrange- 
ments for  the  screening  of  the  two  sub- 
jects were  completed  by  Jesse  L.  Lasky, 


Said  at  the  Brady  Dinner 

By  the  Guest  of  Honor: 

It  is  the  little  man  in  the  small 
town  who  owns  the  screen. 

The  men  who  wouldn't  stand  by 
the  National  Association  should 
be  run  out  on  a  rail. 

I  would  put  it  in  the  books  of  the 
association  that  the  first  man 
who  makes  a  dirty  picture  should 
be  expelled. 

You  can  fix  this  thing  overnight 
by  sacrificing  one  dirty  dog  that 
sticks  a  rotten  subject  on  the 
screen. 

The  motion  picture  business 
should  be  represented  on  the 
governing  board  in  every  com- 
munity. 

If   they    try   to   bite   you   go   back 
and  bite  them,  damn  them! 
By   J.  Stuart   Blackton: 

The  movie  fellow  generally  is  a 
cross  between  a  cootie  and  a 
Bolshevik. 

They  called  the  Patents  Company 
a  trust,  but  the  only  trust  in  it 
was  the  trust  that  we  men  had 
in   each   other. 
By    Samuel    Goldwyn: 

The  star  is  the  cause  of  more 
trouble  in  this  business  than  are 
all   other   troubles   combined. 

Ninety-five  per  cent,  of  the  people 
in  this  industry  are  not  entitled 
to  what  they  are  getting. 
By    W.   R.   Hearst: 

Three    things    are    necessary — or- 
ganization,      co-operation       and 
leadership;    and   the  greatest  of 
these  is  leadership. 
By  Adolph  Zukor: 

We  can't  reach   the  exhibitor  and 
the  public  without  bringing  the 
exhibitor  in  here. 
See  page  1451  for  the  story. 


first  vice  president  in  charge  of  produc- 
tions. 

Both  productions  will  be  staged  at  the 
California  studios  of  the  company  and 
"The  Admirable  Crichton"  will  be  per- 
sonally directed  by  Cecil  B.  De  Mille. 


Fails  in  Final  Effort 

to  Remove  Rental  Tax 

A  FINAL  effort  was  made  on  March 
3,  by  Congressman  Ernest  Lun- 
deen,  of  Minnesota,  to  knock  out 
of  the  recently  enacted  revenue  bill  sec- 
tion 906,  known  as  the  leasing  provision. 
This  section  provides  "That  on  and 
after  the  1st  day  of  May,  1919,  any  per- 
son engaged  in  the  business  of  leasing 
or  licensing  for  exhibition  positive  mo- 
tion-picture films  containing  pictures 
ready  for  projection  shall  pay  monthly 
an  excise  tax  in  respect  to  carrying  on 
such  business  equal  to  five  per  centum 
of  the  total  rentals  earned  from  each 
such  lease  or  license  during  the  preced- 
ing month.  If  a  person  owning  such  a 
film  exhibits  it  for  profit  he  shall  pay  a 
tax  equivalent  to  five  per  centum  of  the 
fair  rental  or  license  value  of  such  film 
at  the  time  and  place  where  and  for  the 
period    during   which    exhibited." 

Congressman  Lundeen  introduced  a 
resolution  into  the  House  of  Repre- 
sentatives calling  for  the  repeal  of  this 
section,  but  with  the  press  of  other  busi- 
ness and  the  disposition  of  the  House 
not  to  take  up  anything  other  than  the 
big  legislative  matters,  it  failed  of  any 
action. 

There  is  no  telling  at  this  time  what 
will  be  done  by  way  of  an  extra  session, 
but  it  is  assured  that  when  Congress 
again  meets  another  effort  will  be  made 
to  have  this  tax  stricken  from  the 
statutes. 


Texan  Kicks  on  Including 
"Nuts"  in  Town  Population 

JH.  GWYN,  of  Gwyn  &  Byars, 
prominent  business  man,  and 
•  owner  of  the  leading  motion  pic- 
ture show  houses  at  Terrell,  Texas,  is 
preparing  to  protest  to  the  Internal 
Revenue  Department,  asking  an  exemp- 
tion on  the  tax  on  the  seating  capacity 
of  moving  picture  theatres. 

litre's  the  reason  of  his  complaint: 
Terrell,  in  the  1910  census  reports,  is 
listed  as  a  town  of  7,000.  The  State 
Lunatic  Asylum,  with  its  population  of 
between  2,500  and  3,000,  is  located  within 
the  city  limits,  and  all  the  "nuts"  are 
classified  as  Terrell  residents.  The 
federal  tax  applies  to  cities  of  over  5,000. 
Without  the  insane  population  the  Ter- 
rel  theatres  would  be  classed  under  the 
less  than  5,000  rating.  None  of  the 
lunatics  are  allowed  to  enjoy  a  picture 
show,  hence  Mr.  Gwyn  feels  that  he  is 
being  unjustly  soaked  in  the  region  of 
his  pocketbook.  The  protest  will  be  a 
most  unusual  one. 


1450 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


Kansas  City  Exchangemen 
Organize  a  Board  of  Trade 

THE  Board  of  Trade  composed  of 
Kansas  City  business  men  has 
been  organized  and  charter  ob- 
tained according  to  the  preliminary  pa- 
pers drawn  up  two  weeks  ago.  It  is  ex- 
pected that  many  of  the  tangles  inci- 
dent between  producer  and  exhibitor 
will  be  straightened  out.  The  matter  of 
cancellation  of  contracts  will  be  one 
of  the  principal  questions  to  be  settled. 
The  Board  of  Trade  will  try  to  eliminate 
this  feature  of  unstability.  All  valid 
reasons  for  cancellation  will  be  allowed, 
but  action  will  be  taken  to  curtail  too 
frequent  use  of  the  exhibitor's  veto.  If 
his  reasons  do  not  appear  good  he  will 
probably  find  it  difficult  to  secure  other 
films  until  his  "bill  is  made  good." 

All  exchanges  in  Kansas  City  are  in 
the  organization  with  the  exception  of 
one.  Mr.  Vaughan,  who  recently  came 
from  the  Kleine  house  in  St.  Louis  to 
assist  Manager  McLaughlin  of  the  Se- 
lect states  that  the  Board  of  Trade  in 
St.  Louis  has  worked  to  the  advantage 
of  all — not  only  the  film  managers  but 
the  exhibitors.  No  question  of  prices 
will  be  discussed  in  the  organization. 
That  will  be  left  to  the  individual  con- 
cerns. But  matters  regulating  business 
and  eliminating  annoying  features  which 
are  continually  springing  up  between 
the  two  branches  of  the  business  will 
be  given   careful  attention. 


Picture  School  Promoters 

Once  More  Land  in  Jail 

FLORIAN  FISCHER  and  Charles 
Saunders,  who  were  recently  sen- 
tenced to  serve  a  term  of  six 
months  in  the  San  Francisco  county  jail 
for  conducting  an  alleged  fraudulent 
moving  picture  school  at  420  Sutter 
street,  and  who  later  secured  their  re- 
lease on  bail  pending  an  appeal,  have 
been  arrested  again  on  warrants  sworn 
to  by  Vera  Spiers,  a  former  pupil.  Miss 
Spiers  charges  that  the  men  promised 
to  get  her  a  position  when  she  had 
finished  her  course  in  moving  picture 
acting. 

The  promoters  of  the  school  in  Oak- 
land, conducted  under  the  name  of  the 
Liberty  Feature  Film  Company,  are  find- 
ing the  road  an  equally  rocky  one. 
Harold  Wallace,  director -general,  is 
being  held  for  trial  on  the  charge  of 
violating  the  state  labor  laws,  and  his 
partner,  Harry  Walker,  is  still  at  large. 
Wallace  declares  that  Walker  has  made 
away  with  the  funds  of  the  concern. 


Schwalbe's  Loyalty  Dinner 
Tribute  of  First  National 

A  TESTIMONIAL  dinner  to  Harry 
L.  Schwalbe,  secretary-treasurer 
of  First  National  Exhibitors'  Cir- 
cuit, as  an  evidence  of  appreciation  for 
his  loyalty  to  the  circuit  and  his  alle- 
giance to  his  associates,  was  given  at 
the  Hotel  Astor  on  Saturday  night  "by 
a  number  of  the  franchise  owners  and 
employes. 

The  dinner  was  proposed  and  arranged 
by.  Colonel  Fred  L.  Levy,  president  of 
the  Big  Feature  Rights  Corporation  of 
Louisville,  Ky.,  which  owns  the  First 
National  franchise  in  that  territory. 
With  his  return  to  Louisville  impera- 
tive,  Colonel    Levy   was   obliged   to    ar- 


range the  affair  on  short  notice,  with 
the  result  that  only  the  nearby  eastern 
and  southern  members  were  able  to  be 
present. 

"We  wanted  to  do  something,"  said 
Colonel  Levy,  "to  show  Mr.  Schwalbe 
that  First  National  recognizes  and  ap- 
preciates loyalty  as  one  of  the  great 
essentials  of  a  successful  organization." 

Those  present  were  Mr.  Schwalbe,  J. 
D.  Williams,  Colonel .  Levy,  Louis  B. 
Mayer,  John  H.  Kunsky,  Frank  Ferran- 
dini,  R.  D.  Craver,  Lieutenant  James  An- 
derson, E.  M.  Mandelbaum,"  Jacob  Fa- 
bian, Jr.,  E.  I.  Church,  William  Vogel,  A. 
Warner,  Harry  Warner,  Moe  Mark, 
Walter  Hayes,  Wynn  Jones,  Albert  Gray, 
Millard  Johnson,  Max  Spiegel,  Joe  Lee, 
C.  L.  Yearsley,  William  Morgan,  George 
Grant,  and  E.  J.  Hudson. 


Pathe  Repudiates  Will  Fox, 
Who  Is  Operating  in  Texas 

IN  our  issue  dated  March  1  appeared 
an  article  headed  "Will  Fox,  of 
Pathe,  Films  Texas,"  in  which  it  was 
set  forth  that  "Will  Fox,  of  Pathe,"  was 
taking  moving  pictures  of  exciting 
scenes  in  the  Texas  oil  district,  his 
specific  operations  being  defined  as  in 
Dallas  and  Fort  Worth,  with  the  asser- 
tion that  he  would  travel  further  tak- 
ing pictures  of  the  crowded  oil  ex- 
changes and  other  scenes  typical  of  the 
boom. 

Now  comes  a  letter  from  Pathe  head- 
quarters, here  in  New  York,  utterly  re- 
pudiating Will  Fox  and  his  associa- 
tion, in  any  way,  with  Pathe.  The  in- 
formation came  to  us  in  due  course 
from  our  accredited  correspondent,  who 
was  undoubtedly  beguiled  into  making 
the  erroneous  statement.  Pathe  in- 
forms us  that  papers  in  Texas  have 
printed  similar  stories,  accrediting  Will 
Fox  to  Pathe.  Moving  Picture  World 
naturally  regrets  having  printed  an  in- 
correct statement  and  very  cheerfully, 
in  fairness  to  Pathe,  issues  this  state- 
ment of  fact. 

In  whatever  operations  Will  Fox  may 
engage  in  taking  moving  pictures  he 
is  not  in  any  way  connected  with  Pathe, 
has  no  authority  to  use  their  name  and 
they  never  heard  of  him  until  the  inci- 
dents referred  to  were  brought  to  their 
attention. 


New  Theatre  in  Rockaway 
for  Vaudeville  and  Films 

A  CORPORATION  in  which  Wil- 
liam S.  Pettit  and  Samuel  B.  Alt- 
house  are  financially  connected, 
and  other  interests  represented  by  Mrs. 
T.  H.  Silverman,  will  erect  a  new  the- 
atre in  Far  Rockaway  at  Mott  avenue 
and  James  street.  This  announcement 
comes  from  the  offices  of  B.  S.  Moss, 
the  theatrical  manager,  who  has  closed 
with  the  new  corporation  to  lease  and 
operate  the  theatre.  Plans  have  been 
drawn  and  work  on  the  new  theatre 
will  be  started  at  once.  The  house  w'" 
be  a  reproduction  of  B.  F.  Keith's  Pal 
ace   Theatre. 

The  house  will  have  a  seating  ca- 
pacity of  2,000  and  adjoining  will  be 
an  open  air  auditorium  which  will  seat 
another  2,000.  During  the  summer 
months  there  will  be  a  policy  of  vaude- 
ville. In  the  open  air  theatre  pictures 
will  be  shown.  In  the  winter  months 
the  policy  will  be  pictures  for  the  first 
half  of  the  week,  vaudeville  with  two 
shows  a  day  for  the  last  half. 


Manitoba  Board  of  Censors 
Examined  5,462  Reels  in  '18 

DURING  the  past  year  the  Manitoba 
Board  of  Moving  Picture  Censors 
examined  5,462  reels  of  pictures  at 
its  headquarters  in  Winnipeg  and  re- 
ceived $10,926  as  fees  for  the  censorship. 
The  board  rejected  only  191  reels  dur- 
ing the  twelve  months,  according  to  the 
official  report  which  has  been  made  by 
Chairman  T.  A.  D.  Bevingston.  Fifty- 
four  features  were  condemned  in  their 
entirety  and  one  of  these  was  the  "edu- 
cational" entitled  "Birth."  According 
to  the  official  report,  this  feature  was 
cut  down,  the  objectionable  parts  be- 
ing deleted.  It  was  renamed  "Save  the 
Baby,"  and  was  passed  in  this  form. 
The  picture  proved  a  failure,  it  was 
declared. 

Chairman  Bevington  declares  that  no 
complaints  were  received  from  the  pub- 
lic regarding  the  moral  tone  of  pictures 
approved  by  the  board,  but  that  pro- 
tests were  made  regarding  a  number  of 
American  war  pictures. 

Number  Examined  Show  Decrease. 

It  is  pointed  out  that  the  number  of 
releases  examined  during  the  year  was 
somewhat  less  than  in  1917.  It  is  con- 
tended that  the  growing  practice  of  the- 
atres to  change  programs  only  once 
each  week  and  the  fact  that  the  theatres 
were  closed  for  seven  weeks  of  the 
year  because  of  the  epidemic  had  some- 
thing to  do  with  the  reduced  output. 
A  number  of  houses  showed  the  same 
picture  simultaneously,  it  is  also  pointed 
out. 

The  board  urged  that  the  exhibitors 
take  increased  steps  to  provide  enter- 
tainment for  returned  soldiers  in  iso- 
lated   institutions. 


Express  Order  Arouses 

Minneapolis  Film  Men 

MEMBERS  of  the  Minneapolis  Film 
Board  of  Trade  are  up  in  arms 
over  the  announcement  made  last 
week  by  express  companies,  informing 
exchange  managers  that  in  the  future 
no  shipments  of  film  by  express  would 
be  delivered  in  Minneapolis  unless  the 
charges  were  prepaid.  Film  managers 
stated  that  such  a  requirement  will 
cause  the  loss  of  hundreds  of  dollars  of 
bus'iness  as  a  result  of  failure  to  receive 
film  shipments  already  on  the  way  and 
for  which  express  charges  were  to  be 
collected  at  this  end.  The  order  was 
characterized  as  discriminatory  against 
the  film  industry  in  the  Northwest. 

The  Film  Board  of  Trade  is  consider- 
ing steps  which,  it  is  hoped,  may  result 
in   the   repeal   of    the   order. 


Keppie    Falls    Down    Elevator   Shaft. 

George  R.  Keppie,  well-known  Ohio 
motion  picture  man,  was  seriously  in- 
jured March  2,  when  he  stepped  into 
an  open  elevator  shaft  at  the  Fern 
Hall  Hotel,  where  he  resided,  and 
plunged  down  a  distance  of  nearly  40 
feet. 

Mr.  Keppie  was  found  unconscious  a 
short  time  later  by  hotel  attendants, 
and  was  taken  to  St.  John's  Hospital. 
An  examination  of  his  skull  showed 
that  it  was  not  fractured,  but  his  spine 
was  evidently  injured,  as  he  suffered 
considerable   pain. 

The  unfortunate  man  just  returned  from 
service  in  France  a  few  weeks  ago  and 
was    engaged    in    publicity    work. 


.March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1451 


INDUSTRY'S    CHIEFS    HONOR    BRADY 

Notable  Dinner  Gathering  Celebrates  Withdrawal  of 
Resignation  from  Association's  Presidency — Skilled 
Diagnosticians  Discuss  with  Clinical  Frankness  the 
Various  Phases  of  the  Trade's  Besetting  Maladies 


WILLIAM  A.  BRADY  was  the  guest 
of  honor  at  a  notable  gathering 
of  his  friends  on  the  evening  of 
February  27.  It  was  a  testimonial  ar- 
ranged especially  on  account  of  his  de- 
cision to  withdraw  his  resignation  as 
president  of  the  National  Association 
of  the  Motion  Picture  Industry  and 
again  to  take  up  the  leadership  of  the 
men  who  are  fighting  to  conserve  the 
interests  of  all  who  have  to  do  with 
the  making  and  distributing  and  exhib- 
iting of  motion  pictures.  Also  it  was 
a   tribute  to  the  work   he   had  done   for 


William  A  Brady 

The  Guest  of  Honor. 

the  association  in  the  past.  The  presi- 
dent was  assured  by  all  the  speakers 
that  he  would  have  their  hearty  support 
in  the  inauguration  of  a  militant  cam- 
paign for  the  improvement  of  trade 
conditions  and  for  the  combating  of 
legislation    aimed    against    the    industry. 

The  dinner,  which  was  held  at  the 
Ritz  Carlton,  had  been  arranged  within 
forty-eight  hours  after  the  announce- 
ment of  Mr.  Brady's  decision.  The  de- 
tails had  been  intrusted  to  Arthur  S. 
Friend,  aided  by  John  C.  Flinn.  It  was 
short  notice,  but  there  was  nothing  in 
the  smooth  working  out  of  the  program 
to  indicate  it.  From  a  trade  viewpoint, 
in  the  authoritative  position  of  the 
speakers  and  their  ability  to  express 
what  was  on  their  minds  and  the  frank- 
ness with  which  they  treated  present 
day  conditions  in  the  industry,  it  was 
one  of  the  most  interesting  affairs  in  the 
history  of  the  business.  There  was  no 
attempt  to  conceal  the  ills  that  beset 
the  men  who  make  and  exhibit  pictures : 
the  controversial  subjects  were  .handled 
without  gloves  and  without  exception 
good  humoredly. 

"Zit"  Digs  Foundation  for  Clubhouse. 

During  the  course  of  the  dinner  C.  F. 
Zittel,  general  manager  of  the  Interna- 


By  George  Blaisdell 

tional  Film  Service,  declared  in  the 
course  of  a  short  talk  that  what  the  in- 
dustry very  much  needed  was  a  club- 
house, a  place  where  every  one  con- 
nected with  the  business  might  get  ac- 
quainted with  the  other  fellow,  talk  over 
differences  and  compose  them.  He  asked 
permission  to  take  around  a  subscrip- 
tion paper,  and  promised  he  would  if 
granted  authority  build  a  regular  home 
for  all  the  men  in  the  trade.  At  the 
end  of  a  quarter  of  an  hour  Mr.  Zittel 
announced  he  had  subscriptions  for  $20,- 
475.  He  asked  that  a  committee  of  five 
be  appointed  to  co-operate  with  him. 
Mr.  Brady  promised  it  would  be  done. 

Mr.  Friend  was  toastmaster,  and  he 
kept  things  moving  at  a  rapid  clip.  Dur- 
ing the  dinner  the  men  at  the  different 
tables  vied  with  their  neighbors  in  the 
singing  of  popular  songs.  When  it  came 
time  to  introduce  the  speakers  every  one 
was  in  the  humor  to  hear  the  industry's 
troubles  frankly  discussed. 

Exhibitor  Co-operation  Foremost  Topic. 

Among  the  many  subjects  touched  on 
by  the  speakers  there  was  none  stood 
out  more  prominently  than  that  of  ex- 
hibitor co-operation.  There  can  be  no 
question  that  the  production  chiefs  be- 
lieve the  national  association  will  not 
accomplish  its  aims  if  there  is  failure  on 
the  part  of  motion  picture  showmen  to 
ally  themselves  on  the  side  of  the  manu- 
facturers and  distributors.  This  was 
brought  out  again  and  again  by  Mr. 
Brady,  who  declared  in  speaking  of  the 
fifteen-cent  tax  that  it  was  not  big 
enough  to  justify  the  trouble  that  had 
been  caused  by  its  imposition.  "We  must 
have   the   exhibitor,"   he    insisted. 

The  Who's  Who  of  the  Dinner. 

Those  who  sat  around  the  eight  tables 
were  : 


William  A.  Brady 
Arthur  S.   Friend 
Samuel  Goldwyn 
J.  E.  Brulatour 
William  R.  Hearst 
Sen.  G.  F.  Thompson 
C.    F.   Zittel 
Adolph   Zukor 
Nathan   Vidaver 
A.  O.  Brown 
C.   A.   Miller 
Joseph  H.  Tookcr 
Owen    Davis 
John   Cromwell 
E.  J.  Ludvigh 
Walter   E.    Greene 
Stank  Meyer 
\1   T.ichtman 
"Ralph  Kohn 
S.  L.  Rothapfel 
W.   W.   Irwin 
Morris   Kohn 
Joseph  Schenck 
Fred  Neuman 
Millard   FJlison 
J.  Kempner 
Dwight  Macdonald 
George  Neugass 
Nicholas  Schenck 
Marcus  Loew 


Richard  A.  Rowland 
Harry   J.    Cohen 
Count  Cippico 
Mr.  Jolivet 
J.  Stuart  Blackton 
John  M.  Quinn 
Wil'iam  Wright 
Winfield  R.  Sheehan 
John  C.  Flinn 
Albert    Banzhaf 
A.   L.   Gray 
John   Chalmers 
James    L.    Hon! 
Tom   Wiley 
I.ouis   Blumenthal 
Theodore   Mitchell 
Tarkington   Baker 
R.  H.   Cochrane 
George  Kami 
George    Blaisdell 
Joseph  Plunkett 
Edward  Earle 
W.    C.    Smith 
Louis  R.   Reid 
Fred  Beecroft 
Fred  H.  Elliott 
Peter   Brady 
Felix  Feist 
John  W.  Alicoate 
Carl  Pierce 


Those  who  were  called  on  were  Jules 
E.  Brulatour,  who  spoke  briefly  and 
feelingly;  Peter  J.  Brady,  who  talked 
of  the  motion  picture  from  the  view- 
point of  the  organized  worker  and  of  its 
importance  in  molding  the  character  of 
children ;  J.  Stuart  Blackton,  Samuel 
Goldwyn,  Marcus  Loew,  William  R. 
Hearst,  Samuel  L.  Rothapfel,  Richard  A. 
Rowland,  Adolph  Zukor  and  the  guest  of 
honor,  who  was  the  last  speaker. 

Diners  Stand  and  Applaud  Guest. 

Mr.  Brady  was  greeted  with  sustained 
applause.  The  diners  were  on  their  feet, 
and  the  handclapping  lasted  for  many 
seconds.  The  executive  leaned  against 
the  wall  in  a  familiar,  at-home  way  and 
talked  in  the  same  manner.  He  began 
in  a  mellow,  reminiscent  mood.  In  con- 
trast with  many  previous  and  notable 
speeches  his  restraint  was  marked.  He 
seldom  raised  his  voice  above  a  tone 
necessary    to    carry   to    the    corners    of 


Arthur   S.   Friend 

The   Toastmaster. 

the  room.    The  old  emphasis  was  there, 
nevertheless. 

"I  am  a  great  believer  in  the  theory 
that  a  man  should  never  talk  about  yes- 
terday," said  Mr.  Brady  in  beginning. 
"It  is  necessary,  however,  for  me  to- 
night to  delve  just  a  bit  into  the  past. 
I  don't  think  any  occasion  at  this  time 
would  be  worthy  of  our  industry  with- 
out reference  to  our  war  work.  It  was 
the  most  distinguished  work  rendered 
by  any  industry  throughout  the  prog- 
ress of  hostilities.  That  has  been  ad- 
mitted by  department  heads  in  Wash- 
ington. There  was  no  record  so  bright 
as  that  of  the  motion  picture  industry. 
(Applause.)  And  throughout  it  all  there 
was   no   hope  of   profit      Not  a  crooked 


1452 


THE     MOVING     PICTURE    WORLD 


March  15,  1919 


nickel  crossed  the  palm  of  a  single  man 
jack. 

Gives  Credit  to  Stage  Workers. 

"I  would  be  false  to  my  heritage  if  I 
didn't  include  the  men  and  women  of 
the  legitimate  theatre  of  the  United 
States.  The  services  of  the  Stage  Wom- 
en's War  Relief,  of  Mrs.  Hearst's  com- 
mittee and  by  other  committees  com- 
posed of  women  in  the  city  of  New 
York,  when  the  history  of  the  local 
participation  comes  to  be  written,  are 
deserving  of  a  wonderful  tribute." 

Mr.  Brady  reviewed  the  work  of  indi- 


Samuel   Goldwyn. 

vidual  and  prominent  men  in  the  indus- 
try, mentioning  many  names  of  those 
who  had  given  of  their  time,  effort  and 
money  to  further  the  cause  of  the  gov- 
ernment. He  said  the  failure  of  the 
industry  to  attain  the  highest  efficiency 
in  the  time  of  war  had  been  due  to  a 
lack  of  cohesion  and  also  to  the  exist- 
ence of  the  Committee  on  Public  Infor- 
mation. Referring  to  Mr.  Creel  he  said 
he  had  rendered  worthy  service.  The 
speaker  told  a  dramatic  story  of  how 
the  picture  men  had  jumped  in  at  a  time 
of  crisis  in  the  affairs  of  France  and 
had  shipped  large  quantities  of  film  to 
that  country,  that  the  people  might 
know  just  what  the  United  States  was 
doing    in    the    way   of    preparation. 

Calls   for  a   Young  Leader. 

There  was  hearty  praise  for  the  cour- 
age displayed  by  the  industry  in  sus- 
pending at  the  time  of  the  epidemic. 
Mr.  Brady  told  of  why  he  had  deter- 
mined to  retire  from  the  presidency,  of 
how  he  had  entered  upon  the  work  with 
the  determination  of  bringing  together 
all  elements  of  the  industry.  "I  believe 
that  course  absolutely  necessary  to  cure 
the  ills  from  which  you  are  suffering  at 
the  present  time,"  he  declared.  "You 
don't  want  an  old  man  like  me.  You 
want  young  blood  and  what  a  wonderful 
opportunity  there  is  for  such  a  man. 
Until  there  comes  one  who  is  big  enough 
and  clever  enough  to  combine  every 
ounce  of  weight,  of  intelligence,  of  blood 


that   exists    among  you,   you   are   going 
to  stay  where  you  are  now." 

Along  lines  that  Mr.  Brady  has  touch- 
ed upon  before  he  talked  of  the  oppor- 
tunities that  were  to  come  in  an  educa- 
tional way.  He  called  attention  to  the 
fact  that  while  newspapers  had  politics 
the  screen  had  none.  Then  he  came  back 
to   the   subject  that  was  on   his   mind. 

Still  Hoping  for  Exhibitor  Co-operation. 

"It  is  the  little  man  in  the  small  town 
who  owns  the  screen"  said  the  speaker. 
"You  must  have  the  exhibitor.  I  have 
hoped  for  three  years  to  get  him  and  have 
failed,  but  I  haven't  given  up.  (Applause.) 
If  I  am  to  go  on  I  must  ask  you  gentlemen 
to  help  me." 

Mr.  Brady  called  attention  to  the  pres- 
ence of  Marcus  Loew  as  an  example  of 
the  type  of  showman  necessary  to  the 
membership  and  as  representing  the 
class  of  men  who  must  combine  in  order 
to  protect  their  great  interests.  Also 
he  mentioned  Mr.  Jones,  of  Chicago,  and 
Mr.  Kunsky,  of  Detroit,  as  among  those 
who  should  be  ready  to  go  to  Washing- 
ton   or    to    state    capitals    when    neces- 


J.   £.   Brulatour. 

sary  and  impress  on  legislators  the 
importance  of  the  interests  that  might 
be  threatened  by  antagonistic  legisla- 
tion. He  appealed  to  producers  by 
name  to  go  among  the  exhibitors  they 
knew  and  bring  them  into  the  organiza- 
tion. 

Would  Ride  Seceders  on  a  Rail. 

The  speaker  told  of  the  successful  ef- 
forts to  have  the  industry  declared  es- 
sential, and  of  the  following  statement 
of  a  prominent  representative  of  the 
trade  that  it  was  not  essential.  "We 
must  stand  together,"  he  reiterated.  "I 
would  demand  that  the  men  who 
wouldn't  stand  by  the  National  Associa- 
tion should  be  run  out  on  a  rail.  Fight  ! 
We  have  got  to  stand  together,  and  if 
you  don't  stand  together  I  am  going 
to  walk  out  again.  It  is  absolutely  es- 
sential that  the  exhibitors  should  be 
with  us.  We  are  necessary  to  them 
and  they  are  necessary  to  us.  If  there 
are  certain  things  that  arouse  animos- 
ities, like  the  fifteen-cent  tax,  let  us  cut 
trem  out.  They  are  small  things  rela- 
tively. We  must  have  the  exhibitor,  and 
we  can  get  them  with  the  assistance 
of  the  big  men  in  this  business." 


The  coming  of  prohibition,  declared 
Mr.  Brady,  meant  a  great  opportunity 
for  the  industry,  the  greatest  it  has  had. 
He  said  he  had  been  told  that  in  states 
where  prohibition  is  in  effect  the  motion 
picture  business  had  jumped  up  over 
three  hundred  per  cent.  With  pro- 
hibition in  operation  there  would  be 
even  greater  necessity  of  standing  to- 
gether on  the  Sunday  and  censorship 
questions. 

Says  We  Should  Censor  Ourselves. 

"I  thin:;  our  association  should  con- 
sider some  kind  of  censorship,"  declared 
the  speaker.  "We  should  censor  our- 
selves, we  should  prevent  others  from 
becoming  violators  of  the  law.  I  go  on 
record  as  saying  that  any  man  who  puts 
on  the  screen  any  picture  he  would  not 
have  his  mother  or  daughter  look  at  is 
fit  to  be  sent  to  state's  prison.  It  is  not 
clean  business.  I  would  put  it  in  the 
books  of  the  National  Association  that 
the  first  man  who  makes  a  dirty  picture 
should  be  expelled.  Do  that  and  you  will 
not  have  to  visit  any  of  the  capitals 
throughout  the  United  States,  because 
the  men  in  official  position  will  know  you 
are  in  an  honest  and  decent  business.  It 
is  all  in  your  hands,  and  you  can  fix  this 
thing  overnight  by  sacrificing  one  dirty 
dog  that  sticks  a  rotten  subject  on  the 
screen.  • 

"Now,  gentlemen,  I  am  going  to  sug- 
gest something.  I  believe  that  the  mo- 
tion picture  business  should  be  repre- 
sented in  Congress,  should  be  represent- 
ed on  the  governing  board  in  every  com- 
munity in  the  United  States.  There  is 
no  reason  why  the  representative  from 
this  district,  the  theatrical  district, 
should  not  be  a  theatrical  man.  (Ap- 
plause.) 

Wants  Representative  in  Congress. 

"We  are  represented  at  present  by  a 
man  who  does  not  live  in  this  district 
at  all.     If  we  had  five  or  six  representa- 


William   R.   Hearst. 

tives  in  Congress,  if  we  had  representa- 
tives in  the  state  legislatures,  we  would 
not  suffer  as  we  have  ii  Washington,  in 
Albany,  in  Harrisburg,  in  Springfield." 

Mr.  Brady  praised  the  action  of  the 
legitimate  theatres  in  combating  the 
proposed  tax  of  20  per  cent.  Their  work- 
in    getting   together   in    four   days    three 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1453 


million  protesting  signatures  was  noth- 
ing short  of   wonderful,  he   declared. 

"Now  you  fellows  stand  together  and 
do  what  they  did,"  said  the  speaker.  "Do 
for  yourselves  what  you  did  for  the  Lib- 
erty loans,  for  the  Red  Cross,  for  the  Y. 
M.  C.  A.  If  they  try  to  bite  you  go  back 
and  bite  them,  damn  them!"  (Applause.) 

The  speaker  had  a  word  about  stand- 
ing by  contracts,  about  keeping  away 
from  another  man's  play  or  player.  Also 
he  advocated  the  extending  of  the  olive 
branch  to  the  producers  of  England, 
France  and  Italy.     He  came  out  frankly 


Adolph  Zukor. 

for  offering  to  them  the  hand  of  fellow- 
ship. 

"In  conclusion,"  said  Mr.  Brady.  "I 
am  glad  to  come  back  and  be  the  head 
of  this  business.  I  have  always  been 
proud  of  it  and  of  what  it  can  do.  I 
have  always  been  sorry  I  could  not  sec 
other  people  realize  what  it  means.  The 
proudest  thing  I  will  hand  down  to  my 
boy  is  what  little  service  I  rendered 
through  you  in  the  winning  of  the  war 
with    German\-  "      (Applause.) 

Mr.  Blackton  smiled  when  the  toast- 
master  urged  him  to  speak  plainly  and 
tell  the  truth.  He  began  by  saying 
he  commenced  his  "career  of  crime"  in 
1897. 

Blackton   Mentions   Cooties   and    Bolshe- 
viki. 

There  was  a  trace  of  mild  con- 
cern when  the  speaker  remarked  that 
the  movie  producer  and  distributor  and 
the  movie  fellow  generally  was  a  cross 
between  a  cootie  and  a  Bolsheviki.  By 
way  of  explanation  he  called  on  Mr. 
Brulatour  to  bear  him  witness  that  the 
business  was  never  more  prosperous 
or  better  in  any  way  than  it  was  when 
the  General  Film  Company  and  the  Mo- 
tion Picture  Patents  Company  were  in 
control.  That  was  because  they  got 
together  and  stuck  together,  he  declared. 
"They  called  it  an  octopus  and  a  trust." 
he  went  on,  "but  the  only  trust  in  it  was 
the  trust  that  we  men  had  in  each  other. 
They  didn't  fight,  didn't  pester  each 
other's   stars. 

"Let 'me  tell  you  just  one  little  inci- 
dent of  that  time.  John  Bunny  was  the 
acknowledged  kingpin  of  the  comedy 
situation.     Charlie  Chaplin  had  not  been 


heard  from.  John  Bunny  was  getting 
the  princely  salary  of  $250  a  week. 
Maurice  Costello  was  getting  $200.  We 
used  to  give  John  Bunny  $200  in  his  en- 
velope and  $50  on  the  side  so  that  Cos- 
tello wouldn't  get  wise. 

"Bunny  went  to  England.  He  got  so 
much  attention  his  head  became  swelled 
and  cabled  over  that  he  wanted  his  sal- 
ary doubled  immediately.  We  paid  no 
attention  to  the  demand.  The  situation 
was  explained  to  our  associates.  John 
Bunny  had  little  chance  to  get  another 
job.  When  he  came  back  we  did  double 
his  salary.  At  another  time  he  would 
have  charged  us  up  for  several  thousand 
dollars   a   week." 

Goldwyn   Frees   Mind  on   Stars. 

"Mr.  Blackton's  speech  interested  me 
more  than  any  speech  I  have  heard  at 
any  meeting  of  the  industry  for  many 
years,"  said  Mr.  Goldwyn,  "because  what 
he  said  is  so  true  that  I  can't  think  of 
anything  to  add  by  way  of  emphasis  to 
what    he    said. 

"I  feel  we  all  owe  a  great  deal  to  Mr. 


Richard    A.    Rowland. 

Brady  for  the  patience  be  has  displayed. 
There  have  been  many  meetings  that 
have  been  poorly  attended.  The  heads 
of  the  industry  have  been  so  busy  try- 
ing to  get  some  star  to  sign  contracts 
that  they  couldn't  attend  meetings.  (Ap- 
plause and  laughter.)  The  star  is  the 
cause  of  more  trouble  in  this  business 
than   are   all  other  troubles   combined. 

"Unless  we  do  realize  that  it  is  more 
important  for  the  next  six  months  to 
give  up  our  time  to  the  association  and 
have  others  take  care  of  our  affairs  at 
the  office  we  will  be  dead,  not  uncon- 
scious. Unless  we  get  together  and  cen- 
sor ourselves  they  will  censor  us  out  of 
business.  Unless  we  educate  the  ex- 
hibitor of  this  country,  unless  we  set  a 
standard  and  educate  the  public,  unless 
we  make  pictures  that  a  man  may  take 
his  wife  and  children  to  without  causing 
them  to  blush,  the  things  we  have 
worked  so  hard  to  create  will  be  use- 
less. We  must  lay  out  a  policy  of  our 
own.  I  say  to  you  gentlemen  it  is  crim- 
inal to  do  the  things  that  are  being 
done   todav. 


"If  you  travel  through  the  country  and 
see  some  of  the  paper  that  is  posted  in 
front  of  theatres  you  will  realize  quickly 
why  they  are  creating  censorship.  In 
one  city  if  an  exhibitor  does  not  like 
a  title  of  a  subject  he  changes  it  to  'Why 
Women  Sin.'  And  the  people  go.  The 
exhibitor  does  not  realize  he  is  ruining 
his   business." 

Ninety-five    Per    Cent.    Are    Overpaid. 

Mr.  Goldwyn  related  a  story  of  a  star 
who  had  just  signed  up  when  already  he 
was  under  contract  with  another  pro- 
ducer for  two  years.  "And  the  producer 
knew  the  facts,"  he  said.  "I  think  if 
this  association  would  give  to  Mr.  Brady 
the  support  that  he  deserves  a  producer 
like  that  could  not  exist  in  the  industry. 
It  is  up  to  us  to  censure  men  for  using 
methods  like  that.  All  we  have  to 
have  is  decent  ethics.  The  big  exhibitor, 
the  responsible  one,  has  always  shown  a 
disposition  to  work  with  the  producers. 
The  stars  and  the  directors  look  upon 
the  producers  as  Bolsheviki.  They  think 
it  a  crime  that  any  one  should  come  be- 
tween themselves  and  the  exhibitors. 
The  star  should  get  what  he  can  earn, 
but  95  per  cent,  of  the  people  in  this  in- 
dustry are  not  entitled  to  what  they  are 
getting." 

Loew  Chaffs  His  Friend  Zukor. 

"I  have  been  listening  to  Mr.  Goldwyn 
with  much  interest,"  said  Mr.  Loew.  "I 
was  wondering  if  it  were  not  quite 
wrong  on  the  exhibitor's  part  for  keep- 
ing the  poor  producer  down.  I  realize 
that  the  producer  has  been  pretty  hard 
put.  I  felt  that  must  be  so  when  Mr. 
Goldwyn  said  Mr.  Zukor  was  going  to 
spend  a  million  and  a  half.  Mr.  Zukor 
is  traveling  around  in  his  own  car  and 
has   a   private  golf  course.     To  be   sure, 


J.   Stuart   Blackton. 

it  is  quite  a  comedown  from  seven  years 
ago.  Really,  I  must  sympathize  with 
the   poor   producer. 

"Speaking  seriously,  1  want  to  say  of 
Mr.  Zukor,  if  he  can  spend  a  million  and 
a  half,  that  it  is  not  half  of  what  he  is 
entitled  to  for  what  he  has  gone 
through.  The  exhibitor  has  been  pros- 
perous. We  have  succeeded  in  making 
a  little  money,  but  how  could  the  ex- 
hibitor make  any  money  if  the  producer 
didn't  let  him?  Personally  I  am  al- 
ways ready  to  encourage  the  producer 
— providing  he  does  not  charge  me  too 
much  money.  (Laughter.)  My  asso- 
ciate, Mr.  Joseph  Schenck,  used  to  say, 
'Why  do  you  pay  the  producer  so  much 


1454 


THE     MOVING     PICTURE    WORLD 


March  15,  1919 


money?'  Today  he  said  to  his  brother, 
'Why  do  vou  keep  the  producer  down 
like   that?' 

"I  have  known  the  iionored  guest  of 
the  evening  for  many  years,  and  always 
have  been  proud  of  the  friendship.  By 
the  way,  something  has  been  said  of 
his  modesty.  I  recall  going  to  Wash- 
ington with  him.  You  know  he  always 
wanted  to  see  the  President  personally, 
even  when  the  whole  cabinet  was  in 
session."      (Laughter.) 

Leadership  First  Essential,  Says  Hearst. 

Mr.  Hearst,  who  was  introduced  as  the 
first  man  who  dared  to  say  out  loud  that 
the  motion  picture  was  the  great  force 
in    the    life    of    America,    praised    Mr. 


Samuel   L.   Rothapfel. 

Brady.  "If  he  has  served  you  as  he  has 
served  his  other  friends,  among  them 
myself,  he  deserves  this  honor,"  he  de- 
clared. 

"Three  things  are  necessary — organi- 
zation, co-operation  and  leadership,  and 
the  greatest  of  these  is  leadership.  (Ap- 
plause.) With  the  right  kind  of  leader- 
ship it  is  easy  to  have  organization  and 
co-operation.  Without  that  you  can- 
not have  them.  I  feel  as  you  all  do, 
that  Mr.  Brady  contributes  that  impor- 
tant factor,  the  right  kind  of  leadership. 
Not  only  should  you  have  organization 
among  you — or  among  ourselves,  be- 
cause I  am  a  little  interested  in  the  mo- 
tion picture  business — but  you  might 
also  have  co-operation  between  the 
newspaper  and  the  motion  picture  busi- 
ness, because  both  are  subject  to  the 
same  kind  of  unnecessary  interference. 
both  are  media  of  publicity,  and  when 
they  are  combined  they  constitute  about 
all  the  publicity  there  is.  With  that 
combined  power  we  should  get  about 
everything  that  is  right,  and  of  course 
we  don't  want  anything  that  is  not 
right. 
Says  Industry  Is  Slow  to  Resent  Attack. 

"There  is  one  thing  most  necessary, 
and  that  is  preparedness.  I  have  no- 
ticed as  a  newspaper  man  that  the  mo- 
tion picture  people  do  not  move  to 
crush  a  bad  measure  until  it  is  almost 
too  late  to  crush  it."  Mr.(  Hearst  told 
of  an  instance  under  his*  own  obser- 
vation where  a  bill  got  into  the  hands 
of    a    governor    before    anybody    asked 


to  have  it  killed.  "You  should  have 
some  sort  of  system  that  will  find  these 
bills  as  soon  as  they  are  introduced,"  he 
said.  "Even  find  the  man  who  is  go- 
ing to  introduce  such  a  bill  and  prevent 
him  from  introducing  it.  Don't  wait  un- 
til a  measure  gets  into  the  hands  of  the 
governor. 

"Any  talk  of  censorship  is  merely  a 
reflection  on  ourselves,  because  with  this 
power  of  publicity,  which  all  public  men 
respect,  there  is  no  reason  why  these 
measures  should  be  passed.  Mr.  Gold- 
wyn  has  said  we  should  censor  ourselves 
and  we  would  eliminate  the  evil.  It 
won't.  Censorship  is  due  merely  to  the 
desire  of  a  certain  class  of  people  to 
meddle.  Only  a  very  small  part  of  the 
pictures  should  be  censored,  and  they 
will  be  censored  by  the  people.  You 
should  take  care  of  antagonistic  meas- 
ures in  time,  without  waiting  until  they 
are   passed." 

Rothapfel  to  Build  the  Biggest  Yet. 

Air.  Rothapfel  aroused  the  interest  of 
the  diners  when,  after  briefly  referring 
to  his  new  activities  as  a  producer,  he 
said  he  was  not  out  of  the  exhibiting 
field.  "I  am  going  to  announce  to  you 
gentlemen  that  I  am  to  have  a  theatre 


Marcus  Loew. 

larger  and  finer  than  anything  I  have 
yet  had.  I  am  going  to  try  to  go  a 
step  ahead  and  give  my  friends  a  chance 
to  say  I  am  crazier  than  I  have  been 
before. 

"Mr.  Brady,  you  may  call  upon  me  in 
any  way  you  desire.  You  can  have  my 
support,  both  morally  and  financially,  to 
the  utmost  of  my  ability." 

Mr.  Rowland  was  introduced  as  the 
man  who  lets  his  partners  remain  in 
Pittsburg  and  make  all  the  money  ex- 
hibiting. He  addressed  his  hearers  as 
"fellow-culprits."  In  telling  of  the  steps 
that  had  been  taken  to  induce  Mr.  Brady 
to  reconsider  his  resignation  he  said 
the  task  was  delegated  to  R.  H.  Coch- 
rane and  himself.  It  was  suggested  as 
possibly  good  business  and  also  possibly 
with  the  idea  of  getting  the  retiring  of- 
ficial in  a  receptive  mood  that  they 
should  prevail  upon  him  to  have  a  drink. 
They  took  account  of  cash.  Rowland 
only  had  a  couple  of  hundred  "on"  him, 
but  Cochrane  was  pretty  well  heeled 
and    thev    decided    to    take    the    chance. 


Everything     proceeded     smoothly     until 
three  feet  rested  on  a  brass  rail. 

Brady  Accepts  on  Prohibition  Platform. 

"What'll  it  be,  Bill?"  said  Rowland,  as 
Cochrane   held   his   breath. 

"On  the  water  wagon  1"  was  the 
prompt,  frigid  and  confusing  reply. 

Things  looked  black  for  the  withdraw- 
al of  the  resignation  until  one  of  the 
pair  of  seducers  was  seized  with  a  regu- 
lar idea.  "You  know,  Bill,"  said  he, 
"Prohibition  is  approaching.  The  great- 
est opportunity  of  the  motion  picture 
already  is  in  sight.  We  need  a  leader. 
What  do  you  say?" 

So  it  came  about  after  considerable 
conversation  that  Mr.  Brady  was  in- 
duced to  rejoin  the  presidency  on  the 
prohibition    platform. 

Mr.  Goldwyn  had  complained,  in 
speaking  of  bidding  against  each  other, 
how  when  he  had  offered  $50,000  for  a 
play  another  producer  had  taken  it  away 
on  an  offer  of  $60,000. 

"You  know  Goldwyn  hadn't  a  chance 
to  get  that  play  he  was  after,"  said  Mr. 
Rowland  referring  to  the  complaint.  "I 
had  offered  that  party  $55,000  the  day 
before." 

Zukor    Pleads    for    Unity. 

Mr.  Zukor  pleaded  for  whole-heartea 
support  of  Mr.  Brady.  "We  have  not 
given  him  support  in  the  past,"  he  said. 
"We  haven't  attended  meetings.  In 
spite  of  us  not  attending  meetings  he 
went  ahead  just  the  same  and  did  all 
he  could  for  the  industry.  He  wants  the 
motion  picture  industry  to  take  its  place 
and  not  lag  behind  other  industries.  We 
should  bring  the  exhibitors  in,  which 
will  be  very  beneficial  to  all  of  us,  so 
that  we  can  talk  our  affairs  over.  The 
association   must   represent  all  branches 


C.   F.    Zittel. 

to  be  effective.  We  must  have  one  solid 
unit.  We  can't  carry  out  reforms  single- 
handed." 

The  speaker  said  the  producers  should 
get  together  over  their  mutual  differ- 
ences and  straighten  them  out.  "We  can 
adjust  our  troubles  with  the  exhibitors 
the  same  way,"  he  declared.  "We  can't 
reach  the  exhibitor  and  the  pubh'c  with- 
out bringing  the  exhibitor  in  here.  You 
have  a  wonderful  instrument  if  you  will 
use  it  for  the  benefit  of  humanity." 


March  15,  1919 


THE     MOVING    PICTURE     WORLD 


1455 


GETS   AWAY  WITH   50 -CENT   PRICES 

That's  What  Lawrence  of  the  Dixie  Does  in  Tennessee 
Town  of  Four  Thousand — Dragnet  Extends  for  Miles 
Around — Has  Most  Complete  Exploiting  Organization 


WHO  said  an  exhibitor  can't  raise 
his  admission  prices  and  hold 
patronage? 

Who  said  a  regular  rate  of  ten  and 
fifteen  cents  should  never  be  increased 
to  more  than  twenty  and  thirty  cents? 

H.  L.  Lawrence,  owner  and  manager 
of  the  Dixie  Theatre  at  Paris,  Tenn.,- 
jumps  'em  from  ten  and  fifteen  cents  to 
FIFTY  CENTS,  and  never  gets  a  kick. 
He  plays  to  more  people  at  a  half-dollar 
a  ticket,  regular  Broadway  prices  in  a 
town  of  3,881  inhabitants,  than  he  does 
at   ten   and   fifteen   cents. 

How  he  does  it  makes  a  story. 
Whether  you  are  in  a  town  of  greater, 
equal  or  less  population,  you'll  find  some 
worth  while  facts  in  the  recital  of  how 
Mr.  Lawrence- 
Charges  ten  and  fifteen  cents  on  Mon- 
day, and  Fifty  cents  on  Tuesday. 

Has  increased  the  original  number  of 
prospective  patrons  provided  by  Paris 
from  3,881  to  almost  twenty  thousand. 

Uses  the  tricks  of  an  American  circus 
in  Germany  to  win  business. 

Pulls  them  across  the  state  line  from 
Kentucky  into  Tennessee  to  attend  the 
Dixie  Theatre. 

Refuses  to  recognize  any  precedents 
or  so-called  obstacles  in  his  practice 
of  the  art  of  showmanship. 

Makes  an  investment  of  one  hundred 
twenty-four  sheet  stands  on  one  pro- 
duction— and  that  only  a  part  of  his  ad- 
vertising expense — pay  good  profits  and 
return  the  cost. 

Has  made  the  Dixie  Theatre  a  busi- 
ness instead  of  a  'living.' 

Has  built  up  a  house  staff  of  thirty 
people. 

Not  Content  with  a  Living. 

When  Mr.  Lawrence  opened  the  Dixie 
Theatre  he  felt  reasonably  confident 
that  the  population  of  Paris  was  enough 
to  make  his  investment  profitable. 

"But  I  soon  found  out,"  he  said,  "that 
the    best    I    could    expect    in    patronage 


Illustrated  by  Brinkerhoff 

from  these  Tennessee  Parisians  would 
not  give  me  more  than  a  small  profit 
over  my  cost  of  operation  and  actual 
living  expenses.  I  knew  that  this  con- 
dition was,  and  still  is,  typical  of  hun- 
dreds of  small  town  exhibitors.  Per- 
haps I  should  have  been  content  with 
just  a  living.  But  I  could  not  rid  myself 
of  the  conviction  that  there  were  pos- 
sibilities for  making  the  Dixie  a  busi- 
ness." 

Made   Them    "Commute" 

So  he  took  account  of  the  facilities 
available  to  him  for  use  in  the  vague 
plan  of  reaching  out  for  more  patron- 
age. There  were  a  dozen  towns  within 
a  radius  of  fifty  miles  of  Paris,  the 
majority  of  which  had  their  own  mo- 
tion picture  theatres.  True,  in  the  main, 
these  houses  were  open  but  two  or  three 
nights  a  week.  The  population  locally 
was  not  sufficient  to  justify  daily  shows. 
Mr.  Lawrence  found  that  many  families 
in  these  town  had  automobiles.  The 
Louisville  and  Nashville  railroad  sched- 
ule of  trains  for  late  afternoon  and 
evening  runs  made  it  possible  for  people 
in  the  nearby  towns  to  "commute"  into 
Paris  for  either  the  first  or  second  even- 
ing show,  and  return  home  in  good  sea- 
son. 

Organizes    a   Circus    Crew 

Satisfied  that  there  were  the  necessary 
transit  facilities  to  encourage  foreign 
business,  providing  he  could  convince 
them  of  the  value  of  the  Dixie's  enter- 
tainment, Mr.  Lawrence  took  stock  of 
his  means  for  reaching  them  through 
advertising.  Summed  up,  they  consisted 
of  newspapers,  the  parcel  post,  the 
rural  free  delivery  and  automobiles. 

Fifteen  years  ago  Mr.  Lawrence  had 
an  opportunity  to  study  the  methods  of 
an  American  circus  touring  Germany. 
The  methods  by  which  the  management 
drew  a  heavy  patronage  to  a  given  cen- 
ter   seemed    to    him    well    worth    emula- 


tion. So  he  organized  a  'circus  crew,' 
consisting  of  an  advertising  and  pub- 
licity staff  of  twenty  men,  an  advance 
man,  a  posting  crew,  a  traffic  manager, 
and  a  'man  with  the  show.' 

Merchants     and     Postmasters     Help 

The  advertising  and  publicity  staff  is 
composed  of  carefully  chosen  repre- 
sentatives in  each  of  the  towns  within 
fifty  miles  of  Paris  in  which  he  adver- 
tises. They  include  postmasters,  depot 
agents,  prominent  merchants,  newspa- 
per men  and  town  officials.  They  place 
the  Dixie's  newspaper  advertising  in 
their  respective  towns;  s'ee  to  it  that  the 
theatre  receives  its  just  amount  of  pub- 
licity; check  up  on  billboard  stands  to 
make  certain  that  the  billings  are  not 
defaced  or  replaced  until  the  expiration 
dates  fixed  by  Mr.  Lawrence;  arrange 
locations  for  window  display  cards,  and 
supervise  the  house-to-house  distribu- 
tion of  heralds  and  special  circulars. 

Just    How    Lawrence    Works    It. 

The  advance  man  is  a  regular  em- 
ploye of  the  Dixie,  who  travels  through 
the  territory  instructing  the  resident 
representatives  in  questions  of  adver- 
tising and  publicity.  The  posting  crew 
tours  the  district  in  an  automobile,  put- 
ting up  twenty-four  sheet  stands.  The 
traffic  manager  is  charged  with  the  re- 
sponsibility for  the  prompt  shipment  to 
the  adjacent  towns  of  all  advertising 
matter  to  be  distributed  by  the  resident 
representatives.  He  also  checks  up  the 
arrival  of  consignments  of  posters, 
heralds,  ad  electros  and  special  litera- 
ture, to  make  certain  that  no  town  on 
his  list  is  without  the  proper  supplies 
for  every  show. 

The  "man  with  the  show"  is  the  treas- 
urer of  all  funds,  and  is  no  less  a  per- 
son than  Mrs.  H.  L.  Lawrence. 

"And  she  is  the  best  'man  with  the 
show'  who  ever  graced  the  business," 
is  the  owner's  tribute. 

The    mailing    list    is   one   of    Mr.   Law- 


7>*E;ST>erA 


L-inBagd'gf 


O 

HuAiTlNGTo/S 


Hollow  "Rock, 


A  "Brink's"   Eye  View   of  Lawrence's   Inter-City   Commerce    Admission    Results. 


1456 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


rence's  most  valuable  possessions.  He 
has  obtained  the  names  of  people  all 
through  rhe  territory  and  has  gathered 
bits  of  personal  information  about  them 
which  enables  him  to  classify  them,  in 
a  general  way,  according  to  their  likes 
and  dislikes.  Thus  he  has  a  selected 
mail  list  for  each  style  of  production  he 
books. 

All    Set    for    the    Big   Jump 

With  these  sources  of  patronage 
planned  out  and  arranged,  Mr.  Law- 
rence decided  to  put  over  the  big  ven- 
ture— the  boost  in  the  admission  price 
from  ten  and  fifteen  cents  to  fifty  cents. 

Charlie  Chaplin's  "Shoulder  Arms" 
was  booked  through  the  Big  Feature 
Rights  Corporation  of  Louisville,  own- 
ers of  the  First  National  Exhibitors' 
Circuit  franchise  for  that  territory.  All 
of  the  Dixie's  advertising  mediums  were 
used  to  announce  its  showing  on  a 
Tuesday  and  Wednesday,  and  the  price 
of  fifty  cents  was  printed  in  type  but  a 
couple  of  sizes  larger  than  that  which 
is  used  to  give  the  regular  admission 
charge  of  ten  and  fifteen  cents.  The 
entire  countryside  was  literally  plas- 
tered with  the  Dixie  Theatre's  advance 
matter    on    "Shoulder    Arms." 

"They  came  in  droves,"  Mr.  Lawrence 
explained.  "Automobiles,  buggies,  bi- 
cycles and  the  locals  on  the  L.  and  N. 
brought  hundreds  of  them  from  the  va- 
rious points  I  had  reached  with  adver- 
tising. There  was  not  a  kick  on  the  ad- 
mission price.  They  seemed  to  consider 
my  judgment  of  the  entertainment 
value  of  the  production  as  the  only  as- 
surance necessary." 

And  Patrons  Came  Back  the  Next  Night 

He  played  "A  Dog's  Life,"  Chaplins' 
initial  release  through  First  National, 
at  a  straight  half-doll?r  admission,  and 
it  did  a  business  almost  equal  to  that 
on  "Shoulder  Arms." 

And  the  next  night  he  played  to  more 
than  eight  hundred  people  on  a  pro- 
gram   feature    at   ten    and    fifteen    cents. 

"It's  a  big  mistake  for  any  exhibitor 
to  think  that  the  theatre  patrons  are 
looking  for  bargains  in  low  admissions." 
said  Mr.  Lawrence.  "What  they  are 
looking  for  are  bargains  in  good  pro- 
ductions. Give  them  quality  pictures 
and    they    won't    bother    about    the    ad- 


vanced prices.  In  fact,  many  of  my 
patrons  accept  the  increased  rate  as  a 
guarantee  that  the  production  is  much 
better  than  the  usual  run  of  stuff.  If 
I  didn't  advance  the  admission  price 
they  wouldn't  feel  confident  of  this." 
Mr.    Lawrence    is    preparing    now    to 


mi 


Th,e    "Man"   with    the    Show. 

apply  his  advertising  and  publicity  sys- 
tem to  a  novel  arrangement.  He  has 
booked  First  National's  "Tarzan  of  the 
Apes"  to  run  one  day,  and  on  the  next 
day  he  will  present  the  sequel,  "The 
Romance  of  Tarzan."  He  will  play  both 
productions  at  the  advanced  price,  mak- 
ing a  special  effort  to  win  back  for  the 
sequel  production  the  same  audiences 
that  view   the  first  Tarzan  picture. 

Maintains     the     Personal     Touch 

The  Dixie  manager  delegates  respon- 
sibility and  authority  to  his  assistants, 
but  he  never  loses  a  personal,  intimate 
touch  with  his  business.  At  frequent 
but  irregular  intervals  he  heads  his  au- 
tomobile into  remote  Darts  of  the  terri- 
tory in  which  he  advertises,  and  goes 
thoroughly  into  the  details  of  the  work 
of  his  representatives,  checking  their 
work,  the  thoroughness  of  the  distribu- 
tion    they     obtain     for     his     advertising 


matter,  and  senses  out  the  attitude  of 
the  local  residents  toward  the  Dixie. 

"How  do  you  afford  to  maintain  such 
a  large  staff  with  the  limited  seating 
capacity  of  the  Dixie?"  he  was  asked. 

"The  cost  is  almost  negligible  in  pro- 
portion to  the  results,"  he  replied.  "The 
representatives  in  the  various  towns  do 
not  have  to  devote  more  than  two  or 
three  hours  a  week  to  taking  care  of 
the  Dixie's  interests.  They  have  been 
trained  in  short  cuts  and  time  economy. 
They  do  not  expect  more  than  a  couple 
of  dollars  each  for  this  and  that  sum 
is  a  considerable  factor  in  any  small 
town." 

Mr.  Lawrence  never  loses  personal 
contact  with  the  merchants  in  the  towns 
surrounding  Paris.  He  visits  them  fre- 
quently, and  cultivates  the  good  will 
which  gives  him  all  manner  of  choice 
positions  for  window  displays. 

State    Line    Is   No   Bar   to   Lawrence 

Despite  the  extensive  area  he  covers 
in  Tennessee,  the  Dixie  manager  de- 
cided there  were  some  amusement  hungry 
Kentuckians  just  over  the  state  line,  so 
Murray,  Ky.,  was  added  to  the  list  of 
towns,  and  since  then  the  almost  direct 
highway  from  Murray  to  Paris,  touching 
four  other  towns  on  the  way,  has  been 
traveled  regularly  by  Murrayites  who 
have  found  their  town  invaded  with 
Dixie  Theatre  posters,  window  cards, 
house-to-house  distribution  of  heralds, 
and  Dixie  Theatre  copy  published  in 
their   local  paper. 

The  first  attempt  he  made  that 
brought  him  within  the  jurisdiction  of 
the  Interstate  Commerce  Commission 
was  on  First  National's  release  of 
"Italy's  Flaming  Front."  The  results 
were  so  encouraging  that  he  has  kept 
the  town  of  Murray  on  his  permanent 
"business  possibility"  list. 

"And  that's  what  it  is,"  he  concluded. 
"I  have  amusement  for  sale.  It  takes 
showmanship  to  sell  it.  Why  shouldn't 
I,  or  any  other  exhibitor,  go  just  as  fat- 
in  search  of  patrons  as  the  limits  of 
time  will  permit.  Good  roads,  frequent 
train  service,  an  excellent  rural  free  de- 
livery to  deliver  my  direct-by-mail  ads 
and  heralds  to  the  farmers,  are  chan- 
nels accessible  to  any  exhibitor.  To 
neglect  or  ignore  them  is  to  throw 
money   away." 


Louis    Loeb   Joins    Benedicts 

Louis  Loeb,  statistical  expert  of  the 
Famous  Players-Lasky  Corporation  who 
gained  fame  about  a  year  ago  with  his 
Trained  Turtle  Circus,  has  taken  out  a 
life  membership  card  in  the  Happy  Hus- 
bands Club.  The  bride  is— or  was,  Con- 
stance Michaels,  unanimously  voted  the 
prettiest  girl  in  the  accounting  depart- 
ment of  the  Famous  Players-Lasky  or- 
ganization. 

Mor  the  past  six  months  Mr.  Loeb  was 
on  the  payroll  of  Uncle  Sam,  serving  in 
the  army.  Upon  being  honorably  dis- 
charged he  was  taken  back  at  the  Par- 
amount-Artcraft  offices. 


Lawrence    Pulls   a   Dr.    Reisenfeld   on    Tennessee's    Natural   Assets    and   Gets    Results 

If  Not   Harmony. 


Madge    Evans    in    Natural    Color    Film. 

Madge  Evans  is  the  star  in  a  one  reel 
Prizma  Natural  Color  Picture  which  is 
now  being  made  by  the  Prizma  Com- 
pany at  the  World  Studio  at  Fort  Lee. 
It  will  be  released  under  the  title  of 
"The  Little  Match  Girl."  This  will  be 
the  first  picture  ever  made  in  America 
where  the  entire  photoplay  has  been 
photographed  in  natural  colors. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1457 


PUBLICITY  MAN  GETS  A  VALENTINE 


Tarkington 


Baker  Comes  from  Indiana  as  Universale 
Director  of  Press  Work  and  in  Just  Four  Months  Is 
Made  General  Manager,  Establishing  a  Record  in  Filmtown 


THE  day  Carl  Laemmle  started  upon 
his  present  trip  to  Universal  City 
he  made  an  announcement;  it  was 
tagged  on  in  few  words  to  the  end  of 
his  specifications  concerning  the  im- 
mediate future  plans  of  Universal — 
Tarkington  Baker  had  been  made  gen- 
eral manager  of  the  big  organization. 
In  the  conviction  that  such  an  appoint- 
ment deserved  more  than  passing  men- 
tion The  World  man  was  assigned  to 
interview  "the  gentleman  from  In- 
diana." 

Everybody  else  who  was  anybody  in 
the  film  business  was  either  ordering 
dinner  or  reaching  for  the  foot-rail 
against  the  coming  of  July  1  at  the  hour 
The  World  representative  was  greeted 
by  Mr.  Baker  at  his  desk  in  Universal's 
home  office — 6:15  in  the  evening — and 
until  7  o'clock  the  new  general  manager 
of  Universal  talked  interestingly  and 
informingly. 

"In  the  summer  of  1913,"  said  Mr. 
Baker,  "strolling  past  the  Astor  Thea- 
tre— I  think  it  was — I  was  attracted  by 
the  announcements  of  'Quo  Vadis.'  Go- 
ing inside,  sitting  through  the  picture 
and  coming  out  I  felt  that  in  that  even- 
ing I  was  seeing  the  dawn  of  a  new  era 
in  theatrical  entertainment.  I  was  em- 
ployed by  William  A.  Brady  at  the  time, 
and  when  I  spoke  to  him  of  'Quo  Vadis' 
and  indicated  what  I  thought  the  screen 
was  going  to  mean  to  millions  who  could 
not  or  would  not  pay  high  prices  for 
dramatic  entertainment — let  alone  be 
entirely  satisfied  when  they  attended 
that  class  of  amusement — he  spoke  to 
me  in  his  impressive  way — his  expres- 
sive way — and  promised  to  go  and  see 
'Quo  Vadis.' 

Progress   in   Six   Years 

"The  other  night  I  was  among  those 
who  attended  the  banquet  given  in  Mr. 
Brady's  honor  and  listened  to  what  he 
said  and  what  the  others  said,  and  tried 
to  realize  how  much  had  been  accom- 
plished in  the  moving  picture  business 
within  those  six  years  since  Mr.  Brady 
made  light  of  me  when  I  first  spoke  to 
him  of  what  I  had  seen  and  sensed  that 
evening  I  spent  in  the  Astor." 

Here  it  might  be  said  that  Tarkington 
Baker  might  well  be  expected  to  have 
opinions  of  his  own — and  opinions  to 
spare  for  Mr.  Brady.  For  years  he  had 
been  expressing  his  opinion  as  a  dra- 
matic writer  for  newspapers — the  In- 
dianapolis Star,  conspicuously  among 
the  number — and  he  has  known  "show 
business"  from  the  outside  looking  in 
as  well  as  from  the  inside  looking  out. 
Publicist  and  critic,  newspaper  man  and 
theatrical  manager;  leaving  Indianapolis 
to  travel  and  going  home  to  smear  his 
fingers  with  some  of  his  own  printing- 
ink,  Mr.  Baker  should  have  opinions 
worthy  of  respect — and  his  opinions  are 
respected. 

"Consider  what  has  happened  in  those 
six  years,"  said  Mr.  Baker.  "Fortunes 
have  been  invested  in  theatres  devoted 
exclusively  to  presentation  of  pictures; 
fine  orchestras  have  been  installed  and 
the  best  works  of  the  greatest  compos- 
ers  are    played — accepted   by   the   public 


By  Walter  K.  Hill 

as  a  logical  and  necessary  accompani- 
ment to  moving  pictures.  To  me  the 
matter  stands  just  here:  moving  pic- 
tures are  without  a  past — they  have  only 
the  present  and  future.  It  is  easy  to  be- 
lieve that  the  next  six  years  will  see 
even  greater  advancements  in  the  art 
of  picturemaking  than  have  developed 
up  to  this  date. 

Public    Ahead    of    Producers 

"Mark      this      statement,"      said      Mr. 
Baker  :  "The  public  is  ahead  of  the  pro- 


Tarkington    Baker. 

Who    in    Four    Months    Became    Gen- 
era]  Manager  for  Universal. 

ducer  in  its  conception  of  possibilities 
for  the  screen." 

"Then  you  will  subscribe  to  the  be- 
lief," said  The  World  man,  "that  the 
public  takes  pictures  more  seriously 
than  does  the  producer?" 

"Emphatically,  yes !"  replied  Mr. 
Baker.  "The  vast  majority  of  millions 
who  attend  picture  theatres  annually 
are  better  informed  than  most  pro- 
ducers would  believe;  they  know  good 
pictures  and  they  know  when  pictures 
are  well  or  badly  done.  The  public  is 
ahead  of  the  producer;  is  ready  to  ac- 
cept more  advanced  developments,  ready 
to  pay  for  better  pictures  and  ready  to 
lead  the  producer  into  greater  achieve- 
ments— to  pay  money  for  better  and 
better    product    all    the    time." 

"Do  you  think,"  the  reporter  queried, 
"that    the    producer    realizes    this?" 

"Universal  does,"  said  Mr.  Baker, 
very  promptly,  "and  Universal  is  going 
to  proceed  in  this  belief.  Better  pro- 
ductions— better  in  every  detail — an  im- 
proved grade  of  pictures  constantly  im- 
proving   with    a    purpose    to    make    pic- 


tures as  uniformly  dependable  and  en- 
tertaining as  possible.  We  have  the 
'forward  vision'  here  and  at  Universal 
City  and  we  are  going  to  be  known  by 
our  works. 

"We  are  going  to  take  the  public  hon- 
estly into  our  confidence.  By  this  I 
mean  our  publicity  matter  will  be  writ- 
ten on  the  basis  of  fact;  written  to  in- 
form, to  tell  something  the  public  wants 
to  know  and  'thus  sel!  tickets  for  ex- 
hibitors." 

Publicity    His    "Long   Suite." 

It  is  on  the  matter  of  publicity  that 
Mr.  Baker  is  maturely  informed.  He 
made  no  pretense  of  anything  else.  Four 
months  ngo  he  came  from  Indianapolis 
to  become  director  of  Universal's  pub- 
licity, and  four  months  to  a  day  after 
his  arrival  here  he  was  called  into  the 
president's  office  and  told  that  he  was 
general  manager  as  well  as  publicity 
manager.     That  was  his  valentine. 

"I've  not  gone  far  enough  in  ten  days 
to  know  whether  it  is  one  of  the  fine 
lace  valentines  that  delight  the  heart 
or  one  of  the  other  kind — that  don't 
delight  the  heart,"  said  he.  Mr.  Baker 
made  no  predictions  and  fought  more 
shy  than  we  have  written  of  the  first 
person  singular — singular,  indeed,  in  the 
film  business  !  "I  am  realizing  the  great 
amount  of  work  and  the  close  applica- 
tion that  is  essential  to  success  in  the 
position  Mr.  Laemmle  has  placed  me — 
but  I'm  taking  the  film  business  at  my 
own  appraisal,  as  I  see  it  and  as  it  is 
my  purpose  to  be  governed — forget  the 
past,  what  there  is  of  it,  and  build  for 
the  future.  That  will  be  my  share  in 
the  organization's  work." 

Speaking  of  publicity  matters  Mr. 
Baker  expressed  some  ideas  that  are  at 
variance  with  the  methods  practiced  in 
many  film  organizations.  He  knows 
what  photoplay  editors  want,  like  to  get 
and  insist  upon  having,  and  he  has,  in 
the  four  months  he  has  been  Universal's 
publicity  director,  beer,  striving  to  give 
it  to  them. 

Publicity    Offered    in    Page    Lots 

"The  photoplay  editors  throughout 
the  country,"  said  Mr.  Baker,  "are  get- 
ting enough  matter  from  film  publicists 
to  fill  seven  columns  daily — fifty  col- 
umns of  matter,  every  week,  would  be 
devoted  to  photoplays  if  the  men  on  the 
desks  used  all  that  is  sent  to  them. 
Seven  pages  of  seven  columns  each 
seems  to  be  more  than  papers  in  the 
larger  cities  feel  inclined  to  give  to 
photoplays.  Some  of  it  must  be  left 
out.  It  is  the  most  extreme  example 
of  'survival  of  the  fittest'  on  record." 

Let  it  be  understood  that  The  World 
man  does  not  claim  to  have  used,  in 
quoting  Mr.  Baker,  his  exact  words.  The 
cousin  of  Booth  Tarkington  is  a  fast 
talker  and  a  fast  thinker,  and  we  have 
managed  here  to  present  only  the  "high 
spots"  in  what  Mr.  Baker  said  for  print. 
He  said  more — lots  more — but  not  for 
publication,  and  it  would  be  unfair  to 
"spill"  the  ideas  that  Universal's  general 
manager  and  publicist-in-chief  has  for 
subsequent   exploitation. 


1458 


THE     MOVING     PICTURE     WORLD 


March  15.  1919 


MISSOURI'S    CENSOR     BILL     INTRODUCED 

Plans  Expensive  Film  Examination  and  Salaries 
to  Aggregate  $23,620  Exclusive  of  "Expenses" 


HOUSE  Bill  No.  327,  providing  for 
the  creation  of  i  State  Board  of 
Motion  Picture  Censors  as  recom- 
mended recently  in  the  report  of  the 
"Committee  of  Fifty,"  of  St.  Louis,  has 
been-  introduced  in  the  House  of  Repre- 
sentatives of  Missouri,  tabled,  and  will 
be  called  up  on  April  22  for  engross- 
ment. 

Strong  influence  is  being  brought  in 
an  effort  to  obtain  the  adoption  of  the 
measure.  On  the  night  of  February 
26  supporteis  of  the  measure  invited  all 
legislators  to  attend  a  "private  show- 
ing" of  "naughty  'cut  outs' "  passed  by 
the  National  Board  of  Review,  but  re- 
jected and  cut  from  the  films  by  the 
Pennsylvania  censors.  A  big  crowd  of 
lawmakers  attended  the  showing.  The 
purpose  of  bringing  members  of  the 
board  from  Pennsylvania,  with  the  film, 
was  to  show  why,  in  their  opinion,  a 
state  board  of  censorship  is  needed  in 
Missouri. 

On  the  surface  there  is  little  opposi- 
tion to  the  measure.  What  pressure 
will  be  brought,  what  steps  taken  to 
have  the  bill  defeated,  or  at  least  modi- 
fied, remains  to  be  seen. 

The  complete  text  of  the  measure  has 
been  supplied  the  Moving  Picture  World 
by  S.  J.  Baker,  manager  of  the  First 
National  Exhibitors'  Circuit  of  St.  Louis. 
The  act  not  only  provides  for  the  cen- 
sorship of  films  but  also  of  posters, 
banners  and  like  advertising  matter, 
which  must  be  stamped  "Approved"  be- 
fore being  exhibi'ed. 

The  censorship  board,  to  be  appointed 
by  the  governor,  is  to  consist  of  three 
members,  two  males  and  one  female,  to 
serve  for  three  years,  the  chairman 
having  an  annual  salary  of  $3,000,  the 
vice  chairman  $2,500,  and  the  secretary, 
$2,400.  The  act  provides  for  a  list  of 
clerks,  inspectors,  operators  and  sten- 
ographers whose  salaries,  with  the 
money  represented  by  the  salaries  of 
these  three  officials,  aggregate  $23,620 
annually.  This  does  not  include  "all 
expenses  of  whatever  nature  actually 
and  necessarily  incurred  by  each  mem- 
ber and  employe  of  the  board  in  carry- 
ing out  the  purpose  of  this  act." 

Naturally,  the  producers  are  to  be 
called  upon  to  defray  these  expenses 
through  the  medium  of  fees.  The  board 
is  to  receive  in  advance  a  fee  of  one 
dollar  for  the  examination  of  each  film 
of  1,200  feet  or  less,  and  one  dollar  for 
each  duplicate  print  which  must  be  ap- 
plied for  at  the  same  time 

Any  person  violating  any  of  the  pro- 
visions of  the  act  shall  be  guilty  of  a 
misdemeanor  and  shall  be  fined  any  sum 
not  exceeding  $300  or  be  imprisoned  not 
to  exceed  sixty  days  or  both. 


against  the  bill  at  a  hearing  recently, 
declaring  that  the  creation  of  such  a 
board  was  uncalled  for  and  would  work 
considerable  hardship  on  their  indus- 
try. This  week's  hearing  was  arranged 
at  the  request  of  Senator  F.  H.  Peter- 
son, of   Moorhead,  author  of   the  bill. 


Schedule  Hearing  on 

Missouri  Censor  Bill 

CLUB  WOMEN,  church  associations 
and  others  who  believe  in  the 
creation  of  a  state  board  of 
censorship  to  pass  upon  all  motion  pic- 
tures exhibited  in  Minnesota  will  have 
an  opportunity  to  be  heard  before  the 
Senate  committee  on  general  legisla- 
tion at  the  state  capitol  in  St.  Paul. 

Opponents  of  the  measure,  including 
representatives  of  exhibitors,  exchanges 
and   film   distribution   companies,   spoke 


Receiver    Named    for    Ivy     Films 
Judge  Knox  in  the  United  States  Dis- 
trict   Court    appointed    Roger    B.    Wood 


receiver  of  the  Ivy  Pictures  Corpora- 
tion, of  52  Broadway,  on  March  4  fol- 
lowing the  institution  of  bankruptcy 
proceedings    against    the    corporation. 

E.  K.  Lincoln  filed  an  action  against 
the  corporation  recently  in  the  Bergen 
County  Circuit  Court  and  proceedings 
were  instituted  in  that  action  to  attach 
the  property  of  the  company  to  satisfy 
his  claim  when  the  creditors  filed  a  peti- 
tion in  bankruptcy  which  acts  as  a  stay 
on  the  Lincoln  suit. 

The  liabilities  of  the  corporation 
amount  to  about  $5,000  and  the  assets, 
which  consist  chiefly  of  negative  films, 
may  realize  sufficient  to  pay  the  claims 
in  full. 


NEBRASKA    WANTS    NO    STATE    CENSORS 

Newspapers  and  Union  Labor  Fight  Bill  Before 
House — Omaha  Clubwomen  Reluctantly  Indorse  It 

T  looks  at  this  writing  as  if  Nebraska 


I 


moving  picture  men  are  fighting  a 
losing  battle  to  defeat  a  house  Jjill 
now  before  the  state  legislature,  estab- 
lishing a  board  to  censor  all  moving  pic- 
ture  film   and   advertising   in    Nebraska. 

Iowa  has  thoroughly  squelched  a  bill 
which  would  have  provided  Sunday 
closing  for  that  state.  South  Dakota, 
by  a  vote  of  27  to  4,  in  the  house,  de- 
feated two  bills,  one  for  censorship  and 
the  other  for  Sunday  closing. 

The  Nebraska  bill  is  scheduled  to  come 
before  the  house  about  March  10.  It 
has  been  recommended  for  passage  by 
the  educational  committee,  to  which  it 
was  referred.  In  the  meanwhile  the 
Nebraska  film  men  and  exhibitors  are 
making  a  fight  which  they  do  not  be- 
lieve has  been  equaled  in  any  state  in 
the  Union.  Full  page  advertisements, 
quarter  page  advertisements,  and  news 
stories  have  been  run.  Editorial  sup- 
port against  the  bill  has  been  prac- 
tically unanimous  among  the  influential 
newspapers  of  the  state. 

Many    Thousands    Sign    Petitions 

At  the  last  count,  seven  letters  have 
been  sent  to  every  exhibitor  in  the 
state,  asking  him  to  bring  every  pos- 
sible influence  to  bear  in  his  town.  Hun- 
dreds of  petitions  signed  by  thousands 
of  people,  protesting  against  the  legis- 
lation, have  been  circulated  and  will  be 
dumped  before  the  attention  of  the  leg- 
islators at  the  psychological  moment. 
Slides  are  being  run,  arguing  against 
the  bill,  and  a  number  of  showmen  are 
making  short  speeches  to  their  patrons, 
holding  up  the  evil  results  that  will  fol- 
low the  passage  of  the  bill. 

Commercial  clubs  in  nearly  every  city 
in  the  state  have  been  asked  to  protest. 
Banks  and  other  business  houses  deal- 
ing with  the  moving  picture  industry 
have  been  asked  to  use  their  influence. 
Prominent  political  leaders  in  the  state 
have   been   asked   to    support   the    fight. 

Unionists    Oppose    Censorship 

Union  labor  went  on  record  as  op- 
posed to  censorship  of  motion  pictures, 
when  the  Central  Labor  union  of  Lin- 
coln, Neb.,  the  capital  city  of  the  state, 
passed  a  clear-cut  protest  in  a  formal 
resolution. 

A  pitiful  farce,  typical  of  the  spirit 
that  is  forcing  censorship  upon  Ne- 
braska, even  with  the  unwilling  consent 
of  those  intelligently  opposed  to  it,  was 
a  recent  meeting  of  Omaha  clubwomen. 
These  women,  who  for  four  years  have 
co-operated  with  the  exhibitors  of  their 


state  in  improving  the  films  shown  in 
Omaha,  knew  censorship  was  undesir- 
able, and  said  so.  They  declared  the 
bill  as  it  stands  is  unjust  to  a  point  of 
being  absurd.  They  insisted  they  are 
friends  of  the  exhibitors — but  they  in- 
dorsed the  bill. 

The  women  indorsed  it  merely  because 
the  State  Federation  of  Women's  Clubs, 
without  knowing  what  it  was  doing,  has 
gone  on  record  favoring  state  censor- 
ship, and  because  the  present  bill  is  the 
only  one  to  be  considered.  They  de- 
clined to  offer  amendments  they  greatly 
desired,  because  they  feared  such  ac- 
tion would  harm  the  influence  of  the 
state  federation. 


Drummond  of  Knoxville 

Calls  at  World  Office 


A 


N  out  of  town  visitor  to  the  World 
office  during  the  current  week 
was  W.  E.  Drummond,  president 
of  the  Special  Features  Company, 
Knoxville,  Tenn.  He  has  been  in  New 
York  for  several  days  securing  feature 
productions  for  a  number  of  Southern 
states,  in  which  his  exchange  operates, 
and  has  contracted  for  the  following: 
"Once  to  Every  Man,"  from  Frohman 
Amusement  Corporation,  for  Tennes- 
see, Alabama,  Georgia,  Florida  and 
South  Carolina;  the  Maciste  serial, 
"The  Liberator,"  from  Harry  Raver,  for 
Tennessee,  Alabama,  Georgia  and  Flor- 
ida, and  "Stolen  Orders."  from  William 
A.  Brady,  for  North  and  South  Carolina. 

Mr.  Drummond  already  controls 
"Stolen  Orders"  for  Tennessee,  Alaba- 
ma and  Georgia,  and  advises  that  he 
contracted  for  the  additional  territory 
on  account  of  the  remarkable  business 
done  with  this  production  in  his  pres- 
ent territory. 

Great  prosperity  throughout  the 
Southern  states  during  the  next  six 
months  is  looked  for  by  Mr.  Drum- 
mond, particularly  on  high  class  pro- 
ductions. He  reports  that  the  thea- 
tres in  his  section  have  almost  entirely 
recovered  from  the  effects  of  the  epi- 
demic and  are  enjoying  increased  pa- 
tronage, while  many  new  houses  are 
opening    or    under    construction. 

H.  H.  Freeman,  formerly  of  the  Con- 
solidated Film  Company,  Atlanta,  has 
been  placed  in  charge  of  Mr.  Drum- 
mond's  exchange,  succeeding  Nat  Roy-' 
ster,  who  is  now  with  the  Film  Clear- 
ing House  branch   in   Atlanta. 


March '15,  1919 


THE     MOVING     PICTURE     WORLD 


1459 


PICTURE  HISTORY  MADE  IN  DETROIT 

Blanche  Sweet  in  "The  Unpardonable  Sin"  Gets  $11,023.60  in 
First  Three  Days  of  Fortnight's  Engagement  on  Premier  Show- 


ing 


of  Harry  Garson's  Production  of  Rupert   Hughes'   Story 


AT  the  Broadway  Strand,  Detroit, 
all  traditions  in  picture  showman- 
ship were  disregarded  when  Harry 
Garson  gave  the  first  public  presenta- 
tion of  Blanche  Sweet,  in  "The  Un- 
pardonable Sin" — and  during  the  first 
three  days  of  the  week's  engagement  all 
records  for  box-office  takings  were 
smashed  to  proverbial  "smithereens." 
Starting  Sunday,  March  2,  the  film  be- 
gan at  once  to  make  film  history,  and 
up  to  the  time  this  matter  was  pre- 
pared for  type  film  history  was  still 
in   the   making. 

Figures  are  the  showman's  standard 
of  success  and  here,  therefore,  are 
given  the  box-office  totals  for  Sunday, 
Monday  and  Tuesday:  $4,754.80;  $3,- 
081.20;  $3,187.60— a  total  for  the  first 
three  days  of  the  week's  engagement 
of  $11,023.60.  It  is  beyond  question  the 
most  remarkable  record  ever  estab- 
lished for  a  film  presentation. 

The  Sunday  prices  were  $1  top,  this 
accounting  for  the  difference  in  the 
later  totals,  when  the  capacity  of  the 
Broadway-Strand  was  continually  tested. 
The  matinee  prices  on  week  days  made 
a  difference  in  the  gross  takings,  as  on 
Sunday  full  prices  prevailed  at  all  per- 
formances ;  and  the  Broadway-Strand's 
seating  capacity  is  given  at  1,400 — not 
by   any   means    an    unusual    capacity. 

Lines    Stood   Out   All    Day. 

From  the  first  performance  Sunday 
until  the  final  show,  despite  the  fact 
that  the  Broadway-Strand  is  two  blocks 
away  from  Woodward  avenue,  the  main 
street  of  Detroit,  lines  of  people  sur- 
rounded practically  the  entire  block. 
These  lines  were  made  up  of  people 
who  had  purchased  tickets  and  were 
waiting  their  turn  to  be  admitted,  and 
other  lines  represented  prospective 
ticket  buyers  ;  and  the  lines  were  never 
less  than   two  abreast. 


Heretofore  it  has  been  usual  to  not 
consider  a  theatrical  attraction  of  any 
nature  fully  established  until  it  had  re- 
ceived the  sanction  of  New  York — until 
Broadway  had  rendered  its  verdict. 
Then  into  other  sections  of  the  country 
went  the  advertising,  the  heralding  and 
the  renown  of  a  "Broadway  hit."  But 
in  his  radical  move  Mr.  Garson  changed 
this.  New  York  will  not  see  "The  Un- 
pardonable Sin"  until  several  inland 
cities  have  become  perfectly  familiar 
with   it. 

Not  alone  were  the  box-office  results 
of  the  Detroit  opening  record-making, 
but  more  than  $100,000  worth  of  terri- 
tory was  sold  after  showmen  had  been 
"shown"  by  the  unmistakable  public 
appeal  of  the  Blanche  Sweet  offering. 
Besides  the  sales  that  were  made 
another  two  hundred  thousand  was 
refused  because  the  offers  did  not 
match  up  to  Mr.  Garson's  estimate  of 
what  his  property  should  bring  in.  Out- 
side of  the  territory  that  has  been  sold 
it  is  very  likely  that  Mr.  Garson  will 
keep  the  rights  for  his  own  exploitation. 

Record    Figures    for    Territorial    Rights. 

Clark  &  Rowland,  as  a  result  of  the 
Detroit  opening,  purchased  western 
Pennsylvania  and  West  Virginia  for  a 
figure  said  to  be  larger  than  was  ever 
paid  for  a  picture  production  in  that 
section.  Frank  Hatch  bought  Ohio ;  the 
Allen  Brothers,  Canada,  and  Sol  Lesser 
bought  California,  Arizona  and  Nevada. 
Mr.  Garson  intends  to  exploit  the  pic- 
ture on  a  percentage  basis  in  the  big 
cities  outside  of  these  territories,  play- 
ing it  in  the  best  theatres  and  present- 
ing the  attraction  along  lines  followed 
by  dramatic  offerings. 

The  Los  Angeles  engagement  begins 
March  24  at  the  Majestic  Theatre,  with 
$1.50  the  top  price.     When   the   feature 


gets  to  New  York  theatregoers  will  be 
asked  $2  for  the  best  seats;  and  so  it 
will  continue  to  be  exploited  in  the 
larger  cities  before  the  general  terri- 
tory is  disposed  of.  Mr.  Garson  is  pro- 
ceeding without  undue  haste.  He  may 
keep  the  remaining  territory  entirely 
for  himself,  presenting  the  feature  along 
lines  of  his  own  invention. 


Our   Report   from    Detroit. 

Detroit,  March  4. 

THE  attendance  records  in  Detroit 
have  been  held  by  "The  Birth  of 
a  Nation,"  "The  Unbeliever," 
"Cleopatra"  and  Douglas  Fairbanks;  but 
all  these  were  shattered  at  the  opening 
Sunday  of  "The  Unpardonable  Sin,"  at 
the  Broadway-Strand  Theatre,  March 
2.  "The  Unpardonable  Sin"  was  pro- 
duced by  Harry  I.  Garson,  president  of 
the  Broadway-Strand  Theatre  Com- 
pany, Detroit,  and  directed  by  Marshal 
A.  Neilan.  It  is  in  ten  reels.  The  story 
is  by  Major  Rupert  Hughes,  and  Blanche 
Sweet  is   the  star. 

Mr.  Garson  had  no  intention  of  giving 
"The  Unpardonable  Sin"  its  premiere 
in  Detroit.  Mr.  Garson  stopped  off  in 
Detroit  en  route  from  California  to  New 
York  City,  where  he  intended  to  lease 
a  theatre  for  his  picture.  In  talking 
about  the  picture  to  Phil  J.  Gleichman, 
his  partner  in  the  Broadway-Strand 
Theatre,   Mr.   Gleichman   remarked : 

"It  seems  to  me,  Harry,  that  if  Detroit 
is  large  enough  to  put  on  big  stage  pro- 
ductions before  they  go  to  New  York, 
why  not  pictures?"  He  called  Mr.  Gar- 
son's attention  to  the  fact  that  Detroit 
had  been  good  to  him  since  his  asso- 
ciation with  the  picture  industry,  and 
that  out  of  loyalty  he  should  let  Detroit 
people  see  it  soon,  and  not  months 
after  it  has  a  New  York  or  Los  Angeles 


Goldwyn    Stars     Kay    Laurell    and    Russell    Simpson     in    Rex    Beach's    Stirring    Yukon    Drama,  "The  Brand. 


1460 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


run.  All  this  made  an  impression  on 
Mr.  Garson,  and  he  then  and  there 
agreed  to  hold  the  world  premiere  in 
Detroit,  at  the  Broadway-Strand  The- 
atre,  starting   Sunday,    March   2. 

Big    Splash    on    Advertising. 

Immediately  several  advertising  and 
publicity  experts  were  called  in,  and 
between  Messrs.  Garson  and  Gleichman 
arrangements  were  made  for  an  advance 
advertising  campaign  in  the  newspapers, 
billboards,  street  cars,  etc.,  costing 
nearly  $7,500.  A  trade  showing  was  also 
given  one  morning  for  city  officials  and 
exhibitors,  accompanied  by  the  full 
orchestra  and  special  music. 

When  Sunday  came  the  first  per- 
formance was  scheduled  to  start  at  11:15 
in  the  morning.  The  ticket  office  was 
thrown  open  at  10  o'clock.  At  that 
hour  at  least  seven  hundred  people  were 
standing  in  line.  Six  performances 
were  given  that  day,  and  the  line  of 
people,  from  two  to  three  blocks  long, 
never  broke  once  until  9:15  at  night, 
when  Mr.  Garson  refused  to  sell  any 
more   tickets. 

Monday  morning  came.  There  was 
another  crowd  at  the  box  office  before 
the  start  of  the  first  show,  and  there 
were  crowds  at  every  performance. 
This  is  Tuesday  morning.  The  World 
correspondent  just  came  from  the  the- 
atre. More  crowds !  Indications  are 
that  the  Broadway-Strand  will  play  to 
approximately  $20,000  worth  of  business 
the  first  week,  which  will  be  the  record 
of    any    big    picture    ever    shown    here. 

"The  Unpardonable  Sin"  will  remain 
at  least  two  weeks  at  the  Broadway- 
Strand.  It  will  play  as  a  road  show  in 
other  Michigan  cities.  Prices  for  the 
Detroit  engagement  are  dollar  top,  with 
main  floor  seats  at  sixty  cents  at  night, 
including  war  tax.  But  the  slight  in- 
crease in  prices  seems  to  make  no 
difference.  What  the  patrons  want  are 
seats. 

Picture    Makes    Good    with    Public. 

As  for  the  picture,  no  one  can  ques- 
tion that  in  "The  Unpardonable  Sin" 
Harry  Garson  has  a  picture  that  will 
be  just  as  big  a  hit  as  anything  ever 
put  out.  This  is  not  said  for  the  pur- 
pose of  making  the  producer  "feel 
good,"  but  is  based  on  the  merits  of  the 
production.  "The  Unpardonable  Sin" 
has  so  many  big,  fine  talking  points 
that  hit  "home"  with  theatre  patrons. 

There's  the  title — itself  a  box-office 
attraction.  Rupert  Hughes  has  a  great 
name  with  people  who  read  popular 
magazines,  and  this  is  certain  to  be  a 
big  drawing  card.  The  fact  that  thou- 
sands upon  thousands  of  the  story  in 
book  form  were  sold  is  another  tre- 
mendous  asset. 

Then  there  is  the  director — Marshal 
Neilan — whose  name  stands  for  quality 
production.  Last,  but  not  least,  there's 
the  star  —  Blanche  Sweet,  who  makes 
her  reappearance  on  the  screen  after 
a  lapse  of  two  years,  and  who  does  the 
best  work  of  her  career.  Miss  Sweet 
has  a  large  following,  and  her  return 
to  the  screen  will  certainly  be  good 
news  to  those  who  admire  her;  and  in- 
vestigation proves  that  this  young 
woman  has  a  much  larger  clientele  of 
admirers  than  you  would  give  her  credit 
for. 

Production    Declared    Superb. 

As  a  production  "The  Unpardonable 
Sin"  is  superb,  and  this  applies  to  every 
phase  of  it.     It  may  be  called  a  flawless 


production.  It  is  technically  perfect. 
It  has  continuity  of  story  and  a  cast 
that   is   100  per  cent.  good. 

Blanche  Sweet,  who  carries  off  the 
honors,  plays  the  dual  role  of  Alice  and 
Dimny,  two  sisters.  Matt  Moore's  work 
as  the  American  hero  was  superb,  while 
Wallace  Beery  as  the  German  colonel 
was  exactly  what  one  pictures  an  arro- 
gant but  smirking  Prussian  to  be. 
Wesley  Beery  and  Bobby  Connolly  play 
the  juvenile  roles,  and  they  provoke  a 
great  deal  of  wholesome  comedy.  Edwin 
Stevens  as  the  father,  Charles  Clary  as 
a  priest  and  Elmo  Lincoln  as  the  brute 
are  also  exceptionally  good  in  their 
respective   parts. 

There  is  a  special  overture,  "Victorious- 
Democracy,"  arranged  for  the  picture, 
which  was  capably  interpreted  by  Fred 
Xeddermeyer  and  an  augmented  orches- 
tra of  forty  pieces.  Indeed,  the  musi- 
cal accompaniments  are  one  of  the 
delights  of  the  presentation.  A  recita- 
tion is  given  as  a  prelude  to  the  fea- 
ture,   which    serves    as    an    introduction. 

Harry   Garson   on   the   Job. 

Air.  Garson  will  remain  in  Detroit 
during  the  engagement  of  "The  Un- 
pardonable Sin,"  making  his  head- 
quarters at  the-theatre.  Since  the  news 
spread  of  the  success  of  the  Detroit 
engagement  Mr.  Garson  has  been 
flooded  with  telegrams  asking  for  terri- 
torial rights.  He  does  not  intend  to 
dispose  of  the  eastern  rights  until  after 
the   New   York   engagement. 

Detroit  feels  proud  of  Harry  Garson, 
and  proud  of  "The  Unpardonable  Sin." 
The  writer  personally  is  proud  of  Mr. 
Garson.  He  recalls  his  first  venture  in 
Detroit  in  the  moving  picture  business, 
and  his  prediction  after  watching  Mr. 
Garson  that  some  day  he  would  make 
a  big  name  for  himself  in  the  motion 
picture   industry. 

While  other  exhibitors  have  been 
satisfied  merely  to  bank  the  profits  and 
to  operate  along  the  lines  of  least  re- 
sistance Mr.  Garson,  from  his  very  in- 
ception in  this  business,  has  been  study- 
ing, working  and  thinking.  He  has 
developed  himself  in  every  branch  of 
the  industry,  so  that  it  is  not  the  least 
bit  surprising  he  should  reach  his  goal 
"in    the    hall    of    fame." 

Once  again  we  say  "The  Unpardon- 
able Sin"  is  a  truly  great  picture,  and 
it  will  make  a  lot  of  money  for  its 
owner  and  the  exhibitor  who   shows  it. 

SMITH. 


Pictures  for  Presidential  Entertainment. 

As  part  of  the  entertainment  arranged 
for  President  Wilson  aboard  the  George 
Washington  on  his  return  trip  to  the 
Peace  Conference  in  Paris  the  Com- 
munity Motion  Picture  Bureau  obtained 
from  Exhibitors  Mutual  the  following 
pictures  :  Martin  Johnson's  "Cannibals 
of  the  South  Seas";  "Bonds  of  Honor," 
a  Haworth  feature,  starring  Sessue 
Hayakawa;  "The  Prodigal  Liar,"  a  Jesse 
D.  Hampton  production,  with  William 
Desmond  in  the  leading  role;  four 
Strand  comedies,  and  the  "Adventurer," 
one   of    the    Chaplin-Mutual    series. 

This  selection  was  made  on  Tuesday, 
March  4,  the  day  before  the  George 
Washington  slipped  out  of  her  dock  in 
Hoboken  with  its  distinguished  pas- 
senger. Arrangements  were  made  by 
W.  A.  V.  Mack,  manager  of  the  New 
York  Exhibitors  Mutual  exchange,  and 
Mrs.  Warren  Foster,  of  the  Community 
Motion   Picture  Bureau. 


Getting  After  Pirates 

Who  Thrive  on  Films 

FILM  piracy  received  a  severe  jolt 
with  the  announcement  by  Erwin 
J.  W.  Huber,  of  Rochester,  N.  Y., 
that  the  recently  formed  Vigilance 
Committee  had  decided  to  pursue  its 
work  on  a  much  larger  scale.  Up  to  the 
present  the  committee  has  operated 
almost  entirely  in  western  New  York, 
but  the  territory  has  now  been  extended 
to  take  in  parts  of  northern  Pennsyl- 
vania and  eastern  Ohio. 

In  a  report  to  the  committee  Mr. 
Huber,  who  is  directing  the  work  of 
investigation,  says  that  illegal  practices 
in  the  film  industry  exist  on  a  much 
larger  scale  than  is  generally  imagined 
by  the  honest  people  in  the  industry. 
He  says  a  favorite  practice  is  to  exploit 
a  stolen  film  in  the  small  towns  and 
villages  which  abound  in  the  territory 
covered  by  the  committee.  In  addition 
to  this  "bicycling"  flourishes  unchecked 
in  many  sections,  it  being  considered 
nothing  less  than  sport  to  "put  one 
over"  on   the   exchanges. 

Following  the  arrest  of  one  Peter 
Swartz  for  having  a  stolen  news  reel  in 
his  possession  that  worthy  has  departed 
for  regions  unknown,  not  bothering 
about  the  $500  which  he  put  up  for  bail. 
It  is  believed  that  he  is  affiliated  with 
a  gang  who  would  much  rather  lose  the 
money  than  have  their  crookedness 
aired  in  court.  Information  leading  to 
the  arrest  of  Swartz  was  furnished  by 
an  exhibitor  in  Perry,  whom  Swartz 
accused  of  bicycling. 

Mr.  Huber's  office  in  the  Exchange 
Place  Building,  Rochester,  is  literally 
piled  high  with  letters  he  has  received 
from  exhibitors  indorsing  his  work  to 
clean  up  the  industry.  At  the  conven- 
tion in  S3'racuse  scores  of  managers 
talked  the  matter  over  with  Mr.  Huber, 
in  a  number  of  instances  furnishing  him 
with  information  of  an  important 
nature. 


Texas  Showman  Runs 

Three  Programs  Daily 

JH.  JUDIA,  proprietor  of  the  Cozy 
Theatre,  Cisco,  Texas,  runs  three 
•  different  programs  each  day  of  the 
week.  He  starts  out  with  a  matinee. 
Then  he  puts  on  an  entirely  new  pro- 
gram commencing  at  7  o'clock.  At  8.30 
he  sends  his  ushers  through  the  house 
and  any  person  who  wants  to  see  an- 
other complete  and  new  program  kicks 
in  with  another  twenty-five  cent  piece. 
Otherwise   they   are   requested  to   leave. 

Cisco  is  on  the  boom  through  the  dis- 
covery of  oil  in  the  neighborhood. 
There  are  no  hotel  lobbies  in  Cisco 
where  the  crowds  of  oil  men  can  sit 
around.  Hence  they  go  to  the  picture 
show  for  rest  and  recreation.  The 
three  program  idea  is  working  out  won- 
derfully, so  Mr.  Judia  reports. 

Manager  Judia  is  also  building  a  par- 
tition in  the  center  of  his  new  theatre. 
On  one  side  of  the  partition  the  seats 
are  35  cents.  For  this  sum  the  patrons 
can  see  the  entire  show.  On  the  other 
side  of  the  partition  seats  are  25  cents. 
For  this  sum  the  patrons  can  see  only 
part  of  the  show.  When  the  25  cents 
patrons  have  had  their  money's  worth 
that  side  of  the  house  is  cleared.  The 
thirty-five  cent  folks  can  stay  as  long 
as   they  like. 


March  15,  1919 


THE     MOVING     PICTURE    WORLD 


1461 


RUBBERNECKING  IN  FILMLAND 


FAIR  weather  in  Filmland.  Fine 
weather  for  rubbernecking,  and 
the  old  colony  buzzing  like  a  big 
bee  hive.  Doug  Fairbanks  hitting  it  on 
high  for  the  last  lap  of  "Something  For 
Somebody,"  his  last  Artcraft  release, 
and  the  studio  lot  full  of  actors,  extras, 
cowboys  and  visitors,  ranging  from 
trade  paper  correspondents"  to  railroad 
presidents,  including  Tom  Geraghty  and 
Mr.  Darling  from  Saskatoon,  Sask. 

They  were  making  two  scenes  at  one 
time  when  I  got  to  the  Fairbanks  lot. 
Director  Albert  Parker  was  shooting  the 
exterior  of  a  Mexican  house  with  Wil- 
liam Wellman,  the  new  juvenile  who  has 
never  faced  a  camera  before,  but  who 
has  faced  Hun  airplanes,  and  has  a 
record  of  bringing  down  seven  of  them 
in  France,  working  out  a  scene  with 
Marjorie   Daw. 

Twenty  feet  away  Doug  was  trying  to 
do  a  quick  mount  and  get-away  on  a 
temperamental  horse  that  wouldn't  stay 
put.  They  would  coax  the  old  nag  up 
to  the  spot  he  was  supposed  to  inhabit 
while  the  scene  was  bring  shot,  but  just 
as  soon  as  Doug  got  all  wound  up  and 
came  a-whooping  across  the  lot  old  Mr. 
Nag  would  turn  around  and  look  over 
at  the  camera  Albert  Parker  was  using 
and  spoil  everything. 

An   Equine  with  Temperament 

"That  horse  has  been  in  pictures  two 
years,"  Doug  explained,  "and  he's  a  wise 
bird.  He  knows  that  two  cameras  are 
being  used.  Only  one  is  trained  on  him, 
and  he  wants  to  know  why." 

There  is  something  in  the  way  of  a 
part  for  almost  everybody  around  the 
studio  in  "Something  for  Somebody." 
In  addition  to  Mr.  Fairbanks,  Miss 
Daw,  Frank  Campeau,  Edith  Chapman, 
Albert  MacQuarrie  and  big  Bob  Em- 
mons, sheriffing  as  usual;  Ted  Reed,  the 
scenario  editor;  Baxter  Leeds,  the  book- 
keeper; Jim  Nolan,  his  assistant;  James 
Mason  and  Vesta  Pegg  of  the  technical 
staff,  have  all  got  parts. 

In  fact,  about  the  only  one  without  a 
part  is  Bennie  Zeidman.  Bennie,  not 
being  a  good  type,  had  to  be  left  out. 
Anyone  can  understand  what  a  danger- 
ous thing  it  would  be  to  give  a  press 
agent  a  part.  Imagine  the  publicity 
going  out  on  that  film ! 

Of  course  Frank  Campeau  is  playing 
the  heavy  ;  and  the  Fairbanks'  cowboys, 
ten  of  them  including  Denver  Dixon, 
who  has  been  with  Doug  since  his  first 
picture;  Charlie  Stevens,  old-timer, 
roper,  rider,  bull  dogger;  Tomas  Duarte 
and  Pete  Balenzuela,  hombres  from 
Mexico. 

Denver  Dixon  is  the  chap  who  toured 
Australia  and  made  speeches  in  five 
hundred  theatres  about  the  American 
cowboy  and  his  life  and  works.  Denver 
is  your  real,  true  cowboy,  and  speaks 
with  great  feeling  on  the  subject. 
While   There's   Beef  There'll   Be   Movies 

"Don't  let  'em  tell  you  the  cowboy  is 
passing,"  he  said.  "As  long  as  there's 
beef  there'll  be  cowboys."  And  of 
course  there  will  always  be  the  movies, 
beef  or  no  beef. 

The  Fairbanks'  lot  is  a  friendly  place. 
Temperament  is  an  unknown  quantity, 
and  the  phrase  "up  stage"  is  not  in  the 
vocabulary  of  anyone  around  the  plant. 

I  stuck  around  the  better  part  of  an 
afternoon,  talking  to  Doug,  to  his 
brother  John,  to  his  brother  Robert,  to 
Joseph     Henaberry,     director,     to     Ted 


Los    Angeles    Correspondent 

Personally    Conducts    Our 

Readers    Through    the 

West  Coast  Studios 

By  Giebler 

Reed,  scenario  editor.  I  saw  Frank 
Campeau  smile  one  of  his  unvillainous 
smiles  and  got  a  picture  of  the  phe- 
nomenon. 

Then  I  met  J.  Scott  Darling,  of  Saska- 
toon, Sask.,  who  represents  the  Day- 
light Theatres,  Ltd.,  in  a  publicity  way 
up  in  Sask.,  and  is  down  here  gathering 
data  and  dope,  and  incidentally  dispos- 
ing of  a  few  scenarios  that  he  dashed 
off  between  times  in  writing  press  no- 
tices for  the  five  theaties  he  represents. 

Mr.  Darling  says  business  is  good  in 
Saskatoon.  They  get  15,  25  and  35  cents 
a  throw  for  seats,  and  the  people  come 
out  to  shows  in  spite  of  the  fact  that 
the  thermometer  sometimes  registers  46 
below  in   their  mildest  winters. 

Harry  Edwards,  who  received  his  dis- 
charge from  the  Navv  on  February  17, 
was  at  the  Christie  studio  ready  for 
work  at  9:00  A.  M.  on  February  18. 

I  gathered  from  Mr.  Darling's  remarks 
that  they  had  a  mild  and  open  winter  in 
Saskatchewan  this  winter.  There  were 
only  a  few  days  when  people  had  to 
keep  their  ears  covered  up  to  keep  J. 
Frost  from  stinging  them. 

Fay    of    the    Suits    and    Smiles. 

From  Fairbanks  I  went  over  to  the 
Christie  plant.  Al  Christie  was  getting 
ready  for  the  first  of  the  two-reel  spe- 
cials. Fay  Tincher — Fay  of  the  longitu- 
dinal striped  bathing  suits  and  efferves- 
cent smile — is  to  be  the  featured  player 
in  the  first  comedy.  Dorothy  Dane, 
Bobby  Vernon,  Harry  Edwards,  Jay  Be- 
lasco,  and  many  of  the  Christie  favorites 
will   also  be   in   the   cast. 

From  Christie's  it  is  only  a  step  to  the 
L-Ko  studio,  where  Henry  McRae  is 
making  his  new  serial  with  Grace  Cun- 
ard  and  Elmo  Lincoln,  hut  I  found  that 
everybody  had  gone  out  on  location,  so 
I  went  over  to  the  National. 


Big  stuff  on  the  fire  here.  Henry  Wal- 
thall was  making  "Modern  Husbands," 
with  Francis  J.  Grandon  directing,  Ethel 
Fleming  as  leading  lady,  and  Neil  Hardin 
as  heavy. 

Grandon  was  getting  a  scene  with 
Claire  Du  Brey  and  Melbourne  McDow- 
ell at  the  breakfast  table,  each  with  a 
headache  and  each  with  an  excuse  for 
being   late   for   breakfast. 

As  the  Bay  Tree  Grows. 

National  is  growing  like  the  cele- 
brated tree  of  Green  Bay,  Wisconsin. 
In  addition  to  the  Walthall  company, 
Carter  de  Haven  and  Flora  Parker  de 
Haven  have  just  finished  the  first  of  the 
twelve  pictures  they  are  to  make  and 
breaking  ground   for   the   second. 

Bertram  Bracken,  who  has  just  got 
through  directing  Henry  Walthall  in 
"The  Boomerang,"  was  starting  with  a 
new,  Billie  Rhodes  subject,  and  of  course 
the  Smiling  Bill  Parsons  comedies  are 
still  being  ground  out  at  regular  inter- 
vals. I  didn't  get  to  see  either  of  the 
bosses  of  the  National.  Isadore  Bern- 
stein and  Smiling  Bill  were  both  down 
town  having  a  try  on  for  a  (law)  suit. 


New  Organization  Formed 
by  California  Exhibitors 

THE  United  Theatre  Owners'  Asso- 
ciation of  Northern  California  has 
been  organized  at  San  Francisco, 
and  offices  have  been  opened  at  the 
headquarters  of  the  American  Photo 
Player  Company,  109  Golden  Gate  ave- 
nue. The  present  members  are  Charles 
Godard,  of  Godard's  J  street  theatre, 
Sacramento;  James  Beatty,  of  the 
Liberty  theatres,  San  Jose  and  Fresno; 
C.  W.  Midgley,  of  the  American  The- 
atre, Oakland,  and  Louis  R.  Greenfield, 
of  the  New  Mission,  New  Fillmore  and 
Progress  theatres,  San  Francisco.  The 
plan  is  to  form  a  circuit  of  theatres  for 
the  booking  of  concert  or  other  added 
attractions,  as  well  as  the  collective 
hooking  of  films  when  opportunities 
present  themselves.  Charles  Godard  is 
president    of    the    organization. 


Smiles   by    Frank   Campeau   and   "Doug." 


1462 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


!KaBj^iBfaia@M®aj3iaaasG!M^'2Msia@f5MSMiMEM5 


Rambles    Round  Filmtown 


With  WALTER  K.  HILL. 


liEyiiilSJafiMlGM^ 


The   Rambler. 


When  They  Roll  Those 
Old   Klieg-Eyes. 

THE  number  of 
cases  of  "Klieg- 
eyes"  and  "Klieg- 
itis"  has  increased  so 
rapidly  among  Pacific 
Coast  press  people  that 
we  often  wonder  that 
there  is  not  an  epi- 
demic. About  two 
months  ago.  Doug 
Fairbanks,  Dave  Grif- 
fith, or  some  other 
screen  mortal  was  wearing  glasses  and 
stories  ushered  forth  from  the  Under- 
woods to  the  effect  that  the  wearer  of 
the  ground  glass  was  suffering  from 
"Klieg-eyes." 

For  Opticians  and  Press  Agents. 
It  was  explained  that  constant  work- 
ing under  the  Klieg  lights  made  it 
necessary  to  wear  glasses  to  prevent 
headaches  during  times  when  the  cam- 
eras were  still.  Right  away  every  press 
writer  on  the  Coasts  seems  to  have 
found  several  cases  of  "Kliegitis"  and 
to  date,  if  reports  are  to  be  taken  se- 
riously, the  only  stars  not  suffering 
from  the  new  malady  are  Baby  Marie 
Osborne  and  Harry  Carey. 

Jim  Corbett  is  said  to  have  contracted 
"Kliegitis"  recently;  his  leading  lady, 
Kathleen  O'Connor,  too.  We  thought 
the  flu  was  bad  but  merciful  heavens! 
This  "Kliegitis"  business  is  turrible. 

We  remember  three  years  ago  when 
J.  Warren  Kerrigan  was  working  in  a 
Universal  picture  he  suffered  from  this 
optic  malady  and  he  received  some 
yards  of  publicity  for  his  pains.  Per- 
haps there  is  some  truth  in  the  old  say- 
ing that  every  three  years  the  "old 
stuff"  becomes  new  again. 
— w  s  s — 
"The  Woman  on  the  Index" 
wyn). 

We  may  soon  have  "The  Girl 
Cover." 

— w  s  s — 
"Swindle  sheet"  item: 
Cash    Joins    Universal    Publicity    De 
partment. — Tradepaper  Headline. 


(Gold- 
on  the 


Having  Drunk  From  a  Lily  Cup 

Will  T.  Gentz  Staggers  in  Thus: 

Here  is  evidence  conclusive 
That  the  snow  in  Truckee  vale 

Doesn't    drop    as    through    a-sieve, 

Isn't  like  New  York's  a-fliv — 
As  a  flake-feast  it's  a  "whale." 

Central  figures  in  this  landscape 

Snow-enshrouded,   zero-bound, 
Two  on  whom  we  often  gape 
Through  the  medium  of  the  tape 

Camera-wound  are  found. 

There's  Antonio  Moreno. 

Maiden's  dream  of  hero  bold; 
And  the  girl  with  cheeks  aglow  so, 
She's    Carol    Holloway,    you    know — 

Warming  smiles  to  banish  cold. 

In   silver  sheet   or   silver  sleet 

No  difference  to  make  they  deign; 
All  risks  they  meet  to  wou  a  feat 
In  filming  their  new  serial  treat, 
"Perils    of    Thunder    Mountain." 

— w  s  s — 

You  May  Choose  for  Yourself. 

Jesse  L.  Lasky,  in  Sunday  Telegraph: 
"....  we  have  Increased  the  responsibili- 
ties of  our  eastern  studio  director,  J.  N. 
Naulty,  and  we  are  preparing  for  the 
busiest  year  of  production  in  the  East  in 
our  history." 

Adolph  Zukor,  in  same  issue  of  Sunday 
Telegraph:  "....  The  eastern  studios  will 
of  course  be  retained  but  will  probably 
serve  the  purpose,  more  or  less,  of  an 
emergency    plant." 

"Whom,"  asks  Bert  Adler,  "shall  we  be- 
lieve?" 

— ws  s — 
Good  Leather 

Mary  MacLaren  in  "Shoes"  (Bluebird). 

Dorothy  Gish  in  "Boots"  (F  P-L). 
— w  s  s — 

J.  M.  Duncan,  manager  of  Vitagraph's 
Detroit  exchange,  recently  had  an  in- 
quiry for  "The  Lion  and  the  Mouse." 
The  picture  showman  wanted  to  know  if 
it  was  an  "animal  picture." 
— w  s  s — 

A  lot  of  water  has  passed  underneath 
the  mill  since  the  expression:  "The  motion 
picture  industry  is  still  in  its  infancy," 
was  first  uttered. — Progress-Advance. 

Yes,  and  over  the  wheel — and  some  little 
over  the  bar. 


This  is  the  snow-bankful  of  actors  that  inspired  Vitagraph  s  publicist  to  seek 
solace  in  poetry  after  imbibing  in  ice-water.  As  we  go  to  press  this  is  the 
heaviest  fall  of  snow  we  have  thus  far  had  on  Manhattan  Island.  You  will 
observe  we  fell  for  both  the  snow  and  the  poetry.  You,  gentle  reader,  may 
do  as  you  like. 


Oil   For   Your  Adam's   Apple 

Just  a  little  tip  from  a  dry  old  state 
to  folks  in  a  state  which  soon  will  be. 
From  Wichita  Falls,  Texas,  comes  an 
exhibitor  who  used  to  like  his  mint 
julep  and  kicked  when  the  straws 
weren't  straight.  That  was  back  "befo' 
the  wah." 

In  1915  he  neglected  the  arrangement 
of    the    straws    and   criticised    the    tem- 
perament of  the  liquor. 
In   1916  the  glass  was  too  small. 
In    1917   he   willingly   drank   out   of    a 
bottle. 

In   1918   there   "weren't   none"   and   in 
1919  there  is  still  less. 
Sic  transit  gloria  mundi. 
Which    means    there   is   plenty    of    oil 
in  Texas  but  you  can't  drink  it. 
— w  s  s — 
E.   V.   Durling,   head   of   the   E.   V.    Durl- 
'  ing     Enterprises      (whatever     they     are), 
featuring     E.     V.     Durling,     the      rotund 
writer,    has    followed    in    Mr.    W.    Shake- 
speare's    footsteps     and     paraphrased     a 
slogan  for  the  film  industry. 

He  declares  unequivocably:  "The  Pay  is 
the  Thing." 

— w  s  s — 
Of   Course   Every    Real   "Fan"   Carries    a 
Flash  Light   for  This   Purpose 
A  short  synopsis  is  often  required  for 
the  theatre  program. 

Late  comers  will  refer  to  it  to  become 
acquainted    with    that    portion    of    the 
story  that  has  passed. — Empy  News. 
— w  s  s — 
Warning  to  Exhibitors: 
Don't  use  cayenne  as  a  throw-away  for 
"Maggie  Pepper." 

— w  S  S — 
One  of  the  music  editors  of  a  trade- 
paper  recently  referred  to  Richard  Jose 
as    Hose.      Meaning    Dick,   old    sox,   we 
presume. 

— w  s  s — 
Getting  After  the  Wives 
"The  Amazing  Wife"  (Universal). 
"Virtuous  Wives"  (First  National). 
"The  Indestructable  Wife"  (Select). 
"The  Probation  Wife"  (Select). 
"Marry  My  Wife"  (Lyons-Moran). 
"Mixed   Wives"    (Nestor). 
And  to  troop  with  "Virtuous  Wives" 
there  are  "Virtuous  Men." 

Which  all  goes  to  prove  that  whoever 
may  start  anything  in  pictures  may  not 
be  sure  he  will  finish  it. 
— w  s  s — 
There  is  talk  of  establishing  a  branch 
capital    of    Iowa    at    Sycamore    Grove, 
which  place  was  once  immortalized  by 
George  Du  Bois  Proctor,  who  described 
the    scenery    as    being    "covered    with 
banana  peelings  and  lunch  boxes  as  far 
as  the  naked  eye  could  reach." 
— w  s  s — 
Bert    Lytell,   of    Metro,   claims    for    a 
horse  he  hired  for  a  morning  gallop  a 
dominant  strain  of  Germanism.     As  the 
equine  declined  to  gallop  and  set  up  a 
row    under    the    whip    Lytell    took    him 
back   to  the  livery  stable. 

"All  this  nag  can  do  is  ape  the  Huns — 
eat,  bleat  and  retreat,"  said  the  picture 
actor. 

— w  s  s — 
Betty  Blythe  recently  took  a  mean  ad- 
vantage of  her  director,  Paul  Scardon. 
While  waiting  for  deep  enough  snow  up 
in  Port  Henry  Miss  Blythe  went  fishing 
through  the  ice.  She  caught  two  nice  fat 
fish,  and  as  a  surprise  had  the  hotel  chef 
cook  them  for  Scardon's  breakfast.  The 
waitress  served  the  dish  to  Miss  Blythe. 
— w  s  s — 

The  Week's  Best  Hunch 

Oliver  Films,  Inc.,  are  using,  as  a  studio, 
a  building  that  was  once  a  brewery. 


March  15.  1919 


THE    MOVING    PICTURE    WORLD 


1463 


Entered  at  the  General  Post  Office,  New  York  City,  as  Second  Class  Matter 
Published  Weekly  by  the 

CHALMERS  PUBLISHING   COMPANY 

516  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613.) 

J.  P.  Chalmers,  Sr President 

J.  F.  Chalmers Vice-President  and  General  Manager 

E.  J.  Chalmers    Secretary   and   Treasurer 

James  L.  Hoff Assistant  General  Manager 

George   Blaisdell    Editor 

A.  MacArthur,  Jr Advertising  Manager 

The  office  of  the  company  is  the  address  of  the  officers. 
CHICAGO   OFFICE— Suite   917-919   Schiller   Building,   64    West    Randolph 

St.,  Chicago,  111.     Telephone,  Central  5099. 
PACIFIC  COAST  OFFICE— 610-611   Wright   and   Callender   Building,   Los 

Angeles,  Cal.     Telephone,  Broadway  4649.     G.   P.  Harleman,   Business 

Representative. 

SUBSCRIPTION  RATES. 
United    States,    Cuba,    Mexico,    Hawaii,    Porto 

Rico   and   Philippine   Islands    $3.00  per  year 

Canada    3.50  per  year 

Foreign    Countries    (Postpaid)    4.00  per  year 

Changes  of  address  should  give  both  old  and  new  addresses  in  full 
and  be  clearly  written.     Two  weeks'  time  should  be  allowed  for  change. 

ADVERTISING  RATES. 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  50  cents ;  5  cents  a  word  for  all  commercial 
ads.,  minimum  $1. 

Display  Advertising  Rates  made  known  on  application. 

NOTE — Address  all  correspondence,  remittances  and  subscriptions  to 
MOVING  PICTURE  WORLD,  516  Fifth  Avenue,  at  Forty.third  Street, 
New  York,  and  not  to  individuals. 

CINE-MUNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Pic- 
ture World,  is  published  at  516  Fifth  Avenue  by  the  Chalmers  Publish- 
ing Company.  It  reaches  the  South  American  and  Spanish- speaking 
market.     Yearly    subscription,   $2.     Advertising   rates   on   application. 

Saturday,  March  15,  1919 


The  Brady  Dinner  Was  Worth  While 

THE  thanks  of  the  industry  are  due  to  the  men  who 
conceived  the  idea  of  the  Brady  dinner.  This  is 
not  simply  because  threescore  representatives  of 
the  trade  were  provided  an  opportunity  to  get  together 
and  laugh  and  sing  and  pass  an  altogether  pleasant  eve- 
ning. They  are  due  for  the  chance  to  sit  in  and  listen 
to  frank  talks  on  what  ails  things  generally,  talks  de- 
livered by  men  in  position  to  know  what  is  wrong  and 
qualified  by  gift  of  speech  and  experience  to  give  intel- 
ligent and  interesting  utterance  to  it. 

In  the  history  of  the  trade  there  have  been  several 
public  dinners  that  stood  out,  that  easily  might  be  classed 
as  notable.  There  has  been  none  in  the  recollection  of 
the  World  where  a  gathering  was  quite  so  thoroughly  a 
family  affair  and  also  where  the  discussions  so  much  par- 
took of  the  nature  of  confidential  as  the  one  at  the  Ritz 
Carlton.  The  speakers  all  were  men  of  national  reputa- 
tion, men  whose  names  are  known  wherever  film  is  made 
and   sold  and  exhibited — William  A.  Brady,   Arthur  S. 


Friend,  Jules  E.  Brulatour,  J.  Stuart  Blackton,  Samuel 
Goldwyn,  Marcus  Loew,  William  R.  Hearst,  Samuel  L. 
Rothapfel,  Richard  A.  Rowland  and  Adolph  Zukor. 

Mr.  Brady's  speech  will  be  read  with  deep  interest 
by  every  one  in  the  trade.  His  appeal  for  exhibitor  co- 
operation, his  insistence  on  the  necessity  for  burying  dif- 
ferences, will  provide  material  for  thought  on  the  part 
of  those  who  are  influential  in  guiding  the  course  that 
will  be  taken  by  picture  showmen  organized  and  unor- 
ganized. His  statement  that  "It  is  the  little  man  in  the 
small  town  who  owns  the  screen"  was  a  deserved  tribute 
to  the  men  who  after  all  are  the  ones  who  reach  the 
majority  of  screen  followers,  who  if  there  is  a  back- 
bone in  the  trade  reasonably  may  lay  claim  to  constitut- 
ing it. 

The  outcome  of  the  president's  suggestion  that  the 
association  censor  its  own  members,  that  expulsion  be 
meted  out  to  the  first  man  who  puts  on  the  market  a 
dirty  picture,  will  be  awaited  with  keen  attention.  It  is 
drastic  action  Mr.  Brady  proposes,  but  if  the  directors 
once  take  the  step  there  can  be  no  question  there  would 
be  a  decided  disinclination  on  the  part  of  any  one  to 
win  the  questionable  distinction  of  being  the  first  to  be 
pilloried. 

The  star  question  also  was  well  to  the  fore  during  the 
evening.  Mr.  Blackton  brought  up  the  subject,  remark- 
ing incidentally  that  it  was  different  in  the  days  of  the 
Patents  Company.  The  producer  likewise  provided  ma- 
terial for  controversy  when  he  said  the  business  was 
never  more  prosperous  or  better  in  any  way  than  it  was 
at  that  time.  Mr.  Goldwyn  also  may  have  started  some- 
thing when  he  declared  95  per  cent,  of  the  people  in  the 
industry  are  not  entitled  to  what  they  are  getting. 

Altogether  it  was  an  illuminating,  an  informing  eve- 
ning, and  the  general  health  of  the  industry  should  be 
better  for  its  having  taken  place.  The  World  takes  this 
occasion  of  wishing  Mr.  Brady  a  large  measure  of  suc- 
cess in  his  new  old  job. 

Texan  Has  a  Genuine  Grievance 

THAT  is  a  genuine  complaint  put  forth  by  J.  H. 
Gwyn  of  Gwyn  &  Byars,  motion  picture  show- 
men of  Terrell,  Texas.  His  protest  to  the  In- 
ternal Revenue  Department  against  the  inclusion  of  Ter- 
rell in  the  rating  of  five  thousand  population  would  seem 
to  be  most  soundly  based ;  in  other  words,  that  his 
theatres  should  not  be  subject  to  the  seating  tax. 

It  seems  that  Terrell  is  recorded  in  census  reports  as 
possessing  a  population  of  7,000  souls.  Also  it  appears 
that  when  from  this  number  there  are  deducted  the  in- 
mates of  an  insane  asylum  within  the  municipal  bound- 
aries the  population  is  well  under  the  five-thousand  mark. 
Mr.  Gwyn  ought  to  have  a  strong  case. 

Lawrence   and   Horater   Stories   Worth   Reading 

DON'T  miss  looking  over  the  stories  telling  of  the 
exhibiting  activities  of  II.  L.  Lawrence  of  Paris, 
Tenn.,  and  Harvey  C.  Horater  of  Toledo,  two 
wideawake  motion  picture  showmen.  The  former  in  a 
town  of  less  than  four  thousand  inhabitants  on  sufficient 
and  proper  occasion  charges  his  patrons  50  cents  admis- 
sion— and  gets  a  large  number  of  patrons  at  that.  He 
does  large  things  in  a  large  way.  Not  only  has  Mr.  Law- 
rence put  his  theatre  on  the  map  of  the  country  for  fifty 
miles  in  every  direction,  but  he  has  notably  succeeded  in 
putting  his  town  on  the  map  of  the  U.  S.  The  story  of 
the  success  of  the  Dixie  and  the  methods  its  manager 
employs  to  bring  the  dollars  to  his  box  office  should  be  an 
inspiration  to  every  showman  in  a  "small  town,"  as  the 
trade  is  in  the  habit  of  describing  the  smaller  com- 
munities. 

Mr.  Horater  is  credited  with  spending  $15,000  vearly 


146+ 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


in  newspaper  advertising  and  a  sum  equal  to  50  per  cent, 
of  that  in  special  stunts,  house  literature  and  billboard 
publicity.  He  makes  it  a  point  to  keep  in  close  contact 
with  the  newspaper  men  of  his  town,  with  the  advertis- 
ing departments  as  well  as  with  the  dramatic  writers.  He 
does  not  wait  until  he  is  ready  to  throw  a  picture  upon 
the  screen,  but  begins  his  campaigns  many  days  ahead 
of  the  opening. 

Rental  Tax  Stays  in  Revenue  Bill 

Ir  will  be  a  matter  of  regret  to  all  connected  with  the 
distribution  and  exhibition  of  motion  pictures  that 
the  final  effort  to  have  removed  from  the  revenue  bill 
the  tax  of  5  per  cent,  on  all  rentals  failed  of  considera- 
tion. The  attempt  made  on  March  3  by  Congressman 
Lundeen,  there  is  every  reason  to  believe,  will  be  re- 
peated when  Congress  again  convenes,  probably  in 
special  session  later  in  the  year. 

When  Figures  Are  Not  Inflated 

THE  recapitulation  in  our  Los  Angeles  letter  of  this 
week  of  the  amount  of  income  tax^  to  be  paid  by 
the  leading  stars  and  directors  in  the  Los  Angeles 
district  affords  a  look-in  on  the  size  of  the  annual  motion 
picture  pay  roll  in  the  Southern  California  city.  The 
figures  are  large  and  they  are  not  subject  to  discount  as 
being  the  idle  talk  of  publicity  departments.  They  af- 
ford at  least  one  reason  why  the  tradesmen  of  Los 
Angeles  and  the  Chamber  of  Commerce  also  are  so  much 
disturbed  when  there  is  talk  of  any  studio  removing  its 
forces  to  some  other  locality — for  instance,  to  the  neigh- 
borhood of  the  municipality  between  which  and  their 
own  no  love  is  lost,  i.e.,  San  Francisco  .  The  figures  said 
to  be  compiled  by  the  tax  collectors  show  that  approx- 
imately $3,290,000  will  be  contributed  to  the  treasury  of 
Uncle  Sam  by  seventeen  principal  stars  and  directors, 
fortv  minor  directors  and  sixty  minor  stars.  And  out- 
side of  the  117  referred  to  there  are  several  thousand 
persons  in  Los  Angeles  whose  bread  and  butter  come 
from  the  making  of  motion  pictures. 

Exploding  a  Theory 

THE  Paramount  production  of  "Paid  in  Full"  ex- 
plodes a  theory  that  has  hampered  the  full  de- 
velopment of  the  motion  picture  plav  and  the 
adapting  of  stage  drama  to  the  screen  since  the  day  it 
was  discovered  that  the  product  of  the  older  form  of  art 
could  not  be  taken  indiscriminately  and  dumped  upon 
the  screen  just  as  first  written.  As  a  consequence 
scenario  writers  went  to  the  other  extreme,  and  the  more 
changes,  cutbacks,  flashbacks  and  pleasant  little  excur- 
sions after  additional  material  they  could  work  in  the 
better  they  were  satisfied.  By  this  method  they  evolved 
the  photonovel,  a  form  admirably  adapted  to  a  specific 
kind  of  story  and  to  certain  grades  of  stage  plays. 

Tn  the  meantime  little  was  done  toward  the  develop- 
ment of  screen  drama,  to  supplying  the  Silent  stage  with 
original  material  and  adaptations  of  successful  plays 
that  should  have  the  concentration  and  dramatic  force  of 
expertly  made  spoken  dramas.  The  fact  was  lost  sight 
of  that  the  modern  realistic  school  of  stage  dramatists 
was  free  from  the  old  complication  of  plot,  stilted  speech 
and  exaggerated  character  drawing  of  a  previous  period. 

The  screen  version  of  "Paid  in  Full"  is  incontestable 
proof  that  the  nearer  a  stage  play  approaches  to  the  fore- 
going list  of  virtues  the  closer  the  scenario  writer  may 
keep  to  the  stage  version. 

With  its  scenes  practically  confined  to  interiors  that 
offer  but  scant  opportunity  for  display  of  any  sort  the 
screen  version  of  "Paid  in  Full"  busies  itself  with  noth- 
ing but  a  human  problem,  the  doings  of  a  half  dozen 
men  and  women  of  the  kind  that  may  live  next  door  or 


that  one  may  pass  on  the  street.  Their  story  is  common 
enough  in  some  of  its  phases,  but  it  takes  hold  of  the 
spectator  so  strongly  that  he  seems  to  be  sharing  the 
experiences  of  the  people  before  him,  step  by  step,  and 
is  not  getting  his  information  in  narrative  form  and  at 
second  hand.     And  that  is  what  drama  demands. 

Practically  free  from  any  distracting  element,  here  is 
a  photoplay  that  is  just  what  the  name  implies ! 

The   Reaper   Swings   His   Scythe 

THERE  was  a  double  note  of  sadness  in  the  un- 
timely death  of  Charles  Elmer  Van  Loan,  in 
Philadelphia,  March  2.  Although  his  writings 
had  gained  wide  appeal  he  was  still  in  the  prime  of 
life — forty-two,  with  his  best  years  before  him.  When 
the  news  of  the  writer's  death  was  transmitted  to  Los 
Angeles  his  father  was  summoned  from  a  pew  in 
church  by  another  son  and  told  of  his  bereavement. 
The  elder  Van  Loan  displayed  great  mental  distress — ■ 
and  died  within  a  few  moments  at  the  family  home. 

Charles  E.  Van  Loan  had  but  recently  come  from 
the  Coast  to  assume  the  duties  of  associate  editor  of 
the  Saturday  Evening  Post,  a  journal  in  which  most 
of  his  writings  first  appeared.  The  Van  Loan  stories 
have,  many  of  them,  found  their  way  to  the  screen, 
and  in  this  manner  his  vogue  was  vastly  extended. 
Then  again  there  were  many  interesting  tales  of  studio 
life  and  of  players.  Thus,  also,  is  his  loss  the  more 
widely  regretted  because  of  the  greater  number  who 
became  acquainted  with  the  children  of  his  brain. 
The  story  page  and  the  screen  can  ill  spare  such  bril- 
liant contributors  as  Van  Loan. 

The  Man  with  the  Forward  Look 

STANDING  around  waiting  for  opportunity  to 
blow  its  horn  is  an  occupation  too  many  of  us 
indulge  in.  Satisfying  as  her  presence  may  be, 
opportunity  is  a  shy  member  of  life's  troupe  of  stars. 
And  it  takes  a  sizable  man  to  grasp  opportunity  by 
the  hand  and  follow  where  she  leads  the  way  once 
she  has  smiled  upon  him.  There  has  just  come  to 
attention  a  flirtation  between  man  and  opportunity 
that  seems  worthy  of  more  than  passing  thought.  Out 
of  the  west  came  a  newspaperman,  trained  also  as  a 
showman,  who  took  the  wheel  of  a  moving  picture 
producer's  mimeograph.  Just  four  months  after  he 
landed  on  his  job  the  boss  called  him  in  and  told  him 
he  was  general  manager!  What  others  have  failed 
to  accomplish  in  a  business  lifetime  this  Westerner 
achieved  in  four  months — and  the  captains  of  industry 
are  not  given  to  sentimentality.  Man  and  opportunity 
met  at  the  beginning  of  a  pathway  that  leads  toward 
great  accomplishments.  Now  comes  the  other  side 
of  opportunity's  shield — hard  work !  The  man  who 
said  "Nothing  without  labor"  said  a  libraryful. 

Loaning  the  Stage  One  of  Its  Own 

ONE  of  the  pillars  of  the  screen  structure  has 
gone  back  to  whence  he  came.  King  Baggot 
lias  returned  to  the  stage.  Not  often  does  the 
screen  lose  a  stand-by  and  few  men  or  women  are  more 
entitled  to  the  distinction  of  being  of  the  strength  and 
solidarity  of  the  youngest  branch  of  the  business  of 
acting.  Pictures  were  getting  their  "second  wind" 
after  a  start  that  was  not  altogether  propitious  when 
King  Baggot  joined  the  Imp  forces.  It  is  not  too  much 
to  say  that  in  the  ten  years  he  has  acted  under  lights 
King  Baggot  has  done  as  much  as  any  player  in  his 
generation  to  win  respect  for  the  pictured  drama — 
and  he  worked  at  a  time  when  his  skill  and  efficiency 
were  most  essential  to  the  upbuilding  of  an  immature 
art. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1465 


TWO  UNIVERSAL  EXECUTIVES  PROMOTED 

Kann  Succeeds  Hammond,  Resigned,  Heads  Export 
Department — Lederman  Made  Assistant  to  Laemmle 


AX  announcement  emanating  from 
the  Universal  executive  offices  is 
to  the  effect  that  two  new 
appointments  within  the  office  have 
been  made  within  the  past  week  by 
Carl  Laemmle. 

George  E.  Kann,  who  has  served  as 
assistant  to  Mr.  Laemmle  for  the  past 
six  years,  has  been  promoted  to  the 
management  of  Universale  export 
department,  succeeding  George  B.  Ham- 
mond, who   has   resigned. 

Dan  B.  Lederman,  one  of  the  oldest 
film  exchangemen  in  L'niversal's  em- 
ploy, having  completed  the  work  of  in- 
stalling new  systems  in  all  Universal 
exchanges  throughout  the  central  states 
and  West,  has  been  appointed  Mr. 
Kann's  successor. 

Mr.  Kann  and  Mr.  Lederman  have 
been  so  prominent  in  the  development 
of  Universal  in  the  last  few  years  that 
little  of  their  past  record  need  be 
repeated.  However,  it  is  interesting  to 
note  that  Mr.  Lederman  is  one  of  the 
oldest    film    exchange    managers    in    the 


L 


George   E.   Kann. 


country,  having  been  connected  with 
Universal  for  over  ten  years,  being  until 
last  spring  manager  of  the  Des  Moines 
exchange  and  later  special  systematizer 
of  all  exchanges.  For  the  past  ten 
months  he  has  been  visiting  Universal 
exchanges,  installing  a  complete  new 
system,  which  has  already  proved  of 
much  value  in  the  handling  of  book- 
ings, shipments  and  accounts.  The  new 
system  was  devised  by  Mr.  Lederman. 

In  making  Mr.  Kann  Mr.  Hammond's 
successor  Mr.  Laemmle  is  confident  he 
has  picked  a  man  who  is  aggressive  and 
sufficiently  acquainted  with  foreign  con- 
ditions to  carry  out  the  big  task  of 
broadening  the  scope  of  foreign  dis- 
tribution in  1919.  The  signing  of  the 
armistice  has  brought  about  conditions 
in  foreign  lands  that  are  most  favorable, 
and  America's  participation  in  the  war 
and  the  value  of  American  films  used 
for    propaganda    purposes    during    the 


war  has  brought  Yankee  film  products 
before  the  world  more  forcefully  than 
ever  before.  The  demand  for  motion 
picture  productions  of  the  right  sort  is 
becoming   greater    every    day,   and   with 


Dan    B.    Lederman. 

an  idea  of  giving  good  films  the  best 
distribution  possible  Universal  is  going 
to  make  a  stronger  bid  for  foreign  busi- 
ness   than    ever   before. 


Personal  and  Otherwise 

RECEIVED  one  bale  of  cotton  con- 
taining a  little  stowaway  darkey. 
It  was  shipped  from  Charleston, 
S.  C,  by  Morris  Needle,  who  with  his 
family  has  been  taking  a  vacation  in 
the  South  during  February.     Mr.  Needle 

is    expected   home   this   week. 

*  *     * 

Flora  Finch  has  been  engaged  by 
Albert  Capellani  as  a  leading  comedi- 
enne for  a  new  company  he  is  organ- 
izing.   Her  engagement  will  take  her  to 

the  Coast. 

*  *     * 

C.  A.  McGowan,  of  the  Gramaphone 
Company  of  Cleveland,  was  in  New  York 
City  the  week  of  March  3.  In  company 
with  Mr.  McGowan  was  Clarence 
Beatty,  manager  of  the  Garden  Theatre 

of   East   Pittsburg. 

*  *     * 

Fred  McQuigg,  "Bob  Reel,"  of  the 
Chicago  American,  has  been  stopping 
at  the  Hotel  Astor.  He  conducts  the 
motion  picture  department  of  that 
journal  and  keeps  a  live-wire  and 
rapid-fire  line  of  news  of  Chicago  and 
close-ups. 

*  *    * 

Gene  Mullin,  who  was  the  scenario 
editor    in    chief    of    the    Vitagraph,    has 

demobilized   himself. 

*  *     * 

M.  W.  McGee,  who  was  manager  of 
the  Majestic  Theatre  in  Detroit,  is  now 
general  manager  of  the  Belle  Isle  Coli- 
seum Company,  conducting  the  big 
amusement   park   at   Belle   Isle,  Detroit. 


He  was  in  New  York  this  week  and  re- 
turned to  Detroit  on   March  4. 

*  *     * 

Elmer  Mcintosh,  for  twenty  years 
connected  with  the  Vitagraph  as  head 
of  the  negative  department  and  in  va- 
rious other  capacities,  is  now  at  leisure, 
and  after  a  much  needed  rest  of  a  few 
weeks  will  put  his  valuable  knowledge 
and  experience  into  force  with  some 
other   producing  concern. 

*  *     * 

Harry  Rosson  of  the  Ideal  Film  Com- 
pany of  London,  who  has  been  here  for 
three  months  or  more,  left  for  England 
on   March  6. 


Irene  Castle  Engaged 

by  Famous  Players-Lasky 

IREXE  CASTLE,  famous  dancer  and 
motion  picture  star,  has  been  en- 
gaged by  the  Famous  Players- 
Lasky  Corporation  to  appear  on  the 
screen  in  an  adaptation  of  Robert  W. 
Chambers'   story,   "The   Firing   Line." 

Mrs.  Castle  has  just  returned  from 
England.  During  her  stay  in  England 
she  appeared  before  the  King  and  Queen 
on  one  occasion  and  at  another  time 
gave  a  performance  at  the  welcome  en- 
tertainment accorded  General  Joffre  on 
his  visit  to  London. 


Irene    Castle 

Wearing  War  Cross  Won  by  Her  Husband. 

Mrs.  Castle  went  over  on  the  White 
Star  S.S.  Megantic.  The  return  journey 
was  made  on  the  Adriatic,  which  was 
loaded  with  wounded  men,  and  Mrs.  Cas- 
tle was  untiring  in  her  efforts  to  keep 
up  their  spirits. 

"The  Firing  Line"  first  appeared  in 
serial  form  in  a  weekly  magazine  in  the 
early  part  of  1907. 

Mrs.  Castle  started  her  stage  career 
in  vaudeville  and  subsequently  married 
Vernon  Castle,  who  lost  his  life  a  year 
ago  while  sewing  as  a  Captain  in  the 
British  Flying  Service.  Mrs.  Castle's 
first  success  in  pictures  was  made  in  the 
serial,  "Patria,"  and  later  with  Pathe 
she  was  seen  in  "Sylvia  of  the  Secret 
Service,"  "The  Girl  from  Bohemia," 
and   "Stranded   in   Arcady." 

The  locale  of  "The  Firing  Line"  is 
New  York  and  Palm  Beach.  The  di- 
rector has  not  yet  been  named. 


1466 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


"BETTER   'OLE"   WEEK  AT    THE    STRAND 

Director  Plunkett  Tells  How  He  Advertised  and 
Staged  Famous  Story  of  Bairnsfather's  Old  Bill 


MANAGING  DIRECTOR  PLUNKET 
is  justly  pleased  with  the  busi- 
ness done  at  the  Strand  Theatre, 
New  York,  the  week  "The  Better  'Ole" 
was  shown.  After  putting  over  a  next- 
to-reading  matter  campaign  in  the 
newspapers  with  teaser  ads  of  "Old 
Bill's"  head  and  filling  the  lobby  of  the 
theatre  with  Bairnsfather's  cartoons 
the  Wednesday  preceding  the  initial 
showing  the  manager  had  the  satisfac- 
tion of  seeing  long  lines  of  patrons 
waiting  to  reach  the  box-office  window 
at  all  the  night  performances  and  at  six 
of  the   seven  matinees. 

Here  is  Manager  Plunket's  descrip- 
tion of  how  he  exploited  and  staged  the 
picture : 

Keeping   the   Original   Atmosphere. 

"  'The  Better  'Ole'  is  essentially  a 
comedy,  with  the  war  as  a  background. 
That  background  might  just  as  well 
have  been  anything  else.  The  char- 
acters and  the  human  touches  would 
have  scored  as  quickly  in  other  situa- 
tions. I  was  advised  to  subdue  this  war 
element  and  the  British  soldier  element 
entirely  in  my  advertising  and  in  the 
show  surrounding  the  picture.  I  did 
nothing  of  the  kind  We  had  Mr.  Mc- 
Eachern  make  up  as  an  English  soldier, 
showed  him  in  a  trench  set  just  before 
the  feature  itself  went  on,  had  a  shell 
'break'  and  then  McEachern  sang  an 
old  English  song,  'Up -from  Somerset.' 
The  number  was  applauded.  A  special 
musical  setting  of  popular  English  airs 
was  also  arranged  by  our  leader. 

"In  the  advertising  I  took  care  to  get 
over  the  fact  that  comedy  was  the 
main  feature  of  the  film  and  that  the 
war  was  simply  the  basis  for  the 
comedy.  I  made  it  plain,  however,  that 
the  locale  was  in  Flanders  and  England 
and  that  'Old  Bill'  was  an  English 
soldier.  In  this  way  I  prepared  the 
spectators  for  'Old  Bill's'  rich  comedy. 
The  very  nature  of  the  picture  made  it 
a  novelty  to  a  public  that  witnesses 
only  American  stories  and  American 
atmosphere.  I  am  convinced  we  did  a 
larger  business  because  we  told  the 
whole  truth.  The  people  who  had  heard 
about    'Old    Bill's'    humor    wanted    the 


original    wit.      Those    who    didn't    know 
him  wanted  to  see  a  novelty. 

Cartoon   Display  in  Lobby. 

"I  made  my  lobby  a  cartoon  one 
because  the  books  of  Bairnsfather's 
cartoons  are  available  in  every  town  and 
there  are  dozens  of  funny  pictures  to 
pick  from.  I  am  sure  that  this  was 
great  advance  advertising  because  peo- 
ple like  to  tell  about  anything  that  has 
made  them  laugh.  The  best  investment 
I  ever  made  for  my  lobby  was  in  these 
cartoons,  and  I  wish  I  had  another  pic- 
ture with  a  cartoon  side  to  it.  There 
is  something  about  a  cartoon  that 
makes  people  stop,  when  they  might  be 
persuaded  to  walk  by  a  lobby  contain- 
ing the  usual  still.  For  this  reason  I 
think  the  producers  of  'The  Better  'Ole' 
were  wise  in  making  their  posters 
enlarged  cartoons.  They  will  get  extra 
street  advertising,  just  as  cartoons  in 
the  lobby  make  for  extra  lobby  atten- 
tion, and  the  exhibitor  who  wants  an 
extra  flash  has  got  to  figure  out  adver- 
tising plans  that  are  not  routine  and 
absolutely  are  'stunts.'" 


March  3  Attractions 
at  New  York  Theatres 

RIVOLI— "The    Man    Hunter." 

Fox  Production, 

Featuring   William    Farnum. 
RIALTO— "Common    Clay." 

Pathe  Feature, 

Starring   Fannie  Ward. 
STRAND— "Sis    Hopkins." 

Goldwyn  Picture, 

Featuring  Mabel   Normand. 
BROADWAY   —   "The      Amazing 
Wife." 

Universal    Photoplay, 

Starring  Mary  MacLaren. 
81st    STREET  — "A    Man    in    the 
Open." 

U.   P.  T.  Feature, 

With   Dustin   Farnum. 
"Happy  Though   Married." 

Paramount    Picture, 

Featuring   Enid   Bennett.    Divid- 
ing the  week. 


Wladimir  Almazov. 

Almazov  Film  Laboratories 
Opens  Plant  at  New  York 

UNDER  the  supervision  of  Wladi- 
mir Almazov,  known  in  the  film 
industry  here  and  abroad  as  one 
of  the  foremost  technicians  in  labora- 
tory work,  the  Almazov  Film  Labora- 
tories, Inc.,  enters  the  field  of  eastern 
activities,  with  offices  at  1482  Broadway, 
New  York  City.  It  has  remodeled  and 
re-equipped  the  Ideal  plant,  on  Boule- 
vard Loop,  Hudson  Heights,  New  Jer- 
sey, and  is  in  the  field  for  the  most  ex- 
acting as  well  as  the  simpler  forms  of 
laboratory  work. 

The  plant  has  a  productive  capacity 
of  approximately  half  a  million  feet  of 
film  a  week,  but  additional  machinery 
has  been  ordered  to  double  this  capacity. 
It  is  also  equipped  with  a  title  printing 
shop,  with  modern  presses. 


Army   Camp  Theatres   Abandoned. 

Three  Houston  theatres  closed  their 
doors  early  in  March  and  the  buildings 
will  probably  be  torn  down  since  they 
are  more  or  less  of  a  temporary  nature. 
They  are  the  K.  &  E.,  Vendome  and 
Camp  Logan  theatres.  These  three 
moving  picture  houses  were  constructed 
near  Camp  Logan,  the  big  army  post 
on  the  outskirts  of  town.  For  some 
months  they  did  a^  thriving  business, 
but  now  there  are  only  a  few  soldiers  in 
the  camp  and  the  theatres  stand  dark 
and    vacant. 


"I  Made  My  Lobby  a  Cartoon  One." 

How  Strand  Manager  Plunkett  Exploited  "The  Better  'Ole." 


Shipping  Board  Announces  New  Rates 

New  rates,  materially  lower  than 
those  made  public  a  few  weeks  ago,  have 
just  been  announced  by  the  United 
States  Shipping  Board  in  a  schedule 
giving  freight  quotations  to  practically 
every  part  of  the  world. 

A  rate  of  $1  per  cubic  foot  has  been 
set  for  celluloid  scrap,  and  $1  per  cubic 
foot  or  1  per  cent  ad  valorem  has  been 
set  for  motion  picture  films  from  North 
Atlantic  ports  to  Liverpool,  London, 
Manchester,  Hull,  Avonmouth,  Bristol, 
Cardiff,   Glasgow,   Leith  and  Belfast. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1467 


FOX-FARNUM  WEEK  AT  THE  RIVOLI 

Virile  Fox  Feature  Picture,  "The  Man  Hunter,"  with 
William  Farnum  as  Its  Star,  and  the  Sunshine  Comedy, 
"His  Musical  Sneeze,"  Shown  on  Same  Broadway  Program 


MELODRAMA  still  retains  its  popu- 
larity. "The  Man  Hunter,"  a  Wil- 
liam Fox  production  which  ran  at 
the  Rivoli  Theatre,  New  York,  the  week 
of  March  2,  is  a  legitimate  successor  to 
the  old  "thrillers"  of  the  spoken  stage 
and  to  the  screen  dramas  that  bother 
themselves  very  little  about  exhaustive 
study  of  character  but  go  in  for  action, 
heroics,  virile  manhood,  physical  suf- 
fering, a  good  stiff  knock-down  scrap 
and  a  diversified  but  straightforward 
plot  with  the  villain  getting  all  that  is 
coming  to  him,  and  the  heroine  and  her 
young  man  rewarded  for  their  many  vir- 
tues and  numerous  bumps  by  an  unkind 
fate.  Such  a  tale,  if  cleverly  written  and 
produced,  can  always  win  a  large  fol- 
lowing. 

Staged  by  Frank  Lloyd,  who  is  also 
the  author,  "The  Man  Hunter"  has  Wil- 
liam Farnum  as  the  star  member  of  the 
cast.  As  an  easy-going,  heedless  young 
chap  who  loses  his  good  name  by  a 
trick  of  the  man  he  trusts  and  has  to 
battle  his  way  back  to  honor  and  re- 
spect this  robust  and  mentally  alert 
actor  looks  fit  and  eager  for  every  task 
set  him.  Each  change  of  feeling  and 
expression  of  emotion  is  indicated  with 
the  broad  but  never  overdrawn  strokes 
required  by  melodramatic  acting  of  the 
best  type.  The  spectators  at  the  Rivoli 
Sunday  show  were  thoroughly  enter- 
tained by  the  picture  and  gave  it  a 
hearty   round  of   applause   at  the   finish. 

Action    Starts    in    English    Capital 

Frank  Lloyd  starts  his  story  in  Lon- 
don, but  before  it  comes  to  an  end  the 
scenes  in  "The  Man  Hunter"  have  in- 
cluded locations  in  New  York,  on  Long 
Island,  on  an  ocean  liner,  and  on  the 
shores  of  a  deserted  island.  When 
George  Arnold,  the  part  played  by  Wil- 
liam Farnum,  is  first  shown  he  is  trying 
to  find  a  cool  spot  on  his  pillow  for  his 
aching  head.  A  situation  that  was  once 
poetically  referred  to  as  "the  cold  gray 
dawn  of  the  morning  after"  is  thus  in- 
dicated. A  gay  set  in  the  English  cap- 
ital have  been  showing  the  young  Amer- 
ican that  his  cousins  across  the  pond 
know  what  a  smart  pace  means,  and 
Arnold  realizes  he  must  have  kept  at 
the  head  of  the  crowd  when  he  reads  in 
the  morning  paper  that  he  proposed 
marriage  to  one  of  the  ladies  in  the 
party  and  was  accepted.  Resolved  to 
prove  that  he  is  no  quitter  Arnold  pre- 
sents himself  at  the  lady's  home,  learns 
that  the  newspaper  account  is  true  and 
accepts  the  "situation. 

Hero   Is  Duped  by  Adventurer 

The  engagement  is  part  of  a  plan  to 
get  Arnold  in  the  power  of  an  adven- 
turer named  Henry  Benton.  While  the 
American  is  giving  a  bachelor  dinner  in 
honor  of  his  approaching  wedding,  Ben- 
ton, who  has  persuaded  him  to  buy  some 
oil  stock,  is  visited  in  his  apartments 
by  the  prospective  bride.  Arnold,  who 
is  under  the  influence  of  the  toasts  he 
has  drained  to  the  future  Mrs.  Arnold 
and  who  has  learned  that  the  stock  is 
worthless,  hurries  over  to  Benton's 
home    and    enters    just    in    time    to    find 


By  Edward  Weitzel 

out  how  he  is  being  duped.  He  rushes 
at  Benton  and  the  fight  that  follows  is 
the  first  of  the  thrills  which  occur  at 
frequent   intervals. 

Benton  is  badly  thrashed,  and  when 
the  police  arrive  he  charges  his  oppon- 
ent with  assault.  Tried  and  sentenced 
to  a  prison  term,  the  young  chap,  who 
has  lived  for  nothing  but  his  own  pleas- 
ure, becomes  obsessed  with  but  one 
thought — to  find  his  enemy  and  kill  him. 
As  soon  as  he  is  free  he  stows  himself 
away  on  a  ship  that  also  carries 
Benton. 

Helen  Garfield,  the  daughter  of  a 
wealthy  stock  speculator  in  the  United 
States,  is  another  passenger.  Arnold 
tries  to  choke  Benton  to  death  when 
he  is  put  to  work  near  the  first  class 
passengers  and  meets  the  adventurer, 
who  is  now  trying  to  win  Helen. 

Shipwrecked    on    a   Deserted    Island 

The  stowaway  is  put  in  irons  and  con- 
fined in  the  hold.  The  ship  is  wrecked ; 
but  Arnold  manages  to  wrench  himself 
free  and  swim  to  land  with  Garfield's 
daughter.  Benton  also  manages  to 
reach  the  shore,  and  the  three  survivors 
find  they  are  on  a  deserted  island.  The 
two  men  meet  and  only  the  pleadings  of 
the  girl  stops  Arnold  from  making  good 
his  vow.  The  rescue  of  Helen  and  the 
man  who  saved  her  life  comes  when  a 
passing  ship  sees  their  signal  while  Ar- 
nold is  engaged  in  punishing  Benton  for 
assaulting  the  woman  he  now  loves. 
During  the  fight  Benton  trips  and  falls 
over  the  cliff  and  is  killed.  On  arriving 
in  New  York,  Arnold  finds  that  his  sup- 
posed worthless  stock  has  made  him  a 
rich  man.     The  rescued  srirl  has  learned 


to  love  her  preserver,  and  the  picture 
is  brought  to  a  pleasing  close  through 
the  aid  of  some  natural  and  extremely 
laughable   comedy. 

Some   of   the   Big   Moments 

In  picking  out  the  big  moments  of  the 
story  the  situation  where  Arnold  bends 
over  the  half  drowned  man  on  the  shore 
and  recognizes  the  being  who  has 
wrecked  his  life  and  is  now  at  his  mercy, 
should  not  be  forgotten.  Brooding  over 
his  wrongs  has  filled  Benton's  victim 
with  a  savage,  relentless  hate  that  has 
almost  clouded  his  brain  ;  but  enough  of 
his  finer  feelings  remain  to  make  him 
understand  that  he  must  not  kill  his 
enemy  while  the  three  survivors  are 
alone  on  the  deserted  island.  The  girl 
would  be  afraid  to  have  him  come  near 
her,  and  no  thought  of  selfish  revenge 
must  add  to  her  suffering  or  destroy 
her  trust  in  him.  William  Farnum  in- 
dicates these  complexed  emotions 
clearly  and  convincingly  and  holds  the 
sympathy  of  the  spectators  through  all 
the   scenes  in   the  picture. 

The  shipwreck  and  the  desperate 
struggles  of  Arnold  to  free  himself 
from  his  irons  as  the  water  rises  around 
him  is  another  strong  moment,  the  phy- 
sical strength  and  forceful  acting  of  the 
star  giving  the  necessary  reality  to  the 
situation. 

The  production  is  of  excellent  quality 
and  the  acting  is  pitched  at  the  right 
melodramatic  tempo.  Louise  Lovely  as 
Helen,  Charles  Clary  as  Henry  Benton, 
Marc  Robbins  as  Joseph  Carbin  and 
Beatrice  Joy  as  Florence  are  the  prin- 
cipals of  the  supporting  cast. 
His    Musical    Sneeze 

A  Sunshine  comedy,  "His  Musical 
Sneeze,"  with   Lloyd   ("Ham")    Hamilton 


One  of  the  Big  Moments  in  "The  Man  Hunter.' 


1468 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


as  the  featured  funmaker,  was  the  sec- 
ond Fox  number  on  the  program.  It  is 
a  comic  that  lives  up  tc  its  name  at  the 
start,  passes  that  rating  before  the  end 
of  the  first  reel  and  keeps  going 
stronger  every  foot  of  the  second  reel. 
The  fun  is  as  broad  as  it  is  persistent, 
and  if  your  doctor  has  told  you  a  good 
hearty  laugh  is  what  your  system  needs 
the  theatre  which  is  running  this  picture 
is  the  place  to  go  for  it.  By  the  time 
that  rabbit  hunt  is  over  you  may  start 
for  the  nearest  durg  store  on  a  hunt 
for  a  plaster  for  your  aching  sides,  but 
you  have  taken  an  invigorating  dose  of 
just  what  the  doctor  ordered. 

"Ham"  on  a  Rabbit  Hunt 
"His  Musical  Sneeze"  gets  its  title 
from  the  affliction  of  the  hero,  who  has 
a  bad  cold  in  the  head  and  sneezes  so 
violently  but  with  such  musical  effect 
that  it  sounds  like  the  old  call  to  horse 
and  hounds,  "A  Hunting  We  Will  Go." 
The  guests  at  a  house  party  at  once 
hurry  into  their  hunting  togs  and  mount 


their  horses.  Then  comes  that  rabbit 
hunt  and  for  fast  and  uproarious  fun  it 
has  never  been  beaten.  The  director 
deserves  two  medals  :  One  for  thinking 
up  the  scene  and  the  other  for  the 
clever  way  the  scene  is  handled. 
"Ham"   Also    Hunts    the   Fox 

There  is  also  a  fox  hunt  in  which 
"Ham"  mistakes  an  animal  which  shall 
be  nameless  but  under  no  circumstances 
can  be  rendered  scentless  for  the  fox. 
Deprived  by  his  cold  of  all  sense  of 
smell,  "Ham"  pops  his  prize  into  a  bag 
and  is  about  to  take  it  home  in  triumph 
when  the  strange  actions  of  his  horse 
puzzle  him.  His  mount  shows  plainly 
that  he  is  not  troubled  with  a  cold  and 
objects  to  the  company  of  the  animal  in 
the  bag.  While  "Ham"  is  wondering  at 
the  horse's  behavior  the  poor  brute  falls 
down,  completely  overcome  This  is  an- 
other cleverly  managed  scene. 

"His  Musical  Sneeze"  is  one  long  loud 
laugh,  with  a  refreshing  amount  of  new 
material  in   its  two  reels. 


HOOSIER  MANAGERS  GET  QUESTIONNAIRE 

Indianapolis  Board  of  Exchange  Managers  Col- 
lecting Data  on  All  Picture  Houses  in  the  State 


QUESTIONNAIRES  designed  to  ob- 
tain reliable  information  regard- 
ing the  picture  industry  in  the 
state  of  Indiana  were  sent  out  to  all 
theatres  in  the  state  last  week  by  the 
Board  of  Motion  Picture  Exchange 
Managers  of  the  Indianapolis  Chamber 
of  Commerce.  The  questionnaire  calls 
for  the  name  of  the  theatre,  street  ad- 
dress, population  of  city  in  which  thea- 
tre is  located,  seating  capacity,  admis- 
sion charge,  name  of  the  owner,  house 
manager,  how  many  nights  a  week  it  is 
operated  and  so  forth. 

This  information,  members  of  the 
board  point  out,  will  enable  the  com- 
pilation of  an  extensive  mailing  list,  by 
which  the  exchanges  will  be  in  a  posi- 
tion to  suggest  class  of  film  service  in 
which  the  exhibitor  may  be  interested, 
and  will  also  enable  the  board  to  have 
ready  at  any  time,  a  mass  of  information 
regarding  the  motion  picture  business 
throughout  the  state.  Scarcely  a  week 
passes  without  requests  to  the  board  as 
to  the  number  of  picture  theatres  oper- 
ating in  the  state  and  other  information 
concerning   them. 

The  board  is  desirous  of  promoting 
fair  and  ethical  dealings  between  the 
exhibitors  and  the  exchanges  and  is 
working  with  that  end  in  view.  The 
board,  it  is  pointed  out  by  the  members. 
is  just  as  anxious  to  protect  the  fair- 
minded  exhibitor  from  the  evils  brought 
on  by  the  careless  and  unfair  exhibitor, 
as  to  protect  the  exchanges. 

The  board  recently  sent  out  circulars 
throughout  the  state  advising  the  ex- 
hibitors of  the  formation  of  this  di- 
vision and  urged  the  exhibitors  to  call 
to  its  attention  any  unfair  dealings  in 
regard  to  contracts  or  other  matters 
which  might  occur  on  the  part  of  the 
exchanges. 


Show   "Yanks"   Film    at   Airship    Show 

"The  Yanks  Are  Coming,"  produced  by 
the  Universal  industrial  department 
some  months  ago,  is  being  shown  at  the 
Aeronautical  Show  being  held  at  Mad- 
ison Square  Garden,  New  York.  The 
film,  which  chows  the  making  of  an 
aeroplane  into  an  instrument  of  war- 
fare from  the  time  the  spruce  is  cut  in 


the  forests  of  the  Pacific  Coast  to  the 
time  the  finished  plane  is  reassembled 
and  put  into  service  on  the  Western 
front,  was  scheduled  to  be  shown  at  the 
Broadway  Theatre,  New  York,  several 
months  ago,  but  its  presentation  was 
stopped  because  it  was  feared  the  film 
divulged  some  war  secrets.  The  film  is 
eleven    reels   in    length. 


King  Baggot  Returns  to  Stage 

KING  BAGGOT,  long-time  screen 
star,  is  returning  to  the  stage.  He 
opened  in  "The  Violation,"  by 
H.  S.  Sheldon,  at  the  Hartman  Theatre, 
Columbus,  on  March  6.  He  is  under  the 
management  of  Harry  Hunter.  It  is 
perhaps  ten  years  since  the  player  who 
was  so  long  with  the  Laemmle  forces 
left  the  boards  to  join  the  Imp  com- 
pany. 
A    photograph    in    the    office    of    the 


George  Loane  Tucker,  beside  him  a  man 
whose  face  is  familiar  but  whose  name 
has  escaped  us;  "Bob"  Daly,  Tony 
Gaudio,  William  Shay,  J.  Frank  McDon- 
ald, Hayward  Mack,  John  Harvey, 
Thomas  H.  Ince,  Owen  Moore,  Mr.  Bag- 
got,  Joseph  Smi'ey  and  Jack  Pickford 
(in  short  trousers)  !  In  the  group  also 
among  others  are  Mrs.  Pickford,  Mary 
Pickford    and   Lottie   Pickford. 

The  staff  of  the  World  joins  with  Mr. 
Baggot's  friends  and  followers  in  wish- 
ing him  the  best  of  success  in  his  re- 
turn to  the  footlights. 


Robertson-Cole  Is  Forging 
Ahead  in  the  Foreign  Field 

ALTHOUGH  really  an  infant  in  the 
industry,  the  Robertson-Cole  Com- 
pany is  growing  rapidly.  The  do- 
mestic department,  which  releases  all 
its  products  in  the  United  States  and 
Canada  through  the  Exhibitors  Mutual, 
has  spread  out  continuously:  At  pres- 
ent it  has  thirteen  feature  pictures  on 
the  market  and  before  the  end  of  the 
year  will  have  released  more  than  sixty 
pictures.  One  production  every  week  is 
issued  by  Exhibitors  Mutual  for  the 
Robertson-Cole  Company. 

The  officials  of  the  Robertson-Cole  are 
looking  far  into  the  future.  Their  am- 
bition is  not  to  "clea:i-up"  in  a  hurry, 
but  to  build  a  solid  foundation  in  a  thor- 
oughly   business-like    manner. 

While  having  its  efforts  concentrated 
on  the  domestic  field,  the  company  is 
making  considerable  progress  in  ex- 
ploiting the  foreign  market. 

For  the  next  year  the  entire  output 
will  go  to  Chester  Beecroft  for  all  of 
Continental  Europe,  on  the  terms  of  a 
deal  consummated  a  few  weeks  ago,  but 
there  is  still  much  territory  which  it 
has  to  exploit  and  the  Robertson-Cole 
authorities  are  playing  for  this  with  the 
same  thoroughness  they  are  devoting  to 
the   domestic   field. 

South  America  is  proving  a  good  field 
for  them.  All  of  their  stars  are  popular 
with  the  Latin  people,  particularly  Ses- 
sue  Hayakawa,  Bessie  Barriscale,  Billie 
Rhodes,  Henry  B.  Walthall  and  William 
Desmond.  The  popularity  of  Haya- 
kawa especially  was  demonstrated  a 
week  ago  when  the  rights  to  his  pic- 
tures for  Paraguay,  Uruguay  and  Ar- 
gentina were  sold. 


King    Baggot. 

Moving  Picture  World  tells  the  story 
of  the  personnel  of  that  organization  at 
that    time.      The    men    in    the    group    are 


Will  Rogers  Declares 

President  Stole  His  Act 

WILL  ROGERS,  in  common  with 
half  a  dozen  Senators  and  Rep- 
resentatives of  *he  United  States, 
has  a  complaint  against  President  Wil- 
son. It  is  about  nothing  so  important  as 
the  League  of  Nations.  A  joke  is  at  the 
bottom  of  it.  But  to  Will  Rogers  a 
ioke  means  a  lot.  Here's  the  case  against 
the   President,  just  as   Bill  frames   it: 

"President  Wilson  in  his  big  speech 
in  Boston  on  his  return  from  Europe 
used  my  gag,  'The  reason  we  could  get 
troops  over  there  and  get  them  trained 
so  quickly  was  that  we  don't  teach  our 
troops  to  retreat,  and  when  you  only 
have  to  teach  an  army  to  go  one  way 
you  can  do  it  in  half  the  time.'  When 
he  sprung  it  he  credited  it  to  'an  Amer- 
ican humorist.' 

"Now,  up  to  the  time  President  Wil- 
son quoted  me  as  being  a  humorist  I 
had  only  been  an  ordinary  rope  tangler. 
But  it  is  pretty  tough  when  the  Presi- 
dent steals  your  act." 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1469 


SUNDAY  HEARING,  ALBANY  MARCH  12 

Joint  Codes  Committee  Will  Hear  Arguments  For  and  Against 
Sunday  Opening  of  Picture  Theatres,  with  Spirited  Opposi- 
tion  Assured — Large   Delegations  Expected  to  Be  Present 


THE  hearing  on  the  Sunday  motion 
picture  bill,  introduced  in  the 
Senate  by  Senator  James  A.  Foley, 
minority  leader,  and  in  the  Assembly 
by  Minority  Leader  Charles  U.  Dono- 
hue,  will  be  held  in  the  State  Capitol 
on  Wednesday,  March  12,  at  2  o'clock. 
Aside  from  the  hearing  on  Sunday 
baseball,  scheduled  for  this  week,  the 
coming  hearing  will  probably  be  the 
largest  to  be  held  during  the  present 
session  of  the  Legislature.  A  record 
breaking  crowd  is  expected.  The  hear- 
ing will  be  before  the  Joint  Codes  Com- 
mittee. 

Names  of  Codes  Committee. 

The  Senate  Codes  Committee  consists 
of  Charles  \Y.  Walton,  representing  Ul- 
ster, Greene  and  Delaware  counties ; 
A.  P.  Brown.  Madison,  Montgomery, 
Otsego  and  Schoharie  counties;  John 
Knight,  Wyoming,  Genesee,  Allegany 
and  Livingston  counties;  James  L.  Whit- 
lex-,  Monroe  county;  Clayton  R.  Lusk, 
Cortland,  Broome  and  Chenengo  coun- 
ties; Caleb  H.  Baumes,  Orange  and  Sul- 
livan counties;  Peter  A.  Abeles,  Twen- 
ty-second District,  Bronx  county;  Hen- 
ry G.  Schackno,  Twenty-first  District, 
Bronx  county;  Frank  F.  Adel,  Second 
District,  Queens  county;  Julius  Miller, 
Seventeenth  District,  New  York  coun- 
ty; Abraham  Kaplan.  Fifteenth  District, 
New  York  county. 

Only   Two    Committeemen    Suburbanites. 

But  two  of  the  Senate  members  of 
the  Codes  Committee  come  from  coun- 
try districts.  Senator  Knight  being  from 
Arcade,  and  Senator  Brown  from  Leo- 
nardsville.  Outside  of  those  residing  in 
New  York  City,  Senator  Baumes  comes 
from  Newburgh,  Senator  Walton  from 
Kingston,  Senator  Lusk  from  Cortland 
and  Senator  Whitley  from  Rochester. 
Senators  Adel,  Kaplan,  Miller  and 
Schac' o   are    Democrats,  the  others    Re- 


publicans.    Senator   Walton    will    act    as 
chairman. 

In  the  Assembly  Codes  Committee  are 
William  Duke.  Jr.,  George  R.  Fearon, 
George  T.  Davis,  Wilfred  E.  Y'ouker, 
A.  Edgar  Davies,  Edmund  B.  Jenks, 
Herbert  A.  Zimmerman,  Franklin  A. 
Coles,  Walter  W.  Westall,  John  C.  Haw- 
kins, C.  B.  F.  Barra,  Earl  A.  Smith, 
William  S.  Evans.  Three  of  the  assem- 
blymen are  from  country  districts. 
Three  are  Democrats.  Should  the  bill 
later  on  become  a  party  measure,  and 
inasmuch  as  it  was  introduced  in  the 
respective  houses  by  Democratic  lead- 
ers, this  fact  will  undoubtedly  have 
effect  on  the  outcome. 

The  opposing  forces  will  be  mar- 
shalled under  the  direction  of  the  Rev. 
O.  R.  Miller,  state  superintendent  of 
the  Xew  York  Civic  League,  who  is 
■  working  tooth  and  nail  to  defeat  the 
measure.  According  to  Mr.  Miller,  prac- 
tically every  section  of  the  state  will 
have  its  representatives  present  on 
March  12  in   opposition  to  the  bill. 

Opponents    Are    Active. 

Mr.  Miller  is  urging  every  person 
opposed  to  Sunday  motion  picture  the- 
atres to  wire  or  write  their  respective 
senator  and  assemblyman,  and  second- 
ly to  pray  each  day  that  their  Legis- 
lators may  do  the  right  thing  in  this 
"crisis."  Mr.  Miller  claims  that  it  is 
only  the  selfish  greed  of  the  movie 
trust  seeking  to  commercialize  the  Sab- 
bath that  actuates  the  bill. 

The  bill,  which  seeks  to  amend  the 
Penal  law,  was  first  introduced  in  the 
Senate  on  February  3.  The  bill  makes 
the  question  of  Sunday  movies  a  local 
option  one,  although  restricting  the 
theatres  from  opening  before  2  o'clock 
in  the  afternoon.  Despite  the  fact 
that  the  bill  was-  introduced  by  the 
Democratic    leader    in    the    upper    house. 


and,  as  it  is  whispered,  at  the  request 
of  no  less  a  personage  than  Governor 
Alfred  E.  Smith,  and  in  the  Assembly 
by  Mr.  Donohue.  there  are  many  Re- 
publicans who  are  outspoken  in  saying 
that  the  bill  is  a  good  one  and  that 
it  will  have  their  support,  as  they  be- 
lieve that  each  city  or  village  should 
decide  for  itself  through  its  own  gov- 
erning body  whether  or  not  its  citizens 
should  enjoy  motion  pictures  on  Sun- 
da  v. 


New     York     Has     Another     Option     Bill. 

Albany,  March  4. 
Practically  identical  with  the  previous 
Sunday  motion  picture  bill,  which  was 
introduced,  however,  by  Senator  Foley 
and  Assemblyman  Donohue,  Democrats, 
another  Sunday  movie  bill  was  intro- 
duced in  the  legislature  last  night,  but 
this  time  by  a  Republican,  Senator 
George  F.  Thompson.  The  bill  amends 
the  Penal  law  by  providing  that  if  in 
any  city,  town  or  village  motion  pic- 
tures  are  now  exhibited  on  Sunday, 
they  may  continue  to  be  so  exhibited 
during  such  time  after  2  P.  M.  as  the 
exhibition  of  motion  pictures  shall  not 
have  been  prohibited  by  ordinance 
hereafter  adopted,  the  adoption  of 
which  is  hereby  authorized.  If  mo- 
tion pictures  are  not  now  exhibited  on 
Sunday  they  shall  not  be  so  exhibited 
except  during  such  time  after  2  P. 
M.  as  shall  be  permitted  by  ordinance. 
The  bill  was  referred  to  codes  com- 
mittee. GRANT. 


The    Rev.    Mr.    Miller    May    Create 
Sensation. 

"The  movie  trust  is  buying  everyone 
in  sight,  I  could  have  sold  myself  for 
a  handsome  sum.  I  am  investigating 
certain  things  and  I  may  explode  a 
bomb    at    next    wee  As    hearing    that    will 


You  Would  Be  in  a  Puzzled  Frame  of  Mind,  Too, 

If  You   Were  Earle  Williams  in  His  Dual  Role  in   Vitagraph's  Feature,  "A  Gentleman  of  Qualitv. 


1470 


THE     MOVING    PICTURE     WORLD 


March  15.  1919 


pave  the  way  to  land  someone  in  the 
penitentiary,"  is  the  assertion  of  the 
Rev.  Mr.  Miller,  of  Albany,  prime  fac- 
tor in  the  forces  opposing  the  passage 
of    the    Sunday    opening   bill. 


Watertown    Discusses    Opening. 

The  city  of  Watertown,  N.  Y.,  recent- 


ly went  "dry."  It  has  no  Sunday  motion 
picture  shows,  although  the  majority 
of  its  30,000  residents  have  petitioned 
for  the  same.  The  city  is  split  wide 
open  in  a  discussion  of  the  Sunday 
movie  proposition.  It  is  being  carried 
into  the  churches  and  civic  organiza- 
tions. 


LEAGUE  SPONSORS  SUNDAY  RECREATION 

National     Organization     with     Headquarters    in 
Washington  Moves  for  Liberal  Sunday  Observance 


Ohio  Opening  Bill  Making  Progress 

The  Sunday  opening  measure  spon- 
sored by  the  Ohio  State  Screen  League, 
which  is  planned  to  legalize  Sunday  mo- 
tion picture  performances,  is  making 
good  progress  since  it  was  introduced 
in   the  Ohio   House  of   Representatives. 

The  bill  was  referred  to  the  cities 
committee,  which  body  will  make  a  re- 
port which  will  decide  whether  it  will 
be  voted  on  or  not  by  March  15. 

The  committee  held  hearings  on  the 
bill  the  week  of  March  2,  at  which  Fred 
Deberg  and  Henry  Lustig,  Cleveland 
attorneys  and  theatre  owners,  argued 
its   merits. 


week  commonly  called  Sunday,  or  before 
or  after  a  specified  hour  on  that  day. 

2.  If  such  exhibition  be  had  or  given 
before  one  o'clock  in  the  afternoon,  for 
hire  or  to  which  an  admission  fee  is 
charged;  but  nothing  herein  contained 
shall  prevent  duly  recognized  churches 
or  religious  bodies  from  having  or  giving 
such  exhibitions  before  one  o'clock  in  the 
afternoon  as  a  part  of  the  religious  serv- 
ices or  exercises  of  the  day. 

Section  2.  Be  it  further  enacted,  That 
all  laws  in  conflict  with  this  Act  be  and 
the  same  are  hereby  repealed,  and  that 
this  Act  take  effect  from  and  after  its 
passage,    the    public    welfare    requiring    it. 


Hold   "Picture   Services"   on    Sunday 

Three  picture  theatres  of  Winnipeg, 
the  Dominion,  Rex  and  Majestic,  held 
"special  moving  picture  services"  on 
Sunday,  February  23.  In  each  of  the 
theatres  the  Rev.  G.  F.  Salton,  one  of 
the  speakers,  delivered  an  address  on 
"The  Gospel  of  Good  Will,"  accompany- 
ing which  was  the  presentation  of  the 
feautre,  "The  Passing  of  the  Third 
Floor  Back."    A  collection  was  taken. 


Vote  of  24  to  23  Taken  Against  Measure  Legal- 
izing Picture  Shows  on  the  Sabbath  After  1  P.  M. 


I 


and  each  votes  as  he  has  heretofore, 
the  result  will  be  a  tie,  with  twenty- 
five   Senators  on  each   side. 


Texas  Legislators  Getting 

Busy  on  "Theatre  Stuff" 


I 


THE  agitation  for  a  liberal  observ- 
ance of  Sunday  has  resulted  in  the 
formation  of  the  American  Rec- 
reation League,  of  which  Will  N.  Hude- 
burg  is  managing  director,  with  head- 
quarters in  the  National  Capitol.  In 
sending  The  World  a  copy  of  a  bill  to 
permit  Sunday  opening  for  Tennessee 
moving  picture  theatres,  which  has 
passed  two  readings  in  the  Legislature, 
Mr.  Hudeburg  has  this  to  say  in  ex- 
planation : 

"The  American  Recreation  League 
has  no  interest  in  the  moving  picture 
industry.  We  are  fathering  Sunday 
openings   from   a   recreation   standpoint. 

%£fi^3tt£TS&   SUNDAY  BILL  FAILS  IN  INDIANA  SENATE 

nocent  and  amusing  form  of  recreation, 
which  is  due  the  masses.  We  believe  the 
time  has  come  when  we  must  provide 
clean  amusements  on  Sundays  for  those 
who  cannot  avail  themselves  of  the 
week-day  opportunities. 

"It  is  our  intention  to  father  similar 
bills  and  to  carry  on  educational  cam- 
paigns in  every  state  until  we  have 
overcome  the  opposition  and  put  on  the 
books  a  law  that  will  permit  the  movies 
to  open  on  Sundays." 

Here  is  a  copy  of  Air.  Hudeburg's  in- 
closure : 

An  act  to  make  it  lawful  to  exhibit 
motion  pictures  and  photoplays  on  Sun- 
day during  certain  hours,  if  there  be  no 
ordinance  in  the  city,  town  or  village  pro- 
hibiting  such   exhibition. 

Whereas,  There  is  throughout  the  state 
practically  a  unanimous  desire  to  remove 
from  the  statute  books  of  Tennessee,  laws 
obsolete  and  obnoxious  to  the  masses, 
many  of  them  known  as  "Blue  Sunday" 
laws  and  replace  them  with  wholesome 
laws  which  will  elevate  the  morals  of  the 
community,  be  beneficial  to  the  working 
man  as  well  as  all  classes  of  our  citizens 
and  at  the  same  time  give  to  the  people 
clean,  wholesome  and  needful  recreations 
on  Sundays,  thereby  reducing  crime  and 
disorder  and  establishing  the  truth  of  the 
old  philosophy  which  says  that  to  reduce 
crime,  people  must  b,j  entertained  and 
employed,  and 

Whereas,  There  is  not  the  slightest  de- 
sire or  intention  of  interfering  in  any 
manner  with  the  well  established  and 
long  settled  customs  of  our  people  to  re- 
spect the  Sabbath  day  or  desecrate  it  by 
making  it  a  day  of  recreation  and  pleas- 
ure to  the  end  that  the  professional  re- 
former may  invoke  the  aid  of  the  churches 
and  their  allied  organizations  by  the 
specious  arguments  that  the  suppression 
of  the  American  Sabbath  is  being  assailed, 
therefore, 

Section  1.  Be  it  enacted  by  the  General 
Assembly  of  the  State  of  Tennessee  that 
the  exhibition  of  motion  pictures  and  pho- 
toplays, and  the  necessary  labor  therefor, 
is  not  prohibited  nor  unlawful  within  the 
State  of  Tennessee  under  any  general  or 
local  act,  excepting  as  follows: 

1.  If  an  ordinance  be  hereafter  adopted 
by  the  Mayor  or  Aldermen,  City  Commis- 
sion or  other  legislative  or  law  governing 
body  of  the  city,  town  or  village  prohibit- 
ing such  exhibition  on  the  first  day  of  the 


NDIANA'S  Sunday  motion  picture 
bill,  known  as  the  McCray  measure, 
which  would  legalize  the  operation 
of  picture  theatres  on  Sunday  after  1 :30 
p.  m.,  failed  of  passage  again  in  the 
Senate  on  Tuesday,  February  25,  be- 
cause of  the  lack  of  a  constitutional 
majority.  The  vote  was  24  for  the  bill 
and  23  against  it.  The  vote  last  week, 
when  the  bill  failed  of  passage,  was  25 
for  it  and  22  against  it. 

Senators  Alldredge,  Cravens  and 
Ratts,  who  were  absent  from  the  Sen- 
ate chamber  last  week  when  a  vote  was 
taken,  were  present  Tuesday  and  all 
three  voted  against  the  measure.  Ab- 
sentees or  those  not  voting  Tuesday 
were  Senators  Duffey  and  Self,  Repub- 
licans, and  Senator  Dorrell,  Democrat. 
At  the  vote  last  week  the  former  two 
voted  against  the  bill  and  Self  voted 
for    it. 

No  discussion  preceded  the  voting 
Tuesday.  Senator  McCray,  merely  an- 
nounced that  the  motion  picture  bill 
was  one  of  considerable  interest  and 
said  that  he  wished  to  have  another 
roll  call  in  order  that  the  controversy 
be  settled  one  way  or  the  other. 

Will  Call  Up  Bill  Again. 

He  said  after  the  result  of  the  vote, 
that  the  bill  will  be  called  up  again  at 
the  first  opportunity.  Votes  may  be  re- 
peated in  the  effort  to  obtain  a  consti- 
tutional majority  until  the  desired  ma- 
jority is  attained,  or  until  the  negative 
vote  exceeds  that  in  favor  of  the  bill. 
A  negative  vote  exceeding  that  in  sup- 
port of  a  measure,  when  there  is  a  lack 
of  a  constitutional  majority,  automatic- 
ally defeats  the  measure. 

Considerable  interest  was  attached  to 
the  roll  call  Tuesday  because  of  the 
fact  that  the  absentees  of  the  first  ses- 
sion were  present  to  cast  their  vote. 
Judging  from  the  vote  cast  at  the  last 
two  roll  calls,  if  all  members  are  pres- 
ent   and    voting    on    the    next    roll    call, 


EGISLATION  inimical  to  the  mov- 
ing  picture  interests  of  Texas  is 
threatened  by  the  Legislature  at 
present  in  session  at  Austin.  After  hav- 
ing put  the  state  dry  and  put  all  the 
pool  and  billiard  halls  out  of  business, 
it  is  reported  that  the  Solons  are  going 
to  have  a  tilt  with  theatres.  Three 
bills,  all  of  which  affect  the  moving 
picture  exhibitors  of  the  state,  have 
been  drafted  for  submission.  Unless 
they  are  killed  in  committee  they  will 
be  vigorously  opposed  both  in  the  House 
and   Senate. 

The  first  bill  brings  the  hoary  headed 
and  battle  scarred  Sunday  closing  ques- 
tion into  the  limelight  again.  ,  A  bill 
has  been  prepared  which,  should  it  be 
adopted,  would  make  the  operation  of 
a  theatre  on  a  Sunday  in  Texas  a  penal 
offense.  At  present  the  state  law  pro- 
vides that  any  person  operating  a  the- 
atre on  Sunday  is  guilty  of  a  misde- 
meanor. However,  every  large  city  in 
Texas,  with  the  exception  of  Austin, 
the  capital,  is  a  seven  day  show  town. 

The  large  cities  operate  under  the 
provisions  of  a  home  rule  law  which 
gives  towns  of  over  50,000  population  the 
right  of  self  determination  and  govern- 
ment. Dallas  two  years  ago  voted  by 
an  overwhelming  majority  for  Sunday 
shows  and  no  lawsuit  or  agitation  has 
been  attempted  here  since.  While  it  is 
claimed  that  the  home  rule  provision  is 
in  conflict  with  the  state  law  and  that 
shows  should  not  be  allowed  to  operate 
this  contention  has  never  been  upheld 
successfully  in  the  courts. 

The    second   bill    which    is    being   kept 


March  15,  1919 


THE     MOVING     PICTURE    WORLD 


1471 


on  ice  at  Austin  is  a  proposed  seat  tax 
on  all  theatres.  This  tax  is  to  be 
slammed  on  theatre  owners  in  addition 
to  all  other  burdens  in  the  way  of  tax- 
ation under  which  they  are  laboring  at 
present.  The  bill  proposes  a  two  cent 
tax  on  each  theatre  seat,  payable  an- 
nually. 

The  third  proposed  infliction  is  an 
amendment  to  the  fire  risk  provisions  of 
the  statute  governing  such  matters.  This 
would  give  the  state  fire  marshal  arbi- 
trary power  over  any  theatre.  Should 
he  not  like  the  way  the  house  is  elec- 
trically wired  he  can  cut  off  the  power 
and  put  the  theatre  out  of  business,  with 
no  recourse  to  the  exhibitor. 

The  Texas  Amusement  Managers 
Association  is  carefully  watching  the 
matters  before  the  Legislature.  Secre- 
tary Lew  Remy  says  that  the  questions 
are  well  in  hand  and  predict  that  none 
of  the  measures  will  be  passed — at  least 
at  this  session  of  the  House  and  Senate. 


Lincoln  Renews  the  Fight 
for  Sunday  Picture  Shows 

LINCOLN,  ILL.,  has  renewed  the  fight 
for  the  Sunday  operation  of  mov- 
ing picture  houses.  A  petition  to 
open  the  theatres  on  Sunday  was 
turned  down  by  the  city  council  some 
time  ago,  and  when  the  measure  was 
put  to  a  referendum  vote  is  was  de- 
feated. 

A  new  petition,  carrying  618  names, 
has  been  presented  to  the  council 
through  the  endeavor  of  Isador  Burn- 
stine,  manager  of  the  Star  and  Lyric 
theatres.  If  it  is  passed  by  the  council, 
persons  objecting  to  it  may  secure  a 
referendum  vote  by  presenting  the 
proper  petition. 

Those  who  favor  the  Sunday  open- 
ing measure  say  they  will  bring  the 
matter  before  the  people  again  for  a 
referendum  vote  on  April  15,  should 
the  council  act  unfavorably  upon  their 
petition. 


California  Picture  Men 

Fight  Adverse  Legislation 

THE    legislative    committee    of    the 
United   Motion    Picture   Industries 
of   Northern   California   is   holding 
frequent    meetings    and    is    keeping    a 


close  watch  on  proceedings  at  the  State 
Legislature  at  Sacramento.  Norman  A. 
Eisner,  secretary  of  the  organization, 
recently  visited  the  legislative  halls  and 
conferred  with  Governor  Stephens  and 
the  judiciary  committee  on  several  bills 
now  under  discussion  there,  including 
Sunday  closing,  restrictions  on  the  sale 
of  theatre  admissions  and  the  showing 
of  films  tending  to  incite  race  hatred. 

Interests  that  have  not  come  out  into 
the  open  seem  to  be  working  hard  to 
secure  the  passage  of  the  measure  that 
would  prohibit  the  selling  of  tickets  at 
moving  picture  houses  unless  a  seat 
was  ready  for  the  patron.  A  meeting  of 
theatre  owners  from  all  parts  of  North- 
ern California  is  planned  to  protest 
against  these  measures. 


Marie  Dressier  Pictures 

Occupy  Court's  Attention 

THE  affairs  of  the  Dressier  Pro- 
ducing Corporation  organized  to 
exploit  Marie  Dressier  on  the 
screen  are  involved  in  litigation  in  the 
Federal  and  State  courts  in  which  ap- 
plications are  pending  for  the  appoint- 
ment of  a  receiver  to  administer  the 
business. 

After  a  dissolution  suit  was  filed  in  the 
Supreme  Court  by  Miss  Dressier  and 
her  husband  to  have  a  receiver  named 
to  wind  up  the  business  the  corporation 
filed  a  voluntary  petition  in  bankruptcy 
in  the  United  States  District  Court, 
scheduling  liabilities  of  $22,809  and  as- 
sets of  $5,865,  representing  receipts 
from  film  releases  tied  up  under  court 
order. 

The  directors  of  the  corporation  al- 
lege that  after  Miss  Dressier  completed 
three  comedies  entitled  "The  Cross  Red 
Nurse,"  "The  Scrub  Lady"  and  "Fired" 
that  she  turned  these  films  over  to  the 
Marie  Dressier  Motion  Picture  Corpo- 
ration which  contracted  with  the  World 
Film  Corporation  for  the  release  of 
twelve  pictures  including  these  three. 

An  action  is  pending  in  the  Supreme 
Court  in  which  the  Dressier  Producing 
Corporation  is  seeking  to  enjoin  the 
Marie  Dressier  Motion  Picture  Corpora- 
tion and  the  World  Film  Corporation 
from  exhibiting  the  three  Dressier 
comedies. 

A    motion    made    on    behalf    of    Miss 


Dressier  for  the  dismissal  of  the  bank- 
ruptcy proceedings  and  a  counter- 
motion  on  behalf  of  the  corporation  for 
the  appointment  of  a  receiver  was  en- 
tertained by  Judge  Knox  in  the  United 
States  District  Court  on  March  3  and 
the   matter  is   still  pending. 


Exhibitors  Form  New  Association. 

More  than  15  of  the  principal  ex- 
hibitors in  the  Washington  Heights  dis- 
trict of  New  York,  desirous  of  taking 
an  active  part  in  the  civic  welfare  of 
their  community,  have  formed  the 
Washington  Heights  Theatre  Owners' 
Association.  Conscious  of  the  propa- 
ganda power  of  their  screens,  the  ex- 
hibitors propose  to  participate  in  every 
public  matter  affecting  the  Heights  and 
to  use  their  screens  to  bring  these  ques- 
tions to  the  attention  of  their  patrons 
in  much  the  same  way  as  a  newspaper 
does. 

One  of  the  first  things  the  association 
has  begun  to  do  is  to  get  a  job  for 
every  local  boy  released  from  the  serv- 
ice. To  that  end  the  association  has 
obtained  authorization  to  act  as  agent 
for  the  employment  bureau  of  the 
United  States  Department  of  Labor  and 
as  such  its  members  flash  slides  at  every 
performance  requesting  communications 
from  employers  who  have  available 
jobs. 


Will  Smith   Hates   to  Go  to  Bed. 

Will  C.  Smith,  the  general  manager 
of  the  Nicholas  Power  Company,  seems 
to  be  made  of  iron.  Last  Friday,  March 
1,  after  his  usual  busy  day,  he  attended 
the  ball  of  Local  244  at  Kreuger's  Audi- 
torium, Newark,  leaving  there  at  11 :45 
p.  m.  From  there  he  went  to  the  head- 
quarters of  the  International  Projection 
Association,  Inc.,  of  which  he  is  an 
honorary    member. 

This  is  a  social  organization,  which 
has  for  its  purpose  the  improvement  of 
conditions  for  the  operators.  They  hold 
classes  monthly  at  their  headquarters 
at  435  East  145th  street,  New  York,  at 
which  there  are  talks  on  topics  of 
interest. 

Mr.  Smith  reached  there  at  12:50  p.  m. 
and  addressed  the  gathering,  going  into 
many  details  concerning  the  Camera- 
graph  and  furnishing  much  information 
of   an    interesting  nature. 


Is   "Marie  Ltd."  to  "Experimental   Marriage"?     Not   in   Select   Roles! 

For  Constance  Talmadge  Has  the  Matrimonial  Picture,  While  Alice  Brady  Has  the   Limited  Engagement. 


1472 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


UNSYMPATHETIC  CENSORSHIP  DISCUSSED 

"Out  of  the  Fog"  and  "Girl  of  Marsh  Croft" 
Illustrate    Folly    of    Censoring    Art    Harshly 


WURLITZER  HALL,  New  York, 
was  the  scene  of  a  significant 
event  on  Tuesday  evening, 
March  4,  when  two  exceptional  illus- 
trations of  the  moving  picture  art,  one 
an  American  production  and  the  other 
European,  were  exhibited.  The  produc- 
tions shown  were  the  Nazimova  mas- 
terpiece, "Out  of  the  Fog,"  and  one 
made  in  Stockholm,  Sweden,  by  the 
Swedish  Biograph  Company,  entitled 
"The  Girl  of  the  Marsh  Croft."  "Out 
of  the  Fog"  is  alreadly  well  known  to 
the  American  public  as  one  of  the  fin- 
est demonstrations  of  screen  art,  and 
the  Swedish  production,  which  is  not  to 
be  reviewed  at  this  time,  is  also  a 
superb  addition  to  the  gallery  of  mas- 
ter productions. 

The  evening's  entertainment,  which 
was  arranged  by  the  National  Board  of 
Review,  was  intended  to  illustrate  the 
folly  of  attempting  to  censor  the  mov- 
ing picture  by  standards  governed  by 
the  cut-and-dried  policies  that  would 
naturally  exist  in  connection  with  a 
state-appointed  body  of  censors  in  op- 
position to  the  voluntary  censorship, 
which  is  governed  more  or  less  by  sym- 
pathetic and  artistic  instincts.  The  fol- 
lowing address,  delivered  by  Dr.  Ever- 
itt  Dean  Martin,  Associate  Director  of 
the  People's  Institute,  expresses  well 
the  sentiments  of  those  sanely  con- 
cerned with  the  best  interests  of  the 
moving  picture  art.    We  print  it  in  part. 

The   Danger   in    Legal   Censorship 

"To  a  very  great  extent  the  National 
Board  of  Review  has  been  victorious  in 
its  struggle  for  higher  moral  standards 
in  the  motion  picture.  This  is  the  first 
step.  Until  w'e  got  over  that  dilemma 
we  could  not  face  other  problems  in 
anything  like  a  constructive  spirit.  The 
great  problem  before  us  now  is  that  of 
developing  out  of  the  motion  picture  a 
truly  popular,  artistic  thing. 

"This  inability  of  the  state  to  deal 
with  the  artistic  is  obvious,  even  where 
the  state  is  correctly  governed,  but 
where  politicians  and  petty  bureaucrats 


predominate,  their  influence  on  art 
would  be  deadly.  Artists  cannot  work, 
cannot  realize  their  inspiration,  when 
they  feel  there  is  the  dead  hand  of  an 
impersonal  force  upon  them.  It  affects 
the  whole  attitude  of  the  artist  toward 
his  work.  Even  in  my  own  work  the 
most  innocent  thing  becomes  deliciously 
naughty  when  I  feel  there  is  someone 
watching   me. 

"State  censorship  on  the  legitimate 
stage,  just  because  its  standards  must 
be  uniform,  would  be  more  likely  to 
permit  a  furtively  obscene  performance 
than  a  candidly  artistic  one  such  as  an 
Isador  Duncan  dance.  The  same  rules 
which  would  prevent  the  circulation   of 


an  obscene  photograph  would  be  di- 
rected against  the  creation  of  a  Venus 
de  Medici. 

Fears    Degeneration    of   Taste 

"Probably  the  most  serious  bad  effect 
of  the  state  censorship  of  art  is  the 
degeneration  in  public  taste  and  per- 
sonal responsibility  which  always  fol- 
lows. People  who  see  or  hear  a  work 
of  art  must  themselves  appreciate  it  by 
some  kind  of  creative  act  on  their  own 
part.  This  is  the  very  soul  of  art  so  far 
as  the  nation  is  concerned.  And  for 
this  reason  we  should  cherish  any  artis- 
tic interest  among  us  as  one  of  our 
most  priceless  national  possessions. 
When  we  turn  our  personal  judgments 
over  to  bureaucrats,  we  cease  to  feel  re- 
sponsible, and  if  we  only  took  our  art 
seriously  enough  we  should  as  quickly 
resent  an  official  dictatorship  in  such 
matters  as  we  would  resent  a  similar 
dictatorship  of  the  state  for  our  re- 
ligion." 


SUNDAY    OPENING    UP    TO    IOWA    CITIES 

Senate  Passes  Bill  Making  Shows  on  the  Sabbath 
a  Local  Option  Matter  in  Towns  of  5,000  or  Over 

A 


FTER  more  or  less  conjecture  as 
to  what  would  be  the  trend  of 
anti-Sunday  legislation  as  regards 
picture  theatres  and  amusements  at  the 
hands  of  the  present  Iowa  legislature, 
the  senate  the  past  week  passed  a 
measure  putting  Sunday  theatres  on  a 
local  option  basis  in  towns  of  5,000  and 
over  and  making  a  vote  of  the  city  nec- 
essary to  permit  Sabbath  day  shows  in 
towns  under  5,000.  In  towns  that  are 
to  be  opened  under  the  local  option 
proposition  shows  may  start  at  1  p.  m. 
and  continue  uninterrupted.  Towns 
having  Sunday  shows  at  present  may 
continue  under  the  same  rules  as  in  the 
past.  This  will  mean  that  it  is  up  to 
the  discretion  of  the  theatre  managers 
in  towns  the  size  of  Des  Moines  and  in 
the  larger  towns  in  the  state  as  to  how 
long  their  houses  shall  operate  on  Sun- 
day.    A  fourteen-hour  grind  is  possible. 

The  bill  has  not  yet  been  put  up  in 
the  house,  but  indications  point  to  its 
successful  passage  there.  The  picture 
men  have  things  lined  up  pretty  well 
and  there  has  been  a  decided  change  in 
the    attitude   of   certain   legislators    who 


had  declared  themselves  against  Sunday 
amusements    when    the    session    opened. 


Nothing    New    in    the    Bill 

Nothing  new  has  developed  in  the 
proposed  censorship  bill  and  it  will  not 
be  at  all  astonishing  if  nothing  is  done 
during  the  session.  The  evils  of  cen- 
sorship and  its  effects  in  other  states 
have  been  put  up  to  the  solons  in  no 
uncertain  way.  It  has  been  pointed  out 
to  them  that  the  passage  of  such  a  bill 
would  work  untold  hardships  on  a  busi- 
ness that  employs  many  people  and  is 
in  the  nature  a  necessary  recreation 
for  the  public.  This  seems  to  have 
moulded  opinion  and  in  addition  an  or- 
ganization including  some  of  the  most 
broad-minded  members  of  both  houses 
stand  ready  to  go  on  the  floor  and  fight 
against  censorship  if  the  bill  should  be 
introduced. 

Picture  men  feel  well  pleased  at  the 
present  status  of  both  the  Sunday  open- 
ing and  censorship  propositions  in  the 
state,  although  they  are  not  relaxing 
their  vigor  in  maintaining  an  efficient 
organization. 


Matrimony   Being   a   Universal    Subject,   Universal    Is    Featuring   Mary    MacLaren   in    "The  Amazing  Wife." 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1473 


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g^*^^-  1  1  *  ^gl^g^  I.       ^.« 


\  News  of  Los  Angeles  and  Vicinity 


By  A.  H.  GIEBLER 


i  I  1 1      i—t  "'■'■ 


Los  Angeles  to  Collect  Over  Three  Million 

Dollars  Income  Tax  from  Film  Colonists 


APPROXIMATELY  $3,290,000  in- 
come tax  will  be  paid  by  motion 
picture  stars  and  directors  in  Los 
Angeles  this  year,  according  to  figures 
recently  compiled  by  the  tax  collectors. 
The  estimate  was  made  on  figures  show- 
ing the  approximate  income  for  the  last 
year  of  seventeen  principal  stars  and 
directors,  forty  minor  directors  and 
sixty  minor  stars. 

The  total  income  of  the  seventeen 
leading  stars  and  directors  was  placed 
in  the  neighborhood  of  $7,358,000.  This 
list  includes  Mary  Pickford,  William  S. 
Hart,  Douglas  Fairbanks,  Charles  Chap- 
lin, D.  W.  Griffith,  Thomas  H.  Ince, 
Cecil  B.  De  Mille,  P.oscoe  Arbuckle, 
Anita  Stewart,  Earle  Williams,  Clara 
Kimball  Young,  Nazimova  and  Kitty 
Gordon,  now  in  Los  Angeles,  and  Theda 
Bara,  Marguerite  Clark  and  Geraldine 
Farrar  in  New  York. 

The  total  income  of  the  forty  direc- 
tors employed  in  the  Los  Angeles  mo- 
tion picture  studies  was  placed  at  $1,660,- 
000.  After  the  business  deductions 
were  made  it  was  estimated  that  the 
forty  directors  will  pay  a  total  of  $820,- 
000  income  tax.  The  total  income  of  the 
sixty  minor  stars  was  estimated  at  a 
million  and  a  half  dollars  in  round 
numbers. 

Mary  Pickford,  Cha/les  Chaplin  and 
Douglas  Fairbanks,  whose  incomes  are 
all  estimated  in  excess  of  $500,000,  will 
pay  the  largest  individual  taxes.  Wil- 
liam S.  Hart,  D.  W.  Griffith  and  Thomas 
H.  Ince  were  placed  in  the  class  of  those 
having  $200,000  and  over;  and  the  list 
of  those  whose  incomes  were  $100,000 
and  more  included  Ceri!  De  Mille,  Ros- 


coe  Arbuckle,  Clara  Kimball  Young  and 
Nazimova.  The  majority  of  moving 
picture  stars  and  directors  will  pay 
their  income  tax  in  Los  Angeles. 

More  New  Buildings  at  Brunton 
.Since  January  1  the  Brunton  studios 
have  completed  or  commenced  the  con- 
struction of  improvements  which  cover 
an  area  of  more  than  55,000  square  feet, 
this  work  going  on  coincident  with  the 
operations  of  nearly  a  dozen  com- 
panies, most  of  whom  were  making  pic- 
tures all  the  time.  The  most  important 
work  is  the  completion  of  a  dark  stage 
and  the  starting  of  a  second  one.  The 
first  stage  is  60x200  feeT,  and  the  second 
75x200.  These  stages  are  used  for  tak- 
ing interior  scenes  where  artificial  light 
is  used  almost   entirely. 

The  main  dressing  room  building 
was  enlarged  just  a  few  months  ago, 
and  the  demand  for  more  office  space 
has  made  it  necessary  to  build  a  new 
administration  building,  with  seventy 
rooms  in  it,  thereby  insuring  ample 
space  for  many  companies. 

In  addition  to  these  improvements, 
there  is  a  new  building  for  the  cutting 
department,  where  every  cutter  may 
have  a  separate  room.  This  building  is 
on  what  is  known  as  the  "English 
street,"  where  every  building  has  an 
English  facing,  and  where  scenes  de- 
manding English  atmosphere  are  often 
shot.  The  "still"  room  is  also  on  this 
street. 

Four  large  scene  docks,  used  for  the 
storing  of  scenery  that  is  not  being  used 
on  the  stage,  have  also  been  erected, 
one  on  each  end  of  two  large  open 
stages.       The     embellishment     of     the 


grounds    is    all    being    done    under    the 
supervision  of   Mr.   Brunton. 

Palmer  Institute  Expands 
The  Palmer  Photoplay  Corporation 
of  Los  Angeles,  which  began  eight 
months  ago  with  a  suite  of  three  offices 
and  five  employes,  has  increased  its 
quarters  to  fourteen  offices,  and  its 
working  force  to  twenty-five  employes. 
The  institute,  which  was  established  for 
the  purpose  of  training  ambitious  men 
and  women  of  creative  talent  in  the  ele- 
mentary essentials  of  photoplay  plot 
construction  without  studio  experience, 
has  met  with  unexpected  and  universal 
support,  and  the  officials  of  the  organ- 
ization are  now  casting  about  for  a  site 
in  Hollywood  upon  which  to  erect  a 
building  suitable  and  spacious  enough 
for  the  rapidly  increasing  business  of 
the  corporation. 

Ella  Hall  Mother  of  Boy 

Ella  Hall,- former  Universal  star,  and 
wife  of  Emory  Johnson,  became  the 
mother  of  a  boy  on  January  29.  Emory 
Johnson  is  at  present  playing  the  lead- 
ing male  role  in  an  American  produc- 
tion, and  during  this  time  the  Johnsons 
are  making  their  home  in  Santa  Bar- 
bara. 

A    Sheldon    Play    for    Stage    Debut 

Mae  Marsh,  who  has  completed  her 
Goldwyn  contract,  and  who  leaves  in  a 
few  days  for  New  York,  will  make  her 
appearance  on  the  speaking  stage,  prob- 
ably in  September,  according  to  an  an- 
nouncement just  made  by  her  husband 
and  business  manager,  Louis  Lee  Armes. 
The  play  in  which  she  will  make  her 
stage  debut  is  from  the  pen  of  Edward 
Sheldon,  who  is  now  in  Los  Angeles. 
Mr.  Sheldon,  who  is  the  author  of  "Sal- 
vation   Nell"    and    other    plays,    is    en- 


"Never  Say  Quit."  "When    Men    Desire." 

Showing    Several    Reasons    Why    George    Walsh    Isn't    Saying       Quit,    Among    Them     Florence    Dixon    and    Florida    for 
Winter. — Theda   Bara   Is   Seen    in   One    of   the   Most      Dramatic    Moments    of    Her    Coming    Fox    Feature. 


the 


1474 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


thusiastic  in  his  prophecies  of  Miss 
Marsh's  success  on  the  stage. 

Universal   Chiefs   Arrive 

Carl  Laemmle,  accompanied  by  a 
retinue  of  his  executives,  arrived  in  Los 
Angeles  on  February  23  for  a  month's 
visit  at  Universal  City.  Mr.  Laemmle 
has  taken  up  his  residence  at  Holly- 
wood with  his  two  children,  and  will 
divide  the  time  between  showing  them 
Southern  California  and  attending  to 
affairs  of  state  at  the  Universal  studios. 
With  Mr.  Laemmle  came  Tom  Cochrane, 
general  manager  of  the  far  eastern  ex- 
changes of  the  Universal,  who  is  on  his 
way  to  Japan;  P.  D.  Cochrane,  poster 
advertising         manager;  and         Mr. 

Laemmle's  personal  secretary.  P.  A. 
Powers,  treasurer  of  Universal,  has 
been  in  town  several  days,  and  Joe 
Brandt,  assistant  treasurer  and  general 
manager  of  serials,  who  is  now  on  a 
tour  of  the  west,  will  be  in  Los  Angeles 
within   a  few  days. 

P.-T.  A.  for  Better  Films 

A  plan  for  the  encouragement  of  bet- 
ter films  was  formulated  last  week  at 
an  informal  gathering  of  the  executive 
board  of  the  Los  Angeles  Parent- 
Teacher  Association.  Mrs.  E.  H.  Noe, 
chairwoman  of  the  "Better  Films"  de- 
partment, appointed  a  committee  whose 
duty  it  will  be  to  view  new  photoplays 
as  they  are  produced  and  make  reports 
on  them  to  the  executive  board.  This 
board,  in  turn,  wiil  transmit  the  findings 
of  the  central  committee  to  the  various 
district  committees,  who  will  take  up 
and  discuss  the  film  ai  their  meetings. 
The  first  film  to  receive  the  indorsement 
of  the  committee  was  "The  Heart  of 
Humanity." 

Christie    Keeps    on    Growing 

The  Christie  plant  in  Hollywood  con- 
tinues to  expand,  and  presents  an  ap- 
pearance of  entire  reconstruction  these 
last  few  weeks.  Two  light  stages, 
equipped  with  new  lighting  arrange- 
ments and  several  large  spot  lights, 
have  been  completed.  New  photo- 
graphic rooms  and  laboratory  have 
been  constructed,  and  a  new  tier  of 
dressing  rooms  will  be  built  as  soon  as 
the  new  business  offices  are  finished. 
All  the  old  buildings  have  been  re- 
paired and  reinforced  and  given  new 
coats  of  paint,  and  a  landscape  gardener 
has  been  busy  laying  out  hedge-lined 
walks  and  grass  plots  about  the  studio 
grounds.  Four  companies  are  now  at 
work  at  the  plant. 

Reid  Company  in  Wreck 

The  Wallace  Reid  company,  of  Lasky's 
studio,  were  in  a  railroad  wreck  a  few 
days  ago  while  going  on  a  location  to 
make  a  scene  of  a  railroad  wreck,  lhe 
caboose  carrying  the  company  jumped 
the  track  on  a  trestle  bridge  near  Ar- 
eata, Calif.,  turning  completely  over,  in- 
juring every  one  on  board  more  or  less, 
and  ending  all  activities  for  the  day. 
Wallace  Reid  escaped  *vith  a  three-inch 
scalp  wound  which  took  six  stitches  to 
close.  Grace  Darmond  suffered  bruises 
and  minor  cuts,  and  other  members  of 
the  company  were  either  badly  shaken 
up  or  bruised. 

Ten-Piece    Orchestra    at    De    Luxe 

Frank  L.  Schaffer,  proprietor  of  the 
De  Luxe  Theatre  on  Alvarado  near 
Orange  street,  has  engaged  a  ten-piece 
orchestra  under  the  leadership  of  Miss 
Kasso,  to  furnish  musical  accompani- 
ment to  his  program  in  addition  to  the 
big  organ.     The  De   Luxe   runs  contin- 


uous performances  from  1:30  to  10:30 
P.  M.,  and  the  orchestra  is  heard  only 
at  the  evening  performances,  the  organ 
accompanying  the  pictures  in  the  after- 
noon. 

Usherettes    in    Spotlight 

An  effective  and  novel  lighting  ar- 
rangement has  been  put  on  at  the  Grau- 
man  Theatre  by  the  installation  of  four- 
teen overhead  projectors  of  six  varied 
tints  placed  at  the  stations  directly  over 
the  spot  where  the  fourteen  lieutenant 
usherettes  stand  in  the  theatre.  The 
idea  was  originated  by  Sid  Grauman. 

Ladies'  Orchestra    Featured 

A  ladies'  orchestra,  under  the  leader- 
ship of  Mme.  Olive  Briscoe,  is  an  inno- 
vation  at   Ray's   Garden   Theatre. 

Irvine  Back  in  the  Game  , 

Clark  Irvine,  for  the  past  six  years  a 
writer  in  the  film  world,  with  the  excep- 
tion of  the  time  he  spent  in  the  U.  S. 
Navy,  has  received  his  discharge  and  is 
now  in  the  employ  of  Willis  &  Inglis, 
photoplay  agents,  of  Lcs  Angeles. 

Barely    Escapes    Asphyxiation 

Edna  Purviance  was  saved  from  as- 
phyxiation in  her  dressing  room  at  the 
Chaplin  studio  one  day  last  week  when, 
having  fallen  asleep,  the  flame  in  a 
small  gas  heater  was  extinguished  by  a 
draught,  and  help  was  brought  to  her 
by  the  barking  of  her  little  dog.  Miss 
Purviance  had  been  reading  and  had 
dozed  off.  She  was  '.mconscious  when 
studio  employes,  hearing  the  furious 
barking,  discovered  her,  but  she  was 
fully   recovered   in   half   an    hour. 

Purposes   of   Motion    Picture   Fund 

The  Motion  Picture  Fund  of  America, 
with  headquarters  ii.  Los  Angeles, 
which  is  now  in  process  of  organization 


T— B— a— L— o— I— 

Anyone  supplying-  the  missing  letters 
will  be  permitted  to  see  Art  Hoxen  and 
Billie  Rhodes  in  their  next  Exhibitors 
Mutual    on    payment    of   the   price. 


under  the  management  of  Frank  E. 
Woods,  announces  the  purposes  of  the 
association   as   follows  : 

"A  home  for  indigent  members  of  the 
profession,  especially  the  aged  and  dis- 
abled, said  home  to  be  established  at 
first  on  a  modest  scale,  but  susceptible 
of  enlargement. 

"A  relief  and  loan  fund  for  cases  of 
urgent  necessity. 

"A  welfare  committee  which,  among 
other  things,  shall  take  steps  to  dis- 
courage unqualified  persons  from  seek- 
ing employment  in  motion  pictures. 

"A  medical  board  whose  services  will 
be  available  in  urgent  and  worthy  cases. 

"A  legal  aid  staff  to  whom  members 
of  the  profession  without  means  may  be 
referred  for  legal  protection. 

"A  protective  committee  by  whom 
matters  affecting  the  profession  as  a 
whole  may  be  handled." 

Among  other  activities  will  be  com- 
mittees on  publication,  entertainment 
and  finance.  There  will  be  no  salaries 
paid  to  officers  of  the  organization. 

It  is  intended  that  "motion  picture 
professions"  shall  be  construed  to  mean 
actors,  directors,  assistant  directors, 
scenario  writers  and  editors,  art  and 
technical  directors,  film  and  title  edi- 
tors, camera  men,  publicity  writers  and 
producing  officials. 

Fund    Formation    Authorized. 

Mr.  Woods  was  authorized  to  under- 
take the  formation  of  this  organization 
by  the  unanimous  vote  of  the  Board  of 
Directors  of  the  Motion  Picture  War 
Service  Association,  which  is  now  in 
process  of  legal  dissolution.  Among 
these  directors  were  Mary  Pickford, 
D.  W.  Griffith,  Dustin  Farnum,  Doug- 
las Fairbanks,  William  S.  Hart  and 
Mack  Sennett,  each  of  whom  subscribed 
five  hundred  dollars  to  start  the  fund. 

Studio  Shots 

HERALD  LINDSAY,  daughter  of 
A.  E.  Lindsay,  diamond  mine 
owner  of  Johannesburg,  South 
Africa,  and  a  singer  of  repute  in  her 
own  country,  is  playing  a  part  in  Cecil 
B.  De  Mille's  new  picture  now  in  course 
of  production  at  the  Lasky  plant. 

Jack  Gilbert  has  returned  from  a  be- 
lated honeymoon  spent  up  in  the  snow 
country. 

Al  Christie  has  returned  to  his  duties 
of  directing  comedies  at  the  Christie 
studio   after  three  weeks  of  illness. 

Lewis  Cody  has  been  engaged  to  play 
a  leading  part  in  Maurice  Tourneur's 
new   production,  "Marcene." 

The  cast  for  the  new  Rex  Beach  pic- 
ture, "The  Crimson  Gardenia,"  now  be- 
ing filmed  at  Goldwyn,  consists  of  Owen 
Moore,  Hedda  Nova,  Tully  Marshall, 
Edwin  Stevens,  Sydney  Ainsworth, 
Alec  B.  Francis,  Hector  V.  Sarno,  Kate 
Lester  and  Gertrude  Claire. 

Alma  Rubens  has  gone  to  New  York 
for  a  new  wardrobe. 

Ray  Kirkwood,  lightweight  pugilist, 
will  be  the  sparring  partner  of  Charles 
Ray  in  a  forthcoming  Ince   feature. 

Carl  Robinson,  recently  of  the  U.  S. 
Navy,  has  returned  to  the  Chaplin 
studio,  where  he  was  formerly  employed 
in  an  editorial  capacity. 

J.  Warren  Kerrigan,  who  has  been 
seriously  ill  of  "flu"  and  complications, 
is  again  able  to  be  at  the  Jesse  Hamp- 
ton studio,  and  is  at  work  on  "The  Best 
Man,"  from  the  novel  by  Grace  Lutz. 
Lois  Wilson  is  his  leading  lady. 

Frank  Keenan  spoke  at  a  mass  meet- 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1475 


ing  held  at  the  Ebell  Club  House  for 
the  purpose  of  discussing  the  erection 
of  a  new  public  library  building  as  a 
memorial  to  the  heroes  of  the  war. 

Gloria  Hope  is  Jack  Pickford's  leading 
woman  in  his  picture  now  in  the  mak- 
ing. 

Jay  Belasco,  of  the  Christie  forces, 
was  bitten  on  the  eye  by  a  spider  one 
day  last  week,  holding  up  production 
in  the  Ethel  Lynne  comedy  until  the 
swelling  subsided. 

Grace  Darmond  is  playing  opposite 
Wallace  Reid  in  his  new  picture  for 
Paramount. 

William  Bainbridge  will  play  an  im- 
portant part  in  "Desert  Gold,"  the  new 
Zane  Grey  picture. 

William  Conklin  has  signed  a  contract 
to  appear  in  a  number  of  Ince  produc- 
tions. 

Lucille  Young,  of  the  Fox  players, 
has  received  word  that  her  husband, 
Lieut.  Hale  Day,  has  arrived  in  New 
York.  He  is  suffering  from  wounds  and 
will  remain  in  a  New  York  hospital 
until  he  is  able  to  make  the  trip  to  his 
home  in  Los  Angeles. 

Robert  Ellis  was  thrown  from  his 
pony  and  had  two  of  his  ribs  broken 
during  the  making  of  polo  scenes  in  the 
Olive  Thomas  picture,  "Upstairs  and 
Down." 

Edward  Coxen  is  another  of  the  all- 
star  players  who  will  interpret  the  Zane 
Grey  story,  "Desert  Gold,"  for  the 
screen. 

A.  L.  Selig,  former  press  representa- 
tive for  Theda  Bara,  has  arrived  in  Los 
Angeles  to  conduct  a  publicity  campaign 
for  the  William  Farnum  productions. 

Josie  Sedgwick  has  just  received  the 
news  that  her  big  brother  Ed  has  been 
honorably  discharged  from  the  army, 
and  is  now  in  Florida  assisting  Richard 
Stanton  in  the  making  of  a  Fox  pic- 
ture. Ed  was  made  a  lieutenant  just 
before  the  armistice  was  signed. 

E.  K.  Lincoln  arrived  in  Los  Angeles 
last  Sunday,  and  will  play  the  leading 
role  in  "Desert  Gold,"  under  the  direc- 
tion of  T.  Hayes  Hunter. 

George  Beban  will  go  to  New  York 
following  the  presentation  of  his  new 
film,  "A  Son  of  Italy,"  at  the  California 
Theatre,  on   March   10th. 

William  Russell's  new  play  is  called 
"The  Signet  of  Sheba,"  and  is  being  di- 
rected by  Henry  King 

Frank  Brownlee  has  a  good  part  in 
Peggy  Hyland's  new  Fox  picture,  "Miss 
Adventure." 

Carmel  Myers  has  gone  to  Oakland, 
Cal.,  to  rehearse  a  singing  act  for  a 
vaudeville  engagement  that  begins  early 
in  March.  Miss  Myers  will  sing  songs 
composed  by  her  brother,  Zion   Myers. 

The  Jack  Pickford  company  has  gone 
to  the  mountains  near  San  Jacinto  for 
locations  in  the  new  Hapsburg  Liebe 
play.    Jack  went  via  aeroplane. 

Ruth  Roland  has  ambitions  to  become 
her  own  producer  when  her  contract 
with  Pathe  expires  next  fall. 

Tom  Moore  and  his  director,  Harry 
Beaumont,  have  returned  from  San 
Francisco,  where  they  journeyed  to 
make  scenes  for  Tom's  new  Goldwyn 
picture. 

Robert  Gordon  is  Bessie  Love's  lead- 
ing man  in  her  current  Vitagraph  pro- 
duction. 


Betty  Schade  is  now  a  member  of  the 
Fox  histrionic  force. 

George  Hackathorn,  one  of  the  lead- 
ing players  in  support  of  Dorothy  Phil- 
lips in  "The  Heart  of  Humanity,"  is  now 
writing  a  play  for   Miss   Phillips. 


Rogers'  "Wise  Cracks"  Start 
With  a  4,000  Circulation 

WHEN  Will  Rogers,  of  Ziegfeld's 
"Follies,"  and  soon  to  be  a  star 
in  Goldwyn  Pictures,  makes  his 
appearance  in  a  few  weeks  with  his 
"wise  cracks"  in  each  week's  release  of 
the  Ford  Educational  Weekly,  he  will 
be  assured  of  playing  time  in  4,000  the- 
atres throughout  the  United  States. 
Owing  to  the  great  number  of  prints  of 
each  release  of  the  Ford  Weekly,  any 
person  or  thing  picturized  in  it  gets 
over  the  ground  twice  as  quickly  as 
any    of    the    big    pictures. 

Audiences  in  many  cities  are  familiar 
with  the  biting,  happy  comments  of 
Will  Rogers  on  the  news  and  person- 
alities of  the  day.  Rogers  himself  re- 
fers to  his  patter  as  "wise  cracks,"  a 
term  that  traces  right  back  to  the 
country  where  the  soap  box  philoso- 
phers with  much  idle  time  on  then- 
hands  have  originated  much  of  the  wit 
of  the  American  nation  for  more  than 
a  century. 

Will  Rogers'  "wise  cracks"  are  forged 
hot  on  the  griddle  of  the  daily  news  of 
the  community  in  which  he  is  working; 
comments  ranging  from  the  Peace  Con- 
ference to  little  things  that  would  es- 
cape the  attention  of  others  complete- 
ly. Rogers  never  has  had  any  stock 
jokes  such  as  other  performers  have 
in    their    repertoire. 

Winning  this  feature  for  the  Ford 
Weekly  is  an  achievement  to  the  credit 
of  A.  B.  Jewett,  head  of  the  Ford  Motor 
Company's  department  of  photography. 
While  in  Detroit  recently  Rogers  spent 
two  weeks  at  the  laboratories  being 
photographed  for  the  various  introduc- 
tions that  will  precede  his  sage  com- 
ments. 


Official  Statistics  on 

December  Film  Exports 

THE  statistical  department  of  the 
Bureau  of  Foreign  and  Domestic 
Commerce  has  issued  official  fig- 
ures covering  the  footage  and  value  of 
exposed  and  unexposed  film  sent  out  of 
this  country  during  December,  1918. 
Here  they  are : 

Not    Exposed 
Countries  Linear  Ft. 

Denmark    

France     9,901,373 

Ireland    

Spain 

England     53,297 

Bermuda    

British    Honduras     

Canada     411,033 

Panama    

Mexico     .    

Newfoundland    &    Labrador    

Cuba      

Dominican    Republic    

Argentina     304,963 

Brazil     

Chile    

British   Guiana    265 

China     

British    India-    

Straits    Settlements    

Dutch  East  Indies    

Japan      648,394 

Russia  in  Asia    

Australia     

N'ew   Zealand    

Philippine   Islands    

British    South    Africa    


New  Brunswick  Welcomes 
Plans  for  Big  New  Theatre 

NEW  BRUNSWICK,  N.  J,  will  have 
a  new  $200,000  "Victory  Theatre." 
During  the  last  week  B.  L. 
Schafer,  manager  of  the  Empire  The- 
atre, bought  the  Leupp  property  and 
stated  that  he  would  have  the  new 
house  completed  by  November   1. 

The  Victory  will  be  a  combination 
house,  possessing  all  the  features  of  an 
up-to-date  amusement  center  with  ade- 
quate facilities  for  staging  dramatic  at- 
tractions as  well  as  for  showing  mov- 
ing pictures.  The  seating  capacity  will 
be  2,000.  The  house  will  compare 
favorably  with  New  York's  best  photo- 
play theatres. 

The  need  of  a  modern,  commodious 
playhouse  has  long  been  felt  in  New 
Brunswick,  and  the  announcement  of 
Mr.  Schafer's  plans  met  with  an  en- 
thusiastic reception.  The  Victory  will 
be  situated  in  the  heart  of  the  city,  with 
all  trolley  lines  practically  in  front  of  it. 

Music  will  be  furnished  by  a  sym- 
phony orchestra,  supplemented  by  a 
pipe  organ  to  cost  $10,000.  Seats  with 
leather  cushions,  lighting  system  and 
a  handsome  lobby  will  be  among  the 
other  features. 


Herb  Howe  Returning  a  Tank  Sergeant 

Herbert  Howe,  well  known  film  pub- 
licist before  he  enlisted  in  the  Tank 
Corps,  is  expected  home  from  France 
during  the  current  month.  Volunteer- 
ing for  tank  service,  he  went  to  Gettys- 
burg for  training  and  eventually  went 
across.  During  his  term  of  service  Howe 
has  risen  to  the  rank  of  Sergeant. 
Added  to  the  other  essentials  a  Tank 
Sergeant  must  be  familiar  with  the  en- 
tire mechanism  of  his  charge — and  Howe 
was  a  writer  and  not  a  machinist  when 
he  volunteered. 


Company    Formed    to    Book    Programs 

Alfred  S.  Black,  of  Maine,  is  sponsor 
for  the  Exhibitors'  Film  Booking  Com- 
pany, with  headquarters  in  that  city, 
an  organization  formed  for  the  purpose 
of  rendering  a  complete  booking  service 
to  New  England  exhibitors.  A.  Barry 
is  general  manager.  In  their  prelim- 
inary announcements  the  concern  de- 
tails its  plan — to  supply  programs  com- 
plete, selecting  the  pictures  for  which 
the  exhibitor  will  make  his  own  con- 
tracts. 


Exposed 

Dollars 

Linear  Ft. 

Dollars 

403,237 

26,461 

1^2,731 

162,777 

52,899 

6,400 

600 

130,702 

10,625 

2,132 

1,590,860 

211,523 

118,000 

4,100 

24,300 

183 

11,902 

963,339 

65,607 

50,714 

3,260 

10 

1 

157,514 

5,706 

312,764 

21,775 

9,360 

393 

8,477 

974,560 

42.604 

143,848 

10,750 

127,432 

10,500 

26 


Totals 


11,319,325 


18,244 


243,512 


19,532 
216,721 
113,381 

44,000 

34,000 

1,521,378 

202,663 

233,993 

3,173 

7,564,658 


1.150 

14,410 
7,420 
1,760 

'k'jii 

74,727 

10,496 

8,797 

300 

590,818 


1476 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


A    PRECISIONIST   RE    PROJECTIONIST 

W.  C.  R,  Party  of  the  First  Part,  Writes  Con- 
cerning F.  H.  Richardson,  Party  of  Second  Part 


NOTE. — We  have  received  from 
W.  C.  F.  the  following  references 
to  the  editor  of  the  Moving  Pic- 
ture World's  Projection  Department, 
who  has  been  for  some  time  and  still  is 
in  hospital;  but,  happily,  on  the  rosy 
road  to  recovery : 

OF  COURSE  you  know  how  in 

THE  past  few  weeks  the 

GRIM  REAPER  has   reached  out 

HIS  BONY  HAND  and  had  plucked 

FROM  out  of  our  end  of  the 

INDUSTRY  such  men  as 

CANNOCK  and  Schneider  and  Cory 

AND  how  the  news  of  their 

"GOING  OUT"  left  us  startled 

AND  bewildered,  and, 

MR.  Editor— 

WHEN  the  other  day  I  tip- 

TOED  down  a  rubber  floored 

CORRIDOR  behind  a  swiftly 

MOVING  soft  treading  nurse 

AT  the  Hahnemann  Hospital 

I  FELT  kind'er  Choky  'cause 

SOMEWHERE  up  there 

LAY  A  Big,  Two-fisted  Red- 

BLOODED,  Hard-Hitting 

MAN'S   MAN  named   Richardson 

AND  I  wondered 

TO  MYSELF 

WHAT  we'd  do  without  him 

AND  I  thought  of  the 

FIGHTING  spirit  that 

PROMPTED  him  so  many 

TIMES  to  face  great  halls 

FULL  of 

HOSTILE  FELLERS  and  tell  'em 

TO  THEIR  teeth 

WHAT  was  in  his  Heart 

AND  I  stopped 

OUTSIDE  of  Room  No.  Eighty 

AND  WAITED   a  minute   and 

THE  nurse  said  all  right 

AND  I  went  in 

AND  poor  old  Rich  lay 

THERE 

JUST  like  a  great  big  tree 

THAT  had  been  rocked 

TOO  HARD  in  a  howling 

GALE  and  his 

BOOMING  voice  was  tuned 

DOWN  to  a  little  whisper 

AND  he  looked  awful  weak 

AND  I  thought  how  nice 

IT  WOULD  be  if 

EVERY  feller  in  our 

BIZNESS  knew  Richardson 

AS  I  do  and  loved  him 

FOR  he's  shown  a 

THOUSAND  times  that 

HE'D  rather  go  to  the  mat 

AND  clean  up  an  unpleasant  job 

THAN  side-step  it  and 

YOU  know  Mr.  Editor 

THAT  a  man  who's  faithful  to 

A  PRINCIPLE  can't  be  a 

COWARD 

AND  I  didn't  know 

WHAT  to  say  'cause  it 

DIDN'T  seem  natural 

TO  be  talking 

TO  Richardson  laying  down 

AND  so  we  talked 

SHOP  and  do  you  know. 

MR.  Editor 

I'M  sure  he's  gonna 

GET  well  'cause  while 

I  WAS  talking  I  happened 

TO  use  the  word  "operator" 

AND  I  thought  that 

RICHARDSON  would  crown   me 


WITH  the  bed  pan 

CAUSE  I  didn't   say 

PROJECTIONIST 

AND  when  I  went  out 

I  WAS  glad 

FOR  I  knew  that 

THAT  five  inch  opening 

IN  HIS  stomach 

AND  a  yard  of  one-inch 

DRAINING  tube  in  the  wound 

COULDN'T  dampen  the 

FIGHTING  spirit  of  him 

WHOM  I'm  proud  to 

CALL  a  sincere  advisor — 

A  FAITHFUL  companion— 

A  SPLENDID  opponent— 

A  LOYAL  friend— 

A  MAN. 

— W.  C.  F. 


Associated    Advertisers 

Ask  for  Jobs  for  Soldiers 

aT  a  meeting  of  the  Associated 

/HMotion  Picture  Advertisers, 
Inc.,  held  Thursday  afternoon 
at  Cafe  Boulevard,  the  following  res- 
olution was  introduced  by  Captain 
James  Loughborough  of  the  77th 
Division,  who  was  prominently  iden- 
tified with  motion  picture  publicity 
before  volunteering  for  service  in 
France. 

"RESOLVED,  That  the  Associated 
Motion  Picture  Advertisers,  Inc., 
urge  all  employers  in  this  industry 
to  exert  every  effort  within  their 
power  in  giving  preference  to  soldiers 
from  New  York  who  are  seeking 
employment.  The  New  York  soldier 
left  his  position  to  respond  to  the 
Government's  call  to  arms.  When 
he  returns  he  will  be  seeking  a  posi- 
tion. 

"Soldiers  should  receive  first  con- 
sideration for  work  in  the  localities 
from  which  they  went  to  war.  The 
Nezv  York  soldier  is  not  expected  to 
go  to  Philadelphia  or  Chicago  or  San 
Francisco  to  seek  employment;  and 
the  soldiers  from  these  localities  are 
not  expected  to  seek  employment  in 
New  York,  thus  cutting  off  the 
chances  of  New  York  men  who  are 
to  arrive  here  later." 

After  discussion  the  resolution 
was  unanimously  adopted  by  the 
members  present,  with  the  suggestion 
that  it  be  brought  to  the  attention  of 
the  heads  of  all  motion  picture  or- 
ganizations, as  well  as  employers 
generally  throughout  the  metropoli- 
tan district. 


"Heart  of  Humanity"  Will 
Get  Big  Reception  in  Lima 

TD.  M'CAUGHLIN,  who  recently 
took  over  the  Lyric  Theatre  in 
•  Lima,  O.,  is  making  every  ef- 
fort to  make  it  the  leading  photoplay 
house  of  that  town.  While  in  Dayton, 
during  the  run  of  "The  Heart  of  Hu- 
manity" at  The  Dayton  Theatre,  Mr. 
McCaughlin  decided  to  book  it  for  the 
Lyric. 

Hearing  of  the  effect  that  the  speeches 
of   Urlin    Perrill   delivered    for   about    10 


days  previous  to  the  showing  of  the  film 
had  had  Mr.  McCaughlin  induced  Mr. 
Perrill  to  come  to  Lima  and  talk  on  this 
film.  It  was  a  distinct  novelty  and  Per- 
rill talked  to  crowded  houses  last  Sun- 
day five  times.  A  film  was  shown  just 
before  Perrill  spoke,  showing  the  large 
crowds  that  were  lined  up  in  front  of 
the  Dayton,  which  backed  up  his  words 
in  a  way  that  nothing  else  could  do. 

Although  he  does  not  usually  employ 
an  orchestra,  Mr.  McCaughlin  is  to  have 
from  eight  to  ten  pieces  for  the  rendi- 
tion of  the  musical  program  for  this 
film.  He  will  also  follow  the  plan  of 
The  Dayton  and  have  pictures  taken  of 
the  Sunday  opening  crowds,  which  will 
be  shown  on  the  screen  at  the  Lyric 
Monday  night. 


Detroit  Exchange  Manager 
Judges  Men  by  Their  Letters 

PAUL  BUSH,  manager  of  the  Uni- 
versal Exchange  in  Detroit,  judges 
men  by  the  letters  they  write.  Mr. 
Bush  bases  this  conclusion  upon  experi- 
ence covering  many  years  with  sales- 
men and  customers  with  whom  he  did 
most  of  his  business  by  correspondence. 
Paul  Bush  is  a  sincere,  liberal  and 
broad-minded  executive  who  under- 
stands only  one  business  policy,  and 
that  is  fairness.  "I  thoroughly  believe 
in  a  square  deal  for  the  exhibitor,  but 
I  also  believe  in  a  fair  deal  for  the  ex- 
change," he  said.  "There  must  be  no 
one-sided  dealings  in  business.  I  have 
adhered  to  the  principle  that  the  other 
fellow  was  right  unless  the  'other  fel- 
low' was  the  type  who  did  not  appre- 
ciate what  I  was  trying  to  do  for  him, 
or  unless  he  was  beyond  all  reason." 

Since  October  7,  last,  Mr.  Bush  has 
been  in  full  charge  of  the  Universal 
exchange  in  Detroit.  Prior  to  that  time 
he  was  the  Goldwyn  manager  at  St. 
Louis.  Mr.  Bush  was  also  sales  manager 
for  a  tobacco  house,  and  he  also  has 
been  in  the  State  Rights  business. 


Detroit  League  to  Oust 

the  Dishonest  Exhibitor 

THE  Detroit  Motion  Picture  Ex- 
hibitors' League,  at  a  meeting  at 
the  Tuller  on  February  13,  pledged 
itself  to  assist  in  driving  out  of  the  busi- 
ness the  dishonest  exhibitor  who  steals 
days  and  sub-rents  films. 

Feeling  that  the  thievery  of  film 
rentals  eventually  results  in  increased 
rental  charges  to  the  honest  exhibitor, 
and  proclaiming  their  dislike  for  the 
use  of  methods  which  bring  the  motion 
picture  industry  into  disrepute,  the 
members  of  the  Detroit  League  placed 
themselves  squarely  on  record  by 
unanimously  passing  a  motion  actively 
to  assist  in  ousting  any  exhibitor  who 
by  his  conduct  of  business  tends  to 
lower  the  standard  of  "the  fifth  largest 
industry  in  the  United  States." 

The  Detroit  exhibitors  passed  the  mo- 
tion "not  for  the  purpose  of  assisting 
the  film  exchanges  or  their  managers, 
but  for  the  sole  purpose  of  protecting 
the  reputation  of  the  honest  motion  pic- 
ture  exhibitor." 


Over   280    Prizma    Subjects    Ready. 

Prizma  Pictures  is  the  name  of  the 
company  producing  scenics  and  photo- 
plays photographed  in  natural  colors. 
World  Pictures  are  distributing  them. 
Over  280  subjects  are  now  available. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1477 


SELZNICK    PICTURES    A    FAMILY    AFFAIR 

Mrs.  Selznick  and  Three  Sons  Largely  Control  Firm 
Starring  Olive  Thomas  with  Myron  General  Manager 


IEWIS  J.  SELZNICK,  accompanied 
by  Mrs.  Selznick  and  their  son 
-*  David,  arrived  in  the  city  February 
24.  Mrs.  Selznick  and  her  son  went  on 
to  Los  Angeles  for  a  stay  of  six  months, 
to  join  Myron  and  Howard  Selznick, 
•who  are  now  engaged  in  making  pic- 
tures, in  which  Olive  Thomas  is  the  star. 
Their  organization  is  known  as  the 
Selznick  Picture  Corporation,  Myron 
Selznick  being  president  and  Howard 
his  assistant.  Mrs.  Selznick,  who  is 
backing  the  enterprise,  which  is  strictly 
a  family  concern,  is  treasurer  of  the 
company,  and  David,  who  will  join  his 
brothers  in  the  production  of  pictures, 
is  secretary. 

The  organization  is  now  contracting 
for  electric  signs  in  all  the  leading  cities 
of  the  country,  for  the  purpose  of  ad- 
vertising Olive  Thomas.  Four  of  these 
signs  have  already  been  secured  in  New 
York,  one  in  Buffalo,  one  in  Pittsburgh 
and  one  in  Chicago,  all  being  stationed 
at  points  prominently  located  on  busy 
thoroughfares. 

Lewis  J.  Selznick,  when  asked  if  the 
pictures  produced  by  the  Selznick  Pic- 
ture Corporation  will  be  distributed  by 
Select,  replied  that  no  definite  arrange- 
ment had  yet  been  made  for  their  dis- 
tribution. He  supplemented  this  state- 
ment by  saying  that  he  had  thorough 
confidence  in  the  judgment  of  his  boys  . 
and  was  willing  to  trust  them  to  work 
out  their  own  salvation. 

Gives    Credit   to    Managers 

Conversation  was  next  centered  on 
Select,    and    Mr.    Selznick    prefaced    his 


remarks  by  saying  that  no  expense  has 
been  spared  in  fitting  offices  and  in  se- 
curing the  best  men  available  to  manage 
and  secure  the  business.  He  felt  that 
the  success  of  Select  is  largely  due  to 
the  managers  and  to  the  men  in  the 
field.  He  considers  that  Select's  force 
at  the  present  time  is  ninety-five  per 
cent  perfect  and  also  believes  that  the 
company  is  closer  to  exhibitors  than 
any  other  organization,  and  that  this  is 
attributable  to  the  high  caliber  of  the 
men   employed. 

Mr.  Selznick  is  strongly  of  the  opinion 
that  a  salesman  should  never  oversell; 
that  he  should  look  out  for  the  interests 
of  the  exhibitor  as  carefully  as  he  does 
for  the  corporation  which  employs  him, 
and  that  he  should  make  it  possible  for 
both  parties  to  be  successful — in  other 
words,  to  make  money. 

"Overselling  is  more  disastrous  than 
underselling,  as  the  cost  of  readjust- 
ment has  always  been  exceedingly 
great  in  such  cases,"  he  emphatically 
stated.  "I  would  rather  spend  money  in 
reinstating  a  customer,  and  retaining 
him,  than  to  take  chances  in  looking 
for  a  new  one.  A  satisfied  customer  is 
an  asset  to  our  business,  and  I  believe 
that  Select's  assets,  in  this  particular 
sense,  are  greater  than  those  of  any 
other  concern  in  the  business." 

Select   to  Announce  Another  Star 

Mr.  Selznick  then  informed  me  that 
Select  will  announce  another  prominent 
star  within  the  next  two  weeks,  but 
that  he  preferred  to  withhold  the  name 
at  the  present  time.     Despite  rumors  to 


the  contrary,  Mr.  Selznick  assured  the 
writer  that  he  is  not  interested  in  any 
amalgamations  and  that  Select  will  al- 
ways stand  alone,  thus  insuring  a  nat- 
ural  and   solid  growth 

"In  my  opinion  the  business  has  never 
been  in  a  healthier  condition,  as  far  as 
the  box  office  receipts  go,"  he  asserted. 
"I  am  satisfied  with  our  production  thus 
far,  and  we  are  naturally  trying  to  im- 
prove our  product  all  the  time." 

This  was  Mr.  Selznick's  first  visit  to 
Chicago  since  the  new  offices  on  the 
nineteenth  floor  of  the  Consumer's 
Building  were  occupied,  and  he  ex- 
pressed himself  as  being  highly  pleased. 
These  offices  are  easily  the  finest  in  the 
city.  He  also  paid  a  glowing  tribute  to 
Manager  Fred  C.  Aiken,  to  assistant 
manager  Ben  E.  Beadell  and  to  the  en- 
tire force  of  the  Chicago  office.  Mr. 
Selznick  returned  to  New  York  Feb- 
ruary 27. 

John  W.  Brickhouse  Dies 

Suddenly  in  Hospital 

JOHN  W.  BRICKHOUSE,  city  sales- 
man on  the  South  Side  for  Pathe's 
Chicago  office,  was  seized  with  pneu- 
monia February  21,  and  was  taken  to  a 
hospital  where  he  died  the  following 
Tuesday.  His  sudden  taking  off  in  the 
best  of  health  was  a  great  shock  to 
his  many  friends.  He  was  a  big,  gentle 
giant  of  a  man,  and  possessed  a  droll 
humor  that  was  much  enjoyed  by  his 
fellows.  He  will  be  sadly  missed  for 
some  time  to  come  in  Pathe's  Chicago 
office. 

Mr.  Brickhouse  was  born  in  Tennessee 
about  fifty  years  ago.  He  was  an  old- 
time  showman,  both  in  circus  and  car- 
nival. William  J.  Sweeney  remembers 
him  since  the  late  90's,  when  he  was  as- 


When  Two  Sisters   Loved   the   Same   Man   Wouldn't  You    Expect  Big  Things  to  Happen  at  "The  Turn  in  the  Road"? 

Especially   When    Helen   Eddy   and   Pauline   Curley    Are    the   Sisters — in   the   Brentwood   Production   of   the   Above   Name   Just 

Purchased   for   Release   Through   Exhibitors  Mutual. 


1478 


THE     MOVING    PICTURE    WORLD 


March  15,  1919 


sistant  manager  of  Cole  &  Middleton's 
old  Clark  Street  Museum.  Later  he  was 
attached  to  the  White  City  in  the  man- 
agement of  shows,  and  afterwards  man- 
aged the  old  Standard  and  Ideal  picture 
theatres,  Sixty-third  and  Halsted 
streets,  for  Morris  Beifield.  He  after- 
wards was  connected  with  various  film 
exchanges,  either  as  traveling  or  city 
salesman.  He  was  a  member  of  Lawn 
Lodge,  No.  815,  A.  F.  and  A.  M. 

His  half-brother,  Charles  Morrison,  of 
Erin,  Tenn.,  came  on  to  the  city  on 
Wednesday  morning  and  took  the  body 
to  Clarksville,  Tenn.,  where  the  dead 
man's  mother  lives.  There  the  funeral 
will  be  held. 

"Out  of  the  Fog"  Blocks 

Traffic  in  Milwaukee 

ELLIS  BOSTOCK,  manager  of  the 
Merrill  Theatre,  Milwaukee,  by  his 
'  novel  advertising  of  Metro's  "Out 
of  the  Fog,"  blocked  traffic  so  seriously 
in  the  vicinity  of  the  house  that  extra 
police  were  detailed  to  relieve  the  jam 
nightly.  One  of  Manager  Bostick's 
most  telling  advertising  stunts  was  the 
installing  of  six  telephone  operators  in 
the  basement  of  the  theatre,  where  they 
made  33,000  personal  calls  inviting  citi- 
zens to  attend  the  presentation.  The 
Milwaukee  police  hope  that  the  future 
will  have  few  picture  successes  in  the 
class  of  "Out  of  the  Fog." 

M.  C.  Hughes  Promoted  by  Metro 
M.  C.  Hughes,  who  has  had  charge  of 
the  Metro  program  in  the  Chicago  of- 
fice for  several  months,  was  recently 
appointed  manager  of  Metro's  Detroit 
office.  He  took  charge  March  3.  The 
Metro  program  and  specials  in  the  Chi- 
cago office  will  again  be  under  the  su- 
pervision of  Manager  C.  E.  Smith,  who 
has  been  handling  the  specials  only  for 
some  time  past. 

"Out  of  the  Fog"  at  the  Woodlawn 
"Out  of  the  Fog"  had  a  most  success- 
ful week's  run  at  the  Woodlawn,  begin- 
ning February  22.  Andrew  Karzas, 
managing  director  of  the  Woodlawn  or- 
ganization and  manager  of  the  theatre, 
advertised  the  big  show  very  effectively 
in  his  neighborhood.  He  secured  a  win- 
dow in  a  vacant  store  beside  the  Wood- 
lawn, and  in  this  he  built  a  lighthouse 
set  in  the  midst  of  moving  waves  and 
moving  miniature  ships.  At  night  the 
light  effects  of  this  attractive  advertise- 
ment were  viewed  by  thousands  of 
people. 
Conditions  Excellent  in  Middle  West 
S.  A.  Shirley,  district  manager  for 
Metro  in  the  Middle  West,  spent  last 
week  at  the  Chicago  office  of  the  com- 
pany. He  reported  excellent  conditions 
among  exhibitors  throughout  his  terri- 
tory. 

Soldier  Boys'  Orchestra 

Back  to  Wysor-Grand 

GEORGE  CHALLAS,  owner  and 
manager  of  the  Wysor-Grand, 
Muncie,  Ind.,  has  been  made  par- 
ticularly happy  by  the  news  that  the 
Muncie  soldier  boys  will  return  to  their 
home  city  about  the  close  of  March. 
And  Mr.  Challas  has  good  reason  for 
his  gladness;  for  the  Wysor-Grand  has 
been  showing  pictures  since  last  spring, 
without  a  note  of  music  in  the  house. 

The  entire  orchestra  of  eight  men  was 
called  to  the  colors  and  music  was  dis- 
pensed with  during  their  absence.  Their 
old  places  are  awaiting  them,  and 
Muncie  is  ready  to  turn  out  in  full  force 


FOX    TO    EXTEND    EUROPEAN    BUSINESS 

Accompanied   by   Messrs.    Sheehan   and    Carlos 
Producer  Goes  Abroad — To  Erect  French  Studio 


FOR  the  purpose  of  laying  plans  for 
a  wide  extension  of  Fox  Film  pro- 
ducing and  distributing  facilities  in 
Europe,  William  Fox,  with  Winfield  R. 
Sheehan,  general  manager,  and  Abra- 
ham Carlos,  general  representative  of 
the  Fox  Film  Corporation,  sailed  March 
6  for  a  long  stay  in  Europe — going  first 
to  London  and  Paris. 

The  growth  in  Fox  business  in  France 
long  since  made  necessary  a  radical  ex- 
tension of  Fox  facilities  in  that  coun- 
try, and  while  in  Paris  Mr.  Fox-  and 
Mr.  Sheehan  will  supervise  the  leasing 
of  a  large  executive  building  and  the 
erection  of  a  big  laboratory.  They  will 
then  go  to  Southern  France,  where 
studios  will  be  either  leased  or  built  to 
take  care  of  an  enlargement  of  Mr. 
Fox's  producing  activities.  Just  where 
the  studios  will  be  located  has  not  yet 
been  determined — this  being  dependent 
to  a  large  extent  on  local  conditions. 

The  trio  also  will  make  a  tour  of  the 
Fox  distributing  system  in  Great  Bri- 
tain and  Ireland.  If  time  permits  the 
party  intends  to  inspect  conditions  in 
the  Balkan  states,  with  a  view  to  ex- 
tending the  agencies  for  distributing 
Fox  pictures  in  Greece,  Rumania,  Bul- 
garia, Serbia,  Albania  and  European 
Turkey. 

Mr.  Fox,  it  is  said,  feels  that  this  is 
a  peculiar  opportune  time  for  the 
establishment  of  a  producing  plant  in 
Europe;  that  the  closer  friendship  be- 
tween the  United  States  and  the  Allies 
inspired  by  companionship  in  arms  and 


in  sacrifice  means  not  only  a  vastly 
increased  demand  by  the  French  and 
British,  particularly,  for  American  pic- 
tures, but  a  lively  desire  on  the  part 
of  the  American  public  to  see  pictures 
in  European  settings  and  filmed  abroad. 
Thus  there  will  be  a  mutally  bene- 
ficial exchange  of  films  between  the 
nations. 

When  the  new  European  organization 
has  been  perfected  Fox  films  will  be 
produced  and  released  on  the  same  lines 
that  mark  the  Fox  organization  in  this 
country,  and  thus  the  Fox  Film  Corpo- 
ration will  become,  more  than  ever,  a 
worldwide   organization. 

To  bid  the  travelers  godspeed  on  their 
journey,  about  100  executives  and  de- 
partment heads  of  the  Fox  Film  Cor- 
poration, and  the  managing  staff  of  the 
William  Fox  theatres,  gave  Mr.  Fox  and 
Mr.  Sheehan  a  beefsteak  dinner  Mon- 
day night  at   Reisenweber's. 

James  E.  MacBride,  chairman  of  the 
executive  committee  of  the  Fox  Film 
Corporation,  was  toastmaster,  and 
speeches  were  made  by  Mr.  Fox,  Mr. 
Sheehan,  Charles  Levin,  general  man- 
ager of  the  William  Fox  Vaudeville  Cir- 
cuit, and  Thomas  N.  McCarter,  president 
of  the  Public  Service  Corporation  of 
New  Jersey,  and  a  director  of  the  Fox 
Film   Corporation. 

In  behalf  of  the  assembled  guests 
Mr.  MacBride  presented  to  Mr.  Fox  a 
beautiful  hammered  silver  traveling 
set,  specially  designed  and  made  for  the 
guest  of  honor. 


to  give  them  a  rousing  welcome  on  their 
opening  night. 

Mr.  Challas  takes  much  pride  in  the 
elaborate  and  realistic  stage  settings, 
which  are  specially  made  for  every 
feature  picture  run  by  him,  and  now 
that  his  orchestra  will  soon  be  back  the 
Wysor-Grand  will  be  made  still  more 
attractive.  The  house  is  showing  to  ex- 
cellent business,  at  admissions  of  17  and 
22  cents,  including  the  war  tax. 

Buck  Censorship  Bill 

a  Menace  to  the  Trade 

THE  meeting  held  in  the  Hotel  La 
Salle,  Monday,  February  24,  by  the 
State  Senate  Judiciary  Committee 
to  discuss  the  State  Censorship  bill  re- 
cently introduced  by  Senator  Buck,  gave 
an  opportunity  to  the  members  of  the 
Chicago  Censorship  Commission  to  de- 
clare their  determined  opposition  to  the 
bill. 

Chairman  Hurley,  of  the  Commission, 
in  his  remarks  declared  that  "from  long 
study  and  investigation  the  members 
had  found  that  moving  pictures  wield  a 
more  powerful  influence  over  the  chil- 
dren than  all  the  churches,  all  the  clubs 
and  everything  else,"  and  supported  by 
all  the  other  member.:  of  the  Commis- 
sion, he  declared  that  Chicago  censor- 
ship was  the  best  to  be  found  anywhere. 
He  urgently  insisted  that  an  amend- 
ment to  the  Buck  bill  should  be  made 
that  would  exempt  Chicago  from  the 
provisions  of  the  bill. 

The  Rev.  Father  Dineen,  of  Loyola 
University,  was  another  strong  sup- 
porter of  Chicago  censorship  for  Chi- 
cago.    "We   want   to   be   let   alone,"   he 


exclaimed.  "I  speak  for  the  million  of 
Catholics  of  Chicago,  with  their  250 
schools." 

On  Wednesday,  February  26,  Senator 
Buck  had  inserted  in  his  bill  an  amend- 
ment which  is  intended  to  mollify  the 
members  of  the  Chicago  Censorship 
Commission  and  the  aldermen  of  the 
judiciary  committee  of  the  City  Coun- 
cil of  Chicago.  This  amendment  pro- 
vides that  Chicago,  acting  through  its 
City  Council,  may  provide  for  any  form 
of  local  censorship  board  that  may  be 
desired.  Censorship  for  the  state  at 
large,  however,  is  retained  in  the  Buck 
bill. 

Another  amendment  made  in  the  bill 
gives  the  state  authorities  control  over 
the  advertising  of  moving  pictures  on 
billboards  in  front  of  picture  theatres. 

But  the  amendment  recently  intro- 
duced by  Senator  Buck  does  not  give 
Chicago  independent  home  rule.  The 
bill,  as  recommended  by  the  Senate 
Judiciary  Committee,  does  not  permit 
Chicago  to  issue  permits  for  the  show- 
ing of  films  not  approved  by  the  State 
Board  of  Censors.  The  Chicago  board, 
however,  will  have  power  to  prevent 
the  showing  in  the  city  of  pictures 
which  may  have  been  passed  by  the 
state  board. 

At  the  weekly  meeting  of  the  Chicago 
Censorship  Commission,  held  Friday, 
February  28,  Secretary  M.  J.  Quigley 
characterized  the  Buck  bill  as  "a  stupid 
piece  of  legislation."  It  is  even  worse 
than  that.  It  is  an  attempt  to  bring 
moving  pictures  under  the  control  of 
politics,  and  to  create  jobs  for  hungry 
politicians. 


March  15.  1919 


THE     MOVING    PICTURE     WORLD 


1479 


FOX'S  "SALOME"  PACKS  CHICAGO  BAND  BOX 


Theda   Bara  Super-Feature  Makes  Remarkable 
Record  in  299-Seat  House  Within  "The  Loop" 


THE  biggest  money-maker  in  the 
history  of  the  Fox  Film  Corpora- 
tion, and  one  of  the  biggest  box-of- 
fice bonanzas  released  since  the  begin- 
ning of  the  film  industry  is  the  record 
for  "Salome,"  the  Theda  Bara  super- 
production,  by  the  Exhibitors'  Service 
Bureau  of  the  William  Fox  organization, 
and  telegrams,  letters  and  box-office 
statements  from  all  over  the  country  are 
offered  to   support  the   assertion. 

"Salome,"  it  is  declared,  already  has 
passed  the  mark  set  by  the  other  special 
Theda  Bara  feature,  "Cleopatra,"  and 
long  ago  surpassed  the  record  set  by 
"The  Birth  of  a  Nation,"  one  of  the  Fox 
standards  by  which  film  success  is  meas- 
ured. Most  of  the  engagements  for 
"Salome"  have  been  for  a  week  each, 
and  in  numerous  instances,  it  is  said,  ex- 
hibitors have  had  to  extend  their  runs 
in  two,  three  and  five  weeks  to  satisfy 
the    public's    demand. 

Seventy  prints  of  "Salome"  are  in  use 
.throughout  the  country.  In  Chicago 
alone  nineteen  prints  are  busy,  despite 
the  fact  that  the  Band  Box  Theatre  has 
just  played  "Salome"  for  five  weeks  to  a 
business  declared  to  have  smashed  all 
Chicago  records.  Four  prints  were  al- 
lotted to  Chicago  originally.  Then  nine 
were  loaned  from  the  New  York  vaults. 
All  this  before  the  picture  had  played 
a  single  day  in  Chicago  It  was  thought 
surely  that  thirteen  prints  of  one  fea- 
ture— more  than  ever  had  been  sent  to 
Chicago  Ly  any  company — would  be  suf- 
ficient to  care  for  the  demand  of  the  ex- 
hibitors, but  trade  showings  increased 
the  demands  for  playing  dates  to  such 
an  extent  that  the  Chicago  Fox  ex- 
change was  forced  to  borrow  five  more 
prints  from  other  cities. 

Great  Record  at  Raised  Prices. 

For  two  weeks  "Salome"  was  shown 
exclusively  in  the  Band  Box  Theatre, 
where,  with  each  of  its  299  seats  selling 
for  seventj -five  cents,  it  drew  more  than 
$15,000  in  fourteen  days.  The  follow- 
ing week  it  was  retained  at  the  Band 
Box  and  booked  in  two  other  loop  thea- 
tres, in  one  of  which,  the  new  Ran- 
dolph, it  remained  for  eleven  days  fol- 
lowing an  original  booking  of  but  five 
days. 

The  fourth  week  was  a  repetition  of 
the  third  and  then  came  the  fifth  week 
and  the  deluge  of  bookings.  Remaining 
in  the  Band  Box,  its  first  Chicago  home, 
"Salome"  entered  thirty  -one  other  thea- 
tres, for  a  total  of  ninety-five  booking 
days  and  at  increased  admission  prices 
in  every  instance.  Already  for  the  sixth 
week,  thirty-four  theatres  have  its  com- 
ing announced  in  their  lobbies  and  on 
their  screens.  And,  despite  the  great 
number  of  prints  at  work  and  the  great 
number  of  performances  given,  there  is 
no  let  up  in  the  interest  shown  by  the 
public. 

Nineteen    Prints    Sets    New    Mark. 

The  Chicago  exchange  of  the  Fox 
Film  Corporation  established  a  record 
for  the  number  of  prints  used  on  a  sin- 
gle feature,  with  "The  Spy,"  more  than 
a  year  ago.  Eleven  prints  were  at  work 
for  several  weeks  on  that  feature  and 
that  record  stood  until  the  same  office 
beat  its  own  record  with  "Salome." 

The    case   of   the   Band   Box  Theatre, 


it  is  pointed  out  by  Fox  officials,  is  an 
example  of  how  a  big  picture  like  "Sa- 
lome" stimulates  the  exhibitor  to  exten- 
sive exploitation  met\ods.  The  Band 
Box  seats  only  299  persons,  but  because 
of  Manager  John  Keane's  extensive  ad- 
vertising and  the  word-of-mouth  public- 
ity which  the  merits  of  "Salome"  itself 
generated,  the  picture  played  to  an  aver- 
age of  more  than  $5,500  a  week  for  the 
five  weeks   ending  March  2. 

Mr.  Keane  booked  "Salome"  originally 
for  a  three-week  engagement.  Appre- 
ciating the  magnitude  oc  the  picture  and 
the  drawing  power  of  Miss  Bara,  he 
raised  his  admission  prices  to  seventy- 
ve  cents  and  then  launched  into  an  ad- 
vertising campaign  such  as  Chicago 
rarely  had  seen  before  in  the  exploita- 
tion   of    pictures. 

Went    Limit    on    Advertising. 

Mr.  Keane  spent  $1,500  the  first  week 
in  newspaper  advertising,  spreading  the 
story  of  "Salome's"  magnificence  and 
Miss  Bara's  characterization  of  the  role 
all  over  the  city  in  full-page,  half-page 
and  quarter-page  advertisements.  The 
result  was  that  on  Sunday,  January  26, 
the  theatre  not  only  was  packed,  but  a 
crowd  of  people  stood  in  line  for  more 
than  a  block  all  day.  The  line  was  there 
again  Monday  and  every  day  for  the 
rest  of  the  week,  and  when  Mr.  Keine 
reckoned  up  his  first  week's  receipts  he 
found  "Salome"  had  brought  in  $9,229 — 
said  to  be  a  record  for  such  a  small 
house. 

Mr.  Keane  held  his  admission  price  at 
seventy-five  cents  for  the  next  week 
also,  and  continued  to  plunge  on  adver- 
tising. The  'rivals  of  the  Band  Box  at 
first  spoke  of  his  high-priced  program 
as  "Keane's  Folly";  but  at  the  end  of  the 
second  week,  during  which  he  spent 
more  than  .$1,000  in  newspaper  advertis- 
ing, he  found  his  receipts  were  $6,308. 


E.    K.   Lincoln    for   "Desert   Gold." 

While  waiting  for  the  scenario  for  the 
second  S-L  Picture  to  be  produced  by 
-Arthur  H.  Sawyer  and  Herbert  Lubin 
to  be  put  in  shape,  E  K.  Lincoln,  who 
has  just  finished  one  production  for 
this  company,  titled  "Virtuous  Men," 
will  appear  in  one  picture  for  Zane  Grey 
Pictures,   Inc.,  Los   Angeles. 

This  production  is  to  be  a  picturiza- 
tion  of  Zane  Grey's  novel  "Desert  Gold," 
which  will  be  produced  by  the  authors 
own  company.  Work  will  commence  at 
once.  Casting  has  been  carried  on  both 
in  Los  Angeles  and  the  East;  Mr.  Lin- 
coln will  will  portray  the  star  role  of 
Dick  Gale. 


More   Press    Men    for   Universal 

Two  additions  to  the  publicity  staff  of 
the  Universal  Film  Exchanges,  Inc., 
have  been  announced.  Miss  Henrietta 
Luscher  has  been  assigned  to  the  Mil- 
waukee exchange  and  Frederick  C. 
Hinds,  recently  mustered  out  of  '  the 
navy,  has  succeeded  George  M.  Guise  as 
publicity  manager  of  the  Minneapolis 
Universal  exchange.  The  addition  of 
these  two  writers  to  Universal's  ex- 
change publicity  staff  now  brings  the 
list  of  divisional  press  representatives 
to  twenty-four. 


Henry    Otto. 

Henry  Otto  Felt  Call  of 
Footlights  at  an  Early  Age 

ONE  of  the  leading  directors  in  the 
industry  is  Henry  Otto,  of  the 
Metro  staff.  Mr.  Otto  has  been 
with  the  Metro  for  some  time  and  has  to 
his  credit  many  notable  productions  re- 
leased under  that  banner. 

He  started  at  an  early  age  to  direct — 
not  in  pictures,  but  in  the  serious  selec- 
tion of  his  life  vocation.  Born  in  Bir- 
mingham, Ala.,  where  he  went  to  school, 
his  parents  had  a  different  idea  of  a 
future  for  him  and  educated  him  for  the 
priesthood.  Finishing  his  studies  young 
Henry  felt  the  call  of  the  footlights, 
and  made  his  debut  with  a  burlesque 
traveling  company. 

From  burlesque  Mr.  Otto  stepped  into 
the  comic  opera  field,  but  did  not  remain 
there  long,  nor  with  the  stock  company 
which  he  joined;  but  left  both  of  these 
for  a  traveling  repertoire  company, 
where  he  brought  himself  to  the  atten- 
tion of  Broadway  producers. 

He  appeared  with  Richard  Mansfield 
in  the  original  "Old  Heidelberg"  com- 
pany and  then  with  Edwin  Stevens  in 
"The  Devil,"  after  which  he  took  his  own 
act  out  on  the  Orpheum  Circuit. 

It  was  at  this  time  that  Mr.  Otto's 
attention  was  turned  toward  motion  pic- 
tures and  their  possibilities,  and  after 
appearing  in  many  productions  as  lead- 
ing man  he  joined  the  ranks  of  directors. 


Blackton     Addresses     Advertising     Club. 

J.  Stuart  Blackton  was  guest  of  honor 
and  invited  speaker  at  the  meeting  of 
the  Advertising  Club  of  New  York,  at 
'its  headquarters  at  47  East  25th  street, 
last  Tuesday  evening,  March  4.  The 
subject  of  Commodore  Blackton's  speech 
was  the  use  of  motion  pictures  as  a  me- 
dium for  advertising.  He  cited  the  splen- 
did results  which  many  big  commercial 
houses  have  achieved  with  productions 
which  they  have  themselves  for  adver- 
tising purposes  and  also  stressed  other 
ways  in  which  the  screen  can  and  doubt- 
less will  become  an  even  more  potent 
factor  in  the  advertising  world.  Mr. 
Blackton's  remarks  were  appreciated  by 
the  advertisers,  who  are  keen  business 
men  at  all  times. 


1480 


THE     MOVING     PICTURE     WORLD 


March  15,  1919 


EXHIBITORS    PROTEST  NEW   FIRE  ORDER 

Indianapolis  Theatremen  Say  It  Even  Prevents 
Persons  Standing  in  Line  in  Lobby  to  Buy  Tickets 


R 


EPRESENTATIVES  and  attorneys 
for  a  number  of  picture  theatres 
in  Indianapolis  conferred  last  week 
with  members  of  the  state  industrial 
board,  the  state  fire  marshal's  office 
and  the  state  factory  inspector's  office 
in  regard  to  a  recent  order  issued  by 
the  industrial  board  relative  to  reduc- 
ing the  fire  danger  risk  to  persons  at- 
tending picture  theatres. 

The  theatremen  protested  against  the 
order  on  the  ground  that  it  is  too  strin- 
gent, since  it  prohibits  the  congregat- 
ing of  persons  in  the  lobbies  or  foyers 
of  the  theatres  and  the  crowding  of 
persons  into  a  theatre  beyond  its  seat- 
ing capacity. 

The  exhibitors  and  the  attorneys 
maintained  that  the  order  was  too 
broad,  and  that  if  strictly  applied  would 
prohibit  a  theatre  from  permitting  per- 
sons to  stand  in  line  to  purchase  tickets. 
They  said  picture  theatres  that  had  con- 
structed their  buildings  with  large 
passageways  in  the  rear  of  the  house 
should  be  permitted  to  let  persons  stand 
in  these  passageways  while  waiting  for 
seats. 

Says  Order   Is  General  in  Character. 

George  W.  Greenleaf,  factory  and 
building  inspector  of  the  board,  ex- 
plained that  the  order  is  general  in 
character  only,  but  insisted  that,  the 
passageways  be  kept  reasonably  free 
from  crowds.  No  ruling  was  made  by 
the  board,  but  it  was  agreed  that  any 
theatre  could  appeal  to  the  board  for 
special  investigation  of  its  building  and 
that  as  a  result  of  the  inspection  an 
order  would  be  issued  to  suit  each  par- 
ticular case. 

Those  attending  the  conference  were 
Martin  Hugg  and  Leo  Rappaport,  at- 
torneys, and  Robert  Lieber,  S.  Barret 
McCormick,  Harry  Cohen,  Edward  Bing- 
ham, Charles  M.  Olson  and  A.  C.  Zaring. 


Eddie    Polo's    Father    Dies. 

Herman  Polo,  aged  76,  father  of  Eddie 
Polo,  star  in  Universal  serials,  suc- 
cumbed at  the  family  home  in  New 
York,  recently,  after  a  prolonged  ill- 
ness, following  an  attack  of  influenza. 
Mr.  Polo,  like  his  son,  was  of  the  hardy 
type  of  man,  and  despite  his  age  was 
very  active  in  business  until  he  con- 
tracted the  illness  that  caused  his  death. 
Due  to  the  fact  that  he  was  working 
on  location  at  Universal  City  at  the 
time  of  his  father's  death,  Eddie  Polo 
was  unable  to  attend  the  funeral  serv- 
ices. 


Dedicate   Song   to   Select   Star. 

Norma  Talmadge,  Select  star,  has 
again  been  honored  by  a  song  writer. 
"Tears  of  Love,"  one  of  the  latest  songs, 
has  been  dedicated  to  her  by  the 
authors,  S.  R.  Henry  and  Frank  H. 
Warren.  This  makes  the  fourth  song 
that  has  been  dedicated  to  Miss  Tal- 
madge within  as  many  months. 


Big    Feature    Rights    Enlarges    Offices 

A  lease  signed  this  week  in  New  York 
by  Colonel  Fred  Levy,  president  of  the 
Big  Feature  Rights  Corporation  of 
Louisville,  Ky.,  owners  of  the  First  Na- 


tional Exhibitors'  Circuit  franchise  for 
that  territory,  gives  to  the  exchange 
new  quarters  consisting  of  two  entire 
floors  in  the  National  Theatre  Building 
at  Louisville. 

The  lease  was  arranged  between  Col- 
onel Levy  and  J.  J.  Murdock,  of  the 
B.  F.  Keith  interests,  which  own  the 
National   Theatre    Building. 


Chaplin  Signs  Contract 

to  Fit  His  Movie  Trousers 

CHARLIE  CHAPLIN,  to  whom  big 
contracts  are  part  of  an  everyday 
-life,  has  just  signed  the  "largest" 
of  his  career.  In  fact,  so  big  is  his 
latest  engagement  that  in  spite  of  his 
well  known  managerial  ability  he  can- 
not handle  it  himself. 

But    then,    could    you.    expect    him    to 


Chaplin    Engages   a    Heavy. 

handle  several  hundred  pounds  all  by 
himself?  He  could  use  a  derrick,  of 
course,  but  that  would  be  somewhat 
unhandy,  and  perhaps  the  contract  it- 
self might  object.  You  have  guessed 
it.  We  wanted  to  keep  it  dark  as  long 
as  possible,  but  you  have  absolutely 
solved  the  riddle  underlying  our  verb- 
iage :  Charlie  Chaplin  has  engaged  a 
sensation  in  the  way  of  avoirdupois, 
none  other  than  Thomas  A.  Wood,  who 
it  is  said,  totals  five  hundred  pounds 
when  he  steps  upon  one  of  the  scales 
made  famous  by  Mr.  Fairbanks. 

The  engagement  of  Wood  once  more 
gives  Chaplin  a  big  man  for  a  foil,  and 
the  progress  of  the  large  chap  will  be 
watched  closely  in  his  initial  perform- 
ance with  the  star  in  "Sunnyside,"  now 
in  the  making.     Since  the  death  of  Eric 


Campbell  a  year  ago,  Chaplin  had  used 
only  medium  sized  players  in  his  com- 
pany. 

The  chronicle  of  Wood's  dimensions 
would  make  material  for  a  new  Jack 
the  Giant  Killer  story.  The  combined 
weight  of  his  family,  including  his 
father,  mother  and  two  sisters,  does  not 
total  his  own  avoirdupois.  He  has  a 
standing  engagement  with  a  harness- 
maker  for  his  belts,  as  his  waist  meas- 
ures seventy-four  inches.  He  wears  a 
twenty-one  collar,  thirteen  shoe,  eleven 
glove  and  is  seventy  inches  around  the 
chest.  Regardless  of  his  size  Wood  is 
athletic,  light  on  his  feet  and  fond  of 
dancing. 

Mr.  and  Mrs.  William  Wood  of 
Brainerd,  Minn.,  are  responsible  for 
Thomas  A.  The  latter  will  probably 
find  Chaplin's  movie  trousers  a  com- 
fortable fit. 


File  Suit  Against  Exhibitor 
for  Alleged  "Bicycling" 

AN  action  has  been  instituted  in 
Hennepin  County  District  Court 
by  Vitagraph,  Inc.,  against  an 
exhibitor  of  Montevideo,  Minn.,  to  re- 
cover $500  damages  for  the  alleged  "bi- 
cycling" of  the  film  "Over  the  Top." 

This  exhibitor  is  said  to  have  shown 
the  picture  at  a  theatre  in  Granite 
Falls,  Minn.,  as  well  as  at  Montevideo, 
when  his  contract  provided  for  only 
one    showing    at    Montevideo. 

The  suit  was  filed  by  Jenjamin  Gold- 
man, counsellor  for  the  Minneapolis 
Film  Board  of  Trade,  who  said  that  the 
organization  had  determined  on  a  cam- 
paign to  put  a  stop  to  the  bicycling  of 
film  in  Minnesota,  a  practice  which  is 
to  have  flourished  in  the  state  during 
the    past    year. 

"It  is  one  of  the  most  reprehensible 
practices  an  exhibitor  can  indulge  in,"  ■ 
he  said.  "In  my  opinion  it  constitutes 
a  crime.  It  is  the  same  as  if  a  man 
took  my  automobile  and  used  it  without 
my  consent  for  his  own  purposes.  Un- 
der the  present  law  the  taking  of  an 
automobile  under  such  circumstances 
constitutes  larceny.  Film  piracy  is 
equally  as  bad  and  more  drastic  legis- 
lation   affecting   it   should    be   adopted." 


Alma   Rubens    Back   in    Hollywood 

Alma  Rubens,  now  head  of  her  own 
producing  organization,  The  Winsome 
Stars  Corporation,  which  releases 
through  Exhibitors  Mutual,  is  once 
again  in  California.  Miss  Rubens,  after 
a  brief  stay  in  New  York,  left  last  Mon- 
day (March  2)   for  Hollywood. 


Power's    Canadian    Agent    in    Town. 

G.  W.  Perkins,  Canadian  distributor 
for  the  Nicholas  Power  Company,  was 
in  town  a  few  days  ago.  Mr.  Perkins 
is  the  type  of  man  who  oozes  "pep." 
He  reports  business  as  being  very  satis- 
factory and  backed  it  up  with  substan- 
tial orders   for   Power's   Cameragraphs. 


Montagu  Love  to  Continue  With  World. 

Montagu  Love,  a  World  Picture  star, 
has  declined  an  engagement  to  go  back 
on  the  stage  to  appear  in  an  all  star 
revival  of  Pinero's  "Iris."  Mr.  Love 
will  continue  with  World  Pictures. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1481 


PROTEST    ERECTION    OF    NEW    THEATRE 

Building  of  $500,000.  Picture  House  Next  to 
Phillips  Church  Opposed  by  Boston  Ministers 


could  succeed  if  its  congregations  move 
away." 

Mayor  Peters  took  the  petition  under 
advisement. 


EIGHT  protestant  churches  of  the 
South  Boston  district  joined  with 
St.  Vincent  de  Paul  Catholic  Church 
in  a  protest  to  Mayor  Peters  against 
the  erection  of  a  $500,000  picture  theatre 
on  the  property  adjacent  to  Phillips 
Congregational    Church. 

The  Rev.  Clarence  W.  Dunham,  pastor 
of  Phillips  Church,  admitted  the  pos- 
sible gain  in  real  estate  values.  He  laid 
stress,  however,  on  the  danger  of  com- 
mercializing the  Sabbath,  especially  ob- 
jecting to   Sunday   night   picture   shows. 

Mgr.  George  J.  Paterson  of  St.  Vin- 
cent de  Paul  Church  said:  "You  see, 
your  honor,  that  we  get  together  al- 
though of  different  religions."  He 
pleaded  especially  for  the  800  children 
under  his  spiritual  care.  "If  any  man 
has  got  $500,000  to  spend  in  South  Bos- 
ton building,"  he  said,  "let  him  spend  it 
on  homes  for  our  people."  Dr.  Frances 
E.    Clark    opposed    the    petition. 

Congregation    Registers    Protest 

The  Rev.  Ralph  M.  Davis  of  the 
Fourth  Presbyterian  Church  said  his 
congregation  of  600  had  twice,  by  unan- 
imous votes,  registered  its  opposition 
to  any  new  theatre  nearbv. 

The  Rev.  Frank  M.  Rathbone  of  St. 
Matthew's  Episcopal  Church  declared 
another  theatre  in  South  Boston  would 
tempt  the  people  to  spend  more  money 
on  amusements  when  they  already  spend 
too  much. 

The  Rev.  Dr.  Charles  Tilton  of  Wesley 
Methodist  Episcopal  Church  said  it  is 
good  philosophy  that  anything  which 
may  be  good  but  displaces  a  higher  good 
is  really  a  detriment. 

Pastor  Dunham  of  Phillips  Church 
closed  the  case  of  the  opponents  by 
presenting  the  remonstrances  of  the 
Baptist,  Unitarian  and  other  Protestant 
Churches  of  the  District. 

Attorney  Ford  called  several  South 
Boston  business  men  to  testify  to  the 
business  stagnation  of  the  neighbor- 
hood and  the  great  benefit  which  would 
result  from  a  fine  new  theatre  building. 

Would    Increase    Property    Values 

In  closing  the  case  for  the  petitioners 
Attorney  Sullivan  said :  "This  is  the 
voice  of  the  reincarnated  Puritanism  of 
1630.  I  do  not  include  Monsignor  Pat- 
terson in  my  reference,  for  the  Catholic 
Church  as  an  organization  does  not  ob- 
ject to  such  amusements,  so  long  as  the 
pictures  are  not  improper.  But  the 
Protestant  churches  are  objecting  as 
organizations.  They  refuse  to  change 
their  sentiments,  although  they  see  all 
around  them  the  great  influx  of  people 
from  Europe  of  different  modes  of 
thought  from  those  of  1630. 

Gradually  the  laws  have  been  changed 
until  now  we  can  have  milk  and  bread 
delivered  on  the  Sabbath  and  can  smoke 
on  the  street  and  are  not  fined  for  kiss- 
ing our  wives.  Our  petitioners  have  be- 
hind them  the  unanimous  sentiment  of 
the  business  men  of  the  district,  and 
the  ninety  names  on  the  paper  repre- 
sent property  values  of  $5,000,000.  The 
law  does  not  regard  the  theatre  as  an 
evil.  The  remonstrants  are  seeking  to 
deprive  property  owners  of  the  full  en- 
joyment of  their  property.  The  weight 
of  the  objections  rather  than  the  per- 
sonalities   should    be    considered.      Spir- 


itual advice  for  spiritual  matters;  busi- 
ness advice  for  business  matters.  This 
section  is  a  business  section,  but  ac- 
cording to  the  testimony  long-suffering 
from  stagnation.  The  new  playhouse 
would  tend  to  keep  South  Boston  peo- 
ple from  moving  away,  would  increase 
its  population,  and  by  that  very  fact 
build    up    the    churches,    for    no    church 


New    Theatres     for    Illinois 

The  owners  of  the  Family  Theatre, 
Marion,  111.,  and  the  Hippodrome  at 
Herrin,  111.,  are  arranging  to  build  a 
large  theatre  at  Marion  to  be  known  as 
the  Hippodrome.  They  will  also  build 
a  1,500  seat  house  at  Murphysboro,  111., 
giving  them  three  large  houses  in  a 
compact  circuit. 


a  romantic  record  of  the  growth  of  the 
Canadian  West  from  pioneer  days.  This 
was  to  be  practically  a  story  of  the 
Royal  North  West  Mounted  Police.  The 
featre  will  be  completed  by  September. 

Making  Government  Pictures 

Pathescope  of  Canada,  Limited,  with 
headquarters  at  Toronto,  Ontario,  is 
continuing  quietly  with  its  production 
of  educational  and  industrial  pictures 
for  the  archives  of  the  Ontario  Gov- 
ernment. This  company  has  made  hun- 
dreds of  reels  for  the  Ontario  Govern- 
ment library  and  the  greater  portion  of 
the  subjects  are  of  direct  interest  to  the 
agricultural  interests  of  the  community. 
Many  of  these  pictures  are  being  shown 
regularly  to  rural  residents  by  repre- 
sentatives of  the  Department  of  Agri- 
culture. 


CANADIANS     IMPORTING     BRITISH    FILMS 

Agitation  Against  Too  Many  American  Subjects 
Results  in  Securing  English  and  French  Pictures 

CONSIDERABLE  progress  has  been 
made  by  two  of  Canada's  film 
renting  companies  in  the  matter  of 
securing  British  and  French  pictures 
following  the  agitation  on  the  part  of 
J.  W.  McGarry,  provincial  treasurer  of 
Ontario  against  the  presentation  of  so 
many  American-made  pictures  in  the 
Dominion. 

One  immediate  result  of  the  agitation 
was  the  formation  of  British  Films,  Lim- 
ited, by  Messrs.  Jule  and  J.  J.  Allen  of 
Toronto,  and  the  firsc  release  of  this 
company  has  now  been  seen  in  a  num- 
ber of  Canadian  cities.  This  is  the 
Pearson  production,  "The  Kiddies  in 
the  Ruins."  Immediate  releases  by 
British  Films,  through  the  agency  of 
the  Monarch  Film  Company,  Limited, 
Toronto  and  other  cities,  include  "God 
Bless  the  Red,  White  and  Blue,"  and 
"Tinker,  Tailor,  Soldier,  Sailor,"  as  well 
as  "Comradeship."  These  are  made-in- 
England  productions.  The  Aliens  also 
imported  "Britain  Awake"  and  have  also 
been  making  a  specialty  of  the  Allen 
All-British  News  Weekly  in  their  many 
theatres,  this  being  composed  of  selec- 
tions   from    English    topical    reels. 

Another  company  that  has  been  mak- 
ing a  special  effort  to  release  English 
and  French  pictures  is  the  Specialty 
Film  Import,  Limited,  of  Montreal,  the 
Pathe  representative  in  Canada.  This 
company  brought  in  prints  of  "Canada 
at  Mons,"  a  picture  showing  the  end  of 
the  war  and  a  photodrama,  "The  Chance 
of  a  Lifetime." 

The  Specialty  company  has  a  personal 
representative  on  the  ground  in  London 
in  the  person  of  J.  A.  Davidson.  He  is 
scouting  for  both  English  and  French 
pictures  which  would  be  suitable  for 
Canadian   requirements. 

The  company  has  also  been  doing 
nicely  with  a  new  venture  in  the  shape 
of  the  British-Canadian  News  Weekly. 
This  is  being  released  twice  each  week 
in  the  important  centres  of  the  Do- 
minion. 


Gets  Rights  to  "Seeing  Canada." 

The  Canadian  Universal  Film  Com- 
pany, Limited,  has  acquired  the  releas- 
ing rights  in  the  Dominion  of  "Seeing 
Canada,"  a  series  of  one  reel  Made-in- 
Canada  scenics,  prepared  by  the  Ex- 
hibits and  Publicity  Bureau  of  the  De- 
partment of  Trade  and  Commerce  at 
Ottawa.  These  reels  are  being  released 
every  other  week. 

Another  development  was  seen  re- 
cently in  the  announcement  that  a 
super-picture  would  be  produced  in  Re- 
gina,    Sask.,    for    the    purpose    of    giving 


Tom  Ince  Enlarges  Staff 
At  His  Culver  City  Studio 

LLOYD  HUGHES  has  been  signed  by 
Thomas  H.  Ince  on  a  long  contract 
to  work  in  Paramount  pictures  pro- 
duced by  Mr.  Ince  at  his  new  Culver 
City  studio.  Mr.  Hughes  is  only  21, 
comes  from  Bisbee,  Ariz.,  and  has  been 
attending  Polytechnic  in  Los  Angeles. 
Mr.  Ince  saw  him  doing  a  bit  of  atmos- 
phere in  a  picture  and  was  so  impressed 
by  his  work  that  he  makes  his  debut  in 
Paramount  pictures  shortly  as  leading 
man   for  Enid  Bennett. 

William  Conklin,  who  has  appeared  in 
many  motion  pictures  in  leading  and 
character  parts,  has  also  been  signed 
by  Mr.  Ince  and  among  others  under 
contract  to  appear  in  Ince  pictures  for 
Paramount  are  Douglas  MacLean, 
Doris  Lee  and  Otto  Hoffman. 

W.  G.  Gilmour  has  been  made  Studio 
Superintendent  at  the  Thomas  H.  Ince 
plant.  He  is  well  known  in  this  line  of 
endeavor  and  was  the  first  Universal 
manager  and  built  the  first  studio  for 
that  company  on  the  Coast. 


Select    Film    Appeals    to    the    President. 

Not  all  of  President  Wilson's  time 
on  his  home-coming  trip  on  the  George 
Washington  was  spent  preparing  the 
speech  which  he  gave  on  the  day  of 
his  arrival  in  Boston.  He  devoted  some 
of  his  time  to  watching  moving  pic- 
tures, and  according  to  the  report  of 
the  operator  on  the  George  Washing- 
ton, he  liked  one  of  them  so  much — 
Constance  Talmadge  in  her  Select  Pic- 
ture, "Mrs.  Leffingwell's  Boots" — that  he 
asked  to  see  it  twice. 


1482 


THE     MOVING     PICTURE    WORLD 


March  15,  1919 


TELLS  OF  WAY  HE  EXPLOITS   HIS   SHOWS 

H.  C.  Horater  of  Toledo  Advertises  Heavily  in  News- 
papers and  on  Billboards  and  Goes  Big  on  Stunts 


WHEN  the  portraits  are  hung  in 
the  Exhibitors'  Hall  of  Fame, 
there  will  appear  one  of  a  man 
whose  countenance  radiates  with  the 
enthusiasm  of  youth  and  the  wisdom  of 
age;  a  portrait  of  a  gentle,  kind  man 
who  holds  confidence  and  integrity  as 
the  foundation  and  guiding  light  of  his 
work.  The  name  Harvey  C.  Horater 
will   appear   under   the   portrait. 

Mr.  Horater  is  principal  owner  and 
managing  director  of  the  Alhambra 
Theatre,  Toledo,  Ohio,  and  in  less  than 
six  years  as  an  exhibitor  he  has  estab- 
lished himself  as  one  of  the  most  ag- 
gressive and  accomplished  showmen  in 
the  industry. 

For  the  sake  of  those  who  know  the 
Toledo  luminary  intimately,  it  is  per- 
missable  to  drop  the  formality  of  the 
"Mister"  and  refer  to  him  as  "Doc,"  for 
the  reason  that  his  friends  and  as- 
sociates might  not  know  him  with  any 
other  prefix.  A  sobriquet  is  thrust 
upon  men  who  are  so  genial  and  popu- 
lar among  their  friends  that  some  little 
touch  of  characteristic  likeness  must  be 
attached  to  their  names,  so  "Doc"  was 
singled  out  because  it  denotes  a  sym- 
pathetic and  paternal  feeling  so  pro- 
nounced in  Harvey  Horater. 

Pays  Visit  to   New   York 

"Doc"  was  the  guest  of  Goldwyn  dur- 
ing a  short  visit  to  New  York  recently, 
and  between  the  time  devoted  to  busi- 
ness and  pleasure,  a  Goldwyn  repre- 
sentatives managed  to  extract  from  him 
pointers  and  methods  on  showmanship 
that  are  of  decided  interest  and  value 
to  everyone  connected  with  the  industry. 

First  of  all,  it  must  be  understood 
that  "Doc"  has  a  partner — a  charming, 
magnetic  partner  who  understands  the 
well-known  trials  and  tribulations  of 
the  busy  business  man  and  accords 
sound  judgment  and  wise  counsel  at 
times  that  it  is  most  needed.  The 
"partner"  is  none  other  than  Mrs.  Hora- 
ter, "Doc's"  wife,  who  accompanied  him 
to  New  York. 

Mrs.  Horater  assists  her  husband  in 
the  designing  of  stage  settings  and 
lighting  effects.  Mrs.  Horater  also  as- 
sists in  the  reviewing  of  pictures. 

Spends    $15,000    Yearly    in    Advertising 

"Doc's"  maxims  for  profitable  exhib- 
iting are  simple.  He  selects  the  class 
of  pictures  that  appeal  to  people  of  par- 
ticular fancies  and  then  goes  the  limit 
in  advertising  and  exploitation.  More 
than  $15,000  he  invests  annually  in  news- 
paper display  advertising,  and  in  addi- 
tion about  half  this  sum  is  appropriated 
for  special  stunts,  house  literature  and 
billboard   exploitation. 

"Doc"  conducts  his  business  on  a 
broad  and  systematic  basis.  No  jerky 
or  spasmodic  campaigns  and  no  half- 
hearted efforts  are  employed  by  the  Al- 
hambra. Several  weeks  before  the 
showing  of  a  feature  production  Horater 
summons  the  advertising  solicitors  of 
the  daily  newspapers  of  Toledo.  Sev- 
eral sheets  of  foolscap  are  before  him 
and  the  producer's  press  books  and 
special  stunts   are  handy. 

"Doc's"  plans  are  ready  for  execution, 
but  before  he  gives  the  order  to  fire  he 
wants    to    be    absolutely    sure    that    he 


will  receive  the  proper  co-operation 
from  the  press.  The  conference  lasts 
an  hour  or  so  and  after  ideas  and  sug- 
gestions have  been  submitted  and 
judiciously  weighed  from  all  angles  the 
campaign  receives  "Doc's"  O.  K. — and 
the  newspapers  and  billboards  do  the 
rest. 

Must   Advertise   Liberally 

"You  cannot  be  successful  as  an  ex- 
hibitor without  a  liberal  advertising 
policy,"  says  the  Alhambra  director. 
"No  matter  how  good  a  picture  may  be, 
you  will  not  insure  its  profitable  pre- 
sentation minus  newspaper  and  outdoor 
publicity. 

"Many  exhibitors  underestimate  the 
importance  of  letting  their  newspaper- 
men have  free  rein ;  these  men  think 
and  plan  advertising  and  publicity  nine 
hours  each  day  and  they  have  many 
good  suggestions  if  the  manager  will 
only  take  them  into  his  confidence  and 
encourage  them. 

"I  firmly  believe  in  the  necessity  of 
planning  the  advertising  campaign 
many  weeks  in  advance.  Do  not  wait 
until  the  last,  minute.  Read  the  cam- 
paigns given  in  the  press  books,  pick 
out  what  you  think  is  adaptable  to  your 
city,  add  to  these  any  original  ideas  of 
your  own  and  then  get  busy  and  appro- 
priate*'the  proper  sum  to  put  them  over. 

"I,  for  one,  believe  in  letting  the  pro- 
ducing companies  and  their  exchanges 
make  money.  The  concerns  I  deal  with 
deserve  to  realize  the  utmost  on  their 
pictures,  because  they  are  honest  and 
sincere  in  their  efforts.  An  exhibitor 
should  not  try  to  bargain  on  pictures. 
It  doesn't  pay.  If  a  manager  knows  his 
business  and  is  on  the  job  as  he  should 
be,  he  will  make  money  by  his  presen- 
tation of  subjects  and  not  rely  on  re- 
ductions and  cut-throat  methods  to 
swell  his  revenue.  " 

Fairness  is  written  all  over  "Doc" 
Horater.  He  is  on  the  job  every  hour 
of  the  day  and  his  capacity  for  hard 
work  is  nothing  short  of  remarkable. 
He  personally  supervises  every  detail 
of  the  presentation  of  pictures. 


3400  Theatres  Are  Showing 
Sessue  Hayakawa  Features 

THIRTY-FOUR  HUNDRED  thea- 
tres throughout  the  country,  a 
large  percentage  of  them  repre- 
sentative first  run  houses,  are  showing 
the  Sessue  Hayakawa  features  produced 
by  the  Haworth  Pictures  Corporation, 
according  to  an  announcement  by  Ex- 
hibitors Mutual,  which  releases  the 
dramas.  This  is  a  record  which  few 
stars  attain,  and  is  evidence  aplenty  of 
the  increasing  popularity  of  the  Japan- 
ese actor. 

Seven  days  runs  on  the  Hayakawa 
pictures  have  been  booked  by  the  fol- 
lowing representative  first  run  theatres 
throughout  the  country: 

Crown,  Houston  ;  Jewell,  San  Antonio  ; 
Orpheum,  Ogden,  Utah ;  American,  Col- 
orado Springs;  Strand,  Denver;  Riviera, 
Chicago;  American,  Salt  Lake  City; 
Alhambra,  Indianapo'is ;  Rialto,  Bir- 
mingham;  Modern  and  Beacon,  Boston; 
Palace,  New  Orleans;  Butterfly,  Mil- 
waukee; Eckel,  Syracuse;  Strand,  Erie, 


Pa.;  Strand,  Buffalo,  N.  Y. ;  Blue  Mouse, 
Baltimore;  Rialto,  Washington,  D.  C.; 
Xew  Garrick,  Minneapolis;  Newman, 
Kansas  City;  Liberty,  Seattle;  Chine's 
Auditorium,  Los  Angeles;  Roth's  Cali- 
fornia, San  Francisco. 

Marcus  Loew  has  booked  the  Japan- 
ese as  an  attraction  at  many  of  his 
theatres,  including  the  New  York,  while 
Poli's,  B.  S.  Moss,  Keith's,  and  Jensen 
and  Von  Herberg  have  booked  them 
over  their  entire  circuits. 


The  Map  Is  Not  for  Lynch 
But  This  Page  Compensates 

A  TOWN  neither  big  enough  nor  old 
enough  to  be  on  the  1918  state 
maps  of  Kentucky,  but  which 
plays  the  biggest  of  the  special  feature 
attractions  for  two  and  three  day  runs, 
has  just  been  "discovered"  by  the  Big 
Feature  Rights  Corporation  of  Louis- 
ville, controlling  the  First  National  Ex- 
hibitors' Circuit  franchise  for  that  terri- 
tory. 

Lynch,  Ky.,  is  its  name.  It  is  built 
round  the  site  of  the  Lynch  coal  mines 
in  Harlan  County.  With  all  of  its  new- 
ness, and  the  fact  that  it  will  have  to 
wait  at  least  a  year  before  it  appears  on 
the  national  maps,  it  has  a  modern,  up- 
to-date  picture  theatre,  named  the 
Victory. 

L.  A.  Billips  is  the  owner  and  manager. 
He  admits  that  he  has  to  be  sufficiently 
active  as  a  showman  to  turn  out  the  en- 
tire population  at  least  twice  a  week  to 
make  his  theatre  profitable  but  he  does 
it.  The  regular  program  schedule  calls 
for  three  changes  a  week,  two  days  to 
a  change. 

Lynch  has  a  Sunday  closing  dictum, 
but  efforts  are  under  way  to  have  this 
voided. 

Mr.  Billips  has  just  signed  a  contract 
with  the  Big  Feature  Rights  Corpora- 
tion to  show  nothing  but  First  National 
attractions  from  February  25  to  April  15. 


Combat  Troops  in  A.  E.  F. 

Ask  to  See  Big  War  Films 

NEWS  having  to  do  with  the  boys  in 
khaki  can  travel  East  as  well  as 
West.  From  the  '  Rev.  Roberts 
Williams,  chaplain  with  the  Army  of 
Occupation,  Putchbach,  Germany,  comes 
a  plea  for  copies  of  the  films  issued  by 
the  Committee  on  Public  Information. 

"Many  of  us  in  the  combat  divisions 
of  the  A.  E.  F.  have  been  interested  in 
reports  from  our  friends  who  have  seen 
the  production  of  'America's  Answer' 
and  other  Government  films,"  he  writes. 

Exhibitors  who  are  wondering  how 
long  the  popularity  of  war  films  will 
last  will  be  interested  in  this.  The  same 
boys  who  are  wanting  to  see  themselves 
and  their  friends  on  the  screen  while 
they  are  in  Germany  or  France  will 
want  to  see  them  on  their  return  home. 

Furthermore,  the  mothers,  fathers 
and  sisters  of  these  boys,  who  in  the 
months  preceding  the  armistice  found 
war  scenes  only  too  suggestive  of  the 
suffering  that  might  be  in  store  for 
their  boy,  are  now  viewing  the  stirring 
pictures  with  an  interest  not  marred  by 
personal  anxiety.  "America's  Answer" 
shows  an  increase  in  bookings  each 
week,  while  "Under  Four  Flags"  is 
steadily  gaining  in   popularity. 


March  15,  1919 


THE     MOVING     PICTURE    WORLD 


1483 


ECHOES  OF  THE  SYRACUSE  CONVENTION 

Excerpts  from  Speeches  Made  by  Dr.  Copeland  and 
Senator  Thompson — Some  News  Notes  and  Personals 


THE  following  extracts  from 
speeches  made  by  Dr.  Royal  S. 
Copeland,  Commissioner  of  the 
Board  of  Health  of  New  York  and  Sen- 
ator George  F.  Thompson,  of  Niagara 
County  at  the  Exhibitors'  State  Conven- 
tion at  Syracuse,  N.  Y.,  February  26, 
were  unavoidably  omitted  from  last 
week's  report.  Among  other  things,  Dr. 
Copeland   said  : 

"The  moulders  of  public  opinion  were 
formerly  the  press  and  the  pulpit.  Now 
they  are  the  school,  the  press,  the  stage 
and  especially  the  movies.  It  is  folly 
to  undertake  an  indescriminate  denun- 
ciation of  these  factors.  Censorship  by 
law  is  wrong  so  far  as  the  movies  are 
concerned  as  it  is  for  the  press. 

"Every  citizen  should  assist  exhibit- 
ors in  formulating  high  class  programs 
and  no  censorship  should  be  permitted 
that  ruins  initiative  and  legitimate  free- 
dom— as  to  subject  matter  and  days  and 
hours  of  exhibition.  From  the  stand- 
point of  public  health,  movies  are  of 
great  value.  They  have  decreased 
drunkenness  and  crime,  since  their  ad- 
vent here  and  abroad,  fifty  per  cent. 
During  the  epidemic  of  influenza  in  New 
York  City  the  screen  did  more  to  coun- 
teract the  disease  and  preserve  morale 
than  any  other  one  thing,  to  disseminate 
public  information  and  promote  public 
health. 

Much  Work  Ahead  for  Screen. 

"In  the  reconstruction  period  there 
must  be  widely  disseminated  knowledge 
regarding  diseases,  drug  addiction,  the 
milk  problem,  extension  of  modern  hy- 
giene, wage  problems,  the  solution  of 
infant  deaths  and  housing  conditions. 
Here  the  screen  can  do  more  than  all 
the  others  combined.  In  the  critical 
period  ahead  great  responsibility  rests 
on  the  moving  picture  exhibitors  and 
they  will   rise  to   the   occasion." 

Senator  Thompson,  who  spoke  in  a 
reflective  mood,  gave  expression  to  the 
following :  "I  believe  in  moving  pictures 
on  Sunday.  If  those  who  toil  six  days 
a  week  feel  that  moving  pictures  on 
Sunday  are  necessary  for  their  recrea- 
tion, I  believe  it  is  right  for  them  to 
have  that  recreation.  I  gave  the  ques- 
tion careful  consideration  and  study 
from  every  viewpoint.  I  concluded  it  is 
right. 

"I  did  not  present  the  local  option  bill 
in  the  Senate  last  year  because  you 
wanted  me  to.  I  did  it  because  I  be- 
lieved it  was  right..  I  believed  it  is  thev 
only  fair  and  equitable  way  to  settle 
the  question — let  each  community  say 
whether  they  want  moving  pictures  on 
Sunday  or  not.  I  do  not  change  from 
one  year  to  another.  When  I  believe  I 
am  right,  I  do  not  change,  come  what 
may.  You  are  under  no  obligation  to 
me,  any  more  than  you  are  to  any  other 
public  official  who  does  what  he  believes 
to  be  right. 

Tweedledee,    Tweedledum. 

"If  a  man  wanders  through  the  fields 
and  over  the  hills  with  his  golf  sticks  on 
Sunday  and  plays  golf  it  is  perfectly 
proper.  If  another  man  takes  his  fishing 
rod  and  goes  fishing,  it  is  all  wrong.  If 
I  motor  in  my  automobile  through  the 
country  oh  Sunday  to  see  the  scenery 
it  is  permissible.     If  you  go   to   see  the 


same  scenery  on  the  screen,  you  violate 
the  law. 

"The  so-called  'blue  laws'  were  made 
by  well  meaning  peoplev  who  were  puri- 
tanical in  their  tendencies.  They  be- 
lieved that  a  person  who  stayed  away 
from  church  for  three  months  should 
suffer  capital  punishment.  They  were 
strict  Sabbatarians  and  believed  their 
God  could  only  be  appeased  by  strict 
observance   of   their   religious   duties. 

"The  good  people  of  today  who  hold 
to  a  strict  observance  of  the  Sabbath 
believe  it  would  be  a  dangerous  prece- 
dent to  permit  moving  pictures  on  Sun- 
day because  it  would  open  the  doors 
for  Sunday  baseball  and  all  sorts  of 
amusements.  I  am  not  quite  in  favor  of 
Sunday  baseball,  because  necessarily  the 
attendant  noise  unavoidably  disturbs  the 
peace  of  others  in  the  observance  of  the 
Sabbath,  but  I  cannot  see  that  there 
can  be  the  slightest  objection  to  the  de- 
cent and  orderly  -ndoor  showing  of  mov- 
ing pictures.  The  church  has  a  side  in 
the  matter  and  the  only  way  you  can 
compete  with  them  is  to  show  at  all 
times  that  you  are  just  as  considerate 
of  the  morale  of  the  community  as  they 
and  that  you  are  willing  to  co-operate 
with   them  in  protecting  it." 


Convention   Cut-Ins. 

Henry  Cole,  of  the  Bronx,  is  a  dis- 
trict organizer  of  New  York  State  Ex- 
hibitors' League. 

It  was  announced  at  the  convention 
that  there  were  600  theatres  pledged  by 
their  owners  and  240  paid  up  as  mem- 
bers of  the  State  league. 

Some  one  stated  that  the  Goldwyn 
company  is  the  only  one  paying  inter- 
est on  deposits. 

One  of  the  signs  hanging  in  the  con- 
vention hall  read:  "Circulation  of  the 
Screen  in  New  York  State  2,500,000 
daily." 

W.  A.  Northam,  of  London,  said : 
"England  will  establish  on  March  1  a 
uniform  contract  which  any  exhibitor  in 
Great    Britain    can    sign   blindfolded." 

While  the  film  exchangemen  were  not 
admitted  to  the  convention  hall  during 
the  regular  sessions,  we  met  the  fol- 
lowing in  the  Hotel  Onondaga  lobby: 

V.  H.  Vindell,  Goldwyn;  H.  J.  Shepard, 
W.  H.  Productions;  P.  H.  Smith,  First 
National,  Buffalo:  Julius  Kahn,  Metro,- 
Buffalo;  E.  Saunders,  Independent  Sales; 
Buck  Taylor,  Pathe,  Buffalo;  Ben  Levine, 
Houdini  Serial;  Lewis  Innerarity,  Pathe, 
New  York  City;  C.  N.  Johnston,  W.  N. 
Fickeisen  and  C.  P.  Saunders,  Film  Clear- 
ing House,  Buffalo;  W.  A.  V.  Mack.  Ex- 
hibitors Mutual,  New  York  City;  Joe  Mer- 
rick, Buffalo;  Jerome  B.  Safron,  Albany; 
E.  J.  Hayes,  Buffalo;  Walter  Hayes,  First 
National,  Buffalo;  B.  A.  Gibbons,  F.  F. 
Hartig,  Vitagraph,  Syracuse;  E.  Auger, 
Vitagraph,  New  York  City;  S.  Webster, 
Select,  Buffalo;  A.  W.  Moses,  Select,  Syra- 
cuse; Harris  Tumberg,  Select,  Syracuse; 
George  Blackman,  Mutual,  Buffalo;  I.  E. 
Chadwick,  president  F.  I.  L.  M.  Club,  New 
York;  J.  M.  Seider,  president  Film  Car- 
riers'  Association. 

Among  the  late  comers  who  registered 
with  the  exhibitors  were :  Charles  For- 
nesi,  Seneca  Falls ;  Harold  Franklin, 
Buffalo ;  Lawrence  Bolonino,  New  York, 
and  Ike  Hartsall,  New  York. 

Two  of  the   most  active   and   efficient 


delegates  at  the  convention  were  Max 
Spiegel  and  Sam  Suchno. 

It  was  advised  that  petitions  in  quan- 
tity will  be  furnished  by  the  league's 
secretary.  Trailers  favoring  Sunday 
opening  are  obtainable  for  attaching  to 
films  being  shown  at  performances. 
Slides  are  to  be  used  Effort  must  be 
made  to  secure  endorsements  from  wom- 
en's clubs  and  labor  otganizations.  Pe- 
titions should  be  published  in  programs 
and  lour  minute  speakers  employed. 
Get  local  newspapers  to  comment  edi- 
torially on  Sunday  opening  and  feel  the 
public  pulse  in  every  way  possible. 

W.  A.  Northam  expressed  the  hope 
that  there  would  be  an  international 
board  of  trade  between  America  and 
Great  Britain  for  the  interchange  of 
ideas  and  the  discussion  of  business 
problems  in  the  film  industry  which  arise 
from  time  to  time.  He  said  he  would 
exercise  his  influence  to  bring  about 
such   an  arrangement. 


"Salome"  Breaks  Record  at 
Picture  House  in  Florida 

DUAL  records  —  one  for  box-office 
receipts;  the  other  for  length  of 
run — were  set  by  "Salome,"  the 
William  Fox  super  -  production,  with 
Theda  Bara  as  star,  through  the  intelli- 
gent work  of  Harry  Leach,  proprietor 
of  several  houses  in   Miami,  Fla. 

Miss  Bara  and  her  company  were  in 
Miami  at  the  time  at  work.  "Salome" 
had  just  been  set  for  general  distribu- 
tion. The  morning  on  which  Mr.  Leach 
received  notice  from  the  Fox  Atlanta 
office  that  "Salome"  was  available  a 
story  appeared  in  a  Miami  paper  that 
Miss  Bara  had  agreed  to  aid  a  benefit 
for  the  local  Elks  by  appearing  in  person 
at  their  show. 

Leach  booked  "Salome"  for  two  days 
— Wednesday  and  Thursday.  The  Elks' 
benefit  was  slated  for  Tuesday  and 
Wednesday,  which  naturally  put  it  in 
opposition  to  "Salome"  for  one  night. 
Exhibitor  Leach  broke  into  the  papers 
with  half-page  announcements  herald- 
ing the  coming  of  "Salome."  Then  he 
ordered  a  large  number  of  24  sheets,  6 
sheets,  3  sheets  and  1  sheets,  and  all 
other  advertising  matter  he  could  get 
from  Atlanta.  Miami  has  only  a  few  24- 
sheet  stands,  and  Leach,  after  covering 
all  of  these,  pressed  walls,  barns  and 
even  box  cars  into  service. 

Mr.  Leach  then  obtained  the  consent 
of  Miss  Bara  to  appear  for  a  few 
minutes  on  the  opening  day  of  the  run 
at  his  Hippodrome  Theatre.  Mr.  Leach, 
who  is  the  first-run-  exhibitor  of  Miami, 
and  who  owns  three  of  the  city's  five 
picture  theatres — those,  beside  the  Hip- 
podrome, being  the  Paramount  and  the 
Photoshow — says  that  he  did  a  record- 
breaking  business  with  Miss  Bara  and 
"Salome."  He  admits  that  the  star's 
presence  was  largely  responsible  for  his 
big  business  on  the  opening  night,  but 
declares  the  word-of-mouth  advertising 
which  the  picture  received  from  the  first 
night's  audience  kept  business  big  the 
second  night  and  compelled  him  to  hold 
it   over   for   a   third   day. 


New    Auditor   with   Arrow 

F.  W.  Gaffney,  for  years  Auditor  with 
the  Travelers  Insurance  Company  in 
New  York,  has  just  joined  the  Arrow 
Flm  Corporation  as  auditor  in  charge 
of  finances. 


1484 


THE     MOVING     PICTURE    WORLD 


March  15,  1919 


HOW  OMAHA  SHOWMAN  "CIRCUSED"  FILM 

Manager  Thomas,  of  Rialto,  Successfully  Conspired 
to    Put    "Under    the    Top"     "Over    the    Top" 


ONE  of  the  best  advertisers  in  the 
motion  picture  game  in  America 
says  it  pays  to  "aim"  your  efforts. 

"For  instance,  I  was  showing  Fred 
Stone  in  'Under  the  Top,'  for  the  latter 
half  of  last  week,  and  this  week  I  am 
showing  'Our  Teddy,'"  Said  Manager 
H.  M.  Thomas  of  the  Rialto  Theatre, 
Omaha,  Neb. 

Did  he  advertise  them  the  same?  He 
didn't.     Said   Mr.  Thomas  : 

"The  two  pictures  are  essentially  dif- 
ferent. One  would  appeal  to  the  'com- 
mon herd'  vein  in  all  of  us;  the  instinct 
that  makes  us  eat  peanuts  at  the  base- 
ball game,  that  leads  us  to  drink  vile 
pop  at  the  circus.  Fred  Stone  in  'Under 
the  Top'  is  a  circus  picture. 

"It  ought  to  be  advertised  as  a  circus 
is  advertised;  with  a  caliope,  with 
screaming  banners,  with  a  bally-hoo 
band,  with  clown  costumes,  with  24- 
sheets  everywhere,  sensational  and  su- 
perlatively worded  advertisements,  and  a 
parade  if  one  can  be  arranged.  Ani- 
mals should  be  shown;  tents,  side-shows, 
outlandish  pictures,  straw — anything 
and  everything  that  can  appeal  to  that 
instinct  that  makes  us  go  to  circuses. 

"But  on  the  other  hand,  it  would  be 
an  insult  to  the  highc  culture  we  have, 
the  patriotic  love  we  hold  for  our  great 
men,  the  sincere  respect  we  hold  for 
our  country  and  its  institutions,  if  we 
advertised  the  Roosevelt  picture  that 
way.  An  exhibitor  must  think  of  these 
things. 

"Next  time  I  show  Fred  Stone  he  may 
come  as  the  star  of  a  college  football 
team,  let  us  say.  I  would  advertise  that 
picture  by  college  methods;  with  ban- 
ners) yells,  snake-dances,  megaphones — 
riot  as  I  advertise  a  circus. 

Make   Choice   of    Methods 

"In  advertising  a  picture  such  as  'Vir- 
tuous Wives,'  I  sent  dainty  little  postal 
cards  to  women  all  over  the  city.  In 
advertising  the  Roosevelt  picture  I  sent 
letters,  with  every  word  breathing  dig- 
nity, patriotism  and  high  respect,  to  the 
lawyers,  judges  and  high  professional 
men  of  the  city. 

"What  is  the  result  of  such  advertis- 
ing? 

"Mothers  sent  their  children  to  see 
fdhe  Roosevelt  picture,  because  it  was  an 
interesting  way  to  educate  them  in  the 
^biography  of  the  great  man. 

"While  the  crowd  that  came  to  see 
Fred  Stone  looked  about  for  peanuts  to 
munch,  for  gum  to  chew,  for  pop  to 
drink,  the  crowds  that  came  to  see  the 
Roosevelt  picture  wore  high  hats,  they 
were  dressed  up,  they  came  in  limou- 
sines, or  they  came  with  their  shoes 
neatly  shined;  but  they  came;  from  all 
walks  of  life,  of  all  ages,  they  came. 

"People  came  to  see  that  picture  that 
"had  never  been  in  my  theatre  before. 
They  did  not  know  their  way  about. 
Our  usherettes,  neatly  and  plainly 
■  dressed,  escorted  them  to  the  places 
•which  they  could  not  find  themselves 
(because  they  did  not  know  the  interior 
of  our  house. 

"The  orchestra,  which  a  few  days  be- 
fore had  jazzed  through  the  Fred  Stone 
picture,  skipping  here,  banging  there, 
clattering  and  roaring  elsewhere, 
changed  its  tactics  while  the  Roosevelt 
picture  was  on.  Patriotic  airs,  spirited 
music    appropriate     to     the     scenes,    or 


tunes  that  told  the  slow  march  of  time, 
marked  the  efforts  of  the  orchestra. 
And  the  audience  appreciated  it. 

"Our   Teddy"'  Produced    Comment. 

"We  had  more  comments  on  the 
Roosevelt  picture  than  we  have  ever 
had  on  any  film  story  we  have  shown, 
not  even  excluding  'Virtuous  Wives,' 
which  was  a  record  maker  for  attend- 
ance." 

Accompanying  photographs  tell  the 
story  of  how  Manager  Thomas  adver- 
tised Fred  Stone.  For  downright,  ap- 
proved motion  picture  theatre  methods, 
•Manager  Thomas's  advertising  of  Stone 
set  a  new  mark  in  the  Middle  West. 

He  plastered  the  city  as  if  for  a  cir- 
cus, using  dozens  of  twenty-four  sheet 
posters.  His  newspaper  advertising  was 
full  of  superlative  and  sensational  terms, 
but  his  real  triumph  was  in  his  lobby 
display. 

Omaha  is  distinctly  proud  of  its  Ak- 
Sar-Ben  den,  a  loyalty  inspiring  institu- 
tion now  nearly  a  quarter  of  a  century 
old,  where  shows  are  run  through  every 
summer  and  fall  season  by  citizen  talent. 
Gus  Renze,  artificer,  is  the.  genius  who 
makes  plaster  paris  animals,  models  and 
scenes  for  the  show.  Manager  Thomas 
went  to  him  and  asked  for  animals.  He 
got  them. 

Built  His  Own  "Zoo" 

Bears,  lions,  zebras,  snakes,  queer- 
shaped  creatures  that  made  one's  hair 
raise  on  end,  he  secured.  And  he  put 
them  in  a  roomy  store  just  off  the  thea- 
tre lobby,  where  crowds  in  the  lobby 
and  on  the  street  could  look  in  and  see 
them.  Specially  painted  posters  adver- 
tising the  fattest  woman,  the  tottooed 
man,  the  glass-eater,  the  fire-eater  and 
other  side  show  attractions  were  hung 
about  the  display. 

Inside  the  room  was  a  shrill  lunged 
electric  caliope,  the  noise  of  which  rang 


from  office  building  to  office  building 
throughout  the  downtown  streets  of 
Omaha.  Outside  was  bally-hoo  band, 
featuring  the  bass  horn,  the  big  bass 
horn,  the  trombone  and  the  shrill  toned 
fife.  The  bally-hoo  tried  to  out-do  the 
calliope;  the  calliope  shrieked  "In  the 
Shade  of  the  Old  Apple  Tree,"  trying  to 
out-do  the  bally-hoo.,  and  the  crowds 
poured  in  to  see  what  was  the  matter. 

The  lobby  was  jammed,  the  street  was 
packed;  kids,  dogs,  grown-ups,  came 
from  everywhere.  The  Rialto  enjoyed 
a  tremendous  business. 

Now  you  may  take  aim  and  fire  that 
advertising  campaign  of  yours — but  be 
sure  what  you  are  shooting  with,  and 
at  whom  you  are  aiming. 

Wallace    Siegler    Out    of    the    Service. 

Sergeant  Wallace  Siegler,  former 
cameraman  for  Universal  at  Universal 
City,  Cal.,  has  been  mustered  out  of 
the  governmental  service  at  Camp  Lee, 
Va.,  and  true  to  a  promise  made  all  its 
employes  who  entered  the  army  or 
navy,  Universal  is  giving  Mr.  Siegler  a 
position  with  the  firm. 


Pathe's  "Stars  of  Glory" 
Now  "The  Unknown  Love" 

THE  announcement  last  week  that 
"Stars  of  Glory,"  purchased  by 
Pathe,  would  be  retitled,  is  supple- 
mented by  information  from  Pathe  that 
"The  Unknown  Love"  is  now  the  name 
of   the  production. 

Dolores  Cassinelli  is  the  star  of  the 
picture.  Her  beauty  is  commented  up- 
on in  a  letter  from  W.  DeLeftwich 
Dodge,  the  American  artist  who  is 
abroad,  under  the  patronage  of  the 
American  Government,  gathering  ma- 
terial for  big  historical  canvases.  Miss 
Cassinelli  personifies,  according  to  the 
artist,  the  spirit  of  beauty  and  inspira- 
tion shown  in  all  masterpieces  of 
Christian  art.  "On  my  return,"  he  says, 
"I  hope  to  have  the  honor  of  incorpo- 
rating her  in  some  of  my  big,  perman- 
ent  productions." 


Showing    Why   Omaha   Exhibitor   Went   Over   on   "Under   the   Top." 


March  15,  1919 


THE     MOVING     PICTcr>R     WORLD 


1485 


QUEEN    MARY    PLAYS     IN     FILM     STOtl^ 

"Women  Who  Win,"  Six  Reel  Wonder  Produc- 
tion in  Which  Three  Roval  Ladies  Take  Parts 


maud  as  the  screen  "Sis"  has  duplicated 
in  the  Goldwyn  feature.  The  "ballyhoo 
Sis"  carried  a  wee  parasol,  wore  cute 
lav.. 


ATTENTION  of  a  keen  and  interest- 
ed kind  will  be  given  to  the  an- 
nouncement of  the  new  six  reel 
feature  from  England,  "Women  Who 
Win,"  when  it  is  known  that  Queen 
Mary  of  England  ha;  been  interested 
enough  to  take  a  definite  part  in  its 
story.  The  former  royal  highness,  Prin- 
cess Patricia  of  Connaught,  who  re- 
cently showed  her  spirit  by  marrying  a 
commoner,  and  also  Her  Royal  High- 
ness the  Crown  Princess  of  Sweden, 
play  roles  in  it  in  a  scene  laid  in  the 
gardens  of  Clarence  House,  St.  James 
Palace,  taken  on  February  10  last.  It 
will,  indeed,  be  quite  a  film  event  on 
both  sides  of  the  water.  It  is  to  be 
handled  by  T.  H.  Davison  as  a  Won- 
der   production. 

This  is  not  a  propaganda  picture,  but 
a  domestic  drama  written  by  Almaz 
Stout,  chairman  of  the  Society  of  Lady 
Journalists  in  England  There  are  sev- 
eral big  punches  in  it,  and  it  tells  a 
deeply  interesting  human  story  that 
would  surely  make  a  hit,  we  are  told, 
even  without  the  sensational  advertis- 
ing possibilities  that  the  presence  of 
royalty  gives  to  it.  The  reason  for 
their  interest  is  that  a  part  of  the  pro- 
ceeds will  go  to  "Women's  Service,"  a 
patriotic  organization.  The  three  lead- 
ing roles  are  carried  by  Unity  Moore, 
Phyllis  Villiers  and  Mary  Dibley,  and 
the  two  former  play  in  the  Clarence 
House  garden  scene  with  the  royal 
ladies. 

Unity  Moore  recently  married  a  cou- 
sin of  the  English  commander  in  chief, 
Sir  Douglas  Haig,  and  is  well  known 
on  the  English  vaudeville  stage.  She 
has  been  in  several  pictures.  Phyllis 
Villiers  is  making  her  first  appearance 
as  a  screen  player,  but  is  going  to  be 
one  of  the  leading  English  stars  in  film- 
dom.  She  toured  America  for  two  years 
with  Frank  Benson's  company.  Mary 
Dibley  is  the  wife  of  Gerald  Ames,  the 
film  star.  The  producer  is  Percy  Nash 
assisted  by  Fred  Durrant  and  the  pho- 
tography is  by  J.  C.  Lee  Mason.  It  is 
amply  evident  that  the  picture  will  not 
be    lacking   on    the    artistic    side. 

A  good  deal  that  is  interesting  can 
be  read  between  the  lines  of  this  an- 
nouncement that  has  just  come  to  us  from 
the  other  side,  both  as  to  the  human 
dignity  of  the  plot  and  the  probability 
that  it  will  be  presented  in  a  pleasing 
way.  English  royalty  has  never  been 
careless  of  its  dignity  and  when  it  puts 
itself  into  a  film  story  it  knows  that 
it  does  it  probably  for  all  time.  The 
story  is  bound  to  be  decidedly  interest- 
ing as  a  bit  of  modern  history  and  it 
is  more  than  likely  to  be  delightfully 
entertaining. 


Ford  Renews  Acquaintance 
with  Pictures  and  M.  P.  W. 

EH.  FORD,  of  La  Grande,  Ore,  who 
was  in  the  exhibiting  business 
•  when  it,  with  all  the  rest  of  the 
moving  picture  arts,  was  in  its  infancy, 
has  started  in  again,  having  purchased 
the  interest  of  Mrs.  Leiter  in  the  Ar- 
cade and  Star  theatres  of  La  Grande. 
Mr.    Ford    will    direct    the    business    in 


the  absence  of  his  partner,  Mr.   Meyers, 
in   the   service. 

When  Mr.  Ford  first  became  an  ex- 
hibitor in  Nampa,  Idaho,  he  had  the 
"one  and  only"  picture  show  in  that 
city.  An  enthusiastic  supporter  of  the 
Moving  Picture  World,  he  renews  ac- 
quaintanceship and  subscription  all  in 
the  same  breath.  The  Arcade  and  Star 
theatres  of  La  Grande  will  be  operated 
under  the  firm  name  of  Meyers  and 
Ford. 


pantalets,  Charlie  Chaplin  shoes, 
green  ',-rJcet,  red  muffler,  wooly  "rain- 
bow" stou.-ings — and  that  celebrated 
"Sis  Hopkins'"  -ailor  hat,  with  two  pert 
daisies  skyscrapins  from  the  top.  And 
her  pig  tails  were   th&re,  too. 


"Sis  Hopkins"  at  Strand 

Aided  by  Odd  "Stunt" 

THE  engagement  of  Mabel  Nor- 
mand  in  Goldwyn's  presentation  of 
"Sis  Hopkins,"  at  the  New  York 
Strand,  during  the  week  starting  March 
2,  was  made  the  occasion  of  a  street 
"ballyhoo"  that  attracted  no  little  at- 
tention. It  has  been  some  time  since 
strange  characters,  oddly  dressed,  have 
roamed  Broadway  and  the  Times  Square 
district,  and  the  crowds  that  followed 
the  "Sis  Hopkins"  prototype  through 
the  streets  proved  that  New  York  is 
still  the  "biggest  'rube'  town  in  the 
country." 

Manager  Plunkett,  of  the  Strand,  en- 
gaged a  girl  to  impersonate  "Sis"  in 
dress  and  manner  keeping  her  on  Broad- 
way most  of  the  time  during  show- 
ing hours  at  the  theatre.  She  was 
everywhere  followed  by  a  bunch  of 
the  curious  and  those  who  didn't  fol- 
low the  "Hoosier  Hoydon"  stopped  to 
give  the  strangely  dressed  girl  the  "up 
and  down."  Wallack's  Cafe  advertised 
"Sis"  as  a  dinner  attraction  and  backed 
it  up  by  half-page  advertising  in  New 
York's   Sunday  evening  paper. 

"Sis"  was  attired  in  the  outlandish 
get-up  Rose  Melville  first  introduced 
to    the    stage    and    which    Mabel    Nor- 


Paramount    Films    on    Presidential    Ship 

Paramount  and  Artcraft  pictures,  not 
satisfied  with  having  fifteen  of  their 
productions  shown  on  the  first  trip  of 
the  U.S.S.  George  Washington,  the 
presidential  peace  party  ship,  broke 
that  record  on  the  second  voyage  by 
showing   sixteen    features. 

Nine  five-reel  photoplays  and  seven 
two-reel  comedies  were  furnished.  They 
included  the  productions  of  Douglas 
Fairbanks,  "Fatty"  Arbuckle,  William 
S.  Hart,  Ethel  Clayton,  Enid  Bennett, 
Air.  and  Mrs.  Sidney  Drew,  Jack  Pick- 
ford  and  Dustin  Farnum.  "The  False 
Faces,"  with  Henry  Walthall,  was  a 
special   feature. 

At  the  request  of  President  Wilson, 
it  is  said,  Douglas  Fairbanks  was  shown 
on  the  second  voyage  in  "Mr.  Fix-It," 
having  scored  a  success  on  the  initial 
voyage. 


Asher  With  Famous  Players 

Harry  Asher,  general  manager  of  the 
New  England  branch  of  the  Famous 
Players-Lasky  Corporation,  is  not,  he 
informs  us,  connected  with  any  other 
exchange.  It  was  reported  in  Boston 
that  he  had  bought  an  interest  in  the 
local  distributing  organization  of  an- 
other leading  picture  producer.  This 
report,  which  was  noticed  in  our  March 
8  issue,  he  requests  to  have  denied,  and 
we  take  pleasure  in  making  the  correc- 
tion. The  success  of  the  Famous  Play- 
ers product  in  New  England  is  sufficient 
testimony  that  he  is  in  truth  a  "busy 
exchange  man,"  as  we  indicated  in  the 
story  referred  to,  and  that  his  field  of 
activities  require  no  extension  to  "keep 
him   going." 


Broadway's  Crowd  Was  Attracted  to  the  Strand  This  Week  by  the  Pigtails 
and  Carpetbag   of  a   Living   Sis   Hopkins. 


1486 


THE     MOVING     PICTURE    WORLD 


March  15.  1919 


HERBERT    GRIFFIN    IS    tlUSY    IN    SIBERIA 

Writes  from  Vladivo6*^  of  Y.  M.  C.  A.  Movies  and 
Foresees    Big   JS&m    Business   There    After   War 


UNDER  date  of  Tan  i0  there  comes 
an  extremeb-  interesting  letter 
from  Vladivostok,  Siberia,  from 
Herbert  Griffin,  who  was  for  some 
years  associated  with  the  Nicholas 
Power  Company  as  a  sales  representa- 
tive. He  resigned  his  position  last 
March  to  take  up  secretarial  work  in 
the  Y.  M.  C.  A.  overseas  department  at 
Vladivostock. 

Evidently  time  has  not  hung  heavy 
on  Mr.  Grffin's  hands.  He  is  the  ex- 
ecutive secretary  of  the  moving  pic- 
ture, the  automobile,  the  electric-me- 
chanical and  the  photographic  depart- 
ment and,  as  he  says,  "they  keep  him  at 
his   wit's   end." 

Mr.  Griffin  was  in  Vladivostok  during 
the  Bolshevik  trouble  when  it  was  taken 
by  the  Czecho-Slovaks  and  helped  in 
relieving  suffering  on  both  sides  during 
those   terrible   times. 

Picture     Business     Demoralized. 

The  former  Power  representative 
states  that  the  motion  picture,  as  well 
as  other  lines  of  business,  is  in  a  badly 
demoralized  condition  as  a  result  of 
the  war — that  there  is  an  absolute  lack 
of  transportation  facilities,  "except 
those  dependent  upon  the  whim  of 
some  incompetent  Russian  official  whose 
ideas  of  railroad  operation  may  change 
as   often   as   his   politics." 

Mr.  Griffin  took  with  him  several 
complete  outfits  of  Power's  Camera- 
graphs.  He  has  worked  these  machines 
to  the  limit,  and  while  they  have  been 
giving  splendid  service  and  accomplish- 
ing much,  they  have  been,  of  course,  en- 
tirely inadequate  to  the  occasion.  Many 
other  Cameragraphs  sent  to  him  were 
held  for  a  long  time  at  Yokohama.  Mr. 
Griffin's  letter  states  that  he  went  back 
to  Yokohama,  got  them  through  the 
Customs  and  that  they  had  just  ar- 
rived. This,  he  expected,  would  give  a 
big  boom  to  the  moving  picture  busi- 
ness. These  particular  machines  have 
been  sent  into  the  interior  "where  there 
is  a  crying  need  for  them  to  entertain 
the  Czechs  and  Russian  troops  who  are 
fighting  the  Bolsheviki  there."  The 
accompanying     illustration     shows     the 


interior  of  a  freight  car  fitted  up  with 
moving  picture  apparatus.  Mr.  Griffin 
states  he  expects  to  have  100  of  these 
cars    in    operation. 

Sees  Big   Promise  for  Films. 

Mr.  Griffin  says  Russia  is  virgin  ter- 
ritory for  the  motion  picture  business, 
and  that  big  business  will  be  done  when 
order    is    once    more    restored. 

There'll  be  some  interesting  stories 
to  come  out  of  Mr.  Griffin  when  he  re- 
turns, which  will  be  about  next  July. 
His  old  job  is  waiting  for  him  at  the 
Nicholas    Power    Company. 


Newark  Operators'  Ball  Is 

Most  Successful  Affair 

WITH  crowds  waiting  for  the  doors 
to  open,  the  fifth  annual  recep- 
tion and  ball  of  the  Motion  Pic- 
ture Operators'  Union,  Local  No.  244, 
took  place  February  28  at  Kreuger's 
Auditorium,  25  Belmont  avenue,  New- 
ark. So  great  was  the  demand  for  ad- 
mission tickets  that  the  doors  had  to 
be  closed  at  11  o'clock.  Over  2,000 
were  in  attendance. 

The  president  of  the  local  is  Ray 
Cooper,  and  the  vice  president,  Leonard 
B.  Wolven,  was  also  chairman  of  the 
arrangements  committee.  Several  screen 
favorites  were  on  hand,  and  a  number 
of  local  exhibitors  and  exchangemen 
were  present  to  wish  the  "boys  behind 
the  machines"  success. 

The  committee  in  charge  of  the  af- 
fair comprised  James  Young,  floor  man- 
ager;  Lawrence  Boehm,  assistant  floor 
manager;  William  Esler,  treasurer;  J. 
L.  Walsh,  business  manager;  Harry 
Oppenheimer,  James  Corbett,  Frank 
Fleming,  Andrew  Gehring,  and  V.  A. 
Schauler. 


Famous    Players    Makes    Promotions 

The  Distribution  Department  of  the 
Famous  Players-Lasky  Corporation  has 
seen  four  promotions  during  -the  past 
week. 

S.  R.  Kent  has  been  given  the  super- 
vision   of    the    Kansas    City,    St.    Louis, 


Des  Moines  and  Omaha  branches  with 
headquarters  in  Kansas  City.  He  will 
also  act  as  temporary  manager  of  the 
Kansas  City  office  until  another  man- 
ager is  appointed  to  take  H.  P.  Wolf- 
berg's  place,  the  latter  having  been 
placed  in  charge  of  the  Cincinnati  ex- 
change. 

Harry  H.  Buxbaum  has  been  placed 
in  charge  of  the  Pittsburgh,  Cincinnati 
and  Cleveland  branches.  F.  C.  Boni- 
stall  has  been  promoted  to  the  man- 
agership of  the   Pittsburgh  office. 


Better  Kansas  Crops 

Will  Benefit  Film  Men 

THERE  has  been  much  to  handicap 
the  moving  picture  business  in  the 
Kansas  territory  during  the  past 
year,  and  yet  it  has  been  from  fifty  to 
a  hucdred  per  cent  greater  than  ever 
before.  Much  has  been  written  and 
said  about  the  gigantic  crops  in  the 
west.  A  great  deal  of  this  has  been 
true,  but  the  whole  truth  has  not  been 
told.  For  instance,  the  western  part  of 
Kansas  has  suffered  from  a  failure  of 
crops  for  three  years  in  succession. 
This  has  made  money  tight  in  that  part 
of  the  Kansas  City  territory — a  part 
where  there  are  many  small  town  ex- 
hibitors. Last  year  farmers  out  there 
sold  their  stock  because  they  had  no 
feed. 

But  this  spring  all  prospects  point  to 
a  decided  change  in  this  territory. 
Never  have  there  been  better  crop  pros- 
pects. This  condition  will  better  the 
picture  situation  in  about  one  third  of 
the  state  of  Kansas  and  in  western 
Oklahoma.  Little  has  been  said  about 
this  because  people  are  not  prone  to 
advertise  failures.  But  now  that  the 
crisis  has  passed  picture  men  are  tell- 
ing about  it  because  present  crop  con- 
ditions mean  money  in  this  part  of  the 
country  where  money  has  been  scarce 
for  nearly  three  years,  and  when  the 
farmer  has  money  the  picture  industry 
advances. 


Herbert  Griffin's  Nicholas  Power  Outfit  at  Vladivostok. 

Showing   the   Freight  Car  Used   on  His  Trips   Through   Siberia. 


Judge  Erlanger's  Decision 
Vindicates  Harry  Grossman 

THE  decision  rendered  by  Judge 
Erlanger  in  Special  Sessions,  Part 
1,  March  3,  marked  the  vindica- 
tion of  Harry  Grossman  in  the  matter 
of  sensational  charges  brought  against 
him  by  B.  A.  Rolfe  and  A.  H.  Fischer, 
of  Octagon  Films,  Inc.,  in  which  the 
plaintiffs  denied  the  fact  of  Mr.  Gross- 
man's partnership  with  Rolfe  and  as- 
sailed his  rights  to  transfer  his  stock  in 
the  Octagon  Films,  Inc.,  a  corporation 
formed  to  complete  the  production  of 
the  now  famous  Houdini  Serial.  The 
plaintiffs  alleged  that  the  stock  had 
been  given  to  Mr.  Grossman  without 
consideration,  as  against  Mr.  Gross- 
man's contention  that  his  stock  repre- 
sented his  share  in  the  asset  of  his 
partnership  with  Rolfe  prior  to  the  for- 
mation of  Octagon  Films,  Inc.,  which 
was  based  on  these  assets. 

In  the  verdict  the  court  set  aside  the 
affidavits  of  the  plaintiffs  which  would 
have  implied  disparagement  of  the  in- 
tegrity of  the  defendant's  claims,  dis- 
posing of  the  charges  of  illegal  transfer 
of  the  defendant's  stock  and  establish- 
ing the  fact  of  Harry  Grossman's  part- 
nership with  Rolfe  and  his  consequent 
right  to  the  undisputed  possession,  sale 
or  transfer  of  the  stock  in  Octagon 
Films,  Inc. 


March  15,  1919 


THE     MOVING     PIC*-TRE    W0RLD 


1487 


WICHITA    PROUD    OF    ITS    PEERLESS 

Beautiful  House  Built  During  War  Marks  Most  Advanced  Step 
in  Construction  and  Equipment — Runs  Pictures  Exclusively, 
Although    Fully   Equipped   to    Present    Dramatic    Attractions 


THE  Peerless  Theatre  Company  has 
given  to  Wichita,  Kan.,  one  of  the 
prettiest  moving  picture  houses  in 
the  west — -with  distinctive  features  that 
make  this  enterprise  a  valuable  acces- 
sion to  the  country's  architecture  and 
industry. 

It  is  a  fine  example  of  a  building  de- 
signed exclusively  for  moving  picture 
exhibitors.  Its  cost,  $150,000,  indicates 
that  the  owners  have  "done  the  thing 
up  right."  And  the  comment  of  the 
owners,  "We  would  have  been  willing 
to  spend  another  hundred  thousand  on 
it,"  indicates  that  it  pays  to  go  to  trouble 
and  expense  to  surround  moving  picture 
presentation  with  artistic  and  suitable 
environment. 

It  is  distinctive  moving  picture 
theatre  architecture.  The  keynote  of 
the  design,  the  central  idea  in  the  in- 
terior arrangement  and  the  most  promi- 
nent feature,  is  seen  in  the  clock  in 
the  proscenium  arch.  Every  person  who 
visits  the  theatre  notices  this  clock; 
columns  of  articles  have  been  written 
on  it.  The  clock  is  not  obtrusive.  It 
exactly  fits  its  place  in  the  arch — and 
because  it  seems  to  belong  there,  the 
public  comments  the  more  enthusiast- 
ically. 

The   Clock   and    Its    Purpose. 

And  this  it  is  what  makes  the  theatre 
seem  so  distinctively  a  moving  picture 
theatre — the  feature  that  establishes  the 
Wichita  theatre  as  an  example  of  the 
new  architecture.  This  clock  is  not 
put  somewhere  where  it  will  be  seen : 
it  is  there  because  that  is  the  place  for 
it.  And  all  the  surroundings  harmonize 
with  its  settings,  the  entire  interior 
seems  built  around  the  clock. 

The  Wichita  Theatre,  built  in  the  sum- 
mer of  1918— one  of  the  few  structures 
erected  in  Wichita  during  the  war — was 
completed  in  November  and  opened  De- 
cember 23.  It  is  concrete  and  steel, 
with  terra  cotta  exterior;  50  by  140  feet, 


auditorium  45  feet  high,  full  sized  stage, 
full  rigging  loft;  1,350  seating  capacity. 
The  booth  is  outside  the  auditorium; 
has  two  Simplex  machines ;  is  fully 
plumbed.  Fire  exits  have  concrete  stair- 
ways. 

There  is  a  row  of  boxes  level  with 
the  balcony,  extending  to  the  stage.  The 
interior  is  Italian  renaissance;  walls, 
plastered,  painted  buff  and  gray,  with 
quiet  ornamentation  of  floral  cartouches, 
the  decoration  producing  a  silk  damask, 
effect. 

Everything   in   Harmony. 

The  ornamentation  is,  also,  distinct- 
ively "moving  picture  theatre  effect." 
There  are  no  such  striking  figures  or 
pictures  as  will  in  themselves  attract 
attention;  but  an  atmosphere  of  artistic 
quality,  carried  out  in  every  item,  from 
the  silk  plush  curtain  of  old  blue  and 
old  rose  with  gold  arabesque  designs, 
to  the  metallic-pedestal  candelabra  with 
their  church  effect,  and  the  gold-lettered 
"W"  on   the  end  of   each   seat-row. 

Indirect  lighting  is  through  colored 
glass  windows  in  the  ceiling.  On  the  end 
of  each  seat-row  is  a  hidden  light  il- 
luminating the  Wilton-velvet  carpets  on 
the  steps.  The  vistor  meets  one  feature 
after  another — nothing  so  radical  as  to 
be  peculiar,  but  all  exactly  harmonious 
and  satisfying,  from  the  time  he  enters 
through  the  marble  foyer.  Domestic 
marble,  because  of  the  war — perhaps 
fortunate,  for  it  is  beautiful  marble. 

There  is  one  novelty — goldfish  swim- 
ming in  the  globes  of  the  inverted 
lights  of  the  foyer,  which  nobody  for- 
gets. 

Wichita  calls  herself  the  "Peerless 
Princess  of  the  Plains."  And  this  new 
Wichita  theatre  is  indeed  a  gem  in  her 
diadem!  Its  exterior  is  as  distinctive 
as  its  interior — but  more  striking,  for  it 
is  set  in  the  midst  of  building  of  con- 
ventional, or  modern  business  block 
architecture. 


The  exterior  front  is  finished  in  terra 
cotta,  Spanish  Mission  style,  with  red 
terra  cotta  gables,  terra  cotta  facings, 
with  windows  that  inspire  thoughts  of 
romance.  At  night,  spot  lights  from 
across  the  street  illuminate  the  front. 
There  are  no  lights  on  the  building  itself 
to   distract  attention. 

Perfection  in  Ventilation. 

The  ventilating  system  of  the  new 
theatre,  while  not  peculiarly  adapted  to 
moving  picture  houses,  finds  its  best 
use  in  such  a  house.  Air  is  received 
from  forty  feet  above  street  level,  is 
washed  by  passing  through  sprays, 
goes  into  a  heating  chamber  in  win- 
ter where  it  passes  over  coils,  and 
is  distributed  throughout  the  house, 
chiefly  through  mushroom  ventilators 
under  alternate  seats.  Foul  air  is  drawn 
out  through  exhausts  near  the  floor,  and 
also  through  ventilators  in  the  ceiling. 
The  fans  driving  air  into  the  auditorium 
and  the  exhaust  fans,  change  the  air 
every  10  minutes. 

There  is  a  lounging  room  on  the  sec- 
ond floor;  from  which  small  retiring 
rooms  are  open,  for  men  and  for  women. 
There  is  no  large  smoking  room — but 
men  are  allowed  to  smoke  in  the  upper 
balcony,  during  performances.  The 
manager's  office  opens  from  the  loung- 
ing room.  The  chairs,  made  on  original 
specifications,  are  most  comfortable 
when  one  is  sitting  erect. 

Straight    Picture    Programs. 

All  the  fixtures,  indeed  every  item  in 
the  building  except  the  projecting  ma- 
chines, were  made  on  special  designs, 
developed  by  the  officers  of  the  company 
and  Carl  Boiler,  the  architect.  The 
theatre  has  several  sets  of  scenery; 
the  screen  is  adjustable  and  can  be 
moved  about  the   stage. 

The  Wichita  Theatre  runs  pictures 
only — seven  reels,  changing  Monday  and 
Thursday;  occasional  short  features,  oc- 
casional   news    reels,    but     no    definite 


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Views  of  the  Wichita  Theatre,  Wichita,  Kan. 


1488 


THE    M0^G    PICTURE    WORLD 


March  15,  1919 


View  of  Interior  of  Wichita  Theatre  from  Stage. 


program.  It  holds  itself  open  for  seven- 
reel  pictures,  when  such  appeal.  It 
emphasizes  its  music,  a  twelve-piece  or- 
chestra  playing  matinee    and   night. 

The  orchestra  leader,  Milo  Finley,  was 
formerly  leader  of  the  Shubert  Theatre 
orchestra  in  Kansas  City;  his  assistants 
are  high  class.  For  relief,  violin,  cello 
and  piano  are  used.  Concerts  are  to 
be  given  every  Wednesday  evening,  be- 
tween the  first  and  second  shows,  last- 
ing  forty   minutes. 

The  Wichita  Theatre  is  owned  by  the 
Peerless  Theatre  Company,  organized 
by  J.  H.  Cooper.  W.  D.  jochems,  of 
Wichita,  an  attorney,  is  president  of  the 
company,  Mr.  Cooper,  vice-president; 
C.  C.  McCollister,  secretary-treasurer 
and  manager.  Mr.  McCollister  formerly 
owned  the  Star,  which  is  now  owned  by 
the  Peerless  company,  and  he  continues 
to  manage  the  Star  with  the  Wichita. 
The  Wichita  Theatre  has  twenty-six 
employes.  Its  prices  are  15  cents  mati- 
nee, 20  cents  night.  It  is  full  most  of 
the  time. 


by    Robert    W.    Chambers,    for    that    or- 
ganization. 

Last  week  she  completed  the  continu- 
ity of  "Come  Out  of  the  Kitchen,"  from 
the  play  by  H.  E.  Thomas.  This  pro- 
duction, which  will  be  used  as  a  starring 
subject  for  Marguerite  Clark,  has  al- 
ready been  put  in  work  at  the  studio. 
Miss  Beranger  also  did  the  continuity 
of  "Girls,"  by  Clyde  Fi+ch,  also  for  Mar- 
guerite Clark. 


Clara  S.  Beranger  Registers 
Several  Scenario  Sales 

THREE  productions  in  as  many 
weeks,  for  all  of  which  the  scen- 
arios were  furnished  by  Clara  S. 
Beranger,  have  been  scheduled  by 
World  Pictures.  The  first  of  the  three 
is  "The  Unveiling  Hand,'  which  has 
been  announced  for  March  10.  It  stars 
Kitty  Gordon.  The  second  is  on  the 
World  list  for  release  March  17,  and 
is  called  "The  Hand  Invisible."  Mon- 
tagu Love  is  the  star  of  the  produc- 
tion. The  third  is  "Hit  or  Miss,"  star- 
ring Carlyle  Blackwell.  It  is  scheduled 
for   March  24. 

Among  other  World  Pictures  for 
which  Miss  Beranger  supplied  the  scen- 
arios are  "The  Bluffer,"  with  June  El- 
vidge,  and  "Heart  of  Gold,"  with  Louise 
Huff.  Miss  Beranger,  it  was  announced 
this  week,  is  to  do  at  least  one  continu- 
ity a  month  for  Famous  Players-Lasky. 
She  is  now  busy  on  "The  Firing  Line," 


Dedicate  Theatre  for  Soldiers. 

The  theatre  in  the  main  hall  of  the 
Debarkation  Hospital  No.  5,  Grand 
Central  Palace,  New  York  City,  erected 
and  maintained  by  the  Stage  Women's 
War  Relief,  was  formally  dedicated 
Monday  evening,  March  4.  Fifteen  acts 
of  vaudeville,  presented  by  leading  stage 
stars,  made  up  the  initial  program. 
Every  night  following  the  dedication 
the  several  thousand  wounded  soldiers 
of  the  hospital  are  to  be  entertained 
either  by  motion  pictures  or  vaudeville. 

To  maintain  the  theatre  the  stage 
women  are  producing  a  series  of  twelve 
two-reel  photodramas  featuring  leading 
stage  stars,  and  will  distribute  these 
through  Universal  exchanges,  beginning 
in  May. 


Mildred    Harris    Visits   New    York. 

Mildred  Harris  (Mrs.  Charles  Chap- 
lin) has  been  spending  a  brief  vacation 
in  New  York  City  the  past  ten  days. 
Accompanied  by  her  mother  Miss 
Harris  has  come  to  New  York  for  the 
purpose  of  combining  a  brief  rest  with 
a   shopping  tour. 

The  present  visit  is  Miss  Harris'  first 
trip  to  New  York  in  several  years,  and 
though  very  fond  of  the  big  metropolis 
Miss  Harris  states  she  prefers  Cali- 
fornia's sunny  clime  to  the  hustle  and 
bustle  of  America's  leading  city.  Miss 
Harris  intends  to  remain  in  New  York 
for  a  short  time,  and  will  return  to  Los 
Angeles  direct. 


Goldwyn  Going  Coast-ward 
Predicts  Fewer  Pictures 

SAMUEL  GOLDWYN,  who  departed 
March  5  for  the  Goldwyn  studios  in 
Los  Angeles,  is  the  first  of  the  big 
producers  to  announce  a  definite 
decision  as  to  his  company's  policies  for 
next  year.  "You  can  say  for  our 
organization,"  he  said,  "that  Goldwyn 
for  its  third  season  will  have  fewer  pic- 
tures to  offer  exhibitors  next  year — 
and  better  pictures. 

"The  fact  is  that  at  the  rate  at  which 
exhibitors  are  going  now  they  threaten 
to  exhaust  all  the  literary  material  in 
the  world.  There  simply  are  not  enough 
stories.  No  writers  can  write  enough 
stories  to  supply  the  demand  of  ex- 
hibitors who  change  their  bills  every 
day.  Even  with  a  thrice  a  week  change 
of  bill  they  are  consuming  pictures  that 
cost  the  producers  at  least  $250,000  a 
week.  This  is  not  only  wasteful,  but 
impossible. 

"They  are  burning  up  property  by  too 
brief  exploitation  of  pictures  that 
deserve  longer  runs.  Moreover,  they 
compel  us  when  good  stories  are  not 
to  be  had  to  take  the  next  best. 

"I  prophesy  that  before  long  the  other 
large  companies  will  follow  suit.  Where 
Goldwyn  has  made  a  star  series  of 
eight  pictures  with  a  single  star  we 
shall  perhaps  make  only  four.  If  we 
could  make  three  and  make  them  better 
we  should  make  three. 

"I  want  our  motto  to  be  'Not  How 
Many,  But  How  Good.'  Next  year  I 
believe  you  are  going  to  see  big  pic- 
tures that  command  attention  running 
two,  three  or  even  four  weeks  in  the 
larger  cities  of  America  instead  of  for 
one  week  as  at  present.  The  one-day 
houses  will  run  their  pictures  for  two 
or  three  days  and  so  forth.  The  leaders 
of  the  producing  market  will  have  to 
come  to  their  senses  and  stop  flooding 
the  market." 


Present  Annual  Report  of 
Hebrew  Body  in  Film  Form 

FOR  the  first  time  in  the  history  of 
the  New  York  Hebrew  Federation 
the  annual  report  of  this  big 
philanthropic  organization  was  pre- 
sented at  the  Hudson  Theatre,  New 
York,  March  3,  in  picture  form.  Eight 
reels,  made  under  the  supervision  of 
Jack  Cohn,  editor  of  the  Universal 
"Screen  Magazine,  made  up  the  report, 
and  for  the  first  time  the  membership 
of  the  executive  committees  of  eighty- 
seven  institutions  receiving  aid  from 
the  federation  were  able  to  see  the 
work  of  other  branches  of  the  organi- 
zation on   the   screen. 

The  film  was  made  at  the  suggestion 
of  I.  Edwin  Goldwasser,  and  shows,  in 
addition  to  hundreds  of  scenes  taken 
in  various  institutions,  th£  officers  of 
the  organization  and  the~*possibilities 
for  broadening  the  work  of  the  organi- 
zation during  1919.  The  film  will  be 
shown  all  over  the  world  that  other 
cities  and  countries  may  learn  of  the 
great  charitable  work  being  carried  on 
by  the  federation. 

Poleminikos    Buys    a    Big    Photoplayer. 

Theodore  Poleminikos,  of  the  Green- 
ville Opera  House,  Greenville,  Texas, 
went  to  Dallas  early  in  March  and 
bought  a  new  $10,000  photoplayer  organ 
from  the  J.  B.  Wheelan  Theatre  Supply 
House. 


March  15,  1919 


THE     MOVING     PICTURE 


WORLD 


1489 


*^<^Oe>S5Sc?C>PT? 


<%*%&&<%*%&£*£)& 


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Motion    Picture    Educator 

Conducted  by  REV.  W.  H.  JACKSON  and  MARGARET  I.  MACDONALD 


— -  *3 


*^»;sxi>^^t,tfitmi^^ 


Post  Films  Form  Part  of  Evening's  Program — 

Cloud  Study  Is  the  Most  Attractive  Number 


A  PLEASANT  evening  was  spent  by 
invited  guests  of  the  Post  Film 
Company,  Inc.,  at  the  Wurlitzer 
Fine  Arts  Hall,  New  York  City,  on  the 
evening  of  Feb.  26.  The  occasion  cov- 
ered an  exhibition  of  Post-Van  Scoy 
films,  and  was  elaborated  by  musical 
numbers  which  included  Faulke's  "Con- 
cert Overture  in  E  Flat"  for  the  organ 
by  J.  F.  Hammond,  Jr.,  Drla's  "Souve- 
nir," and  Kreisler's  "Caprice  Viennoise" 
for  the  violin,  by  Sascha  Fidelman,  of 
the  Rialto-Rivoli  orchestra,  and  a  sym- 
bolic interpretation  of  the  Rubaiyat  of 
Omar  Khayyam  by  Paul  Swan.  The 
latter,  which  was  read  by  Robert  de 
Bruce,  is  in  preparation  for  picture 
presentation  by  the  Post  Film  Company 
with    Paul   Swan    as   interpreter. 

There  were  four  members  of  the  Post- 
Van  Scoy  films  on  the  program,  "When 
Nature  Smiles,"  "Come  Watch  With  Me 
the  Passing  Night,"  "Memory  Lane," 
and  "Raindrops";  and  of  these  the  most 
remarkable  and  most  pleasing  number 
was  "Come  Watch  With  Me  the  Pass- 
ing Night,"  which  is  more  or  less  of 
a  cloud  study.  It  consists  of  scenes 
which  have  every  appearance  of  having 
been  photographed  at  night  when 
•clouds  intermittently  obscure  the  moon. 
•Glimpses  of  water  and  woodlands  and 
scenes  of  veiled  beauty  revealed  more 
•distinctly  by  the  light  of  the  full  moon 
are  fascinating  in  character. 

"Raindrops"  comes  next  in  beauty  of 
■conception  and  follows  the  story  of  a 
rain  drop  from  its  source  in  the  clouds 
circling  about  mountain  peaks,  down 
the  mountain  sides  and  into  the  brooks 
and  rivers  where  it  joins  the  other  rain- 
drops. 

"When  Nature  Smiles"  reveals  many 
of  nature's  beauty  spots  but  is  not  in- 
dividual in  character.  It  is  also  too 
heavily  tinted  in  parts.  This  is,  how- 
ever, merely  a  matter  which  has  to  do 
with  the  print  and  not  with  the  nega- 
tive, and  is  therefore   remediable. 

"Memory  Lane"  is  a  pleasing  series 
of  reminiscent  scenes  including  the 
stream  where  we  fished  with  pin-hooks, 
the  wooded  lanes  in  which  we  wandered 
in  our  youth,  fields  of  pumpkin  and 
corn,  and  other  suggestions  from  mem- 
ory's treasure  trove. 


"Good    to    Eat." 

One  of  the  most  interesting  of  recent 
Ford-Goldwyn  weeklies  takes  the  spec- 
tator into  the  dining  room  of  a  big  ho- 
tel and  allows  him  the  agony  of  watch- 
ing the  more  fortunate  devour  the  good 
things  provided  by  the  chef.  He  is 
then  taken  to  the  kitchen,  where  long 
lanes  of  cooking  apparatus  are  dis- 
played.     The    preparation    of    soup    in 


huge  copper  kettles  suggesting  a  multi- 
tude of  appetites,  the  making  and  bak- 
ing of  crisp  brown  rolls,  a  glimpse  into 
the  ice  box  adorned  with  the  best  cuts 
of  meat,  the  trimming  of  turkeys  for 
the  oven,  the  automatic  dish  washer,  the 
systematic  service  which  enables  the 
waiters  to  get  the  food  to  the  dining 
room  patrons,  an  introduction  to  the 
pastry  cook  while  he  puts  the  finishing 
touches  to  a  candy  creation  of  ribbon 
and  flowers,  and  lastly  the  chefs  samp- 
ling the  food  they  have  helped  to  pre- 
pare, all  are  items  of  interest  in  the 
picture. 


Red  Cross  Has  Films  from 
Devastated  Area  of  Belgium 

THE  latest  shipment  of  films  from 
Red  Cross  cameramen  contains 
views  photographed  in  the  de- 
vastated area  of  Belgium.  These  films 
comprise  an  interesting  after-the-war 
record  of  German  vandalism,  and  will 
when  edited  consist  of  one  full  reel  of 
film.  Scenes  in  this  collection  show  all 
that  is  left  of  the  town  of  Ypres,  the 
village  of  La  Panne,  which  was  the 
headquarters  of  the  king  and  queen  of 
Belgium  during  the  war,  and  the  Red 
Cross  hospitals  in  this  vicinity.  Illus- 
trations of  the  water  defense  practised 
by  the  Belgians  when  the  dykes  were 
opened  to  create  the  greatest  water  de- 
fense feat  of  history,  are  shown.  The 
narrow  Yser  canal  across  which  the 
Belgians  and  the  Germans  fought  many 
bitter  fights  with  the  former  holding  the 


winning  hand,  suggests  the  tenacity  with 
which  the  Belgians  must  have  fought. 
Closeups  of  German  fortifications  in 
concrete  are  interesting  illustrations 
of  the  vigilance  of  the  enemy.  One 
of  the  features  of  this  collection 
encompasses  several  closeup  views  of 
the  big  Lengenboom  gun  which  bom- 
barded Dunkirk.  There  are  also  pic- 
tures of  Cardinal  Mercier  in  his  garden, 
and  pictures  of  the  Belgian  army  of 
occupation  in  Germany.  The  statue 
erected  by  the  Belgians  in  memory  of 
the  martyred  English  nurse,  Edith 
Cave'll,  and  the  return  of  the  first  lot 
of  children  to  Lille  after  a  year's  exile 
in  southern  France,  are  included  in 
these  pictures. 


"The  Birth  of  a  Tornado." 

In  No.  6106  of  the  Paramount-Bray 
Pictograph,  E.  Dean  Parmelee  explains 
by  means  of  animated  diagrammatical 
drawings  the  forces  which  cause  tor- 
nadoes to  form,  and  what  it  is  that 
enables  them  to  do  such  tremendous 
destruction.  It  is  shown  that  tornadoes 
start  in  the  southwest  and  disappear  in 
the  northeast.  The  reason  of  this  is 
that  over  the  vast  plains  of  the  south- 
west during  the  summer  the  air  be- 
comes heated,  while  above  lies  a  stratum 
of  cold  air.  The  higher  warm  air  at- 
tempts to  rise  and  finally  breaks  through 
with  a  whirling  motion  and  the  tornado 
is  formed.  From  then  on  it  moves  with 
ever  increasing  rapidity,  and  the  suc- 
tions created  by  the  rising  column  of  air 
carries  everything  with  it. 


Prizma    Pictures    of    Children. 

The  Rivoii  included  in  its  program  for 
the  week  of  February  23  some  attrac- 
tive   pictures    of    children    of    different 


One  of  the  Dimples  from  the  Post  Scenic  Picture,  "When  Nature  Smiles." 


1490 

nationalities.     Little   ones   found   in 
American  home,  also  Japanese  childi 
in   whose   surroundings    is   found   pi 
ot  scope  for  the  color  method,  dy 
ot   the   Hopi  Indian,  and  finaiidren 
in  the  boudoir  of  a  very/  a  scene 
whose    little   girl    wafceRty  woman, 
her   nose"   and   tj^Kfs    her    "powder 
on  herself,  ar^  proceeds    to    try   it 
tie  girl   is^rTthe  picture.     The  lit- 
lever  actress 


Jr.  Sugden  Reveals  Beauty 
of  Alaska's  Flowers  and  Ice 

ONE  of  the  most  startling  revela- 
tions concerning  the  glaciers  and 
icebergs  of  Southern  Alaska  is 
found  in  the  Prizma  pictures  entitled 
"Alaskan  Revelations"  which  were 
shown  at  the  Rialto  Theatre,  New  York 
City,  the  week  of  February  23.  The 
scenes,  which  were  photographed  by 
Dr.  Leonard  S.  Sugden  900  miles  north 
of  Seattle,  and  not  far  from  Juneau, 
give  a  good  idea  of  what  the  Alaskan 
summer  is  like.  A  young  girl  is  seen  in 
a  field  picking  wild  daisies  with  the 
snowcapped  mountains,  and  even  a 
glacier,  in  sight.  She  also  poses  as 
Psyche  on  fields  of  eternal  snow.  The 
cabin  of  an  Alaskan  citizen  with  flowers 
blooming  on  the  front  porch  is  another 
proof  that  our  Northern  possession  is 
not  altogether  a  land  of  ice  and  snow. 
The  most  beautiful  and  unusual  sight 
of  the  picture  takes  the  spectator  very 
near  to  the  face  of  a  live  glacier  from 
which  great  slabs  of  ice  are  continu- 
ally falling  into  the  water  below.  The 
effect  of  the  Prizma  color  method  on 
these  scenes  can  not  be  thoroughly  ap- 
preciated unless  actually  witnesses. 
The  birth  of  an  iceberg  is  a  remarkable 
picture  in  which  the  camera  man  came 
so  close  to  a  fallen  chunk  of  ice  that  it 
can  be  seen  sinking  under  the  surface, 
disappearing  and  emerging  several  times 
before  it  settles  to  its  usual  position  of 
remaining  one  eighth  above  water. 

These  pictures,  together  with  Dr. 
Sugden's  interesting  lecture  on  the  sub- 
ject, are  being  handled  at  the  present 
time  by  the  Pond  Lyceum  Bureau  and 
were  pre-released  for  New  York. 


Picture    Demands    Outside    of    Theatres. 

The  Social  Service  Department  of  the 
National  Board  of  Review  is  receiving 
inquiries  for  assistance  and  "sure  fire" 
attraction  pictures,  from  many  parts  .of 
the  country.  These  do  not  demand 
simply  educational  reels,  but  fine  enter- 
tainment coupled  with  instruction.  Dur- 
ing the  past  week  or  so  these  have  come 
from  two  social  settlements  in  New 
York,  one  from  a  Long  Island  subur- 
ban school,  three  from  ministers  in 
Montana,  one  from  a  New  York  State 
correctional  institution,  one  from  a 
library  in  a  Pennsylvania  city,  one  for 
Sunday  selected  pictures  in  the  middle 
west,  and  one  from  a  village  club  in 
New  York  State.  These  illustrate  the 
diversity  of  demand  outside  the 
theatres. 


Follies    Girls    See    Davies'    Film 

The  Zeigfeld  Follies  girls  attended 
"The  Belle  of  New  York,"  Marion 
Davies'  latest  film  production,  in  a  body 
last  week  and  expressed  themselves 
greatly  delighted  with  their  work  in 
the  picture  in  which  they  sing,  dance 
and  wear  beautiful  costumes  in  the 
cabaret  scenes. 


THE     MP' 

xiVG    PICTURE    WORLD 

the 

Sutherland  Griffith  Goes 
from  Movies  to  Y.  W.  C.  A. 

SUTHERLAND  GRIFFITH  hasn't  de- 
cided yet.  From  the  movies  to  the 
Young  Women's  Christian  Associa- 
tion is  a  big  move,  and  the  next  may  be 
the  Far  East  or  Dublin.  Be  that  as  it 
may,  the  fact  remains  that  she  is  now 
installed  at  the  National  Headquarters 
of  the  Y.  W.  C.  A.  as  head  of  the  newly 
established  motion  picture  section  of 
the   publicity   committee. 

Miss  Griffith,  who  still  smiles  reminis- 
cently  over  experiences  with  the  Sun- 
shine and  Keystone  Comedies,  while  in 
pictures  at  Los  Angeles  was  the  prin- 
cipal force  behind  the  building  of  the 
beautiful  Y.  W.  C.  A.  Studio  Club  for 
motion  picture  actresses  in  Hollywood. 
It  was  just  a  step  from  this  to  Y.  W. 
C.  A.  work  in  Bremerton,  Washington. 
The  film,  "Our  Girls,"  which  Miss  Grif- 
fith, took  on  the  Pacific  Coast  for  the 
United  War  Work  Campaign,  was  so 
successful    that    it    led    to    a    call    from 


(C)  Underwood  &  Underwood 
Miss    Sutherland   Griffith. 

Went  from  Movies  to   the   "Y.  W." 

headquarters  to  superintend  motion  pic- 
tures for  the  Association  at  large  and  to 
plan  exhibits  of  film  in  foreign  coun- 
tries. 


Adopts  Novel  Method 

to  Advertise  "Salome" 

ONE  of  the  most  effective  "throw- 
away"  devices  seen  in  a  long 
time  is  that  adopted  by  Athenas 
Geroge,  manager  of  the  Victoria  Thea- 
tre, Harrisburg,  Pa.,  in  advertising 
"Salome,"  which  ran  all  of  the  week 
of  March  3  at  the  Victoria. 

Mr.  Geroge  had  facsimile  copies 
printed  of  the  $5,000  check  he  paid  for 
the  booking  of  "Salome"  for  a  week. 
On  the  back  of  the  check  he  carried 
printed   matter    describing   "Salome." 

Thousands  of  copies  of  this  check 
were  struck  off  and  distributed  through- 
out Harrisburg  and  surrounding  com- 
munities. Boys  distributed  them  in  the 
streets  and  every  film  patron  on  Mr. 
George's  mailing  list  received  one 
through    the    mail.      He    also    had    cuts 


March  15,  1919 

made  of  the  photograph  of  the  check 
and  then  gave  the  cuts  to  the  Harris- 
burg newspapers. 

The  result  was  that  on  the  opening 
day  a  long  line  of  people  were  in  front 
of  the  Victoria  before  the  opening  of 
the  show. 


Fay's  Theatre  Breaks  Its 
Previous  Business  Records 

THAT  the  combination  of  strong  at- 
tractions and  live  advertising 
methods  brings  its  own  reward  in 
the  box  office  record  is  proved  once 
more  by  the  experience  of  Fay's  Thea- 
tre, Rochester,  New  York,  which  re- 
ports that  it  has  just  completed  the 
most  successful  week  of  its  history, 
with  receipts  totaling  $7,500. 

Mr.  Fay,  who  conducts  Fay's  theatres 
in  Rochester,  Providence  and  Philadel- 
phia, plays  all  the  Fox  feature  pictures. 
His  theatres  are  conducted  on  a  com- 
bination vaudeville  and  film  policy — five 
or  six  acts  of  vaudeville,  a  short  screen 
subject  and  one  or  two  big  features 
being  included  in   his   daily  bills. 

Fred  Sahr,  who  is  manager  of  Fay's 
Rochester  theatre,  believes  not  only  in 
giving  a  liberal  bill  to  his  patrons,  but 
also  is  firm  in  his  conviction  that  lib- 
eral advertising  brings  big  results.  In 
this  he  receives  the  co-operation  of  the 
Buffalo  exchange  of  the  Fox  Film  Cor- 
poration, which  keeps  him  supplied  with 
mats,  advertising  suggestions  and  stills 
to  help  him  in  shaping  his  advertising 
copy. 

Mr.  Sahr  booked  William  Farnum  in 
"The  Man  Hunter"  for  all  of  last  week, 
and  because  of  the  bigness  of  the  pic- 
ture and  Mr.  Farnum's  popularity  in 
Rochester,  the  manager  of  Fay's  made 
an  exceptional  display.  Reports  show 
that  this  combination  of  advertising  and 
Farnum's  great  drawing  power  proved  a 
big  winner,  Fay's  being  filled  to  capacity 
at   each   performance. 


Protest   Moving   Censor   Headquarters 

Following  an  order  issued  by  Gover- 
nor Sproul,  of  Pennsylvania,  directing 
that  the  headquarters  of  the  State 
Board  of  Censors  shall  be  moved  from 
Philadelphia  to  Harrisburg,  managers 
of  twenty-nine  film  distributing  ex- 
changes in  the  Quaker  City  joined  in 
a  telegram  of  protest.  The  film  men 
set  forth  how  greatly  inconvenienced 
the  trade  would  be  if  pictures  must  be 
sent  to  the  State  capitol  to  be  passed 
upon  when  the  center  of  distribution 
activities  remains  in  Philadelphia. 
There  will  be  further  efforts  to  con- 
vince Governor  Sproul  that  the  move 
would  not  be  one  in  the  right  direction. 


Eighteenth    Engagement    for    Fox    Film 

It  long  has  been  the  contention  of 
producers  of  big  special  feature  films 
that  there  is  practically  no  limit  to  the 
drawing  power  of  such  productions,  and 
that  three  or  four  showings  in  a  com- 
munity are  oftentimes  not  enough  to 
satisfy  the   demand  of  the  public. 

In  support  of  this  is  cited  the  expe- 
rience of  the  William  Farnum  produc- 
tion, "Les  Miserables,"  in  Bridgeport. 
This  production  has  just  been  booked 
for  a  return  engagement  of  four  days 
at  Shea's  Park  Theatre,  Bridgeport, 
making  the  eighteenth  showing  of  "Les 
Miserables"  in  that  city. 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1491 


\Mr  C^>Q>9  <^Q>^? 


^<so $&%zyz>s£)  & 


Advertising  for  Exhibitors 


Conducted  by  EPES  WINTHROP  SARGENT 


i 

E 


^^J^^^r^TMJ^p^WOS&  ?M  MUMUJK!C;MLMlUMUM!LMU]*g  IMU&UffJJ&imU&LMLZ&U^ 


ProRrnms. 

RECBNTLT  an  organization  to  which  we 
belong  hired  one  of  the  largest  audi- 
toriums in  the  city  as  a  meeting 
place.  In  the  contract  was  a  clause  that 
for  all  social  sessions  we  were  to  furnish 
the  management  with  material  for  a  pro- 
gram which  they  would  supply  and  dis- 
tribute free.  A  similar  clause  is  written 
into  practically  all  theatrical  leases. 
This  is  because  all  New  York  places  of 
amusement  have  a  contract  with  a  pro- 
gram publisher  whereby  they  derive  a 
considerable  income  from  the  rental  of 
the  program  privilege  of  getting  out  the 
official  program.  It  is  a  matter  worth 
thousands  of  dollars  to  the  larger  houses, 
and  the  program  printer  must  make  his 
profit  in  addition.  If  it  can  be  made  worth 
while  in  so  large  a  scale  in  New  York, 
why  cannot  it  be  made  worth  while  to 
you?  It  can  be  done,  because  it  is  done 
by  many  managers.  If  you  do  not  want 
to  have  the  bother  yourself,  'why  not 
farm  it  out  to  the  local  printer,  being  ' 
careful  to  reserve  to  your  own  use  a 
definite  proportion  of  the  space?  It  is 
just  as  good  money  as  you  take  in  at  the 
box  office  for  admissions,  and  it  comes 
easier.     Think  it  over. 

An  Early  Start. 

Because   of    the    business,    the    Stillman, 

Cleveland,     made     an     early     opening     for 

"The   Heart   of  Humanity"   and  announced 

in  a  neat  two  fours  the  opening  time  and 


Announcement 


*v  a,*  to  permit  all  to  see  the  great  production, 

"The  Heart  of  Humanity 

Our  doors  will  open,  commencing  tomorrow 

(Thursday)  at  9:lj  a    m  . 

find  each  morning  thereafter  during  the 

showing  of  this  photoplay 

I  The  Heart  of  Humanity',  is  a  two-hour  feature, 

and  show*  wilt  start  at  JO  a   m.,  12,  J,  1 .  6.  s. 

and  the  last  sliow,  10  p.  m. 

Please  come  catty. 


Loew's  Stillman 


An    Announcement    with    Selling    Value. 

the  hours  when  the  feature  would  start. 
It  is  merely  an  announcement,  yet  it 
means  a  lot  more  to  the  public  than 
would  a  frantic  declaration  that  the  show 
was  playing  to  big  houses.  It  means  a  lot 
more  than  would  adjectives. 
Good  Work. 
Here  is  a  better  than  usual  advertise- 
ment from  Harry  Pomeroy  of  the  Holman 
Theatre,  Montreal.  It  seems  to  answer  to 
all  the  points  of  good  advertising,  and  as 
such  is  entitled  to  close  study.  In  the 
first  place  the  house  signature  is  clear 
and  distant.  The  Holman  regualrly  uses 
this  signature,  so  it  is  known  at  a  glance. 
The  attractor  sketch  is  planned  to  catch 
they  eye  with  the  large  head  and  then 
hold  the  attention  with  the  detailed 
sketch.  The  title  is  clearly  lettered, 
with  the  days  just  above,  and  in  the  panel 
is   a  seven   line   bank   of  selling   talk.     It 


is  all  brief,  clear  and  definite  with  the 
other  features  held  away  in  a  second 
reverse    cut.      And    you    will    notice    that 


TODAY,   FRIDAY   AND   SATURDAY 
jeaturin^f 

FRANCIS  FORD 


THIi   IS    A*.     JkSTSUSrtSSSS 


fss  .-?--  r-2A>* 


LYOH5MORAN  COMEDY*-  OTHER   FEATURES 
MUPiON  *nd  HI3   -SYMPHONY  FIVE 

Sft'&V  GRACL  CUNARD-AFTERTHE  WAR" 


A   Well   Planned   Cut   from   the    Holman, 
Montreal. 

Mr.  Pomeroy,  who  is  a  shrewd  advertiser, 
turns  to  type  for  his  chief  argument.  He 
knows  it  is  better  than  hand  lettering, 
because   he   has   found   out. 

Worked  for  a  Week. 
Annabel  Davidson,  press  representative 
of  the  City,  Brockton  Mass.,  as  well  as 
the  Strand  and  Rialto,  under  the  same 
management,  sends  in  an  unusually  elab- 
orate campaign  for  "Virtuous  Wives." 
The     film     was    booked    for    the    week    of 


What  if  Virtue  in  a  wifel 


"VIRTUOUS  WIVES"         Issd 
CITY  THEATRE  V!l'll  JANUARY  27th 


A  Four  Sevens   Used   Nine   Days   in   Ad- 
vance   of    a    Showing    by    the    City  • 
Theatre,  Brockton,  Mass. 

Jan.  27.  Jan.  18,  nine  days  ahead,  the 
Saturday  evening  papers  carried  four 
sevens.        There   is   not   much   selling   talk 


in  the  opening  shot;  merely  the  an- 
nouncement that  the  film  was  coming. 
The  selling  campaign  started  the  follow- 
ing Monday  with  a  special  single  three, 
which  was  used  for  three  days,  with  a 
change  of  copy  for  each  day.  On  Thurs- 
day the  space  dropped  down  to  four  inches 
with  seven  inches  on  Friday.  These  were 
all  singles  and  three  out  of  the  five  used 
the  same  reverse   cut,   which   plays  up  the 


CITY  THEATRE 


The  Event  2.  Season  I  | 

ANITA 
STEWART'S 

"Virtuous  Wives'' 

BITIRt  WEEK  Of  J»».  '1 

CITY  theatre! 


Three      Single      Threes      Following      the 
Initial    Display. 

star  and  title,  but  carries  two  other  lines 
in  a  face  too  small  to  be  read  without 
a  glass.  The  Friday  advertisement  used 
a  small  scene  cut  of  the  usual  two-people 
sort.  The  Saturday  before  the  opening 
both  of  the  local  papers  came  out  with 
four   sixes.     One   of   these   is   shown.      The 


An  Incomparable  Combination! 
A  BEAUTIFUL  STAR 

ANITA  STEWART 

*  FAMOUS  STORV 

"VIRTUOUS  WIVES" 


fwSm 


An  All-Star  Supporting  Cast 


MAGNIFICENT   STAGING   t   COSTUMING 


City  Theatre 


One    of    the    Four    Sixes    Used    to    Wind 
Up   the  Advance  Campaign   the   Sat- 
urday   Before    the    Opening. 

idea  is  good,  but  the  beautiful  star  and 
the  famous  story  take  so  much  space 
that  the  noted  author  gets  only  an  eight 
point  line.  It  should  have  been  spaced 
to  get  all  three  in  display.  The  date 
line  is  also  buried  in  an  eight,  though 
the  date  is  far  more  important  than  the 
paneled  "magnificent  staging  and  cos- 
tuming." Evidently  the  type  was  sent 
to  the  printer  without  being  marked.  The 
other  display  is  better  set  and  has  a 
stronger  appeal  because  it  makes  a  bid 
to  the  imagination  by  telling  that  the 
story  deals  with  high  society  in  New  York, 
and  this  always  pulls  out  of  town.  A 
nine  day  advance  campaign  is  something 
of  a  novelty,  and  Miss  Davidson  has  han- 
dled it  well  at  a  minimum  of  expense.  It 
is  better  polity  to  start  big  'and  then 
run  back  to  ones  than  to  start  with  ones 
and  run  up,  for  the  single  column  spaces 
will   ride   on   the   first   day   spread. 

Steve    Stunts. 

Steve  Farrar  sends  in  as  adaptation  of 
A.  C.  Raleigh's  "Going  to  Pete"  copy, 
showing  the  only  way  he  can  get  on  the 
front   page    of   the   Harrisburg   papers.   He 


1492 


THE     MOVING     PICTURE    WORLD 


March  15,  1919 


had  to  spread  it  over  three  columns,  and 
the  weather  box  in  the  center  certainly 
does  not  hurt  the  chance  of  the  adycj, 
tisement  being  read.  Most  country  papers 
will   sell    both   sides   of   the   sheet   a-fid    the 


How    Steve    Farrar    Is    Able    to    Get    on 
the    Front    Page. 

edge  if  they  can  get  a  price,  but  the 
Register  has  pride  in  its  appearance,  and 
you  have  to  get  on  as  pure  reading  mat- 
ter, though  you  can  get  full  face  type. 
Harrisburg  is  going  through  the  throes 
of  the  press  criticism.  Both  Steve  and 
the  Grand  have  taken  to  quoting  the 
papers,    and    we    don't    believe    that    even 


I  Tonight 

IH  [Mirr»f  *|H 


ORPHEUM 


Beneath  His  Smile  He 
Wondered- 


'Under  the  Yoke' 


A  Tkeda  Sara  Saper  Production. 


i  GOOD   LAUGH   GET   IN   ON  - 


Funny  FATTY  ARBUCKLE  in  "Good  Night  Nurse" 

WHAT  CRTTICS  THINK  OF    -GOOD   NIGHT  NURSE" 


OFFICIAL  WAR  REVIEW 


Afulif  by 
Orphcum  Concert  Orchrstr, 


A    Four    Elevens    in    Which    Prominence 
Is     Given     Press     Criticisms. 

the  country  towns  care  much  for  criticism 
any  more.  They  have  seen  so  much  good 
criticism  wasted  upon  poor  shows  that 
they  mistrust  the  press  comment.  We 
think   that   a   four   eights    in    which    Steve 


ORPHEUM 


Children 10c 

Adults.-.ISc 


ttarry  Morey 

with  Florence  Deshoo 


GOLDEN 
GOAL" 

DID  IT  PBOVE  WORTH  WHILE' 


LEAH  BAIRD 

In  •   Fiftaco   EpitoJ*    Serial 

"Wolves  of  Kultur 

W.tb  SHELDON  LEWI5 
YOU  MUST  SEE  Ihla  moat  amazing  .dv.nlar, 
aenal  wMcb  will  appeal  to  kit  da, 
a  acnaible.  cohmst.  logltaj  *oty 
and  cngradng  tnleruL  mailing 
Ury  and  detective  Ulea  of  Edgar 
A  Conao  Ooyl, 


Sidney  Drew  Comedy 


BIG    V   COMEDY 


PATHE  NEWS 


•HAND?'  UP"  9lh  Episode 


A   Better   Style   of   Display,   Though    the 

Two    Column    Arrangement 

Is    Not    Sightly. 

writes  his  own  stuff  will  sell  much  better. 
But  we  don't  like  the  double  column  style 
of  display  which  Steve  affects  lately, 
especially    when    it    is    only    two    columns 


le,  as  many  of  them  are.  The  printer 
^makes  it  worse  by  boxing  in  each  item 
in  its  own  little  pen.  There  are  much 
better  styles  of  display,  for  example,  the 
bank  of  eight  point  running  to  the  right 
of  the  cut  with  "Wolves  of  Kultur"  below 
that  and  the  comedies  and  news  weekly 
strung  across  the  bottom  of  the  adver- 
tisement, paneled  if  desired,  but  smaller, 
that  they  may  not  detract  from  the  main 
show. 

McCormick's    "Cannibals." 

S.  Barret  McCormiek  found  Martin 
Johnson's  "Cannibals"  so  strong  an  at- 
traction that  he  billed  them  over  Geral- 
dine  Farrar  and  Douglas  Fairbanks  the 
two  weeks  he  had  the  series,  and  he 
played  them  up  like  a  circus.  He  knows 
that  anything  out  of  the  ordinary  will 
pull  better  than  a  photoplay  because  in 
photoplays  there  is  just  the  difference  of 
degree  while  novelties  pull  of  their  own 
strength,  so  he  featured  the  blacks  and 
played  them  strong.  The  first  display 
shows    the     Saturday    advertisements     for 


A    Four    Elevens    and    a   Four    Thirteens 

In     Which     An     Oddity     Is     Featured 

above    the    Photoplay    Feature    for 

Two  Successive   Weeks  At  the 

Circle,    Indianapolis. 


two  weeks.     That  on  the  right  is  the  key 
plate  for  the  colored  advertisement,  which 
Mr.  McCormiek   now  uses  regularly.     Note 
the    amount    of    text    he    employs    for    the 
"Cannibals."     He  knows  that  this  is  some- 
thing he  can  talk  about.     Here  is  a  detail 
of   the   text   of   one   of  the   displays: 
Stranger    Than   Any    Book    of    Fiction, 
More  Fascinating  Than  Jack  London's 
or    Stevenson's    Imaginative    Tales    Is 
This  Actual   Picture  of  Cannibal  Life. 
Hear   the   war   drums   sounding. 
See   the    Devil-Devil    house    with    its 
drying    skulls    and    wizened    old    high 
priest  of  mystery. 

See  the  warriors,  giant  blacks  with 
nose  rings  and  clinking  anklets,  watch 
them  in  their  frenzied  dance  of  death. 


Two      More      Saturday      Displays 
Other    Papers. 


Here  come  the  pygmies,  strange  lit- 
tle creatures  from  the  dark  country. 

Then  the  native  girls  dancing  tc 
the  wild  music  of  tom-tom  and  noise 
flute. 

All  about  is  a  paradise  of  tropical 
beauty. 

Giant     Palms     sigh     in     the     gentle 
breezes    of    the    South    Seas,    yet    here 
is     human     savagery,     dark      mystery, 
amazing   sights   that   the   eye   of   civil- 
ized man  never  before  gazed  upon. 
In  each  advertisement  the  details  differ, 
but   all   use   plenty   of   small   type   because 
there    is    so    much    to    talk    about    that    is 
well    worth    while.      Two    smaller    Satur- 
day  displays   differ  from   the   first   set   but 
follow  the  same  general  layout.     The  dis- 
play   on    the   left    is    given    almost    wholly 
to  the  special  feature,  but  once  identified, 
the  following  week's  space  is  more  evenly 
divided,   though   the   blacks   still   have   the 
best  of  it.     Mr.  McCormiek   has  done   the 
same   thing   with   war   pictures    and    other 
specials,   because  he  knows  that  anything 
of   this   sort   offers   a   better   talking   point 
than    straight    photoplays.      For    example, 
there  can  be  no  stronger  appeal  than  this 


Mrs.  Johason  and  one  of  the 
wives  ot  a  cauibai  chief. 
The  chief  wanted  to  trade  this 
one  and  four  others  to  Mr. 
Johnson  for  the  little  white 
woman. 


F>ve  reels, 
hour  of  amazinf- 
scenes,  startling 
and  unconven- 
tional pictures 
of  the  people  of 
the  South  Seas, 
naked,  ferocious, 
man-killiag  aid 
maa-eating 
ages. 


Martin  Johnson's 

CANNIBALS 


A  Detail   of  One  of  the  Advertisements, 
Showing  How  the  Appeal  Is  Made. 

contrast  between  Mrs.  Johnson  and  the 
King's  wife,  and  one  can  understand  why 
the  king  was  willing  to  trade  five  of  his 
ample  supply  for  Mrs.  Johnson.  You  can 
do  the  same  thing  with  a  two  reel  pic- 
ture if  you  play  it  up  right  and  you 
have  the  material  in  the  first  place.  Peo- 
ple tire  of  photoplays  and  an  occasional 
change  of  this  sort  Is  not  only  welcome 
but  profitable. 

More    Cannibals. 
Here  is  how  Harry  Pomeroy  of  the  Hol- 
man,   Montreal,   boomed  the   Cannibal   pic- 
ture.     It   is   a   rather   more    elaborate   dis- 
play   than    usual,    but    in    addition    to    the 


A     Lobby    Display    from     the     Holman, 
Montreal. 

value  of  the  subject,  the  suggestion  of  a 
South  Seas  Island  in  the  middle  of  a 
Canadian  winter  was  not  without  its  ap- 
peal.    Managers  everywhere  seem  to  have 


March  15.  1919 


THE    MOVING    PICTURE    WORLD 


1493 


been  keenly  alive  to  the  advertising  value 
of  this  release  and  have  taken  it  up 
strongly;  above  the  average  feature. 

Good  and  Bad. 

Here  are  three  displays  of  varying  merit 
from  W.  E.  Drumbar,  of  the  Strand,  Knox- 
ville,    Tenn.      The    first    is    a    three    eights 


very    well    done,    and    a    good    use    of    the 
press     book     material.         Apart     from     his 


ITgJBCTIIB^^ 


A    Nicely    Laid    Three    Eights    from    the 

New,  Knoxville. 

■ 

and  makes  one  of  the  most  sightly  ads. 
we  have  seen  in  some  time.  There  is  an 
ample  line  of  selling  talk  from  the  cast 
to  the  five  line  type  bank  below  the  title, 
the  star  and  main  title  are  well  displayed 
and  the  signature  and  attractor  cut  are 
both  well  placed.  We  presume  that  the 
New  Theatre  is  one  of  the  Signal  Amuse- 
ment Company's  chain.  The  second  dis- 
play, for  the  Strand,  is  not  so  good.  The 
reverse  cut  does  not  permit  the  lettering 
to  stand  up,  beyond  the  title,  and  the  only 
good    lines    are    for    the    star    and    the    at- 


^v   Anita  Stewart 
fill  Virtuous  Wives'' 

)     Si  •■  ■  -■  0. -.-.?.■  i  ,;.:.'i:  =on=>  Ciir.^vvolit-in 

„«(*$'•'►.  ■";■•  Ki&iTW  No.-ftl  of  Married  Life 

W  ••    '  \:i-"  in  Nt'w  r-rK  Society, 
"til*"  * ''%.t      I  iarVjdKr 


The  Reverse  Cut   Seldom   Makes   a  Good 
Display. 


traction.  The  rest  is  largely  lost  through 
small  lettering  and  a  lack  of  contrast.  Un- 
less the  black  in  a  reverse  cut  is  very 
black,  the  effect  is  wholly  lost,  and  this 
printing  is  not  good.  Note  how  much  bet- 
ter the  house  signature  in  the  mortise 
stands  out.  It  would  appear  that  there 
are  a  number  of  reverse  cuts  in  the  line 
of  advertising  supplied  by  the  releasing 
company.  It  looks  all  right  in  the  press 
book,  but  it  never  works  out  as  well  in 
the  hurried  printing  of  the  small  town 
paper.  The  third  is  an  all-type  display 
in  which  the  copy  is  far  better  than  the 
composition.  The  lines  are  too  rigidly 
straight.  It  is  all  too  evenly  balanced 
to    have    a    good    effect,    but    the    copy    is 


!::»::;:  iitu  "qa 


STRAND 


"Where  Quality  Meets" 


ANITA  STEWART 

"VIRTUOUS  WIVES" 


lOn|w*JlT  paMuhrd  m    Counopoluui    » 


A   Four   Sevens   in   Which   the   Effect   of 

Good   Copy    Is   Partly   Lost   Through 

Too  Formal  Composition. 

newspaper  display,  Mr.  Drumbar  plas- 
tered the  lobby  with  portraits  of  the 
star. 

•  That    Mickey    Hook-up. 

Here  is  part  of  a  page  from  the  Denver 
Times  to  show  how  the  local  Columbia 
people   hooked   up   with   Mickey   when   the 


A   Quarter   Page    Hook-up    with    Mickey 
Showing    How    the    Phonograph 

Angle  Works. 

i 

film  first  played  Denver.  This  is  a  four 
elevens;  practically  a  quarter  of  a  page 
plus  an  additional  inch,  and  it  is  only  one 
of  several  used  during  the  run  of  the  piece 


A    NEW   HELP   FOR   MANAGERS 


Picture  Theatre 
Advertising 

By  EPES  WINTHROP  SARGENT 

Conductor  of  Advertising  for  Exhibitors  In  the 
Moving   Picture  World 


a 


TEXT  BOOK  AND  A  HAND  BOOK,  a 
compendium  and  a  guide.  It  tells  all 
about  advertising,  about  type  and  type- 
setting, printing  and  paper,  how  to  run 
a  house  program,  how  to  frame  your 
newspaper  advertisements,  how  to 
write  form  letters,  posters  dr  throw- 
aways,  how  to  make  your  house  an 
advertisement,  how  to  get  matinee 
business,  special  schemes  for  hot 
weather  and  rainy  days.  All  practical 
because  it  has  helped  others.  It  will 
help  you.  By  mail,  postpaid,  $2.00. 
Order  from  nearest  office. 


MOVING  PICTURE  WORLD 

516  Fifth  Ave.,  New  York 

Schiller   Building;,   Chicago,   111. 
Wright  &  Callender  Building,   Los  An*elea,  Cal 


at  the  American.  It  is  one  of  the  best 
hook-up  stunts  ever  devised  for  a  pic- 
ture, and  it  worked  even  in  the  small 
towns,  not  alone  in  the  newspapers,  but  in 
window  displays  and  in  lobby  and  house 
machines.  And  it  is  good  because  both 
sides  share  alike  in  whatever  advertising 
there  is.  The  film  helps  the  sale  of  rec- 
ords and  the  sale  of  records  helps  the 
sale  of  the  film.  It  works  the  same  way 
for  the  printed  song.  That  is  the  essence 
of  all  hook-ups.  Don't  merely  ask  for  the 
loan  of  a  window.  Show  a  merchant  how, 
by  loaning  his  window,  he  can  increase 
his  own  business  as  well  as  yours,  and 
you  have  him  landed. 

Designs. 
Here  are  two  displays  from  Denver 
for  The  Heart  of  Humanity.  One  is  four 
elevens  and  the  other  three  sixes,  but 
entirely  apart  from  the  fact  that  one  dis- 
play is  almost  twice  as  large  as  the  other, 
the  larger  display  is  twice  the  value  of  the 


Two  Displays  in  Which  a  Novel  Compo- 
sition   Gives    One    a    Much    Greater 
Value     Than     Its     More     Formal 
Companion. 

other,  the  layout  catching  the  eye  far  bet- 
ter than  the  cut  attractor,  and  it  gets  the 
message  over  better.  In  addition  it  has 
more  selling  value  because  it  deals  with 
first  hand  facts  and  not  with  reproduced 
comment  from  other  papers.  It  tells  that 
the  picture  was  witnessed  by  the  Colorado 
legislature.  That  makes  the  picture  no 
better  than  it  was,  but  it  does  create  the 
impression  that  the  film  must  be  worth 
while  since  the  legislative  body  was  will- 
ing to  sit  through  it.  It  will  be  noted  that 
the  Rivoli  features  its  orchestra,  but  the 
half  tone  has  not  the  strength  of  Harold 
B.  Franklin's  silhouette  of  his  thirty  play- 
ers. Half  tone  is  seldom,  if  ever,  as  good 
as  line  work  and  benday  for  newspaper 
display.  It  muds  up  too  easily  and  then 
the  value  of  the  cut  is  lost.  This  is  espe- 
cially true  of  a  standing  half  tone  which 
is  cast  from  every  night.  The  beating  and 
the  press  will  break  down  the  best  half 
tone  made  in  a  short  time  and  then  the 
space  is   wasted. 

The    P.   P.   A. 

You    have    seen    the    "passionate    press 
agent"  referred  to  in   the  papers  now  and 
then,   but   perhaps   you   never  saw   any   of 
his  product.     They  seem  to  have  one  at  the 
Elmwood,    Buffalo.      Here    is    the    way    he 
plays  up  The  Road  Through  the  Dark: 
Clara    Kimball    Young — the    Orchid 
of  the  Screen — they  have  crowned  her 
in     New     York     since     she     has     given 
America  this  flower  of  all  pictures  to 
enjoy.     It  is  the  wine   of  life,   the  cup 
of     love     abrinu       Passionate — adven- 
turesome,    yet     not     too     sensational. 
The  gowns  are  by  Lucille — all  dreams. 
That  surely  is  what  you  can  call  opulent 
language,  but  it  will  sell  the  film,  and  that 
is   what   press   agents   are    for.      Put   some 
jazz   into   your  appeal   and  people   will  ac- 
tually   want    to    see    the    picture.      Merely 
tell  that  you  have  it  and  they  will  see  it 
if    they    want    to.      You    must    be    certain 
that  you   can   take  a  fall   out   of   the   dic- 
tionary before  you  try  to  sling  words  reck- 
lessly, but  it  will  come  with  practice,  and 
if  you  cannot  now,  just  practice  up.     It  is 
profitable. 


1494 


THE    MC/vING    PICTURE    WORLD 


March  15,  1919 


Conducted  by  EPES  WINTHROP  SARGENT 

NOTICE ! 
Questions   relating  to  the  writing  of  photoplays   and  photoplay   synopses   will  be 
replied    to   by    mail    where   a    return   envelope,   properly    stamped,   accompanies    the 
inquiry.     No   attention   will   be   paid   to   questions   relating   to   the    market,  nor  can 
manuscripts  or  parts  of  manuscripts  be  criticized. 


The   Synopsis. 

(Continued  from  last  week.) 
"Spike"  catches  this.  "Who  is  this — 
Bobby  Briggs?"  She  nods.  Spike  grins. 
"Oh,  well,  if  that's  who  it  is,  I  might 
be  able  to  help  you  out."  He  knows 
Bobby,  perhaps  he  could  get  away  with 
it   as  a  lark. 

Corinne  turns  to  him  with  heart-felt 
thankfulness.  He  is  so  kind.  "Spike" 
tells  her  to  leave  it  to  him.  He  ■will  grab 
Bobby  and  make  his  get-away.  He  gives 
her  the  address  of  his  camp.  She  asks 
him  if  he  accommodates  ladies.  He  tells 
her  there  is  a  hotel  nearby  where  she  can 
put  up — that  he  would  be  very  glad  to  do 
anything  else  he  can  for  her.  His  camp 
is  strictly  for  men. 

When  Corinne  leaves  the  gymnasium 
her  heart  is  light.  The  wild  idea,  born 
the  night  before,  is  ready  to  be  put  into 
execution.  It's  an  idea  that  will  work  two 
ways — for  Bobby  and  for  her  father.  It 
is  fortunate  indeed  that  Bobby  happened 
to  mention  "Spike"  Brogan.  "Spike"  was 
the  one  she  needed. 

The  next  day,  muffled  in  a  fur  overcoat, 
although  the  children  on  the  sidewalk 
were  bare-kneed  and  lightly  dressed,  Bobby 
is  assisted  into  his  father's  limousine.  The 
ever  present  valet  adjusts  the  robes  about 
him,  lowers  the  windows  to  just  the 
proper  height,  gives  him  a  dose  of  medi- 
cine,  and  climbs  up   beside  the  chauffeur. 

A  mile  further  down  the  avenue  the 
car  stops,  while  the  valet  goes  into  a  drug 
store  at  Bobby's  command.  Hardly  has 
he  disappeared,  when  the  chauffeur  is  sent 
for  a  package  of  cigarettes.  The  chauffeur 
doesn't  know  that  cigarettes  are  taboo 
with  Bobby. 

At  this  moment,  "Spike"  Brogan  comes 
around  the  corner  in  his  flivver,  going  up 
the  avenue.  It  is  a  simple  thing  for  Bobby 
to  step  out  onto  the  running  board  and 
over  into  "Spike's"  flivver  and  away. 

When  the  chauffeur  and  the  valet  re- 
turn, Bobby  is  gone.  At  first  they  are  not 
alarmed,  but  as  the  minutes  pass  a  chilly 
fear  creeps  down  the  valet's  spine.  He 
resigns  on  the  spot  and  sends  the  chauf- 
feur home  to  break  the  news  to  the 
Briggs'   family. 

That  night  the  Briggs'  household  is  in 
a  turmoil.  Bobby  has  disappeared.  It  is 
difficult  to  say  who  feels  the  worst,  old 
Barron  Briggs,  who  has  lost  the  successor 
to  his  business,  or  Mrs.  Briggs,  who  has 
lost  an  only  son;  the  doctor,  who  has  lost 
a  most  promising  case,  or  the  nurse,  who 
has  lost  her  job. 

The  scene  now  shifts  to  Mr.  "Spike" 
Brogan's  camp  in  the  woods.  Bobby  is 
not  the  only  patient,  but  Bobby  is  the 
most  unwilling  one,  for,  whereas  he  has 
set  out  to  cure  himself  by  the  well-known 
training  methods  of  a  famous  athletic 
doctor,  he  lacks  the  courage  to  carry  it 
through.  It  is  so  much  easier  to  remain 
at  home  and  be  coddled.  He  has  read  the 
disgust  in  Corrine's  eyes,  and  that  is  really 
what  holds  him  to  his  determination.  She 
never  will  love  him  until  he  makes  a  man 
of  himself.  He  knows  that;  he  has  de- 
termined to  make  a  man  of  himself  or  die 
in  the  attempt,  and  it  looks  as  though 
he  would  die. 

"Spike"  is  a  merciless  trainer.     He  pulls 


off  the  overcoats  and  blankets  which 
Bobby  piles  on  his  bed  at  night.  He  throws 
a  pail  of  ice  water  over  him  in  the  morn- 
ing when  he  first  gets  up.  He  makes  him 
run  a  mile.  Bobby  tries  to  duck  this  by 
grabbing  a  farm  wagon.  It  doesn't  work, 
"Spike"  catches  him  and  makes  him  run 
two    miles. 

Meanwhile,  Corinne  is  craftily  estab- 
lished in  a  little  roadhouse  not  far  from 
"Spike's"  camp.  She  has  brought  her 
maid,  an  elderly,  motherly  woman,  telling 
her  father  that  she  is  going  away  to  visit 
friends  for  a  few  days.  And  now,  from 
a  distance,  she  watches  the  progress  of 
"her"  experiment. 

The  New  York  papers  have  finally  con- 
cluded that  Bobby  has  been  kidnapped. 
This  supposition  becomes  confirmed  when 
Briggs  receives  a  mysterious  letter  notify- 
ing him  that  his  son  is  safe,  that  he  will 
hear   from    him   later. 

We  now  introduce  Wesley  Martin.  If 
anybody  in  this  world  is  no  good,  it  is 
Martin.  He  is  a  rounder  -in  every  sense 
of  the  word.  Morally  no  good,  physically 
worn  out  from  the  carousings  which  made 
his  name  a  by-word  among  the  gilded 
cafes  on  Broadway,  Wesley  has  sought 
the  cure  of  "Spike"  Brogan's  camp  for 
two  reasons.  First,  it  is  a  fad,  and  Wesley 
plays  fads  both  ways  from  a  chorus  girl. 
Tn  the  next  place,  he  realizes  that  he 
needs  a  rest.  His  health  is  worrying  him. 
A  few  days  in  such  a  camp  ought  to  do 
him   a  world  of  good. 

The  afternoon  of  his  first  day  at  the 
camp,  Wesley  decides  to  take  a  stroll,  and 
is  surprised  to  see  a  pretty  girl  approach- 
ing. 

"I  forgot  that  they  have  chickens  in  the 
country,"  muses  Wesley.  The  next  moment 
he  comes  face  to  face  with  Corinne  Norris. 
Corinne  at  one  time  was  an  old  friend  of 
his.     At  least  he  would  like  to  think  so. 

Corrine  cares  little  or  nothing  for 
Wesley.  She  realizes  his  utter  worthless- 
ness.  Wesley,  now  overjoyed  at  seeing 
one  girl  from  civilization  to  whom  he  can 
talk,  hits  the  one  responsive  chord  in 
Corinne's  heart.  As  she  is  about  to  pass 
him,  he  tells  her  in  abject  tones  that  he 
has  reformed.  As  proof  of  it,  he  is  down 
to  "Spike"  Brogan's  camp.  He  is  going 
to  make  a  man  of  himself,  he  has  cut  out 
the  old  life,  no  more  of  that  stuff  for  him. 
Corinne  once  had  faith  in  him — won't  she 
help  him? 

Corinne  will,  and  be  it  said,  Corinne  has 
an  ulterior  motive.  She  wishes  to  learn 
of  Bobby's  progress.  She  can  learn  from 
Wesley  Martin  what  otherwise  she  must 
gain  from  surreptitious  visits  to  "Spike" 
Brogan's  camp  if  she  is  to  get  her  in- 
formation. 

She  tells  him  that  she  is  stopping  at  the 
hotel  not  far  from  there,  she  even  promises 
to  see  him,  if  he  would  call.  She  has  gone 
away  to  the  country,  she  explains,  for  a 
rest.  The  explanation  satisfies  Wesley. 
He  has  long  ceased  to  have  any  great 
amount  of  curiosity  about  any  one  thing 
more  than  five  minutes  at  a  time. 

Thus,  with  the  passing  days,  Bobby  is 
rejuvenated.  Even  "Li'l  Chocolat,"  the 
water  carrier  of  the  camp,  grins  appre- 
ciatively when  Bobby  calls  out  for  an- 
other pail  of  oatmeal  and  a  second  gallon 


of  coffee,  figuratively  speaking,  about  6:30 
in    the   morning. 

The  one  person  to  mar  the  happiness  of 
Bobby  in  the  recovery  of  his  health  is  the 
proximity  of  Wesley  Martin.  Bobby  has 
always  disliked  the  man,  not  as  he  has 
disliked  other  men,  but  with  a  loathing 
and  repugnance  which  is  intuitive  rather 
than  specific.  Bobby  may  have  been  wild 
a  bit,  but  he  has  always  been  "decent," 
in.  a  man's  sense  of  the  word.  So  much 
he  cannot  say  for  Wesley.  Wesley'is  not 
forced  to  the  same  rules  required  of  the 
other  members  of  the  camp.  It  was  so 
stipulated  before  he  joined.  This  fact 
alone  is  seized  upon  by  Wesley  to  place 
himself  in  a  somewhat  superior  position 
to  the  other  men.  The  truth  is,  Wesley 
would  have  gone  back  to  the  city  in  few 
days,  but  for  his  daily  meeting  with 
Corinne. 

During  these  talks,  strangely  enough, 
Corinne  usually  asks  after  the  health  and 
improvement  of  Bobby.  Briggs.  It  makes 
him  suspicious — perhaps  there  is  another 
motive  in  her  choice  of  location  for  her 
rest  and  vacation. 

In  the  camp,  bad  blood  between  Wesley 
and  Bobby   flares   into   flame. 

Bobby  has  returned  from  a  long  hike 
to  find  Wesley  using  Bobby's  best  bath 
robe  as  a  towel  to  wipe  the  mud  from  his 
boots. 

"Oh,  does  this  rag  belong  to  you?"  he 
asks. 

"This  Rag"  set  Bobby  back  about  thirty 
bucks.  Bobby  doesn't  mind  that,  but  he 
does  object  to  the  contempt  with  which 
Wesley   treats   the   subject. 

"I  fawncy  we  had  better  give  it  a  bawth," 
says  Wesley,  as  he  tosses  the  garment  into 
the  horse-trough.  Wesley  does  it  in  a  most 
superior  way.  Bobby  hardly  knows  his 
own  strength  and  health  yet.  He  hears  the 
laughter   of  the  camp  and   sees  red. 

Everyone  knows  Bobby  Briggs,  and 
whereas  he  has  been  living  faithfully  up 
to  the  rules  and  regulations  laid  down  by 
"Spike"  Brogan,  none  of  them  have  a  very 
exalted  idea  of  Bob's  bravery.  Bobby  feels 
himself  that  if  he  were  a  real  man  he 
would  pitch  Wesley  into  the  horse-trough 
after  the  bath  robe.  This  galls  him.  He 
strides  away. 

On  the  edge  of  the  clearing  "Spike" 
Brogan    catches   up   with   him. 

"Still  pretty  soft,  eh?  You  need  a  lot 
of  hard  work  yet." 

(Continued    next    week.) 


TECHNIQUE  OF  THE 
PHOTOPLAY 

By  Epes  Winthrop  Sargent 

A  book  replete  with  practical  pointers  on 
the  preparation  of  stories  for  the  screen, 
answering  the  hundred  and  one  questions 
which  immediately  present  themselves 
when  the  first  script  is  attempted.  A  tested 
handbook  for  the  constant  writer  of  pic- 
ture plots.  "Stralght-from-the-shoulder" 
information  from  an  author  with  a  wealth 
of   real   "dollars-and-cents"    experience. 

By  Mall,  Postpaid,  Three  Dollars 

Pnblished   and   For   Sale   by 

THE  MOVING  PICTURE  WORLD 

516  Fifth   Ave.,  N.   Y. 

Schiller  Building,  Chicago. 

Wrlgrht  A  CaUender  Hldg.,  Loa  Angeles. 


March  15.  1919 


THE     MOVING     PICTURE    WORLD 


1495 


Projection     Department     jj 


Conducted  by  F.  H.  RICHARDSON 


tt-JSgftWJMiiLkgS 


Important  Notice. 

OWING  to  the  mass  of  matter  awaiting 
publication,  it  is  impossible  to  reply 
through  the  department  in  less  than 
two  to  three  weeks.  In  order  to  give 
prompt  service,  those  sending  four  cents, 
■tamps  (less  than  actual  cost),  will  re- 
ceive carbon  copy  of  the  department  reply, 
by  mail,  without  delay.  Special  replies 
by  mail  on  matters  which  cannot  be 
replied  to  in  the  department,  one  dollar. 
Both  the  first  and  second  sets  of  ques- 
tions are  now  ready  and  printed  in  neat 
booklet  form,  the  second  half  being 
seventy-six  in  number.  Either  booklet 
may  be  had  by  remitting  25  cents,  money 
or  stamps,  to  the  editor,  or  both  for  40 
cents.  Cannot  use  Canadian  stamps.  Every 
live,  progressive  operator  should  get  a 
copy  of  these  questions.  You  may  be  sur- 
prised at  the  number  you  cannot  answer 
without  a  lot  of  study. 


Current   Effect   on   the   Crater. 

G.  F.  Benkelman,  of  the  laboratory  of 
the  Speer  Carbon  Company,  St.  Marys, 
Pennsylvania,  has  contributed  to  this  de- 
partment  the   following: 

"The  relationship  of  the  brightness  of 
the  positive  crater  of  the  D.  C.  arc  with 
the  current  has  been  discussed  from  time 


to  time  by  operators  and  projection  engi- 
neers. Some  of  the  opinions  held  by  au- 
thorities on  the  D.  C.  arc  are:  That  the 
amount  of  light  per  unit  crater  area  is 
independent  of  the  current  used  for  the 
same  kind  of  carbons.  Increasing  the  cur- 
rent on  a  D.  C.  arc  increases  the  candle 
power  per  unit  crater  area  and  also  the 
crater  area. 

"Mr.  Blondel*  has  said  that  although 
the  maximum  brilliancy  of  the  crater  was 
Independent  of  the  current  flowing  in  the 
arc,  yet  that  the  average  brilliancy  of  the 
Incandescent  portions  increased  both  with 
the  intensity  and  density  of  the  current, 
until  the  crater  was  well  saturated.  If, 
he  said,  the  value  of  the  current  be  sud- 
denly varied,  the  intrinsic  brilliancy  un- 
dergoes a  temporary  and  very  appreciable 
variation  which  may  reach  10  per  cent  and 
which  diminishes  gradually  until  the  di- 
mensions of  the  crater  are  so  altered  as 
to  restore  the  surface  of  emission  to  the 
value  it  ought  to  have  for  the  new  cur- 
rent. He  considered  that  the  heating  of 
the  crater  only  took  place  at  the  surface, 
and  that   the   temperature  of  volatization 


was   only    reached    by   a   very    thin    super- 
ficial film. 

"The    following    article    deals    with    the 


«5 


"""'  l""!  fel- 


subject  which  will  be  of  interest  not  only 
to  the  technical  man,  but  gives  many 
practical  operation  conditions  to  the  mov- 
ing  picture    projectionist. 

"In  making  the  tests  described  in  this 
article,  the  carbons  were  burned  in  a 
Standard  moving  picture  lamp  house.  The 
condensers  were  omitted  allowing  the 
light  to  go  from  the  positive  crater  unob- 
structed to  the  test  plate  whose  center 
coincided  with  a  horizontal  line  extending 
to  the  center  of  the  positive  crater. 

"Fig.  1  shows  the  exact  set  up.  The 
angle  of  the  positive  crater  and  the  sepa- 
ration of  the  carbons  were  maintained  in 
the  same  relative  position,  by  noting  the 
coincidence  of  the  image  of  the  carbons 
through  a  pinhole  in  the  side  door  on  a 
screen  with  established  marks.  About 
two  inches  from  the  pinhole,  a  condenser 
was  mounted  and  this  served  to  sharpen 
the  picture  of  the  arc  and  the  crater  on 
the  screen.  The  candle  power  of  the  arc 
taken  from  the  test  plate  as  shown  in 
Fig.  1  was  measured  by  a  MacBeth  illumi- 
nometer.  To  transform  the  alternating 
current  supply  to  direct  current  for  the 
D.  C.  arc,  a  Martin  140  ampere  rotary  con- 
verter was  used.     This  machine   delivered 


•  "The    Electrician,' 
117,  145.  169. 


1893,    Vol.     32     pp. 


a  constant  D.  C.  potential  of  80  volts,  and 
series  resistance  was  used  to  keep  the  arc 
steady.  Very  steady  conditions  were  thus 
obtained,  which  were  very  necessary  to 
get   uniformity    in    results. 


"Two  standard  grades  of  projector  car- 
bons, A  &  B,  which  have  been  used  by 
thousands  of  operators  throughout  the 
country,  were  tested  and  in  all  cases, 
Hold-Arks  were  used  for  the  negative 
carbons.  F»or  the  5/8  and  3/4  size  of  posi- 
tive carbons,  size  7/16  Hold-Ark  was  used, 
while  for  the  7/8  size  positive  carbon  a 
1/2  Hold-Ark  was  used. 

"Curves  No.  1080  and  1081  show  the  re- 
lation between  candle  power  and  amperes. 
It  is  to  be  noted  that  the  candle  power  of 
the  5/8  carbon  is  greater  than  the  3/4 
and  that  the  3/4  is  greater  than  the  7/8 
at  the  same  current.  A  reason  why  the 
smaller  carbon  might  have  a  higher  can- 
dle   power    is,    that    the    radiating    surface 


Srane  A. 


' 


rur.xc^HC-.Pai 


and  the  cross  sectional  area  of  the  larger 
carbon  is  greater;  consequently,  more 
heat  is  conducted  and  radiated  away  from 
the  crater.  The  crater  area  for  the  same 
current  increases  with  increasing  size  of 
carbons  as  is  seen  in  Curves  1082  and 
1083;    therefore,   the   amount   of   light   per 


ur"'a  .    ■il»<"!"»" 


unit  crater  area  decreases  with  increas- 
ing size  of  the  carbon,  assuming  that  the 
mean  hemispherical  candle  power  is  pro- 
portional to  the  candle  power  in  the  one 
direction  taken,  and  the  test  plate  utiliz- 
ing only  a  portion  of  the  light  from  the 
crater  will  have  a  higher  intensity  pro- 
jected upon  it,  the  smaller  the  size  of  the 
source.  Let  it  be  understood,  however, 
that  the  amount  of  light  or  the  intrinsic 
brilliancy  per  unit  crater  area  of  the  dif- 
ferent    sized     carbons     should     be     very 


1496 


nearly  the  same  when  the  craters  are  well 
saturated. 

"To  prove  in  another  manner  that  the 
smaller  sized  carbon  has  a^Kigher  candle 
power  at  the  same  current,  two  arcs  were 
burned  simultaneously,  so  that  the  light 
from  either  arc  could  be  thrown  upon  the 
test  plate.  When  the  light  from  a  5/8, 
3/4  or  7/8  positive,  burning  at  the  same 
current,    was     compared     with     the    light 


THE     MOVING    PICTURE    WORLD 


March  15,  1919 


.  


from  the  standard  lamp  in  the  illumino- 
meter,  a  very  decided  difference  was 
noted.  The  light  from  a  5/8  carbon  was 
even  brighter  than  a  3/4  though  burning 
at  a  somewhat  lower  current. 

"The  interesting  part  for  the  projec- 
tionist is  shown  in  the  Curves  1080  and 
10S1  that  the  most  efficient  illumination  is 
obtained  when  the  carbon  is  burned  just 
below  its  penciling  point.  By  penciling 
point  is  meant  that  current  which  will 
heat  the  carbon  to  redness  its  full  length 
from  the  crater  to  the  holder,  so  as  to 
cause  it  to  oxidize  or  burn  to  a  smaller 
diameter  than  the  original  carbon.  See 
Fig.  2. 

"For  the  two  grades  of  carbons  A  &  B 
which  were  tested,  the  penciling  points 
were  found  to  be  65  amperes  for  5/8,  80 
for  3/4  and  100  for  7/8.  Fig.  2-A  shows 
a  carbon  just  starting  to  pencil  while  Fig. 
2-B  shows   the  carbon   fully  penciled. 

"Noticing  Curve  1081  again  it  will  be 
seen  that  burning  a  5/8  carbon  at  60  am- 
peres will  produce  the  same  illumination 
as  a  3/4  carbon  at  69  amperes,  therefore, 
it  would  be  poor  economy  to  use  a  3/4 
at  69  amperes,  but  the  transverter  should 
be  made  to  give  60  amperes  for  5/8  car- 
bons oi  the  same  grade.  Not  only  does 
the  5/8  carbon  produce  the  same  light  at 
60  amperes  as  the  3/4  at  69  but  the  lens 
system.  Curve  1083  shows  that  the  crater 
area  of  a  3/4  carbon  at  69  amperes  is 
greater  than  the  5/8  carbon  at  60  amperes. 

"To  give  Grade  A  and  B  carbons  a  rat- 
ing as  to  current  would  be  as  follows:  55 


§ 


•  l  3      i  ■  »  < 


4  4   4  4 

§  t  %  % 


to  60  amperes  use  a  5/8  carbon,  75  to  80 
use  a  3/4  and  90  to  95  use  a  7/8.  For  in- 
stance, suppose  a  machine  gave  a  current 
of  70  amperes,  what  carbon  should  be 
used?  A  5/8  carbon  should  be  used,  step- 
ping the  machine  down  by  suitable  series 
resistance  or  voltage  control  to  60  am- 
peres.    In    other   words,    to   get    efficiency 


tit*  ;*;...  >mi.r>.,. 

•    M    «    «    * 

•• 

4  4  4  4 

*-»•'•«       \'                       "                      •*                       ?r 

f    *    %   * 

the  carbon  should  be  burned  between  the 
limits  given.  For  the  projectionist  to  find 
the  correct  current  to  burn  his  carbon, 
he  should  by  increasing  the  current  on  a 
particular  size  of  carbon  find  its  penciling 
point,  and  then  use  a  current  of  5  amperes 
less. 

"No  definite  rule  can  be  given  as  to  the 
current  ratings  of  the  different  makes  of 
projector  carbons,  for  every  grade  will 
have  a"different  penciling  point,  depend- 
ing on  the  specific  resistance  and  the 
composition  of  the  carbon.  A  carbon 
whose  specific  resistance  is  high  will  have 
a  low  penciling  point,  while  if  specific 
resistance  is  low  the  opposite  is  true. 

"The  relation  of  crater  area  to  amperes 


is  shown  by  curves  1082  and  1083.  The 
crater  area  increases  with  current  and  at 
the  same  current  and  voltage  the  larger 
carbon  has  the  larger  crater  area.  When 
the  penciling  current  is  exceeded,  it 
causes  the  crater  to  overlap  the  end  of 
the  carbon  and  a  condition  of  unsteadi- 
ness will  occur.  Figs.  3  and  4  show  the 
effect  of  current  on  the  size  of  the  crater 
area. 

"The  arc  voltage  at  13/32  arc  length 
varying  with  current  as  on  Curves  1084 
and  1085  shows  that  it  increases  with  cur- 
rent, which  is  an  unusual  condition.  Gen- 
erally the  D.  C.  arc,  especially  the  D.  C. 
Street  Lighting  arc  has  an  arc  voltage 
curve  which  decreases  with  current.  Many 
points  were  taken_to  determine  arc  volt- 
age for  the  different  currents  and  also  for 
the  different  sized  carbons.     It  would  seem 

,_    ,.     _£w«  He  10BJL. 


-idre  44H:»S«  «M  £■  £.  k   '>    ■A-"™  "«$™ 


that  different  arc  voltages  for  the  dif- 
ferent sizes  at  the  same  current  should 
have  been  obtained,  but  with  the  large 
variation  it  was  impossible  to  plot  an 
individual   curve  for  each   size. 

"The  efficiency  curves  also  on  curves 
1084  and  1085  give  an  idea  as  to  the  ten- 
dency of  the  efficiency  of  the  arc.  The 
watts  per  candle  power  are  very  low  and 
do    not    represent    the    true    values    due    to 


the  fact  that  the  candle  power  was  taken 
in  one  direction  only,  and  is  not  the  mean 
hemispherical  candle  power.  However, 
assuming  that  the  mean  hemispherical 
candle  power  is  proportional  to  the  can- 
dle power  taken,  these  curves  again  veri- 
fy the  statement  previously,  that  the 
maximum  efficiency  is  obtained  from  a 
given-sized  carbon  when  it  is  burned  just 
below  its  penciling  point.  The  3/4  carbon 
curve  on  No.  1085  curve  plate  shows  that 
burning  it  at  69  amperes  would  be  very 
poor  economy. 

"Curves  1086  and  1087  show  the  relative 
burning  or  consumption  rates  of  the  dif- 
ferent sizes.  The  curve  marked  cubic 
inches  per  hour  for  5/8,  3/4  and  7/8  gives 
the  consumption  rates  on  a  volume  basis. 
The  values  have  been  calculated  from  the 
individual  burning  rates  of  the  5/8,  3/4 
and  7/8  and  the  amount  consumed  for 
each  current  was  practically  the  same  for 
each  sized  carbon.  A  single  curve  was 
therefore  drawn  to-  represent  the  volume 
of  carbon  consumed  for  each  current. 

"The  burning  rate  of  the  5/8  Grade  B 
carbon  in  cubic  inches  per  hour  at  60  am- 
peres is  less  than  that  of  a  3/4  at  69,  still 
the  same  horizontal  candle  power  is  pro- 
duced from  the  carbon  at  the  respective 
currents  given.  Another  economy  is  then 
added  in  favor  of  the  5/8  at  60  amperes, 
besides  the  power  input,  namely  the 
amount  of  carbon  consumed   is  less. 

"The  points  brought  out  in  the  discus- 
sion of  the  curves  can  be  summarized  as 
follows: 

1st.  Candle  power  is  directly  propor- 
tional to  the  current  within  the  limits  of 
operating  range. 

2nd.     Within   the  working   range  candle 


\.:J:j: 


I  sum 


size    of 


power    decreases    with    increa; 
carbon,  at  a  given  current. 

3rd.  The  maximum  efficiency  is  ob- 
tained, when  a  carbon  is  burned  just  be- 
low  its  penciling  point. 

4th.  Crater  area  is  directly  proportional 
to  the  current  for  a  given  size  carbon  and 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1497 


increases  with  the  size  of  the  carbon  at 
the  same   current. 

5th.  The  arc  voltage  increases  directly 
with   the  current. 

6th.  The  volumetric  burning  rate  of 
carbons  varies  directly  with  the  current 
and  is  independent  of  me  size  of  the  car- 
bon at  a  given  current." 


Wrong    Idea. 

Karl  Gleinn,  Manager,  Hendersonville, 
N.   C,   writes: 

"Noticed,  some  time  ago,  a  statement 
in  the  department  that  length  of  back 
focus  of  projection  lens  is  governed  by 
distance  of  screen  from  lens.  Find  by 
experience  that  with  Powers  Excelite, 
used  with  an  isolated  light  plant,  this  don't 
work  out.  Distance  of  projection  at  the 
Sapphire,  Brevard,  N.  C,  is  only  60  feet, 
and  lens  is  pushed  clear  back  into  lens 
barrel.  Projection  lens  6.5  E.  F.,  size  of 
picture  about  13  feet.  At  Queen  Theatre, 
Hendersonville,  N.  C,  projection  distance 
87  feet  and  the  back  focus  is  about  two 
inches  longer  than  at  the  Sapphire.  Queen 
Theatre  uses  30  to  60  amperes,  with  about 
a  13  foot  picture.  Wherein  lies  the  dif- 
ference?" 

I  have  already  explained  that  the  state- 
ment referred  to  with  regard  to  B.  F. 
was  largely  an  error.  In  the  first  place 
let  me  say  that  incandescent  and  arc  light 
motion  picture  projection  present  two  al- 
most entirely  different  propositions,  as 
applied  to  the  optical  train  of  the  pro- 
jector. I  do  not,  however,  know  just  to 
what,  if  any,  extent  this  affects  the  back 
focus  of  the  projection  lens.  In  incan- 
descent projection  the  crater  image  is 
focused  ahead  of  the  aperture  (projec- 
tion lens  side)  and  presumably  within 
the  projection  lens  itself.  In  arch  light 
projection  the  crater  image  is  focused  be- 
hind (condenser  side)  the  aperture,  or  at 
least  not  so  far  ahead  of  the  projection 
lens. 

But  anyhow  you  misunderstood  the 
statement  I  made.  What  I  sard  was  that 
■with  the  picture  in  focus  on  a  screen  at 
a  given  distance  from  the  lens,  if  the 
screen  be  moved  nearer  the  lens  'would 
have  to  be  moved  away  from  the  aper- 
ture. This  is  entirely  true,  since  if  you 
alter  one  conjugate  foci  distance  you 
automatically  alter  the  other.  My  error 
lay,  in  that  instance,  in  not  taking  into 
consideration  the  fact  that  where  the 
front  conjugate  foci  distance  is  very  long, 
the  alteration  of  lens  position  will  be 
very  slight,  unless  the  long  distance  is 
reduced  a  very  great  deal.  One  other 
equation  which  enters  into  your  case  is 
the  fact  that  different  projection  lenses 
of  the  same  B.  F.  may  and  often  do  have 
different  B.  F.  distance.  I  do  not  know 
why  this  is.  It  has  been  explained  to  me, 
but  I  have  forgotten.  As  I  remember  it, 
it  has  something  to  do  with  the  relative 
focal  length  of  the  two  factors  of  the  lens. 
Will  Solar  be  good  enough  to  explain 
this?  As  to  your  case,  friend  Gleinn,  you 
have  a  lens  of  longer  focal  length  at  the 
Queen  than  at  the  Sapphire,  which  ac- 
counts for  the  increased  B.  F.  At  the 
Sapphire  the  lens  is  about  4.5  E.  F.,  as- 
suming a  13  foot  picture  at  60  feet,  where- 
as at  the  Queen  the  lens  is  somewhere 
between  a  6  and  6.5  E.-F.  I  have  dealt 
with  the  other  matters  with  a  view  of 
bringing  out  discussion  on  this  whole 
proposition. 


A    Parasite. 

From  John  Palmerton.  Nepera  Park, 
New  York,  comes  the  following  hot  one 
for  the  maker  of  poor  film   splices: 

"Webster's  definition  of  a  parasite 
should,  in  my  judgment,  be  applied  to  the 
man  who  makes  a  film  splice  without  first 
scraping  off  the  emulsion.  This  animal, 
it  seems  to  me,  is  the  motion  picture  par- 
asite. The  exchange  manager  who  allows 
the  outrage  to  be  committed  on  his  films 
is  equally  as  bad  as  the  one  who  com- 
mits the  outrage.  To  begin  with  It  Is  a 
case  of  pure,  unadulterated  laziness,  rath- 
er than-  ignorance,  and  it  is  mighty  em- 
barrassing to  a  projectionist  to  admit  any 


professional  connection  with  those  who  do 
such  things.  I  know  of  a  case  where  a 
solid  ivory  top  manager  discharged  a 
man  simply  because  he  had  to  re-thread 
his  machine  four  times  while  projecting 
a  reel,  and  all  four  patches  were  un- 
scraped.  It  is  a  shame  to  have  the  show 
stop,  especially  when  a  high  class  produc- 
tion is  on,  and  probably  at  just  the  most 
interesting  point,  simply  because  some 
parasite  was  too  infernally  lazy  to  make 
a  proper  splice.  Such  men  should  be  fired 
at  a  moment's  notice,  if  caught.  No  doubt 
some  of  them  are  adorning  themselves 
with  the  title  'projectionist.'  Garbageman 
would  fit  better!  I  would  suggest  that 
the  department  cannot  condemn  such  prac- 
tices too  emphatically;  also  it  would  help 
if  exchange  men  would  make  some  real 
attempt  to  located  the  guilty  parties.  I 
know 'for  a  fact  that  recently  a  manager 
booked  up  a  two  months'  show,  the  main 
point  of  which  consisted  of  four  features 
a  week,  and  the  very  first  day  there  were 
12  stops  in  the  feature  and  4  in  the  com- 
edy. The  film  was  in  fine  shape,  but,  as 
usual,  the  unscraped  splices  ■were  there 
in  their  glory.  Give  this  matter  your 
earnest  effort  and  see  if  you  cannot  help 
us." 

Friend  Palmerton,  the  exchange  which 
is  so  careless  as  to  permit  its  films  to  be 
sent  out  in  that  shape  is  too  careless  to 
be  helped  much  by  roasting,  or  anything 
else.  I  think,  however,  the  unscraped 
splices  are  usually  made  by  boys,  or  ushers 
who  are  impressed  into  the  work  of  re- 
winding and  repairing  film.  They  know 
little  or  nothing  about  it  and  care  less. 
Anything  to  get  the  job  done  and  over 
with  is  their  motto.  I  can  hardly  con- 
ceive of  a  projectionist  doing  such  a  thing 
and  even  the  most  wooden  headed  "opera- 
tor" would  hardly,  it  seems  to  me,  be  as 
rank  as  that.  You  placed  your  finger 
squarely  on  the  weak  point,  however, 
when  you  said  the  exchange  should  check 
the  matter  up  and  punish  the  guilty,  but 
that  presumes  a  real  inspection  of  the 
films,  which  is  a  thing  almost  unknown 
in  many  exchanges.  It  is  nothing  short 
of  a  crime  for  an  exchange  to  send  out  im- 
properly inspected  and  repaired  films.  It 
is  an  outrage  on  the  exhibitor,  who  has 
paid  for  films  in  at  least  projectable  con- 
dition. It  is  a  deliberate  outrage  on  the 
audience.  It  is  a  deliberate  outrage  on 
the  projectionist,  who  has  the  right  to 
presume  the  films  received  from  the  ex- 
change are  in  good  condition  for  projec- 
tion, and  last,  but  by  no  means  least,  it  is 
decidedly  dangerous  in  that  it  multiplies 
the  fire  hazard  by  many  times. 

Your  application  of  the  term  parasite  is 
unique.  I,  however,  agree  with  you  that 
the  man  who  acts  as  a  drag  on  the  in- 
dustry by  inexcusably  inefficient  work  is 
very  closely  related  to  the  parasite,  only 
I  hate  to  thus  affront  the  parasite  by  fix- 
ing   upon    it    the   relationship. 


Projection  Experience 

MOTION   PICTURE 

HANDBOOK 

For   Managers   and   Operators 

By  F.   H.   RICHARDSON 

The  recognized  standard  book  on  the  work  of  the 
operator.  Complete  descriptions  and  Instruction*  on 
all  leading  machines  and  operating   equipment 

There  Isn't  an  operator's  booth  In  the  universe  in 
which  this  carefully  compiled  book  will  net  sbt«  Its 
purchase  price  each  month. 

Buy  It  Today        $4  the  Copy,   Postpaid 

MOVING  PICTURE  WORLD 

516  Fifth  Avenua.   New  York  City 
Schiller    Building,    Chicago.    III. 

Wright  &  Callender  Bldg..  Los  Angeles,  Cat. 
To  saye  time,  order  from  nearest  office. 


Lens    Chart    and    Short    E.    F.    Lenses. 

A.  G.  Mclntyre,  Detroit,  Michigan,  orders 
question    booklets   and   says: 

"Am  having  difficulty  with  my  lens  sys- 
tem, hence  this  call  for  help.  The  lens 
chart  published  December  28  issue,  1918, 
does  not  include  lenses  working  at  less 
than  three  inches  B.  F.  My  lenses  work 
at  2%  inches  B.  F.  and  are  1%  inches  in 
diameter.  On  one  machine  "I  use  40  and 
on  the  other  45  amperes  D.  C."    \ 

Your  lens  diameter  is  pretty  close  to 
right.  You  have  a  reduction  of  only  % 
of  an  inch  from  the  3  inch  B.  F.  and 
lenses  1.375  inches  in  diameter,  whereas 
the  diameter  for  3  inch  B.  F.  is  only  1.56 
inches.  A  little  study  of  the  chart  at  40 
amperes  D.  C.  will  show  you  that  for 
every  added  inch  B.  F.  there  is  pretty 
close  to  an  added  .3  of  an  inch  lens  diam- 
eter required.  You  can  easily  figure  out 
exactly  what  you  need  for  %  less  B.  F. 
on  that  basis,  and  while  it  might  not  be 
precisely  right,  it  would  be  near  enough 
for  all  practical  purposes.  But  you  would 
improve  by  having  the  same  amperages 
on  both  machines.  Your  change-over 
would  be  better.  By  the  way,  what  I  said 
above  applies  to  40  amperes  D.  C,  with 
piano  convex  condensers.  For  45  amperes 
your  lens  would,  I  think,  waste  a  little 
light,  though  not  very  much.  By  taking 
the  relative  increases  as  I  have  indicated, 
between  the  various  B.  F.  shown  for  the 
two  amperages,  you  can  easily  figure  out 
exactly  what  your  lens  diameter  ought  to 
be,  remembering  that  a  tenth  of  an  inch 
either  way  from  right  is  no  serious  mat- 
ter. If  under  there  would  be  slight  waste. 
If  over  it  would  do  no  damage  at  all, 
though  if  the  lens  be  very  much  over  it 
should  be  stopped  down  to  the  actual 
requirement. 


An  Invitation. 

Homer  Croy  writes  from  Paris,  as  fol- 
lows: 

"We  invite  you  to  come  over  here  and 
see  our  work  in  the  field.  The  Community 
Motion  Picture  Bureau  (film  distribut- 
ing branch  of  the  Y.  M.  C.  A.)  is  now 
operating  350  projectors,  of  all  makes  and 
kinds,  and  we  would  like  to  have  you 
look  us  over.  Will  show  you  projection 
under  the  very  worst  possible  conditions 
in  the  world.  But  in  spite  of  what  we 
have  to  contend  with  we  ■will  show  you 
some  pretty  good  screen  results." 

Yes,  brother  Croy,  I  do  not  doubt  but 
that  you  work  under  some  pretty  discour- 
aging conditions.  I  happen  to  know  it  is 
no  uncommon  thing  for  you  to  go  to  a 
hospital  with  a  DeVry,  set  it  on  the  floor 
and  project  a  picture,  with  the  ceiling  for 
a  screen.  I  can  also  imagine  that  some 
of  the  work  you  are  called  upon  to  per- 
form is  very  difficult  indeed.  As  to  the 
editor  coming  over,  he  would  certainly  like 
to,  but  guess  it  can't  be  done.  It  would 
take  a  lot  of  time,  and  there  is  too  much 
to  do.  Good  luck  to  you.  I  appreciate 
the  invitation  for  the  kindly  thought 
which  prompted  it.  Hope  we  will  soon 
see   you   back   in  Uncle  Sam's   domain. 


Meaning    of    Focal    Length. 

M.  G.  Baker,  Denver,  Colorado,  wants 
to  know  "what  is  the  focal  length  of  con- 
densers" and  where  he  can  find  it  in  the 
handbook. 

Seems  to  me  friend  Baker  should  find  it 
quite  easily.  Begin  with  "Lenses,"  page 
91.  The  focal  length  of  a  simple  lens, 
such  as  a  condenser  lens,  is  the  distance 
from  its  optical  center  at  which  parallel 
rays  of  light  will  be  brought  to  a  focus. 
Due  to  spherical  aberration  a  condenser 
lens,  being  uncorrected,  has  no  fixed 
focus,  because  of  the  fact  that  rays  will 
be  brought  to  a  focus  at  different  dis- 
tances from  its  optical  center.  See 
"Spherical  Aberration,"  page  94  of  the 
handbook.  However,  we  call  its  focal 
length  the  distance  from  its  optical  cen- 
ter to  the  point  where  a  distant  object  is 
focused  most  sharply. 


1498 


THE     MOVING     PICTURE    WORLD 


March  15,  1919 


MUSIC   CUE   SHEETS   FOR   FILMS  OF  CURRENT  RELEASE 


"The   Forfeit." 

Released  hy   W.    \V.   Hodkinson — Five   Reels. 
Prepared  by  George  W.  Beynon. 
Theme  for  Nan — T.n   Cunquatalne   (Menuet),  Lack. 

1 — At  screening      1:30.     Springtime   (waltz),  Drunim. 

2— T.  In  the  west.     1  :30.     Theme. 

3 — T.  From   wealth   to.      1  :15.      Othello   Overture,   Drunun. 

4 — T.  Tne  will  is  made.     1 :00.     Theme. 

5 — D.  Saloon  scene.     2  :0O.     Crafty  Spy,  Levy. 

6 — T.  The  next  morning.     3:30.     Dancing  Leaves  (Gavotte),  Miles. 

7 — T.  Bob   superintends.      1 :00.      Hawks'    Dramatic,    Hawaks. 

8 — D.  Kids  swimming.     2:15.     The  Chase   (Vivace),  Smith. 

9— D.   Bob  with  cigarette.     2  :00.     Agitato,  Kiefert. 
10 — D.  When  Jeff  sees  Bob.     5:15.     Adagio  Pathetic  (Adagio),  Godard. 
11 — T.  Four  years  later.     2:15.     Home  Sweet  Home   (play  as  one-step). 
12— T.  "Say  old   friend."     1:30.     Adagio  Cantabile    (Adagio),  Strauss. 
13— T.  The  old,   old  story.     2  :00.     Sweetest  Story  Ever  Told    (Old  love 

ballad). 
14 — Insert.  In  society.     2  :15.     Theme. 

15 — T.  The  knocking  hand.     2:30.     Heart's  Desire    (Moderato),  Losey. 
1(5 — T.  The  home-coming.     3:00.     Tournament   (Allegro),  Nevin. 
17 — D.  Sickem  approaches  horse.     2:30.     Reverie  (Andante),  Rissland. 
18 — T.  The   call   to  Castroville.     3  :00.     Dramatic  Tension,   Andino. 
19 — D.  Jeff  returns  home.     2:15.     Reverie   (New-Lento),  Drumm. 
20— T.  At  Bud's.     2:00.     Theme. 
21— T.  At  Jeff's.     2:00.     Reverie    (Lento),  Drumm. 
22— T.  "Slckem's  been  shot."     2:30.     Stampede   (Allegro),  Simon. 
23 — D.  Jeff  enters  Sickem's.     1:45.     Le  Ville    (Allegro),  Puccini. 
24 — D.  Jeff  knocks  out  antagonist.     2  :00.     Adagio  Pathetic,  Godard. 

"Peggy   Does   Her  Damdest." 

Released  by  Metro — Five  Reels. 
Prepared  by  S.  M.  Berg. 

Theme — Birds   and    Butterflies    (Intermezzio    Capricioso),    Vely. 
1 — T.  No,    stand   still   and   look   pleasant.      1:15.      Hunkatin    (half   tone 

one-step),  Levy. 
2 — T.  "I  went  first  to  the  store."    2:15.     Capricious  Annette   (Moderato 

Caprice),  Borch. 
3 — D.  Battling    Peggy    (hand   bell).      3:45.      March    Bizarre    (Allegro), 

Simon. 
4 — T.  "By  jove,   it's   ripping."      1  :30.      Theme. 

5 — T.  The  store  that  sold  no.     3:30.     Norma   (melodious  waltz),  Luz. 
(5 — T.  "Give    your    butler    a    vacation."      1  :15.      Prudence     (Entr'acte 

Novellette),  Luz. 
7 — D.  When  father  enters  the  house.     3  :45.     Theme. 
8— T.  "I  wish  it  had  not  leaked  out."    3:45.     The  Bee  and  the  Flow'ret 

(Allegro  Moderato),  Zamecnik. 
9 — T.  "All  right,  I  hope  some."     3:45.     Dramatic  Finale  No.  63  (Agitato 

Appasionato),  Smith. 
10 — D.  When  Peggy  looks  in  the  mirror.    3  :15.     Savannah   (popular  one- 
step),   Rtfsey. 
11— T.  "You  shall  both  change."     2  :30. 

Allegretto),  Zamecnik. 
12 — T.  "Watkins,   I'm  going  to  let  you.' 
13 — T.  After  a  week's   practice.    4  :00. 

Rosey. 
14 — T.  "That's  a  mighty  nice   looking  house. 

gretto  Intermezzo),  Castillo. 
15 — D.  When   Peggy  spies  on  Larry    (electric   door  bell).     3:00.     Light 

Agitato   (14  Luz  Photoplay  Series),  Luz. 
10 — T.  "It's     only     the     butler."       2:45.       Mountaineer's     Dance     (from 

Mountain  Music  Suite)    Borch. 
17 — T.  "Is  this  an  antique."     1.15.     Dramatic  Tension  No.  9,  Andino. 
18 — D.  When  Hugh  enters  the  house.     3  :45.     Theme. 
19 — D.  When  Peggy  enters  the  house.    4  :15. 

Reynard. 
20 — D.  When  butler  puts  out  lights.     1 :45. 

A.   B.    C.   Series),   Luz. 
21 — D.  When  Peggy  watches  burglar.     2  :00. 

A.   B.  C.   Series),  Luz. 
22— T.  "What— the— well."   2:00.    Action  Gallop  (No.  12  A.  B.  C.  Series), 

Luz. 
23 — T.  "You  mean  you  knocked  him  out."     3  :00.     Theme. 

"Happy  Though  Married." 

Released  by  Famous  Players-Lasky — Five  Reels. 
Prepared  by  Filmusic  Studios. 

Theme — Mignonette  Op.  59. 
1 — At  screening.     3:00.     Theme   (Allegretto). 

2 — T.  Bob  Davis,  Stanley's.     3:16.     In  Poppy  Land   (Moderato),  Albers. 
3— T.  You    don't    mean    to.       3:18.  Florindo    from    Carnival    Venetian 

(Allegretto),   Burgmein. 
4 — T.  The  Don  wants  to.     3:39.     Romance    (Moderato),   Rubenstein. 
5 — T.  And  another  thing.     1:09.     Theme   (Allegretto). 
6 — T.  No   wonder    the    old.     2:24.     Sparklets    (Allegretto),    Miles. 
7— T.  Out  riding  with.     1  :23.     Prelude  Op.  28,  No.  6  (Moderato),  Chopin. 
8 — D.  Close-up  of  Miss  Bennett.     2:35.     Peacefulness   (Andante),  Borch. 
9 — T.  After  the  dishes.     2:08.     Theme    (Allegretto). 
10 — D.  Insert    Diana's    photo.-    1:30.      Dance    of    Navarre    (Allegretto), 

Zamecnik. 
11— T.  His   Office.     2:33.     Premier   Amour    (Andante),    Benoist.      (Omit 

first  bar.) 
12 — T.  Waiting   with   dinner.     1:36.     Graciousness   No.    53    (Allegretto), 

Berg  series. 
13 — T.  There   never   was.      4:29.      Dramatic   Tension   No.    36    (Andante), 

Berg  series. 
14_T.  The  common   place.     2:04.     The  Vampire    (Andante),  Levy. 


Dutch  Windmill    (Characteristic 

"     1 :30.     Theme. 
A  La  Mode    (popular   one-step), 


4:00.      Babillage    (Alle- 


Iris  (Intermezzo  Moderato), 
Heavy  Mysterioso  (No.  12 
Tumultous  Hurry   (No.   12 


15 — T.  All   prepared   to   be.      1:05.     Serenade   Op.    16,    No.   3    (Allegro), 

Rubenstein. 
10 — D.  Insert    of    telegram.      4:00.      Fads    and    Fancies     (Allegretto), 

Gruenwald. 
17 — D.  Flash     of     Miss     Bennett    peeking     through     front     door.       1:11. 

Turbulence    (Allegro),   Borch. 
18— T.  As  the  lilies  of.     0:36.     Tulips   (Allegretto),  Miles. 
19 — D.  Flash  to  Miss  Bennett.     1:17.     Turbulence  (Allegro),  Borch. 
-'0— D.  Flash  to  Jim  with  flowers.    3:09.     Dramatic  Agitato  No.  38,  Berg 

series. 
21— T.  When  your  wire.    3:02.    Agitato  No.  11,  Lake. 
22— T.  Ladron  !    (thief).     2:30.     Allegro  Agitato  No.  8,  Berg  series. 
23 — D.  Close-up  Stanley  and  Jim  looking  at.    0:48.    Slimy  Viper  (Allegro 

Moderato),  Borch. 
24 -T.  The  burglar!    Great.    0:48.     Hurry  No.  26  (Allegro),  Berg  series. 
25 — D.  Stanley  opens  closet  door  and  finds  Miss  Bennett.     0 :25.     Silence 

until — 
26 — T.  Officer  arrest  that.     0:14.     Dramatic  Tension  No.  36   (Andante), 

Berg  series. 
27— T.  What— What?     1:44.     Theme   (Allegretto). 
Character,   comedy.      Atmosphere,    Mexico   and   New    York. 

"The   Woman   on   the   Index." 

Released  by  Goldwyn  Distributing  Corporation — Five  Reels. 

Prepared  by  M.  Winkler. 

Theme — Think  of  Me   (Moderato  Ballad),  b  rank  H.  Grey. 

1 — At  screening.     1:55.     Lento  Allegro  (from  Symphonette  Suite),  Berge. 

2 — T.  If  I  am  to  take  care.     1:55.     (Continue  to  action.) 

3 — T.  And    in    the    same    neighborhood.      1 :55.      Dramatic    Suspense, 

Winkler. 
4 — T.  I  found  her  downstairs.    3:45.     Sinister  Theme  (Dramatic),  Vely. 
5 — T.  And   after   a   severe   illness.     1 :40.     Theme. 
6 — T.  When  a  short  time  had  passed.     1:25.     (Continue  to  action.) 
7 — T.  And  when  the  gang  was  ready.    2  :35.     Dramatic  Reproach,  Berge. 
8— T.  The  Bulls  got  him.    4:00.    Adagio  (From  Pathetic  Suite),  Mozart. 
9 — T.  I'll   turn   states  evidence.     2  :10.     Dramatic  Agitato,  Hough. 
10 — T.   Charged  with   murder.     1  :50.     Theme. 
11 — T.  Three  years  later.     1:20.      (Continue  ff.) 

12 — T.  And   in  the  same  city.     0:45.     Prudence    (4/4  Entr'acte),  Luz. 
13 — T.  I  must  see  my  office.     3:40.     (Continue  to  action.) 
14 — T.  The  God  of  chance  has.     3  :00.     Theme. 
15 — T.  A  little  later.     1  :50.     Dramatic  Tension  No.  36,  Andino. 
16 — T.  The  next  morning.     3:15.     Reve  O'Amour   (Melodious  Allegretto), 

Zamecnik. 
17 — T.  And   one   afternoon.     3:15.     Romance    (from   Chopiniana    Suite), 

Chopin. 
18 — S.  Close-up   of   index   of   police   record.     2:40.     Cradle   Song    (from 

Tragic  Suite),   Gottschalk). 
19 — T.  Take  the   first  train.     2  :45.     Theme. 
20 — T.  I    have    great    news    for    you.      4 :20.      And    Yet    (4/4    melody), 

Hathaway. 
21 — T.  I'm   sorry,    Mrs.    Maber.     2 :55.     Theme   ff. 

22— T.  Why  did  you  send  that  note.     4  :25.     Pizzicato  Misterioso,  Minot. 
23 — T.  Does  your  husband  know?     1:50.     Elegie   (from  Pathetic  Suite), 

Luz. 
24— T.  Well,  what's  the  idea?     1:35.     (Continue  ff.) 
25 — T.  Don't  worry,  it's  all  right.     2  :40.     Dramatic  Fantasie,  Bach. 
26— Theme  ff.     1 :00.     Until  end. 

"The  Highest  Trump." 

Released  by  Greater  Vitagraph — Five  Reels   . 
Prepard  by  S.  M.  Berg. 
Theme    (A) — Impish  Elves    (Winsome  Intermezzo),  Borch. 
Theme    (B) — The   Crafty   Spy    (Descriptive   Mysterioso),   Borch. 
1 — At  screening.     1:30.     Tragic  Theme    (Dramatic),  Vely. 
2 — T.  Richard,  John  Paget's   (electric  door  bell).     3:30.     Dramatic  Sus- 
pense, Winkler. 
3 — T.  There,  there,  it's  all  over  and  (telephone  bell).    2:00.     Theme  A, 
4 — D.  When  police  arrive.     3  :15.     Dramatic  Agitato  No.  38,  Minot. 
5 — t.  To    Bickers    the    change    in    his    master    (electric    bell).      2:30. 

Capricioso  Annette    (Moderato  Caprice),  Borch. 
6 — T.  Richard  realizes  that  if  he  can  (marching  soldiers).    1:30.     Over 

the  Top  Boys   (American  march),  Borch. 
7 — T.  Do   you   realize   that  you   are.     0.45.     Theme  A. 
8 — T.  The  interests  of  Anson  Dyke.     2:00.     Dramatic  Tension,  Levy. 
9— T.  And  that  night  Richard  Paget  knows.     4  :00.     Theme  B. 
10 — T.  "You  will  see  John  in  Uniform."     1 :00.     Theme  A. 
11 — x.  On  to  Berlin.     1  :15.     On  to  Berlin  (direct  cue),  segue  to  Theme  A. 
12 — D.  When  scene  fades  to  spies.     0:15.     Dramatic  Agitato,  Hough. 
13 — T.  After   several   months  training    (aeroplane   effects).     1:45.     Aces 

High    (Aviation   march),   Roberts. 
14 — T.  "Our  planes  are  being  delivered."     1 :30.     Theme  B. 
15 — T.  The  last   precious  hours  before  sailing.     1 :15.     Theme   A. 
1(3 — T.  In    France   three   weeks   later    (aeroplane   effects).      1:30.      Over 

There. 
17 — D.  When  John  drop  message.     2:30.     Scherzetto   (from  Symphonette 

Suite),    Berge. 
18— T.  With  the  evening.     1 :00.     Theme  B. 
19 — T.  "Paget  won't  be  able."     2  :00.     Theme  A. 
20— T.  Next  day  the  raid.     2:15.     Furioso  No.  11,  Kiefert. 
21— T.  And   to    Richard   Paget   with   his   secret.     2:15.      Review    March 

(Military  Maestoso),  Berg. 
22 — T.  The  best  laid  plan  of  mice  and  men    (tolling  bell).     2:45.     Aces 

High,    Roberts. 
23— D.  When  bride  and  groom  enter  church  (tolling  bell — wedding  scene). 

1  :30.     Organ  only   (Andante  Pathetic). 
24 — D.  When   bride   and   groom   re-enter   aeroplane.     0 :30.     Aces   High, 
Roberts. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1499 


25— T.  The  long  awaited  day  when  Richard  Paget.     1  :15.     Theme  B. 

26 — When  John  enters  aeroplane  (battle  effects).  1:00.  Agitato  No. 
69   (Allegro  Agitato),  Minot. 

27— D.  Smoke  signal.     1  :00.     Theme  B. 

28 — T.  While  back  in  America.  0:45.  Alborada  (Allegretto  Caprice), 
Andino. 

29 — T.  At  the  French  headquarters.  1 :00.  Oh,  Frenchy  (popular  Ameri- 
can  song). 

30 — D.  When  French  scene  fades.    1  :45.     Dramatic  Narrative,  Pement. 

31 — T.  With  the  time  drawing  near.     0:30.     Furioso  No.  60,   Shepherd. 

32— T.  The  little  inn  where  their  delayed  (watch  for  explosion).  3:00. 
Tragic  Theme,  Vely. 

33 — T.  "You  wear  the  uniform  of  America."  3:15.  Agitato  No.  49, 
Shepherd. 

34 — T.  "If  you're  in  the  Secret  Service"  (watch  for  explosion).  2:30. 
Dramatic  Tension  No.  36,  Andino. 

35 — T.  "But  nothing  like  the  side  of."     1 :00.     Theme  A. 

"What   Every    Woman    Wants." 

Released  by  Exhibitors  Mutual — Five  Reels. 
Prepared  by  Joseph  O'Sullivan. 
Theme — Souvenir   (Tranquillo),  Drdla. 
1 — At  screening.     4  :00.     Theme. 

2— T.  And  then  the  United  States.     1:15.     Over  There   (play  pp.). 
3 — T.  While   her  hero   fought  in   France.     3:45.     The   Swan    (Adagio), 

Saint  Saens. 
4 — T.  Mrs.   Bumble,    a   thrifty   sort.     1:00.     Al   Fresco    (Jocose-Tempo 

Rubato),  Etienne. 
5 — T.  Where    rules    a    woman    of    the    world.      2 :00.      Phillis     (Valse 

Caprice),   Deppen. 
6 — T.  "Why  do  you  send  me  this."     1:15.     Appassionato  No.  47    (Arr. 

by   Berge),  Tschaikowsky. 
7 — T.  There   was   not  much   closet  space.      1  :45.     Theme. 
8 — T.  Like   many   rich   men.     1:45.     Waltz,    "Eugene   Oneguin"    (Gra- 

cieuse),    Tschaikowsky. 
9 — T.  Saturday  afternoon  she  pressed.     2  :45.     Under  the  Leaves   (Poco 
Agitato-con   moto),   Thome. 
10 — T.  Her  economical  resolutions  fell.    2  :00.     La  Danse  des  Demoiselles 

(Valse  Lento),  Friml. 
11 — T.  Gloria    calls    on    a    former   chum.     2:30.      Coquette    (Allegretto- 
Tempo  Rubato),  Arensky. 
12 — T.  Mamie's  husband,   who  believes.     1 :30.     La  Berceuse    (Moderato 

6/8-Serenade),  Gounod. 
13 — T.  The  messages  with  a  single  thought.    3  :15.     Theme. 
14 — T.  The   answer    (paper   showing   casualties).     2:30.      Taps    %   min. 

The  Last  Spring    (Andante  Pathetique),  Grieg  . 
15 — T.  Not  long  thereafter  she.     1:00.     Carressing  Butterfly   (Andantino 

Gracioso),  Barthelemy. 
16— T.  With  the  departing  months.     1 :45.     Prelude  Op.  28,  No.  6  (Lento 

Moderato  Dramatic),   Chopin. 
17 — T.  They  always  come  back.     1:00.    Phyllis  (Waltz  Caprice),  Deppen. 
18 — T.  An  el-ring  husband  has  three  stages.     2  :30.     Adagio   Expressivo 

(from  C  major  Symphony),  Schumann. 
19 — T.  A  number  of  mysterious  thefts.     2  :00.     Dramatic  Andante  No.  39 

(Andante    Moderato   Agitato),    Berge. 
20 — T.  The  home-coming  of  the  visitors.     2  :00.     Patriotic  March   (F  and 

P   to  action). 
21 — T.  Memories  that  bless  and  burn.     2:15.     The  Rosary   (Expressivo), 

Nevin. 
22 — T.  A  wife   in  name  only.     2:15.     Admiration    (Moderato   Grazioso), 

Jackson. 
23 — D.  When   Hughes   insults   Floria.     1 :30.     Prelude   "Carmen"    (First 

Suite — Andante  Agitato),   Bizet, 
24— T.  To  say  good-bye  and  a  word   (watch  for  shot).     1:45.     Few  bars 
of    Tosti's    "Good-bye."      At    shot    Hurry    No.    1     (Allegro), 
Langey. 
25 — T.  Resolved    to   play    a   desperate    game.     2 :30.      Dramatic    Tension 

No.   44    (Agitato),   Borch. 
26 — D.  When   Phil  steps  out  of  closet.     1 :00.     Dramatic  Tension   No.  9 

(Andante),  Andino. 
27 — T.  The    trial     (court    scene).      4:00.      Adagio    "Sonate    Pathetique" 

(Dramatic  Adagio),  Beethoven. 
28 — T.  At  the  afternoon  session.     3:45.     Romance   (Andante  Dramatic), 

Frommel. 
29— T.  "The  maid,   Sylvia,  will   kindly   take."     3:15.     Rustle  of   Spring 

(Dramatic  Agitato),  Sinding. 
30 — T.  In  the  judge's  chambers.     1 :00.     Theme. 

"The    Lion    and    the    Mouse." 

Released  by  Greater  Vitagraph — Six  Reels. 
Prepared  by  S.  M.  Berg. 
Theme  for  Shirley  Rossmore — Bleeding  Hearts    (Andantino  Sentimento), 
Levy. 
1 — At  screening.     4  :15.     Dreams  of  Devotion    (Heavy,  Dramatic,  Emo- 
tional, Characteristic),  Langey. 
2 — T.  Judge  Rossmore  and  his  wife.    2:00.     Ecstasy  (Passionato  Moder- 
ato), Zamecnik. 
3 — T.  Paris,  where,  by  a  strange.     0:45.    A  La  Mode  (French  one-step), 

Rosey. 
4 — T.  Jefferson  Ryder,     1 :30.     Theme. 


."",— T. 
0— T. 

7— D. 
8 — T. 

9—  T. 

10— T. 
11— T. 

12— T. 

13— T. 
14— T. 

15— T. 

16— T. 

17— T. 
18— T. 

19— D. 

20 — T. 

21— T. 

22 T. 

23— D. 
24— T. 

25— T. 
26— T. 

27— T. 

28— T. 


While  in  America  John  Ryder.     1  :30.     Dramatic  Recitative,  Levy. 
And  one  evening  not  long  after.     1:30.     Kathleen   (Valse  Lento), 

Berg. 
When  Shirley  gets  telegram.     1  :15.     Theme. 
The    trip    across    seemed.    4:30.    Longing    (Andantino    Grazioso) 

Floridia. 
"I  wish  to  see  my  son"  (door  bell).  3:45.  Admiration   (Moderato 

Grazioso),  Jackson. 
"Dinner's   on   the   table   ma'am."     2:00.     Theme. 
"You    mean    you   would   throw   yourself."    1:15.    Adagietto    (from 

Symphonette  Suite),  Berge. 
"I  wish  I  could  help  you  Jefferson"    (automobile,  effects).     2:15. 

Dramatic  Suspense,  Winkler. 
"Shirley,   father   says   he   can't."     2 :00.      Theme. 
The  lion  and  his  power.    3:30.     Melodie  (Moderato  con  Grazioso), 

Friml. 
"And   then   the.  American    octopus."     4 :15.     Menuetto   All'antico 

(Allegretto  Grazioso),  Karganoff. 
"Do  you  realize  that  we're  being."     4:15.     May  Dreams   (Moder- 
ato  Serenade),   Borch. 
"Before   I   go   to   Washington,   I    would."     4:15.     Elegie    (Adagio 

Sostenuto),   Barmotine. 
"Miss   Green   is   here,   sir."     2:15.     Melancolie    (Larghetto   4/4), 

Bubeck). 
When  mother  and  son  enter  room.     3  :45.     Theme. 
"Miss   Green,   you  say,   is  here."     4:15.     Scherzetto    (from   Sym- 
phonette Suite),  Berge. 
The  night  of  the  Ryder  reception.    1 :00.     Dramatic  Tension  No.  9, 

Andino. 
"I'm  going  to  see  Ryder."     3:00.     Sleeping  Rose    (Valse  Lento), 

Borch. 
As  scene  fades  to  Shirley  and  Jefferson.     1  :45.     Theme. 
"That  Rossmore  woman  is  responsible."    2:30.    Withered  Flowers 

(Pathetic  Intermezzo),  Kiefert. 
"If  he  is  impeached."    2  :45.     Dramatic  Tension  No.  36,  Andino. 
"Can  you  find  the  combination."    2:15.    Dramatic  Agitato  No.  38, 

Minot. 
"Mr.  Ryder,  this  deception."     1 :45.    Dramatic  Narrative,  Pement. 
"Well,  Jeff,   she's  a  wonder."     1 :00.     Theme. 

"The  Wicked  Darling." 

Released  by  the  Universal  Film  Manufacturing  Company. 
Prepared  by  Benjamin  Laietsky. 
Theme — For  You  a  Rose    (Moderato),   G.   Edwards. 
1 — At  screening.     2  :00.     Theme. 

2— T.  Stoop  Conors.    2:00.     Prelude  Op.  28,  No.  15  (Sostenute),  Chopin. 
3 — T.  Gutter  Rose  took  button.     3:00.     Love  Song   (Andante),  Nevin. 
4— D.  Mary  steals  pearls.    2:30.     Hurry  No.  23  (Allegro),  Lake. 
5 — D.  Kent  Mortimer  looks  at  ring.     3  :15.     Theme. 
0 — D.  Adele  Hoyt  'phoning.     1:30.   Dawn    (from  Suite),  Vannah. 
7 — T.  "You  see  I  haven't  any  servants."     1 :30.     Theme. 
8— T.  Uncle  Fadem.     1:00.     I'll  Say  She  Does  (Fox-Trot),  De  Sylva. 
9 — D.  Stoop  Connors  enters  Fadem's  rooms.     1:30'.     Adieu   (Moderato), 
Karganoff. 
10 — T.  This  man's  quaint  philosophy.     2  :30.     Theme. 
11 — D.  Mary  entering  house.     1:30.    Mysterioso  No.  2  (Moderato),  Minot. 
12— T.  The  chivalry  of  a  man.     3:00.     The  Tale  of  Two  Hearts  (Allegro 

Moderato),  Roberts. 
13 — T.  "I'm  through  wid  you."     1:30.     Hurry  (Allegro  Vivace),  Langey. 
14 — T.  The    next   time   she   met.     2:00.      Blue    Rose    (Valse   Moderato), 

Logan. 
15 — Mortimer  recognizes  Mary.     3  :00.     Theme. 

16 — T.  "We're  neighbors."    2:00.     In  the  Candlelight  (Andante),  Brown. 
17— T.  Night  after  night,     2:15.     Hurry    (Allegro),  Lake. 
18 — D.  Officer,     Kent     and     Mary     entering     room.       3 :00.       At     Dawn 

(Andante)    (from  Indian  Summer  Suite),  Densmore. 
19 — T.  Kent  Mortimer  needed  help.     4:00.     Gardena   (Andantino),  Dens- 
more. 
20— T.  Tidings  of  Mary.     1:00.     Pizzicato    (Moderato),  Lake. 
21 — T.  They're  after  Kent  Mortimer.    1 :00.    Sweet  Remembrance   (Alle- 
gretto), Norden. 
22 — D.  Mary  entering  room.     1 :45.     Theme. 

23 — D.  Mary  leaving  room.    1:45.    Fanciful  Vision  (Adagio),  Rubensteln. 
24 — D.  Stoop   Connors    entering   Mortimer's   room.     3 :00.     Scotch   Poem 

(Allegro  Tempestoso),  McDowell. 
25 — D.  Mary  enters  Mortimer's  room.     1  :45.     Theme. 
26 — D.  Connors  enters  through  window.     2:30.     Agitato  No.  1   (Allegro), 

Langey. 
27 — D.  Officer  enters   room.     1:00.     Elegie    (New)     (Adagio    Sostenuto), 

Barmotine. 
28— T.  It's   petals   were   soiled.     2:30.      I'll    Say   She    Does    (Fox-Trot), 

De   Sylva. 
29 — D.  Connors     leaves     cafe.       1  :00.        Chant     D'Antomne      (Andante 

Doloroso),  Tschaikowsky. 
30 — T.  And- then.    3:30.    Bleeding  Hearts  (Andante  Sentimento),  Levy. 
31 — T.  "Why  come  here?"     1:45.     On  Wings' of  Love  (Andante),  Rendix. 
32 — T.  "I  took  a  damn  good  beatin'."    2:15.    Agitato  Con  Moto  (Allegro), 

Borch. 
33 — D.  Kent  jumps  on  counter.     2  :00.     Theme. 
34 — T.  "I  was  right,  Mary."     1:30.     Agitato  No.  4   (Moderato),  Minot. 


Wnified 


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THE    MOVING    PICTURE    WORLD 


March  15,  1919 


Live   News   from    Everywhere 


kmmj^&s^  JMuygjKCMLM]^^^^^ 


KENT  OF  CINCINNATI  HAS  A  NEW  SLOGAN 

Exhibitors'  Mutual  War  Cry  Goes  Well  in  South, 
but  to  Us  Is  Painfully  Reminiscent  of  Subway 


THE  first  harbinger  of  spring-  has  made 
its  appearance  in  Cincinnati,  and 
from  the  Exhibitors  Mutual  Distrib- 
uting Corporation  offices  as  a  fountain 
head  is  inundating  the  surrounding  terri- 
tory with   a  verdant   flood. 

John  A.  Kent,  manager  of  Exhibitors  _ 
Mutual,  has  clothed  his  shipping  cases  in  * 
a  neat  costume  of  delicate  pea-green, 
which  serves  a  two-fold  purpose — a  ready 
identification  for  shippers  and  carriers  and 
a  self  computer  of  the  great  volume  of 
business  being  done  by  this  company. 

Kent's  new  slogan  is,  "Fall  in  Line  and 
Follow  the  Green  Trail." 

Idlcwild     Company    Incorporated. 

Interests  which  have  been,  prominent 
in  the  ownership  of  the  Colonial  and 
other  Cincinnati  theatres  for  some  years 
past  have  incorporated  the  Idlewild 
Theatre  Company,  with  a  capital  stock 
of  $25,000.  The  incorporators  include 
Frank  and  John  J.  Huss,  Thomas  A. 
Reilly.  It  is  understood  that  the  name 
of  the  Colonial  will  be  changed,  so  it  is 
possible  that  a  new  house  is  contemplated. 
A  suit  has  been  filed,  growing  out  of 
damage  said  to  have  been  done  to  a  photo- 
play house  through  a  trolley  wire  cross- 
ing an  electric  feed  wire.  Blanche  Smith, 
owner  of  the  Newport,  Ky.,  Avenel  mov- 
ing picture  theatre,  across  from  Cincin- 
nati, has  filed  suit  for  $6,000  against  the 
Union  Light,  Heat  &  Power  Co.,  stating 
that  motors,  fans,  an  organ,  and  other 
equipment  were  badly  damaged,  and  that  a 
destructive  fire  was  started  which  did 
still  more  damage. 

McManan   on   Entertainment   Committee. 
I.  W.  McManan,  of  McManan  &  Jackson, 
film    exchange    men    and    exhibitors,    who 


has  for  many  years  been  active  in  the 
Chamber  of  Commerce,  has  been  appointed 
~a  member  of  the  Committee  on  Assemblies 
and  Entertainment  of  that  body,  to  serve 
during  the  current  year. 

Gomraersal  Returns  to  Cincinnati. 
Eddie  Gommersal,  who  was  with  the 
Goldwyn  Exchange  at  Cincinnati  before 
being  drafted  for  service  in  France,  has 
returned  after  having  seen  service  on  the 
other  side.  Eddie  is  once  more  with  the 
Goldwyn    Company    as    salesman. 


Baltimore  News  Letter 

The    Plaza    Reopens. 

THE  Plazra  Theatre,  1105-07  North 
Broadway,  was  again  thrown  open 
to  the  public  on  February  22,  un- 
der the  management  of  M.  A.  Berger,  who 
also  manages  the  Poplar  Theatre.  After 
a  period  of  darkness,  the  Plaza  was 
bought  by  Hyman  Miller,  of  Washington, 
D.  C,  from  David  Newman  and  wife,  the 
vendors  being  represented  by  Alan  Fisher, 
of  Fisher  &  Fisher,  and  the  vendee  being 
represented  by  Edward  C.  Schaumloeffel. 
The  lot  measures  34.6  by  105  feet  and  is 
subject  to  two  ground  rents,  one  of  $65 
and  the  other  $80.  Gaby  Deslys  in  "In- 
fatuation," was  the  attraction  with  which 
Mr.  Berger  started  the  new  career  of  the 
Plaza,  which  has  been  improved  and  ren- 
ovated. 

Sunday  Show  at  Garden. 
Through  the  courtesy  and  assistance  of 
Manager  L  A.  DeHoff,  of  the  Garden  and 
New  theatres,  the  former  playhouse  was 
used  on  Sunday  night,  February  23,  fof 
a  show   which  was  staged   by  Lieut.-Com. 


M.  A.  Leahy,  U.  S.  N.,  retired,  in  charge 
of  the  navy  recruiting  at  this  port.  Sev- 
eral reels  of  motion  pictures  and  some 
stereopticon  views,  showing  the  life  of  a 
boy  in  the  navy,  were  shown  and  the  music 
for  the  occasion  was  furnished  by  the 
band  from  St.  Mary's  Industrial  School, 
attired   as    "Jackies." 

Strand  Theatre  Has  Been  Renovated. 
Extensive  improvements  and  renova- 
tions have  been  made  in  the  Strand  Thea- 
tre, 406  North  Howard  street,  which  is  one 
of  the  Parkway  circuit.  The  lobby  has- 
been  lined  with  lattice  covered  mirrors,  the 
interior  lighting  arrangements  have  been 
changed  and  a  system  of  vari-colored 
lights,  which  blend  harmoniously,  cause 
a  soft,  diffused  glow  to  be  distributed 
throughout   the   auditorium. 

Keyser  Music  Hall  Burns. 
The  Music  Hall  building  in  Keyser,  W. 
Va.,  the  second  floor  of  which  was  leased 
as  a  picture  theatre  to  Luther  T.  Clarks- 
kadon,  was  destroyed  by  fire  on  February 
18'.  The  scenery,  advance  motion  picture 
films,  projection  machines  and  piano  were 
destroyed  and  the  loss  has  been  estimated 
at   $1,000. 

Baltimore   Shorts. 
Clarence    Eiseman,     the    First    National 
representative  in  Baltimore,   has  returned 
from     his     honeymoon     and     rejoined     the 
boys  on  Film  Row. 

M.  "Mike"  Siegel,  Jewel  representative 
in  Baltimore,  working  out  of  the  Baltimore 
Film  Exchange  office,  412  East  Baltimore 
street,  which  is  managed  by  Peter  Oletz- 
ky,  has  returned  to  duty  in  this  city,  af- 
ter having  been  confined  to  his  home  in, 
Philadelphia   by   illness. 

George  Easter,  of  the  Baltimore  State 
Rights  Film  Company,  has  just  returned 
from  a  trip  through  Western  Maryland, 
where  he  was  successful  in  booking  "Are 
You  Fit  to  Marry?" 

Harry  Cohen  returns  to  this  city  to 
represent  Metro. 


W.  Griffith  Treats  "The  Girl  That  Stayed  at  Home"  Very    Well  in  His  Forthcoming  Artcraft  with  Bobby  Harron. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1501 


SALT  LAKE  WILL  HAVE  A  NEW  EXCHANGE 

Manager  George  Mayne  of  the  American  Theatre 
Is  Now  Busy  Organizing  Super  Film  Attractions 


Jack  O'TooIe. 

Minneapolis  Ne^ws 

United  Moves  to  World. 

THE  Minneapolis  United  Exchange  has 
moved  its  offices,  film  accessories  and 
equipment  to  the  Minneapolis  World 
Exchange  as  the  result  of  an  agreement 
recently  concluded  between  United  Pic- 
ture Theatres  of  America,  Inc.,  and  the 
World    Film    Corporation. 

The  change  in  the  management  of  the 
Minneapolis  United  and  the  removal  of 
that  organization  from  the  General  Film 
Corporation  to  the  World  was  carried  out 
here  under  the  supervision  of  E.  J.  O'Don- 
nell,  special  representative  of  the  United 
Picture    Theatres    of    America, 

Mr.  O'Donnell  will  remain  in  Minne- 
apolis until  M.  E.  Maxwell,  the  new  man- 
ager, becomes  fully  acquainted  with  the 
United    system. 

Mr.  Maxwell  was  until  recently  man- 
ager of  the  Cleveland  Fox  Exchange.  He 
succeeds  D.  G.  Rodgers,  who  has  been 
transferred  to  the  Kansas  City  United 
Exchange. 

Mr.  O'Donnell  announces  that  Ruben  & 
Finkelstein  have  purchased  the  United 
franchise  for  their  big  downtown  the- 
atres in  Minneapolis. 

Ruben  &  Finkelstein  secured  four 
shares  for  the  Strand  and  New  Garrick, 
with  the  privilege  of  playing  the  United 
productions  in  the  New  Lyric  and  New 
Aster.  They  have  also  purchased  the  first- 
run  franchise  in  St.  Paul  and  a  franchise 
for    neighborhood    houses. 

In  the  past  few  weeks  a  number  of  new- 
franchise  holders  have  been  added  to  the 
United  roster  in  this  territory,  among 
them  being  Dan  Eselin  and  George  Carish, 
both  of  Minneapolis,  and  Messrs.  Graham, 
Carter,  O'Malley  and  Andress,  of  St.  Paul, 
and  H.  B.  Smoots,  of  Little  Falls. 

Jack  O'Toole,  who  has  been  with  Hod- 
kinson  in  Minneapolis  for  the  past  five 
months,  is  now  with  the  United  forces  in 
this  city.  It  is  reported  he  will  assume 
charge  of  the  Minneapolis  United  branch 
and  that  M.  E.  Maxwell  will  go  to  either 
Omaha   or   St.   Louis. 

George  Gnlse  Joins   Drankam. 

George  Guise,  publicity  director  of  the 
Minneapolis  Universal  Exchange,  has  gone 
to  Detroit,  Mich.,  to  assume  his  new  duties 
as  assistant  to  Charles  G.  Branham,  man- 
ager of  the  Majestic  Theatre,  of  that  city. 
Mr.  Guise  was  formerly  assistant  to  Mr. 
Branham  at  the  Minneapolis  Strand. 

Bernhelm    Quits    Universal. 

Julius  Bernheim  has  resigned  from  the 
Minneapolis  Universal  Exchange  and  left 
the  city. 


GEORGE  MAYNE,  manager  of  the 
-American  Theatre,  announces  that 
he  is  organizing  an  exchange  to  be 
known  as  Super-Film  Attractions,  with 
offices  at>  52  Exchange  Place,  the  former 
headquarters  of  the  Descret  Film  Ex- 
change. 

The  new  exchange,  Mr.  Mayne  says,  will 
be  devoted  entirely  to  the  exploitation  of 
high  class  feature  film  attractions  em- 
bodying quality  and  drawing  power.  The 
company  will  distribute  in  Utah,  Idaho, 
Montana,  Nevada,  Wyoming,  Colorado  and 
New  Mexico.  It  is  announced  that  Mr. 
Mayne  will  obtain  state  rights  to  many 
of  the  biggest  independent  productions, 
which  he  will  handle  through  the  ex- 
change. 

American       Entertains       Old      Folks      and 
Orphans. 

The  American  Theatre  recently  gave  a 
special  matinee  Friday  noon  showing  for 
the  old  folks  and  orphans  of  the  city. 
The  bill  included  "The  Common  Cause" 
and  Charlie  Chaplin  in  "Shoulder  Arms." 
The  old  folks  were  admitted  on  their 
badges,  while  the  orphans  from  the 
Orphans'  Home  and  Day  Nursery  and  the 
Kearns-St.  Ann's  Orphanage  were  taken 
to  the  theatre  in  a  body.  Special  music 
was  furnished  for  the  occasion,  which 
proved  a  genuine  success.  The  guests 
gave  the  American  management  a  vote 
of    thanks    for    the    entertainment. 

In  addition  to  the  regular  program  of 
pictures  and  music,  the  American  Theatre 
recently  offered  daily  special  entertain- 
ment in  the  way  of  music  by  the  Ladies' 
Community  Glee  Club  of  50  voices.  Miss 
Ruth  Patterson  was  soloist.  Musical  se- 
lections also  were  rendered  by  Miss  Ney 
Neen  Farrell,  Miss  Ethelwynne  Gavrich 
and  Miss  Alice  Cowley,  the  latter  present- 
ing a  whistling  solo.  In  addition  to  this 
a  number  of  Boy  Scouts  appeared  in  a 
patriotic  tableaux. 

Box  Office  Records  Established. 

Some  very  good  attractions  established 
box  office  records  at  the  various  moving 
picture  theatres  of  the  city  this  week. 
"Don't  Change  Your  Husband,"  the  De 
Mille  picture,  was  booked  for  but  three 
days  at  the  Paramount-Empress  Theatre, 
but  the  business  was  such  that  it  justi- 
fied Manager  George  Carpenter  in  show- 
ing it  the  fourth  day. 

The  American  Theatre  did  exceptionally 
heavy  business  on  "The  Common  Cause," 
announces  Manager  George  Mayne.  Man- 
ager George  Drywer,  of  the  Hippodrome 
Theatre,  reported  excellent  business  for 
the  week  also.  His  attraction  was  "Queen 
of  the  Sea,"  featuring  Annette  Keller- 
man. 

Archer  with  Paramount-Empress. 

Announcement  is  made  by  George  E. 
Carpenter,  manager  of  the  Paramount- 
Empress  Theatre,  that  he  has  obtained 
the  services  of  Dan  Archer,  lately  of  San 
Francisco,  as  organist  for  picture  inter- 
pretation at  the  matinees  and  for  play- 
ing comedies  at  night.  Prof.  Edward  P. 
Kimball  also  will  continue  to  play  the  big 
organ  and  to  direct  the  orchestra. 
Personal    and    News    Notes. 

Louis  Marcus,  district  manager  for  the 
Famous  Players-Lasky  Corporation,  an- 
nounces that  he  is  making  arrangements 
to  bring  to  this  city  representatives  of  the 
various  "weeklies"  to  make  pictures  of 
the  Rotary  club  convention,  to  be  held 
in  this  city  next  June. 

J.  E.  Madsen,  just  released  from  the 
United  States  Army,  comes  to  this  city 
as  representative  of  the  American  Film 
Company,  for  which  Pathe  is  distributor. 
He  will  divide  his  time  between  Salt  Lake 
and  Portland. 

The  American  Theatre  has  commenced 
the  showing  of  Kinograms,  the  new  news 
weekly  released  by  World  Pictures.    This 


service  will  also  be  used  by  the  Orpheum 
Theatre  beginning  at  an  early  date. 

Manager  Louis  Marcus,  of  the  district 
office  of  the  Famous  ,  Players-Lasky  Cor- 
poration, went  to  Butte  this  week  to  at- 
tend the  Rotary  Club  convention  and  to 
attend  to  business  matters  in  the  terri- 
tory between  Salt  Lake  and  the  Montana 
City. 

Gus  Hager,  local  manager  for  Universal 
returned  today  from  a  trip  through  Idaho' 
where  he  took  a  print  of  the  Holubar  pro- 
duction, "The  Heart  of  Humanity."  Mr.. 
Hager  reports  good  business  throughout 
the   territory. 

Hairm  Peery,  of  the  Ogden  Theatre, 
was  in  Salt  Lake  this  week,  calling  upon 
film  exchange  men.  While  here  he  booked 
the  Jewel  production,  "The  Heart  of  Hu- 
manity," for  a  run  at  the  Ogden  Theatre. 

George  Mayne,  manager  of  the  Ameri- 
can Theatre,  turned  away  business  after- 
noon and  evening  during  the  run  of  "The 
Common   Cause." 

The  Paramount-Empress  Theatre  has 
contracted  to  exhibit  the  Universal  cur- 
rent events  on  Wednesday  and  Thursday 
of  each  week  beginning  on  March   12. 

G.  A.  Hager,  local  manager  for  the  Uni- 
versal Film  Manufacturing  Company,  has 
left  for  Denver  to  attend  a  conference  of 
branch  managers  west  of  Denver. 

T.  W.  Chatburn,  assistant  general  man- 
ager of  the  Vitagraph  company,  was  in 
town  for  several  days. 

A.  R.  Henderson,  of  Twin  Falls,  la.,  will 
open  the  new  Orpheum  Theatre  in  that 
city  with   "The  Heart  of  Humanity." 


Indianapolis  News  Letter 

A  Blaze  at  the  Eagle. 

FIRE,  the  origin  of  which  has  not  been 
determined,  damaged  the  Eagle  The- 
atre at  1542  Broadway,  Gary,  Ind., 
recently,  causing  a  loss  of  approximately 
$1,500.  The  building  is  owned  by  Dom- 
inick  Szymanski,  and  the  theatre  was 
managed  by  Walter  Wawenkwig.  The 
interior  of  the  building  was  gutted,  and 
the  piano  and  projection  machine  were 
badly  damaged.  Patrons  of  the  house 
filed  out  in  an  orderly  manner  when  the 
alarm  was  sounded. 

Washington's  Theato   Improved. 

The  management  of  the  Theato  The- 
atre at  Washington,  Ind.,  has  recently 
completed  several  improvements  in  the 
interior  of  the  house.  The  screen  has 
been  reset  and  direct  electric  current  has 
been  installed. 

New  Film  Companies  Incorporate. 

The  Calvert-Harrison  Feature  Film 
Company,  of  Indianapolis,  has  been  in- 
corporated under  the  laws  of  Indiana  to 
engage  in  the  manufacture  of  motion  pic- 
ture films.  The  capital  stock,  as  an- 
nounced in  the  incorporation  papers  filed 
with  the  secretary  of  state,  is  given  as 
$300,000.  The  directors  are  E.  H.  Calvert, 
C.  S.  Harrison,  Albert  May,  Jackson  Rose 
and    E.    J.    Flannery. 

The  Ben  Ross  Feature  Film  Company, 
a  newly  organized  concern  in  Indian- 
apolis, has  filed  incorporation  papers  with 
the  secretary  of  state  for  the  purpose  of 
making  motion  pictures.  The  capital  stock 
is  announced  as  $10,000.  The  incorpora- 
tors are  Benjamin  Ross,  Ethel  Ross  and 
Wetzel    Swartz. 


Start  Work   on   "Jesselyn's  Wife." 

Back  again  on  the  Brunton  "lot"  after 
a  brief  rest,  Bessie  Barriscale  has  started 
work  on  "Jesselyn's  Wife,"  the  Katherine 
Norris  novel.  While  in  the  East,  Howard 
Hickman,  who  directs  Miss  Barriscale, 
spent  several  days  on  Long  Island  obtain- 
ing atmosphere  to  be  incorporated  in 
"Jesselyn's  Wife,"  the  locale  of  which  is 
chiefly   on   the   island. 


1502 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


ALLENS  INVADING  MARITIME  PROVINCES 

They  Are  Extending  Their  Chain  of  Theatres 
in  Canada  from  Quebec  to  the  Pacific  Coast 

MESSRS.  Jule  and  J.  J.  Allen,  of  Tor- 
onto, have  announced  that  they  are 
invading  the  Maritime  Provinces. 
By  this  move,  the  Aliens  are  extending 
their  chain  of  theatres  in  Canada  from 
coast  to  coast,  as  they  have  many  houses 
in  Ontario,  Quebec,  the  Middle  West  and 
on  the  Pacific  Coast. 

The  announcement  is  made  that  plans 
are  being  drawn  for  Allen  theatres  at  St. 
John,  N.  B.,  and  at  Halifax,  N.  S.  The 
sites  for  these  houses  have  been  selected. 

The  Aliens  are  also  arranging  to  build 
new  Allen  theatres  at  Winnipeg  and  Lon- 
don. They  already  have  the  Dominion  and 
Rex  theatres  at  Winnipeg  and  have  the 
Majestic    Theatre,    London,    under    lease. 

The  list  of  Allen  theatres  in  Canada  now 
includes  the  Lyric  Theatre  at  Swift  Cur- 
rent,  Sask. 

Allen  theatres  are  now  being  operated 
in  Toronto,  Montreal,  Lachine,  Westmount, 
Quebec,  Ottawa,  Hamilton,  Winnipeg, 
Brandon,  Regina,  Moose  Jaw,  Calgary, 
Edmonton,  Swift  Current,  Kitchener,  Lon- 
don, Windsor  and  Cobourg. 

The  Aliens  recently  organized  "Brit- 
ish Films,  Limited,"  to  take  care  of  the 
importation  and  release  of  British  pro- 
ductions, and  they  are  now  no  longer 
Canadian  distributors  of  Select  releases 
the  latter  having  passed  over  to  Regal 
Films,  Limited. 

Elliott  Has  a  Bird  of  an  Idea. 

Manager  W."  M.  Elliott,  of  the  Regent 
Theatre,  Toronto,  is  still  improving  his 
house.  He  has  been  adding  innovations 
each  week  since  last  summer  and  he  de- 
clares that  he  is  not  through  yet.  The 
patronage  of  the  theatre  has  also  shown  a 
proportionate  improvement,  until  now  it 
is  always  a  question  of  how  to  accom- 
modate the  crowds  at  both  afternoon  and 
evening  performances. 

The  latest  addition  to  the  equipment  ot 
the  Regent  consists  of  a  number  of  sing- 
ing canaries,  which  have  been  placed  in 
picturesque  nooks  on  the  mezzanine  floor. 
Along  with  the  canaries  came  a  new 
trailer  which  bears  a  request  that  the 
patrons  desist  from  talking  or  moving 
during  the  playing  of  the  overture.  The 
latter  stunt  has  brought  written  com- 
mendation from  a  number  of  regular  vis- 
itors. Not  long  ago  Manager  Elliott  pie- 
sented  a  trailer  which  carried  the  re- 
quest to  patrons  who  had  "seen  the  play 
read  the  book  or  heard  the  story,  not 
to  tell  all  the  others  around  them  all  the 
details  before  the  showing  of  the  picture. 
"Remember,  this  is  the  silent  drama,  was 
the  concluding  sentence  of  this  trailer. 

The  lady  ushers  at  the  Regent  Theatre 
were  attired  as  Red  Cross  Nurses  during 
the  week  of  February  17,  when  the  at- 
traction   was    "The    Common    Cause. 

Discovers  Magnitude  of  Film  Industry, 

Walter  Hepburn,  of  Vancouver,  censor 
of  moving  pictures  for  the  Province  of 
British  Columbia,  has  returned  to  Canada 
from  a  tour  of  California,  which  he  made 
for  the  purpose  of  meeting  some  of  the 
stars  of  the  screen  and  also  to  talk  over 
censorship     matters    with    producers 

Mr  Hepburn  admitted  that  he  did  not 
realize  that  the  industry  was  so  import- 
ant until  he  saw  the  big  studios  at  Holl>  - 
wood,  Culver  City  and  Universal  City^  He 
was  surprised  at  the  magnitude  of  the 
workshops  in  and  around  Los  Angeles, 
where  various   "props"   are  made. 

While  on  the  trip  the  censor  met  a 
number  of  leading  stars,  including  Pauline 
Frederick,  Madge  Kennedy,  Charles  Ray 
and  Enid  Bennett. 

I'athe    Films    the    Laurier    Funeral. 

Pathe  moving  picture  camera  men  were 
busy  at  Ottawa,  the  Canadian  capitol,  on 
Saturday,  February  22,  for  the  state  fun- 
eral of  the  late  Sir  Wilfrid  Laurier.  Mr. 
lllumiere  and  Bert  Mason   went  up  from 


Montreal  while  Blaine  Irish,  the  Pathe 
news-filmer,  of  Toronto,  was  also  present. 
The  main  portion  of  the  views  taken 
went  into  the  Pathe  British-Canadian 
News  Weekly,  which  is  issued  twice 
weekly   in   Canada. 

It  is  also  worthy  of  note  that  the  De- 
partment of  Trade  and  Commerce,  of  the 
Canadian  Government,  took  the  official 
views  of  the  funeral  for  archive  purposes 
and  prints  of  this  picture  were  released 
to  various  cities  as  a  Canadian  Govern- 
ment picture.  Many  special  trains  and 
special  coaches  with  the  most  prominent 
people  in  the  Dominion  went  to  the  capitol 
to  pay  their  respects  and  a  great  number 
of  notables  were  photographed.  The  Pathe 
and  official  films  were  screened  at  lead- 
ing theatres  of  Montreal,  Toronto  and 
other  cities  on  Monday,  February  24. 
"Winnipeg's  Province  Is  Progressive. 

The  manager  of  the  Province  Theatre, 
Winnipeg,  Manitoba,  showed  considerable 
showmanship  when  he  gave  indications, 
through  the  medium  of  the  local  news- 
papers, that  he  wanted  a  big  patronage 
for  the  first  run  of  "Virtuous  Wives"  dur- 
ing the  week  of  February  24.  The  papers 
carried  a  "personal  hint"  from  the  man- 
agement for  the  guidance  of  prospective 
patrons  at  the  theatre,  and  it  sounded  so 
big  that  no  one  could  help  but  feel  that 
he  or  she  would  be  clamoring  at  the  the- 
atre early  on  the  first  day.  The  notices 
read: 

"The  management  really  expects  to  ex- 
ceed any  previous  record  next  week  when 
the  sensational  New  York  society  drama, 
'Virtuous  Wives,'  will  be  screened.  There- 
fore the  management  earnestly  requests 
all  who  can  do  so  to  attend  the  early 
morning  and  afternoon  performances  to 
avoid  the  crowds  that  are  sure  to  be  in 
line.  It  is  also  suggested  that  waiting 
patrons  line  up  toward  Albert  street  in 
single  file  to  prevent  the  blocking  of  the 
business  stores  next  door." 

The  notices  were  arranged  in  one  column 


"The   Spirit   of   Lafayette." 

As     Shown     by     the     Vincent     Picture, 
Sometimes  the  Spirit  of  Today. 


Is 


boxes  and  were  in  the  usual  form  of  read- 
ing  matter. 

Francais  Honors  Sir  Wilfrid. 

The  Francais  Theatre  went  into  mourn- 
ing for  one  day  on  the  occasion  of  the 
burial  of  the  late  Sir  Wilfrid  Laurier  at 
Ottawa.  On  the  day  of  the  funeral  the 
posters  and  signs  in  front  of  the  theatre 
were  withdrawn  and  the  exterior  and 
lobby  were  draped  with  black  and  purple. 
The  theatre  itself  was  closed  for  half  of 
the   day. 

Announcement  was  made  by  Manager 
Bureau  that  business  at  the  theatre  was 
quite  poor  while  the  body  of  the  late  Sir 
Wilfrid  was  lying  in  state  in  the  city,  but 
on  the  first  day  after  the  funeral  the  at- 
tendance reached  a  high  mark,  the  patron- 
age  being   2,200   persons. 

Lent  Cuts  Into  Receipts. 

The  season  of  Lent  makes  a  difference 
of  forty  per  cent,  in  the  patronage  of 
theatres  attended  largely  by  French- 
Canadians,  according  to  Manager  Bureau, 
of  the  Francais  Theatre  at  Ottawa, 
Ontario.  This  year  is  no  exception,  but 
there  is  no  attempt  on  the  part  of  the  pro- 
prietors of  such  theatres  to  cut  down  the 
quality  or  length  of  programs  during  the 
Lenten  period.  Theatres  chiefly  affected 
in  this  way  in  the  Canadian  capitol  in- 
clude the  Francais,  National  and  Princess, 
according  to  Mr.  Bureau. 

Local  257  Gives  Ball. 

Moving  Picture  Operators'  Local  257,  of 
Ottawa,  Ontario,  held  a  successful  mas- 
querade ball  at  the  Winter  Garden, 
Ottawa,  on  Thursday  evening,  February 
27.  Among  those  who  had  charge  of  ar- 
rangements ,were  President  M.  Ventura,  F. 
Montreuil,  J.  McGuire,  A.  McAuley,  W. 
Lane,  Jas.  Maguire  and  Peter  Horn.  The 
manager  of  the  hall  is  D.  Murray,  who 
holds  a  withdrawal  card  from  the  I.  A. 
T.  S.  E.,  while  Tom  Nagle,  a  member  of 
the  Musicians'  Union,  looked  after  the 
musical   requirements. 

Novel   Musical    Feature. 

By  way  of  diversion  from  the  usual 
manner  of  presenting  musical  numbers  at 
the  Allen  Theatre,  Toronto,  the  soloist 
at  this  theatre  sang  during  a  portion  of 
the  presentation  of  one  of  the  features  on 
the  bill  of  the  week  of  February  17.  The 
feature  was  "The  Kiddies  in  the  Ruins," 
an  English  film,  which  is  a  sequel  to  "The 
Better  'Ole."  During  the  action  of  this 
picture,  the  French  Habitants  sing  La 
Marsellaise.  The  soloist  sang  the  French 
National  Anthem  during  this  part  of  the 
feature.  The  effect  was  quite  novel  and 
was  appreciated.  The  arrangement  drew 
considerable  applause. 

Alhambra    Approaches    Completion. 

The  new  Alhambra  Theatre,  Bloor  and 
Bathurst  streets,  Toronto,  which  is  being 
erected  by  the  Paramount  Theatres,  Lim- 
ited, a  subsidiary  of  the  Regal  Films,  Lim- 
ited, reached  the  roof  stage  in  February 
and  the  workmen  are  now  engaged  in  the 
decoration  of  the  interior.  The  house, 
which  will  have  a  capacity  of  1,800,  will 
be  finished  about  April  1.  The  Alhambra 
will  present  quite  a  number  of  second 
runs  of  feature  attractions  shown  at  the 
Regent  Theatre  in  the  downtown  section. 
The  house  is  on  the  site  of  the  old  King 
George   Theatre. 

Spotlight   Club   Organises. 

The  theatrical  employes  of  Vancouver, 
B  C  have  come  across  with  an  organ- 
ization which  is  known  as  The  Spotlight 
Club,  for  benevolent  and  social  purposes. 
More'  than  two  hundred  managers  and  em- 
ployes have  been  enrolled  and  the  organ- 
ization details  were  completed  at  a  meet- 
ing held  on  February  23.  The  exhibitors 
are  co-operating  with  their  employes  in 
their  club  plans.  It  is  the  intention  to 
hold    dances,    special    shows   and   outings 

The   president   of   the    club    is   President 
Harsen,  of  the  Moving  Picture  Projection 
Machine    Operators'    Local     of   Vancouver, 
and   the   treasurer    is    Fred   J.    Elkins. 
Regal   Secures  V.  P.  T.  Distribution. 

Regal    Films,    Limited,    headquarters    in 


."March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1503 


I  the  Regal  Building:,  25  Adelaide  street 
West,  Toronto,  has  secured  the  distribu- 
tion rights  of  the  Dominion  of  Canada 
for  the  productions  controlled  by  the 
United  Picture  Theatres  of  America,  Inc. 
The  Regal  company  has  branch  offices 
in  Montreal,  St.  John,  Winnipeg,  Calgary 
and  Vancouver. 

Veteran  Will  Klin  Shove. 

The  war  veterans  of  Marmora,  Ontario, 
a  centre  of  moderate  size,  have  decided 
to  operate  a  moving  picture  theatre  for 
the  benefit  of  the  local  branch  of  the 
Great  War  Veterans'  Association,  of  Cana- 
da. Members  of  the  Marmora  branch  will 
toe  used  as  operators,  while  the  present 
manager  is  H.  R.  Pierce,  who  is  the  presi- 
dent of  the  branch.  Mr.  Pierce  recently 
visited  Toronto  exchanges  for  the  purpose 
•  of  arranging  bookings  and  other  details. 

.Lieut.  Davidson  Represents  Specialty  Film 

The  Specialty  Film  Import,  Limited, 
Montreal,  the  Canadian  distributors  of 
Pathe  and  other  releases,  now  have  as 
their  English  representative,  Lieut.  David- 
son, late  of  the  Royal  Air  Force,  who  was 
the  Vancouver  manager  of  the  company 
before  proceeding  overseas  to  fight  the 
Huns.  He  is  engaged  in  rounding  up  a 
number  of  English  and  French  productions 
-for   the    Canadian    market. 

Recreation   Hiiilding   for  Ottawa. 

Ottawa,  Ontario,  is  to  have  a  recreation 
Ibuilding,  a  feature  of  whicli  is  to  be  a 
moving  picture  theatre,  according  to  the 
announced  plans  of  C.  Jackson  Booth, 
•of  the  Canadian  capitol.  The  new  struc- 
ture is  to  be  erected  at  Bank  and  Slater 
streets,  on  the  site  of  a  former  church. 
This  is  in  the  heart  of  the  downtown  sec- 
tion. The  building  will  also  have  billiard 
p&riors,  bowling  alleys  and  other  amuse- 
ment features,  as  well  as  stores. 

'Exhibitors     Protest     Daylight     Saving:. 

The  exhibitors  of  Winnipeg,  Man.,  are 
tonce  more  giving  the  subject  of  daylight 
saving  their  attention.  The  local  thea- 
tre men  placed  a  letter  before  the  Win- 
nipeg City  Council  on  Monday  night,  Feb- 
ruary 17,  in  which  they  protested  against 
the  permanent  adoption  of  the  daylight 
saving  plan  for  the  summer  months  of 
•each  year. 

Cass    Visits    Ottawa. 

A  prominent  visitor  in  Ottawa,  Ontario, 
on  February  21  and  22  was  A.  B.  Cass, 
of  Toronto,  special  representative  of  the 
Famous  Players  Film  Service,  Ltd.,  and 
other  Allen  interests. 

Mitford    Handles    Universal    Publicity. 

The  publicity  department  of  the  Tor- 
onto headquarters  of  the  Canadian  Uni- 
versal is  now  in  the  hands  of  George  Mit- 
ford. 

Short    Notes. 

The  Osborne  Theatre,  Winnipeg,  which 
was  destroyed  by  fire  one  year  ago,  has 
been  rebuilt,  and  is  being  opened  again 
under  the  management  of  R.  Kershaw, 
formerly  the  president  of  the  Manitoba 
Moving  Picture  Exhibitors'  Association. 

Joe  Kauffman  has  announced  his  resig- 
nation from  the  Vancouver  office  of  the 
Famous  Players'  Film  Service,  Limited, 
and  has  been  succeeded  by  Manager 
Mitchell,  of  the  Calgary,  Alberta,  branch. 

Announcement  has  been  made  that 
Harry  Price,  of  the  Winnipeg  office  of 
Regal  Films,  Limited,  is  leaving  for 
Europe  for  business  purposes. 

Walter  Kellett,  formerly  manager  of 
the  Gaiety  and  Bijou  theatres,  Winnipeg, 
has  taken  over  the  King's  Theatre,  Win- 
nipeg. 

Realistic   Hold-Uu   in    Select   Film. 

In  Alice  Brady's  forthcoming  Select  pic- 
ture, "Marie,  Ltd.,"  which  is  scheduled  for 
release  as  a  March  attraction,  there  is  a 
most  realistic  railroad  hold-up  scene. 

The  scene  occurs  during  the  early  part 
of  the  picture,  when  Alice  Brady  as  Drina 
Hilliard  is  on  her  way  to  New  York  from 
her  home  In  the  West. 


DETROIT  BOARD  M.P.E.M.  HAS  NEW  HOME 

A  Permanent  Office  Has  Been  Opened  in  the 
Film  Building  Where  Meetings  Will  Be  Held 

Buffalo.  He  already  operates  the  Miles 
and  Grand  in  Cleveland.  The  policy  of 
all  his  new  houses  will  be  both  pictures 
and  vaudeville. 

Guthard   Will   Retire. 

Henry  J.  Guthard,  who  recently  dis- 
posed of  his  Majestic,  Fine  Arts  and  Nor- 
wood theatres,  Detroit,  plans  to  retire 
from  the  amusement  field  for  the  present 
at  least. 


THE  Detroit  Board  of  Motion  Picture 
Exchange  Managers  has  opened  a 
permanent  office  at  606  Film  Build- 
ing, with  a  paid  secretary  and  stenogra- 
pher in  charge.  The  purpose  of  the  office 
is  to  have  a  place  to  hold  business  meet- 
ings and  to  confer  with  the  Grievance 
Committee  of  the  Detroit  Exhibitors' 
League  on  all  complaints.  President  J.  E. 
Flynn,  of  the  exchange  managers'  or- 
ganization, declares  he  will  be  glad  if  any 
exhibitor  having  complaint  against  a  De- 
troit exchange  will  file  his  claim  with  the 
organization,  so  that  it  can  be  thoroughly 
investigated.  Just  the  other  day  the 
Grievance  Committee  declared  against 
one  Detroit  exchange,  which  accordingly 
made  two  adjustments  with  exhibitors. 
On  the  other  hand,  where  the  exhibitor  is 
found  to  be  in  the  wrong,  it  is  expected 
that  he  will  satisfactorily  adjust  matters 
with  the  exchange. 

"Mickey"  Turns  'Em   Away. 

"Mickey,"  after  breaking  the  house 
record  of  the  Majestic  Theatre,  Detroit, 
went  Into  the  Regent  Theatre  for  a  week, 
where  it  not  only  broke  the  house  record 
again,  but  played  to  more  people  than  any 
other  Detroit  theatre  has  ever  done  In 
one  week.  At  least  1,500  people  were 
turned  away  nightly — despite  the  fact 
that  the  Regent  can  seat  2,500  people. 
Majestic  Rooks  Chaplin  Reissue. 

D.  Leo  Dennison,  Detroit  manager  for 
the  General  Film  Co.,  recently  closed  a 
deal  whereby  the  four  Chaplin  reissues 
will  play  first-run  in  Detroit  at  the  Ma- 
jestic Theatre.  Charles  Branham  signed 
the  contract  in  behalf  of  the  theatre.  He 
played  the  first  release,  "A  Night  in  the 
Show,"  for  the  week  of  February  23,  and 
will  play  the  others  in  the  order  of  their 
release.  He  contends  that  a  good  picture 
or  a  good  comedy  can  be  repeated  just 
like  any  good  legitimate  show. 

Paramount    Exchange    Is    Progressive. 

The  Detroit  Paramount  Exchange  has 
fitted  up  its  screen  room  very  attractively 
with  wicker  furniture  and  settees,  and 
Manager  H.  A.  Ross  announces  that  he 
will  hold  trade  screenings  for  exhibitors 
in  the  screen  room  every  Tuesday  and 
Friday  beginning  at  1  p.  m.  and  continu- 
ing until  5  p.  m.  It  has  been  arranged 
that  Thad  J.  Planck,  who  has  charge  of 
advertising  and  publicity,  and  Eddie  Fon- 
taine, supervisor  of  bookings,  will  attend 
the  screenings  so  that  they  may  be  able 
to  render  assistance  to  exhibitors  in  the 
way  of  advertising  and  booking  sugges- 
tions. 

Miles   Acquires    Chain    of   Ten    Houses. 

Charles  H.  Miles,  who  now  has  the 
Regent,  Orpheum  and  Majestic  theatres, 
Detroit,  has  completed  a  deal  whereby  he 
takes  over  a  chain  of  ten  picture  and 
vaudeville  houses  in  Canada.  Mr.  Miles 
plans  to  build  new  theatres  in  Toronto 
and   Montreal,   and    may   possibly   build   in 


Rrookins    to    Ruild   a    New    House. 

George  Brookins,  of  Hillsdale,  called  at 
the  World  office  the  other  day  and 
divulged  the  information  that  he  would 
soon  erect  a  new  theatre  in  his  town 
seating  800.  It  will  be  completed  some 
time  around  August  1.  He  plans  to  play 
road  shows  and  feature  pictures.  He  will 
close  the  Victory  Theatre,  but  will  con- 
tinue his  Washington  Theatre,  giving  him 
complete  control  of  the  Hillsdale  amuse- 
ment situation. 

Ruy   Houdini   Serial. 

Goyette  Productions,  202  Film  Building, 
Detroit,  have  purchased  the  lower  Michi- 
gan rights  to  the  Houdini  serial,  and 
will  start  at  once  on  billboard  campaign 
that  will  cost  ?2,500  in  Detroit  alone. 
They  plan  to  spend  at  least  ?5,000  in  gen- 
eral advertising  and  publicity  before  they 
release  the  picture.  The  selling  and 
physical  distribution  will  be  done  by  the 
Arthur  S.  Hyman  Attractions  in  co-opera- 
tion with  R.  E.  Goyette,  proprietor. 
Rrief  Michigan  News. 

Robert  Cotton,  World  manager,  was  in 
New  York  City  last  week  conferring  with 
the    home   office. 

R.  J.  Churchill,  Detroit  manager  for  the 
United  Picture  Theatres,  reports  that  he 
has  100  days  on  United  pictures  and  that 
he  is  signing  up  new  contracts  every 
week. 

The  Bernhardt  Theatre,  1485  Chene 
street,  Detroit,  has  been  sold  by  the 
Schram  Amusement  Company  to  Siegel  and 
Feigensen.  H.  J.  Breneau  will  continue  as 
manager.  While  in  Chicago  recently,  Mr. 
Breneau  ordered  an  American  Photo- 
Player  organ. 

The  Detroit  Police  Movie  Censors,  Baker 
and  Potter,  say  there  are  151  theatres  in 
Detroit,  with  a  total  seating  capacity  of 
94,428. 

A.  J.  Kleist,  Jr.,  of  Pontiac,  was  in  New 
York  recently  combining  business  with 
pleasure.  Mr.  Kleist  now  is  in  complete 
control  of  the  theatre  situation  in  Pontiac. 

Frank  Drew,  who  for  years  managed  the 
Avenue  burlesque  theatre  in  Detroit,  has 
joined  the  sales  staff  of  the  Arthur  S. 
Hyman  Attractions.  He  will  look  after 
Detroit. 

Lewis  J.  Selznick,  president  of  Select 
Pictures,  was  a  Detroit  visitor  on  Wednes- 
day, February  26,  for  a  few  hours,  in  con- 
ference with  J.  O.   Kent,  Detroit  manager. 


Metro's  "The  Way  of  the  Strong"  With  Anna  Q.  Nilsson  Has  a  Powerful 

Alaskan  Prelude. 


1504 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


M.  P.  0.   LOCAL    171    SHOWS    PATRIOTISM 

Its  Members  Volunteer  to  Operate  Shows  for 
Wounded  Soldiers  in  the  Park  View  Hospital 


SAFETY  FIRST"  is  the  motto  of  Moving 
Picture   Operators'   Local,    171,   Pitts- 
burgh,    in    connection     with     service 
rendered    to    the    soldiers    who    are    con- 
valescing  at    the   Parkview   Hospital,   No. 
24   there. 

The  local  at  its  meeting  Sunday,  Feb- 
ruary 23,  in  the  lodge  room  at  226  Diamond 
street,  unanimously  passed  a  resolution 
that  the  members  would  volunteer  their 
services  and  send  only  licensed  operators 
to  take  charge  of  the  moving  picture  ma- 
chine at  the  hospital  as  long  as  a  wounded 
soldier  remained  there.  They  also  passed 
a  resolution  donating  to  the  hospital  a 
moving  picture  machine. 

This  is  not  the  first  time  that  the  local 
has  displayed  its  patriotism,  as  it  has 
made  a  fine  record  in  all  the  Red  Cross 
and  war  drives  and  has  35  representatives 
in  the  Army,  most  of  whom  are  overseas. 

Exhibitors    Mutual    Activities. 

Stanley  S.  Neal,  the  new  Exhibitors 
Mutual  salesman,  of  the  Pittsburgh  branch, 
is  proving  a  wonder,  according  to  Man- 
ager Rippard,   of  this  exchange. 

The  Idle  Hour  Theatre,  Washington, 
Pa.,  has  used  Mutual  productions  for  a 
long  time,  and  Manager  Wheatley  is  so 
pleased  with  the  new  Robertson-Cole  re- 
leases that  he  has  signed  up  for  the  en- 
tire output. 

The  Mutual's  new  projection  room  will 
soon  be  completed  and  Manager  Rippard 
will  hold  pre-viewings  of  all  new  releases 
every  Tuesday  for  the  convenience  of  ex- 
hibitors of  this  territory. 

Fred  Sliter,  special  sales  representative 
for  the  Mutual  home  office,  who  is  working 
in  the  Pittsburgh  territory,  was  successful 
in  closing  contracts  for  five  of  his  firm's 
productions  on  Pittsburgh's  Fifth  Avenue. 
They  are:  "A  Trick  of  Fate,"  "Hoop-La," 
"Prodigal  Liar,"  "What  Every  Woman 
Wants"  and  "The  Eleventh  Command- 
ment." 

Unlversal's  Pittsburgh  Force  Meets. 

A  meeting  of  the  salesforce  of  the 
Pittsburgh  Universal  exchange  was 
held  in  the  William  Penn  Hotel, 
Pittsburgh,  Monday  forenoon,  February 
24th.  District  Manager  A.  A.  Smith  was 
in  attendance  and  discussed  conditions 
with  the  local  force,  as  well  as  perfect- 
ing a  system  covering  the  allotment  of 
territory  for  the  various  road  men.  Each 
representative  will  hereafter  be  assigned 
to  certain  territory,  in  which  he  is  ex- 
pected to  not  only  represent  Universal, 
but  to  manifest  an  interest  in  the  ex- 
hibitors of  that  section.  Besides  Mr. 
Smith,  the  following  Universal  men  were 
present:  Manager  McAleer,  and  Messrs. 
Hullinger,  Burgan,  Fitzpatrick,  Gauding, 
Snitzer   and   Leresche. 

Efficiency  Is  Fox  Middle  Name. 

The  Fox  Pittsburgh  branch  is  installing 
a  universal  system  of  booking  and  ac- 
counting and  in  order  to  accomplish  same 
as  expeditiously  as  possible  it  has  been 
found  necessary  to  limit  the  hours  for 
bookings  for  local  exhibitors  to  from 
9:30  a.  m.,  to  4  p.  m.,  each  day. 

This  branch  has  benefitted  by  the  train- 
ing Uncle  Sam  has  given  William  A.  Cant- 
well,  who  was  formerly  an  ensign  in  the 
Naval  Aviation  Branch  and  who  has  been 
officially  credited  with  bringing  down 
eight  German  aeroplanes.  Mr.  Cantwell  is 
now   acting    as   assistant    office    manager. 

Paul  W.  Barron,  who  served  as  chief 
yeoman,  the  assistant  manager,  was  also 
discharged  from  the  United  States  Navy 
some  time  ago. 

Dave   Adler   Returns    to    Pittsburgh. 

Dave  Adler,  Pittsburgh  and  Cleveland 
exhibitor,  is  back  in  Pittsburgh  again 
and  has  taken  up  his  residence  here.  Two 
years   ago    he   and    hie   associates   bought 


the  Strand  in  Cleveland  and  later  took 
over  the  Fairyland  there.  They  sold  the 
former  and  now  have  only  the  one  theatre 
in  the  Forest  City,  now  operated  by  a 
manager.  Mr.  Adler  will  assist  Nat 
Friedberg,  his  partner,  in  the  manage- 
ment of  their  four  theatres  in  the  Pitts- 
burgh section,  the  Alhambra,  East  Lib- 
erty, Garden,  Northside,  American,  Mt. 
Oliver    and    the    American,    South    Side. 

Relit  Is  Tendered  a  Dinner. 

A  most  enjoyable  affair,  the  first  of  a 
series  to  be  held  during  the  year,  was 
the  banquet  at  the  Chatham  Hotel,  Pitts- 
burgh, Friday  evening,  February  21.  It 
was  given  to  Harry  E.  Reiff,  office  man- 
ager of  the  Pittsburgh  Universal  branch, 
by  his  co-workers  in  the  exchange. 

A  six-course  dinner  was  greatly  enjoyed. 
Mr.  McAleer  dropped  in  on  the  assemblage 
just  in  time  to  enjoy  one  of  the  fragrant 
Havanas.  The  ladies  received  candy  and 
flowers. 

Fox  Triples  Force. 
The  Pittsburgh  branch  of  the  Fox  Film 
Corporation,  have  tripled  their  force  of 
film  inspectors,  having  a  full  day  and 
night  shift,  and  as  a  result  can  guarantee 
exhibitors  prints  in  A-l  condition  at  all 
times.  Wm.  Nesbitt,  with  Mutual  for 
nine  years,  and  recently  with  the  Metro 
and  First  National,  is  now  in  full  charge 
of  the  Fox  inspection  department. 
A  New  House  for  DuBois. 
Miss  Mary  Lombardo,  owner  of  the  Em- 
pire Theatre  at  DuBois,  Pa.,  has  acquired 
title  to  a  valuable  piece  of  property  on 
West  Main  street,  DuBois,  and  is  having 
plans  prepared  for  the  erection  of  a  hand- 
some and  costly  photoplay  house  thereon. 
The  house  is  to  have  a  seating  capacity 
of  1,200,  and  the  intention  is  to  begin 
work  on  the  structure  in  the  early  spring. 
Improving  Uniontown's  Penn. 
C.  M.  McCloskey,  of  the  Penn  Theatre, 
Uniontown,  Pa.,  is  making  improvements 
to  his  house.  Besides  a  general  renovat- 
ing, he  is  having  installed  a  series  of 
boxes  and  loges.  These  are  suspended 
from  the  balcony  and  along  the  walls,  and 
will  not  only  add  to  the  appearance  of  the 
house,  but  will  give  him  100  of  such  seats 
which    will    be    sold    at    advanced    prices. 


Monroe   Salisbury. 

Universal    Star   Smokes   the    Pipe    o'    Peace 
After    "The    Light    of    Victory." 


The  work  is  now  being  done,  and  in  such 
a  way  that  the  regular  shows  are  not 
interfered  with. 

Sharon  or  New   Castle  House  Wanted. 

An  exhibitor  of  Warren,  Ohio,  writes 
the   Fox   Film   Corporation   as   follows: 

"Please  let  us  know  when  you  have 
any  inquiries  from  any  of  your  patrons 
that  want  to  sell  their  lease  on  an  up- 
to-date,  well-equipped  moving  picture 
theatre  located  in  Sharon  or  New  Castle." 

In  case  any  one  is  interested,  Mr.  Barron, 
of  the  Fox  Exchange,  will  be  pleased  to 
furnish  the-  name  and  address  of  the  man 
in  question. 

Crescent    Changes   Hands. 

J.  Zibic  sold  the  Crescent  Theatre, 
Butler  street,  Pittsburgh,  recently  to  A. 
Sliwinski,  a  newcomer  in  the  film  busi- 
ness. The  new  owner  intends  to  enlarge 
and  remodel  the  house,  making  it  up-to- 
date  in  every  respect,  in  the  near  future. 
L.  Shearn  continues  as  manager  of  the 
house. 

New   Midland   House   Opens. 

Ed.  Goodman's  new  800-seat  house,  the 
Midland,  at  Midland,  Pa.,  was  opened  Mon- 
day, February  24.  Goodman  has  a  fine 
house,  an  up-to-date  one.  The  equipment 
includes  a  massive  pipe  organ,  a  Power's 
Cameragraph  and  a  Hallberg  Motor  Gen- 
erator. 

Ola  ft}  About  to  Return. 

Elmer  Claffy,  of  the  Alpha  Theatre, 
Sharon,  Pa.,  who  is  now  with  the  320th 
Division  in  France,  writes  home  that  he 
expects  to  be  on  the  way  to  the  United 
States  shortly.  His  brother,  Edward,  has 
been  looking  after  the  theatre  during 
Elmer's  absence. 

Afraid   to   Go   Out   in   the  Dark. 

Sam  Rocca,  of  the  Newell  Theatre  at 
Newell,  Pa.,  was  in  Pittsburgh  recently. 
Rocca  says  business  is  dull,  and  gives  a 
new  reason.  He  says  the  people  are 
afraid  to  go  out  nights  on  account  of  the 
many  hold-ups  and  robberies  which  have 
been  perpetrated  in  the  town  recently. 

Day  Gets  Craig  Kennedy  Serial. 

Harvey  B.  Day,  of  the  Day  Film  Cor- 
poration, has  completed  negotiations  for 
the  new  Craig  Kennedy  serial,  and  plans 
to  release  the  same  about  April  1.  Mr. 
Day's  success  in  handling  the  Houdini 
serial  prompted  him  to  secure  the  Ken- 
nedy productions. 

Verdi    Installs    Two    Simplexes. 

The  Verdi  Theatre,  Wylie  avenue,  Pitts- 
burgh, has  installed  two  Simplex  pro- 
jectors, and  Manager  Armstrong  is  so 
well  satisfied  with  the  results  that  he  will 
install  Simplexes  in  his  various  other 
houses. 

Berger  Buys  Five  Subjects. 

Morris  Berger,  formerly  of  the  Penn 
Film  Service,  Pittsburgh,  returned  on 
February  24  from  New  York,  where  he 
succeeded  in  landing  five  big  subjects,  of 
which  he  is  ready  to  announce  but  one 
at  the  present  time,  "The  Grain  of  Dust." 
Mr.  Berger  is  now  looking  for  a  location, 
and  expects  to  be  ready  for  business 
shortly. 

The  Temple  to   Put   Up  a  Front. 

Dave  Evans,  who  operates  the  Temple 
and  Star  theatres  at  Kane,  Pa.,,  states 
that  plans  are  now  being  prepared  for  a 
handsome  glass  marquee  and  other  im- 
provements to  the  front  of  the  Temple. 
Work  thereon  will  be  commenced  shortly. 

Penn  Service  Gets  a  Roosevelt  Film. 

The  Penn  Film  Service,  Pittsburgh,  an- 
nounces the  acquisition  of  a  three-reel 
film  depicting  the  late  Theodore  Roose- 
velt's trip  to  South  America.  It  is  en- 
titled "Seeing  South  America  with  Col. 
Roosevelt."  One,  three  and  six  sheets  are 
provided  on  the  subject. 

Personal    and    News    Notes. 

Miss  Smith,  representing  D.  W.  Griffith, 
the  producer,  was  in  Pittsburgh,  Monday, 
February  24.     She  is  making  a  tour  of  the 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1505 


country,  and  is  leaving  a  small  piece  of 
film  with  all  Paramount  exchanges  to  be 
inserted  in  the  feature,  "Romance  of 
Happy  Valley." 

The  Pittsburgh  Fox  salesmen  are  a  busy 
bunch  these  days.  The  first  week  of  the 
second  annual  drive  was  a  wonder,  and 
Assistant  Manager  Barron  says  that  he 
doesn't  think  any  other  three  film  sales- 
men can  equal  the  business  transacted  by 
Cohen,  Ranshaw  and  Goldstein,  Fox 
salesmen. 

Mark  Browarsky,  of  the  Centre  Square 
Amusement  Co.,  Pittsburgh,  is  spending  a 
two  weeks'  vacation  at  French  Lick 
Springs,  Ind.  During  his  absence,  M.  A. 
Samuels  is  looking  after  the  three  houses 
of    this   chain. 

Sam  Shaw,  formerly  of  the  Hudson  Fea- 
ture Film  Co.,  is  now  managing  the 
Charles  DeRoo  Musical  Attractions  in 
Pittsburgh. 

The  Victoria  Theatre,  Centre  avenue, 
Pittsburgh,  is  being  remodeled.  Chief 
among  the  improvements  are  the  installa- 
tion of  new  chairs  and  a  new  lighting 
system. 

\Y.  J.  Fitzpatrick,  familiarly  known  as 
"Fitz,"  formerly  of  the  Pathe  Exchange, 
is  now  a  member  of  the  sales  force  of  the 
Universal    Exchange. 

C.  M.  McCloskey,  of  Uniontown,  Pa., 
returned  recently  from  a  vacation  at  Cam- 
bridge Springs. 

The  Film  Clearing  House,  Ferry  street, 
Pittsburgh,  has  purchased  from  the 
Pittsburgh  U.  T.  E.  an  Acme  portable  pro- 
jector for  the  purpose  of  showing  films  to 
the  exhibitors  at  any  time  they  may  wish 
to   see   them. 

Charles  L.  Casanave,  formerly  of  the 
Exhibitors'  Mutual  offices,  Pittsburgh, 
and  now  sales  manager  of  the  Vitagraph 
Chicago  office,  was  in  Pittsburgh,  Febru- 
ary 23. 

The  new  Mutual  inspection  room  is  now 
completed,  and  is  right  on  the  alley.  One 
of  the  officials  of  the  Pittsburgh  Depart- 
ment of  Public  Safety  says  that  it  is  the 
safest   in    Pittsburgh. 

O.  W.  Feighery,  of  the  Wharton  Releas- 
ing Corporation,  was  in  Pittsburgh  re- 
cently in  the  interest  of  "The  Eagle's  Eye" 
serial,  which  is  handled  by  the  Day  Film 
Corporation. 

Will  Weiland,  of  the  Standard  Exchange, 
Pittsburgh,  is  still  confined  to  his  home 
by  illness.  In  the  meantime,  his  brother, 
"Al,"  is  taking  care  of  the  office  and  Strand 
Theatre. 

Robert  Coyle,  of  the  Coyle  Theatre, 
Charleroi,  Pa.,  recently  returned  from  a 
two  weeks'  vacation  at  New  York  and 
Atlantic  City. 

Lewis  J.  Selznick,  of  the  Select  Pictures 
Corporation,  was  in  Pittsburgh,  February 
22  and  23,  conferring  with  his  local  branch 
manager,  L.   F.  Levison. 

Young  Ainsworth,  of  the  Day  Exchange, 
is  keeping  up  his  batting  average.  His 
boss  says  that  its  remarkable  what  some 
of  these  ex-sailors  can  do  when  they  get 
started   right. 


IT   LOOKS    LIKE   A    NEW    LOEW    CIRCUIT 

Rumors  Are  That  Magnate  Proposes  to  Build 
or  Buy  Houses  in  Both  Texas  and  Oklahoma 


Dayton  News  Items 

Ike    Libson    Visits    Dayton. 

IKE  LIBSON,  theatre  owner  of  Cincin- 
nati, who  controls  the  Strand  Theatre, 
this  city,  was  in  Dayton  recently. 
"ViTtuous  Wives,"  the  first  Anita  Stewart 
vehicle  for  the  First  National,  closed  a 
big  week's  business  at  the  Strand  last 
Saturday. 

Pieffer    Makes    Success    of    Edgemont. 

Charles  Pieffer  has  decided  to  operate 
the  Edgemont  Theatre,  which  he  recently 
took  over,  every  night  in  the  week.  When 
Charley  assumed  the  management  of  that 
house  it  was  open  only  three  nights  of  the 
week.  Pieffer  was  formerly  at  the  Al- 
hambra  Theatre,  of  Dayton. 


THAT  Texas  and  Oklahoma  are  to  be 
sister  states  in  the  establishment  of 
a  new  Marcus  Loew  circuit  is  evi- 
denced by  the  visit  of  the  New  York 
theatrical  magnate  to  Southwestern  ter- 
ritory in  mid  February.  In  company  with 
Ed  Schiller,  of  Atlanta,  Ga.,  his  Southern 
manager,  Mr.  Loew  spent  a  whole  day  in 
Dallas.      He    later    visited    San    Antonio. 

Rumors  in  theatrical  circles  are  that 
Marcus  Loew  intends  to  either  build  or 
buy  theatres  for-  vaudeville  and  moving 
pictures  in  the  cities  of  Dallas,  San  An- 
tonio and  Houston,  Texas,  and  Tulsa  and 
Oklahoma  City,  in  Oklahoma.  This  will 
link  up  with  his  New  Orleans  and  Birm- 
ingham, Alabama,  route. 

Would    Have    to    Build    In    Dallas.  """ 

Every  theatre,  legitimate,  vaudeville  and 
moving  picture,  in  Dallas  at  present  is 
proving  a  veritable  mint  to  the  exhibitor 
and  there  is  little  chance  of  any  one  of 
the  local  playhouses  being  sold.  Indica- 
tions are  that  if  Mr.  Loew  comes  here  he 
will    buy   a    site    and    build    a    theatre. 

The  old  Sante  Fe  railroad  station  site, 
which  was  abandoned  owing  to  the  con- 
struction of  a  $5,000,000  Dallas  Union 
Terminal,  is  said  to  have  been  inspected 
and  passed  upon  favorably  by  Mr.  Loew. 
In  San  Antonio  it  is  understood  that  he 
will  acquire  the  Grand  Opera  House,  a 
large  and  fairly  modern  theatre,  which 
would  be  ideal  for  his  purposes. 

Diamond    to    Shine    in    Film    Row. 

Wilber  C.  Diamond  is  one  of  the  new 
comers  to  Film  Row.  W.  T.  Yoder,  Pathe 
manager,  announces  that  owing  to  press 
of  business  he  has  appointed  Mr.  Diamond 
night   booker   and   shipper. 


Omaha  News  Letter 

Rialto   Gets  Convention   Crowds. 

THE  Rialto,  of  Omaha,  is  specializing 
as  the  convention  theatre  of  Omaha. 
From  time  immemorial  it  has  been 
the  custom  for  entertainment  committees 
at  conventions  to  put  on  at  least  one 
evening  at  the  theatres.  Manager  H.  M. 
Thomas,  of  the  Rialto,  has  noticed  that  his 
house  was  getting  many  such  conventions. 
The  State  Hardware  Men's  Association  and 
then  the  ladies  who,  with  their  husbands, 
were  in  Omaha  for  the  State  Lumbermen's 
Convention  put  on  parties  at  his  theatre. 
When  the  big  Trans-Mississippi  Re- 
adjustment Congress  was  held  in  Omaha 
recently,    the    Rialto's    big    electric    sign 


board  bore  a  welcome  to  the  delegates  to 
the  congress. 

Express  Service  to  Be  Improved. 

While  exchange  men  of  Omaha,  Neb., 
can  find  little  yet  to  praise  in  the  service 
given  them  by  the  express  companies 
they  are  delighted  to  learn  that  four 
trucks,  two  men  on  each  truck,  will  be 
put  on  at  once  to  handle  the  film  business. 
Two  of  the  trucks  will  make  deliveries 
and  two  will  make  collections  of  films. 

Skirball   Finds   Prospects    Good. 

Manager  William  N.  Skirball,  of  the 
Metro  Exchange  in  Omaha,  Neb.,  has  re- 
turned from  a  trip  through  eastern  Iowa. 
"I  never  saw  prospects  better,"  he  said. 
"I  look  for  the  biggest  spring  and  summer 
business   we   ever   had." 

Picture  Shows  for  Community  Centres. 

The  municipal  recreational  director  of 
Omaha  has  bought  a  moving  picture  ma- 
chine, and  gives  picture  shows  at  the 
civic  community  centre  meetings,  of  which 
there  are  a- half  dozen  each  week. 

Personal    and    Trade    Items. 

Sisk  &  James,  Cherokee,  Iowa,  leading 
exhibitors  in  their  section  of  the  state, 
are  completing  plans  for  a  $65,000  mov- 
ing picture  theatre  to  be  erected  this 
spring.  They  own  several  houses  in  and 
near  Cherokee. 

Dave  Block,  representative  in  Kansas 
for  the  First  National  Exhibitors'  Circuit 
through  the  A.  H.  Blank  Enterprises,  has 
been  confined  to  his  home  by  illness. 

Harry  Heyman,  leading  salesman  out 
of  the  Metro  Exchange  in  Omaha,  has 
just  recovered  from  a  bad  case  of  blood 
poisoning. 

I.  W.  Longacre,  formerly  with  the  First 
National  Exhibitors'  Circuit  office  here, 
will  establish  a  soft  drink  parlor  in  Min- 
neapolis within  the  next  few  days. 

C.  W.  Taylor,  manager  of  the  Select  Ex- 
change in  Omaha,  Neb.,  was  in  Des  Moines, 
Iowa,  last  week  to  seek  a  location  for  his 
exchange  in  the  event  that  censorship  is 
imposed  upon  Nebraska. 

C.  F.  DuBois  has  sold  the  Strand  The- 
atre at  Woodbine,  Iowa,  to  Irwin  and 
Black. 

The  Elite  Theatre  at  Seward,  Neb., 
operated  by  R.  Hatwig,  is  reported  sold. 

The  Electric  Theatre  at  Marble  Rock, 
Iowa,  after  being  closed  for  several 
months,  has  opened. 


'One  of  the  Heavier  Moments." 


In  a  Talk  Between  Frank  Keenan,  Pathe  Star,  and  Robert  Brun- 
ton,  of  the  Brunton  Studios. 


1506 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


CLEVELAND  MEN  ORGANIZING  A  CIRCUIT 

It  Is  Intended  to  Include  Ten  Neighborhood 
and  Smaller  Town  Theatres  of  Northern  Ohio 

other   like   the   Troy,   which   he   bought   a 
month   ago. 

Claude  Marcus  Dies 
Claude  Marcus,  son  of  Max  Marcus,  own- 
er of  the  U.  S.  Theatre,  Cleveland,  died 
recently  at  Camp  Taylor,  Kentucky,  of 
pneumonia.  Before  joining  the  army,  he 
was  engaged  with  his  father  in  the  man- 
agement   of    the    theatre. 


A  CIRCUIT  of  theatres  is  being  formed 
by  several  Cleveland  men,  which  is 
expected  to  include  about  ten  neigh- 
borhood and  small  town  houses  in  north- 
ern Ohio. 

The  men  behind  the  project  are  S.  W. 
Manheim,  A.  Tucker  and  Bert  Todd.  They 
have  been  working  quietly  for  about  a 
year  and  have  acquired  the  Milo  and  Miles 
Square  theatres  in  the  south  end  of  Cleve- 
land; the  Geneva  Theatre,  Geneva,  Ohio, 
and  the  Utopia  Theatre,  Painsville.  All 
are   practically    new    theatres. 

Their  object  is  to  increase  the  circuit 
to    ten   houses. 

Thugs  Rob   the   Strand. 

One  man  was  shot  and  fatally  wounded 
on  the  evening  of  March  1,  when  two 
armed  thugs  entered  the  Strand  Theatre 
at  East  Ninth  and  Prospect  streets,  Cleve- 
land, and  robbed  the  cashier  of  the  re- 
ceipts— $99.23.  After  an  exciting  chase 
through  the  downtown  streets,  one  robber 
was  captured. 

Previously    the    American   and   National 
theatres  had  been  broken  into  at  night. 
Changes    In    Pathe    Branch. 

Several  changes  occurred  in  the  Cleve- 
land Pathe  exchange,  March  1. 

Paul  Tessier  was  transferred  to  Des 
Moines,  Iowa,  where  he  becomes  manager; 
George  Benner,  cashier,  has  been  pro- 
moted to  assistant  manager,  while  Oscar 
Ruby,  just  back  from  France,  assumes  his 
old  position  as  cashier. 

Pope  Hitches  Up  to  Star. 

Windslow  Pope,  of  the  Plaza  Theatre, 
Sandusky,  O.,  has  severed  his  connections 
with  the  Schade  Theatre  interests  there, 
and  is  now  connected  with  the  Star  Thea- 
tre as  Its  publicity  man. 

Mr.  Pope  was  manager  of  the  Plaza  for 
nearly  two  years  and  had  charge  of  the 
Lyceum   since   last   September. 

Associates  of  Mr.  Pope  plan  to  build  a 
large   new   theatre    in   Sandusky   soon. 
Cohn    Purchases    the    Lincoln. 

Ed  Cohn,  Cleveland  film  man,  has  pur- 
chased the  Lincoln  Theatre  on  the  west 
side.  Ed  says  everybody  is  giving  him 
the  laugh,  but  he  will  show  them  just 
like  he  did  with  two  or  three  other  houses 
he  bought.  Frank  Greenwald,  his  part- 
ner, also  in  the  business  of  getting  juice 
out  of  lemons,  says  he  is  looking  for  an- 


San  Francisco  News  Letter 

"Mickey"  Achieves  Wonderful  Success. 

BOX  office  records  have  been  shattered 
every  day  since  the  engagement  of 
"Mickey"  began  at  the  California 
Theatre.  The  intensive  advertising  cam- 
paign, coupled  with  the  desire  of  the  gen- 
eral public  to  see  the  picture  for  which 
it  had  been  waiting  for  so  long,  were  ele- 
ments that  helped  materially  in  making 
this  remarkable  showing.  The  produc- 
tion will  be  shown  at  the  T.  &  D.  The- 
atre, Oakland,  immediately  following  the 
San  Francisco  run,  and  Meyer  J.  Cohen, 
new  director  of  publicity  for  Sol  L.  Lesser, 
has  launched  a  campaign  that  promises 
to  be  as  successful  in  the  suburban  city 
as   in   the   Coast   metropolis. 

Film   Men   to   Visit   Studios. 

Newton  Levi,  Pacific  Coast  division  man- 
ager for  Mutual,  left  recently  for  Los 
Angeles  on  a  business  trip,  and  will 
shortly  be  followed  by  a  party  of  ex- 
hibitors from  this  territory,  the  list  in- 
cluding the  following:  C.  W  Midgley,  of 
the  American  Theatre,  Oakland;  James 
Beatty,  of  the  Liberty  theatres,  Fresno 
and  San  Jose;  Larry  Lund,  of  the  Broad- 
way Theatre,  Oakland;  Al  Moore,  of  the 
U.  C.  Theatre,  Berkeley;  Pete  Hanlon,  of 
the  Strand  Theatre,  Vallejo,  and  Bert 
Levey,  of  the  Bert  Levey  Circuit,  San 
Francisco.  The  visitors  will  be  shown  the 
sights  of  the  Southland  by  Newton  Levi, 
who  formerly   resided  there. 

Theatres  Change  Hands. 

The  United  Theatre  Exchange  has  been 
instrumental  in  bringing  about  changes 
in  the  ownership  of  several  moving  pic- 
ture houses  of  late.  The  Cory  Theatre 
on  Union  street,  one  of  the  old-time  houses 
of  the  city  has  been  transferred  from 
W.  A.  Cory  to  C.  W.  Blowers.  The  Rex 
Theatre  in   the  Mission  District  has   been 


With   Jimmy   and  Flashlight   Instead  of   Six-Shooters. 

Bill    Hart    as    "Hairpin    Harry"    in    Artcraft's    "The    Poppy    Girl' 

Husband." 


sold  to  E.  C.  Cunningham,  who  for  a 
time  conducted  the  St.  Francis  Theatre; 
the  Empire  Theatre  at  Napa  has  been 
sold  to  T.  E.  Penny,  who  has  also  pur- 
chased the  World  Theatre  at  Gilroy,  Cal 
from   C.   D.    Stickley. 

Fred  Rodriguez  Leaves  Pathe. 
After  having  been  with  the  Pathe  Ex- 
change, Inc.,  for  about  six  years,  Fred 
Rodriguez  has  left  the  employ  of  this 
concern,  and  is  preparing  to  make  new 
connections.  He  is  very  well  known  in 
this  territory,  having  covered  the  interior 
valleys  for  years.  H.  W.  Korper  has 
joined  the  Pathe  staff  to  visit  the  valley 
trade,  and  W.  "Barney"  Benard,  formerly 
with  Select,  has  also  been  added  to  the 
sales  force. 

Industrial  Films   Wanted. 

The  Foreign  Trade  Department  of  the 
San  Francisco  Chamber  of  Commerce  is 
in  receipt  of  a  communication  from  the 
Pacific  Mail  Steamship  Company  to  the 
effect  that  it  is  anxious  to  procure  in- 
dustrial moving  pictures  for  free  show- 
ing in  China.  Local  merchants  are 
gathering  together  films  already  made, 
and  are  preparing  to  have  others  made  to 
fill  this  demand.  The  Overseas  Agencies, 
Ltd.,  is  also  sending  films  to  the  Orient  to 
be  shown  free  In  China  and  Russia. 
Joe  Brandt  in  Town. 

Joe  Brandt,  assistant  treasurer  of  the 
Universal  Film  Manufacturing  Company, 
is  in  San  Francisco  investigating  the 
kind  of  serials  and  the  type  of  players 
most  favored  here  by  patrons  of  moving 
picture  houses.  He  has  personally  super- 
vised the  production  of  two  new  Univer- 
sal serials,  "The  Red  Glove"  and  "The 
Midnight  Man,"  and  is  anxious  to  have 
the  opinion  of  the  moving  picture  public 
as  to  the  merits  of  these. 

Greater   Vitagraph   Activities. 

Manager  Ralph  Quive,  of  the  Greater 
Vitagraph,  states  that  business  has  come 
back  with  a  bang,  with  reports  from  the 
country  districts  becoming  more  en- 
couraging every  day.  T.  W.  Chatburn,  the 
new  division  manager,  was  a  recent 
visitor  here,  and  George  Cooper,  the 
auditor  from  the  New  York  office,  is  now 
here.  N.  C.  Wilder  has  been  made  assist- 
ant manager  of  the  local  branch. 
Film  Attorney  Dies. 

Maurice  L.  Asher,  well  known  in  film 
circles  through  his  activities  in  forming 
the  original  Film  Exchange  Board  of 
Trade  of  San  Francisco,  and  secretary  of 
the  New  York  and  San  Francisco  Amuse- 
ment Co.,  operating  the  Strand  Theatre, 
passed  away  in  this  city  on  February  14. 
District  Manager  for  United  Making  Tour. 

William  Alexander,  district  manager 
for  the  United  Picture  Theatres,  was  a 
recent  visitor  here,  coming  from  Denver, 
with  Seattle  his  next  objective.  The  local 
office,  presided  over  by  William  J.  Citron, 
is  in  rare  running  form. 

Hawaiian    "Flu"    Laws    Rescinded. 

All  precautionary  measures  of  t  lie 
health  authorities  of  the  Hawaiian  Islands 
to  combat  the  influenza  epidemic  have 
been  rescinded,  and  theatres  were  re- 
opened on  February  17.  The  epidemic 
lasted  but  a  comparatively  short  time 
there. 

Whytc   Takes    Studjo. 

Fred  S.  Whyte,  who  has  made  several 
educational  films  for  the  University  of 
California,  has  leased  the  studio  of  the 
Liberty  Film  Company  at  San  Mateo,  Cal.. 
a  suburb  of  San  Francisco,  and  the  pro- 
duction of  films  of  a  religious  and  educn- 
tional   nature   will  be  undertaken. 

District    Manager    Visits    S.    F. 

Ralph  O.  Proctor,  Pacific  Coast  district 
manager  for  the  Pathe  Exchange,  Inc„ 
arrived  here  recently  to  make  a  stay  ol 
about  a  month,  and  will  then  visit  the 
Northwest  and  return  to  his  headquarters 
at    l-ios  Angeles  by  way  of  Denver. 

Going   After   Export   Trade. 

G.  A.  Metcalfe  is  going  after  export 
business  with  a  vim,  and  now  has  adver- 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1507 


Using   literature   prepared   in   Spanish   for 
the  Central  and  South  American  trade. 
All-Star   New*. 

Louis  Hyman,  manager  of  the  Los 
Angeles  branch  of  the  All-Star  Features 
Distributors,  Inc.,  came  up  for  a  few  days' 
stay  at  the  home  office. 

Leon  Netter  has  been  released  from  the 
service,  and  is  preparing  to  take  up  work 
again  in  the  film  world. 

Sol   L.    Lesser   has    purchased   the    Cali- 
fornia, Arizona  and  Nevada  rights  to  "The 
Unpardonable      Sin,"      featuring      Blanche 
Sweet,  from  Harry  Garson. 
Trade   Briefs. 

The  Junior  Red  Cross  has  taken  over 
the  "Home  Gardening"  film  made  at  San 
Francisco,  and  will  distribute  it  among 
the  schools  of  the  state. 

Devry  projectors  have  been  disposed  of 
by  the  Atlas  Educational  Film  Company 
to  the  public  schools  of  San  Francisco 
and  Sacramento.  This  concern  Is  again 
securing  deliveries  on  Universal  cameras, 
which  were  unprocurable  for  a  time. 

Frank  Ady  is  building  a  small  moving 
picture    theatre    at    Chowchilla,    Cal. 

Edward  Mayer  is  now  in  charge  of  the 
film  division  of  the  University  of  Cali- 
fornia at  Berkeley,  and  is  gathering  film 
to  be  distributed  through  the  Bureau  of 
Visual  Instruction. 


Des  Moines  News  Letter 

The  Garden  Runs  Good  Advertising. 

THE  value  of  good  publicity  was  again 
exemplified  in  the  manner  in  which 
the  campaign  on  "Don't  Change  Your 
Husband"  packed  the  Garden  Theatre. 
An  intelligent  teaser  campaign  started 
the  interest,  backed  by  quarter  and  three- 
quarter  page  ads,  the  advertising  shoot- 
ing up  again  during  the  middle  of  the 
week.  The  result  was  absolute  capacity 
for  the  seven  days'  run,  and  extra  shows 
had  to  be  put  on  Saturday,  the  last  day 
of  the  engagement. 

Doris    Pawn    Winters    in    Iowa. 

Doris  Pawn,  former  featured  player 
with  Paramount  and  Fox,  is  spending  the 
winter  in  Des  Moines  as  the  guest  of  her 
mother,  who  resides  here.  Miss  Pawn  has 
been  inactive  while  her  husband,  Rex  In- 
graham,  the  director,  has  been  in  the 
aviation  service.  He  has  gone  to  the 
Coast  to  look  the  field  over  and  decide 
with  what  concern  he  will  cast  his  future. 
Miss  Pawn  will  go  to  the  Coast  in  the 
spring  and  again  appear  before  the 
camera. 

Ottumwa   Houses   Change   Owners. 

Ottumwa  has  experienced  great  changes 
in  its  motion  picture  rialto.  Dwight  Baker 
has  turned  his  interest  in  the  Rex  Theatre 
over  to  his  former  partner,  E.  J.  Fry,  and 
has  purchased  the  Princess  Theatre  from 
Lee  Stein,  who  has  conducted  it  for  the 
past  seven  years.  Mr.  Stein  announces  no 
immediate  plans,  but  states  that  he  will 
continue  to  reside  in  Ottumwa.  Mr. 
Baker  plans  several  innovations  and  im- 
provements  for   the   Princess. 

Collins    Tnkes    Over    Hex.    of    Oerrj. 

J.  C.  Collins,  former  roadman  In  Iowa 
for  General,  the  A.  H.  Blank  Enterprises, 
and  also  manager  of  a  house  in  Des 
Moines,  has  taken  over  the  Rex  Theatre 
at  Oerry  from  Harry  Marckros,  and  will 
personally  handle  the  house.  Mr.  Collins 
has  lined  up  Mary  Pickford,  Charlie  Chap- 
lin. Anita  Stewart  and  other  First  Na- 
tional    attractions,    as    well     as    Borne     big 

market    features. 
Garland   Say«  Exhibitor"    Ira   Sanguine. 

Manager  Garland,  of  the  Des  Moines 
Film  and  Supply  Company,  has  just  com- 
pleted a  week's  road  trip  in  northern 
Iowa  He  reports  the  sale  of  several  new 
machines  and  other  theatre  equipment. 
Mr.  Garland  says  that  business  is  brisk 
in  even  the  smaller  towns,  and  that  ex- 
hibitors are  sanguine  that  conditions  have 
returned  to   normal. 

Joe    Cooper   Visits   Des    Moines. 

Joe  Cooper,  owner  of  theatres  in 
Wichita   and    Topeka,    Kansas,    was   a   re- 


FARREN   OF  ROCHESTER   STARTS  THINGS 

Finding  That   the   Ministers  Are   Belligerent 
He  Treats  Them  to  Real  "Hell  Roarin'  Reform" 

JACK  FARREN,  secretary  of  the 
Rochester  Theatre  Company  and  man- 
ager of  the  Victoria  Theatre,  lived  up 
to  his  reputation  of  "starting  things"  by 
heaping  coals  of  fire  upon  the  heads  of 
the  guardians  of  Rochester's  spiritual  wel- 
fare. 

The  Rochester  ministers  are  opposed  to 
Sunday  moving  picture  shows,  and  are 
actively  working  for  their  closing.  At  a 
recent  meeting  they  decided  to  conduct  a 
campaign  to  influence  public  opinion  and 
the  members  of  the  state  legislature. 

Jack  decided  that  perhaps  the  good 
brethren  had  never  seen  a  good  movie 
show  and  did  not  know  just  how  much 
pleasure  it  meant  to  the  mass  of  the 
people.  So  he  had  printed  polite  invita- 
tions to  be  present  at  a  show  and  sent  a 
copy  to  each  minister. 

Many  came.  The  film  that  Jack  featured 
for  their  benefit  was  "Hell  Roarin'  Re- 
form," with  Tom  Mix  in  the  stellar  role. 
In  the  film,  Mix  uses  guns  to  shoot  re- 
ligion and  righteousness  into  a  border 
town.  The  local  dominies  seemed  to  en- 
joy the  show. 

Diekson    Returns    from    France. 

Paul    Dickson,    of    Barre    Centre,     well 


cent  Des  Moines  visitor.  He  conferred 
with  A.  H.  Blank  and  also  looked  over 
the  new  Des  Moines  Theatre,  which 
Blank  will  open  about  the  first  of  May. 
Mr.  Cooper  lined  up  on  First  National  at- 
tractions for  his  Kansas  theatres  while 
here. 

Vitngrapher  is  a  Des  Moines  Boy. 

The  appearance  of  Comrad  Nagel  in  the 
Vitagraph  picture,  "The  Lion  and  the 
Mouse,"  was  of  local  interest  because  of 
the  fact  that  he  is  a  Des  Moines  boy  and 
got  his  start  on  the  stage  playing  bits 
in  a  stock  company  here.  The  picture 
did  a  good  business  for  its  run  at  the 
Rialto. 

Local  Film  To  Be  Shown. 

Des  Moines  has  had  a  recent  attack  of 
movieitis.  A  film  with  a  local  cast  was 
"shot"  at  the  Empress  Theatre,  a  big 
"pop"  vaudeville  house,  and  will  be  soon 
shown.  It  employed  many  people,  and 
panoramic  views  of  the  audience  will  be 
shown,  which,  of  course,  will  add  to  the 
picture's    drawing    power. 

Blank  Distributes  Christie  Comedies. 

A.  H.  Blank  has  taken  over  the  distribu- 
tion of  Christie  comedies  for  Iowa  and 
Nebraska,  and  has  already  lined  up  a  nice 
bunch  of  business  on  these  one-reelers. 
They  are  handled  through  his  Omaha  ex- 
change at  the  present  time. 


known  throughout  western  New  York  in 
film  and  theatre  circles,  has  returned  from 
service  in  France.  He  was  twice  cited  for 
bravery  for  assisting  the  wounded  from 
the  field  while  under  a  heavy  fire.  He 
bears  his  honors  modestly,  and  says  that 
he  is  glad  to  be  home  alive  and  sound  in 
body.  He  will  resume  control  of  his  the- 
atre within  a  very  short  time. 

Toto  Featured  at  Fay's  Theatre. 

Toto  received  a  goodly  share  of  news- 
paper publicity  in  town  last  week.  He 
appeared  in  person  at  the  Temple  in  "loto 
in  Kewpieland,"  and  was  featured  in  film 
at  Fay's  Theatre.  Several  other  houses 
took  advantage  of  the  occasion  and 
showed  him  on  the  screen. 

Travelogue    at    the    Fa  mil  j. 

Fiddes  Travelogue  Company  is  showing 
at  the  Family  this  week.  Pictures  are 
shown  to  the  accompaniment  of  speaking 
parts,  and  then  the  curtain  is  run  up  and 
the  act  continues  in  the  flesh. 

Gordon   Theatre   Reopens. 

The  Gordon  Theatre,  a  big  downtown 
house  that  has  been  dark  for  a  long  time, 
was  reopened  Sunday,  March  2,  showing 
moving  pictures  at  five  and  ten  cents. 
Fred  Gerling,  one  of  the  pioneers  of  the 
picture  business  in  Rochester,  is  managing 
the  house,  which  started  off  with  good 
business. 

"Heart  of  Humanity"  Pulls  at  Lyceum. 

"The  Heart  of  Humanity"  did  so  well 
at  the  Lyceum  Theatre  all  last  week  that 
on  Friday  the  management  arranged  to 
extend  the  run  over  Sunday.  The  house 
played  to  big  crowds  all  week,  with  one 
dollar  as  top  price. 

Boosting  Canandaigua  and  Liberty. 

A  film  is  being  staged  in  Canandaigua, 
the  primary  object  of  which  is  to  adver- 
tise that  city  and  to  boost  the  business  of 
the  Liberty  Theatre.  A  contest  was  held 
to  pick  out  local  people  to  enact  parts  for 
the  camera  and  to  blend  local  color  in  the 
scenes. 

Hamilton   on   Fourth    Starring   Play. 

Hale  Hamilton  has  started  work  on  his 
fourth  production  as  a  Metro  star.  The 
name  of  the  picture  is  "After  His  Own 
Heart,"  a  modern  screen  comedy  romance 
adapted  by  A.  S.  LeVino  from  the  four- 
part  novelette  by  Ben  Ames  Williams. 
Harry  L.  Franklin  is  Hamilton's  director. 

Hamilton  has  been  provided  with  an- 
other of  those  infectious  roles  in  which 
he  is  so  much  at  home.  He  is  cast  as  a 
young  sportsman  of  the  idle  rich  class. 
Naomi  Childers  is  Hamilton's  leading 
woman. 


William   Duncan,  Vitagraph's   Serial   Star,  Featured   in   New   Role. 

As  Master  of  ceremonies  when  ground  was  broken  for  the  million  dollar 
Pantages  Theatre,  Los  Angeles.  Second  from  the  left  in  front  is  Alexander 
Pantages.  On  his  left  are  his  daughter,  Carmen,  and  Mrs.  Pantages.  The 
Pantages  Circuit  is  featuring  "The  Man  of  Might,"  in  which  Duncan  stars. 


1508 


THE     MOVING    PICTURE    WORLD 


March  15,  1919 


GOLDWYN  CATERS  TO  KANSAS  CITY  SHOWS 

Exhibited  a  Special  Series  of  Films  While 
Auto  and  Tractor  Exposition  Was  Being  Held 


Goldwyn    Utilizes   the     \ulo    shim. 
OLDWYN  is  catering-  to  the  auto  and 

Gthe  tractor  shows  by  presenting  a 
series  of  films  in  various  theatres  in 
the  city  during  show  week,  February  24 
to  March  1,  gaving  in  detail  the  process 
of  manufacturing  autos  and  tractors.  It 
is  taken  at  the  Ford  plant.  The  Globe 
Theatre  has  contracted  to  show  one  of 
these  each  week  for  six  weeks. 

P.  A.  Bloch,  former  exchange  manager 
of  the  General  for  New  York  City,  but 
who  resigned  his  position  to  enter  the 
army  nine  months  ago,  has  become  man- 
ager of  the  Goldwyn  house  in  Kansas 
City.  Mr.  Robinson,  whom  he  succeeded, 
is  still  in  the  city,  but  expects  to  locate 
in   California. 

Kansas  Censor  Approves  "Cannibals." 
Manager  Pennybaker,  of  the  Mutual, 
has  received  this  flattering  commendation 
from  Mrs.  J.  M.  Miller,  chairman  of  the 
Kansas  State  Board  of  Review,  with  re- 
gard to  the  Martin  Johnson  film,  "Can- 
nibals of  the  South  Seas,"  which  is  hav- 
ing such  a  run   through   this  territory: 

"I  am  glad  to  tell  you  the  Board  of 
Review  has  decided  to  place  the  Martin 
Johnson  series  of  'South  Sea  Isles'  on  the 
educational  list,  for  which  we  charge  one 
dollar  a  reel  instead  of  the  regular  two 
dollars.  This  is  a  highly  interesting,  as 
well  as  instructive,  series  of  pictures. 
"MRS.  J.  M.  MILLER,  Chairman." 
Film  Clearing  House  Changes. 
E.  S.  Flynn,  who  came  from  St.  Louis  a 
few  weeks  ago,  has  been  appointed  dis- 
trict representative  of  the  Film  Clearing 
House,  and  will  make  a  tour  of  this  terri- 
tory looking  into  the  conditions  of  busi- 
ness. M.  E.  Williams  has  been  appointed 
manager  of  the  Kansas  City  branch.  Fred 
Martin,  who  is  well  known  to  the  trade 
in  Iowa  and  Nebraska,  has  been  engaged 
as  traveling  salesman  in  those  states.  L. 
B.  Mace,  who  has  been  traveling  for  the 
Vitagraph  through  Kansas,  has  been 
secured  for   that   state. 

"Living  Models"  at  Royal. 
The  Royal  has  announced  that  hereafter 
it  would  be  obliged  to  raise  the  price  of 
admission  to  twenty  cents  on  account  of 
the  increased  cost  of  production  and  in 
order  to  maintain  the  high  standard  of 
pictures  which  it  has  always  offered  its 
patrons.  Last  week  it  played  to  crowded 
houses,  presenting  "Living  Models"  from 
a  downtown  department  store.  These 
models  appeared  for  only  five  minufes  at 
the  beginning  of  each  performance. 
Trade  Affected  by  the  Storm. 
The  recent  blizzard  which  swept  over 
the  Western  states  succeeded  in  tying  up 
trade  to  an  extent  which  was  an  annoy- 
ance to  the  producers  and  exhibitors.  For 
a  week  trains  were  delayed  many  hours 
and  branch  managers  had  difficulty  in 
shipping  their  films  so  as  to  reach  ex- 
hibitors on  time,  and  in  many  cases  the 
same  films  were  of  necessity  shown  for  a 
day  or  so  after  a  change  of  program  had 
been   billed. 

Missouri  Author  Popular. 
"The  Eyes  of  the  World,"  by  Harold 
Bell  Wright,  was  popular  at  the  Doric 
last  week.  The  author  was  formerly  a 
Kansas  City  man,  and  laid  the  scenes  of 
his  stories  mostly  in  the  Ozarks.  Begin- 
ning Sunday,  "The  Lion  and  the  Mouse" 
was  presented.  In  this  theatre  the 
charges  are  25  cents  admission,  loges  50 
cents,  plus  war  tax.  Seven  performances 
are  given   each   day. 

Fox  Changes. 
Earl  Reynolds,  former  representative  of 
the  American  Film  Company,  whose  pro- 
ductions are  distributed  through  the 
Pathe,  has  joined  the  salesmen  force  of 
the  Fox  Film  Company.  W.  T.  Withers, 
of  the  Dallas,  Texas,  branch  house  of  the 


Fox  Company,  has  been  transferred  to 
Kansas  City.  J.  p.  Moore,  former  sales- 
man, has  resigned  to  take  the  manage- 
ment of  the  Grand  at  Preston,  Mo.  M.  E. 
Williams  also  resigned  to  accept  a  local 
position. 

Wichita    Situation    Is    Good. 

James  E.  Feland,  manager  of  the  Gen- 
eral Film  Company,  spent  a  week  in 
Wichita,  Kan.  He  found  all  moving  pic- 
ture theatres  playing  to  good  business. 
There  are  still  many  cases  of  the  "flu" 
in  Wichita,  but  it  is  not  seemingly  in- 
terfering with   the   picture   business. 

Allen    Sells    Joplin    Liberty. 

James  Allen  has  sold  his  Liberty  The- 
atre in  Joplin,  Mo.,  to  L.  A.  Joyce,  an  ex- 
perienced moving  picture  man.  Mr.  Allen 
has  purchased  the  People's  in  Spring- 
field, Mo.,  which  he  is  remodeling  and 
putting  in  first-class  shape  before  re- 
opening  it. 

"Flu"  Attacks  Kansas. 

News  comes  to  the  exchanges  that  a 
number  of  theatres  in  small  towns  in 
Kansas  have  closed  temporarily  on  ac- 
count of  the  reappearance  of  the  "flu." 
In  others  the  attendance  has  been  cut 
down,  although  the  epidemic  has  not  been 
so  serious  as  to  cause  the  closing  of  the 
houses. 

Detweiler    Returns    to    General. 

Vernon  N.  Detweiler,  who  was  formerly 
bookkeeper  for  the  General  Film  Ex- 
change, but  who  donned  soldier  dress  to 
help  Uncle  Sam  out  of  his  difficulty,  has 
returned  to  Kansas  City,  and  is  again  at 
his  books  in  the  General  office. 

Death  of  Hal   Horton. 

Hal  Horton,  manager  of  the  Penn  Val- 
ley Theatre,  died  at  his  residence  in  this 
city  February  26,  aged  forty-five.  For  a 
number  of  years  he  had  been  identified 
with  moving  picture  interests  here.  His 
funeral  was  held  the  afternoon  of  Febru- 
ary  28. 

Kansas  City  Covers  Wide  Territory. 
Barney  Gilanski,  proprietor  of  the 
Strand  in  Council  Bluffs,  Iowa,  was  in  the 
city  last  week  booking  new  attractions 
for  his  theatre.  Kansas  City  has  a  big 
trade  in  Iowa  and  Nebraska,  one  firm 
alone  handling  more  contracts  in  Omaha 
than  do  all  the  local  Omaha  firms  com- 
bined. 

Fresh  from  Japan. 
Sam  Goldflam,  of  the  Equitable,  is  now 
showing  to  exhibitors  a  beautiful  film 
in  private  exhibition,  "The  Land  of  the 
Rising  Sun."  All  the  scenes  are  taken 
from  Japan,  and  the  story  is  in  con- 
sonance  with   the  scenery. 

They  Want  Gaby. 
Pathe's  super-production,  "Infatuation," 
which  has  been  playing  at  the  Liberty, 
Kansas  City,  Mo.,  to  crowded  houses,  has 
been  booked  for  the  first  week  in  all  the 
Grubel  houses,  the  Electric  at  St.  Joseph, 
Joplin  and  Springfield,  Mo.,  and  Kansas 
City,    Kan. 

"The  Brand"   Fills  Theatres. 
Goldwyn  has  released  Rex  Beach's  latest 
success,  "The  Brand,"  and  it   is  now  being 
shown  in  Kansas  City   to  crowded  houses. 
Personal    and    News    Notes. 
C.    C.    Vaughan,    formerly    branch    man- 
ager   for    George    Kleine'  at    Kansas    City, 
and    later    branch    manager    for    the    same 
in    St.    Louis,    is    now    assisting    Mr.    Mc- 
Donald  in   the   Select. 

Jas.  E.  MacBride,  chairman  of  the  execu- 
tive committee  of  the  Fox  Film  Company 
in  New  York  City,  is  in  Kansas  City  in- 
augurating the  second  annual  business 
drive. 

Business  is  opening  up  very  good  for 
P.  C.  Wreath,  who  recently  became  man- 


ager for  the  W.  W.  Hodkinson  Corporation 
in  Kansas  City. 

J.  J.  Millstein,  of  Denver,  is  now 
traveling  out  of  Kansas  City  for  the  Vita- 
graph. 

Charles  Gregory,  of  the  Goldwyn,  has 
transferred  his  allegiance  to  the  World, 
and  will  represent  that  film  company  in 
.Missouri,  Kansas  and  Oklahoma. 

Kansas  City  is  to  be  favored  with 
natural  colored  films  by  the  World's  "In 
Prizma,"  which  will  shortly  appear  in 
several   local   houses. 

"Under  Four  Flags"  attracts  the  West 
so  strongly  that  the  World  has  booked  it 
solid   up  until  June. 


Seattle  News  Letter 

CS.  JENSEN,  at  present  managing 
,  Jensen  and  Von  Herberg  interests  in 
Portland,  is  in  Seattle  this  week  on 
a  visit  combining  both  business  and 
pleasure.  J.  Von  Herberg  returned  last 
week  from  a  several  weeks'  trip  in  Cali- 
fornia. 

P.  E.  Noble,  advertising  manager  of  the 
Liberty  Theatre,  Portland,  one  of  the 
Jensen  and  Von  Herberg  houses,  is  in 
Seattle   for   a   few  days. 

P.  C.  Mooney,  Western  district  manager 
for  Fox,  spent  several  days  in  Seattle 
recently. 

H.  H.  Hum,  who  was  manager  of  the 
Seattle  Triangle  office  when  he  was  called 
to  join  the  colors,  is  back  as  assistant 
manager  at  the  Fox  office  after  his  dis- 
charge   from    Camp   Lewis. 

D.  K.  Shanks,  Pacific  Coast  auditor  for 
Famous  Players-Lasky,  spent  a  week  at 
the  Seattle  office. 

B.  W.  Montgomery,  who  has  just  been 
given  his  discharge  from  the  army,  has 
been  employed  as  general  efficiency  man 
for    the    Seattle   Famous    Players    office. 

E.  A.  Qvist,  salesman  out  of  the  Fam- 
ous Players  office,  has  returned  from  a 
trip  through  Idaho,  Montana  and  eastern 
Washington,  where  he  reports  that  busi- 
ness is  in  a  pretty  bad  way  still  on  ac- 
count of  the  conditions  following  the  in- 
fluenza epidemic. 

H.  K.  Brin,  a  salesman  of  the  Pacific 
Northwest,  has  returned  from  Salt  Lake, 
where  he  has  been  selling  American  pro- 
ductions, and  is  now  on  the  road  for  Uni- 
versal. 


Philadelphia  News  Items 

THE  Fairmount  Feature  Film  Ex- 
change has  completed  arrangements 
whereby  the  first  presentation  of  its 
special  production,  "The  Heart  of  Human- 
ity," will  be  shown  at  the  Metropolitan 
Opera  House  for  an  extended  engagement 
beginning  Monday,   March   3. 

Wm.  J.  Hunt's  Theatre  in  Haddington 
will  shortly  be  enlarged  to  twice  its  size, 
and  a  large  organ  will  be  installed.  Hunt's 
theatres  in  Wildwood  and  Logan  are  re- 
ported   to    be    doing    excellent    business. 

William  J.  Madison,  formerly  manager 
of  the  North  American  Film  Company, 
and  representative  of  the  Fox  Film  Cor- 
poration, who  has  returned  from  over- 
seas with  the  U.  S.  Army,  recently  paid 
a  visit  to  film  row. 

G.  Carr,  of  the  Carr  and  Shad  enter- 
prises of  Reading,  was  in  Philadelphia 
last  week  booking  up  his  program  for 
the    coming   month. 

Jimmy  George,  of  the  Victoria  Theatre, 
Harrisburg,  has  booked  "Wanted  for 
Murder,"  which  will  be  shown  for  three 
days   beginning   March    17. 

W.  G.  Humphries,  formerly  the  live 
wire  booker  of  the  Triangle  Distributing 
Corporation,  has  received  a  well  deserved 
promotion  as  the  manager  of  the  ex- 
change. 

J.  Hagerty,  former  manager  of  the  Tri- 
angle Distributing  Corporation,  has  joined 
the  S.  A.  Lynch  theatrical  enterprises, 
and  will  take  charge  of  a  chain  of  the- 
atres which  extend  throughout  the  South. 
His  headquarters  will  be  in  Jacksonville, 
Fla. 


March  15,  1919 


TH^  moving   picture   world 


1509 


#  C-^^>r  c^Q^^t? 


Producers'  and  Distributors'  News 


im  ^  j*^g£3lso£gogog^ 


.JrM 


"Twilight"  Viewed  by  Staff 
of  Metropolitan  Magazine 

AN  unusual  private  showing  of  "Twi- 
light," starring  Doris  Kenyon  at  the 
head  of  her  own  company.  De  Luxe 
Pictures,  Inc.,  was  held  recently  in  the 
Simplex  Theatre,  West  42d  street,  New 
York.  The  showing  was  exclusively  for 
the  executive  heads  of  the  various  de- 
partments of  the  Metropolitan  Magazine, 
in  which  the  story  of  "Twilight,"  which 
was  written  by  Vingie  E.  Roe,  originally 
appeared  entitled  "The  Alchemy  of  Love." 

Twenty  of  the  Metropolitan  executives, 
including  the  editorial  and  business  de- 
partments, attended.  Lewis  E.  Kingman, 
New  England  manager  of  the  magazine, 
came  from  Boston  for  the  sole  purpose 
of  attending  the  showing.  An  invitation 
was  sent  to  Miss  Roe,  but  she  is  in  the 
mountains  of  California,  and  sent  a  tele- 
gram  of   regret. 

After  having  seen  "Twilight,"  Carl 
Hovey,  managing  editor  of  the  Metro- 
politan Magazine,  said  to  Theodore  C. 
Deitrich,  president  of  De  Luxe  Pictures, 
Inc.: 

"Many  stories  that  have  appeared  in  the 
Metropolitan  Magazine  have  been  made 
into  photoplays.  Usually  the  story  is  so 
changed  and  distorted  that  little  remains 
of  the  original.  With  'Twilight,'  however, 
you  have  not  only  retained  all  of  the  good 
qualities  of  Miss  Roe's  original  story,  but 
every  addition  that  has  been  made  has 
enhanced  the  dramatic  value  of  the  pic- 
ture. I  have  never  seen  such  remarkably 
beautiful  lighting  and  scenic  effects,  while 
the  acting  of  Doris  Kenyon  is  a  revelation. 
'Twilight'  is  truly  a  wonderful  picture." 


Shriners  Like  "Mickey" 

SEVERAL    thousand    "Shriners"    consti- 
tuted   an    audience    completely    filling 
Carnegie    Hall,    New    York,    to    whom 
"Mickey"    was    shown    recently,    and    the 
\V.    11.   Productions   Company   is   in  receipt 
of    the    following    letter   of    appreciation: 

''Mickey'  was  one  of  the  greatest  en- 
tertainments that  has  ever  been  shown 
to  the  Shriners  of  Mecca  Temple.  As  the 
illustrious  Potentate,  it  affords  me  the 
greatest  pleasure  officially  to  indorse 
'Mickey'  as  the  most  remarkable  motion 
picture    I    have   ever    seen. 

"From  opinions  expressed  by  the  five 
thousand  Nobles  and  Shriners  who  crowd- 
ed the  Hall,  they  are  fully  in  accord  with 
my  opinion.  I  have  never  seen  a  motion 
picture  production  which  gave  so  much 
genuine  and  wholesome  entertainment  and 
which  was  so  unanimously  and  whole- 
heartedly enjoyed  as  'Mickey.'  Let  me 
extend  to  you  the  sincere  thanks  of 
Mecca  Temple,  as  well  as  my  own  sincere 
appreciation   of  your  delightful   'Mickey.'  " 


Pearl     Shepard    Appears     at     Audulion. 

Pearl  Shepard,  one  of  the  featured 
players  in  "The  Echo  of  Youth,"  Ivan 
Abramson's  latest  film  production,  recently 
appeared  in  person  at  William  Fox  Audu- 
bon Theatre,  New  York,  where  she  was 
well  received  by  an  enthusiastic  audience. 

Upon  leaving  the  theatre,  Miss  Shepard 
was  surrounded  by  a  large  crowd  who 
desired  that  she  address  them.  However, 
she  was  unable  to  do  so,  as  she  was  due 
to  appear  at  another  theatre  within  a  few 
minutes. 


Harold  Lloyd  Joins   the  Tank  Service. 

Pathe   Star   Registers   That   "Faraway 

July    1   Expression"   Made   Famous 

In    Rambles. 

Robertson-Cole  Buys 

"The  Turn  in  the  Road" 

THE  TURN  IN  THE  ROAD,"  a  five-reel 
feature  brimful  of  humanness,  which 
has  just  completed  a  run  of  eight 
weeks  at  Quinn's  Theatre,  Los  Angeles, 
surpassing  all  records  at  this  house,  was 
purchased  last  week  by  the  Robertson- 
Cole  Company  from  the  Brentwood  Film 
Corporation,  which  produced  the  picture. 

This  production  will  be  released  through 
Exhibitors  Mutual,  and  will  go  out  as  a 
regular  feature,  not  a  special.  It  was 
written   and  directed   by   King  Vidor. 

There  is  no  featured  player,  but  the 
cast  is  of  well  rounded  excellence  and 
one  which  does  the  most  capable  work  in 
bringing  out  the  strong  lesson  of  love  and 
happiness    which    this    story    teaches. 

Little  Ben  Alexander,  the  six-year  old 
Los  Angeles  boy,  who  created  much  pathos 
and  mirth  in  D.  W.  Griffith's  "Hearts  of 
the  World,"  has  a  strong  part.  In  fact, 
the  story  centres  about  this  youngster, 
whose  sayings  mould  the  lives  of  the  boy 
and   girl. 

Helen  Jerome  Eddy  is  "the  girl,"  and  a 
more  wholesome,  pleasing  character  could 
hardly  be  brought  before  the  camera  than 
her  June  Barker.  Miss  Eddy's  work  is  al- 
ways of  a  strong  character. 

Lloyd  Hughes,  who  is  perhaps  little 
known  to  the  motion  picture  public,  but 
who  has  won  success  on  the  dramatic 
stage,  is  certain  to  meet  with  instantane- 
ous favor  in  his  characterization  of  "the 
boy,"   Hamilton  Perry. 

Pauline  Curley,  who  has  appeared  in 
many  Metro  productions,  plays  Evelyn 
Barker. 

George  Nichols  and  Winthrop  Hall  are 
others  who  have  prominent  parts  in  the 
enactment  of  the  drama. 


Record  Heavy  Bookings  on 
"The  Lion  and  the  Mouse" 

THE    Lion    and     the    Mouse"     is    going 
very    big    on    the    West    Coast.      The 
picture    has    been    booked     for    week 
runs    in    San    Francisco,    Portland,    Seattle 
and  Los  Angeles. 

Jensen  &  Von  Herberg-  arranged  the 
Seattle  and  Portland  openings  of  "The 
Lion  and  the  Mouse."  They  assigned  the 
picture  to  the  Liberty  in  Seattle  and  to 
the  Colonial  in  Portland.  Both  of  these 
are  prominent  photoplay  houses  in  those 
cities.  The  Tivoli  secured  the  film  for  the 
original  San  Francisco  run.  In  Los  An- 
geles the  Victory  Theatre  houses  the 
play     for    a    week. 

In  the  meantime  the  picture  is  sweeping 
along  in  the  East,  Vitagraph  reports. 
Bookings  in  that  part  of  the  country  in- 
clude the  Palace  at  Buffalo,  the  Alhambra 
at  Pittsburgh,  the  Metropolitan  at  Wash- 
ington, the  Strand  in  Rochester,  the  Hip- 
podrome at  York,  Pa.,  and  the  big  houses 
of  Camden  and  Newark.  Greater  New 
York  bookings  were  augmented  by  the 
dating  up  of  the  Regent,  the  Heights  and 
the   Amphion    (Brooklyn). 

Big  cities  like  Cincinnati,  Detroit  and 
Wichita,  Kan.,  were  added  to  the  Middle 
West  list  of  bookings.  In  Detroit  the 
Madison  Theatre  inaugurates  local  show- 
ings with  a  week's  run,  with  the  Miles 
Theatre  right  on  its  heels  for  the  next 
chance  at  the  picture.  In  Cincinnati  it 
will  be  seen  at  the  Star.  Wichita  has 
booked  it  for  the   big  Wichita  Theatre. 

The  most  important  booking  of  the 
South  for  the  week  was  that  of  Louis- 
ville, Ky.,  where  the  Walnut  will  show  it. 
Full  Poli  and  Fox  time  has  been  arranged 
for   the    picture. 


First     DeHaven     National     FHm     Comedy 
Ready. 

The  first  of  the  DeHaven  series  of 
comedies  to  be  produced  by  the  National 
Film  Corporation  for  release  by  Exhibi- 
tors Mutual  entitled  "What  Could  Be 
Sweeter"  has  been  completed  and  made 
ready  for  release.  This  production  will 
return  to  the  screen  Carter  DeHaven  and 
his  wife,  Flora  Parker,  a  couple  noted 
for  the  cleanliness  of  their  little  come- 
dies. DeHaven  wrote  the  story  himself, 
and   likewise   directed   the   picture. 

Harry  Rattenbury  has  a  leading  part  in 
the  cast  as  William  J.  Gordon,  a  railroad 
magnate,  ans  is  the  only  featured  player 
besides  the  DeHavens.  The  little  De 
Havens,  mischievous  beyond  the  custom- 
ary childhood  degree,  have  their  big  share 
in  the  production.  Carter  DeHaven  plays 
the  role  of  a  small-town  mechanic  who 
can  fix  anything,  and  Mrs.  DeHaven  is 
Gwendolyn,  daughter  of  the  railroad 
magnate. 


"The    Island    of    Intrlg-ue"    Completed. 

May  Allison  has  completed  her  work  in 
"The  Island  of  Intrigue."  Final  scenes 
of  the  production,  which  was  directed  by 
Henry  Otto  at  the  new  Metro  studios  in 
Hollywood,  were  photographed  on  and 
around  the  island  of  Santa  Cruz. 

In  the  cast  supporting  Miss  Allison  are 
Jack  Mower,  playing  opposite  the  star 
in  the  juvenile  lead;  Frederick  Vroom, 
Mrs.  Lucille  Ward,  Gordon  Marr,  Lillian 
West,  Hector  V.  Sarno,  Tom  Kennedy,  Ed- 
ward Alexander  and  Chance   Ward. 


1510 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


East  Is  East  and  West  Is  West,  but  Once  in  a  While  They  Meet. 

As  shown  in  the  above  picture  of  Mrs.  Charlotte  Pickford,  Mary  Pickford's 
Mother;  E.  J.  Righton,  Little  Mary  herself  and  Mrs.  Righton.  Righton  and  his 
wife  came   from  New  Zealand   to   study   American   film   methods. 


Begin   Booking-   Campaign    on   Bluebird    Subjects 


MAXAGERS  of  Universal  exchanges 
have  begun  a  big  booking  and  re- 
booking campaign  on  Bluebird 
photoplays.  The  campaign  was  started 
off  simultaneously  with  the  release  of 
Edith  Roberts'  latest  Bluebird  release,  "A 
Taste   of   Life." 

New  prints  of  old  Bluebird  subjects  are 
being  sent  to  exchanges  from  the  Uni- 
versal laboratories  at  Fort  Lee  and  thou- 
sands of  new  posters  are  going  forward 
from   the   lithographers. 

In  letters  and  pamphlets  sent  out  by 
Universal  exchanges  to  exhibitors,  the 
proven  box  office  value  of  Bluebird  pic- 
tures for  1918  and  1919  is  pointed  out. 
The  attention  of  the  exhibitor  is  also 
called  to  the  galaxy  of  stars  presented  in 
these  pictures,  among  them  being  Dorothy 
Phillips,  Carmel  Myers,  Priscilla  Dean, 
Ruth  Clifford,  Monroe  Salisbury,  Ella  Hall, 
Louise  Lovely,  Mae  Murray,  Violet  Mer- 
sereau,  Edith  Roberts,  Frank  Keenan  and 
Lois    Weber. 

New  prints  of  several  Bluebird  Special 
productions  have  been  sent  to  various 
Universal  exchanges. 

In  addition  to  boosting  former  Bluebird 
releases  Universal  exchangemen  have  for 
some  time  been  conducting  a  special  cam- 
paign on  Butterfly  releases.  Among  the 
Butterflies,  which  are  about  one  year  old, 
are  Harry  Carey  in  "The  Secret  Man,"  "The 
Man  From  Montana,"  "Wild  Women," 
"Bucking  Broadway;"  Zoe  Rae  in  "The 
Magic  Eye,"  "Danger  Within"  and  "My 
Little  Boy;"  Ella  Hall  in  "Beauty  in 
Chains,"  "A  Mother's  Secret,"  and  Louise 
Lovely  in  "The  Wolf  and  His  Mate,"  "The 
Lair  of  the  Wolf,"  "The  Girl  Who 
Wouldn't  Quit,"  and  William  Stowell  in 
"Fighting  Mad." 


Maguire.  She  is  about  to  be  turned  out 
by  a  swindler,  a  cockney,  who  is  soon 
"run  out"  by  the  two  big  hearted  cowboy 
actors.  This  is  the  beginning  of  a  riot  of 
fun. 

The  play  was  by  Edmund  Burke,  and 
Gardner  Hunting  made  the  screen  version. 
Donald  Crisp  directed  the  picture.  Mary 
Anderson  is  the  leading  woman,  and  a 
fine  cast  supports  the  comedian. 


Mid-West     Handling     the     "Carter     Case." 

Oliver  Films,  Inc.,  announce  the  Mid- 
West  Distributing  Company,  of  Milwaukee, 
has  purchased  the  Craig  Kennedy  serial, 
"The  Carter  Case,"  for  Milwaukee  and 
nearby  territory.  Ralph  A.  Wettstein, 
general  manager  of  the  Mid-West,  was  a 
visitor  at  the  studio  of  the  Oliver  Films 
recently  and  viewed  several  of  the  finished 
episodes;  immediately  signing  a  contract. 

This  serial  production  has  been  quickly 
purchased  by  several  of  the  leading  ex- 
changes in  important  territories.  For- 
eign rights  were  sold  some  time  ago  to  the 
Export  and  Import  Film  Company. 


Third    Stone    Picture    Full    of    Humor. 

The  plot  of  Fred  Stone's  third  Artcraft 
picture,  "Johnny  Get  Your  Gun,"  which 
is  released  March  9,  tells  a  story  that  is 
as  ideally  suited  to  the  screen  as  it  was 
to  the  stage.  The  characters  are  all  of 
distinct  type  and  the  role  of  Johnny  Wig- 
gins is  one  that  could  not  be  bettered  for 
Fred   Stone's   peculiar   brand   of   comedy. 

Johnny  Wiggins  is  a  stunt  man  in  a 
picture  concern;  he  and  Bill  Burnham, 
both  ex-cow-punchers,  board  with  Mother 


Regeneration    Theme    of    Reid's    Next. 

"Alias  Mike  Moran,"  Wallace  Reid's  next 
Paramount  picture,  released  March  2,  is 
said  to  be  a  story  with  a  somewhat  un- 
usual theme,  in  that  it  depicts  the  regen- 
eration of  a  slacker  through  the  realiza- 
tion   of    the    self-sacrifice    of    another. 

The  picture  is  from  the  magazine  story, 
"Open  Sesame,"  by  Frederick  Orin  Bart- 
lett.  Will  M.  Ritchey  did  the  scenario  and 
James   Cruze  directed. 

In  the  supporting  cast  are  Ann  Little, 
Emory  Johnson,  Charles  Ogle,  Edythe 
Chapman,  William  Elmer,  Winter  Hall, 
Jean  Calhoun  and  Guy  Oliver. 


Ail-Star    Cast    for    "Price    of    Doubt." 

"The  Price  of  Doubt"  is  the  title  of  the 
all-star  cast  picture  which  World  Film 
is  making,  with  Montagu  Love,  June 
Elvidge,  Carlyle  Blackwell,  Evelyn  Gree- 
ley, .Madge  j-vVans  and  Johnny  Hines  in  the 
principal  roles.  Dell  Henderson  Is  direct- 
ing it.  The  scenes  are  being  picturized 
in  Florida  and  New  Jersey. 


"Saturday  to  Monday"  Is 

"Experimental  Marriage" 

WHILE  "Saturday  to  Monday"  is  a 
fetching  title,  and  is  also  identi- 
fied with  the  successful  stage  play 
of  that  name  by  William  J.  Hurlbut,  from 
which  the  photoplay  was  made,  objec- 
tions to  the  use  of  this  title  were  raised 
by  exhibitors,  and  it  was  in  order  to  meet 
these  objections  that  Select  decided  to 
change  the  name  of  the  March  produc- 
tion in  which  Constance  Talmadge  is  pre- 
sented by  Lewis  J.  Selznick  to  "Experi- 
mental Marriage."  The  exhibitors  seemed 
to  fear  that  display  of  the  words  "Satur- 
day to  Monday"  in  connection  with  an- 
nouncements of  this  feature  might  cause 
confusion  in  the  minds  of  their  patrons 
and  lead  them  to  think  that  the  days 
Saturday  to  Monday  were  the  only  days 
on  which  this  feature  was  being  pre- 
sented. 

"Experimental  Marriage"  conveys  the 
idea  which  is  the  main  theme  of  the  play. 
A  trial  is  made  of  the  plan  whereby  the 
young  couple  is  to  observe  the  marital 
state  only  between  Saturday  to  Monday — 
the  other  days  of  the  week  each  being 
free   to   go   his  or  her  own  way. 


.Jane   \<>-.  :iU   Leading  Woman  for  Hurt. 

Jane  Novak,  who  has  appeared  in  sup- 
port of  Charles  Ray  and  other  stars,  has 
been  engaged  as  leading  woman  for  Wil- 
liam S.   Hart   in  his  new  Artcraft  picture. 

Work  has  already  started  on  the  pic- 
ture, although  no  name  has  yet  been 
chosen.  The  action  takes  place  partly  in 
the  Far  West  and  partly  in  the  Middle 
West.  There  are  many  exterior  and  in- 
terior scenes  and  a  big  rodeo. 

This  story  is  Bill  Hart's  own,  that  is 
he  and  Lambert  Hillyer  wrote  it,  and  is 
said  to  be  both  dramatic  and  picturesque, 
with  a  powerful  motif  and  a  fine  thread  of 
love    running    throughout. 


Washburn    Excells    in    Small-Town    Roles. 

Convinced  by  its  reports  from  exhibitors 
that  the  public  wants  to  see  Bryant  Wash- 
burn in  small-town  roles,  the  Famous 
Players-Lasky  Corporation  has  started  yet 
another  Paramount  production  in  which 
Washburn  will  be  seen  in  that  type  of 
characterization.  The  new  picture  is 
titled  "The  Village  Cut-Up,"  taken  from 
a  magazine  serial  story,  and  in  It  the 
star  will  again  have  an  opportunity  to 
demonstrate  that  he  is  capable  of  wearing 
"hand-me-down"  clothes  in  such  a  man- 
ner as  to  get  a  big  laugh  and  maintain 
the  sympathy  of  his  audience  as  well. 


"Jazz  and  Jailbirds"   Next  Big  V   Comedy. 

Another  "Big  V"  Special  Comedy  has 
just  been  completed  by  Vitagraph.  It  is 
called  "Jazz  and  Jailbirds,"  and  Jimmy 
Aubrey  furnishes  both  the  jazz  and  the 
melancholy  picture  of  the  jailbird.  Aubrey 
is  said  to  have  hit  a  fast  pace  in  this 
offering,  the  release  date  of  which  is  set 
for  the  middle  of  March. 

Big  and  growing  business  on  the  scores 
of  "Big  V"  comedies  is  reported  by  Vita- 
graph.  A  trio  of  capital  fun-makers  is 
constantly  engaged  on  this  series,  these 
being  the  team  of  Montgomery  and  Rock 
and  Jimmy  Aubrey.  Each  "Big  V"  Special 
Comedy  is  comprised  of  two  reels. 


Naomi    Chiiders    Chosen    Leading    Woman. 

As  leading  woman  for  Hale  Hamilton 
in  "After  His  Own  Heart"  Metro  has  en- 
gaged Naomi   Chiiders. 

"After  His  Own  Heart"  is  the  title  of 
a  magazine  story  by  Ben  Ames,  which 
was  adopted  for  the  screen  by  A.  S.  Le 
Vino  of  the  Metro  staff.  The  story  Is  be- 
ing produced  under  the  direction  of  Har- 
ry L.  Franklin. 

The  story  is  a  novel  one  indeed,  and 
introduces  Hamilton  to  his  followers  In 
something  different  from  anything  he  has 
done   In   pictures. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1511 


Billie  Rhodes  Completes 
"The  Lamb  and  the  Lion" 

ENTIRELY  different  from  either  "The 
Girl  of  My  Dreams"  or  "Hoop-la," 
which  have  been  hailed  as  the  best 
works  of  Billie  Rhodes'  screen  career,  is 
"The  Lamb  and  the  Lion,"  which  the  young 
star  has  just  completed  for  the  National 
Film  Corporation  for  release  through  Ex- 
hibitors Mutual.  This  production  will  be 
the  next  release  in  the  Rhodes  series. 

Built  around  Miss  Rhodes  by  E.  Magnus 
Ingleton,  the  story  contains  an  equal 
share  of  pathos  and  laughter.  The  sym- 
pathy of  all  will  go  out  to  little  "Boots," 
another  Oliver  Twist,  who  is  brought 
from  the  depths  by  a  society  woman  in 
order  that  she  might  wreak  vengeance 
on  the  man  whom  she  considers  betrayed 
her.  A  real  acting  role  has  been  furnished 
Miss  Rhodes  in  this  National  production, 
and  those  who  have  seen  the  film  screened 
assert  she  takes  full  advantage  of  every 
opportunity. 

Lee  Royal  made  the  screen  version  and 
Francis   J.   Grandon   directed   it. 

Melbourne  MacDowell  has  a  prominent 
part  in   the  Rhodes  support. 


"Maciste"  Serial  Sold 

for  Twenty-Two  States 

RIGHTS  have  been  sold  by  Harry  Raver 
for  the  sensational  serial  of  "The 
Liberator,"  starring  Maciste,  the 
giant  of  "Cabiria"  and  "The  Warrior." 
The  Eastern  Feature  Film  Company,  of 
Boston,  holding  a  franchise  for  New  Eng- 
land, releases  its  Boston  first-run  at  the 
Park  Theatre,  each  episode  running  a 
week.  Out  of  town  New  England  first 
runs  begin  with  the  Poli  Circuit,  showing 
three   days  in   each   house. 

New  York  is  releasing  six  prints,  all 
booked  for  first  runs  over  prominent  cir- 
cuits. The  Modern  Feature  Photoplays 
Exchange  books  New  York  State  and 
north  New  Jersey.  W.  E.  Drummond,  of 
Knoxville,  Tenn.,  has  closed  for  a  large 
block  of  the  Southern  states.  Variety 
Pictures  Corporation  takes  Maryland, 
Delaware  and  District  of  Columbia.  Harry 
Charnas,  of  the  Standard  Film  Exchange, 
Cleveland,  books  in  Ohio,  Michigan  and 
Kentucky. 

Trade  showings  are  being  arranged  for 
the  Middle  and  Western  territory,  while 
negotiations  are  pending  for  the  West 
Coast  and  Northwest.  Tony  Lucchese  has 
signed  for  eastern  Pennsylvania  and 
southern  New  Jersey. 


House  Peter*  on  Hodkinson  Program. 

House  Peters  will  make  his  second  ap- 
pearance on  the  Hodkinson  Service  pro- 
gram in  "Thunderbolts  of  Fate,"  an  Ed- 
ward Warren  production  in  which  Anna 
Lehr  is  also  featured.  The  story,  sug- 
gested to  Winifred  Dunn  by  an  act  in  an 
original  play  by  Harry  S.  Sheldon,  is  a 
highly  dramatic  one  in  which  love  and 
politics    clash. 

In  the  role  of  the  reform  governor 
whose  happiness  is  lost  when  he  wins 
the  election,  only  to  be  returned  by  a 
queer  trick  of  fate.  House  Peters  has  one 
of  those  strong,  sympathetic  roles  that 
have  made  for  him  a  large  following. 
Anna  Lehr's  appealing  personality  is 
ideally  fitted  to  her  role  of  the  girl  who 
put  her  lover's  duty  to  the  people  before 
her  love  for  him,  arid  was  rewarded  in 
the    end. 

The  W.  W.  Hodkinson  Corporation  will 
release  "Thunderbolts  of  Fate"  on  April 
6  for  distribution  through  the  Pathe  ex- 
changes. 


Report   Satisfactory   Sales  on   Power's. 

The  Denver  Theatre  Supply  Company, 
Denver,  Colo.,  distributors  for  the  Nich- 
olas Power  Company,  Inc.,  report  through 
Mr.  Claypole  that  business  Is  in  a  very 
favorable  condition  and  that  sales  of 
Power's  Cameragraphs  are  very  satis- 
factory. 


Where  a  Taste  for  Olives  Comes  in  Handy. 

Jack    Pickford,    Making    "In    Wrong,"    First    National's,    Gets    a    Little    Sympathy 
from  His  Wife,  Olive   Thomas,   When   Olive   Dropped   in   for  a  visit. 

Circuits  Booking  Solid   on   "From   Headquarters" 

cameraman  and  a  Pathe  expert  "shooter," 
put  through  a  series  of  striking  evolu- 
tions on  the  ice  of  Edmund  Horton, 
world's  champion  hurdle  skater;  Claudlns 
Lamy,  world's  champion  barrel-jumping 
skater,  and  Robert  G.  McLean,  world's 
champion   fancy  and  speed  skater. 


THE  big  circuits  are  grabbing  off  the 
Anita  Stewart  picture  "From  Head- 
quarters," Vitagraph's  big  impending 
police  drama.  Poli,  Fox,  Moss.  The  ac- 
tion of  these  circuits  is  typical  of  the 
reception  which  is  being  accorded  the  pic- 
ture all  over  the  country,  Vitagraph  re- 
ports. Foremost  houses  in  all  parts  have 
already  wired  options,  and  when  "From 
Headquarters"  reaches  the  market  on 
March  10,  few  gaps  will  be  left,  if  any, 
in    the    "first   showings"    list. 

Vitagraph  feels  that  in  "From  Head- 
quarters" it  has  a  very  powerful  police 
drama.  Aside  from  its  expressed  satisfac- 
tion with  the  production  as  a  dramatic 
document  well  acted,  it  takes  delight  in 
its  announcement  in  referring  specially  to 
the  work  of  Anita  Stewart,  who  has  the 
stellar    role. 

Vitagraph  dwells  on  the  potency  of  a 
Stewart  film,  calling  attention  to  the  pop- 
ularity of  the  star.  To  this  end  the  com- 
pany is  providing  pithy  lobby  prints,  one, 
three  and  six  sheets,  bright  in  color  and 
action,  advertising  electros  and  a  mass  of 
variegated  press  matter  and   illustrations. 

"From  Headquarters"  presents  the 
woman's  side  of  a  great  though  common 
tragedy  which  in  this  case  gets  on  the 
docket  but  goes  no  further.  It  deals  with 
the  story  behind  the  story  that  is  written 
by  police  reporters,  and  depicts  the  man 
who  sinned  at  last  coming  to  a  better 
and  nobler  understanding  of  life  through 
the  crucible  of  a  woman's  suffering.  It 
was  directed  by  Ralph  Ince.  The  film 
drama  was  edited  by  George  Randolph 
Chester. 


Motion   Analysis  Film  in  Demand. 

The  Pathe  Review  containing  the  Nova- 
graph  analysis  of  motion  pictures  of  base- 
ball plays,  commended  by  John  McGraw, 
is  meeting  with  an  amazing  reception 
from  "fans"  all  over  the  country.  The 
athletic  organizations  of  seven  inland 
colleges  have  asked  for  prints  to  aid  in 
the  training  of  their  players. 

Pathe  Review  will  soon  show  a  series 
of  sports  pictures,  which,  for  novelty  and 
beauty  of  action,  establish  a  new  standard. 
Thev  were  recently  taken  at  Saranac 
Lake,  where  C.  P.  Watson,  president  of 
the    Novagraph    Company,    with    his    own 


"Blind  Man's  Eyes"  Is  Story 
of  Circumstantial  Evidence 

MARCH  10  will  see  the  release  of  Bert 
Lytell  in  a  screen  version  of  the 
novel,  "Blind  Man's  Eyes,"  which 
deals  with  the  struggles  of  a  young  man 
accused  of  murder,  purely  on  circumstan- 
tial evidence,  to  acquit  himself  before  the 
eyes  of  the  world  and  the  woman  who  be- 
lieves him   innocent. 

"Blind  Man's  Eyes"  was  originally  writ- 
ten as  a  novel  by  William  McHarg  and 
Kdwin  Balmer.  It  was  adapted  to  the 
screen  by  June  Mathis,  of  the  Metro 
scenario   staff,  and  directed   by  John   Ince. 

It  is  a  vivid  picture  of  a  man's  fight 
against  towering  odds,  the  under-dog  in 
life's  swift  battle  for  existence.  It  de- 
picts with  compelling  force  the  constant 
fear  of  the  hand  of  the  law,  the  shadow 
which  hovers  over  the  man  escaped  from 
its  clutches  temporarily  and  who,  with 
each  passing  moment,  is  expecting  to  feel 
the  grip  on  his  shoulder.  It  is  a  charac- 
ter such  as  this,  with  the  weighty  burden 
ever  with  him,  that  Bert  Lytell  portrays. 
Some  of  the  most  thrilling  episodes  are 
enacted  in  a  Pullman   sleeper. 

The  supporting  cast  includes  Frank 
Currier,  Naomi  Childers,  Joseph  Kilgour, 
Gertrude  Claire,  Mignon  Anderson,  Morris 
Foster,    and    Richard   Morris. 


Lila  Lee  on  Location  in  Arizona. 

Lila  Lee  and  her  Paramount  company, 
under  the  direction  of  Irvin  Willat,  are 
now  on  location  in  Arizona,  near  Tuscon. 
They  expect  to  finish  up  within  a  week 
or  so,  when  the  picture,  "Hearts  and 
Horsethieves,"  will  be  completed  at  the 
studio. 

Monte  Blue  is  leading  man  for  Miss  Lee, 
he  playing  the  role  of  a  simple-minded 
cowboy.  This  is  Miss  Lee's  first  picture 
to   have   a   Western    locale. 


1512 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


fl5i&i&^ 


Issues    Plan    Book   on    "The    Better   'Ole." 

For  the  purpose  of  aiding  exhibitors 
in  the  exploitation  of  "The  Better  "Ole," 
which  is  being  distributed  by  World  Pic- 
tures, the  World  has  issued  an  elaborate 
sixteen  page  plan  book  on  the  produc- 
tion. This  book  contains  everything 
needed  by  exhibitors  for  exploiting  this 
picture — music  cues,  ready-made  news- 
paper ads,  advance  newspaper  notices, 
resumes  of  the  manner  in  which  "The 
Better  'Ole"  was  put  across  by  the  Strand 
Theatre  for  its  premier  New  York  show- 
ing, complete  list  of  advertising  acces- 
sories, etc. 


Looks  Like  a  Curling  Iron,  but   "It's  a  Bear,"  in  Which  Triangle  Features 

Taylor  Holmes. 

"Carolyn  of  the  Corners"  Leads  Pathe  March   9 

WHEN  Ruth  Bellmore  Endicott's  novel,        ing  on   the  very  delicate  problem  of  what 
"Carolyn  of  the  Corners,"  was  first       a  fellow  is  going  to  do  when  he  gets  back 
published,    it    ran    through    several        to   his   home  town  and   finds  a  girl  on   his 
editions.    It  is  full  of  heart,  sentiment  and       job. 
simple,    helpful    philosophy.       The    author 
described  her  work  as  a  "look-up"  book; 
and  when  it  was  translated  into  pictures, 
with  Bessie  Love  as  the  heroine,  she  de- 
clared    her     lovable     little     heroine     com- 
pletely  had   been   realized.      It   is   a   Pathe 
Extra    Selected    Star    Photoplay    and    will 
be    released    March    9. 

The  picture  is  an  amplification,  in  deft 
detail,  of  the  story  and  is  the  work  of 
Frank  S.  Beresford,  as  adaptor  and  Robert 
Thornby  as  director. 

It  is  a  typical  story  of  New  England  and 
New  Englanders,  breathing  the  atmos- 
phere of  the  Maine  pine  woods — a  de- 
lightful and  appealing  insight  into  the 
lives  of  a  little  understood  community, 
whither  goes  Carolyn.  And  in  the  end, 
she  solves  the  stubborn,  long  standing 
problem    of    the    grown-ups. 

Supporting  Miss  Love  are  Charles  Elder 
as  Joseph  Stagg;  Charlotte  Mineau,  as  Am- 
anda Parlow,  and  Eunice  Moore,  as  Rose 
Kennedy.  The  locations  are  faithful  to 
the  spirit  of  the  story  and  a  real  thrill 
is  furnished  by  the  especially  fine  forest 
fire  scene  and  the  rescue  of  Carolyn  and 
Amanda. 

The  tenth  episode  of  "The  Lightning 
Raider,"  starring  Pearl  White  with  War- 
ner Oland,  is  called  "The  Baited  Trap." 
It  starts  with  a  breathless  chase  and  the 
escape  of  the  heroine  from  the  police, 
only  to  fall  into  the  snare  of  Wu  Fang, 
who,  having  been  betrayed  into  a  confes- 
sion by  Lottie,  an  underworld  character, 
locks  this  woman  and  Lightning  in  a  flam- 
ing room.  He  calmly  watches  the  place 
burn,  and,  as  he  hopes,  destroys  two  of 
his  bitterest  enemies. 

"I'm  on  My  Way,"  is  the  title  of  the 
Pathe-Rolin  comedy,  featuring  Harold 
Lloyd. 

Episode  six  of  "The  Terror  of  the 
Range"  is  entitled  "Tangled  Tales,"  and 
involves  Hardwick,  the  U.  S.  Secret  Serv- 
ice Agent,  still  deeper,  in  his  efforts  to 
run  down  the  mysterious  marauder  who 
is  terrorizing  the  district  by  his  depre- 
dations. 


Simplex   Installed   in    New  Majestic. 

The  Michigan  Motion  Picture  Supply 
Company,  Detroit,  under  the  management 
of  C.  A.  Weddige,  has  succeeded  in  mak- 
ing numerous  Simplex  installations.  One 
of  the  latest  was  made  at  the  New  Ma- 
jestic Theatre,  Detroit,  of  which  Charles 
Branham  is  manager.  Two  machines  were 
installed. 


Striking  Stand  for  Hayakawa  Film. 

A  daring  departure  in  posters  is  made 
by  Exhibitors'  Mutual  Distributing  Cor- 
poration on  the  twenty-four-sheet  issued 
on  "A  Heart  in  Pawn,"  the  latest  Sessue 
Hayakawa  production. 

This  unique  poster  shows  a  silhouette 
of  Hayakawa  and  Tsuru  Aoki  in  black 
against  a  background  of  warm,  luminous 
yellow,  which  throws  the  figures  into 
striking  relief,  accentuating  the  Japanese 
atmosphere. 

These  twenty-four  sheets  have  made  a 
hit  with  exhibitors  booking  the  produc- 
tion. 


Change  Title  of  Third  Emerson-Loos  Film. 

The  next  John  Emerson-Anita  Loos  pro- 
duction for  Paramount  has  been  re- 
christened  "Oh,  You  Women!"  the  former 
title  of  the  production  having  been  "When 
the   Boys   Come  Home." 

The  changing  of  the  title  was  made 
necessary  by  reason  of  the  present  condi- 
tions of  bringing  the  American  boys  home 
so  rapidly  from  overseas,  for  the  story 
deals  with  an  after-the-war  theme,  dwell- 


"Diane  of  the  Green  Van"  Completed. 

Alma  Rubens  has  completed  her  first 
picture  as  a  star,  "Diane  of  the  Green 
Van,"  the  Leona  Dalrymple  $10,000  prize 
story  that  was  selected  from  a  score  of 
more  than  ordinarily  good  scenarios  for 
her  initial  production. 

Miss  Rubens'  picture  was  filmed  for  the 
greater  part  at  the  Brunton  studios,  Los 
Angeles.  The  location  work  was  done  in 
the  vicinity  of  Ventura,  Cal.  Wallace 
Worsley  directed  and  Robert  Newhard 
did  the  photography.  The  cast  includes 
Nigel  Barrie,  Wedgewood  Nowell,  Lamar 
Johnston,  Harry  Meter,  Josephine  Crowell 
and  Ed.  Brady. 


San  Francisco  Police  Enjoy 
Select's  "Midnight  Patrol" 

FOR     a     solid     week     Select     Pictures' 
Thomas    H.    Ince    special,    "The    Mid- 
night    Patrol,"     played     to     crowded 
houses  at  the  Tivoli  in  San  Francisco. 

The  Tivoli  management,  assisted  by  H. 
L.  Knappen,  branch  manager  of  Select's 
San  Francisco  Exchange,  put  over  one  of 
the  biggest  publicity  stunts  ever  executed 
in  the  neighborhood  of  the  Golden  Gate. 
The  city  was  literally  covered  with  twen- 
ty-four sheets  and  window  cards  while 
the  newspapers  got  their  share  of  big 
space  advertising.  Nor  did  the  Tivoli  for- 
get the  biggest  bet  of  all,  the  Police 
Department.  Early  in  the  campaign  for 
"The  Midnight  Patrol"  week  the  manage- 
ment got  the  police  interested  and  set 
aside  100  loge  seats  for  a  Tuesday  night 
for  their  special  benefit.  The  entire  week 
was  then  dedicated  to  the  police,  and 
Chief  D.  A.  White  accepted  an  invitation 
to  speak  on  behalf  of  the  Police  Widows 
and    Orphans    Association. 


Gaumont  Announces  Sales 

THE  Gaumont  Company  announces  that 
the  following  sales  have  been  closed 
recently  on  its  two  reel  special, 
"Satan  on  Earth,"  to  Gardiner  Syndicate, 
Buffalo  and  Albany,  for  New  York  state, 
exclusive  of  New  York  City;  to  First  Na- 
tional Exhibitors*  Circuit,  Pittsburgh,  for 
western  Pennsylvania  and  West  Virginia; 
to  R.  D.  Lewis  Film  Co.,  Inc.,  Oklahoma 
City  and  Dallas,  for  Texas,  Oklahoma  and 
Arkansas;  to  Jack  Stearn,  321  Sloan  Build- 
ing, Cleveland  and  Ohio,  and  to  the  Met- 
ropolitan Company,  Detroit,  for  Michigan. 
Announcement  is  also  made  by  Gaumont 
of  several  additional  state  rights  exchanges 
that  will  handle  the  news  service,  the 
News  and  Graphic  in  their  respective  ter- 
ritories: R.  D.  Lewis  Film  Company  for 
Texas,  Oklahoma  and  Arkansas;  First  Na- 
tional Exchanges,  Buffalo  and  New  York 
City,  for  New  York  state  and  city;  Mid- 
West  Distributing  Company,  Milwaukee, 
for  Southern  Wisconsin;  Big  Feature 
Rights  Company,  Louisville,  for  Kentucky 
and  Exhibitors'  Distributing  Corporation, 
Ltd.,  Toronto,  for  Dominion  of  Canada. 


Hearst    No.    9    Shows    Red    Uprising. 

The  Bolsheviki's  uprising  in  Berlin, 
President  Wilson's  return  voyage  to  Amer- 
ica, and  the  annual  naval  practice  at 
Guantanamo  Bay,  Cuba,  are  among  the 
features  of  the  most  recent  Hearst  News 
No.    9. 

This  issue  shows  how  the  American 
executive  keeps  in  daily  touch  with  the 
White  House,  while  at  sea,  by  means  of 
wireless  telegraph  and  also  follows  the 
battle  practice  of  the  Yankee  seamen 
closely,  showing  a  review  of  the  gobs  by 
Rear  Admiral  Coonts,  how  the  sailors  en- 
joy their  morning  swim  and  how  they 
go  about  preparing  the  big  guns  of  the 
warships  for  action. 

The  Boston  edition  of  the  Hearst  News 
contains  pictures  of  returning  Boston 
troops  and  a  cartoon,  "Indoor  Sports,"  by 
Tad,  completes  the  release. 


"Three  Men  and  a  Girl"  Scheduled. 

"Three  Men  and  a  Girl,"  founded  on  Ed- 
ward Childs  Carpenter's  comedy-drama, 
"The  Three  Bears,"  and  presenting  Mar- 
guerite Clark  in  the  stellar  role,  is  re- 
leased on  the  Paramount  schedule  March 
16.  Eve  Unsell  adapted  the  play  for  the 
screen,  and  Marshall  Neilan  directed  the 
production. 

The  theme  deals  with  three  men,  all 
woman-haters,  and  a  vivacious  girl,  who, 
to  escape  an  odious  marriage,  finds  refuge 
in  the  summer  camp  where  the  men  had 
gone   to   escape   women. 

The  support  includes  Richard  Bathel- 
mess,  Percy  Marmont,  Jerome  Patrick,  Ida 
Darling,  Charles  Craig,  Sydney  D'Albrook, 
Betty   Borton   and   Maggie  H.   Fisher. 


March  15,  1919 


THE     MOVING     PICTURE    WORLD 


1513 


Good  Business  Reported 

on  "Finger  of  Justice" 

THE  FINGER  OF  JUSTICE,"  a  seven- 
reel  special  produced  by  the  Reverend 
Paul  Smith,  starring  Crane  Wilbur, 
and  distributed  by  Arrow,  has  been  play- 
ing to  big  business  in  the  Northwest, 
where  It  is  being  exploited  by  Grace  M. 
Sanderson,  author  of  the  story. 

John  Hamrick,  manager  and  owner  of 
the  Rex  Theatre  in  Seattle,  played  the 
picture  for  four  weeks,  and  it  opened  re- 
cently at  the  Auditorium  in  Spokane  for 
a  two  weeks'  engagement.  It  has  Just 
completed  a  run  at  the  Academy  in  Peters- 
burg, Va.,  and  the  Strand  in  Newark  for  a 
week's  engagement,  and  the  First  Na- 
tional Exhibitors'  Circuit,  of  Richmond 
and  Atlanta,  report  an  unusual  business. 

The  picture  played  a  week  at  Poll's  in 
Washington  and  at  the  Grand  Opera  House 
In  Detroit,  and  thre  >  weeks  at  the  Band- 
box in  Chicago,  in  addition  to  the  week's 
run  at  the  Standard  in  Cleveland. 

It  opened  in  New  England  a  week  ago 
at  the  Columbia  Theatre  at  Bath,  Maine, 
for  a  try-out  engagement,  and  was  held 
over  for  several  days.  The  Premier  Fea- 
ture Film  Company,  of  Boston,  control- 
ling the  New  England  rights,  is  nego- 
tiating for  a  theatre  in  Boston  where  it 
will   open  for  an   indefinite   run. 

Dr.  Shallenberger,  president  of  the  Ar- 
row Film  Corporation,  announces  that  he 
will  shortly  present  the  picture  in  several 
up-state  New  York  cities. 


Depict  Life  of  Adam  and  Eve  for  Weekly. 

A  most  artistic  bit  is  contained  in  the 
Universal  New  Screen  Magazine  No.  3, 
just  released.  Three  of  the  most  promi- 
nent artists'  models  in  the  country  enact 
a  silhouetted  scene  depicting  the  life  of 
Adam  and  Eve  in  the  garden  of  Eden,  for 
the  benefit  of  Screen  Magazine  followers. 

Among  the  other  features  are  some 
recent  views  of  Rome,  Italy,  the  third  of 
a  series  of  "Moments  with  Broadway 
Stars,"  in  which  Loretta  McDermott,  with 
the  aid  of  Sophie  Tucker's  jazz  band,  de- 
monstrates the  famed  "shimmie"  dance, 
"Laughographs,"  made  up  of  the  best 
paragraphs  from  the  editorial  columns  of 
the  nation's  press,  two  novelty  subjects 
and  a  special  playlet  showing  how  the 
newlyweds  prepare  for  the  wedding  of 
a  friend. 


Hart  Plays  Role  of  a  Convict. 

William  S.  Hart  has  of  recent  months 
demonstrated  his  remarkable  versatility 
as  an  actor  time  and  again,  and  in  his 
next  Artcraft  picture,  "The  Poppy  Girl's 
Husband,"  he  once  more  proves  that  no 
sort  of  role  is  foreign  to  him.  In  this  pic- 
ture he  is  a  convict  out  on  parole  after 
ten  years  of  service.  Needless  to  say,  this 
is  totally  different  from  anything  he  has 
ever  done. 

Juanita  Hansen  is  the  star's  leading 
woman,  and  others  in  the  cast  are  Walter 
Long,  Fred  Starr,  David  Kirby  and  Georgie 
Stone.  "The  Poppy  Girl's  Husband"  is 
taken  from  a  magazine  story  by  Jack 
Boyle.  It  was  adapted  by  C.  Gardner 
Sullivan,  and  directed  by  Hart  in  collabor- 
ation with  Lambert  Hillyer. 


Edith  Day's  Work  Praised. 
Edith  Day,  who  is  co-starring  with 
Lieutenant  Bert  Hall  in  the  Carl  E.  Carl- 
ton feature,  "A  Romance  of  the  Air,"  dis- 
tributed by  Independent  Sales  Corpora- 
tion, is  said  to  be  achieving  great  popu- 
larity throughout  for  her  work  in  this  pro- 
auction.  Newspapers  in  the  cities  where 
this  production  has  been  shown,  have  de- 
voted considerable  space  to  her  character- 
ization   of    the    American    girl. 


Power's   in   Demand   in   Bnenos   Ayres. 

The  agency  which  the  Nicholas  Power 
Company  has  established  in  Buenos  Ayres, 
Argentine,  through  Morse  &  Company, 
has  been  amply  justified,  judging  by  the 
orders  which  are  coming  in  for  Power's 
Cameragraphs. 


"Surviving  the  Three  Million  Dollar  Arbuckle  Famous  Players-Lasky  Contract." 

In    Kansas    City     Too.       Featuring,    Left    to    Right:       Lou    Anger,    Manager    for 

Arbuckle;;   H.   P.   Wolfberg    (K.   C.   Exchange),   "Fatty   Arbuckle,"   Adolph 

Zukor,  Joe  Schanck  and  Frank  Newman,  Leading  K.  C.  Exhibitors. 

Select  Announces   Three   Productions   for   March 


SELECT'S  output  for  the  month  of 
March  embraces  three  Star  Series  pro- 
ductions made  by  Norma  Talmadge, 
Constance    Talmadge    and    Alice    Brady. 

"The  Probation  Wife,"  in  which  Norma 
Talmadge  is  presented  by  Joseph  M. 
Schenck,  is  by  Angie  Ousley  Rooser,  and 
tells  the  story  of  a  young  girl  whose  early 
life  finds  her  among  the  entertainers  in 
one  of  the  Tenderloin's  "show  palaces." 
Norma  Talmadge  has  the  role  of  Joe 
Mowbray,  the  girl,  while  Thomas  Meighan, 
her  leading  man,  is  seen  as  Harrison 
Wade,  a  man  who  offers  to  help  Joe  es- 
cape  from   her   associates. 

The  picture  was  directed  by  Sydney 
A.  Franklin  and  the  scenario  was  writ- 
ten by  Kathryn  Stuart.  In  addition  to 
Miss  Talmadge  and  Mr.  Meighan,  the  cast 
includes  Florence  Billings,  Alec  B.  Fran- 
cis, Walter  McEwen,  Amelia  Summerville, 
A.    Brooke    and    S.    Liston. 

Constance  Talmadge's  Select  attraction 
is  "Experimental  Marriage,"  in  which  she 
is  presented  by  Lewis  J.  Selznick.  It  is 
a  screen  version  by  Alice  Eyten  of  Wil- 
liam J.  Hurlburt's  last  season  Bijou  Thea- 
tre success,  "Saturday  to  Monday."  In 
this  picture  Miss  Talmadge  is  seen  as 
Suzanne  Ercoll,  a  young  lady  whose  as- 
pirations to  political  fame  are  overshad- 
owed by  her  love  for  Foxcroft  Grey.  Har- 
rison Ford  plays  the  latter  role.  It  is 
directed   by    Robert   G.   Vignola. 

"Marie,  Ltd.,"  Alice  Brady's  Select  fea- 
ture for  March,  is  a  story  by  Louise  Win- 
ters with  scenario  by  Jane  Murfin.  The 
story  revolves  about  the  fashionable  mil- 
linery shop  of  "Marie,  Ltd,"  on  Fifth 
avenue,  and  shows  Miss  Brady  as  Drina 
Hilliaid,  daughter  of  "Marie."  The  pro- 
duction contains  some  of  the  most  elab- 
orate scenes  ever  shown  on  the  screen, 
including  an  exact  reproduction  of  one  of 
the  most  fashionable  millinery  shops  in 
New  York,  by  which  more  than  200  import- 
ed French  hats  were  loaned  for  the  occas- 
ion. 


They  Thought  It  a  Real  Hospital. 

The  following  is  vouched  for  by  Pearl 
White.  Miss  White  says  that  up  at  the 
Pathe  Studio  at  134th  street  and  Park 
avenue,  New  York,  where  she  is  busy  on 
the  new  Chambers  serial,  "In  Secret," 
they  were  doing  an  exterior  of  a  hospital. 
They  had  selected  a  large  building  near 
the  studio,  and  had  placed  a  big  sign 
reading  "Mission  Hospital"  on  the  front 
of  it  for  the  "shot."  After  the  company 
and  Director  Seitz  had  finished,  it  was 
about  an  hour  before  the  property  men 
came  back  to  the  building  and  removed 
the    sign.      In    the   meantime   two    hospital 


cases,  one  of  influenza  and  one  of  a  man 
hurt  in  an  auto  accident,  were  brought 
into  the  building,  and  the  tenants  were 
threatening  damage  suits  against  the  pic- 
ture company,  when  the  studio  men  ar- 
rived  and   removed   the   offending  sign. 


Triangle's  "It's  a  Bear" 

Is  Taylor  Holmes'  First 

IN  accordance  with  the  announcement 
of-  Triangle's  new  policy  of  releasing 
a  series  of  special  productions,  their 
release  for  March  16  presents  Taylor 
Holmes  in  a  comedy  entitled  "It's  a  Bear." 
Written  by  Nina  Wilcox  Putnam  and  Nor- 
man Jacobsen,  this  story  is  described  as 
an  unusually  interesting  success  adven- 
ture. It.  is  said  to  furnish  Mr.  Holmes 
exceptional  opportunities  for  the  display 
of  his  humorous  talent,  and  is  his  first 
starring    vehicle    by    Triangle. 

The  picture,  which  has  a  western  locale, 
is  reported  to  show  many  big  scenes  of 
the  rugged  western  country.  It  was  pro- 
duced at  Triangle's  Culver  City  studios 
under  the  direction  of  Lawrence  Windom. 
Sam  Landers  was  the  cameraman.  Mr. 
Holmes  is  supported  by  an  excellent  cast, 
including  Edna  Phillips  Holmes,  Vivian 
Reed    and    Howard    Davies. 


"Orchestra  D-S"  May  Allison's  Next. 

"Orchestra  D-2"  is  the  title  of  May  Alli- 
son's next  picture,  which  has  just  got 
under  way  at  the  Metro  studios  in  Holly- 
wood. Miss  Allison  has  the  role  of  an 
usherette  in  a  theatre  and  is  the  means 
of  bringing  two  romances  to  happy  end- 
ings. George  D.  Baker,  who  is  directing 
the  picture,  also  adopted  it  for  the  screen 
from   the  magazine  story   by  Kate  Jordan. 

Ben  Wilson  and  Walter  Percival  are 
chief  in  Miss  Allison's  support.  The  story 
is  intensely  human  and  relieved  by  many 
delicious    comedy    moments. 


Hale     Hamilton     Finishes     "That's     Good." 

Hale  Hamilton  has  completed  "That's 
Good,"  another  Metro  All-Star  Series 
comedy  drama,  at  the  Hollywood  studios 
in  California.  "That's  Good"  is  taken  from 
the  "Phoenix  Stories"  by  Richard  Wash- 
burn Childs,  which  appeared  in  a  weekly 
magazine.  A.  G.  Kenyon,  of  the  Metro 
scenario  staff,  is  responsible  for  the  screen 
adaptation. 

Hale  Hamilton's  leading  woman  is  Stel- 
la Gray.  Among  the  others  are  James 
Duffy,  Lewis  Morrison,  Herbert  Prior, 
James  McCandless  and  little  Marjorle 
Yeager. 


1514 


THE     MOVING    PICTURE    WORLD 


March  15,  1919 


Whooping  It  Up  for  "Hoop-La,"  an  Exhibitors  Mutual,    at  Los  Angeles'  Kinema. 

Universal^  New  Serial,  "The  Red  Glove,"  Released 


WITH  record  bookings  reported  at 
over  twelve  Universal  exchanges 
throughout  the  country,  "The  Red 
Glove,"  featuring  Marie  Walcamp,  will  be 
released  March   17. 

The  new  Universal  serial  is  eighteen 
episodes  in  length,  adapted  from  Douglas 
Grant's  novel,  "The  Fifth  Ace,"  and  is 
being  produced  under  the  direction  of 
J.  P.  McGowan. 

The  story  of  the  serial  is  one  of  rapidly 
Increasing  action  and  interest  and  of  the 
character  that  appeals  to  all  classes  of 
picture  fans.  The  settings  for  the  serial 
are  laid  in  the  Southwestern  country. 

According  to  Universal  executives,  "The 
Red  Glove"  is  the  greatest  artistic  suc- 
cess any  Universal  serial  has  been.  Some 
of  the  most  beautiful  scenic  shots  ever 
included  in  a  motion  picture  production 
are  contained  in  the  new  serial,  and,  in 
addition,  the  serial  abounds  with  thrilling 
incidents. 

In  Miss  Walcamp's  supporting  company 
are  Pat  O'Malley,  Alfred  Allen,  Thomas 
Llngham,  Andrew  Waldron,  Leon  de  La 
Mothe,  Evelyn  Selbie  and  Truman  Van 
Dyke. 

To  assist  exhibitors  in  exploiting  the 
serial,  Universal  has  sent  over  20,000 
sixty-four-page  campaign  books  to  the- 
atre men  and  newspaper  men  throughout 
the  country.  This  campaign  book  con- 
tains publicity  matter  on  the  serial  and 
also  outlines  numerous  advertising  cam- 
paigns for  the  exhibitor.  Reproductions 
of  over  fifty  teaser  and  regular  advertis- 
ing cuts  are  also  contained  in  the  cam- 
paign book. 

In  addition,  a  series  of  special  four- 
column  drawings  made  by  Hy  Mayer 
illustrating  various  incidents  in  the 
serial  has  been  prepared  and  accompanied 
by  brief  synopses  of  the  various  episodes 
they  illustrate. 

A  number  of  special  posters  has  been 
prepared  to  aid  exhibitors  in  calling  the 
public's  attention  to  their  showings  of 
the  serial.  In  various  localities  big 
twenty-four-sheet  billboard  campaigns 
have  been  conducted,  and  a  teaser-poster 
•campaign  has  been  used  to  good  ad- 
vantage. 

A  special  edition  of  the  novel,  "The 
Fifth  Ace,"  under  the  new  title,  "The  Red 
Glove,"  is  being  printed  by  the  publishers, 
Grosset  &  Dunlap,  and  is  being  illustrated 
•with  photographs  from  the  serial.  The 
took  is  to  be  widely  advertised  by  the 
publishers,  and  booksellers  will  gladly  co- 
operate with  exhibitors  by  displaying  the 
new  editions  in  their  show  windows. 


Zittel   Had  a   Happy  Thought. 

C.  F.  Zittel  had  a  happy  thought  when 
he  was  inspired  to  recommend  Marion 
Davies  for  the  toasted  beauty  of  a  cabaret 
revue  in  the  screen  version  of  "The  Belle 
of  New  York,"  the  musical  comedy  of 
twenty  years  ago. 

In   the   picture,    Miss   Davies'    emotional 


appeal  and  tender  beauty  just  suit  the 
slip  of  a  girl  who  goes  to  the  city  to  seek 
revenge  for  the  theft  of  her  father's  in- 
vention, and  as  the  star  of  a  cabaret  re- 
vue dances  herself  into  popularity  and  into 
the  hearts  of  men  of  every  reputation. 
When  she  flees  from  the  young  ne'er-do- 
well  who  is  the  son  of  her  father's  be- 
trayer to  the  protection  of  the  Salva- 
tion Army  and  becomes  a  demure,  though 
whimsical  Salvation  "lassie,"  she  is  irre- 
sistible. It  is  predicted  that  the  photo- 
dramatic  presentation  so  artistically 
staged  by  Julius  Steger  will  be  as  popular 
and  Ion  g-lived  as  was  the  historic  "Belle 
of  New  York,"  which  played  two  years  to 
capacity  houses  in  this  country  followed 
by  a  season  in  London,  and  presented  by 
nine  road  companies  in  every  country  and 
in  every  tongue. 


McClure  Propaganda  Picture 
Will  Put  Americans  on  Guard 

THE  solution  of  the  gravest  question 
that  has  ever  presented  itself  to  the 
civilized  world  is  what  shall  we  do 
with  the  Kaiser.  It  is  not  alone  what 
shall  be  done  to  the  individual,  but  what 
shall  be  done  with  the  men  and  things 
that  the  Kaiser  represents. 

Rumblings  of  the  impending  storm  are 
now  being  heard  across  the  Atlantic. 
The  assassination  of  Eisner,  the  difficulty 
of  the  Allies'  armistice  commission  to  se- 
cure from  Germany  a  faithful  compliance 
of  her  agreement  entered  into  on  the  fate- 
ful eleventh  day  of  November,  are  but 
straws  that  show  which  way  the  wind  is 
blowing.  We  here  in  America,  feeling 
secure  by  reason  of  the  distance  that  in- 
tervenes, must  wake  up  to  the  necessity  of 
action.  We  cannot  afford  to  let  the  water 
be  mudded  by  other  details,  minor  in  com- 
parison, and  permit  the  big  issue  to  re- 
main unsettled. 

McClure  Pictures  have  produced  a  prop- 
aganda, if  but  we  knew  it  should  do  more 
to  arouse  action  than  all  the  spellbinders, 
after  dinner  speakers,  and  so  called  mouth- 
pieces of  the  people  combined.  In  the  pro- 
duction of  "What  Shall  We  Do  With 
Him?"  a  photoplay  of  great  educational 
value  has  been  created  that  has  all  the 
elements  of  strength  of  an  educational 
movement  that  should  put  the  people  of 
the  United  States  on  their  guard.  It  is  so 
topical  that  each  day  as  it  passes  is  vit- 
ally  connected   with   this   screen   drama. 

World  Pictures,  the  company  distribut- 
ing this  picture,  report  that  exhibitors 
have  found  it  a  box  office  medium  of 
strong  drawing  power.  If  there  is  any 
virtue  in  the  up-to-the-minute-news- 
weekly,  then  "What  Shall  We  Do  With 
Him?"  should  be  even  more  interesting 
to  the  patrons  of  the  motion  picture  thea- 
tres, as  it  combines  drama  with  news 
values. 


Heavy  Advance  Bookings  on 
Select's  "Probation  Wife" 

SHOWING  that  exhibitors  have  not  for- 
gotten the  hearty  reception  accorded 
Norma  Talmadge's  recent  Select  at- 
tractions, "The  Forbidden  City"  and  "The 
Heart  of  Wetona,"  Select  branch  man- 
agers are  wiring  hurry  orders  for  prints 
on  Miss  Talmadge's  March  production, 
"The  Probation  Wife,"  to  cover  advance 
bookings   on    this   attraction. 

During  the  week  of  March  9  to  15  the 
film  will  be  shown  at  the  New  York  Rlvoli 
Theatre,  while  Branch  Manager  Fred  C. 
Aiken,  of  Select's  Chicago  exchange,  has 
wired  for  prints  to  cover  a  two-week  ru» 
at   the   Chicago   Bijou    Dream. 

Select's  Cleveland  Branch  has  ordered 
prints  to  cover  dates  at  the  Stillman  in 
Cleveland  and  the  Alhambra  in  Toledo. 
In  each  instance  the  production  will 
have  a  run  of  one  week.  Louisville, 
Ky.,  another  first  run  city,  will  have 
Miss  Talmadge's  March  attraction  for  four 
days  at  the  Alamo,  while  a  week  run  is 
scheduled  at  the  Jefferson  Theatre  in 
Dallas,  Texas. 

In  Washington,  D.  C,  Crandall's  Knick- 
erbocker and  Metropolitan  theatres  will 
divide  a  week's  run  on  "The  Probation 
Wife,"  playing  at  the  Metropolitan  four 
days   and   the   Knickerbocker   three   days. 

Select's  Detroit  office  has  ordered  an 
advance  print  for  an  early  week  run  at 
the  Madison  Theatre,  while  an  advance 
date  of  a  week  run  has  also  been  booked 
at  the  Walnut  Street  Theatre  in  Cincin- 
nati. The  Alhambra  Theatre  in  Indian- 
apolis has  also  booked  the  picture  for  a 
week's  run. 


Show    Activities    of    Armies*    Soldiers. 

The  art  of  "speaking  with  the  eyes," 
cleverly  demonstrated  by  Robert  C.  Ander- 
sen, now  a  Universal  player,  is  one  of  the 
principal  features  of  the  New  Screen 
Magazine,  issued  by  Universal  March  10. 
Mr.  Andersen  tells  with  movements  of  his 
eyes  and  facial  expressions  the  story  of  a 
soldier's  experiences  in  the  heat  of  battle 
and  the  joy  he  experiences  upon  his  return 
home. 


Wood    Joins    Boston    Supply    Company. 

Cecil  Wood,  formerly  chief  projection 
engineer  for  D.  W.  Griffith  and  a  familiar 
figure  in  the  world  of  projection,  has  com- 
pleted arrangements  with  the  Boston  Mo- 
tion Picture  Supply  Company  of  Boston, 
Southern  New  England  distributors  for 
the  Simplex  Projector,  whereby  he  will 
act  as  special  representative  for  that 
concern. 

Mr.  Wood  has  already  succeeded  in  mak- 
ing several  high-class  Simplex  installa- 
tions in  and  around  Boston  during  the 
first  week  of  his  New  England  debute. 


Rebooks     "Humanity"  for    Another  Week. 

B.  Lee  Smith,  manager  of  Tudor  The- 
atre, Atlanta,  has  had  such  exceptional 
success  with  "The  Heart  of  Humanity," 
which  he  originally  booked  for  one  week, 
that  he  has  held  the  big  Jewel  production 
over   for   a   second   week. 

Manager  Smith  used  some  original  and 
clever  advertising  in  the  Atlanta  news- 
papers prior  to  his  showing,  and,  by  be- 
ginning his  campaign  several  weeks  in 
advance  of  his  showing,  the  day  of  the 
opening  of  the  feature  the  interest  in  the 
production  was  very   keen. 


Hold    Trade    Views    of    "Master    Mystery." 

Two  trade  showings  of  "The  Master 
Mystery,"  B.  A.  Rolfe's  super-serial  with 
Houdini,  the  handcuff  king,  were  held 
February  28  and  March  2,  respectively,  by 
Arrow  Photoplays  Company  and  Goyette 
Productions,  Inc.,  both  of  whom  have  just 
become  aligned  with  Octagon  Films  as  dis- 
tributing exchanges.  The  former  ex- 
change, located  in  Denver,  covers  Colo- 
rado, New  Mexico,  Wyoming,  Utah  and 
southern  Idaho,  while  the  latter  is  book- 
ing the  state  of  Michigan. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1515 


"Our  Teddy"  Doing  Its  Bit 
in  Sunday  Opening  Fight 

OUR  TEDDY,"  the  McClure  authorized 
screen  version  of  Colonel  Roosevelt's 
life  and  works,  by  its  popularity 
among  church  people,  is  proving  a  big 
gun  in  the  exhibitors'  fight  for  Sunday 
opening  of  their  theatres.  Since  McClure 
Productions,  Inc.,  at  the  solicitation  of 
Edwin  Brown  of  its  staff,  granted  the 
request  of  one  of  the  most  conservative 
churches,  their  office  has  received  many 
letters  from  other  churches  asking  a 
similar   favor. 

On  Sunday,  March  2,  at  the  University 
Heights  Presbyterian  Church,  New  York, 
selections  from  "Our  Teddy"  were  the 
chief  feature  of  the  regular  Sunday  eve- 
ning service.  It  met  with  an  enthusiastic 
reception  from  the  congregation,  who 
filled  every  seat  in  the  church.  An  at- 
tractive program  was  arranged  to  sup- 
plement the  excerpts  from  the  Roosevelt 
picture.  Preceding  the  exhibition  of  the 
film,  Dr.  William  T.  Hornaday,  the  emi- 
nent naturalist  and  for  more  than  thirty 
years  a  close  friend  of  Colonel  Roosevelt, 
gave  a  short,  intimate  talk  on  the  Colonel, 
giving  several  reminiscenses  of  the  great 
American's  early  life.  It  was  especially 
interesting  to  the  congregation  to  see 
later  on  the  screen,  many  of  the  instances 
related  by  Dr.  Hornaday.  Dr.  Hornaday 
himself  took  the  keenest  delight  in  "Our 
Teddy,"   and  gave  it  enthusiastic  praise. 

By  opening  a  wedge  into  the  churches, 
"Our  Teddy"  is  not  only  helping  the 
nation-wide  fight  for  Sunday  opening  by 
making  friends  among  a  class  of  people 
who  have  been  numbered  among  the  prin- 
cipal foes  of  Sunday  motion  pictures,  but 
is  gaining  hundreds  of  new  patrons  for 
exhibitors  who  book  the  Roosevelt  pic- 
ture. In  New  York  City,  scores  of  people 
who  had  seen  portions  of  "Our  Teddy" 
in  their  churches  went  to  nearby  theatres 
later  to  see  the  .picture  in  its  entirety. 


New    Hit    "Welcome    Home,    Laddy    Boy." 

Gus  Edwards  is  back  in  vaudeville  and 
is  appearing  in  a  snappy  and  delightful 
offering.  The  welcome  accorded  him  last 
week  at  Mount  Vernon  will  undoubtedly 
be  repeated  everywhere  on  his  tour  over 
the  Big  Time.  He  has  the  assistance  of 
three  other  clever  people  in  the  act,  and 
a  pianist.  At  his  publisher's,  M.  Witmark 
&  Sons,  the  day  after  his  reappearance  be- 
hind the  footlights,  he  was  full  of  en- 
thusiasm. He  said  he  had  never  experi- 
enced such  a  thrill  as  when  the  audience 
rose  and  cheered  his  new  song,  written 
with  Will  D.  Cobb,  "Welcome  Home,  Lad- 
die Boy,  Welcome  Home!"  It  is  in  Gus 
Edwards'  very  best  style;  full  of  action 
and  melody. 


Comedy-Drama    Is   Btllie    Rhodes'   Forte. 

Billie  Rhodes  has  proved  in  her  recent 
five-reel  productions  for  the  National 
Film  Corporation  that  comedy-drama  is 
her  forte,  and  it  is  this  type  of  photoplay 
that  will  be  furnished  her  in  the  future. 
Although  always  a  purely  comedy  per- 
former before  she  was  featured  in  five- 
reelers  by  the  National,  Miss  Rhodes  has 
since  showed  herself  a  finished  actress, 
able  to  handle  the  most  dramatic  situa- 
tions. 


"Cannibals"     Break     Milwaukee    Records. 

Martin  Johnson's  "Cannibals  of  the  South 
Seas"  are  doing  big  business,  according 
to  reports  from  exhibitors  to  Exhibitors 
Mutual. 

Manager  George  Fischer,  of  Saxe's  Al- 
hambra  Theatre,  Milwaukee,  Wis.,  broke 
all  house  records  with  the  "Cannibals." 
Mr.  Fischer  was  so  elated  at  the  show- 
ing  that   he   wired   Exhibitors   Mutual: 

"Martin  Johnson's  Cannibals  surpassed 
all  expectations.  Banner  day  for  Al- 
hambra  Theatre.  From  comments  of 
patrons  will  be  without  doubt  banner 
week  of  this  house  in  twelve  years. 
Everybody  a  booster  and  talking  wonder- 
fully." 


Exhibitors    Mutual    Has    Erred,    Thinks    Elinor    Field.      "Their    Baby" 
Should  Be  Her  Baby. 

To  Present  Warner  in  a  Series  of  Travel  Stories 


■w  -w  j  HEN  H.  B.  Warner,  who  has  been 
y/y  engaged  by  Jesse  D.  Hampton  to 
star  in  a  series  of  eight  photoplays, 
begins  work  at  the  Hollywood  studios  he 
will  find  himself  in  the  position  of  a  man 
continually  traveling  from  one  country  to 
another  and  yet  remaining  right  in  the 
city  of  films. 

Hampton,  after  consulting  with  officials 
of  the  Robertson-Cole  Company,  which 
controls  the  world  rights  to  the  Warner 
productions,  and  Exhibitors  Mutual,  which 
will  distribute  them,  has  adopted  the 
novel  plan  of  presenting  his  star  in  a 
series  of  travel  stories.  Warner  will  move 
from  one  country  to  another,  each  play 
having  its  own  story,  interesting  plot  and 
real  action  and  atmosphere  true  to  the 
land  and  its  people. 

The  first  picture  will  be  laid  in  the 
Soudan.  It  is  a  story  of  the  Bedouins, 
the  wandering  Arabs,  entitled  "The  Man 
Who  Turned  White,"  and  which  has  been 
adapted  for  the  screen  by  George  Elwood 
Jenks. 

When  the  story  of  the  Soudan  is  com- 
pleted, it  is  Hampton's  intention  to  move 
his  star  over  to  the  Orient  to  stage 
"Pagan  Gods."  This  is  a  strong  melo- 
drama, the  scenes  of  which  are  laid  in  an 
interior  province  of  China.  In  this  pic- 
ture, Warner  will  play  the  part  of  a  sort 
of  Chinese  Gordon. 

Next,  Warner  will  be  pictured  among 
the  Rajahs  of  India  in  a  production  which 
will  see  him  as  a  Britisher  who  goes 
from  the  heights  to  the  lowest  depths  and 
back  again  through  an  affair  with  a 
woman. 

The  fourth  Warner  production  is  still 
to  be  selected,  but  efforts  are  now  being 
made  to  obtain  a  certain  story  for  the 
actor  which  will  give  him  even  more  op- 
portunities  than  his  preceding  features. 

For  the  fifth  Warner  production,  Mr. 
Hampton  has  selected  "Tribulation  Trail," 
a  story  of  the  East  and  West.  In  this, 
Warner  will  be  seen  as  a  wealthy  society 
man  of  New  York,  and  the  scene  switches 
to  the  Arizona  cattle  ranges  and  back 
again  to  New  York.  The  story  and  con- 
tinuity were  written  by  George  Elwood 
Jenks. 

Mr.  Hampton  plans  to  make  the  sixth 
Warner  offering  a  crook  story,  a  sort  of 
Jimmy  Valentine  role  for  Warner,  with 
a  much  different  flavor  from  that  which 
Warner   played   on   the   dramatic  stage. 

For  the  last  two  productions  of  the 
series,  Mr.  Hampton  intends  to  stage 
Warner  in  dramas  with  typical  English 
atmosphere.  He  is  dickering  now  for  the 
rights  to   two   English  dramas. 


madge  studio  at  318  East  48th  street 
proved  too  small  for  the  magnificent  ball 
room  set  which  is  used  in  the  story.  At 
the  Paragon  Studio  in  Fort  Lee  hundreds 
of  extras  have  been  engaged  to  dance  at 
a  court  ball,  and  Willard  M.  Reineck,  the 
technical  director,  has  secured  a  faith- 
ful copy  of  a  grand  ball  room  of  a  Rus- 
sian palace.  There  will  be  a  scene  where 
the  Bolsheviks  throw  a  bomb  into  the 
midst  of  this  gayety.  blowing  up  expen- 
sive crystal  chandeliers,  period  furniture 
and    beautiful    bric-a-brac. 

After  the  scenes  requiring  the  height 
and  depth  of  the  Paragon  Studio  are  com- 
plete, Miss  Talmadge  will  return  to  her 
own  studio  for  a  few  interiors  before  go- 
ing away  to  make   the   exterior   scenes. 


"Daughter    of    Miiif"    Full    of    Wit. 

Rarely  has  a  production  been  so  per- 
meated with  wit  and  humor  as  Madge 
Kennedy's  "Daughter  of  Mine,"  announced 
for  release  by  Goldwyn  March  23.  This 
is  partly  explained  when  it  is  known  that 
Hugo  Ballin  wrote  the  play.  He  has  been 
Goldwyn's  art  director  since  the  incep- 
tion  of  the  corporation. 

The  story  itself  is  strikingly  original. 
Its  interpretation  promises  to  make  all 
who  see  it  chuckle,  and  its  investiture  and 
countless  embellishments  will  add  to  the 
reputation  of  everyone  concerned  in 
"Daughter  of  Mine."  There  Is  Irony  in  the 
gorgeous  settings  designed  by  Hugo  Bal- 
lin, and  wit  in  the  keen  captions  written 
by  him.  It  does  not  often  fall  to  the  lot 
of  an  author  to  contribute  so  much  to  the 
production  of  his  play.  In  this  case  he 
not  only  wrote  the  story,  but  expressed 
himself  in  the  settings,  details  of  action 
and   the   sub-titles. 


Norma  Talmadge  Rents  Paragon  Studio. 

Norma  Talmadge  has  rented  the  Para- 
gon Studio  for  her  forthcoming  production. 
a  Russian  story  which  promises  to  be  an 
exceptionally  elaborate  production,  and 
even    the    spacious    quarters    at    the    Tal- 


To  Make  Russian  Picture  at  Saranac  Lake. 

Joseph  M.  Schenck  has  this  week  en- 
gaged an  attractive  bungalow  for  Norma 
Talmadge  at  Saranac  Lake,  where  the 
out-door  scenes  of  the  yet  unchristened 
Russian  story  on  which  Miss  Talmadge  is 
now  at  work  will  be  taken. 

Some  of  those  who  will  accompany  Miss 
Talmadge  to  Saranac  are  Mrs.  Talmadge, 
who  is  visiting  her  daughter,  Norma,  for 
three  months,  and  Joseph  M.  Schenck, 
Pedro  De  Cordova,  who  plays  the  principal 
part  opposite  Miss  Talmadge;  Marguerite 
Courtot,  Marguerite  Clayton,  Marc  Mac- 
Dermott,  Bettv  Hutchinson,  Stuart  Holmes, 
Charles  Gerard,  Harry  Sothern,  nephew 
of  the  distinguished  actor,  E.  H.  Sothern, 
and  Maude  Allen.  Chester  Withey,  the 
director,  will  be  accompanied  by  his  direc- 
torial staff,  including  Willard  Webb, 
assistant  director;  David  Abel  and  Frank 
V  Puffer,  cameramen;  Willard  M.  Reineck, 
the  technical  director,  and  Edward  J. 
Mannix,  Miss  Talmadge's  general  manager. 


1516 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


Broadway  to  See  "Whom  the  Gods  Would  Destroy" 


THE    story,    "Whom    the    Gods    Would 
Destroy,"     which     is     an     adaptation 
from  C.  R.  Macauley's  story,  "Human- 
ity." is  credited  by  the  Macauley  Company 
with  having  required  more  time  to  create 
than   any   other  filmized   work   to   date. 

When  Mr.  Macauley  first  conceived  the 
notion  of  producing  the  picture  he  sub- 
mitted the  idea  to  a  number  of  prominent 
men,  including  President  Wilson,  Secre- 
tary of  Navy  Daniels,  Secretary  of  War 
Baker,  Attorney  General  Gregory,  all  the 
other  cabinet  officers,  and  a  number  of 
prominent  professional  men  to  whom  the 
idea  appealed,  with  the  result  that  Mr. 
Macauley  went  into  the  Maine  woods, 
where  he  spent  five  months  creating  the 
foundation   of  the  story   "Humanity." 

Upon  his  return  to  New  York  from 
Maine,  Mr.  Macauley  and  Nan  Blair  began 
working  on  the  details  of  the  story,  and 
two  months  were  spent  at  Mr.  Macauley's 
home,  with  several  hours  each  day  devoted 
to  following  the  trend  of  changing  con- 
ditions  in   Europe. 

About  this  time,  President  Wilson  issued 
his  proclamation  announcing  the  Allies' 
susceptibility  to  his  proposition  for  the 
League  of  Nations,  and  then  a  following 
proclamation  conveying  this  declaration 
to  the  rulers  of  the  Central  Empire  in  his 
note  to  Austria. 

The  League  of  Nations  became  the  all- 
absorbing  human  document,  and  the  tide 
of  war  changed  in  favor  of  America  fol- 
lowing the  Chateau  Thierry  reverses  to 
the  German  troups. 

Mr.  Macauley  and  Miss  Blair  again 
joined  hands  and  devoted  several  weeks 
at  Washington  extorting  data  for  the  re- 
modeling of  the  story. 

On  November  8,  when  the  German  armis- 
tice delegates  came  from  Spa  to  Senlis 
and  thence  to  Guise,  where  Marshal  Foch 
issued  his  drastic  armistice  terms,  Mr. 
Macauley,  Miss  Blair,  Mr.  Sellers  and  Mr. 
Borzage  left  Los  Angeles,  arrived  in  New 
York  on  November  13,  and  again  the  story 
was  remodeled  with  kaleidoscopic 
changes  in  world  conditions,  architectur- 
ing,  changing  the  story,  and  up  to  Janu- 
ary 26,  Miss  Blair  has  continued  inserting 
important  incidental  and  atmospheric  ma- 
terial to  add  emphasis  to  the  argument 
put  forth  to  the  League  of  Nations'  aims 
in  the  production. 

All  in  all,  between  Mr.  Macauley  and 
Miss  Blair,  an  entire  year  has  been  spent 
exclusively  on  the  story,  "Whom  the  Gods 
Would  Destroy." 

Many  thousands  of  feet  of  negative  were 
exposed  in  concocting  the  picture  which 
were  later  rendered  useless  because  of  the 
rapid  changes  with  the  last  scene,  that 
of  the  assassination  of  Kurt  Eisner,  of 
Bavaria,  two  weeks  ago. 

It  is  now  the  intention  of  the  Macauley 
Company  to  exploit  "Whom  the  Gods 
Would  Destroy"  in  a  Broadway  theatre 
just  as  soon  as  the  present  scarcity  of 
Broadway   houses   is    dissipated. 


"One  Week  of  Life"  Is 

Pauline  Frederick's  Next 

FOR  her  second  Goldwyn  Picture,  Paul- 
ine Frederick  enjoys  again  the  prod- 
uct of  a  celebrated  author.  He  is 
Cosmo  Hamilton,  creator  of  Madge  Ken- 
nedy's "Day  Dreams"  and  a  dozen  stage 
plays.  Miss  Frederick's  "One  Week  of 
Life,"  arranged  for  the  screen  by  Willard 
Mack,  is  set  for  release  April  6.  Unlike 
her  initial  Goldwyn  vehicle,  every  scene 
of  the  new  play  is  being  photographed 
in   California. 

Again  Goldwyn  provides  her  with  a 
medium  of  the  same  school  as  "The  Wom- 
an on  the  Index,"  a  modern  drama  of  the 
highest  type,  in  which  the  conflict  of  emo- 
tion results  in  character  development  as 
certain  as  it  is  strong.  She  plays  a  dual 
role.  The  picture  does  not  treat  in  a 
conventional  manner  the  resemblance  one 
character  bears  to  another.  Nor  does 
double  exposure  play  any  part  in  the 
drama.      It    is    a    distinctly    novel    treat- 


ment of  a  curious  problem  arising  from 
one  woman's  likeness  to  another,  whom 
she  has  never  seen — and  never  meets  on 
the  screen. 

Definiteness  of  action  has  been  achieved 


by  Willard  Mack.  There  is  not  one  super- 
fluous scene,  nor  does  the  plot  fail  to  ad- 
vance steadily.  Each  incident  fits  into  the 
others  with   the   nicety  of  a  mosaic. 

Thomas  Holding  is  Miss  Frederick's 
leading  man.  Sydney  Ainsworth  plays 
the  role  next  in  importance  and  Corinne 
Barker  appears  in  a  sympathetic  role. 


Rothapfel  Now  Producing  at  Bacon-Backer  Studio 


THAT  Samuel  L.  Rothapfel  is  attacking 
the  problems  of  producing  big  pic- 
tures with  the  same  energy  and  de- 
cision he  displayed  in  the  building  and 
operating  of  big  theatres  is  intimated  by 
what  he  has  accomplished  in  the  few 
short  weeks  since  the  news  of  the 
Rothapfel  Unit  Program  was  printed. 

Frank  G.  Hall,  who  looms  large  in  the 
activities  of  the  Rothapfel  innovation, 
shed  a  bright  light  on  a  long  succession 
of  moves  by  Producer  Rothapfel  when  he 
took  over  the  finely  equipped  Bacon- 
Backer  Studio  on  West  Thirty-eighth 
street,  New  York,  and  it  was  immediately 
turned  into  a  veritable  bee  hive  of  pic- 
ture making.  From  new  offices  in  the 
Leavitt  Building,  Mr.  Rothapfel  has  se- 
lected his  scenarios,  surrounded  himself 
with  a  large  staff  of  able  assistants  and 
completed  the  long  list  of  preliminary 
steps  necessary  to  the  starting  of  actual 
production. 

Not  only  are  the  camera  cranks  now 
turning,  but  work  on  interesting  short 
subjects,  new-idea  animated  titles  and 
announcements  and  other  novelties  that 
are  of  importance  in  the  building  of  the 
Rothapfel  programs  is  now  well  started. 

It  is  characteristic  of  both  Frank  Hall 
and  Sam  Rothapfel  that,  in  spite  of  the 
large  scope  of  their  new  Unit  Program 
idea,  actual  work  was  started  with  no 
period  of  announcements  and  promises 
coming  between  the  birth  of  the  plan,  the 
decision  to  carry  it  out  and  the  produc- 
ing of  pictures.  They  both  realize  fully 
that  their  success  depends  solely  upon 
delivering    the   Roods. 


"Go    Get    'Km    Garrinprer"    Full    of    Action. 

Helene  Chadwick,  who  recently  became 
leading  woman  for  Douglas  Fairbanks,  is 
the  heroine  of  "Go  Get  'Em  Garringer," 
the   five-reel   Astra  production,   which   will 


be  released  by  Pathe,  March  23.  With  her 
in  the  swift  action  of  this  Western  rom- 
ance is  Franklyn  Farnum.  Such  a  type 
indeed  was  necessary,  more  than  in  any 
other  instance,  for  the  portrayal  of  this 
unusual  story  by  John  B.  Clymer. 

Garringer,  the  hero,  is  commissioned  by 
a  land  reclamation  company  to  run  down 
a  gang  of  bandits.  The  devious,  perilous 
trail  leads  him  right  into  the  heart  of  the 
girl.  Both  of  them  are  constantly  in  the 
shadow  of  death,  with  hidden  faces  eager 
to  strike. 


Outing-Chester  Films  a 

Thrilling  Alligator  Hunt 

AN  entirely  new  and  thoroughly 
modern  method  of  hunting  alligators 
has  been  filmed  by  W.  O.  Runclo, 
cameraman  for  the  Outing-Chester  pic- 
tures, in  one  of  the  early  Outing-Chester 
releases.  It  shows  an  exciting  trip  by 
hydro-aeroplane  over  the  Everglades  of 
Florida,  a  method  which  cuts  short  the 
journey  by  many  miles  and  eliminates  the 
long  and  tiresome  trip  by  canoe,  which 
was  the  former  means  of  reaching  these 
elusive  reptiles  in  their  native  creeks. 
Nevertheless,  this  medium  of  travel  has 
special  dangers  of  its  own  for  the  ordin- 
ary aeroplane,  since  the  swamps  of  the 
Everglades  offer  no  landing  place,  and, 
if  anything  goes  wrong  with  the  machine, 
the  descent  might  very 'easily  be  fatal 
both  for  the  plane  and  its  passengers.  For 
this  reason  flying  boats  are  used. 

The  film  first  introduces  us  to  the  alli- 
gators in  their  community  life  on  a  farm, 
with  close-ups  of  their  expansive  smiles 
and  rather  appalling  parlor  tricks.  Then 
the  trip  over  the  treacherous  swamps  in 
the  hydro-aeroplane  is  shown,  with  more 
cheerful  views  of  the  surrounding  Florida 
scenery.  When  the  creek  where  the  alli- 
gators live  is  sighted  the  machine  de- 
scends in  the  water  and  taxies  to  shore. 
Here  an  experienced  alligator  hunter 
takes  charge  of  the  party,  and  leads  its 
members  to  the  slimy  haunts  where  the 
best  specimens  are  found.  A  peculiar 
feature  of  his  work  is  that  he  captures 
his  prey  without  weapons,  instead  of  using 
the  barbed  hook  with  which  the  natives 
usually  drag  the  alligators  to  shore.  He 
watches  from  the  bank  until  he  sees  the 
scaly  head  in  the  turbid  waters,  then 
calmly  wades  into  the  creek,  seizes  the 
protesting  monster  by  the  nose  and 
wrestles  with  him  much  as  a  broncho- 
buster  struggles  with  a  lassoed  steer. 
After  an  exciting  fight,  the  10-foot  reptile 
is  securely  bound  and  dragged  to  shore. 
It  is  then  thrust  without  ceremony  into 
the  cock-pit  of  the  hydro-aeroplane  and 
the  party  flies  back  to  Miami  with  their 
huge  capture  snugly  tucked  into  the  ma- 
chine. 

This  film,  which  is  attractively  titled  by 
Katherine  Hilliker,  also  contains  scenes 
among  the  Seminole  Indians. 


Here's    the    Gauntlet    Itself 

Held     by     Marie     Walcamp,     Star     of 
Universal's  Serial,  "The  Red  Glove." 


"Potiim   of   Swat"   a   Riot   of  Fun. 

One  funny  situation  follows  another  in 
"Smiling  Bill"  Parsons'  newest  Capitol 
Comedy,  "The  Potum  of  Swat,"  a  Go- 
Get-'Em  Potts  story,  which  Goldwn  will 
present  shortly.  Never  has  the  fat  fun- 
maker  had  so  clever  a  medium  for  exploit- 
ing his  original  brand  of  wholesome 
comedy.  As  usual,  "Smiling  Bill"  has  bril- 
liant support  from  his  coterie  of  Coast 
beauties,  along  with  many  players  well 
known  in  screen  comedy  circles. 


March  15,  1919 


THE     MOVING     PICTURE     WORLD 


1517 


"Gambling  in  Souls"  Has 

Many  Sensational  Scenes 

DESCRIBED  as  a  story  in  which 
tragedy  leads  a  woman  through  a 
fashionable  gambling  establishment 
to  happiness,  "Gambling  in  Souls,"  the 
current  William  Fox  Excel  picture,  affords 
Madlaine  Traverse,  the  star,  the  strongest 
part  she  has  had  since  "The  Caillaux 
Case,"   her  first   big  William   Fox  success. 

In  "Gambling  in  Souls"  is  another  ex- 
ample of  the  Fox  policy  of  giving  stars 
the  best  supporting  casts  possible.  The 
cast  includes  Herbert  Heyes,  Murdock 
MacQuarrie,  Lew  Zehring,  Mary  Mclvor, 
Henry  Barrows,  Marion  Skinner  and  Wil- 
liam  Clifford. 

"Gambling  in  Souls"  waa  adopted  by 
Denison  Clift  fom  a  story  written  by  S.  J. 
Warshawsky.  It  was  directed  by  Harry 
Millarde.  The  picture  abounds  in  sensa- 
tional scenes,  one  of  the  big  moments  oc- 
curring in  a  fashionable  gambling  house 
in  Chicago  wnen  the  heroine  stakes  her- 
self against  the  house  to  save  her 
daughter's  happiness  and  also  the  man 
who  loves  her. 

To  aid  exhibitors  in  exploiting  this  pic- 
ture, the  Fox  organization  has  issued  a 
comprehensive  press  sheet  containing 
numerous  feature  stories  that  lend  them- 
selves admirably  to  newspaper  use.  One 
of  these  is  an  article  on  "How  I  Win  at 
Auction  Bridge,"  written  by  Miss  Traverse. 
The  suggested  advertisements,  upon  which 
mats  are  available  for  exhibitors,  are  line 
drawings  by  one  of  the  best  known  news- 
paper artists  in  New  York  City. 


Bainbridge    Ca.st    for    Znne    Grey    Pictures. 

One  of  the  latest  additions  to  the  cast 
of  "Desert  Gold,"  the  Zane  Grey  novel, 
which  is  to  be  filmed  by  the  author's  own 
producing  company  in  a  special  produc- 
tion, is  William  Bainbridge.  One  of  his 
best  pictures  was  "God's  Country  and  the 
Woman,"  and  he  will  be  remembered  in 
"Hands  Down,"  "The  Desire  of  the  Moth," 
and  a  host  of  other  productions.  In  "Des- 
ert Gold,"  the  part  of  the  rancher  Beld- 
ing  will  be  played  by  Mr.  Bainbridge. 

It  is  an  interesting  fact  that  he  was 
originally  chosen  for  being  a  picturesque 
Western  character  in  real  life.  He  was 
one  of  the  old  school  of  scouts  and  cow- 
boys who  fought  the  Indians  of  the  South- 
west, and  as  "Billy  Bainbridge"  was  wide- 
ly   known. 


Charles  Hutchison 

Who  Stars  in  the  Stunts  of  the  Pathe 
Serial,   "The  Great  Gamble." 

Ascher  Bros.  Revise  Policy 
to  Book  the  Houdini  Serial 

ASCHER  BROTHERS,  of  Chicago,  have 
booked  "The  Master  Mystery,"  B.  A. 
Rolfe's  super-serial  starring  Houdini 
in  a  number  of  their  theatres,  according 
to  a  report  made  to  Octagon  Films,  Inc., 
by  Celebrated  Players  Film  Corporation, 
Chicago,  controlling  the  distributing 
rights  to  the  picture  in  the  states  of 
Illinois    and    Indiana. 

The  reasons  prompting  Ascher  Brothers 
to  revise  their  policy  is  contained  in  an 
announcement  which  is  being  projected 
on  the  screen  of  every  house  exhibiting 
the  Houdini  serial.  The  announcement 
reads: 

"For  the  first  time  in  the  history  of  this 
theatre  we  will  present  a  serial  picture 
as  an  added  feature  to  our  Saturday  after- 
noon program. 

"We  have  just  finished  viewing  the  first 
six  episodes  of  Houdini  in  'The  Master 
Mystery,'  and  we  pronounce  it  the  most 
remarkable    serial    ever    made. 

"It  must  have  been  to  make  us  change 
our  policy  of  never  presenting  a  serial 
picture." 

The  first  episode  of  "The  Master 
Mystery"  was  shown  on  Saturday,  March 
1,  with  a  new  episode  announced  for  each 
succeeding  Saturday  until  the  fifteen 
chapters  have  been   shown. 


"Ring  Out,  Wild  Bells." 

Marion  Davies   is  a  Ringing  Attraction   In 
Selects   "The  Belle   of   New  York." 


Fox  Corporation  Purchases 
Screen  Rights  to  "Checkers" 

RUMORS  have  been  in  circulation  for 
some  time  that  William  Fox  had 
purchased  the  motion  picture  rights 
to  a  famous  stage  success  and  was  about 
to  produce  this  play  as  a  big  special  at- 
traction. The  mystery  that  surrounded 
the  story  was  solved  this  week  by  the 
announcement  that  the  play  is  "Checkers," 
probably  one  of  the  greatest  successes  in 
the  history  of  the  American  stage.  Direc- 
tor Richard  Stanton  already  is  at  work  on 
the  production. 

One  of  the  biggest  casts  ever  assembled 
for  a  motion  picture  is  now  at  work.  The 
cast  includes  nearly  fifty  principals,  and 
will  be  headed  by  one  of  the  best  known 
stars  now  playing  before  the  camera.  The 
racing  scenes  which  helped  make  the  play 
famous  will  be  photographed  at  one  of  the 
Southern   race  tracks. 

"Checkers,"  it  is  expected,  will  be  re- 
leased this  spring  as  a  big  special  feature. 


Goldwyn  Announces 

Four  March  Releases 

GOLDWYN  exhibitors  throughout  the 
country  are  elated  over  the  four 
powerful  productions  released  in  the 
month    of    March. 

Leading  off  is  the  latest  Rex  Beach 
production,  "The  Brand,"  produced  under 
the  direction  of  Goldwyn.  "The  Brand" 
'is  extraordinary  in  its  physical  action 
and  in  the  pathos  of  its  story  of  love  and 
an  avenging  husband.  The  hero  is  Dan 
McGill,    played    by    Russell    Simpson. 

Sunday,  March  9,  is  the  official  release 
date  of  "The  Brand,"  and  on  that  day  It 
opens  full  week  or  longer  engagements 
in  fifty  or  more  cities.  In  some  cities  it 
has  been  pre-released  for  longer  engage- 
ments. 

One  week  later,  on  March  16,  Tom  Moore 
will  be  seen  in  his  most  buoyant  Goldwyn 
picture,  "A  Man  and  His  Money,"  from  the 
popular  novel  of  the  same  name  by  Fred- 
eric S.  Isham.  This  story  is  directed  by 
Harry  Beaumont.  Seena  Owen  is  Tom 
Moore's  leading  woman,  this  marking  her 
first  appearance  in  Goldwyn  productions. 
She  has  been  in  retirement  for  more  than 
a    year. 

Madge  Kennedy  is  the  heroine  of  Gold- 
wyn's  third  March  production,  "Daughter 
of  Mine,"  an  original  story  by  Hugo  Bal- 
lin.  Mr.  Ballin  is  the  art  director  of 
Goldwyn. 

The  last  picture  that  Mae  Marsh  will 
make  for  Goldwyn  is  "Spotlight  Sadie," 
by  Lewis  Allen  Browne  and  directed  by 
Laurence  Trimble. 


BIk  Demand  for  Prizma  Pictures. 
So  great  is  the  demand  for  Prizma 
natural  color  pictures  that  it  is  almost 
impossible  for  the  Prizma  laboratory  to 
turn  out  prints  fast  enough  to  keep  pace 
with  this  demand.  As  an  instance  of  the 
popularity  of  these  box  office  boosters  it 
may  be  cited  that  the  Stanley  and  Arcadia 
theatres  in  Philadelphia  are  for  the  first 
time  running  Prizma  pictures  simultane- 
ously in  both  houses.  Among  the  other 
big  theatres  that  are  featuring  these  pro- 
ductions are  the  Rivoli,  New  York;  Pan- 
theon, Chicago;  Shea's  Hippodrome,  Buf- 
falo; Clemmer,  Seattle;  Majestic,  Detroit; 
Eckel,  Syracuse;  Colonial,  Atlantic  City; 
Virginia,  Atlantic  City;  Parkway,  Balti- 
more; Proctor's  New  York  Circuit;  Knick- 
erbocker, Nashville;  Crandall's,  Washing- 
ton, and   hundreds  of  others. 


"That's  Good!" 

Is   Hale   Hamilton's    Smiling    Metro. 


1518 


THE    MOVING    PICTURE    WORLD 


March  15.  1919 


Bessie  Love  Introduces 

New  Leading  Man 

BESSIE  LOVE  will  Introduce  to  her 
admirers  a  new  leading  man  when  she 
appears  in  her  April  release,  which, 
it  is  now  announced,  will  be  called  "A 
Yankee  Princess."  Robert  Gordon,  best 
remembered  for  his  recent  portrayal  of 
Huckleberry  Finn  in  "Huck  and  Finn,"  and, 
"Tom  Sawyer,"  opposite  Jack  Pickford, 
makes  his  Vitagraph  debut  in  this  produc- 
tion. 

The  production  is  well  under  way  at 
the  California  studios  of  Vitagraph.  David 
Smith,  the.  director,  considers  the  story 
especially  fruitful  of  opportunities  for 
Miss  Love,  and  is  delighted  with  the  pros- 
pects for  the  picture.  He  also  considers 
Robert  Gordon  ideally  suited  for  the  role 
assigned  him  as  Miss  Love's  leading  man. 

There  is  a  strong  vein  of  comedy  run- 
ning through  the  production.  So  that  the 
humor  of  the  various  situations  might  be 
fully  realized,  Max  Asher,  long  active  in 
the  support  of  Montgomery  and  Rock  in 
the  "Big  V"  comedies,  has  been  engaged 
to  play  the  part  of  a  French  chef.  An- 
other prominent  member  of  the  cast  wide- 
ly known  through  her  long  years  in 
vaudeville  is  Lydia  Yeamans  Titus. 
Others  in  the  cast  are  George  Pierce,  Ag- 
gie Herring,  J.  Carlton  Weatherby  and 
Katherine    Griffith. 


KINOGRAMS 


Psychology  Puts  the  Punch 
in  New  Bert  Lytell  Feature 

PSYCHOLOGY  has  been  utilized  to  put 
the  punch  into  a  heart-gripping  epi- 
sode in  Bert  Lytell's  new  "Boston 
Blackie"  picture,  now  in  its  second  week 
of  production  at  the  Metro  studios  in 
Hollywood.  Finis  Fox,  who  combined  the 
two  Jack  Boyle  stories,  "Boston  Blackie's 
Mary"  and  "Fred  the  Count,"  into  one 
screen  drama,  evolved  a  camera  strategem 
by  which  Boston  Blackie,  the  gentleman 
crook,  escapes  from  jail  unseen  by  the 
spectator — although  his  every  action  is 
pictured  in  the  imagination  more  vividly 
than  if  it  transpired  in  full  view  of  the 
beholder. 

By  means  of  flashbacks,  cut-ins  and 
parallel  action,  the  spectator  will  follow 
Boston  Blackie's  every  move,  without  once 
seeing  him  or  what  he  is  doing  during 
the  enactment  of  the  episode.  Fox  de- 
signed the  incidents  with  a  view  to  in- 
triguing the  interest  of  the  beholder;  con- 
fident in  his  belief  that  the  picturegoer 
follows  every  detail  in  imagination,  and 
that  the  mental  stimulus  imparted  by 
exercising  that  phase  of  the  mind  brings 
keener  enjoyment  than  if  all  the  action 
were  shown. 

Alice  Lake  is  Lytell's  leading  woman, 
and  Henry  Kolker  plays  Fred  the  Count. 
John   Ince   is   directing. 


Gladys    Leslie   In    Story    of   the    South. 

An  enchanting  idyll  of  the  Southland 
is  "Miss  Dulcie  from  Dixie,"  latest  Vita- 
graph photoplay  starring  Gladys  Leslie. 
Seen  at  a  private  showing  just  a  few 
days  ago,  those  present,  who  included 
several  former  residents  of  the  South,  were 
unanimous  in  expressing  not  merely  satis- 
faction with  the  picture,  but  voicing 
actual  delight. 

An  ideally  balanced  cast  is  one  of  the 
strong  points  of  the  picture.  Another 
item  calculated  to  augment  interest  is  the 
small  size  of  the  cast.  Aside  from  Gladys 
Leslie,  it  is  composed  of  James  Morrison, 
Charles  Kent,  Julia  Swayne  Gordon,  and 
"Mammy"  Robinson.  All  are  provided 
with  happy  roles  and  score  individual  hits. 

"Miss  Dulcie  from  Dixie"  tells  the  story 
of  a  Southern  girl  who  is  forced  by  the 
provisions  of  a  will  to  Invade  the  home 
of  a  Northern  uncle  and  seek  to  make 
peace  between  estranged  members  of  the 
family.  The  picture  is  from  the  book  of 
the  same  name  by  Lulah  Ragsdale,  and 
was  directed  by  Joseph  Gleason.  It  is  set 
for   release   on   March   24. 


We  Visual  News  gf 
All    the    World 


WILSON   HOME   FROM 
PEACE   CONFERENCE 


The  President  Comes 
Home  from  the  Peace 
Conference  to  Discuss 
League  of  Nations  and 
Transact  Business  as 
Congress  Closes  —  He 
Is  Greeted  with  Wild 
Enthusiasm  Upon  His 
Arrival    in    Boston 


MARY   PICKFORD    SENDS    FILM 

Motion     Picture     Slir      Send.      Prcp.j.nd.      Kctatt     to     Prc.idcot 
Wilwi    bv    Aeri.l    Mail    to  b«    Ut*d    to    Booit    Fifth    Liberty    Lo.n 

OTHER    INTERESTING    SCENES 


luued     r™«-,«k     y     KINOGRAM     PUBLISHING     CORPORATION 
Duinbtiud     $1     WORLD     PICTURES 

How  Terry  Ramsaye   Billed  Kinograms. 

"Ravings  of  a  Rounder"  an 
Educational  Film  Release 

"Yea  Bo!  The  Camels  are  coming,"  says 
"The  Rounder"  in  "Ravings  of  a  Rounder." 
"Next  year  the  business  man's  lunch  will 
consist  of  FOOD.  The  works  are  going 
dryer  than  a  kippered  herring.  They've 
taken   all   the   FUN  out   of  FUNNELS." 

"The  Rounder"  is  a  witty  chap  who  can 
keep  your  audiences  laughing  continually 
through  four  minutes  of  the  cleverest  sort 
of  rapid-fire  humor.  He  follows  one  sub- 
ject throughout,  and  builds  from  that  idea 
snappy  and  original  lines  that  rival  the 
best   monologues   in   vaudeville. 

Each  subject  consists  of  three  hundred 
feet  of  humorous  titles,  and  is  released 
as  an  added  part  of  the  new  series  of 
International  Cartoons,  through  the  Edu- 
cational Films  Corporation.  Thus,  "Rave 
No.  1,"  entitled  "Prohibition,"  is  to  be 
issued  on  the  same  reel  with  "Judge 
Rumhauser's  Miscue"  which  is  available 
at  Educational   exchanges   on   March   10th. 

Exhibitors  will  find  in  this  double  at- 
traction an  opportunity  to  build  up  a 
distinctive  issue  of  a  "Topical  Review" 
for  their  houses.  For  instance,  in  Broad- 
way theatres,  it  is  becoming  quite  the 
usual  thing  to  combine  a  cartoon  comedy 
with  the  news  film,  thus  carrying  out 
the  idea  of  a  "news"  issue  complete  from 
headlines   to   comic  supplement. 

With  a  black  and  white  comedy,  such 
as  "Judge  Rumhauser's  Miscue,"  combined 
with  "Ravings  of  a  Rounder,"  and  used 
in  addition  to  a  good  news  weekly,  an 
exhibitor  can  built  up  twenty-five  to 
thirty  minutes  of  "Review"  matter  that 
will  be  bright,  snappy,  original,  and  a 
distinctive  feature   of  his  house. 


Hobart   Comedy  on  First   Unit  Program. 

With  the  announcement  that  Samuel  L. 
Rothapfel  has  completed  the  plans  for  his 
first  Unit  Program  comes  the  news  that 
the  first  comedy  selected  for  production  is 
from  the  pen  of  the  noted  author  of  many 
stage  successes,  George  V.  Hobart. 

Wally  Van,  who  is  directing  the  Hobart 
comedy,  has  almost  completed  his  cast, 
and  the  technical  staff  is  now  at  work  in 
the  Bacon-Backer  Studio,  New  York, 
where  the  production  is  being  staged. 


"The  Way  of  the  Strong"  Is 
a  Drama  of  the  Gold  Fields 

ON  March  17,  Metro  will  release  the 
gripping  drama  of  the  goldfields  of 
the  upper  Yukon,  "The  Way  of  the 
Strong,"  with  Anna  Q.  Nilsson  as  its  star. 

It  is  a  story  unlike  anything  which  has 
ever  been  set  in  a  background  of  the 
north  country.  The  plot  unfolds  a  tale 
of  a  weak  woman's  mistake,  her  strong 
husbands'  weakness  for  gold,  the  decep- 
tion of  the  husband's  partner,  and  the 
final  reckoning  and  revenge  by  the  hus- 
band on  the  man  who  has  deceived  him, 
his  wife   and  baby. 

Ridgewell  Cullum's  novel  of  the  same 
name  forms  the  basis  of  the  photodrama, 
which  was  adapted  to  the  screen  by  June 
Mathis  and  Finis  Fox,  of  the  Metro 
scenario  staff,  and  the  photo  version  of 
the  story  retains  with  faultless  accuracy 
all  the  strength  and  force  of  the  original 
story.     Edwin  Carewe  directed  the  picture. 

The  cast  surrounding  the  star  includes 
such  experienced  players  as  Joseph  King, 
leading  man;  Harry  S.  Northrup,  as  Ley- 
burn,  the  villain  who  double-crosses  his 
partner;  Rita  Harlan,  Arthur  Redden  and 
little   baby  Irene  Yeager  as  the  child. 

In  this  story  of  the  "survival  of  the 
fittest,"  Miss  Nilsson  plays  a  dual  role, 
first  as  the  wife  of  Hendrie,  who  dies 
from  exposure  in  the  snows,  and  later  as 
her    half-sister    Monica. 


Stages  Big  Fashion  Parade 
for  New  May  Allison  Film 

AN  Easter  fashion  parade  is  one  of  the 
timely  and  spectacular  features  of 
May  Allison's  newest  picture,  "Or- 
chestra D-2,"  now  nearing  completion  at 
the  Metro  studios  in  Hollywood.  George 
D.  Baker  is  directing  the  production. 

The  Easter  fashion  parade  was  staged 
in  the  heart  of  Los  Angeles.  Two  hundred 
smartly  attired  men  and  women  took  part 
in  the  promenade  in  front  of  Christ  Epis- 
copal Church,  Twelfth  and  Flower  streets, 
and  of  this  number  not  all  were  engaged 
by  Metro  to  appear  before  the  camera, 
More  than  fifty  of  them  were  attendants 
at  Lenten  services  in  the  church,  who,  at- 
tracted by  the  novelty  of  being  photo- 
graphed for  the  picture,  "walked  through" 
the  scene. 

Miss  Allison  plays  Fortuna  Donnelly,  a 
romantic  girl  whose  dreams  of  love  are 
satisfied  by  a  kind  destiny  ruling  over  a 
theatre  in  which  she  obtains  a  job  as  an 
usher.  Fortuna  first  effects  a  reconcilia- 
tion between  an  English  nobleman  and 
the  wife  from  whom  he  had  become  es- 
tranged; then  Cupid  enmeshes  her  and 
the  theatre  manager. 

In  the  supporting  cast  are  Ben  Wilson, 
Walter  I.  Percival,  Clarence  Burton,  Irene 
Rich  and  "Mother"  Anderson,  of  Vita- 
graph fame. 

Joyce   Film   Dolus   Heavy   Business. 

Philadelphia  has  indorsed  the  verdict  of 
New  York.  "The  Lion  and  the  Mouse," 
which  so  auspiciously  began  its  New  York 
season  at  the  Rialto,  has  set  new  records 
for  the  Palace,  the  big  Philadelphia  house, 
where  it  had  its  Quaker  City  premiere 
last  week.  The  picture  during  its  week's 
engagement  kept  the  pavement  on  the 
Palace  side  of  the  block  packed,  with  long 
line  of  people  waiting  to   buy  tickets. 

Philadelphia's  reception  of  the  picture 
appears  to  be  typical  of  the  East  gener- 
ally, and  a  duplication  of  the  success 
achieved  by  the  picture  Is  looked  for  by 
Vitagraph  in  the  middle  and  farther 
Western   sections   of  the  country. 


Begin  Work  on  "A  Stitch  In  Time." 

"A  Stitch  in  Time,"  one  of  the  dramatic 
successes  of  the  present  season  in  New 
York,  will  next  bring  Gladys  Leslie  to 
the  notice  of  her  many  screen  admirers. 
Work  on  the  new  production  is  well  under 
way,  with  Ralph  Ince  directing. 


March  15,  1919 


THE     MOVING    PICTURE    WORLD 


1519 


Kerrigan's  Support  Is  Big 
in  "The  End  of  the  Game" 

J  WARREN  KERRIGAN  is  a  star  who 
,  can  never  be  accused  of  not  having 
splendid  supporting  casts  in  his  pro- 
ductions for  Jesse  D.  Hampton.  "The  End 
of  the  Game,"  his  newest  picture  for  dis- 
tribution by  the  W.  W.  Hodkinson  Cor- 
poration, "out  casts"  any  of  his  previous 
pictures.  Miss  Lois  Wilson  is  the  hero- 
ine of  the  story,  in  which  Eleanor  Fair, 
a  brunet  beauty,  is  the  only  other  femi- 
nine  character. 

Among  the  men  Alfred  Whitman  heads 
the  list  in  the  role  of  the  heroine's  brother. 
Jack  Richardson,  a  pioneer  villain  of  the 
screen,  George  Field,  Milton  Ross  and 
Bert  Appling,  other  well-known  villains 
and  heavies,  from  the  quartette  of  trouble 
makers  that  are  responsible  for  the  plot 
and  action  of  "The  End  of  the  Game" 
that  thrills  the  audience  and  holds  the 
interest  from  the  start.  Walter  Perry 
plays  his  fifth  consecutive  role  with  Ker- 
rigan, giving  his  usual  touch  of  humor, 
and  J.  J-  Franz  completes  the  program. 

The  picture  was  personally  directed  by 
Jesse  D.  Hampton  from  an  original  story 
by  George  Elwood  Jenks,  adapted  for  the 
screen  by  F.  McGrew  Willis.  A  story  of 
the  gold  camps  of  California  in  the  days 
of  '49,  J-  Warren  Kerrigan  runs  the  gamut 
of  romance  and  adventure. 


Exhibitors  Mutual  Have 
Many  Pittsburgh  First  Runs 

EXHIBITORS  MUTUAL  had  almost  a 
monopoly  of  first  runs  in  Pittsburgh 
last  week.  At  the  Minerva,  Henry 
B.  Walthall  played  in  "And  a  Still  Small 
Voice."  followed  by  William  Desmond  in 
"Life's   a    Funny    Proposition." 

The  Cameraphone  played  "The  Prodigal 
Liar"  starring  William  Desmond  for  a 
three  day  run.  Sessue  Hayakawa  was  on 
at  the  Lyceum  in  his  latest  release,  "Bonds 
of  Honor,"  for  the  entire  week. 

At  the  Alhambra  in  East  Liberty,  which 
is  classed  as  a  first  run  Pittsburgh  house, 
"The  Eleventh  Commandment"  played  for 
three   days. 

Last  week'B  first  run  bookings  on  Ex- 
hibitors Mutual  subjects  in  Pittsburgh 
included  "The  Eleventh  Commandment" 
and  "A  Trick  of  Fate"  at  the  Lyric,  and 
"Hoop-La"  with  Billie  Rhodes  and  "All 
of  a  Sudden  Norma"  with  Bessie  Barris- 
cale  at  the  Minerva. 


Patke  Review  Shows  an  Enemy  of  Snakes. 

In  Pathe  Review  No.  5,  released  March 
16,  is  shown  an  enemy  of  snakes.  Dr. 
Raymond  L  Ditmars  furnishes  the  enter- 
tainment in  showing  the  secretary  bird. 
The  snake-slayer  is  a  native  of  Africa, 
and,  in  attacking  its  enemy,  it  uses  its 
powerful  legs.  The  bettered  prey  is  gulped 
down  entirely.  Arranging  such  an  un- 
usual picture  study  requires  infinite  pa- 
tience  and   care. 

"In  Picturesque  Brittany"  Is  shown  In 
Pathecolor  and  a  series  of  pictures  on 
"Trout  Breeding"  shows  how  the  supply  of 
trout  throughtout  the  inland  waters  is 
well  maintained. 

The  "analysis  of  motion"  pictures  deal 
with   the   high   and   broad  Jump. 

"Strange  Babies"  is  presented  in  Pathe- 
color and  shows  that  the  young  of  any 
animal  are  always  playful,  no  matter 
whether  they  be  wild  or  domesticated. 


Cabarets  of  Old  Japan  In  Holmes  Film. 

The  cabaret  custom  seems  to  be  a  popu- 
lar one  in  Japan,  which  is  rapidly  yielding 
to  Western  politics,  business  and  customs. 
Burton  Holmes  in  his  current  Paramount 
Travelogue  introduces  to  the  American 
people  via  the  screen  a  Japanese  ladies' 
orchestra,  which  seems  to  be  the  popular 
agency  for  the  dispensing  of  the  music 
of  these  cabarets. 


"Beauty  and  the  Barrel." 

Featuring  Naomi  Childers,  Metro  Star, 
as  the  Beauty. 

Goldwyn  Sends  Prints  of 

Easter  Film  to  Branches 

FOLLOWING  receipt  of  the  negative 
from  the  Goldwyn  California  studios 
at  the  eastern  laboratories  in  New 
York,  Goldwyn  is  now  dispatching  prints 
of  "The  Eternal  Magdalene,"  a  pictur- 
ization  of  Robert  H.  McLaughlin's  play, 
to  all   of   its   offices. 

Trade  showings  are  to  be  held  in  all 
offices  of  the  company,  giving  exhibitors 
the  opportunity  to  see  the  production  and 
plan  their  local  exploitations  of  it  six 
full  weeks  in  advance  of  its  release. 

"The  Eternal  Magdalene"  will  have 
simultaneous  release  in  not  less  than  sixty 
of  the  country's  largest  cities  for  the 
week  beginning  Easter  Day,  April  20. 
Owing  to  the  fact  that  behind  this  pro- 
duction there  has  been  devised  an  unusual 
exploitation  and  advertising  campaign, 
Goldwyn  has  planned  to  deliver  the  entire 
campaign  into  the  hands  of  its  exhibitors 
in  electrotype  and  matrix  form,  thereby 
giving  the  exhibitor  the  tested  and  tried 
sales  exploitation  that  proved  such  a  suc- 
cess with  the  production  as  a  play. 

One  of  the  points  that  Goldwyn  empha- 
sizes with  regard  to  its  picturization  of 
"The  Eternal  Magdalene"  is  that  the  story 
is  a  modern  one,  with  its  scenes  laid  in  a 
modern  American  city,  and  that  it  deals 
with  the  vital  present-day  social  problems 
of  any  typical  community  in  the  country. 
It  is  not  a  Biblical  or  religious  picture 
and  it  possesses  the  challenge  of  a  big, 
modern  theme  that  is  on  the  tongues  of 
millions. 


"The  Cambric  Mask"  Features  Alice  Joyce. 

Vitagraph  certainly  realizes  the  value 
of  the  Joyce-Terris  combination  in  sup- 
plying them  .with  stories  of  the  highest 
calibre. 

Mr.  Terriss  has  Just  completed  produc- 
tion of  Robert  W.  Chambers'  "Cambric 
Mask."  This  makes  the  fourth  Chambers 
story  this  combination  has  done. 

Mr.  Terriss  has  assembled  a  splendid 
cast  in  support  of  Miss  Joyce,  and  it  in- 
cludes Maurice  Costello,  Roy  Applegate, 
Jules  Cowles,  Martin  Faust  and  Florence 
Deshon. 


Simplex    Machines    In    the    New    Liberty. 

The  New  Liberty  Theatre,  Cambridge, 
Mass.,  which  is  the  latest  of  the  Gordon 
Circuit,  was  opened  on  March  3. 

One  of  the  features  of  this  theatre  is 
the  projection  room.  It  is  equipped  with 
two  Type  "S"  Simplex  motor-driven  pro- 
jectors equipped   with   arc   controls. 


"Upstairs  and  Down*'  Prints 
Will  Be  in  New  York  Soon 

ONE  of  the  great  advantages  in  pro- 
ducing pictures  for  a  new  corpora- 
tion is  that  it  is  possible  to  ditch 
all  old  traditions  and  superstitions  and 
go  ahead  on  an  entirely  new  basis,"  says 
Charles  Giblyn,  Director-General  of  the 
Selznick  Pictures  Corporation.  Mr.  Giblyn 
has  just  completed  the  first  production, 
"Upstairs  and  Down,"  in  which  Myron 
Selznick  will  present  Olive  Thomas  as 
the  first   star  under  his  management. 

"By  building  from  the  ground  up  it  la 
possible  to  examine  more  closely  the 
various  features  of  production  than  when 
a  lot  of  machinery  that  has  previously 
been  in  operation  is  inherited.  For  this 
reason  I  believe  that  in  "Upstairs  and 
Down"  we  will  bring  to  the  screen  a 
production  which  is  modern  in  the  very 
best   sense   of  the   word." 

"Upstairs  and  Down"  was  completed 
about  two  weeks  ago,  so  far  as  the  actual 
photographing  was  concerned.  The  cut- 
ting and  titling  is  being  done  under  the 
personal  supervision  of  Mr.  Giblyn,  and  It 
is  expected  that  the  finished  print  will 
be  in  New  York  within  a  week  or  so. 

David  Selznick,  secretary  of'  the  cor- 
poration and  brother  of  the  president,  ar- 
rived In  Los  Angeles  this  week  and  took 
up  his  duties  as  an  officer  of  the  company. 


"Made  in  America"  Is  Put 
Aboard  Presidential  Ship 

MADE  IN  AMERICA,"  the  semi-official 
series  of  the  making  of  America's 
armies  of  victory,  was  shipped  to 
France  aboard  the  George  Washington, 
Wednesday,  March  5,  and  during  the  trip 
the  picture  will  be  shown  to  the  Presi- 
dential party,  including  President  Wilson. 
When  the  George  Washington  arrives  at 
Brest,  Captain  Edward  McCauley  will  see 
that  the  series  is  repacked  and  forwarded 
to  the  Paris  office  of  the  New  York 
Herald.  The  Paris  correspondent  of  the 
newspaper,  through  a  joint  arrangement 
between  its  editors  and  the  W.  W.  Hod- 
kinson Corporation,  publishers  and  dis- 
tributors of  the  series,  will  personally  see 
that  "Made  in  America"  is  delivered  to 
General  Pershing,  who  cabled  home  a 
fortnight  ago  that  "a  favor  would  be  con- 
ferred on  the  A.  E.  F."  if  "Made  in  Amer- 
ica" was  sent  abroad. 


What    Money    Can   Buy. 

Money  can't  buy  everything,  but  there 
is  no  disputing  the  fact  that  the  boodle 
bags  cut  a  big  figure  when  it  comes  to 
turning  out  a  big  production.  Frank  A. 
Keeney  has  attracted  about  him,  in  the 
presentation  of  his  latest,  "Marriage  for 
Convenience,"  everything  that  money  can 
buy.  Money  will  even  buy  brains,  as  well 
as  acting  talent.  There  is  hardly  a  more 
competent  and  resourceful  director  than 
Sidney  Olcott,  who  is  identified  with 
"Marriage  for  Convenience,"  and  of  course, 
it  goes  without  saying  that  the  picture 
can't  get  along  without  Catherine  Calvert 
at  the  helm  of  the  players.  E.  Lloyd 
Sheldon,  the  well  known  playwright,  is 
responsible  for  the  new  picture. 

"Marriage  for  Convenience"  represents 
the    fourth    Keeney-Calvert    production. 


Shows  Awarding  of  D.  S.  C.  to  a  Woman. 

The  awarding  of  the  first  American 
Distinguished  Service  Cross  to  a  woman 
by  Secretary  of  War  Baker,  is  one  of  the 
principal  features  of  the  Hearst  News, 
No.  10,  just  released  through  Universal 
exchanges.  The  awarding  of  the  D.  S.  C. 
to  Miss  Beatrice  MacDonald  for  extra- 
ordinary valor  in  aiding  wounded  soldiers 
is  of  special  significance  in  that  it  re- 
quired a  special  act  of  Congress  to  make 
the  presentation  of  this  medal  possible. 
Never  before  in  American  history  has  a 
woman  been  awarded  a  medal  for  dis- 
tinguished service  on  the  battlefield. 


1520 


THE  MOVING  PICTURE  WORLD 


March  15,  1919 


Among  Independent   Producers 


Conducted  by  C.  S.  SEWELL 


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Iggggjiigj  MC  fe&Ml  m)MlMU^MUMMll*iUmJML3rfUMt  )MU>!OKU»£^MlUMC;Mll«!L]MI 


Abrams  Offers  Sennett  Feature  on  Open  Market 


MACK  SENNETT'S  latest  and  what  is 
claimed  to  be  his  greatest  five-reel 
feature  comedy,  a  travesty  on  cur- 
rent international  events,  entitled  "Yan- 
kee Doodle  in  Berlin,"  is  now  being  of- 
fered to  state  rights  buyers  through  Hiram 
Abrams'  recently  established  headquarters 
in  the  Longacre  Building,  New  York  City. 

Four  times  during  his  career  Mr.  Sennett 
has  departed  from  his  regular  two-reel 
comedies  to  make  a  longer  picture.  His 
previous  productions  of  this  kind  have 
been  "Tillie's  Punctured  Romance,"  "The 
Submarine  Pirates,"  and  "Mickey."  Each 
of    which    was    highly    successful. 

Mr.  Sennett  has  been  scrupulous  in 
keeping  faith  with  the  exhibitors.  Pressed 
by  the  trade  to  make  more  long  pictures, 
he  has  always  refused  until  he  had  ma- 
terial at  hand  that  he  knew  to  be  worthy 
of  a  feature  comedy  offering.  In  putting 
out  "Yankee  Doodle  in  Berlin,"  he  does 
so  in  the  belief  that  he  is  putting  into 
the  hands  of  exhibitors  the  means  to  make 
another    clean-up. 

The  picture  is  not  a  war  play.  It  was 
filmed  since  the  signing  of  the  armistice, 
and  it  is  all  live,  up-to-date  material,  and 
it  is  said  that  as  time  goes  on,  the  inter- 
est in  this  picture  will  become  keener,  as 
the  humor  resulting  from  the  situations 
devised  by  Mr.  Sennett  has  not  only  a 
present,  but  a  future  interest.  The  cast, 
includes  most  of  the  Sennett  favorites, 
such  as  Marie  Prevost,  Ben  Turpin,  Bert 
Roach  and  Mai  St.  Clair,  Ford  Sterling, 
In  the  satirized  role  of  the  Kaiser,  and 
Bothwell  Browne,  the  female  imperson- 
ator,  in   a  very   novel   characterization. 

The  production  was  directed  by  Richard 
Jones  under  Mack  Sennett's  supervision. 
Sol  Lesser,  one  of  the  foremost  state  rights 
buyers  in  the  country,  bought  the  rights 
to  the  Pacific  Coast  States  and  Mr.  Abrams 
has  been  receiving  numerous  bids  for  the 
state   rights   in   various   sections. 


Exhibitor  Kashin  Praises 

Title  of  First  "S-L"  Film 

JUSTIFYING  their  choice  of  "Virtuous 
Men"  as  the  title  for  the  initial  Ralph 
Ince  Film  Attraction,  starring  E.  K. 
Lincoln,  Arthur  H.  Sawyer  and  Herbert 
Lubin,  of  S-L  Pictures,  have  received  many 
letters  from  exhibitors  praising  the  title 
for  its  box  office  value  and  advertising 
adaptability.  Among  them  is  one  from  M. 
Kashin,  managing  director  of  the  Broad- 
way and  Symphony  theatres,  two  promi- 
nent New  York  houses. 

"I  note  that  your  forthcoming  'Ralph 
Ince  Film  Attraction,'  starring  E.  K.  Lin- 
coln, is  to  be  called  'Virtuous  Men,' " 
writes  Mr.  Kashin.  "I  feel  called  upon 
to  commend  you  most  highly  for  the  se- 
lection of  this  title,  inasmuch  as  it  con- 
tains, to  my  mind,  all  the  qualifications 
necessary  from  a  box-office  standpoint. 
Many  producers  do  not  seem  to  realize  the 
importance  of  giving  an  otherwise  excel- 
lent picture  a  title,  showing  that  they 
have  considered  the  exhibitor  and  his  re- 
quirements as  viewed  from  the  pulse  of 
his   theatre — namely   the  box-office. 

"I  believe  you  have  selected  a  title 
Which  will  arouse  curiosity  and  discus- 
sion attract  the  attention  of  passersby 
and  best  of  all,  lend  itself  admirably  to 
original   and   unique   schemes   of   exploita- 


tion and  advertising.  I  shall  await  with 
much  expectancy  the  initial  presentation 
of  'Virtuous  Men'  as  the  title  appeals  to 
me  strongly  and  am  anxious  to  see  the 
picture  myself." 


"The  Carter  Case"  Serial 

To  Be  Released  March  17 

"The  Carter  Case,"  the  Craig  Kennedy 
serial,  featuring  Herbert  Rawlinson  and 
Margaret  Marsh,  will  be  released  March 
17th  and  Oliver  Films,  Inc.,  announce  a 
private  view  of  the  film  just  before  it 
entered  into  its  final  stage,  indicates  it 
will   be  a  step   in  advance   in   serials. 

The  entire  production  of  "Craig  Ken- 
nedy" is  under  the  personal  supervision  of 
Harry  Grossman,  vice  president  and  gen- 
eral manager  of  Oliver  Films,  Inc.  The 
large  investment  outlay  that  Oliver  Films 
has  made  in  the  serial  is  considered  to  be 
■well  spent,  for  it  is  said  to  rank  among 
the  best  episode  pictures  ever  produced 
and  to  maintain  the  high  plane  that  is  the 
goal  of  producers  of  the  best  serials. 

Wide  distribution  is  assured  by  reason 
of  the  fact  that  it  has  already  been  pur- 
chased by  many  of  the  leading  exchanges. 


.» 


Lust  Secures  "Mickey' 

Booking  Several  States 

WH.  PRODUCTIONS  COMPANY  an- 
nounce  that  the  rights  for 
"Mickey"  for  the  territory  con- 
sisting of  Delaware,  Maryland,  District  of 
Columbia  and  Virginia  have  been  dis- 
posed of  to  Mr.  Sidney  B.  Lust,  of  Wash- 
ington. Mr.  Lust  has.  already  booked 
"Mickey"  for  a  week's  run  at  the  Parkway 


Theatre,  Baltimore,  beginning  March  17th. 
He  is  planning  to  put  over  a  big  cam- 
paign on  "Mickey,"  throughout  his  ter- 
ritory, taking  advantage  of  the  song  and 
talking  machine  music  publicity,  as  well 
as    many    novel    stunts. 

"I  feel  that  my  success  with  "Mickey"  is 
more  than  assured,"  said  Mr.  Lust.  "In 
all  my  experience  as  a  showman,  I  have 
never  been  so  enthusiastic  over  the  pos- 
sibilities and  genuine  qualities  of  a  mo- 
tion picture  production.  When  Mr.  Wells, 
the  manager  of  the  Colonial  Theatre  at 
Richmond,  heard  that  I  was  to  handle 
'Mickey'  he  immediately  communicated 
with  me  for  a  return  booking  of  a  week 
at  his  theatre,  where  he  has  already 
played  one  week.  A  production  that  the 
public  will  clamor  to  see  again  leaves  no 
room  for  doubt  as  to  its  great  box  office 
possibilities." 


Clara  Joel 

Appearing    in    S-L   Pictures. 


State  Right  Sales 

Reported  This  Week 

ARROW  FILM  CORPORATION  re- 
ports the  sale  of  "The  Demon's 
Shadow"  serial  to  Gardiner  Syn- 
dicate, Buffalo,  for  upper  New  York 
state;  "The  Woman's  Law,"  "Power" 
and  "Miss  Arizona"  to  Craft  Film  Serv- 
ice, Pittsburgh,  for  Western  Pennsyl- 
vania and  West  Virginia;  and  "The 
Demon's  Shadow"  and  thirty-two 
Unique  comedies  to  Liberty  Feature 
Film  Company  for  Texas,  Oklahoma, 
Louisiana    and    Mississippi. 

*  *     * 

In  another  article  in  this  issue  the 
Gaumont  Company  announces  the  sale 
of  several  territories  on  its  "News"  and 
"Graphic,"  also  on  "The  Real  Roose- 
velt." 

*  *     * 

W.  H.  Productions  Company  an- 
nounces that  the  rights  to  "Mickey"  for 
Georgia,  Florida,  Alabama,  Tennessee, 
North  and  South  Carolina  have  been 
sold  to  a  group  organized  in  the  South 

headed  by  S.  J.  Samuels. 

*  *    * 

Harry  Raver  announces  the  sale  of 
rights  for  twenty-two  states  on  the 
Maciste  serial,  "The  Liberator,"  in  an- 
other article  in  this  issue. 

*  *     * 

The  Film  Market,  of  which  Robert 
W.  Priest  is  president,  in  another 
article  in  this  department  announces 
the  sale  of  territory  on  several  produc- 
tions. 

*  *     * 

Other  articles  in  this  issue  announce 
the  sale  of  territory  on  "The  Carter 
Case,"  the  Craig  Kennedy  serial  pro- 
duced by  Oliver  Films,  Inc. 

*  *    * 

Colonel  Fred  Levy,  president  of  the 
Big  Feature  Rights  Corporation,  Louis- 
ville, and  holder  of  franchise  in  First 
National  Exhibitors  Circuit,  has  pur- 
chased from  the  W.  H.  Productions 
Company  right  to  "Mickey,"  featuring 
Mabel  Normand,  for  Kentucky  and 
Tennessee. 


March  15.  1919 


THE    MOVING    PICTURE    WORLD 


1521 


Gonlden  Back  with  Celebrated  Players. 

Sergeant  Louis  B.  Goulden,  who  for 
several  months  has  been  in  the  Army,  has 
returned  to  his  old  position  as  sales  man- 
ager of  the  Celebrated  Players  Film  Ser- 
vice in  Chicago,  and  has  made  arrange- 
ments with  the  Mid-West  Distributing 
Company,  of  Milwaukee,  to  handle  Christie 
comedies  for  southern  Wisconsin.  The 
Celebrated  Players  control  the  following 
territory  on  Christies:  Illinois,  Indiana, 
Wisconsin,  Minnesota,  North  Dakota, 
South  Dakota,  Montana,  Missouri,  Ne- 
braska and  Iowa,  and,  where  conditions 
are  such  that  shipments  cannot  be  made 
to  ship  out  of  Chicago  satisfactorily,  re- 
liable independent  exchanges  nearby  will 
be  selected. 

In  addition  to  Christies,  this  company 
also  handled  the  Gaumont  News  and 
Graphic,  short  Western  subjects  and  a 
number  of  features  for  Illinois  and  Indi- 
ana, also  Gaumont's  "The  Real  Roosevelt." 


Craig:  Kennedy  Serial  Becomes  "The  Carter  Case" 


Tourneur's  "White  Heather" 
to  Have  Broadway  Showing 

NEW  YORK  will  shortly  see  Maurice 
Tourneur's  newest  production,  "The 
White  Heather,"  based  upon  the 
Drury  Lane  melodrama,  according  to  pres- 
ent plans.  The  completed  negative,  cut 
and  titled  by  Mr.  Tourneur  at  his  coast 
studios,    has    reached    Broadway. 

The  premiere  is  being  arranged  by  Kil- 
ler &  Wilk,  New  York  representatives  of 
the  Maurice  Tourneur  Productions.  It 
will  be  at  a  prominent  Broadway  theatre 
and  will  be  announced  shortly.  Those 
who  have  seen  the  production  privately 
predict  that  "The  White  Heather"  will  be 
a  sensation. 

"The  White  Heather"  was  very  popular 
both  in  London  and  New  York  as  a  stage 
play,  and  is  said  to  particularly  lend  itself 
to  the  screen,  Mr.  Tourneur  believes  he 
has  a  worthy  successor  to  "Sporting  Life," 
one  of  the  biggest  melodramatic  film  hits 
of  1918. 

The  plot  revolves  around  the  machina- 
tions of  an  unscrupulous  nobleman  who 
tries  to  repudiate  his  marriage  to  an  in- 
nocent young  woman.  The  only  record 
of  the  ceremony  is  lost  at  sea  with  the 
yacht.  The  efforts  to  recover  the  docu- 
ment forms  much  of  the  action  of  the  ex- 
citing melodrama.  There  are  a  number 
of  novel  scenes,  it  is  said,  in  "The  White 
Heather,"  which  is  described  as  an  entire- 
ly   different    sort    of    melodrama. 

Mr.  Tourneur  assembled  an  excellent 
cast  for  "The  White  Heather,"  follow- 
ing his  usual  custom  of  presenting  a  well 
balanced  cast,  rather  than  a  star.  He 
has  been  devoting  several  weeks  to  cut- 
ting, editing  and  titling  the  production. 
Every  detail  is  personally  supervised  bv 
him. 


HARRY  GROSSMAN,  of  Oliver  Films, 
Inc..  announces  the  new  Craig  Ken- 
nedy serial  will  have  the  title,  "The 
Carter  Case."  This  fifteen  episode  serial 
is  from  the  story  by  Arthur  B.  Reeve  and 
John  Grey,  and  is  said  to  rival  in  excite- 
ment and  the  use  of  scientific  methods  of 
detection,  any  one  of  the  many  Craig 
Kennedy  stories  from  the  pen  of  Mr. 
Reeve. 

Oliver  Films,  Inc.,  began  production  with 
the  intention  of  having  "The  Carter  Case" 
lead  in  the  serial  field  and  to  maintain, 
so  far  as  they  are  concerned,  the  high 
plane  of  episode  picture  production  to 
which  the  producers  of  the  best  serials 
aspire.  They  aim  to  have  the  name  "Oliver 
Films.  Inc.."  on  a  serial,  a  guarantee  to 
both  the  exhibitors  and  the  public  that 
there  will  be  a  skillfully  directed  serial, 
with  a  sustaining  story  of  keen  interest 
and  stars  of  the  highest  order,  as  well  as 
a   cast    of   high    capability. 

Herbert  Rawlinson  portrays  the  role  of 
Craig  Kennedy  and  Margaret  Marsh  will 
be  seen  in  the  part  of  Anita  Carter.  Sev- 
eral exchange  men,  who  have  witnessed 
the  first  few  episodes,  declare  that  the 
serial  is  given  more  of  the  atmosphere 
and  scenic  settings  of  a  feature  produc- 
tion than  any  yet  shown.  The  direction 
is  said  to  be  of  a  high  order  while  little 
need  be  said  in  praise  of  a  scientific  de- 
tective story  from  the  pens  of  Arthur  B. 
Reeve  and  his  collaborator,  John  W.  Grey. 
According  to  reports,  the  advance  books 
have  assumed  tremendous  proportions. 
The  exchanges  now  engaged  in  booking 
the  serial  are:  The  Pioneer  Film  Corpora- 
tion, New  York;  The  Arrow  Film  Ex- 
change, Philadelphia;  Celebrated  Players' 
Film  Corporation,  Chicago;  Samuel  Grand, 
Boston;  Super  Film  Attractions,  Inc., 
Washington,  D.  C. ;  Mid- West  Distribut- 
ing Company,  Milwaukee,  Wis.,  and  the 
Export  and  Import  Film  Company,  of  New 
York,   handling   the   foreign   rights. 


will  be  commenced  on  the  second  Ralph 
Ince  Film  Attraction  within  the  next  two 
weeks.  During  their  stay  at  Palm  Beach 
the  S-L  executives  put  in  final  form  the 
continuity    for    this    production. 

The  leading  factors  of  the  S-L  organ- 
ization have  to  their  credit  several  years 
of  experience  in  the  industry.  Arthur  H. 
Sawyer  was  connected  with  the  production 
activities  of  the  Kinemacolor  Company. 
Herbert  Lubin,  in  the  field  of  exchanges 
and  distribution,  has  been  responsible  for 
innovations  in  the  selling  and  exploitation 
of  features.  Conrad  Milliken,  formerly 
vice-president  of  McClure  Productions, 
Inc.,  and  responsible  for  the  series  of 
Olga  Petrova  Productions,  is  also  one  of 
the  leading  spirits  of  the  company.  Com- 
pleting the  personnel  of  the  S-L  organ- 
ization is  Ralph  Ince,  under  whose  di- 
rection "Virtuous  Men"  was  made,  and 
who  will  personally  supervise  the  forth- 
coming series  of  "Ralph  Ince  Film  At 
tractions." 


Will  Soon  Commence  Work 
on  Second  S-L  Picture" 

ARTHUR  H.  Sawyer  and  Herbert  Lubin 
returned  to  the  offices  of  S-L  Pic- 
tures this  week  from  Palm  Beach, 
Florida,  where  they  have  been  for  the  past 
five  weeks.  Their  long  stay  in  the  South 
was  necessitated  through  a  seige  of  ill- 
ness. They  will  immediately  commence 
work  on  the  final  details  preparatory  to 
presenting  "Virtuous  Men." 

This  production,  to  be  released  as  a 
Ralph  Ince  Film  Attraction,  stars  E.  K. 
Lincoln  and  marks  the  debut  of  Sawyer 
and  Lubin  as  picture  makers.  In  accord- 
ance with  previously  arranged  plans,  wor* 


Several  Territorial  Sales 
Announced  by  Film  Market 

THE  Film  Market,  Inc.,  of  which  Rob- 
ert W.  Priest  is  president,  has  taken 
over  the  sales  agency  for  Bernard 
Macfadden's  physical  culture  photoplay, 
"Zongar,"  starring  George  Larkin  and 
Dolores  Cassinelli,  for  the  entire  world 
and  the  foreign  rights  for  Carle  E.  Carl- 
ton's, "The  Romance  of  the  Air,"  with 
Lieut.  Bert  Hall  and  Edith  Day. 

Recent  sales  negotiated  by  this  company 
include  "The  Grain  of  Dust,"  to  Morris 
Berger,  for  Western  Pennsylvania  and 
West  Virginia;  "Zongar,"  to  Liberty  Fea- 
ture Film  Corp.,  Shreveport,  for  Texas, 
Oklahoma  and  Arkansas;  "The  Spoilers," 
(reissue)  to  Sol  Lesser  for  California, 
Arizona  and  Nevada;  Gathem  Film  Cor- 
poration's miniature  productions  (twelve 
one-reelers  yearly)  to  Standard  Film  Ex- 
change, Pittsburgh,  Pa.,  for  western  Penn- 
sylvania and  West  Virginia;  and  to  L.  J. 
Schlaifer  Attractions,  Seattle,  Wash.,  for 
Washington,  Oregon,  Idaho,  Montana  and 
Alaska;  the  Francis  Ford  serial,  "The 
Silent  Mystery,"  (Hiller  &  Wilk)  to  Gon- 
zalo  Varela  S.  en  C.  Mexico,  for  Mexico, 
Guatemala   and    San    Salvador. 


Special    Music    for    "Virtuous    Men." 

A  special  musical  score  for  "Virtuous 
Men,"  the  first  "Ralph  Ince  Film  Attrac- 
tion," is  now  in  preparation.  A  special 
musical  number  will  be  published  in  con- 
nection with  the  E.  K.  Lincoln  starring 
vehicle,  to  be  used  by  orchestras  of  the 
leading  picture  theatres  of  the  country 
as   the    dominant    musical    theme. 


Margaret   Marsh   and   Herbert   Rawlinson   Thrive   on   Suspen  se    in    the   Oliver-Craig    Kennedy    Serial,   "The    Carter   Case." 


1522 


THE    MOVING    PICTURE    WORLD 


Sol    Lesser    Secures    Rights    to    Special    Features 


SOL  L.  LESSER,  President  of  All  Star 
Feature  Distributors,  controlling  the 
rights  to  "Hearts  of  the  World"  and 
"Mickey"  for  a  number  of  Western  states, 
has  recently  secured  additional  special 
productions  to  be  exploited  through  his 
own  and  affiliated  organizations. 

From  Harry  Garson,  Mr.  Lesser  has  se- 
cured the  California,  Arizona  and  Nevada 
rights  for  "The  Unpardonable  Sin,"  based 
on  the  widely  read  story  of  the  same  title 
by  Major  Rupert  Hughes;  directed  by 
Marshall  Neilan,  and  starring  Blanche 
Sweet,  supported  by  Matt  Moore,  Wallace 
Berry    and   others. 

Still  another  purchase  of  Mr.  Lesser's 
Is  "Yankee  Doodle  in  Berlin,"  a  five  reel 
comedy,  produced  by  Mack  Sennett,  with 
a  cast  of  fun-makers.  This  production 
was  shown  at  the  Tivoli  Theatre,  San 
Francisco,  week  of  March  2,  and  T.  &  D. 
Theatre,  Oakland,  on  the  ninth.  As  a 
special  feature,  Mr.  Lesser  has  arranged 
for  the  two  engagements,  to  have  Mack 
Sennett's  Diving  Girls  appear  in  person, 
and  Bothwell  Brown  will  feature  a  spe- 
cial  dancing  act   with   his  own   dancers. 

Mr.  Lesser  also  advises  that  he  has 
closed  contracts  for  three  other  special 
productions,  the  titles  of  which  will  be 
announced  later.  He  also  reports  that 
"Mickey,"  featuring  Mabel  Normand,  is 
breaking  all  records  at  the  California 
Theatre,  seating  3,000,  and  other  houses  in 
his  territory.  The  demand  is  steadily  in- 
creasing and  he  believes  it  will  prove  to 
be  one  of  the  biggest  money  makers  of 
the   season. 

"Hearts  of  the  World,"  Mr.  Lesser  an- 
nounces, is  proving  to  be  as  popular  as 
ever;  his  road  companies,  both  from  the 
San  Francisco  and  Chicago  headquarters, 
are  invading  new  territories,  and  playing 
return  engagements  in  a  number  of  cities. 


S.  L.  Film,  "Virtuous  Men," 
Has  Many  Novel  Features 

THE  sponsors  for  "Virtuous  Men,"  pre- 
senting E.  K.  Lincoln  as  star,  claim 
for  this  production  an  unparalleled 
series  of  spectacular  scenes  and  to  have 
incorporated  in  this  picture  all  of  the  es- 
sentials demanded  by  exhibitors  in  pro- 
ductions   of   this   calibre. 

Among  the  scenes  which  are  said  to 
stamp  "Virtuous  Men"  as  a  "Special,"  are 
a  riot  in  the  bunk  house  of  a  lumber  camp 
in  which  a  large  number  of  men  particip- 
ated; a  forest  fire  for  which  many  acres 
of  ground  thickly  studded  with  trees  was 
burned;  and  a  terrific  and  realistic  fight. 
The  participants  in  this  struggle  were  the 
star,  E.  K.  Lincoln,  and  Robert  W.  Cum- 
mings. 

In  addition  to  these  "thrills"  several 
scenes  of  beauty  were  secured  for 
"Virtuous  Men"  through  exclusive  film- 
ing of  the  Victory  Ball  at  the  Ritz-Carl- 
ton  Hotel,  and  many  soenes  of  actual  ship 
building,  together  with  a  real  launching, 
were  taken  at  the  yards  of  the  Sun  Ship 
Building  Company,  Chester,  Pa. 

Sawyer  and  Lubin  feel  in  presenting 
"Virtuous  Men"  they  are  offering  exhib- 
itors of  the  country  a  production  worthy 
of  being  designated  "Special,"  in  every 
sense   of  the   word. 


Famous  Ball  Reproduced 

for  "Four  Star"  Feature 

ONE  of  the  most  striking  scenes  in  the 
forthcoming  Four  Star  picture,  "As 
A  Man  Thinks,"  produced  by  Artco 
Productions,  Inc.,  will  be  a  reproduction 
in  the  introductory  reel  of  the  much  talked 
of  Four  Arts  Ball  held  annually  at  the 
Odean  in  Paris. 

This  ball,  given  yearly  by  the  artistic 
fraternity,  is  possibly  the  world's  biggest 
event  of  its  kind,  and  Mr.  Thomas  relates 
some  of  the  events  which  are  very  bizare 
and  interesting. 

No    person,    regardless    of    rank    or    in- 
fluence   is    allowed    to    enter    the    ballroom 
hi    their   costume   fail   to   pass  a   cer- 


tain standard  of  artistry  and  character, 
and  the  flower  of  artistic  Europe  units 
for  an  evening  of  revel.  Artists,  sculp- 
tors, musicians,  models,  apache  dancers, 
students  and  other  phases  of  Bohemian 
life  lend   color   to   this   spectacular  affair. 

Based  on  the  description  furnished  by 
Augustus  Thomas,  director  George  Irving 
has  reproduced  one  of  these  balls,  as  it  is 
amid  this  atmosphere  that  the  incident 
occurs  that  gives  basis  to  the  production 
in  which  Leah  Baird  is  starred.  While 
over  a  thousand  people  are  said  to  be 
used  in  the  ballroom  scene,  it  is  stated 
that  this  is  only  a  portion  of  the  opening 
atmosphere,  and  the  entire  production  will 
be  replete  with  beautiful  sets  and  rich 
furnishings. 


Pioneer  Secures  New  York 
Rights  to  "Carter  Case" 

THE  Pioneer  Film  Corporation  has  pur- 
chased the  New  York  and  Northern 
New  Jersey  rights  to  the  Craig  Ken- 
nedy serial  from  the  Oliver  Films,  Inc., 
founded  on  the  Arthur  B.  Reeve  stories 
in  the  screen  version  of  which  Herbert 
Rawlinson  will  appear  as  the  scientific 
detective  and  Margaret  Marsh  as  the  girl. 

Pioneer  also  reports  the  sale  of  "Wives 
of  Men"  and  "Suspicion"  for  the  Georgia, 
Alabama,  North  and  South  Carolina,  Flor- 
ida and  Tennessee  territory  to  the  United 
Film    Classics,    of    Atlanta,    Ga. 

"Suspicion"  is  said  to  be  running  "Wives 
of  Men"  a  close  race  for  booking  honors 
and  for  business  brought  to  the  box  of- 
fice. Both  are  doing  well  for  exhibitors 
in  all  parts  of  the  country.  "Suspicion" 
was  produced  by  M.  H.  Hoffman  and  made 
one  of  the  Pioneer  attractions  when  Mr. 
Hoffman  assumed  active  supervision  of 
the  company's   business. 


March  15.  1919 


reissues,  and  you  will  note  they  are  be- 
ing   played    in    the    highest   class   theatres. 

"As  to  the  box  office  returns,  we  have 
been  advised  by  many  prominent  exhib- 
itors that  Kay-Bees  are  proving  not  only 
better  than  any  short  Western  pictures  on 
the  market,  but  are  more  profitable." 

These  Kay-Bee  Westerns  are  announced 
as  representing  the  pick  of  the  output 
of  the  Kay-Bees  produced  three  or  four 
years  ago  under  the  direction  of  Thos. 
H.  Ince.  The  two-reelers  contain  such 
well  known  stars  as  Charles  Ray,  Louise 
Glaum,  Clara  Williams.  Gladys  Brockwell, 
Sessue  Hayakawa,  Enid  Markey,  Ann  Lit- 
tle, Tsuri  Aoki,  J.  Barney  Sherry,  and 
others.  There  is  punch,  vigor  and  thrill  in 
the  subjects  and  they  are  claimed  by  W. 
H.  Productions  to  be  the  best  short  West- 
erns on  the  market  and  are  proving  their 
reputation  in  dollars  and  cents  at  ex- 
hibitors'  box  office  windows. 


Southern  Audiences  Like 
Kay-Bee  Western  Reissues 

WH.  PRODUCTIONS  COMPANY  an- 
.  nounce  an  interesting  letter  from 
Southeastern  Pictures  Corporation, 
Atlanta,  controlling  the  rights  for  North 
and  South  Carolina,  Georgia,  Florida,  Al- 
abama and  Tennessee,  to  two  series  of 
Kay-Bee  Western  dramas.  "We  are  en- 
closing a  list  of  theatres  using  W.  H. 
Productions   Company's   two-reel   Kay-Bee 


Showmen  Praise  "Mickey" 
as  a  Box  Office  Winner 

ENTHUSIASTIC  reports  continue  to  be 
received  by  the  W.  H.  Production 
Company  from  exchangemen  and  ex- 
hibitors who  have  played  "Mickey,"  in 
which  Mabel  Normand  is  featured.  The 
following  are  furnished  by  W.  H.  as  being 
representative: 

Eugene  H.  Roth,  director  of  the  Cal- 
ifornia Theatre,  wires,  "With  two  thou- 
sand seven  hundred  and  eighty-four  ca- 
pacity, packed  them  all  week  with 
'Mickey.'  Just  arranged  with  Sol.  Lesser 
for  extra  week's  run  at  Portola  Theatre. 
Unquestionably  'Mickey'  will  satisfy  to 
the  fullest  every  movie  fan  and  will  add 
many  fans  to  the  ranks." 

From  the  other  side  of  the  country,  H. 
J.  Boucher,  manager  of  the  Empire  Thea- 
tre, Portland,  Maine,  writes:  "  'Mickey' 
has  proven  to  be  the  biggest  attraction  as 
a  money-getter  we  have  ever  played.  We 
never  played  a  picture  that  created  such 
a  sensation  and  were  forced  to  run  the 
picture  three  times  each  evening — elimi- 
nating part  of  the  regular  program,  and  in 
order  to  accommodate  the  hundreds  who 
were  unable  to  gain  admission  during  the 
three  days,  were  obliged  to  extend  the  en- 
gagement one  more  day.  Without  a 
doubt  'Mickey'  possesses  more  real  live 
opportunities  for  advertising  than  any 
feature  released  for  months.  If  properly 
exploited  'Mickey'  should  prove  one  tre- 
mendous money-maker  for  any  exhibitor." 


Mabel  Julienne  Scott  Is  on  the  "Sidelines"  Here. 

But   She  Holds  the  Centre   of  Attraction   in  Alpha's   "Reclaimed. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1523 


Cliff  Smith  to  Direct  Texas  Guinan  Two  Reelers 


WILLIAM  L.  SHERRILL,  president  of 
the  Frohman  Amusement  Corpora- 
tion, has  signed  Cliff  Smith  to  direct 
the  twenty-six  two  reel  Western  dramas, 
in  which  Texas  Guinan  is  to  be  starred, 
and  has  also  leased  the  old  Chaplin  studio 
in  Los  Angeles.  Mr.  Smith  is  experienced 
in  handling  Western  subjects,  having  been 
the  director  of  several  of  William  S.  Hart's 
pictures  for  Triangle  and  later,  a  number 
of  Roy  Stewart's  pictures  for  the  same 
company. 

The  engagement  of  Mr.  Smith,  and  the 
taking  over  of  the  old  Chaplin  studio,  is 
in  line  with  the  announced  policy  of  the 
Frohman  Amusement  Corporation  to  make 
these  two  reel  Western  subjects  feature 
attractions.  Believing  that  the  time  has 
arrived  when  two  reel  attractions  of 
merit  must  be  placed  on  a  par  with  pro- 
ductions of  greater  length,  Mr.  Sherrill 
announces  he  is  determined  to  give  the 
best  that  is  in  his  organization  to  the 
production  of  worth  while  two  reel  West- 
ern productions. 

A  communication  addressed  by  the  Froh- 
man Amusement  Corporation  to  repre- 
sentative state  rights  buyers,  setting  forth 
the  terms  upon  which  these  productions 
are  to  be  released,  is  stated  to  have 
brought  in  more  than  seventy  per  cent,  of 
acceptances  by  wire;  and  the  franchises 
to  be  awarded  provide  for  weekly  trade 
Journal  advertising  for  one  year. 

The  cast  has  already  left  for  the  West 
Coast  and  production  work  will  commence 
immediately  upon  their  arrival.  A  line  of 
exploitation  matter  similar  in  variety  and 
quality  to  that  used  on  special  state  rights 
attractions  will  be  issued,  and  as  part  of 
the  campaign,  the  Frohman  Amusement 
Corporation  will  assist  state  rights  buy- 
ers in  securing  first  runs  in  their  respec- 
tive   territories. 


Craig  Kennedy  Serial 

Is  in  Demand  Abroad 

AN  indication  of  the  popularity  of  the 
Craig  Kennedy  stories  is  given  in  the 
report  that  bookings  on  "The  Carter 
Case,"  the  serial  produced  by  Oliver  Films, 
Inc.,  are  going  ahead  in  record  fasion  in 
foreign  countries.  Ben  Blumenthal,  of  the 
Export  and  Import  Film  Corporation,  was 
among  the  first  exchange  men  to  visit  the 
studio  of  the  Oliver  Films  and  view  the 
first  two  episodes,  then  in  the  rough,  and 
he  immediately  asked  for  a  purchase  con- 
tract. 

The  Oliver  Films  Company  felt  no  mis- 
givings about  the  American  market,  but 
when  Mr.  Blumenthal  advised  he  had  made 
a  study  of  the  foreign  possibilities  of  the 
serial  and  found  them  as  good  even  as  in 
this  country,  they  felt  more  justified  in 
the  large  investment  outlay  in  the  produc- 
tion. 

According  to  Mr.  Blumenthal,  the  serial 
has  already  been  sold  for  France,  Great 
Britain,  Switzerland,  Spain,  Japan,  the 
Philippines,  Cuba,  Australia  and  other 
countries  and  that  he  has  no  doubt  it  will 
prove  immensely  popular  wherever  the 
Craig  Kennedy  stories  have  been  read — 
which   he  says   is   everywhere. 


Good  Bookings  Reported 

on  Arrow's  "Profiteer" 

JK.  HOLBROOK'S  six  act  production, 
,  "The  Profiteer,"  released  by  the  Ar- 
row Film  Corporation  and  distrib- 
uted by  Special  Attractions  Company  in 
New  York  city  and  Northern  New  Jersey, 
is  playing  several  high  class  houses  in 
the  city  and  Brooklyn.  It  will  not  be 
released  in  Northern  New  Jersey  for  two 
weeks. 

Alma  Hanlon  and  Jack  Sherrill,  the 
stars,  have  been  making  personal  appear- 
ances at  most  of  the  showings.  Among 
the  houses  playing  the  picture  in  the  last 
few  weeks  are  the  following:  Fox's  Wash- 
ington, Mt.  Morris,  Morningside,  McKln- 
ley   Square,   The   Empire,   Tremont,   North 


Star,   Majestic,   Olympia  and   the   Ampeon, 
Olympia  and  Century  in  Brooklyn. 

The  picture  had  its  premier  in  Chicago 
last  week,  at  the  Pastime  Theatre.  Chi- 
cago territory  is  controlled  by  the  Silee 
Film  Exchange,  which  advises  advance 
bookings  are  coming  in  in  fine  shape  and 
a  number  of  inquiries  from  all  parts  of 
Illinois    and    Indiana    are    being    received. 


Harry    Rapf    Leaves    Hospital. 

Friends  of  Mr.  Harry  Rapf  will  be 
pleased  to  know  that  he  is  home  again 
from  the  hospital,  where  he  had  an  opera- 
tion for  appendicitis  after  an  attack  of 
influenza.  Mr.  Rapf  has  been  away  from 
his  office  for  five  weeks,  and  was  in  the 
midst  of  an  important  negotiation  for  the 
forthcoming  year  when  he  was  taken  sick 
with  influenza.  He  expects  to  be  at  his 
desk  in  about  two  weeks,  when  he  will 
start  an  extensive  campaign  on  his  latest 
picture,  "Sins  of  the  Children,"  by  Cosmo 
Hamilton. 


Foreign  Rights  Sold 

on  Abramson  Picture 

WITH  foreign  rights  sold  to  Inter- 
ocean  Film  Corporation  and  numer- 
ous state  rights  deals  under  nego- 
tiation, the  Graphic  Film  Corporation  is 
taking  stock  as  to  its  latest  Abramson  re- 
lease, "The  Echo  of  Youth,"  in  Greater 
New  York,  where  this  feature  drama  is 
playing  to  excellent  business.  Repeat  dates 


Pearl  Shepard 

Featured    in    Graphic's    "The    Echo    of 
Youth." 

are  said  to  be  pouring  in  so  fast  that  in 
order  to  satisfy  exhibitors,  Graphic  is 
playing  eighteen  prints  of  this  feature, 
which  is  claimed  to  be  a  record  breaker 
for  the  New  York  exchange,  or  Abramson 
production. 


Pioneer  Reports  Big  Business. 

Pioneer  Film  Corporation  reports  the 
sale  of  rights  on  "Wives  of  Men"  for 
Maryland,  Delaware,  District  of  Colum- 
bia and  Virginia  to  Star  Picture  Corpora- 
tion, of  Baltimore,  and  announces  that 
this  production  and  "The  Still  Alarm" 
have  hung  up  new  box  office  records. 
Return  engagements  are  being  played  iii 
a  number  of  places,  and  in  some  instances 
these  pictures  have  been  put  on  for  the 
third  and  fourth  time.  There  is  a  strong 
demand  for  extra  prints. 

On  another  Pioneer  production,  "Little 
Orphant  Annie,"  the  New  York  office  re- 
ports that  last  week's  bookings  doubled 
the  record  for  any  previous  week.  This 
production    is   based   on   James   Whltcomb 


Riley's  poem  of  the  same  title,  and  in 
many  instances  members  of  the  audiences 
have  taken  occasion  to  compliment  the 
house  managers  on  the  entertaining  value 
of  the  picture. 

Many  Offers  for  "Reclaimed." 
Alpha  Pictures,  Inc.,  report  that  fol- 
lowing its  announcement  that  the  Harry 
McRae  Webster  production,  "Reclaimed," 
would  be  state  righted,  and  the  recent 
trade  showing  of  this  picture,  many  in- 
quiries have  been  received  from  exchanges 
throughout  the  country.  Rights  to  north- 
ern New  Jersey  have  already  been  sold, 
and  several  other  territorial  deals  are  now 
pending  and  will  be  announced  within  a 
short  time. 


Convicts  Like  Frohman  Film 

THROUGH  the  courtesy  of  the  Froh- 
man Amusement  Corporation,  "Once 
to  Everyman"  was  shown  to  the  in- 
mates of  Dannemora  Prison  in  New  York 
on  Washington's  Birthday.  It  proved  a 
great  treat  to  the  men,  many  of  whom 
wrote  to  the  authorities  expressing  their 
appreciation.  An  interesting  commentary 
is  to  be  found  in  the  fact  that  these  let- 
ters indicate  the  diverse  ways  in  which 
they   were   impressed. 

While  one  remarks  particularly  regard- 
ing the  combination  of  cleanliness,  action, 
amusement  and  instruction  contained  in 
this  production;  another  speaks  of  the 
moral  uplift  of  seeing  the  hero  win  out 
against  such  tremedous  odds.  A  third  is 
impressed  with  the  temperance  lesson  and 
boost  to  physical  culture  and  well  being 
contained  in  the  production;  while  still 
another  says  the  story  brings  vividly  to 
mind  the  opportunities  which  many  of 
them   have  failed   to   take  advantage   of. 


Fischer  Selects  Star 

ANNOUNCEMENT  comes  from  David 
G.  Fischer,  producer  of  the  seven- 
reel  feature,  "The  Law  of  Nature," 
the  Arrow  state  rights  offering,  that  the 
star  with  whom  he  had  been  trying  to 
contract,  will  append  her  name  to  a  con- 
tract later,  and  announcement  of  her  name 
will  come  from  the  Fischer  offices  at  an 
early  date.  Giving  his  reasons  for  select- 
ing the  state  rights  market  for  the  re- 
lease of  the  Fischer  Productions,  Mr. 
Fischer  said:  "I  produce  my  pictures 
economically  so  that  the  buyer  can  se- 
cure the  direct  benefit.  Therefore  I  se- 
lected the  state  rights  buyer  as  the  man  I 
want  to  please  because  I  can  work  direct- 
ly with  him,  and  that  permits  me  to  make 
the  kind  of  a  picture  that  will  make  him 
the    most   money." 


Success   of  "Mickey"   Continues. 

Reports  from  various  sections  of  the 
country  continue  to  indicate  that 
"Mickey,"  featuring  Mabel  Normand,  and 
released  by  the  W.  H.  Productions  Com- 
pany, is  meeting  with  great  success.  The 
following  is  a  representative  message  re- 
ceived by  the  Wisconsin  Film  Corpora- 
tion, handling  this  production  in  that 
state,  from  the  Fuller  Opera  House,  one 
of  the   best   theatres   in   Madison,   Wis.: 

"Opened  'Mickey'  engagement  yester- 
day to  turn-away  business.  Second  day's 
showing,  unable  to  accommodate  the 
crowds.  Wish  we  had  booked  it  a  week 
instead  of  four  days.  Certainly  some  pro- 
duction. Wish  you  would  make  arrange- 
ments for  an  early  repeat  engagement  of 
three  days." 


Name  of  Arrow  Feature   Changed. 

The  six-part  photoplay  starring  Mile. 
Valkyrien  and  Derwent  Hall  Caine,  form- 
erly called  "Huns  Within  Our  Gates,"  has 
been  re-edited  and  retitled  "The  Hearts  of 
Men."  About  fifty  per  cent,  of  the  terri- 
tory on  this  production  had  been  sold 
when  the  armistice  was  signed.  In  some 
of  the  unsold  territory  the  title  seemed  to 
be  a  drawback,  so  the  picture  underwent 
a  complete  revision  ■with  the  result  as 
stated  above.  All  of  the  original  action 
and  suspense  is  said  to  have  been  retained, 
and  a  new  line  of  advertising  matter  pre- 
pared. 


THE  MOVING  PICTURE  WORLD 


March  15,  1919 


Reviews   and   Advertising  Aids 


Conducted  by  Edward  Weitzel,  Associate  Editor    Moving  Picture  World 


Sidelights  and  Reflections 

THE  week  of  March  9  at  the  Broad- 
way week-run  houses  is  Ladies' 
Week.  Norma  Talmadge  in,  "The 
Probation  Wife,"  at  the  Rivoli;  Anita 
Stewart  in  her  second  First  National 
picture,  "A  Midnight  Romance,"  at  the 
Strand ;  Dorothy  Gish  in  "Boots,"  at 
the  Rialto,  and  Mildred  Harris  in, 
"When  a  Girl  Loves,"  at  the  Broadway, 
and  not  a  male  star  to  be  seen. 


Another  screen  drama  made  from  a 
stage  play  has  scored  a  success.  "Com- 
mon Clay,"  a  Pathe  release  with  Fannie 
Ward  as  the  star,  had  a  long  run  in 
New  York  in  its  original  form  and  a 
profitable  career  on  the  road.  Its  show- 
ing at  the  Rialto  Theatre,  on  Broadway, 
disclosed  the  same  strong  appeal  in 
the  photoplay.  The  theory  that  original 
stories,  written  solely  for"  the  screen, 
is  what  the  silent  stage  needs  most 
may  all  be  true,  but  producers  are  not 
going  to  disregard  the  extensive  adver- 
tising that  goes  with  a  stage  success  or 
ignore  the  value  of  a  story  which  has 
been  tested  and  found  to  have  the 
necessary  heart  interes  and  oppor- 
tunity for  strong  emotional  acting. 


Reports  from  Detroit  indicate  that 
Prohibition  and  the  Show  Business  are 
not  at  all  a  bad  combination — for  the 
show  business.  Since  Michigan  went 
dry,  the  theatres  in  the  metropolis  of 
the  state  have  had  a  boom  in  business. 
The  Shuberts  report  that  their  houses 
are  playing  to  capacity,  and  the  screen 
theatres  are  enjoying  a  boom.  The 
record  being  made  by  "The  Unpardon- 
able Sin"  during  its  opening  week  at 
Garson's  Broadway-Strand  should  be 
more  than  enjoyable  for  the  producer- 
manager.  Estatic  bliss  must  be  the 
result  of  over  eleven  thousand  dollars 
worth  of  business  the  first  three  days. 


Lieut,  de  Croisset,  a  French  dramatist 
who  has  just  sailed  for  home,  believes 
that  "Caberia"  is  the  greatest  motion 
picture  ever  made.  He  also  admits  that 
the  United  States  leads  the  world  in 
the  silent  drama,  but  only  in  the  act- 
ing and  the  production.  Our  stories, 
according  to  M.  de  Croisset,  are  not  up 
to  the  same  standard.  Our  leading 
dramatic  authors  have  not  been  offered 
large  enough  inducements  to  turn  their 
attention  to  the  screen.  When  this 
takes  place  the  moving  picture  will  be 
raised  to  the  dignity  of  an  art. 

There  may  be  more  than  one  grain 
of  truth  in  the  French  dramatist's  re- 
marks. But  until  the  leading  dramatists 
of  this  country  start  to  deliver  their 
high-priced  scenarios  to  the  healthy 
demand  for  the  best  grade  of  modern 
American  stories  now  being  supplied, 
the   public   will   increase,   not    diminish. 

WEITZEL. 


IN  THIS   ISSUE. 

The  Hand  Invisible  (World). 

The  Forbidden  Room   (Fox). 

Sis  Hopkins  (Goldwyn). 

And   The   Children   Pay    (Tyrad). 

Satan  Junior  (Metro). 

A  Fight  For  Love   (Universal). 

A  Gentleman  of  Quality  (Vitagraph). 

The  Winning  Girl  (Paramount). 

Children  of  Banishment  (Select). 

The  Amazing  Wife  (Universal). 

Go  Get  'Em  Garringer  (Pathe). 

It's   A    Bear    (Triangle). 

A       Heart       in       Pawn        ( Exhibitor* 

Mutual). 
The  Forfeit  (Hodkinson-Pathe). 
Her  Code  of  Honor  (U.  P.  Theatres). 


THE  stories  of  the  pictures 
reviewed  in  this  department 
are  written  from  the  pictures 
themselves  and  not  from  the  press 
books,  and  are  correct  in  every 
case. 


"The  Hand  Invisible" 

Five-Part  World-Picture  Features  Mon- 
tagu   Love    in    Strong,    Weil- 
Directed    Story. 

Reviewed  by  Robert  C.  McElravy. 

SOME  excellent  dramatic  values  are 
extracted  from  this  five-part  sub- 
ject, "The  Hand  Invisible,"  pre- 
sented by  World  Pictures.  It  has  been 
given  splendid  direction  by  Harry  O. 
Hoyt  and  forges  steadily  ahead,  in  an 
engrossing  way,  to  a  climax  that  is  sur- 
prising and  powerful.  The  plot  itself 
is  one  of  a  rather  old-fashioned  type, 
but  has  certain  modern  touches  that 
bring  it  up  to  later  times. 

The  production  is  quite  notable  in  the 
matter  of  presentation.  Montagu  Love 
has  never  given  the  screen  a  finer  per- 
formance than  his  portrayal  of  Rodney 
Graham,  a  financial  king  who  follows 
the  example  of  Napoleon  and  divorces 
his  wife  because  she  cannot  give  him 
an  heir.  Virginia  Hammond  makes 
much  of  the  role  of  the  first  wife,  Alice, 
bringing  out  the  sweet  submission  of 
the  character  under  cruel  circumstances. 
Martha  Mansfield  as  Katherine,  the 
second  wife,  is  also  strong  in  her  part, 
and  Kate  Lester  is  effective  as  Mrs. 
Dale.  The  minor  characters  are  all 
pleasing  and  it  is  seldom  that  an  entire 
cast  plays  with  the  even  balance  that 
is  found  in  this  subject. 

The  number  as  a  whole  may  be  safely 
recommended  as  one  that  will  have  wide 
appeal. 

Cast. 

Rodney    Graham Montagu    Love 

Alice    Graham Virginia   Hammond 

Arthur    Haynes William    Sorrelle 

Ruth    Haynes Marguerite    Gale 

Katherine    Dale Martha    Mansfield 

Mrs.    Dale Kate   Lester 


Dick   Allen George   Le   Guere 

Rodney   Graham,   Jr George   Le   Guere 

Helen    Haynes Muriel    Ostriche 

Story   by   Wallace    C.    Clifton. 

Scenario  by  Clara  S.  Beranger. 

Directed    by    Harry    O.    Hoyt. 

Photographed   by  Alfred   Moses. 

The    Story. 

Rodney  Graham  is  known  as  the 
Napoleon  of  the  steel  industry.  He  Is  a 
dominating,  forceful  man  and  craves 
nothing  in  life  so  much  as  an  heir.  He 
loves  his  wife,  Alice,  but  she  meets  with 
an  accident  which  renders  it  Impossible 
for  her  to  bear  him  a  son.  Rodney,  read- 
ing of  the  manner  in  which  Napoleon 
divorced  Josephine,  determines  to  follow 
suit  and  leaves  Alice.  After  the  divorce 
is  obtained  he  weds  a  debutante  named 
Katherine   Dale. 

The  wedding  is  practically  forced  upon 
Katherine  by  Rodney  Graham  and  her 
ambitious  mother.  The  girl  already  lovea 
a  young  mining  man,  Dick  Allen,  for 
whom  she  had  promised  to  wait.  But 
Dick  is  killed  on  the  eve  of  the  wedding. 
A  child  is  born  to  Katherine  and  Rodney 
Graham  worships  it,  but  Katherine  dies 
shortly   afterward. 

Years  pass  and  the  son  grows  up  and 
wins  athletic  honors  at  college.  In  due 
time  he  falls  in  love  with  a  daughter  of 
Rodney's  stepbrother.  Rodney  opposes 
the  match,  but  finally  consents  at  the  re- 
quest of  his  first  wife,  Alice.  It  develops 
later,  in  a  dramatic  way,  that  Rodney's 
supposed  son  is  really  the  son  of  Dick 
Allen.  Rodney  tries  to  change  his  will, 
but  becomes  paralyzed  while  attempting 
this  and  is  forced  to  watch  the  unwel- 
come wedding  from  a  wheel  chair. 
Program  and  Advertising  Phrases:  Mon- 
tagu Love  Star  of  World  Films  Lat- 
est   Presentation    Has    Vigorous    Role. 

An   Invisible   Hand   Reached   Out   to   De- 
stroy His  Happiness. 

How    an    Unhappy    Marriage    at    Length 
Turned    Into   Sunshine. 

Thrills   Abound   in  Montagu   Love's  Lat- 
est Photoplay  Success. 

Tensely    Gripping    Photodrama    Replete 
With   Thrills  and  Surprises. 

Advertising  Angles:  Make  full  use  of 
Mr.  Love,  but  add  a  strong  play  on  the 
title  on  the  lines  of  "The  Hand  Invisible 
is  reaching  out  for  you,"  etc.  "The  hand 
invisible  cannot  be  evaded.  Is  it  reaching 
out  for  you?  See  the  play  and  find  out." 
Do  not  give  much  hint  of  the  story.  Work 
on  curiosity. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  two  six-sheets,  two  eight- 
sheets  and  one  24-sheet.  Eight  Sxll  black- 
and-white,  eight  11x14  colored,  and  two 
22x28  colored  lobby  displays.  One  two- 
column  cut,  two  one-column  cuts.  Slides, 
press   sheets   and   music   cues. 

Released  March  17. 


"The  Forbidden  Room" 

Five-Reel   Fox   Subject   Feature*   Gladys 
Brockwell   in   Political   Drama. 

Reviewed  by  Robert   C.  McElravy. 

COURT  procedure  is  always  a  fascin- 
ating subject  for  stories  and  at 
the  same  time  difficult  to  render  in 
a  convincing  and  satisfying  way.  This 
five-reel   Fox   production,  "The  Forbid- 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1525 


den  Room,"  written  by  W.  S.  Van  Dyke 
and  directed  by  Lynn  Reynolds,  is  prac- 
tically built  around  political  intrigue 
and  its  attending  litigation.  The  pic- 
ture as  a  whole  has  an  authoritative 
movement  and  carries  a  sustained  in- 
terest from  start  to  finish.  It  is  quite 
involved  at  times  and  requires  close 
watching,  but  is  strong  in  entertainment 
value. 

Gladys  Brockwell  does  some  excep- 
tional work  in  the  role  of  Ruth  Lester. 
The  atmosphere  is  in  keeping  with  the 
story.  Most  of  the  action  occurs  in  city 
departments,  where  political  intrigue  is 
rampant,  or  in  the  court  room,  where 
the  denouement  is  brought  out. 
Cast. 

Ruth   Lester Gladys   Brockwell 

Anthony  Curtis William  Scott 

Mason   Clark J.  Barney  Sherry 

Chief  of  Police Harry  Dunkinson 

Detective Al     Fremont 

Lawyer William    Burress 

Hotel  Manager T.  S.  Guise 

Stool   Pigeon Louis   King 

Judge R.    Dunber 

Stenographer Lillian    West 

Virginia    Clark "Virginia    Lee    Corbin 

Francis  Clark Francis  Carpenter 

Story   by   W.   S.  Van   Dyke. 
Directed   by  Lynn   F.   Reynolds. 

The    Story. 

Ruth  Lester,  a  young  stenographer,  is 
employed  by  a  police  inspector,  who  tries 
to  make  love  to  her  .  She  leaves  his  de- 
partment and  a  friend  procures  a  position 
for  her  with  the  district  attorney,  a  po- 
litical foe  of  the  inspector.  The  girl  says 
nothing  of  her  former  employment  with 
the  inspector,  acting  on  the  advice  of 
her   friend. 

Anthony  Curtis,  the  district  attorney, 
falls  in  love  with  Ruth.  They  go  on  a 
fishing  trip  together  and  the  police  inspec- 
tor and  his  pal.  Mason  Clark,  a  crooked 
contractor,  photograph  them  in  a  com- 
promising position.  The  photograph  and 
a  story  appear  in  the  newspapers  and  a 
scandal  results.  Curtis  is  made  to  be- 
lieve that  Ruth  was  acting  all  the  time 
in  the  employ  of  the  police  inspector  and 
Mason  Clark,  and  lets  her  go. 

To  revenge  herself  and  clear  her  own 
name  and  that  of  her  lover,  Ruth  enters 
the  employ  of  Mason  Clark  and  deliber- 
ately fastens  a  scandal  upon  him,  causing 
the  arrest  of  Clark  and  herself  in  a  coun- 
try hotel.  Her  scheme  is  not  at  all  ob- 
vious and  is  cleverly  worked  out  in  the 
course  of  the  trial.  The  district  attorney, 
realizing  Ruth's  sacrifice  for  him,  again 
declares  his  love  for  her. 

Program   and   Advertising   Phrases:      Love 
and  Politics  Mixed  in  Plots  and  Coun- 
terplots Result  in  Baffling  Intrigues. 
How  a  Woman  Sacrificed  Her  Reputation 

to    Protect   the   Man   She   Loved. 
How     Woman's     Wit     Checkmated     the 

Devil's    Devices. 
Gladys  Brockwell,  Star  of  William  Fox's 

Latest  Screen  Presentation. 
Thrilling  Story  of  a  Woman's  Cleverness 

in  Outwitting  Her  Persecutors. 
Advertising  Angles:  Play  up  the  star 
and  tell  that  this  is  the  story  of  ninety- 
nine  out  of  every  hundred  municipalities. 
Work  on  the  lines  of,  "What  one  woman 
did  in  politics."  Issue  an  open  letter  in 
the  newspapers  to  the  chief  of  police  and 
the  district  attorney  to  attend  your  per- 
formance and  see  how  a  woman  cleaned 
up  one  city.  Make  the  letter  interesting, 
but  be  careful  to  avoid  offense.  Better 
consult  with  the  officials  first  and  sub- 
mit your  letter.  Get  a  new  or  second- 
hand door  and  frame.  Set  this  up  in  your 
lobby  with  a  poster  behind,  and  invite 
the  passer-by  to  see  what  lies  behind  the 
door  to  "The  Forbidden  Room."  Stills 
may  be  used  in  place  of  a  one-sheet  if 
desired. 

Advertising  Aids:  One,  three  and  six 
sheets,  8x10,  11x14  and  22x28.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  are  made  on  special  order  at  rate  of 


20    cents    per    column;     mats    and    press 
sheets  are   mailed   gratis). 
Released   March    2. 


"Sis  Hopkins" 

Goldwyn      Presents      Vivacious      Mabel 

Normand    in    a    Highly    Amusing 

Characterization. 

Reviewed   by   Louis   Reeves   Harrison. 

THE  energetic  little  Goldwyn  star, 
trained  to  very  active  expression 
of  herself  in  Keystone  days,  when 
it  was  a  question  of  almost  perpetual 
motion  to  keep  the  nace,  is  not  quiet 
for  a  moment  as  "Sis  Hopkins,"  and  she 
manages  meanwhile  to  reveal  some- 
thing amusing  as  well  by  the  mobility  of 
her  expressive  face,  an  inexhaustible 
source  of  energy,  inured  to  the  rough- 
est kind  of  farce.  The  character  does 
not  exactly  fit  her,  though  she  manages 
to  make  it  the  more  amusing  on  that 
account,  for  Mabel  has  not  yet  found 
her  best  role.  What  it  is  going  to  be, 
no  one  can  guess,  but  it  will  not  be  far 
removed  from  her  own  happy  tempera- 
ment. Her  entire  attitude  is  that  of 
"I  should  worry,"  and  she  rarely  fails 
to  express  it  to  her  audience.  This 
makes  her  thoroughly  likable.  Her  sup- 
port is  satisfactory,  especially  John 
Bowers  as  her  true  love,  Thomas  Jef- 
ferson as  Pa  Hopkins  and  Sam  De- 
grasse  as  the  discomfited  villain. 
The      comedy      will      please      largely 


Mabel  Normand 

Brilliant    in    "Sis    Hopkins." 

through  Mabel's  popularity  and  her  vi- 
vacious interpretation  of  the  lead.  Its 
merits  as  a  screen  production  are  not 
otherwise  remarkable.  It  accomplishes 
what  it  pretends  to  do,  simply  to  amuse, 
a  decided  success  in  that  respect. 
Cast. 

"Sis"  Hopkins Mabel  Normand 

Ridy  Scarboro John  Bowers 

Vibert   Sam  de  Grasse 

Pa  Hopkins Thomas  Jefferson 

Ridy's     Father Nicholas     Cogley 

Miss  Peckover Eugenie  Forde 

From    play    by   Rose    Melville. 
Directed  by  Clarence  G.  Badger. 

The    Story. 

Sis  Hopkins  is  a  rollicking  country  girl 
of  scant  education,  but  not  at  all  deficient 
in  native  shrewdness  She  and  her 
grocery-store  lover  become  engrossed  in 
their  love  making  while  she  is  on  her  way 
home  with  a  basket  of  supplies  and  the 
basket  is  kicked  over,  spilling  a  big  can 
of    oil   quite    unknown    to    them.      The    can 


falls  to  the  bottom  of  a  pool  below  a 
spring  and  there  leaks  slowly,  causing  a 
money-lending  schemer,  who  Is  trying  to 
get  possession  of  the  farm,  to  be  con- 
vinced that  it  is  directly  over  a  big  sub- 
it/ranean  pocket  of  oil.  Through  this 
ucucption  and  the  keen  wit  of  Sis  he  pays 
«.  large  sum  for  the  property  and  assures 
uor  future  happiness,  only  to  discover  tha 
tan  which  cost  him  so  dearly. 

♦Refer  to  pages  916  and  917  of  issue  of 
February  15,  for  special  article  embracing 
publicity  points,  program  and  advertising 
phrases,  advertising  angles  and  other  ex- 
ploitation points. 


"And  the  Children  Pay" 

Poignant  Drama  by  Tyrad  Pictures,  Inc., 

Pleads    for    a    Revision    of    Law    and 

Makes    Its    Point    Real. 

Reviewed    by    Hanford    Judson. 

THE  spectator  sitting  before  "And 
the  Children  Pay,"  presented  by 
Tyrad  Pictures  Inc.,  will  look  on 
it  as  a  real  life  story.  It  is  seven  reels 
long,  yet  so  carefully  has  it  been 
dramatized  that  interest  doesn't  lag  and 
the  length  is  no  matter.  This  happy 
effect  is  in  part  due  to  the  scope  and 
the  restraint  of  Bliss  Milford's  acting 
in  the  role  of  Margery  Reynolds,  the 
unfortunate  girl  who  is  turned  from  her 
father's  parsonage  and  bravely  bucks 
the  world  for  herself.  She  makes  her 
part  carry  absolutely. 

It  shows  a  delicate  treatment  of  a 
thin-ice  kind  of  subject.  Any  person 
with  a  healthy  mind  will  consider  the 
story  as  wholesome  and  will  say  that 
it  is  a  worth  while  sociological  revela- 
tion. The  picture  stands  on  its  human 
reality  and  on  its  wealth  of  deeply  stir- 
ring situations.  It  is  remarkable  how 
its  author,  Winnifred  Dunn,  has  felt 
and  made  effective  the  heart  of  Mar- 
gery's story.  Many  a  young  girl  will 
believe  it  as  truth  and  many  a  young 
man  will,  perhaps,  be  robbed  of  his 
blind  carelessness  by  it.  Earnest  and 
sincere,  it  will  probably  make  good  in 
any  theatre,  but  especially  in  the  bet- 
ter neighborhood  houses. 

Cast. 

Margery    Reynolds Bliss    Milford 

Billy    Clark Gareth    Hughes 

Billy's    Father J.    P.    Campbell 

Billy's   Mother Ellen    Mortemer 

Margery's   Father Herbert  H.   Patee 

Margery's    Mother Etta    Mansfield 

Played  by  Themselves 
Judge   Goodnow   of  Municipal   Court,   Chi- 
cago. 
Judge    Newcomer    of    Domestic    Relations 

Court. 
Kate  Adams,   Founder   of   Chicago's   Coul- 
ter House. 
Harry  B.  Miller,  City  Prosecutor,  Chicago. 
Story    and    Scenario    by    Winnifred    Dunn. 
Direction   by  Jacques   Tyrol. 

The  Story. 

Margery  Reynolds  and  Billy  Clark  are 
playmate  chums.  Billy's  father  is  rich 
and  the  kind  that  refuses  to  face  the  facts 
of  life.  Margery's  parents  are  too  much 
lovers  of  the  good  and  beautiful  to  appre- 
ciate that  children  grow  up  so  fast  some- 
times that  it  is  unsafe  to  put  off  vitally 
necessary  instruction.  Billy  goes  to  col- 
lege, falls  into  the  wrong  set  and  gets  a 
bad  start.  On  his  first  vacation,  he  and 
Margery  take  a  wrong  step.  The  girl 
writes  to  him  that  she  is  in  trouble  and 
he  professes  not  to  believe  it.  She  leaves 
her  parents  and  goes  to  Chicago  and  ex- 
periences the  hardships  of  a  young  girl 
in  her  predicament.  When  the  baby 
comes  she  finds  friends.  Biily  is  expelled 
from  college  and  comes  to  Chicago  to  see 
the  sights.  She  recognizes  him  and  has 
him  arrested  in  order  to  oompel  him  to 
bear   his   half   of   the   burden.      The   judge 


1526 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


orders  him  to  pay  $550  in  ten  years  to 
Bupports.the  child,  who  dies  needing  med- 
ical attention,  that  the  mother  is  too 
poor  to  afford. 

Publicity  Points. 
Two  of  Chicago's  important  judges. 
Judge  Newcomer  of  the  Domestic  Rela- 
tions Court  and  Judge  Goodnow,  as  well 
as  Miss  Kate  Adams,  of  Coulter  House, 
play  parts  in  the  story  that  had  a  phe- 
nomenal run  In  Chicago,  and  many  of 
America's  leading  social  workers  write 
that  parents  should  see  the  picture.  Grip- 
ping   situations. 

Program  and  Advertising  Phrases:     Many 
a  father  or  mother  will  be  glad  they 
saw  this  picture  and  will  profit  by  it. 
Margery  Reynolds  is  a  type  and  the  in- 
side  of  her  story  has  been   told  with 
candor  yet  with  delicacy  that  guards 
it  from  offense. 
The  tragic  meaning  of  Margery's  story 
is    so    truthfully    brought   out    that   It 
will  benefit  and   not  harm  the  young 
boy  or  girl  who  sees  it. 
Advertising     Angles:     Don't     make     the 
mistake  of  treating  this  picture  as  a  sen- 
sation.     Work   from   the   proper   angle   of 
propaganda    and    direct    your    appeal    "to 
thinking  parents."     Tell  them  it  is  a  play 
and  not  merely  a  preachment.    Make  your 
advertising  dignified,   yet  striking,   avoid- 
ing the  superheated  phrase  and  the  sug- 
gestion that  immorality  is  exploited. 

Advertising  Aids:  One,  three,  six  and 
twenty-four  sheets.  Lobby  display  is  oil 
painting  the  size  of  the  three  sheet.  An- 
nouncement slides.  Electros  and  mats 
with  press  sheet.     Heralds.     Photographs. 


"Satan  Junior" 

Viola  Dana  in  Metro  Production   Makes 

Things    Warm   for   the    Hero   and 

Amusing   for  the   Spectator. 

Reviewed   by    Edward    Weitzel. 

THE  list  of  names  connected  with 
the  creation  of  the  Metro  comedy, 
"Satan  Junior,"  is  a  long  one. 
Adapted  from  the  novel,  "Diana  Ard- 
way,"  by  Van  Zo  Post,  it  is  the  first 
Viola  Dana  picture  since  the  death  of 
John  H.  Collins.  The  director  was 
Herbert  Blache.  His  work  is  excellent, 
and  the  entire  comedy  has  an  air  of 
good  taste  and  thorough  preparation. 
Although  the  story  reveals  the  sad  truth 
that  every  woman  is  not  an  angel,  it 
also  shows  that  a  little  devil  may  be 
very  amusing — if  one  is  not  obliged  to 
live  with  her.  The  series  of  situations 
are  cleverly  strung  together,  and  Diana 
Ardway,  the  imp  of  the  title,  is  so  full 
of  comic  cussedness  that,  like  the  par- 
rot in  the  old  story,  one  wonders  what 
in  hades  the  little  devil  will  do  next. 
Thoroughly  spoiled  at  home  Diana 
knows  no  law  but  her  own  will.  When 
she  becomes  enraged  because  the  man 
she  decided  to  marry  treats  her  like  a 
child  and  dares  to  be  nice  to  another 
woman,  she  strews  his  bungalow  with 
broken  bric-a-brac  and  every  other 
article  in  the  place  that  isn't  too  heavy 
for  her  to  lift.  As  a  "smash-up"  this 
scene  is  a  complete  but  costly  success. 
Viola  Dana  plays  the  lady-like  little 
imp  as  though  she  enjoyed  the  part  and 
manages  to  make  her  so  attractive  that 
when  she  traps  the  hero  into  marrying 
her  the  spectator  will  look  upon  him  as 
a  lucky  fellow.  Milton  Sills  as  Paul 
Worden  leaves  the  impression  that  he 
will  eventually  master  his  fiery  better- 
half.  Lloyd  Hughes  and  Lilie  Leslie 
are  important  members  of  a  competent 

cast. 

Cast. 

Diana  Ardway Viola   Dana 

Paul  Worden    Milton   Sills 

"Tad"  Worden   Lloyd  Hughes 

Xmmeline  Ardway,  Diana's  aunt 

Alice  Knowland 
Nathaniel  Ardway Frank  Currier 


Marjorie  Sinclair Lilie  Leslie 

Juan-Kai,    Chinese  Servant.  .George   King 

From   the  novel  by  Van   Zo  Post. 

Scenario   by   John   H.    Collins. 

Directed  by  Herbert  Blache. 

The    Story. 

Paul  Worden,  a  famous  playwright, 
takes  a  bungalow  in  the  country  in  order 
to  finish  a  new  play  In  peace  and  quiet. 
One  day  he  is  out  riding  and  sees  a  young 
girl  on  the  back  of  a  runaway  horse,  as 
he  supposes.  The  girl  Is  Diana  Ardway, 
apd  she  objects  strenuously  when  she 
is  rescued.  However,  she  at  once  takes 
an  interest  in  the  playwright  and  hides 
herself  in  his  home  shortly  afterwards  to 
find  out  more  about  him.  Diana  follows 
nothing  but  her  own  will  and  becomes 
wildly  jealous  when  she  discovers  that 
Worden  has  a  sweetheart  in  the  neighbor- 
hood, and  looks  upon  her  as  a  little  girl. 
After  wrecking  his  studio  she  has  a  lively 
scrap  with  her  rival  and  then  arranges  to 
force  Worden  to  marry  her.  She  puts  a 
notice  of  their  engagement  in  the  papers, 
leaves  a  note  for  her  aunt,  saying  they 
have  eloped,  and  carries  off  Paul  in  her 
auto.  When  her  father  arrives  from  Eu- 
rope he  finds  his  house  besieged  by  re- 
porters, and  the  entirely  subdued  Worden 
resigned  to  his  fate. 

Advertising  Angles:  Play  up  Miss  Dana. 
Make  the  most  of  a  story  bristling  with 
good  points.  Play  up  the  girl  who  couldn't 
grow  up.  Tell  the  men  that  if  a  woman 
decides  to  get  married,  they  are  marked 
by  fate.  Tell  the  girls  to  see  the  picture 
and  learn  how  to  land  a  difficult  sweet- 
heart. Work  along  the  lines  of  "Girls: 
If  you  want  a  man  to  marry  you,  pester 
him  to  death  and  then  leave  him  alone  to 
miss  you.     See  how  Viola  Dana  did  it  in 


Viola  Dana 

An  Amusing  Little  Imp  in  "Satan  Junior." 

Satan  Junior,  and  you   can   win   any  man 
you  want."    If  you  can  get  a  cut  out  of  the 
Devil,  dress  it  up  in  women's  clothes  made 
of  crepe  paper  and  use  that  for  the  lobby. 
Program  and  Advertising  Phrases:     Viola 
Dana      Star      of      Stirring     Photoplay 
Based  on  Popular  Novel. 
Van    Zo    Post's    Popular    Novel,    "Diana 
Ardway,"  Filmed  With  Viola  Dana  as 
Star. 
Metro   Photoplays   Presents   Viola   Dana 
in  Charming  Drama  Based  on  Van  Zo 
Post's  "Best  Seller." 
She   Was  Treated  as  a  Child   Until   She 
Proved      Herself     Essential      to      One 
Man's    Happiness. 
Pretty   Girl,   Treated   as   Child,   Becomes 
Necessary    to    Man    Who    Had    Simply 
Tolerated  Her. 
Advertising  Aids:     Two  each  one,  three 
and  six-sheets.     Press  sheet.     Filler  sheet. 
Ten-minute  novel.     Slide.     Heralds.  Lobby 
displays,    8x10    sepia,    11x14    sepia,    22x28 
colored.     Cuts. 

Released  March  3. 


"A  Fight  for  Love" 

P.  A.  Powers   Presents   Harry  Carey  in 

Six-Reel    Episode   from   Career  of 

Cheyenne    Harry. 

Reviewed  by  Robert  C.  McElravy. 

AN  unusual  juncture  of  two  familiar 
types  of  yarns  takes  place  in  this 
six-reel  Universal  subject,  "A 
Fight  For  Love."  One  of  these  stories 
is  the  familiar  Western  and  the  other 
the  story  of  the  great  Northwest. 
Harry  Carey  is  the  performer  who 
brings  about  this  curious  union.  He 
appears  in  an  episode  from  the  career 
of  "Cheyenne"  Harry.  This  is  not 
nearly  as  strong  a  story  as  Harry  Carey 
has  been  appearing  in  recently,  though 
it  contains  a  wealth  of  picturesque  set- 
tings and  will  please  in  many  ways.  It 
drags  at  times  and  could  have  been  told 
in  five  reels  to  better  advantage.  The 
character  types  are  al!  good,  the  story's 
chief  weakness  being  its  mechanical  ac- 
tion and  lack  of  suspense. 
Cast. 

Cheyenne  Harry Harry  Carey 

Black    Michael Joe    Harris 

Kate  McDougal Neva  Gerber 

Angus  McDougal Mark  Fenton 

The    Priest J.    Farrel    McDonald 

Indian    Girl Princess   Neola   May 

Story   by   Eugene   B.   Lewis. 
Directed    by    Jack    Ford. 

The    Story. 

Cheyenne  Harry,  finding  a  sheriff  and 
posse  on  his  trail,  who  consider  that  he 
knows  too  much  about  a  certain  cattle- 
rustling  incident,  makes  a  dash  to  safety 
across  the  Canadian  border.  Here  he 
brings  the  posse  to  a  halt  with  his  gun 
and  rolls  a  cigarette  before  the  discom- 
fited men.  But  the  United  States  sheriff, 
balked  by  his  prey,  communicates  with 
the  Canadian  mounted  police  and  Harry 
soon  finds  himself  watched  by  the  latter. 
He  takes  refuge  for  a  time  with  a  band 
of  friendly  Indians  and  later  clashes  over 
an  Indian  girl  with  Black  Michael,  leader 
of  a  gang  of  whiskey  runners.  Harry's 
real  love  affair  comes  with  Kate,  daugh- 
ter of  the  local  trader,  Angus  McDougal. 
Here,  also,  he  finds  Black  Michael  a  rival, 
the  latter  playing  a  double  role  as  lover. 
Michael  kills  an  Indian  and  abducts  Kate, 
but  Harry  follows  him  and  recovers  the 
girl.  He  beats  Michael  in  a  terrific  fight 
and  the  latter  dies,  confessing  his  crimes. 

Publicity  Points:  This  number  is  par- 
ticularly strong  In  the  matter  of  pictures- 
que settings,  which  include  a  lake  in  the 
woods,  snow  scenes  above  the  clouds. 
Indians  catching  fish  at  a  pool,  and  some 
pleasing    night    photographic    effects. 

Advertising  and  Program  Phrases:  Harry 
Carey,  Wild-Riding  and  Straight 
Shooting  Star  of  Many  Photoplays 
Here  Again. 

Speedy  Melodrama  Filled  with  Thrills 
and  Excitement  to  Satisfy  Seekers 
After   the    Sensational. 

"Cheyenne  Harry"  Carey  Is  In  Again 
with  Another  Sensational  Screen 
Drama  of  Speed  and  Action. 

Shotgun  Weddings  and  Bashful  Bride- 
grooms Hook  Up  in  Sensational  Pho- 
toplay. 

Harry  Carey  Star  of  High  Speed  Pho- 
todrama  Alive  with  Thrills,  Sensa- 
tions and  Surprises. 

Advertising  Angles:  Whoop  it  up  for 
Carey  and  tell  that  things  happen  to  him 
in  profusion.  Use  such  angles  as  "The 
course  of  true  love  never  did  run  smooth, 
but  Cheyenne  Harry's  love  affair  was  a 
combination  of  a  storm  at  sea  and  the 
Niagara  whirlpool."  Play  up  the  scenic 
environment  for  a  side  angle. 

Advertising  Aids:  One  design  each  one, 
three  and  six  sheets.  Stock  one-sheet  of 
star.  Colored  and  black-and-white,  lobby 
displays.  Slide.  Heralds.  Players'  cuts 
in  three  sizes.  Scene  cuts  one  and  two 
columns  wide.     Press  book. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1527 


"A  Gentleman  of  Quality" 

Earle   Williams,  Featured  in  Dual  Role, 

Make*  Latest  Vitagraph  Production 

a  Picture  of  Worth. 

Reviewed  by  William  J.   Reilly. 

EARLE  WILLIAMS  and  Katherine 
Adams  are  the  featured  players  in 
the  latest  Vitagraph  production, 
"A  Gentleman  of  Quality."  Aided  by 
the  direction  of  James  Young,  it  makes 
a  picture  of  worth.  This  feature  adds 
another  to  the  list  of  well-executed 
photoplays  of  the  dual  role  type.  It  is 
so  constructed  as  to  avoid  the  use  of 
double  exposure.  The  English  atmos- 
phere maintains  the  Vitagraph  reputa- 
tion for  settings  ot  i«ie  and  fitnes.;. 
The  story  ot  misplace  identity,  from 
Frederic  Van  Rensselaer  Dey's  book 
of  the  same  name,  evolves  a  serious 
complication  of  events  giving  a  man 
with  a  natural  sense  of  honor  a  nar- 
row, harassing  scope  of  activity.  Earle 
Williams'  dual  role  calls  for  strong 
treatment,  particularly  the  part  of  Lord 
John  Hertford,  Lady  Mercy's  husband, 
which  circumstance  forces  him  to  play. 
He  lives  up  to  the  demands  of  the  char- 
acter, assisted  by  the  good  work  of 
Katherine  Adams.  George  Pierce,  as 
the  English  Dean,  gives  an  excellent 
character  portrayal. 

Cast. 

John    Ashton    I  tj.„wi      nrnt:«,«. 

Lord    John    Hertford     S   •••Earle  Williams 

Lady   Mercy    Katherine   Adams 

Hope  Hollister   Joyce  Moore 

Harry    Hollister James    Carpenter 

Robert   Robert  Bolder 

Dean    Douglas    George    Pierce 

Richard  Hertford    Ronald  By  ram 

Story  by  Frederic  Van  Rensselaer  Dey. 
Directed  by  James  Young. 
The  Story 
John  Ashton  quarrels  with  Henry  Hol- 
lister, the  man  who  adopted  him,  and 
leaves  home  for  London.  At  the  samf 
time,  Lord  John  Hertford  is  married  to 
Lady  Mercy  Covington,  and  on  his  wed- 
ding night  is  summoned  to  the  gate  by  a 
mysterious  stranger  and  never  returns. 
Ashton,  injured  in  a  ''affic  accident  in 
London,  is  taken  to  Hertford's  club  and 
recognized  as  Lord  John.  La;ly  Mercy 
claims  him  as  her  husband  and  Ashton 
is  taken  to  Hertford  Hall.  Asshton's  mind 
is  shaken  and  he  himself  doubts  who  he 
is.  He  remains  at  Hertford  Hill,  but 
persuades  the  dean  to  remarry  Lady 
Mercy  to  him.  In  the  meantime,  Lady 
Mercy's  cousin  discovers  Lord  John  in 
India,  and  receiving  a  cable  from  Lady 
Mercy  that  her  husband  has  been  found, 
returns  to  England,  leaving  Lord  John 
under  a  physician's  care,  as  his  mind  is  a 
blank  and  his  health  broken.  Ship- 
wrecked on  his  voyage,  the  cousin  is  seven 
years  in  making  his  way  to  England.  The 
Dean  discovers  that  Ashton  and  Lord  John 
are  twin  brothers,  Sicilian  vengeance  be- 
ing back  of  Ashton's  abduction  as  an  in- 
fant and  Lord  John's  disappearance.  In 
looking  over  the  accumulation  of  seven 
years'  mail,  Lady  Mercy's  cousin  finds  a 
letter  from  Indian  containing  the  infor- 
mation that  Lord  John  died  soon  after  he 
left  for  England. 

Program  and  Advertising   Phrases :— Vita- 
graph Production  with  Earle  Williams 
in   Dual   Role  Startling  Story   of  Mis- 
placed Identity. 
Earle      Williams,      Popular      Vitagraph 
Star,   Seen    in   Powerful   Dual   Part   In 
Big  English  Story. 
Mistaken   Identity,    Complicated   Events, 
Dramatic   Situations   Give   Earle   Wil- 
liams   Big   Opportunity   in    Newest    of 
His  Vitagraph  Features. 
Unusual    Situations   of   Vitagraph    Story 
with  Mistaken   Identity    Theme    Adds 
Another  Strong  Production  to  List  of 
Dual  Role  Pictures. 


Earle  Williams  as  a  Gentleman  of  Qual- 
ity and  Honor  in  Latest  Vitagraph 
Photoplay  Featuring  Him  in  Dual 
Role. 

Advertising:  Angles i  Advertise  the  star 
and  play  up  the  features  of  the  story 
asking  the  reader  what  he  would  do  if  he 
were  suddenly  asked  to  accept  the  same 
situation.  You  can  work  the  put-your- 
self-in-his-place  angle  for  a  big  winner, 
working  in  all  the  features  up  to  the 
denouncement  by  the  cousin  and  wind- 
ing up  with  "What  would  you  do?"  Work 
hard  on  your  newspaper  or  throwaway 
campaign  since  you  cannot  use  stunts  to 
advantage. 

Advertising  Aids:  One  design  each  one, 
three  and  six-sheets.  Window  cards. 
Lobby  display,  11x14  and  22x28.  Heralds, 
Slides.      Plan   book.     Press   sheet. 

Released    March    17. 


"The  Winning  Girl" 

Paramount      Presents      Dainty      Shirley 
Mason    in    an    Old-fashioned    Story. 

Reviewed    by   Louis   Reeves   Harrison. 

THE  winning  quality  of  this  release 
lies  in  the  performance  of  Para- 
mouht's  youthful  star  as  a  plucky 
little  girl  of  few  words  and  character- 
istic energy.  Shirley  Mason  has  a  bur- 
den to  carry  in  interpreting  the  leading 
role  in  a  story  without  suspense — the 
plot  is  placarded  in  the  title — without 
other  dramatic  material  than  the  dis- 
covery of  a  spy  plot  and  all  to  lift  the 
time-honored  mortgage  from  her  fam- 
ily home.    There  is  also  the  usual  par- 


Shirley  Mason 

Who  Is  "The  Winning  Girl." 

ental  objection  on  the  part  of  the  rich 
mother  of  the  young  man  she  loves,  all 
conquered  by  her  plucky  determination 
to  work  for  a  living  The  Shirley 
Mason  personality  and  that  of  her  sup- 
port gives  color  and  vivacity  to  the 
play.  The  story  is  best  suited  to  mat- 
inee audiences  as  it  is  clean,  wholesome 
and  has  a  modern  motive. 
Cast. 

Jemmy  Milligan Shirley  Mason 

Major    Milligan Theodore    Roberts 

Jack  Milligan Harold  Goodwin 

Percy    Milligan Lincoln    Steadman 

Vivian    Milligan Clara    Horton 

Gwendolyn   Milligan Jeanne   Calhoun 

Second  Mrs.  Milligan.  ..  .Edy the  Chapman 

Stanley    Templeton Niles    Welch 

Mrs.    Templeton Helen    Dunbar 

Story   by   George   Weston. 

Scenario  by   Will  M.   Ritchey. 

Directed  by  Robert  G.  Vignola. 


The    Story. 

Little  Jemmy  Milligin,  so  named  because 
her   father   expected   his   first   born    to   be 
a    boy    called    James,    grows    up    with    a 
brother  who  followed  her  and  three  chil- 
dren   of    her    father's    second    wife.      She 
falls  in  love  with  the  oldest  son  of  a  rich 
woman    next    door,    but   refuses    to   marry 
him   because   of  his  mothers  objection   to 
the  match.     He  goes  away  to  war.  Jemmy 
finds    her   father   in    financial   straits,    and 
induces   the   other   four   children   to   work 
with   her  in  a  textile   factory.     She   there 
discovers    a    conspirator    dosing    airplane 
oloth   with   acid   and   captures   him   single 
handed.     Through  this  exploit,  by  her  ex- 
hibition   of    pluck    and     energy,     she     re- 
establishes her  father's  finances  and  wins 
consent  to  marry  the  man  she  loves  when 
he   returns   home,   a   wounded    hero. 
Program   and   Advertising   Phrases:     Love 
and  Loyalty  Mingled  in  Stirring  Pho- 
toplay  with  a  War  Angle. 
Shirley  Mason  Star  of  Paramount's  Lat- 
est Screen  Creation  Has  Ideal  Role. 
Plucky    Girl-   Saves    the    Day    for    Her 
Country    in    Grave    Crisis    of    Spy    In- 
trigue. 
Clean,  Wholesome  and  Satisfying  Screen 
Entertainment    Starring   Dainty   Shir- 
ley Mason. 
Spy    Plot    and    Hun    Intrigue    Combined 

with  Engaging  Love  Story. 
Advertising  Angles s  Unless  you  have 
had  Miss  Mason  in  other  productions,  it 
will  be  necessary  to  establish  her  in  the 
minds  of  your  patrons.  To  this  end  dwell 
upon  her  daintiness  end  ability  in  your 
advertising,  and  try  to  get  the  local  paper 
to  run  the  personal  press  stories.  If  the 
star  is  not  well  known,  work  strongly 
upon  the  story  angle.  Recall  the  story 
as  published,  and  tell  that  it  is  the  ro- 
mance of  a  girl  who  was  not  ashamed  to 
work  in  a  factory  to  help  her  country 
and  at  the  same  time  build  up  the  fam- 
ily's falling  fortunes.  Try  pasting  the 
town  with  "Who  will  be  the  winning 
girl?"  and  then  when  interest  in  the  sup- 
posed contest  is  aroused,  explain  that  the 
winning  girl  will  be  at  your  house  on  a 
certain   date. 

Advertising  Aids:  Two  each  one,  three 
and  six-sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay  out  mats.  Slides. 
Press  book. 

Released   Feb.    23. 


"Children  of  Banishment" 

Five-Reel       Select       Picture       Features 

Mitchell  Lewis  in  Story  of  Lumber 

Camp. 

Reviewed  by  Robert  C.  McElravy. 

RUGGED  scenic  effects,  set  forth  in 
attractive  photography,  are  the 
outstanding  feature  of  this  five- 
part  picture,  "Children  of  Banishment." 
It  is  a  production  that  has  many  pleas- 
ing features  and  a  capable  cast,  headed 
by  Mitchell  Lewis,  whose  former  pic- 
tures have  been  unusually  strong,  but 
in  a  dramatic  way  this  particular  offer- 
ing is  disappointing.  Many  of  the  in- 
cidents, such  as  Allen's  former  crooked- 
ness, and  Hill's  threatened  effort  to  buy 
Allen  off,  are  either  irrelevant  or  weak- 
ly brought  out,  so  that  on  the  whole 
there  are  few  big  moments  worthy  of 
mention.  Certain  episodes  are  pictur- 
esque or  exciting  in  themselves,  but  they 
have  been  strung  together  with  little  or 
no  suspense. 

Cast. 

Dick   Bream Mitchell   Lewis 

Mrs.  Eloise  Mackenzie Bessie  Eyton 

Allen  Mackenzie Herbert  Heyes 

Dan  Silver Arthur  Morrison 

Tom    Devon Tom    Bates 

Hill George   Nichols 

Boardinghouse   keeper Jane   Keckley 

Story   by   Francis  William   Sullivan. 

Scenario   by  Norval   MacGregor. 

Directed  by  Norval   MacGregor. 


1528 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


The    Story. 

Dick  Bream  is  foreman  for  a  lumber 
firm,  known  as  Hill  &  Burchard.  He  has 
discovered  a  new  tract  of  timber,  known 
as  the  "Y,"  and  resigns  from  the  company 
in  order  to  purchase  it  on  hid  own  account. 
Hill,  the  senior  member  of  the  firm,  also 
wants  the  "Y"  and  waxes  indignant  when 
he  learns  that  Dick  has  entered  into  a 
partnership  with  a  newcomer,  Allen  Mac- 
Kenzie.  Hill  tries  to  locate  on  the  tim- 
ber land,  but  the  new  firm  beat  him  to 
it,  and  he  then  tries  to  buy  off  MacKen- 
zie. 

Dick  discovers  that  MacKenzie  is  about 
to  sell  a  half  interest  to  Hill,  and  forces 
MacKenzie  to  put  his  half  in  his  wife's 
name.  Later  MacKenzie  decides  to  run 
straight  and  the  scenes  change  to  the  tim- 
ber region.  Here  Dick  suddenly  finds  that 
he  has  fallen  so  violently  in  love  with 
MacKenzie's  wife  that  he  cannot  remain 
in  the  camp  longer.  He  decides  to  go,  but 
MacKenzie  follows  him.  They  meet  near 
a  mountain  stream,  into  which  MacKenzie 
falls.  Dick  saves  his  partner's  life,  but 
he  develops  pneumonia  as  a  result  of  the 
exposure  and  dies  at  the  close,  wishing 
happines  to  MacKenzie  and  the  woman 
both  love. 

Publicity   Points. 
There  are  any  number  of  splendid  out- 
door  scenes   in    this,   mast   of   which   were 
taken   in   the  Sierra  Nevada  mountains   at 
an  elevation  of  10,000  feet.     The  felling  of 
great  trees,  logging  in  the  snow  and  the 
rescue   of   MacKenzie    from    the   mountain 
stream  are  all  good  features. 
Program  and  Advertising  Phrases:     How  a 
Gentle       Woman       Transformed       Her 
Rugged    Husband    Into    a    Companion- 
able Helpmate. 
Strong    Story    of    Rugged    Men    and    Big 

Scenes  in  the  Open  Country. 
"Vigorous    Story,    Produced   With    Thrills 
and   Sensation   to   Inspire   Enthusiasm. 
Mitchell   Lewis,   Hero   of   "The    Barrier," 

Star  in  Another  Sterling  Photoplay. 
Story  of  Strife  and  Battle  in  the  Lumber 

Camps. 
Advertising  Angles:  Make  use  of  the 
fact  that  this  story  is  taken  from  a  well 
known  novel,  but  sell  Mitchell  Lewis  in 
the  story,  making  him  your  chief  argu- 
ment, for  his  personality  is  not  easily 
forgotten.  Remind  your  patrons  of  his 
other  plays  you  have  had,  and  make  that 
the  appeal.  Get  a  good  tie-up  with  his 
preceding  plays.  If  he  is  new  to  your 
audience,  tell  them  that  he  is  one  of  the 
most  virile  figures  in  photoplay  and  urge 
them  to  get  acquainted.  Don't  go  in  for 
stunt  stuff  unless  you  have  a  ballyhoo 
house  and   must.     Sell   the   name. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Window  cards,  14x21.  Heralds.  Lobby 
display  photographs,  8x10,  11x14,  22x28. 
Slides.  Cuts,  two  one-column,  two  two- 
column,  one  three-column,  one  one-half- 
column  cut  of  star  and  one  one-column 
and  one  two-column  cuts  of  star. 
Released   in   February. 


"The  Amazing  Wife" 

Carl  Laemmle  Presents  Mary  MacLaren 

In    Strong    Six-Part    Emotional 

Subject. 

Reviewed  by  Robert   C.  McElravy. 

THIS  six-part  Universal  offering, 
"The  Amazing  Wife,'  is  well  above 
the  average  story  of  the  emo- 
tional, heart  interest  type.  It  has  one 
of  the  most  unusual  main  situations  im- 
aginable, and  from  the  moment  the 
heroine,  Cicely,  finds  herself  facing  her 
supposedly  dead  husband,  alive  and  well, 
the  observer  is  kept  in  an  anxious  state 
of  wonderment  as  to  the  outcome.  It 
must  be  stated  that  more  skill  has  been 
employed  in  contriving  this  unique  sit- 
uation than  in  solving  its  many  diffi- 
culties, but  nevertheless  the  attention  is 
firmly  held  and  the  denouement  is  sat- 
isfactory. 
Good  acting  and  intelligent   direction 


are  everywhere  in  evidence  in  this  pro- 
duction. Mary  MacLaren  is  an  admir- 
able type  for  Cicely,  and  arouses  real 
pity  for  her  sad  plight  at  the  beginning. 
She  cleverly  portrays  the  cunning 
wrought  in  the  girl's  mind  by  force  of 
circumstances.  Frank  Mayo  is  also  ex- 
cellent in  the  role  of  the  returned  sol- 
dier., who  faces  a  surprising  situation 
with  true  gallantry. 

The  number  as   a  whole  is   strong  in 
entertaining  qualities. 
Cast. 

Cicely    Osborne Mary    MacLaren 

Lieut.   John   Ashton Frank   Mayo 

Philip   Ashton Stanhope   Wheatcroft 

Claire    Winston Ethel   Lynne 

John   Ashton    (laborer) ...  .Seymour   Zeiliff 
Story   by   Elinor    Chipp. 
Scenario  by  Ida  May  Park. 
Directed   by   Ida   May   Park. 
The    Story. 
Cicely   Osborne   marries   John   Ashton,    a 
laborer,  whom  she  does  not  really  love,  in 
order   to  obtain   help   for  her  sick   mother. 
The   husband   is   killed   in   a  cabaret   quar- 
rel,   immediately    following    the   ceremony, 
and    her    mother    also    dies    shortly    after- 
ward.     While    sitting    in    a    park,    contem- 
plating suicide,   Cicely  reads  of   the   death 
of    Lieut.    John    Ashton    in    France.       She 
determines,    in    her    desperation,     to    pass 
herself    off    as    the    widow    of    the    soldier. 
Much   to   her   surprise,   the   lonely   and   be- 
reaved    parents     receive     her    kindly     and 
welcome    her    to    their    beautiful    country 
home.      Philip    Ashton,     a     cousin,     alone 


Mary  MacLaren 

Starring   in   "The   Amazing   Wife." 

doubts    her    story,    but    he    remains    silent 
for  the  time. 

The  situation  becomes  filled  with  dra- 
matic interest  when  Lieut.  Ashton  sud- 
denly appears,  alive  and  well.  He  does 
not  immediately  denounce  Cicely  for  her 
imposture,  but  determines  to  give  her  a 
chance.  Philip  is  not  so  kind,  however, 
and  endeavors  to  ruin  the  girl's  reputa- 
_  tion.  He  almost  succeeds  in  doing  this, 
but  Ashton,  who  in  time  becomes  fond  of 
her,  protects  Cicely's  name  and  eventually 
marries  her. 

Program  and  Advertising  Phrases:  Pretty 

Mary   MacLaren,    Star   of    "Shoes"    and 

Other   Problem   Plays,   Now   Comes   In 

Drama  of  Woman's   Psychology. 

She  Needed  a  Home  and  Took  a  Chance 

to  Become  a  War  Widow. 
Venturesome       Girl       Takes       Desperate 

Chance   to   Win   a  Happy   Home. 
Posing   as   a   War   Widow    Strange    Fate 

Discloses  Her  as  a  Happy  Bride. 
One    of    the    First     Stories     to     Give    a 

Strange  Twist  to  War's  Aftermath. 
Advertising    Angles:     Play    strongly    on 


Miss  MacLaren's  name,  but  offer  the  high 
lights  of  the  story.  Take  it  up,  situation 
by  situation,  either  in  a  series  of  adver- 
tisements or  in  one  larger  space.  It 
should  pay  to  use  some  teasers  before  the 
full  advertising,  such  as  "Marries  a  man 
to  gain  support  for  her  mother  and  loses 
husband  and  mother  on  her  wedding 
night,"  "Took  name  of  a  dead  hero  only 
to  find  he  had  not  been  killed,"  and  sim- 
ilar punches.  Then  spring  the  title  and 
repeat  these  paragraphs. 

Advertising  Aids:  One  design  each  one, 
three  and  six  sheets.  Stock  one-sheet  of 
star.  Colored  and  black-and-white  lobby 
displays.  Slide.  Heralds.  Players'  cuts 
in  three  sizes.  Scene  cuts  one  and  two 
columns  wide.     Press  book. 


"Go  Get  'Em  Garringer" 

Five-Reel  Astra-Pathe  Subject  Present* 
Melodramatic    Story    of    the    West. 

Reviewed  by  Robert  C.  McElravy. 

IN  this  five-reel  Astra-Pathe  produc- 
tion, "Go  Get  'Em  Garringer,"  there 
is  almost  a  return  to  the  early 
methods  of  constructing  Western  melo- 
drama. It  has  any  number  of  sensa- 
tional episodes,  of  the  gun-shooting 
type,  but  not  much  attention  has  been 
paid  to  probabilities  and  the  general 
construction  resembles  that  of  a  serial. 
It  has  moments  that  are  convincing, 
but  the  story  is  halting  and  rather  thin 
in  places.  At  the  same  time  it  is  a  sub- 
ject that  will  interest  certain  audiences 
very  much  and  will  abundantly  enter- 
tain those  with  a  liking  for  straight 
melodramatic  effects.  The  settings  are 
in  good  keeping  with  the  story,  which 
is  located  in  a  mountain  region.  The 
gun-fighting  is  picturesque,  though  not 
as  thrilling  as  it  would  have  been  if 
more  convincing. 

Cast. 

Wilma    Wharton Helene    Chadwick 

"Drive"   Garringer Franklyn   Farnum 

"Bull"    Ross Joseph    Rickson 

"Red"     McCarty Dick     Loreno 

Story  by  John  Clymer. 
Scenario  by  Frank  Smith. 
Directed  by  Ernest  Traxler. 
The  Story. 
The  Triple  Arrow  Gang  has  been  en- 
gaged on  various  marauding  tours  on  the 
premises  of  the  Parsors  Land  Reclama- 
tion Company,  operating  on  the  Arizona- 
Mexican  border.  The  company  finally 
sends  "Drive"  Garringer  to  the  scene  of 
action  to  clean  things  up.  He  arrives  and 
discovers  that  the  sheriff  and  many  of  the 
citizens  of  Puma  City  are  in  league  with 
the  gang.  "Drive"  quickly  comes  into  con- 
tact with  Ross  and  McCarty,  the  gang 
leaders,  who  are  at  the  time  both  in  love 
with  Wilma  Wharton,  daughter  of  a 
homesteader.  McCarty  has  lured  the  girl 
into  a  marriage,  under  pretence  of  pro- 
tecting her.  Drive  gets  into  a  shooting 
scrape  shortly  after  his  arrival,  and  the 
girl  conceals  his  in  her  'dobe  hut  when 
he  has  been  wounded. 

The    subsequent    action    has    to    do    with 
clashes    between    Drive    and    members    of 
the    Triple   Arrow   Gang.      The    girl    has   a 
handkerchief,    given    her    by    Ross,    which 
bears   a   mysterious   emblem   and   she   uses 
this   at   times  for  her  own   protection   and 
that    of    Drive.      In    the    final    fighting    she 
rides   away   and    brings   help    to    the    hero, 
who  is  defending  her  abode. 
Publicity   Points:   There   are    some    pictur- 
esque   riding    scenes    in    this    number 
and    many    of    the    scenic    effects    are 
good.    The  gun-fighting  on  the  streets 
of  Puma  City  is  also  a  strong  feature. 
Program  and  Advertising  Phrases:  Thrill- 
ing   Western    Story    Filmed    with    Ex- 
citing   Details    and    Sensational    Out- 
come. 
Franklyn    Farnum    Star    of   Many    Blue- 
birds  Seen  Now  in  Sensational  West- 
ern   Film    Produced    by    Astra    Photo- 
plays. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1529 


Vigorous      Story      of      Arizona-Mexican 
Border    Detailing   Active   Life    on    the 
Rugged  Frontier. 
Fast     Work,    Hard     Fighting,     Straight 
Shooting   and   Wild   Riding   In   Sensa- 
tional Western   Photoplay. 
Plenty  of  Thrills  and  Excitement  Make 
Western     Photoplay     Most     Vigorous 
Picture  Entertainment. 
Advertising    Angles:     Play    up    Farnum. 
The  most  novel  point  in  the  story  Is  that 
the  heroine  is  persuaded  into  a  real  mar- 
riage on  the  plea  that  it  is  a  mock  cere- 
mony,   reversing    the    usual    run.       Make 
this  your  talking  point,  working  in  some 
of  the  story  angles. 

Advertising  Aids:  One  one-sheet,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Lobby  displays,  11x14,  both  in  sepia  and 
color;  also  22x28.  Slide  Campaign  book. 
Cuts. 

Released  March   23. 


"It's  a  Bear" 

Triangle       Special        Featuring       Taylor 

Holmes   Is    Wholesome  and 

Entertaining  Comedy 

Reviewed   by  Margaret   I.   MacDonald. 

THE  Triangle  five-reel  special,  "It's  a 
Bear,"  featuring  the  popular  film 
star,  Taylor  Holmes,  belongs  to 
that  clean  comedy  type  which  is  always 
welcome  and  sometimes  hard  to  find.  Its 
character  is  principally  Western,  and 
what  it  lacks  in  the  side-splitting  qual- 
ity is  due  to  construction  and  directing. 
The  work  of  the  star  is  good — he  gets 
away  with  the  opportunities  afforded 
him  in  a  cleancut,  characteristic  fashion. 
The  story  on  which  the  picture  is  based 
lacks  that  substantiality  which  offers  by 
way  of  situation,  scope  for  comic  inci- 
dent. In  following  the  narrative  form 
of  construction  the  picture  has  lost  some 
of  the  "punch"  which  it  should  have 
had,  but  withal  it  contains  a  lot  of 
comedy  that  will  win  many  laughs. 
Cast. 

Orlando   Winthrop Taylor  Holmes 

School  Teacher Vivian  Reed 

William  Cogney Howard  Davies 

An  Old   Flame  of  Cogney's, 

Edna  Phillips  Holmes 

The    Bear "Bessie" 

Story  by  Nina  Wilcox  Putnam  and  Norman 
Jacobson. 
Directed  by  Lawrence  Windom. 
The  Story. 
The  son  of  a  wealthy  Bostonian,  reared 
in  a  careful  domestic  atmosphere,  becomes 
addicted  to  the  study  of  bugs  to  the  extent 
that  his  father  believes  him  to  be  worth- 
less. One  day,  goaded  by  the  patronizing 
attitude  of  both  servants  and  parents,  he 
decides  to  follow  the  advice  of  a  book 
which  he  has  been  reading  and  "get  the 
drop  on  the  other  fellow."  To  the  surprise 
of  friends  and  associates  he  decides  to  go 
West  and  take  over  the  management  of  his 
father's  sheep  ranch.  He  arrives  on  the 
scene  with  baggage  not  understood  by  the 
cowboys,  including  golf  sticks,  hat  box 
and  other  accessories.  In  trying  to  unseat 
him  through  making  him  the  butt  of  a 
number  of  practical  jokes,  they  discover 
what  kind  of  stuff  the  tenderfoot  is  made 
of.  He  gets  the  drop  on  them  at  every 
turn  and  steals  the  heart  of  the  pretty 
school  teacher  of  the  settlement  in  the 
bargain. 

Publicity    Points. 
In  most  cases  the  wisest  plan  Is  to  "get" 
the  other  fellow  before  he  gets  you. 

A   man   can't   always   be   judged   by   his 
associates — Orlando    liked    bugs,     but    he 
turned  out  to  be  a  "bear." 
Program    and    Advertising    Phrases:      Ap- 
pearances    Are     Often     Deceitful — the 
"Bug"  Sometimes  Turns  Out  to  Be  "a 
Bear." 
Taylor  Holmes  Star  of  Latest  Triangle 

Proves  to  Be   'a  Bear." 
How    a    "Tenderfoot"    from    the    Placid 
East  Showed  His  Metal  to   the   "Wild 
West." 


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SESSUE    HAYAKAWA 
PRODUCTIONS 

Haworth  Pictures  Corporation 

H.   W.  Hellman   Bldg.,   Los  Angeles,   Cal. 


THE  CINEMA 

NEWS  AND  PROPERTY  GAZETTE 

30  Gerrard  Street 
W.  I.  London,  England 

Has  the  quality  circulation  of  the  trade 

in     Great     Britain    and    the    Dominions. 

AH   Official   Notices   and   News   from  the 

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THE    OFFICIAL    ORGAN    OF 

THE  CINEMATOGRAPH   EXHIBITORS'  ASSOCI- 
ATION OF  GREAT  BRITAIN  &  IRELAND,  LTD. 


Taylor  Holmes,  Famed  Comedian  of  Stage 
and  Screen,  in  His  Newest  Photoplay. 

How  the  Placid  Tenderfoot  Turns  the 
Tables  on  His  Tormentors. 

Advertising  Angles:  If  you  have  not 
previously  used  Holmes,  identify  him  to 
your  patrons.  If  you  have  had  him  make 
the  most  of  the  announcement  of  hi8 
change  of  company.  Use  the  title  for  a 
teaser  with  "See  our  feature  (date);  You'll 
Agree  'It's  a  Bear.'  "  "When  you  get  ready 
for  your  regular  newspaper  work  hammer 
on  the  effect  the  Eastener  who  could  out- 
play, out-guess  and  out-ride  the  cowboys 
and  who  was  a  regular  fellow  even  if  he 
did  raise  sheep.  Pull  up  the  features  sing- 
ly and  add  "Can't  you  imagine  Taylor 
Holmes  playing  a  part  like  this?"  You 
can  create  a  big  demand  through  adroit 
work. 

Advertising  Aids:  One  design  each  one, 
three  and  six-sheets.  Special  process  art 
heralds.  Lobby  displays,  11x14  and  22x28. 
Photographs.  Slides.  Electros  and  mats. 
Triangle  magazines.     Press  sheets. 

"A  Heart  in  Pawn" 

Consistent  Story  and  Authentic  Settings 

Characterize    Latest    Haworth 

Production. 

Reviewed   by   Margaret   I.   MacDonald. 

THE  latest  Haworth  production 
featuring  Sessue  Hayakawa  is  one 
of  the  best  reproductions  of 
Japanese  life  and  atmosphere  that  the 
screen  has  presented.  William  Worth- 
ington,  director,  with  the  aid  of  a  group 
of  Japanese  players,  has  succeeded  in 
telling  a  gripping  tragedy  of  Japan. 
The  story  has  been  put  across  in  an 
emotional  language  that  can  be  readily 
understood  by  an  American  public.  It 
has  been  staged  in  the  Japanese  tea 
garden  of  Golden  Gate  park,  San  Fran- 
cisco and  vicinity.  Sessue  Hayakawa 
has  never  done  better  work  than  in  this 
picture,  which  offers  opportunities  for 
colorful  characterization.  Tsura  Aoki 
has  also  proved  her  claim  to  dramatic 
talent,  giving  a  graceful  and  touching 
portrayal  of  the  little  Japanese  wife 
who  was  sentenced  to  prison  for  killing 
in  self  defence.  The  construction  of 
the  picture  is  much  above  the  average, 
and  the  plot  is  one  which  allows  for 
plenty  of  interesting  incident. 
Cast. 

Toyama Sessue    Hayakawa 

Emily    Stone Vola    Vale 

Sada Tsuru    Aokl 

Scenario   by   Frances   Guihan   and   Thomas 

J.  Geraghty. 

Directed  by  William  Worthington. 

The    Story. 

Toyama,  a  Japanese  medical  student, 
secretly  marries  a  pretty  maid  of  his 
native  land,  and  sails  away  to  America  to 
complete  his  studies.  Sada,  his  wife,  gains 
employment  in  a  tea-room  as  a  Geisha 
girl,  and  shortly  afterward  kills  a  rich 
Japanese  who  has  assaulted  her.  A  tele- 
gram reaches  Toyama  telling  him  that 
Sada  is  to  suffer  the  sentence  of  death, 
having  been  guilty  of  the  crime  of  mur- 
der. At  the  death  of  his  friend  and  bene- 
factor, Dr.  Stone,  he  fulfills  a  promise 
made  to  him  by  marrying  his  daughter. 
Upon  his  return  to  Japan  he  is  invited  to 
lecture  to  a  group  of  women  prisoners, 
among  whom  is  his  wife  Sada.  Recog- 
nizing her  husband,  Sada  escapes  from 
the  prison  and  finds  her  way  to  the  old 
home  in  which  Toyama  has  been  living 
with  his  second  wife,  in  ignorance  of  the 
fact  that  Sada  still  lives.  The  situation 
is  further  complicated  by  the  discovery 
that  a  child  which  Toyama  has  taken  into 
his  home  through  charity  is  his  own,  born 
to  him  in  the  prison.  When  he  is  about 
to  kill  himself  he  sees  through  the  window 
of  his  home  Sada,  who  has  sorrowfully 
sized  up  the  situation,  throwing  herself 
to    her    death    in    the    water. 


1530 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


Program  and  Advertising  Phrases t  Dis- 
tance Lends  Fate  a  Helping  Hand  in 
Turning  the  Wheels  of  Sorrow. 
Tragedy  In  Japanese  Tea  Room  Sug- 
gests Power  of  Capital  Against  Help- 
lessness of  Labor. 
Sessue    Hayakawa    in     Beautifully    Set 

and  Costumed  Oriental  Story. 
Film     Version     of     Gripping     Japanese 

Story  Yields  Ideal  Entertainment. 
Strong   Appeal   for    Rights   of   Labor   In 

Fight  with  Capital. 
Advertising  Angles:  Play  up  the  star 
and  tell  enough  of  the  story  to  gain  in- 
terest, stopping  with  the  escape  of  Sada 
from  jail  and  letting  them  wonder  what 
happens.  Work  on  the  curiosity  of  the 
reader  by  reminding  him  that  Sada  is 
wholly  Japanese  and  thinks  along  lines 
different  from  the  American  brain.  Wind 
up  with,  "Did  she  kill  him,  did  she  kill 
her  rival  or  did  she  kill  herself?  You 
must  be  a  Japanese  to   guesfe." 

Advertising  Aids:  Two  designs  each  one 
and  three  sheets.     One  six-sheet.     Thumb- 
nail   and    one    to    three    column    cuts    in 
electro  or  mats.     Press  book. 
Released  in  March. 

"The  Forfeit" 

House     Peters     and     Jane     Miller     Co- 
Starred  in  Excellent  W.  W.  Hodkin- 
son    Western    Production. 

Reviewed  by  William  J.  Reilly. 

RIDGEWELL  CULLOM'S  story, 
"The  Forfeit,"  picturized  by  W.  W. 
Hodkinson,  is  shot  through  with 
hard  moments.  Presented  by  House  Pe- 
ters and  Jane  Miller  in  the  principal 
roles  it  makes  a  powerful  appeal  to  the 
heroic  emotions  of  human  nature,  since 
it  possesses  the  big  spiritual  events  made 
by  the  clash  of  strong  personalities. 
House  Peters  adds  another  success  to 
his  list  in  this  production.  The  story 
is  laid  in  the  West.  Jane  Miller,  in  the 
leading  female,  lifts  House  Peters  up  to 
his  best  by  her  own  characterization. 
Frank  Powell,  the  director,  has  made  a 
number  of  situations  that  drive  straight 
through  to  sympathy  and  appreciation. 
The  conclusion  brings  an  especially 
strong  piece  of  acting.  Viewed  from  all 
angles,  "The  Forfeit"  is  an  excellent  pic- 
ture. 

Cast. 

Jeffrey  Masters House  Peters 

Elvine  "Van  Blooren Jane  Miller 

Bob   Whitestone William   Human 

Sikem  Bruce Hector  V.  Sarno 

Bud  Tristam L.  H.  Welles 

Nan  Tristam Blanche  Abbott 

Dug   McFarlane George   Murdock 

Story  by  Ridgewell  Cullom. 

Scenario   by   Frank   Powell. 

Directed   by   Frank   Powell. 

The    Story. 

Jeffery  Masters,  played  by  House  Pe- 
ters, disinherited  by  his  father,  has  gone 
into  the  cattle  country  and  amassed  a 
fortune.  His  brother  Bob,  also  disin- 
herited, because  of  his  marriage  to  Elvine 
Van  Blooren,  goes  West,  but  soon  drifts 
down  the  scale  until  he  is  the  leader  of  a 
gang  of  cattle  rustlers.  His  wife,  por- 
trayed by  Jane  Miller,  is  unaware  of  her 
husband's  connection  with  the  thieves  and 
innocently  brings  about  his  death  in  her 
effort  to  secure  the  reward  offered  by  the 
authorities  for  the  capture  of  the  gang. 
At  this  time,  Jeffery  Masters,  seeking  his 
brother,  from  whom  he  has  been  separ- 
ated for  years,  arrives  in  time  to  find  Bob's 
body  hanging  where  the  sheriff  left  it.  He 
swears  vengeance  on  the  person  who  be- 
trayed his  brother,  and  events  finally 
lead  up  to  his  marriage,  two  years  later 
to  Elvine,  of  whose  past  he  knows  noth- 
ing. Renewed  rustling  activities  take  him 
again  to  the  scene  of  his  brother's  death, 
and  he  learns  that  his  wife  ia  the  one  on 
whom  his  vengeance,  according  to  his  oath, 
should  fall.  He  is  almost  killed  in  a 
fight  with  two  of  the  thieves,  but  Justice 


authors! 


JET'       If  you  are   not       '^5S  , 
^^^      taking  advantage  of      ^^B 
s^     our  Manuscript  Sales   De-      ^ 
partment — you  are  missing-  more 
than  you  imagine!    This  Depart- 
ment is  under  the  personal  man- 
agement of 

RUTH  S.  ALLEN 

who  recently  resigned  as  Scenario 
Editor  for  Douglas  Fairbanks  to 
join  our  organization.  Miss  Allen 
is  in  constant  touch  with  the  many 
producing  companies  in  Los  An- 
geles and  vicinity — is  personally 
acquainted  with  the  buyers  of 
scripts — and  thoroughly  under- 
stands their  story-requirements, 
which  are  changing  from  day  to 
day. 

Don't  you  see  the  tremendous 
advantage  your  story  will  receive 
in  this  way?  It  will  be  submitted 
in  person  to  the  director,  star  or 
editor  for  whom  it  is  best  fitted. 

Better  get  in  touch  with  us  at 
once— you'll  profit  by  it! 

PALMER   PHOTOPLAY 
CORPORATION 

506  I.  W.  Hellman  Building 
Los  Angeles,  California. 


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Mazda  Lamp  Projection 

ARGUS  LAMP  &  APPLIANCE  CO. 

815-23   Prospect  Ave.  Cleveland,  Ohio 


Inventors  Will  Do  Well 

TO  AVAIL  THEMSELVES   OF   OUR 

EXPERIMENTAL 

DEPARTMENT 

Finest   Tool*.    Instruments,    Apparatus 
TO    DO    THINGS   WITH 

ELECTRIC   COMPOSITOR  CO. 

856    BROAD    ST.  BRIDQEPORT,    CONN. 

Tool*,     Jigs,     Fixtures,     flues,     Punohes,     Diss 

Special    Machinery  Light  MaiulaotuilDtt 


GUARANTEED 

Mailing  Lists 

MOVING  .PICTURE  THEATRES 

Every  State— total,  25,300 ;  by  8Utes,  $3.60. 

PerM. 

1,500    film    exchanges $5.00 

313  manufacturers  and  studios 2.00 

368  machine  and  supply  dealers 2.00 

Further  Particulars: 

A.  F.  WILLIAMS,  166  W.  Adams  St.,Chicago 


finally  comes  to  his  conscience  and  to  Bl- 
vlne. 

Program  and  Advertising  Phrasesi  Tragic 
Story  of  the  Cattle  Country  Depicted 
by   House   Peters   and  Jane   Miller   In 
Powerful    Photoplay. 
Vengeance    Sworn   Against   Betrayer   of 
Brother  Leads  to  House  Peter's  Own 
Hearth  in  Virile  Western  Tale. 
House    Peters   Scores   Another   Triumph 
With    Jane    Miller    in    Picture    Filled 
With     Clashes     of     Strong     Personal- 
ities. 
Harsh   Moments   of   Hodkinson    Feature 
Are  Those  Which  Appeal  to  the  Heroic 
in  Human  Emotions 
Barriers   to   Emotions  Broken   Down   by 
Unusual  Cattle  Country  Story  Featur- 
ing House  Peters  and  Jane  Miller. 
Advertising  Angles >     Feature  the  stars, 
but  work  on  the  big  angle  of  the  woman 
married  to  the  brother  of  the  man  whom 
she  innocently  betrayed  to  his  death.     Put 
it   up   to   your   readers   as  a  problem   and 
leave  them  to  guess  the  answer,  changing 
copy  for  each  advertisement  to  present  the 
angle  in  a  new  light. 

Advertising  Aids:  Tw.i  designs  each  one 
and  three  sheets.     One  six-sheet.     Thumb- 
nail and  one  to  three-column  cuts  in  elec- 
tro or  mats.     Press  book. 
Released  March  10. 


"Her  Code  of  Honor" 

Fine  Acting  by  Florence  Reed  the  Fea- 
ture of  United  Picture  Theatres 
Production. 

Reviewed    by    Edward    Weitzel. 

ORIGINALITY  of  plot  doesn't  al- 
ways get  the  better  of  the  story 
built  from  old  material.  In  the  U. 
P.  T.  production,  "Her  Code  of  Honor," 
the  spectator  will  again  meet  the  situ- 
ation where  a  pair  of  lovers  discover 
they  are  brother  and  sister.  Thanks 
to  the  skillful  way  the  story  has  been 
put  together  and  the  fine  acting  of 
Florence  Reed  as  the  unhappy  heroine 
the  old  situation  retains  all  of  its 
former  power  to  move  the  emotions. 
The  star  acts  the  lighter  scenes  with 
the  finish  to  be  expected  from  her  and 
lifts  the  big  moments  of  the  play  into 
real  tragedy  by  the  force  of  her  natural 
feeling  guided  by  every  resource  of  the 
dramatic  art.  "Her  Code  of  Honor" 
will  hit  the  popular  taste.  The  produc- 
tion, direction  and  supporting  cast  are 
in  keeping  with  all  requirements. 

Cast. 

Helen    j 

Alice  .......!  J  Florence  Reed 

Eugene  La  Salle William  Desmond 

Richard   Bentham Robert   Frazer 

Jacques    Irving    Cummings 

Tom    Davis Alec    Francis 

Jane   Marcelle  Roussillon 

Story   by  Irene  Reals. 
Directed   by  John  M.  Stahl. 
The     Story. 
Artist   life   in   the  Latin  Quarter,   Paris, 
is    first    shown    in    "Her    Code    of   Honor." 
Helen,  a  struggling  young  artist,  is  loved 
by   Tom   Davis,   but   the   girl   has   already, 
given  herself  to  Jacques  before  she  learns 
that  he   is   married   and   has  a  little   son. 
When  her  own  child  is  born  she  intrusts 
it  to  Tom  and  dies  the  same  day.    Davis 
takes  the  baby  back  to  America  and  rears 
her    as    his    own    child.      He    becomes    a 
wealthy  man  and   gives  Alice,   as  Helen's 
child   is   called,   every   luxury.     After   she 
has  grown   to   womanhood,   Alice  meets  a 
young    man    and    the    two    fall    in    love. 
They    then    make    the    terrible    discovery 
that   they   are    brother   and   sister.     Alice 
is    about    to    shoot    herself    through    the 
heart,  but  she  finds  out  that  her  lover  is 
only  her  foster-brother  and  consequently 
no  bar  to  their  marriage  exists.     Florence 
Reed  plays  both  Helen  and  Alice. 
Program   and    Advertising    Phrasesi    Flor- 
ence   Reed,    America's    Leading    Emo- 
tional    Actress,     Star     of     Throbbing 
Problem  Play. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1531 


The  Shortage  of 
American  Standard 
An  Products,  Due  to  Conversion, 

Explanation  from  hdu8trial  to  War  Work 


To  the  users  who  have  been  slightly  inconven- 
ienced through  their  inability  to  get  AMERICAN 
STANDARD  supplies  promptly;  to  AMERICAN 
STANDARD  dealers  everywhere  who  in  the  face 
of  this  extreme  shortage  stood  loyally  by  us  and 
steadfastly  refused  to  offer  substitutes;  we  feel 
that  an  explanation  is  due  for  this  scarcity  of 
AMERICAN  STANDARD  products. 

With  foresight  sufficient  to  judge  that  the  weight 
of  America  would  carry  the  War  to  a  speedy  end, 
we  set  aside  all  personal  interests  and  voluntarily 
offered  our  entire  plant  and  service  to  the  Gov- 
ernment. Regardless  of  the  fact  that  its  regular 
production  would  be  seriously  curtailed;  regard- 
less of  the  setback  which  would  temporarily 
result  to  the  business  it  took  years  to  build  up; 
regardless  of  the  profits  which  would  necessarily 
be  sacrified,  all  of  which  we  stood  ready  to  forfeit. 

It  is  an  honor  to  have  aided  and  to  have  the 
cooperation  of  the  trade  to  serve  our  country. 
We  are  gratified  that  the  country  found  our  fac- 
tory of  value. 

In  the  near  future  we  shall  reproduce  the  testi- 
monials received  from  "Uncle  Sam"  for  our 
accomplishments. 

The  AMERICAN  STANDARD  plant  did  its  full 
share  to  help  win  the  War  and  it  is  now  putting 
forth  all  its  energies  to  supply  the  needs  of  its 
customers  of  the  whole  world. 


THE  AMERICAN  STANDARD  MOTION  PICTURE  MACHINE  COMPANY,   Inc. 

NEW  NAME 

MASTER  MACHINE  TOOL  COMPANY,  Inc. 


THE 

MASTER 

MACHINE 


Telephone: 
Melrose  362-363 


2638-2640  Park  Avenue  (near  140th  Street) 
New  York  City 


Cable  Address: 
AMSCO 


1532 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


Famous    Emotional    Actress    Plays   Dual 

Role    In    Sensational    Photoplay. 
When   It   Came   the   Hour   to   Wed,   They 
Found  They  Were  Brother  and  Sister. 
Startling-   Outcome    of   An    Adventure    in 
Paris  That  Developed  in  An  American 
Betrothal. 
Blind    Love    Gets    Startling    Awakening 
In  Amazing  Twist  of  Impelling  Photo- 
plot. 
Advertising  Angles:   Feature  MiS3  Reed, 
making    ample     use    of    her    photographs 
and    posters.      Make    such    capital    as    you 
can    of    the   title,   working   on   the    inquiry 
style    of    advertising,    as    "What    is    your 
code   of   honor?"    "What   is   a   young   girl's 
code  of  honor?"     "Does  the  code  of  honor 
demand   death   for   lapses?"      Follow    each 
question   with   a   brief   bank   on    the    story 
germane  to  the  question.     And  in  all  dis- 
plays, use   the   "My  greatest  picture,"  and 
for  the  lobby  mount  heads  of  the  star  on 
frame    cards    and    write    this    phrase    with 
heavy    black    crayon,    using    the    portrait 
for  signature. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  one  six-sheet,  one  twenty- 
four  sheets.  Ten  8x10,  eight  11x14  and 
two  22x28  photos,  one  and  two  column 
cuts  of  star,  and  one  ad  cut,  two  two- 
column    scene   cuts,   mats   and    slides. 


4  K.  W.  Electric  Generating  Set. 

60  or  110  volts  for  stationary  or  portable 
moving  picture  work  and  theatre  light- 
ing. Smooth,  steady  current,  no  flicker. 
Portable  type  with  cooling  radiator  all 
self-contained. 

Send    for   Bulletin   No.   21 

Universal    Motor    Co. 

OSHKOSH,    WISC. 


Additional 
Advertising  Aids 


"CREAKING  STAIRS" 
Universal   Presents   Mary   MacLaren   in   an 
Original  Story  of  a  Girl  Who  Took  Life 
as    it    Came. 

Cast. 

"Dear    Lane" Mary    MacLaren 

Mark  Winfield Herbert  Prior 

Fred    Millard Jack    Mulhall 

The    Buyer Clarissa    Selwyn 

Elsie    Lucretia   Harris 

Story  by  Evelyn  Campbell. 
Scenario  by  Rupert  Julian. 
Directed  by  Rupert  Julian. 
The  Story:  Dearie  Lane  is  one  of  those 
unmoral  girls  -who  takes  life  as  it  comes, 
and  she  has  an  affair  with  Mark  Winfield 
with  never  a  thought  of  the  present  or 
future.  Then  she  marries  Fred  Millard 
and  finds  love  in  a  cottage  even  more  de- 
lightful than  being  a  great  lady.  Then 
Winfield  again  crosses  her  path  and  dies 
in  the  little  parlor  of  her  home.  Fearful 
that  her  husband  will  suspect  the  worst, 
she  seeks  to  dispose  of  the  body,  but  only 
suceeds  in  making  things  worse,  and  it  is 
their  cool-headed  boarder,  whom  they 
have  taken  in  to  lighten  the  domestic 
burden,  who  calmly  brings  safety  and 
fixes  the  stairs  of  the  past  that  they  may 
never  creak  again. 

Feature   Mary    MacLaren    as    Dearie,    Jack 
Mulhall   as   her   husband,    Herbert   Prior 
as  the   rich   man. 
Program    and    Advertising     Phrases:     The 
Little    Deceits    of    Life    Sound    Alarms 
Like  the  Creak  of  Stairs  at  Midnight. 
Frail  Woman  Takes  Way  of  Least  Re- 
sistance to  Fancied  Happiness. 
Problem  of  Social  Equality  Worked  Out 

in  Complicated  Episodes. 
Beautiful    Mary    MacLaren    Has    Fitting 

Successor  to  "Shoes." 
Intensely  Interesting  Sociological  Prob- 
lem Screened  Effectively. 
Advertising  Angles:  Make  full  use  of 
Miss  MacLaren's  name  and  tell  that  this 
is  another  story  of  true  life  that  Is 
closer  to  everyday  than  most  persons  rea- 
lize. For  newspaper  work  take  up  the 
various  sensations,  the  girl  who  has  been 
a  mistress  suddenly  confronted  by  her 
tempter.  With  the  sudden  death  of  the 
man  in  her  home.  With  her  efforts  to 
dispose  of  the  body  which  serve  only  to 
Increase  suspicion.  Take  each  one  singly 
and  present  it  forcefully  but  in  few  words 
as  the  foundation  of  an  advertising  ap- 
peal. In  all  of  your  advertising  keep  up 
Miss  MacLaren's  name  and  tell  that  this  is 
a  typical  MacLaren  play. 


National  Electric 
Ticket  Register  Co. 

Manufacturers  of  Electric  Ticket  Inn- 
ing Machines  for  Moving  Picture  The- 
atres and  Restaurants.  Sold  direct  or 
through  your  dealer. 

NATIONAL    ELECTRIC 

TICKET  REGISTER  COMPANY 

1511    North    Broadway 

St    Louis,    Mo.,    U.  S.    A. 


Indispensable    studio    equipment.      Our    beautiful 

PROP  BOOKS 
IMITATION  LIBRARIES 

consisting  of  genuine  new  book-covers,   at  bargain 
prices.     Send    for    samples. 

J.    GOLDNER    &    SON 

99   GOLD    STREET  NEW    YORK    CITY 


lran^ferteK 


Automatically  supplies  only  such  voltage  as 
arc  requires.   No  waste  of  current  in  ballast. 

HERTNER   ELECTRIC    CO. 
West   114th   Street,   Cleveland,  Ohio 


EXHIBITORS 

If  too  want  a  real  picture  organist  or 
write  u.    Endorsed  by  falfgeat  exhibitors  Beat  an* 
West. 

PROFESSIONAL    SCHOOL 
of   PICTURE   PLAYING 

Strand    Theatre  Los    Antele 


AMERICAN 

jfotoplaper 

(Trad*  Mark  Registered) 
The  Musical  Marvel  Write  for  CataJegae 

AMERICAN  PHOTO  PLAYBB  CO. 
•1  West  45th  Street  New  York  City 


For  the  fullest  and  latest  news  ef  the  mov- 
ing picture  industry  in  Great  Britain  and 
Europe— for  authoritative  articles  by  lead- 
in?  British  technical  men — for  brilliant  and 
strictly  impartial  criticisms  of  all  films, 
read 

THE  BIOSCOPE 

The  Leading  British  Trade  Jonrnal  with  an 
International    Circulation 

85  Shaftesbury  Avenue,  London,  W. 
Specimen   on   Application 


COMMENTS 

Pathe  Exchange,  Inc. 

MaLrchK1fi°UAT  BELOW!  molin-Pathe). 
It  ,j  \;~A  comic  "umber  featuring 
Harold  Lloyd,  Bebe  Daniels  and  Harry 
Pollard.  They  ascend  a  twenty-story 
building  in  course  of  construction  and  do 
some  breath-retarding  stunts  in  mid-air 
lne  number  is  very  clever  indeed.  Just 
how  they  managed  to  take  such  chances 
will  puzzle  a  great  many  people.  A  novel 
offering. 

FALSELY  ACCUSED,  (Pathe),  March  2 
-Episode  No.  9  of  "The  Lightning  Raider  " 
This  opens  with  some  exciting  scenes  fol- 
lowing Wu  Fang's  interruption  of  the 
wedding.  He  declares  that  Lightning  and 
Tom  are  brother  and  sister.  Both  Tom 
and  Wu  Fang  visit  the  district  attorney 
to  begin  prosecutions.  Lightning  is  placed 
in  peril  as  a  result  of  Wu  Fang's  accusa- 
tions and  the  number  closes  with  her 
making  a  wild  flight  from  the  secret 
service  men.  The  instalment  is  full  of 
action. 

Universal  Film  Company. 

BEHIND  THE  FRONT  (Century),  Feb- 
ruary 12. — A  two-reel  comic,  with  Hughie 
Mack  and  Alice  Howell  in  the  cast.  This 
contains  a  number  of  laughable  knock- 
about situations.  The  plot  concerns 
Hughie's  entrance  upon  an  army  career. 
There  are  some  amusing  burlesque  trench 
scenes. 

THE  CROOKED  COIN  (Western),  March 
8- — A  two-reel  drama  of  the  great  West, 
particularly  good  as  to  sweeping  scenic 
effects.  The  hero  is  a  good-humored 
bandit  who  holds  up  a  stage  for  the  fun 
of  the  thing  and  wins  the  love  of  the 
sheriff's  sweetheart.  Later  he  relents  and 
returns  the  girl  to  the  sheriff  on  the  flip 
of  a  fake  coin.  The  acting  is  rather 
amateurish,  but  the  number  strikes  a 
good  average. 

THE  LURE  OF  THE  CIRCUS  NO.  17 
(Universal),  March  10. — In  this  instalment 
Eddie  is  tied  to  a  freight  train  and 
dragged  some  distance,  but  he  succeeds  In 
climbing  up  to  safety.  He  later  takes  an 
exciting  spin  on  a  motorcycle  and  makes 
a  dramatic  arrival  in  court  just  in  time 
to  pay  his  note.  The  number  is  well  up 
to  the  standard  set  by  this  serial. 

THE  LURE  OF  THE  CIRCUS  NO.  18 
(Universal),  March  17. — This  final  instal- 
ment brings  the  serial  to  a  close.  It  pic- 
tures the  escape  of  Eddie  and  Alice  from 
the  cabin  and  Eddie's  arrest  for  the 
murder.  But  the  butler  clears  up  every- 
thing by  his  story  satisfactorily,  and  it 
develops  that  he  is  the  father  of  Alice 
Page.  A  farewell  performance  of  the 
circus   closes   this   entertaining  serial. 

THE  POOR  PRUNE  (Nestor),  March  3. 
— A  knockabout  comedy  featuring  Sammy 
Burns.  The  characters  are  rural  types, 
and  the  plot,  such  as  it  is,  deals  with  a 
frustrated  elopement.  The  action  is  of  a 
conventional  sort  and  only  fairly  amus- 
ing. 


Write  for  our  wp-to-date  price  list. 

Amusement  Supply  Co. 

Largest  Exclusive  Dealers  to  the 

MOTION  PICTURE  TRADE 

300-302  Mailers  Bldg. 
5  South  Wabash  Ave. 
CHICAGO,  ILLINOIS 

Dealers    in    Motlograpn.    Standard    and    Simplex 

Moving     Picture     Machines.     National     Carbons, 

Mlnusa   Screens   and   Everything   for   the  Theatre 

WE  SELL  ON  THE  INSTALLMENT  PLAN 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1533 


The  New  York  Studios 


"Scenery    of    Distinction' 


STUDIOS  IN  NEW  YORK 
AND  CHICAGO 

328  West  39th  Street,  New  York 
1022    Consumers    Bldg.,    Chicago 


Four  new  large  picture  houses  we  have  recently  equipped  with  settings: 

The  RIVIERA,  Chicago;  The  PANTHEON,  Chicago;  MOORE'S 
RIALTO,  Washington;  CRANDALL'S  METROPOLITAN,  Wash- 
ington. 


We  Specialize  in 

moving  picture  settings  and  screen  deco- 
rations combining  painted  scenery  with 
fabrics  of  all  kinds. 

Our  designs  are  the  "last  word"  in  this 
class   of   work. 

Write  for  particulars  or  call  at  either 
office. 


An  Announcement 

OUR  ACTIVITIES  for  the  past  year  have  been 
nearly  100  per  cent,  devoted  to  war  production 
of  vital  importance  to  the  government,  com- 
pelling  us   to   discontinue   regular   manufacture   in 
practically  all  of  our  lines. 

The  cessation  of  hostilities  has  now  enabled  us 
to  begin  the  readjustment  to  a  peace  production 
basis.  While  this  adjustment  must  be  gradual, 
we  are  pressing  it  with  all  possible  speed  in  order 
to  satisfy  the  requirements  of  our  normal  trade  at 
an  early  date. 

We  appreciate  the  patience  and  understanding 
with  which  our  patrons  have  reacted  to  the  situation 
and  trust  they  may  continue  to  exercise  such  con- 
sideration until  our  manufacturing  facilities  are 
once  more  on  a  pre-war  footing. 

Bausch  &  jprnb  OPticaV®« 

S66  ST.  PAUL  STREET     ROCHESTER,  N.* 

New    York  Washington  Chicago  San    Francisco 

Leading  American  Makers  of  Microsoopes,  Projection  Apparatus 
(Bal  opt  icons) ,  Photographio  Lenses,  Ophthalmic  Lenses  and 
Instruments,  Range  Finders  and  Oun  Sights  for  Army  and  Navy, 
Searchlight  Reflectors,  Binoculars  and  Other  High-Orade  Optical 
Products. 


^ 


J 


Moving  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  N,  Moore 

PATENT  ATTORNEY 

LOAN  AND  TRUST  BUILDING 

WASHINGTON,   D.  C. 

The  first  important  step  is  to  learn  whether  you  can  obtain  a 
patent  Please  send  sketch  of  your  invention  with  $5.00  and  I  will 
examine  the  patent  records  and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and   manner  of  procedure. 


Personal  Attention 


Established  25  Years 


Does  your  business  fall 
off  in  hot  weather? 

The  TYPHOON  COOLING 
SYSTEM  will  increase  your 
summer  business. 

Its  refreshing  breezes  will 
make  your  theatre  delight- 
fully cool  and  restful  during 
the  hot  summer  months. 

It  will  bring  people  to  your  show 
just  to  "Cool  Off."  And  easily 
pay  for  itself  long  before  summer 
is  over. 

Illustrated,  Typhoon  Booklet  gives  complete 
information.     Send  postcard  for  it — NOW. 

TYPHOON  FAN  COMPANY 

Box  210,  281  Lexington  Ave.,  New  York 


UNIVERSAL  KS3E 


CAMERAS 


PROVIDE  SPEED— EFFICIENCY— RESULTS 

Although  Uncle  Sam  Is  taking  our  entire  output,  we  want  you 
to  get  acquainted  with  this  wonder  camera  now.  You  will  want 
one  just  as  soon  as  they  are  again  available. 

LIVE   WIRE   THEATRE    OWNERS    EVERYWHERE 

Write  for  our  latest  booklet,  "Three  Years'  Profit  in  One." 
It  has  a  message  for  you. 

BURKE  &  JAMES,  Inc. 


240  E.  Ontario  St.,  CHICAGO 


225  Fifth  Ave.,  NEW  YORK 


1534 


THE    MOVING    PICTURE    WORLD 


Mareh  15,  1919 


pniutnt 


List  of  Current  Film  Release  Dates 


mmw 


IlllllllllllUIIIIIllllllIlllffliI 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


General  Film  Company,  Inc. 


gORANTONIA  FILM  COMPANY. 

(Featuring  Charlie  Fang.) 
Parson   Fepp   (One  Reel — Comedy). 
Fang's  Fate  and  Fortune  (One  Reel — Comedy). 

OFFICIAL.   WAR   PICTURES. 

(Committee  on  Public  Information. ) 
Oar  Bridge  of  Ships  (Two  Reel*). 

AMERICAN  RED  CROSS. 

(One-Reel  Patriotic  Films.) 

Firm  Aid  on  the  Pta-re  (One  Part— Patriotic). 

Rebuilding     Broken    Lives     (One    Part— Patri- 
otic*. 

The  Kiddle*  of  No  Man'e  Land  (One  Part— Pa- 
triotic). 

Victorious  Serbia  (One  Part — Patriotic). 

A  Helping  Hand  In  Sicily  (One  Part— Patriotic) . 

Homeward  Bound. 

New  Faces  for  Old. 

Russia  a  World  Problem. 

Arc    Review. 

President  Wilson   Abroad. 

Doughboys  and  Bolshevik!  at  Archangel. 

COSMOFOTOFILM. 

I  Belters  (Six  Parte — Drama). 

AMERICAN  FEATURE  FILM  CORP. 

Eeerts  of  Lore  (Six  Parte— Drama). 

MAXWELL,   PRODUCTIONS. 
The  Married  Virgin  (Six  Parte — Drama). 


Exhibitors-Mutual 


STRAND. 

(One-Reel   Comedies.) 

Feb.     2 — How  to  Be  Happy  Though  Married. 

Feb.     9 — Merely  Marrying  Mary. 

Feb.  16 — Almost  a  Hero. 

Feb.  23— Their  Baby. 

Mar.    2— The  Wigwag  System. 


FEATURES. 


Jan.—' 


The  Eleventh  Commandment   (Ralph  Ince 
Production. 
Feb. — Long  Lane's  Turning. 
Feb. — A   Trick   of   Fate    (Bessie   Barriscale). 
Feb. — What  Every  Woman  Wants. 
Feb.— The  Prodigal  Liar   (William  Desmond). 
Feb. — Martin  Johnson's  "Cannibals  of  the  South 

Seas"   (Final  Installment). 
Mar. — A  Heart  In  Pawn   (Sessue  Hayakawa). 
Mar.— The  Lamb  and  the  Lion    (Billie  Rhodes). 
Mar. — The  Turn  of  the  Road   (all  star  cast). 

OUTDOOR  SUBJECTS. 

Feb.     2 — Doing   the   Dells. 

Feb.     9— A  Bit  of  God's  Country. 

Feb.  16 — Out  Wyoming  Way. 


Pathe  Exchange,  Inc. 


RELEASES  FOR  WEEK  OF  FEB.  9. 

Todd  of  the  Times  (Frank  Keenan). 

The  Lightning  Raider  (Episode  No.  6,  "The  Mys- 
tic Box" — Two  Parts — Drama — Astra) . 

The  Terror  of  the  Range  (Episode  No.  8,  "The 
Hidden  Chart" — Two  Parts — Drama — Di- 
ando). 

Ask  Father  (Rolfn  Comedy — Harold  T.loyd — One 
Reel). 

The  Story  of  the  Orange  (One  Reel  Educational — 
Leggett  Gruen). 

Pathe  News  No.  14  (One  Reel — Topical). 

Pathe  News  No.  15  (One  Reel — Topical). 


RELEASES   FOR  WEEK   OF  FEB.   16. 
The  Lightning  Raider   (Episode  No.  7,   "Meshes 

of   Evil" — Two  Parts — Drama — Astra). 
The  Terror  of  the  Range   (Episode  No.  3,  "The 

Chasm      of      Fear" — Two      Parts — Drama — 

Diando). 
Toto's  Troubles    (Toto-Comedy — Rolln). 
Pathe  Review  No.  3   (Educational). 
Pathe  News  No.  16  (Topical). 
Pathe  News  No.  17  (Topical). 

RELEASES   FOR  WEEK   OF  FEB.  28. 

The  Old  Maid's  Baby  (Marie  Osborne — Five 
Parts — Comedy — Diando) . 

The  Lightning  Raider  (Episode  No.  8,  "The 
Cave  of  Dread" — Two  Parts — Drama — Astra.) 

The  Terror  of  the  Range  (Episode  No.  4,  "The 
Midnight  Raid" — Two  Parts — drama— 
Diando). 

On  the  Fire  (Rolln  Comedy— Harold  Lloyd- 
One  Reel). 

Pathe   News  No.   18   (Topical — One  Reel). 

Pathe  News  No.  19  (Topical — One  Reel). 

RELEASES   FOR   WEEK   OF   MAR.   2. 

Common    Clay     (Fannie    Ward — Seven    Parts — 

Drama — Astra). 
The  Lightning  Raider   (Episode  No.  9,  "Falsely 

Accused" — Two  Parts — Drama — Astra). 
The   Terror  of   the   Range    (Episode   No.   5,   "A 

Threat  from  the  Past" — Three  Parts — Drama 

— Diando). 
Hoot    Man    (Star   Laurel — One    Reel — Comedy — 

Rolin). 
The  Girl   of  Tomorrow. 
Pathe  News  No.  20  (Topical). 
Pathe  News  No.  21   (Topical). 

RELEASES  FOR  THE  WEEK  OF  MAR.  0. 

Carolyn  of  the  Corners  (Bessie  Love). 

The    Lightning    Raider    (Episode    No.    10,    "The 

Baited  Trap" — Two  Parts — Drama — Astra). 
The     Terror    of     the    Range     (Episode    No.    6, 

"Tangled     Tales"  —  Two    Parts  —  Drama  — 

Diando). 
I'm  on  My  Way    (Rolin   Comedy — Harold  Lloyd 

— One  Reel). 
Pathe  News  No.  22  (Topical). 
Pathe  News  No.  23  (Topical). 

RELEASES  FOR  WEEK   OF  MAR.  16. 

The  Lightning  Raider  (Episode  No.  11,  "The 
Bars  of  Death" — Two  Parts — Drama — As- 
tra). 

The  Terror  of  the  Range  (Episode  No.  7,  "Run 
to   Earth" — Two  Parts — Drama — Diando). 

Look  Out  Below  (Rolin  Comedy — One  Reel — 
Harold  Lloyd). 

Pathe    News   No.   24    (Topical). 

Pathe   News   No.    25    (Topical). 

RELEASES  FOR  THE  WEEK  OF  MAIL  23. 

Go   Get   'Em   Garringer    (Helen   Chadwlck — Five 

Parts — Drama — Astra). 
The  Lightning  Raider   (Episode  No.  12,  "Hurled 

Into   Space" — Two   Parts — Drama — Astra). 
The    Dutiful    Dub     (Harold    Lloyd — One    Reel — 

Comedy — Ro-1  in ) . 
Pathe   News  No.  26    (Topical). 
Pathe   News  No.  27    (Topical). 

AMERICAN  FILM  COMPANY. 
(Released  by  Pathe.) 

Fair  Enough  (Marguerite  Fisher). 

When  a  Man  Rides  Alone  (William  Russell). 

Feb.  2 — The  Amazing  Impostor  (Mary  Milea 
Minter). 

Feb.  16 — Molly  of  the  Follies  (Margarita 
Fisher). 

Mar.  2 — Where  the  West  Begins  (William  Rus- 
sell). 

W.    W.    HODKINSON. 
(Released  Through  Pathe.) 

Jan.  27 — Fighting  Through  (B.  K.  Lincoln — Six 
Parts — Drama — Cabanna). 

Feb.  10 — Come  Again,  Smith  (J.  Warren  Kerri- 
gan— Comedy). 

Feb.  24 — The  Love  Hunger  (Lillian  Walker). 

Mar.  10 — The  Forfeit   (House  Peters). 

Mar.  24 — The  End  of  the  Game  (J.  W.  Kerrl-. 
gan). 

Made  In   America. 

Ashley  Miller  Productions — One  Reel — Patriotic. 
Feb.  16 — No.  1,  "Made  in  America." 


Feb.  24— No.  2,  "Nine  Million  Answer." 

Mar.     2— No.  3,  "The  Rookie." 

Mar.  10 — No.  4,  "Victory  Army  in  the  Making. " 

Mar.  17— No.  5,  "Building  the   Soldier." 

Mar.  24— No.  6,  "The  Hated  K.  P." 

Mar.  31 — No.  7,  "Overseas  to  Victory." 

Apr.    7 — No.  8,  "Forward — Always  Forward." 


Fox  Film  Corporation 


BIG   TIME    PICTURES. 

Why  I  Would  Not  Marry. 

Queen  of  the  Sea  (Annete  Kellerman). 

The  Land  of  the  Free. 

The  Prussian   Cur. 

STANDARD    PICTURES. 

Feb.    9 — Every  Mother's  Son. 

Feb.  23— The   Man   Hunter    (William   Farnunv- 

Six  Parts). 
Mar.     9 — When  Men  Desire  (Theda  Bara). 
Mar.  23—  Thou  Shalt  Not  (Evelyn  Neeblt). 
April    6— Wolves  of    the   Night    (William   Far- 

num). 
April  20— The  Siren's  Song  (Theda  Bara). 


EXCEL  PICTURES. 


Feb. 


9— The  Love  Auction   (Virginia  Peareea 
Five  Parts). 
Feb.  23 — Smiles   (Jane  and  Katherlne  Lee). 
Mar.     9 — Gambling        in        Souls        (Madeleine 

Travers). 
Mar.    23— The  Unkissed  Bride   (Peggy  Hylaad). 
April    6 — Married  in  Haste   (Albert  Ray). 

VICTORY  PICTURES. 

Feb.    2 — Luck  and  Pluck  (George  Waleh). 

Feb.  16 — Hell  Roarin'  Reform  (Tom  Mix). 

Mar.  2 — The  Forbidden  Room  (Gladys  Brock- 
well — Five  Parts). 

Mar.  16 — Never  Say  Quit  (George  Walsh). 

Mar.  30— Fighting  for  Gold  (Tom  Mix— Five 
Parts). 

April  13— Pitfalls  of  New  York  (Gladye  Brock- 
well). 

April  27— Help  !  Help  !  Police !  ( George  Walsh) . 

SUNSHINE  &  FOX-LEHRM AN  COMEDIES 

Jan.  26 — Oh,  What  a  Knight  (Two  Parts). 
Feb.    9 — A     Roman    Cowboy     (Tom    Mix— Tie 

Parts). 
Feb.  23 — His  Musical   Sneeze. 
Mar.  29 — Six    Cylinder    Love     (Tom    Mix — Two 

Parts). 
Mar.  23 — Money  Talks. 
April    6 — Tom   and  Jerry   Mix    (Tom  Mix — Two 

Parts). 
April  20 — The   House   of   Terrible  Scandal    (Two 

Parts). 
May    4 — A  Lady  Bell-Hop's  Secret  (Two  Parte). 

MUTT  &  JEFF  ANIMATED  CARTOONS. 

Feb.     2 — Landing  an  Heiress. 

Feb.     9 — The  Bearded  Lady. 

Feb.  16 — 5.000  Miles  on  a  Gallon  of  Gas. 

Feb.  25 — The  Pousse  Cafe. 

Mar.     2 — Fireman  Save  My  Child. 

Mar.     9 — Wild  Waves  and  Angry  Women. 

Mar.  16 — William  Hohenzollern,  Sausage  Maker. 

THE  GREAT  NINE. 

Jan.  12 — The  Regeneration  (All-Star). 

Jan.  19 — The  Broken  Law  (William  Farnum). 

Jan.  26 — Under  Two  Flags   (Theda  Bara). 

Feb.    2—  Infidelity  (All-Star). 

Feb.     9 — The      Soul      of      Broadway       (Valeeke 

Suratt). 
Feb.  16 — The  Darling  of  Paris (  Theda  Bara). 
Feb.  23 — Hoodman   Blind   (William   Farnum) 

PRODUCTIONS    EXTRAORDINARY. 

Salome  (Theda  Bara — Eight  Parts). 
Cleopatra  (Theda  Bara — Eight  Parts). 
Les  Miserables  (William  Farnum). 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1535 


ooooooooooooooooooooooooo 


3C 


CLASSI Fl ED 

PER     WORD     FOR     SITUATIONS 
WANTED    AND    HELP    WANTED 
MINIMUM,    $0.50 


ooooooooooooooooooooooooo 


oooooooooooooooooooooooo 
ADVERTISEMENTS 


5c 


PER  WORD  FOR  ALL 
COMMERCIAL  ADS. 
MINIMUM,    $1.00 


oooooooooooooooooooooooo 


SITUATIONS  WANTED. 

CAMERAMAN — Just  out  of  Government  ser- 
vice. Four  years'  experience,  no  booze  fighter, 
thoroughly  reliable,  not  afraid  of  hard  work, 
will  go  anywhere.  Address  Cameraman  0,  care 
M.  P.  World.  N.   Y.  City. 

YOUNG  MAN,  years  film  experience,  wishes 
studio  position  in  any  capacity.  Philip  Green- 
burg,   158   Bergen  St.,  Newark,  N.   J. 

AT  LIBERTY — Live  wire  theatrical  manager 
wishing  a  position  at  once.  Write  M.  Van 
Buren.  54  W.  Fulton  St,  Gloversville,  N.  Y. 

YOUNG  MAN — Experienced  pipe  organist  at 
liberty.  Large  repertoire ;  popular  and  clas- 
sical. Steady  and  reliable.  Only  first  class 
position  considered ;  New  York  City  or  vicinity 
preferred.  Reliable  Organist,  c/o  M.  P.  World, 
N.   Y.   City. 

LADY  ORGANIST  desires  position  In  exclu- 
sive picture  house ;  college  graduate.  Standard 
and  popular  repertoire.  Must  be  straight  pipe 
organ ;  none  other  considered.  References. 
Isabel   Gray,   General   Delivery,   Bucyrus,   Ohio. 

LADY  PIANIST  desires  position  with  small 
orchestra  or  as  Wurlitzer  operator;  college 
graduate.  Must  be  exclusive  picture  house. 
None  but  reHable  places  considered.  Address 
Mae  Nickle,  General   Delivery,  Bucyrus,  Ohio. 

BUSINESS  OPPORTUNITIES. 

I  WANT  A  LIVE  WIRE  to  sell,  on  a  liberal 
commission,  my  SAMSON  CEMENT  for  films. 
H.  B.  Prlndle,  Riverside,  Conn.  Send  for  free 
sample. 

CENTRAL  AMERICAN  FILM  CO.  desires  to 
secure  films  for  exhibition  in  Central  America 
and  West  Indies  on  percentage.  Right  time, 
quick  action.  New  York  references.  Films, 
c/o  M.   P.  World,  N.   Y.   City. 

CAMERAS,  ETC.,  FOR  SALE. 

FOR  SALE — A  Moy  camera  fitted  with  spiral 
focusing  Jacket,  reverse  drive,  film  punch,  one 
turn,  one  picture  handle,  view  finder,  four 
dark  boxes,  one  2-Inch  Zeiss  lens,  one  3-inch 
Zeiss  lens,  and  English  made  leather  carrying 
case  for  outfit ;  also  one  Motion  Picture  Ap- 
paratus Company  precision  tripod  with  leather 
cover.  Complete  outfit  practically  unused.  State 
best  cash  offer  and  address  in  the  first  place. 
Camera,   Box   13,   Station   G,   N.   Y.   City. 


SENSATIONAL  MONEY  SAVING  bargains  is 
the  title  of  the  latest  photographic  book  just  off 
the  press ;  a  32-page  catalog  filled  from  cover  to 
cover  with  wonderful  offers  in  every  standard 
make  of  tested  and  guaranteed  motion  pioture 
apparatus,  cameras,  lenses,  kodaks,  etc.  It's  the 
biggest  little  thing  in  the  current  photographic 
field.  Worth  its  weight  in  gold  to  you,  and  in 
fact  no  cameraman  in  the  country  can  afford  to 
be  without  a  copy.  Send  for  it  today  ;  yours  for 
the  asking.  David  Stern  Company  ;  in  business 
since  1885 :  1027W  Madison  St.,  Chicago,  U.  S.  A. 

UNIVERSAL  motion  picture  camera  service. 
The  largest  line  in  the  country.  Shipments 
made  immediately  on  all  Universal  cameras. 
Also  new  400-ft.  Universal  model.  Write  for 
terms  and  prices.  We  are  distributors  for  the 
DeVry  projector,  C-3  model,  $180.00 ;  C-90 
model,  $200.00.  Immediate  delivery.  Special 
propositions  on  quantity  orders.  Write  for  our 
famous  Bargain  List.  Eastman  negative  film, 
$37.50  per  thousand  feet.  Everything  for  mak- 
ing motion  pictures.  Bass  Camera  Co.,  Chas. 
Bass,   Pres.,   109   N.   Dearborn   St.,   Chicago,   111. 

GUARANTEED  CAMERAS  at  before  war 
.  prices.  Write  for  bargain  list  and  save  money. 
$175  Cosmograph  home  projector  new  $125. 
Ray,  326  Fifth  Ave.,  N.   Y.   City. 

USED  PATHE,  Zeiss  lens  $250;  Warwick, 
Zeiss  lens  $150 ;  Jure  $50 ;  tripods  $15 ;  Pathe 
$40;  printer  $20.  Ray,  326  Fifth  Ave.,  N.  Y. 
City. 

UNIVERSAL  CAMERA,  four  magazines,  two 
and  three  inch  lenses,  automatic  dissolve  and 
masks,  price  $275.  J.  Jennings,  7  Isabella  St., 
Boston,   Mass. 

THE  NEW  LUXURY  TAX  ADDS  10%  ON 
THE  PRICE  OF  NEW  UNIVERSALS.  OUR 
TREMENDOUS  BUYING  POWER  CAN  SAVE 
YOU  THIS  10%  ON  ALL  NEW  UNIVERSAL 
MOTION  PICTURE  EQUIPMENT.  IMMEDI- 
ATE SHIPMENT  ON  CAMERAS  AND  TRI- 
PODS. THE  LARGEST  LINE  OF  HIGH 
GRADE  USED  MOTION  PICTURE  CAMERAS 
IN  THE  WORLD.  EACH  ONE  BASS  TESTED 
AND  GUARANTEED.  IF  POSSIBLE  COME 
TO  CHICAGO  AND  INSPECT  OUR  WONDER- 
FUL DISPLAY.  YOU  WILL  BE  CONVINCED 
THAT  WE  ARE  THE  ONLY  FIRM  IN  THE 
COUNTRY  WHO  HAVE  THE  GOODS.  Pathe, 
DeBrie,     Prevost,     Bell     &     Howell,     Prestwich, 


Ernemann,  DeFranne  and  U.  S.  Compact 
cameras,  printers,  lights  and  special  lenses. 
Distributors  for  the  famous  DeVry  projectors. 
Model  c  3,  $180.00.  Model  c  90,  $200.00.  Im- 
mediate shipment.  Eastman  perforated  nega- 
tive film  $37.50  per  thousand.  Write  to  the 
Motion  Picture  Headquarters  of  America.  The 
personal  service  of  our  Mr.  Chas.  Bass  Is  yours 
for  the  asking.  Acknowledged  the  most  prac- 
tical motion  picture  specialist  in  America.  We 
have  on  file  testimonials  from  all  parts  of  the 
United  States  and  foreign  countries  to  prove 
that  you  can  obtain  the  greatest  value  and 
service.  Do  not  take  chances  in  buying  an  In- 
strument of  precision  without  getting  our  price. 
BASS  CAMERA  COMPANY,  CHAS.  BASS, 
PRES.,  109  NO.  DEARBORN  ST.,  CHICAGO, 
ILL. 

FILMS  FOR  SALE  OR  RENT. 

FOR  SALE — "Crimson  Stain  Mystery,"  32-ree! 
serial,  featuring  Maurice  Costello,  including  1, 
3  and  6  sheet  posters.  Federal  Feature  Ex- 
change. 729  Seventh  Ave.,  N.  Y.  City. 

A  FEW  SINGLE  REELS.  Good  condition. 
Send  for  list.  $1  to  $5.  Film  Service,  117 
Highland    Ave.,   Middletown,    N.   Y. 

FOR  SALE — Five  reel  production,  negative 
and  positive  copy,  excellent  story,  etc.  Address 
Feature,   c/o  M.   P.   World,   N.   Y.   City. 

FOR  SALE — Posters,  photos,  all  features  and 
comedies,  half  price.  Send  me  your  wants. 
C.  Uttrup,  650  W.  Main  St..  Rochester,  N.  Y. 

THEATRES   WANTED. 

WANTED — Moving  picture  theatre,  about  500 
seats ;  small  town  preferred.  Describe  every- 
thing, and  lowest,  first  letter ;  will  come  Im- 
mediately if  attractive.  Address  Kenneth  Ford, 
c/o  M.   P.   World,  N.  Y.   City. 

EQUIPMENT  FOR  SALE. 

FOR  SALE  CHEAP  four  horse  power  Wotton 
generator,  Automatic  ticket  seller,  exhaust  fan, 
projection  lenses,  booth,  electric  sign  "Puritan" 
arc  lamp,  screen  and  lot  of  articles.  S.  Kron- 
holtz,   Stamford,   Conn. 

FOR  SALE — Theatre  equipment,  booth,  Power's 
No.  6  projector,  screen,  fans,  250  opera  chairs, 
etc.,  cheap  to  quick  buyer.  D.  S.  Goble,  Sussex, 
N.  J. 


ADVERTISING  AIDS  FOR  BUSY  MANAGERS 

in  another  section 

Of  the  MOVING  PICTURE  WORLD 
Will  Furnish  All  the  Matter  Needed  in  Program  Designing 


YOU  ARE  LOSING  OPPORTUNITIES 


Opportunities  to  increase  returns  from  your  business  efforts; 
Opportunities  to  make  your  theatre  more  popular  with  your  public; 
Opportunities  to  present  your  shows  in  the  most  attractive  manner; 
Opportunities  to  make  more  real  money  on  your  present  investment; 
Opportunities  to  absorb  the  brightest  ideas  of  other  good. showmen; 
Opportunities  that  come  to  Exhibitors,  Exchange-men  and  Operators 
Through  the  Service  Rendered  in  the  Pages  of  Moving  Picture  World. 


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1536 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


|iiiiiiimiimmiiimiim nun m m mini in iiiiiini iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniii minim minimum i i imiiimiiiiimiiiimiiiiimimiiiimiiiiiiimiipmiiiimiimiiiii miiimin mini imiiiimiimmiimniiiiiimiiiimimimiiH 

I  List  of  Current  Film  Release  Dates 


iiimiiiiimiiiimiiiiiiiiiiiimiiiiimiiiimiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiimiii 
Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


Metro  Pictures   Corporation. 


METRO  ALL-STAR  SERIES. 

Deo.  23 — A  Poor  Rich  Man  (Bushman  and  Bayne 
— Five  Parte — Drama). 

Dec.  30 — Her  Inspiration  (May  Allison — Five 
Parts — Drama). 

Jan.  6 — The  Gold  Cure  (Viola  Dana — Fire 
Parts). 

Jan.  13 — The  Spender  (Bert  Lytell — Fire  Parte). 

Jan.  20 — The  Divorcee  (Ethel  Barrymore— Five 
Parte). 

Jan.  27 — In  for  Thirty  Days  (May  Allison — Five 
Parte). 

Feb.     3— Faith   (Bert  Lytell). 

Feb.  10 — As  the  Sun  Went  Down  (Edith  Storey). 

Feb.  17 — Johnny  on  the  Spot  (Hale  Hamilton). 

Feb.  24 — Peggy  Does  Her  Darndest  (May  Alli- 
son). 

Mar.     3 — Satan,  Jr. 

Mar.  10 — Blind   Man's  Eyes. 

Mar.  17 — The   Way   of   the   Strong. 

SCREEN    CLASSICS,    INC.,    SPECIALS. 

To  Hell  With  the  Kaiser   (Laurence  Grant  and 

Olive  Tell — Seven  Parte — Drama). 
Pals  First   (Harold  Lock  wood — Six  Parte — Dr.) 
The   Great   Victory,   Wilson   or  the   Kaiser,   The 

Fall  of  the  Hohenzollerns. 
Why    Germany    Must   Pay    (All    Star   Cast — Six 

Parts). 
The    Great    Romance     (Harold    Lock  wood — Six 
Parte). 

NAZIMOVA   PRODUCTIONS. 

Revelation    (Seven   Parte — Drama). 
Toys  of  Fate  (Seven  Parte — Drama). 
Eye  for  Eye   (Seven  Parte — Drama). 

Out  of  the  Fog  (Seven  Parte). 


Triangle  Film  Corporation. 


Date*    and    Title*    of    Trlano-le 

Subject    to    Chana-e   Without   Notice., 

TRIANGLE   PRODUCTIONS. 

Jan.  26 — Unto  the  End  (Crane  Wilbur). 
Feb.    2 — Restless  Souls  (Alma  Rubens). 
Feb.    9 — Secret  Marriage   (Mary  MacLaren). 
Feb.  16— Child    of    M'Sieu     (Baby    Marie    Os- 
borne). 
Feb.  23 — Breezy  Jim  (Crane  Wilbur). 


Vitagraph 


VITAGRAPH  PEATURES. 

The  Adventure  Shop  (Corinne  Griffith — Five 
Parts). 

Jan.  27 — The  Enchanted  Barn  (Bessie  Love- 
Five  Parte). 

Feb.  3 — The  Highest  Trump  (Earle  Williams — 
Five  Parts). 

Feb.  10— Fortune's  Child  (Gladys  Leslie — Five 
Parts). 

Feb.  17.— Silent  Strength   (Harry  T.   Morey). 

Feb.  24 — The  Lion  and  the  Mouse  (Alice  Joyce- 
Special — Six   Parts). 

Mar.     3 — The  Girl  Problem   (Cortnna  Griffith). 

Mar.  10.— The  Wishing  Ring  Man  (Bessie 
Love). 

Mar.  10 — From  Headquarters  (Anita  Stewart — 
Special). 

Mar.  17— A  Gentleman  of  Quality  (Earle  Will- 
lams). 

Mar.  24 — Miss  Dulcle  from  Dixie  (Gladys  Les- 
lie). 

Mar.  31 — Fighting  Destiny    (Harry  T.   Morey). 

Apr.     7 — The  Cambric  Mask  (Alice  Joyce). 

Apr.  14 — The  Unknown  Quantity  (Corinne  Grif- 
fith— Five    Parts). 

BIG  V  COMEDIES. 

Jan.  20 — Traps  and  Tangles    (Two  Parte). 
Jan.  27 — Footballs  and  Fraud  (Two  Parte). 
Feb.     3 — Love  and  Lather  (Two  Parts). 
Feb.  10 — Soapsuds  and  Sapheads  (Two  Parts). 
Feb.  17 — Scamps  and  Scandal  (Two  Parts). 
Mar.  10 — Damsels  and   Dandles    (Two  Parte). 
Mar.  24 — Jazz  and  Jailbirds. 


The  Iron  Test. 

( Drama — Eaoh   Episode  in  Two  Part* — Featur- 
ing Antonio   Moreno  and   Carol  Hattoway.) 
Jan.     6— No.  12,  "The  Span  of  Terror." 
Jan.  13— No.  13,  "Hanging  Peril." 
Jan.  20 — No.    14,    "Desperate    Odds." 
Jan.  27— No.    15,    "Riding   with    Death." 

THE  MAN  OF  MIGHT. 
Drama — Fifteen    Episodes — Two     Parts    Each — 
Featuring   William  Duncan,  supported  by 
Edith    Johnson    and    Joe    Ryan. 
No.     1 — "The    Riven    Flag." 
No.     2 — "The   Leap    Through    Space." 
No.     3— "The    Creeping   Death." 
No.     4 — "The    Gripping    Hand." 
No.     5 — "The  Human  Shield." 
No.     6 — "The   Height   of   Torment" 
No.     7 — "Into    the    Trap." 
No.     8 — "The   One    Chance." 
No.     9 — "The   Crashing   Horror." 
No.  10 — "Double    Crossed." 
No.  11 — "The   Ship  of  Dread." 
No.  12 — "The  Volcano's   Prey." 
No.  13— "The   Flood    of   Dispair." 
No.  14 — "The  Living   Catapult." 
No.  15 — "The   Rescue." 


Mar.  10— The  Scarlet  Shadow  (Mae  Murray— Six 
Parts — 03627). 

Mar.  17— The  Light  of  Victory  (Munroe  Salis- 
bury—Drama)— 03637. 


UNIVERSAL    SCREEN    MAGAZINE. 

Feb.     7 — Issue   No.    104    (Educational). 
Feb.  14 — Issue    No.    105    (Educational). 

NEW   SCREEN   MAGAZINE. 

Feb.  21— No.  1  (Educational)— 03579. 
Feb.  28— No.  2  (Educational)— 03591. 
Mar.  7— No.  3  (Educational)— 03624. 
Mar.  12— No.  4  (Educational— 03634). 
Mar.  21— No.  6   (Educational)— 03645. 

SCREEN  TELEGRAM. 


Jan.  30 — Issue  No.  5 
Feb.  5 — Issue  No.  6 
Feb.  13 — Issue  No.  7 
Feb.  20—  Issue  No.  8 
Feb.  26— Issue  No.  9 


(Topical)— 03567. 
(Topical)— 03678. 
(Topical)— 03590. 
(Topical)— 03602. 
(Topical)— 03618. 


Universal  Film  Mfg.  Co. 


CENTURY    COMEDY. 
(Two-Reel   Comedies.) 

Feb.  12—  Behind    the    Front     (Alice    Howell)— 

03589. 
Mar.  12— Society  Stuff   (Alice  Howell— 03632). 

HEARST  NEWS. 
{One-Reel  News  Weeklies.) 
Jan.  21— No.  4   (Topical)— 03490. 
Jan.  28— No.  5   (Topical)— 03566. 
Feb.     2— No.  6  (Topical)— 03576. 
Feb.  10— No.  7   (Topical)— 03588. 
Feb.  17— No.  8  (Topical)— 03600. 
Feb.  24— Issue  No.  9    (Topical)— 03611. 
Mar.    3— No.   10    (Topical)— 03621. 
Mar.  10— No.  11    (Topical— 03631). 
Mar.  17— No.  12   (Topical)— 03642. 

L-KO. 

{Two-Reel  Comedies.) 

Jan.  15 — Charlie,  the  Little  Dare  Devil  (Charlie 

from  the  Orient) — 03476. 
Jan.  22—  The    Freckled    Fish     (Babe    Hardy)  — 

03491. 
Jan.  29— It's  a  Bird   (Harry  Mann)— 03571. 
Feb.     5 — Hop,   the  Bell   Hop    (Billy  Armstrong) 

—03577. 
Feb.  1-9 — Call    the    Cops     (Blllle    Armstrong)— 

03601. 
Feb.  26 — Lions     and     Ladies     (Babe    Hardy)  — 

03612. 
Mar.    5 — A    Rag-Time    Romance    (Two    Parts — 

Comedy — Helen   Lynch) — 03622. 

NESTOR. 

(One-Reel  Comedies.) 

Jan.  13— Mixed  Nuts  (Molly  Malone)— 03474. 
Jan.  20 — Only     a     Janitor     (Wallace     Beery) — 

03486. 
Jan.  27— He  Was   No   Lady    (Bobbie   Vernon) — 

03496. 
Feb.  10 — Mixed  Wives  (William  Franey) — 03583. 
Feb.  17— Them  Eyes  (Ben  Wllson)^03595. 
Feb.  24 — The    Movie   Queen    (Jane    Bernoudy) — 

03606. 
Mar.    3 — A  Poor  Prune   (Sammy  Burns) — 03619. 
Mar.  10— The  Hole  In  the  Wall   (All  Star). 
Mar.  17— Home  Run  Bill   (Billy  Mason)— 03640. 

UNIVERSAL   SPECIAL  ATTRACTION. 

Jan.  11 — Rosalind  at  Red  Gate  (Ruth  Stone- 
house — Two    Parte — Drama) — 08497. 

Jan.  13 — After  the  War  (Grace  Cunard). 

Jan.  18 — The  Ghost  Girl  (Donna  Drew — Two 
Parts — Society  Drama) — 03479. 

Jan.  27— Roped  (Harry  Carey)— 03483. 

Feb.  1 — Sure-Shot  Morgan  (Harry  Carey — 
03569. 

Feb.  3 — Charlie  In  Turkey  (One-Reel  Car- 
toon)—03572. 

Feb.  8 — A  Proxy  Husband  (Violet  Merserean 
—Two  Parts)— 03581. 

Feb.  10 — Creaking  Stairs  (Mary  MacLaren— 
Six  Parte)— 03586. 

Feb.  24 — The  Wicked  Darling  (Prlscilla  Dean) 
—03609. 


Jan. 

20— No. 

10, 

Jan. 

27— No. 

11. 

Feb. 

3— No. 

12. 

Feb. 

10— No. 

13, 

Feb. 

rr— no. 

14, 

Feb. 

24— No. 

15, 

Mar. 

3— No. 

16, 

Mar. 

10— No. 

17, 

Mar. 

17— No. 

18, 

INTERNATIONAL   NEWS. 

Mar.  5— No.  10  (Topical)— 03623. 
Mar.  12— Issue  No.  11  (Topical— 03633). 
Mar.  19— No.  12  (Topical)— 03644. 
Mar.  26— No.  13  (Topical)— 03654. 

UNIVERSAL    SPECIAL    FEATURE. 
The   Lore   of  the   Circa*. 

Drama— Koch  Episode  in  Two  Parts — EdMe  Pete 
Featured. 

"A  Shot  for  Life"— 03489. 
"The  Dagger"— 03500. 
"A  Strange  Escape"— 08976. 
"The  Plunge  for  Life"— 08087. 
"Flames"— 03598. 
"The  Stolen  Record" — 0361* 
"The  Knockout   (03618). 
"A  Race  with  Time"  (03828). 
"The  Last  Trick"— 03638. 

The  Red  Glove. 

(.Drama — Each    Episode    in    Two    Parts — Maris 
Walcamp  Features.) 

Feb.  17 — No.  1,  "The  Pool  of  Lost  Souta"— 
03599. 

CURRENT  EVENTS. 

Jan.  26— Issue   No.  4    (Topical)— 03496. 
Feb.     2— Issue  No.   5    (Topical)— O3570. 
Feb.     7— Issue  No.  6   (Topical)— 03580. 
Feb.  14— Issue  No.   7    (Topical)— 03692. 
Feb.  21— Issue  No.  8    (Topical)— 03604. 
Feb.  28— Issue  No.  9   (Topical)— 03616. 
Mar.    7— No.   10   (Topical)— 03625. 
Mar.  12— Issue  No.  11   (Topical— 03635). 
Mar.  21— No.    12    (Topical)— 03646. 

STAR  COMEDIES. 

(One-Reel  Comedies,  featuring  Eddie  Lyons  and 
Lee  Moran.) 

Jan.  20 — Sing,  Rosa,  Sing — 03487. 

Jan.  27— Marry  My  Wife— 03497. 

Feb.     3— Kitchen  Police— 03573. 

Feb.  10— Up  the  Flue— 03584. 

Feb.  17— His  Body  for  Rent— 03596. 

Feb.  24 — Mixed    Tales— 03607. 

Mar.    3— Oh  !  Ethel !— 03620. 

Mar.  10— Chicken  a  la  King  (03630). 

Mar.  17— Lay  Oft— 03641. 

WESTERN    AND    RAILROAD    DRAMAS. 

(Two  Reels  Each.) 

Jan.  25— The  Border  Terror  (Yvette  Mitchell)  — 
03494. 

Feb.  15 — Tapering  Fingers  (Frltxl  Rldgeway)  — 
03593. 

Feb.  22 — Raiders  of  the  Range  (J.  Warren  Ker- 
rigan)—03C05. 

Mar.    1— Riding  Wild  (Helen  Gibson)— 08616. 

Mar.  8— The  Flip  of  a  Coin  (Pete  Morrteea) 
—03626. 

Mar.  15 — The  Black-Horse  Bandit  (Helen  Gib- 
son—03636). 

Mar.  22— A  Prisoner  For  Life  (Eddie  Pe*»)  — 
03647. 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1537 


Goerz  Vignetting  Devices 

The  reconstruction-period  now  at  hand  demands  that  the 
camera-man  possess  the  best  possible  equipment,  other- 
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The  GOERZ  KINO  HYPAR  F:3.5  lens  is  made  to  work 
with  GOERZ  VIGNETTING  DEVICES.  This  combination 
is  the  last  word  in  motion  picture  field  or  studio  equip- 
ment for  the  up-to-the-minute  camera-man.  Write  or  call 
for  latest   information. 

C.  P.  Goerz  American  Optical  Company 

318  East  34th  Street,  New  York  City 


The  Essential  Requirements 


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MANUFACTURED   BY 

SPEER   CARBON   COMPANY 

ST.   MARYS,   PA. 


The  DeVry 
Portable  Projector 

by  making  practical  the  universal  use 
of  motion  pictures,  has  given  the  motion 
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impetus. 

Write    today     for     a     cata- 
log:       telling        about        it. 

THE  DE  VRY  CORPORATION 


1256  Marianna  Street 


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PRODUCERS   OF 

MOTION  PICTURE  FILMS 

COMMERCIAL    DEVELOPING 
and  PRINTING 

Telephone  Audubon  3716* 

ERBOGRAPH  CO. 

LUDWIO  Q.  B.  ERB,  President 
203-211  WIST  146th  STREET,  NBW  YORK 


WONDERFUL    PROJECTION     WITH     NEW     SHUTTER 

New  scientific  invention.     It  eliminates  Flicker  because  it  keeps  the  light  on  the  screen  constantly. 

It  eliminates  eye-strain  because  the  picture  is  never  off  the  screen.  It  saves  electricity.  It  produces 
a  brighter  picture.  The  old  style  shuttei  cuts  off  both  picture  and  light  intermittently.  Write  for  descrip- 
tive circular. 


B.    F.    PORTER 


729  Seventh  Avenue,  New  York 


WE  NEVER  DISAPPOINT 


TELEPHONE  BRYANT  5576 


(fenMTOW  Film  Jab2B.atoi*Jes 

VXWrllA^W     J  220  WEST  42  SJ?  STREET        ALLAN  A.  LOWES 

^■»— -  >  ajpw   >/-«-» ok  GEN.  MGR. 


MEW    YORK 


1538 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


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List  of  Current  Film  Release  Dates 


Ii!10IUIIlllllllllIi!llllllllUIIIIIIIII!IIIIIIIIIUIIIIIIIIIIIII!IIIIIIIIIIIIIIUI!llllllllllll!!l! 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


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I  Goldwyn  Distributing  Corp. 


STAR  SERIES  PRODUCTIONS. 

Feb.  16 — Sis   Hopkins    (Mabel   Normand). 

Feb.  23 — The    Woman    on    the    Index     (Pauline 

Frederick). 
Feb.  22 — A   Man  and  His  Money   (Tom  Moore). 
Mar.     9 — The    Brand    (Rex    Beach    Production — 

Seven    Parts). 
Mar.  23 — Daughter   of    Mine    (Madge   Kennedy). 
Mar.  30— Spotlight  Sadie   (Mae  Marsh). 

BENNISON   STAR    SERIES. 

Oh,  Johnny  (Betzwood). 

Sandy   Burke  of  the  U-Bar-U    (Betzwood). 

Speedy  Meade   (Betzwood). 

GOLDWYN     SPECIALS. 

The  Border  Legion  (Blanche  Bates  and  Hobart 
Bos  worth — Six  Parts). 

The  Manx  Man   (Seven  Part* — Drama). 

For  the  Freedom  of  the  World  (Sevan  Parti- 
Drama). 

CAPITOL  COMEDIES. 

(Two  Reel*  each) 

Feb.    9 — Have  Another. 

Feb.  23 — A   Master  of  Music. 

"Oo  Get  'em  Potts"  Series. 

Mar.    9 — The  New  Breakfast  Food. 
Mar.  23 — The  Potum  of  Swat. 
Apr.    6 — The  Midnight  Alarm. 

rORD    EDUCATIONAL    WEEKLY. 

Feb.  10 — Canada's  Mountain  of  Tears. 

Feb.  17 — Where    "The    Spirit    That    Won"    Was 

Born. 
Feb.  24 — Rough  Stuff. 
Mar.     2— Good  to  Eat. 
Mar.     9 — The  Story  of  Steel. 
Mar.  16 — The  Land   of   Enchantment. 
Mar.  23— What  Uncle  Sam  Had  Up  His  Sleeve. 


Famous  Players-Lasky 


PARAMOUNT-SENNETT    COMEDIES. 

(Two  Reels  Each.) 
Jan.  M — Never  Too  Old. 
Feb.     8— Rip  &  Stitch— Tailors. 
Feb.  23 — East  Lynne  with  Variations. 
Mar.     9 — The  Village  Smithy. 
Mar.  23 — Rellly's  Wash  Day. 

PARAMOUNT-ARBUCKLB  COMEDOS 

(Ttoo  Reels  Each.) 
Feb.  16 — The  Pullman  Porter. 
Mar.    2 — Love. 


DREW    COMEDIES. 

(Two-Reel  Comedies.) 

2 — Romance  and  Rings. 
16 — Once  a  Mason. 


Mar.     9 — The  Marriage  Price    (Elsie  Ferguson). 
Mar.     9 — The  Poor  Boob  (Bryant  Washbarn). 
Mar.  16 — Extravagance    (Dorothy  Dalton). 
Mar.  23 — For   Better,  For  Worse    (Cecil   B.   De- 

Mille's). 
Mar.  23 — Partners   Three    (Enid   Bennett). 
Mar.  23 — The    Sheriffs    Son    (Charles    Ray). 
Mar.  30 — Three    Men    and    a    Girl     (Marguerite 

Clark). 
Mar.  30 — Little    Comrade    (Vivian   Martin). 
Mar.  30 — Peppy   Polly    (Dorothy  Gish). 

Artcraft  Pictures. 

Feb.     2 — Breed  of  Man  (William  S.  Hart). 
Mar.  16 — The  Girl  Who  Stayed  at  Home  (D.  W. 

Griffith  Production). 
Mar.  16 — The  Poppy  Girl's  Husband  (William  S. 

Hart). 


PARAMOUNT-ARTCRAFT    SPECIAL. 

Feb.  16— False  Faces. 

PARAMOUNT-FLAGG   COMEDIES. 

(Two  Reels  Each.) 
Feb.     8 — One  Every  Minute. 
Mar.  30 — Beresford  of  the  Barboons. 

SUCCESS  SERIES  (RE-ISSUES.) 

Feb.    9 — Belladonna   (Pauline  Frederick). 

Feb.  16 — Puddln  head  Wilson   (Special). 

Feb.  23 — Are  You   a  Mason?   (John   Barrymore) 

Mar.    2 — Temptation   (Geraldine  Farrar). 

Mar.     9 — Freckles    (Jack  Pickford). 

Mar.  16 — Rags   (Mary  Pickford). 

Mar.  23 — Rose  of  the  Rancho    (Special). 

Mar.  30 — Sold    (Pauline    Frederick). 

PARAMOUNT-BURTON    HOLMES. 

Feb.     9 — St   Dunstan's  Happy   Blind. 
Feb.  16 — The  War  Women  of  England  . 
Feb.  23 — London  Plays  Ball. 
Mar.    2 — A  Cabaret  of  Old  Japan. 
Mar.     9 — Making  Summer  Sombreros  in  Manila. 
Mar.  16 — Gay  Paree  in  Wartime. 
Mar.  23 — Glorious  Versailles. 
Mar.  30 — Zamboanga — General    Pershing's    Head 
Quarters  in  the  Philippines. 

PARAMOUNT-BRAY  PICTOGRAPH. 

Feb.  2 — Winter  Sports;  The  Passing  on  the 
Cannibal ;  Theory  of  the  Long- 
Range  Shell. 

Feb.  9 — War  Brides,  Our  Picturesque  Neigh- 
bors and  Cartoon. 

Feb.  16 — Hand  Grenades,  the  Romance  of  Crater 
Lake  and  Cartoon. 

Mar.  2 — Hatching  an  Eagle  a  Day ;  Ingenious 
Sleeping  Bag  ;  War  Birds  ;  Cartoon. 

Mar.  9 — The  Birth  of  a  Tornado  ;  Beauty  Cul- 
ture for  Dogs  ;  Cartoon. 

Mar.  16 — The  Most  Popular  Girl  in  the  World; 
An  Aquatic  Farmer ;  Cartoon. 

Mar.  23 — Indoor  Golf;  Chilian  Drills  and 
Thrills;   Coal   Mining. 

Mar.  30 — Comets ;  Fun  in  Feet ;  Novel  Indoor 
Sports  ;   Cartoon. 


World  Pictures  Corp. 


Feb. 

Mar. 


FAMOUS    PLAYERS-LASKY    CORP. 

Paramount  Features. 

Feb.    9 — Mrs.    Wlggs    of    the    Cabbage    Patch 

(Marguerite  Clark). 
Feb.    9— Two  Brides  (Llna  Cavalier!). 
Feb.     9— The  Girl  Dodger  (Charles  Ray). 
Feb.  16 — Boots  (Dorothy  Gish). 
Feb.  16 — You   Never   Saw   Such   a  Girl    (Vivian 

Martin). 
Feb.  23 — Maggie  Pepper   (Ethel  Clayton). 
Feb.  23— Paid  In  Full   (Pauline  Frederick). 
Feb.  23— The  Winning  Girl   (Shirley  Mason). 
Mar.    2 — Alias  Mike  Moran   (Wallace  Reld). 
Mar.    2 — Good       Gracious       Annabelle        (Billle 

Burke). 
Mar.    2 — Puppy  Love    (Lila  Lee). 
Mar.     9 — Johnny,  Get  Your  Gun  (Fred  Stone). 


Feb.     8 — The  Rough  Neek  (Montagu  Love — Five 

Parts — Drama) . 
Feb.  10— Mandarin's  Gold  (Kitty  Gordon). 
Feb.  10— What  Shall  We  Do  with  HimT 
Feb.  17 — Courage    for    Two    (Carlyle    Black  well 

and  Evelyn  Greeley — Five  Parts). 
Feb.  24— The    Moral    Deadline    (June    Elvldge— 

Five   Parts). 
Mar.     2 — Crook  of  Dreams  (Louise  Huff). 
Mar.  10— The  Unveiling  Hand  (Kitty  Gordon). 
Mar.  17 — The  Hand  Invisible   (Montagu  Love). 
Mar.  24 — Hit    or    Miss    (Carlyle    Blackwell    and 

Evelyn   Greeley). 
Mar.  31 — The  Love  Defender   (June  Elvldge). 
April     7 — The  Little  Intruder  (Louise  Huff). 
April  14— rThe  Scar   (Kitty  Gordon). 
April  21 — The      Quickening      Flame      (Montagu 

Love). 

KINOGRAMS. 

Issued  every  Tuesday  and  Saturday  (Topical). 


Feature  Releases 


BLUEBIRD. 

Jan.  20— The   Game's   Up    (Ruth   Clifford). 

Jan.  27— Who  Will  Marry  Me?  (Carmel  Myers). 

Feb.     3 — Sue  of  the  South   (Edith  Roberts). 

Feb.  10— The  Millionaire  Pirate  (Monroe  Salis- 
bury)—03585. 

Feb.  17 — The  Sealed  Envelope  (Frltzl  Brunette) 
03597. 

Feb.  24 — The  Little  White  Savage  (Carmel 
Myers)— 03608. 

Mar.  3 — A  Taste  of  Life  (Edith  Roberts — Five 
Parts)— 03617. 

CAPITAL  FILM   COMPANY. 

Indianapolis,    Intl. 
(Two  Reels  each) 
Through  the  Storm. 
Vengeance  of  Hate. 
The  Outlaw's  Sacrifice. 
Railroad  Raiders. 
Running  Wild. 
Struck  by  Lightning. 
Secret  Service  Dan. 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

CHRISTIE   FILM    COMPANY. 

Feb. — Oh,  Baby. 

Feb. — Good  Gracious,   Bobby. 

Feb. — You  Couldn't   Blame  Her. 

Feb. — For  Love  or  Money. 

Feb. — Salvation   Sue. 

Feb. — Four  of  a  Kind. 

Feb. — Welcome  Home. 


EDUCATIONAL  FILMS   CORPORATION. 

Feb.     1 — First  Photoplay  Magazine  Screen  Sup- 
plement. 
Feb. — Indian   Life. 
Feb. — An  Indian  Love  Story. 
Feb. — A  Day  with  Carranza. 
Feb. — What  is  a  Mexican. 
Feb.— The   Washington   Air  Patrol. 

Brace  Scenic*. 

The  Wanderer  and  the  Whozltt 

The  River  Gray  and  the  River  Green. 

The  Little  High  Horse. 

The   Restless  Three. 

The  Wolf  of  the  Tetons. 

The  Pale  Pack  Train. 

An  Essay  of  the  Hills. 

Men  Met  in  the  Mountains. 

FIRST    NATIONAL    EXHIBITORS' 

Shoulder  Arms    (Charlie  Chaplin). 

Ambassador  Gerard's  "My   Four  Year*  la  <Ur 
many." 

Italy's  Flaming  Front— Official  Italian  War  Pic- 
tures. 

The  Fighting  Roosevelts. 

Romance  of  Tarzan. 

Sunnyside   (Charlie  Chaplin). 

In   Wrong    (Jack   Pickford)    . 

Daddy  Longlegs   (Mary  Pickford). 

The  Unpardonable  Sin. 

FROHMAN   AMUSEMENT  OO. 

Times  Building,  N.  Y. 
Once  to  Everyman. 


HARRY    GARSON. 

Aeolian  Building,  New  York. 
The  Hushed  Hour   (Blanche  Sweet). 
The  Unpardonable  Sin   (Blanche  Sweet). 

INDEPENDENT    SALES    CORP. 

(Releasing  Through  Film  Clearing  Bouse.) 

Specials. 

Wanted  for  Murder  (Rapf). 
A  Romance  of  the  Air  (Crest). 

Ten-Twenty-Thirty  Serlea. 

Life's  Greatest  Problem  (Blackton). 
Her  Mistake   (Steger). 
A  Woman's  Experience  (Bacon-Backer). 
Suspense   (Reicher). 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1539 


A  Dependable  Mailing  List  Service 

Saves  you  from  30%  to  50%  In  postage,  etc.  Reaches  all  or 
selected  list  of  theatres  in  any  territory.  Includes  name  of 
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licity mediums  desiring  motion  picture  news.  Unaffiliated 
exchanges  looking  for  features.  Supply  houses  that  are  prop- 
erly characterized  as  such.  Producers  with  address  of  studios, 
laboratories  and  offices.  Information  in  advance  of  theatres 
being  or  to  be  built. 
W74 

MOTION     PICTURE     DIRECTORY     COMPANY 

80  Fifth  Avenue,  New  York  Phone:    Chelsea  3227 

Addressing    Multigraphing    Printing    Typewriting 


Directors  and  camera  men  rely 
on  the  latitude,  speed  and  depend^ 
ability  of 

EASTMAN 
FILM 

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placed is  shown  by  the  results  on 
the  screen. 


I dentifiable  by  the  words  " Eastman"  and  "Kodak** 
on  the  film  margin 


EASTMAN  KODAK  COMPANY, 

ROCHESTER,   N.  Y. 


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SUN-LIT  PICTURES 

PERFECT  REEL  DISSOLVING 
WRITE    FOR    FURTHER    INFORMATION 


NORTHWESTERN   ELECTRIC   CO. 

412  ».  Kayo*  A**.,  Cklwc*      !•!•  BrafcOT  Bl««„  New  Ywt 


Gundlach 

Projection  Lenses 

Can  not  be  surpassed  for  critical  definition,  flat- 
ness of  field,  brilliancy  of  image  and  illumination, 
and  we  maintain  absolute  uniformity  of  quality. 
That's  the  reason  they  are  used  in  nearly  every 
theatre  in  the  United  States  and  Canada. 


Gundlach-Hanhattan  Optical  Co. 
808  So.  Clinton  Ave.,  Rochester,  M.Y. 


Electric  Motors  for 
Moving  Picture  Machine. 
1/10  H.P.,  Variable 
Speed,  Alternating;  or  Di- 
rect Current.  Price,  $18. 
'Also  all  styles   of  Fans. 

Fidelity 
Electric  Company 

Lancaster,  Pa. 


EARN  $25— $100  A  WK.— BECOME  A  PROFESSIONAL  PHOTOGRAPHER 

Motion    Picture — Studio — Commercial 
Good    positions    open    in    this    fascinating    profession.    Three  months'  course  covers  all  branches.     Prac- 
tical   instruction,    day    or    evening.      Easy    payments.      Write    today    for    catalog    "How    to    Become    a 
Professional  Photographer." 

NEW   YORK   INSTITUTE   OF   PHOTOGRAPHY,   Dep  artment    25,    141    West    36th    Street,   New    York 


We  assume  full  responsibility  the  moment  your  films  are  delivered  to  us  for 
DEVELOPING  and  PRINTING  and  the  results  are  always  satisfactory. 


Our  experience  and  responsibility  will  prove  depend- 
able   allies    to    your    production    department— always. 


EVANS  FILM  MFG.  CO.,  416-24  West  216th  St.,  New  York  City 


Telephone: 
St.  Nicholas  3443-44 


1540 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


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I  List  of  Current  Film  Release  Dates 

7MUII1IIUIIIIII111IUI1UI1M 


JEWEL   PRODUCTIONS,   INC. 

Feb.  15 — The     Heart     of     Humanity      (Dorothy 
Philips—  Six  farts)  — 03594. 
— When  a  Girl  Loves  (Mildred  Harris). 


LEON'CE    FERRET    PRODUCTIONS. 
1402    Broadway,    New    York. 

Stars  of  Glory   (E.  K.  Lincoln  and  Dolores  Cas- 

slnelli). 
A  Soul  Adrift  (Dolores  Casslnelll). 

GEORGE  KLEINE. 
■Unite   DtLaxe   Prodnctioiis- 
Oonquered   Heart*    (Drama). 


TIM  Uitoknw   (Seven  Keels). 


Jan. 
Jan.- 
Jan. 
Feb.- 

Feb.- 
Feb.- 
Feb.- 
Mar, 
Mar 
Mar 


Feb. 
Feb. 
Feb. 
Feb. 


Young  America   (Beven  Parts). 

Triple  Trouble  (Charlie  Chaplin  Picture) 

SELECT    PICTURES. 

—Who  Cares  (Constance  Talmadge). 
—Cheating  Cheaters  (Clara  Kimball  Young). 
—The  Indestructible  Wife  (Alice  Brady). 
—Romance    and    Arabella    (Constance    Tal- 
madge). 
-The  World  to  Live  In   (Alice  Brady). 
—Children  of  Banishment   (Mitchell  Lewis). 
—The  Belle  of  New  York   (Marion  Davles). 
— The   Probation   Wife   (Norma  Talmadge). 
—Marie  Ltd.    (Alice  Brady). 
— Experimental    Marriage    (Constance    Tal- 
madge). 

Specials. 
—The  One  Woman   (All-Star). 
—The  Cavell  Case  (Julia  Arthur). 
—The  Midnight  Patrol  (Ince  Production). 
—Ruling   Passions    (Julia  Dean   and  Edwin 
Arden). 
Feb. — The  Hidden  Truth    (Anna  Case). 

WILLIAM  L.  SHERRY  SERVICE. 

728   Seventh   Avenue.   N.   Y.   City. 
Borllngham. 

Unknown  Switzerland  (Burllngham — Travel). 

The  Pilatua  Railway  (Burllngham — Travel). 

Allied  War  Heroes  Arrive  In  Switzerland   (Burl- 
lngham— Travel) . 

•erambles    In    the    High     Alps     (Burllngham— 
Travel). 

The    Riviera    of    Lake    Leman     (Burllngham — 
Travel). 

Lovely   Lucerne    (Burllngham — Travel). 

The  Gornergrat  Railway   (Burllngham — Travel). 

Features. 

Red  Blood  and  Yellow  (Broncho  Billy). 

Wild   Honey    (Doris    Kenyon — Six   Parts). 

Feb.    2 — Son  of  a  Gun   (Broncho  Billy). 

Feb.  16— Calibre  38  (Six  Parts). 

Feb.  24— Twilight  (Doris  Kenyon— Six  Parts). 

Mar.  2 — Love  and  the  Law  (Edgar  Lewis  Pro- 
duction— Six    Parts). 

Mar.  9 — Marriage  for  Convenience  (Catherine' 
Calvert). 

The  Troop  Train   (Six  Parts). 

UNITED  PICTURE  THEATRES. 

Feb.  23 — A  Man  in  the  Open  (Dustln  Farnum). 
Her  Code  of  Honor  (Florence  Reed). 


State  Right  Releases 


ACME    PICTURES    CORPORATION. 

The  Thriteenth  Chair  (Yvonne  Delva). 

ALPHA    PICTURES,    INC. 

130  West  Forty-sixth   Street. 
Reclaimed. 

ARROW    FILM    CORPORATION. 

Times  Building.  New  York. 

■unset  Princess   (Margery  Daw). 
i.    Woman's  Law   (Florence  Reed — Five   Parts — 
Drama). 

The  Accidental  Honeymoon   (Robert  Warwick). 
The  Struggle  Everlasting   (Florence  Reed). 
The   Demon's   Shadow    (Serial   In  Ten  Two-Reel 
Twelve  Anna  Little  Reissues   (Two  Reels  Each). 
Episodes). 


Million-Dollar    Mystery    (Marguerite    Snow — Six 

Parts). 
Ten   J.   Warren   Kerrigan   Reissues    (Two   Reels 

Each). 
Four  Alllson-Lockwood  Reissues. 
Thirty-two  Unique  Comedies   (One  Reel). 
Finger  of  Justice   (Crane  Wilbur — Six  Parts). 
The  Profiteer  (Alma  Hanlon). 
The  Commercial  Pirates  (Mile.  Valkyrien). 

BRENTWOOD   FILM   CORP. 

4811  Fountain  Ave.,  Los  Angeles. 
The  Turn  In  the  Road. 

CREST  PICTURES   CORP. 

Times  Building,  New  York. 
The  Lust  of  the  Aces. 
A   Grain  of  Dust. 

THE   FILM   MARKET,   INC. 

403   Times   Building,   New   York. 

What  Becomes  of  the  Children  (Com  Beach). 

Suspicion   (M.  H.  Hoffman  Production). 

The  City  of  Purple  Dreams  (Sellg). 

Who  Shall  Take  My  Life?  (Sellg). 

Beware  of  Strangers  (Sellg). 

The  Garden  of  Allah  (Sellg). 

The  Spoilers   (Selig — Reissue). 

The  Star  Spangled  Banner  (Oathem — Half  reel). 

Columbia,  the  Gem  of  the  Ocean  (Oathem — Half 
reel). 

The  Battle  Cry  of  Freedom  (Oathem — Half  reel). 

Home  Sweet  Home  and  The  Qlrl  I  Left  Behind 
Me   (Gathem). 

The  Amazon  Jungle  (Capt.  Besley  Expedition). 

The  Wonderland  of  Peru  (Capt.  Besley  Expe- 
dition). 

The  Undying  Story  of  Captain  Scott  (Capt. 
Scott  Antarctic   Expedition). 

Animal  Life  in  the  Antarctic  (Capt  Scott  Ant- 
arctic Expendtlon). 

GAUMONT   CO. 

Flushing,  L.  I. 
Satan  on  Earth  (Two-Part  Novelty). 
Gaumont  News — Released  every  Tuesday. 
Gaumont  Graphic — Released  every  Friday. 

GENERAL    ENTERPRISE*.    INC 

Longacre  Building,  New  York. 

Mother   (Six  Parts — Drama — McClure  Pictures) 
The    Warrior     (Seven    Parts —  Drama — McCror* 
Picture). 

HILLEll    &    WILK_    INC. 
Sept. — Sporting    Life    (Maurice    Tourneur    Pro- 
duction). 
Woman   (Maurice  Tourneur  Productions). 
The    Silent    Mystery    (Francis    Ford    serial    In 
fifteen   episodes). 

GRAPHIC  FILM  CORPORATION. 

729  Seventh  Ave..  N.   y.  City. 

When  Men  Betray   (Drama). 
inhen    of    Love. 
The  Echo  of  Youth. 

JAMES  KEANE. 

220  West  42d  Street.  New   York. 
The  Spreading  Evil  (Seven  Parts — Drama). 

PIONEER    FILM    CORP. 

130  West  46th  St..  New  York  City. 

The  Still  Alarm   (Sellg  Production). 

Wives    of    Men. 

Little  Orphant  Annie  (Six  Parts — Drama). 

HARRY   RAVER. 

1402  Broadway,  New  York. 
The   Master  Crook. 
The  Liberator  (Serial  Starring  "Maclste"). 

SELZNICK    PICTURES. 

Upstairs   and  Down    (Olive  Thomas). 

ERNEST     SHIPMAN. 

17  West  44th  Street,  New  York  City. 
The  Daughter  of  The  Don  (Five  Parts— Drama). 


W.    M.    Clifford    Photoplay    Company,    lis), 

Featuring  Shorty  Hamilton,  On*  Flve- 

Reeler    Per    Month. 

The   Coast   Guard   Patrol    (By   Nell    fhlpmis 
Seven-Part  Patriotic  Drama). 

A   Nugget  in  the  Rongh   (Five  Parts— Comedy- 
Drama). 

The   Tiger   of  the   Sea    (Seven  Parts— Drams,  i 
by  Nell  Shipman). 

Bill  Stingers'   Poems   (A  series  of  one- reel  pa- 
triotic comedy -dramas  issued  semi-monthly* 

AI  and  Frank  Jennlna**- 

Lady  of  the  Dugout   (Six  Parts — Drama). 

Lloyd   Carle  ton   Production*. 

Mother  I   Need  You. 

Edwin  Frase*. 

The     Haunted     House      (Mystic     Comedy— Vwx 
Parts). 

United  Film   Corporation. 
Crime  of  the  Hour  (Seven  Parts — Drama)  , 

Francis  Ford  Producing;  Co, 

The  Isle  of  Intrigue   (Six  Parts). 


HARRY    RAPF. 

Palace  Theatre  Building,   New   York. 
Sins  of  the  Children. 


WILLIAM    STOERMER    ENTERPRISES. 

729  Seventh  Avenue,  New  York. 
The  Tidal  Wave  (Eight  Parts — Drama). 

SOUTHERN   FEATURE   FILM    COMPANY 

1476  Broadway,  New  York. 
Beyond  the  Law  (Emmett  Dalton— Six  Parts). 

UNIVERSAL    FILM    COMPANY. 

1600  Broadway,  New  York. 
Song   Hits    in   Photoplays.  i 

W.  H.  PRODUCTIONS. 

71  West  23d  Street  New  York. 
Mickey   (Seven  Parts). 

The  Hell  Hound  of  Alaska   (Five  Parts — Dr.). 

Staking  His  Life  (Five  Parts— Drama). 

Series  of  two-reel  productions. 

Satan's  Pawn  (Bessie  Barrlscale — Five  Parts— ► 
Drama). 

The  Straight  Road  (Bessie  Barrlscale— Five 
Parts — Drama). 

Series  of  sixteen  two-reel  Shorty  Hamilton  two- 
reel  Western  comedy-dramas. 

Series  of  twenty-eight  two-reel  Mnek  Seanett- 
Keystone  comedies. 

Series  of  twenty-six  one  and  two-reel  Charlie 
Chaplin  comedies. 

Series  of  twenty-four  single  eel  Fatty  Arbuokl* 
comedies. 

Series  of  Twenty-Eight  Single  Reel  Liberty  Key- 
stones. 

Series  of  Twenty-Eight  Single  Reel  Eagle  Key- 
stones. 

Series  of  Fifteen  Two-Reel  Union-Kay-Bee  West- 
ern  Dramas. 

Series  of  Fifteen  Two-Reel  Columbia-Kay  Bee 
Western  Dramas. 

WARNER  BROTHERS. 
220  West  42d  Street,  New  York. 
The   Kaiser's   Finish. 

FELIX   F.  FEIST. 

130  West  46th  Street,  N.  Y.  a 
Stolen  Orders   (Bight  Reels— Drama).  S 


March  15,  1919 


THE    MOVING    PICTURE    WORLD 


1541 


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IN  THOUSANDS  OF  THEATRES 

When   the  New  Perfected  AUTOMATICKET  REGISTER  is  in  your  ticket  booth,  your  ticket  leaks  and 
ticket  troubles  are  over. 

Always  ready  to"  issue  tickets  at  the  touch  of  a  finger — yet  the  tickets  are  always  securely  locked. 

Always    ready    to    give   you   an    ACCURATE    ACCO  UNTING  of  your  ticket  sales — yet  no  one  has  access 
to  the  figures  but  you. 


Always  ready  for  action,  but  ONLY  when  unlock 
lock  controls  tickets,  register  and  mechanism. 

Always  ready  for  QUICK  work — impatient  patron 
proof   and    ACCURATE. 

Always  ready  to  issue  at  once  the  EXACT  numbe 
and  in  continuous  strips  that  make  it  easy  to  chec 

The  ONLY  register,  perfected  to  sell  different  col 
simplest   manner. 

From  a  mechanical  point  of  view  the  New,  Perfec 
of  engineering  master  minds,  who  have  many  oth 
the  famous  time  recording  clock). 

That  is  why  the  New  Automaticket  Model  has  60 
exhibitor-customers  put  it,  "She  is  100%  ahead  o 
in  operation. 

The  New  Model  has  proved  a  "whirlwind  of  a  sue 
seen    it    "The    biggest    achievement    in    ticket    boot 

In  your  OWN   interest  you  should  know  more  abo 


ed  by  the  person  authorized  by  YOU.    ONE  master 

s    appreciate    quick    service — yet    ALWAYS    error- 

r   of   tickets   with   or   without   numbers   asked   for, 
k  up  on  the  part  of  the  proprietor. 

or   tickets   for   each   price   in   the   quickest,   easiest, 

ted  Model  is  a  triumph.    It  was  designed  by  a  staff 
er  mechanical   triumphs   to  their  credit    (including 

%  fewer  parts  than  any  other;  why,  as  one  of  our 
f  anything  else  in  this  field";  why  it  is  FOOLPROOF 

cess."     It  has  been  called  by  exhibitors  who  have 
h  equipment." 

ut  it.    Write  today  for  our  Advance  Announcement. 


See  your  Dealer  or  write  direct.  The  demand  for  this  new 
model  has  been  so  overwhelming  that  we  haven't  been  able 
to    cover    the    trade    as    quickly    as    we    should    like    to. 

Automatic  Ticket  Selling 
&.  Cash  Register  Co. 


1731 
BROADWAY 


NEW 
YORK. 


FACTORY    235   WEST  SS*  STREET 


1542 


THE    MOVING    PICTURE    WORLD 


March  15,  1919 


We  have  spent  much 

time   and    money    in 

collecting    and    selecting 

practical    information     concerning 

progress,    developments   and    opportunities   in    the 
Motion  Picture  Industry. 

Our   customers    enjoy 

the  advantage  of  this  valuable 

information  along  with  an  active  and 

powerful  co-operation    which   is  given   with    great 
good  will. 

We  treasure  the  loyal 

confidence  of  our  customers, 

and  by  constant  vigilance  and   diligence,  safeguard 
their  feeling  of  complete  satisfaction. 

Quality  -f-  Service 


There  are  reasons- 
Come  and  see  them. 


March  15,  1919 


THE  MOVING  PICTURE  WORLD 


1543 


NO  RESTING  ON  OUR  OARS- 
NO  "GOOD=E,NOUGH" 
POLICY 


1HE  SPIRIT  THAT  PROMPTED  THE  DESIGNERS  AND  BUILDERS  OF  THE 

SIMPLEX    PROJECTOR  TO  ENTER  INTO  A  FULLY  OCCUPIED  FIELD 

WITH  A"BUILTFROM-THE-GROUNaUP"  PROJECTOR  FORGING  AHEAD 

I  IN   THE    FACE    OF   ALMOST   INSURMOUNTABLE  OBSTACLES  TO    A 

COMMANDING  POSITION  IN  THE  FRONT  RANK  OF  MACHINE  MANU. 

FACTURERS,  IS  THE  SAME  SPIRIT  THAT  WORKS  TO  IMPROVE  WITH 

EFFICIENCY^ PRODUCING,  TIME  AND  LABOR-SAVING  DEVICES  THE  ALREADY  ALMOST 

PERFECT  SIMPLEX. 


The  Upper  Magazine  Revolving  Spindle. 

The  New  Improved  Take' up. 

The  Upper  and  Lower  Sprocket  Strippers. 

The  Double  Lower  Pad  Rollers. 

The  Simplex  Lens. 

The  Extralite  Shutter. 

The  Simplex  Film  Footage  Register. 

The  Improved  Speed  Control  with  FLAT  BELT. 

are  some  of  the  additions  to  the  SIMPLEX  PROJECTOR  within  the 
past  few  months,  each  of  which  makes  a  special  appeal  to  the  user  ot 

THE     AKISTOCFkAT    OF      THE      PROJECTOR      FAMILY 


MR-  ROY  L.  BRAINERD,  CHIEF  PROJECTIONIST.  NEW  GRAND  THEATRE  CO.,  INC.,  DULUTH.  MINN.,  SAYS 
THE  FOLLOWING  OF  THE  "EXTRALITE"  SHUTTER. 

*     *     *     "Mr.  Phillips  has  directed  me  to  see  that  all  our  machines  are  equipped  with  this  shutter     *     *     *     * 

the  chief  projectionist  who  was  here  with  the  'Hearts  of  the  World'  stated  that  he  was  going  to  take  immediate  steps  to   have       1 

his  machines  equipped  with  these  shutters  at  once." 

SnnitiiiiiiimiMiiniuiiiiiiiiim 


ThePreomMachine  (d.Tnc. 

317  East  34th:  St-  NewYork 


1544 


THE  MOVING  PICTURE  WORLD 


March  15,  1919 


7oh  39,  No.  12 


March  22,  1919 


Price  15  Cents 


-fnrni  i iTT*lrr*in-ni r-aa—  n     i —— •  -rr     ■ 1 ■■    -    -  —    ■ 


' 


ghalmerg    Publishing  Company  516>  Elf1±rAve.iyewYoi^iMP 


1546 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


PSSTOOS 


o 

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V 
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T 

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O 

M 
A 
S 


I  Apologize 


And  I  know  you  are  going  to  accept 
my  apology. 

I  expected  to  be  able  before  this 
to  talk  business  with  the  thousands 
of  exhibitors  who  have  been  tele- 
graphing and  writing  for  SELZNICK 
PICTURES  franchises. 

But  I  am  working  out  a  plan  of  pub- 
licity, service  and  cooperation  on  a 
scale  never  before  attempted.  It  is 
original  and  stupendous.  It  cannot 
be  imitated.  It  will  be  used  exclu- 
sively for  SELZNICK  PICTURES. 

I  will  be  ready  to  announce  this 
plan  shortly.  Meanwhile  I  must  ask 
exhibitors  who  have  been  looking  for 
these  pictures  to  accept  my  apology 
and  be  patient  a  little  longer. 

SELZNICK  PICTURES  would  go  over  big 
anyhow.  This  new  idea  will  make 
them  a  tremendous  sensation. 

MYRON  SELZNICK 


U 
P 
S 
T 
A 
I 

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S 

D 

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N 


March  22.  1919 


THE     MOVING    PICTURE    WORLD 


1547 


ESSANAY- CHAPLIN  REVIVAL 
IS  SWEEPING  THE  COUNTRY 

Read  what  this  great  New  York  Daily  says: 


THE    WORLD:    MONDAY,    FEBRUARY    24,    191& 


All  the  great  first  run  theatres 
and    big    circuits   are    showing 
the  Essanay-Chaplin  Revivals  to 
packed    houses,    including    the 
Rialto  and  the  Rivoli  of  New 
York,  the  Marcus  Loew  Circuit, 
Jones,  Linick  &  Schaefer,  Asher  Bros., 
Lubliner  &  Trinz  and  the  Stanley  Book- 
ing Company,  with  their  hundreds  of 
theatres. 


REVIVED  AT  RIALTO 

— .*. — 

"A  Night  at  the  Show"  Taxes 

Capacity  of  Theatre— New 

Bill  at  Rivoli. 


The  management :  of  the  Rialto 
Theatre  yesterday  began  the  revival 
of  a  series  of  film  comedies  made  by 
Charlie  Chaplin,  several  years  ago  and 
considered  not  only  the  most  popular 
of  40a  alma  but  the  most  typical  of 
Chaplin's  skoll  in  comedy  and  pan- 
tomime. That  it  is  a  popular  mavp 
,was  shown  by  the  crowds  who  stood 
and  waited  outside  the  theatre.  Al- 
most any  time  during  the  afternoon 
and  evening  there  was  a  line  in  frohi 
of  the   Rialto. 

'A  Night  at  the  Show"  was  the 
Chaplin  film,  and  the  spectators 
seemed  to  enjoy  it  as  much  as  whea 
it  was  first,  produced.  "The, 
Pi 


TRY  TO  GET  EARLY  RELEASE  DATES  AND 
TELL  YOUR  PATRONS  YOU  HAVE  ALL  FOUR 


"A  Night  in  the  Show" 
"Shanghaied" 


"The  Bank" 
"Police" 


Trademark 
Reg.  U.  a  P»t.  1907 


GEORGE  K.  SPOOR    PRESIDENT 


George  Kleine  System,  Distributors 
Representatives  at  all  General  Film  Exchanges 


The    WORLD    Circulates    in    Every    Country    Where   There   is    a   Moving   Picture    Screen 


1548 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


"GOOD  LUCK" 


Mr.  President 

"Good  Luck,"  Mr.  President.  We  hope  your  labors  in 
France  will  solve  the  mighty  problems  of  the  world. 
Our  camera  squad  will  follow  you  as  usual,  taking  pic- 
tures of  your  movements  so  that  millions  of  Ameri- 
cans can  see  and  know  of  your  intense  activities.  We 
will  show  all  these  big  new  scenes  in — 

UNIVERSAL  CURRENT  EVENTS 

INTERNATIONAL   NEWS 

HEARST  NEWS 

TO  EXHIBITORS— By  booking  all  three  new  weeklies, 
you  guarantee  your  house  ALL  the  biggest  news  pic- 
tures of  the  world's  doing  such  as  NO  SINGLE  weekly 
news  release  could  ever  hope  to  give  you..  It's  a  case 
of  three  timely  instantaneous  news  reels  presenting 
3    times    a    week   all    the    big   news    from    everywhere. 


ii 


Contract  now  for  THE  BIG  THREE 

They  Dominate 

the  Field 

Book  Thru  Any 
Universal  Exchange 

vt^'w^ 

-^ 

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mfiXM 

■ 


Mr. 

President 

we're 

all  ■ 

behind 

you- 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1549 


Ifemendo 


Directed   by  the   great 

J.  P.  McGOWAN 

Director  of 

"THE  LURE  OF  THE  CIRCUS" 

and  other  serial  winners 


Now  Booking  Like  Wildfire 

Exhibitors  who  have  seen  the  first  episodes  of 
this  Serial  screen  classic,  are  writing  and  tele- 
phoning other  Exhibitors  all  over  the  country  to 
book.  One  Western  Exhibitor  tipped  off  fourteen 
theatres  to  book  "THE  RED  GLOVE"  and  all 
fourteen  did  so.  IT'S  THE  BIGGEST  SERIAL 
OF  THE  SEASON,  the  classiest,  packed  with 
thrills  and  stunts  you've  never  seen  before. 
Tremendous  newspaper  advertising  campaign  all 
prepared  for  you.  Get  a  copy  of  the  Big  Ad 
Campaign  book,  use  it  and  there's 


18  Weeks  of  Capacity  for  You 


BOOK  IT  NOW 


THROUGH   YOUR    NEAREST 

UNIVERSAL 

EXCHANGE 


1550 


THE     MOVING     PICTURE     WORLD 


March  22,  1919 


^-Jfriwp? 


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(Smorfonal  QctrQ?? 

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.March  22.  1919 


THE     MOVING     PICTURE     WORLD 


1551 


Walla  Walla,  Wash.,  Feb.  12,  1919. 
"  'Heart  of  Humanity'  opened  here  for  the  big- 
gest Monday  business  in  the  history  of  the  house. 
We  exceeded  'Hearts  of  World'  opening  day.  over 
$100.  Our  second  day  business  was  double  that  of 
our  opening.  Press,  general  public,  mayor,  presi- 
dent Commercial  Club  and  Parent  Teachers'  Asso- 
ciation acclaim  'Heart  pf  Humanity'  greatest  pro- 
duction ever  thrown  on  the  screen.  Stood  them  up 
second  night  against  Allied  War  Veterans'  Band. 
Dorothy  Phillips'  wonderful  acting,  placing  her  as 
one  of  the  foremost  emotional  actresses  on  the 
screen.  Direction  and  photography  extraordinary. 
Accept  my  heartiest  congratulations  on  the  won- 
derful production." 

DOC  CREWS, 
Manager,  Liberty  Theatre. 


.  Toledo,  O.,  Feb.  17,  1919. 
"  'The  Heart  of  Humanity,'  first  day  of  second 
week's  run,  broke  any  previous  day's  record." 

H.  C.  HORATER, 

General  Manager. 


Chicago,  Feb.  10,  1919. 
"  'Heart   of    Humanity'    breaking   all   records   at 
Woodlawn  Theatre.    Were  unable  to  accommodate 
crowds  yesterday.     At  ten-thirty  p.  m.  eight  hun- 
dred people  were  waiting  in  the  lobby." 

A.  KARZAS, 

Woodlawn  Theatre. 


Atlanta,  Ga.,  Feb.  22,  1919. 
"Opened  'Heart  of  Humanity,'  Tudor  Theatre, 
Monday,  February  17th,  playing  four  shows  day, 
with  advance  sale.  By  Tuesday  entirely  sold  out 
for  remainder  week.  Makes  it  necessary  to  con- 
tinue next  week,  giving  five  shows  per  day.  Mail- 
ing photographs;  tremendous  crowds  in  front  of 
theatre.  Necessary  to  get  police  to  clear  street  for 
traffic.  Congratulations!  You  are  right!  This 
picture  will  live  forever." 

TUDOR  THEATRE, 

B.  Lee  Smith,  Manager. 


Dayton,  O.,  Feb.  17.  1919. 
"We  opened  Sunday  with  'Heart  of  Humanity' 
to  the  biggest  business  ever  played  to  since  open- 
ing of  the  Dayton  nine  months  ago.  Waiting 
crowds  all  day  long  in  line.  All  receipts  records 
broken  by  far  with  this  enormous  production.  Give 
me  more  like  'The  Heart  of  Humanity'." 

MARK  GATES, 
Mgr.   Director,   Dayton   Theatre. 


Denver,  Colo.,  Feb.  10,  1919. 
"  'Heart  of  Humanity*  ran  a  week  at  Rivoli, 
Denver,  and  without  doubt  is  peer  of  all  pictures 
released  during  past  two  years.  Our  receipts  were 
most  satisfactory,  and  we  want  to  say  to  you  that 
you  are  entitled  to  a  clean-up,  and  we  know  you 
will  get  it,  because  you  have  delivered  the  goods." 
BROWN  &  MEGHAN, 

Rivoli,  Denver. 


Qelea^ed  thru 


Productions"  (inc.) 


WMANITr 


1552 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1553 


The  GirlWhb  Stayed  at  Home 

An  ADTCKAFT  Picture 


*£*< 


M- 


Adapted    from    the   story    by   S.   E.   V.   Taylor 
Photographed    by   G.   W.   Bitzer 

Personally   directed   by  D.   W.   Griffith 


D.  W.  Griffith's 

Vital  Story 

of  Today 

He  told  us  the  tale  of  the  heroes  of 
France's  trenches  as  it  was  never  told  be- 
fore. 

Now  his  genius  turns  to  the  story  of  the 
heroines  of  the  trenches  that  extend  from 
New  York  to  San  Francisco — the  endless 
trenches  lined  with  women's  souls. 

It's  not  the  story  of  the  soldier  who 
marches  down   the  avenue. 

It  is  the  big  drama  of  the  girl  who  stands 
on  the  curb,  waiting — scanning  eagerly 
the  faces  of  the  marching  men,  searching 
for  the  face,  the  face  of  the  man  who 
must  hear  what  happened  while  he  was 
away;  who  must  hear  of  her  battles,  and 
judge. 

Griffith  can  make  millions  think.  He  can 
make  millions  smile.  He  does  both  in 
this  wonderful  picture. 


H5i-  FAMOUS  PLAYFRS-LASKY  CORPORATION  Pi  ILL? 


:  LLASKY.  tfta  CECUBDEMlLLii>"vaDrf*jwni* 


NULLL  Bm-aortin 


■■■■HHI 


1554 


THE     MOVING     PICTURE    WORLD 


March  22,  1919 


WWW w WWW 

m  7-firam  A6ram?  m 

presents 


v 
v 
v 


^  7 fie  foremost  emotional  artist  of  the  screen. 

▼         i/?  #fe  best  picture  in  wfiicEAe  ever  appeared, 

A  A  and  trie. 

^  /y/<r/  ei/er  offered  ^ 

J  ON  THE  STATE  RIGHT  PLAN  * 

J  "HIAKS  OF  MEN"  ? 

A  story  tfiat  Would  toucn  me  neart  of  a  stone. . 


in  S IX  PAKTS 


|a      Applications  for  ierritoriafPigAts  Wide  Considered 


Address  Communications  to 

Ml  RAM  ABRAMS 

Ponqacre  'Siufdincp 
BroadWay  and  <d^2nd  Street,         JVeirt  JdbrA  City 


* 

V 

V 

V 

* 
V 
V 

V 

V 


wwwwwww 

The  WORLD  Carries  its  Message  of  Practical  Showmanship  to  Thousands    Town  j 


March  22,  1919 


THE     MOVING    PICTURE    WORLD 


Film    Salesmen   Can't   Reach   a   Fraction    of   the   "Small   Town"  Showmen     Ihe   WORLD   Doef 


- 


1556 


THE  MOVING   PICTURE  WORLD 


March  22,  1919 


I 


homas  H,Ince 


"~  i 


-presents. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1557 


MC&mzfimmlC 


Big  Puddle  and  Small 
Frog. 

"T'd  rath 
1  than  E 


er  be  a  paving  stone  in  New  York 
a  boulevard  in  any  small  town." 


So  Helen  Douglas  told  her  friends  who  asked 
her  to  give  up  the  pace  that  kills. 

But  Helen  wanted  her  paving  stone  made  of 
gold  and  jewels  and  costly  gowns  and  the 
luxury  of  life  that  goes  with  such  things. 

She  got  what  she  wanted.  And  in  the  get' 
ting  came  the  crash — her  husband  on  the 
brink  of  ruin  with  one  chance  of  financial 
rescue  in  her  hands. 

Her  own  money  could  save  him,  but — 

She  refused  him  the  money! 

The  story  of  what  led  up  to  that  big  dramatic 
moment  in  Helen  Douglas  life — and  of  what 
followed  will  entertain  and  thrill  you. 


FAMOUS  PLAYERS -LASKY  CORPORATION 

fcT— %   ADOLPM  ZUKOR/Vv.  JKSSE  LLASKYIVvPrv*  CECU,  B.DE  *UU£  DittdDrGtmnt 

'"NEW  YORK,  J 


1558 


THE    MOVING    PICTURE    WORLD 


ThOS  HInCe    Presents 

DOROTHY 

DALJON 

EXTRAVAGANCE 

^f  CparamoantCf>icture 
Lithograph    Luxury 

WHAT  better  theme  than  "Extravagance" 
for    the    display    of    beautiful    gowns, 
jewels  and  a  pretty  woman? 
These  posters  give  distinction  to  your  thea- 
tre and  draw  the  crowds  as  well. 

An    exceptionally    fine    lot    of    other    adver- 
tising accessories  on  this  production : 

Photographs   in  black  and  white,  sepia  and 
colored— single  and  in  sets  of  eight. 
Production  and  ad  cuts  and  mats. 
Advertising  layouts  and  mats. 
Slides,    music    cues,    20-page    press  "book. 
Service  Section  on  "Extravagance,"  page  1644 
this    issue 


•  FAMOUS  PLAYERS  -LASKY  CORPORATION 

ADOLPB  IQHWA*  JESSE  L LASKY  |  fa  Pm  CECIL  B  DE  M1UE  Dit**x  Qinnd 


mm 


■:,  ^<dQfe 


Hundreds    of   Showmen    Who   Subscribed    for    the    WORLD    When   it   Started   Are  STILL  Subscribers 


SELECTfgjjjPlCTURES 
I£  YOU  are  a  100%  American 

Ih-ou  wi/J he  proud  to  sAow  your  patron 

Select  Pictures*  great  Sped  " 


METRO     PRESEKTS 


ANNAQ.NILSSON 

cn  Hidqe  we  LI   CuLLuvn  's 

<TheWAYofthe  STRONG 

^Adapted  b\j  Finis  Fax  andjune  MatkLS  and  directed  by 


DWIN      CAREWE 

admirable  acts  - 


5 


Cji  great  big  theme  pro- 
^auction  of  the  big  north- 
land  with  love  and  greed  of 
gold  and  the  play  or  the 
human  passions  * 

tremendous  in  size  and  scope 
with  a  cast  that  befits  its 
bigness  • 

p^yl  special  attraction 

picture  presented  as  a 

O^Metro  ^11  Star  Series  'Production 

the  only  standardized 

pictures  in  the  world  * 

"Released  MARCH  l]tk 

METRO 


••     '■ 


^ 


^^^v 


I 


"Tke 
Carter  Case" 

sold  itself — 

Ask  Exchanges  w?k;9 


^ 


"THE  CARTER  CASE" 

Craig  Kennedy 


SERIAL 


fe 


ARRANGE    FOR    BOOK1HGS    HOW 


ARROW    FILM    EXCHANGE,    INC. 
1235  Vine  Street       ....     Philadelphia,  Pa. 

DAY      FILM     CORPORATION 
412  Ferry  Street  ------   Pittsburgh,  Pa. 

SAMUEL        GRAND 
48  Piedmont  Street  -     -     -     -     -     Boston,  Mass. 

Foreign    Rights 
EXPORT   6c   IMPORT    FILM    COMPANY 
729  Seventh  Avenue      ...      New  York  City 


SUPER  FILM  ATTRACTIONS,  INC. 
1209  E  Street,  N.  W.    -     -      Washington,  DC. 

CELEBRATED     PLAYERS    FILM    CORP. 
207  South  Wabash  Avenue     -     -       Chicago,  111. 

PIONEER    FEATURE    FILM     CORP. 
126  West  46th  Street     -     -     -       New  York  City 

CRITERION    FILM    SERVICE 
67  Walton  Street Atlanta,  Ga. 


MIDWEST-DISTRIBUTING  CO. 
Toy  Building      -----      Milwaukee,  Wis. 


March  22.   1919 


THE     MOVING     PICTURE     WORLD 


1563 


ASK  JOHN  H.  KUNSKY 

OF  KUNSKY'S  ENTERPRISES,  DETROIT,  MICH. 

WHAT  HE  DID  WITH 


THIS  REMARKABLE  FEATURE 
IS  PROVING  ITSELF  TO  BE 


THE 


MOST  COLOSSAL  SHOW 
PROPOSITION  ON  RECORD 


THERE  ARE  CLEVER  ADVERTISING  HELPS 
GALORE— BE    SURE    TO   USE    THEM   ALL 


WHEN  YOU  PLAY  IT 


BOOKINGS  PLACED  BY 


Distributed  Through 


Independent  Sales  Corporation 


Film  Clearing  House,  Inc. 


FRANK  G.  HALL 

PRESIDENT 


THE     MOVING     PICTURE     WORLD 


March  22.  1919 


March  11.   1919 


THE     MOVING     PICTURE     WORLD 


©TMAPFIIL 


Pg^SS 


EDITORIAL 

Appearing  in  the 

NEW  YORK  EVENING  MAIL 

January  10th,   1919 

ARTISTIC  ACCESSORIES  TO  THE 
MOTION  PICTURE 

The  introduction  of  artistic  accessories  to  the  motion  picture,  and  the 
artistic  development  of  the  motion  picture  itself,  are  significant  of  the 
growth   of  the  film   industry. 

Among  these  improvements  are:  The  elimination  of  the  dark  theatre 
by  the  device  of  "daylight  projection,"  the  employment  of  color  acces- 
sories, light  and  scenic  contrivances  to  heighten  and  bring  into  more 
effective  relief  the  action  portrayed  on  the  film  and  the  synchronization 
of  the  music  to  the  action  and  the  spirit  of  the-  play. 

These  things,  taken  in  the  aggregate,  have  accomplished  marked  results 
in  the  artistic  elevation  of  the  motion  picture  as  a  medium  of  entertain- 
ment. They  have  raised  the  motion  picture  enterprise  from  the  level  of 
an  industry  to  the  plane  of  an  art,  comparable  to  that  of  the  spoken  drama. 

In  all  these  movements,  Samuel  L.  Rothapfel,  who  has  just  resigned  as 
managing  director  of  the  Rivoli  and  Rialto  theatres,  has  been  a  pioneer 
and  a  leader.  Mr.  Rothapfel's  innovations  have  influenced  the  entire 
motion   picture  industry. 

Not  the  least  among  his  highly  successful  experiments  is  the  employ- 
ment of  music — in  many  instances  original — to  heighten  the  effect  of  the 
silent  drama.  The  orchestras  which  he  organized  at  the  Rivoli  and  Rialto 
are  highest  type  of  theatre  orchestras  that  have  been  heard  in  America. 
The  combination  of  artistic  pictures,  artistic  accessories  and  artistic  music 
is  practically  a  new  form  of  entertainment — something  between  drama 
and  opera  that  is  effective  in  the  highest  degree. 

The  public  has  the  right  to  expect  from  Mr.  Rothapfel  further  artistic 
contributions  in  the  line  which   he  has  already  marked  out  in  the  past. 


j= 


^*\MiV.®\w(i\Q\<s\a\w.<>\9iwy.9\oi&v.<y.»\b\9\»\Q\Qi^^^^ 


1566 


THE     MOVING     PICTURE     WORLD 


March  22,  1919 


GOING 


UP! 


THE   ENTIRE    MOTION    PICTURE    INDUS 

OLD    TRADITIONS    BLASTED!!! 

THE  SHOWMAN'S  JUDGMENT  NOT  WORTH  "A  TINKER'S 

All  "old  fogy  ideas"  and  traditions  of  "showmanship"  were  smashed  to 
smithereens  when  HARRY  GARSON  opened  "THE  UNPARDONABLE 
SIN,"  in  DETROIT,  Sunday,  March  2nd,  at  the  BROADWAY  STRAND  for 
the  FIRST  TIME  ANYWHERE. 


BOX   OFFICE 

STATEMENT 

(final    w  i,f.r\  i 

SUN.,  MARCH  2  .  .  $4754.80 

MON.,       " 

3  .  .     3081.20 

TUES.,      " 

4  .  .     3187.60 

WED.,       " 

5  .  .     3192.10 

THURS.,  " 

6  .  .     3192.80 

FRL, 

7  .  .     3193.40 

SAT., 

8  .  .     4790.00 

TOTAL, 

.  .    $25,391.90 

BLANCHE  SWEET 

In  Major  RUPERT  HUGHES  Astounding  Story 


Address 


WRITE  OR  WIRE  QUICK  FOR  FIRST  RUN 


HARRY   GARSON 


AEOLIAN 


March  22,   1919 


THE     MOVING     PICTURE     WORLD 


1 567 


GOING 


UP! 


RY    ROCKED    TO   ITS    FOUNDATIONS!! 

HISTORY     IS    MADE!!! 

AM"— IT'S -THE -JUDGMENT- OF -THE-  PUBLIC!! 

$250,000 

Over  $100,000  worth  of  territory  was  sold  the  opening  day  and  more  than 
$250,000  worth  of  territory  sold  the  first  week  to  the  shrewdest  buyers  in 
the  film  industry.— WHO  CAME— WHO  SAW— WHO  BOUGHT! 

SOLD      annou™ced°later) NEW     YORK 

H.  F.  JANS NEW  JERSEY 

GARSON  PHOTOPLAYS,  Inc  MICH,  and  INDIANA 

FRANK  HATCH OHIO 

CLARK  &  ROWLAND  W.  PENN.  and  W.  VIR. 

SOL  LESSER CALIF.,   NEV.   and  ARI. 

SOLD  JEKfcJfe     ORE.,  WASH,  and  IDAHO 

JULES  &  J.  ALLEN  CANADA 


C/"\T  "T|        (Name   to    b 
i3\J Yj\J  announced  lat 


er) 


ALL  FOREIGN  RIGHTS 


Directed  in  person  by 

MARSHALL  NEILAN 

\   YOUR  TERRITORY— PERCENTAGE  ONLY! 

IALL 


NEW  YORK 


BESSIE  LOVE 


brings  the  magic  of  these  pages  to  life    in 

one  of  the  most  superbly  produced 

pictures  of  many,  many  months. 


THEWISHING  RING 

MAN" 


arcjqre 
AX/idLdemer 

combines  the  box- 
office  qualities  of  a 
best-seller's  popular- 
ity and  the  quaint 
charm  and  winsome- 
ness  of  one  of  the 
■  screen's  premiere 
artistes.  < 

Your  patrons  will 
expect    much    from 
this  ideal  story - 
s  t  a  r    combina- 
tion,  and  their 
anticipations  \i 

will     be    far 
exceeded. 

Directed.  b$ 
DAVID    SMITH 


y 


c 


* 


A  Real  Picture 


IS 


"The  Wishing  Ring  Man" 


A 


"'The  Wishing  Ring  Man'  is  going  to  the  hearts  of  the 
women,  the  children  and  those  who  haven't  forgotten  their 
childhood." 

Motion  Picture  News. 

"  Excellent  attraction.  A  sweet,  charming  little  story.  Enter- 
tainment of  the  wholesome  kind.  A  production  of  the  best. 
'  The  Wishing  Ring  Man '  can  be  depended  upon  to  bring  they 
money  into  the  box-office."  / 

Exhibitor's  Trade  Review. 

It  has  the  airy  touch  so  much  ap- 
preciated when  presented  as  it  is 
here.    Bessie  Love  is  charming 
and  vivacious  in  the  part  of 
Joy  Havenith,  whose 
first  name  she  does 
not  belie." 

Moving  Picture 
World. 


*v 


>  * 


MTAGRAPH 

^Albert  E.  Smith.  President 


«,. 


1572  THE    MOVING    PICTURE    WORLD  March  22,  1919 


In  high  regard- 

Pathe  News 


I  want  to  tell  you  of  the  hiqh^ 
regard  with  which  the  Paine 
News  is  held  by  the  patrons  of* 
Hie  A I  ham  bra  Theatre  as  well  as 
myself. 

e  We  were  the  first  people  in  ~ 
Milwaukee  to  show  the  News, 
some  eight  years  ago.  \Ve  have 
shown  it  practically  continuously 
"We  feel  that  no  program,  <-^> 
regardless  of  star  or  production, 
would  be  complete  without  the 
News. 

George  Fischer,  Manager 

Saxe's  Aihambra  Theatre 
Milwaukee 

Twice  a  week  and  always  Hie  bes^ 

PATHE 

DISTRIBUTORS 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1573 


Absolutely  fascinating!^ 

said  the  newspaper  men  who  were  shown  the 

Pat  he  Review 

a  film  magazine 

Here  is  a  one  reel  picture, 
released  every  other  week, 
that  is  off  ihe  beaten  tracL 
In  each  number  will  be  found 
travel  pictures  (mostly  in  the 
famous  Pathecolor),  scientific 
subjects  of  popular  interest; 
the  wonderful  slow  motion^ 
pictures,  humorous  or  sport 
subjects,  not  much  of  each 
but  always  of  a  length  ancL 
kind  that  will  interest  every0 
person  in  any  theatre  anywhere. 

Ask  your  nearest  Pathe 
exchange  to  screen  it  for  you. 
You  II  be  delighted  with  it! 

PATHE 

DISTRIBUTORS 


1574 


THE     MOVING    PICTURE    WORLD 


March  22,  1919 


i  jorial  Comment  ge  'Thb 

by  MartinJ-  QtjiGl^y 


Revenue 

£S  who  are  endeavoring  to 
vlegislatujs  a  staie  tq 
Vnk  as€p/their» 

\ut  nf^i 

t  suddenly  concluded 

\erlooki|igia  big  op- 

.ribut 

franllylstate  that 

is  designed  to  add 


attention  of  those 
welfare  of  the  in- 
s  to  the  situai 

Chicago., 

gentlemej^of  the 
the  induMry   anaY 


"is  totajyinconsistent  with  t] 
portance.  The  wilL^^the  majority  is  the  ol 
basis  of  law  *nd  tl^effort  of  the  wild-eyed  n 

Wu^ion  the  majority  is  only 


prohibition 

in  censon 

.that  the  g) 

fund  in  co 

and  filq 

"greater  degrl 


•m  their, 
\nd  allj 

oolitics. 

if  the  bi 

hances  o\ 
d  be  exce 


iewpoint 
at  goes 
Judging 
had  not 
ts  being 
.ent. 


\e  Chicag^Cen- 
for  the  } 
"ni   pictui 
'  '"casro  cen 


'oianarcJ^.     We  have  H 
^Sunday  clos^c  o\  lecture 
it  is  noi 

lityMoT  the  screen  wilL 
this  tenMncy,  in  givinsf  ti 
masses,  miose  attention  ft' 

any  othM  form  of  expression,  a  conciete  underi\ 
ing  of  tms  spirit  of^f^g^jgCfcAhJnwe  that  is  k, 
ing  to  nfclit  a  slave  to  the  will  of  that  minority  l, 
quackT^MBrs. 

Looking  Ahead 

^a  dispatch  to  the  Herald  from  its  Washington^ 
orrespondeht,  printed  in  last  week's  issue,  Mr. 
W.  W.  Hodkinson  visualizes  a  condition  into  which 
the  motion  picture  is  rapidly  moving.  Mr.  Hodkin- 
son contends  that  the  day  is  passed,  or  practically  sb, 
when  the  producer  can  rely  -merely  upon  a  winsome 
face  and  pretty  curl  to  carry  his  picture  into  popu- 
larity. The  public  has  passed  the  stage  in  which  it  is 
satisfied  with  merely  a  pretty  face  upon  the  screen. 
The)7  want  players  who  can  do  more  than  merely 
"look" — they  want  real  acting  inspired  by  general 
intelligence  and  an  understanding  of  the  technics  of 
emotional  appeal. 

i^Sundc 

if  the  many  contests  that  ar^ 


£0V    Jf*—  L&%„  <J2a^t«-*W   <£*.,*  *U*   . 


Tbi.  *„■..■■.<«..«  Will   b.  H..d   b,  Ertlbtt...  Wh.  »~  «-  •  ™-   3,..c,„ 


March  22,  1919 


THE     MOVING     PICTURE    WORLD 


1575 


Produced  b\ 

Sunset  Pictures,  Inc. 

San  Antonio,  Texas 

Directed  by 
Frank  Powell 


Foreign  rights  controlled 
by  Federal  Photoplays,  Inc. 
3  East  44th  St. ,  New  York 


Frank  Powell  presents 

HOUSE  PETERS 


in  THE  FORFEIT 


JTT.OUSE  Peters  is  a  finished,  virile  actor — some  critics 
call  him  a  great  actor — and  in  this  play  he  rises  to  the 
height  of  his  work  for  the  screen.  He  has  a  big  vehicle 
— a  strong,  stirring,  dramatic  story  of  the  southwest — 
and  the  result  is  a  picture  far  above  the  ordinary.  If  your 
audiences  don't  sit  enthralled  by  this  play;  if  they  don't 
clamor  for  more  of  the  same  type— well,  you'd  better 
move  to  a  more  wholesome  neighborhood.  Book  it— and 
watch  your  box  office  receipts. 

DISTRIBUTED   BY 

W.  W.  Hodkinson  Corporation 

THROUGH   PATHE  EXCHANGE,  Inc. 


The  WORLD  Looks  After  the  "Small  Town"  Showman  in  it*  AdTertlsIn*    Who  Need  It 


Filmdoms  Most 
Sensational  Feature! 


Now  Offered  To 
Slate  Rights  Buyers 


■HP 

llllpii 

dm 


In  response  to  the  insistent  demand  of  Ex- 
hibitors and  State  Rights  buyers  for  the 
phenomenal  success— "Damaged  Goods"— 
we  have  decided  to  offer  this  tremendous  box- 
office  attraction  to  State  Rights  buyers.  Not 
a  print  of  it  has  been  shown  in  the  United 


States  for  months  past— all  prints  were  with- 
drawn some  time  ago.  Consequently  exhib- 
itors are  clamoring  to  show  it.  Now  is  the 
psychological  moment  for  big  returns  on  this 
sensational  feature.  We  guarantee  exclusive 
territory  in  the  United  States  and  Canada. 


Phone,  Wire  or  Write  for  Territory! 


This  is  undoubtedly  the  greatest 
money-maker  ever  offered  to  State 
Rights  buyers.  There  is  no  gamble  on 
what  "Damaged  Goods"  will  do.  It  is 
a  demonstrated  fact  that  it  is  without 
a  rival  as  a  box  office  attraction.  Ex- 
hibitors  know   it   gets   the   money — 


higher  admission  prices  and  long  runs 
The  mere  announcement  that  you  own 
the  rights  for  your  territory  should 
flood  your  office  with   bookings 

Phone,  Wire  or  Write  for  territory. 
Applications  will  be  considered 
in  order  of  receipt. 


Mm 

mmk 
Jmmm 
wMlm 


AMERICAN  FILM  COMPANY 

6227  Broadway,  Chicago,  111. 


^»^ 


1578 


THE     MOVING     PICTURE    WORLD 


March  22,  1919 


STATE   RIGHT   BUYERS 


// 


Ji.  I^irtbow;of  Unusual  Splendor 


For  Territory  Rights  address 

J.    FRANK    HATCH    ENTERPRISES, 

912     LONGACRE     BUILDING 
NEW    YORK    CITY 


Inc 


March  22,  1919 


THE     MOVING     PICTURE     WORLD 


1579 


OLIVE>XHOMAS 


in 


.  4 


TOTON" 


The  daughter  of  an  American  artist. 

Reared  as  a  boy,  the  child  of  an 
Apache,  she  becomes  the  most  notori- 
ous pickpocket  in  Paris. 

She  was  not  stolen  from  her  father. 

He  did  not  know  that  she  lived,  tho 
he  idolized  his  wife  who  died  at  her 
birth. 

Subtle  were  the  revengeful  passions  of 
Pierre.  Did  he  predetermine  the  hour 
of  their  recognition? 


1580 


THE    MOVING     PICTURE     WORLD 


March  22,  1919 


March  22,  1919 


THE     MOVING     PICTURE     WORLD 


1581 


A  TRIANGLE 
SPECIAL 
PRESENTATK 


#¥**? 


"Toton,"  released  March  30th,  is  the  first 
of  a  series  of  four  Triangle  specials,  featuring 
Olive  Thomas  in  the  plays  that  made  her  a 
hig  star. 

"The  best  thing  she  has  ever  done,"  says 
Photoplay,  "with  photography  that  is  poetry  of 
vision." 

'Phone  or  call  on  your  Triangle  Exchange 
today.  Book  this  at  once.  It's  your  opportun- 
ity to  feature  a  great  show  with  a  big  star, 
profitably.     For  this  is  released  by  the 

Triangle  Distributing  Corporation 

New  York 


▲▲▲▲▲▲ 


1582 


THE  MOVING  PICTURE  WORLD 


March  22,  1919. 


Vo  ,__e  "Small   Town"  Showman   the   WORLD  i»   Worth  Its  Weekly  Wei    ght  in  Dimea 


March  22.  1919 


THE     MOVING     PICTURE    WORLD 


1583 


K 


THE  FROHMAN  AMUSEMENT  CORPORATION 

ANNOUNCES 

A  Play  With  a  Punch  and  a  Purpose* 

Adapted  from  the  world-wide  known  novel  of  the  same  name 

mitten  bq  LAM  EVANS,  screen  version  bvANTROJiy  PAE1<ELW 

with 

JACK  SHERRILL  &  MABEL  WITHEE 


u 


FIRST    RUN    HOUSES 

are    falling   over   themselves   to   book   it 

AND    ALL    OTHER    EXHIBITORS 

are  following  suit 

"THERE'S    A    REASON!" 

Inquire  of  any  of  the  following  Exchanges: 


/.  E.  Chadwtck-Merit  Film  Exchange,  126  W.  46th 
St.,  New  York  City,  for  Greater  New  York  City. 
W.  E.  Drummond — Special  Features  Co.,  Knoxville, 
Tcnn.,  for  Georgia,  Alabama,  Tennessee,  South  Caro- 
lina. 

Sidney   Lust — Super  Film   Attractions,   1209  E.  St., 
N.  II'..  Wash.,  D.  C,  for  Delaware,  Maryland,  Dis- 
trict of  Columbia,  North  Carolina,  Virginia. 
Arthur  S.   Hyman — Arthur  S.  Hyman  Attractions, 
Film    Bldg.,   Detroit   Mich.,   for  Michigan. 


W.  IV.  Aechtler — Major  Films,  Inc.,  10  Piedmont 
St.,  Boston,  Mass.,  for  Maine,  Massachusetts,  New 
Hampshire,  Vermont,  Rhode  Island  and  Connecticut. 

Nathan  Hirsch — Aywon  Film  Co.,  729  Seventh  Ave., 
New  York  City,  for  Northern  New  York  and  North- 
ern New  Jersey. 

Supreme  Photoplays  Corp.,  1446  Welton  St.,  Denver, 
Colo.,  for  Colorado,  Utah,  Wyoming  and  New 
Mexico. 


GET   THIS! 

Each   of  the  ahove  Exchanges  have  increased  their  original  order  for  prints  and 

advertising  matter. 

The   Only   State   Right  Special   that   has   received    the    100% 
High  Endorsement  of  ALL  the   Trade  Journals. 

State  Right  Exchanges 
Write   or  wire  at   our  expense  for  descriptive  booklet 

THE  FROHMAN  AMUSEMENT  CORPORATION 


WILLIAM  L.  SHERRILL,  President 


Directed  bq  THAMES  HUNTER 


Times  Building,  New  York 


^ 


i 


MOVING    PICTURE   WORLD   is   a    Publication   Known    and    Read    by   REAL    FOLKS   in   the   Trade 


DUST  OFF    €&,  YOUR  SEATS ! 


FOX 


SUNSHINE 

COMEDIES 

WILL  BRIGHTEN  YOUR  PROGRAM  AND   BOX    OFFICE 

BOOK  THEM    NOW 

f-ox: 


FILM  CORPORATION 


EVELYN  NESBIT ! 

For  a  Box  Office  Tonic 

Boo^L 


Directed  bvCharles  Brabin 


The  Story  of  a  Girl  Who  Came  Back 


Produced  by 
William  Fox 

STANDARD  PICTURES 

FOX 

,  FILM  CORPORATION 


vr* 


S< 


pi  0 


v 


*  '    . 


1586 


THE     MOVING     PICTURE     WORLD 


March  22,  1919 


27,000  columns  of  reading 
matter  was  printed  on  the 
front  pages  of  newspapers 
throughout  America  last 
week  regarding  the  League 
of  Nations.  500,000  people 
lined  Broadway  trying  to 
hear  Woodrow  Wilson  and 
William  Howard  Taft  dis- 
cuss a  League  of  Nations. 
Italy,  France,  England, 
Holland,  Belgium,  Norway, 
Sweden,  Denmark,  the  Slavs 
of  Austria  -  Hungary,  the 
Slovenes  and  Croats  of 
Central  Europe,  the  hordes 
of  Russia,  the  down-trod- 
den peasants  of  the  Balkans, 
the  oppressed  races  of 
Mesopotamia  and  the 
Turkish  provinces — all  the 
peoples  of  the  earth  are 
wildly  awaiting  the  efforts 
of  the  greatest  thinkers  in 


the  world  to  bring  forth 
from  the  parley  at  Versailles 
some  form  of  Society  of 
Nations  which  will  prevent 
war  and  make  the  world 
a  safe  and  decent  place  to 
live  in. 

-WHOM  THE  GODS 
WOULD  DESTROY"  is 
a  motion  picture  play  begun 
one  year  ago  at  Los  Angeles, 
California,  under  the  direc- 
tion of  Ollie  L.  Sellers  with 
Frank  Borzage  directing.  It 
is  a  romantic  picture  which 
opens  with  the  manger 
scene,  the  birth  of  Christ. 
Then  the  period  of  Atilla, 
the  hun,  is  seen  in  kaleido- 
scopic rapidity.  The  rise 
and  fall  of  Napoleon  is 
shown  and  then  an  instant's 
showing  of  the  World 
War — just  an  instant. 


The   WORLD   Points  its  "Policy"  in   the  General   Direction   of  HELPFULNESS  to  ALL 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1587 


A  piece  of  paper  flutters 
from  the  sky.  A  German 
soldier  lying  out  in  No  Man's 
Land  picks  it  up.     Reads  it. 

It  says: 

Woodrow  Wilson  offers 
the  German  people  member- 
ship in  a  League  of  Nations. 

This  soldier's  eyes  are 
opened  and  he  returns  to 
Germany  and  secretly  ad- 
dresses the  peace  meetings. 
Soon  a  little  flame  is  kindled 
into  a  mighty  conflagration. 

The  armistice  follows. 

Through  seven  reels  in  fas- 
cinating continuity  a  roman- 
tic story  is  told : 

Unwinding  in  one  surprise 
after  another  the  story 
"WHOM  THE  GODS 
WOULD  DESTROY" 
sets  forth  Woodrow 
Wilson's  ideas  of  a  League 


of  Nations.  It  is  put  in  vivid 
and  potent  dramatic  fashion. 
It  entertains  while  it  en- 
thralls. It  startles  while  it 
talks  in  a  language  the  world 
is  waiting  to  hear. 

It  is  ptetorial  pleasure  and 
giant  rhetoric,  at  one  and 
the  same  time.  It  is  timely. 
It  comes  when  all  the  world 
is  up  on  its  toes  ready  to 
rush  right  at  the  subject 
every  time  it  is  uttered  and 
soon  "WHOM  THE 
GODS  WOULD  DE- 
STROY' will  be  shown 
under  the  auspices  of  the 
Macauley  Photoplays,  Inc. 
and  the  ardent  exhibitor 
who  seeks  novelty  and  sen- 
sation will  find  solace  for  his 
conventional  flow  of  films 
in  one  of  the  one  hundred 
prints  which  will  sweep  the 
country  like  a  hurricane. 


There   is  a   Whole   Lot  of  Country    West   of  the  Hudson— and   it   is   Covered    by   the   WORLD 


1588 


THE     MOVING     PICTURE    WORLD 


March  22,  1919 


WORLD  PICTURES 


present 


KITTY  GORDON 


in 


"THE  UNVEILING  HAND" 

With  IRVING  CUMMINGS  and 
GEORGE  MacQUARRIE 

Story  by  M.  Page 
Directed  by  Frank  Crane 


PRESS  COMMENTS  :- 

"Unusual  plot.     Strong  feature." — Moving  Picture  World 
"Kitty  Gordon  in  her  best  picture."— Motion  Picture  News 
"Exceedingly  well  directed." — Exhibitors'   Trade  Review 


WORLD  PICTURES 

present 


MONTAGU  LOVE 


in 


"THE  HAND  INVISIBLE" 

With  VIRGINIA  HAMMOND 

By  Wallace  C.   Clifton 
Directed  by  Harry  O.  Hoyt 


PRESS  COMMENTS:- 

" Montagu   Love    has   never    given  to    the    screen    a    finer 

performance." — Moving  Picture   World 
"Production  of  special  interest." — Motion  Picture  News 
"Strong  emotional  appeal." — Exhibitors'   Trade  Review 


The    Truest    Thine    You    Know:     If    Ton    Want    the    NEWS,    Sobicribe    to    che    WORLD 


March  22,  1919  THE     MOVING    PICTURE    WORLD  1589 


KINOGRAMS 

THE  VISUAL  NEWS 
gf  ALL  THE  WORLD 

IN  ITS  FIRST  TEN  ISSUES 
KINOGRAMS  DISPLAYED  54 
EXCLUSIVE  PICTURES  AND 
SECURED  10  NOTABLE 
NEWS  BEATS,  INCLUDING 
THE  FIRST  PICTURES 
OF  THE  RETURN  OF  PRES- 
IDENT WILSON  FROM  FRANCE 
THIS     IS     KINOGRAMS     SERVICE 


Published  by  KINOGRAMS  PUBLISHING  CORPORATION 
Distributed  by  WORLD  PICTURES 

The  WORLD  is   Edited   and   Published  to  Serve  Both  AdvertU«r  and   Sabscriber  Alike 


1590 


THE    MOVING     PICTURE    WORLD 


March  22,  1919 


Samuel 
Goldwyn 

presents 


Tom  m&GQ£ 

»AMANa«aHISMONHf 


Trom  the  popular  novel 
by  Frederic  S.  Isham. 
By  arrangement  with  the 
Bobbs,  Merrill  Company 
Directed  by  Harry  Beaumont 


Jheyjjke  Him  Vest 
InEach  flew  Picture 


The  growth  of  Tom  Moore  in  popu- 
larity is  one  of  the  further  proofs  of 
the  public's  love  of  romance  and 
cheerfulness.  His  is  not  the  popu- 
larity of  the  old-time  matinee  idol, 
for  men,  women  and  children  vie 
with  each  other  in  expressing  their 
praise  of  him. 

Of  each  of  his  new  Goldwyn  Pic- 
tures, as  issued,  they  say:  "You 
know,  I  like  this  best  of  all  the  Tom 
Moore  Pictures!" 


Goldwyn  is  certain  that  they  will 
say  this  of  "A  Man  and  His  Money," 
the  picturization  of  a  fascinatingly 
rapid  and  eventful  story  by  a  popu- 
lar author. 


"A  Man  and  His  Money' 
everywhere  March  16. 


is  released 


GOLDWYN  PICTURES  CORPORATION 

Samuel  Goldwyw  President 

16  East  42„</  Street  New  York  City 


The   WORLD  Costs  More  Than   its   Rivals,   and   Subscribers   Find   It   Worth    More 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1591 


Exhibitors    by    the   Thoaundi    Pay   $3.00  the  Tear   for   the  WORLD   and    Get   Full    Value 


1592 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


26Ancjles  of  Comedy 

TTERE,  for  the  first  time  we  are  able  to  give  you  by  title  an  entire  year?s 
*-  -*  releases  of  "Smiling  Bill"  Parsons  in  Capitol  Comedies — one  two-reel 
comedy  every  second  Monday  for  an  entire  year. 

Capitol  Comedies  always  have  possessed  the  distinction  of  being  tremendously 
different.  They  have  variety — change  of  scene — change  of  personalities — change 
of  plot  and  theme — all  surrounding  "Smiling  Bill"  Parsons  who  has  won 
nation-wide  popularity  as  a  wholesome  comedian.  Your  nearest  Goldwyn 
office  is  ready* to  take  your  contract  for  this  array  of  winners: 


Bill's  Baby 
Billy's  Predicament 
Birds  of  a  Feather 
Matching  Billy 
Widow's  Might 
Dad's  Knockout 
Bill  Settles  Down 
Billy's  Fortune 
Bill's  Opportunity 
Up  a  Tree 
Bill's  Sweetie 
Camping  Out 
Pink  Pajamas 


Proposing   Bill 

The  Jellyfish 

Poor  Innocent 

You  Know  What  I  Mean 

The  Big  Idea 

Have  Another 

A  Master  of  Music 

The  New  Breakfast  Food 

The  Potum  of  Swat 

The  Midnight  Alarm 

Wanted,  a  Baby 

The  Last  Drink  (June  30,  1919) 

A  Wonderful  Night 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldwyn 

16  East  4-2 „</  Street 


President 

New  York  City 


■  ;-i-.a.:?i-5JSK: 

Exhibitors  Pay  $3.00  for  the  WOBLD  and  Get  More  Than  Their  Money's    Worth 


March  22,  1919 


THE     MOVING     PICTURE    WORLD 


1593 


When  sufficient  people  in  sufficient  cities  and 
towns  take  the  time  and  trouble  to  tell  exhibi- 
tors how  much  they  like  a  star  that  star  goes 
over  big.  It  takes  a  good  deal  of  enthusiasm  to 
induce  them  to  do  this. 


Do  you  wish  to  know  the  secret  of  such  enthu- 
siasm as  this?  Betzwood  Film  Co.'s  third  star 
series  production  contains  the  answer— 

LOUIS 

BENNISON 

in 

SpeedyMeade 

"Written  and  directed  by  Ira  MLowry 


A  fast  full-of -action  dramatic  story  of  hard 
fighting,  daring,  love  and  adventure.  Released 
everywhere  March  23. 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldvym       Prvr<dont 


16  East  4-2.,./  Street 


Mew  York.  City 

*35 


■QWMHrw  "    n     nmim»imuri»nih  'flU'i'* »"»m.< i  > limn 
The    WORLD   Goes   Where   Film   Salesmen   Nerer    Reach   in    Their    travels    "In  the  Srtrk* 


■^ 


WITH 

HELEN 
JEROME    EDDY 

AND  A  NOTABLE  CAST 
For  eight  solid  weeks 
it  packed  Quinn's  The- 
atre, Los  Angeles.  With 
each  succeeding  week 
the  crowds  increased. 
Its  greatness  lies  in  its 
power  to  bring  them 
back  again  and  again 
and  to  make  them  talk 
about  it,  giving  it  that 
valuable  tcord-of -mouth 
advertising. 

A  Brentwood  produc- 
tion, directed  by  King 
W.  Vidor. 


1 


R.e>I<?as<?ct  through, 

EXHIBITORS  MUTUAL 


ROBERTSON  -  CTOL.E 
COM  PAKY 
PIVLriON  OF    FIL-M-T 
BANKERf  and  EXPORTERS 
FOR  THE  PRODUCER 


II 


WHAT  EVERY  WOMAN  WANT/ 


If 


Presented  by 
JE/VE  P.  HAMPTON 


MUTUAL 


roberttow  -Cole,  company 

DIVISION    OF-     TIL.M.-P 
BAN  KERJ"  and  EXPORTERS 

for,  the:  producer 


\  "■':•  %  1 

I      \ 


I 


A  Heart 


JlW'A 


Produced  by  HAWORTH  PICTURES  CORPORATION 

There's  a  j-Wift  undercurrent  of  tragedy 
that  climaXej1  With  one  of  the  mo/t  dramatic 
incident/  eVer  Witnex/ed  on  the  screen 
ItV  .ro  bigf,  that  it  Will  lon$f  be  remembered 
a/  one  of  Hayakawtey  gfreate/t  picture/: 

p 

Released  through; 

EXHIBITORS  MUTUAL 


ROBERTSON-  COLE. 
C  O  M  P  A  M  V 
DIVISION  OF  FILM.T 
BANKERS  and  EXPORTED 
FOR  THE  PRODUCER 


M 


iV 


BILLIE 

RHODES 


"The  Lamb 

The  Lion" 


And 


Presented  by  NATIONAL  FILM  CORPORATION 
OF  AMERICA 

Billie  hits  top-notch  speed  inthis.Her 
seven  league  boots  make  her  step  some, 
but  not  quite  fast  enough  When  she 
attempts  to  hold  up  a  Woman  #10 
determines  tonianj/  her  to  a  ridi 
titans  son  just  for  mlewfc. 


Releasee?  through 

EXHIBITORS  MUTUAL 


]?OBERT50H-COLE 

CO MPAMY 
DIVISION  OF  FILMS 
BANKERS  and  EXPORTERS 
FOR  THE  PRODUCER 


1598 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


Released  Through  the  Following  Exchanges : 


INTERSTATE  FILMS,  INC. 

729  Seventh  Ave.,  NEW  YORK,  N.  Y. 

BEE-HIVE     EXCHANGE 

207    S.    Wabash    Ave.,    CHICAGO,    ILL. 

BEE-HIVE     EXCHANGE 

109   W.  Maryland   Street,  INDIANAPOLIS,   IND. 

BEE-HIVE     EXCHANGE 

174   2nd    Street,   MILWAUKEE,    WIS. 

R.  D.  MARSON  ATTRACTION  CO. 

26    Piedmont    Street,    BOSTON,    MASS. 

MASTERPIECE    FILM    ATTRACTIONS 

1235    Vine    Street,    PHILADELPHIA,    PA. 

QUALITY    FILM    CORPORATION 

414    Ferry    St.,    PITTSBURGH,    PA. 


E.  &  H.  FILM  DISTRIBUTING  CO. 

73    Walton    Street,   ATLANTA,   GA. 

FONTENELLE  FEATURE  FILM  CO. 

1504   Harney   Street,   OMAHA,  NEB. 

SOUTHWESTERN   FILM   CORPORATION 

191 11^   Commerce  St.,  DALLAS,  TEX. 

STANDARD   FILM   SERVICE   CO. 

316  Sloan   Building,   CLEVELAND,   OHIO 

STANDARD   FILM   SERVICE    CO. 

Elizabeth  and  John  R.  Streets,  DETROIT,  MICH. 

STANDARD    FILM    SERVICE    CO. 

Film    Exchange    Bldg., 
7th   and    Main   Streets,   CINCINNATI,   OHIO 


BULLS  EYE  FILM  CORPORATION 


729    SEVENTH   AVENUE 


NEW  YORK   CITY 


The   WORLD   Was   Founded   Twelve   Years   Afro;   it  is  Twelve  Tears   Better    and  More   Popular  Now 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1599 


"More  screen  value  than 


9  99 


'Virtuous  Wives' 

Says    Tom    Moore,    of    Washington,    D.    C. 


-$&* 


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X    Anion  ^*      t^e1-®      r>iC"ta't^rv   ox  . H 


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Presented  by 
LOUIS    B.    MAYER 


A   First   National 
Attraction 


-gresx<^- 


Anita  Stewart 

iiv  another  picture  for  women 

AKidnight  Romance " 

Directed  hy  Loir  Weber 


One  Game  the  WORLD  Has  Still  to   Learn  is  "Playing  Favorites"— We  Revolve   for   ALL 


/ 


1600 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


Tyrad  Pictures,  Inc. 


Presents 

ITS  FIRST 
AMERICAN 
PRODUCTION 
MADE  IN 
EUROPE 


"YOUR 


WIFE 


AND 


MINE" 


in  six  acts — with 

EVE  DORRINGTON 

Supervised  by 

Winifred  Dunn,  author  of 

"AND    THE    CHILDREN   PAY" 

STATE  RIGHTS 

NOW    ON   SALE 

New  York  and  New  Jersey 
now  booking 

TYRAD  PICTURES,  Inc. 

729   Seventh    Ave.,    New   York    City 

Phone,    Bryant    5426 


There   Never    Was    a    Convention    as    Much    Value   to    the    Trade   as    One       Old   WORLD 


March  22,  1919 


THE     MOVING     PICTURE    WORLD 


1601 


BallaKooin^ 

ontheAnarita 

THIRDRELEASE 

A  travel  adventure  into 

the  silent  and  mysterious 

back  country  of  British 

Guiana 


Produced  by  C.  L.  CHESTER  in  co-operation 
with  OUTING  MAGAZINE;  released  each 
week  exclusively  through  the  following  exchanges: 


BOSTON    PHOTOPLAY   CO. 

52    Broadway,    Boston,   Mass. 
FIRST  NATIONAL  EXHIBITORS'  EXCHANGE  OF  NEW  JERSEY 

729   Seventh   Avenue,  New  York   City 
FIRST  NATIONAL  EXHIBITORS'  EXCHANGE  OF  NEW  YORK 

509  Fifth   Avenue,  New  York  City 
ELECTRIC  THEATRE  SUPPLY  CO. 

13th  and   Vine  Streets,  Philadelphia,  Pa. 
FIRST  NATIONAL  EXHIBITORS'  CIRCUIT  OF  VIRGINIA 

904    East    Broad    Street,    Richmond,   Va. 
FIRST  NATIONAL  EXHIBITORS'  CIRCUIT  OF  VIRGINIA 

146  Marietta  Street,  Atlanta,  Ga. 
QUALITY  FILM  CORP. 

414   Ferry  Street,  Pittsburgh,  Pa. 
FIRST  NATIONAL  EXHIBITORS'  COMPANY  OF  OHIO 

402  Sloan  Building,  Cleveland,  Ohio 
BIG   FEATURE  RIGHTS  CORP. 

Rex  Theatre  Building,  Louisville,  Ky. 
STERLING  FILM  CORP. 

1417  Farnam   Street,  Omaha,  Neb. 


FIRST  NATIONAL  EXHIBITORS'  CIRCUIT  OF  THE  NORTHWEST 
400  Film  Exchange  Building,  Minneapolis,  Minn. 

FIRST  NATIONAL  EXHIBITORS'  CIRCUIT  OF  THE  NORTHWEST 
Fay   Building,  Milwaukee,   Wis. 

H.   LIEBER  COMPANY 

24  West  Washington  Street,  Indianapolis,  Ind. 
GRAND  CENTRAL  FILM  COMPANY 

Grand   and    Lucas   Avenues,  St.   Louis,  Mo. 
ARTHUR  S.  HYMAN  ATTRACTIONS 

202  New   Film   Building,   Detroit,  Mich. 
CELEBRATED   PLAYERS   FILM  CORP. 

207  South  Wabash  Avenue,  Chicago,  111. 
FIRST  NATIONAL  EXHIBITORS'  EXCHANGE,   Ltd. 

1318  Standard  Bank   Building,  Vancouver,  B.  C. 
FIRST  NATIONAL  EXHIBITORS'  EXCHANGE 

833  South  Broadway,  Los  Angeles,  Cal. 
TURNER  &  DAHNKEN 

134  Golden  Gate  Avenue,  San  Francisco,  Cal. 
SUPREME   PHOTOPLAYS   CORP. 

1446   Welton   Street,   Denver,   Colo. 


Your  House  Organ  is  a  "Throw  Away"  in  Comparison  to  the  Twelve- Year- Issue    of   the    WORLD 


1602  THE     MOVING     PICTURE     WORLD     '  March  22,  1919 

This  Small  Town  Man  Reads 

The  Moving  Picture  World 

and  Knows  He's  Right 


Center  of  The  Best 

the  Richest  Are  None 

Mining  Section  Too  Good 

in  the  World  For  Me 


H.  E.  Lang's  Theatre 

Exclusive  Photoplay  House 

Kingman,  Arizona,  March  1,  1919. 

Moving  Picture  World,  New  York  City. 

Gentlemen:  Inclosed  please  find  a  check  for 
three  dollars  for  another  year's  '*World." 

I  wish  to  say  that  I  have  not  received  the  "World" 
regularly  lately.  I  have  received  but  three  issues 
since  January  1, 1919,  as  follows:  January  4,  Janu- 
ary 18,  and  February  8. 

I  miss  this  paper  very  much,  as  living  in  a  small 
town  like  this  I  gather  all  my  knowledge  from  the 
"World,"  and  I  know  that  I  am  right. 

Yours  truly, 
HENRY  E.   LANG, 

Box  842, 
Kingman,  Arizona. 


You  note  Mr.  Lang  says  "The  Best  Are  None  Too  Good  for  Me."    Note  also  he 
says  that  when  he  reads  the  World  he  knows  he  is  right. 

When  he  gets  the  World  he  gets  the  best.  And  when  he  reads  it  he  IS  right. 

The  World  is  printed  for  the  man  in  the  Small  Town  as  well  as  for  the  man  in 
the  Big  City. 

If  you  want  the  NEWS  buy  the  WORLD 

Showmen  Pay  More  for  the  WORLD  Than  for  Any  Other  Trade  Paper— and  It'e  Worth  It 


NEW  yORK 
CHICAGO 

LOS  ANGELES 
SAM  DIEGO 


VICTOR  KREMER 

/=-/L  M     FEA  TUQES 


Announcing  the  purchase  of  four  5  reel 

WESTERN  COMEDY  DRAMAS 

featuring    the    inimitable 


"SHORTY  HAMILTON 


f> 


in 


DENNY  FROM  IRELAND 


THE  SNAIL 


THE  RANGER 


and 


A  gripping  love  drama 
of  the  Canadian  Northwest 

By  WM.  H.  CLIFFORD 


Author  of  such  successes  as 

THE  BARGAIN,  W.  S.  Hart 

THE  TYPHOON,  Sessue  Hayakawa 

THE    SPIDER,    Pauline    Frederick 

THE  ETERNAL  GRIND,  Mary   Pickiord 

THE  WRATH  OF  THE  GODS,  Thos.  H.  Ince 

THE  COWARD,  etc.,  etc. 


Authorized 
State  Right  Exchanges: 

ELK    PHOTOPLAY    CO. 

126    W.    46th     St.,    New    York    City 
FOR  GREATER  NEW  YORK 

UNITY    PHOTOPLAY    CO. 

207  So.  Wabash  Ave.,  Chicago 
FOR  ILLINOIS 

EXHIBITORS'   FILM   EXCHANGE 

420  9th  St.,  N.  W.,  Washington,  D.  C. 

FOR   DISTRICT   COLUMBIA,   DELAWARE, 
MARYLAND 


Warning 

Several  prints  have 
been  stolen.  Ex- 
changes please 
communicate  with 
us  when  offered. 
We  will  pay  reward 
on  conviction  of 
guilty  parties. 


Victor  Kremer  Film  Features 

Room,  603,  105  West  40th  St.,  New  York 


1604 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


TENTJ  and 

iVEirrgsERS 


TO  CONTENTS 


Advertising    Aids    and    Reviews 1696 

Advertising  for   Exhibitors 1649 

Advertising  Agency  Opened  by  Irving  Mack. .1632 

Adams  Establishes  a   Picture  Circuit 1679 

"Alias   Mike   Moran"    (Paramount) 1701 

Among  Independent  Producers 1693 

Announce  Minneapolis  Trade  Rules 1630 

Attractive  Advertising  for  S-L  Films 1639 

Big  New  Zealand  Exhibitor  Sees  Mary  Pick- 
ford  at  Work 1609 

"Blind  Man's  Eyes"   (Metro) 1698 

"Brass    Buttons"    (Pathe-American) 1698 

Butterfield  to  Get  Three  New   Houses 1676 

Canada  Exhibitors  Start  Exchange 1636 

Canada  to   Have   Many  New  Theatres 1612 

Carey,    Harry,    Greeted    by    Big    Crowds    in 

the  West   1641 

Carey  Gets  Big  Welcome  in  Omaha 1634 

"Carter  Case,  The"  ( Oliver) 1702 

Chicago    News    Letter 1631 

"Christie    Comedies"    1700 

Cincinnati   Saloon  May  be  Converted   into   a 

Theatre     1606 

Condemns   t'se  of  Lobby  Displays 1643 

Cranking  a   Scenic  Camera  Far  Away 1642 

Des   Moines   Concern   Gets  Territory 1681 

Des   Moines  Gets  Professional   0-0 1641 

Detroit  Keeps  on  Making  Records 1637 

Eliminate     Duplicate     Advertising 1607 

European  Cameramen  Give  Benefiting  Ideas.. 1636 
Exchanges    Fight    Removal    of    Philadelphia 

Censor  Board   1629 

Exhibitors    Agree    with    Goldwyn    in    Fewer 

Pictures     1610 

Famous    Players-Lasky    to    Release    Hearst 

Films   1606 

Film  Men  Working  for  Sunday  Opening.  ..  .1616 

Film   Philosophies    1616 

Filming  Moonshiners  in  a  Brewery 1638 

Films  to  Boost  Our  Industries  Abroad 1608 

"Gambling  in  Souls"  (Fox) 1700 

"Grizzly"  Hero  to  Appear  in  New  Viola  Dana 

Picture   1646 

"Hit  or  Miss"  (World) 1699 

Hodkinson    to   Distribute   Four   Star 1626 

Holmes,  Taylor,   Stops  to  Talk 1610 

Houdini,  Harry,  Signed  by  Famous  Players.  .1606 

"Hoop-La"     (Exhibitors'     Mutual) 170:1 

Hulsey  Makes  It  an  Even  Dozen 1609 

Human   Appeal  of  "The  Better  'Ole" 1634 


"Lamb    and    the    Lion,    The"     (Exhibitors- 
Mutual)    1699 

Liberal  Ideas  Shown  In  Exploiting  Big  "TJ" 

Film     1626 

List  of  Current  Film  Release  Dates, 

1706,  1708,  1710,  1712 

"Little  Rowdy,  The"   ( Triangle) 1697 

Live  News  from  Everywhere 1674 

Livingston's  Opera  House  to  be  Remodeled.  .1622 

Loew,  Marcus,  to  Build  100  Theatres 1605 

Lubliner  &  Trinz   Open   Their   Twelfth   The- 
atre    1632 

McMillan     Afflicted     with      Cancer     of     the 

Tongue    1632 

Make  the  Most  of  "Extravagance" 1644 

Many  Against  Nebraska  Censor  Bill 1615 

Martin,    Fred    R.,    Now    with    Film    Clearing 

House   1633 

Maryland  Exhibitors  Hold  Meeting 1616 

Michelena  Back  in  Big  Attraction 163.3 

"Midnight  Romance,   A"    (First  National)  .  .1696 

"Miss  Dulcie  of  Dixie"   (Vitagraph) 1701 

Motion   Picture  Educator 1647 

Motion  Picture  Engineers  to  Meet  in  Phila- 
delphia  1606 

Mrs.   Nixon    Entertains   Film   Men 1623 

Music  Cue  Sheets  for  Films  of  Current  Re- 
lease    1657 

Nazimova  Film  Has  Big  Night  Scenes 1643 

Newark   Is  to   Have  a  3,000  Seat   House 1677 

New    Illinois    Organization    Wanted 1631 

News    of   Los    Angeles    and   Vicinity 1629 

No  Film  Legislation   Contemplated  in  Iowa. .1606 

No   Let-up   in    Building   Boom 1673 

Northwest    Film   Men's  Trade  Board 1622 

Ohio    and    Kentucky    Pay    $30,000    for    Gar- 
son    Film    1605 

Pathe   Will   Distribute   Pearson   Pictures 1648 

Pathe's  New  Selling  Plans  Announced 1646 

Pennsylvania    Has    Measure    for    Bureau    of 

Amusements      1643 

Perret   Discusses  Mystery   Plays 1640 

Photoplaywright     1656 

Picture  Men  Make  Hit  at  Albany 1616 

Picture   Garden   Tenders   Benefit 1680 

Pittsburgh's    Grand    Has    Gala    Anniversary 

Week     1630 

Playing  Film  Game  on  the  Square 1611 

Poster    Advertising    Gets    Control     of    Gude 

Company    1639 

"Probation   Wife.   The"    (Select) 1704 


Producers'  and  Distributers'  News 1682 

Projection    Department    1652 

"Puppy   Love"    (Paramount) 1703 

Quebec     May     Legalize     Special     Children's 
Shows     1606 

"Railroaders,     The"     (Triangle) 1705 

Rails  Against  Waste  and  Lost  Energy 1629 

Rambles    'Round    Filmtown 1618 

Reviews   and   Advertising   Aids 1696 

Rochester   Showmen   Not   Complaining 1674 

Rubbernecking  in  Film  Land 1625 

St.  Louis  Exchanges  Establish  Trade  Rules. .1648 
St.    Louis    Film    Trade    Board    Looks    Into 

C.   O.    D.   Trouble 1605 

San  Francisco  to  Have  New  Ordinance 1675 

Select  Nazimova  Picture  as  Typical  Ameri- 
can   Film    1639 

Schaefer,   Peter  J.,   Back   from  Florida 1632 

Sees   Films   as    Best   Ambassadors 1635 

Sheriff  O'Leary  Proves  the  Human  Value  of 

Films    1638 

"Sis  Hopkins"  Is  Welcomed  by  Toledo  Fans. 1624 

"Silk  Lined  Burglar"   (Universal) 1697 

"Silver   Key,    The"    (Pathe) 1704 

Smith,  Albert  E.,  Goes  West  to  Attend  Fam- 
ily  Reunion    1624 

Soldiers  are  James  V.  Bryson's  Guests 1678 

Spoor,   George  K.,   Increases   Forces 1608 

Sunday   Opening  Campaign   Planned 1614 

Sunday     Opening     May     Bring     Bloomington 
Election    1614 

Theatre    Attendance    Growing    According    to 

Tax  Report  1606 

Tips  for  the  House  Manager ' 1655 

"Toton"    Rich    in    Publicity    Value 1659 

Two  World   Men   See  "Common   Clay" 1617 

Votes  2  to  1   for   Sunday  Openings 1615 

War  Work  Has  Made  Clear  Power  of  Screen 

Message    1622 

Washington  Theatre  Uses  Birds  and  Flowers 

in   Lobby    1608 

"When   a   Girl   Loves"    (Jewel) 1700 

When   A.   B.   Barkley  Yelled  They  Came 1610 

"When   Men    Desire"    (Fox) 1697 

World   Pictures   Reports   on   Business   Condi- 
tions     1608 

Would  Recoup   Dry   Deficit  by   Soaking  Ohio 
Film   Men    1605 

Zion   Films.   Inc..   Rushing  Work   on    Jewish 
Picture    1639 


TO  ADVERTISERS 


OARBO\>    &    CARBON    ACCESSORIES. 

National    Carbon    Co 1714 

Spoer     Carbon     Co 1711 

ELECTRICAL,    &    MECH.   EQUIPMENT. 

Amusement   Supply   Co 1702 

Hertner    Elec.     Co 1704 

Revnolds  Elec.  Co 1701 

Typhoon     Fan    Co 1709 

Porter.     B.     F 1709 

Universal   Motor  Co 1701 

MFRS.    OF   INDUSTRIAL   PICTURES. 

Empire    City    Film    Laboratories 1709 

Erbograph    Co 1711 

Evans  Film  Mfg.   Co 1709 

Rothacker   Film   Mfg.   Co 1702 

MFRS.   OF   MOVING   PICTURES. 

Hiram    Abrams    1 554 

American    Film   Co.,   Inc 1576-77 

Bulls  Eye  Film  Corp 1598 

C.     L.     Chester 1601 

Essanay   Film  Mfg.   Co 1547 

Exhibitors    Booking    Agency 1709 

Famous   Players-Lasky   Corp.  ..  .1552-53,   1555-58 

First  National  Ex.  Circuit,  Inc 1599 

Fox   Film   Corp 1584-85 

Frohman    Amusement   Corp 1583 

Harry    Carson     1560-60 


Goldwyn  Pic.  Corp 1590-93 

J.   Frank   Hatch  Enterprises,  Inc. 1578 

Haworth  Pictures  Corp 1702 

W.  W.  Hodkinson  Corp 1574-75 

Independent    Sales    Corp 1563 

Jewel    Productions,   Inc 1550-51 

Victor    Kremer    1603 

Macauley    Photoplays,    Inc : .  .1586-87 

Metro    Pictures    Corp 1560-62 

Oliver  Films,  Inc Colored  Insert 

Palmer  Photoplay  Corp 1705 

Pathe   Exchange,   Inc 1572-73 

Robertson-Cole    Co 1504-97 

Rothapfel   pictures    1504-65 

Select    Pictures    Corp 1559 

Selznick   Pictures   Corp 1546 

Triangle     Dstrib.     Corp 1579-82 

Tyrad    Pictures,    Inc 1600 

Universal    Film    Mfg.    Co 1548-49 

Vitagraph  Co 1570-71 

World   Film   Corp 1 588-88 

MISCELLANEOUS. 

Automatic  T.  S.  &  C.   R.   Co 1713 

Bioscope,    The    1705 

J.   B.   Bischop 1711 

Cinema,    The    liOl 

Classified  Page 1707 

Eastman    Kodak   Co 1713 

Faries   Mfg.    Co 1704 

Greenwood    Adv.    Co 1714 


La    Cinematografia    Italiana 1702 

to..   P.   Directory  Co 1709 

Munn   &    Co 1704 

National    Elec.    Ticket    Register    Co 1704 

National    Ticket    Co 1701 

New    lork   Studios 1711 

Walter    C.    Simon 1704 

WilKams,     A.     F 1704 

MOVING  PICTURE  CAMERAS. 

Burke    &    James,    Inc 1713 

MUSIC   &   MUSICAL   INSTRUMENTS. 

American     Photoplayer    Co 1704 

Professional  School  of  Picture  Playing 1704 

LOBBY   DISPLAYS. 

Exhibit  Supply   Co 1705 

Newman  Mfg.   Co 1702 

PROJECTION   MCH.  MFRS. 

Master   Machine  Tool   Co 1703 

Power,    Nicholas,    Co 1716 

Precision     Mch.     Co 1715 

PROJECTION   SCREEN  MFRS. 

Gold    King    Screen    Co 1705 

Minusa  Cine  Screen  Co 1711 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1605 


MARCUS   LOEW  TO  BUILD   100  THEATRES 

Southern  Manager  Announces  Big  Building  Boom 
With  Extensive  Remodeling  in  South  and  West 


EA.  SCHILLER,  general  manager  of 
Loew's  Southern  Theatre  Circuit, 
•  while  in  conversation  recently 
with  Nat  Bregstein,  traveling  repre- 
sentative of  the  Moving  Picture  World, 
disclosed  the  information  that  the  Loew 
interests  intend  to  build  no  less  than 
100  theatres  throughout  the  country, 
twenty  of  these  being  in  the  South. 

Mr.  Schiller  is  about  to  take  a  trip 
with  T.  Lamb,  designer  of  the  New  York 
Strand,  Loew's  Brooklyn  Metropolitan, 
and  Loew's  Washington  Palace,  to  New 
Orleans  for  the  express  purpose  of  re- 
modeling the  Crescent  Theatre  in  order 
to  bring  its  capacity  up  from  1,600  to 
2,400.  From  New  Orleans  they  will  go 
to  Memphis  to  design  plans  for  Loew's 
new  $600,000  theatre.  St.  Louis  will  be 
visited  next  for  the  purpose  of  getting 
under  way  the  $1,000,000  Palace.  The 
Golden  Theatre,  Kansas  City,  has  been 
taken  over  by  the  Loew  interests,  and 
Mr.  Schiller  and  Mr.  Lamb  will  visit 
that  city  and  plan  the  remodeling  of  the 
house. 

Loew's  Grand  Theatre,  Atlanta,  the 
headquarters  of  the  Southern  Circuit, 
has  just  been  completely  remodeled  at 
a  cost  of  $60,000.  It  now  seats  3,000,  hav- 
ing the  largest  capacity  of  any  theatre 
in  the  city.  One  of  its  features  is  a 
$12,000  pipe  organ  and  the  house  is  play- 
ing   to    capacity    business. 

Lionel  H.  Keene,  manager  of  Loew's 
Garrick,  St.  Louis,  is  being  transferred 
to  Atlanta  as   assistant  to   Mr.   Schiller. 


Would  Recoup  Dry  Deficit 
by  Soaking  Ohio  Film  Men 

PUTTING  more  teeth  in  the  Ohio 
film  censorship  law"  might  be  the 
title  of  a  little  drama  concerning 
the  introduction  in  the  State  Senate  of 
an  amendment  to  the  present  law. 
whereby  all  posters  and  slides  are  to  be 
censored,  and  giving  the  censors  power 
to   employ  assistants. 

The  amendment  was  introduced  by 
Senator  Bebee,  of  Mt.  Gilead,  and  it 
caused  an  uproar  among  the  folks  of 
the  film  industry  in  Cleveland.  Immedi- 
ately a  special  meeting  of  all  exchanges 
was  called,  and  vigorous  opposition  was 
developed.  Home  offices  were  notified, 
and  an  exchange  manager  was  sent  to 
Columbus  to  work  against  the  bill. 

Suffering   Slides  ! 

The  purpose  of  the  amendment, 
according  to  politicians,  is  to  raise  addi- 
tional revenue  as  one  of  the  means  of 
offsetting  the  loss  that  will  occur  when 
the  state  goes  dry.  A  charge  of  fifty 
cents    for    each    slide    is    provided    and 


twenty-five  cents  for  each  poster 
censored. 

The  newspapers  also  devoted  con- 
siderable space  in  condemnation  of  the 
idea,  one  paper  saying: 

"We  suppose  if  we  call  up  a  theatre 
and  ask  the  manager  to  put  a  slide  on 
the  screen  calling  our  doctor  we  will 
have  to  suffer  and  die  while  the  man- 
ager sends  the  slide  to  ColumfJus  to  get 
it    censored." 

From  information  at  hand  when  the 
exchangemen  held  their  meeting  there 
was  no  evidence  that  the  members  of 
the  censor  board  instigated  the  amend- 
ment, although  they  recently  asked  for 
substantial    increases    in    salaries. 


A  Full,  Direct  Report 
of  Thought  and  Action 
of  Industry's  Leaders 

to  All  of  the  Industry. 

I  have  just  read  your  report  of 
Moving  Picture  World  devoted 
four  pages  to  the  story  of  the 
complimentary  dinner  given  on 
February  27  to  William  A.  Brady 
by  the  associates  of  the  president 
of  the  National  Association  of  the 
Motion  Picture  Industry.  The 
other  trade  journals,  for  reasons 
best  known  to  their  editors,  prac- 
tically ignored  an  event  which 
bulked  large  in  interest  to  the 
industry. 

The  World  has  received  from 
Arthur  S.  Friend,  treasurer  of  the 
Famous  Players  -  Lasky  Corpora- 
tion, and  toastmaster  of  the  Brady 
dinner,  the  following  letter: 
Editor  Moving  Picture  World  : 

I  have  just  read  your  report  of 
and  editorial  on  the  dinner 
tendered  to  Mr.  William  A.  Brady 
last  month  and  I  want  to  con- 
gratulate you  on  it. 

Not  since  my  activities  in  the  in- 
dustry began  has  there  been  a  more 
worth-while  meeting,  and  it  is  grati- 
fying indeed  to  observe  that  your 
appreciation  of  it  was  keen  enough 
to  warrant  you  in  evidencing  it  by 
giving  it  the  space  and  the  editorial 
comment  which   it  merited. 

After  all  a  trade  paper  is  of  little 
account  unless  it  carries,  as  the  Mov- 
ing Picture  World  did  on  this  occa- 
sion, a  full  and  direct  report  of  the 
thought  and  action  of  the  leaders  of 
the  industry  to  all  of  the  industry. 
Very  sincerely  yours, 

ARTHUR  S.  FRIEND. 


They   Came,   Saw,   Yielded. 

When  the  city  council  at  Ames,  la., 
was  about  to  pass  a  resolution  barring 
all  Theda  Bara  pictures,  especially 
"Salome,"  from  the  town  Manager  Sid- 
ney Meyers,  of  the  Fox  exchange  in 
Omaha,  went  to  Ames  and  insisted  on 
showing  the  picture  to  the  city  council- 
men.  Reluctantly  they  attended  a 
private  showing.  Gladly  they  remained. 
Enthusiastically,  after  the  show  was 
over,  they  not  only  refused  to  pass  the 
proposed  ordinance,  but  insisted  that 
all  their  friends  go  see  the  picture. 


St.  Louis  Film  Trade  Board 
Looks  Into  C.  O.  D.  Trouble 

A  COMMITTEE  has  been  appointed 
by  the  St.  Louis  Film  Board  of 
Trade  to  investigate  film  C.  O.  D.'s 
handled  by  the  St.  Louis  postoffice  and 
postoffices  throughout  this  territory 
with  a  view  to  remedying  the  evil  now 
existing  where  at  the  present  too  much 
red  tape  is  required  to  get  action  on 
return   shipments  of   film. 

A  statement  is  being  compiled  by 
Manager  Ragland,  of  Select  Pictures, 
each  week  showing  the  amount  of 
money  being  held  by  various  postoffices 
which  is  due  the  exchanges  in  St.  Louis. 
The  statement  is  being  submitted  to 
the  Postmaster  and  the  heads  of  the 
postoffice  department  in  Washington  in 
order  to  get  action  and  have  the  re- 
turned C.  O.  D.  money  sent  to  the  ex- 
changes and  not  be  left  on  hand  in 
the  various  postoffices. 

It  has  been  suggested  that  it  might 
be  a  good  plan  for  exhibitors  and  ex- 
change men  to  take  up  direct  with  their 
congressman  the  matter  of  bringing 
this  situation  to  the  attention  of  the 
postoffice  department  in  Washington. 
Very  often  films  are  left  to  lay  in  post- 
offices  several  days  and  a  great  deal  of 
red    tape    is    required    to    get    them    out. 


Ohio  and  Kentucky  Pay 

$30,000  for  Garson  Film 

JOSEPH  S.  SKIRBOLL,  of  the  Pitts- 
burgh First  National  Exchange, 
went  to  Detroit  Sunday,  March  2,  not 
particularly  to  buy  a  picture,  but  as  a 
favor  to  the  producer  to  attend  the  first 
showing  of  "The  Unpardonable  Sin," 
the  big  Harry  Garson  production,  fea- 
turing Blanche  Sweet.  While  in  the 
Wolverine  City  he  ran  into  J.  Frank 
Hatch,  and  before  the  two  left  town 
they  had  closed  contracts  for  the  pic- 
ture, the  former  for  the  Western  Penn- 
sylvania and  West  Virginia  territory 
and  the  latter  for  Ohio  and  Kentuckv. 

Hatch  paid  30,000  for  the  Ohio  and 
Kentucky  rights  to  the  picture  and  it  is 
stated  on  reliable  authority  that  he  was 
offered  $12,000  of  an  advance  ten  minutes 
after  he  closed  the  deal.  This  beats 
Wall   Street  by  a  city  block. 


1606 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


No  Film  Legislation 

Contemplated  in  Iowa 

THANKS  to  what  seems  to  be  a  well 
organized  "civil  war"  among  the 
state  officials  in  Iowa  and  before 
the  legislature,  there  seems  little  likeli- 
hood of  a  censorship  bill  being  intro- 
duced in  either  house.  There  was  some 
talk  at  the  beginning  of  the  session 
about  the  possibility  of  this  bill  coming 
up.  Only  the  unexpected  will  now  bring 
the    measure    to    a   vote. 

The  senate  has  already  passed  the 
local  option  proposition  on  Sunday 
amusements  and  this  seems  bound  to  go 
through  in  the  house.  Even  if  it 
shouldn't,  it  will  make  very  little  dif- 
ference for  another  two  years  at  least, 
as  the  towns  that  have  wanted  to  open 
Sunday  have  done  so  pretty  generally 
and   gotten    away  with   it. 

Exhibitors  would  feel  safer,  however, 
if  the  bill  should  become  a  law.  In  that 
event  the  small  towns,  under  5,000,  would 
hold  a  special  election  to  determine 
whether  or  not  they  would  have  Sun- 
day shows  and  the  towns  bigger  than 
that  would  have  local  option,  it  being 
up  to  the  city  councils  to  pass  on  the 
matter. 

Iowa  exhibitors  have  a  good  organiza- 
tion now  and  plenty  of  funds  in  the 
treasury,  and  if  anything  antagonistic 
to  picture  interests  should  be  intro- 
duced during  the  month  that  remains  of 
the  present  legislature's  session  will  be 
ready  to  jump  into  the  fray  at  a  mo- 
ment's notice  and  put  up  a  hot  battle. 


accompanied  by  adults  or  otherwise. 
The  substituted  bill  was  given  its  third 
reading   almost  immediately. 


Harry  Houdini  Signed  by 

Famous  Players-Lasky 

HARRY  HOUDINI,  world  -  famed 
monarch  of  mystery,  has  been 
signed  by  the  Famous  Players- 
Lasky  Corporation.  The  contract,  which 
is  for  a  long  term,  was  closed  by  Jesse 
L.  Lasky  and  Mr.  Houdini  last  week, 
and  work  on  the  initial  picture  will  be 
started  about  May  1  at  the  Famous 
Players-Lasky  studios  in   Hollywood. 

Although  the  name  of  Mr.  Houdini's 
director  is  not  available  at  this  time,  it 
is  said  that  the  productions  in  which  he 
will  appear  will  offer  high-class  mystery 
stories,  especially  written  for  him  and 
affording  him  opportunity  to  properly 
present  his  most  startling  feats.  A.  B. 
Reeve,  author  of  the  famous  "Craig 
Kennedy"  stories,  and  John  W.  Grey 
are  now  collaborating  on  a  story,  which 
probably  will  be  the  initial  vehicle  for 
Houdini. 


Quebec  May  Legalize 

Special  Children's  Shows 

INSTEAD  of  putting  through  a  bill  to 
exclude  all  children  under  the  age 
of  fifteen  years  from  attending  per- 
formances at  picture  theatres  in  the  Prov- 
ince of  Quebec,  Walter  Mitchell,  pro- 
vincial treasurer,  presented  a  bill  to  the 
Quebec  Legislature  on  March  5  which 
provided  for  the  raising  of  the  age 
limit  from  -fifteen  to  sixteen  years  for 
children  who  must  be  accompanied  by 
adult  guardians  or  parents  when 
admitted  to  theatres,  and  which  also 
provided  for  the  classification  of  pic- 
tures by  the  Quebec  Board  of  Moving 
Picture  Censors  so  that  exhibitors  may 
give  special  performances  which  chil- 
dren   of    all    ages    may    attend,    whether 


Theatre  Attendance  Growing 
According  to  Tax  Report 

A  HEALTHY  increase  in  theatre  at- 
tendance during  January,  1919,  as 
compared  with  the  corresponding 
month  of  the  preceding  year,  is  indi- 
cated by  the  report  made  by  the  Com- 
missioner of  Internal  Revenue  of  taxes 
collected  on  admissions  to  motion  pic- 
ture and  other  theatres,  cabarets,  etc. 
The  taxes  collected  from  this  source 
during  the  January  just  past  amounted 
to  $4,297,573.08,  as  compared  with  $4,- 
261,224.41  during  the  same  month  of 
1918,  an  increase  of  $33,348.67,  and  bring- 
ing the  total  collections  for  that  part 
of  the  fiscal  years  since  July  1,  last, 
to  $2,092,047.55. 

A  slight  increase  is  also  shown  in 
the  special  seating  tax  collected  from 
theatres,  the  total  for  the  month  being 
$19,460.37,  as  compared  with  $14,839.41 
during  January,  1918.  Total  collections 
since  July  1  amount  to  $652,358.03,  as 
compared  with  $564,036.85  during  the 
corresponding  period  of  the  preceding 
fiscal  year,  an  increase  of  $88,321.18. 


Motion  Picture  Engineers 

to  Meet  in  Philadelphia 

THE  Society  of  Motion  Picture 
Engineers  will  hold  its  annual 
convention  and  banquet  at  the 
Hotel  Adelphia,  Philadelphia,  on  April 
14-15-16. 

This  society  has  for  its  purpose  im- 
provement in  all  things  pertaining  to 
the  mechanical  branch  of  the  industry 
and  the  uplift  of  the  business  in  gen- 
eral.    H.   A.    Camps    is    president. 

The  last  meeting  was  held  in  Cleve- 
land last  November  and  met  with  great 
success.  If  the  energy  and  "pep"  which 
are  being  put  into  this  one  count  for 
anything,  it   ought   to   excel   the   last. 

Will  C.  Smith,  general  manager  of 
the  Nicholas  Power  Company,  Inc.,  is 
treasurer  of  the  organization  and  chair- 
man of  the  arrangement  committee  in 
association  with  Joe  Moulton  of  the 
General  Electric  Co.  Mr.  Smith  says 
the  Hotel  Adelphia  is  splendidly  equipped 
for  their  purposes. 


Geo.  Beban's  New  Feature 
Going  on  State  Rights 

HIRAM  ABRAMS  is  now  offering 
state  rights  on  George  Beban's 
latest  production,  "Hearts  of  Men," 
which  is  the  first  production  Beban  has 
ever  offered  to  independent  buyers.  This 
is  the  last  picture  that  will  ever  be 
offered  to  the  trade  by  Mr.  Abrams  per- 
sonally, as  he  is  soon  to  devote  his  efforts 
to  the  general  managership  of  the  United 
Artists'  Distributing  Corporation,  as 
announced  last  week. 

All  of  George  Beban's  former  photo- 
plays have  been  released  by  Paramount, 
and  this  first  departure  on  the  part  of 
the  star  from  program  releasing  indi- 
cates he  will  in  the  future  distribute  his 
pictures  through  independent  exchanges. 
Mr.  Beban  had  in  mind  this  new  form 
of  marketing  his  productions  when  he 
made  "Hearts  of  Men." 

Sol  Lesser  has  purchased  the  rights 
to   the   Pacific   Coast    Spates. 


Cincinnati  Saloon  May  Be 
Converted  Into  a  Theatre 

A  TREND  which  has  been  unmis- 
takably in  evidence  all  over  the 
country  since  national  prohibition 
became  a  future  actuality,  and  which  in 
Ohio  has  been  emphasized  by  the  fact 
that  state  prohibition  becomes  effective 
on  May  26,  is  the  conversion  of  many 
rooms  now  or  formerly  used  as  saloons 
into  picture  theatres.  Many  of  them, 
of  course,  will  become  drug  stores  or 
soft  drink  parlors.  In  Cincinnati  it  is 
noted  that  some  of  the  more  desirable 
sites,  especially  in  the  downtown  dis- 
tricts, will  be  converted  into  photoplay 
houses,  either  by  the  former  saloonists 
or  by   other   interests. 

A  prominent  instance  which  has  come 
up  in  Cincinnati  is  that  of  Saunder's 
Cafe,  a  popular  resort  on  Vine  street, 
between  Sixth  and  Seventh,  in  the  block 
above  that  in  which  the  Lyric,  the 
Grand  Opera  House,  the  Family  and 
Gifts  theatres  are  situated.  It  is  stated 
that  Detroit  and  Chicago  interests  com- 
bined are  negotiating  with  G.  W. 
Schuler,  the  owner,  with  a  view  to  leas- 
ing the  property  for  amusement  pur- 
poses, and  Mr.  Schuler  states  that  a 
deal  is  in  prospect.  The  location  is 
an  excellent  one  for  the  purpose,  and 
there  is  now  no  moving  picture  house 
in   the   block. 


Famous  Players-Lasky  Will 
Release  New  Hearst  Films 

THE  details  of  an  arrangement  late- 
ly entered  into  by  the  Interna- 
tional Film  Service,  representing 
William  R.  Hearst  and  Famous  Players- 
Lasky  discloses  Hearst's  plans  to  enter 
heavily  into  the  production  of  feature 
films,  of  lengths  varying  from  eight  to 
twelve  reels,  to  be  distributed  through 
the  exchanges  that  now  carry  the  Art- 
craft  and  Paramount  attractions.  F. 
C.  Zittel,  general  manager  of  Interna- 
tional, negotiated  the  deal  between  Mr. 
Hearst    and    Adolph    Zukor. 

Cosmopolitan  Productions  will  be  the 
brand  name  of  the  new  Hearst  features, 
and  the  work  of  production  will  begin 
forthwith.  The  Paragon  studios,  in 
New  Jersey,  and  a  part^  of  Biograph 
studios,  in  the  Bronx,  have  been  leased 
to  serve  until  new  studios  are  built 
on  present  plans.  Allen  Dwan  has  been 
engaged  as  the  first  director,  and  April 
1  Robert  Leonard  will  join  the  Hearst 
forces.  "The  Dark  Star,"  from  a  story 
by  Robert  W  Chambers  will  be  the  first 
Cosmopolitan    feature. 

Mr.  Zittel  cites  the  fact  that  Mr. 
Hearst  has  access  to  countless  stories 
by  the  best  authors  to'be  first  published 
in  Cosmopolitan  Magazine,  and  the 
other  Hearst  publications,  and  later  to 
be  filmed  for  Cosmopolitan  features. 
The  International  will  continue/its  pres- 
ent activities,  giving  only  the  new 
Hearst  productions  to  Famous  Players- 
Lasky  for  distribution.  In  making  the 
original  announcement  Mr.  Zittel  listed 
a  host  of  authors  and  a  large  number 
of  stories  at  the  command  of  Cosmo- 
politan. 


Keefe  Resigns   from   Griffith   Forces. 

William  E.  Keefe,  who  has  been  as- 
sociated with  the  publicity  depart- 
ment of  the  Griffith  studios  for  several 
years,  has  resigned  to  take  up  work  in 
the  East. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1607 


ELIMINATE  DUPLICATED  ADVERTISING 

St.  Louis  Exhibitor  Tells  James  D.  Williams  Why 
He  Believes  First  National  Is  Right  In  Limiting 
Its   Exploitation    to   Five   Motion   Picture   Journals 


THE  manager  of  the  First  Na- 
tional Exhibitors'  Circuit,  James 
D.  Williams,  has  strong  opin- 
ions on  the  large  subject  of  ad- 
vertising duplication.  In  a  recent 
circular  letter  Mr,  Williams  stated 
the  Circuit  prefers  to  "avoid  this 
form  of  unprofitable  extravagance 
and  to  divert  the  thousands  of  dol- 
lars we  save  in  this  way  to  the  pur- 
chase price  of  the  productions  which 
are  made   for   us. 

The  Circuit  has  decided  to  re- 
strict advertising  to  five  mediums. 
As  to  journals  outside  of  that  list 
he  says  those  connected  with  the 
Circuit  have  no  occasion  to  obtain 
personal  publicity  or  flattering  trib- 
utes. 

"Very  few  exhibitors  have  the 
time  or  desire  to  read  more  than 
two  trade  journals  at  the  most,"  de- 
clares Mr.  Williams,  "and  with  five 
of  them  on  our  list  we  are  confi- 
dent, as  the  result  of  careful  inves- 
tigations, that  we  cover  the  field 
thoroughly    and    well." 

Among  the  film  men  to  whom  the 
letter  of  Mr.  Williams  was.  sent  was 
William  Slevers,  the  progressive  ex- 
hibitor of  St.  Louis.  Mr.  ^Sievers,  In 
an  interesting  letter  to  the  First 
National  executive,  tells  why  the 
decision  of  the  Circuit  meets  his  ap- 
proval. 


NO  other  industry  in  the  United 
States,  nor  in  the  world  for  that 
matter,  is  as  overrun  with  trade 
publications  as  the  motion  picture  busi- 
ness. The  mails  are  loaded  with  them. 
Unsolicited  or  otherwise,  they  pour  into 
the  offices  of  producers,  players  and  ex- 
hibitors. Sometimes  it  seems  as  if  every 
mail  brings  new  arrivals.  In  some  in- 
stances several  copies  of  the  same  issue 
are   received. 

And  throughout  the  motion  picture 
world  those  who  are  interested  cry  for 
elimination.  A  "weeding  out"  is  needed. 
Many  of  these  journals  are  biased  and 
prejudiced  and  therefore  absolutely 
worthless.  They  are  not  read,  but  to 
the  contrary  are  dumped  into  the  waste- 
paper   basket    without    ceremony. 

Why  speculate  in  advertising? 

Such    speculation    results    in    increas- 
ing the  total  of  the  "loss"  column. 
An    Unprofitable    Extravagance. 

Helter-skelter  advertising,  so  to  speak, 
in  the  first  and  last  analysis,  is  an  un- 
profitable extravagance.  It  is  an  old 
saying  that  the  "man  who  does  not  be- 
lieve in  advertising  has  no  business  be- 
ing in  business."  The  same  is  true  of 
the  man  who  advertises  after  the  fash- 
ion of  an  old  lady  giving  $50  to  charity 
who,  not  knowing  which  of  the  numer- 
ous institutions  were  worthy,  appro- 
priated it  among  all  who  were  in  the 
field  for  donations. 

The  scope  of  publicity  for  productions 
and  concerns  cannot  be  broadened  by 
using  mediums  other  than  the  five  that 
are  known  to  depend  entirely  upon  the 
motion  picture  industry  for  support  and 
it  would  certainly  be  a  waste  of  money 
to  buy  space  in  additional  magazines  or 
papers. 


By  William  Sievers 

Owner    First    National    Exhibitors'    Circuit 
Franchise  for  St.  Louis  Territory 

To  begin  with,  men  and  women  en- 
gaged in  the  motion  picture  industry, 
in  all  its  varied  branches,  are  the  busi- 
est people  in  the  world.  Few  can  find 
time  to  read  more  than  two  trade  papers. 
How  many  are  there  who  find  time  to 
devote  to  five  journals?  Naturally  they 
are  going  to  devote  a  certain  amount 
of  time  to  publications  dealing  with 
their    business.      And    again,    quite    na- 


William    Sievers 

turally,    they    are    going    to    select    the 
best. 

Prerequisites     in     a     Trade    Journal. 

Briefly,  three  things  are  demanded  of 
the  journals  selected,  to  wit : 

They  must  be  the  recognized  leaders. 

They  must  be  devoted  exclusively  to 
the   motion    picture    industry. 

They  must  be  publications  the  news 
columns  and  editorial  columns  of  which 
are    not   influenced   by   advertising. 

Who  is  there  in  the  business  who 
wants  to  pour  through  a  lot  of  informa- 
tion about  the  legitimate  stage,  vaude- 
ville, carnivals  and  circuses  to  pick  up 
random  shots  about  the  motion  picture 
industry?  And  again,  who  is  there 
who  is  interested  in  alleged  "news"  that 
is  published  in  a  magazine  or  paper 
that  the  reader  knows  can  be  influenced 
by  cash  or  advertising? 

Independence  Essential,  Too. 

In  recent  years  it  has  grown  more  and 
more  apparent  that  the  greatest  thing 
in  advertising  and  news  matter  is  hon- 
esty and  truthfulness.  Barnum's  days 
are  over.  Today  if  you  advertise  an 
elephant  that  measures  12  feet  2  inches 
in  height,  he  must  be  just  that  tall — 
not  a  fraction  of  an  inch  under. 

Along  with  this  has  come  the  knowl- 


edge that  the  publicity  or  advertising 
departments  of  all  industries  must  be 
taken  from  under  the  control  of  the 
merchandising  departments.  Some  or- 
ganizations, the  First  National  included, 
have  learned  the  wisdom  of  this. 

Again,  advertisers  must  not  attempt 
to  influence  the  policies  of  the  adver- 
tising mediums.  They  have  no  right  to. 
Men  and  women  engaged  in  publishing 
papers  and  magazines,  like  us,  are  only 
human.  We,  therefore,  should  be  par- 
ticularly careful  about  our  relations 
with  those  in  charge  because  it  is  some- 
times hard  for  the  editors  to  distinguish 
between  Jones  the  individual  and  Jones 
the  big  advertiser. 

Anybody  who  contaminates  the  source 
of  public  opinion  commits  treason.  And 
a  publication  permitting  such  contami- 
nation should  be  barred  from  the  mails. 

News  Must  Be  Truthful. 

The  right  of  every  publication  to  de- 
termine its  policies,  to  make  its  own 
criticism  and  write  its  own  news  must 
be  kept  sacred.  And  if  the  advertiser 
keeps  advertisements  clean  and  truth- 
ful he  has  the  right  to  demand  that  all 
other  advertisements  in  that  publication 
be  kept  the  same  way.  Also,  such  ad- 
vertisers have  the  right  to  demand  that 
the  editorial  expressions,  while  free, 
must  be  honest  and,  most  important  of 
all,  that  the  news  be  truthful  and  honest 
to  the  last  degree. 

Advertising  is  valuable  to  the  degree 
that  the  reader  has  confidence  in  the 
medium  that  prints  it.  And  the  reader 
has  no  confidence  in  the  advertisements 
of  a  journal  that  is  not  honest  in  its 
news  and  editorial  columns. 

Some  of  the  publishers  of  journals 
whose  news  and  editorials  are  governed 
by  advertising  matter  seem  to  think 
they  are  getting  away  with  it.  But  they 
certainly  are  not.  Every  man  and 
woman  in  the  motion  picture  business 
can  tell  you  offhand  what  publications 
are  "strictly  honest"  and  what  publica- 
tions will  write  nice  pretty  things  about 
you  for  a  fair-sized  "ad." 

Calls    for    Weeding    Out    of    Garden. 

One  of  the  big  troubles  today  is  this: 

A  publisher  opens  shop  and  puts  his 
goods,  so  to  speak,  on  the  counter,  and 
immediately  feels  that  the  advertisers 
owe  him  a  nice  house,  and  automobile 
and  all  those  things.    That  is  wrong! 

As  a  matter  of  fact,  the  advertisers 
owe  him  nothing.  The  publishers  of 
such  periodicals,  instead  of  producing 
something  so  good  that  the  advertiser 
will  want  space,  get  a  hammer  or  a 
club  and  start  hammering  for  business. 
Men  of  this  type  have  no  scruples.  Ev- 
erybody looks  alike.  They  want  busi- 
ness and  they  don't  care  how  they  get 
it.  Some  of  the  weaker  fellows,  driven 
into  the  line  by  the  aforementioned 
hammer,  give  this  class  enough  adver- 
tising to  make  possible  continuance  of 
the  journals.  But  the  big  fellows  who 
really  have  something  to  advertise  pay 
no   attention   to   the   onslaughts. 

In  its  last  analysis,  a  good  old-fash- 
ioned Weeding  Out  of  the  Trade  Jour- 
nal Garden  is  what  we  need. 


1608 


THE     MOVING     PICTURE    WORLD 


March  22,  1919 


FILMS  TO  BOOST  OUR  INDUSTRIES  ABROAD 

Secretary  of  Commerce  Redfield  Plans  to  Extend  Work 
of  Advertising  American  Goods  in  Foreign  Countries 


A  LARGE  appropriation  for  motion 
picture  advertising  in  foreign 
countries  will  be  sought  of  Con- 
gress early  in  the  coming  session  by 
Secretary  of  Commerce  Redfield,  in  or- 
der to  continue  on  a  large  scale  the 
work  which  his  department  has  suc- 
cessfully inaugurated  in  China.  At  the 
request  of  members,  the  Secretary  re- 
cently appeared  before  the  House  com- 
mittee on  interstate  and  foreign  com- 
merce and  explained  something  of  the 
work  which  has  been  accomplished,  and 
outlined  his  plans  for  the  future. 

Other  countries,  notably  Great  Britain 
and  Canada,  are  far  ahead  of  the  United 
States  in  their  use  of  motion  picture 
films  for  advertising  propaganda  in  for- 
eign countries,  he  told  the  committee, 
and  it  will  be  necessary  for  us  to  get 
into  this  game  "with  both  feet"  if  we 
are  to  overcome  the  handicap  under 
which  we  will  labor.  In  China,  a  large 
number  of  films  showing  the  manufac- 
ture of  various  commodities  in  an  in- 
teresting way  have  been  exhibited,  and 
have  done  much  to  advance  the  inter- 
ests in  that  market  of  American  manu- 
facturers of  those  articles. 

"We  want  to  tell  people  who  we  are, 
what  we  manufacture  and  how,  and 
what  our  manufactures  look  like  and 
how  they  are  used,"  said  the  Secretary. 
"We  want  to  build  up  a  tradition  that 
quantity  productien  and  shop  organiza- 
tion, those  great  American  ideas,  are 
supreme  factors  in  determining  the 
quality  and  price  of  goods.  This  can 
be  done  very  efficiently  by  means  of 
motion  pictures,  as  we  have  already 
demonstrated,  on  a  small  scale,  in  China. 

"The  plan  we  propose  is  not  new.  It 
has  been  tried  by  a  number  of  coun- 
tries and  always  with  satisfactory  re- 
sults. As  a  matter  of  fact,  we  have  lost 
ground  to  make  up  in  this  matter.  Our 
modus  operandi  may  differ  in  details, 
but  essentially  the  experimental  work 
has  been  done.  As  long  ago  as  1913  our 
English  cousins  had  what  they  term 
cinematograph  pictures  made  of  leading 
British  industries  which  were  to  be  ex- 
hibited in  Europe,  Canada,  the  United 
States  and  South  America. 

"It  may  be  said  further  that  England 
has  what  is  known  as  the  'British  In- 
dustrial Expansion'  which  is  promoted 
by  the  Moving  Picture  Exhibition  of 
British  Industries,  Ltd.,  under  whose 
management  were  given  last  year  exhi- 
bitions under  the  auspices  of  British 
chambers  of  commerce  in  allied  coun- 
tries   and    in    self-governing   dominions. 

"The  Canadian  Government,  through 
its  department  of  trade  and  commerce, 
has  been  using  motion  pictures  on  a 
large  scale,  having  expended  for  nega- 
tive films  and  motion  pictures  since  the 
sixth  of  last  February  $40,000. 

"Our  suggestions  are  very  modest," 
Secretary  Redfield  said,  in  explaining 
what  his  department  hoped  to  do.  "We 
have  recently  sent  abroad  some  thirty 
commercial  attaches  and  trade  commis- 
sioners. We  want  to  furnish  them  and 
certain  consulates  with  motion  picture 
projectors. 

"Our  manufacturers  will  be  glad  to 
furnish  films  for  this  purpose,  but  there 
will  be  some  expense  incurred  in  editing 
these  films  and  supplying  titles  in  dif- 
ferent languages.  By  editing,  I  mean 
removing  objectionable  features  and  re- 


ducing   advertising    to    a    suitable    mini- 
mum." 

One  of  our  most  prominent  manufac- 
turers, he  added  in  explanation,  recently 
submitted  a  film  in  which  romance  and 
business  were  mixed,  and  in  which  con- 
siderable kissing  and  embracing  ap- 
peared. The  film  was  intended  for  China, 
but  was  entirely  unsuited  for  the  Chi- 
nese, as  those  things  are  unknown  in 
their  domestic  life.  Accordingly,  it  was 
necessary  to  censor  the  film,  and  this 
work  will  require  a  practical  film  man 
with  one  or  two  assistants  and  the  ne- 
cessary equipment.  LINZ. 


George  K.  Spoor  Increases 
Sales  and  Factory  Forces 

INQUIRIES  have  come  in  so  rapidly 
in  regard  to  the  Spoor-Thompson 
method  of  processing  film  by  auto- 
matic machinery,  that  George  K.  Spoor 
has  increased  his  office  and  sales  force, 
to  work  under  the  direction  of  Charles 
F.  Stark,  sales  manager. 

New  business  also  has  increased  to 
such  an  extent  that  it  has  been  neces- 
sary to  enlarge  the  factory  force  and 
to  put  another  machine  into  operation. 
There    are    now    ten    machines    at    the 


George    K.    Spoor. 

Chicago  laboratories,  each  capable  of 
processing  1,000,000  feet  of  film  a  week. 

"I  am  more  than  satisfied  with  the 
work  of  these  machines."  said  Mr. 
Spoor.  "They  have  worked  even  more 
smoothly  than  expected,  and  the  re- 
sults obtained  have  surpassed  the  antici- 
pation of  those  who  have  tried  this 
method. 

"I  am  convinced  that  the  time  is  now 
ripe  for  all  the  big  manufacturers  of 
the  business  to  adopt  this  new  process. 
Just  as  automatic  machinery  has  pushed 
out  individual  work  in  other  lines,  so 
will  it  do  in  this.  Human  judgment  is 
likely  to  be  in  error  and  the  work  as 
the  result  of  such  judgment  to  be  lack- 
ing in  uniformity.  The  automatic  ma- 
chine    processes     with     an     infallibility 


that  no  human  effort  can  compare  with 
and  at  the  same  time  does  away  with 
unnecessary  labor  and  loss  from  mis- 
takes, thus  saving  enormous  sums  for 
the   producer. 

"I  am  more  than  gratified  at  the  great 
interest  shown  by  the  industry  in  this 
new  method.  It  has  been  phenomenal 
considering   that    it    is    a    new   process." 


Washington  Theatre  Uses 
Birds  and  Flowers  in  Lobby 

THE  canary  birds  at  Loew's  Palace 
Theatre,  Washington,  are  attract- 
ing a  great  deal  of  attention  be- 
cause of  their  efforts  to  rival  the  or- 
chestra. The  use  of  birds  and  flowers 
in  theatres  is  new  to  Washington  and 
the  patrons  of  this  house  were  both 
amused  and  entertained  last  week  when, 
during  a  rendition  by  the  orchestra  of 
"In  a  Bird  Store,"  the  four  real  birds 
answered  the  notes  of  the  musicians' 
bird  whistles. 

There  is  a  great  deal  of  favorable 
comment  also  of  the  use  of  real  cut 
flowers  in  the  promenade  lounge.  Law- 
rence Beatus,  manager  of  the  theatre, 
some  time  ago  entered  into  a  contract 
with  Gude  Brothers,  one  of  Washing- 
ton's leading  florists,  to  keep  the  place 
"abloom"  all  the  time.  Every  two  or 
three  days  the  flowers  are  replaced  with 
fresh  ones.  Some  times  it  is  carnations, 
then  come  roses,  and  spring  flowers. 
Flowers  have  this  year  been  higher 
than  ever  before  in  the  history  of  the 
business  here,  and  the  patrons  marvel 
at  vases  containing  fifty  beautiful  De- 
mocracy carnations,  prize  winners  at 
the  New  York  and  Cleveland  shows, 
which  they  know  retailed  at  $4  a  dozen, 
and  at  roses,  long  stemmed,  that  re- 
tailed at  up  to  $6  a  dozen. 

The  presence  of  birds  and  flowers 
in  the  theatre  adds  much  to  the  real 
beauty  of  the  place.  It  is  a  most  de- 
lightful house  to  visit  and  Mr.  Beatus 
exerts  every  effort  to  keep  it  at  its  best. 


World  Pictures  Reports 

on  Business  Conditions 

REPORTS  coming  in  to  the  offices 
of  World  Pictures  from  its  branch 
exchanges  in  reference  to  business 
conditions  are  all  of  the  most  favorable 
character.  They  all  speak  of  the  un- 
precedented prosperity  of  the  motion 
picture  theatres.  On  the  condition  of 
commercial  and  industrial  lines  it  seems 
from  reading  these  reports  that  in  some 
industries  there  is  an  unsettled  condi- 
tion due  to  a  readjustment  from  war  to 
peace  basis.  The  consensus  of  opinion 
among  business  men  is  that  just  for  the 
moment  it  is  best  to  be  conservative 
until  the  labor  question  regarding 
wages  shall  have  assumed  concrete 
form.  With  others  there  seems  to  be 
a  tendency  to  limit  production  until  an 
outlet  untrammeled  by  lack  of  cargo 
space  on  foreign  shipping  shall  be  pro- 
vided. 

In  the  meantime  people  are  flocking 
to  the  theatre  to  find  divertisement. 
There  is  no  question  that  the  United 
States  is  to  have  three  or  four  years 
of  wonderful  prosperity.  Ours  is  the 
only  open  market  for  raw  and  finished 
products  not  necessary  to  rebuild  the 
waste  of  war  ravages.  This  means  that 
billions  of  dollars  will  flow  into  the 
country  and  with  it  will  come  a  demand 
on  labor  and  capital  at  a  highly  re- 
munerative return. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1609 


HULSEY  MAKES  IT  AN  EVEN  DOZEN 

Texas  Showman  to  Build  in  Dallas  Second  Largest 
Motion  Picture  Theatre  in  Country— Total  Cost  to 
Exceed  Half  Million— Ed.  Fov  to  Erect  Seven  Houses 


DALLAS  is  soon  to  have  the  second 
largest  moving  picture  theatre  in 
the  United  States  —  a  theatre 
which  will  rank  fifth  in  size  with  the 
large  playhouses  of  the  world. 

After  working  tediously  year  after 
year  E.  H.  Hulsey,  director  of  the  First 
National  Exhibitors'  Circuit,  and  the 
largest  motion  picture  theatre  owner 
and  exhibitor  in  the  Southwest,  has 
finally  acquired  a  120  by  160  foot  site  on 
the  busiest  corner  of  Dallas — Elm  and 
Ervay  streets.  The  property  was  either 
purchased  outright  or  secured  by-  a 
fifty-five-year  lease  at  a  small  section 
at  a  time.  While  the  cost  is  not  men- 
tioned the  land  value  alone  is  in  excess 
of  a  quarter  of  a  million  dollars. 

On  this  site,  fronting  on  three  impor- 
tant business  streets,  Mr.  Hulsey  pro- 
poses to  erect  at  once  a  moving  picture 
theatre  which  will  seat  3,500  people. 
Construction  work  will  commence  as 
soon  as  tenants  leasing  the  various 
buildings  affected  can  move.  Construc- 
tion work  is  guaranteed  before  the  end 
of  this  year.  Just  how  much  the  new 
playhouse  is  going  to  cost  has  not  yet 
been  announced  by  Mr.  Hulsey,  who  has 
left  for  New  York  to  consult  architects. 
It  is  thought  that  the  building,  on  which 
no  expense  will  be  spared,  will  run  up 
a  bill  footing  no  less  than  $250,000  or 
$300,000. 

The  new  Dallas  theatre  is  to  be 
christened  by  Dallas  people.  A  voting 
contest  will  soon  be  started  in  local 
papers,  and  a  committee  of  citizens  will 
pass  upon  names  submitted. 

On  the  north  side  of  the  new  theatre, 
on  Pacific  avenue,  where  railroad  tracks 
are  being  changed  to  create  a  downtown 
business  boulevard  for  automobile 
traffic,  a  large  automobile  parking  court 
laid  in  concrete  and  with  watchmen  and 
mechanics  in  '  attendance  will  be  pro- 
vided for  automobilists  who  wish  to 
park  their  cars  while  enjoying  the  show. 

For   Every  Angle  of  Show  Business. 

Some  of  the  features  included  by  Mr. 
Hulsey  for  his  new  theatre  include  the 
largest  pipe  organ  ever  constructed  in 
any  southern  theatre,  a  sixty-piece 
orchestra,  a  tea  room,  a  children's  the- 
atre, completely  equipped  within  the 
main  theatre,  for  the  presentation  of 
picture  plays  for  the  little  ones,  and  on 
the  roof  will  be  constructed  an  airdome, 
with  a  seating  capacity  of  several  hun- 
dred. There  will  be  a  nursery  with 
competent  women  in  charge  to  look  out 
for  the  children,  a  house  physician  and 
an  emergency  hospital  for  the  atten- 
tion of  patrons  who  may  become 
fatigued  or  ill,  an  information  bureau, 
play  rooms,  rest  rooms  for  women  and 
smoking  rooms  and  lounges  for  men. 
There  will  be  no  flights  of  stairs  in  this 
great  playhouse.  Carpeted  inclines  will 
be  used  between  floors.  Besides  the 
regulation  number  of  fire  exits  fire 
tunnels  will  lead  directly  from  the  main 
auditorium  and  under  the  stage  to  the 
open  air.  A  refrigerating  plant  in  the 
basement    will    keep    the    theatre    cool 


during   the   warmest   of  Texas   weather. 
The  building  will  be  three  stories  high. 

An  Exhibitor's  Dream  Come  True. 

The  new  theatre  represents  the  reali- 
zation of  the  dreams  of  Mr.  Hulsey, 
pioneer  southwestern  moving  picture 
showman,  in  establishing  himself  as  the 
owner  of  a  theatre  second  to  none  in 
America.  The  new  theatre  will  equal 
the  capacity  of  the  other  three  Hulsey 
shows  in  the  Dallas  business  district. 
These  shows  are  among  the  largest  in 
Texas.  The  construction  of  the  new 
Dallas  theatre  and  the  new  Houston 
theatre,  recently  announced  by  Mr.  Hul- 
sey, will  make  him  the  owner  of  twelve 
big  moving  picture  theatres  throughout 
the  state.  The  new  Hulsey  house  at 
Houston  is  to  seat  2,500,  and  will  be 
modern  in  every  respect. 

Building    Ten    Years    Ahead    of    Dallas. 

"I  am  going  to  build  ten  years  ahead 
of  Dallas,  and  Dallas  is  the  fastest 
growing  town  in  the  country,"  Mr.  Hul- 
sey declared.  "I  have  been  negotiating 
for  this  site  for  ten  years  and  have 
finally  acquired  it." 

Laurence  Stuart,  formerly  manager  of 
the  Old  Mill,  but  now  with  the  Ameri- 
can Army  of  Occupation  in  Germany,  will 
be  manager  of  the  new  Hulsey  house 
upon  his  return.  Herschel  Stuart,  at 
present  managing  the  Hulsey  interests 
here,  will  soon  leave  on  a  trip  to  eastern 
cities,  which  will  include  New  York  and 
Washington,  in  search  of  modern  mov- 
ing picture  show  ideas  which  he  can 
incorporate  into  the  plans  of  the  new 
theatre.  The  Dallas  Hulsey  theatre 
will  rank  next  in  size  to  the  Marcus 
Loew  house  in  Washington. 

Ed    Foy   Also    Sees    Bright    Future. 

Simultaneously  with  the  announce- 
ment that  a  mammoth  downtown  mov- 
ing picture  theatre  will  be  constructed 
in  Dallas  by  E.  H.  Hulsey  comes  the 
news  that  Ed  Foy  is  going  to  make 
Dallas  one  of  the  greatest  suburban  pic- 
ture show  cities  in  the  country. 

Ed  Foy  at  present  owns  three 
suburban  picture  shows.  He  has  made 
his  plans  public  for  the  acquisition  or 
construction  of-  seven  more  theatres  in 
widely  separated  sections  of  Dallas. 
This  will  put  him  in  control  of  every 
suburban  playhouse  in  the  city  except 
the   shows   conducted   for   negroes. 

Ed  Foy's  Columbia  Theatre,  a  success- 
ful moving  picture  playhouse,  to  the 
southeast  of  the  heart  of  the  city,  is  to 
be  remodeled  at  once  at  a  cost  of  $100,- 
000.  The  theatre  is  to  be  rebuilt  into  a 
three-story  building,  the  upper  part 
containing  twenty-three  modern  apart- 
ments. The  auditorium  is  to  seat  1,200 
people,  making  it  the  largest  suburban 
picture  show  —  airdomes  excepted  —  in 
this    section   of    the   country. 

Wheels     of     Progress     in     Dallas     Oiled. 

The  oil  boom,  bringing  people  from 
all  sections  of  the  United  States  to 
Texas  and  Dallas,  coming  on   the  heels 


of  the  restricted  building  period  in- 
cidental to  the  war,  has  placed  resi- 
dences and  apartments  here  at  a  pre- 
mium. It  takes  influence  and  a  long 
advance  booking  to  get  a  hotel  room  in 
Dallas,  be  it  ever  so  humble.  The 
apartment  house  idea  of  Mr.  Foy  will 
doubtless  prove  an  extremely  profitable 
investment. 

Theatres  in  Oak  Cliff,  a  western 
suburb  of  Dallas,  to  the  number  of  two 
or  three  are  being  negotiated  for  by 
Mr.  Foy,  Vvho  is  also  looking  for  other 
choice  suburban  locations,  with  the  view 
of  building  three  of  four  new  shows. 
He  will  establish  a  moving  picture  play- 
house circuit  through  the  Dallas  suburbs. 

Besides  improvements  on  the  Colum- 
bia new  pipe  organs,  costing  $6,500  each, 
will  at  once  be  installed  in  the  Ideal 
and  Colonial,  two  other  Foy  houses. 

The  desire  of  Dallas  people  to  walk 
a  couple  of  blocks  to  a  suburban  the- 
atre and  seeing  a  picture  at  moderate 
prices,  besides  saving  carfare  to  town, 
has  been  the  means  of  making  a  great 
success  of  the  Foy  theatres,  which  have 
been  run  on  modern  lines. 


Big  New  Zealand  Exhibitor 
Sees  Mary  Pickf  ord  at  Work 

EJ.  RIGHTON,  managing  director  of 
Film  House,  Wellington,  New 
•  Zealand,  who  came  to  the  United 
States  to  make  a  study  of  American 
methods  of  film  distribution,  recently 
paid  a  visit  to  Mary  Pickford,  at  her 
Hollywood  Studio.  Mr.  Righton  was 
accompanied  by  his  wife,  and  the  two 
spent  an  entire  afternoon  with  Miss 
Pickford,  watching  her  at  work  on 
"Daddy  Long  Legs,"  her  first  produc- 
tion for  the  First  National  Exhibitors' 
Circuit,  which  will  be  ready  for  the 
screen    early   in    the    spring. 

Film  House  and  the  New  Zealand 
Picture  Supplies,  of  which  Mr.  Righton 
is  the  head,  owns  fifty  theatres  outright 
in  Xew  Zealand  and  controls  one  hun- 
dred and  twenty-five  more  in  New  Zea- 
land and  Australia.  It  is  said  to  be  the 
biggest  film  company  in  the  Antipodes. 

"The  purpose  of  my  visit  to  the  United 
States,"  said  Mr.  Righton  to  Miss  Pick- 
ford, "is  to  establish  a  personal  ac- 
quaintance with  producers  and  distrib- 
utors. I  feel  that  personal  contact  is 
absolutely  necessary  to  achieve  the  best 
progress  in  the  film  business.  Now  that 
the  war  is  ended,  splendid  opportunities 
are  opened  to  American  manufacturers 
in  Australia  and  New  Zealand,  as  well 
as  the  Orient.  I  have  made  the  trip 
across  the  Pacific  with  the  express  idea 
of  pointing  out  to  American  manufac- 
turers and  distributors,  the  marketing 
possibilities    in    my   country." 

After  a  stay  of  several  weeks  in  the 
United  States,  during  which  time  they 
visited  New  York,  as  well  as  the  Film 
Colony  in  Los  Angeles,  Mr.  and  Mrs. 
Righton  sailed  for  Wellington  from  San 
Francisco. 


1610 


THE  MOVING  PICTURE  WORLD 


WHEN  A.  B.  BARKLEY  YELLED  THEY  GAME 

Kentuckian  Turns  from  Horses  to  Run  Theatre 
While  Crowds  Heed  His  Call  and  "Come  On-n-n!" 


AB.  BARKLEY,  of  Georgetown, 
Ky.,  which  is  not  far  from  the 
*  Lexington  that  is  famous  for  its 
horse  races,  has  often  leaned  over  the 
fence  surrounding  an  oval  a  mile  in  cir- 
cumference and  yelled  to  one  of  a  num- 
ber of  horses  going  around  the  afore- 
said oval  at  full  speed:  "Come  on-n-n- 
n-n!  (whatever  the  animal's  name  hap- 
pened to  be)  Come  on-n-n-n-n  !"  Friends 
of  A.  B.  Barkley  say  his  "Come  on- 
n-n-n-n"  carried  an  appeal  with  it  that 
was  so  potent,  so  irresistible  that  it  has 
often  pulled  a  horse  from  last  place 
and  brought  him  under  the  wire  a  win- 
ner. 

A.  B.  Barkley  no  longer  finds  his  chief 
excitement  in  horse  racing  and  in  yell- 
ing "Come  on-n-n-n-n"  to  one  horse. 
He  has  found  a  better  game  than  that. 
It  is  running  a  picture  theatre  and  yell- 
ing "Come  on"  to  thousands  of  people. 

His  "Come  on"  is  just  as  potent  with 
people  as  it  is  with  horses.  A  few 
days  ago  he  booked  "Shoulder  Arms" 
for  his  theatre,  the  Georgetown  Opera 
House.  Then  he  yelled  to  the  people 
of  Georgetown,  "Come  on-n-n-n-n." 
He  did  his  yelling  by  means  of  24-sheet 
posters  which  he  spread  around  the 
country  as  far  as  was  necessary  to  reach 
all  his  clientele,  by  generous  announce- 
ments in  his  newspapers  and  by  attract- 
ive lobby  display.  And  they  came.  More 
than  half  the  town.  Georgetown  has 
4,200  people  and  "Shoulder  Arms"  in 
one  day  played  to  2,300. 

Barkley  says  there  is  only  one  trouble 
with  being  an  exhibitor,  when  you  book 
quality  attractions  you  miss  part  of  the 
sport  because  you  don't  have  to  yell 
"Come  on-n-n-n-n"  more  than  once. 
Just  make  certain  that  every  one  hears 
the  call  and  they'll  come.  After  that 
you  have  to  pay  more  attention  to 
"Keep  in  line,  please"  and  "Just  a  little 
while  now  and  these  people  in  there 
will  come  out.  Then  you  can  all  find 
room,"  and  such  appeals.  Barkley  did 
astounding  business  with  "Shoulder 
Arms"  in  a  theatre  seating  798  and  with 
the    "flu"   still    cutting   capers. 

Gets   Up   His   Racing   Blood." 

Before  he  opened  for  business  that 
day,  however,  A.  B.  Barkley  had  plenty 
of-  excitement  and  he  had  to  pull  off  an 
automobile  race.  "Shoulder  Arms"  had 
been  shipped  from  the  Big  Feature 
Rights  Corporation  office  in  Louisville. 
A.  B.  Barkley  had  advertised  "Shoulder 
Arms"  thoroughly.  Everybody  in  his 
territory  had  heard  his  "Come  on-n-n- 
n-n." 

That  morning  he  called  up  Louisville 
to  see  if  the  film  had  gone  out  on  time. 
He  was  told  that  everything  was  ac- 
cording to  schedule  and  that  "Shoulder 
Arms"  should  arrive  in  Georgetown  in 
plenty  of  time  for  the  first  show  at 
noon.  Then  came  the  bad  news.  Some 
one  dropped  into  A.  B.  Barkley's  office 
fresh  from  the  depot. 

"Freight  wreck  jest  out  o'  Lexington" 
was  his  news.  "Number  8'11  be  any- 
where from  seven  to  eleven  hours  late." 
A.  B.  Barkley  had  a  worse  shock  than 
if  he  had  seen  a  horse  carrying  all  his 
money  nosed  out. 

"Great  Scott,"  he  yelled,  "and  'Shoul- 
der Arms'  on  board." 

It    was    up    to    A.    B.    Barkley    to    act 


quick.  He  had  yelled  "Come-on-n-n-n-n" 
and  the  crowd  was  coming.  He  could 
see  the  early  birds  flocking  around  even 
then,  and  here  he  would  be  without  a 
picture. 

A.  B.  Barkley  did  act.  He  called  the 
city  garage  to  get  the  fastest  machine 
it  had  ready  for  the  fastest  trip  it  had 
ever  made.  Then  A.  B.  Barkley  jumped 
in  and  started  on  the  ride  to  Lexington. 

Burned   the   Road   Going   and   Coming. 

Barkley  says  the  rides  by  Paul  Re- 
vere and  General  Sheridan  were  mild, 
leisurely  little  sprints  compared  with 
his.  Just  how  fast  he  traveled  he  de- 
clines to  answer  for  fear  of  incriminat- 
ing himself  with  all  the  speed  laws  of 
Kentucky.  But  he  got  to  Lexington 
and  persuaded  the  express  agent  to  let 
him   have  "Shoulder  Arms." 

Then  he  went  back  to  Georgetown. 
All  the  way  back  he  says  he  suffered 
from  the  heat  because  he  had  made  the 
track  so  hot  going  over  it  hadn't  had 
time  to  cool  off.  And  Barkley  kept 
the  promise  he  made  in  his  advertising 
to  start   promptly  at  noon. 

"Shoulder  Arms"  began  its  first  per- 
formance in  Georgetown  at  12  o'clock 
noon  as  had  been  announced.  There 
were  so  many  people  waiting  that  Bark- 
ley had  to  get  three  men  to  handle  the 
crowds.  They  came  and  they  came  and 
they  came. 

After  Charlie  Chaplin  had  aroused 
the  last  whoop  of  delight  in  George- 
town that  night,  A.  B.  Barkley  counted 
up  the  business.  He  had  made  his  price 
20  cents  for  every  seat  in  the  house, 
even     in    the    gallery    he    reserves     for 


Get  This  Real  Straight  Tip 

from  Weinberg  of  Buffalo 

WHEN  a  patron  calls  up  over 
the  phone  to  find  out  the 
show  for  "tonight"  spare 
him  a  few  minutes.  Many  a 
little  additional  gab  from  a 
manager  over  the  phone  has 
brought  mother  and  dad  and  the 
whole  family  over  to  the  show 
when  a  sharp  recital  of  the  bill 
might  have  aroused  no  enthusiasm 
and  caused  them  to  stay  at  home. 


the  negroes.  As  he  took  in  2,300  ad- 
missions of  20  cents  each,  it  is  easy 
to  figure  that  Barkley  had  a  profit  well 
up  into  the  hundreds  of  dollars  for  one 
dav's    business. 


Taylor  Holmes  Comes  to  See 
Himself  and  Stops  to  Talk 

TAYLOR  HOLMES,  the  popular  film 
star  blew  in  at  a  recent  showing 
of  his  latest  picture  in  the  Triangle 
projection  room.  Before  the  arrival  of 
those  embarrassing  moments  when  Or- 
lando ("bugs")  Winthrop,  principal 
mover  in  the  Triangle  production  "It's  a 
Beai"  flitted  tantalizingly  before  West- 
ern cowboys,  proving  that  a  man  can't 
always  be  judged  by  appearances,  the 
critics  had  a  brief  opportunity  to  get 
acquainted  with  Orlando's  impersonator. 
It  didn't  take  long  for  the  star  of  "Ef- 
ficiency Edgar's   Courtship,"  "Fools   for 


March  22,  1919 

Luck,"  "A  Pair  of  Sixes"  and  other  mem- 
orable productions,  to  impress  himself 
favorably  on  the  little  audience  in  the 
projection  room.  The  time  devoted  to 
conversation  with  individual  members 
was  all  too  short  to  permit  of  large 
flashes  from  one  of  the  brightest  of 
screen  intellects;  but  in  the  brief  space 
of  time  it  was  learned  that  he  had 
grasped  one  of  the  big  essentials  of  suc- 
cessful screen  craft,  the  necessity  of 
keeping  in  mind  the  requirements  of 
child    audiences. 

Mr.  Taylor  registered  a  regret  that 
this  was  the  case  and  also  a  well-em- 
phasized belief  that  if  "Tommy"  liked  a 
picture  "Pa  and  Ma"  were  almost  sure 
to  go  out  of  their  way  to  look  it  up  if 
for  no  other  reason  than  to  find  out 
whether  or  not  "Tommy"  was  in  good 
company.  If  the  "proof  of  the  pudding" 
is  good  in  nine  cases  out  of  ten  pic- 
tures featuring  the  same  star  are  going 
to  be  placed  on  the  family  schedule — 
therefore  it  is  good  business  to  make 
sure  that  your  picture  contains  not 
only  things  that  "Tommy"  likes,  but  a 
moral  balance  that  is  going  to  satisfy  his 
parents  that  he  is  being  properly  im- 
pressed. 

Thus  soliloquized  Taylor  Holmes,  who 
has  yet  to  be  seen  in  a  picture  which 
you  could  not  take  your  best  girl  to  see 
with   perfect   safety  and   satisfaction. 


Exhibitors  Agree  with 
Goldwyn  on  Fewer  Pictures 

SAMUEL  GOLDWYN'S  prediction 
that  fewer  and  better  pictures  are 
necessary  to  maintain  the  quality 
standard  demanded  by  exhibitors  and 
'he  public  has  resulted  in  many  letters 
and  telegrams  of  approval  from  promi- 
nent theatre  owners  in  several  terri- 
tories. Mr.  Goldwyn  departed  last  week 
for  the  Goldwyn  studios  in  Culver  City, 
Cal. 

Bernard  Depkin,  Jr.,  managing  direc- 
tor of  the  Parkway  Theatre  Company's 
chain  of  houses  in  Baltimore,  supports 
Mr.  Goldwyn's  contention  in  the  follow- 
ing letter  :  "I  hope  Mr.  Goldwyn's  pre- 
diction will  come  true.  We  simply  must 
have  good  stories  and  quality  pictures 
and  the  over-production  now  going  on 
is  detrimental  to  the  future  welfare  and 
progress    of   the   industry." 

Henry  N.  Azine,  a  well-known  ex- 
hibitor of  Duluth,  wired  Goldwyn  that 
he  is  heartily  in  favor  of  fewer  and 
better  pictures.  "Better  pictures,  better 
exploitation,  longer  runs  will  aid  the 
exhibitor  and  the  producer.  I  agree 
with  Samuel  Goldwyn."  Mr.  Azine  is 
managing  director  of  the  Rex  Theatre. 

Harvey  C.  Horater,  managing  director 
of  the  Alhambra  Theatre,  Toledo,  ex- 
pressed his  approval  of  fewer  and  bet- 
ter pictures  in  the  following  letter-:  "I 
have  always  contended  that  over-pro- 
duction is  hindering  the  progress  of  the 
motion  picture  industry.  I,  personally, 
have  proved  that  pictures  can  be  given 
longer  runs  by  extra  publicity  and  ex- 
ploitation." 

Charles  Branham,  Detroit's  big  show- 
man directing  the  destinities  of  the 
Majestic  Theatre,  believes  that  Samuel 
Goldwyn's  prophecy  is  bound  to  come 
true  and  that  other  leading  producing 
companies  will  follow  suit.  "I  have  al- 
ways been  in  favor  of  quality  pictures," 
writes  Mr.  Branham,  "and  the  first  step 
toward  obtaining  quality  productions  is 
to  eliminate  crowding." 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1611 


PLAYING  FILM  GAME  ON  THE  SQUARE 

That  Is  Keynote  of  Minneapolis  Salesmen's  First  Annual 
Dinner-Exchange  Managers  Outline  to  Road  Men  Policies 
of  New  Roard  of  Trade-To  Improve  Service  to  Exhibitor 


PLAYING  the  film  game  on  the  square 
was  the  keynote  of  the  first  annual 
salesmen's  dinner  given  by  the  Min- 
neapolis Film  Board  of  Trade  in  the 
Gold  Room  of  the  Radisson  Hotel  in 
Minneapolis  recently.  About  150  mem- 
bers of  the  local  film  colony  were  pres- 
ent, including  exchange  managers,  sales- 
men, bookers,  cashiers  and  others  hold- 
ing positions  of  importance  in  the  va- 
rious exchanges  of  the  city. 

The  meeting  was  primarily  for  the 
purpose  of  instructing  salesmen  on  the 
policies  of  the  new  film  board  of  trade. 
It  was  a  genuine  innovation — the  first 
gathering  of  its  kind  in  the  history  of 
the  moving  picture  industry  in  this  ter- 
ritory. Exchange  managers  did  most 
of  the  talking,  while  others  listened. 

E.  A.  Eschman,  manager  of  the  Min- 
neapolis World  Exchange  and  president 
of  the  Flm  Board  of  Trade,  made  the  in- 
troductory address,  pointing  out  to  the 
salesmen  that  they  were  not  banded 
together  to  rob  anyone,  but  were  or- 
ganized to  help  the  film  business  wher- 
ever they  could  and  to  give  the  exhibitor 
the  best  possible  service. 

Transportation   Facilities   Improve. 

A.  F.  Fischer,  manager  of  the  Metro 
Exchange  and  chairman  of  the  trans- 
portation committee,  spoke  on  the  sub- 
ject of  transportation  charges  and  out- 
lined what  the  Film  Board  of  Trade 
had  done  to  better  conditions  in  that 
ronnection.  He  pointed  out  that  as  a 
result  of  its  activities  Minneapolis  ex- 
changes in  the  past  month  had  secured 
two  additional  deliveries  of  film  and 
four  additional  pickups  daily,  represent- 
ing a  Saving  to  the  different  companies 
of  approximately  $150  a  week  as  well  as 
better  service. 

Before  the  transportation  committee 
brought  pressure  to  bear  upon  the  ex- 
press companies  it  was  necessary  for 
rhe  exchanges  to  employ  transfer  men 
to  make  special  deliveries  of  film.  There 
are   now   six  deliveries   and  eight   pick- 


ups made  every  day  at  the  Minneapolis 
exchanges  and  the  services  of  the  trans- 
fer men  are  no  longer  needed. 

E.  S.  Holmes,  manager  of  the  Vita- 
graph  exchange,  who  spoke  on  the  sub- 
ject of  payments,  explained  that  every- 
thing connected  with  the  film  industry 
was  on  a  cash-in-advance  basis.  "The 
exhibitor,"  he  said,  "receives  his  cash  in 
advance  at  the  box  office  and  there  is  no 
reason  why  the  film  companies  shouldn't 
be  run  on  the  same  plan."  He  urged 
salesmen  to  impress  this  point  upon  ex- 
hibitors, to  the  end  that  closer  co-opera- 
tion with  the  exchanges  might  result. 
Salesmen  Must  Be  "Square." 

J.  F.  Cubberley,  manager  of  the 
Famous  Players-Lasky  exchange,  spoke 
on  the  importance  of  making  the  right 
kind  of  contracts  to  the  exhibitor.  If 
contracts  were  properly  sold  in  the  first 
place  by  the  salesmen,  he  said,  there 
wouldn't  be  half  as  much  trouble  ex- 
perienced. Salesmen,  he  added,  must  be 
square  at  all  times  and  "if  they  are 
not  selling  clean,  they  must  be  com- 
pelled to  look  for  jobs  in  some  other 
line   of   business." 

John  Hicks,  Jr.,  manager  of  the  Min- 
neapolis Goldwyn  branch,  said  changes 
in  bookings  caused  as  much  trouble  for 
the  exchange  men  as  red  tape  did  for 
the  army.  Exhibitors,  he  said,  must 
be  discouraged  from  the  practice  of 
coming  to  the  exchanges  at  the  last 
minute  and  switching  their  bookings 
around.  More  than  half  of  the  work  in 
the  booking  department  is  caused  by 
unnecessary  changes   in   bookings. 

George  Fosdick,  booker  for  Univer- 
sal, corroborated  Mr.  Hicks'  statement 
and  discussed  other  problems  faced  by 
bookers.  E.  R.  Pearson,  manager  of  the 
Minneapolis  First  National  Exchange, 
and  vice-president  of  the  film  board  of 
trade,  cautioned  the .  salesmen  against 
the  folly  of  misrepresentation  of  pic- 
tures to  exhibitors. 

Legislation  was  the  subject  of  an  ad- 


dress by  F.  S.  Meyer,  manager  of  the 
American  Film  Company  exchange, 
while  Ben  Goldman,  counsellor  for  the 
Film  Board  of  Trade,  made  an  appeal 
for  general   co-operation. 

Unselfish   Selfishness   Necessary. 

Charles  Stombaugh,  manager  of  the 
Pathe  exchange,  spoke  on  the  "Un- 
selfish Selfishness  of  Exchanges."  "We 
do  not  want  to  hog  everything,  but  we 
must  be  selfish  in  some  of  our  demands 
to  the  exhibitor  in  order  to  take  care 
of  the  next  exhibitor,"  he  said. 

R.  K.  Evans,  manager  of  the  Film 
Clearing  House  exchange,  urged  sales- 
men to  quit  the  practice  of  knocking  a 
competitor's  service  in  order  to  sell 
their  own.  "A  knock  i«  often  a  boQSt, 
and  it  has  been  known  to  act  as  a 
boomerang  even  in  the  moving  picture 
business,"  he   said. 

Other  speakers  at  the  meeting  were 
C.  M.  Van  Horn,  Pathe;  R.  N.  Abbey, 
First  National;  S.  M.  Mclntyre,  Metro, 
and  Carl  Michael,  manager  of  the  Gen- 
eral Exchange.  Following  the  speeches 
an  open  discussion  was  led  by  Mr. 
Michael.  The  entertainment  committee 
in  charge  of  the  banquet  was  composed 
of  Thomas  Burke,  Ben  Friedman,  R.  K. 
Evans,  Harry  Muir,  John  Hicks,  Jr., 
Ben  Judell  and  W.  H.  Lawrence. 


Sam    Taylor    Joins    Vitagraph    Staff. 

George  Randolph  Chester,  now  editor 
for  the  Vitagraph  Company,  has  added 
to  his  scenario  staff  Samuel  J.  Taylor, 
former  Kalem  and  Universal  editor,  who 
has  just  been  discharged  from  the  army 
after  a  year  in  the  service  in  Washing- 
ton, where  he  was  in  charge  of  the 
scenario  department  of  the  motion  pic- 
ture division  of  the  Medical  Corps. 
Taylor  is  one  of  the  youngest  of  the 
experts  on  screen  technique,  and  will 
picturize  the  works  of  authors  and 
playwrights  for  Vitagraph  feature  pro- 
ductions. 


immilBimHiHlBiHMimM  M!MI|MllHmiHH!HiW!lll!IMi!!lllillJaBllHJ  II  III  11  B  lllll  I  ill  ■iliill  II  ■  IMJII II! 


iiiiiiiii«'<iiMitBinniiMWiiiniiiiBiiiiiMiitMiiin>itiiMiiiiimnciiiiiniimmi«imiiiniiiMiiinmfniiM>i 


"Banking"  on  Chaplin. 

Essanays  Reissue  of  "The  Bank"  Might  Be  Called  Laughing    Stock,  as  the  Bank's  Currency  Issue  Is  Gilt-Edged  Foolishness. 


1612 


THE     MOVING     PICTURE     WORLD 


March  22,  1919 


CANADA  TO  HAVE  MANY  NEW  THEATRES 

Coming    Year    Will    Sec    Astonishing    Strides    in 
Dominion's  Film  Business — Houses  Now  Planned 


CANADA'S  post-war  reconstruction 
period  has  really  become  the 
"Theatre  Building  Period"  of  the 
Dominion.  In  every  large  city  and  town 
in  practically  the  whole  country,  an- 
nouncement has  been  made  regarding 
the  building  of  new  theatres  or  the 
reconstruction  or  enlargement  of  old 
houses.  Activities  in  this  direction  will 
keep  many  workers  employed  for 
months  while  the  many  new  theatres 
will  also  considerably  aid  in. providing 
permanent  employment  to  many  people 
other  than  those  associated  with  build- 
ing trades. 

Announcement  on  top  of  announce- 
ment has  been  made  in  a  number  of 
cities  and,  if  all  plans  are  carried 
through,  millions  of  dollars  will  have 
been'  invested  in  new  theatrical  prop- 
erties before  next  winter.  In  several 
cities,  such  as  Toronto,  London,  Ottawa, 
Kingston  and  others,  a  race  has  been 
started  by  rival  interests  with  a  view  to 
securing  valuable  sites  and  opening  the 
theatres  as  soon  as  possible. 

Four  New  Marcus  Loew   Houses. 

A  notable  incident  in  the  present  thea- 
tre building  activities  in  the  Dominion 
is  that  Marcus  Loew  of  New  York  ar- 
rived in  Toronto  on  March  8  to  go  into 
details  for  the  construction  of  new  Loew 
houses  in  Toronto,  London,  Ottawa  and 
Kingston.  Upon  his  arrival  announce- 
ment was  made  that  an  $800,000  Loew 
theatre  would  be  erected  near  Bloor  and 
Yonge  streets,  Toronto,  making  the  sec- 
ond Loew  house  for  Toronto. 

Pantages     Coming     East. 

The  information  has  also  been  di- 
vulged that  Alexander  Pantages,  the 
Western  theatre  magnate,  had  acquired 
the  A.  J.  Small  circuit  of  ten  theatres 
in  Ontario  and  Quebec.  These  theatres 
will  compete  with  present  and  prospec- 
tive Loew  theatres  in  eastern  Canada 
and  they  are  located  at  Toronto,  Ham- 
ilton, London,  Ottawa,  Montreal,  Kings- 
ton, Peterboro,  St.  Thomas  and  St. 
Catharines.  At  present  the  latter  are 
largely    used    for    the    presentation    of 


spoken  dramas,  but  the  policies  will  be 
changed  to  pictures  and  vaudeville.  Each 
of  trre  theatres  is  to  be  altered  and  im- 
proved, it  is  stated. 

Griffin     Enterprises    Growing. 

Another  circuit  in  eastern  Canada 
udiich  has  been  showing  a  reawakening 
in  activities  is  the  Griffin  Theatrical 
Enterprises,  a  reorganized  company  of 
which  was  incorporated  very  recently. 
This  company  proposes  to  add  to  its 
chain  of  theatres  in  Ontario  and  to  ren- 
novate  those  already  in  hand.  It  is  also 
intimated  that  the  company  will  prac- 
tically conduct  a  film  exchange  on  its 
own  account.  An  opportunity  has  been 
extended  to  the  general  public  to  make 
investments  in  the  reorganized  company. 
Heretofore  the  Griffin  interests  have 
been  controlled  by  a  closed  corporation 
represented  by  John  and  Peter  Griffin. 
They  have  had  as  many  as  thirty  thea- 
tres   in    Ontario. 

Other   Firms    Active. 

Messrs.  Jule  and  J.  J.  Allen  of  Toronto 
have  been  making  great  strides  with 
their  theatre  building  campaign  while 
the  Paramount  Theatres,  Limited,  a  sub- 
sidiary of  the  Regal  Films,  Limited,  has 
also  been  building  and  acquiring  many 
houses.  Sharp  rivalry  exists  between 
the  Allen  and  Paramount  interests  in 
Ontario  and  Quebec,  but  the  Allen  thea- 
tres are  not  confined  to  these  two  Prov- 
inces. 

Frankly,  Canada  is  threatened  with  an 
avalanche  of  new  and  reconstructed 
moving  picture  and  combination  thea- 
tres, and  the  end  is  not  yet  in  sight. 
It  is  impossible  to  give  details  of  all 
the  theatres  now  actually  being  built 
or    projected. 

Allen's  Alone  Will  Build  15  Houses. 

Announcement  has  been  made  that 
upward  of  thirty  moving  picture  thea- 
tres will  be  built  or  reconstructed — the 
statements  to  this  effect  being  made 
within  the  past  few  weeks.  It  is  evi- 
dent, however,  that  this  does  not  begin 
to  cover  all  the  operations,  as  the  Al- 
len's alone  have  come  out  with  the  an- 


nouncement that  they  will  build  fifteen 
new  theatres  within  the  next  twelve 
months  and  that  each  of  these  houses 
will  cost  from  $125,000  to  $300,000.  They 
have  already  told  of  the  new  houses  in 
Toronto,  Halifax,  St.  John,  London,  Ot- 
tawa and  Winnipeg.  Plans  for  some 
nine  or  ten  other  cities  in  the  Dominion 
will   be   announced   shortly,  they  stated. 

The  Griffin  interests  have  not  yet  an- 
nounced exactly  what  building  they  will 
do  while  N.  L.  Nathanson,  managing 
director  of  the  Paramount  Theatres, 
Limited,  ha-  plans  up  his  sleeve  for  new 
theatres  about  which  he  has  no  details 
for   immediate   publication. 

An   Outline    of    What's    Doing. 

Very  briefly,  this  is  Canada's  theatre 
building    programme: 

Toronto.  Ontario — Allen's  Bloor  Thea- 
.  tre,  opened  March  10;  Allen's  Danforth 
Theatre,  to  open  in  May;  Alhambra 
Theatre,  to  open  in  April ;  Allen's  St. 
Clair  Theatre,  to  be  built;  Loew's  $800,- 
000  Theatre,  to  be  built;  Pantages  -Mil- 
.  lion-Dollar  "Double"  Theatre,  started; 
Peter  Pan  Theatre,  at  the  Beach,  to  be 
built ;  Family  Theatre,  at  the  Beach,  to 
be  doubled  in  size;  St.  Julien  Theatre, 
to  be  rebuilt;  Strand  Theatre,  to  be  re- 
modeled. 

London,  Ontario — Allen  Theatre  is 
projected;  Loew  Theatre  is  to  be  started. 

Ottawa,  Ontario — Loew  Theatre  is  to 
be  started;  Allen  Theatre  will  be  built, 
it  is  announced;  new  theatre  and  recrea- 
tion building  to  be  built  by  C.  J.  Booth. 

Montreal,  Quebec — Pantages  Theatre 
to  be  built. 

Halifax,  N.  S.— New  Allen  Theatre. 

St.    John,    X.    B. — New    Allen    Theatre. 

Winnipeg,  Manitoba — Osborne  Thea- 
tre has  been  rebuilt;  New  Allen  Thea- 
tre is  planned  ;  Monarch  Theatre,  to  be 
reconstructed:  Avenue  Theatre,  to  be 
remodeled. 

Almonte,  Ontario — New  theatre  pro- 
posed by  Ottawa  Valley  Amusement  Co. 

Kingston,  Ontario — Loew  Theatre  is 
planned. 

Midland,  Ontario — New  theatre  to  be 
built  by  Mr.  A.  Bugg. 

Ottawa — Russell  Theatre,  to  be  re- 
modeled. 

Hamilton — Grand  Opera  House,  to  be 
remodeled. 

London — Grand  Theatre,  to  be  im- 
proved. 


iiiinufiiuui  n>  ■minimi  ■itniniiM  nun  in  ■  mnini«mimm  ■  hid  imm  ■mm  huh  mm  it  ft  mrnni 


iiiimiiiiiimifiiMHiifiiiiiinfiiiiimmiiiiiiiiiiiiiiimnMiiiiiitBimiiii 


mum 


It's    a    sure    tiling. 


It's  Not  a  Gamble  That  the  Lamb  Gambols  Off  with  the  Lion. 

For    Billie   Rhodes   is   the    aforementioned   lamb    in    "The    Lamb    and    the    Lion,"    released    by    Exhibitor* 

Mutual. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1613 


PICTURE  MEN  MAKE  HIT  AT  ALBANY 

At  Hearing  in  Capitol,  Representatives  of  Industry 
Have  All  the  Best  of  Argument— Brady  Rebukes  Head 
of  Opposition,  Who  Fails  to  Drop  Threatened  Bomb 


Albany,    March    12. 

WHEN  the  Rev.  O.  R.  Miller,  of  this 
city,  editor  of  the  Reform  Bul- 
letin, and  self-appointed  leader  of 
the  opposition  to  Sunday  motion  pic- 
ture shows,  at  a  hearing  on  the  Sunday 
movie  bills  at  the  State  Capitol  this 
afternoon,  read  from  his  Bulletin  the 
following: 

"If  a  man  from  Mars  dropped  down 
to  earth  and  visited  our  motion  pic- 
ture houses  and  witnessed  the  majority 
of  the  features  now  playing,  his  impres- 
sions would  be  that  our  married  women 
were  all  unfaithful,  and  that  most  of 
our  earthly  mothers  have  never  gone 
through  the  manifestation  of  the  mar- 
riage ceremony"  . 
he  literally  put  his  foot  in  it,  for  he 
failed  to  reckon  with  William  A.  Brady, 
who  had  been  summoned  from  Detroit 
to  attend  the  hearing  and  who  a  few 
minutes  later  crammed  the  words  down 
Miller's  throat  by  reminding  him  that 
he  "should  not  bear  false  witness  against 
his  neighbor  and  that  A.  A.  Spiegel, 
credited  by  Air.  Miller  with  having  made 
the  assertion,  had  been  dead  for  several 
years  and  that  the  film  company  which 
he   represented  was  out  of  business. 

All  in  all,  and  speaking  from  the 
standpoint  of  an  uninterested  spectator, 
today's  hearing  scored  a  distinct  hit 
for  the  motion  picture  interests.  In 
the  first  place  the  representatives  of  the 
exhibitors,  for  there  were  no  manufac- 
turers present,  excepting  possibly  Mr. 
Brady,  who  attended,  however,  more  as 
one  who  was  perhaps  the  best  qualified 
man  in  all  America' to  speak  from  the 
side  of  the  industry  in  the  war,  had  all 
the  best  of  the  argument.  In  the  next 
place  the  movie  representatives,  profit- 
ing from  the  experiences  of  the  past 
two  years  or  so,  staged  their  side  of  the 
hearing  in  a  much  better  manner  than 
heretofore.  There  was  no  lost  time,  no 
wrangling  to  speak  of,  and  the  argu- 
ments were  presented  in  a  clear,  forci- 
able  manner  that  struck  home. 

Protesting  Woman  in  Majority. 
The  hearing  brought  even  a  larger 
crowd  than  was  expected.  There  was 
an  unusually  large  number  of  women 
present,  the  majority,  judging  from  the 
applause,  being  in  opposition  to  Sunday 
shows.  All  quarters  of  the  state  were 
represented.  Many,  unable  to  gain  ad- 
mittance to  the  room,  stood  in  the 
small  corridor,  or  managed  to  get  a 
look  in  by  standing  on  chairs.  The 
hearing  consumed  two  hours,  each  side 
being  given  an  hour.  The  opposition 
opened  its  guns  shortly  after  2  o'clock 
by  which  time  the  room  was  packed 
to  suffocation.  The  Rev.  Mr.  Miller 
was  on  hand  with  a  plentiful  supply 
of  pamphlets,  but  failed  to  make  good  a 
recent  boast  that  he  "might  drop  a 
bomb  that  would  land  some  one  behind 
the  bars."  Given  but  two  minutes  dur- 
ing which  he  could  express  his  views, 
Mr.  Miller  was  rather  in  the  background 
a  good  part  of  the  afternoon. 
Invades  Sabbath,  Says  Father  Dunnay. 
The  opposition  opened  with  the  Rev. 
Joseph  A.  Dunney,  of  this  city,  associ- 


By  C.  L.  Grant 

ated  with  the  Catholic  diocese  of  Al- 
bany and  director  of  parochial  schools. 
The  priest  went  on  to  say  that  in  this 
instance  avarice  and  greed  were  sup- 
planting the  gospel  and  that  where  any 
action  was  attempted  which  would  be 
harmful  to  the  state,  as  he  believed 
Sunday  motion  picture  shows  would, 
that  it  was  up  to  the  state  to  protect 
itself. 

The  Rev.  Joseph  Jones,  representing 
the  Church  Federation  of  Albany,  fol- 
lowed. His  arguments  were  along  the 
same  lines,  saying  that  the  primary  con- 
cern of  those  behind  the  bill  was  a  fur- 
ther enriching  of  themselves  and  that 
modern  day  legislation  was  along  lines 
that  sought  to  give  men  and  women 
longer  hours  of  rest  and  recreation  and 
that  the  opening  of  Sunday  shows  would 
require  a  large  army  to  work  seven 
days  in  a  week. 

Canon    Chase    Again    on    Hand. 

The  Rev.  William  S.  Chase,  of  New 
York,  representing  the  State  Civic 
League,  and  a  familiar  figure  on  similar 
hills  the  past  two  years,  was  on  hand 
with  a  declaration  that  the  bill  was  un- 
constitutional in  that  its  passage  would 
grant  one  form  of  commercialized  Sun- 
day amusement  and  forbid  others,  and 
saying  that  back  of  the  bill  was  a  de- 
mand, not  for  Sunday  movies,  but  for 
Sunday  money.  The  Rev.  D.  J.  McMil- 
lon,  of  the  New  York  Sabbath  Commit- 
tee, spoke  saying  that  Sunday  shows 
would  be  harmful  to  the  young  who 
should  be  in  Sunday  school. 

The  Rev.  D.  L.  Jameson,  of  New  York 
State  Sabbath  Association,  the  Rev. 
John  L.  Stratton,  of  New  York;  Mrs. 
Sarah  McNair,  the  Rev.  Robert  Watson, 
representing  the  Presbyterian  Ministers 
Association  of  New  York  City;  the  Rev. 
John  Study,  of  the  Buffalo  Federation 
of  Churches;  the  Rev.  O.  R.  Miller  and 
the  Rev.  H.  L.  Bowlby,  of  New  York 
City,  general  secretary  of  the  Lord's 
Day  Alliance  of  the  United  States,  all 
spoke,  their  arguments  requiring  from 
two    to    ten    minutes    each. 

Mitchell    Draws    Comparisons. 

The  opposition  opened  with  Roscoe 
R.  Mitchell,  an  attorney  representing 
the  motion  picture  exhibitors  of  west- 
ern New  York.  Mr.  Mitchell  first  asked 
the  audience  if  pictures  were  worth- 
while to  a  community,  and  if  they  were, 
should  not  the  people  be  permitted  to 
say  whether  or  not  they  should  have 
the  privilege  of  seeing  them  on  Sunday 
as  well  as  any  other  day  of  the  week. 
He  asserted  that  the  country  club,  the 
automobile  and  the  Sunday  excursion 
were  forms  of  Sunday  amusement  which 
were  not  barred.  "The  bill  is  a  home 
rule  one,"  declared  the  speaker,  "and 
does  not  force  Sunday  shows  on  any 
community.  There  is  necessity  of  Sun- 
day movies  to  prevent  the  further 
spread  of  unrest  that  is  sweeping  the 
country." 

Brady  Talks  of  Black  Sheep. 

An  air  of  expectancy  greeted  the  an- 


nouncement that  William  A.  Brady 
would  be  the  next  speaker.  Mr.  Brady 
walked  across  the  floor  and  standing 
in  front  of  Mr.  Miller  said:  "Thou 
shall  not  bear  false  witness  against 
thy  neighbor.  Mr.  Spiegel  has  been 
dead  for  three  years  or  more.  The  re- 
mark you  quoted  was  written  four 
years  ago.  Times  have  changed,"  said 
Mr.  Brady.  "There  are  black  sheep  in 
every  flock,  maybe  you  have  some  in 
yours.     I  have   read  of  them. 

"We  have  been  and  are  today  enter- 
taining the  soldiers,  your  boys,  over 
there  and  back  here,  with  pictures  and 
talent.  Do  you  pay  them?  No  sir,  the 
public,  and  not  the  Rev.  O.  R.  Millers, 
are  paying  for  the  incidental  expenses, 
but  our  men  and  our  women  are  cast- 
ing aside  thousands  and  tens  of  thou- 
sands of  dollars  in  salaries  to  bring 
cheer  to  the  men.  If  Sunday  amuse- 
ments in  the  way  of  Sunday  movies  is 
gopd  enough  for  the  soldiers,  then  it's 
good  enough  for  the  peace  soldier.  And 
it's  good  enough  for  the  working  man, 
who  perhaps  traveling  an  hour  or  more 
to  reach  his  home  at  night,  is  tired  and 
only  on  the  Sunday  does  he  have  the 
time  and  inclination  for  the  rest  and 
the  recreation  which  the  Sunday  mo- 
tion picture  show  provides." 

Mr.  Brady  defended  the  industry,  say- 
ing that  if  indecent  pictures  were  being 
fostered  on  the  public,  that  he  himself 
would  be  in  favor  of  a  bill  that  would 
jail  the  offender. 

Arrests  Decrease  with  Sunday  Shows. 
Royal  K.  Fuller,  one  time  associated 
with  the  New  York  Herald  and  of  late 
with  the  American  Recreation  Society, 
gave  some  instances  of  the  good  that 
had  been  accomplished  by  opening  the 
movies  on  Sunday  in  Ilion,  where  no 
sooner  did.  Sunday  shows  start  than 
there  was  a  most  remarkable  falling  off 
in  the  Monday  morning  cases  in  police 
court.   • 

The  workingman  was  represented  by 
two  speakers  at  the  hearing,  the  first 
being  Emmanuel  Koveleski,  of  the  Cen- 
tral Trades  and  Labor  Council  o"f  Roch- 
ester, and  the  second  being  John  J. 
Doyle,  of  Buffalo.  The  first  speaker 
said  he  had  been  sent  to  Albany  by 
the  working  people  of  his  city,  while 
Mr.  Doyle  said  that  as  taxpayers  of 
this  great  State  the  hundreds  of  thou- 
sands of  workingmen  should  have  a 
right  to  say  whether  or  not  they  should 
have  some  form  of  innocent  amusement 
on  Sundays  and  that  the  voice  of  labor 
demanded  Sunday  movies.  Mrs.  Delos 
Eldridge,  of  Rochester,  followed,  say- 
ing that  Sunday  movies  appease  the 
present  day  restlessness  and  that  if  the 
young  men  and  women  are  in  the  pic- 
ture houses  and  not  roaming  the  streets 
they  are  better  morally.  She  cited  in- 
stances in  Rochester  to  better  illustrate 
her  point. 

Autoists    and    Golfers    Sunday    Breakers. 

The  Rev.  W.  H.  Jackson,  of  Long 
Island,  who  said  at  the  opening  that  he 
had  used  the  film  for  nine  years  past 
and  that  during  that  period  had  been 
able   to   accomplish   more  good  and  se- 


1614 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


cure  larger  audiences  than  during  the 
previous  twelve  years,  declared  the 
church  could  not  well  afford  to  take 
upon  itself  the  responsibility  of  crush- 
ing the  demand  for  the  Sunday  movie. 
He  said  it  was  the  duty  of  the  church 
to  use,  not  to  fight,  pictures.  The  Rev. 
Mr.  Jackson  said  he  was  pleased  to  have 
been  associated  with  the  motion  pic- 
ture industry  and  that  the  real  Sab- 
bath breakers  were  the  autoists  and 
the  golfers. 

One  of  the  best  arguments  of  the 
entire  afternoon  was  presented  by  Dr. 
Royal  S.  Copeland,  health  commis- 
sioner of  New  York  City,  who  prefaced 
his  remarks  by  saying  that  he  was  not 
interested  in  any  branch  of  the  in- 
dustry. 
Recreation   Necessary,  Says   Copeland. 

"There  is  nothing  that  makes  so  much 
for  good  health  as  recreation,"  said  Dr. 
Copeland.  "Men  and  women  have  got 
to  have  some  form  of  innocent  amuse- 
ment on  Sundays.  There  is  today  the 
greatest  percentage  of  insanity  among 
farmer's  wives  than  among  all  others 
of  the  sex.  The  reason  is  apparent.  It 
may  aot  be  right  for  me  to  attend  the 
Sunday  movies  because  I  have  time  dur- 
ing the  rest  of  the  week,  but  I  do  con- 
tend that  the  working  man  and  wom- 
an, laboring  until  dark  and  arising  early, 
should  have  the  right  to  see  a  show 
on  Sunday  afternoon  or  evening.  And 
furthermore  clean  pictures  make  for 
better  morals.  The  man  who  laughs  is 
our  best  citizen. 

"Furthermore,  we  are  about  to  be 
confronted  with  the  most  serious  six 
months  in  the  history  of  our  country. 
The  use  of  drugs  and  narcotics  will  in- 
crease with  the  closing  of  the  saloon. 
A  campaign  against  drugs  shown  on  the 
screen  will  do  much,  but  don't  let  us 
have  our  tens  and  hundreds  of  thou- 
sands wandering  about,  becoming  drug 
takers.  Give  them  a  clean,  bright  show. 
Make  them  laugh.  Educate  them  to 
higher  ideals.  Labor  is  in  a  terribly 
disturbed  state.  If  labor  today  demands 
entertainment,  labor  is  entitled  to  have 
it." 

Captain  William  Harrigan,  late  of 
France,  scored  a  hit  with  the  crowd  in 
his  arguments  for  Sunday  shows.  The 
closing  talk  was  by  Attorney  John  J. 
Mclnerney,  of  Rochester,  who  said  that 
action  should  not  be  taken  which  would 
cause  men  and  women  to  become  bitter 
toward  religion  and  that  the  loss  of 
Sunday  shows  in  many  cities  would 
drive  thousands  to  following  false  lead- 
ers who  were  stirring  up  unrest  on 
every  possible  occasion.  He  said  the 
ministry  should  not  forget  what  had 
happened  in  Russia,  where  the  people 
were  held  down.  The  speaker  said  the 
exhibitors  were  not  fighting  the  min- 
isters and  that  it  was  not  up  to  the 
ministers   to  fight  the  people. 

William  C.  Capes,  secretary  to  the 
State  Conference  of  Mayors,  presented 
figures  showing  that  twenty-three  cities 
in  the  state  and  Sunday  movies,  that 
these  cities  represented  6,361,000  persons, 
or  sixty-three  per  cent,  of  the  popula- 
tion of  the  state ;  that  thirty-five  cities 
were  without  Sunday  movies,  that  nine 
of  the  number  would  open  their  houses 
if  allowed  by  law,  and  that  all  the  cities 
of  the  state  were  in  favor  of  home  rule. 

The  committee  announced  that  there 
would  be  no  further  hearings  on  the 
bills  unless  requested,  but  that  each  side 
could  file  briefs  or  arguments  for  fur- 
ther consideration  in  executive  session, 

Among   the    exhibitors   present   today 


were  Sydney  S.  Cohen,  Charles  L. 
O'Reilly,  New  York;  Harold  Franklin, 
Jules  Michaels,  J.  Schubert,  Ira  Mosher, 
Buffalo;  C.  A.  Hayman,  of  Niagara 
Falls;    Henry    Cole,   New   York;    Irving 


Salyards,  John  Farran,  W.  A.  Calahan, 
Rochester;  S.  I.  Berman,  Brooklyn;  Lew 
Buettner,  Cohoes ;  George  Roberts,  Al- 
bany, and  Morris  Silverman,  of  Sche- 
nectady. C.  L.  GRANT. 


SUNDAY   OPENING    CAMPAIGN    PLANNED 

Association  Co-operating  with  New  York  Exhibi- 
tors in  Fight  to  Legalize  Shows  on  the  Sabbath 


A  COMPREHENSIVE  program  has 
been  mapped  out  by  the  Legal 
and  Legislative  Committee  of  the 
National  Association  in  co-operation 
with  the  New  York  State  exhibitors  in 
the  campaign  to  legalize  Sunday  open- 
ing in   New  York. 

At  a  meeting  of  this  committee  held 
last  week,  Max  Spiegel,  of  the  Strand 
Theatre  Circuit,  who  is  chairman  of  the 
Exhibitors'  Publicity  Committee,  was 
present  when  plans  were  made  for  add- 
ing trailers  to  all  releases  in  the  state 
during  the  next  few  weeks  and  which 
are  to  be  supplied  by  the  producers.  In 
addition  to  this,  the  news  weeklies  are 
incorporating  some  of  the  suggestions 
in  each  of  their  releases. 

A  new  feature  of  the  committee's  cam- 
paign will  be  the  organization  of  the 
film  salesmen  in  each  of  the  districts 
in  the  state  through  the  meetings  which 
are  to  be  held  at  central  points,  the 
first  one  being  assembled  for  Sunday, 
March  9,  at  the  18th  Street  Theatre  at 
4  o'clock.  William  A.  Brady,  president 
of  the  National  Association,  promptly 
offered  the  use  of  his  48th  Street  Thea- 
tre for  this  purpose,  and  was  to  address 
the  meeting,  but  was  called  out  of  the 
city. 

Nathan  Vidaver,  chairman  of  the  Na- 
tional Association's  Committee,  will 
preside  and  introduce  Max  Spiegel,  who 
will  outline  what  is  desired  on  behalf  of 
the  film  salesmen. 

The  Legal  and  Legislative  Committee 
is  distributing  literature  among  the  ex- 
hibitors showing  them  how  to  proceed 
with  the  organization  of  a  local  Sunday 
campaign  and  offering  various  ideas  and 
suggestions. 

Getting    Civic    Bodies    Interested. 

The  National  Association's  Committee 
has  undertaken  to  interest  the  civil,  social 
and  commercial  organizations  through- 
out the  state  in  the  Sunday  bills,  re- 
questing that  resolutions  be  adopted 
and  sent  to  their  representatives  in  the 
Senate   and  Assembly  at  Albany. 

Editorial  commendation  on  behalf  of 
Sunday  opening  is  also  being  sought 
through  the  daily  and  weekly  newspa- 
pers in  each  locality,  and  many  strong 
editorials  in  support  of  Sunday  pictures 
have  been  received  during  the  past  week 
indicating  that  the  press  is  in  entire 
sympathy  with  this   movement. 

The  activities  of  the  committee  are 
under  the  direction  of  Nathan  Vidaver, 
counsel  for  the  World  Film  Corporation ; 
Lewis  Innerarity,  secretary  of  Pathe. 
who  is  secretary  of  the  committee. 

The  feeling  is  very  general  through- 
out the  State  in  favor  of  local  option 
Sunday  motion  picture  legislation,  and 
it  is  believed  that  the  bills  which  are 
now  pending  before  the  Legislature  at 
Albany  will  be  passed  at  the  present 
session  and  promptly  signed  by  Gover- 
nor Albert  H.  Smith,  who  has  always 
advocated  the  legislation  proposed. 


eighth  Street  Theatre,  called  by  Samuel 
I.  Berman,  executive  secretary  of  the 
New  York  State  League.  There  was  an 
attendance  of  fifty  or  more  salesmen 
who  travel  out  of  New  York  exchanges, 
and  the  purpose  of  the  meeting  was  to 
instruct  them  in  the  work  of  propa- 
ganda for  Sunday  opening.  These  sales- 
men in  their  contact  with  exhibitors 
were  advised  how  best  to  present  the 
subject  that  showmen  may,  in  turn,  get 
their  patrons  interested  in  the  move- 
ment. 


Sunday  Opening  May  Bring 
Election  in  Bloomington 

IF  by  any  chance  the  bill  to  legalize 
the  operation  of  picture  theatres  in 
Indiana  on  Sundays  after  1:30  p.  m. 
becomes  a  law,  an  election  likely  will 
be  held  in  Bloomington,  Ind.,  to  guide 
the  mayor  and  the  city  council  in  their 
action  of  allowing  or  forbidding  the 
theatres  to  operate. 

A  controversy  has  arisen  in  Bloom- 
ington in  regard  to  the  Sunday  picture 
question,  and  much  hard  feeling  has 
been  the  result.  In  view  of  the  fact 
that  the  opposing  factions  appear  to 
be  fairly  well  divided,  a  "local  option" 
election  on  the  question  has  been  sug- 
gested to  Mayor  Weaver  and  the  mem- 
bers of  the  council.  They  say  such  an 
election  will  be  held  in  event  the  bill 
is    passed. 


Referendum    on   Sunday   Opening. 

Assemblyman  Hyland,  of  Essex  Coun- 
ty, N.  J.,  has  introduced  House  bill 
291,  which  provides  for  the  legaliza- 
tion of  Sunday  sports  of  all  sorts  and 
of  Sunday  entertainments  in  the 
theatres.  Under  the  provisions  of  this 
proposed  measure  a  petition  bearing 
the  signatures  of  100  citizens  would  be 
sufficient  to  have  question  printed  on 
the  ballots  at  the  next  general  election, 
and  if  approved  by  a  majority  of  the 
voters,  it  would  become  a  law.  Mr. 
Hyland's  bill  was  referred  to  the  com- 
mittee on   social  welfare. 


Sunday  afternoon,  March  9,  there  was 
a  meeting  of  film  salesmen  at  the  Forty- 


Start   Campaign   for   Sunday   Shows. 

The  exhibitors  of  Utica  opened  the 
campaign  for  signed  petitions  for  Sun- 
day pictures  in  a  fine  manner  and  with 
the  aid  of  members  of  the  Local  Trades 
Assembly  of  the  various  unions  a  can- 
vass was  made  with  splendid  results. 
Out  of  100  business  men  only  four  re- 
fused to  sign  the  petition.  Copies  of 
petitions  were  distributed  in  the  lobbys 
of  the  houses  and  in  addition  to  an- 
nouncement slides,  personal  appeals 
were  made. 

Cards  had  been  printed  with  word- 
ing urging  the  people  of  the  city  who 
attended  the  theatres,  to  sign  the  peti- 
tion, and  in  the  New'Orpheum  Theatre 
where  a  number  of  these  cards  were 
hanging  a  woman  patron  tore  them 
all  down  and  destroyed  them  before 
she  could  be   stopped. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1615 


MANY  AGAINST   NEBRASKA  CENSOR  BILL 

Clubwomen  Revoke  Indorsement — Many  Leading 
State  Associations  Sign  Petitions  for  Its  Killing 


ON  March  15  the  lower  house  of 
the  Nebraska  Legislature  began 
a  hearing  on  House  Bill  No.  355, 
which  plans  a  state  board  of  seven 
members  to  censor  every  film  and  every 
moving  picture  advertisement  to  be 
shown  in  the  state.  On  that  day  the 
house  gallery  was  filled  with  showmen 
and  exchangemen  from  all  over  the 
state,  and  some  of  them,  the  most  in- 
fluential organizations  in  Nebraska,  had 
delegates  at  the  Capitol  to  fight  the 
bill. 

During  the  week  ending  March  9, 
certain  things  occurred.  First,  the  Omaha 
Chamber  of  Commerce,  the  Manufac- 
turers' Association,  the  Bankers'  Clear- 
ing House  Association,  the  Hotel  Men's 
Association,  the  Central  Labor  Union 
and  other  organizations  of  less  import- 
ance went  on  record  as  opposing  the 
bill,  and  sent  communications  to  the 
Governor  and  to  the  state  representa- 
tives from  Douglas  county,  asking  them 
to  help  kill  the  bill. 

Second,  commercial  clubs,  business 
men's  clubs,  community  clubs  and  or- 
ganizations in  manj'  smaller  towns  and 
cities  over  the  state  went  on  record  as 
opposing   the    bill. 

Women    Revoke    Indorsement. 

Third,  the  Alliance  and  Hastings 
Women's  Clubs,  which  indorsed  the  bill 
at  the  time  it  was  presented  under 
the  auspices  of  the  State  Federation  of 
ion's  Clubs,  revoked  that  indorse- 
ment, and  sent  letters'  and  telegrams 
to  the  Governor  and  to  the  state  rep- 
resentatives, demanding  that  their 
names  be  taken  from  the  petition  be- 
cause they  had  erroneously  indorsed  it. 

Fourth,  not  one  note  in  favor  of  the 
bill   has   been   heard. 

Fifth,  the  newspapers  of  the  state 
have  continued  hammering,  both  edi- 
torially and  in  their  news  columns, 
against   the   bill. 

Sixth,  thousands  of  motion  picture 
customers  have  signed  petitions  protest- 
ing against  the  bill  and  these  petitions 
will  be  presented  at  the  psychological 
moment. 

While  all  this  looks  favorable,  still 
the  Nebraska  film'  exchangemen  and 
showmen  are  not  resting  on  their  oars. 
Daily  meetings  are  held  in  Omaha  and 
representatives  of  the  industry  are  at 
the  state  capital  daily  watching  de- 
velopments. More  ammunition  is  be- 
ing sought  all  the  time  and  if  the  house 
passes  the  bill  the  fight  will  be  renewed 
with   still   more  vigor  in  the   senate. 


Rochester    Now   Open    on    Sunday. 

The  Rochester  Theatre  Managers'  As- 
sociation have  launched  a  vigorous  cam- 
paign to  create  sentiment  in  favor  of 
Sunday  opening.  The  theatres  in  that 
city  are  now  open  on  Sundays,  by 
virtue  of  a  provision  of  the  law  which 
Attorney  John  F.  Kinney  brought  to 
light  after  they  had  been  closed  for 
years.  The  Common  Council  has  long 
wanted  to  close  the  theatres  on  Sun- 
day, and  in  response  to  a  recent  ques- 
tionnaire the  city  officials  replied  that 
they  would  close  them  if  they  had  the 
power   to   do   so. 


Kane,  general  manager  of  Select  Pic- 
tures Corporation,  conveys  the  informa- 
tion that  he  has  interrupted  the  trip 
which  he  is  making  to  cities  containing 
Select  Exchanges,  and  other  prominent 
cities  in  the  South  £nd  Middle  West, 
in  order  to  spend  a  day  or  two  at 
Austin,  Texas,  and  render  assistance  to 
the  Texas  exhibitors,  who  are  fighting 
to  maintain  the  Sunday  opening  privi- 
lege which  they  are  now  enjoying  in 
leading  Texas  towns,  and  to  kill  a  bill 
which  is  now  pending  in  the  Legislature 
which  would  close  all  Texas  theatres 
on    Sunday. 


will  give  local  option  as  to  the  opera- 
tion of  film  houses  on  Sunday  through- 
out Ohio.  All  Dayton  theatres  were 
supplied  with  slides  the  past  week,  as 
well  as  thousands  of  heralds  for  dis- 
tribution to  the  public,  and  it  is  said 
that  many  patrons  wrote  letters  asking 
support  of  the  bill. 


Ohio   League  Appeals  to    the  Public. 

The  Ohio  State  Screen  League, 
through  its  members — the  exhibitors  of 
Ohio — are  appealing  to  the  patrons  of 
the  theatres  to  write  their  respective 
state  congressman  and  legislative  mem- 
bers to  support  the  Banker  Bill,  which 


Albany   Censor   Bill    Finds    Sponsor. 

Albany,    March    5. 

A  bill  to  create  a  board  of  moving 
picture  censors,  consisting  of  three 
members  to  be  appointed  by  the  regents 
at  an  annual  salary  of  $4,000  each,  was 
introduced  today  by  Assemblyman  John 
W.  Slacer,  of  Buffalo. 

The  board  would  be  required  to  ex- 
amine all  films  and  report  its  approval 
of  the  reels  found  to  be  "moral  and 
proper  and  its  disapproval  of  such  films 
or  reels  as  it  shall  find  to  be  sacri- 
legious, obscene,  indecent  or  immoral, 
or  tending  to  debase  or  corrupt  the 
morals." 

It  would  make  it  unlawful  to  exhibit 
any  film  in  this  state  unless  first  ap- 
proved by  the  censors.  For  each  ex- 
amination, a  fee  of  $1  for  each  500  feet 
of  film  would  be  required. 


VOTES    2    TO   1    FOR    SUNDAY   SHOWINGS 

Yakima  Citizens  Side  with  Fred  Mercy  Against 


Ministers'  Association  to  Tune  of  3734  to  1909 


A 


Select    Official    Aids    in    Sunday    Fight. 

A   wire   just    received   from   Arthur    S. 


FTER  a  six  months'  fight  on  Sun- 
day closing  between  the  Minister- 
ial Association  of  Yakima,  Wash- 
ington, and  the  Mercy  Amusement 
Company,  which  controls  all  the  the- 
atres in  that  city,  the  city  council 
decided  on  February  20  to  allow  the 
theatres  to  remain  open  on  Sunday. 

At  the  meeting  of  the  council  at  which 
the  decision  was  finally  made  the  mayor, 
Forrest  H.  Sweet,  voted  in  favor  of 
closing  the  theatres,  but  the  two  coun- 
cilman went  against  it.  Their  vote  was 
the  direct  result  of  petitions  circulated 
among  the  residents  of  Yakima.  The 
total  number  of  names  on  the  petition 
against  closing  was  5,307,  while  the  list 
of  those  for  closing  total  only  2,999.  The 
council  refused  to  consider  names  of 
those  people,  however,  living  outside  of 
the  city,  and  those  giving  no  address 
were  also  considered  non-residents. 
This  resulted  in  the  following  figures : 
3,734  citv  residents  against  closing;  for 
closing,  1,909. 

Fred  Mercy  was  recalled  from  a  trip 
to  the  East  and  found  things  in  a  critical 
condition.  He  had  preferred  to  ignore 
the  movement  as  one  of  sectional  in- 
terest, not  sufficiently  widespread  to  be 
of  serious  danger  to  his  interests;  but 
he  was  confronted  with  a  warning  from 
the  city  council  that  the  question  would 
be  decided  by  petition  and  by  the  fact 
that  the  opposition  already  had  several 
hundred  names  on  its  petition,  which 
had  been  circulating  for  weeks.  Arrayed 
against  the  Ministerial  Association  and 
several  organizations  of  laymen  he  had 
only  had  his  assistant,  Mr.  Bartholet, 
and  his  attorney,  H.  B.  Gilbert.  He 
knew  that  he  had  some  public  senti- 
ment behind  him,  but  he  did  not  know 
how   far-reaching  it   was. 

It  was  at  this  point  that  he  hurried 
to  Seattle  to  appeal  for  help  to  the 
Xorthwest  Film  Board  of  Trade.  A 
meeting  of  the  trustees  of  that  organi- 
zation was  called,  and  they  decided  to 
send    their   counsel,   Harry   Sigmond,   to 


help  Mr.  Mercy  size  up  the  situation 
and  determine  on  a  course  of  procedure. 
It  was  decided  to  concentrate  all 
efforts  on  getting  signers  for  the 
counter-petition.  In  winning  this  fight 
Mr.  Mercy  and  the  Northwest  Film 
Board  of  Trade  feel  that  they  have 
nipped  in  the  bud  what  would  have  been 
a  serious  movement  for  amusement 
men  all  over  the  country,  for  further 
investigations  by  Mr.  Sigmond  disclosed 
the  fact  that  the  Yakima  Ministerial 
Association  had  planned,  if  they  won 
their  fight,  to  carry  the  question  to  the 
state  organization  and  have  a  bill  for 
state-wide  Sunday  closing  introduced 
into   the   Legislature   at   Olympia. 


Chaplins   on   Presidential   Ship. 

Charlie  Chaplin  made  the  trip  across 
the  Atlantic  with  President  Wilson  on 
the  George  Washington  and  was  intro- 
duced to  the  President  who  was  re- 
turning to  Paris.  That  is,  the  "canned" 
Charlie    did. 

In  selecting  the  films  to  be  shown 
aboard  the  war  ship  to  entertain  the 
President  and  his  aids,  the  Government 
asked  for  the  four  Essanay-Chaplin 
films,  which  are  now  being  reissued. 
The  films  were  sent  aboard  the  George 
Washington  March  4,  together  with  a 
print  of  the  George  Kleine  film,  "The 
Unbeliever,"  and  were  turned  over  to 
the  Chaplain. 

The  four  Chaplin  films  are  "A  Night 
in  the  Show,"  "The  Bank,"  "Police"  and 
"Shanghaied." 


Thousands  of  exhibitors  in  every  state 
in  the  Union  are  paying  $3  a  year  for  The 
World  and  receive  benefits  that  repay  their 
investment  over  and  over  again.  Their 
desks  may  be  loaded  down  with  unopened 
and  unread  circulars,  posters,  house  organs 
and  "promotion"  letters — but  they  READ 
The  World  because  they  pay  their  money 
for  it  and  find  in  its  pages  the  help  they 
need   in    conducting   their   business. 


1616 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


FILM  MEN  WORKING  FOR  SUNDAY  OPENING 

Picture  Industry  of  Western  Pennsylvania  Take 
to  Secure  Passage  of  the  Rorke  Measure 


Steps 

TO  assure  the  passage  of  the  Rorke 
Bill  in  the  Legislature,  which  calls 
for  Sunday  amusement  in  Penn- 
sylvania the  Campaign  Committee  of 
the  Moving  Picture  Industry  of  Penn- 
sylvania, Western  Division,  has  been 
organized  and  is  installed  in  head- 
quarters on  the  third  floor  of  the  West- 
inghouse  Building,  Pittsburgh,  where 
meetings  are  held  daily.  Plans  have 
been  made  to  give  the  public  an  op- 
portunity to  express  its  desire  for  clean 
Sunday  entertainments,  including  mo- 
tion   picture    shows. 

From  the  Committee  headquarters 
letters  are  being  sent  out  to  the  owners 
of  picture  theatres  in  all  of  the  counties 
of  Western  Pennsylvania,  stating  that 
only  by  organized  effort  on  the  part 
of  the  industry  and  the  earnest  work 
of  every  exhibitor  in  the  State  of  Penn- 
sylvania can  the  bill' be  passed. 

In  addition  to  the  organization  in 
Pittsburgh,  formed  to  direct  the  cam- 
paign in  western  Pennsylvania,  a  chair- 
man has  been  appointed  for  each  coun- 
ty. These  county  chairmen  have  been 
assigned  the  task  of  going  about  among 
the  exhibitors  in  their  own  counties 
and  organizing  the  educational  cam- 
paign. Petition  cards  will  be  sent  to 
exhibitors,  which  are  to  be  passed  out 
at  each  performance  to  the  patrons  who 
will  be  requested  to  sign  their  name 
and  addresses  if  in  favor  of  Sunday 
amusement.  These  then  will  be  sent 
to   Harrisburg. 

A  central  meeting  of  all  County 
Chairmen  at  the  Committee  Headquar- 
ters was  held  Sunday  afternoon,  March 
9,  at  which  several  matters  of  impor- 
tance were  decided  upon,  and  the  vari- 
ous county  chairmen  given  their  in- 
structions. 

Following  is  a  list  of  representative 
show  and  exchangemen  who  are  ac- 
tively engaged-  in  this  proposition:  J. 
B.  Clark,  chairman;  J.  P.  Harris,  first 
vice  chairman  ;  L.  F.  Levinson,  second 
vice  chairman ;  M.  Feitler,  third  vice 
chairman;  P.  Antonoplos,  treasurer;  L. 
F.  Levison,  chairman  finance  commit- 
tee; E.  J.  Connelly,  chairman  publicity 
committee;  Denny  Harris,  chairman 
Four-Minute  speakers;  John  McAleer, 
secretary. 


Film  Philosophies 

By  Edwin  O.  Weinberg,  Manager,  Elm- 
wood  Theatre,  Buffalo. 
The  manager  in  love  with  himself 
won't  grow  thin  on  top  worrying  about 
rivals — and  it's  many  a  live-wire  that's 
burned  out  because  he  thought  the 
wellknown  public  came  to  his  house 
because    HE   ran    it. 

They  say  it's  better  to  wear  out  than 
rust  out,  and  in  the  exhibitor's  game 
the  gink  who  embalms  his  ideas  won't 
have  his  orchestra  or  box  seat  chairs 
worn   out  from  folks   sitting  in  'em. 


* 
one 


diving  'em  one  good  picture  after 
two  bad  ones  have  sent  them  home 
howling  is  like  giving  a  man  poison  and 
then     asking     forgiveness     by     handing 

him   an    antidote. 

*     *     * 

Human    nature  likes   to  be  waited   on. 


That's  why  a   manager  on  the  floor   is 
worth   three  in   the  back  office. 

Music  is  Satan's  greatest  enemy,  and 
it  can  be  his  ally.  Nothing  so  riles  an 
audience  as  an  orchestra  that  plays 
with  one  eye  open  and  sticks  in  a 
"hurry"  when  the  heroine  is  on  her 
death  bed. 

Some  managers  seem  to  think  the 
motion  picture  organs  for  exhibitors 
were  intended  to  grace  their  desks  as 
ornaments.  Others  read  them,  feed  on 
the  experience  of  others,  and  become 
general  managers  of  a  string  of  houses. 

*  *     * 

The  manager  who  doesn't  read  a 
trade  paper  generally  sneaks  out  of  the 
house  after  the  cashier  has  checked  up 
for  the  evening  and  doesn't  show  up 
again  until  the  next  evening.  He's  as 
interested  in  his  work  as  a  returned  sol- 
dier  is   now  in   a  pair   of   spiral   leggins. 

*  *     * 

If  someone  doesn't  kick  about  your 
show  now  and  then  you  can  make  up 
your  mind  that  the  program  has  made 
him  too  bored  to  care  or  that  your 
average   performance   is   mediocre. 

When  you  pick  a  poor  picture  and 
they  walk  out  on  it  the  first  night,  it's 
a  darn  sight  better  to  put  it  on  the 
shelf  the  second  night  and  substitute 
another  and  stand  the  loss.  Your  pat- 
rons will  admire  you  for  admitting  your 
mistake. 

*  *     * 

Farewell  to  the  "kidding"  film  sales- 
man.    He's   in    the    same   class   with   the 


almost    extinct    buffalo    and    the    hand- 
painted  neckties. 

*  *    * 

Do  you  assume  that  pained  I-wish- 
you'd-let-me-alone  look  every  time  a 
patron  drops  into  the  office  to  see  if 
you  found  a  mink  muff  or  a  pound  of 
coffee?  Many  a  lost  article  returned  as 
if  it  was  a  pleasure  to  do  it  has  made 
a  patron  put  a  lot  more  faith  in  a  house 
and   its   policy. 

*  *     * 

I  can  tell  what  sort  of  a  gink  the 
manager  is  by  looking  at  his  house.  If 
he's  careless  the  theatre  will  look  it. 

*  *    * 

The  manager  who  doesn't  advertise 
generally  finds  it's  too  much  extra  work. 
Any  effort  for  business  naturally  neces- 
sitates   additional    energy. 

*  *     * 

You  don't  need  to  tell  folks  you  are 
a  bang-up  successful  movie  man.  The 
nightly   attendance   will    speak    for    you. 

*  *     * 

Spasmodic  advertising  does  just  about 
as  much  good  as  osteopathy  on  a  warped 
door  jamb.  You  can't  master  a  piano 
by  taking  a  lesson  now  and  then,  and 
you  can't  coax  human  nature  into  your 
house  with  a  half-hearted  call  every 
few   weeks. 

Folks  go  into  some  theatres  knowing 
darn  well  they  wont  get  any  more  than 
they  paid  for.  And  they  don't  look  for 
surprises.  But  they  go  into  others 
more  frequently  where  the  manager 
springs  a  feature  additional  or  a  novelty 
in  at  least  once  in  a  month  of  Sundays. 

Lucky  is  the  manager  who  is  a  real 
manager  and  not  a  veritable  office  boy. 
Some  managers  have  about  as  much 
authority  as  an  eighteenth  assistant 
deputy  post  master  general.  These  ginks 
get  heart  failure  every  time  the  main 
stockholder   drops   in. 


MARYLAND    EXHIBITORS   HOLD    MEETING 

First  To  Be  Held  in  League's  New  Headquarters  in 


Baltimore — Discuss    Plans    for    Ball    After    Easter 


T 


HE  holding  of  the  annual  moving 
picture  ball  after  Easter,  to  which 
several  film  stars  will  be  invited, 
was  one  of  the  chief  subjects  which 
came  up  at  the  meeting  of  the  Maryland 
Exhibitors'  League,  which  was  held  on 
Sunday  night,  March  9,  at  its  new  head- 
quarters, on  the  third  floor  of  419  East 
Baltimore  street.  This  meeting  signal- 
ized the  formal  opening  of  the  new 
headquarters.  Louis  Schlichter,  presi- 
dent of  the  league,  occupied  the  chair. 
The  arrangements  for  the  ball  will  be 
made  by  a  committee  of  fifteen  volun- 
teers, who  were  appointed,  headed  by 
Frank  A.  Hornig,  who  will  act  as  tem- 
porary chairman.  This  committee  has 
been  invested  with  full  power  to  act 
for  the  league.  Those  who  are  serving 
as  the  ball  committee  include  Julius 
Goodman,  E.  C  Sandell,  Arthur  B.  Price, 
W.  E.  Stumpf,  Thomas  D.  Goldberg,  J. 
Rabinowitch,  Milton  Caplon,  L  Rosen- 
bauer,  Irvine  Levine,  W.  C.  Pacey,  M.  A. 
Berger,  G.  W.  Hoeffer,  C.  B.  Eyer  and 
[•'rank  A.  Hornig.  Mr.  Goldberg  urged 
that  every  member  of  the  league  con- 
sider himself  a  committee  of  one  to 
wor'<   for  the  ball.     While  the  matter  of 


electing  delegates  to  the  convention, 
which  will  be  held  in  St.  Louis  in  the 
near  future,  was  taken  this  action  was 
deferred  to  the  next  meeting  of  the 
league. 

C.  B.  Eyer,  the  secretary  of  the 
organization,  spoke  of  the  service  which 
had  already  been  given  by  the  league 
through  its  secretary  to  various  mem- 
bers. 

Mr.  Schlichter  dwelt  for  a  few  minutes 
of  the  meeting  on  the  taxes,  which  will 
be  heavy  after  the  revenue  from  the 
liquor  is  taken  off  after  July. 

Mr.  Goldberg  made  a  little  talk  on 
the  contributions  which  had  been  made 
by  the  various  members  to  the  furnish- 
ing of  the  new  headquarters,  and  after 
his  speech  several  of  those  present  con- 
tributed to  the  fund,  and  $94  was 
collected. 


Exhibitors  in  small  towns  are  just  as  im- 
portant in  their  individual  communities  as 
are  the  managers  of  the  "Picture  Palaces" 
in  big  cities.  The  small-town  manager 
makes  his  bread  and  butter  out  of  his 
theatre,  and  needs  just  the  help  The  World 
brings   to   him   with   every   issue. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


16i; 


TWO  WORLD  MEN  SEE  "COMMON  CLAY" 

.  Pathe  Screen  Version  of  Cleves  Kinkead's  Stage  Play 
Featuring  Fannie  Ward,  Viewed  on  Separate  Occasions, 
Is  Pronounced  Masterly  Production  of  Powerful  Drama 


TRUE  screen  drama,  adapted  with 
skill  and  intelligent  sympathy 
from  a  famous  stage  play,  "Com- 
mon Clay"  is  one  of  the  strongest  re- 
leases ever  put  out  by  any  producer.  It 
held  a  crowded  house  at  the  Rialto 
literally  spellbound.  To  the  author  of 
the  original  play — Cleves  Kinkead — is 
due  full  credit  for  a  broad  and  kindly 
view  of  erring  human  nature  and  a 
manly  tenderness  toward  unprotected 
women,  led  into  error  through  an  influ- 
ence nature  implanted  in  their  hearts.  To 
Ouida  Bergere,  who  wrote  the  screen 
version ;  to  Director  George  Fitz- 
maurice ;  to  Fannie  Ward  and  her 
highly  capable  support — Easter  Walters, 
Fred  Goodwin.  John  H.  Cossar,  Helen 
Dunbar  and  W.  E.  Lawrence ;  to  A.  H. 
Woods,  producer,  is  due  the  highest 
credit  for  a  harmonious  co-operation  to 
a  corrunon  end — a  complete  and  satis- 
fying screen  drama  of  power,  influence 
and    good    taste. 

Such  a  result  is  not  achieved  without 
sincerity,  unity  of  purpose  and  an 
infinity  of  pains,  but  the  reward  is  a 
product  satisfying  to  the  general  pub- 
lic: for  the  easiest  play  to  understand 
is  that  done  with  the  greatest  skill. 
Revelation  of  the  human  heart  as  it  is — 
just  Common  Clay  under  certain  con- 
ditions—  is  far  more  convincing  and 
more  affecting  than  improbable  idealiza- 
tions of  human  character,  the  fault  of 
most  dramas  being  non-recognition  of 
our  own  faulty  natures.  This  Pathe  re- 
lease drives  at  the  truth,  pictures  our 
social  conditions  as  they  are — our  peo- 
ple with  their  masks  off.  Fannie  Ward 
rises  to  her  opportunities  with  keen 
appreciation  of  every  phase  of  her  role 
— a  star  in  stellar  element.  But  for  the 
customary  narrative  sub-titles,  which 
mar  practically  all  of  our  screen 
products  —  one  of  those  conventions 
which  the  stage  has  shaken  off — "Com- 
mon Clay"  could  have  been  justly  called 
a  flawless  production  according  to 
modern   standards. 

"Common  Clay"  will  win  for  all 
classes  of  exhibitors  the  reputation  of 
the  stage  performance,  and  the  star's 
high  repute  serving  for  the  billboard 
attraction;  but  the  big  value  is  that 
which  can  be  counted  on — "a  satisfied 
body  of  spectators." 

LOUIS  REEVES  HARRISON. 
Old  Story   in   New   Setting. 

SIX  weeks  ago  when  Robert  C.  Mc- 
Elravy,  of  the  Moving  Picture 
World  reviewing  staff,  saw  "Com- 
mon Clay"  at  the  Pathe  projection  room 
he  gave  it  as  his  opinion  that  the  screen 
drama  "is  one  that  will  grip  the  emo- 
tions strongly."  The  engagement  of  the 
picture  at  the  Rialto  Theatre,  New 
York,  bore  out  the  verdict  of  the  pro- 
jection room  showing.  A  subject  that 
would  have  seemed  hackneyed  without 
the  spirit  of  sincerity  in  which  the  story 
is  written  is  further  reinforced  and 
made  convincing  by  the  earnest  acting 
of  Fannie  Ward  and  her  support.  The 
betrayed  maiden  is  quite  as  common  on 
the  stage  and  the  screen  as  she  is  in 
real  life,  and  is  always  a  pathetic  figure 
when    treated   with    honest   compassion. 


Cleves  Kinkead  has  chosen  to  tell  the 
old  story  in  a  new  setting  and  to  mar- 
shal a  series  of  familiar  situations  so 
adroitly  that  the  drama  quality  in  the 
fate  of  Ellen  Neal  has  its  old  power  of 
working  its   will   with   the   spectator. 

How   the   Spectators    Took   It. 

It  was  interesting  to  watch  the  effect 
of  the  Kinkead  picture  at  a  matinee  dur- 
ing the  Rialto  week.  The  introduction 
of  the  overworked  little  shop  girl  and 
the  efforts  of  a  former  employe  of  the 
store  to  get  her  to  take  the  wrong  turn- 
ing promised  nothing  startlingly  new 
to  most  of  the  spectators,  but  they  soon 
yielded  to  the  human  note  in  the  story, 
and  followed  with  increased  concern 
the  course  of  circumstances  which  saw 
the  girl  driven  from  home  by  her  brutal 
step-father  and  lured  into  a  disreputable 
hotel. 

The  raid  on  the  place  by  the  police 
and  the  arrest  of  Ellen,  which  termi- 
nated with  her  being  sent  to  a  reforma- 
tory, was  a  course  of  events  that  moved 
along  a  natural  but  increasingly  engross- 
ing path.  Then  came  her  discharge 
from  confinement,  her  employment  as  a 
maid  in  the  home  of  the  wealthy  Fuller- 
ton  family  and  her  meeting  with  young 
Fullerton. 

A    Human    Story. 

It  is  easy  to  foreshadow  her  be- 
trayal and  the  departure  of  her  lover 
for  the  battle  line,  leaving  her  to  face 
the  consequences  alone.  All  this  time 
it  was  plain  that  the  spectators  had  not 
lost  their  sympathy  for  the  girl.  The 
depth  of  her  affection  for  Hugh  Fuller- 
ton  was  so  apparent  at  their  last  meet- 
ing that  when  she  took  Hugh's  child  to 
his  father  and  mother  and  asked  for  the 
aid  the  baby  needed  the  refusal  of  the 
grandparents    was    resented. 


Driven  to  seek  the  aid  of  the  law  for 
her  child  she  listened  in  amazement  as 
Jennie  Peters,  her  supposed  mother, 
told  the  story  of  her  real  mother  and 
how  she  sacrificed  life  itself  for  the 
sake  of  the  man  she  loved.  Ellen's 
decision  to  follow  her  mother's  example 
and  spare  her  lover  brought  the  further 
revelation  that  the  judge  who  was  hear- 
ing the  case  was  her  own  father  and 
that  he  was  eager  to  make  amends  by 
acknowledging  her  as  his  own  daughter. 
The  closing  scenes,  in  which  Ellen  is 
given  the  benefit  of  refining  influences 
and  is  introduced  to  Hugh  as  the  judge's 
daughter,  paves  the  way  for  the  happy 
ending  that  was  received  with  general 
satisfaction.  "Common  Clay"  is  chiefly 
remarkable  for  offering  another  ex- 
ample of  how  easy  it  is  to  interest 
humanity  at  large  in  the  familiar  stories 
of  life  if  honesty  of  purpose  is  supple- 
mented by  technical  skill. 

Fannie     Ward's     Deep     Emotion. 

As  the  central  figure  of  the  Kinkead 
drama  Fannie  Ward's  impersonation  of 
the  loyal  little  heroine  contributes 
largely  to  the  success  of  "Common 
Clay."  It  is  soon  made  evident  that  her 
power  as  an  actress  is  more  a  question 
of  feeling  than  of  art.  In  the  lighter 
scenes  or  those  demanding  quick  action 
she  is  not  at  her  best,  but  her  ability 
to  portray  suffering  and  deep  emotion 
by  a  sustained  expression  that  seems  to 
come  from  every  part  of  her  being  is 
exceptional.  The  screen  is  able  to  catch 
and  to  hold  such  an  expression  with 
unmatched  efficiency. 

Fairness  demands  that  the  acting  of 
another  member  of  the  cast  be  given 
the  order  of  superior  merit.  As  Jennie 
Peters,  the  foster-mother  of  the  heroine, 
Easter    Walters   is   flawless. 

EDWARD  WEITZEL. 


I      1 

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Kflfl  $Ni> 

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■■^j^ 

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1 

Fannie   Ward's   Sincere   Acting  Contributes    Largely    to    "Common     Clay's"    Success. 


1618 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


^gjgj^iajsiajajaiaiaaajasMsisMSMsi^iMsaa^jsMSMSiJSM^ 


Rambles    Round  Filmtown 


With  WALTER  K.  HILL. 


L!i^jar! 


Recalling    the    Days    of 
One    Reelers. 


Ti 


The  Rambler. 


,0  those  who  traf- 
ficked in  films  ten 
years  ago  and  to 
t  h  e  newer  captains, 
lieutenants  and  pri- 
vates of  THE  industry 
the  following  reprint 
from  Variety  dated 
December  11,  1909,  is 
offered  as  truth  dug 
from  a  hectic  past. 
Acknowledgment  is  made  to  Sime  Sil- 
verman for  his  courtesy  and  permission 
to  print.  We  wrote  this  for  Variety  at 
a  time  when  the  Infant  was  being  tossed 
from  Patents  Company  to  Independents 
with  reckless  disregard.  Kid  Industry 
was  in  the  air  most  of  the  time,  thriving 
on  painted  scenery  and  "chase"  episodes 
that  made  a  one-reel  "feature"  step- 
brother to  an  Olympian  marathan. 
They're  off  I 

'CHAINING    THE    CANARY    LOOSE." 
A    1,000-Foot    Effort. 

The  family  is  very  pood.  Mother  has  lost 
her  job  as  a  manicure  and  father  can  get 
no  work  as  a  longshoreman  in  the  Long- 
acre  Building.  Two  little  girls,  one  24 
and  the  other  13.  are  starving.  The  son, 
who  follows  the  horses,  orders  the  father 
to  go  to  work.  Rising  slowly  from  the 
silk-covered  Ostermoor,  which  has  been 
carelessly  left  in  the  corner,  the  old  man 
kisses  the  whole  family  good-live,  makes  a 
face  at  his  son,  and  exits,  followed  by  the 
dog. 

When  All  France  Was  Idle. 

Father  is  looking  for  work.  At  the 
189th  foot  the  son  discovers  that  they  are 
at  the  post  at  Jacksonville  and  his  "sure 
thing"  is  dying  on  his  hands.  Angrily  he 
sets  forth  to  find  his  father  and  make  him 
look  harder  for  work. 

To  assist  the  old  man  he  takes  along  his 
field  glasses.  At  the  190th  foot  the  24-year 
old  little  one  crawls  under  the  mattress 
for  her  beauty  sleep;  also  to  forget  that 
she's  hungry.  At  the  195th  foot,  mother 
comes  in  with  a  roll  of  French  bread  six- 
teen feet  long  and  hands  it  to  the  13-year 
old  little  one,  who  starts  at  the  middle  to 
eat  it  in   both  directions. 

Long  Bread — Short  Features. 

She  seems  to  be  very  hungry,  and  is  so 
engaged  in  trying  to  choke  herself  with 
the  bread  that  she  forgets  to  ask  her 
mother  where  she  got  the  money  to  buy 
it  with.  While  one  daughter  is  under  the 
Ostermoor  and  the  other  is  engaged  in 
wilting  the  French  loaf,  the  mother  sits 
down  in  front  of  a  painted  writing  desk, 
and  with  one  stroke  of  the  pen  writes  this 
"slide,"   which   shows  upon   the   screen: 

Here's  the  Fatal  Note. 

"Dear  Husband  and  Children:  I  am  tired 
of  being  a  manicure.  The  tips  are  getting 
smaller  every  day  and  all  sorts  of  persons 
are  butting  into  the  business.  Forgive  me 
and  kiss  our  children.  I  have  brought 
home  the  last  loaf  of  bread  I  shall  ever 
bring  to  you  loafers.  I  am  going  out  to 
get  some  money  honestly — if  I  can —  if 
not,  I'll  go  back  to  manicuring.  Your  wife 
and  mother,  Louise." 

It  is  finally  the  200th  foot  and  not  a 
darned  thing  has  happened.  Surely  there 
is  film  enough  in  that  stretch  to  start 
something. 


The  mother  leaves  the  house,  and  the 
camera  catches  a  crowd  of  300  people  of 
all  sizes  and  sorts  watching  the  picture 
man  operate.  She  is  encouraged  by  the 
spectacle,  for  she  knows  that  the  mem- 
bers of  her  family  are  not  the  only  people 
in  France  out  of  work.  She  knows  by 
actual  count  that  Pathe  Freres  have  300 
men,  500  women,  350  children,  and  a  large 
assortment  of  live-stock,  wagons,  hacks, 
automobiles  and  other  things  in  their  em- 
ploy that  are  starving  and  out  of  work; 
in  fact,  having  visited  the  picture  shows 
herself,  she  knows  that  there  is  more 
idleness  and  hunger  in  France  in  propor- 
tion to  the  length  of  the  bread  loaves  and 
the  amount  of  wine  that  is  consumed  to 
the  running  foot  of  film  than  could  be 
stacked  within  all  the  beautifully  painted  ' 
interiors  Edison  has  in  his  studio. 

Don't  Forget — Ten  Years  Ago. 

Of  course,  that  sentence  may  be  a  little 
complicated,  but  one  must  recall  that  this 
is  a  moving  picture  description  and  there 
must  be  some  sort  of  complication  in  this 
one  at  any  cost.  Sorrowfully,  mother 
passes  down  the  painted  street;  forget- 
fully, once,  she  nearly  walked  through  the 
canvas,  but  the  director  yelled  at  her  just 
in   time,  so  she  turned  to  the  left. 

This  happened  at  the  225th  foot,  and 
nothing  as  yet  has  been  accomplished.  At 
her  wit's  end,  she  avails  herself  of  the 
'comedy''  idea  best  liked  by  some  pro- 
ducers, and.  turning  into  the  corner  drug 
store,  she  buys  a  box  of  Red  Circle  pills. 
At  the  247th  foot  she  still  has  them.  At 
the  250th  foot  she  has  not. 

The  "Old  Stuff"  Went  Best. 

As  she  came  out  of  the  drug  store  she 
met  her  son  going  in,  and,  hiding  behind  a 
pile  of  vegetables,  she  hears  him  tele- 
phone a  bet;  she  knows  by  the  faces  he 
makes  that  the  hand-book  man  will  not 
accept  a  mouth  bet,  and,  seeking  safety 
in  flight,  she  starts  a  "chase,"  which  runs 
for  113  feet.  More  than  700  people  out  of 
work  watch  the  foolish  antics  of  the 
mother  rolling  the  Red  Circles  up  hill. 

At  the  most  exciting  point  in  the  chase 
there  appears  on  the  screen,  "One  Moment, 
Please,  to  Adjust  Machine."  We  have  al- 
most reached  400  feet  and,  following  film 
traditions,   nothing  has   happened. 

Father   Defies   Tradition. 

However,  at  the  401st  foot,  father  finds 
work.  He  is  employed  in  the  harvest  field. 
It  is  90  miles  back  to  town  and  his  starv- 
ing folks.  Night  is  coming  on,  and  the 
trolleys  will  soon  stop,  and  it  looks  as 
though  he  would  have  to  walk.  Tired 
from  his  long  30  feet  of  cutting  barley, 
he  falls  into  deep  sleep  on  his  shovel 
handle.  His  dream  starts  at  the  501st 
foot  and   runs   600  to  an  inch. 

They   Also   Dreamed   Footage. 

The  fairy  queen  waves  her  wand  and  the 
Erie  Canal  comes  to  view.  A  drunken 
sailor  in  a  motor  boat  invites  the  father 
to  step  in  and  take  a  ride.  Thinking  it 
is  pretty  soft  for  him,  the  old  man  gladly 
accepts,  and,  when  last  seen,  the  boat  runs 
under  the  Brooklyn  Bridge.  Having  been 
so  long  neglected,  it  is  time  to  turn  the 
camera  on  the  desolate  home. 

Exit  Mattress! 

The  24-year  old  child,  having  had  her 
sleep  out,  finds  herself  rather  hungry,  and, 
coyly  hoisting  the  Ostermoor  to  her 
shoulder,  takes  it  out  of  the  room,  in- 
dicating in  the  most  unintelligable  pan- 
tomime that  she  is  going  to  pawn  it  to 
buy  something  to  eat.  The  betting  is  even 
that   she  will  bring  back  three  long  loaves 


of  bread  and  a  bottle  of  red  wine.  The 
younger  child,  being  full  of  bread,  evi- 
dences no  interest  in  the  proceedings.  But 
the  son;  what  of  him?  At  the  503d  foot 
he   is  seen   tending   bar. 

July   1,  1909— NOT  1919. 

Of  course  it  is  a  painted  bar,  with 
painted  bottles,  painted  cash-register  and 
painted  rail  whereon  to  rest  the  wearied 
foot;  those  things  cost  too  much  and  are 
too  hard  to  borrow,  or  we  would  use  the 
real  article.  But  under  the  circumstances 
we  catch  our  inspiration  from  our  best 
film   producers  and   paint  'em. 

Games  with  real  cards  are  going  on  at 
three  real  tables.  The  door  swings  back 
and  in  comes  the  bar-boy's  24-year  old  sis- 
ter on  the  arm  of  a  man  who  has  rescued 
her  from  the  jaws  of  an  automobile.  The 
rescue  occurred  at  the  503d  foot,  just  as 
she  was  leaving  the  house  with  the  mat- 
tress on  her  shoulder. 

Her  Middle  Name  Was  Gratitude. 

Grateful  to  her  rescuer,  she  lets  him 
pawn  the  mattress,  and  together  they  set 
forth  to  spend  the  money.  Curiously 
enough,  they  come  to  the  place  where  her 
brother  is  tending  bar.  Curiously  enough, 
he  serves  them  drinks.  Curiously  enough, 
neither  brother  nor  sister  recognize  each 
other;  both  seem  intent  upon  the  money 
which  had  been  obtained  by  pawning  the 
family    couch. 

Action  Averages   Well. 

But  their  purposes  are  different;  the 
girl  wants  bread,  her  brother  wants  the 
money  to  play  the  races,  for,  although 
over  500  feet  have  passed,  he  is  still  a 
gambler  at  heart,  although  a  bartender 
for  moving  picture  purposes.  Now  the 
film  takes  us  to  a  beautiful  garden 
(painted,  of  course,  but  nevertheless  a 
beautiful  garden). 

The  sun  has  set,  and  it  is,  naturally, 
twilight.  The  daughter  who,  at  the  .241st 
foot,  we  left  full  of  six  feet  of  French 
bread,  is  seated  on  a  (painted)  rustic 
bench  reading  a  popular  moving  picture 
trade  paper.  We  don't  know  where  she 
found  such  a  thing,  but  she's  reading  one 
just   the   same. 

The  gardener,  on  the  alert  for  poachers 
who  have  been  molesting  the  park  flowers 
for  the  purpose  of  selling  them  to  the 
Greeks,  comes  upon  her  suddenly  and  en- 
gages her  in  earnest  conversation. 

Substituting  for  Sub-Titles. 

She  writes  a  note,  drops  it  on  the  bench, 
and  leaves  him  to  read  it.  He  carefully 
opens  the  paper,  and  these  words-  are 
thrown  upon  the  screen:  "Sir:  Although 
I  am  a  moving  picture  actress  today  I  may 
be  with  Frohman  tomorrow.  Go  home  to 
your  wife  and   tell   her  that.     Rose." 

The  mother  (see  425th  foot)  has  man- 
aged to  roll  the  pill  to  the  top  of  a 
dangerous  precipice.  In  her  eagerness  to 
make  a  good  film,  she  pushes  the  pill  from 
the  dizzy  heights  of  the  cliff,  falls  over 
after  it,  beats  it  to  the  sands  below,  and 
the  pill  in  dropping  strikes  upon  her  chest, 
knocking' the  wind  out  of  her. 

Two  Kinds  of  Tides. 

The  tide  is  coming  in,  and  it  looks  as 
though  the  film  would  have  to  end  at  the 
619th  foot;  but  no,  for,  look!  see!  Father 
and  the  drunken  sailor  in  the  motor  boat 
are  coming  this  way,  and,  fortunately, 
land  right  where  the  senseless  mother  is 
stretched  flat  on  the  beach.  Recognizing 
her,  the  husband,  with  a  cry  of  pain,  turns 
away  and  lets  the  drunken  sailor  tie  a 
rope  around  her  waist  and  pull  her  back 
up   over    the    cliff. 

Father  Boosts  Detail. 

The  mean,  old  husband  will  not  even 
lend  a  hand.  At  one  time  he  is  seen  to 
fumble  in  his  pockets  and  bring  out  a  long 
knife  with  the  evident  intention  of  cut- 
ting the  rope. 

In  this  move,  however,  he  is  thwarted  by 
the  youngest  daughter,  who  has  walked 
down  to  the  foot  of  the  garden,  where 
(Concluded    on    page    1683) 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1619 


Entered  at  the  General  Post  Office,  New  York  City,  as  Second  Class  Matter 
Published  Weekly  by  the 

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Saturday,  March  22,  1919 

James  D.  May  Be  Starting  Something 

LARGE  controversial  opportunities  there  are  in  the 
general  subject  treated  by  William  Sievers  on  an- 
other page  of  this  issue.  The  St.  Louis  exhibitor 
writes  James  D.  Williams  an  answer  to  the  First  Na- 
tional executive's  declaration  of  his  company's  policy  in 
regard  to  duplication  of  advertising  effort.  Mr.  Wil- 
liams stated  in  a  communciation  to  all  of  the  circuit's 
representatives  and  stars  that  no  longer  would  use  be 
made  of  more  than  five  trade  press  publications.  Mr. 
Sievers  subscribes,  and  most  emphatically,  to  the  policy 
as  outlined.  He  says  no  other  industry  anywhere  is  as 
overrun  with  trade  publications  as  is  the  motion  picture 
business.  And  he  adds  the  mails  are  overloaded  with 
them. 

When  Mr.  Williams  and  Mr.  Sievers  allow  themselves 
five  organs  in  which  to  exploit  motion  picture  enterprises 
they  are  employing  a  good-sized  margin  of  safety.  Men 
there  are  in  the  business,  and  men  who  may  be  un- 
covered without  the  expenditure  of  any  large  amount  of 


energy,  who  will  insist  that  less  than  five  journals  may 
be  employed  in  picture  exploitation  without  overlooking 
any  essential  exhibitor  elements.  Nevertheless  the  step 
taken  by  the  First  National  is  in  the  direction  of  the  re- 
duction of  overhead,  in  the  direction  of  economy — and 
also  of  common  sense. 

Making  the  Film  Men  Pay 

THE  man  in  the.  street  has  been  more  or  less  con- 
cerned recently  as  to  just  where  would  be  found 
the  source  of  revenue  to  make  up  the  deficit  cre- 
ated by  the  going  into  effect  of  prohibition.  Politicians  in 
Ohio  are  not  among  those  who  have  been  at  all  in  doubt, 
according  to  a  dispatch  printed  on  another  page  of  this 
issue.  A  senator  has  introduced  a  measure  providing  for 
a  censorship  charge  of  50  cents  for  each  slide  intended 
for  display  on  an  Ohio  screen  and  an  impost — imposition 
sounds  better— of  25  cents  for  each  poster  designed  for 
exploitation  purposes. 

State  politicians  make  no  attempt  to  conceal  the  motive 
behind  the  Bebee  measure.  It  is  to  make  up  in  part  the 
dry  deficit.  Very  likely  other  members  are  hard  at  work 
on  bills  which  will  saddle  on  the  screen  the  remainder  of 
the  burden  created  by  the  putting  out  of  business  of 
saloons  and  distilleries  and  breweries.  Exchange  men 
have  begun  an  active  campaign  against  the  Bebee  measure. 
Exhibitors  everywhere  throughout  the  state  should  join 
hands  with  them  and  serve  notice  on  the  lawmakers  that 
the  motion  picture  industry  is  not  a  Lady  Bountiful,  that 
it  has  troubles  of  its  own  without  contracting  to  take 
on  those  of  the  world  at  large. 

William  Fox  Goes  Abroad 

WE  printed  last  week  the  story  of  William  Fox, 
accompanied  by  Messrs.  Sheehan  and  Carlos,  go- 
ing abroad  for  an  indefinite  stay.  This  week  we 
print  what  Mr.  Fox  had  to  say  just  before  his  departure. 
He  remarks  truly  when  he  declares  that  "An  important 
part  of  the  obligation  to  be  assumed  by  men  who  achieve 
leadership  in  the  motion  picture  industry  within  the  next 
decade  will  be  the  promotion  of  good-will  between  na- 
tions— presenting  and  interpreting  the  characteristics, 
customs  and  aspirations  of  nations  for  the  enlightenment 
of  the  people  of  other  nations." 

This  is  along  the  lines  suggested  by  Mr.  Brady  in  his 
talk  to  his  associates  on  the  occasion  of  the  recent  dinner 
in  his  honor.  He  frankly  advocated  the  extending  of  the 
hand  of  fellowship  to  the  producers  of  England,  France 
and  Italy.  Mr.  Fox  is  preparing  to  do  his  part  in  the 
creation  of  the  better  understanding,  and  it  would  seem 
that  in  no  industry  is  there  quite  so  much  lack  of  inter- 
national understanding  as  in  that  of  the  motion  picture. 
The  work  of  Mr.  Fox  and  his  associates  will  be  fol- 
lowed  with   deep   interest. 

Canada    Investing    Millions    in    Theatres 

THEATRE  building  in  Canada  is  starting  in  a  big 
way.  In  the  larger  cities  there  is  keen  rivalry  for 
choice'  sites.  As  our  Canadian  correspondent 
points  out,  if  present  plans  are  carried  through,  millions 
of  dollars  will  have  been  invested  in  screen  structures  be- 
fore next  winter.  Marcus  Loew  is  reported  to  have  in 
mind  four  houses,  one  each  in  Toronto,  London,  Ottawa 
and  Kingston.  This  will  mean  for  Toronto  two  houses 
for  the  New  York  showman,  the  new  structure  to  cost 
$800,000.  The  list  of  houses  projected  in  the  Dominion 
will  make  interesting  reading. 

From  St.  Louis,  the  World's  traveling  representative 
sends  word  that  Marcus  Loew  is  reliably  reported  to  in- 
tend building  a  hundred  theatres,  twenty  of  these  to  be 
situated  in  the  South.     There  will  be  a  $600,000  house 


1620 


THE  MOVING  PICTURE"  WORLD 


March  22,  1919 


in  Memphis,  and  in  St.  Louis,  Mr.  Loew  will  soon  start 
work  on  his  Million-Dollar  Palace.  His  Grand  in  Atlanta 
has  been  enlarged  so  that  now  it  seats  3,000  persons. 

Down  in  Dallas,  E.  H.  Hulsey  plans  the  second  largest 
house  in  the  country,  the  fifth  largest  in  the  world.  It 
will  be  built  on  a  plot  120  by  160,  the  value  of  the  land 
alone  being  estimated  to  exceed  a  quarter  of  a  million 
dollars.  The  cost  of  the  building  is  expected  to  equal  or 
to  exceed  this  sum.  Mr.  Hulsey  declares  he  is  building 
ten  years  ahead  of  his  city.  The  new  structure,  together 
with  the  2,500-seat  house  projected  for  Houston,  -will 
make  an  even  dozen  amusement  places  directed  by  the 
Dallas  man. 

Ed  Foy,  owner  of  three  suburban  Dallas  houses,  an- 
nounces his  plans  for  the  construction  of  seven  more  the- 
atres in  the  same  city.  Mr.  Foy  is  to  spend  $100,000  re- 
modeling the  Columbia,  making  it  into  a  three-story  build- 
ing and  containing  twenty-three  modern  apartments. 
This  latter  accessory  is  due  to  the  high  cost  of  rents  in 
Dallas,  an  outgrowth  of  the  influx  of  population  ascrib- 
able  to  the  oil  boom. 

Sunday  "Openers"  Have  Their  Inning 

MOTION  PICTURE  men  are  learning  by  experi- 
ence. At  the  hearing  in  Albany  on  March  12 
on  the  measure  legalizing  the  showing  of 
pictures  on  Sunday  the  representatives  of  the  industry 
did  not  make  the  mistake  of  depending  upon  them- 
selves in  the  presentation  of  their  arguments.  They 
seized  the  advantage  that  goes  with  the  impersonal 
touch,  of  leaving  their  case  in  the  hands  of  men  and 
women  who  are  interested  in  the  Sunday  question 
from  the  viewpoint  of  amusement  seekers  and  not  of 
purveyors.  Undoubtedly  this  had  its  influence  upon 
the  listening  legislators,  who  naturally  are  more  con- 
cerned over  the  opinions  of  the  man  in  the  street  than 
they  possibly  can  be  over  those  of  the  one  whose 
financial  interests  are  in  the  balance.  It  will  hearten 
picture  men  everywhere  to  read  in  the  fine  story  of 
the  day's  proceedings  printed  on  another  page  that 
"There  was  no  lost  time,  no  wrangling  to  speak  of,  and 
the  arguments  were  presented  in  a  clear,  forcible 
manner  that  struck  home." 

William  A.  Brady  celebrated  his  return  to  the  lead- 
ership of  the  industry  by  taking  a  verbal  fall  out  of 
the  head  of  the  opponents  of  Sunday  showing.  That 
he  did  cram  the  misleading  words  down  the  throat  of 
the  Rev.  Mr.  Miller,  as  our  correspondent  phrases  it, 
easily  will  be  believed  by  the  many  film  men  acquainted 
with  the  style  of  Mr.  Brady.  All  in  all,  it  seems  that 
the  forces  working  for  the  legalizing  of  Sunday 
pictures  are  stronger  by  reason  of  the  Albany  hearing 
— and  that  is  matter  for  congratulation. 

Laemmle  Bars  the  Notoriety  "Actress" 

A  PROMINENT  Chicago  newspaper  recently  de- 
voted considerable  space  to  an  interview  with  a 
young  woman  who  had  been  one  of  the  figures  in 
a  murder  case.  It  seems  her  father  had  killed  her  middle- 
aged  suitor  or  something  like  that.  The  story  is  de- 
scribed as  readable,  to  contain  "human  interest."  Sev- 
eral times  in  the  telling  the  young  woman  remarked  "she 
was  going  into  the  movies." 

"Perhaps  she  is,"  Carl  Laemmle  suggests.  "I  am  quite 
positive,  however,  she  will  not  do  so  through  the  medium 
of  the  Universal,  nor  by  way  of  any  self-respecting  pro- 
ducing company.  Personally  I  would  not  insult  the  in- 
telligence of  our  patrons  by  adding  this  young  woman  to 
the  roster  of  Universal  players.  Had  this  young  woman 
at  the  time  of  the  tragedy  been  a  stellar  player  her  value 
because  of  this  notoriety  would  have  decreased  overnight 
at  least  50  per  cent.     I  very  much  doubt  whether  she 


would  as  a  matter  of  fact  ever  recover  her  prestige." 

There  would  seem  to  be  no  occasion  for  adding  any- 
thing to  what  Air.  Laemmle  says. 

There's  Only  One  "Little  Old  Broadway" 

YOU'VE  heard  it  before  and  often:  "New  York 
is  the  biggest  'hick'  town  in  the  universe."  Go 
into  the  center  of  town,  at  Broadway's  busiest 
corner,  point  into  the  air  and  in  five  minutes  traffic, 
on  the  sidewalks,  at  least,  will  become  congested.  The 
management  of  one  of  Longacrc  Square's  great  cine- 
mas knew  his  New  York  when  he  hired  a  girl  to  "Rube 
the  town,"  impersonating  a  screen  character  of  the 
moment — "Sis  Hopkins,"  who  was  endowed  with  the 
hard-fisted  philosophy  of  life  that,  in  effect,  "does 
nothing  for  nobody"  without  quid  pro  quo.  The 
crowds  that  followed  the  female  .clown  whenever  she 
appeared  on  Broadway  proved  again — if  it  needs  be 
proved — that  human  nature  is  the  one  element  that 
runs  true  to  form  the  world  over.  Don't  let  anyone 
fool  you — New  Yorkers  are  no  different  than  the  resi- 
dents of  Skaneateles.  We  are  all  "rubes"  (with  a  thin 
veneer  of  city  varnish) — because  the  vast  majority  of 
us  were  born  in  the  country  and  are  "rubes"  at  heart. 
For  every  native  New  Yorker  who  has  gained  fame 
there  are  a  hundred  who  moved  into  the  big  city  from 
some  rural  community  and  worked  their  way  to  prom- 
inence amid  big  city  competition.  All  of  which  may 
indicate  that  the  "ballyhoo"  belongs  on  Broadway  just 
as  much  as  it  belongs  with  the  traveling  carnival 
caravan. 

What  the  Showman  Has  a  Right  to  Expect 

FILM  salesmen  who  visit  picture  showmen  in 
Minneapolis  territory  sat  down  to  a  banquet 
the  other  day — for  the  first  time  put  their  knees 
under  a  table  where  the  policies  and  purposes  of  their 
employers  were  discussed.  The  feast  was  spread, 
primarily,  to  assemble  salesmen  for  the  purpose  of 
instructing  them  in  the  ways  of  the  lately  organized 
film  board  of  trade.  The  "high  spot"  was  indicated  in 
the  remarks  of  one  exchange  manager  who  said.  "If 
salesmen  are  not  selling  clean,  they  must  be  compelled 
to  look  for  jobs  in  some  other  line  of  business."  The 
picture  showman  has  a  right  to  square  dealing  without 
question.  More  and  more  as  the  industry  shapes  and 
"finds"  itself  exchange  managers  are  seeing  to  it  that 
the  "square  deal"  is  the  foundation  stone  of  the  only 
policy  that  can  endure. 

"Big  Ben"  Rings  While  Industry  Slumbers 

AMERICAN  business  men  are  oversleeping. 
Secretary  of  Commerce  Redfield  says  so. 
Foreign  manufacturers  and  goods  distributors 
are  awake  to  the  dawn  of  a  new  day  and  are  sending 
films  into  other  lands  as  harbingers  of  salesmen  to 
come.  The  cinema  is  being  more  than  ever  used  by 
other  nationalities  to  pave  the  way  to  a  better  under- 
standing of  what  is  manufactured  and  how  the  product 
is  assembled.  Pictures  of  factories  and  their  workings 
are  used  as  educators — the  purse  of  the  merchant  and 
his  patrons  is  reached  through  the  eye  of  understand- 
ing. There  is  an  immense  opportunity  for  the  pro- 
motion of  American  products  on  the  screens  of  foreign 
lands.  There  should  be  enterprise  among  captains  of 
the  film  industry;  the  manufacturer  of  merchandise 
suited  to  export  needs  should  be  "sold."  Thus  far,  in 
a  general  sense,  the  strictly  "industrial"  film  has  been 
marketed  only  on  the  screens  of  our  own  country.  "Big 
Ben"  is  ringing.  The  dawn  of  a  "perfect  day"  is 
breaking. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1621 


Personal  and  Otherwise 

ADOLPH  WEISS,  who  conducts  the 
Avenue  A  Theatre  on  the  east  side 
of  New  York,  has  increased  the 
admission  from  10  to  15  cents.  The 
Avenue  A  is  one  of  the  most  modern 
and  up-to-date  theatres  on  the  lower 
east  side.  The  people  in  that  section, 
appreciating  the  accommodations  it 
affords  and  the  quality  of  pictures  it 
gives  them,  have  not  stopped  their 
patronage  to  any  noticeable  degree. 
Mr.   Weiss   said: 

"I  made  it  perfectly  clear  to  my 
patronage  that  the  increase  was  impera- 
tive on  account  of  the  increase  of  film 
rentals,  taxes  and  the  high  cost  of  labor 
I  am  obliged  to  employ  to  give  the 
service  and  attention  which  such  a 
house  as  the  Avenue  A'  requires." 

*  *    * 

William  A.  Brady  went  to  Detroit  the 
latter  part  of  last  week.  He  stopped  at 
Rochester  Thursday,  March  13,  where 
he  was  the  guest  of  George  Eastman. 
We  understand  that  invitations  were 
extended  to  several  prominent  persons 
in  the  film  industry  to  attend  a  test  of 
an  Eastman  automatic  sprinkler,  to  be 
used  in  connection  with  film  storage 
vaults. 

*  *     * 

David  K.  Niles,  chief  of  the  film 
division  of  the  Department  of  Labor,  is 
in  Washington   this   week. 

*     *     * 

Tom  Moore,  of  Moore's  Theatres  Cor- 
poration, Washington,  D.  C,  left  on 
March    8    for    a    trip    south,    to    remain 

indefinitely. 

*  *    * 

Harry  Lande,  exchangeman  of  Pitts- 
burgh, Pa.,  was  in  Gotham  on  March  6 
browsing  about. 

*  *     * 

David  Cohen,  proprietor  and  manager 
of  the  Star,  the  Symphony  and  the 
Armory  theatres  of  Binghamton,  N.  Y., 
was  in  New  York  on  March  7,  where  he 
had  been  busy  for  three  or  four  days. 
In  answer  to  our  inquiry  as  to  what  he 
was  doing  on  Broadway,  he  said: 
"Binghamton  is  dry,  and  business  is 
good."  He  also  informed  us  that  he  had 
just  taken  over  the  Armory,  which  he 
intends  to  run  as  a  combination  house 
— moving  pictures  and  vaudeville. 

*  *    * 

William  Dillon,  the  well-known  ex- 
hibitor of  Ithaca,  N.  Y.,  was  in  town  for 
a  few  days.  He  left  for  home  on  March 
7.  Mr.  Dillon  has  been  very  active  with 
the  New  York  State  Exhibitors'  League 
in  the  Sunday  opening  campaign. 

*  *     * 

It  was  good  for  sore  eyes  to  see 
Anthony  P.  Kelly  looking  just  as  natural 
as  ever  after  his  siege  of  the  "flu"  and 
his  discharge  from  the  navy.  You  can't 
keep  a  good  man  down,  and  Tony  is 
hard  at  it  writing  another  stage  play, 
which  we  hope,  if  such  a  thing  is  pos- 
sible, will  prove  a  bigger  success  than 
"Three  Faces  East." 

*  *    * 

The  National  Association  of  the 
Motion  Picture  Industry  will  soon  re- 
lease the  series  of  films  depicting  big 
moments  of  the  motion  picture  stars, 
moments  of  big  fights,  daring,  thrills, 
love,  comedy  and  many  other  interest- 
ing moments  incidental  to  the  produc- 
tion of  big  features.  These  films  were 
contributed  by  the  different  producers 
to  be  rented  for  the  benefit  of  the 
National  Association   for  the  defraying 


of  any  accrued  indebtedness.  The  N.  A. 
M.  P.  I.,  it  is  said,  will  release  these 
films  for  the  benefit  of  the  "Exposition 
Company,"  indirectly  an  off-shoot  of  the 
N.  A.  M.  P.  I.,  in  meeting  the  indebted- 
ness incurred  by  the  abandoned  Boston 
exposition  and  the  one  held  at  Madison 
Square  Garden,  New  York,  last  Sep- 
tember. The  films  are  to  be  released 
first  in  New  England. 

*  *    * 

Arthur  B.  Reeve  and  John  W.  Grey 
are  busy  writing  another  serial,  entitled 
"A  Million-Dollar   Mystery." 

*  *    * 

Leo  Wharton  is  on  his  way  to  Texas, 
for  what  purpose  we  could  not  learn. 
It  looks  like  business.  The  Lone  Star 
State  is  full  of  it. 

*  *     * 

Charles  S.  Hart  is  still  busy  closing 
up  the  affairs  of  the  Division  of  Films 
of  the  Committee  on  Public  Informa- 
tion. He  expects  to  finish  his  task  by 
April  1.  We  have  heard  indirectly  that 
Mr.  Hart  has  some  intention  of  going 
into  the  publishing  business,  touching 
upon  some  foreign  matters  of  inter- 
national   importance. 

*  *     * 

It  was  indeed  a  pleasure,  a  double  one 
— to  meet  Mr.  and  Mrs.  C.  Lang  Cobb 
on  Broadway  last  week.  Mrs.  Cobb  had 
the  distinction  for  some  time  of  being 
the  only  saleswoman  in  the  industry, 
and,  judging  from  what  C.  Lang  told  us, 
she  will  be  actively  engaged  in  a  similar 
capacity  in  the  near  future. 

*  *    * 

Robert  E.  Wells,  of  the  Universal 
Film  Manufacturing  Company,  formerly 
located  at  St.  Louis,  is  now  special 
representative  at  the  Pacific  Coast 
studios  at  Universal  City.  He  was  in 
New  York  City  the  week  of  March  2, 
and  left  for  the  West  this  week. 

*  *    * 

George  Merrick  and  Louis  Weiss,  in- 
dependent dealers  in  film  and  exploiters 
of  features,  and  well  known  in  the  film 
centers  of  the  larger  cities,  have  gone 
west.  A  study  of  the  conditions  west 
of  the  Rockies  and  a  special  mission  in 
Los  Angeles  and  San  Francisco  are  the 
objectives  of  their  trip. 


At  Home  and  Abroad,  Too, 
This  Prophet  Hath  Honor 

From  the  Detroit  Free  Press,  March  8. 

EDWARD  WEITZEL,  formerly  a 
well  known  Detroiter,  is  now  as- 
sociate editor  of  the  Moving  Pic- 
ture World  magazine.  In  a  February 
number  of  that  elaborate  publication 
Mr.  Weitzel  has  a  critical  review  of  the 
luminous  and  forceful  acting  of  Nazi- 
mova  in  a  screen  version  of  " 'Ception 
Shoals."  As  an  example  of  English  writ- 
ing it  deserves  to  rank  with  some  of 
the  best  work  of  the  late  William  Win- 
ter, and  as  a  comprehensive  and  ana- 
lytical survey  of  the  subject  it  is  a 
model. 


Rothacker    Week-Ending    in    New    York. 

Watterson  R.  Rothacker,  of  the  Roth- 
acker Film  Manufacturing  Company, 
Chicago,  was  expected  to  reach  the  Bilt- 
more  Hotel  by  Thursday,  March  13,  to 
spend  a  few  days  in  New  York.  Mr. 
Rothacker  comes  to  increase  his  orders 
for  the  mechanical  work  on  film  fea- 
tures and  to  pick  up  a  few  more  indus- 
trial contracts.  On  the  work  Rothacker 
did  in  developing  and  printing  Anita 
Stewart's  latest  production,  "A  Mid- 
night Romance,"  much  favorable  com- 
ment has  been  passed,  George  Fischer, 
manager  of  Saxe's  Alhambra,  Wil- 
waukee,  taking  the  trouble  to  send 
Rothacker  a  special  telegram  of  con- 
gratulation. 


Harry  P.  Diggs  Promoted. 

Harry  P.  Diggs,  formerly  director  of 
publicity,  Independent  Sales  Corpora- 
tion, and  Film  Clearing  House,  has  been 
assigned  to  the  exploitation  department 
where  he  will  assist  Lynn  S.  Card,  gen- 
eral manager,  of  Independent  Sales,  and 
will  give  his  personal  attention  to  ex- 
ploitation work  in  co-operating  with  the 
exhibitor  in  putting  on  Independent  fea- 
tures. Mr.  Diggs  returned  last  week 
from  Detroit  where  he  spent  the  week 
assisting  the  management  of  the  John 
H.  Kunsky  houses  in  the  run  of  "Want- 
ed For   Murder." 

Joseph  Kelley,  formerly  connected 
with  the  editorial  department  of  the 
Motion  Picture  News,  has  succeeded 
Mr.  Diggs  as  director  of  publicity  for 
the    above    mentioned    companies. 

Blackton   Rents   Studio  Another  Month. 

While  working  on  the  scenario  of  the 
next  picture  he  nas  underlined  for  pro- 
duction, J.  Stuart  Blackton  has  extended 
the  contract  renting  his  own  studios  in 
Brooklyn  to  the  Macdon  Comedy  Com- 
pany for  another  month.  He  will  then 
have  his  new  script  in  "shooting"  shape 
and  will  resume  activities  in  the  plant 
himself. 


Thurston  Hall  Returns  to  Universal. 

Thurston  Hall,  formerly  with  Para- 
mount, has  returned  to  Universal  City 
and  signed  a  contract. 

Hall  was  seen  in  support  of  Carmel 
Myers  in  "Who  Will  Marry  Me?"  and 
is  also  playing  opposite  Priscilla  Dean 
in   "Raggedy  Queen." 


Helen    Jerome    Eddy- 
Talented  Actress  in  Exhibitors  Mutual 
"The   Turn    in   the   Road." 


George   Le   Guere  Back    at   Work. 

Having  recovered  from  a  six  months' 
illness,  George  Le  Guere  will  return  to 
the  screen  in  support  of  Norma  Tal- 
madge   in   "Nancy  Lee." 


1622 


THE     MOVING     PICTURE    WORLD 


March  22,  1919 


NORTHWESTERNERS  JOIN  TRADE  BOARD 

Moving  Picture  Showmen  Combine  Their  Interests 
with  Commercial  Organization  for  Mutual  Good 


THE  Northwest  Film  Board  of  Trade 
has  begun  the  actual  working  out 
of  a  plan  which  it  has  had  under 
consideration  for  some  time;  a  plan  by 
which  it  is  hoped  that  problems  relating 
to  the  motion  picture  business  in  the 
Northwest  may  be  worked  out  to  the 
common  advantage  of  exhibitors  and 
exchange  men.  The  idea  was  formally 
laid  before  the  exhibitors  of  Seattle 
and  neighboring  towns  at  a  luncheon 
given  by  the  Board  of  Trade  at  the 
New  Washington  Hotel  on  Wednesday, 
March   5. 

After  an  elaborate  menu  had  been 
served  Toastmaster  J.  A.  Koerpel  called 
on  the  Board  of  Trade's  counsel,  Harry 
Sigmond,  to  explain  the  plan  of  co- 
operation between  the  Board  of  Trade 
and  the  exhibitors.  The  outline,  as 
given  by  Mr.  Sigmond,  was  for  exhib- 
itors to  be  organized  as  associate  mem- 
bers of  the  Board  of  Trade,  to  pay  the 
dues  of  the  Board  of  Trade  and  to  have 
the  advantage  of  having  the  business 
details  of  their  organization  looked  after 
by  the  Board  of  Trade's  counsel,  but 
that  on  questions  pertaining  to  them  as 
exhibitors  only  their  organization  was 
to  meet  and  function  separately  from 
the  film  men,  while  at  the  same  time 
the  film  men  should  keep  the  identity 
of   their  organization. 

On  questions  pertaining  to  the  com- 
mon good  of  the  industry,  however,  the 
two  organizations  were  to  pull  together 
as  one,  as  in  combating  Sunday  closing 
and  censorship  movements.  It  was  to 
be  the  duty  of  the  counsel,  Mr.  Sig- 
mond explained,  to  keep  in  touch  with 
the  prospective  action  of  the  State  Leg- 
islatures on  motion  picture  questions 
and  with  all  other  movements  pertain- 
ing to  the  business,  so  as  to  be  in  a  po- 
sition to  combat  any  movements  antag- 
onistic to  it. 

The  plan  had  already  been  informally 
presented  to  most  of  the  exhibitors 
present,  and  they  were  ready  with  en- 
thusiastic speeches  of  approval  when 
asked  by  the  toastmaster  to  express 
their  opinions.  Those  who  spoke  were 
J.  Von  Herberg,  of  the  Greater  Thea- 
tres Company,  Seattle;  Jim  Clemmer,  of 
the  Clemmer  Theatre;  George  Hood,  of 
the    Metropolitan ;    Joe    Muller,    of    the 


Palace  Hip;  W.  H.  Quinby,  Liberty 
Theatre,  Bellingham;  Jack  Rantz,  Ri- 
alto  and  Dream,  Bremerton;  Ed.  James, 
of    the    Liberty,   Tacoma. 

Mr.  Koerpel,  after  expressing  the  sat- 
isfaction of  the  film  men  at  the  recep- 
tion given  by  the  exhibitors  to  the  plan, 
importuned  them  to  remember  in  thus 
organizing  themselves  that  it  was  for 
the  good  of  the  industry  and  themselves 
that  they  do  not  only  fight  outside  evils 
but  also  that  they  should  purge  the 
industry  of  exhibitors  who  show  the 
wrong  kind  of  pictures.  The  meeting 
was  ended  by  an  address  of  welcome 
to  the  exhibitors  as  associate  mem- 
bers by  H.  G.  Rosebaum,  president  of 
the    Board   of   Trade. 


War  Work  Has  Made  Clear 
Power  of  Screen  Message 

FEW  people  realize  the  extent  to 
which,  in  moving  picture  theatres, 
various  kinds  of  patriotic  efforts 
have  cut  into  profits.  A  house  with  a 
continuous  program  usually  makes  a 
cash  donation  whenever  a  Four-Minute 
speaker  or  a  patriotic  film  takes  up  time 
in  addition  to  the  regular  program. 
Such  is  the  statement  of  John  H.  H. 
Fennyvessey,  of  the  Theatres  Operating 
Company,  which  controls  the  Family, 
Strand  and  Rialto   theatres. 

"In  most  cases,"  says  Mr.  Fenny- 
vessey, "people  believe  that  a  loan  or 
other  extra  patriotic  film  which  the 
manager  secures  without  cost  is  a 
maker  of  money  for  him.  Such  is  not 
the  case.  It  is  a  source  of  loss.  The 
regular  program  cannot  be  shortened, 
with  the  result  that  the  time  of  a  com- 
plete show  is  lengthened,  and  during 
that  extra  time  we  are  unable  to  resell 
the  seats. 

"Usually,  and  more  particularly  at 
nights,  we  play  in  our  houses  to  capacity 
and  at  certain  hours  of  the  evening 
there  are  many  waiting  to  get  in.  When- 
ever we  run  propaganda  films  it  means 
that  we  cannot  empty  the  house  as  often 
as  usual  and  many  people  go  away.  The 
time  taken  up  by  a  Four-Minute  man 
or  by  such  a  film  is  usually  just  suffi- 
cient to  compel  us  to  hold  back  on  the 


resale  of  a  number  of  seats,  cutting 
considerably  into  our  total  for  the  day. 
"However,  we  have  learned  the  value 
of  the  screen  as  a  medium  for  propa- 
ganda, and  are  now  using  it  in  our  own 
interests.  In  all  of  our  theatres  films, 
slides  and  Four-Minute  men  are  at  pres- 
ent engaged  in  creating  public  senti- 
ment for  Sunday  opening.  The  city 
fathers  have  expressed  their  desire  to 
close  the  theatres  on  Sunday.  We  do 
not  think  the  people  agree  with  them, 
so  we  are  using  our  screens  to  impress 
on  the  people  the  necessity  of  letting 
the   administration   know  their   wishes." 


Livingston's  Opera  House 
To  Be  Remodeled  by  Haight 

WILLIAM  HAIGHT,  owner  of  the 
Orpheum  Theatre  of  Livingston, 
Mont.,  has  leased  the  Hefferlin 
Opera  House  of  the  same  city  for  a  pe- 
riod of  five  years  and  will  remodel  the 
property  completely,  making  it  into  an 
attractive  and  up-to-date  combination 
house. 

Mr.  Haight  has  placed  the  work  of 
remodeling  the  theatre  in  the  hands  of 
Frank  Hornbeck,  a  local  architect,  at 
a  conservative  estimate  of  $12,000.  Er- 
nest Stamm,  who  redecorated  the  Au- 
ditorium and  McVickers  theatres  in 
Chicago,  was  in  Livingston  recently, 
laying  out  a  decorative  scheme  for  the 
New  Orpheum.  as  Mr.  Haight  plans  to 
call  his  house.  A  beautiful  silk  tapestry 
effect  in  green  will  be  followed,  with 
tan   and  ivory  trimmings. 

A  new  projection  room  is  being  in- 
stalled upstairs.  This  will  result  in  fifty 
additional  seats  being  placed  in  the  bal- 
cony. The  dressing  rooms  on  the  stage 
are  being  renovated  and  running  hot 
and  cold  water  with  modern  fixtures  in- 
stalled. Mr.  Haight  plans  to  have  one 
road  show  a  month,  two  nights  of  Pan- 
tages  vaudeville,  and  the  best  feature 
pictures  on  the  remaining  nights. 


Power's    Export    Trade    Increases. 

Export  business  is  looking  up  with 
the  Nicholas  Power  Company.  Word 
comes  from  the  Empresa  Royalty,  their 
agents  for  Spain  and  Portugal,  stating 
that  the  Power's  Cameragraph  is  in  use 
in  the  principal  theatres  in  Barcelona, 
and  that  many  installations  have  been 
made  in  various  theatres  in  Madrid, 
among  them  the  Cine  Ideal,  Principe 
Alfonso.  Cine   Espana,  etc. 


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1  IfFtfiiVURSV. 


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"It  Beats  the  Dutch."  "Where  Are  the  Papers?"  "Snappy   Cheese.' 

Scenes  from  Three  International  Cartoons,  Distributed  by  Educational  Films  Corporation. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1623 


MRS.  NIXON   ENTERTAINS   FILM   MEN 

San  Franciscans  Enjoy  Three-Day  Outing  as  Guests  of 
Owner  of  Reno's  Handsome  Majestic  Theatre — Bay  City 
Men  Go  Sleighing,  Snowball  Each  Other  and  Quaff  Ozone 


FILM  exchange  managers,  members 
of  the  trade  press  and  news  cam- 
eramen, together  with  their  wives, 
were  the  guests  of  Mrs.  K.  I.  Nixon, 
owner  of  the  Majestic  Theatre,  Reno, 
Nev.,  at  an  outing  that  began  on  the 
evening  of  February  22  and  cam'e  to  an 
end  three  days  later.  The  affair  was 
purely  of  social  significance,  Mrs.  Nixon 
having  expressed  a  desira  to  have  her 
friends  in  the  moving  picture  business 
visit  her  at  her  beautiful  Reno  home 
and  enjoy  a  day  of  winter  sports  at 
Truckee. 

The  start  from  San  Francisco  was 
made  on  the  evening  of  Washington's 
Birthday  and  scarcely  had  the  ferry- 
boat left  the  pier  than  a  system  of  fines 
had  been  adopted  to  insure  an  absence 
of  all  business  talk,  a  terrific  handicap 
to  some  who  made  the  trip.  At  Oak- 
land pier  the  party  boarded  a  special 
car  and  was  soon  off  for  Reno,  almost 
two  hundred  and  fifty  miles  away,  with 
the  Sierra  Nevada  mountains  inter- 
vening. 

The  metropolis  of  Nevada  was  reached 
early  the  next  morning  and  the  visitors 
were  given  an  opportunity  to  inspect 
this  beautiful  city  in  its  light  covering 
of  white,  surrounded  by  snow-covered 
mountains.  At  noon  a  wonderful  lunch 
was  served  in  a  dining  room  of  the 
Riverside  Hotel  overlooking  the  Truckee 
River  and  the  travelers  gave  splendid 
evidence  of  a  hurriedly  acquired  moun- 
tain appetite. 

The    Nixon    Home    a    Beautiful    One. 

Mrs.  Nixon  was  indisposed  and  could 
not  attend  this  delightful  affair,  but  at 
the  end  of  the  repast  the  entire  party 
of  thirty-two  motored  to  her  beautiful 
home  of  the  outskirts  of  Reno,  where 
all  were  receiyfed  Biost  graciously.  This 
home  is  one  of  the  most  beautiful  in 
Nevada,  commanding  a  wonderful  view 
of  vajley,  city  and  mountain,  and  is  one 
of  the  show  places  of  the  state.  Mov- 
ing pictures  were  made  here  by  the 
news  came&amen,  who  were  much  in 
evidence  throughout  the  entire  trip. 

Following      the     reception      at     Mrs. 


By  T.  A.  Church 

Nixon's  home  the  party  repaired  to  the 
Majestic  Theatre,  where  a  program  hav- 
ing some  surprise  features'  was  offered. 
Slides  depicting  some  of  the  leading 
lights  on  San  Francisco's  Film  Row 
were  projected  on  the  screen  and  the 
visitors  roared  at  the  eclipse  of  Sol  L. 
Lesser  by  Louis  Reichert,  the  full  moon 
of  the  trade;  the  spats  that  lend  that 
distinguished  appearance  to  E.  O.  Child  ; 
the  "Lure  of  the  Circus"  that  became 
the  "Lure  of  Reno"  at  the  hand  of  the 
cartoonist ;  the  golden  smile  of  G.  C. 
Parsons,  of  "Goldwyn  fame,  and  the 
verbose  declarations  of  William  Jen- 
nings Citron.  The  regular  program  con- 
sisted of  a  Universal  Weekly,  Charles 
Chaplin  in  a  "Dog's  Life,"  and  Mildred 
Harris  (Mrs.  Charles  Chaplin)  in  "When 
a  Girl  Loves."  Meyer  J.  Cohen,  the 
Demosthenes  of  Film  Row.  made  a  very 
telling  talk  from  the  stage  and  assured 
the  people  of  Reno  that  the  visit  of 
film  exchange  managers  and  camera- 
men would  result  in  much  publicity  of  a 
desirable  nature,  at  the  same  time  con- 
gratulating them  on  having  such  a  live- 
wire  exhibitor  among  them  as  Mrs. 
Nixon. 

Majestic    a    Progressive    House. 

The  Majestic  Theatre  is  one  of  four 
moving  picture  houses  in  Reno,  which 
has  a  population  of  about  seventeen 
thousand.  This  house- is  not  only  an  in- 
stitution in  that  city,  but  of  the  entire 
state  as  well.  It  is  a  very  handsome 
theatre  with  a  seating  capacity  of  about 
1,100,  there  being  two  balconies.  A 
feature  is  made  of  the  musical  program, 
the  recently  installed  Wurlitzer  Hope- 
Jones  organ  being  presided  over  by  Mr. 
Adrian,  an  organist  of  exceptional 
ability.  The  admission  prices  are  10,  20 
and  30  cents,  with  increases  made  oc- 
casionally when  special  attractions  are 
secured.  C.  H.  Knox  is  the  house  man- 
ager. Of  all  her  extensive  holdings  Mrs. 
Nixon  takes  the  greatest  pride  and  in- 
terest   in    the    Majestic    Theatre.      She 


has  made  a  careful  study  of  the  moving 
picture  business,  gives  her  personal  at- 
tention to  the  selection  of  programs 
and  to  the  advertising,  and  is  ever  look- 
ing for  ideas  to  keep  the  Majestic 
Theatre  in  the  front  rank. 

Reno   Squaws,  Too,   Face   Camera. 

That  Reno,  with  all  its  modern  ideas, 
still  retains  many  of  the  charms  of  fron- 
tier life,  was  shown  in  a  striking  man- 
ner that  afternoon  as  the  visitors  from 
San  Francisco  were  passing  from  the 
theatre  to  face  the  battery  of  moving 
picture  cameras  that  were  recording 
the  event.  Several  squaws,  dressed  in 
the  brightest  of  colors,  came  out  with 
them,  two  of  them  carrying  papooses  on 
their  backs  in  buckskin  and  bead 
papoose-frames  used  by  the  mountain 
Indians. 

That  evening  the  San  Francisco  visi- 
tors, with  other  guests  from  Reno,  were 
entertained  at  a  banquet  given  at' 
Kane's  Cafe,  and  to  the  delight  of  all 
Mrs.  Nixon  was  able  to  attend  this  af- 
fair. Mayor  Frank  J.  Byington  made 
an  interesting  talk  and  lifted  the  ban 
on  dancing,  the  first  time  that  such  a 
concession  had  been  made  since  the 
new  regulations  went  into  effect.  Major 
Meyer  J.  Cohen  again  did  the  honors 
for  the  film  industry  and  expressed  to 
Mrs.  Nixon  the  sentiments  of  her 
guests  for  such  gentle  hospitality. 

Party    Gets    Touch    of    Real    Cold. 

Monday  morning  found  the  tourists 
bound  for  California,  and  after  a  ride 
of  a  little  over  an  hour  the  special  car 
was  side-tracked  at  Truckee,  where 
several  made  their  first  acquaintance 
with  a  snowdrift  and  enjoyed  the  novel 
experience  of  seeing  a  thermometer 
register  below  zero.  After  breakfast 
two  great  sleighs  were  commandeered 
and  the  entire  party  was  taken  to  Don- 
ner  La^e,  four  and  a  half  miles  away, 
where  in  1846  the  Donner  expedition 
of  eighty  persons  was  overtaken  by 
terrific  snowstorms  and  one  of  the  sad- 
dest pages  of  California  history  was 
written.       A     heroic     monument     was 


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Mrs.  Nixon  Wouldn't   Let  'Em  Talk  Shop. 

So  these  film   folk   said  " 'S  no  fair,"  and  went  out  and  had  "Snow  Fun" — at  Donner  Lak<e, 


near  Truckee. 


1624 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


erected    on    the    site    last    year    by    the 
Native  Sons  of  the  Golden  West. 

Near  Donner  Lake  the  trade  press 
representatives  of  the  party  were  sub- 
jected to  gross  indignities,  being 
dragged  from  the  sleighs  by  a  party  of 
film  pirates  disguised  as  Indians  and 
buried  to  a  depth  of  eight  feet  in  the 
snow.  The  only  excuse  advanced  for 
the  deed  was  that  they  had  "panned" 
sundry  and  divers  film  releases  held  to 
be  of  no  merit. 

Discover  Tony   Moreno   and   Kate   Price. 

Before  returning  to  Truckee  the  party 
was  taken  to  a  studio  where  a  Vita- 
graph  company  is  working  on  a  serial 
starring  Antonio  Moreno,  the  working 
title  of  this  being  "Mystery  Mountain." 
William  J.  Bowman  is  the  director  in 
charge  and  is  assisted  by  Jack  Pierce. 
Kate  Price  is  a  member  of  the  company, 
which  has  been  at  work  in  the  moun- 
tains for  four  weeks  and  which  plans 
to  remain  there  for  about  six  weeks, 
returning  to  San  Francisco  to  complete 
the  production. 

The  afternoon  was  spent  in  ski-ing 
toboganning,  snowballing  and  moun- 
tain climbing,  with  staid  film  exchange 
managers  performing  the  most  undig- 
nified deeds  and  taking  falls  that  would 
put  "Fatty"  Arbuckle  to  shame.  The  re- 
turn to  San  Francisco  was  made  that 
night. 

All    These    Were   There. 

Those  making  the  trip  were  Louis 
Reichert,  manager  for  Metro,  and  pres- 
ident of  the  United  Motion  Picture  In- 
dustries of  Northern  California;  M.  H. 
Lewis,  manager  for  Famous  Fiayers- 
Lasky  Corporation,  and  president  of 
the      San      Francisco      Film      Exchange 


"Whoopee"— at   Truckee 

Mr.    and    Mrs.    Ralph    Quive,    of    Vitagraph, 
San    Francisco. 

Board  of  Trade;  G.  C.  Parsons,  man- 
ager for  Goldwyn ;  William  Jennings 
Citron,  manager  for  United;  H.  L. 
Knappen,  manager  for  Select;  Mell  A. 
Hulling,  representing  Pathe ;  A.  M. 
Bowles,  representing  the  American ; 
Floyd  St.  John,  manager  for  the  World ; 
M.  Eppstein,  representing  the  Univer- 
sal; R.  B.  Quive,  manager  for  Vita- 
graph;  Charles  Muehlman,  manager  for 
Fox;  Major  Meyer  J.  Cohen,  repre- 
senting All  Star;  A.  M.  Knowles,  Mo- 
tion   Picture    News;    Jack    Lustig    and 


S.  E.  Greenwald,  the  Bulletin  and  Kino- 
gram;  L.  C.  Hutt,  Pathe  News;  O.  H. 
Stollberg,  International  News ;  V.  D. 
Colvig,  Gaumont  Weekly  and  Tarn  Film 
and  Slide  Company;  Earle  Snell,  San 
Francisco  representative  of  Mrs. 
Nixon  and  manager  of  the  excursion; 
T.  A.  Church,  Moving  Picture  World; 
G.  C.  Blumenthal,  Metro;  Mrs.  Reichert, 
Mrs.  Cohen,  Mrs.  Lewis,  Mrs.  Citron, 
Mrs.  Quive,  Mrs.  Parsons,  Mrs.  Hutt, 
Mrs.  Stollberg,  Mrs.  Knappen,  Mrs. 
Church,  Mrs.  Knowles  and  Mrs.  Snell. 

As  a  token  of  appreciation  of  the 
wonderful  time  tendered  them  by  Mrs. 
Nixon,  the  film  exchange  managers  who 
made  the  trip  are  having  resolutions  en- 
grossed. 


Albert  E.  Smith  Goes  West 
to  Attend  Family  Reunion 

AN  interesting  family  story  has  just 
been  discovered  in  connection  with 
the  trip  West  of  Albert  E.  Smith, 
president  of  the  Vitagraph  Company. 
Mr.  Smith  plans  to  go  to  California 
about  the  middle  of  March  and  coinci- 
dent with  his  departure  from  the  East, 
a  number  of  brothers  will  be  journey- 
ing, literally  from  the  four  quarters  of 
the  globe,  to  a  family  reunion  at  the 
home  of  Mr.  Smith's  father  in  Santa 
Barbara,  Cal.  George  Smith,  a  brother 
of  Albert  E.  Smith,  is  now  en  route 
from  London.  George  Smith  is  in 
charge  of  the  English  affairs  of  the 
Vitagraph  Company.  First  Lieutenant 
Victor  Smith,  another  brother,  who  was 
abroad  with  the  American  Expedition- 
ary Force,  is  on  his  way  back,  and  a 
third  brother,  J.  P.  Smith,  is  on  his  way 
from  Australia.  J.  P.  Smith  is  Vita- 
graph's  representative  in  Australia  and 
the  Far  East. 

In  all,  there  will  be  seven  brothers  to 
greet  the  father  when  they  gather  at 
Santa  Barbara,  and  the  reunion  will  oc- 
cur about  March  17.  This  will  be  the 
first  family  reunion  since  1886.  F.  J. 
Smith  is  the  only  brother  who  is  not 
directly  connected  with  the  Vitagraph 
Company. 

The  Vitagraph  president  is  combining 
business  with  his  trip,  for  so  much  of 
the  company's  production  is  now 
handled  at  the  Western  studios  that 
Mr.  Smith  will  spend  considerable  time 
at  his  Hollywood  offices. 


Gives    Weekly    Runs    to    Stewart    Films. 

Following  the  remarkable  run  of  "Vir- 
tuous Wives"  at  the  Strand  Theatre, 
Louisville,  the  remaining  five  of  the 
series  of  new  Anita  Stewart  special  at- 
tractions to  be  distributed  by  First  Na- 
tional Exhibitors'  Circuit  have  been 
booked  for  the  Strand  for  a  week  each 
by  I.  Libson,  who  is  associated  with  the 
B.  F.  Keith  interests  in  the  operation 
of  the  theatre. 

Mr.  Libson  recently  made  a  remark- 
able contract  for  First  National  pictures 
for  the  Strand  and  adds  to  this  the 
Anita   Stewart  pictures. 

The  significance  of  this  contract  is 
that  it  marks  the  departure  of  the 
Strand  from  its  policy  of  not  playing 
week  runs.  Until  the  run  of  "Virtuous 
Wives"  the  Strand  had  played  only  two 
pictures  for  a  week.  These  were  "Shoul- 
der Arms"  and  "America's  Answer." 
The  success  of  "Virtuous  Wives,"  how- 
ever, has  smashed  this  tradition  of  the 
house. 


"Sis  Hopkins"  Is  Welcomed 
by  Picture  Fans  in  Toledo 

WHEN  the  Grand  Central  from 
New  York  backed  into  the  Toledo 
terminal  on  Sunday  evening, 
March  9,  a  young  army  of  picture  fans, 
headed  by  H.  C.  ("Doc")  Horater,  man- 
aging director  of  Toledo's  Alhambra 
Theatre  and  a  number  of  newspaper  re- 
porters and  cameramen,  swept  past  the 
gatekeeper  and  formed  a  "reception 
committee"  in  front  of  Pullman  Number 
Nine. 

The  "Sis  Hopkins"  who  stumbled  into 
Toledo,  was  the  same  "Sis  Hopkins"  who 
stumbled  along  the  main  thoroughfares 
of  New  York  during  the  week's  engage- 
ment of  Mabel  Normand  in  "Sis  Hop- 
kins" at  the  Strand  Theatre.  The  model 
engaged  by  Goldwyn  to  aid  in  the  ex- 
ploitation of  the  picture  left  New  York 
at  mignight  Saturday  for  Toledo  to  help 
"Doc"  Horater  put  over  "Sis  Hopkins" 
at  the  Alhambra,  where  it  is  now  having 
its  Toledo  premiere. 

Mr.  Horater  escorted  the  model  from 
the  station  to  his  theatre.  Goldwyn 
had  wired  Mr.  Horater  that  the  model 
would  get  off  the  train  in  her  "Sis  Hop- 
kins" make-up  and  the  Toledo  newspa- 
pers published  the  telegram  and  ran 
columns  of  publicity.  "Sis"  arrived  at 
the  Alhambra  Theatre  in  time  for  the 
start  of  the  second  show.  In  reel  two 
of  the  picture,  during  the  scenes  where 
Mabel  Normand  springs  through  acro- 
batic stunts  in  a  pumpkin  grove,  the 
screen  was  raised,  the  lights  were 
flashed,  the  orchestra  struck  up  "Tur- 
key in  The  Straw"  and  out  stumbled 
"cis  Hopkins,"  who,  to  the  complete 
surprise  and  delight  of  the  audience,  en- 
tertained them  in  a  five-minute  skit  of 
eccentric  dances,  clowning  and  imita- 
tions. 

During  the  engagement  of  Mabel  Nor- 
mand in  "Sis  Hopkins"  at  the  Alhambra, 
the  model  will  promenade  about  the 
main  business  and  residential  thorough- 
fares, attired  in  that  outlandish   get-up. 

Master    Machine    Company    Expands. 

The  American  Standard  Machine  Pic- 
ture Company,  newly  named  The  Mas- 
ter Machine  Tool  Company,  has  re- 
cently moved  from  the  plant  at  168th 
street  and  Southern  boulevard  into 
larger  quarters  at  2638-2640  Park  ave- 
nue, New  York,  occupying  the  entire 
building. 

Of  interest  to  film  men  is  the  state- 
ment made  by  M.  D.  Kopple,  president 
of  the  company,  in  connection  with  de- 
velopments in  projection  machines.  Mr. 
Kopple  stated  that  the  engineers  of  the 
plant  had  made  many  improvements 
upon  previous  models  and  that  the  new 
models  are  being  standardized  for  rapid 
production    and   early   delivery. 


Keeney  Opens   Theatre  in   Kingston 

Frank  A.  Keeney's  newest  theatre 
was  opened  in  Kingston,  New  York, 
this  week  with  a  policy  of  high  class 
photoplays.  The  house,  which  is  sit- 
uated on  Wall  street  in  Kingston's 
business  center,  is  a  handsome  and  im- 
posing structure  with  a  seating  capacity 
of  1,308.  An  orchestra  of  twenty  pieces 
and  a  $20,000  pipe  organ  furnish  the 
music.  Two  solo  singers  also  appear 
in   the  program. 

The  entire  receipts  of  the  opening 
performance  were  turned  over  to  the 
Ulster  County  Chapter  of  the  Red  Cross. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1625 


RUBBERNECKING  IN  FILMLAND 


I  WENT  out  to  the  Astra  studios  last 
week,  and  as  I  journeyed  thither  I 
thought  of  the  last  time  I  visited 
Louis  J.  Gasnier's  movie  mill,  two  years 
come  this  May,  when  he  was  operating 
in  Jersey  City. 

I  had  a  guide  that  time  in  the  person 
of  Tom  North,  of  Pathe,  and  I  wished 
that  Tom  might  have  been  along  on  this 
trip.  I  could  have  initiated  him  into 
the  mysteries  of  our  transportation 
system  by  leading  him  to  a  P.  E.  car  at 
Sixth  and  Hill,  then  riding  with  him  to 
Broadway  in  Glendale,  after  which  we 
would  journey  in  a  jitney  to  the  end  of 
the  route  in  the  same  able  and 
courageous  manner  that  he  herded  me 
down  into  subways,  tunnels  and  other 
holes  in  the  ground  and  brought  me  up 
somewhere  in  the  wilds  of  Jersey  City. 
Tom  was  a  good,  reliable  guide,  and 
so  thoughtful.  Realizing  as  he  did  that 
people  from  the  West  are  not  happy 
unless  they  can  look  at  scenery  when 
they  travel  he  led  me  to  the  back  of  the 
train  and  pointed  out  the  picturesque 
topography  of  the  Hudson  River  tunnel. 

Wishing  Rabbits  and  Bees   on  the  Poet. 

I  could  have  shown  Tom  some  scenery 
too— old  Mount  Baldy,  covered  with 
snow,  in  the  far  distance:  nearer,  the 
Verduga  Hills,  "rock-ribbed  and  ancient 
as  the  sun;  the  valleys  stretching  in 
pensive  quietness  and  dotted  with 
rabbit    ranches    and    beehives    between." 

Part  of  the  above  quotation  was 
written    by    a    chap    named    William    C. 


Ruth    Roland    and    Harry    Moody    in 
"The    Tiger's    Trail." 

Bryant.  Bill  wrote  the  "rock-ribbed  and 
ancient  as  the  sun"  stuff  and  some  of 
the  other  words,  but  I  doped  out  the 
beautiful  thought  about  the  rabbits  and 
the  beehives  myself. 

They  were  making  the  eighth  episode 
of  "The  Tiger  Trail"  at  Astra,  one  of 
the  thousand-thrill  series  that  Louis 
Gasnier  contributes  to  the  Pathe  pro- 
gram. And  the  millions  of  fans  that 
pulsated  with  Pearl  White  in  her 
"Perils,"  shivered  with   delight  at  Grace 


Los    Angeles    Correspondent 

Personally    Conducts    Our 

Readers    Through    the 

West  Coast  Studios 

By  Giebler 

Darmond's  "Shielding  Shadow,"  followed 
the  mystifying  moments  of  Mollie 
King's  "Mystery  of  the  Double  Cross" 
are  going  to  have  the  time  of  their 
young  and  old  and  middle-aged  lives 
when  they  see  Ruth  Roland  and  George 
Larkin    in    "The   Tiger   Trail." 

Can't  See  "Tiger  Trail"  for  Villains. 

Gilson  Willets  wrote  the  story  of  "The 
Tiger  Trail."  Bert  Milhauser  is  doping 
out  the  continuity,  and  Paul  Hurst  is 
directing  under  the  personal  supervision 
of  Mr.  Gasnier. 

There  are  some  wonderful  sets  used 
in  the  serial  —  a  lot  of  underground 
stuff,  and  scenes  in  the  galleries  of  a 
mine,  where  Ruth  Roland  is  trapped  by 
the  villain,  and  the  mine  flooded. 

This  set  is  built  up  out  in  the  middle 
of  a  lake,  and  when  Miss  Roland  is 
rescued  by  George  Larkin  she  is  actually 
in  water  up  to  her  chin;  and  to  make 
it  more  realistic  the  water  in  the  lake 
come  down  from  the  Verduga  Moun- 
tains and  is  icy  cold. 

Giebler    Almost    Features    in   "Tiger, 
Tiger." 

There  are  three  villains,  one  vamp 
and  six  tigers  in  "The  Tiger  Trail." 
George  Fields  is  a  Hindu  priest;  Mark 
Strong  is  head  heavy;  Fred  Kohler  is 
assistant  villain,  and  Harry  Moody  is 
"Tiger  Face,"  a  sinister  character,  with 
the  marks  of  a  tiger  on  his  countenance. 
Chet  Ryan  is  the  juvenile;  Easter 
Walters  the  vampire,  and  Mile.  Dion, 
late  of  the  Comedie  Francais  in  Paris, 
has  the   part  of  a  dance-hall  queen. 

Studio  Manager  C.  Rehfeld  took  me 
over  to  the  tiger  cages.  Rehfeld  is  an 
engaging  chap,  and  so  eager  to  enter- 
tain that  it  is  really  quite  touching.  He 
offered  to  let  me  go  right  in  the  cages 
because  he  was  anxious  to  give  me  a 
new  sensation.  I  thanked  him  for  offer- 
ing to  trust  his  tigers  to  me  in  that  free 
and  off-hand  manner;  but  as  Billy 
Campbell  had  allowed  me  to  beard  a 
lion  in  his  den  out  at  the  Sunshine 
studio  a  few  months  ago,  during  which 
few  moments  I  accumulated  enough 
"sensation"  to  last  me  all  summer,  and 
as  I  was  anxious  to  renew  my  acquain- 
tance with  Louis  Gasnier,  I  declined 
the  offer,  and  we  went  back  to  the 
office. 

Not    Exactly    Jerkwater    but    Jerky. 

Mr.  Gasnier  has  not  been  in  Califor- 
nia long,  yet  long  enough  to  talk  in 
the  boostful  terms  of  the  native  son 
when  he  gets  on  the  subject  of  sun- 
shine and  weather.  Mr.  Gasnier  has 
purchased  the  former  Diando  studio, 
where  he  is  operating,  and  a  number  of 
acres  surrounding  it.  He  has  already 
made  a  great  many  improvements  in 
the  place,  and  a  great  many  more  are 
being  planned.  The  stage  space  is  to 
be  doubled  and  facilities  will  be  added 
that  will  make  it  one  of  the  best 
equipped   plants   on   the   coast. 

The    best    way    to    get    to    the    Rolin 


studio,  another  plant  that  makes  films 
for  the  Pathe,  is  to  take  a  car  to  Broad- 
way and  North  Second  street,  and  be 
hoisted  up  to  Court  street  in  the  little 
car  on  the  inclined  railway.  The  little 
car  has  no  conductor.  You  push  a  but- 
ton on  the  outside  of  the  car,  go  in- 
side and  sit  down  and  read  a  sign  which 
says : 

"This  car  starts  with  a  slight  jerk. 
Please  be  seated." 

The  reason  it  is  best  to  be  seated 
first    and    read    the    sign    afterward    is 


"A  Cold  Lunch" 

Featuring   Harold  Lloyd  and  Bebe  Daniels. 

that  by  the  time  you  have  read  down 
to  the  words  "please  be  seated"  you 
will  have  sat  down  anyway,  and  al- 
most anyone  can  seat  himself  with  more 
grace  and  dignity  than  an  inclined  car 
that  uses  a  slight  jerk  in  the  process 
can  do  the  job. 

The  Rolin  studio  always  has  been 
very  exclusive  all  alone  up  on  top  of 
its  hill  on  Court  street,  and  now  that 
Tom  Ince  has  moved  out  to  Culver  City 
it  is  the  only  big  movie  mill  left  in 
Los   Angeles   proper. 

The  exclusiveness  is  only  geographic- 
al, however;  in  all  other  respects  the 
Rolinites  are  as  friendly  as  a  basket  of 
chips,  as  they  say  in  Missouri. 

I  found  the  studio  and  the  big  yard 
that  surrounds  the  plant  boiling  over 
with  actors,  of  all  sizes  and  shapes, 
ranging  from  Sammy  Brooks,  who  can 
put  a  yardstick  under  his  chin  almost 
without  stooping,  to  Noah  Young,  who 
is  one  of  the  strongest  men  in  the 
United  States  and  holds  the  amateur 
weight  lifting  championship  of  the 
country. 

Roach    Is    Director    and    Costumier. 

Hal  Roach,  president  of  the  Rolin 
Company,  who  does  a  little  directing 
now  and  then  to  keep  his  hand  in,  was 
making  a  comedy  that  must  have  taxed 
the  costume  department  of  the  studio 
to   the   limit.     The   plot   was    a    regular 


1626 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


"Bringing,  Up  Father"  idea,  and  might 
have  been  written  by  George  McManus, 
of  the  cartoons. 

Mother  and  daughter  plan  a  masked 
ball.  Father  is  given  the  invitations  to 
mail  and,  of  course,  forgets  all  about 
them  until  the  night  of  the  party.  Then 
he  goes  down  to  a  burlesque  theatre 
and  rounds  up  the  whole  show,  picks 
up  a  dozen  people  on  the  street,  takes 
them  to  a  costumer  and  rigs  them  out 
and  marches  them  to  the  house  as 
guests. 

I  watched  Hal  Roach  handle  a  big 
set  he  was  working  on.  He  had  a  con- 
glomeration of  troubadours,  toreadors, 
princes,  poets,  peasants,  cavaliers,  gon- 
doliers, chorus  girls,  chorus  men,  China- 
men and  convicts  all  mixed  up  in  one 
big  mess. 

Charles  Stevenson,  Marie  Mosquina, 
Earl  Mahan,  Noah  Loung,  Fred  New- 
meyer,  Sam  Brooks;  Estelle  Harrison, 
Dorothy  Terry,  Golden  Madden,  Cather- 
ine Sturter  were  all  in  the  bunch,  and 
Walter  Lundine  was  grinding  the 
camera  crank  while  Lije  Cromly  was 
helping  direct. 

Harold  Lloyd  in  a  "Tight"  Situation. 

Bebe  Daniels  was  dyked  out  in  a 
Colonial  costume  and  looked  most 
piquant,  and  Harold  Lloyd  was  wearing 
a  minstrel's  outfit,  plumed  hat,  cloak, 
and  a  sword,  and  in  spite  of  all  this 
Harold   was   not   happy. 

He  was  complaining  bitterly  against 
the  sartorial  and  haberdasherial  habits 
of  the  ancients. 

"Wearing  tights  on  an  open-air  stage 
early  in  the  morning  in  the  winter  is 
not  my  idea  of  having  a  good  time," 
he    said. 

I  sympathized  with  Harold  and  said 
I  felt  sure  that  a  troubadour  with 
goose  bumps  was  no  doubt  as  unhappy 
as    anybody    else    with  ^  goose    bumps. 

Bebe  Daniels  said  she  didn't  mind  the 
cold,  but  she  was  not  dressed  like 
Harold  was.  Miss  Daniels  was  en- 
thusiastic about  cold  weather  when  she 
got  out  some  pictures  made  while  the 
company  was  up  in  Bear  valley  on  loca- 
tion a  few  days  ago,  pictures  that 
showed  her  and  Harold  lunching  on 
large  lumps  of  snow.  But  that  did  not 
help  Harold  any.  He  just  stood  there 
and  looked  at  the  pictures  and  shivered. 


HODKINSON    TO  DISTRIBUTE   FOUR  STAR 

Gets  American  Field  for  the  New  Films  While 
Foreign  Rights  Go  to  J.  Frank  Brockliss,  Inc. 


Belgium   Film   on   Peace  Ship. 

An  official  accompanying  President 
Wilson  on  his  second  trip  to  France  re- 
quested that  the  picture,  "Belgium, 
Kingdom  of  Grief,"  be  placed  on  the 
George  Washington.  A  eopy  of  it  was 
placed  on  the  Presidential  peace  ship 
for  the  benefit  of  the  President,  who 
will   visit  Belgium. 

The  film  will  be  used  as  propaganda 
during  the  coming  Victory  Loan  drive 
on  special  recommendation  of  the  Il- 
linois Councl  of  Defense,  which  used 
the  picture  during  the  Fourth  Loan 
campaign    in    the    Auditorium,    Chicago. 


Camden  Theatre   Incorporated. 

The  New  Temple  Theatre  Company, 
with  offices  at  419  Market  street,  Cam- 
den, N.  J.,  has  filed  articles  of  incorpora-* 
tion  with  .the  secretary  of  state  at 
Trenton.  The  New  Jersey  Corporation 
&  Trust  Company,  of  the  above  address, 
is  listed  as  statutory  agent.  The  con- 
cern is  capitalized  at  $2,000.  The  incor- 
porators include  F.  R.  Hansel,  I.  C. 
Clow    and   John    A.    MacPeak. 


THE  W.  W.  Hodkinson  Corporation 
is  going  to  handle  the  new  "Four 
Star"  pictures,  the  recently  an- 
nounced Harry  Raver  productions 
which  start  off  with  Leah  Baird  in 
"As  a  Man  Thinks,"  a  screen  produc- 
tion of  Augustus  Thomas'  famous  play 
of  the  same  name.  This  announcement 
is  made  this  week  and  comes  as  a  mat- 
ter of  interest  to  the  traMe  which  has 
been  waiting  since  the  first  rumor  of 
the  new  productions  to  find  out  what 
distributor  was  to  handle  them.  The 
offieial  name  of  the  producing  organi- 
zation is  Artco  Productions,  Inc.,  but 
the  "Four  Star"  appellation  is  bound  to 
stick,  because  the  pictures  will  feature 
equally  as  stars  the  author,  director, 
producer  and  the  lead. 

Of  the  first  picture  Augustus  Thomas 
is  the  author,  George  Irving  is  the  di- 
rector, Harry  Raver  is  the  producer, 
and  Leah  Baird  is  the  star  of  the  cast. 

Will   Handle  Other  Products   Too. 

The  announcement  of  the  Hodkinson 
Corporation's  affiliation  with  these  new 
productions  is  doubly  interesting,  as  it 
comes  on  the  heels  of  a  rumor  that 
has  been  filtering  through  the  trade 
that  the  Hodkinson  people  are  going 
to  handle  an  entirely  new  sort  of  prod- 
uct from  now  on,  featuring  their  policy 
of  securing  only  "better  than  average" 
pictures  and  eliminating  those  which 
do  not  come  up  to  this  mark.  And 
better  than  average,  in  these  days, 
means   a   great   deal. 

As  a  matter  of  fact,  the  Artco  Pro- 
ductions are  but  the  first  of  the  new 
Hodkinson  tine.  Beginning  with  these 
pictures  the  Hodkinson  organization  is 
handling  three  other  new  lines  of  big 
product.  The  announcement  of  the  next 
will  be  made  in  a  short  time,  and  the 
trade  will  be  notified  of  the  others  in 
due  succession. 

In  regard  to  the  "Four  Star"  series, 
Mr.  Hodkinson  believes  that  he  has 
here  a  product  thoroughly  worthy  of 
standing  out  as  the  first  of  his  new 
series. 

Author,    Director,    Producer,    Star. 

Augustus  Thomas,  the  author  of  "As 
a  Man  Thinks,"  is  one  of  the  most 
successful  American  dramatists,  with  a 
world-wide  reputation.  George  Irving 
has  an  enviable  reputation  ea»ned  by 
his  many  successful  productions. 

As  a  producer  Harry  Raver  has  ac- 
quired the  distinction  of  doing  some- 
thing different.  His  reputation  as  a 
producer  of  feature  pictures  rests  upon 
many  well  knswn  sucsesses.  Mr.  "Raver 
was  also  the  first  to  bring  such  well 
known  stage  stars  to  the  screen  as 
Ethel  Barrymore,  Dustin  Farnum,  Dig- 
by  Bell  and  others. 

The  cast,  chosen  for  special  types,  is 
headed  by  Leah  Baird,  known  for  her 
portrayal  of  emotional  roles.  In  "As 
a  Man  Thinks,"  she  is  given  opportunity 
to  wear  evening  gowns  and  tailored 
creations  that  will  arouse  the  admiration 
of  the  feminine  part  of  the  audience. 
In  support  are  such  well  known  ac- 
tors as  Henry  Clive,  Warburton  Gamble. 
Bettv    Howe,    Charles    C.    Brandt,    Alex- 


ander    Herbert,     Joseph     Smiley,     Mrs. 
Brundage  and  Mile.  Amazar. 

Brockliss    Gets     Foreign    Territory. 

J.  Frank  Brockliss,  Inc.,  has  secured 
the  entire  foreign  territory  for  the  first 
year's  output  and  is  arranging  to  give 
these  pictures  a  wide  circulation.  The 
only  open  territory  remaining  on  Four- 
Star  productions  is  the  Dominion  of 
Canada,  which  Mr.  Beck,  treasurer  of 
Artco  Productions,  Inc.,  expects  to  dis- 
pose of  very  soon. 

The  policy  of  the  firm  of  J.  Frank 
Brockliss,  Inc.,  for  the  ensuing  year  is 
to  deal  only  in  pretentious  photoplays 
of  out  of  the  ordinary  merit.  Sidney 
Garrett,  president  of  the  Brockliss  com- 
pany, is  enthusiastic  regarding  the  com- 
ing Leah  Baird-Augustus  Thomas  pic- 
ture plays. 


Liberal  Ideas  Shown  in 

Exploiting  Big  "U"  Film 

ORIGINAL  methods  are  employed 
by  Manager  J.  H.  "Curly"  Cal- 
vert, of  the  Universal  Exchange, 
Omaha,  in  booking  "Hearts  of  Human- 
it}'."  Manager  Calvert  is  holding  pri- 
vate screenings  of  the  big  release  about 
his  territory,  in  each  instance  inviting 
not  only  exhibitors,  but  fifty  of  the 
leading  citizens  of  the  city  where  the 
screening  is   being  held. 

In  Omaha  the  picture  was  screened 
at  the  Brandeis  Theatre  for  a  week's 
run,  beginning  March  16.  Leading 
citizens  of  Omaha  were  invited  along 
with  representatives  of  the  press. 
Manager  Calvert  distributed  mailing 
cards  and  asked  those  with  the  cards 
to  write  their  true  opinion  of  the  pic- 
ture.    Every  card  was  highly  favorable. 

At  the  Strand,  Sioux  Falls,  S.  D., 
Manager  Dundas  held  a  private  "milk- 
man's matinee"  after  the  last  show  of 
the  evening.  Operator  G.  W.  Benne- 
witz  gave  the  picture  perfect  projec- 
tion. Nearly  300  people  saw  the  pic- 
ture. 

At  York,  N»b.,  where  Sunday  shows 
are  unknown,  a  private  screening  was 
held  Sunday  afternoon,  members  of 
the  local  welfare  board  attending.  An 
overseas  soldier  in  the  audience  swore 
the  battle  pictures  were  made  in  France* 
Erery  criticism  here,  too,  was  favorable. 
A  similar  experifence  was  at  Sioux  City, 
Iowa,  where  the  picture  was   screaned. 


Carey  Workers  Return  from  Service. 

When  Harry  Carey  returns  to  Uni- 
versal City  from  his  5,000  mile  personal 
appearance  tour  of  the  West  he  will 
be  greeted  by  nine  former  members  of 
his  company  who  have  just  been  mus- 
tered out  of  the  army.  Johnnie 
Thwaites,  wounded  at  Messinae.  has 
returned  to  Universal  City;  Teddy 
Brooks,  decorated  with  the  war  cross; 
Sid  Rockwell,  formerly  assistant  direc- 
tor; Walter  Kirkpatrick  and  George 
Lackey,  who  have  seen  service  in  the 
camouflage  corps ;  William  Ormond, 
wounded  at  Chemin  des  Dames;  Wil- 
liam Gettinger,  who  went  through  the 
Argonne;  Sergeant  Wilson  Carruthers, 
one  of  the  famous  "Princess  Pats,"  and 
G    F.    McGonigle. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1627 


r^ 


<^  » ,-•      ■ 


News  of  Los  Angeles  and  Vicinity 


By  A.  H.  GIEBLER 


A  /Fj.  ■  j  iriffifj  .- 


a_ 


Plans  for  Making  and  Distributing  Product 

of  United  Artists  Taking  Definite  Shape 


HIRAM  ABRAMS,  the  newly  ap- 
pointed manager  of  the  United 
Artists  Association,  left  Los  An- 
geles for  New  York,  where  the  general 
headquarters  for  distribution  of  the  Ar- 
tists  combine   will   be   maintained. 

Benjamin  Schulberg,  the  assistant 
manager  of  the  new  company,  is  already 
in  the  East  where  a  conference  between( 
the  three  chiefs,  Oscar  A.  Price,  the 
president,  Abrams  and  Schudberg,  will 
be  held  for  the  purpose  of  working  out 
distribution  and  release  plans  for  the 
films  turned  out  by  the  four  artists. 

The  appointment  of  the  three  named 
executives  indicates  an  intention  on  the 
part  of  the  independent  stars  to  push 
their  plans  in  a  vigorous  manner.  Os- 
car A.  Price,  the  president  of  the  United 
Artists  Association,  resigned  his  posi- 
tion as  assistant  to  the  Director  General 
of  Railways  to  become  the  head  of  the 
star  combine.  Mr.  Price  conducted  the 
national  publicity  for  the  Second  Liberty 
Loan,  and  came  under  the  notice  of  Wil- 
liam G.  McAdoo,  now  head  counsel  for 
the  four  stars,  who  was  then  Secretary 
of  the  Treasury  and  Director-General  of 
Railways.  His  marked  ability  caused 
Mj.  McAdoo  to  name  him  as  his  assist- 
ant. 

Lubin   Looking  Around. 

Sigmund-(Pop)  Lubin,  pioneer  picture 
producer  from  Philadelphia,  who  is  in 
Los  Angeles  to  look  around  and  enjoy 
the  climate  for  a  while,  admits  that  he 
may  again  take  a  flyer  in  the  picture 
game  and  that  he  foresees  a  great  future 
for  the  art. 

Mr.  Lubin  entered  the  motion  picture 
business   nearly  17  years   ago,  when   kis 


pictures  were  very  short  films  depicting 
moving  trains  and  street  cars  and  chases 
and  things  of  that  sort.  Mr.  Lubin  de- 
clares that  it  rather  does  him  good  to 
see  the  best  known  stage  stars  anxious 
to  get  into  the  films. 

"I  remember,"  he  says,  "when  an  actor 


Sigmund    Lubin. 

was  insulted  if  you  suggested  that  he 
appear  in  the  films.  You  can't  insult 
them  with  a  contract  now.  If  we  did 
get  any  actors  in  the  early  days  we  had 


to  make  them  up  so  no  one  would  rec- 
ognize them  or  they  wouldn't  work.  I 
may  go  into  the  film  producing  business 
again,  but  when  they  talk  of  the  mil- 
lions it  costs  to  get  anywhere  now,  it 
makes  me  stop  and  think." 

What    the    Stars    Are     Doing. 

Douglas  Fairbanks,  who  has  just  com- 
pleted his  last  picture  for  Artcraft  en- 
titled "The  Knickerbocker  Buckaroo," 
has  leased  the  W.  H.  Clune  studio  on 
Melrose  avenue,  and  will  start  his  first 
picture  there  as  soon  as  new  stages  and 
other  improvements  now  being  made  are 
completed. 

Mary  Pickford  has  finished  "Daddy 
Longlegs,"  her  first  release  under  her 
contract  with  the  First  National  Exhib- 
itors Circuit,  and  will  move  to  the  Brun- 
ton  studio  to  make  the  two  other  pic- 
tures that  will  complete  her  contract 
for    the    First    National. 

D.  W.  Griffith  has  three  films  to  make 
for  the  First  National  people  before  he 
can  begin  operations  as  a  member  of 
the  Four  Star  combine  ;  and  Chaplin  has 
six  comedies  to  deliver  on  his  First  Na- 
tional  contract. 

It  is  thought  now  that  productions  of 
at  least  two  of  the  Big  Four  will  be 
ready  for  exhibitors  by  the  first  of  Sep- 
tember. 

Donovan    Company    Enters    Field. 

The  Donovan  Photeplay  Company, 
which  was  organized  a  few  weeks  ago, 
has  been  operating  at  419  Lorraine  Bou- 
levard, has  just  completed  its  first  pro- 
duction, a  two-reel  picture  entitled  "The 
Valley  of  the  Shadow." 

Jack  Donovan,  who  is  well  known  to 
the  profession,  and  is  the  head  of  the 
new  company  as  well  as  its  leading 
player,  was  honorably  discharged  f-rom 
the  Government  Air  Service  at  the  Rean 


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Alice  Brady  Has  Unlimited  Possibilities  in  "Marie  Ltd." 

Her  part  in   the  Select  feature  calls  for  a  wide  range   of  expre   seion. 


1628 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


aviation  field  on  January  8th.  Mr.  Don- 
ovan states  that  his  company  will  make 
several  more  two-reel  pictures  and  then 
will  begin  production  of  five-reel  fea- 
tures of  the  comedy-drama  type. 

Lloyd  to   Become  Independent  Producer. 

Frank  Lloyd,  director  at  the  Fox  stu- 
dios in  Hollywood,  announced  on  March 
4th  that  he  had  severed  his  connection 
with  the  Fox  company,  and  will  shortly 
go  into  film  production  on  his  own  ac- 
count. Mr.  Lloyd  has  directed  a  num- 
ber of  the  William  Farnum  pictures, 
among  them  "Les  Miserables,"  and  "A 
Tale  of  Two  Cities." 

Christie  Films   in   England. 

Charles  H.  Christie,  business  manager 
of  the  Christie  Comedy  Company,  has 
signed  a  new  contract  with  the  Gau- 
mont  Film  Hire  Service  whereby  that 
distributing  organization  will  continue 
to  release  Christie  comedies  for  another 
year.  According  to  reports  from  the 
Gaumont  Service,  75  per  cent,  of  all  the 
theatres  in  England  are  running  the 
Christie    films. 

Warner    Production    Begun. 

H.  B.  Warner,  who  has  finished  his 
stage  engagement  in  the  East,  reached 
Los  Angeles  last  week,  and  began  work 
Monday  at  the  J.  D.  Hampton  studio  on 
his  first  picture  under  the  new  manage- 
ment, "The  Man  Who  Turned  White," 
from  a  story  by  F.  McGrew  Willis.  Bar- 
bara Castleton  wifl  play  the  heroine  of 
the  story,  and  Robert  McKim,  Walter 
Perry,  Frank  Lanning  and  Jay  Dwig- 
gins  will  interpret  the  chief  supporting 
characters. 

Sloman    Directing   "The   Westerner." 

"The  Westerner,"  a  Stewart  Edward 
White  story,  has  been  begun  at  the 
Brunton  studios  this  week  under  the  di- 
rection of  Edward  Sloman,  former  di- 
rector at  the  American  studios  at  Santa 
Barbara.  Forrest  Stanley  heads  the  cast 
of  players. 

Clergymen  Visit  Studio. 

Three  noted  clergymen,  visitors  in  Los 
Angeles,  were  piloted  around  the  Hamp- 
ton studio  grounds  one  day  last  week  by 
J.  Warren  Kerrigan  and  William  Des- 
mond. The  priests  were  the  Very  Rev. 
John  Cavanaugh,  president  of  Notre 
Dame  University;  Father  E.  P.  Murphy 
of  Portland,  Ore.,  who  wears  a  war 
medal;  and  Father  P.  F.  McAran,  of 
New  York.  The  clergymen  had  never 
before  visited  a  studio  and  they  dis- 
played great  interest  in  the  making  of 
moving  pictures.  Father  Cavanaugh  de- 
clared that  it  was  a  wonderful  industry 
and  he  does  not  believe  he  has  lost  his 
illusions  because  he  has  been  inside  a 
studio. 

Cole   on   West  Coast. 

R.  C.  Cole,  of  Robertson-Cole,  film 
distributors,  arrived  in  Los  Angeles  on 
March  4,  to  attend  to  business  affairs 
in  connection  with  his  company.  This 
is  Mr.  Cole's  first  visit  to  the  film  cap- 
ital since  he  entered  the  picture  indus- 
try. 

Smiling  Billy  a  Benedict. 

A  passport  clerk  in  the  Federal  build- 
ing of  Los  Angeles  spilled  the  beans 
for  Smiling  Billy  Parsons — who  has  been 
keeping  his  marriage  a  profound  secret 
— when  he  made  application  for  pass- 
ports to  the  British  Isles,  France,  Spain, 
Turkey  and  the  Balkans,  for  himself 
and  his  wife,  Mrs.  Levita  Parsons,  who 
was  recognized  at  once  by  the  clerk  as 
Billie    Rhodes.      Isadore    Bernstein    and 


several  employes  of  the  National  studio 
admitted  that  Parsons  and  Miss  Rhodes 
had  been  married,  but  they  would  not 
say  when  the  wedding  took  place.  Air. 
Parsons  and  Miss  Rhodes  and  other 
members  of  Mr.  Parsons'  company  plan 
to  make  a  tour  of  the  world,  and  will 
make  comedies  in  every  country  they 
visit. 

Fund   to   Prevent   Freak   Laws. 

A  dinner  dance  and  entertainment  will 
be  given  by  men  and  women  connected 
with  the  making  and  distribution  of 
motion  pictures  at  the  New  Dome  Cafe 
in  Venice  on  the  evening  of  April  24, 
to  raise  funds  to  fight  against  unjust 
legislation,  freak  laws  and  detrimental 
discrimination  in  connection  with  the 
moving  picture  industry.  The  affair  is 
being  arranged  by  officials  of  the  Thea- 
tre Owners'  Association  and  is  in  charge 
of  a  committee  composed  of  Glen  Har- 
per, F.  A.  MacDonald,  Bert  Lustig  and 
J.   M.  Young. 

Sentence   Cut  to   Three  Years. 

The  sentence  of  Robert  Goldstein,  Los 
Angeles  motion  picture  producer,  con- 
victed in  United  States  Judge  Bledsoe's 
court  of  violation  of  the  espionage  act 
for  producing  the  film,  "The  Spirit  of 
76,"  has  been  commuted  by  President 
Wilson.  Goldstein  was  sentenced  on 
April  29  last,  to  serve  ten  years  in 
the  Federal  penitentiary  on  McNeil  Is- 
land and  to  pay  a  fine  of  $5,000.  Ad- 
vice that  came  from  Washington  this 
week  said  the  sentence  had  been  re- 
duced to  three  years'  imprisonment  and 
the  fine  has  been  remitted.. 

Stars'   Cars    Hit   Boys. 

Two  Los  Angeles  boys  have  had  the 
distinction  of  being  hit  by  automobiles 
belonging  to  film  stars  during  the  past 
week.  One  of  the  machines  belonged 
to  Olive  Thomas  and  the  other  to  Clara 
Kimball  Young.  Both  boys  had  to  be 
sent  to  hospital  for  repairs,  but  both 
are   recovering. 

Visitors  from  Vancouver. 

Mr.   and    Mrs.   J.   A.   McGill,   of   Van- 
couver,  have   been   visiting  in   Los   An- 
geles.    Mr.    McGill   operates   three   pic- 
ture houses  in   his  home  town. 
Miller   Has   Been   111. 

Fred  A.  Miller,  of  the  California  Thea- 
tre, who  has  been  ill  for  two  weeks,  is 
recovering  and  expects  to  be  back  on 
the  job  in  a  few  days. 

New  $3,000,000  Studio  in  Hollywood. 

F.  S.  Reed,  manager  of  a  new  cor- 
poration known  as  The  Bonnie-Reed 
Film  Manufacturing  Company,  has  an- 
nounced that  his  company  proposes  to 
build  a  large  film  plant  at  Bronson  ave- 
nue and  Wilton  place,  Hollywood, 
which  will  contain  at  least  ten  separate 
studios  for  as  many  stars,  and  which 
will  cost  in  the  neighborhood  of  $3,000,- 
000  when   completed. 

Mrs.  Prudence  Bonnie,  who  has  had 
some  experience  in  acting  before  the 
camera,  and  W.  H.  Henning,  are  asso- 
ciated with  Mr.  Reed  in  the  project,  and 
a  studio  at  Niles,  California,  owned  by 
the  company,  will  be  moved  to  Holly- 
wood. 

Mr.  Reed  is  the  inventor  of  the  em- 
bossed film,  which  it  is  claimed  gives 
the  same  appearance  of  depth  as  is 
given  in  stereoscopic  views,  and  he 
plans  to  manufacture  and  sell  this  film 
to  his  tenants  at  the  proposed  new 
plant. 

The  site  selected  for  the  studio  has 
caused    an    uprising    of    the    citizens    of 


Hollywood  who  live  near  the  location, 
who  claim  that  the  erection  of  a  studio 
there  will  cause  private  property  to 
depreciate  in  value.  A  delegation  of 
citizens  made  a  vigorous  protest  be- 
fore the  Public  Welfare  Committee  ask- 
ing that  a  tract  of  thirty-five  acres, 
which  includes  the  site  of  the  Bonnie- 
Reed  plant,  be  excluded  from  moving 
picture   zone    No.   2. 

The  committee  took  the  protest  un- 
der advisement  with  the  understanding 
that  it  would  be  considered  later  in  con- 
nection with  the  proposed  regulatory 
ordnance  no  wbeing  prepared.  The  out- 
come   is    awaited   with    interest. 


Studio  Shots 

VERNE    HARDIN    PORTER,    photoplay 
author,  has  taken  a  bungalow  at  Ven- 
ice,   and    on    Saturday    evening    gave 
a  housewarming  to  his  friends  of  the  film 
world. 

Edith  Roberts  is  playing  at  the  Ince 
studio  opposite  to  Charles  Ray  in  his  new 
production. 

William  Desmond  has  finished  "The 
Mints  of  Hell"  for  the  Jesse  D.  Hamp- 
ton Company,  the  final  scenes  having  been 
taken  in  the  snow  at  Truckee. 

Jack  Mower,  leading  man  for  May  Al- 
lison in  her  new  Metro  picture,  has  gone 
north  to  look  after  his  goat  ranch. 

Bessie  Love  was  honor  guest  at  the 
Exhibitors'  luncheon  at  the  Alexandria 
Hotel. 

Lila  Lee  has  returned  to  the  Lasky 
studio  after  a  vacation  of  six  weeks  in 
the  East. 

Charles  Swickard  will  direct  May  Alli- 
son in   her  next  Metro   production. 

Niles  Welch,  Julia  Faye,  Gertrude 
Claire  and  William  Conklin  are  the  chief 
supporters  of  Enid  Bennett  in  her  coming 
Ince   picture. 

Jack  Holloway,  back  from  the  army,  is 
assisting.  Thomas  Heffron,  director,  at  the 
Jesse  Hampton   studio. 

Al  Ray  is  limping  around  the  Fox  lot 
this  week,  the  result  of  having  stepped 
on  a  nail  which  punctured  his  foot  through 
his  shoe.  • 

Earle  Williams  has  begun  production 
on  "Mons.  Picard,"  at  the  Vitagraph  plant, 
under  the  direction  of  James  Young. 
Kathryn  Adams  is   his  leading  woman. 

Sylvia  Bremer  has  returned  to  Los  An- 
geles after  having  appeared  in  several 
Eastern  made  productions  during  her  stay 
in  New  York.  Miss  Bremer  has  been 
granted  a  divorce  in  the  Los  Angeles 
courts  from  her  husband,  Edwin  A.  Mor- 
rison,  a    theatrical   manager    of   Australia. 

H.  E.  Herbert  is  Dorothy  Dalton's  new 
leading    man. 

Frank  E.  Woods,  supervising  director 
at  the  Famous  Players-Lasky  studio, 
sprained  his  back  while  working  in  his 
garden  and  was  laid  up  for  several  days. 

Gloria  Swanson  is  expecting  her  father, 
Capt.  Joseph  Swanson,  who  has  been  with 
the  American  Army  in  France,  to  come 
to  Los  Angeles  soon,  where  he  will  make 
his  home.  Capt.  Swanson  expects  to  be 
released   in   the   near   future. 

Wheeler  Oakman,  just  returned  from 
overseas,  has  been  engaged  as  Viola 
Dana's  leading   man. 

A  colored  footman  in  uniform  now 
stands  guard  at  the  entrance  of  the  ad- 
ministration building,  modeled  after  the 
Mount  Vernon  home  of  George  Washing- 
ton, at  the  new  Ince  studio  at  Culver  City. 

John  Gilbert  has  returned  from  a  be- 
lated honeymoon,  which  he  and  his  bride 
spent    in    the    northern    part    of    the    state. 

Jack  Curtis  will  play  an  important  sup- 
porting role  in  the  new  Lewis  Stone  pro- 
duction. 

Joseph  De  Grasse  is  directing  Dorothy 
Dalto'n   in   her  current  Ince  picture.     Joe's 


March  22,  1919 


THE     MOVING     PICTURE     WORLD 


1629 


latest  production  is  "The  Wild  Cat  of 
Paris,"   with   Priscilla   Dean. 

Gladys  Brockwell  was  marooned  by 
heavy  rains  while  on  location  one  day 
last  week,  which  prevented  her  from 
keeping  an  engagement  to  appear  in  per- 
son at  Ray's  Garden  while,  her  new  pic- 
ture "The  Strange   Woman"   was   showing. 

An  engagement  has  just  been  an- 
nounced between  William  Desmond  and 
Mary  Maclvor,  his  leading  woman.  No 
date    has    been    set    for    the    wedding. 

Mary  Miles  Minter  and  her  mother  from 
Santa  Barbara  registered  recently  at  the 
Alexandria    for   a    few    days'    stay. 

R.  D.  McLean,  noted  actor  of  the  stage 
who  is  wintering  in  Dos  Angeles,  is  play- 
ing a  small  part  with  J.  Warren  Kerri- 
gan in  "The  Best  Man." 

R.  Cecil  Smith,  continuity  writer  for 
Thomas  H.  Ince,  has  been  confined  to  his 
home  by  illness. 

Dewis  S.  Stone,  his  director,  Dloyd  In- 
graham,  and  a  company  of  players,  have 
gone  to  Eureka  to  film  logging  camp 
scenes   in    a   coming   feature. 

Robert  Brunton  has  set  aside  a  suite 
of  offices  at  the  Brunton  studio  for  a 
corps  of  income  tax  specialists  to  assist 
the  stars  and  players  working  at  the 
plant  who  need  assistance  in  making  their 
returns  to  the  tax  collector  before  March 
15th. 

Olive  Thomas  has  gone  to  San  Fran- 
cisco to  make  additional  scenes  for  "Up- 
stairs and  Down." 


RAILS  AGAINST  WASTE  AND  LOST  ENERGY 

Fred.  B.  Williams  of  Detroit  Asserts  Distributor 
Is   Not   Properly   Co-operating   with    Showmen 


Exchanges  Fight  Removal  of 
Philadelphia  Censor  Board 

PHILADELPHIA  exchange  managers 
held  another  meeting  Monday, 
March  3,  at  the  Bellevue-Stratford, 
and  passed  resolutions  to  fight  the  new 
order  for  the  removal  of  the  present 
quarters  of  the  State  Board  of  Censors 
in  Philadelphia  to  Harrisburg.  The 
new  order  directed  against  the  inter- 
ests of  the  film  industry  in  this  section 
appears  to  be  contrary  to  what  the  Gov- 
ernor has  pledged  upon  his  election  to 
the  business  men  of  Pennsylvania, 
namely  an  administration  of  construc- 
tive legislation  instead  of  a  destructive 
one  even  for  the  film  industry. 

The  official  removal  notice  sent  by 
the  chief  executive  of  the  state  for  the 
removal  of  the  present  location  of  the 
censor  board  without  first  ascertaining 
how  it  would  effect  the  film  business 
appears  entirely  incompatible  with  the 
Governor's  assurances  and  promises  to 
the  business  interests  concerned.  Every 
effort  will  be  made  to  have  this  injus- 
tice rectified 'before  any  serious  damage 
is  suffered  by  the  exchangemen  in  this 
territory.  As  a  matter  of  fact  all  of 
the  important  exchanges  are  located  in 
Philadelphia,  and  there  should  be  every 
reason  why  the  Governor  should  not 
order  the  removal  of  the  board  until  he 
has  fully  investigated  the  situation  from 
all  angles.  A  committee  of  exchange 
managers  has  been  formed  to  call  upon 
the  Governor  and  explain  their  side  of 
the  matter. 


Barbara   Castleton  to   Lead  for   Warner. 

Barbara  Castleton  has  been  engaged 
as  leading  woman  for  Henry  B.  Warner, 
who  recently  arrived  in  California  to 
begin  production  for  Jesse  D.  Hampton, 
who  will  release  the  Warner  features 
through    Exhibitors-Mutual. 

Barbara  Castleton  is  well  known  to 
picture  enthusiasts,  having  appeared  in 
a  considerable  number  of  features.  Miss 
Castleton  is  a  native  of  Arkansas,  but 
was  educated  in  New  York.  She  began 
her  stage  career  in  the  success,  "It  Pays 
to  Advertise." 


UNLIMITED  space  has  been  freely 
given  by  all  the  trade  magazines 
on  articles  dealing  with  the  stu- 
pendous waste,  of  not  only  capital  but 
the  energy  devoted  to  the  advertising 
and  exploitation  of  the  products  of  all 
of  the  picture  producing  firms.  This 
willful  waste  has  brought  about  Gov- 
ernment investigations  which  have  re- 
sulted in  the  placing  of  a  higher  taxa- 
tion on  the  film  industry  and  the  mov- 
ing picture  theatres  than  on  any  other 
class  of  business  with  one  exception — 
and  that  is  the  manufacture  of  "deadly 
weapons." 

Is  the  moving  picture  industry  a 
business  or  a  disease?  Will  the  ex- 
ecutives at  the  head  of  this,  the  fifth 
greatest  industry,  continue  to  flounder 
around  in  the  sea  of  experiment  rather 
than  settle  down  to  legitimate  commer- 
cial principles  of  doing  business  and 
begin  to  wake  up  to  the  realization  that 
there  is  a  unity  of  mutual  interest  be- 
tween  the   exhibitor  and  the  producer? 

Waste  and  lost  energy  are  the  sub- 
jects to  be  dealt  with  in  this  article; 
criticism  of  the  business  methods  em- 
ployed by  the  producing  firms  is  farth- 
est from  my  thoughts,  so  we'll  dive  head 
first  into  the  subject. 

Every  producing  company  has  its  pub- 
licity department,  usually  managed  by 
the  best  men  available  in  the  business 
who  have  no  doubt  made  a  wonderful 
success  in  other  lines  of  business  and 
who  feel  confident  of  their  ability  to 
put  over  sensational  publicity  for  their 
various  releases,  but  not  being  in  any 
way  familiar  with  the  amusement  busi- 
iness  which  is  very  different  in  every 
particular  from  a  commercial  business, 
their  efforts  are  to  a  great  extent  lost 
as  far  as  the  direct  value  to  the  con- 
sumer is  concerned  or  the  theatre  pa- 
tron to  whom  the  commercial  adver- 
tiser always  directs  his  energy  for  the 
consumption   of   the   article   to   be   sold. 

What    Becomes    of   Publicity. 

This  waste  of  energy  is  owing  to  the 
fact  that  the  efforts  are  not  exerted  in 
the  proper  channels  for  direct  results, 
or  in  other  words  the  exhibitor  in  the 
territory  has  not  been  conferred  with 
as  to  the  best  methods  to  reach  the 
patrons  of  his  theatre,  thereby  causing 
a  waste  of  both  energy  and  money  with 
no  results. 

The  managers  of  the  publicity  de- 
partments of  the  various  producing 
firms  have  a  list  of  the  newspapers 
throughout  the  country  and  mail  each 
of  these  papers  regularly,  press  stories 
and  data  descriptive  of  their  coming 
releases.  Ninety-nine  per  cent,  of  this 
is  waste,  for  in  almost  every  newspaper 
office  this  matter  is  dumped  into  the 
waste  paper  basket.  The  same  condi- 
tion exists  with  the  tons  of  advertising 
matter  mailed  to  the  exhibitor,  for  the 
average  exhibitor  will  not  take  the 
time  to  read  the  press  sheets  and  ad- 
vertising suggestions  which  have  been 
so  carefully  prepared  for  his  benefit, 
for  if  he  is  an  advertising  exhibitor  he 
feels  content  to  merely  advertise  the 
name  of  the  star  and  the  play  and  then 
raves    like    a    maniac    over    lost    money. 

The  publicity  inethods  as  outlined 
above    are    all    good,    the    principle    is 


based  upon  the  successful  results  as  ob- 
tained in  other  business  lines ;  the 
executive  offices  of  the  producing 
companies  are  being  handled  by  the 
greatest  and  best  business  men  in 
the  country,  but  the  value  of  the  "Fol- 
low Up  System"  or  "Producer  to  Con- 
sumer" system  of  advertising  has  al- 
most  been  overlooked. 

With  all  this  wonderful,  highly  effi- 
cient one  hundred  per  cent,  horse-power 
executive  ability,  working  consistently 
for  the  success  of  every  picture  release, 
and  receiving  the  hearty  co-operation 
of  all  of  their  branch  managers,  the 
fact  remains  that  it  is  a  case  of  positive 
lost  energy  by  going  up-grade  with  the 
brakes  all  set  tight. 

Practical     Remedy     Suggested. 

What  is  the  remedy?  Educational 
propaganda  direct  to  the  exhibitor  form- 
ing the  connecting  link  between  the 
publicity  departments  of  the  producing 
firms  and  the  exhibitor.  Various  at- 
temps  have  been  made  by  some  of  the 
companies  by  sending  a  Special  Repre- 
sentative to  call  on  the  trade,  but  in 
most  instances  this  "S-R"  has  been  a 
man  with  practically  no  experience 
whatever  in  the  business,  especially 
from  the  exhibitors'  side,  who  usually 
made  an  ass  of  himself  in  trying  to  tell 
the  other  fellow  how  to  make  a  success 
of  the  picture  business. 

The  result  is,  the  "S-R"  has  made  a 
fool  of  himself  and  also  belittled  the 
company  he  was  unfortunate  enough 
to  represent.  Why  have  not  some  of 
these  companies  conceived  the  idea  of 
securing  the  services  of  some  reputable 
and  successful  exhibitor  to  act  as  their 
special  representative  to  make  direct 
calls  on  the  exhibitor  who  is  struggling 
against  big  handicaps  and  work  with 
him  for  a  few  days,  devoting  his  time  to 
helping  him  realize  the  value  of  the  ad- 
vertising matter  he  receives  from  the 
producer,  help  him  to  properly  put  on 
a  picture  as  it  should  be  shown  to  se- 
cure its  full  value,  in  other  words,  give 
to  the  exhibitor  what  has  so  long  been 
promised — co-operation.  Cut  out  the 
waste  and  make  use  of  the  lost  energy. 


Montagu  Love  Appearing  in  "The  Net." 

Montagu  Love,  the  well-known  World 
Picture  star,  again  will  be  identified 
with  the  spoken  drama.  .  He  has  joined 
the  company  presenting  "The  Net," 
which  is  now  running  at  the  Forty- 
eighth  Street  Theatre,  New  York.  Mr. 
Love  is  playing  the  leading  role.  This 
does  not  mean  that  Mr  Love  has  for- 
saken the  screen.  A  story  for  a  super- 
picture  is  now  being  written  in  which 
Mr.  Love  is  to  create  the  pivotal  char- 
acter, and  as  soon  as  the  manuscript 
has  been  delivered  to  the  World. he  will 
again  take  up  his  work  as  a  film  star. 


Universal    Still    Adding    Press    Men. 

R.  L.  Crume,  well  known  Canadian 
newspaper  writer,  has  been  added  to 
the  Universal  Film  Exchanges,  Inc.  pub- 
licity staff.  Mr.  Crume  will  act  as  pub- 
licity manager  of  the  Montreal  ex- 
change. Mr.  Crume  is  now  engaged  in 
laying  out  publicity  campaigns  for  show- 
ings of  "The  Heart  of  Humanity"  in  the 
Montreal  territory. 


1630 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


ANNOUNCE   MINNEAPOLIS    TRADE   RULES 


Theatre  Men  Make  Own  Rights  Clear  in  Changed 
Articles  Handed  Hack  to  Film  Board  of  Trade 


^r 


HE  action  of  the  Theatrical  Pro- 
tective League  in  accepting  the 
five  trade  rules  of  the  Minneapolis 
Film  Board  of  Trade  and  adding  four 
strong  amendments  is  the  talk  of  Min- 
neapolis moving  picture  circles.  In  ex- 
plaining the  action  of  the  exhibitors 
organization  William  A.  Steffes,  presi- 
dent,  said: 

"The  report  of  the  Theatrical  Protec- 
tive League  shows  that  it  is  absolutely 
opposed  to  the  five  points  unless  they 
are  amended  to  some  extent.  Th^re.is 
no  question  but  that  the  rules  would  be 
a  benefit  to  all  exhibitors  if  they  would 
live  up  to  them,  but  we  cannot  see  why 
we  should  be  compelled  to  do  things 
that  the  Film  Board  of  Trade  requests 
us  to  without  first  giving  us  a  hearing 
in  the  matter.  And  furthermore,  the 
articles  state  what  would  happen  if  the 
rules  were  not  lived  up  to  by  the  ex- 
hibitors, but  do  not  state  what  the  ex- 
hibitors could  demand  in  case  the  board 
failed  to  live  up  to  the  articles.  The 
Theatrical  Protective  League  would  be 
glad  to  welcome  any  criticism  from 
out  of  town  exhibitors,  local  exhibitors, 
or  exchange  managers  of  the  articles 
as    we    have    them    amended. 

The  Film  Board  of  Trade  articles, 
with  the  amendments  passed  by  the 
Theatrical  Protective  League  added,  are 
as  follows  : 

All  transportation  charges  to  and  from 
the  exchange  must  be  paid  by  the  ex- 
hibitor. 

Since  the  film  business  is  entirely  a  cash 
business,  payments  for  film  rentals  must 
be  made  cash  in  advance  or  film  will  be 
shipped  C.  O.  D.  No  credit  will  be  ex- 
tended to  any  exhibitor.  Should  any  ex- 
hibitor refuse  a  C.  O.  D.  he  shall  not  be 
accorded  the  privileges  of  C.  O.  D.  ship- 
ments,   but    shall    be    furnished    film    only 


providing  film  rental  is  received  in  ad- 
vance of  shipment. 

(Amendment.)  Moved  and  seconded  that 
Article  II  be  approved,  providing  the  C. 
n.    D.   can   be   refused  with   a  just   cause. 

The  exhibitor  must  carry  out  all  terms 
as  specified  in  contracts  made  with  ex- 
changes. No  verbal  agreement  will  be 
recognized.  Exhibitors  are  cautioned  to 
read  carefully  all  terms  of  all  contracts 
signed. 

("Amendment.)  Motion  made  and  sec- 
onded that  Article  III  is  to  be  accepted, 
providing  the  following  clause  is  inserted: 
"All  exhibitors  of  this  organization  will 
abide  by  Article  III,  but  they  will  not 
recognize  or  adhere  to  any  rules  or  reg- 
ulations which  may  be  made  by  any  film 
exchange  or  exchanges  that  are  not  spe- 
cifically  stated   in   the   contract." 

Xo  change  of  subject  by  an  exhibitor 
shall  be  allowed  for  any  booking  within 
fourteen  days  of  such  play  date,  without 
payment  for  both  the  original  and  sub- 
stituted subjects,  it  being  understood  that 
exhibitor  may  play  the  original  subject  on 
any  later   date   the  exchange   has   open. 

(Amendment.)  Moved  and  seconded  that 
Article  IV  will  be  agreed  upon,  providing: 
Exchanges  will  live  up  to  Article  IV, 
which  means  if  they  substitute  a  show 
under  fourteen  days'  notice  of  play  date 
that  the  substitute  show  is  to  be  received 
gratis  by  the  exhibitor  with  the  original 
show  which  is  to  be  played  at  some  later 
date  which  can  be  agreed  upon  by  ex- 
hibitor and  exchange.  Further,  provid- 
ing that  if  an  exchange  cannot  furnish 
advertising  matter  at  least  fourteen  days 
in  advance  of  subject  we  will  consider 
this  as  a  breach  of  Article  IV  and  will 
therefore  claim  the  same  damages  from 
the  exchange  as  if  they  had  not  delivered 
the  show.  • 

No  film  shall  be  held  by  the  exhibitor 
beyond  play  dates  as  per  contract.  Any 
and  all  damages  occuring  to  an  exchange 
or  brother  exhibitor  through  disregard 
of  this  rule  shall  be  borne  by  the  ex- 
hibitor responsible. 


(Amendment.)  Moved  and  seconded  that 
we  agree  to  Article  V,  but  exhibitors  so 
disappointed  will  demand  a  substitute 
show  from  the  exchange  along  with  the 
original,  gratis,  and  all  cost  of  adver- 
tising on  said  picture  upon  presentation 
of  written  receipt  for  same  or  the  equiv- 
alent amount  of  two  shows. 

Whether  the  Film  Board  of  Trade 
will  accept  the  "riders"  inserted  in  their 
rules  by  the  Theatrical  Protective 
League  is  the  question  now  uppermost 
in  the  minds  of  moving  picture  men. 
Exchange  managers  have  been  rather 
reticent  on  the  subject,  although  sev- 
eral have  openly  criticized  the  amend- 
ments as  too  radical,  especially  to  those 
made  to  Articles  No.  IV  and  V. 


Pittsburgh's  Grand  Has 

Gala  Anniversary  Week 

THE  outstanding  event  in  Pitts- 
burgh's film  circles  the  week  of 
March  10  was  the  gala  celebration 
in  honor  of  the  first  birthday  anni- 
versar}'  of  the  million-dollar  Grand  on 
Fifth  avenue.  Just  one  year  ago  from 
that  time  the  handsome  structure,  which 
rose  from  the  ruins  of  the  old  Grand, 
to  the  best  entertainment  that  the 
photoplay  and  a  large  group  of  skilled 
musicians  could  provide^  The  success 
of  this  venture  has  been  phenomenal, 
and  a  year  has  justified  the  great  ex- 
penditure and  the  extensive  effort  to 
which  the  Harry  Davis  Enterprises 
Company,   the   owner,   went. 

A  year  of  success  has  determined  the 
management  to  continue  the  policy  it 
has  been  following  of  presenting  an 
extensive  and  exclusive  program  of  new 
pictures  each  week,  along  with  the  best 
that  may  be  obtained  in  music.  Its 
orchestra  of  thirty  musicians  is  now  a 
well-trained  organization,  and,  as  in 
the  past,  particular  attention  will  be 
given  to  making  the  new  musical  pro- 
gram both   high  class   and   entertaining. 

The  Grand,  which  is  the  most  beauti- 
ful playhouse  between  New  York  and 
Chicago,  smashed  all  records  for  busi- 
ness anniversary  week.  A  triple  fea- 
ture program  was  put  on  at  the  usual 
prices,  and  to  say  this  made  a  hit  with 
Pittsburgh  movie  .  fans  is  putting  it 
mildly. 


"Better    'Ole"   Breaks    Record. 

Manager  A.  L.  Shakman,  of  the 
Eighty-first  Street  Theatre,  New  York, 
notified  the  Cinema  Distributing  Cor- 
poration, leasing  "The  Better  'Ole"  to 
exhibitors  through  the  World  ex- 
changes, that  his  Monday  night  busi- 
ness of  March  10  with  this  picture  broke 
a  record.  The  Eighty-first  Street  is  one 
of  the  newest  and  largest  of  the  Broad- 
way "uptown"  houses.  Manager  Shak- 
man supplemented  his  regular  advertis- 
ing blotters  and  street-car  cards.  Where 
he  usually  gives  a  gist  of  what  his  show 
is  in  the  electric  lights  he  gave  the 
latter  over  to  this  slogan:  "Ullo,  I'm  in 
the  Movies  Now,  Old  Bill." 


An  Arch  of  Triumph  for  Benny  Leonard. 

Furnished  by  Syd  Chaplin  and  Doug  Fairbanks  at  a  party  at  the  Metro  studios. 
Under  the  arch  are  Leonard  and  his  manager,  Billy  Gibson,  Alice  Lake,  George 
D.     Baker     and     May    Allison.       At     the     left     is    David    H.     Thompson,     Metro     studio 

manager. 


Holzman    Reaches    Into    Kentucky. 

Philip  Holzman,  formerly  owner  of 
the  Novelty  Theatre,  Evansville,  Ind., 
has  embarked  in  an  enterprise  outside  of 
the  Hoosier  state  by  purchasing  the 
Grand  Theatre  of  Henderson,  Ky. 

Elaborate  remodeling  and  redecorat- 
ing will  take  place  this  summer  and  the 
Grand  will  be  ready  for  a  combination 
career  under  the  direction  of  Mr.  Holz- 
man  in   the  fall. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1631 


NEW    ILLINOIS    ORGANIZATION    WANTED 

Chicago  Local  of  M.  P.  E.  L.  Approves  Plans  for 
Commission  Government — Jack  Pickford  on  Grill 


THE  regular  monthly  meeting  of 
Chicago  Local,  Illinois  Branch,  M. 
P.  E.  L.  of  A.,  was  held  at  Frater- 
nity Hall,  Friday  afternoon,  March  7. 
The  meeting  was  well  attended  and 
proved  both  interesting  and  construc- 
tive. 

Early  in  the  proceedings  a  resolution 
was  moved  and  unanimously  adopted 
that  unless  Jack  Pickford  can  prove 
himself  not  guilty  of  the  allegations 
against  him  and  published  in  the  daily 
press  regarding  his  conduct  in  the 
United  States  Navy,  that  it  be  sug- 
gested to  exhibitors  throughout  the 
country  that  they  show  their  patriotism 
and  their  abhorrence  of  such  practices 
by  refraining  from  the  use  of  pictures 
in  which  he  appears. 

Approve    Constitutional    Changes. 

A  special  order  of  the  day  was  the 
report  of  the  committee  appointed  at 
the  last  meeting  to  prepare  the  neces- 
sary changes  in  the  by-laws  of  the 
league  for  the  commission  form  of  gov- 
ernment. The  committee  proposed  a 
constitution  and  a  set  of  by-laws  which 
were  unanimously  approved  after  being 
read. 

It  was  recommended  in  the  report  that 
a  new  organization  of  exhibitors  be 
brought  into  being  and  that  it  shall 
bear  the  name  of  the  Illinois  Exhibitors' 
Alliance,  and  further  that  it  should  be  a 
state-wide    organization. 

Some     of     the     Details. 

The  new  constitution  provides  for  the 
election   of   twelve   commissioners,   who 


shall  employ  a  secretary  and  appoint  a 
treasurer.  It  also  orders  that  at  each 
monthly  meeting  one  of  the  twelve  com- 
missioners shall  act  as  chairman  and 
preside  for  that  particular  month  at  the 
meeting  of  the  commissioners  as  well 
as  at  the  monthly  meeting  of  the  or- 
ganization. Thus  the  twelve  commis- 
sioners will  serve  so  that  there  will  be 
a  different  chairman  at  each  of  the 
twelve  monthly  meetings  held  during  the 
year. 

The  initiation  fee  has  been  set  at  $10, 
and  the  dues  have  been  fixed  at  $1  per 
month.  In  addition,  it  is  provided  that 
$1  per  month  shall  be  paid  by  each 
member   to   the   contingent   fund. 

Unit    Organizations    in    States. 

It  was  the  prevailing  opinion  of  those 
present  at  the  meeting,  that  judging 
from  the  past  experience  of  exhibitors' 
organizations,  it  will  be  better  for  every 
state  that  each  shall  have  its  own  unit 
organization,  thus  adhering  to  the  state 
rights  plan,  while  each  state  organiza- 
tion will  take  care  of  any  adverse  legis- 
lation or  questions  that  may  arise  in 
that  state. 

Every  exhibitor  in  Illinois,  who  is  not 
interested  financially,  or  otherwise,  in 
any  other  department  of  the  moving  pic- 
ture industry,  is  entitled  to  membership 
in  the  Illinois   Exhibitors'  Alliance. 

It  was  then  unanimously  agreed  that 
the  present  officers  of  the  Chicago  or- 
ganization, known  as  the  Motion  Pic- 
ture Exhibitors'  League,  shall  continue 
in  office.  This  was  done  in  order  to 
hold    that    organization    intact,    so    that 


in  case  of  need  the  members  may  meet 
and  decide  on  any  policy  that  may  be 
required  for  mutual  protection. 

Discuss    Censorship    Situation. 

The  censorship  situation  in  Chicago 
and  the  state  of  Illinois  was  next  dis- 
cussed. While  taking  the  position,  as  a 
matter  of  principle,  that  they  were  op- 
D  ed  to  censorship  of  any  kind  for  mov- 
ng  pictures,  the  members  held  that,  as 
a  matter  of  expediency,  it  was  best  to 
meet  the  present  situation  in  the  most 
practical  way.  It  was  pointed  out  that 
the  Chicago  .  Censorship  Commission  is 
endeavoring  to  have  the  Buck  bill  so 
amended  that  Chicago  will  be  permitted 
to  censor  pictures  concurrently  with  the 
state  censor  board,  which  means  a  dou- 
ble censorship  for  pictures  exhibited  in 
Chicago  and  a  double  tax  on  producers. 

To  escape  this  evil  of  double  censor- 
ship, the  members  of  the  Illinois  Exhib- 
itors' Alliance  decided  to  favor  "a  uni- 
form, state-wide,  intelligent  censorship." 

And  here  the  writer  begs  to  ask:  How 
are  we  to  get  intelligent  censorship  from 
a  state  board?  Has  Ohio  or  Pennsyl- 
vania   furnished    such    censorship? 

Is  it  possible  to  get  men  and  women 
on  a  state  censor  board  who  will  give  us 
intelligent    censorship? 

Appointments  of  this  kind  are  more 
or  less  controlled  by  politics,  and  they 
are  prone  to  be  bestowed  on  candidates 
for  the  positions  in  order  either  to  dis- 
charge past  obligations  or  are  conferred 
as  favors  in  order  to  win  future  political 
support. 

Buck  Bill  Should  Be  Defeated. 

The  writer  would  strongly  advise  ex- 
hibitors in  Illinois,  and  everybody  inter- 
ested in  the  moving  picture  business,  to 
defeat  the  Buck  censorship  bill  at 
Springfield  at  this  session  of  the  legisla- 


MtlllllHllllllllifllin!IMUIiaillHinillBlllilllll!IBilliaiMllliHiaill)<liniHinMIMI«l(IIUillHlMllinBll]ihlll| 


HMlltl  ■tlllllllBlllllllllWIlllllllllMHIIHlllBlf  llllHlllMllllinHBIIItimiWIIIIIIHIIIMIUinilllMMIHIIIIl 


"As  a  Man  Thinks"  Presents  Some  Beautifully  Artistic  Scenes. 

Given    by    Director    George    Irving    in    the    Hodkinson    picture,    featuring   Leah    Baird. 


1632 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


A.  Neff,  at  that  time  national  president 
of  the  M.  P.  E.  L.  of  America,  was  in- 
strumental in  getting  it  passed.  He  died 
several  years  ago,  but  shortly  after  the 
passage  of  the  bill  he  assured  the  writer 
that  it  was  only  an  experiment.  He 
died,  however,  knowing  that  state  cen- 
sorship has  not  fulfilled  his  expecta- 
tions. 

Why  was  "The  Birth  of  a  Nation"  re- 
fused a  permit  in  Ohio? 

It  was  plainly  and  clearly  a  matter  of 
politics,  as  everyone  on  the  inside  knows, 
and  an  outrage  on  the  man  who  pro- 
duced the  picture. 

Fight  state  censorship  everywhere  to 
the  last  gasp. 

His  Unfitness  as  a  Censor 
Proven  by  E.  P.  Overholzer 

UNDER  the  head  "Don't  You  Pity 
.  Pennsylvania,"  in  the  Herald-Ex- 
aminer of  Sunday,  March  2,  Kitty 
Kelly,  the  moving  picture  critic  of  that 
paper,  had  a  most  interesting  article  on 
the  recent  speech  made  by  Ellis  P.  Over- 
holzer, secretary  and  member  of  the  cen- 
sorship board  of  Pennsylvania,  before 
the  Chicago  Censorship  Commission. 

The  narrow-mindedness  of  this  state- 
appointed  censor  of  films  is  especially 
shown  in  one  of  the  statements  made  by 
him  on  that  occasion.  It  reads :  "Of 
course,  I  approve  of  the  pictures  under 
the  law,  but  there  are  scarcely  any  that 
I  really  approve  of."  Many  other  state- 
ments made  by  Mr.  Overholzer  in  his 
Chicago  speech  reveal  an  utter  absence 
of  fairness  and  honest  critical  judgment. 
Kitty  Kelly's  article,  which  follows,  will 
show  that. 

A  prophet  came  out  of  Pennsylvania,  Ellis 
P.  Overholzer,  and  projected  his  practice  of 
state  censorship  into  the  Illinois  iris  through 
the  City  Council's  censorship  committee  the 
other  day.  Mr.  Overholzer,  secretary,  and  one 
of  three  members  of  the  Pennsylvania  board 
appointed  by  the  Governor,  explains  that  he 
is  a  university  man,  "something  on  a  his- 
torian," once  a  teacher  and  once  a  dramatic 
critic,  and  he  is  out  abroad  in  the  country 
urging  states  immediately  to  pass  legislation 
for  state  censorship,  so  that  the  censors  may 
get  together  in  a  "congress"  and  tell  producers 
what   is   acceptable   and  what  isn't. 

And  these  are  some  of  the  statements  this 
gentleman,  who  had  oversight  of  12,000,000  feet 
of  film  last  year,   made  : 

"The  moral  character  of  pictures  is  not  im- 
proved ;  temporarily  there  has  been  some  little 
betterment  since  the  war's  end  in  the  develop- 
ment of  comedy  drama,  but  I  do  not  expect 
the   condition    to    last. 

"The  fact  that  our  rulings  are  subject  to 
the  revisions  of  the  courts  of  common  pleas  a 
little  deters  us  from  doing  as  much  as  we 
should  like  to  do,  for  we  do  not  always  find 
the  courts  with  us." 

Mr.  Overholzer  lamented  that  a  censor  board 
should  be  subject  to  any  such  court,  but  griev- 
ingly  admitted  that  he  had  been  informed  it 
couldn't  be   legally   avoided. 

Mr.  Overholzer  accused  the  picture  people  of 
doing  everything  possible  through  their  titles 
to  get  people  into  the  picture  theatres  And 
he  read  a  long  list  of  "lurid  names"  compiled 
a_bout  three  years  ago  !  The  only  modern  one 
he  mentioned  was  "Virtuous  Wives,"  Anita 
Stewart's  success  made  out  of  Owen  Johnson's 
best  seller  novel.  "We  had  to  let  that  go 
through.  I  understand  it's  the  name  of  a  book, 
and  we  have  to  allow  some  leeway  when  a  book 
title  has  been  used,"  he  admitted. 

When  speaking  of  the  influence  of  the  motion 
picture  on  the  country  more  than  on  the  city 
■he  asserted  that  "the  women  who  used  to 
-wear  old-fashioned  clothes  now  go  around  in 
clothes  modeled  after  Madame  Petrova's." 

Alas !  for  the  judgment  of  the  omnipotent 
Overholzer  that  he  should  have  picked  the 
form-molded,  taper-waisted  togs  of  Petrova  to 
saddle  on  the  country  cousins  when  he  had  such 
as  Billie  Burke,  Mary  Pickford,  Norma  Tal- 
madge  and  dozens  more  to  set  for  his  fashion 
leaders  !     He  made  a   real  faux  pas  there  ! 

And  here  is  his  crowning  sentiment: 

"Of  course,  I  approve  of  pictures  under  the 
law,  but  there  are  scarcely  any  that  I  really 
approve  of." 

Now,  really,  ought  the  world's  greatest  amuse- 


ment be  put  into  the  hands  of  any  one  or  any 
body  of  people  so  unappreciative  of  it,  and  so 
out  of  sympathy  with  it,  who  sees  only  the  bad 
of  it,  and  is  blinded  to  the  good  and  the  prom- 
ise? 

Would  you  who  enjoy  seeing  pictures  like 
to  see  them  under  the  thumb  of  Ellis  P.  Over- 
holzer? 

Peter  J.  Schaefer  Back 

from  Sojourn  in  Florida 

PETER  J.  SCHAEFER,  of  Jones,  Lin- 
ick  &  Schaefer,  returned  from  Bel- 
laire,  .Fla.,  Monday  morning,  March 
3,  after  "three  weeks  of  splendid  golfing," 
to  quote  his  own  words.  "Nothing  both- 
ered me,  because  I  wouldn't  let  it,"  he 
said,  after  his  arrival.  "I  put  the  lid 
tight    down    on    business." 

Mr.  Schaefer  was  recently  appointed 
chairman  for  Illinois,  in  connection  with 
the  Buck  bill  for  state  censorship,  by  the 
N.  A.  M.  P.  I.,  at  a  recent  meeting  in 
New  York  City.  He  expected  to  meet 
Fred  Elliott,  secretary  of  that  organiza- 
tion, in  Chicago,  Tuesday;  but  at  the 
time  of  writing,  Friday  evening,  March  7, 
Mr.  Elliott  had  not  made  his  appearance. 

In  expectation  of  Mr.  Elliott's  arrival. 
Mr.  Schaefer  had  called  a  meeting  of 
representatives  of  the  trade,  from  all 
departments,  for  Thursday,  March  6, 
to  discuss  the  censorship  situation. 

McMillan  Affected  with 

Cancer  of  the  Tongue 

JH.  McMILLAN,  who  has  been  con- 
nected with  the  film  business  in 
*  Chicago,  in  various  capacities  for 
many  years  past,  and  who  has  been  un- 
fortunate in  several  business  ventures 
which  proved  failures,  has  been  stricken 
with  a  malignant  cancer  of  the  tongue 
which   threatens   his   life. 

He  was  recently  compelled  by  his  mal- 
ady to  resign  his  position  on  the  sales 
force  of  Select,  and  without  funds  he 
is  now  fighting  for  his  life  in  a  way  that 
has  won. the  admiration  of  his  friends. 
His  wife  and  two  young  children  are 
wholly  dependent  on  him,  which  makes 
his    lot    still   harder. 

Througn  the  aid  of  several  good 
hearts,  he  was  enabled  to  visit  the  Mayo 
Brothers  Hospital  at  Rochester,  Minn., 
for  an  operation ;  but  was  advised  that 
radium  treatments  were  necessary  be- 
fore an  operation  could  be  performed. 
These  treatments  are  expensive,  and 
being  without  funds,  he  was  unable  to 
take  them.  The  main  operation  will  be 
still  more  expensive. 

Several  film  friends  have  now  under- 
taken the  task  of  raising  sufficient 
money  to  save  his  life,  and  toward  this 
end  have  arranged  to  give  a  ball  at  the 
Madison  Square  ballroom,  Tuesday  ev- 
ening, March  18,  the  hall  having  been 
donated  for  the  occasion. 

William  E.  Heaney,  C.  H.  Sedell  and 
Frank  J.  Flaherty  are  on  the  relief  com- 
mittee, and  tickets  are  being  mailed 
broadcast  to  Chicago  and  Indiana  ex- 
hibitors and  others  in  the  trade  who 
know  Mr.  McMillan.  It  is  urged  that 
hearty  and  liberal  response  be  made  by 
all  who  receive  the  letter,  with  tickets 
enclosed,  from  the  committee.  The 
closing  paragraph  of  the  letter  reads 
as  follows  : 

"It  is  up  to  the  film  and  theatre  men 
to  help  a  fellow  brother  in  distress,  this 
being  the  first  time  that  one  of  our  own 
kind  has  been  in  need  of  help.  We  are 
enclosing  five  tickets  (one  dollar  each) 
which   we   ask   you  to  buy,   also   an   ad- 


dressed envelope  for  the  return  of  your 
money.  Kindly  do  what  you  can  to 
help  a  real  man  in  his  battle  for  life,  and 
send  your  money  in  as  soon  as  possi- 
ble, or  return  the  tickets." 

The  writer  need  scarcely  add  that  this 
is  a  most  worthy  case,  and  if  this  arti- 
cle should  be  read  by  any  film  men 
whose  hearts  prompt  them  to  aid  in 
saving  Mr.  McMillan's  life,  even  if  no 
tickets  have  been  sent  them,  they  can 
inclose  their  offering  in  a  letter  ad- 
dressed to  Frank  J.  Flaherty,  manager, 
Film  Clearing  House,  Inc.,  207  S.  Wa- 
bash avenue,  Chicago,  who  will  duly  ac- 
knowledge receipt  of  the  amount. 

Mr.  McMillan  has  worked  with  Mr. 
Flaherty  when  he  was  manager  of  Uni- 
versal and  of  Mutual,  and  for  the  past 
six  months  has  been  salesman  for  Se- 
lect in  Indiana  territory.  Select  has 
treated    the    sick    man    most    liberally. 

Advertising  Agency  Opened 
by  Irving  Mack  for  Exhibitors 

IRVING  MACK,  who  has  been  pub- 
licity and  advertising  manager  in 
Universal's  Chicago  office  for  the  past 
two  years,  resigned  that  position  Satur- 
day, March  8. 

Mr.  Mack  announces  his  intention  of 
opening  an  advertising  agency  in  Chi- 
cago to  assist  exhibitors  in  Chicago  and 
tributary  territory  in  putting  over  their 
feature  attractions  in  a  big  way.  He 
states  that  he  has  already  signed  con- 
tracts with  four  of  Chicago's  leading 
picture  theatres  to  do  their  newspaper 
and  special  advertising  and  that  he  ex- 
pects a  gradual  increase  in  that  line. 

In  addition  to  this  work  Mr.  Mack 
will  be  the  publicity  representative  in 
Chicago  for  several  moving  picture  stars 
and  also  for  a  number  of  film  com- 
panies. His  office  is  at  the  Mid-City 
Printing  Company,  40  N.  Wells  street. 
This  firm  prints  picture  theatre  pro- 
grams and  advertising  specialties,  and 
Mr.   Mack   is   part  owner. 

Before  joining  Universal  Mr.  Mack 
held  the  position  of  assistant  publicity 
manager  with  Jones,  Linick  &  Schaefer 
for  four  years,  and  prior  to  that  was 
connected  with  the  advertising  depart- 
ment of  the  White  City,  an  amusement 
park,  under  the  management  of  Morris 
Beifield. 

During  his  stay  with  Universal  Mr. 
Mack  proved  himself  a  live  wire,  and 
through  his  long  acquaintance  with  Chi- 
cago dailies  succeeded  in  getting  con- 
siderable   publicity    for    the    company. 

Lubliner  &  Trinz  Open 

Their  Twelfth  Theatre 

IUBLINER  &  TRINZ  opened  their 
twelfth  house,  the  Ellantee,  Satur- 
"^  day,  March  1.  This  theatre  is  lo- 
cated at  North  Clark  street  and  Devon 
avenue,  and  seats  1,500  persons.  The 
Ellantee  has  a  large,  well-to-do  neigh- 
borhood to  draw  from  and  its  future 
looks  very  promising.  The  name  of  the 
house  is  taken  from  the  initial  letters 
in  the  names  Lubliner  &  Trinz. 

The  opening  was  marked  by  the  usual 
crowds  for  such  an  occasion.  The  lead- 
ing feature  of  the  popular  program  was 
"Boots"  (Artcraft),  in  which  Dorothy 
Gish   appears   in   the   leading  character. 

An  orchestra  of  twelve  pieces,  led 
by  Lee  Brill,  and  a  large  Kimball  pipe 
organ  played  the  accompanying  and  spe- 
cial music. 

The   admission   to   the   Ellantee   is    17 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1633 


cents,    including    the    war    tax.      Julius 
Trinz    is    manager. 

Including  the  Lakeside,  on  Sheridan 
Road,  which  was  leased  from  the  Ascher 
Brothers  shortly  after  the  opening  of 
the  Pantheon,  the  Lubliner  &  Trinz  cir- 
cuit has  now  thirteen  houses.  All  the 
others    were    specially    built    by   them. 

Fred  R.  Martin  Now  with 
Film  Clearing  House,  Inc. 

FRED  R.  MARTIN,  well  known  in 
film  circles  in  Chicago,  the  Middle 
West  and  adjoining  territory,  re- 
cently received  honorable  discharge 
from  the  quartermaster  corps  of  the 
National  Army  at  Camp  Dodge,  la.,  with 
the  rank  of  sergeant.  It  took  just  six 
months  of  persistent  work  for  Fred  to 
gain  a  foothold  in  the  army,  but  his  con- 
tingent was  unable  to  go  across  the 
seas,  owing  to  the  lack  of  bottoms  in 
ocean  going  service. 

Fred  was  manager  of  the  G.  F.  Com- 
pany's office  in  Omaha  at  the.  time  he 
enlisted,  and  years  before  that  had  been 
a  member  of  the  Chicago  business  staff 
of  the  Moving  Picture  World  and,  later, 
traveling  salesman  for  Metro,  Fox  and 
Triangle  in  the   Middle  West. 

Not  being  in  a  financial  condition  to 
await  a  vacancy  in  the  ranks  of  the 
G.  F.  Company  which  had  been  prom- 
ised him,  Mr.  Martin  has  accepted  the 
position  of  special  representative  of 
Film  Clearing  House,  Inc.,  in  Iowa  and 
Nebraska.  This  territory  is  well  known 
to  him,  and  his  acquaintance  with  ex- 
hibitors in  it  will  doubtless  result  in  a 
repetition  of  his  former  successes. 

The  writer  can  commend  Fred  as  an 
honest  salesman,  who  looks  out  for  the 
interests  of  his  customers  as  well  as 
for  the  interests  of  his  company.  His 
former  successes  have  been  based  on 
that   policy. 

Navy  Seeking  Volunteers 
in  All  Branches  of  Service 

AT  the  present  time  the  navy  is 
particularly  in  need  of  young  men 
to  enlist  in  the  hospital  corps  and 
machinist  branch.  Yeomen  are  also  in 
demand. 

Young  men  between  the  ages  of  18  and 
25  who  have  had  a  fair  education  may 
enlist  as  hospital  apprentice,  second 
class.    Upon  enlistment,  the  young  man 


is  sent  to  one  of  the  special  schools 
that  have  been  established  for  the  in- 
struction of  men  of  the  corps.  At  this 
school  he  receives  a  thorough  elemen- 
tary course  of  instruction  in  anatomy, 
first-aid  and  emergency  surgery,  phar- 
macy and  chemistry.  Those  who  con- 
template the  study  of  medicine,  den- 
tistry, pharmacy,  etc.,  will  find  experi- 
ence gained  in  the  hospital  corps  to  their 
advantage. 

Men  who  have  had  a  limited  amount  of 
actual  shop  experience,  and  who  are  be- 
tween the  ages  of  18  and  35,  may  en- 
list as  machinist  apprentice  in  the  rat- 
ing of  "Fireman,  3rd  Class,  for  Ma- 
chinist Mate."  Those  enlisting  in  this 
branch  are  transferred  to  the  Machinist 
School,  Charleston,  S.  C,  where  they 
are  given  a  thorough  knowledge  of  the 
machinist  trade. 

The  Yeoman  branch  is  open  to  men 
•between  the  ages  of  18  and  30.     Candi- 


dates for  this  rating  must  write  a  legi- 
ble hand  and  be  competent  typists.  A 
knowledge  of  stenography  will  aid  the 
candidate  to  promotion,  but  if  he  is  not 
a  stenographer  at  the  time  of  enlistment, 
he  can  join  a  class  in  stenography  after 
hours.  This  affords  an  opportunity  for 
young  men  to  acquire  a  good  clerical 
knowledge. 

Apply  to  your  postmaster  for  further 
particulars,  or  write  direct  to  the 
Navy  Recruiting  Station,  Transporta- 
tion  Building,  Chicago,  Illinois. 

Levy   New   Mutual   Manager. 

Max  Levy,  who  has  been  city  sales- 
man for  Metro,  in  Chicago,  for  over 
two  years,  and  afterward  with  Cele- 
brated Players  in  a  similar  position  for 
several  months  past,  was  recently  ap- 
pointed manager  of  the  Chicago  office 
of  the  Exhibitors'  Mutual  Distributing 
Corporation.  He  succeeded  Dan  Don- 
nellan,  who  resigned. 


MICHELENA    BACK    IN    BIG    ATTRACTION 

Talented  Actress  Will  Appear  in  "Just  Squaw" 
Directed  by  George  Middleton — Ready  in  April 


AFTER  an  absence  from  the  screen 
of  more  than  a  year  word  comes 
from  the  Coast  that  Beatriz  Mich- 
elena,  who  is  still  fresh  in  the  minds  of 
the  motion  picture  industry  because  of 
her  previous  big  successes,  "Salomy 
Jane,"  "Salvation  Nell,"  "The  Unwritten 
Law,"  and  the  "Woman  Who  Dared," 
will  again  be  offered  in  another  big 
attraction. 

According  to  present  plans,  a  premiere 
showing  of  this  Michelena  subject,  "Just 
Squaw,"  will  be  given  in  New  York  some 
time'  in  April.  This  presentation  will 
be  in  keeping  with  the  bigness  of  the 
picture.  The  production  activities  of 
the  new  picture  have  been  kept  quiet  un- 
til such  time  as  the  film  was  completely 
finished.  It  was  the  desire  of  the  pro- 
ducers to  determine  the  entertaining 
value  of  the  picture  before  announcing 
it  to  the  market. 

This  picture  was  made  under  the  di- 
rection of  George  Middleton,  whose 
work  with  Miss  Michelena  in  the  past 
will  be  recalled.  In  the  handling  of  the 
production  Mr.  Middleton  is  mentioned 
as  having  interpolated  many  novel  situ- 
ations   as   well    as    effective    scenic   bits 


that  will  enhance  the  value  of  the  super- 
feature. 

In  "Just  Squaw"  Miss  Michelena  is 
supported  by  Andrew  Robson,  William 
Pike,  Albert  Morrison,  D.  Mitsoras,  Jeff 
Williams  and  Katherine  Angus. 

The  story  of  this  new  production  was 
written  especially  for  Miss  Michelena 
by  Earle  Snell.  The  author  has  injected 
into  the  play  many  pieces  of  business 
that  are  typically  suitable  to  Miss 
Michelena's  personality  and  type  of  act- 
ing. Among  other  things  he  has  given 
prominence  to  a  vividly  realistic  fight, 
that  is  swift  and  full  of  action,  and  in- 
volves Miss  Michelena  in  such  a  fashion 
that  it  develops  a  high  degree  of  sus- 
pense. 

While  the  releasing  organization  for 
its  distribution  has  not  been  decided 
upon  as  yet,  negotiations  are  now  going 
forward  according  to  the  announcement 
and  it  is  expected  that  within  the  next 
few  weeks  definite  news  on  this  matter 
will  be  given  out.  This  production  will 
be  issued  under  the  brand  name  of  "Su- 
perior Pictures"  as  will  also  her  future 
subjects  which  are  now  in  the  making. 


iiiiiiiiiiBiiiuiiitiBniiiinnfi>nnin«mit[iiiiJHJMm>ituiwiiiuiiiiMiiiiiiiiiiwuin)i)i^nniitiw  nuti>n 


imimiBMiMHiBitmim 


iiiiittifHimitti. 


"A  Lil  Bit  o'  Honey  Dat  De  Bees  Ain*  Foun'  " 
Is  Gladys  Leslie   in  Vitagraph's   "Miss   Dulcie   From   Dixie." 


1634 


THE     MOVING     PICTURE     WORLD 


March  22,  1919 


HUMAN  APPEAL  OF  "THE   BETTER   'OLE" 

Bairnsfather's  Cartoon  Comedy  Wins  the  Spectator 
Through  the  Humorous  Personality  of  Brave  Old  Bill 


EVERY  one  hasn't  had  the  good 
fortune  to  hear  Irvin  Cobb  talk 
about  the  war.  Those  who  have 
are  talking  about  the  experience  and 
trying  to  convey  to  their  friends  the 
delight  they  experienced  when  they 
listened  to  the  heavyweight  gentleman 
from  the  South  tell  stories  of  the  great 
conflict,  which  filled  them  with  up- 
roarous  mirth,  when  they  didn't  fill  their 
eyes   with   tears. 

With  the  easy  familiarity  of  an  old 
friend,  and  aided  by  his  command  of 
dialect  and  gift  of  pungent  humor  and 
intense  pathos,  the  speaker  made  his 
audience  see  and  feel  the  human  side  of 
this  world  struggle  by  force  of  the 
personal  note  he  put  into  all  he 
described.  Wearied  of  trying  to  grasp 
the  full  significance  of  the  war  and  the 
extent  of  its  ultimate  affect  on  man- 
kind, here  was  one  who  could  make  real 
varying  incidents  of  both  a  heroic  and 
a  humorous  nature,  and  by  bits  of  truth- 
ful narrative  his  hearers  could  measure 
with  some  degree  of  accuracy  the  whole 
of  the  terrible  slaughter  and  under- 
stand that  even  this  appalling  waste 
of  life  was  not  an  unmixed  evil;  that  by 
it  the  dross  in  the  souls  of  men  and  of 
women  in  all  corners  of  the  earth  has 
been  forever  burned  away. 

Like   an   Old    Friend    or   Near   Neighbor. 

It  is  precisely  the  same  element  in 
Captain  Bruce  Bairnsfather's  cartoon- 
comedy,  "The  Better  'Ole,"  that  has 
made  it  a  success  on  the  stage  and  on 
the  screen,  and  inspired  one  dramatic 
critic  of  the  first  rank  to  call  it  the  best 
war  play  yet  produced.  The  lack  of  any 
attempt  to  use  the  customary  aids  of 
the  dramatist  has  left  the  author  free  to 
build  up  the  personality  of  "Old  Bill" 
until  he  becomes  like  an  old  friend  or 
a  near  neighbor,  who  has  dropped  in 
on  you  to  relate  at  first-hand  scenes  in 
which  he  played  a  part  and  to  tell  you 
of  how  he  and  his  companions  kept  one 
another  sane  and  fit  by  a  fine  scorn  of 
apprehension  and  a  never-failing  sense 
of  humor  that  took  advantage  of  every 
chance  to  laugh  in  the  face  of  danger. 

Cobb's  story  of  the  five  sailors  on  the 
sinking  raft  joining  in  the  chorus  of 
"Where  Do  We  Go  from  Here?"  is 
matched,  time  after  time,  in  the  in- 
cidents that  comprise  the  material  of 
"The   Better  'Ole." 

Doubling    the    Humor    of    the    Cartoons. 

The  lighter  moments  of  the  Bairns- 
father  picture  are  mellow  with  a  spirit 
of  fun  that  comes  as  a  surprise  in  spite 
of  the  wide  circulation  of  the  original 
cartoons.  Every  body  of  spectators 
evince  the  same  familiarity  with  the 
drawings  of  the  cartoonist,  but  it  always 
creates  a  pleasant  shock  to  see  "Old 
Bill"  and  his  pals  in  the  flesh  on  the 
stage  or  as  animated  personalities  on 
the  screen.  When  Alf  wades  through 
a  puddle  on  the  floor  of  the  dugout  and 
"Old  Bill"  greets  him  with  "Taike  yer 
feet  out  o'  that  water!  We've  got  to 
sleep  in  it  tonight!"  the  cartoon  becomes 
doubly  humorous. 

Such  bits  of  fun  bear  little  relation  to 
Bill's  going  over  the  top  ahead  of  time 
in  order  to  blow  up  the  bridge  and  save 
a     French     detachment,    but    they     are 


among  the  well  remembered  pencil 
sketches  that  showed  to  friend  and  foe 
alike  the  sort  of  stuff  the  English  Tom- 
mies were  made  of;  and  they  receive 
the  same  hearty  welcome  extended  to  a 
valued   friend. 

The    Reward    of    Determination. 

Bert's  persistent  efforts  to  light  his 
cigarette  with  the  patent  lighter  is 
another  waggish  reminder  of  why  the 
British  Vulldog  is  chosen  to  symbolize 
one  of  the  greatest  virtues  of  the  men 
who  fought  for  the  empire  ruled  over 
by  George  the  Fifth.  A  simple  enough 
indication  of  character,  but  the  satis-, 
faction  that  glows  on  Bert's  face  is 
shared  by  the  spectators  when  the 
lighter  finally  concludes  to  work. 

Then  there  is  Alf's  exhibition  of  the 
same  unswerving  pursuit  of  an  idea,  as 
applied  to  the  conquest  of  every  woman 
he  meets.  His  dogged  determination 
indicates  a  firm,  if  susceptible,  nature, 
and  marks  him  as  a  near  relative  of  the 
man  who  met  a  friend  on  the  street  and 
was  sympathizing  with  him  over  a 
serious  loss  in  business. 

"It  really  is  too  bad,  old  chap !"  he 
exclaimed.  "I  haven't  been  able  to  think 
of  anything  else  since  I  read  about  it  in 
the  paper.  If  there  is  any  way  that  I 
can  help  you — " 

At  this  instant  a  pretty  girl  passing 
by  looked  up  and  smiled  at  the  sym- 
pathetic friend.  Hastily  exclaiming, 
"Excuse  me  a  moment!"  he  followed  her 
down  the  street,  and  never  came  back. 

Old    Bill's    Snug    Little    Pub. 

It  is  this  truth  to  life  that  creates  new 
friends  for  "Old  Bill"  and  cements  the 
kindly  feeling  of  his  old  ones.  Rather 
sad  to  contemplate  his  finish  —  the 
keeper  of  a  public  house. 

After  all,  though,  loyalty  to  his  time- 
honored  institutions  is  another  of  an 
Englishman's  characteristics.  And  his 
snug  little  pub  must  have  been  "The 
Better  'Ole,"  of  which  the  brave  old 
walrus  often  dreamed  when  on  guard  in 
the  front-line  trenches. 

EDWARD  WEITZEL. 


Carey  Gets  Big  Welcome 

at  the  Brandeis  in  Omaha 

HARRY  CAREY,  Universal's  West- 
ern star,  received  a  royal  wel- 
come upon  his  arrival  at  Omaha, 
March  8,  on  his  tour  of  the  principal 
cities  of  the  West.  Accompanied  by 
Mrs.  Carey,  the  Western  star  arrived 
on  an  early  train  from  the  Northwest 
and  was  greeted  at  the  depot  by  Man- 
ager Curly  Calvert,  of  the  Universal 
exchange,  a  number  of  exhibitors  and 
a  large  crowd  of  film  fans. 

Mr.  Carey  appeared  at  the  Brandeis 
Theatre  where  his  latest  release, 
"Roped,"  was  being  shown,  and  follow- 
ing the  showing  of  a  short  reel  which 
contained  many  views  taken  behind  the 
scenes  at  Universal  City,  Carey  told  of 
a  few  of  his  experiences  before  the 
camera  and  of  his  horse,  Pete,  his  ranch 
and  his  supporting  company  of  real 
cowboys. 

Following  his  second  personal  ap- 
pearance   at    the    Brandeis    on    Sunday 


afternoon,  March  9,  Carey  visited  the 
Magic,  South  Side,  Diamond,  Franklin, 
Rohlff,  Queen,  Rex,  Palm,  Suburband, 
Grand,  Hamilton  and  Boulevard  the- 
atres of  Omaha  and  the  Liberty  The- 
atre at  Council  Bluffs,  showing  his 
special  reel  and  making  a  short  speech 
at   each   house. 

From  Omaha  the   actor  proceeded  to 
Kansas  City. 


Newark  Police  Censor  Head 
Prohibits  "Cannibals"  Films 

The  theatrical  editor  of  the  Newark 
Sunday  Call  has  a  grievous  and  just  com- 
plaint concerning  the  censoring  of 
motion  picture  film.  Here  is  what  he 
says  in  an  editorial  column  of  the 
amusement  page:  "By  order  of  Police 
Lieutenant  John  McConnell,  head  of  the 
police  squad  charged  with  the  censor- 
ship of  motion  pictures  screened  in 
Newark,  the  second  installment  of  films 
showing  Martin  Johnson's  'Cannibals  of 
the  South  Seas,'  scheduled  for  this  week 
at  the  Terminal  Theatre,  has  been  pro- 
hibited. .  .  .  Here  is  a  highly  educa- 
tional film,  presenting  views  taken  from 
life  in  a  region  where  a  white  man  had 
never  set  foot  before,  the  photographer 
having  penetrated  the  back  lands  of 
those  South  Sea  islands  at  the  risk  of 
his  life;  and  the  showing  of  the  films  is 
forbidden,  the  objection  being  based  on 
the  partial  nudity  of  the  natives  appear- 
ing in  their  natural  state." 

The  editor  then  explains  that  the 
police  squad  themselves  are  of  the  opin- 
ion the  film  is  instructive  and  interest- 
ing, but  they  issued  the  prohibitive 
order  because  of  several  complaints  of 
individual  citizens.  The  editor  says: 
"Stopping  the  Johnson  pictures  is  not 
only  unjust  to  the  producer,  but  absurd." 


Fred    Schaefer    Quits    General. 

Fred  Schaefer,  known  for  the  last  two 
years  as  advertising  and  publicity  direc- 
tor of  General  Film  Company,  has 
retired  from  the  company  to  go  into 
business  for  himself  as  a  producer  of 
educational  and  industrial  films.  The 
form  in  which  he  will  conduct  his  new 
activities  will  be  ready  for  announce- 
ment in  a  few  days. 

The  growing  importance  of  industrial 
motion  pictures,  Mr.  Schaefer  says,  in- 
duces him  to  concentrate  his  experience 
and  ability  upon  that  branch  of  produc- 
tion and  distribution,  and  he  reports  an 
encouraging  demand  for  high-grade 
ideas  and  expert  treatment  of  industrial 
topics.  He  has  taken  an  office  in  the 
Commercial  Trust  Company  building  as 
headquarters. 


Librarians    Study   Lasky   Filing   System. 

For  purposes  of  studying  the  filing 
system  used  for  illustrations  in  the 
Lasky  studio  library,  twenty  graduate 
students  of  Library  Training  School  of 
Southern  California  visited  the  studio, 
headed  by  Mrs.  Eleanor  Jones,  librarian 
of  the  Hollywood  Branch  of  the  Los 
Angeles    Public   Library. 

Mrs.  Kenneth  McGaffey,  the  librarian 
of  the  studio,  has  originated  and  in- 
stalled a  new  system  of  filing  illustra- 
tions, and  her  methods  were  declared 
to  be  so  accurate  and  simple  that  the 
students  came  over  with  a  view  to 
studying  and  installing  them  in  the 
city    libraries. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1635 


SEES   FILMS  AS   BEST  AMBASSADORS 

William  Fox,  Before  Sailing  for  Europe,  Gives 
Interesting  Talk  On  Trade  Outlook — Need  For 
National    Pictures  — Broader   Scope    for   Makers 


THIS  statement  is  made  in  one  of 
the  most  recent  reports  issued  by 
the  Bureau  of  Foreign  and  Do- 
mestic Commerce  of  the  Department  of 
Commerce  in  summing  up  statistics 
showing  the  exportation  of  motion  pic- 
ture film  from  this  country:  "The  steady 
gains  that  have  been  made  by  the 
United  States  during  the  past  five  years 
toward  the  leadership  in  this  industry 
have  literally  made  it  possible  for  the 
whole  world  to  'See  America'  on  a  large 
scale." 
While    the    four    years    of    war    prac- 


Waves   from    Three    Swells 

As  William  Fox  Sails. 

tically  destroyed  the  film  industry  of 
Europe,  leaving  American  manufacturers 
what  was  virtually  a  clear  field,  the  war 
efforts  of  the  United  States  prevented 
exporters  from  taking  complete  advan- 
tage of  the  opportunity.  Moreover,  the 
condition  in  Europe  which  annihilated 
the  European  film  business  also  oper- 
ated against  American  manufacturers 
in  the  foreign  field.  The  influenza  epi- 
demic, too.  did  not  confine  its  depreda- 
tions on  American  film  companies  to 
this  country,  but  struck  them  again  in 
the  countries  to  which  they  had  ex- 
ported their  product. 

The  commerce  report  also  notes  that 
the  producers  of  this  country  have  been 
gradually  turning  the  import  trade  in 
films  from  the  "manufactured  class"  to 
the  "raw  material." 

This  is  significant,  inasmuch  as  some 
film  exporters  also  are  shipping  nega- 
tive film  abroad,  instead  of  positive 
prints.  The  Fox  Film  Corporation,  for 
example,  one  of  the  biggest  exporters 
of  films  to  Great  Britain,  ships  most  of 
its   product   in   negative   form. 

With  the  end  of  the  war  and  the  re- 
turn to  conditions  nearer  normal  in 
Europe  it  is  expected  that  the  develop- 
ment of  American  film  wusiness  in 
Europe  will  increase  by  leaps  and 
bounds. 

This  was  the  note  sounded  by  Wil- 
liam Fox  on  March  6,  just  before  he 
sailed  for  Europe  with  Winfield  R. 
Sheehan,  general  manager  of  the  Fox 
Film  Corporation,  and  Abraham  Carlos, 


general  representative,  as   was   noted  in 
our   columns    last   week. 

Sees   Films   as    Ambassadors. 

"The  conclusion  of  the  war,"  said  Mr. 
Fox,  just  before  sailing,  "finds  the 
people  of  Europe  and  America  regard- 
ing one  another  in  the  light  of  a  new 
understanding.  The  friendship  inspired 
by  companionship  in  arms  and  sacrifice 
means  not  only  a  vastly  increased  de- 
mand by  Americans  for  pictures  in  for- 
eign settings,  especially  French  and 
British— but  also  a  tremendous  demand 
by  the  French  and  British  for  Amer- 
ican pictures. 

"Part — an  important  part — of  the  ob- 
ligation to  be  assumed  by  men  who 
achieve  leadership  in  the  motion  pic- 
ture industry  within  the  next  decade 
will  be  the  promotion  of  good-will  be- 
tween nations — presenting  and  inter- 
preting the  characteristics,  customs  and 
aspirations  of  nations  for  the  enlight- 
ment  of  the  people  of  other  nations. 
A   Keen   Demand  for   Pictures. 

"Our  returning  soldiers  bring  stories 
that  pique  curiosity  and  arouse  sym- 
pathy. And  the  demand  of  our  people 
for  definite  information,  for  the  privi- 
lege of  seeing  things  as  they  are  with 
their  own  eyes,  will  be  reflected  in  the 
patronage  accorded  motion  pictures. 
We  at  home  are  entering  an  era  of 
broadened  view.  Our  pictures  hereto- 
fore have  been  made  largely  on  a  Mon- 
roe Doctrine  basis;  hereafter  they  must 
be  imbued  with  the  qualities  of  the 
cosmophilite. 

"During  the  war  many  American  films 
have  been  shown  in  Europe,  and  it  is 
significant  that  the  European  people 
were  most  interested  in  pictures  which 
were  steeped  in  American  atmosphere 
— which  reflected  our  customs  and  liter- 
ature and  national  peculiarities.  There 
apparently  was  a  real  seeking  for  in- 
formation regarding  the  American 
people,  for  a  better  understanding  of 
us  as  a  nation.  A  similar  condition 
undoubtedly  obtains  in  this  country 
with  respect  to  our  sister  nations. 

"Not  only  American-made  pictures, 
providing  the  sort  of  themes  with  which 
our  people  are  familiar  and  which   they 


have  evidenced  their  willingness  to  sup- 
port, but  pictures  produced  in  Europe 
and  with  distinctly  foreign  settings  and 
atmosphere  arc  certain  to  be  an  out- 
growth  of  the  world   war. 

"I  am  going  abroad  not  on  a  trip  of 
commercial  invasion,  but  with  a  view 
to  making  preparations  for  meeting  a 
condition  which  I  consider  one  of  the 
most  important  confronting  the  indus- 
try. I  am  preparing  to  accept  an  op- 
portunity for  the  development  of  mo- 
tion pictures  along  new  lines  of  prac- 
tical service." 


Pathe    Pictures    to    Entertain    President. 

President  Wilson  heartily  enjoyed  the 
Lloyd  comedies  shown  during  his  out- 
ward voyage  to  Europe  and  on  the  re- 
turn trip.  Among  the  subjects  which 
Pathe  Exchange  has  delivered  to  the 
U.S.S.  George  Washington  for  screen- 
ing during  the  journey  back  to  France 
are  five  of  the  best  pictures  featuring 
Harold  Lloyd  with  Bebe  Daniels  and 
"Snub"   Pollard. 

They  are:  "Ask  Father,"  "On  the 
Fire,"  "I'm  On  My  Way,"  "Going,  Go- 
ing, Gone"  and  "The  Dutiful  Dub."  The 
big  features  to  be  shown  are  "Common 
Clay"  and  "Carolyn  of  the  Corners." 
Pathe  News  No.  7  to  No.  11  inclusive  will 
be  exhibited  and  were  selected  as  being 
of  special  interest  to  the  President. 


Eltinge  F.  Warner  in  Los  Angeles. 

Eltinge  F.  Warner,  owner  of  "Field 
and  Stream,"  "Smart  Set,"  and  other 
magazines,  has  gone  to  Los  Angeles  to 
join  Zane  Grey  and  other  members  of 
the  novelist's  producing  company,  Zane 
Grey  Pictures,  Inc.,  in  the  production 
of  "Desert  Gold,"  the  first  of  the  series 
to  be  filmed.  The  original  idea  of  form- 
ing a  company  with  Zane  Grey  to  pic- 
ture the  author's  novels  is  due  to  Mr. 
Warner,  and  with  some  other  friends 
of  Mr.  Grey,  he  founded  the  company. 

Zane  Grey  Pictures,  Inc.,  is  not  Mr. 
Warner's  first  connection  with  the  film 
industry.  Besides  a  number  of  general 
outing  and  recreation  subjects  which 
he  has  put  upon  the  screen,  he  is  the 
owner   of  the  Flagg  comedies. 


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William  Fox  with  His  Family  Just  Before  He  Sailed  for  Europe. 


1636 


THE     MOVING     PICTURE     WORLD 


March  22,  1919 


CANADA    EXHIBITORS    START    EXCHANGE 

Form  Distributing  Organization  in  Clubrooms 
of  Exhibitors'  Association — Have  Charter  Now 


SEVERAL  score  members  of  the 
Motion  Picture  Exhibitors'  Protec- 
tive Association  of  Ontario  gathered 
at  the  club  rooms  of  the  association,  143 
Yonge  street,  Toronto,  on  Tuesday, 
March  4,  to  prepare  further  details  for 
the  establishment  of  the  Canadian  Ex- 
hibitors' Film  Exchange,  a  charter  for 
which  had  just  been  secured  from  the 
Government,  according  to  an  announce- 
ment by  President  J.  C.  Brady.  The 
latter  announced  that  the  capitalization 
would  be  limited  to  $100,000,  although  a 
considerable  number  of  members  had 
urged  the  raising  of  the  capital  stock 
to  $250,000. 

A  letter  from  Sir  Thomas  White,  of 
Ottawa,  the  Minister  of  Finance,  re- 
garding the  15-cent  a  reel  a  day  tax 
imposed  by  the  Canadian  Government, 
aroused  a  lengthy  discussion,  and 
arrangements  were  made  for  the  send- 
ing of  a  delegation  to  the  capital  to 
urge  the  removal   of  the   assessment. 

Grievances    Discussed. 

An  exhibitor  from  Midland,  Ontario 
—Mr.  Bugg — pointed  out  that  an  ex- 
change had  told  him  that  the  exact 
number  of  war  tax  tickets  which  he 
was  selling  was  known  to  the  exchange, 
and,  with  this  fact  in  mind,  told  him 
that  he  could  afford  to  book  four  pic- 
tures per  week.  He  also  advised  the 
association  that  the  exchange  had 
threatened  to  build  a  theatre  to  com- 
pete with  him.  It  was  the  consensus 
of  opinion  that  this  matter  should  be 
brought  to  the  attention  of  the  Govern- 
ment, and  that  a  request  be  made  that 
the  Government  officials  refrain  from 
giving  statistics  showing  how  many  war 
tax  tickets  were  being  sold  by  theatres. 

Must    Book    With    Eyes    Open. 

W.  Sturgess,  of  Toronto,  asked  if  the 
association  could  do  anything  to  help 
the  exhibitor  who  had  signed  contracts 
which  did  not  include  a  thirty  days' 
cancellation  clause.  Chairman  Brady 
declared  that  when  an  exhibitor  made 
this  oversight  it  was  his  own  fault,  and 
he  alone  would  have  to  take  care  of  the 
consequences.  Exhibitors  had  been 
warned  several  times  to  see  that  this 
clause  was  inserted  in  booking  con- 
tracts. 

Various  grievances  were  aired  and 
were  referred  to  the  grievance  com- 
mittee. 

Among  the  out-of-town  exhibitors 
present  were:  F.  Guest,  Hamilton;  J. 
S.  Smart,  Port  Hope;  F.  Simpson, 
Guelph;  T.  J.  Naylor,  Deseronto;  J.  A. 
Morrison,  Meaford,  and  J.  McMullen, 
Guelph. 


Metro     Restores    Jobs    to     Its     Soldiers. 

Transplanted  from  the  Metro  service 
flag  to  the  new  Metro  studios  in  Holly- 
wood, nine  service  stars  now  stand  for 
nine  positions  restored  by  Metro  Pic- 
tures Corporation  to  that  number  of  its 
employes  who  responded  to  Uncle  Sam's 
call  to  the  colors  and  who  have  again 
taken   up   their   peace-time  occupations. 

Among  the  first  to  receive  his  dis- 
charge from  the  army  and  return  to 
the  Metro  fold  was  Luther  A.  Reed, 
scenario  writer,  who  doffed  the  uniform 
of  a  lieutenant  when  he  resumed  his 
work   in   the   Metro  organization. 


Other  returned  service  men  now  re- 
established at  the  Metro  studios  are 
E.  E.  Cohen,  Ralph  D.  Robinson,  Barney 
Wolff,  Robert  E.  Lee,  H.  W.  Phillips, 
Ralph  E.  Holt,  Sherry  Harris  and  Nor- 
man  Thompson. 


March    10    Attractions 

at    New   York   Theatres 

RIVOLI— "The  Probation  Wife." 

Select  Attraction, 

Featuring  Norma  Talmadge. 
RIALTO— "Boots." 

Paramount    Feature, 

Starring  Dorothy  Gish. 
STRAND— "A  Midnight  Romance" 

First  National  Attraction, 

Featuring  Anita   Stewart. 
BROADWAY  — "When       a       Girl 
Loves." 

Jewel  Feature, 

Starring  Mrs.  Charlie  Chaplin. 
81st   STREET— "The   Better  'Ole." 

World  Photoplay, 

Featuring  Charles   Rock. 
"Breed  of  Men." 

Artcraft   Production, 

Starring  William   S.  Hart.    Half 
week  each. 


European  Cameramen  Give 
Yankees  Benefiting  Ideas 

LEON  H.  CAVERLY,  lieutenant  in 
the  U.  S.  Marines,  attached  to  the 
Second  Division  of  the  A.  E.  F.  as 
photographic  officer,  furnishes  the  in- 
formation that  American  cameramen 
have  received  many  new  ideas  through 
coming  in  contact  with  continental 
workers,  and  will  be  better  equipped  to 
carry  on  for  American  film'  concerns  on 
their  return  to  the  U.  S.  A. 

"My  two  years  away  from  Broadway 
has  been  time  well  spent,"  writes  Lieu- 
tenant Caverly,  "and  has  afforded  me 
wonderful  opportunities  for  big  stuff 
besides  permitting  me  to  do  my  bit." 
He   has   fitted   his    movie   outfit   and   his 


Graflex  with  new  Carl  Zeiss  lenses,  the 
former  with  from  2-  to  6-inch  lenses  and 
the  latter  with  8-  and  12-inch  lenses. 
Lieutenant  Caverly's  experience  photo- 
graphing war  stuff  in  France  and  in 
Germany  has  made  him  capable  of  pro- 
ducing the  results  with  his  equipment. 
Foreign  work  has  appealed  so  much 
to  Caverly  that,  even  though  he  is  ready 
for  a  turn  on  Broadway,  he  is  eager  to 
lead  a  camera  expedition  to  South 
America    or    elsewhere. 


Miss   Young's   Auto   Knocks   Down   Boy. 

Clara  Kimball  Youn,  while  driving  re- 
cently in  her  automobile  to  the  Brunton 
studios,  Hollywood,  where  "The  Better 
Wife"  is  now  in  the  course  of  produc- 
tion, struck  and  injured  seven-year-old 
Laurence   Conaway,  of   Hollywood. 

The  accident  occurred  at  Hollywood 
boulevard  and  Alexandria  avenue,  going 
north  on  Hollywood  boulevard.  The 
chauffeur,  a  Jap  boy,  named  Raymond 
Sato,  was  driving  at  a  rate  of  speed  of 
fifteen  miles  an  hour.  The  machine 
passed  a  trolley  car  going  in  the  same 
direction  about  two  blocks  back,  just 
before  the  accident  happened.  The  boy 
who  was  hurt  was  standing  on  the  side 
of  the  road  waiting  for  the  trolley  to 
come.  As  Miss  Young's  car  approached 
the  boy,  suddenly  becoming  confused, 
darted  out  directly  in  front  of  the  auto 
and  started  to  run  ahead  of  it.  The 
chauffeur  jammed  down  the  brakes,  but 
too  late.  The  boy  was  rushed  to  the  hos- 
pital, where  Dr.  Howard  Andrews 
examined  him  and  found  he  had  had 
a  bad  shaking  up,  but  injuries  not 
serious. 


Lafayette   Picture  on   Peace   Ship. 

The  Vincent  picture,  "The  Spirit  of 
Lafayette,"  was  placed  aboard  the 
George  Washington  before  its  second 
departure  for  France  as  the  peace  ship, 
following  a  letter  from  Mr.  Tumulty 
to  the  effect  that  the  President  would 
be  pleased  to  see  the  photoplay  during 
the  voyage.  James  Vincent,  producer 
of  the  film,  had  previously  conferred 
with  Mr.  Tumulty  about  placing  the 
Lafayette  feature  on  the  Presidential 
peace    ship. 

"The  Spirit  of  Lafayette"  is  built 
around  a  timely  topic  and  leads  up 
through  the  story  of  Lafayette's  serv- 
ice to  the  thirteen  states  and  the  pay- 
ment of  the  debt  to  France  by  the 
United  States  in  the  great  1918  offen- 
sives to  a  prophecy  of  a  League  of 
Nations. 

The  film  was  placed  aboard  the  George 
Washington  under  the  personal  super- 
vision   of    Rear   Admiral    Greyson. 


Leon  M.  Caverly 

Lieutenant,     Photograhic     Division, 
Second   Army. 


Richmond    to    Get    Big    Theatre. 

Jake  Wells  and  his  associates,  Messrs. 
Wilmer  and  Vincent,  will,  in  the  early 
part  of  April,  tear  down  the  Colonial 
Theatre,  Richmond,  Va.,  and  on  its  site 
build  one  of  the  handsomest  pic- 
ture houses  in  the  South.  Architects 
are  now  completing  the  plans  for  the 
new  structure  which  will  seat  2,100  per- 
sons, 1,150  on  the  lower  floor  and  950 
in  the  balcony  and  loges.  Work  will  be 
pushed  and  it  is  hoped  to  have  the  pic- 
ture  house  ready  by  Thanksgiving. 

It  was  planned  to  rebuild  the  Colonial 
two  years  or  more  ago,  and  plans  were 
drawn  for  a  modern  theatre,  but  the 
war  intervened  and  the  project  was  laid 
aside. 


March  22.  1919 


THE     MOVING     PICTURE    WORLD 


1637 


DETROIT    KEEPS    ON    MAKING    RECORDS 

Blanche  Sweet  in  "The  Unpardonable  Sin"  Takes 
$25,391.90    Gross    in    the    First   Week   of   Run 


THERE  was  complete  fulfillment  of 
the  promised  run  of  phenomenal 
attendance  at  the  Broadway  - 
Strand,  indicated  by  our  report  of  the 
first  three  days'  business  for  Blanche 
Sweet  in  "The  Unpardonable  Sin"  in 
last  week's  Moving  Picture  World.  In 
the  seven  davs  ending  Saturday,  March 
8,  the  gross  was  $25,391.90  — safely  ac- 
credited as  record  receipts  for  a  strictly 
motion  picture  performance  in  any 
week  known  to  the  industry's  history. 
Before  this  record  can  be  displaced  it 
will  require  substantial  figures  in  proof 
of   any   claims. 

There  are  many  remarkable  angles  to 
this  accomplishment.  In  the  first  place 
Harry  R.  Garson  flew  in  the  face  of 
tradition  by  opening  his  attraction  out- 
side of  New  York.  It  has  always  been 
considered  the  necessary  thing  to  have 
the  "Broadway  indorsement"  of  both 
dramatic  and  film  offerings  before  they 
were  sent  en  tour  for  the  country 
"clean-up."  In  making  Detroit  the 
starting  point  of  his  offering  Mr.  Gar- 
son's  judgment  has  been  justified.  $25,- 
391.90  gross  receipts  tells  a  better  story 
than  a  "Broadway  record"  can  supply. 
Then  again  buyers  of  state  rights 
have  had  a  direct  line  on  what  the  pic- 
ture can  do  in  towns  of  a  size  that  are 
scattered  throughout  the  land.  There's 
only  one  New  York,  but  there  are  num- 
erous cities  in  Detroit's  class.  As  a 
result  of  the  visits,  territorial  buyers 
having  traveled  to  Detroit  to  see  for 
themselves.  Mr.  Garson  sold  more  than 
$250,000  worth  of  rights  in  the  first  week 
of  the  engagement  at  the  Broadway- 
Strand.  The  second  week,  whioh  began 
Sunday,  March  9,  promises  to  find  still 
more  buyers  hopping  the  train  for 
Detroit  to  negotiate  territory. 

Kunsky    Will   Continue   the   Run. 

That  John  H.  Kunsky-  will  play  "The 
Unpardonable  Sin"  immediately  follow- 
ing the  Broadway-Strand  engagement 
is  another  striking  feature  of  Blanche 
Sweet's  success  in  the  Garson  produc- 
tion. Mr.  Kunsky  next  Sunday  will  open 
"The  Unpardonable  Sin"  at  his  Adams 
street  theatre,  moving  it  direct  from  the 
Broadway-Strand,  and  raising  his  house 
prices  to  $1  top  to  match  the  rates  Mr. 


Garson  has  charged  during  the  initial 
fortnight  at  the  house  where  Marshal 
Neilan's  greatest  work  has  been  shown. 
The  conditions  Mr.  Garson  has  exacted 
make  this  feature  stand  alone,  and  adds 
interest   to   the  transactions  thus  far  in 


Producer 


Harry  Garson 

of    "The   Unpardonable    Sin." 


state  rights.  There  is  a  clause  in  every 
contract  that  the  exhibitor  who  wants 
"The  Unpardonable  Sin"  must  not  be 
compelled  to  take  any  other  feature  in 
addition  thereto  as  a  restriction  on  his 
arrangements.  Blanche  Sweet  in  "The 
Unpardonable  Sin"  is  the  only  feature 
that  may  be  contracted  for  by  an  ex- 
hibitor who  wants  the  Rupert  Hughes 
story. 

Capacity    the    Only    Limit. 

The  Detroit  figures  are  substantiated 
by  box-office  statements  in  the  pos- 
session of  William  Rudolph,  who  repre- 


sents Harry  R.  Garson  in  New  York 
and  are  held  in  duplicate,  of  course,  at 
the  Broadway-Strand  Theatre.  Prices 
for  Sunday  and  Saturday  were  raised  to 
top  notch— $1— for  both  matinee  and 
nights,  but  the  weekday  prices  were 
less,  making,  naturally,  a  difference  in 
the  daily  totals  as  compared  to  Sunday 
and    Saturday    figures. 

Here  are  the  details,  day  by  day,  at 
the  Broadway-Strand  for  the  first  week 
of  "The  Unpardonable  Sin":  Sunday 
$4,754.80;  Monday,  $3,081.20;  Tuesday 
$3,187.60;  Wednesday,  $3,192.10;  Thurs- 
day, $3,192.80;  Fridav,  $3,193.40;  Satur- 
day, $4,790.  The  first  Saturday  gross 
exceeded  the  Sunday  opening  figures. 
There  was  a  blizzard  in  the  middle  of 
the  week,  and  on  Saturday  deep  snow 
fell,  covering  the  sidewalks  with  ankle- 
deep  slush.  History  is  indeed  in  the 
making  in  Detroit  with  "The  Unpardon- 
able Sin." 


Berman    and    Baker    Return. 

H.  M.  Berman,  general  manager  of 
Universal  exchanges,  and  Tarkington 
Baker,  general  manager,  returned  to 
New  York  Monday,  March  10,  from 
Chicago,  where  the  two  conferred  with 
Middle  West  exchange  managers.  The 
executives  found  things  booming  in  the 
Windy  City. 

During  his  visit  in  Chicago  Mr.  Baker 
appointed  Harry  Rice,  well  -  known 
Windy  City  newspaperman,  to  succeed 
Irving  N.  Mack,  who  has  resigned,  as 
publicity  manager  of  the  Chicago  ex- 
change. Mr.  Rice  is  well  known  to  ex- 
hibitors in  the  Chicago  territory,  due 
to  his  writing  about  motion  picture 
plays  and  players  for  Chicago  news- 
papers. 


Edwin   Stevens  with  Goldwyn. 

Edwin  Stevens  makes  his  first  ap- 
pearance in  Goldwyn  Pictures,  playing 
a  strong  role  in  the  new  Rex  Beach- 
Goldwyn  production  under  the  direction 
of  Reginald  Barker.  Mr.  Stevens' 
Mephistophelian  appearance  recalls  to 
everyone  at  the  studios  his  remarkable 
performance  as  the  "Devil"  in  Molnar's 
play  of  that  name.  Those  with  long 
memories  recall  his  many  years  as 
singing  comedian  with  the  famous  Tivo- 
li  Opera  Company  in  San  Francisco  and 
his  later  successes  with  Lillian  Rus- 
sell at  the  Casino  in  New  York.  Few 
players  on  the  screen  have  enjoyed  a 
more  distinguished  career. 


At  1:15  P.  M.  on  the  Second  Day  of  the  Detroit   Strand's   Showing  of  "The  Unpardonable  Sin." 

Just  One  of  the  "Crowded  Hours"  of  a  Week  That  Made  $25,000  on  a  Single  Film. 


1638 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


FILMING    MOONSHINERS    IN    A    BREWERY 


A 


Oliver  Films  Did  This 
Unique  Craig  Kennedy 

FORERUNNER  of  what  seems 
likely  to  happen  on  a  date  set 
at  the  midway  mark  of  the  cur- 
rent year  to  the  extensive  properties 
now  being  devoted  to  the  manufacture 
of  a  certain  popular  amber  colored  fluid 
was  revealed  by  a  visit  to  the  Oliver 
Films,  Inc.  The  building  located  at  308 
East  Forty-eighth  street  was  formerly 
a  brewery,  and  its  purpose  is  still  that 
of  bringing  joy  and  pleasure  to  the  mul- 
titude, but  more  in  keeping  with  the 
trend  of  the  times,  as  it  is  here  that 
the  Craig  Kennedy  Serial,  "The  Carter 
Catee,"  is  being  transferred  to  film  form. 

One  is  particularly  impressed  by  the 
large  amount  of  space  occupied  by  this 
property,  all  of  which  is  being  used  by 
Oliver  Films,  especially  when  it  is  con- 
sidered that  it  is  within  a  short  walk- 
ing distance  of  the  heart  of  New  York. 
The  studios  and  offices  together  occupy 
two  adjoining  buildings,  two  floors  in 
one  building  being  used  for  the  offices 
and  dressing  rooms,  while  the  other  is 
used  for  the  studio  alone,  with  excep- 
tion of  the  basement  in  which  is  located 
an  unusually  large  carpenter  shop  and 
property  room,  occupying  the  entire 
floor  space.  In  addition,  there  are  large 
vaults  available  for  storage  of  films  or 
props,  while  the  great  height  of  the  ceil- 
ing, being  about  five  stories  above  the 
ground  floor,  leaves  abundant  room 
available  for  the  additional  floor  space 
as  the  growth  of  the  business  warrants. 

Dining  Room  in  Studio  for  Workers. 

A  unique  feature  of  the  studio  is  a 
well-equipped  dining  room  for  the  con- 
venience of  the  employes,  in  which  lunch 
is  served  daily  to  the  fifty  members  of 
the  staff.  This  is  located  on  the  same 
floor  as  the  dressing  rooms  for  the  cast, 
and  is  also  convenient  to  the  offices. 

Harry  Grossman,  the  general  man- 
ager and  guiding  spirit  of  Oliver  Films, 
is  a  man  of  wide  experience  in  the  mo- 
tion picture  industry,  his  latest  con- 
nection being  with  Octagon  Films  in 
the  production  of  the  successful  Hou- 
dini  serial,  "The  Mastery  Mystery."  Mr. 
Grossman  explains  that  it  is  the  policy 
of    this    company    to    maintain    the    pro- 


in  One  Episode  of  the 
Serial  "The  Carter  Case" 

duction  of  episode  pictures  on  the  high- 
est plane,  and  claims  that  in  "The  Car- 
ter Case,"  founded  on  the  widely  read 
Craig  Kennedy  stories,  blending  science, 
mystery  and  romance,  Oliver  Films  has 
taken  a  step  in  advance  in  the  making 
of   serials. 

It  was  the  writer's  privilege  to  view 
the  filming  of  a  thrilling  scene  in  one 
of  the  concluding  episodes,  wherein  the 
heroine,  Anita  Carter,  is  rescued  by 
Craig  Kennedy,  the  detective-hero, 
from  a  burning  room  in  the  den  of  law- 
less moonshiners  in  which  she  was  being 
imprisoned.  As  an  example  of  the  care 
taken  in  the  filming  of  this  story,  the 
director  had  this  scene  retaken  several 
times. 

Author's    Style    Closely    Followed. 

The  scenario  was  prepared  by  Arthur 
B.  Reeve  and  John  Gray  from  the  stories 
written  by  the  former ;  and  a  view  of 
the  first  few  episodes  reveals  the  fact 
that  the  author's  style  has  been  adroit- 
ly transferred  to  the  screen,  and  prom- 
ises well  for  the  remaining  episodes. 

Craig  Kennedy  is  portrayed  by  Her- 
bert Rawlinson,  an  excellent  actor  of 
fine  intelligence  and  splendid  physique, 
who  has  achieved  popularity  through 
his  wprk  in  other  serials  as  well  as  in 
feature  productions.  It  is  believed  that 
Mr.  Rawlinson  will  be  particularly 
pleasing  to  theatre  patrons  in  this  role, 
as  Mr.  Reeve,  when  arranging  for 
the  production  of  his  stories,  sent  out 
thousands  of  letters  to  all  parts  of  the 
country  to  ascertain  who  in  the  public's 
estimation  could  most  ideally  portray 
this  character,  and  Mr.  Rawlinson's  se- 
lection  resulted. 

Featured  with  Mr.  Rawlinson  in  this 
serial  is  Margaret  Marsh,  another 
player  whose  excellent  screen  work  and 
pleasing  personality  have  placed  her 
high  in  popular  esteem.  Miss  Marsh 
appears  in  the  role  of  Anita  Carter, 
who,  after  the  murder  of  her  father,  is 
surrounded  by  false  friends  and  who, 
beneath  an  attitude  of  sweet  composure, 
maintains  an  inflexible  will  and  daunt- 
less  courage. 

The  principals   are  assisted  by  a  par- 


ticularly strong  supporting  company,  all 
of  whom  have  achieved  success  in  pre- 
vious productions,  including  William 
Pike,  Ethel  Grey  Terry,  John  Reinhard^ 
Coit  Albertson,  Joseph  Marba,  Louis  R. 
Wolheim,  Kempton  Green,  Gene  Baker 
and  Donald  Hall.  SEWELL. 


Sheriff  O'Leary  Proves 
the  Human  Value  of  Films 

THE  showing  of  motion  pictures  in 
'prisons  is  nothing  new  or  unusual, 
but  a  prison  where  the  man  in 
charge  thinks  so  well  of  movies  that 
he  permits  the  men  to  go  to  an  outside 
theatre  is  decidedly  unusual.  Such  is 
the  state  of  affairs  at  the  Livingston 
county  jail  at  Geneseo,  more  commonly 
known  as  "Pat  O'Leary's  Hotel,"  a 
name  it  takes  from  the  big-hearted 
sheriff  who   personally  conducts   it. 

O'Leary  has  been  in  the  police  busi- 
ness for  thirty-five  years.  He  knows 
human  nature  and  has  never  lost  faith 
in  it.  He  treats  the  men  under  his  care 
with  a  splendid  regard  for  the  Golden 
Rule;  and  on  top  of  all  that  he  is  some- 
what of  a  movie  fan,  and  he  thinks  that 
a  good  show  will  sometimes  do  more 
for  a  man's  soul  than  steel  cages  and 
barred  windows. 

At  the  jail  a  system  has  been  worked 
out  whereby  all  the  men  who  want  to 
work  are  given  something  to  do.  They 
receive  real  money  for  it.  Farmers  who 
want  a  man  drive  in  to  the  jail  and  get 
one,  while  every  morning  a  number  of 
them  go  to  the  local  canning  factory  to 
work.  They  return  to  their  "hotel"  for 
dinner  and  supper,  and  after  supper  are 
allowed  to  go  downtown  to  the  movies. 
All  the  while  they  are  unguarded,  having 
given  their  word  not  to  "beat  it." 

During  the  thirty-five  years  O'Leary 
has  been  at  the  game  he  has  never  lost 
a  man,  so  there  is  something  more  than 
theory  to  his  logic.  "No,  they  never  run 
away,"  he  says.  "Anyway,  if  they  did 
we  would  get  them  back  soon  again, 
and  then  they  would  be  sorry.  We  keep 
an  eye  on  them,  but  that's  all.  If  they 
play  square  we  do.  They  work  and 
make  money  so  that  when  they  are 
through  they  have  something.  I  guess 
the  movies  help.  It  makes  them  keep 
good;  otherwise  they  would  not  get 
out,  and  that  would  be  punishment  to 
some  who  are  following  a  serial." 


iiiiuiifliiiiiiiiifltiiiiiiiiiiiMiiitnniuHiuiiiuiiiaiiiiuiHHiiitiiiiuHHiaHiniiMHiiiitiutaiiiiiiiiaiiiiHiiii 


inititi  »iiii»iMBiinMiiiwiiiiii''i)«immiiwtnn>iiiw(Hffii9mtfiiiunti»initiiiiifiiiiniinMt)i)niiiB 


Of  the  Oliver  serial. 


Herbert  Rawlinson  Was   a  "Mopper-Up"   for  Only  One   Episode. 

'The  Carter  Case."      On  the  right  are  seen     Margaret  Marsh,  Herbert  Rawlinson,  Ethel  Terry  and  William 
Pike,  four  principals  In  the  Kennedy  story. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1630 


ATTRACTIVE  ADVERTISING  FOR  S-L  FILMS 

Inserts  Prepared  by  Well-Known  Artists  Will  Be 
Reproduced  for  the  Benefit  of  Picture  Showmen 


ALTHOUGH  one  of  the  "infants" 
of  the  industry,  the  S-L  Pictures 
organization,  producing  Ralph 
Ince  attractions  starring  E.  K.  Lincoln, 
"has  already  established  itself  in  the 
front  rank  of  producers  who  believe 
that  the  attractiveness  of  an  advertise- 
ment is  a  great  factor  in  "putting  over" 
a  picture. 

Believing  that  a  high  class  produc- 
tion deserves  "high  class  advertising" 
the  officials  of  this  company,  Arthur  H. 
Sawyer  and  Herbert  Lubin,  have  mapped 
•out  a  campaign  of  artistic  trade  paper 
advertising  as  shown  in  the  three 
colored  inserts  already  published  in  the 
Moving  Picture  World,  each  being  more 
elaborate  than  its  predecessor.  The 
latest  is  in  four  pages,  the  first  and  the 
fourth  page  with  black  lettering  on  a 
gold  background,  while  the  two  inner 
pages  are  reproductions  of  drawings  by 
Clarence  Underwood,  an  artist  of  in- 
ternational reputation,  whose  work  has 
been  a  feature  in  many  books  and  maga- 
zines. 

Mats    for    the    Exhibitors. 

Other  well-known  artists  have  also 
been  engaged  for  this  work,  including 
•Gustav  Michaelson  and  Raymond  G. 
Morgan,  who  is  now  at  work  on  the 
next  insert.  In  preparing  this  adver- 
tising, Messrs.  Sawyer  and  Lubin  have 
at  all  times  been  guided  by  the  idea 
oi  not  only  making  each  insert  artistic 
but  of  practical  value  to  the  exhibitor, 
and  in  the  furtherance  of  this  idea  they 
plan  to  furnish  to  picture  showmen  in 
some  instances  the  plates  from  which 
the  inserts  are  made  so  that  they  may 
be  used  in  their  local  advertising,  also 
to  have  mats  made  to  furnish  to  «ther 
houses  for  the  same  purpose.  In  addi- 
tion twenty-two  by  twenty-eight  black 
a-nd  white  enlargements  will  be  made 
of  the  drawings,  for  the  use  of  exhibit- 
ors in  their  lobby  displays. 

As  all  of  the  campaign  is  centered 
around  E.  K.  Lincoln,  who  is  the  star 
of  the  first  production,  "Virtuous  Men," 
a«d  will  also  have  the  leading  role  in 
future  productions,  the  art  work  will 
be  built  around  Mr.  Lincoln.     However, 


the  prominent  female  members  of  the 
cast,  Grace  Darling,  the  ingenue,  and 
Clara  Joel,  as  the  vampire,  will  not  be 
lost   sight   of. 

Claim   Idea   Is   a   New   One. 

The  officials  of  S-L  Pictures  claim 
that  this  policy  of  employing  world 
famed  artists  to  prepare  drawings  for 
motion  picture  productions  and  then 
arranging  for  picture  showmen  to  get 
the  benefit  of  them  is  a  new  idea,  and 
one  which  will  undoubtedly  add  materi- 
ally to  the  box  office  receipts. 

The  initial  advertisement  of  this  com- 
pany was  an  interest-compelling  one,  con- 
sisting of  two  pages  with  white  letter- 
ing on  a  blue-gray  background  announc- 
ing the  inaugural  of  the  Ralph  Ince  At- 
tractions with  the  brand  name  "S-L" 
in  white  on  red.  This  was  also  followed 
on  the  second  insert  consisting  of  four 
pages,  varied  by  the  two  inner  pages, 
drawn  by  Clarence  Underwood,  one  be- 
ing a  bust  sketch  of  Director  Ralph 
Ince,  while  the  other  was  a  three-color 
sketch  showing  E.  K.  Lincoln,  the  star, 
in  a  characteristic  pose  depicting  a 
scene  from  the  first  production,  "Vir- 
tuous  Men." 


Select  Nazimova  Picture  as 
Typical  American  Film 

THE  National  Board  of  Review  of 
Motion  Pictures  selected  "Out  of 
the  Fog,"  the  latest  Nazimova 
production,  as  the  representative  Amer- 
ican picture,  for  the  demonstration  of 
European  and  American  Artistry  in 
Photoplay  Production  which  was  held 
on  Tuesday,  March  4,  at  Wurlitzer  Fine 
Arts  Hall,  118  West  41st  street,  New 
York,  at  which  educators,  editors, 
artists  and  others  of  prominence  and 
distinction  were  present. 

This  is  especially  gratifying  to  the 
Nazimova  Productions  because  of  the 
great  compliment  paid  in  the  selection 
of  the  Nazimova  play,  and  shows  that 
the  work  this  artist  is  accomplishing 
has  attracted  the  attention  of  men  of 
letters  and  art  both  in  America  and 
abroad. 

"Out  of  the  Fog"  is  the  screen  adapta- 
tion of  Nazimova's  stage  success  '"Cep- 
tion  Shoals,"  by  H.  Austin  Adams.  It 
was  adapted  by  June  Mathis  and  Albert 
Copeland  and  directed  by  Mr.  Copeland. 


"Congratulations,  Hiram," 
Says  Charlie  to  Hiram  Ab-rams  on  his  en- 
gagement   as    general    manager    of    United 
Artists.      Abrams    is    the    hatless    one. 


Zion  Films,  Inc.,  Rushing 
Work  on  Jewish  Picture 

THE  first  Sholom  Aleichem  picture, 
"Khavah,"  which  is  being  pro- 
duced by  the  Zion  Films,  Inc.,  un- 
der the  direction  of  Charles  E.  Daven- 
port, will  soon  be  ready  for  release. 
Because  of  the  demands  from  many 
sources  that  the  finished  product  be 
shown  the  big  exhibitors,  Mr.  Daven- 
port is  rushing  work  on  the  picture  and 
on  Saturday  night  completed  all  the 
interiors  at  the  Estee  Studio,  neces- 
sitating work  both  day  and  night  by 
the  entire  cast.  ( 

"Eddie  Luck,"  the  technical  director, 
put  a  corps  of  men  to  w«rk  finishing 
up  the  Russian  village  "Somewhere  in 
New  Jersey,"  and  the  cameramen  be- 
gan shooting  exteriors  early  in  the 
week.    Those  who  have  seen  1»be  village 


declare  that  it  is  true  in  every  detail 
to  Russian  life. 

Alice  Hastings,  who  plays  the  title 
role,  "Khavah,"  and  who  is  a  recognized 
Broadway  star,  is  said  to  have  excelled 
herself  in  this  production,  which  is  a 
character  delineation  far  different  from 
anything  she  has  ever  done  before.  The 
supporting  cast  is  an  equally  strong  one 
and  consists  of  Giacorao  Masuroff,  Alex 
Tenenholtz,  leading  men  at  the  Irving 
Place  Theatre;  Phil  Sanford,  Sonia  Ra- 
din,  of  the  Russian  Opera  Company;  Bil- 
lie  Wilson,  Ray  Friedgen  and  Anna 
Kehlman. 

Irving  Ruby  and  Jack  Young  are  the 
cameramen  and  Ray  Friedgen  is  the 
assistant    director. 


Poster  Advertising  Gets 

Control  of  Gude  Company 

AN  association  of  the  two  largest 
selling  organizations  in  the  out- 
door advertising  field  was  effected 
this  week  when  the  controlling  interest 
in  the  O.  J.  Gude  Co.,  N.  Y.,  was  pur- 
chased by  K.  H.  Fulton,  president  of 
the  Poster  Advertising  Company,  and 
kis  associates  in  that  company.  O.  J. 
Gude  will  retain  a  large  invested  inter- 
est and  a  majority  of  the  bonds  of  the 
O.  J.  Gude  Co.  and  will  act  as  chairman 
of  the  Board  of  Directors. 

Mr.  Fulton's  associates  in  the  pur- 
chase of  the  controlling  interest  in  the 
O.  J.  Gude  Co.  are  A.  M\  Briggs,  S.  J. 
Hamilton,  M.  F.  Reddington  and  D.  G. 
Ross ;  all  men  of  pronounced  sales 
ability — the   best   in   the   poster   field 

The  O.  J.  Gude  Company  includes 
among  its  directors  the  leading  sales- 
men in  the  painted  and  electric  sign 
field  and  this  company  has  also  de- 
veloped one  of  the  strongest  selling  or- 
ganizations in  that  branch  of  advertis- 
ing. Consequently,  this  arrangement 
will  be  practically  a  jointure  of  the  best 
paint  and  poster  salesmen  in  the  coun- 
try. 

The  tw«  organizations  are  for  the 
present  occupying  their  respective  of- 
fices— the  Poster  Advertising  Co.  at 
511  Fifth  avenue,  and  the  O.  J.  Gude  Co. 
at  220  West  42nd  street,  New  York  City. 


Hubbard    to    Draw    for    Universal. 

Arrangements  have  been  completed 
with  Kin  Hubbard,  creator  of  the  in- 
ternationally famous  "Abe  Martin" 
stories  and  sketches,  for  the  contribut- 
ing of  bits  of  his  wit  to  the  new  screen 
magazine  being  issued  by  Universal. 

Mr.  Hubbard,  an  adopted  Hoosier,  has 
made  his  "Abe  Martin"  stories  in 
several  hundred  newspapers  one  of  the 
most  interesting  features  of  these  daily 
and  weekly  publications.  Several  Abe 
Martin  books  have  been  published  by 
Mr.  Hubbard. 


Renovo's    Eagle    Remodeled. 

Renovo,  Pa.,  famous  railroad  center, 
with  a  unique  lot  of  scenery  surround- 
ing it,  has  made  another  dent  on  the 
map  of  theatre  building  activities.  The 
Eagle  Theatre,  formerly  the  Dreamland, 
will  be  remodeled  at  a  cost  of  $5,000. 
Guy  H.  Colony,  engineer  and  architect 
of  Huntington,  has  been  engaged  for 
the  work. 


Barter  and  Sale;  "Swap"  what  you  don't 
want  for  something  you  need.  The  World's 
Classified  advertising  provides  a  reqdy 
means  to  quick  transactions.  If  you  have 
never  tried — don't  say  we  didn't  tell  you 
about  your  opportunity. 


1640 


THE     MOVING     PICTURE    WORLD 


March  22,  1919 


M.    PERRET    DISCUSSES    MYSTERY    PLAY 

Makes  Statement  Concerning  "Thirteenth  Chair," 
Comparing  It  with  Other  Stage  Dramas  of  Crime 


WITH  the  screen  picturization  of 
Bayard  Veiller's  "The  Thirteenth 
Chair,"  which,  as  a  speaking 
play,  proved  to  be  unquestionably  one 
of  the  biggest  theatrical  sensations  of 
a  generation,  a  discussion  has  arisen  as 
to  whether  or  not  the  Acme  Pictures 
Corporation,  the  producers,  are  offering 
a  distinctly  new  contribution  to  the  art 
of  photodramatization.  At  any  rate,  the 
interest  in  the  subject,  evidenced  by 
numerous  inquiries  and  personal  inter- 
rogation, warrants  this  statement  from 
me. 

One  speaks  of  "The  Thirteenth  Chair" 
as  a  mystery  play  and  yet  it  is  a  mys- 
tery in  which  the  spectator  has  a  part 
quite  as  much  as  does  the  police  in- 
spector who  handles  the  case.  In  fact, 
at  the  very  beginning  of  the  film  which 
witnesses  the  arrival  of  the  police  on 
the  scene  of  the  murder,  the  spectator 
is,  for  a  time,  far  better  informed  of 
the  events  that  have  gone  before  than 
is  the  officer  who  is  called  on  to  solve 
the  mystery  of  the  murder  of  Edward 
Wales. 

To  explain  this  point :  Twelve  people, 
all  gentle  bred  and  possessed  of  more 
than  the  average  amount  of  worldly 
goods,  gather  to  spend  an  evening  at 
the  home  of  one  of  their  members.  As 
a  rather  unusual  bit  of  entertainment, 
the  services  of  a  well  known  medium 
are  enlisted  and  a  spiritualistic  seance 
is  given.  In  order  that  there  may  be 
no  suggestion  of  trickery,  the  doors  and 
windows  are  all  locked  and  the  thirteen 
people  sit  in  a  circle  with  their  hands 
clasped  together.  Then,  while  the  lights 
in  the  room  are  extinguished,  one  of 
the  thirteen  is  murdered.  Who  com- 
mitted the  crime?  Who  killed  Edward 
Wales?  The  solution  to  that  question 
forms  the  basis  for  the  rest  of  the  story. 

Assuredly  this  is  a  mystery  play,  yet 
the  final  solution  to  the  story  is  no 
more  of*  a  surprise  to  the  spectator  than 
it  is  to  the  inspector  and  the  spectator 
has  been  fooled  no  more  than  has  he. 

To  trace  the  history  of  plays  which 
might  in  truth  be  disguised  as  mystery 
plays  does  not  require  one  to  go  back  in 
time  for  more  than  a  few  years.  Prior  to 
the  coming  of  Ibsen  there  were  no  plays 
at  all  that  matched  up  to  the  standard 
-of  "The  Thirteenth  Chair"  as  mystery 
plays,  not  to  speak  of  motion  pictures, 
for  the  simple  reason  that  playwrights 
invariably  resorted  to  the  soliloquy  to 
explain  for  the  spectator  what  would 
have  otherwise  proved  a  mystery  to 
him.  Ibsen,  by  doing  away  with  the 
soliloquy  introduced  an  entirely  new 
style  of  play  which  was  quite  free  of 
anything  that  suggested  the  mysterious. 

There  followed  a  period  of  years  dur- 
ing which  the  drama  made  no  effort  to 
create  situations  that  were  calculated 
to  fool  or  mislead  the  spectator  at  all. 
And  then  came  "Arsene  Lupin,"  the  first 
of  the  detective  plays  which  might  be 
called  mystery  plays  but  which  were 
totally  unlike  "The  Thirteenth  Chair," 
in  that  they  deliberately  sought  to  fool 
or  misled  the  onlooked,  which  the  Veil- 
ler  play  does  not  do. 

Following  "Arsene  Lupin"  came  "Un- 
der Cover."  and  following  that  "Inside 
the   Lines,"  both   plays   that  were   mys- 


terious only  so  far  as  they  did  befool 
the  onlooker  by  taking  a  totally  unex- 
pected twist  or  turn  at  the  end.  In 
that,  too,  they  differed  from  "The  Thir- 
teenth Chair,"  because  when  the  ex- 
planation does  come  at  the  conclusion 
of  the  story  you  realize  that  it  has  been 
quite  within  your  power  at  all  times  to 
have  discovered  the  correct  solution  to 
the  mystery  had  you  only  taken  the  cor- 
rect course  of  reasoning  from  the  start. 
I  do  not  think  it   fair   to   explain,   be- 


Leonce  Perret. 

forehand,  in  detail,  the  intricate  camera 
work  necessitated  in  order  to  produce 
the  results  required  in  the  production, 
but  I  will  say  that  the  cutting  and  titl- 
ing of  "The  Thirteenth  Chair"  has  been 
started,  and  as  soon  as  this  is  completed 
the  trade  and  public  will  judge  for 
themselves  whether  or  not  its  treatment 
as  a  motion  picture,  or  better  still,  the 
scope  and  effectiveness  on  the  screen, 
excels  the  stage  dramatization  of  "The 
Thirteenth  Chair." 


Mack    Swain    Joins    Billy    West. 

The  announcement  is  made  by  Milton 
L.  Cohan,  president  of  Bull's  Eye  Film 
Corporation,  that  he  has  engaged  Mack 
Swan,  the  rotund  comedian,  to  play 
"heavies"  in  the  Billy  West  comedies. 
Mack  Swain  first  made  a  reputation  as 
a  Keystone  fat  man  and  has  since  ap- 
peared in  several  brands  of  screen  com- 
edies,  being   in   some   instances   starred. 


Says  Prohibition  Will  Aid  Industry 

In  order  to  get  a  line  on  the  probable 
effect  that  nation-wide  prohibition  will 
have  on  the  industry,  R.  C.  Cropper, 
manager  of  the  Bee  Hive  Exchange  in 
Chicago,  has  sent  out  3,000  circular  let- 
ters in  the  form  of  a  questionnaire  to 
everyone  on  his  mailing  list  asking  the 
opinion  of  exhibitors  as  well  as  their 
patrons. 


Mr.  Cropper  is  personally  of  the  opin- 
ion that  prohibition  will  prove  a  boon  to 
the  picture  business  and  will  create  a 
big  increase  in  patronage,  particularly 
affecting  the  male  attendance,  also  that 
it  will  mark  the  building  of  more  thea- 
tres. He  believes  that  much  of  the  cap- 
ital now  invested  in  the  liquor  industry 
will  be  diverted  to  motion  picture  en- 
terprises. 


Denies  Ontario  Association 
Has  Canadian  Franchise 

JAMES  TRAVIS,  of  Toronto,  general 
manager  in  Canada  of  the  Exhibi- 
tors Mutual  Distributing  Corpora- 
tion, has  issued  a  denial  of  the  report 
that  the  Canadian  franchise  of  his  com- 
pany has  been  acquired  by  the-  Moving 
Picture  Exhibitors'  Protective  Associa- 
tion of  Ontario,  which  association  re- 
cently organized  the  Canadian  Exhibi- 
tors' Film  Exchange  Company,  Limited, 
for  which  a  Dominion  charter  has  been 
applied. 

There  were  negotiations  between  the 
two  interests,  but  Mr.  Travis  has  denied 
the  report  that  the  Mutual  had  been 
taken  over  by  the  co-operative  ex- 
change. 

Association    Holds    Meeting. 

A  general  meeting  of  members  of  the 
Moving  Picture  Exhibitors'  Protective 
Association  of  Ontario  was  held  at  To- 
ronto on  Tuesday,  March  4,  to  consider 
further  details  in  connection  with  the 
organization  of  the  association's  ex- 
change, the  capitalization  of  which  has 
been  raised  to  $250,000,  and  also  to  hear 
the  report  of  President  J.  C.  Brady  and 
Secretary  Thomas  Scott  regarding  their 
visit  to  Montreal,  Quebec,  when  they 
secured  the  affiliation  of  the  exhibitors' 
organization  in  the  Province  of  Quebec 
and  also  paved  the  way  for  the  exten- 
sion of  the  activities  of  the  associa- 
tion's exchange  to  that  Province.  The 
members  also  made  further  arrange- 
ments for  the  sending  of  a  delegation 
to  Ottawa,  the  Canadian  capital,  to 
press  for  the  removal  of  the  15  cents 
reel  tax. 


Film  Trade  Board  Replies 
to  Comment  on  Trade  Rules 

AS  a  result  of  comment  on  five  trade 
rules  recently  adopted  and  an- 
nounced by  the  Minneapolis  Film 
Board  of  Trade  that  organization  has 
issued  the  following  statement : 

"Numerous  reports  have  been  current 
as  to  some  of  the  drastic  things  the 
Minneapolis  Film  Board  of  Trade  in- 
tends to  do. 

"The  Minneapolis  Film  Board  of  Trade 
stands  for  everything  that  is  fair,  both 
to  the  exhibitor  and  the  exchange.  It 
is  not  the  intention  at  any  time  to  try 
to  regulate  prices,  nor  has  it  at  any  time 
ever  attempted  to  do  so;  but  it  intends 
to  see  that  exhibitors  live  up  to  their 
contracts  and  that  exchanges  do  like- 
wise. 

"There  is  no  ruling  of  the  Board  of 
Trade  that  will  inconvenience  any  ex- 
hibitor or  exchange  who  conducts  his 
or  its  business  in  an  upright,  straight- 
forward, business-like   manner." 


Film  reviews  in  Moving  Picture   World 
arc    written    from    the    screcw. 


March  22.  1919 


THE  MOVING  PICTURE  WORLD 


1641 


DES     MOINES     GETS    PROFESSIONAL    0-0 

Illustrating  the  Fact  That  All  Exhibitors  in 
Cluster  in  Medium  Sized  City  Get  Business 


IN  traveling  through  the  country  for 
the  Moving  Picture  World  I  have 
often  noticed  in  a  medium  sized  city 
wherever  the  exhibitors  are  clustered 
together,  everybody  gets  business. 
Why?  Let  Mr.  Hiersteiner,  manager  of 
the  Family  Theatre.  Des  Moines,  la., 
answer  the  question.  He  has  been  a 
speculator  on  Broadway,  New  York,  in 
his  day  and  ought  to  know  where  the 
crowds  go.  He  says  in  a  city  the  size 
of  Des  Moines,  where  the  downtown 
exhibitors  are  within  a  radius  of  a  few 
blocks,  despite  the  competition,  they 
are  all  getting  the  crowds. 

I  then  verified  the  statement  by  vis- 
iting the  following  downtown  theatres 
and  found  them  all  as  reported.  The 
Garden  Theatre,  a  downtown  house, 
seating  650,  admission  price  15  and  20 
cents,  runs  straight  pictures.  It  has  a 
nine-piece  orchestra,  with  a  $15,000  or- 
gan, having  an  echo  which  gives  the 
patrons  in  all  parts  of  the  house  a 
chance  to  hear  it  distinctly.  This  is 
what  Dan  C.  Burgum,  the  manager, 
says  is  a  combination  of  three  organs  in 
one,  known  as  the  Swell  Organ.  This 
house  changes  its  program  twice  a  week 
and  uses  Paramount,  Artcraft  and  "First 
National  and  claims  a  phenomenal  busi- 
ness at  present. 

State   Solons    See   Picture. 

Recently  the  Iowa  legislature  ad- 
journed to  visit  this  theatre  for  the  pur- 
pose of  seeing  the  war  picture,  "Fit  to 
Fight."  All  the  exchanges  in  Des  Moines 
use  this  theatre  for  their  trade  showing. 

Another  downtown  theatre  is  the 
Palace,  seating  780,  with  admission  price 
of  17  cents.  This  house  has  a  seven- 
piece  orchestra.  J.  Day,  manager, 
claims  a  good  business. 

The  Rialto,  a  house  seating  1,000,  ad- 
mission price  22  and  32  cents,  has  a 
twelve-piece  orchestra.  This  is  an  up- 
to-date  theatre  in  every  respect,  having 
a  playground  in  the  basement  for  the 
kids.  Eller  Metzger  is  the  manager  and 
informed  me  the  theatre  makes  a  spe- 
cialty of  good  music.  Uses  Paramount, 
Hodkinson,  Fox  service  and  is  getting 
good  crowds. 

The  Majestic  Theatre,  Mr.  O.  Hare 
manager,  also  secretary  of  the  Iowa 
State  Theatre  Men's  Association,  has 
been  here  two  years  and  reports  excel- 
lent business.  This  house  seats  850, 
has  an  admission  price  of  10  cents. 
Uses  Paramount,  Artcraft,  Fox  and 
Triangle.  It  is  a  second  run  downtown 
house.  The  Family  Theatre,  a  down- 
town house  seating  387,  admission  price 
is  10  cents.  Mr.  Hiersteiner  is  the  man- 
ager and  has  been  in  the  film  business 
for  thirteen  years. 

The  Casino  Theatre,  seating  700,  ad- 
mission price  10  cents.  The  manager, 
Mr.  Helmts,  says  he  played  to  capacity 
with  one  of  the  war  pictures — "Why 
Germany  Must  Pay" — a  Metro  produc- 
tion. 

Des  Moines  has  a  few  exchanges  and 
a  supply  house.  At  the  corner  of  7th 
and  Mulberry  streets,  one  flight  up, 
there  is  O.  H.  Garland,  who  handles 
Power,  Simplex  and  Motiograph  ma- 
chines. This  concern  is  doing  a  good 
business. 

At  the  Universal  office,  at  the  time 
of  my  visit,  Manager  W.  J.  Frisch  was 


busy  at  the  telephone  ringing  up  the 
mayor  of  the  town  to  see  if  he  couldn't 
get  him  at  a  trade  showing  of  "The 
Heart  of  Humanity."  Business  is  re- 
ported very  good  as  usual  at  this  office. 
Pathe  also  maintains  an  exchange  in 
Des  Moines.  L.  A.  Sheridan  is  in 
charge.     He  says  all  the  exchanges  have 


Clement    Wouldn't   Miss   a 

Single  Copy  of  the  World 

THE  Secretary-Treasurer  of 
Films  De  Luxe,  Inc.,  Montreal, 
Canada,  J.  Clement,  says  in 
the  course  of  a  letter  to  Moving 
Picture   World : 

"The  back  numbers  have  all 
been  received  since  writing 
you  last  and  we  are  mighty 
glad.  Your  magazine  is  so 
chuck  full  of  valuable  infor- 
mation, interesting  articles 
and  good  advertising  of  all  the 
best  productions  in  the  film 
business  that  we  wouldn't  like 
to  be  without  a  single  copy  for 
its  weight  in  gold." 
Which  would  seem  to  tell  its  own 
story. 


a  hard  time  to  get  permanent  quarters 
on  account  of  the  increased  insurance 
rates.  Mr.  Sheridan  says  that  Pathe  is 
holding  its  own  here. 

Paramount  office,  R.  C.  Le  Beau  man- 
ager, reports  business  coming  along 
very  nicely.  J.  A.  Murray  recently  ar- 
rived from  the  Omaha  branch  to  become 
attached  to  Des  Moines  office  as  sales- 
man. BREGSTEIN. 


Harry  Carey  Greeted  by 

Big  Crowds  in  the  West 

SPOKANE  has  had  among  its  visitors 
recently    Harry    Carey,    Universal's 
serial   actor. 
Mr.    Carey    was    accompanied    by 'his 
wife,  who  proves  to  be  a  good  publicity 
woman,    and    is    not    afraid    of    telling 


Harry  Carey  and  the  Chief. 

Universal   Star   with   Joe   Warren.    Seattle's 
Chief  of  Police. 

newspaper    men    and    theatre    managers 
some  of  the   thrilling   experiences   they 
have    had    on    their    tour   of    the    Pacific 
Coast. 
After  appearing  before  capacity  audi- 


ences in  the  Casino,  Unique  and  Em- 
press theatres  of  Spokane,  Mr.  Carey 
also  appeared  at  the  Liberty  Theatre, 
Hillyard,  a  suburban  railroad  town, 
where  he  was  greeted  by  an  overflow 
audience  and  had  to  speak  on  the  street 
to  those  who  could  not  get  inside  during 
his  appearance  on  the  stage. 

Probably  one  of  his  greatest  ovations 
was  received  at  the  children's  matinee 
at  the  Casino  Theatre,  Saturday  after- 
noon,  March   2. 

From  Spokane  Mr.  and  Mrs.  Carey 
started  for  Butte,  Mont.;  Salt  Lake 
City,  Denver,  Omaha.  They  will  also 
visit  Des  Moines,  Minneapolis  and  St. 
Paul,  Chicago,  St.  Louis  and  Oklahoma 
City,  before  returning  to  Universal 
City. 

Speaking  of  some  of  his  experiences 
on   the  trip,  Mr.  Carey  said: 

"At  the  Strand  Theatre  in  Portland 
we  played  to  an  audience  of  8,000  in 
one  day;  also  played  to  capacity  audi- 
ences in  Seattle." 

Mr.  Carey  was  photographed  in  Seat- 
tle with  Joe  Warren,  chief  of  police 
of    that   city. 


Zierler   Given   a   Dinner. 

Samuel  Zierler,  general  sales  manager 
of  the  Big  U  Exchange,  New  York,  was 
the  guest  of  honor  at  a  dinner  given 
by  members  of  the  exchange  sales  de- 
partment at  Murray's,  Wednesday  af- 
ternoon, March  5.  Mr.  Zierler  cele- 
brated his  twenty-seventh  birthday  on 
that  date  and  his  fellow  workers  of  the 
exchange  made  the  day  one  on  which 
to  show  their  appreciation  of  the  exe- 
cutive's   friendship. 

In  behalf  of  those  present  W.  Her- 
man presented  Mr.  Zierler  with  a  plati- 
num watch,  chain  and  charm.  Fred 
Mitchell   acted   as   toastmaster. 

Those  present  at  the  dinner  were: 
W.  Herman,  W.  R.  Wilkerson,  E.  W. 
Kramer,  H.  Huber,  C.  A.  Nathan,  Joe  C. 
Feibusch,  I.  Hanower,  George  Uffner, 
Sol  I.  Solomon,  George  Steiner,  H.  Mul- 
stein,  L.  Levey,  Max  Ehrenreich,  M. 
Hochberg,  L.  D.  Sherwood,  Phil  M.  Lo- 
sito,  R.  E.  Wells,  L.  I.  Kutinsky,  L.  Fox, 
M.  Lowell  Cash,  A.  Appel,  J.  A.  Kaplan, 
Dave  Sohmer,  Joseph  J.  Miller,  L.  B. 
Metzger,  A.  Sachs,  H.  Fuist,  Monroe 
Isen,  Charles  Rosenzweig,  Leo  Abrams, 
Charles  Moses  and  Fred  Mitchell. 


Schlesinger   Returns    from    Sales    Trip. 

M.  B.  Schlesinger  returned  to  New 
York  Saturday,  March  8,  from  Toronto, 
where  he  made  a  sales  trip  in  the  in- 
terests of  the  "Cavell  Case."  His  mis- 
sion terminated  successfully  as  a  sale 
was  consummated  for  this  production 
with  Jay  J.  Allen,  and  arrangements  are 
now  being  completed  whereby  Julia 
Arthur,  the  star  of  the  "Cavell  Case," 
will  appear  in  person  at  the  initial  show- 
ing in   the   Dominion. 


Henry    Bollin   Joins    Outing-Chester. 

The  Outing-Chester  Pictures  have 
secured  the  services  of  Henry  George 
Bollin  as  designer  and  decorator  for 
their  title  cards.  Mr.  Bollin  is  a  young 
artist  who  has  recognized  the  interest- 
ing possibilities  in  this  type  of  work, 
and  has  become  identified  with  the  sort 
of  title  decoration  which  is  original  and 
at  the  same  time  dignified.  He  has  done 
a  great  deal  of  work  for  Artcraft  and 
Paramount. 


UAZ 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


CRANKING  A  SCENIC   CAMERA  FAR  AWAY 


Herford  Tynes  Cowling  Ti 
Making  Scenes  in  Strange  I 

JUST  two  years  after  he  departed 
for  the  Far  East  with  his  scenic 
camera  Herford  Tynes  Cowling  was 
back  in  Xew  York  with  a  stock  of 
negatives  for  Paramount's  exhibitors' 
supply,  and  in  due  course  they  will  be 
released  for  general  distribution.  Mr. 
Cowling  started  away  with  Burton 
Holmes,  and  took  pictures  for  the  lec- 
turer until  Japan  had  been  partly  toured 
and  then  the  cameraman  went  on  alone 
into  some  lands  where  a  scenic  camera 
had   never   been   before. 

With  Mr.  Holmes  in  command  after 
leaving  Hawaii  the  South  Sea  Islands, 
including  the  Fijis  and  Samoa,  were 
visited;  then  New  Zealand,  Tasmania, 
Australia  and  into  Japan,  where  Mr. 
Holmes  left  to  take  up  his  lecture  tour 
here  at  home.  Mr.  Cowling  remained 
in  Japan  alone,  starting  his  first  work 
for  Paramount,  and  by  ricksha  travel 
penetrated  into  many  unfrequented 
spots.  In  his  travels  among  strange 
people,  with  only  the  knowledge  of 
English  at  his  command,  the  cameraman 
availed  himself  of  the  sign  language, 
which  he  had  acquired  during  his  work 
for  the  Department  of  the  Inferior 
under  Secretary  Lane. 

Made  First  Government  Films. 

While  in  Government  employ  Cowling 
produced  two  "narrative"  subjects  in 
the  interest  of  propaganda  to  acquaint 
the  public  witk  the  work  of  the  Interior 
Department.  One  —  "The  Romance  of 
the  Desert" — told  the  story  of  reclama- 
tion of  arid  lands  and  the  benefits  of 
irrigation  ;  the  other — "The  Life  of  the 
Forest  Rangers" — centered  attention  on 
conservation  of  timber  lands  and  the 
necessity  of  fire  prevention.  He  started 
as  chief  photographer  for  the  Depart- 
ment of  the  Interior  and  remained  in 
that  service  until  he  went  with  Burton 
Holmes  early  in  February,  1917.  Cowl- 
ing was  the  first  man  to  create  moving 
pictures  for  the  Government,  and  at  the 
San  Fra«cisco  Exposition  his  work  was 
awarded   a   gold   medal. 

His    first    journey    into    strange    lands 


avels  Into  Warm  Climate 
^ands  for  Paramount  Use 

took  Cowling  alone  and  as  his  own 
cameraman,  director  and  developer 
through  China,  Formosa,  the  Philip- 
pines, Indo-China,  Siam,  the  Federated 
Malay  States,  Straits  Settlement  (in- 
cluding Penang,  Malaca  and  Singapore), 
Java  and  Borneo,  taking  the  scenic  cam- 
era for  the  first  time  into  Siam  and  For- 
mosa.    Likewise   in   the   other  countries 


Herford   Tynes    Cowling. 

there  were  sections  or  districts  where 
the  natives  and  their  surroundings  had 
never  faced  a  camera. 

Many  interesting  developments  re- 
sulted during  Cowling's  travels.  He 
photographed  the  execution  of  revolu- 
tionary soldiers  in  Swatow,  China,  and 
in  Formosa  had  the  aid  of  the  govern- 
ment in  staging  his  scenes.  Runners 
were  sent  into  the  interior  to  assemble 
the  natives  and  to  explain  what  was 
wanted   of   them   by   the   stranger.      Mr. 


Cowling  found  in  most  of  these  coun- 
tries that  the  Standard  Oil  branch  was 
the  most  fruitful  source  of  co-operation 
and  information.  In  China  he  was 
almost  "stumped"  for  one  scene  he 
wanted,  but  the  telephone  intervened, 
and  all  was  well.  Cowling  got  an  oil 
man  to  explain  over  the  wire  what  was 
wanted  and  the  Chinaman  who  was  at 
the  other  end  of  the  phone  interpreted 
the  directions — a  merging  of  the  ancient 
and  modern  in  rare  degrees. 

King    of    Siam    His    Director. 

In  Siam  the  American  was  presented 
to  the  King,  and  from  that  moment 
Royalty  was  at  his  back,  commanding 
troops  and  people  to  aid  in  picturing 
Siam  to  best  advantage.  At  that  time 
Siam  was  active  in  the  war  as  one  of 
the  Allies  and  Cowling  got  numerous 
"shots"  of  the  army  in  drills  and 
parades.  In  Siam  he  had  a  three  weeks' 
trip,  traveling  over  the  450  miles  of 
railroad,  plus  52  miles  by  a  Henry  Ford 
speedster — going  into  the  remote  parts 
on  the  backs  of  elephants. 

Formosa  was  a  rich  spot  for  his 
camera  sport.  The  natives  covet  matches 
and  Cowling  went  in  with  thousands  of 
them.  Runners  were  sent  ahead  of  him 
on  his  travels  to  assemble  the  natives 
and  when  he  arrived  at  various  destina- 
tions the  scenes  were  set — and  his 
matches  were  distributed.  In  some  of 
the  counties  he  even  broke  down  re- 
ligious tradition — the  Malays  making  it 
a  strict  observance  of  their  Moham- 
medanism not  to  be  photographed.  But 
Cowling,  aided  by  the  Sultan  of  Perak, 
filmed  not  only  the  court,  but  all  of 
the  other  natives  he  desired  to  have 
pose    for   him. 

Then  again,  there  will  be  some  scenes 
that  he  cannot  show — because  the  style 
of  dress,  or  undress,  is  so  different  to 
our  own  in  countries  where  the  low- 
hanging,  ever-blazing  sun  makes  the  use 
of  woman's  furs  and  raiment  something 
unheard  of  since  time  began.         HILL. 


Buss   Is  Looking   Around. 

C.  D.  Buss,  formerly  manager  of  the 
Third  Street  Theatre,  Easton,  Pa.,  is  out 
of  the  service  and  looking  around.  Mr. 
Buss  resigned  his  position  with  the 
Third  Street  when  the  Government 
called  for  men  for  the  photographic 
division  of  the  Signal  Corps,  and  went 
through  the  school,  but  did  not  get 
over  to  France.  He  was  mustered  out 
some  weeks  ago  and  since  then  he  has 
been  looking  around  either  for  a  house 
or  a  good  State  Rights  proposition,  but 
reports  that  up  to  date  he  has  been 
unable  to  find  either.  His  preference 
is  for  a  theatre  that  can  be  made  to  show 
a  profit,  but  he  still  has  his  eye  peeled. 
A  letter  addressed  to  104  North  Fourth 
street,  Easton,  will  reach  Mr.  Buss. 


Cowling  and  the  King  of  Siam  Exchange  Greetings. 


Bonistall     Receives     Promotion. 

Frank  C.  Bonistall,  for  some  time  as- 
sistant manager  of  the  Pittsburgh 
Paramount  office,  was  recently  pro- 
moted to  manager,  suceeding  H.  H. 
Buxbaum,  who  is  now  district  manager, 
covering  the  Pittsburgh,  Cleveland  and 
Cincinnati  Paramount  offices,  with  head- 
quarters   in    Pittsburgh. 

Mr.  Bonistall  has  been  associated 
with  film  interests  in  the  Pittsburgh 
section  for  several  years,  and  his  many 
friends  wish  him  the  best  of  success 
in   his   new   endeavor. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1643 


NAZIMOVA  FILM  HAS  BIG  NIGHT   SCENES 

Gallery  of  Experts  Follow  Capellani  When  He 
Takes  Chinese  Pageant  in  "The  Red  Lantern" 

PAGEANT   that  drew   a 


ArAUL.-i.N  i  mai  arew  a  gallery 
of  more  than  300  producers, 
screen  stars  and  players,  news- 
paper writers  and  other  spectators  to 
the  Nazimova  studios  in  Hollywood  was 
staged  when  Director  Albert  Capellani 
took  the  night  street  scenes  in  "The  Red 
Lantern,"  Xazimova's  coming  Chinese 
production.  The  Russian  star,  wearing 
the  magnificent  silken  robes  of  the 
pseudo-goddess  of  the  Red  Lantern, 
acted  before  a  battery  of  lamps,  spot- 
lights and  cameras  from  5  o'clock  in  the 
afternoon  until  nearly  11  o'clock  at 
night. 

In  preparation  for  the  filming  of  the 
spectacle  Director  Capellani,  his  art  di- 
rector, Henri  Monessier,  who  designed 
the  massive  and  picturesque  Pekin  street 
"set,"  and  Eugene  Gaudio,  the  camera- 
man, made  eleborate  tests  of  the  light- 
ing of  the  street  the  night  before  the 
scenes  were  "shot."  The  Pekin  street, 
with  its  temples,  shops  and  bazaars, 
was  a  veritable  blaze  of  light.  Ray 
Smallwood,  chief  of  the  photographic 
staff,  supplied  six  cameramen  to  assist. 
There  were  500  lartips  in  the  Chinese 
lanterns  which  hung  from  every  post 
and  from  the  windows  of  the  Chinese 
houses.  Coolies  carried  other  lamps  on 
poles — seventy-five  of  them.  In  the  huge 
red  lantern  on  the  palanquin  used  to 
carry  Nazimova  were  five  1000-watt 
bulbs.  Besides  there  were  seventy 
"Broadsides,"  twenty-five  "spots"  and  a 
powerful  searchlight,  with  a  radius  of 
several  miles,  which  was  placed  on  the 
top  ©f  the  immense  archway  at  the  head 
of  the  street  and  the  rays  of  which  fol- 
lowed the  principals  in  the  scenes. 
Eight  hundred  Chinese  "extras,"  impor- 
ted from  all  parts  of  California  and 
garbed  at  the  Nazimova  studios,  filled 
the  street  and  participated  in  the  scenes 
enacted. 

The  episode  had  to  do  with  the  sud- 
den, seemingly  miraculous  appearance  of 
the  Goddess  of  the  Red  Lantern,  borne 
on  a  gilded  palanquin  carried  by  six- 
teen men,  on  the  occasion  of  the  feast 
of  the  red  lantern.  To  the  Chinese  this 
meant  that  she  was  to  be  a  deliverer. 
The  Boxers  seized  upon  the  circum- 
stance to  put  her,  like  a  Joan  of  Arc, 
at  the  head  of  their  forces  which  sought 
to    drive    Europeans    from   China. 

Cameraman  Gaudio  caught  some  beau- 
tiful effects  as  the  stately  procession, 
with  Nazimova  borne  by  sixteen  attend- 
ants, moved  along  the  street,  with  the 
Chinese  throngs  bending  before  her  in 
adoration,.  This  was  taken  in  a  "long 
shot,"  with  the  negative  run  twice 
through   the   camera   to   accentuate   the 


plicants  for  examination  must  fill  out 
the  regluar  application  blank  which  can 
be  obtained  at  the  offices  of  the  depart- 
ment, Hartje  Building,  Pittsburgh,  and 
such  application  blanks  must  be  accom- 
panied by  two  photographs  of  the  ap- 
plicant. Those  without  a  license  will 
be   dismissed   immediately. 


Pennsylvania  Has  Measure 
for  Bureau  of  Amusements 

N    February    17    there    was    intro- 


o 


duced  in  the  House  of  Repre- 
sentatives of  Harrisburg,  Pa.,  a 
bill  creating  a  department  known  as  the' 
Bureau  of  Amusement.  This  bill  is  a 
substitution  or  change  of  the  present 
act  known  as  the  State  Board  of 
Censors   of    Motion   Pictures,   and   from 


the  wording  of  the  new  bill  it  will  pro- 
duce the  same  results,  safeguarding  the 
morals  of  the  people  of  the  state  and 
yet  prohibits  the  exhibition  of  immoral 
or  salacious  films,  eliminating,  however, 
the  many  annoying,  inconvenient  and, 
in  some  instances,  drastic  portions  of 
censorship. 

The  argument  used  by  the  motion  pic- 
ture manufacturer  is  that,  in  view  of 
the  present  progress  of  the  industry,  at 
least  90  per  cent,  of  the  pictures  are 
undoubtedly  clean  and  wholesome,  and 
equal,  if  not  superior,  to  the  stage  pro- 
ductions, and  they  ought  to  be  placed 
in  tlse  same  class  as  the  stage  produc- 
tions and  not  classed  as  criminals  to 
the  extent  that  all  their  pictures  must 
be  submitted  for  review  before  they  can 
be  exhibited  in  the  state,  but  rather 
that  they  should  be  allowed,  under  a 
system  of  regulation,  to  exhibit  their 
pictures  until  it  was  ascertained  that 
they  were  immoral  or  unfit  to  be  seen 
by  the  people  of  this  state,  and  that 
when  such  a  picture  is  found  to  be  im- 
moral and  unfit  the  commissioner  would 
prevent  its  exhibition. 


I 


CONDEMNS     USE     OF     LOBBY     DISPLAYS 

Omaha  Exhibitor  Characterizes  Them  as  "Junk 
Advertising"  and  Says  They  Cheapen  a  Picture 

front.  That,  of  course,  is  all  appropriate 
advertising.  It  no  doubt  draws  crowds. 
But  I  doubt  if  it  is  not  a  loss  in  the  long 
run. 

"Large  newspaper  advertisements  are 
not  junk  advertising,  perhaps,  but  they 
are    not    necessary." 

Picture   Is    the   Thing. 

"It  is  the  picture,"  said  LeMarquand. 
"The  picture  is  the  thing.  People  say 
to  each  other  this  week :  'How  is  the 
Empress?'  'Good.'  'Then  I'll  go.'  Or 
'Rotten.'  'Then  I'll  not  go.'  They  do 
not  ask  about  the  details. 

"If  a  theatre  is  running  Bill  Hart, 
a  one-inch  ad  is  all  that  is  necessary. 
It  is  not  necessary  that  big  advertise- 
ments be  used  to  play  up  Bill  Hart. 
He  will  draw  anyway. 

"Newspaper  advertisements  can  be 
small,  yet  written  in  a  way  that  keeps 
them  fresh,  and  saves  them  from  a  rut. 

"The  moving  picture  theatre  has  out- 
grown junk  advertising,  and  such  ad- 
vertising as  that,  I  don't  care  where  it 
it,  harms  the  theatre.  I  wouldn't  spend 
a  cent  on  it." 


S  there  danger  of  moving  picture 
theatres  doing  too  much  "junk  ad- 
vertising?" Managers  Wilfred  Led- 
oux,  and  Paul  LeMarquand  of  the  Em- 
press, big  downtown  house  in  Omaha, 
Neb.,  were  discussing  a  suggestion  by 
an  employe  that  a  special  lobby  display- 
be  prepared  for  "The  Shooting  cf  Dan 
McGrew." 

"The  moving  picture  theatres  have 
outgrown  lobby  displays,"  said  LeMar- 
quand. "I  would  not  give  five  cents  for 
the  best  lobby  display  there  is. 

"Ten  or  twelve  years  ago,  when  we 
were  running  sensational  moving  pic- 
tures in  our  string  of  fourteen  houses 
that  reached  from  Winnepeg  to  Kansas 
City,  we  used  lobby  displays;  we  wore 
them  to  a  frazzle.  They  were  appro- 
priate then.  Showing  a  railroad  pic- 
ture, we  made  a  big  train,  with  an  en- 
gine headlight  in  front.  Showing  an 
animal  picture,  we  used  cub  bears.  Show- 
ing a  circus  picture,  we  paid  to  show 
half  a  dozen  beautiful  white  horses  in 
a   lobby   display." 

"Lobby  displays  are  junk  advertising, 
said  Mr.  Ledoux.  "They  cheapen  a  pic- 
ture. People,  attracted  by  a  lobby  dis- 
play, enter  a  moving  picture  house  with 
the  same  air  as  a  man  who  enters  a 
hoochie-koochie  dance  at  the  carnival. 
He  first  looks  all  about  to  see  if  any 
of    his    friends    detect    him. 

Displays   Kill   Business. 
You  may  jam  your  house  with  a  lobby 


illuminated    lanterns    on    the    buildings.       display  today;  this  week,  next  week,  but 
Then  Nazimova  was  "shot"  as  she  was      jt  will  waar  out  within  three  months  and 


borne  along,  with  Gaudio's  camera 
mounted  on  an  automobile  moving  at 
the  same  pace  as  the  palanquin. 

Pittsburgh    Operators    Must    Pass    Test. 

The  state  of  Pennsylvania,  through 
the  department  of  labor  and  industry, 
conducted  an  examination  for  operators 
on  March  4.  An  act  of  the  legisla- 
ture, passed  during  the  last  session,  re- 
quires that  all  operators  shall  procure 
a  license,  and  it  is  necessary  that  they 
submit  to  and  pass  an  examination 
which  is  conducted  by  the  department 
before  such  licenses  are  issued.    All  ap- 


your  house  will  have  a  reputation  that 
will  mean  a  big  money  loss.  Window 
displays  by  big  stores  in  connection  with 
your  "show;  contests  in  a  newspaper, 
and  similar  affairs  are  not  junk  adver- 
tising. I  refer  mainly  to  the  lobby  dis- 
play, although  there  are  other  degrad- 
ing things  too  often   done. 

"Some  lobby  displays  might  be  ex- 
cused on  the  grounds  that  they  are  ap- 
propriate. Take  a  circus  picture,  let  us 
say.  A  calliope  is  used.  The  lobby  is 
decorated  with  the  images  of  animals 
and  copies  of  sensational  side-show- 
signs.     A   bally-hoo   band   plays    out   in 


Soldiers    See    Griffith    Film. 

Some  idea  of  the  splendid  work  be- 
ing done  by  the  Community  Motion 
Picture  Bureau  among  the  soldiers  erf 
the  A.  E.  F.  in  France  and  Germany 
may  be  gathered  from  the  fact  that  one 
of  the  most  expensive  feature  films  in 
America  got  its  first  showing  in  France 
in  a  theatre  controlled  by  the  Y.  M. 
C.  A.  with  an  audience  made  up  of  sol- 
diers who  were  charged  no  admittance. 
The  picture,  Griffith's — "Hearts  of  the 
World,"  will  run  for  many  weeks  in 
Paris  for  the  soldiers  alone  and  after- 
wards will  be  sent  to  the  doughboys  in 
Germany  and  other  parts  of  France.  An 
orchestra,  made  up  of  soldier  musicians, 
plays  the  musical  program  which  was 
written  to  accompany  the  film. 

The  Community  Motion  Picture  Bu- 
reau, which  acts  as  the  Cinema  Depart- 
ment of  the  Y.  M.  C.  A.,  is  arranging  for 
other  feature  films  to  follow  this  pro- 
duction. 


1644 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


MAKE  THE  MOST  OF  "EXTRAVAGANCE" 

Dorothy  Dalton's  Appearance  as  Star  of  Paramount's 
Latest  Offering  Presents  Subject  That  Will  Admit  of 
Wide  Publicity  That  Promises  Far-Reaching  Appeal 
By  Epes  Winthrop  Sargent  and  Walter  K.  Hill 


EXTRAVAGANCE"  hits  upon  no 
novel  theme.  The  subject  has  been 
used  innumerable  times  and  with 
varying  degrees  of  success.  But  it  does 
handle  vitally  and  intelligently  a  theme 
which  will  appeal  to  all,  especially  to 
married  persons  and  all  who  are  of  an 
age  to  contemplate  matrimony.  There 
is  an  excellent  preparation  in  a  few 
brief  glimpses  of  New  York  showing 
the  famous  downtown  sky  line  from  the 
Hudson,  a  crowded  street  in  the  Ghetto, 
the  curb  market,  Fifth  avenue  at  Forty- 
second  street,  and  the  fashionable  resi- 
dential district.  These  are  merely  at- 
mosphere scenes,  but  here  they  serve 
a  real  purpose  in  sounding  the  keynote 
of  the  story.  They  are  scenes  of  anima- 
tion and  are  well  done. 


Holds    Universal    Appeal. 

The  main  angle  of  appeal  is  universal, 
but  your  approach  should  be  guided  by 
your  local  conditions.  In  a  large  city 
you  work  on  the  back  to  the  country 
angle.  In  smaller  places  you  take  the 
other  view  and  hold  up  to  your  patron 
the  hollowness  of  city  life  with  its  shams 
and  pretense.  In  either  case  you  work 
on  the  married  life  angle  for  your  main 
argument,  but  you  word  the  argument 
differently. 

Chance    lor    "Local    Color." 

In  the  vicinity  of  Denver  you  have  a 
special  angle  in  that  Billy  Braden  seeks 
to  persuade  his  friends  to  go  to  Denver 
with  him  and  escape  the  hectic  struggle 
for  wealth.  Mrs.  Douglas  replies  that  she 
would  rather  be  "a  paving  stone  in  New 
York  than  a  boulevard  in  Denver."  If 
Denver  is  your  metropolis  work  that  angle 
hard,  using  such  lines  as  "She  said  she 
would  rather  be  a  paving  stone  in  Little 
Old  New  York  than  a  Boulevard  in  Den- 
ver— but  she  changed  her  mind."  Play  up 
for  local  pride.  In  other  places  substitute 
"small  town"  for  "Denver,"  but  work  the 
same  angle. 

Use  argument  rather  than  adjectives  in 
seeking  to  sell.  Here  you  have  many 
strong  talking  points.  You  do  not  have  to 
fall  back  upon  general  statements.  You 
can  be  more  interesting  if  you  are  specific, 
for  you  have  a  story  as  well  as  a  star  to 
sell. 

Work    Both    Star    and    Story. 

Of  course  the  star  angle  is  apt  to  be 
the  strongest,  and  by  no  means  should 
you  slight  Miss  Dalton  for  the  story,  but 
try  to  sell  the  combination.  Capitalize 
Miss  Dalton's  popularity  to  the  full.  Tell 
that  the  part  calls  for  the  most  unusual 
and  magnificent  dressing  and  that  her 
frocks  are  revelations  in  the  spring  styles. 
Call  it  "a  fashion  show  of  beautiful 
women."  That  will  appeal  to  the  women, 
and  they  will   not  be   disappointed. 

If  your  local  paper  has  a  fashion  or 
society  department,  get  the  editor  to  run 
a  paragraph  about  the  gowns  in  this  de- 
partment. If  the  item  runs  in  the  fashion 
department,  play  up  the  fashions,  other- 
wise play  up  the  combination  of  fashions 
and  society.  Get  a  newspaper  still,  if  you 
can,  and  have  a  cut  made  showing  one  of 
the  dresses.  None  of  the  stock  cuts  will 
do,  so  explain  to  your  exchange  just  what 
you  want. 

Charles  Clary  and  J.  Barney  Sherry  both 
have  followings.  Tell  that  they  have 
strong  parts  in  this  play,  and  appeal  to 
their  admirers.  They  are  excellent  play- 
ers and  deserve  prominence. 


Immediately  following  there  is  a  small 
waste  of  footage  over  the  jewelry  store 
scenes,  but  from  there  to  the  climax 
the  story  is  swift  of  movement,  with  a 
constantly  accelerated  pace,  and  it  stops 
when  the  story  has  been  told,  instead 
of  running  beyond  into  falling  action. 
It  is,  in  a  word,  a  play  which  you  can 
offer  for  sale  without  the  fear  that  the 
production  will  fall  short  of  the  plot 
value. 

Having  sold  your  audience  on  the 
story,  you  can  depend  upon  the  play 
to  redeem  your  promises.  This  does  not 
mean  that  the  production  is,  in  itself, 
extraordinary,  but  you  will  not  suffer 
the  all  too  common  experience  of  offer- 
ing a  fascinating  plot  only  to  find  that 
the  producer  has  mangled  the  story. 


Special    Advertising    Slants. 

You  can  get  the  material  for  one  ad- 
vertising punch  from  the  stock  market 
scenes,  which  evidently  were  made  in  the 
New  York  Stock  Exchange.  If  this  is  a 
reproduction,  it  is  so  exact  that  you  are 
safe  in  announcing  it  as  the  real  thing. 
These  scenes  are  just  flashes,  but  they 
contribute  much  to  the  movement  of  the 
story.  Tell  how  the  progressive  scenes 
show  the  growing  excitement  until  the 
brokers  are  physical  wrecks,  with  torn 
clothing,  collars  stripped  off  and  even 
neckties  torn  to  shreds. 

There  are  also  some  scenes  in  a  fash- 
ionable jewelry  store  that  will  appeal  to 
the  women  patrons.  They  are  worth  a 
mention. 

But  the  big  appeal  lies  in  the  base  of 
the  story — the  woman  who  is  not  content 
with  what  she  has  but  is  ever  reaching  for 
what  other  and  richer  women  possess. 
You  cannot  do  this  in  single  lines.  Use 
spaces.  Take  enough  display  to  get  read- 
ers around  your  cut  and  then  work  on 
them.     Use  such  paragraphs  as  these: 

Copy  to  Attract  Women. 
Did  you  ever  call  your  husband  a 
tightwad?  Helen  Douglas  did  be- 
cause he  would  not  buy  her  a  $30,000 
pearl  necklace.  Mrs.  Crance  got  one 
that  cost  $50,000  and  she  couldn't  see 
why  Alan  should  not  spend  a  paltry 
$30,000  to  make  her  happy.  She  did 
not  realize  what  tremendous  sums  she 
was  costing  him  already.  She  did  not 
realize  that  he  was  fighting  desper- 
ately in  Wall  street  to  make  the  money 
that  gave  her  the  luxuries  she  con- 
sidered necessities.  She  did  not  know 
how  the  spectre  of  bankruptcy  walked' 
ever  by  his  side.  She  only  knew  that 
she  wanted  the  necklace  and  he  would 
not  give  it  to  her  It  doesn't  matter 
whether  it  is  a  $30,000  necklace  or  a 
$10  hat.  The  idea  is  the  same.  Did 
you   ever? 

Another   for   Your   Advertisements. 
Here    is    another    you    can   use    with    cut 
No.   8621,  which  shows  Miss  Dalton  plead- 
ing with  the  Judge: 

"Some  men  have  the  nerve  to  steal 
to  make  their  wives  happy."  That  is 
what  Helen  Douglas  told-  her  husband, 
and  she  meant  it — at  the  time.  But 
she  had  a  terrible  awakening  and  she 
was  glad,  in  the  end,  to  do  away  with 
the  sham  life  they  were  living  and  to 
start  anew  in  a  life  in  which  love 
counted  for  more  than  luxury.  This  is  a 
great   lesson   in   life. 


The  Appeal  to  Sympathy. 

Here   is   another   that  deals   with   one   of 
the  effective  situations  of  the  play: 

They   said   he  was  shamming  insan- 
ity  to   escape   a   murder   charge,   when 
he  sat  all  day  within  the  steel-barred 
cage     nervously     fumbling     a     bit     of 
string.     But  the  brilliant  mind,  which 
had   worn    itself   out   guiding   a   newly 
established    business    to    success,    had 
given  way  under  the  shock  of  discov- 
ery   and    the    murder    which    followed. 
To    him     the    bit    of    string,    his    last 
earthly    possession,    was    a    necklace, 
the  pearl  necklace  his  wife  wanted  and 
to    obtain    which    he    had    stolen.      It 
moved  even  the  hardened  heart  of  the 
social   climber.     It  made   her  ready   to 
face    life    anew    with     the    man     who 
meant   more   to    her   than    pearl    neck- 
laces and  costly  gowns.     It  was  a  ter- 
rible awakening,  but  it  was   what  she 
needed    to    shatter    the    crust    of    her 
selfishness       and       reveal       the       true 
woman's  soul  within  her. 
Don't   be   content    to   tell   that   this   is    a 
"powerful"   play.     It   is,   but   the   word   has 
been   so    overworked   that   it   means    noth- 
ing.    All  plays  that  are  not  comedies  are 
powerful     in     the     advertisements.       Don't 
merely   tell   them    that   it   is.      Prove    it   to 
them    -with    argument.      Work     something 
along  these  lines: 

More  Selling  Arguments. 

Don't  think  that  the  poor  men  are 
the  ones  who  have  the  least  money. 
The  poorest  men  are  those  who  are 
under  the  necessity  of  making  mil- 
lions; whose  idle,  selfish  wives  drive 
them  ever  to  further  efforts  to  satisfy 
their  insatiable  demands.  All  men 
are  poor  whose  wives  are  not  con- 
tented. It  does  not  matter  whether  it 
is  a  new  dress  or  a  new  automobile 
they  cannot  afford.  The  result  is  the 
same — Domestic  explosions,  unhappi- 
ness  and  sometimes  desperate  deeds. 
"Extravagance"  is  a  play  of  society, 
but  it  could  as  well  be  a  story  of  the 
lowly.  It  is  merely  a  matter  of  the 
magnitude  of  the  demand.  You  can- 
not watch  this  play  unmoved.  You 
must  respond  to  the  terrific  emotional 
appeal.  No  matter  how  blase  you  may 
have  become,  this  play  will  get  under 
your  skin  through  the  very  human- 
ness  of  the  appeal. 

Exploit    the    Domestic    Angle. 

But  if  it  takes  readers  to  get  the  story 
over  fully,  do  not  overlook  the  fact  that 
there  are  splendid  opportunities  for  big 
lines  with  which  to  gain  attention.  Pick 
up  "Did  you  ever  call  your  husband  a 
tightwad?"  Work  that  for  a  headline.  If 
you  use  programs  and  mail  them  out  use 
that  question  on  the  envelope  with  a  small 
"see  inside"  below.  There  never  was  a 
married  couple  who  could  honestly  plead 
not  guilty.  It  is  a  line  that  will  reach  full 
half  of  your  patrons. 

Use  the  same  envelope  idea  if  you  em- 
ploy house  to  house  distribution,  enclos- 
ing the  programs.  It  will  cost  a  little 
more,  but  it  will  be  worth  the  expense. 
You  can  use  the  same  line  for  a  teaser  or 
a  snipe  and  put  it  up  in  your  lobby  well 
in  advance  of  the  showing,  repeating  the 
question   on   the   screen. 

"Stole  and  murdered  t6  please  a  selfish 
wife,"  is  another  line  that  should  gain 
attention  of  the  reader,  as  well  as  "Don't 
nag  your  husband,"  "Do  you  want  to  kill 
your  husband?"  and  similar  startlers. 
Don't    be    afraid    of    being    sensational    in 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


16+5 


the  right  sort  of  way.  You  can  make 
good  with  your  story,  so  call  attention 
to  it. 

Here's    A     Daring-     Xovelty! 

See  if  you  cannot  get  a  sermon  preached 
on  the  story.  Give  your  minister  an  out- 
line of  the  story  and  get  him  interested. 
If  you  have  the  picture  over  Sunday  try 
and  get  him  to  preach  a  sermon  in  your 
theatre  with  the  picture  for  a  text  on 
Sunday  afternoon  if  you  are  not  permitted 
to  open.  If  you  are  open,  get  him  to 
preach  the  sermon  at  the  morning  service 
and  advertise  liberally.  Most  ministers 
are  anxious  to  fill  their  churches  and  this 
will  give  him  as  well  as  you  a  packed 
house.     Word  the  notice: 

The  Rev.  John  Blank  will  make  this 
picture  the  text  of  his  sermon  at  the 
morning    service    at    the    Main    Street 
Church    Sunday    morning,    (date.) 
Give    this    a    good    display    in    your    Sat- 
urday notice  and  talk  the  local  paper  Into 
giving    you    a    write    up.      If    you    have    a 
neighborhood    house,    you    can    work    the 
same  scheme,  but  use  a  lobby  card  instead 
of  the  paper,   and   start   it   about   Wednes- 
day.    You  can  get  a  bis   clean  up  on  this 
if  you   work   it   properly.     You   can   work 
it,    for   that    matter,    even   if   you    have   an 
early   showing  by  announcing  the   sermon 
to  follow  the  showing. 

Tie  Up  with  the  Merchants. 
Tie  up  with  the  stores  selling  women's 
clothes  for  the  fashion  stuff.  Loan  them 
stills  for  window  decoration.  Either  get 
a  really  big  flash  from  one  store  or  work 
them  all  with  small  displays.  Use  large 
pictures  of  Miss  Dalton  as  well  as  the 
stills.  The  panel  in  the  single  figure 
three-sheet  will  work  well  in  this  connec- 
tion. Mount  it  and  try  and  frame  it,  or 
drape  it  in   with  dress  goods. 

You  can  get  a  good  "hook  up"  with  the 
local  bank  on  this  atory.  They  may  be 
induced  to  advertise  jointly  with  you.  You 
can  at  least  circularize  their  patrons,  us- 
ing envelopes  with  the  bank's  card  in- 
stead of  your  own  in  the  corner  or  better 
still,  "An  Important  Message  from  the 
First  National  Bank,"  or  some  similar  line. 
Banks  are  doing  more  advertising  than 
they  used  to  and  here  is  a  title  that  will 
appeal  to  them  as  the  basis  for  adver- 
tising. 

Savings  banks  should  be  the  easiest  to 
get.  You  may  hook  up  with  them  by  of- 
fering a  pass  book  with  a  dollar  deposit 
and  a  pair  of  seats  all  for  one  dollar,  and 
let  the  bank  put  a  man  in  your  lobby  to 
make  out  the  pass  books,  or  have  printed 
certificates  redeemable  at  the  bank.  The 
bank  generally  is  willing  to  give  fifty 
cents  of  the  first  dollar  to  obtain  a  de- 
posit, so  you  can  get  full  price  for  your 
seats. 

Don't  let  the  bank  argue  that  it  does 
not  have  to  advertise.  Most  banks  know 
better   these   days.     Get  after   them. 


Hook  up  with  the  W.  S.  S.  campaign. 
Stamps  are  still  being  sold,  though  thea- 
tres are  not  helping  as  they  did.  Here 
is  a  chance  to  boom  the  stamps  as  an 
opposite  to  extravagance. 

Catch    Lines    for    Advertising. 

If  Your  Husband  Is  a  "Tight  Wad"  Take 
Him  to  "Extravagance."  If  He  Is  Liberal 
Take  Him  to  "Extravagance."  There's  a 
Lesson  for  Both  Kinds  of  Husbands  in 
Dorothy   Dalton's   Great   Photodrama. 

If  Your  Wife  Thinks  "You  Are  Made  of 
Money"  Take  Her  to  "Extravagance."  She 
Will  See  What  Happened  to  a  Wife  Who 
Was  Never  Satisfied  With  Her  Allowance. 
Dorothy  Dalton  Gives  a  Realistic  Demon- 
stration  of  Money-Greed  in  Wives. 

She  Would  Have  Her  Husband  Steal  to 
Gratify   Her   Greed   for   Fineries. 

How  Man  and  Wife  Were  Nearly 
Wrecked  in  "Keeping  Up  With  the  Jonses." 

False  Friends  Are  Revealed  When  False 
Pride  Takes  a  Sudden  Fall. 

The  Dure  of  Ambition  Makes  Slaves  of 
Women   in   High   Society. 

Exposing  the  Mockery  of  Social  Ambi- 
tion   Backed    by    Empty    Purses. 

The  Struggle  for  Social  Position  Makes 
Slaves   of   Foolish    Butterflies. 

Did  You  Ever  Call  Your  Husband  a 
Tightwad?      Go    and    See    "Extravagance." 

"Some  Men  Have  the  Nerve  to  Steal  If 
They   Could   Make   Their   Wife  Happy." 

One  of  the  Fruits  of  the  War  Is  a  Cam- 
paign Against  "Extravagance."  Buy 
W.  S.  S. 


Some   "Shorts"  for   Program   and   Press. 

The  family  "bank  roll"  is  the  one  great 
issue  in  every  home.  The  matter  of  money 
is  a  never-failing  topic  of  domestic  discus- 
sion. Dorothy  Dalton,  in  "Extravagance" 
at  (name  theatre  and  date)  will  shed  new 
and  illuminating  light  on  the  "family  bud- 
get" and  how  to  conserve  it. 

There  are  so  many  families  racking  their 
nerves  and  straining  their  finances  in 
"keeping  up  appearances"  that  the  presen- 
tation of  "Extravagance"  at  (insert  thea- 
tre and  date)  will  come  as  a  timely  re- 
flection of  an  all  too  prevalent  attitude  of 
husbands  and  wives  in  handling  the  family 
finances.  Dorothy  Dalton  will  present  an 
illuminating  side  of  the  feminine  character 
and  her  supporting  company  will  aid  in 
driving  home  the  lesson  of  economy  as  op- 
posed to  prodigality. 

From  the  time  she  says  "Yes"  in  answer 
to  the  eternal  question  most  women,  con- 
fess it  or  not,  have  a  keen  interest  In  the 
financial  capacities  of  the  men  they  ulti- 
mately wed.  Be  he  rich  or  poor  the  sub- 
ject of  the  family  budget  is  an  ever  re- 
curring topic.  Often  the  discussion  is 
beneficial,  but  in  the  case  of  Helen  Doug- 
las as  played  by  Dorothy  Dalton  at  (in- 
sert theatre  and  date)   the  argument  over 


money  led  first  to  the  depths  of  despair 
and  then  to  the  heights  of  happiness.  Hus- 
band and  wife,  in  all  stations,  will  appre- 
ciate the  lessons  of  "Extravagance,"  a 
gripping  and  inspiring  photodrama. 

Should  a  husband  beg,  borrow  and  steal 
to  gratify  his  wife's  social  ambitions? 
You'll  say  "No,"  off  hand — but  see  "Ex- 
travagance" at  (name  theatre  and  date) 
and  then  you  may  change  your  mind.  You 
may  still  be  convinced,  but  you'll  find  Dor- 
othy Dalton  presenting  a  photoplay  ar- 
gument that  one  husband  almost  listened 
to. 

Telling  a  good  story,  briefly  and  directly, 
in  brilliant  photography,  "Extravagance," 
with  Dorothy  Dalton  the  star,  will  be  the 
offering  at  (insert  theatre  and  date). 
Here  is  a  photoplay  of  good  purpose,  de- 
tailing the  struggles  of  an  ambitious  so- 
ciety woman  who  almost  wrecks  her  own 
and  her  husband's  happiness  in  her  efforts 
to  "keep  up  appearances."  Finally  the 
light  breaks  through  the  clouds  of  vanity 
and  selfishness  and  all  ends  well  with  life 
holding  out  abundant  promise  to  husband 
and  wife  who  finally  understand  each 
other. 

Prepared   Press    Notices. 

Like  thousands  of  women  the  wife  had 
social  ambitions  while  the  husband  ground 
his  life  away  in  the  mad  battle  to  gain 
riches.  Discontent,  shallow  pretense  and 
selfishness  was  the  domestic  atmosphere 
in  a  home  that  was  nearly  a  shelter  for  a 
married  pair  that  sought  individual  ambi- 
tions. Then  came  a  change,  brought  on 
by  the  terrors  of  realization — and  happi- 
ness, through  awakened  understanding, 
hallowed  the  lives  of  a  married  couple 
united  at  last.  "Extravagance,"  the  screen 
drama  starring  Dorothy  Dalton,  tells  this 
story  in  beautiful  photography,  impelling 
scenes,  engaging  and  convincing  episodes 
that  will  be  revealed  at  (name  theatre  and 
date)  in  a  Paramount  production  of  ex- 
ceptional merit. 


Social  ambition  and  vain  pretense  fed 
the  ambitions  of  a  woman,  who  knew 
her  husband  only  as  an  instrument  of 
gain;  a  machine  to  grind  out  money  to 
foot  the  bills.  He,  in  turn,  was  grinding 
his  nerves  into  bits  fighting  the  endless 
battles  of  Wall  Street.  The  strain  was  too 
great— the  strands  snapped  and  two  lives 
were  threatened  with  disaster.  "Extrava- 
gance," in  which  pretty  Dorothy  Dalton 
has  the  star  role,  will  detail  in  beautiful 
photography  the  fascinating  story  at  the 
(insert  theatre  and  date).  For  every  hus- 
band and  wife  there  is  an  appealing  lesson, 
and  to  the  young  folks  who  will  eventually 
take  up  the  responsibility  of  "double  har- 
ness" there  is  an  equal  appeal  to  reason. 


iiiniiii«iiiiiiiiiiBiiiiiiiinfnnniii«niii)iiiMiii)tiiiiMjniu  luiiiiwniiiiimwiimiHfiiniiiiM  nmiti 


iiitnnf  mitin  ■mtnnniniMitM  ■niniMtfiMffriniwmitiniimninniHMn»tmttminwittiitf  ninitiMii 

Scenes   Depicting   Tense   Moments   in   Dorothy   Dalton's    "Extravagance,"    a    Forthcoming    Paramount. 


1646 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


PATHE    ANNOUNCES  NEW  SELLING  PLAN 

F.  C.  Quimby  Made  Director  of  Exchanges  with  Tom 
North  and  W.  S.  Wessling  His  Division  Assistants 


BECAUSE  of  the  increase  in  Pathe's 
business  during  the  past  year  Paul 
Brunet  has  found  it  necessary  to 
enlarge  the  selling  organization  and  to 
divide  the  present  sales  department  into 
two  parts.  Features  will  be  handled  by 
a  special  department  under  the  man- 
agement of  Tom  North.  All  other  sub- 
jects, such  as  serials,  comedies,  Pathe 
News  and  Pathe  Review,  will  be  handled 
by  another  department,  which  will  in- 
clude the  present  sales  force,  under  the 
management  of  W.  S.  Wessling.  These 
two  departments  will  be  under  the 
supervision  of  F.  C.  Quimby,  the  pres- 
ent sales  manager,  who  assumes  the 
title   of   director   of    exchanges. 

The  new  arrangements  will  go  into 
effect  about  May  1.  Mr.  Brunet  has  had 
the  new  plan  under  consideration  for 
some  months,  during  which  time  he  has 
been  perfecting  details  until  now  every 
contingency  has  been  provided  for. 

Brunet    Has    Been    Preparing. 

Mr.  Brunet  has  withheld  the  announce- 
ment of  his  plans  until  such  time  as  he 
was  thoroughly  satisfied  with  the  Pathe 
features  completed  and  arranged  for. 
The  quality  of  the  selected  and  special 
features  scheduled  since  January  1,  to- 
gether with  the  fruition  of  his  plans  for 
insuring  to  the  Pathe  organization  an 
ample  supply  of  features  with  well- 
known  stars  for  the  coming  twelve 
months,  has  made  the  reorganization 
wise  and  necessary. 

F.  C.  Quimby  with  his  new  title 
assumes  increased  responsibilities.  His 
new  position  is  an  advancement.  His 
tenure  of  service  with  th«  organization 
extends,  with  the  exception  of  a  couple 
of  months  with  another  concern  about 
a  year  and  a  half  ago,  over  a  period  of 
five  years. 

Tom    North   a  Showman. 

Tom  North,  manager  of  the  feature 
department,  has  been  with  Pathe  for 
about  two  and  a  half  years.  He  has  had 
a  wide  experience  in  the  show  busi- 
ness. He  was  for  years  a  well-known 
advance  man  with  big  theatrical  produc- 
tions and  circuses.  He  came  into  the 
motion  picture  business  with  "Quo 
Vadis"  for  George  Kleine,  for  whom  he 
put  out  thirty-one  road  shews. 

W.  S.  Wessling,  like  Mr.  Quimby,  has 
grown  up  witk  the  Pathe  organization. 
He  began  as  poster  man  in  the  old 
Paths  Oregon  office,  which  has  now 
been  discontinued.  Later  he  was  book»er, 
salesman,  cashier,  branch  manager  and 
recently  district  manager.  Such  a 
diversified  and  extensive  experience  as 
has  been  his  is  rare  in  the  business.  He 
brings  to  his  new  position  that  in- 
valuable experience,  p^us  a  personal  and 
elose  acquaintance  with  the  sales  force 
in  every  Pathe  office. 


The    Drews    Start    Road    Tour. 

Mr.  and  Mrs.  Sidney  Drew  have  fin- 
ished "Squared,"  the  Paramount-Drew 
comedy  on  which  they  were  working 
in  Chicago  during  their  engagement  at 
the  Woods  Theatre,  and  have  just 
started  on  a  Long  road  tour.  They  are 
accompanied  by  their  cameraman,  and 
following  out  their  original  plan,  will 
continue   thwir  picture  work  during  the 


hours  which  they  would  ordinarily 
spend  in  leisure.  They  are  now  in  the 
Twin  Cities,  a  week  at  the  Metropolitan 
Theatre  in  Minneapolis  being  followed 
by  a  week  at  the  Metropolitan  in  St. 
Paul. 


Fairbanks  Promotes  Glenn   McWilliams. 

Glenn  McWilliams,  who  started  two 
years  ago  with  Douglas  Fairbanks  in 
the  capacity  of  assistant  camera  boy, 
has  gradually  reached  the  post  of  head 
camerman  for  the  comedian.  This  pro- 
motion came  with  the  retirement  of 
Hugh  McClung,  who  resigned  because 
of  a  nervous  breakdown  due  to  a  recent 
attack  of  influenza  and  pneumonia. 
Glenn's  father  is  secretary  to  the  Mayor 
of  Los  Angeles,  who  was  among  the 
first    to    offer    congratulations. 

The  Fairbanks'  camera  staff  now  in- 
cludes Pliny  Home,  Charles  Warring- 
ton and  James   Farrell. 


"Grizzly"  Hero  to  Appear 
in  New  Viola  Dana  Picture 

WHEELER  OAKMAN,  back  from 
France  with  "The  Grizzlies,"  San 
Francisco's  144th  Artillery  regi- 
ment, has  been  engaged  by  Metro  to 
play  the  leading  role  opposite  Viola 
Dana  in  her  new  picture,  "Madelon  of 
the    Redwoods."      Oakman    will    be    re- 


Wheeler   Oakman 

Leading  Man  with  Viola  Dana. 

membered  as  the  co-star  with  Edith 
Storey  in  "Revenge"  and  "The  Claim." 
Immediately  after  the  completion  of 
"The  Claim"  Oakman  was  fired  with  the 
news  of  the  sinking  of  the  Tuscania 
and  appealed  to  Metro  to  release  him 
from  his  contract.  He  enlisted  as  a 
private  in  the  144th,  trained  at  Camp 
Kearney  and  was  sent  to  France.  He 
reached  the  second  line  of  trenches 
below  Verdun  as  one  of  the  twenty-four 
members    of    his    regiment's    camouflage 


outfit  when  the  armistice  was  signed, 
and  Oakman,  with  thousands  of  his 
"buddies,"  were  halted. 

Oakman's  brother,  Chester,  com,- 
manded  an  American  destroyer  which 
performed  in  the  army  transport  ser- 
vice. His  father  was  an  adjutant  in  the 
Union  Army,  and  was  captured  at  the 
battle  of  Chickamauga;  while  his  cousin, 
"Fighting"  Joe  Wheeler,  of  the  Con- 
federate and  Spanish-American  armies, 
was  the  one  for  whom  the  actor  was 
named. 

"Madelon  of  the  Redwoods"  is  an 
adaptation  of  "Madelon,"  Mary  E.  Wilk- 
nis  Freeman's  novel.  The  story  deals 
with  life  in  the  redwoods  of  California. 


Shippers   Must  Remove  Old  Stamps. 

Numerous  complaints  received  by  the 
Post  Office  Department  from  moving 
picture  men  to  the  effect  that  parcel 
post  shipments  of  films  were  frequently 
delayed  or  missent  have  been  investi- 
gated and  found  to  be  due  to  the  fact 
that  shippers  of  the  films  send  them 
out  in  containers  previously  used,  with- 
out first  entirely  removing  the  can- 
celed stamps  and  old  addresses. 

As  a  result  an  order  has  been  issued 
by  Third  Assistant  Postmaster  General 
Dockery,  directing  postmasters  not  to 
accept  films  shipped  in  containers  from 
which  the  old  stamps  and  addresses  are 
not  entirely  removed  or  obliterated. 


Dorothy    Dalton    Coming    East. 

After  completing  a  production  for 
Paramount  upon  which  she  recently 
started  work,  Dorothy  Dalton,  Thomas 
H.  Ince's  star,  will  leave  California  for 
New  York,  and  while  there  she  will 
make  several  photoplays  for  Para- 
mount. 

Inasmuch  as  the  locale  of  these  stories 
is  in  each  case  Eastern  it  was  thought 
advisable  to  temporarily  transfer  Miss 
Dalton  to   this  side  of  the  continent. 

It  will  require  upward  of  three  weeks 
for  Miss  Dalton  to  complete  her  pres- 
ent picture  when  she  will  proceed  upon 
her  journey  Eastward. 


Advertise    City    Improvements    by    Film. 

The  use  of  moving  pictures  in  "city 
boosting"  work  is  becoming  a  recog- 
nized factor,  following  upon  the  em- 
ployment of  industrial  films  by  big 
manufacturers.  An  instance  of  the 
former  was  afforded  last  week  to  mem- 
bers of  the  Foreign  Trade  Association 
of  the  Port  Commission  of  the  New 
Orleans  Association  of  Commerce 
showed  a  film  of  the  $50,000,000  of  im- 
provements to  the  New  Orleans  harbor 
and  port  facilities.  The  city  is  spend- 
ing large  sums  in  advertising  its  in- 
creased advantages,  and  the  use  of  films 
is  an  effective  part  of  the  work. 


Lift    Requirement    on    Unexposed    Film. 

Individual  licenses  are  no  longer  re- 
quired for  shipments  of  unexposed  films 
or  positives  to  Canada  and  Newfound- 
land, according  to  an  announcement 
which  has  just  been  made  by  the  War 
Trade  Board.  Shipments  of  exposed, 
but  undeveloped,  films  still  require  in- 
dividual export  licenses,  however,  and 
such  licenses  are  also  required  for  ship- 
ments of  all  films  to  other  countries. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1647 


#Q^Q>*9S£X£>^ 


5pc^5?C)OOii 


Motion    Picture    Educator 

Conducted  by  REV.  W.  H.  JACKSON  and  MARGARET  I.  MACDONALD 


UmJS&J&JLim.  JM  JMMQ&UMUM)*^^  MUS&MLM^MJ^JBmBd 


Photographing  the  Eye  and 
Also  Deflected  Rays  of  Light 

ONE  of  the  most  interesting  of  mod- 
ern scientific  films  has  been  made 
recently  by  P.  D.  Hugon,  who  has 
long  been  associated  with  motion  pic- 
ture photography. 

This  picture  is  so  presented  as  to  make 
it  interesting  for  the  average  audience. 
The  facts  which  are  to  be  learned  in  the 
picture  concerning  the  human  eye  are 
such  as  should  be  known  to  all  in  order 
that  the  eye,  the  most  precious  and  deli- 
cate of  all  the  human  organs,  may  reap 
the  benefit  of  being  properly  under- 
stood. 

In  the  picture  a  human  eye  is  actually 
dissected,  and  the  mission  of  each  part 
is  explained  and  illustrated  in  an  enter- 
taining as  well  as  in  an  instructive  man- 
ner. A  graphic  illustration  of  near- 
sightedness and  its  correction  by  means 
of  proper  lenses  is  given,  and  also  one 
of  astigmatism  and  its  correction  by 
means  of  lenses  ground  for  the  purpose. 

One  of  the  most  remarkable  features 
of  the  picture  presents  animated  illus- 
trations of  the  effect  of  certain  kinds 
of  lenses  on  rays  of  light.  This  repre- 
sents an  extremely  delicate  photographic 
operation  which  we  believe  has  never 
been  attempted  before  and  for  which 
special  facilities  had  to  be  made. 

Mr.  Hugon's  picture  will,  we  feel  sure, 
never  fail  to  interest  those  who  see  it. 
The  attention  of  the  spectator  is  riv- 
eted from  the  time  that  the  pretty  girl 
with  one  of  the  prettiest  pair  of  eyes 
that  could  be  imagined  looks  quizzically 
at  him  from  the  screen,  to  the  close  of 
the  sequence  of  views  that  tells  us  all 
the  things  that  we  really  ought  to  know 
about  the  eye  and  its  proper  protection. 
The    explanation    of    things    optical    as 


given  in  the  picture  is  unusually  clear 
and  concise  and  forms  a  remarkable 
study. 


Saskatchewan  Farmers  Benefit  by  Films. 

The  Department  of  Agriculture  of 
Saskatchewan,  Canada,  has  determined 
that  moving  picture  illustrations  of  sub- 
jects of  interest  to  the  farmer  is  in  keep- 
ing with  the  progress  of  the  times. 
Therefore,  it  is  now  a  common  thing  at 
farmers'  meetings  in  this  district  to  have 
lectures  on  given  subjects  illustrated  on 
the  screen.  Pictures  which  show  the 
modern  method  of  raising  hogs  for  the 
market,  and  also  industrial  films  which 
follow  the  hog  from  the  barnyard  to 
the  stock  yards,  and  later  to  the  retail 
store  form  a  part  of  the  program. 
There  are  also  used  pictures  covering 
the  grain-raising  industry,  filmed  sug- 
gestions for  co-operative  farming,  the 
best  methods  of  cultivating  and  plant- 
ing ground.  In  fact,  according  to  a  re- 
port from  Saskatchewan,  the  moving 
picture  film  forms  a  very  important  part 
of  life  in  rural  districts.  A  useful  as 
well  as  an  entertaining  diversion. 


devastation  a  little  carelessness  caused. 
The  lapping  of  the  flames  into  the  dry 
grass  and  twigs  surrounding  the  spot 
just  left  by  the  campers  is  followed  by 
scenes  in  which  the  flames  devour  trees 
and  underbrush  in  their  wake.  The  ef- 
fect of  the  Prizma  color  method  on 
these  pictures  is  startling,  and  the 
scenes  are  rendered  thrillingly  vivid. 


"Canoe    and    Campfire." 

The  Rivoli  program  for  the  week  of 
March  2  included  a  Prizma  revelation  in 
natural  color  photoplay  showing  the  ter- 
rible consequences  of  the  carelessness  of 
campers  in  leaving  fires  only  partially 
extinguished.  The  picture  opens  with 
attractive  scenes  with  a  pair  of  cano- 
ests  seeking  a  suitable  spot  on  which 
to  pitch  their  tent,  which  includes  a 
demonstration  of  skill  in  paddling  along 
the  edge  of  a  shallow  waterfall.  The 
scene  where  flapjacks  are  cooked  over 
a  merry  camp  fire  contains  a  joyous- 
ness  that  only  the  big  outdoors  can 
lend,  and  which  does  not  anticipate  the 


"The   Most   Popular  Girl   in   the   World." 

The  title  of  this  subject  does  not 
readily  impart  its  real  meaning  to  the 
spectator.  The  picture  is  contained  in 
No.  6107  of  the  Paramount-Bray  picto- 
graph  and  deals  not  with  the  flesh  and 
blood  variety,  but  with  the  queen  of  the 
New  York  harbor,  the  Statue  of  Lib- 
erty. By  means  of  animated  diagramat- 
ical  drawings  Max  Fleischer,  of  the 
Bray  Studios,  has  shown  how  this  pop- 
ular damsel  was  built.  The  parts  for 
the  statue  were  cast  of  copper  in  France 
and  then  shipped  over  seas  to  America 
and  assembled  on  Bedloes'  Island, 
where  the  place  had  already  been  pre- 
pared. The  erection  of  this  great  struc- 
ture was  no  mean  engineering  feat,  and 
the  manner  in  which  it  was  accomplished 
will  be  a  revelation  to  theatregoers. 

"An  Aquatic  Farmer." 
As  the  title  of  the  picture  would  sug- 
gest the  farmer  in  question  chooses 
water  rather  than  land  for  the  further- 
ance of  his  pursuit.  Mr.  Leake  is  the 
name  of  the  man  who  selected  a  shallow 
lake  in  California  with  just  enough  high 
ground  to  get  about  on  for  the  purpose 
of  raising  fish,  ducks,  and  a  few  merely 
incidental  hogs  and  chickens.  By 
screening  off  the  lake  he  is  able  to  raise 
quantities  of  perch  and  pickerel  without 
danger  of  their  number  being  depleted 


jiiiiiiiiaiiiittiiMiiMiti»i«iiininiMiiiiii[ii(»iiiiiM(timfiiiiiiiiiiiMiMinniiiMiiiiiiiiim«iiniitifnniniB 


"The  Rebellious  Bride."  "The    Rebellious    Bride." 

Peggy  Hyland  Is  the  Matrimonial  Rebel,  "While  Tom  Mix  Is  the   Strenuous  Fighter  for  the  Pay  Dust  in  the  Above  Pox  Features. 


1648 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


by  the  vigilant  duck.  This  subject  is 
intensely  interesting  and  is  contained  in 
No.  6107  of  the  Paramount-Bray  Picto- 
graph. 


when  shipping  was  uncertain  and  often 
delayed  throughout  the  country,  98  per 
cent  of  the  programs  sent  out  from  its 
offices  were  delivered  on  time. 


"Alaskan   Gold    Mining." 

The  Prizma  pictures,  forming  the  third 
of  the  Dr.  Sugden  series,  which  have 
been  showing  at  the  Rialto  Theatre,  give 
a  fine  description  of  how  gold  is  taken 
out  in  Alaska.  Both  placer  and  quartz 
mining  is  covered  showing  the  loading 
of  the  dislodged  chunks  of  rock  and  the 
conveying  it  to  cars  waiting  to  carry  it 
to  the  smelter.  The  hydraulic  method 
of  mining  placer  gold  is  nicely  illus- 
trated, and  is  made  more  attractive  by 
means  of  the  Prizma  color  method.  The 
panning  of  gold  by  the  prospector,  as 
shown  in  the  picture,  cannot  be  misun- 
derstood, and  the  sluice  method  with  one 
man  busy  on  the  "dump"  is  distinctly 
reminiscent  to  those  familiar  with  the 
scene. 


Pathe  Review,  No.  5. 

This  number  opens  with  a  repulsive 
and  at  the  same  time  amusing  picture  of 
a  secretary  bird  killing  and  devour- 
ing a  snake.  Tinted  scenes  from  pic- 
turesque Brittany,  a  demonstration  of 
the  way  fish  hatcheries  raise  trout  in 
large  numbers,  and  a  "slow  camera"  an- 
alysis of  the  high  and  broad  jump  are 
all  good  features.  The  number  closes 
with  amusing  scenes  from  the  babyhood 
days  of  wild  animals,  including  the  por- 
cupine, the  squirrel,  the  ferret,  fox,  bad- 
ger, lion  and  bear  families. 


Items  of  Interest. 

At  a  meeting  of  the  Philadelphia  Re- 
tail Hardware  Association  on  March  5 
a  program  of  moving  pictures  was  used 
as  an  accessory  to  an  address  delivered 
by  Camilla  Donworth,  of  the  Films  of 
Business  Corporation  of  New  York  City, 
on  "The  Clerk  Behind  the  Counter." 
This  program  consisted  of  "Alcazer  de 
Seville,"  "Over  There,"  a  French  Official 
war  film,  "The  U.  S.  Navy,"  and  "Mephis- 
to,"  an  auger  bit  picture,  all  of  which 
were  much  appreciated. 

The  Universal  New  Screen  Magazine 
No.  5  contains  some  valuable  hints  for 
housewives.  It  contests  that  modern 
appliances  save  not  only  time  but  tem- 
per, and  shows  how  to  make  a  cup  of 
coffee  in  a  fashion  scientifically  correct. 
Poaching  eggs  and  coring  apples  are 
also  covered  in  this  subject.  "Little  Bel- 
gium," another  subject  of  this  issue, 
shows  war  refugees  in  a  colony  of  the 
nation's  metropolis  following  the  cus- 
toms of  their  native  land.  Ancient 
methods  of  farming  brought  by  these 
people  to  modern  America  are  also 
shown. 

The  Community  Motion  Picture  Bu- 
reau which  has  been  co-operating  with 
the  Y.  M.  C.  A.  in  the  distribution  of 
moving  pictures  during  the  period  of  the 
war  reports  that  nearly  thirty  thousand 
reels  of  film  have  been  used. by  them 
each  week  for  exhibition  before  the  va- 
rious Allied  armies  here  and  abroad. 
The  distribution  of  this  large  amount 
of  material  has  necessitated  the  organ- 
ization of  a  far-reaching  system  cover- 
ing the  United  States  and  a  large  part 
of  Europe.  In  the  United  States  it  has 
been  necessary  to  master  the  details  of 
shipping  in  the  manner  required  by  few 
business  agents,  and  it  is  with  satisfac- 
tion that  the  bureau  records  the  fact 
that   in   the   severe  winter   of   1917-1918, 


St.  Louis  Exchanges 

Establish  Trade  Rules 

THE  following  trade  rules,  formed 
by  the  St.  Louis  Film  Board  of 
Trade,  effective  March  15,  are 
designed  to  protect  St.  Louis  exchange 
managers  from  monetary  loss  and  in- 
convenience : 

Contracts. — Exhibitors  must  carry  out 
all  terms  as  specified  in  contracts  made 
with  exchanges.  No  verbal  agreements 
will  be  recognized. 

Payments. — Remittances  covering  film 
and  advertising  charges  must  positively 
be  in  the  office  of  the  exchange  two 
days  prior  to  playing  date  (unless  con- 
tract specifically  provides  to  the  con- 
trary) otherwise  shipment  will  be  made 
C.  O.  D.  In  the  event  film  or  advertis- 
ing is  shipped  C.  O.  D.  before  check 
arrives  at  the  exchange  the  C.  O.  D. 
must  be  paid  and  the  check  will  be 
returned. 

Changes  in  Bookings. — Requests  for 
changings  in  bookings  will  not  be  con- 
sidered unless  received  by  the  exchange 
at  least  fourteen  days  before  the  sched- 
uled playing  date.  If  request  for 
changes  in  bookings  are  made  less  than 
fourteen  days  before  original  playing 
date,  service  must  be  paid  in  full  before 
original  playing  date  and  subject  will 
be  furnished  at  a  later  date  that  is 
mutually  agreeable. 

Circuiting. — All  contracts  specify  that 
exhibitor  shall  make  shipments  as  in- 
structed by  the  exchange.  When  the 
exchange  instructs  exhibitor  to  ship 
another  exhibitor  (or  circuit)  the  failure 
to  ship  as  per  instructions  shall  make 
the  exhibitor  so  instructed  liable. 

Long-Distance  Calls. — Collect  long- 
distance calls,  and  wires  will  not  be 
accepted  unless  they  relate  to  an  error 
on  the  part  of  the  serving  exchange. 

Return  of  Film. — Exhibitor  must  re- 
turn films  by  first  express  or  mail  to 
exchange  unless  otherwise  instructed. 
Transportation  Charges.  —  All  trans- 
portation charges  to  and  from  the  ex- 
changes must  be  paid  by  the  exhibitor. 
Bicycling  or  Sub-Rentirfg.  —  All  con- 
tracts provide  that  film  is  to  be  shown 
only  in  theatre  named  in  contract.  If 
film  is  shown  at  any  theatre  not  named 
in  contract  the  contract  holder  must 
pay  an  additional  rental,  which  is  to  be 
fixed  by  the  serving  exchange. 

C.  O.  D.  Returns.— Returning  film  C.  O. 
D.  by  exhibitors  to  exchanges  will  not 
be  tolerated  under  any  circumstances. 

Damaged  Film.  —  Exhibitors  will  be 
held  liable  for  damages  to  films  through 
mishandling,  perforating  or  reassembl- 
ing reel.  Caution  your  operators 
accordingly. 


Violet   Mersereau   Leads   in   Contest. 

Violet  Mersereau,  a  Universal  star,  is 
leading  the  annual  motion  picture  star's 
popularity  contest  conducted  by  the 
Minneapolis  Journal  by  over  300  votes. 
Mary  Miles  Minter,  Constance  Tal- 
madge  and  Norma  Talmadge  rank  in  the 
order  named.  Last  year  Grace  Cunard, 
former  Universal  serial  star,  won  the 
popularity  contest  by  several  hundred 
votes. 


Pathe  Will  Distribute 

Virginia  Pearson  Pictures 

ANNOUNCEMENT  comes  from 
Pathe  Exchange  that  Virginia 
Pearson  Photoplays,  Inc.,  has 
chosen  that  organization  as  its  medium 
of  distribution.  The  new  producing 
company  will  make  six  or  eight  pic- 
tures during  the  coming  year,  the  first 
of  which  is  "The  Bishop's  Emeralds," 
adapted  from  Houghton  Townley's  novel 
by  Frank  Beresford.  The  other  stories 
will  be  based  on  well  known  novels  and 
plays  and  at  least  two  stories  specially 
written  for  the  star  by  well  known  fic- 
tion writers,  announcements  of  which 
will  be  made  at  a  later  date. 

Miss  Pearson  will  have  associated 
with  her  Sheldon  Lewis.  The  Than- 
houser  studio  at  New  Rochelle  has  been 
leased  for  the  productions,  which  will 
be  in  charge  of  John  O'Brien,  vice- 
president  and  director-general  of  the 
organization. 

The  president  of  Virginia  Pearson 
Photoplays,  Inc.,  is  Louis  Meyer,  and 
the  treasurer,  Paul  Meyer,  both  of 
whom  are  prominently  known  as  the 
publishers  of  the  Theatre  Magazine. 
Frank  Beresford  will  also  serve  in  the 
capacity  of  technical  director. 


Work     Resumed     on     Pearson     Feature. 

At  the  Thanhouser  studio  work  has 
been  resumed  on  the  first  of  a  series  of 
pictures  to  be  released  through  Pathe, 
starring  Virginia  Pearson  in  her  own 
features.  It  is  called  "The  Bishop's 
Emeralds,"  by  Frank  Beresford,  from 
Captain  Houghton  Townley's  novel,  and 
was  being  directed  by  Jack  O'Brien  until 
Miss  Pearson  upset  all  calculations  by 
being  in  an  automobile  accident.  She 
received  some  slight  bruises  and  a 
severe  shock,  but  has  recovered.  Many 
hundreds  of  inquiries  were  received 
from  friends  throughout  the  country, 
and,  of  course,  she  found  it  impossible 
personally  to  answer  such  a  host  of 
letters. 

So  Miss  Pearson  had  a  little  engraved 
card  of  thanks  sent  to  all  these  friends, 
who  had  up  to  now  been  unknown  to- 
her,  saying  that  she  was  quite  well, 
thank  you,  and  starting  back  to  work 
on  her  newest  picture,  in  which  she  is 
so  interested,  as  if  it  were  the  first 
taken  by  the  Virginia  Pearson  Photo- 
plays, Inc.,  her  own  company. 


Exchanges   Complain    of  Damaged   Film. 

Every  exchange  doing  business  in 
western  Pennsylvania  is  seriously  com- 
plaining about  condition  of  films  being 
returned  by  exhibitors.  There  seems  to 
be  a  general  practice  by  operato'rs  of 
punching  holes  and  various  perforations 
near  the  close  of  each  reel. 

Concerted  action  will  be  taken  by  the 
various  exchanges  in  Pittsburgh  and  ex- 
hibitors who  permit  operators  to  con- 
tinue this  practice  will  very  likely  have 
numerous  difficulties  to  overcome  in 
order  to  secure  the  class  of  service  they 
desire. 


Dench  Joins  Gray  Seal,  Inc. 

President  George  Julian  Houtain  an- 
nounces the  appointment  of  Ernest  A. 
Dench  as  special  publicity  representa- 
tive for  the  Gray  Seal  Productions,  Inc. 
Mr.  Dench  will  handle  the  special  pub- 
licity of  the  Gray  Seal  stars  who  in- 
clude Myrtle  Stedman,  Wheeler  Dry- 
den,   Grace   Harte  and   Richard  Turner. 


March  22,  1919 


THE     MOVING     PICTURE     WORLD 


1649 


Advertising  for  Exhibitors 


Conducted  by  EPES  WINTHROP  SARGENT 


MftMUMt JMIMK  MLWMLWLMLh&bKlMh&m.lMLMLMi  1MJML MUm MM Mt Ml M g, 


« 'oiiirtiini.it  >     Sings. 

EVIDENTLY  many  managers  were  of 
the  opinion  that  the  community  sing- 
ing was  all  through  when  the  armi- 
stice was  signed,  for  we  have  heard  less 
of  it  lately,  but  the  idea  is  still  good  and 
should  be  kept  on  the  program.  People 
like  it.  They  want  to  sing,  and  the  cus- 
tom should  be  preserved.  Where  it  has 
failed  it  is  merely  because  it  was  badly 
done.  The  other  night  we  heard  an  audi- 
ence of  5,000  singing  in  unison  with  one  of 
the  War  Camp  Community  Service  leaders 
and  it  was  such  a  hit  that  it  will  be  re- 
peated. It  depends  upon  the  approach  to 
the  audience  whether  it  becomes  a  nui- 
sance or  a  star  feature.  Ralph  Ruffner, 
who  was  using  this  long  before  the  'war, 
sends  in  some  recent  work  along  these 
lines.     He  writes: 

When  we  used  .  "Smiles  for  our 
Patrons'  Chorus,  we  did  not  imme- 
diately announce  the  title  of  the  song, 
but  rather  'worked  upon  their  cur- 
iosity. It  went  over  with  a  bang  and 
got  a  big  laugh.  Order  of  the  slides 
as  follows: 

1  CAN  YOU  SING 

2  SOMETHING — that      doesn't      make 

any  noise? 

3  thats'  easy  to  crack? 

4  everyone   owns? 

5  that      hinges      'on      a 

Ford? 
6-  the  bootleggers  wear 

7   "SMILES"? 

At  the  end  of  the  second  chorus,  this 
slide: 

A     new     version     dedicated     to     the 
bootleggers    by    an    anonymous    patron. 
Then  the  parody: 

"There  is  booze  that  makes  us  happy; 
There  is  boozs   that  makes  us  blue. 
There  is   booze   that  steals   away   the 

senses, 
As  the  sunbeams  steal  away  the  dew. 
There  is  booze  that  acts  a  little  funny 
When     it's     you     that's     out    upon     a 

spree; 
But    the    booze    that    stole    away    my 

bank  roll 
Is  the  booze  that  you  wished  on  me." 
Butte    and    the    state    went    dry    on 
January   1   and  the  parody  HIT! 

In  presenting  the  song  "K-K-K- 
Katy"  the  audience's  curiosity  was 
aroused  by  the  same  sort  of  attack, 
only  with  this  copy — order  of  slides: 

1  CAN   YOU   SING? 

2  The  favorite  of  Marshal  Foch.  We 
understand  he  was  humming  it  softly 
as  he  signed  the  armistice — 

3  — and  the  cluster  of  officers  standing 
at  attention  also  began  to  hum.  Its 
tuneful  melody  was  irresistible.  It 
got  into  their 

4  feet — and  soon  the  whole  room  was 
jigging.  It  was  a  sight  for  sore  eyes. 
General  Pershing  entered  at  this  mo- 
ment and  his  joy  knew 

5  no  bounds,  for  instantly  he  was 
hep  to  the  fact  that  this  remarkable 
body  of  master  military  minds  was 
humming — 

K-K-K-Katy. 

After  the  second  chorus  we  shot  this: 
SOLDIER'S   PARODY. 
"K-K-K-P,   beautiful   K-.J, 

You're    the   only    j-j-j-job   that    I    ab- 
hor— 
When    the    m-m-m-moon    shines    over 
the  guard  house  I'll  be  mopping  up 
the  k-k-k-kitchen  floor." 


Note  attached  clipping  and  return 
when  it  has  served  your  purpose. 
Nothing  to  it  other  than  it  keeps  talk 
stirred  up  about  the  house  and  is  just 
a  kink  of  good  fellowship  that  makes 
friends.  It  at  least  proves  that  other 
managers  didn't  think  of  it,  which  is 
mighty  true,  for  I  got  there  just  as 
the  dinner  was  coming  to  a  FULL 
stop. 

The  clipping  to  which  Ruff  refers  was 
a  dinner  given  by  former  Senator  Clark 
to  the  newsboys  of  Butte.  Ruff  heard 
about  it  and  hustled  over  with  an  invita- 
tion to  the  kids  to  finish  off  the  fun  at  the 
Rialto.  It  is  all  a  part  of  the  same  scheme 
— the  looking  for  a  chance  to  be  friends 
with   patrons  and  possible  patrons. 

From   Pipers. 

Dan  Connors  has  been  closed  ten  weeks 
with  the  flu,  but  he  is  open  once  more, 
though  he  writes  that  about  a  fifth  of  the 
people  are  still  scared.  He  sends  in  some 
recent  work,  including  his  opening  an- 
nouncement ,a  single  seven.     He  took  two 


Piper's 

Picture 
Show 

back  with 

a 
Smile 


EXTRA  1 


PIPERS 


f  Open  Afljlnt  j 


Sat."  Sun. » 


,  PIPERS  j. 


I 

AMERICAS 
ANSWER 

AMERICA'S  ANSWER  REPLIES  IN  THE 
THUNDEROUS  ROAR  <J  CANNON  AND 
THE  DRIVING  FORCE    r 


-1  TONIGHT-  Jan  16 .}- 


Three   Displays   from   Dan   Connors,   Set 
By    Himself. 

eights  for  "America's  Answer,"  and  a 
seven  for  "Tarzan,"  getting  fifty  cents  for 
this  feature  and  playing  it  two  days.  We 
like  that  long  tail  on  the  T  of  Tarzan. 
It's  appropriate  that  Tarzan  should  have 
a  tail,  since  he  was  raised  by  the  mon- 
keys, but  apart  from  that,  it  makes  for 
a    good    arrangement.  It    is    merely    a 

Gothic  capital  with  a  tail  made  of  twelve 
point  rule  to  run  the  length  of  the  ad- 
vertisement, "America's  Answer"  carries 
too  much  all  caps  to  be  good,  though 
you'll  note  that  Dan  had  to  drop  to  lower 
case  twice  to  get  it  all  in.  He  sets  his 
own  advertisements  because  the  printers 
all  went  to  the  cities,  and  he  is  getting 
better  results  than  he  used  to  obtain  from 
the  regular  compositors.  By  the  time  the 
war  is  over  and  the  men  get  distributed 
again  he'll  probably  keep  on  setting  be- 
cause he  can  get  wha  the  wants.  But 
like  all  printers  he  has  to  go  through  the 
all-cap  stage. 

Down    in     Harrisburg. 

Down  in  Harrisburg,  111.,  the  local  news- 
paper man  must  have  blessed  the  day 
Steve  Farrar  took  over  the  Orpheum  in 
addition  to  the  Casino  at  Eldorado,  for 
Steve  believes  in  advertising,  and  he  is 
doing  a  lot  of  it.  We  told  some  time  ago 
how  Steve  ran  across  page  advertisements 
to    force    the    other    house    to    the    bottom 


of  the  page.  Evidently  the  Grand  read 
about  it  and  started  the  same  game,  for 
a  recent  issue  gives  the  Grand  a  drop  of 
8%  inches  across  the  page,  with  Steve 
getting  a  double  four  and  a  half  and  a 
double  four  teaser.  It  makes  a  fine  lay- 
out for  the  newspaper,  and  it  is  good  for 


GRAND  JBffflgff  WEDNESDAY 


LOUIS  BENNISON 


Oh,  Johnny!" 


SMILING  BILL  PARSONS .:.'::.: Pink  Pajamas"      MUTT  and  JIFF  COM£0»-"Bulling  the  BoMstoll" 


WANTED 

FOR  MURDER 


ORPHEUM  -=?; 


"TRUE   BLUE" 


Part    of    a    Page    from    the     Harrisburg 
(111.)   Register  in   Which   the   Opposi- 
tion  Plays    Steve   Farrar's    Trick 
of  Getting   the   Top  Space. 

the  business,  for  a  lively  scrap  gets  the 
patrons  of  both  houses  aroused  and  watch- 
inging.  We  show  the  full  page  for  an 
issue  two  days  later.  Here  the  Orpheum 
uses  a  four  nines,  a  two  sevens  and  a  two 
fours,    while   the    Grand   gets   only   a   two 


^ORPHEUM 


Marguerite  Clark 

's 


COMIIE IMDIT  -  M  lull"  »  "'HI  HtltST  SHOW  in  WIH" 


J\      HARRISBURG 
FRIDAY 

BENNETTUOLOSSAL 

3  -   RING  CIRCUS  -  3 

8l[£!i  ].-e  EtltllTtjn  [.El  talon 


RflsOAIBUt 

DCTULAT10N 

GRAND  '■;;::,«" ' 

Lit  jjBt.  BOTniMX!  I 

B^'.-v,..  IE 

•vsr. asst-- 

WANTED 

FOR  MURDER 

=!■=£ 

■ 

nP  i 

Y>uthCraJ 


BILLIARD 
PARLOR 


WIISON&GASKINS 


A    Full    Page    from    Another     Issue    in 
Which   Four  Amusement  Advertise- 
ments  Run  a  Total   of  Seven- 
ty-five  Inches. 

seven  and  the  small  end  of  things.  The 
two  fours  is  a  display  for  "Wanted  for 
Murder"  and  this  advertising  ran  for  three 


1650 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


■days  without  a  clue.  The  fourth  day  it 
was  announced  that  someone  out  in  the 
country  had  located  the  man,  and  the 
paper  ran  a  news  story  on  the  front  page 
while  Steve  sprang-  the  title  on  the  fourth 
page  and  told  that  he  had  the  attraction. 
This  is  the  ad.  in  detail.     We  think  that 


A    Two    Fours    Teaser    Run    for    Three 

Days  Before  the  Explanation  was 

Sprung    on    the   Fourth. 

the  story  was  planted,  for  the  New  York 
Herald  ran  much  the  same  story  under  a 
Kansas  date  line  a  short  time  before,  but 
it  was  a  good  fake,  and  a  good  fake  is 
better  advertising  than  the  utilization  of 
a  natural  story.  Down  at  the  bottom  of 
that  full  page  reproduction  you  will 
notice  another  display  of  Steve's  though 
the  house  name  is  not  carried.  This  is 
a  pseudo  circus  ad.  for  Enid  Bennett's 
"The  Greatest  on  Earth,"  and  the  only  hint 
that  it  has  anything  to  do  with  the  Or- 
pheum  is  the  line  to  the  effect  that  "The 


Thousands  of 

WILD  and  FEROCIOUS 

Animals 


IT'S  COMING 

IT'S  COMING 

RAIN     OR    SHINE 
T'wlll  be  in 

HARRISBURG 

ONE   DAY  ONLY 

FRIDAY 

January  24th 

BENNETT'S  COLOSSAL 

3  -  RING  CIRCUS  -  3 

WpNDERFUL   .IN  '  IT'S     IMMENSITY 

Bigger  and  Better  Than  Ever  Before 

500  -  Horses  *  500 
50 -CLOWNS -50 
100- Elephants- 100 

Tent  will  be  pitched  on  lot  between  O.  L,  Baker's 

Furniture  Store  and  Dr.  Turner's  residence. 
Mr       .NO    ADVANCE     IN     PRICES         Tja 

Watcb  for.  the  Big  Advertisement  in  This  Paper  Friday 


An     Imitation    of    a    Circus    Advertise- 
ment for  Enid  Benett's  The 
Greatest    on    Earth. 

tent  will  be  pitched  on  lot  between  O.  L>. 
Baker's  furniture  store  and  Dr.  Turner's 
residence,"  which  is  the  location  of  the 
theatre.  The  paper  had  no  old  circus 
cuts  on  hand  so  Steve  had  to  use  a  B.  P. 
O.  E.  cut  and  a  running-  horse  used  for 
stock  posters.  It  is  a  well  laid  display, 
and   probably   got   them   talking.        There 


was  also  a  news  story  in  which  the  trap 
was  as  carefully  concealed.  And  as  a  last 
exhibit  here  is  Steve's  effort  to  repeat  a 
recent  ad.  success.  It  probably  did  not 
do  as  much  business  for  several  reasons. 
In    the    first    place    you    can't    ever    repeat 


Tonight 

and  Tomorrow  Night 


WILLIAM  FOX  Pre-cat, 


f >J*the  "Red"  and  "While"  Drama  of  West  and  E«.t 

"TRUE   BLUE" 

JUST    SUPPOSE 


i 


a  Iot«4.  r-,$D»n-nm  (ell  sot  «il»  t»T    bat  « 

i  to  yovr  kn<M*.L.  whoji.'bo  ■•»,.  i«D>pl*fl.  • 


What  Would  YOU  Do  About  It— Right  Off  the  Reel  ? 
ANSWER: 
Sec  what  William  Farnum  does  bi  the  new  William  Fox  Photo- 
'    '" '  play,  "True  Blue." 


MACK  SENNETT  Pr« 


His  Latest  Two  Reel  Comedy 


'Ttie  Slimmer  Girls' 


An    Effort    to    Repeat    the    Form    of    an 
Earlier  Advertisement. 

an  ascidental  success.  The  second  always 
lacks  the  jazz  of  the  first.  The  spontaneity 
is  lacking.  In  the  second  place  the  Grand 
had  already  copied  the  style,  so  this  was 
a  third  attempt,  and  in  the  third  place, 
this  runs  too  long.  Tou  get  tired  before 
you  have  done  reading  it.  It  attempts 
to  tell  too  much  at  one  time.  The  other 
display  was  half  as  long  and  twice  as 
Lyood.  Steve  surely  has  stirred  things 
up    in   Harrisburg. 

From  Faribault. 
Will  J.  Glaser,  of  the  Grand,  Faribault, 
Minn.,  has  been  having  luck  with  some 
type  ads  for  his  house,  but  not  so  much 
with  cuts.  His  average  display  is  around 
a  two  nines,  and  the  reproduction  shows 
a  pair  of  these.  That  on  the  right  is  a 
coming  for  Fairbanks  with  a  panel  in  the 


GRAND 

TONIGHT.  Lax  Showing— 

DOUG  SSS. 
FAIRBANKS 


"Two  Tough  Tenderfeet " 

TOMORROW  »nd  SATURDAY- 

Pauline  Frederick 

in  "The  Hungry  Heart" 


Charlie  Chaplin 

in  "WHO  GOT  STUNG!" 


GRAND 

TONIGHT 

ELSIE 

FERGUSON 

"The  Rise  of 

Clashing" 

TWO  DAYS  STARTING 

Tomorrow 

Everybody's  Favorite 

DOUGLAS 
FAIRBANKS 

"HEADIN' 
SOUTH" 


•TWO   TO  IGH   TENDERFEET' 


A   Pair   of   Two   Nines    from    Faribault, 

Minn.,    Showing    a   Coming    and    a 

Last    Night    of    Fairbanks. 

upper  right  hand  corner  for  the  evening 
bill.  That  on  the  left  is  for  the  last  night 
of  Fairbanks  and  a  coming  for  Pauline 
Frederick.  It  will  be  seen  that  he  holds 
to  the  black  type  for  Fairbanks  instead 
of  putting  him   in  a  panel,   cutting  down 


the  display  for  the  next  attraction.  Just 
as  in  another  example  he  plays  a  two-part 
Fatty  Arbuckle  above  the  feature  because 
he  knows  that  Arbuckle  will  draw  the 
major  share  of  the  money.  He  goes  by  no 
fixed  rule.  He  advertises  best  what  will 
bring  the  house  the  most  money,  which 
is  the  only  way  to  do  things.  For  Nazl- 
mova  he  took  five  sevens  and  got  a  little 
more  than  a  seven-inch  drop.  The  cut 
will  probably  show  up  better  in  the  re- 
production   than    it    did    in    the    original 


NAZIMOVA 

"Revelation" 


TOMORROW,  &  THURSDAY  I  prices 

GRAND 


A   Five   Sevens   in    Which   the  Attractor 
Cut  Is  Too  Large  for  Its  Value. 

where  the  enlargement  is  too  great  and 
the  features  are  indistinct.  The  cut  takes 
more  surface  than  it  is  worth.  It  offers 
no  particular  attraction  and  a  smaller  cut 
and  larger  type  for  the  well-written  text 
would  have  been  better.  In  the  matter  of 
text  it  is  as  nice  an  advertisement  from 
a  business  getting  angle,  as  one  could 
wish  to  see.  It  is  so  good  that  we  think 
it  would  have  sold  better  had  it  been  a 
three  twelves  without  the  cut.  An  all- 
type  four  six  and  a  halfs  is  better  set  and 
displayed  and  gives  a  better  impression. 
The  inset  house  signature  works  well  and 
the  copy  is  forceful  and  well  chosen.  Mr. 
Glaser  writes  his  own  copy  and  he  hits  the 
mark    more    often    than    the    press    books 


GRAND 


WED.  &  TIR1RS.,  Jan.  15  Si  16 


"Star  of  »  Thousand  Moods" 


NAZIMOVA 

Cpir  As  Jolin«,  "Th*  Daughltr  of    Joy,"   the   love-mad   Paris 

gruelte,  in  the  "Csbar.l  of    Thw*  Deli «htsB— win*,  wo- 
J*  \%l-?*£,  7..  man  and  sons  in  the  play  at  myiUn.  w  ichery  and  chanh 

SALOME  Ma- ->w  •»  .     * 

tr°         Revelation 


GRAND 


A   Four   Six   and   a   Halfs   for   the  Same 
Attraction,  in   Which   All  Type   Dis- 
play Gets  Rather  Better  Results. 

do.  For  this  reason  he  can  afford  to 
trust  more  to  type.  The  displays  may  not 
be  artistic  from  a  printer's  viewpoint,  but 
they  are  built  to  be  read,  with  the  im- 
portant lines  so  well  played  up  that  they 
cannot  become  lost.  That  is  what  really 
counts.  They  must  have  actual  printers  in 
Faribault. 

Wide  Displays. 
Space  must  be  easy  in  Salamanca,  N.  Y., 
for  the  three  displays  sent  in  by  the 
Strand  are  all  wide  and  deep.  When  they 
want  more  space,  they  get  wider  Instead 
of  deeper.  The  first  example  shown  con- 
tains the  germ  of  a  good  idea  in  a  dis- 
play of  this  width.  Having  special  panels 
for  the  star  and  the  story  is  good,  but 
the  printer  uses  a  rule  that  cuts  these 
features  too  completely  from  the  re« 
mainder  of  the  advertisement,  just  as  he 
has  cut  the  top  lines  from  the  rest  with 
two  point.  There  should  have  been  no  rule 
there  whatever.  None  is  called  for.  The 
text  runs  right  on,  but  the  use  of  the 
rule  gives  a  complete  halt  to  the  mind, 
and  the  tread  must  be  picked  up  again. 
In  no  case  should  a  rule  ever  completely 
cross  a  space,  either  up  or  down,  nor 
should    a   panel    use   the    outside    rule   for 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1651 


one  or  more  of  its  sides.  Panels  should 
lie  wholly  within  the  space  or  should  not 
be  used.  The  announcement  line  here  is 
a  bit  awkward.  The  house  is  not  ready  to 
offer  it  in  its  repertoire.  It  is  the  at- 
traction for  a  single  day.  A  better  ren- 
dition of  the  line  would  have  been  "It  is 
the    title    of    a    new    Paramount    release 


'The  Biggest  Show  on  Earth" 

Not  a  "Boast"  --  but  a  "Picture" 


-  Miss  Enid  Bennett— At  The  STRAND 


Tod*y  end  S«tUfd*y      •     •     •      Day  end  Nif  ht 

•i»  fox  araonn  oiwf-ov -*[>»«•.  l**ikm«- 


Coming-  Flsie Ferguson  in  "The  Danger  M;i<  k' 


A    Cross    Page    Five    and    a    Half    from 

Salamanca,   N.  Y.,  in   Which   the   Rule 

Works    Cuts    Off   Too    Completely. 

I 

which  we  shall  show  today  and  Saturday 
with  Enid  Bennett  as  the  pretty  circus 
rider."  The  announcement  as  it  stands 
is  labored  and  will  read  tiresomely  even 
to  those  who  may  not  realize  what  the 
matter  is.  The  second  example  is  better, 
but  here,  again,  the  compositor  is  at  it 
with  his  rule.  We  thing-  that  at  some 
time  that  printer  must  have  been  a 
farmer  with  a  passion  for  fencing  things 
in.  Looking  at  it  twice,  we  think  he  still 
is  a  farmer.  The  panel  idea  is  retained, 
but   shoving  the   panels   up   helps  a   little 


A  Film  as  "Live*'  Ms  the  Star 

MABEL  NORM  AND  in 

'A  PERFECT  36' 


*»•",»  STRAND 

KDWSDIT  I  IWRSOW.  IMS  «  W#l 


. ...-.  U'i-  mmJ  Oune 


K  "Comedy" 

''Feature" 

Class 


TONIGHT 


Another   Example   of   Poor   Panel   Com- 
position. 

to  keep  them  in  the  space.  There  Is  an 
excessive  use  of  quotation  marks  in  this 
display.  The  quotes  should  be  used  to 
surround  something  someone  else  says 
and  not  to  give  emphasis  to  a  word. 
"Live"  used  as  an  adjective  is  perfectly 
proper  and  does  not  need  to  be  quoted. 
Neither  is  it  "A  'Comedy'  in  the  'Feature' 
Class."  It  is  a  comedy  feature  or  a  fea- 
ture comedy,  but  whichever  way  it  is  put, 
no  quotation^  marks  are  required.  The 
copy  for  this  is  better  written  than  in 
the  other.  We  are  glad  to  note  that  the 
house  uses  the  titles  of  the  small  sub- 
jects. We  think  this  always  helps.  But 
they  should  get  after  that  printer  and  tell 
him  a  couple  of  things  about  rule  work. 
He  needs  to  be  informed. 

Add   On. 

Sometimes  it  pays  to  spend  a  little  more 
money  to  make  what  you  have  already 
spent  do  its  work.  Learn  when  it  will 
pay  you  to  spend  the  extra  money,  and 
unbelt.  It  is  no  use,  for  example,  to  spend 
five  dollars  for  programs  and  then  save  a 
dollar  on  their  distribution  by  not  having 
them  put  out  properly. 

Exploiting   the    Star. 

J.  W.  Sayrc,  Advertising  Manager  for 
the  Jensen  and  Von  Herberg  houses, 
Seattle,  sends  in  a  three  tens  with  a  lot 
of  white  space  used  because  he  figured 
that  Miss  Talmadge  would  sell  better  than 
the  play.  The  idea  *s  good  except  for  the 
"always  a  worthwhile  show."  That's  only 
a  very  little  better  than  "always  a  good 
show"  and  that  is  very  bad.  Apart  from 
this  the  layout  is  good  for  an  occasional 
use;  particularly  where  the  star  is  strong- 
er than  the  show  or  where  you  can  get  no 


line  on  the  show,  as  sometimes  happens. 
And  you'll  note  that  Mr.  Sayre  has  ar- 
ranged his  cuts  so  that  all  four  faces  seem 
to  be  looking  into  and  not  away  from 
the  space.  That  means  a  lot.  A  three 
eights    would    probably    work    as    well    as 


CONSTANCE 
TALMADGE 


"A 
LADY'S 

NAME" 


A    Three    Tens,    Mostly    White    Space, 

Used     to     Exploit     the     Star     Rather 

Than  the  Play. 

a  three  tens  on  this,  for  the  white  space 
makes  the  display  loom  large.  Just  re- 
member this  layout  sometime  when  you 
have  no  dope  and  must  get  out  an  ad- 
vertisement in  a  hurry. 

Lacks  Form. 
The  Crystal  Theatre,  Greenville,  Texas, 
is  using  a  small  four  page  program,  but 
using-  it  more  as  a  series  of  display  ad- 
vertisements than  as  a  program.  We 
reproduce  the  middle  page  of  an  Issue,  to 


3  Din  SPiCUL  EISISl«[ll=3  01B 


D.W.GRIFFITH 

The  Greatest  Thin^  in  Life" 


The 

Home 
Folk' 

T 
H 
E 
A 
T 
R 
E 


THURSDAY 

Friday. .Saturday 

inm  IG 

JIIUMI  17-18 

""•SSS""" 

Charlie  lay 

"HIDE  and 

-l.  ...  d  <fc~  f.™. 

SEEK 

DETECTIVES" 

s-apss? 

uxllh.  9crn«U  E«.Uti„       1     MS     sT    /','! 

IWJt'U 

«ni  Him  urn        Hi"1  a'n  U 


The  Eye)  of  (ftarles  Rai) 

lullaDeey.'       -string  E«.r..- 


USUIl  PRIMS 
5  tenb---!5  cei 


A     House     Four     Pager     in     Which     the 

Display  Style  of  Advertisement  Does 

Not  Work  for  the  Greatest  Good. 

show  the  general  form.  It  would  be  better 
to  use  the  third  page  only  for  the  pro- 
gram and  to  run  house  talk  on  page  two. 
It  might  cost  a  little  more  to  set  an  eight 
point  page,  but  it  will  be  worth  the  dif- 
ference in  punch  and  effect  to  run  some 
chat  and  to  cut  the  program  proper  down 
to  announcement  instead  of  display.  We 
have  reproduced  many  program  forms  In 
recent  issues,  most  of  which  are  worth 
following.  The  chief  value  of  a  program 
is  that  It  goes  home  with  the  average 
patron  and  talks  to  him  when  he  has 
the  time  to  listen.  Thjs  being  so,  it  is 
worth  while  to  talk  Interestingly  and  In- 
telligently. Tell  them  something  about 
the  house  and  something  about  the  shows, 
then    tell    what    the   show    Is    with    an    or- 


derly arrangement  of  type  on  the  third 
page.  The  fourth  page  carries  two  trade 
advertisements,  so  we  presume  that  the 
issue  is  self  supporting  or  nearly  so.  One 
line  for  the  advanced  price  attraction 
we  like  especially  well.  It  tells  that  the 
price  is  ten  and  twenty-five  cents  and 
adds:  "and  it's  worth  it  or  the  Crystal 
wouldn't  show  it."  A  man  who  can  get 
up  stuff  like  that  can  write  a  good  house 
page  each  week.  We  hope  they  try  it  and 
send  in  the  result. 

For  GrilTith. 
These  two  examples  from  the  Palace, 
Wichita,  Kans.,  seem  to  be  from  the  press 
book,  but  they  work  out  well  in  a  real 
paper,  particularly  the  larger  of  the  two. 
That  one,  in  especial,  preserves  just  the 
right  proportion  between  the  title  and  the 


-56fflS3 


DWGR1FF1TH 

TheGreatestJhinginLije 

J         UlUAN  SIJH  m<  NMttT  HJUMM         | 


D.WGRIFFITH 

Presents 

"TteGredestTlwrJInLife'' 

^to  concsW  ami  th«  fxrj  rwrf 
•1  OTjluaTtirjriliInyW.aifrti.rurJ 


■r-MOvd  of  Ihtr  Scree*, 


ilALAU 


A  Four  Twelves  and  a  Three  Nines  Evi- 
dently Adapted  from  the  Press  Book. 

star,  counting  Griffith  as  the  star.  But  the 
days  are  set  so  close  together  that  they 
are  not  easily  read.  A  more  graceful 
face  with  upper  and  lower  case  would 
have  shown  to  greater  advantage.  No 
all  capital  line  is  easily  read.  Put  It  in 
Gothic  and  the  difficulty  Is  greatly  in- 
creased. 

The  Lobby. 
Your     lobby     is     your     show     window 
whether  you  dress  it  or  not,  but  the  good 
merchant    not    only    dresses    his    windows 
but  makes  frequent  changes. 

Profit   Sharing. 

Ever  try  the  scheme  of  paying  your 
house  people  a  bonus  when  business 
passes  a  certain  mark?  They'll  do  their 
level  best  to  push  it  over  that  mark  if 
you  work  the  scheme  right. 


Picture 
Theatre 
Advertising 

By  EPES  WINTHROP  SARGENT 

Conductor  of  Advertising  for   Exhibitors  In  the 
Moving   Picture  World 


& 


TEXT  BOOK  AND  A  HAND  BOOK,  a 
compendium  and  a  guide.  It  tells  all 
about  advertising,  about  type  and  type- 
setting, printing  and  paper,  how  to  run 
a  house  program,  how  to  frame  your 
newspaper  advertisements,  how  to 
write  form  letters,  posters  or  throw- 
aways,  how  to  make  your  house  an 
advertisement,  how  to  get  matinee 
business,  special  schemes  for  hot 
weather  and  rainy  days.  All  practical 
because  it  has  helped  others.  It  'will 
help  you.  By  mail,  postpaid,  $2.00. 
Order  from  nearest  office. 


MOVING  PICTURE  WORLD 

516   FIFTH   AVENUE,   NEW   YORK 

Schiller   Building,    Chicago,   111. 
Wright  &  Callender  Building,  Los  Angeles,  Cal. 


1652 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


Projection    Department 


Conducted  by  F.  H.  RICHARDSON 


lmt  awuaa.  m.  j^j^mj!itijmjsirmEgnm^2&  m  jmjb&ml  mi  )mlml  mi  mo 


Important  Notice. 

OWING  to  the  mass  of  matter  awaiting 
publication,  it  is  impossible  to  reply 
through  the  department  in  less  than 
two  to  three  weeks.  In  order  to  give 
prompt  service,  those  sending  four  cents, 
•tamps  (less  than  actual  cost),  will  re- 
ceive carbon  copy  of  the  department  reply, 
by  mail,  without  delay.  Special  replies 
by  mail  on  matters  which  cannot  be 
replied  to  In  the  department,  one  dollar. 
Both  the  first  and  second  sets  of  ques- 
tions are  now  ready  and  printed  in  neat 
booklet  form,  the  second  half  being 
•eventy-six  in  number.  Either  booklet 
may  be  had  by  remitting  25  cents,  money 
or  stamps,  to  the  editor,  or  both  for  40 
cents.  Cannot  use  Canadian  stamps.  Every 
live,  progressive  operator  should  get  a 
copy  of  these  questions.  You  may  be  sur- 
prised at  the  number  you  cannot  answer 
without  a  lot  of  study. 


From  Galveston,  Texas. 

George  Roy  Clough,  Galveston,  Texas, 
waves  his  trusty  typewriter  (machine)  at 
us  thusly: 

"In  recent  issue  of  the  projection  de- 
partment appeared  an  editorial  relative 
to  taking  the  topical,  or  so-called  Weekly 
News  film  at  speeds  tending  to  do  injustice 
to  the  scene  being  "shot."  Having  been 
a  cameraman  for  several  years,  taking  pic- 
tures under  all  conditions,  I  feel  a  few 
words  on  that  subject  will  not  be  out  of 
place.  From  the  photographer's  view- 
point the  question  of  speed  is  one  having 
many  angles.  In  the  booklet,  'Hints  to 
Film  News  Cameramen,'  by  P.  D.  Hugon, 
of  Pathe  News,  the  following  occurs: 
'Where  speed  is  the  dominant  factor  turn 
slowly,  about  half  speed.  Failure  to  do 
this  is  unpardonable.' 

"Now  the  object  in  making  any  news 
picture  is  to  get  into  the  film  exactly 
what  takes  place,  not  to  manufacture 
speed  or  anything  else  that  was  not  there 
in  the  first  place,  but  the  cameraman  fol- 
lowing this  instruction  is  not  to  blame, 
since  he  is  only  doing  what  the  company 
demands.  Most  of  the  news  pictures  are 
made  by  young  fellows  whose  one  idea  is 
to  get  the  picture,  regardless  of  good  or 
bad  conditions,  and  conditions  are  all  too 
often  bad.  The  free  lance  men  don't  get 
a  chance  at  the  many  good  and  specially 
arranged  scenes.  These  the  company  men 
"shoot."  The  public  sitting  in  a  nice 
theatre  doesn't  know  what  an  awful  time 
the  photographer  may  have  had  with  bad 
weather  conditions  and  self  important  of- 
ficers of  the  law,  to  get  any  picture  at  all. 

"Another  difficulty  is  found  in  the  fact 
that  most  cameras  are  of  the  claw  type 
intermittent  and  are  so  slow  in  shifting 
that  the  exposure  is  too  short  to  allow  of 
working  in  poor  light  with  any  success. 
In  speaking  with  Lieutenant  Carl  Louis 
Gregory,  of  the  army  photographic  sec- 
tion, recently,  I  found  he  agreed  with  me 
that  a  much  faster  intermittent  would  be 
appreciated  by  news  film  men  generally. 
What  kind  of  picture  do  you  think  pro- 
jectionists would  get  with  a  1  to  1  inter- 
mittent movement?  Of  course,  I  know 
what  some  of  the  wise  ones  will  say  about 
stop  movement  and  blurred  picture.  But 
we  don't  want  a  stop  movement  in  the 
first  place  and  a  little  blur  would  help 
the   movement   anyway.     A   ratio   of   6   to 


1  would  make  it  possible  to  get  pictures 
which  could  not  be  secured  with  a  slow 
movement  without   slow   cranking. 

"The  cameraman  has  got  to  make  his 
stuff  to  sell,  and  even  when  he  succeeds 
he  gets  mighty  little  for  his  work.  It  is 
a  safe  bet  that  half  the  wise  ones  who 
are  supplied  with  ideal  lighting  sets,  and 
the  very  best  the  market  affords  in 
cameras,  could  not  get  a  picture  at  all  if 
dumped  out  with  the  free-lance  bunch 
and  left  to  their  own  wits.  I  have  no  axe 
to  grind  with  anyone,  but  it  is  high  time 
the  topical  cameraman  be  given  a  little 
credit  for  his  work.  I  thought  it  a  fine 
idea  that  the  Screen  Telegram  put  the 
cameraman's  name  on  the  film  when  his 
work  called  for  it.  That  is  the  thing 
which  makes  .a  man  feel  his  work  is  ap- 
preciated, aside  from  the  all  too  small 
money  return. 

"The  projection  department  is  doing  a 
mighty  fine  work.  I  believe  every  projec- 
tionist who  loves  his  work  is  also  inter- 
ested in  the  cameraman's  end  of  things, 
hence  the  speed  question  should  interest 
us  all.  Hope  some  day  you  will  again 
visit  this  old  town  because  I  want  to  pay 
my  respects  to  you  in  person  for  the  ex- 
cellent work  you  are  doing  for  the  good 
of  the  industry."    ' 

Well,  brother  Clough,  I  dunno.  I'm  not 
a  cameraman  and  can't  undertake  to  argue 
with  you  about  camera  intermittent 
speeds.  But  this  I  certainly  do  know, 
that  whereas  you  can  photograph  at  very 
low  speeds  you  cannot  project  at  very  low 
speeds,  and  unless  the  projector  can  fol- 
low the  camera  in  the  matter  of  speed 
the  scene  will  not  appear  on  the  screen 
as  it  was  in  fact;  also  if  the  difference 
between  taking  and  projecting  be  too 
great  the  screen  result  will  be  absurd. 
I  also  know  that  but  a  very  small  per- 
centage of  the1  public  will  blame  the 
cameraman.  The  projectionist  will  be  the 
goat  with  most  of  them.  As  I  said,  I  am 
not  a  cameraman,  but  in  my  ignorance  I 
can  see  no  reason  why  camera  speeds  need 
be  so  much,  if  at  all,  slower  than  projec- 
tor speeds.  If  there  is  good  reason  why 
slow  camera  intermittent  speed  is  neces- 
sary, in  the  language  of  the  immortal  poet, 
"Pwaft  th'  divil  is  ut?"  If  the  rapid  move- 
ment would  give  too  much  exposure  why 
could  not  that  be  easily  regulated  by  an 
adjustable  shutter  or  by  diaphraming 
down  the  lens?  Of  course,  I  suppose  some 
of  the  picture  shooters  will  giggle  as  they 
read  this  perfectly  awful  exposure  of  my 
ignorance.  Well,  I  should  worry!  If 
you'll  have  your  laugh  a'nd  then  come 
across  with  the  answer  I'll  be  the  gainer, 
and  next  time  that  particular  subject 
comes  up  I'll  be  able  to  push  out  my  chest 
because  I'll  be  among  the  wise  ones, 
without  any  one  being  in  the  least  injured. 

Don't  know  when  I  will  be  able  to  visit 
the  City  of  the  Seawall  again,  maybe 
never,  but  anyhow  across  the  miles  we'll 
shake  hands  and  be  friends,  and  maybe 
I'll  be  able  to  help  you  a  bit,  even  as 
you've  help  me  a  bit  by  bringing  up  this 
subject  of  camera  intermittent  speed,  be- 
cause I  can  see  where  it  may  well  apply 
to  the  projection  problem  when  pictures 
are  to  be  taken  under  adverse  weather 
conditions. 


Union    Approves. 

I  have  received  the  following  letter  in 
regard  to  the  article  entitled  "Absolutely 
the  Right  Stand  for  a  Union"  which  ap- 
peared  in   the   issues  of  March   8: 

Dear  Brother  Richardson:  Tours  at 
hand  and  I  take  this  means,  in  behalf 
of  officers  and  members  of  local  union 
250,  of  thanking  you  very  kindly  for  the 
interest  you  have  taken  in  this  matter. 
The  members  of  the  examining  board  are 
very  much   in  accord  with   your  views. 

Since  you  expressed  a  desire  to  know 
the  outcome  of  the  matter,  will  say  that 
after  your  opinions  and  views  of  what 
a  really  competent  projectionist  must 
know  had  been  read  in  open  meeting, 
the  members  who  had  objected  to  what 
they  termed  an  excessively  stiff  examina- 
tion changed  their  minds  and  are  now 
very  much  in  favor  of  the  stiff  exami- 
nation. May  I  beg  you,  brother  Richard- 
son, to  publish  our  former  letter  and  your 
reply  in  the  department,  cutting  out  the 
questions.  We  ask  this  because  we  ahe 
very  desirous  of  getting  all  the  locals  in 
the  country  to  follow  our  example  be- 
cause we  believe  that  by  demanding  that 
candidates  have  adequate  knowledge  be- 
fore entering  the  union  we  shall  eventu- 
ally get  a  higher  class  of  men  into  the 
profession.  Sincerely  and  fraternally 
Robert  Worthen, 
Secretary    Local    Union    250 

I.A.T.S.E.  &  M.P.M.O. 


Opti^rraph    Projector. 

C.  B.  Strong,  New  York  City,  asks: 
"As  a  Moving  Picture  World  subscriber 
of  long  standing  I  take  the  liberty  of 
butting  into  the  department.  Have  you 
ever  to  your  knowledge  passed  judgment 
upon  a  portable  projector  called  the  'Opti- 
graph'?  Can  you  tell  me  about  when  it 
was  first  brought  out?  Is  the  company 
marketing  the  machine  still  in  existence? 
Could  I  secure  a  World  in  which  ap- 
peared the  article  describing  the  machine 
in  question?" 

The  Optigraph  portable  projector  is  or 
was  a  very  lightly  built  tripod  stand 
machine;  also  it  was  put  out  in  a  "suit- 
case" model.  It  was  designed  for  home 
and  business  purposes.  Its  movement  was 
the  standard  star  and  cam.  It  had  an 
inside  shutter.  Its  price  was  $115  in  the 
regular  model,  or  $125  in  the  "Model  Six." 
We  are  sending  you  the  address  of  the 
manufacturer  by  mail,  but  do  not  know 
whether  the  company  is  still  in  existence. 
Incidentally,  if  you  are  looking  for  a 
portable  projector  take  a  look  at  the 
DeVry.  It's  a  most  excellent  portable  pro- 
jector. Don't  remember  when  the  Opti- 
graph  was   first   brought   out. 


Optical    Train    Information. 

E.  E.  Bixby,  Franklin,  Ohio,  member 
local   union    282,  I.   A.,   asks: 

"Am  using  Gundlach  >4  size  7  inch  E.  F. 
lenses.  Throw  is  70  feet  to  a  mirror 
screen.  Use  40  amperes,  110  volt  A.  C. 
What  kind  of  condensers  and  what  focal 
length  should  they  be?" 

Referring  to  lens  chart  in  December  28th 
issue  of  the  department,  you  will  see  that 
with  40  amperes  A.  C,  using  piano  con- 
vex condensers,  you  should  have  two  G.6 
lenses,  set  not  more  than  1/16  Inch  apart, 
with  21  Inches  from  center  of  condenser  to 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1653 


film.  If  your  projection  lenses  work  at 
5  feet  B.  F.,  they  should  be  not  less  than 
1.94  in  diameter.  Fo'r  other  diameters  at 
different  B.  F.  see  chart.  If  your  pro- 
jection lens  is  7  inches  E.  F.  it  will  need 
to  be  16.3  inches  from  the  aperture  un- 
der conditions  as-  above  indicated.  You 
cannot  use  meniscus  bi-convex  condenser 
lenses,  because  you  would  have  to  have 
24  inches  between  film  and  center  of  con- 
denser. Study  the  charts  and  try  and 
understand  them. 


Interesting-  Shutter  Dnta. 

The  accompanying  chart  of  shutter  per- 
formance was  compiled  by  Edwin  ti.  Por- 
ter, Vice  President  of  the  Precision  Ma- 
chine Company,  who  has  done  and  still 
is  doing-  much  experimenting  along  vari- 
ous lines  having  to  do  with  improvement 
of  the  projector.  At  present  Mr.  Porter 
is  more  particularly  interested  in  the 
optics  of  the  projector,  and.  concretely,  in 
the  revolving  shutter.  He  has  done  good 
work  along  these  lines  and  is  expecting 
to  accomplish  more.  The  editor  has  per- 
sonally witnessed  demonstrations  confirm- 
ing the  correctness  of  some  of  the  results 
set  forth  in  the  accompanying  chart.  It 
will  be  noticed  that  what  we  have  all 
along  called  the  "ideal  shutter,"  viz,  one 
with  three  blades  and  three  openings,-  all 
of  equal  width  with  each  other,  gives 
the  maximum  light  of  any  three-winger, 
at  minimum  speed  for  flicker  elimination. 
The  one-and-a-half-to-one  shutter  bears 
out  our  claim  of  freedom  from  flicker  at 
low  speeds,  but  is  not  economical  in  light, 
its  ratio  of  opening  to  blade  being  only 
36.6  per  cent.  The  chart  also  illustrates 
the  value  of  the  design  set  forth  in  this 
department  some  time  ago,  appearing 
here,  the  second  from  the  top.  We  wonder 
how  many  of  you  were  enterprising 
enough  to  try  it  out  then.  Tou  chaps  who 
were,  and  still  are,  using  the  old  style 
shutter,  cutting  the  enormous  percentage 
of  62.2  per  cent,  of  light,  with  flicker 
elimination  at  the  very  high  speed  of  104, 
who  don't  believe  in  bothering  with  pro- 
jection department  dope,  what  have  you 
done?  We  gave  you  the  new  design,  re- 
ducing flicker  elimination  speed  to  84  and 
increasing  light  to  43  some  months  ago. 
For  one  thing,  the  change  meant  a  saving 
of  5.2  per  cent,  in  your  electric  bill,  or 
just  that  much  more  light  on  your  screen 
without  using  any  more  current.  What 
have  you  done  about  it,  huh?  I'm  asking 
the  question  your  employer  should  ask. 
And  if  you  have  done  nothing,  he  should 
ask  both  you  and  your  union  what  rea- 
son there  Is  or  can  be,  for  raising  your 
pay!  In  the  third  and  the  fourth  from 
the  top  you  have  an  apt  illustration  of 
the  value  of  proper  shutter  location  with 
relation  to  the  lens,  and  the  reduction 
of  the  main  or  cutting  blade  to  its  low- 
est possible  width,  commonly  known  as 
"fitting  the  shutter  to  the  local  condi- 
tion." The  three-equal-blades  shutter 
cuts  50  per  cent,  of  the  light  and  gives 
flicker  elimination  at  only  62.  Now  if  we 
can,  by  intelligent  understanding  and 
manipulation,  make  the  three-equal-blades 
shutter  work  on  our  local  condition  (as 
many  of  you  could),  or  could  make  a 
shutter  very  closely  approaching  its  dim- 
ensions work,  don't  you  see  what  a  valua- 
ble thing  it  will  be  In  light,  hence  cur- 
rency, conservation  and  what  an  immense 
increase  in  speed  regulation  you  could  ac- 
complish? It  is  past  my  understanding 
how  any  of  you  can  ignore  such  import- 
ant matters.  I  have  gone  into  theatres 
in  cities  where  the  union  had  but  just 
compelled  a  raise  In  a  wage  schedule, 
which  was  already  sufficient  to  call  for  at 
least  intelligent  work  in  the  projection 
rooms,  and  found  members  of  that  union 
using  the  shutter  cutting  55.6  per  cent. 
of  the  light,  with  a  120  revolution  flicker 
elimination  speed,  under  local  conditions 
which  I  would  wager  a  thousand  dollars 
to  a  hundred  would  easily  permit  of  the 
use  of  the  Ideal  shutter,  yet  the  projec- 
tionist had  made  not  the  slightest  effort 
to  improve.  In  fact,  It  was  not  unusual 
to  discover  by  a  question  or  two  that  the 
projectionist  in  danger  had  no  knowledge 


of  the  publication  of  possibilities  for  im- 
provement. We  all  owe  Mr.  Porter  our 
thanks  for  this  chart.  It  is  enlightening 
and  highly  instructive.  Let  me  recom- 
mend that  you  cut  it  out,  frame  it  under 
glass  and  hang  it  on  the  walls  of  your 
projection  room. 

Caution:  The  flicker  elimination  speeds 
herein  given  are  of  value  only  as  show- 
ing the  relative  values  of  the  various 
shutters  in  that  respect.  The  actual 
flicker  elimination  speeds  would  be  much 
lower,  because  of  the  fact  that  all  tests 
were  made  with  a  white  screen — no  film 
in  the  machine.  The  ratio  of  speeds  would 
hold  perfectly  good,  however,  with  a  film 
in,  but  the  actual  speed  at  which  flicker 
would  be  eliminated  would  be  lower — how 
much  lower  depending  on  nature  of  scene 
being  projected.  In  a  scene  with  very 
much  bright  sky  or  clear  whites  the  re- 
duction would  not  be  very  much.  But 
whatever  it  might  be  for  any  given  shut- 
ter of  the  ones  named,  the  proportionate 
speed  for  duplicate  effect  with  any  other 
would  hold  good. 


Fire-works  from  Portland,  Oregon. 

P.  L.  Broadwell,  Hood  River,  Oregon, 
projectionist  at  the  Liberty  Theatre  of 
that  city,  pulls  out  his  bright  -  faced 
hammer  and  proceeds  to  swat  the  Port- 
land men  one  perfectly  good  punch  as 
follows.  We  suppose  there  will  be  smoke 
along  the  sides  of  the  mail  car  bringing 
Portland's  reply.     Friend  Broadwell  says: 

"Just  a  few  lines  to  let  you  know  I  am 
still  on  the  job  and  that  everything  is 
going   fine  out  here.     With  regard  to  the 


sailor  boy  who  has  a  blue  ghost  across 
his  screen  with  A.  C,  I  think  it  comes 
from  trying  to  u~~  both  craters.  I  had 
that  trouble  from  that  cause  when  I  first 
started  using  A.  C.  Also  noticed  the 
article  in  January  4  issue  with  regard  to 
grounding  the  neutral  carbon  arm  of  the 
D.  C.  arc.  Don't  see  why.it  cannot  be 
done,  as  that  is  the  way  all  light  com- 
panies ground  their  neutral  wire.  Don't 
see  why  it  can't  be  done  with  the  projec- 
tion arc. 

"In  commenting  on  the  first  letter  I 
wrote  you,  you  said  that  you  did  not  see 
how  we  were  able  to  put  on  a  better  pic- 
ture than  some  of  the  large  houses  in 
Portland  and  other  large  cities.  Now  I 
have  visited  some  of  the  largest  houses 
in  Portland,  and  it  is  no  uncommon  thing 
to  see  the  familiar  brown  shadow  a 
quarter  or  even  half  way  up  the  screen. 
In  one  Portland  theatre,  however,  I  saw 
work  which  causes  me  to  remove  my  hat 
to  its  projectionist.  It  was  the  little 
Casino  Theatre,  at  Fourth  and  Burnside 
streets.  Time  was  7  p.  m.  I  certainly 
would  like  to  meet  the  brother  who  put 
on  the  screen  result  I  saw  in  that  house 
at  that  time.  He  is  a  real  projectionist. 
In  the  Liberty  Theatre,  which  is  one  of 
the  most  beautiful  houses  in  the  country, 
with  a  $50,000  Wurlitzer  organ,  played  by 
Henry  Murtagh,  a  famous  organist,  I  have 
seen  the  shutter  so  badly  out  that  a 
man's  white  collar  almost  met  his  belt, 
and  titles  running  clear  down  to  the 
bottom  of  the  screen.  I  don't  know  why 
such  work  is  permitted,  or  whether  the 
union  card  has  anything  to  do  with  It  or 
not,  but  I  do  know  that  if  I  pulled  such 


SIMPLEX     SHUTTER     TESTS. 


FORM 


LIGHT 


37.82 


«tf 


44.4-2 


so'/ 


36.6/ 


50/ 


MIN.  SPEED 
FOR     FLICKER 


104 


84 


TOTAL 
OPENINGS. 


136 


153 


112 


52 


58 


92 


160 


180 


132 


180 


TOTAL 
BLADES 


224 


205 


200 


180 


228 


180 


1654 


a  stunt  just  one  time  I  would  lose  my 
job  quick;  and,  mind  you,  my  criticism 
of  the  Liberty  is  to  some  extent  applicable 
to  every  large  house  in  Portland.  We 
small-town  men  have  but  one  boss  and 
don't  dare  to  get  slack.  Now,  Brother 
Richardson,  don't  think  that  I  am  knock- 
ing the  big  houses  merely  to  be  knocking, 
or  that  I  am  attempting  to  set  myself  up 
as  the  peer  of  their  projectionists.  What 
I  have  said  is  the  exact  truth!  In  this 
territory  it  is  the  big  houses  that  pull  the 
stuff  you  associate  with  the  small-town 
man.  I  dare  say  you  can  step  into  any 
house  in  Salem,  Astoria,  Ashland,  Medford, 
Roseburg,  Chehalis,  Albany,  Centralia,  the 
Dalles,  La  Grand,  Baker,  Pendleton,  or 
even  our  own  little  hick  village  and  see 
a  better  average  grade  of  projection  than 
in  the   larger  cities. 

"At  this  time  we  are  installing  a  $15,000 
fifteen-stop  organ.  Not  so  bad  for  a  town 
of  2,600  folks,  is  it?  The  flu  hit  us  for  a 
four  -  week  shutdown,  which  was,  of 
course,  real  nice  when  we  had  3,000  apple 
pickers  in  our  valley.  We  are  on  the 
world-famous  Columbia  River  Highway,  so 
the  next  time  you  are  in  Portland  they 
will  doubtless  take  you  for  a  trip  over  it 
and  I  may  have  the  chance  to  shake  your 
hand.  This  letter  most  emphatically  is 
not  written  with  the  intention  of  knock- 
ing our  city  brothers  (unless  just  criti- 
cism be  termed  a  knock)  or  praising  my 
own  work.  I  find  that  the  longer  a  man 
works  in  the  projection  room  the  more 
he  finds  to  learn,  but  you  rather  got  under 
my  hide  when  you  said  you  could  not 
understand  how  we  could  get  a  picture 
equal  to  the  larger  theatres  in  cities.  As 
a  matter  of  fact  we  have  the  identical 
equipment  the  big  houses  have.  The  only 
difference  is  that  we  have  just  one  boss 
to  tell  us  what  to  do  instead  of  a  house 
manager  to  tell  a  head  usher  to  tell  the 
'operator.'  We  therefore  have  to  keep 
on  our  toes,  as  it  were.  There  is  no  resi- 
dent manager  who  has  to  have  a  board 
of  directors'  meeting  before  he  can  fire  a 
man.  I  don't  know  whether  this  letter 
will  be  the  cause  of  my  getting  my  block 
knocked  off  by  some  of  the  Portland  boys 
or  not;  but,  be  that  as  it  may,  I  am  here 
to  tell  you  there  is  ample  room  for 
improvement  in  projection  in  our  large 
cities." 

The  foregoing  is  an  imaginary  reply 
from  Portland,  which  same  will  doubtless 
arrive  in  due  time.  Frankly,  had  you  not 
written  on  the  theatre  stationery,  given 
your  full  name  and  address,  and  fully 
satisfied  me  your  letter  is  bona  fide,  I 
would  have  waste-basketed  it  pronto. 
Have  just  had  an  experience  which  makes 
me  very  cautious  in  matters  of  this  kind. 
But  your  letter  seems  to  be  beyond  any 
reasonable  question  genuine,  and  certainly 
it  is  couched  in  a  spirit  of  fairness.  My 
reason  for  saying  you  could  hardly  equal 
the  large  house  results  was  that  usually 
the  large  theatre  may  be  supposed  to  have 
better  films,  better  or  more  complete 
equipment  and  to  use  more  current.  Given 
equal  equipment,  films  and  current  there 
is  no  reason  why  the  small-town  man 
should  not  equal  the  screen  results  of 
large  theatres.  I  was  motored  over  the 
Columbia  Highway  as  far  as  the  big  falls 
last  time  I  was  in  Portland.  Did  I  pass 
through    your   village? 

And  now  a  word  to  the  Portland 
brothers.  I  have  given  Friend  Broad- 
well's  criticism  of  your  work  space 
because  if  it  is  justified  it  is  coming  to 
you,  and  will  serve  to  wake  you  up.  At 
least  it  should.  If  it  is  not  justified  then 
the  columns  of  this  department  are  open 
to  you  to  set  forth  your  side,  always  re- 
membering that  Broadwell  unquestionably 
represents  the  small-town  sentiment  and 
that  he  is,  I  think,  sincere,  and  hence 
entitled  to  be  set  down  on  courteously, 
provided  he  should  be  set  down  on  at  all. 
In  matters  of  this  kind  the  welfare  of  the 
business  and  the  honor  of  the  profession 
are  at  stake,  hence  I  cannot  be  true  to  my 
trust  and  pigeonhole  a  criticism  to  avoid 
hurting  the  feelings  of  my  friends  in 
Portland,  or  any  other  city.  Honest  criti- 
cism, couched  in  reasonable  language, 
always  does  good.     It  may  rile  us,  but  it 


THE  MOVING  PICTURE  WORLD 

does  make  us  look  carefully  around  to 
see  if  it  has  any  possible  grounding  in 
fact.  Portland  has  some  very  fine  the- 
atres, and  amid  such  surroundings  we 
naturally  do  not  expect  to  find  careless- 
ness in  projection.  Recurring  shadows  at 
bottom  of  screen  mean  just  one  thing — 
viz.:  projectionist  not  on  the  job  at  the 
observation  port,  'where  he  belongs.  It 
sometimes  happens,  however,  that  a 
penurious  management  compels  rewind- 
ing, etc.,  during  projection,  and  that,  by 
reason  of  a  high-speed  rewinder,  the  pro- 
jectionist is  compelled  to  watch  that 
process  instead  of  watching  the  screen. 
What,  if  anything,  is  wrong  in  Portland 
I  do  not  know;  but  certainly  the  projec- 
tionists of  that  city  are  not  committing 
faults  from  lack  of  knowledge.  We  shall 
await  Portland's  reply  with  interest,  with 
every  confidence  that  it  will  be  a  calm  dis- 
cussion of  the  facts. 


March  22,  1919 


A    Worth-While    Compliment. 

Samuel  L.  Rothapfel,  well  known  to 
every  man  in  the  industry,  in  the  course 
of  a  recent  letter  to  the  editor,  took 
occasion  to  say: 

"I  consider  you  by  far  the  greatest 
authority  we  have  on  projection.  You  have 
been  a  great  and  wonderful  help  to  the 
operators,  and  thereby  to  the  entire  in- 
dustry.    More  power  to  you!" 

Coming  from  Mr.  Rothapfel  we  value 
the  compliment  highly,  the  more  so  that 
Mr.  Rothapfel  and  the  writer  have  had 
differences  in  the  past,  fought  them  out 
and  settled  them.  My  admiration  for  Mr. 
Rothapfel  is  sincere.  I  have  come  to 
understand  the  man  and  what  he  has  done. 
He  has  his  faults.  Sure!  But  who  has 
not?  But  when  I  look  at  his  work  and 
view  it  as  a  whole  I  feel  that  to  criticise 
a  detail  would  be  unfair. 


Put  Things  on  the  Bum. 

J.     L.     Casey,     Clarendon,     Texas,     has 
trouble  as  follows: 

"Am  in  more  troublous  trouble  and 
don't  know  any  better  friend  than  you  and 
the  department  to  tell  it  to.  We  have 
been  closed  for  the  past  three  months  on 
account  of  the  'flu,'  and  it  certainly  did 
put  things  here  on  the  bum.  We  were 
fortunate  in  one  respect,  though,  viz.: 
None  of  the  theatre  force  caught  it.  Well, 
here  is  the  trouble:  We  have  a  30  ampere 
G.  E.  mercury  arc  rectifier  taking  current 
off  a  110  volt,  60  cycle,  two-phase  line. 
The  other  day,  when  getting  ready  to  open, 
I  struck  an  arc,  and  it  burned  for  about 
half  a  minute  and  then  went  visiting. 
There  is  just  barely  sufficient  current 
reaching  the  carbons  to  make  a  spark, 
although  there  is  plenty  going  to  the 
rectifier.  All  connections  are  good,  and 
so  is  the  tube,  for  we  tried  a  new  one, 
with  the  same  result.  When  you  rock 
the    tube    by    hand    it    will    only    pop    and 


Projection  Experience 

MOTION    PICTURE 

HANDBOOK 

For   Manager*  and    Operator! 
By    F.    H.    RICHARDSON 

The  recognized  standard  book  on  the  work  of  pro- 
jection. Complete  description*  and  Instructions  on 
all  leading   machines  and   projection  equipment 

There  isn't  a  projection  room  In  the  universe  in 
which  this  carefully  compiled  book  Trill  not  save  Its 
purchase  price  each  month. 


Buy  It   Today 


$4  tha  Copy,  postpaid 


MOVING    PICTURE    WORLD 

516  Fifth  Avenue.  New  York  City 
Schiller  Building.  Chicago,   III. 

Wright  &.  Callander  Bldg..  Lot  Angeles.  Cal, 
To  save  time,  order  from  nearest  office. 


make  a  big  spark  between  the  starting 
anodes.  Forgot  to  say  that  the  shaking 
magnet  won't  work.  Took  both  the  shak- 
ing and  relay  coils  out,  but  could  find 
nothing  wrong.  Will  deeply  appreciate 
any  help  you  can  give  me." 

I  think  from  your  description  that  the 
resistance  on  your  starting  anode  is 
burned  out.  Examine  it  carefully.  That 
would  affect  your  starting  magnet  also 
and  in  about  the  way  you  describe.  If 
your  rectifier  is  of  a  late  type  this  coil  is 
No.  l,  figure  218,  page  441  of  Handbook. 
Would  strongly  recommend  that  vou  very 
carefully  read  pages  444,  445  and  446  of 
Handbook,  which  has  largely  to  do  with 
just  such  troubles  as  you  now  have  I 
shall  send  your  letter  to  the  G.  E.,  with 
request  that  they  advise  you  direct,  as  I" 
may  have  diagnosed  the  trouble  wrongly 
Great  guns,  man!  T-h-r-e-e  months' 
shut-down.  An  outrage;  also  pure,  un- 
adulterated piffle.  Here  in  New  York, 
where  we  have  had  the  "flu"  so  bad  that 
we  used  steam  shovels  to  dig  graves,  and 
five  died  in  the  block  the  editor  lives  in, 
we  have  not  shut  down.  Answer  me  this: 
Were  the  churches  and  saloons  closed? 
Were  the  street  cars  stopped — if  you  have 
any?  Were  your  people  prevented  from 
congregating  elsewhere  than  in  churches? 
It  is  an  established  fact  that  towns  where 
theatres  were  closed  suffered  no  less  from 
the  scourge  than  towns  where  they  were 
not. 


Information    Wanted. 

Lewie  Douglas,  Dunkirk,  Ohio,  asks  the 
following  information.  Doubtless  some  of 
you  may  smile,  but  it  will  be  those  who 
do  not  realize  that  many  of  the  younger, 
small-town  men  who  have  not  traveled 
may  know  absolutely  nothing  at  all  about 
organized  labor  except  what  they  have 
heard  and  read: 

"Where  does  one  have  to  go  to  join 
these  unions?  Having  joined  one,  does 
that  give  the  privilege  of  transferring  to 
any  other  union  of  the  M.  P.  M.  O.?  Or 
are  they  all  the  same,  so  that  when  one 
joins  one  he  is  a  member  of  all?  To  whom 
can  I  write  to  get  information?  Have 
been  in  the  motion  picture  business  for 
five  years  and  have  projected  pictures  for 
that  length  of  time.  Am  a  beginner  in 
joining  anything.  Inclosed  find  subscrip- 
tion to  the  World-" 

You  are  eligible  to  the  I.  A.  T.  S.  E.  and 
M.    P.    M.    O.    union    the    least    number    of 
miles   from   Dunkirk,   which  apparently  is 
Lima,    Ohio.      Address    "Secretary    Local 
Union  349,  Box  491,  Lima,  Ohio."     If  Lima 
does  not  reply  or  does  not   care   to  admit 
out-of-town    men    then,    unless    I    am    in 
error,  you  are  eligible  to  the  next  nearest 
union.     This  is  because  some  unions  com- 
posed entirely  of  stage  hands  do  not  care 
to  admit  projectionists.     I  am   not  certain 
I   am   right,   but   if  Lima   fails   then   write 
General  Organizer  Matthews,  care  I.  A.  T. 
S.   E.   &  M.  P.  M.  O.,  107  West  46th  street, 
New  York  City.     To  join  a  union  you  must 
have  resided  within  its  jurisdiction  for  six 
months,   must   pass   an    examination   as   to 
your     qualifications     as     a     projectionist, 
must  be  accepted  into  membershp  and  pay 
whatever    initiation    fee    the    local    union 
demands.     This  latter  ranges   from  a  few 
dollars    to    a    hundred    or    more.      Having 
joined   a   union    you    may,    after   a   stated 
period,   take  a   transfer   card;   but   it   will 
be  optional  with  any  other  union  whether 
or  not  they  accept  the  card.     They  are  not 
apt  to  accept  it  unless  there  is  work  for 
you    without    crowding    one    of    their   own 
members   out.     The   rules   and   regulations 
governing    unions   of   the   I.    A.    may   seem 
a  bit  unreasonable  to  you,  but  as  a  matter 
of  fact  they  are  not.     They  have  all  been 
adopted    because    they     have    been    found 
necessary    to    conserve    the    best    interests 
of  all  concerned. 


"Manager  Wanted"  is  an  advertisement 
frequently  appearing  in  The  World's  Clas- 
sified Department.  Give  it  a  try  and  better 
your  position.     Others  have  done  so. 


March  22.  1919 


THE     MOVING     PICTURE     WORLD 


1655 


\[»G**Q**a<z^*mmima&y»&l  mmzamn 

^  <^J9^^S^eS^^r^5f*'SWlff 

m 

Tips    for    the    House 

Conducted  by  E.  T.  KEYSER 

Manager    | 

3 

km  )M  ak  m  mc  &&  mum  jm  mc  jwslmi  jm  mi  ^jcmuwimo!^  mu»imi*h  M(  m(  m  mtjeO 
.        i 

MANITOBAN  GETS  HOT  UNDER  THE  ROOF 

The  Diagrams  and  Explanation  as  Given  Below 
Should  Serve  to  Help  Him  Out  of  His  Troubles 


UNDER    date    of    February    22    a    Mani- 
toba   manager    makes    the    following 
inquiry    regarding    ventilation    of    his 
house: 

"I  have  read  with  interest  your  article 
on  ventilation  in  the  World  issue  of  to- 
day's date.  One  thing  that  I  cannot  under- 
stand in  connection  with  the  ventilating 
system  shown  is  how  the  air  passes  out 
of    the   theatre.      What   provision    is    made 


IOO' 

SCREtN     (v)                          (v)                          (V)         O 

it—  20- — » 

<--    16'        > 

o> 

STREET   UnE 

Plan    of    Mr.    Semper's    House. 

for  this  and  what  sizes  and  kind  of  open- 
ings are  required?  Your  illustrations 
show  currents  passing  through  rear  end 
of  theatre,  but  give  no  explanation  of 
how. 

"Attached  please  find  a  sample  plan  of 
the  house.  The  circles  enclosing  "V" 
represent  ventilators  in  the  roof.  You 
will  note  that  the  entrance  to  the  theatre 
is  through  a  long  lobby  at  right  angles 
to  theatre  itself.  We  have  no  artificial 
ventilation  in  this  theatre  for  the  simple 
reason  that  up  to  the  present  we  have 
been  unable  to  get  any  firm  to  give  us 
sufficient  information  on  their  systems  to 
convince  us  that  it  was  workable.  Our 
seating  capacity  is  625,  and  owing  to  the 
lofty  ceiling  the  heat  problem  only 
troubles  us  for  about  one  month  in  the 
summer.  It  is  chiefly  a  ventilating  prob- 
lem. 

"Any  advice  or  suggestion  that  you  can 
give  on  this  matter  will  be  very  much 
appreciated. 

G.  SEMPER." 
The  sketch  supplied  by  Mr.  Semper  does 
not  show  any  window  openings,  for  which 
reason  we  assume  the  only  openings  in 
this  theatre  are  the  entrance  doors  and 
the  ventilators  in  the  ceiling.  We  also 
assume  a  ceiling  height  of  twenty-five 
feet.  Working  on  these  assumptions  we 
would  recommend  an  installation  as  shown 
in  diagram  to  the  right. 

On  account  of  the  outlet  openings  for 
the  air  (the  entrance  doors)  being  located 
at  the  side  of  the  theatre  we  have  located 
two  equipments — "A"  and  "B" — at  the 
opposite  side  of  the  theatre  and  at  oppo- 
site ends. 

These  equipments  combined  will  change 
the   air    every   two    minutes,   which    would 


no  doubt  prove  sufficient  for  cooling  in 
the  climate  of  Manitoba. 

For  ventilation  only  equipment  "A" 
should  be  operated  reversed,  giving  an 
air  change  every  six  minutes. 

When  both  equipments  are  operated  for 
cooling  the  entrance  doors  should  be  open 
to  afford  an  outlet  for  the  air  blown  into 
the  theatre. 

When  equipment  "A"  only  is  used  for 
ventilation  the  entrance  doors  should  be 
partly  open. 

The  ventilators  in  the  ceiling  should  be 
permanently  closed. 

The  sketch  shows  the  two  equipments 
located  on  the  roof.  If  the  roof  cannot 
be  utilized  for  this  the  fans  can  be  placed 
in  the  side  walls  and  ducts  carried  from 
them  up  to  above  the  roof  level  for  fresh- 
air  supply. 


with  a  tap  wrench,  back  out  the  screw 
without  injuring  the  threads  in  the  hole 
from  which   it  is  extracted. 

The  size.--  best  adapted  to  the  picture 
theatre  tool  kit  come  grouped  in  sets  of 
five,  and  cost  considerably  less  than 
one's  peace  of  mind  and  serenity  of  temper 
is  worth,  particularly  with  a  show  about 
to  come   on. 

The  joke  of  the  matter  is  that  the 
people  who  make  the  device  do  not  be- 
lieve that  you  picture  people  have  any 
use  for  it,  and  won't  advertise   it  in   this 


you 
the 
cap 


Unscrewing  the  Inscrutable. 

Do  you  remember  the  last  time  that 
put  a  little  too  much  pressure  on 
wrench  and  the  head  came  off  the 
screw   that   you   were    tightening? 

And  with  a  cold  chisel,  a  file  and  vexa- 
tion of  spirit  you  proceeded  to  groove  out 
a  slot  so  that  the  fragment  remaining 
could    be   extracted   with   a   screw    driver? 

You  can  bet  that  you  do,'  and  the  re- 
membrance is  not  a  pleasant  one  either, 
for,  as  invariably  happens  in  such  cases, 
the  cap  screw  had  parted  about  half  an 
inch  down  below  the  surface  of  the  hole 
and  when  you  finally  rescued  it  not  much 
of  either  the  morning  or  your  temper  re- 
mained. 

The  other  day  I  ran  across  a  device 
calculated  to  convert  the  above  orgy  into 
a  gentle  and  refined  indoor  sport.  It 
looks  like  a  reversed  twist  tapered  drill, 
with  a  square  headed  shank  to  take  a  tap 
wrench. 

With  this  in  ones  tool  kit  it  is  only 
necessary  to  drill  a  hole  in  the  broken 
screw,  insert  the  device  in  the  hole,  and. 


First    Aid    Kit    for    Busted    Cap    Screws. 

publication    to    which    you    look    for    new 
equipment  ideas. 

But,  if  those  of  you  want  a  set  will  drop 
me  a  line,  I'll  tell  you  how  to  get   it. 


To    the    House    Manager. 

This  department  is  yours.  In  it  from 
time  to  time  will  appear  descriptions  of 
accessories  and  equipment — outside  the 
projection  field — which  will  interest  you 
and  save  you  time  and  money. 

When  you  put  over  a  stunt  in  house 
arrangement  or  furnishing  tell  us  about  it. 

When  you  are  puzzled  as  where  to  pro- 
cure any  equipment  for  your  house,  write 
this  department  and  we  will  dig  it  up  for 
you — if  it   is  made. 


rue* tms 


pi^ss  or  /roor 


Roof  and  Cross  Section  Showing  Suggested   Installation. 


1656 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


Conducted  by  EPES  WINTHROP  SARGENT 

NOTICE! 

Questions  relating  to  the  writing  of  photoplays  and  photoplay  synopses  will  be 
replied  to  by  mail  where  a  return  envelope,  properly  stamped,  accompanies  the 
inquiry.  No  attention  will  be  paid  to  questions  relating  to  the  market,  nor  can 
manuscripts  or  parts  of  manuscripts  be  criticized. 


The   Synopsis. 

(Continued   from   last   week.) 

Bobby  feels  he  is  not  quite  as  soft  as 
they  think  he  is,  that  his  greatest  hold- 
back has  always  been  the  incentive.  To 
resent  the  pollution  of  his  choice  bathrobe 
would  seem  to  him  to  resent  a  trivial  mat- 
ter. Perhaps  this  is  true,  and  that  Bobby 
is  looking  at  it  in  a  matter-of-fact,  prac- 
tical, common-sense  way.  But  sub-con- 
sciously he  knows  that  the  incident  has 
not  earned  him  any  added  respect. 

Now  that  her  plans  have  been  carried 
out  so  successfully,  Corinne  plays  her 
master  stroke.  Her  reason  for  the  kid- 
napping is  evident. 

A  letter  arrives  for  old  man  Briggs.  It 
has  been  mailed  in  the  city.  Corinne  has 
seen  to  that.  Old  man  Briggs  reads  it  with 
wonder  and  amazement. 

"If  Maryland  Northern  rises  fifty  points, 
your  son  will  be  returned  to  you." 

Briggs  bellows  with  rage.  This  is  black- 
mail. It  is  blackmail  of  the  subtler  sort. 
There  is  no  planting  of  a  roll  of  bills 
under  the  old  log,  with  a  couple  of  de- 
tectives hiding  behind  convenient  trees  to 
watch  and  see  who  approaches.  A  certain 
stock  has  been  selected.  This  stock  must 
rise.  Undoubtedly,  the  blackmailers,  in- 
vesting in  the  open  market,  a  few  shares 
here  and  a  few  shares  there,  all  the  way 
across  the  continent,  will  clean  up  a  for- 
tune by  the  rise.  Old  man  Briggs  realizes 
that  it  is  a  difficult  proposition  to  catch 
the  guilty  party.  The  stock  can  be  raised 
fairly  easily.  It  should  be  up  to  fifty 
points.  Briggs  is  keeping  it  down.  He 
could  put  it  up  one  thousand  points,  if  he 
wanted  to.  He  may  be  down  to  his  last 
hundred  million,  but  he  still  has  enough 
of  this  world's  goods  to  do  pretty  near  as 
he  pleases,  and  in  this  case  he  intends  to 
do  exactly  as  the  letter  requests.  The 
return  of  his  son  to  him  is  a  far  more 
important  matter  than  anything  else  in 
life. 

The  next  morning  the  advance  begins, 
which  old  man  Norris  watches  first  with 
indifference,  and  then  with  amazement. 
What  is  the  meaning  of  it?  Is  it  possible 
that  Briggs  has  relented?  Slowly  but 
surely  the  stock  mounts  and  with  the 
mounting  stock  Norris  computes  his  in- 
creasing fortune.  Just  how  far  will  it 
go,  that's  the  question.  He  too,  is  the 
recipient  of  a  mysterious  letter,  like- 
wise mailed  in  the  city.  It's  laconic 
statement  is — "Hold  Maryland  Northern 
for  fifty  point  rise."  It  is  signed — "One 
who  knows." 

Ten,  twenty,  thirty  points  it  goes.  He 
is  inclined  to  sell;  surely  there  must  be 
a  reaction,  there  must  be  a  drop  some- 
time. But  he  is  inclined  to  heed  the  ad- 
vice of  the  letter,  there  is  something  so 
strange  about  the  whole  situation. 

One  afternoon,  when  Bobby  emerges 
from  the  woods  back  of  the  camp,  he 
stands  in  shocked  surprise.  Not  fifty 
feet  from  him  is  the  girl  of  his  dreams, 
and  with  her,  of  all  men,  Wesley  Mar- 
tin. They  have  not  seen  him.  tie  doesn't 
intend  to  be  seen.  What  is  she  doing 
with  Martin? 

More  deeply  hurt  than  he  cares  to  ad- 
mit, he  returns   to  the  camp. 

Meanwhile  Wesley  has  found  the  short 
cut  to  Corinne's  confidence.  He  tells  her 
that  he  must  return  to  the  city  on  the  fol- 


lowing day.  There  is  something  about 
Bobby  which  she  should  know.  If  she 
will  take  dinner  with  him  that  evening, 
at  the  Inn,  he  will  tell  his  story,  if  she 
would   care   to   listen. 

Corinne  doesn't  like  the  idea,  but  she 
has  found  little  reason  to  mistrust  Mar- 
tin's recent  actions.  He  appears  to  be 
trying  to  do  the  right  thing.  After  some 
hesitation    and   questioning,    she   consents. 

Half  an  hour  after  Bobby  has  thrown 
himself  down  by  the  camp  fire,  Wesley 
Martin  strolls  in,  remarking  on  the  gloomy 
countryside,  that  the  surrounding  terri- 
tory seems  to  be  abandoned;  he  never 
meets  a  soul  or  sees  anyone.  He  will  be 
mighty  glad  to  get  back  to  little  old  New 
York,  the  following  day. 

At  first  Bobby  is  for  asking  him  what 
he  was  doing  with  Corinne  Norris.  He 
realizes  that  Martin  would  tell  him  it  is 
none  of  his  affairs,  and  with  a  great 
deal  of  justice.  It  is  none  of  his 
affairs.  So  he  suffers  in  silence  and 
watches  Martin  dress  up  in  his  al- 
most effeminate  immaculateness  and  take 
his  departure,  with  the  casual  statement 
that  he  is  going  to  take  his  last  meal 
at  the  Inn  and  stay  there  for  the  night. 

Bobby  is  uneasy.  "Spike"  Brogan  not- 
ices this.  Once  or  twice  Bobby  strides  to 
the  edge  of  the  clearing,  as  though  trying 
to  make  up  his  mind  what  to  do.  He 
finally  turns  to  Brogan  and  tells  him 
bluntly  that  he  is  going  to  leave  the 
camp — he  is  going  to  spend  the  night  at 
the  Inn.  * 

"You  can't  break  rules  here — you  gotta 
stay  where  you  are,  until  I  tell  you  you're 
cured,"    says   Brogan. 

Bobby    resents    "Spike's"    dictatorial    at- 


TECHNIQUE  OF  THE 
PHOTOPLAY 

By  Epes  Winthrop  Sargent 

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answering  the  hundred  and  one  questions 
which  immediately  present  themselves 
when  the  first  script  Is  attempted.  A  tested 
handbook  for  the  constant  writer  of  pic- 
ture plots.  "Straight-from-the-shoulder" 
information  from  an  author  with  a  wealth 
of    real    "dollars-and-cents"    experience. 

By  Mall,  Postpaid,  Three  Dollars 
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THE   MOVING  PICTURE  WORLD 

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Schiller  Building;,  Chicago. 

Wright   &  CaUender   Bids-.   Los   Angeles. 


titude.  He  determines  to  go  now,  whether 
"Spike"  likes  it  or  not.  "Spike"  thinks 
this  will  end  the  argument,  but  Bobby 
soon  convinces  him  to  the  contrary.  He 
is  going.  "All  hell  can't  stop  me,"  he 
cries. 

Spike  is  upon  him  in  an  instant,  but  to 
Spike's  intense  amazement,  Bobby's  splen- 
did muscles  have  hardened  tremendously. 
The  creature  Spike  has  fashioned  is  now 
his  master — a  veritable  Frankenstein! 
There  is  a  tussle,  which  ends  by  Bobby 
throwing  Spike  into  the  lake.  A  couple 
of  men  in  the  camp  come  to  Spike's  as- 
stance,  but  nothing  can  stop  Bobby 
now,  he  shoves  them  aside  and  plunges 
through  the  woods. 

Meanwhile  at  the  Inn,  a  bill  of  gen- 
erous dimension  slipped  to  the  Innkeeper 
has  sufficed  to  silence  him.  In  a  private 
dining  room  Corinne  and  Martin  are  hav- 
ing'dinner.  A  private  dining  room  is  not 
to  Corinne's  liking,  but  the  proprietor 
assures  her  that  there  is  no  other  place 
available — he  has  things  torn  up,  in  or- 
der to  make  some  repairs.  All  this  is 
Martin's   cunning   contriving. 

Corinne  refuses  to  have  the  wine,  but 
Martin  partakes  liberally.  The  girl  fas- 
cinates him,  bewitches  him.  He  takes  her 
hand.  She  withdraws  it,  considerably  an- 
noyed by  his  objective  attentions,  and 
urges   him    to    tell    her   about   Bobby. 

About  this  time,  downstairs,  Bobby  puts 
in  an  appearance.  The  Innkeeper  looks 
him  over  blankly  and  shrugs  his  shoul- 
ders. There  was  a  well  dressed  stranger 
there  early  in  the  evening,  "but  as  you 
see,  the  place  is  torn  up,"  he  had  to  turn 
him  away,  and  as  for  the  girl,  he  doesn't 
remember   seeing  her. 

Bobby  turns  away  baffled.  It  is  hard 
to  think  this  man  is  lying,  yet  apparently 
he  must  be.  Passing  around  the  Inn,  he 
strikes  off  across  lots,  when  he  is  ar- 
rested by  a  cry.  Surely  it  was  a  woman's 
voice!  Looking  back  at  the  Inn,  he  not- 
ices a  silhouette  in  a  lighted  window  up- 
stairs. For  an  instant  it  seems  to  re- 
semble Corinne.  Carefully  he  creeps  back 
to  the  rear  of  the  Inn. 

Meanwhile,  inspired  by  the  drink,  Mar- 
tin's attentions  increase.  Corinne  rises, 
and  seeks  to  escape.  She  goes  to  the  door 
and  finds  it  locked.  It  is  at  this  moment 
she  has  cried  out  in  alarm,  and  it  is  this 
cry  that  has  arrested  Bobby's  attention. 

Martin  laughs.  He  tells  her  that  she 
can  cry  all  she  wants  to,  there  is  no  one 
to  hear.  She  thinks  of  her  maid,  who  is 
upstairs.     The  maid  has  been  sent  away. 

Martin  pours  out  his  tale  of  love,  com- 
ing around  the  table  to  do  so.  Corinne 
backs  away  from  him. 

Outside,  Bobby  puts  his  new  found 
athletic  prowess  to  the  test.  He  scrambles 
up  the  back  of  the  house  on  to  the  roof. 
across  the  roof  to  a  gable.  There  he 
seizes  the  lighting  rod,  and  comes  down 
the   side  of  the  house. 

At  this  moment,  Martin  has  seized  Cor- 
inne and  is  attempting  to  crush  her  in 
his  arms.  Hoarsely  he  shouts  his  drunken 
words  of  love  into  her  ear.  Fight  as  she 
may,  she  cannot  get  out  of  his  clutches. 
There  seems  to  be  no  escape. 

Suddenly,  with  a  crash,  the  window 
gives  way  and  falls  clattering  inside  on 
the  floor  and  the  next  instant  Bobby 
swings  from  the  lightning  rod  and  comes 
through  the  window. 

Martin  sees  he  is  caught,  and  with  a 
leap  is  upon  him.  Bobby  knows  his  own 
strength  now.  He  toys  with  Martin.  Drag- 
ging  him   to   the   door,   he  finds   it  locked. 

"You  shall  open  it,"  he  cries.  With 
that,  he  hurls  Martin  through  the  flimsy 
panel  to  the  hall  outside.  Martin  has 
indeed  opened  the  way  for  them  to  get 
out. 

Bobby  is  now  finished  with  Martin.  He 
turns  to  the  girl,  and  there  she  stands, 
not  the  fainting  creature  one  might  ex- 
pect, but  with  the  love  light  in  her  eyes 
for  the  first' time.  Bobby  is  a  man!  She 
sees  the  transformation  in  his  every  move. 

"Bobby!"   she   cries,  and  again   "Bobby." 

There    is    a   world    of   love    in    her   voice 
and  Bobby  is  not  slow  to  respond. 
(Concluded  next  week.) 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1657 


MUSIC   CUE   SHEETS   FOR   FILMS    OF    CURRENT   RELEASE 


"Creaking  Stairs." 

Released  by  the  Universal  Film  Manufacturing  Company — Six  Reels. 
Prepared  by  J.   C.  Bradford. 
Theme — Dearie   (Allegretto),  Kummer. 
1 — At  screening.     1  :80.     Petite  Bijouterie  (Tempo  de  Valse),  Bohem. 
2— T.  Jack.      2  :30.      Theme. 

3 — T.  Many  a  romance.     3:00.     Badinage   (Allegro  Rubato),  Herbert. 
4 — D.  Jack  in  office.     1  :30.     Theme. 


5— T. 
6— T. 

T— D. 
8— T. 

9— T. 
10— T. 
11— T. 

12— T. 

13— D. 
14— D. 

15— T. 
16— T. 

17— T. 
18— T. 
19— D. 
20— T. 
21— D. 

22— T. 

23— D. 
24— D. 

25— D. 
26— D. 


In  the  spring.     2:15.     Midsummer   (Allegretto),  MacGuarre. 
If  I  sold.     1 :30.     Theme. 

Winfleld    sees    them.      1:45.      Romance    (Moderato),    Karanoff. 
He  had  insisted.    2:00.     Will  You  Remember?     (Tempo  di  Valse), 

Romberg. 
"He  was  good  to  me."     1:30.     Elegie   (Moderato),  Massenet. 
It  was  a  beautiful  day.     1  :15.     The  Brook  (Allegretto),  Boisdeffre. 
And  so  they  were  married.     3:00.     Springtime  (Valse  Intermezzo), 

Drumm. 
It  was  the  hottest  day  of  summer.     2  :30.     Jealous  Moon  (Moder- 
ato— Fox  Trot),  Zamecnik. 
Winfleld  close-up.     4:30.     Dramatic  Tension    (Moderato),   Borch. 
"Doctor,  telephone  quick."     2:15.     Intermezzo   (Presto),  Arensky. 
The  Attack.     2:30.     Dramatic  Finale  (Agitato),  Smith. 
"Dinner's    ready."      1:30.      Woodland    Whispers     (Allegro),    Von 

Blon. 
Conscience.    2:15.  Frivolous  Patrol   (March  Characteristic),  Alibi. 
We  will  go.     1:30.     Pizzicato  Bluette  (Allegretto),  Lack. 
Storm  starts.     3:00.     The  Tempest   (Agitato),  Lake. 
Night  in  Bedroom.     3:30.     Mysterioso   (Moderato),  Langey. 
Police  officer  appears.     2:45.     Dramatic  Tension  No.  'J   (Grave), 

Andino. 
"Where   have   you    been?"     1:30.     Indian    Legend    (Lamentoso), 

Barron. 
Boy  on  street.     1:30.     Air  de  Ballet   (Allegretto),  Herbert. 
Jack    with     newspaper.      3:00.      Prelude     (Cyrano)     (Andante), 

Damrosch. 
Colored  maid  leaves.     2:45.     Erl  King  (Vivace),  Schubert. 
Jack   opens   trunk.     3:15.     Andante    (Fifth   Symphony),   Tschai- 

kowsky. 
"I  want  to  look  pretty."     1  :30.     Theme. 


"Her  Code  of  Honor.' 


-Five    Reels. 


9— T. 
10— T. 


11— S. 


0:40. 
0:35. 


Purity   (Love  Theme),  Borch. 
Theme    (to    be    played    on    piano 


Released   by   United   Picture   Theatres   of   America- 
Prepared    by    M.    Winkler. 
Theme — Bleeding  Hearts   (Andantino  Sentimento),  Levy. 
1 — S.  As    dish    breaks.      1:05.      Pathetic    Andante- Vely    (to    be    played 

as  violin   solo  with  piano  accompaniment). 
2 — S.  When  Jacques  enters.     1:20.     A  La  Mode    (Popular  French  one- 
step),   Rosey. 
3 — T.  "Helen   I'm  Going."     1:45.     Theme. 

4 — T.  "Good  evening,  Mademoiselle."     3  :0fl.     Heavy  foreboding  myster- 
ioso  (Set  16,  A.  B.  C.  Dramatic  series),  Luz. 
."i — T.   "Pardon  me  madam."     1 :45.     Light  allegro  agitato   (set  16  A.  B. 

C.   dramatic  series),   Luz. 
0 — T.  home  twenty  years  later.     1 :45.     Pathetic  romance   (set  16  A.  B. 

C.   dramatic  series),   Luz. 
7 — T.  Richard  Bentham.     Impish  Elves    (Winsome  Intermezzo),  Borch. 
8 — T.  "Did  you  say  your  name?"    2:00.    Turbulence   (Allegro  Agitato), 
Borch. 
"Some  Girl."     3:45.     Theme. 
"Alice    I    want   you    to."      2:00.      Capricious    Annette    (Moderato 

Caprice),  Borch. 
When  La  Salle  enters. 
12 — T.  "Did    I    smash    that? 

only.) 

13 — T.  "Excuse  me."     1:30.     Continue  to  action    (played  by  orchestra.) 
14 — T.  And   with   the   opening   of   spring.     1.20.     Dramatic   Tension   No. 

9,   Andino. 
15 — T.  Let  us  go  into  the.     1:30.     Sleeping  Rose    (Valse  Lento),   Borch. 
16 — T.  An  old  Hawaiian  song.     3.25.     Theme. 

17 — S.  As  Gene  and  Alice  leave  conservatory.     2:15.     (Hawaiian  song.) 
18 — T.  "Alice   I   love  you."     1:30.     Eleanor    (Moderato),   Deppen. 
19 — S.  When  Alice  goes  on  balcony.     3  :00.     Sorrow  Theme,   Roberts. 
20 — S.  When   Gene   enters   his   room.     3:05.      (Effect   of    rooster   crow), 
Theme. 
When    Gene    receives    letter.      1 :30.      Dramatic    Tension    No.    64, 

Borch. 
'You   aren't   going   away."     1 :50.      Summer   Nights    (Character- 
istic Moderato),  Roberts. 
23 — T.  Days    passed    and    then    months.      1 :45.      Theme. 
24 — S.  When   Gene   returns.     1 :40.     Andante   Pathetic   No.   10,    Berge. 
25 — T.  "Daddy  we  are  to  be."     1 :30.     Theme. 

26 — T.  You    think   you   have   found.      1 :20.     Nola    (Characteristic   Alle- 
gretto),  Arndt. 
27 — T.  And  after  you  had  come.     4  :00.     Dramatic  Narrative,  Pement. 
28 — T.  So  you  see  I'm  not  really.     4:00.     Adagietto   (from  Symphonette 

Suite),  Berge. 
29 — S.  When   Alice   sees   ring.     3:15.     Mountain    Song    (from   Mountain 

Music   Suite),   Borch. 
30 — T.  That  evening.     1 :45.     Andante  Pathetique  No.  23,  Borch. 
31 — T.  "To  our  hostess."     2:00.     Kathleen   (Valse  Lento)   Berg. 
32 — S.  When   girl   sits   at   piano.     1:45.      Birds   and   Butterflies    (Inter- 
mezzo Capricioso),  Vely. 
33— T.  "With   this   ring."     2 :00.     Bridal   Chorus   from  Lohengrin.      (To 

be   played   on   piano. 
34 — T.  "Where   did   you   get   that   ring?"     2:30.     Tragic   Theme.     Vely 
(effect  of   dog  barking  and   knoc^   on   door.) 
'Gene,  you  and  I  never."     2:15.     Grave-Allegro  Molto   (excerpts 
Sonata  Pathetique)   Beerhoven. 


n— S. 


22— T. 


.'«>— T. 


150 — T.  "My    mother    married    Jacques."      5  :55. 

Dramatic    Descriptive),    Bach. 
37— Theme.     1  :00.     To  end. 


Ein    Marchen     ( Heavy 


"Maggie  Pepper." 

Released     by     Famous     Players-Lasky — Five     Reels. 
Prepared   by   Filmusic    Studios. 
1— At    screening.     3:15.     Idilio    (Moderato),   Lack. 
2— T.   It    is   Saturday.     2:45.     At   Sunset    (Moderato),   Brewer. 
3-D.   Insert    of    Letter.      3:15.      Serenade    Op.    16,    No.    3    (Andante), 

Rubinstein. 
4— T.   In   the   lonely   year.     2:45.      Gavotte    (Allegretto),   Mericanto. 

T.   Meanwhile  Twelve.     1:1.").     Andante   Misterioso,  Lake. 
6 — T.  Joseph    Holbrook.     3:15.     A  Legend   from   La   Province,   Nicode. 
7— T.   "Say,   Mag,   I  hate."     3:15.     Andante  Pathetique.     Berge. 
8— D.  Jakey    and    Maggie    talking.      3:45.      Jealous    Moon    (Moderato), 

Zamecnik. 
9— T.   "Do?     I'll  turn  this."     1:30.     Sweet  Bells   (Allegro),  Gruenwald. 
10 — D.   Insert   of  card.     0:15.      Silence. 

11— T.   The    owner   of    the.      1:45.      Misterioso    (Moderato).    Minot. 
12— T.  "Ada,  what  are  you?"  2:30.     Dramatic  Agitato   (Allegro),  Minot. 
13 — T.  "Oh,   Thatch   give  he."     2:00.      Thoughts    (Andante),   Crespi. 
li— T.  Hurt  but  resolute.     2:15.     Canzonetta    (Allegretto),   Godard. 
15 — T.  As   swift  months.     3:15.     Jealous   Moon    (Moderato),   Zamnecik. 
16 — T.  Appraising  a  band.     1  :15.     Popular  March    (Andante.) 
17— T.  Ada's  weary   years.     1:00.     Andante    (Pathetique),   Borch. 
18— T.  Greedy  for  easy  money.     3:00.     Andante  Appasionato   (Moderato), 

Castillo. 
19 — D.  Holbrook  leaves  Maggie.     2:15.     Dramatic  Agitato,  Hough. 
20 — T.  Lamplight  and   lessons.     1  :45.     Phillis,   Valse,   caprice,   Deppen. 
21— D.  Jakey   leaves.     2:30.     A  Dream    (Andante),   Borch. 
22 — T.  "We   can't  get  along."     2  :15.     Andante   Pathetic,   Vely. 
23 — T.  It's    Darking,    he's   coming.      1:15.     Turbulence    (Allegro),    Berg 

series. 
24 — D.  Maggie  opens  front  door.     0  :30.     Silence. 
25 — D.  Darking   surprises   Ada.     3:15.      Allegro   Agitato,   Andino. 
26 — T.  You're    wounded.     2 :00.      Dramatic   Tension,    Borch. 
27 — D.  Holbrook    shakes    hands.      3:15.      Love's    Wilfulness    (Andante), 

Berthlemy. 
2S — T.  "I'm    fatally    compromised."      2 :00.      The    Wooing    Hour    (Alle- 
gretto),  Zamnecik. 
Character — Dramatic. 
Atmosphere — Neutral. 

"False  Faces." 

Released    by    Famous    Players-Lasky — Six    Reels. 
Prepared  by  Filmusic  Studios. 
Spy  Theme — Crafty  Spy,   Borch. 
1 — At  Screening.     1:34.     Mysterioso  Dramatic  No.  54   (slow  Andante), 

Berg  series. 
2 — T.  Midnight  on  the  western.     8  :40.     Battle  of  Ypres,  Borch.     (Twice 
though   followed  by  Furioso   No.    I    (Allegro),   Levy.     (Play 
to  action. ) 
3 — D.-  Walthall  sits   down   before  the  major.     2:15.     Misterioso  Dram- 

atico    (Moderato),    Berg   series. 
4 — T.  "Exiled  I  went."    4:23.     Spy  Theme  (Moderato),  (play  to  action.) 
5 — T.  Definitely   plowing.     3:54.     Andante   Appasionate    No.    57    (Mod- 
erato), Berg  series. 
6 — T.  "Bewart.   submarine   to   port." 

Lake. 
7 — T.  The  unhappy  discovery.     1 :38. 
8 — T.  "Someone    entered   my    room." 

erato),  Berg  series. 
'9 — Walthall    runs    after   spy.     2 :12. 

series    (play  to   action.) 
10-— D.  Miss    Brooke    tears    bandage    off    Lieut.    Thakey's    arm. 

Agitato  No.  66  (Allegro  Moderato),  Berg  series. 
11 — T.  A  false  summons.     1 :03.     Andante  No.  32.     Berg  series. 
12 — D.  Pistol   by  Lone  Wolf's  face.     0  :08.     Silence. 
13— T.  "Be  quiet,  Herr."     2:30.     Theme. 

14 — D.  Walthall  knocks  man  down.     5  :27.     Allegro  Agitato  No.  8,  Berg 
series.    (Play    twice    through    followed    by)    Furioso   No.    11 
(Allegro),   Berg  series. 
15     T.  Off   the   New  England.     2:00.     Andante   Dramatico   No.   62    (An- 
dante),  Berg  series. 
16 — T.  Why   was    I    not.      5:43.      Dramatic   Andante    No.    39    (Allegro), 
Berg    series    (twice    through    followed    by)    Agitato    No.    6 
(Moderato),    Berg   series. 
17 — T.  At   an    isolated.      1:41.     Lamentoso   No.    46    (Allegro-Moderato), 

Berg  series. 
18— D.  Insert    "Wireless    message."      1:51.      Agitato    No.    11    (Allegro), 

Lake. 
in — t.  "I've  done  it."     3:10.     Misterioso  Dramatic  No.  54    (slow)    Berg 

series. 
20—1).  Walthall    leaving    Captain's    cabin.      1  :16.      Dramatic    Tension 

No.    11     (Allegro-Moderato),     (Reisslger),     (Fischer.) 
21 — T.  Two    hundred    miles.      4:11.      Legend    of    a    Rose.       (Andante), 

Reynard. 
22 — T.  The    British     secret    service.      4:17.       Slimy    Viper     (Moderato), 
Borch. 
Twenty  dollars  if.     1:12.     Agitato  No.    .    (Allegro),  Berg  series. 
The   council   room.     1 :54.     Theme. 
25 — T.  Colonel  Stanistreet.     3:14.     Romance    (Allegro-Moderato),   From- 

mel. 
26 — T.  Examine  it  yourself.     5  :02.     Allegro  Agitato  No.  I,  Berg  series. 
(Twice  through,   followed  by)    Agitato   No.   69,   Berg  series. 
(Play    to    action.) 


1:13.      Hurry    No.    4    (Allegro), 

Vanity   (Allegretto),  Jackson. 
2:39.     Misterioso    No.    3    (Mod- 
Agitato   No.   49    (Allegro),    Berg 
4:27. 


23— T. 


1658 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


(Start   slowly. 
Adieu    (Al- 


27— T.   "At   my   hotel    I."     2:32.      Hurry    No.    26,   Lake, 
increase    tempo,    shading    to    action.) 

28 — D.  Walthall   takes    rope   and   climbs  up   ladder.     3 :24. 
legro   Moderato),   Karganoff. 

29— D.  Walthall    gets    "drop"   on    Ekstrom.      4:34.      Agitato    No.    3    (Al- 
legro),   Langey. 

30— T.  A  raid  by  the.     1:11.     Hurry  No.  2   (Allegro),  Langey 

31— D.  Walthall    and    girl    in    taxi.      3:05.      Andante    Misterioso   No     15 
(Allegro),  Lake. 

32— T.  "Is  it  not  true?"     1:39.     Misterioso  No.  1    (Moderato)     Laneev 

33— T.  That  pen  Mr.   Blensop.     0:40.     Silence. 

34 — T.  The    realization    of    a.     3:40.     Love    Theme    (Andante.) 

"Sis    Hopkins." 

Released  by  Goldwyn  Pictures  Corporation — Five  Reels. 
Prepared  by  M.  Winkler. 
Theme— Eccentric  Comedy  Character   (Characteristic),  Roberts. 
1— T.  And    Sisseretta    Hopkins.      1:30.      Petite    Ballet    (Characteristic 

Pizzicato),   Berge. 
2 — T.  Henry  Vibert  who   will.     1 :35.     Theme. 
3— T.  "I'm  glad  you  dropped  in."     2:35.      (Continue  to  action.) 
4 — T.  New   Harmony's   general   store.     1  :45.     Impish   Elves    (Winsome 
Intermezzo),    Borch. 

3:15. 
3:20. 


Theme. 

Le   Secret    (Light   Intermezzo), 


5 — "I'll  walk  home  with  you. 
6 — T.  "If   you   want   a   drink." 

Gautier. 
7— T.  I    don't    think    there's    a    chance.      2:40.      Gavotte    and    Musette 

(Allegretto),   Raff. 
8 — T.  Young    lady's    seminary.      0:35.      (Continue    pp.) 
9 — T.  To   be   with    a   circus.      1 :05.      Raindrops    (Characteristic    Inter- 
mezzo),  Saumell. 
10 — T.  "I'm  here  today  to  ask  you."    2  :35.     (Continue  to  action.) 
11 — T.  And    for   a    cemetery.     2 :55.      Theme. 
12— T.  It    is    hard    to    keep    anything.      1 :35.      Marionette     (Allegretto 

Caprice),  Arndt. 
13— S.  Interior    of    school      1:25.      Sweet    Jasmine    (Characteristic    Al- 
legretto), Bendix. 
14 — T.  "I    am    lonesome,    Pa."      4:40.      Scherzetto    (from    Symphonette 

Suite),   Berge. 
15 — T.  That    night    after    supper.      3 :55.      Babillage    (Allegretto    Inter- 
mezzo),  Castillo. 
16— T.  Morning    and    her   mind.     1:55.      Comedy    Allegro    (played    pp), 

Berg. 
17 — S.  Ridy   near    tree.      1:20.      (Continue    ff.) 
18 — T.  "Riddy,   that   ain't   your  heart."     1 :30.     Theme. 
19 — S.  Riddy   and   Sis   near  well.     1 :55.      Love   Theme,   Lee. 
20— T.  "While   you   hitch   up."     3:40.     Three   Graces    (Allegretto   Inter- 
mezzo), Herman. 
21 — T.  "Go  the  short  way."     2:30.     Comic  Hurry,  O'Hare. 
22 — T.  "'Have    you    signed    it?"     2:15.     Gallop    No.    7,    Minot. 
23 — T.  And    Henry    starts    in.      1:50.      Hunkatin     (Comic    Half    Tone), 

Levy. 
24— 2:0Q.     Theme   (until  end.) 

"Common  Clay." 

Released    by    Pathe    Exchange,    Inc. — Seven    Reels. 
Prepared  by  Ernst  Luz. 
1 — Jennie    Peters.      Tourjour    Jamais,    Waldteufel. 
2 — Bender's   Joy   palace.      (Continue   to  action.) 
3 — "So  the  dreary  weeks."     Jack  O'  Lantern   (One-step.) 
4 — Girl  drives  off  in  auto.     A.  B.  C.  Concert  Ed.  No.  4-A. 
5 — After  girl    (Ellen)    seated  on  bed.     A.  B.   C.   Concert  Ed.     No.  4-B. 
6 — After  fade  in  and  out  of  dance  hall.     Jack  O'  Lantern. 
7 — Connects    one    and    two.      "Amateur   night   at    Benders."       (Quick.) 

My  Dreams    (Rom.) 
8 — Eleanor   introduced   to   manager.     Doda   Daddle    (comedy   walk.) 
9 — Dressing  Room  scene.     Girl   fixing  lamp.     Girl  of  Mine    (Fox-trot.) 
10 — After    dog    shows    on    screen.      I    Like    the    Boys    (One-step    song), 

(Dog   bark.) 
11 — Ellen    and   man    enter.     That's    It    (Fox-trot.) 
12 — "After  girl  and  father  argue.     Light  Romance,  Theme  No.  1. 
13 — Girl    (Ellen)    leaves   room   and   parents.      Agitato   No.   1. 
14 — In   Despair.     Light   Romance,   Theme   No.    1. 
15 — Connects    two    and    three.      More    Candy     (One-step.)      Fadeout    of 

dance  hall,  or  "Brady's  Quiet  Little  Place." 
16 — Ellen  stands  up  from  table.     Jump  Jim  Crow   (Fox-trot.) 
17 — Police   enter  room.     Agitato   No.   1. 
18 — Night's  weary  hour.     Light  Romance,  Theme  One. 
19 — Maid   walks    from   room.      Man    and   Superman    (Waltz.) 
20 — Connects   three   and   four   "After   quiet   evening."     Lost   Happiness. 

(Rom.   Leg.) 
21 — As   the   weeks    pass,    Eleanor    (Rom.    Leg.) 
22 — "For  Ellen  time  passed."     Mill  Stream.     (Light.) 
23 — 'On  the  eve  of."     Autumn  Memories   (Rom.  Leg.) 
24 — Young  Fullerton  in  uniform.     Moods    (Valse  Lente. ) 
25 — "The  Rose  of  her  hope."     Light  Romance,  Theme  1. 
26 — Connects  Four   and   Five    (Play  once   through   and   segue).   Reverie, 
Vieuxtemps    (Path.) 


27—  The   next    day.      Cradle    Song,    Bach    (Path.) 

28— Connects  five  and  six— "And  so  the  case"— Love  Poem  (Waltz  Leg  ) 

<!■> — After   Coakley,   removed.      Agitato   No.    1    (Ag.tato.) 

30—  (Play   once   through   and   seque),    Meditation   from   "Thais'* 

31 — Judge  stops  Ellen.     Rose  Blushes   (Path.) 

32— Connects   six    and   seven.     "Time   and   school   training."      Ad   Lib 

33 — "And  when  the  boys."     Light  Romance. 

34 — Hugh    in    room   alone.      Babillage.      (Light). 

3.j— After   Hugh    talks    to   Butler.     Light    Romance. 

y6 — Hugh  exits  from  room  and  father.     Agitato  No.  1. 

37 — Lovers  left  alone  on  green.     Awakening  of  Spring. 

38 — Light   Romance — to   end. 

"Satan   Junior." 

Released  by  Metro   Picture  Corporation — Five  Reels. 
Prepared  by  S.  M.  Berg. 
Theme— for   Diana— Canterbury    Bells    (From   Boutonniere   Suite),    (Al- 
legretto Capricioso),  Tonning. 
1— At  Screening.     1:00.      (Chinese  gong)    Camelia,    (from  Boutonniere 

Suite),    (Allegretto   Moderato),    Tonning. 
2— T.  A  few  miles  distant.     2:45.     Clematis   (From  Boutonniere  Suite), 

(Allegretto    Agitato),    Tonning. 
3-D.  When  Aunt  writes  letter.     1 :15.    Hurry  No.  33,  Minot. 
4 — T.  "How  dare  you."     2:15.     Theme. 

5— T.  "I    must    impress    you."       (Letter).      2:45.      Constance     (Char- 
acteristic   Intermezzo),    Goiden. 
6— T.  "I'd  like  to  lunch  with."  2:15.  A  La  Mode   (Popular  One-step), 

Rosey. 
7 — T.  "Only    I    think    your."      4:00.      Theme. 
8 — T.  "Aren't    you    afraid."      1:30.      Prudence    (Entr'acte    Novellette), 

Luz. 
9— T.  "Well,   I'm   to   box."     1:45.     Agitato   No.    69    (Allegro   Agitato), 

Minot. 
10— T.  "You     wilful,     naughty     child."      2 :30.       Impish     Elves     (Win- 
some  Intermezzo),    Boech. 
11 — T.  "Miss  Diana  is  home."     3:00.     Mysterious  Nights    (Valse  Dram- 

atique),    Borch. 
12— T.  "The  Little  devil."    2:00.     Theme. 

13 — T.  "Leave  it  all  to."     3:00.     Savannah    (Popular  one-step),  Rosey. 
14 — T.  "Don't  you  little  girl  me."     2  :00.     Agitato  No.  49,  Shepherd. 
15 — T.  "I'm  sorry  I  treated."    2  :15.     Theme. 

16 — "Dear  brother  Tad."     3:00.     Butterflies    (Moderato   Caprice),  John- 
son. 
17 — T.  A  fortnight  later   (Ukelele  effects.)     1:30.     Love's  Young  Dream. 
("Love's    Old    sweet    Song,"    in    rag-time    would    also    be 
appropriate.) 
18 — D.  When   Diana   gives   Tad   candy.     3  :00.      Theme. 
19 — T.  "You     needn't     laugh."       (Telephone    bell.)       2:15.       Scherzetto 

(From   Symphonette   Suite),   Berge. 
20— T.  "Is    this    the    Associated?"      3:00.      Perpetual    Motion     (Allegro 

Agitato),   Borch. 
21— T.  "I'll  prove  to  you"  (auto  effects.)     1:00.     Agitato  No.  37,  Andino. 
22— T.  "When  you  get  back."     1 :15.     Theme. 
23 — T.  "I'm    going    to    leave    you."      3:15.      Hurry    (Half    reel    hurry), 

Levy. 
24 — T.  "Now,  Emmeline,  explain."    2  :45.     Galop  No.  7,  Minot. 
25 — D.  When    Paul   joins    Diana.     1:30.      Theme    (to   end.) 

"Fortune's   Child." 

Released   by   Vitagraph — Five   Reels. 
Prepared  by  S.  M.  Berg. 
Theme — for  Beth — May   Dreams — (J.'oderato  Romance),   Borch. 
1 — T.  Not  very  far  from.     (Telephone  bell.)     3:00.     Eleanor,   Deppen. 

2 — T.  "Mrs.  Gamp  advertised  good."     1  :30. 

3 — T.  "Mr.    Demarest   is   waiting.     3 :30.     Phyllis,    Deppen. 

4 — D.  "When  Louis  enters  lodger's."     2  :15.     Misterioso  Agitato,  Smith. 

5 — D.  When   lodger  misses   money.     2:15.     Turbulence,   Borch. 

6 — T.  While  the  butler  and  the  maid  trip.     0:45.     Hunkatin,   Levy. 

7— T.  And  at  home  Bob.     1  :45.     Dramatic  Tension  No.  9,  Andino. 

8 — T.  "Oh,   Madame,   the  baby.    3:15.     Perpetual   Motion,  Borch. 

9 — T.  "Con    Brown's    another   sort."     0.45.     Popular   one-step. 
10 — T.  Con    Brown   himself.     1 :15.     Impish    Elves,    Borch. 
11 — T.  "You  get  out  o'  here."     1 :45.     Agitato  No.  37,   Andino. 
12 — T.  "I  can't  take  care  of."     1 :45.     Theme. 
13 — T.  "You   let  me  get."     2  :45.     Peacefulness,   Borch. 
14 — T.  After  supper  which   Beth.     2  :15.     Theme. 
15 — T.  And   in  the  morning.     3:15.     Adieu,   Karganoff. 
16 — T.  "Oh,   I   see  Mr.   Good-guy."     1:30.     Coquetterie   (Valse  Rubato). 
17 — T.  The  knight  goes  forth.     1 :30.     Theme. 

18 — D.  As    scene    fades    to    Louis.      1 :45.      Dramatic    Tension    No.    36, 
19 — T.  Morning.     2:45.     Valse  Divine   (Moderato  Valse),   Rosey. 
20 — D.  When  Beth  enters  Mrs.  Wynne's  room.     1 :30.     Andante. 
21 — "Are  you   Mr.   Wynne?"     2:00.     Farewell   to  the  Flowers,   Hildreth. 
22 — D.  When    Beth    enters   Mrs.    Gamp's    house.      2 :30.      Hurry   No.    33, 
23 — D.  When   Mr.   Wynne   enters   bedroom.     3  :15.      In   the  Glade. 
24 — T.  "Do   you   think   it's   right?"     2:00.     Sleeping   Rose,   Borch. 
25 — T.  Bob  Wynne  full  of  gratitude.     2  :00.     A  La  Mode,  Rosey. 
26 — T.  "Jimmie."     1:00.     Theme    (to  end.) 


■^■^■m 


Unified 

^Theatre 
^roans 


THFWORLffS  STANDARD  THEATRFfJTCGKNS 


SEEBURG 


Quiomaiic 


.R  SEEBURG 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1659 


"TOTON"  RICH  IN  PUBLICITY  VALUE 

Showmen  Here  Provided  With  Aids  to  Logical  Public 

Appeal  in  Presenting  Olive  Thomas,  Star  of  Triangle's 

Latest  Special  Feature,  Now  Ready  for  Distribution 

By  Epes  Winthrop  Sargent  and  Walter  K.  Hill 


IN  its  purpose  to  serve  its  exhibitor- 
subscribers  Moving  Picture  World 
believes  helpful  suggestions  on  "put- 
ting over"  box-office  attractions  is  of 
greatest  importance — for  it  is  the  sale 
of  tickets  at  the  box  office  window  that 
sustains  the  entire  industry,  no  matter 
how  remote  the  connection  may  be.  Thus 
it  comes  that  from  time  to  time  specific 
instances  are  singled  out  from  the  "run 
of  the  mill"  in  moving  picture  production 
to  be  given  special  consideration  in  the 
interest  of  both  the  exhibitor  and  his 
ticket-purchasing    public. 

"Toton,"  to  be  distributed  by  Triangle, 
is  a  case  in  point.  Two  representatives 
of  Moving  Picture  World  were  given  a 
preview  of  this  attraction  in  Triangle's 
projection    room,  before  any    announce- 


Catching    the    Advertising    Angle. 

Your  chief  merchandise  in  "Toton"  is  the 
star  in   a  part   giving  her  ample  scope.   If 
your    patrons    like   Miss   Thomas,   you    can 
safely  offer  this  as  one  of  her  best  parts 
if  not  the  very  best  in  which  she  has  been 
seen.    You  can  phrase  your  advertisements 
to  make  them  want  to  see  her  in  this  dual 
role.     And  make  it  plains  that  in  playing 
a  boy  she  plays  a  boy  and  not  a  soubret 
part.       That    is    where    the    chief    appeal 
should  centre.     Drive  home  the  fact  that 
this   part    gives  Miss   Thomas    a   rare    op- 
portunity to  do  a  bit  of  character  acting 
and  that  she  makes  the  most  of  it.     Play 
up  the  playing  of  the  part  rather  than  the 
part    itself.       Work    along    such    lines    as 
Olive   Thomas    will    surprise    even    her 
warmest  admirers  in  Toton.  In  the  early 
scenes    she    plays    the    part    of    a    little 
flower  seller,  whose  good  looks  are  cap- 
italized  by   the   old   woman   with   whom 
she  lodges.     The  old  lady  was  an  artist's 
model  herself  once,  though  no  one  would 
believe  it  to  see  the  shapeless  lump  of 
flesh   she   has   become,   but   in   the   little 
sirl  stie  sees  a  new  opportunity  to  live 
again  her  early  triumphs  and  the  child 
is   introduced  to  the  art  world  and  be- 
comes the  exclusive  model  of  a  famous 
American   artist.     In   these   early   scenes 
Miss  Thomas  has  a  part  not  unlike  oth- 
ers  in  which  she  has   been  seen,   but  as 
the  story  advances,  she  passes  from   it. 
Then  comes  the  surprise.     Several  years 
elapse.     One  of  the  streets  in   the  fam- 
ous Quartier  .Latin,  Paris,  bubbles  over. 
It   fairly   boils   small   boys  and   then,   in 
a  nearer  scene,  we  see  one  little  gamin, 
large  eyed,   sensitive  mouthed,  but  with 
all  the  vigor  and  devilishness  of  a  boy 
of  the  streets,  reared  by  an  Apache  and 
nursed    in    the    careless    atmosphere    of 
"the  Quarter."     He  is  just  the  sort  of  a 
waif  of  the  pavement  Victor  Hugo  loved 
to  draw  and  whom   Dumas  so  skillfully 
limned.        The    gamin     immortalized     by 
most     of     the     writers    of    the     French 
classics.     The  boy  of  the  gutter,  who  in 
Taris   rises   to   his  highest  level   of   de- 
velopment,   because    in    this    gayest    of 
cities    he    finds    most    opportunities    to 
sound     the     depths     of     evil.       Kicking, 
scratching,  biting,  he  stands  off  his  tor- 
mentors,  but   is  getting   the  worst  of   it 
when    an    American    tourist     intervenes 
and    a    gens    d'armes    drives    away    the 
horde   of   oppressors.      This    is    Toton,    a 
lovable  little  devil;  a  saintly  little  fiend, 
who    seeks   to    carry    on    his    own    small 
shoulders    the    burden    of    his    mother's 
vengeance.     Nothing  in  the  literature  of 
the  screen  offers  a  more  cleverly  drawn 


ments  were  made  of  its  proposed  circu- 
lation to  the  trade.  These  World  men 
undertook  to  see  the  picture  through  the 
showman's  eyes  and  the  result  of  their 
effort  is  disclosed  in  the  following  para- 
graphs. 

The  advertising  suggestions  have  been 
prepared  with  a  view  to  keeping  the 
details  in  full  conformity  with  the 
nature  of  the  photoplay;  the  press  no- 
tices are  written  in  a  spirit  of  saneness 
that  should  admit  them  to  newspaper 
columns  without  much  editing.  The  im- 
pulse to  "overpromise"  an  attraction  re- 
sults in  no  permanent  benefit  to  the 
exhibitor,  for  the  public  will,  in  the  long 
run,  become  skeptical  and  skepticism  will 
ultimately  be  reflected  at  the  ticket  win- 
dow. 


character  than  this  self-possessed  little 
rascal,  and  in  this  character.  Miss 
Thomas  reveals  a  remarkable  depth  of 
character.  Not  to  see  Toton  is  to  miss 
Olive    Thomas    at    her    best. 

For  a  "Teaser"  Campaign. 

Work  along  these  lines  in  your  press 
matter  and  in  your  newspaper  advertising. 
If  you  can,  work  a  teaser  campaign  before 
the  opening  announcement,  employing 
such  lines  as 

Toton   is   coming. 

He's  a  lovable  little  devil,  is  Toton. 

Toton,  with  the  eyes  of  a  saint  and  the 
morals   of   an    apache.  t 

Toton,  born  to  the  purple,  reared  in  the 
mud  of  the  Paris  gutters. 

Toton,  all  boy,  yet  part  man. 

If  you  can  get  hold  of  a  three  sheet, 
showing  the  star  in  her  boy's  dress,  use 
these  for  cutouts,  putting  them  out  at 
first  merely  with  the  title;  and  later  add- 
ing cards  for  the  play,  reading  "Olive 
Thomas  as  Toton,  her  greatest  character." 
Add  the  house  and  date.  Get  these  cut- 
outs into  store  windows  and  change  the 
announcement  promptly  with  your  first 
full  advertisement. 


Don't  miss  seeing 


T 


Olive 

homas 

as 
oton 


The  most  lovable  little  devil  of  the  screen 

Real  Life  in  the  Latin  Quarter 
The  story  of  the  Paris  that  was 
The  boy  who  bore  a  legacy  of  hate 

You  have  seen  Olive  Thomas  in 
many  charming  plays,  but  you 
will  never  see  her  to  greater  ad- 
vantage than  in  this  dual  role  of 
MOTHER  and  SON.  A  play  that 
will  hold  you  entranced  to  the  last 
charming  scene. 

Born  to  the  purple 

Bred  by  an  Apache 


Building   Up   the  Lobby. 

For  your  lobby,  the  artist  suggestion  in 
the  press  sheet  is  excellent.  Pit  up  one 
corner  to  suggest  a  studio,  and  use  a  man 
for  the  painter,  trying  to  reproduce  the 
makeup  of  Lane.  You  can  probably  hook 
up  with  an  art  store  or  one  selling  artists' 
materials  for  a  special  showing  with  an 
artist  in  the  window,  or  at  least  a  display 
of  art  materials  with  stills  and  a  card 
reading 

Visit  the 
Quartier  Latin 
The  Art  Centre  of  the  World 
At  the 
(House  and  Date) 
and    meet 
Toton 
(Olive    Thomas) 
In  a  play  that  makes  Paris  real  to  you. 
You    can    work    even   with    a    large    sta- 
tioner   on    this    display.      There    must    be 
someone    in    your    territory    selling   paint- 
ing materials.     If  you   can   get  the  serv- 
ices of  an  art  teacher,  be  willing  to  give 
him  a  little  free  advertising  in  return  for 
the  advertising  he  will  give  you. 

Interest  the  Local  Artists. 

Working  on  the  same  lines,  you  can 
offer  a  prize  for  the  best  drawing  of  Miss 
Thomas  as  Toton.  Advertise  this  ten  days 
before  the  opening,  and  get  the  entries  in 
in  time  to  use  them  for  a  lobby  display. 
If  you  get  too  many  for  the  lobby,  bor- 
row a  nearby  window  for  an  overflow. 
Number  the  entries  and  have  a  voting 
contest    or    appoint    competent    judges. 

If  the  decision  is  by  ballot,  let  these  be 
obtainable  free  at  your  lobby.  Do  not  try 
to  tie  them  up  with  admissions  to  the 
house.  Give  them  freely,  but  to  grown 
persons  only,  and  have  each  voter  sign 
name  and  address  for  the  benefit  of  your 
mailing  list,  if  you  have  one.  Announce 
that  the  prize  winners  will  be  shown  on 
the  screen  during  the  run  of  the  play. 
Any  photographer  can  make  the  slides 
for  you;  even  a  clever  amateur  who  is 
used  to  plates,  using  the  lantern  slide 
plates. 

If  you  can  locate  someone  who  has  been 
in  Paris,  announce  a  lecture  on  the  Latin 
Quarter,  illustrated  by  the  film. 

Hammer  at  the  Newspapers. 

Build  up  on  this  by  elaborating  in  your 
newspaper  work  on  the  realism  of  the  ex- 
terior sete.  Tell  that  several  streets  were 
reproduced  from  photographs  made  in 
Paris  before  the  war  and  that  the  street 
life  is  shown  in  its  minutest  detail.  The 
exteriors  are  unusual  and  will  back  up 
what  you  have  to  say  about  them.  They 
are  not  Los  Angeles  made  over.  You  can 
make  a  strong  appeal  with  this  angle  if 
you  play  up  the  "Paris  before  the  war." 

Keep  away  from  the  war  angle.  There 
is  a  flash  of  the  war,  but  it  is  in  no  sense 
a  war  story  and  war  is  employed  merely 
to  bring  about  a  catastrophe  leading  to  the 
climax.  Do  not  allude  to  it  and  create  a 
wrongful  impression.  Centre  on  the  fact 
that  this  is  a  story  of  the  artists  and  the 
Apaches. 

Develop    the    "Human"   Element. 

Tell  that  here  is  a  real  and  not  the  stage 
type  of  Apache;  a  man  who  is  likable  in 
spite  of  his  criminal  instincts  and  whose 
heart  is  touched  by  one  great  love.  Draw 
little  pen  pictures  of  the  flower  seller, 
whose  love  story  turned  out  so  badly,  but 


1660 


THE  MOVING  PICTURE  WORLD 


use  her  as  a  foil  to  the  child,  and  make  the 
boy   Toton   your  character   chief   appeal. 

If  you  take  more  than  three  column 
inches  a  day,  start  a  teaser  underline  a 
week  before  you  announce  the  play,  us- 
ing merely  "Toton  is  coming."  Before 
your  real  campaign  begins,  get  them  in- 
terested in  the  name.  Get  out  snipes 
and  throwaways  with  merely  the  name. 

Avoid    "Over    Promising." 

But  be  careful  in  your  advertising  not 
to  raise  expectation  too  high.  Mrs.  Carr 
has  written  an  effective  story,  but  there 
is  lacking  the  big  human  appeal.  You 
must  gain  the  most  interest  for  the  play- 
ing of  the  character  rather  than  for  the 
character    itself. 

The  story  provides  for  an  elaborate 
scenic  investiture,  but  Miss  Thomas  her- 
self supplies  the  human  touch,  which  is 
lacking  in  the  story  as  written  and  it  is 
her  personality  and  the  playing  rather 
than  the  character  as  written  which 
should  be  invested  with  appeal. 

Get  them  to  come  to  see  Miss  Thomas 
in  Toton  instead  of  urging  them  to  see 
Toton  with  Miss  Thomas  in  the  role,  for 
the  player  rises  far  superior  to  the  part. 
The  play  itself  is  brilliant  rather  than 
sincere  and  should  not  be  overboomed,  or 
it  will  react. 

Synopsis  of  "Toton." 

David  Lane,  an  American  artist,  has  es- 
tablished himself  in  the  Latin  Quarter 
of  Paris.  His  wealth  permits  him  to  pur- 
sue his  artistic  ideals  unrestrained.  One 
day  there  comes  to  him  a  beautiful  French 
girl,  brought  to  his  studio  by  the  old 
woman  who  has  cared  for  the  waif  she 
had  found  wandering  through  the  streets. 
The  old  woman  has,  in  her  day,  been  a 
model  and  decided  to  increase  her  income 
through  the  earnings  of  her  pretty  little 
dependent. 

Yvonne  becomes  Lane's  model  and  the 
American  falls  in  love  with  his  inspira- 
tion. Ultimately  he  marries  Yvonne,  but 
after  a  brief  honeymoon  the  American  is 
called  home  by  the  death  of  his  mother. 
In  the  weeks  that  pass,  Yvonne  is  tender- 
ly watched  over  by  Pierre,  an  apache,  who 
has  loved  the  girl  dearly  and  suffered 
anguish  when  she  married  the  artist.  Once 
in  America,  Lane  meets  parental  opposi- 
tion; when  he  announces  his  marriage,  his 
father,  in  a  rage,  goes  to  the  extreme  of 
having  the  covenant  secretly  annulled. 
The  legal  transactions  are  carried  on  by 
lawyers  who  are  instructed  to  lie  to  both 
husband  and  wife — the  provisions  made 
for  the  girl's  support  being  offered  to  her 
and  spurned  when  the  French  lawyers  ac- 
company the  proffer  with  their  untruths. 
Pierre  is  eager  to  encourage  Yvonne  in 
the  belief  that  her  husband  has  forgot- 
ten his  vows;  tells  her  that  what  the 
lawyers  say  is  true  and  takes  her  under 
his  protection.  When  her  child  is  born, 
the  mother  dies  and  Pierre  raises  her 
baby  girl  as  an  apache,  dressing  her  in 
boy's  clothes,  and  as  Toton,  she  becomes 
the  most  expert  pickpocket  in  Paris.  In 
the  years  that  pass,  Lane,  believing  the 
lies  that  have  been  told  him,  resigns  him- 
self to  a  life  of  loneliness,  being  cheered 
only  by  his  devotion  to  his  art  and  by  the 
responsibility  he  has  assumed  in  adopting 
a  boy — Carew,  who  follows  his  foster- 
father's    bent   and   becomes   an    artist. 

Turning  his  thoughts  to  Paris,  Lane  and 
Carew  take  up  their  abode  in  Carew's  old 
studio,  the  rent  of  which  he  has  always 
kept  paid.  Lane  seeks  out  the  old  woman 
who  introduced  him  to  Yvonne  and,  back- 
ed by  Pierre's  word,  he  learns  that  his 
wife  and  child  had  died.  Carew  meets 
Toton  under  strange  circumstances,  res- 
cuing her  from  a  crowd  of  hoodlums  who 
are  molesting  her.  He  hires  Toton  as  his 
studio  boy  and  there  she  meets  her  father 
— although   he   fails   to   recognize   her. 

When  war  breaks  out  and  Paris  is 
threatened  by  invasion,  the  apaches  take 
advantage  of  the  excitement  to  rob  the 
art  studios,  visiting  Lane's  quarters  in 
furtherance  of  Pierre's  particular  ideas 
of  revenge.  Toton  and  Pierre  go  to  the 
country  to  hide  their  plunder  (stripped 
from  the  frames  that  had  held  them)   and 


while  they  are  huddling  in  the  cellar  to 
escape  German  shells,  a  well  directed  shot 
destroys  the  shack,  and  fatally  injures 
Pierre.  Before  he  expires,  Pierre  tells 
Toton  of  her  parentage  and  she  returns 
to  Lane's  studio,  bearing  the  stolen  works 
of  art,  and  discloses  her  identity  to  her 
father.  Carew  and  Toton  marry"  and  the 
.  father  joins  them  in  the  return  to  Amer- 
ica and  happiness.  Such  is  the  story  of 
"Toton"  to  be  presented  by  Olive  Thomas 
at    v insert   theatre   and   date.) 

Short  Synopsis  for  Program. 
Lane,  an  American,  is  in  Paris  studying 
art.  He  falls  in  love  with  and  marries 
Yvonne,  his  French  model.  Called  sud- 
denly home  by  the  death  of  his  mother. 
Lane  meets  opposition  to  his  marriage, 
his  father  secretly  arranging  through 
American  and  French  attorneys  to  annul 
the  marriage.  By  a  series  of  lies  hus- 
band and  wife  are  deceived  into  believing 
each  other  unfaithful.  Yvonne  dies  when 
Toton,  her  child,  is  born  and  Toton  is 
taken  in  charge  by  Pierre,  an  apache,  who 
raises  her  as  a  boy  and  instructs  her  in  the 
art  of  picking  pockets.  Lane,  still  in 
America,  has  adopted  Carew,  a  youth  who 
displays  an  artistic  talent  that  brings 
Lane  to  Paris,  where  his  foster  son  en- 
hances his  talents.  War  breaks  out  and 
Pierre,  with  Toton,  steals  Lane's  art 
treasures,  taking  them  to  a  shack  in  the 
country,  where  Pierre  is  killed  by  a  Ger- 
man shell.  Before  expiring  Pierre  tells 
Toton  the  truth  and  father  and  daughter 
are  soon  united.  Later  Carew  marries 
the  girl  and  there  is  happiness  for  all  in 
America.  There  in  brief  is  the  story  of 
"Toton"  to  be  presented  at  (insert  theatre 
and  date)  with  Olive  Thomas  playing  the 
dual  role  of  Yvonne,  the  model,  and  Toton, 
the  boy. 

Program  and  Advertising  Phrases. 

Olive  Thomas  in  Dual  Role  Displays 
Rare    Artistry    in    Convincing    Photoplay. 

Beautiful  Photography  Adds  to  Delight 
in   Presentations   of  Gripping  Photoplay. 

An  Engaging  Story  of  Two  Continents 


March  11,  1919 


Framed    Largely     in     the     Parisian     Latin 
Quarter. 

Base  Lies  Wreck  One  Love  in  Parisian 
Romance  But  Happiness  Comes  Later  On. 

Olive  Thomas  Plays  Dual  Role — Girl  and 
Boy — With   Delightful   Artistry. 

Olive  Thomas,  Beautiful  Girl,  Makes 
Dashing  Boy  in  Gripping  Photo-story. 

Romance  of  the  Parisian  Latin  Quarter 
Pictured  in  Delightful  Scenes. 

Some   Brief  Press   Notices. 

Deliberate  lies  wrecked  the  happiness  of 
an  American  husba,nd  and  his  French  wife 
— but  fate  gave  to  their  child  that  fullness 
of  happiness  that  the  parents  missed. 
Olive  Thomas,  in  "Toton,"  at  (insert  thea- 
tre and  date)  will  tell  the  story  in  dram- 
atic and  artistic  presentations  beautifully 
photographed  and  framed  in  realistic  set- 
tings. The  Parisian  Latin  Quarter  local- 
izes most  of  the  scenes  and  the  life  of  an 
American  artist,  which  is  woven  into  an 
intensely  interesting  plot.  Miss  Thomas 
displays  her  versatility  in  "Toton"  by 
playing  the  role  of  a  boy  during  the  most 
tense  episodes  of  the  drama. 


Rarely  beautiful  photography,  tensely 
dramatic  scenes,  artistic  acting  and  a 
story  that  will  hold  interest  to  the  very 
happiest  of  endings  will  make  the  pre- 
sentations of  "Toton"  at  (insert  theatre 
and  date)  occasions  of  most  satisfying 
entertainment  when  Olive  Thomas  appears 
in  this  romance  of  two  continents.  Miss 
Thomas  plays  a  dual  role,  impersonating 
a  boy  who  has  been  left  to  the  "protec- 
tion" of  an  apache  who  rears  the  child  as 
an  expert  pickpocket.  In  the  earlier 
scenes  Miss  Thomas  is  seen  as  the  mother 
of  this  child  In  the  unfolding  of  a  rom- 
ance that  begins  with  her  appearances  as 
an  artist's  model  and  ends  in  a  marriage 
that  is  blighted  by  deliberate  lies. 


Olive  Thomas,  who  has  been  declared 
an  ideal  type  of  beauty  by  Harrison  Fish- 
er, is  seen  in  the  romantic  surroundings 
of  the  Parisian  Latin  Quarter  in  "Toton," 
the  engaging  photodrama  in  which  this 
pretty  star  will  appear  at  (insert  theatre 
and  date).  The  great  American  artist 
will  have  his  judgment  proven  correct  in 
the  native  charm  of  this  screen  beauty 
who  appears  first  as  an  artist's  model,  and 
later  essays  the  role  of  a  boy  of  the 
streets,  who  has  graduated  from  the  high 
school  of  apache  cunning.  Connecting 
these  two  elements  of  the  drama  is  an 
intensely  interesting  love  story — two  of 
them,  in  fact — that  culminate  in  sorrow 
for  one  bride  and  happiness   for  another. 


Olive  Thomas 

As    She    Appears    in    Her    Remarkable 
Impersonation  of  a  Boy  in  "Toton." 


Some  "Shorts"  and  Throwaways. 

The  cunning  lies  of  crafty  lawyers 
wrecked  one  woman's  happiness — but  the 
truth  prevailed  when  another  heart  sought 
perfect  happiness.  Olive  Thomas  in  "To- 
ton" will  tell  an  engaging  story  in  beau- 
tiful photography  at  (insert  theatre  and 
date). 

Pierre,  the  apache,  loved  and  then  sacri- 
ficed his  own  happiness  when  the  Amer- 
ican won  the  girl — but  the  Parisian  out- 
law was  close  at  hand  when  the  bride 
suffered  from  the  result  of  cruel  false- 
hood. Then  came  Pierre's  revenge.  Olive 
Thomas,  in  "Toton,"  at  (insert  theatre  and 
date)  will  disclose  in  gripping  details  a 
photoplot  with  thrills  and  sensations  to 
grip   interest   and   attention. 

Olive  Thomas,  the  "Harrison  Fisher 
Girl,"  will  be  seen  in  a  photodrama  of  two 
generations,  amid  surrounding  in  which 
the  famous  American  artist  declared  she 
would  brilliantly  shine.  Her  beauty  and 
talents  will  be  displayed  in  dual  roles — an 
artist's  model  and  bride  and  as  a  boy 
reared  to  crime  by  the  chief  of  Parisian 
apaches.  Binding  these  two  elements  of 
drama,  in  an  engaging  entertainment,  is  a 
story,  entitled  "Toton,"  that  will  have 
gripping  appeal  for  all  classes  of  thea- 
tregoers. Love  and  romance;  sensations 
and  excitement,  and  a  legend  of  con- 
stancy and  devotion  will  be  sure  to  delight 
all  beholders  at  (insert  theatre  and  date). 


EXPORT 

AND 

IMPORT 


JTCTiON 


THE    MOVING    PICTURE    WORLD    (International    Section) 


March  22,  1919 


The  Curtain  of  Life 

YEAR  after  year  Famous  Players-Lasky 
Corporation  draws  together  the  great- 
est talent  of  the  screen,  of  the  theatre, 
of  literature,  and  gives  out  the  results  of  all 
this  concentrated  genius  in  the  form  of  an 
ever-changing  stream  of  photoplays,  dramas, 
comedies,  travel  pictures  for  exhibition  in 
the  photoplay  theatres  of  the  world. 

The  screen  of  your  theatre  draws  back  the 
curtain  of  life,  unveiling  the  thoughts,  loves, 
passions  and  ideals  of  humanity. 

Paramount  and  Artcraft  productions  are 
carefully  selected  for  the  cinema  exhibitor 
of  every  country  by  a  staff  of  experts  who 
are  not  only  familiar  with,  but  are  making  a 
constant  study  of  the  territories  for  which 
Paramount  and  Artcraft  pictures  are  avail- 
able. 

You  will  never  fail  if  you  exhibit 

(paramount <^drtcra£i 

Motion  Cpictures        ". 

These  two  trade-marks  are  the  way  of  identifying  Paramount 
and    Artcraft   Pictures — and    the    theatres   that    show    them. 


»  FAMOUS  PLAYERS-LASKY  CORPORATION  ff. 

•—    ''  <K^»   ADOLPH  ZUKOR/'r.->  JESSE  L.LASKYM.t/Vv.  CECIL  B  DZmilS.  Dinar  General 
V3W«/ll --new  vokk- J 


The  World's  leading  pro- 
ducers and  distributors  of 
popular  photoplays. 

The  following  stars  are  featured  in  Para- 
mount and  Artcraft  pictures  and  in  Para- 
mount Short  Reel  Subjects. 

They  are  distributed  to  the  leading  the- 
atres of  the  world  by  the  Famous  Players- 
Lasky  Corporation. 

ARTCRAFT  productions,  starring:  Enrico 
Caruso,  Geraldine  Farrar,  Douglas  Fair- 
banks, William  Faversham  (Paramount- 
Artcraft  Special),  *William  S.  Hart,  Mary 
Pickford,  Fred  Stone. 

PARAMOUNT  productions,  starring: 
John  Barrymore,  George  Beban,  *Enid  Ben- 
nett, Billie  Burke,  Lina  Cavalieri,  Margue- 
rite Clark,  Ethel  Clayton,  \V.  H.  Crane 
(Success  Series),  *Dorothy  Dalton,  Julian 
Eltinge  (Success  Series),  Dustin  Farnum 
(Success  Series),  Pauline  Frederick,  Doro- 
thy Gish,  Sessue  Hayakawa  (Success 
Series),  Lila  Lee,  Vivian  Martin,  Shirley 
Mason,  Victor  Moore  (Success  Series),  Ann 
Pennington  (Success  Series),  Jack  Pick- 
ford  (Success  Series),  Ernest  Truex, 
♦Charles  Ray,  Wallace  Reid,  Bryant  Wash- 
burn. 

These  pictures  are  made  under  the  direc- 
tion of  the  following  internationally-known 
Directors  and  Producers: 

D.  W.  Griffith,  Cecil  B.  DeMille,  Thomas 
H.  Ince,  Mack  Sennett,  J.  Stewart  Blacktoh, 
John  Emerson,  Burton  Holmes. 

Short  Subjects 
Paramount-Arbuckle  Comedies 
Paramount-Mack  Sennett  Comedies 
Paramount-Montgomery  Flagg  Comedies 
Paramount-Bray  Pictographs 
Paramount-Burton  Holmes  Travel  Pictures 
Paramount-Drew  Comedies 
*Productions  supervised  by  Thos.  E.  Inoe. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD    (International   Section) 


1663 


Honolulu.   Hawaii,   is  a   quaint   American  possession  and  there    moving  pictures  are  sold  in  the  English  language. 


INTERNATIONAL  SECTION 


MARCH  22,  1919 


WILL  CONTINUE 

IN  FILM  EXPORT 

Guy   R.   Hammond,   Resigned   from 

Universal — About  to  Make  New 

and   Important   Connection 

IS     A     REMARKABLE     LINGUST 

Ten  Years'  Residence  in  Far  Corners  of 
World  Taught  Him  Many  Foreign  Lan- 
guages   Which    He    Speaks    Fluently. 

Guy  R.  Hammond,  who  recently  resign- 
ed the  position  of  general  manager  of  the 
export  department  of  the  Universal  Film 
Mfg.  Co.,  is  about  to  make  a  new  connec- 
tion, through  which  he  will  continue  in 
the  big  and  growing  business  dealing 
with  the  exportation  of  American-made 
moving  pictures.  The  new  connection  has 
practically  been  arranged  but  announce- 
ment of  the  important  commercial  inter- 
ests which  are  to  be  represented  in  it  has 
not  yet  been  officially  made.  Before  the 
deal,  which  is  now  practically  closed,  was 
brought  to  a  head.  Mr.  Hammond  had  re- 
fused offers  from  three  or  four  of  the  im- 
portant  concerns   in    the   industry. 

Mr.  Hammond  joined  the  Universal  or- 
ganization seven  months  ago,  after  hav- 
ing spent  ten  years  in  the  general  export 
business,  during  which  time  his  business 
necessitated  lengthy  residences  in  sev- 
eral of  the  European  countries,  in  vari- 
ous i_,atin-.\merican  commercial  centres, 
and  in  the  Orient.  He  took  to  the  Uni- 
versal a  linguistic  ability  and  experience 
second  to  that  of  no  other  operator  in  the 
film  export  field,  speaking  French,  Span- 
ish, Portuguese,  and  Italian  as  fluently  as 
he  speaks  his  native  tongue.  Mr.  Ham- 
mond is  also  the  possessor  of  more  than 
a  commercial  knowledge  of  Japanese  and 
a  number  of  European   dialects. 

Born  in  Atlanta,  6a.,  Mr.  Hammond  is  a 
descendant  from  old  Southern  stock,  «ne 
of  his  forbears  having  been  the  Hon. 
James  Henry  Hammond,  who  served  as 
governor  of  South  Carolina  prior  to  the 
Civil    War. 


GARRETT  TO  REST 

ON  FLORIDA  COAST 

Sidney  Garrett,  president  of  J.  Frank 
Brockliss,  Inc.,  left  town  last  week  for 
the  Florida  coast,  where  he  will  spend  a 
well  earned  four  weeks'  vacation.  Mr. 
Garrett  has  suffered  considerably  from  ill 
health  during  the  winter  which  is  just 
closing. 

J.  Frank  Brockliss,  the  well  known  in- 
ternational film  operator,  under  whoso 
namo  the  American  company  of  which 
Mr.  Garrett  is  the  president  does  business, 
recently  arrived  in  New  York  from  Eng- 
land after  a  lengthy  service"  in  the  Brit- 
ish army.  Mr.  Brockliss  will  look  after 
the  interests  of  J.  Frank  Brockliss,  Inc., 
while  Mr.  Garrett  is  absent  from  New 
York. 


RAMIREZ  TORRES 

LEAVE  PATHE  COMPANY 

After  an  association  of  fourteen  years 
with  Pathe,  Ramirez  Torres  will  shortly 
severe  his  connections  with  the  old  es- 
tablished house  to  devote  his  entire  time 
to  affairs  of  the  Selection  Film  Service, 
Inc.,  a  firm  recently  organized  by  Mr. 
Torres  for  the  exploitation  of  motion  pic- 
tures in  Porto  Rico,  San  Domingo,  and 
Haiti.  Selection  Film  Service  has  already 
acquired  the  exclusive  rights  for  the  pro- 
ductions of  Pathe  and  Select  Picture  Cor- 
porations for  the  above  territories  and  ex- 
pects to  start  business  in  Porto  Rico  by 
May  1st. 


Many   Up-to-Date   Wrinkles 

In   Glasgow  Picture   Theatres 


Letters  from  David  P.  Howells,  the  well- 
n    exporter    of    American    films,    who 

liled  from  Halifax  on  the  II.  M.  T. 
"Aquatania"  to  open  his  offices  in  London, 
Paris  and  Milan,  speak  in  most  enthusi- 
astic terms  of  the  giant  liner  on  which  he 
sailed  and  of  the  country  in  which  he 
landed.  Landing  at  Greenoch,  Scotland, 
he  traveled  to  Glasgow,  in  which  city  he 
found  many  moving  picture  theatres  quite 
as  "bonnie"  as  the  lassies  which  Hans 
Lauder  has  made  famous.  Most  of  the 
houses  are  attractively  decorated,  ele- 
gantly furnished,  and  fitted  up  in  the  most 
artistic,  up-to-date  manner.  The  lobbies 
are  exceptionally  pleasing  with  dimmed 
lights,  cozy  lounging  chairs  and  divans, 
flowers,  and  in  the  one  case  a  playing 
fountain  which  sends  its  spray  over  col- 
ored lights  into  a  marble  basin.  One 
striking    feature    of    the    Glasgow    houses 


is  their  tea  rooms  and  smoking  rooms, 
which  are  run  in  connection  with  the 
show.  These  rooms  attract  a  great  deal 
<le  and  most  of  the  patrons  who  come 
in  for  i  cup  of  tea  remain  to  see  the  pic- 
tures and  those  who  come  to  see  the  plc- 
tures  usually  stop  for  tea  or  coffee,  a 
sandwich,  a  jam  tart,  or  a  piece  of  the 
famous  Scotch  short  bread.  Mr.  Howells 
visited   tin-   Gla  mpire   Theatre,   the 

re  House,  Cranston's,  La  Scala  and 
other  chief  shows.  The  managers  of  the 
various  shows  extended  every  possible 
courtesy,  living  up  to  their  reputation  for 
having  "a  hecht  o'  hospitality." 

The  picture  business  in  Glasgow  appears 
to  be  very  flourishing.  The  streets  are 
crowded  with  peoplo,  many  of  whom  seek 
an  hour's  respite  at  the  pictures.  They 
are  well  attended  and  count  among  their 
patrons  people  of  all  classes — from  men 
and  women  of  leisure,  down  to  the  old 
women  who  sell  wattle  and  violets  on  the 
street  corners  and  the  rosy-cheeked  girl 
porters  who  hustle  the  mail  and  baggage 
off  at   the   various   railway   stations. 


1661 


THE    MOVING    PICTURE    WORLD    (International    Section) 


March  22,  1919 


TOO  MUCH  COMPETITION  IN  INDIA 

Getting  the  Money  Back  on  Big  Specials  Bought  for  Territory  Seems  an 

Almost  Impossible  Task — Exhibitors  Who  Want  First 

Runs  Must  Also  Be  Renters 


INTERESTING    RESUME    OF    CONDITIONS 

Constance  Bromley,  Manager  of  Bijou  Grand  Opera  House  in  Calcutta, 
Discusses  Problems  Which  Have  to  Do  with  Presentation  of  Pictures 
in  Her  Field — Takes  Fling  at  World  Correspondent  on  Subject  of 
"Dhoti's",  Native  Indian  Dress. 

There  are  four  hundred  million  people  in  India.  Native  tongues  by  the  score 
are  spoken.  Customs  vastly  different  from  any  with  which  the  newer  races  farther 
west  are  familiar  prevail.  Civilization,  as  the  term  is  commonly  used,  is  primitive. 
Four  hundred  million  people  are  represented  by  only  a  few  large  cities  in  which 
modern  living  conditions  are  known.  Electric  current  for  lighting — almost  indis- 
pensible  for  the  development  of  the  moving  picture  business  in  any  locality — is  to 
be  found  only  here  and  there.  And  yet,  India,  under  the  direction  of  the  British 
home  government,  is  being  surely,  if  slowly,  developed.  English  is  the  commercial 
language.  The  country  is  a  market  for  moving  pictures  of  American  manufacture — 
and  unquestionably  will  become  a  bigger  and  better  market  as  time  goes  on. 

The  International  Export  &  Import  Section  of  the  Moving  Picture  World 
publishes  from  time  to  time  moving  picture  news  of  this  big  field  gathered  by  its 
own  correspondent  located  in  Calcutta.  In  this  issue,  herewith,  is  reproduced  an 
interesting  communication  from  Miss  Constance  Bromley,  secretary  and  manager 
of  The  Bijou,  Ltd.,  operating  the  Bijou  Grand  Opera  House.  It  is  evident  from 
Miss  Bromley's  communication  that  her  views  and  those  of  Mr.  Banerjea,  the 
Moving  Picture  World's  accredited  correspondent,  are  at  variance  in  some  instances 
and,  many  thousands  of  miles  away  from  the  conditions  described,  the  Movirig 
Picture  World  is  in  no  position  to  take  sides.  Miss  Bromley's  letter  is  a  lively 
discussion  of  just  how  the  moving  picture  wheels  go  round  in  the  country  in  which 
she  has  been  operating  for  some  time  and  is  convincing  proof  that  there  are  many 
spots  in  the  country  of  mysticism  and  queer  religions  that  have  already  been 
lightened  up  by  modern  ideas.    Miss  Bromley's  letter  follows: 


I  am  glad  to  receive  your  letter  of  date, 
September  25th,  as  it  has  been  my  inten- 
tion for  some  time  past  to  write  you  upon 
matters  connected  with  the  film  trade  in 
the  East.  I  send  you,  under  separate 
cover,  a  copy  of  a  magazine  of  which  I 
was  managing  editress  for  eighteen 
months,  resigning  that  office  to  take 
charge,  as  secretary  and  manager  of  the 
Grand  Opera  House,  Calcutta,  the  largest 
theatre  operating  pictures  in  India  or  the 
Far  East.  Also  I  have  had  a  long  con- 
nection with  the  film  business  in  London 
and    as    scenario    writer. 

You  ask  about  conditions  in  the  film 
trade  here,  so  I  will  say,  right  off,  we  are 
suffering  from  too  much  competition.  This 
sounds  absurd,  as  competition  is  the  spark 
which  fires  the  motor  of  enterprise,  but 
the  fact  remains.  There  is  so  much 
money  laid  out  on  big  exclusives  in  In- 
dia that  one  fails  to  see  how  the  same 
can  ever  be  recovered.  J.  F.  Madan  is 
probably  the  most  fortunate  (as  he  is  the 
most  extensive  purchaser  of  films  in  In- 
dia) as  he  not  only  controls  a  large  and 
very  popular  theatre  in  Calcutta,  but  near- 
ly thirty  branches  all  over  India,  Burma, 
and  Ceylon.  Now,  with  the  big  stuff  he 
is  using — Pathe  Gold  Rooster,  Select  Pic- 
tures, and  sole  rights  of  Charlie  Chaplin 
(to  mention  only  three)  it  behooves  the 
other  exhibitors  to  get  busy  if  they  are 
to  beat  him. 

Metro  Contract  Stand-by 
of  nest  House. 

The  first  house  of  importance — Eu- 
ropean in  control,  in  staff,  and  catering 
almost  entirely  for  the  European  popula- 
tion— is  the  Grand  Opera  House,  a  fine, 
newly- renovated  legitimate  theatre  made 
over  to  pictures  in  1916.  This  theatre  has 
certainly  found  their  contract  with  Metro 
(through  D.  P.  Howells,  of  New  York,) 
their  stand-by,  and  it  has  scarcely  ever 
failed  to  pull  in  the  crowds.  They  buy 
three  ordinary  and  one  special  release  a 
month  and  they  run  these  four  days  a 
week,  from  Saturday  to  Tuesday,  Sunday 
being    a    working    day    here.      For    their 


three-day  change  on  "Wednesday,  Thurs- 
day and  Friday,  they  have  had  to  rely  on 
renters  in  India,  amongst  whom  are 
Messrs.  K.  D.  &  Bros.,  of  Bombay,  a  Paris 
firm;  the  Universal  Films,  Ltd.,  also  of 
Bombay,  an  American  concern;  the  J.  F. 
Madan  Film  Exchange,  and  the  latest 
recruit  to  the  many,  the  India  Films,  Ltd., 
who,  it  is  said,  are  not  unconnected  with 
the  South  African  Films  Trust  and  the 
Theatres  Trust  of  the  same  name.  This 
firm  have  palatial  offices  and  have  opened 
up  under  excellent  auspices,  and  as  the 
control  is  entirely  European  and  in  ex- 
perienced hands,   they  are  very  welcome. 

It  comes  to  this  in  Calcutta — that  the 
exhibitor  has  to  be  a  renter  also,  if  he 
wants  first-run  films  of  any  class,  and  the 
Bijou,  Ltd.,  who  control  the  Grand  Opera 
House,  have  to  hire  out  their  Metros  (for 
which  they  have  sole  rights  for  India, 
Burma  and  Ceylon)  and  it  is  many  months 
sometimes  before  the  cost  of  the  film  is 
paid.  They  have  had  good  results  with 
Bluebirds,  Red  Feathers,  Jewel  and  But- 
terfly features,  all  obtained  through  the 
Universal  at  Bombay,  but  as  the  Bijou, 
Ltd.,  insist  on  first-run  pictures  at  their 
theatre,  the  cost  is  enormous  and  it  is 
only  their  huge  capacity  that  makes  div- 
idends possible.  It  is,  without  doubt,  the 
most  popular  and  the  most  prosperous 
theatre    in    the    city. 

Six  O'clock  Show 
Big  One  in  India. 

Another  film  renter  who  gives  his  pic- 
tures a  "first  run"  in  a  house  of  his  own, 
is  E.  H.  DuCasse,  formerly  managing  di- 
rector of  the  Bijou,  Ltd.,  from  which 
company  he  severed  in  May,  last  year. 
He  buys  all  British  films,  occasionally 
varying  his  programs  with  Fox  produc- 
tions, and  Goldwyn,  hired  from  Messrs. 
K.  D.  &  Bros.,  of  Bombay.  The  DuCasse 
Picture  House  is  small,  having  a  seating 
capacity  of  about  500,  compared  with  the 
Opera  House's  1,200.  The  Opera  House 
can  seat  close  on  seven  hundred  in  the 
stalls,  and  another  hundred  and  fifty  in 
the  dress  circle.     Then  there  are  eighteen 


boxes,  and  a  gallery  seating  three  hun- 
dred. The  building  has  marble  floors 
throughout  and  the  walls  are  decorated 
with  embossed  metal.  It  is  practically 
fireproof.  It  has  an  enormous  stage  and 
numerous  dressing-rooms  and  it  is  in- 
tended, when  things  return  to  normal 
again,  to  make  it  a  "combination"  house 
— pictures  in  the  afternoon  and  legitimate 
attractions  at  night.  Hours  of  perform- 
ance in  Calcutta  are  six  and  nine-thirty 
daily,  Sundays  included.  Prices  for  the- 
atrical attractions  run  high,  almost  double 
that  for  pictures,  so  that  there  is  a  dis- 
tinct audience  for  each,  the  biggest  picture 
audience  always  being  obtained  at  the 
6  o'clock  show,  which  commences  when 
most  people  have  finished  work  for  the 
day,  and  concludes  by  eight  o'clock,  and 
as  the  dinner  (or  supper)  hour  is  late 
in  this  climate,  perhaps  this  accounts  for 
the  large  number  who  like  to  take  their 
amusements  in  cock-tail  fashion — as  an 
appetizer! 

The  India  Films,  Ltd.,  are  the  pur- 
chasers of  the  Special  Fox  Films  for  the 
Orient,  including  "Cleopatra"  (Theda 
Bara)  "Queen  of  the  Sea"  (Annette  Kel- 
lerman)  and  many  other  big  features. 
They  are  taking  the  Metro  productions 
from  the  Bijou,  Ltd.,  for  their  circuit, 
which  is  daily  increasing.  We  would 
judge  the  India  Films,  Ltd.,  as  the  only 
proper  European  renting  agency,  to  be 
likely  to  lead  the  way  in  India  in  a  very 
little  while. 

British  Productions 
Find  a  Champion. 

Your  correspondent,  J.  S.  Banerjea,  with- 
out exception,  describes  all  British  films 
as  "of  no  particular  merit,"  or  "of  ab- 
solutely no  merit."  He  has  probably  never 
been  out  of  Bengal,  he  cannot  know  Eng- 
land's scenery,  its  actors  or  its  standards. 
Is  "My  Lady's  Dress,"  featuring  Gladys 
Cooper,  which  packed  this  theatre  some 
time  ago,  a  film  of  no  merit?  Is  "A  Gam- 
ble For  Love"  (or  "A  Turf  Conspiracy,") 
Broadwest  film,  of  no  merit?  Harman 
photoplays,  "The  Splendid  Coward,"  "The 
Great  Imposter,"  Hepworth's  "Broken 
Threads,"  Barken's  "Jane  Shore" — all  these 
have  done  good  business  here. 

Mr.  Banerjea  has  a  grievance  against 
this  heuse  (which  he  has  more  than  once 
aired  in  the  World)  because  we  don't 
allow  Indians  to  sit  in  the  dress  circle 
wearing  dhoti's.  Of  course,  not  knowing 
what  a  dhoti  is,  many  of  your  readers 
must  have  been  mystified! 

Dhoti  Barred  for 
Sufficient    Reasons. 

A  dhoti,  sir,  is  a  thin  cloth  draped 
about  the  Bengali's  legs  instead  of  a 
pair  of  pants!  And  as  we  Europeans  do 
not  care  for  this  style  of  dress,  when 
Indian  gentlemen  desire  to  sit  among  Eu- 
ropean ladies  and  children,  we  politely 
ask  them  to  wear  trousers  on  these  oc- 
casions, as  many  of  them  do.  In  fact, 
most  educated  Bengalis  and  those  who 
have  traveled  at  all,  adopt  European  dress 
entirely.  After  all,  it  is  our  theatre  and 
we  can  run  it  as  we  please — that  is,  in  the 
manner  most  suited  to  and  appreciated 
by  the  majority  of  our  patrons. 

Mr.  Banerjea  states  he  knows  many 
friends  who  fail  to  patronize  us.  Well, 
all  we  can  say  is  when  we  want  their 
patronage  we  will  lay  ourselves  out  to 
get  it,  but  we  cater  for  our  patrons,  who 
are  almost  entirely  European.  There  are 
plenty  of  native  theatres  where  one  can 
sit  on  the  floor  if  he  likes  and  chew  and 
spit  the  juice  of  pan  to  his  heart's  content. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD    (International    Section) 


1665 


4P     *"*    -%A 

^MOVING  PICTURE  W0RLD*<j}, 

Conducted  by 
P.  G.  Ortega  and  Randall  M.  White 

A  special  department  of  the  MOVING 
PICTURE  WORLD  devoted  to  the  exploi- 
tation of  moving  pictures  wherever  the 
English  language  is  used  in  trade. 

A  part  of  the  MOVING  PICTURE 
WORLD  once  a  month  in  the  issue  of  the 
MOVING  PICTURE  WORLD  published 
the  Saturday  nearest  the  first  of  the 
month  and  bearing  date  of  the  Saturday 
nearest  the  fifteenth. 

The  next  INTERNATIONAL  SECTION 
will  appear  in  the  issue  of  the  MOVING 
PICTURE  WORLD  dated  SATURDAY, 
APRIL  26,   1919. 


Advertising      forms 
APRIL   la,    1919. 


close,      Tuesday 


SOME  WAY  POSSIBLY 
BUT  NOT  THIS  WAY 

A  story  is  going  the  rounds  of  the 
New  York  export  market  that  France 
has  put  its  first  curb  on  the  American 
moving  picture  industry  abroad,  favoring 
French  product,  by  a  Governmental  de- 
cree which  makes  it  mandatory  upon 
every  exhibitor  operating  in  the  sunny 
republic  to  include  in  his  program  at 
each  show  at  least  twenty-five  per  cent, 
of  French-made  subjects. 

There  is  no  record  of  official  action 
of  this  kind  and  little  credence  is  given 
the  tale  by  those  who  reason  from  the 
American  point  of  view.  Such  regula- 
tion would  be  practically  impossible  in 
this  country.  With  the  exhibitor's  own 
money  invested  in  his  business  and  his 
various  Governmental  taxes  paid  in  con- 
formity with  his  Government's  mandates, 
it  would  seem  that  the  exhibitor  would 
jealously  guard  his  inherent  right  to 
conduct  his  business  in  any  manner 
which  seemed  best  to  him  to  get  back 
the  best  possible  return  on  his  invest- 
ment— and  to  pay  the  taxes  which  his 
Government  had  every  right  to  impose. 

There  is  no  doubt  that  France,  always 
active  in  the  business  of  the  production 
of  moving  pictures,  has  looked  with  con- 
cern upon  the  growth  in  popularity  of 
American-made  moving  pictures  during 
the  past  four  years,  to  the  resulting 
disadvantage  of  French-made  subjects. 
French  moving  picture  men  have  ex- 
pressed this  concern  most  frequently  in 
connection  with  an  alleged  inequality  of 
tariffs  between  the  United  States  and 
France,  wrhich  makes  it  easier  for  Amer- 
ican-made pictures  to  compete  with  the 
native  product  in  France  than  for  French- 
pictures  to  compete  in  this  country. 
Their  logical  step  in  an  effort  to  restore 
their  home  product  to  the  place  they 
wish  it  to  occupy  in  France  is  a  tariff 
readjustment  at  the  French  end  and  this 
step — and  not  the  one  which  would  in- 
terfere with  the  rights  of  the  individual 
exhibitor  in  France — is  the  one  which 
they  are  generally  expected  to  take. 


It  seems  that  the  Fox  Company  has  decided  to  open  a  producing  branch  in 
France.  The  idea  back  of  this  venture  is  unknown  to  us,  but  several  logical 
deductions  could  be  arrived  at. 

If  the  French  raise  their  tariff,  it  might  pay  to  produce  in  France  for  the 
French  and  nearby  markets  that  were  handled  from  Paris  before  the  war — 
as  well  as  for  those  other  countries  that  used  to  rely  on  Berlin  or  London  for 
their  wares  and  will,  in  the  future,  depend  upon  Paris,  unless  the  Bolsheviki 
spoil  everything  at  the  last  moment. 

And  if  European  film  men  are  right  in  their  contention  that  pictures  made  in 
Europe  in  accordance  with  American  technical  standards  can  be  profitably 
marketed  throughout  the  world — this  country  included — there  is  no  reason  why 
an  American  concern  should  not  try  the  experiment. 

After  all,  it  will  only  be  taking  a  leaf  from  the  Pathe  and  Gaumont  books. 
These  two  pioneer  French  houses  were  international  before  the  war.  They 
were,  and  still  are,  we  believe,  pretty  good  examples  of  the  commercial  chamaleon, 
and  by  this  we  mean  that  they  readily  adapted  themselves  to  the  peculiarities 
of  the  countries  where  they  operated.  We  find  them  in  some  nations  conducting 
large  laboratories,  in  others  as  producers,  in  others  as  renters,  still  in  others  as 
exhibitors,  etc.  In  this  way  they  have  surmounted  many  obstacles  and  found 
it  possible  to  do  business  at  a  profit  in  territories  that  could  not  properly  be 
handled  from  the  French  headquarters  owing  to  the  distance,  tariff  barriers, 
strong  local  competition,  prejudice  against  foreigners  or  foreign-made  goods, 
or  any  other  commercial  handicap. 

There  is  nothing  novel  or  particularly  dangerous  about  the  system,  despite 
the  quantity  of  trash  published  on  the  subject  and  swallowed  by  part  of  the 
public  during  the  past  four  years.  Most  of  the  great  business  enterprises,  which 
by  the  nature  of  modern  commerce  have  to  be  international  in  scope  and 
organization,  have  adopted  it.  The  Germans  were  accomplished  masters  of  tbis 
branch  of  trade  expansion,  as  the  activities  of  A.  Mitchell  Palmer  and  his 
confreres  in  the  Allied  nations  have  amply  demonstrated.  The  system  has  only 
been  carried  out  in  the  past  by  organizations  with  strong  financial  backing  and 
exercising  a  monopolistic  or  semi-monopolistic  control  of  certain  lines,  and, 
needless  to  say,  it  has  generally  proven  successful.  There  have  been  a  few 
failures — as  the  Standard  Oil  Company  found  to  its  cost — but  this  only  happened 
when  the  interests  of  the  private  corporation  clashed  with  those  of  an  all- 
powerful  government. 

However,  in  the  American  moving  picture  industry  it  means  a  radical  de- 
parture. It  is  true  that  the  Vitagraph  Company  blazed  the  trail  a  few  years  ago, 
but  its  Paris  producing  branch  has  not  been  very  active  of  late  and  the  Fox 
venture  is  entitled  to  discussion  in  the  light  of  a  new  orientation. 

The  Fox  interests  have  shown  by  this  move  that  the  reconstruction  period 
has  no  terrors  for  them ;  that  they  know  their  own  minds  and  have  absolute 
faith  in  their  product  and  their  organization.  At  a  moment  like  this,  when 
pessimism  is  rampant  in  the  picture  business  and  nobody  seems  to  know  what 
is  going  to  happen  next,  it  is  invigorating  to  see  a  progressive  firm  taking  the 
bull  by  the  horns  and  starting  something  new  without  the  slightest  hesitation. 

Whether  it  proves  successful  or  not,  the  venture  is,  in  our  opinion,  the  most 
encouraging  sign  of  the  times. 


HAS  AUSTRALIA 
TAKEN  THIS  METHOD  ? 

A  dispatch  recently  published  by  the 
daily  press  states  that  the  Government 
of  Australia  has  prohibited  the  importa- 
tion of  all  kinds  of  goods  from  countries 
oilier   than   Great   Britain. 

Films  are  not  specifically  mentioned, 
and  no  concrete  news  on  the  subject 
has  reached  this  side  up  to  the  time 
of  writing. 

If  moving  pictures  are  included  in  the 


import  prohibition,  the  New  York  deal- 
ers are  about  to  have  their  first  taste  of 
the  several  drastic  reconstruction  meas- 
ures that  will  surely  be  enacted  in  the 
different  allied  nations. 

However,  there  is  solid  consolation  in 
the  fact  that  the  resources  and  finances 
of  the  United  States  are  in  a  predomi- 
nating position  when  compared  with 
those  of  any  other  nation,  and  there  is 
no  doubt  that  its  interests  will  have  to 
be  considered  when  decrees  of  a  dis- 
criminating tendency  are  passed. 


1666 


THE    MOVING    PICTURE    WORLD    (International    Section) 


March  22,  1919 


NO  MATTER  WHAT  YOU 


CAN  SUP 


PROGRAM? 


We  have  taken  the  famous  Plaza  Pictures  for  foreign  distribution — twenty 
of  them,  ready  in  a  row  for  booking,  a  feature  offering  that  is  nowhere  else 
available  to-day.  Apart  from  this,  there  is  no  program  of  new,  finished 
American  pictures  to  be  had!  Don't  waste  time  searching.  Five  thousand 
feet,  average  length.    Here's  the  list: 


THE  ANGEL  CHILD 

THE  LAW  THAT  DIVIDES 

MISTAKEN  IDENTITY 
PETTICOATS  AND  POLITICS 
WHATEVER  THE  COST 
THE   GIRL   ANGLE 
PLAYING  THE  GAME 

THE  MIDNIGHT  BURGLAR 
THE  LOCKED   HEART 
WANTED,   A  BROTHER 
NO  CHILDREN  WANTED 
MISS  MISCHIEF  MAKER 
LITTLE  MISS  GROW  UP 

SUNNY  JANE 

WILD  CAT 

BIT  OF  KINDLING 

BETTY  BE   GOOD 

THE  CHECKMATE 

BAB  THE  FIXER 

JACKIE  THE  HOYDEN 


}  KATHLEEN  CLIFFORD 


ANITA  KING 


GLORIA  JOY 


JACKIE   SAUNDERS 


cm 


1  ITNI^EIR^CEAN  FlLfAlJ 

PAUL   H.CROMELIN  J 

20  Gxtua&e.  ^oduc&m^.  / 


March  22,  1919 


THE  MOVING  PICTURE  WORLD    (International   Section) 


1667 


WANT,  INTER-OCEAN 


PLY  IT! 


SPECIALS? 


When  a  motion  picture  can  be  sold  state 
SPECIAL.     It  must  have  EXTRA  APPE 
absorb  the  unusual  in  films.     When  a 
rights"  in  America,  it  is  big  enough  for  an 
theme  makes  it  unsuitable.    The  theme  of 
them  100%  suitable  abroad!     Graphic's 
fact  that  she  didn't  acquire  it  with  ONE  P 
three — have  been  strong  enough  to  "go  s 
And  it  is  these  that  Inter-Ocean  now  offer 


rights  in  the  United  States,  it  MUST  be 
AL.  For  the  state  rights  market  can  only 
motion  picture  is  big  enough  to  "go  state 
y  theatre  program  anywhere  unless  its 
Ivan  Abramson's  Graphic  features  makes 
reputation  as  a  "special"  is  built  on  the 
ICTURE.  All  of  her  releases  to  date— 
tate  rights."  Not  one,  mind  you — THREE. 
s,  for  the  first  time,  to  foreign  buyers. 


"WHEN  MEN  BETRAY"— Featuring  Gail  Kane,  with  an  all  star  cast,  including 
Robert  Elliot,  Stuart  Holmes,  Jack  McLean,  Sally  Crute,  Reed  Hamilton, 
Dora  Mills  Adams,  Gertrude  Braun,  Tallulah  Bankhead,  Hazel  Washburn 
and  Juliet  Moore. 

"ASHES  OF  LOVE"— Featuring  James  K.  Hackett,  Effie  Shannon,  Mabel  Juli- 
enne Scott  and  an  all-star  cast,  inc  luding  Paula  Shay,  Ruby  de  Remer,  Dora 
Mills  Adams,  Hugh  Thompson,  Wil  liam  Davidson,  William  Bechtel  and  Thea 
Talbot. 

"THE  ECHO  OF  YOUTH"— Featuring  Charles  Richman,  Leah  Baird,  Pearl  She- 
pard,  supported  by  Marie  Shotwel  1,  Jack  McLean,  Peggy  Shanor  and  Will- 
iam Bechtel. 


faff/mfiacfa&wtMmiMpec^ 


INTERrOCEAN  F1L/M 

6-RPORAT.O 


(maeafcaMiedat 


3 Guzamtcc  SpeclcU/L  < 


1668 


THE    MOVING    PICTURE    WORLD    (International    Section) 


March  22,  1919 


NEW    PRODUCERS    TO    START    IN    INDIA 

Local  Capitalists  Completing  Plans  to  Turn  Out  Photoplays  in  Calcutta- 
Influenza  Still  Raging  but  Theatres  Remain  Open— Onward  March  of 
Industry  Indicated  in  Notes. 


Special  Correspondence  to  the  Moving  Pic- 
ture World  by  S.  B.  Banerjea,  No.  11  Kasi  Nath 
Bose  Lane,  Si7nla  P.  O.,  Calcutta,  India. 

An  Indian  capitalist  is  arranging  to 
start  a  film  manufacturing  company  in 
Calcutta.  If  «ie  does  not  take  expert 
American  advice,  I  am  sure,  his  venture 
will  prove  a  failure.  Some  years  ago,  a 
wealthy  Indian  friend  of  mine  arranged 
to  start  a  film  manufacturing  business. 
He  selected  a  site  near  Calcutta  and  en- 
gaged actors  and  actresses — but,  then  the 
whole  thing  stopped.  I  knew  his  efforts 
were  bound  to  fail.  He  had  proceeded  on 
wrong  lines.  The  very  first  lengthy  film, 
manufactured  by  an  Indian  firm  of  Cal- 
cutta, was  rubbish  pure  and  simple.  The 
said  firm  has  not  so  far  produced,  or 
rather,  attempted  to  produce,  another  such 
film.  It  produces  "topicals,"  which  are 
mostly  hazy  and  will  not  be  accepted  by 
any  American  picture  theatre,  even  if  of- 
fered free  of  charge.  Two  Bombay  parties 
— Patankas  and  Phalke,  to  wit — manu- 
facture purely  Indian  films,  but  most  of 
these  are  no  good.  I  have  referred  to 
some  of  their  films  in  certain  previous 
letters.  The  defects  can  easily  be  rem- 
edied,   but   a   good    "doctor"   must   be   con- 


Film    Men    and    Film    Exchange   in 
Bombay,   India. 

suited.  Film  manufacturing  will  never 
prove  successful  in  India,  unless  expert 
American  producers  are  at  the  back.  I 
trust  my  remarks  will  not  offend  Indo- 
American  capitalists,  who  are  arranging 
to  produce  films  in  India.  I  do  not  wish 
to  see  them  lose  their  money.  I  have  no 
advice  to  give  to  the  "subjuntawalas" 
(all  knowers),  who  are  much  in  evidence, 
in  this  country  especially. 


The  news  of  the  death  of  Harold  Lock- 
wood,  Metro  star,  has  come  as  something 
of  a  shock  to  his  many  admirers  in  Cal- 
cutta. The  Aijon  people,  who  specialize 
in  Metros,  introduced  him  to  us  some  time 
ago;  and  in  "The  Avenging  Trail,"  and 
other  films,  in  which  he  appeared,  we 
learned  to  appreciate  his  merit.  The  Cal- 
cutta "Englishman,"  which  has  published 
a  short  obituary  notice,  very  rightly  ob- 
serves, "He  was  one  of  the  best  examples 
of  a  motion  picture  star  Calcutta  has  ever 
seen.        R.  I.  P." 


The  influenza  epidemic  is  still  with  us, 
but  our  civic  authorities  have  not  closed 
any  picture  theatre — properly,  too,  I  must 
say.  Fear  plays  a  great  part  in  making 
the  healthy  sick.  Prevent  overcrowding, 
if  you  can;  but  why  shut  out  people  from 
places  where  they  go  to  enjoy  themselves? 


"Fatty,"  Chaplin,  "Max,"  Pollard,  "Heine," 
Prince,  and  others  enable  us  to  forget  our 
troubles  and  worries.  So,  why  deprive  us 
of  sure  "remedies"  for  fears  and  worries? 

In  this  connection,  I  cannot  praise  the 
wisdom  of  film  manufacturers  and  others 
in  withholding  their  advertisements  from 
trade  journals  because  the  influenza  epi- 
demic has  forced  the  civic  authorities  to 
close  many  picture  theatres.  Messrs.  X. 
T.  L.  are  no  doubt  big  producers  or  deal- 
ers; but  they  must  know  that  unless  they 
keep  their  "produce"  before  the  buyers 
constantly,  they  will  not  be  able  to  make 
large  sales.  You  stop  your  advertise- 
ments for  a  month,  and  at  once  people 
will  think  that  something  is  wrong  with 
you.  They  will  go  to  another  party,  who 
keeps  hammering  away.  The  Pear's  Soap 
people,  if  questioned,  will  fully  indorse 
my   views.     Verbum   sat   sapienti. 

The  Calcuttaites  are  much  beholden  to 
Mr.  Ducasse  for  giving  them  an  oppor- 
tunity of  seeing  "My  Four  Years  in  Ger- 
many." I  wish  he  had  brought  out  this 
film  immediately  after  its  release,  and  ar- 
ranged to  scre«n  it,  not  only  in  his  Cal- 
cutta picture  house,  but  in  Bombay,  Mad- 
ras, Lahore,  Patra,  Docca,  Inbbulpur,  and 
other  chief  cities  of  India.  Not  only  then 
would  the  last  war  loan  have  proved  a 
greater  success,  but  recruiting  would  have 
been  stimulated  to  a  much  larger  extent. 
To  my  mind,  this  film  would  have  yielded 
much  better  results  than  the  several  war 
films,  which  Bandmann  has  screened  at 
his  Empire  Theatre.  The  film  has  one 
defect.  There  should  have  been  a  scene 
depicting  Sikh  and  Guikha  soldiers.  Aus- 
tralia and  Canada  have  been  represented. 
"Why  has  India  been  forgotten?  Indian 
troops  mainly,  as  Prime  Minister  Lloyd 
George  has  pointed  out,  are  responsible 
for  the  conquest  of  Mesopotamia.  The 
defect  referred  to  was  criticized  by  sev- 
eral Indian  gentlemen,  among  whom  I  sat 
in   the   picture   house. 

Mr.  Ducasse  has  also  screened  the  fol- 
lowing: "House  of  Cards;"  "Polly  of  the 
Circus;"  "The  Beast;"  some  of  the  re- 
markable "Morton"  comedies;  and  several 
British  films.  He  has  also  repeated  "A 
Daughter  of  the  Gods" — once  in  the  pres- 
ence of  the  Governor  of  Bengal — and, 
during  the  victory  celebrations,  gave  free 
shows  to  all  on   Sunday. 

Mr.  Madan  has  opened  a  picture  theatre 
at  Bankipon,  the  capital  of  the  newly 
formed  Province  of  Borissa.  He  opened 
with  "Jacko"  and  has  screened  "Told  at 
Twilight"  and  several  other  films,  already 
shown  in  one  or  another  of  his  Calcutta 
theatres.  I  wish  his  new  venture  all 
success.  In  his  Picture  Palace,  he  has 
screened  "Shadows  of  My  Life;"  "Ven- 
geance Is  Mine;"  "Runaway  Romany;" 
"When  Baby  Forgot;"  "The  Rink;"  "Her 
Country's  Call;"  "The  Last  of  the  Carn- 
akys;"  and  several  British  films.  He  has 
also  shown  several  comic  programs  dur- 
ing the  victory  celebrations  and  the  Xmas 
holidays. 

At  the  Albion,  "The  Fighting  Trail"  is 
now  being  screened.  It  is  drawing  crowd- 
ed  houses,   as   usual. 

At  the  Cornwallis  Theatre,  the  new 
"Protea"  serial,  "A  Self  Made  Widow;"  and 
several   British   films  have   been  screened. 

At  the  Kidderpur  Theatre,  "Temper," 
"Fire  at  Sea,"  "When  Baby  Forgot,"  "In 
Leopard's  Land,"  "Tears  and  Smiles,"  "Miss 
Nobody,"  "Blindman's  Luck,"  and  several 
other  films  have  been  shown  to  large 
house.3. 

At  the  Bijou  Grand,  we  have  seen  "The 
Sea  Master,"  "Master  of  Men,"  "Intemper- 


ance," "Red,  White  and  Blue  Blood,"  "A 
Self  Made  Widow,"  "Dippy  Dan's  Doings," 
"The  One  Between,"  "The  Avenging  Trail," 
"Mother  o'  Mine,"  and  several  British  films 
of  excellent  merit.  The  Fox  film  "Under 
Two  Flags,"  which  has  also  been  shown, 
has  much  annoyed  The  Empress,  an 
Anglo-Indian  fortnightly,  which,  in  the 
course  of  a  rather  strong  criticism,  ob- 
serves that  "every  man  jack  in  it  is 
palpably  acting"  and  that  the  "mummer- 
ing"  in  it  is  "crude,"  etc.  Fox  people, 
please  note. 

At  the  Nipon  Theatre,  "Crime  and 
Punishment,"  "Will  Power,"  "The  Diamond 
League,"  and  several  other  American  films 
have  been  shown  to  good  houses. 

The  "Cinema  Precious"  (Bombay)  has 
amongst  others  screened  "A  Daughter  of 
Uncle  Sam"  and  is  now  exhibiting  "The 
Mark  of  Mystery"  and  "The  Red  Cricle" 
to    overcrowded    houses. 

At  the  New  Alexandra,  we  have  seen 
"The  Man  with  the  Glass  Eye,"  "Money," 
and   the  serial   "Red  Ace." 

At  the  Imperial  (Bombay)  crowds  are 
seeing  "The  House  of  Hate."  Its  author- 
ities have  also  screened  "Toto"  and  "Dad- 
dy's   Girl." 

At-  the  Bombay  Empire  and  the  Ex- 
celsior, several  American  films  of  no  par- 
ticular merit  have  been  screened.  Why 
don't  the  authorities  of  these  theatres 
read  their  copies  of  the  Moving  Picture 
World  carefully?  I  advise  them  to  bring 
out  the  "Tarzan"- series;  Vitagraph's  "The 
Woman  in  the  Web,"  or  "The  Iron  Test." 
There  is  big  money  in  these  films. 

At  the  Lahore  Empire,  "Judex"  and  "The 
Great   Secret"   have   drawn   good   houses. 

The  two  Inbluelpur  theatres  are  not 
lacking  in  patronage.  There  is  room  for 
at  least  two  more  theatres  in  the  native 
quarter  of  the  town.  Will  capitalists 
please  note? 

Rex  Beach's  article  in  a  recent  issue  of 
the  Bulletin  of  the  Author's  League  of 
America  should  be  read  and  digested  by 
all  movie  writers.  In  my  humble  opinion, 
the  time  has  arrived  when  all  writers  of 
moving  pictures  should  join  hands  and 
start  an  association,  the  fundamental  ob- 
ject of  which  will  be  to  protect  their  in- 
terests by  all  legitimate  means.  The  asso- 
ciation should  be  international  in  char- 
acter, and  its  annual  subscription  should 
not  exceed  a  dollar  or  two.  I  would  urge 
Mr.  Beach  to  organize  the  association  sug- 
gested. He  is  j  .ist  the  man  for  the  task. 
The  association  should  open  a  register  for 
the  registration  of  movie  stories  at  a  fee 
of  25c.  Then  only  thefts  of  ideas  can  be 
stopped.  I  do  not  go  into  details  at  pres- 
ent; but  I  shall  be  glad  to  offer  sugges- 
tions for  the  protection  of  the  interests  of 
movie  writers  and  do  what  I  can,  at  this 
end,  to  promote  the  objects  of  the  asso- 
ciation. 


I  was  not  surprised  to  read  Jacob 
Smith's  letter  in  your  issue  of  November 
16  last,  in  which  he  complained  against 
the  Detroit  and  Michigan  newspapers  for 
printing  no  motion  picture  news  because 
of  no  advertising.  Out  here,  the  condi- 
tions are  worse.  Barring  two  or  three 
weeklies,  not  one  daily  publishes  motion 
picture  news,  except  at  long  intervals. 
Yet  most  of  the  Indian  and  Anglo-Indian 
dailies  derive  a  handsome  revenue  from 
the  picture  theatres.  I  believe  if  the  own- 
ers of  our  picture  houses  stop  advertising 
and  limit  themselves  to  hand  bills  and 
placards,  they  will  not  lack  patronage. 
The  newspaper  editors  (and  proprietors) 
should  be  made  to  understand  that  reci- 
procity pays,  not  their  cold  neglect  of 
the  interests  of  their  patrons.  The  Indian 
and  Anglo-Indian  dailies,  I  should  like 
(Continued  on  page   1670) 


March  22,  1919  THE    MOVING    PICTURE    WORLD    (International    Section)         _  1669 

The  Trade  Says: 


Splendidly  Produced! 

Perfectly  Directed! 

Superbly  Acted! 

A  Serial  That  Is  Really  a  Feature — and 
One  That  Will  Grace  Any  Pro- 
gram in  the  World! 


They're  Speaking  of 

THE  CARTER  CASE 

The  CRAIG  KENNEDY  Serial 

With  HERBERT  RAWLINSON 

and  MARGUERITE  MARSH 

PRODUCED   BY    OLIVER   FILMS,  INC. 

FIFTEEN   SMASHING  EPISODES— 31    REELS 

Foreign    Rights   Exclusively   Controlled   by 

EXPORT  &  IMPORT  FILM  COMPANY,  Inc. 

729  Seventh  Avenue  NEW   YORK   CITY 


1670 


THE    MOVING   PICTURE   WORLD    (International   Section) 


March  22,  1919 


INDIAN  NOTES. 

(Continued  from  page  1668) 
to  add,  do  print  tabloid  stories  of  the 
films  to  be  exhibited  at  the  theatres  of 
their  advertisers,  but  these  are  of  little 
value  to  the  trade.  I  believe  matters  will 
improve  If  the  picture  theatre  owners  will 
combine  and  bluntly  ask  the  newspaper 
owners  not  to  treat  them  coldly. 

I  regret  to  say  that  a  fire  recently  broke 
out  at  a  film  store  at  Chandanwadi  (Bom- 
bay) and  caused  damages  to  the  extent  of 
$18,000.  The  fire  spread  to  an  adjoining 
building  used  as  a  stable,  in  which  were 
tethered  some  buffaloes.  Most  of  them 
were  rescued,  but  the  rest  perished  in  the 
flames. 

I  have  to  report  the  total  destruction 
of  one  of  the  best  Calcutta  theatres,  viz., 
the  Theatre  Royal.  The  authorities  of  this 
theatre  never  went  in  for  serials,  but  al- 
most invariably  gave  us  choice  programs. 
It  was  one  of  the  oldest  theatres  of  Cal- 
cutta and  had  many  a  historic  association. 
I  understand  that  arrangements  are  being 
made  to  rebuild  the  theatre  on  up-to-date 
lines. 

In  connection  with  this  fire,  I  am  glad 
to  find  that  the  "Capital"  of  Calcutta  has 
strongly  urged  the  local  Commissioner  of 
Police  to  take  immediate  steps  to  stop 
the  smoking  habit,  which  is  somewhat  of 
a  nuisance  in  the  local  theatres.  I  under- 
stand that  the  municipal  authorities  are 
going  to  enact  more  stringent  laws,  which 
are  calculated  to  better  protect  the  cine- 
magoers.     Better   late   than   never. 

The  Arya  Cinema  (Poona)  is  screening 
"The  House   of  Hate"   to  crowded  houses. 

The  Empire  (of  Lahore)  has  screened 
"The  Gentle  Intruder";  "Cameos";  "Peri- 
winkle"; "The  Vagabond";  "The  Outsider"; 
"Spring  Flowers";  "Freedom  of  the  World" 
and  the  serial,  "Jimmie  Dale." 

At  the  Bombay  Imperial,  "The  House 
of  Hate"  is  drawing  larsre  crowds. 


One  striking  fact  in  connection  with  the 
Bombay  cinemas  is  that  though  this  city 
has  recently  had  serious  labor  trouble 
and  its  present  death  rate  is  appalling, 
these  are  always  overcrowded.  The  rea- 
son is  obvious. 

The  Wellington  Cinema,  of  Madras, 
which  unfortunately  is  at  present  the 
subject  of  litigation  between  its  pro- 
prietor, R.  Dorabjee,  and  Raja  Venugopal 
Bahadur,  has  shown  several  excellent 
American  films  to  good  houses.  I  trust 
Mr.  Dorabjee  will  study  his  copy  of  the 
Moving  Picture  World  and  secure  the 
many  excellent  films  which  are  advertised 
therein.  I  daresay  if  he  follows  my  ad- 
vice, he  will  coin  money  as  Madan  of  Cal- 
cutta  Is   doing. 

Talking  of  Madan,  I  should  say  that  he 
seldom  disappoints  us.  For  instance,  in  his 
Picture  Palace,  we  have  seen  "The  Better 
'Ole";  "The  Kaiser,  the  Beast  of  Berlin"; 
"Loaded  Dice";  "Hearts  in  Exile";  "The 
Great  Adventure";  "The  Painted  Scene"; 
"Streets  of  Illusion";  the  latest  war  pic- 
tures, and  many  excellent  American  com- 
ics. He  will  show  us  "Tarzan  of  the  Apes" 
very    shortly. 

At  his  Cornwallis  Theatre,  he  has  ex- 
hibited "Empress";  "Protea,"  full  series, 
and  is  now  screening  "The  Fighting  Trail," 
for  the  enjoyment  of  his  patrons,  who  live 
in   the   northern   quarter   of   the   city. 

At  the  Ripon  Theatre,  "Liberty"  is  being 
shown,  while  at  the  Kidderpore  Cinema 
large  crowds  are  seeing  "The  Great  Se- 
cret." At  the  Albion,  "The  Hidden  Hand" 
draws  enormous  crowds.  Some  two  hours 
before  the  doors  actually  open,  hundreds 
are  to  be  seen  clamoring  for  tickets.  This 
film  has,  in  fact,  aroused  so  much  interest 
that  persons  who,  for  private  reasons, 
cannot  find  time  to  witness  a  performance 
can  easily  dispose  of  their  tickets  at  a 
profit.  One  day,  I  saw  a  young  man  pur- 
chase 20  four-anna  tickets,  which  he  soon 
disposed  of  at  five  annas  each.  I  have 
reasons  to  believe  that  the  management 
have  taken  steps  to  stop  this  sort  of  profit- 
eering. 


BAKER    WILL    PRODUCE    IN    AUSTRALIA 

Famous  Athlete  and  Actor  Back  in  His  Native  Country  Impressed  with 
Magnitude  of  Film  Industry  in  United  States — Will  Take  Out  American 
Experts — Notes. 


Special  correspondence  to  the  Moving  Picture 
World    by   Thos.   S.    Imrie,   Box   2269,   G.   P.   O., 
Sydney,  N.  S.  W.,  Australia. 
-Syndey,  N.  S.  W.,  Australia,  Jan.  14,  1919. 

Snowy  Baker,  athlete  and  actor,  who  re- 
turned from  San  Francisco  on  the  Ventura 
this  month,  had  much  to  say  regarding 
the  magnitude  of  the  motion  picture  in- 
dustry in  America.  He  went  to  California 
with  the  object  of  getting  a  general 
knowledge  of  the  production  end  of  the 
business,  and  during  a  short  stay,  visited 
all    the   larger   studios  in   Californa. 

The  view  that  the  time  had  come  for 
pictures  to  be  produced  in  Australia  was 
expressed  by  Mr.  Baker,  who  said,  how- 
ever, that  it  had  to  be  remembered  that 
these  would  have  to  compete  with  pictures 
of  American  origin.  That  could  be  done, 
although  it  might  be  necessary  to  bring 
experienced  men  over  from  America.  Mr. 
Baker  also  mentioned  that  he  hoped  to 
complete  arrangements  to  bring  several 
experts  to  this  country.  Mr.  Baker  hopes 
to  start  local  production  as  soon  as  the 
necessary  equipment  can  be  secured  and 
all  other  arrangements  made. 

While  in  America  he  played  in  pictures 
with  Doug  Fairbanks  and  Bill  Hart; 
starred  in  two  features,  one  made  at  the 
Lasky  studios,  the  other  produced  by  Hal 
Roach.  Mr.  Baker  also  had  "The  Lure  of 
the  Bush"  remade.  This  was  the  second 
Australian  picture  he  appeared  in,  and 
was  originally  made  under  the  direction 
of  Claude  Flemming.  A  private  screen- 
ing has  been  made  of  the  new  subject, 
which  is  an  improvement  on  the  Austral- 
ian picture,  but  the  splendid  scenery  which 


was  a  feature  of  the  earlier  film  is  miss- 
ing. 

The  stoppage  of  production  in  America, 
owing  to  the  influenza  epidemic,  will  not 
interfere  with  Australian   releases. 

The  Co-operative  Exchange  has  Metro 
features  sufficient  for  three  months  ahead, 
including  several  Nazimova  subjects, 
which   are  going  strongly   with   showmen. 

The  Fox  Film  Corporation  are  holding 
sufficient  film  to  adhere  to  their  usual 
schedule  of  one  feature  weekly,  with  two 
special    subjects    extra    each    month. 

Feature  Films,  Ltd.,  distributing  Para- 
mount Pictures,  promise  their  usual  re- 
leases for  some  time  ahead,  including 
Fairbanks,   Hart,   and  Blackton   subjects. 

W.  A.  Robins  left  Sydney  in  the  Sonoma 
this  month  for  America,  having  been  ap- 
pointed manager  of  the  New  York  agency 
of  the  Co-operative  Film  Exchange.  Mr. 
Robins  is  a  well  known  figure  in  the 
Sydney  trade,  as  he  has  been  in  charge  of 
the  Co-operative  Exchange  here  for  some 
considerable  time. 

A  local  showman  who  has  just  returned 
from  a  business  trip  to  Singapore,  re- 
ports that  the  Spanish  influenza  had  all 
industry  paralized,  all  picture  theatres, 
schools,  etc.,  having  been  closed  for  several 
weeks,  without  any  prospect  of  imme- 
diate   opening. 

The  news  that  J.  F.  Gavin  may  return 
to  Australia  with  an  American  star  to 
produce  pictures  is  welcome  news  here,  as 


production  is  practically  at  a  standstill, 
no  local  subject  having  been  released  for 
several  months.  Now  that  the  war  is 
over,  it  is  hoped  that  money  will  be  forth- 
coming to  finance  a  regular  producing 
concern,  which  is  the  only  solution  to  the 
present   situation. 

The  difficulties  of  securing  freight  space 
recently  has  caused  a  very  acute  shortage 
of  films  during  the  past  few  months,  and 
importations  are  only  now  getting  back 
to  normal.  Most  of  the  exchanges  have 
been  hard  pressed  to  fulfill  release  dates, 
and   many   old   pictures  were  reissued. 

The  Ventura's  last  trip,  however, 
brought  full  supplies,  and  the  trade  js 
in  a  more  satisfactory  position.  Austral- 
asian Films,  Ltd.,  received  a  shipment  in- 
cluding twenty-four  feature  subjects, 
among  which  were  "The  Romance  of  Tar- 
zan," "Carmen  of  the  Klondyke,"  the  first 
batch  of  Hodkinson  features,  and  the  long 
awaited  Chaplin  comedy,  "Shoulder  Arms." 

During  1919  the  Australian  Fox  Film 
Corporation  contemplates  many  additional 
releases.  Last  year  this  concern  released 
only  one  feature  each  week,  but  this  policy 
has  been  changed  and  in  future,  in  addi- 
tion to  the  usual  weekly  release,  two  fea- 
tures extra  will  be  released  each  month. 

Fred  A.  Hughes,  the  Australasian  man- 
ager, states  that  the  past  year  has  been 
a  very  successful  one,  and  prospects  for 
1919  are  very  bright.  Early  releases  in- 
clude some  good  box-office  attractions,  in- 
cluding "Riders  of  the  Purple  Sage,"  "The 
Caillaux  Case,"  "The  Rainbow  Trail"  and 
"The    Scarlet    Pimpernel.'' 

The  ravages  of  Spanish  "flu"  in  New 
Zealand  are  dying  down  and  theatres 
throughout  the  Dominion  are  gradually 
opening.  Business  is  practically  back  to 
normal    In    the    larger    towns. 

The  danger  seems  to  be  over  as  far  as 
Australia  is  concerned,  though  several 
cases  are  still  in  quarantine,  and  all  in- 
coming vessels  are  being  closely  watched. 

The  Co-operative  Film  Exchange  is 
starting  the  new  year  well  by  the  pre- 
sentation of  the  big  Metro  Feature,  "To 
Hell  With  the  Kaiser,"  at  the  Sydney 
Town  Hall,  for  a  season  starting  January 
18th. 

This  exchange  reports  phenomenal  busi- 
ness with  Metro's  "Lest  We  Forget."  This 
picture  was  released  in  Sydney  on  October 
13th,  and  has  just  completed  bookings 
through  the  suburbs  this  week,  showing 
at  least  two  houses  each  night.  The  coun- 
try bookings  are  solid  up  to  the  end  of 
April,  not  one  vacant  night  being  avail- 
able. 

At  the  time  of  writing  Charlie  Chap- 
lin's "Shoulder  Arms,"  is  breaking  all  at- 
tendance records  in  four  of  the  continu- 
ous Sydney  theatres  under  the  direction 
of  Union  Theatres,  Ltd.  Anticipating  big 
business,  the  management  arranged  the 
screening  of  the  picture  at  the  four 
houses,  but  even  then  hundreds  of  people 
have  had  to  wait  for  later  sessions,  full 
houses  being  the  rule  at  every  screening. 

It  is  some  time  since  an  Australian 
subject  was  released  and  a  current  release, 
"Australia's  Own,"  though  billed  as  a  local 
production,  hardly  measures  up  to  this 
description,  as  it  was  produced  in  Papua, 
or  New  Guinea,  as  it  is  often  called.  "Aus- 
tralia's Own"  is  chiefly  entertaining  from 
a  scenic  and  educational  standpoint,  the 
story  being  a  mere  thread,  an*  badly  put 
together.  The  picture  was  made  by  J.  E. 
Ward,  who  had  a  lively  time  with  his 
production.  The  missionaries  considered 
the  story  of  a  white  man  marrying  a  na- 
tive girl  to  be  highly  objectionable,  and 
applied  to  the  administrator  for  an  order 
prohibiting  the  screening  of  the  film, 
which  was  granted.  They  also  tried  to 
stop  Mr.  Ward  from  taking  the  film  out 
of  the  country,  but  in  this  they  were  un- 
successful. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD    (International    Section) 


1671 


The  Pick  of 

the  Pictures 

for  Export 

The  widely  advertised  American-made  pictures — the  Ameri- 
can-made pictures  which  are  drawing  the  crowds  at  theatres 
in  their  native  country — these  are  the  preferred  "bets"  for 
the  foreign  buyer.    You  can  buy  most  of  the  big  successes 
without  looking  further  than  our  office. 

MARY  PICKFORD 

In  her  latest,  biggest,  and   most   artistic  productions   being 
made    for   the    First    National    Exhibitors'    Circuit.     "Daddy 
Long-Legs,"   from    the   wonderful    play   by   the    same   name, 
directed   by   Marshall   Neilan,   is   ready.     Two   other  big  re- 
leases   will    follow    shortly. 

ANITA   STEWART 

J-ust  now  the  talk  of  the  country  because  of  her  new  pic- 
tures  being  mr.de  under  the  management  of  Louis  B.  Mayer. 
"A   Midnight  Romance"  is  the  most  recent  one.     "Virtuous 
Wives,"   the   initial   release,   is  breaking  records   throughout 
the   country. 

NORMA  TALMADGE 

Working  under  ideal  conditions,  for  the  First  National  Ex- 
hibitors' Circuit,  Miss  Talmadge  is  doing  the  very  best  work 
of  her  spectacularly  successful  career. 

THE  ENTIRE  OUTPUT  OF  THE  FIRST  NATIONAL 

EXHIBITORS'  CIRCUIT 

(Excepting  the  new  Chaplin  releases) 

THE   ENTIRE   OUTPUT   OF   THE   UNITED  PICTURE 

THEATRES  OF  AMERICA 

With  stars  like  Florence  Reed,  Dustin  Farnum,  and  Kitty  Gordon 

^H 

DAVID  P. 

HOWELLS 

729  Seventh  Avenue 

New  York  City,  U.  S.  A. 

THE    MOVING    PICTURE    WORLD    (International    Section) 


March  22,  1919 


Satisfied  Customers 
Around  the  World 


In  America  and  in  foreign  lands  both  the  proof  and  the 
test  of  the  strength  and  popularity  of  Goldwyn  Pictures 
are  found  in  the  fact  that  exactly  the  same  important 
houses,  the  same  important  exhibitors,  the  same  powerful 
distributors  in  foreign  countries  are  presenting  Goldwyn 
productions  in  their  second  year  that  presented  them  in 
their  first  year. 

These  renewal  alliances  with  customers  and  distributors 
prove  what  we  in  America  term  the  "make-good"  values 
of  the  Goldwyn  name,  the  Goldwyn  stars  and  the  Gold- 
wyn stories. 

You  do  not,  as  you  know,  buy  for  a  second  time  those  things  that  dis- 
appointed you  when  you  bought  them  the  first  time.  The  foreign 
distributors  of  Goldwyn  have  made  money  with  our  productions  and, 
of  equally  great  importance,  they  have  built  increased  reputation  for 
themselves  by  handling  a  product  that  wins  respect  because  of  its 
quality 

GERALDINE  FARRAR  MADGE  KENNEDY 
MAE  MARSH  TOM  MOORE 

PAULINE  FREDERICK   MABEL  NORMAND 

and  the  .stories  of 

REX  BEACH 

—have  Name  and  Reputation  Values  and  Draw- 
ing Power  in  keeping  with  the  Goldwyn  Fame. 

Write  or  cable  us  today  for  the  representation  of  the  Goldwyn  name 
in  your  country  with  a  product  that  will  make  you  the  ideal  combina- 
tion of  profits  and  prestige. 


GOLDWYN  DISTRIBUTING  CORPORATION 

Samuel  Goldwyn      President 

Department   of   Foreign   Sales 
509  Fifth  Ave.,  New  York  City 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1673 


NO  LET-UP  IN  BUILDING  BOOM 


ADDITIONAL  evidence  that  there 
are  no  signs  of  abatement  in  the 
construction  of  new  motion  pic- 
ture theatres,  or  in  the  alteration  and 
enlargement  of  existing  houses,  as  well 
as  the  reopening  of  theatres  that  have 
been  closed  for  some  time,  is  shown  in 
the  accompanying  list.  It  covers  all  sec- 
tions of  the  country,  twenty  states  be- 
ing represented,  and  supplements  list 
published  on  page  1348  of  our  issue  of 
March  8. 

FAIRFIELD,       ALA.  —  Fairfield       Land 
Company      has      plans     by     Miller      & 
Martin,      Title      Guarantee      Building', 
Birmingham,  Ala.,   for  erection  of  moving 
picture    theatre    on   Gary   avenue,    to   cost 
$25,000. 

MOUNTAIN  HOME,  ARK.— W.  M.  De 
Lapp  plans  to  erect  moving  picture  the- 
atre here. 

CROCKETT,  CAL. — New  brick  and  con- 
crete moving  picture  theatre  will  be 
erected  by  Manuel  Mederion  at  corner 
Loring  avenue  and  Bay  street,  to  cost 
$10,000. 

ANSONIA,  CONN.— Harry  Hoffman,  of 
New  Haven,  is  having  plans  prepared  for 
alterations  to  Ansonia  Opera  House,  in- 
cluding tearing  out  stage. 

CRESTVIEW,  FLA. — Eric  Von  Axelson, 
Laurelhill,  Fla.,  plans  to  erect  moving  pic- 
ture  theatre  here. 

TAMPA,  FLA.  —  LaBelle  Amusement 
Company  has  plans  by  Fort  &  Parslow 
for  $125,000  theatre,  with  seating  capacity 
of    2,000. 

AUGUSTA,  GA. — Lenox  Theatre  Com- 
pany has  plans  by  G.  Lloyd  Preacher  for 
brick  and  reinforced  concrete  theatre,  with 
seating  capacitv  of  1,000  and  to  cost  about 
$50,000. 

MACON,  GA. — Combination  theatre,  of- 
fice and  auto  sales  building  will  be  erected 
by  G.   T.  Howard. 

CARBONDALE,  ILL. — Company  is  being 
organized  by  E.  W.  Atkinson,  with  $25,000 
capital,  to  erect  and  conduct  moving  pic- 
ture theatre,  with  seating  capacity  of 
about   1,000. 

CHICAGO,  ILL. — Ascher  Brothers,  220 
South  State  street,  have  plans  by  H.  L. 
Newhouse,  4630  Prairie  avenue,  for  an 
up-to-date  fireproof  moving  picture  thea- 
tre. 

DIXIE,  ILL. — Stock  company  is  in  pro- 
cess of  organization  to  provide  city  with 
first-class  ground  floor  theatre  at  First 
street  and  Galena  avenue,  in  new  J.  B. 
Countryman  Building.  An  option  has  been 
obtained  to  convert  building,  which  was 
originally  designed  as  a  department  store, 
into  an  up-to-date  theatre,  adapted  to 
moving  pictures,  vaudeville,  concerts,  etc. 

EDWARDSVILLE,  ILL. — F.  E.  Wan- 
nemaker  and  G.  S.  Headon,  of  Jackson- 
ville, have  leased  building  which  they 
propose  to  convert  into  moving  picture 
•theatre. 

MURPHYSBORO,  ILL. — Marlow  Broth- 
ers, Herrin,  111.,  have  plans  by  R.  Z.  Giel, 
1328  Walnut  street,  for  two-story  opera 
house.  60  by  180  feet,  to  cost  $50,000. 

HAMMOND,  IND. — Martin  Linz  and  Giles 
Warner  plan  to  erect  first-class  moving 
picture  theatre   opposite   post   office. 

INDIANAPOLIS,  IND.— C.  J.  Wacker, 
626  Law  Building,  has  contract  to  re- 
model two-story  theatre  building  for 
Lenwood  Amusement  Company,  to  cost 
$45,000. 

INDIANAPOLIS,  IND.— Barton  &  Olson, 
owners  of  Lyric  Theatre,  will  enlarge 
building  and  provide  mezzanine  floor 
leading  to  upper  seating  sections.  Im- 
provements will  cost  approximately  $200,- 
•  00. 

DAVENPORT,  IA. — Home  Theatre  at 
1718   W^st  Fourth   street,   formerly   owned 


by  Joseph  Brown,  has  been  purchased  by 
J.  C.  Hooper.  It  has  been  named  the 
Jewel. 

DUBUQUE,  TA. — Star  Theatre,  which 
has  been  closed  for  several  months,  will 
reopen  under  the  management  of  E.  H. 
Bower,  of  Detroit.  Mich. 

FORT  DODGE,  IA.- — Willis  Johnson  and 
others  plan  to  erect  $40,000  theatre,  with 
seating'   capacity   of  800. 

CRYSTAL  FALLS,  MICH. — Paul  Ander- 
son   Building    has    been    leased    by    George 

B.  Cook.  It  will  be  converted  into  a  first- 
class  moving  picture  theatre. 

FENTON,  MICH. — George  Weiltre  plans 
to  erect  theatre  and  store  building.  It 
is  reported  that  Mark  B.  Pack  will  oper- 
ate theatre. 

FLINT,  MICH. — Savoy  Moving  Picture 
and  Garage  Company  has  plans  by  George 

C.  Bachman  for  moving  picture  theatre, 
to  cost  $50,000.  Address  L.  S.  Sunlin, 
manager. 

KANSAS  CITY,  MO.— J.  R.  Griffith,  1912 
Linwood  boulevard,  has  contract  to  erect 
one-story  moving  picture  theatre,  50  by 
100  feet,  to  cost  $8,000. 

KANSAS  CITY,  MO. — Frank  E.  Smith, 
1713  East  12th  street,  plans  to  erect  mov- 
ing picture  theatre,  to  cost  $8,000. 

ST.  LOUIS,  MO. — Marcus  Loew  has  plans 
by  Thomas  W.  Lamb,  644  Eighth  avenue, 
New  York,  for  an  up-to-date  theatre  on 
Washington  avenue,  with  seating  capacity 
of  4,000  and  to  cost   $500,000. 

O'NEILL,  NEB. — Reported  that  new 
moving  picture  theatre  will  be  erected 
here  to  be  conducted  under  management 
oi  Frank  Campbell. 

PENSAUKEN,  N.  J. — Pensauken  Im- 
provement Association,  care  Robert  V. 
body,  24  South  Union  avenue,  is  having 
plans  prepared  for  one  and  two-story 
moving  picture  and  hall  building,  to  cost 
$4,000. 

TRENTON,  N.  J. — Taylor  Opera  House, 
care  Montgomery  Moses,  18  South  Broad 
street,  has  plans  by  W.  A.  Klemann,  First 
National  Bank  Building,  and  M.  H.  Mc- 
Elfatrick,  701  Seventh  avenue,  New  York, 
for  alterations  and  remodeling  store  fronts 
of  structure.  Improvements  will  cost 
$100,000. 

BROOKLYN,  N.  Y.  —  Herman  Wein- 
garten  plans  to  erect  theatre,  100  by  171 
feet,  at  Fulton  street  and  Howard  avenue, 
with  seating  capacity  for  3,000  people.  It 
will  be  known  as  the  Normandy  Theatre. 

BROOKLYN,  N.  Y. — Kingsway  Realty 
Corporation  has  purchased  site  for  vau- 
deville and  moving  picture  theatre,  with 
seating  capacity  of  1,900,  and  including 
roof  garden  to  accommodate  1,500  people. 

FAR  ROCKAWAY,  L.  I.,  N.  Y.— Jacob 
Schlesinger,  259  West  30th  street,  New 
York,  has  contract  to  erect  one-story  ad- 
■tion  to  theatre  r.nd  store  building  for 
Fanny  Jutkowitz,  2258  Mott  avenue,  to 
cost  $20,000. 

GOUVERNEUR,  N.  Y. — Forrester  Lodge 
plans  to  erect  lodge  and  theatre  building, 
to  cost  $50,000. 

SCHENECTADY,  N.  Y.— Thomas  W. 
Lamb,  644  Eighth  avenue,  New  York,  is  pre- 
paring plans  for  enlarging  Palace  The- 
atre. Seating  capacity  will  be  increased 
to  2,000  and  a  $10,000  pipe  organ  installed. 

UTICA  N.  Y. — W.  H.  Linton,  owner  and 
manager' of  Hippodrome  Theatre,  plans  to 
enlarge  building.  When  improvements 
are  completed  it  will  be  renamed  the  New 
Hippodrome  and  will  be  conducted  as  a 
high-class    photoplay    house. 

GLOVERSVILLE,  N.  Y.— Hippodrome 
Theatre  will  be  enlarged.  J.  Myer  Schine 
is  manager. 

NEW  YORK,  N.  Y. — City  Real  Estate 
Company,  176  Broadway,  has  plans  by  Her- 


bert J.  Krapp,  116  East  16th  street,  for 
two-story  theatre  and  store  building,  189 
by   213   feet,   to   cost   $100,000. 

RENSSELAER,  N.  Y.— Harry  Kramarth 
has  plans  by  Thomas  W.  Lamb,  New  York 
City,  for  moving-  picture  theatre  to  be 
erected  at  22  Chapel  street,  with  seating 
capacity   of  2,000. 

UTICA,  N.  Y. — Wilmer  and  Vincent  have 
purchased  Colonial  Theatre  from  Utica 
Construction  &  Realty  Company  and  plan 
to  expend  $100,000  in  making  improve- 
ments about  May  1.  Modern  heating  and 
ventilating  systems  will  be  installed. 

CANTON,  OHIO.— H.  H.  Timken  plans  to 
erect  a  $250,000  theatre  and  office  build- 
ing   in    downtown    district. 

CLEVELAND,  O.— Site  at  West  25th 
street  and  Loraine  avenue  has  been  pur- 
chased by  Rialto  Amusement  Company  up- 
on which  to  erect  $160,000  moving  picture 
theatre,  with  seating  capacity  of  1,500. 

CLEVELAND,  O.— Cleveland  Hippo- 
drome Theatre  Company  has  been  incor- 
porated with  $25,000  capital  by  Louis 
Grossman    and    Nathan    Loesers. 

FREMONT,  O. — S.  H.  Shively  is  prepar- 
ing plans  for  one-story  moving  picture 
theatre,   to   cost   $18,000. 

LIMA,  OHIO. — New  moving  picture  the- 
atre will  be  opened  on  site  of  Applas 
Block,  128  West  High  street,  by  J.  C. 
Tibbies,  Edward  Hawisher  and  others. 

MARTIN'S  FERRY,  OHIO.— Improve- 
ments are  to  be  made  to  Pastime  The- 
atre. 

MARIETTA,  O.— Hippodrome  Theatre 
now  in  course  of  construction  by  C.  and 
M.  Amusement  Company  at  cost  of  $75,- 
000,  will  open  for  business  about  May  1. 
O.   J.   Sybert  is  to  be  manager. 

ENID,  OKLA.-C.  G.  Harryman,  pro- 
prietor Royal  Theatre,  plans  to  erect  $75,- 
000   theatre   here   in   the   near   future. 

FORT  SILL,  OKLA.— Sum  of  $14,000  has 
recently  been  appropriated  for  purpose  of 
making  impiovements  to  Liberty  Theatre. 
Two  new  moving  picture  machines  will 
also  be  installed. 

BANGOR,  PA. — Henry  Weiss  is  having 
plans  prepared  for  one-story  moving  pic- 
ture theatre,  35  by  150  feet,  to  cost  $20,000. 

CARBONDALE,  PA. — A.  Farrell  and 
James  Paul  are  reported  being  interested 
in  a  project  to  erect  a  $250,000  theatre 
here  during  coming  year.  Proposed  site 
is  on  North  Main  street,  between  Park 
Place  and  Salem  avenue. 

EASTON,  PA.— John  M.  Snyder,  Trust 
Building,  is  preparing  plans  for  $25,000 
moving  picture  theatre,  store  and  apart- 
ment  building.  , 

NEW  CASTLE,  PA. — New  Castle  Lum- 
ber &  Construction  Company  has  contract 
to  remodel  front  of  moving  picture  thea- 
tre for  Coliseum  Theatre,  to  cost  $2,500. 

NEW  CASTLE,  PA. — West  Penn  Photo 
Play  Company  has  plans  by  C.  C.  and  A. 
L.  Mayer,  Mercantile  Building,  for  mov- 
ing picture  theatre,   60  by  160  feet. 

PHILADELPHIA,  PA. — H.  H.  Kline,  536 
Mifflin  street,  is  preparing  plans  for  mov- 
ing picture  theatre,  with  seating  capacity 
of  1,000. 

RANGER,  TEXAS. — W.  T.  Flippin  and 
W.  A.  Suddeth  will  erect  theatre  and  hotel 
building. 

EAU  CLAIRE,  WIS. — Hoeppner,  Bart- 
lett  Company  have  contract  to  erect  an 
addition  and  make  alterations  to  moving 
picture  theatre  for  Michael  Horns  and  L. 
Seyferth. 

MARINETTE,  WIS. — Coffey  Brothers 
have  plans  by  D.  Hubert,  Menomonie,  Wis., 
for  $10,000  moving  picture  theatre. 

RIVERTON,  WYO. — Site  has  been  pur- 
chased by  Lee  Mote  upon  which  to  erect 
theatre,  50  by  140  feet,  with  seating- 
capacity   of    r.  on. 


1674 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


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Live   News   from   Everywhere 


gUggJW  m  M't  ftd  Wt  Ml  Ml  Mi  faff  ftM  wtJ 


ROCHESTER  SHOWMEN  NOT  COMPLAINING 

A  Wave  of  Prosperity  Has  Swept  Over  City 
and  Theatre  Receipts  Are  Largest  on  Record 


ROCHESTER  exhibitors  are  not  com- 
plaining a  bit  about  business,  but 
on  the  contrary  are  sitting  tight  and 
counting  the  biggest  receipts  they  ever 
raked  in.  It  is  not  occasionally  either, 
but  has  come  to  be  a  regular  thing  for 
over  a  month  now.  Business  is  not  only 
good,  it  is  exceptionally  good,  "the  best 
ever"  as  more  than  one  manager  will  ad- 
mit. 

A  wave  of  marked  prosperity  has  swept 
over  the  city  since  the  cessation  of  hos- 
tilities and  the  merchants  generally  have 
been  doing  an  unusually  heavy  business. 
In  an  effort  to  ascertain  just  how  this 
prosperity  affected  the  theatres,  a  careful 
canvass  was  made  by  the  representative 
of  Moving  Picture  World. 

Crowds  are  being  turned  away  from 
all  the  houses  night  after  night,  and  the 
matinees  are  showing  to  capacity  nearly 
every  day  in  the  week.  Where  it  used 
to  be  a  simple  matter  to  walk  into  a 
moving  picture  show,  now  one  is  con- 
fronted every  afternoon  and  evening  by 
crowded  lobbies  and  unusually  long  lines 
on   the  streets. 

Competition  Is  Keen. 
Competition  among  the  picture  theatres 
is  keener  than  ever,  the  shows  are  of 
better  quality  and  the  managers  are  mak- 
ing no  effort  to  cut  the  length  of  the 
program. 

It  is  estimated  that  Rochester  normally 
spends  an  average  of  about  $40,000  a 
week  for  its  theatrical  amusements.  At 
present  the  total  is  running  from  $60,000 
to  $70,000  a  week,  an  increase  of  over 
fifty  per  cent.  Practically  every  theatre 
manager  admits  that  he  is  at  least  twen- 
ty-five per  cent,  further  ahead  than  he 
was    last    year,    and   this    in    spite    of    the 


epidemic  closing  earlier  in  the  year  and 
that   last   year   business   was    booming. 

It  will  readily  be  seen  that  the  tax  on 
theatre  tickets  in  Rochester  amounts  to 
about  $1,000  a  day.  Local  managers  are 
without  exception  of  the  opinion  that 
the  decision  not  to  increase  this  tax  is 
a  great  boon  to  the  theatres.  The  ten- 
dency seems  to  be  to  slightly  lower  prices, 
rather  than  increases  in  general  business! 
and  it  is  believed  that  the  public  would 
take  unkindly  to  increases  at  this  time. 

Patronage  of  the  picture  theatres  is 
not  confined  to  any  one  type  or  quality 
of  picture,  both  the  low  priced  and  the 
high  prices  theatres  have  felt  the  effects 
of  big  business  for  the   past  month. 


St.  Louis  News  Letter 

Attempt  to  Rob  King's  Theatre. 

WHEN  Charles  A.  Humfeld,  of  this 
city,  drove  his  automobile  past 
King's  Theatre  here  early  in  the 
morning  recently  he  saw  a  man  in  front 
of  the  moving  picture  house,  apparently 
on  guard.  Humfeld  called  policemen,  who 
found  the  night  watchman  inside  badly 
frightened,  and  the  safe  "soaped"  ready 
to  be  blown.  Fuses,  percussion  caps  and 
an  ounce  of  nitro-glycerine  were  on  the 
floor. 

Angelo  Cafferrata,  the  watchman,  told 
the  police  that  he  heard  a  crash  of  glass 
in  the  front  of  the  theatre,  and  found 
two  men  in  the  office.  A  third  burglar 
surprised  him,  backed  him  into  the  audi- 
torium, and,  at  the  point  of  a  pistol,  forced 
him  to  be  quiet,  while  a  fourth  man  acted 
as  a  lookout  in  front.  The  men  prepared 
to     blow     open     the     safe    containing     the 


Saturday   night   and   the    Sunday   receipts 
The  police  believe  the  lookout  saw  them 

approaching  and  warned  those  inside. 
The  Legislators  Were  Sufficiently  Old. 

At  Jefferson  City,  Mo.,  naughty  "cut 
outs"  of  films  passed  on  by  the  Missouri 
State  Board  of  Censors  were  shown  to 
legislators  in  the  chamber  of  the  house 
here  recently  by  the  Pennsylvania  board. 
They  were  used  as  an  argument  for  the 
bill  now  before  the  legislature  providing 
for  a  State  Board  of  Censors  of  Missouri. 
Only  legislators  21  years  old  or  over  were 
admitted,  which  allowed  all  to  attend. 

McKee  Joins   Board  of  Trade. 

With  the  admission  of  George  McKee 
local  manager  for  the  Fox  Film  Corpora- 
tion, into  the  St.  Louis  Film  Board  of 
Trade  the  local  exchangemen's  organiza- 
tion becomes  100  per  cent,  perfect  in  mem- 
bers, every  exchange  manager  in  the  city 
having  joined. 

King's  Under  New  Management. 

A  capacity  audience  attended  the  open- 
ing of  the  King's  Theatre,  under  new  man- 
agement. The  house,  which  has  been  re- 
modeled, is  now  the  home  of  Paramount 
and  Artcraft  pictures.  Louis  K.  Sidney 
is  managing  director. 

Personal  and  News  Items. 

Isadore  Sclank,  brother  of  I.  Schlank, 
who  controls  the  Capitol  Film  Company, 
of  Indianapolis,  has  succeeded  "Daddy" 
Hoyt  as  manager  of  the  St.  Louis  branch 
of  the  company. 

William  Farrell  has  been  appointed  spe- 
cial representative  for  the  Standard  Film 
Corporation   for  eastern   Missouri. 

"Victoria  Cross,"  adapted  from  the  fam- 
ous story,  "Five  Nights,"  will  open  the 
week  of  March  15  at  the  Royal  Theatre 
here  for  an  extended  engagement. 

"The  Heart  of  Humanity"  closes  a 
phenomenal  four  weeks'  engagement  at 
the  Royal,  during  which  time  over  100,000 
persons  witnessed  the  picture. 


)Hinii«)inniifii)i)imniwiu)i)iini«iinii!)niB<ii)iniiMnmniuiuiWMiii  i  \  iHBiuiunfiiiiiiiiBiiiiiiiii  i 


iinfi>(WiiiniiiMiii[itMiM!iiiiinii«itHniiiiMittHiniiiniffiiiniinBHiHH»ipiiiinniifitiiniin«iii>unn 


"The  Silk  Lined  Burglar"  Is  a  Smooth  Universal  Article,  Featuring  Priscilla  Dean  and  Sam  De  Grasse. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1675 


SAN  FRANCISCO  TO  HAVE  NEW  ORDINANCE 

City  Authorities  and  Film  Trade  Get  Together 
on  Proposed  Measures  to  Reduce  Fire  Hazards 


Elliott  Dexter. 

Mostly    Better    in    Cecil    B.    De  Mille's 
Artcraft.  "For  Better,  for  Worse." 

Canadian  News  Letter 

Allen's     llluiir    Street    House    Opens. 

ALLEN'S  Bloor  Street  Theatre,  Bloor 
and  Bathurst  streets,  Toronto,  was 
formally  opened  March  10.  The  new 
theatre  is  a  model  of  beauty,  seats  about 
1,100  people  and  has  all  the  latest  con- 
structional features — in  addition  to  ex- 
ceptional beauty  of  design  and  finish. 
The  theatre  opened  under  the  manage- 
ment of  Herb  Jennings,  a  pioneer  exhib- 
itor of  Canada,  while  the  concert  orches- 
tra is  under  the  direction  of  Ernest  John- 
son, L.  R.  A.  M.,  a  Toronto  violin  soloist 
of  renown.  Mr.  Johnson  gained  his  mu- 
sical education  in  London  and  Brussels 
where  he  secured  his  coveted  title.  He 
has  been  on  several  concert  tours  through 
Canada  and  at  one  time  he  was  first 
violinist  of  the  Pittsburgh  Orchestra  un- 
der Emil  Powe.  Later  he  was  first  violin- 
ist of  the  Toronto  Symphony  Orchestra. 

The  adopted  policy  of  the  theatre  is  to 
change  programs  twice  weekly,  new  pic- 
tures being  shown  on  Monday  and  Thurs- 
days. The  first  presentation  was  Cecil 
B.  DeMille's  "Don't  Change  Your  Hus- 
band" while  the  attraction  during  the 
last  half  of  the  opening  week  was 
Maurice  Tourneur's  "Sporting  Life."  The 
latter  picture  had  already  had  its  first 
run  in  Allen's  downtown  theatre  in 
Toronto. 

Alhambra    Theatre     Near    Completion. 

It  is  rather  interesting  to  note  that  the 
Paramount  Theatres,  Limited,  is  putting 
on  the  finishing  touches  to  the  Alhambra 
Theatre  on  Bloor  street,  Toronto,  only  a 
few  yards  from  the  Allen  Bloor  Theatre. 
The  Alhambra  is  a  replica  of  the  theatre 
bearing  the  same  name  in  London,  Eng- 
land. This  house  is  to  open  during  the 
first  week  in  April.  The  Alhambra  will 
seat  1,500  persons  on  the  two  floors.  The 
constructional  features  include  a  com- 
plete stage  so  that  the  controlling  in- 
,  terests  may  add  dramatic  road  attractions 
or  vaudeville  if  desired. 

Between  the  two  theatres  is  the  Mad- 
ison Theatre,  which  has  always  been  one 
of  the  most  influental  uptown  houses  in 
Torotno.  The  Madison  is  owned  by 
J.  C.  Brady,  president  of  the  Moving  Pic- 
ture Exhibitors'  Protective  association  of 
Ontario. 

Regal    Films    to    Distribute   Ford, 
anada  now  has  a  third  Canadian  scenic 
and    news    release    in    moving    pictures. 

The  latest  addition  to  the  field  is  the 
Ford  Educational  Monthly,  which  is  to 
be  distributed  in  Canada  by  Regal  Films, 
Limited,  through  its  six  offices.  This 
follows  right  on  the  heels  of  the  an- 
nouncement that  the  Regal  Company- 
would    handle    the    Canadian    distribution 


THE  local  fire  authorities  are  making 
progress  in  the  framing  of  a  new 
ordinance  regulating  the  handling 
and  storage  of  moving  picture  films  and 
have  the  active  co-operation  of  all 
branches  of  the  business  in  obtaining 
the  data  desired.  The  Film  Exchange 
Board  of  Trade  recently  appointed  a  com- 
mittee to  assist  Fire  Chief  Murphy;  this 
consists  of  Marion  H.  Kohn,  of  Consoli- 
dated; M.  H.  Lewis,  of  Famous  Players- 
Lasky,  and  Louis  Reichert,  of  Metro. 
Film  managers  generally  approve  the  step 
that  is  being  taken,  stating  that  in  sev- 
eral instances  it  will  mean  the  installa- 
tion of  improvements  they  have  sought 
in  vain  in  the  past  from  the  owners  of 
buildings  to  whom  high  rentals  are  be- 
ing  paid. 

Surprise  Dinner  For  Eugene  H.  Roth. 
The  forty-fifth  birthday  of  Eugene  H. 
Roth,  managing  director  of  the  Califor- 
nia and  Portola  theatres,  was  celebrated 
on  the  evening  of  February  21  with  a 
surprise  dinner  party  at  his  home,  ar- 
ranged by  Mrs.  Roth.  The  guests  were 
E.  O.  Childs,  of  the  Pathe  Exchange,  Inc.; 
Herman  Wobber,  of  the  Famous  Players- 
Lasky  Corp.;  Herbert  Rothschild,  presi- 
dent of  the  Market  Street  Realty  Com- 
pany, which  owns  the  two  theatres;  Ken- 
nett  C.  Beaton,  "K.  C.  B.,"  New  York 
American;  Dr.  Harris,  house  physician; 
Mr.  Golden  and  Mr.  Rosenblatt.  Herman 
Heller  and  several  of  his  men  from  the 
California  Theatre  gave  a  complimentary 
concert. 

Puramount-Artcraft    News. 

J.  W.  Allen,  formerly  manager  of  the 
San  Francisco  office  of  the  Famous  Play- 
ers-Lasky  Corp.,  but  for  the  past  year 
connected  with  the  main  office  as  special 
representative,  spent  a  week  in  this  city 
late  in  February,  this  being  his  first 
visit  here  since  his  promotion. 

J.  J.  Halstead,  formerly  branch  man- 
ager at  Los  Angeles,  is  now  connected 
with   the   San    Francisco   office. 

Vernon  R.  Moore  has  been  given  his 
release  from  the  service  and  has  been 
sent  to  Portland,  Ore.,  to  assist  manager 
C.    M.    Hill. 

W.  W.  Vaughan,  formerly  of  the  pub- 
licity department,  is  also  out  of  the  ser- 
vice and  is  filling  a  position  in  the  local 
office. 

Nasser  Brothers  Expand, 

Nasser  Brothers,  who  conduct  the  Pal- 
ace and  Castro  theatres,  have  purchased 
the  Victoria  Theatre  on  Sixteenth  street 
and  will  inaugurate  policies  that  have 
made     their    other    theatres    successful. 

House   Records    Smashed. 

All  records  for  receipts  were  broken 
recently  by  the  Imperial  Theatre  during 
the  engagement  of  "Don't  Change  Your 
Husband,"    the   total    for   the   week   being 

of  Select  Pictures.  The  arrangement 
whereby  the  Regal  Company  was  ap- 
pointed the  distributing  agency  became 
operative  on  March  1.  The  Ford  Motor 
Company  of  Canada,  Limited,  has  charge 
of  the  Canadian  edition  of  the  Ford 
Monthly. 
Canadian   Universal   Has   "Seeing   Canada." 

The  Canadian  Universal  Film  Company 
is  making  a  specialty  of  the  "Seeing 
Canada"  educational  series,  instalments 
of  which  are  released  once  each  fort- 
night. These  pictures  were  produced  by 
the  Exhibits  and  Publicity  Bureau  of  the 
Department  of  Trade  and  Commerce,  Ot- 
tawa. 
Specialty    Film    Releasing    Pathe    News. 

The  Specialty  Film  Import,  Limited, 
Pathe  distributors,  are  also  releasing  the 
British-Canadian  Pathe  News  twice  each 
week.  These  releases  are  of  a  purely 
topical   nature. 


about  $2,000  in  excess  of  the  receipts  of 
any  week  during  the  past  eight  years. 
Clever  advertising  on  the  part  of  man- 
ager Partington  did  much  to  help  turn 
the  trick. 

Jewel   Theatre  to  Reopen. 

Announcement  has  been  made  that  the 
Jewel  Theatre,  Market  street,  near  Se- 
venth, is  to  be  reopened  at  an  early  date 
by  Max  Blumenfeld,  of  the  Broadway 
Theatre.  This  house  was  opened  about 
a  year  ago  and  was  closed  in  a  few 
months  after  sustaining  heavy  losses.  It 
adjoins  the  Rialto  Theatre  and  is  the 
farthest  removed  from  the  business  dis- 
trict of  any  of  the  downtown  theatres. 

Charles    I.    Luntz    Lands. 

Charles  I.  Luntz,  who  recently  resigned 
as  salesman  for  the  General,  has  accepted 
a  position  as  road  man  for  the  World 
Film   Corp. 

Alameda     Theatres     Under     One     manage- 
ment. 

Messrs.  Kalisky,  Lamb  &  Rosenthal 
have  purchased  the  Alameda,  Park  and 
Strand  theatres  at  Alameda,  Cal.,  an  east- 
Bay  suburb  of  San  Francisco.  All  three 
houses  will  be  operated  for  the  present, 
but  one  or  more  may  be  closed  should 
occasion  require.  The  Strand,  or  Ham- 
blin,  as  it  was  formerly  known,  is  the 
largest   and   most   modern    of   these. 

"Mickey"     Moved     to     Portola     Theatre. 

"Mickey,"  which  recently  broke  records 
at  the  California  Theatre,  was  moved  to 
the  Portola  Theatre  for  a  week's  run, 
following  this  engagement.  Another  pro- 
duction was  to  have  been  shown  at  the 
Portola  Theatre,  but  opposition  to  this 
developed  and  a  change  was  made  at  the 
last  moment.  In  spite  of  the  lack  of 
advance  advertising  a  big  business  re- 
sulted. 

Here    and    There   in    the   Trade. 

M.  A.  Hulling,  formerly  San  Francisco 
salesman  for  Pathe,  is  now  covering  the 
Northern  California  territory,  and  W. 
"Barney"  Benard  is  covering  the  local 
field. 

Frank  L.  Browne,  formerly  in  charge 
of  the  Alhambra  Theatre,  San  Francisco, 
is  now  manager  of  the  New  Fillmore 
Theatre. 

The  Empress  Theatre  at  Twenty-eighth 
and  Church  streets,  San  Francisco,  has 
been    reopened    by    M.    Blache. 

Mike  Rosenberg,  of  the  De  Luxe  ex- 
change, Seattle,  Wash.,  was  a  recent  vis- 
itor in  San  Francisco  and  will  visit  Los 
Angeles    before   returning   home. 

The  Bijou  Theatre  at  Visalia,  Cal.,  is 
now  being  conducted  by  Mr.  Matsxio,  the 
former    owner    having    died. 

Lucindo  Freitas,  Stockton,  Cal.,  is  en- 
larging his  theatre  by  the  addition  of 
about   three  hundreds   seats. 

R.  F.  Cohen  and  J.  Kubey,  of  San  Fnan- 
cifco,  have  purchased  the  Fremont  Thea- 
tre at  Camp  Fremont,  Cal.,  but  instead 
of  operating  it,  as  was  generally  expected, 
have    taken   out   the   equipment. 

Pan  Markowitz,  formerly  of  the  Lin- 
coln Theatre,  has  been  made  manager  of 
the  Liberty  Theatre  on  North  Beach.  San 
Francisco,  Cal. 


Strong  Melodrama  in  "C'nmbric  Mask." 
Vltagraph's  "The  Cambric  Mask,"  star- 
ring  Alice  Joyce,  is  an  ambitious  under- 
taking on  the  part  of  Tom  Terriss,  the 
director  of  Miss  Joyce's  productions.  The 
Robert  W.  Chambers'  novel  of  the  same 
title  from  which  the  photoplay  was  made 
offers  spectacular  opportunities  in  those 
scenes  which  depict  the  secret  assem- 
bling of  the  night  riders.  Vast  vistas 
are  presented  in  making  a  photographic 
record  of  the  mysterious  gathering  oi 
these  ghostly  horsemen. 


1676 


THE  MOVING  PICTURE  WORLD 


BUTTERFIELD  TO  GET  THREE  NEW  HOUSES 

Lansing,  Kalamazoo  and  Flint  Will  Be  Scenes 
of    the    Colonel's    Future    Building    Activities 


COL.  W.  S.  BUTTERFIELD,  of  the  But- 
terfield Circuit,  was  recently  in  De- 
troit and  confirmed  the  report  that 
he  would  extent  his  chain  of  houses  this 
year.  Col.  Butterfield  would  have  built 
in  191S  had  it  not  been  for  the  war  and 
the    inability   to   get   materials. 

Arrangements  are  all  completed  and 
contracts  practically  let  for  a  new  the- 
atre on  Washington  avenue  in  Lapsing 
that  will  seat  1,750  and  be  exclusively  for 
motion  pictures.  The  size  of  the  building 
will  be  99  by  lfi5.  Work  will  start  within 
a  few  weeks  to  have  the  theatre  ready 
by  next  fall. 

There  will  be  a  new  Butterfield,  Theatre 
in  Kalamazoo  that  will  seat  1,150  and  be 
exclusively  for  pictures.  The  Majestic 
will  go  to  vaudeville  on  May  1  in  con- 
junction with  big  special  pictures,  and 
next  fall  Majestic  will  be  exclusively  for 
vaudeville,  with  pictures  in  the  new 
house. 

Col.  Butterfield  has  taken  a  lease  on 
the  Royal  Theatre,  Flint,  and  will  im- 
mediately remodel  same  so  that  it  will 
seat  about  500  people.  It  is  to  be  ex- 
clusively for  pictures. 

These  are  the  extent  of  the  contem- 
plated building  activities  for  the  But- 
terfield   circuit    for    the    summer    of    1919. 

Goyette  Acquires   Houdini  Rights. 

R.  E.  Goyette,  representing  the  Goyette 
productions,  has  purchased  the  lower 
Michigan  rights  to  the  Houdini  serial, 
"The  Master  Mystery."  He  has  inaugu- 
rated a  publicity  and  advertising  cam- 
paign that  will  cost  nearly  $2,500.  There 
are  now  150  billboards  in  Detroit  alone 
advertising  the  serial,  each  with  24  sheets. 
They  will  remain  up  the  entire  month  of 
March. 

Mr.  Goyette  has  arranged  for  the  sell- 
ing and  booking  through  the  Arthur  S. 
Hyman  Attractions,  202  Film  building, 
where  he  also  makes  his  office.  No  sooner 
had  Mr.  Hyman  arranged  for  the  selling 
than  he  got  in  touch  with  Charles  G.  Bran- 
ham  at  the  Majestic  Theatre  and  secured 
a  contract  for'first-run  in  Detroit  for  the 
15-weeks  of  the  serial.  It  is  the  first  time 
in  the  history  of  that  theatre  that  a  serial 
has  ever  been  shown. 

Bicycled   Film   to   Satisfy   Crowds. 

"Hearts  of  the  World"  played  the  Ma- 
jestic Theatre,  Kalamazoo,  Feb.  26  and  27, 
giving  three  shows  daily,  capacity  every 
performance.  On  the  last  night  show  of 
the  second  day,  about  750  people  were 
standing  in  front  of  the  theatre  after  the 
last  show  had  started.  O.  L.  Winslow,  rep- 
resenting the  picture  for  the  Hyman  At- 
tractions, did  not  want  to  disappoint  the 
throng  so  he  got  George  Spaeth,  of  the 
Fuller  Theatre,  on  the  phone  and  asked 
if  arrangements  could  be  made  to  bicycle 
the  film  over  to  the  Fuller.  George  was 
agreeable,  so  Mr.  Winslow  announced  to 
the  crowd  outside  that  they  should  go  to 
the  Fuller  where  the  picture  would  also 
be  shown  that  evening  and  that  there 
were  plenty  of  available  seats. 

This  was  the  second  engagement  in 
Kalamazoo  for  "Hearts  of  the  World"  and 
business  was  even  bigger  than  on  the  first 
trip. 

Newman  Controls  Sturgis. 

Carl  Newman,  who  has  the  Strand  Thea- 
tre, Sturgis,  Mich.,  has  taken  over  the 
Crystal  from  Leo  Kane,  which  gives  him 
complete  control  of  the  town.  Mr.  New- 
man built  the  Family  Theatre,  Greenville, 
which  he  sold  after  six  months.  Then  he 
went  to  Charlotte,  established  the  Arcade 
and  sold  it  to  Ray  Hancock.  Not  long  ago 
he  bought  the  Strand  in  Sturgis  from  O. 
M.    Grubb. 

"Heart  of  Humanity"   Going   Strong. 

"The  Heart  of  Humanity"  will  play  an 
indefinite    engagement    at    the    Broadway- 


Strand  Theatre,  Detroit,  following  "The 
Unpardonable  Sin."  Manager  W.  D.  Ward, 
of  Jewel  Productions,  Detroit,  has  booked 
it  over  the  entire  Fitzpatrick  &  McElroy 
circuit;  Bijou,  Bay  City;  Frank,  Saginaw; 
Orpheum,  Flint;  Majestic,  Port  Huron; 
Majestic,  Jackson;  Elite,  Kalamazoo  and 
Empress,  Grand  Rapids,  all  for  long  runs. 

Personal  and  News  Items. 

The  Empress  Theatre,  Grand  Rapids, 
which  plays  Keith  vaudeville,  has  booked 
••Mickey"  for  the  week  of  April  7th.  On 
that  occasion  Manager  Rosebaum  will  omit 
several  of  the  regular  vaudeville  acts 
for  the  picture.  He  has  already  rebooked 
it  for  a  week  in  May. 

Stanley  W.  Hatch  has  resigned  as  man- 
ager of  the  Metro  exchange  in  Detroit 
and  is  succeeded  by  M.  C.  Hughes,  form- 
erly with  the  Metro  exchange  in  Chicago. 
At  one  time  Mr.  Hughes  was  district  man- 
ager in  Canada  for  Metro. 

H.  K.  Moss,  Triangle  manager,  has  just 
completed  a  deal  with  the  Majestic  Thea- 
tre whereby  that  playhouse  will  show  the 
Triangle  Keystone  Sennett  comedies.  The 
first  "Fatty  and  the  Broadway  Stars,"  was 
shown  at  the  Majestic  the  week  of  March 
2. 

"The  Midnight  Patrol,"  a  Select  spe- 
cial, is  going  exceptionally  well  all  over 
the  territory,  according  to  J.  O.  Kent,  local 
manager.  This  picture  had  a  week  run 
at  the  Majestic  and  four  days  at  the  Lib- 
erty. 

The  Madison  Theatre,  Detroit,  celebrated 
its  second  anniversary  the  week  of  March 
2.  This  is  a  John  H.  Kunsky  enterprise. 
The  theatre  is  enjoying  the  best  business 
in  its  history.  Tom  D.  Moule  is  the  house 
manager. 

Plans  are  being  drawn  for  a  Hippodrome 
Theatre  in  the  downtown  section  of  De- 
troit that  will  seat  3,000  people.  Howard 
Crane  is  drawing  the  plans.  Mr.  Kunsky 
is  non-commital  as  to  where  the  location 
is  and  when  actual  work  will  start. 

"Wanted  for  Murder"  had  big  business 
the  week  of  March  2  at  the  Washington. 
The  opening  Sunday  was  nearly  the  house 
record. 

George  DeBute,  manager  of  the  Exhib- 
itors Mutual  exchange,  has  redecorated 
and   improved   the   exchange. 

Arthur    S.    Hyman    Attractions,    of    De- 


March  22,  1919 

troit,  have  taken  the  Michigan  rights  to 
the  Outing-Chester  pictures. 

Fred  Beardslee,  operating  the  Star  and 
Temple  theatres,  Sault  St.  Marie,  was  a 
recent   Detroit   visitor. 

Ed  Taylor,  road  salesman  for  Metro,  has 
resigned  to  enter  the  oil  business  in  Tul- 
sa,   Okla. 

W.  S.  McLaren,  of  Majestic,  Jackson, 
has  signed  a  new  contract  for  the  Naz- 
imova   pictures   through  Metro. 

Joe  Optner  has  sold  his  Tillman  Thea- 
tre, 957  Michigan  avenue,  Detroit,  but 
will  continue  to  operate  the  Olympic  and 
Jewell  theatres. 

J.  L.  Wright  has  been  appointed  assist- 
ant manager  of  the  Regent  Theatre  by 
W.   D.   Ascough,   house   manager. 

H.  N.  Nelson,  Detroit  producer,  an- 
nounces the  sale  of  his  first  feature,  "The 
Mystery  Man,"  to  the  Arrow  Film  Co.,  of 
New    York   City. 


Indianapolis  News  Letter 

Mecca     Theatre    Company    Incorporates. 

THE  Mecca  Theatre  Company,  of  Mari- 
on, Indiana,  has  filed  articles  of  in- 
corporation with  the  secretary  of 
state  at  Indianapolis.  The  capital  stock  is 
announced  as  $10,000  and  the  business  of 
the  company  is  given  as  the  buying,  sell- 
ing and  owning  of  motion  picture  the- 
atres. The  company  will  operate  a 
motion  picture  theatre  at  the  corner  of 
Thirtieth  and  Washington  streets.  The 
directors  are  William  Howard  Swanger, 
Joseph  P.  Murphy,  James  S.  Hawkins,  and 
Bartley    McClain. 

New   Theatre   for   Brazil. 

A  Chicago  concern,  whose  name  has  not 
been  announced,  has  taken  a  long  lease 
on  the  vacant  lot  formely  occupied  by 
the  Brosius  department  store,  at  Brazil, 
Ind.,  and  is  preparing  plans  for  the  erec- 
tion of  a  handsome  new  motion  picture 
theatre.  The  lot  has  a  frontage  of  60 
feet  and  is  120  feet  deep,  and  is  cen- 
trally   located. 

Sipe   Theatre    Puts    in   Pictures. 

Merrill  Moore,  proprietor  of  the  Sipe 
and  Paramount  theatres  at  Kokomo,  Ind., 
has  announced  a  change  of  policy  in  re- 
gard to  the  first  mentioned  theatre,  which 
has  heretofore  been  devoted  to  legitimate 
productions,  to  go  into  effect  immediately. 
In  the  future  the  Sipe  will  be  conducted 
as  a  first  class  motion  picture  and  vau- 
deville theatre.  New  equipment,  includ- 
ing two  new  screens  and  a  new  electric 
system,  is  being  installed. 

Improving    Lafayette    Orpheum. 

The  Orpheum  Theatre  at  Lafayette, 
Ind.,  will  remain  closed  for  a  short  time 
while  workmen  complete  extensive  re- 
pairs and  improvements  on  the  lobby  and 
interior   of  the  house. 


"The    Eternal   Magdalene" 

Goldwyn's  Big  Conception. 


Salt  Lake  City  News  Letter 

Salt    Lake    Business    Is    Good. 

AN  ERA  of  prosperity  such  as  was 
before  been  experienced  in  the  mo- 
tion picture  business  is  now  opening 
according  to  the  predictions  of  local  the- 
atre and  film  men.  From  all  parts  of  the 
territory  supplied  from  Salt  Lake  City 
business  is  picking  up  at  an  unusual 
rate,  and  the  theatres  within  the  city  have 
never  done  better  business  than  at  the 
present  time. 

In  a  measure  the  profits  now  coming  in 
promise  to  make  up  for  the  loss  suffered 
during  the  closing  incidental  to  the  in- 
fluenza epidemic  of  last  October  and  No- 
vember. 

Reports  that  the  closing  of  the  district 
office  of  the  Famous  Players-Lasky  Cor- 
poration in  this  city  is  contemplated,  is 
vigorously  denied  by  Louis  Marcus,  dis- 
trict manager.  Mr.  Marcus  says  that  the 
office  has  never  done  more  business  nor 
faced  better  prospects  than  at  the  present 
time,    and    that    any    report    that    the    Salt 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1677 


Lake  office  is  to  be  abandoned  is  entirely 
without   foundation. 

Local    News   Items. 

Joe  Brandt,  assistant  treasurer  of  the 
Universal  Film  Exchange  Company,  was 
recently  in  the  city  en  route  to  Universal 
City,  Calif. 

J.  W.  Heisam,  special  representative  of 
the    Triangle,    was    another    visitor. 

M.  H.  Kuhn,  local  manager  for  the 
Western  Triangle,  will  leave  next  week 
for    California    for    a    brief    vacation. 


NEWARK  IS  TO  HAVE  A  3,000  SEAT  HOUSE 

The  New  Theatre  Is  Shortly  To  Be  Erected  at 
Corner  of  Branford  Place  and  Nutria  Street 


Washington  News  Letter 

Payette    Returns    to    Exhibiting. 

JOHNNY  PAYETTE  is  back  in  the  ex- 
hibiting end  of  the  business.  He  is 
now  assistant  manager  of  Crandall's 
Metropolitan  Theatre.  He  was  for  a  long 
time  with  the  General  Film  Company 
as  salesman,  assistant  manager  and  in 
charge  of  the  Baltimore  sub-branch.  He 
was  a  member  of  a  concern  formed  in 
Washington  for  the  handling  of  State 
rights  productions,  and  later  was  sales- 
man and  assistant  manager  at  other 
large   exchanges. 

Mr.  Payette  was  recently  released  from 
the  army,  and  since  then  has  been  em- 
ployed as  a  traveling  film  salesman.  At 
the  Metropolitan  he  succeeds  Zeb  Clark, 
who  goes  to  the  Apollo  Theatre,  in  the 
northeast  section,  as  manager.  This  posi- 
tion became  vacant  some  time  ago  when 
Steve  Eilbacher  was  transferred  to  the 
Savoy  as  manager,  relieving  Joseph  P. 
Morgan,  who  became  general  superinten- 
dent of  all  of  the  Crandall  theatres. 

The  appointment  as  manager  of  the 
Apollo  Theatre  comes  as  a  promotion  to 
Mr.  Clark,  and  this  action  is  in  line  with 
the  adopted  policy  of  Mr.  Crandall  to 
promote  the  men  in  his  employ  whenever 
possible.  Mr.  Clark  started  in  as  an  usher 
at  the  Knickerbocker,  later  becoming  as- 
sistant manager  of  the  Metropolitan,  after 
having  been  employed  at  the  latter  house 
for  a  short  time  as  doorkeeper.  In  all 
he  has  been  with  the  Crandall  interests 
for   about   eighteen   months. 

Vtkinson     with     Super     Film     Attractions. 

George  V.  Atkinson,  formerly  with  the 
Mutual  Film  Corporation  and  at  one  time 
with  Pathe,  has  joined  Super  Film  At- 
tractions, Inc.,  and  has  been  sent  to 
Charlotte  to  assume  charge  of  the  office 
there.  The  office  is  now  located  in  the 
Broadway  Theatre  Building.  A  large 
office  will  probably  be  taken  as  it  is  Mr. 
Lust's  intention  to  serve  the  exhibitors 
in  North  Carolina  through  the  Charlotte 
office.  Leo  Garner,  who  was  formerly  in 
■charge  of  the  Washington  office,  has  been 
sent  to  Baltimore  to  take  charge  of  the 
office  at  11  South  Gay  street. 

O'Donnell   Gives   Up   Two   Houses. 

Tom  O'Donnell  has  given  up  the  man- 
agement of  the  "Virginia  and  West  Vir- 
ginia, the  two  Noonan  theatres  on  Ninth 
street,  and  has  gone  into  business  with 
his  brother  on  Thirteenth  street,  where 
they  have  opened  an  establishment  for 
the  care  of  electric  batteries  for  auto- 
mobiles. He  will  retain  the  management 
of  the  Navy  Theatre,  which  he  operates 
himself. 

Helen  Qalts  General. 
The  General  Film  Comptny  recently 
lost  one  of  its  most  valued  employes 
when  Miss  Helen  E.  Hottal,  who  has  been 
with  the  local  exchange  for  about  six 
years,  resigned  to  be  married.  During  her 
period  of  employment  with  the  General, 
Miss  Hottal  made  a  host  of  friends  among 
those  connected  with  the  film  business. 


JACOB  FABIAN,  of  Paterson,  acquired 
title  recently  to  the  property  at 
Branford  place  and  Nutria  street, 
Newark,  which  is  but  a  few  seconds 
walk  from  the  Four  Corners.  It  is  his 
purpose  to  erect  there  one  of  the  largest 
and  prettiest  houses  in  the  state.  The 
proposed  theatre,  which  is  on  the  site 
of  the  former  Star-Eagle  property,  will 
have  a  seating  capacity  of  approximately 
3,000.  Mr.  Fabian  is  the  head  of  the  First 
National  Exhibitors'  Circuit  of  New  Jer- 
sey, with  offices  at  729  Seventh  avenue, 
New  York  City,  and  also"  controls  the 
Regent  and  Garden  theatres  in  Pater- 
son.  It  is  planned  to  devote  the  new 
showhouse  to  the  showing  of  high  class 
motion  picture  productions. 

World's     New     Newark     Office. 

Jacob  J.  Kalter,  Newark  representative 
of  the  Moving  Picture  World,  has  recently 
opened  offices  in  the  American  National 
Bank  building,  suite  409,  and  would  be 
pleased  to  meet  his  friends  in  the  motion 
picture  business.  Any  visiting  exhibitors 
or  film  men  will  be  welcomed.  Mr.  Kal- 
ter would  appreciate  any  item  of  interest 
to  the  trade.  Jersey  exhibitors  call  him 
up.   Waverly  7445. 

Film   Holding   Company   Incorporated. 

With  an  authorized  capitalization  of 
$150,000,  the  Film  Holding  Company  has 
been  incorporated  with  registered-  offices 
at  15  Exchange  place,  Jersey  City.  The 
United  States  Corporation  is  listed  as 
statutory  agent.  The  concern  will  deal 
in  moving  pictures.  The  incorporators 
include  Arthur  W.  Britton,  Samuel  B. 
Howard  and  Paul   S.   Smith. 

New   Equipment   Concern. 

The  New  Jersey  Movie  Supply  Company 
has  been  filed  as  the  trade  name  of  the 
new  motion  picture  supply  concern  just 
opened  in  the  Proctor  Theatre  building, 
suite  54.  Morris  A.  Lefkowitz,  of  New- 
ark, is  the  president  and  Morris  L.  Hes- 
lowitz,  of  Newark,  is  the  secretary.  The 
firm  will  deal  in  moving  picture  machines, 
supplies  and  accessories.  They  will  also 
wire   booths   and   generators. 

Apollo    Film    Moves. 

The  Apollo  Feature  Film  Company,  of 
which  Otto  Marbach  is  manager,  has 
moved  from  the  Strand  Theatre  building, 


120  Market  street,  to  286  Market  street, 
Newark.  The  concern  is  an  independent 
booking  agency,  and  has  several  big  state 
rights  pictures  for  booking.  The  removal 
was  necessitated  by  a  ruling  of  the  local 
Bureau  of  Fire  Risks  and  Combustibles, 
which  forbade  the  storing  of  film  in  a 
building  containing  several  floors.  The 
now  law  states  that  film  can  only  be  al- 
lowed in  a  two-story  structure,  which  is 
fire-proof. 


Dallas  News  Letter 

Galveston  Prospects  Good. 

PROSPECTS  never  looked  brighter  for 
the  moving  picture  exhibitors  of  Gal- 
veston, the  great  summer  resort  and 
recreation  spot  for  Texas  and  the  South- 
west, according  to  C.  E.  Buchanan,  of 
Metro,  who  has  just  returned  from  a 
visit   to   that   city. 

During  the  war  there  was  little  ship- 
ping at  Galveston.  No  summer  excur- 
sions were  run  by  the  railroads.  Visitors 
on  the  seashore  were  not  particularly 
welcome  because  of  the  great  Govern- 
mental war  activities  located  there.  Now 
that  the  war  is  over  folks  who  have  not 
been  to  the  beach  in  a  couple  of  years 
are  expected  to  make  up  for  lost  time, 
and  the  motion  picture  men  expect  to 
reap   an  abundant   harvest. 

A    New    House    for    Oklahoma. 

Enid,  Oklahoma,  is  to  have  another 
modern  'moving  picture  theatre.  Con- 
struction of  a  $58,000  house,  with  900 
seats,  has  been  commenced  by  Grant  H. 
Harriman,  owner  of  the  Royal  Theatre. 
Personal    and    News    Notes. 

R.  L.  Bryant,  of  the  Grand  at  Roxton, 
and  Bob  Edwards,  of  the  Pastime  at 
Quitman,  visited  film  row  early   in  March. 

Bobbie  Bower  has  come  to  Dallas  from 
the  Cincinnati  office  of  Pathe  to  become 
assistant  booker  under  Manager  W.  T. 
Yoder. 

The  new  Lyric  Theatre  at  Houston, 
constructed  by  J.  H.  Burns,  will  open 
its  doors  March  15. 

R.  M.  Clark,  formerly  with  Universal 
in  Oklahoma  City,  is  now  with  Pathe  in 
Dallas. 

E.  H.  Hulsey,  of  First  National,  left 
New  York  early  in  March. 


>.  in. hi    Comedies    Proving    Popular. 

Putting  Larry  Semon  comedies  on  a 
monthly  basis  has  proven  popular  with 
exhibitors,  judging  by  reports  branch  man- 
agers have  forwarded  to  the  Vitagr'aph 
home  office.  It  gives  them  an  oppor- 
tunity to  play  up  these  features  as  a  spe- 
cial   monthly    offering. 


Olive  Thomas   in   a   Scene   from   "Toton,"  Triangle's   Special   Production. 


1678 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


SOLDIERS  ARE  JAMES  V.  BRYSON'S  GUESTS 

Minneapolis  Manager  and  Exchange  Man  Holds 
Show  for  Wounded  Heroes  from  Fort  Snelling 


A  "SURPRISE  attack"  was  made  on  the 
Minneapolis  Shubert  Theatre  recently 
by     nearly     400     soldiers     from     Fort 
Snelling. 

The  men  were  all  wounded  soldiers 
who  have  returned  from  Prance  and  are 
receiving  medical  treatment  at  the  fort. 
They  were  the  guests  of  James  V.  Bry- 
son,  manager  of  the  Shubert  and  of  the 
Universal    film    exchange    in    Minneapolis. 

Arriving  in  five  chartered  street  cars 
they  "stormed"  the  theatre  and  captured 
the  choicest  seats  in  the  house  without 
meeting  resistance.  Some  had  to  be  as- 
sisted. Each  one  wore  at  least  one  wound 
chevron — some    had    several.  - 

The  attraction  was  "The  Heart  of 
Humanity,"  now  entering  its  fourth  week 
at  the  Shubert.  The  boys  saw  many 
battle  scenes  with  which  they  were  fa- 
miliar, but  primarily  they  saw  the  grati- 
tude of  the  multitudes  for  those  who 
sacrificed    themselves. 

Manager  Bryson  is  arranging  with 
Captain  R.  C.  Buckley,  of  the  Red  Cross 
Division  at  the  fort,  to  take  the  show 
there  that  those  who  were  unable  to  at- 
tend the  Shubert  showing  might  see  the 
picture. 

"Heart    of    Humanity"    Pulls. 

"Heart  of  Humanity"  made  a  record 
run  during  its  first  three  weeks  in  Min- 
neapolis. The  Shubert  Theatre,  with  a 
seating  capacity  of  1,600,  has  been  sold 
out  thus  far  for  every  evening  per- 
formance, and  the  matinees  have  drawn 
unusually   large  audiences. 

Mr.  Bryson  has  made  preparations  to 
send  out  a  road  show  with  a  twenty 
piece  orchestra  under  the  direction  of 
Walter  T.  Murphy.  It  will  tour  Minne- 
sota, North  Dakota,  South  Dakota  and 
Montana,  heavy  bookings  for  the  "Heart 
of  Humanity"  having  been  made  in  this 
territory. 

Movies    Announce    Stork's    Arrival. 

An  innovation  in  announcing  the  birth 
of  a  child  was  a  feature  of  one  of  the 
Marshall,  Minnesota,  moving  picture 
houses  recently.  Patrons  were  informed 
by  a  slide  thrown  on  the  screen  that 
Mr.  and  Mrs.  Nalstad  were  the  proud 
parents  erf  a  newly  born  boy.  The  ex- 
hibitor plans  to  use  such  slides  on  fu- 
ture occasions. 

Drive    on    Lenten    Film    Subjects. 

E.  S.  Hilmes,  manager  of  the  Minne- 
apolis Vitagraph  Exchange,  is  directing 
a  campaign  on  the  famous  Lenten  sub- 
ject,   "From    the    Manger    to    the    Cross. 


With  Lent  starting  March  5  many  book- 
ings on  the  film  have  been  made  already 
as  a  result  of  Mr.  Holmes'  efforts.  In- 
dications point  to  a  big  demand  for  the 
subject. 

Bert    Hall   Appears   at    Lyric. 

Lieutenant  Bert  Hall,  starring  with 
Edith  Day  in  "The  Romance  of  the  Air," 
who  made  daily  personal  appearances  at 
the  Minneapolis  New  Lyric  Theatre  for 
a  week  in  connection  with  the  showing 
of  the  film,  drew  large  audiences. 
Lynn    Card    Visits    Minneapolis. 

Lynn  S.  Card,  general  manager  of  Film 
Clearing  House,  Inc.,  spent  two  days  in 
Minneapolis  with  R.  K.  Evans,  local  man- 
ager. Mr.  Card  is  on  a  tour  of  all  ex- 
changes of  his  company  paying  particular 
attention  to  the  affiliations  between  the 
film  clearing  house  and  the  Rothapfel 
Pictures   Corporations. 

Houses    Change    Hands. 

Sisk  &  James  have  sold  their  Royal 
Theatre  at  LeMars,  Iowa,  to  J.  A.  Hon- 
nold. 

Mrs.  J.  H.  Wright  has  sold  the  Dream- 
land Theatre  at  Benson,  Minnesota,  to 
Raymond  Justice. 


Marion  Davies 

Seleet  Star  in  "The  Belle  of  New  York." 


Pittsburgh  News  Letter 

F.   I.   L.   M.   Club.  Holds   Meeting. 

THE    F.    I.    L.    M.    Club,    of    Pittsburgh, 
Tuesday     night,     March     4,     held     its 
regular  monthly  meeting  at  the  Wil- 
liam Penn  Hotel,  combined  with  a  banquet. 
There  were  eighteen  present,  representing 
practically  every   exchange  of  Pittsburgh. 

"Doc"  Aronson,  of  the  United  Picture 
Theatres  of  America,  Pittsburgh  branch, 
bought  the  drinks,  which  were  on  his  new 
son  born  the  preceding  Sunday.  He  then 
remembered  that  Tuesday  was  also  his 
birthday,  so  he  bought  again.  Manager 
McKibbin,  of  the  Pittsburgh  Goldwyn 
office,  suggested  they  drink  to  "Heir  and 
Son." 

The  business  meeting  was  opened  by 
Manager  McAleer,  of  the  Pittsburgh  Uni- 
versal, who  spoke  on  the  campaign  com- 
mittee for  Sunday  opening,  making  the 
point  clear  that  by  co-operation  only  can 
the  film  people  be  successful.  Attention 
was  also  called  to  Bill  94,  introduced  in 
Harrisburg  by  Mr.  Campbell,  which  calls 
for  a  repeal  of  the  Pennsylvania  blue 
laws.  Also  Bill  414,  introduced  by  Louis 
J.  Breitinger,  which  would  repeal  censor- 
ship. The  idea  being  to  have  only  one 
man  as  censor,  and  he  to  censor  scenarios 
only. 

A  letter  from  Al  Cross,  formerly  man- 
ager of  the  Hudson  Film  Exchange,  Pitts- 
burgh, who  is  now  in  St.  Louis,  was  read, 
in  which  he  stated  that  he  is  improving 
slowly,  and  will  return  to  Pittsburgh  when 
his  physician  permits. 

The   F.   I.   L.   M.   Club   adopted  a  resolu- 
tion that  no  more  films  will  go  out  C.   O. 
D.    after   April    1.      The   exhibitors'    checks 
must   be   in   before   the   films   go   out. 
McAleer  Gives  Philadelphia  the  Once  Over. 

John  McAleer,  manager  of  the  Pitts- 
burgh Universal  and  general  manager  or 
the  campaign  committee  in  charge  of  the 
Sunday  opening,  visited  Philadelphia, 
Saturday,  March  1,  to  see  what  is  being 
done  in  the  "City  of  Brotherly  Love  in 
the  matter  of  rescinding  the  blue  laws. 
He  says  they  are  not  very  far  in  advance, 
but  that  the  movement  will  be  given  a 
new  impetus  wherr  it  is  realized  what  is 
being  done  in  the  western  part  of  Pennsyl- 
vania. 

Berger  Institutes   Craft   Service. 

Morris  Berger,  formerly  of  the  Penn 
Film  Service,  Pittsburgh,  has  located  on 
Ue  fourth  floor  of  the  Seltzer  Building 
1201  Liberty  avenue,  and  has  christened 
ns  new  ex^ange  the  Craft  Film  Service. 


Ruth   Roland  and  Easter  Walter*. 

Stopped  Work  on  Their  Pathe  Serial,  "The 
Tiger's  Trail,"  to  Brighten  Page  1678. 

He  has  purchased  the  films  and  office 
equipment  of  Max  W.  Herring,  the  former 
consisting  of  four  Hart  pictures  entitled 
"The  Two-Gunman,"  "Hell-Hound  of 
Alaska,"  "Bandit  and  Preacher"  and 
"Staking  His  Life." 

Columbia   Will    Add   a    Balcony. 

The  Columbia  Theatre,  Brookville,  Pa., 
which  was  opened  last  Christmas  Eve,  has 
been  so  successful  that  the  owner  is  to 
add  a  balcony  in  the  near  future.  The 
theatre  was  built  at  a  cost  of  $75,000,  in 
spite  of  the  fact  that  the  town  has  a  popu- 
lation of  only  3,500.  One  of  the  largest 
Seeburg-Smith  organs  in  the  state 
furnishes  the  music. 

A  New  House  for  Duquesne. 

A.  H.  Berg,  of  the  Merlin  Theatre, 
Duquesne,  Pa.,  announces  that  he  will 
break  ground  May  1  for  the  erection  of  a 
handsome  new  theatre  in  that  town.  The 
lot  is  55x90,  and  is  located  at  Grant  avenue 
and  First  street,  which  will  permit  a  seat- 
ing capacity  of  800,  including  a  balcony. 
The  cost  will  be  about  $75,000.  Mr.  Berg 
has  already  purchased  two  Power's  6-B 
Cameragraphs. 

Star  of  McKees  Rocks  Sold. 

Weeb  and  Bronstetter  took  over  the 
Star  Theatre  at  McKees  Rocks  on  Satur- 
day, March  1,  the  former  owner,  J.  W. 
Burnett,  leaving  the  game  to  attend 
to  other  interests.  The  Seltzer  Music  Co. 
has  just  completed  the  installation  of  a 
Seeburg-Smith  organ,  Style  R,  i»  this 
house. 

American  Theatre  Sold. 

Nate  Friedberg  and  associates  have  sold 
the  American  Theatre,  Mt.  Oliver,  Pitts- 
burgh, which  they  recently  purchased,  to 
James  Skirwata,  the  new  owner  having 
taken  possession  Monday,  March  3.  it  is 
planned  to  make  extensive  improvements 
to  the  house  in  the  near  future. 

"Doe"  Aronson  Has  a  New  Son. 
"Doc"  Aronson,  of  the  Pittsburgh 
branch  of  the  United  Picture  Theatres  ot 
America,  was  passing  out  the  cigars  Mon- 
day March  3.  It's  a  boy,  and  he  arrived 
fhi T previous  day.  Both  mother  and  child 
are  doing  well. 

Joe  Got  Away  with  It  Three  Times. 

Joe  Mercer,  of  the  Globe,  Washington 
Pa  was  an  actor  recently.  He  took  part 
Tn  k  show  that  was  given  three  times  b> 
the  Elks  in  that  town. 

Short  News  Notes. 

Will  Weiland,  of  the  Standard  Film  Ex- 
change, Pittsburgh,  was  in  the  office  Mon- 


.March  11,  1919 


THE  MOVING  PICTURE  WORLD 


1679 


March  o,  for  lite  first  time  in  several 
weeks.  He  lias  been  troubled  with  an  in- 
ward abscess  on  the  neck. 

E.  J.  McOurty,  formerly  of  the  General 
Exchange,  Pittsburgh  branch,  is  now  on 
the  road  for  the  Pittsburgh  Supreme. 

W.  L.  Russell,  of  the  Pittsburgh  Film 
Clearing  House,  and  J.  II.  Norwood,  sales 
manager  of  the  Independent  Sales  Cor- 
poration, Pittsburgh,  whose  headquarters 
are  in  t lie  same  office,  have  both  been 
laid    up    with    siekness   recently. 

Capt.  McClelland  is  now  on  the  road  for 
the  Film  Clearing  House,  working  out  of 
the  Pittsburgh  office.  He  is  taking  the 
place  of  H.  Lorence,  who  returned  to  New 
York   recently. 

W.  S.  Smith,  formerly  of  the  Pittsburgh 
General,  is  now  on  the  road  for  the  Pitts- 
burgh   branch  of  the  Exhibitors'  Mutual. 


ADAMS  ESTABLISHES  A  PICTURE  CIRCUIT 

It  Will  Control  Houses  in  Chariton,  Custer 
Knoxville  and  Leon  with  Others  To  Be  Added 


Dayton  News  Letter 

Mark   Gates   Busy   With   Victory   Loan. 

MARK  GATES,  Managing  Director  of 
the  Dayton  Theatre,  Dayton.  Ohio, 
has  already  started  on  the  Victory 
Loan  campaign  for  Montgomery  county. 
Mr.  Gates  was  appointed  Film  Chairman 
of  the  local  publicity  committee  for  the 
coming  loan  some  time  ago.  He  and  his 
assistants  will  see  to  it  that  all  the  thea- 
tres of  Montgomery  county  are  supplied 
with  films  advertising  the  Loan. 
Famous    Players    Manager    Visits    Dayton. 

Harris  P.  Wolfberg  recently  appointed 
Cincinnati  Manager  of  the  Famous  Play- 
ers-Lasky  Corporation  was  a  visitor  in 
Dayton  Sunday,  March  9,  to  witness  the 
opening  of  "The  False  Faces"  at  the  Day- 
ton Theatre  and  incidently  meet  Dayton 
exhibitors. 
Dayton  Theatre  Books  "Wives  of  Men." 

M.  J.  Burnside,  of  the  Burnside  Attrac- 
tions, Cleveland,  announces  that  his  pro- 
duction, "Wives  of  Men,"  featuring  Flor- 
ence Reed  and  Frank  Mills,  has  been 
booked  to  the  Dayton  Theatre  for  use  in 
the   near  future. 

Personal    and    News    Items. 

Nate  Le  Vene,  now  with  the  Metro  ex- 
change at  Cincinnati,  was  in  Dayton  sev- 
eral days  last  week.  The  Columbia  The- 
atre, this  city,  opens  with  Metro's  latest 
Nazimova  offering,  "Out  of  the  Fog,"  Sun- 
day,   March    9th. 

Charley  Pieffer,  at  present  manager  of 
the  Edgemont  Theatre,  this  city,  an- 
nounces that  his  lease  on  that  house  ex- 
pires within  the  next  few  weeks  and  that 
the  former  manager,  "Doc"  Alexander,  will 
again   take  charge. 

"Cleopatra"  is  now  playing  "The  Sub- 
urban Circuit"  in  Dayton.  The  Alhambra 
plays  the  film  for  two  days  Sunday,  March 
9th,   and  Monday,   the   10th. 

Moving  pictures  of  the  Auto  Show  held 
in  Dayton  last  week  were  shown  on  the 
screen  at  the  Dayton  Theatre  every  night 
here  last  week.  The  pictures  were  taken 
during  the  day  and  thrown  on  the  screen 
the    same    night    at    the    Dayton. 


Philadelphia  News  Letter 

United   Theatre   Exchanges    Moving. 

THE  United  Theatre  Exchanges,  which 
were  formerly  under  one  roof  at 
Thirteenth  and  Vine  streets,  have 
decided  to  acquire  their  own  individual 
offices  and  exchanges  into  which  each 
will  shortly  locate.  The  Metro  has  al- 
ready arranged  to  move  into  its  old  of- 
fices at  1335  Vine  street,  and  the  Gold- 
wyn  is  expected  to  soon  follow  suit.  The 
First  National,  Peerless  and  the  Electric 
will  remain  and  occupy  the  entire  build- 
ing. 

Edward  Harrison,  manager  of  the 
Knickerbocker  Theatre,  reports  excellent 
results  with  his  picture  program,  which 
he  is  running  in  conjunction  with  his 
vaudeville  acts.  Last  week  Mr.  Harrison 
put  over  a  "Hero  Week"  bill  in  which  he 
featured      a      special      act      composed      of 


JL.  ADAMS,  Chariton,  Iowa,  has  estab- 
.  lished  the  Southern  Iowa  Moving  Pic- 
ture Circuit,  controlling  the  Lincoln 
and  Iris  in  Chariton,  the  Willard  in  Cres- 
ton,  Olympic  in  Knoxville  and  t'he  New  in 
Leon,  Iowa.  He  has  negotiations  under 
way,  it  is  understood,  to  add  more  theatres 
to  his  string.  Mr.  Adams  also  controls 
the  bill-posting  rights  in  these  cities,  and 
has  established  a  modern  service.  Last 
week  he  booked  all  First  National  Ex- 
hibitors' Circuit  releases,  and  ordered  an 
unusually  large  amount  of  paper  through 
the  A.  H.  Blank  Enterprises,  Inc.,  office 
in  Omaha.  Nearly  $5,000  was  involved  in 
the  booking  contract,  as  the  First  Na- 
tional releases  will  appear  in  all  the 
Southern  Iowa  Circuit  houses. 

Bartlett  &  Son  Are  Progressive. 
C.  W.  Bartlett  &  Son,  proprietors  of  the 
Majestic  Theatre,  seating  700,  and  another 
smaller  house  in  Fairbury,  Neb.,  keep  a 
high  average  of  regular  business  by  send- 
ing out  specially  prepared  house  organs 
to  a  mailing  list  of  1,500  people  living  in 
Fairbury,  in  the  surrounding  country  and 


wounded  actors  who  had  just  been  re- 
leased from  the  army. 

The  Jewel  production  "Heart  of  Human- 
ity" was  given  its  initial  presentation 
Monday,  March  4,  at  the  Metropolitan 
Opera  House  and  the  crowds  which  came 
were  so  great  that  a  number  failed  to 
gain    admittance. 

Albert  Ratnow  has  succeeded  Charles 
Campbell  as  manager  of  the  Auditorium, 
at  Hog  Island,  which  is  now  being  run 
under    the    auspices    of   the    Y.    M.    C.   A. 

Joseph  R.  Murphy,  general  resident 
manager  of  Alexander  R.  Boyd's  theatres, 
has  been  confined  to  his  bed  with  in- 
flammatory rheumatism  and  will  be  unable 
to   attend   to   his   duties   for   some    time. 

Frank  Duffy,  of  the  home  office,  paid 
a  visit  to  the  local  Pathe  Exchange  re- 
cently, and,  after  remaining  in  town  a 
few    days,    left    for    Washington. 

Bayleson  Brothers  have  taken  over  t'1** 
Eclipse  Theatre  in  Eddystone  and  will 
make  extensive  improvements  before  re- 
opening the   house. 

G.  W.  Graver,  of  the  Liberty  Theatre, 
reports  that  business  has  been  excep- 
tionally good. 


in  nearby  towns.  The  Bartlett  paper  is 
run  on  the  style  of  the  city  newspaper 
moving  picture  sections,  with  reviews  of 
the  coming  pictures  and  some  interesting 
material  about  stars  known  to  the  Bart- 
lett patrons.  The  papers  are  sent  out 
regularly,  and  are  eagerly  looked  for. 
They  were  used  to  send  out  coupons  ad- 
dressed to  the  state  senator  and  repre- 
sentative from  that  district  protesting 
against  the  censorship  bill  proposed  in 
Nebraska. 

Oil  District  Is  Showmen's  Mecca. 

Dave  Block,  representative  in  Kansas 
for  the  A.  H.  Blank  Enterprises,  Inc.,  First 
National  Exhibitors'  Circuit  franchise 
holders,  says  Kansas,  particularly  in  the 
oil  districts,  is  the  Mecca  of  showmen  to- 
day. Proprietor  Gene  Munson,  of  the  Bel- 
mont Theatre,  Eldorado,  Kansas,  a  town 
of  10,000  population,  has  a  house  of  900 
capacity,  and  charges  35  cents  admission 
as  a  regular  thing.  He  is  getting  rich. 
Showman  Sears,  of  the  People's  Theatre, 
Chanute,  Kansas,  in  a  house  that  seats 
600  people,  made  $700  in  three  days  with 
"Shoulder  Arms." 

Van  Teieher  Sells  Royal. 

George  Van  Teieher,  own'er  of  the  Royal 
Theatre,  Carroll,  Iowa,  has  sold  his  in- 
terests in  the  theatre  to  Joe  C.  Staak.  He 
brought  Mr.  Staak  to  Omaha  to  introduce 
him  at  the  Metro  Exchange. 

A    New    House    for    Pisgah. 

Sherwood  and  Silsby,  of  the  Rex  The- 
atre, Moorehead,  Iowa,  are  opening  a  new 
moving  picture  house  at  Pisgah,  Iowa,  and 
will  be  ready  for  their  first  show  about 
May   1. 

Goldman    Visits    Omaha. 

Manager  S.  J.  Goldman,  of  the  central 
district  for  Universal,  with  headquarters 
in  Chicago,  was  in  Omaha  this  week.  Busi- 
ness is  great,  he  said. 


Retains    Title   of   O.    Henry    Story. 

The  title  of  the  O.  Henry  story,  "The 
Unknown  Quantity,"  will  be  retained  for 
the  screen  version  of  that  story  of  life's 
paradoxes.  Vitagraph  has  so  decided  with 
•x  prime  factor  in  its  decision  the  popular- 
ity of  the  story  of  that  title  and  the  con- 
sequent advertising  value  conserved  in  its 
retention.  Corinne  Griffith  will  be  fea- 
tured in  "The  Unknown  Quantity."  Tom 
Mi'.s  is  directing  the  picture. 


Metro's  "Jeanne  of  the  Gutter"  Features  Viola  Dana  as  a  Parisian  Girl. 


1680 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


THE  PICTURE  GARDEN  TENDERS  BENEFIT 

Baltimore  Picture  Theatre  Holds  Performance 
to    Aid    Soldiers,    Sailors    and    Their    Families 


THROUGH  the  courtesy  of  Joseph  and 
Harry  Blechman,  proprietors  of  the 
Picture  Garden  Theatre,  31  West 
Lexington  street,  a  benefit  performance 
was  held  at  that  playhouse  on  Sunday 
night,  March  9,  for  the  soldiers  and  sail- 
ors and  their  families,  by  Perserverance 
Lodge,  No.  26,  Independent  Order  of  Odd 
Fellows.  A  special  program  was  ar- 
ranged consisting  of  music  and  moving 
pictures.  A  six-piece  orchestra,  lead  by 
Franis  J.  Perrica,  and  which  included 
Walter  J.  Conka,  Nat  Pushkin,  and  Eli 
Rosen,  furnished  the  music  and  donated 
its  services  for  the  occasion,  while  the 
operator,  Frank  Gibson,  did  the  same. 
The  speakers  were  William  L.  Dorsey 
and   Ellis  Levine. 

To   Improve   Blue    Mouse. 

The  Blue  Mouse  Theatre,  28  West  Lex- 
ington street,  which  is  under  the  direction 
of  Arthur  B.  Price,  who  also  manages  the 
Aurora  and  the  Rialto,  has  installed  a 
new  Gold  Fibre  screen.  Preparations  are 
now  being  made  for  the  total  renovation 
of  the  house  which  will  include  the  re- 
decorating of  the  lobby,  the  installing  of 
new  seats,  and  the  changing  of  the  light- 
ing arrangements  and  the  color  scheme. 
A  new  orchestral  organ  is  to  be  placed 
in  the  theatre,  v\  hich  will  be  located 
back  of  the  screen,  while  the  console 
will  be  placed  in  the  orchestra  pit,  the 
cost  of  this  latter  will  be  $3,000.  The 
total  cost  of  the  improvements  will  be 
about  $5,000. 

Payette    Leaves — Feldstein    Conies. 

J.  J.  Payette,  who  recently  represented 
the  United  Pictures  Theatres  of  Amer- 
ica, Inc.,  in  Baltimore,  has  resigned  from 
that  company  to  become  assistant  man- 
ager of  Harry  Crandell's  Metropolitan 
Theatre,   in   Washington,   D.   C. 

S.  Feldstein,  who  has  been  in  the  film 
business  for  about  two  and  a  half  years, 
has  succeeded  Mr.  Payette  as  the  Balti- 
more representative  of  the  United  Pic- 
tures Theatres  of  America,  Inc.  Mr.  Feld- 
stein was  formerly  with  the  Universal 
Film  Manufacturing  Company  and  man- 
aged the  Clarkburg,  W.  Va.,  office.  For 
the  past  five  months  he  has  been  with  the 
General   Film   Company. 

Inherits    Eleven    Thousand    Dollars. 

"Jack"  Whittle,  otherwise  known  to  the 
boys  in  Baltimore  as  "Shoot-a-Berry," 
formerly  connected  with  the  Variety  Pic- 
tures Corporation,  412  East  Baltimore 
street,  as  a  salesman,  has  inherited  $11,- 
000.  Mr.  Whittle  has  resigned  his  posi- 
tion  with   the  Variety  and   is  contemplat- 


ing    becoming     associated     with     another 
company. 

Orchestra  at   Broad-tray. 

Louis  J.    Rome,   manager   of   the   Broad- 
way   Theatre,    509    South    Broadway,    has 
engaged   a   four  piece   orchestra. 
Gowans   Theatre   Opens. 

The  Gowans  Theatre,  Gowans  and  Ros- 
siter  avenues,  Gowanstown,  Md.,  has  been 
opened  under  the  management  of  Messrs. 
Harris    and   Rullman. 

Out-of-Town     Building     Notes. 

A  new  theatre  which  is  to  have  a  seat- 
ing capacity  of  700  is  being  built  in 
Portsmouth,  Va.,  by  Kara  Nicholas  and 
will  probably  be  opened  about  the  mid- 
dle of  April. 

The  Colonial  Theatre,  Norfolk,  Va., 
will  be  torn  down  in  the  near  future,  ac- 
cording to  the  plans  of  Jake  Wells,  the 
owner,  and  will  be  rebuilt  with  a  seat- 
ing capacity  of  1,500. 

A  colored  theatre  which  will  cost  about 
$25,000  is  being  built  in  Hampton,  Va., 
by  George  C.  Backus. 

The  Broadway  Theatre,  which  has 
opened  this  week  in  Norfolk,  Va.,  by  Mr. 
Pryor,  of  Danville,  Va.,  who  built  the 
theatre,  has  a  seating  capacity  of  600, 
and  an  orchestra.  It  is  situated  next 
to      the      Well's     Colonial     Theatre.  It 

opened    with    First    National    Pictures. 
Short    Film   Notes. 

Harry  Cohen,  the  "all  around"  man  for 
Metro,  has  returned  to  Washington,  as 
a  Mr.  Lux,  whose  initials  we  have  been 
trying  to  find  out,  has  now  been  placed 
in  the  Baltimore  territory.  Mr.  Lux  is 
reported  to  be  from  Cincinnati,  Pitts- 
burgh, and  Washington,  and  is  said  to 
have   been   in    the   business   for   ten   years. 

For  the  first  time,  O.  D.  "Nick"  Weems 
visited  the  Virginia  territory  in  the  in- 
terest of  Variety  exchange.  He  reports 
that  his  trip  was  successful  and  that  he 
closed   every   town   he   visited. 

W.  A.  "Billie"  Bush,  of  the  Film  Clear- 
ing House,  has  also  returned  from  the 
Virginia  territory. 


Cleveland  News  Letter 

Fielder   Leaves    for    Chicago. 

EC.   FIELDER,   Cleveland   manager  for 
,     Hodkinson,     has    gone     to     Chicago, 
where  he  takes  charge  of  the  com- 
pany's office. 

Mr.  Fielder  has  been  the  Cleveland  Hod- 


As  You  Were!     This  Is  Not  the  Entrance  to  a  Circus  Side  Show! 

It's  the  Display  for  Exhibitors  Mutual  "Hoop-la"  at  the  Rialto  Theatre,  Toronto. 


kinson  representative  ever  since  the  for- 
mation of  the  company  and  made  a  record 
to  be  proud  of.  His  promotion  is  a  direct 
result  of  this  work. 

More    Power    to    Opera    House. 

John  J.  Murray,  owner  of  the  Opera 
House,  Warren,  Ohio,  has  just  installed 
new  equipment  in  his  booth,  purchasing 
in  a  Power's   6-B. 

"The   Bed    Glove"    Fits    Alhambra. 

The    Alhambra    Theatre,    Cleveland,    has 
booked    Universal's    new    serial    "The    Red 
Glove."     It  is  a  first  run  house,  1,500  seats, 
and   catering   to   a   high   class   trade. 
Royal    Re-equips    Projection    Room. 

A.  J.  Paul,  of  the  Royal  Theatre,  Galion, 
Ohio,     has     purchased      a     complete      new 
Power's  equipment  and  will  make  several 
other  improvements  about  the  theatre. 
Porter    Visits    Cleveland. 

Edwin  S.  Porter,  president  of  the  Sim- 
plex, was  in  Cleveland  last  week,  arrang- 
ing for  the  installation,  through  the  Ar- 
gus Theatre  Supply  Division,  of  complete 
and  up-to-date  Simplex  equipment  in  the 
new  Euclid   Theatre. 


Utica  News  Letter 

Colonial    Will    Close    During    Summer. 

WILMER  &  VINCENT'S  Colonial   The- 
atre,   Utica,    will    close    during    the 

summer  season,  and  extensive  re- 
pairs and  remodeling  will  be  made  in  this 
beautiful  playhouse.  The  Colonial  has 
been  the  home  of  Keith  vaudeville  for 
some  time  past,  and  Manager  Sim  Allen 
has  used  the  Metro  and  World  film  service 
in  conjunction  with  his  vaudeville.  When 
the  remodeling  is  completed  the  Colonial 
will  have  a  seating  capacity  of  nearlv 
2,000. 

Rome  Enjoys  Good  Season. 
The  Utica  correspondent  paid  a  visit  to 
Rome  recently  and  found  that  town  enjoy- 
ing an  unusually  good  season.  There  are 
only  three  theatres  in  Rome,  one  playing 
pictures  alone  and  the  others  featuring 
their  pictures  over  three  acts  of  vaude- 
ville. The  Star  Theatre  is  running  all  the 
Artcraft  and  Paramount  pictures.  C.  E. 
Ward,  manager  of  the  Carroll  Theatre, 
uses  the  Fox  program  and  specials,  to- 
gether with  other  specials,  in  connection 
with  two  vaudeville  acts.  The  Family- 
plays  pictures  on  an  open  booking  plan, 
and  these  are  used  in  connection  with  a 
vaudeville  program  of  three  acts. 

Avon  Repeats  "Eye  for  Eye." 

The  Avon  Theatre,  Utica,  after  playing 
Nazimova  in  "Eye  for  Eye,"  brought  this 
feature  back  for  a  two  days'  showing 
March  10  and  11,  and  business  was  fully 
as  big  as  on  its  first  appearance.  William 
P.  Donlon,  managing  director  of  the  Avon, 
has  been  quite  ill  with  the/  influenza  for 
the  past  two  weeks,  but  he  has  now  nearly 
recovered. 


Cincinnati  News  Letter 

Cincinnati    Will    Get   a   New    House. 

THE  Keystone  Amusement  Co.,  which 
has  been  incorporated  by  a  number 
of  Cincinnati  business  men  with  a 
capital  stock  of  $25,000,  is  planning  to 
build  a  vaudeville  and  moving-picture 
house  in  a  part  of  the  old  Hotel  Sterling, 
at  Sixth  and  Mound  streets.  Nathan 
Michelson,  who  recently  purchased  the 
property,  is  one  of  those  interested  in  the 
enterprise.  The  large  space  on  the  west 
end  of  the  building,  fronting  on  Sixth 
street,  formerly  used  for  two  dining 
rooms,  will  be  remodeled  to  make  room 
for  the  theatre,  which  will  have  a  seat- 
ing capacity  of  between  700  and  800  per- 
sons. 

Splitting  the  Colonial  in  Two. 
Work  is  going  on  rapidly  toward  con- 
verting the  former  Colonial  Theatre,  on 
West  Fifth  street,  into  two  smaller 
houses,  and  contracts  have  been  let  by 
Zettel   &  Rapp,  Cincinnati   architects,  who- 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1681 


are  handling  the  construction,  for  the  in- 
terior work  to  be  done  after  the  partition 
wall  is  built. 

"Boots"    Fit    the    Family. 
The    Family    did    well    with    its    recent 
engagement    of    the    Paramount    film    en- 
titled   "Boots,"    featuring    Dorothy    Gish. 


DES   MOINES  CONCERN  GETS   TERRITORY 

New  Era  Film  Corporation  Is  About  to  Exploit 
"The  Eyes  of  the  World"  in  New  England  States 


Seattle  News  Letter 

Oregon  Business  Becovering. 

BUSINESS  in  Oregon  is  slowly  recover- 
ing from  the  effects  of  the  influenza 
epidemic,  according  to  W.  H.  "Winters, 
of  the  Seattle  Stage  Lighting  Company, 
who  has  just  returned  from  a  trip  through 
that  territory.  He  has  also  recently  In- 
stalled several  new  machines  in  the  Wash- 
ington territory,  among  which  are  two  new 
Simplex  machines  at  the  Rex  Theatre, 
Aberdeen,  and  two  at  the  Palace  Hip, 
Seattle. 

Tacoma  Local  Re-elects  Officers. 

At  their  February  meeting  the  Tacoma 
operators,  Local  No.  175  I.  A.  T.  S.  E.,  re- 
elected all  officers  of  the  past  year.  Those 
given  the  stamp  of  approval  were  A.  E. 
Soult,  president;  W.  G.  Bews,  vice-presi- 
dent; O.  M.  Jacobson,  secretary-treasurer; 
C.  R.  Cameron,  business  agent;  F.  J. 
Becker,    sergeant-at-arms. 

Bremerton's  Dream  Is  Brightened. 

The  Osran  Amusement  Company  is  re- 
modeling the  Dream  Theatre  in  Bremer- 
ton. New  equipment  is  also  being  in- 
stalled. Two  new  Power's  6B  machines 
and  a  motor  generator  set  has  been  pur- 
chased. 

"Mickey"  Wins  Victory. 

"Mickey"  was  booked  for  one  week  at 
the  Victory  Theatre,  but  was  held  over  for 
a  second  week,  this  being  the  longest 
that  any  picture  has  ever  been  shown  at 
one  theatre  in  Tacoma. 

Personal  and  News  Notes. 

Clyde  ("Spot  Light")  Ellis,  who  has 
been  with  Alexander  Pantages  since  be- 
fore the  days  of  the  now  almost  forgotten 
store  show,  has  gone  and  "done  it"  and  will 
no  longer  eat  his  meal  at  the  "Dirty 
Spoon." 

The  JIcKenna  Logging  Company,  of  Mc- 
Kenna,  Washington,  has  purchased  a  Mo- 
nograph De  Luxe  projection  machine  and 
will  show  pictures  twice  a  week  to  their 
employes. 

Mrs.  Malone,  of  the  Colonial  Theatre, 
Charleston,  Washington,  has  bought  a  new 
Power's  A  machine  for  her  Colonial 
Theatre. 

Jack  Kelsall,  who  lately  returned  from 
Camp  Lewis,  is  back  at  his  old  position  of 
sales  manager  with  the  H.  A.  Johnson 
Company,  motion  picture  supply  dealer 
of  Seattle. 


Joyce  Film   Liked   in   Salt  Lake. 

"The  Lion  and  the  Mouse"  scored  an 
emphatic  hit  in  Salt  Lake  City,  where 
it  was  shown  for  three  capacity  days  at 
the  American  Theatre.  The  play  received 
extended  mention  in  the  several  big  dai- 
lies  in   that  city. 

Large  advertisements  in  the  Sait  Lake 
City  papers  heralded  the  coming  of  the 
production  for  many  days  previous  to 
its  opening.  The  circulation  of  the  Salt 
Lake  papers  also  being  extensive  In  a 
territory  served  almost  exclusively  by 
them,  the  Salt  Lake  City  success  of  "The 
Lion  and  the  Mouse"  is  sure  to  react 
favorably  throughout  that  section. 


"The     Girl     Problem"     Going    Big. 

With  but  a  short  time  gone  by  since 
its  release,  "The  Girl  Problem,"  Corinne 
Griffith's  latest  photoplay,  is  pretty  gen- 
erally preemting  the  larger  screens 
throughout  the  country.  The  play  was 
written  especially  for  Miss  Griffith.  It 
presents  her  in  her  many-sided  moods  and 
gives  a  delightful  picture  to  this  star's 
charming   naivete. 


THE  NEW  ERA  FILM  CORPORATION, 
a  local  concern,  will  exploit  "The 
Eyes  of  the  World"  in  the  New  Eng- 
land states,  rights  for  the  picture  having 
been  closed  recently  for  that  territory. 
Abe  Frankle,  managing  director  of  the 
Rialto,  the  Casino  and  the  Majestic  the- 
atres here,  is  president  of  the  new  com- 
pany, and  associated  with  him  are  W.  C. 
O'Hare,  house  manager  of  the  Majestic, 
Eller  Metzger,  who  occupies  a  like  posi- 
tion at  the  Rialto,  Ira  Thomas  and  Sol 
Panor.  The  company  already  has  a  man 
in  that  territory  starting  the  exploitation 
of  the  picture  and  it  is  planned  to  open 
several  road  companies  simultaneously 
within   the  next  few   weeks. 

The  picture  has  been  a  big  hit  in  the 
Frankle  houses  and  throughout  the  ter- 
ritory which  had  its  influence  in  bringing 
about  the  deal  for  the  New  England 
states.  It  is  expected  that  the  company 
will  exploit  other  state  rights  film-s  in 
this  territory  following  the  launching  of 
the   New  England   campaign. 

Education  Boosts  the  Regent. 
Manager  Myers,  of  the  Regent  in  Cedar 
Falls,  is  making  a  strong  play  for  the 
patronage  of  the  State  Teachers'  College 
and  he  is  getting  it.  In  addition  to  buy- 
ing liberal  space  in  the  college  paper 
Myers  has  a  courtesy  day  each  week  for 
the  members  of  the  faculty  when  they 
are  invited  to  be  his  guests.  The  teachers 
are  boosting  for  the  theatre  and  this  has 
its  effect  on  the  student  trade.  Friday 
night  and  Saturday  night  are  absolute 
capacity,  nearly  all  being  student  busi- 
ness. When  Myers  took  the  house  over 
it  was  considered  a  prize  lemon  and,  un- 
less present  signs  fall,  he  is  going  to 
make  it  one  of  the  best  paying  houses  in 
the  smaller  cities  in  Iowa. 

"Little  Women"  Crowds  Garden. 
"Little  Women"  attracted  large  crowds 
at  the  Garden  during  its  four  days'  run 
despite  bad  weather.  The  advertising 
campaign  was  one  of  human  appeal  with 
the  names  of  the  characters  of  the  book 
prominently  played  up  and  scenes  from 
the  story  mentioned.  It  seemed  to  strike 
the  right  response,  judging  from  the  box 
office.       A    special    children's    matinee    on 


Saturday    packed    the    theatre    from    9.30 
until   noon. 

Sheridan    Resigns    from    Pathe. 

A  recent  surprise  of  Des  Moines  film- 
dom  was  the  sudden  resignation  of  L.  A. 
Sheridan  as  manager  of  the  Pathe  ex- 
change. Mr.  Sheridan  is  succeeded  here 
by  Paul  Tessier  who  has  been  with  Pathe 
in  the  East,  Albany,  and  other  points. 
Mr.  Tessier  is  already  on  the  job  and  has 
made  a  very  favorable  impression  on  the 
exhibitors  and  exchange  men  who  have 
met  him.  Mr.  Sheridan  has  made  a  good 
record  in  the  local  office  and  is  well  liked 
in   the   territory. 

Film   Clearing  House  for   Des   Moines. 

It  is  rumored  that  the  Film  Clearing 
house  is  to  open  an  office  in  Des  Moines. 
F.  R.  Martin,  former  roadman  for  sev- 
eral companies  in  Iowa  and  who  recently 
went  to  Chicago  to  join  the  sales  force 
of  Metro  there,  is  slated  as  Iowa  repre- 
sentative for  the  Clearing  House  with 
headquarters  here. 
Rialto     Orchestra     Proves    Winning-    Card; 

Sirignano's  orchestra  at  the  Rialto  is 
featuring  a  big  overture  each  week,  and 
the  results  are  gratifying,  and  much  of 
the  success  of  the  Rialto  in  putting  over 
the  big  pictures  may  be  traced  to  their 
musical    accompaniment. 

MeCray    Sells    Lyric. 

Ed  MeCray  has  sold  the  Lyric  Theatre 
in  Oskaloosa  to  J.  F.  Lee,  a  resident  of 
Wiat  city.  MeCray  has  conducted  the 
Lyric  with  considerable  success  for  some 
years   past. 

"Her  Mistake"  Is  Well  Received. 

William  J.  Themer,  proprietor  of  the 
Rex  Theatre,  Chaska,  Minn.,  reports  to 
the  Minneapolis  branch  of  Film  Clearing 
House,  Inc.,  of  which  Frank  Hall  is  super- 
vising director,  that  "Her  Mistake,"  star- 
ring Evelyn  Nesbit,  one  of  the  10-20-30 
series,  received  the  approval  of  his  pa- 
trons in  a  marked  degree. 

"The  picture,  'Her  Mistake,'  was  well 
liked  by  my  patrons,"  wrote  Mr.  Themer, 
"and  it  played  to  a  full  house.  If  the  rest 
of  your  pictures  draws  like  'Her  Mistake' 
I  surely  did  not  go  wrong  in  booking  your 
specials." 


The  Sequel  to  an  Episode  of  Glory. 

James  L.  Ball  and  De  Witt  Coleman,  of  New   York,   whose   sons  were   killed   in   the 
Italian  air  service,  receive  medals  from  General  Guglielmotti.     Emotion  is  not 
"registered"  in   this  International   Film:   it   is  real. 


1682 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


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Producers'  and  Distributors'  News 


MmMDWJMl  JM  MIMUMUMLMQ5^MU> 


Many  Robertson-Cole  Films 
Are  from  Books  and  Plays 

STAGE  plays  and  popular  books  are 
finding-  their  way  into  photoplay  form 
in  many  of  the  features  which  the 
units  of  the  Robertson-Cole  Company  are 
producing  for  release  through  Exhibitors 
Mutual.  Officials  of  the  Robertson-Cole 
Company  believe  that  popular  books  and 
well-known  stage  successes  make  the  best 
photoplays,  and  whenever  possible  the 
stars  producing  for  the  various  Robert- 
son-Cole units  are  supplied  with  works  of 
this  nature.  Glancing  over  the  list  of 
pictures  already  released  by  Exhibitors 
Mutual,  it  will  be  found  that  a  large  per- 
centage of  the  features  were  made  from 
either  a  book  or  a  play. 

Billie  Rhodes'  first  five-reel  feature  for 
the  National  Film  Corporation,  "The  Girl 
of  My  Dreams,"  was  taken  from  the  play 
by  "Wilbur  Nesbitt. 

The  Henry  B.  Walthall  production,  "And 
a  Still  Small  Voice,"  was  suggested  by  a 
book    by   Mary   Baker   Eddy. 

"When  Sessue  Hayakawa  wanted  an  ex- 
ceptionally good  story,  he  went  into  his 
safe  and  brought  out  the  manuscript  of 
"Shadows"  a  stage  pl*ay  in  which  he  had 
appeared  just  before  beginning  his  picture 
career,  and  which  he  had  stored  away  to 
be  used  in  an  emergency.  The  Haworth 
Pictures  Corporation  produced  "A  Heart 
in  Pawn,"  changing  the  title  from  "Shad- 
ows," owing  to  the  fact  that  Goldwyn  had 
made  a  prior  release  bearing  that  title. 

Now  comes  "White  "Washed  "Walls," 
which  will  be  "William  Desmond's  next  re- 
lease from  the  Jesse  D.  Hampton  studios. 
"White  Washed  Walls"  was  a  novelette  in 
its  original  form,  written  by  Ethel  anil 
James  Dorrance. 

When  it  came  to  selecting  a  play  with 
which  to  re-introduce  Alma  Rubens  to  the 
screen  public,  the  Winsome  Stars  Corpor- 
ation officials  purchased  "Diane  of  the 
Green  Van"  from  Leona  Dalrymple,  the 
New  Jersey  girl  who  wrote  it  and  won 
a  $10,000  prize  in  an  open  best-seller  com- 
petition. 

Bessie  Barriscale's  release  following 
"Hearts  Asleep"  will  be  "Josselyn's  Wife," 
taken  from  the  novel  by  Kathleen  Norris. 

These  are  but  a  few  of  the  books  and 
plays  that  will  appear  in  film  form  under 
the  Robertson-Cole  and  Exhibitors  Mutual 
trade  marks. 


Comedy  Romance  Series  for  Emmy  Welilen 

After  a  brief  sojourn  in  Florida,  where 
she  has  been  resting  since  her  last  screen 
production,  Emmy  Wehlen,  the  star  of 
musical  comedy  and  motion  picture  fame, 
arrived  in  New  York  last  week. 

After  remaining  in  the  Metropolis  for 
about  a  week,  Miss  Wehlen  left  for  the 
Metro   studios  in   Hollywood. 

As  soon  as  she  arrives,  Maxwell  Karger, 
director  general  of  Metro,  will  go  over 
with  the  star  the  parts  she  will  play  in 
the  series  of  comedy-romances  which  have 
been  selected  for  her  reappearance  on  the 
screen.  The  title  of  her  first  release  is  not 
yet   determined. 

The  series  are  screen  adaptations  of 
several  novels  by  well  known  authors,  and 
the  theme  of  each  is  mingled  with  a  re- 
freshing vein  of  light,  clean  comedy. 
Metro  is  sparing  no  expense  in  the  dress- 
ing of  the  sets  for  these  pictures. 


Lloyd  Hughes 

New  Tom  Ince  Star  for  Paramounters. 

Blackton  Film  Does  Big 

Business  in  Newburgh 

THE  difference  between  a  press  agent 
yarn  and  actual  news  is  that  the  lat- 
ter alone  usually  gets  on  the  police 
blotter.  Thus  there  is  actual  evidence  in 
the  information  conveyed  by  Vitagraph 
of  the  fact  that  the  doors  of  the  Broadway 
Theatre  in  Newburgh,  New  York,  were 
torn  from  their  hinges  by  eleventh-hour 
crowds  who  came  to  view  J.  Stuart  Black- 
ton's  "The  Common  Cause."  Police  aid 
had  to  be  summoned  in  quelling  the  crowd. 
"The  Common  Cause"  was  picked  by 
Manager  Hanmore,  ol  the  Broadway,  for 
a  three-day  run.  Capacity  and  the  pre- 
emption of  every  available  square  foot  of 
standing  room  was  the  rule  during  the 
first  two  days.  On  the  last  day  the 
crowds  swelled  to  thousands  with  not  the 
remotest  possibility  of  taking  care  of  more 
than  the  comparatively  small  proportion 
that   represented   the   theatre's   capacity. 

According  to  reports,  1,000  persons  were 
jammed  around  the  entrance  waiting  to 
gain  admittance  at  the  second  and  final 
showing  of  the  picture.  Such  was  the 
pressure  and  insistence  of  the  crowd  in 
forging  toward  the  box  office  that  the 
glass  doors  of  the  storm  front  were 
wrecked  and  Mr.  Hanmore  was  compelled 
to  ask  the  help  of  the  police.  Five  thou- 
sand saw  the  film  during  its  Newburgh  en- 
gagement. 

Work    Started    on    "Prairie    Gold." 

After  a  brief  vacation  Mary  MacLaren 
has  started  work  on  a  new  starring  ve- 
hicle, "Prairie  Gold,"  under  the  direction 
of  Tod  Browning.  Sinclair  Lewis  is  the 
author. 

As  its  title  indicates,  "Prairie  Gold'  is 
a  story  of  the  West,  of  love  and  of  the 
trials  of  a  young  girl  in  a  new  country. 
In  Miss  MacLaren's  supporting  cast  are  to 
be  seen  Willard  Louis,  David  J.  Butler, 
Carl  Stockdale,  Lucile  Lavarnie,  Lydia 
Seamans  Titus  and  little  Pat  Moore,  Uni- 
versal's   child   actor. 


Universal  Now  Issuing 

Press  Books  on  Features 

WITH   the    issuance   of   the    exhibitors' 
press    book     on     "The     Silk     Lined 
Burglar,"    which    features    Priscilla 
Dean,   Universal  believes  it  has   succeeded 
in   compiling  an   ideal   service   booklet   for 
use   in    exploiting   Universal   photoplays. 

The  booklet  is  composed  of  twenty 
pages  of  typographical  and  cut  matter. 
On  the  first  page  the  story  of  the  picture 
is  related.  The  second  page  contains  the 
cast,  brief  paragraphs  about  the  produc- 
tion, and  several  stories  for  the  herald. 
Page  three  contains  four  advance  stories 
for  newspapers.  The  fourth  page  contains 
notes  for  newspaper  use  preceding  the 
showing  and  during  the  showing.  The 
succeeding  page  contains  a  number  of  spe- 
cial stories,  chiefly  biographical,  about 
the  production  and  star.  On  page  six  are 
to  be  found  a  number  of  short  special 
stories,  notes  and  a  snappy  feature  story 
suitable  for  "playing  up  in  a  box"  by 
newspapers.  Two  other  pages  of  similar 
data  follow,  and  are  succeeded  by  a  spe- 
cial page  of  advertising  punches  and 
catch  lines.  This  page  is  followed  by  a 
musical  synopsis. 

Reproductions  of  one,  two  and  three 
column  scene  cuts  with  suitable  captions 
are  the  chief  features  of  two  pages  fol- 
lowing the  musical  synopsis.  Various 
styles  of  posters  and  special  advertising 
cuts  are  reproduced  on  the  remaining 
pages  of  the  booklet. 

Having  adopted  a  new  policy  in  making 
its  advertising  cuts  for  newspaper  use, 
all  of  the  advertising  drawings  in  the 
press  book  are  line  drawings.  Line  draw- 
ings have  proved  more  practical  due  to 
the  fact  that  they  will  reproduce  clearly 
in  any  newspaper  or  magazine,  and  in  the 
future  all  exhibitors'  service  advertising 
cuts  will  be  line  etchings  instead  of  com- 
bination half-tone  and  line  drawings  as  in 
the  past. 

In  issuing  its  new  press  books,  Uni- 
versal has  arranged  to  have  the  com- 
pleted service  booklet3  in  the  hands  of  all 
exchanges  for  distribution  among  exhib- 
itors several  weeks  in  advance  of  the  re- 
lease dates  of  the  pictures  the  booklets 
serve   to   exploit. 


Educational    Value    of    Kinograms    Will 
Draw. 

In  looking  over  the  synopsis  of  the 
current  release  of  Kinograms,  it  is  ap- 
parent that  a  vast  amount  of  knowledge 
can  be  gathered  by  the  patrons  of  such 
theatres  as  use  this  service.  To  the 
man  who  lives  in  New  England  and  has 
never  been  further  west  than  New  York 
City,  he  can  see  just  how  transportation 
is  effected  on  the  Mississippi  River  by  the 
character  of  the  boats  employed  to  move 
freight  from  one  point  to  another  and  also 
to  note  the  difference  in  the  style  of  boats 
from  those  he  has  seen  in  Eastern  waters. 
The  man  in  the  middle  west  has  a  chance 
to  observe  how  the  big  city  of  New  York 
receives  its  food  supply  in  the  way  ol 
fish  These  are  but  two  of  the  hundreds 
of  educational  elements  in  Kinograms,  and 
if  the  local  exhibitor  would  dwell  on  these 
points  in  his  local  publicity  he  could  be 
reasonably  certain  of  increasing  the  pa- 
tronage of  his  theatre. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1685. 


Stone  Productions  at  Work 

on  First  of  Its  Features 

THE  Lewis  S.  Stone  Productions,  Inc., 
which  was  organized  recently  in  Los 
Angeles,  is  at  work  on  the  first  of 
eight  super-productions  which  will  be  re- 
leased through  the  World  Film  Corpora- 
tion. Each  production  will  feature  Lewis 
S.   Stone. 

Mr.  Stone's  forte  lies  along  the  lines  of 
romantic  character  delineations.  His  first 
production,  in  which  he  will  be  directed 
by  Lloyd  Ingraham,  is  entitled  "Man's  De- 
sire." It  is  an  adventure  story  laid  in 
the  lumberjack  regions  of  the  Northwest, 
and  was  written  by  Mr.  Stone  himself, 
with  continuity  by  L.  V.  Jefferson. 

The  supporting  company  includes  Jane 
Novak,  Claire  DuBrey,  Jack  Curtis,  Wil- 
liam Dyer  and  others. 

The  exteriors  for  this  production  are 
now  being  taken  in  Eureka  and  Truckee. 
Upon  the  company's  return  after  two 
weeks'  work  in  the  North  they  will  film 
the  interiors  at  the  Brunton  studios  in 
Hollywood. 


"White  Washed  Walls"  Is  Story  of  Mexico. 

Combining  all  the  elements  of  the  comic 
opera,  with  its  fantastic,  mythical,  sur- 
roundings, and  yet  possessing  a  real  dram- 
atic plot,  "White  Washed  Walls,"  William 
Desmond's  latest  Hampton  production  to 
be  released  by  Exhibitors  Mutual,  will 
offer  the  star  in  a  mirth  provoking  role, 
befitting  his    typical    sense    of    humor. 

"White  Washed  Walls"  was  taken  from 
a  magazine  story  of  the  same  name  by 
Ethel  and  James  Dorrance.  George  Jens 
adapted  the  story  for  the  screen. 

"White  Washed  Walls"  is  a  chapter 
from  a  small  town  life  in  the  real  Mexico- 
life  as  it  is  today,  when  the  Dove  of  Peace 
has  spared  a  feather  from  its  bounteous 
wings  to  brush  revolution  aside. 

"CHAINING  THE  CANARY  LOOSE." 

(Continued  from  page  1618) 

she  had  previously  such  an  exciting  ad- 
venture, just  in  time  to  catch  the  old  man 
with  his  knife  close  to  the  rope. 

Throwing  her  arms  around  his  neck,  she 
covers  his  hands  with  kisses,  and  he  can't 
steady  his  nerves  enough  to  cut  the  rope. 
Anyhow  (896th  foot),  the  old  lady  is  to  be 
seen  just  sliding  back  over  the  top  of  the 
cliff  and  is  saved.  A  crowd  of  some  300 
onlookers  never  make  an  attempt  to  inter- 
fere. 

Lo!  the  Innocent  Bystander. 

Murder  may  be  committed,  women  may 
be  choked,  robbery  may  be  done  and  chil- 
dren may  be  beaten,  but  the  crowds  of 
onlookers  one  sees  in  moving  pictures 
never  interfere,  and  we  shall  not  let  any 
of  our  crowd  interfere.  This  film  must 
run  the  few  -emaining  feet  of  its  length 
as  true  to  '..  ~n  tradition  as  have  the  900 
feet  which  L .  "fc  passed. 

Father,  mother  and  the  youngest  child 
being  happily  reunited,  they  all  start 
home.  Ma's  "old  grey  bonnet,  with  the 
pink  ribbons  on  it,"  blows  off,  and  they 
have  43  fqet  of  chase  for  it,  which  brings 
them  to  the  door  of  the  saloon  where  the 
son  and  daughter  are  at  work.  For 
daughter  is  trying  to  get  back  her  mat- 
tress money,  and  brother  is  still  tending 
bar. 

Now  for  the  Happy  Ending. 

Being  a  bit  dry  and  hungry,  the  father, 
mother  and  younger  daughter  miraculous- 
ly decide  to  take  the  family  entrance 
route  to  refreshments  in  this  same  saloon, 
and  the  family  are  strangely  united.  In- 
troducing the  man  who  has  rescued  her, 
the  24-year  old  child  and  her  escort  join 
the  old  folks  in  a  bottle  of  red  wine  and 
a  few  feet  of  French  bread,  and  at  the 
1000th  foot  the  son  is  seen  to  close  up  the 
place,  and  the  family,  with,  the  addition  of 
a  prospective  son-in-law,  wend  their  way 
to    the    mattressless   home. 

THE    RAMBLER. 


The  High  Cost  of  Loving. 

Puts  Harold  Lloyd  and  Bebe  Daniels  in  the  Iron  Age  in  Pathe's  High  Class 

"Look  Out  Below." 

"From  Headquarters"  Bookings  Setting  Big  Record 


THE  instantaneous  popularity  of  Vita- 
graph's  Anita  Stewart  feature,  "From 
Headquarters,"  is  foreshadowed  by 
the  almost  unanimous  acquisition  of  the 
picture  by  Eastern  exhibitors.  New  Eng- 
land is  already  practically  solidly  booked. 
Every  mill  and  factory  town  is  on  the  list 
of  early  bookings.  Among  the  first  cities 
to  book  are  Boston,  Fall  River,  Lawrence, 
Lynn,  Dorchester,  Chelsea,  Gloucester,  New 
Bedford,  Everett,  Arlington  and  Cam- 
bridge. 

The  Poli  circuit  has  solidly  booked  the 
picture.  Keith's  big  Empire  Theatre  in 
Providence,  R.  I.,  is  among  the  early  book- 
ers. It  leads  the  Rhode  Island  invasion. 
Penetrating  westward,  the  Comique  at 
Butler,  Pa.,  the  Paramount  at  Logansport, 
Ind.,  and  the  Isis  at  Kokomo,  Ind.,  are 
found  among  the  earliest  telegraphic  re- 
servations. 

The  Canadian  showings  will  be  inau- 
gurated at  the  beautiful  National  Theatre 
in  Winnipeg.  The  southward  trend  is 
indicated  by  the  early  bookings  of  the 
picture  into  the  Bluebird  at  Richmond,  Va. 

New  Jersey  will  be  represented  strongly 
among  "From  Headquarters"  audiences 
of  the  week,  with  the  picture  booked  into 
the  Garden  at  Paterson  and  the  theatre  of 
the  same  name  in  Elizabeth.  Staten  Island 
and  the  Bronx,  too,  have  been  made  aware 
of  the  impending  release  of  the  Stewart 
picture,  with  a  score  of  exhibitors  toeing 
the  mark  at  the  first  intimation.  As  was 
reported  last  week,  the  Fox  and  Moss  cir- 
cuits have  booked  "From  Headquarters" 
for  a  solid  Greater  New  York  run. 


Strong  Supporting  Cast  for 
Bennison  in  "Speedy  Meade" 

A  NOTABLE  cast  surrounds  Louis  Ben- 
nison in  his  newest  Betzwood  pro- 
duction, "Speedy  Meade,"  distributed 
by   Goldwyn. 

Betzwood  officials  made  a  ten-strike  in 
obtaining  the  services  of  Katherine  Mac- 
Donald  as  the  smiling  star's  leading  wom- 
an. Talented  as  she  is  beautiful,  Miss 
MacDonald  has  won  an  enviable  repu- 
tation in  her  short  career  on  the  screen, 
having  distinguished  herself  as  leading 
woman  for  the  best  known  male  stars, 
including  William  S.  Hart  and  Douglas 
Fairbanks. 

"Speedy  Meade"  is  conspicuous  for  its 
variety  of  heavy  roles.  The  Bennison  pic- 
ture boasts  no  less  than  three  villains. 
Chief  among  them  is  J.  W.  Johnston,  who 
is  making  his  first  appearance  in  Betz- 
wood productions.  For  years  he  was  one 
of  the  principal  players  in  a  well-known 
California  stock  organization.  Another 
of  the  heavies  is  Ed  Roseman,  who  was 
prominently    identified    with   Louis   Benni- 


son's  first  screen  achievement.  William 
Bailey  is  the  third  member  of  the  heavy 
trio.  For  years  before  the  screen  en- 
listed his  services  Bailey  toured  the  coun- 
try as  leading  player  in  successful  vaude- 
ville playlets. 

Another  newcomer  to  Betzwood  produc- 
tions is  Claire  Adams,  who,  despite  her 
youth,  has  already  made  her  mark  as  an 
ingenue  both  on  the  stage  and  screen.  An 
important  role  is  intrusted  to  Neil  Moran, 
actor   of   finesse. 

Others  prominent  in  the  support  of 
Louis  Bennison  are  Norman  Jefferies  and 
Ricca  Allen.  Freddy  and  Buster  Moore, 
eight-year-old  twins,   complete  the  roster. 


Beautiful  Snow  Scenes  in  Salisbury's  Next. 

Monroe  Salisbury,  Universal  star,  is  put- 
ting the  finishing  touches  on  his  coming 
special  attraction,  "The  Great  White  Dark- 
ness," under  the  direction  of  Paul  Powell 
at  Universal  City.  Having  returned  from 
Pinecrest,  Calif.,  where  some  remarkable 
snow  scenes  were  obtained  several  weeks 
ago,  the  Salisbury  company  has  been 
•working  on  interiors  for  the  past  ten 
days.  What  is  said  to  be  one  of  the  most 
elaborate  and  artistic  interior  sets  ever 
constructed  at  Universal  City  is  being 
used  in  the  production.  The  extraordi- 
nary set  represents  the  interior  of  a  mil- 
lionaire lumberman's  palatial  backwoods, 
home. 


Many  Laughs  in  "Experimental  Marriage." 

Constance  Talmadge's  Select  attraction 
for  March,  "Experimental  Marriage,"  in 
which  she  is  presented  by  Lewis  J.  Selz- 
nlck,  is  filled  with  innumerable  bits  of 
sure-fire  comedy  stuff. 

"Experimental  Marriage"  was  seen  in 
New  York  on  the  stage  at  the  Bijou  The- 
atre last  season  under  the  name  of 
"Saturday  to  Monday,"  and  it  registered 
one  of  the  biggest  hits  of  any  of  William 
J.  Hurlbut's  comedy  successes. 

The  story  is  about  a  young  girl  who  is 
an  ardent  devotee  of  suffrage,  but  she 
does  not  deny  the  fact  that  Foxcroft  Grey 
is  almost  as  important  as  the  cause. 
Harrison    Ford   has   the   role   of   Grey. 


New  International   Cartoon   Release. 

New  releases  of  the  International  car- 
toon comedies,  announced  by  the  Educa- 
tional Films  Corporation  of  America,  will 
include  "A  Smash-Up  in  China"  with  the 
notorious  Happy  Hooligan  in  another  of 
his  brave  exploits,  and  "Snappy  Cheese," 
which  is  to  be  the  second  of  the  "Judge 
Rumhauser"  releases  on  the  new  schedule. 
"The  Ravings  of  a  Rounder,"  which  are 
to  be  released  on  the  same  reels  with  these 
cartoon  subjects,  will  be  "The  Bolshe- 
viki"   and   "Fashions." 


1684 


THE  MOVING  PICTURE  WORLD 


.March  22.  1919 


f    ***, 

11  ,*> 

-            all 

!•       ;.     ran    >^'in 

EL  y  tj^            id 

"The  Village  Smithy"  Looks  Like   Heavy  Stuff. 

But    It's  a   Light  and   Frolicsome   Paramount-Mack   Sennett. 


Bookings   Coming  In   Fast  on   "The   Red   Glove" 


UNIVERSALE  latest  serial,  "The  Red 
Glove,"  will  enjoy  the  widest  distri- 
bution ever  given  a  Big  U  serial  re- 
lease, if  advance  bookings  can  be  taken 
as  a  just  criterion.  In  almost  every  ter- 
ritory exchange  managers  have  reported 
advance  bookings  on  the  new  serial  that 
have    far    exceeded    expectations. 

Seventy-three  bookings  were  added  to 
the  list  at  the  Big  U  exchange  irt  New 
York  during  the  six-day  week  ending 
March  8,  according  to  Manager  Zierler. 
This  number  of  new  contracts  brings  the 
number  of  serial  bookings  to  thirty-eight 
in  excess  of  the  previous  record  for  serial 
booking  set  by  "Liberty"  three  years 
ago. 

In  the  Chicago  territory,  Manager  I. 
L.  Lesserman  has  reported  a  record  num- 
ber of  bookings,  a  telegram  from  the 
Mid-west  office  telling  of  the  number  of 
contracts  recorded  on  the  serial  having 
already  reached  twenty-one  in  excess  of 
all  contracts  made  to  date  on  Eddie  Polo's 
"The  Lure  of  the  Circus,"  released  in 
November.  Over  two  hundred  and  fifty 
bookings  on  "The  Red  Glove"  had  been 
put  on  the  records  at  the  Chicago  Uni- 
versal exchange  up  too  March  8. 

The  Strand,  one  of  the  leading  theatres 
in  Denver,  has  booked  "The  Red  Glove" 
as  the  first  serial  ever  contracted  for  by 
this  theatre.  The  Orpheum,  a  leading 
theatre  of  Seattle,  and  the  People's  The- 
atre of  Butte  have  also  booked  "The  Red 
Glove"  as  the  serial  with  which  to  in- 
troduce their  new  policy  to  their  respec- 
tive clienteles. 

Joe  Brandt,  Universal's  serial  special- 
ist, has  completed  half  of  his  nation- 
wide tour  in  the  interest  of  the  new 
serial.  Mr.  Brandt  states  that  he  finds 
exhibitors  enthusiastic  about  serials  and 
he  believes  that  serials  are  to  enjoy  a 
wider  distribution  this  spring  and  sum- 
mer than  at  any  time  during  the  past 
three  or  four  years. 


the  principals.  The  third  in  importance 
is  Clarence  F.  Burton. 

One  of  the  chief  character  parts  is  in 
the  able  hands  of  Nellie  Anderson.  While 
Irene  Rich,  another  of  the  strong  cast, 
is  not  so  well  known  to  screen  enthusiasts, 
still  her  remarkable  talents  and  person- 
ality place  her  on  an  equal  footing  with 
many  of  the  present-day  players. 

The  names  of  the  remainder  of  the  jgast 
of  principals  has  not  yet  been  made 
known,  but  it  is  understood  that  many 
comedy  situations  and  bits  will  be  intro- 
duced by  stars  of  the  musical  comedy 
stage,  including  the  entire  company- 
headed  by  Olga  Cook  in  Gus  Edwards' 
Song  Revue,  a  frolic  of  laughter  and  danc- 
ing  and   beautiful   girls. 


Madge    PuBh.es    Her    "Brand"    of   Hats. 

Madge  Evans,  the  World  Pictures  star, 
has  just  started  on  a  trip  to  Toronto, 
Cleveland,  Philadelphia,  Reading  and  other 
cities  for  the  purpose  of  exploiting  the 
children's  hats  made  by  her  own  company, 
the  Madge  Evans  Hat  Company.  This 
trip  follows  Madge's  triumph  at  the  fash- 
ion show  held  at  the  Astor  Hotel  in  New 
York  City  last  week.  It  is  interesting  to 
know  that  the  Madge  Evans  Hat  Com- 
pany last  year  did  over  a  million  dollars' 
worth  of  business.  These  hats  are  the 
highest  priced  children's  hats  made  in 
America  and  handled  by  only  one  dealer 
in  a  city,  this  dealer  generally  being  the 
leading    store. 

When  Madge  appears  in  Cleveland  at 
the  May  company,  the  Cleveland  distribu- 
tor of  her  hats,  her  pictures  will  be  shown 
in  the  Auditorium  of  the  store.  Eight 
hundred  people  are  seated  in  this  audi- 
torium. 


"Orchestra   I>- 

A     strong    cast 


»"    Has    Strong  Cast. 

has  been  selected  by 
Metro  to  support  May  Allison  in  "Orches- 
tra D-2,"  which  is  a  photodrama  connected 
with  the  lives  of  theatrical  folk,  their 
work,  their  homes,  and  their  sorrows  and 
joys.  Bon  Wilson  is  Miss  Allison's  lead- 
ing man.     Walter  I.  Percival  is  another  of 


Gibson     in     Cast     of    "Fighting     Brothers." 

"Hoot"  Gibson,  husband  of  Helen  Gib- 
son, Universal  Western  character  actress, 
recently  returned  from  the  firing  line  in 
France,  is  seen  in  support  of  Pete  Mor- 
rison in  "Fighting  Brothers,"  a  two-reel 
Western  drama  scheduled  for  release 
March  24.  Other  players  in  the  cast  of 
"Fighting  Brothers"  are  Yvette  Mitchell 
and  Duke  Lee.  Jack  Ford  directed  the 
production. 


Cottar  African  Hunt  Films 
Secured  by  C.  L.  Chester 

IT  is  announced  this  week  that  C.  L. 
Chester,  producer  of  the  Outing  Ches- 
ter Pictures,  has  secured  the  sensation- 
al African  Hunting  Scenics  recently 
brought  to  this  country  by  Charles  Cot- 
tar. Mr.  Cottar  is  a  well-known  sports- 
man, rancher  and  writer,  who,  during  the 
war,  was  in  the  British  Intelligence  Ser- 
vice, as  were  also  his  two  sons.  He  is 
known  all  over  Africa  as  a  mighty  hunter 
and  has  so  won  the  confidence  of  the  na- 
tives that  they  have  permitted  him  to 
film  scenes  hitherto  unknown  to  other 
cameramen. 

This  savage  and  alluring  country  has 
surprises  for  the  camera  at  every  turn. 
The  pictures  abound  in  close-ups  of  rhin- 
oceri,  hippopotomi,  tigers,  lions  and  all 
the  other  members  of  the  menagerie  that 
stay-at-home  folk  never  see  out  of  the 
"big  tent."  In  addition  to  the  animal 
studies,  all  the  weird  native  customs  have 
been  filmed,  including  the  fantastic  religi- 
ous dances  against  the  background  of  the 
wild    African    scenery. 

They  will  be  shown  at  an  early  date  as 
a  part  of  the  Outing-Chester  Series  now 
running    at    the    Strand. 


Priscilla    Dean's    Next .  Picture    Scheduled. 

"The  Silk  Lined  Burglar"  is  the  title 
of  Priscilla  Dean's  latest  film  play.  It 
is  six  reels  in  length  and  is  scheduled 
for  release  on  March  31.  It  has  been 
produced  by  Jack  Dillon  from  Fred  My- 
ton's  scenario  of  one  of  the  series  of 
"Boston  Blackie"  detective  and  crook 
stories  written  by  Jack  Boyle  and  pub- 
lished  in  a  monthly   magazine. 

The  film  play  relates  a  story  of  a  young 
girl's  love  for  a  man  in  the  United 
States  Secret  Service,  who  has  been  repri- 
manded for  his  inability  to  get  evidence 
that  will  convict  a  suspected  traitor  of 
plotting  against  the  government,  and  of 
her  efforts  to  get  the  evidence  herself 
and  thus  keep  her  lover  from  developing 
international  difficulties  by  carrying  out 
a    raid    of   the    traitor's   rooms   himself. 

In  the  supporting  cast  are  Sam  De 
Grasse,  Ash-ton  DearhqJ.t  and  Fred  «Cel- 
sey. 


Japanese   Atmosphere    in    "A    Hcrt    in 
Pawn." 

Beautiful  old  Japan  lives  in  Sessue  Hay- 
akawa's  newest  Haworth  production  for 
Exhibitors  Mutual  release,  "A  Heart  in 
Pawn,"  an  adaptation  of  the  Japanese 
actor's  last  stage  vehicle,  "Shadows."  So 
realistic  is  the  Oriental  atmosphere  that 
the  picture  might  have  been  made  in 
Japan,  but  instead  of  journeying  across 
the  Pacific  the  Hayakawa  company  went 
to  the  Golden  Gate  Park,  San  Francisco, 
and  there  found  the  cherry  blossoms  and 
tea-gardens    and    tea-rooms. 

One  reason  why  Hayakawa's  pictures 
are  so  popular  is  the  severe,  attention  he 
pays  to  details.  Hayakawa,  might  have 
obtained  a  pleasing  effect  by  using  sets 
for  the  tea-room  scenes,  but  he  wanted 
the  real  thing  and  that  led  to  his  journey 
to  San  Francisco.  Director  William 
Worthington  is  another  stickler  for  detail. 


Books  "Cannibals"  for  Indefinite  Run. 

Jones,  Linick  &  Schaefer,  of  Chicago, 
have  booked  Martin  Johnson's  "Cannibals 
of  the  South  Seas"  and  will  open  it  at  the 
Randolph  Theatre,  for  an  indefinite  run, 
to  begin  shortly.  One  of  the  biggest  ad- 
vertising campaigns  that  ever  accom- 
panied the  showing  of  any  picture  in  Chi- 
cago has  been  arranged  by  Jones,  Linick 
&  Schaefer.  Supplementing  an  unusual 
newspaper  advertising  campaign,  more 
than  200  twenty-four  sheet  stands  will 
be  scattered  throughout  the  city,  pro- 
claiming the  dangers  which  Mr.  and  Mrs. 
Johnson  endured  in  filming  the  "Canni- 
bals," and  announcing  the  unusual  na- 
ture of  the  picture,  which  is  the  most 
exceptional  feature  Chicago  has  had  in 
months. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1685 


San  Quentin  Prison  Scenes 
Shown  in  Lytell  Picture 

ABSOLUTELY  authentic  prison  scenes 
will  be  a  realistic  feature  of  Bert 
Lytell's  next  picture,  a  crook  drama 
based  on  .lack  Boyle's  "'Boston  Blackie" 
stories,  which  is  now  under  production 
at  the  Metro  studios  in  Hollywood.  It 
being  forbidden  to  photograph  the  interior 
of  a  state  penitentiary.  Maxwell  Karger, 
Metro  director  general,  instructed  his 
technical  chief,  Edward  Shulter,  to  con- 
struct the  prison  interiors  after  the  best 
information  obtainable  from  the  police 
authorities. 

David  S.  Larimer,  deputy  sheriff  and 
superintendent  of  constabulary  for  Los 
Angeles  County,  rendered  invaluable 
assistance  to  the  studios  in  this  work,  ex- 
plaining in  detail  the  general  arrangement 
of  the  cell  tiers,  the  garb  and  habits  of 
the  inmates  of  San  Quentin  Prison,  the 
California  state  penitentiary. 

Thus  the  new  Lytell  production  will 
afford  a  glimpse  into  San  Quentin,  as  it 
were.  One  of  the  "sets"  is  a  reproduction 
of  the  ground  floor  cell  tiers  and  the 
corridor    between. 

In  his  new  picture,  Bert  Lytell  plavs  the 
role  of  Boston  Blackie,  gentleman  burglar 
trying  to  "go  straight,"  who  is  framed  up 
by  another  crook  and  sentenced  to  a 
twenty-year  "stretch."  In  the  screen  ver- 
sion of  the  Boyle  story  written  by  Finis 
Fox,  Boston  Blackie  escapes  from  jail 
after  undergoing  frightful  hardships.  Just 
how  Boston  Blackie  quits  the  prison  walls 
is  a  secret  that  will  be  disclosed  when  the 
picture  is  released. 


Use*  Half  Page  Display  in  Two  Colors. 

One  of  the  largest  newspaper  display 
advertisements  ever  used  by  a  small  com- 
munity exhibitor  was  one  seen  recently 
when  Select's  Chicago  branch  manager, 
Fred  C.  Aiken,  forwarded  to  the  home 
office  a  copy  of  the  Kenosha  Evening 
News  carrying  a  half-page  in  two  colors 
on  Select's  Thomas  Dixon  special,  "The 
One  Woman,"  which  ran  at  the  Majestic 
and  Butterfly  theatres  in  that  city.  The 
management  of  these  two  theatres  be- 
lieves in  big  advertising,  and.  although 
"The  One  Woman"  was  shown  but  one 
day  at  each  of  his  "houses,  he  practically 
bought  out  the  entire  issue  in  order  to 
get  a  half-page  in  two  colors.  The  ad- 
vertisement carried  one  three-column 
electro  and  two  one-column  electros;  the 
name,  "The  One  Woman,"  was  printed  in 
red  ink  stretching  across  seven  columns. 
The  names  of  the  theatres  and  play  dates 
were  also  in   red. 


Viola  Dana  to  Star  in  "Madelon.'' 

Maxwell  Karger,  director  general  of 
Metro,  has  secured  as  the  next  vehicle  for 
Viola  Dana,  "Madelon,"  a  novel  by  Mary 
E.    Wilkins. 

It  is  a  story  of  life  in  the  lumber  camps. 
All  the  routine  in  the  life  of  the  lumber- 
men will  be  'shown,  including  the  original 
surveys  for  the  cut,  marking  of  the  trees, 
the  arrival  of  the  cutters  with  their  teams, 
the  hauling  of  the  logs  to  the  river  and 
the  thrilling  work  of  the  experienced  "log- 
gers" as  they  ferry  the  logs  out  of  the 
jams,  sometimes  resorting  to  the  danger- 
ous use  of  dynamite,  and  the  exciting  and 
interesting  displays  of  skill  on  the  float- 
ing logs,  where  their  lives  are  continually 
in  danger. 

Edwin  Carewe  will  direct,  assisted  by 
Webster   Cullison. 


Vnother  Super-Drama  for  Dorothy  Phillips. 

Under  the  direction  of  her  husband,  Al- 
len Holubar,  Dorothy  Phillips,  Universal 
star,  is  now  working  on  a  new  super- 
drama  tentatively  titled  "Ambition,"  at  the 
Universal  City  studios.  The  director  wrote 
both  the  story  and  the  scenario  for  the 
new  drama  and  has  placed  William  Sto- 
well  and  Robert  C.  Andersen  at  the  head 
of  Miss  Phillips'  supporting  cast 


A  Significant  Moment  in  "The  Forfeit." 

The  Theme  of  Vengeance  Is  Given  a  Strong  Interpreation  by  Jane 
House   Peters   in   This   Exhibitors   Mutual    Feature. 


Miller  and 


Extensive  Poster  Campaign  for  "The  Tiger's  Trail" 


AS  the  result  of  an  extensive  canvass 
of  branch  managers  and  salesmen 
and  through  them,  the  exhibitors,  as 
to  the  best  method  of  exploiting  a  serial, 
Pathe  Exchange,  Inc.,  has  decided  to  un- 
dertake a  great  poster  campaign  for  the 
Ruth  Roland  serial,  "The  Tiger's  Trail," 
which  will  be  released  on  April  20,  follow- 
ing the  final  chapter  of  the  current  Pearl 
White  serial,   "The  Lightning  Raider." 

The  success  of  Pathe  serials  in  the  past 
has  undoubtedly  to  a  large  degree  been 
traceable  to  the  exploitation  undertaken 
by  this  firm,  and  before  a  serial  is 
launched  there  is  always  a  series  of  con- 
ferences at  the  home  office  to  determine 
the  best  means  of  bringing  the  picture 
before  the  public.  In  the  case  of  "The 
Tiger's  Trail,"  an  intensive  canvass  was 
conducted  and  the  consensus  of  opinion 
favored  billing  over  other  methods  of  ex- 
ploitation. Special  attention  is  being  paid 
to  the  posters,  which  will  be  by  well- 
known  artists. 

In  addition  the  usual  comprehensive 
campaign  book  is  being  prepared  with  a 
wealth  of  press  stories,  and  suggestions 
and  exploitation  helps.  The  Pathe  pub- 
licity, advertising  and  exploitation  de- 
partments have  recently  been  enlarged 
in  order  to  give  a  wider  range  of  service 
to  exhibitors,  and  these  departments  stand 
ready  at  all  times  to  render  service  to 
theatres    playing    the   Pathe    product. 


is  to  be  found  in  Hamilton's  leading 
woman.  Stella  Gray,  who,  although 
possessing  a  country-wide  reputation  as  a 
star  of  musical  comedy,  is  in  "That's 
Good"  making  her  .screen  debut. 

"That's  Good"  is  the  kind  of  a  picture 
that  holds  you  from  the  title  to  the  end 
with  its  many  novel  situations,  speedy 
action    and    bright,    clean    comedy. 


"Fighting    Mad"   to    Show    Parade    of  27th. 

Under  the  supervision  of  Eugene  Spitz, 
pictures  of  the  parade  of  New  York's 
famous  fighting  unit,  the  Twenty-Seventh 
Division,  in  New  York,  March  25,  will  be 
made  for  insertion  in  "Fighting  Mad,"  a 
two-reel  drama  made  for  the  Stage 
Women's  War  Relief  for  distribution 
through  Universal.  The  story  of  the  film 
has  to  do  with  a  discussion  of  post-war 
conditions  in  one  of  New  York's  leading 
clubs,  and  the  story  related  by  the  film 
is  developed  when  the  two  principals  in 
the  discussion  view  the  parade  and  the 
debaters  bring  out  an  interesting  narra- 
tive of  their  experiences  and  thoughts. 
Maclyn  Arbuckle  and  John  J.  McGraw, 
owner  and  manager  of  the  New  York 
Giants,  are  featured  in  the  film  feature. 


Hale  Hamilton  in  Role  of 
a  Small-Town  Haberdasher 

A    SCREEN    adaptation    of    the    famous 
"Phoenix   Stories."   by   Richard  Wash- 
burn Child,  will  be  the  Metro  release 
for  March    24,    with    Hale   Hamilton   in   the 
stellar  role. 

"That's  Good"  is  the  title  of  the  picture, 
which  appeared  in  recent  issues  of  a  week- 
ly magazine.  A.  G.  Kenyon,  of  the  Metro 
scenario  staff  has  brought  out  all  the 
comedy  and  pathos  of  the  story  in  the 
adaptation  to  the  picture  screen. 

The  role  of  Marcellus  Starr,  a  small- 
town haberdasher,  played  by  Hamilton,  is 
certainly  unlike  anything  he  has  ever  at- 
tempted before  the  camera,  and  into  this 
role  Hamilton  has  put  a  character  which 
proves  him  to  be  one  of  the  most  versatile 
picture  stars  of  today. 

The  cast  supporting  Hamilton  includes 
Herbert  Prior,  James  Duffy,  Lewis  Morri- 
son, James  McAndless  and  little  Marjory 
Yeager,  a  child  actress  whose  work  is 
second  to  none. 

A  newcomer  to   the   motion   picture   field 


Harry    Carey   In    a    Canadian    Woods    Story. 

"A  Fight  for  Love"  with  Harry  Carey  is 
the  Universal  Special  Attraction  scheduled 
for  release  under  Universal's  new  releas- 
ing policy.  March  24.  The  feature  is  in  six 
reels  and  was  produced  under  the  direction 
of  Jack  Ford  from  an  original  story  by 
Eugene  B.  Lewis. 

With  its  settings  in  the  Canadian  woods 
the  production  deals  with  the  efforts  of  a 
cattle  rustler  from  the  United  States  to 
redeem  himself  in  the  eyes  of  the  girl, 
with  whom  he  falls  in  love,  by  bringing 
Michael,  leader  of  a  band  of  whiskey  run- 
ners, before  the  law  and  proving  himself 
to  be  a  man,  not  a  sneak  thief. 

Joe  Harris,  Neva  Gerber,  J.  Farrell  Mac- 
Donald,  Mark  Fenton  and  Princess  Neola 
May  are  seen  in  support  of  Mr.  Carey  in 
t  his  release. 


A  lire    Lake    Gets   First    Serious    Role. 

Alice  Lake,  leading  woman  with  Bert 
Lytell  in  his  coming  "Boston  Blackie" 
picture,  tentatively  named  "Powers  That 
Prey,"  has  realized  a  pet  ambition.  She 
has  always  felt  that  dramatic  acting  was 
her  forte,  but  fate  has  hitherto  decreed 
otherwise. 

As  Mary  in  "Powers  That  Prey,"  Miss 
Lake  has  many  tensely  dramatic  moments. 


1686 


THE  MOVING  PICTURE  WORLD 


Bookings  Are  Heavy  on 
Lewis'  Second  Select  Film 

ADVANCE  play  dates  and  reports  of 
bookings  where  Mitchell  Lewis'  cur- 
rent Select  Picture,  "Children  of 
Banishment,"  has  already  been  shown 
Prove  the  contention  that  Francis 
WUhan  Sullivan's  book  of  the  same  name 
from  which  the  story  is  adapted,  is  widely 
known  among-  the  reading-  public.  This 
tart,  and  the  popularity  of  Mitchell  Lewis 
asia  star,  will,  it  is  believed,  make  "Chil- 
dren of  Banishment"  one  of  the  most  pop- 
ular  screen   stories   of  the  year. 

"Children  of  Banishment"  is  Mitchell 
Lewis  second  Select  Picture,  following 
his  initial  appearance  as  a  Select  star  in 
"Code  of  the  Yukon."  In  the  New  York 
territory  advance  dates  have  already  been 
reported  for  Poli's  Strand,  Wate^rbury 
three  days;  Morningside,  New  York,  one 
day;  City  Hall,  one  day;  Hyperion '  Pal- 
ace and  Victoria,  Corona,  L.  I.,  one  day- 
Happy  Hour,  one  day;  Strand,  White 
Plains,  three  days;  Paramount,  Newark 
three  days;  Westchester,  Mount  Vernon' 
two  days;  Empire,  Staten  Island,  one  day; 
U.  S.  Photoplay,  Paterson,  three  days, 
and  U.  S.  Theatre,  Bronx,  one  day. 


"Thunderbolts   of  Fate"   Has   Strong   Cast. 

A  small  but  capable  cast  support  House 
Peters  and  Anna  Lehr  in  "Thunderbolts 
of  Fate,"  an  Edward  Warren  production 
for  distribution  by  the  W.  W.  Hodkinson 
Corporation.  Corene  Uzzell  is  featured  in 
the  role  of  the  socially  ambitious  woman 
whose  selfish  desires  brought  nothing  but 
unhappiness.  Henry  Sedley  is  a  suave 
man  about  town;  Wilfred  Lytell,  brother 
of  Bert  of  that  ilk,  is  the  younger  brother 
who  is  innocent  of  the  crime  he  is  held 
guilty  of;  Ned  Burton  is  a  Senator  and 
Ben   Lew'in   his   older   son. 

An  act  in  a  stage  play  by  Harry  B. 
Sheldon  offered  inspiration  to  Winifred 
Dunn  for  the  story  of  "Thunderbolts  of 
Fate,"  which  Edward  Warren  has  directed 
and  Edward  C.  Earle  photographed.  The 
picture  will  be  released  April  6. 


"The  Unknown  Love''  Scheduled. 

Pathe  announces  that  the  release  date 
decided  upon  for  Leonce  Perret's  big  pro- 
duction, "The  'Unknown  Love,"  with 
Dolores  Cassinelli  and  E.  K.  Lincoln,  is 
April  27.  Miss  Cassinelli,  it  has  been 
amply  demonstrated,  is  a  particularly  ap- 
pealing personality  to  women,  for  she 
typifies  the  spirit  of  girlish  romance,  and 
her  beauty,  coupled  with  her  strongly  de- 
veloped dramatic  sense,  is  the  big  factor 
of  her  success.  Another  artist  apprecia- 
tion comes  from  Albert  Levering,  the  well 
known  illustrator,  who  declares  that  she 
is  "the  soul  of  youth  and  beauty,  and  the 
story  that  she  glorifies  is  one  that  has 
been  in  the  heart  of  every  woman." 


Scenes   of   Dog   Show   in   Screen   Magazine. 

Scenes  taken  at  New  York's  most  recent 
dog  show,  a  romance  in  feet,  a  suggestion 
for  newlyweds,  laughographs  and  a  pic- 
tured story  of  a  pelican  are  among  the 
features  of  the  Universal  News  Screen 
Magazine  No.  6,  scheduled  for  release 
March    28. 

The  sixth  of  a  series  of  "Moments  with 
Broadway  Stars"  and  introducing  to  the 
cinema  public  fifteen-year-old  Aleta  Dore, 
featured  toe  dancer,  in  the  "Good  Morning 
Judge"  show,  demonstrating  some  of  her 
original  dances  in  another'  part  of  the 
New  Magazine.  The  first  of  a  series  of 
animated  American  slang  phrases  and  the 
"Whoozit.  Weekly"   complete   the   issue. 


in  screen  form  might  be  lessened  by  pub- 
lic announcement  too  far  ahead  of  the 
actual   showing. 

Commodore  Blackton  is  now  completing 
all  details  preparatory  to  "shooting"  the 
first  scenes  of  his  next  production  the 
latter  part  of  this  month,  and  will  an- 
nounce the  cast  as  soon  as  he  has  com- 
pletely assembled   it. 


Select    Story  for   Next   Blackton   Film. 

J.  Stuart  Blackton  has  selected  the  story 
for  his  next  superfeature  film  scheduled 
to  follow  "A  House  Divided,"  but  neither 
the  theme  nor  the  title  will  be  published 
until  the  production  is  well  under  way. 
The  reason  for  this  secrecy  is  that  both 
title  and  story  are  said  to  be  of  a  sensa- 
tional timely  interest  whose  effectiveness 


Thomas    J.    Cnrrigan    to    Play   "Checkers." 

Speculation  as  to  the  identity  of  the 
actor  who  would  play  the  part  of  Checkers 
in  the  special  feature  of  that  name  which 
is  being  produced  by  Richard  Stanton  for 
William  Fox  was  set  at  rest  this  week 
when  it  was  announced  by  the  Exhibitors' 
Service  Bureau  of  the  Fox  Film  Corpora- 
tion that  Thomas  J.  Carrigan,  one  of  the 
best  known  film  and  state  players,  had 
been  engaged  for  the  part.  Mr.  Carrigan 
is  exceptionally  well  equipped  for  the  role 
of  Checkers  by  both  ability  and  experi- 
ence. 

Others  in  the  cast  are  Jean  Acker,  Eve- 
lyn Cassidy,  Robert  Elliott  and  Bert 
Marbury. 


Completing  "The  Unknown  Quantity." 

"The  Unknown  Quantity"  is  rapidly 
assuming  the  state  where,  so  far  as  studio 
staff  and  home  office  are  concerned,  it  no 
longer  remains  in  the  condition  indicated 
by  its  title.  It  is  bursting  its  chrysalis 
out  at  the  Vitagraph  film  hatcheries  in 
Brooklyn,  and  the  threads  of  the  cocoon 
are  rapidly  being  woven  into  a  dramatic 
screen  fabric  that  is  expected  to  prove 
fully  as  fascinating  as  the  famous  tale 
of  the  same  name  by  O.  Henry,  from  whjch 
the  photoplay  is  made.  It  is  admittedly 
an  ideal  Corinne  Griffith  story.  It  is  be- 
ing directed  by  Tom  Mills,  and  will  be 
ready    for    the    screen    in    April. 


Pick    Strong    Cast    for    Viola    Dana. 

To  give  Viola  Dana  the  strongest  pos- 
sible support  in  "Madelon  of  the  Red- 
woods" Metro  has  exercised  extraordinary 
care  in  the  selection  of  the  cast  for  Miss 
Dana's  new  picture.  The  players  already 
cast  for  the  principals  in  this  screen  ver- 
sion of  the  novel  "Madelon,"  by  Mary  E. 
Wilkins  Freeman,  are  most  suitable  for 
the  characters  which  they  will  portray. 

Wheeler  Oakman  heads  the  list.  The 
second  is  Edward  J.  Connelly.  Another 
of  the  principals  is  Peggy  Pearce.  The 
fourth  member  is  Virginia  Ross.  Pat 
O'Malley  is  the  last  of  the  five  principals 
selected  to  support  Miss   Dana. 


New  Williams  Picture  Released. 

Earle  Williams'  fans  have  a  treat  in  store 
the  coming  week.  On  March  17  "A  Gen- 
tleman of  Quality,"  said  to  be  his  best, 
reaches  the  screen.  Another  feature  in 
the  predicted  success  of  the  picture  is  the 
presence  of  Katherine  Adams,  Mr.  Wil- 
liams' new  leading  woman.  Others  in  the 
cast  are  Joyce  Moore,  James  Carpenter, 
Robert  Belder,  George  Pierce  and  Ronald 
Byram.  The  picture  was  directed  by 
James  Young  and  was  made  from  the 
novel  of  the  same  title  as  the  play  by 
Frederic    Van    Rensselaer    Dey. 


Morey's    >l.-ir.-li    Release   Is   Ready. 

Harry  T.  Morey's  March  offering  is 
ready.  It  is  called  "Fighting  Destiny." 
Thrown  on  the  screen  for  a  private  show- 
ing it  is  said  to  have  given  satisfaction 
by  the  smoothness  of  its  action  and  its 
ever  varying  succession  of  episode.  Paul 
Scardon  directed  the  production,  and  Mr. 
Morey  is  supported  by  Betty  Blythe,  Tem- 
pler  Saxe,  Arthur  Donaldson,  and  George 
Majeroni.  The  story  is  based  on  a  novel- 
ette called  "Jungleheart"  by  Stanley  Shaw. 


Has   108   Prints   of  "The   Better  'Ole"   Out. 

One  hundred  and  eight  prints  are  being 
employed  by  World  Pictures  in  the  dis- 
tribution of  "The  Better  'Ole,"  the  famous 
picture  version  of  Bruce  Bairnsfather's 
cartoons,  which  is  also  being  shown  sim- 
ultaneously on  the  stage  by  seven  differ- 
ent   companies. 


March  22,  1919 

Independent  to  Announce 
Additions  to  10-20-30  Series 

WITH  four  of  the  twelve  that  com- 
pose the  list  of  features  represent- 
(  ing  Independent  Sales  Corpora- 
tions 10-20-30  series,  now  on  the  market, 
Frank  Hall,  president  of  Independent,  an- 
nounces that  he  has  practically  completed 
negotiations  for  additional  features  of 
this  series.  Pending  negotiations,  Mr. 
Hall  states  that  he  will  not  give  details 
concerning  the  subject  matter  of  the  pro- 
ductions or  the  personnel  of  the  casts. 

"One  feature  for  which  negotiations 
have  practically  been  closed,  placing  it 
on  the  booking  lists  of  Independent  Sales 
10-20-30  series,"  said  Mr.  Hall,  "is  espe- 
cially big  in  theme,  personnel  of  cast  and 
quality  of  production.  It  has  that  some- 
thing that  I,  as  an  exhibitor  and  distrib- 
utor, know  to  be  the  quality  referred  to 
as  big.  It  represents  the  work  of  one  of 
our  best  known  directors,  and  presents 
the  artistry  of  one  of  the  screen's  most 
accomplished   stars. 

"Within  the  next  few  weeks,  Independ- 
ent Sales  will  be  free  to  announce  the 
new  features  added  to  the  list  of  four  al- 
ready before  the  public  under  the  10-20-30 
rentals." 


Big   Demand   for   "The   Better   'Ole." 

The  success  achieved  by  "The  Better 
'Ole,"  which  World  Pictures  is  distribut- 
ing, is  apparent  when  it  is  stated  that 
ten  prints  are  now  in  use  in  New  York 
City  at  the  same  time.  Such  theatres 
as  Proctor's  58th  Street,  Proctor's  23d 
Street,  Proctor's  125th  Street,  Olympia, 
Palace  of  Richmond,  Staten  Island,  Har- 
lem Opera  House,  Standard,  Broadway 
and  Ninetieth  Street  will,  among  other 
prominent  theatres,  all  present  this 
superior    attraction    at    the    same    time. 


Select  Film  Will  Head  Anniversary  'Week. 

Announcement  is  made  by  the  Grand 
Theatre  in  Pittsburgh  that  Constance  Tal- 
madge,  who  is  presented  in  Select  pictures 
by  Lewis  J.  Selznick,  will  head  the  anni- 
versary bill  at  the  Grand  Theatre.  The 
attraction  in  which  Miss  Talmage  will 
appear  as  the  week's  headliner  will  be 
"Romance  and  Arabella."  According  to 
the  arrangements  as  announced  by  the 
newspapers  in  Pittsburgh,  the  Grand's 
anniversary  week  celebration  will  be  the 
greatest  ever  seen  in  that  city.  An  adver- 
tising campaign  covering  a  period  of 
seven   days   precedes   the   opening. 


"Partners  Three"   Stars  Enid   Bennett. 

Enid  Bennett  will  make  her  next  ap- 
pearance on  the  Paramount  schedule  in 
"Partners  Three,"  released  March  23. 
This  is  an  original  story  by  J.  G.  Hawks 
and  the  production  was  directed  by  Fred 
Niblo.  The  picture  is  full  of  action  and 
startling  twists  of  plot. 

Casson  Ferguson  has  the  leading  male 
role,  and  others  who  have  important  parts 
are  John  P.  Lockney,  Robert  McKim  and 
Lydia    Yeamans    Titus. 

Magnificent   Exteriors   in    "Virtuous    Men." 

Many  magnificent  exteriors  of  the 
Northwest  lumber  forests  are  a  feature 
to  'Virtuous  Men,"  the  initial  starring 
vehicle  in  which  E.  K.  Lincoln  is  to  ap- 
pear soon.  A  company  of  players  under 
the  direction  of  Ralph  Ince  spent  several 
weeks  in  Minnesota  while  the  exteriors 
were  being  made.  A  realistic  forest  fire 
was  filmed  by  Ince  during  the  company's 
stay   in   the   Northwest. 


"Hearts  Asleep"   Bessie   Barriscale's   Next. 

M.  B.  Havey,  head  of  the  scenario  de- 
partment of  the  B.  B.  Features,  Inc.,  is 
author  of  "Hearts  Asleep,"  which  will  be 
Miss  Barriscale's  next  Exhibitors  Mutual 
release. 

The  new  Barriscale  role  will  recall  to 
many  of  her  admirers  the  "slavey"  parts 
which  have  won  wide  popularity  for  the 
star. 


March  22,  1919 


THE     MOVING    PICTURE    WORLD 


1687 


Triangle  Schedules  "Toton" 
for  Release  on  March  30 

EVER  since  the  announcement  last  fall 
that  Director  Frank  Borzage  had 
completed  his  latest  Olive  Thomas 
Triangle  production,  "Toton,"  the  release 
of  this  picture  has  been  anticipated  with 
keen  interest,  for  it  was  recorded  to  be 
one  of  the  most  artistic  productions  ever 
produced  by  the  studios  of  this  organiza- 
tion. 

Considering  that  it  was  heralded  by 
those  who  viewed  it  at  a  private  show- 
ing as  exceptional  in  many  respects,  and 
that  it  features  Olive  Thomas,  exhibitors 
will  be  particularly  interested  in  the  fact 
that  it  is  to  be  released  on  March  30  as 
a    Triangle    special    presentation. 

Glimpses  of  the  Latin  Quarter  of 
Paris,  that  section  where  vice  and  crime 
and  brotherly  companionship  go  hand-in- 
hand,  are  contributing  factors  to  the 
fascinations  of  this  romance  by  Catherine 
Carr.  Many  of  the  scenes  were  "shot"  at 
the  Exposition  Grounds  at  San  Diego,  and 
Jack  Mackenzie,  the  cameraman,  is 
credited  with  the  photography. 

"Toton"  presents  Olive  Thomas  in  a  dual 
role,  the  second  episode  showing  her  in 
boy's  attire  until  her  real  identity  is  dis- 
covered and  she  is  wooed  and  won  by  a 
young  American.  Triangle's  former  char- 
acter actor,  Francis  McDonald,  is  credited 
with  the  best  work  of  his  career  as  Pierre, 
the  apache,  a  true  Fagan.  Norman  Kerry 
and  Jack  Perrin  were  especially  engaged 
to  support  Miss  Thomas  in  this  picture. 


Boys  Get   I'nid  for  Looking-  at  the  Movies. 

The  small  boy  in  the  town  of  Herrin, 
111.,  has  come  into  his  own  at  last  and  is 
being  paid  to  witness  his  greatest  indoor 
sport — the  movies.  This  unprecedented 
occurrence  was  brought  to  light  by  J.  C. 
Ragland,  branch  manager  of  Select's  St. 
Louis  Exchange.  Herrin  is  a  town  of 
about  10,000  population  of  which  more 
than  sixty  per  cent,  are  Italians  of  foreign 
birth.  The  Italians  are  unable  to  read  the 
titles  of  the  moving  pictures,  so  long  ago 
they  formed  the  habit  of  inducing  small 
boys  to  accompany  them  to  the  theatre 
and  translate  the  English  titles  into  Ital- 
ian. These  youthful  Italians,  educated  in 
American  schools,  soon  saw  a  chance  for 
profit,  and  are  now  charging  ten  cents 
for  translating  titles,  in  addition  to  mak- 
ing the  ones  benefited  by  their  transla- 
tions  pay   their   way   into  the   theatre. 


"Common  Cause"  Takes  Canada  by  Storm. 

"The  Common  Cause"  has  taken  Canada 
by  storm.  A  test  typical  of  the  drawing 
powers  of  this  picture  took  place  in 
Toronto  last  week.  While  it  was  being 
shown  at  the  Regent,  one  of  the  severest 


blizzards  of  the  winter  developed  just  as 
the  show  began.  Advices  received,  how- 
ver,  from  Vitagraph's  Toronto  branch 
office  indicated  that  the  Regent  played 
capacity  all   that   day. 

In  Montreal,  the  New  Grand  turned 
away  hundreds  at  every  performance,  and 
in  Winnipeg  the  crush  was  so  big  that  a 
second  week  of  "Common  Cause"  showings 
had  to  be  arranged  to  accommodate  the 
thousands.  Both  the  National  and  the 
Starland  presented  the  film  in  that  city. 

Reports  received  from  Regina  and  Fort 
Williams  are  to  the  effect  that  box  office 
records  at  the  leading  theatres  of  those 
two  cities  were  shattered  during  the  en- 
gagements  of   "The   Common   Cause." 


"Oh  You  Women"  Praised 
by  Famous  Players-Lasky 

^T  O  production  that  has  come  from 
t  John  Emerson  and  Anita  Loos,  has 
received  such  unqualified  indorse- 
ments and  praises  from  the  officials  of  the 
Famous  Players-Lasky  Corporation  as  has 
their  latest  production,  "Oh  You  Women," 
a  delicious  satire  on  the  returning  home 
of    the    boys    who    fought    "over    there." 

A  private  exhibition  of  the  picture  was 
given  the  officials  and  members  of  the  ad- 
vertising and  publicity  departments  in  the 
Famous  projection  room,  and  every  sin- 
gle member  of  the  audience  stated  that 
this  was  the  greatest  production  that  Mr. 
Emerson  and  Miss  Loos  had  even  con- 
ceived and  produced.  Preparations  are 
now  under  way  for  an  extensive  exploita- 
tion   campaign. 

The  story  of  the  production  deals  with 
the  delicate  problem  of  what  a  fellow  is 
going  to  do  when  he  gets  back  home  and 
finds  the  girls  on  the  job.  Despite  the 
satirical  handling  of  the  subject  the  theme 
has  an  interesting  purpose  behind  it  all, 
in  that  it  drives  home  the  thought  that 
while  it  was  all  very  fine  indeed  for  a 
woman  to  take  a  man's  place  while  he 
went  to  war,  it  is  all  wrong  to  consider 
keeping   it    when   he   comes   home. 


Exhibitors    Approve    of    Title    Change. 

Scores  of  letters  from  exhibitors  are 
being  received  by  Select  approving  the 
change  in  name  of  Constance  Talmadge's 
Select  Picture  for  March,  in  which  she  is 
presented  by  Lewis  J.  Selznick,  from 
madge's  March  attraction,  "Experimental 
Marriage." 

As  previously  announced,  Miss  Tal- 
madge's  March  attraction,  "Experimental 
Marriage,"  was  changed  from  "Saturday 
to  Monday"  owing  to  the  opinion  that 
obtained  among  exhibitors  that  the  name 
"Saturday  to  Monday"  might  lead  to  con- 
fusion in  the  minds  of  the  play-going 
public. 


Wallace  MacDonald  Heads 
Cast  of  Mae  Marsh's  Latest 

MAE  MARSH  has  never  had  a  more 
interesting  cast  of  supporting  play- 
ers than  that  which  surrounds  her 
in  the  new  Goldwyn  picture,  "Spotlight 
Sadie,"  released  April  6.  For  her  leading 
man  she  has  Wallace  MacDonald,  his  role 
being  his  first  screen  assignment  since  his 
honorable  discharge  from  the  Canadian 
forces. 

Alec  B.  Francis,  too  well  known  to 
Goldwyn  audiences  to  need  introduction, 
makes  his  first  appearance  in  a  California- 
made  production  with  his  favorite  Gold- 
wyn star.  He  has  a  typical  Alec  B.  Fran- 
cis role  as  the  Reverend  John  Page,  who 
ministers  to  the  needs  of  wayward  girls  at 
a  mission  across  from  the  theatre  where 
Sadie  (Mae  Marsh)  finds  romance — and 
heartache. 

Ambitious  Mary  Thurman  proves  that 
she  has  genuine  dramatic  talent  in  the 
role  of  Hazel  Harris,  leader  of  the  chorus, 
in  which  the  shy  Sadie  Sullivan  finds  a 
place.  Betty  Schade,  as  another  type  of 
stage  beauty,  wears  gorgeous  gowns  and 
displays  a  bad  disposition,  doing  both  in  a 
finished  manner. 

P.  M.  McCullough  has  an  ungrateful  role 
which  he  presents  with  skill.  Walter 
Hiers  plays  the  part  of  Tommy  Mills,  a 
press  agent.  Other  well  known  names  in 
the  case  are  Wellington  Playter,  Alice 
Davenport,  and  Lou  Salter. 


Chaplin  Reissues  in  Big  Demand. 

Essanay  reports  that  the  demand  for  the 
revivified  Chaplin  comedies  is  increasing 
daily,  bookings  coming  in  so  rapidly  that 
extra  prints  are  being  made  to  accommo- 
date the  exhibtors.  This  is  partly  due  to 
the  phenomenal  run  the  first  picture,  "A 
Night  in  the  Show,"  had  in  first-run 
houses,  many  theatres  featuring  this  pic- 
ture, which  had  never  run  a  reissue  before. 

The  results  have  proven  that  the  public 
likes  Chaplin  as  much  as  ever.  The  pic- 
ture proved  even  more  of  a  box  office  at- 
traction than  anticipated,  such  houses  as 
the  Rialto  in  New  York  and  the  Pantheon 
in  Chicago  being  crowded  to  the  doors, 
with   scores  waiting  a  chance  to  get  in. 

The  second  in  the  series  of  four  to  be 
released  is  "The  Bank,"  made  about  three 
years    ago. 


"A    Stitch  in  Time"   for  Gladys  Leslie. 

Much  is  expected  of  "A  Stitch  in  Time," 
which  is  being  produced  under  the  direc- 
tion of  Ralph  Ince  at  Vitagraph's  Brook- 
lyn studio.  "A  Stitch  in  Time"  is  a  big 
Fulton  Theatre  (New  York)  stage  hit  of 
the  present  season,  and  has  been  espe- 
cially secured  by  Vitagraph  because  of  its 
fitness  as  regards  the  leading  role  for 
Miss  Gladys  Leslie. 


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— _3 

1 11  III Ul  ■IIIIIIM  ■llllll|ll«!lllll!MI«|)llll!ll  ■M«lini|IM«!ll!IIM!»IHIIIM!PI!lll!ltlll«IIMHIIU«MI|ll|lil 


Showing:  the  Gulf  Between     Some  of  the  Moments  in   "Dau  ghter  of  Mine,"  in   Which  Goldwyn  Stars   Madge   Kennedy. 


1688 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


Myron  Selznick  Working 

on  Big  Exploitation  Plan 

IT  seems  ridiculous  and  it  has  never 
happened  before  in  the  history  of  mov- 
ing pictures,  but  this  week  a  producer 
Is  actually  paying  for  advertising  space 
in  which  to  make  a  public  apology.  This 
apology  is  offered  by  Myron  Selznick, 
president  and  general  manager  of  the 
Selznick  Pictures  Corporation,  which  has 
announced  eight  Olive  Thomas  features 
yearly  as  its  first  offernig.  Mr.  Selznick's 
apology  as  it  appears  in  the  advertising 
pages  of  this  week's  issue  of  the  Moving 
Picture  World  reads  as  follows: 

"I  apologize,  and  I  know  you  are  going 
to   accept   my   apology. 

"I  expected  to  be  able  before  this  to 
talk  business  with  the  thousands  of  ex- 
hibitors who  have  been  telegraphing  and 
writing    for    Selznick    Pictures    franchises. 

"But  I  am  working  out  a  plan  of  pub- 
licity, service  and  co-operation  on  a  scale 
never  before  attempted.  It  is  original  and 
stupendous.  Tt  cannot  be  imitated.  It 
will  be  used  exclusively  for  Selznick  Pic- 
tures. 

"I  will  be  ready  to  announce  this  plan 
shortly.  Meanwhile  I  must  ask  exhibit- 
ors who  have  been  looking  for  these  pic- 
tures to  accept  my  apology  and  be  patient 
a   little  longer. 

"Selznick  Pictures  would  go  over  big 
anyhow.  This  new  idea  will  make  them 
a  tremendous  sensation." 

The  New  York  executives  of  the  Selznick 
Pictures  Corporation  are  inclined  to  be 
mysterious  concerning  the  project  sug- 
gested in  this  apology.  They  say  that  the 
plans  are  now  reaching  completion  and 
will  be  ready  to  announce  within  a  week 
or  ten  days.  The  only  statement  that  was 
made  concerning  the  enterprise  was  that 
it  has  nothing  to  do  with  the  plans  for 
distributing  Selznick  Pictures  and  is  pure- 
ly a  matter  of  exploitation  on  a  huge  scale. 


"Made  in  America"  Mum  n   at  Camp  Meade. 

"Made  in  America"  was  shown  Monday 
and  Tuesday,  March  3  and  4  at  Camp 
Meade,  Md.,  to  8,000  officers  and  men. 
Pour  performances  were  given  in  th.e 
Liberty  Theatre.  Lieut.  Arra  Chaney,  U.S.A., 
attached  to  Headquarters  Fourth  Devel- 
opment Battalion  was  in  charge  of  the 
screening. 

In  the  letter  addressed  to  W.  W.  Hod- 
kinson  on  the  series,  Lieut.  Chaney  said: 
"The  showing  of  the  great  film  has  passed 
and  I  can  assure  you  that  it  was  run  off 
in  great  style  and  greatly  appreciated  by 
8,000  of  the  soldiers  of  this  Camp  and 
every  one  of  them  praised  it  very  highly 
as  we  could  tell  by  the  continuous  ap- 
plause. 

"Major  Deering  and  his  officers  wish 
that  I  congratulate  Mr.  Ashley  Miller, 
producer  and  director,  on  his  wonderful 
success  in  this  picture  and  especially 
Major  Logan  of  the  Screening  Board  who 
has  highly  elated  over  the  showing  of  the 
scenes  that  were  taken  at  his  examining 
station." 


Walsh     Stapes     Prize     Fight     for     Picture. 

To  furnish  one  of  the  scenes  of  a  big 
special  feature  which  lie  is  making,  R. 
A.  Walsh,  the  William  Fox  director, 
staged  a  prize  fight  in  Brooklyn  recently 
at    the    Broadway    Sporting    Club. 

Considerable  expense  was  involved  in 
staging  the  bout.  The  New  York  Edison 
Company  had  to  wire  the  building  and 
install  four  big  sunlight  arc  lamps,  be- 
sides   a    number   of   Cooper-Hewitts. 


"Belle    of    New    York"    Appeals    to    All. 

Julius  Steger,  who  directed  Marion 
Davies  in  "The  Belle  of  New  York,"  is 
proud  of  the  fact  that  the  screen  version 
of  the  famous  old  musical  comedy  is  not 
only  a  finished  and  artistic  production,  but 
is  a  picture  that  will  appeal  vitally  to  all 
classes  of  people  because  of  its  heart  in- 
terest,   human    appeal    and    the    lesson    it 


teaches.  "We  eliminated  everything  that 
was  sordid  or  objectionable  from  the  orig- 
inal story,"  said  Mr.  Steger,  "and,  while 
the  production  is  sumptuous  and  elabor- 
ate in  every  detail,  there  is  nothing  that 
can  offend  the  most  cultivated  taste.  Miss 
Davies  as  the  loving  daughter,  the  am- 
bitious vocal  student,  the  beautiful 
cabaret  singer  and  the  sweet  and  appeal- 
ing Salvation  Army  lassie  gives  an  im- 
personation that  sinks  deep  into  the  heart 
and   will   be   long   remembered." 


Hamilton   to   Play   Role   of   Society   Idler. 

"After  His  Own  Heart,"  Hale  Hamilton's 
fourth  production  as  a  Metro  star,  is  well 
under  way  at  the  Metro  studios  in  Holly- 
wood. Naomi  Childers,  who  recently  com- 
pleted a  picture  with  Bert  Lytell,  is  Ham- 
ilton's   leading    woman. 

Hamilton  plays  the  role  of  Thomas 
Wentworth  Duncan,  society  idler,  who 
suddenly  has  to  find  a  job  and  loses  his 
heart  to  Sally  Reeves,  played  by  Miss 
Childers. 

"After  His  Own  Heart,"  adapted  for  the 
screen  by  A.  S.  Le  Vino,  of  the  Metro 
scenario  staff  from  the  four-part  maga- 
zine story,  abounds  in  wholesome  humor 
of  the  type  especially  suited  to  Hamil- 
ton's  talents   as   a   comedian. 

Harry  L.  Franklin  is  directing  the  pic- 
ture. Besides  Miss  Childers  in  the  sup- 
porting cast  are  Herbert  Pryor,  Harry 
Carter,  Frank  Hayes  and  Tom  Kennedy, 
former  heavyweight  boxer,  who  will  do 
the  role  of  "Goliath." 


Merchants   Display    Views   of    Select    Stars. 

Kansas  City  merchants  and  exhibitors 
seem  fully  to  realize  the  value  of  co- 
operation, as  shown  in  a  report  of  recent 
instances  where  local  exhibitors  obtained 
the  assistance  of  merchants  in  putting 
over  Select  pictures.  A.  H.  McLaughlin, 
Select's  branch  manager  in  Kansas  City, 
who  assisted  in  bringing  about  this  spirit 
of  co-operation  states  that  two  of  the 
largest  jewelry  firms  in  Kansas  City,  re- 
cently devoted  considerable  window  space 
to  8xl0's  on  "The  Heart  of  Wetona"  and 
"In  the  Hollow  of  Her  Hand";  while  a  five 
and  ten  cent  store,  during  the  showing  of 
Norma  Talmadge  in  "The  Heart  of  Weto- 
na," at  the  Liberty  Theatre,  not  only 
pushed  the  "The  Heart  of  Wetona"  song, 
but  displayed  a  large  oil  painting  of  Miss 
Talmadge  which  was  loaned  by  the  Select 
Branch.  A  fashion  shop,  another  large 
Kansas  City  establishment,  used  an  oil 
painting  of  Alice  Brady  in  its  show  win- 
dow during  the  run  of  "In  the  Hollow  of 
Her   Hand"   at   the   Liberty   Theatre. 


"The    Highest    Trump"    Scores    in    Canada. 

Soldier  audiences  in  Canada  last  week 
cheered  "The  Highest  Trump,"  a  Vita- 
graph  release  starring  Earle  Williams, 
which  embodies  wonderful  aeroplane 
scenes.  The  triumph  of  the  "ace"  over 
those  foes  of  his  country  who  lurk  in  the 
kindly  shelter  of  its  asylum  to  strike  the 
better  at  her  vitals,  proved  an  absorb- 
ing topic  to  the  doughboys.  The  silence 
of  the  man  under  suspicion,  even  when 
the  love  and  devotion  of  his  sweetheart 
was  in  jeopardy,  was  looked  on  by  the 
fighters  as  heroism  as  rare  as  ever  dis- 
tinguished the  deeds  of  men  under  fire. 
Earle  Williams  has  made  of  the  role  of 
the  American  "ace"  a  characterization  as 
notable  as  any  he  has  created,  and  quite 
apart  from  past  roles  in  the  type  por- 
(.rayed. 

"Belle   of   New    York-'    <;oing    Strong. 

"The  Belle  of  New  York,"  Marion 
Davies'  latest  starring  vehicle  released 
through  Select  Pictures  two  weeks  ago, 
is  going  over  big  in  New  York  and  in 
every  part  of  the  co.untry,  according  to 
C.  F.  Zittel,  head  of  the  Marion  Davies 
Film  Corporation,  and  who  personally 
recommended  the  story  as  a  screen 
vehicle.  It  has  played  to  capacity  in  prac- 
tically every  large  and  small  theatre  of 
New  York,  and  has  done  repeat  bookings 
East,  West,  North  and  South. 


Goldwyn  Liberty  Film  To 
Be  Retitled  for  Next  Loan 

The  Goldwyn  stars  will  "do  their  best" 
to  help  Uncle  Sam  go  over  the  top  in  the 
coming  Victory  Loan,  the  campaign  for 
which  is  to  be  launched  in  April.  During 
the  last  Liberty  Loan  drive,  Geraldine 
Farrar  contributed  a  short  satire  which 
predicted  the  fall  of  autocracy  and  the 
triumph  of  democracy;  then  there  was 
another  propaganda  subject  made  and 
contributed  by  an  all-star  Goldwyn  cast. 
Both  the  Geraldine  Farrar  and  the  all- 
star  cast  contributions  were  acclaimed 
the  country  over  as  being  among  the  best 
of  patriotic  subjects  forwarding  America's 
platform   in   the  war. 

These  films  are  now  being  retitled  and 
reedited  and  will  be  turned  over  to  Uncle 
Sam  for  free  distribution  among  the  mo- 
tion picture  theatres  of  the  country.  The 
new  sub-titles,  whcih  will  take  the  place 
of  the  old  ones  are,  of  course,  based  upon 
Democracy's  victory  and  the  captions  will 
drive  home  the  salient  reasons  why  the 
Victory   Loan  must   be  oversubscribed. 


"The    Man    of    Might"    Full    of   Action. 

Episode  seven  of  "The  Man  of  Might," 
Vitagraph's  serial  now  current,  is  setting 
the  big  playhouses  abuzz.  More  so  than 
any  of  the  foregoing  episodes,  this  one 
pulsates  with  action.  For  instance,  at  the 
beginning  of  this  chapter  a  redskin  friend 
of  the  hero  and  his  party,  all  of  whom 
have  been  bound  and  suspended  midway 
down  the  face  of  a  desert  cliff  to  perish 
of  the  heat,  is  seen  peppering  away  with 
his  shotgun  at  the  taut  cords,  after  hav- 
ing spread  a  blanket  on  pegs  beneath  the 
prisoners.  Thus  one  after  the  other  is 
saved  from  a  horrible  fate. 

Exhibitors  are  utilizing  press  matter 
and  photographs  contained  in  Vitagraph's 
special  plan  book  for  this  serial  to  the 
full.  All  admit  that  here  is  effective  am- 
munition for  their  use  in  apprising  the 
public   of   the   thrills   in   store  for   them. 


Next   Kerrigan   Picture   on   March   24. 

The  W.  W.  Hodkinson  Corporation  an- 
nounces that  March  24  is  the  date  set  for 
the  release  of  "The  End  of  the  Game,"  J. 
Warren  Kerrigan's  next  picture  for  Jesse 
D.  Hampton  Productions.  This  story  by 
George  Elwood  Jenks  is  a  real  Western 
thriller,  full  of  action,  suspense  and  heart 
interest  and  written  about  the  days  of  '49 
when  men  were  fearless,  shot  at  sight 
and  lived  in  the  romantic  atmosphere  of 
the    gold    camps. 

In  "The  End  of  the  Game"  Kerrigan 
has  a  chance  to  display  his  prowess  and, 
being  the  hero  of  the  story,  is  given  every 
opportunity.  Lois  Wilson  is  charming 
as  the  naive  little  stranger.  The  support- 
ing cast  is  made  up  of  Jack  Richardson, 
Alfred  Whitman,  George  Field,  Walter 
Perry,  Eleanor  Fair,  Milton  Ross,  Bert 
Appling  and  J.  J.  Franz. 


"Powers   That    Prey"    New    Lytell    Picture. 

"Powers  That  Prey"  is  the  working  title 
selected  for  Bert  Lytell's  new  "Boston 
Blackie"  picture  now  under  production. 
Two  of  Jack  Boyle's  stories.  "Boston 
Blackie's  Mary"  and  "Fred,  the  Count." 
furnished  the  material  for  the  scenario 
made  by  Finis  Fox,  of  the  Metro  scenario 
staff  Lytell's  leading  woman  is  Alice 
Lake  Prominent  in  his  support  are 
Henry  Kolker,  Joseph  Kilgour,  Frank  Cur- 
rier, Bernard  Durning,  Gertrude  Short. 
William  Musgrave  and  Jack  Duffy.  John 
Ince   is  directing. 


Lyons    and    Moran    Working   on    Another. 

Lyons  and  Moran,  Universal  funsters, 
are  now  at  work  on  a  new  comedy  en- 
titled "The  Wife  Neglectors."  In  order 
to  get  two  women  of  similar  appearance  to 
play  the  "wife"  parts,  a  new  co-leading 
woman  for  Mildred  Moore  had  to  be  ob- 
tained for  the  picture.  The  choice  for  this 
picture  was  Marion  LeBoque. 


March  22.  1919 


THE     MOVING     PICTURE    WORLD 


1689 


Three  Companies  Working 

on  Universal  Specials 

SO  that  the  releasing  schedule  of  one 
two-reel  Western  drama  each  week 
may  be  maintained,  three  companies 
are  now  working  on  these  special  pro- 
ductions at  Universal  C.ity.  Jacques  Jac- 
card,  Jack  Ford  and  Norman  Dawn  are 
directing   these   companies. 

Jack  Ford  is  producing  a  series  of  two 
reelers  starring  Pete  Morrison  and  Helen 
Gibson,  supported  by  Yvette  Mitchell,  Hoot 
Gibson  and  others  well  known.  Eddie 
Polo,  with  Eileen  Sedgwick  as  his  lead- 
ing woman,  is  the  star  of  Jaccard's  com- 
pany and  Jack  Perrin,  Walt  Whitman  and 
Patrica  Fox  are  featured  in  Dawn's  com- 
pany. 

Three  two-reel  Western  subjects  are 
now  on  the  schedule  for  March  release. 
"The  Black  Horse  Bandit,"  featuring 
Pete  Morrison  and  Helen  Gibson,  will  be 
released  on  March  10,  Eddie  Polo  and 
Eileen  Sedgwick  in  "A  Prisoner  for  Life," 
will  follow  a  week  later,  and  this  will  be 
succeeded   by   "His  Buddie,"  on   March   24. 


Uernluine    Fnrrnr   in    Educational    Release. 

The  Educational  Films  Corporation  of 
America  announces  that  the  feature  of 
the  third  number  of  the  Photoplay  Maga- 
zine Screen  Supplement  is  to  be  an  ex- 
tensive study  of  Geraldine  Farrar  in  her 
new   New   York   home. 

The  picture  begins  with  Miss  Farrar  at 
her  boudoir  breakfast,  and  concludes  with 
her  return  from  the  Opera,  at  midnight, 
to  peruse  one  of  her  next  summer's 
scenarios.  Six  rooms  were  used — her 
boudoir,  on  the  third  floor;  her  music- 
room  and  artistic  workshop,  at  the  top  of 
the  house;  her  library,  on  the  second  floor 
back;  her  "Gownerie,"  in  which  all  of  her 
frocks  and  furs  and  costumes  are  kept  in 
rows  of  glass  cases;  her  den,  and  the 
winding  marble  staircase.  The  taking  of 
the  picture  occupied  four  hours,  during 
which  Miss  Farrar,  as  her  custom  is 
worked  harder  than  any  of  the  rest  of 
the  force — changing  her  frocks  and  sug- 
gesting   business. 


Chinatonn    Scenes   in   "FiKhting   Destiny." 

The  thousands  of  theatres  that  regularly 
present  Vitagraph  features  are  soon  to 
take  their  patrons  on  a  sightseeing  tour 
of  New  York's  famous  Chinatown.  One 
of  the  first  objectives  of  every  tourist 
visiting  the  world's  greatest  metropolis 
is   this   Oriental   colony. 

Vitagraph  exhibitors  therefore  will  save 
their  patrons  considerable  cash  if  they  are 
willing  to  accept  faithful  photographic 
reproduction  of  the  scenes  in  New  York's 
Chinatown  in  lieu  of  an  actual  visit  to  the 
district.  This  opportunity  is  accorded 
them  with  the  screening  of  "Fighting 
Destiny,"  a  Harry  T.  Morey  picture,  set 
for  release  March  31.  •.■«*.„ 

Mystery  and  suspense  mount  higher 
and  higher  as  the  action  of  the  piece  pro- 
ceeds, and  it  is  in  Chinatown  that  the 
story  reaches  its  climax  and  in  a  manner 
that   entirely   upsets   all   calculations. 


"Common    Clay"    Smashing   Records. 

"Common  Clay,"  the  A.  H.  Woods'  screen 
presentation  of  the  Harvard  prize  play 
by  Cleves  Kinkead,  has  broken  all  book- 
ing records  for  a  big  special  feature,  and 
Pathe  Exchange,  Inc.,  is  in  constant  re- 
ceipt of  the  hearty  commendation  from  ex- 
hibitors all  over  the  country  who  tell  the 
same  story  of  satisfied  and  enthusiastic 
crowds  and  packed  houses.  The  Rialto 
Theatre,  New  York,  opened  to  a  gather- 
ing that  filled  the  big  theatre  and  over- 
flowed into  Broadway.  This  was  repeated 
at  everv  performance. 

E  C  Bostwick,  of  the  Merrill  Theatre, 
Milwaukee,  advanced  the  admissior .price 
opening  with  "Common  Clay."  Throngs 
packed  the  house  at  each  showing. 

In  Kansas  City  the  picture  broke  all 
records  for  gross  receipts  at  the  Royal 
Theatre. 


There   Is    Nothing   Mystic   and   Ancient   About   This    Scene 

Which  Shows  Lady  Tsen  Mei   in   Goldwyn's   "For  the  Freedom   of  the   East." 

"Oh,  Boy"  to  Be  Capellani's  First  Through  Pathe 


OH,  BOY!"  a  most  successful  musical 
comedy,  is  to  be  produced  as  a  mo- 
tion picture  by  the  Albert  Capellani 
Productions,  Inc.,  and  released  by  Pathe. 
The  stage  production,  which  was  origin- 
ally presented  by  Elliott  &  Comstoek  al 
the  Princess  Theatre,  ran  there  for  nearly 
a  year,  and  then  moved  to  the  Casino 
Theatre,  where  it  continued  its  success 
for  another  year.  So  large  was  its  suc- 
cess that  immediately  after  its  premiere 
companies  were  sent  touring  the  country. 
At  present  there  are  seven  such  road  com- 
panies of  "Oh,  Boy!"  playing  to  capacity 
audiences  in  different  parts  of  tht- 
country. 

It  is  interesting  to  note  that  Creighton 
Hale,  who,  with  June  Caprice,  is  to  co- 
star  in  the  picture  version,  created  the 
principal  juvenile  role  in  the  stage  pro- 
duction. In  the  original  cast  Creighton 
Hale   was   one   of  the  featured   players. 

In  presenting  their  "filmusical  comedy" 
the  producers  will  introduce  a  new  angle 
on  photoplay  presentation  and  style.  It 
marks  the  first  actual  production  on  the 
screen  of  a  musical  comedy  in  the  full 
sense  of  the  word,  and  has  been  named 
"filmusical  comedy,"  which  term  offers 
some  inkling  as  to  the  manner  in  which 
the  screening  will  be  handled.  The  term 
"filmusical  comedy"  is  being  registered  by 
Albert    Capellani,   who    originated    it. 

A  cast  of  renowned  screen  and  stage 
personalities  has  been  engaged  to  sup- 
port Creighton  Hale  and  June  Caprice. 
Among  them  are  Irene  Tarns,  Flora  Finch, 
Joseph  Conyers  and  W.  H.  Thompson.  In 
addition  to  Ben  Taggart,  who  was  only 
recently  discharged  from  the  service,  there 
are    others    that   will    be   announced   later. 


judge  who  is  in  partnership  with  a  pawn- 
broker. Charles  Parrott  produced  the 
comedy  and  Billy  Armstrong  and  Bartine 
Bourquette    are    featured    in    it. 

Noel  Smith  is  responsible  for  the  many 
humorous  incidents  in  "Gymbelles  and 
Boneheads."  Dick  Smith,  Peggy  Aarup 
and  Billy  Bevan  are  featured  in  this  re- 
lease. The  climax  of  the  comedy  is 
reached  when  Hy  Ball  and  Glasser  Beer, 
owners  of  a  hair  dressing  parlor  fall  in 
love  with  one  of  their  customers  and  ex- 
ceed  the   speed   limit   in   proposing   to   her. 


I  ''liming     of    "Test     of     Honor"     Completed. 

Under  the  direction  of  John  S.  Robert- 
son, the  final  scenes  for  John  Barrymore's 
new  Paramount  picture,  "The  Test  of 
Honor,"  were  taken  and  Mr.  Robertson 
and  his  assistant,  Frank  Walton,  are  now 
cutting  and  assembling  the  film.  The  last 
"camera"'  was  done  on  location  at  Locust 
Valley,  Long  Island.  Practically  the  en- 
tire cast  of  principals,  including  Mr.  Bar- 
rymore,  Marcia  Manon  and  Constance 
Rinney,  made  the  trip.  Jacques  Mon- 
teran   was   the  cameraman. 

"The  Test  of  Honor"  is  an  adaptation  by 
Eve  Unsell,  of  E.  Phillips  Oppenheim's 
novel,  "The  Malefactor."  Mr.  Barrymore 
has  the  leading  role.  The  picture  will 
probably    be    released    early    in    April. 


I.-Ko    Comedies    for    Last    of   March    Ready. 

"Hearts  in  Hock"  and  "Gymbelles  and 
Boneheads"  are  the  titles  for  the  L-Ko 
comedies  to  be  released  through  Universal 
exchanges  on  March  19  and  26.  The  first 
named   comedy   deals    with    the   trials   of   a 


"The    Money    Corral"    Wearing    Completion. 

William  S.  Hart  has  just  about  finished 
work  on  "The  Money  Corral,"  his  new 
Artcraft  picture.  It  is  said  to  be  one  of 
the  most  exciting  stories  he  has  done  to 
the  present  time.  Being  largely  Western 
in  character,  it  gives  Mr.  Hart  the  sort  of 
role  to  which  he  is  ideally  suited,  that  of 
a    real    Westerner. 

This  picture  was  written  by  Mr.  Hart 
and  Lambert  Hillyer  and  they  also  collab- 
orated in  the  direction.  "  Jane  Novak  sup- 
ports the  star,  while  in  the  company  will 
be  found  Herschel  Mayall,  Winter  Hall, 
Rhea   Mitchell   and   Patricia   Palmer. 


1690 


THE  MOVING  PICTURE  WORLD 


Two  New  Mexican  Subjects  for  Educational  Films 


GEORGE  D.  WRIGHT  has  just  supplied 
two  more  of  his  series  of  single-reel 
productions  describing  "Mexico  To- 
day '  which  have  been  completed  for  dis- 
tribution by  the  Educational  Films  Cor- 
poration of  America.  "A  Day  with  Car- 
ranza"  and  "What  Is  a  Mexican?"  are 
the  titles. 

In  the  last  five  years  there  have  been 
very  few  American  photographers  in 
-Mexico.  With  the  exception  of  Mr. 
Wright's  negatives,  practically  all  of  the 
film  descriptive  of  Mexican  life  that  is 
now  in  this  country  was  exposed  before 
the  military  disturbance  that  called  the 
boys  to  the  border  in  1913.  It  is  naturally 
surprising  to  find  a  country  quite  different 
from  the  land  of  bandits  and  revolutions 
that  has  been  pictured  in  the  public  mind 
for  so  many  months. 

Mr.  Wright  has  made  more  than  a  travel 
subject  in  "A  Day  with  Carranza."  He 
dejscribes  the  picture  as  "a  few  hours 
spjent  in  the  company  of  the  President  of 
Mexico"  and.  proceeds  to  make  the  most 
of1  the  opportunity.  The  subject  opens 
with  some  splendid  views  of  "The  Castle" 
which  is  the  President's  mansion,  on  the 
crest  of  Chapultepec  Hill,  two  hundred 
feet  above  Mexico  City.  Then,  in  a  score 
of  skillfully  selected  scenes,  Mr.  Wright 
offers  the  chance  to  meet  Carranza,  and 
to  see  the  background  of  excitement  in 
which  he  lives  as  the  President  of  the 
Republic.  The  conflict  between  American 
and  German  propaganda  in  Mexico  City, 
and  the  first  photographs  ever  made  of  a 
Mexican  diplomatic  function,  are  inter- 
esting bits  of  the  detail. 

"What  Is  a  Mexican?"  is  a  novelty  in 
construction.  It  is  a  fascinating  study 
of  the  Mexican  citizen,  from  the  highest 
to  the  lowest,  and  tells  the  whole  story 
of  Mexico  in  an  absorbing  manner  that 
completely  upsets  the  popular  conception 
that  Mexico  is  a  mountainous  desert  in- 
habited by  only  two  classes,  the  peon  and 
the  bandit.  "What  Is  a  Mexican"  is 
crowded  with  interesting  detail,  from  the 
opening  scene  of  "The  Heart  of  Mexico," 
with  a  traffic  cop  that  would  do  credit 
to  Fifth  avenue,  to  a  realistic  study  of 
the  individual  who,  with  a  gun  in  and  a 
quart  of  pulque  under  his  belt,  is  ready 
and  willing  to  start  a  revolution  of  his 
own,   anywhere  and  anytime. 


'Gentleman  of  Quality"  Will 
Be  Early  Vitagraph  Release 


\L 


T7>ARDE  WILLIAMS'  admirers  are  impa- 
tient for  the  new  photoplay,  "A  Gentle- 
man of  Quality,"  which  Vitagraph  an- 
nounces as  his  next  vehicle.  The  picture, 
which  is  founded  on  Frederic  Van  Rensse- 
laer Dey's  novel  of  the  same  name,  is  set 
for  release  on  March  17.  Bookings  are 
nearing  maximum  proportions  with  the 
approach  of  that  date,  Vitagraph  reports. 
Vitagraph  concurs  in  the  verdict  of  the 
majority  of  exhibitors  who  have  been  the 
guests  at  private  showings,  who  have  de- 
clared that  the  production  is  the  best 
screen  effort  put  forth  by  Earle  Williams. 
It  has  snap  and  action  without  sacrifice  of 
atmosphere,  and  the  dual  portraits  of  John 
Ashton  and  Lord  John  Hertford  presented 
by  Mr.  Williams  are  declared 'to  be  cameo- 
like   in    clean-cut   characterization. 

In  Katherine  Adams  Mr.  Williams  has 
an  ideal  leading  woman.  The  supporting 
cast  includes  Joyce  Moore,  James  Carpen- 
ter, Robert  Bolder,  George  Pierce  and 
Ronald    Byrem.      James   Young   directed. 


"Modern    Husbands"    Is    Walthall's    Next. 

Henry  B.  Walthall  in  "Modern  Hus- 
bands," is  announced  by  the  National  Film 
Corporation  as  the  successor  to  "The  Long 
Lane's  Turning"  in  the  list  of  Walthall's 
offerings  through  the  Exhibitors  Mutual 
Exchanges.  Walthall  will  appear  as  one 
of  the  modern  husbands,  who,  in  the  be- 
ginning, devotes  so  much  of  his  time  to 
the  stock  exchange  and  the  club  and  so 
little  to  his  wife  that  he  finally  loses 
her.     It  is  in  the  winning  back  of  his  wife 


that    Walthall     is    required    to    attain    his 
best   dramatic   heights. 

In  this  coming  release,  Walthall  will  be 
assisted  by  Ethel  Fleming,  Neil  Hardin, 
Melbourne  McDowell,  Claire  DuBrey  and 
Olga  Grey.  The  film  was  written  by  Lee 
Royal. 


"Salome"  Going  Strong 

in  Pittsburgh  District 

IN  line  with  the  big  success  it  is  achiev- 
ing all  over  the  country,  "Salome,"  the 
Theda   Bara   super-production,    is   mak- 
ing   a    tremendous    hit    in    the    Pittsburgh 
territory,  according  to  reports  to  the  Fox 
Film  Corporation. 

The  picture  played  two  weeks  at  the 
Olympic  Theatre  in  downtown  Pittsburgh 
to  capacity  at  each  performance.  Full 
houses  marked  each  of  its  four  days  at 
the  Nemo  Theatre  in  Johnstown,  Pa., 
where  the  management  adopted  excep- 
tional advertising  and  publicity  methods 
in  exploiting  it.  At  the  Majestic  Theatre 
in  Erie,  Pa.,  it  played  seven  days  to 
crowded  houses.  It  also  played  two  days 
at   the  Grand   in  Elwood  City,  Pa. 

Clayton  P.  Sheehan,  Fox  district  man- 
ager, declares  that  the  success  which 
"Salome"  is  meeting  in  the  Pittsburgh 
territory  prevails  also  in  other  parts  of 
his  district.  The  Rialto  at  Rochester,  he 
says,  has  just  booked  "Salome"  for  a  re- 
peat week's  engagement.  The  Orpheum 
in  Kalamazoo,  the  Ferry  Field  in  Detroit, 
the  Royal  in  Detroit  and  the  Fredro  in 
Detroit  all  have  booked  "Salome."  J.  J. 
Kelly,  manager  of  the  Elk  Theatre,  Corn- 
ing, N.  Y.,  has  taken  "Salome"  for  an  ex- 
tended engagement.  "Salome"  already  has 
played  fifteen  days  at  the  Adams,  Detroit, 
but  the  Orpheum  in  that  city  has  just 
taken  it  on  for  a  week,  and  the  DeLuxe, 
also  in  Detroit,  for  another  week. 

Manager  C.  L.  Martin,  of  the  Rivoli  The- 
atre. Waterbury,  Conn.,  has  just  booked 
"Salome"  for  a  two  weeks'  engagement 
from  March  23,  and  is  planning  an  un- 
usual  advertising  and  publicity  campaign. 


Good   Cast    for   New  Pathe    Serial. 

A  notable  cast  takes  part  in  the  coming 
Western  Photoplays  serial,  "The  Great 
Oamble,"  which  is  to  be  released  by  Pathe. 

A.  Alperstein,  general  manager,  and 
Joseph  A.  Golden,  director  of  the  Western 
Photoplays    organization,    believe    that    to 


March  22,  1919 

have  a  noteworthy  cast  is  to  have  more 
than  half  the  battle  of  a  successful  photo- 
play won   right   in   the   beginning. 

In  pursuance  of  this  policy  in  addition 
to  the  co-stars  of  the  serial — Ann  Luther 
and  Charles  Hutchison — they  have  en- 
gaged Warren  Cook,  Richard  Neil  Billy 
Moran  and   William   Cavanaugh. 

The  company  is  at  present  in  Florida 
obtaining  scenes  for  several  of  the  fifteen 
episodes  which  demand  a  Southern  at- 
mosphere. 


Shows     Lncle    Sam's    Tailor    Shops. 

The  greatest  tailor  and  boot  shops  in 
the  world,  operated  by  Uncle  Sam  are 
shown  in  the  Universal  Current  Events 
-no.  10,  just  released  and  so  great  is  the 
work  being  carried  on  by  these  depart- 
ments of  Uncle  Sam's  big  military  institu- 
tion that  the  scenes  taken  in  the  bi°- 
workshops  prove  one  of  the  most  interest- 
ing features  of  the  release. 

Some  extraordinary  pictures  of  the  wel- 
come given  New  York's  own  27th  Divi- 
sion as  the  bulk  of  the  division  returns  to 
America  on  the  giant  "Leviathan"  are  also 
contained  in  this  issue.  J.  A.  Brockhorst 
International  cameraman,  attached  his 
camera  to  the  machine  gun  base  on  the 
hood  of  a  seaplane  and  strapping  himself 
to  the  hood  of  the  machine  was  whirled 
over  to  the  giant  ship  as  she  crept  into  her 
moorings.  A  splendid  close-up  of  Major 
General  O'Ryan  and  Colonel  Vanderbilt  is 
included.  President  Wilson's  return  to 
France,  thrilling  feats  by  members  of 
Pacific  Coast  balloon  companies  and  scenes 
showing  reconstruction  work  in  France 
are   also   contained   in   Current   Events   No 


Virginia  Exhibitor  Praises   Select   Service. 

When  an  exhibitor  g«es  out  of  his  way 
to  praise  a  certain  product  to  another 
exhibitor,  it  is  pretty  good  proof  of  qual- 
ity. The  product  in  question  is  Select 
pictures,  and  the  exhibitor  who  thinks 
Select  pictures  and  Select  service  are  good 
enough  to  pass  along  to  his  friends,  is 
John  M.  Robinson,  manager  of  the  Bote- 
tourt Theatre  in  Fincastle,  Va.  Mr.  Rob- 
inson has  been  using  Select  pictures,  and 
he  has  had  such  good  results  that  he 
wanted  a  friend  of  his  in  anther  Virginia 
town  to  "get  on  the  joy  wagon  with  him." 
The  friend  to  whom  he  wrote  is  E.  L. 
Shank,  manager  of  the  Star  Theatre  in 
Buchanan.  Mr.  Robinson  wrote  as  fol- 
lows: 

"Feeling  an  interest  in  other  exhibitors 
I  wish  to  state  my  experience  here  and  I 
believe  that  what  is  good  for  one  of  us  is 
good  for  the  other.  I  recently  made  a 
contract  with  the  Select  Picture  Corp., 
and  have  received  the  best  pictures,  the 
best  attention,  and  the  nicest  people  to 
do  business  with.  You  will  make  no  mis- 
take in  my  judgment  if  you  give  them  a 
trial  on  part  of  your  business." 


Forty-Six  More  Take  Kinograms. 
World  Pictures  anndtmce  that  begin- 
ning next  week  forty-six  more  theatres 
will  screen  Kinograms  for  the  entertain- 
ment of  their  patrons.  The  experience 
of  the  World  with  Kinograms  discloses 
that  the  World  has,  in  less  time  than  in 
any  other  news  weekly,  placed  this  news 
reel  in  a  maximum  number  of  houses. 
Kinograms,  in  its  short  existence,  has 
scored  a  notable  number  of  real  news 
beats,  the  most  important  of  which  was 
the  return  of  President  Wilson  from 
France,  shown  in  Kinograms  before  any 
other  news  reel. 


A  Capricious  Moment 

With    June    Caprice    in    "Oh,    Boy,"    Albert 

Capellani's   Production   Released 

by  Pathe. 


Renames    Theatre    the    Select. 

Down  in  Andrews,  S.  C,  there  is  an  ex- 
hibitor who  is  so  enthusiastic  over  Select 
pictures  and  Select  stars  that  he  has  an- 
nounced his  intention  of  renaming  his 
theatre,  now  the  Princess,  the  Select  The- 
atre, and  in  addition  has  requested  every- 
thing that  tears  the  Select  trade  mark, 
specials  and  all.  This  exhibitor's  name  Is 
G.   K.   Hanks. 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1691 


Pick  Supporting  Cast  for 
Taylor  Holmes'  Next  Comedy 

IN  accordance  with  the  policy  of  the  Tri- 
angle Film  Company's  distribution  or- 
ganization to  release  in  addition  to  its 
other  productions  a  series  of  Taylor 
Holmes  special  presentations,  activities 
again  are  the   keynote  of  this  concern. 

Lawrence  Windom,  who  directed  Taylor 
Holmes  in  "It's  a  Bear,"  the  first  Tri- 
angle-Holmes special  release,  now  is  busi- 
ly engaged  in  assembling  the  supporting 
cast  for  this  comedian's  next  picture,  the 
working  title  of  which  is  "Upside  Down." 
This  is  a  screen  adaptation  of  George 
Agnew  Chamberlain's  magazine  story  en- 
titled "Lovely  Reason,"  and  it  has  a  New 
York  locale.  The  scenario  is  being  writ- 
ten and  revised  by  Clara  Barenger.  Miss 
Barenger  is  collaborating  with  Wallace 
Clifton. 

The  members  of  Mr.  Holmes'  supporting 
cast  in  "Upside  Down"  will  shortly  be 
announced. 

In  connection  with  his  announcement 
that  he  had  just  completed  "Taxi,"  Direc- 
tor Windom  remarked  that  he  considered 
this  one  of  Mr.  Holmes'  best  comedies. 
The  supporting  cast  of  "Taxi,"  which  was 
written  by  George  Agnew  Chamberlain 
and  published  as  a  serial  in  a  monthly 
magazine,  includes  Lillian  Hall  and  Irene 
Tarns.  The  scenes  of  this  production  were 
shot  in  and  about  New  York,  while  the 
interiors  were  taken  in  the  Biograph 
studios  in  the  Bronx,  which  have  been 
leased  by  Triangle  for  these  special 
Holmes    productions. 


"Thunderbolts  of  Fate"  a  Political  Drama. 

Love  and  duty,  especially  when  politics 
mix  in,  have  clashed  many  times,  and  will 
continue  to  clash  till  the  end  of  time.  In 
"Thunderbolts  of  Fate,"  in  which  Edward 
Warren  Productions,  Inc.,  co-star  House 
Peters  and  Anna  Lehr,  these  three  ele- 
ments clash  in  a  mighty  battle — a  battle 
in  which  fate  takes  a  hand  and  deals  out 
justice. 

The  story,  which  was  written  by  Wini- 
fred Dunn  from  a  play  by  Harry  S.  Shel- 
don, is  that  of  a  graft  fighting  Governor 
who  falls  prey  to  a  socially  ambitious  and 
selfish  woman  and  later  meets  his  ideal 
of  womanhood.  Following  the  honorable 
course,  he  marries  the  wrong  woman.  She 
continues  her  affair  with  a  notorious  man 
about  town  and  is  rebuked  by  her  hus- 
band, who  has  received  an  anonymous 
letter  to  the  effect  that  things  in  his  own 
home,  as  well  as  the  state,  need  cleaning 
up. 

The  wife  plans  to  run  away  with  the 
other  man,  who  has  tired  of  her  and 
turned  his  unwelcome  attentions  upon  the 
other  girl.  The  man  is  killed  and  cir- 
cumstantial evidence  convicts  the  girl's 
brother  of  the  murder.  How  the  boy  is 
cleared  of  guilt  and  the  road  to  happiness 
found  by  the  Governor  and  the  girl  brings 
the  future  to  a  highly  dramatic  and  satis- 
factory  close. 


His  Life  Composed  of  Hairbreadth  Escapes 

Life  for  Charles  Hutchison  is  just  one 
hairbreath  escape  after  another.  Within 
the  last  few  weeks  he  has  been  scaling 
walls  upside  down,  he  has  been  jumping 
over  cliffs  high  up  in  the  air  and  he  has 
been  rescuing  fair  maidens  from  burning 
ships  just  as  if  they  were  all  everyday 
occurrences. 

Daring  escapades  for  him  are  quite  an 
everyday  occurrence.  Of  course,  it  is  all 
part  and  parcel  of  his  regular  work-a-day 
existence,  for  he  does  not  go  in  for  feats 
outside  of  working  hours.  They  are  all 
presided  over  by  Director  Joseph  A.  Gol- 
den, who  is  preserving  them  all  in  cellu- 
loid. They  are  not  born  to  bloom  unseen, 
for  they  will  form  part  of  the  new  serial 
which  is  being  prepared  by  the  Western 
Photoplay  Company  for  release  through 
Pathe. 


We  Can't  Miss  This!     Carlyle's  Making  a  Hit. 

You   See  It's  "Hit  or  Miss,"   the   World   Film,  with   Carlyle  Blackwell  and   Evelyn 
Greeley,  and  the  Hero  Couldn't  Miss  Such  a  "Hitting"   Opportunity. 

"Whom  the  Gods  Would  Destroy"  a  Timely  Subject 


WILLIAM  A.  BRADY  was  credited, 
at  one  time,  with  being  an  almost 
uncanny  theatrical  producer,  in 
that  he  seemed  to  make  special  legitimate 
productions  just  when  the  subject  of  the 
play  jibed  with  the  times.  Psychological, 
as   it   were. 

The  psychological  time  for  a  production 
is  while  the  subject  is  uppermost  in  the 
people's  minds. 

"Whom  the  Gods  Would  Destroy"  is 
offered  by  the  Macauley  Photoplays  Cor- 
poration, as  the  most  timely  subject  pos- 
sible in  that  it  is  based  on  Woodrow  Wil- 
son's League  of  Nations  ideals  and  be- 
cause at  present  the  entire  world  is  in- 
terested in  no  other  subject  quite  so  in- 
tensely. 

As  a  means  of  conveying  the  importance 
of  the  League  of  Nations  as  a  subject  of 
public  interest,  the  New  York  papers  were 
tabulated  during  the  week  ending  March  8. 

During  the  seven  days  beginning  March 
2,  the  ten  principal  daily  papers  in  Greater 
New  York  published  three  hundred  and 
sixty-four  columns  on  the  subject,  of 
which  over  one  hundred  columns  were 
on  the  front  page. 

It  is  safe  to  presume,  on  that  scale, 
that  over  six  hundred  thousand  columns 
on  the  subject  of  the  League  of  Nations 
will  be  published  previous  to  the  Macauley 
release. 

Little  has  been  said  about  the  story  of 
"Whom  the  Gods  Would  Destroy."  It  is 
a  romance  in  which  the  juvenile  part  is 
in  the  hands  of  Jack  Mulhall,  with  Pauline 
Starke  and  Kathryn  Adams  dividing  hon- 
ors  in   the   principal   feminine   roles. 

Harvey  Clarke,  Eddie  Hearne,  Alberta 
Lea,  H.  V.  Meinke,  Wilton  Taylor,  Betty 
Schade  and  Jean  Hersholt  have  out-of-the- 
ordinary  roles. 

Mulhall  is  seen  in  the  role  of  a  young 
inventor  whose  work  interests  the  head 
of  a  Teutonic  chemical  concern,  and  he  is 
sent    forthwith,    where    he    will    be    of    aid 


to  the  Hun  menace.  The  foundation  of 
the  story  is  romance,  with  the  interlinea- 
tion of  Woodrow  Wilson's  great  world  is- 
sue so  dovetailed  as  to  make  fascinating 
entertainment.  The  picture  is  not  of  the 
propaganda  type,  but  is  an  excellent  argu- 
ment  for   world   leagues. 

The  producing  organization  claims  that 
it  possesses  every  element  of  the  special 
picture  with  the  added  prestige  it  receives 
through  being  associated  with  the  hundreds 
of  Leagues  to  Enforce  Peace  and  Leagues 
or  Nations  organizations. 

The  production  is  said  to  have  cost  more 
than  one  hundred  thousand  dollars  and 
is    in    seven    reels. 

Frank  Borzage  and  Ollie  L.  Sellers,  who 
produced  the  film,  are  in  New  York  pre- 
paratory to  the  first  showing,  after  which 
they  will  begin  work  on  the  Macauley 
Company's  second  release  at  Hollywood. 


Scout     Head     Praises    "Our    Teddy." 

McClure  Productions,  Inc.,  producers 
of  "Our  Teddy,"  have  been  commended  for 
the  splendid  Americanizing  influence  the 
picture  is  having  in  all  sections  of  the 
country.  The  following  letter  from 
James  E.  West,  Chief  Scout  Executive  of 
the  Boy  Scouts  of  America,  pays  tribute 
to  the  wholesome  inspiration  "Our  Ted- 
dy" is  furnishing  to  thousands  of  young 
Americans: 

"I  was  greatly  impressed  and  pleased 
with  the  motion  picture  story  of  the  life 
of  former  President  Roosevelt,  entitled 
'Our  Teddy,'  which  I  saw  at  an  anni- 
versary meeting  attended  by  over  a 
thousand  Boy  Scouts  last  Saturday.  Col- 
onel Roosevelt's  life  is  an  inspiration  to 
boyhood,  and  I  feel  it  is  a  fortunate  thing 
for  the  country  that  this  picture  was 
made   before   the   great   man   passed   away. 

"It  would  be  splendid  if  the  Boy  Scouts 
throughout  the  country  might  have  an 
opportunity  to  see  this  picture  because 
of  the   value   which   it  would  be   to   them." 


1692 


THE  MOVING  PICTURE  WORLD 


March  22.  1919 


Making  an  Appeal   to   the  Eternal  Feminine. 

Cooperative    Window    Display    Used    by    the    Liberty    Theatre,    Seattle,    with    a 
Leading  Millinery  Establishment  for  Anita  Stewart  in  "Virtuous  Wives." 

Frank  Hall  Sees  Big  Future  for  Rothapfel  Program 


WITH  three  big-  successes  on  the  in- 
dependent market,  the  forces  of 
Independent  Sales  Corporation 
working  at  high  speed,  the  Film  Clearing 
House  active  in  the  distributing  end  and 
its  sales  forces  working  hand  and  hand 
with  the  exchanges  and  exhibitor,  and  last 
but  not  least,  the  Rothapfel  Picture  Cor- 
poration rounding  into  shape  and  produc- 
ing its  first  factor  of  the  Rothapfel  unit 
program,  Frank  Hall,  the  man  at  the  head 
of  all  this  is  planning  to  make  these  or- 
ganizations the  mecca  of  all  that  spells 
service,  bigger  and  better  productions  and 
closer  co-operation  with  clients. 

With  less  than  a  year's  time  in  which  to 
mature,  Independent  Sales  Corporation, 
under  the  direction  of  Mr.  Hall,  has  made 
very  rapid  progress.  Exhibitors  who  have 
booked  the  Independent  product  have  been 
unanimous  in  recording  box-office  receipts 
that  could  be  counted  and  expended  with 
a  nice  balance  for  the  exhibitors'  bank 
account. 

With  the  Rothapfel  organization  estab- 
lished and  its  first  product  in  the  making 
under  the  direction  of  Wally  Van.  Mr. 
Hall  is  given  another  big  task  to  perform 
— that  of  placing  the  Rothapfel  Unit  Pro- 
gram before  the  public,  so  that,  first,  the 
exhibitor  can  put  the  program  on  with 
the  assurance  that  he  is  giving  his  patrons 
full  value,  and,  secondly,  that  the  public 
will  be  given  what  they  might  expect  from 
Samuel  L.  Rothapfel  and  that  is —  an  even- 
ing's entertainment. 

"The  Rothapfel  Unit  Program  marks 
the  birth  of  something  entirely  new  to 
the  exhibitor.  He  will  not  have  to  book 
his  feature  at  one  exchange,  his  scenic 
at  another,  his  news  reel  at  another  and 
his  comedy  at  another — he  will  get  served 
by  Rothapfel  Picture  Corporation  with  his 
entire  program. 

"The  Rothapfel  program  has  passed  the 
talking  stage.  The  first  factor  of  the 
unit  has  been  started.  It  is  a  comedy 
and  one  that  is  going  to  be  a  real  comedy, 
full  of  real  laughs  and  one  representing 
the  Rothapfel  comedy  idea.  "The  Roth- 
apfel program  is  assured,  and  if  I  am  any 
judge,"  said  Mr.  Hall,  "its  success  and 
that    of    the    exhibitor    is   assured." 


Independent  Sales'  product  so  far  re- 
leased is  meeting  with  every  success.  The 
10-20-30  series  was  meant  to  make  money 
for  the  exhibitor  and  it  is  doing  so  as 
our  records  and  their  records  will  show. 
After  a  series  of  big  exploitation  cam- 
paigns in  the  interest  of  Harry  Rapf's 
production,  "Wanted  for  Murder,"  the 
picture  is  going  big  in  every  section  of 
the  country  where   it   is  playing. 


Doris  Kenyon  Offered  $1,000 
for  Two  War  Zone  Coins 

DORIS  KENYON,  star  of  De  Luxe  Pic- 
tures, Inc.,  is  just  one  thousand  dol- 
lars better  off  financially  than  she 
thought  she  was. 

Six  months  ago,  Miss  Kenyon  received 
from  one  of  her  soldier  boy  friends  in 
France  two  very  old,  very  much  worn 
coins.  One  of  them  was  minted  in  1571 
during  the  reign  of  Henry  III,  and  the 
other  was  issued  by  Louis  XVI.  The  sol- 
dier who  sent  them  took  them  from  a  Ger- 
man soldier  just  after  the  battle  of  Cha- 
teau Thierry. 

A  New  York  coin  collector,  learning 
that  Miss  Kenyon  possessed  the  coins, 
visited  her  home  last  week  and  offered 
her  $1,000  for  them.  Then,  realizing  for 
the  first  time  their  great  value,  she  got 
in  touch  witli  the  soldier  who  had  just 
returned  from  France  and  offered  to  re- 
turn them  to  him.  He  insisted,  however, 
that  they  belonged  to  her  and  Miss 
Kenyon  concluded  that  if  they  were  worth 
$1,000  to  a  coin  collector,  they  are  worth 
that   much    to   her. 


"Getting  Married   Mary"  Is   Completed. 

Marion  Davies,  who  has  been  resting 
for  two  weeks  following  the  completion 
of  her  latest  picture,  "Getting  Married 
Mary,"  directed  by  Allan  Dawn,  expects 
to  begin  work  on  a  new  production  next 
week  in  the  Backer-Bacon  studios,  the 
title  of  which  has  not  yet  been  announced, 
although  it  is  said  that  the  story  will  be  a 
screen  version  of  a  well-known  novel. 


"For  Freedom  of  the  East" 
Gets  Many  Big  Bookings 

A  REPORT  compiled  by  the  sales  de- 
partment of  Goldwyn  Distributing 
Corporation  shows  that  the  Betzwood 
Film  Company's  melodramatic  success. 
"For  the  Freedom  of  the  East,"  released 
as  a  special  by  Goldwyn,  has  reached  a 
very  high  total  in  bookings. 

Goldwyn  branch  managers,  in  submit- 
ting their  bookings  and  reports,  point  out 
that  the  production  has  drawn  heavy  pat- 
ronage from  large  and  small  theatres  in 
all  territories  of  the  United  States  and 
Canada.  The  statistical  data  also  records 
that  the  special  has  been  given  extended 
engagements  by  nearly  half  of  the  ex- 
hibitors who  have  booked  it. 

Starring  the  screen's  first  and  only  Chi- 
nese star,  Lady  Tsen  Mei,  and  depicting 
the  struggles  of  a  beautiful  Oriental  prin- 
cess in  defense  of  her  honor  and  that  of 
her  native  land,  "For  the  Freedom  of  the 
East"  presents  one  of  the  most  exciting 
melodramas  and  forms  an  absorbing  story 
of  the  relations  of  the  East  with  the  West. 
The  most  thrilling  melodramatic  episodes 
of  the  picture  center  around  the  uprising 
of  the  dreaded  Ku  Klux  Klan  of  the  Far 
East. 

Exhibitors  who  have  played  this  produc- 
tion acclaim  it  the  most  timely  of  specials, 
up-to-the-minute  in  its  theme  and  carrying 
a  strong  appeal  to  all  classes  of  people. 
Further  evidence  of  the  success  and  box- 
office  worth  of  the  Goldwyn  special  may 
be  had  by  the  fact  that  "For  the  Freedom 
of  the  East"  was  given  blanket  bookings 
in  all  the  theatres  on  the  Marcus  Loew 
circuit,  Stanley  circuit,  Ascher  Brothers 
circuit   and   Poli's   circuit. 

Goldwyn's  Service  and  Promotion  De- 
partment announces  an  intensive  cam- 
paign of  advertising  and  exploitation  that 
may  be  used  to  advantage  by  exhibitors 
everywhere.  Many  unique  and  business- 
getting  stunts  are  included  in  the  plans. 
Special  newspaper  display  advertisements, 
heralds,  lobby  and  window  cards  and 
striking  billboard  paper  are  offered  among 
the   accessories. 


Books   "Humanity"   Film  as   a   Baud   Shon. 

J.  V.  Bryson,  manager  of  the  Universal 
Exchange  at  Minneapolis,  and  who  has 
guided  the  exceptional  run  of  "The  Heart 
of  Humanity"  at  the  Shubert  Theatre, 
Minneapolis,  for  the  past  month,  has  be- 
gun booking  the  big  Holubar  film  through- 
out his  territory  as  a  road  show.  "The 
Heart  of  Humanity"  road  show  No.  1, 
which  opened  its  tour  at  St.  Cloud,  Minn., 
March  3,  has  proceeded  to  Fargo,  N.  D.. 
and  will  then  follow  a  route  which  will 
carry  it  through  Wahpeton,  Crookston  and 
the  Iron  Range  district  prior  to  going 
through    central    and    southern    Minnesota. 

This  road  show  will  present  "The  Heart 
of  Humanity"  in  the  same  manner  in 
which  it  has  been  presented  at  the  Broad- 
way Theatre.  New  York,  and  at  the 
Shubert,  Minneapolis.  Special  music  and 
extraordinary  effects  will  accompany  each 
presentation. 


Viola     Dana    and     Company     Off    to     Santa 
Cruz. 

Viola  Dana  and  members  of  her  sup- 
porting company  left  the  Metro  studios  in 
Hollywood  to  go  on  location  in  the  giant 
redwood  region  of  California,  in  the  neigh- 
borhood of  Santa  Cruz,  to  begin  "Madelon 
of  the  Redwoods."  Edwin  Carewe  is  di- 
recting the  production,  and  his  cameraman 
is  John  Arnold. 

".Madelon  of  the  Redwoods"  is  a  screen 
adaptation  by  Finis  Fox  of  Mary  E.  Wil- 
kin's novel,  Madelon.  It  is  a  story  of  the 
lumber  camps  of  the  redwoods,  and  Mad- 
elon  is   the  pet  of  the  camp. 

Wheeler  Oakman  is  Miss  Dana's  leading- 
man.  Others  in  the  cast  are  Pat  O'Malley. 
Edward  Connelly,  Peggy  Pierce  and  Vir- 
ginia  Ross. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1693 


Among   Independent   Producers 


Conducted  by  C.  S.  SEWELL 


American  Offers  "Damaged  Goods"  on  Open  Market 


THERE  has  been  considerable  rumor  in 
film  circles  that  "Damaged  Goods," 
the  American  Film  Company's  big 
success  featuring  Richard  Bennett  and  the 
original  cast,  would  shortly  be  released  to 
state  rights  buyers.  This  statement  is 
now  confirmed  by  a  definite  statement 
from  John  R.  Freuler,  secretary-treasurer 
of  the  American  Film   Company,  Inc. 

In  discussing  the  matter,  Mr.  Freuler 
said:  "Yes,  it  is  true  that  we  are  going 
to  offer  "Damaged  Goods"  to  state  right 
buyers.  Insistent  demands  from  exhib- 
itors who  wanted  to  run  it,  and  letter 
after  letter  from  state  rights  buyers 
eager  to  secure  a  certain  territory,  have 
finally  induced  us  to  yield  tc  the  demand. 
As  you  doubtless  know,  all  prints  of 
"Damaged  Goods"  in  the  United  States 
and  Canada  were  withdrawn  some  months 
ago.  The  subject  hasn't  been  put  on  a 
screen  in  this  country  or  in  Canada  for  a 
considerable  time.  Just  about  the  time  the 
"flu"  ban  was  lifted  from  the  theatres,  we 
began  receiving  letters  from  exhibitors, 
inquiring  where  a  print  of  "Damaged 
Goods"  could  be  secured.  The  demand 
kept  up  and  now  we  have  yielded  to  it 
and  are  considering  offers  and  territory 
by  state  rights  buyers.  We  shall  allot  all 
the  territory  in  the  United  States  and 
Canada  under  terms  by  which  we  will 
guarantee  exclusive  territory. 

Continuing,  Mr.  Freuler  explained,  "The 
subject,  as  the  whole  trade  knows,  is  one 
that  scored  a  wonderful  success  wherever 
it  was  exhibited.  It  is  a  picture  that  has 
been  indorsed  by  medical  men,  civic  wel- 
fare bodies,  women's  clubs  and  reform 
associations.  It  played  to  capacity  busi- 
ness for  runs  of  unusual  length  in  many 
of  the  leading  theatres  of  the  United 
States  and  Canada.  It  always  was  played 
at  advance  prices  and  many  of  the  re- 
quests we  have  received  for  bookings  of 
the  picture  are  from  exhibitors  who  have 
already  shown  it  one  or  more  times,  yet 
who  are  now  a^ain  wanting  to  present 
it. 

"All  state  rights  buyers  interested  in 
securing  "Damaged  Goods"  for  their  ter- 
ritory are  now  invited  to  write  or  wire 
American  Film  Company,  Inc.,  6227  Broad- 
way, Chicago,  stating  their  terms  and  the 
territory    they    desire." 


"Virtuous  Men"  Completed 
to  Have  Broadway  Showing 

WHAT  is  claimed  by  its  sponsors. 
Arthur  H.  Sawyer  and  Herbert 
Lubin,  as  being  one  of  the  most 
important  productions  of  the  past  few 
years,  is  now  ready  for  presentation. 
This  picture  is  "Virtuous  Men."  starring 
E.  K.  Lincoln,  assisted  by  a  notable  cast, 
and  personally  directed  by  Ralph  Ince. 

"Virtuous  Men,"  conceived  by  Messrs. 
Sawyer  and  Ince.  is  said  to  be  a  big 
story  of  melodramatic  punch,  dealing  with 
a  subject  at  present  occupying  the  at- 
tention of  newspapers  and  the  public.  It 
was  over  three  months  in  the  making  and 
is  announced  as  representing  the  supreme 
effort  of  Ralph  Ince,  who  has  a  long  line 
of  screen  successes  to  his  credit. 

The  following  facts  of  interest  have 
been  furnished  by  an  official  of  S-L  Pic- 
tures   regarding     "Virtuous    Men";    it    cost 


$150,000  to  produce,  five  cameras  were 
used,  thirty  massive  and  unusual  sets 
constructed  under  the  direction  of  Charles 
Chapman,  and  five  distinct  spectacular 
effects  costing  thousands  of  dollars,  mark 
the  unfolding  of  the  story  in  which  over 
10,000  supernumeraries  were  employed  in 
several   exterior   scenes. 

"Virtuous  Men"  will  be  presented  I)y 
Messrs.  Sawyer  and  Lubin  on  Broadway 
in  the  near  future  as  a  special  entertain- 
ment. In  addition  to  the  star  role,  in- 
terpreted by  E.  K.  Lincoln,  the  cast  in- 
cludes Clara  Joel,  Grace  Darling,  W.  B. 
Alack,  Robert  W.  Cummings,  William 
Blonkhall,  Edward  Talbot.  Irving  Brooks, 
William   Cohill,   Danny  Hayes  and  others. 


Hirsh  Forms  Company; 

Offers  "Security  Series" 

NATHAN  HIRSH,  until  recently  presi- 
dent of  Pioneer  Film  Corporation, 
from  which  he  resigned,  has  again 
entered  the  state  right  field  and  secured 
temporary  quarters  at  729  Seventh  Ave- 
nue. The  name  of  the  new  company  is 
the  Aywon  Film  Corporation,  which  has 
adopted  as  its  trade  mark  "AI." 

Further  announcement  is  made  by  Mr. 
Hirsch  that  he  has  acquired  sixteen  nega- 
tives of  five-reel  productions,  each  based 
on  a  book  or  play,  or  featuring  a  star, 
or  a  combination  of  both.  These  will 
be  known  as  the  "Security  Series"  and 
released  in  New  York  through  the  Aywon 
exchange  and  on  state  rights  throughout 
the    rest    of    the    country. 

"This  is  not  a  re-issue  proposition  by 
any  means,"  says  Mr.  Hirsch.  "All  of 
the  pictures  are  retitled,  re-edited,  and 
in  some  instances  I  have  had  new  ma- 
terial produced  and  added.  I  saw  in 
these  negatives  an  opportunity  for  a 
secure  exchange  investment  and  believe 
that  my  fellow  exchangemen  will  see  it 
in    the   same   way. 

"The  first  will  be  'The  Eternal   Penalty,' 


a  drama  with  Henry  Kolker  and  Chris- 
tine Mayo;  the  second,  'In  the  Days  of 
Daring'  with  Tom  Mix,  and  the  third, 
'Roses  and  Thorns'  with  Leonore  Ulrich, 
Lucy  Cotton  and  others.  This  is  a  fair 
sample  of  what  is  to  come,  and  I  am 
arranging  to  place  them  on  a  live-and- 
let-live  basis.  Each  production  will  carry 
a  full  line  of  display  matter  from  cuts 
.and  photos  to  six  sheets  and  for  the 
present  will  be  released  at  the  rate  of 
one   a    month." 

Mr.    Hirsch    desires    producers    to  bear 

in    mind    that    the    Aywon    exchange  will 

be  in  the  market  for  big  feature  pro- 
ductions  for   New   York   territory. 


Nathan   Hirsh 

Head   of  New   Organization. 


Oliver  Officials  Pleased 

by  Reception  Given  Serial 

THE  officials  of  Oliver  Films,  Inc.,  Harry 
Grossman  and  I.  Oliver,  announce  that 
the  enthusiastic  reception  accorded 
"The  Carter  Case,"  a  Craig  Kennedy 
serial,  at  a  specially  arranged  presenta- 
tion in  Loew's  New  York  Roof  Theatre, 
has  convinced  them  that  this  feature  epi- 
sode photoplay  justifies  their  highest  ex- 
pectations of  the  talent,  care  and  money 
expended  upon  Arthur  B.  Reeve  and  John 
W.  Grey's  screen  version  of  the  former's 
scientific    detective    stories. 

The  Craig  Kennedy  stories  have  ap- 
peared in  magazines  and  subsequently  in 
book  form  and  have  awakened  among  a 
great  number  of  readers,  keen  interest 
in  the  latest  devices  of  science  which 
Craig  Kennedy  is  shown  as  employing  to 
ferret  out  mysterious  crimes,  and  detect 
their  perpetrators.  The  reproduction  of 
laboratory  experiments  uoon  the  screen, 
and  the  use  of  instruments  of  science  in 
actual  operation,  make  the  Oliver  studios 
resemble  a  scientific  experiment  station 
during  the  filming  of  parts  of  this  serial. 
It  is  upon  the  authentic  correctness  of 
every  detail  that  Harry  Grossman  bases 
one  of  his  claims  to  the  enthusiastic  recog- 
nition of  "the  Carter  Case"  by  the  public. 
He  personally  supervised  the  production, 
and  while  the  initial  episodes  are  sched- 
uled for  release  March  17,  linishing  touches 
are  being  given  to  the  final   reels. 

This  serial  is  interpreted  by  a  notable 
cast,  headed  by  Herbert  Rawlinson  and 
Margaret  Marsh,  assisted  by  Ethel  Grey 
Terry,  Coit  Albertson,  Kempton  Greene, 
Joseph  Marba,  William  Pike  and  others. 
Under  the  co-direction  of  William  Had- 
dock, whose  extensive  experience  dates 
from  the  early  days  of  screen  endeavor, 
the  episodes  are  said  to  have  been 
screened  in  record  time,  while  E.  Douglas 
Bingham,  technical  director  and  studio 
manager,  backed  by  a  thorough  study  at 
home  and  abroad,  has  provided  settings  of 
beauty  and  impressive  proportions,  in 
which  he  has  been  assisted  by  a  large 
staff  in  finely  equipped  workshops  in  the 
i  Hiver   studios. 

Present  at  the  initial  showing  were 
many  exhibitors  and  representatives  of 
exchanges  who  are  said  to  have  expressed 
their  satisfaction  with  the  production,  and 
heavy    bookings   are   being   reported. 

An  attractive  line  of  advertising  matter 
has  been  prepared  under  the  supervision 
of  T.  D.  Bonneville,  devised  along  novel 
lines,  with  a  view  to  compelling  interest 
and    yielding   large   box-office   results. 


1694 


THE    MOVING    PICTURE    WORLD 


Open  Market  Is  Booming,  Says  Frohman  Official 


AN  official  of  the  Frohman  Amusement 
Corporation  calls  attention  to  recent 
announcements  of  the  distribution  of 
several  big  attractions  on  state  right 
basis  as  added  proof  of  the  permanency 
of  this  method  of  distribution  and  of  open 
booking  by  representative  theatres.  The 
experiences  of  this  organization  would  in- 
dicate that  the  market  is  in  excellent 
condition,  with  great  promise  for  the 
future. 

In  substantiation  of  this,  the  fact  is 
cited  that  six  months  ago,  the  Frohman 
Amusement  Corporation  sent  out  com- 
munications from  which  the  responses 
were  hardly  encouraging.  However,  with 
their  latest  feature  "Once  to  Every  Man," 
feeling  that  conditions  were  changed, 
with  the  ending  of  the  war  and  the 
passing  of  the  epidemic,  together  with 
the  building  of  new  theatres,  a  canvas 
of  the  situation  was  made  and  advertise- 
ments inserted  in  trade  journals  addressed 
to  state  right  buyers.  In  response,  one 
hundred  and  twenty-four  replies  were  re- 
ceived from  buyers. 

Of  these,  sixty-seven  entered  upon  ac- 
tive negotiations,  and  thirty-six  made 
offers  upon  a  cash  basis.  Up  to  the 
present  time,  eleven  propositions  have 
been  accepted,  and  it  is  announced  that 
out  of  the  total  number  of  replies  re- 
ceived but  two  suggested  handling  on 
a  percentage  basis,  while  seventeen  were 
from  individuals  who  are  new  to  the  in- 
dependent  field. 


Victor  Kremer  Handling 

Shorty  Hamilton  Series 

\7-ICTOR  KREMER  announces  that  he 
has  again  purchased  the  Shorty 
Hamilton  stories  of  which  he  was 
the  originator  and  which  were  sold  about 
a  year  age.  He  has  established  offices 
in  the  Tilden  Building,  105  West  Fortieth 
Street.  His  plans  are  to  sell  the  first 
four  pictures,  "The  Ranger,"  "Denny  From 
Ireland,"  "The  Pen  Vulture,"  and  "The 
Snail,"  and  as  soon  as  the  territory  is 
disposed  of,  to  bring  out  another  picture, 
as  yet  unnamed,  which  will  be  sold  on 
state   right   basis. 

Headquarters  will  be  located  in  Chi- 
cago, while  the  New  York  office  will  be 
used  for  publicity  and  supplies.  Helen 
Santoro,  formerly  a  special  representative 
of  the  "Hearts  of  the  World"  Company, 
will  be  in  charge  of  the  publicity  depart- 
ment, and  all  prints  for  films  will  be 
shipped  by  the  Rothacker  Film  Manufac- 
turing Company. 


I.  Oliver  a  Newcomer 

in  Picture  Industry 

A  NEWCOMER  in  the  motion  picture 
field  is  I.  Oliver,  president  of  Oliver 
Films,  Inc.  With  an  excellent  or- 
ganization already  working  at  top  speed, 
he  is  converting  into  concrete  form  his 
ideals  as  to  what  motion  pictures  should 
be,  and  gives  promise  of  attaining  a 
worthwhile    place    in    the    industry. 

In  joining  his  resources  with  those  of 
Harry  Grossman  Mr.  Oliver  has  become 
associated  with  a  producer  who,  like  him- 
self, aims  to  present  photoplays  in  serial, 
feature  or  briefer  form  of  a  high  type 
and  perfected  to  a  great  degree  of  ex- 
cellence. "The  Carter  Case,"  a  Craig 
Kennedy  serial  starring  Herbert  Rawlin- 
son  and  Margaret  Marsh,  is  the  first  re- 
lease of  the  new  corporation,  and  it  is 
stated  that  neither  brains,  money,  good 
taste  nor  talent  are  being  spared  in  the 
productions    made    by    this    company. 

Mr.  Oliver,  who  has  been  a  devoted 
movie  fan  for  years,  expresses  his  ap- 
preciation of  moving  picture  presentation 
by  saying  that  no  matter  how  much  he 
laughed  or  wept  while  looking  at  a  pic- 
ture, he  considered  his  time  wasted  if 
upon  leaving  the  theatre  calmer  contem- 
plation of  the  photoplay  revealed  noth- 
ing worth  while  remembering.  "The 
story,"    says    Mr.    Oliver,    "must    give    me 


something  that  sticks  in  my  mind  after 
I  get  home.  If  it  does  not,  what  is 
the  use  of  having  filmed  it  at  all?  And 
this  is  the  key  to  making  photoplays  of 
the  highest  character  upon  the  highest 
plane." 


Miss  Texas  Guinan  Is  a 
Native  Daughter  of  Texas 

TEXAS  GUINAN,  engaged  by  the  Froh- 
man Amusement  Corporation  to  star 
in  twenty-six  two-reel  western 
dramas,  was  born  on  a  ranch  fifteen  miles 
from  Waco,  Texas,  and  spent  her  child- 
hood in  that  vicinity,  during  which  time 
she  mastered  the  lariat,  the  holster  and 
the  saddle,  and  at  the  age  of  sixteen 
won  contests  in  rough  riding,  rifle  shoot- 
ing and  revolver  shooting  at  state  fairs 
and   rodeos. 

This  early  training  is  the  basis  of  Miss 
Guinan's  present  varied  accomplishments, 
and  the  stories  already  accepted  by  the 
Frohman  Amusement  Corporation  for  her 
were  written  on  special  order  with  her 
particular    talents    in    view. 

On  March  4,  Miss  Guinan,  together  with 
the  remainder  of  the  cast  and  working 
staff,    left    for    the    Los    Angeles    studios, 


Texas  Guinan. 

Starring  in   Western  Two-Reelers. 

where  under  the  direction  of  Cliff  Smith 
and  Arthur  MacMackin,  the  associate  di- 
rector, work  upon  building  the  sets  and 
actual  making  of  the  pictures  is  being 
carried  forward,  and  actual  filming  will 
be   begun   immediately   upon   her  arrival. 


Turner  with  "Gray  Seal" 

GRAY  Seal  Productions,  of  which 
George  Julian  Houtain  is  the  presi- 
dent, announces  that  Richard  Turner, 
who  played  one  of  the  leading  roles  in 
the  recently  released  "Made  in  America" 
series,  has  been  appointed  production 
manager,  and  will  have  charge  of  the  pro- 
duction of  Gray  Seal  pictures,  featuring 
Myrtle  Stedman,  Wheeler  Dryden  and 
Grace    Harte. 

Since  Mr.  Turner  entered  the  motion 
picture  business  more  than  three  years 
ago,  he  has  appeared  in  the  support  of 
a   large   number   of  prominent   film   stars. 


Ford  Completes  Serial 

FRANCIS   FORD,    having   completed   the 
final  episode  of  his  serial,  "The  Silent 
Mystery,"   left   California  recently  for 
a   month's   vacation    during   which   he   ■will 
visit    the    principal    cities    of    the    United 
States.      Before  leaving,   he   was  presented 


March  22,  1919 

by  his  company,  many  of  whom  have  been 
with  him  for  a  number  of  years,  with  a 
handsome    loving    cup. 

On  his  return  to  Los  Angeles,  Mr.  Ford 
will  start  work  on  his  next  serial,  "The 
Purple  Trail,"  which  will  be  distributed 
by  Louis  Burston,  who  also  handled  "The 
Silent  Mystery."  Mr.  Burston  has  con- 
gratulated Mr.  Ford  for  his  work  in  this 
production,  stating  "I  got  more  than  I 
bargained  for,  it  is  not  a  serial  of  blood 
and  thunder,  but  a  high  class  production, 
each  episode  being  more  exciting  and 
mysterious    than    the    former    one." 


Many  Exhibitors  Praise 

Title  of  "S.  L.  Picture" 

WHEN  Arthur  H.  Sawyer  and  Herbert 
Lubin  announced  "Virtuous  Men" 
as  the  title  of  their  first  "Ralph 
Ince  Film  Attraction,"  discussion  was 
aroused  as  to  the  wisdom  of  this  choice. 
Herbert  Lubin,  in  this  connection,  an- 
nounces that  many  of  the  leading  ex- 
hibitors of  the  United  States  and  Canada 
have  indorsed  "Virtuous  Men"  as  a  title  of 
distinction  and  extraordinary  advertising 
value.  So  numerous  have  been  the  letters 
praising  the  title  for  its  originality  and 
exploitation  possibilities  that  Messrs. 
Sawyer  and  Lubin  have  decided  to  issue 
a  special  folder  carrying  suggestions  and 
items  for  putting  the  title  to  the  best 
US'!  when  presenting  this  production. 

It  is  announced  that  various  novel 
schemes  have  been  devised  whereby  the 
title  of  the  "Ralph  Ince  Film  Attraction" 
starring  E.  K.  Lincoln  may  be  used  to 
create  public  discussion  and  arouse  com- 
ment prior  to  the  presentation  of  the 
picture,  and  a  new  idea  in  title  ex- 
ploitation, prepared  by  the  publicity  de- 
partment of  S-L  Pictures.  This  is  set 
forth  in  detail  in  the  folder  which  will 
be  issued  to  exhibitors  and,  it  is  said,  will 
attract  patronage  from  neignuorhoods  far 
removed   from    the   theatre   itself. 


Abrams  Reports  Demand 
for  Latest  Sennett  Feature 

H  HIRAM  ABRAMS,  who  is  offering 
Mack  Sennett's  latest  feature  com- 
edy, "Yankee  Doodle  in  Berlin,"  as- 
serts that  the  demand  for  this  picture  is 
breaking  state  rights  records.  Although 
the  first  announcement  of  the  sale  of 
rights  to  this  production  in  the  open  mar- 
ket was  made  last  week,  already  many  in- 
quiries have  been  received  at  his  office  in 
the  Longacre   Building,   New   York. 

This  demand,  Mr.  Abrams  states,  shows 
that  exhibitors  throughout  the  country 
desire  more  and  longer  comedies  or  are 
prompted  by  their  confidence  in  the  money- 
making  qualities  of  Mack  Sennett  features 
as   revealed   by   his  past   productions. 

"Yankee  Doodle  in  Berlin"  is  in  five 
parts  and  is  said  to  be  the  funniest  and 
most  satirical  of  any  of  the  longer  com- 
edies produced  by  Mr.  Sennett.  With  Rich- 
ard Jones,  the  director,  he  Has  construct- 
ed a  reproduction  of  th«  Kaiser's  down- 
fall, taking  international  events  for  the 
main  theme,  which  it  is  claimed  will  bring 
forth    laughs    in    large    measure. 

Featured  in  the  cast  are  Bothwell 
Browne,  the  female  impersonator,  together 
with  Ford  Sterling,  Ben  Turpin,  Marie  Pro- 
vost   and    other    Sennett    favorites. 


Sioux  Kails  Likes  "Romance  of  the  Air," 

In  connection  with  "A  Romance  of  the 
Air,"  featuring  Edith  Day  and  Lieut.  Bert 
Hall,  A.  K.  Pay,  manager  of  the  Colonial 
Theatre,  Sioux  Falls,  S.  D.,  writes  Frank 
Hall,  supervising  director  of  Film  Clear- 
ing House. 

"I  am  pleased  to  advise  you  that  A 
Romance  of  the  Air,'  which  we  showed 
for  three  days,  beginning  Feb.  23rd,  not 
only  pleased  our  patrons,  but  the  novelty 
of  the  production  brought  forth  many 
compliments.  While  the  subject  deals 
with  war,  it  is  not  in  any  sense  a  war 
picture.  This  production  will  go  over  in 
any  house  and  I  have  personally  recom- 
mended it  to  many  of  my  friends." 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1695 


Lynch    Announces    Sale   of   "Peggy." 

S.  A.  Lynch  Enterprises,  offering 
"Peggy"  featuring  Billie  Burke,  and  "The 
Wolf  Woman"  featuring  Charles  Ray  and 
Louise  Glaum,  on  a  state  right  basis; 
announce  that  the  rights  to  "Peggy"  for 
Kentucky  and  Ohio  have  been  sold  to 
the   Star    Feature    Film    Service. 


Territorial    Sales    Corporation    Enters    the    Field 


Rapf  Film  Breaks  Record 

at  Carr  and  Schad  House 

CARR  AND  SCHAD,  owners  of  the  Co- 
lonial, Arcadia  and  Princess,  three  of 
the  best  known  houses  in  Reading, 
Pa.,  reported  to  Lynn  S.  Card,  general 
manager  of  Independent  Sales  Corpora- 
tion, that  the  business  at  the  Arcadia  Sat- 
urday, March  8,  the  third  day  of  the  run 
of  "Wanted  for  Murder,"  netted  larger 
box-office  receipts  than  any  other  feature 
run  at  this  house  during  the  present  year. 
The  success  of  this  production,  accord- 
ing to  Carr  and  Schad's  report,  is  due,  in  a 
large  measure  to  co-operation  of  Indepen- 
dent Sales  with  the  management  in  put- 
ting on  the  picture.  As  an  added  attrac- 
tion, Mr.  Card  sent  Lillian  Hall,  who  has 
the  ingenue  lead  opposite  Elaine  Hammer- 
stein,  star  in  the  picture,  to  make  personal 
appearances  at  each  performance.  Mr. 
Card  says  this  kind  of  cooperation  has 
proved  so  valuable  to  the  exhibitor  that  he 
will  make  it  the  policy  of  Independent 
Sales  to  have  the  featured  player  of  a 
prominent  member  of  the  supporting  cast 
of  every  Independent  release,  make  per- 
sonal appearances  in  every  case  where 
such  is  possible. 


Arrow  Makes  Many  Sales 

THE  past  week  has  proved  an  un- 
usually busy  one  for  Arrow  Film 
Corporation,  more  buyers  having  been 
interviewed  than  in  any  one  week  for 
several  months  past.  The  sales  con- 
summated include  foreign  rights  on  Neal 
Hart  picture  to  Export  and  Import  Com- 
pany, 729  7th  avenue;  ten  Warren  Ker- 
rigan two-reel  reissues  to  L.  J.  Schlaifer 
Attractions.  Seattle,  for  Washington,  Ore- 
gon, Idaho  and  Montana;  "The  Law  of 
Nature,"  for  ten  Southern  and  Southeast- 
ern States  to  E.  K.  Fox  of  Washington, 
D.  C. ;  the  Neal  Hart  Western  produc- 
tion to  Eastern  Feature  Film  Corpora- 
tion of  Boston,  for  the  New  England 
States;  tent  wo-reel  Warren  Kerrigam 
reissues  and  twelve  two-reel  Anna  Little- 
Jack  Richardson  reissues  to  Lea  Bel  Com- 
pany  of   Chicago   for   Indiana  and   Illinois. 


ANEW  company,  the  Territorial  Sales 
Corporation,  has  entered  the  state 
rights  field  and  opened  offices  at  1600 
Broadway,  New  York.  It  is  announced 
that  the  complete  organization  of  the 
company  will  be  finished  within  a  few 
days,  and  that  it  will  be  a  nation-wide  or- 
ganization, with  representatives  in  the 
twenty  largest  motion'  picture  centres  of 
the  United  States. 

A  considerable  number  of  productions 
will  be  offered  for  sale  during  the  coming 
year,  the  first  being  a  new  series  of  Jester 
Comedies,  which  will  be  presented  at  the 
rate  of  one  every  two  weeks.  The  first 
five  are  now  ready  for  the  market  "In  the 
Wild  West,"  "The  Tenderfoot,"  "Peace  and 
Riot,"  "A  Mexican  Mix-Up"  and  "The 
Wisest  Fool."  Each  is  said  to  be  of  even 
higher  standard  than  the 'previous  Jesters, 
which  were  presented  in  the  Loew  and 
other    theatre   circuits. 

A  number  of  other  productions  will  also 
be  handled,  and  the  officials  of  the  new 
organization  state  they  will  be  exceptional 
features  in  every  sense.  It  is  announced 
that  no  picture  will  be  sold  unless  the  pur- 
chaser views  it  first;  each  production  will 
be  shipped  and  screened  for  buyers  in  the 
locality   in   which  they  operate. 

This  company  is  looking  forward  to  a 
great  boom  in  the  state  rights  field,  and 
one  of  the  officials  says:  "We  have  se- 
lected the  Jester  comedies  to  begin  oper- 
ations with  because  we  view  them  as  sure 
fire  successes,  with  two  reels  of  solid 
laughs  from  each.  We  are  prepared  to 
vouch  that  'A  Mexican  Mix-up'  is  one  of 
the  funniest  comedies  put  out  in  a  year, 
and  the  other  four  have  a  laugh  making 
ability  that  makes  them  rare  attractions. 
We  will  also  offer  features  that  we  expect 
will  be  eagerly  sought  after,  and  have 
bought  a  number  of  features  which  we  fig- 
ure are  just  what  the  state  rights  buyers 
have  beea  looking  for.  However,  we  are 
willing  to  wait  to  have  our  opinions  veri- 
fied. 

"We  will  seel  to  no  one  unless  he  has 
seen  our  offerings  screened  and  knows  just 
what  co-operation  he  can  obtain  from  an 
exploitation  standpoint.  We  have  ar- 
ranged a  complete  line  of  advertising  and 
publicity  matter  for  each  picture.  We 
would  also  like  to  emphasize  the  fact  that 
we  have  not  organized  this  corporation 
to  clean  up  in  a  hurry,  but  are  going  to 
sell  at  prices  that  will  enable  buyers  to 
make  money  as  well  as  ourselves.  The 
drawing  power  of  the  pictures  will  decide 
the    prices;    and    in    this    we    feel    we    are 


doing  the  exhibitor  justice  as  well  as  our 
purchasers. 

"We  are  not  going  to  handle  pictures 
that  call  for  ridiculously  high  prices,  nor 
pictures  that  do  not  come  up  to  the  mark 
we   have   set   for   them." 


Neal  Hart  Productions 

Distributed  by  Arrow 

NEAL  HART,  who  will  be  remembered! 
by  motion  picture  audiences  for  his- 
work  in  several  productions,  includ- 
ing "Border  Wolves,"  "Love's  Lariat," 
and  "The  Lion's  Claws,"  has  returned  to 
the  screen  and  is  now  completing  a  feat- 
ure production  under  the  working  title 
of  "Love's  Round-Up,"  which  will  be  re- 
leased on  state  right  basis  by  the  Arrow 
Film   Corporation. 

This  picture  will  be  ready  for  release 
about  April  1;  however,  the  title  will 
probably  be  changed.  Already,  although,' 
the  production  is  not  yet  ready  for  the 
market,  foreign  rights  have  been  sold  to- 
the  Export  and  Import  Company,  andi 
New  England  rights  to  the  Eastern  Feat- 
ure   Film    Company    of    Boston. 

Immediately  upon  the  completion  of 
this  picture,  Mr.  Hart  will  again  leave 
for  Wyoming  to  produce  another  big 
stcry    that   he   has   secured. 

Mr.  Hart  has  had  an  interesting  career, 
and  is  thoroughly  familiar  with  western 
life.  During  the  Spanish  American  War 
he  served  on  the  U.  S.  Cruiser  Panther. 
Was  later  a  guide,  then  a  cow-puncher, 
and  afterwards  foreman  of  the  "77"  ranch 
in  Wyoming.  He  -was  also  city  marshal 
at  Manville,  Wyoming,  and  a  deputy 
sheriff  and  brand  inspector  in  the  same 
state.  He  also  bought  and  inspected 
horses  for  the  British  Army,  and  toured 
the  country  with  the  101  Wild  West 
Show  as  a  bucking  broncho  rider. 


Strauss  to  Produce 

Series  of  Comedies 

MALCOLM  STRAUSS,  who  is  producing 
a  series  of  photoplays  featuring 
Lelia  Hope,  announces  that  he  will 
also  make  a  series  of  single-reel  comedies 
which  will  be  unique  in  their  conception 
and  presentation.  The  first  picture  is 
practically  ready  for  release;  however,  no- 
statement  will  be  made  regarding  the  title 
or  subject  until  four  or  five  has  been  com- 
pleted. 

In  these  productions,  Mr.  Strauss  has^ 
turned  away  from  his  work  as  an  artist 
and  illustrator,  with  which  he  has  pre- 
viously been  identified,  and  will  bring  out 
the  humorous  things  he  sees  in  the  serious 
side  of  life;  producing  laughable  material 
for  the  better  class  of  theatres. 

A  private  showing  of  the  first  completed 
print  will  be  held  within  the  near  future. 

Miss  Hope,,  who  is  being  featured  by 
Malcolm  Strauss  Photoplays,  is  at  present 
in  Florida,  where  scenes  for  the  produc- 
tion in  which  she  will  be  featured  are 
being   taken. 


A  Dramatic   Moment  in  B.  S.  Moss'  "The   Scarlet  Trail." 

Beth   Ivins,  Who  Holds  the   Center   of  This  Scene,  Is   Featured. 


Sloman  to  Direct  "The  Westerners." 

Stewart  Edward  White's  widely-read 
novel,  "The  Westerners."  is  to  be  the 
first  nf  the  series  of  books  to  be  put 
on  the  screen  by  the  Great  Authors,  Inc. 
It  will  be  directed  by  Edward  Sloman.  Im- 
mediately after  concluding  arrangements 
with  the  company  Mr.  Sloman  began  se- 
lecting the  all-star  cast,  and  will  shortly 
begin  actual  camera  work. 

Among  Mr.  Sloman's  most  notable  pro- 
ductions are  "The  Sea  Master"  and 
"Shackles  of  Truth."  Several  of  his  mo- 
tion picture  productions  were  from  stories 
written  by  himself.  The  producing  staff 
under  Mr.  Sloman  consists  of  David  How- 
ard, assistant  director,  and  John  Seitz„ 
cameraman.  The  production  is  to  be  from 
six  to  seven  reels  in  length,  as  required. 


1696 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


U^G^Q>^  t^Q>S?? 


SF^S^i&^ZsyzKQ  j* 


Reviews   and   Advertising  Aids 

Conducted  by  Edward  Weitzel,  Associate  Editor    Moving  Picture  World 


Sidelights  and  Reflections 

THIS  paper  makes  no  pretense  to  an 
infallible  judgment  which  is  so 
good  at  guessing  that  it  can  say 
with  absolute  assurance  to  the  exhibitor, 
"Play  this  picture  and  clean  up,"  "Don't 
book  this  one — you'll  lose  money,"  and 
be  right  on  every  guess. 


Theatre  audiences  and  screen  patrons 
are  about  on  the  same  level :  The  ma- 
jority, in  most  cases,  do  not  care  about 
"the  higher  walks  of  the  drama."  One 
of  the  world's  greatest  dramas,  "The 
Book  of  Job,"  is  playing  at  one  of  the 
smallest  theatres  in  New  York  and 
sharing  the  program  with  a  work  of 
one  of  the  great  modern  dramatists, 
Lord  Dunsany's,  "The  Tents  of  the 
Arabs."  The  screen  will  one  day  have 
its  little  theatres,  but  the  general  pub- 
lic will  be  found  in  the  large  theatres 
where  the  common  or  garden  variety 
of   photoplays   are   shown. 


A  celebrated  "literary  gent"  of  Boston 
once  said  that  every  pretty  woman  is 
worth  at  least  two  looks.  And  he  might 
have  added  if  he  were  alive  today  she 
is  entitled  to  any  number  of  looks  if 
she  happens  to  be  a  moving  picture  star 
and  you  are  sitting  in  the  theatre  watch- 
ing one  of  her  five-reelers.  Some  one 
is  continually  lecturing  the  public  for 
patronizing  the  pictures  of  youthful  and 
light  hearted  little  actresses  and  youth- 
ful and  more  generously  built  screen 
favorites  who  shake  their  curls  or  flash 
their  eyes  to  the  huge  enjoyment  of 
their  admirers,  and  the  lecturing  doesn't 
seem  to  do  a  bit  of  good.  Serious  plays 
in  the  right  proportion  are  necessary 
to  balance  a  season's  programs,  but  no 
one  wants  them  all  the  time. 


A  correspondent  writes  from  Rox- 
bury,  Massachusetts,  to  ask  why  pro- 
ducers continue  to  turn  out  dream 
stories.  After  citing  a  number  of  pic- 
tures with  dream  endings,  the  writer 
closes   with   the   following  paragraph : 

"I  feel  that  the  dream  picture  is  usu- 
ally not  sound  and  is  generally  disap- 
pointing. Tragedies  happen  in  real  life, 
and  we  cannot  wake  up  and  find  that 
they  are  but  wild  dreams.  Why,  then, 
make  a  good  tragedy  absurd  by  making 
it  seem  unreal?" 

The  dream  play  is  a  form  from  the 
spoken  stage.  Main-  a  story  has  been 
turned  into  a  financial  success  by  us- 
ing the  dream  ending.  And  specta- 
tors often  lack  the  moral  courage  to 
see  life  depicted  as  it  really  is.  Like 
children,  they  only  want  to  pretend, 
even  in  mimic  life.  Just  so  long  as  there 
are  enough  spectators  of  this  class  to 
make  the  dream  play  profitable  the 
producers  will  continue  to  supply  the 
demand — being    sensible   business    men. 

WEITZEL. 


IN   THIS   ISSUE. 
A  Midnight  Romance  (First  National) 
The  Little  Rowdy    (Triangle). 
When   Men  Desire   (Fox). 
The  Silk-Lined  Burglar  (Universal). 
Brass  Buttons   (Pathe- American). 
Blind  Man's  Eyes   (Metro). 
The  Lamb  and  the  Lion   (Exhibitors 

Mutual). 
Hit  or  Miss   (World). 
Gambling  in   Souls    (Fox). 
When  a  Girl  Loves   (Jewel). 
Five  Single  Reel  Comedies  (Christie) 
Alias  Mike  Moran  (Paramount). 
Miss  Dulcie  from  Dixie  (Vitagraph). 
The  Carter  Case  (Oliver). 
Puppy  Love  (Paramount). 
Hoop-La    (Exhibitors    Mutual). 
The  Probation  Wife  (Select). 
The  Silver  Key   (Pathe). 
The  Railroader   (Triangle). 

THE  stories  of  the  pictures 
reviewed  in  this  department 
are  written  from  the  pictures 
themselves  and  not  from  the  press 
books,  and  are  correct  in  every 
case. 


"A  Midnight  Romance" 

A   Delightful   First   National    Production 

Under     Direction     of     Lois     Weber, 

With  Anita  Stewart  Starred. 

Reviewed  by  Louis  Reeves  Harrison. 

A  MIDNIGHT  ROMANCE"  is  pre- 
r\  sented  with  the  dual  charm  of 
illusion  and  good  taste.  The  il- 
lusion in  this  First  National  Produc- 
tion is,  strangely  enough,  heightened 
by  interiors  as  wondrously  realistic  as 
they  are  beautiful.  Not  one  of  them 
has  the  disenchantment  of  the  imper- 
fect studio  setting.  In  fact,  there  is  lit- 
tle doubt  that  many  of  them  are  real. 
The  grand  ensemble  of  the  ballroom  is 
one  of  the  best  ever  shown  on  the 
screen,  and  it  is  shown  at  an  angle  that 
makes  it  a  veritable  moving  tableau  of 
beauty.  Highly  accomplished  Lois  Web- 
er  has    done   her   work   to    perfection. 

Interest  in  the  story  is  held  by  the 
truly  feminine  means  by  which  a  woman 
sustains  interest  in  her  own  personal- 
ity— by  revealing  only  enough  of  it  to 
excite  further  curiosity.  Lois  Weber 
quickly  perceived  what  might  have  es- 
caped a  male  director,  that  this  half- 
discovered  identity  of  the  heroine  was 
the  secret  of  sustained  interest,  and 
Anita  Stewart  of  graceful  poise  and 
movement  interpreted  with  a  subtlety 
yond  anything  she  has  heretofore  done. 
With  the  perennial  mood  of  romance  so 
delightfully  preserved,  with  Anita  Stew- 
art at  her  best  and  admirably  supported 
Jack  Holt,  Juanita  Hansen  and  others, 
"A  Midnight  Romance"  held  the  fascin- 


ated attention  of  a  crowded  house  at 
the  Strand,  and  it  should  be  to  the  av- 
erage exhibition  what  it  is  to  the  art 
of  production,  a  fine  contribution  to 
the  program. 

Cast. 

Marie    Anita   Stewart 

Roger  Sloan Jack  Holt 

His    Father Edward    Tilton 

His   Mother Elinor  Hancock 

His    Sister Helen    Toder 

Blondie    Mazie Juanita   Hansen 

Blinkey  Deal Montague  Dumont 

Story  by  Marion  Orth. 
Directed  by  Lois  Weber. 

The  Story. 

A  published  announcement  that  the 
wealthy  Sloan  family  is  to  visit  a  seaside 
hotel  attracts  a  clever  adventurer  and  his 
accomplices,  especially  "Blondie  Mazie," 
through  the  possibility  of  ensnaring 
young  Roger  Sloan,  though  he  is  accom- 
panied by  his  father,  mother  and  young 
sister.  About  the  time  the  adventurers 
arrive,  the  rescued  passengers  from  a 
shipwrecked  steamer  are  brought  to  the 
hotel,  and  one  of  them  secures  employ- 
ment as  a  chambermaid,  "Marie."  Quite 
as  susceptible  as  she  is  efficient,  Marie  Is 
assigned  to  the  floor  where  the  wealthy 
Sloans  and  the  adventurers  have  taken 
rooms.  Marie  becomes  infatuated  with 
athletic  and  handsome  Roger  Sloan  and 
is  led  to  suspect  that  "Blondie  Mazie"  has 
designs  on  him.  The  maid  shows  keen 
discernment  in  fathoming  the  plot  of  the 
adventurers  and  finally  saves  the  hero,  but 
she  meanwhile  has  a  moonlight  adventure. 
Supposing  herself  alone  at  the  midnight 
hour,  she  disports  in  the  surf  scantily 
clad.  Young  Sloan,  weary  of  social  at- 
tentions, happens  on  the  moonlit  beach 
and  becomes  infatuated  with  the  foam- 
born  sprite.  She  escapes  from  him  and 
eludes  discovery  thereafter  up  to  the 
night  of  the  grand  ball,  when  she  is 
tempted  to  assume  a  beautiful  dress  in- 
tended for  Blondie  Mazie.  She  completely 
fascinates  Sloan,  but  again  escapes  him, 
taking  with  her  the  monogram  of  his 
handkerchief,  promising  to  return  it  when 
she  can  meet  him  more  favorably.  She 
barely  escapes  disgrace  for  appropriat- 
ing the  ball  dress.  In  the  end  it  tran- 
spires she  is  a  Princess  in  disguise. 
Sloan  wishes  she  were  not,  but  she  in- 
forms him  that  there  is  only  one  empire 
left  in  the  world,  that  of  True  Love. 
Program  and  Advertising  Phrases:  Mid- 
night; the  Moon;  the  Man;  the  Maid 
— and  Nothing  But  the  Surf  to  Dis- 
guise Her  from  a  Sea  Sprite. 
Anita  Stewart  Directed  by  Lois  Weber 
Appears  in  Her  Second  Self-Owned 
Feature. 
This  Is  a  Woman's  Achievement — Anita 
Stewart,  Directed  by  Lois  Weber,  the 
Female  Belasco  of  the  Screen. 
Engaging  Plot  and  Beautiful  Production 
Reaches  the  Acme  of  Picture  Making. 
Advertising  Angles:  Tie  up  to  "Virtuous 
Wives"  and  play  Miss  Stewart  right  across 
the  boards  on  the  personality  angle.  But 
work  the  story  and  mystery  angle  just  as 
strongly.  Start  off  with  teasers  reading 
"Who  is  Marie  Alexander?"  Use  this  in 
the  papers,  on  snipes  and  throwawavs. 
Work  this  into  your  full  advertising  by 
adding  "In  a  Midnight  Romance"  when 
the  title  is  announced.  Vary  this  by 
stripping    the    six-sheet    showing    her    in 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1697 


the  two  phases  of  her  role  and  asking 
"Which  is  the  real  Marie  Alexander?" 
Get  Jewelry  and  department  stores  to 
make  window  displays  of  clocks  all  point- 
ins  to  twelve  and  hooking-  up  with  the 
title.  And  work  a  midnight  matinee  to 
harmonize  with  the  title.  A  lot  of  people 
will   come  just   for   the   novelty. 

Advertising  Aids:  Two  one-sheets,  three 
three-sheets,  one  twenty-four-sheet,  three 
slides,  30x40  and  40x60  lobby  painting  of 
star,  cuts,  mats,  one,  two  and  three  col- 
umn, window  cards,  heralds. 


"The  Little  Rowdy" 

Triangle    Features    Hazel    Daly    in    Five- 
Part     Comedy     of     Hoydenish     Girl. 
Reviewed    by   Margaret   I.    MacDonald. 

THE  Triangle  five-part  feature  for 
March  23  is  a  comedy  of  the  mildly 
amusing  sort.  The  action  of  the 
picture  is  consistent  and  the  atmosphere 
is  realistic  enough  to  satisfy  the  ordi- 
nary observer.  The  plot  is  not  strong, 
nor  has  it  the  number  of  comic  com- 
plications that  could  be  desired  in  a  pro- 
duction that  is  intended  to  spill  a  great 
many  laughs.  The  featured  member  of 
the  cast,  Hazel  Daly,  carries  the  title 
role  easily  and  with  a  buoyancy  of  spirit 
well  suited  to  the  character  of  the  school 
girl    who    just    wouldn't    "stay    put." 

Cast. 
Betty  Hall,   the   Little  Rowdy.. Hazel   Daly 

Franklyn    Winters Harry    Hilliard 

Roy   Harper Sydney    Ainsworth 

Story  by  Harry  Beaumont. 
Directed  by  Harry  Beaumont. 
The  Story. 
Betty  Hall,  a  daughter  of  wealth,  is 
sent  to  boarding  school,  where  she  makes 
things  lively  and  succeeds  in  getting  her- 
self expelled.  On  her  arrival  home  she  re- 
ceives the  admonitions  of  her  parents,  and 
the  suggestion  that  she  look  for  a  hus- 
band, in  a  positive  fashion,  stating  that 
she  will  not  marry  until  she  finds  her 
ideal.  The  young  man  chosen  for  her  by 
her  parents  Is  made  a  partner  in  her 
father's  business  and  given  every  oppor- 
tunity to  win  Betty.  One  day  a  popular 
author  accepting  an  invitation  to  a  tea 
given  by  her  sister  meets  Betty  as  she  is 
leaving  the  house  for  a  horseback  rich-. 
When  he  is  returning  he  sees,  her  thrown 
from  her  horse,  and  carries  her  to  his 
house  near  by.  Franklyn  Winters,  the  man 
of  her  parents'  choice,  comes  to  look  for 
her  and  enters  into  a  fight  with  the  author, 
who  lie  believes  has  taken  the  girl  into 
the  house  for  base  reasons.  The  end  of 
the  affair  is  that  Franklyn,  peeved  at 
Betty's  indifference,  decides  to  inter  an 
officer's  training  school.  When  Betty  dis- 
covers what  is  to  happen  she  suddenly 
realizes  that  she  loves  him,  and  boards  the 
train  which  is  carrying  him  away,  the 
betrothal  taking  place  on  the  rear  plat- 
form   of   the    train. 

I'roifrain    and    Advertising    Phase*  1       Hazel 
Daly    Is   Star    of   Lively    Comedy    Pro- 
duced   by    Triangle;    Promises    Excel- 
lent   Entertainment. 
Dan     Cupid     in     Managing     Love     Affairs 

'lives    Hero    Run    for   His    Money. 
There's  No  Telling  How  a  Girl   Will    de- 
cide  Her  Own   Love   Affairs. 
Excitement    and     Sensation     Abound     in 

Lively  Comedy  of  Vagrant  Love. 
Fun    and    Frolic    Mingled    With    Excite- 
ment in  Snappy  Comedy  of  Love. 
\dvertising     Inglesi       Work     on    the    un- 
expected  Change   in    Hetty's   decisions.      fse 
big     display     for    such     lines     as     "When     a 
woman,   says    she    won't    marry    a    man    lie 
might  just  as  well   go  get   the   license  and 
save  time."     Ring  the  changes  on   that   and 
on    Hetty's    expulsion    from    school. 

Advertising  Aids:  One  design  each  one. 
three  and  six  sheets.  Special  process  art 
heralds.  Lobby  displays.  11x14  and  22x2s. 
Photographs.  Slides.  Electros  and  mats. 
Triangle  magazines.  Press  sheets. 
Released   March  23. 


"When  Men  Desire" 

Theda    Bara    Plays    Beautiful    American 
Girl    Saved   from    Hun    by   Airmen. 

Reviewed  by  Hanford  C.  Judson. 

THERE  is  a  striking  and  dramatic 
climax  in  the  new  Fox  picture, 
"When  Men  Desire."  Theda  Bara, 
as  Marie  Lohr,  the  heroine,  a  beautiful 
American  girl,  after  an  ably  constructed 
train  of  circumstances,  is  at  length  in 
the  hands  of  a  most  unscrupulous  Ger- 
man official.  Outside  the  locked  door 
German  officers  are  smiling.  In  a  secret 
cabinet,  Lola,  a  German  spy,  who  has 
just  received  a  passport  to  Switzerland, 
sits  laughing.  Now  we  are  given  a  flash 
of  the  sky  and  see  five  American  aero- 
planes in  battle  formation  sailing  over. 
The  official  is  startled  by  the  crash  of 
falling  bombs  at  the  railroad  station 
and  on  the  street,  but  he  doesn't  desist 
from  his  effort  to  overpower  the  beau- 
tiful girl.  At  the  critical  moment  the 
palace  is  hit. 

The  plot  is  clear  and  entertaining. 
Theda  Bara  has  a  role  that  fits  her  per- 
fectly and  wears  many  striking  cos- 
tumes. She  is  well  supported  by  an  ex- 
cellent cast,  and  able  direction  is  appar- 


Theda   Bara 

Has    Dramatic   Role   in   •When   Men 

I  )csire." 

rent  in  the  scene  building  and  in  the 
handling  of  the  story.  It  is  six  reels  in 
length. 

Cast. 

Marie   Lohr Theda    Bara 

Robert Fleming  Wa  r'd 

Von   Rohn <;.   Raymond  Nye 

Elsie   ifeimer Florence  Martin 

Lola Maude    Hill 

Marie's  German  Uncle Edward  Elkus 

Story    by    E.    Lloyd    Sheldon    and    .1.    Searl 
Da  wley. 

The   Story. 

Marie,    an     American    girl,    is    with    her 
German    uncle    in    Strassburg     when     the 

war    breaks    out.    and     is    in     love     with    the 

American  secretary  of  legation,  The  head 
of  the  German  secret  service,  von  Rohn, 
wants     her.        America      declares     war     and 

when   all    the   other   Americans    leave,   she 

is  kept  "for  a  few  days"  on  a  pretext,  and 
through  the  next  few  months  has  a  strug- 
gle to  escape  the  wiles  and  the  violences 
of  this  unspeakable  character.  She  gets 
into  his  power  when  she  unwisely  asks 
for  a  passport  So  that  a  friend  of  hers, 
the    wife    of    a     wounded    Herman     soldier. 


might  go  to  her  husband.  This  other 
woman,  by  the  way,  is  desired  by  one  of 
the  lesser  officers.  Marie  gets  her  wish, 
but  finds  herself  locked  in  von  Rohn's 
cabinet  and  exposed  to  his  violent  em- 
braces. She  is  saved  for  the  moment  by 
bombs  thrown  by  American  aviators.  She 
takes  the  passport  of  a  German  woman 
spy,  who  lies  dead  on  the  floor  after  the 
bombing,  and  gets  as  far  as  the  Switzer- 
land frontier  when  she  is  stopped  again. 
She  has  important  information  for  the 
Americans,  and  manages  to  get  word  to 
her  American  lover,  who  comes  in  an  air- 
plane. One  against  many,  he  is  unable  to 
rescue  her  by  force.  Von  Rohn  comes 
and  there  is  a  struggle  in  her  room,  in 
which  she  stabs  him  while  he  is  trying 
to  open  the  door  of  her  closet  in  which 
the  American  is  hidden.  Then  there  is  a 
running  chase  in  an  automobile  to  the 
airplane  and  a  final  escape. 
Program  and  Advertising  Phrases:  Theda 
Bara  Seen  Again  in  Another  "Vamp" 
Offering,  Her  Favorite  Specialty. 
In  Which  Dan  Cupid  Engineers  an  Aero- 
plane Love  Affair. 
Hun  Duplicity  and  Brutality  Frustrated 

by   Yankee   Genius. 
American    Girl    in    Power    of    Hun    Beast 

Rescued  by  Fearless  Yankee. 
Advertising  Angles:  Make  Miss  Bara 
your  chief  sales  point,  but  the  aeroplane 
hook-up  in  the  press  book  will  give  you 
a  good  lobby  or  window-  stunt,  or  you  can 
plan  a  race  for  aeroplanes  along  the  same 
lines,  it  is  an  indirect  hook-up,  but  if  it 
sets  the  boys  talking  it  will  advertise  the 
picture  and  your  house.  Keep  the  war 
angle  in  the  background  as  much  as  pos- 
sible and  advertise  it  rather  as  a  sidelight 
on    German    Kultur. 

Advertising  Aids:  One  twenty-four 
sheet,  two  six-sheet,  two  three-sheet  and 
two  one-sheet  posters.  Lobby  displays 
SxlO,  11x14,  and  three  colored  photographs, 
22x2S.  Cuts,  mats,  music  cues  and  a, 
slide  announcing  the  picture  and  date. 
Released   March   it. 


"The  Silk-Lined  Burglar" 

Six-Reel      Universal      Subject      Features 
Priscilla  Dean  in  Story  of  Mystery. 

Reviewed    by    Robert    C.    McElravy. 

THIS  interesting  crook  and  mystery 
story  is  based  on  a  tale  by  Jack 
Boyle,  which  originally  appeared  in 
"The  Red  Book."  It  relates  an  episode 
in  the  life  of  Boston  Blackie,  the  chief 
character  being  capably  portrayed  by 
Sam  De  Grasse.  Priscilla  Dean  has  the 
leading  feminine  role,  that  of  a  young 
girl  who  greatly  desires  to  induce  some- 
body to  -rack  a  safe,  in  order  that  she 
may  obtain  certain  papers.  The  develop- 
ment of  the  story  is  carried  out  in  an 
intriguing  manner  and  some  novel  sit- 
uations result.  There  is  a  good  deal 
about  the  number  that  follows  the  con- 
ventional trail  blazed  by  previous  mys- 
tery subjects,  but  it  has  some  unusual 
qualities  as  well  and  for  this  reason  is 
certain    to    please    hosts    of   observers. 

Night  scenes  predominate  in  this  pro- 
duction, giving  an  added  quality  of 
weirdness  and  expectancy.  There  is 
not  much  feeling  of  reality  and  sus- 
pense in  the  opening  reels,  but  this 
comes  up  later  and  the  climax  has  been 
well  devised.  The  mystery  of  the  phon- 
ograph records  might  have  been  dealt 
with  more  forcibly  earlier  in  the  story, 
but  is  interesting  as  it  stands. 
Cant. 

I  >oi  is    Macon Priscilla   Dean 

Robert   Melchoir Ashton  Dearholt 

Boston   Blackie Sam    De  Grasse 

Mary Lillian    West 

Capt.    von    Hoffmeier Fred    Kelsey 

Story    bj    Jack    Boj  I. 
Directed    by    Jack    Dillon. 

The    Story. 

Boston    Blackie.    champion    safe-cracker, 
is      engaged      in      boiling      nitro-glycerine 


1698 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


"soup"  for  his  next  job,  when  he  chances 
to  pick  up  a  paper  containing  a  want-ad 
asking  for  the  services  of  a  crook  like 
himself.  Blackie  thinks  the  matter  over 
and  decides  that  the  police  department 
has  not  sufficient  imagination  to  adopt  this 
sort  of  method  for  apprehending  a  crim- 
inal. He  decides  to  chance  it  and  answers 
the  ad. 

Shortly  afterward  Blackie  meets  a  beau- 
tiful girl  in  a  public  restaurant,  by  ap- 
pointment. She  tells  him  she  wishes  a 
certain  safe  opened  forcibly  and  claims 
a  moral  right  to  Its  contents.  Blackie 
agrees  to  serve  her.  The  safe-cracker  is 
shadowed  by  the  city  department  detec- 
tives and  U.  S.  secret  service  men,  both 
of  whom   desire  to  get  something  on   him. 

Nevertheless  Blackie  and  the  girl  ob- 
tain entrance  to  a  residence  one  night 
and  the  safe  is  blown  open.  The  owner 
of  the  house,  a  German  political  spy,  ap- 
pears just  as  the  safe  is  cracked.  The 
■detectives  also  appear  later,  but  in  the 
meantime  the  girl  has  made  away  with 
the  papers  and  Blackie  hangs  desperately 
onto  cercain  phonograph  records.  The 
papers  and  the  records  later  serve  to  clear 
both  Blackie  and  the  girl,  the  latter  being 
the  sweet  heart  of  one  of  the  secret  service 
men,  and  anxious  to  help  him  get  some 
desired   information. 

Program  and  Advertising  Phases:  Mys- 
tery Play  Based  on  "Boston  Blackie" 
Stories  Filmed  from  "Red  Book"  Se- 
ries. 

Priscilla  Dean,  Star  of  Mystery-Plot 
Photoplay,  Replete  with  Surprising 
Sensations. 

German  Spy  Plot  Frustrated  by  Clever 
Girl  Heroine  of  Baffling  Mystery 
Story. 

Spy  Plot  and  Detective  Cunning  Offered 
in  Mystery  Story  of  Thrills  and  Creepy 

-    Sensations. 

Original  Plot  Furnishes  Engaging  En- 
tertainment to  Those  Who  Delight  in 
Mystery-Plots    and    Detective    Tales. 

Advertising  Angles:  Play  up  Miss  Dean 
and  advertise  "another"  of  the  Boston 
Blackie  btories.  Use  the  advertisement 
for  a  burglar  which  forms  a  part  of  the 
story,  inserting  it  in  the  local  paper  and 
following  with  a  news  story  explaining 
what  the  advertisement  is.  Use  a  box 
address  and  let  the  paper  have  the  replies, 
for  you  are  almost  certain  to  get  some 
from  the  jokers.  You  can  get  a  lot  of 
extra  press  work  with  this  stunt  at  a 
small  cost.  For  a  lobby  display  put  in  an 
old  safe  and  offer  $500  for  any  burglar 
with  a  reputation  who  will  blow  it  open. 
Be  sure  to  qualify  the  offer  or  some  local 
clown  may  try  to  claim  the  reward.  Make 
him   prove  that  he  is  a  burglar. 

Advertising  Aids:  One  design  each  one, 
three  and  six  sheets.  Stock  one-sheet  of 
star.  Colored  and  black-and-white  lobby 
displays.  Slide.  Heralds.  Players'  cuts 
in  three  t'izes.  Scene  cuts  one  and  two 
columns   wide.     Press   book. 


>> 


"Brass  Buttons 

Five-Reel        American-Pathe        Features 
William    Russell   in   Breezy    Comedy. 

Reviewed  by  Robert  C.  McElravy. 

THERE  is  nothing  at  all  obvious 
about  this  five-reel  subject,  a  Wil- 
liam Russell  production,  entitled 
''Brass  Buttons."  It  starts  out  from  the 
beginning  to  tell  a  preposterous  yarn 
and  carries  it  to  a  pleasing  finish,  with- 
out once  letting  down  in  the  extrava- 
gant, whimsical  style  of  its  narration. 
William  Russell  has  a  part  which  fits 
well  his  dashing,  if  rather  abrupt,  man- 
ner of  playing.  He  has  had  stronger 
plots  than  this,  but  perhaps  none  of  a 
more  characteristic  type.  In  it  he  plays 
the  role  of  a  young  man  who  imper- 
sonates a  policeman,  falls  in  love  with 
a  supposed  lady's  maid  who,  of  course, 
turns  out  to  be  the  lady  herself,  and 
incidentally  goes  West  for  a  short  trip 
and  cleans  up  a  set  of  desperate  char- 
acters who  have  been  despoiling  a  small 
town.    Eileen  Percy  appears  as  the  hero- 


ine and  makes  an  attractive  figure  in 
this  role,  though  no  great  demands  are 
made    upon    her    as    regards    acting. 

The  number  as  a  whole  makes  an  en- 
tertaining light  comedy  of  something 
more  than  average  strength.  It  is  a 
type  of  story  that  might  have  fallen 
short,  but  has  been  kept  at  high  speed 
and  maintains  a  good  hold  on  the  in- 
terest. 

Cast. 

Kingdon   Hollister William   Russell 

Berenice    Cleveland Eileen    Percy 

Officer    Callahan Frank    Brownlee 

Madeline,  the  new  maid.  ..  .Helen  Howard 
The  Story. 

Kingdon  Hollister,  a  wealthy  young 
man,  is  attracted  by  a  pretty  blond  girl 
whom  he  follows  to  a  certain  residence 
believing  her  to  be  a  maid.  The  girl's 
name  is  Berenice  Cleveland  and  she  is  in 
reality  the  daughter  of  the  house.  Her 
maid,  Madeline,  is  also  an  attractive 
blonde. 

Kingdon,  after  vainly  wondering  how 
he  may  gain  the  acquaintance  of  Berenice, 
finally  induces  the  friendly  policeman  on 
the  beat  to  lend  him  his  •  uniform.  The 
officer  agrees  and  Kingdon  places  him  in 
a  taxicab  to  await  his  return. 


William  Russell 

Fills   Dashing   Role   in   "Brass   Buttons." 

Many  amusing  occurrences  take  place 
before  the  hero  returns  the  borrowed  uni- 
form. He  meets  both  Berenice  and  the 
maid,  getting  his  love  affair  badly  en- 
tangled as  a  result.  The  latter  is  being 
pursued  by  a  gunman,  named  Jake  the 
Priest,  who  knew  her  formerly.  While 
Kingdon  is  busy  disposing  of  Jake,  in  a 
hand-to-hand  scuffle,  the  mayor  of  Saw- 
tooth, Arizona,  who  is  visiting  in  the  met- 
ropolis, .yees  him  and  invites  the  youth 
•to  come  to  his  Western  town  and  clean  out 
a  gang  of  belligerent  cowboys.  Kingdon 
agrees,  providing  Berenice  will  consent 
to  marry  him  if  he  succeeds.  The  girl 
pledges  herself  and  Kingdon  goes  to  Ari- 
zona with  the  mayor,  still  wearing  the 
officer's    uniform. 

He  makes  short  work  of  the  bad  men 
of  Sawtooth  and  soon  returns  to  claim 
the  girl  and  return  the  uniform.  His 
policeman  friend  in  the  meantime  has  been 
thought  dead  and  the  entire  police  force 
of  the  city  has  been  searching  for  his 
body. 

Program        and        Advertising         Phrases: 
Whimsical    Story   in    Lively   Photoplay 
Filled  with   Thrills  and  Excitement. 
William   Russell   Stars  in   Photo-Comedy 
of     East     and    West     with     Plenty     of 
Thrills   to   Enliven   the   Proceedings. 
Strange    Career    of    a    Borrowed    Uni- 
form  as    it   Cloaks    the    Purpose    of   a 
'  Love-Smitten    Adventurer. 


Dan  Cupid  Leads  a  Bogus  Policeman 
Into    Fantastic    Encounters. 

Sensational  Photoplay  Filled  with 
Thrills  and  Surprises  Gives  William 
Russell  His  Best  Screen  Opportunities. 

Advertising  Angles:  Play  up  Russell 
in  a  man  size  part.  Work  all  the  angles 
such  as  "Was  willing  to  marry  a  servant 
because  he  loved  her.  He  was  not  to 
blame  that  she  was  an  heiress."  "Cleaned 
up  a  tough  town  to  win  a  bride."  "He 
cleaned  up  Sawtooth  in  24  hours  and  came 
back  to  a  wedding."  Work  in  all  of  the 
incidents  of  the  story  in  short  paragraphic 
punches.  There  is  plenty  of  material  here. 
Use  it  all  and  make  it  snappy.  Announce 
that  before  each  performance.  Cold  Deck 
Dallas  will  shoot  the  buttons  off  the  coat 
of  the  mayor  of  Sawtooth.  Pull  this  stunt 
with  blank  cartridges  and  black  threads 
tied  to  the  loosely-sewn  buttons  on  the 
coat.  Make  it  a  comedy  and  then  invite 
the  crowd  inside  to  see  the  real  thing. 
Boom  this  feature  and  you  can  draw 
crowds. 

Advertising  Aids:  One  one-sheet,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Lobby  displays,  11x14,  both  in  sepia  and 
color;  also  22x28.  Slide.  Campaign 
book.      Cuts. 


"Blind  Man's  Eyes" 

Metro   Features    Bert   Lytell   and   Naomi 

Childers    in    Mystery    Story    with    a 

Weird   Old   Blind    Man    in    the 

Center  of  the  Plot. 

Reviewed  by  William  J.  Reilly. 

METRO'S  production,  "Blind  Man's 
Eyes,"  from  the  novel  of  the  same 
name,  is  a  strong  mystery  story 
featuring  Bert  Lytell  and  Naomi  Chil- 
ders. John  Ince  directed  the  picture 
from  June  Mathis'  scenario  of  the  story 
by  William  McHarg  and  Edwin  M.  Bal- 
mer.  The  mystery  element  is  well  sus- 
tained, and  the  first  half  of  the  picture 
is  given  an  unusual  situation,  since  the 
scene  is  laid  in  the  Pullman  section  of 
the  Seattle-Chicago  train.  John  Ince 
has  directed  these  scenes  particularly 
well  albeit  the  fact  that  the  type  is  hard 
to  get  across.  Bert  Lytell,  as  the  man  on 
whose  past  rests  a  shadow,  is  forced  to 
take  life  unnaturally  and  gives  an  ex- 
cellent portrayal  of  a  part  which  might 
be  easily  overdone.  Frank  Currier,  as 
Basil  Santoine  the  blind  lawyer,  makes 
the  character  almost  weird.  Naomi 
Childers,  as  his  daughter,  gives  her  usual 
fine  and  sympathetic  treatment  of  her 
part.  The  story  is  well  treated  and  ac- 
tion gathers  momentum,  getting  a  firm- 
er grip  on  the  interest  as  one  mysterious 
happening  succeeds  another. 
Cast. 

Hugh  Overton        \ B     t    L   t  u 

Philip  D.   Eaton     J  y 

Basil    Santoine Frank    Currier 

Harriet   Santoine Naomi   Childers 

Matthew  Latrone Joseph  Kilgour 

Gabriel    Warden Richard   Morris 

Donald  Avery Morris  Foster 

Mrs.    Overton Gertrude    Claire 

Edith  Overton Mignon  Anderson 

Story   by   William   McHarg   and   Edwin   M. 

Balmer. 

Scenario   by   June   Mathis. 

Directed   by   John   Ince. 

The  Story 

Hugh  Overton  is  convicted  of  the  mur- 
der of  Matthew  Latrone  by  a  "plant"  but 
escapes  from  prison.  A  few  yea>rs  later, 
traveling  on  a  Pullman,  his  voice  is  heard 
by  Basil  Santoine,  the  blind  lawyer,  who 
was  one  of  the  witnesses  at  the  trial. 
An  attempt  is  made  on  Santoine's  life  that 
night  in  his  berth  and  Overton  is  sus- 
pected. Santoine,  determined  to  find  out 
who  Overton  is,  takes  him  as  a  "prisoner" 
to  his  home,  offering  him  this  alternative 
to   that   of  going  to  jail.     The   real   mur- 


March  22.  1919 


THE    MOVING    PICTURE    WORLD 


1699 


derer  of  Latrone,  just  before  death,  mails 
a  statement  to  Santoine.  It  is  further 
learned  that  Latrone  is  actually  alive. 
He  endeavors  to  get  the  statement  and  so 
does  Overton.  Santoine's  daughter  gets 
into  the  game  on  Overton's  behalf  and  this 
pair    finally    conquers. 

Program  and  Advertising  Phrases:  Tile 
Blind  Man  Could  Not  See  Physical 
Things.  But  He  Saw  Deep  Into  Other 
Men's  Minds. 
Bert  Lytell  as  the  Man  on  Whose  Past 
Lies  a  Shadow  Conquers  with  the 
Help  of  Naomi  Childers,  "The  Blind 
Man's  Eyes."  . 

Powerful  Mystery   Story  Made  Weird  by 
Character    of    the    Blind    Man    Whose 
Mental    Force    and    Insight    Were    As- 
tonishing. 
Disconcerting    Mental    Powers    of    Blind 
Lawyer  Are  Strong  Factor  in  Myste- 
rious Story  Featuring  Bert  Lytell  and 
Naomi  Childers. 
"Blind  Man's  Eyes."  from  Novel  of  Same 
Name,  Shows  How   a   Man's  Mind  Tri- 
umphs   Over    an    Affliction    Which    Al- 
most   Leads   to    His    Ruin. 
Advertising  Angles:     Play  up  Lytell  and 
add  that  the  story  is  taken  from  the  novel 
of    the   same   name.      For   your   newspaper 
work   play   on   the   title   and   get   them    in- 
teresting in  knowing  what  the  blind  man's 
eyes   saw.      Make   a   mystery   campaign    of 
it   and   ring  all   the   changes. 

Vilvertising  Aids:  Two  each  one,  three 
and  six  sheets.  Press  sheet.  Filler  sheet. 
Ten-minute  novel.  Slide.  Heralds.  Lobby 
displays,  8x10  sepia,  11x14  sepia,  22x^8 
colored.      Cuts. 

Released   March    10. 


"The  Lamb  and  the  Lion" 

Billie      Rhodes      in      Exhib/tors      Mutual 

Comedy-Drama    is    Pleasing    as    Pet 

of  Burglar  Gang. 

Reviewed   by  Margaret  I.   MacDonald. 

THE  five-part  comedy-drama,  "The 
Lamb  and  the  Lion,"  appearing  on 
the  March  schedule  of  Exhibitors 
Mutual,  was  made  by  the  National  Film 
Corporation  of  America.  It  features 
pretty  Billie  Rhodes  in  a  role  well  suited 
to  her  charms  and  talent,  and  will  no 
doubt  meet  with  favor  in  the  average 
theatre.  The  production  has  its  faults. 
however;  the  plot  is  not  strong,  and 
there  is  a  tendency  to  build  the  play 
around  the  star,  a  condition  which  usu- 
ally interferes  with  the  free  develop- 
ment of  a  plot.  In  the  construction  of 
the  picture,  what  would  ordinarily  be 
the  primary  motif  of  the  play  has  been 
given  the  secondary  position,  a  fact 
which  causes  a  confusion  of  interests 
detrimental  to  the  production  as  a 
whole. 

Cast. 

Boots Billie    Rhodes 

Uncle   Ben Melbourne  MacDowell 

Red   Baxter Al  Garcia 

•Ginger    William    Griffin 

Fatty   Pringle Walter  Hiers 

Mrs.   Kathryn   Sylvester.  ..  .Maude   George 

Mrs.   Robert  Derby Vera  Lewis 

Major  Richard  Harvey Hal  Clements 

James  Graham Harry  De  Vere 

Donald  Graham Charles  Spere 

Story  by  E.  Magnus   Ingleton. 

Scenario    by    Lee    Royal. 

Directed  by  Francis  J.  Grandon. 

The  Story. 

Opening  in  the  home  of  Uncle  Ben, 
known  as  "The  Lion"  and  head  of  a  gang 
of  burglars,  the  pretty  little  orphan, 
"Boots,"  who  has  known  no  other  protec- 
tor than  the  said  Uncle  Ben,  is  introduced. 
The  story,  after  explaining  the  charac- 
teristics of  members  of  the  gang,  and 
establishing  the  particular  usefulness  of 
each  in  the  profession  of  burglary,  shifts 
to  the  home  of  a  rich  society  woman  who 
is  revealed  a  few  scenes  later  in  pressing 
a  proposal  of  marriage  to  a  man  of  wealth 


and   social   standing.     Upon   being   refused 
she    determines    to    place    a    stain    on    the 
man's  name,  and  finds  the  golden  opportu- 
nity  when   she   discovers    "Boots,"   the   pet 
of  the   gang  of  crooks,   in   her  rooms   try- 
ing  to   help    out   her   pals.      She   offers   to 
protect    the    girl    and    to    educate    her    and 
give     her     fine     clothes    if    she     will     stay 
with    her.      A    complication    of    events    fi- 
nally brings  the  son  of  the  man  who  re- 
fused   her    marriage,    and    the    little    waif 
face    to    face    with    the    romance    of    their 
lives.      At    the    wedding,    glorying    in    the 
union   of  the  son   of  wealth   and   name  to 
one  she  believes  to  be  the  daughter  of  a 
crook,    the   woman   suddenly    finds   the   ta- 
bles  turned   against   her  when   Uncle   Ben, 
suddenly    reformed,    reveals    the    fact   that 
"Boots"    is    the    child    of    a    British    officer 
who    is    present    at    the    wedding    and    the 
descendant  of  an  old  Virginian  family. 
Program  and  Advertising  Phrases:     Fate 
Remembering   That   "Water   Seeks   Its 
Own    Level"    Brings    Aristocratic    Or- 
phan   Through    Burglar's    Dens    Back 
to  Her  Own  People. 
Burglar's    Pet   Instrumental   in   Winning 
Him    Back    to    the    Straight    and    Nar- 
row  Path. 
Billy     Rhodes,     Star    of    Lively    Comedy 
Plays,  Heroine  in  Fascinating  Picture- 
Story. 
Pretty   Star  Spices   with   Good   Fun   Pic- 
ture-Story  with   a   Moral. 
Interesting  Photo-Plot  with  Good  Moral 

Enlivened  by  Jolly  Star. 
Advertising    Angles:      Play    up    not    only 
the    star    but    the    general    excellence    of 


Billie   Rhodes 

Attractive  Star  of  "Hoop-La"  and  "The 
Lamb   and   the   Lion." 

the  cast,  which  contains  a  large  proportion 
of  established  favorites.  Make  most  of 
your  display  on  Miss  Rhodes  portraits. 
They  will  sell  better  than  the  story, 
though  this  has  many  good  angles  for 
newspaper   work. 

Advertising  Aids:  Two  designs  each 
one  and  three  sheets.  One  six-sheet. 
Thumb-nail  and  one  to  three  column  cuts 
in   electro   or   mats.      Press   book. 

Released  in  March. 


"Hit  or  Miss" 

Five-Reel    World-Picture    Presents    Car- 

lyle    Blackwell    and    Evelyn    Greeley 

in    Comedy. 

Reviewed  by  Robert  C.  McElravy. 

THE  opening  situations  in  this  num- 
ber promise  more  than  is  realized 
in  the  subsequent  development  of 
the  plot.  There  are  some  very  amusing 
scenes  in  a  cabaret,  where  the  hero 
first  comes  into  acquaintance  with  the 
heroine,  the  latter  being  the  niece  of  an 
entomologist.  The  spectacle  of  the  old 
professor,   chasing    about    the    tables    of 


the  restaurant  to  catch  a  butterfly,  is 
done  in  good  comedy  style,  and  it  is 
easy  to  understand  the  hero's  desire  to 
visit  "Bug  Hollow"  after  his  first  few 
glimpses    of   the    girl. 

But  the  plot  fails  to  come  up  to  ex- 
pectations and  moves  slowly  through 
several  reels  without  much  interesting 
action.  It  is  a  story  that  could  easily 
have  been  put  into  two  or  three  reels. 
It  has,  however,  some  pleasing  outdoor 
scenes  in  its  favor  and  also  keeps  up 
the  light  comedy  touch  with  which  it 
started.  There  is  a  dramatic  moment 
when  the  heroine  takes  a  realistic  fall 
over  a  declivity  on  the  Hudson  palisades, 
where  some  of  the  scenes  were  taken. 

The  close  is  pictured  in  melodramatic 
form  of  a  none  too  convincing  type. 
There  is  an  obvious  quality  about  the 
denouement  which  keeps  it  from  de- 
veloping any  great  strength. 

Cast. 

J.  Butterfield  Conroy.  .  .Carlyle  Blackwell 
Mary    Bruce    MacDowell .  .Evelyn     Greeley 

Thaddeus   Tabor Charles   Sutton 

Professor  Angus  MacDowell.  Jack  Drumier 

Frank   Morrison Richard   Neal 

Ybor  Cavallo Escammillo  Fernandez 

Si  Martin Joel  Day 

Story   by   Harry    O.    Hoyt. 
Scenario  by  Clara  S.  Beranger. 
Directed    by    Dell    Henderson. 
Photographed    by   Lucien    Tanguay. 

The  Story. 

The  hero,  J.  Butterfield  Conroy,  is  a 
press  agent,  known  to  his  friends  as 
"Butts."  His  father  dies,  leaving  his  son 
but  five  Hundred  dollars  of  his  vast  for- 
tune until  "Butts"  has  made  some  sort  of 
a  name  for  himself  in  the  scientific  world. 

The  youth  has  no  inclinations  for  sci- 
ence, until  he  meets  the  niece  of  Prof. 
Aigus  MacDowell,  an  entomologist,  in  a 
New  York  restaurant.  Mary  is  being'  taken 
to  Bug  Hollow,  where  her  uncle  is  to 
pursue  his  studies  of  butterflies.  Butts 
has  become  so  strongly  attracted  to  the 
girl  that  he  speedily  makes  his  way  to 
the   enchanted   spot. 

In  Bug  Hollow  he  finds  the  girl,  who  at 
the  time  is  the  special  admiration  of  two 
men,  one  a  pseudo  scientist,  named  Frank 
Morrison,  and  the  other  a  Spanish  enthusi- 
ast, Ybor  Cavallo.  Butts  agrees  to  exer- 
cise his  ingenuity  as  a  press  agent  in  man- 
ufacturing a  reputation  for  Morrison,  for 
sufficient  money  to  keep  him  alive.  He 
even  plays  the  part  of  Allen  Alden  and 
proposes  to  Mary  that  she  marry  Mor- 
rison. But  the  girl  is  in  love  with  Butts 
himself,  and  the  latter  wins  her  after 
exposing  the  swindling  methods  of  Cavallo. 
The  latter  part  of  the  story  deals  with 
Cavallo's  efforts  to  rob  the  uncle. 

Program  and  Advertising  Phrases:  Car- 
lyle Blackwell  and  Evelyn  Greeley 
Stars  of  Engaging-  Comedy  Drama 
with    Sensational    Finish. 

Intrigue  and  Cunning  Baffled  by  Quick 
Wit  of  Clever  Hero. 

The  Much-Vaunted  Genius  of  Press 
Agents   Used    as    Basis    of    Photo-Plot. 

Odd  Plot  of  Engaging  Photoplay  Leads 
to   Thrills   and   Sensations. 

World  Pictures  Present  Carlyle  Blaek- 
woil  rind  Evelvn  Greeley  in  Photoplay 
of    Cleverness    and    Originality. 

Advertising  Angles:  Play  up  Blackwell, 
of  course.  Work  on  the  bug  angle  for 
novelty.  Mold  some  petrified  bugs  and 
mount  them  on  window  cards  reading 
to  the  effect  that  a  bug  like  this  was 
worth  thousands  of  dollars  to  Carlyle 
Blackwell  in  "Hit  or  Miss."  Don't  tell  why, 
just  make  the  statement.  You  might  bor- 
row some  local  collection  of  butterflies 
for  lobby  display  or  you  can  hang  a 
fishing  rod  from  the  front  with  a  shirt 
on  the  end  of  the  line  and  a  card  hanging 
to  the  shirt  reading  that  this  is  one  of 
the  things  Butts  Conroy  caught  at  Sphinx 
Lake.  As  "see  what  else  he  caught.  You 
can't   afford    to   miss   this."      In    the   news- 


1700 


THE  MOVING  PICTURE  WORLD 


March  22.  1919 


paper  work  sketch  in  the  story  and  then 
tell  how  good  Blackwell  and  Miss  Greeley 
are  in  the  play. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  two  six-sheets,  two  eight- 
sheets  and  one  24-sheet.  Eight  8x11  black- 
and-white,  eight  11x14  colored  ,and  two 
22x2S  colored  lobby  displays.  One  two- 
column  cut,  two  one-column  cuts.  Slides, 
press  sheets  and  music  cues. 

Released    March    24. 


"Gambling  in  Souls" 

Madlaine      Traverse      Plays      Tiger-Like 
Woman    Who    Takes    Dramatic     Re- 
venge in  Fox  Film. 

Reviewed  by  Hanford  C.  Judson. 

THE  plot  of  the  Fox  six-reel  picture, 
"Gambling  in  Souls,"  is  clear-cut 
and  holds  interest  strongly  because 
of  the  unexpected  yet  at  the  same  time 
dramatic  means  used  to  arrive  at  the  de- 
nouement. The  leading  woman  has  good 
looks  and  can  put  over  tigerish  desire 
for  revenge  greatly  needed  in  the  pic- 
ture's most  significant  scenes.  She  is 
not  so  strong  in  the  moments  when 
tragic  emotions  are  needed.  She  gets 
through  all  of  it  and  is  excellent  in  the 
climaxes.  The  plot  is  startling  and  sen- 
sational to  a  degree. 

The  characters  are  ably  pictured  by 
the  cast  and  the  director  has  used  pho- 
tography skillfully  and  also  has  built 
his  scenes  with  an  entertaining  fresh- 
ness. The  big  thing  is  the  unhackneyed 
situation  in  what  may  be  termed  the 
last  two  acts.  This  is  surely  effective. 
Cast. 

Marcia   Dunning Madlaine    Traverse 

"Duke"    Charters Herbert    Heyes 

Thomas   Philborn.  .  .  .Murdock   MacQuarrie 

Dick    Philborn Lew   Zehring 

Edith   Dunning Mary    Mclvor 

Latimer Henry     Barrows 

Mrs.   Caldwell Marion  Skinner 

Robert  Dunning William  Clifford 

Story  by  S.  J.   Warshawsky. 

Scenario    by    Denison    Clift. 

Directed  by  Harry  Millarde. 

Photographed  by  Harry  Gersted. 

The    Story. 

The  husband  of  Marcia  Dunning,  daugh- 
ter of  a  gambler,  buys  worthless  stock  at 
a  broker's  advice,  loses  everything,  and 
kills  himself.  Marcia  sends  their  daugh- 
ter to  live  with  an  aunt  in  Maine  and 
asks  a  friend  of  hers,  a  gambler,  to  help 
her  get  revenge.  She  is  permitted  to  of- 
ficiate at  the  roulette  wheel  in  the  gam- 
bling house  where  the  broker  is  known 
to  frequent  and  promises  to  play  as  fairly 
against  him  as  he  did  against  her  dead 
husband.  In  Maine  the  broker's  son  and 
Marcia's  daughter  have  made  a  secret  mar- 
riage. The  boy  comes  back  to  New  York 
and  wanders  into  the  gambling  house. 
Marcia  learns  whose  son  he  is,  crookedly 
wins  his  money,  then  taunts  him  into 
stealing  bonds  from  his  father's  safe  to 
stake  and  again  lose.  The  broker's  partner 
demands  that  the  boy  go  to  jail,  and  the 
lather  comes  to  plead  with  the  woman, 
who  tells  him  who  she  is  and  laughs  at 
him.  The  boy,  in  the  meanwhile,  has  gone 
home  and  finds  the  girl  there,  as  a  sur- 
prise. He  confesses.  The  father  returns 
empty  handed  and  the  girl  determines  to 
go  to  plead.  Through  this  the  mother 
learns  <jf  the  marriage;  but  it  is  too  late — 
the  gambler's  partner  won't  give  up  the 
bonds,  for  Marcia  had  spurned  his  atten- 
tions. Hit  gambler  friend  plays  to  win 
his  partner's  half  of  the  haul  and  loses. 
Marcia  puts  herself  up,  spins  the  wheel 
against   the   other   gambler  and  wins. 

Program  and   Advertising  Phrase*:  Gam- 
bling in  Love  and  Life  in  High  Society. 

How    Dan    Cupid   Managed   to   Rob   Ven- 
geance  of   Its   Sting. 

Woman's    Vengeance    Once    Achieved    Is 
Surrendered  to  Love. 

Goddess    of    Chance    Clears    the    Path    to 
Happiness   for  Plucky  Heroine. 


Love  and  Fortune  Decided  by  the  Turn 
of  a  Gambler's  Wheel. 

The  Gambling  Cheat  Finds  That  Dan 
Cupid  Demands  a  Square  Deal  in  Love. 

Advertising  Angles:  Play  up  the  star 
and  play  most  of  your  advertising  on  the 
fact  that  she  stakes  herself  as  the  prize 
in  a  gambling  den  and  wins  happiness. 
Make  this  your  big  appeal  in  your  news- 
paper work,  and  use  portraits  of  Miss 
Traverse  with  the  same  argument  for 
window  cards  and  lobby  display. 

Advertising  Aids:  One,  three  and  six 
sheets,  two  styles  of  each.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  are  made  on  special  order  at  rate 
of  20  cents  per  column;  mats  and  press 
sheets   are   mailed   gratis). 

Released    March    9. 


"When  a  Girl  Loves" 

Strong   Six-Reel   Jewel   Production    Fea- 
tures   William    Stowell    and    Mildred 
Harris. 

Reviewed   by   Robert   C.   McElravy. 

IN  this  six-reel  Jewel  production,  en- 
titled "When  A  Girl  Loves,"  the 
author,  Lois  Weber,  has  developed  a 
strong  psychological  theme.  It  is  some- 
what reminiscent  of  previous  numbers 
in  which  an  outlaw  has  played  the  part 
of  a  minster,  but  does  not  suffer  great- 
ly   from    '.his    fact.      It    has    been    admir- 


Mildred    Harris. 

Clever    Star    in    "When    a    Girl    Loves." 

A    Jewel    Feature. 

ably  directed  throughout  and  there  are 
certain  dramatic  situations  toward  the 
close  which  are  unusually  good.  Par- 
ticularly effective  is  the  scene  where 
the  heroine  rushes  to  inform  the  bandit- 
minister  that  his  men  are  coming  to  rob 
the  station,  and  the  subsequent  situa- 
tions  are   also    full   of   interest. 

Mildred  Harris  (Mrs.  Charlie  Chap- 
lin) plays  the  part  of  the  heroine  and 
carries  her  scenes  well.  The  role  of 
"Eagle"  Ryan  is  the  strongest  in  the 
story,  and  has  been  excellently  por- 
trayed by  William  Stowell.  Mr.  Stowell 
is  a  tall,  personable  actor,  who  is  fam- 
iliar to  picture  goers.  He  has  already 
done  much  promising  work  for  the 
screen  and  in  this  number  certainly  adds 
an  inch  or  two  to   his   stature. 

The  settings  chosen  for  this  story  are 
unusually  attractive,  and  many  enjoy- 
able photographic  effects,  with  wild  and 


romantic    backgrounds,    have    been    ob- 
tained. 

Cast. 

"Eagle"  Ryan   .' William  Stowell 

The   Minister    Wharton  Jones 

His   Daughter    Mildred   Harris 

Ben    Grant Alfred    Pagent 

William  Wiatt Willis  Marks 

Story  by  Lois  Weber. 

Directed    by   Lois   Weber   and   Phillips 

Smalley. 

The  Story. 

"Eagle"  Ryan  is  the  leader  of  a  band  of 

outlaws   in    the    vicinity    of   a   town   called 

Oatman.     The  band  comes  in  contact  with 

an  invalid  minister  and  his  daughter.     The 

minister  is  coming  West  to  take  the  place 

of  a   station  agent   named   Wiatt. 

Ryan  is  desirous  of  entering  the  station 
at  Oatman,  in  order  to  get  hold  of  a  val- 
uable gold  shipment  being  held  there.  He 
first  impersonates  the  agent,  Wiatt,  and 
makes  arrangements  to  take  care  of  the 
minister  and  his  daughter  for  several 
days  at  a  ranch,  until  they  have  rested. 
He  then  goes  to  Oatman  and  passes  him- 
self off  as  the   minister. 

Ryan   is   an  atheist   and   in   order   to   im- 
personate   the    minister    he    is    forced    to 
preach    sermons.      Here    enters    a    psycho- 
logical  feature   of  interest,   for   the   act  of 
preaching    to    the    people    works    upon    his 
own    soul.      When    the    girl    comes    riding 
swiftly   into  town   some   time   later,,  to   in- 
form him  that  his  men  are  coming  for  the 
gold,  he  refuses  to  double-cross  them,  but 
at  the  same  time  says  they  must  shoot  him 
to    take    it.      Ryan    is    badly    wounded    by 
one    of   his    men,    but    saves    the    gold   and 
later   wins   the   hand   of   the   girl. 
Program    and    Advertising    Phrases:      Mrs. 
Charlie  Chaplin   (Mildred  Harris)   Pre- 
sented  by   Jewell    Productions    in    Her 
Latest  Photoplay. 
Mildred    Harris    (Mrs.    Charlie    Chaplin) 
Directed   by  Lois  Weber   in   Photoplay 
of   Strength    and    Good   Purpose. 
What    Happened    When    Bandit    Turned 

Minister    and    Converted    Himself. 
Love   Comes    When    Scheming    Bandit   Is 
Self-Converted  by  His  Own  Preaching. 
Bandit  Parson  Fights  His  Own  Gang  to 
Protect     Gold     He     Had     Schemed     to 
Possess. 
Advertising    Angles:         There     are     still 
plenty    of   advertising    possibilities    in    the 
"Mrs.   Charlie   Chaplin."     Work    them.  But 
don't  forget  that  she  is  still  Mildred  Har- 
ris   with    a    following   of   her   own.      Make 
it  plain  that  you  have  Mildred  Harris  and 
not  Chaplin  at  your  house.     For   the  play 
angle  tell  that  it  is  a  Western  drama  with 
a    real   plot,    and   that   it    does   not    depend 
upon   mere   shooting   and   riding   to   get   it 
over.      Make    this    fact    plain    and    assure 
them  that  they  will  see  a  play  as  well  as 
a  star.     Tell  that  it  is  a  Lois  Weber  pro- 
duction, one  of  her  last  made  for  Jewel. 

Advertising  Aids:  One,  three,  -five  and 
twelve-sheets.  Various  stills.  Heralds  in 
Rotogravure.  Window  cards.  Lobby  dis- 
plays. Advertising  book.  One,  two  and 
three-column    cuts. 


Five  Christie  Comedies 

Clean    Funmaking   Good    Entertainment 

in  Ptoductions  Showing  a  Variety 

of  Subjects. 

Reviewed   by  William   J.   Reilly. 

ASPECfAL  showing  of  five  com- 
edies made  a  solid  hour  of  fun 
seeing  at  the  Christie  projection 
rooms  on  March  11.  These  latest  five 
kept  up  the  company's  name  for  enter- 
tainment supplied  through  the  medium 
of  the  comedy  minus  the  merangue  pie 
and  the  other  slapstick  shrapnel.  Dor- 
othy DeVore.  Bobby  Vernon,  and  Earl 
Rodney   are   the   principal   fnnsmiths. 

"You  Couldn't  Blame  Her,"  with  Dor- 
othy DeVore,  Patricia  Palmer  and  Earl 
Rodney  is  a  newlywed  comedy  which  pic- 
tures a  bride's  emotions  on  discovering  her 
husband  in  the  room  of  her  best  girl 
friend.     Of  course,  he  had  just  missed  cap- 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 


1701 


turing  a  burglar  and  was  consoling-  the 
young  lady,  but — we  refer  you  to  the 
title. 

"Good  Gracious  Bobby"  makes  Bobby 
Vernon  assume  the  role  of  chaperone  when 
the  real  chaperone  was  delayed.  Bobby 
puts  on  feminine  apparel,  and  is  lead  into 
some  embarrassing  situations,  and  some 
which  he  relishes,  particularly  those  where 
the  girls  show  their  fondness  for  their 
"chaperone"    by    kissing    "her." 

"Four  of  a  Kind"  will  be  liked  by  hen- 
pecked husbands  and  those  who  like  to 
slip  out  evenings  for  a  game  of  draw. 
But  the  moral  is:  Don't  let  your  friend's 
apartment   be   raided  by  the  police. 

"Salvation  Sue"  shows  Dorothy  DeVore 
off  well  as  a  moving  picture  actress  en- 
gaged to  a  young  man  whose  father  is  set 
against  his  marriage  to  anyone  connected 
with  the  "silent  drawma."  The  father 
meets  Dorothy  in  Salvation  Army  garb  one 
day,  and  enlists  her  aid  in  divorcing  his 
son's  affections  from  the  screen.  The  re- 
sults   are    readily    imagined. 

"Welcome  Home"  endeavors  to  show  a 
military  welcome  to  a  returning  hero 
whom  fond  home  folks  thought  would  be 
lonesome  without  mess  call,  army  ra- 
tions, night  air  raids,  and  gas.  The  recep- 
tion lasted  until  the  poor  hero,  worn  out 
and  weary,  was  about  to  stage  a  retreat. 
Then  taps  sounded  for  the  war  stuff. 


"Alias  Mike  Moran" 

Paramount  Presents  Wallace  Reid  in  An 

Interesting    Story    of    Manhood    in 

the  Making. 

Reviewed  by  Douis  Reeves  Harrison. 

THERE  is  a  distinctively  human 
quality  in  the  role  played  by  Wal- 
lace Reid  which  appeals  strongly 
to  spectator  sympathy.  It  is  that  of  a 
man  who  redeems  himself  from  his  own 
frailty  after  allowing  his  timidity  to 
nearly  destroy  him  as  an  individual. 
He  allows  a  manly  substitute  to  take  his 
place  in  the  ranks  under  his  own  name, 
and,  for  the  first  time  realizes  that  per- 
sonal safety  is  secondary  to  personal 
service.  That  he  splendidly  makes  good 
in  the  end  gives  the  story  "Alias  Mike 
Moran"  power  and  social  significance. 

Wallace  Reid  is  manly  and  effective 
in  the  lead  and  his  support  is  flawless, 
that  of  Ann  Little,  one  more  revelation 
of  her  accomplishments  as  an  emotional 
actress.  The  Paramount  production 
catches  the  spirit  of  "Open  Sesame" 
from  which  it  was  derived  because  of 
fine  construction  by  Will  M.  Richey, 
strong  interpretation  by  the  actors  and 
because  of  artistic  backgrounds  and 
direction.  It  has  class  enough  to  be 
effective  on  any  program,  and  the  popu- 
larity of  the  two  leads  furnishes  all  the 
publicity   a   high   quality   product   needs. 

Cast. 

Larry  Young,  a  Clerk Wallace  Reid 

Elaine  Debaux    Ann  Little 

Mike  Moran   Emory  Johnson 

Peter  Young    Chas.  Ogle 

Ma  Young   Edythe  Chapman 

Tick   Flynn    William   Elmer 

Mr.  Vandecar   Winter  Hall 

Miss  Vandecar Jean  Calhoun 

Jim  Day   Guy  Oliver 

Story    by   Orin    Bartlett. 
Scenario  by  Will  M.  Ritchey. 
Directed  by  James  Cruze. 
The    Story. 
Larry     Young     is     a     department     store 
clerk  putting  on   a  very  large   front,  when 
the    war   bids    fair    to    spoil    his    ambitious 
plans.       He    hopes    to    marry    a     charming 
girl,  Elaine,  whom  he  believes  the  daugh- 
ter   of    a    resident    of    Millionaire's    Row. 
Their  secret   meetings   result   in   love.     He 
is    among    the    first    to    be    drawn    in    the 
draft,    but    he    induces   a   more    pugnacious 
individual,   Mike  Moran.  to  take  his  place. 
The   false  Larry  Young  goes  away   to   the 
war    and    achieves    glory    in    death.      The 
false  Mike   Moran   is  not  better   off   so  far 


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Portable  type  with  cooling  radiator  all 
self-contained. 

Send   for   Bulletin   No.   21 

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OSHKOSH.    WISC. 


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THE  CINEMA 

NEWS  AND  PROPERTY  GAZETTE 

30  Gerrard  Street 
W.  I.  London,  England 

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in     Great     Britain     and     the     Dominions. 

All    Official   Notices   and   News    from   the 

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ATION OF  GREAT  BRITAIN  &  IRELAND.  LTD. 


as  his  love  is  concerned.  Under  the  alias 
he  is  obliged  to  hide  as  a  workman  in  a 
shipyard.  His  struggles  with  the  situa- 
tion and  with  himself  lead  him  to  make 
good.  He  volunteers  with  the  Canadian 
troops.  He  achieves  glory,  but  is  badly 
wounded.  The  girl  he  loved  thus  finds 
him,  a  transformed  man,  one  ennobled 
by  bitter  experience.  Mutual  revelations 
discover  that  he  is  only  a  clerk  and  she 
a  lady's  companion.  Their  happiness  is 
achieved  when  they  visit  her  old  home  as 
man  and  wife  to  be  welcomed  by  a  father 
and  mother  who  thought  him  dead. 
Program  and  Advertising  Phrases:  False 
Pride  and  Fake  Heroism  Finally 
Transforms  Weakling  Into   Real   Man. 

Back-wash  of  War  Changes  Vain  Youth 
Into  Genuine  Hero. 

Wallace  Reid  in  Latest  Paramount  Has 
Role   of    Excellent   Opportunities. 

Fake      "Millionaire"      Comes      Down      to 
Earth  When  War  Tests  His  Steel.    ' 

Story    of    Cool    Moral    Purpose    Exposes 
Vanity  and  False  Pride. 

Advertising1  Angles:  Get  all  you  can 
from  Wallace  Reid,  but  use  plenty  of  men- 
tion of  the  Saturday  Evening  Post  story, 
which  was  titled  "Open  Sesame."  Use 
statement  advertising  for  your  newspaper 
work  such  as  "Lost  a  hand  to  gain  a 
heart,"  "Fought  to  redeem  another's 
name,"  etc.  Give  a  hint  of  the  story  to 
identify  it  to  those  who  read  the  printed 
version  and  tell  that  this  gives  life  to  the 
vivid  fiction.  Lay  emphasis  upon  the  fact 
that  this  is  not  a  war  story.  You  can  get 
some  preliminary  advertising  by  offering 
a  reward  for  the  first  copy  of  the  Post 
containing  the  story,  not  telling  what  you 
want  it  for,  then  using  it  as  the  basis  for 
a  lobby  card. 

Advertising  Aids:  Two  each  one,  three 
and  six-sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released  March  2. 


"Miss  Dulcie  from  Dixie" 

Old-fashioned    Story    of    South    Presents 

Gladys    Leslie    in    Principal    Role    in 

Vitagraph    Production. 

Reviewed   by   William  J.   Reilly. 

BUILT  upon  an  old-fashioned  type  of 
story,  from  the  novel  by  the  same 
name,  "Miss  Dulcie  from  Dixie," 
picturized  by  Vitagraph,  does  not  de- 
part radically  from  the  usual  in  any  re- 
spect. The  chief  asset  of  the  story  is 
the  charm  of  the  girl,  Miss  Dulcie,  and 
this  is  taken  away  for  the  most  part  by 
placing  her  in  a  sequence  of  ordinary 
events  without  any  attempt  to  liven 
up  the  picture  with  original  bits  of  char- 
acter which  the  quaint  little  Dixie  girl 
was  capable  of  furnishing.  The  scene 
wherein  Aunt  John  delivers  a  lecture  on 
brotherly  love  is  unnecessary.  Gladys 
Leslie's  personality  is  attractive  in  the 
title  role,  and  James  Morrison's  work  is 
clean  cut  in  the  leading  male  part. 
Cast. 

1  lulcie Gladys    Leslie 

Colonel  Culpepper Charles  Kent 

Uncle  John Arthur   Donaldson 

Aunt  John Julia  Swayne  Gordon 

Orrin   Castleton James   Morrison 

stmy    by    Lulah    Ragsdale. 
Directed  by  Joseph  Gleason. 

The    Story. 

Dulcie  Culpepper,  of  Dixie,  undertakes  to 
win  the  $5,000  awarded  her  by  the  will 
of  her  Uncle  Stephen,  who  provided  that 
she  should  receive  the  money  on  condi- 
tion that  she  healed  the  breach  between 
her  grandfather  and  her  Uncle  John,  an 
estrangement  dating  back  to  the  Civil 
War.  Dulcie  comes  to  New  York  to  win 
her  uncle's  affections,  but  finds  his  step- 
son, Orrin,  indifferent  to  her  and  Orrin's 
mother,    Uncle    John's    second    wife,    abso- 


1702 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


lutely     antagonistic.       Piqued     by     Orrin's 
conduct,     Dulcie     arranges     a     "sprained" 
ankle    and    succeeds    in    winning   his    sym- 
pathy  and   finally   his  affection.     She   then 
concludes  that  he  wanted  her  for  his  step- 
father's money,  and  runs  away.     A  codicil 
to  Uncle  Stephen's  will  discloses  that  she 
is  heiress  to  $500,000.     Dulcie's  old  "Mam- 
my" brings  about  a  happy  conclusion. 
Program    and    Advertising    Phrases:       She 
Sprained   Her   Ankle    Because    It   Was 
a'  Pretty    One,    and    Thereby    Sprained 
His   Heart,    "Which   Was   a   Manly   One. 
He    Was    Indifferent    Until    She     "Acci- 
dentally"    Sprained     Her     Ankle,     and 
Then   the   Reaction   Set   in   on  His  Af- 
fections and  Her  Ankle. 
Gladys  Leslie  Featured  in  Quaint  South- 
ern Story  of  Girl  Who  Had  to  Heal  an 
Old    Family    Estrangement    to    Win    a 
Rich  Legacy. 
Charming    Daughter    of    Dixie    Invaded 
the  North   "Sprained"   Her   Ankle,   and 
Went  Back  to  Southland  With  a  Hus- 
band  and    $500,000. 
"Spare  the  Ankle"  Wasn't  Gladys  Leslie's 
Motto  in  Old-fashioned  Southern  Story 
With   New-fashioned   Femininity. 
Advertising    Angles:      Play    Miss    Leslie 
for  the  feature,   but  make  use  of  the  fact 
that  this  is  from  a  novel.     If  your  patrons 
do  not  know  Miss  Ragsdale,   act  with  po- 
lite   surprise    as    an    intimation    that    they 
should.     For  a  novelty  play  up  a  scene  in 
the    story    in    which    Dulcie     pretends    to 
sprain  her  ankle  to  attract  Castleton's  at- 
tention.      Use     such     arguments     as     "She 
knew  her  ankle  was  as  pretty  as  the  show 
girl's,  but  she  couldn't  show  it,  could  she? 
But  she  did.     You  girls  with  pretty  ankles 
see,   etc."     It  will  give  a  twist  of  novelty 
to  your  advertising.     If  your  patrons  will 
stand    for    it,    you    might    have    an__  ankle 
guessing    contest,    showing    the    feet    and 
ankles  only  of  half  a  dozen  girls  and  giv- 
ing   a   prize    to    the    person    who    correctly 
identifies   the   largest   nuniber. 

Advertising  Aids:     One  design  each  one, 
three     and     six-sheets.        Window      cards. 
Lobby  display,   11x14  and  22x28.     Heralds. 
Slides.     Plan   book      Press   sheet. 
Released    March    24. 


"The  Carter  Case" 

Craig     Kennedy     Production,     Made     by 

Oliver    Films,    Welcome    Innovation 

Among    Serial    Photoplays. 

Reviewed   by   William  J.   Reilly. 

AT  a  special  showing  for  the  trade 
on  Loew's  New  York  Roof,  March 
7,  "The  Carter  Case,"  produced  by 
Oliver  Films,  Inc.,  exhibited  a  number 
of  startling  deviations  from  the  conven- 
tional serial  photoplay  and  made  a  de- 
cidedly favorable  impression  on  the 
large  number  of  spectators.  The  first 
three  episodes,  "The  Phosgene  Bullet," 
"The  Vacuum  Room,"  and  "The  Terror 
of  the  Air,"  demonstrated  that  Arthur 
B.  Reeve's  type  of  scientifically  con- 
structed detective  story,  mysterious, 
with  enough  thrills  to  satisfy  without 
overreaching  the  mark,  is  ideally  suited 
for  conversion  into  a  good  serial  pic- 
ture. The  first  episode,  introducing  the 
scientific  element  in  the  form  of  a  phos- 
gene bullet,  shows  that  the  Arthur  B. 
Reeve  style  has  been  faithfully  incor- 
porated into  the  production. 

The  principals,  Herbert  Rawlinson  as 
Craig  Kennedy  and  Margaret  Marsh 
as  Anita  Carter,  are  well  suited  for  their 
parts.    In  the  role  of  the  detective,  call- 


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Amusement  Supply  Co. 

LARGEST  EXCLUSIVE  DEALERS  TO 

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Watch  for 
coming  announcement 

SESSUE    HAYAKAWA 
PRODUCTIONS 

Haworth  Pictures  Corporation 

H.   W.  Hellman  Bldg.,   Los  Angeles,  Cal. 


"NEWMAN"  Brass 
Frames  and  Rails 

Read  What  C  A.  Morrison  of  The  Princess 

Theatre,  Hartford,  Conn.,  says  about 

Newman  Quality 

i  Gentlemen : 

We  have  purchased  quite  a 
number  of  Brass  Frames  and 
Easels,  together  with  Brass 
Ticket  Rail  and  Three-Sheet 
Brass  Poster  Frames  of  your 
Company. 

All  of  these  goods  reached 
us  in  perfect  condition  and  the 
Quality  was  the  best.  I  have 
told  several  other  managers  In 
the  city  of  your  goods  and  la 
several  instances  orders  have 
been  sent  you — all  of  which 
goes  to  show  that  your  best 
advertiser  is  a  satisfied  cus- 
tomer. 

PRINCESS 
THEATRE  CO..    Inc. 
Hartford,    Conn. 
C.   A.   Morrison,   Mgr. 

Insist    on    the    Name    "Newman" 
When    Buying    Frames 

Write  for  New  1918  Catalogue 

We    manufacture    the    frames    In    various    finishes 

which   do  not   require  polishing. 

The    Newman    Mfg.    Co. 

ESTABLISHED    1882 
717-19  Sycamore  Street,  Cincinnati,  O. 
68  W.  Washington  Street,  Chicago,  111. 

Canadian    Representative— J.    T.     Malone,    Rialto 

Theatre    Bldg..    Montreal,    Canada. 

Pacific  Coast — G.  A.  Metcalfe,  San  Francisco,  Cal. 

Frames,    Easels,    Ralls,    Grilles,    Signs,    Choppers, 

Kick    Plates,    Door    Bars 


ing  for  an  actor  of  athletic  physique, 
intelligence,  and  gentlemanly  qualities, 
Rawlinson  is  admirably  cast.  Margaret 
Marsh  has  the  initiative  and  charm  re- 
quired of  her  and  wins  in  the  character 
of  the  girl  whose  fortune  and  life  are 
imperiled  by  a  band  of  mysterious  evil- 
doers, lead  by  "Avion,"  the  terror  of 
the  air,  whose  identity  is  one  of  the  big 
secrets  of   the  picture. 

The  sets  of  the  serial  are  big  and 
varied  in  character.  From  a  large  and 
beautifully  decorated  drawing  room  to 
the  sand  dunes  where  the  headquar- 
ters of  "Avion"  are  located  is  a  typical 
shift.  The  scientific  character  of  the 
Arthur  B.  Reeve  story  makes  the  crea- 
tion of  an  altogether  new  type  of  set- 
ting necessary.  The  interiors  of  the 
Carter  Chemical  Works  exemplify  this, 
and  show,  besides,  much  care  in  con- 
struction. 

This  serial  has  more  than  popular  ap- 
peal. It  will  attract  those  who  do  not 
ordinarily  patronize  the  serial  picture 
because  of  its  impossible  situations  and 
wild  fiction.  "The  Carter  Case"  has 
thus  far  shown  nothing  improbable  and 
yet  has  supplied  the  thrills  and  the  mys- 
tery necessary  to  sustain  serial  inter- 
est. 

Ethel  Grey  Terry,  Coit  Albertson,  and 
William   Pike  have  important   parts. 
Cast. 

Craig:   Kennedy Herbert   Rawlinson 

Anita   Carter Margaret   Marsh 

Cleo  Clark Ethel  Grey  Terry 

Lester   Mason Coit   Albertson 

Walter    Jameson William    Pike 

Hugo   Geist Joseph  Marba 

Shelby   Carter Donald   Hall 

Ranee    Dixon Kempton    Greene 

Count  von  der  Witz John  Reinhard 

Alma,  Anita's  Maid Gene  Baker 

Emanon    Louis    R.    Wolheim 

"Avion"    ????? 

The   Story. 

Shelby  Carter,  owner  of  big  chemical 
works,  whose  secret  formulae  are  being 
stolen  and  given  to  his  competitors  abroad, 
is  driven  by  fear  from  his  secret  obser- 
vation tower  and  killed  by  the  mysteri- 
ous 'Avion."  His  daughter,  Anita,  de- 
spite the  protests  of  her  fiance,  Lester 
Mason,  calls  in  Craig  Kennedy  to  solve  the 
mystery  of  the  death  of  her  father  and 
of  the  missing  formulae.  Kennedy  discovers 
the  use  of  the  phosgene  bullet,  but  is 
almost  strangled  by  Avion's  band,  while 
Anita  narrowly  escapes  being  dragged  to 
death  by  the  unseen  airplane  of  the  Hun- 
like leader.  The  second  episode,  "The 
Vacuum  Room,"  whirls  Anita  into  a  va- 
cuum drying  chamber  in  her  father's  plant, 
whence  she  is  rescued  by  Kennedy,  who 
applies  his  technical  knowledge  to  good 
advantage,  using  a  chemical  reaction  to 
burn  a  hole  through  the  top  of  the  cham- 
ber. "The  Terror  of  the  Air,"  the  third 
episode,  introduces  Kennedy's  aerial  alarm, 
designed  to  protect  the  Carter  home  from 
Avion's  attacks.  Avion's  plane  is  invisi- 
ble and  its  motor  silenced.  In  a  lightning 
storm  the  unknown  terror  enters  the  Car- 
ter home  and  the  episode  closes  when  he 
empties  a  revolver  into  a  grandfather's 
clock  in  which  Kennedy  is  concealed. 

Advertising  Angles:  Make  a  special  ef- 
fort the  first  showing  to  connect  this 
serial  with  the  Craig  Kennedy  stories  for 
long  running  in  the  Hearst  magazines. 
If  you  can  afford  to,  give  a  special  show- 
ing  of   the   first   episode.     One   way   would 


La  Cinematografia  Italiana  ed  Estera 

Official  Organ  of  the  Italian  Cinematograph  Union 

PUBLISHED  ON  THE  15th  AND  30th  OF  EACH  MONTH 

Foreign   Subscription:      20   francs    per  annum 

lui^S&e.:     Via  Cumiana,  31,  Turin,  Italy 


Jl^fefeJtlfel 

_^ . — j —   .„»  .,---       •       _ i__; „,,            i i ■■■'■ ""^ 

The  Best  For  The  Best  of  Them 

March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1703 


be  to  open  the  house  free  at  seven  and 
run  the  episode  and  then  collect  from 
those  who  desire  to  remain.  Once  they 
are  In  the  house  most  will  remain  for 
the  regular  show  and  you  will  lose  little 
or  nothing-  in  admissions  and  will  even 
Increase  the  regular  business.  Dwell  on 
the  fact  that  these  stories  depend  for  their 
punch  upon  scientific  facts  and  play  up  the 
fact  that  the  phosogene  bullet  is  the  same 
lethal  gas  used  in  trench  fighting,  the 
original  gas  attack.  Hook  up  with  the 
trinity  of  Mystery,  Romance,  Science  and 
work  that  catch  phrase  through  all  of  the 
episodes.  Get  a  distinctive  lobby  display 
for  the  first  showing  and  use  this  for  each 
succeeding  episode;  perhaps  a  miniature 
aeroplane. 

Advertising  Accessories:  Twenty-four 
sheets  stock  stand;  one,  three  and  six- 
sheet  poster  for  each  episode;  one,  two, 
and  three-column  cuts  for  each  episode; 
one-column  ad  cut;  cuts  for  inserts  in 
larger  ads;  program  cover  cuts,  3%x3%; 
thumbnail  cuts  for  stories;  announce- 
ment slides  for  each  episode;  photo  gela- 
tine lobby  photos,  11x24  and  22x4S;  set 
of  8  subjects  for  each  episode;  set  of  3 
subjects  for  first  3  episodes;  hand-colored 
pictures  22x28  of  Margaret  Marsh  and 
Herbert  Rawlinson;  cut-out  for  lobby;  3- 
sheet  banner  3x10;  blotters;  campaign 
book;  supplementary  press  book  every 
second  week. 

Released  March  17. 

"Puppy  Love" 

Paramount  Presents  Lila  Lee  in  a  Com- 
edy   of    Love    at    Sixteen,    by    Monty 
Katterjohn. 

Reviewed  by  Louis  Reeves  Harrison. 

A  COMEDY  along  the  lines  of  Tark- 
ington's  "Seventeen,"  that  of  young 
love  taking  itself  so  seriously  that 
it  becomes  amusing  from  its  gravity 
alone,  Monty  Katterjohn  has  handled 
"Puppy  Love"  with  the  skill  of  long  ex- 
perience, and  his  subtitles  are  corking, 
but  there  is  no  element  of  suspense  in 
the  story,  and  in  spite  of  its  abundant 
material  not  enough  of  live  interest  to 
keep  it  going  steadily.  Lila  Lee  is  sweet 
and  attractive.  The  Paramount  produc- 
tion is  best  suited  to  matinee  showings 
and  neighborhood  houses.  It  is  clean, 
thoroughly  American  and  entertaining 
as  a  whole. 

Cast. 
Gloria  O'Connell,  a  Romantic  Girl.Iiila  J  .ee 
Shamus  O'Connell,   a  Hod   Carries 

Charles  Murray 
James   Gordon   Oliver,   a   Reporter 

Harold   Goodwin 

Mrs.    Oliver    Helen    Dunbar 

"Hippo"  Harger,   a   Fat  Boy 

Lincoln   Stedman 

Marcy  Winters Josephine  Crowell 

Phyllis  Winters Emma  Gerdes 

Saraphina    Winters Alice    Knowland 

Story  by  Monte  M.  Katterjohn. 
Directed  by  R.  William  Neill. 
The  Story. 
Gloria  O'Connell,  daughter  of  a  newly- 
rich  hod  carrier,  loves  James  Gordon 
Oliver,  the  boy  next  door.  He  is  of  aristo- 
cratic family  and  the  amateur  editor  of 
the  paper  he  prints.  A  triangle  of  this 
love  affair  is  created  by  a  fat  boy,  "Hippo" 
Harger.  Through  rivalry,  through  par- 
ental objections,  through  the  struggles  of 
James  Gordon  Oliver,  as  a  reporter,  and 
through  the  attempted  repression  of  Gloria 
by  some  maiden  aunts,  "puppy  love"  does 
not  "run  smooth,"  but  it  finds  its  way,  not 
to  marriage,  but  to  a  finer  understanding 
between  the  boy  and  girl  as  well  as  be- 
tween their  parents. 

Program  and  Advertising  Phrases:  Dainty 
Lila     Lee     Presented     in      Refreshing 
Comedy  of  Sweet  Sixteen. 
Youthful    Love    Makes     Great    Hero     of 

Imaginative    Youth. 
Love's  Triangle  Creates  Mixed  Affairs  in 

Neighborhood    Circles. 
"Puppy  Love"   Runs   No   Smoother   Than 
the  More  Mature  Variety. 


ASTER 


Machine  Tool  Co. 


INC. 


2638-2640  Park  Ave. 

Phones  Melrose  362-363 

NEW  YORK 


Paramount  Presents  Lila  Lee  in  a 
Comedy  of  Youthful  Love. 

Advertising  Angles:  Play  up  Miss  Lee 
for  what  she  is  worth  to  you.  Centre  most 
of  your  efforts  on  the  story.  Pick  up  the 
funny  angles  and  make  the  most  of  them 
in  advertising.  For  a  lobby  display  get 
a  litter  of  puppies,  if  you  can,  and  an- 
nounce Puppy  Love.  Remember  you  were 
a  kid?  You'll  laugh  now — but  it  was  seri- 
ous   then,    wasn't    it?" 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, S'xlO,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press   book. 

Released  March    2. 

"Hoop-La" 

Billie   Rhodes    Is   Vivacious    Star   in   Ex- 
hibitors   Mutual    Production    Which 
Features  Her  in  Various  Circus 
Capacities. 

Reviewed  by  William  J.  Reilly. 

DIMINUTIVE  Billie  Rhodes,  pert 
and  dainty,  is  the  star  in  "Hoop- 
La,"  released  by  Exhibitors  Mu- 
tual. There  is  no  attempt  at  heavy  psy- 
chology in  this  circus  picture,  neither  is 
it  loaded  down  with  crackerjack  and 
red  lemonade,  which  the  ordinary  circus 
production  cannot  seem  to  get  away 
from.  Billie  Rhodes  is  fresh  and  un- 
conventional in  various  circus  acts,  not- 
ably as  an  equestrienne  and  as  a  clown. 
There  is  a  parallel  development  of  char- 
acter between  the  circus  girl  and  the 
foppish  young  man  at  whom  she  made 
faces  at  first  sight  which  is  interesting 
and  well  done,  but  there  was  no  need  for 
him  to  go  to  war  in  the  last  half  reel. 
John  Cooke,  as  Old  Toodles,  the  clown- 
guardian  of  Hoop-La,  is  excellent  in  his 
pathetic  character.  One  fine  actor  not 
listed  in  the  cast  of  characters  is  Too- 
dles' "gimpy  dog,"  but  his  stunts  should 
give  him  a  place  there.  The  dog  adds 
a  big'  percentage  to  the  value  of  the 
picture,  which  is  high  in  entertainment 
values   throughout. 

Cast. 

Hoop-La    Charters Billie    Rhodes 

Tony  Barrows Bertram   Grassby 

Old     Toodles John     Cooke 

Joe    McGee Val    Paul 

The  Story. 
Hoop-La  Charters  is  the  star  performer 
and  box  office  attraction  of  Minor's  Mam- 
moth Circus.  She  has  been  reared  by  Old 
Toodles,  the  clown,  who  took  her  at  her 
dying  father's  request.  She  has  not  seen 
much  of  life,  and  her  youth  prompts  her 
to  accept  the  proposal  of  marriage  of  Joe 
McGee,  a  village  character  of  good  phys- 
ique but  little  real  character.  The  mar- 
riage is  kept  secret,  since  at  this  time, 
Hoop-La  is  taken  by  her  aunt  to  the  lux- 
urious home  which'  is  really  hers.  Tony 
Barrows  is  changed  from  a  fop  to  a  man 
by  his  love  for  Hoop-La.  Joe  McGee  is 
about  to  make  their  marriage  known  and 
come  to  Hoop-La's  home  to  live  with  her 
when  he  is  killed  in  a  fire  at  the  circus, 
caused  by  his  own  drunken  carelessness. 
Hoop-La  is  then  free  to  marry  Tony  Bar- 
rows. 

Publicity  Points:  Billie  Rhodes  is  a  ver- 
satile circus  performer,  appearing  not 
only  as  an  equestrienne,  but  also  as  a 
clown  and  a  trapeze  artist.  These  attain- 
ments  should    be    played   up. 

Old     Toodles'     "Gimpy     Dog"     does     an 
amazing    lot    of    funny    tricks    which    have 
good  publicity  value   in  the  circus  picture. 
Program  and  Advertising  Phrases:     Dainty 
Billie    Rhodes,    in    Circus   Rider's    Cos- 
tume,   Rides    Away   with    Everyone    in 
"Hoop-La." 
She  Made  a  Face  at  Him,  Thinking  Him 
a  Fop,   But  He  Lived  to  Make   a  Face 
at    Her    and    Win    Her    from    the    Big 
Top. 


1704 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


Diminutive    Billie    Rhodes    Featured    in 

Circus    Story    of    Girl     Who     Bettered 

Herself    and     the     Man     She     Thought 

Worthless. 

Riding,     Clowning,     or    Trapezing,     Pert 

Little   Billie   Rhodes   Is   Irresistible   in 

Big    Circus    Production. 

Naive  and  Bright  in  Equestrienne  Attire 

Billie    Rhodes    Is    Sure    Attraction    in 

Circus    Picture    with    a    Real    Story. 

Advertising-  Angles:     You  can  get  plenty 

of    interest    for    Miss    Rhodes    by    playing 

up  the  same  thing  the  circus  people  did — 

her    white    tights.      If    your    clientele    will 

not  stand  for  such  undignified  advertising 

then    make    your    appeal    with,  the    circus 

angle,    and    tell    how    lonesome    the    little 

circus   rider   became   in   the   huge   home   of 

her    father's    people.      Call    it    an    alluring 

story  of  the  circus  and  high  society.     Play 

up   the   horse   race.      If   you   never  worked 

the  circus  front  stunt,  now  is  a  good  time 

to    try    it.      Any    tent   can    be    worked    into 

the   scheme,    sawdust   the    lobby,    unless   it 

will    track    into    the    house,    and    sell    red 

lemonade  for  the  Red  Cross  or  some  other 

charity. 

Advertising  Aids:  One  each  one,  three 
and  six  sheets.  Banner  unmounted.  One, 
two  and  three  column  cuts  and  mats. 
Lobby  displays,  11x14,  22x28.  Slides. 
Press   sheet. 

Released   in  January. 

"The  Probation  Wife" 

Norma      Talmadge      in      Select      Picture 

That  Has   Drama  and  Comedy 

of   Good   Quality. 

Reviewed    by    Edward    Weitzel. 

ROMANTIC  marriages  do  not  always 
turn  out  well.  "In  The  Probation 
Wife,"  a  Select  picture  presented 
by  Joseph  M.  Schenck  and  featuring 
Norma  Talmadge,  Harrison  Wade  meets 
a  young  girl,  Josephine  Mowbray,  under 
peculiar  circumstances  and  offers  her  the 
protection  of  his  name.  Josephine  is  an 
orphan  who  has  been  reared  by  a  woman 
of  doubtful  character  and  is  saved  from 
being  forced  into  a  life  of  shame  by  the 
generosity  of  Wade.  This  part  of  the 
story,  however,  is  not  its  main  motive. 
Interest  centers  around  Josephine's  expe- 
rience after  she  is  married  and  her  suc- 
cessful attempt  to  separate  her  husband 
from  an  old  sweetheart  of  his  and  make 
him  realize  the  worth  of  the  grateful 
little  woman  he  is  neglecting.  Angie 
Ousley  Rooser,  who  wrote  the  original 
tale,  has  handled  her  subject  with  discre- 
tion and  maintained  a  skilful  balance  of 
comedy  and  tragedy.  While  not  one  of 
the  Norma  Talmadge's  strongest  pictures, 
it  has  excellent  entertainment  value, 
the  able  acting  of  the  star  and  her  sup- 
port having  a  great  deal  to  do  with  this 
result.  Thomas  Meighan  as  Harrison 
Wade,  Florence  Billings  as  Nina  Stock- 
ley,  and  Alec  B.  Francis  as  Huntley 
McMerton  have  the  prominent  support- 
ing roles.  S.  A.  Franklin  has  kept  all 
departments  of  the  production  at  an 
admirable    level. 

Cast. 
Josephine  Mowbray,  known  as  Jo, 

Norma   Talmadge 

Harrison   Wade    Thomas  Meighan 

Nina    Stockley,    later    Nina   Marr, 

Florence   Billings 

Huntley    McMerton    Alec    B.    Francis 

Peter  Marr    Walter  McEwen 

Eunice   Galway    Amelia  Summerville 

Lawyer A.  Brooke 

Matron    S.  Liston 

Story    by   Angie   Ousley   Rooser. 
Scenario     by     Kathryn     Stuart 
Directed    by    Sydney    A.    Franklin. 
The    Story. 
Left   in    the    care   of   a    woman    who    be- 
trays her  trust  and  brings  up  her  charge 
in  an  atmosphere  of  vice,  Josephine  Mow- 
bray, the  heroine  of  "The  Probation  Wife," 


WALTER    C.    SIMON 

Being  featured  as  the 

World's  Greatest  Organist 

at  t)ie 
Mount    Morris    Theatre,    New    York    City 

Home   Address: 
469   South   Columbus  Ave.,    Mount   Vernon,    N.   Y. 


FOR  SALE 

626  slightly  used  Veneered  Opera  Chairs, 
Mahogany  finish;  Style  202;  Peters  &  Volz 
makers. 

Faries  Mfg.  Co.,  Decatur,  111. 


National  Electric 
Ticket  Register  Co. 

Manufacturers  of  Electric  Ticket  bn- 
lng  Machines  for  Muring  Picture  The- 
atres and  Restaurants.  Sold  direct  or 
through  your  dealer. 

NATIONAL    ELECTRIC 

TICKET  REGISTER  COMPANY 

1511    North    Broadway 

St.    Louis.    Mo..    U.   8.    A. 


EXHIBITORS 

If  too  want  a  real  picture  onanist  or  pianist, 
write  as.     Endorsed  by  blsnest  ezhlbtton  Bast  and 

West 

PROFESSIONAL    SCHOOL 
of   PICTURE   PLAYING 


Strand   Theatre 


Loe  Angeles 


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Automatically  supplies  only  such  voltage  as 

arc  requires.   No  waste  of  current  In  ballast. 

HERTNER    ELECTRIC    CO. 

West    114th    Street,   CleTeland,   Ohio 


Hand  Books  on  Patents,  Trade  Marks,  etc  sent 
free.  Our  70  years  of  experience,  efficient  service, 
and  fair  dealing  assure  fullest  value  and  protec- 
tion to  the  inventor.  Patents  procured  through 
us  receive  free  notice  In  Scientific  American, 

MUNN  &  CO..  609  Woolworth  Bldg.,  N.  T. 
Washington  Office,  625  F  St.,  Washington.  D.  C. 


AMERICAN 

jfotoplaper 

(Trade  Mark    Registered) 
Tae  Musical  Marvel  Write  far  Catalogue 

AMERICAN  PHOTO  PLA\BR  CO. 
•2  West  45th  Street  New  York  City 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 

Every  State — total,  25,300 ;  by  States,  $3.50. 

Per  M. 

1,500    film    exchanges $5.00 

313  manufacturers  and  studios 2.00 

368  machine  and  supply  dealers 2.00 

Further  Particulars: 

A.  F.WILLIAMS.  166  W.  Adams  St.,Chicago 


is  about  to  take  the  first  step  on  the 
downward  path  when  the  resort  kept  by 
her  supposed  mother  is  raided,  and  Jose- 
phine is  sentenced  to  a  home  for  wayward 
girls.  She  escapes  and  meets  Harrison 
Wade,  who  had  been  attracted  by  her 
when  Josephine  was  arrested.  Wade  takes 
her  home  and,  as  the  best  means  of  pro- 
tecting her,  offers  to  make  her  his  wife. 
The  girl  thinks  only  of  getting  away  from 
her  past  and  accepts  his  proposal.  Nina 
Stockley,  who  has  made  up  her  mind  to 
become  the  mistress  of  Wade's  beautiful 
home,  tries  to  win  him  away  from  his 
grateful  little  wife  and  almost  succeeds. 
He  is  much  in  Nina's  company,  but  Jose- 
phine, who  has  learned  to  love  him,  does 
not  let  her  rival  have  things  all  her  own 
way.  Aided  by  a  wise  friend,  Huntley  Mc- 
Merton, she  arouses  Wade's  jealousy  by 
appearing  in  public  with  her  adviser  and 
looking  so  attractive  that  her  husband 
realizes  that  his  wife  is  worth  twenty  of 
Nina.  The  story  is  told  as  if  narrated 
by  Josephine  herself  and  the  last  scene 
shows  her,  proud  and  happy,  with  her 
baby    in   her   arms. 

Program  and  Advertising  Phrases:  Norma 
Talmadge  Star  of  Convincing  Photo- 
drama   of   Sociological    Revelations. 

Love  and  Gratitude  Combine  to  Con- 
vince   Man    of    His    Folly. 

Intensely  Dramatic  Vision  of  Roman- 
tic   Love    Requited. 

Norma  Talmadge  Presented  In  Her 
Greatest     Screen     Opportunities. 

Originality  of  Plot  and  Skill  In  Pre- 
sentation Assure  Ideal  Entertain- 
ment. 

Advertising  Angles:  Work  chiefly  upon 
Miss  Talmadge's  popularity,  but  hook  the 
play  up  to  her  own  attraction.  Tell  that 
in  this  story  she  gives  three  powerful 
characterizations  of  one  woman;  the  cab- 
aret favorite,  the  reformatory  drudge  and 
the  loving  wife.  Contrast  these  phases 
with  the  Indian  girl  in  "The  Heart  of 
Wetona"  and  the  Chinese  and  Euraisian 
in  "The  Forbidden  City."  Make  them  in- 
terested in  the  play  because  she  plays  in 
it. 

Advertising  Aids:  Two  one-sheets,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Window  cards,  14x21.  Heralds.  Lobby 
display  photographs,  8x10,  11x14,  22x28. 
Slides.  Cuts,  two  one-column,  two  two- 
column,  one  three-column,  one  one-half- 
column  cut  of  star  and  one-one-column 
and  one  two-column  cuts  of  star. 

Released    in    March. 


"The  Silver  Girl" 

Frank  Keenan,  Star  and  Director  of  His 

Latest   Picture,  Appears  in   Screen 

Version     of     Stage     Play. 

Reviewed    by    Edward    Weitzel. 

THE  love  of  an  elderly  man  for  a 
woman  young  enough  to  be  his 
daughter  is  generally  understood 
to  be  a  deep  and  absorbing  passion.  It 
is  on  this  theory  that  Edward  H.  Peple 
based  his  play,  "The  Silver  Girl,"  which 
Frank  Keenan  has  chosen  for  his  latest 
screen  drama.  As  Jefferson  Hunter,  a 
Western  mining  man,  the  star  has  a  part 
that  differs  widely  from  the  strong  char- 
acter studies  he  has  heretofore  given  the 
silent  stage.  His  creations  have  suffered 
from  remorse,  thirsted  for  revenge  or 
sacrificed  themselves  for  the  happiness 
of  others;  but  Hunter  falls  in  love  with 
a  girl  half  his  age  and  fights  to  hold  her 
with  all  the  ardor  of  youth.  The  story 
is  interesting  in  itself  and  the  novelty 
of  seeing  Frank  Keenan  as  a  lover  adds 
to  that  interest.  He  is  an  earnest  knight 
of  the  tender  passion,  but  has  been  seen 
to  greater  advantage  in  other  characters. 
The  union  of  December  and  May  does 
not  strike  so  responsive  a  chord  as  that 
of  a  marriage  between  youthful  lovers. 
The  production  is  well  handled,  but  Hun- 
ter's son  and  his  sweetheart  are  kept  too 
much  in  the  background. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1705 


Cast. 

Jefferson    Hunter    Frank    Keenan 

Anne  Kepple    Catherine  Adams 

"Chuck"    Wilson    George    Hernandez 

Nathan   Hargrave    Donald   McDonald 

Gilman   Parton    Herschell    Mayall 

Julia  Raymond    Irene  Rich 

Richard   Hunter Cliff   Alexander 

Story  by  Edward  H.  Peple. 
Scenario  by  Jack  Cunningham. 
.  Directed  by  Frank  Keenan. 
The  Story. 
Annie  Kepple  becomes  the  wife  of  Jef- 
ferson Hunter,  a  man  twice  her  age,  after 
he  has  forced  a  loan  shark  to  give  her 
back  a  mining  claim  that  belonged  to  her 
dead  father.  This  claim  adjoins  Hunter's 
mine.  "The  Howling  Coyote,"  which  he 
changes  to  "The  Silver  Girl,"  in  honor  of 
his  wife.  The  pair  are  happy  for  a  time. 
Then  Nathan  Hargrave,  who  represents 
a  number  of  New  York  financiers,  arrives 
and  fills  Anne's  head  with  a  desire  to  see 
what  life  in  New  York  is  like.  She  per- 
suades Hunter  to  come  East  and  has  a 
gay  time  until  her  husband  discovers  that 
Hargrave  is  trying  to  steal  Anne  away 
from  him.  He  believes  that  his  wife  no 
longer  loves  him,  and  tries  to  force  Har- 
grave to  kill  him  in  a  dual.  The  other 
man  is  too  nervous  to  shoot  straight.  Hun- 
ter goes  back  to  Nevada  and  takes  up  his 
old  life  with  his  former  partner,  "Chuck 
"Wilson."  One  day  Hunter's  son  and  his 
bride  come  to  visit  him.  He  goes  into  the 
kitchen'and  finds  his  wife  there.  She  has 
found  out  that  her  husband's  love  is  worth 
everything  else  to  her  and  has  come  home 
to   him. 

Program  and  Advertising   Phrases:   Frank 
Keenan    Presents   Himself   As   Star   of 
His   Self-Directed   Screen    Masterpiece. 
Wife    Bewildered    by    Lure    of    the    City 
Finds  That  the  Only  Real  Happiness  Is 
Found     in     Husband's    Love. 
Gripping      Story      of      Western      Mining 
Camps    With    Gay    City    Life    the    Re- 
verse  Side   of   the    Shield. 
Frank   Keenan.  Celebrated   Star  of  Both 
Stage    and    Screen,    Offers    Himself    in 
His  Own  Photodrama. 
AdvertisinK   Angles:   Play   up  Keenan  as 
one   of   the    few    real   actors   of   the   screen. 
Make  your  patrons   realize   the   importance 


AUTHORS 

Recognized  photoplay  and  fiction  writers 
may  place  their  synopses  with  our  Manu- 
script Sales  Department  for  submission  by 
pergonal  representation  to  the  producers  of 
Southern  California.    Commission  basis. 

Unrecognized  writers  may  obtain  com- 
petent constructive  advice  and  help 
through  the  Palmer  Plan  and  Advisory 
Bureau.  Write  for  our  free  explanatory 
booklet. 

Palmer    Photoplay    Corporation 

693  I.  W.   Hollman   Bldg.  LOS  ANGELES.  CAL. 


PERFECTION   LN   PROJECTION 

Gold  King  Screen 

10  Days'  Trial 

No.  1  Grade.  75c;  No.  2  Grade,  50c. 
Stretchers  included 
Try   before   you   buy.     Sold   by 
all     the     leading    supply    dealers 
throughout    the    country. 

Factory,  ALTUS,  OKLAHOMA 


For  the  fnlle«t  and  latest  news  of  the  dot- 
ing-  picture  industry  in  Great  Britain  and 
Europe— for  authoritative  articles  by  lead- 
ing British  technical  men — for  brilliant  and 
strictly  impartial  criticisms  of  all  films, 
read 

THE  BIOSCOPE 

The  Leadine  British  Trade  Journal  with  an 

International    Circulation 

85  Shaftesbury   Avenue,  London,  W. 

Specimen   on   Application 


of  this  player.  Interest  them  in  the  story 
angles.  Tell  of  the  partner — Wilson — who 
moves  out  of  the  shack  "to  get  away  from 
the  crowd,"  when  Hunter  brings  his  young 
bride  there.  Tell  how  Hunter  challenges 
his  successful  rival  to  a  duel  in  the  hope 
of  getting  killed.  Work  slightly  on  the 
May  and  December  angle,  but  keep  this 
subordinate. 

Advertising  Aids:  One  one-sheet,  two 
three-sheets,  one  six-sheet,  one  24-sheet. 
Lobby  displays,  11x14,  both  in  sepia  and 
color;  also  22x28'.  Slide.  Campaign  book. 
Cuts. 


"The  Railroader" 

Triangle   Feature   Pictures   Boss    Who    Is 
All  for  Self  and  Finds  All   Is  Vanity. 

Reviewed  by  Hanford  C.  Judson. 

SPECTATORS  will  be  interested  in 
"The  Railroader,"  a  five-part  Tri- 
angle feature,  because  of  the  many 
good  situations  in  it  rather  than  for  any 
dramatic  plot  construction.  It  is  made 
from  a  novel  by  Albert  Payson  Terhunc 
and  shows  it  in  the  rambling  way  it  is 
built.  It  is  meant  to  be  a  slice  of  the 
political  life  of  recent  times  and  puts  its 
characters  in  many  interesting  predica- 
ments. These  are  often  tragic  and  they 
interest  and  hold  attention  without  deep- 
ly convincing  us.  It  will  entertain  those 
who  come  not  expecting  anything  great 
and  who  are  not  exacting.  It  is  photo- 
graphed in  splendid   sets. 

The  players  are  pleasing  and  at  the 
director's  will  we  are  often  disgusted 
at  the  villainous  boss  who  is  all  for  him- 
self. Also  we  understand  why  he  wanted 
to  carry  off  Letty,  whom  he  half  forces 
to  marry  him,  and,  later,  why  he  is  at- 
tracted by  Anice.  We  pity  his  poor  wife, 
who  has  to  watch  how  things  are  going, 
and  we  admire  the  hero,  running  against 
the  boss  for  the  governorship,  for  the 
fight  he  puts  up.  The  players  are  not 
free    from    mannerisms    common    a    few 


years  back,  lout  they  do  register  human- 
The picture  is  not  one  to  bank  on  espe- 
cially. It  ought  to  be  acceptable  in  most 
houses.  There's  a  breadth  and  freshness 
about  it  in  spite  of  its  rather  obvious 
faults. 

Caleb    Conover    George    Fawcett 

Letty   Conover    Virginia  Eames 

Gerald    Conover    Frank    Elliott 

Blanche  Conover Velma  Whitman 

Clive  Standish    Thomas  Santschi 

Anice  Lanier    Fritzie  Brunette 

Enid  Montmorency    Goldie  Col  well 

Story   by  Albert  Payson  Terhune. 
Directed  by  Colin  Campbell. 
The     Story. 
Caleb  Conover  is  section  boss  on  a  rail- 
road.     Meeting   Letty,   socially   above   him, 
he    saves    her    from    a    mob.      Soon    he    is 
political    boss    of    the    county    and    marries 
her. 

The  Boss  becomes  president  of  a  rail- 
road. One  of  his  deals  has  ruined  a  man, 
whose  daughter,  Anice,  out  of  revenge,  be- 
comes Caleb's  secretary.  She  is  friendly 
with  Standish,  a  lawyer  whom  Caleb 
can't  corrupt.  The  Boss  has  written  com- 
promising letters  to  his  broker.  His 
grown  son  and  daughter  are  empty- 
headed. 

The    gilded    son    marries    a    chorus    girl 
and    the   daughter    comes    home    from    Eu- 
rope with   a   prince.     At   a   dinner   to   wel- 
come the  "princess,"  Caleb  gets  drunk  and 
nominates    himself    for    governor.       Sober 
next   day,    he   sends    Anice    for    the    letters. 
She  steals  them  and   he  complacently   lets 
her    burn    the    envelope.      Standish    wants 
to   run   for   governor   but  can't  get  a  hear- 
ing till  he  and  the  girl  tell  the  Boss  about 
the    letters.      Caleb    sends    his    very    drunk 
son    to  get   them.      His   wife   comes  to   tell 
him  that  the  daughter  had  not  really  been 
married   and    is   starving   in    Paris. 
I'rogrrnm     anil     Advertising-     Phrases:     Tri- 
angle   Offers    Photoplay    of   Oood    Pur- 
pose     Shedding      Light      on       Political 
Greed. 
Love    and    Politics    Strangely    Mixed     in 
Well-Devised    Photoplot. 


LOOK  HERE! 

If  you  could  entertain  the  surplus  crowds  outside 
your  door  until  seats  were  ready — keep  them 
smiling,  stimulate  public  enthusiasm,  and  at  the 
same  time  get  back  all  the  pennies  paid  back  in 
change  thru  your  ticket  window. 

WOULD  YOU? 

invest  $50.00  with  the  absolute  assurance  that 
you  getvyour  money  back — please  your  patrons 
— advertise  your  house — cut  your  overhead  and 
keep  the  crowds  coming  back. 

T.  W.  Hamlin,  Says:— 

Our  Favorite  Film  Star  post  card  machine  sold 
out  all  the  cards  the  first  day  it  was  put  on  the  floor. 
Apollo  Theatre.  209  W.  125th  St.,  New  York 

Other  machines  getting  from  $20  to  $50  per  day 

NOW  IS  THE  TIME 

To  place  your  order.  There  is  no  other  legiti- 
mate proposition  in  which  you  can  place  your 
money  which  will  bring  as  big,  quick  and  sure 
profits  as  these  machines,  besides  giving  your 
patrons  a  clean  live,  up-to-date  amusement  and 
making  them  all  boosters  for  your  theatre. 

g^g=»  We  give  you  6.500  cards  with  each  machine. 
*^s?  The  cards  sell  for  $65. 00  which  pays  for  the  ma- 
chine and  leaves  a  cash  profit  of  $15.00.  Additional 
cards  can  be  bought  to  net  you  2001  profit.  Machines 
are  6  ft.  high  18"  wide,  oak  finish,  mechanically  perfect 
and  an  ornament  in  any  lobby.    Catalog  freeon  Request 

The  Exhibit  Supply  Co. 

507-509  So.  Dearborn  St.,     Chicago,  III. 


1706 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


List  of  Current  Film  Release  Dates 


mm 


IIIIIIIIIIIIIIDIIIUIM 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


General  Film  Company,  Inc. 


SCRANTONIA  FILM   COMPANY. 

(Featuring  Charlie  Fang.) 

Parson  Fepp    (One  Reel — Comedy). 

Pang's  Fate  and  Fortune   (One  Reel — Comedy). 

OFFICIAL  WAR  PICTURES. 

(Committee  on  Public  Information.) 
Our  Bridge  of  Ships  (Two  Reels). 

AMERICAN   RED    CROSS. 

(One-Reel  Patriotic  Films.) 

First  Aid  on  the  Plave   (One  Part — Patriotic). 

Rebuilding  Broken  Lives  (One  Part — Patri- 
otic). 

The  Kiddles  of  No  Man'a  Land  (One  Part— Pa- 
triotic). 

Victorious  Serbia   (One  Part— Patriotic). 

A  Helping  Hand  In  Sicily  (One  Part— Patriotlo) . 

Homeward  Bound. 

New  Faces  for  Old. 

Russia  a  World  Problem. 

Arc    Review. 

President  Wilson   Abroad. 

Doughboys  and  Bolsheviki  at  Archangel. 

COSMOFOTOFILM. 

I  Believe  (Six  Parts — Drama). 

AMERICAN    FEATURE    FILM    CORP. 

Eearts  of  Love   (Six  Parts — Drama). 

MAXWELL   PRODUCTIONS. 

The  Married  Virgin   (Six  Parts — Drama). 


Exhibitors-Mutual 


STRAND. 

(One-Reel   Comedies.) 

Feb.     9 — Merely  Marrying  Mary. 

Feb.  1G — Almost  a  Hero. 

Feb.  2:: — Their  Baby. 

Mar.    2 — The  Wigwag   System. 

Mar.    0 — The  Door  Between. 

Mar.  1G — His  Wife's  Birthday. 

Mar.  23 — The  Way  of   a  Maid. 

FEATURES. 

Feb. — Long  Lane's  Turning. 

Feb. — A    Trick   of    Fate    (Bessie    Barriscale). 

Feb. — What  Every  Woman   Wants. 

Feb. — The  Prodigal   Liar    (William   Desmond). 

Feb. — Martin  Johnson's  "Cannibals  of  the  South 

Seas"    (Final   Installment). 
Mar. — A   Heart  in  Pawn    (Sessue  Hayakawa). 
Mar. — The   Lamb  and   the  Lion    (Billie  Rhodes). 
Mar. — The  Turn  of  the  Road   (all  star  cast). 

OUTDOOR  SUBJECTS. 

Feb.     2 — Doing   the   Dells. 

Feb.     0— A   Bit  of   God's   Country. 

Feb.  16 — Out  Wyoming  Way. 


Pathe  Exchange,  Inc. 


RELEASES   FOR  WEEK   OF   FEB.   16. 

The  Lightning  Raider  (Episode  No.  7,  "MesheB 
of   Evil" — Two   Parts — Drama — Astra). 

The  Terror  of  the  Range  (Episode  No.  3,  "The 
Chasm  of  Fear" — Two  Parts — Drama — 
Diando). 

Toto's   Troubles    (Toto-Comedy — Rolin). 

Pathe  Review  No.  3   (Educational). 

Pathe  News  No.  16  (Topical). 

Pathe  News  No.  17  (Topical). 


RELEASES   FOR   WEEK   OF   FEB.  2a 

The     Old     Maid's     Baby     (Marie    Osborne — Five 

Parts — Comedy — Diando ) . 
The    Lightning    Raider     (Episode    No.    8,     "The 

Cave  of  Dread" — Two  Parts — Drama — Astra.) 
The   Terror  of   the   Range   (Episode   No.   4,   "The 

Midnight        Raid" — Two        Parts — drama — 

Diando). 
On    the    Fire     (Rolin     Comedy — Harold    Lloyd — 

One   Reel). 
Pathe   News   No.    18    (Topical — One  Reel). 
Pathe  News  No.  19  (Topical — One  Reel). 

RELEASES    FOR   WEEK    OF    MAR.   2. 

Common     Clay     (Fannie     Ward — Seven     Parts — 

Drama — Astra ) . 
The  Lightning   Raider    (Episode  No.  9,   "Falsely 

Accused" — Two  Parts — Drama — Astra). 
The    Terror    of    the    Range    (Episode    No.    5,    "A 

Threat  from  the  Past" — Three  Parts. — Drama 

— Diando). 
Hoot    Man     (Star    Laurel — One    Reel — Comedy — 

Rolin). 
The   Girl    of   Tomorrow. 
Pathe  News  No.  20   (Topical). 
Pathe  News  No.  21   (Topical). 

RELEASES  FOR  THE  WEEK  OF  MAR.  9. 

Carolyn  of  the  Corners   (Bessie  Love). 

The    Lightning    Raider    (Episode    No.    10,    "The 

Baited  Trap" — Two  Parts — Drama — Astra). 
The     Terror     of     the     Range     (Episode     No.     6, 

"Tangled     Tales"  —  Two     Parts  —  Drama  — 

Diando). 
I'm   on    My   Way    (Rolin   Comedy — Harold   Lloyd 

—One  Reel). 
Pathe  News   No.   22   (Topical). 
Pathe  News  No.  23  (Topical). 

RELEASES   FOR  WEEK   OF  MAR.  16. 

The  Lightning  Raider  (Episode  No.  11,  "The 
Bars  of  Death" — Two  Parts — Drama — As- 
tra). 

The  Terror  of  the  Range  (Episode  No.  7.  "Run 
to    Earth" — Two    Parts — Drama — Diando). 

Look  Out  Below  (Rolin  Comedy — One  Reel — 
Harold  Lloyd). 

Pathe    News    No.    24    (Topical). 

Pathe    News   No.    25    (Topical). 

RELEASES  FOR  THE  WEEK  OF  MAR.  23. 

Go  Get  'Em  Garringer  (Helen  Chadwick — Five 
Parts — Drama — Astra). 

The  Lightning  Raider  (Episode  No.  12,  "Hurled 
Into   Space" — Two   Parts — Drama— Astra). 

The  Dutiful  Dub  (Harold  Lloyd— One  Reel- 
Comedy — Rolin). 

Pathe  News  No.  26    (Topical).     • 

Pathe   News   No.  27    (Topical). 


RELEASES  FOR  WEEK  OF  MARCH  30. 

The  Lightning  Raider  (Episode  No.  13,  "The 
White    Roses" — Two   Parts — Drama — Astra). 

Next  Aisle  Over  (Rolin  Comedy — One  Reel — 
Harold   Lloyd). 

Pathe  News  No.  28   (Topical). 

Pathe  News  No.  29   (Topical). 

AMERICAN   FILM   COMPANY. 
(Released   by   Pathe.) 

Fair  Enough   (Marguerite  Flsber). 

When  a  Mnn   Rides  Alone   (William  Russell). 

Feb.  2 — The  Amazing  Impostor  (Mary  Miles 
Minter). 

Feb.  16 — Mollv  of  the  Follies  (Margarita 
Flsber). 

Mar.  2 — Where  the  West  Begins  (William  Rus- 
sell). 

W.    W.    HODKINSON. 

(Released  Through  Pathe.) 

Feb.  10 — Come   Again,   Smith    (J.  Warren  Kerri- 
gan— Comedy). 
Feb.  24 — The  Love  Hunger   (Lillian  Walker). 
Mar.   10 — The   Forfeit    (House   Peters). 
Mar.  24 — The    End   of   the   Game    (J.   W.   Kerri- 
gan). 

Made   In   America. 

Ashley  Miller  Productions — One  Reel — Patriotic. 
Feb.  16 — No.  1,  "Made  In  America." 


Feb.  24 — No.  2,  "Nine  Million  Answer." 

Mar.     2— No.  3,  "The  Rookie." 

Mar.  10 — No.  4,  "Victory  Army  in  the  Making. 

Mar.  17 — No.  5,  "Building   the   Soldier." 

Mar.  24— No.  6,  "The  Hated  K.  P." 

Mar.  31 — No.  7,   "Overseas  to  Victory." 

Apr.     7 — No.  8,  "Forward — Always  Forward." 


Fox  Film  Corporation 


BIG    TIME    PICTURES. 

Why  I  Would  Not  Marry. 

Queen  of  the  Sea   (Annete  Kellerman). 

The  Land  of  the  Free. 

The   Prussian   Cur. 

STANDARD    PICTURES. 

Feb.     9 — Every  Mother's  Son. 

Feb.  23 — The  Man  Hunter  (William  Farnum— 
Six  Parts). 

Mar.     9 — When  Men  Desire   (Theda  Bara). 

Mar    2.^— Thou   Shalt  Not   (Evelyn   Nesblt). 

April  20 — The  Siren's   Song   (Theda  Sara). 

May  4 — Wolves  of  the  Night  (William  Far- 
num). 

EXCEL   PICTURES. 

Feb.     9 — The  Love  Auction   (Virginia  Pearson — 

Five  Parts). 
Feb.  23 — Smiles    (Jane  and  Katherine  Lee). 
Mar.     9 — Gambling        in        Souls         (Madelalne 

Travers). 
Mar.  23 — The  Rebellious  Bride   (Peggy  Hyland). 
April     6 — Married   in   Haste    (Albert  Ray). 

VICTORY   PICTURES. 

Feb.     2 — Lurk  and   Pluck   (George  Walsh). 

Feb.  16 — Hell  Roarln'  Reform  (Tom  Mix). 

Mar.  2— The  Forbidden  Room  (Gladys  Brock- 
well — Five  Parts). 

Mar.  16 — Never  Say  Quit   (George  Walsh). 

Mar.  30 — Fighting  for  Gold  (Tom  Mix — Firs 
Parts). 

April  13 — Pitfalls  of  a  Great  City  (Gladys 
Brockwell). 

April  27— Help  !   Help!  Police!   (George  Walsh 

FOX-SUNSHINE   &  TOM   MIX    COMEDIES. 

Jan.  26—  Oh,  What  a  Knight  (Two  Parts). 
Feb.     9 — A     Roman     Cowboy     (Tom     Mix — Two 

Parts). 
Feb.  23 — His   Musical   Sneeze. 
Mar.  29 — Six     Cylinder    Love     (Tom    Mix — Two 

Parts). 
Mar.  23 — Money   Talks. 
April     6 — Tom    and   Jerry   Mix    (Tom  Mix — Two 

Parts). 
April  20—  The    House   of   Terrible   Scandal    (Two 

Parts). 
May    4 — A  Lady  Bell-Hop's  Secret  (Two  Parts). 

MUTT  &   JEFF  ANIMATED  CARTOONS. 

Feb.     2 — Landing   an   Heiress. 

Feb.     9 — The  Bearded  Lady. 

Feb.   16 — 5.000  Miles  on  a  Gallon  of  Gas. 

Feb.  25 — The   Pousse   Cafe. 

Mar.     2 — Fireman   Save   My  Child. 

Mar.     9 — Wild  Waves  and  Angry  Women. 

Mar.  16 — William   Hohenzollern,   Sausage  Maker. 

Mar.  23 — Out  and  in  Again. 

Mar.  30 — A  Cow's  Husband. 

April  6 — Mutt,  the  Mutt  Trainer. 

THE   GREAT   NINE. 

Jan.  26 — Under  Two  Flags    (Theda  Bara). 

Feb.     2— Infidelity   (All-Star) . 

Feb.     9 — The      Soul      of      Broadway      (Valesks 

Suratt). 
Feb.   16 — The  narllng  of  Paris (   Theda  Bara). 
Feb.  23 — Hoodman   Blind   (William   Farnum). 

PRODUCTIONS    EXTRAORDINARY. 

Salome   (Theda   Bara— Eight  Parts). 
Cleopatra   (Theda   Bara — Eight   Parts). 
Les  Miserables   (William  Farnum). 


March  22.  1919 


THE  MOVING  PICTURE  WORLD 


1707 


D000O000OO000000O0OO0O000 

CLASSI Fl ED 

3r     PER     WORD     FOR     SITUATIONS 
v     WANTED    AND    HELP    WANTED 
MINIMUM,    $0.50 

ooooooooooooooooOoooooooo 


00  0OOO000  0  000  0  0  0O0  00  0000(/ 

ADVERTISEMENTS 

5 a     PER   WORD   FOR  ALL 
**    COMMERCIAL    ADS. 
MINIMUM,    $1.00 

ooooooooooooooo 00  0000000 


SITUATIONS  WANTED. 

LIVE  WIRE  expert  manager,  booker,  operator, 
12  years'  experience,  now  in  charge  of  movies 
and  vaudeville  in  large  naval  base.  Worby, 
Naval    Base  6,   Brooklyn,   N.   Y. 

DISCHARGED  SOLDIER  wishes  operator's 
job  in  Maine  or  New  Hampshire.  Five  years' 
experience;  has  Power's  6-A  outfit.  Discharged, 
care  M.  P.  World,  N.  Y.  City. 

CAMERAS,  ETC.,  WANTED. 

WANTED  —  Motion  picture  camera  after 
March,  also  Telephoto  lens,  1-9  lens,  tripod ; 
lowest  price.  Manager,  550  Couch  St.,  Portland, 
Oregon. 

CAMERAS,  ETC.,  FOR  SALE. 

FOR  SALE: — A  Moy  camera  fitted  with  spiral 
focusing  Jacket,  reverse  drive,  film  punch,  one 
turn,  one  picture  handle,  view  finder,  four 
dark  boxes,  one  2-inch  Zeiss  lens,  one  3-inch 
Zeiss  lens,  and  English  made  leather  carrying 
case  for  outfit ;  also  one  Motion  Picture  Ap- 
paratus Company  precision  tripod  with  leather 
cover.  Complete  outfit  practically  unused.  State 
best  cash  offer  and  address  in  the  first  place. 
Camera,    Box   13,    Station    G,    N.    Y.    City. 

UNIVERSAL  motion  picture  camera  service. 
The  largest  line  in  the  country.  Shipments 
made  immediately  on  all  Universal  caiheras. 
Also  new  400-ft.  Universal  model.  Write  for 
terms  and  prices.  We  are  distributors  for  the 
DeVry  projector,  C-3  model,  $180.00 ;  C-90 
model,  $200.00.  Immediate  delivery.  Special 
propositions  on  quantity  orders.  Write  for  our 
famous  Bargain  List.  Eastman  negative  film, 
$37.50  per  thousand  feet.  Everything  f*>r  mak- 
ing motion  pictures.  Bass  Camera  Co.,  Chas. 
Bass,   Pres.,   109   N.   Dearborn   St.,   Chicago,   111. 

THE  NEW  LUXURY  TAX  ADDS  10%  ON 
THE  PRICE  OF  NEW  UNIVERSALS.  OUR 
TREMENDOUS  BUYING  POWER  CAN  SAVE 
YOU  THIS  10%  ON  ALL  NEW  UNIVERSAL 
MOTION  PICTURE  EQUIPMENT.  IMMEDI- 
ATE SHIPMENT  ON  CAMERAS  AND  TRI- 
PODS. THE  LARGEST  LINE  OF  HIGH 
GRADE  USED  MOTION  PICTURE  CAMERAS 
IN  THE  WORLD.     EACH  ONE  BASS  TESTED 


AND  GUARANTEED.  IF  POSSIBLE  COME 
TO  CHICAGO  AND  INSPECT  OUR  WONDER- 
FUL DISPLAY.  YOU-  WILL  BE  CONVINCED 
THAT  WE  ARE  THE  ONLY  FIRM  IN  THE 
COUNTRY  WHO  HAVE  THE  GOODS.  Pathe, 
DeBrie,  Prevost,  Bell  &  Howell,  Pr.estwlch. 
Ernemann,  DeFranne  and  U.  S.  Compact 
cameras,  printers,  lights  and  special  lenses. 
Distributors  for  the  famous  DeVry  projectors. 
Model  c  3,  $180.00.  Model  c  90,  $200.00.  Im- 
mediate shipment.  Eastman  perforated  nega- 
tive film  $37.50  per  thousand.  Write  to  the 
Motion  Picture  Headquarters  of  America.  The 
personal  service  of  our  Mr.  Chas.  Bass  is  yours 
for  the  asking.  Acknowledged  the  most  prac- 
tical motion  picture  specialist  in  America.  We 
have  on  file  testimonials  from  all  parts  of  the 
United  States  and  foreign  countries  to  prove 
that  you  can  obtain  the  greatest  value  and 
service.  Do  not  take  chances  in  buying  an  in- 
strument of  precision  without  getting  our  price. 
BASS  CAMERA  COMPANY,  CHAS.  BASS, 
PRES.,    109    NO.     DEARBORN    ST.,    CHICAGO, 

ILL.  :*'J 

FOR  SALE— 200-ft.  brand  new  Universal, 
.  $348.00 ;  automatic  Iris  dissolve  $75.00  extra ; 
400-ft.  model,  complete,  with  Iris  dissolve, 
$585.00;  Universal  tripod,  our  price  $110.00. 
Telegraphic  orders,  if  accompanied  by  Western 
Union  money  order,  shipped  on  day  of  receipt. 
Order  direct  from  here.  Satisfaction  guaranteed 
or  your  money  back.  Talbots'  Practical  Cinema- 
tography, $1.25  ;  Advertising  by  Motion  Pictures, 
$1.60.  David  Stern  Company.  In  business  since 
1885.     1027-29  Madison  St.,  Chicago,  U.  S.  A. 

BELL  &  HOWELL  camera  with  two  lenses, 
three  400-ft.  magazines.  Goerz  Iris,  combina- 
tion case  and  tripod  in  perfect  condition,  $950. 
Apt.  1,  4455  Magnolia  Ave.,  Chicago,  HI. 

NEW,  SMOOTH  RUNNING  200-ft.  camera, 
hardwood  finish,  weighing  only  10  pounds,  F.  :3.5 
lens.  Great  bargain  at  $75.  Pathe  Professional, 
$250.     Ray,  326  Fifth  Ave.,  New  York  City. 

BELL  &  HOWELL  motion  picture  camera, 
complete,  with  50  M.  M.  and  75  M.  M.  Carl 
Zeiss  tessar  Ser.  I.  C.  F.  :3.5  lenses,  two  400-ft. 
magazines,  tripod  and  carrying  case  for  the 
camera.     The  outfit  is  in  perfect  condition,  ready 


for  use.  Price,  $1,000.00.  Will  ship  C.  O.  D. 
subject  to  inspection  on  receipt  of  $100.00  de- 
posit. Deposit  refunded  if  camera  is  not  en- 
tirely satisfactory.  Bass  Camera  Co.,  Chas. 
Bass,  Pres.,  109  N.  Dearborn  St.,  Chicago,  111. 

THEATRES   WANTED. 

WANTED  TO  RENT,  with  privilege  of  buying, 
moving  picture  house  in  or  near  Philadelphia ; 
seating  capacity  about  500.  N.  L.,  care  M.  P. 
World,  N.   Y.   City. 

FILMS  WANTED. 

WANTED — New  prints  of  "Cossak  Whip," 
"Eternal  Sin,"  with  Florence  Reed ;  also  films 
of  all  description  in  good  condition.  Polonia 
Films,   New   Britain,   Conn. 

FILMS  FOR  SALE  OR  RENT. 

FOR  SALE — "Crimson  Stain  Mystery,"  32-reeI 
serial,  featuring  Maurice  Costello,  including  1, 
3  and  6  sheet  posters.  Federal  Feature  Ex- 
change, 729  Seventh  Ave.,  N.  Y.  City. 

FOR  SALE — Five-reel  production,  negative 
and  positive  copy,  excellent  story,  etc.  Address 
Feature,  care  M.  P.  World,  N.  Y.  City. 

READY  TO  RELEASE  feature  exposing  liquor 
traffic.  Every  foot  a  thrill.  Write,  enclosing 
stamp.     A.  Luther  Chocklett  Co.,  Roanoke,  Va. 

EQUIPMENT   WANTED. 

WANTED  automatic  printer  in  good  condi- 
tion. Give  full  particulars  with  price  in  first 
letter.  Address  430  Tussing  Bldg.,  Lansing, 
Mich. 

EQUIPMENT  FOR  SALE. 

FOR  SALE,  cheap,  6,000  pink  label  carbons, 
12x%  ;  1  Power's  No.  6  machine  and  rewinder, 
both  motor  drive  ;  1  rheostat.  Peterson  Amuse. 
Co.,  Tamaqua,  Pa. 

MISCELLANEOUS. 

"SAMSON"  FILM  CEMENT.  Write  for  free 
sample.     H.    B.    Prindle,    Riverside,    Conn. 


ADVERTISING  AIDS  FOR  BUSY  MANAGERS 

in  another  section 

Of  the  MOVING  PICTURE  WORLD 
Will  Furnish  All  the  Matter  Needed  in  Program  Designing 


YOU  ARE  LOSING  OPPORTUNITIES 


Opportunities  to  increase  returns  from  your  business  efforts; 
Opportunities  to  make  your  theatre  more  popular  with  your  public; 
Opportunities  to  present  your  shows  in  the  most  attractive  manner; 
Opportunities  to  make  more  real  money  on  your  present  investment; 
Opportunities  to  absorb  the  brightest  ideas  of  other  good  showmen; 
Opportunities  that  come  to  Exhibitors,  Exchange-men  and  Operators 
Through  the  Service  Rendered  in  the  Pages  of  Moving  Picture  World. 


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Get  your  paper  regularly  by 
remitting  yonr  subscription. 
Regular  subscribers  get  the 
first  issues  off  the  press.  Sab- 
scribe  and  save — $4.80.  The 
newsstand  price  is  15c. 


One  Year $3.00  Six  Months $1.50 

See  title  page  for  rates  Canada  and  Foreign 

MOVING  PICTURE   WORLD 


516   FIFTH  AVENUE 


NEW  YORK 


Please  fill  In  the 

name     of     roar  Theatre 

Cat    Oat    and    Mail    To-day — Now! 


1708 


THE  MOVING  PICTURE  WORLD 


March  22.  1919 


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m  = 

1  List  of  Current  Film  Release  Dates  I 


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Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


Metro  Pictures  Corporation. 


METRO  ALL-STAR  SEIIIE9. 

Jan.  6 — The  Gold  Cure  (VioU  Dan* — Fire 
Parts). 

Jan.  13 — The  Spender  (Bert  Lytell — Fire  Parte). 

Jan.  20 — The  Divorcee  (Ethel  Barrymore — Fire 
Parts). 

Jan.  27— In  for  Thirty  Days  (May  Allison — Five 
Parts). 

Feb.     3— Faith   (Bert  Lytell). 

Feb.  10— As  the  Sun  Went  Down  (Edith  Storey). 

Feb.  17 — Johnny  on  the  Spot  (Hale  Hamilton). 

Feb.  24 — Peggy  Does  Her  Darndest  (May  Alli- 
son). 

Mar.     3 — Satan,  Jr. 

Mar.  10 — Blind   Man's   Eyes. 

Mar.  17 — The   Way   of   the   Strong. 

Mar.  24— That's  Good    (Hale  Hamilton). 

Mar.  31— Jeanne  of  the  Gutter   (Viola  Dana). 

April  7— The   Island  of   Intrigue    (May  Allison). 

April  14 — Out  of  the  Depths   (Bert  Lytell). 

SCREEN    CLASSICS,    INC..    SPECIALS. 

To  Hell  With  the  Kaiser   (Laurence  Grant  and 

Olive  Tell — Sevan  Parts — Drama). 
Pals  First   (Harold  Lock  wood — Six  Parte— Dr.) 
The  Great  Victory,   Wilson  or  the  Kaiser.   The 

Fall  of  the  Hohenzollerns. 
Why    Germany    Must   Pay    (All    Star   Cast — Six 

Parts). 
The    Great    Romance     (Harold    Lockwood — Six 

Parts). 
Shadows  of  Suspicion   (Harold  Lockwood). 

NAZIMOVA    PRODUCTIONS. 

Revelation    (Seven   Parte — Drama). 
Toys  of  Fate   (Seven  Parte — Drama). 
Bye  for  Eye   (Seven  Parte — Drama). 
Out  of  the  Fog  (Seven  Parts). 


Triangle  Film  Corporation. 


Date*    and     Title*    el    Triaacle     Release* 
Subject   to    Chance    Without    Notice* 

TRIANGLE   PRODUCTIONS. 

Jan.  26 — Unto  the  End  (Crane  Wilbur). 
Feb.     2 — Restless  Souls  (Alma  Rubens). 
Feb.    9 — Secret  Marriage   (Mary  MacLaren). 
Feb.  16— Child    of    M'Sleu     (Baby    Marie    Os- 
borne). 
Feb.  23 — Breezy  Jim   (Crane  Wilbur). 
Mar.    2— Wild   Goose   Chase    (Hazel   Daly). 
Mar.     9 — The  Railroader   (George  Fawcet). 
Mar.  16 — It's  a  Bear   (Taylor  Holmes — Special). 
Mar.  23 — The  Little  Rowdy   (Hazel  Daly). 
Mar.  30 — Toton   (Olive  Thomas — Special). 


Vitagraph 


VITAGRAPH   FEATURES. 

Jan.  27 — The  Enchanted  Barn  (Bessie  Love- 
Five  Parte). 

Feb.  3 — The  Highest  Trump  (Earle  Williams— 
Five  Parts). 

Feb.  10— Fortune's  Child  (Gladys  Leslie— Five 
Parts). 

Feb.  17.— Silent  Strength   (Harry  T.  Morey). 

Mar.    3 — The  Girl  Problem  (Corlnnj  Griffith). 

Mar.  10.— The  Wishing  Ring  Man  (Bessie 
Love). 

Mar.  17— A  Gentleman  of  Quality  (Earle  Will- 
iams). 

Mar.  24 — Miss  Dulcle  from  Dixie  (Gladys  I/w- 
ile). 

Mar.  31 — Fighting  Destiny    (Harry  T.   Morey). 

Apr.     7 — The  Cambric  Mask  (Alice  Joyce). 

Apr.  14 — The  Unknown  Quantity  (Corlnne  Grif- 
fith— Five    Parts). 

April  21 — A   Yankee   Princess    (Bessie  Love). 

VITAGRAPH    SPECIALS. 

The    Common    Cause    (Herbert    Rawlinson    and 

Sylvia  Breamer — Seven   Parts). 
Feb.  24 — The  Lion  and  the  Mouse  (Alice  Joyce — 

Six  Parts). 
Mar.  10 — From  Headquarters   (Anita  Stewart). 


BIG  V  COMEDIES.  • 

Feb.     3 — Love  and  Lather  (Two  Parts). 
Feb.  10 — Soapsuds  and  Sapheads  (Two  Parts). 
Feb.  17 — Scamps  and  Scandal  (Two  Parts). 
Mar.  10 — Damsels   and   Dandles    (Two  Parts). 
Mar.  24 — Jazz  and  Jailbirds. 

The  Iron  Tear. 

(Drama — Bach    Episode  in  Two  Porta — Featur- 
ing Antonio   Moreno  and   Carol   Halloway.) 
Jan.    6 — No.  12,  "The  Span  of  Terror." 
Jan.  13— No.  13,  "Hanging  Peril." 
Jan.  20 — No.    14,    "Desperate    Odds." 
Jan.  27— No.    15,    "Riding   with    Death." 

The   Man   of   Might. 

Drama — Fifteen    Episodes — Two     Parts    Each — 
Featuring  William  Duncan,  supported  by 
Edith    Johnson    and    Joe    Ryan. 
No.     1 — "The    Riven    Flag." 
No.     2 — "The   Leap   Through   Space." 
No.     3 — "The   Creeping   Death." 
No.     4 — "The   Gripping    Hand." 
No.     5 — "The  Human  Shield." 
No.     6 — "The   Height   of   Torment" 
No.     7 — "Into    the   Trap." 
No.     8 — "The   One   Chance." 
No.     9 — "The   Crashing   Horror." 
No.  10 — "Double    Crossed." 
No.  11 — "The   Ship   of  Dread." 
No.  12 — "The  Volcano's  Prey." 
No.  13 — "The    Flood    of    Dispair." 
No.  14 — "The  Living   Catapult." 
No.  15 — "The   Rescue." 


Universal  Film  Mfg.  Co. 


CENTURY    COMEDY. 
(Two-Reel  Comedlea.) 

Feb.  12—  Behind    the    Front     (Alice    Howell)— 

03589. 
Mar.  12— Society  Stuff   (Alice  Howell— 03632). 

HEARST  NEWS. 

(One-Reel  Hews  Weeklies.) 
Feb.  2— No.  6  (Topical)— 03576. 
Feb.  10— No.  7  (Topical)— 03588. 
Feb.  17— No.  8  (Topical)— 03600. 
Feb.  24— Issue  No.  9  (Topical)— 03811. 
Mar.  3— No.  10  (Topical)— 03621. 
Mar.  10— No.  11  (Topical— 03631). 
Mar.  17— No.  12  (Topical)— 03642. 
Mar.  24— No.  13  (Topical)— 03652. 
Mar.  31— No.  14  (Topical)— 03662. 

L-KO. 

(Two-Reel  Comedies.) 


Feb. 


5 — Hop,  the  Bell  Hop    (Billy  Armstrong) 

—03577. 
Feb.  19 — Call    the    Cops     (Billle    Armstrong)— 

03601. 
Feb.  26 — Lions     and     Ladies     (Babe     Hardy)  — 

03612. 
Mar.    5 — A    Rag-Time    Romance    (Two    Parts — 

Comedy — Helen   Lynch) — 03622. 
Mar.  19 — Hearts  in  Hock  (Peggy  Prevost). 
Mar.  26 — Gymbelles  and  Boneheads — 03653. 

NESTOR. 

(One-Reel  Comedies.) 

Feb.  10— Mixed  Wives  (William  Franey)— 03588. 

Feb.  17— Them  Eyes  (Ben  Wilson)— 03595. 

Feb.  24 — The    Movie   Queen    (Jane    Bernoudy)  — 

03606. 
Mar.    3 — A  Poor  Prune  (Sammy  Burns) — 03619. 
Mar.  10—  The  Hole  In  the  Wall   (All  Star). 
Mar.  17— Home  Run  Bill   (Billy  Mason)— 03840. 
Mar.  24 — A  Beach  Nut   (Wallace  Beery) — 03650. 
Mar.  31 — Lizzie's  Waterloo — 03660. 

UNIVERSAL   SPECIAL   ATTRACTION. 

Feb.     1 — Sure-Shot     Morgan      (Harry     Carey — 

03569. 
Feb.    3 — Charlie     In     Turkey     (One-Reel     Car- 

toon)— 03572. 
Feb.    8 — A    Proxy   Husband    (Violet    Mersereau 

—Two  Parts)— 03581. 
Feb.  10 — Creaking     Stairs     (Mary     MacLaren— 

Six  Parts)— 03588. 
Feb.  24— The  Wicked  Darling   (Prlscllla   Deaa) 

—03609. 


Mar.  28 — A  Fight  for  Love  (Harry  Carey — Six 
Pa  rts— D  rama )  —03648. 

Mar.  31 — A  Silk  Lined  Burglar  (Priscilla  Dean — 
Six  Parts)— 03658. 

Mar.  10 — The  Scarlet  Shadow  (Mae  Murray— Six 
Parts — 03627). 

Mar.  17 — The  Light  of  Victory  (Munroe  Salis- 
bury— Drama)— 03637. 

UNIVERSAL  SPECIAL. 
The  Red  Glove. 

Mar.  24— No.  2,  "Claws  of  the  Vulture"— 03649. 
Mar.  28 — No.    3,    "The    Vulture's    Vengeance" — 
03659. 

NEW   SCREEN   MAGAZINE. 

Feb.  21— No.  1   (Novelty  and  Topical)— 03579. 

Feb.  28 — No  2    (Novelty   and  Topical) — 03591. 

Mar.     7 — No.  3   (Novelty  and  Topical) — 03624. 

Mar.  12— No.  4   (Novelty  and  Topical) — 03634. 

Mar.  21 — No.  5   (Novelty  and  Topical)— 03645. 

Mar.  26— No.  5   (Novelty  and  Topical)— 03655. 


SCREEN  TELEGRAM. 

Jan.  30 — Issue  No.  5  (Topical) — 03567. 
Feb.  5 — Issue  No.  6  (Topical)— 03678. 
Feb.  13— Issue  No.  7  (Topical)— 03590. 
Feb.  20— Issue  No.  8  (Topical)— 03602. 
Feb.  26— Issue  No.  9   (Topical)— 03618. 


INTERNATIONAL   NEWS. 

Mar.  5— No.  10  (Topical)— 03623. 
Mar.  12 — Issue  No.  11  (Topical — 03633). 
Mar.  19— No.  12  (Topical)— 03644. 
Mar.  26— No.  13  (Topical)— 03654. 


UNIVERSAL    SPECIAL    FEATURE. 
The  Lure  of  the  Clretus. 

Drama — Bach  Episode  in  Two  Parts — Eddie  Pots 
Featured. 

"A  Shot  for  Life"— 03489. 

"The  Dagger"— O3500. 

"A  Strange  Escape" — 06575. 
"The  Plunge  for  Life" — 08587. 
"Flames"— 03598. 
"The  Stolen  Record" — 08618. 
"The  Knockout   (03618). 
"A  Race  with  Time"  (09828). 
"The  Last  Trick"— 03638. 

The   Red   Glove. 

(Drama — Each    Episode    in    Two    Parte — Marts 
Walcamp  Features.) 

Feb.  17— No.    1,    "The    Pool    of    Lost    Sonta"— 
03599. 

CURRENT  EVENTS. 

Feb.  21 — Issue  No.  8   (Topical)— 03604. 
Feb.  28— Issue  No.  9   (Topical)— 03615. 
Mar.    7— No.   10   (Topical)— 03625. 
Mar.  12— Issue  No.  11  (Topical— 03635). 
Mar.  21— No.    12    (Topical)— 03646. 
Mar.  28— Issue  No.  13  (Topical)— 03656. 

STAR  COMEDIES. 

(One-Reel  Comedies,  featuring  Eddie  Lyons  sad 
Lee  Moran.) 

Feb. 
Feb. 
Feb. 
Feb. 
Mar. 
Mar. 
Mar. 
Mar. 
Mar. 


Jan. 

20— No. 

10, 

Jan. 

27— No. 

11. 

Feb. 

3— No. 

12, 

Feb. 

10— No. 

13. 

Feb. 

n— No. 

14. 

Feb. 

24— No. 

15. 

Mar. 

3— No. 

16, 

Mar. 

10— No. 

17. 

Mar. 

17— No. 

18, 

3— Kitchen  Police— 03573. 
10— Up  the  Flue— 03584. 
17— His  Body  for  Rent— 03598. 
24—  Mixed    Tales— 03607. 

3— Oh  !  Ethel !— 03620. 
10— Chicken  a  la  King   (03630). 
17— Lay  Off— 03641. 
24— The   Smell   of   the   Yukon— 03651. 
31— The  Wife  Breakers— 03661. 


WESTERN    AND    RAILROAD    DRAMAS. 

(Two  Reels  Bach.) 
Feb.  22 — Raiders  of  the  Range  (J.  Warren  Ker- 
rigan) —03605. 
Mar.    1— Riding  Wild  (Helen  Gibson)— 03818. 
Mar.    8— The  Flip  of   a   Coin    (Pete   Morrtea*) 


Mar.  15 — The  Black-Horse  Bandit  (Helen  Gib- 
son— 03636). 

Mar.  22 — The  Gun  Runners  (Neal  Hart) — 0384T. 

Mar.  29 — Fighting  Brothers  (Pete  Morrison) — 
03657. 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1709 


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mmsm 


1 


A  Dependable  Mailing  List  Service 

Saves  you  from  30%  to  50%  in  postage,  etc.  Reaches  all  or 
selected  list  of  theatres  in  any  territory.  Includes  name  of 
exhibitor  as  well  as  the  theatre  in  address.  A  list  of  pub- 
licity mediums  desiring  motion  picture  news.  Unaffiliated 
exchanges  looking  for  features.  Supply  houses  that  are  prop- 
erly characterized  as  such.  Producers  with  address  of  studios, 
laboratories  and  offices.  Information  in  advance  of  theatres 
being  or  to  be  built. 
W74 

MOTION     PICTURE     DIRECTORY     COMPANY 

80  Fifth  Avenue,  New  York  Phone:    Chelsea  3227 

Addressing    Multigraphing    Printing    Typewriting 


la    Anawartng   Advertisement*,    Please    Mention   the 
MOVING  PICTURE  WORLD. 


Jack  Frost  Creeps 
Back  in  his  Hole 

Get  ready  NOW  for  a  big  hot  weather 
business.  Make  your  house  refreshingly 
cool  this  summer— a  pleasant  refuge  for 
the  perspiring  public. 

TYPHOON  COOLING  SYSTEM  will  do  it  for  you 
— easily.  And  pay  for  itself  before  summer  is 
over. 

I-'ull  information  in  the  Typhoon  Booklet. 
Send  for  it  NOW — while  you  think  of  it. 

TYPHOON  FAN  COMPANY 

Box  211,  281  Lexington  Ave.,  New  York 


COMMERCIAL   LABORATORY   WORK 

In  all  its  branches,  receives  INDIVIDUAL  attention. 
Has  the  QUALITY  and  PUNCH  which  SELL  prints. 

RELEASE  WORK 

Specially  equipped     for     QUANTITY     production. 

Uniform  SUPERIOR     QUALITY     such     as     only 

EXPERTS  with   scientific   supervision  can  produce. 

SPECIALTIES 

If  you  have  work  requiring  EXPERT  SCIENTIFIC 
knowledge,  we  are  BEST  qualified  to  do  it. 

Empire     City     Film     Lab.,     Inc. 
345  W.  40th  St.,  New  York  City 


Bryant    5437 


Bet.    Eighth    and    Ninth    Ave 


"HOW  LIFE  BEGINS"— 4  Parts 

A  wonderful  screen  version,  giving  a  clearer 

understanding  of  life  itself. 

Now    being   used    by    the    United    States    Government    in 

Camp   and   Civilian    Communities. 

Of  inestimable  value  in  the  classroom,  welfare  and  social  center. 

This  subject  with  French.  Italian,  Spanish  and   Russian  title*. 


Living  embryo  of  chick  52  hours  old. 
(Prom   "How  Life  Begins") 

For  rental  and  purchase  prices  address 

EXHIBITORS   BOOKING   AGENCY 

220  W.  42nd  St.,  N.  Y. 

Films  translated  into  All  Foreign  Languages 
All  work,  including  Technical  Subjects,  guaranteed 

We  are  in  the  market  for  negatives  of  Educational  subjects 


V- 


READ 


Our  reputation  supports  our  claim  for  superiority   in   the    PRINTING   and   DEVELOPING 
of  motion  picture  film. 

If  your  demands  are  for  the  best  of  service,  expediency  advises  that  you  avail  yourself  of 
EVANS'  competent  assistance. 

EVANS  FILM  MFG.  CO.,  416-24  West  216th  St.,  New  York  City  st.  SBh/.«i.« 


WONDERFUL    PROJECTION     WITH     NEW     SHUTTER 

New  scientific  invention.     It  eliminates  Flicker  because  it  keeps  the  light  on  the  screen  constantly. 

It  eliminates  eye-strain  because  the  picture  is  never  off  the  screen.  It  saves  electricity.  It  produces 
a  brighter  picture.  The  old  style  shutter  cuts  off  both  picture  and  light  intermittently.  Write  for  descrip- 
tive circular. 


B.    F.    PORTER 


729  Seventh  Avenue,  New  York 


1710 


March  22,  1919 


THE  MOVING  PICTURE  WORLD 

■M in iiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiii  iiiiiiiiiiii ii iiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiini 

List  of  Current  Film  Release  Dates 


niniwiii uiiiiiiuiuiiiiiniiiiiiiiiii iiiniiiiiiuiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiuiiiiiiiii  „      u !iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


I  Goldwyn  Distributing  Corp. 


STAR  SERIES  PRODUCTIONS. 

Feb.  16 — Sis   Hopkins    (Mabel   Normand). 

Feb.  23 — The    Woman    on    the    Index     (Pauline 

Frederick). 
Mar.     9 — The    Brand    (Rex    Beach    Production — 

Seven    Parts). 
Mar.  16 — A  Man  and  His  Money  (Tom  Moore). 
Mar.  30 — Spotlight   Sadie    (Mae   Marsh). 
April     6 — Daughter  of  Mine   (Madge  Kennedy). 

BENNISON    STAR    SERIES. 

Oh,  Johnny   (Betzwood). 

Sandy  Burke  of  the  U-Bar-U    (Betzwood). 

Speedy  Meade   (Betzwood). 

GOLDWYN     SPECIALS. 

The  Border  Legion   (Blanche  Bates  and  Hobart 

Bosworth — Six  Parts). 
The  Manx  Man   (Seven  Parts — Drama). 
For  the  Freedom  of  the  World   (Seven  Parti — 

Drama) . 


CAPITOL  COMEDIES. 

(Tiro  Reel*  each) 

Feb.    9 — Have  Another. 

Feb.  23 — A   Master  of   Music. 

"Oo  Get  'em  Potts"  Series. 

Mar.    9 — The  New  Breakfast  Food. 
Mar.  23 — The  Potum  of  Swat. 
Apr.     6 — The  Midnight  Alarm. 


FORD     EDUCATIONAL     WEEKLY. 

Feb.  10 — Canada's  Mountain  of  Tears. 

Feb.  17 — Where    "The    Spirit    That    Won"    Was 

Born. 
Feb.  24 — Rough  Stuff. 
Mar.     2 — Good  to  Eat. 
Mar.     9 — The  Story  of  Steel. 
Mar.  16— A  Little  Bit  of  Heaven. 
Mar.  23— What  Uncle  Sam  Had  Up  His  Sleeve. 


Famous  Players-Lasky 

PARAMOUNT-SENNETT    COMEDIES. 

(Two  Reels  Each.) 

Jan.  M — Never  Too  Old. 

Feb.     9— Rip  &  Stitch— Tailors. 

Feb.  23 — East  Lynne  with  Variations. 

Mar.     9— The  Village  Smithy. 

Mar.  23 — Reilly's  Wash  Day. 

PARAMOUNT-ARBUCKLB   COMEDIES. 

(Two  Reels  Each.) 
Feb.  16 — The  Pullman   Porter. 
Mar.    2 — Love. 

DREW   COMEDIES. 

(Two-Reel  Comedies.) 

Feb.     2 — Romance  and  Rings. 
TAslT.  16 — Once  a  Mason. 

FAMOUS    PLAYERS-LASKY    CORP. 

Paramount  Features. 

Feb.     9 — Two  Brides  (Llna  Cavalier!). 

Feb.    9 — The  Girl  Dodger  (Charles  Ray). 

Feb.  16 — Boots   (Dorothy  Glsh). 

Feb.  16 — You   Never   Saw    Such   a   Girl    (Vivian 

Martin). 
Feb.  23 — Maggie  Pepper   (Ethel  Clayton). 
Feb.  23 — Paid  in  Full   (Pauline  Frederick). 
Feb.  23 — The  Winning  Girl    (Shirley  Mason). 
Mar.    2 — Alias  Mike  Moran   (Wallace  Reld). 
Mar.    2 — Good       Gracious       Annabelle        (Blllle 

Burke). 
Mar.    2 — Puppy  Love    (Lila  Lee). 
Mar.     9 — Johnny,  Get  Your  Gun  (Fred  Stone). 


Mar. 
Mar. 
Mar. 
Mar. 

Mar. 
Mar. 
Mar. 

Mar. 
Mar. 


Feb. 

Mar. 


Mar. 


9 — The  Marriage  Price    (Elsie  Ferguson). 

9 — The  Poor  Boob  (Bryant  Washbnrn). 
16 — Extravagance    (Dorothy  Dalton). 
23 — For  Better,   For  Worse    (Cecil   B.   De- 

Mille's). 
23 — Partners   Three    (Enid   Bennett). 
23— The    Sheriff's    Son    (Charles    Ray). 
30 — Three    Men    and    a    Girl     (Marguerite 

Clark). 
30 — Little    Comrade    (Vivian   Martin). 
30— Peppy  Polly    (Dorothy  Gish). 

Artcraft  Pictures. 

2 — Breed  of  Man  (William  S.  Hart). 
16— The  Girl  Who  Stayed  at  Home  (D.  W. 

Griffith  Production). 
16 — The  Poppy  Girl's  Husband  (William  S. 

Hart). 


PARAMOUNT-ARTCRAFT    SPECIAL. 

Feb.  16 — False  Faces. 


Feb 


PARAMOUNT-FLAGG  COMEDIES. 

(Two  Reels  Each.) 
3 — One  Every  Minute. 


Mar.  30 — Beresford  of  the  Barboons. 


SUCCESS  SERIES  (RE-ISSUES.) 

Feb.     9 — Belladonna   (Pauline  Frederick). 

Feb.  16 — Puddin'head  Wilson   (Special). 

Feb.  23 — Are  You  a  Mason?  (John  Barrymore). 

Mar.    2 — Temptation   (Geraldlne  Farrar). 

Mar.     9 — Freckles    (Jack  Pickford). 

Mar.  16 — Rags   (Mary  Pickford). 

Mar.  23 — Rose  of  the  Rancho   (Special). 

Mar.  30— Sold     (Pauline    Frederick). 

PARAMOUNT-BURTON    HOLMES. 

Feb.     9 — St   Dunstan's  Happy   Blind. 
Feb.  16 — The  War  Women  of  England  . 
Feb.  23 — London  Plays  Ball. 
Mar.    2 — A  Cabaret  of  Old  Japan. 
Mar.     9 — Making  Summer  Sombreros  in  Manila. 
Mar.  16 — Gay  Paree  in  Wartime. 
Mar.  23 — Glorious  Versailles. 
Mar.  30 — Zamboanga — General    Pershing's    Head 
Quarters  in  the  Philippines. 

PARAMOUNT-BRAY  PICTOGRAPH. 

Feb.  16 — Hand  Grenades,  the  Romance  of  Crater 
Lake  and  Cartoon. 

Mar.  2 — Hatching  an  Eagle  a  Day ;  Ingenious 
Sleeping  Bag  ;  War  Birds  ;  Cartoon. 

Mar.  9 — The  Birth  of  a  Tornado ;  Beauty  Cul- 
ture for  Dogs ;  Cartoon. 

Mar.  16 — The  Most  Popular  Girl  in  the  World; 
An  Aquatic  Farmer ;  Cartoon. 

Mar.  23 — Indoor  Golf ;  Chilian  Drills  and 
Thrills  ;   Coal   Mining. 

Mar.  30 — Comets ;  Fun  in  Feet ;  Novel  Indoor 
Sports ;   Cartoon. 


World  Pictures  Corp. 


Feb.  10— Mandarin's  Gold  (Kitty  Gordon). 

Feb.  10— What  Shall  We  Do  with  Him? 

Feb.  17 — Courage    for    Two    (Carlyle    Blackwell 

and  Evelyn  Greeley — Five  Parts). 
Feb.  24 — The    Moral    Deadline    (June    Elvldge— 

Five    Parts). 
Mar.     2 — Crook  of  Dreams   (Louise  Huff). 
Mar.  10— The  Unveiling  Hand  (Kitty  Gordon). 
Mar.  17 — The  Hand   Invisible   (Montagu  Love). 
Mar.  24 — Hit    or    Miss    (Carlyle    Blackwell    and 

Evelyn    Greeley). 
Mar.  31 — The  Love  Defender   (June  Elvidge). 
April     7 — The  Little  Intruder   (Louise  Huff). 
April  14 — The  Scar   (Kitty  Gordon). 
April  21 — The      Quickening      Flame      (Montagu 

Love). 

KINOGRAMS. 

Issued  every  Tuesday  and  Saturday  (Topical). 

PRIZMA. 

Kllauea. 

Catalina   Islands. 

"Skyland,"  a  Tale  of  the   Northwest. 

Everywhere   with   Prizma. 


Feature   Releases 


BLUEBIRD. 

Feb.  10— The  Millionaire  Pirate  (Monroe  Salis- 
bury)—03585. 

Feb.  17 — The  Sealed  Envelope  (FrlUi  Brunette) 
03597. 

Feb.  24 — The  Little  White  Savage  (Carmel 
Myers)— 03608. 

Mar.  3— A  Taste  of  Life  (Edith  Roberts— Five 
Parts)— 03617. 

CAPITAL   FILM    COMPANY. 
Indianapolis,    Ind. 

(Two  Reels  each) 
The  Outlaw's  Sacrifice. 
Railroad  Raiders. 
Running  Wild. 
Struck  by  Lightning. 
Secret  Service  Dan. 
Faithful  Unto  Death. 
Escaped  Convict. 
The  Square  Gambler. 

CHRISTIE   FILM    COMPANY. 
Feb. — Good   Gracious,   Bobby. 
Feb. — You  Couldn't   Blame  Her. 
Feb. — For   Love   or   Money. 
Feb. — Salvation   Sue. 
Feb. — Four  of  a  Kind. 
Feb. — Welcome  Home. 
Mar. — Bobby  Comes  Marching  Home. 
Mar. — Brides  for  Two. 
Mar.— Oh,    What    a   Night. 
Mar. — Hard   Luck. 
Mar. — Marrying   Molly. 

EDUCATIONAL  FILMS   CORPORATION. 
Feb.     1 — First  Photoplay  Magazine  Screen  Sup- 
plement 
Feb. — Indian   Life. 
Feb. — An  Indian  Love  Story. 
Feb. — A  Day  with  Carranza. 
Feb. — What   is  a  Mexican. 
Feb. — The   Washington   Air   Patrol. 

Bruce  Scenic*. 
The  Little  High  Horse. 
The   Restless  Three. 
The  Wolf  of  the  Tetons. 
The  Pale  Pack  Train. 
An  Essay  of  the  Hills. 
Men  Met  in  the  Mountains. 

FIRST     NATIONAL     EXHIBITORS' 

Shoulder  Arms    (Charlie   Chaplin). 

Ambassador  Gerard's   "My   Four   Yean  In   Ger- 
many." 

Italy's  Flaming  Front — Official  Italian  War  Pic- 
tures. 

The  Fighting  Roosevelts. 

Romance  of  Tarzan. 

Sunnyside   (Charlie  Chaplin). 

In    Wrong    (Jack    Pickford)    . 

Daddy  Longlegs    (Mary   Pickford). 

OUTING-CHESTER   PICTURES. 

Distributed    through   First    National   Exchanges 

(except  Omaha,  Denver,  Boston,  Pittsburgh, 

Chicago  and  Detroit.) 

Mar. — From    Scales   to   Antlers. 

Mar. — Teddy   Birds. 

Mar. — Balahooing  on  the  Anarika. 

Mar. — Maids,   More  Maids   and  Mermaids. 

April — Guided   and  Miss   Guided. 

April — A   Waswanipae   Week   End. 

April — Up   in   the   Air  After  Alligators. 

April — Mr.   Outing  Floats  a  Dream. 

FROHMAN   AMUSEMENT   CO. 

Times   Building,   N.   Y. 
Once  to  Everyman. 

HARRY     GARSON. 

Aeolian  Building,  New  York. 
The  Hushed  Hour  (Blanche  Sweet).  , 
The  Unpardonable  Sin   (Blanche  Sweet). 

INDEPENDENT    SALES    CORP. 

(Releasing  Through  Film  Clearing  House.) 

Specials. 

Wanted  for  Murder  (Rapf). 
A  Romance  of  the  Air  (Crest). 

Ten-Twenty-Thirty  Series. 

Life's  Greatest  Problem  (Blackton). 
Her  Mistake   (Steger). 
A  Woman's  Experience  (Bacon-Backer). 
Suspense  (Relcher). 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1711 


The  New  York  Studios 

"Scenery    of   Distinction" 

STUDIOS  IN  NEW  YORK 
AND  CHICAGO 

328  West  39th  Street,  New  York 
1022    Consumers    Bldg.,    Chicago 

We  Specialize  in 

moving  picture  settings  and  screen  deco- 
rations combining  painted  scenery  with 
fabrics  of  all  kinds. 

Our  designs  are  the  "last  word"  in  this 
class   of  work. 

Write  for  particulars  or  call  at  either 
office. 

Four  new  large  picture  houses  we  have  recently  equipped  with  settings: 
The   RIVIERA,   Chicago;    The  PANTHEON,   Chicago;    MOORE'S 
RIALTO,    Washington;    CRANDALL'S   METROPOLITAN,   Wash- 
ington. 

The  Essential  Requirements 

FOR 

Improved  Projection 


ARE 


SPEER  CARBONS 


Speer  Alterno  Combinations 

for  A.  C.  Work 


AND 


Speer  Hold- Ark  Combinations 

for  D.  C.  Work 
Produce  Incomparable  Results 


Write  to-day  for  descriptive  folders. 
Read  the   unbiased  opinions  of  operators. 


Place  an  order  now  with  your  Supply  House 


"The  Carbons  with  a  Guarantee" 

MANUFACTURED    BY 

SPEER   CARBON   COMPANY 

ST.   MARYS,   PA. 


THANHOUSER 

STUDIOS  FOR  SALE 

Owing  to  the  pending  dissolution  of  the  Corporation,  the 
studios,  laboratory  and  their  equipment,  together  with  the 
other  assets  of  the  Thanhouser  Film  Corporation,  except 
cash,  will  be  offered  (subject  to  prior  sale)  for  sale  at 
public  sale  at  11  o'clock  a.  m.  on  April  3rd,  1919,  at  the 
studios  and  office  of  the  Corporation,  46  Main  Street,  New 
Rochelle,  New  York.     Inspection  and  inquiries  invited. 

J.    B..  BISHOP,    Ass't.    Secretary. 


s 


4; 
p 


lip* 


PRODUCERS   OF 


MOTION  PICTURE  FILMS 

COMMERCIAL    DEVELOPING 
and   PRINTING 

Telephone  Audubon  37K> 


ERBOGRAPH  CO. 

LUDWIQ  Q.  B.  ERB,  President 
203-211  WIST  146th  STREET,  NEW  YORK 


MINU/A 

Gold  Fibre  Screens 


IMPROVE   your   projection 

INCREASE  your  patronage 

INFLATE  your  receipts 

INDORSED   by   all   Leading   Exhibitors 

INFORMATION  and   Samples   upon   request 


51° 


DEALERS    EVERYWHERE 

MINU/A  CINE  /CPEENCO.J 

SSomont &7ftordem        q/? \Jou/s,  9flo. 


SCREENS 

BUILT   BY] 

BRAIN5 


1712 


THE  MOVING  PICTURE  WORLD 


March  22,  1919 


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List  of  Current  Film  Release  Dates 

JIIIIIUIIIIIIIIIMIIIIIOIIIIIIIIIIIIIIIIlllllllllllllllillllllllllllll^ 


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JEWEL    PRODUCTIONS,    INC. 

Feb.  15 — The     Heart     of     Humanity      (Dorothy 
Philips— Six  Parts)— 03594. 
—When  a  Girl  Loves  (Mildred  Harris). 


LEONCK    PERRBT    PRODUCTIONS. 
1402    Broadway,    New    York. 

Stars  of  Glory   (E.  K.  Lincoln  and  Dolores  Cas- 

slnelll). 
A  Soul  Adrift  (Dolores  Cassinelli). 

GEORGE  KLEINE. 
Klalto   DcLoz*  Production*. 

Conquered   Hearts    (Drama). 


Taa  Unbeliever  (Sevan  Beele) 

ftlMSJi 

Toons  America.   (Seven  Parts). 

Triple  Trouble  (Charlie  Chaplin  Picture). 

SELECT    PICTURES. 

Jan. — Who  Cares  (Constance  Talmadge). 

Jan. — Cheating  Cheaters  (Clara  Kimball  Young). 

Jan. — The  Indestructible  Wife  (Alice  Brady). 

Feb. — Romance    and    Arabella    (Constance    Tal- 
madge). 

Feb. — The  World  to  Live  In   (Alice  Brady). 

Feb. — Children  of  Banishment   (Mitchell  Lewis). 

Feb. — The  Belle  of  New  York    (Marlon  Davies). 

Mar. — The  Probation  Wife   (Norma  Talmadge — 
Six   Parts). 

Mar.— Marie  Ltd.    (Alice  Brady). 

Mar. — Experimental  Marriage  (Constance  Tal- 
madge). 

Specials. 

Feb. — The  One  Woman   (All-Star). 

Feb. — The  Cavell  Case  (Julia  Arthur). 

Feb. — The  Midnight  Patrol  (Ince  Production). 

Feb. — Ruling  Passions  (Julia  Dean  and  Edwin 
Arden). 

Feb. — The  Hidden  Truth    (Anna  Case). 

WILLI  A  M  L.  SHERRY  SERVICE. 

729   Seventh   Avenue,   N.   Y.   City. 
Burllngham. 
Oa known  Switzerland  (Burllngham — Travel). 
The  Pilatus  Railway  (Burllngham — Travel). 
Allied  War  Heroes  Arrive  In  Switzerland   (Burl- 

Ingham — Travel) . 
Scrambles    in    the    High    Alps     (Burllngham — 

Travel). 
The    Riviera    of    Lake    Leman     (Burllngham — 

Travel). 
Lovely  Lucerne    (Burllngham — Travel). 
The  Oornergrat  Railway   (Burllngham — Travel). 

Feature*. 

Red  Blood  and  Yellow  (Broncho  Billy). 

Wild   Honey    (Doris    Kenyon — Six    Parts). 

Feb.     2 — Son  of  a  Gun   (Broncho  Billy). 

Feb.  16— Calibre  38  (Six  Parts). 

Feb.  24 — Twilight  (Doris  Kenyon— Six  Parts). 

Mar.  2 — Love  and  the  Law  (Edgar  Lewis  Pro- 
duction— Six    Parts). 

Mar.  9 — Marriage  for  Convenience  (Catherine 
Calvert). 

The  Troop  Train   (Six  Parts). 

UNITED  PICTURE  THEATRES. 

Feb.  23 — A  Man  in  the  Open  (Dust in  FarnumK 
Her  Code  of  Honor  (Florence  Reed). 


State  Right  Releases 


ACME    PICTURES    CORPORATION. 

The  Thrlteenth  Chair  (Yvonne  Delva). 

ALPHA    PICTURES,   INC. 

130  West  Forty-sixth   Street. 
Reclaimed. 

ARROW    FILM    CORPORATION. 

Times  Bnlldlng,  New  York. 

■unset  Princess   (Margery  Daw). 
A  Woman's  Law   (Florence  Reed — Five  Parts- 
Drama). 
The  Accidental  Honeymoon   (Robert  Warwick). 
The  Struggle  Everlasting   (Florence  Reed). 
The  Demon's   Shadow    (Serial   in  Ten  Two-Reel 
Twelve  Anna  Little  Reissues  (Two  Reels  Each). 
Episodes). 


Million-Dollar    Mystery    (Marguerite    Snow — Six 

Parts). 
Ten   J.    Warren   Kerrigan   Reissues    (Two   Reels 

Each). 
Four  Allison-Lockwood  Reissues. 
Thirty-two  Unique  Comedies   (One  Reel). 
Finger  of  Justice   (Crane  Wilbur — Six  Parts). 
The  Profiteer  (Alma  Hanlon). 
The  Commercial  Pirates  (Mile.  Valkyrien). 

BRENTWOOD   FILM   CORP. 

4811  Fountain  Ave.,  Los  Angeles. 
The  Turn  In  the  Road. 

CREST  PICTURES  CORP. 

Times  Building,  New  York. 
The  Lust  of  the  Ages. 
A   Grain  of   Dust. 

THE   FILM   MARKET,   INC. 

403   Times   Building,    New   York. 

What  Becomes  of  the  Children  (Corra  Beach). 

Suspicion   (M.   H.  Hoffman  Production). 

The  City  of  Purple  Dreams  (Sellg). 

Who  Shall  Take  My  Life?  (Sellg). 

Beware  of  Strangers  (Sellg). 

The  Garden  of  Allah  (Sellg). 

The  Spoilers   (Sellg — Reissue). 

The  Star  Spangled  Banner  (Gatbem — Half  reel). 

Columbia,  the  Gem  of  the  Ocean  (Gathem — Half 
reel). 

The  Battle  Cry  of  Freedom  (Gathem — Half  reel). 

Home  Sweet  Home  and  The  Girl  I  Left  Behind 
Me   (Gathem). 

The  Amazon  Jungle  (Capt  Besley  Expedition). 

The  Wonderland  of  Peru  (Capt  Besley  Expe- 
dition). 

The  Undying  Story  of  Captain  Scott  (Capt. 
Scott  Antarctic   Expedition). 

Animal  Life  in  the  Antarctic  (Capt  Scott  Ant- 
arctic Expendtlon). 

GAUMONT    CO. 

Flashing,  L.  I. 
Satan  on  Earth  (Two- Part  Novelty). 
Gaumont  News — Released  every  Tueciay. 
Gaumont  Graphic — Released  every  Friday. 

GENERAL    ENTERPRISES,    INC 

Longacre  Building,  New  York. 

Mother   (Six  Parts — Drama — McClure  Pictures). 
The    Warrior     (Seven    Parts—  Drama—  MoCtur* 
Picture). 

MILLER    *    WILK.    INC 

Sept. — Sporting    Life    (Maurice    Toumeur    Pro- 
duction). 
Woman   (Maurice  Toumeur  Production*). 
The    Silent    Mystery    (Francis    Ford    serial    In 
fifteen   episodes). 

GRAPHIC  FILM  CORPORATION. 

729  Seventh  Ave.,  N.   Y.  City. 

When  Men  Betray   (Drama). 
^she"    of    Love. 
The  Echo  of  Youth. 

JAMES   KKANE. 

220  West  42d  Street,  New   York. 
The  Spreading  Evil  (Seven  Parte — Drama). 

PIONEER   FILM    CORP. 

130  West  46th  St.,  New  York  City. 

The  Still  Alarm   (Sellg  Production). 

Wives    of    Men. 

Little  Orphant  Annie  (Six  Parts — Drama). 

HARRY   RAVER. 

1402  Broadway,  New  York. 
The   Master  Crook. 
The  Liberator  (Serial  Starring  "Maciste"). 

SELZNICK    PICTURES. 

Upstairs   and  Down    (Olive  Thomas). 

ERNEST     SHIPMAN. 

17  West  44th  Street,  New  York  City. 
The  Daughter  of  The  Don  (Five  Parts— Drama). 


W.    H.    Clifford    Photoplay    Cnnayj.    La*. 

Featuring  Shorty  Hamilton,  One  Flvw- 

Reeler    Per    Month. 

The   Coast   Guard   Patrol    (By   Nell    ■nlpmsa 

Seven-Part  Patriotic  Drama). 
A   Nugget  In  the  Rough    (Five  Parts — Comady- 

Drama). 

The  Tiger  of  the  Sea  (Seven  Parts— Drama— , 
by  Nell  Shipman). 

Bill  Stingers'  Poems  (A  series  of  one- reel  pa- 
triotic comedy-dramas  issued  semi-monthly). 

Al  and  Frank  Jennln*;*, 

Lady  of  the  Dugout   (Six  Parts — Drama). 

Lloyd   Carleton    Production*. 

Mother  I   Need   You. 

Edwin  France. 

The  Haunted  House  (Mystic  Comedy— 4Pum 
Parts). 

United  Film   Corporation. 

Crime  of  the  Hour  (Seven  Parts — Drama!. 

Franda  Ford  Producing;  Co. 
The  Isle  of  Intrigue   (Six  Parts). 


HARRY   RAPF. 

Palace  Theatre  Building,   New  York. 
Sins  of  the  Children. 

WILLIAM    STOERMER    ENTERPRISES. 

729  Seventh  Avenue,  New  York. 
The  Tidal  Wave  (Eight  Parts— Drama). 

SOUTHERN   FEATURE   FILM    COMPANY 

1476  Broadway,  New  York. 
Beyond  the  Law  (Emmett  Dalton — Six  Parte). 

UNIVERSAL   FILM    COMPANY. 

1600  Broadway,  New  York. 
Song   Hits   in  Photoplays. 

W.  M.  PRODUCTIONS. 

71  West  23d  Street  New  York. 
Mickey  (Seven  Parts). 

The  Hell  Hound  of  Alaska  (Five  Parts— Dr.). 

Staking  His  Ufa  (Five  Parts— Drama). 

Scries  of  two-reel  productions. 

Satan's  Pawn  (Bessie  Barrlscale— Five  Parts- 
Drama). 

The  Straight  Road  (Bessie  Barrlsoals— Ft** 
Parts — Drama). 

Scries  of  sixteen  two-reel  Shorty  Hamilton  tw*- 
rccl  Western  comedy-dramas. 

Series  of  twenty-eight  two-reel  Mnek  Bennett- 
Keystone  comedies. 

Series  of  twenty-six  one  and  two-real  Charlie 
Chaplin  comedies. 

Series  of  twenty-four  single  eel  Fatty  ArhnokW 
comedies. 

Series  of  Twenty-Bight  Single  Reel  Liberty  Kay- 
stones. 

Series  of  Twenty-Eight  Single  Reel  Baglc  Kay- 
stones. 

Series  of  Fifteen  Two-Reel  Union-Kay-Bee  West- 
ern Dramas. 

Series  of  Fifteen  Two-Reel  Columbia-Kay  Bee 
Western  Dramas. 

WARNER  BROTHERS. 

220  West  42d  Street,  New  York. 
The   Kaiser's  Finish. 

FELIX   F.  FEIST. 

180  West  46th  Street.  N.  Y.  a 
Btalan  Orders  (Bight  Baals— Drama). 


March  22,  1919 


THE     MOVING    PICTURE    WORLD 


1713 


Demobilized 


The  Universal  Motion  Picture  Camera  played 
its  part  effectively  in  times  of  war.  The  U.  S. 
Signal  Corps  men  who  used  the  Universal  ex- 
clusively in  the  war  zone  to  record  the  Yankee 
participation  in  the  Big  Scrap  are  all  enthusi- 
astic about  this  camera,  and  the  way  it  stood  the 
most  exacting  tests  ever  encountered  by  any 
camera. 

They  tell  in  glowing  phrases  of  Universal  efficiency,  ease 
of  loading  and  the  rapidity  with  which  it  can  be  set  up. 
The  amount  of  knocking  and  banging  around  it  will 
stand  without  getting  out  of  order,  develops  in  each 
man  who  has,  used  the  Universal  a  fondness  for  his 
instrument  akin  to  the  fondness  of  the  sharpshooter 
for    his    pet    rifle. 

Now  the  Universal  has  been  demobilized.  The  U.  S. 
Government  does  not  need  all  the  resources  of  our  mo- 
tion picture  plant  any  longer,  and  we  are  at  liberty  to 
put  this  tried  and  true  machine  at  the  service  of  the 
civilian  photographer  for  use  in  every  field  where  the 
motion  picture  camera  is  needed. 

The  Explorer  and  the  Universal 

The  Universal  has  not  only  proven  its  top-notch  efficiency  in 
the  military  field,  but  explorers  and  travelers  who  have  used 
it  are  enthusiastic  in  its  praises.  Martin  Johnson,  the  noted 
explorer,  who  succeeded  in  making  pictures  of  the  man-eating 
aavages  of  the  Solomon  Islands,  swears  by  his  trusty  Universal. 
And  he  is  not  the  only  well-known  explorer  who  is  Universal 
equipped. 

Universal  All-Round  Utility 

Universal  Cameras  have  been  used  with  the  greatest  satisfac- 
tion by  studio  men,  newspaper  men,  commercial  photographers, 
and  those  engaged  in  the  making  of  educational  films.  There 
are  so  many  features  of  excellence  in  the  Universal  Camera 
that  it  would  be  impossible  to  detail  them  all  in  one  adver- 
tisement. We  therefore  invite  you  to  write  for  the  Universal 
booklet  which  gives  you  full  particulars  about  the  one-piece 
construction,  the  adjustable  shutter,  the  automatic  dissolve, 
Universal  tilting  and  panoramic  tripod,  and  all  the  other  fea- 
tures which  make  up  the  motion  picture  perfection  attained  in 
the  Universal.  Write  for  it  at  once,  and  learn  how  the  camera 
that    made  good    for    Uncle   Sam    is    made. 

BURKE  &  JAMES,  Inc. 

242  E.  Ontario  Street,  CHICAGO,  ILL. 

Cine  Dept.,   Eastern   Branch:    225  Fifth  Avenue,  New  York 


Directors  and  camera  men  rely 
on  the  latitude,  speed  and  depend- 
ability of 

EASTMAN 
FILM 


That  this  confidence  is  not  mis- 
placed is  shown  by  the  results  on 
the  screen. 


Identifiable  by  the  words  " Eastman"  and  "Kodak' 
on  the  film  margin 


EASTMAN  KODAK  COMPANY, 

ROCHESTER,   N.  Y. 


1714 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


CHANGEABLE  SIGNS 

A  perfect  day  sign  with  black  letters,  and  white,  reflecting  background  with  picture  of  the  star 
being  played.     At  night  the  same  sign  is  electrically  illuminated. 

With  each  theatre  sign  a  careful  selection  of  ten  plates   of   stars   and   250   letters   can   be   made 
by  a  purchaser. 

Our  descriptive  catalogue  will  show  you  how  conveniently  and  quick  a  complete  change  of  the 
sign  can  be  made.  It  takes  but  a  few 
minutes  to  lift  off  the  picture  plates 
and  the  letter  panels  which  can  be 
taken  indoors  to  make  a  change,  thus 
avoiding  chances  of  accident  to  say 
nothing  of  inconvenience  experienced 
when  this  work  is  done  over  the  side- 
walk. 

Another  feature  is  that  sponge  and  water 
will  keep  the  sign  clean.  When  it  needs  paint- 
ing, any  good  painter  can  do  the  work  without 
removing  the  sign. 

Although  new,  the  Greenwood  Changeable 
Feature  Sign  is  by  no  means  an  experiment. 
It  is  universally  recognized  as  an  ally  of 
industry. 

It  is  being  used  to  advertise  almost  every 
line  of  business.  Its  accomplishments  are 
attested  by  many,  many  hundreds  of  satis- 
fied   customers. 

Greenwood  Advertising  Co. 

Knoxville  Tennessee 


GIVE  PERFECT  ALTERNATING  CURRENT  PROJECTION 

The  advance  of  modern  motion  picture  photography  has  exerted  a  marked  influence  on  modern  projection.  The 
exhibitor  is  selecting  his  light  source  with  great  care.  The  following  requirements  must  be  fulfilled  by  the  light  source 
in  order  that  the  picture  projected  on  the  screen  be  pleasing  to  the  eye: 

1.  The  light  must  be  such  that  the  finest  variations  of  high  lights  and  shadows  shall  be  perfectly 
recorded  on  the  screen  and  every  object  depicted  in   perfect  detail. 

2.  The  flexibility  must  be  great  enough  to  compensate  for  the  varying  densities  of  films  under 
different  conditions  of  lighting. 

The  White  A.  C.  Special  Special  Carbons  fulfill  these  requirements  in  every  particular.  They  give  a  strong,  pore 
white  light  of  high  intensity,  which  brings  out  the  gradation  of  tone  in  the  picture,  noiseless  and  flickerless  operation, 
and  a  rugged  light  source  not  affected  by  any  slight  changes  in  voltage. 


SILVERTIPS  FOR  DIRECT  CURRENT  PROJECTION 

Silvertips  combine  satisfactorily  the  features  of  steady   arc  and   maximum   brilliancy. 


WRITE   TO-DAY   FOR   OUR   CIRCULARS 


NATIONAL  CARBON  COMPANY,  Inc.,  Cleveland,  Ohio 


March  22,  1919 


THE    MOVING    PICTURE    WORLD 


1715 


HE,RE  IT  IS ! ! ! 


IMPROVED    SPE.I  p  CONTROL 
WITH    FLAT    BE    V   PULLEYS 


".Responds  to  The  Touch  Like  A  Thoroughbred" 

3NSTAMLY  converts  the  hand  driven  projector  into  a  smooth  running,  always- 
under-control  motor  driven  machine  responding  to  every  touch  through  the 
ever -within -reach  controlling  handle. 

A  turn  of  the  "throw-out"  disk  instantly  changes  the  machine  into  either  hand  or 
motor  driven  at  the  will  of  the  user  without  throwing  off  the  belt. 

Principle  requires  only  8%  of  motive  power  to  operate,  leaving  92%  available  power 

for  driving  machine.   A  turn  of  the  controller  handle  produces— without  jar  or  grind 40 

to  120  revolutions  per  minute. 

With  the  new  9/16"  wide  FLAT  BELT  running  on  the  correspondingly  wide  pulleys 
an  increase  of  bearing  surface  of  600%  over  the  old  round  belt  surface  is  gained,  re- 
sulting in  Added  Gripping  Space—More  Power—Reducing  Slippage—Increasing  Efficiency. 

Long -taper -sewn  seam  in  flat  belt  eliminates  clatter  of  metal  coupling,  and  belt 
breakage.        » 


NOTICE   TO    USERS   OF  PRESENT  SIMPLEX  SPEED  CONTROLS 
Your  present  speed  control  can  be  converted  into  the  above  pictured  type  by  the  out- 
lay of  $9.60  for  four  nezv  pulleys  and  flat  belt,  which  may  be  obtained  through  any  Sim- 
plex Dealer. 


ThePreomMachine  (o.Tnc. 

317 East  34th:St-  NewYork 


1716 


THE    MOVING    PICTURE    WORLD 


March  22,  1919 


•■Vr 


CIhe 


BETWEEN 
AND 

^Perfection 


TO  £V£/?\ 


UL 


After  each  operation  our  gears 
— both  Bronze  and  Steel — are 
placed  in  special  compartment 
boxes  that  protect  them  from  all 
injury. 

The  same  careful  thought 
which  suggested  this,  governs 
every  step  in  the  manufacture  of 
our  product.  It  is  one  of  the 
big    factors    in    maintaining    the 

SUPREME  PERFECTION  of 

Powers  Gameragraph 

Catalogue  No.  75 
gives  full  details 


Nicholas  Power  Company 

INCORPORATED 

Pioneers  of  Projection 

90  Gold  Street  New  York,  N.  Ye 


4 


March  29,  1919 


Price  15  Cents 


£  Chalmerg    PublisHing  Company  516  Fift^Ave  XewYorle^ 


— 


1718 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


OLIVE  THOMAS 

as  the  "Baby  Vamp"  in 
'UPSTAIRS  £r  DOWN 


Don't  Shoot,  Mr.  Hart 

Wm.  S.  Hart  says  in  Motion  Picture  Magazine : 
"\  tell  you,  if  the  law  doesn't  stop  this  practice 
of  issuing  old  product  as  new,  a  gun  will!" 

We  wouldn't  shoot  anyone.  We  just  want  exhibitors  to  understand 
the  difference  between  reissues,  or  old  program  pictures,  and  new,  big 
productions  such  as  we  are  making  to  star  Olive  Thomas.  Then  let 
them  take  their  choice.  But  always  look  for  the  Selznick  Pictures  brand. 


MYRON  SELZNICK 

President     and      General     Manager 


CHARLES  GIBLYN 

Vice-President  and  Director  General 


COR PO  R ATI O  N 
501    Fifth  Avenue   ■   New  York 


•    March  29,  1919  THE  MOVING  PICTURE  WORLD  1719 


rPHE  finest  photoplay  is  no 
better  than  the  quality  of 
the  prints.  Why  detract  from 
the  value  of  an  excellent  pro- 
duction with  inferior  pro- 
cessing work  under  the  old 
system,  when  the  new  Spoor- 
Thompson  automatic  method 
insures  the  highest  quality  of 
prints   at  the  lowest  price? 


SPOOR-THOMPSON  PROCESS 

Laboratories:   1333  Argyle  Street,  Chicago 

Sales  Office  and  Service  Bureau:    110  West  40th  Street,  New  York  City 

Charles  F.  Stark,  Sales  Manager  Telephone:   Bryant  1490 


1720 


THE  MOVING  PICTURE  WORLD 


March  29.  1:9 19- 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1721 


WE  challenge  any  serial-producing  company  to  show  the 
Exhibitors  of  America  a  serial  that  equals  MARIE 
WALCAMP  in  "THE  RED  GLOVE."  We  challenge 
any  serial-producing  company  to  show  an  18-chapter  story 
that  has  the  same  fascination,  the  thrills,  the  punches,  the 
holding  power,  the  extraordinary  class  and  artistic  presenta- 
tion as  fine  as  the  finest  features.  These  are  the  reasons  why 
this  serial  is  sweeping  the  country.  This  is  why  hundreds  of 
Exhibitors  call — 


No  Serial 
on  the 
Market 

Compares 
With  It 


YOU  don't  have  to  accept  our  word  for  this. 
All  you  have  to  do  is  SEE  THIS  SERIAL  WITH 
YOUR  OWN  EYES  .  .  .  that's  the  test  we 
ask  you  to  make  in  comparison  with  any  serial 
on  the  market.  You'll  book  as  hundreds  have 
and  are  now  doing,  INSTANTLY,  ON  THE  SPOT. 


Book  thru  ANY  UNIVERSAL  EXCHANGE 


1722 


THE     MOVING     PICTURE    WORLD 


March  29,  1919 


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HEARSti 
NEW, 
,*.    .  ,    UNIVEItS Al  01  AHEKf 

EVENT/      INTERNATIONAL  NEW* 


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Give  your  patrons  ALL  the  world's 
biggest  news  events  in  pictures.  No 
single  weekly  release  on  earth  can 
give  you  what  three  weekly  releases 
can.  That's  plain  horse  sense.  That's 
why  we  urge  you  to  book  and  boost — 
THE  BIG  THREE.  If  the  first  release 
of  the  week  misses  a  big  scoop,  the 
second  release  in  the  week  gets  it,  and 
if  that  one  misses  it,  the  third  one 
gets  it,  thus  you  get  ALL  the  big 
scoops  that  cannot  be  given  you  in 
one  weekly  release.  The  BIG  THREE 
bring  you  all  big  stuff. 


Wonderful  pictures  of  our  returning 
soldiers  and  sailors.  All  the  doings 
of  the  President  in  France,  news  in 
pictures  from  every  corner  of  the  earth 
gathered  by  International's  globe-cov- 
ering staff  of  cameramen,  and  each 
release  (Hearst  News),  (Universal  Cur- 
rent Events),  (International  News) — 
backed  by  publicity  and  advertising  to 
ten  millions  of  people.  They  DOM- 
INATE the  field  by  miles.  Nothing 
compares  with  them.  Book  all  three 
and  get  ALL  the  news  first  for  your 
house. 


RELEASED"  ^   UNIVERSAL  EXCHANGES 


March  29.  1919 


THE     MOVING     PICTURE    WORLD 


1723 


MARY  PICRFORD 


I 

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JTS. .'  ' ':'     '  t  ■• 

CaptainKiddJr. 

An  ABTCEAFT  Picture 

hey've  been  waiting  since  September   15th  for  a 
new  Mary  Pickford  picture. 

Here  it  is!  A  clean-up  for  you!  Give  it  a  long  run. 

By  Rida  Johnson  Young,     Scenario  by  Frances 
Marion.      Directed    by    William    D.    Taylor. 


_HI*  FAMOUS  PLAYERS  -LASKY  CORPORATION 

W: 12  ADOLPH  ZUKORPro  JESSE  L.USKX  Vxr  Pres  C ECU.  B.DE  MULE  Ztorowfewtf 

S-.r^/ii  'r»r.wYim,  J 


1724 

m 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


Jesse  L  Lasky    lVesents- 

i   i    A    JL  x   JZj    J — i 

CLAYTON 


IN 


PETTIGREWS  GIRL 


By  Dana  Burnet    Scenario  by  Will  M.  Ritchey  Directed  by  George  Melford 

71  Cpa/umauitC^icUire' 


H  FAMOUS  PLAYERS  -LASKY  CORPORATION 

*  APOLFBZO!KW.fV»,  JEWS  L  L*  *TU  i\~  i>m  CKILBPE  MOJi  O-nyjtr 


[tonM 


.March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1725 


$9K££S*$ 


Just  a  Poor  Lonesome 
Devil  from  the  South! 

THAT  was  the  man  in  "Pettigrew's 
Girl."  No  mother.  No  sisters.  Not 
a  soul  on  earth  to  care.  And  there  he 
was  in  New  York — a  soldier — on  his  way 
to  France. 

Nobody  knitting  for  him.  No  letters 
to  come.  No  woman  to  be  waiting  and 
hoping  and  praying.    Gee!  it  was  tough! 

He  saw  a  pretty  picture  in  a  window — 
the  portrait  of  a  popular  chorus  girl — 
and  he  bought  it.  She  would  be  his  girl 
while  he  was  "over  there." 

That  night  he  went  to  the  theatre  where 
she  danced,  and  watched  her,  and  waited 
outside,  and  met  her,  and  awkwardly, 
manfully  asked  her  if  she  would  write,  so 
that  he  might  just  pretend  that  some 
one  cared. 

And  the  girl  ?  Merely  the  type  you 
have  pictured— floating  on  the  foam — 
onging  for  ease — courted  by  a  millionaire, 
and  out  to  "get  the  money." 

But  when  that  lonesome,  homesick  soldier  laid 
bare  to  her  his  big,  earnest  soul,  something  finer 
and  better  than  she  had  ever  known  came  into 
her  life,  and — well,  you'll  never  forget  Ethel 
Clayton  as  "Pettigrew's  Girl." 


1726 


THE     MOVING     PICTURE    WORLD 


March  29,  1919 


AddlphZukpr    Presents 

MARGUERITE 

CLARK 


1IX- 


£'. .:.-,, 


Three  Men  and  A  Girl 

Adapted Ikm  thepJs/TAe  1'keeBea.r/ty  Edwaid  CtllldS  Carpenter 
3cena.no  Jby  Eve  ILlSell ...  Directed  jbylvfelshaJl  Nellail 

cyy  CpcuxinwufitCpicturo 


>r±$ 


I  FAMOUS  VUaySS'XMVX  CORPORATION  i 


■AUI 


VIRTUOUS  MEN 

Starring 

EICblNCObN 

Is  The  Great  Melodrama 
oftRe  year 


'Because  if  contains 


Passive  Sets,  Gorgeous  Qowns, 
Suspense,  Thrills,  Love, 'Dilate,  "Beauty 

AFig/tt  tfiatwill  ?na/ce  Screen  Jfistorif 
9500  People  inThe  Qrea  t  Carnival  Bali  Scene 

ana\ 
The  most  SpectacularDramatic  Scene  ever 
screened  in  which  50  00  people  participate 

Seven  months  in  themah'npBy  t/ie?i(asterDirector 


RflLPA  INCE 


PIC 


TOREICN    DISTRIBUTORS 
J.  Frank,  Brockliss,  Inc. 


XL 


@race  Snarling   ~  &3C.<£ineoln 

In     a    'Big     o4{prnent 
cTfie    Initial 


Qlara  Joel  —Rgbt.l/KGummings 
from    'Virtuous  Jl^en 
'Ralph    Ince   3*ilm   cA'ttraction 


PICTURES 


Fourteen  Seventy-Six  Broadway 
New  York 

March  17th,  1919. 


Mr .John  H.  Kunsky, 
Madison  Theatre  Building, 
Detroit,  Mich. 

My  dear  Mr.  Kunsky: - 

Tour  inquiries  of  February  28th  and  March 
10th  regarding  our  initial  production  "VIETUOUS  MM,"  starring 
E.  K.  Lincoln,  have  been  received. 

My  delay  in  answering  your  letters  has  been 
due  to  the  fact  that  I  did  not  wish  to  make  any  statement  in 
regard  to  the  picture  until  it  mas  finally  assembled  end  titled 
so  that  I  could  see  it  in  its  completed  form. 

Appreciating  that  you  are  a  leading  exhibitor 
with  extensive  theatre  interests  and  knowing  that  your  success 
has  been  due  solely  to  sound  judgment,  -  I  wish  to  call  your 
attention  to  the  fact  that  in  the  making  of  this  picture  our 
first  consideration  was  that  it  should  contain  all  the  basic 
elements  of  box  office  value » 

How  that  1  have  seen  the  picture  on  the  screen, 
I  can  say  with  real  conviction  that  under  the  masterful  hand  of 
Balph  Ince,  this  exacting  standard  has  been  fulfilled. 

Combining  a  powerful  story,  a  notable  cast, 
elaborate  sets,  perfect  photography  and  last  but  not  least,-  a 
wonderful  title,  it  leaves  nothing  to  be  desired  to  spell  success 
and  make  it  the  biggest  box  office  clean-un  of  the  year. 

We  know  that  we  have  a  great  picture  and  we 
would  like  to  have  you  see  it  so  that  you  may  decide  whether  yon 
will  book  it  in  your  Madison  Theatre  for  one  week,  two  weeks  or 
longer. 


Very  truly  yours, 
S  -  £  PICTT32E8, 


P.  S.  -         I  forgot  to  tell  you  that  in  one  scene  over 
five  thousand  people  appear. 


Loi/e, 
hate, 
revenge 
mercy 

— and  ihis  lsTo^e 

JULIA  DEAN  W  EDWIN  ARDEN 

are  featured  in  this  brilliant  pkotodrama  o/  tne 
/iuman  passions  — 

written  and  directed  by  ABRHAM  S.  SCHOMER    author  of 

"The  Yellow  Passport"   "Today9'  and  "The  Inner  Mart' 


1728 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


IN  BOSTON 


The  mystery  woman  of  all  ages — of  other  days 
and  these  days  —  will  be  seen  for  the  week 
beginning  April  20  in  Thomas  Soriero's  Park 
Theatre. 

For  a  month  in  advance  her  coming  will  be  made 
known  on  billboards,  in  the  newspapers,  in  pro- 
grams, through  mailing  lists;  through  the  skilled 
publicity  that  this  able  manager  knows  so  well 
how  to  use. 


And  no  man,  woman  or  child  of  theatre-going  age 
in  the  community  will  be  unaware  of  her  coming. 

Here,  at  last,  on  the  screen  in  the  great  drama 
of  love  and  compassion;  of  pity  and  forgiveness  — 
a  panorama  of  humanity. 

First  released  at  Easter-time  when  human  hearts 
are  tender;  when  sympathy  rules  the  hearts  of  man 
and  womankind. 


GO  LDWYN 


March  29,  1919 

Samuel  Goldvuytl  presents 


THE    MOVING    PICTURE    WORLD 


1729 


TOM  MOORE 


"Personality  Means  Success 


Try  to  imagine  what  happens  when 
handsome,  likable  Tom  Moore,  in 
the  role  of  Harry  Lathrop,  starts  out 
to  make  a  man  of  himself  and  win 
the  girl  he  loves  by  taking  care  of  an 
eccentric  old  woman's  pet  puppies  I 
Here  is  a  plot  with  action,  a  fine  love 
story  and  a  smashing,  big,  rough  and 
tumble  fight. 


Exhibitors  everywhere  have  found 
that  Tom  Moore  "just  goes  over 
big."  They  know  that  their  patrons 
"all  admire  Tom  Moore."  They 
know  that  they  "always  do  business 
when  it's  a  Tom  Moore  picture."  No 
wonder  he's  popular  when  they  say 
such  things  about  him.  Have  you 
booked  the  Tom  Moore  Star  Series? 


I 


! 


GOLDWYN  PICTURES  CORPORATION 

SAMUFlGOLnWYN    President 

16  East  42 net  Street  New  York  City 


[ 


1 


1730 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


tflere  Is  A  Message  For 
1 000  Small  Exhibitors 

Goldwyn  wishes  to  get  on  its  books  within  two  weeks 
one  thousand  small  town,  rural,  close-to-the-soil  theatres 
under  contract  to  play  The  Ford  Educational  Weekly. 

We  told  you  last  week  of  our  4,000  accounts  reaching 
the  largest  cities  and  every  size  and  grade  of  city  and 
town  down  to  little  villages  in  remote  sections. 

FORD  EDUCATIONAL 

WEEKLY 

is  edited  and  prepared  to  entertain  and  instruct.  It 
succeeds  in  both  aims;  otherwise  Henry  Ford  would  not 
maintain  and  constantly  improve  it. 

We  never  wish  to  get  a  top-heavy  circulation  on  this  fine 
attraction.  It  is  a  very  large  part  of  Henry  Ford's 
idealistic  purpose  that  The  Ford  Educational  Weekly 
shall  always  be  at  the  command  of  the  small  towns 
and   cities. 

The  Ford  Educational  Weekly  is  virtually  the  only 
screen  attraction  that  puts  big  city  customer  and  small 
town  customer  on  the  same  basis.  We  have  the  prints 
immediately  available  to  give  prompt  service  to  1,000 
new  small  town  contracts  if  they  are  signed  and  sent 
in  promptly. 


FITZPATRICK 

M«3McELKOY 

Chicago 

Sole   Representatives 

FORD  MOTOR  CO. 

.Motion.  Picture 

Laboratories 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goldwyn      Presidvn 


16  East  4-2™/  Street 


New  York  City 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1731 


Packed  with  Power  and  Personality 

This  third  Louis  Bennison  star  series  production  is  his  best  picture.  It  has 
produced,  after  being  shown  to  exhibitors,  more  first  run  contracts  than  any  of  his 
other  pictures.  This  star  is  growing  in  popularity  so  rapidly  that  it  is  fair  to  warn 
you  that,  before  very  long,  you  will  under  competitive  conditions,  have  to  pay  more 
for  his  pictures.  "Speedy  Meade,"  released  March  23,  has  such  virile  dramatic 
action  and  romance  as  to  make  it  an  outstanding  story  in  a  crowded  market. 


5TM  ^-^ 


GOLDWYN  DISTRIBUTING  CORPORATION 


Samuel  Goi.i 


16CEast  4-2.,c/  Street 


New  York  City 


1732 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1733 


BORDER 

LEGION 

Starring 

L    Blanche  Bates    . 

^  and  Hobar  t  Bos  worth  A 

^^  jDirecied  by  / 

T.HAYES  HUtfTER. 


Advertised  from  the  start  by 
Goldwyn  as  an  exciting,  thrilling 
melodrama  of  gold-mad  California, 
in  the  lawless  days  of  '49;  pro- 
claimed honestly  for  what  it  is — 
a  fast,  big  drama  of  love  and  ad- 
venture; of  hard  riding  and  desper- 
ate fighting — ffThe  Border  Legion" 
is  today  one  of  the  specials  that 
is  doing  a  big  business  wherever 
it  is  played.  And  it  is  playing  the 
crack  first  run  accounts  throughout 
the  country.  Ask  your  nearest 
Goldwyn  manager  about  it. 


GOLDWYN  DISTRIBUTING  CORPORATION 

Samuel  Goldwyn       Prvridvnt 

16  East  4-2 nc(  Street  Mew  York  City 


1734  THE     MOVING    PICTURE    WORLD  March  29,  1919 


MAURICE   TOURNEUR  PRODUCTIONS 

Takes  this  means  of  thanking  the  national  distribut- 
ing companies  for  their  very  flattering  offers,  and 
informing  the  motion  picture  industry  that  they  have 
decided  to  release  IN  THE  OPEN  MARKET  the  latest 

DRURY  LANE  THEATRE  SUCCESS 

"THE 

White  Heather" 


DIRECTED  BY 


MAURICE  TOURNEUR 


TERRITORIAL   RIGHTS 
WILL  BE  SOLD 


For  Further  Information  Apply  to 

H1LLER    &    WILK,    Inc. 

LONGACRE  BUILDING,  42nd  and  BROADWAY,  NEW  YORK  CITY 

Selling  Agents  for  Maurice  Tourneur  Productions 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1735 


s 


iL, 


P. S.Harrison, in  Motion 
Picture  News,  March  1st 
issue,  says  of  the  last 
William  Russell  release: 

"With  'Where  the  West 
Begins'  Russell  adds  an- 
other good  picture  to  the 
long  list  of  his  successes. 
The  plot  is  full  of  action  and 
it  has  been  handled  well.  It 
holds  the  interest  undimin- 
ished from  start  to  finish. ' ' 


WILLIAM 
RUSSELL 

■  N 

BRASS 
BUTTONS 


** 


By  STEPHEN  FOX 


Directed  by  HENRY  KING 


LADIES  will  gasp  at  the 
way  Russell  woos  and 
wins  the  society  girl  he 
thought  a  ladies'  maid, 

MEN  will  thoroughly 
enjoy  the  scenes  in 
which  Russell,  as  a  New 
York  cop,  bluffs  the  gun- 
men of  Sawtooth,  Ari- 
zona, who  had  boasted 
that  no  sheriff  could 
tame  them. 

EXHIBITORS  will  pro- 
claim this  picture  one  of 
the  peppiest  they  ever 
screened  and  make  ar- 
rangements to  repeat  it. 

WILLIAM  RUSSELL  PRODUCTIONS 

Distributed  by 

PATHE 

William  Russell  Successes  Now  Available: 

"Hobbs  in  a  Hurry" 
"All  the  World  to  Nothing" 
"When  a  Man  Rides  Alone" 
"Where  the  West  Begins" 


1736 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1737 


ARE    YOU    READY 

FOR    THE    GREATEST    SERIAL 
CLEAN-UP  SINCE  SERIALS  BEGAN? 


POLIS,  NEW  HAVEN,  MON.,  MAR.  3 
BROKE  THE  HOUSE  RECORD  BY  $500 


SEND  FOR  BOOKLET 

HARRY   RAVER,   Inc., 


SOLD! 

NEW  YORK  &  NO.  N.  J. 

MODERN  PHOTOPLAYS 

729   Seventh  Avenue 


NEW  ENGLAND 

EASTERN   FEATURE  FILM   CO. 

57   Church  St,  Boston 


E.  PENNA.  &  SO.  N.  J. 
20TH  CENTURY  FILM  CO. 

1337  Vine  St.,  Phila. 


MD.,  DEL.,  D.  C.  &  VA. 

VARIETY    PICTURES    CORP. 

412  E.  Balto.  St.,  Balto. 


OHIO,  MICH.  &  KY. 
STANDARD  FILM  EXCH. 

Sloan   Bldg.,   Cleveland 


WEST  PENNA.  &  W.  VA. 

QUALITY  FILM  CORP. 

414  Ferry  St.,  Pittsburgh 


GA.,  FLA.,  ALA.  &  TENN. 

SPECIAL    FEATURES    CO. 

609    Market    St.,    Knoxville,    Tenn. 


DOMINION  OF  CANADA 

HARRY   PULOS 
MIDWAY  THEATRE 

Montreal    Canada 


GET  IN  LINE! 

Remaining   Territory 
Going  Fast 


"MACISTE" 

TURNS    THEM    AWAY 


1402  BROADWAY 
NEW  YORK 


1738 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


THE-  MEW  BIG  /PKIAI 

TO  THE  RECORD  DREAKIW 


7J7e  Melodramatic  Sensation 
of  The  Season1 


WITH  A  POWERFUL  COMPANY  OF 
CELEBRATED  PLAYERS  INCLUDING 

Rosemary  Theby-Ben  Wilson 
Neva  Gerber^Mupdich MacQujwpie 


EXHIBITORS  EVERYWHERE  REPOR 

Julius  Steger's  Masterpiece 
Evelyn  Nesbit  in  "Her  Mistake" 

The  Sensational  J.  Stuart  Blackton  Super-Feature 
"Life's  Greatest  Problem" 

Starring  MITCHELL  LEWIS 

BOOKED   BY 

INDEPENDENT  SALES  CORP 

FRANK  G.  HALL, 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1739 


PRODUCTION/  ADDED 

IO-20-30/ERIE7 


Tf)e  Famous  (Novel 

by  GOUVeRNCUR 
p*    MORRIS 


vs&l 


*&i 


TREMENDOUS  BUSINESS  WITH 

The  Great  Bacon-Backer  Production  of 

Paul  M.  Potter's  Dramatic  Masterpiece 

"A  WOMAN'S  EXPERIENCE" 

Starring  MARY  BOLAND 

The  Sensational  Frank  Reicher  Production  of 
Isabel  Ostrander's  world-famous  novel 


a 


SUSPENSE" 


Starring  MOLLIE  KING 

DISTRIBUTED  THRU 


FILM  CLEARING  HOUSE,   Inc. 


President 


1740  THE  MOVING  PICTURE  WORLD  March  29  1919 


COMPLETE 
FROM  OVERTURE  TO  FINAL  CURTAIN 


MUSIC 

ESPECIALLY  ARRANGED  FOR  THE  WHOLE  PERFORMANCE 


EFFECTS 

SCENIC  AND  LIGHTING  EFFECTS  PECULIAR  TO  THE 
PICTURES 


FEATURE 

AN  ELABORATELY  STAGED  SPECIAL  PRODUCTION 


COMEDY 

THE  LAST  WORD  IN  UP-TO-THE-MINUTE  HIGH  CLASS 
COMEDY 


TOPICALS 

EXCLUSIVE-SERVICE  NEWS  AND  MAGAZINE  REELS 

NOVELTIES 

SCENIC,  CARTOON  AND  NOVELTY  SUBJECTS 

SPECIALS 

ANIMATED  TITLES  AND  ANNOUNCEMENTS 


ALL  PRODUCED  UNDER  THE  PERSONAL  SUPERVISION 
OF  SAMUEL  L.  ROTHAPFEL 


SIX  ROTHAPFEL   PROGRAMS 
NOW     IN    PKEPAFkATION 


March  29.  1919  THE  MOVING  PICTURE  WORLD  1-741 


NEW  YORK  TIMES 
EDITORIAL 

JANUARY  12,  1919 

Samuel  L.  Rothapfel's  resignation  as  Managing  Director  of 
the  Rialto  and  Rivoli  Theatres  came  as  a  surprise.  . 
Of  course,  Mr.  Rothapfel  is  not  the  only  artistic  exhibitor  in 
the  world,  but  he  has  certainly  been  a  pioneer  in  placing 
exhibition  on  a  higher  and  ever  higher  plane.  New  York  has 
him,  more  than  any  other  man,  to  thank  for  the  presentation 
of  motion  pictures  in  a  way  attractive  to  persons  of  taste  and 
intelligence. 

Mr.  Rothapfel  is  creative.  He  not  only  selects  the  best  photo- 
plays available,  and  the  most  important  topical  and  educational 
films,  but  instead  of  just  showing  what  pictures  he  has,  he 
builds  programs  out  of  his  material,  each  of  which  is  as  har- 
monious a  whole  as  he  can  make  it.  He  was  one  of  the  first, 
if  not  the  first,  to  realize  the  power  of  music  and  setting  to 
enrich  a  motion  picture  entertainment,  and  employing  his  own 
unusual  abilities,  and  those  of  the  most  talented  artists  he  could 
engage,  he  has  made  his  programs  richly  effective.  And  in 
building  them  he  has  not  been  a  slave  to  the  idea  that  a  photo- 
play mus*  always  be  the  cornerstone.  He  has  had  a  venturesome 
initiative  to  build  his  programs  around  any  film  that  seemed  to 
him  to  represent  a  distinctive  accomplishment  of  the  motion 
picture  camera. 

The  announcement  of  Mr.  Rothapfel's  departure  from  the 
Rivoli  and  Rialto  Theatres  caused  a  keen  sense  of  regret  until— 
and  here  is  the  important  encouraging  fact  that  came  with 
second  thought — it  was  realized  first  that  Mr.  Rothapfel  had 
established  his  theatres  so  firmly  that  they  could  go  on  with- 
out him,  and  second  that  he  would  enter  some  new  field  of 
motion  pictures  where  he  would  probably  be  able  to  release 
energy  and  ability  that  cannot  find  expression  in  the  manage- 
ment of  theatres.  This  moans  that  the  public  will  gain  by  his 
change  of  work.  It  will  still  have  the  results  of  Mr.  Rothapfel's 
work  in  a  new  field. 


INDEPENDENT  SALES  CORP. 
FILM  CLEANING  HOUSE,  Inc. 


FRANK  G.  HALL,  President 


1742  THE     MOVING    PICTURE     WORLD  March  29,  1919 


Announcing  a  Campaign  of 

"BETTER  LITHOGRAPHS  FOR 
BETTER  PICTURES" 

Exhibitors  and  Exchangemen  who  hav  e  kept  pace  with  the  march  of  progress  of 
the  motion  picture  industry  do  not  ask  to  see  the  posters  before  booking  or  buying 
if  they  are  told  that  they  are 

"RITCHEY  MADE" 

for  that  fact  spells  "Action,"  "Individuality ,"  "Originality"  and  "Color." 

THIS  SOUNDS  BIG  AND  BOASTFUL 

BUT  THE  FACTS  REMAIN 

"RITCHEY  POSTERS"  ARE  THE  BEST  BECAUSE 

We  employ  the  Best  Artists  in  the  business. 

We  give  individual  thought  and  attention  to    each  subject. 

We  do  not  save  ink  or  sacrifice  color  or  de  tail  at  the  expense  of  the  poster. 

We  know  how  important  lithographs  are  to  the  success  of  a  picture. 

We  make  a  specialty  of  theatrical  and  mo  tion  picture  posters. 

We  have  the  most  thoroughly  equipped  pla  nt  in  the  United  States. 

MAKE  US  PROVE  IT! 


J.  V.  RITCHEY,  President 

EXECUTIVE  OFFICES 
AT  PLANT 

406-426  WEST  31ST  STREET,  NEW  YORK 


March  29.  1919 


THE  MOVING  PICTURE  WORLD 


1743 


RRESE  NTS 


EOR6E  BEE> 


66 


TMEARTIST   WITH  A    SOUL, 


HEART 


FME 


99 


A  POWERFUL,  APPEALING  PHOTO-DRAMA 

IN  SIX  PART 
ATRULY   100%"  PICTURE 

AND  THE  FIRST  GEORGE  BEBAN 
PRODUCTION  EVER  OFFERED  TO 

STATE  RIGHT  BUYERS 

APPLICATIONS  FOR  TERRITORIAL 

RIGHTS  ARE  BEING 

CONSIDERED  IN  THE 

ORDER  OF  THEIR 

RECEIPT 


PS.  501  LfSSEfi  HAS  BOUGHT 

THE  RIGHTS  TO  THE 

PAC/f/C  COAST  STATES 


A  at  dr  ps  j 

HIRAn  ABRAWS 

LONGACRE-     3  LOG., 

d'WAYG-  42,ST  /VEW  YOM  CITY 


A  sparkling  story 
of  circus  life  that 
is  meeting  with 
wide  success  and 
adapts  itself  to 
big  advertising 
ideas. 

It   is   full   of 
the   humor  that 
.makes   pleased 
audiences. 


EXHIBITORS 


huh 


THE  LAMB 

AND  THE 

LION 

Starting  as  a 
"safe  cracker" 
she  finds  the  path 
to  society  easier 
to  travel  than  the 
road  to  jail. 

In  the  role  of 
"Boots"  she  steps 
from  one  funny 
situation  into 
another. 


Producedby 

NATIONAL  FILM 
CORPORATION 
OK  -AMERICA 


MUTUAL 


TiwTurn 


You  know  that  it  played  for  eight 
weeks  at  Qyinn's  Theatre  in  Los 
Angeles  to  crowded  houses. 

You  know  when  a  picture  plays 
that  long  in  a  city  like  Los  Angeles 
which  knows  more  about  pictures 
than  any  other  city  in  the  world 
that  it  must  be  a  real  big  feature 

And  you  know  that  if  Los  Angeles 
can  make  big  money  with  it,  you 
can.  Your  audiences  have  just  as 
keen  an  appreciation  of  good 
pictures  as  Los  Angeles  audiences. 


© 


AT 
JV 


T  H 


L  B  A  m 

/^/e/7/e</^/JESSE.D.  HAMPTON 


/     \ 


Roars  of  laughter  will  greet  this 
picture 


You'll  feel  proud  to  face  the  happy 
crowds  as  they  leave  your  theatre 

It's  jammed  with  funny  situation* 
and  has  some  corking  good  ad- 
vertising angles 

pleased  fhrougf/i 

EXHIBITORS 
MUTUAL 

ROBERTSON  -  COLE  COM  PANY 
DIVISION  OF  FILM.P 
BANKERS  and  EXPORTERS 
FOR,    THE   PRODUCER 


•   i 


A  Gentleman  Of  Quality 


ALBERT  E.  SMITH  presents 


EARLE  WlLU^MS 


in  a  masterful  adaptation  of 

Frederic  Van  Rensselaer  Dey's 
Sensational  Novel  of  the  Same  Title 

Directed  by  James  Young 


"  7  he  Best  Earle  Williams 


Picture  I  Have  Ever  Seen! 


Trade  Paper  Critics 

are  Unanimous  on 

"A  GENTLEMAN 
OF    QUALITY" 

"Suspense  has  been  sustained 
to  a  marked  degree  from  beginning 
to  end.      Mr.  Williams  gives  one  of 
the    best    flashes   of    character   acting 
ever  seen  on  the  screen." — 

Motion  'Picture  News. 


"This  adaptation  of  a  'best  seller'  has 
been  made  Into  a  wonderfully  entertaining  and 
absorbing    photodrama.      It    is  mighty    good 
stuff  all  the  way  through." — 

Exhibitor's  Trade  Review. 

"A  picture  of  worth.  Earle  Williams' 
role  calls  for  strong  treatment,  and  he  lives  up 
to  the  demands  of  the  character." — 

Moving  Picture  World. 


This  is  the  composite  opinion  of 

reviewers  and  exhibitors" 

on  this  feature — 


1750 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


KH.OHil\l 


Glhts  artistic  insert  is  repeated  at  the 
Urgent  request  of  Exchanges  and  EjlhiSitorp 


ARRANGE    THROUGH 


ARROW    FILM 
EXCHANGE,     Inc. 

1235  Vine  Street      -     -     Philadelphia,  Pa. 

DAY        FILM 
C  O  R  P  O  R  ATION 

412  Ferry  Street     -     -     -      Pittsburgh,  Pa. 


THE 

CARTER 

CASE 


SAMUEL 
GRAND 


48  Piedmont  Street 


Boston,  Mass. 


Best 

in  Story 

Production 

Direction 

Thrills 

Cast 


FOREIGN     RIGHTS 

EXPORT    6?    IMPORT 
FILM     COMPANY 

729  Seventh  Avenue  -     -    New  York  City 


SUPER     FILM 
ATTRACTIONS,   Inc. 

1209  E  Street,  N.W.  -  Washington,  D.  C 

CELEBRATED   PLAYERS 
FILM    CORPORATION 

207  South  Wabash  Avenue    -  Chicago,  111. 


PIONEER    FEATURE 
FILM    CORPORATION 

126  West  46th  Street      -      New  York  Gty 

C    R    I    T   E   R    I   O 
FILM    SERVIC 

67  Walton  Street       -     -     -      Atlanta, 


MIDWEST 
DISTRIBUTING  CO. 

Toy  Building     -     -     -      Milwaukee,  Wis. 


OLIVER  FILMS 

Incorporated 
NEW     YORK 


ts^ai^^^^^idfaatss^msm 


Wu 


W$ ffffill  OT3HTS  PRODUCTION" 


texifi 


7f  //£   BOUGHT 


L  2A  W 


lltATOli 


$&&pi0  FOX  or  WASHINGTON 


The  Largest  Block  of  States  at 
the  Highest  Price  Ever  Paid  for 
a  Picture  for  the  same  Territory 

States  Controlled  by  Fox  with 
Executive  Offices  at  15  Central 
Building,  Washington,  D.  C,  are 
the  following: 


DELAWARE 

DIST.  OF  COLUMBIA 

VIRGINIA 

NO.  CAROLINA 

W.  VIRGINL4 

GEORGIA 


FLORIDA 

SO.  CAROLINA 

ALABAMA 

LOUISIANA 

MISSISSIPPI 

MARYLAND 


NINETEEN 
INETEEN'S 


Greatest 

Photodramatic 

Sensation 


L 


ONG  RUN 

Contracts  considered  with  high 
class  theatres. 


Produced  by 

DAVID    G.    FISCHER    PRODUCTIONS,    Inc. 

DAVID  G.  FISCHER,  Director    General 


•♦ 


ARROW    FILM  CORPORATION 

W.El.SHALLENBERGER,   PRESIDENT. 
TIMES  BUIL.DING  NEW     YORK 


ALBERT  RAY  with  ELINOR  FAIR 


IN  THE  FIRST  OF  A  SERIES  OF  THE  SWEETEST 
STORIES     EVER  TOLD 


i  m  imti 


Directed  by  Arthur  Rosson 

CLEAN,  BRIGHT,  SNAPPY-TYPICAL  OF  VOUNG 
AMERICAN    MANHOOD  AND  WOMANHOOD 

A  WILLIAM  FOX  PRODUCTION 

EXCEL    PICTURES 


FOX 

FILM  CORPORATION 


DOT5    NICE! 
CHUCK  kM    IN 


LOOK,  PAPA,  \ 
1  GOT  DERN(C£: 
BIG     FAT    VON 


<  i  o 


c  o 

0    0     c 


O 


T»iU" 


**&* 


ANO 


5AU5AG| 


M* 


KE"Si 


CAPTAIN  BUD  FISHERS 


Hfi 


AND 


raa 


ANIMATED      CARTOONS 

YOU    SEE  THEM  EVERYWHERE 


FILM  CORPORATION 


1754 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


Midnight 

as  BIG  as 


Says  JOHN  KUNSKY,  Owner 


JOHN   H.    KUNSKY 


The  wise  ones  said  it  was  the  title  of 
"Virtuous  Wives"  that  put  it  over.  Some 
said  it  was  the  widely  read  book 

but  this  proves  that 

Anita  Stewart 

In  Louis  B.  Mayer-"First  National"  Pro- 
ductions is  a  sure  thing  at  any  theatre. 

Commonsense  says 

Book  the  entire  Stewart  Series 

Forthcoming  Anita  Stewart  releases: 

Mary  Regan,  directed  by  Lois  Weber;  "In  Old  Kentucky"; 
Marshall  Neilan  is  now  directing  a  super-production,  the  title 
of  which  is  not  yet  decided,  and  others. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1755 


Romance"  went 

"Virtuous  Wives" 


of  the  big  Madison  Theatre  of  Detroit 


The  same  thing  was  true  at  the 
Garden  Theatre,  Paterson,  New  Jersey 


These  are  the  only   seasons  yet 

played  by  "A  Midnight  Romance" 

as  this  is  being  written. 


■ff*  ■  . 


over 


•t    v  ?•  "'; 


. 


*v.'.. 


A   FIRST   NATIONAL 
MONEY-MAKER 


\iper-beriey 


START  AND  FINISH  WITH  A  LAUGH- 

There'll  be    one  every   other  week 
All  Sold  on  the  "Show  You"  Policy 

These  two-part  rapid  fire  comedies  have  broken  heavily  into  the 
lime-light  through  their  showing  in  Loew's  circuit  of  theatres, 
New  York   and   other    prominent   houses   through   the   country. 

THREE  OF  THEM  ARE  NOW  COMPLETED 

"In  the  Wild  West"  "The  Tenderfoot" 

"Peace  and  Riot" 

The   line   of   Advertising   matter  is  the   most  complete  ever  put  out  on   a 

comedy  and  includes: 

I   SHEET  3  SHEET  6  SHEET  SLIDES 

4-IUI4  GELATINE  PHOTOS       I— 22x28  GELATINE  PHOTO 

ADVERTISING  CUTS  AND  PRESS  BOOK 

FRANCHISES  NOW   BEING  ALLOTTED 


TERRITORIAL  SALES  CORPORATION 


1600  BROADWAY 


NEW  YORK  CITY- 


HERE  NOW 


THE  MOST 
TIMELY 
PRODUCTION 
OF  THE 
AGE 


WITH 


HENRY  B. 
WALTHALL 


A  NATIONAL  PRODUCTION 


March  29,  1919  THE    MOVING    PICTURE    WORLD  1759 


ii 


GOLD  DOLLARS 


tor 


)i 


TEN  CENTS 


that's  the  line  exhibitor's  everywhere 
can     use    in     their     advertising     of 

THE  BETTER  'OLE 

A  $2'50  Show  for  15c,  25c  or  50c 

That's  Your  Opportunity 
with  the  Greatest  Audience 
Picture  Offered  You  Today 

-WIRE  WORLD  NOW! 


1760  THE    MOVING    PICTURE    WORLD  March  29,  1919 


NATHAN  fflRSH 


PRESENTS 

FIFTEEN  FIVE  REEL 
PRODUCTIONS 


EXCHANGEMEN 

> 


EXHIBITORS 

> 


SECURITY  PICTURE! 


-March  29,  1919  THE    MOVING    PICTURE    WORLD  1761 


SECURITY  PICTURES 


Fifteen  five-reel  productions  are  first  class,  up-to-the- 
second  attractions,  titled  in  the  highest  attainment  of  art, 
edited  expertly  and  in  some  parts  reproduced.  They  rep- 
resent the  difference  between  a  reissue  and  a  RECRE- 
ATION— a  difference  you  can  see  with  your  own  eyes 
because  it's  there. 

For  example, 
the  first  three  releases  are 

"THE  ETERNAL  PENALTY" 

With  CHRISTINE  MAYO  and  HENRY  KOLKER 


"ROSES  AND  THORNS" 

With  th  brilliant  Belasco  star,  LENORE  ULRICH 


"IN  THE  DAYS  OF  DARING" 

With  TOM  MIX 


And  each  carries  a  full  line  of  lithographs,  photos  and 
other  material,  and  press  and  display  matter  designed  for 
first-class  houses. 

The  SECURITY  SERIES  is  being  offered  as  a  straight 
commercial  proposition  on  business  lines  to  the  exchange 
that  needs  a  sure  output  at  a  live-and-let-live  price.  It  is 
offered  by  a  man  who  is  selling  these  productions  in  his 
own  New  York  exchange — by  a  picture-wise  exchange 
man,  Nathan  Hirsh. 

STATE  RIGHTS  NOW  SELLING 


AYWON  FILM  Jl  K    CORPORATION 

729  Seventh  Avenue  (Phone  Bryant  7224)  New  York  City 


1762 


THE  MOVING  PICTURE  WORLD 


March  29.  1919 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1763 


m 


TKe  production  that 
begins  a  new  epoclx 


in  motion  pictures 


THE  RED 
LANTERN 


O 


1764 


THF.     MOVING     PICTURK     WORLD 


March  29.  1919 


HEN  die  story,  by  Richard  Washburn  Child, 
appeared  in  the  Saturday  Evening  Post  it  was 
so  absorbing,  so  fascinating  and  so  jplotful  that  it 
made  a  big  dent  in  the  puhlic  imagination* 

When  it  vas  done  into  a  motion  picture  it  turned 
out  even  better  and  more  diverting'  and  it  Jbecomes 
a  fine  addition  to  therfl/Leiro  All  Star  Series 
Productions*  Harry  L*Eranklin  directed  it  from 
AOKenyoris  scenario  and  the  star  is  at  his  hest^ 

Style tro  presents 

HALE  HAMILTON 

in 

THAT'S  GOOD 

Reused  byM.  E(SR  O  March  2^ 


MAXWELL    KARGER,    Director    General 


March  29,  1919  THE    MOVING    PICTURE    WORLD  1765 

BRITISH  FILMS 


HARRY  MAZE  JENKS 

Proprietor   of   the   Famous 

HARMA  PHOTO  PLAYS 

and    the 

CLARENDON  FILM  STUDIOS 

wishes  to  inform  AMERICAN  BUYERS  AND 
RENTERS  that  he  has  arrived  in  New  York  City 
with  a  large  selection  of  his  MASTER  FILMS. 

These  films  have  all  been  heavily  booked  by  British 
Exhibitors  and  have  proved  their  value  as  a  box- 
office  attraction. 

They  depict  and  visualize  English,  Scottish  and  Irish 
life  in  its  many  and  varied  phases. 

There  are  scenes  typical  of  the  British  life  in  Castle 
and  Cottage.  The  rural  villages,  the  quaint  inns,  his- 
torical castles,  etc.,  are  all  to  be  seen  photographed 
in  the  most  picturesque  spots  in  the  British  Isles. 

Enquiries    to: 

HARRY  MAZE  JENKS 

ASTOR  HOTEL 

Times  Square,  New  York  City 

HARMA   &  CO.,   101,   Wardour  St.,   London,   W.   1 


THE    MOVING    PICTURE    WORLD 


TO  CONTENTS 


Abrams,  Hiram,   Working  on  Policies 1801 

Abrams  Makes  Rapid  Sales  on  Beban  Film.  1813 
Advise  Advertisers  on  Posters  and  Loans . .  1784 

Advertising    Aids    and    Reviews 1836 

Among    Independent    Producers 1832 

Advertising    for    Exhibitors 1804 

Appeals  Suit  Over   "Peg   'O  My  Heart" 1788 

Association   Men  Attend  Hearing  in  Harris- 
burg     1767 

Bernstein    to    Exploit   "The    Boomerang"    in 

New   York   1796 

Blue  Monday  Over  Pennsy  Blue  Laws 1775 

Boost  Receipts  by  Stage  Settings 1803 

Brady  Looses  Historic  Grenade 1785 

Bury  Sunday  Bill  with  Slow  Music 1776 

Carey,  Harry,  Portrays  Cowboy  True  to  Life.1768 
Carey,  Harry,  on  Last  Lap  of  His  Western 

Trip    1799 

Christie  Closes  Big  Contracts  in  the  West. .  .1800 

Christie   Increases   Picture    Output 1799 

Chicago    News    Letter 1795 

"Combination"   Existence  for  Billy   Meek  in 

France     1803 

Diggs  Made  Business  Manager  of  Rothapfel 
Program   1798 

Eastman   Film   Is  Now   Edge   Numbered.  ...  1813 

"End  of  the   Game"    (Hodkinson-Pathe) 1837 

Enthuse    Over    Film    Board's    Campaign    of 
Organization 1768 

Films   Half   Brother   to   Newspapers 1787 

"Fighting    Destiny"    (Vitagraph) 1841 

"Fire    Flingers,    The"    (Jewel) 1836 

First  National  to  Handle  Christie  in  Canada. 1774 

First  National  Gets  Maculey  Film 1798 

Five    Trade    Papers    Cover   Field 1769 

Force  Makes  Farce  for  Louisville 1768 

"Forbidden  Fire"    (J.  Parker  Read) 1840 

Frohman    Engages    Three    Stars    to    Appear 
with   Texas   Guiman    1786 

Garson   Back   on   Coast 1768 

Gentry  Sues  Educational 1767 

Goldwyn's    "Thais"    to    Be    Shown    to    Pope 

Benedict     1767 

Griffith    Seeks    Law    to    Punish    Film    Plag- 

arists    1792 

Handsome  Theatre   is   Eastman's   Gift 1790 

Holmes,    Burton,    to    Go    to    Europe    to    Get 
Lecture  and  Film  Data 1786 


Independent  Sales  Starts  Campaign  on  Unit 
Program    1813 

Intermountaln  Film  Board  Takes  Up  Ship- 
ping Problem   1790 

Jobs  for  Soldiers  in  Minneapolis 1819 

"Johnny  Get  Your  Gun"   (Artcraft) 1836 

Johnson  Returns  to  Cannibal  Isles 1774 

Judges  Test  Influence  of  Pictures  on  Child- 
ren     1795 

Kansas  City  Showman  Aids  Churches 1816 

Karyas,    Andrew,    Makes   Trip 1796 

Lasky  Wants  San  Francisco   Studio 1792 

Lesser  Gets  "Yankee"  for  United  States  and 

Canada     1797 

Levey,    Max,    Has    Been    on    the    Film    Job 

Fourteen    Years    1795 

List    of    Current   Film    Release    Dates, 

1844,   1846,   1848,   1850 

Live   News   from   Everywhere 1814 

"Love  Defender,  The"   (World) 1839 

Making  New  Patrons  His  Specialty 1784 

Makes     Picture     Showing     Conversion     of     a 

Hindu     1903 

Merchandise    and    Movies    Dovetail 1779 

Michigan    Faces    Radical    Censorship 1815 

Michelena   Has   Two   More   Films   and   Plans 

for   Three    1796 

"Marriage  Price,   The"    (Artcraft) 1838 

Motion   Picture   Educator 1802 

Montreal    Union    Organizes    and   Elects   New 

Officers    1778 

More    Building   Activities 1831 

Music     Cue     Sheets 1811 

'Never  Say  Quit"    (Fox) 1839 

New   Ideas   in    Advertising    Make   Hit 1792 

New    Jersey's    Censor    Bill    Adds   ^o    Sunday 

Troubles     1777 

New    State-Lake    Theatre    Opens    in    Chicago 

Loop     1796 

New  England  Theatre  Boom  Is  On 1773 

News   of   Los   Angeles   and    Vicinity 1793 

Nutmeg    Senate   Votes    for   Sunday 1767 

Ohio's  Local  Option  Bill  Backed  by  Multi- 
tudes      1776 

Omaha  Clubwomen  Oppose  Nebraska  Cen- 
sorship      1777 

On  the  Screen  in  Many  Cities 1778 

Outing-Chester  Cameraman  Journeys  to 
South    America    1768 

Owner  of  Jackson  Park  Theatre  Makes  Cor- 
rection      1795 


Pastor  Offers  Pulpit  to  Exhibitor 1786 

Pathe     Expands    Quarters    for    Advertising 

and    Publicity    1784 

Pathe   Has   New   Washington   Office 1800 

Personal  and  Otherwise 1783 

Photoplaywright,  The 1810 

Photographic  Expert  Joins  Inter-Ocean 1788 

Pittsburgh    Leads    in    Sunday   Opening 1818 

Pittsburgh  Rorke  Bill  Hearing  Disorderly.  .1776 
Plans    to    Run    Each    Film    to    Exhaust    Its 

Business     1795 

Projection   Department    1806 

Producers    and    Distributers    News 1823 

Put  Pictures  on   Ceiling  for  Wounded  Sol- 
diers    1783 

Rambles   Round   Filmtown 1780 

Raise  Your  Prices,  Says  Scott 1789 

"Rebellious  Bride,   The"    (Fox) 1837 

Recreation  League  Nips  Raleigh  Censor  Bud.  1777 

Reviews  and  Advertising  Aids 1836 

Ritchey   Starts    Campaign   to   Create    Poster 

Demand   1797 

Roosevelt  Film  Creating  B.g  Stir 1788 

Rubbernecked    Deadhead   Lands   in   Juvenile 

Court    1767 

Rubbernecking  in  Filmland 1791 

San    Francisco   Likes   Bathing   Girls 1820 

Says    Mexico    Will    Be    an    Attractive    Film 

Field     1767 

Select  Has  Special  "Bolshevism  on  Trial".. 1772 

Sherrill   Signs   Mack  Swain 1798 

Slacer  Censorship  Bill  Introduced  at  Albany.1778 
Share    No    Expense    in    Making    Nazimova's 

"Red   Lantern"    1799 

State  Register  Declares  Against  Censors. .  .1796 
St.  Louis  Exhibitors  Pay  C.  O.  D.  Charges.  .1768 

Sunday  Bill  Has  Chance  at  Albany 1776 

Superior  Educational   Incorporates 1821 

Texas  Expects   Marcus  Loew   Invasion 1817 

Texas     Oil     Bills     Keep     Sunday     Law     Off 

Calendar    1777 

Toronto   Enthuses   Over   Sport   Feature 1814 

To   Establish   Fox   Branch   in  Mexico 1797 

"Toton"    (Triangle)    1839 

"Turn  in   the  Road"   (Exhibitors  Mutual) ..  .1841 

Weekly    Bonus   System    for    Famous    Players 

Sales    Force 1801 

"Way   of   the    Strong,   The"    (Metro) 1838 

While  Newark  Walked  it  Advertised  Johnny 
Mack     1784 


TO  ADVERTISERS 


CARBONS    AND    CARBON    ACCESSORIES 

Speer    Carbon    Co 1849 

ELECTRICAL    &    MECH.    EQUIPMENT 

Amusement    Supply    Co 1840 

Argus   Lamp  &  Appliance   Co 1841 

Flexlume  Sign   Co 1845 

Hertner   Electric   Co 1842 

Northwestern    Electric   Co 1852 

Porter,  B.  F 1849 

Reynolds   Electric   Co 1840 

Typhoon   Fan   Co 1849 

Universal    Motor   Co  1842 

LENS    MANUFACTURERS 

Gundlach   Manhattan   Optical    Co 1851 

MFRS.    OP   INDUSTRIAL    PICTURES 

Almazov    Film    Lab.,    Inc 1845 

Cromlow    Film    Laboratories 1841 

Erbograph    Co 1852 

Evans  Film   Mfg.   Co 1842 

Rothacker    Film    Mfg.    Co 1862 

MFItS.   OF  MOVING  PICTURES 

American    Film    Co.,    Inc 1735 

Arrow    Film    Corp 1751 

Aywon    Film    Corp 1760-01 

Famous-Players    Lasky    Corp 1723-26 

First  National  Exhib.  dr.,  Inc 1754-55 

Fox    Film    Corp 1752-53 


Goldwyn     Picture    Corp 1728-33 

Harry   Maze   Jenks 1765 

Harry    Raver,    Inc 1737 

Haworth    Picture    Corp 1842 

Hiram   Abrams   1743 

Independent    Sales   COrp 1738-39 

Maurice    Tourneur    Prod 1734 

Metro  Picture  Corp 1762-64 

Oliver   Films,    Inc Colored  Insert 

Palmer    Photoplay    Corp 1841 

Pathe    Exchange,    Inc Colored  Insert 

Ritchey    Litho.    Co 1742 

Robertson    Cole    Co 1744-47 

Rothapfel    Pictures     1740-41 

S   &   L   Pictures Colored  Insert 

Select    Picture    Corp 1727 

Selznick    Picture    Corporation 1718 

Spoor   Thompson   Lab 1719 

Territorial    Sales    Corp 1756-57 

"The    Boomerang"     1758 

Triangle    Distrib.    Corp 1750 

Universal    Film   Mfg.   Co 1720-22 

Vitagraph    Co 1748-49 

W.   W.    Hodkinson    Corp 1736 

World    Film    Corp 1759 

MISCELLANEOUS 

Automatic  T.   S.  &  C.  R.   Co 1851 

Bioscope,    The    1840 


Cinema,  The 1841 

Classified  Page    1847 

Eastman    Kodak    Co 1852 

Faries    Mfg.     Co 1842 

H.    Roystone    1840 

Holcomb  &  Hoke  Mfg.  Co 1851 

J.    B.    Bischop 1852 

La    Cinematografia    Italiana 1852 

M.    P.    Directory   Co 1849 

Moore,    William    N 1852 

National  Elec.   Ticket  Reg.  Co 1841 

National   Ticket  Co 1840 

Vitagraph  Co 1849 

Williams,    A.    F 1841 

X.  Y.  Z.,  care  M.  P.  World  1840 

MOVING   PICTURE   CAMERAS 

Burke  &  James,   Inc. 1852 

MUSIC   AND   MUSICAL    INSTRUMENTS 

American    Photoplayer    Co 1842 

Professional  School  of  Picture  Playing 1841 

PROJECTION    MACHINE    MFRS. 

De    Vry    Corp 1849 

Master   Machine  Tool   Co 1839 

Power,    Nicholas,     Co 1864 

Precision     Machine    Co 1863 

PROJECTION    SCREEN    MFRS. 

Gold    King    Screen    Co 1842 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1767 


NUTMEG    SENATE    VOTES    FOR    SUNDAYS 

Measure  Giving  Sabbath  Opening  Power  to  Local 
Authorities  Sweeps  Body  in  a  Rousing  Victory 


WITH  only  three  dissenting  votes 
the  Connecticut  Senate  on  March 
19  passed  a  bill  giving  local  au- 
thorities the  right  to  decide  for  them- 
selves whether  or  not  motion  pictures 
may  be  exhibited  in  their  respective 
communities  on  Sunday  evenings.  The 
bill  now  goes  to  the  house. 

Sacred  concerts  and  lectures  are  in- 
cluded under  the  provisions  of  the  bill, 
according  to  an  amendment  offered  by 
Senator  George  W.  Klett,  chairman  of 
the  judiciary  committee,  whose  hearty 
support  of  the  Sunday  bill  was  largely 
responsible  for  its  passage.  He  made 
an  extended  speech  on  the  Sunday  ques- 
tion, pointing  out  that  the  bill  was  in- 
tended to  legalize  the  exhibitions  now 
being  given  without  the  consent  of  the 
law. 

According  to  the  bill,  Sunday  show- 
ings are  auihorized  with  the  consent 
of  local  authorities  between  the  hours 
of  7  and  10.30  p.  m.    Violations  shall  be 


met  with  a  fine  of  not  less  than  $100  nor 
more  than  $500. 

Senator  Klett  informed  the  Senate 
that  between  10,000  and  12,000  persons 
were  accommodated  every  Sunday  night 
in  Hartford  theatres.  Senator  DeLaney 
volunteered  the  information  that  from. 
20,000  to  25,000  saw  the  movies  every 
Sunday  night  in   Bridgeport. 

One  of  the  most  interesting  factors  in 
the  support  of  the  measure  was  a  letter 
to  Senator  William  C.  Fox,  of  New  Lon- 
don, from  the  Groton  Iron  Works  urg- 
ing the  passage  of  Sunday  legislation 
for  the  benefit  of  the  4,000  employes 
of  that  company,  a  canvass  of  the  fac- 
tory having  indicated  an  unmistakable 
sentiment  for  Sunday  movies.  This  is 
proof  that  industry  recognizes  the  fact 
that  when  its  workers  frequent  the  mov- 
ing pictures  on  Sunday  night  they  are 
likely  to  appear  at  their  tasks  Monday 
morning  entirely  fit.  The  final  vote,  a 
rising  one,  had  only  three   dissenters. 


Rubbernecked  Deadhead 

Lands  in  Juvenile  Court 

AN  infant  hopeful  aged  nine  years 
and  bearing  the  name  Charles 
Sevrinski  has  broken  all  records 
as  the  champion  deadhead  of  picture 
theatres.  Chicago  claims  him,  not  be- 
cause she  is  proud  of  his  record,  but 
because  she  can't  help  it. 

The  other  day  he  met  his  Waterloo, 
when  Superintendent  of  Compulsory 
Education  W.  L.  Bodine  brought  him  be- 
fore Judge  Arnold  in  the  Juvenile  Court. 
This  is  how  Superintendent  Bodine  de- 
scribed the  youngster's  system  of  seeing 
moving  pictures  for  nothing: 

"He'd  wait  until  a  show  was  out,  mix 
with  the  crowd,  twist  his  head  round  and 
seem  to  be  coming  out,  but  in  reality 
would  be  walking  in." 

Judge  Arnold  ordered  him  sent  to 
the  parental  school  where,  it  is  hoped, 
his  neck  as  well  as  his  morals  may  be 
stiffened.  McQ. 


the  feature  with  his  attending  cardinals 
and  other  members  of  the  ecclesiastical 
hierarchy.  "Thais"  is  a  first  year  Gold- 
wyn  release,  and  the  first  screen  play 
in  which  the  illustrious  Mary  Garden 
ever  appeared. 

Through  Goldwyn's  representative  in 
Rome,  Anthony  Interrante,  whose 
brother,  Austin  Interrante,  is  connected 
with  the  sales  force  of  Goldwyn's  New 
York  Exchange,  the  showing  of  "Thais" 
has  been  arranged  for. 


Goldwyn's  "Thais"  To  Be 
Shown  to  Pope  Benedict 

WORD  has  reached  America  that 
the  fame  of  Goldwyn  has  pene- 
trated the  precincts  of  the  Vati- 
can in  Rome,  and  that  Pope  Benedict 
has  expressed  a  desire  to  see  a  presenta- 
tion of  Mary  Garden's  vivid  portrayal 
of  Thais.  This  Goldwyn  production  is 
the  first,  so  far  as  is  known,  ever  to 
be  shown  in  the  Vatican.  The  presenta- 
tion will  take  place  in  the  Sala  Pia  some 
time   in  April,  and  the   Pope   will  view 


New    Mexico    Is    Now   Prosperous. 

Dallas  film  exchanges  are  looking  up 
exhibitors  in  New  Mexico  following  the 
breaking  of  the  drought  in  certain  parts 
of  that  state  and  the  coming  of  a  period 
of  record-breaking  prosperity.  The 
eastern  part  of  the  state  is  considered 
as  in  Dallas  trade  territory. 

R.  D.  Bauer,  who  came  to  the  Dallas 
Pathe  branch  from  Cincinnati,  has  just 
returned  from  a  trip  along  the  New 
Mexico  line.  He  reports  that  business 
is  good,  and  he  has  been  making 
bookings. 


Gentry  Sues  Educational, 
Alleging  Contract  Breach 

THE  Gentry  Film  Company  has  filed 
a  suit  in  the  United  States  Dis- 
trict Court  against  the  Educational 
Films  Company  of  America  to  recover 
damages  amounting  to  $45,000  for  alleged 
breach  of  contract  for  failure  to  exhibit 
an  educational  film  entitled  "The  Story 
of  Coal."  _ 

The  plaintiff  company  claims  to  have 
made  arrangements  with  the  coal  oper- 


ators of  West  Virginia  to  produce  and 
release  a  screen  history  of  the  coal  in- 
dustry and  to  have  written  a  scenario 
for  a  photoplay  portraying  the  mining 
and  distribution  of  coal  to  be  exhibited 
by  the   defendant   company. 

The  failure  to  exhibit  the  film  is  said 
to  have  been  due  to  fear  that  the  ex- 
hibition of  the  picture  might  interfere 
with  the  prosecution  of  the  war,  and 
it  is  understood  that  the  Government 
officials  requested  that  it  be  not  ex- 
hibited publicly  during  hostilities. 


Association  Men  Attend 

Hearing  in  Harrisburg 

A  LARGE  number  of  the  officials  of 
the  producing  and  distributing 
companies  planned  to  attend  a 
hearing  to  be  held  before  Governor 
Sproul,  of  Pennsylvania,  at  the  State 
Capitol,  Harrisburg,  on  March  20,  in  re- 
gard to  the  proposal  for  moving  the 
headquarters  of  the  State  Board  of  Mo- 
tion Picture  Censors  from  Philadelphia 
to  Harrisburg. 

Arrangements  are  being  made  by  Gab- 
riel L.  Hess,  chairman  of  the  Censor- 
ship Committee,  for  the  party  to  leave 
on  the  6:04  train  Wednesday  afternoon 
over  the  Pennsylvania,  arriving  in  Har- 
risburg about  midnight.  Accommoda- 
tions have  been  reserved  at  the  Penn- 
Harris  Hotel. 

Chairman  Hess  has  requested  that  at 
least  one  official  of  each  important  pro- 
ducing and  distributing  company  should 
attend  the  hearing. 

The  arguments  on  behalf  of  the  in- 
dustry will  be  presented  by  President 
William  A.  Brady,  Chairman  Hess  and 
other  members  of  the  party  from  the 
National   Association. 


Says 


Mexico  Will  Soon  Be 
an  Attractive  Film  Field 

SENOR  D'ALARCON,  owner  of  many 
Mexican  theatres  in  El  Paso  and  in 
the  interior  of  Mexico,  reports  that 
with  the  stabilizing  of  conditions  in 
Mexico  many  American  film  men  are 
planning  to  enter  that  territory.  Most 
of  them  will  handle  special  feature  films, 
with  the  titles  altered  to  Spanish.  So 
far  as  he  could  learn  none  of  the  big 
film  companies  are  planning  to  enter 
the  Mexican  field  as  yet. 

Mexicans  like  battle  pictures  for  the 
most  part,  or  else  wild  west,  "six- 
shooter  stuff."  The  smaller  Mexican 
theatres  in  El  Paso  play  nothing  else 
but  hard  riding,  hard  shooting  and  hard 
drinking  films  to  the  delight  of  the 
hombre   from  across   the  border. 

There  are  a  number  of  quite  respect- 
able moving  picture  theatres  in  Mexico 
which  were  spared  by  the  revolution, 
Senor  D'Alarcon  says.  Most  of  them 
are  dark  for  months  at  a  time.  A  fea- 
ture film  will  in  almost  every  instance 
clean  up  at  a  peso  a  head  admittance. 


1768 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


FORQE    MAKES    FARCE    FOR    LOUISVILLE 

Bluecoats,  ("ailed  "Keystones,"  Live  Up  to  Title 
by  Staging  Traffic  Hold-Up  with  Drawn  Pistols 


tern  and  as  one  exchangeman  humorously 
put  it,  "No  ticket  no  washy." 


THE  Louisville  police  force  has  been 
the  victim  of  the  thousands  of 
moving  picture  fans  who  have 
become  well  used  to  the  antics  of  the 
policemen  in  the  Keystone  comedies. 
During  the  past  year  or  so  good  police- 
men have  been  scarce,  due  to  small 
wages  paid,  the  large  demand  for  men 
and  the  military  demand  for  strong, 
robust  chaps.  Some  youngsters  return- 
ing from  a  moving  picture  show  got 
into  an  argument  with  a  policeman  one 
night  a  few  weeks  ago,  and  some  clever 
repartee  was  fired  back  and  forth. 
Finally  the  youngsters  designated  the 
policeman  as  a  "Keystoner,"  and  he 
retaliated  by  arresting  them  on  a  "D 
and  D"  (drunk  and  disorderly)  charge. 
After  the  case  came  out  in  the  court 
the  city  as  a  whole  started  calling  its 
protectors  "Keystones."  Several  arrests 
were   made,  and  the  mayor   appealed  to 


kidding  the  police  force  in  editorials, 
cartoons,  etc.,  and  things  have  reached 
a  stage  where  all  police  information 
given  the  press  is  censored  by  an 
employed  newspaper  man,  who  wears  a 
police  badge. 

The  police  force  has  been  a  joke,  and 
according  to  some  of  the  editorials  on 
the  subject  the  local  force  has  pulled  a 
class  of  comedy  never  perfected  by  the 
Keystone  people.  It  is  alleged  that 
some  of  the  things  pulled  by  the  local 
force  would  prove  the  greatest  scream 
ever  placed  on  a  comedy  screen.  One 
of  the  best  stunts  was  when  two  officers 
got  "loaded"  at  a  bakers'  meeting  and 
held  up  traffic  at  First  and  Broadway 
with  drawn  guns  until  a  riot  call  was 
sent  in. 

Today  a  fine  or  a  sore  head  faces  the 
person  who  carelessly  calls  the  city 
guardians    by    the    famous    title    of    the 


the    public    and    the    newspapers    to    aid  comedy  cops.     Keystone  comedies  prob- 

him  in  preserving  order  and  the  author-  ably   have   never   received   better   adver- 

ity  of   his   "cops."     However,  the   news-  tising    in    any    city    than    they    have    in 

papers,   three   of   which   are   against  the  Louisville    during   the   past   few   months 

present    administration,    have    continued  as  a  result  of  this  outbreak. 


Harry  Carey  Portraying 

Cowboy  True  to  the  Life 

HARRY  CAREY  in  his  5,000-mile  tour 
of  the  country  visited  Kansas  City 
early  in  March  and  made  a  de- 
cided hit  with  the  people.  He  appeared 
in  every  theatre  in  the  city,  making  as 
many  as  eighteen  in  a  day  and  was 
followed  by  crowds  from  one  theatre  to 
another,  patrons  being  so  enthusiastic 
over  him  as  to  be  willing  to  pay  admis- 
sion price  over  and  over  in  order  to  see 
the  man  who  is  depicting  the  Western 
cowboy  as  he  really  is. 

In  an  interview  with  a  representative 
of  the  Moving  Picture  World  Carey 
stated  his  object.  "I  wish,"  he  said,  "to 
Jack  Londonize  the  Western  cowboy — 
that  is,  present  him  as  he  really  is  in 
life.  You  never,  out  West,  see  the  cow- 
boys as  he  is  shown  on  the  stage,  ex- 
cept where  a  tenderfoot  dresses  up  in 
the  East  as  he  thinks  a  cowboy  ought 
to  be  dressed  and  comes  out  to  be  the 
sport  and  butt  of  ridicule  for  the  genu- 
ine article.  My  aim  is  to  give  a  true,  a 
correct  picture  of  the  cowboy  as  he 
really  is,  a  sturdy,  manly  fellow,  totally 
unlike  the  one  we  see  in  comedies.  He 
has  his  distinctive  characteristics  and 
they  are  amusing  enough  without  exag- 
geration." 


Over  fifty  exhibitors  and  exchange- 
men  were  present,  and  the  meeting  was 
as  successful  as  that  in  Seattle,  where 
exhibitors  were  so  enthusiastic  on  the 
first  presentation  of  the  idea. 

On  Friday,  March  14,  executives  and 
trustees  of  the  Film  Board  of  Trade 
went  to  Portland  to  present  the  plans 
to  the  Oregon  exhibitors,  who  had  been 
called  together  to  meet  them  at  a  lunch- 
eon on  that  day.  Oregon  exhibitors 
were  also  enthusiastic,  and  it  is  thought 
that  this  is  to  be  the  most  successful 
organization  of  motion  picture  men  ever 
accomplished   in    the   Pacific   Northwest. 


Enthuse  Over  Film  Board's 
Campaign  of  Organization 

THE  Northwest  Film  Board  of  Trade 
of  Seattle  gave  its  second  luncheon 
of  the  series  it  has  inaugurated  for 
presenting  the  pian  of  organizing  ex- 
hibitors as  associate  members  of  the 
Board  of  Trade  on  Wednesday,  March 
12,  at  the  Tacoma  Hotel  in  Tacoma. 
The  order  of  procedure  was  similar  to 
that  of  the  luncheon  in  Seattle  the  week 
before.  J.  A.  Koerpel  acted  as  toast- 
master  and  Harry  Sigmond,  counsel  for 
the  board,  explained  the  details  of  the 
plan.  Various  exhibitors  of  Tacoma  and 
neighboring  towns  were  then  heard 
from,  and  finally  H.  G.  Rosebaum,  presi- 
dent of  the  Board  of  Trade,  gave  an 
address  of  welcome  to  the  exhibitors. 


St.  Louis  Exhibitors  Pay 
C.  O.  D.  Charges  Without  Ado 

THE  rules  regarding  C.  O.  D.  charges 
and  changes  in  booking  dates  went 
into  effect  in  St.  Louis  Saturday, 
March  15.  Few  exhibitors  complained 
about  paying  C.  O.  D.  charges. 

Many  exhibitors,  including  big  opera- 
tors such  as  Harry  Koplar,  Cella  and 
Tate  and  others  paid  their  film  bills 
without  any  objection  and  voted  it  an 
excellent  business  proposition,  inasmuch 
as  it  protects  the  legitimate  moving  pic- 
ture theatres  from  the  "fly-by-night" 
theatres  that  spring  up  from  time  to 
time  like  mushrooms,  get  credit  at  a 
local  exchange  and  then  are  unable  to 
pay  their  bills,  thereby  working  a  hard- 
ship against  the  legitimate  exhibitor, 
who  has   to   compete  against  him. 

The  question  of  paying  C.  O.  D.  by 
exhibitors  who  already  have  deposits 
was  discussed  seriously.  Some  exhibi- 
tors feel  that  the  deposit  would  cover 
their  liability,  which  would  give  them 
the  benefit  of  an  open  account.  But 
exhibitors  taking  this  stand  were  in 
the  minority  as  it  was  generally  agreed 
that  the  deposit  continues  to  be  recog- 
nized  as   an    evidence   of   good   faith. 

The  question  of  exchanges  conducting 
their  business  on  a  C.  O.  D.  basis  brought 
forth  lively  discussion.  Exchangemen 
content  that  the  exhibitor  gets  his 
money  in  cash  at  the  box  office,  rail- 
roads have  the  "pay-as-you-enter"  sys- 


Outing  Chester  Cameraman 
Journeys  to  South  America 

WO.  RUNCIE,  cameraman  for  Out- 
ing Chester  pictures,  produced  by 
*  C.  L.  Chester,  in  co-operation 
with  Outing  Magazine,  left  Wednesday 
for  an  extended  trip  through  South 
America  in  search  of  new  and  pictur- 
esque  material   for   the   screen. 

Mr.  Runcie's  trip  will  take"  him  into 
Mattogrosso  and  through  a  territory 
which  has  never  before  been  caught  by 
the  camera.  In  spite  of  the  value  of 
this  country  for  moving  picture  scenics, 
it  has  been  practically  untouched  by 
tourists  and  cameramen  because  of  the 
hardships  it  involves  and  the  dangers 
from  the  suspicious  natives  who  are 
resentful  of  the  presence  of  a  white 
man. 

His  pictures  will  include  a  trip  down 
the  famous  "river  of  Doubt,"  which  is 
identified  with  the  travels  of  the  late 
Theodore    Roosevelt. 

These  South  American  films  will  be 
added  to  the  series  of  Outing  Chester 
pictures  now  running  at  the  Strand  and 
released  throuhg  the  First  National  Ex- 
hibitors and  other  exchanges,  to  leading 
theatres    all    over    the    country. 


Garson  Back  on  Coast, 

Ready  for  New  Showing 

HARRY  GARSON,  the  producer  of 
"The  Unpardonable  Sin"  is  back 
on  the  Coast  again,  having  arrived 
in  Los  Angeles  March  17  after  one  of 
the  most  strenuous  weeks  in  his  career 
— turning  away  thousands  at  his  Broad- 
way-Strand Theatre  and  selling  terri- 
torial rights  up  into  the  hundred  thou- 
sands— and  all  this  done  in   Detroit. 

Mr.  Garson  returned  to  the  Coast  to 
look  after  his  Clara  Kimball  Young  in- 
terests and  to  put  on  "The  Unpardon- 
able Sin"  in  Los  Angeles,  when  it  will 
be  given  a  run  at  the  Majestic  Theatre 
at  dollar  and  a  half  prices.  As  soon  as 
this  is  fairly  launched  Garson  will  re- 
turn East  to  follow  out  his  policy  of 
exploiting  first  runs  in  the  principal 
cities  throughout  the  country. 

In  the  meantime  the  picture  is  play- 
ing to  capacity  at  the  Adams  Theatre 
in  Detroit,  where  it  began  its  first 
week's  run  at  this  house  and  its  third 
week   in    Detroit. 

Offers  continue  to  pour  in  for  state 
rights,  but  Garson  sits  tight,  not  being 
disposed  to  let  much  territory  get  away 
from  him.  H.  F.  Jans  bought  New 
Jersey,  and  will  open  the  picture  at 
Klaw  &  Erlanger's  Broad  Street  The- 
atre, Newark,  next  month.  Washing- 
ton, Oregon  and  Idaho,  and  Michigan 
and  Indiana  have  been  sold,  as  well  as 
New  York  State  and  all  foreign   rights. 

Miss  Young  has  just  completed  her 
first  picture,  "The  Better  Wife,"  which 
will  be  marketed  independently,  and  is 
already  laying  plans  for  the  next  pic- 
ture, which  will  be  from  a  play  that  is 
regarded  as  one  of  the  choice  theatrical 
properties.  This  will  be  given  a  monster 
production. 

Wililam  Randolph,  representing  Harry 
Garson,  announces  that  the  Friedman 
Film  Corporation  of  Minneapolis  has 
bought  Wisconsin,  Iowa,  Minnesota  and 
North  and  South  Dakota  at  a  price  said 
to  be  the  largest  ever  paid  for  that  ter- 
ritory. 


.March  29.  1  M  '  THE     MOVING     PICTURE    WORLD  1769 

FIVE    TRADE   PAPERS   COVER   FIELD 

Indorsement  of  Many  Exhibitors  Follows  Announced 
Purpose  of  First  National  to  Advertise  Only  in 
Those  Journals  Solely  Representing  the  Industry — 
Many  Men  Seem  to  Be  of  a  Single  Mind  On  This 

ied  branches  of  what  has  been  termed 


IK  publication  of  an  article  on  duplicated  adver- 
tising in  last  week's  MOVING  PICTURE  World  has 
aroused  great  exhibitor  interest.  The  story  we 
printed  was  an  expression  of  opinion  by  William  Sievers, 
of  St.  bonis,  brought  out  by  a  circular  letter  James  1). 
Williams  recently  sent  to  members  of  the  First  National. 
In  his  original  expression  Mr.  Williams  stated  that 
Firs!  National  had  decided  to  confine  its  advertising  ex- 
clusively to  live  trade  papers  representing,  exclusively. 
the  motion  picture  industry.  This  meant  that  First 
National  would  cut  out  the  general  theatrical  papers — ■ 
the  weeklies  devoted  to  vaudeville,  dramatics,  circus,  car- 


nix  al  and  other  al 
"the  legitimate." 

.Mr.  Williams  maintained  that  these  miscellaneous  pub- 
lications did  not  represent  the  moving  picture  industry  ; 
that  papers  devoted  exclusively  to  pictures  and  their  ex- 
ploitation deserved  the  financial  support  of  the  First 
National  to  an  exclusive  degree  because  they  are  pub- 
lished in  the  interest  of  picture  promotion  and  only  in 
the  interest  of  pictures.  Here  follow  letters  that  have 
come  in  from  picture  showmen  up  to  the  time  we  go  to 
press.  The  response  indicates  how  keenly  the  exhibitor 
appreciates  the  consistency  of  First  National's  decision. 


By  Harry  Crandall 

Owner  of  the  Metropolitan,  Crandall's, 
Knickerbocker,  Meade's,  Apollo, 
Savoy  and  Avenue  Grand  Theatres, 
Washington,    D.    C. 

GET  ready  for  the  big  clean-up!  It's 
bound  to  come  sooner  or  later,  for 
the  moving  picture  industry  is 
fast  waking  up  to  the  fact  that  adver- 
tising in  more  than  the  five  trade 
journals,  which  depend  entirely  upon 
the  industry  for  support,  is  not  speculat- 
ing— it's  wasting.  There  is  good,  plain 
common  sense  in  the  statements  by  Mr. 
Sievers  in  the  last  issue  of  Moving  Pic- 
ture World  concerning  the  practical 
restrictions  in  the  First  National  Ex- 
hibitors' Circuit's  trade  journal  adver- 
.  policy.  I  feel  confident  that  this 
limitation  of  its  advertising  to  the  five 
trade  journals  devoted  entirely  to  the 
film  industry  is  the  order  of  its  exhibi- 
tor members,  and  I  as  an  exhibitor  can 
say  to  them  as  exhibitors  that  they  have 
expressed  the  opinions  and  thoughts  of 
the  majority  of  our   fellow   exhibitors. 

Exhibitors  throughout  the  country. 
and  especially  film  franchise  owners, 
are  realizing  that  the  more  money 
wasted   l>v   distributors    ma  ces   them,  as 


a  body,  pay  just  that  much  more  for 
the  film,  or  detracts  that  much  from  the 
beaut}-,  impressiveness  or  attractiveness 
of  the  picture. 

Men  and  women  connected  with  the 
moving  picture  industry  have  no  time 
to  read  all  the  various  magazines  pub- 
lished, which  contain  special  depart- 
ments of  two  to  eight  pages  devoted  to 
their  business.  When  they  do  any  read- 
ing at  all  the  majority  peruse  only  the 
trade  journals  that  are  published  exclu- 
sively in  behalf  of  the  motion  picture 
industry. 

No    Time    to    Read    All    Magazines. 

True,  some  do  read  a  few  of  the  maga- 
zines devoted  to  the  theatre  and  other 
subjects,  supplemented  with  a  special 
"movie  trade  section"  in  the  back  of 
them;  but  it  is  a  sure  bet  that  if  they 
do  read  those  publications  they  will 
read  one  or  more  of  the  "big  five"  as 
well  if  they  are  any  sort  of  showmen. 
If  an  advertisement  appears  in  the  "big 
live"  trade  papers,  providing  it  is  attrac- 
tive and  well  written,  it  will  get  just  as 
much  attention  as  if  it  had  appeared  in 
every  little  paper  that  carried  a  story, 
of  course,  which  contained  flattering 
remarVs  about  the  film  to  accompany 
tie  ad  and   as  a  "sop"  to  the  advertiser. 


These  stories  almost  invariably  are 
written  by  the  press  agents  of  the 
various   distributing  companies. 

Exhibitor    Circulation     the     Basis. 

That  brings  to  mind  another  point : 
The  traitorous  way  some  of  the  "big 
five"  or  exclusive  moving  picture  trade 
journals    are    treating    the    exhibitors. 

Trade  journals  depend  entirely  upon 
the  industry  for  circulation.  So  far 
they  have  been  lucky  and  have  secured 
it.  Advertisements  always  follow  cir- 
culation of  the  right  class,  but  they  have 
"come  in"  in  more  than  usual  volume 
in  the  journals  devoted  to  this  business. 

Without  the  circulation  of  exhibitors 
these  publications  would  not  exist,  for 
it  is  to  attract  their  attention  that  98 
per  cent,  of  the  advertisements  are  in- 
serted. 

Thus  if  we  exhibitors  would  immedi- 
ately discontinue  our  subscriptions,  in 
a  month  or  so  we  might  see  the  stately 
World  become  the  Short  Story  World, 
with  a  cover  design  only  equaled  by 
that  of  Breezy  Stories.  The  News  might 
might  stay  in  the  trade  line  and  bear 
the  streamer  Machinist  Trade  News  on 
its  cover  and  the  Trade  Review  might 
set    up   competition    against   the    Moving 


Watchful  Moments  from  "The  Carter    Case."  ' 

Herbert   Rawlinson.  Margaret  Marsh  and  William  Pike  See  to   It  That  These  Stills  from   the  Oliver   Serial  Are    Well-Timed 


1770 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


Picture  Classics  as  the  Photoplay  Re- 
view. 

We  are  saving  them  from  that  fate, 
and  they  should  be  absolutely  certain 
that  at  all  times  they  are  treating  us 
exhibitors  fairly,  because  primarily  they 
are  indebted  to  us  for  their  existence. 
Must    Treat    Exhibitor    Fairly. 

By  "fairly"  it  is  mjeant  that  they 
should  give  us  the  real  truth  about  a 
picture.  No  guarded,  indefinite  state- 
ments to  keep  the  showman  in  doubt 
about  the  value  of  the  film;  no  big 
write-ups  for  the  large  advertiser,  and 
no  fake  stories  about  it  being  worthy 
of    drawing   big   box   office    receipts. 

A  fearless,  independent  trade  journal, 
devoted  entirely  to  the  moving  picture 
industry — that  is  the  ideal  of  the  real 
showman  of  Ameiica.  He  wants  a  trade 
journal  to  represent  him  in  the  mat- 
ters which  he  cannot  attend  to  in  person 
and  he  wants  and  expects  the  trade 
papers  he  reads  to  keep  good  faith  with 
him.      He   demands   first  consideration. 

At  the  present  time  a  warning  should 
be  issued  to  those  papers  that  are  try- 
ing to  fool  the  exhibitors.  They  think 
they  are  getting  away  with  it,  but  they 
are  mistaken.  It  might  have  worked 
once  or  twice.  The  showman  might 
have  booked,  on  their  recommendation, 
shows   that    are    no   good. 

Can't    Continue    to    Fool    Showman. 

At  the  present  time  they  cannot  fool 
the  exhibitors  and  get  away  with   it. 

Everyone  in  the  industry  knows  which 
publications  could  be  depended  upon 
some  time  ago  and  which  can  be  de- 
pended   upon    now. 

American  exhibitors  are  fast  losing 
faith   in    some   of   the   trade   journals. 

The  change  will  come  soon.  First  will 
come  the  weeding  out  of  magazines, 
then  of  the  so-called  news  in  the  sur- 
viving publications.  The  sooner  we  have 
the  grand  clearance  the  better.  We  ex- 
hibitors need  and  deserve  it,  and  we 
shall   have    it. 

Get  ready  for  the  grand  cleanup.  Its 
bound  to  come. 


By  J.  A.  Woolstenholm 

Owner  of  the  Majestic  Theatre,  Grand 
Island,  Neb.,  Who  Never  Reads  The- 
atrical Papers  With  Film  Depart- 
ments. 

THE  question  raised  by  the  First 
National  by  its  proposal  to  deviate 
from  customary  advertising  meth- 
ods and  confine  the  corporation's  expen- 
ditures for  advertising  space  to  a  few 
leading  trade  journals,  has  really  in- 
terested me.  Any  man  who  has  been  in 
business  as  long  as  I  have  knows  how 
many  opportunities  are  offered  to  spend 
money  for  advertising,  and  how  much 
of  this  money  is  wasted  because  the 
business  man  must  yield  to  a  lot  of  re- 
quests or  demands  because  of  personal 
pressure  brought  to  bear.  The  First 
National,  by  taking  a  stand  such  as  they 
have  against  waste  and  possible  extor- 
tion, have  my  best  wishes  for  their  suc- 
cess. 

Truth  to  tell,  I  would  prefer  it  if  there 
were  not  even  as  many  trade  journals 
in  the  field  as  there  are,  and  if  the  big 
producers  would  be  able  to  concentrate 
on  two  or  three.  I  have  subscribed  for 
three  trade  journals  for  a  long  time 
and  find  they  are  all  I  can  possibly  at- 
tend to.  If  there  were  no  more  than 
that  number  of  trade  journals,  a  man 
would  have  a  better  chance  of  covering 
the    field. 

Gets  What  He  Needs  From  Three. 
Publications  on  behalf  of  the  "legiti- 
mate," so  called,  that  carry  motion  pic- 
ture news  are  something  I  never  look 
at.  I  don't  consider  it  the  place  to  seek 
our  line  of  news.  I  suppose  such  publi- 
cations in  part  are  honestly  con- 
ducted, but  I  know  that  there  are 
cases  where  big  producing  companies, 
making  big  features,  and  organizations 
that  market  the  big  features,  are  more 
or  less  intimidated  by  unscrupulous  pe- 
riodicals and  forced  to  insert  advertis- 
ing in  these  for  fear  their  pictures  will 
be  knocked  otherwise. 

I  take  no  stock  in  moving  picture 
magazines  published  for  the   laymen.     I 


can  get  all  information  I  require  on  re- 
leases in  the  trade  journals.  The  three 
I  take  contain  criticisms  or  synopses 
of  most  all  pictures  released.  I  can 
look  up  releases  in  these  journals,  see 
what  sort  of  test  they  stood,  if  the 
scenarios  are  good  or  bad.  That  class 
of  news  you  never  get  out  of  the  ordi- 
nary magazines.  Another  important  fea- 
ture of  trade  journals  is  that  they  tell 
how  various  pictures  took  in  different 
parts  of  the  country. 

In  other  words  the  leading  trade 
journals  absolutely  cover  the  field.  They 
do  so  far  as  I  can  perceive  and  so  far 
as  I  am  interested,  at  least.  Then  why 
should  the  First  National  or  any  other 
broker  or  producers  spend  money  on  ad- 
vertising  in   other   mediums? 


Just  Suppose  a  Waiter  at  Your  Club  Tried  to  Poison  You 

And   You    Will   Get    a   Small    [dea    of   tin-   Fight    Harry    Morcy   Must   Wage   in   His 
Big   Vitagraph,  "Fighting  Destiny." 


By  Willard  C.  Patterson 

Manager  Criterion  Theatre,  Atlanta,  Ga., 
Who  Discounts  Flamboyant  Adver- 
tising As  Inconsistant  and  of  Little 
Value. 

IN  the  March  22  issue  of  the  World 
there  is  sounded  a  new  note  which 
is  thrice  welcome  to  the  exhibitors 
throughout  this  land.  First,  because  it 
is  a  definite  challenge  to  producers 
whose  merchandise  is  on  the  market ; 
second,  because  it  initiates  a  crusade 
against  indiscriminate  and  dispropor- 
tionate advertising;  and  third,  because 
it  offers  a  solution  to  one  of  the  grav- 
est problems  that  confronts  the  present 
day  exhibitor.  We  refer  to  the  First 
National's  trade  journal  advertising  pol- 
icy as  set  forth  by  J.  D.  Williams,  and 
the  illuminating  opinions  expressed  in 
Mr.  Sievers'  comprehensive  article. 

Conservation  and  concentration  are 
essential  factors  in  any  well  regulated 
business,  and  since  we  recognize  the 
motion  picture  industry  as  a  legitimate 
business  and  not  a  game  manifestly 
these  principles  should  apply.  The  dis- 
tressing fact  is  that  these  principles  do 
not  obtain  in  trade  journal  advertising. 
When  I  estimate  the  amounts  expended 
in  flamboyant,  indiscriminate  advertis- 
ing through  the  medium  of  motion  pic- 
ture trade  journals  I  am  constrained  to 
say  that  more  money  is  wasted  in  that 
channel  than  in  any  business  of  which 
I   have   knowledge. 

Cites  Unfair  Advertising. 

The  lack  of  proportion  in  exploitation 
of  pictures  has  come  about  through  the 
desire  of  each  manufacturer  to  set  a 
higher  value  upon  his  product  than  his 
competitor  has  attached  to  a  rival  pic- 
ture. Hence  it  is  that  the  trade  jour- 
nals— and  they  are  legion — will  simul- 
taneously announce  in  florid,  extrava- 
gant phrase  any  number  of  the  "great- 
est pictures  yet  produced."  For  the 
intelligent,  thinking  exhibitor  this  kind 
of  advertising  is  not  only  unnecessary; 
it  is  unfair.  Unfair  because  it  is  in- 
sincere. 

Not  only  should  trade  journal  adver- 
tising be  limited  as  to  the  number  of 
publications  designated,  but  inasmuch  as 
they  are  intended  primarily  for  the  ex- 
hibitor, the  advertising  matter  itself 
should  be  commensurate  with  the  value 
— the  box  office  value — of  the  picture 
which    it    exploits. 

I  thoroughly  agree  with  Mr.  Sievers  in 
his  "three  things  demanded  of  trade 
journals  selected:  They  must  be  rec- 
ognized leaders;  they  must  be  devoted 
exclusively  to  the  motion  picture  indus- 
try, and  they  must  be  publications  the 
news  columns  and  the  editorial  columns 


March  29.  1919 


THE    MOVING    PICTURE    WORLD 


1771 


of  which   are   not   influenced  by  adver- 
tising." 

Challenges    Exhibitor   Intelligence. 

And  I  will  go  further  than  this  and 
say  that  in  trade  journal  exploitation 
the  unadorned  announcement  of  the 
name  of  the  producer,  the  story  and  the 
star  is  adequate  for  the  average  exhib- 
itor to  determine  whether  a  picture  pos- 
sesses a  box  office  value.  The  extrava- 
gant, overbalanced,  top-heavy  advertise- 
ments reflect  upon  the  intelligence  of 
the  exhibitor  and  are  unworthy  of  the 
producer  who  is  capable  of  making  pic- 
tures  of   intrinsic   value. 

It  is  enough  to  ask  that  one  keep  in 
touch  with  the  motion  picture  industry 
through  leading  publications  devoted  ex- 
clusively to  the  interests  of  the  trade; 
it  would  be  unreasonable  to  suppose  that 
an  exhibitor  occupied  in  season  and  out 
of  season  with  varied  and  exacting  de- 
tails could  give  even  the  most  casual 
perusal  to  those  publications  whose  in- 
terests are  divided;  or  to  that  less 
worthy  class  whose  interests  are 
prejudiced. 

Fixing   the    Responsibility. 

There  is  a  certain  fine  sense  of  the 
fitness  of  things  that  should  govern  the 
publishers  who  concern  themselves  with 
the  exploitation  of  pictures.  But  back 
of  the  trade  journal  is  the  manufac- 
turer who  in  the  final  analysis  is  re- 
sponsible for  the  manner  in  which  his 
product  is  presented,  and  it  is  for  the 
producer  to  choose  those  mediums  for 
trade  journal  advertising  whose  exploi- 
tation will  maintain  the  integrity  of  his 
product  and  keep  faith  with  the  ex- 
hibitor. 


By  F.  R.  Smith 

Manager  Bijou  Theatre,  Fond  du  Lac, 
Wis.,  Who  Regularly  Subscribes  to 
Four  Out  of  the  Five  and  Believes 
Five    Is   Enough. 

IN  reference  to  the  First  National  Ex- 
hibitors' Circuit's  new  policy  of  trade 
paper  advertising,  wish  to  say  that 
we  think  the  policy  as  outlined  is  cor- 
rect. Why  any  company  should  feel 
it  is  necessary  to  use  more  than  the 
five  leading  publications,  is  beyond  us. 
Most  anyone  familiar  with  this  game 
can  easily  pick  these  five;  and  while 
exhibitors  may  take  other  magazines, 
there  is  not  one  worth  being  con- 
sidered an  exhibitor  that  does  not  have 
his  name  on  the  subscription  book  of  at 


least  one  of  the  five.  When  you  are 
sure  you  have  reached  a  man  once,  why 
repeat? 

Personally  we  take  four,  all  of  which 
we  consider  are  numbered  with  the  five. 
While  we  do  not  have  time  to  read 
through  each  one,  we  always  find 
enough  valuable  material  to  be  worth 
more  than  the  subscription  price.  There 
is  no  doubt  but  what  we  are  getting 
a  repetition  of  the  ads  in  these  jour- 
nals, but  we  doubt  if  the  average  thea- 
tre takes  this  number  of  publications. 


From  Family  Theatre 

Jackson,  Mich.,  the  Management  of 
Which  Names  the  Favorite  Four  and 
Passes  Up  the  Dramatic  and  Circus 
Papers. 

1  CANNOT  help  but  express  admira- 
tion for  the  stand  taken  by  the  First 
National  in  regard  to  trade  journal 
advertising.  It  is  a  policy  that  is  bound 
to  win  out,  and  one  which  film  produ- 
cers will  be  quick  to  see  the  logic  of 
and  follow  suit. 

We've  waited  a  long  time  for  some- 
one to  break  the  ice  and  make  a  stand 
such  as  the  First  National  has,  for 
we,  as  film  exhibitors,  are  sure  to  bene- 
fit indirectly.  There  are  four  trade 
journals  which  we  find  great  help  in, 
namely  the  Moving  Picture  World, 
Trade  Review,  News  and  Exhibitors 
Herald. 

The    Question    of    Confidence. 

These  wc  have  confidence  in,  while  the 
other  various  pamphlets,  trade  journals 
and  magazines  we  find  are  only  pub- 
lishing motion  picture  matter  and  ad- 
vertising as  an  auxiliary  and  are  taking 
no  live  interest  in  the  bettering  of  the 
motion  picture  industry,  but  are  after 
the  easy  dollars  they  can  pick  up.  Many 
a  good  picture  has  been  side  tracked 
and  killed  through  an  unauthentic  re- 
port or  an  amateurish  criticism  by  some 
so-called  motion  picture  editor  of  one 
of    these    promiscuous    publications. 

The  First  National  is  right.  Their 
stand  is  well  taken.  They  are  willing 
to  advertise  in  and  receive  just  criticism 
from  authentic  trade  journals  who  are 
honest  in  their  efforts  to  elevate  the 
motion   picture  business. 

This  is  the  age  of  the  specialist.  Get 
five  live  publications  who  specialize  ;n 
the  motion  picture  industry  and  stick 
to  them.  There  is  no  sense  in  having 
to  tear  through  a  gist  of  carnival   pub- 


licity, circus  matter,  vaudeville  and  legit- 
imate dramatic  articles,  etc.,  to  finally 
run  across  a  half  hearted  review  of  films 
and  advertising  matter  pertaining  to 
them.  Let  some  of  these  producers  cut 
their  advertising  space  out  of  these 
journals  ;ind  see  how  quickly  they,  the 
publications,  will  proceed  to  forget  that 
you  were  ever  in  existence. 

Appropriate  your  advertising  amongst 
the  five  best  publications  and  if  you 
have  more  money  to  spend  for  adver- 
tising, give  it  to  your  local  franchise 
holders  in  better  cuts,  screen  helps  and 
advance   notices. 

You're  on  the  right  track,  First  Na- 
tional, and  it  won't  be  long  before  you 
have   a    lot   of   company. 


By  J.  A.  Cornelius 

President  Cornelius  Amusement  Com- 
pany, Operating  the  Lyric  and  West 
End  Lyric,  St.  Louis,  Mo.,  in  which 
He  Favors  the  Innovation. 

THE  trade  journal  advertising  pol- 
icy of  the  First  National,  as  out- 
lined in  Moving  Picture  World  for 
March  22  by  William  Sievers,  of  St. 
Louis,  centainly  hits  the  nail  right  on 
the  head.  And  now  watch  the  sparks 
fly! 

The  article  by  Mr.  Sievers  is  excep- 
tionally well  done  and  it  certainly  cov- 
ers the  subject — not  only  from  the  yiew- 
point  of  the  First  National  but  from  the 
common  sense  angle  of  every  producer, 
exhibitor  and  others  of  the  motion  pic- 
ture industry.  As  I  see  it,  any  other 
policy  would  be  a  fallacy — a  useless 
waste  of  money. 

Like  the  First  National,  I  feel  that 
five  trade  journals  are  enough  to  rep- 
resent the  motion  picture  industry. 
Personally  I  take  the  five  leading  jour- 
nals. There  are  two  of  them  that  I 
read  first  and  very  carefully,  every  week. 
Then,  so  far  as  is  possible,  I  read  the 
other  three  in  the  order  in  which  they 
arrive. 

There  are  very  few  weeks  that  I  find 
the  time  to  read  all  of  them.  And  I  be- 
lieve that  the  great  majority  of  those 
in  the  industry  are  in  the  same  position, 
as  regards  the  reading  of  the  journals. 
There  is  no  question  but  what  we  need 
the  "Weeding  Out"  that  is  suggested 
in    the    article. 

There  are  too  many  papers  in  the  field 
and  too  many  that  are  entirely  without 
merit.      In    my   opinion,    a    strong   point 


Nazimova's  Coming  Metro,  "The  Red  Lantern/'   Is   Majestically   Staged. 

As  These  Sets  for  the  Picture  Directed  by  Albert  Capellani  Illustrate. 


1772 


THE  MOVING  PICTURE  WORLD 


is  made  as  regards  advertising  in  mag- 
azines that  are  devoted  to  amusements 
in  general ;  and  which  conduct  a  mov- 
ing picture  department.  I  believe  it 
would  be  a  waste  of  money  to  advertise 
in   such   periodicals. 

I  could  take  the  article  up  point  by 
point  and  agree  to  them,  but  there  is 
little  to  be  added.  First  National's  pol- 
icy well  deserves  the  indorsement  of 
every  exhibitor  in  the  country.  It  is 
economy  of  the   right  kind. 


By  Ellis  Bostick 

Manager  New  Strand  and  Merrill 
Theatres,  Milwaukee,  Wis.,  Who 
Advances  Some  Idea  on  Advertising 
in  General. 

I  READ  in  your  last  issue  that  the 
First  National  Exhibitors  Circuit 
has  restricted  its  trade  journal  ad- 
vertising to  the  five  mediums  that  are 
concerned  exclusively  with  the  motion 
picture  industry  instead  of  placing  ads 
in  the  dozens  of  magazines  clamoring 
for  such  business.  I  am  not  a  First 
National  Exhibitor,  but  I  certainly  in- 
dorse this  movement  on  its  part,  and 
believe  it  could  be  taken  up  with  safety 
and  great  economic  benefit  by  dozens  of 
other  companies. 

I  take  three  magazines  devoted  to 
the  motion  picture  business — and  I  read 
them.  Once  in  a  great  while,  for  read- 
ing on  the  train  or  something  like  that, 
I  buy  a  magazine  devoted  to  legitimate 
stage  affairs,  with  a  section  for  the 
movies  somewhere  in  the  back-  pages, 
but  I  never  buy  it  with  the  thought  that 
it  will  help  me  run  my  business,  or  that 
I  can  get  new  ideas  from  it.  I  think  my 
idea  of  trade  magazines  is  the  same  as 
that  of  other  average  exhibitors.  We 
read  the  leading  ones,  and  let  the  others 
accumulate  until  they  become  a  nuisance 
and  then  dump  them  in  the  waste  bas- 
ket. Certainly  the  movie  field  is  well 
covered    by    five    trade   journals. 

Reviews    Must   Be   Unbiased. 

The  reviews  in  a  trade  journal  should 
be  unbiased,  and  I  believe  they  are  in 
one  or  two  trade  journals.  They  are 
looking  for  business,  though,  and  can't 
come  right  out  and  rap  their  best  ad- 
vertisers, we  admit  that.  I  am  not 
troubled  by  criticisms,  though,  for  the 
fact  that  I  rarely  need  them.  My  two 
theatres  show  prereleases  most  of  the 
time,  and  the  trade  journals  come  out 
with  reviews  about  two  weeks  later.  But 
I  can  readily  appreciate  how  the  review- 
ers should  be  unbiased  for  the  benefit 
of   the   small   town    exhibitor. 

There's  another  point  about  adver- 
tising that  I  might  mention  at  this 
time.  I  think  the  most  useless  adver- 
tising for  motion  pictures  is  that  done 
in  magazines  which  are  "home  reading," 
that  is,  not  devoted  to  the  theatrical 
business  or  any  branch  of  it.  I  con- 
sider that  a  flat  failure  and  a  waste  of 
good  money.  The  company's  name  is 
brought  out,  it  is  true,  but  the  plays 
that  are  mentioned  will  perhaps  not 
reach  the  town  for  months  after  the  ad 
is  read,  and  it  will  be  forgotten,  or  the 
features  may  have  been  there  prior  to 
the  insertion  of  the  ad,  and  so  it  is 
worse  than  wasted — no  one  bothers  to 
read  it.  It  is  bad  enough  to  waste  ad- 
vertising on  magazines  devoted  to  all 
branches  of  theatrical  business,  but  ad- 
vertising in  "home  magazines"  is  a  dead 
loss. 

It  is  my  opinion  that  advertising  for 
a  certain  company  should  not  be  allotted 
to  a  big  advertising  concern  in  New 
York,    or    elsewhere,    to    place    ads    all 


through  the  United  States.  I  know  of  a 
case  like  that  which  happened  not  long 
ago.  A  company  came  here  to  Mil- 
waukee and  investigated  advertising 
rates,  found  the  cheapest  and  inserted 
the  ads  in  that  paper. 

When    Money    Was    Wasted. 

It  had  the  lowest  circulation  in  the 
city,  and  reached  people  who  never 
patronized  us  and  wouldn't  to  the  end 
of  time.  They  showed  up  a  lot  of  space 
they  had  secured — but  to  us  it  was 
worth  nothing. 

Another  company  invested  a  certain 
sum  of  money  here  two  years  ago  in 
advertising  a  certain  production.  They 
selected  the  third  rate  paper  in  the  city 
and  inserted  ads  day  after  day.  I  would 
rather  have  had  one  good  ad  in  the  first 
class  paper  of  the  city  than  ten  in  that 
paper. 

Besides  having  a  poor  advertising  me- 
dium, the  fellow  who  wrote  them  could- 
n't have  sold  snowshoes  in  Alaska 
through  those  ads.  Then  th-ey  raised  a 
howl  because  they  had  invested  all  that 
money  in  advertising  and  the  returns 
were  no  greater.  The  next  time  I  had 
a  feature  from  that  company  I  told  them 
to  give  me  just  one  third  of  the  money 
and  let  me  do  my  own  advertising.  I 
put  in  a  few  big  "punchy"  ads,  and  you 
should  have  seen  business  climb.  Local 
exhibitors  know  what  is  best  for  local 
conditions. 

No    Use    for    Billboards. 

Billboard  advertising  is  another  waste 
of  time  and  money.  People  aren't  go- 
ing to  heed  billboards,  they  want  to  see 
the  ads  in  their  daily  papers,  the  ads 
of  shows  in  town  that  day,  or  that  week 
— no   future  or  past   stuff.    * 

The  First  National  is  to  be  commended 
on  the  stand  its  exhibitor  owners  have 
taken  on  trade  journal  advertising.  Five 
magazines  devoted  exclusively  to  the 
motion  picture  business  covers  the  mo- 
tion picture  field  thoroughly,  and  money 
is  saved  that  can  be  devoted  to  the 
productions,   or   to   local    advertising. 


March  29,  1919 

Select  Has  Special  in 

"Bolshevism  on  Trial" 

BOLSHEVISM  ON  TRIAL"  is  the 
title  of  the  new,  timely,  special 
production  which  Select  Pictures 
Corporation  has  drawn  for  itself  from 
the  year's  big  attractions.  The  photo- 
drama,  as  its  title  implies,  deals  with  a 
burning  question  of  the  day — the  spread 
of  Bolshevism.  The  picture  is  not 
propaganda,  but  drama,  which  is  a  con- 
vincing addition  to  the  discussion  pro 
and  con  of  the   Bolshevistic  bogey. 

The  production  work  on  "Bolshevism 
on  Trial"  has  been  entirely  completed, 
and  this  feature  is  now  in  the  printing 
stage.  Select's  exchanges  throughout 
the  United  States  and  Canada  have  been 
authorized  to  accept  immediate  play 
dates.  No  release  date  is  being  set  as 
prints  will  be  furnished  to  the  first-run 
customers  as  fast  as  they  can  be  com- 
pleted, and  the  custom  of  first  come 
first  served  will  be  observed. 

President  Lewis  J.  Selznick  and  other 
officials  of  the  Select  corporation  are 
firmly  convinced  that  in  "Bolshevism  on 
Trial"  they  have  one  of  the  biggest 
special  productions  of  recent  years. 

Select  Pictures  will  be  the  first  in  the 
field  with  a  photodrama  dealing  with 
this  subject,  and  it  is  felt  that  exhibitors 
will  find  that  their  patrons  have  an 
enormous  interest  in  this  subject.  Every 
aid  that  can  be  extended  to  exhibitors, 
therefore,  has  been  planned,  and  the 
Select  officials  will  stand  behind  each 
presentation  and  endeavor  to  assist  the 
theatre  making  it  to  obtain  results  at 
the  box  office  commensurate  with  the 
importance  of  the  undertaking. 

Story   Taken    from    Dixon's   "Comrades." 

The  basic  story  from  which  "Bolshev- 
ism on  Trial"  was  fabricated  is  con- 
tained in  Thomas  Dixon's  successful 
novel,  "Comrades";  but  the  story  has 
been  adapted  and  developed  so  as  to 
meet  the  present  international  situa- 
tion. The  story  that  is  told  on  the 
screen  is  a  thrilling  human  drama  of 
Americans  of  the  average  type.  "Bolshev- 
ism on  Trial"  is  not  a  war  picture  and 
has  no  war  scenes  in  it.  The  scenes  are 
laid  in  a  community  on  this  side  of  the 
Atlantic,  not  in  Europe.  There  is  a  love 
story,  of  course;  but  aside  from  the 
human  touches  which  vivify  and  lighten 
the  dramatic  subject  through  the  entire 
length  of  its  six  reels  there  is  one  mov- 
ing, driving  theme,  which  pushes 
steadilv  on  from  start  to  finish,  and 
that  is  the  struggle  of  Bolshevism  to 
assert  itself  and  to  dominate.  How  the 
play  handles  this  is  best  left  to  be  told 
bv   the  reviewers. 

"Bolshevism  on  Trial"  was  produced 
by  the  Mayflower  Photoplay  Corpora- 
tion, of  which  Isaac  Wolper  is  presi- 
dent. Robert  Fraser,  Leslie  Stowe, 
Howard  Truesdell,  Valda  Valkyrien  and 
Ethel  Wright  are  prominent  members 
of  the  cast,  which  proves  itself  wholly 
equal  to  the  calls  made  upon  it  by  the 
story. 


Fay    Tincher 

doming   in  Christie  Comedies,  the  First   to 
Be  "Sally's  Blighted  Career." 


Hall    Announces   Another    Release. 

Frank  G.  Hall,  president  of  Independ- 
ent Sales  Corporation,  announces  as  the 
fifth  of  the  series  of  twelve  special  pro- 
ductions released  bv  Independent  under 
the  10-20-30  rentals,  a  screen  versiotrof 
Governeur  Mcrris'  novel.  "When  My 
Ship  Comes  In."  produced  under  the 
direction  of  Robert  Thornby  with  Jane 
Grey  in  the  featured  role. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1773 


NEW  ENGLAND  THEATRE  BOOM  IS  ON 

The  Waldorf  Theatre  Opens  on  Tremont  Street,  Boston, 
with  3,500  Seats — Gordon's  Central  Square  Theatre  in 
Cambridge  Has  2,500 — Starts  In  with  Publicity  Splash 


GREATER  BOSTON  has  just  dedi- 
cated two  new  motion  picture  the- 
atres. They  are  two  of  the  larg- 
est houses  in  Xew  England  and  have 
joint  seating  capacity  of  6,000. 

The  advent  of  two  new  theatres  in 
Greater  Boston  is  the  first  of  the  after- 
the-war  boom  in  the  motion  picture  in- 
dustry in  New  England.  More  than  a 
score  of  new  theatres  are  now  under 
construction,  having  been  held  up  by  the 
war.  The  resumption  of  building  opera- 
tions means  much  to  the  motion  picture 
industry. 

The  two  houses  are  the  New  Waldorf 
Theatre,  situated  on  Tremont,  near 
Berkeley  street,  in  the  south  end  of  Bos- 
ton, and  the  Gordon's  Central  Square 
Theatre  in  Cambridge.  Cambridge  is  one 
of  Boston's  greatest  residential  suburbs 
and  the  home  of  Harvard,  the  Massachu- 
setts Institute  of  Technology  and  Rad- 
cliffe  College   for  women. 

New  Waldorf  Seats  3300  Persons. 

The  New  Waldorf  is  owned  and  op- 
erated by  the.  Waldorf  Theatres  Cor- 
poration, the  members  of  which  are  con- 
nected with  the  Waldorf  chain  of  res- 
taurants, and  it  forms  one  of  the  chain 
of  theatres  to  be  operated  by  the  com- 
pany in  New  England.  Houses  have  al- 
ready been  opened  in  Waltham  and 
Lynn.  Hp.rry  E.  Jones  is  the  manager 
of  the  new   house. 

Possessing  one  of  the  largest  audito- 
riums in  this  part  of  the  country,  the 
house  seats  3,500  comfortably.  There 
are  twenty-six  loges,  and  in  the  rear 
of  the  orchestra  an  innovation  in  seat- 
ing arrangements  is  made  by  the  instal- 
lation of  large,  roomy  loges  with  great 
lounging  chairs.  Ample  rest  and  recre- 
ation rooms  are  installed  in  the  mez- 
zanine floor. 

The  entire  proceedings  of  the  opening 
day  were  donated  by  the  Waldorf  man- 
agement to  the  Mayor  Peters'  Enter- 
tainment Fund  for  the  Twentv-sixth  Di- 


vision of  New  England  troops,  due  back 
from  France  in  the  first  week  of  April. 
The  feature  picture  for  the  first  three 
days  was  Julia  Dean  and  Edwin  Arden 
in  "Ruling  Passions."  The  vaudeville 
bill  was  as  distinctive.  There  was  also 
a  news   and  a  comedy  reel. 

The  feature  for  the  last  three  days  of 
the  week  was  Mitchell  Lewis  in  "The 
Code  of  the  Yukon."  The  house  gets 
10  and  20  cents  for  the  afternoon  and 
10.  20  and  30  cents   for   evening. 

There  is  an  orchestra  under  the  di- 
rection of  Flora  G.  Schrieder. 

Gordon's    Uses    Publicity   Splash. 

Gordon's  Central  Square  Theatre  in 
Cambridge  opened  after  one  of  the  best 
publicity  campaigns  ever  given  a  new 
theatre  in  New  England.  For  over  a 
week  the.  leading  daily  papers  carried 
a  200-line  single-column  advertisement 
each  day  telling  in  detail  the  different 
features  of  the  new  theatre.  For  in- 
stance, the  opening  told  of  the  architec- 
tural beauty  of  the  theatre,  the  second 
the  magnificent  organ,  the  third  the  ven- 
tilating system,  the  most  modern  ever 
installed  in  a  Boston  theatre,  etc.  These 
advertisements  were  given  good  space 
in  the  dramatic  pages  of  the  papers  and 
resulted  in  tremendous  interest  in  the 
new  house. 

The  opening  program  of  the  house 
was  a  particularly  strong  one.  By  spe- 
cial arrangement  the  house  got  the  first 
release  for  Boston  of  Rex  Beach's  Alas- 
kan drama,  "The  Brand."  The  vaude- 
ville bill   also   was   excellent. 

There  is  a  complete  change  of  pro- 
gram in  this  house  twice  a  week.  Two 
shows  are  given  daily,  one  at  2  and  the 
other  at  8.  Saturdays  there  is  a  con- 
tinuous performance  from  1  to  10:30  p. 
m.  Seats  are  reserved  a  week  in  ad- 
vance. A  feature  is  a  free  automobile 
parking  space. 

The  new  theatre  is  a  gem  of  modern 
architecture    inside    and   out.      The    floor 


of  the  vestibule  is  marble;  the  beauti- 
fully decorated  dado  shows  scenes  of 
the  Italo-Austrian  battle  front;  above 
the  dado  are  the  wall  pilasters,  between 
which  alternate  plaster  arabesques  and 
the  display  frames  for  coming  attrac- 
tions. 

Auditorium    a    Blaze   of   Color. 

Opening  from  the  vestibule  is  the 
lobby,  extending  80  feet  to  the  foyer. 
The  style  is  Italian  renaissance  and  the 
exquisite  color  scheme  is  Pompeiian  in 
character.  The  auditorium  is  vast,  100 
feet  by  120.  There  are  2,000  comfortable 
chairs  on  the  first  floor.  The  expanse 
of  the  walls  is  divided  at  intervals  by 
beautifully  paneled  pilasters,  relieved  by 
tapestries  of  great  size,  done  after  old 
Flemish  originals.  The  proscenium  arch 
is  a  splendid  gold  frame,  while  the  ceil- 
ing is  in  great  panels,  a  perfect  blaze 
of  color. 

One  of  the  features  of  the  house  is  its 
organ,  claimed  to  be  the  finest  ever  in- 
stalled in   a   motion   picture  theatre. 

The  motion  picture  booth  is  equipped 
with  the  most  improved  projector,  one 
designed  to  eliminate  the  "flicker"  and 
throw  the  brightest  sort  of  a  picture 
upon  the  screen. 

The  heating  and  ventilation  are  unique, 
the  air  being  washed  and  filtered  and 
delivered  through  the  legs  of  each  chair. 
Then  it  is  drawn  to  the  roof  by  powerful 
fans,  assuring  the  most  healthful  condi- 
tions. 


Buchanan    Joins    Goldwyn. 

Thompson  Buchanan,  playwright,  has 
joined  the  Goldwyn  Pictures  scenario 
department,  arriving  during  the  past 
week  in  Los  Angeles  to  take  up  his  new 
affiliation. 

Mr.  Buchanan  has  had  years  of  train- 
ing in  the  drama  and  as  a  dramatic 
critic  on  three  of  the  newspapers  of  his 
native    city,    Louisville,    Ky. 


"Getting   Mary   Married"   Isn't   "Experimental   Marriage"  at  All, 

For   .Marion    Davies,  Seen   on   the   I >of t   as   the   I'lunarriid    Mary,       Dotucdly    Refuses   All    Entreaties 

the    Experimental    Role    in    the    other    Select    Feature. 


Constance   Talmadge  Has 


1774 


THE    MOVING    PICTURE    WORLD 


March  29.  1919 


JOHNSON   RETURNS    TO    CANNIBAL    ISLES 

Finely  Equipped,  Explorer  and  Wife  to  Repeat  on 
Maneaters  and  Show  Them  Own  "Feature  Pictures" 


MARTIN  JOHNSON,  the  daring 
traveler-explorer  and  motion  pic- 
ture producer,  is  going  "back  to 
the  Cannibals!"  Mrs.  Johnson,  as  on 
the  occasion  of  her  husband's  previous 
journey  to  the  little  known  islands  of 
the  South  Seas,  will  once  more  accom- 
pany him.  The  Johnsons  will  start  on 
what  they  confidently  expect  will  prove 
to  be  a  three-year  trip,  fraught  with  all 
manner  of  dangers  at  the  hands  of  the 
cannibal  savages  of  the  South  Seas  and 
the  wild  bushmen  of  the  back  country 
of  the  Malaita,  Monday  afternoon, 
March   24. 

At  Chicago,  Mr.  and  Mrs.  Johnson 
will  make  a  brief  stop  and  will  person- 
ally appear  at  the  Randolph  Theatre, 
where  the  "Martin  Johnson"  pictures 
are  the  current  attraction.  The  next 
stop  will  be  at  Independence,  Kansas, 
the  "home  town"  of  the  Johnsons. 
Thence  a  brief  stay  at  Kansas  City,  and 
then  on  to  Los  Angeles,  where  the  trav- 
elers will  visit  the  producing  units  of  the 
Robertson-Cole  Company,  which  has 
general  charge  of  the  distribution  of  the 
Martin    Johnson    pictures. 

Even    Better    Results    This    Time. 

At  San  Francisco,  the  Johnsons  will 
be  the  guests  of  Mrs.  Jack  London.  It 
will  be  recalled  that  Mr.  Johnson  was 
a  member  of  the  original  crew  that 
sailed  from  the  Golden  Gate  harbor  on 
the  schooner  Snark,  that  memorable  and 
historic  adventure  that  Jack  London  en- 
gineered and  which  awakened  the  ad- 
miration of  the  English-speaking  world. 

Martin  Johnson's  previous  trip  to  the 
South  Seas  was  largely  preparatory  for 
this  present  visit.  He  now  knows  just 
what  spots  he  wants  to  visit,  just  what 
tribes  he  wants  to  investigate,  just  what 
facilities  will  be  at  his  disposal  for  the 
successful  conclusion  of  his  efforts  and, 
above  all  else,  he  knows  exactly  the 
things  he  will  have  to  take  with  him  to 
make  his  journey  one  of  actual  results. 

Not  the  least  adventuresome  part  of 
the  Johnsons'  journey  will  be  their  visit 


to  old  Chief  Nagapate,  the  most  noted 
as  well  as  the  crudest  of  South  Sea 
island  chieftains.  When  the  Johnsons 
previously  visited  the  country  of  the 
Big  Numbers,  over  which  Nagapate 
rules,  they  were  virtually  made  cap- 
tives, their  motion  picture  cameras, 
three  in  number,  were  confiscated,  al- 
though   by    sheer   good    luck    they    later 


Mrs.  Martin  Johnson 

Who    Says    She    Feels    Safer    Among    the 

South  Sea  Cannibals  Than  on 

Broadway. 


Martin  Johnson 

Daring  Explorer,  "Whose  Cannibal  Pictures 
Made  Film  History. 

had  one  restored  to  them,  while  their 
very  lives  were  threatened.  But  for 
the  timely  arrival  of  a  British  man  of 
war  in  the  nearby  harbor  there  would 
not  be  any  Martin  Johnsons  alive  to- 
day and  Nagapate  would  have  good  gas- 
tronomical  cause  to  remember  the  day 
and  date  of  the  arrival  of  the  white  peo- 
ple in  his  wild  country. 

Nagapate    to    See    Own    Features. 

On  his  forthcoming  visit  to  the  South 
Seas,  Johnson  proposes  once  more  to 
visit  the  country  of  the  Big  Numbers, 
pay  his  respects  to  old  Nagapate,  and 
set  up  in  front  of  the  chieftain's  palm- 
sheltered  hut  a  screen,  and  project  a 
motion  picture  of  Nagapate,  surrounded 
by  a  number  of  his  tribesmen,  just  as  the 
camera  caught  them  almost  two  years 
ago.  Mr.  Johnson  opines  that  if  it  does 
not  frighten  the  life  out  of  Nagapate, 
at  least  it  will  have  the  effect  of  making 
him  be  a  "good  boy"  and  treat  his  white 
visitors  with  more  respect  than  he  did 
when  they  last  called  upon  him. 

Taking  Along  Special   Equipment. 

Mr.  Johnson,  in  discussing  his  equip- 
ment, said:  "All  of  our  motion  picture 
cameras  have  been  made  to  order,  with 
special  apparatus  for  tropical  photog- 
raphy. They  are  made  of  special  met- 
als to  resist  the  humid  atmosphere,  and 
have  special  dissolves  and  improvements 
that  will  enable  me  to  'shoot'  in  all 
sorts  of  atmospheric  and  other  condi- 
tions. Then,  too,  I  shall  have  special 
lenses  for  microscopic  work,  so  that  I 
shall  be  able  to  get  a  celluloid  record 
of  the  small  insects  and  flora.     I  shall 


have,  too,  long  distance  lenses  for  pho- 
tographing long  shots  while  a  special 
apparatus  will  enable  me  to  get  pictures 
of  the  animal  life  under  the  seas  around 
the  coral   reefs. 

"One  of  the  novel  features  of  my 
equipment  will  be  a  projection  machine 
and  screen  by  the  use  of  which  I  shall 
be  able  to  project  our  pictures  when- 
ever we  may  care  to  do  so.  I  shall  also 
take  with  me  a  number  of  films,  largely 
travel  and  'trick'  pictures,  which  we 
shall  project  to  the  amazed  and  delight- 
ed eyes  of  the  savages." 


First  National  to  Handle 

Christie  Films  in  Canada 

CLOSING  a  short  but  effective  tour 
of  the  northwest  last  week,  Charles 
H.  Christie,  of  Christie  Films,  re- 
turned to  the  Los  Angeles  studio  an- 
nouncing that  among  a  number  of  im- 
portant negotiations  closed  Christie 
films,  including  the  newly  accounced 
Christie  Comedies,  had  been  sold  to  the 
First  National  Exhibitors'  Exchange 
through  the  main  Canadian  office  at 
Vancouver,  British  Columbia,  for  all  of 
Western*  Canada. 

This  deal  makes  possible  the  branch- 
ing out  of  Christie  Comedies  in  Can- 
ada, which,  since  both  Al  E.  and  C.  H. 
Christie  are  Canadians,  has  long  been 
felt  desirable,  but  due  to  war  condi- 
tions has  been  held  in  abeyance  for 
many  months. 

The  first  shipment  of  one-reel  come- 
dies will  be  made  immediately,  and  the 
first  of  the  two-reel  specials  will  go  to 
Canada  about  April  15. 


Rollin    Sturgeon    Joins    Universal. 

Rollin  Sturgeon,  a  well-known  direc- 
tor, has  joined  the  Universal  ranks,  and 
is  to  start  work  on  Priscilla  Dean's  next 
vehicle. 

It  was  originally  intended  to  have 
Tod  Browning  produce  the  next  Dean 
story,  but  due  to  the  fact  that  this 
director  is  now  engaged  in  producing 
Mary  MacLaren's  newest  film  play, 
"Prairie  Gold,"  and  will  not  have  it  com- 
pleted as  soon  as  he  had  expected  Mr. 
Sturgeon  was  given  the  honor. 


Ben    Alexander    and    His    Seven    Puppy 
Loves 

Play    an    Important    Part   rtn    Exhibitors 
Mutual,  "The  Turn  in  the  Road.' 


March  29.  1919 


THE    MOVING    PICTURE    WORLD 


1775 


BLUE  MONDAY  FOR  PENNSY  BLUE  LAWS 

Many  Prominent  Men  Speak  in  Favor  of  the 
Rorke  Measure  Permitting  Shows  on  the  Sabbath 


PROPONENTS  of  the  Rorge  bill  to 
amend  the  Sunday  "blue  laws"  of 
Pennsylvania  repeatedly  scored  over 
their  opponents  at  an  open  meeting  held 
Monday,  March  10,  in  the  City  Hall, 
Philadelphia.  The  court  room  was 
crowded  and  advocates  of  both  sides  of 
the  controversy  overflowed  the  isles,  the 
space  in  front  of  the  judge's  bench  and 
even  the  jury  box  itself.  The  religious 
element,  which  is  strongly  opposed  to 
the  passage  of  the  bill,  had  the  prepon- 
derance of  numbers.  The  Rev.  L.  L. 
Mutchler,  president  of  the  Philadelphia 
Sabbath  Association,  who  is  leading  the 
opposition  to  the  bill,  had  a  large  select 
party  ready  and  filled  all  the  available 
seats  and  thereby  prevented  any  regular 
popular  assemblage.  The  body  of  cler- 
gymen present  represented  Lutherans, 
Baptists  and  other  Protestants  while  the 
Catholics  have  so  far  voiced  no  oppo- 
sition. 

Throughout  the  stormy  scenes  which 
marked  the  hearing  while  the  opponents 
of  the  measure  impugned  the  motives  of 
the  sponsors  of  the  act,  the  following 
facts  were  brought  forth  in  favor  of 
the  amendment.  Arguing  for  the  bill 
Edward  Bok,  editor  of  the  Ladies  Home 
Journal,  spoke  feelingly  of  the  splendid 
exploits  of  the  foreign  born  soldiers 
who  gave  their  blood  and  their  lives 
for  the  cause  of  American  democracy 
in  reply  to  Dr.  Grammer's  insinuations 
about  foreigners  from  the  land  of  Bol- 
shevism as  being  the  chief  supporters 
of  the  bill.  Mr.  Bok  stated  that  out  of 
seventy  editorials  appearing  in  the  lead- 
ing newspapers  of  the  state  about  the 
bill  only  two  were  against  it,  thereby 
proving  also  that  the  public  sentiment 
stands  behind  it.  What  the  public 
wants  at  this  time  he  stated  was  not 
"blue  laws,"  but  red,  white  and  blue  laws. 

Judge  Bonniwell  Strong  for  Bill. 

Judge  Eugene  Bonniweil,  late  demo- 
cratic canditate  for  Governor,  also  made 
a  strong  plea  in  favor  of  the  bill  and  in 
reply  to  one  of  the  speakers  of  the  op- 
position, said :  "The  intemperance  of 
the  speeches  of  the  professing  Chris- 
tians who  talked  here  this  afternoon  de- 


stroyed any  weight  their  arguments 
might  have.  I  am  shocked  and  amazed 
at  the  discrimination  shown  by  native 
Americans.  The  question  of  American- 
ism covers  bitter  memories.  I  challenge 
the  man  who  says  that  the  'blue  laws' 
represent  the  spirit  of  America  today. 
I  have  heard  the  Philadelphia  orchestra 
slandered.  I  have  heard  another  speaker 
(Dr.  Mutchler)  lay  a  scurrilous  tongue 
on  Commander  Payne,  who  had  spoken 
in  favor  of  the  bill  and  told  about  the 
orderly  character  of  Sunday  baseball 
games  among  the  sailors.  It  is  narrow 
Puritanical  creed  of  life  that  restricts 
personal  liberty." 

Pennsylvania  Sole  Backer  of  Blue  Laws. 

Other  speakers  in  favor  of  the  Rorke 
bill  were  Dr.  Richard  H.  Hart,  Alexan- 
der Van  Rensselaer  and  Assistant  Dis- 
trict Attorney  Maurice  Speiser.  The 
latter  said  that  thirty-five  states  now 
have  Sunday  amusements  and  thirteen 
states  still  bar  them.  Pennsylvania,  he 
said,  is  the  only  state  of  any  size  or  im- 
portance where  blue  laws  have  not 
either  been  repealed  formally  or  are 
openly   violated. 

The  opponents  of  the  bill  had  a  for- 
midable array  of  prominent  men  and 
representatives  of  powerful  organiza- 
tions, among  whom  were  Provost  Edgar 
Fahs  Smith,  of  the  University  of  Penn- 
sylvania; Dr.  John  P.  Garber,  superin- 
tendent of  schools,  and  the  Rev.  Russell 
H.  Conwell,  president  of  the  Temple 
University;  the  Rev.  W.  E.  Chalmers, 
education  secretary  of  the  American 
Baptist  Publication  Society  and  the  Rev. 
Rufus  W.  Miller,  secretary  of  the  Sun- 
day School  Board  of  the  Reformed 
Church.  Dr.  Grammer  began  by  making 
an  energetic  protest  against  being  com- 
pelled to  argue  the  Rorke  bill  before 
the  reasons  for  its  passage  had  been 
heard.  "We  are  entitled  to  fair  play," 
said  Dr.  Grammer.  "Those  in  back  of 
this  bill  should  give  their  reasons  first. 
We  who  were  born  in  America  deeply 
resent  that  people  who  have  recently 
come  to  these  shores  from  lands  over- 
run by  Bolshevism  should  ask  us  to  ac- 
cept    their     customs.       This     especially 


when  they  only  belong  to  a  class  of  en- 
tertainers. The}'  ought  to  keep  a  mod- 
est silence."  He  also  stated  that  he 
spoke  for  the  actors  of  America,  such 
actors  as  John  Drew  and  others,  be- 
longing to  the  Actors  Equity  Associa- 
tion, who  have  asked  that  organization 
to  resist  Sunday  amusements.  He  also 
said  that  money  seekers  have  found 
that  they  can  make  money  on  this  day 
of  rest  and  that  the  move  springs  from 
alien    sources. 


Western  Pennsylvanians 

Favor  Sunday  Opening 

AT  a  largely  attended  meeting  of 
the  county  chairmen  of  the  Cam- 
paign Committee  of  the  Moving 
Picture  Industry,  Western  Division  of 
Pennsylvania,  held  in  the  Westinghouse 
Building,  Pittsburgh,  Sunday,  March  9, 
it  developed  that  there  apparently  is 
little  opposition  to  the  proposition  of 
opening  picture  shows  on  Sunday  and 
the  outlook  is  good  for  favorable  action 
on  the  part  of  the  Legislature  and 
Senate. 

Exhibitors  from  a  majority  of  the 
twenty-five  counties  which  make  up  the 
western  division  attended  the  meeting. 
Manager  Leo  Levison,  of  the  Pitts- 
burgh Select  office,  presided.  If  the 
state  goes  as  Allegheny  County  does, 
he  said,  Sunday  "movies"  are  assured. 
This  district  he  declared  to  be  pre- 
dominantly in  favor  of  entertainment 
on  the  seventh  day.  When  he  asked 
the  assembled  managers  whether  they 
had  come  into  contact  with  any  con- 
siderable opposition  to  the  idea  in  their 
communities,  they  assured  him  that 
there  was  little  except  in  the  quarter 
from  which  it  might  be  expected. 

Mr.  Levison  told  of  the  open  forum 
of  the  Civic  Club,  Friday,  March  7,  at 
which  the  matter  was  thrashed  out,  and 
he  said  that,  if  it  was  to  be  taken  as 
a  criterion  of  the  opposition,  there 
would  be  easy  sailing  for  Sunday  movies. 
J.  P.  Sipe,  a  representative  of  the  Mo- 
tion Picture  Operators'  Union,  gave  as- 
surance that  organized  labor  could  be 
relied  on  to  favor  any  measure  which 
gave  greater  social,  education  and  rec- 
reational opportunities  to  the  public, 
no    matter   what   the    day. 

To  Get  Signatures  of  Patrons. 

Plans   were    laid   for   obtaining   signa- 


E.  K.  Lincoln  and  Clara  Joel  Are  the  Center  of  the  Maelstrom  of  "Virtuous  Men." 

Even  as  They  Are  Shown,  Banked  by  Battle,  in  the  Above  Scenes  from  the  S-L  Production. 


1776 


THE     MOVING     PICTURE     WORLD 


March  29,  1919 


tures  of  movie  patrons  to  a  pledge  card 
which  asks  the  Legislature  to  act  favor- 
ably upon  the  Rorke  Bill,  which  allows 
Sunday    entertainments    and    concerts. 

Several  of  the  managers  spoke  of  the 
difficulties  that  may  be  expected  in  deal- 
ing with  the  legislators.  M.  Feitler,  a 
Pittsburgh  manager,  suggested  that  each 
manager  make  it  a  point  to  determine 
the  standing  of  the  representative  of 
his  district  on  the  bill.  C.  M.  McClos- 
key,  of  Uniontown.  suggested  that  it 
would  be  more  expedient  for  the  organi- 
zation as  such  to  treat  with  the  legis- 
lators. "These  men  have  to  take  or- 
ders," he  said.  A  distinct  difference  of 
opinion  cropped  out  at  this,  and  the 
legislators  were  both  defended  and  at- 
tacked. Mr.  McCloskey  said  that  the 
picture  operator  who  turned  the  crank 
in  his  house  for  nine  years  is  now  a 
member  of  the  Legislature. 

Committee  Moves   Its   Headquarters. 

The  Campaign  Committee  has  moved 
its  headquarters  from  the  third  to  the 
fourth  floor  of  the  Westinghouse  Build- 
ing, Pittsburgh.  The  new  office  has 
many  advantages  over  the  old  one,  chief 
among  which  are   increased  floor  space. 

Pittsburgh  Rorke  Bill 

Hearing  Also  Disorderly 

DURING  a  heated  meeting  in  the 
Pittsburgh  Chamber  of  Commerce 
on  Monday,  March  17,  at  which 
both  factions  appealed  to  a  legislative 
committee  which  has  under  considera- 
tion the  Rorke  bill,  hisses,  jeers,  mock- 
ing groans,  defiant  contradictions  and 
lusty  cries  of  "Throw  him  out!"  and 
"Law-breaker"  were  a  few  of  the  re- 
wards speakers  for  Sunday  movies  drew 
from  the  opponents  of  the  proposed 
changes   in   the  Pennsylvania  blue  laws. 

The  actions  of  the  opponents  of  the 
bill,  mostly  church  people,  was  disgrace- 
ful to  say  the  least.  The  disorder  arose 
when  John  E.  Laughlin,  an  attorney, 
remarked  that  "This  is  not  a  moral 
question."  Instantly  up  went  a  chorus 
of  yells.  Laughlin  waited.  The  noise 
grew.  From  all  sides  came  derision. 
With  difficulty  Chairman  Rorke  quieted 
the  room. 

Albert  St.  Peter,  announced  as  a 
speaker  for  the  millworkers,  showed  a 
moving  picture  of  the  kind  he  said 
would  be  shown  on  Sunday  evenings. 

"Employers,"  he  said,  "are  hoping 
movies  or  some  other  entertainment  of 
an  educational  nature  will  be  permitted 
Sunday  evenings  and  believe  some  such 
relaxation  will  become  necessary  when 
the    nation    goes    dry." 


followed  by  legisaltion,  make  Sunday 
shows  unlawful.  It  is  also  said  that  the 
petitions  are  not  meeting  with  favor 
even  with  the  churchgoers. 


Ohio's  Local  Option  Bill 

Backed  by  Multitudes 

THE  Miami  Valley  Exhibitors 
League  at  Dayton  is  doing  good 
work  in  conjunction  with  the  Ohio 
State  Screen  League  in  putting  over  the 
Banker  bill,  which  will  give  local  option 
to  the  several  cities  in  regards  to  Sun- 
day pictures.  Sunday,  March  16,  was 
the  first  day  that  petitions  were  pre- 
sented to  the  people  and  with  the  con- 
certed effort  oi  all  local  theatre 
managers  over  twenty-five  thousand  sig- 
natures were  secured  which  will  be  sent 
to  local  Senators  and  Representatives 
urging  the  passing  of  the  Banker  bill 
No.  270. 

It  is  said  that  there  are  many  churches 
in  Dayton  that  are  having  petitions 
signed   which   would,   if   their   plea   were 


Ministers   Protest   Sunday   Bill. 

Members   of   the   Cleveland    Ministers' 
Union    have    adopted    a    resolution    pro- 


testing against  "the  bill  pending  in  the 
Ohio  Legislature,  legalizing  Sunday  pic- 
ture shows.  The  resolution  asks  mem- 
bers of  the  Cuyahoga  county  legisla- 
tive delegation  to  oppose  the  bill  and 
urges  "societies  interested  in  maintain- 
ing a  high  spiritual  and  moral  tone  to 
seek  the  aid  of  legislators  in  the  fight 
against    the    bill.  ' 


SUNDAY    BILL  HAS  CHANCE    AT  ALBANY 

New  York  Legislature  Inclined  to  Look  Favorably 
on  Measure — Outcome  Hampered  by  Two  Other  Bills 


Albany,  March  18. 

WHETHER  or  not  the  Sunday  mo- 
tion picture  bill  will  be  reported 
out  of  the  committee  will  be  set- 
tled this  week,  according  to  Senator 
Charles  W.  Walton,  chairman  of  Codes 
committee.  According  to  Senator  Wal- 
ton, there  is  at  present  some  hitch  in 
regard  to  reporting  out  the  bill,  due  to 
the  fact  that  at  the  time  ot  the  hearing, 
two  bills,  the  Foley  bill  and  the  Thomp- 
son bill,  were  really  considered  and  to- 
day one  of  the  members  of  the  Codes 
committee  is  in  favor  of  the  Thompson 
bill,  while  the  others  favor  the  Foley 
bill.  If  the  bill  is  reported  out  this  week 
it  will  go  to  a  vote  in  the  near  future. 
Legislators  say  that  the  bill  stands  a 
good  chance  of  passing,  although  As- 
semblyman Raymond  Kenyon.  brother  of 
Doris  Kenyon,  the  motion  picture  ac- 
tress, believes  that  a  mistake  was  made 
by  the  exhibitors  in  having  it  intro- 
duced by  Senator  Foley  and  Assembly- 
man   Donohue,    both    Democrats. 

From  conversation  heard  through  Cap- 
itol corridors,  the  exhibitors  created  a 
most  favorable  impression  here  last 
week  in  the  manner  in  which  they  pre- 
sented their  side  of  the  question  at  the 
hearing.  It  is  generally  believed  that 
the  Slacer  censoiship  bill  will  die  an 
uneventful  death  between  now  and  the 
date  of  the  Legislature's  adjournment, 
set  for  April  10,  but  which  will  probably 
come  the  latter  part  of  April. 


Assemblyman  Kenyon  is  rather  du- 
bious as  to  the  outcome  of  the  Sunday 
motion  picture  bill,  believing  it  ham- 
pered by  the  fact  that  there  have  been 
three  bills  introduced,  of  which  two  are 
for  the  providing  of  Sunday  amusement 
— the  Sunday  baseball  bill  and  the  Sun- 
day motion  picture  bill — and  the  Frawley 
boxing  bill  must  also  be  considered.  It 
is  beyond  belief  that  all  three  will  be 
passed.  If  the  Sunday  motion  picture 
bill  receives  favorable  consideration 
and  the  signature  of  the  Governor,  the 
Sunday  baseball  and  the  Frawley  bill 
will  hardly  get  by. 

The  bill  introduced  by  Senator  G.  F 
Thompson  differs  slightly  from  that  in- 
troduced by  Senator  Foley.  Mr.  Thomp- 
son's bill  provides  that  if  any  city,  town 
or  village,  motion  pictures  are  now  ex' 
hibited  on  Sunday,  they  may  continue 
during  such  time  after  2  p.  m.,  as  the  ex- 
hibition shall  not  have  been  prohibited 
by  ordinance  hereafter  adopted,  the 
adoption  of  which  is  hereby  authorized. 
If  motion  pictures  are  not  now  exhib- 
ited on  Sunday,  they  shall  not  be  ex- 
hibited except  during  such  time  after 
2  p.  m.  as  shall  be  permitted  by  ordi- 
nance. 

The  Foley  bill  is  a  local  option  meas- 
ure entirely'.  It  is  on  the  question  of 
whether  the  Thompson  or  the  Foley 
bill  is  the  better,  that  the  Codes  com- 
mittee is  now  hanging  fire  on  its 
report. 


BURY    SUNDAY    BILL  WITH   SLOW    MUSIC 

Indiana  Measure  Succumbs  Following  Several  Bad 
Spells — Undertaker's  Censorship  Dies  Sans  Clergy 


DRAG  out  the  sackcloth  and  ashes 
and  have  the  orchestra  strike  up 
the  funeral  dirge,  "Here  Comes 
the  Hearse,"  while  you  peruse  with  grief 
this  mournful  tale  from  the  capital  of 
Hoosierdom ! 

After  several  weeks  of  constant  suf- 
fering, resulting  largely,  no  doubt,  from 
the  numerous  attacks  by  the  opposi- 
tion, Indiana's  bill  to  legalize  the  op- 
eration of  motion  picture  shows  on  Sun- 
days after  1  :30  p.  m.  quietly  passed  away 
at  the  closing  session  of  the  State  Legis- 
lature at  Indianapolis,  the  morning 
of  March  11,  and  has  been  laid  at  rest 
in    the   legislative   graveyard. 

Although  it  was  fairly  certain  for 
several  days  prior  to  the  adjournment 
of  the  Legislature  that  the  bill  probably 
would  not  recover  sufficiently  to  be- 
come a  law,  its  death  was  nevertheless 
a  distinct  shock  to  its  father,  Senator 
Franklin  McCray,  of  Indianapolis,  and 
its  many  friends  among  the  exhibit- 
ors   and"   patrons    of    the    Sunday    film 

shows.  T       •  1  i 

At  its  inception  in  the  Legislature  tlie 


bill  showed  great  strength  and  gave 
promise  of  growing  to  be  a  full-fledged 
healthy  adult,  but  after  it  suffered  the 
two  relapses  a  few  weeks  ago,  when 
it  failed  to  muster  up  enough  strength 
to  obtain  a  constitutional  majority  of 
twenty-six  votes  in  the  Senate,  it  be- 
came apparent  to  those  watching  its 
condition    that    the    end    was    near. 

Its  passing  removes  from  the  state — 
at  least  for  two  years,  as  far  as  the 
lawmaking  body  is  concerned — one  of 
the  most  mooted  and  interesting  ques- 
tions that  has  been  before  the  public 
for  many  months.  Those  who  followed 
the  bill  from  its  inception  to  its  funeral 
say  more  interest  was  manifested  in  its 
outcome  than  in  any  of  the  other  meas- 
ures before  the  two  Houses. 

About  the  only  bit  of  consolation  re- 
maining for  the  vast  multitude  of  mourn- 
ers is  the  fact  that  the  proposed  cen- 
sorship bill,  which,  by  the  way,  was 
introduced  in  the  House  by  an  Indian- 
apolis undertaker,  was  also  _  "put  to 
sleep"  and  sent  to  its  final  resting  place. 
This  measure  suffered  much  abuse  from 


March  29,  i 


THE  MOVING  PICTURE  WORLD 


1777 


attacks  and  assaults  from  all  sides,  even 
those  who  opposed  giving  life  to  the 
Sunday  show  measure  taking  a  whack 
or   two   at   it. 

Just  what  brought  ahout  the  death 
of  the  McCray  measure,  which  would 
have  legalized  the  Sunday  shows,  has 
not  been  definitely  determined,  but 
from  general  appearances  it  would  seem 
that  the  end  was  hastened  as  a  result 
of  complications  which  set  in  soon  af- 
ter its  inception.  Several  operations 
were  performed,  as  a  result  of  which 
some  of  the  objectionable  features  were 
amputated,  but  e\en  this  failed  to  sat- 
isfy its  assailants.  They  continued  their 
attacks  with  the  result  it  was  left  alone 
to  die. 

And  now  that  it  has  been  laid  away 
in  the  silent  legislative  tomb  to  live 
henceforth  only  in  our  memories,  thirty- 
eight  cities  of  Indiana  will  still  continue 
to  have  their  Sunday  motion  picture 
shows,  while  the  exhibitors  in  the  other 
cities  and  towns  dry  their  tears  and 
endeavor  to  drown  their  sorrow  with 
such  invigorating  concoctions  as  ginger 
ale  and  pop.  So,  farewell,  old  Sunday 
"movie"  bill  !  Peace  be  to  your  ashes, 
and  may  your  soul  rest  in  everlasting 
quietude  ! 


Texas  Oil  Bills  Keep 

Sunday  Law  Off  Calendar. 

.  A  LTHOUGH  the  Dean  bill,  which 
r\  proposes  to  finally  eliminate  Sun- 
day  shows  in  the  state  of  Texas 
was  favorably  reported  from  committee 
during  the  second  week  in  March,  there 
is  little  iikelihood  that  the  measure 
will  be  adopted  in  the  present  session 
of  the  Legislature.  The  Legislature  was 
scheduled  to  adjourn  sine  die  March  20 
or  21  and  with  a  big  rush  of  other  and 
more  important  legislation  those  oppos- 
ing the  measure  say  that  it  would  prob- 
ably   not    be   set   on    the   calendar. 

A  telegram  from  Austin,  received  at 
the  Moving  Picture  World  offices  on 
March  18.  stated  that  the  Texas  Legis- 
lature would  adjourn  two  days  later, 
and  that  the  Sunday  closing  bill  could 
not  come  lap  except  by  unanimous  con- 
sent. The  wire  slated  that  such  a  move 
would  be  fought  and  that  the  bill  would 
probably  die  on   the  calendar. 

The  Dean  bill  advanced  farther  than 
any  other  legislative  measure  aimed  at 
the     moving     picture     business.      Other 


bills,  while  drafted,  nevei  escaped  the 
committee   rooms. 

The  bill,  drafted  by  Senator  Dean,  pro- 
vided  that  injunctions  might  be  obtained 
by  the  attorney  general  or  any  district 
attorney  against  picture  shows  which 
might  operate  on  Sunday.  It  would 
strengthen  the  present  law  along  these 
lines,  which,  however,  is  not  observed 
in  any  of  the  larger  Texas  towns  or 
cities. 

Because  the  Texas  Legislature  has  been 
busy  on  oil  trade  legislation,  action  on 
the  bill  has  been  postponed  from  week 
to    week. 


New  Jersey's  Censor  Bill 
Adds  to  Sunday  Troubles 

NEW  JERSEY,  wdiose  controversies 
have  boosted  her  number  of  pub- 
licity columns  in  recent  weeks,  will 
see  another  fight  waged  when  the  ex- 
hibitors of  the  state  organize  to  oppose 
the  censorship  bill  introduced  by  Sen- 
ator Pilgrim  of  Essex  county,  and  still 
another  battle  when  the  Bloomfield 
Town  Council  attempts  to  take  action 
on    a    Sunday   closing   ordinance. 

The  censorship  bill,  as  introduced  in 
the  Senate  last  week,  proposes  a  board 
of  three  members,  one  of  them  a  woman, 
to  be  appointed  by  the  Governor  for 
three  years  at  a  fixed  salary  of  $2,500 
annually.  The  bill  was  referred  to  the 
committee  on  revision  of  laws,  which 
gives  Xew  Jersey  exhibitors  time  to  or- 
ganize for  the  presentation  of  their  side 
of  the  case. 

The  proposed  Sunday  closing  ordi- 
nance in  Bloomfield  is  causing  contro- 
versy among  the  town  residents,  who 
are  about  equally  divided  on  the  ques- 
tion. Not  only  is  it  proposed  to  shut 
the  theatres  and  moving  picture  houses, 
but  also  all  places  of  business,  except 
possibly  drug  stores  and  such  "essen- 
tials." A  special  meeting  of  the  Coun- 
cil will  be  held  shortly  to  consider  the 
ordinance,  and  a  lively  fight  is  prom- 
ised. 


Nebraska     House    Votes    Down    Censor- 
ship. 

A  telegram  to  the  Moving  Picture 
World  from  its  Omaha  correspondent, 
dated  March  18,  stated  that  the  Ne- 
bras  a  house  had  defeated  the  censor- 
ship bill  by  a  vote  of  sixty  to  twenty. 


Omaha  Clubwomen  Oppose 
Nebraska  Censorship  Bill 

THE  clubwomen  of  Omaha,  who 
have  co-operated  with  the  exhi- 
bitors in  the  showing  of  better 
films  in  their  city,  have  stood  as  a  unit 
in  opposition  to  the  state  censorship 
bill  introduced  into  the  legislature  of 
Nebraska.  The  other  women  of  the 
Omaha  Federation,  who  have  little  or 
no  knowledge  of  the  motion  picture, 
forced  an  adverse  report  because  of 
policy  outlined  in  the  last  meeting  of 
the  General  Federation  of  Women's 
Clubs.  The  effect  of  the  opposition  of 
these  intelligent  women  is  distinctly  in 
favor  of  killing  the  proposed  state  cen- 
sorship. Throughout  Nebraska  they 
have  been  known  to  be  most  success- 
ful in  obtaining  fine  films  for  their  city 
and  satisfactory  entertainments  for 
young  people,  as  well  as  for  family 
nights. 

For  the  past  two  years,  these  women 
have  been  following  the  suggestions 
made  by  the  National  Board  of  Review 
in  its  selected  lists  of  pictures  for  the 
family  and  for  young  people,  and  have 
heartily  indorsed  the  accuracy  and  the 
fairness    of    such    selections. 

Perhaps  no  better  illustration  can  be 
found  of  the  value  of  co-operation  be- 
tween the  exhibitors  and  the  women's 
clubs  of  the  cities.  Opposition  inevita- 
bly dies,  and  cordial  support  grows  in 
proportion  as  the  women  are  acquainted 
with  the  complexity  of  the  industry  and 
of  the  hearty  willingness  of  exhibitors 
to  aid  constructive  movement  in  all 
practical   ways. 


Recreation  League  Finesse 
Nips  Raleigh  Censor  Bud 

THE  story  of  how  North  Carolina 
so  easily  escaped  the  censorship 
plague  has  just  become  known  fully. 
Of  course,  the  effective  campaign  of 
propaganda  work  carried  on  through- 
out the  state  helped  kill  censorship,  but 
in  the  final  analysis  the  adherents  to  the 
idea  for  suppression  of  the  screen's  lib- 
erties were  persuaded  to  call  off  their 
dogs  by  a  very  stiong  weapon,  sort  of 
counter-irritant,  it  might  be  termed.  It 
was  all  brought  about  when  a  movement 
started  apparently  backed  by  strong  in- 
fluences   both    within    and    without    the 


Jane  Grey   Is   the  Guiding  Star   of  "When   My   Ship   Comes    In,"   Fifth   of   Independent   Sales   10-20-30  Specials. 


1778 


state  to  have  a  law  passed  legalizing 
Sunday  motion  picture  shows  in  North 
Carolina,  the  hide-bound  Sunday  observ- 
ance and  blue  law  state. 

Such  a  radical  step  had  never  been 
dreamed  of  by  the  parsons  who  started 
the  movement  for  censorship,  and  it 
nearly  took  their  breath  away  when  they 
first  got  wind  of  it. 

The  American  Recreation  League  of 
Washington  started  the  ball  rolling 
when  it  wrote  to  several  influential  ex- 
hibitors in  the  state  offering  to  enter 
the  fight  for  Sunday  opening.  On  the 
quiet  some  strong  recommendations 
from  various  labor  bodies  throughout 
the  state  were  secured.  The  Wilming- 
ton Trades  Council  wired  strong  en- 
dorsements; the  Allied  Trades  Council 
of  the  Wilmington  railway  shops  fol- 
lowed suit;  the  commanders  of  army 
camps  wired  the  Raleigh  assemblymen 
protesting  against  a  closed  Sunday;  and 
the  battle  was  on.  During  the  final 
week  of  the  Legislature's  deliberations 
three  representatives  of  the  American 
Recreation  League  arrived  in  Raleigh 
and  within  twenty-four  hours  were  call- 
ing all  the  Solons  by  their  first  names 
around  the  hotel  corridors. 

About  this  time  the  parsons  and  their 
supporters  woke  up  to  what  was  brew- 
ing. Their  adherent  in  the  Senate,  W. 
B.  Cooper,  had  a  talk  with  one  of  the 
leaders  in  the  state  picture  field  and  the 
proposition  was  then  made  that  the 
Sunday  opening  matter  would  be 
dropped  provided  the  censorship  bill  was 
killed  for  all  time.  It  was  mutually 
agreed  upon  and  the  various  interested 
ones  on  both  sides  packed  their  grips 
and  left  the  legislators  in  peace. 


THE     MOVING     PICTURE    WORLD 


March  29,  1919 


Slacer  Censorship  Bill 

Introduced  at  Albany 

THE  Slacer  bill,  seeking  to  amend 
the  New  York  State  education 
law,  by  the  regulation  of  motion 
picture  exhibitions  through  a  board  of 
censors,  under  the  supervision  and  con- 
trol of  the  State  Regents,  is  now  in  the 
hands  of  the  committee  on  public  edu- 
cation. The  bill  is  practically  identical 
to  the  censorship  measure  of  two  years 
ago,  except  that  its  present  introducer, 
possibly  believing  that  the  bill  will  stand 
a  better  chance  of  its  passing,  has  seen 
fit  to  reduce  the  price  of  the  examina- 
tion fee  from  $5  for  each  500  feet  of 
film,  to  $1  for  the  same  length  of  film. 

The  expense  of  this  examination,  ac- 
cording to  the  provisions  of  the  bill, 
must  be  met  by  the  vendor,  lessor  or 
proprietor  of  the  firm  or  reel,  the  money 
being  paid  into  the  state  treasury.  In 
case  of  the  duplication  of  an  approved 
film,  an  additional  fee  for  each  dupli- 
cate, amounting  to  one-half  of  the  fee 
originally  provided,  shall  be  paid. 

From  talk  heard  around  the  Legisla- 
tive corridors  during  the  last  two  or 
three  days,  there  is  little  real  sentiment 
being    shown    toward    the    bill. 


ON    THE    SCREEN    IN   MANY    CITIES 

(Features   Booked  for  Week  of   March  24-29.) 


"The     Forfeit"     a     Hodkinson-Pathe 
Feature. 

A  caption  under  a  cut  of  "The  For- 
feit," appearing  on  Page  1685  of  the  is- 
sue of  March  22  of  the  Moving  Picture 
World,  conveyed  the  idea  that  the  pic- 
ture was  an  Exhibitors  Mutual  release. 
The  caption  was  incorrect,  as  this  W. 
W.  Hodkinson  feature  is  released 
through  Pathe.  "The  Forfeit"  was  re- 
viewed in  the  issue  of  March  15,  where 
it  was  properly  called  a  Hodkinson  pro- 
duction, released   through   Pathe. 


WE  begin  this  week  to  publish  the 
film-features  booked  for  thea- 
tres in  some  of  the  principal 
cities.  This  is  only  a  start — to  put  the 
idea  into  operation  in  the  hope  that 
theatre  managers  will  co-operate  in 
making  the  work  complete  in  covering 
the  principal  houses  in  the  larger  cities. 
There  is  no  charge  and  only  this  re- 
striction— we  will,  for  the  present,  in- 
clude only  those  theatres  that  play  fea- 
tures a  full  week  or  with  only  two 
"splits."  The  matter  of  "first  run"  or  the 
size  of  your  town  has  nothing  to  do 
with  the  case — if  you  play  as  a  regular 
policy  one  feature  a  full  week  or  play 
no  more  than  three  features  a  week 
send  us  your  bookings  far  enough  ahead 
so  that  we  may  include  your  house  in 
future  announcements. 

Distributors  of  films  are  also  invited 
to  co-operate  in  making  the  represen- 
tation complete.  Theatre  managers  may 
not  be  prompted  to  see  that  their  house 
is  represented ;  perhaps  the  distributor 
of  films  will  be  more  concerned.  Our 
only  purpose  is  to  have  the  list  correct 
and  comprehensive;  to  give  our  readers 
a  catalog,  kept  live  and  up  to  date,  of 
the  features  that  are  being  shown  in 
representative  theatres  throughout  the 
country. 

Bookings  listed  below  represent  at- 
tractions for  week  starting  March  24. 
Where  two  or  three  features  are  listed 
the  week  "splits": 

Boston. 
Beacon    (Jacob    Lourie,    gen'l    mgr.). — D. 
W.     Griffith's    "The    Girl    Who    Stayed    at 
Home"     (Artcraf t) ;    Marguerite    Clark,    in 
"Three  Men  and  a  Girl"   (Paramount). 

Modern     (Jacob    Lourie,     gen'l     mgr.). — 
Runs  same  bookings  as  Beacon. 
Birmingham. 
Strand     (H.     P.     Kincey,     mgr.). — Ethel 


Clayton,      in      "Pettigrew's      Girl"      (Para- 
mount);   D.    W.    Griffith's    "The    Girl    Who 
Stayed   at  Home"    (Artcraft). 
Providence. 

Modern  (Sol  Braunig,  mgr.). — Pauline 
Frederick,  in  "Paid  in  Full"  (Paramount); 
Lila  Lee,  in  "The  Secret  Garden"  (Para- 
mount). 

Baltimore. 

Loew's  Hippodrome. — Dorothy  Dalton,  in 
"Extravagance"    (Paramount). 
Detroit. 

Broadway      Strand       (Phil      Glelchraan 
mgr.). — William    S.    Hart,    in    "The    Poppy 
Girl's  Husband"   (Artcraft). 
Brooklyn. 

Brevoort  (S.  J.  Stebbins.  mgr.). — Pauline 
Frederick,  in  "Paid  in  Full"  (Paramount); 
Ethel  Clayton,  in  "Maggie  Pepper"; 
Blanche  Bates  and  Hobart  Bosworth,  in 
"The  Border  Legion"  (Goldwyn). 
New  York  Clty3 

Rivoli  (Hugo  Riesenfeld,  mgr.). — Wil- 
liam S.  Hart,  in  "The  Poppy  Girl's  Hus- 
band"    (Artcraft). 

Rialto  (Hugo  Riesenfeld,  mgr.). — Pau- 
line Frederick  in  "The  Woman  on  the  In- 
dex" (Goldwyn). 

Strand  (Joseph  Plunkett,  mgr.). — D.  W. 
Griffith's  "The  Girl  Who  Stayed  at  Home" 
(Artcraft). 

Washington. 

CrandaK's  Metropolitan  (H.  M.  Cran- 
dall,  mgr.). — Constance  Talmadge,  in  "The 
Experimental  Marriage"  (Select). 

Rialto  (Tom  Moore,  Pres.). — Priscilla 
Dean,  in  "A  Silk  Lined  Burglar"  (Univer- 
sal). 

Strand  (Tom  Moore,  Pres.). — Harold 
Lockwood,  in  "Shadows  of  Suspicion" 
(Metro). 

Garden  (Tom  Moore,  Pres.). — Monroe 
Salisbury,  in  "The  Light  of  Victory"  (Uni- 
versal). 

Theatre  Managers,  Press  Ag-ents  and 
Distributors:  Send  in  your  bookings.  If 
your  theatre  or  your  attractions  are  not 
listed  in  future  issues,  it's  your  own  fault. 


Montreal  Union  Organizes 
and  Elects  New  Officers 

MONTREAL  moving  picture  projec- 
tion machine  operators  have  com- 
pleted their  labor  organization, 
and  eighty-four  new  members  have 
been  added  to  the  new  local  during  the 
past  few  weeks.  One  of  the  first  steps 
of  the  organization  was  to  send  a  repre- 
sentative to  Quebec  to  protest  against 
the  adoption  of  a  proposed  measure  by 
Hon.  Walter  Mitchell,  which  provided 
for  the  barring  of  all  children  under 
sixteen  years  of  age  from  moving  pic- 
ture theatres.  It  was  pointed  out  that 
a  considerable  number  of  exhibitors 
depended  upon  the  patronage  of  chil- 
dren for  subsistence  and  such  a  law 
would  force  a  number  of  theatres  to 
close,  thus  adding  to  the  unemployment 
question. 

The  business  agent  of  the  new  local 
is  E.  A.  Andrews,  formerly  president  of 
the  Ottawa  local.  The  headquarters  of 
the  Montreal  local  are  in  the  Orpheum 
Theatre  building. 

New  officers  have  been  elected  as 
follows :  President,  C.  J.  Davidson, 
Princess  Theatre;  vice-president,  W. 
Gregory,  His  Majesty's;  recording  secre- 
tary, Blake  Hayes,  Holman  Theatre; 
financial  secretary,  A.  Delauriers,  Strand ; 
treasurer,  J.  Fassio,  Rex  Theatre;  busi- 
ness agent,  E.  A.  Andrews,  Orpheum 
Theatre;  guardian,  George  Barry, 
Regent  Theatre. 

Executive  Board:     A.  J.  Reddy,  Allen 


Theatre;  W.  Hodges,  Imperial  Theatre; 
P.  Saucier,  Royal  Alexandria. 

Examining  Board:  A.  J.  Reddy  and 
L.  E.  Mathieu,  Canadian  Theatre  and 
Romeo  Vandette,  Imperial  Theatre. 

It  has  been  decided  that  all  chief 
operators  must  pass  qualifying  ex- 
aminations. 


Bach     Resigns     from     Hodkinson. 
W.  A.  Bach,  sales  manager  for  the  W. 
W.  Hodkinson  Corporation,  has  resign- 
ed.    The    resignation    became    effective 
March  21. 

Mr.  Bach,  who  entered  the  film  busi- 
ness some  three  years  ago  with  the  Uni- 
versal Company  in  Canada,  was  pro- 
moted to  the  sales  managership  of  the 
Hodkinson  Company  upon  the  resigna- 
tion of  C.  E.  Shurtleff  some  time  ago. 

Beyond  the  statement  that  he  contem- 
plated a  trip  to  Canada,  Mr.  Bach  would 
make    no    statement    at    this    time. 

Rumor  couples  the  name  of  Mr.  Bach 
with  the  new  corporation  under  the  con- 
trol of  Mr.  Shurtleff  for  the  production 
of  the  Jack  London  stories  and  the 
works  of  other  big  authors. 

As  a  good  deal  of  Mr.  Bach's  reputa- 
tion rests  on  "exploitation  and  adver- 
tising" ability,  there  should  be  room  for 
him  to  do  some  big  work  from  this 
angle  in  the  future,  no  matter  what 
connection    he    makes. 


Don't  be  content  merely  to  keep  your 
house  going — keep  it  growing.  Thafs  tht 
better  way. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1779 


MERCHANDISE  AND  MOVIES  DOVETAIL 

Merchants  and  Exhibitors  of  Northwest  Find  Profits 
in  Joint  Endeavor  to  Bring  the  Farmer  into  "City" 
to  Buy  Goods  and  Supplies  and  to  See  the  Pictures 


EXHIBITORS  in  the  smaller  towns 
and  villages  in  theNorthwest  have 
discovered  a  new  and  profitable 
way  to  secure  the  co-operation  of  local 
merchants  in  boosting  attendance  at 
their  theatres.  It  is  the  substitution  of 
motion  pictures  for  the  old  devices  of 
Dollar  Days,  Grab-Bag  Sales,  Bargain 
Matinees  and  Shop-a-Day  Clubs,  with 
which  the  store  owners  used  to  beguile 
the  farmers  and  their  families  into 
weekly  or  semi-weekly  trips  to  town. 

The  idea,  which  is  proving  extremely 
valuable  to  many  small-town  exhibitors, 
was  discovered  and  reported  to  E.  R. 
Pearson,  manager  of  the  First  National 
Exhibitors'  Circuit  exchange  of  Minne- 
apolis, by  representatives  of  that  branch 
office  who  travel  through  Minnesota. 
Within  the  last  three  months,  accord- 
ing to  a  recent  report  of  the  film  sales- 
men, the  method  has  spread  until  now 
it  is  used  constantly  by  exhibitors  in 
North  Dakota,  South  Dakota  and  Wis- 
consin, as  well  as  by  theatre  owners  in 
Minnesota,  with  whom  it  originated. 

The  plan  gives  the  exhibitors  the 
combined  support  of  all  local  retail 
dealers,  and  the  benefits  to  the  mer- 
chants are  manifold  in  comparison  to 
what  they  previously  obtained  working 
individually  and  along  their  own  par- 
ticular lines. 

It  is  based  on  the  proposition  that  the 
hundreds  of  farmers  who  live  in  the 
country  districts  immediately  surround- 
ing the  small  towns  need  and  want 
•entertainment  just  as  much  as  the  "city 
folks"  who  live  in  the  small  towns. 

Magnet   Drawing   the   Farmer   to   "City." 

It  is  now  the  rule  rather  than  the 
•exception  in  the  many  towns  where  the 
plan  is  in  use  for  an  exhibitor  to  notify 
every  local  merchant  that  he  has  booked 
a  certain  special  feature  attraction,  to 
be  shown  for  one,  two  or  three  days,  as 
the  case  may  be.  This  fact  then  becomes 
the  bait  the  merchants  use  to  tempt  the 
farmers  into  town.  Almost  every  store 
owner  has  a  mailing  list  of  customers 
among  the  farmers.  Sometimes  the 
regular  heralds  bought  by  the  exhibitors 
from  the  exchanges  are  sent  out  by  the 
merchants  as  envelope  stuffers.  At 
other  times  they  are  mailed  separately 
under   first-class   postage. 

In  some  towns  the  idea  has  succeeded 
so  well  that  the  merchants  go  to  the 
•extreme  of  mentioning,  in  their  corre- 
spondence with  farmer  customers,  the 
fact  that  one  of  the  local  theatres  is  to 
present  a  well-known  star  in  a  special 
feature   attraction. 

Merchants  as  Enthusiastic  as  Exhibitors 

As  a  form  of  follow-up  on  this  adver- 
tising in  behalf  of  the  exhibitors  the 
merchants  contribute  generous  amounts 
of  choice  window  space  for  display 
cards,  streamers,  posters  and  special 
hand-lettered  announcements,  so  that 
when  the  rural  population  comes  to 
town  for  the  multiple  purpose  of  buying 
supplies  and  amusement  the  show  itself, 
as  the  feature  of  the  advertising,  is  kept 
in  view. 


R.  G.  Risch,  manager  of  the  Scenic 
Theatre  at  Appleton,  Minn.,  a  rural 
town,  with  a  population  of  approxi- 
mately 1,200,  is  one  of  the  many  ex- 
hibitors who  has  obtained  practical 
evidence  of  the  value  of  this  unusual 
form  of  advertising  co-operation. 
Recently  he  played  "Shoulder  Arms" 
after  a  campaign  that  attracted  the  in- 
terest of  every  farmer  within  "flivver" 
distance  of  the  town.  The  result  was 
what  he  describes  as  "one  of  the  biggest 
runs  I  have  ever  had.  The  only  picture 
that  ever  has  pulled  anything  like  it 
was  'The  Kaiser,  the  Beast  of  Berlin.'" 
Out  in  Cherokee,  la.,  the  results  of 
the  various  schemes  of  Sisk  and  James, 
proprietors  and  managers  of  the  Ameri- 
can Theatre,  to  interest  the  farmers  in 
motion  pictures  as  entertainment  proved 
so  successful  that  they  had  to  telephone 
many  of  them  on  the  second  day  of  a 
two  days'  run  of  the  second  Chaplin 
comedy,  released  by  First  National  Ex- 
hibitors' Circuit,  not  to  "come  to  town" 
because  the  crowds  then  waiting  admis- 
sion to  the  theatre  were  so  great  that 
any  newcomers  could  not  be  accom- 
modated. 

Town-Going     Doubly     Attractive. 

The  weather  conditions  throughout 
the  Northwest  have  been  extremely 
moderate  this  winter,  and  this  has  made 
traveling  not  only  possible,  but  attrac- 
tive, to  thousands  of  farmers.  This  has 
contributed  greatly  to  the  success  of 
the  co-operative  efforts  of  the  small- 
town merchants  to  hold  motion  pictures 
up  to  the  rural  populations  as  a  valid 
and  interesting  reason  for  frequent 
"trips  to  town." 

A.  E.  Dubeau,  proprietor  of  the 
Caughren  Theatre,  Sauk  Center,  Minn., 
is  another  exhibitor  who  has  had  re- 
markable experiences  with  special  fea- 
ture attractions.  In  his  case  the  farmers 
in  the  territory  immediately  adjacent  to 
Sauk  Center  not  only  have  increased 
the  drawing  population  of  the  town,  but 
they  have  responded  in  such  numbers 
to  the  co-operative  advertising  that  has 
been  done  in  behalf  of  a  number  of  the 
bigger  specials  he  has  booked  during 
the  last  two  months  that  all  previous 
house   records  have  been  broken. 

S.  A.  Hayman,  ower  and  manager  of 
the  Lyda  Theatre,  of  Grand  Island,  Neb., 
whose  conversion  to  four  and  five  days' 
runs  after  a  policy  of  daily  change  had 
brought  him  to  the  verge  of  failure  was 
related  in  a  recent  issue  of  Moving  Pic- 
ture World,  with  a  description  of  his 
phenomenal  success  under  his  new  sys- 
tem, does  not  depend  upon  the  Grand 
Island  merchants  to  do  all  of  his  coun- 
try advertising  for  him.  He  goes  out 
after  it  in  person.  He  uses  billboards, 
fences,  telephone  poles,  a  special  mail- 
ing list  of  farmers,  a  private  telephone 
directory  of  farmer  families  living 
within  fifteen  miles  of  the  town,  and 
this,  combined  with  the  things  the  local 
dealers  do  to  help  him  bring  the  farmers 
to  town,  has  boosted  the  volume  of 
motion  picture  patronage  in  Grand 
Island  up  so  far  that  even  five-day  runs 


are   not   sufficient   to   exhaust   its   possi- 
bilities. 

Merchant-Exhibitor  Dovetails  Business. 

While  the  Northwest  seems  to  pre- 
dominate in  reports  of  co-operation 
given  exhibitors  by  merchants  as  a 
matter  of  good  business  for  the  stores 
as  well  as  the  theatres,  the  idea  is  being 
pioneered  by  a  staunch  supporter  in  the 
South.  He  is  Will  G.  Bryant,  owner 
and  manager  of  the  Pleasureville  The- 
atre, Pleasureville,  Ky.  Mr.  Bryant  also 
is  one  of  the  town's  leading  merchants. 
He  makes  the  one  business  serve  the 
other.  To  his  farm  trade  he  advertises 
motion  picture  attractions  to  induce 
them  to  come  into  Pleasureville.  Visits 
to  his  store  follow  as  a  matter  of  course 
because  in  his  advertising  to  them  he 
writes  about  special  sales,  new  mer- 
chandise and  unusual  bargain  oppor- 
tunities. He  has  been  so  successful  witl 
the  plan  that  all  of  the  local  dealers  in 
Pleasureville  have  joined  him  in  pro- 
moting what  they  call  "Circus  Days." 
These  are  the  occasions  when  they 
boost  the  screen  merits  of  a  special 
feature  in  every  conceivable  way  to  get 
typical  circus  crowds  of  farmers  into 
town. 

The  plan  is  gaining  a  definite  foot- 
hold in  scores  of  small  towns,  and  the 
exhibitors  are  benefiting  materially  by 
the  increased  patronage  that  comes  to 
them  as  the  response  to  the  efforts  of 
the  local  merchants  to  save  money  for 
themselves  by  abandoning  the  costly 
forms  of  bargain  sales  and  old-time 
allurements  in  favor  of  the  motion 
picture. 


Canadians   Shelve  Daylight  Saving   Bill. 

Exhibitors  of  Western  Canada  are  in 
high  glee  over  the  decision  of  the  Cana- 
dian Parliament  to  shelve  the  daylight 
saving  measure  this  year.  The  Western- 
ers were  among  those  who  had  protested 
against  the  move.  Not  long  ago  the 
Winnipeg  exhibitors  placed  a  letter  of 
protest  against  the  adoption  of  a  day- 
light saving  plan  with  the  Winnipeg 
City  Council  with  a  request  that  it  be 
passed  along  to  higher  authorities.  The 
Western  exhibitors  complained  that  they 
did  not  want  more  daylight  when  night's 
shadows  are  not  seen  under  ordinary 
circumstances  during  the  summer  before 
9  :30  p.  m. 


Jack  Dillion   Returns   to   Acting. 

Jack  Dillion,  who  recently  directed 
Priscilla  Dean  in  "The  Silk  -  Lined 
Burglar"  and  Edith  Roberts  in  "A  Taste 
of  Life,"  has  deserted  the  directorial 
lines  at  Universal  City  to  act  in  come- 
dies, his  first  love.  Dillion  is  now  at 
work  on  the  second  of  a  series  of  one- 
reel  society  comedies.  Claire  Anderson 
is  seen  as  Dillion's  leading  lady  in  this 
comedy. 


An  advertisement  in  The  World's  Classi- 
fied Department  is  a  quick  and  sure  way 
to  the  attention  of  interested  readers.  Many 
wants  are  supplied  through  this  effective 
medium   of  barter  and  sale. 


1780 


THE  MOVING  PICTURE  WORLD 


March  29.  1919 


'3M^JSaJ!l3JSISia]e!M^ 


Rambles    Round  Filmtown 


With  WALTER  K.  HILL. 


SSSBEJcMElfeMSJ^ 


The    Rambler. 


Save  and  Have  the 

High    Sea    Boozers. 

STARTING  July  1 
there  will  be  sev- 
eral lines  of  ocean 
going  booze-camps  sail- 
ing from  New  York 
and  other  seaports, 
passengered  with  poor 
soaks  who  must  have 
their- grog  at  any  price. 
These  floating  vats  will 
sail  beyond  the  three 
mile  limit  and  start  dispensing  in  neutral 
waters.  Touheri  who  are  possessed  of 
wealth  we  suggest  the  formation  of  a 
syndicate  to  buy  strong  nets  of  suffi- 
ciently clcse  mesh  to  hold  the  limp  forms 
as  they  fall  from  the  deck  in  a  state  of 
sodden  spiflication. 

These  nets  would  be  stretched  around 
the  boats,  fastened  securely  to  the  sides 
and  held  in  horizontal  position  by  a  sys- 
tem of  steel  supports.  The  poor  rum- 
meys  who  make  these  "gotta-have-my- 
booze"  journeys  are  sure  to  take  ad- 
vantage of  their  opportunity  and  when 
they  are  filled  they  may  safely  reel  over- 
board into  the  embrace  of  our  rescuing 
devices.  It  is  barely  possible  that  the 
shareholders  will  be  privileged  to  be  the 
first  to  demonstrate  the  practicability  of 
this   humanitarian  movement. 

Bids  for  the  news-reel  rights  are  now 
invited.  *  If  we  get  an  offer  of  sufficient 
size  there  may  be  no  need  to  syndicate 
the  stock. 
Now  is  the  time  to  act. 
- — w  s  s — 
This  Is  Our  "Poetry"  Issue. 
After  Roy  Somerville  listened  to  "Lis- 
ten Lester,"  at  the  Knickerbocker  Thea- 
tre the  other  night,  he  grabbed  Johnnie 
Dooley's  big  laugh  lines  and  did  this  to 
them : 

Many  years   ago   the  bold,  white  man 
Stole  this  country  from  the  In-di-an. 
But    land's    no    good    when    you    have    a 

thirst— 
They  can  have  it  back  on  July  First. 

— w  s  s 

The  Solitude  of  a  Great  City. 
We  sauntered  up  Universal  way 

To  see  what  we  could  find; 
We  found  all  the  chiefs  had  gone  away 
And  left  R.  H.  behind. 
Our  first  snow  storm  brought  about 
loneliness  in  the  executive  chambers  at 
the  Universal  Camp.  Carl  Laemmle,  P. 
A.  Powers,  Tom  Cochrane  and  P.  D. 
Cochrane  were  basking  in  the  sun  at 
Universal  City;  Tarkington  Baker  and 
Harry  Berman  were  in  Chicago,  Joe 
Schnitzer  was  en  route  to  Seattle  from 
Hutte,  Claude  MacGo.wan  was  in  At- 
lanta and  Mannie  Goldstein  in  Boston. 
Hal  Hodes,  Nat  Rothstein  and  Paul  Gu- 
lick   were   sick. 

After  the  regular  noon  day  conference 
was  called  off  because  there  was  no  one 
to  confer,  R.  H.  Cochrane,  vice-president 
of  the  company  sent  the  following  wire 
to    Mr.   Laemmle: 

"My  right  is  shattered,  my  left  is  in 
retreat.  I  am  attacking  with  what  is  left 
of  my  center."  Then  he  took  the  New 
Rochelle  Limited. 


If  You   Want   the   News 

Buy    the    World    at    1600. 

( By   an   Unknown    Contributor.) 
The  cigar  stand  man   is  a  movie  fan, 

And    the    movio    man's    his    friend; 
There's    always    a    wans    round    old    Dad's 
stand 

And  the  gang  has  cash  to  spend. 
"Pop"  meets  them  all,  both  great  and  small, 

In  his  little  old  hallway  shop, 
And  every  visitor  spills  the  beans 

When    buying   cigars  from   "Pop." 

If  you    want    the   latest    in    Merger   dope, 

With  a  million  or  two   to  spare, 
.lust   lean   up  against   the   old  gdass  case 

And    purchase   your    smoke    with   care. 
Th$  old  man  knows  what's  on  your  mihd  ' 

When   you  start   in   talking    shop, 
And   there's   nothing   more   easy   on    earth, 
you'l]    find 

Than  getting  the  news  from   "Pop." 

! 

He's  a  gool  old  scout,  the  cigar  stand  man, 

With   a   pleasant  word   and   smile; 
He'll  talk  all  day  in  a  jocular  way, 

And    peddle   his   smokes    the    while. 
There's  nothing  moving  in   Movieland 

The  cigar  stand  man  don't  cop, 
So  if  you  want  to  keep   wised  up, 

Be  on   good   terms   with   "Pop." 
— w  s  s — ■ 
THE  LOG  OF  A  TRIP  TO  TRUCKEE. 
Excerpts    from   T.   A.   Church's    "Rapidly 

Moving    Picture    World"    Issued    on 
the    Train    Bound    for    Reno. 

Some  films  have  ten  thousand  feet   (and 
a  little  over). 

The  teeth  of  a  sprocket  wheel  never  ache. 

A  cow  cannot  blow  her  own  horn,  but  a 
film    salesman    can. 

A  mosquito   has  no  kidneys. 

A  lense  cootie  has  no  heart. 

Other   Facts    Worth    Knowing. 

When  Mary  bought  a  little  bond 
And  tucked  it  in  her  stocking, 

The  interest  that  investment  drew 
Was  really  something  shocking. 

From   the  Bill  of  Fare. 

Bang!    Go   Reno's   welcoming   guns. 

'Tis  winter.    Hark  how  the  sausage  sings. 
The   foaming  beer  it   lightly  runs, 

In   glee    the   flap-jack   flaps   its   wings. 


<5iHE  Q/t 

Picture 


Moving 
rld 


The   Joy    of   Optimism. 

Now  think  good  timos, 
And    talk    good    times, 

And  make  old  Hard  Times  run; 
And   watch   the   dollars 
And   the   dimes 

Roll   in   from   sun  to   sun. 

The    Closing    Ode: 

The  chill  wind  moans 

Among  the  trees, 
I  see  the  end 
Of    B.    V.    D's. 


Extra!    Extra!    Special    Extra! 

All  business  of  the  Big  Four,  Little 
Five  and  other  large  interests  was  tem- 
porarily suspended  when  the  entire  de- 
livery force  of  the  Hollywood  Western 
Union  climbed  the  fence  back  of  Chris- 
tie's studio  to  watch  Al  Christie  rehearse 
thirty  dimpled  chorus  girls  for  Fay  Tin- 
eher's  first  comedy.  When  one  of  the 
three  boys  was  pushed  off  the  fence  by 
a  dextrous  prop  man,  the  boy  shouted 
as  he  disappeared  from  sight  : 

"Don't   give  a   damn   if  I  do  get   fired. 

Oh!    chicken! "    which    may    or    may 

not    prove    something    regarding    Holly- 
wood's  feminine  pulchritude. 

P.  S. — Where  does  Pete  Smith  get  that 
stuff  living  on  University  Heights.  You 
know  what  Jawn  McGraw  and  Carl 
Caemmle    said    about   college   guys. 

— Pat   Dowling. 
— w  s  s — - 

There  are  rumors  on  the  Rialto  of  the 
engagement  of  Cordon  Trent,  of, the  Morn- 
ing Telegraph,  and  Arabella  Boone,  of 
Photoplay   Magazine. 

— w  s  s — - 

There  is  under  way  a  campaign  for 
"fewer   and   better"   photoplays. 

Some  would  insist  on  haying  it  "the 
fewer  the  better." 

— w  s  s — 
Infanticide    Item. 

Joseph  Limerick  Kelley  filled  two  jobs 
during  his  first  week  as  Sam  L.  Roth- 
apfel's  professional  scribe.  He  worked 
as  publicist  mornings  and  in  the  after- 
noon held  down  his  old  desk  at  Motion 
Picture  News.  One  day  he  found  some 
of  his  own  "dope"  awaiting  his  minis- 
trations at  the  tradepaper  office.  On 
the  lead-sheet  Curley  Welch  had  writ- 
ten : 

"Rewrite  this  stuff.  Cut  out  the 
'bunk.'  "  And  Joseph  proceeded  to  kill 
his  own  brain-child. 

— w  s  s — 

Harry  Depp  declares  he's  hoarse  from 
the  way  Al  Christie  yells  when  he  directs. 
And   a  Christie   chorus   girl   says: 

"I  wish  my  face  had  Molly  Malone's 
knees." 

— w  s   s 

Skates   and  Defies   Amendments. 

Depending  upon  the  indisputable  word 
of  Rose  Shulsinger  we  acclaim  Marion 
Davies  unique  in  three  essentials  usual 
to  publicity  that  are  lacking  in  "The 
Belle  of  New  York:"  Miss  Davies  does 
not  own  a  dog — no  kind  of  a  dog;  she 
rides  a  bicycle  and  roller-skates,  for 
further  exercise,  up  and  down  River- 
side   Drive,    New    York,    N.    Y. 

— w    s   s 

Gus  Fausel,  of  our  own  World's  adver- 
tising department,  was  among  the  thou- 
sands of  young  Americans  who  made  the 
Huns  quit  when  they  started  for  the 
front.  Gus  was  on  the  train,  due  to  leave 
for  Camp  Upton,  at  11  a.  m..  Paris  time, 
November  11.  That's  why  he  insists,  al- 
though he  never  even  reached  a  camp, 
that  he's  a  trained  soldier. 
— w  s  s — 
June    Seeks    a    New    Proposal. 

In  the  four  years  she  has  been  "happy 
ending"  World  Pictures,  Lee  Kugel 
claims  June  Elvidge  has  been  proposed 
to  and  married  in  every  variety  of  love- 
making,  and  the  final  grips  of  matrimony 
known  to  man  from  the  stone  age  up 
to  now.  Upwards  of  500  times  man  has 
proposed  and  June  has  disposed.  Now 
she  seeks  novelty  and  Kugel  is  figuring 
into  the  future  with  the  Elvidge  card- 
index  as  a  basis  of  calculation.  The 
"nationalization"  of  women  in  Bolshevik 
Russia  is  recommended  as  a  possible 
novelty   in   World-Picture    endings. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1781 


Entered  at  the  General  Post  Office,  New  York  City,  as  Second  Class  Matter 
Published  Weekly  by  the 

Chalmers  publishing  company 

516  FIFTH  AVENUE,  AT  43D  STREET,  NEW  YORK  CITY 

(Telephone,  Murray  Hill,  1610,  1611,  1612,  1613.) 

J.    P.   Chalmers,   Sr President 

J.   F.  Chalmers Vice-President  and  General  Manager 

E.   J.   Chalmers    Secretary   and   Treasurer 

James  L.  Hoff Assistant  General  Manager 

George    Blaisdell    Editor 

A.  Mac  Arthur,  Jr   Advertising  Manager 

The  office  of  the  company  is  the  address  of  the  officers. 
CHICAGO   OFFICE— Suite   917-919   Schiller    Building,    64    West    Randolph 

St.,  Chicago,  111.     Telephone,  Central  5099. 
PACIFIC  COAST  OFFICE— 610-611   Wright   and   Callender   Building,   Los 

Angeles,  Cal.     Telephone,  Broadway  4649.     G.   P.  Harleman,   Business 

Representative. 

SUBSCRIPTION  RATES. 
United    States,    Cuba,    Mexico,    Hawaii,    Porto 

Rico  and  Philippine  Islands    $3.00  per  year 

Canada    3.50  per  year 

Foreign   Countries    (Postpaid)    4.00  per  year 

Changes  of  address  should  give  both  old  and  new  addresses  in  full 
and  be  clearly  written.     Two  weeks'   time  should  be  allowed  for  change. 

ADVERTISING  RATES. 

Classified  Advertising — 3  cents  a  word  for  Help  or  Positions 
Wanted,  minimum  50  cents ;  5  cents  a  word  for  all  commercial 
ads.,  minimum  $1. 

Display  Advertising  Rates  made  known  on  application. 

NOTE — Address  all  correspondence,  remittances  and  subscriptions  to 
MOVING  PICTURE  WORLD,  516  Fifth  Avenue,  at  Forty.third  Street, 
New   York,   and   not  to  individuals. 

CINE-MUNDIAL,  the  monthly  Spanish  edition  of  the  Moving  Pic- 
ture World,  is  published  at  516  Fifth  Avenue  by  the  Chalmers  Publish- 
ing Company.  It  reaches  the  South  American  and  Spanish-speaking 
market.     Yearly    subscription,   $2.     Advertising   rates   on   application. 

Saturday,  March  29,  1919 


A 


Hearing  from  the  "Folks  Back  Home" 

FTER  all,  nobody  can  sit  here  in  New  York  and 
know  what's  going  on  west  of  the  Hudson — in 
that  terrain  extending  so  far  west  that  it  takes 
five  days  to  get  mail  to  the  western  edge  of  moving  pic- 
ture affairs.  If  the  producer  will  join  us  in  assuming 
an  attitude  of  Congressmen  who  are  supposed  to  really 
represent  their  constituents  they  will  do  well  to  read  care- 
fully the  symposium  of  exhibitor  opinion  we  publish  else- 
where on  the  subject  of  trade  paper  advertising  and  it< 
appeal  to  picture  showmen.  In  some  of  these  letters 
Moving  Pr-tirf.  World  and  the  "four  other  trade 
papers"  get  some  advice  that  should  sink  in — and  there's 
as  much  and  more  for  the  producer  in  the  expression  of 
opinion  of  these  showmen. 

Then,  too.  the  photoplay  advertising  and  publicitv  de- 
partments should  be  vitally  concerned  in  what  these  ex- 
hibitors say.  The  opinion  of  these  picture  showmen  rep- 
resents just  what  the  Congressman  gets  in  his  dailv  mail 


from  his  constituents.  If  he  likes  to  live  in  Washington 
and  represent  his  home  district,  he  heeds.  Sometimes  he 
disregards  the  opinions  of  the  folks  "back  home."  Then 
comes  a  strange  face  to  the  capital  and  the  man  who 
would  not  heed  due,  fair  and  enough  warnings  ceases  to 
be  a  Congressman. 

From  towns  of  varying  size — from  Fond  du  Lac  to 
Atlanta — comes  hearty  indorsement  of  First  National's 
determination  to  advertise,  direct  to  the  exhibitor,  in  no 
more  than  live  papers.  There  are  four  others,  and  mod- 
esty prevents  us  mentioning  by  name  the  first  of  all.  But 
live  papers  cover  the  exhibitor  opportunity  for  beneficial 
and  satisfactory  results,  the  word  of  hirst  National  and 
several  exhibitors  substantiating  this  assertion.  As  we 
go  to  press  letters  are  still  coming  in  from  exhibitors 
who  have  indorsed  First  National's  ukase.  The  decision 
was  a  radical  move — the  bovine  has  been  taken  firmly  by 
the  antlers  and  the  struggle  begun. 

i 

Picture  Promotion  Not  To  Be  Lightly  Considered 

THE  tield  is, too  big;  there  are  too  many  millions 
•  invested;  too  many  thousands  made  in  dailv 
profits;  too  bright  prospects  of  a  bountiful 
future— 1too  much  at  stake  to  dismiss  moving  pictures., 
with  a  "department"  in  papers  that  more  eagerly  cater 
to  vaudeville,  circuses,  dramatic  entertainment,  the  street 
fakir  and  the  opera  singer. 

One  showman  tells  us  that  the  picture  trade  paper 
would  not  exist  without  the  exhibitor-subscriber.  That 
we  know — but  we  must,  in  honesty's  sake,  admit  that  we 
could  not  exist  without  the  advertising  pages  that  as- 
semble the  sinews  of  maintenance.  Theatrical  papers 
can  exist  without  the  exhibitor-subscriber — and  do  exist 
without  him. 

But  the  five  picture  trade  papers  cannot  serve  their  ad- 
vertisers without  first  fundamentally  and  principally 
serving  their  exhibitor-subscribers.  There  are  hundreds 
of  picture  showmen  who  have  renewed  their  subscriptions 
to  Moving  Picture  World,  year  after  year,  for  even- 
one  of  the  twelve  years  the  paper  has  been  in  existence. 
In  every  issue  we  have  printed  the  first  purpose  of  the 
publisher  has  been  to  serve  the  exhibitor.  And,  by  that 
same  purpose,  we  try  each  week  to  serve  him  in  a  better 
and  more  helpful  way.  Such  will  be  the  continued  policy 
of  this  one  of  the  selected  five. 

A  Rumor  from  the  Coast 

ONE  of  the  interesting  stories  that  drifted  into  New 
York  the  past  week  hailed  from  Los  Angeles.  It 
is  that  the  men.  or  many  of  them  anyway,  at  one 
time  prominent  in  the  Motion  Picture  Patents  Company 
believe  the  present  not  an  unpropitious  time  to  get  back 
into  the  distributing  business  as  a  single  body — in  other 
words,  to  take  the  present  machinery  of  the  General 
Film  Company,  adapted  to  conditions  of  today,  and  again 
make  the  old  engine  a  power  in  the  screen  'world.  '  We 
do  not  vouch  for  the  truth  of  the  talc;  we  simply  hand 
it  on  as  one  containing  possibilities  for  most  interesting 
-peculation. 

Boston  Opens  Two  Big  Houses 

Tllf".  opening  of  two  large  houses  in  Boston  is  an- 
nounced this  week.  These  will  add  six  thousand 
to  the  seating  capacity  of  the  Hub's  amusement 
structures.  They  arc  the  New  Waldorf,  situated  in  the 
South  End,  and  Cordon's  Central  Square,  in  Cambridge. 
The  former  will  accommodate  thirty-five  hundred  per- 
sons. The  two  structures  are  the  vanguard  of  the  many 
to  come  as  a  result  of  the  after-the-war  boom.  Our 
Boston  correspondent  states  that  more  than  a  score  of 
motion  picture  theatres  are  under  construction  ;n   New 


1782 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


England.  This  means  that  in  the  land  of  the  Yankee 
the  public  affection  for  the  photodrama  and  its  many 
little  brothers  is  more  than  holding  its  own — it  is  gaining 


in  strength. 


] 


George  Eastman  to  Endow  Theatre 


THAT  is  a  large  project  the  story  of  which  is  told 
on  another  page :  the  endowed  theatre  to  be  built 
in  Rochester  by  George  Eastman,  the  man  who 
makes  so  large  a  proportion  of  all  the  film  used  in  the 
world.  The  citizens  of  Mr.  Eastman's  city  will  see  care- 
fully selected  pictures  six  days  a  week,  accompanied  by 
an  orchestra  of  sixty  or  more  players.  It  is  said  the 
initial  expense  will  exceed  a  half  million  dollars.  The 
house  is  to  be  an  institution  for  all  of  the  people,  and  its 
entertainment  will  be  within  the  reach  of  the  mass  of 
Rochester's  residents  The  enterprise  is  notable — and 
noble. 

Exclusive  Information 

A  GREAT  deal  is  continually  being  printed  in  the 
trade  papers  about  serving  the  exhibitor,  and  a 
commendable  amount  of  real  service  is  supplied 
the  picture  theatre  managers  each  week^  Every  means 
of  giving  them  the  proper  showmanship  angle  on  the 
different  releases  is  sought  and  presented.  But  the  the- 
atre manager  does  not  live  by  advertising  aids  and  special 
service  sections  alone.  He  also  needs  to  know  the  gen- 
eral news  of  the  film  industry.  He  not  only  wants  to 
know  how  the  other  fellow  runs  his  theatre,  but  what 
the  screen  world  is  doing  in  general. 

Last  week's  issue  of  this  publication  contained  the  fol- 
lowing exclusive  articles  of  this  nature : 

Eliminate  Duplicated  Advertising. 

Marcus  Loew  to  Build  100  Theatres. 

War  Work  Has  Made  Clear  Power  of  Screen  Message. 

Northwesterners  Join  Trade  Board. 

Fred  B.  Williams  Rails  Against  Waste  and  Lost 
Energy  in  Advertising. 

Theatrical  Protective  League  Announces  Minneapolis 
Trade  Rules. 

Canada  Exhibitors  Start  Exchange. 

Omaha  Exhibitor  Condemns  Use  of  Lobby  Display. 

Playing  Film  Game  on  the  Square. 

Nebraska    Leads    in    Killing    Censorship 

CENSORSHIP  in  Nebraska  is  dead.  A  telegram  to 
the  Moving  Picture  World  from  its  correspond- 
ent in  Omaha  conveys  the  heartening  information 
that  the  House  by  a  vote  of  sixty  to  twenty  has  killed 
censorship.  Just  one  of  the  factors  that  aided  in  down- 
ing censorship  was  the  help  of  the  clubwomen  of  Omaha. 
For  two  years,  together  with  the  organized  women  of 
the  whole  state,  they  have  been  co-operating  with  ex- 
hibitors in  the  direction  of  better  films  along  lines  sug- 
gested by  the  National  Board  of  Review.  The  association- 
has  been  beneficial  to  both  parties.  There  has  been  de- 
veloped a  feeling  of  mutual  respect.  The  women  have 
been  enabled  to  discover  at  first  hand  the  fact  that  ex- 
hibitors are  merchants  dealing  in  reputable  goods,  that 
they  may  be  trusted  to  do  business  upon  just  the  same 
terms  as  are  merchants  in  other  lines  of  industry. 

Minnesota,  too,  has  been  spared  the  bother  and  ex- 
pense of  meddling  in  motion  picture  matters  by  profes- 
sional caretakers  of  other  persons'  morals.  The  general 
legislation  committee  of  the  Senate  has  voted  to  recom- 
mend for  indefinite  postponement  the  measure  providing 
for  a  state  board  of  motion  picture  censors. 
Down    in    North    Carolina,    through    what    seemingly 


amounts  to  "log  rolling,"  the  movement  for  censorship 
has  been  strangled,  but  at  the  price  of  the  measure  to 
give  Sunday  opening.  It  is  to  be  regretted  the  battle 
could  not  have  been  fought  out  on  its  merits.  The 
picture  men  should  have  insisted  on  an  open  Sunday  and 
no  censorship.  It  would  seem,  however,  the  picture  men 
have  the  better  of  the  argument.  Censorship  in  North 
Carolina  is  off  the  state  map. 

Brady  Greets  Organized  Exhibitors 

WILLIAM  A.  BRADY  last  week  made  his  first 
visit  to  a  meeting  of  exhibitors  following  his 
recent  determination  to  remain  the  head  of  the 
National  Association  of  the  Motion  Picture  Industry. 
The  visitation  was  attended  by  unusual  circumstances, 
sufficient  in  themselves  to  indicate  Mr.  Brady's  interest 
in  bringing  the  exhibitors  again  within  the  fold  of  the 
body  with  which  he  is  so  prominently  connected.  The 
hour  was  midnight,  the  place  was  Brooklyn,  and  the 
weather?  Raining  cats  and  dogs!  When  a  Manhat- 
tanite,  even  a  Manhattanite  as  blase  as  the  doughty 
chief  of  the  National  Association,  hies  himself  to  what 
used  to  be  the  City  of  Churches  under  such  conditions 
as  these  it  may  be  set  down  without  argument  he  has 
something  on  his  mind.  So  it  proved.  He  summed 
up  the  situation  when  he  said:  "I  am  unable  to  get  the 
fullest  possibilities  out  of  the  powers  now  lying 
dormant  because  we  do  not  pull  together." 

The  Clergyman  a  Poor  Advocate 

ONE  of  the  outstanding  facts  in  connection  with  the 
hearings  on  Sunday  opening  at  the  state  capitals 
is  the  intemperance  in  statement  indulged  in  by 
reverend  gentlemen  representing  the  partisans  of  closing. 
At  the  recent  session  in  Albany  the  disregard  by  minis- 
ters of  the  ordinary  rules  surrounding  public  statements 
was  a  subject  of  comment.  One  clergyman  declares  the 
verbal  conduct  of  some  of  his  confreres  was  nothing 
short  of  amazing. 

Over  in  Philadelphia  on  March  10,  at  the  hearing  on 
the  measure  to  amend  the  "blue  laws"  of  the  Keystone 
State,  Judge  Bonniwell  sharply  rebuked  several  speakers 
who  appeared  in  opposition  to  changing  the  statutes  to 
conform  to  modern  ideas.  "The  intemperance  of  the 
speeches  of  the  professing  Christians  who  talked  here 
this  afternoon  destroyed  any  weight  their  arguments 
might  have,"  he  declared.  "I  have  heard  another  speaker 
(Dr.  Mutchler)  lay  a  scurrilous  tongue  on  Commander 
Payne,  who  had  spoken  in  favor  of  the  bill  and  told 
about  the  orderly  character  of  Sunday  baseball  games 
among  the  sailors,"  he  said  later  on  in  his  remarks.  "It 
is  a  narrow  Puritanical  creed  of  life  that  restricts  per- 
sonal liberty." 

The  minister  as  a  rule  is  a  poor  controversialist.  In 
his  pulpit  he  is  lord  of  all  he  surveys,  and  none  may  say 
him  nay.  Whatever  he  utters  "goes,"  and  until  the 
services  are  over  there  is  no  comeback.  One  of  the  best 
theatrical  lawyers  in  New  York,  one  who  has  had  wide 
experience  in  hearings  at  which  clergymen  were  his  op- 
ponents, remarked  to  the  writer  a  day  or  two  ago  that 
if  at  any  time  he  should  be  permitted  to  name  those  who 
would  be  opposed  to  him  he  certainly  would  select 
ministers. 

To  say  that  these  remarks  may  be  applicable  to  the 
clergy  as  a  class  would  be  more  than  unjust;  it  would  be 
untrue.  The  men  of  broad  charity,  the  big  men  and  the 
little  ones,  too,  do  not  "run"  to  the  reforming  things  of 
life;  not  in  the  professional  sense.  They  do  not  attempt' 
to  make  men  and  women  good  by  statutory  enactment. 
Thev  have  their  own  more  effective  methods. 


March  29,  1919 


THE     MOVING     PICTURE     WORLD 


1783 


Personal  and  Otherwise 

GEORGE  BALSDON,  Sr.,  is  now  in 
Minneapolis  and  adjacent  north- 
western territory  visiting  the 
Vitagraph  exchanges  and  making  a 
general  inspection  of  that  section. 

*  *    * 

C.  E.  Shurtleff,  one  time  general  sales 
manager  of  Select  Pictures,  returned 
from  the  coast  a  week  or  two  ago  with 
the  Jack  London  stories,  for  which 
there  has  been  considerable  competitive 
bidding. 

*  *    * 

In  conversation  with  Philip  Van  Loan 
he  told  us  he  was  busy  on  a  scenario 
for  the  International  Film  Service. 

*  *     * 

Milton  Caplon  and  O.  D.  Weemer,  of 
the  Variety  Pictorial  Corporation,  of 
Baltimore,  Md.,  were  in  New  York  last 
week  looking  over  the  independent 
market.      They    signed    up    for    two    big 

features. 

*  *    * 

March  13  seemed  to  be  Baltimore  day 
in  New  York.  We  had  scarcely  said 
good-day  to  Caplon  and  Weemer  when 
we  ran  into  Berny  Depkin,  of  the  Park- 
way Theatre,  and  Wallace  High,  of  the 
W.  H.  Films. 

*  *    * 

H.  C.  Cornelius,  president  of  the 
Exhibitors  Mutual,  arrived  in  town 
March  14  with  the  intention  of  staying 
a  week  or  ten  days. 

*  *    * 

Lieutenant  Victor  A.  Smith,  who  has 
just  returned  from  over  there,  will,  we 
are  told,  be  appointed  to  some  respon- 
sible position  with  the  Vitagraph  dis- 
tributing forces.  Lieutenant  Smith  was, 
previous  to  his  enlistment,  general  man- 
ager of  the  Vitagraph  studios  at  Flat- 
bush,    Brooklyn. 

*  *    * 

Kessel  &  Baumann  are  renovating 
and  redecorating  their  offices  in  the 
Longacre  Building.  It  doesn't  mean 
anything  more  than  spring  house  clean- 
ing and  refurnishing  for  the  personal 
comfort  of  themselves  and  visitors. 

*  *    * 

Hy.  Wilke,  of  the  W.  H.  Productions, 
is  making  a  western  trip  to  the  coast 
and     visiting     the     principal     cities     en 

route. 

*  *    * 

Bert  Ennis,  the  popular  publicity 
director  of  the  Sawyer-Lubin  Pictures, 
returned  to  his  desk  on  St.  Patrick's 
Day  after  three  weeks'  illness.  He  in- 
formed us  that  Ralph  Ince  will  shortly 
start  another  large  picture  for  S.-L., 
featuring  E.  K.  Lincoln. 

*  *     * 

It  was  a  treat  to  come  up  with  P.  C. 
Hartegan  this  week.  Two  years  ago  he 
took  a  position  with  the  Fox  Pictures 
Corporation  as  general  utility  man. 
We  remember  him  when  he  played 
Moses  in  the  "Life  of  Moses,"  the  first 
serial  we  have  any  recollection  of.  We 
called  him  "Pat"  in  those  days,  and  told 
him  he  was  the  only  Irish  Jew  we  had 
ever  heard  of.  He  left  the  Vitagraph 
to  go  with  the  Kalem  as  a  director,  and 
he  made  a  wonderful  record.  He  after- 
ward became  a  director  at  the  Pathe 
studios.  He  is  not  only  a  good  director, 
but  a  versatile  actor.  It  is  probable  he 
will  remain  with  the  Fox  outfit  or  go 
to  the  coast. 

*  *    * 

We  met  John  Adolphi,  the  director, 
on    Broadway    last    Tuesday.      He    has 


been   laid   up  for  some  time,  and  said : 
"I    can't    afford    to    be    fashionable    any 
longer.    I  must  get  to  work." 

*  *     * 

It  seemed  like  old  times  to  see  Jack 
Noble  on  Broadway  this  week.  To  our 
inquiry,  "What  are  you  doing,  Jack?" 
he  replied,  "Lining  up  for  another  big 
feature.     Everything  ready   to   shoot." 

*  *     * 

In  conversation  with  Harry  Raver,  he 
said :  "We  will  release  our  feature,  'As 
a  Man  Thinks,'  on  April  19.  The  story 
is  by  Augustus  Thomas.  Our  star  is 
Leah  Baird.  We  will  then  tell  what 
the  public  thinks  of  it." 

*  *     * 

Harry  Pulos,  the  well-known  exhibitor 
of  Montreal,  Quebec,  was  in  New  York 
last  week.  With  him  was  Phil  A.  Hazza, 
manager  of  the  Quebec  exchange  of  the 
Jewel  productions,  also  from  Montreal. 

The  Richard  Leslie  Pictures  Corpora- 
tion is  producing  its  second  two-reel 
comedy,  entitled  "Bone  Dry,"  written  by 
Walter  Ackerman. 

*  *     * 

A  visit  to  the  Rothapfel  studio  dis- 
closed both  Samuel  Rothapfel  and 
Wally  Van  busy  on  the  production  of 
the  five-reel  feature  "False  Gods."  The 
portrayal  of  every  scene  is  synchron- 
ized to  the  tempo  of  the  musical  accom- 
paniment. 

W.  A.  Northam,  of  the  London  Pic- 
tures Corporation,  who  has  been  in  New 
York  this  month,  was  confined  to  his 
room  at  the  Knickerbocker  for  three  or 
four  days  this  week  with  an  attack  of 
bronchitis.  He  will  probably  remain  in 
New  York  until  May  1. 

*  *     * 

L.  E.  Ouimet,  of  the  Specialty  Import 
of  Montreal,  will  return  to  his  native 
heath  about  April  10. 

*  *    * 

Otto  Henry  Harras  has  resigned  his 
position  on  Variety's  staff  to  go  else- 
where in  New  York  newspaper  work, 
his  destination  not  being  thus  far 
announced.  For  the  past  eight  years  he 
has  been  associated  with  Variety's 
advertising  department,  especially  con- 
cerned in  the  movement  of  moving  pic- 
ture copy.  Mr.  Harras  has  long  been 
concerned  in  theatrical  and  newspaper 
work,  having  brought  out  Julian  Eltinge 
when  that  star  made  his  original  sensa- 
tion   as    an    impersonator    of    females. 


Put  Picture  on  Ceiling  for 
Wounded  Soldiers  in  Cots 

IYING  in  bed,  smoking  cigarettes,  en- 
joying  all  the  comforts  that  willing 
-*  Y.  M.  C.  A.  and  K.  of  C.  workers 
can  contrive  and  gazing  at  Charlie  Chap- 
lin upon  the  screen  without  as  much 
as  getting  out  of  bed  is  how  wounded 
convalescent  soldiers  are  enjoying  life 
at  the  Walter  Reed  Hospital,  Washing- 
ton, D.  C 

When  a  picture  is  needed  to  show  to 
the  wounded  men  Secretary  E.  R.  Sim- 
mons, Y.  M.  C.  A.,  gets  in  touch  with 
the  community  picture  service,  which 
makes  negotiations  for  the  picture  from 
the  local  distributors.  After  the  film 
arrives  a  "Y"  sandwich  man  bearing  the 
notice,  "Charlie  Chaplin,  Ward  8,"  is 
all  that  is  needed. 

A  hospital  attendant  then  moves  the 
beds  of  the  reclining  men  to  the  front 
of  the  room  and  soldiers  from  other 
wards  troop  in  on  wheel  chairs.  A  sec- 
retary proceeds  to  put  up  a  screen 
stretched  between  two  poles.  A  grapha- 
scope  machine  is  wheeled  in  and  the 
show  begins.  In  the  wards  where  the 
soldiers  are  unable  to  sit  up  in  bed, 
the  film  is  projected  upon  the  ceiling. 

Thus  far  Charlie  Chaplin  has  proven 
the  prime  favorite  and  Manager  Tom 
Moore,  of  the  First  National  Exhibitors' 
Circuit  Office  in  Washington,  is  so  well 
pleased  with  the  way  they  have  received 
the  popular  First  National  star  that  he 
is  completing  negotiations  with  E.  Dan- 
iels, manager  of  the  Community  Picture 
Service  for  an  early  booking  of  "Shoul- 
der Arms." 


George   Luxton   Visits   World   Office. 

George  E.  Luxton,  who  represents  the 
Rialto  Theatre  Supply  Company  of  Min- 
neapolis, was  a  welcome  visitor  at  the 
office  of  the  Moving  Picture  World  on 
March  15.  After  a  short  stay  in  New 
York  Mr.  Luxton  will  return  to  Minne- 
apolis, stopping  on  his  way  at  Philadel- 
phia, Baltimore,  Washington,  Pittsburgh, 
Cleveland,  Detroit,  Cincinnati,  Indian- 
apolis, St.  Louis,  Kansas  City  and  Oma- 
ha. He  will  visit  theatres  in  the  in- 
terest of  his  company,  which  makes 
a  specialty  of  Rialto  shipping  cases  and 
manufacturers  or  handles  matinee,  fea- 
ture, day  of  week  and  special  posters; 
exit  signs,  admission  price,  hangers,  cur- 
tain coatings,  film  reels,  ticket  strips 
and  in  fact  about  everything  that  a  pic- 
ture theatre  can  use  in  the  way  of  sup- 
plies. 

The  Rialto  Theatre  Supply  Company, 
of  which  S.  A.  Louis  is  president,  has 
for  its  slogan  "We  equip  theatres  from 
basement   to   roof." 


Lady    Tsen    Mei. 

Chinese  Screen  Star  in  Goldwyn  Releases. 


Begin    New    Hulsey    Building   July    1. 

Construction  on  the  new  $500,000 
Hulsey  theatre,  an  account  of  which  was 
printed  in  last  week's  World,  and  which 
will  seat  3,500  persons,  is  to  begin  before 
July  1,  according  to  announcement. 
Holders  of  leases  on  property  acquired 
on  one  of  the  principal  Dallas  business 
corners  by  Mr.  Hulsey  have  agreed  to 
vacate  before  that  time.  At  first  it  was 
thought  the  building  would  not  be  com- 
menced until  January,  1920.  Now  it 
appears  that  the  structure  can  be  com- 
pleted by  that  time. 

E.  H.  Hulsey  is  at  present  in  New 
York  on  business  connected  with  the 
new  theatre. 


1784 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


MAKING    NEW    PATRONS'  HIS    SPECIALTY 

Dallas  Manager  Uses  "The  Fighting  Roosevelts" 
to  Create  Showgoers  by  Aid  of  Civic  Societies 


THE  "never-go-to-a-movie"  class 
among  the  residents  of  Dallas, 
Texas,  are  willing  now  to  admit 
that  the  right  kind  of  exhibitor's  show- 
manship has  succeeded  in  converting 
them  partly,  if  not  entirely,  to  the  en- 
joyment of  an  evening  in  a  motion  pic- 
ture theatre.  Like  many  other  progres- 
sive managers,  Hal  Norfleet,  in  charge 
of  the  Dallas  Hippodrome,  believes  that 
the  box  office  line  never  can  become  too 
long. 

The  opportunity  presented  itself  to 
him  in  his  booking  of  "The  Fighting 
Roosevelts,"  the  McClure  production  of 
the  life  of  Colonel  Roosevelt  released 
through  First  National  Exhibitors'  Cir- 
cuit, to  make  a  direct  appeal  to  the 
ultra-conservative  element  of  Dallas. 
He  concluded  that  the  ordinary  me- 
diums and  advertising  and  publicity 
would  not  serve  his  purpose.  The  class 
of  prospective  patron  he  wanted  to 
reach  would  have  to  be  impressed  in  a 
more  direct  and  intimate  way.  So  he 
started  work  along  new  lines. 

The  public  library  was  the  scene  of 
the  first  attack  on  the  susceptibilities 
of  the  U.  C.'s.  On  its  shelves  were 
copies  of  practically  every  book  written 
by  Colonel  Roosevelt.  An  explanation 
to  the  librarian  won  the  co-operation  of 
the  institution  to  the  extent  of  a  dis- 
play card  announcement  of  the  avail- 
ability of  these  works. 

Every  teacher  of  English  in  the  Dal- 
las high  schools  asked  his  or  her  pupils 
to  prepare  essays  on  the  life  of  the 
former  President.  This  prompted  an 
interest  with  the  pupils  discussed  at 
home. 

"I  figured,"  said  Norfleet,  "that  not  one 
of  these  pupils  would  fail  to  respond  to 
my  newspaper  advertisements  of  the 
fact  that  the  production  portrayed  his 
life  and  activities.  They  would  surely 
want  to  see  how  nearly  their  versions 
of  his  life,  as  related  in  their  essays, 
conformed  to  the   screen  version." 

Interesting  the  Red  Cross. 

The  various  local  chapters  of  the 
American  Red  Cross  all  held  regular 
meetings  the  week  preceding  the  open- 
ing of  "The  Fighting  Roosevelts"  at  the 
Hippodrome.  The  executive  head  of 
each  chapter  had  been  notified  by  Nor- 
fleet of  the  forthcoming  presentation. 
Members  were  urged  to  attend. 

Between  the  Public  Library  and  its 
branches,  the  American  Red  Cross  and 
its  auxiliaries,  and  the  Y.  M.  C.  A.,  Nor- 
fleet struck  directly  at  the  class  who 
had  rarely,  if  ever,  patronized  motion 
pictures,  and  he  won  them  over.  Word- 
of-mouth   advertising  did   it. 

"It  paid  well,"'  he  commented.  "We 
saw  hundreds  of  new  faces  in  line. 
Some  of  them  had  been  to  a  picture 
show  for  the  first  time.  They  thought 
it  was  wonderful.     They'll  be  back." 


Frank    A.    Tichenor    Quits    General. 

Frank  A.  Tichenor,  for  the  last  seven- 
teen months  vice-president  and  general 
manager  of  General  Film  Company,  an- 
nounces his  resignation  from  that  com- 
pany. 

Mr.  Tichenor  was  elected  by  the  di- 
rectors to  manage  this  pioneer  distribu- 


ting company,  and  continued  to  do  so, 
he  states,  long  after  his  own  business 
affairs  suffered  from  his  lack  of  time 
to  give  them.  Mr..  Tichenor,  from  now 
on,  will  devote  himself  entirely  to  the 
business  which  he  conducted  before 
going  with  General  Film  Company. 


While  Newark  Walked  It 
Advertised  Johnny  Mack 

PUBLIC  utilities  strikes  are  seldom 
popular,  but  the  strike  of  the  New 
Jersey  Public  Service  Corporation 
employes,  which  tied  up  practically  all 
of  the  transportation  in  northern  New 
Jersey,  had  the  approval  of  the  public. 
The  Hill  Theatre,  in  Newark,  caters 
largely  to  the  workers,  and  two  hours 
after  the  strike  went  into  force  Man- 
ager Johnny  Mack  was  on  the  streets 
with    a    four    by    five    inch    throwaway 

WALK 

KEEP  WALKING-IT'S  A  GOOD  HABIT-FOR  THE  HEALTH 

ANOTHER  GOOD  HABIT  IS  TO  SEE 

Sandy  Burke  of  the  U-Bar-U 


TO-DAY  AT  THE 


xE 


TTTT   T       THEATR 

JL   M    M    M    J  U    J         JtiM    Springfield  &  So.  Orange  Am 
COME  DOWN  AFTER  SUPPER 
A  Walking  Delegate 

Boosting  Goldwyn's  Westerner  with 
Louis  Bennison. 

which  the  crowds  snapped  up,  placing 
in  their  hats  or  pinning  on  their  coats 
or  dresses.  The  entire  section  covered 
by  the  Hill  was  a  walking  advertise- 
ment for  the  show,  and  in  this  case 
"walking"  is  strictly  true.  The  time- 
liness made  a  hit  and  the  Hill  scored 
strongly — also  it  got  the  patrons  out 
for  the  show  in  spite  of  the  lack  of 
transit  facilities. 


Advise  Advertisers  on 

Posters  and  Loans 

LAMBERT  GUENTHER,  one  of  the 
best  poster  artists  in  the  country, 
and  Captain  Towle,  of  the  Victory 
Loan  Committee  of  the  Second  Federal 
Reserve  District,  were  guests  of  the 
Associated  Motion  Picture  Advertisers, 
Inc.,  at  the  weekly  luncheon  of  the  as- 
sociation at  Cafe  Boulevard.  Nearly 
forty  members  were  present. 

Mr.  Guenther  spoke  on  the  poster  art 
as  applied  to  the  advertising  of  motion 
pictures,  giving  many  valuable  sugges- 
tions as  to  color  and  the  treatment  of 
subject.  The  chief  difficulties  with 
which  poster  artists  have  to  contend 
in  their  work  for  motion  pictures,  he 
said,  were  the  lack  of  good  stills — or 
rather  the  limitations  placed  upon  them 
in  the  matter  of  selection — and  the  fact 
that  the  lithographers  try  to  improve 
upon  the  artists'  work,  usually  with  dis- 
astrous results. 

"Finish  the  Job"  and  "Invest"  are  to  be 
the  slogans  of  the  Victory  Loan  cam- 
paign  which   opens   April  21,   said   Cap- 


tain Towle,  who  is  in  charge  of  the  win- 
dow display  division  of  the  New  York 
committee.  Captain  Towle  asked  the 
co-operation  of  the  members  in  securing 
properties  for  window  displays  and  also 
the  services  of  stars  and  he  was  prom- 
ised every  assistance  within  the  asso- 
ciation's power,  collectively  and  as  in- 
dividuals. 

Other  guests  present  were  Lieut.  Phil- 
lip Gell,  who  was  formerly  associated 
with  C.  L.  Yearsley  in  the  motion  pic- 
ture business  in  Australia  and  is  now  on 
his  way  home  after  serving  four  years 
in  France,  and  Captain  Smith,  U.  S.  A., 
former  jiu  jitsu  instructor  of  the  Seven- 
ty-seventh Division  at  Camp  Upton,  who 
has  just  been  assigned  as  instructor  in 
the  Japanese  art  of  self-defense  at  the 
Officers'  School  of  Infantry  Arms,  Co- 
lumbus, Ga.     Both  spoke  briefly. 


Pathe  Expands  Quarters  for 
Advertising  and  Publicity 

INCREASED  activities,  due  to  the 
ever-growing  list  of  feature,  serial 
and  short  reel  productions  released, 
has  necessitated  the  expansion  of  the 
quarters  of  the  advertising  and  pub- 
licty  departments  at  the  home  office  of 
Pathe  Exchange,  25  West  Forty-fifth 
street,  New  York. 

These  departments  have  been  removed 
from  the  twelfth  floor  and  installed  in 
a  large  suite  of  offices  on  the  eighth  floor, 
where  every  accessory  and  convenience 
has  been  provided  for  thorough  and 
efficient  work.  This  floor  now  houses 
P.  A.  Parsons,  advertising  manager; 
Randolph  Lewis,  publicity  manager,  and 
Frank  V.  Bruner,  serial  publicity  man- 
ager. 

George  Arthur  Gray,  magazine  writer 
and  reviewer,  and  recently  of  the  edi- 
torial staff  of  the  Dramatic  Mirror,  has 
joined  the  Pathe  organization  as  assist- 
ant manager  of  serial  publicity,  work- 
ing with  Frank  V.  Bruner,  who,  besides 
directing  this  division,  has  assumed  edi- 
torial management  of  the  Pathe  Sun. 


International    Has    Cameraman    in    Ger- 
many. 

Following  several  months  traveling 
among  presidents,  kings,  queens,  gen- 
erals, admirals,  princes  and  princesses 
and  many  other  worldly  notables,  U.  K. 
Whipple,  International  staff  cameraman, 
has  gone  into  Germany  with  the  Ameri- 
can army  of  occupation  as  the  first  in- 
dependent motion  picutre  cameraman  to 
accompany  the  allied  armies  into  enemy 
territory.  Heretofore  all  pictures  taken 
in  Germany  and  showing  the  activities 
of  the  army  of  occupation  have  been 
made  by  photographers  attached  to  the 
United  States  Signal  Corps. 


Parsons    Theatre    Installs    Cooling 
Equipment. 

Best  Theatre,  Parson,  Kan.,  owned 
and  operated  by  Feess  Bros.,  has  con- 
tracted with  Typhoon  Fan  Company, 
New  Orleans,  La.,  to  install  four  six 
foot  fans  in  their  theatre,  which  will 
make  this  one  of  the  best  cooled  and 
ventilated  theatres  in  the  state.  Paul 
E.  Elder,  superintendent  of  the  New 
Orleans  Typhoon  office,  expects  to  have 
the  equipment  ready  to  operate  within 
the  next  week  or  ten  days.  Mr.  Elder 
is  an  expert  on  cooling  and  ventilating, 
and  has  charge  of  all  Typhoon  instal- 
lations   in    the    South. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1785 


BRADY  LOOSES  HISTORIC   GRENADE 


Appeals  to  Exhibitors  at  Brooklyn  Meeting  to 
Become  Part  of  National  Machine  in  Interest  of 
Future — Would  Represent  Industry  as  a  Whole 


YOU  who  are  sitting  around  here  to- 
night may  be  saying  'That's  all 
bunk.'  But  the  man  who  says  it's 
bunk  is  a  fool — a  dub — a  crazy  man." 
William  A.  Brady,  president  of  the  Na- 
tional Association,  delivered  this  gren- 
ade into  the  meeting  of  the  Brooklyn 
Exhibitors  League  on  Saturday  night, 
March  15,  after  a  self-delivered  barrage 
in  which  he  had  laid  down  to  the  show- 
men the  glories  and  the  possibilities  of 
the  moving  picture. 

It  was  the  first  time  Mr.  Brady  had 
addressed  a  gathering  of  exhibitors 
since  the  Exhibitors  League  of  Amer- 
ica withdrew  from  the  National  Asso- 
ciation some  time  ago.  A  telegram  from 
William  Brandt,  president-elect  of  the 
Brooklyn  league,  had  brought  Air.  Brady 
from  Detroit,  and  although  there  was 
only  a  handful  to  hear  him,  that  did  not 
detract  from  the  power  of  his  address. 
The  meeting  did  not  start  until  mid- 
night. 

Would    Do    Anything     to     Advance     the 
Moving   Picture. 

"I  want  nothing  from  you,"  Mr.  Brady 
told  the  showmen.  "I  don't  want  your 
money.  I've  got  mine.  But  there  isn't 
anything  I  would  not  do  to  put  the  mov- 
ing picture  where  it  belongs — in  the 
front  of  American  influences.  The  fact 
that  I  was  willing  to  give  up  my  time 
to  come  here  to  you  in  the  middle  of  the 
night  proves  to  you  that  I  am  on  the 
level.  I  am  the  head  of  a  so-called  na- 
tional association.  But  I  am  unable  to 
get  the  fullest  possibilities  out  of  the 
powers  now  lying  dormant  because  we 
do   not   pull   together." 

What  may  be  taken  as  an  open  appeal 
to  the  exhibitors  to  form  once  more 
with  the  producers  in  the  national  or- 
ganization was  made  by  Mr.  Brady  when 
he  said,  "I  want  to  represent  the  indus- 
try as  a  whole  if  I  represent  it  at  all. 
I'd  love  to  see  the  moving  picture  busi- 


ness wake  up  and  see  what  is  ahead  of 
it. 

"You  do  not  own  the  screen,"  he  con- 
tinued. "Neither  does  the  producer. 
You  are  only  a  part  of  the  great,  whole 
machine.  And  you're  only  a  puny  piece 
of  business  unless  you  realize  it." 
Screen  a  Mighty  Instrument. 

"You  have  in  your  hands  the  most 
powerful  instrument  in  the  world,"  Mr. 
Brady  said  with  a  conviction  that  was 
apparent  to  his  listeners.  "You  cannot 
conceive  its  strength.  Mr.  McAdoo  is 
willing  to  connect  himself  with  the 
movies  because  he  realizes  that  he  is 
joining  the  greatest  force  in  America. 
He  is  thinking  ten  years  ahead  of  his 
political    contemporaries. 

"So  I  say  take  yourselves  seriously. 
Stick  out  your  chest.  Throw  back  your 
head.  If  anyone  steps  on  your  heels, 
tramp  on  his  toes.  Be  clean.  Keep 
filth  off  your  screen.  After  35  years  of 
experience  with  the  theatre,  I  can  say 
there  is  nothing  to  be  gained  through 
filth.  As  moving  picture  men  you  have 
covered  yourselves  with  glory  during  the 
war.  Then  let  us  do  after  the  war  what 
we    did    through    it. 

"Perhaps  you  say  that  what  I  am  say- 
ing about  the  wonders  and  the  possi- 
bilities of  the  screen  is  bunk.  The  man 
who  says  that  is  a  fool — a  dub — a  crazy 
man." 

After  Mr.  Brady's  speech  the  officers 
of  the  Brooklyn  League  for  the  coming 
year  were  installed  by  Charles  O'Reilly. 
William  Brandt  was  given  the  gavel  of 
retiring  President  Sanders.  Charles 
Cranides  and  Otto  Lederer  were  in- 
stalled as  vice  presidents,  S.  I.  Berman, 
secretary;  Harry  Shapiro,  treasurer,  and 
D.  J.  Askin,  sergeant  at  arms. 

Congratulation    on   Sunday    Hearing. 

Reporting  on  the  Albany  hearing  on 
the  Sunday  bill,  Mr.  O'Reilly  quoted  the 
opinion    of    an    Albany   official   who    has 


seen  hearings  staged  for  the  past  sev- 
enteen years  that  the  hearing  put  on  by 
the  exhibitors  was  the  finest  he  had 
seen  during  his  connection  with  the 
state  legislature. 

Mr.  O'Reilly  also  reported  that  a  bill 
legalizing  the  admission  of  children 
without  guardians  was  being  put  for- 
ward to  the  Children's  Bureau  of  the 
Board  of  Education  in  the  shape  of  an 
amendment  providing  for  a  licensed  ma- 
tron appointed  by  the  city  and  approved 
by  the  Gerry  Society  being  placed  in 
each  house. 

The  standee  question  was  brought  up 
and  a  committee  appointed  to  confer 
with  the  board  of  aldermen  on  the  in- 
troduction of  a  standee  ordinance  either 
placing  the  regulation  of  standees  under 
the  fire  chief  or  providing  for  a  cer- 
tain number  of  standees  in  each  house. 

About  thirty  Brooklyn  exhibitors  at- 
tended the  meeting  and  four  new  mem- 
bers were  admitted  to  the  local.  A  big 
attendance  is  promised  for  the  April 
meeting  -in  connection  with  which  a 
smoker  will  be  run. 


Hemmell,  New  President  of  F.   I.  L.   M. 
Club. 

Owing  to  the  resignation  of  I.  Chad- 
wick,  John  H.  Hammell,  of  the  General 
Film  Company,  has  been  elected  presi- 
dent of  the  F.  I.  L.  M.  Club  for  the 
remainder   of   the   year. 

Mr.  Hammell  is  one  of  the  first  mem- 
bers of  the  F.  I.  L.  M.  Club  and  has 
filled  each  office  up  to  president.  Mr. 
Hammell's  popularity  with  exhibitors, 
as  well  as  the  various  exchanges,  as- 
sures a  good  administration  for  the 
F.  I.  L.  M.  Club. 

Joe  Klein,  of  Metro,  has  been  elected 
first  vice-president ;  George  Schaefer, 
of  the  World,  second  vice-president; 
T.  J.  Conners,  of  Metro,  sergeant  at 
arms;  and  Sam  Eckman,  of  Goldwyn, 
remains    as    treasurer. 


Now  Bears   Have  Often   Been   Known   to   Hug  Persons   to  Death. 

But  We  Know  That  the  Bear  Hasn't  Influenced  Tom   Mix  in  Fox's  "Fighting  for  Gold. 


1786 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


PASTOR    OFFERS    PULPIT    TO  EXHIBITOR 

Rochester     Manager     Reciprocates     by     Inviting 
Pastor  to  Address  His  Patrons  on  Sunday  Opening 


THE  agitation  for  and  against  Sun- 
day picture  shows  is  being  met  in 
the  pastoral  town  of  Gorham,  New 
York,  in  a  manner  that  is  unique  and 
interesting  in  its  directness  and  rural 
simplicity.  William  S.  Brown,  manager 
of  the  Elite  Theatre,  has  agreed  to  ad- 
dress the  Baptist  congregation  from  the 
pulpit,  while  the  minister,  the  Rev. 
Samuel  S.  Prentiss,  will  speak  in  the 
theatre.  Both  will  discourse  on  the 
topic  "Are  Sunday  Moving  Picture 
Shows  for  the  Best  Interests  of  the 
Community?" 

Most  of  the  folks  in  Gorham  want 
Sunday  shows,  but  there  are  a  few  Puri- 
tanical souls  who  are  bitterly  opposed 
to  them  as  a  desecration  of  the  Sab- 
bath. These  latter  urged  the  local  min- 
isters to  take  action  while  the  present 
movement  is  on  foot.  The  Rev.  Mr. 
Prentiss  stated  candidly  that  he  had 
never  considered  the  matter  of  Sunday 
shows,  but  that  he  would  give  the 
matter  his  attention. 

At  this  juncture  Mr.  Brown  expressed 
his  opinion  and  advanced  reasons  for 
Sunday  opening.  These  evidently  had 
some  weight  with  the  minister,  for  he 
promptly  invited  Mr.  Brown  to  occupy 
the  pulpit  on  a  Sunday  to  be  mutually 
agreed  upon.  Mr.  Brown  accepted  and 
promised  to  present  his  arguments  for 
Sunday  opening.  He  also  reciprocated 
by  asking  the  Rev.  Mr.  Prentiss  to  ad- 
dress an  audience  in  his  theatre  and  the 
latter  has  accepted. 

There  is  no  animosity  between 
the  minister  and  the  theatre  manager. 
Both  are  taking  the  discussion  seriously 
and  say  that  they  wish  to  take  this  op- 
portunity to  get  at  the  real  sentiment 
of  the  community.  The  exact  date  has 
not  been  set,  but  will  probably  be  the 
last  Sunday  of  this  month.  Mr.  Brown 
will  speak  at  the  church  in  the  morning 
and  the  Rev.  Mr.  Prentiss  will  come  to 
the  theatre  in  the  evening. 


Frohman  Engages  Three  Stars 
to  Appear  with  Texas  Guinan 

WILLIAM  L.  SHERRILL,  president 
of  the  Frohman  Amusement  Cor- 
poration, wired  his  New  York  of- 
fice that  he  has  engaged  Jack  Richard- 
son, George  Chesbro  and  Anna  Wild  to 
appear  in  the  two-reel  Western  drama, 
being  made  by  that  company  on  the 
West  Coast,  and  in  which  Texas  Guinan 
is  to  be  starred. 

Jack  Richardson  has  had  a  varied 
career  on  the  legitimate  stage  as  well 
as  in  pictures.  Educated  at  Culver  Mili- 
tary Academy,  he  appeared  in  various 
stock  and  repertoire  legitimate  shows, 
and  inaugurated  his  screen  career  with 
Selig  in  1909,  thereafter  appearing  in 
American  Mutual  productions.  He  was 
starred  by  the  Triangle,  after  being  fea- 
tured in  a  series  of  Mustang  Western 
Dramas.  Mr.  Richardson  co-starred 
with  J.  Warren  Kerrigan,  and  earned 
an  unenviable  reputation  as  the  most 
popular  "villain"  in  Western   dramas. 

George  Chesbro  is  a  combination  of 
leading  man  and  juvenile,  having  played 
in   many  Triangle  productions. 

Anna   Wild    has    appeared    in    several 


productions  under  the  direction  of  Tom 
Ince. 

The  Frohman  Amusement  Corpora- 
tion will  shortly  announce  the  acquisi- 
tion of  one  of  the  most  popular  comedy 
stars  in  motion  pictures  in  a  series  of 
short  length  subjects. 


Evils  of  "Overpraising" 

While  there  is  a  marked  differ- 
ence in  marketing  a  yard  of  dry- 
goods  and  selling  a  theatre  ticket, 
the  proceeds  spring  from  the  same 
premise— faith  in  the  establish- 
ment where  the  money  is  depos- 
ited by  the  individual.  The  mer- 
chant who  assumes,  in  his  adver- 
tising, that  every  item  of  mer- 
chandise to  which  he  refers  is  un- 
approachable in  quality  by  any 
rival  is  now  numbered  among  the 
missing  in  the  newspaper  pages. 
Merchants  tell  their  story  directly 
and  plainly — and  the  measure  of 
their  annual  turnover  is  based  on 
the  confidence  the  public  has  in 
the  establishment.  Granted  that 
there  must  be  an  inspiring  amount 
of  "superlatives"  used  in  whetting 
the  amusement  appetite  the  show- 
man who  proceeds  with  restraint, 
advertises  without  needless  bom- 
bast and  tells  his  public  exactly 
what  he  has  for  their  entertain- 
ment— that  showman  represents 
the  best  in  theatre  merchandizing. 
It  is  his  theatre  that  will  thrive, 
prosper  and  grow  in  public  esteem. 


Holmes  to  Go  to  Europe  to 
Get  Lecture  and  Film  Data 

BURTON  HOLMES,  traveler  and  lec- 
turer and  creator  of  the  Para- 
mount-Burton Holmes  Travelogues, 
announces  that  he  will  go  to  Europe 
this  coming  summer  to  obtain  material 
for  lectures  and  screen  subjects  to  be 
used  as   a   sequel  to  his  current  series. 


Consequently,  his  next  season's  series 
will  show  Europe  in  the  re-making,  the 
pictures  and  lectures  dealing  with  liber- 
ated Belgium  and  Flanders,  the  occu- 
pied Rhineland,  "Italia  Redenta"  and 
vanished  Russia. 

Of  interest  to  the  exhibitors  is  the 
fact  that  Mr.  Holmes  has  inaugurated 
an  advertising  policy  whereby  his  illus- 
trated lectures  are  directly  tied  up  with 
his  current  screen  subjects.  As  a  fea- 
ture of  this  campaign  there  are  being 
distributed  to  patrons  of  the  Holmes 
lectures  at  Orchestra  Hall,  Chicago,  a 
complete  list  of  all  the  picture  theatres 
in  that  city  and  its  suburbs  where  the 
Paramount-Burton  Holmes  Travelogues 
can  be  seen,  with  the  days  of  the  week 
on  which  they  are  shown.  This  will  be 
done  in  all  the  cities  in  which  Mr. 
Holmes  will  lecture  during  the  remain- 
der of  the  present  season. 


Moore    to    Produce    Independently. 

One  of  the  latest  directors  to  secede 
from  the  ranks  of  the  old  line  com- 
panies is  Eugene  Moore,  who  for  the 
past  seven  years  has  directed  releases 
for  the  Pathe,  Mutual  and  Bluebird  pro- 
grams. He  has  during  that  time  pro- 
duced over  one  hundred  and  fifty  photo- 
plays, including  oVer  thirty-five  reel 
pictures. 

Mr.  Moore  has  gathered  around  him- 
self an  excellent  organization.  He  will 
produce.  Harris  Gordon  will  be  pro- 
duction manager,  and  George  Moore 
general  manager.  The  story  at  present 
in  preparation  is  said  to  be  a  screen 
version  of  one  of  the  season's  "best 
sellers,"  and  it  is  to  be  given  an  elabo- 
rate production  with  an  exceptional 
cast.  "We  will  feature  the  story,"  says 
Mr.  Moore,  "because  the  title  and  the 
author's  name  have  a  greater  box  of- 
fice value  than  any  star  it  would  be 
possible  to   secure." 

The  marketing  affiliations  are  not  to 
be  announced  at  the  present  time.  The 
officers  of  the  corporations  are:  Eugene 
Moore,  president;  Harris  Gordon,  vice- 
president  and  secretary;  George  H. 
Mohr,  treasurer. 


Universal   Engages  Alice   Elliott. 

Alice  Elliott,  an  Oakland,  Cal.,  society 
girl,  who  has  been  appearing  on  the 
stage  in  San  Francisco  and  Los  Angeles 
for  some  time  in  various  stock  plays, 
has  been  engaged  by  Universal  to  play 
opposite  Monroe  Salisbury  in  "The 
Open  Road,"  Bernard  McConville's 
story,  now  being  produced  under  the 
direction  of  Rupert  Julian.  Miss  Elliott 
was  selected  because,  as  Mr.  Julian 
expressed  it,  she  is  an  ideal  type  for  the 
Italian   artist's  model. 

Frank  Leigh,  who  has  been  seen  in 
a  number  of  Paramount  and  Goldwyn 
releases,  has  also  been  selected  to 
appear  in  Mr.  Salisbury's  cast.  Little 
Pat  Moore,  who  was  seen  with  Harry 
Carey,  is  also  in  the  cast. 


Burton    Holmes. 


Briggs   Signs   Up   the  Carr  Children. 

The  Carr  children,  Stephen  and  Rose- 
mary, who  appear  in  the  first  three 
comedies  made  by  Briggs  Pictures,  Inc., 
from  the  cartoons  of  Briggs,  appearing 
in  the  New  York  Tribune,  have  been 
signed  for  a  series  of  fifty-two  pictures 
to  be  made  by  the  company.  Produc- 
tion is  going  steadily  on  at  the  Than- 
houser  studios  in  New  Rochelle. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1787 


FILMS— BROTHERS   TO   NEWSPAPERS 

Edward  A.  MacManus  Believes  That  Films  May  Be  Published 
After  the  Manner  of  Printed  Matter,  Serving  Similar  Purpose 
—Will  Soon  Begin  Circulating  Films  Reflecting  Commerce 


IN  the  belief  that  films  serve  in  a 
pictorial  way  much  the  same  purpose 
as  the  printed  page,  Edward  A. 
MacManus  intends  to  undertake  the 
exploitation  of  a  particular  type  of 
photo-feature  as  soon  as  his  arrange- 
ments are  completed.  He  is  now  at 
the  work  of  production;  Mary  Fuller 
definite  announcements  to  make  later 
on. 

"If  the  word  had  not  already  been  mis- 
used and  abused,"  said  Mr.  MacManus 
to  the  World  representative  in  a  recent 
talk,  "I  might  call  my  productions  'in- 
dustrials'; but  they  will  be  more  than 
the  accepted  line  of  product  now  issued 
as  an  'industrial.'  There  will  be  an 
element  of  constructiveness  in  my  pic- 
tures that  does  not  obtain  in  what  has 
long  been  circulated  under  the  guise  of 
camouflaged    advertising." 

Mr.  MacManus  was  in  his  office — a 
place  more  discussed  than  any  abode  of 
business  in  the  picture  colony.  If  the 
MacManus  films  are  like  the  MacManus 
headquarters  they  will  be  a  revelation. 
Deep  rugs  thrown  over  polished  floors, 
antique  furniture  and  every  evidence 
of  luxury  are  on  all  sides.  High  ceil- 
ings, artistically  paneled  walls  and  great 
vases  of  beautiful  design  fit  elaborately 
into  the  atmosphere  of  elegance  that  is 
enhanced  by  the  quiet  impressiveness 
of  the  MacManus  surroundings.  Here, 
far  above  street  noises,  thought  con- 
centration may  proceed  to  an  extreme 
degree.  Men  who  have  business  there 
are  not  disturbed  by  the  jar  of  flying 
film  cans  or  the  rattle  of  busy  writing 
machines. 

Pictures    for    Reconstruction. 

"The  war  has  created  a  need  for  pic- 
tures that  do  not  exist,"  said  Mr.  Mac- 
Manus. "The  work  of  reconstruction 
is  a  more  tremendous  undertaking  than 
most  of  us  realize.  Millions  are  to  be 
spent  by  the  Government  on  good  roads 
alone.  There  is  a  film  story  in  that. 
The  human  side  of  this  reconstruction 
presents  a  great  opportunity  for  filming. 
'Jobs  for  Soldiers'  is  another  staggering 
problem  that  faces  the  country,  and 
there's  a  great,  big,  human  interest  film 
in  that. 

"Before  I  became  interested  in  pic- 
tures I  was  an  advertising  man,  handling 
big  accounts  for  nationally  advertised 
commodities — from  shoes  to  soap.  There 
I  absorbed  the  appeal  of  'human  in- 
terest' in  advertising,  and  it  is  this  same 
thought  that  I  now  propose  to  translate 
to  constructive  issues  for  the  screen. 
Firm  in  the  belief  that  films  are  closely  . 
allied  with  the  publishing  business  I 
intend  to  'publish'  features  that  will 
have  both  a  commercial  value  and 
human   appeal." 

ed  concerning  definite  details  Mr. 
MacManus  said  he  was  not  ready  now 
to  specify.  "I  am  willing  to  take  my 
medicine,  but  I  don't  want  to  advertise 
my  mistakes,"  he  said.  "My  plan  is 
being  developed,  and  there  may  be  some 
of  my  theories  that  will  not  'stand  up,' 
but  I  am  going  to  make  allowance  for 


that  contingency  and  work  out  the  solu- 
tion as   fast  as  the  problem  arises." 

MacManus     Invented    Serials. 

It  will  be  recalled  by  those  who  know 
a  dozen  years  of  moving  picture  history 
that  Mr.  MacManus  was  the  first  man 
to  present  a  serial  for  circulation  among 
exhibitors.  The  Edison  people  handled 
the  work  of  production;  Mary  Fuller 
was    the    star,    and    General    Film    dis- 


Edward    A.    MacManus. 

tributed  "What  Happened  to  Mary." 
Incidentally  the  publicity  gained  through 
"hooking  up"  the  serial  with  a  news- 
paper story  running  coincident  with  the 
various  episodes  was  also  part  of  the 
original  MacManus  plan. 

When  he  first  presented  his  idea  to 
the  moving  picture  powers  that  then 
controlled  he  was  rebuffed,  if  not 
pleasantly  ridiculed.  But  the  history  of 
serials  proves  that  MacManus  had,  like 
Barnum,  "the  right  idea."  He  expects 
to  have  his  present  plans  misjudged  in 
the  light  of  some  other  attempts  at  pro- 
moting "industrials,"  and  that  is  why, 
just  now,  he  is  not  going  into  details. 

"It  is  the  'human'  and  not  the  'com- 
mercial' angle  that  will  develop  a  suc- 
cessful outcome  of  what  I  am  planning," 
said  Mr.  MacManus.  "It  will  be  the 
thought  behind  the  picture  that  will 
carry  home  the  point  for  the  interests 
that  concern  themselves  in  what  may 
best  be  called  'constructive'  pictures. 
Every  man,  woman,  boy  or  girl  in  the 
country  likes  to  read  about  the  success- 
ful man.  In  this  land  of  enterprise,  where 
everybody  works,  including  father,  no- 
body can  find  interest  in  the  failures. 
It  is  the  spur  of  success  that  keeps 
every  wheel  in  motion,  and  it  is  the 
personal  ambitions  of  the  successful 
men  that  makes  them  successful.  Ford 
sees  the  whole  world  moving  by  power 


of  the  gas  engine;  Schwab  took  hold 
of  war  emergency  shipbuilding  because 
he   could  vision   the  ocean   dotted  with 

ships. 

Plenty  of  Opportunity  for   Pictures. 

"It  will  be  my  task  to  get  the  human 
interest  element  that  centers  in  the 
successful  Fords  and  Schwabs  of  indus- 
try everywhere;  to  picture  the  victory 
of  American  chemists  over  the  blockade 
of  Germany;  to  show  why  America  is 
now  grinding  better  lenses  than  Ger- 
many ever  could;  to  tell  the  story  of 
American  toys,  American  phosphates, 
and  to  make  constructive  films  with  the 
heart  interest  angle  that  Americans  so 
greatly  need  so  as  to  show  them  what 
their  fellow  citizens  have  done  to 
develop  and  build  unexpected  resources 
— the  fruits  of  emergency." 

Mr.  MacManus  is  fully  awake  to  the 
difficulties  in  reaching  the  screen  with 
what  are  best  known  as  "industrials." 
He  has  figured  that  all  out,  and  will  pro- 
ceed with  his  arrangements  accordingly. 
There  will  be  "something  doing"  very 
soon,  according  to  Mr.  MacManus. 

HILL. 


Wideawake  Film  Men 
Beat  Minnesota  Censor  Bill 


THERE  will  be  no  censorship  of 
moving  pictures  in  Minnesota  for 
the  next  two  years  at  least.  The 
F.  H.  Peterson  bill,  providing  for  a  state 
board  of  censors,  was  recommended  for 
indefinite  postponement  by  the  Senate 
general  legislation  committee  of  the 
Minnesota  Legislature  on  motion  by 
Senator  F.  E.  Putnam,  of  Faribault. 

The  death  knell  of  the  censorship  bill 
was  the  outcome  of  the  vigorous  fight 
waged  by  the  Minneapolis  Film  Board 
of  Trade  and  the  Theatrical  Protective 
League,  both  of  which  organizations 
sent  committees  to  the  hearings  on 
censorship.  A  "seventh  day  rest  bill," 
which  had  for  its  object  the  suspension 
of  all  business  on  Sunday,  was  also 
killed  by  the  activity  of  the  film 
organizations. 

The  Minneapolis  Film  Board  of  Trade 
thus  adds  some  new  feathers  to  its  cap. 
It  was  responsible  recently  for  the 
defeat  of  a  measure  providing  for  Sun- 
day closing  in  South  Dakota,  and  has 
also  taken  an  interest  in  fighting  re- 
actionary picture  legislation  in  North 
Dakota. 


Famous    Players   to   Screen   Ryan   Novel. 

The  Famous  Players-Lasky  Corpora- 
tion has  purchased  the  screen  rights  to 
the  novel,  "Told  in  the  Hills,"  by  Marah 
Ellis  Ryan.  Production  work  will  be 
started  at  an   early  date. 

Written  nearly  thirty  years  ago  and 
first  published  in  1891,  "Told  in  _  the 
Hills"  has  sold  continuously  ever  since. 
The  gross  sales  have  reached  nearly 
three  quarters  of  a  million  copies  and  in 
all  over  fifty  editions  of  the  book  have 
been    published. 


1788 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


APPEALS  SUIT  OVER  "PEG  O'  MY  HEART 


Case  That  Is  Expected  to 
Author  Has  in  His  Play 

J  HARTLEY  MANNER'S  appeal  from 
the  decision  of  Judge  Mayer,  sus- 
•  taining  the  claim  of  Oliver  Mor- 
osco  to  the  present  and  future  produc- 
ing rights  to  the  play  entitled  "Peg  O' 
My  Heart,"  was  argued  before  the 
United  States  Circuit  Court  of  Appeals 
on  March  14,  when  briefs  were  sub- 
mitted and  the  case  was  taken  under 
advisement. 

The  ownership  of  the  motion  picture 
rights  to  the  play,  in  which  Laurette 
Taylor  starred  with  marked  success,  is 
a  vital  issue  in  the  controversy,  as  it 
is  anticipated  the  screen  version  of  the 
production  will  prove  as  successful 
financially  and  artistically  as  the  stage 
production    proved   to   be. 

During  the  argument  Judge  Hough 
referred  to  the  modification  of  the 
original  contract  in  July,  1914,  as  the 
act  of  raising  a  flag  of  truce  relative  to 
the  moving  picture  rights  to  the  pro- 
duction so  long  as  the  play  continued 
a  Broadway  success,  with  the  prob- 
ability of  a  renewal  of  hostilities  over 
the  film  rights  which  has  now 
developed. 

Under  the  original  contract  Morosco 
agreed  to  star  Laurette  Taylor  in  at 
least  seventy-five  performances  of  the 
play,  which  was  to  be  produced  entirely 
at  his  own  expense,  and  to  play 
Manners  a  royalty  of  10  per  cent,  of  the 
gross  receipts  irrespective  of  whether 
the  production  proved  a  success  or  a 
failure  from  a  financial  standpoint. 

Acting  on  the  theory  that  the  pro- 
ducer practically  took  a  gamble  on  the 
success  of  the  play,  Judge  Mayer  decided 
that,  in  accordance  with  the  American 
spirit  of  fair  play,  the  producer  should 
share  in  the  profits  o^f  the  venture,  and 
sustained  Morosco's  claim  to  the  prop- 
erty rights  of  the  play  in  perpetuity. 

The  decision  of  the  Appellate  Court 
is  expected  not  only  to  determine  the 
rights  of  the  litigants  under  the  exist- 
ing contracts,  but  to  determine  definitely 
what  rights,  if  any,  a  playwright  retains 
in  a  play  after  contracting  with  a  pro- 
ducer for  its  presentation  on  the  stage. 


Photographic  Expert  Joins 
Inter-Ocean  Film  Forces 

ALBERT  TEITEL,  a  pioneer  film 
man,  best  known  through  his  con- 
nection with  the  Ideal  Laboratories 
and  studio  of  Hudson  Heights,  N.  J., 
which  he  founded,  is  now  on  the  tech- 
nical staff  of  the  Inter-Ocean  Film  Cor- 
poration. Mr.  Teitel  will  pass  on  the 
photography  of  every  subject  released 
by  Inter-Ocean  to  the  world  market, 
and  will  make  his  office  on  the  fourth 
floor  of  the  new  Inter-Ocean  Building, 
218  West  Forty-second  street,  New 
York. 

Mr.  Teitel  is  a  chemist  by  profession 
and  was  a  student  at  the  Sorbonne, 
Paris.  In  1910  he  entered  the  motion 
picture  business  as  secretary  of  the 
Ortho  Film  Company,  one  of  the  first 
independent  commercial  laboratories  in 
New  York.  Then  he  became  a  super- 
visor of  films  for  the  General  Film  Com- 
pany. He  was  president  of  the  Multi- 
color Film  Improving  Company  in  1915, 


Decide  What  Rights  Any 
Goes  to  Appellate  Court 

and  the  next  year  organized  the  Ideal 
Film  Laboratories  and  Studios,  becom- 
ing the  first  president  of  the  operating 
company. 

In  the  absence  on  the  Coast  of  E.  H. 
Kaufman,  accessories  manager  of  Inter- 
Ocean,  Leon  Schlesinger  of  the  sales 
department,  is  taking  charge  of  the  car- 
bons and  accessories  controlled  by  the 
firm. 

Donald  B.  Shepard,  formerly  of  the 
United  Theatrical  Equipment  Corpora- 
tion, is  an  addition  to  the  projection  de- 
partment of  Inter-Ocean. 


increased  his  popularity  that  not  more 
than  three  productions  had  been  issued 
when  Goldwyn  exhibitors  in  every  sec- 
tion of  the  country  began  demanding: 
"Make  Tom  Moore  a  star."  The  result 
of  their  insistence  was  that  in  its  sec- 
ond season  Goldwyn  made  the  decision 
and  in  "Just  for  Tonight"  Tom  Moore 
went  out  "on  his  own"  in  the  screen 
drama  and  registered  a  most  thorough 
success. 


Tom  Moore  to  Continue  With  Goldwyn. 

Samuel  Goldwyn  from  California  tele- 
graphs his  New  York  office  that  he  has 
signed  a  long  term  contract  with  Tom 
Moore,  which  assures  the  continuance  of 
this  star  in  the  Goldwyn  family  for  sev- 
eral years  to  come. 

As  a  leading  man  with  Madge  Ken- 
nedy, Mae  Marsh  and  other  of  the 
Goldwyn    stars,    Mr.    Moore    so    rapidly 


The   Leader    Takes    Sunday   Show   Vote. 

The  Pittsburgh  Leader  on  Monday, 
March  10,  instituted  a  feature,  designed 
to  ascertain  public  sentiment  on  open- 
ing motion  picture  theatres  Sundays.  A 
coupon  is  published  daily,  requesting  the 
readers  to  vote  on  the  question,  either 
for  or   against. 

"It  is  the  duty  of  every  exhibitor," 
says  Manager  Leo  Levison,  of  the  Pitts- 
burgh Select  office,  one  of  the  active 
members  of  the  campaign  committee, 
"to  induce  every  one  he  comes  in  con- 
tact with  to  sign  the  ballots  daily  and 
send  them  in  to  the  Leader  office. 

"The  Leader  is  providing  the  means 
through  which  both  sides  and  all  of  the 
people  can  record  definite  views."  The 
idea  is  good  for  use  elsewhere. 


ROOSEVELT    FILM     CREATING     BIG    STIR 

"Our  Teddy"  Draws  Best  Attendance  at  the  Princess 
in  Bowling  Green,  Kentucky — History  Film  in  Demand 


t  P.  MASTERS,  manager  of  the 
Princess  Theatre,  Bowling  Green, 
**  *  Ky.,  is  enthusiastic  over  the  show- 
ing "Our  Teddy,"  the  McClure  author- 
ized Roosevelt  picture,  made  at  his  the- 
atre. Playing  at  double  rates  the  pic- 
ture smashed  all  previous  house  records, 
showing  to  four  hundred  more  people 
than  saw  "My  Four  Years  in  Germany," 
the  former  record  -  holder  at  the 
Princess.  The  fact  that  "Our  Teddy," 
portraying  the  life  of  one  of  the  coun- 
try's foremost  Republicans,  drew  such 
enormous  crowds  in  a  city  that  is 
famous  as  a  Democratic  stronghold — 
in  the  "solid  South" — is  a  glowing 
tribute  to  the  picture  and  to  the  uni- 
versal popularity  of  Colonel  Roosevelt 
among  people  of  all  parties. 

In  addition  to  the  newspaper  adver- 
tising which  he  used  for  "Our  Teddy," 
Mr.  Masters  sent  personal  letters  to 
prominent  men'all  over  Kentucky,  tell- 
ing them  about  the  picture  and  urging 
them  to  use  their  influence  to  boost  the 
film  among  their  friends.  As  Mr.  Masters 
is  chairman  of  the  Liberty  Loan  Com- 
mittee for  Warren  County  he  was  thor- 
oughly acquainted  with  the  people  with 
the  most  influence.  The  results  obtained 
by  these  letters  were  far-reaching  and 
more  than  satisfactory. 

AH  House  Records  Beaten. 
When  the  first  show  got  under  way 
Mr.  Masters  beheld  his  theatre  jammed 
to  capacity  and  a  big  crowd  lined  up 
outside  clamoring  to  get  in.  The 
Princess  played  to  the  biggest  crowd  of 
its  history  at  every  performance  of  the 
Roosevelt  film,  and  hundreds  were 
turned  away  for  lack  of  room.  More- 
over, Mr.  Masters  declares  "Our  Teddy" 
attracted  the  most  representative  audi- 
ence he  ever  saw  at  the  Princess.  Bowl- 
ing Green  is  one  of  the  most  ultra-con- 
servative cities  in  the  South.  Hundreds 
of  people  who  were  never  in  the  habit 


of  attending  motion  picture  shows  and 
scores  who  had  never  been  inside  a  the- 
atre flocked  to  the  Princess  to  see 
Roosevelt  on  the  screen.  These  people 
were  the  most  enthusiastic  among  the 
audiences  in  their  praises  of  the  pic- 
ture, according  to  Mr.  Masters,  who 
asserts  that  since  the  showing  made  by 
"Our  Teddy"  he  has  had  the  patronage 
of  a  class  of  Kentuckians  whom  he  was 
previously  able  to  reach  with  no  other 
picture.  In  this  connection  he  claims 
that  the  permanent  results 'his  theatre 
obtained  by  "Our  Teddy"  are  even  more 
important  than  the  money  he  took  in 
at  the  box  office  during  the  run  of  the 
film. 

Similarly  excellent  showings  with 
"Our  Teddy"  have  been  reported  to  the 
Big  Feature  Rights  Corporation,  which 
is  distributing  the  picture  in  Kentucky, 
by  the  Princess  Theatre,  Hopkinsville; 
Garrick  Theatre,  Madisonville;  Union, 
Central  City,  and  numerous  other  towns. 
The  picture  is  just  being  booked  in 
Tennessee,  where  the  wonderful  reputa- 
tion it  won  in  Kentucky  has  preceded 
it. 


Christie    Wants    Two-Reel    Material. 

Now  that  the  Christie  Film  Company 
has  announced  its  coming  special  come- 
dies in  two  reels,  Al  E.  Christie,  head  of 
the  production  activities  of  the  com- 
pany, desires  to  make  it  known  that  an 
excellent  market  for  comedies  of  this 
type  has  been  opened. 

Christie  films  have  always  been  in  the 
market  for  comedies  of  the  one-reel 
type,  and  the  enlargement  of  the  pro- 
duction activities  to  include  "feature 
material  in  two  reels"  will  give  a  great 
many  more  writers  a  chance. 

The  quickest  route  to  a  market  for  used 
films  is  via  The  World's  Classified  adver- 
tising.    A  trial  will  prove  this  assertion. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1789 


RAISE  YOUR   PRICES,   SAYS   SCOTT 

Detroit  Exchange  Manager  Says  Exhibitors  Should 
Make  Admissions  Grade  According  to  Rental — Declares 
Average  Showman  Lacks  Nerve  to  Explain  to  Patrons 


EXHIBITORS  are  just  as  much  en- 
titled to  advance  prices  for  special 
film  attractions  as  the  auto  dealer 
is  to  charge  more  for  a  Packard  than 
for  a  Ford,"  is  the  contention  of  Harry 
Scott,  Detroit  manager  of  the  First  Na- 
tional, which  distributes  First  National 
Attractions  in   Michigan. 

"Exhibitors  and  the  public  must  real- 
ize that  it  is  impossible  to  make  all  pic- 
tures at  the  same  cost.  A  producer 
may  pay  $50,000  for  one  story,  and  only 
a  thousand  for  another.  The  $50,000 
story  will  probably  cost  $100,000  to  pro- 
duce in  the  film,  yet  the  $1,000  story  may 
cost  only  $20,000.  Is  it  reasonable  that 
the  public  should  pay  the  same  price 
for  the  more  expensive  production  than 
for  the  cheaper  one?  Of  course,  where 
productions  strike  about  the  same  aver- 
age as  they  do  on  the  program,  prices 
should  not  be  advanced,  but  what  I  re- 
fer to  is  that  prices  for  pictures,  such 
as  "Daddy  Long  Legs,"  with  Mary  Pick- 
ford,  should  not  be  sold  to  the  public  at 
the  same  price  of  the  ordinary  five-reel 
program  picture  with  a  star  of  no  draw- 
ing power  and  just  a  mediocre  produc- 
tion. 

"Take  your  legitimate  theatres — in  the 
big  cities — the  public  pays  $2  for  the 
average  one,  but  when  something  extra- 
ordinary comes  along  like  the  Follies  or 
the  Winter  Garden  Shows — what  hap- 
pens? Prices  go  to  $3  and  $2.50  top  and 
the    public    pack    the    theatre. 

Mercantile    Rules    Should    Prevail. 

"Show  business  is  just  like  any  mer- 
cantile business — the  cost  to  the  public 
is  based  on  the  cost  to  the  manufac- 
turer or  producer.  In  the  film  business 
the  exhibitor  is  the  retailer  and  his 
prices  should  be  based  on  what  the 
goods  are  worth  and  he  should  charge 
accordingly." 

Speaking  further  along  the  lines  of 
film  rentals  and  admission  prices,  Mr. 
Scott  says :  "Film  rentals  are  based  on 
population,  capacity,  admission  prices, 
industrial  and  agricultural  conditions, 
the  distributor's  share  of  the  production 
cost,  positive  prints,  selling  cost,  ex- 
pense of  distributing  and  depreciation. 
The  branch  manager,  if  he  is  a  business 
man,  should  know  to  a  penny  the  amount 
of  money  he  must  receive  from  each 
town  to  break  even  on  his  overhead 
expense. 

Patrons  Demand  Big  Pictures. 

"Long  ago  representative  exhibitors 
realized  the  necessity  of  paying  equita- 
ble film  rentals.  They  knew  it  was  im- 
possible for  the  manufacturers  to  con- 
tinue business  at  a  loss.  Their  patrons 
demanded  bigger  and  better  pictures, 
and  it  was  up  to  the  producer  to  make 
them.  The  far-sighted  exhibitors  real- 
ized that  without  the  co-operation  of 
the  producer  the  millions  of  dollars  in- 
vested in  their  theatres  would  be  a  total 
loss ;  they  know,  too,  that  it  takes 
money   to   make   real   pictures. 

"The  better  class  of  exhibitors  saw 
that  the  trend  of  the  times  made  it  ne- 
nessary     to     increase     their     admission 


prices  in  accordance  with  the  class  of 
productions  they  presented.  The  idea 
was  not  not  new.  Long  before  pic- 
tures came  into  their  own  legitimate 
theatres  had  operated  on  the  same  pol- 
icy. For  example,  The  Post  Theatre,  Bat- 
tle Creek,  Mich.,  would  play  a  Lincoln 
J.  Carter  melodrama  one  day  during  the 
week  at  10,  20  and  30  cents ;  Maude 
Adams  on  another  day  at  prices  up  to 
$2.50,  and  on  another  day  some  other 
show  at  prices  up  to  $1.00.    And  so  on. 

Admission    Should    Match     Rental. 

"The  patrons  of  the  legitimate  theatre 
did  not  expect  to  see  Maude  Adams  for 
the  same  admission  price  they  had  paid 
to  see  a  cheap  melodrama,  so  why  should 
a  moving  picture  theatre  be  expected 
to  show  a  super-production  at  the  same 
admission  charged  for  the  ordinary  pro- 
gram picture  for  which  the  exhibitor 
pays  a  small  rental  in  comparison  to  the 


Harry   Scott. 

price   he   pays   for   the   big  productions 
such  as  those  mentioned. 

"Going  from  the  sublime  to  the  ridicu- 
lous— would  the  theatre  goer  who  kicks 
about  advanced  admission  prices  expect 
to  buy  a  porterhouse  steak  from  his 
butcher  at'the  same  price  he  pays  for 
chuck  steak?  Would  he  expect  to  buy 
cream  at  the  price  charged  for  milk? 
Yet,  fundamentally,  the  relative  values 
of  the  edibles  and  the  pictures  are  the 
same. 

Should  Explain  Situation  to  Patrons. 

"The  trouble  is,  the  average  exhibitor 
lacks  the  nerve  to  come  out  flat-footed 
and  put  his  case  squarely  up  to  his  pat- 
rons. If  he  would  explain  to  his  patrons 
through  his  house  organ,  on  his  screen 
and  in  his  newspaper  copy,  that  the  pro- 
ductions being  shown  in  the  principal 
theatres  of  the  large  cities  cost  a  great 
deal  of  money  and  that  it  would  be  ne- 


cessary to  increase  his  admission  prices 
in  proportion  to  the  film  rental,  if  his 
patrons  wanted  that  class  of  attractions, 
I  do  not  think  he  would  have  any  dif- 
ficulty in  making  the  grade. 

"Is  it  not  better  for  an  exhibitor  to 
pay  $100  a  day  for  film  and  make  $100 
profit  than  to  pay  $25  a  day  and  make 
only   $25?  -         • 

"Not  long  ago  Herb  Weil,  who  con- 
trols every  theatre  in  Port  Huron, 
Mich.,  came  in  to  inquire  about  a  pop- 
ular subject.  He  was  asked  a  big  price 
for  rental,  and  while  he  wanted  the  pic- 
ture, he  remarked  that  if  he  took  it  at 
the  price  asked  he  would  have  to  get 
more  money  from  the  public.  Well,  we 
talked  it  over  and  Mr.  Weil  decided  that 
he  would  charge  more,  but  he  would 
start  immediately  a  systematic  campaign 
of  publicity  and  advertising.  To  make 
a  long  story  short  as  to  how  he  did  it, 
the  picture  packed  them  in  during  the 
engagement,  breaking  the  house  record, 
and  at  25  and  50  cent  prices.  He  wrote 
me  that  he  was  more  than  pleased  with 
the  engagement,  that  the  public  liked  the 
picture  and  did  not  complain  of  the  in- 
creased price. 

Try  It  Out  with  Two  Theatres. 

"Many  exhibitors  controlling  two 
theatres  have  established  one  as  the  pro- 
gram house,  with  a  fixed  price  of  admis- 
sion, playing  specials  and  popular  stars 
in  the  other  at  varying  prices,  and  the 
plan  is  meeting  with  considerable  suc- 
cess. 

"Unfortunately,  there  are  a  few  exhib- 
itors who  are  lacking  in  foresight  and 
insight.  They  are  just  groping  about 
and  going  along  in  the  same  old  rut. 
They  do  not  understand  that  it  is  im- 
possible for  a  business  to  continue  with 
any  degree  of  permanency  unless  found- 
ed on  a  basis  of  equity.  This  class  of 
exhibitor  does  not  think  of  the  future — 
perhaps  he  doesn't  plan  that  far  ahead; 
he  doesn't  seem  to  know  that  if  all  ex- 
hibitors were  of  his  mind  and  beat  down 
rental  prices  the  manufacturers  would 
be  obliged  to  make  cheaper  pictures  of 
less  box  office  value  and  that  the  public 
would  express  its  disapproval  by  remain- 
ing away  from  the  box  office. 

Peril   in   Controlled   Towns. 

"The  rental  price  offered  by  some  ex- 
hibitors is  so  small  that  it  does  not  pay 
to  buy  positive  prints  to  fill  their  book- 
ings, and  the  purchasing  of  positive 
prints  is  a  matter  that  requires  con- 
sideration. Unless  enough  bookings  at 
profitable  rentals  are  secured,  the  buy- 
ing  of    extra    prints    is    unprofitable. 

"Last,  but  not  least,  there  is  the  con- 
trolled town.  There  is  the  type  of  ex- 
hibitor who  figures  that  if  he  can  get 
control  of  every  theatre  in  his  city,  he 
will  then  be  in  a  position  to  dictate 
prices.  True,  he  may  be  successful  for 
a  time;  there  are  exchanges  that  will 
sell  him  film  at  his  own  price,  thereby 
aiding  him  to  continue.  But  eventually 
will  come  the  time  when  manufactur- 
ers face  bankruptcy  because  they  have 


1790 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


been  undersold,  and  although  this  type 
of  exhibitor  has  waxed  fat  at  their  ex- 
pense, who  is  to  continue  supplying  him 
film  at  the  unfair  prices  he  pays?  I  am 
of  the  opinion  that  the  film  companies 
should  not  do  business  with  any  towns 
where  they  are  unable  to  get  a  live  and 
let  live  rental.  The  loss  of  business 
from  a  few  towns  more  or  less  will  not 
break  any  of  us.  For  the  good  of  the 
business  the  all-for-me  exhibitor  should 
be  taught  that  it  is  to  his  own  ultimate 
advantage  to  conduct  his  business  along 
more   equitable   lines." 

Scott   Has   Had   Theatrical  Training. 

Harry  Scott  has  been  manager  of  the 
Madison  Film  Exchange  in  Detroit  since 
September  30  of  last  year.  His  first 
business  experience  was  that  of  a  news- 
paper man,  andjater  he  drifted  into  the 
theatrical  business,  being  associated 
with  several  big  stars  in  New  York  pro- 
ductions. Then  he  got  into  the  printing 
and    lithographing    business,    where    he 


remained  for  many  years,  later  going 
with  Ringling  Brothers  circus  as  press 
agent  for  four  years.  His  first  picture 
experience  was  with  George  Kleine,  be- 
ing engaged  to  exploit  "The  Last  Days 
of  Pompeii."  When  Mr.  Kleine  opened 
a  series  of  branch  offices  Mr.  Scott  was 
placed  in  charge  of  the  Columbus  branch 
being  transferred  to  Dallas,  then  Bos- 
ton, then  Philadephia.  After  eighteen 
months  in  the  Quaker  City  he  was 
brought  to  New  York  as  assistant  gen- 
eral manager  and  did  other  executive 
work   for  Mr.  Kleine. 

Since  taking  charge  of  the  Madison 
Film  Exchange,  Detroit,  his  policy  has 
been  one  of  absolute  squareness,  but  he 
also  insists  that  exhibitors  reciprocate 
and  treat  his  exchange  in  like  manner. 
In  the  past  thirty  days  he  has  uncov- 
ered at  least  a  dozen  cases  whereby 
exhibitors  have  been  bicycling  and  steal- 
ing extra  days.  He  considers  this  one 
of  the  greatest  evils  in  the  film  business. 


Eastman's  previous  gifts  to  Rochester 
total  many  millions.  His  generosity  has 
also  made  possible  one  of  the  finest 
symphony  orchestras  in  the  country. 

Plans    Still    Maturing. 

Mr.  Eastman  says  that  the  plans  are 
still  in  the  making  and  many  details 
have  not  been  given  out.  It  is  designed, 
however,  that  pictures  will  be  shown 
six  days  each  week  to  an  accompani- 
ment of  an  orchestra  of  probably  sixty 
or  more  carefully  selected  players.  On 
one  day  each  week  pictures  will  give 
way   to    concerts    by   musical   artists. 

Mr.  Eastman  says  that  the  institution 
is  planned  for  the  people,  and  all  of  its 
resources  and  entertainment  will  be 
well  within  the  reach  of  the  masses. 


HANDSOME  THEATRE  IS  EASTMAN'S  GIFT 

Rochester  Kodak  Manufacturer  Plans  Erection  of 
Palatial  Picture  House — Construction  to  Start  Soon 


A  PALATIAL  theatre  that  will  rank 
among  the  finest  of  amusement 
places,  where  the  choicest  of  film 
offerings  will  be  shown  to  the  accom- 
paniment of  a  large  orchestra,  is 
promised  to  Rochester  within  the  next 
two  years.  The  theatre  will  be  part  of 
a  great  public  institution,  the  gift  of 
George  Eastman,  head  of  the  Eastman 
Kodak  Company,  to  the  people  of  the 
city   of  Rochester. 

The  new  institution  will  be  liberally 
endowed  and  will  be  conducted  free 
from  private  enterprise  of  any  kind. 
Rather  than  being  merely  a  commercial 
proposition  it  will  be  a  great  public 
educational  and  recreation  center,  un- 
der the  control  of  a  board  of  governors, 
who  will  be  responsible  to  the  board 
of  trustees  of  the  University  of  Roch- 
ester. 

The  institution  will  absorb  the  pres- 
ent Institute  of  Musical  Art  in  Prince 
street,  in  which  Mr.  Eastman  has  been 
interested  for  a  number  of  years.  How- 
ever, under  the  new  order  of  things 
the    present    activities    of    the    institute 


will  be  but  one  of  many  lines  of  work. 
Mr.  Eastman  says  that  the  Rochester 
Symphony  Orchestra  will  be  taken  over 
and  merged  into  the  new  institution. 

Land  for  Building   Already   Secured. 

The  land  for  the  new  building  has 
already  been  acquired  by  Mr.  Eastman. 
It  is  an  extensive  plot  on  Gibbs  street, 
between  East  avenue  and  Main  street. 
The  contracts  for  the  building  of  the 
institution  will  be  let  soon,  and  it  is 
expected  that  the  actual  work  of  con- 
struction will  be  under  way  within  ■  a 
few  months.  While  announcing  that 
he  will  bear  the  entire  cost,  Mr.  East- 
man has  given  no  hint  of  the  amount 
of  money  he  expects  to  invest  in  the 
matter. 

People  who  are  interested  in  the  mat- 
ter seem  certain  that  it  will  cost  the 
film  manufacturer  at  least  a  half  mil- 
lion dollars,  and  quite  probably  much 
more  than  that.  It  is  pointed  out  that 
with  a  big  endowment  the  total  must 
surely    run    up    into    the    millions.      Mr. 


Intermountain  Film  Board 
Takes  Up  Shipping  Problem 

ACTIVITIES  of  the  Intermountain 
Film  Board  of  Trade,  organized 
by  Salt  Lake  City  exchangemen, 
were  revived  at  a  recent  meeting  held  at 
the  Commercial  Club.  Hereafter  the  or- 
ganization will  meet  every  Wednesday 
at  luncheon  at  the  Commercial  Club  for 
a  discussion  of  business  conditions. 
Haddon  Stephens,  Salt  Lake  City  branch 
manager  for  World  Pictures,  was  ap- 
pointed -is  secretary  of  the  organiza- 
tion, to  succeed  Maurice  Wolf,  who  has 
been  transferred  to  the  World  office  at 
Denver. 

The  other  officers  of  the  board  are 
J.  B.  Roden,  local  Fox  manager,  presi- 
dent; and  G.  A.  Hager,  local  manager 
for  Universal,  vice  president.  The  aim 
of  the  organization  is  to  bring  about  a 
closer  relationship  between  the  exchange 
and  the  exhibitor.  It  is  hoped  that 
through  the  association  various  prob- 
lems confronting  each  may  be  solved 
for  mutual  benefit.  All  exchanges  in 
Salt  Lake  are  members  of  the  organiza- 
tion, which  is  affiliated  with  similar  or- 
ganizations in  Minneapolis,  Denver, 
Butte,  Portland,  Seattle,  San  Francisco 
and  Los  Angeles. 

At  the  last  meeting  the  question  of 
obtaining  improved  transportation  of 
film  was  discussed  and  steps  were  taken 
to  remedy  a  situation  which  has  been 
giving  much  trouble  to  the  exhibitor  and 
exchange  alike. 


George  Beban  Lives  Up  to  the  Emotional  Possibilities  of  "Hearts  of  Men,"  Now  Being   Released  by   Hiram  Abrams. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1791 


RUBBERNECKING  IN  FILMLAND 


I  AM  doing  something  that  no  Native 
Son  should  do  when  I  speak  about 
our  climate  in  anything  but  the  most 
kind  and  endearing  terms.  But  things 
are  not  according  to  schedule  this  win- 
ter. Our  weather  is  acting  up.  The 
mornings  are  deucedly  chilly,  the  even- 
ings decidedly  ditto.  The  middle  of  the 
day  is  not  so  bad  if  one  can  bask  in 
the  sunshine,  but  during  the  rainy  sea- 
son there  are  many  moments  when  the 
basking  is  not  good,  and  oh,  well — to 
tell  the  truth,  to  let  the  tail  go  with 
the  hide  as  they  say  back  in  Missouri — 
Sunny  California  is  as  cold  as  charity 
this  year,  and  overcoats  are  needed 
most  of  the  time  one  is  not  hovering 
over  the  oil  stove  or  the  grate  of  blaz- 
ing eucalyptus,  which  costs  $22  a  cord 
and  next  to  asbestos  is  the  best  fire  re- 
sister   known. 

The  chilly  weather  has  not  slowed  up 
the  speed  of  the  movie  mills,  however. 
It  may  be  that  everybody  is  keeping 
busy  in  order  to  keep  warm;  at  any  rate, 
everybody  is  busy. 

Watching   'Em    Flit    by    at    Brunton. 

I  stood  on  Broadway  at  Brunton  one 
day  this  week  and  saw  more  show  peo- 
ple in  five  minutes  than  I  would  have 
seen  on  Broadway  in  New  York  in  an 
hour,  and  every  one  of  them  was  work- 
ing, which  is  more  than  can  be  said 
about  the  throng  that  threads  the  other 
thespian  thoiougnfare. 

There  were  Sessue  Hayakawa  and 
William  Worthington,  his  director  and 
manager,  going  over  on  a  stage,  to  put 
some  finishing  touches  to  their  about 
ready  to  be  released  film,  "The  Gray 
Dawn." 

Both  of  them  were  feeling  good  about 
the  kind  things  the  critics  are  saying 
about  their  last  picture,  "Hearts  in 
Pawn,"  and  spoke  in  enthusiastic  tones 
about  their  next  effort,  which  will  be  an 
adaptation  of  Edmund  Mitchell's  story 
of   East  Indian   life,  "Only  a   Nigger." 

Mrs.  Charlotte  Pickford  was  looking 
around  and  seeing  to  the  new  studio  that 
is  being  prepared  for  Little   Mary. 

Robert  Fairbanks  and  Joseph  Henna- 
berry,  who  are  getting  things  ready  for 
Doug  Fairbanks  to  begin  shooting  at 
the  W.  H.  Clune  studio,  which  is  just 
across  the  street  from  Brunton,  were 
making   a   neighborly  call. 

Howard  Hickman  and  Bessie  Barris- 
cale  were  getting  ready  to  go  out  on 
location  to  make  scenes  for  Josselyn's 
Wife,  a  Kathleen  Norris  novel. 

Joe    Dowling    a    Busy    Person. 

Ferdinand  Pinney  Earle,  the  artist 
who  is  going  to  help  his  brother,  W.  P. 
S.  Earle  direct  Clara  Kimball  Young,  and 
his  little  son,  passed  by. 

Sidney  Franklin,  who  has  just  ar- 
rived from  Gotham  to  direct  Mary 
Pickford  in  her  next  First  National  re- 
lease, and  Charles  Rosher,  Mary's  cam- 
eraman, were  there;  and  H.  P.  Keeler, 
who  used  to  be  at  Ince,  then  Metro, 
writing  scenarios,  but  who  is  now  per- 
manently located  at  Brunton  doing  ori- 
ginal stories  and  adaptations  and  con- 
tinuity. 

There  were  Joe  Dowling,  the  busiest 
character  man  in  the  colony — there 
ought  to  be  two  of  Joe  to  fill  the  demand 
for  his  services.  Mr.  Dowling  is  now 
playing  one  of  the  most  difficult  char- 
acterizations of  his  career,  the  part  of  a 


Los    Angeles    Correspondent 

Personally    Conducts    Our 

Readers    Through    the 

West  Coast  Studios 

By  Giebler 

deaf,  dumb  and  blind  man  in  Frank 
Keenan's  new  play,  "The  Tide  Book;" 
Jack  Cunningham,  who  wrote  the  sce- 
nario for  "The  Tide  Book;"  Ernest 
Warde,  who  directed  it ;  and  Myles  Mc- 
Carthy, who  knows  a  lot  about  Duroc 
Jerseys  and  other  fancy  brands  of  pigs, 
and  Pell  Trenton,  who  are   in   the  cast. 

Pom-Pom  Has  Post-Graduate  Whiskers. 

Frank  Kecnnn  and  Mrs.  Keenan,  and 
Robert  Brunton,  owner  of  the  studio, 
all  three  kindly  stood  for  a  little  group 
picture    to    adorn    Rubbernecking. 

Nigel  Carrie,  who  is  a  member  of 
Clara  Kimball  Young's  all-star  combina- 
tion   and    supporting    Bessie    Barriscale 


Just    What    Rubbernecking    Needed. 

A   Picture   of   Mrs.    Frank    Keenan,    Frank 

Keenan,    Pathe    Star,    and    Robert 

Brunton,  of  His  Own  Studios. 

in  her  current  production  at  the  same 
time;  Earle  Williams  and  James  Young, 
his  director,  from  the  Vitagraph  shop, 
who  are  at  Brunton  doing  a  picture;  F. 
K.  Lee,  character  player  from  the  Jack 
Pickford  company;  Monsieur  Pom  Pom, 
who  is  much  in  demand  around  the  stu- 
dios because  of  his  educated  whiskers; 
and  Capt.  Kidd,  who  does  so  many 
things  around  the  Brunton  plant  that 
he  is  hard  to  classify,  were  all  to  be 
seen  on  the  Brunton  Broadway. 

Troy    Isn't   Ancient   One    Bit. 

I  saw  all  of  the  above-mentioned  peo- 
ple by  standing  still  in  one  spot  for  five 
minutes.  There  is  no  telling  what  I 
might  have  seen  if  I  had  stuck  to  the 
spot  longer;  maybe  a  lot  of  press  agents. 
As  it  was  I  did  nof  see  any  representa- 


tive of  any  publicity  department,  with 
the  exception  of  Troy  Perkins,  who 
takes  care  of  general  news  around  the 
studio. 

Troy  said  there  was  considerable  do- 
ing over  on  the  stages,  and  I  said,  "Lead 
on,  Troy,"  and  we  went  over  and  looked 
at  Director  Jimmie  Young,  who  was 
shooting  a  big  scene  of  the  Paris  under- 
world with  a  bunch  of  Apaches  and 
Earle  Williams  and  Kathleen  Kirkman 
and  M.  Picard,  a  real  Parisian,  in  the 
set. 

Just  Like  Nail-Keg  Club  Back  Home. 

From  here,  down  deeper  in  the  lot 
where  James  Kirkwood  was  working 
out  a  mountain  story  with  Jack  Pick- 
ford, George  Nichols  and  Russell  Simp- 
son, who  has  just  got  through  with  Rex 
Beach's,  "The  Brand,"  out  at  Goldwyn. 

They  had  a  country  store  set  with  a 
lot  of  groceries  and  stuff  out  on  the 
front  porch,  and  it  brought  back  the 
days  of  my  childhood  when  my  own 
father  kept  a  country  store  in  the  hill- 
billy district  of  Missouri  that  looked 
much  like  this  one  looked,  and  where  I 
used  to  "help  around." 

We  then  went  over  to  where  Henry 
Kolker  was  making  a  feature  with  Alma 
Rubens  as  the  star  and  an  old-time 
1850  western  town  street  with  saloons 
and  dance  halls  that  looked  as  if  it 
might  have  been  yanked  right  out  of 
a  Bret  Harte  book  and  set  down  here 
on   the   lot. 

From  here  we  went  to  the  studio  that 
is  being  made  ready  for  Mary  Pickford. 
The  stage  carpenters  were  building  a 
set,  and  the  other  kinds  of  carpenters 
were  finishing  up  the  roof  and  sides  of 
the  building,  and  there  were  so  many 
hammers  going  and  so  many  pieces  of 
wood  flying  here  and  there  that  I  did 
not  tarry  long,  but  went  over  to  the 
dark  stage,  where  W.  P.  S.  Earle  was 
shooting  some  wonderful  art  stuff  for 
the  new  Clara  Kimball  Young  feature. 

Brunton's   Community   Idea  a  Winner. 

Neither  Clara  Kimball  Young,  nor  Lil- 
lian Walker,  nor  Barbara  Tennant,  nor 
Kathlyn  Williams,  who  are  the  other 
stars  in  the  all-star  picture,  were  on 
hand,  and  because  of  this  fact  deep  re- 
gret  is    hereby   registered. 

Robert  Brunton's  community  studio 
idea  has  caught  on  in  great  shape.  It 
is  just  about  a  year  since  I  was  in  the 
place  for  the  first  time. 

The  plant  was  small  then.  Bessie 
Barriscale,  Louise  Glaum,  and  Frank 
Keenan,  who  was  making  "The  Bells," 
were  about  the  only  stars  operating  at 
the  studio.  Now  there  are  over  a  dozen 
big  companies  working  at  the  plant. 
Lewis  Stone  will  be  there  in  a  short 
time,  and  several  more  companies  are 
expected  soon. 

Busy  as  the  place  was  on  the  day  of 
my  visit,  I  did  not  see  it  at  its  busiest. 
Two  or  three  concerns  were  on  loca- 
tion; Dustin  Fainum  and  Kitty  Gor- 
don are  between  pictures  and  were  not 
working  at  all,  and  Mary  Pickford  has 
not  got  started  yet. 

Some  day,  when  it  is  raining  so  hard 
that  the  players  can  not  go  scooting  off 
to  the  mountains,  the  deserts  and  the 
beaches,  I  shall  go  out  there  and  give 
the  place  a  reai  comprehensive  Rub- 
bernecking. 


1792 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


LASKY  WANTS    SAN    FRANCISCO    STUDIO 

Film  Man  Goes  Over  Local  Possibilities  and  Will 
Tell  Company's  Directors  That  Plan  Attracts  Him 


PLANS  for  making  San  Francisco  a 
center  for  the  production  of  mov- 
ing pictures  took  a  long  step 
forward  as  a  result  of  the  recent  visit 
of  Jesse  L.  Lasky,  president  of  the 
Famous  Players-Lasky  Corporation.  Mr. 
Lasky  spent  several  days  here  going 
over  the  situation,  and  when  he  returns 
to  New  York  will  place  before  the 
directors  of  this  corporation  much  data 
favorable  to  the  building  of  a  studio  in 
this  city.  He  is  no  stranger  here,  hav- 
ing been  born  on  Polk  street  in  this  city 
in  1880,  and  is  familiar  with  conditions 
that  affect  the  production  of  moving 
pictures. 

In  common  with  other  producers  Mr. 
Lasky  had  heard  many  criticisms  of  the 
pictures  filmed  in  southern  California, 
particularly  in  regard  to  the  sameness 
of  the  outdoor  scenes,  and  the  change 
to  San  Francisco  is  being  considered 
largely  on  this  account.  The  nearness 
of  this  city  to  the  redwood  forests,  the 
Sacramento  River,  the  Big  Trees,  Lake 
Tahoe,  the  high  Sierras,  Yosemite 
Valley,  the  Santa  Clara  Valley  and  other 
beauty  spots  that  have  made  California 
famous  make  it  an  ideal  place  for  the 
location  of  studios. 

In  speaking  of  the  proposition  to 
establish  a  studio  here  Mr.  Lasky  said : 
"Although  nothing  can  be  decided  until 
I  can  reach  New  York,  I  can  say  that 
the  chances  of  opening  a  studio  here 
are  very  good.  The  advantages  offered 
here  are  greater  than  in  Los  Angeles. 
For  one  thing  we  could  get  better  street 
scenes,  since  San  Francisco  is  a  real 
metropolitan  city.  Moreover,  there  is 
an  entirely  new  field  in  San  Francisco 
that  can  furnish  better  dressed  "extra" 
characters,  for  no  one  can  deny  the 
girls  here  know  how  to  dress.  The 
scenery  around  the  waterfront  and 
docks  and  across  the  bay  in  Marin 
County  and  down  the  peninsula  is  also 
what  we  need." 

The  announcement  was  made  that  Hou- 
dini,  the  handcuff  king,  is  coming  to 
California  to  be  starred  in  a  picture 
that  is  to  be  "something  entirely  new." 
Mr.  Lasky  is  desirous  of  getting  a 
studio  established  here  as  soon  as  pos- 
sible, and  if  hi3  plans  meet  with  the 
approval   of   the   directors   he   hopes    to 


return  in  April  to  commence  active  work 
on  a  plant. 


Missouri  Censor  Bill   May   Be  Defeated. 

While    the    information    is    not    abso- 
lutely  authentic   it   is   felt   in   St.   Louis 


film  circles  that  the  bill  introduced  in 
the  Missouri  Legislature  for  the  ap- 
pointment of  a  moving  picture  censor, 
with  assistants,  which  entails  from  $50,- 
000  to  $60,000  a  year  on  taxpayers,  will 
be    defeated. 

The  bill  is  expected  to  come  up  for  a 
committee  hearing  about  April  1. 

The  St.  Louis  press  is  a  unit  in  oppos- 
ing the  measure,  feeling  that  obnoxious 
pictures  can  be  regulated  by  the  police 
department  under  existing  statutes.  The 
Missouri  bill  calls  for  a  particularly  ex- 
pensive board  and  corps  of  assistants. 


NEW    IDEAS  IN  ADVERTISING   MAKE    HIT 

Toronto  Managers  Leave  Beaten  Track  and  Get  Many 
Wide-Awake  Persons  Interested  in  Coming  Pictures 


M 


OVING  picture  theatre  managers 
of  Toronto  have  been  resorting  to 
advertising  methods  which  are 
slightly  removed  from  the  ordinary 
plane,  to  say  the  least.  Manager  J.  B. 
Cronk,  of  the  Allen  Theatre,  and  Man- 
ager Clarence  Robson,  of  the  Strand 
Theatre,  both  had  letters  reproduced  in 
local  newspapers  as  personal  recom- 
mendations for  current  attractions. 
Cronk  gave  a  personal  boost  for  "The 
False  Faces,"  which  was  the  attraction 
at  the  Allen  during  the  week  of  March 
17.  He  also  arranged  to  have  Julia 
Arthur,  the  Canadian  actress,  a  resident 
of  Hamilton,  Ontario,  make  a  personal 
appearance  at  the  Allen  on  Monday, 
March  24,  the  first  day  of  the  week's 
run  of  "The  Cavell  Case,"  in  which  Miss 
Arthur  was   starred. 

Manager  Will  Elliott,  of  the  Regent 
Theatre,  also  ran  a  series  of  interesting 
advertisements  in  local  papers  for  "The 
Light  of  the  Western  Stars,"  featured  at 
the  Regent  during  the  week  of  March 
10.  The  series  started  off  with  print- 
ing a  small  portion  only  of  the  adver- 
tising plate  and  added  a  little  more 
each  day  for  a  week  until  the  complete 
illustration  and  title  appeared  on  the 
Saturday  before  the  week  of  presenta- 
tion. 

Another  idea  used  by  Manager  Cronk, 
of  the  Allen,  was  the  cutting  up  of  a 
still  photograph  for  "False  Faces"  and 
then  jumping  up  the  triangular  pieces. 
These  were  photographed  and  repre- 
duced  in  the  paper  as  a  "Ten-Minute 
Picture  Puzzle,"  with  instructions  to  put 
the  pieces  together  to  secure  a  scene 
from  the  attraction. 

For    the    presentation     of     "Virtuous 


THE  TIGERS  TRAIL 

Ruth  Roland 


:1>^- 


PATHE  SERIAL 


ASTRA 


•  «^» 


Wives,"  at  the  Strand  during  the  week 
of  March  24,  this  being  the  second  run 
of  the  feature  in  Toronto,  Manager 
Robson  conducted  an  essay  contest  on 
"What  Is  Virtue  in  a  Wife?"  Replies 
were  restricted  to  200  words,  and  lady 
patrons  only  were  eligible.  The  prizes 
consisted  of  passes.  Arrangements 
were  made  for  the  announcing  of  the 
names  of  winners  on  the  screen. 


Griffith  Seeks  Law  to 

Punish  Film  Plagiarists 

DW.  GRIFFITH,  the  motion  pic- 
ture producer,  through  Repre- 
•  sentative  Julius  Cahn,  of  Cali- 
fornia, will  petition  Congress  to  pass  a 
law  making  it  a  criminal  offense  to 
plagiarize  a  motion  picture  or  the  name 
of  a  motion  picture  producer.  Accord- 
ing to  Mr.  Griffith  his  name,  as  well  as 
the  names  of  other  authors  and  pro- 
ducers, have  been  falsely  used  in  con- 
nection with  certain  motion  pictures, 
whose  sponsors  attribute  their  produc- 
tions to  men  who  have  had  nothing  to 
do  with  the  making  of  the  pictures  and 
who  are  in  no  way  concerned  in  their 
exhibition. 

Mr.  Griffith  cites  several  instances 
where  his  own  name  has  been  falsely 
used,  and  calls  the  attention  of  Con- 
gress to  newspaper  advertisements  and 
announcements  exploiting  motion  pic- 
tures of  inferior  make  as  "Produced  by 
D.  W.  Griffith."  This  system  of  flagrant 
falsehood  and  open  misrepresentation 
is  injurious  to  the  reputations  of  men 
who  produce  only  high-class  pictures, 
and  is  a  direct  attempt  to  mislead  the 
public. 

It  is  inconceivable  that  any  reputable 
exhibitor  would  knowingly  stoop  to  a 
flagrant  falsehood,  and  therefore,  for 
the  benefit  of  the  exhibitor  who  might 
be  misled  by  those  higher  up,  the  Mov- 
ing Picture  World  has  been  asked  to 
publish  the  fact  that  all  genuine  Griffith 
productions  have  Mr.  Griffith's  name 
plainly  marked  in  the  film.  We  are  also 
asked  to  warn  all  exhibitors  not  to  use 
Mr.  Griffith's  name  as  the  producer  of 
any  picture  not  included  in  the  follow- 
ing list:  "The  Birth  of  a  Nation,"  "In- 
tolerance," "Hearts  of  the  World,"  "The 
Great  Love,"  "The  Greatest  Thing  in 
Life,"  "A  Romance  of  Happy  Valley," 
"The  Girl  Who  Stayed  at  Home,"  "The 
Fall  of  Babylon,"  "The  Mother  and  the 
Law." 


Path 

But  Ruth 


e  Gave  Ruth  Roland  Three  Cheers  and  Several  More  Tigers. 

Survives  Them  All  in  Her  Usual  Dashing  Form  in  Her  Newest  Serial. 


Pianists  and  other  musicians  may  be 
quickly  secured  through  The  World's  Clas- 
sified  Advertising. 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1793 


7*^ 

i 


**-  *-*  -■ 


^ 


News  of  Los  Angeles  and  Vicinity  ; 


By  A.  H.  GIEBLER 


MacDonald    Company   Starts 

THE  details  of  organization  of  the 
Katherine  MacDonald  Picture  Cor- 
poration have  been  completed  and 
production  was  begun  on  March  11  at 
the  studio,  recently  occupied  by  Thomas 
H.  Ince,  on  Georgia  and  Girard  streets. 
The  first  picture  produced  will  be  "The 
Thunderbolt,"  written  by  J.  Grubb  Alex- 
ander. Thomas  Meighan  and  Forrest 
Stanley  will  support  Miss  MacDonald, 
and  Colin  Campbell,  former  Selig  di- 
rector, will  direct.  Another  story,  en- 
titled "The  Bleeder,"  has  also  been  pur- 
chased for  the  star.  Sam  E.  Rork,  per- 
sonal representative  for  Miss  Mac- 
Donald, says  that  the  company  is  plan- 
ning to  make  extensive  improvements 
at  the  studio. 

New    Producing    Firm. 

A  new  company  organized  to  make 
moving  pictures  has  started  production 
at  the  Norbig  studios,  on  Allesandro 
street,  on  pictures  to  be  known  as  the 
"El  Capitan  Series,"  which  will  depict 
the  startling  adventures  of  Captain  Da- 
vid Fallon,  M.  C. 

The  first  of  the  series  will  be  "The 
Dawn  of  Truth,'"  written  by  Captain 
Fallon  and  Miss  Dell  Grey.  Novel  ef- 
fects to  be  incorporated  in  the  pictures 
will  be  vivid  scenes  of  night  in  the 
trenches,  and  others  of  volcanoes  in 
eruption. 

Elliott  Howe  will  direct,  and  J.  J.  Pasz- 
tor  will  grind  the  camera  crank.     G.  Al- 
len Williams  is  one  of  the  high  officials 
of  the  company. 
Goldwyn  Now  Resident  of  Los  Angeles. 

Samuel  Goldwyn  arrived  in  Los  An- 
geles from  the  East  on  March  10,  after 
completing  negotiations  in  New  York 
for  the  motion  picture  rights  of  several 
stories  for  Goldwyn  stars.  Mr.  Goldwyn 
has  taken  a  house  in  Los  Angeles  which 
had  been  put  in  preparation  for  him  by 


servants  sent  here  from  his  home  in 
the  East  more  than  a  week  before  his 
arrival.  A  story  for  Tom  Moore,  and 
for  Will  Rogers,  "Aleck  Lloyd,"  by 
Eleanor  Gates,  are  two  of  the  stories 
Mr.  Goldwyn  brought  with  him. 
Sherrill   Looking   for   Studio. 

William  L.  Sherrill,  of  the  Frohman 
Amusement  Company,  is  in  Los  Angeles 
making  arrangements  to  produce  a  se- 
ries of  pictures  with  Texas  Guinan  as 
star.  The  formei  Metro  studio  on  Lil- 
lian Way,  Hollywood,  may  be  rented  as 
the  temporary  home  of  the  company. 
Christie    Goes    to    Canada. 

Charles  H.  Christie,  who  is  making  a 
tour  of  the  principal  cities  of  the  west 
coast,  will  go  to  Canada  before  he  re- 
turns to  Los  Angeles.  Mr.  Christie  is 
attending  to  matters  pertaining  to  the 
distribution  of  the  two-reel  Christie  spe- 
cial comedies  now  being  produced  under 
the  direction  of  Al  Christie.  After  his 
return  to  Los  Angeles,  Charles  Christie 
will  make  a  trip  to  New  York  and  east- 
ern cities. 

Build    Sets    at    Night. 

A  double  shift  system  of  work  has 
been  inaugurated  at  the  Brunton  stu- 
dios which  will  permit  practically  all  the 
construction  work  on  sets  to  be  done 
in  the  evening  after  the  players  have 
finished  their  work  before  the  camera. 
This  system,  according  to  Robert  Brun- 
ton, will  eliminate  much  of  the  con- 
fusion occasioned  by  the  noise  of  the 
carpenters  building  sets  and  the  direc- 
tors trying  to  put  a  company  through 
a  particularly  important  scene  at  the 
same  time. 

Eugene    Rodgers    Dies. 

Eugene  Rodgers,  motion  picture  actor, 
fifty-two  years  of  age,  died  on  March  9 
at  the  Westminster  Hotel,  in  Los  An- 
geles.     Rodgers    nad   been    employed   at 


the  Mack  Sennett  studio  for  the  past 
five  years,  where  he  appeared  in  many 
a  comedy  in  character  and  old  man 
parts.  Before  entering  pictures  he  had 
made  a  reputation  on  the  vaudeville 
stage  and  in  opera  as  a  bass  singer,  his 
last  stage  engagement  being  with  a 
quartet  on  the  Orpheum  circuit.  Charles 
Murray,  with  whom  Rodgers  had  been 
associated  in  his  film  work,  took  charge 
of  the  funeral  arrangements.  Many  of 
the  actor's  friends  in  the  film  world  at- 
tended   the    funeral. 

Ruth    Allen    Goes    After    Stories. 

Ruth  S.  Allen,  of  the  editorial  depart- 
ment of  the  Palmer  Photoplay  Institute, 
has  gone  to  New  York  to  close  negotia- 
tions for  the  handling  of  stories  and 
plays  by  several  authors  and  playwrights 
of  note  in  the  East.  She  will  remain  in 
New  York  a  month,  and  Mrs.  Kate  Cor- 
baley,  a  Los  Angeles  playwright,  will 
look  after  her  department  in  the  mean- 
time. 

Birthday  Party  for  Mary  Pickford  Rupp. 

Little  Mary  Pickford  Rupp,  daughter 
of  Lottie  Pickford,  celebrated  her  third 
birthday  on  March  10  with  a  party  which 
was  attended  principally  by  children  of 
famous  film  players.  The  guests,  rang- 
ing in  age  from  one  to  ten  years,  in- 
cluded Bryant  Washburn,  Jr.,  Marjorie 
Florence  and  Carter  de  Haven,  Jr.,  Jack 
Mulhall,  Jr.,  Billy,  Dick  and  Tom  Ince, 
Jr.,  Irving  Cummings,  Jr.,  Billy  Reid, 
Julie  Cruze.  and  George  Beban,  Jr. 
Among  the  gifts  was  a  string  of  pearls 
from  Aunt  Mary  Pickford. 

Lesser    to    Distribute    "Yankee    Doodle." 

The  United  States  and  Canadian 
rights  to  the  Mack  Sennett  film  "Yan- 
kee   Doodle   in    Berlin"    have   been    pur- 


Bessie    Barriscale    Sounds    a    Pleasing    Reveille    for   "Hearts    Asleep,"  an   Exhibitors    Mutual   Release. 


1794 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


chased  by  Sol  L.  Lesser,  of  the  All-Star 
Feature  Company  of  San  Francisco.  The 
deal  is  one  of  the  biggest  in  the  re- 
cent history  of  film  production  and  in- 
volves a  sum  of  considerable  propor- 
tions. The  picture  deals  with  the  Amer- 
ican occupation  of  Berlin,  and  the  sub- 
ject is  treated  in  a  humorous  and  satir- 
ical manner,  burlesquing  the  pompous- 
ness  of  the  Kaiser  and  his  high  of- 
ficials. Mr.  Lesser  has  had  much  ex- 
perience in  distributing  and  exploiting 
big  photoplay  features. 

Theatre  in  Hollywood  Sold. 
The  Iris  Theatre  building,  at  6508 
Hollywood  boulevard,  has  been  sold  by 
the  Wright-Callender-Andrews  Com- 
pany, for  I.  I.  Tabor,  to  Dr.  Wilbur 
Townsend,  a  Hollywood  dentist,  for  a 
consideration  of  $35,000,  with  property 
in  SE1  Paso  figuring  in  the  deal.  The 
building  contains  two  stores  as  well  as 
the  theatre. 

New  Theatre  for  Long  Beach. 
A  new  building  that  is  being  erected 
at  Long  Beach,  Cal.,  will  contain,  be- 
sides twenty-four  store  rooms  and  eight 
apartments,  a  moving  picture  theatre 
with  an  auditorium  with  a  seating  ca- 
pacity of  1,400  persons.  The  building 
will  have  a  frontage  of  78  feet  on  Ocean 
avenue  by  a  depth  of  261  feet. 

Ochs    a    West    Coast    Visitor. 
Lee  Ochs,  of  the  United  Pictures  Cor- 
poration, is  in  Los  Angeles,  "just  look- 
ing   around,"   he   says. 

New  Clubrooms  for  A.  D.  A. 
New  clubrooms  at  the  corner  of  Holly- 
wood boulevard  and  Western  avenue 
have  been  leased  by  the  Assistant  Direc- 
tors' Association  of  Los  Angeles  as  their 
headquarters.  The  organization  to  date 
has  more  than  seventy  members  and  is 
planning  for  the  betterment  of  the  in- 
dustry. 

Buried  With  Military  Honors. 
Mary  Moore,  sister  of  Tom,  Owen, 
Matt  and  Joe  Moore,  who  died  of  in- 
fluenza while  in  Red  Cross  service  over- 
seas, has  been  buried  from  the  church 
of  Jeanne  dArc  in  France  under  mili- 
tary regulations,  according  to  communi- 
cations received  by  her  mother,  Mrs. 
Rosanna  Moore,  of  Los  Angeles. 
Theatre  Men  Urged  to  Join  Chamber. 
The  question  of  joining  the  Chamber 
of  Commerce  was  discussed  at  a 
luncheon  of  the  Theatre  Owners  of  Los 
Angeles  held  on  March  12.  Dr.  J.  R. 
Rosenberger,  representing  Watt  L. 
Moreland,  president  of  the  Chamber  of 
Commerce,  said  that  if  the  theatre  men 
of  the  city  had  been  members  during 
the  recent  "flu"  epidemic,  much  of  the 
loss  occasioned  by  the  closing  of  the 
theatres  might  have  been  averted. 

Film  Row  Notes. 

J.  A.  Cook,  of  El  Centro,  and  N.  O. 
Emert,  of  Calexico,  exhibitors  in  Im- 
perial Valley,  motored  to  Los  Angeles 
last  week  to  look  at  and  book  new  fea- 
tures   for   their   playhouses. 

Sam  Whitehead,  from  San  Francisco, 
has  been  touring  the  Los  Angeles  dis- 
trict in  behalf  of  M.  &  R.  features. 
Whitehead  also  purchased  several  pro- 
ductions during  his  stay  that  will  be  re- 
leased through  the  M.  &  R.  agency. 

Morgan  Walsh,  manager  of  the  Pick- 
wick Theatre  at  San  Diego,  and  H.  E. 
Mallely  were  interested  visitors  in  Film 
Row  last  week. 

J.  J.  Costigan,  manager  of  the  Or-. 
pheum  Theatre   at  Flagstaff,  Ariz.,  was 


in  Los  Angeles  on  film  business  last 
week. 

John  Boland  and  R.  C.  Visner,  prize 
salesmen  for  Fox  productions,  have  just 
completed  a  very  successful  tour  of 
Arizona. 

Morris,  Fennon,  proprietor  of  the 
Star  Theatre  at  Fellows,  Cal.,  was  in 
town  last  week. 

S.  U.  Anderson,  of  Pomona,  also  a 
visitor  on  Film  Row,  claims  that  the 
picture  business  has  never  been  better 
in  his  town  than  it  is  now. 

Manager  Addler  of  the  Victoria  Thea- 
tre at  San  Pedro,  reports  that  business 
at  the  harbor  is  way  above  normal. 

Studio  Shots 

TOM  SANTSCHI,  who  has  finished  his 
picture  with  Madeline  Traverse  at  the 
Fox  studio,  is  playing  the  heavy  in 
the  new  Anita  Stewart  feature. 

The  William  Farnum  company  has  gone 
to  Palm  Springs  to  make  scenes  for 
"Wolves   of   the   Rail." 

Robert  Brunton  has  just  acquired  an 
eight-acre  tract  of  land  south  of  Melrose 
avenue  and  opposite  the  main  studio, 
which  brings  the  total  area  of  the  Brunton 
lot  up  to   40   acres. 

Helen  Gibson,  who  has  been  resting  for 
several'  months,  is  back  at  Universal  City 
and  will  appear  in  a  new  series  of  two- 
reel  melodramas.  Hoot  Gibson,  recently 
returned  from  military  duty,  will  support 
his  wife  in  these  pictures. 

Katherine  MacDonald's  divorce  suit 
against  Malcolm  Strauss,  New  York  art- 
ist, has  been  continued  until  March  17, 
on  account  of  the  illness  of  Strauss  who 
could  not  come  to  Los  Angeles  to  enter  a 
defense. 

Baby  Marie  Osborne,  star  in  Pathe  films, 
will  soon  appear  in  vaudeville  in  the 
West,  in  a  sketch  that  is  now  in  prepara- 
tion for  her. 

Emmy  Wehlen,  latest  of  Metro  stars  to 
arrive  in  Los  Angeles  .started  a  new  pic- 
ture last  week  under  the  direction  of 
Henry  Otto.  The  picture  is  being  made 
from  Thomas  Edgelow's  story,  "The  Ama- 
teur Adventuress. ' 

Billy  Aronson,  manager  for  Henry  Walt- 
hall, is  expected  to  come  to  Los  Angeles 
from  Chicago  about  March  25. 

"Beckoning  Roads,"  a  story  by  Jeanne 
Judson,  has  been  purchased  for  Bessie 
Barriscale  and  will  be  filmed  immediate- 
ly following  the  Maie  B.  Havey  story 
which  is  scheduled  to  follow  "Josselyn's 
Wife." 

As  soon  as  William  Desmond  returns 
from  a  short  vacation  which  he  is  spend- 
ing in  New  York  he  will  begin  production 
on  "The'  Winning  Man,"  a  comedy-drama 
by   Arthur   F.   Statter. 

Jack  Mower  has  returned  from  his  goat 
ranch  in  the  north  and  is  now  getting 
his  beach  bungalow  ready  for  the  sum- 
mer season  before  he  goes  back  to  work. 

John  Barry,  of  New  York,  is  the  new 
Art  Director  of  the  Wyndham  Gittens  pro- 
ductions. 

Marion  Mason,  the  recent  "find"  of  Eddie 
Lyons  and  Lee  Moran,  will  support  these 
comedians  in  company  with  Mildred  Moore 
in   future   films. 

Olive  Thomas  has  begun  on  her  second 
picture,  "The  Spite  Bride,"  for  the  Select 
program. 

Teddy  Sampson,  who  has  been  separated 
for  several  months  from  her  husband,  Ford 
Sterling,  will  make  application  for  di- 
vorce. 

Herbert  Standing  has  been  ill  for  the 
past  few  weeks. 

Jane  Novak  is  leading  woman  for  Lewis 
S.  Stone  in  "Man's  Desire,"  the  produc- 
tion now  in  the  making. 

Mrs.  Henry  King  (Gypsy  Abbott)  from 
Santa   Barbara,   spent   the   week-end  with 


her  friend,  Ruth  Roland,  incidentally  tak- 
ing    in     grand     opera     at     the     Majestic 
Theatre  while  in  Los  Angeles. 
Darrell    Foss   is   again   cast   as   juvenile 

lead     in    Nazimova's    new    picture,     "The 

Brat." 

Mildred  Harris  and  Blanche  Sweet  ar- 
rived on  March  10  on  the  California  Lim- 
ited from  New  York,  where  both  film 
stars  have  been  attending  to  business 
relative  to  film  contracts  and  adding  to 
their   wardrobe. 

While  waiting  for  production  to  begin 
on  a  new  picture  May  Allison  is  making 
a  motor  trip  to  all  the  old  missions  on 
El  Camino  Real  between  Santa  Barbara 
and   San   Diego. 

Edwin  Stevens  is  playing  an  important 
part  in  the  new  Rex  Beach  production 
now  on  the  fire  at  Goldwyn's. 

"Victor  L.  Schertzinger,  for  several  years 
director  for  Thomas  H.  Ince,  is  directing 
Mabel  Normand  in  a  new  picture  for 
Goldwyn. 

Arthur  Rosson  will  alternate  with  Ed- 
ward J.  LeSaint  in  directing  the  Tom  Mix 
pictures. 

Pat  Dowling  has  left  the  Jack  Pickford 
company  and  is  now  on  the  Christie  lot 
in  the  capacity  of  press  representative. 

Jane  and  Katherine  Lee  are  in  San 
Francisco  making  personal  appearances 
in  connection  with  the  showing  of  Fox 
films  in   which   they   have  been   starred. 

Henry  B.  Walthall  is  appearing  in  the 
title  role  of  Matsuo  in  the  Japanese  drama 
of  that  name  at  the  Community  Theatre 
in  Hollywood  this  week.  Helen  Eddy 
plays  the  leading  feminine  role. 

Dorothy  Phillips'  new  picture,  "The 
Light,"  written  by  Allen  Holubar  and  giv- 
ing Miss  Phillips  a  dual  role,  has  been 
begun  at  Universal  City  under  Holubar's 
direction.  William  Stowell  and  Robert 
Anderson  are  the  chief  supporters. 

Alan  Forrest  has  filed  suit  for  divorce 
from  his  wife,  Ann  Little,  to  whom  he 
was  married  in  1917  and  with  whom  he 
lived  one  month.  The  couple  separated 
and   have   not   seen   each   other   since. 

Mary  Pickford's  new  picture,  to  be  made 
from  the  novel,  "Burkeses  Amy,"  will  be 
started  within  a  few  days  under  the  direc- 
tion of  Syd  Franklin  at  the  Brunton  studio. 

Monroe  Salisbury's  new  vehicle,  "The 
Open  Road,"  a  story  by  Bernard  McCon- 
ville,  is  being  put  in  scenario  form  for 
him.     Rupert  Julian  will  direct. 

Charles  C.  Fais  is  the  new  studio  man- 
ager for  the  Lewis  S.  Stone  Producing 
Co. 

Louise  Lovely  is  leading  lady  for  Wil- 
liam Farnum  in  his  new  Fox  feature, 
"Wolves   of  the  Rail." 

Naomi  Childers  is  playing  opposite  Hale 
Hamilton    in   his    new   Metro    picture. 

Douglas  Fairbanks  has  obtained  from 
Henry  Ford  the  promise  of  a  subscription 
for  the  Victory  Bonds  to  be  issued  In 
April.  The  amount  of  the  purchase  will 
help  materially  to  swell  the  Los  Angeles 
County  quota. 

Hank  Mann,  former  film  comedian,  land- 
ed at  Newport  News,  Va.,  last  week  from 
France,  according  to  Mrs.  Mann,  and  he 
will  soon  be  on  his  way  home  to  Los  An- 
geles. 

Mr.  and  Mrs.  Frank  Keenan  have  moved 
into  their  new  home  at  1437  Laurel  avenue, 
H  ood.     They  formerly  lived  on  Haw- 

thorne avenue. 

Albert  Ray,  new  Fox  star,  who  has 
been  living  at  the  L.  A.  Athletic  Club,  is 
now  at  home  in  i  bungalow  in  Holly- 
wood, as  his  mothi  r,  Mrs.  Laura  Ray,  has 
come  from  New  York  to  make  her  home  in 
the  West  with  her  son. 

Fay  Tincher  has  finished  one,  and  is 
about  to  begin  on  another  of  the  two-reel 
Christie  Special  comedies.  Molly  Malone 
and  Harry  Depp  will  be  the  chief  supports 
in    these  ■•>     --ilies. 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1795 


Max  Levey  Has  Been  on  the 
Film  Job  Fourteen  Years 

MAX  LEVEY,  who  was  recently  ap- 
pointed manager  of  the  Chicago 
office  of  the  Exhibitors  Mutual 
Distributing  Corporation,  has  been  con- 
nected with  the  film  business  since  1905. 
In  that  year  he  purchased  the  state 
rights  for  Ohio  of  "The  Resurrection," 
one  of  the  first  four-reel  subjects  re- 
leased, in  which  Blanche  Walsh  was  the 
star.  Mr.  Levey  acknowledges  that  the 
venture  was  not  a  success,  owing  to  the 
fact  that  two-reel  pictures  were  the 
limit  in  those  days.  He  told  the  writer 
that  exhibitors  looked  on  him  in  amaze- 
ment when  he  urged  that  the  now  widely 
known  picture  would  draw  large  box  of- 
fice receipts. 

He  then  decided  to  enter  the  exhib- 
iting field  himself  and  opened  the  Pas- 
time in  Toledo,  where  he  showed  "The 
Resurrection"  with  encouraging  results. 
He  ran  the  house  for  four  years  and 
then  sold  out  to  local  bankers. 

In  1909  he  joined  the  World  office  in 
Chicago  as  traveling  salesman  in  tribu- 
tary territory,  and  was  engaged  in  this 
work  for  two  years  and  a  half.  He  was 
then  appointed  manager  of  the  Kansas 
City  office  of  that  company,  but  desiring 
to  return  to  Chicago,  he  resigned  after 
a  year  and  a  half  to  accept  the  position 
of  city  salesman  tor  Triangle,  with  R.  C. 
Seery  as  manager.  Here  he  was  em- 
ployed for  a  year  and  a  half,  after  which 
he  joined  the  Pathe  forces  as  city  sales- 
man and  remained  for  a  year.  He  next 
worked  for  Metro's  Chicago  office  in  the 
same  capacity  for  two  years  and  a  half. 
During  these  years  he  had  been  of- 
fered the  position  of  manager  several 
times  in  !mportant  cities  in  the  Middle 
West,  but  refused  to  leave  Chicago, 
where  his  chief  business  interests  lay. 
With  such  a  lengthened  experience  as 
salesman  in  Chicago  and  adjoining  ter- 
ritory, it  is  needless  to  state  that  Mr. 
Levey  has  acquired  a  thorough  knowl- 
edge of  the  business  in  that  section  and 
a  wide  acquaintance  with  exhibitors. 
He  knows  every  exhibitor  by  name  and 
has  always  on  the  tip  of  his  tongue  the 
seating  capacity  of  every  picture  thea- 
tre in  Chicago  and  immediate  surround- 
ing territory.  Moreover,  he  has  a  good 
standing  with  theatre  owners.  A  proof 
of  this  is  shown  by  the  fact  that  the 
State-Lake,  Randolph,  Alcazar,  Rose 
and  Boston  theatres,  in  the  Loop  dis- 
trict, are  now  running  Mutual  releases. 
He  also  reports  brisk  business  in  sur- 
rounding territory  and  that  indications 
all  point  to  a  steady  increase  in  book- 
ings. 

Mr.  Levey  was  born  39  years  ago  in 
Cincinnati,  where  he  received  his  edu- 
cation in  the  public  schools  and  high 
school.  He  also  took  a  course  in  a  busi- 
ness   college    there. 

"Scandal"  Successfully  Reissued. 
"Scandal,"  a  Select  feature  with  Con- 
stance   Tilmadge    in    the    leading    role, 


which  was  released  throughout  the 
country  some  time  ago,  has  been  suc- 
cessfully reissued  in  Chicago  and  con- 
tiguous territory,  contemporaneously 
with  the  dramatic  production  of  the 
same  story  and  title  at  the  Garrick 
Theatre,  where  Francine  Larrimore  and 
Charles  Cherry  are  appearing  in  the 
leading  parts  for  an  indeterminate  run. 
The  cinematic  production  has  been 
booked  for  return  dates  over  the  As- 
cher  Brothers  and  Lubliner  &  Trinz 
circuits  and  in  all  the  prominent  neigh- 
borhood houses  for  a  run  of  two  days, 
as  the  rule.    The  Star  Theatre,  on  Madi- 


Max    Levey. 
Recently  Appointed  Chicago  Manager  of 
Exhibitors    Mutual    Has    Been   Four- 
teen Years  in  the  Film  Business. 

son  street,  within  the  Loop,  has  booked 
the  picture  for  a  week.  The  former 
run  of  "Scandal"  in  Chicago  and  adjoin- 
ing territory  was  very   successful. 

Judges  Test  Influence 

of  Pictures  on  Children 

AT  the  weekly  meeting  of  the  Chi- 
cago Censorship  Commission,  held 
Friday,  March  14,  Judge  Arnold, 
of  the  Juvenile  Court,  who  was  present, 
recommended  that  the  moving  picture 
industry  should  have  representation  on 
the  Chicago  censor  board,  owing  to  the 
fact  that  producers  are  now  issuing 
much   better  pictures   than  formerly. 

Judge  Arnold,  in  conjunction  with 
Judge  Trude,  of  the  Boys'  Court,  is  now 
engaged  in  an  investigation  of  the  ef- 
fect of  moving  pictures  on  children,  and 
is  endeavoring  to  learn  to  what  extent, 
if  any,  they  inspire  delinquency  in  chil- 
dren. Probation  officers  of  the  Juvenile 
Court  will  also  assist  and  a  report  is 
promised  in  about  30  days. 


Owner  of  Jackson  Park 
Theatre  Makes  Correction 

EDWARD  I.  BLOOM  writes  the  Mov- 
ing Picture  World  to  correct  a 
statement  made  in  my  Chicago  let- 
ter, in  the  issue  of  March  8,  concerning 
the  ownership  of  the  Jackson  Park 
Theatre,  at  Sixty-seventh  street  and 
Stony  Island  avenue,  this  city.  Mr. 
Bloom  writes  : 

"In  order  that  you  may  be  spared  the 
pain  of  even  innocent  misrepresentation, 
please  note  that  the  Jackson  Park  was 
erected  by  the  signer,  who  has  retained 
sole  ownership  without  interruption, 
from  the  completion  of  the  building  to 
the  present  time." 

I  am  glad  to  have  this  correction 
made  as  I  was  wholly  innocent  in  mak- 
ing the  statement,  and  that  it  was  made 
at  all  was  due  to  my  recollection  of 
having  written  an  item  some  time  ago 
regarding  the  Jackson  Park.  On  look- 
ing back  over,  the  files  the  item  re- 
ferred to  was  found  on  page  1784,  in  the 
issue  of  December  22,  1917,  under  "Chi- 
cago Film  Brevities.'  Since  this  item 
evidently  escaped  Mr.  Bloom's  observa- 
tion and,  therefore,  his  correction,  I  took 
it  for  granted  that  the  news  given  me 
at  that  time  was  based  on   facts. 

Plans  to  Run  Each  Film 

to  Exhaust  Its  Business 

AARON  J.  JONES,  of  Jones,  Linick 
&  Schaefer,  has  established  a  new 
policy  which  will  govern  the  show- 
ing of  pictures  at  the  new  Randolph 
Theatre.  This  policy  means  that  hence- 
forth all  pictures  shown  at  the  Ran- 
dolph will  be  strictly  exclusive  so  far 
as  other  picture  houses  in  Chicago  are 
concerned.  In  other  words,  no  other 
Chicago  theatre,  outlying  theatres  in- 
cluded, will  show  the  pictures  seen 
henceforth  at  the  Randolph  even  after 
they  have   finished  their  runs   there. 

This  means  a  long  run  at  the  Ran- 
dolph for  every  picture  selected  to  be 
shown    there. 

"The  Eyes  of  the  World"  is  the  first 
picture  used  to  inaugurate  the  new 
policy  and  its  run  will  be  prolonged  un- 
til the  attendance  shows  that  it  has 
reached  its  limit.  It  will  be  followed  by 
Martin  Johnson's  "Captured  by  Canni- 
bals." 
"With   the   Yanks   at   the  Front"  Scores. 

Burton  Holmes'  travelogue,  "with  the 
Yanks  at  the  Front,"  created  uproarious 
applause  at  Orchestra  Hall  last  week. 
This  was  not  only  due  to  the  general 
excellence  of  the  pictures  throughout, 
in  which  the  Yanks  of  our  common 
country  were  in  due  prominence,  but 
more  particularly  to  the  many  Chicago- 
ans  who  were  recognized  among  the 
outstanding  figures  in  the  scenes. 

The  stirring  scenes,  made  lasting  in 
memory  by  the  faces  of  boys  from  the 
home  city,  are  of  the  Burton  Holme? 
type  and  the  photoplay  is  the  same. 


1796 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


home  city,  are  of  the  Burton  Holmes 
type  and  the  photography  is  in  the  same 
class. 

State  Register  Declares 

Strongly  Against  Censors 

IN  a  recent  able  editorial,  which  shows 
a  clear  vision  of  the  censorship  of 
moving  pictures  by  the  state,  the  Il- 
linois State  Register,  published  at 
Springfield,  declares  itself  strongly 
against  the  Buck  bill  or  any  other  fu- 
ture bill  that  may  favor  state  censor- 
ship for  moving  pictures. 

The  editorial  lays  bare  the  fact  that 
there  is  no  public  demand  in  Illinois 
for  such  censorship  of  moving  pictures 
and  that  there  are  already  on  the  sta- 
tute books  sufficient  laws  to  prevent  the 
showing  of  obnoxious  pictures.  It  also 
holds  that  moving  pictures  are  cleaner 
today  than  they  have  ever  been  and 
charges  that  the  passing  of  such  a  bill 
as  that  now  before  the  Legislature  could 
do  nothing  but  what  can  be  done  by  the 
laws  already  on  the  statute  books,  ex- 
cept to  give  arbitrary  powers  to  a  cen- 
sor board  which  "could  be  prostituted 
for   personal    aggrandizement." 

"The  agitation  for  a  state  board  of 
motion  picture  censorship  is  not  backed 
by  public  sentiment  and  the  bill  now 
pending  in  the  Illinois  State  Legislature 
should  be  decisively  defeated,"  declares 
the  article. 

New  State-Lake  Theatre 
Opens  in  Chicago's  "Loop" 

THE  new  State-Lake  Theatre  within 
the  "Loop,"  Chicago,  at  the  junc- 
tion of  the  streets  formingits  name, 
was  opened  Monday  evening,  March  17. 
This  magnificent  vaudeville  house  is  in 
the  massive  building  just  completed  on 
the  site  named. 

Early  in  1917,  a  99-year  lease  was 
closed  with  the  Marshall  Field  estate 
by  Martin  Beck,  identified  with  the  in- 
terests of  the  Orpheum  circuit;  the  es- 
tate of  Charles  Kohl,  of  the  Western 
Vaudeville  Association,  and  Herman 
Fehr  and  others  owning  and  identified 
with  the  Majestic  and  Palace  theatres. 
The.  site  at  the  time  the  lease  was  ar- 
ranged was  valued  at  $2,250,000  ,and  the 
great  structure,  work  on  which  has  been 
continued  throughout  the  active  parti- 
cipation of  the  United  States  in  the 
World  War,  has  cost  $1,250,000. 

The  State-La'-e  Theatre  has  a  seating 
capacity  of  3,000,  but  it  forms  only  a 
small  part  of  the  great  building  which 
has  a  frontage  of  180  feet  on  State  and 
160  feet  on  Lake.  Large  modern  stores 
and  offices  take  up  by  far  the  greater 
space  of  the  structure. 

Popular  vaudeville  and  a  feature  pic- 
ture will  form  the  programs,  which 
will  be  offered  at  admission  prices  which 
will  not  interfere  with  the  higher  class 
offerings  of  straight  vaudeville  at  the 
Palace   and   the   Majestic. 

Chicago  F.  I.  L.  M.  Club  Now  F.  I.  L.  M. 
Association. 

At  the  weekly  meeting  of  the  F.  I.  L. 
M.  Club  (the  capitals  stand  for  Film 
Industry's  Local  Managers),  held  at  the 
Chicago  City  Club,  March  7,  a  new  or- 
ganization called  the  F.  I.  L.  M.  Asso- 
ciation, was  formed  to  succeed  the  old, 
and  the  following  officers  were  elected: 
President,  C.  W.  Eckhardt,  manager  of 
the  Fox  Chicago  office;  vice  president, 


F.  C.  Aiken,  manager,  Select's  office ; 
treasurer,  Frank  B.  Rogers,  manager, 
Pathe's  office,  and  Cresson  Smith,  man- 
ager,  Metro's   office,   secretary. 

The  following  committee  was  appoint- 
ed to  decide  on  the  selection  of  the 
most  desirable  site  for  the  erection  of 
an  exclusive  film  building  outside  the 
"Loop"  district:  Frank  B.  Rogers, 
chairman ;  F.  C.  Aiken,  C.  W.  Eckhardt, 
I.  L.  Lesserman,  manager  Universal,  and 
M.  J.  Mintz,  manager,  Unity  Photoplay 
Company. 

Andrew  Karzas   Makes   Trip. 

Andrew  Karzas,  well  known  in  Chi- 
cago as  manager  of  the  beautiful  Wood- 
lawn  Theatre,  left  the  city  Thursday, 
March  13,  for  a  two  weeks'  trip,  during 
which  he  will  visit  Detroit,  Toronto, 
Buffalo,  New  York,  Boston,  Washing- 
ton, Philadelphia,  Pittsburgh,  Cleveland 
and  Indianapolis. 

His  object  is  to  see  all  the  new  picture 
theatres  in  the  cities  mentioned  and  to 
observe  all  the  modern  methods  em- 
ployed in  the  presentation  of  moving 
pictures.  No  doubt  he  will  return  with 
much  valuable,  practical  information 
which  he  will  use  to  advantage  at  the 
Woodlawn. 


Michelena  Has  Two  More 
Films  and  Plans  for  Three 

BEATRICE   MICHELENA,   who   has 
just   announced   the   completion   of 
"Just    Squaw,"    sends    word    from 
San   Francisco   that   two   other   produc- 
tions   are    about    ready    for    screening. 
Miss  Michelena,  with  her  own  company, 


Beatriz   Michelena 

In    "Just    Squaw"    and   Other    of   Her   Own 
Productions. 

has  been  quietly  working  on  these  three 
pictures. 

The  pictures  now  receiving  their 
finishing  touches  are  "The  Deadline" 
and  "The  Spitfire,"  attractions  which,  it 
is  said,  contain  a  wealth  of  screen 
entertainment  and  which  will  prove 
admirable  successors  to  "Just  Squaw." 
The  sample  print  of  "Just  Squaw"  will 
be  sent  east  at  once.  A  national  pub- 
licity and  advertising  campaign  is  being 
arranged. 

As  soon  as  the  campaign  on  the  first 
three   Michelena  pictures   is  well  under 


way  Miss  Michelena  will  begin  prepara- 
tions for  filming  another  series  of  three 
productions.  Virtually  four  months  will 
be  devoted  to  the  making  of  each  fea- 
ture, for  under  the  present  arrange- 
ments a  full  year  will  be  given  the 
popular  screen  star  to  complete  the 
three  pictures.  Early  in  April  the  re- 
leasing and  other  details  in  connection 
with  the  issuance  of  the  initial  Michel- 
ena picture,  "Just  Squaw,"  will  be 
announced. 

Bernstein  to  Exploit 

"Boomerang"  in  New  York 

ISADORE  BERNSTEIN,  general  man- 
ager of  the  National  Film  Corpora- 
tion, arrived  in  New  York  last  week 
from  Los  Angeles  to  exploit  the  seven- 
reel  feature,  "The  Boomerang,"  starring 
Henry  B.  Walthall. 

"The  Boomerang,"  in  which  2,000 
persons  were  employed,  and  for  which 
a  replica  of  an  entire  street  in  Newark, 
N.  J.,  was  built,  was  staged  from  the 
story  by  William  Hamilton   Osborne. 

Bertram  Bracken  directed  the  produc- 
tion from  the  continuity  by  Franklin 
Hall. 

In  the  cast  supporting  Walthall  are 
Richard  Morris,  Melbourne  MacDowell, 
Richard  Johnson,  Lloyd  Whitlock,  Jack 
Macdonald,  Nigel  DeBruillier,  Gordon 
Sackville,  Nina  Byron,  Helen  Jerome 
Eddy,  Buelah  Booker,  Maryland  Home, 
Bert  Appling,  William  Ryno  and  Roy 
Watson. 

"The  Boomerang"  is  said  to  be  one 
of  the  big  special  features  of  the  year. 
The  novel  has  been  read  by  hundreds  of 
thousands,  and  deals  with  a  problem 
which  is  uppermost  in  the  minds  of 
every  person  today. 

The  food  problem,  with  which  the 
Government  is  still  struggling,  has  an 
important  role  in  the  production,  and 
the  unemployment  situation,  which  is 
causing  most  of  the  political  unrest 
throughout  the  United  States,  is  another 
central  theme. 


Uncle   Sam   a   Slow    Expressman. 

Dallas  film  men  and  Fort  Worth  ex- 
hibitors are  planning  a  joint  protest  on 
the  express  service  rendered  between 
the  two  big  north  Texas  cities,  which 
are  just  thirty  miles  apart. 

Until  the  Government  took  over  the 
express  companies  it  had  been  the  habit 
of  film  men  to  use  a  "hurry-up"  service 
to  give  Fort  Worth  exhibitors  the 
latest  stuff.  It  was  only  a  matter  of  an 
hour  or  so  before  films  could  be  got  to 
Fort  Worth  from  the  Dallas  exchanges. 

Now  conditions  are  different.  To  get 
a  film  from  Fort  Worth  to  Dallas  film 
men  say  that  they  ship  twenty-four 
hours  in  advance.  Even  then  they  are 
not  sure  that  it  will  get  there  on  time. 


Gosuke  lmai   Visits   Universal   Plant. 

Gosuke  lmai,  Japanese  delegate  to 
the  world-wide  commercial  conference 
to  be  held  at  Brussels,  Belgium,  in  the 
near  future,  and  also  a  member  of  the 
Imperial  Japanese  Senate,  with  a  party 
of  thirty  prominent  Japanese  statesmen 
and  business  men,  visited  Universal 
City  last  week  to  see  how  motion  pic- 
tures were  made.  The  distinguished 
Nipponese  were  escorted  through  the 
studios  and  laboratories  by  Carl 
Laemmle,  president  of  the  Universal 
Film  Company. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1797 


TO  ESTABLISH  FOX  BRANCH    IN    MEXICO 

•  With   Conditions   Clearing   in   Neighboring 
Republic,  Attention  Turns  to  "Key  Territory" 


FOLLOWING  closely  the  departure 
of  William  Fox,  Winfield  R.  Shee- 
han  and  Abraham  Carlos  for 
Europe,  where  tuey  will  establish  pro- 
ducing centers  and  enlarge  the  Fox  dis- 
tribution system,  the  Fox  Film  Corpor- 
ation announced  that  William  Fox  had 
sent  E.  J.  Neubeler  and  T.  Colon  to  Mex- 
ico City  for  the  purpose  of  extending 
the  Fox  distributing  organization 
throughout  Mexico.  The  mission  of 
Messrs  Neubler  and  Colon,  it  is  under- 
stood, followed  the  receipt  of  informa- 
tion that  conditions  in  the  republic  to 
the  South  had  become  more  settled  and 
that  the  people  were  demanding  more 
high-grade   motion   pictures. 

Messrs.  Neubeler  and  Colon  will  make 
their  headquarters  in  Mexico  City. 
There  they  will  open  a  Fox  branch  of- 
fice and  then  will  make  a  tour  of  the 
principal  cities,  setting  up  other  branch 
offices  or  providing  for  agencies  for  the 
distribution  of  Fox  films. 

For  the  last  few  years  the  unsettled 
state  of  Mexico  affairs  has  been  a  ser- 
ious obstacle  to  the  shipping  of  Amer- 
ican films  to  that  country.  This  dif- 
ficulty was  vastly  increased  when  the 
United  States  entered  the  war  and 
placed  the  exportation  of  films  to  Mex- 
ico under  the  strictest  supervision.  In 
fact,  no  American  film  entered  Mexico — 
that  is,  through  legal  channels. 

Last  summer,  however,  under  the  di- 
rection of  the  division  of  films  of  the 
Committee  on  Public  Information,  a 
number  of  American  pictures  were  taken 
into  Mexico  by  Abraham  Carlos,  gen- 
eral representative  of  the  Fox  Film 
Corporation. 

The  proposed  establishment  of  branch 
offices  in  Mexico  adds  one  more  to  the 
list  of  Latin-American  lands  in  which 
Fox  pictures  are  being  shown  with  suc- 
cess. It  was  recently  announced  that 
the  foreign  department  of  the  Fox  Film 
Corporation  had  completed  negotiations 
for  the  establishment  of  an  agency  in 
Venezeula,  thus  giving  the  Fox  organ- 
ization representation  in  every  country 
in  South  America. 

The  acquisition  of  Venezeula  followed 
closelv     the     establishment     of     a     Fox 


branch  office  in  Havana,  with  A.  C. 
Calvo  as  manager.  Although  established 
only  a  few  months,  the  Havana  office  al- 
ready is  one  of  the  most  flourishing  in 
the  entire  Fox  chain. 

Two  Fox  exchanges  are  necessary  to 
handle  the  Fox  business  in  Brazil, 
branch  offices  being  located  at  Rio  de 
Janeiro  and  Sao  Paulo.  There  are  two 
offices  in  Argentina,  at  Buenos  Aires  and 
Rosario.  The  Uruguay  branch  office  is 
at  Montevideo.  The  Fox  business  in 
other  South  American  countries  is  han- 
dled  through  agencies. 

Messrs.  Neubeler  and  Colon,  who 
sailed  Saturday,  March  15,  on  the  Es- 
peranza  for  Vera  Cruz,  will  devote 
most  of  their  time  at  first  to  the  or- 
ganization of  southern  Mexico.  They 
will  probably  open  offices  in  Merida, 
the  principal  towns  of  Mucatan,  Puebla 
and  San  Luis.  Tampico  and  Vera  Cruz 
also  will  be  taken  care  of.  The  two 
Fox  representatives  took  a  large  num- 
ber of  big  Fox  pictures  with  them,  it  is 
understood,  to  supply  the  immediate 
wants    of    Mexican    exhibitors. 


Lesser  Gets  "Yankee"  for 
United  States  and  Canada 

A  DEAL  consummated  last  week 
links  for  the  second  time  the 
names  of  Mack  Sennett  and  Sol  L. 
Lesser,  president  of  the  State  Rights 
Distributors,  Inc.,  and  the  All  Star  Fea- 
tures Distributors,  Inc.  In  a  transaction 
involving  six  figures  Lesser  has  pur- 
chased outright  the  exclusive  rights  to 
Mr.  Sennett's  latest  feature.  "Yankee 
Doodle  in  Berlin,"  for  the  United  States 
and  Canada. 

This  gives  Mr.  Lesser  the  right  to 
what  is  said  to  be  the  most  decided  suc- 
cess scored  by  any  picture  in  San  Fran- 
cisco, according  to  records  for  a  week's 
exhibition.  The  seating  capacity  of  Tur- 
ner &  Dahnken's  Tivoli  last  week  was 
taxed  when. this  picture  was  given  its 
premiere,  as  between  seventy-five  and 
eighty  thousand  persons  dropped  their 
tickets  in  the  Tivoli  boxes. 

Mack  Sennett  declares  that  Mr.  Less- 


ees successful  exploitation  of  "Mickey," 
as  well  as  his  handling  of  other  produc- 
tions such  as  "Hearts  of  the  World," 
were  deciding  factors  in  the  negotiations. 

"The  facilities  developed  by  Mr.  Les- 
ser," says  Mr.  Sennett,  "persuaded  me 
'Yankee  Doodle  in  Berlin'  could  not  be 
in  better  hands.  He  is  a  conservative 
radical..  I  mean  by  this  that  he  is  a 
careful  buyer.  He  has  headquarters  in 
New  York  and  San  Francisco,  connect- 
ing the  East  and  the  West,  and  with  cen- 
tral offices  in  Chicago  occupies  the  three 
strategic  positions  necessary  for  the 
complete  control  of  his  gigantic  enter- 
prise." 

Mr.  Lesser  and  Mr.  Sennett  left  San 
Francisco  for  the  Sennett  studios  in  Los 
Angeles  immediately  after  the  run  of 
the  picture  in  San   Francisco. 

Ritchey  Starts  Campaign 
to  Create  Poster  Demand 

THE  Ritchey  Lithographing  Corpo- 
ration of  New  York  will  conduct 
an  extensive  trade  paper  campaign 
in  an  endeavor  to  establish  a  demand 
among  exhibitors  particularly  for  a 
higher  form  of  posters  and  lithographs. 

J.  B.  Ritchey,  president  of  the  com- 
pany, and  one  of  the  pioneers  in  the 
specialization  of  lithographing  for  the 
motion  picture  industry,  gives  expres- 
sion to  some  very  pertinent  remarks 
concerning  the  manufacture  and  use 
of  posters  in  the  exploitation  of  motion 
picture   attractions. 

"I  feel,"  said  Mr.  Ritchey,  "that  my 
practical  experience  as  a  motion  pic- 
ture producer,  for  I  was  such  in  the 
early  days  of  the  industry,  gives  me 
peculiar  qualifications  to  speak  on  the 
question  of  lithographs,  as  far  as  it  ap- 
plies to  motion  pictures.  There  is  no 
doubt  exhibitors  appreciate  that  a 
proper  lithographic  display  on  any  pro- 
duction is  bound  to  increase  attendance 
and  that  ofttimes  a  picture  is  either 
made  or  marred  by  the  character  of 
the  advertising  matter  circulated. 

"We  hear  the  cry  for  'Posters  with  ac- 
tion,' and  there  is  a  substantial  reason 
for  this.  If  the  lithograph  is  inane,  in- 
sipid or  dull,  if  there  is  no  real  punch 
to  it,  the  public  naturally  receives  the 
impression  that  the  picture  is  no 
stronger  than  its  advertising  matter, 
and-  passes  it  by." 


Madge  Kennedy  in  Goldwyn's  "Daughter  of  Mine"  Seems  to  Be  a  Mine  of  Humor   and  Good  Nature 


1798 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


FIRST  NATIONAL  GETS    MACAULEY  FILM 

"Whom  the  Gods  Would  Destroy"  Sold  by  Harry 
Reichenbach  for  Distribution,  Starting  April  15 


THE  Macauley  special,  "Whom  the 
Gods  Would  Destroy,"  has  been 
secured  as  an  attraction  by  the 
First  National  Exhibitors  Circuit  and 
will  form  a  releasing  unit  on  that  or- 
ganization's list  April  IS.  The  deal  was 
consummated  March  18  by  Harry 
Schwalbe  and  E.  H.  Hulsey  acting  for 
the  First  National  and  Harry  Reichen- 
bach for  the  Macauley  Photoplays. 

No  film  in  recent  history  has  been 
promoted  to  a  greater  or  more  far 
reaching  extent  than  "Whom  the  Gods 
Would  Destroy"  will  be.  Almost  one 
hundred  thousand  letters  weekly  are  be- 
ing sent  broadcast  over  the  country,  ex- 
ploiting the  merits  of  the  picture. 

In  every  city  in  which  the  various 
Leagues  to  Enforce  Peace,  and  Leagues 
of  Nations  Societies  hold  their  conven- 
tions, "Whom  the  Gods  Would  Destroy" 
is  given  praise  by  members  of  the  con- 
vention in  their  speeches  and  by  the 
organizations  in  their  literature. 

Walter  B.  Measday,  formerly  cam- 
paign secretary  to  President  Wilson, 
and  who  acted  in  the  sale  of  the  film 
in  behalf  of  the  Macauley  Company, 
stated  that  his  reason  for  selecting  the 
First  National  from  the  numerous  com- 
panies which  desired  to  distribute  the 
picture  is  best  told  by  that  company's 
results. 

"We  discovered  by  investigation,"  said 
Mr.  Measday,  "that  the  First  National 
organization  was  credited  throughout 
the  trade  with  a  gift  for  getting  the 
maximum  distribution  in  dignified  and 
important  houses,  and  as  the  distribu- 
tion of  the  film  is  just  as  important  to 
us  as  the  financial  returns,  this  item 
entered  in  no  small  way  in  influencing 
us. 

"'Whom  the  Gods  Would  Destroy,'" 
said  Mr.  Schwalbe,  of  First  National,  "is 
a  big  picture,  a  splendid  entertainment, 
wonderfully  well  produced,  and  meets 
the  standard  we  have  set  and  we  are 
going  to  distribute  it." 

The  picture  will  approximate  sixty- 
five  hundred  feet  when  completed  for 
distribution.  The  printing  and  hand 
color  work  is  in  charge  of  Watterson 
Rothacker,  of  the  Rothacker  Film  Man- 
ufacturing Company  of  Chicago.  Ollie 
L.  Sellers,  production  manager  of  the 
concern,  will  remain  in  Chicago  until 
the  prints  are  shipped,  aiding  iri  the  as- 
sembling work.  Frank  Borzage,  the  di- 
rector, will  proceed  to  Los  Angeles, 
where  work  on  the  second  Macauley 
film  will  begin  at  once. 


Texa*    Eager    to    See   "The   Forfeit." 

A  moving  picture  release  of  peculiar 
interest  to  Texas  is  "The  Forfeit,"  made 
by  the  Sunset  Company  of  San  Antonio, 
and  starring  House  Peters  and  Jane 
Miller.  The  film  was  released  in  the 
middle  of  March,  its  first  showing  being 
at  Lytle's  Empire  Theatre,  at  San 
Antonio.  It  is  stated  that  the  film  was 
sold  to  Mr.  Lytle  for  the  highest  price 
ever  paid  for  a  moving  picture  in  San 
Antonio. 

"The  Forfeit"  was  filmed  on  the  King 
Ranch  at  Kingsville,  near  San  Antonio. 
This  is  perhaps  the  most  famous  ranch 
in  Texas,  and  is  the  largest  in  the  United 
States.  Other  scenes  of  the  story  of 
southwestern    frontier    life    were    taken 


around  San  Antonio.  Practically  every 
large  town  in  Texas  has  booked  the 
film,  which  is  released  through  Pathe 
and  the  Hodkinson   Corporation. 

Manager  J.  C.  Shannon,  of  Hodkinson, 
is  arranging  a  private  exhibition  of 
"The  Forfeit"  for  the  members  of  the 
Texas  Cattle  Raisers'  Association,  which 
meets  in  Dallas  5,000  strong  during  the 
present    month. 


March   17   Attractions 

at  New  York  Theatres 

RIALTO— "The  Brand." 
Goldwyn  Attraction, 
Featuring  Russell  Simpson. 
RIVOLI— 'The  Marriage  Price." 
Paramount  Feature, 
Starring  Elsie  Ferguson. 
STRAND  — "Johnny,      Get      Your 
Gun." 
Artcraft  Attraction. 
Starring  Fred  Stone. 
BROADWAY  — "When       a       Girl 
Loves." 
Jewel  Production, 
Featuring  Mildred  Harris     (Mrs. 
Charlie    Chaplin). 
81st  STREET— "The  Lamb  and  the 
Lion." 
Exhibitors  Mutual  Picture, 
Starring  Billie   Rhodes. 
"Hard  Boiled." 
Paramount  Production, 
Featuring  Dorothy  Dalton.    Half 
week  each. 


Sherrill  Signs  Mack  Swain 
for  a  Series  of  Comedies 

WILLIAM  L.  SHERRILL,  president 
of  the  Fordham  Amusement  Cor- 
poration, announces  the  forma- 
tion of  a  separate  corporation  in  San 
Francisco  for  the  production  of  twenty- 
six  comedies  a  year  for  three  years 
starring  Mack  Swain,  who  is  well  known 
to  motion  picture  audiences  for  his  work 
under  the  character  name  of  "Ambrose" 
in  Mack  Sennett  comedies. 

Harry  Leonhardt,  managing  director 
of  the  California  Theatre  in  Los  An- 
geles, is  president  of  the  new  company. 
William  L.  Sherrill  is  vice-president,  and 
Gene  Perry  is  secretary  and  treasurer. 
The  New  York  organization  of  the  Froh- 
man  Amusement  Corporation  owns  a 
substantial  amount  of  the  stock  and  will 
distribute  the  attractions.  No  definite 
method  of  release  has  been  determined 
upon,  although  Mr.  Leonhardt  will  con- 
trol the  franchise  for  southern  Cali- 
fornia. 

Mr.  Leonhardt  will  give  his  personal 
supervision  to  the  class  and  quality  of 
the  productions  to  be  made,  with  a  view 
to  producing  the  type  of  comedies  that 
his  experience  has  shown  the  exhibitors 
and   public  want. 

The  Mack  Swain  comedies  will  be  pro- 
duced in  conjunction  with  the  Texas 
Guinan  two-reel  Westerns,  one  of  each 
series  being  issued  every  two  weeks.  In 
addition,  the  Frohman  Amusement  Cor- 
poration will  produce  three  or  more  spe- 
cial features  a  year  at  its  Eastern  studio 


under  the  supervision  of  Jesse  J.  Gold- 
burg.  The  next  seven-reel  production 
has  already  been  chosen  and  the  scen- 
ario is   in   preparation. 

This  program  is  in  line  with  a  cam- 
paign mapped  out  by  Mr.  Sherrill  about 
three  months  ago,  in  the  belief  that  the 
present  prosperity  of  the  motion  picture 
industry  is  here  to  stay,  and  that  the 
state  rights  field  has  come  into  its  own 
with  a  permanency  that  can  not  be  less- 
ened. 


Diggs  Made  Business  Manager 
of  Rothapf  el  Unit  Program 

OWING  to  the  increased  activities 
in  the  organized  picture  interests 
of  Frank  G.  Hall,  president  of  In- 
dependent Sales  Corporation  and  active 
in  the  organization  and  promotion  of 
the  Rothapfel  Unit  Program,  Mr.  Hall 
announces  a  number  of  promotions  in 
the  organization  s  forces  and  additions 
to  the  staff  of  the  forces  in  the  New 
York  and  branch  offices. 

With  the  acquisition  of  the  Rothapfel 
Unit  Program  and  the  increased  execu- 
tive work  incident  thereto,  Mr.  Hall 
has  recognized  in  Harry  P.  Diggs,  for- 
mer publicity  director  for  Independent 
Sales  Corporation,  the  executive  ability 
and  wide  experience  necessary  to  hold 
the  chair  of  business  manager  for  the 
Rothapfel  Picture  Corporation. 

One  of  the  many  sides  to  Mr.  Diggs' 
career  in  the  theatrical  world  is  that 
bearing  on  the  exploitation  end  of  pro- 
motion. For  many  years  Mr.  Diggs  was 
prominent  in  the  show  business  through 
the  South,  having  handled  every  branch 
of  the  business,  excepting  the  circus. 
He  has  had  varied  experiences  as  a 
newspaper  man  and  promoter,  and  for  a 
period  managed  a  number  of  picture 
theatres  in  Georgia.  Mr.  Diggs  assumes 
his  new  duties  immediately,  as  business 
manager  of  the  Rothapfel  Unit  Pro- 
gram. 

Lynn  S.  Card,  general  manager,  In- 
dependent Sales,  announces  the  promo- 
tion of  E.  S.  Flynn  from  branch  man- 
ager of  Kansas  City  to  special  repre* 
sentative  at  the  home  office;  Frank 
Gillman  from  purchasing  agent  to  as- 
sistant general  sales  manager;  Walter 
Hopkins  to  purchasing  agent  and  Mur- 
ray Hawkins  from  salesman  to  branch 
sales  manager  at  the  San  Francisco  of- 
fice. Arthur  Werner  has  been  engaged 
as  studio  manager  at  the  Bacon-Backer 
studio. 


Mix    Injured  in   Staging   Fight. 

Because  of  his  opposition  to  faking  in 
his  pictures  Tob  Mix  recently  suffered 
two  broken  ribs  in  a  fight  during  the 
filming  of  "The  Wilderness  Trail"  at 
Flagstaff,  Ariz. 

The  script  of  "The  Wilderness  Trail," 
which  is  a  "snow  picture,"  with  all  its 
scenes  laid  in  the  far  Northwest,  called 
for  a  knife  fight  between  Mix  and  Sid 
Jordan,  the  heavy.  When  Tom  and  Sid 
were  ready  Tom  said: 

"Don't  worry  about  cutting  me,  Sid. 
I  don't  mind  a  few  scratches.  Make  this 
fight  look  real." 

So  they  went  at  it  with  a  vim.  At 
one  point,  while  each  was  holding  the 
other's  knife  wrist,  they  rolled  down  an 
embankment.  Half  way  down  a  stick, 
hidden  under  the  snow,  was  jabbed  into 
Tom's  ribs,  breaking  two  of  them. 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1799 


CHRISTIE     INCREASES    PICTURE    OUTPUT 

Will  Produce  Two  Reel  Comedies — First  Release  in 
April — To  Continue  Making  One  Reel  Subjects 


FAY  TINCHER'S  return  to  comedy 
in  "Sally's  Blighted  Career,"  now 
being  filmed  under  Al  E.  Christie's 
direction,  marks  the  entrance  of  Chris- 
tie Brothers  into  two-reel  comedy  pro- 
duction. After  two  years  of  comedy- 
making,  having  limited  their  activities 
up  to  the  present  time  to  the  produc- 
tion of  comedies  in  one  reel,  the  broad- 
ening of  the  scope  of  production  enter- 
prises comes  as  the  culmination  of  an 
idea  long  contemplated  but  not  put  into 
execution  until  the  demand  should  make 
the  time  ripe. 

In  this  branching  out  into  the  making 
of  Christie  Specials,  Charles  H.  and  Al 
E.  Christie  state  that  it  is  not  their  de- 
sire to  go  into  feature  production,  but 
contend  that  the  best  type  of  comedy 
can  be  made  in  not  more  than  two  reels. 
Christie  Brothers  are  backing  up  their 
assertion  by  introducing  special  casts 
into  their  new  features.  The  first  pro- 
duction, "Sally's  Blighted  Career,"  has, 
in  addition  to  Fay  Tincher,  such  players 
as  Molly  Malone,  well  known  film  lead- 
ing woman ;  Patricia  Palmer,  who  has 
just  completed  a  dramatic  lead  with 
William  S.  Hart ;  and  Harry  Depp,  from 
the  vaudeville  stage. 
Will  Go  On  Making  One  Reel  Comedies. 

The  branching  out  into  special  come- 
dies, which  will  be  a  month  each  in  mak- 
ing and  which  will  be  released  on  a 
monthly  schedule,  dose  not  mean  that 
the  production  of  one-reel  light  come- 
dies, will  be  lessened.  Filming  of  these 
Christie  comedies  goes  on,  with  such 
leads  as  Bobby  Vernon,  Jay  Belasco, 
Earle  Rodney,  Ethel  Lynne  and  Dorothy 
de  Vore. 

At  present  Al  E.  Christie  is  directing 
the  first  of  the  special  comedies,  while 
William  Beaudine  is  directing  a  Chris- 
tie comedy.  Scott  Sidney  will  alternate 
with  these  two  directors. 

Charles  H.  Christie  states  that  the 
production  of  two-reel  comedies  has  not 
been  anticipating  a  demand  but  has 
been  undertaken  after  the  demand  came 
from  the  list  of  independent  exchanges 
which  have  been  associated  with  Chris- 
ties during  their  two  years  of  comedy 
making. 

First   Two-Reel   Comedy  in  April. 

The  probable  release  date  of  the  first 
Special  will  be  early  April.  Although 
the  production  was  to  have  been  ready 
this  month,  it  was  found  desirable  to 
spend  more  than  a  month  in  the  making 
of  the   first  feature. 

In  order  to  assist  exhibitors  to  keep 
Christie  comedies  before  the  public,  a 
special  newspaper  feature  service  is  be- 
ing inaugurated.  This  will  be  handled 
by  Pat  Dowling,  who  prior  to  service 
in  the  navy  was  associated  with  the 
Lasky  west-coast  studios  and  Paralta 
Plays,   as   publicity   director. 


Pathe    Employes    Honor    Paul    Brunet. 

Practically  the  entire  home  office 
force  of  Pathe  Exchange,  Inc.,  descended 
upon  their  vice-president  and  general 
manager,  Paul  Brunet,  on  Friday,  March 
7,  and  before  Mr.  Brunet  could  find 
breath  to  ask  if  there  was  a  general 
strike  on,  they  had  placed  on  his  desk 
a  handsome  Tiffany  silver  cigar  and 
•cigaret  humidor.     Louis  Landry,  assist- 


ant general  manager,  in  a  few  words 
expressed  for  the  office  force  their  ap- 
preciation of  the  year  of  splendid  lead- 
ership which  Mr.  Brunet  has  given  them. 

The  occasion  was  Mr.  Brunet's  first 
anniversary  as  the  directing  genius  of 
Pathe  Exchange,  Inc. 

Mr.  Brunet  thanked  the  men  and  ex- 
pressed to  them  his  appreciation  of 
their  loyal  co-operation,  which,  he  said, 
had  been  largely  instrumental  in  bring- 
ing about  the  tremendously  successful 
year  which  Pathe  has  enjoyed. 


Pass  Along  Your  Good  Ideas 

Human  nature  is  the  same  in 
Oregon,  Maine,  Texas  and  Flo- 
rida— the  same  element  of  natural 
impulse  will  be  affected  by  the 
"box  office  appeal  in  any  section 
or  town  as  compared  to  a  com- 
munity of  similar  size  and  re- 
sources elsewhere.  An  idea  that 
will  sell  tickets  in  Oklahoma  will 
sell  tickets  in  New  Hampshire.  A 
"scheme"  that  awakened  public 
desire  to  see  a  feature  in  Portland, 
Oregon,  will  operate  with  equally 
good  effect  in  Portland,  Maine.  It 
is  the  small  town  showman  who 
needs  the  help  in  making  his 
theatre  prosperous — the  theatre 
manager  in  larger  centers  of  popu- 
lation is  provided  with  his  own 
specialists  and  essential  aids.  If 
you  have  worked  with  success  a 
new  idea  in  awakening  community 
interest  in  your  theatre,  or  any 
particular  feature,  take  the  time 
to  communicate  the  details  to 
Moving  Picture  World.  We  will 
print  and  thus  pass  it  along  to 
help  the  other  fellow.  He,  in  turn, 
will  swap  his  ideas  for  yours  and 
thus  mutual  benefit  will  develop 
from  this  co-operation. 


Spare  No  Expense  in  Making 
Nazimova's  "Red  Lantern" 

IT  has  been  said  that  "a  thing  of 
beauty  is  a  joy  forever,"  but  aside 
from  its  preservation  in  screen  form 
the  production  of  Nazimova's  screen 
version  of  Edith  Wherry's  novel,  "The 
Red  Lantern,"  is  wont  to  follow  the 
course  of  other  and  far  less  costly  pro- 
ductions, which,  after  completion  of  the 
picture,   are   torn    down   and   destroyed. 

All  the  picturesque  beauty  of  the  Ori- 
ent, including  the  elaborate  dragon 
room  in  the  bespangled  temple,  with  its 
massive  onyx  pillars,  its  carved  throne 
inlaid  with  precious  stones,  its  hand- 
wrought  filigree  and  dragons  and  all 
the  sumptuousness  that  surrounded  the 
yellow  monarchs  of  the  Manchu  dy- 
nasty in  the  ancient  land  of  the  mongol 
which  was  reproduced  with  vivid  splen- 
dor and  accuracy,  have  served  their 
purpose  and  are,  though  only  a  few 
weeks    old,    already   obsolete. 

In  this  picture,  depicting  the  strife 
and  sorrow  of  the  Boxer  rebellion  in 
the  city  of  Pekin  in  the  year  1900,  Na- 
zimova    has    spared   no    expense   to    the 


end  of  making  it  the  greatest  spectacle 
ever   staged   before    a   camera. 

The  superb  exteriors  of  the  great  Chi- 
nese temple,  the  resplendent  interiors 
showing  the  Emperor's  throne  room 
with  the  dazzling  jeweled  throne,  the 
quaint  Chinese  mission  building  with 
the  garden  adjoining  it,  the  native 
places  of  worship,  and  the  great  old 
historical  wall  surrounding  the  city  of 
Pekin,  are  all  shown  with  startling  ac- 
curacy. 

And  all  of  these  masterpieces  of  the 
producer's  art,  built  with  the  care  and 
strength  of  a  permanent  structure,  are 
already  in  the  junk  pile.  All  except  the 
extravagant  "props"  with  which  these 
luxurious  scenes  were  dressed. 

In  the  storerooms  of  the  Nazimova 
studio  there  is  a  motley  collection  of 
furniture  and  props,  laid  away,  and  the 
placard  on  the  wall  indicates  them  as 
"The  Red  Lantern."  Among  this  mass 
of  draperies,  hangings,  chairs,  etc.,  are 
antiques  of  almost  priceless  value. 

Harry  Carey  on  Last  Lap 

of  His  5,000-Mile  Trip 

HARRY  CAREY,  star  of  Universal 
Western  plays,  is  establishing  a 
record  for  appearing  in  public  on 
his  tour  of  the  principal  cities  of  the 
West.  On  the  last  lap  of  a  5,000-mile 
trip  Carey  has  shown  no  signs  of  weak- 
ening after  having  addressed  453  audi- 
ences in  various  cities  before  arriving  at 
Chicago.  Carey's  last  stop  prior  to 
reaching  Chicago  was  Des  Moines  and 
in  the  Iowa  metropolis,  Carey  made  six- 
teen appearances  at  six  theatres  in  two 
days,  in  addition  to  being  guest  of 
Manager  M.  J.  Frisch,  of  the  Universal 
exchange,  and  of  exhibitors  at  three 
luncheons  and  shaking  hands  with  sev- 
eral thousand  admirers. 

In  every  city  Carey  has  visited  to 
date  he  has  been  received  with  true 
Western  enthusiasm  and  has  become 
"one  of  the  boys"  from  the  minute  he 
has  arrived  at  the  station.  In  Des 
Moines,  Manager  Frisch,  of  the  Univer- 
sal exchange,  estimates  the  number  of 
people  who  heard  Carey  speak  at  the 
theatres  at  15,000.  At  Omaha  and  Kan- 
sas City,  like  Des  Moines,  Carey  was 
greeted  with  greatest  enthusiasm.  In 
a  majority  of  theatres  in  which  Carey 
has  appeared  to  date  his  latest  Universal 
attractions,  "Roped"  and  "A  Fight  for 
Love,"  have  been  shown. 


Bobby  Connelly  with  Macdon  Comedies. 

Little  Bobby  Connelly,  one  of  the  best 
known  child  stars  of  the  film  world,  has 
been  engaged  to  support  Gertrude  Sel- 
by  in  her  next  Macdon  comedy.  Others 
engaged  are  Patsy  DeForrest,  former 
Vitagraph  and  Lubin  star,  Ricca  Allen, 
Howard  Hall,  Lou  Marks  and  Billy 
Mack.  Frank  P.  Donovan  is  directing 
the  productions  at  the  Blackton  studios 
until  April  1,  when  the  Macdon  takes 
over  the  old  Thanhouser  studios  at  New 
Rochelle,  New  York. 


Pathe  Promotes  Two  Men. 

Pathe  Exchange,  Inc.,  announces  the 
appointment  of  E.  E.  Heller,  formerly 
booker  of  the  Charlotte  (N.  C.)  ex- 
change to  the  rank  of  manager  of  that 
office. 

The  appointment  of  George  L.  Ben- 
ner,  assistant  manager  of  the  Cleveland 
exchange,  is  also  announced.  He  en- 
tered the  employ  of  Pathe  in  May,  1918, 
as  cashier. 


1800 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


PATHE    HAS    NEW    WASHINGTON    OFFICE 

Manager  Champion  Says  His  Present  Headquarters 
Make  Exchange  De  Luxe  in  Modern  Film  Building 


THE  "Exchange  De  Luxe"  is  what 
Manager  E.  R.  Champion  calls  the 
new  Washington,  D.  C,  quarters 
of  Pathe  in  the  film  building  on  G  street, 
near  Ninth  street,  and  rightfully,  too,  for 
he  has  one  of  the  finest  set  of  offices  and 
workrooms  to  be  found  anywhere.  The 
Mather  building  was  put  up  especially 
for  film  concerns  in  Washington.  It  is 
to  be  remembered  that  some  time  ago 
the  District  Commissioners  adopted  fire 
regulations  applicable  to  exchanges 
which  made  the  quarters  occupied  by 
most  of  the  companies  untenable  under 
the  law.  Because  of  the  shortage  of 
labor  and  materials  and  the  various  re- 
strictions on  building  due  to  the  war  the 
regulations  were  never  put  into  full 
force. 

Pathe  is  soon  to  be  joined  by  a  number 
of  other  exchanges,  for  the  new  build- 
ing offers  many  desirable  advantages. 
First,  it  is  within  the  requirements  of 
the  local  Government;  second,  it  brings 
the  exchanges  under  one  roof  and  there- 
by offers  better  express  and  mail  facil- 
ities— it  will  be  more  convenient  for  ex- 
hibitors, especially  those  from  out  of 
town.  They  will  not  have  to  cover  half 
of  Washington  to  visit  those  exchanges 
with  which  they  do  business;  the  man- 
agers will  have  added  conveniences  be- 
cause of  the  central  location  of  the 
building.  All  told,  the  structure  is  a 
most  desirable  one. 

Attractive  and  Convenient. 
Apparently  no  expense  has  been 
spared  by  the  Pathe  company  in  mak- 
ing the  new  quarters  attractive.  It  is 
in  every  sense  of  the  word  "a  daylight 
exchange."  Located  on  the  sixth  floor 
of  the  building  it  has  windows  on  two 
sides  and  there  is  nothing  to  obstruct 
the  light,  the  adjoining  buildings  being 
lower.  There  are  plenty  of  radiators 
scientifically  placed  to  keep  the  rooms 
warm  in  cold  weather. 

The  doors,  woodwork,  partitions,  coun- 
ters, etc.,  are  finished  in  mahogany, 
while  the  desks  and  office  fixtures  are 
of  quartered  oak.  The  first  of  the  suite 
of  office  rooms  is  occupied  by  the  cash- 
iers' department  and  next  is  the  office 
of  Manager  Champion.  It  is  fitted  out 
very  neatiy  and  looks  rich  because  of 
its  simplicity.  Following  along  the  line 
is    the    office    assigned    to    the    bookers. 


This  is  fitted  out  with  a  long  counter 
set  in  the  partition,  enabling  the  booker 
to  place  his  papers  and  sheets  in  front 
of  the  customer  standing  on  the  other 
side  of  the  counter. 

The  last  of  the  suites  of  offices  will  be 
occupied  by  the  W.  W.  Hodkinson  Cor- 
poration and  the  American  Film  Com- 
pany. 

Easier    to    Transact    Business. 

All  of  these  offices  are  set  off  by  a 
mahogany  and  glass  partition,  leaving 
a  space  just  inside  the  door  within  which 
visitors  may  stay  while  waiting  for  an 
opportunity  to  transact  the  business  that 
brings  them  to  the  exchange.  The  front 
wall  and  this  partition  form  a  sort  of 
entry  or  lobby  which  runs  the  full 
length  of  the  suite.  A  feature  of  this 
is  that  all  office  employes  of  the  ex- 
change, from  the  manager  down,  will  be 
in  full  view  of  ail  visitors,  and  those 
who  are  charged  with  handling  business 
with  customers  will  be  accessible  at  all 
times.  Star  chamber  sessions  which 
made  it  very  difficult  in  the  old  days  for 
an  exhibitor  to  see  the  exchange  man- 
ager  in    person   are   done   away  with. 

The  paper  room,  the  first  of  the  work- 
rooms, is  large  and  offers  ample  space 
for  handling  posters,  heralds,  cuts,  pho- 
tographs and  other  advertising  matter. 
The  racks  are  easy  of  access  and  in 
front  of  the  window  there  is  a  long  ta- 
ble  for  work   purposes. 

Next  comes  the  shipping  room  and 
then  the  inspection  room  and  the  large 
fireproof  film  vault  with  its  steel  racks 
capable  of  easily  accommodating  all  of 
the   films   handled  by  the   exchange. 

A  Fireproof  Projection    Room. 

The  exchange  proper  occupies  one 
half  of  the  sixth  floor  and  in  addition 
there  are  two  rooms  on  the  other  side 
of  the  public  hall,  one  of  which  contains 
a  fireproof  projection  room  with  cement 
floor.  The  walls  of  the  room  are  painted 
green.  This  is  not  fitted  out  yet.  Mr. 
Champion  intends  to  put  in  a  number 
of  easy  chairs  for  the  convenience  of 
his  patrons  and  make  it  comfortable  and 
attractive. 

The  other  room  is  to  be  occupied'  by 
Pathes'  cameraman,  Thomas  Baltzell. 
He   intends   to   move   in   very   shortly. 


The    Possibilities    of    the    Skate 

Are    Exhibited    by   Universal   in    "A   Skate 
at  Sea,"  with   Eva  Novak. 


Christie  Closes  Big 

Contracts  in  the  West 

AMONG  the  important  deals  made 
by  C.  H.  Christie  on  his  tour  to  the 
Pacific  Coast  states  just  closed, 
were  the  signing  of  the  new  Christie 
Specials  in  two  reels  for  the  entire  ter- 
ritory of  the  Pacific  Coast  states  and 
New  York. 

In  San  Francisco  contracts  were 
signed  by  Fred.  Dahnken,  representing 
the  First  National  Exhibitors'  Circuit, 
for  the  release  of  Christie  two  reel  sub- 
jects for  New  York  and  northern  New 
Jersey.  The  First  National  of  New 
York,  which  has  already  been  handling 
the  Christie  one  reel  comedies,  will  dis- 
tribute the  new  specials  in  that  terri- 
tory. 

E.  H.  Emmick,  of  the  Peerless  Film 
Service  at  San  Francisco,  contracted  for 
the  two  reel  specials  for  his  firm,  to  be 
handled  for  all  of  California,  Arizona 
and  Nevada.  The  Peerless  has  marketed 
Christie  one  reel  comedies  over  a  long 
period  of  time. 

While  in  Seattle,  Mr.  Christie  com- 
pleted a  deal  for  all  of  the  Northwest 
territory  in  the  United  States,  including 
Washington,  Oregon,  Idaho  and  Mon- 
tana. In  this  territory  the  special  come- 
dies will  be  handled  by  the  Greater 
Features  Company,  through  Jack  Lan- 
non,  general  manager.  The  Christie  one 
reel  comedies  have  been  handled  in  that 
territory  for  a  long  time  by  Greater 
Features. 


Don't  Tell  the  Villain,  but  Pearl  White  Knows  All  About  "The  Baited  Trap," 
Which  Is  the  Tenth  Episode  of  Pathe's  "Lighting  Raider." 


Find    Reissues    Good   Material. 

The  use  of  reissues  in  a  first-class 
motion  picture  show  does  not  tend  to 
kill  trade.  At  least  the  box-office  receipts 
at  Loew's  Palace,  Washington,  D.  C,  do 
not  show  a  slump,  and  Manager  Law- 
rence Beatus  is  using  pictures  that  were 
shown  here  years  ago.  High-grade 
comedies  are  scarce,  and  Mr.  Beatus 
balances  his  show  with  "light  stuff."  So 
when  it  is  not  possible  to  book  new 
releases  he  returns  to  the  reissues  "and 
gets    away    with    them." 

There  are  many  exhibitors  who  are 
afraid  of  reissues.  This  caused  the 
Moving  Picture  World  correspondent 
in  Washington  to  query  Mr.  Beatus. 
The  latter  pointed  to  the  way  in  which 
an  excellent  western  was  holding  his 
audience,  and  no  further  explanation 
was  necessary.  The  picture  was  pro- 
duced four  years  ago. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1801 


HIRAM    ABRAMS  WORKING    ON    POLICIES 

Says  That  "Big-Four"  Aim  Is  Closer  Contact  Between 
Exhibitor  and  Producer  as  Well  as  Freedom  of  Art 


HIRAM  ABRAMS,  general  manager 
of  the  United  Artists  Distributing 
Corporation,  upon  his  arrival  in 
New  York  had  a  conference  with  Oscar 
A.  Price,  assistant  director-general  of 
railroads  and  recently  elected  president 
of  the  United  Artists,  regarding  policies 
of  the  distributing  organization.  Mr. 
Price's  resignation  from  the  Railroad 
Administration  becomes  effective  April  1 
from  which  time  he  will  be  actively  en- 
gaged in  the  executive  duties  of  his  new 

office.  ...        c 

"I  am  gratified  by  the  hundreds  ot 
congratulatoiy  telegrams  from  my  ex- 
hibitor friends  and  other  factors  in  the 
trade,"  said  Mr.  Abrams.  "These  inspir- 
ing messages  have  emphasized  in  my 
mind  the  genuine  desire  for  a  closer 
contact  on  the  part  of  the  leading  ex- 
hibitors with  the  stars  who  have  pro- 
duced their  greatest  box  office  successes. 
I  believe  that  through  my  former  ac- 
tivities in  the  trade  I  have  clearly  shown 
to  exhibitors  that  I  always  have  believed 
the  true  foundation  of  successful  dis- 
tribution to  rest  upon  the  prosperity 
of  the  exhibitor,  and  exhibitors  will  be 
glad  to  know  that  this  sound  principle 
of  business  is  today  the  motive  under- 
lying all  aspirations  and  plans  of  the 
'Big  Four'  in  their  future  dealings  with 
the  trade.  The  stars  comprising  the 
United  Artists  are  impressed  with  the 
rare  opportunity  they  now  have  to  prove 
that  they  indeed  are  the  most  important 
personal  element  in  the  producing  and 
distributing  branches  of  the  film  indus- 
try. .  . 

"I  am  very  enthusiastic  over  this  dec- 
laration of  independence  which  the  stars 
have  just  signed,  for  as  a  distributor  I 
know  it  means  greater  freedom  for  the 
exhibitor,  greater  progress  for  the  art 
of  the  screen  and  further  expansion  for 
the   entire   industry. 

"B.  P.  Schulnerg,  who,  as  has  been 
announced,  is  to  assist  me  in  the  admin- 
istration of  the  distributing  organiza- 
tion of  the  'Big  Four,'  and  myself  are 
at  present  engaged  in  preparing  the  es- 
sential policies  of  distribution  which  will 
inaugurate  the  releasing  system  of  these 
stars,  in  accordance  with  conferences 
which  I  have  had  and  will  continue  to 
have  with  Mr.  Price,  its  president.  We 
will    be    ready    to    divulge    these    plans 


within  a  few  weeks.  In  the  meantime, 
exhibitors  may  assuredly  anticipate  the 
most  equitable,  co-operative  distributing 
system  ever  hoped  for  in  an  industry 
which  kas  long  demanded  a  better  un- 
derstanding between  producers  and  ex- 
hibitors." 


Weekly  Bonus  System  for 
Famous  Players  Sales  Force 

THE  Famous  Players-Lasky  Corpor- 
ation has  inaugurated  a  weekly 
bonus  plan  for  its  sales  force  in 
all  the  branch  exchanges,  effective 
March  16. 

The  basis  upon  which  the  bonus  will 
be  figured  is  as  follows :  A  weekly 
quota  of  business  has  been  placed  upon 
each  branch  organization,  figured  upon 
the  records  of  rhe  office,  taking  into 
consideration  the  quality,  character  and 
quantity  of  the  product  distributed,  to- 
gether with  the  conditions  and  oppor- 
tunities  pertaining   to   the   territory.  _ 

Beginning  with  the  week  commencing 
Sunday,  March  16,  the  company  will  pay 
to  the  branch  manager,  assistant  branch 
manager,  salesman  and  the  heads  of  cer- 
tain departments  of  each  branch  office, 
an  extra  sum  figured  en  the  increased 
business  from  week  to  week.  Individ- 
ually, each  participant  shall  receive  his 
bonus  on  a  point  system  figured  on  the 
basis   of   his   weekly   salary. 


Extends    Run    on    Jewel    Film. 

So  great  a  drawing  card  did  the  latest 
Jewel  production,  "When  a  Girl  Loves," 
featuring  Mildred  Harris,  prove  in  New 
York,  that  Manager  Maurice  A.  Kash- 
in,  of  the  Broadway  Theatre,  extended 
the  run  of  the  feature  a  week.  The  film 
began  its  run  at  the  Broadway  on  March 
9  and  was  scheduled  to  terminate  March 
IS.  At  the  request  of  many  of  his  pat- 
rons Manager  Kashin  booked  the  film 
for  a  second  week  and  the  feature  con- 
tinued to  draw  capacity  business  to  the 
theatre. 


Dick   Made  Secretary   to   McClure. 

A.  Blaikie  Dick,  treasurer  of  McClure 
Productions,  Inc.,  since  its  organization, 
has    been    made    secretary    of    McClure 


Publications,  Inc.,  publishers  of  Mc- 
Clure's  Magazine.  Mr.  Dick  will  con- 
tinue his  connection  with  the  McClure 
picture  interests  as  in  the  past. 

Russell  Holman,  formerly  with  the 
Wall  Street  Journal,'  and  recently  re- 
leased from  active  service  in  the  navy, 
has  been  added  to  the  McClure  publicity 
staff  as  assistant  to  Daniel  Henderson, 
the  publicity  director. 


Scientists   See  "Cannibals"  Film. 

Martin  Johnson  was  accorded  an  ex- 
traordinary recognition  when  he  was 
asked  to  show  his  pictures,  "Cannibals 
of  the  South  Seas,"  released  through 
Exhibitors  Mutual,  before  the  National 
Geographical  Society  at  Washington. 
With  his  wife,  Osa  Johnson,  who  shared 
the  adventures  and  danger  of  her  hus- 
band in  his  South  Seas  expedition, 
Johnson  appeared  twice  before  the 
members  of  the  scientific  society  on 
March  7,  at  the  New  Masonic  Hall  in 
the   national   capital. 

In  the  afternoon  more  than  1,000  noted 
scientists  and  explorers  viewed  the  pic- 
tures and  listened  to  talks  by  Mr.  and 
Mrs.  Johnson.  In  the  evening  an  even 
larger  audience  attended  the  showing 
and  lectures  of  the  Johnsons. 


Kellard    Conies    Back    to    Screen. 

Ralph  Kellard,  former  Pathe  star,  is 
returning  to  the  screen,  having  been 
signed  by  B.  A.  Rolfe  to  play  the  fea- 
tured role  in  a  new  six-reel  special  pic- 
ture, as  yet  unnamed.  Mr.  Kellard  is 
now  in  Miami,  where  many  of  the 
scenes  for  the  new  picture  will  be  taken. 
This  will  mark  Mr.  Kellard's  reappear- 
ance on  the  screen  after  an  absence  of 
a  year  and  a  half,  during  which  time 
he  returned  to  the  speaking  stage  to 
create  the  leading  roles  in  "Eyes  of 
Youth"  and  "Nancy  Lee,"  and  this  sea- 
son in  "Over  Here"  and  "A  Stitch  in 
Time,"  at  the  Fulton  Theatre,  and  a 
return  to  "Eyes  of  Youth"  during  its 
recent  engagement  at  the  Manhattan 
Opera  House. 


Ethel    Clayton    in    New    York. 

Ethel  Clayton,  Paramount  star,  ar- 
rived in  New  York  this  week  from  the 
Lasky  studio  at  Hollywood.  Under  the 
direction  of  George  Melford,  Miss  Clay- 
ton has  just  finished  "Impulses,"  adapt- 
ed from  a  story  by  George  Hartman, 
which  is  the  final  production  of  her  se- 
ries of  Paramount  pictures  for  the  re- 
leasing year  1918-19.  Miss  Clayton  will 
take  a  three  months'  rest  before  starting 
her  second  year's  work  as  a  Famous 
Players-Lasky  star  and  in  the  interim 
expects  to  take  a  vacation  trip  to  Japan. 
Four  pictures  of  her  present  series  are 
yet  to  be  released. 


Can  This   Be  the  Fighting,  Scrapping,  Punching  Harry   Morey? 

It  Is,  Showing  the  Vitagraph  Star  in  a  Rare  Panhandling  Makeup,  in  Which  He 
Appears  in  His  Strong  Feature,   "Fighting   Destiny." 


Charles    Hutchison    Injured. 

Charles  Hutchison,  who  is  starring 
with  Anne  Luther  in  the  Western  Photo- 
play production,  "The  Great  Gamble," 
a  coming  release  on  the  Pathe  schedule, 
was  injured  last  week  while  taking 
scenes  for  the  serial  in  Chattanooga, 
Tenn.,  where  the  company  went  for 
exterior  work  about  a  month  ago. 

In  the  course  of  the  serial — each  of 
the  fifteen  episodes  ending  with  a 
smashing  climax  —  Hutchison  is  called 
upon  to  perform  many  perilous  feats. 
He  was  galloping  down  a  cliff  when  the 
accident   occurred. 


1802 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


Motion    Picture    Educator 

Conducted  by  REV.  W.  H.  JACKSON  and  MARGARET  I.  MACDONALD 


Ford-Goldwyns  of  Unusual  Excellence 

Exploit  Steel  Industry  and  Yosemite 


THE  Ford-Goldwyns  for  March  9 
and  16  respectively  are  entitled  to 
special  mention  because  of  the  un- 
usual care  and  artistry  evidenced  in 
their  photography  and  general  makeup. 
"The  Story  of  Steel,"  for  March  9, 
tells  us  that  84J/2  per  cent,  of  the  iron 
ore  which  served  such  a  vast  and  won- 
derful purpose  in  the  late  war  comes* 
from  the  Lake  Superior  region.  The 
transportation  of  ore  to  the  smelter, 
the  unloading  and  the  dumping  of  600 
tons  at  a  time  into  the  blast  furnace, 
comprise  the  opening  scenes  of  the  -pic- 
ture. The  running  off  of  slag  from  the 
blast  furnace,  together  with  the  dumping 
of  the  slag,  affords  several  spectacular 
scenes  suggestive  of  a  volcanic  eruption. 
The  making  of  pig  iron  with  a  pig 
machine,  the  charging  of  an  open  hearth 
furnace  and  the  forming  of  ignots  are 
interesting  lessons  in  the  manufacture 
of  steel.  One  of  the  features  of  the 
picture  is  the  making  of  ingots  into  nar- 
row strips  by  means  of  pressure,  a  pro- 
cess which  continues  until  these  strips 
look  and  act  much  like  angry  serpents, 
requiring  considerable  skill  to  keep 
them  within   safe  bounds. 

"A  Little  Bit  of  Heaven"  is  a  scenic 
the  equal  of  which  in  the  matter  of 
photography,  toning,  and  general  artis- 
try is  seldom  seen.  The  location  chosen 
for  this  beautiful  picture  is  the  Yose- 
mite Valley,  ground  which  has  been 
covered  often  before,  but  we  believe 
never  with  the  same  splendid  results. 
Perhaps  it  is  the  toning  and  poetic 
subtitling  that  enhances  the  excellently 
photographed  scenes  of  the  picture.  But 
whatever  it  is  that  causes  one  to  sit  up 


and  take  notice  has  been  skillfully  ap- 
plied. One  is  not  so  particularly  inter- 
ested in  the  picture  being  a  true  re- 
production of  any  part  of  the  country, 
as  in  the  way  in  which  the  various 
beauties  of  the  Yosemite  Valley  are  ex- 
ploited.   

Exhibitors'  Booking  Agency 
Has  Translation  Department 

IN  CONNECTION  with  her  work  of 
exploiting  feature  educational  pro- 
ductions, Katherine  F.  Carter,  pres- 
ident of  the  Exhibitors  booking  agency, 
has  instituted  a  department  of  trans- 
lations. This  department  is  intended  to 
meet  the  needs  of  the  producer  in  pre- 
paring his  goods  for  the  foreign  mar- 
ket; and  while  motion  picture  titles 
is  the  specialty  of  the  department,  con- 
fidential correspondence,  business  let- 
ters and  legal  documents  are  also  to 
be  taken  care  of.  The  importer  of  films 
should  also  be  glad  to  take  advantage 
of  the  department  for  the  translation 
of    foreign    titles    into    English. 

The  four  reel  biological  production, 
"How  Life  Begins,"  which  is  owned  by 
the  Exhibitors  Booking  Agency,  and 
which  has  been  used  for  some  time  back 
in  home  and  foreign  camps  as  well  as  in 
schools  and  churches,  was  the  first -film 
submitted  to  the  department's  trans- 
lators and  is  one  of  the  best  known 
and  most  generally  successful  educa- 
tional productions  in  existence. 


Pathe   Review   No.  6. 

An    interesting    demonstration    of    the 
Chinese     method    of     catching     fish     by 


means  of  cormorants  leads  this  subject. 
The  manner  in  which  the  birds  are  al- 
lowed to  get  the  fish  and  are  then  made 
to  disgorge  them  is  amusing.  Tinted 
views  taken  in  and  about  the  French 
town  of  Auvergne  follow.  Then  comes 
a  series  of  studies  of  the  lion,  several 
types  being  shown,  principally  from 
Nubia,  Mesopotamia  and  Abyssinia.  The 
final  feature  is  slow  motion  picture  of 
girls  swimming  and  diving,  made  by  the 
Ultra  rapid  camera. 


"Florida   Sports." 

A  short  illustration  by  Prizma,  Inc., 
of  the  manner  in  which  alligators  are 
captured  in  Florida  is  a  startling  revela- 
tion of  sportsmanship.  In  spite  of  the 
fact  that  in  this  particular  instance  the 
new  natural  color  method  has  not  put 
its  best  foot  forward,  the  film  is  thril- 
ling and  gained  considerable  applause 
when  shown  during  the  week  of  March 
9  at  the  Rivoli  Theatre.  In  the  picture 
a  couple  of  men  are  seen  to  paddle  their 
canoe  along  a  stream  in  a  southern 
jungle  and  upon  discovering  an  alligator 
one  of  them'  is  seen  to  jump  into  the 
water  and  grapple  with  the  animal  in 
a  struggle  of  no  mean  proportions. 
Finally  overcoming  him,  he  pulls  him 
along  to  a  shallow  place  where  with 
the  aid  of  his  companion  he  muzzles 
his  mouth,  ropes  him  into  helplessness 
and  places  him  in  the  bottom  of  the 
canoe. 


"The    Origin    of    Coal." 

A  graphic  illustration  of  the  forma- 
tion and  origin  of  coal  by  means  of 
animated  technical  drawings  will  be 
found  in  No.  6108  of  the  Paramount- 
Bray  Pictograph,  E.  Dean  Parmelee  be- 
ing the  artist. 

First  is  shown  how  the  surface  of  the 


Who'd  Want  to  Be  Anything  Else  but  a  Private? 

In  Fact  We'd  Ask  to  Be  Reduced — with  Ethel  Clayton  as     the    girl    in    Paramount's 


"Private     Pettigrew's     Girl.' 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1803 


earth  appeared  millions  of  years  ago 
when  great  tropical  fruits,  luxuriant 
with  vegetation,  grew  over  vast  areas. 
Then  these  forests  were  submerged  and 
over  the  trees  there  sifted  down  silt 
and  soil  until  a  thick  layer  had  been 
deposited.  As  time  went  on,  the  weight 
of  the  water  above  gradually  com- 
pressed the  deposit  into  rock  and  the 
forests  beneath  were  in  turn  com- 
pressed into  peat  and  then  coal.  The 
greater  the  pressure,  the  harder  became 
the  coal,  which  accounts  for  our  anthra- 
cite  and   bituminous   deposits. 

Eventually,  the  crust  of  the  earth 
was  raised  by  earthquakes  and  the  great 
disturbances  which  lifted  these  areas 
above  the  surface  of  the  waters.  Then 
came  man  to  mine  the  coal.  So  speaks 
the   film. 


idea  of  following  the  sunset  as  it  moves 
westward,  giving  up  the  chase  only 
when  it  sinks  to  rest  in  the  Pacific 
Ocean.  The  scenes  of  the  picture,  which 
have  been  successfully  subjected  to  ton- 
ing and  tinting,  vary  from  silhouettes 
of  mountains  and  valleys  into  which  the 
night  fog  is  settling,  to  distant  water- 
falls appearing  like  silver  gauze  in  the 
moonlight,  to  the  close  of  day  on  the 
seashore.  These  pictures,  with  the 
camera  reflecting  the  various  expres- 
sions of  sky  and  landscape  at  sun- 
down, have  to  be  seen  to  be  appreciated. 


"Sundown." 

One  of  the  most  fascinating  of  recent 
Bruce  scenics  was  inspired  by  the  novel 


Photoplay  Magazine  Screen  Supplement 

The  latest  issue  of  the  Photoplay 
Magazine  Screen  Supplement  is  es- 
pecially attractive,  and  gives  glimpses 
into  the  private  lives  of  Geraldine 
Farrar,  Mae  Marsh  and  Edith  Storey. 
Jack  Ford,  Priscilla  Dean  and  J.  Warren 
Kerrigan    are    seen    publicly   occupied. 


BOOST    RECEIPTS     BY    STAGE     SETTINGS 

Minneapolis  Exhibitors  Enhance  Presentation  by 
Reproducing  Certain  Scenes  from  Features  Shown 


TWO  Minneapolis  theatre  managers 
helped  to  swell  box  office  receipts 
by  making  more  attractive  the 
presentation  of  the  pictures  shown  at 
their  respective  theatres  during  the 
week  of  March  9. 

William  M.  Vance,  manager  of  the 
New  Lyric  Theatre,  sprang  a  distinct 
novelty  in  the  showing  of  Gaby  Deslys 
in  "Infatuation,"  the  story  of  the  Pari- 
sian actress,  with  one  of  the  big  scenes 
laid  on  the  stage  of  the  Casino  de  Paris, 
the  prototype  of  the  New  York  Hip- 
podrome. 

After  a  week's  work  by  carpenters, 
mechanics,  electricians  and  decorators, 
Manager  Vance  reproduced  this  scene 
on  the  stage  of  the  New  Lyric,  back  of 
the    picture   screen. 

When  this  scene  was  reached  in  the 
showing  of  the  picture,  the  lights  went 
off  for  a  second,  the  screen  was  lifted, 
and  a  live  chorus  of  twenty-two  prin- 
cipals enacted  the  main  portion  of  the 
scene.  Then  the  screen  was  dropped 
and  the  showing  of  the  picture  was  re- 
sumed exactly  where  the  live  chorus 
left  off. 

This  departure  aroused  a  storm  of 
applause  from  Minneapolis  picture  fans. 
It  was  the  first  time  such  a  novel  en- 
terprise had  been  attempted  by  any 
of  the  Minneapolis  picture  houses,  and 
it   went   big. 

The  New  Lyric  Theatre,  with  its  large 
stage,  was  admirably  adapted  for  such 
use,  and  Manager  Vance  took  full  ad- 
vantage of  the  opportunity  offered  him. 
Garrick     Has     Southern     Home     Setting. 

Manager  Julius  K.  Johnson,  of  the 
New  Garrick,  presented  "A  Romance  of 
Happy  Valley,"  in  a  sympathetic  en- 
vironment the  same  week  and  his  pains 
to  make  the  showing  a  success  were 
rewarded  by  heavy  patronage. 

He  arranged  special  stage  settings 
and  a  special  musical  program  to  ac- 
company the  picture.  A  reproduction 
of  a  beautiful  old  Southern  home  was 
erected  at  the  left  hand  side  of  the 
stage,  fitting  in  well  with  the  film  ver- 
sion of  the  story  of  the  simple  folk  who 
lived  and  loved  and  had  their  weariness 
and  woes  all  in  one  small  area.  The  in- 
terior of  the  home  was  shown  on  the 
left    side    of   the    stage.     In    the    center 


was  a  scenic  representation  of  the  Ohio 
river  flowing  in  the  moonlight.  As  the 
stage  curtains  were  pulled  apart  a  large 
steamboat,  ablaze  with  hundreds  of 
miniature  electric  lights,  moved  up  the 
river. 

During  this  stage  action  the  orchestra 
played  a  special  overture,  "A  Southern 
Fantasy,"  following  which  a  male  solo- 
ist sang  "My  Old  Kentucky  Home,"  and 
the   picture   was   flashed   on    the   screen. 

The  effects  were  delightful  and  pic- 
ture lovers  were  quick  to  appreciate  it. 
The  New  Garrick  Theatre  was  an  un- 
usually popular  place  at  all  of  the  show- 
ings of  "A  Romance  of  Happy  Valley" 
during  the  week. 


"Combination"  Existence 
for  Billy  Meek  in  France 

BILLY  MECK,  formerly  manager  of 
the  New  Broadway  Theatre  at 
51st  street  and  Greenway  avenue, 
Philadelphia,  is  livinga  "combination" 
life  in  France  as  a  member  of  the  Y. 
M.  C.  A.,  if  the  term  used  for  the  mo- 
tion picture-vaudeville  house  might  ap- 
ply to  him. 

By   day   Meek   works   at   the   installa- 
tion of  moving  picture  machines  in  the 


various  camps  and  at  night  dons  the- 
atrical makeup  and  entertains  the  boys 
with  humorous  stories  and  impersona- 
tions. 

According  to  a  letter  received  from 
him  by  F.  V.  Armato,  of  Philadelphia, 
he  was  appointed  official  photographer 
for  the  Y.  M.  C  A.  a  month  ago,  and 
will  cover  all  athletic  events  in  his  ter- 
ritory, which  covers  about  250  square 
miles  of  France.  This  work  will  con- 
tinue until  American  troops  have  left 
the   country. 

Meek  is  a  member  of  the  I.  A.  T.  S.  E., 
Local  307. 


Makes  Picture  Showing 

Conversion  of  a  Hindu 

A  FILM  showing  the  conversion  of 
a  Hindu  to  Christianity  has  been 
made  by  the  Rev.  L.  E.  Linzell, 
Methodist  missionary  to  India,  who  is 
now  in  the  United  States  in  order  to 
help  promote  the  Methodist  Centenary, 
which  plans  to  raise  $105,000,000  for  gen- 
eral world  betterment  at  home  and 
abroad  in  the  next  five  years. 

Having  procured  the  best  cameraman 
to  be  found  in  Bombay,  Dr.  Linzell  was 
then  confronted  with  the  problem  of 
gathering  a  cast.  The  camera  is  still 
more  or  less  an  object  of  suspicion 
among  the  natives  and  people  of  one 
caste  would  scorn  to  mingle  with  those 
of  another.  Dr.  Linzell,  therefore,  de- 
cided that  he  must  rely  largely  upon 
the  Christian  population,  whose  confi- 
dence in  him  was  sufficient  to  overcome 
their  dread  of  a  camera.  In  this  he  suc- 
ceeded. 

A  much  more  difficult  matter  was  to 
obtain  actors  to  represent  the  heathen 
religion. 

One  of  the  characters  whom  Dr.  Lin- 
zell finally  did  persuade  to  pose  for  him 
as  representative  of  the  ancient  religion 
of  India  was  a  "holy  man"  who  had 
lain  on  a  bed  of  spikes  for  fourteen 
years,  in  the  attempt  to  attain  perfec- 
tion. Another  'holy  man"  was  ap- 
proached— one  who  squatted  on  the 
ground  outside  the  temple,  surrounded 
by  a  circle  of  little  fires  which  he  tended 
all  day  long,  meanwhile  exposing  his 
uncovered  head  to  the  blazing  sun  of 
India — a  procedure  well  calculated  to 
kill  any  ordinary  man  who  follows  it. 

Another  interesting  character  was  the 
"holy  man"  of  the  jungle  who,  with  his 
long  hair  wound  up  on  the  top  of  his 
head  in  a  strange  knot,  sat  beneath  the 
sacred  banyan  tree,  with  his  eyes  fo- 
cused on  the  tip  of  his  nose,  and  count- 
ing his  own  heart  beats  all  day  long,  in 
order  to  shut  out  evil. 

It  took  two  months  to  make  the  pic- 
ture. 


Billy  Meek. 

Comedian   and   Movie   Man   with    Y.   M. 


Largest    "Movie"    Screen    in    the    World. 

The  largest  "movie"  screen  in  the 
world  is  to  be  one  of  the  features  of  the 
Methodist  Episcopal  Centenary  celebra- 
tion at  Columbus.  Ohio,  next  June, 
which  will  follow  the  conclusion  of  the 
drive  to  raise  $105,000,000  for  social  wel- 
fare and  world  betterment.  The  screen 
measures  90  by  100  feet.  The  pictures 
to  be  thrown  upon  it  will  depict  native 
life  and  mission  projects  in  the  Orient 
and  other  parts  of  the  world. 

In  addition  to  the  moving  pictures 
more  than  60,000  stereopticon  slides  will 
be  exhibited  during  the  exposition. 
Nearly  20,000  people  will  take  part  in 
the  various  pageants  to  be  presented 
during  the   celebration. 


1804 


THE    MOVING    PICTURE    WORLD 


March  29.  1919 


l&t&CM&^CXZJ^ 


Advertising  for  Exhibitors 

Conducted  by  EPES  WINTHROP  SARGENT 


u^»«fr«L^.t  J^fe&MUMua^^  MU&lMLMLMVMMi  mi  wn 


Get  Help. 

THERE  .  are  several  correspondence 
schools  which  get  rich  on  the  fees  of 
young  men  and  women  who  want  to 
be  taught  to  write  advertisements.  Prob- 
ably there  is  someone  in  your  town  who 
has  aspirations  that  way.  Why  not  get 
in  touch  with  one  and  let  him  get  prac- 
tise in  your  house?  It  can  be  done  and 
you  both  will  profit.  This  suggestion  has 
been  made  before,  but  it  is  repeated  here 
because  we  have  had  three  examples  late- 
ly of  how  the  scheme  has  worked  out. 
In  each  instance  the  student  was  a  photo- 
play writer  who  had  become  interested  in 
advertising  through  reading  this  depart- 
ment. Two  of  them  are  doing  good  work 
for  theatres  and  the  third  has  lately 
landed  a  good  commercial  job.  Look  about 
for  some  bright  boy  to  bring  up.  Tou 
will   find   that   it   pays. 

Cheap  Two  Colors. 
Here  is  the  program  of  the  New  Thea- 
tre, Baltimore,  printed  in  two  colors,  but 
done  cheaply.  The  border  is  in  green  and 
these  sheets  are  printed  in  quantities  suf- 
ficient for  several  programs  at  one  time. 
Then  the  type  matter  is  printed  up  by  the 


reading.  From  almost  any  angle  you  may 
view  this  it  is  a  better-than-ordinary  dis- 
play, thousrh  most  of  the  Kinema  displays 


bavldVfertGrtflfesS^ 


PFALLofB 


a  ouftPUi  ftjoniuta  o*  a»  amciikt  da-*- 


^  «wui^43BsiEEg 


1 


1  Crftnd 


A  Cross-Page  Tens  in  Which  the  Use  of 

Hand   Lettering   Helps   Rather   Than 

Hinders. 

fall  into  that  class.  The  hand  lettering 
does  not  work  as  well  on  a  five  eights  for 
The  Mother  and  the  Law,  but  here  it  is 
saved  because  the  lettering  is  large  and 
clear,  though  this  is  a  modern  subject  and 
a  type  letter  would  have  been  better.    The 

/joc>.     a  shows    Openinri  .JundAy  V^'-  ^ji-^. 

S^DMELAVTl 

A    STORY  OF   TODAY     £f£**«-*SI&5 
LAUGHS. THRILLS.  SUSPENSE     CJT 


A    Two-Color    Program    in    Which    the 

Second     Color     Is     Printed     Up     in 

Quantities    to    Reduce    the    Cost. 

week  In  any  color  desired.  The  border  Is 
in  green  and  the  type  may  be  black,  pur- 
ple or  any  contrasting  color.  As  the  house 
runs  a  single  subject  all  the  week,  there 
Is  only  one  page  needed  for  the  program 
announcement.  The  second  page  Is  re- 
served for  the  house  talk,  while  the  back 
carries  the  underline.  Two  printings  are 
seldom  worth  the  additional  cost,  but 
where  the  work  is  done  in  bulk  the  cost 
Is  very  considerably  reduced  and  then  be- 
comes possible. 

Off  By  Himself. 

Harold  B.  Franklin,  of  the  Hippodrome, 
Buffalo,  took  so  large  a  space  for  his  Mon- 
day advertisement  that  they  made  him  go 
off  on  a  page  by  himself,  where  he  could 
not  crowd  the  other  fellows.  He  had  a 
five  seventeens;  which  Is  a  pretty  husky 
space  for  a  Monday  display,  and  It  prob- 
ably cleaned  up  on  size  alone. 
From    the    Kinema. 

The  Kinema  Theatre,  Los  Angeles,  sends 
in  a  cross-page  tens  for  The  Fall  of 
Babylon,  "a  purple  romance  of  an  ancient 
day,"  in  which  the  use  of  hand  lettering 
Is  more  nearly  permissible  than  for  mod- 
ern subjects;  indeed,  it  is  in  keeping  with 
the  title  and  illustration  and  makes  so 
sightly  an  advertisement  that  people  will 
probably  spare  the  time  to  read  the  an- 
nouncement. For  that  matter  a  sufficiently 
large  letter  is  used  to  assure  fairly  easy 


iiiou>  ^fmm--:  Je&$**z 


*t  %s$gP 


A     Five     Eights     from     the     Kinema     in 

Which  Hand  Lettering  Does  Not  Do 

as    Well. 

billing  "A  dramatic  thunderbolt,"  to  the 
left  of  the  title,  is  almost  wholly  lost  be- 
cause of  eccentric  lettering,  but  the  main 
title  is  nicely  displayed.  You  cannot  even 
skim  over  the  page  without  getting  that  in 
full.  You  will  note  that  the  rest  of  the 
matter  is  subordinated  to  the  title  and 
the  producer.  That  is  the  message  and  It 
is  gotten  over  as  few  advertisements  do 
get  their  story  over.  In  this  respect  it  is 
even  better  than  the  Babylon  picture. 
Get    the    Data. 

The  Third  Street  Theatre,  Easton,  Pa.,  in 
a  recent  program  speaks  of  "Under  the 
Greenwood  Tree"  as  "The  exquisite  old 
English  play."  It  is  not  an  old  English 
play,  but  refers  to  life  in  England  before 
the  war,  and  the  Gypsy  angle  deals  with 
the  fad  for  caravanlng,  and  not  with  the 
old  gypsy  life.  It  pays  to  read  up  care- 
fully, for  a  little  slip  like  this  is  apt  to 
destroy  confidence  in  all  statements. 
McCormlcks. 

One  of  the  best  advertisements  we  ex- 
pect to  see  on  the  Roosevelt  picture  comes 
from  S.  Barret  McCormlck.  He  rather 
spread  himself  on  this  picture,  but  of 
half   a    dozen    displays    this    is    easily    the 


best,  and  not  alone  one  of  the  best  Roose- 
velt advertisements,  but  one  that  for 
dignity,  force  and  attraction  is  in  the 
lead  generally.  It  is  one  of  the  opening 
displays,  and  by  no  means  the  largest 
of  these,  for  it  is  only  a  four  elevens  with 
a  white  margin  border,  but  there  is 
strength  in  every  angle,  the  solid  blacks, 
the  rugged  portrait,  even  the  lettered  title 
is  in  perfect  keeping  with  the  subject, 
strong,  solid  as  was  the  man  himself.  The 
subject  does  not  lend  itself  to  extrava- 
gant   handling,    and    Mr.    McCormi^k     has 


Fighting  Roosevelts 


An    Unusually    Good    Advertisement    for 

Force    and    Dignity    from    S.    Barret 

McCormick. 

caught  exactly  the  right  note  in  all  of 
his  advertising  for  the  picture.  Some  of 
the  displays  include  parts  of  the  Brinker- 
hoff  cartoon,  which  was  also  used  in  the 
New  York  papers,  and  others  have  draw- 
ings along  the  same  lines,  but  apparently 
made  by  the  local  artist.  The  picture  was 
shown  as  a  pre-release  at  the  Circle  and 


A  Pair  of  Three  Thirteens  Showing  How 
the   Copy   Is   Changed. 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1805 


carries  the  old  titles,  it  will  be  perceived. 
The  new  title  would  have  lent  itself  even 
better  to  this  display.  Some  of  the  other 
opening  shots  were  seventeens  across  four 
columns,  but  this  advertisement  is  so  ex- 
ceptionally good  that  it  will  pay  to  have 
it  copied  if  you  have  not  yet  run  the  pic- 
ture. Mr.  McCormick  launched  Sporting 
Life  with  three  thirteens,  a  pair  of  which 
we  show.  Both  are  good,  but  we  like  best 
the  display  on  the  right.  The  addition  of 
the  boxing  silhouette  greatly  strengthens 
the  argument,  and  running  the  descriptive 
line  above  the  cut  gives  it  a  better  grip 
than  putting  it  below  the  attractor.  The 
copy  is  the  same  for  both  displays,  but 
differently  handled,  and  here,  again,  the 
display  on  the  right  shows  to  greater  ad- 
vantage. And  it  is  a  point  worth  noting 
that  in  the  Roosevelt  feature  the  small 
features  are  almost  ignored,  the  full  ap- 
peal being  thrown  to  the  main  title,  while 
in  Sporting  Life,  strong  as  that  subject  is, 
there  is  ample  mention  of  the  other  items 
of  the  program.  It  is  this  nice  sense  of 
values  which  gives  to  the  McCormick  stuff 
its    special   value. 

Except  the  Reverse. 
Here  is  a  nice  advertisement  from  the 
Palace,  Wichita,  Kansas,  except  that  the 
stuff  is  in  reverse.  It  would  be  better 
had  the  black  strip  been  replaced  by 
three-point  rule  to  get  the  panel,  setting 
the  matter  in  type.     This  would  also  have 


HENS.  THCHCNSto)j£<$ir* 

WORK  AND  THE  PObsffl^  * 

.  COT  YHCiCWbiTri^ 


HoovtR 


SUNSHINE  COMEDY 

"CHOOSE  YOUREXIT* 

A  TEN  THOUSAND  VOLT 
LAUGH  GENERATORS 


tfALAtf 


A  Three  Nines  in  Which  a  Good  Layout 
Is  Hurt  by  Being  in  Reverse. 

given  a  more  legible  letter  to  the  star 
and  title.  It  is  almost  impossible  to  get 
good  results  with  reverse  cuts  in  news- 
papers. They  are  good  only  in  magazines, 
where  there  is  slow  press  work  and  a 
better  ink  can  be  used,  and  even  here 
they  are  good  only  if  the  letters  are  large 
and  distinct.  Here  the  lettering  is  large 
enough,  but  the  cut  is  not  black  enough 
to  throw  up  the  relief.  It  will  be  noted 
that  the  top  is  taken  from  one  of  our 
service  pages. 

Thirteen  for  Eleven. 
Charles  H.  Ryan,  of  the  Garfield,  Chi- 
cago, offered  a  thirteen-reel  show  for 
eleven  cents  at  a  kiddies'  matinee  Lincoln's 
Birthday.  Thirteen  reels  at  a  stretch  is 
almost  too  long  for  a  juvenile  program. 
Most  of  the  youngsters  will  get  tired  be- 
fore the  show  is  over,  but  they  will  not 
leave  the  theatre,  and  as  a  result  they 
will  go  home  cross  and  nervous  and  the 
parents  will  blame  it  upon  the  pictures  in 
general  rather  than  upon  the  thirteen-reel 
show.     It   was   the  regular  show   with   an 


added  Chaplin.  For  the  children  it  would 
have  been  better  to  have  taken  out  the 
regular  feature,  putting  the  Chaplin  in  its 
stead  and  getting  a  seven-reel  show. 
More  Hearts. 
Here  is  the  lower  part  of  an  advertise- 
ment from  a  Chicago  Sunday  paper  adver- 
tising the  simultaneous  first  run  of  three 
copies  of  The  Heart  of  Humanity.  The 
full  display  is  a  single  six,  of  which  little 
more  than  half  is  given  to  a  reverse  cut 
attractor  with  the  three  contributing 
houses  following.  This  is  a  good  idea 
where  two  or  more  houses  show  the  same 
subject  at  the  same  time.  The  general 
display  is  divided  between  the  several 
houses  and  each  gets  the  full  value  of  the 
whole   display.     Six   to   nine   inches   in   the 


iSTASKfS  SmOAfati 

■JT7T 


w 


ft 


855E>65^St 


UtkG  Ceiled  F& 


■£h£ridaii6Wils^ 


The   Lower    Half    of    a   Chicago    Display 

in    Which    Three     Houses    Unite    to 

Advertise  The  Heart  of  Humanity. 

different  Chicago  papers  costs  a  lot  of 
money,  but  split  into  three  it  looks  like 
considerably  ■  less  than  a  third,  and  most 
of  the  papers  ran  single  nines,  or  three 
inches  to  a  house,  each  theatre  getting  a 
nine-inch  display  and  a  three-inch  bill; 
which  is  a  nice  way  in  which  to  adver- 
tise. 

Freak  Advertising. 

The  Regent,   Prairie  du  Chien,   sends  in 

the  local  paper  with  an  advertisement  for 

Borrowed    Clothes    smeared    all    over    the 

front.       This     is     not     the     first     time     we 


.  Una**  Pktvi,.  io.  ii 


C  P,T*  of  IVunc  (h  Cm-'       So    It' 


taitotfovft  (Homxty  press. 


*  '     r 


RECENT 

zr^z.  :._. 

THEATRE 

'  '-  '££=5 

Momljv.nd 
TucvIjv 

Z^ZZTZ. 

-  Wcnh  Vk 

A    Western    Paper    in    Which    the    Film 

Advertisement  Dominates  the  Front 

Page. 


have  shown  the  house  rising  above  the 
top  of  the  heading,  but  it  is  so  unusual  as 
to  be  worthy  of  mention.  Here  the  adver- 
tisement Is  continued  down  the  outside 
column,  while  the  reading  notice  also  runs 
on  the  front  page.  This  will  interest  Steve 
Farrar,  who  has  trouble  getting  on  the 
front  page  at  all.  Here  the  management 
not  only  gets  the  display,  but  two  different 
reading  notices  as  well.  Things  must  be 
cheap  out  there,  for  you  can  still  get  a 
chicken  dinner  "with  biscuits  and  dump- 
lings" for  fifty  cents.  That  must  be  some 
town    to   live    in. 

An  Invitation. 
John  Perkas,  of  the  America,  Elyria, 
Ohio,  used  the  invitation  idea  for  Bor- 
rowed Clothes  and  got  away  with  it  very 
nicely.  There  are  better  faces  than  old 
English  now  used  for  invitation  work,  but 
apart  from  this  the  printer  made  a  good 
job   of   it.      Telling    the   real   facts   in    the 

4flrs.  Charlie  (Chaplin 

requests  the  honor  of  the  presence  of  yourself 
anb  frienbs  at  a 

(Tucsunu  T;ucnhiq  Party 

on   Sjebriinru  fourth 

nineteen  hunbreb  anb  nineteen 

at  rorftfh  she  foill  appear  in 

Borrofocb  (Clothes 


Al   Iht   American   Cricaltc  V 

Iu».baE.    JUtbrunrn    4,    1319 

no  nouoncc  in  fjricc* 

JHu.ir  foill  be   Jfurni.flrtl  bo 

iWr.  <®.  W.  Ubisb, 

An  Invitation  in  Which  the  Title  Work* 
in    Nicely    With    the   Text. 

I 

smaller  type  may  seem  to  be  poor  prac- 
tice, but  because  the  facts  are  so  held 
it  will  result  in  that  entire  section  being 
read.  If  the  house  name  appeared  in  the 
main  portion,  the  other  matter  might  have 
been  ignored,  but  making  them  start  to 
read  the  smaller  face  will  lead  them  to 
read  all  the  way  through.  This  is  the  sort 
of  advertising  good  only  now  and  then, 
and  not  to  be  made  common,  but  properly 
done  at  intervals,  it  has  a  decided  pull. 
Toronto  Fronts. 
The  Rialto,  Toronto,  gives  much  atten- 
tion to  lobby  displays,  and  the  accom- 
panying cuts  show  two  distinctive  styles. 
The  first,  for  "The  Wildcat  of  Paris," 
uses  the  full  lobby  with  a  banner  above 
the  box  office,  a  drop  coming  down  to 
mask  in  all  but  the  window.  Special  let- 
tering is  used  on  the  lithographs  to  point 


A     Lobby      Display      from      the      Rialto, 
Toronto. 

up  the  play.  These  come  out  more  strong- 
ly in  the  photograph  than  they  probably 
do  in  actuality.  They  appear  very  vivid- 
ly in  the  photograph  and  probably  at- 
tracted attention  on  the  boards.     The  two 


1806 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


posts  do  not  obstruct  the  banner  as  much 
in  fact  as  they  seem  to  do  in  the  photo- 
graph, since  a  slight  change  of  position 
gives  the  hidden  parts  of  the  sign  and 
the  passer-by  scarcely  notices  the  inter- 
ruption. This  lay-out  gives  a  clear  lobby 
with  the  maximum  of  displayed  matter. 
Note  how  even  the  posts  are  made  to 
serve  as  the  foundation  for  display  frames 
for  stills.  They  are  never  in  the  way  and 
yet  always  conspicuous  on  three  sides. 
The  second  showing  was  for  "Mr.  and  Mrs. 
Charlie  Chaplin"  in  "Barrowed  Clothes" 
and  "The  Pile  Driver."  Here  the  display 
is  brought  to  the  building  line  to  mask 
in  the  lobby  and  demand  the  attention  of 
the  passer-by.  The  copy  is  well  prepared, 
the    large    sign    on    right    announces    the 


BORROWED  CLOTHE.                     *l 

£:  HE/,  jlWSt 

__       ^^        ^^^\^I^^^^^^^«M«41       '  '"  "^^ 

A  Similar  Display,  But   Extended  to  the 
Building   Line. 

marriage  in  the  usual  formal  phrase  and 
announces  that  they  will  be  "At  home  all 
this  week"  in  paraphrase  of  the  usual 
announcement.  This  makes  for  a  rather 
dark  lobby,  but  the  plentiful  use  of  lamps 
behind  the  screen  removed  that  objection. 
The  lobby  built  out  with  lithographs  is  an 
eyesore,  but  with  paintings  it  gives  a 
different  impression,  and  though  the  re- 
sult is  the  same,  the  effect  is  much  dif- 
ferent. Both  displays  are  worth  study- 
ing. 

Another    from    Toronto. 

Clarence  Robson,  manager  of  the  Strand, 
Toronto,   writes: 

"As  a  subscriber  to  the  Moving  Pic- 
ture World  for  over  five  years,  and 
recognizing  the  benefits  a  manager  is 
able  to  secure  from  your  Advertising 
For  Exhibitors,  I  am  inclosing  two 
copies  of  recent  ads  used  by  our  the- 
atre; would  be  pleased  to  see  same 
reproduced  in  the  Moving  Picture 
World  and  hear  your  comment  on 
same,  as  I  am  always  open  to  live  and 
learn." 

The  "Tarzan"  display  follows  pretty 
much  the  press  book  copy.  There  is  a  lot 
of  type  in  this  four  fifteens,  but  it  is  so 
laid    that   it    is    easy    to    read,    and    it    will 


I  ■BfBKf'lWKWtW 


■I  IMiMCl 


A  Real  FJrlllah  Hero,  and   a  Slory  of 


REX   BEACH'S 

"TOO  FAT  TO  FIGHT'' 

FRANK  McINTYRE 


A  Four   Fifteens   and   a  Thirteens   from 
the    Strand,    Montreal. 

be  read  because  it  is  readable  stuff  and 
not  a  lot  of  flash  statement  that  contra- 
dicts itself.  We  don't  like  the  line  in  the 
house  signature  which  reads  "Showing 
only    photoplays    of    merit    supported    by 


stars  of  distinction."  The  stars  are  sup- 
ported by  competent  players,  but  they 
do  not  support  the  play;  they  interpret 
the  ideas  of  the  dramatist.  At  that  it  is 
better  than  the  signature  for  the  Rex 
Beach  story  in  which  the  addition  of  "and 
at  popular  prices"  does  not  save  "Al- 
ways a  good  show"  from  banality.  The 
type  is  well  laid  out,  but  there  is  a  kicker 
in  that  top  line.  Mclntyre  is  not  a  Brit- 
ish hero,  and  the  story  makes  this  fact 
so  clearly  apparent  that  there  is  liable  to 
be  a  back  kick.  This  is  evidently  a  re- 
flection of  the  crusade  against  the  excess 
of  the  United  States  heroes  in  photo- 
plays said  to  exist  in  Canada,  but  you 
cannot  make  Mclntyre  a  Canadian  by  vir- 
tue of  a  headline.  The  story  will  have  to 
be  changed.  Mr.  Robson  has  a  good  idea 
of  laying  type,  but  we  do  not  like  those 
perpendicular  lines  at  the  side  of  the 
smaller  cut  and  the  house  signatures.  It 
works  fairly  well  with  the  cut,  since  the 
essential  is  the  T.  M.  C.  A.,  the  four  let- 
ters being  read  singly,  but  with  the  house 
signature  we  think  we  would  shove  the 
reverse  cut  to  one  side  or  the  other  to 
gain  space  for  a  normally  set  announce- 
ment. To  panel  in,  as  is  done  on  the 
"Tarzan"  side,  is  to  further  increase  the 
difficulty  of  reading  the  announcement. 
You  have  to  be  really  interested  to  see 
that  this  Is  Houdini. 

Singles   and   Doubles. 

C.  A.  Carroll,  of  the  New  Orpheum, 
Utica,  N.  Y.,  sends  in  a  number  of  his  re- 
cent displays  and  remarks  that  if  they 
are  not  right  he  wants  to  be  told,  be- 
cause he  is  after  results.  He  writes  that 
he  gets  seven  inches  daily  in  one  of  the 
evening  papers  and  five  to  seven  inches 
in  one  morning  paper  together  with  clas- 
sified advertisiments  and  reading  notices. 
We  show  four  of  Mr.  Carroll's  sevens. 
Seven  inches  single  does  not  permit  much 
display  to  be  used,  but  we  think  that  Mr. 
Carroll  could  work  some  tricks  to  beat 
the  lack  of  space.  Of  course  the  best  trick 
is  to  break  across  two  columns.  As  a 
rule,  a  two  three  and  a  halfs  will  show 
better  than  a  single  seven,  but  there  may 
be  some  rule  against  breaking  across  or 
perhaps  an  additional  cost  which  is  pro- 
hibitive. Some  of  the  small  town  papers 
are  worse  than  the  city  dailies  in  this 
respect,  partly  because  extra  labor  is  an 
important  consideration.  There  may  be 
some  such  rule  or  Mr.  Carroll  would  not 
have  run  the  cut  for  "The  Rule  of  the 
Circus"  up  one  side  of  his  display.  Few 
will  get  a  crick  in  the  neck  seeing  what 
this    is    and    not    as    many    can    read    the 


Picture 
Theatre 
Advertising 

By  EPES  WINTHROP  SARGENT 

Conductor  of  Advertising  for  Exhibitor!  In  the 
Moving   Picture  World 


3 


TEXT  BOOK  AND  A  HAND  BOOK,  a 
compendium  and  a  guide.  It  tells  all 
about  advertising,  about  type  and  type- 
setting, printing  and  paper,  how  to  run 
a  house  program,  how  to  frame  your 
newspaper  advertisements,  how  to 
write  form  letters,  posters  or  throw- 
aways,  how  to  make  your  house  an 
advertisement,  how  to  get  matinee 
business,  special  schemes  for  hot 
weather  and  rainy  days.  All  practical 
because  it  has  helped  others.  It  will 
help  you.  By  mail,  postpaid,  $2.00. 
Order  from  nearest  office. 


MOVING  PICTURE  WORLD 

516   FIFTH   AVENUE,   NEW   YORK 

Schiller    Building,    Chicago,    111. 
Wright  &  Callender  Building,  Lob  Angeles,  Cal. 


types  in  any  position.  About  the  best 
scheme  to  get  attention  would  be  to  use 
a  distinctive  signature  design;  something 
to  stamp  the  display  with  the  house  name. 
To  connect  up  with  the  rest  of  the  dis- 
play, this  might  be  a  paneled  name  with 
hand  or  special  type  lettering  and  with 
bits  of  three  inch  rule  running  from  the 
lower  corners  down  into  the  remainder 
of  the  space.  About  the  best  plan,  how- 
ever, would  be  to  use  less  copy.  Take  that 
display  on  the  right.  It  is  too  solidly 
packed  with  type.  The  eye  rebells.  Play 
up  the  fact  that  it  is  a  double  bill.  Use 
a  slightly  smaller  letter  for  the  names  of 
the  stars  and  a  much  smaller  letter  for 
the  titles,  and  the  effect  would  be  much 
better.  The  second  from  the  right  is  by 
far  the  best  display  because,  there  is  less 
to  be  told  and  so  more  space  to  tell  it  in. 


0RPȣUM| 

NEW  ORPHEOMJ 

New  Orpheum 

NLWORPHIUM 

Ore*  mki  im  KB."  tmm 

-to-day- 
BIG  DOUBLE  BILL! 

Madge  Kennedy 

"THEFARl 

PRETENDER" 

—TO-DAY- 

MACiSTE 
Warrior" 

GmttttfWnw'nW 

soMfiwmc  oifh»w 

TO-NIGHT 
MACISTE  ] 

jT--|  „„,,*».     | 

gfMHE 
gfWAR- 

Jjjfjj  RIOR" 

•5S  i  Sew  *<>•«*<> 

|fe  ™  :      l-REELS-' 

ItfrWCBT'.JSr..-. 

"The  Devil's 
Playgrounrl" 

VERA 
MICBELENA 

LOUISE  HUFF 
"T'Ottier  Desr  Cbarmsi" 

DORA  1  W*B  REVIEW 
ikODED  J      COMEDIES 

*.:,;.-'  parsons 

in  "UP  A  TREE" 

TO-MORROW 

"THE 
BELGIAN" 

TO-MORROW 

"THE  DEVIL'S 
PLAVGROIND 

£,(,•      lOIOCHMEU* 

'ft™ 

Four    Singles    Seven    Inches    Deep    from 
the  New  Orpheum,  Utica,  N.  Y. 

The     advertisement    on    the    extreme     left 
would   have   been   twice   as   good   had   the 
printer    set    the    bulk    of    the    copy    in    an 
eight    point.      The    all    capitals    are    bad. 
Bold  face  capitals  are  worse.     That  matter 
cannot  be  read  without  effort  and  to  the 
untrained  reader  even  perseverance  is  re- 
quired.      The    bank    under    "The    Devil's 
Playground"    title    is    far    more    easy    to 
read,  though  it  is  in  a  smaller  point.     But 
the  great  idea  is  to  remember  that  display 
is  relative.     An  eighteen  point  letter  looks 
as   large   as  a  24   if   there   is   no   24   point 
to  fight.     Getting  white  space  into  the  dis- 
play   will   also    permit    the    advertisement 
to    fight   the    other   ads    on    the   page.      If 
we    had    only    seven    inches,    we     would 
double    it   up   if  we   could.      If   this   could 
not    be    done,    we    would    stand    over    the 
printer   to    see   that   he    gave    us   the   very 
best    possible    display,    and    the    best    dis- 
play  does   not  mean  large  type  faces,   but 
matter   presented   to   the   eye   in   its   most 
attractive  form.     And  we  would  trim  down 
the  lines.     Instead  of  saying 
Maciste 
The    Giant    Star    of    Ca- 
biria    in    the    most    as- 
tounding   production    of 
The 
Warrior 
Admitted    by    all    to    be 
the 
Greatest  picture  of  the  Year, 
we  would  use  the  last  lines  for  the  play 
and   make   the    top   line   read   merely   "The 
Giant  Star  of  Cabiria,"   which   would   give 
only  two  lines  and  permit  the  title  of  the 
play  to   be   displayed  all  on   one  line  and 
not  as  a  hyphenated  word.     And  we  would 
then   have  set  Cabiria  in  a  type  as  large 
as    the   line   It   takes   and   the    line   saved, 
to   get   as   much   credit  as   we   could   from 
the  former  play.     If  a  picture  is  astound- 
ing,   it    does    not    have    to    be    called    the 
greatest   picture   of   the   year,   and   if   it   is 
the  latter,  it  follows  that  it  is  astounding. 
Redundant  speech  spoils  display. 

Ushers. 

Do  you  hire  your  ushers  to  work  for  you 
or  to  watch  the  show?  Look  them  over 
some  time  and  see  which  they  are  doing. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1807 


#c^>o>^  axzj?& 


Projection    Department 


Conducted  by  F.  H.  RICHARDSON 


i 


Hi 


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LMt  JB«  )Mft  M(  sat,  JMimUMUm^UiaO^MUMl  JfrflMl  Jfrfl  MM  M  &a  fttftMK  MftTEffMC  IM  M I 


Important  Notice. 

OWING  to  the  mass  of  matter  awaiting 
publication,  it  is  impossible  to  reply 
through  the  department  in  less  than 
two  to  three  weeks.  In  order  to  give 
prompt  service,  those  sending  four  cents, 
■tamps  (less  than  actual  cost),  will  re- 
ceive carbon  copy  of  the  department  reply, 
by  mall,  without  delay.  Special  replies 
by  mail  on  matters  which  cannot  be 
replied  to  in  the  department,  one  dollar. 
Both  the  first  and  second  sets  of  ques- 
tions are  now  ready  and  printed  In  neat 
booklet  form,  the  second  half  being 
•eventy-six  in  number.  Either  booklet 
may  be  had  by  remitting  25  cents,  money 
or  stamps,  to  the  editor,  or  both  for  40 
cents.  Cannot  use  Canadian  stamps.  Every 
live,  progressive  operator  should  get  a 
copy  of  these  questions.  You  may  be  sur- 
prised at  the  number  you  cannot  answer 
without   a   lot   of   study. 


A    Bit    Snaky    and    Wobbly,    But    Back    on 
the  Job. 

Well,  gentlemen,  they  couldn't  kill  me. 
They  chopped  out  my  intermittent,  turned 
up  the  bearings,  put  on  a  new  sprocket  or 
two,  and  in  so  doing  made  some  aperture. 
They  put  things  back  together  again, 
tightened  up  the  bolts  and  told  me  to 
get  get  well.  Then  the  flu  (a  mild  form, 
thanks  be)  climbed  in  the  window,  up 
on  the  bed  and  into  poor  me.  Believe 
me,  gentlemen,  for  ten  days  I  was  liv- 
ing right  down  close  to  the  banks  of  the 
Dark  River,  taking  occasional  peeks  at 
its  ferry  and  trying  to  glimpse  the  other 
shore. 

But  I  had  one  of  the  best  sawbones 
in  New  York  and  was  in  a  splendid 
butcher  shop  —  pardon,  hospital.  My 
friends  were  wonderfully  kind  and  I  won 
the  battle.  I'm  back  on  the  job  now,  a 
bit  the  worse  for  wear,  with  twenty-five 
pounds  of  flesh  vanished.  I'm  a  bit  wob- 
bly still,  but  ready  to  meet  all  comers, 
in  kindly  friendship,  or  in  battle  if  nec- 
essary. The  real  reason  for  this  article 
Is  to  express  from  the  bottom  of  my  heart 
my  gratitude  for  and  appreciation  of 
the  wonderful  kindness  of  my  friends. 
Scarcely  a  day  but  some  of  them  dropped 
in  to  cheer  me  up.  Individuals  and  unions 
sent  letters  expressing  sympathy  and  the 
dresser  was  kept  literally  loaded  with 
beautiful    flowers. 

And  it  was  just  these  things  which 
gave  me  courage  to  fight  the  battle 
through  and  come  back  from  the  shadows 
of  the  Great  Beyond. 

Gentlemen,  the  memory  of  your  kind- 
ness will  remain  with  me  always.  I  do 
not  forget.  I  thank  you  all  more  than 
words    can    express. 

I  may  be  a  bit  slow  in  correspondence 
for  a  few  weeks,  but  will  do  the  best  I 
can   to   catch   up. 


CARBON     STUBS     WANTED. 

Some  weeks  ago  we  asked  for  car- 
bon stubs,  both  A.  C.  and  D.  C,  from 
projectionists  using  amperage  in  ex- 
cess of  60  and  up  to  100. 

The  response  has  not  been  at  all 
satisfactory.  These  stubs,  which 
need  not  be  more  than  an  inch  long 
(it  is  the  crater  I  want),  are  to  be 
used  in  extending  the  lens  table 
from  60  to  100  amperes.  Only  upper 
stubs  are  wanted,  and  it  is  impera- 
tive that  the  exact  amperage  be 
given. 

Surely  you  can  help  to  that  extent. 
Don't  think  the  "other  fellow"  will 
send  stubs.  DO  IT  YOURSELF,  be- 
cause there  is  no  danger  of  having 
too  many.  The  more  the  better. 
Get  busy. 


Hitting    Them     Too    Hard. 

E.  Barry,  Toronto,  Ontario,  arises  to 
hand  us  the  following  jolt  in  the  solar 
plexus: 

"I  have  been  reading  up  some  of  your 
dope  regarding  projectionists  in  the  de- 
partment. Don't  you  think  you  are  hit- 
ting them  a  little  too  hard?  A  projection- 
ist has  not  all  day  to  dope  out  that  kind 


of  stuff  like  you  have.  If  you  had  to  put 
in  eight  hours  in  a  film  exchange  and  run 
a  show  three  or  four  hours  at  night,  you 
might  not  be  so  powerful  wise  either. 
When  panning  the  projectionist  remem- 
ber that  he  has  not  the  opportunities  for 
learning  things  that  you  have!" 

There,  by  gum.  I  reckon  I'll  stand 
hitched  for  a  spell  now!  First  off  I  had 
a  good  laugh  when  I  had  finished  friend 
(for  I  believe  he  really  is  my  friend) 
Barry's  letter.  Then  my  mind  wandered 
back  to  the  days  when  I  was  precisely 
where  he  is  today.  I  rustled  the  exchange 
for  my  films,  just  as  he  does,  and  ground 
'em  through  by  hand  afterward,  not  for 
"three  or  four  hours,"  but  from  1  to  6 
and  6  to  10:30  and  11  to  6  and  6:30  to  11:30 
Saturdays.  No  motors  those  days.  And 
in  addition  to  all  that  I  had  to  go  over 
my  films  and  put  'em  in  shape  to  run. 
Was  not  supposed  to  do  that,  but  it  had 
to  be  done  if  I  was  to  put  on  high  class 
work — or  what  we  called  high  class  those 
days.  But  for  all  that,  brother  Barry,  I 
found  time  to  study,  and  studying  was  no 
easy  task  then,  for  there  was  mighty 
little  to  study.  There  were  no  convenient 
handbooks.  I  dug  up  the  very  first  gen- 
uine information  on  projection,  and  made 
the  first  little  paper  covered  handbook 
while  working  under  exactly  these  con- 
ditions. It  was  hard,  yes.  But  had  I  let 
that  deter  me  I  certainly  would  not  be 
where  I  am   today. 

No,  brother,  I  don't  think  I  hit  a  bit 
too  hard.  It  takes  hard  licks  to  jar  men 
loose  from  their  apathy.  I  am  not  pan- 
ning the  projectionist  in  the  sense  you 
mean.  I  am  simply  handing  him  a  jolt 
for  his  own  pood.  If  the  shoe  does  not 
fit  any  one  individual  he  does  not  have  to 
wear  it,  does  he?  I  would  like  to  hear 
from  our  readers  on  this  point.  It  cer- 
tainly is  no  pleasure  to  roast  the  men.  I 
don't  like  to  do  it.  I  only  do  it  because 
I  have  never  believed  in  trying  to  drive 
a  nail  with  chewing  gum.  Another  laugh 
I  got  from  Barry's  letter  was  his  belief 
that  I  am  a  gentleman  of  leisure,  with 
oodles  of  time  to  "dope  things  out."  I'll 
bet  dollars  to  wheat  straws  if  he  got 
through   my   day   sometimes   he   would   be 


almost  a  candidate  for  a  hospital.  Right 
now  it  is  10.54  p.  m.  and  I've  been  at  it 
ever  since  S.30  a.  m.  and  will  be  lucky  if 
I  finish  what  just  has  to  be  done  by  mid- 
night— after  which  I  shall  glance  at  my 
evening  paper  and  then  nothing  to  do  till 
tomorrow.  And  on  top  of  it  all  we're 
now  considering  getting  out  a  Spanish 
edition  of  the  handbook.  Oh,  I'm  a  guy 
"with  hogsheads  of  leisure  all  right.  Yes, 
sir,  gentlemen,  the  department  writing 
itself  is  but  a  small  part  of  my  work. 
But  I'm  sure  brother  Barry  intended  his 
letter  in  kindness.  Let's  hear  from  our 
readers  on  the  point  raised. 


From   the    World's    Playground. 

From  Chas.  B.  Lafferty,  Atlantic  City, 
comes  an  interesting  communication,  as 
follows: 

"Am  a  regular  reader,  and  have  been 
one  for  years.  Am  surprised  to  see  noth- 
ing from  the  'World's  Playground'  in 
your  particular  and  very  necessary  de- 
partment. With  the  foregoing  for  the 
cause,  this  communication  will  be  the  ef- 
fect. First  off,  I  am  going  to  blame  you 
for  the  lack  of  news  from  our  city,  be- 
cause you  should  have  'jacked  up'  our 
mutual  friend,  Billy  Reed,  who  has,  I 
think,  been  grinding  'em  out  since  the 
time  of  the  revolutionary  war.  Billy  says 
the  idea  of  showing  pictures  to  the  boys 
in  France  originated  through  his  having 
done  similar  work  with  Washington  at 
Valley  Forge.  Can't  vouch  for  the  truth 
of  this,  but  I  guess  Bill  knows.  He  and 
R.  W.  Titus  are  still  holding  forth  at 
the  Colonial  Theatre,  and  the  combined 
effort  of  these  two  projectionists  has  done 
much  to  place  that  beautiful  house  on  its 
present  high  plane.  Aside  from  being  an 
A-l  projectionist,  friend  Titus  is  a  camera- 
man of  no  mean  ability.  Much  of  his 
work  in  that  line  has  been  seen  in  various 
news  weeklies.  The  equipment  of  the 
Colonial  consists  of  two  latest  type  Sim- 
plex projectors,  taking  current  from  a 
motor  generator,  with  mercury  arc  recti- 
fiers for  emergency.  A  dissolver  and  spot 
lamp  completes  the  equipment  of  an  ideal 
projection  room.  Adjoining  the  Colonial 
is  the  Royal,  managed  by  Harry  Savage, 
one  of  the  pioneer  exhibitors  of  Atlantic 
City.  This  house  is  one  of  the  larger  ones 
devoted  to  photoplays  exclusively.  Pro- 
jection is  ably  handled  by  Joseph  Everett. 
The  Royal  projection  equipment  consists 
of  two  Power's  6-B's,  with  Ft.  Wayne 
motor  generator.  Excellence  of  projec- 
tion is  maintained  constantly  at  high 
level,  and  this  has  made  the  Royal  a  the- 
atre where  pictures  can  be  really  enjoyed. 
A  generous  amount  of  'full  swing,'  so  far 
as  projection  is  concerned,  has  given  the 
projectionists  of  these  houses  an  incentive 
to  produce  screen  results  not  obtained,  I 
am  sorry  to  say,  by  certain  other  houses 
of  our  city. 

"The  Central,  further  downtown.  Is  a 
neighborhood  theatre,  and  the  crowded 
houses  speak  with  mute  eloquence  of  Pro- 
jectionist F.  R.  Reckard's  excellent  work 
with  a  Power's  outfit.  The  Boardwalk 
houses  are,  of  course,  run  with  but  one 
object  in  view,  viz.:  To  cater  to  the  whims 
and  fancies  of  a  cosmopolitan  following. 
While  some  of  the  houses  on  the  'Wooden 
Way'    are    closed    for    the    winter,    others 


1808 


THE  MOVING  PICTURE  WORLD 


are  open,  and  apparently  doing  good  busi- 
ness. The  Liberty  is  another  neighbor- 
hood theatre  in  the  uptown  district.  It 
caters  to  the  same  people  the  year  'round. 
The  'flu'  closed  all  theatres  down  dur- 
ing the  month  of  October.  In  fact,  it  put 
a  stop  to  about  everything  except  the 
high  cost  of  living  and  projectionists' 
licenses,  which  a  big-hearted  municipality 
issues  at  $5  per  license." 

Seems  to  me  your  city  might  also  license 
its  politicians  and  assess  them  a  liberal 
sum.  They  are  considerably  more  danger- 
ous to  the  community  than  even  incom- 
petent projectionists  could  ever  be.  Maybe 
a  license  would  at  least  keep  down  their 
number,  and  that  would  indeed  be  a  bless- 
ing. Billy  Reed  may  not  have  been  with 
Washington  at  his  famous  and  justly 
celebrated  winter  camp,  but  he  surely  was 
one  of  the  first  men  to  put  the  move  in 
movies.  That  was  in  1896,  when  he  went 
down  to  New  Orleans  with  Pop  Rock  and 
opened  the  first  motion  picture  theatre 
of  which  there  is  authentic  record,  at  213 
Canal  street.  I'm  not  Billy's  official  jacker 
up,  however.  If  you  boys  want  to  play 
clam  and  keep  your  shells  carefully  closed, 
it  is  not  my  fault.  But,  anyhow,  I  agree 
with  your  estimate  of  Reed  and  Titus  as 
projectionists,  except  when  it  comes  to 
projecting  letters.  When  it  comes  to  that 
their  light  is  bum,  their  optical  system 
wrong,  their  projection  lens  no  good  and 
their  screen  very,  very  punk.  Glad 
Atlantic  City  has  one  man  able  to  get  a 
sheet  of  paper,  a  pen  and  ink,  and,  with 
sufficient  energy  to  smear  the  paper  up 
with  words,  lick  a  postage  stamp  and  hand 
it  to  Uncle  Sam.  Reed,  Titus,  et  al,  durn 
you!     Wadda  you  say  to  that,  huh? 


Appreciated. 

During  our  late  hospital  experience 
several  unions  sent  letters,  of  which  at- 
tached is  sample: 

"International    Alliance    Theatrical    Stage 

Employes  and  Moving  Picture 

Machine  Operators. 

"Schenectady,  N.  Y.,  Local  Union  No.  314. 
March  2,  1919. 
"Mr.  F.   H.  Richardson. 
"Dear  Sir  and  Brother: 

"It  was  with  much  regret  that  we  read 
of  your  confinement  in  the  hospital  and 
hope  for  your  speedy  recovery.  Please 
accept  the  sympathy  of  local  314  and  my- 
self. We  all  hope  that  by  the  time  that 
you  receive  this  you  will  be  back  at  your 
post.  Be  sure  that  the  "sawbones,"  as 
you  call  them,  put  back  the  intermittent 
movement  in  good  condition  so  that  you 
will    be    in    better    condition    than    ever. 

"Local  314  is  in  a  prosperous  condition, 
having  put  a  new  wage  scale  in  effect 
the  first  of  the  year.  We  are  now  getting 
62%  cents  per  hour  for  all  running  time 
except  Sunday,  which  is  $1.00  per  hour. 
We  have  very  little  Sunday  work  at  pres- 
ent. All  the  theatres  in  the  city  employ 
union  men,  the  writer  being  located  at 
the  Palace,  owned  by  the  Max  Spiegel 
Enterprises,  and  the  same  house  that  I 
managed  when  you  visited  this  city.  It 
was  then  known  as  the  Orpheum. 

"I  have  gained  untold  knowledge  from 
the  Projection  Department  and  trust  that 
the  good  work  that  you  are  doing  will 
continue.  In  reference  to  the  recorder 
that  the  Precision  Machine  Company  |is 
making  will  you  please  advise  me  how 
you  will  be  able  to  tell  when  to  make 
the  change — over  on  the  first  showing  of 
the  reel?  My  system  is  to  inspect  each 
reel  before  showing  and  at  two  hundred 
feet  from  the  end  to  take  a  cue  from  a 
sub-title  or  scene  and  at  the  end  of  the 
reel  another  cue  and  I  rarely  miss  the 
change-over. 

"Again  hoping  for  your  speedy  recovery, 
I    am,    yours    fraternally, 

"CHARLES  TRAVIS, 
"Corresponding  Secretary." 

It  is  at  a  time  like  this  that  such  letters 
are  appreciated,  and  I  thank  local  314 
and  all  the  others  most  heartily.  I  am 
glad  to  know  that  the  Schenectady  local 
Is  prospering.  Let  the  good  work  go 
on     always    remembering    that    increased 


pay    calls    for    increased    effort    and    effi- 
ciency on  your  part. 

There  is  no  way  by  which  the  recorder 
can  advise  you  as  to  change  over  time 
until  after  the  first  run.  But  nowadays 
most  theatres  run  their  films  through 
before  showing  to  an  audience,  though 
even  when  this  is  not  done  it  is  no  great 
hardship  to  watch  closely  for  the  change 
over  point  on  first  show — certainly  no 
more  than  your  present  plan.  For  you 
it  would  be  expedient  to  get  an  extra 
recorder  to  attach  to  the  re-winder  so 
that  you  would  get  the  footage  while 
inspecting. 

Would  Not  Work  for  Him. 

A  good  brother,  whose  name  and  address 
I  do  not  give  for  very  obvious  reasons, 
asks: 

"How  would  you  like  to  work  for  a  boss 
who  makes  you  run  a  show  one  part  of 
the  day  in  half  the  time  you  run  it  in  an- 
other?" 

What  I  think  is  perhaps  immaterial,  be- 
cause I  wouldn't  work  for  him  at  all.  No 
manager  could  compel  me  to  prostitute 
the  art  of  projection  to  such  an  extent  as 
that.  No  manager  could  compel  me  or 
get  me  to  assist  in  what  would  amount  to 
the  swindling  of  his  audiences  to  that  ex- 
tent. No  manager  could  get  me  to  make 
a  monkey  out  of  helpless  artists  whose 
shadow  form  I  would  be  projecting  on  the 
screen  to  any  such  extent  as  that.  No 
manager  could  get  me  to  outrage  the  films 
intrusted  to  my  care  to-  any  such  extent 
as   that. 

In  fact,  I  would  not  work  for  a  man- 
ager who  wanted  to  employ  a  projection- 
ist and  then  tell  him  how  to  do  his  work. 
Does  the  manager  hire  an  orchestra  leader 
and  then  tell  him  how  to  play  the  music? 
Most  emphatically  he  does  not,  and  if  he 
tried  to  he  would  have  one  fine  row  on  his 
hands  pronto,  as  well  he  knows.  The 
musician  would  not  and  does  not  stand  for 
any  such  monkeydoodle  business.  He  is  a 
musician,  and  the  manager  is  not,  and 
friend  manager  is  not  allowed  to  over- 
look that  little  difference.  And  until  the 
projectionist  adopts  precisely  that  same 
attitude  and  compels  recognition  of  the 
fact  that  he  is  a  projectionist  (which  it  is 
essential  to  the  plan  that  he  be,  however) 
and  the  manager  is  not,  there  will  always 
be  the  condition  the  friend  complains  of — 
managers  telling  the  projectionist  to  send 
a  high  class  artist  across  the  screen  like 
a  yellow  dog  with  a  tin  can  tied  to  its  tail. 
This  is  partly  because  managers,  not  be- 
ing projectionists,  don't,  know  any  better. 


My    .Mistake — Your   Treat. 

J.  Merle  Nighswander,  Eugene,  Oregon, 
says: 

"Was  amused  at  your  advice  with  re- 
gard to  focusing  on  two  different  dis- 
tanced screens,  page  83,  January  4  issue. 
Some  two  years  ago,  while  on  the  road, 
I  used  a  common  Edison  lens,  on  an  Edi- 
son projector,  at  varying  distance  of  40  to 
75  or  80  feet,  and  had  no  trouble  on  that 
score.  Also  used  same  outfit  in  a  home, 
with  common  coal  oil  lamp  and  projection 
distance  of  about  12  feet.  Picture  was  12 
or  16  inches  wide.  Have  here  at  present  a 
Gundlach  2-inch-diameter  lens  with  which 
I  at  one  time  projected  to  front  drop  at  80 
feet  and  to  back  drop  at  100  feet.  It  was 
extra  sharp  on  both,  without  change  of 
focus.  In  conclusion  would  suggest  that 
you  take  a  good  look  at  the  focusing  scale 
on  any  good  hand  camera.  Something  to 
be  learned  there.  Note  the  50  and  100  foot 
marks  closely." 

I  have  already  explained  the  error  you 
refer  to  in  giving  advice  as  to  focusing 
on  two  screens.  I  didn't  excuse,  but  just 
explained  it.  But  when  you  say  you  had 
extra  sharp  focus  at  80  and  at  100  feet 
without  any  change  of  position  in  the 
lens  I  am  from  Missouri.  That  the  change 
necessary  would  be  slight  seems  proven 
by  the  hand  camera  distances  you  sug- 
gest inspecting.  Also  the  greater  the  dis- 
tance the  less  change  is  necessary,  until 
the  point  comes  where  no  change  at  all 
would  be  made.     Maybe  it  is  possible  you 


March  29,  1919 

5„ad,  a  lens  which  reached  that  point  at 
80  feet,  though  it  hardly  seems  possible 
to  me  Frankly  this  is  a  matter  I  have 
scarcely    looked    into.      It    occurs    to    me 

^HVCr'  ,lhere  is  somet«ins  to  under-' 
stand  in  the  matter,  because  I  well  re- 
member that  when  projecting  at  an  angle, 
especially  sidewise,  it  used  to  be  necesl 
sary  to  manipulate  the  aperture  plate 
or  stop  down  the  lens,  in  order  to  get 
n:rtarp'ocus  all  over  the  screen.  One 
could    sharpen  -one    side,    or    the    top    or 

of  t°h?'  J£  thtC  CaSe  misht  be'  ^  ^ans 
t  1  ^US"ng  SCrew'  but  that  threw 
°ut  'h«  otner  Part-  This  does  not  seem 
°n*eIt5e  c,asf  any  more,  so  far  as  I  know, 
and  I  dont  know  why.  But  it  did  seem 
to  present  evidence  that  any  very  great 
change  in  screen  position  would  call  for 
considerable  adjustment  in  the  lens  dis- 
tance. There  is  a  mixup  here  somewhere 
seemingly.  Who  can  clear  it  up?  I  have 
not  time  to  go  into  the  matter  myself 
now.  Mind  you,  I  am  not  disputing  your 
various  statements,  brother  Nighswander, 
though  I  question  the  accuracy  of  the  80 
and  100  feet  without  adjustment  matter 
fu  *?«  pUt  U'  II  hardly  seems  to  me 
the  definition  could  be  sharp  at  both  dis- 
tances without  any  adjustment  at  all 
Anyhow  I  would  like  to  see  this  whole 
matter  discussed  by  some  one  who  knows 
lenses  and  their  peculiarities  well  enough 
to  make  the  matter  clear. 


Sounds  Pretty  Good. 

L.  E.  Montgomery,  Shawnee,  Oklahoma 
says: 

"Here  is  one  for  users  of  G.  E.  rectifiers, 
old  style.  I  mounted  a  slate  slab  on  the 
back  side  of  the  rectifier  panel  board,  ir 
which  were  contacts  and  a  regulating 
handle  similar  to  contact  regulators  on 
rheostats.  (See  drawing  Figure  143,  page 
324  of  handbook.  Ed.)  I  then  connected 
lead  X  permanently  to  stud  6  and  lead 
Y  to  regulating  handle  on  slab.  Next  I 
removed  the  leads  from  studs  1,  2,  3,  4  and 
5  of  the  regulating  reactance  and  attached 
them  to  corresponding  contacts  on  the 
slab.  Having  done  this  you  will  readily 
see  that  by  moving  the  regulating  handle 
to  various  contacts  I  can  instantly  change 
the  amperage  from  minimum  to  maximum 
and  vice  versa. 

"Another  thing  I  want  to  mention  is  the 
custom  in  vogue  in  some  of  the  smaller 
towns  in  this  part  of  the  country  in 
putting  on  a  continuous  picture  with  one 
projector.  Probably  you  know  the  method 
used,  but  I  will  nevertheless  explain.  A 
hook,  usually  made  of  heavy  wire,  is 
placed  in  the  upper  magazine  for  the  film 
to  run  over,  and  during  the  last  hundred 
feet  or  so  the  upper  reel  is  removed  from 
the  magazine  and  the  film  is  unwound  on 
the  floor,  or  in  a  box  made  for  the  pur- 
pose. A  quick  splice  is  then  made  to  the 
beginning  of  the  next  reel,  which  is  placed 
in  the  upper  magazine,  and  the  film 
watched  until  it  'catches  up.'  The  lower 
reel  is  then  removed  from  the  magazine, 
the  film  broken,  a  new  reel  put  in  place, 
the  film-end  threaded  to  it,  and  the  show 
goes  merrily  on.  No  need  to  speak  of  the 
damage  to  film  and  the  fire  hazard.  I  am 
fortunate  in  not  having  service  which  has 
been  manhandled  in  this  type  of  house.  It 
seems  that  the  film  people  should  try  to 
put  a  stop  to  such  procedure. 

"We  are  100  per  cent,  organized  here. 
Small,  but  everything  working  fine.  Never 
have  the  least  bit  of  trouble.  Working 
conditions  are  excellent.  Large,  well- 
ventilated  projection  rooms  in  all  houses; 
also  much  better  equipment  than  Is 
usually  found  in  theatres  of  towns  of  this 
size.  Looked  for  a  while  as  though  the 
music  department  was  trying  to  crowd  the 
projection  department  out  of  some  space. 
Glad  to  see  we  have  gained  a  page  of  it 
back.  Some  time  ago  the  department  con- 
tained a  description  of  an  'End  of  the 
reel'  warning,  consisting  of  a  bar,  carry- 
ing at  its  end  a  small  roller,  which  rolled 
along  on  the  film  in  upper  magazine. 
When  a  device  of  this  kind  is  used,  with 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1809 


an  extension  which  rings  a  bell  on  the 
outside  of  magazine  like  the  thingamajig 
on  a  typewriter,  a  pin  can  be  set  in  the 
magazine  to  prevent  the  roller  striking 
the  side  of  the  magazine  and  not  only, 
in  time,  denting  it,  but  roughening  the 
roller  to  such  an  extent  that  it  might 
Injure  the  film. 

"And  now,  at  the  risk  of  great  gobs  of 
fireworks,  I  will  speak  a  good  word  for 
the  'punch-hole,'  change-over  sign.  When 
properly  done  it  is  not  at  all  noticeable. 
Just  one  small  punch  hole  on  the  dividing 
line,  over  in  one  corner.  But  I  suppose  it 
would  be  unwise  for  you  to  sanction  It, 
even  though  you  think  it  all  right,  for  if 
you  give  some  of  those  punch-hole  John- 
nies an  inch  they  would  promptly  grab 
off  a  mile.  Was  sorry  to  miss  your  lec- 
ture when  you  were  In  Oklahoma  City, 
but  it  was  a  case  of  that  or  shut  up  the 
house  as  it  was  utterly  impossible  to  get 
a  suitable  relief  man.  Hope  to  have  better 
luck  next  time." 

Wonder  if  there'll  ever  be  a  "next  time." 
Don't  feel  as  though  I  could  face  that  sort 
of  a  trip  again.  Suppose  you'll  be  angry 
at  my  using  your  letter  in  the  depart- 
ment, but  it's  too  interesting  and  full  of 
meat  to  leave  it  out.  To  begin  at  the 
beginning  I  will  take  the  matter  contained 
in  unpublished  section  of  letter  up  with 
manufacturer.  The  proposed  change 
would,  however,  it  seems  to  me,  be  very 
expensive,  hence  it  will  be  hard  to  secure 
Its  adoption.  Your  rectifier  regulator  is 
excellent  indeed,  provided  the  connections 
be  well  made  and  the  sliding  contact 
ample  and  firm.  No  need  to  mount  the 
regulator  on  panel  board.  Better  place  it 
in  some  more  convenient  location  and  run 
the  wires  to  it.  As  to  the  custom  of 
running  continuous  with  one  projector,  as 
described,  I  cannot  agree  with  you  that  it 
should  not  be  openly  discussed.  I  don't 
think  it  is  known  outside  the  houses  do- 
ing it  that  such  an  outrage  is  being  com- 
mitted. Such  things  ought  to  be  given 
publicity.  Such  a  practice  is  outrageous. 
It  Is  shameful  to  use  films  that  way,  and 
the  danger  from  fire  is  multiplied  a  hun- 
dredfold. Should  one  of  those  managers 
(God  save  the  mark)  have  a  fire  and  a 
resultant  panic,  in  which  any  one  was 
seriously  injured  or  killed,  he  would  un- 
doubtedly be  liable  to  criminal  prosecu- 
tion, as  well  as  to  damages  equal  to 
enough  to  buy  a  dozen  projectors.  Give 
me  the  names  of  the  theatres  resorting 
to  this  dangerous  practice,  with  legal 
evidence  that  they  are  doing  it,  and  I  will 
most  certainly  give  them  publicity.  The 
man  who  will  deliberately  endanger  his 
audience  and  outrage  films  in  that  manner 
Is  not  fit  to  be  in  the  business  at  all.  Glad 
to  know  that  you  are  getting  along  so 
well.  More  power  to  you!  May  the  star 
of  632  continue  to  ride  clear  skies  and  her 
members  to  enjoy  that  peace  which  comes 
from  substituting  brains  for  brawn  and 
intelligent  argument  for  battle. 

As  to  the  punch-hole  sign,  you  placed 
your  finger  exactly  on  the  right  spot. 
Maybe  your  plan  is  O.  K.,  but  give  some 
men  a  punch  and  they  would  be  unable 
to  stop  at  one  hole.  The  punch  supplies 
amusement  for  an  idle  brain;  also  it  is  so 
much  more  easy  to  see  a  dozen  holes  than 
to  see  just  one;  also  if  the  hole  be  in  the 
middle  of  the  picture  it  would  be  still 
easier;  also  if  there  were  two  holes  it 
would  be  still  easier  to  see  them;  also  he 
wants  to  see  how  bis  mark  will  look 
beside  the  other  feller's,  and  there  you 
are. 


Noi.se   mill    Light   Trouble. 

Ralph  V.  Pilew,  Linton,  Indiana,  seeks 
enlightenment.     He  says: 

"Am  using  two  Simplex  projectors.  Am 
not  quite  satisfied  with  things  and  want 
your  help.  The  film  makes  a  very  loud 
noise  in  passing  through  the  machine. 
Seems  to  be  at  the  intermittent  sprocket. 
All  sprockets  are  clean.  Changing  size 
of  lower  loop  makes  no  difference.  With 
the  Stero  attachment  the  light  is  brown 
except  in  centre.  By  moving  crater  very 
close  to  condenser  brown  can  be  removed, 
but  image  of  crater  is  then  projected   to 


screen.  There  is  a  double  spot  at  cooling 
plate,  even  when  carbons  are  close  to- 
gether. Use  80  amperes  110  volt  A.  C. 
One  6.5  and  one  7.5  piano  convex  condenser, 
spaced  3-16"  apart.  Centre  condenser 
combination  to  film  16.25",  projection  lens 
focus  5".  Machine  speed  65.  Carbons 
%"  Speer  Alterno.  12-foot  picture  at  63 
feet.  Am  using  two  Hallberg  Econo- 
mizers so  wired  that  I  can  start  at  40 
and  then  switch  to  80". 

I  am  not  certain,  friend  Pilew,  but  be- 
lieve 80  amperes  A.  C.  would  give  a  crater 
about  the  same  size  of  a  45  ampere  D. 
C.  crater.  I  want  you  to  try  the  follow- 
ing out  and  report:  Two  6.5  piano  con- 
vex condenser  lenses  spaced  not  to  ex- 
ceed 1-16"  apart,  with  about  17.5"  be- 
tween center  of  condenser  combination 
and  aperture.  I  also  want  you  to  try 
a  %"  carbon  instead  of  the  %  you  are 
using.  Your  projection  lens  is,  I  am 
afraid,  a  bit  too  small  in  diameter,  though 
of  that  I  am  not  sure.  The  charts  only 
go  to  60  amperes  and  beyond  that  point 
we  have  as  yet  no  certain  data.  Try 
out  what  I  have  suggested  and  report  as 
to  both  the  M.  P.  and  Stero  result.  You  are 
taking  the  right  course  in  using  high 
A.  C.  amperage,  if  you  use  A.  C.  at  all. 

As  to  the  noisy  film,  you  will  probably 
find  that  the  shoe  which  holds  the  film 
to  the  intermittent  sprocket  is  sprung 
slightly  to  one  side,  or  in  such  way  that 
it  exerts  too  much  pressure  on  the  film. 
If  so,  then  it  must  be  carefully  sprung 
back, whereupon  the  trouble  will  or  should 
cease.  Be  very  certain  that  your  tension 
shoes  and  aperture  plate  tracks  have  no 
deposit  on  them,  or  any  roughness,  and 
that  the  intermittent  sprocket  teeth  are 
not  undercut  or  badly  worn.  Any  of  these 
things  could  cause  the  film  to  be  noisy 
in  passing  through  the  machine. 


Union  Scale  and  'Wage  of  Non-Union   Men. 

Walter  McCabe,  New  York  City,  desires 
a  wee  bit  of  information.  He  sets  forth 
his  wants  thusly: 

"Subscribed  to  the  'World'  recently, 
the  news  stand  being  too  frequently  sold 
out  when  I  arrived.  Will  you  kindly 
give  me  the  following  information:  (1) 
What  is  the  union  scale  for  projectionists 
in  New  York  City?  and  how  does  it  com- 
pare with  the  union  scale  elsewhere?  (2) 
What  is  the  usual  rate  for  non-union 
projectionists  and  how  does  it  compare 
with  wages  paid  elsewhere?  (3)  What  Is 
the  proportion  of  union  to  non-union 
projectionists  in  New  York  City  and  the 
U.    S.?" 

Well,  friend  McCabe,  you  are  quite  some 
question  asker.  To  answer  you  fully 
would  require  greater  knowledge  than 
I  possess,  but  I'll  do  the  best  I  can.  (1) 
Scale  for  New  York  City  varies  with 
class   of   theatre  and  class   of  service   re- 


Projection  Experience 

MOTION    PICTURE 

HANDBOOK 

For    Manager*   and    Operators 
By    F.    H.    RICHARDSON 

The  recognized  standard  book  on  the  work  of  pro- 
tection. Complete  description!  and  Instruction!  on 
all   leading   machines  and  projection  equipment. 

There  lan't  a  projection  room  In  the  unlrerse  in 
which  this  carefully  compiled  book  will  not  sare  Its 
purchase  price  each  month. 


Buy  It  Today 


{4  the  Copy,  postpaid 


MOVING    PICTURE    WORLD 

516  Fifth  Avenue,  New  York  City 
Schiller  Building.  Chicago.   III. 

Wright  &  Callender  Bldg..  Los  Angeles.  Cal. 
To  eare  time,   order  from  nearest  office. 


quired — not    excellence,     but    class.      For 
instance:     5   and   10  cent  houses  with  less 
than   1,000   seats,  9  A.  M.   to  11  P.   M.,  two 
shifts,    each    not    to    exceed    7    hours,    per 
man    $29.40.      Houses    of    above    class,    2 
to   11   P.   M.,   one   shift,   with   one   hour   for 
supper,    $33.60.      From    11    A.    M.    to    mid- 
night,   two    shifts,    each    to    not    exceed    6 
hours   per   man,    $26.30   per   man.      Houses 
of   above    capacity    running   from    5    P.    M. 
to  11   P.  M.   daily,   with   one   hour  for  sup- 
per,  $25.20;    same   with   two   matinees   per 
week,  $29.20.    Houses  with  more  than  1,000 
seats     have     a     somewhat     higher     scale 
and   houses   charging   higher   admission   a 
still    somewhat    higher   scale.      Altogether 
there  are  27  items  in  the  New  York  City 
union    scale.      I    think    the    average    will 
fall    a    bit    under    $30.00,    though    that    is 
only    a   rough    estimate.      As    to    how    the 
New   York   City   scale   will    compare   with 
scales    of    other    cities    it    is    utterly    im- 
possible   to    say,    for    the    simple    reason 
that    the    purchasing    power    of    a    dollar, 
as   applied   to    living   expenses,   is   perhaps 
lower  in  New  York  than  almost  anywhere 
else  in  the  country.     If  the  New  York  City 
man  received   thirty  dollars  and  the  man 
in  Terre  Haute,   Indiana,  received  twenty, 
I   would   say   the   two   were   not   far   from 
being  on  a  plane  of  equality,  though  that 
might  be  placing  the  difference  in  living 
cost  too  high.     With  this  in  view  you  can 
see    the    utter     futility     of    attempting    a 
comparison    of    wage    scales.       (2)     Don't 
know    on    either   count,    but    in    the    great 
majority   of   cases   I   think   the   non-union 
man  receives  decidedly  less  than  the  scale. 
There  are,  however,  cases  where  the  man- 
agement   pays    the    scale,    or    even    more 
than  the  scale,  just  to  prevent  their  pro- 
jectionists   from    joining    the    union.       (3) 
The    proportion    of    union     to     non-union 
projectionists    in    the    country    has    never, 
so  far  as  I  know,  been  intelligently  esti- 
mated.     I   believe,    however,   that,   due   to 
the   very   great   number   of   little   theatres 
in    villages,    the    proportion    of   union   men 
outside  the  cities   is  relatively  small.     In 
the    cities,    however,    it    is   relatively    very 
large.     In  New  York  City,  Manhattan  and 
the    Bronx    are   very    well    organized,    but 
Brooklyn  is  just  the  reverse.   The  closest 
estimate  that  I  have  been  able  to  obtain 
is    about    as    follows:      The    Bronx    is    100 
per    cent.,    Manhattan    about    85    per   cent., 
and    Brooklyn    about    15    per   cent,    organ- 
ized.    Organization  of  New  York  City  pro- 
jectionists  is  a  very   difficult   matter,   due 
to  the  great  area  of  the  territory  and  the 
range    of   nationalities   involved.      It   is   a 
very  difficult   matter  to  join   in   harmoni- 
ous action  several  earnest  and  well  mean- 
ing   elements,    a    portion    of    which    gets 
hugely   excited    and    wants    to    rave,    rage 
and    argue    two    hours    on,    for    instance, 
the   wisdom   of   the   secretary   having   ex- 
pended   ten    cents   for   a   registered    letter 
to   brother   John   Doe,   and   then   raise   its 
voice  to  a  howl  in  voting  yes  to  a  motion 
appropriating    $100    to    supply    ice     cream 
freezers   to    the   destitute   orphans    of   the 
Fiji  Islands,  while  the  other  element  does 
not    care    to    get    excited    over    anything, 
but   to   transact   business   in   a  decent  or- 
derly  fashion.      Personally  the   editor   be- 
lieves  and    has    always   believed    that    the 
attempt  to  combine  the  whole  of  Greater 
New    York    in    one    union,   or    at    least    in 
one   union    holding   meetings    in   just    one 
place,    is    not    the    best    plan.      Eventually 
it   may    in    a   measure    succeed,    but   I   am 
of    the    opinion    it    would    succeed    much 
faster  and  much  better  if  some  plan  were 
adopted  by  which  each  of  the  three  great 
natural    sub-divisions    of    the    city    could 
have    separate    meetings,    or    at     least     If 
Brooklyn      could.        There     is     absolutely 
nothing  practical  in  the  present  plan  and 
the  fact  that  after  more  than  seven  years 
of  effort  Brooklyn  is  but  15  per  cent,  or- 
ganized seems  ample  proof  that   the  plan 
being  pursued  is  not  what  is  needed. 


"Manager  Wanted"  is  an  advertisement 
frequently  appearing  in  The  World's  Clas- 
sified Department.  Give  it  a  try  and  better 
your  position.     Others  have  done  so. 


1810 


THE     MOVING    PICTURE     WORLD 


Conducted  by  EPES  WINTHROP  SARGENT 

Notice! 

Questions  relating  to  the  writing  of  photoplays   and  photoplay  synopses  will  be 

replied   to   by    mail   where   a   return   envelope,   properly   stamped,   accompanies    the 

inquiry.     No   attention   will   be   paid   to   questions   relating    to    the   market,   nor   can 

manuscripts  or  parts  of  manuscripts  be  criticized. 


The   Incentive. 

DESIRE  to  sell  photoplays  will  never 
get  you  anywhere.  You  must  first 
be  desirous  of  being  able  to  write 
them,  and  that  desire  must  mean  real 
plays  and  not  merely  an  assemblage  of 
words  representing  roughly  some  crude 
idea.  You  must  seek  to  become  a  finished 
writer  before  you  even  attempt  to  sell, 
yet  most  would-be  writers  preface  their 
first  request  for  aid  with  "I  have  written 
a  photoplay.  Where  can  I  sell  it?"  And 
they  get  so  very  angry  when  they  are 
told  that  they  probably  have  not  yet 
written  a  play.  They  know  they  have 
because  it  is  the  product  of  their  own 
brain,  and  they  feel  that  it  must  be  a 
better  story  than  the  average.  If  they 
keep  on  writing,  they  will  be  thoroughly 
ashamed  of  that  same  brain  child  in  three 
years,  but  most  of  them  do  not  last  so 
long.  They  want  to  write  photoplays  to 
sell.  The  selling  is  all  that  appeals  to 
them.  They  take  no  pride  in  their  work. 
They  merely  want  checks.  And  whether 
you  write  plays,  lead  armies  or  shovel 
dirt  you  will  succeed  only  if  you  take  a 
pride  in  doing  better  work  than  others 
in  the  same  line.  There  is  only  one  thing 
more  despicable  in  the  sight  of  God  and 
man  that  a  person  who  merely  wants  to 
sell  photoplays,  and  that  is  the  benighted 
idiot  who  is  not  even  willing  to  try  to 
write,  but  who  wants  to  know  where  he 
can  find  someone  to  do  even  his  writing 
for  him.  Even  a  hog  is  willing  to  root 
for  his  food,  but  the  would-be  collaborator 
wants  someone  else  to  do  the  work. 


Practice    Makes    Perfect. 

Typical  of  so  many  requests  is  the 
plaint  of  a  beginner  who  says:  "I  have  a 
lot  of  fine  ideas,  but  I  don't  know  how 
to  tell  them."  And  probably  he  thought 
he  got  an  incomplete  reply  when  he  was 
told  that  only  constant  practice  in  writing 
out  the  ideas  would  enable  him  to  get  them 
down  op  paper  intelligently.  The  way 
to  swim  is  to  put  your  hands  in  front  of 
you,  palms  outward  at  an  angle  of  45 
degrees,  force  them  back  and  repeat.  It's 
the  simplest  thing  in  the  world — and  yet 
people  drown  if  they  have  not  had  enough 
practice  in  swimming.  It  is  the  same  way 
with  writing.  You  must  write  until  you 
become  so  practiced  that  the  writing — 
the  expression — becomes  automatic  and 
all  you  have  to  worry  about  is  your  plot. 
This  is  not  a  reply  satisfactory  to  the 
average  would-be  writer  who  wants  to  be 
told  how  to  sit  down  and  be  a  good 
writer,  but  it  is  absolutely  and  positively 
the  only  way,  and  the  practice  work  must 
be  done  before  proficiency  is  arrived  at. 
Every  writer  who  has  made  a  name  since 
the  time  the  writing  tools  were  a  chisel 
and  a  hammer  has  had  to  practice,  and  it 
will  be  so  until  the  end  of  time.  If  you 
don't  like  the  idea  ask  yourself  who  you 
are  that  you,  of  all  the  world,  should  be 
exempt.  Then  go  to  work  and  get  your 
apprenticeship  over  or  you'll  sink  just  as 
aurely  "as  you  will  if  you  try  to  swim  on 
the    book   directions   only. 


or  nine  cents  in  postage.  This  advice  has 
been  printed  about  nine  thousand  times 
and  yet  people  still  persist  in  using  the 
sleazy  stuff.  Don't  do  it.  No  one  wants 
to  handle  sheets  so  thin  that  the  writing 
on  the  second  page  below  as  well  as  that 
on  the  first  under-page  shows  through. 
There  is  only  one  way  to  read  such  a 
script  and  that  is  by  putting  each  sheet 
on  a  plate  of  ground  glass  and  reading 
by  aid  of  transmitted  light — and  no  one 
is  going  to  go  to  all  that  trouble.  Lately 
we  told  a  correspondent  that  one  learned 
this  before  they  learned  to  write  real 
stories,  and  she  imagined  that  she  had 
been  insulted.  But  it's  a  fact.  You  must 
use  a   heavy  paper. 


Still    Bargains. 

There  are  still  bargains  in  copy  paper. 
The  other  day  we  picked  up  some  stuff 
for  three  dollars  a  ream  that  would  cost 
eight  dollars  in  regular  stock,  but  the 
man  wanted  to  get  rid  of  it  and  cut  the 
price.  If  you  live  in  a  city  watch  the 
wholesale  places  for  bargains  In  17x22- 
inch  stock  and  pay  a  little  to  get  it  cut 
to  the  proper  size. 


Paper. 


Be    Original. 

A  photoplay  editor  tells  us  that  follow- 
ing the  Lebaudy  shooting  he  received 
eight  stories  based  on  that  affair.  In 
the  old  days  he  would  probably  have  re- 
ceived a  hundred.  But  eight  are  too 
many,  for  a  company  has  only  to  turn  to 
the  newspaper  files  to  get  the  facts,  and 
it    has    its    own    continuity    man    to    make 


TECHNIQUE  OP  THE 
PHOTOPLAY 

By  Epes  Winthrop  Sargent 

A  book  replete  with  practical  pointers  on 
the  preparation  of  stories  for  the  screen, 
answering  the  hundred  and  one  questions 
which  immediately  present  themselves 
when  the  first  script  Is  attempted.  A  tested 
handbook  for  the  constant  writer  of  pic- 
ture plots.  "Stralght-from-the-shoulder" 
information  from  an  author  with  &  wealth 
of   real   "dollars-and-cents"   experience. 

By  Mail,  Postpaid,  Three  Dollars 
Published   and   For   Sale   by 

THE  MOVING  PICTURE  WORLD 

516  Fifth   Are.,  N.  Y. 

Schiller  Building,  Chicago. 
Wright  *   Cullender   Bldg.,  Loa   Angele*. 


March  29,  1919 

the  script.  The  thing  to  do  is  to  send  in 
the  story  before  it  happens — say  twelve 
months  before.  You  stand  a  better  chance 
that  way.  If  you  cannot  think  plots,  do 
not  get  the  idea  that  you  can  sell  the 
daily  papers  to  the  editors,  even  though 
you  may  fix  it  up  a  little.  Don't  wait  until 
a  tragedy  happens.  See  in  the  things 
about  you  the  tragedies  which  might 
happen,  gives  certain  added  facts;  then 
write  those.  That  is  what  you  get  paid 
for — to   anticipate   instead  of  follow. 


The   Synopsis. 

(Concluded   from   last   week.) 

The  Innkeeper,  startled  by  the  noise  up- 
stairs, pokes  his  head  through  the  broken 
panel.  He  is  amazed  to  find  the  good- 
looking  stranger  with  the  girl  in  his  arms 
that  the  other  man  had  wanted. 
Bobby  turns  to  him  for  a  moment. 
"You  will  find  him  out  in  the  hall  some- 
where. Cart  him  over  to  Camp,  'Spike' 
Brogan  will  fix  him  up.  I  don't  think 
he  is  going  back  to  the  city  tomorrow." 
The  next  afternoon  the  Briggs  house- 
hold is  acquiver  with  excitement.  They 
have  had  a  wire  from  Bobby.  He  is  safe. 
The  Doctor,  the  nurse,  a  new  valet,  the 
servants,  all  are  on  the  job,  with  ther- 
mometers, hot  water  bottles,  medicines 
and  what  not.  All  Bobby  has  to  do  is 
poke  his  head  through  the  door  and  fall 
back  into  the  life  of  coddled  luxury  for- 
ever after,  world  without  end,  Amen. 

Old  Barron  Briggs  sees  with  amaze- 
ment, his  only  son  bound  out  of  a  taxi- 
cab  and  assist,  of  all  persons,  Corinne 
Norris  to  alight.  In  his  eager  excite- 
ment he  almost  carries  her  up  the  steps 
and  into  the  house.  There  he  stands,  in 
the  midst  of  them,  strong,  virile,  vul- 
garly healthy.  His  sharp,  clear  laugh 
rings  out. 

"Dad,  this  is  my  wife!" 
It  is  like  a  thunderbolt.  The  next  ten 
minutes  Bobby  is  busy  with  the  ther- 
mometers, hot  water  bottles,  smelling 
salts,  reviving  Barron  Briggs,  his  wife,  the 
nurse,  the  Doctor  and  the  other  servants 
— so  the  preparations  were  useful  after  all. 
When  old  Barron  Briggs  recovers  con- 
sciousness, he  splutters  out  something 
about  the  blackmailers.  Bobby  laughs 
again. 

"Here  she  is — my  wife — the  beloved 
blackmailer." 

This   time   Briggs   joins   in   the   laugh. 
"I  said   it  was   worth   a  million   dollars 
to  have  you  cured,  Bobby — if  she  can  keep 
you   that   way,   she  can   blackmail   me  for 
life." 

"Call  up  father,  Bobby,  we  might  as 
well  make  a  regular  party  of  this." 

"I  won't  let  you  out  of  my  sight," 
laughs  Bobby,  and  putting  his  arm  around 
her,  he  leads  her  gently  to  the  little 
private  booth,  to  make  the  'phone  call. 
Here  they  can  have  a  little  privacy,  short- 
lived though  it  may  be. 

The  family  stares  after  them,  as  the 
door  of  the  booth  closes.  Inside,  they  hear 
muffled   laughter,    and — 

"Don't,  Bobby,  you  are  mussing  my  hair 
all  up." 

The  End. 


Don't  use  onion  skin  paper  just  because 
it   is   bo   nice   and    thin    that   it    saves   six 


There  Is. 

Don't  say  that  there  is  no  market. 
There  is  or  some  people  we  know  would 
be  starving  to  death.  There  is  a  market, 
but  there  is  no  longer  a  market  for  In- 
competent work.  It  goes  to  the  trained 
writers;  the  man  who  can  do  worth-while 
stuff;  who  can  write  stories  good  enough 
to  hold  the  attention  through  five  to  seven 
reels.  You  cannot  do  that  with  a  one  or 
two-reel  story  fatted  up  to  five  with  pad- 
ding. To  get  a  five-reel  story  you  must 
pad  a  two-reel  story  with  three  reels  of 
action  and  eight  reels  of  plot  interest.  A 
three-reel  story  must  be  twice  as  inter- 
esting as  a  two-reeler.  The  five  must  be 
still  more  intense,  for  the  action  must  go 
on  with  increasing  intensity,  and  you 
cannot  hold  the  interest  with  action  that 
stays  at  the  same  tempo.  You  must  have 
more  stuff,  both  as  to  physical  action  and 
plot   development. 


March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1811 


MUSIC   CUE   SHEETS   FOR  FILMS   OF  CURRENT  RELEASE 


"The  Probation  Wife." 

Released  by   Select   Pictures   Corporation — Six   Parts. 
Prepared  by  M.  Winkler. 
Thsme — Think,  Love,  of  Me   (Moderato),  Grey. 
1 — T.  We   beg  to   introduce.     1 :30.     Theme. 
2 — T.  I  understand  so  well.     2:25.     (Continue  to  action.) 
3 — T.  There  was  a  poor  little.     0  :45.     Weird  Oriental  Dance,  Levy. 
4 — T.  Peter  Marr,   a   rich  old.     1  :05.      (Continue   pp.) 
5 — S.  Young  man  with  violin.     2  :15.     Mysterious  Nights   (Valse  Dram- 
atique),  Berg. 
"Can   that  sob   stuff."     0:30.     Elegie-Massenet    (played  as  violin 

solo.) 
"What  do  you  want  to  marry?"     2:15.     Elegie-Massenet   (played 
with  orchestra.) 


6— T. 


7— T. 


8— T. 


2:50. 


Mysterious    Nights    (Valse    Dram- 

2:35.      Atonement    (3/4    Andante), 

Melody   (Moderato),  Kretschmer. 
(Continue  to  action.) 
Pizzicato   Misterioso,   Minot. 


1:55. 
2:35. 


Theme. 
Adagietto    (from   Symphonette 


2:45.      Visions     (Intermezzo     Char- 
3  :35.     Dramatic  Suspense,  Winkler. 


The    Vampire     (Dramatic), 


"And    so    you    see 

atique),   Berg. 
9 — T.  Then    another    life    opened. 

Zamecnik. 
10— T.  And  about  this  time.     0  :40. 
11— T.  A  break  for  liberty.     3:55. 
12— T.  That  afternoon  fate.     2:30. 
13 — T.  "Why,    you're    the    man." 
14 — T.  "And   so  happy,   healthy." 

Suite),  Berge. 
15 — T.  Beth    Mowbray    was    not. 

acteristic),  Buse. 
16 — T.  And  so  they  were  married.v 
17 — T.  As   time  went  on.     2  :30.     Theme. 
18 — T.  And    so,    thanks    to    Nina.      2 :00 

Levy. 
19 — T.  As   the   play   went  on.     2:10.     Valse   Divine    (Operatic   Medley), 

Rosey. 
20 — T.  Another   evening.      1:05.      (Continue    pp.) 
21— T.  At   the   Claridge.     4:50.     Theme. 

22 — T.  "This  is  our  dance."    3:45.     Sleeping  Rose  (Valse  Lento),  Borch. 
23 — S.  Interior   of   Automobile.     1:40.     Hunkatin    (half  time  one-step). 

Levy. 
24 — T.  The  next  day  at  three.     2:45.     The  Wooing  Hour   (2/4  Moderato 

Grazioso),   Zamecnik. 
25 — T.  Brace  up,  there  he  is  now.     2  :30.     Theme  ff. 
26 — T.  And    that    night.      1:20.      (Continue   to    action.) 
27 — T.  Huntley  only  wanted.     3:10.     Birds  and   Butterflies    (Intermezzo 

Capricioso),  Vely. 
28— Theme   (until  end.)     3:00. 

"The  World  to  Live  In." 

Released    by    Select    Pictures    Corporation — Five    Reels. 
Prepared   by   M.   Winkler. 
Theme — Leno  Allegro    (From  Symphonette  Suite),   Berge. 
1 — t.  "To  Think  of  your  Friend."     4:00.     Valse  Divine    (Valse  Class- 

ique),  Rosey. 
2 — T.  At   the    close   of    the    friends.     2 :45.      Babillage    (Allegretto    In- 
termezzo),  Castillo. 
3 — T.  Do  you  still  play.     2:45.     Theme. 
4 — S.  Rita   at   piano.     0:20.      (Orchestra  tacet). 

5 — T.  The  tinpanner's  working  day.    0:45.     (Piano  improvise  to  action). 
6 — T.  Pretty  girl  your  new.     3:35.       Doloroso    (Moderato),  Tobani. 
7 — S.  Close    up    of    phonograph    record.      1 :25.      Sparklets    Intermezzo 

(Moderato),   Miles. 
8 — T.  But  despite  his  father's.    0:25.     (Pathetic  composition). 
8 — T.  But   despite    his    father's.      0:25.         (Pathetic    composition),    (to 

be  produced  on  the  phonograph). 
9 — T.  You've    got    quite    the    wrong.      3 :50.      May    Dreams    (Moderato 
Romance),   Borch. 
10 — T.  When  a  girl  is  a  tinpanner.     2  :55.     Theme. 

11 — T.  Mrs.  Billings  has  been.  3:55.  Norma  (Melodious  Waltz),  Luz. 
12— T.   In    the    small    hours.      3:45.      At   Twilight    (Moderato    Romance), 

Golden. 
13 — T.  Knowledge    of    young    Oliversons.      2:45.      Morning    (Dramatic), 

Grieg. 
14 — t.  But  there  are  moments.     2:45.     Romance   (Moderato),  Karganoff. 
15 — S.  Close  up  of  piano   player.     2:05.     Golden  Youth    (Valse  Lento), 

Rosey. 
16 — T.  "Shall    I    see    you    again?"      0:35      (Piano    Solo,    improvise    to 

action). 
17— S.  Rita  crying.     2:45.     Theme. 

18 — T.  At  Atlantic  City.     1 :15.     Pathetic  Andante,  Vely. 
19 — t.  "Rita,   I  can't  be  happy."     3:10.     By  the  River   (12/8  Moderato 

Romance),  Morse. 
20 — T.  Meanwhile  the  sentimental.     1  :15.     Love  Theme,  Lee. 
21 — T.  Glad  your  headache.    4:45.    After  Sunset  (Moderato),  Pryor. 
22 — T.  That  evening.     1 :35.     Theme. 

23 — T.  This  is  a  queer.  4:00.  Valse  Moderne  (Valse  Moderato),  Rosey. 
24 — T.  Why,  Ida,  what  are  you.  4:25.  L'Adieu  (Dramatic),  Favarger. 
25 — T.  Make    New    York    as    fast.      2 :45.      Bleeding    Hearts    (Andantino 

Sentimento),    Levy. 
26 — T.  "I   suppose  you  are  through."     3:45:     (Railroad  effects),  Tragic 

Theme    (Pathetic),    Vely. 
27— T.  I  came  to  tell  you.     2:30.     Adagietto   (From  Symphonette  Suite), 

Berge. 
28 — Theme.     2:40.      (Until   end). 

"Children  of  Banishment." 

Released    by   Select   Pictures    Corporation. 
Prepared  by  M.  Winkler. 
Theme — Bleeding  Hearts   (Andantino  Sentimento). 
1 — T.  Dick   Bream,   foreman.     1 :05.     Theme. 
2 — T.  Mr.  Allen  Mackenzie  and  his  wife.     1:45:     Mountain  Song  (from 

Mountain   Music  Suite),   Borch. 
3 — T.  R.  E.  Hill  of  the  Arm.     4:15.     Dramatic  Recitative,  Levy. 


4 — T,  Dan   Silver  knocked  out.     2  :14.     Dramatic  Suspense,   Winkler. 
5 — T.  Pay    Day.      3:30.      Lento    Allegro    (from     Symphonette    Suite), 

Berge. 
6 — S.  Close-up     of     strangers     on     porch.       1 :25.       Dramatic    Agitato, 

Hough. 
7— S.     The  fight.     1 :15.     Theme. 
8 — S.  Interior    of    room    in    boarding    house.       :45.      Agitato    No,    69, 

Minot. 
9— T.  We   are  gypsies   of.     2:10.     Dramatic  Narrative,   Pement. 
10 — T.  Come  over  tonight.     3  :45.     Love  Theme,   Lee. 
11 — T.  Allen  leaves  for  land  office.     2  :25.     Theme. 

12 — T.  Allen   beats  out  Hill's  agent.     2  :55.     Birds  and   Butterflies    (In- 
termezzo Capricioso),  Vely. 
13— T.  Will  you  come  back.     3:50.     Le  Retour   (Allegro),  Bizet. 
14 — T.  He  is  my  husband.     3:55.     Sinister  Theme,  Vely. 
15 — T.  Winter  finds  the.     1 :35.     Theme. 

16 — T.  Dick   and   Allen   go   to   inspect.     2  :25.     Sunrise   on   the  Mountain 
(from    Mountain    Music    Suite),    Borch.      (Tympany    roll    ff, 
during   fall   of  tree.) 
17 — T.  Every    demonstration    for.      2 :45.      Forest    Whispers     (Moderato 

Gavotte),  Losey. 
18 — T.  Hill  and  Burchard  plan.     1 :25.     Theme. 
19 — T.  The   first   delivery.     2 :30.     Half   reel   hurry,   Levy.      (Begin    pp. 

then  to  action.) 
20 — S.  Phonograph   action.      :35.      (Continue  pp.   to   action.) 
21 — T.  Something    is    wrong   with    Bream.      1:20.      Popular   number    (to 

be  played  on  phonograph). 
22 — S.  Bream  leaves.     1 :30.     Another  popular  number  on  phonograph. 
23 — S.  Allen  falls  into  stream.     2:30.     Woodland  Whispers    (Moderato) 

Czibulka. 
24 — S.  Close-up  near  fire.      :40.     Furioso  No.  60,  Shepherd. 
25 — T.  I  brought  him  back  to  you.     1 :50.     Theme. 
26— Continue  ff.      :25.     (Until  the  end.) 

"The  Little  White  Savage." 

Released  by  Bluebird  Photoplays,  Inc. — Five  Reels. 
Prepared   by   Benj.   Laietsky. 
Theme — In  the  Land  of  the  Beginning,  Clark  and  Meyer. 
1— T.  The   great  K  &   L  Shows.     3:30.     Spirit  of  Independence,   Holz- 

man. 
2— T.  "Well,  if  it  isn't."     2:15.     Beautiful  Ohio   (Valse),  Earl. 
3 — T.  "We  met  aboard."     3:00.     Sea  Song  No.  15  (Moderato),  O'Hare. 
4 — T.  The   inhabitants   were.     2:30.     Pastel   Minute    (Allegro  GIocoso), 

Paradis. 
5— T.  "Cannibals."     1 :00.     A.   B.   C.   Dramatic   No.   16    (Andante   Mis- 
terioso),  Luz. 
6 — D.  Naughty  meets  Kerry.     2  :00.     Theme. 

7 — D.  Colonists  leave  huts.     1:00.     Amaryllis    (Moderato),   Gys. 
8 — D.  Naughty  spies  Kerry.     2  :30.     Theme. 

9 — T.  As  a  side  show.     2:00.     Valse  Lente.     Op.  17.     (No.  2),  Schuett. 
10 — D.  Sailors  dancing.     1:00.     Salior's  Hornpipe   (Moderato). 
11 — D.  Naughty  and  Kerry  leave  hut.    2  :30.    Theme. 
12 — T.  Nowhere  to  go.     1:00.     Album   leaf    (Andantino),   Cue. 
13 — t.  Wonderful   tales.     1 :00.     Theme. 
14 — T.  For  a  thousand  years.     1:15.     Told  at  Twilight    (Moderato  Can- 

tabile),  Huerter. 
15 — T.  When  the  ancient  village.     4:00.     Souvenir   (from  Gypsy  Suite), 

German. 
16 — T.  Two  days  later.     1 :00.     Spirit  of  Independence  March,  Holzman. 
17 — t.  Not  to  bore  you.     1:30.     Melody  in  G  Flat  (Moderato  Cantabile), 

Cadman. 
18 — T.  Subject  of   their.     1 :30.     Roamin'   in   the   Gloamin',   Lauder. 
19 — T.  Let  us   go.     3:00.     Melodie    (Andante  Cantabile),   Huerter. 
20 — T.  Afraid   to  Exhibit.     1  :30.     Spirit  of  Independence,  Holzman. 
21 — t.  Well,    if    it    ain't.      1:30.      Romance    of    the    Rose     (Andante), 

Trnkaus. 
22 — T.  In  the  cold,  gray  dawn.     4:00.     Melodie   (Adagio),  Rachmaninoff. 
23— D.  Peter    and    Naughty    enter.      2:30.      Mysterioso    No.    16    (Molto 

Moderato),   Langey. 
24 — T.  You  have  been  drinking.     1  :30.     Theme. 
25— T.  John   Rever's  ride.     3:00.     Prelude    (Allegro),   Jarnefelt. 
26 — D.  Church   elders   knock.     3:00.     Mood  Pensive,   Applefield. 
27—T.  Then,  you  object.     2:45.     Kunihild    (Andante  Serioso),  Klstler. 
28 — T.  For  the  last  time.     2  :00.     Andante  Cantabile,  No.  14,  O'Hare. 
29 — T.  Before    this    goes    further.      1:30.      Lento     (Molto    Expressivo), 

Tours. 
30_T.  "Why  art  thou  sad?"     1:15.     Theme. 

31— D.  In  front  of  tent.     1 :00.     Spirit  of  Independence,  Holzman. 
32— D.  Kerry  and  naughty.     1:00.     Theme. 

"A  Taste  of  Life." 

Released  by  Bluebird  Photoplays,   Inc. 
Prepared  by  James  C.  Bradford. 
Theme— I'll  Say  She  Does  (4/4  Fox  Trot),  De  Sylvia. 
1 — At  Screening.     Cherry  Blossoms   (Moderato),  Friml. 
2— t.  Kitty  Dillingham.     3:00.     I  Hate  to  Lose  You   (Fox  Trot),  Gott- 

ler. 
3 — T.  The  Jonas  Collamore.     4 
4 — T.  This  is  Maundell.     1  :15. 
5 — D.  Mrs.     Dillingham     enters 
(Allegretto),  Qulnn. 
G— T    A  great  idea.     1:30.     Little  Flirt   (Moderato),  Bendix. 
7— D.  Jonas  Collamore.       1:15.     Comic  Hurry  No.  7   (Allegro),  O'Hare. 
8— T.  I'll  drop  in.     3:15.     Theme. 
9_T.  "Would  you  join  me?"     1:30.     Laughing  Eyes   (Allegretto),  Sll- 

berberg. 
10— D.  They  enter  cafe.     1 :00.     Theme. 

11— T.  I   must   telephone.     1:15.     Perplexity    (Allegretti   Grazioso),   Mc- 
Lellan. 


00.     Al  Fresco   (Rubato),   Etienne. 
Misterioso  No.  2   (Moderato),  Minot. 
home.       1 :00.       Souvenir     de     Venise 


1812 

12— T. 

13— D. 
14— D. 

15— D. 

16— T. 
17— T. 
18— D. 

19— D. 

20— T. 
21— T. 
22— D. 
23— T. 

24— T. 
25^T. 
26 — T. 

27— T. 

28— T. 


THE     MOVING    PICTURE    WORLD 


March  29,  1919 


I  ordered  one  of  those.     3  :00.     Theme. 

They  enter  auto.     2  :00.     Allegro  No.  1,  Minot. 

They    arrive    at    road    house.      1:30.      Little   Trifler    (Moderato), 

Barnard. 
Sleuths    arrive.      2:30.      I'm    Always    Chasing    Rainbows    (Mode- 
rato),  Carrol. 
Open  that  door.     1  :00.     Furioso  No.  2  (Allegro  Assai),  Langey. 
So,   there   is   a  woman.     3 :00.     Appassionato  No.   47,   Berge. 
Mr.    Collarmore    arrives    home.       :30.      Sympathy    (Valse    Lento) 

(chorus  only),  Friml. 
Mr.    Dillingham    enters   his   house.     3 :00.      I    Hate   to   Lose   You, 

Gottler. 
"Why  a  pin  stuck  me."     4:00.     Le  Retour  (Allegro),  Bizet. 
"Will  you  take  me  out?"     1:00.     I  Hate  to  Lose  You,  Gottler. 
Mrs.   Collarmore.      1  :30.     Appassionato  No.   40,   Borch. 
"We're  closin'  in  on."     1:45.    Misteroso  No.  16  (Molto  Moderato), 

Langey. 
"I've  come  to  apologize."     2 :00.     Theme. 
Nothing  to  do.     2  :30.     I   Hate  to   Lose  You,  Gottler. 
The    next    afternoon.      3  :av.      Dramatic    Andante    No.    32    (Molto 

Moderato),   Berge. 
"So,  that  is  why?"     2:00.    I'm  Satisfied  to  Step  Aside  (Fox  Trot), 

Gilvert  &  Donaldsou 
End  of  a  perfect  day.     1:00.     A  Perfect  Day   (Moderato),  Bond. 


"Johnny  on  the  Spot." 

Released  by  Metro  Pictures  Corporation — Five  Reels. 

Prepared  by  S.  M.  Berg. 

Theme    for    Johnny    Rutledge — Scherzetto     (from    Symphonette    Suite), 

Berge. 

1 — T.  In    marked    contrast    Miss    Ann.      4 :00.      Frills    and    Furbelows 

(Rondo  Rococo),  Crespi. 
2 — T.  "The  trouble  with  you."     1  :00.     Theme. 
3 — T.  The    law    office    of    Judge    Martin.     3:45.      The    Shepherd's    Pipe 

(Allegretto  Moderato — from   Romantic   Suite),   Gregh. 
4 — T.  "Rubbish."       2  :45.       Remembrance     (Romance     Moderato— from 

Romantic   Suite),    Schumann. 
5 — T.  "Sympathy  won't  pay."     3:45.     Third  Barcarolle    (Characteristic 

Moderato),  Rubenstein. 
6 — T.  "What's  the  use  of  having?"     2:30.     Theme. 
7 — T.  "The    bank    was    closed."      1:15.      Thoughts    (Andante    Triste), 

Crespi. 
8 — T.  About    the    only   thing    in    favor   of.     3 :00.     Lively   popular   rag 

(piano  only  according  to  action). 
9 — T.  "All   you    do   is   wear."     3:00.     Me-ow    (Characteristic   novelty), 

Kaufman   (piano  only  according  to  action). 
10 — T.   "Next    time    you."      2:00.      Vision     (Intermezzo    Characteristic), 

Buse. 
11 — T.  Johnny's  ten  had.     2  :45.     Theme. 

12— T.  "I    chanced    across."     3:45.     Venetian    Barcarolle    (Grazioso   In- 
termezzo), Golden. 
13— T.  But    Dr.    Phaker    found.      2:30.      Movie    Rag     (Characteristic), 

Zamecnik. 
14 — T.  "Tell    me    brother."      3:15.      A    La    Mode    (Popular    One-Step), 

Rosey. 
15 — T.  "I'm  looking  for  a."     2:30.     Perpetual  Motion   (Allegro  Agitato), 

Borch. 
16 — T.  At  Castle  bungalow    (telephone  bell).     3:30.     Norma    (Melodious 

Waltz),  Luz. 
17 — t.  A  half  hour  before.     2  :30.     Theme. 
18— T.  "There's    only    one    way"    (telephone   bell).      3:00.      At    Twilight 

(Moderato   Romance),    Golden. 
19 — t.  "Something's   up."     2:45.     Western    Intermezzo    (A.    B.    C.    Dra- 
matic Set  11),  Luz. 
20 — T.  "A  minister  will  be  here  in." 

Dramatic  Set  11),  Luz. 
21 — T.  "If  you  make  a  break."    3  :30. 

Lugi. 
22— T.  "Take   it  easy,  Johnny."     1:30.     Theme    (until   end). 

.    "It's  a  Bear." 

Released  by  Triangle  Film   Corporation. 
Prepared  by  M.   Winkler. 
Theme — Comedy  Allegro   (Characteristic),  Berg. 
1_T.  Orlandos    absent-minded.      2:55.      Intermezzo    (Allegretto),    Puer- 

ner. 
2— t.  "While  business  holds."     1:55.     Visions    (Intermezzo   Character- 
istic), Buse. 
3 — T.  Courageous  insects.     1 :15.     Continue  ft. 
4 — T.  East  goes  west.     3  :45.     Theme. 

5— T.  Letter-box,     Wyoming.       1 :20.       May     Dreams     (Moderato     Ro- 
mance),  Borch.  . 
6— T.  The    hired    hands    figured.      1  :05.      Wild    and    Woolly    (Western 

Allegro),   Minot. 
7_T.  "Boys  this  is  the  new."     3  :00.     Sinister  Theme,  Very. 
8 — T    "You    can    pull    that."      3:10.      Theme. 

9— S    Children  bathing.     2:35.     Savannah    (Popular  One-Step),  Rosey. 
10—T.  "No  shooting:   think  of."     2:00.     Impish  Elves   (Winsome  Inter- 
mezzo),  Borch. 


3:00.     Western  Hurry   (A.  B.  C. 
Western  Galop  (A.  B.  C.  Set  11), 


11— T. 
12— T. 
13— T. 
14— T. 


Do  you  think  you  will  like.     1  :35.     Comedy  Hurry    O'Hare 
"Force  of  habit  was."     2:40.     Hunkatin    (comic  one-step),' Levy. 
A  saloon   is  no  place  for.     2 :25.     Theme. 
Anybody  can  bluff  once.     3  :50. 


Rosey. 

15 — T.  Sea  Cook — Nobody  could  ride, 
termezzo  Capricio),   Vely. 
Why,  this  seems  like  a  nice.' 


Golden  Youth   (Valse  Moderato), 
2:50.     Birds  and  Butterflies   <In- 


( Watch 
Lento), 

Levy. 


16 — T.  "Why,  this  seems  like  a  nice."     2:55.     Theme. 

17— T.  The  third  trap.     1  :35.     Galop  No.  7,  Minot. 

18— T.  Plans  for  the  bear  hunt.     1:45.    Three  Graces  (Allegro),  Herman 

19 — T.  His  new  toy.     1:45.     (Continue  pp.) 

20 — S.  Boys    unsaddle    horses.      1  :50.      Hurry    No.    33,    Minot 

shots). 
21— T.  This    bear    isn't    stuffed.      1 :55.      Valse    Divine     (Valse 

Rosey. 
22— T.  Who's  the  tenderfoot?     3:30.     Sinister  Theme,  Vely. 
23 — T.  Pete  and  Slim,   Texas  cow-punchers.     1  :10.     Theme. 
24 — T.  Boss,  you'd  better  get.     1:15   (continue  pp.). 
25— T.  Cogney  figured   things.    3.20.     Hurry    (Half-reel   Hurry), 
26 — T.  You  developed  into  a.     2  :40.     Dramatic  Recitative,   Levy. 
27— Theme.       :50.      (Until   the   end.) 

"A  Heart  in  Pawn." 

Released   by   Exhibitors-Mutual — Five   Parts. 

Prepared  by  Joseph  O'Sullivan. 

1— Introductory  titles.     1:30.     A  Night  in  Japan   (Poco  Allegretto— No. 

1  Suite),  Braham. 
2 — T.  When  hills  are  glorious  in  the  rays.     3  :00.     A   Japanese  Sunset 

(Largo — Adagio — Andante — Descriptive) ,    Deppen. 
3— T.  The  Tea  House  offers  a  solution.     2  :00.     Veil   Dance,  Friml. 
4 — T.  And  then  when  the  wishing  moon  hangs.     3  :00.     One  Fine  Day — 

Madame  Butterfly  (Andante  Expressivo),  Puccini. 
5 — T.  The  New  Year  finds  Toyama      1 :45.     Japanese  Reverie   (Andan- 

tino),  Bartlett. 
6 — T.  Dr.    Stone   Professor  in.     3  :00.      Russian   Romance,    Friml. 
7 — T.  "This  is  my  daughter."     :45.     Amaranthus,  Gilder. 
8 — T.  While    in    far    away    Japan.      2:30.      In    a    Chinese    Tea    Room 

(Allegretto  Characteristic),   Langey. 
9 — D.  When  Sada  sinks  to  floor.     2  :45.     One  Fine  Day,  Pucctnl. 
10 — T.  "She  refuses  to  go  with  me."      :45.     Robespierre  Overture   (An- 
dante Agitato),  Lltolff. 
11 — T.  At  the  end  of  the  first  college  term.      :4o.     Jazz  selection. 
12 — T.  "Next  on  the  program."     1 :15.     Streets  of  Cairo. 
13 — D.  When  dancer  removes  wig.      :45.     Popular  One-Step. 
14 — D.  When    Japanese    letter    is    shown.      1:45.      Nipponese     (Japanese 

Dramatic   Theme),   O'Sullivan. 
T.  There   is   nothing   wrong.       :45.      (a)    Lento   Andante.      (b)      Andante 

Appassionato. 
IS — T.  A  tiny  spark  of  happiness.     2  :00.     Elegie,   Massenet. 
16 — T.  Heredity.  2:00.  Anathema — "Eliland"    (Adagio  con  moto),   Felitz. 
17 — D.  Dr.    Stone    and    Emily    in    Auto.      2 :45.      Valse    Triste    (Lento) 

Sibelius. 
18 — T.  Dr.     Stone     proves     his     theory.       3:15. 

Dramatic  Moderato)    Svendson. 
19 — T.  And    eventually    with    marriage.      4 :30. 

Japanese  Allegretto)    Shelley. 
20 — T.  The  Lecturer.     2  :00.     Largo — "New   World   Symphony" — Dvorak. 
21 — D.  Close-up.     Sada  recognizing  Toyama.     3  :45.     Humming  Chorus — 
"Madame   Butterfly."      Puccini. 
T.   "Dismiss    these    people"     (Moderamente    mosso). 
22 — T.   "Don't  go — she  must  have — ."     3  :00.     One   Fine   Day.     Puccini 
23— T.  Where   we   love   Is    home.       :30.      Nipponese    (A)     (Dramatic   An- 
dante),   O'Sullivan. 
24 — D.  Koma     and     dog.       1 :00.       Three    Little     Maids    from     School — 

"Mikado"    (Characteristic   Japanese   Allegretto),    Sullivan. 
25 — T.  "Don't  you  think  I'm  cute."    1 :45.     Berceuse,   Iljinsky. 
26 T.  The   night   bird.       :30.      Nipponese    (A)     (Lento-Andante),    O'Sul- 
livan. 
D.  When  guard  rushes  in.      :45.     Same    (B)    Andante  Appassionato. 
D.  Sada   running   out   of    prison.       :45.      Same    (C)    Allegro   Agitato. 

27 D.  Close-up   Toyama   and   Emily.     1 :45.     Dramatic   Agitato   No.    43 

(Allegro),    Borch. 
98_d    Clo=e-up   of   Toyama   and   Child.      1  :30.    Berceuse,  Ijinsky. 
29— D.  Sada     getting     out     of     boat.        :45.       Nipponese     (-C)      (Allegro 
Agitato),    O'Sullivan. 
T.  "Sada!"      Toyama    and    Sada.      1:00.      Same    (B)    Andante    Ap- 
passionato. 
30— D.  Emily  playing  violin.      :45.     One  fine  day.     Puccini. 
31_D.  When   guards  are  seen.      :30.     Allegro  Agitato. 
32— D.  Close-up   of    Sada.    Toyama    and    child.      1 :45.      Butterfly  s    Fare- 
well   (Andante    Sostenuto — Lamentoso),    Puccini. 
33— D.  When    Sada    sees   the   guards.      1  :00.      Dramatic   Tension    No.   44 

(Agitato),   Borch. 
34_D.  Toyama    pi<*s   up    sword.      1:45.      Nipponese    (BV    (Andante   Ap- 
passionato),   O'Sullivan. 
35—  D.  Toyama    walks    out    of    shrine    room, 
end),    Puccini. 


Romance     (Andante — 
Fuji    Ko     (Descriptive 


:45.      One    Fine    Day    (to 


d^SBs* 


THE  WORLDS  STANDARD  THEATKFOKGMiS, 


SEEBURG 


QuiomaUc 


'roans 


JPSEEBBRGflANOCO' 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1813 


EASTMAN  FILM  IS  NOW  EDGE  NUMBERED 

Recent   Improvement  Expedites  Assembling  Scenes 
and  for  Reordering  in  Making  Necessary  Repairs 


T 


HE  Eastman  Kodak  Company  has 
just  made  an  important  improve- 
ment in  its  perforated  negative 
motion  picture  film,  and  hereafter  all 
negative  stock  perforated  by  that  com- 
pany will  be  furnished,  without  extra 
cost,  with  consecutive  edge  numbers, 
one  foot  apart,  which  will  appear  upon 
development  on  the  opposite  edge  from 
the  usual  words,  "Eastman  Kodak." 

By  a  simple  change  in  the  printing  ma- 
chine, which  is  accomplished  by  cutting 
a  slit  5/64ths  of  an  inch  wide  on  the 
left  side  of  the  aperture  plate,  the  meas- 
uring numbers  can  be  printed  and  made 
to  appear  on  the  edge  of  the  finished 
positive.  The  figures  will  run  from  0 
to  99999  before  being  duplicated. 

The  advantage  of  this  system  of  con- 
secutively registering  the  footage  of 
the  negative  and  positive  is  in  its  ap- 
plication to  the  final  cutting  and  as- 
sembling of  the  successive  scenes  which 
portray  or  carry  out  the  action  of  the 
story,  and  in  addition  will  be  invaluable 
when  selecting  scenes  for  duplicate 
prints   or   re-orders   for  making  repairs. 

The  method  of  locating  the  portion  or 
portions  of  each  negative  scene  to  be 
used  for  final  printing  has  been  here- 
tofore to  compare  the  negative  with 
such  marks  or  checks  as  have  been 
placed  on  the  positive  after  decision  on 
the  action  and  footage  to  be  used,  has 
been   determined  by  projection. 

This  method,  aside  from  being  slow 
and  tedious,  particularly  in  the  cutting 
and  assembling  of  large  productions, 
also  entails  frequent  and  often  serious 
damage  to  the  negative,  due  to  the 
image  becoming  scratched  or  otherwise 
marred  as  the  result  of  constant  han- 
dling when  comparing  the  negative  with 
the  positive. 

Eastman  edge  numbered  perforated 
negative  motion  picture  film  materially 
cheapens  and  simplifies  the  cutting  and 
assembling,  and  also  does  away  with  the 
possibility  of  selecting  the  wrong  scene, 


particularly  if  selection  has  to  be  made 
from  among  several  re-takes.  For  ex- 
ample: scene  No.  15  begins  with  footage 
figures  26530  and  runs  thirty-six  feet  to 
26566.  If  re-takes  are  made  on  the  same 
roll  the  numbers  will  be  higher  or  possi- 
bly run  into  a  new  roll  having  entirely 
different  numbers :  as,  for  instance, 
thirty-six  feet  from  8216  to  8252. 

When  it  has  been  decided  to  use  a 
particular  scene  and  the  first  print  has 
been  made,  it  is  then  only  necessary  to 
rewind  the  negative  of  that  scene  to 
find  the  footage  numbers  which  have 
been  marked  or  checked  on  the  posi- 
tive of  that  scene  as  described  above, 
and  thus  quickly  arrive  within  the  space 
of  one  foot  of  the  point  at  which  it  has 
been  decided  to  cut  the  action.  In  other 
words,  it  is  simpiy  a  case  of  following 
the  figures  even  though  the  action  car- 
ries through  several  rolls  each  bearing 
entirely  different  figures.  This  notable 
improvement  will  be  supplied  without 
extra  charge  on  all  negative  film  per- 
forated by  the  Eastman  Kodak  Com- 
pany. 


Independent  Sales  Starts 
Campaign  on  Unit  Program 

INDEPENDENT  SALES  CORPORA- 
TION, of  which  Frank  Hall  is  presi- 
dent and  executive  head,  and  through 
which  the  Rothapfel  Unit  Program  will 
be  distributed  to  the  exhibitor,  the  phys- 
ical distribution  of  which  product  is 
handled  by  the  Film  Clearing  House,  is 
laying  specially  prepared  plans  to  in- 
sure the  best  possible  service  to  the 
exhibitor  in  placing  the  Rothapfel  Unit 
Program  in  his  theatre  and  before  the 
public.  Mr.  Hall  opens  his  first  battery 
of  aggressive  campaigning  in  this  con- 
nection by  dispatching  two  well-known 
men  in  the  exploitation  field  to  the 
door  of  the  exhibitor  to  blaze  the  trail 
for   the   Unit    Program. 

Charles  L.  Schwerin,  one  of  the  prom- 
inent independent  men  in  the  Middle 
West,  who  is  manager  of  Independent 
Cleveland  brancn  and  Leon  J.  Ruben- 
stein,  who  has  specialized  on  exploita- 
tion methods,  are  the  two  selected  to 
carry  out  these  plans. 

Mr.  Schwerin,  after  three  days  spent 
at  the  New  York  office,  left  for  Cleve- 
land, from  whicn  place  he  will  go  to 
Boston  on  the  first  lap  of  his  trip  which 
will  carry  him  to  every  important  cen- 
ter from  Boston  to  Richmond,  covering 
the  Eastern  territory.  Mr.  Rubenstein 
left  New  York  last  week  for  Chicago 
and  will  work  from  there  down  through 
the  Middle  West  to  Dallas. 

Lynn  S.  Card,  general  sales  manager 
of  Independent  Sales  and  Harry  P. 
Diggs,  business  manager  of  Rothapfel 
Picture  Corporation,  are  looking  after 
the  New  York  end  of  this  campaign. 


George  Eastman 

On  Whose   Film   the  Movie  Stars  Twinkle. 


"Fatty"  Arbuckle   Back   in   Los  Angeles. 

"Fatty"  Arbuckle  is  back  in  Los 
Angeles  again  without  apparently  hav- 
ing lost  any  weight  despite  his  hurried 
trip  to  and  from  New  York. 

Fatty  has  already  begun  work  on  his 
next  comedy  for  Paramount,  to  be  called 
"The  Bank  Clerk."  Molly  Malone,  an 
exceedingly  pretty  and  vivacious  girl, 
will  have  the  feminine  lead. 


Molly  Malone 

Who  Will  Capitivate  with  Fatty  Arbuckle 
in  His  Next  Paramount  Comedy. 

Abrams  Makes  Rapid  Sales 
on  Beban  State  Rights  Film 

HIRAM  ABRAMS  is  at  present  add- 
ing other  laurels  to  his  achieve- 
ments in  the  motion  picture  indus- 
try by  the  rapidity  with  which  he  is  sell- 
ing "Hearts  of  Men,"  the  first  picture 
George  Beban  offered  to  independent 
buyers.  Following  the  record  establish- 
ed in  selling  Mack  Sennett's  latest  fea- 
ture-comedy, "Yankee  Doodle  in  Berlin," 
for  the  entire  country  within  ten  days, 
he  is  approximating  this  achievement  in 
the  disposal  of  his  latest  picture,  and 
the  last  one  with  which  he  will  be  en- 
gaged before  assuming  the  general  man- 
agership of  the  United  Artists  Distrib- 
uting   Corporation. 

Immediately  after  the  first  announce- 
ment of  the  availability  of  "Hearts  of 
Men"  for  the  state  rights  plan,  Mr. 
Abrams  closed  sales  for  Illinois  and  the 
Pacific  Coast  States,  and  has  negotia- 
tions for  every  other  territory  in  the 
country  developed  to  such  a  point  that 
it  appears  all  rights  will  be  disposed  of 
within  the  next  few  days. 

George  Beban,  who  has  been  described 
as  "the  artist  with  a  soul,"  during  his 
long  association  with  Paramount  Pic- 
tures contributed  many  notable  charac- 
terizations to  the  screen. 

A  trade  review  of  the  picture  is  soon 
to  be  conducted  by  Mr.  Abrams.  Sol 
Lesser  bought  the  rights  for  the  Pacific 
Coast    States. 


Hector  V.  Sarno   Engaged. 

Hector  V.  Sarno's  appearance  in  the 
cast  of  Rex  Beach's  "The  Crimson  Gar- 
denia," now  being  produced  at  the  Gold- 
wyn  studios  under  the  direction  of 
Reginald  Barker,  proves  that  the  nov- 
elist never  forgets  a  promise.  Sarno 
played  the  vaquero  in  the  author's 
"Heart  of  the  Sunset,"  and  his  capital 
work  elicited  the  promise  that  he  should 
appear  in  every  Rex  Beach  play  into 
which  his  strong  personality  would  fit. 


Subscribing  to  Moving  Picture  World  at 
$3  the  year  is  a  matter  of  great  saving  over 
purchasing  zveekly  at  15  cents  the  copy  from 
neivsdealers.  There  is  a  saving  of  $4.80— 
and  you  get  your  magazine  regularly. 


1814 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


\&QsCXZJP&C?Q*rl& 


Live   News   from   Everywhere 


I 


Iftffl  S&  )VW.  JMt  >M  MUMUt&MUMl'&SCMl  JM(  jg  ft<j(  )Mt  M  IW(  m  1MUM  M(  fttfl  Wl  M.  hffmfm 


TORONTO  ENTHUSES  OVER  SPORT  FEATURE 

Films  of  Inter-Allied  Boxing  Tournament  Shown 
to    Great    Crowds    of    Civilians    and    Soldiers 


THE  first  run  of  the  special  sport  pic- 
ture, The  Inter-Allied  Boxing  Tour- 
nament, consisting  of  views  of  the 
great  naval  and  military  boxing  meet  at 
Albert  Hall,  London,  Eng.,  in  January,  was 
given  at  Massey  Hall,  the  largest  audito- 
rium ir  Toronto,  during  the  week  of 
March  10,  and  the  picture  made  a  hit  from 
the  start.  On  the  first  day,  Jule  and  J.  J. 
Allen,  who  imported  the  picture  to  Can- 
ada, entertained  800  convalescing  soldiers 
from  various  Toronto  military  hospitals 
to  a  presentation  of  the  release.  The  pic- 
ture received  splendid  advance  handling 
by  Walter  Greene,  the  publicity  manager 
of  the  Allen  Theatrical  Enterprises,  and 
the  feature  aroused  a  lot  of  talk. 

Dallyn  Royal's   New   Manager. 

Douglas  Dallyn,  formerly  treasurer  of 
the  Temple  Theatre,  Hamilton,  and  later 
treasurer  and  assistant  manager  of  the 
Allen  Theatre,  Toronto,  has  been  ap- 
pointed manager  of  Allen's  Royal  Thea- 
tre, Toronto,  one  of  the  latest  suburban 
theatres  of  Toronto  to  be  acquired  by  the 
Aliens.  Mr.  Dallyn  is  also  closely  asso- 
ciated with  activities  at  the  head  office 
of  the  Allen  Theatrical  Enterprises. 
Canadians   to    See   "Revelation." 

Months  and  months  ago  the  Ontario 
Moving  Picture  Censors  decided  that  the 
people  of  the  Province  of  Ontario  would 
not  see  Alia  Nazimova  in  "Revelation." 
After  seeing  the  great  actress  in  "Toys  of 
Fate,"  "Eye  for  Eye,"  etc.,  the  Ontario 
board  undoubtedly  warmed  up  to  her  por- 
trayal of  emotional  roles  with  the  result 
that  "Revelation"  has  been  approved.  It 
is  due  to  be  presented  at  the  Regent  Thea- 
tre,  Toronto,  in  a  few  weeks. 

Lennon    Returns    to    Universal. 

J.  R.  Lennon,  of  Toronto,  is  back  with 
his  old  love — the  Canadian  Universal.  Len- 
non worked  up  with  the  latter,  after  he 
had  served  his  apprenticeship  as  a  pro- 
jectionist and  exhibitor,  until  he  became 
Ontario  branch  manager  of  the  Universal. 
Then  he  switched  to  the  Exhibitors'  Film 
Distributing  Company  last  summer,  but 
now  he  is  back.  This  time  he  is  sitting 
at  the  desk  marked  "Specials"  and  he  is 
looking  after  the  exploitation  of  Jewels 
and  special  releases. 

New  Danforth  a  Dandy. 

One  of  the  most  pretentious  suburban 
theatres  In  Canada  will  be  Allen's  Dan- 
forth Theatre,  Danforth  avenue  and' Broad- 
view avenue,  Toronto,  which  will  be 
opened  in  May,  according  to  an  official 
announcement.  This  theatre  will  seat 
1,800  persons. 

Aliens   Get   "Unpardonable   Sin." 

Jule  and  J.  J.  Allen,  the  big  Canadian 
film  men,  have  acquired  the  Canadian 
rights  for  "The  Unpardonable  Sin."  They 
are  arranging  to  give  it  out-of-the-ordi- 
nary  presentation  in  their  lengthy  chain 
of  houses  and  otherwise. 

Not    Permitted    to    Enlarge. 

The  Toronto  Property  Committee  has  re- 
fused to  permit  the  construction  of  an  ad- 
dition to  the  St.  Julien   Theatre,  Toronto, 


which  did  not  conform  with  the  fire  regu- 
lations of  the  municipality's  building  laws. 
The  subject  aroused  considerable  discus- 
sion at  the  recent  meeting  of  the  commit- 
tee, but  a  motion  to  allow  the  work  to 
proceed  was  voted  down,  the  committee 
splitting  six  to  four  against  the  proposal. 


News  from  Philadelphia 

Reading  Welcomes  Lillian  Hall. 

Lillian  Hall,  one  of  the  stars  who  ap- 
pears in  the  Independent's  Film  Corp's 
"Wanted  for  Murder,"  personally  appeared 
in  Carr  &  Shad's  theatres  in  Reading  last 
week  in  conjunction  with  the  presentation 
of  the  production  and  was  given  a  wonder- 
ful reception.  Miss  Hall,  being  a  native  of 
this  city,  attracted  thousands  of  her  ad- 
mirers and  friends  to  both  the  Colonial 
and  the  Arcadia.  She  was  presented  with 
a  large  bouquet  of  American  beauties.  B. 
Tolman  and  J.  Cook  accompanied  Miss 
Hall  from  Philadelphia,  after  she  had  met 
a  few  daily  newspapermen  and  the  repre- 
sentative of  the  Moving  Picture  World. 
Goldwyn  Fi  slits  Censor  Rulings. 

An  appeal  has  been  made  by  the  Gold- 
wyn Picture  Corp.  to  have  set  aside  the 
ruling  of  the  Pennsylvania  State  Board  of 
Censors  in  barring  Rex  Beach's  latest  pro- 
duction, "The  Brand."  According  to  the 
local  dramatic  critics  who  saw  "The 
Brand"  at  a  private  review  at  the  Stanley 
Theatre  Sunday,  March  9,  it  was  consid- 
ered to  be  his  most  forceful  and  dramatic 
work.  The  ban  was  placed  on  the  film  by 
the  board  on  the  ground  that  the  scenes 
lack  moral  standards.  The  court  will 
probably  be  asked  for  a  speedy  hearing 
of  the  merits  of  the  case,  Mr.  Wolf,  the  at- 
torney selected  to  fight  the  decision  stated, 
but  he  hardly  expected  the  matter  to  be 
adjusted  in  time  to  allow  the  picture  to 
be  presented  at  the  Stanley  on  schedule. 

Madison  Back  to  Work. 

William  J.  Madison  has  been  released 
from  active  service  since  his  return  from 
France  and  is  now  connected  with  the 
Goldwyn  Film  Corp.  as  their  representa- 
tive. 

Vaudeville  and  Films  Succeed. 

H.  Stevenson,  manager  of  the  Knicker- 
bocker Theatre,  has  made  wonderful 
strides  in  introducing  a  moving  picture 
program  in  conjunction  with  the  vaude- 
ville acts  now  being  played.  Mr.  Steven- 
son was  formerly  with  William  Harris, 
Jr.,  and  has  put  on  many  theatrical  at- 
tractions, including  "East  Is  West"  and 
"The  Thirteenth  Chair." 

Berkhardt  Again  at  Star. 

Charles  Berkhardt,  having  spent  eight 
months  overseas  with  the  A.  E.  F., 
where  he  had  enough  of  exciting  expe- 
riences to  write  a  book,  is  back  home 
again  thanking  his  lucky  stars  for  his 
narrow  escapes.  He  will  resume  the  man- 
agement of  his  Star  Theatre  and  will  fall 
in  line  with  the  big  productions  now  be- 
ing offered.  Lieut.  Berkhardt  Is  now  re- 
ceiving  the   congratulations   of   his   many 


frie-nds  who  are  very  happy  because  of  his 
return. 

Improvement    for    Majestic. 

Thl^^"161'  manager  of  the  Majestic 
Theatre,  announces  that  $5,000  will  be 
spent  in  Improvements  during  the  next 
month.  The  theatre  will  be  completely 
overhauled,  and  new  equipment  will  be 
installed  including  chairs,  machines,  booth 
and  a  magnificent  organ.  Triangle  Mack 
Sennett  reissues  now  playing  here  are  go- 
ing over  very  big. 


Indiana  Theatre  Changes 

New  Owners  in  Mishawaka. 

EDWARD  A.  YOST  is  now  associated 
with  R.  E.  Senger  in  the  management 
of  the  Century  Theatre  at  Mishawaka, 
Ind.,  having  bought  out  the  interests  of 
John  Berscheit,  of  Aurora,  111.  Mr.  Senger, 
however,  will  continue  as  manager  of  both 
the  Century  and  the  Lincoln  theatres  as 
he  has  heretofore.  Extensive  alterations 
have  been  made  in  the  former  theatre  re- 
cently and  the  house  is  now  one  of  the 
prettiest  in  that  section  of  the  state. 
Expensive  Theatre  for  Gary. 

Recent  changes  in  the  plans  for  the  new 
motion  picture  theatre  to  be  erected  on 
South  Broadway,  at  Gary,  Ind.,  have  in- 
creased the  approximated  cost  of  the 
structure  from  $40,000  to  $83,000.  Work 
on  the  new  building  will  be  started  in  the 
next  few  weeks.  It  was  originally  planned 
to  make  the  building  suitable  for  the  the- 
atre and  office  rooms,  but  the  recent 
change  resulted  in  a  decision  for  an  ex- 
clusive theatre — the  only  office  to  be  the 
one   for  the   theatre. 

Change  at  Lafayette  Strand. 

The  Strand  Theatre,  at  West  Lafayette, 
Ind.,  has  been  purchased  by  the  Hornbeck 
Amusement  Company,  of  Lafayette,  and 
will  be  continued  as  a  photoplay  house. 
The  Hornbeck  Company,  of  which  H.  H. 
Hornbeck  is  president,  owns  the  Lyric 
and  Orpheum  theatres  in  Lafayette  and 
has  been  operating  them  successfully  for 
some  time.  The  Strand,  it  is  announced, 
will  be  operated  along  the  same  lines  as 
the    Lyric    and    the    Orpheum. 

Business  Impels  Enlargement. 

Work  will  be  started  soon  on  the  en- 
largement of  the  Temple  Theatre  at  Mis- 
hawaka, Ind.,  which  is  under  the  manage- 
ment of  L.  J.  and  O.  J.  Lambiotte.  The 
present  seating  capacity  of  the  theatre  is 
only  385,  but  with  the  contemplated  Im- 
provements finished,  the  house  will  be 
capable  of  seating  over  800.  The  enlarge- 
ment is  said  to  have  been  brought  about 
as  a  result  of  the  big  increase  in  patron- 
age. 


Hodkinson  News  in  Clip  Sheet  Form. 

The  News  Department  of  the  W.  W.  Hod- 
kinson Corporation  is  endeavoring  to  put 
its  best  foot  forward  by  sending  its  ma- 
terial to  the  daily  newspapers  in  a  clip 
sheet  form.  It  is  the  aim  of  the  depart- 
ment to  furnish  the  picture  editors  of 
newspapers  throughout  the  country  with 
only  such  material  as  they  can  use,  and 
to  put  that  material  in  the  most  conve- 
nient form.  A  feature  of  the  Hodkinson 
clip  sheet  is  the  half  inch  white  space 
between  the  columns,  giving  plenty  of 
room   for   clipping. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1815 


MICHIGAN    FACES    RADICAL    CENSORSHIP 

Exhibitors  Doing  Nothing  to  Combat  Legislation 
That  Would  Create  Board  to  Pass  on  Productions 


Just  Out  of  Reform  School. 
Norma    Talmadge    is    a    charming-    oroba- 
tioner    in    Select's    "The    Probation    Wife." 

Picked  up  in  Rochester 

Income   Tax   Figures   Tuboo. 

THE  figures  a  man  places  on  his  income 
tax  report  are  a  secret  and  cannot  be 
used  in  court.  This  was  brought  out 
here  in  the  suit  of  Charles  E.  Pratt  against 
the  Piccadilly  Theatre  Company.  Pratt  Is 
suing  for  $770  and  interest,  which  he  al- 
leges is  due  him  for  services  rendered. 
The  theatre  company  has  entered  a  coun- 
ter suit  for  the  recovery  of  $400,  alleged 
to  have  been  paid  him.  It  was  sought  t,o 
prove  that  he  received  such  money  by 
showing  that  it  would  be  included  in  his 
income  report.-  The  court  held  that  such 
a  report  was  confidential.  "Might  as  well 
ask  a  man  to  tell  what  he  says  in  his  con- 
fessions," was  the  comment  of  one  law- 
yer.     The   case   was   continued. 

Shonmnn's  Narrow  Escape. 

Carl  Clapp,  of  the  Majestic  Theatre, 
Hornell,  had  a  narrow  escape  from  poison- 
ing last  Saturday.  By  mistake  he  swal- 
lowed a  Quantity  of  creosote  which  he 
mistook  for  cough  medicine.  Prompt  ac- 
tion and  the  administration  of  antidotes 
had  the  desired  effect  and  he  suffered  but 
slightly, 

Enten'r'"'"K  Theatre  Men- 
Rochester  theatres  showed  pictures  of 
the  returning  27th  Division  the  day  after 
the  ships  docked.  The  people  here  are 
intensely  interested,  as  the  108th  Regiment 
is  largely  composed  of  Rochester  men.  A 
large  committee  and  a  number  of  news- 
paper men  from  here  met  the  Mauretania 
at  sea  and  the  result  was  that  the  film  had 
a  lot  of  publicity.  Crowds  jammed  the 
entrances  to  the  theatres  to  see  tbem. 
Theatre  Changes  Owners. 
Nikitas  Dipson,  proprietor  of  the  Family 
and  Grand  Theatres,  Batavia,  has  bought 
the  Family  Theatre  In  Albion.  Mr.  Dip- 
son's  nephew,  Peter  Gasphakos,  will  have 
charge  of  the  Albion  house. 

Honors  for  Rochester  Showman. 
William  A.  Calihan,  manager  of  the  Re- 
gent Theatre,  was  elected  vice-president  of 
the  new  association  of  exhibitors  at  the 
recent  Syracuse  convention.  Mr.  Calihan 
has  long  been  actively  identified  with 
various  movements  having  to  do  with  the 
film  industry  and  is  known  as  a  hard 
worker. 


IT  looks  very  much  as  if  Michigan  is 
going  to  have  censorship  of  motion 
pictures  unless  some  action  is  taken 
and  real  quick.  Apparently  exhibitors 
have  been  doing  absolutely  nothing  to 
fight  the  various  bills  introduced.  On 
March  10  the  Tufts  Censor  bill  was  re- 
ported out  of  the  committee,  and  it  was 
amended  so  that  the  censors  can  only 
stop  such  pictures  and  scenes  as  are  im- 
moral and  obscene,  and  even  then  it  gives 
the  exhibitor  an  appeal  to  the  circuit 
court  if  he  wants  to  go  that  far.  As  it 
now  stands  amended,  those  who  know 
politics  say  the  bill  will  pass.  It  means 
Michigan  will  have  a  censor  committee  of 
three  persons,  one  a  woman,  with  heae}- 
quarters  in  Detroit  to  censor  all  film  at 
a  cost  of  $1   per  reel. 

Flint  Likes  Dorothy  Phillips 
The  following  telegram,  which  tells  its 
own  story,  was  sent  by  Charles  Garfield. 
of  Flint,  Mich.,  to  W.  O.  Ward,  Detroit 
manager  for  Jewel  Productions,  on  March 
9:  "Blizzard  all  day.  'The  Heart  of  Hu- 
manity' a  sensation  at  50  cent  prices. 
Dorothy  Phillips  has  reached  the  highest 
point  in  stardom.  Played  to  standing 
room  only  from  1  to  9.30  P.  M.  People 
laughed,  yelled,  shrieked  and  laughed.  It 
is  the  peer  of  'The  Birth  of  a  Nation,' 
or  'Hearts  of  the  World.'  You  certainly 
have  a  winner  if  there  ever  was  one." 
"Hearts  of  Humanity"  goes  into  the 
Broadway-Strand  for  an  extended  en- 
gagement the  week  of  March   30. 

Film   Showman   Buys   Into   Vaudeville. 

A.  J.  Kleist,  who  controls  one  hundred 
per  cent,  of  the  theatres  in  Flint  has  pur- 
chased a  half  interest  in  the  International 
Vaudeville  Exchange,  Detroit,  with  offices 
at  204  Owen  Building.  Mr.  Kleist  will 
continue  his  circuit  of  theatres,  being  the 
silent  partner  in  the  vaudeville  enterprise. 
Mr.  Kleist  recently  appointed  George  Wil- 
bur his  assistant,  as  well  as  house  mana- 
ger of  the   Oakland  Theatre. 

Mainly    About    Persons. 

Will  M.  Elliott,  manager  of  the  Regent 
Theatre,  Toronto,  Can.,  was  in  Detroit  for 
a  few  days  recently  buying  equipment 
and  looking  after  business  matters  for 
the  theatre. 

Capt.  J.  O.  Brooks,  of  the  Liberty  The- 
atre, Camp  Custer,  while  in  Detroit  for 
a  few  hours  the  other  day,  said  he  ex- 
pected to  be  back  to  civilian  life  by  the 
first  of  May.  He  was  here  to  book  pic- 
tures for  fill-in  dates. 

Michigan  is  glad- to  learn  that  Howard 
O.  Pierce,  former  manager  of  the  Orph- 
eum,  Flint,  for  the  Butterfield  Enterprises 
and  for  a  number  of  years  connected  with 
the  John  H.  Kunsky  Enterprises  in  De- 
troit, is  now  in  full  charge  of  Liberty 
Theatres   of   the  United    States. 

Among  visitors  to  Detroit  last  week  to 
see  Harry  I.  Garson  in  connection  with 
"The  Unpardonable  Sin"  were  J.  D.  Wil- 
liams of  the  First  National;  Tom  North, 
New  York  City;  Mr.  Janz,  of  New  Jersey, 
and  Mr.  Allen,  of  the  Allen  Film  Co.,  Tor- 
onto. 

To    Renovate    Flint    Strand. 

Lester  Matt,  of  the  Strand  Theatre, 
Flint,  announces  that  he  will  close  the 
theatre  in  a  fow  weeks  and  spend  about 
$65,000  remodeling  and  enlarging  same. 
Among  the  improvements  will  be  the  in- 
stallation of  a  balcony.  Mr.  Matt  will 
close  With  "Wives  of  Men"  and  will  re- 
open with  "Once  to  Every  Man"  which 
are  both   Hyman   attractions. 

U.    S.    Health    Picture    Popular. 

"Fit  to  Win"  a  United  States  Public 
Health  picture,  released  in  Michigan 
through  the  Standard,  is  breaking  re- 
cords everywhere  so  far.  It  is  getting 
the    full    co-operation    of    public    officials, 


health  officers,  club  women  and  ministers, 
as  well   as  factory  employers. 

Sympathy   in   Bereavement. 

The  trade  extends  its  heartfelt  sym- 
pathy to  Charles  H.  Seaman,  general 
manager  of  the  Consolidated  Theatres. 
Inc.,  Grand  Rapids,  Mich.,  whose  wife  died 
of  pneumoina  on  March  5,  after  a  ten-day 
illness. 

Showman  Issues  Newspaper. 
Charles  D.  Branham,  managing  direc- 
tor of  the  Majestic  Theatre,  Detroit, 
pulled  a  great  stunt  on  Saturday  even- 
ing, March  8.  After  the  first  and  second 
shows  he  had  newsboys  with  two-page 
newspapers  yelling,  "Extra,  Extra,  All 
About  the  Big  Prize  Fight."  To  anybody 
who  asked,  the  boys  gave  the  papers  free. 
They  were  nothing  more  than  a  reproduc- 
tion of  a  sensational  daily  paper,  all  with 
big  headlines,  telling  about  the  prize  fight 
in  "Once  To  Every  Man"  the  next  week 
attraction,  and  the  Houdini  serial  "The 
Master  Mystery"  also  booked  for  that 
week.  Nearly  30,000  of  the  "extras"  were 
given  out  and  the  stunt  created  quite 
a  stir  and  considerable  excitement  in  that 
end  of.  the  town.  Several  newsboys  were 
sent   downtown    to    give   out   the   extras. 

Change    in    Theatre    Prices. 

John  H.  Kunsky  has  rearranged  his 
prices  at  the  Adams  and  Madison  theatres. 
Under  the  new  scale  there  are  no  two 
prices  for  main  floor  seats,  except  in  the 
loges.  All  seats  on  the  main  floor  are 
now  40  cents,  whereas  there  used  to  be 
30  and  40  cent  prices.  Daily  matinee 
prices  are  the  same  as  heretofore.  The 
new  scale  of  evening  prices  does  away 
with  the  changing  of  pennies,  as  the  new 
prices   include    the   war   tax. 

"Mickey"  Smashing  Records. 

"Mickey"  continues  to  smash  all  previ- 
ous records  at  every  theatre  it  plays.  A- 
mong  those  who  report  it  broke  the  atten- 
dance record  are  Hal  Smith,  of  the  Ferry 
Field;  John  Cutler,  Lakewood;  Eddie  Mur- 
phy, Gladwin  Park;  L.  H.  Gardner,  Liber- 
ty; J.  C.  Ritter,  Rialto;  R.  Perry,  Drury 
Lane;  and  Warren  &  Cohen,  of  the  Colo- 
nial. As  we  said  before,  it  will  be  a  long 
long  while  before  any  five-reel  feature 
will  do  as  much  business.  The  funny 
thing  about  "Mickey"  is  that  it  will  do 
as  much  business,  if  not  more  at  the  sec- 
ond run  house  in  a  neighborhood  as  it 
does  in  the  first-run.  Joe  Horwitz,  who 
owns  "Mickey"  for  Michigan,  has  ordered 
two  extra  prints,  and  says  he  hasn't  an 
open  date  up  to  the  first  of  May.  He  is 
now  accepting  bookings  way  into  May 
and  June 


Lightning  Struck  Tree  Makes  Costly  Scene. 

For  a  scene  in  "Thunderbolts  of  Fate," 
the  Edward  Warren  Production,  co-star- 
ring House  Peters  and  Anna  Lehr,  a  tree 
outside  a  cabin  was  to  be  struck  by  light- 
ning and  fall  onto  the  cabin.  A  large  tree 
trunk  was  purchased  and  hauled  into  the 
studio,  where  it  was  erected  outside  the 
window  of  the  cabin  room  set.  Arti- 
ficial leaves  were  pinned  onto  the  tree. 
The  limbs  were  then  strung  with  electric 
wires    bound    with    oil-saturated    cotton. 

When  the  crucial  moment  arrived  in  the 
scene,  an  electric  switch  was  thrown  in 
and — there  was  a  blinding  flash,  the  tree 
split  and  crashed  through  the  door  with 
the  greatly  desired  realism.  But,  a  thrill 
not  bargained  for  occurred  when  the  arti- 
leaves  caught  on  fire  and  blazed 
high,  necessitating  the  application  of  a 
fire    h 


Moving  picture  accessories  may  be  quick- 
Iv  disposed  of  through  announcements  in 
the  World's  Classified  adz'ertising. 


1816 


THE  MOVING  PICTURE  WORLD 


March  29,  19-19 


KANSAS  CITY  SHOWMAN  AIDS  CHURCHES 

Distributes  Saturday  Newspaper  Advertising  Show 
and  Giving  Church  News  and  Service  Announcements 


AT  last  the  church  and  the  theatre 
are  working-  hand  in  hand  for  the 
upbuilding  of  the  community  in 
which  they  are  located.  Manager  Cun- 
ningham, of  the  Murray  moving  picture 
theatre  in  the  southeastern  part  of  Kan- 
sas City,  has  introduced  a  novel  style  of 
program.  It  is  in  the  shape  and  appear- 
ance of  a  miniature  newspaper  and  is 
published  once  a  week — on  Saturday.  It 
gives  brief  biographies  of  the  actors  who 
are  appearing  on  the  stage  together  with 
church  news  of  the  neighborhood  and 
announcements  of  services  in  the  various 
churches    the    next    day. 

Colored    Theatres    Progressive. 

Love's  Theatre,  the  colored  house  of 
Kansas  City,  has  proved  to  be  an  edu- 
cational factor  among  the  negroes.  When 
first  opened  the  pictures  shown  were  all 
of  the  poorest  grade  but  Manager  Love 
has  been  constantly  working  his  patrons 
up  to  enjoying  and  demanding  a  better 
class.  He  is  now  showing  the  highest 
class  films,  such  as  are  presented  in  the 
best  suburban  house  of  Kansas  City.  For 
some  months  he  has  been  contracting  for 
such  plays  as  "Tarzan,"  which  made  a 
great  hit,  for  "Virtuous  Wives,"  "Inevi- 
table Cost"  and  others  of  like  standard. 
For  the  benefit  of  the  kiddies,  each  Satur- 
day night  he  runs  three  serials  with  an 
admission  of  ten  cents. 

Colored    Movie    Celebrity. 

Noble  Johnson,  who  plays  opposite 
Eddie  Polo  in  the  Universal  films,  is  a 
colored  man  of  Kansas  City,  whose  moth- 
er still  lives  there.  He  has  been  in  the 
moving  picture  business  four  or  five  years 
and  is  making  good.  The  question  of  the 
colored  people  not  caring  for  all  star  col- 
ored casts  has  been  discussed  recently  in 
Kansas  City,  when  such  a  film  was 
thrown  upon  the  screen  at  the  New  Center 
and  after  one  night  was  withdrawn  be- 
cause negroes  were  not  allowed  to  pa- 
tronize the  theatre.  It  was  a  highgrade 
play.  Colored  people  as  a  general  thing 
do  not  care  for  an  entire  negro  cast.  But 
exchange  men  do  not  believe  this  preju- 
dice will  have  much  effect  upon  their  own 
artists  because  they  are  so  few.  Noble 
Johnson  is  about  the  only  one  who  has 
made  a  success.  There  will  not  be  enough 
colored  actors  and  plays  to  cloy  the  ap- 
petite. 

Starred    by    the    Censor. 

C.  A.  Stimson,  who  has  arrived  from  the 
Milwaukee  office  to  take  charge  of  the 
American  Film  Distribution  in  the  terri- 
tory, is  pushing  "Where  the  West  Begins" 
and  "Damaged  Goods."  The  latter  is  a 
reissue,  and  is  being  handled  by  state 
rights.  "Where  the  West  Begins"  has 
been  starred  by  the  Censor  and  is  now 
being  booked  rapidly. 

A.   S.  Kane  Reaches  K.  C. 

A.  S.  Kane,  of  New  York,  general  mana- 
ger of  the  Select  is  making  a  tour  of  the 
country  as  far  west  as  the  Rocky  moun- 
tains and  spent  two  days  in  Kansas  City 
this  week  looking  over  the  work  done  in 
this  district.  He  stated  that  throughout 
the  central  west  he  had  found  the  moving 
picture  business  almost  doubling  its  past 
record.  The  showing  in  Kansas  City  un- 
der Manager  McLaughlin  was  far  better 
than  he  had  expected,  although  he  came 
out  anticipationg  a  boom  in  this  territory. 

Wants    Everything   Mutual    Has. 

C.  A.  Bull,  of  the  Holland  Theatre.Wi- 
chita,  Kan.,  came  up  to  Kansas  City  to 
change  his  contracts  with  regard  to  the 
Billy  Rhodes  productions.  He  had  signed 
up  for  two  days  a  week,  but  found  Billy 
so  popular  in  the  "Peerless  City"  that  he 
just  had  to  have  another  day  to  show  her 
to   his  patrons.     He   also   booked   William 


Desmond  from  the  Mutual.  C.  Townsend. 
of  the  Leavenworth  (Kan.)  Lyceum,  vis- 
ited Kansas  City  to  engage  Martin  John- 
son's "Cannibals"  and  while  here  he  made 
a  clean  sweep  of  it  by  booking  every  film 
the  Mutual  had. 

His    Car    Cremated. 

Fred  Savage,  of  the  Hutchinson  (Kan.) 
De  Luxe  Theatre  has  been  spending  some 
mournful  days  in  Kansas  City.  He  had 
a  high  priced  Marmion  car  in  storage  at 
a  garage  in  this  city  and  it  recently 
burned  up  with  an  entire  loss.  He  came 
up   for   the   obsequies. 

Going  Like  Hot  Cakes. 
.  Manager  Storey  of  the  Pathe  claims  to 
be  so  busy  as  not  to  know  anything. 
"Infatuation,"  having  carried  Kansas  City 
by  storm,  is  now  making  its  way  through 
the  nearby  provinces  and  "Common  Clay" 
is  taking  its  place  in  the  hearts  of  the 
people  at  the  mouth  of  the  Kaw.  It  was 
given  at  the  Royal  the  past  week  to  full 
houses.  "The  Lightning  Raider"  is  sel- 
ling like  hot  cakes  all  over  the  territory. 

Business    Booms    in    Oklahoma. 

C.  A.  Maddux,  of  the  Vitagraph,  has  re- 
turned from  a  trip  through  Oklahoma, 
where  he  found  business  more  flourishing 
than  he  could  describe.  "Buddy"  Benja- 
min, former  salesman  for  the  Universal 
out  of  Oklahoma  City,  Okla.,  is  now  the 
manager  for  the  New  Follies  Theatre  of 
that   city. 

Unique   Advertising. 

During  the  week  in  which  "The  Lion 
and  the  Mouse"  was  shown  at  the  Doric 
that  theatre  put  on  some  clever  adver- 
tising stunts  which  attracted  general  at- 
tention and  drew  crowds  to  the  theatre. 
One  of  the  most  catchy  stunts  was  the  se- 
curing of  a  live  mountain  lion,  imprison- 
ing it  in  a  cage  plentifully  hung  with 
mouse  traps,  and  parading  it,  circus 
fashion,  along  the  streets.  It  really  was 
a    small    menagerie    in    itself. 

Doric   Using   Car  Cards. 

The  Doric  has  been  the  first  moving- 
picture   theatre   to   take  advantage   of   the 


All  the  World's  in  France 

Walter  Woestman,  formerly  of  Mutual 
Weekly,  and  Milford  Anderson,  Chicago 
free  lance,  non-coms  in  7th  Photographic 
Section,  U.  S.  Air  Service,  refer  to  the 
Moving      Picture      World      at      all     times. 


street  cars  as  an  advertising  medium.  It 
now  has  on  the  different  lines  of  the  city 
over  500  placards  calling  attention  in  an 
attractive  manner  to  the  theatre.  These 
are  of  a  general  nature  and  do  not  refer 
to  the  particular  show  of  the  current 
week. 

Exchange    Head    Transferred. 

Charles  Harden  has  resigned  his  posi- 
tion as  manager  of  the  United  Film  Com- 
pany at  this  place  and  Hunter  Bennett 
has  been  appointed  manager  in  his  stead. 
Mr.  Harden  has  been  transferred  to  the 
Indianapolis  district,  as  that  city  is  his 
home. 

Giving  Fighting   Boys  Employment. 

A.  H.  Cloverdyke,  (yclept  "Clover"), 
having  been  released  from  the  marines, 
is  now  shipping  clerk  for  the  Vitagraph. 
It  is  to  be  noticed  that  the  Kansas  City 
houses  are  filling  up  with  men  who  are 
wearing   either   the   khaki   or   the    blue. 

Gives    Real    Picture    Show. 

F.  E.  Garverick,  a  real  estate  man  of 
Coffeyville,  Kan.,  who  has  charge  of  the 
Jefferson  Theatre,  has  sold  it  to  a  com- 
pany of  San  Antonio,  Tex.,  men,  who  have 
placed  A.  G.  Brandenstein,  of  that  city, 
in  charge  as  manager.  It  is  being  redec- 
orated and  remodeled  and  two  new  ma- 
chines will  be  installed.  When  all  the 
changes  are  made  the  Jefferson  will  be  a 
real  live  moving  picture  house. 
Spending   $6,000   Improving. 

Fees  Bros.,  of  the  Best,  Parsons,  Kan., 
are  spending  $6,000  remodeling  and  re- 
decorating their  theatre  and  installing  a 
cooling  system  for  the  hot  weather.  This 
necessitated  the  rearrangement  of  the 
whole    theatre. 

Boosts  "Jobs   for  Fighters." 

"'Make  a  Job  for  Every  Fighter"  is  the 
title  of  a  moving  picture  scenario  being 
prepared  by  J.  F.  Searl,  manager  of  the 
Soldiers  and  Sailors  Replacement  Bureau, 
to  be  shown  in  every  theatre  in  Kansas 
City,  next  month.  The  Federated  League 
of  Military  Auxiliaries  is  co-operating 
with  Mr.  Searle. 

"The    Wild    Cat"    Makes    Good. 

"The  Wildcat  of/-Paris"  made  a  tremen- 
dous hit  at  the  Wonderland  last  week, 
playing  to  a  record  breaking  business. 
There  was  a  clever  lot  of  lobby  displays 
of  Apache  life.  Suburban  theatres  are 
now    trying    to    book    it. 

Film    Salesman    Promoted. 

C.  A.  Jones,  in  point  of  service  the 
oldest  salesman  of  the  Universal  in  the 
Missouri-Kansas  district,  has  been  pro- 
moted to  be  assistant  manager  of  the 
Kansas  City  branch,  succeeding  L.  B. 
Douglass  who  has  entered  the  industrial 
department. 

Feature   Has    Special    Salesman. 

The  Universal  is  making  some  fine 
bookings  of  "The  Heart  of  Humanity" — 
double  the  number  ever  booked  in  the 
west  for  any  other  photoplay.  It  will  be 
given  its  first  run  in  Kansas  City  the 
week  of  March  16,  and  preparations  are 
being  made  that  the  initial  performance 
shall  have  every  needed  and  attractive 
accessory.  F.  S.  Case  is  now  traveling 
over  this  territory  putting  on  private 
screenings   of   the   play. 

Dies  From  "Sleeping   Sickness." 

Dr.  F.  L.  Kiltz,  who  resigned  his  posi- 
tion as  manager  of  the  Mutual  Kansas 
City  house  last  May  in  order  to  study 
medicine,  died  of  the  sleeping  disease 
March  4  and  -was  buried  at  his  old  home  in 
Rich  Hill.  Mo.  He  was  well  known  over 
the    United    States. 

Personal     Mention. 

Charles  Lewis,  former  shipping  clerk 
at  the  Vitagraph,  has  been  promoted  to 
the  position  of  bookkeeper. 

•  W.  J.  Budy,  manager  of  the  moving  pic- 
ture houses  in  Eureka  Springs  and  Liber- 
ty, Ark.,  is  now  traveling  for  the  Para- 
mount   in    Arkansas.      A.    F.    Pierson    has 


March.  29,  1919 


THE  MOVING  PICTURE  WORLD 


1817 


succeeded  to  the  management  of  the  two 
theatres. 

C.  R.  Hansen,  of  Chicago,  111.,  special 
representative  of  the  Mutual  in  the  Cen- 
tral District,  visited  Kansas  City  to  find 
out  the  cause  of  the  increased  business 
being  brought  in  by  Manager  Pennybaker. 

Lorena  Wade,  of  Kansas  City,  has  ac- 
cepted a  position  in  the  publicity  depart- 
ment   of    Paramount    in    New    York    City. 

E.  L.  Larsen  and  Watt  Smith,  of  Tulsa, 
Okla.,  stopped  in  Kansas  City  for  a  day 
on  their  return  from  Chicago  to  tell  the 
boys  that  they  had  purchased  the  state 
rights  of  Oklahoma,  for  the  presentation 
of  Harold  Bell  Wright's  great  film,  "The 
Shepherd    of    the    Hills,'' 


TEXAS  EXPECTS  MARCUS  LOEW  INVASION 

Chain-Theatre  Magnate  Likely  to  Extend  Circuit 
Into  Lone  Star  State  and  Oklahoma  as  Rumored 


Washington  News  Letter 

Hen    Handler   l.ust    Won   Decoration. 

SIDNEY  B.  LUST,  president  of  Super 
Films  Attractions,  Inc.,  is  awaiting  the 
return  to  this  city  of  his  brother,  Ben 
Bandler  Lust,  one  of  the  heroes  of  the 
Argonne.  The  latter  was  with  Company 
ii  Uegiment,  composed  of  New  York 
boys.  He  saw  long  service  overseas  and 
was  a  member  of  the  famous  "Lost  Bat- 
talion." Ben  Lust  agrees  with  Sherman  as 
to  the  definition  of  war.  He  had  previously 
seen  service  with  the  artillery  in  the  Phil- 
ippine Islands  during  times  of  peace  and 
had  some  knowledge  of  what  army  life 
was  like.  The  veteran  is  now  confined  to 
Fairview  Hospital,  in  New  York,  recover- 
ing from  the  effects  of  having  been  gassed. 
He  was  decorated  over  there  and  has  his 
war  cross  and  citation  cord  to  show  that 
he  had  been  in  the  big  fight. 

Film  Club  Will  Give   Ball. 

The  employes  of  the  local  film  exchanges 
are  looking  forward  with  a  great  deal  of 
pleasure  to  the  holding  of  the  first  annual 
ball  of  the  Film  Club  of  Washington, 
which  they  recently  formed.  The  event  is 
to  take  place  on  the  evening  of  April  22, 
at  the  new  hall  of  the  Odd  Fellows  on 
Seventh  street.  H.  E.  Lewis  has  been  ap- 
pointed chairman  of  the  committee  on  ar- 
rangements and  quite  an  extensive  pro- 
gram is  being  provided.  A.  P.  Hoover,  of 
the  Famous  Players  exchange,  has  been 
elected  treasurer  of  the  club,  following  the 
resignation  of  Meyer  M.  Emanuel,  who  be- 
came ineligible  to  hold  office  because  of 
becoming  an  exhibitor. 

They    Shoald   Have   Limited    the   Letters. 

Bob  Long,  manager  of  Moore's  Rialto 
Theatre,  on  Ninth  street,  is  a  prize  winner. 
Recently  the  Kiwanis  Club,  of  Washing- 
ton, held  a  contest,  offering  a  prize  to  the 
member  who  could  best  describe  his  busi- 
ness in  a  fifteen-word  sentence.  The  win- 
ning entry,  that  of  Mr.  Long,  was  "The 
enlivenment  and  enlightenment  of  man- 
kind through  the  medium  of  cinematogra- 
phic art  with  symphonic  accompaniment." 
Count  'em,  just  fifteen  words  and  it  is 
some   sentence. 

Crane   Leaves   Washington. 

The  members  of  the  Exchange  Managers' 
Association  last  week  parted  wjth  a  great 
deal  of  regret  with  Edward  A.  Crane,  who 
for  some  time  has  been  local  sales  mana- 
ger for  the  W.  W.  Hodkinson  Corporation. 
Mr.  Crane  returns  to  New  York  to  take 
charge  of  the  sales  end  of  the  business  in 
that    district. 

1   in: I    Takes    Over    New    Truxton. 

Meyer  M.  Emanuel,  in  charge  of  the 
cashier's  department  of  the  Super  Film 
Attractions,  Inc.,  has  taken  over  the  man- 
agement of  the  New  Truxton  Theatre,  at 
North  Capitol  and  Q  streets. 

Turn    Moore    Goes    to    Pinehurst. 

Tom  Moore,  president  of  Moore's  Pic- 
tures Corporation,  has  gone  to  Pinehurst, 
N.  C,  the  gathering  place  of  the  foremost 
prolfers  of  the  country.  The  Scotch  game 
is  Mr.  Moore's  favorite  pastime  and  it  is 
said  he  swings  his  club  with  championship 
precision. 


PERSISTENT  rumors  continue  along 
Dallas  film  row  that  Marcus  Loew  is 
to  soon  enter  the  Southwestern  field 
with  at  least  three  big  theatres  in  Texas, 
one  of  which  will  be  in  Dallas.  One  re- 
port is  to  the  effect  that  he  will  lease  the 
Jefferson  Theatre,  a  1,200  capacity  vaude- 
ville and  picture  house,  and  remodel  it  so 
as  to  materially  increase  its  capacity.  It 
is  also  said  that  the  Loew  circuit  will  be 
installed  at  the  Prince  Theatre,  Houston, 
and  the  Royal,  San  Antonio,  and  that 
houses  will  be  secured  for  the  circuit  in 
Little  Rock  and  Oklahoma  City. 

Marcus  Loew  during  his  recent  visit  to 
Dallas  told  local  amusement  men  that  he 
was  surprised  with  the  enterprise  and  the 
business  development  of  Texas.  "I  ex- 
pected to  find  a  rough  and  ready  almost 
frontier  district  in  Texas,"  he  said.  "In 
place  of  six-shooters  they  carry  check 
books  and  Texans  are  wide  awake  busi- 
ness men.  I  wia  most  favorably  impressed 
with  the  business  outlook  in  the  South- 
west." 

Masked  Newsboys  Boost  Film. 

Leering  masks,  by  the  scores  and  the 
hundreds,  decorated  the  faces  of  Fort 
Worth  newsies  during  the  second  week  in 
March.  The  youngsters'  facial  decorations 
ranged  from  the  sepia  tints  of  a  Bosque 
County  cotton  picker  to  the  genial  side- 
burns of  jolly  old  Santa  Claus.  All  these 
false  faces  were  used  to  advertise  "False 
Faces,"  the  Henry  Walthall  classic,  which 
was  showing  at  Pierre  Levy's  Hippodrome. 
F.  H.  McMahon,  the  ad  man  for  this  thea- 
tre, scoured  stores  to  provide  the  masks. 
He  first  of  all  hung  them  up  in  front  of 
the  Hippodrome  and  then  distributed  them 
to  newsboys,  every  one  of  whom  became 
a  walking  advertisement  for  the  show. 
Needless  to  say,  "False  Faces"  cleaned  up. 
Magnate    Scatters    Compliments. 

A  tribute  to  the  personnel  of  the  exhibit- 
ors of  Texas  was  paid  by  Arthur  S.  Kane, 
general  manager  of  the  Select  Pictures 
Corporation,  who  was  in  Dallas  during  the 
middle  of  March  winding  up  a  tour  of 
the  state. 

"Texas  exhibitors  are  up  to  date  and  in- 
clude some  of  the  brightest  men  in  the 
country,"  Mr.  Kane  declared  before  leav- 
ing for  the  North.  "I  have  met  some  really 
big  showmen  in  Texas,  such  as  Hulsey  of 
Dallas,  Lytle  of  San  Antonio,  Levy  of  Fort 
Worth,  McDonald  of  Galveston  and  Mc- 
Farland  of  Houston.  These  men  are  clean, 
up-to-date     business     men     and     they    and 


their  fellows  have  put  Texas  on  the  map 
as  a  moving  picture  center.  Texas  thea- 
tres I  have  found  generally  to  be  mod- 
ern and  up  to  date,  well  managed  and 
sanitary  and  better  still,  well  filled.  There 
is  a  great  future  ahead  for  the  forward 
looking    exhibitors    of    this    state." 

Mr.  Kane  while  in  Dallas  was  the  guest 
of  Claude  Ezell,  local  Select  manager. 
Film   Showing'   Packs   Church. 

When  Ned  Depinet  staged  an  advance 
showing  of  Allen  Holubar's  "The  Heart  of 
Humanity"  at  the  City  Temple  March  6, 
the  "standing  room  only"  sign  was  hung 
out  at  the  biggest  church  in  the  city.  Ro- 
tarians  and  representative  business  men 
with  their  wives  crowded  the  great  church 
auditorium.  A  pretty  musical  program 
featuring  Eva  Munster,  well  known  Texas 
singer,  preceded  the  showing  of  the  film. 
The  Consolidated  manager  was  congratu- 
lated on  his  enterprise  in  staging  such  an 
entertainment.  All  the  business  men  are 
now  active  boosters  for  the  big  feature 
film  which  is  to  show  here  soon  at  the 
Hippodrome. 

Film    Row    Brevities. 

Nothing  but  scowls,  cuss  words  and  in- 
vitations to  leave  in  a  hurry  came  from 
auditors  and  cashiers  along  Dallas  film 
row  last  week.  The  unfortunate  trial  bal- 
ance fraternity  were  writhing  under  that 
great  war  time  serial,  "Your  Income  Tax 
Report,"  in  57  varieties  of  episodes. 

Al  Gerry  of  the  El  Reno  Theatre,  El 
Reno,  Okla.,  was  in  Dallas  during  mid- 
March.  He  reports  that  his  play  house 
has  been  rebuilt  after  the  fire,  which  de- 
stroyed  it    some    months    ago. 

H.  H.  Maloney  is  the  new  manager  of 
the  Strand  Theatre,  Fort  Worth.  He  takes 
the  place  of  Mitchell  Greenwall,  who  has 
resigned. 


The  Standard  Film  Company  has  ob- 
tained the  "Real  Roosevelt"  for  distribu- 
tion in  Missouri,  Kansas  and  southern 
Illinois.  The  picture,  in  two  reels,  is  now 
ready  for  distribution.  St.  Louis  has 
closed  a  long  run,  as  has  Kansas  City. 


Better  opportunities  are  offered  in  The 
World's  Classified  advertising  than  in  any 
other  medium  known  to  the  trade.  Large 
needs  have  been  supplied  by  small  adver- 
tisements. Think  it  over  and  then  "give 
it   a   try." 


"The  Fire  Flingers"   Throws  Away  No  Chances   for  Dramatic   Situation. 

Universal  heaps  the  coals  of  effort  on  the  heads  of  Rupert  Julian  and  Jane  Novak. 


1818 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


PITTSBURGH  LEADS  IN  SUNDAY  OPENING 

John  McAleer,  Universal  Exchange  Manager,  Heads 
Campaign    Committee    for    Western    Pennsylvania 


WHEN  the  matter  of  an  executive 
secretary  for  the  Campaign  Com- 
mittee, which  has  charge  of  the 
Sunday  opening-  proposition  in  western 
Pennsylvannia,  came  up  for  discussion, 
John  McAleer,  manager  of  the  Pittsburgh 
Universal  exchange,  was  regarded  as  the 
logical  man  for  the  position.  But  a  mat- 
ter of  holding  down  a  big  job  at  the  Uni- 
versal office  loomed  up  and  it  looked  as  if 
Mac's  serviices  were  not  available.  A 
wire  was  dispatched  to  New  York,  which 
was  immediately  answered  by  General 
Manager  Berman,  giving  Mr.  McAleer  the 
authority  to  arrange  his  office  affairs  in 
such  a  way  that  he  could  devote  a  major 
portion  of  his  time  to  the  work  of  the 
Campaign  Committee.  However,  Mr. 
Berman  suggested  that  some  of  the  other 
managers  also  do  a  share  of  the  work, 
which  they  are  certainly  doing.  As  a  re- 
sult of  this  arrangement  the  work  of  the 
Campaign  Committee  is  going  on  at  a 
gratifying  rate  and  the  final  outcome  of 
which  is  anticipated  with  the  most  san- 
guine outlook  imaginable. 

Lande    Gets    "Liberator"    Serial. 

Manager  Harry  A.  Lande,  of  the  Qual- 
ity Film  Corporation,  Pittsburgh,  has  just 
returned  from  New  York,  with  the  news 
that  he  has  purchased  from  Harry  Raver 
for  distribution  in  the  Pittsburgh  terri- 
tory the  twelve-episode  serial,  "The  Lib- 
erator," starring  Maciste.  Prints  of  the 
first  five  episodes  are  expected  in  Pitts- 
burgh shortly,  and  bookings  on  the  same 
are  now  being  taken.  Maciste  is  an 
unique  characterization  and  his  tremen- 
dous popularity  is  unquestioned.  No 
doubt  this  serial  will  be  a  great  money- 
maker in  the  Pittsburgh  film  section. 
East   Liberty   Strand   Changes. 

The  Strand  Theatre,  Lincoln  avenue. 
East  Liberty,  Pittsburgh,  has  been  sold  by 
E.  P.  Drumm  to  Mr.  Brandon,  an  exhib- 
itor of  Brushton.  The  house  was  closed 
the  last  week  in  February  for  cleaning 
and  renovating  and  re-opened  March  1st 
with  "Johanna  Enlists"  with  Mary  Pick- 
ford. 

U.   T.    E.    Features    Posters. 

The  Pittsburgh  office  of  the  U  T.  E. 
has  a  most  attractive  line  of  lobby  pos- 
ter frames  on  display  which  should  inter- 
est all  exhibitors  who  are  desirous  of 
making  a  classy  front.  The  frames  are 
also  made  for  photos,  and  one  interesting 
feature  is  the  fact  that  the  spaces  are  ar- 
ranged in  such  a  way  that  they  can  be 
used  for  8x10  and  11x14  cards. 

Preparing    to    Build    Theatre. 

Isaac  Guckenheimer,  of  the  Camera- 
phone  Theatre,  Fifth  avenue,  Pittsburgh, 
will  build  a  large  house,  next  door  to  the 
same,  the  coming  summer.  Details  will 
be  forthcoming  in  the  near  future. 

Indiana    Grand    Plays    "Suspense." 

Frank  Woods,  of  the  Grand  Theatre, 
Indiana,  Pa.,  recently  ran  the  new  Film 
Clearing  House  release,  "Suspense,"  star- 
ring Mollie  King,  and  praised  it  to  the 
skies.  He  also  stated  that  he  did  ex- 
ceptional business  with  Evelyn  Nesbit's 
"Her  Mistake." 

Al  Cross  Fully   Recovered. 

Al  W.  Cross,  who  was  injured  in  the 
film  fire  in  Pittsburgh  last  January  has 
returned  to  Pittsburgh  from  St.  Louis, 
where  he  had  gone  to  recuperate.  He 
says  he  is  feeling  fine,  although  his  right 
hand  is  still  in  bandages.  He  is  con- 
sidering several  offers  at  the  present  time, 
and  his  future  affiliations  will  be  an- 
nounced   shortly. 

Sailor  Alnsworth  Doing  Well. 

Sailor  Ainsworth  is  still  cleaning  up  at 
the  Day  Exchange,  Pittsburgh.  In  fact, 
he  is  doing  so  well  that  his  wages  have 
been  increased  with  the  result  that  he  is 


hustling  more  than  ever.  The  Day  Ex- 
change now  employs  four  salesmen,  Ains- 
worth,   Young,    Shaffer    and    Windstein. 

James  Berry,  formerly  of  the  Pittsburgh 
Metro     exchange,     returned     from     France 
recently    with    the    colored    soldiers.      Jim 
saw    over   six   months'    service   overseas. 
Exhibitors    Mutual's    New    Manager. 

Fred  G.  Sliter  is  the  new  manager  of 
the  Pittsburgh  branch  of  the  Exhibitors 
Mutual  Distributing  Corporation,  suc- 
ceeding William  H.  Rippard,  who  resigned 
recently. 

Mr.  Sliter  has  handled  some  of  the 
largest  branches  of  this  concern,  and  has 


Fred  G.  Sliter. 

New    Pittsburgh    .manager 
hibitors  Mutual. 


for    Ex- 


never  been  found  lacking  at  any  time.  The 
last  branch  he  handled  was  that  in  New 
York  City,  which  position  he  resigned  to 
become  Commissioner  of  Film  for  the 
United  States  Government  in  Mexico, 
working  on  the  Committee  on  Public  In- 
formation. 

Mr.  Sliter  is  a  thorough  film  man,  know- 
ing the  business  from  every  angle.  He 
realizes  and  knows  the  conditions  the  ex- 
hibitors are  up  against,  and  with  his 
knowledge  of  the  film  industry,  it  is  a 
foregone  conclusion  that  he  will  be  of 
great  assistance,  and  will  co-operate  as 
much  as  possible  with  the  exhibitors  here, 
among  whom  he  has  already  made  many 
friends. 

New   Poster  Firm   Busy. 

A  new  poster  firm,  known  as  The  Thea- 
tre Poster  Company,  has  been  formed  in 
Pittsburgh  for  the  purpose  of  renting 
mounted  posters  to  the  exhibitors.  The 
new  organization  has  taken  over  the 
stock  of  the  Poster  Company,  located  at 
Fourth  and  Ferry,  and  at  the  present  time 
is  doing  business  at  that  place,  although 
a  new  location  is  being  sought.  Accord- 
ing to  Manager  Berger,  business  is  good, 
and  exhibitors  are  finding  out  that  his 
concern  specializes  in  quick  and  perfect 
service. 

Demands    Metal   Containers. 

The  following  order  was  issued  by 
Superintendent  Dies,  of  the  Bureau  of 
Building  Inspection,   Pittsburgh,   recently: 

"The  attention  of  this  Bureau  has  been 
called  to  the  practice  of  delivering  reels 
of    film    from    exchanges    to    theatres    en- 


cased only  m  paper  wrapping  and  some- 
times not  covered  at  all.  Reels  are  often 
returned  to  exchanges  in  same  condition 
and  frequently  left  lying  about  in  halls 
and    corridors. 

"Hereafter  all  reels  of  films  must  be 
delivered  and  returned  in  substantial 
metal  containers  and  when  returned  must 
be  left  in  charge  of  a  responsible  person. 
You  will  be  held  accountable  for  the  strict 
observance  of  this  order  and  all  violations 
detected  will  be  dealt  with  severely." 
Morris  Berger's  Activities. 

After  considerable  delay  the  print  of 
"The  Grain  of  Dust,"  Morris  Berger's 
new  film  has  arrived  and  is  now  being 
shown  to  first-run  exhibitors  in  the  Pitts- 
burgh territory.  The  general  opinion 
seems  to  be  that  Berger's  first  big  release 
will  be  a  winner  and  indications  are 
that  it  will  be  accorded  several  runs  in 
the   near   future. 

Capt.  Kinder,  formerly  of  the  World  ex- 
change, is  now  connected  with  Mr.  Berger 
and  •will  take  to  the  road  for  Craft  re- 
leases shortly.  The  Captain  is  well 
known  throughout  the  territory  and 
should  place  the  Craft  picture  in  many 
theatres.  Lucy  Americus,  formerly  sten- 
ographer at  the  Penn  Film  Exchange, 
Pittsburgh,  is  another  member  of  the 
Craft  exchange  force.  Miss  Lucy  will 
take  charge  of  the  office  during  Mr.  Ber- 
ger's  absence. 

Chaplin    Reissues    Popular. 

"A  Night  at  the  Show"  was  the  film 
attraction  at  the  Harris  Theatre,  one  of 
Pittsburgh's  big.  vaudeville  houses,  week 
of  March  17.  This  is  one  of  the  series  of 
four  Chaplin  reissues  put  out  by  General. 
Manager  Burhorn,  of  the  Pittsburgh  Gen- 
eral office,  says  there  is  a  big  demand  for 
these  comedies  and  that  the  best  houses 
in  the  Pittsburgh  territory  are  grabbing 
them  up  fast. 

New  House  for  Erie. 

M.  Slotkin,  of  Erie,  Pa.,  was  in  Pitts- 
burgh  recently,  and  stated  that  as  soon  aa 
weather  conditions  are  favorable,  work 
will  be  commenced  on  the  new  theatre 
which  he  and  his  associates  contemplate 
to  build  on  Parade  street  there.  The 
capacity  will  be  about  1,500,  and  the  house 
will  be  thoroughly  modern  in  every  re- 
spect. This  company  has  a  number  of 
theatres  in  and  around  Buffalo,  N.  Y. 
Theatres   Change    Owners. 

E.  Al  Raymond  sold  his  Coliseum  Thea- 
tre, Stoneboro,  Pa.,  last  week  to  Mr. 
Greer.  A.  J.  Campbell  last  week  bought 
the  Palace  Theatre,  Evans  City,  Pa. 

Meet    Miss    Goldberg! 

Hyman  Goldberg,  the  well-known  Pitts- 
burgh  exhibitor,  is  wearing  the  smile  that 
won't  come  off.  It's  a  girl,  born  recently. 
This  is  his  second  child,  the  other  being 
a  boy,  seven  years  old. 

Pittsburgh   Personals. 

Joseph  L.  Merrick,  assistant  sales  man- 
ager of  the  Exhibitors  Mutual  Distributing 
Corporation  and  Eastern  division  super- 
visor, was  in  Pittsburgh  week  of  March  10. 

S.  S.  Neal,  sales  representative,  is  now 
working  in  the  Pittsburgh  territory.  If 
he  keeps  up  his  work  in  the  manner  in 
which  he  started  out  Manager  Sliter  says 
he  will  pit  him  against  any  salesman  in 
the    organization. 

Mary  Schmidt  has  been  appointed  booker 
of  the  Exhibitors  Mutual  Distributing 
Corporation,  replacing  Retta  Berger,  who 
has  resigned.  Miss  Schmidt  has  been  with 
the  Pittsburgh  organization  for  the  past 
four  years.  ■  Her  thorough  knowledge  of 
her    duties    merited    this    promotion. 

Captain  McClelland,  of  the  Pittsburgh 
Film  Clearing  House,  made  his  first  trip 
out  on  the  road  for  that  concern  recently, 
and  cleaned  up.  "Mac"  hasn't  lost  any  of 
his    old    time    pep. 

Bessie    Love   Has   a   Fist   Fight. 

Action  is  declared  to  be  the  keynote 
of  Bessie  Love's  next  picture.  From  the 
very  first  Miss  Love  strikes  out  to  gain 
the  attention  of  the  spectators.  "Striking 
out"  in  this  case  is  to  be  accepted  literally. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1819 


inasmuch  as  Miss  Love  is  seen  in  the  thick 
of  a  fight  in  the  very  first  scenes  of  "A 
Yankee  Princess."  Coupling  this  fact  with 
the  type  portrayed  by  Miss  Love,  which  is 
that  of  an  Irish  urchin,  photoplay  fans 
may  look  for  such  a  screen  scrap  as  pos- 
sibly no  one  of  the  gentler  sex  has  ever 
indulged  in  outside  of  some  Hogan's  alley. 
Miss  Love's  role  constitutes  her  great- 
est effort  at  character  delineation.  The 
range  of  the  story  carries  her  from  the 
slums  of  a  great  metropolis,  where  she  is 
seen  as  a  scantily  garbed  gamin,  to  the 
drawing  rooms  of  the  wealthy,  there  to 
scintillate-  as  a  model  of  fashion  and  re- 
finement. 


JOBS     FOR     SOLDIERS     IN     MINNEAPOLIS 


Louisville  News  Letter 

Louisville    Business   Was    nml    Is    Good. 

BUSINESS  with  the  Louisville  exhibitors 
is  good,  and  an  excellent  showing  is 
being-  made  in  spite  of  the  high  cost 
of  operation  as  a  result  of  high  labor,  sup- 
plies, heating,  lights,  etc.  The  general 
labor  situation  is  about  the  same  as  it  has 
been,  but  with  the  exception  that  general 
labor  is  easier  to  secure,  and  no  trouble 
is  being  experienced  by  any  of  the  houses 
in  keeping  a  full  force.  Lent  is  beginning 
to  break  in  on  receipts  to  some  extent,  but 
mild  weather  along  with  excellent  local 
employment  conditions  are  resulting  in  a 
steady  run  of  business. 

Louisville  has  passed  through  the  most 
remarkable  record  of  her  history,  having 
gone  through  a  winter  without  snow,  ice 
or  a  single  case  of  zero  temperature.  This 
has  resulted  in  winter  business  being  as 
good  as  that  of  the  average  fall  and 
spring. 

Keith    Publishes    House    Organ. 

The  B.  F.  Keith  interests  have  recently 
started  publishing  a  four-page  house  or- 
gan which  is  distributed  to  the  public  and 
employes.  This  paper  carries  news  of  the 
stars  and  personals  about  the  employes  of 
the  local  Keith  houses,  which  include  the 
National,  Mary  Anderson,  and  the  Strand, 
the  latter  strictly  a  picture  house.  In  edit- 
ion No.  1,  the  company  announces  that  a 
storeroom  adjoining  the  theatre  will  be 
remodeled  into  a  rest  room,  and  will  also 
contain  the  management's  offices.  Atten- 
tion is  called  to  the  fact  that  the  Keith 
management  is  now  operating  a  private 
billiard  room  at  the  National  Theatre,  for 
Keith  connections.  In  the  news  notes  it 
is  reported  that  Miles  Summers,  a  former 
usher  at  the  house,  will  soon  be  back  from 
the  navy. 

The  Alamo  Forces  Attendance. 

Fred  Dolle,  of  the  Alamo  Theatre,  re- 
ports that  he  is  pursuing  the  same  system 
during  Lent  this  season  which  he  followed 
last  year  and  is  getting  excellent  results. 
During  dull  periods  Mr.  Dolle  believes  in 
putting  on  the  very  best  pictures  and  forc- 
ing a  demand.  The  Rex  Beach  picture, 
"Tfie  Brand,"  and  Norma  Talmadge  in  "The 
Probation  Wife,"  were  two  winners  during 
the  early  part  of  Lent.  The  Walnut  Thea- 
tre also  made  a  big  hit  with  "Common 
Clay,"  which  is  a  big  local  interest  pic- 
ture, as  Kinkead  is  a  local  man  and  a 
very  popular  one  at  that. 

Mountain  Theatre   Rnjoy   Good  Business. 

Reports  from  Middlesboro,  Winchester, 
Lexington  and  other  cities  which  are  being 
favored  by  the  great  development  in  Ken- 
tucky's oil,  timber  and  coal  industries,  are 
to  the  effect  that  the  mountain  theatres 
are  now  doing  an  excellent  business  as  a 
result  of  the  influenza  bans  having  been 
lifted.  Kentucky  has  become  one  of  the 
largest  coal  and  oil  states  in  the  country, 
and  the  Eastern  Kentucky  cities  are  more 
active  than  ever  before  in  their  history. 

Blelch  Theatres  Incorporated. 

The  Bleich  Theatres  Co.,  Owensboro, 
Ky.,  have  been  incorporated  with  a  capital 
of  $50,000,  by  George  A.  Bleich,  C.  T.  Har- 
din, Albert  Laub  and  others.  George  Bleich 
has  plans  for  the  erection  of  a  fine  theatre 


Films  Used  to  Advertise 
Readjustment  Committee 

MOVING  pictures  intended  to  adver- 
tise the  work  being  done  in  Min- 
neapolis by  the  citizen's  committee 
on  readjustment  and  allied  agencies  to 
provide  employment  and  care  for  other 
needs  of  returned  soldiers  and  sailors 
will  be  exhibited  in  nearly  all  the  mov- 
ing picture  theatres  of  the  city  during  the 
next  two  weeks.  At  the  present  writing 
the  pictures  are  being-  shown  at  the  New 
Palace,  New  Lyric,  New  Garrick,  New 
Lake,  Princess  and  Empress  theatres, 
newspapers  throughout  the  country  wtih 
Later  they  will  be  shown  at  the  New 
Aster,  New  Garden,  New  Grand,  Strand 
and  Lagoon.  During-  the  last  few  weeks 
the  committee's  employment  bureau  has 
placed  scores  of  former  army  and  navy 
ment    in    positions. 

Bryson  Becomes  Touring  Director. 
James  V.  Bryson,  manager  of  the  Min- 
neapolis Universal  Exchange  has  departed 
for  Des  Moines  to  put  over  "The  Heart 
of  Humanity"  in  the  same  fashion  that 
he  has  done  in  Minneapolis  at  the  Shu- 
bert.  He  will  also  stop  in  Kansas  City 
long  enough  to  do  the  same  stunt.  In 
Mr.  Bryson's  absence  L.  J.  Blumberg  is 
in    charge    of    the    Minneapolis    Universal 

at  Owensboro  this  year.    For  several  years 
past  he  has  been  one  of  the  largest  opera- 
tors   of    the    state,    and    the    leader    in    the 
western   Kentucky    section. 
Miller  Gave  the  Legislature  the  Once  Over. 

Charles  W.  Miller,  manager  of  the  New 
Albany  Amusement  Co.,  at  New  Albany, 
Ind.,  recently  went  to  Indianapolis  to  at- 
tend a  session  of  the  Legislature,  and  se- 
cure first-hand  information  of  the  pending 
bills  for  Sunday  shows,  which  appear  to 
have  been  effectively  killed. 

Picture  Man  Will  Advise  Mayor. 

M.  H.  Thatcher,  of  Louisville,  who  was 
behind  the  building  of  the  Parkland  Thea- 
tre, and  interested  in  several  amusement 
enterprises,  and  who  has  been  a  member 
of  the  City  Council  for  some  time  past, 
has  been  made  department  counsel  for 
Mayor  George   W.   Smith. 

Steurle    Brothers    Lose    Mother. 

Mrs.  Theresa  Steurle,  mother  of  Joe  and 
Lewis  Steurle,  who  are  connected  with 
Fred  Dolle  on  the  Broadway  Amusement 
Enterprises,  controlling  ten  theatres  in 
L.ouisville.  recently  died  after  a  lingering 
illness,  which  she  was  unable  to  fight  off 
due  to  advanced  age. 


Work  Done  by  Citizens' 
Shown  in  Many  Theatres 

office.  "The  Heart  of  Humanity"  is,  at  the 
present  writing,  showing  in  its  fifth  week 
at  the  Minneapolis  Shubert  and  still  going 
big.  One  road  show,  carrying  more  than 
two  tons  of  effects,  is  already  on  a  tour  of 
the  Northwest  and  others  will  soon  fol- 
low, a  symphony  orchestra  and  effect  men 
accompanying  each  show  going  out. 
Blotcky    New    Alhambra    Manager. 

Ben  Blotcky,  with  the  Minneapolis 
Goldwyn  Exchange  for  more  than  a  year, 
has  been  engaged  by  James  Gilasky  to 
manage  the  Alhambra  Theatre  in  St. 
Paul.  Mr.  Solberman,  former  manager  of 
the  Alhambra,  has  purchased  the  interest 
of  Mr.  Mustard  in  the  St.  Paul  Blue 
Mouse  Theatre  and  is  conducting  that 
house  jointly  with  Oliver  Rowe,  former 
partner  of  Mr.  Mustard.  John  Hicks, 
manager  of  the  Minneapolis  Goldwyn 
branch  has  also  lost  another  star  sales- 
man, Phil  Reisman,  who  had  been  with 
the  Minneapolis  Goldwyn  exchange  since 
soon  after  its  opening.  Reisman  has 
taken  the  position  of  special  representa- 
tive for  Triangle  with  headquarters  in 
Chicago. 
"Eyes    of   the    World"   Invades    Northwest. 

"The  Eyes  of  the  World"  company,  the 
Clune  screen  production,  which  made  a 
remarkable  record  in  Iowa,  Nebraska  and 
Missouri  during  the  past  six  months,  has 
invaded  the  Minnesota  and  Dakota  terri- 
tory, opening  at  the  Minneapolis  New 
Lyric  Theatre  for  an  indefintie  run.  The 
picture  has  broken  all  records  for  Iowa, 
said  C.  O.  Hawxhurst,  manager  of  the 
Globe  Film  Co.,  of  Omaha,  which  owns  the 
rights  to  "Eyes  of  the  World"  for  all  Mid- 
dle Western  states.  Mr.  Hawxhurst  is  in 
Minneapolis  personally  supervising  the 
presentation  of  the  film  at  the  New  Lyric. 
Theatre  is   Burned   to  Ground. 

The  Bijou  Theatre  at  Harvey,  N.  Dak., 
operated  by  Arnold  Brothers,  was  burned 
to  the  ground  with  a  loss  of  about  $6,500. 
The  fire  started  in  the  confectionery  store 
next  door  and  an  entire  half  block  was 
consumed  by  the  flames.  Arnold  Brothers 
plan  to  rebuild  a  modern  two  story  brick 
theatre  as  soon  as  weather  conditions  per- 
mit. In  the  meantime  they  are  showing 
moving  pictures  in  a  store. 
••Stolen    Orders"    Booked    for    Twin    Cities. 

Ruben  &  Finkelstein  have  booked 
"Stolen  Orders"  for  showings  in  Minneapo- 
lis and  St.  Paul  this  month.  It  starts  at 
th.-  Minneapolis  Xew  Garrick  March  23  and 
at    the   St.    Paul   Xew  Liberty  March   30. 


The  Universal  Family  Clustered  'Round  the  Old  Cabin  Door. 

And   was  shot  by   the  camera,   the  victims   being  Eddie  Lyons,   Carl   Laemmle,   Lee 
Moran,    Priscilla    Dean,    Monroe    Salisbury,    Dorothy    Phillips,    Mary    McLaren,    and 

T.  D.  Cochrane. 


1820 


THE  MOVING  PICTURE  WORLD 

SAN    FRANCISCO    LIKES    BATHING    GIRLS 

Mack  Sennett's  Beauties  Break  Tivoli  Records 
Personally  Appearing  with  "Yankee  Doodle"  Film 


MACK  SENNETT'S    "Vankee   Doodle    in 
Berlin,"    with    a    bevy    of    Keystone 
bathing  girls  in   person,   was  the  at- 
traction  at   the   Tivoli   Theatre   during  the 
first  week   in   March  and  the  combination 
smashed  all  former  records  for  attendance 
at    this    house.      Mack    Sennett    came    up 
irom    Los    Angeles    to    witness    the    prem- 
ier  presentation   of   his   latest  laugh   pro- 
ducer   and    to    assist    in    the    initial    stage 
efforts    of    his     celebrated     bathing    girls 
In    speaking   of   his   latest   film    attraction' 
he    said:    "During   the   war   a    picture   like 
Yankee     Doodle     in     Berlin'     would     not 
have  been  possible.     The  Kaiser  was  then 
no    laughing    matter    and    while    we    all 
hoped    that    he   would   turn    out   to    be    the 
big  bluff  we  thought  he  was,  the  menace 
ot    his    brutality    was    too    frightening    to 
suggest  a   satirical   treatment  of  the  sub- 
ject.     Now    that   the   world   has   seen    how 
hollow  the  Kaiser  was  in  his  insincerities 
all   of   his   failings   make   an   ideal   subject 
for    ridicule."      During    his    stay    here    Mr 
Sennett    conferred     with     Sol     L.     Lesser, 
whose     original      purchase     included     the 
rights   to   the   Western   States   to   "Yankee 
Doodie   in    Berlin"    and   which   will   be    in- 
creased to  world   rights   in   case   there  are 
no   slips   in   negotiations  under  way.     Fol- 
lowing    the     engagement     at     the     Tivoli 
Theatre    a    show    will    start    on    the    road 
with     this    production    and    the    Keystone 
-bathing   girls. 

Features    Stars    in    Person. 

E.  M.  Asher,  head  of  the  local  film  ex- 
change business  of  the  Turner  &  Dahn- 
ken  Circuit  and  manager  of  the  Tivoli 
Theatre  is  a  firm  believer  in  the  personal 
element  in  connection  with  film  offerings, 
and  during  the  past  few  weeks  has  had  a 
number  of  stars  appear  in  person  on  the 
stage  of  this  theatre,  always  striving 
to  have  these  at  the  time  their  films  are 
being  shown  on  the  screen.  Among  the 
stars  who  have  appeared  of  late  on  the 
stage  of  the  Tivoli  have  been  Thurston 
Hall.  Billy  Rhodes,  William  Russel,  Kit- 
ty Gordon,  the  Sennett  Bathing  Girls  and 
Al  Jennings.  House  manager  Frank  Cos- 
tello  has  become  quite  an  accomplished 
announcer  and  is  constantly  being  called 
upon  to  devise  new  ways  of  introducing 
these  stars  to  the  public.  In  addition  to 
introducing  screen  favorites,  a  number 
of  musical  artists  of  high  rank  have  been 
presented  of  late,  including  Dr.  Carlos 
de  Mandil,  whose  work  as  orchestra  di- 
rector has  been  little  short  of  a  local 
sensation,  Jerome  Uhl,  baritone,  and  Kat- 
ejan    Attl,    harpist. 

Chatkin  Leaves  Film  Clearing  House. 
D.  J.  Chatkin,  who  has  been  in  charge 
of  the  San  Francisco  branch  of  the  Film 
Clearing  House,  Inc.,  since  this  field  was 
entered  a  few  months  ago,  has  resigned 
to  associate  himself  with  the  Consoli- 
dated  Film    Corporation.      The   latter   con- 


cern, of  which  Marion  H.  Kohn,  is  mana- 
ger, is  arranging  for  renewed  activities 
in  the  local  field  and  will  shortly  add  to 
the  lines  handled.  The  premises  occu- 
pied on  Golden  Gate  avenue  are  being 
remodeled  with  this  in  view  and  Mr 
Kohn  will  shortly  leave  on  a  trip  to  New 
lork.  following  a  conference  with  Syd 
Chaplin  at  Los  Angeles.  Mr.  Chatkin  has 
been  succeeded  as  manager  of  the  Film 
Clearing  House,  Inc.  by  Murray  Hawkins 
who  recently  secured  his  release  from 
the  navy,  and  who  was  with  the  Denver 
office  of  the  Select  Pictures  Corporation 
before  enlisting  last  July.  George  Ekre 
until  recently  with  the  General  at  Los 
Angeles,  has  accepted  a  position  as  sales- 
man and  is  now  spreading  the  ten,  twen- 
ty and  thirty  idea  among  the  country  ex- 
hibitors. 

M.  &  R.  Gets  "Super  Strategy." 

The  M.  &  R.  Feature  Film  Exchange  has 
secured  the  California,  Nevada  and  Ari- 
zona rights  to  the  colossal  production, 
"Super  Strategy",  and  will  shortly  an- 
nounce a  booking  in  one  of  the  finest 
theatres  in  San  Francisco.  Charles  Ro- 
senthal Jr.,  of  this  firm  has  left  for  Los 
Angeles,  to  arrange  for  an  early  showing 
in  that  city. 

Activity   in   Producing   Circles. 

Several  moving  picture  companies  are 
now  working  in  the  vicinity  of  San  Fran- 
cisco and  the  outlook  is  for  a  season  of 
unprecedented  activities.  Many  cameras 
and  supplies  have  been  sold  of  late  by  lo- 
cal dealers  and  firms  making  a  specialty 
of  developing  and  finishing  work  are  very 
busy. 

C.  E.  Bartlett  has  taken  over  the  old 
Liberty  studios  at  San  Mateo,  Cal.,  and 
has  commenced  the  filming  of  subjects 
featuring  children  similar  to  the  Gloria 
Joy  productions  made  under  his  direction. 

J.  L.  French,  president  and  general 
manager  of  the  Santa  Cruz  Film  Company 
was  a  recent  visitor  here  and  announced 
that  the  first  comedy  produced  by  this 
concern  was  ready  for  release.  Work  on 
others   will   be   commenced   at   once. 

Del  Clawson,  of  Los  Angeles,  stopped 
off  here  recently  on  his  way  to  Calgary, 
Canada,  where  he  is  to  work  for  the  Can- 
adian   Film    Producing    Company. 

Charles  W.  Alisky,  an  old-time  photog- 
rapher, has  purchased  a  camera  and  outfit 
and  is  preparing  to  tour  the  Orient. 

Paul  T.  Fair,  cameraman  for  the  Cal- 
ifornia Academy  of  Science,  and  John  D. 
Maxwell,  representing  the  United  States 
Forest  Service,  have  left  to  take  moving 
pictures  of  wild  life  in  the  National  For- 
ests   of   Northern    California. 

Claude  Laval,  of  Fresno,  Cal.,  has  just 
finished  a  two-reel  production  for  the  Cal- 


"Police"   Logically   Followed  "The   Bank." 

Essanay's  reissues   give   the   force   credit  for  being  on   the  job. 


March  29,  1919 

ifornia  Peach  Growers'  Association,  show- 
ing the  peach  growing  industry  in  detail. 
Peerless    Acquires    Keystones. 

_  E.  H.  Emmick,  head  of  the  Peerless 
*ilm  Service,  has  returned  from  Los  An- 
geles where  he  secured  rights  to  fiftv-six 
single  reel  Keystones.  This  concern  spe- 
cializes on  comedies,  both  new  and  reis- 
sued. Mr.  Emmick  made  the  tnip  south 
by  auto  and  was  accompanied  part  way  on 
the  journey  home  by  James  Beatty  ofSan 
Jose  and  C.  W.  Midgley,  of  Oakland. 
Christie  Makes  Coast  Trip. 
Charles  Christie,  of  the  Christie  Film 
Company,  Los  Angeles,  spent  a  few  days 
here  recently  and  E.  H.  Emmick  renewed 
his- contract  for  handling  the  comedy  pro- 
ductions of  this  concern  in  California, 
Arizona  and  Nevada  during  the  coming 
year.  The  Turner  &  Dahnken  Circuit 
likewise  contracted  for  handling  these 
out  of  the  New  York  Exchange.  Mr. 
Christie  visited  the  Pacific  Northwest  be- 
fore  returning   home. 

Japanese  Films  To  Be  Released  Soon. 
The  local  force  of  the  Sunrise  Film 
Manufacturing  Company  has  completed 
the  work  of  assembling  the  productions 
of  this  concern  made  in  Japan  and  all 
have  been  forwarded  to  New  York  where 
Ben  Brodsky  will  make  arrangements  for 
their    distribution. 

Coliseum    Has    House    Hostess. 

Samuel  H.  Levin,  owner  and  manager 
of  the  Coliseum  Theatre,  has  created  the 
position  of  house  hostess  and  has  selected 
Louise  E.  Taber  for  the  position.  It  is 
the  desire  to  treat  patrons  of  this  house 
as  guests  and  the  house  hostess  will  pass 
most  of  her  time  in  the  spacious  mez- 
zanine lounge,  of  which  good  use  is  be- 
ing   made    by    the    regular    patrons. 

Exhibitor  Gets  Government  Position. 

Martin  Kurtzig,  assistant  manager  at 
the  Strand  Theatre,  and  a  pioneer  San 
Francisco  exhibitor,  has  been  selected  by 
the  United  States  Government  to  take  full 
charge  of  the  theatres  maintained  at  army 
camps  in  the  Western  Division.  He  will 
have  the  full  management  of  a  circuit 
of  sixteen  houses  where  moving  pictures, 
vaudeville  and  other  attractions  are  fea- 
tured for  the  entertainment  of  the  men  in 
service. 

New  Theatre  at  San  Jose. 
The  latest  addition  to  the  Hippodrome 
Circuit  of  Ackerman  &  Harris  was  opened 
during  the  first  week  in  March  at  San 
Jose,  in  a  theatre  erected  for  these  inter- 
ests at  a  cost  of  about  $200,000.  The  new 
theatre  has  a  seating  capacity  of  2,000 
and  will  present  regular  Hippodrome 
Circuit  vaudeville  and  moving  pictures. 
Other  houses  are  to  be  erected  at  Oak- 
land, Los  Angeles,  Salt  Lake  City  and 
Denver. 

Film   IVews  In   Brief. 

Lester  J.  Fountain  has  been  succeeded 
as  manager  of  the  Casino  Theatre,  San 
Francisco,  by  Lew  H.  Newcomb,  of  New 
York.  A  change  has  just  been  made  from 
vaudeville  and  moving  pictures  to  musical 
comedy. 

Plans  are  being  made  for  extensive 
improvements  and  additions  to  the  Verdi 
Theatre  on  Broadway,  San  Francisco. 
Manager  L.  C.  Johnson  is  preparing  to  ex- 
pend about  $25,000  in  the  work. 

The  New  Fillmore  Theatre,  San  Fran- 
cisco, has  inaugurated  a  series  of  Sat- 
urday afternoon  concerts,  the  orchestra 
being    augumented    for    these    occasions. 

Recent  visitors  at  San  Francisco  have 
included  Mrs.  Jack  Pickford,  Robert  Ellis. 
Charles  Giblyn  and  Kitty  Gordon,  all  con- 
nected with  the  producing  end  of  the  film 
business. 

J.  Murphy,  of  Murphy  &  McKenzie.  Yer- 
rington,  Nev.,  was  a  recent  visitor  in 
San  Francisco  making  arrangements  for 
the  opening  of  the  Metro  Theatre  on 
March    22d. 

Earle  Snell,  San  Francisco  representa- 
tive   of    Mrs.    K.    I.    Nixon,    owner    of    the 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1821 


Majestic  Theatre,  Reno,  Nev.,  has  left  for 
New  York  on  a  business  trip. 

H.  Y.  Heroud  has  purchased  the  Golden 
Gate  Theatre,  Oakland,  Cal.,  from  J.  Wise- 
man, who   has  conducted   it  for  years. 

The  Royal  Theatre,  South  San  Francis- 
co, is  installing  considerable  new  equip- 
ment,  including  new   projection   machines. 

J.  A.  Brehariy  is  now  in  charge  of  all 
the  percentage  shows  of  Sol  L.  Lesser, 
San  Francisco,  instead  of  being  con- 
nected solely  with  the  "Hearts  of  the 
World"   enterprises. 

C.  H.  "Candy"  Howard,  of  Oroville,  Cal., 
paid  San  Francisco's  Film  Row  a  visit 
recently  and  left  behind  a  fine  lot  of 
bookings.  Some  bon  vivant.  too,  this 
"Candy"     person. 


Cleveland  News  Letter 

Euclid   Will    Project   with   Precision. 

THE  new  Euclid  Theatre,  in  downtown 
Cleveland,  which  opens  the  forepart 
of  April,  will  have  one  of  the  finest 
projection  booths  in  the  country.  Edwin 
S.  Porter,  president  of  the  Precision  Ma- 
chine Co.,  which  makes  the  Simplex  pro- 
jector, was  in  Cleveland  recently,  giving 
his  personal  attention  to  it. 

The  equipment  will  be  installed  by  the 
Argus  Theatre  Supply  Division,  Cleveland. 
All  wires  will  be  completely  out  of  sight. 
Besides  the  Simplex  machines,  which  will 
be  equipped  with  the  latest  improvements, 
such  as  speedometers  and  measuring  ap- 
paratus, there  will  be  a  dissolving  spot  and 
flood  light  which  will  work  in  harmony 
with   the  dimmers. 

<.nvil:inovio  I-  Too  Popular. 
Burglars  who  broke  ■  into  the  Norwood 
Theatre,  Cleveland,  and  stole  the  strong 
box  containing  $250  and  some  Liberty 
Bonds,  had  such  a  hard  time  opening  the 
box  that  they  gave  it  up  and  tossed  the 
valuable  iron  container  in  an  alley.  The 
owner,  Paul  Gusdanovio,  recovered  it  the 
following    day. 

Only  recently  the  Strand  Theatre,  Cleve- 
land, another  house  owned  by  Mr.  Gusda- 
novio, was  robbed,  the  cashier  having  been 
held  up  during  the  busy  supper  hour,  and 
Paul  is  beginning  to  think  they  are  pick- 
ing on  him. 

Tom  Colby  Still  in  France. 
Tom  Colby,  former  salesman  for  the 
Universal  out  of  Cleveland,  Is  one  of  the 
few  Cleveland  film  boys  still  in  France, 
and  he  expects  to  remain  there  for  some 
time.  Mr.  Colby  has  written  Manager  Smith 
of  the  Universal  that  he  is  with  the  A.  E. 
F.,  Co.  B,  6th  American  Train. 

Levy    Goes    to    Florida. 
Abe    Levy,    of    Bellefontaine,    Ohio,    has 
bought     the    Garden    Theatre,    Pensacola, 
Fla.,  and  has  moved  to  the  sunny  South. 
The    Garden    is    a    fine    new    house    seatfng 
900  and  was  built  by  Cleveland  interests. 
The    deal    was    negotiated    by    D.    N.    Grill, 
Cleveland  broker.    Mr.  Levy  formerly  own- 
ed  the  Opera  House   in  Bellefontaine. 
"Fit  to  Fight"  Goes  Well. 
"Fit    to    F|ight,"    the    big    morality    play 
distributed  by  the  Standard  Film  Service, 
Cleveland  and  Cincinnati,   recently  played 
four   days   in   Dover,    O.,   at   the   Weber,   a 
record    run;    seven    days    in    Zanesville    at 
the   Orpheum,   and   three  days  in   the   new 
Sherman  Theatre,  Chillicothe,  Ohio. 
Fleisher  Is  a  Prize  Winner. 
Nate    Fleisher,    one    of    the    Ed    Smith's 
lightning  salesmen  for  Universal   films  in 
northern   Ohio,    captured    three    prizes   for 
business  lately. 
Vanderwerf    Purchases   Family    Theatre. 
The  Family  Theatre,  Cleveland,  has  been 
purchased   by    C.   J.    Vanderwerf.    old-time 
exhibitor.     Mr.    Vanderwerf    recently    dis- 
posed  of   the   Paris   Theatre,   on    the   west 
side  of  Cleveland. 


SUPERIOR  EDUCATIONAL  INCORPORATES 

New  Des  Moines  Film  Concern  Will  Collect  and 
Make   Pictures   Suitable   for   Children's   Shows 


ANEW  local  film  corporation,  The  Su- 
perior Education  Film  Co.,  of  Des 
Moines,  has  been  incorporated  for 
$125,000  for  the  purpose  of  making  films 
calculated  to  appeal  to  children  and  along 
historical,  zoological,  travel  and  educa- 
tional lines.  Rev.  J.  Edward  Kirbye  is 
president  of  the  company,  Abe  Frankle, 
managing  director  of  three  theatres  here, 
is  the  secretary  and  the  Rev.  Albert  C. 
Derr,  of  Evanston,  111.,  is  general  manager. 

The  company  is  gathering  educational 
film  from  all  parts  of  the  world,  standar- 
dizing it  and  arranging  it  in  a  regular 
series  that  will  fit  into  the  curriculum  of 
any  school,  church,  state  institution,  Chau- 
tauqua, women's  club,  etc.  Another  de- 
partment will  be  devoted  to  film  adver- 
tising and  already  several  leading  thea- 
tres  have   been    contracted    for. 

The  company  will  make  a  specialty  of 
children's  films  appropriate  for  morning 
matinees.  The  first  to  be  released  will  be 
"A  Modern  Mother  Goose."  This  will  be 
shown  at  the  Rialto  Theatre  here  for  two 
weeks  consecutively  before  giving-  way 
to  the  next  Saturday  morning  release. 

The    new    corporation    expects    to    widen 
the    scope    of    their    operations    to    include 
the   Middle   West.     Work    on   the   various 
subjects   is  already  well  under  way. 
New  Theatre   Will   Boom   Property   Values. 

The  new  Des  Moines  Theatre  is  going 
to  "make"  the  corner  of  Sixth  and  Grand 
avenues,  according  to  present  predictions. 
Under  the  big  theatre  will  be  a  large  cafe- 
teria, the  finest  drug  store  in  the  state 
will  be  located  on  the  corner,  a  cigar  store, 
a  candy  shop  and  a  florist's  store  are  to 
be  installed,  while  the  three  floorn  above 
the  theatre  have  been  leased  to  doctors 
and  dentists  exclusively.  Present  indica- 
tions point  to  the  theatre  and  building 
opening  the  first  week  in  May.  This  will 
give  a  boom  to  the  location  of  the  house 
that  should  prove  most  beneficial  and  real 
estate  men  say  it  is  an  example  of  how 
various  industries  follow  the  picture  busi- 
ness. 

New  features  of  the  theatre  are  a  rest 
and  club  room  for  employes  which  will 
be  provided  with  shower  baths  and  all 
modern  conveniences.  The  plasterers  are 
still  working  on  the  interior  and  It  will 
be  at  least  two  weeks  before  they  g;ve 
way   to   the   decorators. 


Won't  Ickko  of  Henry. 
Henry  Lego,  former  manager  of  the 
Majestic  Theatre,  Fort  Dodge,  and  for  the 
past  year  in  the  service  as  accountant  at 
the  quartermaster's  department  at  Camp 
Dodge,  seems  to  be  in  for  a  long  stretch 
In  the  army.  He  has  done  such  effective 
work  that  the  camp  officials  are  loath  to 
recommend   his   release. 


Sullivan   Returns. 

Frederic  Sullivan,  director  general  for 
the  New  Art  Film  Corporation,  which  has 
just  finished  a  picture  at  the  Balboa  stu- 
dios at  Long  Beach.  California,  has  re- 
turned to  Des  Moines.  General  Manager 
George  D.  Watters  will  be  here  the  com- 
ing week  and  arrangements  are  under 
way  for  an  exclusive  showing  of  the  sub- 
ject, as  yet  unnamed,  here  before  Watters 


and  Sullivan  go  on  to  New  York  where 
permanent  arrangements  for  distribution 
will  be  consummated.  The  Company  is 
an  Iowa  institution,  financed  entirely  by 
local  capital.  For  the  looal  showing  the 
Berchel  Theatre,  the  road  show  house  with 
1,500  seating  capacity,  has  been  engaged 
and  invitations  have  been  sent  out  to  trie 
social  elect  of  the  city  for  the  occasion. 
An  orchestra  of  twenty  pieces  will  render 
the    musical    accompaniment. 


Universal    Entertained    Wounded    Soldiers. 

Universal  presented  "The  Heart  of  Hu- 
manity" before  the  convalescent  soldiers 
at    Fort    Des    Doines    before    starting    the 

week's  run  at  the  Palace  Theatre.  The 
soldiers,  many  of  whom  had  been  wounded 

in  action,  were  a  most  enthusiastic  au- 
dience and  the  officers  present  from  Camp 
Dodge  declared  that  they  would  send 
every  soldier  who  had  fifty  cents  and  could 
walk  to  the  downtown  showing.  It  was 
a  good  publicity  stunt  handled  by  Jimmie 
Bryson  and  Dorothy  Day,  in  charge  of 
boosting    the    picture    here. 

It  has  been  decided  to  handle  the  picture 
in  Iowa  as  a  road  show  proposition,  and 
V.  Wolfe,  who  has  been  handling  Jewel 
productions  in  Iowa,  has  been  put  in 
charge  of  the  road  shows  in  this  state. 


Short  News  Items. 

Manager  LiBeau,  of  Paramount-Artcraft, 
is  furnishing  the  local  Y.  M.  C.  A.  with  a 
subject  each  Saturday  evening  for  show- 
ing in   their  auditorium. 

Sam  S.  Schwarz.  auditor  for  the  Blank 
Enterprises,  will  leave  soon  for  a  tour  of 
the   Kansas   City  and   Omaha   officers. 

"Mickey"  has  been  sold  to  the  Rialto 
Theatre  for  a  week's  showing  in  April. 
An  advance  campaign  on  billboards  has 
already   been   started    on    this    subject. 


Select    Title   for   Mae   Murray's    Next. 

"What  Am  I  Bid"  is  the  title  selected 
for  Mae  Murray's  next  Universal  Special 
Attraction,  scheduled  for  release  on  April 
14.  The  film  is  an  adaptation  of  a  story 
by  John  B.  Clymer  and  Harvey  Thew,  and 
has  been  produced  by  Robert  Z.  Leonard 
in  six  reels. 

In  addition  to  being  especially  suitable 
to  Miss  Murray's  talents  "What  Am  I 
Bid"  is  said  to  be  one  of  the  most  unique 
productions  ever  filmed  at  Universal  City. 
The  story  relates  the  manner  in  which 
a  mountain  girl,  virtually  sol«>  to  a  boot- 
legger by  her  drunken  degenorate  father, 
by  coincidence  meets  a  secret  service 
man,  who  takes  such  an  interest  in  her 
that  she  decides  to  educate  herself,  and 
by  an  ingenious  method  finally  lifts  herself 
to  the  social  standing  of  the  man  she 
loves. 

In  support  of  Miss  Murray  are  Willard 
Louis  as  Crimp,  Ralph  Graves  as  McGib- 
bon,  John  Newlands  as  Yarnell,  Gertrude 
Astor  as  Diana  Newlands  and  Joseph 
Girard  as  McGibbon's  father. 


Moving  Picture  World  covers  its  Held 
like  a  picture  covers  the  screen.  It  is  read 
in  every  country  and  in   every  clime. 


Do  you  want  to  change  your  position? 
Seek  new  employment  through  The  World's 
Classified  advertising. 


A   Little   Strip   of   Beauty   from  "Oh   Boy's"   Chorus. 

Thirteen  of  'em  in   the  Capellani-June  Caprice  Feature  to  be  released  by  Pathe. 


1822 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


St.  Louis  News  Letter 

Film   Board   Activities. 

SIDNEY  HATCH,  formerly  manager  of 
the  old  V-L-S-E  here,  was  a  recent 
visitor  in  St.  Louis.  He  is  now  selling 
moving  picture  screens  for  a  Detroit  con- 
cern. While  he  was  here  Mr.  Hatch 
attended  a  meeting  of  the  St.  Louis  Film 
Board  of  Trade  and  gave  the  members 
some  Interesting  news  concerning  the 
workings  of  the  Detroit  Board. 

J.  L.  Friedman,  of  the  Celebrated  Play- 
ers Company  of  Chicago,  holds  the  honor 
of  being  the  pioneer  exchange  man  in  this 
country  to  first  advocate  the  film  board 
of  trade  as  a  necessary  adjunct  to  the  film 
industry. 

The  St.  Louis  Film  Board  of  Trade  will 
shortly  give  its  first  annual  ball.  Plans 
are  under  way  to  bring  some  of  the  big- 
gest stars  on  the  screen  to  St.  Louis  for 
the    occasion. 

A    New    Exchange   Opens. 

Mrs.  Esta  Steinar,  formerly  manager  of 
the  Rex  Theatre,  Centralia,  111.,  and  for  a 
short  time  manager  of  the  Delmar 
Theatre  in  St.  Louis,  ha-,  opened  an  ex- 
change in  the  Empress  Building  here.  The 
new  company  is  known  as  the  Strand  Film 
Company,  and  it  is  understood  Jack  Wild 
and  Harry  Koplar  are  also  interested  in 
the  new  company. 

Mrs.  Steinar  is  the  first  woman  exchange 
manager  in  St.  Louis.  The  company  has 
secured  the  booking  rights  for  "Mickey" 
and  "Civilization." 

Signaling  in  Siberia. 

P.  L.  Ryan,  formerly  general  manager 
of  the  Standard  Film  Corporation  in 
Kansas  City,  is  at  present  located  with  the 
U.  S.  Signal  Corps,  Company  F,  Eighth 
Battalion,  in  Siberia.  Ryan  served  with 
the  American  Expeditionary  Forces  in 
France  for  nearly  a  year  and  took  part 
in  several  battles,  including  the  famous 
Soissons   engagement. 

Rosenthal   Is   District    Manager. 

Barney  Rosenthal,  the  popular  manager 
of  the  Universal  Film  Company  here,  has 
been  appointed  district  manager  for  the 
territory  embracing  Missouri,  Illinois, 
Arkansas,  Indiana,  Tennessee  and  Ken- 
tucky. 

Robert  Talbot  is  holding  down  the  heavy 
work  during  Mr.  Rosenthal's  absence. 
Scherer  Brothers  to  Bnild. 

Scherer  Bros.,  who  own  the  Mikado 
Theatre,  one  of  St.  Louis'  finest  picture 
houses,  have  purchased  a  large  plot  of 
ground  at  the  corner  of  Clara  and  Easton 
avenues,  where  they  will  shortly  com- 
mence work  on  the  erection  of  a  new 
theatre  to  cost  in  the  neighborhood  of 
$175,000.  Scherer  Bros,  are  pioneers  of 
the  film  business  in  St.  Louis. 

Exhibitors'  Mutual  to  Move. 

The  Exhibitors'  Mutual  Film  Company 
of  this  city  has  closed  a  lease  for  new 
headquarters  on  Grand  avenue,  near 
Washington  boulevard,  and  will  move 
there  from  their  present  quarters  at  1311 
Pine  street  within  the  next  two  months. 
Weeks    to    Push    Victory    Loan. 

George  Weeks,  manager  of  the  St.  Louis 
office  of  Paramount  Pictures  Corporation, 
has  been  appointed  chairman  of  the  com- 
mittee of  St.  Louis  associated  film  ex- 
changes for  the  forthcoming  "Victory 
Loan"   drive   in   this  territory. 

Educational  Manager  in  St.  Louis. 

Charles  A.  Dean,  general  manager  of 
the  Educational  Film  Corporation,  was  a 
visitor  in  St.  Louis  last  week  at  the  local 
office  of  the  company.  Dean  states  the 
educational  releases  are  being  booked 
heavily   throughout  the  East. 

Jack  Is  Running  Wild. 

Jack  Wild,  manager  of  the  World  Film 
Corporation's  St.  Louis  office,  has  left  for 
a  six  weeks'  tour  of  the  states  in  this 
territory. 

Kane   Is   Luncheon   Guest. 

Arthur  S.  Kane,  general  manager  of  Se- 
lect Pictures,  was  tendered  a  luncheon  at 


the  Elks'  Club  Thursday,  March  20.  Mr. 
Lane  was  in  St.  Louis  on  a  visit  to  J.  S. 
Ragland,    the    local    Select    manager. 

Strickland    Makes    Good. 

The  selection  of  Harry  Strickland  as 
manager  of  the  General  Film  Company's 
St.  Louis  exchange  after  he  had  put  in 
several  years  on  the  road  justified  the 
good  judgment  of  the  company  by  the 
good  results  Strickland   is  achieving. 

Universal    Slay    Move. 

It  is  understood  that  the  Universal  Film 
Company  here  contemplates  moving  from 
their  present  location,  at  2300  Locust 
street,  to  new  quarters  in  the  neighbor- 
hood   of   Grand   avenue. 

Who    Gets    the    Twenty-five? 

The  newly  formed  St.  Louis  Film  In- 
spectors' Union  has  passed  a  regulation 
and  ruling  providing  $25  fine  against  any 
inspector  who  places  the  wrong  band  on 
a  roll   of  film. 

Triple    Program   Proves    Successful. 

M.  L.  Hyman,  manager  of  Fox's  Liberty 
Theatre  here,  has  instituted  a  new  policy 
which  is  proving  a  huge  success.  The 
Liberty  is  offering  a  triple  program  daily 
and  the  house  is  doing  a  capacity  busi- 
ness. 

Wonder  If  He's  Sad. 

Thomas  McKeen,  son  of  M.  M.  McKeen, 
manager  of  the  local  office  of  the  Fox 
Film  Corporation,  is  now  serving  with 
the  United   States   forces  at   Trieste. 


Spokane  News  Letter 

Tempting    the    Self-Denying    Ones. 

THE  observers  of  Lent  in  Spokane  must 
have  been  the  victims  of  a  base  con- 
spiracy on  the  part  of  moving  pic- 
ture managers,  for  never  were  they  of- 
fered a  more  tempting  and  complete  sched- 
ule of  pictures  than  the  March  9  program, 
which  included  everything  from  the  great- 
est war  pictures  to  spectacular  novelties 
and    "best-seller"    dramas. 

The  Clemmer  showed  the  new  Marguer- 
ite Clark  vehicle,  "Mrs.  Wiggs  of  the  Cab- 
bage Patch,"  followed  by  Dorothy  Gish  in 
"Boots." 

The  eight-day  return  engagement  of 
"Hearts  of  the  World,"  D.  W.  Griffith's 
supreme  triumph,  still  filled  the  Auditor- 
ium at  both  the  matinee  and  evening  pro- 
gram. 

The  Casino  captured  the  big  attraction 
of  the  week  and  added  a  ten-piece  orches- 
tra in  honor  of  the  occasion — "The  Heart 
of  Humanity,"  starring  Dorothy  Phillips 
and   released   by   the  Universal. 

Gaby  Deslys  In  "Infatuation"  drew  pack- 
ed houses  at  the  Liberty. 

The  Rex  showed  the  6-ft.  2-in.  leading 
man,  Herbert  Heyes,  with  Bessie  Barris- 
cale,  in  Kathleen  Norris'  best  seller,  "The 
Heart  of  Rachael." 

Former  Picture  Man  \o«-  Mayor. 
William  Cutts,  builder  of  the  Liberty 
Theatre,  Spokane,  Wash.,  and  its  first  man- 
ager, is  now  the  Democratic  Mayor  of 
Butte,  Mont.,  according  to  word  received 
by  his  friends  here.  He  was  a  captain  in 
the  United  States  spruce  division  and  was 
previously  a  lieutenant  during  the  war 
period.  He  has  just  been  elected  vice- 
president  of  the  Veterans  of  the  Great 
War  of  Montana.  He  was  a  member  of 
the  Montana  Legislature  in  1913  and  also 
in  1917. 

Grombacher  Arrives  in  Spokane. 

Ray  A.  Grombacher,  formerly  of  Seattle, 
Wash.,  has  been  appointed  secretary  of 
the  Liberty  Amusement  Company,  and  has 
arrived  in  Spokane  where  he  is  actively 
interested   in   the   company. 


Do  you  want  to  change  your  position? 
Seek  new  employment  through  The  World's 
Classified  advertising. 


Newark  News  Letter 

Bob   Sumner   Managing  Carlton. 

NO  S.  O.  L.  for  Robert  S.  Sumner!  Upon 
his  return  from  France  Mr.  Sumner 
made  a  connection  with  the  selling 
forces  of  William  Fox.  Hardly  had  he 
became  acquainted  with  his  duties  when 
he  was  shifted  to  Fox's  Terminal  Theatre, 
84  Park  place,  Newark,  as  assistant  to 
Manager  Frederick  Shafer.  Here  he  re- 
mained but  a  few  weeks,  when  his  ability 
won  for  him  the  position  of  manager  at 
Fox's  Carlton  Theatre,  Market  and  Halsey 
streets.  Mr.  Sumner  at  one  time  handled 
the  films  of  the  Educational  Film  Cor- 
poration, with  offices  in  the  Proctor 
Theatre  building,  116  Market  street, 
Newark.  He  sold  his  interest  in  the  busi- 
ness, and  enlisted  in  the  United  States 
Signal  Corps,  where  he  was  assigned  to 
the  324th  Field  Service  Battalion. 
Mate  Files  Trade  Name. 
The  Select  Amusement  Company  has 
been  filed  as  the  name  under  which  Harry 
Mate,  of  142  Fleming  avenue,  William 
Mate,  of  270  Ferry  street,  and  Jacob 
Unger,  of  43  Barclay  street,  all  of  Newark, 
will  conduct  business.  The  Select  con- 
trols a  string  of  theatres  throughout 
Newark.  The  principal  office  of  the  firm 
is  given  as  214-216  Walnut  street,  the 
home    of   the   Walnut    Theatre. 

Newark's  Olympia   Opens. 

The  Olympia  Theatre,  Norfolk  street 
and  South  Orange  avenue,  has  just  been 
opened  by  John  Blum  and  Henry  A. 
Robrecht.  Mr.  Blum  has  owned  and  man- 
aged a  number  of  moving  picture  houses 
in  that  section,  and  Mr.  Robrecht  is  at 
present  owner  of  the  Royal  Theatre, 
Broad  street,  Newark. 

Trenton  Concern  Incorporates. 

The  National  Commercial  and  Amuse- 
ment Co.,  with  offices  at  235  East  State 
street,  Trenton,  has  filed  articles  of  in- 
corporation with  the  Secretary  of  State. 
The  concern  is  capitalized  at  $125,000. 
Raymond  F.  Richter  is  named  as  regis- 
tered agent.  Besides  Mr.  Richter,  the  in- 
corporators include  Joseph  C.  McHugh 
and  Henry  E.  Ford. 

Lee   Gainsborg    with    Select. 

Lee  Gainsborg,  one  of  Newark's  old  film 
men,  Is  now  traveling  New  Jersey  for  the 
Select  Pictures.  Mr.  Gainsborg  works  out 
of  the  New  York  office.  He  was  for  sev- 
eral years  manager  of  the  local  office  of 
the  Universal  Film  Exchange  at  286 
Market  street,  now  occupied  by  the  Ap- 
pollo  Feature  Film  Exchange,  Otto  Mar- 
bach,  manager. 

Harry  Lamont  Dead. 

Harry  Lamont,  manager  of  a  chain  of 
motion  picture  houses  in  Trenton,  was 
found  dead  from  exposure  last  week  in  a 
field  near  the  Lawrenceville  Preparatory 
School,  Lawrenceville.  He  escaped  in  a 
delirium  from  McKinley  Hospital,  where 
he  had  been  confined  by  illness.  Mr. 
Lamont  is  survived  by  a  widow,  three 
children   and   a   mother. 

$200,000    Theatre    in    New     Brunswick. 

With  an  authorized  capitalization  of 
$200,000,  the  Victory  Amusement  Corpora- 
tion, formed  to  finance  the  construction 
of  the  new  Victory  Theatre  to  be  built  in 
New  Brunswick,  N.  J.,  has  been  incor- 
porated. Benjamin  W.  Shafer,  of  356 
George  street,  manager  of  the  Empire 
Theatre,  is  named  as  statutory  agent.  The 
Incorporators  are  Walter  B.  Bond,  Jessie 
Moller  and  Mr.  Shafer. 

New  Theatre   for   Audubon. 

Joseph  O'Hara,  of  Audubon,  N.  J.,  is- 
having  plans  prepared  for  a  motion  pic- 
ture theatre,  store  and  apartment  build- 
ing to  cost  $100,000.  The  proposed  build- 
ing will  occupy  a  plot  50x150  for  the  one- 
story  part  of  the  structure,  and  18x56  for 
the  two-story  addition  housing  the  apart- 
ments. The  theatre  will  be  located  at 
Atlantic  avenue  and  Chestnut  street,  and 
will  be  built  after  plans  by  Custer  &  Gill, 
architects. 


-March  29,  1919 


THE  MOVING  PICTURE  WORLD 


1823 


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Producers'  and  Distributors'  News 


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Leah  Baird  Has  Big  Support 
in  "As  a  Man  Thinks" 

IN  line  with  the  policy  of  an  all-star 
cast  for  "Four  Star"  pictures,  "As  a 
Man  Thinks,"  the  first  of  the  Augustus 
Thomas  series  of  features.  presents 
Leah  Baird  as  the  star,  supported  by  play- 
ers well  known-  in  the  theatrical  world. 

Henry  Clive,  the  leading  man,  is  an  In- 
ternationally famous  vaudeville  headliner. 
He  has  appeared  in  Goldwyn  and  Fox  pic- 
tures. 

Betty  Howe  has  been  featured  by  Art- 
craft  and  co-starred  by  Vitagraph.  She 
plays  the  role  taken  by  Gail  Kane  in  the 
original  stage  production  of  "As  a  Man 
Thinks,"  in  which  John  Mason  starred. 
Mr.  Mason's  original  role  is  portrayed  by 
Charles  C.  Brandt,  well  known  on  Broad- 
way and  in  Paramount  pictures  as  a  char- 
acter actor. 

The  role  of  the  artist's  model  is  enacted 
by  Mile.  Elaine  Amazar,  a  Parisian  and 
noted  grand  opera  singer.  This  is  Mile. 
Amazar's  first  picture  appearance  in  Amer- 
ica, but  not  her  first  before  the  camera, 
having  starred  in  Pathe  and  Gaumont  pro- 
ductions  in   Paris. 

Alexander  Herbert  plays  the  role  of  the 
sculptor.  Warburton  Gamble,  whose  lat- 
est screen  appearance  was  with  William 
Faversham  in  "The  Silver  King,"  plays 
the  role  created  by  Walter  Hale. 

The  Augustus  Thomas  pictures  are 
Harry  Raver  productions.  George  Irving 
-directed  "As  a  Man  Thinks"  which,  like  the 
other  Thomas  "Four  Star"  pictures,  will  be 
distributed  by  the  W.  W.  Hodkinson  Cor- 
poration. 


Where    Mae    Marsh's    Art    Lies. 

Mae  Marsh's  art  lies  in  being  typical  of 
a  million  girls.  She  is  at  her  best  when 
given  the  opportunity  to  be  wistful, 
dreamy  and  a  victim  of  circumstances. 
In  this  guise  she  comes  as  "Spotlight 
Sadie"  in  her  newest  Goldwyn,  released* 
April  13. 

It  is  said  that  rarely  has  she  had  a  role 
more  completely  to  her  liking  nor  has  she 
been  seen  as  the  principal  figure  in  a  play 
more  human  and  poignant  and  charming 
than  this  romance  of  Ireland  and  the  the- 
atre. 

Apart  from  the  fidelity  and  beauty  of 
the  scenes  close  to  the  Irish  sea,  and  the 
■dramatic  ones  in  the  theatre.  Spotlight 
Sadie"  is  replete  with  illuminating 
flashes  of  Mae  Marsh's  unique  individual- 
ity. Often  they  are  seen  In  short  epi- 
sodes apart  from  the  main  issue  of  the 
narrative,  but  once  viewed,  her  status  as 
an   artiste   is   never   in   doubt. 


They   All   Crowd  to    See  Kerrigan. 

Another  proof  of  the  evergrowing  pop- 
ularity of  Jack  Warren  Kerrigan,  the 
Jesse  D.  Hampton  star,  is  the  large  crowds 
that  attended  the  American  Theatre  In 
Salt  Lake  City  when  "Come  Again  Smith" 
was  exhibited.  For  every  performance 
on  the  Sunday  and  Monday  shown  the 
theatre  was  crowded  to  capacity.  Kerri- 
gan's pictures  are  distributed  by  the  W. 
W.  Hodkinson  Corporation.  His  newest  is 
"The  End  of  the  Game,"  a  Western  thriller, 
to  he  followed  by  "The  Best  Man,"  a 
secret  service  story  of  mystery  and  ro- 
mance. 


Elsie  Ferguson 

As   She   Appears    in   Her    Forthcoming 
Artcraft,  "Eyes  of  the  Soul." 

Billie  Rhodes  in  Role  of 

a  Girl  Raised  by  Thieves 

IN  her  latest  National  production,  "The 
Lamb  and  the  Lion,"  released  by  Ex- 
hibitors Mutual,  Billie  Rhodes  has  the 
support  of  a  number  of  the  most  capable 
exponents  of  the  silent  drama.  The  young 
comedienne  plays  the  part  of  "Boots,"  a 
girl  waif  who  has  been  raised  among  a 
band  of  thieves  of  which  "The  Lion"  is 
the  leader. 

Melbourne  MacDowell  plays  "The  Lion." 

Maud  George  is  cast  in  the  role  of  the 
society  vampire.  Hal  Clements  is  well 
known  to  the  motion  picture  world  as  a 
,' rector  of  many  successful  productions 
;.nd  as  a  sterling  actor. 

Walter  Hiers  will  be  best  remembered 
by  the  character  role  of  Chubby,  the  fat 
boy  in  "Brown  of  Harvard."  Charles 
Spere,  who  plays  the  juvenile,  has  ap- 
peared in  many  Ince  pictures.  Vera  Lewis 
has  had  an  unusual  career  in  repertoire 
stock    and    films. 

Francis  J.  Grandon  directed  the  produc- 
tion. 


Big  Theatres  Book  Christie  Comedies. 

Sidney  B.  Lust,  president  of  Super-Film 
Attractions  of  Washington,  has  arranged 
for  booking  Christie  Comedies  in  a  num- 
ber of  the  highest  class  houses  in  his 
territory,  among  them  being  the  Loew's 
Palace  and  Loew's  Columbia,  in  Washing- 
ton, the  Maryland  and  Parkway  theatres 
in  Baltimore  and  the  Bluebird  Theatre  in 
Richmond,   Va. 


Much  Variety  in  Comedies 
Scheduled  by  Universal 

THERE  is  variety  a  plenty  in  the  com- 
edies to  be  released  by  Universal  the 
last  week  of  March  and  the  first  week 
of  April.  Every  phase  of  cinema  comedy 
from  animated  cartoons  to  animal  com- 
edies is  brought  out  by  the  scheduled  re- 
leases  for  the   two  weeks. 

On  March  31  Lyons  and  Moran  will  be 
featured  In  "The  Wife  Breakers,"  a  one- 
reeler  dealing  with  the  difficulties  of  two 
married  men  in  bringing  about  law  and 
order  in  their  respective  households,  a 
Nestor  entitled  "Lizzie's  Waterloo,"  and  an 
L-Ko,  "A  Skate  at  Sea."  The  latter  re- 
lease features  Charles  Dorety,  Eva  Novak 
and  Vera  Reynolds,  and  has  been  directed 
by  Vin  Moore. 

The  week  of  April  7  will  bring  out  the 
fourth  of  Pat  Sullivan's  one-reel  animated 
cartoons  entitled  "Charlie  Treats  'Em 
Rough."  The  Lyons-Moran  comedy  for 
this  week  is  titled  "State  Room  Secrets" 
and  the  L-Ko,  featuring  Charlie  from  the 
Orient  and  a  number  of  child  actors,  is  en- 
titled   "Charlie    and    the    Children." 

According  to  Julius  Stern,  president  of 
the  L-Ko  Kompany,  a  number  of  two-reel 
special  animal  comedies  are  being  pro- 
duced for  release  as  Century  comedies, 
through  Universal,  in  the  near  future. 
Universal  has  also  announced  that  William 
S.  Campbell  is  at  work  on  the  second  of 
his    series    of   special   animal    comedies. 


Show   Keen   Interest   in   New   Joyce   Film. 

As  the  date  of  the  release  of  "The  Cam- 
bric Mask"  draws  nearer,  interest  in  this 
newest  Alice  Joyce  feature  grows.  This 
trend  is  made  apparent  by  the  booking 
chart.  With  the  first  news  of  the  com- 
pletion of  this  new  feature  seeping  into 
public  channels,  the  rush  for  reservation 
began. 

It  is  reported  by  the  Vitagraph  home 
office,  where  advance  screenings  of  "The 
Cambric  Mask"  have  already  taken  place, 
that  the  picture  is  a  worthy  successor 
of  "The  Lion  and  the  Mouse."  Especially 
effective  in  atmosphere  and  with  the  feel- 
ing of  evil  portent  ever  present,  this  mys- 
tery play  is  counted  on  to  prove  a  big 
winner. 

It  was  directed  by  Tom  Terriss.  In  the 
cast  supporting  are  Maurice  Costello,  Her- 
bert Pattee,  Roy  Appelgate,  Bernard  Sie- 
gel,  Jules  Cowles,  Martin  Faust  and  Flor- 
ence DeShon. 

Robert  W.  Chambers'  novel  of  the  same 
name  forms  the  groundwork  of  "The 
Cambric  Mask." 


Prepare  "Hearts  Asleep"  for  Release. 

Bessie  Barriscale  proves,  in  her  newest 
B.  B.  Feature,  "Hearts  Asleep,"  which  has 
just  been  cut  and  prepared  for  release  by 
Exhibitors  Mutual,  that  it  does  not  take 
a   long  line  of  ancestors   to  make  a  lady. 

In  This  production  Miss  Barriscale  is 
just  a  bit  of  the  world's  driftwood — a 
scrub  girl,  with  no  education  and  reared 
among  thieves.  Yet  she  works  her  way 
into  society  and  there  is  received  with 
open  arms. 

There  is  a  goodly  share  of  comedy  to 
offset  the  tense  dramatic  situations.  Sym- 
pathy will  run  high  for  the  character  por- 
trayed by  Miss  Barriscale. 

Howard  Hickman  directed  "Hearts 
Asleep." 


1824 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


Making  a  Hurdler  Float  Over  the  Barriers. 

President  Watson  of  the  Novagraph  Company  watching  his  own  expert  and  a  Pathe 
shooter   take   "analysis    of   motion"   pictures  at  Saranac  Lake. 

"The  Crimson  Gardenia"  Is  Beach's  Next  Goldwyn 


THE  Crimson  Gardenia"  will  be  the 
next  Rex  Beach  drama.  Work  on  the 
production  is  progressing  at  the  Gold- 
wyn Studios  in  Culver  City  under  the  di- 
rection of  Mr.  Beach  and  Reginald  Bar- 
ker. 

Forsaking  Alaska  and  the  Frozen  North 
for  the  moment,  Rex  Beach  places  the 
locale  of  "The  Crimson  Gardenia"  in  New 
Orleans  at  the  height  of  the  carnival  sea- 
son. The  Mardi  Gras  is  in  full  swing 
and  every  detail  of  the  brillant  pageant 
is  shown,  serving  as  background  for  a 
story  in  which  romance,  adventure  and  in- 
trigue have  equal  parts,  with  constant 
action  always. 

The  amazing  plot  of  a  band  of  counter- 
feiteers  to  defraud  the  Government  is 
shown,  together  with  evidence  of  their 
seeming  success,  _  until  by  the  force  of  a 
tender  romance  their  workings  are  un- 
covered and  the  wheels  of  justice  crush 
them.  This  web  of  love  and  intrigue  in- 
volves interesting  characters  unlike  the 
primitive  men  and  women  Rex  Beach  us- 
ually infuses  with  life.  The  bored  New 
York  society  man,  the  dashing  Creole  girl, 
the  cunning  leader  of  the  counterfeiters 
and  his  desperate  aides — these  are  the 
people  who  pool  their  destinies  in  the 
gay  carnival. 

Co-operating  with  Samuel  Goldwyn, 
Rex  Beach  has  assembled  a  very  strong 
cast  for  the  picture.  It  brings  back  Owen 
Moore  to  the  screen.  Other  players  of 
reputation  are  Hedda  Nova,  Tully  Mar- 
shall, Edwin  Stevens,  Hector  V.  Sarno, 
Sydney  Ainsworth,  Alec  B.  Francis,  Syd- 
ney Deane,  Kate  Lester,  Gertrude  Claire 
and  Tina  Marshall.  The  release  date  has 
not  been  announced. 


lecting  millinery  for  youthful  wearers,  "A 
Saw  Log  Joy  Ride,"  and  "Miracles  in 
Mud."  by  Willie  Hopkins  complete  the  re- 
lease. 


Power  of  Love  Is  Shown  in 
"The  Turn  in  the  Road" 

THE  power  of  love  is  convincingly 
shown  in  the  character  portrayed 
by  Helen  Jerome  Eddy  a,nd  little  Ben 
Alexander  in  "Turn  in  the  Road,"  the 
Brentwood  production  recently  purchased 
by  Robertson-Cole  for  release  through 
Exhibitors  Mutual. 

The  story  and  direction  are  by  King 
Vidor,  who  balanced  those  elements  of 
drama  and  comedy  in  a  strongly  construc- 
ted story. 

The  strength  of  unselfish  love  portrayed 
by  Miss  Eddy  and  the  all-embracing, 
healthy,  boyish  love  and  confidence  shown 
by  little  Ben  prove  the  influences  which 
straighten  out  the  tangled  lives  of  the 
other  characters  in  the  play.  Without 
trace  of  mawkish  sentiment  they  strike  a 
clean,    wholesome    note. 

In  addition  to  its  beauty,  its  play  on 
the  emotion  and  its  consistency,  this  pic- 
ture impresses  '  and  enriches  the  mind 
by  the  wholesome  and  practical  thoughts 
which  those  who  see  it  cannot  fail  to 
grasp. 


Variety    of    Subjects    in    Screen    Magazine. 

The  greatest  variety  of  features  yet  as- 
sembled in  an  issue  of  the  New  Screen 
Magazine  are  contained  in  the  latest  issue 
of  the  Universal  weekly,  Number  Seven, 
scheduled  for  release  on  April  4. 

The  first  feature  of  the  issue  shows  the 
care  of  dogs  and  cats  in  a  big  animal 
hospital.  The  manner  in  which  Bowser's 
broken  leg  is  mended,  his  furry  coat  be- 
ing washed  and  dried  by  special,  apparatus 
and  a  course  in  feline  dentistry  are 
shown.  Eileen  Cotty,  fifteen-year-old  toe 
dancer,  with  the  "Good  Morning,  "Judge" 
show,  demonstrates  one  of  her  latest 
dance  steps  before  the  camera,  providing 
the  Magazine  with  the  seventh  feature  of 
a  series  of  "Moments  with  the  Broadway 
Stage  Stars." 

A  first  view  of  spring  styles  which  are 
evolved  from  sketches  by  Hy  Mayer  and 
displayed  by  models,  "Familiar  Types  We 
Read  About,"  "Laughographs,"  selected 
from  the  leading  newspapers  of  the  coun- 
try,  scenes   demonstrating   the    art   of   se- 


McClure  Starts  Special 

Exhibitors'  News  Service 

WG.  LUSK,  manager  of  the  First  Na- 
.  tional  Ej/iibitors'  Company  (of 
Ohio)  has  written  McClure  Produc- 
tions, Inc.,  the  following  letter:  "We  have 
just  received  an  'Our  Teddy'  publicity 
story  from  you  entitled  'Colonel  Roose- 
velt an  Obliging  Subject  for  Camera  Man." 
If  you  will  send  us  500  of  these,  we  will 
circulate  them  over  our  mailing  list." 

The  furnishing  of  these  stories  by  Mc- 
Clure Productions,  Inc.,  marks  the  begin- 
ning of  a  special  publicity  service  to  ex- 
hibitors of  "Our  Teddy,"  supplementing 
that  of  the  publicity  department  of  the 
First  National  Exhibitors'  Circuit,  the  dis- 
tributors of  the  Roosevelt  film.  The  tie- 
up  between  the  McClure  producing  organ- 
ization and  the  editorial  staff  of  McClure's 
Magazine,  published  by  the  same  concern, 
works  to  the  decided  advantage  of  any- 
one  booking   "Our  Teddy." 

Well  known  writers  connected  with  Mc- 
Clure's had  a  hand  in  the  production  of 
the  picture  itself.  Charles  Hanson  Towne 
and  Porter  Browne  wrote  the  scenario. 
Hermann  Hagedorn  contributed  several 
titles. 

Aside  from  this  literary  assistance,  the 
publicity  department  of  McClure  Produc- 
tions, Inc.,  also  commands  the  services  of 
the  country's  leading  illustrators.  The 
striking  drawing  in  colors  of  Madame 
Olga  Petrova  which  Clarence  F.  Under- 
wood furnished  in  the  publicity  campaign 
for  the  Petrova  pictures,  produced  by  Mc- 
Clure's, and  which  was  reproduced  in 
colors  in  the  trade  papers  at  the  time, 
illustrates  what  McClure's  can  do  along 
this  line.  It  was  the  first  time  an  artist 
of  such  nation-wide  reputation  had  been 
enlisted  to  promote  a  motion  picture.  It 
is  only  a  sample  of  the  sort  of  assistance 
McClure  Productions,  Inc.,  are  prepared 
and  eager  to  render  to  bookers  of  "Our 
Teddy." 


Briggs    Has    Three    Comedies    Ready 

Briggs  Pictures,  Inc.,  announce  that  the 
company  has  completed  the  first  three  one 
reel  comedies.  The  pictures  are  made 
from  the  cartoons  of  Briggs,  appearing  in 
the  New  York  Tribune,  and  are  said  to 
be  entirely  defferent  from  any  other  film 
comedy  ever  presented. 

The  first  picture  is  titled,  "The  Days  of 
Real  Sport",  with  a  sub-title  of  "New 
Folks  in  Town",  The  second  is  call-! 
"When  a  Feller  Needs  a  Friend",  and  the 
third  "Skinny  is  Surprised".  The  films 
are  being  cut  and  edited  and  titled  and 
the  company  will  announce  their  releas- 
ing plans  in   a  fortnight. 


Goldnyn's   Easter   Picture   Makes    Big   Hit. 

Exhibitor  enthusiasm  over  Goldwyn's 
Easter  week  release  "The  Eternal  Magda- 
lene," by  Robert  H.  McLaughlin,  has  been 
manifested  in  a  heavy  booking  record  from 
most  of  the  twenty  Goldwyn  exchanges, 
following  trade  showings  of  this  produc- 
tion by  the  Goldwyn  managers. 

Following  the  announcement  of  the  ex- 
hibition of  the  production  for  the  week 
of  April  20  by  Thomas  Soriero  at  his  Park 
Theatre,  Boston,  and  after  the  Boston 
trade  showing,  contracts  were  closed  for 
simultaneous  subsequent  showings  at  the 
following  theatres:  Strand  Theatre,  Lo- 
well; Franklin  Park  Theatre,  Dorchester, 
Mass;  Washington  Theatre,  Boston;  Old 
South  Theatre,  Boston;  Royal  Theatre, 
New  Castle,  Ind. 


Gets   Space   on  Front   Page  of  Dailies. 

"For  the  first  time  in  the  history  of 
Atlanta",  writes  Independent  Sales  Cor- 
poration's Southern  sales  representative, 
"motion  pictures  occupied  space  on  the 
front  pages  of  Atlanta  dailies  when  Lieut. 
Bert  Hall,  American  Ace,  and  star  of  In- 
dependent Sales  Corporation  special  re- 
lease, 'A  Romance  of  the  Air,'  made 
personal  appearances  at  the  Auditorium, 
Atlanta,  in  connection  with  the  run  of  the 
picture.  A  two-column  cut  of  Lieut.  Hall 
with  two-column  'write-up'  appeared  on 
the  front  page  of  the  Atlanta  Georgian, 
announcing  Lieut.  Hall's  coming." 


O.  Henry  Story  for  Corinne  Griffith. 

Perhaps  the  two  elements  that  have 
most  to  popularize  the  famous  O.  Henry 
stories  are  their  keen  understanding  of 
human  nature  and  their  inevitable  sur- 
prise finishes. 

"The  Unknown  Quantity,"  in  which 
Vitagraph  will  star  Corinne  Griffith,  has 
these  two  elements  to  a  more  marked  de- 
gree than  any  of  the  long  list  of  O.  Henry 
stories  that  Vitagraph  has  screened.  Tom 
Mills  is  directing.  The  human  equation 
in  the  story  is  so  broad  that  its  charac- 
ters are  picked  from  hovels  and  mansions. 
Rich  and  poor,  powerful  and  helpless,  are 
thrown  together  in  a  surprising  yet 
thoroughly    human    series   of   situations. 

The  release  date  is  not  set. 


The  World's  Classified  Advertising  sec- 
tion is  a  sure  means  to  quick  communica- 
tion bctzcccn  the  man  who  would  sell  and 
the  man  who  wants  to  buy.  Moving  pic- 
ture accessories  are  quickly  disposed  of; 
theatres  sold  and  rented;  many  wants  are 
weekly  supplied  through  this  excellent 
medium. 


March  29.  1919 


THE     MOVING     PICTURE     WORLD 


1825 


William  Desmond  Given  Big 
Opportunity  for  Comedy 

THE  latest  comedy  drama  completed 
at  the  studios  of  the  Jesse  D.  Hamp- 
ton Productions  features  William 
Desmond  in  the  part  of  an  adventurer 
in  overalls  with  the  locale  in  a  Central 
American    Republic. 

The  situations  woven  by  George  Elwood 
Jenks  into  the  story,  "Whitewashed 
Walls,"  written  by  Ethel  and  James  Dor- 
rance  and  which  Exhibitors  Mutual  will 
release,  g-ive  ample  opportunity  for  the 
clever  comedy  work  of  the  well-known 
young-  actor.  He  plays  the  part  of  Larry 
Donovan. 

The  president  of  this  republic  makes 
most  of  the  troubles  for  Desmond,  but  the 
star's  winning  ways  with  the  mayor's 
daughter  eventually  gain  him  freedom 
from  death  with  his  back  to  the  "white- 
washed walls." 

Desmond  has  been  given  very  strong 
support.  Fritzie  Brunette  plays  opposite 
Desmond,  while  the  role  of  the  vampire 
is  played  by  Carmen  Phillips.  Then  there 
are  Walter  Perry,  Jack  Richardson,  Jay 
Dwig'gins,  Frank  Lanning,  Frank  Mac- 
Quarrie,  Jack  Cosgrove  and  Arthur  Mil- 
let in  prominent  parts.  Park  Frame  is 
the    director. 


New   Inventions   Shown   in   Current   Events. 

First  pictures  of  several  new  inventions 
are  among  the  features  of  Universal  Cur- 
rent Events  No.  11,  just  released  through 
Universal  exchanges  by  International. 
This  issue  shows  the  invention  of  a  Pari- 
sian aviator,  a  folding  hangar  for  aero- 
planes. Dike  a  balloon  the  big  hangar  can 
be  folded  up  and  packed  in  a  wagon. 
Another  invention  shown  is  that  of  a  New 
Yorker  who  has  created  a  contrivance  that 
will  expedite  the  loading  and  unloading 
of  ships.  This  unique  loader  is  seen  in 
action  as  are  also  pictures  taken  in  Wash- 
ington where  Secretary  of  the  Navy  Dan- 
iels talks  to  a  naval  aviator  in  the  clouds 
by    means    of    the    wireless    telephone. 

A  British  dirigible,  similar  in  type  to 
the  gigantic  Zeppelins,  built  for  the  pur- 
pose of  attempting  a  trans-Atlantic  flight 
and  two  95-ton  American  naval  guns, 
nicknamed  the  "Eddystone  twins,"  which 
participated  in  the  shelling  of  Metz  dur- 
ing the  last  stages  of  the  war,  brought 
back  to  America  recently,  are  also  seen. 
Scenes  taken  at  ('.imp  Custer  upon  the  oc- 
casion of  the  visit  of  Secretary  of  War 
Baker  and  Genera]  Peyton  C.  March  are 
also  included  in  the  Current  Events  No.  11. 


Sons'   for  Madge  Kennedy   Picture. 

A  new  song  called  "Daughter  of  Mine," 
composed  by  Leo  Feist,  Inc.,  expressly  for 
Madge  Kennedy's  latest  Goldwyn  Picture, 
"Daughter  of  Mine,"  is  now  entering  upon 
a  successful  career  in  the  world  of  music. 
The  cover  of  the  song  bears  the  following 
dedication:  "Dedicated  to  Madge  Ken- 
nedy— The  Dream  Girl  of  The  Screen. 
This  is  followed  by  a  line  which  reads: 
"By  courtesy  of  Goldwyn  Pictures  Corpor- 
ation." 

The  new  ballad  is  a  singular  tribute  to 
the  fame  and  popularity  of  the  Goldwyn 
star.  The  decision  to  compose  a  song 
by  the  same  title  as  the  picture  was 
reached  by  the  executive  committee  of 
the  Feist  corporation.  The  words  of  the 
song  are  by  Sidney  D.  Mitchell  and  the 
music   by  Archie   Gottler. 


Washburn   Completes   "Village   Cut   Up." 

Bryant  Washburn  finished  "The  Village 
Cut-Up,"  under  the  direction  of  Donald 
Crisp,  and  he  is  now  spending  a  few 
weeks  in  vacationing  before  starting  on 
his  next  play. 

Mr.  Washburn  has  a  role  admirably 
suited  to  his  personality.  The  story  it- 
self is  clever  and  original,  and  is  filled 
with  many  unique  and  humorous  twists. 
Shirley  Mason  appears  as  Mr.  Washburn's 
leading  woman  for  the  first  time  in  this 
picture. 


"A  Yankee  Princess"  Is  a  Picture  of  Love   Interest 

That's  Why  Bessie  Dove,  Vitagraph  Star,  Is  So  Eager  to  Help  Her  Cameraman. 

Many  Showmen  Know  "What  Every  Woman  Wants" 


RECORD-breaking  business  is  reported 
by  Exhibitors  Mutual  from  a  num- 
ber   of    its    exchanges. 

"What  Every  Woman  Wants,"  the  Jesse 
D.  Hampton  production,  featuring  Grace 
Darmond  in  an  all  star  cast,  is  proving 
one  of  the  most  popular  subjects  handled 
by  Exhibitors  Mutual  since  its  organiza- 
tion. 

This  feature  has  been  booked  over  the 
Chicago  circuits  of  Ascher  Brothers  and 
Lubliner  and  Trintz.  The  bookings  have 
been  so  arranged  that  these  circuits  will 
not  conflict  in  their  dates.  These  con- 
tracts are  the  biggest  ever  signed  by  an 
Exhibitors  Mutual  exchange,  with  the  ex- 
ception of  the  Cannibal  films. 

During  the  week  of  April  1  the  Chicago 
exchange  of  Exhibitors  Mutual  broke  all 
records  by  booking  three  of  its  features 
in  as  many  loop  district  theatres.  Ex- 
hibitors Mutual  films  headed  the  programs 
at  the  State  Lake,  Randolph  and  Lake 
theatres. 

Business  is  increasing  rapidly  in  all  Ex- 
hibitors Mutual  exchanges.  "The  Turn  in 
the  Road,"  the  Brentwood  production 
which  Robertson-Cole  recently  purchased 
for  release  through  Exhibitors  Mutual,  is 
much  in  demand.  Moore's  Rialto,  in 
Washington,  booked  it  for  the  entire  week 
uf  March  17,  and  did  exceptionally  good 
business. 

"The  Lamb  and  the  Lion,"  Billie  Rhodes' 
latest  feature,  played  four  days  in  Moore's 
Garden,  in  Washington,  during  the  same 
week. 


Lady  Mei's  Vaudeville  Tour 
Favorably  Affects  Her  Films 

LADY  TSEN  MEI,  the  Chinese  artiste, 
who  is  the  heroine  in  Goldvvyn's 
special,  "For  the  Freedom  of  the 
East,"  gives  an  interesting  account 
of  how  her  return  to  the  vaudeville  stage 
has  favorably  affected  the  motion  picture 
in  which  she  is  starred.  Lady  Tsen  Mei 
is  now  making  the  rounds  on  the  Keith 
circuit,  appearing  in  the  leading  theatres 
in   the  representative  cities   of  America. 

"I  have  noted  that  my  return  to  the 
vaudeville  stage  adds  a  great  deal  more 
interest  to  the  motion  picture  in  which 
I  have  the  leading  role  and  that  the  pic- 
ture adds  more  interest  to  my  vaudeville 
act,"  writes  Lady  Tsen  Mei.  "In  Phila- 
delphia, where  I  attended  an  affair  at  the 
Adelphia  Hotel,  one  of  my  friends  told 
me  that  she  personally  knew  many  wom- 
en who  had  witnessed  my  act  in  vaude- 
ville and  then  hastened  to  see  'how  I 
looked  and  acted'  in  a  screen  melodrama. 
I  suppose  it  is  a  case  of  curiosity.  I  my- 
self,   have   seen    prominent   actors   on    the 


stage  and  could  hardly  wait  untiL  I  had 
the  opportunity  to  see  them  express  their 
talents  and  emotions  in  the  broadier  field! 
provided  by  the  camera  " 

Lady  Tsen  Mei  has  a  large  and  stead- 
fast following  among  the  playgoers.  She 
made  her  American  debut  several  years 
ago  and  was  acclaimed  one  of  the  few 
really  big  'headliners'  in  vaudeville.  She 
is  gifted  with  a  rare  voice  and  her  per- 
sonal grace  and  charm  has  distinguished 
her    as    the    "Oriental    Nightingale." 


Capellani  Announces  Cast 
for  "Oh  Boy!"  Production 

OH  Boy!"  which  is  to  be  the  first 
"Filmusical-Comedy"  to  be  present- 
ed on  the  screen  and  which  is  now 
being  produced  by  Albert  Capellani,  as 
the  initial  starring  vehicle  for  June  Cap- 
rice and  Creighton  Hale,  in  the  first  of 
the  Albert  Capellani  Productions  for  re- 
lease through  the  Pathe  Exchange,  Inc., 
will  bring  together  an  aggregation  of 
luminaries    headed    by    Zena    Keefe. 

The  producers  direct  the  attention  of 
the  exhibitors  to  the  following  who  will 
participate  in  the  production  as  their 
right  to  legitmately  refer  to  the  cast  of 
"Oh    Boy"    as    a    truly    all-star    cast. 

June  Caprice ,  Crieghton  Hale,  Zena 
Keefe,  Ben  Taggart,  Flora  Finch,  W.  H. 
Thompson,  Grace  Reals,  Joseph  Conyers 
and  Charles  Hartley  will  enact  the  prin- 
cipal roles.  There  is  one  other  name 
that  is  not  only  identified  with  the  screen, 
but  is  also  well  known,  that  will  be  in- 
cluded in  the  cast.  The  producers  are, 
for  the  present,  withholding  mention  of 
this  personality,  preferring  to  make  this 
announcement    lat-ir. 


"Secret  Servieo"'  to  Have  Strong  Cast. 

A  strong  cast  has  been  selected  to  sup- 
port Captain  Robert  Warwick  in  "Secret 
Service,"  which  will  be  directed  by  Hns;h 
Ford  as  a  Paramount-Artcral'c  Special. 
Work  on  this  production  will  start  at 
once,  Captain  Warwick  having  just  ar- 
rived at  Hollywood. 

In  the  leading  feminine  role  is  Shirley 
Mason,  who  will  have  the  role  of  Caro- 
line Mitford.  Theodore  Roberts  will  play 
the  Brigadier  General.  Tom  Forman  will 
also  have  an  important  role.  Casson  Fer- 
guson will  have  the  role  of  Wilfred  Var- 
ney.  Irving  Cummings  has  an  important 
part. 

Others  in  the  cast  are  Edythe  Chapman, 
Robert  Cain,  Lillian  Leighton  and  Guy 
Oliver.  The  screen  verison  of  William 
Gillette's  famous  play  promises  to  be  one 
of  the  biggest  productions  of  the  year. 


1826 


THE     MOVING    PICTURE    WORLD 


March  29.  1919 


Registering  Thumbs  Down  on  the  Matrimonial  Bureau. 

Albert  Ray  and  Elinor  Fair  Need  No  Assistance  in  Fox's  "Married  in  Haste." 


Six  Leading  Players  in 

Latest  Christie  Comedies 

BRIDES  FOR  TWO,"  "Oh,  What  a 
Night"  and  "Hard  Luck,"  are  the 
titles  of  three  of  the  latest  Christie 
Comedies,  directed  respectively  by  William 
Beaudine,  Al  E.  Christie  and  Scott  Sidney. 

In  "Brides  for  Two,"  Ethel  Lynne,  Earl 
Rodney,  Roscoe  Karns  and  Dorothy  Dane 
are  the  prominent  players.  It  is  a  divert- 
ing story  of  a  bachelors'  card  club,  and 
the  reticence  of  the  members  to  admit 
that  each — being  alleged  women  haters — 
was  backsliding  and  contemplating  mar- 
riage, leads  to  an  amusing  situation  in 
which  the  bachelors  become  benedicts  and 
their  efforts  to  cover  up  their  matrimonial 
adventures  leads  them  into  difficulties 
with  their  wives  and'  hotel  detectives. 
The  story  is  by  John  D.  Newton. 

"Oh,  What  a  Night,"  with  Bobby  Vernon 
and  Dorothy  De  Vore,  hits  a  popular  chord 
in  seeing  the  funny  side  of  a  'spook 
meeting."  Bobby's  entertaining  adven- 
tures during  the  night  which  he  had  to 
spend  with  the  Human  Ouija  Board,  be- 
cause he  was  engaged  to  a  girl  who  be- 
lieved in  "spooks,"  should  be  a  warning 
to  young  men  who  contemplate  marrying 
into  families  who  are  addicted  to  spirits 
of  this  nature.  The  story  is  by  Walter 
Graham. 

In  "Hard  Luck,"  Ethel  Lynne  and  Jay 
Belasco  are  presented  as  fond  sweethearts. 
Lots  of  tough  things  can  happen  to  sweet- 
hearts these  days  or  any  time  as  far  as 
that  goes.  Jay  and  Ethel  have  theirs  in 
a  rather  amusing  way.  Robert  Hall  wrote 
the  story. 

Marlon    Davie*    to    Start    Another    Picture. 

Marion  Davies.  who  has  been  resting 
two  weeks,  following  the  release  by  Select 
Pictures  of  "The  Belle  of  New  York," 
and  the  cutting  by  Allan  Dwan  of  her 
comedy  drama.  "Getting  Mary  Married." 
will  start  work  next  week  In  the  Paragon 
Studio,  Fort  Lee,  which  has  Just  been 
leased    for    her   use    on    a    pretentious    new 

nrA^nr>tinn      Hlre^tP^      V»  V       Allan      f>W»Tl  The 


Select  Title  for  Viola  Dnnn's  Next. 
"The  Parisian  Tigress"  is  the  name  fi- 
nally decided  upon  for  Viola  Dana's  pic- 
ture which  has  been  known  by  the  tenta- 
tive title  of  "Jeanne  of  the  Gutter,"  and 
a  fitting  name  it  is.  The  leading  char- 
acter in  this  story  fully  justifies  the  new 
title  which  has  been  given  the  play,  and 
is  descriptive  of  the  type  of  role  essayed 
by   the   star. 


The  story  deals  with  the  life  of  a  little 
girl  of  the  Parisian  underworld,  in  the 
cafes  and  dives  of  the  Latin  Quarter  of 
Paris,  and  the  star  part  taken  by  Miss 
Dana  is  that  of  a  cafe  dancer. 

June  Mathis  and  Albert  Capellani  wrote 
the  original  story  for  Miss.  Dana,  and  Her- 
bert  Blache   directed  it. 


"When  My  Ship  Comes  In" 
Fifth  Hall  Special  Release 

WHEN  My  Ship  Comes  In",  a  screen 
version  of  Gouverneur  Morris'  novel 
of  the  same  title,  is  announced 
by  Frank  G.  Hall,  president  of  Indepen- 
dent Sales  Corporation,  as  the  fifth  of  the 
series  of  10-20-30  special  productions. 
Robert   T.   Thornby   directed. 

According  to  reports  from  those  who 
have  witnessed  the  private  showings  of 
this  production,  it's  a  typical  Gouver- 
neur Morris  recital,  told  in  dramatic  ep- 
isodes  on   the   screen. 

William  J.  Kelly  and  Nigel  Barrie  are 
seen  in  support  of  Miss  Grey. 

Mr.  Hall,  in  commenting  on  this  late 
addition  to  his  10-20-30  series,  said  that 
it  represents  all  that  stands  for  enter- 
tainment in  the  silent  drama.  "It's  big 
in  story,  cast  and  production.  The  person- 
nel of  the  cast  represents  artists  who 
have  won  fame  on  both  stage  and  screen. 
'When  My  Ship  Comes  In'  is  leaving  the 
Independent  Exchanges,  standing  for  the 
best  values  that  were  ever  offered  at  ren- 
tals that  are  within  the  reach  of  the 
smallest  exhibitor  and  representing  a  pro- 
duction that  the  biggest  can  show  to  a 
most  discriminating  audience  and  feel 
assured  that  he  has  given  them  a  real 
worth-while  drama." 


Heavy    Orders    for    Prizma    Pictures. 

Prizma  Pictures  now  in  use  in  a  thou- 
sand theatres  has  reached  the  point  where 
the  facilities  for  making  more  prints  has 
reached  the  limit  of  laboratory  possibili- 
ties. Orders  have  now  gone  out  to  World 
exchanges  to  limit  all  contracts  for  Priz- 
ma to  only  the  best  houses.  Thus  a  thea- 
tre running  Prizma  pictures  will  be  re- 
stricted to  the  representative  as  well  as 
the  leading  motion  picture  house  of  the 
territory  it  is  in.  Reports  coming  in  to 
the  World  office  bear  out  the  prediction 
made  for  the  natural  color  picture  as  be- 
ing a'  powerful  box  office  magnet.  In  the 
beginning  these  contracts  were  limited 
to  only  four  weeks'  use  but  the  value 
of  the  service  having  been  demonstrated 
exhibitors  are  now  voluntarily  asking  for 
a    renewal. 


"Thou  Shalt  Not"  Is  Next 

Evelyn  Nesbit  Fox  Film 

WHAT  is  described  as  Evelyn  Nes- 
bit's  lust  picture  is  announced  as 
the  current  release  under  the  Wil- 
liam Fox  Standard  Pictures  group. 
"Thou  Shalt  Not"  is  the  title  of  the  pro- 
duction, in  which  Miss  Nesbit  portrays 
a  young  country  girl  who  is  led  astray 
by   an  unscrupulous  lover. 

The  production  was  directed  by  Charles 
J.  Brabin,  and  in  it  Miss  Nesbit  is  de- 
clared to  have  one  of  the  strongest  roles 
which  she  has  enacted.  She  is  ably  sup- 
ported by  a  cast  which  includes  Ned  Bur- 
ton, Florida  Kingsley,  Gladden  James, 
Crawford   Kent   and    Eddie   Lawrence. 

Many  of  the  scenes  are  laid  in  a  small 
New  England  village.  Miss  Nesbit  plays 
the  part  -of  a  young  girl  who  is  lured  to 
New  York  by  a  man  who  promises  to 
marry  her  and  then  fails  to  keep  his 
promise.  The  girl's  parents  send  their 
pastor  to  look  for  her.  He  finds  her  and 
persuades  her  to  return  to  Bedford,  face 
her  former  townspeople  and  live  down  her 
shame.  He  takes  her  back  into  the 
church  and  restores  her  to  her  old  place 
in  the  choir. 

But  the  people  of  Bedford  shun  the  girl. 
The  choir  refuses  to  sing  with  her.  Indig- 
nant at  such  persecution,  the  minister  tells 
his  congregation  since  they  cannot  learn 
the  lesson  of  brotherhood  he  will  give  up 
his  pastorate.  Then  he  goes  out  of  the 
church,  taking   the  girl  with  him. 


Educational's  New  Release 
Shows  Studios  and  Stars 

IX  THE  third  issue  of  the  Photoplay 
Magazine  Screen  Supplement  are  seven 
fascinating  glimpses  of  studios  and 
stars  that  will  keep  photoplay  audiences 
"at  attention."  The  first  print  of  the  new 
release  has  just  been  received  at  the  New 
York  office  of  the  Educational  Films  Cor- 
poration of  America. 

The  opening  scene  is  an  especially  fine 
"shot"  of  Universal  City,  and  follows  with 
views  of  the  interesting  parts  of  this  movie 
town,  with  Triscilla  Dean,  in  the  fore- 
ground, as  one  of  the  many  inhabitants. 
Mae  Marsh  is  seen,  returning,  after  a  hard 
day  at  .the  studio,  to  her  humble  home  on 
Riverside  Drive,  surrounded  by  her  sisters 
and  her  cousins  and  her  aunts.  Another 
"homey"  scene  is  found  in  Edith  Storey's 
cottage  by  the  sea,  a  bungalow  of  stone, 
on  the  -north  shore  of  Long  Island. 

Warren  Kerrigan,  on  a  visit  to  the  Chi- 
cago office  of  Photoplay,  is  made  the  sub- 
ject of  a  cleverly  directed  bit  that  is  both 
interesting  and  humorous,  and  the  same 
good-natured  sprit  is  maintained  in  the 
short  scene  showing  William  Russell  in- 
troducing his  new  cook.  Then  follows 
some  exciting  pictures  of  William  and  Dus- 
tin  Farnum  in  their  new  high-speed  motor 
boat. 

The  feature  of  the  reel  is  the  closing 
subject,  the  first  pictures  of  the  domestic 
life  of  Geraldine  Farrar,  made  in  her  new 
home  on  West  Seventy-fourth  street,  in 
New  York. 


Julian   Has   Dual    Hole   in   "Fire   Flingers." 

Rupert  Julian,  who  became  one  of  the 
most  talked  about  men  of  the  cinema 
about  a  year  ago,  impersonating  the 
kaiser  in  "The  Kaiser,  the  Beast  of  Ber- 
lin," and  who  has  confined  his  efforts  to 
directing  since,  will  be  seen  again  shortly 
in  "The  Fire  Flingers,"  a  Universal  pro- 
duction. 

Adapted  from  William  J.  Neidlg's  serial 
story  in  the  Saturday  Evening  Post,  by 
Waldemar  Young.  "The  Fire  Flingers" 
calls  upon  Mr.  Julian  to  play  not  only  a 
dual  role,  but  to  direct  the  production  as 
well,  and  those  who  have  pre-vised  the 
film  assert  that  he  has  risen  to  the  occa- 
sion. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1827 


Great  Authors  Corporation 
to  Make  "The  Westerners" 

GREAT  Authors'  Pictures,  Inc..  has  be- 
gun photographing  its  first  novel 
The  book  selected  for  this  initial  pic- 
ture is  Major  Edward  White's  "The  West- 
erners". The  Corporation  is  headed  by 
Dr.  Thomas  E.  Green  and  Charles  A. 
Weeks  of  New  York  City.  Dr.  Green  is 
himself  noted  as  a  writer,  lecturer  and 
traveler.  Mr.  Weeks  is  well  known  in 
the  picture  industry,  entering  it  some 
years  ago  from  the  advertising  mana- 
ger's desk  of  the  American  Tobacco  Com- 
pany to  become  sales  manager  for  "The 
Barrier",  Rex  Beach's  great  picture.  He 
is  now  general  manager  of  the  pictures 
interests  of  Benjamin  li.  Hampton,  includ- 
ing besides  the  Great  Author's  corpora- 
tion the  general  management  of  Federal 
Photoplays,  Inc.,  and  Zane  Grey  Pictures, 
Inc.,  with  offices  at  3  East  Forty-fourth 
street,    New    York. 

The  Great  Author's  company  has  ar- 
ranged with  Benjamin  B.  Hampton  per- 
sonally to  supervise  its  productions.  Mr. 
Hampton  has  organized  a  producing  staff 
in  Los  Angeles,  with  offices  at  the  Robert 
Brunton  studios,  and  George  Hough  Perry 
as  chief  executive. 

"The  Westerners"  will  be  directed  by 
"Ted"    Sloman. 


Red  Cross  Gets  Cameragraphs. 

The  activities  shown  by' the  New  York 
office  of  the  United  Theatre  Equipment 
Corporation  in  installing  Power's  Cam- 
eragraphs  are  particularly  noticeable 
where  the  Red  Cross  Is  concerned. 

Recently  twenty-two  cameragraphs  have 
been  sold  to  the  various  divisions  of  the 
Red  Cross  as  follows:  Fort  Sheridan, 
111.;  Base  Hospital  No.  10,  West  Roxbury; 
New  York  City,  Debarkation  Hospital  No. 
1,  Ellis  Island;  General  Hospital  No.  38, 
East  "View,  N.  Y. ;  Camp  Merritt,  New  Jer- 
sey; Fort  Des  Moines,  Iowa;  Fort  Dodge, 
Iowa;  Fort  McHenry,  Maryland;  Camp 
Custer,  Michigan;  Camp  Eustis,  Virginia; 
Norfolk,  Va. ;  Quantico,  Va.;  Richmond  Col- 
lege, Richmond,  Va. ;  Camp  Stuart,  New- 
port News,  Va.;  Camp  Funston,  Kansas; 
Camp  Upton,  Long  Island;  Base  Hospital, 
Mineola,  Long  Island. 


Frivolity    In    "Getting    Mary    Married." 

"Getting  Mary  Married"  is  the  title  of 
Marion  Davies'  latest  picture,  which  is  to 
be  released  by  Select  Pictures  in  the  near 
future.  It  is  an  Emerson-Loos  production 
of  fun  and  frivolity,  directed  by  Allan 
Dwan.  It  is  said  to  introduce  Miss  Davies 
in  an  entirely  new  role,  that  of  a  comedy- 
drama  heroine  possessed  of  temperament 
and  some  temper,  who  experiences  a  num- 
ber of  dramatic  meetings  with  near  mat- 
rimony and  come3  out  on  top.  It  is  in 
five  reels.  The  cast  includes  Norman 
Kerry,  who  plays  opposite  Miss  Davies, 
Frederick  Buntun,  Amelia  Sumerville, 
Matt  Moore,  Constance  Beaume,  Helen 
Londrotch,  James  I'.  Laffey  and  Sophie 
Marzon. 


"Rebellious    Bride"    Ik    Peggy   Hyland. 

Peggy  Hyland  appears  as  a  young  girl 
of  the  Ozark  Mountains  in  "The  Rebelli- 
ous Bride,"  which  is  announced  as  the 
current  William  Fox  Excel  Pictures  re- 
lease. Miss  Hyland  enacts  the  role  of  a 
young  girl  who  rebels  against  marrying 
the  man  her  grandfather  had  selected  as 
a  husband,  only  to  be  thrust  into  mar- 
riage with  the  first  man  she  and  her 
grandfather  meet  on  the  road. 

The  picture  is  from  the  story  by  Jos- 
eph A.  Roach  and  was  directed  by  Lynn 
R.  Reynolds.  The  supporting  cast  in- 
cludes George  Nicholls,  George  Hernan- 
dez, Pell  Trenton,  Charles  LeMoyne,  Kath- 
leen Emerson,  Lillian  Langdon  and  Harry 
Dunkinson. 


Admiring  the  "Powers"  That  Be 

Knoxville's  strand   Has  Two  Power's  Cameragraphs,    Its    Projectionist's    Pride. 


Conversation  of  Characters 
Shown  by  Double  Exposure 

SEEKERS  after  novelties  in  motion 
pictures  have  a  treat  in  store  with 
the  presentation  of  "The  Border  Le- 
gion," from  the  story  by  Zane  Grey.  The 
action-drama  of  the  West,  produced  by 
T.  Hayes  Hunter  and  distributed  by  Gold- 
wyn,   seethes   with    novel    situations. 

Prominent  among  the  novelties  is  the 
use  of  double  exposures  to  illustrate  the 
characters'  conversations  instead  of  the 
customary  flashbacks.  Half  the  screen 
shows  the  actors  in  conversation  while 
the  other  half  reveals  the  situation  about 
which    they   are    talking. 

When  Zane  Grey  consented  to  having  the 
most  virile  of  his  Western  stories  done 
for  the  screen  he  stipulated  that  his 
word  picture  of  the  Rocky  Mountain  re- 
gion be  faithfully  reproduced  both  in  the 
scenic  effects  and  in  the  acting.  The 
author,  after  viewing  the  picture,  praised 
the  producer  for  his  adherence  to  his  in- 
structions. The  mountain  scenery  which 
.Mr.  Hunter  chose  for  backgrounds  is 
magnificent. 

Co-starred  in  "The  Border  Legion" 
with    Blanch    Bates   is  Hobart   Bosworth. 


Knoxville    Projectionist    Has    "Den.'' 

The  projection  room  of  the  Strand  Thea- 
tre, one  of  the  largest  and  best  equipped 
of  Knoxville.  Tenn.,  might  well  be  the 
favorite  resting  place  of  the  projection- 
ist, so  handsomely  is  it  appointed  ami 
equipped.  Still,  from  the  accompanying 
illustration,  one  does  not  know  whether 
lie  is  merely  resting  or  just  taking  out 
a  little  time  to  admire  the  Power's  Cam.  - 
rographs  of  which   he  has  two. 

The  entire  theatre  lacks  nothing  that 
would  make  for  efficiency.  It  is  owned 
by  the  Signal  Amusement  Company,  whose 
home  office  is  located  in  Chattanooga.  The 
installation  of  the  Power's  Oamerographs 
was  effected  through  the  Southern  Theatre 
Equipment   Company. 


Be  rid  of  that  old  projection  machine 
and  get  a  new  one.  Find  a  market  through 
The  World's  Classified  advertising  depart- 
ment. 


"From  Headquarters"   Gets   Big  Reception. 

To  recount  the  big  runs  now  being 
scored  by  Vitagraph's  Anita  Stewart  fea- 
ture. "From  Headquarters",  would  mean 
the  listing  of  a  goodly  percentage  of  the 
important  picture  theatres  whose  booking 
dates  have  so  far  made  available  a  run 
of  the  picture. 

The    New    Theatre    in    Baltimore    begins 


a  run  on  March  24  and  scattered  all  ovei* 
the  country  other  big  houses  are  putting 
the   picture    in   as    their    dates   permit. 

"From  Headquarters"  has  played  the 
greater  New  York  and  New  England  cir- 
cuits, and  in  these  sections  is  coming 
itito  the  neighborhood  houses.  Every  re- 
port so  far  received  indicates  that  exhib- 
itors have  played  "From  Headquarters" 
to    big   business    throughout    their    runs. 


Harold    Lloyd    In    Dry    Goods    Stort-    Satire. 

The  humorous  possibilities  of  a  big  dry 
goods  establishment  is  shown,  with  a 
keen  satirical  appreciation,  in  "Next  Aisle 
Over",  a  Rolin  comedy,  featuring  Harold 
Lloyd,  witli  Bebe  Daniels  and  Snub  Pol- 
lard, which  will  be  released  by  Fathe 
March   30. 

In  "Next  Aisle  Over",  the  things 
touched  upon,  in  broad  burlesque  and 
satire,  are  t  hg  familiar  things  dealing 
with  familiar  types  and  the  fun  is  rather 
irresistible.  An  important  part  of  the 
action  with  a  sprightly  love  interest, 
centers  about  a  revolving  door  and  there 
is  developed  a  bit  of  trick  business  which 
is  entirely   new   arul  startling. 


Polo    Working,     on    Third    Western. 

The  scenario  for  Eddie  Polo's  new  Uni- 
versal serial  still  being  far  from  finished, 
under  the  direction  of  Jacques  Jaccard, 
the  popular  star,  has  begun  work  on  a 
third  two  reel  Western  drama  entitled 
"Buck  Lawson  Pays  a  Debt."  This  is  the 
second  of  a  series  of  Buck  Lawson  stories 
Polo   has   had   for  a  vehicle. 

Polo's  first  two  reel  Western,  "A  Pris- 
oner for'  Life."  originally  scheduled  for 
release  March  31,  has  been  set  for  releas- 
ing at  a  later  date.  "The  Gun  Runners," 
with  Xeal  Hart,  has  been  put  on  the  pro- 
gram for  March  31  and  this  will  be  fol- 
lowed by  another  Hart  Western,  entitled 
"Bill  Brennan's  rieLurn." 


Mums  Diving  Girls  in  Slow  Motion  Views. 

"Daughters  of  Neptune"  is  the  title  of 
the  Novagraph  Film  Corporation  "analy- 
sis of  motion"  pictures  in  Pathe  Review 
No.  6,  which  will  be  released  on  March  30. 
They  show  swimming  and  diving  girls, 
who  have  both  beauty  and  amazing  skill. 
The  sight  of  the  girls  slowly  floating 
through  the  air  with  the  grace  of  birds 
is  most  effective. 


1828 


THE    MOVING    PICTURE     WORLD 


March  29.  1919 


Take  One  Girl,  Two  Men,  a  Dog,  Some  Rocks,  Add  Water  and  You  Have 

a   Pretty    Picture. 

To  the  Above  Recipe  World  Films  Adds  That  the  Girl  Must  Be  June  Elvidge 
as  She  Appears  in  "The  Love  Defender." 


Metro's  April  List  Adapted  From  Popular  Novels 


METRO'S  program  of  releases  for  the 
month  of  April  is  comprised  of  four 
All  Star  Series  productions.  Each  of 
these  four  features  has  for  its  foundation 
a  popular  novel  or  short  story. 

The  first  of  these  is  "The  Island  of  In- 
trigue" which  will  be  released  on  April 
7,  with  May  Allison  in  the  stellar  role. 
The  play  is  taken  from  the  novel  of  the 
same  name  by  Isabel  Ostrander.  Miss 
Allison  as  the  daughter  of  the  millionaire, 
abducted  and  held  for  ransom,  on  a  lonely 
and  isolated  island  in  the  Pacific,  is  en- 
abled to  display  her  athletic  prowess  to 
the  fullest  extent. 

The  supporting  cast  includes  Frederick 
Vroom,  Jack  Mower,  Mrs.  Lucille  Ward, 
Gordon  Marr,  Lillian  West,  Hector  V. 
Sarno,  Tom  Kennedy,  Chance  Ward  and 
Edward    Alexander,    all    abre   players. 

The  novel  was  adapted  to  the  screen 
by  A.  S.  Le  Vino  and  June  Mathis,  and 
was    directed    by    Henry    otto. 

Number  two  of  the  quartet  of  features 
will  be  released  April  14  and  is  called 
"Blackie's  Redemption,"  a  title  which  is 
descriptive  of  the  part  essayed  by  Bert 
Lytell.  The  famous  "Boston  Blackie" 
stories  by  Jack  Boyle,  are  the  basis  of 
this  drama,  dealing  with  the  life  of  the 
"confidence"  man  and  his  pals.  The  pic- 
ture introduces  "Boston  Blackie's  Mary" 
and  "Fred,  the  Count,"  played  by  Alice 
Lake  and  Henry  Kolker.  Others  in  the 
■cast  are  Bernard  Durning,  Jack  Duffy, 
William  Musgrave,  Gertrude  Short,  Don 
Bailey,  Wilton  Taylor  and  a  real  Chinese 
actor!  Ah  Tov.  The  picture  was.  directed 
by  John  Ince.  Finis  Fox  adapted  the 
play. 

On  April  21,  "Madelon  of  the  Redwoods" 
will.be  released,  which  marks  the  picturi- 
zation  of  the  first  of  the  many  books  from 
the  pen  of  Mary  E.  Wilkins  (Freeman). 
"Madelon"  was  the  name  of  the  novel. 
Never  before  has  Viola  Dana  had  such  a 
refreshing  role  as  the  star  part  in  this 
story  of  the  lumber  regions  of  the  Red- 
wood district  of  California.  The  screen 
adaptation    is   the    work    of    Finis    Fox. 

As  the  director  of  the  production,  Ed- 
win Carewe,  has  established  a  new  mark 
for  his  endeavors  in  the  future,  and  the 
beauties  of  nature  in  the  giant  timbers 
of  California  have  been  brought  out  finely 
by  John  Arnold,   the  cameraman. 

In  the  strong  cast  appear  the  names  of 
Wheeler     Oakman,     Edward     J.     Connelly, 


Pat  O'Malley,  Peggy  Pearce  and  Virginia 
Ross. 

The  last  of  the  April  offerings  released 
April  28,  is  the  return  of  Emmy  Wehlen. 
The  name  of  her  new  romantic  comedy  is 
"An  Amateur  Adventuress,"  adapted  from 
the    novelette    by    Thomas    Edgelow 

A  strong  cast  of  light  comedy  players 
has  been  engaged  to  support  Miss  Weh- 
len. Henry  Otto  is  directing  the  pro- 
duction. 


New    Simplex    Catalog   Ready. 

The  Precision  Machine  Company  is  to 
be  congratulated  upon  the  appearance  of 
its  lfilfl  catalog.  The  general  artistic  style 
alone  makes  its  appeal,  it  being  bound 
in  a  fawn-colored  straw-board  finished 
cover  with  the  simple  words  "Simplex 
Projectors"  heavily  embossed  in  maroon 
on  the  front  cover,  this  being  the  only 
printed  matter  appearing  either  inside  or 
outside  of  the  catalogue  covers. 

The  book  itself  is  finished  on  a  heavily 
glazed  paper  with  a  5  by  8  inch  orange 
border  on  the  top  and  bottom  of  each  page 
It  carries  no  parts  or  detailed  price  list, 
the  first  few  pages  being  devoted  to  a 
short  history  of  the  Simplex,  incidentally 
giving  the  reader  an  intimate  insight  into 
the  story  of  the  efforts  of  the  designers 
of  the  Simplex,  Edwin  S.  Porter  and  the 
late  Francis  B.  Cannock.  Two  splendid 
half-tones    of  both   are   shown. 

The  story  of  the  Simplex  lens  plant  at 
Morris  Park  is  also  told  briefly,  as  are 
the  facts  concerning  the  new  Incandescent 
Mazda  Equipment  which  will  be  ready 
April  15,  and  also  the  "Extralite"  shutter, 
which   has  already   become  famous. 

The  last  page  is  devoted  entirely  to 
general  prices  of  equipments  and  neces- 
sary accessories.  The  trade  is  requested 
to  send  for  one  of  these  books. 


Many  Prominent  Players 
in  World's  April  Releases 

IOUISE  HUFF,  Johnny'  Hines,  Kitty 
j  Gordon,  Montagu  Love  and  June  El- 
vidge,  all  appear  in  pictures  which 
will  be  released  by  the  World  Film  Corpo- 
ration during  the  month  of  April. 

First  on  the  list  for  the  month  comes 
"The  Little  Intruder,"  starring  Louise  Huff 
with  Johnny  Hines  seen  as  her  leading 
man.  The  story  of  "The  Little  Intruder" 
was  written  by  H.  S.  Sheldon.  The  con- 
tinuity was  prepared  by  Clara  S.  Beranger. 
Oscar  S.  Apfel  directed  the  production 
while  Alfred  Gondolfi  handled  the  camera. 
Other  prominent  players  appearing  in  this 
production  are  George  MacQuarrie,  Stuart 
Holmes  and  Albert  Hart.  "The  Little  In- 
truder" is  scheduled  for  release  on  April  7. 

On  April  14  will  be  released  "The  Scar" 
made  into  a  screen  drama  by  Hamilton 
Smith  from  one  of  Gaboriau's  famous  nov- 
els. Kitty  Gordon  is  the  star  of  the  pro- 
duction with  Irving  Cummings  appearing 
as  her  leading  man.  The  picture  was 
directed  by  Frank  Crane  with  Lucien 
Tainguy  as  cameraman.  Prominent  in  the 
cast  are  Eris  Mayne,  Frank  Farrington 
and   Ruth   Findlay. 

"The  Quickening  Flame"  is  the  title  of 
the  World  picture  scheduled  for  release 
on  April  21.  The  story  was  written  by 
Elizabeth  R.  Carpenter  and  was  adapted 
for  the  screen  by  Giles  R.  Warren.  Mon- 
tagu Love  and'  June  Elvidge  are  starred 
in  the  production.  Albert  Hart  and  Jack 
Drumier  are  prominently  cast  in  the  pic- 
ture. Travers  Vale  directed  "The  Quick- 
ening Flame,"  with  Alfred  Moses  as  the 
cameraman. 


.lane   Grey   Is   Star  of  Hall's   Fifth    Picture. 

Jane  Grey,  star  of  Frank  Hall's  fifth 
production  on  Independent  Sales  Corpora- 
lion's  10-20-30  series  of  specials,  is  a  prod- 
uct of  the  Belasco  School  and  has  been 
seen  in  Broadway's  biggest  productions. 
She  has  co-starred  with  Arnold  Daly, 
Bruce  McRae,  John  Barrymore  and  Leo 
Dltrichstein  and  is  a  star  in  her  own 
right.      Her   first   work   on   the  screen   was 

seen    In    Fine    Arts'   production    of   "Little 
Grey  Lady"   and   "Mother  of  Seven." 


Shows  Naval  Gunners  at  Practice. 

It  is  doubtful  if  the  accuracy  of  Ameri- 
can naval  gunners  has  ever  been  more 
clearly  demonstrated  to  the  public  than 
in  Hearst  News  No.  12,  which  shows  the 
activities  of  America's  armada  at  Guan- 
tanamo  Bay,  Cuba.  Pictures  showing  the 
target  practice  and  the  manner  in  which 
the  target  is  made  sure  for  the  big  four- 
teen-inch  guns  taken  from  the  ship  which 
established  the  fleet's  marksmanship  rec- 
ord, are  included  in  this  release.  The 
same  issue  contains  pictures  taken  aboard 
the  S.  S.  Leviathan  when  Secretary  of  the 
Navy  and  Mrs.  Daniels  sailed  for  Europe, 
with  a  staff  of  rear  admirals,  to  study 
aircraft  conditions.  Scenes  taken  at  Los 
Angeles'  municipal  new  baby  nursery,  at 
the  presentation  of  the  congressional 
medal  of  honor  to  Miss  Martha  Tike. 
daughter  of  the  Iowa  colonel  who  died 
in  action,  and  T.  A.  Dorgan's  latest  "Indoor 
Sports"  cartoons  complete  the  reel. 


Bnrrie   Began   Career   in   Comic   Opera. 

Nigel  Barrle,  who  is  seen  in  a  leading 
role  opposite  Jane  Grey  in  Independent 
Sales  Corporation's  special  production  on 
the  10-20-30  series,  began  his  stage  career 
In  comic  opera.  Mr.  Barrie  first  appeared 
on  the  screen  in  International's  series  of 
Beatrice  Fairfax  pictures,  with  Clara  Kim- 
ball Young  in  "The  Marionettes"  and  op- 
posite Marguerite  Clark   in   "Bab's  Diary." 

William  J.  Kelly,  also  seen  in  a  promi- 
nent role  opposite  Miss  Grey  in  this  pro- 
duction is  a  popular  leading  man  and  char- 
acter actor.  Mr.  Kelly  was  seen  recently 
in  "Seven  Days'  Leave."  which  had  a  suc- 
cessful  run    on   Broadway. 


Connelly  in  Cast  of  Nnzimova  Picture. 

To  James  A.  Heme,  that  old  past-mas- 
ter of  stagecraft,  belongs  the  credit  of 
"discovering"  Edward  J.  Connelly,  an  ac- 
tor whose  skill  and  art  has  long  been  the 
subject    of    much    favorable    comment. 

As  General  Jung-Lu,  commander  of  the 
Empress'  Troops  in  Nazimova's  super- 
production  of  "The  Red  Lantern"  this 
actor  has  created  a  character  which  will 
establish  him  with  equal  firmness  in  the 
estimation  of  critics  of  the  silent  drama 
as  a  screen  artist  of  admirable  technique 
and    presence. 


March  29,  1919 


THE     MOVING    PICTURE    WORLD 


1829 


World  Pictures  Announces 
"Ginger"  as  a  May  Release 

WORLD  PICTURES  announces  the  re- 
lease in  May  of  a  five-reel  feature 
with  Gareth  Hughe;?,  Violet  Palmer 
and  Paul  Bverton  as  the  stars.  The  vehi- 
cle employed  to  exploit  these  clever  artists 
is  called  "Ginger."  It  is  a  story  of  love 
and  adventure. 

Paul  Everton  is  no  newcomer  in  pic- 
tures. Before  he  became  a  screen  actor 
he  was  prominent  in  the  legitimate  theatre. 
He  was  successfully  starred  by  the  late 
Henry  B.  Harris  in  "The  Hon  and  the 
Mouse,"  "The  Third  Degree"  and  other 
plays  that  were  big:  money  getters  for  this 
manager.  He  was  also  starred  in  Charles 
Klein's  play,  "The  Gamblers."  He  has 
also  been  prominent  in  stock  productions 
in  a  number  of  the  large  cities  of  this 
country. 

Gareth  Hughes  belongs  to  the  younger 
element  of  actors  who  have  made  theatri- 
cal history  in  the  past  five  years. 
Several  Broadway  successes  of  the  past 
three  seasons  owe  much  to  the  unques- 
tioned ability  of  this  splendid  artist.  In 
pictures  he  will  no  doubt  bring  that 
individuality  and  personal  magnetism  that 
has  won  him  unstinted  praise  from  critics 
and   public. 

Violet  Palmer  has  been  connected  with 
a  number  of  film  successes  as  well  as 
plays  on  the  legitimate  stage.  Her  repu- 
tation for  beauty  is  wrell  sustained  in 
"Ginger"  and  the  charm  of  her  method 
of  characterization  has  an  appeal  due  to 
her  insistence  that  the  camera  should 
record  others  in  the  picture  as  well  as 
herself. 

There  are  a  number  of  other  notable 
actors  in  this  picture  including  Raymond 
Hackett.  Burton  George  who  directed  the 
picture  as  well  as  being  responsible  for 
the  story  had  the  assistance  of  Raymond 
Schrock  who  is  the  author  of  the  scenario. 


To   Distribute    20.000   Pictures    of   Virginia 
Pearson. 

Twenty  thousand  copies  of  the  picture 
of  Virginia  Pearson  painted  by  the  cele- 
brated artist  Hamilton  King,  which  adorns 
this  month's  issue  of  the  Theatre  Maga- 
zine, will  be  distributed  throughout  the 
country  by  the  Virginia  Pearson  Photo- 
plays   Company. 

The  Red  Cross  Campaign  as  well  as  the 
War  Savings  Stamp  advertising  work  has 
brought  home  the  fact  that  a  picture  with 
a  few  lines  of  type  goes  directly  from  the 
eye  to  the  imagination  much  more  effec- 
tively than  mere  printed  words.  For  this 
reason  the  assistance  of  such  artists  as 
James  Montgomery  Flagg,  Charles  Dana 
Gibson  and  Hamilton  King  were  brought 
in. 


Start    Work    on    "Words    and   Music." 

Albert  Ray  and  Elinor  Fair  began  their 
second  picture  which  bears  the  title 
"Words  and  Music."  This  picture,  it  is 
stated  by  the  Exhibitors  Service  Bureau 
of  the  Fox  Film  Corporation,  will  be  of 
the  same  clean,  wholesome,  good  humored 
type  as  "Married  in  Haste,"  their  first 
release. 

"Words  and  Music"  appeared  in  a  recent 
number  of  a  monthly  magazine.  The 
scenario  was   written   by   Charles  Kenyon. 

The  picture  also  marks  the  debut  of 
Scott    Dunlap   as   a   William    Fox    director. 


Title    of    World    Picture    Changed. 

World  Pictures  announce  the  change 
of  title  of  "A  Scrap  of  Paper"  in  which  are 
Montagu  Love.  Carlyle  Blackwell,  June 
Elvidge,  Evelyn  Greeley,  Johnny  Hines, 
Jack  Drumier,  Madge  Evans  and  others 
of  the  star  contingent,  who  are  regular 
World  headliners,  to  "Three  Green  Eyes." 
This  change  was  made  out  of  deference 
to  the  owners  of  the  play  of  that  name. 
"Three  Green  Eyes"  will  be  released  bj 
the   World   in  April. 


Comes  a  Flower  into  the  World  of  Photoplays 

In   the   form   of   Rex   Beach's   "The    Crimson   Gardenia,"    Picturized    by    Goldwyn 
and   Featuring   Owen   Moore. 

William   Fox   to   Release   Five   Features   in   April 


UNUSUAL  variety  marks  the  William 
Fox  features  scheduled  for  release  in 
April.  Comedy,  drama  and  big  West- 
ern romance  all  will  be  found  in  the  five 
pictures.  There  will  be  one  William  Fox 
Standard  Picture,  two  Victory  Pictures 
and   two   Excel   Pictures. 

The  Standard  Picture  to  be  released  is 
"Wolves  of  the  Night,"  featuring  William 
Farnum.  The  picture  tells  a  story  of  the 
Northwest  copper  country  and  the  fight 
of  a  mine  owner  to  save  his  property  and 
his  wife  from  unscrupulous  financiers. 
The  picture  is  based  on  a  story  by  E. 
Lloyd  Sheldon  and  was  directed  by  J.  Gor- 
don Edwards. 

A  notable  cast  supports  Farnum  in  this 
picture.  The  feminine  lead  is  played  by 
Louise  Lovely,  and  others  in  the  cast 
are  C.  Raymond  Ney,  Charles  Clary,  Al 
Fremont    and    Lamer    Johnson. 

The  two  Victory  Pictures  set  for  re- 
lease are  "Pitfalls  of  a  Big  City",  featur- 
ing Gladys  Brockwell,  and  "Help!  Help! 
Police!"    starring   George   Walsh. 

"Pitfalls  of  a  Big  City"  is  described  as 
a  stirring  story  of  the  underworld.  The 
story  was  written  by  Bennet  R.  Cohen, 
and  in  the  cast  are  William  Scott,  William 
Sheer,  Al  Fremont,  Sashion  Dearliolt  and 
Helen    Wright. 

The  first  picture  made  by  Albert  Ray 
and  Elinor  Fair  for  William  Fox  will 
be  released  in  April.  This  is  "Married  in 
Haste",  and  persons  who  have  seen  it  at 
private  screenings  declare  it  sets  a  high 
standard  of  fast,  clean  fun,  and  clever 
characterization.  The  story  is  of  a  sweet, 
wholesome  nature,  suitable  to  the  person- 
alities of  Mr.  Ray  and  Miss  Fair.  The 
picture  was  directed  by  Arthur  Rosson, 
this  marking  Mr.  Rosson's  debut  as  a  Fox 
director. 

"The  Love  That  Dares,"  starring  Made- 
line Traverse,  is  the  other  Fox  Excel 
Picture  to  be  released  next  month.  This 
is  Miss  Traverse's  third  picture  as  a  Wil- 
liam Fox  star.  The  production  was  di- 
rected by  Harry  Hillarde.  The  story  by 
Elmer  Harris  and  the  scenario  is  the 
work    of   Dennison    Clift. 


illness  and  has  reported  back  to  the  studio, 
where  he  has  again  taken  up  his  work. 
Antonio  Moreno  and  Carol  Holloway  are 
now  engaged  in  making  a  new  fifteen- 
episode  serial,  "Perils  of  Thunder  Moun- 
tain." 

Mr.  Bradbury  wanted  to  go  to  Truckee 
and  join  the  company,  but  W.  S.  Smith, 
manager  of  Vitagraph's  West  Coast  stu- 
dio, refused  to  allow  him  to  take  the 
chance  of  going  into  the  cold  climate  so 
soon  after  his  ilness. 

Mr.  Bradbury  is  awaiting  the  return  of 
the  company  from  Truckee  when  they 
have  finished  filming  their  snow  scenes. 
William  Baumann  is  directing  the  com- 
pany while  at  Truckee  and  will  continue 
to  work  with  Mr.  Bradbury  when  the 
company  gets   back  to  Hollywood. 


Big  Interest   Shown  in  Easter   Film. 

The  Lenten  season  is  witnessing-  much 
activity  in  the  Vitagraph  branch  offices 
in  connection  with  bookings  on  the  five- 
reel  feature,  "From  the  Manger  to  the 
Cross." 

This  powerful  pictorial  presentation  of 
the  life  of  Christ  from  his  birth  in  Beth- 
lehem to  the  final  tragedy  on  Calvary, 
has  received  the  endorsement  of  the 
Christian  clergy  of  all  denominations. 

Not  only  are  churches  of  all  denomina- 
tions, Y.  M.  C.  A.,  schools  and  similar 
institutions  seeking  the  film  continually, 
but  it  offers  exhibitors  an  unusual  oppor- 
tunity for  tying  up  with  church  benefit 
performances  during  the  holiday  season. 
.Manx  exhibitors  are  taking  advantage  of 
this  and  are  putting  a  genuine  campaign 
back    of    their    showing. 


Bradbury  Directing  New  Vitatcraph  Serial. 

R.  N.  Bradbury,  who  directed  Antonio 
Moreno  and  Carol  Holloway  in  "The  Iron 
Test,"  their  first  Vitagraph  serial  as  co- 
stars    has    fully    recovered    from    his    long 


Iteport     Ilig     Business    on     llisr    V     Specials. 

There  is  a  spirit  of  optimism  at  the 
Vitagraph  home  office  this  week  that  can- 
not be  downed  by  bad  weather  or  any- 
thing else.  The  reason  for  the  jollifica- 
tion is  tlie  fact  that  the  biggest  week's 
business  in  the  company's  history  is  re- 
ported in  connection  with  its  "Big  V" 
special   Comedy   Service. 

This  unit  of  two-reel  laugh  makers 
that  Vitagraph  has  been  exploiting  so 
successfully  is  making  a  splendid  show- 
ing. The  Montgomery  and  Rock  come- 
dies have  built  up  steadily  and  the  return 
of  James  Aubrey  to  Vitagraph  comedy 
ranks  have  met  with  a  rousing  reception. 


1830 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


Fast  Work  Being  Done  on 
the  Rothapf  el  Unit  Program 

SAMUEL,  L.  ROTHAPFEL  announces 
that  work  on  the  Rothapfel  Unit  Pro- 
gram is  progressing  rapidly  at  the 
Bacon-Backer  studio.  The  comedy  con- 
ceived by  Mr.  Rothapfel  and  scenarioized 
by  George  V.  Hobart,  has  been  completed. 
Helen  Weir,  who  was  with  David  War- 
field  in  "The  Music  Master";  Yvonne  Shel- 
don, of  Ziegfeld  Follies  iame;  Templar 
Saxe,  Walter  McEwen,  Alexander  Her- 
bert and  Eugene  are  seen  in  prominent 
roles. 

.Mr.  Rothapfel  is  giving  his  personal 
attention  to  every  detail  relative  to  pro- 
duction. The  cast  for  the  feature  has 
been  selected  and  assembled  and  the  first 
scenes  have  been  "shot."  The  cast  contains 
the  names  of  prominent  artists  of  the  si- 
lent drama,  their  names  to  be  announced 
later. 

For  the  magazine  reel,  one  of  the  im- 
portant factors  of  the  Rothapfel  unit, 
Mr.  Rothapfel  has  assembled  a  collection 
of  subjects  that  are  original  in  every 
sense  01  the  word.  Interesting  and  time- 
ly short  subjects  make  up  this  factor  of 
the  program. 


"One  Week  of  Life"  Is 

Pauline  Frederick's  Next 

PAULINE  FREDERICK'S  second  Gold- 
wyn  picture  enlists  the  same  high  or- 
der of  endeavor  as  was  found  in  "The 
Woman  on  the  Index."  Cosmo  Hamilton's 
"One  Week  of  Life"  is  a  story  far  removed 
from  the  beaten  track,  and  distinctly  dif- 
ferent from  the  successful  drama  in 
which  Miss  Frederick  made  her  Goldwyn 
debut,  yet  it  demands  the  services  of 
players  with  the  same  finesse  and  force. 
Thomas  Holding  is  her  leading  man. 
He  has  an  uncommon  role  in  this  pic- 
ture— that  of  a  man  who  is  morally  wrong 
yet  who  must  claim  the  sympathy  of  his 
audiences  from  the  start  in  order  that 
they   be   eager   for  his.  regeneration. 

Corrine  Barker  essays  the  best  role  of 
her  career  as  the  only  feminine  character 
in  the  play  besides  the  star's  dual  one- 
Following  his  success  with  Tom  Moore 
in  "A  Man  And  His  Money"  it  is  small 
wonder  that  Sydney  Ainsworth  steps  into 
a  role  of  even  greater  importance  with 
the  forceful  emotional  artiste.  Serving 
admirably  as  a  foil  to  the  star,  he  as- 
sumes the  role  of  LeRoy  Scott,  a  society 
idler  responsible  for  the  curious  bargain 
made  whereby  the  woman  he  loves  can 
evade  all  responsibilities  and  live  one 
week  of  life.  Percy  Challenger  completes 
a  cast  small  in  number  but  of  flawless 
histrionic  uniformity. 


-      ••  V   Stitch  in  Time"  Coming  Along. 

Under  the  direction  of  Ralph  Ince,  Vita- 
graph's  production  of  the  famous  stage 
success,  "A  Stitch  in  Time,"  in  which 
Gladys  Leslie  will  soon  appear,  is  rapidly 
rounding  into  form. 

The  success  of  "A  Stitch  in  Time"  on 
Broadway  is  still  so  recent  that  it  needs 
scarcely  any  comment. 

Happily,  the  play  might  have  been  writ- 
ten for  Gladys  Leslie,  so  ideally  does  it 
fit  her  personality,  says  Vitagraph,  and 
according  to  her  director,  Miss  Leslie  is 
realizing  all  of  her  opportunities  to  make 
this  biggest  production  in  which  she  has 
ever  appeared  a  genuine  artistic  triumph. 


Juanita  Hansen   Leading  Woman  for   Ml\. 

Indicative  of  the  high  grade  casts  with 
which  William  Fox  surrounds  his  stars 
is  the  annoucement  that  Juanita  Hansen, 
who  has  been  a  star  in  her  own  right, 
is  to  be  leading  woman  for  Tom  Mix  In 
"The  Romance  of  Cow  Hollow."  This 
picture  will  be  made  under  the  direction 
of    Arthur    Rosson    at    Hollywood,    Cal. 


She's  a  Bear! 

Is  Viola  Dana,  and  Very  Dangerous  in  Her 
Latest  Metro.   "The  Parisian  Tigress." 

"La  Femme  et  le  Pantin" 

Is  a  Novel,  Not  a  Play 

IN  announcing  the  screen  version  of 
Pierre  Louys'  "La  Femme  et  le  Pan- 
tin,"  recently  the  Universal  scenario 
department  erred  in  calling  the  novel,  a 
classic  of  French  literature,  a  play.  This 
error  is  regrettable  due  to  the  fact  that 
there  exists  a  play,  "Woman  and  Her 
Puppet,"  an  early  dramatization  of  the 
.novel,  not  known  in  America,  but  a  big 
success  in  France,  where  at  present  Re- 
gina  Badet,  in  the  role  of  the  dancer,  Is 
making  it  the  talk  of  the  nation.  With 
this  play  the  screen  version  of  Madame 
Eve  has  no  connection. 

The  Universal  film  version,  which  will 
star  Priscilla  Dean,  it  is  expected,  will 
take  full  advantage  of  the  range  of  the 
narrative,  and  unlike  the  French  stage 
play,  the  cinema  attraction  will  have  an 
entirely  different  climax;  one  said  to  be 
more  intense  and  pleasing,  inasmuch  as, 
being  unlike  the  stage,  the  screen  has  no 
limitations.  So  new,  novel  and  appealing 
is  the  theme  provided  by  Madame  Eve, 
that  though  the  novel  has  not  been  trans- 
lated to  date,  it  has  proved  so  attractive 
in  the  American  mind  that  it  is  rumored 
an  adaptation  for  the  stage  as  well  as  the 
screen  may  be  made  in  the  near  future. 

It  is  expected  that  Universal's  adapta- 
tion will  be  produced  under  the  tentative 
title,  "Love's  Puppets."  Miss  Dean  will 
undoubtedly  begin  work  on  the  story  fol- 
lowing the  completion  of  a  screen  vehicle 
provided    by    Bayard    Veiller. 


Viola  Dana  Has  Strong  Role 
in  "The  Parisian  Tigress" 

IN   the   Metro   release   of   March    31    "The 
Parisian    Tigress"    Viola   Dana   will    re- 
turn tc  the  strong  emotional  type  01  role. 
A    peculiar    significance    is    attached    to 
this    release    in    that   it    is    the   first   heavy 
drama   that   this   star  has   appeared   in   for 
some  time. 

The  scene  of  the  production  is  the  Latin 
Quarter  of  Paris,  in  the  sordid  under- 
world, peopled  by  the  riff-raff  of  the 
French  capital,  and  the  character  essayed 
by  the  star  is  that  of  a  little  girl  of  the 
streets,  who  becomes  a  cafe  dancer  under 
the  brutal  guidance  of  an  Apache  lover. 
The  story  was  written  by  June  Mathis 
in  collaboration  with  the  former  Metro 
director,  Albert  Capellani,  and  the  screen 
adaptation  was  well  done  by  Finis  Fox 
of  the   Metro   staff. 

The  production  is  a  marvel  of  beautiful 
stage  settings.  John  Ince  directed  it.  In 
the  supporting  cast  are  Edward  J.  Con- 
nelly, Henry  Kolker,  Clarissa  Selwynne, 
Darrell  Foss,  Louis  D'  Arclay,  Mitzi  Good- 
stadt  and  Maree  Beaudet,  and  many 
others. 


"Sunnyside"  Is  Chaplin's 
Next  First  National  Release 

IT  has  been  definitely  decided  by  Char- 
lie Chaplin  that  the  next  production  to 
be  released  under  his  million  dollar 
contract  with  the  First  National  Exhib- 
itor's circuit  will  be  "Sunnyside".  The 
comedian  has  been  busily  engaged  in  the 
making  of  three  different  stories  since 
the  completion  of  "Shoulder  Arms". 

This  is  a  story  which  has  afforded  the 
star  tremendous  scope  for  comedy  situa- 
tions, and  he  has  taken  advantage  of  ev- 
ery angle.  In  between  the  many  laughs, 
there  runs  a  love  story  presenting  Edna 
Purviance  in  a  character  which  gives 
Chaplin  an  opportunity  for  numerous 
dramatic  moments. 

"Sunnyside"  shows  the  picturesque  ru- 
ral life  of  the  average  New  England  vil- 
lage community.  Chaplin's  satire  of  the 
farmhand  is  said  to  be  his  best  work 
and  besides  the  members  of  his  company 
he  uses  for  foils,  live  stock  of  every  de- 
scription. The  story  is  an  original  idea 
of  Chaplin's,  made  under  his  personal  di- 
rection. 

Others  in  the  cast  are  Albert  Austin, 
Henry  Bergman,  Tom  Wilson.  Loyal  Un- 
derwood and  Tom  Wood. 


Earle    Williams    Keeps    Adding    Laurels. 

In  selecting  Frederic  Van  Rensselaer 
Dey's  sensational  novel,  "A  Gentleman  of 
Quality,"  as  a  screen  production  for  Earle 
Williams,  Vitagraph  gave  to  Mr.  Williams 
what  will  rank  as  perhaps  the  most 
powerful  role  he  has  had  since  he  played 
"The  Christian."  He  is  given  the  oppor- 
tunity to  do  sonre  extremely  clever  char- 
acter  work. 

James  Young,  who  directed  the  produc- 
tion, has  given  it  a  lavish  setting  and 
Mr.  Williams  has  been  surrounded  by  a 
strong  supporting  company  which  in- 
cludes Katherine  Adams,  Joyce  Moore, 
James  Carpenter,  Robert  Bolder,  Georg* 
Pierce  and  Ronald  Byram. 


Sh !    Here's    the    Intrigue 

From   May   Allison's  Metro,    "The   Island 
of   Intrigue." 


A    Russian    Picture   for    Norma    Talnindjre. 

Norma  Talmadge's  next  picture  to  be 
released  following  "The  Probation  Wife" 
will  be  a  Russian  picture,  on  which  Miss 
Talmadge  is  now  at  work  at  Saranac 
Lake.  This  Russian  story  is  by  H.  H.  Van 
Loan. 

Pedor  de  Cordoba  will  play  Prince  Mih- 
kail,  who  falls  in  love  with  Norma  Tal- 
madge, the  Princess,  who  escapes  from 
the  horrors  of  the  revolution.  Other 
prominent  members  of  the  cast  are  Mar- 
guerite Clayton,  Matilda  Brundage,  Stu- 
art Holmes,  Chas.  Gererd,  Marc  McDer- 
mott  and  Harry  Sothern.  Chet  Wlthey 
is  the  director. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1831 


MORE  BUILDING  ACTIVITIES 


NEW  LONDON,  CONN.— Charles  J.  Ducy 
and    Walter   T.    Murphy,    2S    Methodis 
street,     have    plans    by    Herbert    R. 
Brewster,    295    E.     17th    street,    Brooklyn, 
N.    Y.,    for    three-story    theatre    and    store 
building',  70  by  170  feet. 

WILMINGTON,  DEL.— James  E.  Lewis 
has  purchased  site  and  plans  to  erect  an 
up-to-date  moving  picture  theatre  there- 
on. 

CHARLESTON,  ILL.— C.  D.  Mitchell 
plans  to  erect  one  and  two-story  moving 
picture   theatre,   to   cost   $25,000. 

CHICAGO,  ILL. — Jules  J.  Ruebens  Is 
having  plans  prepared  for  converting 
dance  hall  into  modern  theatre  building. 
Alterations    will    cost    $60,000. 

HERRIN,  ILL. — Mario  Brothers  have 
plans  by  R.  Z.  Gill,  of  Murphysboro,  111., 
for    moving    picture    theatre. 

HOPEDALE,  ILL. — A.  F.  Dassett  has 
purchased  building  which  he  plans  to 
convert  into  moving  picture  theatre. 

BRAZIL,  IND. — Chicago  interest  has 
purchased  site  on  National  avenue  from 
W.  N.  Zeller  upon  which  to  erect  mov- 
ing picture  theatre. 

EVANSVILLE,  IND.— Grand  Realty 
Company,  owner  of  Grand  Theatre,  will  ex- 
pend   $25,000    in   remodeling   house. 

GARY,  IND.— D.  S.  Klafter,  64  West 
Randolph  street,  Chicago,  is  preparing 
plans  for  a  fireproof  theatre,  with  seating 
capacity  of  600.  The  project  is  being 
financed  by  the  Mid  City  Realty  Company. 
HUNTINGTON,  IND.— T.  Guy  Perfect 
plans  to  erect  theatre  at  Jefferson'  and 
Washington  streets,  with  seating  capacity 
of  1,000.  It  is  to  be  equipped  with  a 
modern  pipe  organ. 

INDIANAPOLIS,  IND. — Valentine  Corn- 
English.  Improvements  planned  and  to 
be  completed  before  September  1,  com- 
pany has  leased  theatre  from  William  E. 
prise  new  seating  and  redecorating  and 
refinishing  entire  house.  A.  F.  Miller  is 
manager. 

LAFAYETTE,  IND. — Movement  under 
way  here  to  erect  fireproof  memorial  thea- 
tre, office  and  store  building,  with  seating 
capacity  of  about  1,400  and  to  cost  ap- 
proximately $125,000.  Address  Thomas 
Bauer. 

BELLE  PLAINE,  IA.— R.  W.  Stein,  man- 
ager of  American  Theatre,  plans  to  erect 
an  up-to-date  theatre  here. 

OSAGE,  IA.— M.  H.  Sprague,  of  Wash- 
burn, Wis.,  is  preparing  plans  for  moving 
picture  theatre  to  be  erected  here. 

CYNTHIANA,  KY. — Moving  picture  thea- 
tre will  be  erected  on  Walnut  street  by  H. 
A.  Robs. 

MONROE,  LA. — Saenger  Amusement 
Company  plans  to  erect  moving  picture 
theatre  here,  to  cost  $125,000.  Address  L. 
M.  Ash. 

THEBODEAUX,  LA. — L.  Falgout  will  re- 
model  Raceland   Theatre. 

ABERDEEN,  MD. — Bowman  &  Mitchell 
have  plans  by  W.  O.  Sparklin,  Fidelity 
Buildiner,  Baltimore,  for  moving  picture 
theatre  to  cost  $8,000. 

BALTIMORE,  MD. — Greater  Baltimore 
Theatre  Company,  2706  Philadelphia  ave- 
nue, has  plans  by  W.  O.  Sparklin,  Fidelity 
Building,  for  one-story  theatre,  75  by  150 
feet,  to  cost  $25,000. 

ST.  LOUIS,  MO. — Lindele  Theatre  has 
been  sold  by  Rosenbaum  Hauschulte  Real 
Estate  Company  to  William  Goldman 
Amusement  and  Investment  Company.  New 
owners  plan  to  make  extentlve  improve- 
ments. 

DETROIT,  MICH. — Staneslaw  Janeszew- 
skl,  Michigan  avenue  and  31st  street,  has 
plans  by  J.  G.  Kaseler  &  Company,  524 
Chamber  of  Commerce  Building,  for  an 
addition   to  theatre,  40  by  180  feet. 

FLINT,  MICH.— A  $75,000  theatre  will  be 
erected  at  302  South  Saginaw  street  by 
L.    G.    Suntln. 


ST.  PAUL,  MINN.— Realty  Service  Com- 
pany, Bremer  Arcade,  has  contract  to 
erect   $5,000   moving  picture   theatre. 

GREENVILLE,  MISS. — Company  is  be- 
ing organized  by  H.  B.  Crosby  and  S.  V. 
Sanderson  for  purpose  of  erecting  mov- 
ing  picture    theatre. 

QUITMAN,  MISS.— Long-Bell  Company 
plans  to  erect  moving  picture  theatre  for 
its  employes. 

BUTTE,  MONT.— Jack  King  will  estab- 
lish new  moving  picture  theatre  in  Reed 
Building  on  East  Park  avenue. 

ST.  LOUIS,  MO. — Fletcher  R.  Harris 
Realty  Company  through  Mississippi  Val- 
ley Trust  Company  has  leased  New  Grand 
Central  Theatre  Company  store  building 
at  617  North  Grand  avenue  for  produc- 
tion   of   moving   picture   films. 

OMAHA,  NEB. — Charles  Grotte  has  dis- 
posed of  his  interest  in  theatre  at  15th  and 
Douglas  streets.  He  has  purchased  a  site 
and  plans  to  erect  a  new  theatre  in  near 
future. 

NEW  BRUNSWICK,  N.  J.— Aaron  Schus- 
terman  will  expend  $20,000  in  making  im- 
provements to  Empire  Theatre.  These  will 
include  new  leather  chairs,  with  a  seating 
capacity  of  between  1,000  and  1,100. 

GLOUCESTER,  N.  J.— Frank  Hall,  care 
Buena  Vista  Hotel,  Is  having  plans  pre- 
pared for  one-story  moving  picture  thea- 
tre, 60  by  120  feet,  to  include'  two  stores 
and  billiard  room. 

BROOKLYN,  N.  Y.— J.  Salkin,  301  Grand 
street,  has  plans  by  A.  Brock,  215  Mon- 
tague street,  for  an  extension  to  one-story 
moving  picture  theatre,   to   cost   $12,000. 

BROOKLYN,  N.  Y.— Rosa  F.  Palumbo, 
207  Myrtle  avenue,  has  plans  by  W.  J. 
Conway,  400  Union  street,  for  one-stcry 
moving  picture  theatre,  33  by  108  feet,  to 
cost    $7,000. 

BUFFALO,  N.  Y. — W.  Bielanski,  785  Fill- 
more avenue,  has  plans  by  Joseph  Gieig- 
and,  346  Herman  street,  for  two-story  mov- 
ing picture  and  vaudeville  theatre,  50  by 
152  feet,  to  cost  $50,000. 

LANCASTER,  N.  Y.— H.  C.  Swain,  80 
West  Genesee  street,  Buffalo,  N.  Y.,  is  pre- 
paring plans  for  brick  and  concrete  thea- 
tre to  be  erected  here,  46  by  108  feet. 

NEW  YORK,  N.  Y. — New  theatre  will  be 
erected  at  Washington  avenue  and  186th 
street,  with  seating  capacity  of  about 
1,000  and  costing  $50,000.  Charles  A.  Gol- 
dreyer  is  lessee. 

NORMAN,  OKLA. — Moving  picture  thea- 
tre will  be  included  in  business  building 
in  state  university  addition.  Site  has  been 
purchased  by  Ray  Herry,  adjoining  the 
campus  and  construction  will  begin  in  a 
short  time. 

AKRON,  O. — T.  E.  McShaffey  plans  to 
erect  eight-story  brick  and  concrete  thea- 
tre and  hotel  building.  Theatre  will  have 
seating  capacity   of  700. 

BARBERTON,  O. — Park  Theatre  Com- 
pany, care  A.  J.  Heiman,  156  Columbia 
street,  has  plans  by  Swirsky  &  Miller,  Ohio 
Building,  for  two-story  moving  picture 
theatre  and  office  building,  48  by  100  feet, 
to    cost   $50,000. 

CINCINNATI,  O. — Keystone  Amusement 
Company  will  convert  old  Sterling  Hotel, 
Sixth  and  Mound  streets,  into  moving  pic- 
ture theatre  and  vaudeville  theatre.  Ad- 
dress   Nathan    A.    Michelson. 

CINCINNATI,  O. — Edlewild  Theatre 
Company  has  been  Incorporated  with  $25,- 
000  capital  by  Frank  W.  Huse  and  Thomas 
A.  Reilly. 

CLEVELAND,  O. — Abraham  Greenwald 
and  Samuel  Bernstein,  541  Society  Build- 
ing, have  plans  by  S.  H.  Weis,  1030  Scho- 
field  Building,  for  moving  picture  and 
store  building,  to  cost  $75,000. 


CLEVELAND,  O.— M.  C.  and  L.  W.  Stone 
will  erect  $35,000  moving-  picture  theatre 
here.  Lessee  is  Joseph  Grossman,  of 
Standard  Theatre,  will  install  screen^ 
seats    and    pipe    organ. 

DENNISON,  O.— Jacob  Smith  has  plans 
by  Drach  &  Miller,  Kelly  Building,  Spring- 
field, O.,  for  an  up-to-date  theatre  build- 
ing. 

PORTSMOUTH,  O.— Gus  Sun  Corpora- 
tion, Main  and  Limestone  streets,  Spring- 
field, O.,  have  plans  by  Drach  &  Miller, 
Kelly  Building,  Springfield,  O.,  for  gen- 
eral remodeling-  of  interior  of  Sun  Theatre. 

TOLEDO,  O.— M.  R.  Williams,  of  Ar- 
cade Theatre,  plans  to  erect  brick  and 
concrete  theatre,  with  seating  capacity  of 
1,500  and  to  cost  $55,000.  Steam  heating 
and  electric  lighting  systems  will  be  in- 
stalled. 

WELLSTON,  O.— Plans  are  under  way 
to  erect  brick  and  concrete  moving  pic- 
ture theatre,  70  by  100  feet,  to  cost  $35,000. 
Modern  steam  heating  and  electric  light- 
ing systems  are  included. 

YOUNGSTOWN,  O.— Schwind  Realty 
Company,  Schwind  Building,  have  plans  by 
Schenck  &  Williams,  Mutual  Bank  Build- 
ing for  rebuilding  theatre  destroyed  by 
fire,  to  cost  $100,000. 

ALLENTOWN,  PA. — Wilmer  &  Vincent, 
1401  Columbia  Theatre  Building,  New 
York,  have  plans  by  Hoffman  Company, 
Finance  Building-,  Philadelphia,  for  one 
and  two-story  theatre  and  office  building, 
to    cost    $500,000. 

DU  PONT,  PA.— A.  Martone  has  plans  by 
L.  P.  Turon,  232  North  Main  street,  Pitt- 
ston,  Pa.,  for  one-story  moving  picture 
theatre,  44  by  113  feet,  to  cost  $8,000. 

WILKES-BARRE,  PA. — M.  E.  Comer- 
ford  Amusement  Company,  303  Lacka- 
wanna avenue,  Scranton,  Pa.,  have  plans 
by  Leon  H.  Lempert  &  Son,  346  Cutler 
Building,  Rochester,  N.  Y.,  for  two-story 
moving  picture  theatre,  81  by  160  feet,  to 
cost  $150,000. 

WOONSOCKET,  R.  I.— Social  Amusement 
Company  has  plans  by  Walter  F.  Fontaine, 
285  Main  street,  for  theatre,  100  by  65  feet, 
to  cost  $40,000. 

PHILADELPHIA,  PA.— Stanley  Com- 
pany, 1214  Market  street,  has  plans  by 
Hoffman  Company,  Finance  Building,  to 
remodel  interior  of  Princess  Theatre.  Im- 
provements   will    cost    about    $30,000. 

PHILADELPHIA,  PA.— Palace  Theatre 
Company  has  plans  by  Paul  J.  Henon,  Jr., 
10  South  18th  street,  for  interior  altera- 
tions to  Palace  Theatre,  to  cost  $25,000. 

READING,  PA.— Sharp  &  Ravel,  22 
North  5th  street,  will  build  new  show  win- 
dows and  make  alterations  to  Rajah  Thea- 
tre,   to    cost    $3,000. 

YAKIMA,  WASH. — Frederick  A.  Merey, 
owner  and  operator  of  a  string  of  moving 
picture  and  vaudeville  theatres,  plans  to 
build  in  near  future  an  addition  to  Liberty 
Theatre,  to  cost  $125,000.  When  improve- 
ments are  completed,  house  will  have  seat- 
ing  capacity   of    1,800. 

WHEELING,  W.  VA.— Fred  F.  Faris  is 
preparing  plans  for  a  new  theatre  on  site 
present  Victoria  Theatre  and  an  addition 
23  by  100  feet  on  north  side  present  struc- 
ture. Seating  capacity  will  also  be  in- 
creased. Improvements  will  cost  about 
$35,000. 

DE  PERE,  WIS.— Majestic  Theatre  has 
been  purchased  by  Joseph  Speaker.  He 
plans  to  convert  the  interior  into  one 
commodious  auditorium,  install  about  450 
opera  chairs,  put  in  a  hardwood  floor  and 
equip    with    new    projection    machines. 

DA  CROSSE,  WIS.— Frank  R.  Schwalbe 
and  Frank  L.  Keppelberger  are  having 
plans  prepared  for  a  $100,000  moving  pic- 
ture theatre  to  be  erected  on  North 
Fourth  street,  with  seating  capacity  of 
1,300. 


1832 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


Among   Independent   Producers 


Conducted  by  C.  S.  SEWELL 


Territorial   Champions   Middle    Class   Productions 


THE  Territorial  Sales  Corporation,  lo- 
cated at  1600  Broadway,  announces 
that  a  thorough  investigation  with 
buyers  throughout  the  country  indicates 
a  season  of  unprecedented  success  for  the 
state  rights  market;  further,  that  many 
producers  have  overlooked  the  fact  that 
there  is  a  tremendous  demand  for  middle 
class  pictures,  many  being  either  too  ex- 
pensive or  too  cheaply  made  to  warrant 
their  purchase. 

"The  Territorial  Sales  Corporation  is  in 
the  field  to  purchase  pictures  on  a  business- 
like basis,"  says  this  statement.  "We  are 
going  to  handle  pictures  from  the  shortest 
subject  up  to  the  most  costly  productions, 
but  are  not  going  to  pass  up  the  "in-be- 
tween' films,  the  five  and  six-reel  fea- 
tures, which  make  money  for  the  state 
rights   buyer  and   the   exhibitor. 

"It  is  our  purpose  to  buy  and  sell  pic- 
tures for  what  they  are  worth,  not  what 
we  can  obtain  for  them.  If  a  territory 
is  worth  $10,000  we  are  going  to  get 
this  for  it,  nothing  more  and  nothing 
less.  The  value  of  the  picture  will  be 
judged  by  the  box  office  value  it  possesses. 

"It  appears  to  us  that  the  state  rights 
business  is  gaining  in  momentum  every 
week,  but  the  game  will  get  a  black  eye 
if  the  market  is  flooded  with  high  priced, 
poor  pictures.  This  company  intends  to 
give  the  fullest  backing  to  every  sale 
it  makes;  advertising,  publicity  and  pro- 
motion features  of  every  description  will 
be    supplied    to    purchasers. 

"Already  we  have  arranged  a  full  line 
of  promotion  material  on  the  Jester  Com- 
edies, which  will  be  the  first  of  our  numer- 
ous pictures  to  be  put  on  the  market. 
These  comedies,  rated  with  the  best,  and 
which  were  booked  solid  over  the  Loew 
and  other  circuits,  will  be  issued  one 
every  other  week. 

"In  a  short  time  we  will  announce 
further  details  of  our  organization,  but 
for  the  present  we  are  content  to  state 
we  are  prepared  to  compete  in  the  state 
rights  market  on  a  businesslike  basis, 
buying  the  pick  of  the  market  at  such 
a  'figure  as  to  enable  our  customers  to 
make  money,  and  in  turn  to  allow  their 
customers  a  fair  profit  on  the  invest- 
ment." 


Maurice  Tourneur  Finishes 
His  First  California  Film 


M 


AURICE  TOURNEUR'S  latest  pro- 
duction, "The  White  Heather.'- 
which  will  have  its  premiere  with- 
in a  few  weeks  at  a  leading  New  York 
theatre,  marks  the  director's  first  Califor- 
nia   production. 

Mr.  Tourneur  came  to  America  from 
France  five  years  ago,  after  a  success  in 
the  world  of  the  drama  and  screen  over 
there  and  has  achieved  prominence  here 
by  producing  such  pictures  as  "The  Whip," 
'  A  Poor  Little  Rich  Girl,"  "Barbary 
Sheep,"  "The  Rise  of  Jenny  Cushing," 
"Prunella"  and  "The  Bluebird."  Then  Mr. 
Tourneur  launched  his  own  producing 
company,  making  "Sporting  Life,"  "Wom- 
an," and  "The  White  Heather."  However, 
not  until  he  started  work  on  "The  White 
Heather,"  did  he  go  West.  Those  who 
have  seen  "The  White  Heather"  at  private 
showings,  are  said  to  declare  it  to  be  the 
biggest  thing  yet  done  by  Mr.  Tourneur. 
It  is  adapted  from  Cecil  Raleigh  and  Henry 


Hamilton's  famous  melodrama,  which  had 
a  sensational  stage  success  at  the  famous 
Drury  Lane  Theatre  in  London  and  later 
at  the  Academy  of  Music,  New  York.  It 
is  announced  as  having  one  of  the  most 
remarkable  punches  ever  screened,  and  is 
staged  with  all  the  characteristics  which 
audiences  and  exhibitors  have  come  to  ex- 
pect in  a  Tourneur  production. 

Mr.  Tourneur  believes  in  a  well  bal- 
anced selection  of  players  rather  than  the 
modeling  of  a  story  to  fit  a  star.  Mabel 
Ballin  has  the  leading  feminine  role  in 
the  part  that  was  created  in  the  New  York 
footlight  production  by  Amelia  Bingham. 
Ralph  Graves  has  the  leading  male  role, 
H.  E.  Herbert  is  the  "heavy,"  and  such 
excellent  players  as  Jack  Gilbert,  Spottis- 
wood  Aitken,  and  Ben  Alexander  appear 
in  the  photoplay.  Little  Master  Alex- 
ander is  the  boy  who  scored  in  "Hearts 
of  the  World"  and  is  said  to  have  made  an 
individual  hit  in  "The  White  Heather." 

There  are  any  number  of  fine  "shots" 
in  "The  White  Heather,"  among  the  more 
notable  being  the  scenes  in  the  slums  of 
London. 

The  newest  invention  of  the  William- 
son Brothers,  which  permits  of  a  new  sort 
of  sub-sea  photography,  is  employed  in 
some  of  the  big  scenes.  "The  White 
Heather"  is  to  be  released  in  the  open 
market,  following  out  the  director's  policy 
of  independent  productions.  The  date  of 
the  New  York  premiere  will  shortly  be  an- 
nounced by  Mr.  Tourneur's  agents,  Hiller 
and   Wilk,   Inc. 


Conrad  Milliken  Praises 

S-L  Film  "Virtuous  Men" 

FOLLOWING  the  announcement  that 
"Virtuous  Men,"  the  first  Ralph  Ince 
film  attraction  starring  E.  K.  Lincoln, 
and  sponsored  by  Arthur  H.  Sawyer  and 
Herbert  Lubin,  would  be  ready  for  present- 
ation in  the  next  few  weeks,  Conrad  Milli- 
ken, an  executive  of  the  S-L  organization 
and  formerly  vice-president  of  the  Petrova 
Picture  Company,  who  has  to  his  credit 
several  years'  experience  with  feature  pro- 
ductions, witnessed  a  special  showing  of 
this  picture  and  issued  the  following  state- 
ment: 

"After  seeing  'Virtuous  Men'  in  com- 
pleted form,  I  feel  impelled  to  go  on 
record  by  saying  I  consider  it  one  of,  the 
biggest  screen  entertainments  I  have  ever 
witnessed.  Carefully  weighing  every  re- 
quisite of  film  production  of  higher  merit, 
I  find  the  first  Ralph  Ince  Fiilm  Attraction 
falls  short  in  none.  It  possesses  a  straight- 
forward, swift-moving  story,  melodramatic 
in  the  extreme  and  convincing  from  start 
to  finish.  It  has  had  the  advantage  of  the 
personal  direction  of  Ralph  Ince.  It  con- 
tains an  extraordinary  cast  in  support  of 
E.  K.  Lincoln,  including  Grace  Darling, 
Clara  Joel,  Robert  W.  Cummings,  William 
B.  Mack  and  many  others.  Photographic- 
ally 'Virtuous  Men'  is  superb.  It  contains 
many  novelties  in  the  matter  of  camera 
work  and  many  scenes  of  exquisite  beauty 
taken  both  in  and  out  of  doors.  It  has 
not  one,  but  half  a  dozen,  so-called  big 
moments  which  run  from  the  highly  spec- 
tacular to  the  thrillingly  dramatic.  Among 
the  out-of-the-ordinary  features  there  is  a 
realistic    and    thrilling    forest    fire,    an    ex- 


citing riot  scene  in  which  10,000  men  ap- 
pear, a  society  ball  which  for  beauty  of 
settings  and  gowns  have  never  been 
equalled,  and  what  is  probably  the  most 
terrific  and  hair-raising  fight  ever  staged 
for  the  screen. 

"Added  to  these  factors  is  a  perfection 
of  detail  rarely  attained,  a  love  story  fine- 
ly told  and  a  suspense  which  grips  tlie 
spectator. 

"In  my  opinion  'Virtuous  Men'  possesses 
all  of  the  elements  so  often  looked  for  and 
so  seldom  found  in  productions  aspiring 
to  the  appellation  "special."  I  believe  this 
picture  will  earn  for  S-L  Pictures  the 
gratitude  of  the  great  body  of  exhibitors 
who  constantly  cry:  Give  us  big  and  better 
pictures." 


Attractive  Campaign  Book 
Issued  on  Kennedy  Serial 

HARRY  GROSSMAN  reports  the  com- 
pletion of  an  elaborate  and  effective 
press  book  devised  to  draw  the 
crowds  to  see  "The  Carter  Case,"  a  fifteen 
episode  Craig  Kennedy  serial,  in  which 
Herbert  Rawlinson  and  Margaret  Marsh 
appear  as  co-stars. 

Many  exchange  men  are  said  to  de- 
clare it  to  be  an  invaluable  aid  to  ex- 
hibitors in  the  intensive  exploitation  of 
the  Oliver  Film  production  of  Arthur  B. 
Reeve's  scientific  detective  tales,  and  ex- 
pressed their  admiration  for  the  drawing 
power  of  the  press  stories,  whose  ap- 
pearance in  local  papers  will  rouse  inter- 
est as  to  the  actual  operation,  shown  on 
the  screen,  of  the  scientific  instruments 
and  laboratory  experiments  with  which 
Craig  Kennedy  solves  the  mysteries  of 
"The  Carter  Case." 

The  excellent  one,  three,  six  and  twenty- 
four  sheet  posters  are  said  to  reveal  just 
enough  of  the  punches  in  each  instalment 
to  make  the  passerby  want  to  see  the 
show.  Cuts  of  various  sizes  for  each  epis- 
ode are  available  in  large  numbers  and 
attractive  variety,  while  thumb  nail  cuts 
for  the  press  stories,  program  cover  cuts, 
mats  of  announcement  slides  for  each 
episode  and  large  photo-gelatine  lobby 
display  make  up  an  imposing  array. 

Hand  colored  pictures  of  Herbert  Raw- 
linson and  Margaret  Marsh,  22x28,  for 
lobby  display  and  banners  and  blotters 
regarding  "The  Carter  Case"  for  distribu- 
tion have  been  prepared. 

The  press  book  will  be  sent  with  the 
paper  to  every  exchange  for  distribution 
among  exhibitors.  It  abounds  in  helpful 
suggestions  to  assure  the  widest  spread 
and    efficacious    publicity. 


Betty  Howe  With  Four-Star 

IN  the  supporting  cast  for  Leah  Baird 
in  the  initial  Four  Star  Picture,  "As 
a  Man  Thinks,"  is  Betty  Howe.  She 
is  already  known  to  motion  picture  audi- 
ences for  her  work  in  important  roles 
with  Vitagraph,  Artcraft  and  Metro,  hav- 
ing appeared  with  Elsie  Ferguson  in  "The 
Lie"  and  in  "To  Hell  with  the  Kaiser." 

In  "As  a  Man  Thinks,"  adapted  from 
Augustus  Thomas'  stage  play  of  the  same 
title,  and  directed  by  George  Irving,  Miss 
Howe  will  interpret  one  of  the  leading 
roles,  originally  interpreted  by  Gail  Kane 
in  the  stage  production.  The  Four  Star 
Pictures  are  being  produced  by  Harry 
Raver. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1833 


Raver   to   Picturize   Six   Augustus   Thomas   Plays 


Sol   L.  Lesser 

Who    Has    Bought    United    States    and 

Canadian  Rights  on  "Yankee 

Doodle  in  Berlin." 

Dalton  Back  in  New  York 

Reports  Several  Sales 

EMMETT  DALTON  has  returned  to  New 
York  after  a  tour  of  the  Southern 
states  with  his  production,  "Beyond 
the  Law."  He  reports  big  business  in  all 
of  the  houses  in  which  this  picture  was 
shown,  in  many  of  which  he  appeared  per- 
sonally; and  also  announces  the  same  of 
territorial    rights   on   this   picture. 

The  newly  formed  Aywon  Film  Cor- 
poration, of  which  Nathan  Hirsh  is  presi- 
dent, has  bought  the  New  York  and 
northern  New  Jersey  rights,  while  fran- 
chise for  the  entire  southern  states  has 
been  purchased  by  the  First  National  Ex- 
hibitors- representative  in  Richmond.  The 
latter  sale,  Mr.  Dalton  advises,  was  made 
on  the  strength  of  the  box-office  receipts 
of  the  theatres  throughout  the  territory 
in   which   he  presented  "Beyond   the  Law." 

In  addition,  a  deal  has  been  entered  into 
with  Mr.  Hirsh,  involving  special  publicity 
and  advertising  as  well  as  personal  ap- 
pearance of  Mr.  Dalton  in  a  number  of 
theatres  under  the  auspices  of  the  Aywon 
Company. 


Several  Prominent  Players 
in  "The  Carter  Case"  Cast 

SEVERAL  prominent  players  appear  in 
the  supporting  cast  of  Herbert  Raw- 
linson  and  Margaret  Marsh,  the  stellar 
players  in  "The  Carter  Case,"  the  Arthur 
B.  Reeve  scientific  detective  serial  pre- 
sented by  Harry  Grossman  as  the  initial 
release  of  Oliver  Films,  Inc. 

Ethel  Grey  Terry  is  cast  in  the  charm- 
ing and  mysterious  role  of  Cleo  Clark, 
who  easily  fascinates  William  Pike  as 
Walter  Jameson,  the  gullible  assistant  of 
%  Kennedy,  and  Marcellus  Mason,  the 
scheming,  sauve  lawyer,  as  well  as  Ranee 
Dixon,  the  weak  victim  of  circumstances, 
portrayed  by  Coit  Albertson  and  Kemp- 
ton  Greene,  respectively. 

The  shrewd,  scientific  Teuton.  Hugo 
Geist,  is  played  by  Joseph  Marba,  while 
the  conscience  tormented  captain  of  in- 
dustry. Shelby  Carter,  is  portrayed  by 
Donald  Hall.  Gene  Baker  is  cast  as 
Anita's  maid  who,  as  a  stool  pigeon,  suc- 
ceeds in  taming  the  ruthless  Emanon,  a 
scheming  apache,  portrayed  by  Louis  R. 
Wolheim. 

In  addition,  there  are  numerous  char- 
acters of  secondary  importance  which  go 
to  make  up  the  excellent  ensemble,  such 
as  the  portrayal  of  Darky  Joe  by  Leslie 
Stowe,  and  Bull  Rudkin  by  Frank  Won- 
derlee. 


THE  fact  that  during  the  coming  year 
Harry  Raver  will  transfer  to  the 
screen  six  of  Augustus  Thomas'  sta 
plays  lends  exceptional  interest  to  Mr. 
Thomas'  work  in  connection  with  the  dra- 
ma. His  name  is  known  throughout  the 
world  and  his  re-advent  into  the  motion 
picture  field  is  of  importance  to  the  whole 
industry. 

Mr.  Thomas  is  said  to  be  the  dean  of 
American  dramatists,  and  has  numerous 
successful  plays  to  his  credit,  including 
"The  Copperhead,"  with  Lionel  Barrymore, 
which  was  one  of  the  biggest  hits  of  the 
last   two    seasons. 

The  series  of  Thomas  plays  will  be  di- 
rected by  George  Irving,  produced  by 
Harry  Raver,  and  Leah  Baird  will  be 
starred.  This  combination  gives  rise  to 
the  trade  mark  "Four  Star  Pictures"  un- 
der which  they  will  be  released.  "As  a 
Man  Thinks"  will  be  the  initial  produc- 
tion. 

His  previous  plays  include  "Arizona," 
"The  Earl  of  Pawtucket,"  "The  Embassy 
Ball,"  "The  Witching  Hour,"  "Alabama," 
"Colonel  Carter  of  Cartersville,"  "Colo- 
rado," "Soldiers  of  Fortune,"  and  "The 
Harvest  Moon." 


and  Nebraska;  De  Luxe  Feature  Film 
Company  of  Seattle  for  Washington,  Or- 
egon, Idaho,  Montana,  Minnesota,  North 
and  South  Dakota,  Texas,  Oklahoma,  Ar- 
kansas. Louisiana  and  Mississippi;  Mid- 
.  west  Greater  Features  Company  for  Col- 
orado, Wyoming,  Utah  and  New  Mexico, 
and  Sol.  Lesser,  All  Star  Features  Dis- 
tributors, San  Francisco,  for  California 
and    Nevada. 

In  every  territory  "Mickey"  is  said  to 
have  broken  records  and  established  a 
precedent    for    box   office    receipts. 


R. 


"Mickey"  Rights  Sold 

for  the  Entire  World 

THE    rights    to    "Mickey,"    Mack    Sen- 
nett's     seven     reel     super-production, 
have    now    been    disposed    of    for    the 
entire    world. 

In  the  United  States  the  territories  are 
controlled  by  the  following  exchanges: 
Magnet  Film  Exchange,  for  Greater  New 
York;  Gardiner  Syndicate,  Buffalo,  for 
New  York  north  of  Westchester  County; 
Boston  Photoplay  Corp.,  Boston,  for  New 
England;  Supreme  Photoplay  Productions, 
Pittsburgh,  for  Pennsylvannia,  Ohio  and 
West  Virginia;  Sidney  B.  Lust,  Washing- 
ton, for  Maryland,  Delaware,  District  of 
Columbia  and  Virginia;  S.  J.  Samuels 
for  Georgia,  Alabama,  Florida,  Tennessee, 
North  and  South  Carolina;  Kentucky  to 
Big  Features  Film  Co.,  Mickey  Film  Cor- 
poration of  Chicago  for  Illinois;  Wiscon- 
sin Film  Corporation  of  Milwaukee  for 
the  State  of  Wisconsin;  J.  Horwitz  Pro- 
ductions for  Michigan;  Leon  Victor  of 
Kansas    City    for    Missouri,    Kansas,    Iowa 


G.  Morgan  to  Execute 
Sketches  for  S-L  Film 

FOLLOWING  their  plan  for  the  use  of 
well-known  artists  in  connection  with 
the  distinctive  advertising  inserts 
which  have  been  a  feature  of  the  exploita- 
tion campaign  for  "Virtuous  Men,"  Arthur 
H.  Sawyer  and  Herbert  Lubin  announce 
the  acquisition  of  R.  G.  Morgan,  well- 
known  illustrator.  Mr.  Morgan  has  been 
engaged  by  the  organizers  of  S-L  Pictures 
to  create  four  pages  of  original  drawings, 
to  be  used  as  the  dominent  theme  of  the 
next  insert  exploiting  the  E.  K.  Lincoln 
star  vehicle.  Special  sittings  were  made 
for  Mr.  Morgan  by  E.  K.  Lincoln,  Grace 
Darling,  Clara  Joel,  R.  W.  Cummings  and 
William   B.  Mack. 

Mr.  Morgan  is  a  popular  illustrator  and 
is  responsible  for  many  distinctive  cover 
designs  and  poster  displays.  He  was  re- 
cently commissioned  by  the  United  States 
Government  to  design  a  special  poster  to 
exploit  the  forthcoming  Liberty  Loan. 


Caplon  Gets  Two  Arrow  Films 

AMONG  the  Arrow  sales  of  the  week 
is  reported  the  sale  of  "The  Profiteer," 
starring  Alma  Hanlon  and  Jack 
Sherrill,  to  Variety  Pictures  Corporation 
(Milton  Caplon,  President)  for  the  states 
of  Maryland,  Delaware,  District  of  Colum- 
bia  and  Virginia. 

Mr.  Caplon  also  purchased  the  five-reel 
"western"  starring  Neai  Hart,  which  will 
be  ready  for  release  April  15th.  The  title 
of  the  picture  has  just  been  selected  by 
Arrow  officials  and  it  will  be  released  un- 
der the  name  of  "When  the  Desert 
Smiled." 


Maurice  Tourneur  in  One  of  His  Deeper  Moments. 

About  to  Brave  the  Depths,  with  Ernest  Williamson  Waiting  to  Follow,  to 
Take    Scenes    for    "The    White   Heather." 


1834 


THE    MOVING    PICTURE    WORLD 


March  29.  1919 


Arrow  Sells  Film  to  E.  K.  Fox  for  Twelve  States 


DR.  W.  E.  SHALLENBERGER,  presi- 
dent of  Arrow  Film  Corporation,  an- 
nounces  the  consummation  of  one  of 

the  largest  territorial  deals  in  the  past 
eighteen  months,  by  which  E.  K.  Fox,  of 
Washington,  has  secured  the  rights  to 
"The  Law  of  Nature"  for  Delaware,  Mary- 
land, District  of  Columbia,  Virginia,  West 
Virginia,  North  Carolina.  South  Carolina, 
Georgia,  Florida,  Alabama,  .Mississippi  and 
Louisiana. 

An  extensive  campaign  has  been  mapped 
out  by  the  Fox  organization,  which  in- 
cludes bill-boarding  with  twenty-four 
sheets  in  the  principal  cities  in  the  ter- 
ritory referred  to.  The  prqduction  will 
be  handled  as  a  road  show  with  advance 
men  and  necessary  paraphernalia;  ten 
prints   will   be   used. 

"The  Law  of  Nature"  was  produced  by 
David  G.  Fischer  and  is  an  adaptation  of 
a  story  written  by  Mr.  Fisher  in  collabora- 
tion with  Congressman  Richard  Pearson 
Hobson.  An  extensive  line  of  lithographs 
has  been  prepared  by  the  Ritchey  Litho- 
graphing   Company. 


and  E.  K.  Lincoln,  that  "will  startle  the 
movie  going  public  and  arouse  country- 
«  ide  curiosity  and  debate."  It  neglected 
to  mention  the  title.  When  we  hear 
it,   if  it's  all   right  to  print  we'll  print   it. 


Many  Newspapers  Comment 
on  Title  "Virtuous  Men" 

AN  unusual  phase  in  connection  with 
the  comment  aroused  by  the  title 
"Virtuous  .Men"  for  the  first  Ralph 
Ince  Film  Attraction  starring  E.  K.  Lin- 
coln and  released  by  S-L  Pictures,  is  the 
interest  shown  by  several  newspapers. 
Quotations  from  some  of  them  are  given 
below   as  examples. 

Cleveland  News,  Cleveland,  Ohio:  "Vir- 
tuous Men"  Next!  Readers  you  remember 
reading  in  this  column  a  few  days  ago 
that  the  S-L  Film  Company  was  to  offer 
E.  K.  Lincoln  in  a  feature  that  would 
startle  fans,  exhibitors,  producers  and 
everybody.  They  were  right.  The  name 
of    the    feature    is    to    be    "Virtuous    Men", 

New  York  Tribune,  New  York  City:  A 
special  musical  score  for  "Virtuous  Men", 
the  first  Ralph  Ince  Film  Attraction,  is 
now  in  preparation.  A  special  musical 
number  will  be  published,  to  be  used  by 
orchestras  as  the  dominant  musical  theme. 
The  dominant  motif  will  probably  be, 
"They    wouldn't-  believe    me." 

Cleveland  Leader,  Cleveland,  Ohio:  Has 
"Startling"  Title.  The  S-L  Production 
corporation  announces  that  it  has  a  title 
for   its   initial  picture,   starring  Clara  Joel 


Lieutenant  Hall  Talks 

to  Ohio  Business  Men 

A  T  a.  recent  meeting  of  the  Cleveland 
jTX.  Chamber  of  Commerce,  Lieutenant 
Bert  Hall,  star  of  Independent  Sales 
Corporation's  release,  "A  Romance  of  the 
Air,"  was  one  of  the  two  principal  speak- 
ers. Professor  Jacob  H.  Hollander,  head 
of  the  political  economy  department,  Johns 
Hopkins  University,  Baltimore,  was  the 
ot  her  speaker. 

Myron  T.  Herrick,  formerly  American 
Ambassador  to  France,  introduced  Lieut. 
Hall,  as  "one  of  the  two  surviving  mem- 
bers of  the  famous  Lafayette  Escadrille 
and  one  of  the  most  daring  flyers  in  the 
World   War." 

Lieut.  Hall  has  been  in  the  Middle  West 
for  some  weeks,  making  personal  appear- 
ances in  connection  with  "A  Romance  of 
the  Air."  After  a  recent  showing  of 
this  picture  Lieut.  Hall  flew  from  Chicago 
to  Detroit  ■  dropping  announcements  of 
the  pictures  run.  Chas.  F.  Schwerin,  In- 
dependent's branch  manager  in  Cleveland, 
reports  that  "A  Romance  of  the  Air" 
went    big-    there. 


Title    of    S-L    Film    Arouses    Interest. 

When  Arthur  H.  Sawyer  and  Herbert 
Lubin  announced  several  weeks  ago 
that  a  mild  sensation  would  be  cre- 
ated when  the  title  of  the  first  Ralph 
Ince  Film  Attraction  was  made  public,  con- 
siderable interest  as  well  as  doubt  was 
aroused.  However,  the  sponsors  for  this 
attraction  announce  that  the  title,  "Virtu- 
ous Men,"  has  aroused  a  storm  of  comment 
among  exhibitors  and  public.  Leading 
executives  have  written  to  the  S-L  Pic- 
tures, praising-  the  box-office  value  which 
attaches  to  the  title,  while  prominent  ex- 
hibitors in  all  parts  of  the  United  States 
have  commended  Sawyer  and  Lubin  on  the 
selection. 


About  those  seats  you  have  stored  aivay. 
Somebody  needs  them  and  you  are  likely 
to  find  the  customer  through  an  advertis- 
incitt  in   The  World's  Classified. 


I    ;    i 

B^            E&*       IMP      PL 

I 

r 

i 

«* 


IT 


Mabel  Julienne  Scott 

Featured    in   Alpha's   "Reclaimed." 

Supreme  Gets  Territory 

on  "Once  to  Every  Man" 

HO.  Kyler,  General  Manager  of  the 
.  Supreme  Photoplays  Corporation  of 
Denver,  impressed  with  the  trade 
reviews  on  the  Frohman  Amusement  Cor- 
poration special,  "Once  to  Every  Man," 
after  ascertaining  that  a  print  could  not 
be  forwarded  to  Denver  for  screening 
made  a  trip  to  New  York  to  view  the 
attraction.  He  arrived  in  the  forenoon, 
the  production  was  screened,  and  the  con- 
tract signed  the  same  day. 

Mr.  Kyler  will  exploit  the  attraction 
along  novel  and  aggressive  lines,  and  will 
play  but  one  entire  state  of  the  four 
states  of  Colorado,  Utah,  Wyoming  and 
New  Mexico  at  one  time.  In  other  words 
instead  of  shipping  the  print  to  fill  inter- 
mittent bookings  throughout  the  four 
states,  a  canvass  will  be  made  of  the  the- 
atres in  each  state,  and  the  bookings 
filled  successively.  This  will  avoid  the 
delay  that  follows  filling  successive  dates 
at  distant  points  one  from  the  other.  A 
liberal  use  of  lithographs,  particularly  of 
twenty-four  sheets,  will  be  made  by  the 
Supreme    Photoplays    Corporation. 


Arrow's  Business  Booming 

ARROW     Film     Corporation     has     sold1 
Silee  Film  Exchange,  of  Chicago,  the 
six-act  picture,  "The  Hearts  of  Men," 
starring    Mile.    Valkyrien,    and    has    also 
sold   the   serial   "The   Demon's   Shadow"   to 
Montreal  buyers   for  Canada. 

The  Arrow  has  secured  six  additional 
pictures  in  the  past  five  weeks  and  are 
enlarging  their  sales  force.  To  take  care 
of  added  business  new  offices  with  a  pro- 
jection suite  have  been  engaged  which 
will    be    occupied    about    May    1st. 

The  Arrow  also  contemplates  the  open- 
ing of  exchanges  at  three  points  in  th» 
United  States. 


'Bolshevism  on  Trial"  Is  Select's  Timely  Special  Attraction. 


Irene  Bordoni  in  S-L  Film 

A  SPECIAL  surprise  is  said  to  be  in 
store  for  motion  picture  patrons 
when  the  initial  presentation  of 
"Virtuous  Men"  is  made  In  the  near  fu- 
ture. This  will  be  the  appearance  of  a 
stage  celebrity,  Irene  Bordoni,  at  present 
starring  in  "Sleeping  Partners."  The  pres- 
ence of  Miss  Bordoni  in  the  first  S-L  Pic- 
ture marks  her  debut  on  the  screen.  In 
the  various  scenes  in  which  she  appears 
Miss  Bordoni  wears  several  striking 
gowns  especially  designed  for  the  occasion. 


March  29,  1919 


THE     MOVING     PICTURE    WORLD 


1835 


Tyrad  Pictures  Handling 

a  Variety  of  Productions 

THAT    the   state    rights    market    lias    de- 
veloped unusual   activity  and   is  more 
promising  than   it   has   been   for  some 
time    is    the    report    made    by    Tyrad    Pic- 
tures,   Inc.,    of    729    Seventh    avenue,    New 
York  City. 

Tyrad  Pictures,  Inc.,  of  which  Mathias 
Radin  is  president  and  general  manager, 
and  Jacques  Tyrol  is  secretary-treasurer 
and  director  general,  is  state  righting 
the  following  productions:  "And  the 
Children  Pay,"  a  social  drama  in  seven 
reels  by  Winifred  Dunn;  "Your  Wife  and 
Mine."  a  six  reel  feature  made  in  England 
and  France;  and  "Her  Right  To  Know," 
a  five-reel  feature  also  made  in  England 
and    France. 

State  rights  for  these  productions  are 
now  being  sold  with  the  exception  of 
New  York  and  New  Jersey  territories, 
which  are  being  handled  by  Tyrad  itself. 
In  addition  Tyrad  is  distributing  to  New 
York  and  New  Jersey  exhibitors  a  line 
of  one,  two,  and  three  reel  dramas,  com- 
edies,   and    educationals. 


Heavy  Bookings  Reported  on  Craig  Kennedy  Serial 


Several  Acres  of  Forests 
Burned  for  "Virtuous  Men" 

AMONG  the  spectacular  features  in  "Vir- 
tuous Men,"  the  initial  Ralph  Ince 
Film  Attraction,  now  being  made 
ready  for  presentation  by  Arthur  H.  Saw- 
yer and  Herbert  Lubin,  is  a  forest  fire.  It 
is  said  these  scenes  were  secured  at  the 
risk  of  the  lives  of  several  cameramen, 
headed  by  William  Black.  Many  weeks  of 
location  hunting  occupied  the  attention  of 
Ralph  Ince,  under  whose  direction  the  pro- 
duction was  made,  before  a  suitable  spot 
could  be  found.  In  order  to  furnish  a 
realistic  thrill,  Sawyer  and  Lubin  decided 
to  purchase  five  hundred  acres  of  thickly- 
wooded  ground  in  the  northern  part  of 
Minnesota.  Director  Ince,  accompanied  by 
AVilliam  Cohill  and  a  staff  of  assistants, 
together  with  E.  K.  Lincoln,  Robert  Cura- 
mings  and  Danny  Hayes,  spent  two  weeks 
In  securing  these  scenes.  The  torch  was 
applied  to  the  entire  tract.  The  fire  is  said 
to  have  taken  more  than  two  weeks  to 
burn  itself  out.  Many  spectacular  inci- 
dents, such  as  the  crashing  of  blazing 
trees,  a  running  fringe  of  fire  which  ex- 
tended over  a  mile,  and  the  roaring  fur- 
nace of  flames  after  the  fire  had  caught 
hold,    were    secured. 

It  is  believed  to  be  the  first  time  that 
film  producers  have  gone  to  the  expense 
of  burning  down  a  thickly  wooden  area  in 
order  to  secure  the  necessary  realism. 


HARRY  GROSSMAN,  vice  president  and 
general  manager  of  Oliver  Films. 
Inc.,  expresses  great  satisfaction 
nv.i  the  large  quantitj  of  advance  book- 
ings being  received  by  exchanges  hand- 
ling the  Craig  Kennedy  serial,  "The  Car- 
ter Case,"  written  for  the  screen  by  Ar- 
thur  B.    Reeve  and   John    \V.    Grey. 

Weeks  before  the  initial  presentation 
of  the  serial,  when  work  was  barely 
staffed,  several  prominent  exchangemen 
visited  the  Oliver  studios  and  after  view- 
ing parts  of  the  first  and  second  episodes 
signed  contracts  for  territory.  A  ma- 
jority of  the  principal  territories  of  the 
country  are  now  covered.  Pioneer  Film 
Corporation,  126  West  Forty-sixth  street, 
is  handling  New  York  and  northern  New 
Jersey,  and  Arrow  Film  Exchange,  1235 
Vine  street,  Philadelphia,  has  eastern 
Pennsylvania  and  southern  New  Jersey; 
while  Illinois  and  Indiana  are  handled  by 
Celebrated  Players  Film  Corporation,  207 
South  Wabash  avenue,  Chicago;  and  Sam- 
uel Grand,  48  Peidmont  street,  Boston,  has 
the  New  England  rights. 

Additional  territory,  which  has  been 
contracted  for,  includes  the  Southern 
states  to  Criterion  Film  Service,  65 V2  Wal- 
ton street,  Atlanta;  western  Pennsylvania 
and  surrounding  territory,  to  Day  Film 
Corporation,  412  Ferry  street,  Pittsburgh; 
Wisconsin,  to'Mid-West  Distributing  Com- 
pany, Toy  Building,  Milwaukee;  and  Dela- 
ware, Maryland,  Virginia,  and  District  of 
Columbia,  to  Superfilm  Attractions,  1209 
E  street  N.  W.,  Washington.  Foreign 
rights  are  controlled  by  Export  and  Im- 
port Film  Company,  729  Seventh  avenue, 
New  York. 

These  exchanges  are  prepared  to  re- 
lease the  initial  episodes  in  a  few  days, 
having  already  held  trade  showings.  Mr. 
Grossman  reports  that  exchangemen  ad- 
vise "The  Carter  Case"  account  of  its  un- 
usually attractive  features,  including  the 
pretentiousness  of  the  production,  popu- 
larity of  the  stars,  Herbert  Rawlinson  and 
Margaret  Marsh,  drawing  power  of  the 
names  of  the  authors,  as  well  as  the  box- 
office  value  of  the  serial  itself,  will  result 
in  its  being  shown  in  many  theatres  that 
never  before  exhibited  a  serial.  It  is  pre- 
dicted that  it  will  establish  a  high  water 
mark   for   business   in   the   serial    field. 


"Stolen  Orders"  Breaking 
More  Box  Office  Records 

THE  William  A.  Brady   picture  "Stolen 
Orders"     is    said    to    be    still    making- 
box  office  records,     in  Ohio,  where  it 
is   being-  distributed   by   the   Argus   Enter- 
prises  and    where    that    concern    is    carry- 


~    ;  *  * 

1 

f 

Ing  on  an  extensive  campaign  of  exploi- 
tation, the  picture  is  paralleling  the  suc- 
cess   achieved   in   other  territories. 

Fred  Desburg,  of  Cleveland,  one  of  the 
foremost  Ohio  exhibitors,  in  a  letter  to 
the  Argus  company  says:  "We  opened 
Saturday,  .March  2d,  with  'Stolen  Orders' 
at  the  Mall  and  Alhatnbra,  and  broke 
all  records.  We  turned  away  thousands 
of  people  who  were  unable  to  get  in. 
This  is  particularly  remarkable  in  view  of 
the  fact  that  our  best  records  have  been 
made  on  features  of  not  to  exceed  four 
and  one-half  reels  in  length,  whereas 
this   picture   is   seven   and   one-half  reels." 

In  the  New  England  territory,  the 
Brady  picture  continues  to  duplicate  its 
Boston  business.  A  recent  letter  from 
Thomas  D.  Soricro  states:  "We  are  play- 
ing- 'Stolen  Orders'  at  the  Strand  Theatre, 
Lowell,  Mass.,  and  it  is  breaking  all  rec- 
ords. In  fact  we  have  today  notified  the 
owners  of  the  picture  in  this  territory 
that  we  wish  to  extend  the  picture  for 
the  rest  of  the  week.  This  is  the  first 
time  a  picture  has  ever  been  held  over 
in     Lowell." 


I.nlili  ikt  &   Trlnz   Book   "Carter   Case." 

Harry  Grossman,  of  Oliver  Films,  Inc., 
announces  that  Celebrated  Players  Film 
Corporation,  of  Chicago,  have  booked  "The 
Carter  Case"  for  the  entire  circuit  of  the- 
atres controlled  by  Lubliner  and  Trinz, 
following  the  initial  showing  of  several 
episodes   in   Chicago. 


What    Else   Could   Mere   Man    Do 


With   Betty   Howe   and   Leah   Baird  as   I 

Four-Star 


nspiration   in 
Feature. 


but    Think? 

As   a   Man  Thinks," 


Picture  Theatre  Changes 

WAYCROSS,  GA. — Dr.  W.  H.  Buchanan 
has  disposed  of  his  interest  in  Orpheum 
and  Lyric  theatres  to  W.  L.  Brandenburg, 
of  Atlanta,  Ga.  Later  will  assume  man- 
agement of  these  two  houses. 

FARMINGTON,  ILL. — Alexander  Steel  & 
Son  have  taken  over  Princess  Theatre 
from   Tom    Morris. 

HENDERSON,  KY.— Philip  Holtzman, 
who  formerly  conducted  American  Thea- 
tre, at  Evansville,  Ind.,  has  purchased 
Grand    Theatre   here. 

MORRICE,  MICH. — Community  Club  has 
established  club  house  and  installed  mov- 
ing picture  machine.  Earl  Hapker  is 
chairman. 

TORCH  LAKE,  MICH.— New  Liberty  is 
name  of  new  moving  picture  theatre  to 
be  opened  here  by  Earl  Guilbault,  of 
Calumet. 

CRETE,  NEB.— J.  G.  Hutchinson  is  the 
new  manager  of  Lyric  Theatre. 

SCOTTS  BLUFF,  NEB.— Orpheum  The- 
atre has  been  purchased  by  William 
Ostenburg,   Jr. 

VALPARAISO,  NEB. — Peterson  &  Rock- 
well have  disposed  of  their  moving  pic- 
ture theatre  to  Clarence  Linch. 

WILKES-BARRE,  PA. — Moving  picture 
machine  has  been  purchased  by  school 
board.     H.  H.   Zeiser   is  superintendent. 

DES  MOINES,  IA. — Des  Moines  Theatre 
at  Sixth  and  Grand  avenues  has  been 
leased  to  Aaron  Jones  of  Chicago. 

SIOUX  CENTER,  IA. — Commercial  Club 
plans  to  establish  moving  picture  theatre. 

BELLEVILLE,  KY.— C.  W.  Bartlett  & 
Son  have  purchased  Great  White  Way 
Theatre. 

ULEN,  MINN. — Harry  Keye  has  disposed 
of  his  moving  picture  business  to  A.  J. 
Grande    and   Thomas   McDonald. 

OMAHA,  NEB. — World  Realty  Company 
has  purchased  Muse  Theatre  at  24th  and 
Farnam  streets.  Concern  also  owns  and 
operates  Sun  Theatre. 

CLEVELAND,  O. — Liberty  Theatre,  on 
Superior,  near  E.  105th  street,  has  been 
leased  to  Charles  Shone,  2147  Ontario 
street. 

PHILADELPHIA,  PA. — M.  Wax  has  pur- 
chasd  from  A.  Katz  the  two-story  moving 
picture  theatre  at  2029-31  South  Third 
street. 


1836 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


^SeS 


Reviews   and   Advertising  Aids 

Conducted  by  Edward  Weitzel,  Associate  Editor  Moving  Picture  World 


mejji&j^sm^i^MivMvmu^^j^u^iuMUjm  js^mlmuha  )m  imm  m(  mi  mi  )m?j^rmrmm[ 


Sidelights  and  Reflections 

AX  article  in  last  week's  issue  of  this 
publication  tells  of  a  new  screen 
theatre  to  be  erected  by  an  enter- 
prising firm  in  one  of  the  large  cities 
and  gives  as  the  reason  for  selecting  a 
certain  location :  "There  isn't  any  pic- 
ture house  on  the  block."  The  extent 
to  which  new  picture  houses  are  be- 
ing planned  would  seem  to  indicate  the 
time  is  coming  when  more  than  one 
theatre  on  every  block  will  be  as  com- 
mon as  grocery  stores  or  any  other 
sort    of    commercial    enterprise. 


The  editorial  page  of  Exhibitor's 
Trade  Review  is  always  well  worth 
reading.  Many  of  its  articles  are  models 
of  their  class.  Like  the  rest  of  us,  it 
occasionally  slips  a  cog.  Last  week,  in  a 
short  article,  "The  Public  vs.  The  Crit- 
ics," it  slipped  two  or  three  cogs.  Aside 
from  putting  all  mankind  on  the  same 
mental  level  it  took  the  other  trade  pa- 
per writers  to  task  for  "talking  about 
plot  construction  and  literary  values" 
and  added,  very  wisely :  "The  public 
doesn't  care  anything  about  plot  con- 
struction,   and   never    will." 

Quite  so!  But  that  is  the  public's 
misfortune.  The  dramatist  uses  the 
grammar  of  his  art  for  the  same  reason 
that  the  writer  uses  the  grammatical 
rules  of  language,  because  it  is  the  best 
means  of  making  his  meaning  clear. 
The  public  busies  itself  very  little  with 
the  construction  of  the  machinery  that 
runs  the  elevators  in  the  tall  office  build- 
ings, but  it  cares  a  great  deal  about  the 
efficiency  of  the  elevators.  The  well- 
made  plot  makes  for  efficiency  in  the 
moving  picture. 

Fred  Stone's  last  picture,  "Johnny  Get 
Your  Gun,"  is  his  best  because  it  has 
the  best  constructed  plot  of  his  three 
releases. 

A  reviewer  may  smash  every  rule  of 
the  English  language  and  still  make 
himself  understood.  It  has  been  done, 
in  fact.  But  it  doesn't  make  for  easy 
reading;  and  the  Exhibitor's  Trade  Re- 
view has  always  shown  a  commendable 
respect  for  grammatical  construction  of 
the  language  it  employs  in  all  its  depart- 
ments. 

"Neither  does  the  public  care  whether 
a  story  is  'improbable,'  if  it  appeals," 
is  another  opinion  that  is  misleading 
from  want  of  explanation.  From  a  con- 
structive point  of  view,  the  most  impor- 
tant elemenc  in  a  plot  is  to  maintain 
the  same  mood  from  start  to  finish,  just 
as  a  composer  of  music  maintains  his 
theme. 

The  general  public  knows  little  and 
cares  less  about  the  technic  of  the  dram- 
atist; but  the  dramatist  knows  the  value 
of  the  rules  by  which  he  fashions  his 
plots,  and  a  critic  is  capable  of  more 
intelligent  criticism  when  he  shares  this 
knowledge.  WEITZEL. 


IN   THIS   ISSUE. 
The    Fire    Flingers     (Jewel). 
Johnny   Get   Your  Gun    (Artcraft). 
The  Rebellious  Bride  (Fox). 
The  End  of  the  Game   (Hodkinson). 
The  Marriage  Price   (Artcraft). 
The  Way  of  the  Strong   (Metro). 
The    Love    Defender    (World). 
Never   Say    Quit    (Fox). 
Toton     ^Triangle). 
Fighting   Destiny    (Vitagraph). 
Forbidden  Fire  (J.  Parker  Read). 
Turn    in    the    Road    (Exhibitors    Mu- 
tual). 

THE  stories  of  the  pictures  re- 
viewed in  this  department 
are  written  from  the  pictures 
themselves  and  not  from  the  press 
books,  and  are  correct  in  every 
case. 


"The  Fire  Flingers" 

Seven-Reel   Jewel   Production   Featuring 

Rupert   Julian    Proves    An    Excellent 

Subject. 

Reviewed  by  Robert  C.  McElravy. 

RUPERT  JULIAN  is  one  picture  man 
who  has  repeatedly  proved  that 
the  more  he  has  personally  to  do 
with  a  production  the  better  it  is  apt  to 
be.  He  plays  a  double  role  in  this  seven- 
reel  Jewel,  entitled  "The  Fire  Flingers," 
a  title  which,  by  the  way,  has  no  special 
reference  to  the  story  and  may  be 
changed.  In  addition  to  playing  a  dou- 
ble role,  Mr.  Julian  has  also  directed 
the  number,  which  flows  along  smoothly, 
with  a  constantly  increasing  suspense. 
But  he  did  not  write  the  very  interest- 
ing story  itself.  It  is  the  work  of  Wil- 
liam J.  Neidig  and  was  adapted  by  Wal- 
demar  Young. 

This  is  one  of  those  screen  subjects 
which  develop  an  immediate  interest  and 
you  can  feel  the  plot  complications  com- 
ing even  before  they  appear.  The  first 
characters  introduced  are  two  men  on  a 
highway,  who  seem  to  be  hoboes,  but 
later  get  work  as  printers.  It  develops 
that  they  learned  this  trade  in  a  peniten- 
tiary, from  which  they  were  released. 
They  quarrel  with  the  manager  of  the 
printing  plant  and  the  latter  is  killed 
during  a  fight.  One  of  the  printers  then 
takes  his  place  and  the  story  chiefly  con- 
cerns his  trials  in  this  deception,  which, 
through  the  aid  of  the  wife,  end  hap- 
pily. Jane  Novak  is  excellent  as  the 
pretty   young   wife. 

Cast. 

Richard  Hatton   Rupert  Julian 

Richard   Olwell Rupert  Julian 

Chris   Cotterill E.   A.   Warren 

Benjamin    Burley Clyde    Fillmore 

Sergt.   Powers Fred  Kelsey 

Detective    Egan (Not    decided) 

Stoll William     Lloyd 

Winifred    Olwell Jane    Novak 

Maggie    Driver Fay   Tincher 

Ellen Fritzie    Ridgeway 

Story    by    William   J.   Nedig. 
Directed    by    Rupert    Julian 


The    Story. 

Richard  Hatton  and  Christopher  Cot- 
terill, six  months  out  of  prison,  take  jobs 
as  printers  with  the  Olwell  Press.  They 
are  discharged  by  their  employer,  Rich- 
ard Olwell,  a  hard  hearted  individual,  who 
refuses  to  give  them  a  chance  after  learn- 
ing   that    they    are    convicts. 

The  discharged  men  visit  Olwell's  home 
and  are  fed  by  Mrs.  Olwell,  another  suf- 
ferer from  Olwell's  persecutions,  and  plan- 
ning at  the  time  to  get  a  divorce  from 
him.  While  the  men  are  eating,  Olwell 
drives  up  in  a  car  with  a  young  girl 
proofreader,  with  whom  he  intends  elop- 
ing. He  enters  the  house,  has  a  wordy  al- 
tercation with  the  visitors,  and  is  killed 
during   a   fight. 

Richard  Hatton  resembles  the  deceased 
Olwell.  The  latter  had  been  planning  to 
shave  his  beard  and  Hatton  determines  to 
do  the  same  and  pass  himself  off  as  Olwell. 
He  does  this  and  convinces  the  police  that 
the  -dead  man  is  in  reality  himself,  Rich- 
ard Hatton.  He  at  the  same  time  passes 
off  Christopher  as  his  new  foreman  of  the 
printing  plant. 

An  absorbing  part  of  the  story  is  that 
dealing  with  the  relations  between  Mrs. 
Olwell  and  the  imposter,  whom  she  thinks 
is  her  husband,  though  greatly  altered  in 
appearance  and  manner.  She  learns  to* 
love  him  as  she  had  never  loved  her  hus- 
band and  when  she  learns  the  truth  aids 
Hattan  in  obtaining  a  legal  right  to  the 
place   he   has  assumed. 

Program  and  Ailvertising  Phrases:  Rupert 
Julian   Star   of  Jewel   Production   Seen 
in  Skillful  Portrayal  of  Dual  Roles. 
Complicated  Plot  Carries  Mystery  Angle 

That  Is  Sure  to  Bewilder. 
Fate    Cnanges    Husbands    for    a    Woman 

Who   Is  Not   Aware   of   Substitution. 
Crime  Story  Plus  Mystery  Plot  Provides 

Engaging  Entertainment. 
Advertising  Angles:  Play  up  widely  the 
fact  that  this  story  is  taken  from  the  un- 
usual serial  of  the  same  title  in  the  Sat- 
urday Evening  Post.  Then  work  up  the 
details  making  the  main  angle  the  situa- 
tion resulting  from  the  death  of  Olwell. 
For  window  work  use  the  sandwiches 
made  of  $200,000.  Place  real  bills  or  stage 
money  between  slices  of  bread  and  use  a 
card:  "Richard  Olwell  was  eloping  with  his 
pretty  proofreader.  He  wanted  to  hide  his 
fund  from  her  and  he  made  them  into 
sandwiches.  They  were  worth  $100,000 
apiece.  See  'The  Fire  Flingers'  for  de- 
tails.' "  You  can  also  use  the  finger  print 
idea  with  a  reference  to  the  fact  that  Mrs. 
Olwell  has  the  handling  of  the  cards. 
There  are  strong  angles  in  the  story  and 
it  is  worth  extra  space  for  exploitation. 
Advertising  Aids:  One,  three,  five  and 
twelve-sheets.  Various  stills.  Heralds  in 
Rotogravure.  Window  cards.  Lobby  dis- 
plays. Advertising  book.  One,  two  and 
three-column  cuts. 


"Johnny  Get  Your  Gun" 

Paramount    Presents    Fred   Stone    in   an. 
Acrobatic  Comedy. 

Reviewed    by    Louis   Reeves    Harrison. 

VERY  much  on  the  lines  of  early- 
motion-picture  production,  intro- 
ducing the  feats  of  cowboys  _  in 
riding  bucking  bronchos  and  whirling 
the  lasso,  "Johnny  Get  Your  Gun"  bears. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1837 


certain  other  resemblances  to  the  pic- 
tures we  used  to  see,  in  that  the  hero 
marches  triumphantly  through  from  be- 
ginning to  end,  settling  such  minor  diffi- 
culties as  the  ruin  of  a  wealthy  family 
through  stock  manipulation  and  the  un- 
desirable attentions  of  a  monocled  Duke 
to  the  facile  heiress,  while  cutting  a 
swath  with  his  revolver  and  deadly 
lariet.  Fred  Stone  is  the  whole  show,  a 
genial  athlete,  who  knocks  down  vil- 
lains as  fast  as  they  get  in  his  way, 
and  the  tricks  he  performs  plainly  show 
that  he  has  mastered  the  art  of  motion. 
There  are  some  amusing  subtitles. 

Cast. 

Johnny  Wiggins Fred  Stone 

Ruth   Gordon Mary   Anderson 

Bert  Whitney Casson  Ferguson 

Pollitt Dan   Crimmins 

Count  Bullion-nia James   Cruze 

Aunt    Agatha Sylvia   Ashton 

Janet   Burnham Nina   Byron 

Mrs.    Tupper Maym    Kelso 

Jevne Fred   Huntley 

Milton  C.  Milton Raymond  Hatton 

Bill   Burnham Hart   Hoxie 

Director Clarence    Geldart 

Directed  by  Donald  Crisp. 
The  Story. 
Johnny  Wiggins,  a  "film  actor,"  of  the 
rough-house  sort,  finds  it  necessary  to 
impersonate  his  chum,  temporarily  in  jail. 
He  has  to  play  the  brother  to  a  young 
heiress  much  sought  in  marriage  by  a 
mercenary  Duke.  Miss  Burnham,  the 
heiress,  has  not  seen  her  brother  in  many 
years,  and  accepts  "Johnny"  as  her 
brother  Bill.  His  signature  of  assent  is 
needed  on  her  marriage  contract  with  the 
scion  of  nobility.  What  "Johnny"  does 
to  the  Duke  and  other  villainous  charac- 
ters, the  acrobatic  feats  he  performs,  the 
tricks  he  does  for  a  pretty  little  lady's 
maid  constitute  the  performance.  He  wins 
hands  down  in  every  case.  The  villains 
disposed  of,  the  heiress  goes  to  a  deserv- 
ing young  man  and  "Johnny"  gets  the 
girl  of  his  choice. 
Feature    Fred    Stone    as    Johnny    Wiggins 

and  Mary  Anderson  as  Ruth  Gordon. 
Program    and    Advertising    Phrases:    Fred 
Stone,  Star  of  Stage  and  Screen,  Pre- 
sented   In    Another    Acrobatic    Photo- 
Comedy. 
Villainy    Thwarted,    Love    Requited    and 
Happiness    Assured     Through     Rough 
and  Ready  Methods. 
Fortune  Hunting  Nobleman  Thwarted  In 
His       Money-Seeking       Schemes       by 
"Rough  Neck"  Methods. 
Fred  Stone,  the  Never-Still  Screen  Acro- 
bat,  Hero   Of  Complicated   Encounters 
and    Entanglements. 
Vdvertising   Angles:      By   this   time   your 
people  should  know  Fred  Stone.     Tell  them 
this,  the  third  story,  is  the  best  yet.     Tell 
that  it  is  taken  from  a  famous  stage  suc- 
cess, and  that  it  deals  in  part  with  life  in 
a   motion    picture    studio.      Tell,    too,    that 
the  comedian  shows  all  his  stunts  in  this 
picture,   including   lassoing   a   man   from   a 
moving  automobile.     Use  plenty   of  paper 
and  cuts,  and  take  extra  space   in  adver- 
tising. 

Advertising  Aids:  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, 8x10.  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press    book. 

"The  Rebellious  Bride" 

Romance  With  Springtime  Freshness  in 

Ozark    Setting    and    With    Peggy 

Hyland. 

Reviewed  by  Hanford  C.  Judson. 

A  KIND  of  story  appealing  strongly 
to  young  people  is  told  in  "The  Re- 
bellious Bride,"  a  Fox  five-part  at- 
traction. It  is  in  good  taste  and  is  full 
of  good  things,  but  the  best  is  the  qual- 
ity of  the  love  story  in  which  the  juve- 
niles find  themselves  married  before 
they   are   acquainted   and  love  grows   as 


natural  and  as  pretty  as  a  flower.  The 
Ozark  mountain  background  and  the 
characters  go  together  convincingly.  It 
is  a  charming  picture,  entertaining  and 
likeable  throughout,  and  will  probably 
go  well  in  any  theatre.  I  believe  it  a 
little  above  the  average. 

The  love-making  of  Cynthy  and  Ar- 
thur, played  by  Peggy  Hyland  and  Pell 
Trenton,  stranded  aviator,  who  is  com- 
pelled to  marry  her  at  the  point  of  her 
granddad's  gun,  is  free  from  self-con- 
sciousness and  has  a  delightful  flavor. 
Granddad  is  the  pivotal  character  and  is 
played  by  George  Nicholls.  The  moun- 
tain atmosphere  of  this  old  man  is  per- 
fect. We  are  forced  to  believe  in  him 
and  so  accept  what  he  does  as  quite  nat- 
ural. This  helps  the  story,  the  plot  of 
which  is  discursive.  The  photography 
gives  us  some  lovely  scenes.  Director 
Lynn  F.  Reynolds  knows  how  to  put  this 
kind  of  a  story  on.  There  is  just  a  little 
seasoning  of  farce  in  it. 
The   Cast. 

Cynthy   Quimby Peggy   Hyland 

Grandpa   Quimby George   Nichols 

Tobe  Plunkett George  Hernandez 

Arthur    Calloway.  .  _ Pell    Trenton 

Jeff   Peters Charles   LeMoyne 

Vivian  Phelps Kathleen  Emerson 

Mrs.   Calloway Lillian  Langdon 

Story   by   Joseph   A.    Roach 

Direction   by  Lynn   F.   Reynolds 

The    Story. 

Cynthy  lives  in  a  log  cabin  in  the  Ozarks 
and    her    granddad    has    decided    that    she 


Peggy    Hyland. 

Attractive      Rebel      in      "The      Rebellious 
Bride." 

must  marry  the  school  teacher,  a  bald- 
headed  codger.  She  hates  this  and  gets 
in  a  mix-up  with  the  village  mad-man. 
Granddad,  full  of  unjust  suspicious,  says 
she  will  have  to  marry  the  first  man  that 
comes  along.  This  happens  to  be  Arthur 
Galloway,  stranded  aviator,  whom  he 
forces  to  say  "yes"  at  the  point  of  a 
rifle. 

Cynthy  and  Arthur  are  left  in  the  cabin 
alone  for  the  night  and  the  girl  safely 
locks  her  companion  up  in  a  closed  room 
that  had  been  her  prison  once.  There  is 
some  pretty  lovemaking  during  the  day 
and  every  night  Arthur  escapes  through 
the  roof,  unknown  to  Cynthy,  and  tinkers 
with  his  hidden  aeroplane.  He  is  seen 
on  one  occasion  and  is  accused  of  setting 
the  village  store  on  fire.  Cynthy  saves 
him.  He  flies  away  and  she  follows  and 
joins    Arthur   at    his    home. 

Program  and  Advertising  Phrases:  Peg- 
gy Hylan,  Star  of  Fox  Photoplay,  Re- 


flecting   Love    and    Adventure    in    the 
Ozark    Mountains. 
Aviator  Proves  Real  Birdman  in  Flights 

of    Romantic    Love. 
Shotgun     Tactics     Prevail     at     "Military 

Wedding"   of  an   Ozark   Bride. 
Sentiment  and  Sensations  Mingle  in  Ex- 
citing   Degree    to    Furnish    Thrills    for 
Photoplay  Romance. 
Aeronaut    Flies    High,    But    Dan    Cupid 

Finds  a  Way  to  Catch  Him. 
Advertising  Angles:  Play  up  Miss  Hy- 
land, and  make  what  you  can  of  the  title. 
Reserve  seats  for  all  unkissed  brides,  or 
set  a  decorated  arm  chair  in  a  conspicu- 
ous place  in  your  lobby  and  announce  that 
it  will  be  the  seat  of  honor  for  any  un- 
kissed bride  who  claims  the  reward  during 
the  run  of  the  play.  Work  the  odd  title 
for   your   newspaper   angle. 

Advertising  Aids:  One,  three  and  six 
sheets,  two  styles  of  each.  Lobby  dis- 
plays, 8x10,  11x14  and  22x2$.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  are  made  on  special  order  at  rate  of 
20  cents  per  column;  mats  and  press 
sheets  are  mailed  gratis). 
Released   April   23. 

"The  End  of  the  Game" 

W.    W.    Hodkinson    Picturizes    Story    of 
'49    with    Warren    Kerrigan    as    Fea- 
tured  Player. 

Reviewed  by  William  J.  Reilly. 

WHEN  fashionable  gamblers  and 
modish  bad  men  get  together  in 
.  a  plot  as  they  do  in  W.  W.  Hod- 
kinson's  feature,  "The  End  of  the  Game," 
the  result  is  likely  to  be  the  refinement 
of  cruelt}'  as  concerns  the  action.  This 
story  of  California's  gold  days  of  '49 
has  enough  of  the  lawless  element  to  be 
typical  of  wild  days  of  the  gold  rush. 
The  sets  are  appropriately  rough  and 
the  costuming  is  an  interesting  feature, 
particularly  that  of  the  fashion  plate 
gambling  types  which  are  well  present- 
ed. J.  Warren  Kerrigan,  in  one  of  these 
roles,  finds  a  type  which  he  readily  fills. 
The  story  gets  away  to  a  good  start, 
lets  up  for  a  lapse,  and  then  concludes 
with  a  dashing  finish.  The  photography 
is  good,  but  more  outdoor  scenes  would 
have  given  a  variety.  Walter  Berry  as 
"Wild  Bill"  is  a  pleasing  type. 
The   Cast. 

Burke    Allister J.     Warren    Kerrigan 

Mary  Miller Lois   Wilson 

Frank  Miller Alfred  Whitman 

Dan    Middleton Jack    Richardson 

Four- Ace    Baker George    Field 

Fare  Ed Milton  Boss 

Wild  Bill Walter  Berry 

Mona   Eleanor  Fair 

Directed  by  Jesse  D.  Hampton. 
Story  by  George  Elwood  Jenks. 
Scenario  by  F.  McGrew  Willis. 
The  Story. 
Burke  Allister,  one-time  Virginia  gen- 
tleman, and  lately  a  professional  gambler, 
incurs  the  enmity  of  Dan  Middleton,  boss 
of  Brazos,  by  befriending  Mary  Miller 
and  her  brother  Frank.  Middleton's  gam- 
blers clean  Frank  out.  but  Allister  bucks 
them  and  wins  the  boy's  money  back. 
Faro  Ed  shoots  Frank  and  is  in  turn  killed 
by  Allister,  who  flees  the  town  with  Mary 
in  order  to  protect  her.  Their  retreat  is 
discovered  by  Four-Aca  Baker,  who  pre- 
judices Mary  against  Allister  by  stories 
of  his  character  as  a  gambler.  Mary  is 
injured,  and  Allister,  on  going  to  the  town 
for  a  doctor,  is  made  a  prisoner  by  Mid- 
dleton's men,  while  Mary  is  induced  by 
Middleton  to  leave  the  state.  Allister 
escapes,  is  frustrated  in  his  rescue  of 
Mary  in  a  dramatic  scene,  but  finally  wins 
with  the  help  of  a  rock  delivered  by 
Wild   Bill   from   above. 

Program  and  Advertising  Phrases: 
Fashion  Plate  Gamblers  and  Bad  Men 
in  Story  of  Lawless  West  of  '49. 
Warren  Kerrigan  as  Gentlemanly  Gam- 
bler Cleans  up  Nest  of  Bad  Men  and 
Wins   Girl. 


1838 


THE  MOVING  PICTURE  WORLD 


March  29,  1919 


Gold  Rush  of  '49  Gives  Story  of  Power- 
ful   Action    for    Warren    Kerrigan    to 
Portray. 
Nobby   Bad  Men   and   Polished   Gamblers 
Shown    up   by   One    of   Their    Kind    in 
Story    of    California's    Gold    Days. 
Rugged    Character    of    California    in   '49 
Background    of    Western    Drama    Fea- 
turing Warren  Kerrigan. 
Advertising  Angles:     Play   up   Kerrigan 
as   your   chief   selling   point   with   a  virile 
story   as   a   secondary    feature.      You    will 
sell   best  by  working  chiefly   on   the  star. 
Advertising-  Aids:    Two  designs  each  one 
and  three-sheets.     One  six-sheet.     Thumb- 
nail   and    one    to    three-column     cuts    in 
electro   or   mats.      Press   book. 
Released  March  24. 

"The  Marriage  Price" 

Artcraft    Presents    Elsie   Ferguson    in   a 

Beautifully  Pictured  Drama  of 

Society  Life. 

Reviewed  by  Louis  Reeves  Harrison. 

THERE  are  some  high  notes  of 
beauty  in  the  Artcraft  picture 
"The  Marriage  Price,"  especially 
in '  an  opening  grand  ensemble,  an  ex- 
travagant dinner  party  given  by  a  young 
member  of  New  York's  smart  set.  The 
drama  itself  is  triangular,  the  universal 
situation  of  a  fascinating  woman  torn 
in  affections  between  her  husband  and 
another  man. 

Elsie  Ferguson  is  the  woman.  Wyn- 
<lam  Standing  and  Lionel  Atwell  are 
splendidly  representative  as  the  hus- 
band and  lover  whose  wills  clash  in 
the  time-honored  struggle  for  posses- 
sion. These  three  make  a  strong  trio 
and  carry  by  sheer  force  of  personal- 
ity an  interest  the  story  alone  might 
easily  fail  to  arouse.  Miss  Ferguson's 
own  delicate  unveiling  of  her  thoughts 
and  emotions  closely  hold  attention 
and  contribute  heavily  to  that  men- 
tal enthrallment  which  binds  the  spec- 
tator to  what  he  is  watching.  Her  in- 
spiring support  and  fine  workmanship 
in  presentation  add  to  the  charm  of  the 
picture.  "The  Marriage  Price"  should 
be  satisfactory  to  spectators  generally 
as  it  was  to  a  packed  house  at  the 
Rivoli.  Cast. 

Helen    Tremaine    Elsie    Ferguson 

Frederick  Lawton  ....  Wyndham  Standing 

Kenneth   Gordon    Lionel   Atwill 

Archie  Van  Orden Robert  Schnable 

Amelia  Lawton   Maud  Hosford 

Lvie  Hitchins Marie  Temper 

The  Other  Woman Clariette  Anthony 

Story  by  Griswold  Wheeler. 

Synopsis  by  Eve  Unsell. 

Directed    by     Emile    Chautard. 

The    Story. 

Helen  Tremaine,  extravagant  daughter 
of  a  New  York  man  of  wealth,  becomes 
impoverished  by  his  death  and  almost 
•completely  disillusioned  when  her  friends 
melt  away,  all  save  Lawton,  a  man  of 
power  and  wealth,  whom  she  does  not 
love.  Gordon,  whom  she  prefers,  an- 
nounces he  Is  too  poor  to  marry  her. 

She  attempts  self  support,  failing  even 
to  qualify  as  a  movie  actress,  and  is 
almost  starved  when  she  marries  Lawton 
as  a  sort  of  last  resort.  He  tests  her 
by  making  her  independent  financially 
through  a  pretended  heritage  of  hers  he 
has  discovered,  but  she  is  a  girl  of  her 
word  and  all  promises  well  until  her 
former  favorite  attempts  to  win  her  by 
ruining  her  husband  while  enriching  him- 
self. The  deal  goes  through,  but  it  is  a 
trap  the  husband  set  to  show  up  the 
former  suitor  and  the  wife  Is  brought 
to  a  complete  realization  of  her  husband's 
true  nobility  of  character  with  very 
Tiappy  results. 

Program  and  Advertising  Phrases:  Elsie 
Ferguson  Star  In  a  Beautifully  Pic- 
tured  Photodrama  of  Society  Life. 

High   Spots   and   Side   Lights   Reflecting 
Life  in  New  York's  Social  Circles. 


Marriagje    Consummated   As   a  Last   Re- 
sort  Leads  to  Wealth  And  Happiness. 
-    Brave    Gir-l's    Uprightness    of    Character 
Wins   Love  and   Happiness. 
Plots    and    Plans    of    Schemers    Fail    Be- 
fore  GiiTs   Loyalty   and   Love. 
Vdvertising  Angles:      Make   the   most  of 
Miss    Ferguson's    pull    with    your    patrons. 
Work   on   the   title   for   the   novelty   angle, 
asking   your    readers   what    their   price   is. 
A  day   or   two   before  you   spring  the  title 
set    up    a    large    box   in    the   lobby,    sealed 
with  wax  and  provided  with  a  slot.     Let- 
ter a  card   "Want  to   get  married?     Name 
your  price  and  drop  it  in  this  box.     We'll 
see  what  we  can  do  for  you."     Let  it  make 
talk   for   a   couple   of  days  before  you   an- 
nounce the  title. 

Advertising  Aids.  Two  each  one,  three 
and  six  sheets.  One  24-sheet.  Lobby  dis- 
plays, SxlO,  11x14  and  22x28.  Cuts  from 
one  to  three  columns  on  star  and  produc- 
tion. Advertising  lay-out  mats.  Slides. 
Press  book. 

Released    March    9. 


"The  Way  of  the  Strong" 

Stirring  Story  Featuring  Anna  Q.  Nilsson 

in  Double  Role  Makes  Fascinating 

Metro  Production. 

Received  by  Margaret  I.  MacDonald. 

THE  Ridgewell  Cullum  novel,  "The 
Way  of  the  Strong,"  has  been  used 
as  the  basis  of  a  five-part  Metro 
production  for  March  17,  in  which  Anna 
Q.  Nilsson  is  featured  in  a  double  role. 
The  result  of  Edwin  Carewe's  handling 
of  the  subject  is  a  stirring  and  fascinat- 


Anna  Q.  Nilsson. 

Enacts    dual    role    in    "The     Way    of    the 
Strong." 

ing  production  in  which'  the  fine  situa- 
tions created  by  the  author  have  de- 
veloped into  thrilling  actualities.  The 
plot  of  the  story  is  one  of  the  substan- 
tial sort  that  is  not  looking  for  foreign 
incident  to  cover  its  weak  points.  The 
care  with  which  the  smaller  details  of 
the  picture  have  been  handled  is  a  no- 
ticeable fact;  and  while  the  splendid 
work  of  the  cast,  including  an  excep- 
tionally clever  little  boy,  is  no  slight 
asset  to  the  production,  we  have  to 
hand  the  biggest  share  of  praise  to 
author,'  director,  and  adapters,  June 
Mathis  and  Finis  Fox. 
Cast. 
Audrie    Hendrie  | 

Monica    Norton     [ Anna  Q.  Nilsson 

Alexander  Hendrie Joe   King 

James   Leyburn Harry   S.   Northrup 

Little  Frank  Hendrie Irene  Yeager 

Frank  Hendrie,  six  years  later, 

Arthur   Redden 


Norah,   Monica's    companion.  .Rita.  Harlan 

Story  by  Ridgewell  Cullum. 
Scenario  by  June  Mathis  and  Finis  Fox. 
Directed  by  Edwin  Carewe. 
The  Story. 
Opening  in  an  Alaskan  mining  camp,  the 
'  story  reveals-  a  miner  playing  the  role  of 
serpent  in  the  Garden  of  Eden  with  his 
partner's  domestic  happiness  at  stake.  He 
elopes  with  the  wife  and  child  of  his  part- 
ner and,  overtaken  by  an  Alaskan  blizzard, 
leaves  them  to  their  fate  in  order  to  save 
his  own  life.  The  woman  dies  and  the 
child,  a  little  boy,  is  taken  to  his  mother's 
half  sister,  in  Seattle.  A  few  years  later 
each  of  the  znen  become  financial  powers 
in  the  West,  and  the  child's  father  meets 
and  falls  in  love  with  his  wife's  half  sister, 
neither  being  conscious  of  the  other's  iden- 
tity. The  other  man  always  wearing  dark 
glasses  to  cover  his  identity,  after  failing 
to  bring  the  man  he  wronged  to  financial 
ruin,  goes  to  his  future  wife  and 
pretending  to  be  her  friend,  assumes 
the  role  of  trying  to  protect  her  from 
a  man  who  has  forsaken  a  wife  and 
child  in  Alaska.  The  climax  of  the  story 
brings  all  three  to  the  business  office  of 
the  villain,  where  the  two  men  fight  out 
their  differences  and  the  perfidy  of  the 
villain    is    revealed. 

Publicity   Points. 
Proving  that  a  man  never  forgives  the 
person  he  has  injured,  the  villain  tries  a 
second  round  on  the  happiness  of  his  for- 
mer partner. 

A  spectacular  fight  in  which  the  hero 
pounds  home  a  few  important  facts  with 
his  fists. 

Program    and    Advertising    Phrases:      The 
Serpent  of  Eden  Thrives  Even  in  Chill 
Alaskan    Surroundings. 
Anna    Q.    Nilsson    Starred,  in    Dual    Role 
Applies  Her  Talents  to  Unfolding  Fas- 
cinating Screen  Story. 
Rugged  Story  of  Privation  and  Peril   in 
the  Frozen  North  Has  Anna  Q.  Nilsson 
As  Its  Engaging  Star. 
Facts  Pounded  Home  by  Fists  Are  Still 

Facts  When  All  Is  Done. 
Villainy    and    Cowardice    Reach    Punish- 
ment   After     Stirring    Interludes    and 
Sensational  Encounters. 
Advertising   Angles:      Play    up    the    fea- 
tured players.     Advertise  it  as  a  story  of 
Chicago   and   Alaska,    presenting   the   high 
points   of  the  plot  as   attractively  as  you 
can. 

Advertising  Aids:  Two  each  one,  three 
and  six-sheets.  Press  sheet.  Filler  sheet. 
Ten-minute  novel.  Slide.  Heralds.  Lobby 
displays,  8x10  sepia,  11x14  sepia,  22x28 
colored.      Cuts. 

Released  March  17. 


"The  Love  Defender" 

Five-Reel   World  Picture  Feature*  June 
Elvidge  in   Story  of   Married  Life. 

Reviewed   by   Louis   Reeves   Harrison. 

AVERY  interesting  story  of  per- 
turbed married  life  has  been  told 
in  this  five-reel  subject,  entitled 
"The  Love  Defender."  It  is  not  remark- 
able for  any  strong  dramatic  moments, 
but  at  the  same  time  has  a  plot  that 
springs  naturally  from  a  set  of  circum- 
stances that  are  true  to  life,  and  there 
is  a  growing  interest  in  the  events  that 
happen.  It  pictures,  naturally  and  ef- 
fectively, the  efforts  of  a  young  wife  to 
hold  the  love  of  her  husband,  who  mar- 
ried her  while  he  was  in  love  with  a  so- 
ciety woman  who  had  jilted  him.  The 
wife  in  this  case  takes  to  her  heart 
the  advice  of  an  old  authority  and  makes 
a  personal  fight  to  hold  him,  in  which 
she   is   successful. 

June  Elvidge  plays  with  easy  intelli- 
gence the  sympathetic  role  of  the  wife. 
Frank  Mayo  is  also  pleasing  as  the 
young  husband,  a  role  well-suited  to  his 
quiet,  restrained  style  of  acting.  A  third 
character  of  consequence  to  the  story 
is    "the    other    woman,"    ably    portrayecl 


March  29,  1919 


THE     MOVING     PICTURE     WORLD 


1839 


by  Eloise  Clement,  and  there  is  an  ex- 
ceptional bit  of  character  work  done 
by  the  man  who  married  Eloise. 

There  is  a  strong  child  interest  in  this 
number   and   some   amusing  babies   and 
puppies  appear.    The  picture  as  a  whole 
is  one  of  rounded  plot. 
Cast. 

Hope  Meredith June  Elvidge 

Frank  Rodney Frank  Mayo 

Dolly  Meredith Madge  Evans 

Dr.  Meredith Tefft  Johnson 

Anita   Day    Eloise   Clement 

Mrs.   Meredith Isabel   O'Madigan 

Mrs.  Grey Marie  Burke 

Story    by    Maravene    Thompson. 

Scenario  by  George  DuBois  Proctor. 

Directed    by    Tefft   Johnson. 

Photographed  by  Sol  Pollto. 

The  Story. 

Hope  Meredith  is  in  love  with  a  young 

doctor  named  Frank  Rodney.    The  latter  is 

at  the  time  in  the  toils  of  a  young  society 

girl,   Anita   Day.      Anita    has   promised   to 

marry  Rodney,  but  her  hand  is  sought  by 

an  elderly  millionaire,  named  Bates.  Anita 

yields  to  the  lure  of  wealth  and   marries 

Bates. 

Rodney,  in  the  meantime,  seeing  that  he 
has  been  Jilted,  has  made  a  sudden  pro- 
posal to  Hope  and  married  her.  But  his 
heart  is  still  with  Anita.  The  latter,  after 
finding  Bates  intolerable,  sends  for  Rod- 
ney. She  even  hastens  Bates'  death  by 
inducing  him  to  smoke  during  a  severe 
illness,  and  then  plans  to  run  away  with 
Rodney. 

Hope  has  learned  of  Rodney's  affection 
decides  to  kill  herself,  by  drowning,  and 
there  are  some  pathetic  scenes  toward  the 
for  Anita  and  makes  numerous  efforts  to 
break  off  the  attachment.  She  eventually 
close  when  Rodney  learns  the  true  charac- 
ter of  Anita  and  his  heart  turns  to  his 
desponding  wife.  He  saves  her  from  death, 
in  the  nick  of  time,  and  the  close  is  a 
happy  one. 

Program    and    Advertising    Phrases:     June 

Elvidge  Star  of  World-Picture  Feature 

That  Solves  Some  Domestic  Problems. 

Yielding   to   the  Lure  of  Wealth   Society 

Girl  Founds  Her  Own  Unhappiness. 
What    Happened    When    a    Disillusioned 
Husband  Fell  in  Love  With  His  Wife. 
Loyalty     and     Faithful     Love     Triumph 
Over  Blind  Infatuation. 
The    World-Old    Triangle    Turned    With    a 
New   and   Startling  Twist. 
Advertising  Aids:     Play  up  Miss  Elvidge 
and    seek    to    interest    the    women    in    the 
loveless  marriage  angle.     Work  both  sides 
of  marriage  for  your  effect  and  ask  them 
how    they    think    it    should    turn    out — and 
how  they  think  it  will. 

Advertising  Aids.  Two  one-sheets,  two 
three-sheets,  two  six-sheets,  two  eight- 
sheets  and  one  24-sheet.  Eight  8x11  black- 
and  white,  eight  11x14  colored,  and  two 
22x28  colored  lobby  displays.  One  two- 
column  cut,  two  one-column  cuts.  Slides, 
press  sheets  and  music  cues. 
Released  March  31. 

"Never  Say  Quit" 

George    Walsh     Is     Hero    of    a    Pleasing 
Jinx    Story    of    the    Sea. 

Reviewed  by  Hanford  C.  Judson. 

WE  have  yet  to  see  a  Walsh  pic- 
ture that  didn't  take  well  with 
the  public  and  some  have  made 
a  good  deal  of  talk.  The  newest  Fox, 
Walsh,  five-reel  feature,  "Never  Say 
Quit,"  is  both  amusing  to  the  point  of 
hearty  laughter  and  exciting  and  it  has 
that  hard-to-define  Walshness  which 
somehow  insures  the  spectator's  sym- 
pathy. It  is  not  a  great  or  big  attrac- 
tion, but  it  is  surely  likeable.  A  good 
deal  of  it  is  set  on  a  schooner  which  is 
supposed  to  be  sailing,  but  which  is  too 
plainly  at  anchor.  The  final  mixup, 
when  an  ensign  from  S.  C.  143  brings 
U.  S.  sailors  to  the  rescue  over  the  rail 
of  the  piratical  schooner,  is  a  play  to 
the  gallery.     The  rest  of  the  picture  is 


MASTER 

Machine  Tool  Co. 


INC. 


2638-2640  Park  Ave. 

Phones  Melrose  362-363 

NEW  YORK 


largely  critic  proof  and  as  a  whole  it 
gets  over.  It  will  be  liked  for  its  human 
and  red-blood  interest  and  will  go  any- 
where. 

The  players,  among  whom  are  Flor- 
ence Dixon  as  the  heroine,  and  Jean 
Acker  as  a  big-eyed  vamp,  are  of  the 
usual  Fox  quality  which  is  markedly 
high  even  in  the  smallest  parts.  The 
sets  are  full  of  interest  and  the  direction 
fills  the  requirement  with  ability  and 
good   taste. 

Cast. 

Reginald  Jones George  Walsh 

Helen    Lattimore Florence    Dixon 

Prof.  Lattimore Henry  Holland 

Captain  of  Ship William  Frederic 

Mate   of  Ship Frank  Jacobs 

Uncle  of  Reginald Joe  Smiley 

Vamp Jean  Acker 

Story  and  Scenario   by  Raymond   Schrock 
Directed  by  Edward  Dillon. 
The   Story. 
Reginald  has  a  jinx  and  is  always  get- 
ting stung.     One   of  his  stunts   is   to   butt 
in   when  some  woman   is  being  ill   treated 
and  in  one  of  these  aflventures  is  decoyed 
into  a  badger  game, -and  as  a  consequence, 
loses  a  fortune  because  he  is  not  able  to 
attend   the   funeral   of  his  aunt.      He   goes 
to  sea  on  a  schooner  that  has  a  rich  man 
and    his    daughter    as    passengers.      They 
are   treasure   seekers;    but   the    captain   is 
a  rough  and  has  pulled  the  stunt  merely 
to    get   the   rich    man    in    his   power.      This 
is  Reginald's  chance.     He  takes  their  part 
when    he    finds    out   how    things    are    mov- 
ing and   is   in   a   pretty   pickle   when   Sub 
Chaser   143   comes   to   the    rescue   and   the 
U.  S.  sailors  swarm  over  the  rail  and  pro- 
ceed to  knock   out  the  villainous  crew. 
Program       and       Advertising-       Phrases: 
George  Walsh,  Hero  of  Clever  Story  of 
a  "Jinx"  Carried  Out  to  Sea. 
Hard    Duck    and    Fate's    Hoodoo     Settle 

Score  for  Criminal  Plotters. 
High    Spots    of    Humor    Give    Engaging 

Angles  to   Exciting  Adventurers. 
Thrills  and  Excitement  In   Snappy  Pho- 
toplay Promise  Sensational  Entertain- 
ment. 
How    a    Submarine    Chaser    Captured    a 

Shipload  of  Modern  Pirates. 
Advertising-  Angles:  Play  up  Walsh, 
but  make  capital  of  the  hoodoo  idea.  Start 
In  with  such  lines  as  "He  was  born  on 
Friday  the  thirteenth,"  "He  should  have 
known  better  than  to  have  gone  to  IIS 
West  13th  street,"  and  similar  phrases, 
then  connect  them  up  with  the  story  of 
the  play.  Put  out  a  small  boy  dressed  in 
a  long  black  coat  and  a  very  high  hat 
with  a  pointed  white  beard  and  on  his 
back  hang  a  card,  "I'm  the  Jinx  and  I'm 
looking  for  George  Walsh.  See  me  nail 
him  at  the  (house)  tonight."  Use  the 
line,  "Do  you  believe  in  Jinxes?"  and  get 
up  a  "superstitious"  lobby  with  black  cats, 
broken  mirrors  and  the  other  sure-fire 
hoodoos. 

Advertising  Aids:  One,  three  and  six 
sheets,  two  styles  of  each.  Lobby  dis- 
plays, 8x10,  11x14  and  22x28.  Announce- 
ment slide.  Cuts,  mats  and  press  sheets 
(cuts  aro  made  on  special  order  at  rate  of 
20  cents  per  column;  mats  and  press 
sheets  are  mailed  gratis). 
Released  March   16. 

"Toton" 

Winsome    Olive    Thomas,    Featured    in 

Six-Part  Triangle   Special, 

Plays    Dual   Role. 

Reviewed  by  Margaret   I.   MacDonald. 

THE  six-part  Triangle  Special, 
"Toton,"  will  be  recognized  by  the 
majority  of  theatregoers  as  one  of 
the  most  attractive  of  recent  Picture 
romances.  Olive  Thomas  makes  the  best 
of  the  opportunities  afforded  her  ot 
which  there  are  many.  She  plays  two 
roles  of  totally  different  character  with 
fine  success.  .    ■        ■.       . 

The  production  is   especially  pleasing 


1840 


THE    MOVING    PICTURE    WORLD 


from  a  picturesque  angle.  The  story,  by 
Catherine  Carr,  may  be  reminiscent  of 
other  stories  of  romantic  character;  but 
its  treatment  in  this  instance  by  the 
director,  Frank  Borzage,  has  served  to 
enhance  the  human  interest.  And  while 
it  may  not  hit  the  high  points  of  the 
drama,  it  is  a  production  that  every- 
one will  want  to  see,  and  gill  go  away 
satisfied. 

Cast. 

Toton Olive  Thomas 

Lane Norman    Kerry 

Carew Jack  Perrin 

Pierre Francis  McDonald 

Directed  by  Frank  Borzage. 

Photographed  by  Jack  Mackenzie. 

Story   by   Catherine    Carr. 

The    Story. 

The   central   figures   of   the   romance  are 
a   flower   girl    of   Paris,   and   an   American 
artist.     The  girl,  tired  of  her  struggle  for 
a  few  pennies,  is  urged  by  the  woman  with 
whom   she   has  lived  to  become  an  artist's 
model.     Her  engagement  by  an  American 
artist  develops  intoa  romance  which  ends 
in   a   secret   marriage.      The    return    of   the 
artist    to   America    to"  the   sick-bed    of   his 
mother    reveals    the    fact    of   his    marriage 
to    his    own    family,    and    opens    a    secret 
campaign     on     the     part     of     parents     and 
lawyers    to    separate    husband    and    wife. 
Intercepted    letters    and    sorrow    for    the 
long  absence   of  her  husband  lead   to  the 
death    of    the   young   wife   at   the   birth    of 
her    baby.      The    child,    a    girl,    reared    by 
a    master    crook,    an    old    admirer    of    its 
mother     becomes     an     expert     pickpocket 
known    as    "Toton."      Disguised    as   a    boy, 
she  plies   her  profession.     "When   the   war 
brings     the     father     of     "Toton"     and     his 
adopted    son    to    Paris,    and    her    Apache 
guardian    becomes    involved    in    a    plot    to 
steal    some    valuable    paintings    that   have     . 
been     stored     for     safe     keeping     in     her 
father's    old    studio.      The    incident    leads 
to   the   uncovering   of   "Toton's"   real   iden- 
tity,   and    to    her    eventual    betrothal    to 
her  father's  adopted  son. 

Publicity  Points. 

Child  of  purity  becomes  pickpocket 
through  influence  of  evil  association,  prov- 
ing  the    power    of   environment. 

Advertising-  Angles.  See  Pages  1659  and 
1660  of  issue  of  March  22. 

Advertising  Aids:  One  design  each  one, 
three  and  six-sheets.  Special  process  art 
heralds.  Lobby  displays,  11x14  and  22x28. 
Photographs.  Slides.  Electros  and  mats. 
Triangle   magazines.      Press  sheets. 

Released   Mar.   30. 


"Forbidden  Fire" 

J.   Parker   Read's   Desert   Picture    Is   Ar- 
tistic   Production    of    Extraordinary 
Merit. 

Reviewed   by   William   J.   Reilly. 

A  SPECIAL  showing  of  "Forbidden 
Fire"  at  the  Rialto  Theatre  on 
March  18  demonstrated  that  J. 
Parker  Read's  production  is  a  picture 
of  which  not  only  those  who  had  a  part 
in  its  making,  but  the  entire  trade  may 
be  proud  as  representing  what  can  be 
made  of  the  photoplay.  The  total  effect 
of  the  picture  is  fine.  The  final  sum- 
ming of  the  efforts  of  C.  Gardner  Sul- 
livan, author,  Allan  Dwan,  director,  the 
entire  cast  headed  by  Louise  Glaum  and 
Matt  Moore,  and  Charles  Stumar,  photo- 
grapher, is  a  remarkably  good  produc- 
tion. 

The  Saharan  desert  settings,  with  the 
bronzed  vistas,  the  white  tents  of  the 
Arabs,  and  the  woman  of  royal  trap- 
pings in  their  midst  have  produced  a 
beautiful  combination,  about  which  C. 
Gardner  Sullivan's  story  weaves  itself 
with  a  light  that  shifts  as  readily  as  the 
sands,  but  which  never  departs  from  its 


FOR    SALE 

I  bought  more  states  than 
I  can  handle  on  several  cork- 
ing good  State  Right  pic- 
tures. Must  dispose  of  some 
territory  as  I  need  the  cash. 
Am  willing  to  sell  at  sacrifice 
prices.  I  may  have  the  very 
group  of  states  you  want. 
If  interested  write  X.  Y.  Z., 
c/o  M.  P.  World,  516  5th 
Ave.,  New  York  City. 


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March  29,  1919 

theme.  Louise  Glaum  is  excellently  cast 
in  the  role  of  the  butterfly  woman  to 
whom  masculine  admiration  is  the 
breath  of  life,  and  who  in  the  desert  is 
robbed  of  what  she  considers  her  heri- 
tage. Matt  Moore  is  strongest  in  his 
moments  as  the  drug-crazed  white  man 
in  the  beggar  quarter  of  Cairo.  Edwin 
Stevens,  as  the  sinister,  handsome  Rus- 
sian baron,  takes  a  powerful  heavy  part 
while  bright-eyed  little  Pat  Moore  fur- 
nishes at  once  relief  and  pathos  to  the 
story.  The  settings  in  the  Palace  of  the 
Dawn,  Cairo,  are  nothing  short  of  won- 
derful. Victor  Schertzinger  arranged 
the  music  for  the  production. 
The  Cast. 

-J11,"110" Louise   Glaum 

John  Stanley Matt  Moore 

Baron  Alexis Edwin  Stevens 

The  Boy Master  Pat  Moore 

Mustapha Njg-ei  de  Brullier 

Directed    by    Allan    Dwan. 

Story   by  C.   Gardner  Sullivan. 

Photography,  Charles  Stumar. 

The    Story. 

Mignon,  the  toast  of  the  boulevards  of 
Paris,  followed  by  many  admirers  on 
whose  flattery  she  lives,  drains  the  re- 
sources of  her  husband,  John  Stanley,  un- 
til he  is  obliged  to  take  up  an  engineer- 
ing- project  in  the  Sahara.  He  builds  his 
wife  a  "sand  palace,"  the  best  the  desert 
can  afford,  but  the  loneliness,  the  "con- 
tinually praying  Arabs"  pall  upon  her.  Her 
longing  for  the  flattery  of  men  Is  satis- 
fied by  Baron  Alexis,  who  stops  a  ttheir 
tents  on  his  way  to  Cairo.  Eventually  he 
persuades  her  to  leave  her  husband  and 
child,  takes  her  to  Cairo,  and  there  in- 
stalls her  in  ~he  Palace  of  the  Dawn. 

Some  years  later,  seeking  happiness 
through  the  giving  of  alms  to  the  beg- 
gars in  Cairo's  streets,  she  is  stunned  by 
seeing  her  own  child  a  ragged  beggar,  and 
her  husband  a  mentally  depraved  drug 
fiend.  He  does  not  recognize  her,  but 
she  takes  husband  and  child  to  the  palace 
and  nurses  the  man  back  to  health,  regard- 
less of  the  fact  that  he  may  kill  her 
should  he  ever  regain  his  reason.  Tired 
of  the  life  of  the  Palace,  she  takes  the 
man  and  her  child  to  the  desert,  whose 
familiar  voices  woo  Stanley  back  to  health. 
The  end  is  a  surprise,  but  a  satisfactory 
one. 

Publicity  Points:  The  settings  of  the 
magnificent  Palace  of  the  Dawn,  the  Pea- 
cock Room  in  particular,  have  good  pub- 
licity   value. 

A  sand  storm  whirls  the  story  to  a  big 
ending. 

A  solo,  "The  Bedouin  Love  Song,"  at  the 
Rialto,  made  an  artistic  and  novel  transi- 
tion when   the  locale  of  the  story  shifted 
from  the  Parisian  boulevards  to  the  wastes 
of  the   Sahara.      The   picture   was  stopped 
after  the  first  part  to  permit  the  music. 
Program    and    Advertising    Phrases:    Mag- 
nificently   Produced    Desert    Story    Big 
in  All  Its  Phases. 
Saharan   Setting   for   Story   of   Butterfly 
Woman    to    Whom    Flattery    Was    the 
Heritage    of   Life. 
Woman    of    Royal    Tastes    and    Habits 
Thrown    Into    Desert    Ruins    Husband 
But  Later  Brings  Him  Back  to  Mental 
Life. 
He  Called  the  Pistol  His  "Soul,"  But  She 
Brought  Him  Back  to  Health,  Fearless 
of   the   Consequences. 
Powerful  Story  With  Saharan  and  Cairo 
Settings    Makes    Photoplay    Marvel    of 
Beauty. 
Advertising    Angles:      In    most    towns    a 
swarthy     complexioned     man     dressed     in 


SLOGAN  SLIDES 

on  world  reconstruction — the  result  of  20  years'  work 
by  author  of  "The  New  Republic"  (1910),  anticipat- 
ing and  pointing  the  way  out  of  the  present  crisis. 
Under  their  momentary  spell  the  picture  palace  be- 
comes a  thought  provoking  forum.  Variety  I  Revela- 
tion I  This  week's  silde — an  epoch  maker — offers  the 
new,  astounding,  but  inevitable,  solution  of  every- 
body's peace  and  prosperity  problems.  Mailed  for 
one  dollar,  six  for  five.  WILLIAM  H.  ROYSTONE, 
23   West   31st   Street.    New   York. 


March  29,  1919 


THE     MOVING     PICTURE     WORLD 


1841 


Arab  costume  giving  out  throw-aways  will 
attract  attention.  Go  to  the  library  and 
get  some  ideas  on  Arabian  customs  and 
costumes:  the  colored  plates  in  encyclo- 
pedias may  sive  you  some  lobby  display 
ideas.  In  your  advertising  play  up  the 
star,  for  Louise  Glaum  has  many  friends  in 
every  community  created  bv  her  previous 
good  work  on  the  screen.  Edwin  Stevens 
is  also  a  fine  actor  with  many  followers. 
The  popular  old  ballad,  "Till  the  Sands 
of  the  Desert  Grow  Cold."  may  be  coupled, 
as  a  title,  on  throw-aways  and  as  adver- 
tising ratchline.  If  you  are  a  Shriner 
you'll  have  some  snod  ideas:  if  not  you 
may  have  some  Shriner  friends  who  will 
tip  vou  to  some  "desert  stuff"  that  will  ap- 
peal. 


"The  Turn  in  the  Road" 

Five-Part  Production  of  Rare  Excellence 
.    for     Exhibitors     Mutual     Program. 
Reviewed    by    Margaret    T.    Mar-Donald. 

IT  'is  a  rare  circumstance  that  brings 
to  the  screen  a  production  of  such 
all  around  pood  qualitv  as  "The  Turn 
in  the  'Road.".  It  was  produced  by  Brent- 
wood Films  tor  the  Exhibitors  Mutual 
nrosram.  and  was  written  and  directed 
bv  Kine  W.  Vidor.  The  reason  why  the 
nictured  story  is  so  human,  so  convinc- 
ing, is  doubtless  because  the  author  was 
able  to  direct  it.  leaving  no  chance  for 
misconception    of   theme. 

Never  was  a  cast  more  carefully  se- 
lected, eacb  fitting  his  or  ber  part  as 
though  made  tor  it:  and  eacb  character 
is  sustained  almost  to  a  point  of  fault- 
lessnes;.  Xo  one  who  sees  the  picture 
will  be  able  to  forget  Helen  Jerome  Fddv 
as  she  appears  in  the  emotional  role 
which  she  is  called  noon  to  carrv;  nor 
the  talented  child.  Ben  Alexander,  as 
the  messenger  of  truth  to  the  "Search- 
er." The  greedy  iron  manufacturer,  as 
plaved  bv  George  Nichols,  is  one  of  the 
choice  bits  of  character  work  in  the 
picture. 

The  production  is  based  on  a  simple 
drama  of  domestic  life  with  all  of  its 
characters  ringing  true  to  human  in- 
stinct. Tn  this  simnle  tale  of  love  and 
loyalty  there  are  situations  as  absorb- 
ing as  anv  found  in  connection  with  the 
eternal  triangle  plavs  with  which  the 
public  is  surfeited.  The  treatment  the 
subject  gets  at  the  hands  of  the  director 
rounds  out  the  main  situations  in  a  viv- 
idly realistic  manner,  and  with  a  suffi- 
cient sprinkling  of  the  smal'  details  of 
everyday  life  to  carry  conviction. 
Caat. 

Hamilton  Perry George  Nichols 

Paul   Perry Lloyd   Hughes 

Rev.   Matthew    Barker Winter   Hall 

June  Barker Helen   Jerome   Edd\ 

Evelyn    Barker Pauline    Curley 

Bob Ben     Alexander 

The  Story. 
The  son  of  n  wfnlthv  iron  manufacturer 
openlv  loves  the  beautiful  vounsrer  daugh- 
ter of  one  of  the  town  clergymen,  while 
the  young  man  is  loved  in  secret  by  the 
elder  daughter,  who  is  of  a  quieter,  more 
practical  nature,  and  her  father's  helper. 
The  wedding  of  the  youthful  pair  takes 
place.  A  little  more  than  a  year  later  a 
child  is  born  and  the  mother  dies.  Almost 
insane  with  grief,  the  husband  reproaches 
the  clergyman  for  having  preached  the 
doctrine  of  a  God  who  cruelly  afflicts  His 
children  with  sorrow:  and  unable  to  recon- 
cile himself  to  his  sorrow  he  rushes  away 


National  Electric 
Ticket  Register  Co. 

Manufacturer!  of  Electric  Ticket  Inn- 
ing Machines  for  Moving  Picture  The- 
atres and  Restaurants.  Sold  direct  or 
through  your  dealer. 

NATIONAL    ELECTRIC 

TICKET  REGISTER  COMPANY 

1511    North    Broadway 

St.    Loult,    Mo..    U.   S.   A. 


NEW    AND    IMPROVED 
EQUIPMENT  FOR 

Mazda  Lamp  Projection 

ARGUS  LAMP  &  APPLIANCE  CO. 

815-23   Prospect   Ave.  Cleveland,   Ohio 


EXHIBITORS 

If  you  want  a  real  picture  organist  or  pianist. 
write  us.    Endorsed  by  biggest  exhibitors  East  and 

\Yi  st 

PROFESSIONAL  SCHOOL 
of  PICTURE  PLAYING 


Strand    Theatre 


Los   Angeles 


AUTHORS 

Recognized  photoplay  and  Action  writen 
may  place  their  synopses  with  our  Manu- 
script Sales  Department  for  submission  by 
personal  representation  to  the  producers  of 
Southern  California.    Commission  basis. 

Unrecognized  writers  may  obtain  com- 
petent constructive  advice  and  help 
through  the  Palmer  Plan  and  Advisory 
Bureau.  Write  for  our  free  explanatory 
booklet. 

Palmer    Photoplay    Corporation 


59S  I.  W.  Hellman   Bldg. 


LOS  ANGELES,  CAL. 


GUARANTEED 

Mailing  Lists 

MOVING  PICTURE  THEATRES 

Every  State— total.  25,300;  by  States,  $3.50. 

PerM. 

1,500   film    exchanges $5.00 

313   manufacturers  and  studios 2.00 

368  machine  and  supply  dealers 2.00 

Further  Particulars: 

A.  F.WILLIAMS,  166  W.  Adams  St.,Chicago 


THE  CINEMA 

NEWS  AND  PROPERTY  GAZETTE 

30  Gerrard  Street 
W.  I.  London,  England 

Has  the  quality  circulation  of  the  trade 

in     Great    Britain    and    the    Dominions. 

AH   Official  Notices   and   News   from  the 

ASSOCIATION      to      its      members      are 

published     exclusively     in     this     journal 

YEARLY    RATE: 

POSTPAID,  WEEKLY,   $7.25 

SAMPLE   COPY   AND 

ADVERTISING  RATES   ON  REQUEST 

Appointed  by  Agreement  Dated  7|8|14 
THE    OFFICIAL    ORGAN    OF 

THE  CINEMATOGRAPH  EXHIBITORS'  ASSOCI- 
ATION OF  GREAT  BRITAIN  &  IRELAND,  LTD. 


and  buries  himself  in  the  slums  of  Chi- 
cago, searching:  for  the  truth  in  connection 
with  the  purpose  of  God. 

In  the  meantime  his  little  son  is  cared 
for  by  his  wife's  sister.  One  day  when 
he  has  decided  to  move  on  from  the  city 
he  boards  a  freight  train  and  finally  ar- 
rives at  his  native  town,  and  stealing  into 
his  father's  barn  goes  to  sleep  in  the  hay. 
The  child,  who  has  come  to  his  grand- 
father's house  in  the  night,  goes  into  the 
loft  to  feed  his  puppies  and  discovers  the 
man  asleep  in  the  hay.  His  aunt,  coming 
in  search  of  the  child,  recognizes  her 
brother-in-law,  as  he  is  listening  to  the 
child's  story  of  the  source  of  happiness. 
which  he  tells  him  is  love. 

The  picture  closes  with  the  man  burying 
his  head  in  the  lap  of  the  child,  whom  he 
lias  discovered  to  be  his  own.     Incidental 
to  the  story  are  a  number  of  things  which 
throw  light  on  the  lives  of  the  characters, 
such   as  the   feud  between   the   iron  manu- 
facturer and  his  'workmen. 
Program    n"<l     Advertising    Phrases:    Love 
Ts    the    Source    of   Happiness   and    Sor- 
row  Cannot   Dwell   Long   in    the   Same 
House   with   Cupid. 
Helen    Jerome    Eddy    S*ar    of   Brentwood 
Films   Production   Based   on   Love   and 
Extolling:  Happiness. 
Even   to   This   Day   Little   Children    Lead 
Their  Elders  in  the  Way  of  Happiness. 
Story  of  Intense  Human  Interest  Enact- 
ed by  Skillful  Players  Points  the  Way 
to  Happiness. 
The  Call  of  Home  Leads  Wayward  Man 

Into  fhe  Sunshine  of  Happiness. 
Advertising-  Angles:  Here  is  a  story 
that  should  make  a  good  impression  on 
those  who  are  religiously  Inclined.  Even 
ministers  who  oppose  the  showing  of  pic- 
tures should  be  interested.  It's  a  good 
picture  to  have  as  an  argument  for  Sun- 
day shows.  It  should  be  treated  seriously 
in  advertising;  and  promotion.  "Appeals 
that  will  get  attent'on  on  subjects  of  aver- 
age love-story  plot  should  not  be  applied 
to  this  one.  Make  your  play  on  righteous- 
ness and  right  living;  that  it  pays  and  is 
proved  in  the  outcome.  But  don't  get  too 
"religious"  in  your  appeal  for  fear  of  driv- 
ing away  those  who  don't  like  sermons  in 
pictures. 

Advertising  Aids:  One  each  one,  three 
and  six  sheets.  Banner  unmounted.  One, 
two  and  three  column  cuts  and  mats. 
Lobby  displays,  11x14,  22x28.  Slides.  Press 
sheet. 

Released  in  March. 


WE  NEVER  DISAPPOINT  ^ 


"Fighting  Destiny" 

Harry       Morey       Stages       Good       Fight 
Against    Fate    in    Vitagraph    Produc- 
tion. 

Reviewed  by  William   J.   Reilly. 

VITAGRAPH'S  production,  "Fighting 
Destiny,"  from  Stanley  Shaw's  Blue 
Book  story,  "Jungle  Heart,"  is  the 
type  of  photoplay  which  the  majority 
of  moving  picture  patrons  admire.  It 
features  Harry  Morey  in  a  story  which 
red-blooded  Americans  like  to  see,  since 
it  pictures  the  hero  in  situations  re- 
quiring a  square-jawed  attitude  toward 
the  circumstances  of  fate,  a  level  head 
and  a  good  punch.  Morey's  fighting 
qualities  are  exhibited  to  good  advan- 
tage. The  mystery  element  of  the  plot 
is  finely  done,  and  is  helped  by  the  po- 
litical aspect  of  the  story  and  its  shift 
in  the  latter  part  to  Chinatown.  The 
panhandling  and  crook  characters  are 
excellent  and  add  a  flavor  to  the  produc- 
tion.   Morey's  makeup  as  a  battered  old 


TELEPHONE  BRYANT  5576 


f&nM tow  Film  IaboratoRSes 

VKWrllA^''      I    *    220  WEST  42*1°  STREET     .. -.MU^amES 


1842 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


panhandler  is  a  feature.    Paul  Scardon's 
direction  is  able  throughout. 
Cast. 

Larry  Cavendish Harry  T.  Morey 

Caryl  Runledge Betty  Blythe 

Remsden   Cotton Arthur  Donaldson 

Dan  Levarro George  Majeroni 

Chicken  Green Tampler  Saxe 

Story    by    Stanley    Shaw. 
Directed     by     Paul     Scardon. 
The   Story. 
Caryl    Runledge,   fiancee   of   Larry   Cav- 
endish,    mysteriously     disappears     on     the 
eve    of    their    wedding.      Cavendish    sees 
her  momentarily  with  an  evil-looking  man 
with   one  arm.     Taking  the  matter   to   the 
police  commissioner,  Remsden  Cotton,  Cav- 
endish   finds    his    hands    tied    by    some    in- 
fluence higher  up.     Caryl's  father  is  about 
to     run    for    mayor,     and    he,     too,     seems 
implicated    in    her   disappearance.      Almost 
poisoned  at  his  club,  Cavendish  gets  on  the 
trail   of   Dan  Levarro,   the   one-armed   me- 
dium   between   the    bosses   and   the   under- 
world.     He  assumes   the   guise   of  a   pan- 
handler  and   is   taken   to   Levarro   to   pay 
his  quota  of  graft,  and  finds  Caryl  In   the 
crook's    quarters.      Fights,    a    police    raid, 
and    more    fights    in    Chinatown    follow    in 
quick    succession    before    Cavendish    runs 
the   mystery   to  earth.     Levarro   is  killed, 
and  with  him,   Caryl.     A   big  surprise  has 
been   held   back   for  the   conclusion. 
Program  and  Advertising  Phrases:    Harry 
Morey       Scores       Another       Fighting 
Success    in    Mystery    Story    of    Strong- 
Construction. 
Crooks,  Panhandlers  and  Political  Bosses 
Fall      Before      Onslaughts      of     Harry 
Morey. 
The   Man   Higher  Up  Tied   the  Hands   of 
the  Police  So  Morey  Had  to  Clean  Out 
Crooks   Himself. 
Mysterious       Chinatown       Invaded       for 

Scenes    of    Big    Crook    Story. 
Harry     Morey     Feature     Starts     with     a 

Punch  and  Ends  with  a  Knockout. 
Advertising  Angles:  Play  up  Morey  and 
add  the  fact  that  this  is  taken  from  the 
Blue  Book  story  of  "Jungle  Heart."  Work 
on  your  advertising  to  convey  the  sugges- 
tion of  the  vivid  action  of  the  plot. 

Advertising  Aids:     One  design  each  one, 
three     and     six     sheets.       Window     cards. 
Lobby  display,   11x14   and  22x28.     Heralds. 
Slides.      Plan    book.      Press    sheet. 
Released  March  31. 


Fox  Film  Corporation. 

5000  MILES  ON  A  GALLON  OF  GAS, 
(Fox),  February  16. — A  laughable  Mutt 
and  Jeff  animated.  They  conduct  a  mov- 
ing picture  show,  illustrating  their  wierd 
experience  in  the  "Souse"  Sea  Islands  and 
in  Venice.     This  is  a  sure  gloom  dispeller. 

THE  POUSSE  CAFE,  (Fox),  February 
25. — Another  successful  Mutt  and  Jeff 
animated  number.  Mutt  takes  a  cus- 
tomer's order  literally  and  puts  a  kitten 
in  the  pousse  cafe.  A  riot  follows  in 
their  cabaret  as  a  result.  Whether  Bud 
Fisher  intended  this  as  an  argument  for 
or  against  prohibition,  he  certainly  mixed 
a  lively  concoction. 

Pathe  Exchange,  Inc. 

THE  BARS  OF  DEATH,  (Pathe),  March 
16. — Episode  No.  11  of  "The  Lightning 
Raider."      This    number    is    full    of    melo- 


lran^rieK 


Automatically  supplies  only  such  voltage  as 

arc  requires.  No  waste  of  current  in  ballast. 

HERTNER    ELECTRIC    CO. 

West    114th    Street.    CleTeland.   Ohio 


FOR  SALE 

626  slightly  used  Veneered  Opera  Chairs, 
Mahogany  finish;  Style  202;  Peters  &  Volz 
makers. 

Faries  Mfg.  Co.,  Decatur,  111. 


Watch  for 
coming  announcement 


of 


SESSUE    HAYAKAWA 
PRODUCTIONS 

Haworth  Pictures  Corporation 

H.   W.  Hellman  Bldfe  Los  Angeles,  Cal. 


AMERICAN 

Jfotoplaper 

(Trade  Mark  Registered) 
The  Musical  Marvel  Write  for  Catalogue 

AMERICAN  PHOTO  PLAYER  CO. 
62  West  45th  Street  New  York  City 


PERFECTION   IN   PROJECTION 

Gold  King  Screen 

10  Days'  Trial 

No.  1  Grade,  75c;  No.  2  Grade,  50c. 
Stretchers  included 
Try   before   you   buy.     Sold   by 
all    the    leading    supply    dealers 
throughout    the    country. 

Factory,  ALTUS,  OKLAHOMA 


4  K.  W.  Electric  Generating  Set. 

60  or  110  volts  for  stationary  or  portable 
moving  picture  work  and  theatre  light- 
ing. Smooth,  steady  current,  no  flicker. 
Portable  type  with  cooling  radiator  all 
self-contained. 

Send   for   Bulletin   No.   24 

Universal    Motor    Co. 

OSHKOSH,    WI8C. 


dramatic  incidents  and  winds  up  with 
an  unusually  good  thrill,  with  Tom  and 
Pearl  trapped  in  a  small  room.  Steel  bars 
come  thrusting  their  way  across  their 
cell,  impelled  by  Wu  Fang,  who  presses 
a  button  for  each  bar.  The  instalment 
closes  with  the  two  in  peril  of  instant 
death   from   the   last   bar. 

HURLED  INTO  SPACE,  (Pathe),  March 
23.— Instalment  No.  12  of  "The  Lightning 
Raider."  The  episodes  in  this  are  full 
of  exciting  interest.  A  little  Chinese  girl 
saves  Lightning  and  Tom  from  death  in 
the  steel  cage.  Later  they  all  flee  in  an 
auto,  which  goes  over  a  cliff.  The  Chinese 
girl  is  killed,  but  Lightning  and  Tom 
turn  up  to  confound  Wu  Fang  and  his 
gang.  Lightning  later  saves  the  lives 
of  the  chief  of  police  and  district  attor- 
ney  in   dramatic    fashion. 

THE  WHITE  ROSES  (Pathe).  March  30. 
Episode  No.  13  of  "The  Lightning  Raider." 
a  pleasing  feature  of  this  instalment  is 
that  showing  Lightning  disguised  as  an 
elderly  woman,  a  disguise  which,  by  the 
way,  is  very  effective.  Her  dash  to  get 
possession  of  the  vial  of  deadly  germs 
concealed  in  a  bunch  of  white  roses  by 
Wu  Fang,  is  a  strong  and  exciting  bit  of 
action.  The  reel  closes  with  Lightning 
in  the  act  of  shooting  Wu  Fang. 

THE  DUTIFUL  DUB,  (Rolin-Pathe), 
March  23. — Harold  Lloyd  appears  in  this 
as  a  henpecked  "husband  who  suddenly 
makes  a  change  of  front  and  asserts 
himself,  much  to  his  wife's  astonishment. 
The" action  is  broadly  humorous  and  many 
dishes  are  smashed  against  the  wall  by 
the  quarreling-  couple.  The  number  is  a 
good   one  of  its  kind. 

A  SAMMY  IN  SIBERIA  (Rolin-Pathe). 
— April  6. — A  comedy  subject,  featuring 
Harold  Lloyd,  Harry  Pollard  and  Bebe 
Daniels.  The  action  is  of  an  amusing 
burlesque  character  and  takes  place  in 
a  snow-covered,  out  door  region.  Harold 
plays  an  American  private  in  Russia  andi 
gets  some  very  funny  effects. 

Universal  Film  Company. 

THE  CLAWS  OF  THE  VULTURE  (Uni- 
versal)— March  24. — Episode  No.  2  of 
"The  Red  Glove."  This  instalment  opens 
with  Thode  tied  to  a  tree  in  the  midst 
of  the  Vulture  band.  Billie  saves  him  and 
the  band  is  routed.  The  escape  of  one  of 
the  Vultures  from  the  sheriff  is  an  amus- 
ing feature,  the  sheriff  being  a  good  com- 
edy character.  An  auto  explosion  con- 
cludes this  number,  which  is  full  of  in- 
teresting  action. 

THE  VX'LTURE'S  VENGEANCE  (Uni- 
versal),— March  31 — Episode  No.  3  of  "The 
Red  Glove."  Following  the  capture  of 
several  members  of  the  Vulture  band, 
the  others  make  a  desperate  assault  on 
"The  Blue  Chip."  This  attack  is  staged 
on  a  big  scale  and  makes  a  good  feature 
of  an  exciting  character.  Billie  makes 
a  dash  for  help  on  horseback.  Her  horse 
falls,  after  leaping  a  chasm,  and  rolls 
down  a  high  cliff.  The  instalment  is 
unusually  strong. 

THE  RED  GLOVE  Xo.  4  (Universal). 
—April  7.- — This  number  pictures  the  fur- 
ther defense  of  "The  Blue  Chip."  Just  as 
the  Vultures  are  about  to  invade  it,  Billie 
arrives  with  help.  Two  of  the  band  are 
caught  and  from  one  of  them  she  gets 
a  clue  to  the  location  of  the  "Pool  of  Lost 
Souls."  She  goes  to  find  the  pool  and  is 
captured  while  swinging  on  a  rope  across 
a  chasm.  A  chimpanzee  aids  the  band 
in  making  her  a  prisoner.  The  number 
contains  good  action  and  some  more  of 
the  splendid  photographic  effects  which 
have  characterized  this  serial. 


We  assume  full  responsibility  the  moment  your  films  are  delivered  to  us  for 
DEVELOPING  and  PRINTING  and  the  results  are  always  satisfactory. 

Our  experience  and  responsibility  will  prove  depend- 
able  allies   to    your    production   department — always. 

EVANS  FILM  MFG.  CO.,  416-24  West  216th  St.,  New  York  City  st.  nJ.'.^'SEU 


March  29,  1919  THE    MOVING    PICTURE    WORLD  1843 


Not  moralizing 


CAPITALIZING 

Did  you  ever  know  a  successful  business  man  who 
did  not  know  his  own  line  thoroughly? 

Did  you  ever  know  an  eminently  successful  indi- 
vidual in  American  business  who  was  not  familiar 
with  his  own  particular  field  from  top  to  bottom? 

Who  wins  out,  Mr.  Exhibitor — the  Informed  Busi- 
ness Man  or  the  Uninformed  Business  Man? 

Are  you  aware,  Mr.  Exhibitor,  that  you  are  taking  a  place  in  America's  educational  and  social 
structure? 

Are  you  aware  that  you  are  being  looked  up  t  o  from  the  public  which  you  serve  as  the  man 
with  the  power  to  do  and  help? 

Then  exactly  in  the  proportion  to  which  you  i  nform  yourself  about  your  own  business;  ex- 
actly in  the  proportion  to  which  you  familiari  ze  yourself  about  the  whole  field  of  photoplay 
activity  and  its  bigger  reaches,  exactly  you  are  equipped  to  serve  and  succeed. 

In  its  issue  of  March  15  the  Moving  Picture  World  published 
a  killing  four-page  story  on  the  dinner  given  to  William  A. 
Brady. 

Not  only  was  it  a  corking  good  story  of  a  corking  good  din- 
ner, but  it  contained  the  big  ideas,  freely  expressed,  of  the  big, 
forward  forging  leaders  of  the  film  industry. 

It  is  these  ideas,  Mr.  Exhibitor,  that  the  Moving  Picture 
Wrorld  gave  you,  so  that  you  might  go  out  to  battle,  equipped 
to  fight  the  battles  of  yourself  and  the  American  public. 

Aware  of  the  opportunity  to  put  these  ideas  to  the  exhibitors 
DIRECT  from  the  film  leaders,  the  Moving  Picture  World 
devoted  four  pages  to  its  account  of  the  meeting. 

How  many  ideas,  Mr.  Exhibitor,  how  many  ideas  did  you 
see  in  the  other  trade  publications? 

The  Moving  Picture  World  Modestly  Decline  s  lo  Enumerate  the  Ideas  and  the  Pages.  Per- 
haps the  trade  will  do  the  figuring  for  itself.     C  iphers  are  easy  to  add. 

Who  is  looking  forward  with  you 


Who  is  helping  you  to  fight  the 
BIGGER  campaign 


O  The 

Who^nlarging  the  scope  of  the  '  MOVftlg  PlCtllTC 

&  World 


Exhibitor 


And  speaking  of  scopes,  who  made 
the  BIG  SCOOP? 


1844 

^Ullllllllllllllllllllllllllllll 


THE  MOVING  PICTURE  WORLD 

iiiiiiiiiiniiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiillilillinniiiiiiiiiiiiii 


March  29,  1919 


List  of  Current  Film  Release  Dates 


!IIIIIJI!l!lUIUI!l!lll]l!lllllll!!llllll!!!lll[ll!li!lli!!!^ 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


IllllilllllUIIIIIIIIW 


I 


General  Film  Company,  Inc. 


SCRANTONIA   FILM    COMPANY. 

(Featuring  Charlie  Fang.) 

Parson  Fepp   (One  Reel — Comedy). 

Fang's  Fate  and  Fortune  (One  Reel — Comedy). 

OFFICIAL   WAR  PICTURES. 

(Committee  on  PubUo  Information.) 
Our  Bridge  ot  Ships   (Two  Reels). 

AMERICAN    RED    CROSS. 

(One-Reel  Patriotic  Films.) 

First  Aid  on  the  Plave  (One  Part— Patriotic). 

Rebuilding  Broken  Lives  (One  Part— Patri- 
otic). 

The  Kiddles  of  No  Man's  Land  (One  Part— Pa- 
triotic). 

Victorious  Serbia  (One  Part— Patriotic). 

A  Helping  Hand  in  Sicily  (One  Part— Patriotic) 

Homeward  Bound. 

New  Faces  for  Old. 

Russia  a  World  Problem. 

Arc    Review. 

President  Wilson  Abroad. 

Doughboys  and  Bolshevik!  at  Archangel. 

COSMOFOTOFILM. 
I  Believe  (Six  Parti — Drama). 

.AMERICAN    FEATURE    FILM    CORP. 

Eearts  of  Lot*  (Six  Parts — Drama). 

MAXWELL    PRODUCTIONS. 
The  Married  Virgin  (Six  Part*—  Drama) . 


Exhibitors-Mutual 


STRAND. 

(One-Reel   Comedies.) 

Feb.     9 — Merely  Marrying  Mary. 
Feb.  16 — Almost  a   Hero. 
Feb.  23— Their  Baby. 
Mar.    2— The  Wigwag  System. 
Mar.    9 — The  Door  Between. 
Mar.  16 — His  Wife's  Birthday. 
Mar.  23 — The  Way  of  a  Maid. 

FEATURES. 

Feb. — Long  Lane's  Turning. 

Feb. — A   Trick   of    Fate    (Bessie   Barriscale). 

Feb. — What  Every  Woman  Wants. 

Feb. — The  Prodigal   Liar   (William  Desmond). 

Feb. — Martin  Johnson's  "Cannibals  of  the  South 

Seas"   (Final  Installment). 
Mar. — A  Heart  in  Pawn   (Sessue  Hayakawa). 
Mar. — The  Lamb  and  the  Lion    (Billie  Rhodes). 
Mar. — The  Turn  in  the  Road   (all  star  cast). 

OUTDOOR  SUBJECTS. 

Feb.     2 — Doing   the   Dells. 

Feb.     9 — A   Bit  of  Qod's   Country. 

Feb.  16 — Out  Wyoming  Way. 


Pathe  Exchange,  Inc. 


RELEASES    FOR  WEEK    OF   FEB.   23. 

The    Old    Maid's     Baby     (Marie    Osborne — Five 

Parts-^Comedy — Diando ) . 
The.   Lightning    Raider     (Episode    No.    8,    "The 

Cave  of  Dread" — Two  Parts — Drama — Astra. ) 
The  Terror  of  the  Range  (Episode  No.  4,   "The 

Midnight         Raid" — Two         Parts— drama — 

Diando). 
On    the    Fire     (Rolln    Comedy — Harold    Lloyd — 

One  Reel). 
Pathe   News   No.   18   (Topical — One  Reel). 
Pathe  News  No.  19  (Topical — One  Reel). 


RELEASES    FOR    WEEK    OF    MAR.   2. 

Common    Clay     (Fannie    Ward — Seven    Parts — 

Drama — Astra). 
The  Lightning  Raider   (Episode  No.  9,  "Falsely 

Accused" — Two  Parts — Drama — Astra). 
The   Terror   of   the   Range    (Episode   No.   5,   "A 

Threat  from  the  Past" — Three  Parts — Drama 

— Diando). 
Hoot    Man    (Star    Laurel — One    Reel — Comedy — 

Rolin). 
The  Girl   of  Tomorrow. 
Pathe  News  No.  20  (Topical). 
Pathe  News  No.  21   (Topical). 


RELEASES  FOR  THE  WEEK  OF  MAR.  9. 

Carolyn  of  the  Corners  (Bessie  Love). 

The    Lightning    Raider    (Episode    No.    10,    "The 

Baited  Trap" — Two  Parts — Drama — Astra). 
The     Terror    of     the    Range     (Episode    No.     6, 

"Tangled     Tales"  —  Two     Parts  —  Drama  — 

Diando). 
I'm  on   My   Way    (Rolin   Comedy — Harold   Lloyd 

—One  Reel). 
Pathe  News  No.  22   (Topical). 
Pathe  News  No.  23  (Topical). 


RELEASES   FOR  WEEK   OF  MAR.  16. 

The  Lightning  Raider  (Episode  No.  11,  "The 
Bars  of  Death" — Two  Parts — Drama — As- 
tra). 

The  Terror  of  the  Range  (Episode  No.  7,  "Run 
to   Earth" — Two   Parts — Drama — Diando). 

Look  Out  Below  (Rolin  Comedy — One  Reel — 
Harold  Lloyd). 

Pathe    News   No.   24    (Topical). 

Pathe   News   No.    25    (Topical). 


RELEASES  FOR  THE  WEEK  OF  MAR.  23. 

Go   Get   'Em   Garringer    (Helen    Chadwick — Five 

Parts — Drama — Astra) . 
The  Lightning  Raider   (Episode  No.  12,  "Hurled 

Into   Space" — Two   Parts — Drama — Astra). 
The    Dutiful    Dub    (Harold    Lloyd— One    Reel — 

Comedy — Rolin). 
Pathe   News  No.   26    (Topical). 
Pathe  News   No.  27    (Topical). 


RELEASES  FOR  WEEK  OF  MARCH  80. 

The  Lightning  Raider  (Episode  No.  13,  "The 
WEite   Roses" — Two   Parts — Drama — Astra). 

Next  Aisle  Over  (Rolin  Comedy — One  Reel — 
Harold  Lloyd). 

Pathe  News  No.  28  (Topical). 

Pathe  News  No.  29   (Topical). 

RELEASES    FOR    WEEK    OF    APRIL    6. 

The    Silver   Girl    (Frank   Keenan — Drama — Five 

Reels — Pathe). 
The  Lightning  Raider   (Episode  No.  14,  "Cleared 

of   Guilt" — Two   Parts — Drama— Astra). 
A  Sammy  in  Siberia   (Harold  Lloyd — One  Reel — 

Comedy — Rolin ) . 
Pathe    News    No.    30    (Topical). 
Pathe    News   No.    31    (Topical). 

AMERICAN  FILM   COMPANY. 
(Released  by  Pathe.) 

Feb.  2 — The  Amazing  Impostor  (Mary  Miles 
Minter). 

Feb.  16 — Molly  of  the  Follies  (Margarita 
Fisher). 

Mar.  2 — Where  the  West  Begins  (William  Rus- 
sell). 

Mar.  16 — Put  Up  Your  Hands  (Margarita 
Fisher). 

Mar  30 — Brass    Buttons    (William   Russell). 

W.    W.    HODKINSON. 
(Released  Through  Pathe.) 

Feb.  10 — Come  Again,  Smith  (J.  Warren  Kerrl. 
gan — Comedy). 

Feb.  24 — The  Love  Hunger  (Lillian  Walker). 

Mar.  10 — The  Forfeit   (House  Peters). 

>'ar.  24 — The  End  of  the  Game  (J.  W.  Kerri- 
gan). 

April     6— Thunderbolts  of  Fate   (House  Peters). 

Made   In   America. 

Ashley  Miller  Productions — One  Reel — Patriotto. 
Feb.  16 — No.  1,  "Made  In  America," 


Feb.  24— No.  2,  "Nine  Million  Answer." 

Mar.  2— No.  3,  "The  Rookie." 

Mar.  10 — No.  4,  "Victory  Army  in  the  Making. 

Mar.  17— No.  5,  "Building  the   Soldier." 

Mar.  24— No.  6,  "The  Hated  K.  P." 

Mar.  31 — No.  7,  "Overseas  to  Victory." 

Apr.  7 — No.  8,  "Forward — Always  Forward." 


Fox  Film  Corporation 


BIG    TIME    PICTURES. 

Why  I  Would  Not  Marry. 

Queen  of  the  Sea  (Annete  Kellerman). 

The  Land  of  the  Free. 

The   Prussian   Cur. 


STANDARD    PICTURES. 

Feb.    9 — Every  Mother's  Son. 

Feb.  23 — The  Man  Hunter  (William  Farnum— 
Six  Parts). 

Mar.     9 — When  Men  Desire  (Theda  Bara). 

Mar.  23 — Thou  Shalt  Not  (Evelyn  Nesblt). 

April  20— The  Siren's  Song   (Theda  Bara). 

May  4 — Wolves  of  the  Night  (William  Far- 
num). 


EXCEL   PICTURES. 

Feb.     9 — The  Love  Auction   (Virginia  Pearson — 

Five  Parts). 
Feb.  23 — Smiles   (Jane  and  Katherine  Lee). 
Mar.     9 — Gambling        in       Souls        (Madelalne 

Travers). 
Mar.  23 — The  Rebellious  Bride  (Peggy  Hyland). 
April    6 — Married  in  Haste   (Albert  Ray). 

VICTORY    PICTURES. 

Feb.     2 — Luck  and  Pluck   (George  Walsh). 

Feb.  16 — Hell  Roarin'  Reform  (Tom  Mix). 

Mar.     2 — The   Forbidden   Room    (Gladys   Broek- 

well — Five  Parts). 
Mar.  16 — Never  Say  Quit  (George  Walsh). 
Mar.  30— Fighting    for    Gold     (Tom    Mix— FIts 

Parts). 
April  13— Pitfalls     of     a     Great     City    (Gladys 

Brockwell). 
April  27— Help!   Help!  Police!   (George  Walsh 


FOX-SUNSHINE   &  TOM    MIX    COMEDIES. 

Feb.     9 — A     Roman     Cowboy     (Tom     Mix — Tin 

Parts). 
Feb.  23 — His  Musical   Sneeze. 
Mar.  29 — Six     Cylinder    Love     (Tom    Mix — Two 

Parts). 
Mar.  23 — Money  Talks. 
April    6 — Tom  and  Jerry   Mix   (Tom  Mix — Two* 

Parts). 
April  20—  The   House   of   Terrible   Scandal    (Tt» 

Parts). 
May     4— A  Lady  Bell -Hop's  Secret  (Two  Parts). 


MUTT  &  JEFF  ANIMATED  CARTOONS. 

Feb.     2 — Landing  an  Heiress. 

Feb.     9 — The  Bearded  Lady. 

Feb.  16 — 5,000  Miles  on  a  Gallon  of  Gas. 

Feb.  25 — The  Pousse  Cafe. 

Mar.     2 — Fireman  Save  My  Child. 

Mar.     9 — Wild  Waves  and  Angry  Women. 

Mar.  16 — William  Hohenzollem,  Sausage  Maker. 

Mar.  23 — Out  and  in  Again. 

Mar.  30 — A  Cow's  Husband. 

April  6 — Mutt,  the  Mutt  Trainer. 


THE  GREAT  NINE. 

Feb.     2— Infidelity   (All-Star). 

Feb.    9 — The      Soul      of      Broadwav      (Valeskt 

Suratt). 
Feb.  16 — The  Darling  of  Paris (  Theda  Bara). 
Feb.  23 — Hoodman   Blind   (William  Fanrnaa) 

PRODUCTIONS    EXTRAORDINARY. 

Salome  (Theda  Bara— Eight  Parts). 
Cleopatra  (Theda  Bara — Eight  Parts). 
Les  MIserables   (William  Farnum). 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1845 


Oplex  Signs- — 
Clean-Cut  Letters  of  Light 

THE  letters  of  Flexlume  Oplex  signs  are  made  of  raised    snovv-white  glass,  the 
lights  directly  behind.     Each  character  stands  out  as  an  unbroken  unit  by  day 
as  well  as  by  night,  for  the  solid,  raised,  white  letters  on  a  dark  background  make 
the  strongest  daytime  effect  you  could  find. 

Distinctiveness,  greatest  reading  distance,  minimum  replacement  cost — these  are 
points  in  which  Oplex  signs  excel. 

Interchangeable  Signs 

Oplex   interchangeable  signs  consist  of  regular  Oplex  letters  mounted 
on  metal  panels,  each  letter  a  unit.  The  reading  of  the  sign  can  be  chang-  Af    Please 

ed  in  a  few   minutes,  just  take  out   one  set  of  letters  and   replace  it  jy    send  m  e 

with  another.     No  wiring  to  be  changed.  jy     ^u11    infor- 

„.  .  ...  ,  ,  jy     m  a  t  i  o  n    in 

ihis  coupon  will  bring  you  full  xnformation  regarding  Oplex  signs,  or  Ar    regard  to  Oplex 

//  you  will  give  us  some  idea  of  your  needs  we  shall  be  glad  to  submit  a  jp    signs. 

sketch  without  charge.  jt 

THE  FLEXLUME  SIGN  CO. 

1236-1242  Niagara  St.  Buffalo,  N.Y. 

Pacific  Coast  Distributors:  Canadian  Distributors: 

Electric  Products  Corp.       The  Flexlume  Sign  Co.,  Ltd.  ■  jf    City 

941  VV.  16th  St.,  Los  Angeles,  Cal.    92-94  Adelaide  St  E.,Toronto,Ont. 

M   P   1 


ANNOUNCING 

to  the  most  exacting  and  particular 

PRODUCERS  and  MANUFACTURERS 


in  the  motion  picture  industry 


LABORATORIES  EXTRAORDINARY 

manned  hy  a  corps  of  selected  experts,  each  a  specialist  in  his 
own  work,  equipped  with  the  most  modern  apparatus,  and  with 

THE  HIGHEST  STANDARD  OF  RESULT  S  AND  SERVICE  THEIR  FIXED  PURPOSE 

Developing,  Double  Printing,  Double    Toning,  Chemical  Fades,  Titles,  Effects 
and  All  Other  Forms  of  Laboratory  Work 

Essentia]    in   Producing   Results   That  Will   Put   Your  Productions 

IN    A    CLASS    BY    THEMSELVES 

A  Trial  Order  Will  Convince  You  as  to  Quality  and  Prices 
Being   the    Best    Obtainable 

ALMAZOV  FILM  LABORATORIES,  Inc. 


1482  BROADWAY 


GENERAL     OFFICES  : 

PHONE   BRYANT   9675-6 


NEW    YORK    CITY 


1846 

iPOIII 


THE    MOVING    PICTURE    WORLD 

llllllllllllll!llllllllll!!llllllllllllllllllllll!IIIIIIIIIIIIIIIIH 


March  29,  1919 


List  of  Current  Film  Release  Dates 


IlllllllllllllllllllllllllUIIIIIIIIIUIIiillllllllllllllllllllllillUIIIUIIIIIIIIIIIIlllllllllllll 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


Metro  Pictures  Corporation. 


METRO  ALL-STAR  SERIES. 

Feb.     a— Faith   (Bert  Lytell). 
Feb.  10— As  the  Sun  Went  Down  (Edith  Storey). 
Feb.  17 — Johnny  on  the  Spot  (Hale  Hamilton). 
Feb.  24 — Peggy   Does   Her   Darndest    (May   Alli- 
son). 
Mar.     3 — Satan,  Jr. 
Mar.  10 — Blind   Man's  Eyes. 
Mar.  17 — The   Way   of   the   Strong. 
Mar.  24 — That's  Good   (Hale  Hamilton). 
Mar.  31 — Jeanne  of  the  Gutter  (Viola  Dana). 
April  7 — The  Island  of  Intrigue   (May  Allison). 
April  14— Out  of  the  Depths   (Bert  Lytell). 

SCREEN    CLASSICS,   INC.,    SPECIALS. 

To  Hell   With  the  Kaiser   (Laurence  Grant  and 

Olive  Tell — Seven  Parts — Drama). 
Pals  First   (Harold  Lock  wood — Six   Parts — Dr.) 
The  Great  Victory,   Wilson   or  the  Kaiser,   The 

Fall  of  the  Hohenzollerns. 
Why    Germany    Must    Pay    (All    Star   Cast — Six 

Parts). 
The    Great     Romance     (Harold     Lockwood — Six 

Parts). 
Shadows  of  Suspicion  (Harold  Lockwood). 

NAZIMOVA   PRODUCTIONS. 

Revelation    (Seven   Parts — Drama). 
Toys  of  Fate   (Seven  Parts — Drama). 
Eye  for  Eye    (Seven   Parts — Drama). 
Out  of  the  Fog  (Seven  Parts). 


Triangle  Film  Corporation. 

Date*    and    Titles    of    Triangle     Release* 
Subject   to    Change   Without   Notlee. 

TRIANGLE   PRODUCTIONS. 

Feb.     J) — Secret  Marriage   (Mary  MacLaren). 
Feb.  IS— Child     of     M'SIeu     (Baby     Marie     Os- 
borne). 
Feb.  23 — Breezy  Jim   (Crane  Wilbur). 
Mar.    2— Wild  Goose   Chase    (Hazel  Daly). 
Mar.     9 — The  Railroader   (George  Fawcet). 
Mar.  16 — It's  a  Bear   (Taylor  Holmes — Special). 
Mar.  23— The  Little  Rowdy   (Hazel  Daly). 
Mar.  30 — Toton   (Olive  Thomas — Special). 


Vitagraph 


VITAGRAPH  FEATURES. 

Feb.  3 — The  Highest  Trump  (Earle  Wllllums— 
Five  Parts). 

Feb.  10 — Fortune's  Child  (Gladys  Leslie — Five 
Parts). 

Feb.  17.— Silent   Strength    (Harry   T.   Moray). 

Mar.     3— The  Girl  Problem   (Corlnn>  Griffith). 

Mar.  10. — The  Wishing  Ring  Man  (Bessie 
Love). 

Mar.  17— A  Gentleman  of  Quality  (Earle  Will- 
lams). 

Mar.  24 — Miss  Dulcle  from  Dixie  (Gladys  Los- 
lie). 

Mar.  31— Fighting   Destiny    (Harry  T.   Morey). 

Apr.     7 — The  Cambric  Mask  (Alice  .Toyce). 

Apr.  14 — The  Unknown  Quantity  (Corlnne  Grif- 
fith— Five    Parts). 

April  21 — A    Yankee    Princess    (Bessie   Love). 

April  28 — The  Ursurper    (Earle  Williams). 

May     5— A   Stitch   in  Time    (Gladys  Leslie). 

VITAGRAPH    SPECIALS. 

The    Common    Cause    (Herbert    Rawlinson    and 

Sylvia   Breamer — Seven   Parts). 
Feb.  24 — The  Lion  and  the  Mouse  (Alice  Joyce — 

Six  Parts). 
Mar.  10 — From  Headquarters   (Anita  Stewart). 

LARRY     SEMON     COMEDIES. 
April  14— "Well,   I'll   Be  — "    (Two  Parts). 

BIG  V  COMEDIES. 

Feb.     3 — Love  and  Lather   (Two  Parts). 
Feb.  10 — Soapsuds  and  Sapheads   (Two  Parts). 
Feb.  17 — Scamps  and  Scandal   (Two  Parts). 
Mar.  10 — Damsels   and    Dandles    (Two  Parts). 
Mar.  24 — Jazz  and  Jailbirds. 


The   Iron    Test. 

(.Drama — Each    Episode  in  Two  Porta — Feotur- 

■<mg  Antonio  Moreno  and  Carol  Balloway.) 
Jan.     6 — No.  12,  "The  Span  of  Terror." 
Jan.  13— No.  13,  "Hanging  Peril." 
Jan.  20 — No.    14,    "Desperate    Odds." 
Jan.  27 — No.    15,    "Riding   with    Death." 

The   Man   of  Might. 

Drama — Fifteen    Episodes — Two    Parts     Each — 
Featuring   William  Duncan,  supported  by 
Edith    Johnson    and    Joe    Ryan. 
No.     1 — "The    Riven    Flag." 
No.     2 — "The   Leap   Through   Space." 
No.     3 — "The    Creeping   Death." 
No.     4 — "The   Gripping   Hand." 
No.     5 — "The  Human  Shield." 
No.     6 — "The   Height  of   Torment." 
No.     7 — "Into    the    Trap." 
No.     8— "The   One   Chance." 
No.     9 — "The    Crashing   Horror." 
No.  10 — "Double    Crossed." 
No.  11 — "The   Ship  of  Dread." 
No.  12 — "The  Volcano's   Prey." 
No.  13 — "The   Flood   of   Dispair." 
No.  14 — "The  Living   Catapult" 
No.  15 — "The   Rescue." 


Universal  Film  Mfg.  Co. 


CENTURY    COMEDY. 
(Two-Reel  Comedies.) 

Feb.  12— Behind    the    Front     (Alice    Howell)  — 

03589. 
Mar.  12— Society  Stuff   (Alice  Howell— 03632). 

HEARST  NEWS. 

(One-Reel  News  Weeklies.) 
Feb.     2— No.  6   (Topical) ^-03576. 
Feb.  10— No.  7   (Topical)— 03588. 
Feb.  17— No.  8  (Topical)— 03600. 
Feb.  24— Issue  No.  9    (Topical)— 03811. 
Mar.    3— No.   10    (Topical)— 03621. 
Mar.  10— No.   11    (Topical— 03631). 
Mar.   17— No.   12    (Topical)— 03642. 
Mar.  24— No.   13    (Topical)— 03652. 
Mar.  31— No.   14    (Topical)— 03662. 

L-KO. 

(Two-Reel  Comedies.) 

Feb.     5 — Hop,   the   Bell   Hop    (Billy   Armstrong) 

—03577. 
Feb.  19 — Call    the    Cops     (Billie    Armstrong)  — 

03601.     • 
Feb.  26 — Lions     and     Ladles     (Babe     Hardy)  — 

03612. 
Mar.    5 — A    Rag-Time    Romance     (Two    Parts — 

Comedy— Helen    Lynch ) —03622. 
Mar.  19 — Hearts  in  Hock  (Peggy  Prevost). 
Mar.  26 — Gymbelles  and  Boneheads — 03653. 
Apr.     2— A    Skate    at    Sea    (Charlotte    Dorety)  — 

03663. 

NESTOR. 

(One-Reel   Comedies.) 

Feb.  10— Mixed  Wive3  (William  Franey)— 03583. 

Feb.  17— Them  Eyes  (Ben  Wilson)— 03595. 

Feb.  24 — The    Movie    Queen    (Jane    Bernoudy)  — 

03606. 
Mar.    3 — A  Poor  Prune   (Sammy  Burns) — 03619. 
Mar.  10 — The  Hole  in  the  Wall   (All  Star). 
Mar.  17— Home  Run   Bill    (Billy   Mason)— 03640. 
Mar.  24 — A  Beach  Nut   (Wallace  Beery) — 03650. 
Mar.  31— Lizzie's  Waterloo— 03660. 

UNIVERSAL   SPECIAL  ATTRACTION. 

Feb.  1 — Sure-Shot  Morgan  (Harry  Carey — 
03569. 

Feb.  3 — Charlie  In  Turkey  (One-Reel  Car- 
toon)—03572. 

Feb.  8 — A  Proxy  Husband  (Violet  Merserean 
—Two  Parts)— 03581. 

Feb.  10 — Creaking  Stairs  (Mary  MacLaren— 
Six  Parts)— 03586. 

Feb.  24— The  Wicked  Darling  (Prlscllla  Dean) 
— 03609. 

Mar.  28 — A  Fight  for  Love  (Harry  Carey — Six 
Parts— Drama )  —03648. 

Mar.  31— A  Silk  Lined  Burglar  (Priscilla  Dean- 
Six  Parts)— 03658. 


Jan. 

20— No. 

10, 

Jan. 

27— No. 

11. 

Feb. 

3— No. 

12. 

Feb. 

10— No. 

13, 

Feb. 

n— No. 

14, 

Feb. 

24— No. 

15, 

Mar. 

3— No. 

16, 

Mar. 

10— No. 

17. 

Mar. 

17— No. 

18, 

Mar.  10— The  Scarlet  Shadow  (Mae  Murray— Six 
Parts— 03627). 

Mar.  17 — The  Light  of  Victory  (Munroe  Balls- 
bury— Drama)— 03637. 

NEW    SCREEN    MAGAZINE. 

Mar.  31— No.  2,  "Claws  of  the  Vulture"— 08649. 
Feb.  28— No  2  (Novelty  and  Topical)— 03591. 
Mar.  7 — No.  3  (Novelty  and  Topical)— 03624. 
Mar.  12— No.  4  (Novelty  and  Topical)— 03634. 
Mar.  21— No.  5  (Novelty  and  Topical)— 03645. 
Mar.  26— No.  6  (Novelty  and  Topical)— 03655. 
April    4 — No.  7   (Novelty  and  Topical)— 03665. 


SCREEN   TELEGRAM. 

Jan.  30 — Issue  No.  5  (Topical) — 03567. 
Feb.  5 — Issue  No.  6  (Topical)— 03678. 
Feb.  13— Issue  No.  7  (Topical)— 03590. 
Feb.  20— Issue  No.  8  (Topical)— 03602. 
Feb.  26— Issue  No.  9   (Topical)— 03618. 


INTERNATIONAL   NEWS. 

Mar.    5— No.   10    (Topical)— 03623. 
Mar.  12— No.   11   (Topical)— 03633. 
Mar.  19— No.   12    (Topical)— 03644. 
Mar.  26— No.   13    (Topical)— 03654. 
April     2— No.  14    (Topical)— 03664. 


UNIVERSAL    SPECIAL    FEATURE. 
The  Lure  of  the  Circa*. 

Drama — Each  Episode  in  Two  Parts — Eddie  Pole 
Featured. 

"A  Shot  for  Life"— 03489. 
"The  Dagger"— 03500. 
"A   Strange  Escape" — 08576. 
"The  Plunge  for  Life"— 03587 
"Flames"— 03598. 
"The  Stolen  Record" — 0361*. 
"The  Knockout   (03618). 
"A  Race  with  Time"  (03628). 
"The  Last  Trick"— 03638. 

The  Red  Glove. 

(Drama — Each    Episode    in    Two    Parts — MarU 
Walcamp  Features.) 

Mar.  17 — No.    1,    "The    Pool    of    Lost    Souls"— 
03599. 

Mar.  24 — No.  2,  "Claws  of  the  Vulture"— 03649. 
Mar.  28 — No.    3,    "The    Vulture's    Vengeance"— 
03659. 


CURRENT  EVENTS. 

Feb.  21— No.   8    (Topical)— 03604. 
Feb.  28— No.   9    (Topical)— 03615. 
Mar.    7— No.    10    (Topical)— 03625. 
Mar.   12— No.    11    (Topical— 03635). 
Mar.  21— No.    12    (Topical)— 03H46. 
Mar.  28— No.  13   (Topical)— 03656. 
April     4— No.   14    (Topical)— 03666. 


STAR  COMEDIES. 

(One-Reel  Comedies,  featuring  Eddie  Lyons  ant 
Lee  Moran.) 

Feb.     3— Kitchen  Police— 03573. 

Feb.  10— Up  the  Flue— 03584. 

Feb.  17— His  Body  for  Rent— 03596. 

Feb.  24 — Mixed    Tales — 03607. 

Mar.    3— Oh  !  Ethel  1—03620. 

Mar.  10— Chicken   a  la  King   (03630). 

Mar.  17— Lay   Off— 03641. 

Mar.  24— The   Smell   of   the   Yukon— 03651. 

Mar.  31 — The  Wife  Breakers — 03661. 

WESTERN    AND    RAILROAD    DRAMAS. 

(Two  Reels  Each.) 

Feb.  22 — Raiders  of  the  Range  (J.  Warren  Ker- 
rigan)—03605. 

Mar.    1— Riding  Wild  (Helen  Gibson)— 03616. 

Mar.     8— The   Flip   of   a   Coin    (Pet*   Morrison) 
—03626. 

Mar.  15— The   Black-Horse   Bandit    (Helen    Gib 
son — 03636). 

Mar.  22 — The  Gun  Runners  (Neal  Hart) — 03647. 

Mar.  29— Fighting    Brothers     (Pete    Morrison)  — 

03657. 
\prii  5— Gill    Brennan's    Claim     (Neal    Hart). 


March  29,  1919 


THE     MOVING    PICTURE    WORLD 


1847 


ooooooooooooooooooooooooo 
CLASSI Fl ED 

3r    PER     WORD     FOR     SITUATIONS 
v     WANTED    AND    HELP    WANTED 
MINIMUM,    $0.50 

QOOOOOOQ OO0O0000000O000D0 


oooooooooooooooooooooooo 
ADVERTISEMENTS 


5c 


PER  WORD  FOR  ALL 
COMMERCIAL  ADS. 
MINIMUM.    $1.00 


oooooo ooooooooo 00  0000000 


SITUATIONS  WANTED. 

MANAGER  at  liberty,  twelve  years  detailed  ex- 
perience— late  manager  with  Wm.  Fox  Circuit — 
go  anywhere.  Write  Presentation,  care  M.  P. 
World,  New  York  City. 

FILM  SALESMAN  at  liberty,  has  traveled 
eight  Southern  States.  Prefers  the  South.  Sold 
large  and  small  productions.  Write  Sale  Man- 
ager, care  M.  P.  World.  New  York  City. 

YOUNG  MAN,  21,  honorably  discharged  from 
Army  after  2  years'  service  abroad,  wants  to 
get  back  in  the  business.  Knows  the  exploitation 
end  well,  and  will  furnish  A-l  references.  W.  D. 
Burd,  8  Morristown   Road,  Elizabeth,  N.  J. 

EXPERIENCED  LADY  ORGANIST  open  for 
theatre  engagement.  Can  play  pictures  intelli- 
gently, and  have  splendid  repertoire.  Steady 
and  reliable.  Only  first  class  offer  considered. 
Address  Lady  Organist,  care  M.  P.  World,  New 
York  City. 

MANAGER  AT  LIBERTY,  long  experience, 
knows  business  thoroughly.  Can  do  booking,  ad- 
vertising, business  producer,  best  references  ;  go 
anywhere.  Address  Christian,  care  M.  P.  World, 
New  YorK  City. 

A  MANAGER  of  executive  and  artistic  ability 
has  an  excellent  reason  for  being  at  liberty.  He 
is  a  specialist  on  pictures,  music,  and  publicity. 
First  class  references.  W.  D.,  care  M.  P.  World. 
New  York  City. 

MANAGER  AT  LIBERTY,  fourteen  years'  ex- 
perience. Seven  years  last  firm.  Married,  sober, 
reliable,  reference.  Prefer  New  England  or  New 
York  state.  F.  A.  S.,  85  Dearborn  Ave.,  Lynn, 
Mass. 

CAMERAS,  ETC.,  FOR  SALE. 

WRITE  FOR  BARGAIN  LIST  of  guaranteed 
cameras  at  extremely  low  prices.  Pathe,  Pitman, 
Kinograph,  Warwich,  extra  movie  lenses,  tripods, 
printers,  home  projectors.  Ray,  32(5  Fifth  Ave.. 
N.  Y.  City. 


UNIVERSAL  motion  picture  camera  service. 
The  largest  line  In  the  country.  Shipments 
made  Immediately  on  all  Universal  cameras. 
Also  new  400-ft.  Universal  model.  Write  for 
terms  and  prices.  We  are  distributors  for  the 
DeVry  projector,  C-3  model.  $18t).00;  C-!K) 
model,  $200.UO.  Immediate  delivery.  Special 
propositions  on  quantity  orders.  Write  for  our 
famous  Bargain  List.  Eastman  negative  film, 
$37.50  per  thousand  feet.  Everything  for  mak- 
ing motion  pictures.  Bass  Camera  Co.,  Chas. 
Bass,   Pres..  iO'J   N.   Dearborn   St..   Chicago,   111. 

THE  NEW  LUXURY  TAX  ADDS  10%  ON 
THE  PRICE  OF  NEW  UNIVERSALE.  OUR 
TREMENDOUS  BUYING  POWKR  CAN  SAVE 
YOU  THIS  10%  ON  ALL  NEW  UNIVERSAL 
MOTION  PICTURE  EQUIPMENT.  IMMEDI- 
ATE SHIPMENT  ON  CAMERAS  AND  TRI- 
PODS.  THE  LARGEST  LINE  OF  HIGH 
GRADE  USED  MOTION  PICTURE  CAMERAS 
IN  THE  WORLD.  EACH  ONE  BASS  TESTED 
AND  GUARANTEED.  IF  POSSIBLE  COME 
TO  CHICAGO  AND  INSPECT  OUR  WONDER- 
FUL DISPLAY.  YOU  WILL  BE  CONVINCED 
THAT  WE  ARE  THE  ONLY  FIRM  IN  THE 
COUNTRY  WHO  HAVE  THE  GOODS.  Pathe, 
DeBrle,  Prevost.  Bell  &  Howell,  Prestwich, 
Ernemann,  DeFranne  and  U.  S.  Compact 
cameras,  printers,  lights  and  special  lenses. 
Distributors  for  the  famous  DeVry  projectors. 
Model  c  3,  $180.00.  Model  c  00.  $200.00.  Im- 
mediate shipment.  Eastman  perforated  nega- 
tive film  $37.50  per  thousand.  Write  to  the 
Motion  Picture  Headquarters  of  America.  The 
personal  service  of  our  Mr.  Chas.  Bass  is  yours 
for  the  asking.  Acknowledged  the  most  prac- 
tical motion  picture  specialist  in  America.  We 
have  on  file  testimonials  from  all  parts  of  the 
United  States  and  foreign  countries  to  prove 
that  you  can  obtain  the  greatest  value  and 
service.  Do  not  take  chances  In  buying  an  In- 
strument of  precision  without  getting  our  price. 
BASS  CAMERA  COMPANY,  CHAS.  BASS, 
PRES.,  10!)  NO.  DEARBORN  ST.,  CHICAGO, 
ILL. 


FOR  SALE— 200-ft.  brand  new  Universal, 
$348.00;  automatic  Iris  dissolve  $75.00  extra; 
4(i0-t't.  model,  complete,  with  Iris  dissolve, 
$585.00;  Universal  tripod,  our  price  $110.00. 
Telegraphic  orders,  if  accompanied  by  Western 
Union  money  order,  shipped  on  day  of  receipt. 
Order  direct  from  here.  Satisfaction  guaranteed 
or  your  money  back.  Talbots'  Practical  Cinema- 
tography, $1.25;  Advertising  by  Motion  Pictures, 
81.00.  David  Stern  Company.  In  business  since 
1885.     1U27-20  Madison  St.,  Chicago,  U.  S.  A. 

THEATRES   WANTED. 

WANTED— MOTION  PICTURE  THEATRE. 
Must  yie,a  five  to  ten  thousand  yearly  profits. 
Will  consider  renting  new  building.  Have  up  to 
ten  thousand  cash  if  necessary.  Highest  refer- 
ences ;  thorough  experience.  Prefer  theatre  in 
or  around  New  York  City,  but  will  consider  any 
sound  proposition  east  of  the  Mississippi.  Give 
details  in  strictest  confidence.  "Substantial  " 
care  M.  P.  World,  N.  Y.  City. 

EQUIPMENT  FOR  SALE. 

FOR  SALE — Williamson  perforator  in  first 
class  condition  $90.00.  C.  W.  Brilhart,  Pathe- 
scope   Building,   Harris  Ave.,   Long  Island   City, 

L.    I..    N.   Y. 

FOR  SALE— 2  Power's  No.  6-A  with  motor 
drives,  strictly  first  class,  $125.00  each.  Will 
sell  one  or  both.  A.  T.,  care  M.  P.  World,  N.  Y. 
City. 

POWERS  PROJECTION  OUTFIT  complete  for 
road  work.  Fitted  in  set  of  Bal  trunks,  A-l  con- 
dition Aluminum  castings,  spare  projection  and 
condensing  lenses,  rheostats,  asbestos  curtain 
booth,  cable,  etc.  Cost  $1,000.  Send  for  complete 
descriptive  list.  Amoskeag  Mfg.  Co.,  Manchester, 
N.  H. 

MISCELLANEOUS. 

RE-NU-FILM  makes  old  film  soft  pliable, 
clean  ;  like  new  or  money  back.  One  dollar 
bottle.  United  M-P.  Interests,  Liberty  Bldg., 
Buffalo,  N.  Y. 


REVIEWS  AND  ADVERTISING  AIDS 
FOR  THE  BUSY  MANAGERS 


in  another  section 


Of  the  MOVING  PICTURE  WORLD 
Will  Furnish  All  the  Matter  Needed  in  Program  Designing 


YOU  ARE  LOSING  OPPORTUNITIES 


Opportunities  to  increase  returns  from  your  business  efforts; 
Opportunities  to  make  your  theatre  more  popular  with  your  public; 
Opportunities  to  present  your  shows  in  the  most  attractive  manner; 
Opportunities  to  make  more  real  money  on  your  present  investment; 
Opportunities  to  absorb  the  brightest  ideas  of  other  good  showmen; 
Opportunities  that  come   to  Exhibitors,  Exchange-men   and    Operators 
Through  the  Service  Rendered  in  the  Pages  of  Moving  Picture  World. 


One  Year $3.00  Six  Months $1.50 

See  title  pace  for  rates  Canada  and   Foreign 

MOVING   PICTURE   WORLD 


516    FIFTH   AVENUE 


NEW   YORK 


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1848 


THE     MOVING     PICTURE    WORLD  March  29,  1919 

IIIIIIIIBIIIIIIIIIIIIIIIIIIIIIIIIIPIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIM 

List  of  Current  Film  Release  Dates 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw 


JEWEL,    PRODUCTIONS,   INC. 

Feb.  15 — The      Heart      of      Humanity      (Dorothy 
Philips — SU   r'arts)  — 4)3594. 
—When  a  Girl  Loves  (Mildred  Harris). 


LEONCE    FERRET    PRODUCTIONS. 

1402    Broadway,    New     York 
Btars  of  Glory   (E.  K.  Lincoln  and  Dolores  Caa- 

slnelli). 
A  Soul  Adrift  (Dolores  Casslnelli). 

GEORGE  KLEINE. 

Ulalto    Dtl.uif    Productions. 

Conquered   Hearts    (Drama). 
Edison. 
The  Unbeliever  (■erven  Reels). 

BlWBJ 
Young  America    (Seven   Parts). 
Triple  Trouble  (Charlie  Chaplin  Picture). 

SELECT    PICTURES. 

Feb. — Romance    and    Arabella    (Constance    Tal- 
ma dge). 
-The  World  to  Live  In   (Alice  Brady). 
-Children   of  Banishment    (Mitchell   Lewis). 
-The  Belle  of   New   York    (Marlon    Davies). 
—The  Probation  Wife   (Norma  Talmadge — 

Six   Parts). 
—Marie   Ltd.    (Alice  Brady). 
—Experimental    Marriage    (Constance    Tal- 
madge). 

Specials. 
-The  One  Woman   (All-Star). 
-The  Cavell  Case  (Julia  Arthur). 
-The  Midnight  Patrol  (Ince  Production). 
-Ruling    Passions    (Julia   Dean   and   Edwin 
Arden). 
Feb. — The   Hidden  Truth    (Anna  Case). 


Feb- 
Feb- 
Feb- 

Mar, 

Mar.- 
Mar.- 


Feb.- 
Feb.- 
Feb.- 

Feb. 


WILLIAM  L.  SHERRY  SERVICE. 

T2©   Seventh    Avenue.    N.   Y.   City. 
Bnrllnghnm. 

Unknown   Switzerland   (.Burllngbam — Travel). 

The  Pilatus  Railway   (Burllngbam — Travel). 

Allied  War  Heroes  Arrive  In  Switzerland  (Burl- 
In  eb  am — Travel ) . 

Scrambles  In  the  High  Alps  (Burl  Ingham — 
Travel). 

The  Riviera  of  Lake  Leman  (Burllngham — 
Travel). 

Lovely    Lucerne    (Burllngham — Travel). 

The  Oornergrat  Railway  (Burllngham — Travel). 
Features. 

Red  Blood  and  Yellow   (Broncho  Billy). 

Wild    Honey    (Doris    Kenyon — Six    Parts). 

Feb.     2— Son  of  a  Gun   (Broncho  Billy). 

Feb.  16 — Calibre  38  (Six  Parts). 

Feb.  24 — Twilight  (Doris  Kenyon— Six  Parts). 

Mar.  2 — Love  and  the  Law  (Edgar  Lewis  Pro- 
duction— Six    Parts). 

Mar.  9 — Marriage  for  Convenience  (Catherine 
Calvert). 

The  Troop  Train   (Six  Parts). 

UNITED  PICTURE  THEATRES. 

Feb.  23 — A  Man  in  the  Open  (Dustln  Farnum). 
Her  Code  of  Honor  (Florence  Reed). 


State  Right  Releases 


HIRAM   ABRAMS. 

1476   Broadway,   New   York. 
Hearts    of    Men     (George    Beban — Six    Parts — 

Drama). 
Yankee  Doodle  In  Berlin    (Sennett  Comedy). 

ACME    PICTURES    CORPORATION. 

The  Thriteenth  Chair  (Yvonne  Delva). 
ALPHA    PICTURES.   INC. 

130  West  Forty-sixth   Street. 
Reclaimed. 

AMERICAN    FILM    COMPANY,    INC. 

6227  Broadway,  Chicago. 
Damaged  Goods  (Richard  Bennett — Seven  Parts). 
AKKOVV    FILM    CORPORATION. 
Times  Building,  New  York. 

The  Demon's  Shadow    (Serial   In  Ten  Two-Reel 
Twelve  Anna  Little  Reissues  (Two  Reels  Each). 
Episodes). 


Million-Dollar    Mystery    (Marguerite    Snow — Six 

Parts). 
Ten   J.    Warren   Kerrigan   Reissues    (Two   Reels 

Each). 
Four  Allison-Lockwood   Reissues. 
Thirty-two   Unique   Comedies    (One  Reel). 
Finger  of  Justice    (Crane   Wilbur — Six  Parts). 
The  Profiteer  (Alma  Hanlon). 
The  Commercial  Pirates   (Mile.  Valkyrlen). 

BRENTWOOD    FILM    CORP. 

4811  Fountain  Ave.,  Los  Angeles. 
The  Turn  In  the  Road. 

CREST  PICTURES   CORP. 

Times  Building,  New  York. 
The   Lust  of   the  Ages. 
a  Grain  of  Dust. 

THE   FILM   MARKET,   INC. 

403   Times    Building,    New    York. 

What  Becomes  of  the  Children  (Corra  Beach). 

The  City  of  Purple  Dreams  (Sellg). 

Who  Shall  Take  My  Life?  (Sellg). 

Beware  of   Strangers   (Sellg). 

The  Garden  of  Allah   (Sellg). 

The  Spoilers   (Sellg — Reissue). 

The  Star  Spangled  Banner  (Qathem — Half  reel). 

Columbia,  the  Gem  of  the  Ocean  (Qathem — Half 
reel ) . 

The  Battle  Cry  of  Freedom  (Qathem — Half  real). 

Home  Sweet  Home  and  The  Girl  I  Left  Behind 
Me    (Gatbem). 

The  Amazon  Jungle  (Capt.  Besley  Expedition). 

The  Wonderland  of  Peru  (Capt  Besley  Expe- 
dition). 

The  Undying  Story  of  Captain  Scott  (Capt. 
Scott   Antarctic   Expedition). 

Animal  Life  In  the  Antarctic  (Capt  Scott  Ant- 
arctic Expendtlon). 

GAUMONT    CO. 

Flushing.  L.  I. 
Sitan  on  Earth  (Two- Part  Novelty). 
Gaumont  News — Released  every  Tuec'ay. 
Gaumont  Graphic — Released  every  Friday. 

GENERAL    ENTERPRISES.    INC 

Longacre  Building,  New  York. 

Mother   (Six   Parts — Drama — McClure  Pictures) 
The    Warrior     (Seven    Parte — Drama — McClur* 
Picture). 

HATCH    J.    FRANK. 

912   Longacre   Building,   New   York. 
Tempest  and   Sunshine. 

HILLER    dt    WILK,    INC. 

Sept. — Sporting    Life    (Maurice    Tournenr    Pro 

ductlon). 
Woman   (Maurice  Tourneur  Productions). 
The    Silent    Mystery     (Francis    Ford    serial    Is 
fifteen   episodes). 

GRAPHIC  FILM  CORPORATION. 

729  Seventh  Ave.,  N.   Y-  City. 

When  Men  Betray   (Drama). 
^she"    of    Lovp 
The  Echo  of  Youth. 

VICTOR   KREMER. 
105  West  40th  Street,  New  York. 
{Shorty  Hamilton  Series — Five-Part  Comedies). 
The    Ranger. 
Denny   From   Ireland. 
The    Pen    Vulture. 
The    Snail. 

JAMES  KEANE. 

220  West  42d  Street.  New   York. 
The  Spreading  Evil  (Seven  Parte — Drama). 

PIONEER    FILM    CORP. 

130  West  46th  St.,  New  York  City 

The  Still  Alarm   (Sellg  Production). 

Wives    of    Men. 

Little  Orphant  Annie  (Six  Parts — Drama). 


HARRY    RAVER. 

1402  Broadway,  New  York. 
The   Master  Crook. 
The  Liberator  (Serial  Starring  "Maciste"). 

SELZXICK    PICTURES. 

Upstairs  and  Down    (Olive  Thomas). 

ERNEST     SHIPMAN. 

17  West  44th  Street,  New  York  City. 

The  Daughter  of  The  Don  (Five  Parts — Drama). 

The   Ooast    Guard    Patrol    (By    Nell    Mum— 
Seven-Part   Patriotic  Drama). 

A   Nugget   In  the  Rough    (Five   Parts — Comsdy- 
Dramal. 

The   Tiger  of  the   Sea    (Seven   Parts — Drama 
by   Nell   Shlpman). 

BUI   Stingers'   Poems   (A   series  of  one-reel  pa- 
triotic comedy-dramas  Issued  semi-monthly) 

Al  and   Frank   Jennings. 

Lady  of  the  Dugout   (Six  Parts — Drama). 

Lloyd   Carleton   Productions. 

Mother  I   Need   You. 


The     Haunted 
Parts). 


Edwin  Frame*. 

House      ( Mystic 


Comedy — Tsss 


United   Film    Corporation. 
Crime  of  the  Hour  (Seven  Parts — DramaJ. 

HARRY    RAPF. 

Palace  Theatre  Building,   New  York. 
Sins  of  the  Children. 

WILLIAM    STOERMER    ENTERPRISES. 

729  Seventh  Avenue,  New  York. 
The  Tidal  Wave  (Eight  Parts — Drama). 

S.    L.    PICTURES 

1476  Broadway,  New  York. 
Virtuous  Men   (E.  K.  Lincoln — Seven  Parts). 

SOUTHERN    FEATURE    FILM    COMPANY 

1476  Broadway,  New  York. 
Beyond  the  Law   (Emmett  Dalton — Six  Parts). 

TERRITORIAL    SALES    CORPORATION. 

Jester  Comedies   (One  Two-Reeler  each  Month). 

UNIVERSAL    FILM    COMPANY. 

1600  Broadway,  New  York. 
Song   Hits    In   Photoplays. 

W.  H.  PRODUCTIONS. 

71  West  33d  Street,  New  York- 
Mickey   (Seven  Parti). 

Series  of  twenty-eight  two-reel  Mnek  ■ajuutt- 
Keystone  comedies. 

Series  of  twenty-six  one  and  two-real  Charlie 
Chaplin  comedies. 

Series  of  twenty-four  single  eel  Fatty  Axsookl* 
comedies. 

Series  of  Twenty-Eight  Single  Reel  Liberty  Kay- 
stones. 

Series  of  Twenty-Eight  Single  Reel  Eagla  Key- 
stones. 

Series  of  Fifteen  Two-Reel  Union-Kay-Bee  West- 
ern   Dramas. 

Series  of  Fifteen  Two-Reel  Columbia-Kay  Bee 
Western   Dramas. 

WARNER  BROTHERS. 

220  West   42d   Street,   New  York. 
The    Kaiser's   Finish. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1849 


A  Dependable  Mailing  List  Service  | 

Saves  you  from  30%  to  50%  in  postnae,  etc.  Benches  all  or  M 
selected  list  of  theatres  in  any  territory.  Includes  name  of  M 
exhibitor  as  well  as  the  theatre  in  address.  A  list  of  pub-  B 
licity  mediums  desiring  motion  picture  news.  Unaffiliated 
exchanges  looking  for  features.  Supply  houses  that  are  prop- 
erly characterized  as  such.  Producers  with  address  of  studios,  = 
I  laboratories  and  offices.  Information  in  advance  of  theatres  H 
being  or  to  be  built.  §jj 
VV74  § 

MOTION     PICTURE     DIRECTORY     COMPANY 

80  Fifth  Avenue,  New  York  Phone:    Chelsea  3227 

Addressing    Multi graphing    Printing    Typewriting     m 

ammaiiiw^iii^^ 


Pre-eminent  in  the  field  of  port- 
able projection — ideal  for 
screening,  etc. — 

The  DeVry — 

\\  Let  us  show  you  how  you,  too, 
^     can  profit  by  its  use,  write  to 

THE  DE  VRY  CORPORATION 


1256  Marianna  Street 


V 


CHICAGO,    ILL. 


FOR  SALE 

1 — Moye  Camera  with  90  Millimeter  Lens 
I — Moye  Camera   without  Lens 
20—200  Ft.  Cartridge  Boxes 
2 — Tripods 

2 — Still  Picture   Cameras  without  Lenses 

2 — i  Tube,  Cooper  Hewitt,  220  Volt— Type  12,  24  inches 

1—8  Tube,  Cooper  Hewitt,  220  Volt— Type  12,  24  inches 
2 — 6a  Powers  Projectors  Motor  Drive,  110  D.C. 
7 — Printing  Machines    (Bell   &   Howell) 
2 — Moye  Perforators 
16 — Debrie  Perforators 
10 — Ambrosio  Perforators 
25 — AH  Metal  Factory  Chairs  with  backs 

4 — AH  Metal  Factory  Stools 

1— Small  Safe 

1 — Moye  Printer 
25 — Film  Racks 

1 — F  &  S  Printing  and  Enlarging  Cabinet  with  Cooper 
Hewitt  Light  and  Rheostat  for  115  Volts  D.C. 

2 — 6-Frame  Tanks,  made  of  Gulf  Cypress  by  A.  J.  Cor- 
coran 

2 — 3-Frame  Tanks,  made  of  Gulf  Cypress  by  A.  J.  Cor- 
coran 

1 — 4-Frame  Tank,     made  of  Gulf  Cypress  by  A.  J.  Cor- 
coran 

APPLY  TO 

The  Vitagraph  Co.  of  America 

EAST  FIFTEENTH  STREET  and  LOCUST  AVENUE 
BROOKLYN,  N.  Y. 


The  Essential  Requirements 

FOB 

Improved  Projection 

ARE 

SPEER  CARBONS 


Speer  Alterno  Combinations 

for  A.  C.  Work 


AND 


Speer  Hold-Ark  Combinations 

for  D.  C.  Work 

Produce  Incomparable  Results 


Write  to-day  for  descriptive  folder: 
Read  the  unbiased  opinions  of  operators. 


Place  an  order  now  with  your  Supply  House 


"The  Carbons  with  a  Guarantee'* 

MANUFACTURED   BY 

SPEER   CARBON   COMPANY 

ST.  MARYS,  PA. 


WONDERFUL    PROJECTION     WITH     NEW     SHUTTER 

New  scientific  invention.     It  eliminates  Flicker  because  it  keeps  the  light  on  the  screen  constantly. 

It  eliminates  eye-strain  because  the  picture  is  never  off  the  screen.  It  saves  electricity.  It  produces 
a  brighter  picture.  The  old  style  shuttei  cuts  off  both  picture  and  light  intermittently.  Write  for  descrip- 
tive circular. 


B.    F.    PORTER 


729  Seventh  Avenue,  New  York 


In  Answering  Advertisements,  Please  Mention  the  MOVING  PICTURE  WORLD 


1850 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


-!TOBIIDIUIIllHlllir 


List  of  Current  Film  Release  Dates 


IIIIIII!ll!lillllll!llll!i!!!llllli!l!!!!ll!!!IUi!ii:iliU 

Unless  Otherwise  Specified  All  Subjects  Are  Five  Reel  Dramas 


HUMS 


I  Goldwyn  Distributing  Corp.   I 


STAR  SERIES  PRODUCTIONS. 

Feb.  16 — Sis   Hopkins    (Mabel    Normand). 

Feb.  23 — Tbe    Woman     on    the    Index     (Pauline 

Frederick). 
Mar.     9 — The    Brand    (Rex    Beach    Production — 

Seven    Parts). 
Mar.  16 — A  Man  and  His  Money  (Tom  Moore). 
Mar.  30 — Daughter   of   Mine    (Madge    Kennedy). 
April  6 — Spotlight   Sadie    (Mae   Marsh). 
April  13 — One  Week  of  Life  (Pauline  Frederick). 

BENNISON    STAR    SERIES. 

Oh,  Johnny   (Betzwood). 

8andy    Burke   of   the    U-Bar-TT    ( Betzwood). 

Mar.  23 — Speedy   Meade    (Betzwood). 

GOLDWYN     SPECIALS. 

The  Border  Legion    (Blanche  Bates  and  Hobart 

Bos  worth — Six  Parts). 
The  Manx  Man   (Seven   Parts — Drama). 
For  the   Freedom   of   the   World    (Seven   Parts — 

Pramsl . 
For  the  Freedom  of  the  East   (Lady  Tsen  Mei — 

Seven  Reels). 

CAPITOL   COMEDIES. 

{Two  Reels  each) 

Feb.     9 — Have  Another. 

Feb.  23 — A    Master    of   Music. 

"Go  Get  'em  Pott*"  Series. 

Mar.    9 — The  New  Breakfast  Food. 
Mar.  23 — The  Potum  of  Swat. 
Apr.     6 — Tho  Midnight  Alarm. 

FORD     EDUCATIONAL     WEEKLY. 

Feb.  16 — Canada's  Mountain  of  Tears. 

Feb.  23 — Where    "The    Spirit    That    Won"    Was 

B«>rn 
Mar.    2 — Rough  Stuff. 
Mar.    9— Good    to    Eat. 
Mar.  16 — The   Story   of   Steel. 
War.  23— A   Little  Bit   of  Heaven. 
Mar.  30— What  Uncle  Sam  Had  Up  His  Sleeve. 


|       Famous  Players-Lasky 

PARAMOUNT-SENNETT    COMEDIES. 

(Two  Reels  Each.) 

Feb.  23 — Fast  Lvnne  with  Variations. 
Mar.     9— The  Village  Smithy. 
Mar    23— Rpilly-B   Wash    Day. 
April  13 — The  Foolish  Age. 
April  27 — The  Little  Widow. 

PARAMOUNT-ARBUCKLE   OOMBDIB8 

(Two   Reel*   Each.) 
Feb.  16 — The  Pullman   Porter. 
Mar.    2 — Love. 

DREW   COMEDIES. 

(Two-Reel  Comedies.) 

Mar.  16 — Once  a  Mason. 

April  20 — An    Amateur   Liar. 

FAMOUS    PLAYERS-LASKY    CORP. 

Paramount  Features. 

Feb.  16 — Boots  (Dorothy  Olsh). 

Feb.  16 — You    Never   Saw    Such    a   Girl    (Vivian 

Martin). 
Feb.  23 — Maggie  Pepper   (Ethel  Clayton). 
Feb.  23 — Paid  In  Full   (Pauline  Frederick). 
Feb.   23 — The  Winning  Girl    (Shirley   Mason). 
Mar.    2— Alias  Mike  Moran    (Wallace  Reld). 
Mar.    2 — Good       Gracious        Annabelle        (Blllle 

Burke). 
Mar.    2 — Puppy    Love    (Lila    Lee). 
Mar.     9 — The  Poor  Boob  (Bryant  Washburn). 
Mar.  If — Extravagance    (Dorothy   Dalton). 
Mar.  23 — Partners   Three    (Enid    Bennett). 
Mar.  23— The    Sheriff's    Son     (Charles    Ray). 


Mar.  30 — Three  Men  and  a  Girl  (Marguerite 
Clark ) 

Mar.  30 — Little    Comrade    (Vivian    Martin). 

Mar.  30 — Peppy    Polly    (Dorothy   Gish). 

April  6 — The  Test  of  Honor   (John   Barrymore). 

April     C — The  Rescuing  Angel    (Shirley  Mason). 

April  13 — Something  to  Do   (Bryant  Washburn). 

April  13 — The  Lady  of  Red  Butte  (Dorothy  Dal- 
ton). 

Artcraft  Pictures. 

Mar.     9 — Johnny.  Get  Your  Gun   CFred  Stowe). 
Mar.     9 — The   Marriage  Price    (Elsie   Fergjson). 
Mar.  16 — The  Girl   Who  Stayed  at  Home*  (D.   W. 

Griffith  Production). 
Mar.  16 — The  Poppy  Girl's  Husband   (William  S. 

Hart). 
Mar.  23 — For   Better,  For  Worse    (Cecil   B.   De- 

Mille'sl. 
April     6 — Captain  Kidd,  Jr.,   (Mary  Pickford). 


PARAMOUNT-ARTCRAUT    SPECIAL. 

Feb.  16 — False  Faces. 

PARAMOUNT-FLAGG   COMEDIES. 

(Two  Reels  Each.) 
Mar.  30 — Beresford  of  the  Barboons. 
April     6 — The  Last  Bottle. 

SUCCESS  SERIES   (RE-ISSUES.) 

Feb.  23 — Are  You   a  Mason?   (John   Barrymore). 

Mar.    2 — Temptation    (Geraldine  Farrar). 

Mar.     9 — Freckles    (Jack   Pickford). 

Mar.  16— Rags   (Mary  Pickford). 

Mar.  23 — Rose  of   the   Rancho    (Special). 

Mar.  30 — Sold     (Pauline    Frederick). 

April     6 — Hulda  From  Holland. 

April  13 — The   Dictator    (John    Barrymore). 

PARAMOUNT-BURTON    HOLMES. 

Feb.  16 — The  War  Women  of  England  . 

Feb.  23 — London    Plays   Ball. 

Mar.    2 — A   Cabaret   of  Old  Japan. 

Mar.     9 — Making  Summer  Sombreros  In   Manila. 

Mar.  If — Gay   Paree  in   Wartime. 

Mar.  23 — Glorious  Versailles. 

Mar.  30 — Zamboanga — General    Pershing's    Head 

Quarters  in  the  Philippines. 
April     6— Seeing    Sights    in    London. 
April  13 — Land   of   the   Mompies. 

PARAMOUNT-BRAY  PICTOGRAPH. 

Mar.  2 — Hatching  an  Eagle  a  Day ;  Ingenious 
Sleeping  Bag  ;   War  Birds  :  Cartoon. 

Mar.  9 — The  Birth  of  a  Tornado  ;  Beauty  Cul- 
ture for  bogs:  Cartoon. 

Mar.  16— The  Most  Popular  Girl  in  the  World; 
An  Aquatic  Farmer;   Cartoon. 

Mar.  23 — Indoor  Golf:  Chilian  Drills  and 
Thrills;   Coal   Mining. 

Mar.  30 — Comets ;  Fun  in  Feet ;  Novel  Indoor 
Sports  :   Cartoon. 

April  6 — Tin  Can  Toys  ;  Winter  Sports  at  Lake 
Placid  ;   Cartoon. 

April  13 — Coal  Mining;  A  Birdland  Study  by 
Finley  ;  A  Millionaire  Rag  Picker  ; 
Shadowgraphs. 


World  Pictures  Corp. 


Feb.  10— Mandarin's  Gold   (Kitty  Gordon). 

Feb.   10— What  Shall  We  Do  with  Him? 

Feb.  17 — Courage    for    Two     (Carlyle    Blackwell 

and   Evelyn  Greeley — Five  Part»). 
Feb.  24 — The    Moral    Deadline    (June    Elvldge — 

Five    Parts). 
Mar.     2 — Crook  of  Dreams   (Louise  Huff). 
Mar.   10 — The  Unveiling   Hand    (Kitty  Gordon). 
Mar.  17 — The  Hand   invisible   (Montagu  Love). 
Mar.  24 — Hit    or    Miss     (Carlyle    Blackwell    and 

Evelyn    Greeley). 
Mar.  31 — The  Love  Defender   (June  Elvidge). 
April     7 — The  Little   Intruder   (Louise  Huff). 
April  14 — The   Scar    (Kitty   Gordon). 
April  21 — The      Quickening      Flame       (Montagu 

Love). 

KINOGRAMS. 

Issued  every  Tuesday  and  Saturday  (Topical) . 


PRIZMA. 

Kilauea. 

Catalina   Islands. 

"Skyland,"   a   Tale   of  the   Northwest. 

Everywhere    with    Prizma. 


Feature   Releases 


■  -^J 


BLUEBIRD. 

Feb.  10— The  Millionaire  Pirate  (Monroe  Salis- 
bury i — o:i.".8.">. 

Feb.  17 — The  Sealed  Envelope  (Frltxl  Brunette) 
035117. 

Feb.  24 — The  Little  White  Savage  (Carmel 
Myers)— 03f  1)8. 

Mar.  3— A  Taste  of  Life  (Edith  Roberts— Five 
Parts)— 03017. 

CAPITAL   FILM    COMPANY. 
Indianapolis,    lnd. 

(Two  Reels  each) 
The  Outlaw's  Sacrifice. 
Railroad   Raiders. 
Running   Wild. 
Struck  by   Lightning. 
Secret    Service  Dan. 
Faithful    Unto   Death. 
Escaped  Convict. 
The  Square  Gambler. 

CHRISTIE    FILM    COMPANY. 
Feb. — For   Love   or   Money. 
Feb. — Salvation    Sue. 
Feb. — Four  of  a  Kind. 
Feb. — Welcome   Home. 
Mar. — Bobby  Comes  Marching  Home- 
Mar. — Brides  for  Two. 
Mar.— Oh,    What    a   Night. 
Mar. — Hard   Luck. 
Mar. — Marrying   Molly. 

EDUCATIONAL   FILMS   CORPORATION. 
Feb. — A  Day  with  Carranza. 
Feb. — What    Is   a   Mexican. 
Feb. — The   Washington    Air   Patrol. 

Rrnee  Seenlcs. 
The  Little  High  Horse. 
The   Restless   Three. 
The  Wolf  of  the  Tetons. 
The  Pale  Pack  Train. 
An  Essay  of  the  Hills. 
Men  Met  in  the  Mountains. 

FIRST     NATIONAL     EXHIBITOR?' 

Shoulder   Arms    (Charlie    Chaplin). 

Ambassador   Gerard's   "My   Four   Years  In   Ger- 
many." 

Italy's  Flaming  Front — Official  Italian   War  Pic- 
tures. 

The   Flehtlne  Roosevelts. 

Virtuous   Wives    (Anita   Stewart). 

Romance  of   Tarzao 

Sunnyside   (Charlie  Chaplin). 

In    Wrong    (Jack    Pickford)    . 

Daddy  Longlegs    (Mary   Pickford). 

OUTING-CHESTER    PICTURES. 

Distributed    through    First    National    Exchanges 

(except  Omaha,  Denver,  Boston,  Pittsburgh. 

Chicago  and  Detroit.) 

Mar. — From    Scales  to  Antlers. 

Mar. — Teddy   Birds. 

Mar. — Balahooing  on  the  Anarika. 

Mar. — Maids.    More   Maids   and   Mermaids. 

April — Guided   and   Miss   Guided. 

April — A   Waswanipae   Week    End. 

April— Up  in   the   Air  After  Alligators. 

April — Mr.   Outing  Floats  a  Dream. 

FROHMAN    AMUSEMENT    CO. 

Times   Building,   N.   Y. 
Once  to  Everyman. 

HARRY    GARSON. 

Aeolian    Building.   New   York. 
The   Hushed   Hour    (Blanche  Sweet). 
The   Unpardonable   Sin    (Blanche   Sweet) 

INDEPENDENT    SALES     CORP. 

(Releasing   Through   Film   Clearing  House.) 

Specials. 

Wanted  for  Murder  (Rapf). 
A  Romance  of  the  Air  (Crest). 

Ten-Tvreii<y-Thlrty  Series. 

Life's  Greatest   Problem    (Blackton). 
Her   Mistake    (Steger). 
A  Woman's  Experience   (Bacon-Backer). 
Suspense   (Relcher). 


March  29,  1919 


THE     MOVING    PICTURE    WORLD 


1851 


-fW 

Mlilll' 

■        j 
[III 

II    i 

'lit 

Pays  for 

Itself 

Pays  the 

Rent 

Pays  a  Profit 

Make 
Money 

From  Waste  Space  in  Your 
Theatre  Lobby 

Here's  a  machine  you'll  find  an  ornament  to  your 
lobby  —  one  that  will  prove  a  drawing  card  —  be- 
sides making  money  for  you. 

Takes  up  less  than  five  square  feet  of  floor  space 
—  26x32  inches  exactly.  Needs  hardly  any  atten- 
tion —  operates  itself  as  well  as  paying  for  itself. 

$600  to  $3,120  yearly  income  —  Picture  Theatres, 
Ball  Rooms,  Skating  Rinks,  Amusement  Parks,  Car- 
nivals, Summer  Resorts. 


mn 


Pop  Cora  iVL 


UIV8 


Here's  the  machine  that  gives  the  people  what  they 
want.  Its  fascinating  mechanism  attracts  notice  —  its 
coaxing  fragrance  brings  trade  for  blocks  —  its  distinct 
flavor  makes  steady  customers. 

Everybody  loves  pop  corn,  everybody  wants  the  Butter- 
Kist  kind — and  everybody  has  the  money  to  pay  for  it.  An 
average  of  90  bags  a  day  means  about  $1,000  a  year  profit. 

The  Coupon  Brings  the  Book — A  Small 
Deposit  Brings  the  Machine 

Buy  your  machine  out  of  the  profits  it  makes.  Our 
Easy  Payment  Plan  makes  it  possible. 

Don't  let  anything  stop  you.  Fill  in  and  mail  the  coupon 
now.  Be  first  in  your  neighborhood  to  seize  this  op- 
portunity. 

Valuable  £^ 

This  coupon  has 
started  many  a  show 
man  on  the  road  to 
new  profits. 

Each  read  an  "ad" 
like  this  and  had  the 
horse-sense  to  know 
it  costs  nothing  but 
a  postage  stamp  to 
investigate. 

Holcomb  &  Hoke  Mfg.  Co. 
100  Van  Burcn  St. 
Indianapolis,  lnd. 


For  Proofs,  Photos,  Prices 

HOLCOMB  &  HOKE  MFG.  CO. 
100  V..n  Buren  St.,  Indianapolis,  lnd. 

"Without  obligation,  send  me  your 
free  Butter-Kist  book  — ''America's  New 
Industry"  —  with  photos,  sales  records 
and  estimate  of  how  much  I  can  make 
with  your  machine. 

Name 


Business 


The 

Test  of  Good  Management 

is  to  make  sure  you  have  the  LATEST 
and  BEST  means  of  getting  "all 
there  is  in  it"  out  of  your  enterprise. 
That   is  why  you   need   the 

New  Perfected  Model 
Automaticket  Register 

60%  fewer  parts  than  any  other.  Fool- 
proof. Taniperpnx  f.  Miles  ahead  of 
anything  else.  In  YOUR  SELF  INTEREST 
send  for  advance  folder.  You  need  it  for 
the  sake  of  your  bank  account. 

Write  Us  for  Real  Ticket  Values 


"Make  sure  you  net  your  money's  worth: 
the  name  "Auto-  «*x 

nmtirket"  (regis-  yl^Y 

tered  trade  mark) 
U  plainly  marked 


See  that 


^fjPrSrTJ5 


pTOMflff 

ExiCKET  SELLING*! 
Cash  register  G]  © 

1731  BROADWAY. 

NEW         YORK 

FACTORY  . 

235  WEST  #th  STREET 


Gundlach 

Projection  Lenses 

Can  not  be  surpassed  for  critical  definition,  flat- 
ness of  field,  brilliancy  of  image  and  illumination, 
and  we  maintain  absolute  uniformity  of  quality. 
That's  the  reason  they  are  used  in  nearly  every 
theatre  in  the  United  States  and  Canada. 


Gundlach-Manhattan  Optical  Co. 
808  So.  Clinton  Ave.,  Rochester,  N.Y. 


1852 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


UNIVERSAL 


MOTION 
PICTURE 


CAMERAS 


PROVIDE  SPEED— EFFICIENCY— RESULTS 

Although  Uncle  Sara  is  taking  our  entire  output,  we  whiiI  you 
to  get  acquainted  with  tliis  wonder  camera  nuw.  You  will  want 
one  JU--.1  us  soon  as  they  are  again  available. 

LIVE    WIRE    THEATRE    OWNERS    EVERYWHERE 

Write  for  our  latest  booklet,  "Three  Years'  Proflt  in  One." 
It  has  a  message  for  you. 

BURKE  &  JAMES,  Inc. 

240  E.  Ontario  St.,  CHICAGO  225    Fifth   Ave..  NEW  YORK 


Directors  and  camera  men  rely 
on  the  latitude,  speed  and  depend- 
ability of 

EASTMAN 
FILM 


That  this  confidence  is  not  mis- 
placed is  shown  by  the  results  on 
the  screen. 


Identifiable  by  the  words  "Eastman  "  and  "Kodak'* 
on  the  film  margin 


EASTMAN  KODAK  COMPANY, 

ROCHESTER,    N.  Y. 


Moving  Picture  Machine  Patents  My  Specialty 

PATENTS 

William  N.  Moore 

PATENT  ATTORNEY 

LOAN  AND  TRUST  BUILDING 

WASHINGTON,  D.  C. 

The  first  important  step  is  to  learn  whether  you  can  obtain  a 
patent.  Please  send  sketch  of  your  invention  with  $5.00  and  I  will 
examine  the  patent  records  and  inform  you  whether  you  are 
entitled  to  a  patent,  the  cost  and  manner  of  procedure. 


Personal  Attention 


Established  25  Years 


THANHOUSER 

STUDIOS  FOR  SALE 

Owing  to  the  pending  dissolution  of  the  Corporation,  the 
studios,  laboratory  and  their  equipment,  together  with  the 
other  assets  of  the  Thanhouser  Film  Corporation,  except 
cash,  will  be  offered  (subject  to  prior  sale)  for  sale  at 
public  sale  at  11  o'clock  a.  m.  on  April  3rd,  1919,  at  the 
studios  and  office  of  the  Corporation,  46  Main  Street,  New 
Rochelle,  New  York.     Inspection  and  inquiries  invited. 

J.    B.    BISHOP,    Ass't.    Secretary. 


MOTION  PICTURE  FILMS 

COMMERCIAL    DEVELOPING 
and  PRINTING 

Telephone  Audubon  37l£ 

ERBOGRAPH  CO. 

LUDWIQ  O    B.  ERB,  President 
203-211  WIST  146th  STREET,  NEW  YORK 


"MARTIN"  Rotary 

MAIM  IN        CONVERTER 

FOR  REAL 
SUN-LIT  PICTURES 

PERFECT  REEL  DISSOLVING 
WRITE    FOR    FURTHER    INFORMATION 


NORTHWESTERN    ELECTRIC    CO. 

412  S.  Heym  Am..  Chlrmjje      10(8  Brokaw  Bide..  New  Y«t 


La  Cinematografia  Italiana  ed  Estera 


Official  Organ  of  the  Italian  Cinematograph  Union 

PUBLISHED   ON   THE   ISth   AND   30th   OP  EACH  MONTH 

Foreign   Subscription:      20   francs    per  annum 

Editorial  and 
Business   Office 


Via  Cumiana,  31,  Turin,  Italy 


THE 
MOVING   PICTURE 

WORLD 


VOLUME    XXXIX 

January — March  1919 


J.  P.  CHALMERS 
Founder 


PUBLISHED     BY 


CHALMERS  PUBLISHING  CO 


516  Fifth  Avenue,  New  York 


THE 
MOVING  PICTURE  WORLD 


VOLUME  XXXIX     January— March,  1919 


INDEX  TO  CONTENTS 


Abrams,    Hiram,    Working   on    Policies 1801 

Abrams  Makes  Rapid  Sales  on  Beban  Films.1813 

Action    Drama    Succeeding   Artificial 62 

Adams    Establishes   a    Picture    Circuit 1679 

Adjectives    in    Ads    Are   Necessary 461 

Adopts    Novel    Policy    to   Boost   Second    Day 

Runs     1332 

Adopts        Novel        Scheme        to        Advertise 

"Salome"     1490 

Advertises    "Our    Teddy"    Big    Before    Pres- 
entation     1180 

Advertising    for    Exhibitors,     By    Epes    W 

Sargent 79,  208,  34.3,  489,  632,  903, 

768,   1033,  1207,  1351,   1491,  1649,  1804 
A.   F.   L.  Joins  Fight  Against   State   Censor- 
ship     1314 

Advertising  Agency  Opened  by  Irving  Mack. 1632 

Albany  See  Two  Big  Picture  Fights 463 

Allen    Invading    Maritime    Provinces 1502 

Allen,    Major   Jack,    to   Make   Animal    Films 

for     Universal      ....1194 

Aliens   to    Import   Films    From    England....  478 
Almazov   Film   Laboratories   Opens   Plant  at 

New    York    1466 

American    Extremely    Active    on    Coast 1333 

Among     the     Independent    Producers,     Con- 
ducted   by    C.    S.    Sewell 109,    241,    370, 

521,  800,  903,  1076,  1237,  1381,  1520,  1693,  1832 

Anderson,   R.    V.,    Joins' International 894 

Andlauer   Again    Manages    Broadmour 786 

Announce    Minneapolis    Trade    Rules.  ..... .1630 

Appeals  Suit  Over  "Peg  0'  My  Heart" 1788 

Approves    Plans    for    $300,000    House 1323 

Arrange    for    Houdini    to    Make    Own    Story 

Features     1311 

Arrow    Former   Employe   Writes    From   Fir- 
ing  Line    488 

As  Director  George  Irving  Thinks 1177 

Asher   with    Famous   Only 1458 

Asks    Congress     for    Funds    to    Make    New 

Health    Films     1308 

Association    Men   Attend   Hearing    in    Harris- 

b:ire    1767 

Association's    Activities    Recounted 344 

Attractive    Advertising    for   S-L    Films 1639 

Authors  Big.  Do  Not  Always  Do  Big  Work..   316 

B 

Baby    Marie  Watches  Herself  Act 189 

Baggot,   King,  Returns  to  the  Stage 1468 

Baker    Secretary,     Praises    "The    Heart    of 

Humanity"     606 

Ball    of    Operators'    Union    Finely    Managed 

Affair     1314 

Bartlett   Back   Again   in   Pictures 478 

Bates.    Blanche,    Pours    Tea 476 

Beadell.  Ben.  W.,  Talks  of  Trip 1024 

Bedless   Oil    Boomers   Crowd   Theatres 1061 

Beemau   Answers   Canadian   Complaint 185 

Beranger,      Clara      S..      Registers      Several 

Scenario  Sales   1488 

Bergt,    Douglas   H.,   Talks 324 

Bernstein    to    Exploit    "The    Boomerang"    in 

New   York    1790 

Big  New  Zealand  Exhibitor  Sees  Mary  Pick- 
ford    at    Work 1609 

Bijou     Syndicate     Builds     New     Theatre     in 

Lima     1314 

Bill   Puts  Sunday  Question  Up  to  Cities 1059 

Bill     Would    Ban     Children     From     Quebec 

Theatres     1184 

Binghamton  Decision   Stirs   Nearby   Towns.  .   454 
Blackton.  J.  Stewart.  Reaches  Film  Majority     58 

Blank   Enlarges   Theatre  Holdings 101b 

Blue    Monday    Over    Pcnnsy    Blue   Laws. ..  .1775 

Boost    Receipts    by    Stage    Settings 1803 

Both    Sides    "Stand    Pat"    in    C.    K.    Young 

Matter     313 

Boyd   to  Open  Victory  Theatre 1165 

Brady     Looses     Historic     Grenade 17H;> 

Brady   Reconsiders   His    Resignation 1314 

Brady,  Alice,  Completing  Her  Contract  With 

Select    1178 

Brandt      Again     Elected     Brooklyn      League 

Head 10S0 

Branham   Hits  His   Stride <39 

Rranham    Leaves    Minneapolis    Strand 320 


Branham's   Surprise  Stunt  Goes  Big 1168 

Breckhouse,   John,   W.,   Dies 1477 

Bregstein    Visits    Montreal    Houses 014 

Brentlinger    of    Fort    Wayne    Will    Enlarge 

Circuit    1189 

Bridgeport  House  Proves  Wisdom  of  Rebook- 
ing    1332 

Bronx      Exhibitors      Hold      Election,      Then 

Banquet      407 

Brooklyn    Exhibitors    Act    453 

Bruenner,    Lieutenant,   Out  of   Service 1007 

Bryant,     Charles,     Returns 1345 

Bryson,   James,   Returns  as   Universal   Man- 
ager       198 

Bryson    Takes    Minneapolis    Theatre 732 

Buck     Censorship     Bill     a     Menace     to     the 

Trade     1478 

Buffalo's   Jim  Wallingford  a   Hustling  Man- 
ager       328 

Fury  Sunday   Bill   with   Slow   Music 1776 

Butte    Exhibitors    Fight    Quarantine 191 

Butterfield   to   Get   Three   New   Houses 1676 

Buys  Rights  to  Jack  London  Stories 1323 

C 

Calgary   Restricts   Running  Time  of  Picture 

Theatres  464 

Calgary  Show  Interests  Form  Organization..   192 
California     Film     Body     to     Fight     Adverse 

Bills     1100 

California  Picture  Men  Fight  Adverse  Bills. 14il 

Camera   to   Record    Scenes   of   Crime 1025 

Cameramen   Rose   Founds   Institute 1335 

Canada    Exhibitors    Start    Exchange.. 1036 

Canada    to  Have   Many   New   Theatres 1012 

Canadian     Exhibitors     Asks     for     Exchange 

Charter     893 

Canadian   Exchanges,   Put   Blame  On 757 

Canadian   Exhibitors  to  Ask  Repeal  of  Reel 

Tax    11"! 

Canadian    Exhibitors    Voice   Wrongs 751 

Canadans  to  Make  British  Films 1481 

Canadians  to  Make  Historical  Productions..   740 

Cannock,    Frank,    Dead 001 

Capellani    Productions   Are   Active 1345 

Carey   Gets  Big  Welcome  in   Omaha 1034 

Carey,    Harry,    Begins    Western    Tour 1350 

Carey,    Harry,    Greeted    by    Gig    Crowds    in 

the     West     1041 

Carey.   Harry,   on  Last  Lap  of   His  Western 

Trip      1709 

Castle,   Irene,   Engaged  by  Famous   Players.  146n 

Catalogue    of    Educational     Pictures 705 

Censor    Board    Decision    Reversed 1340 

Censors,     Kansas.     Use     Surplus     to     Lower 

Educational     Fees     345 

Censors.    Co-operation    Aids    Kansas    Exhib- 
itors    340 

Censors,    Missouri    Bill    Introduced 1458 

Censors     State,     Nebraska    Wants    No 1458 

Censorship,     State,     A.     F.     L.     Joins     Fight 

Against     1314 

Censorship     Agitation     Is     Rife     In     North 

Carolina      742 

Censorship.    Bill   Would   Ban    Children    from 

Quebec    Theatres     1184 

Censorship    Bills,     Congress    Has    No    Time 

For 1054 

Censorship,     Buck     Bill     a     Menace     to     the 

Trade     14  <* 

Censorship    for    Indianapolis 1202 

Censorship   Fight   to   Be  Nationwide 758 

Censorship,    North    Carolina    Men    to    Com- 
bat       203 

Censorship    Review   Board   to   Oppose 1050 

Censorship,    Watching    in    Tar    Reel    State.  .  028 

Chalmers.   Alfred,   Returns   from   France 1029 

Chaplin   Gives  Up  Plan   of  European   Trip.. 1105 

Chicago   Company  Will   Boosts   Shorts 50 

Chicago    League    Has   Annual    Meeting 102.. 

Chicago      Managers      and      Operators      Still 

Agreeing     IOOi 

Chicago   Operators   Make    New    Demands 471 

Christie  Closes  Big  Contracts  in  the  West.  .1800 

Christie   Increases   Picture   Output Ii09 

Christmas   Festival   at  the   Eureka ...   198 

Cincinnati    Saloon    May    Be    Converted    int° 
a   Theatre    I"'"1 


Cincinnati's    Old   People's    to   be   Opened   by 

Syndicate     740 

Cinema     Opera     Is     Given     by     Composer 

Simons      1346 

Circle's    Influence   to   Be   Expanded 030 

Clean   Up  Campaign   for  "Our  Teddy" 1053 

Clear    Up    Disappearance   of    Much    Film    in 

Cleveland     734 

Cleveland    Gets    Another   Big    House 1003 

Cleveland    Men    Organizing   a   Circuit 1506 

Cleveland    Picture    Men    Hold    Dinner 1192 

Cleveland  Will   Have   a   New   Rialto 1370 

Clinton    Exhibitors    Expect    Big    Battle 191 

Cohen,    Sidney,   Resigns   from   Affiliated   Dis- 
tributors        198 

Comedies    and   Westerns   Reissued 918 

Community   Booking   Goes   Over 009 

Community    Booking    Plan    Gets    Additional 

Boost     758 

Condems    Use    of    Lobby    Displays 1643 

Conditions   in    Pittsburgh   Are   Exceptionally 

Good   1311 

Congress    Asked    for    Funds    to    Make    New 

Health    Films     1308 

Convention,    Syracuse,    Echoes  of 1483 

Copeland    Talks     610 

Corbett     Itching    to     Stage     a    Real     Screen 

Fist    Fight    313 

Corbett,   Jim,   to   Become  Universal   Star....     60 
Council  Puts  One  Over  on  Cleveland  Exhib- 
itors       605 

Courtesy    to    Rule    Universal    767 

Cowboys     Inject     Atmosphere 732 

Crandall    Pushes    "Mickey"    Forcefully 1004 

Cranking   a    Scenic   Camera    Far   Away 1642 

Cromelin    Believes    Australia    Will    Recover 

Fast    from    Flu 894 

Cromelin    Given   a   Watch   by   Associates 199 

Cromelin   Has   Rights   for  World  on   Dawley 

Films     625 

Curwood-Shipman    Company    Seek    Canadian 

Studios      1167 

D 

Darling.    Grace.    Traveler,    Actress 604 

Defeats    Sunday    Closing    Measure 1364 

Defends   "Salome's"   Lack   of   Clothing 1059 

De    Hoff,    of    Baltimore,    a    Benedict   509 

'  De  Mille,  Cecil,  on  Edgar  Selwyn  Story 761 

De     Mille     Grabs     Selwyn     Stage     Plot     for 

Screen     314 

Denver  Houses  Suffer  Big  Flu  Loss 464 

Dcs   Moines   Backs   Up   Ralph    Ruffner   Con- 
tention         453 

Dcs   Moines   Concern   Gets   Territory 1681 

Des    Moines    Gets    Professional    O-0 164] 

Des  Moines  Express   Service   is   Bad 923 

Detective    Aid    Emnloyed   to    Spot   Dishonest 

Exhibitors    1347 

Detroit  Board  M.  P.  E.  L.  Has  New  Home.  .1503 
Detroit    Exchange   Manager   Judges   Men    by 

Their    Letters    1476 

Detroit  Film   Men   Discuss  Rules 66 

Detroit   Keeps   on    Making   Records 1637 

Detroit    League    to   Oust   the   Dishonest   Ex- 
hibitor      1476 

Detroit   Sees   Five   Special   Premiers 647 

Detroit's    Fine    Arts    Changes    Owners 1364 

Difficulties  of  a  War  Cameraman 1058 

Digest    of    Week's    News    from    Detroit 507 

Diggs  Made  Business  Manager  of  Rothapfel 

P  rogram      ^loa 

Discrimination   Urged,   Individual 186 

Distinctive    Colors    to    Advertise    Fox    Play- 
ers       1326 

District    of    Columbia    Men    Have    Important 

Session      467 

Division   of   Films   Aiding   Exhibitors 52 

Division   of  Films  Official,  Foreign   Manager 

for  R.   C.   Company 480 

Dr.     Sugden     Reveals    Beauty     of     Alaska's 

Flowers     1490 

Doings   of   Organized   Showmen 1171 

Dressier,    Marie.    Pictures    Occupy     Court's 

Attention      .•villi 

Drews  Buying  Five-Reelers  to  Get  Material. 1197 
Drummond  of  Knoxville  Calls  at  World  Of- 
fice      I*58 


March  29.  1919 


THE     MOVING     PICTURE     WORLD 


1855 


B 

Earnings   Depend   on   Wbole   Program 335 

Eastman    Film    Is   Now   Edge    Numbered    ..  .1813 
Economy,    Genuine,   Is    in    Waste   Saving....   182 
Educational    Campaign    of    Association    Pro- 
gressing      468 

Eliminate    Duplicated    Advertising...' 10ii~ 

Engel,   Joe,   Visits  Chicago   10-4 

English  Picture  Pot  Boils 623 

Essanay     Company     Loans     Studio     to     The 

Drews     131C 

Eureka     Screen     Company     Claims      Unique 

Product     1328 

European       Cameramen       Give       Benefiting 

Ideas     1G30 

Evansville     Mayor      Announces      Drumtight 

Sunday    Closing     58 

Exchange,    a   New,    Opens    in    Pittsburgh....  654 
Exchanges    Fight    Removal    of    Philadelphia 

Censor    Board    1020 

Exchanges    Have    Chance     to     Issue     "The 

Liberator"     322 

Exchanges  May  Move  from  Omaha 1338 

Exhibitors    Agree    with    Goldwyn    on    Fewer 

Pictures    1010 

Exhibitors'    and    Operators'    Wage    Dispute 

Still    Open    753 

Exhibitors'   Contest   Closing  Order 53 

Exhibitors    Convene    at    Syracuoe 1313 

Exhibitors'   Mutual    Moves   to   New   York....    100 

Exhibitors    Protest    New    Fire    Order 1480 

Exhibitors,  Small   Town,  Are  Hard   Hit 053 

Exhibitors    Take    Operators    to    Court Cll 

Explain   Why   Credit   Cannot   Be   Given    De- 
troit   Exhibitors     454 

Exports,    Film,    Figures    Show    Drop 54 

Express    Order    Arouses    Minneapolis    Film 

Men     1450 

F 

Falls    in    Final    Effort    to    Remove    Rental 

Tax    1449 

Fairbanks    Making    Morale    Pictures 456 

Famous    Comedies    to    Make    Reappearance 

on   the  Screen    1341 

Famous    Players    Arrange    Special    Chaplin 

Showings      804 

Famous  Players  to  Screen  "Secret  Service".  1037 
Famous    Players-Lasky    to    Release    Hearst 

Films     1G06 

Far  Rockaway  to  Have  Strand  Theatre 453 

Farrar's  Gowns  Count  Big 480 

Farren    of   Rochester   Starts   Things 1307 

Fay's    Theatre    Breaks    Its    Previous    Busi- 
ness   Records     1400 

Feist.    Felix,    Elected    Goldwyn    Vice    Presi- 
dent          54 

Ferguson,    Helen,    in    Screen    Classics    Fea- 
ture       325 

Fight   Censorship   Bills   in    Midwest 1182 

"Fighting    Roosevelts"    Not    Held    Up 330 

Figures   Show   Drop   in   Film   Exports 54 

File     Suit     Against    Exhibitor     for     Alleged 

"Bicycling"      1480 

Film    Club   of    Washington    Organizes 782 

Film    Devil,    Will    Fight 453 

Film    for   France   and   Italy,   Take  Off   Res- 
trictions   on    314 

Film   Hands  Coal   "The  Key  to  Power" 202 

Film  Men  In  France  Are  Keeping  Up  to  the 

Minute     1030 

Film   Men   Withdraw   from   Organization.  ..  .1172 
Film  Men  Working  for  Sunday  Opening. ..  .1010 

Film    Philosophies    1010 

Film    Pirates    Must    Be    Swept    Away 1343 

Film    Population    Is   What   Counts 222 

Films    Half    Brother   to    Newspapers 1787 

Filming    Moonshiners    in    a    Brewery 1038 

Films    to    Boost    Our    Industries    Abroad.  ..  .1608 
Finance    Committee    Restores    10    per    cent. 

Tax     500 

Finds  Too  Much   Theatre   Competition 887 

Fire    Order    New,    Exhibitors    Protest 1480 

Fire    Rules,     Drastic,     for    Pittsburgh     Ex- 
changes      1012 

First   National    Directors   Convene    315 

First    National    Gets    Maculey    Film 1708 

First   National   Men   Take  Recess.. i 455 

First    National  Prizes   Awarded 1170 

First  National  to  Handle  Christie  in  Canada. 1774 

Five   Trade   Papers   Cover   Field 1769 

Food  Automats  Will  Have  Movie  Opposition 

July    1    1338 

Ford   and   Goldwyn    Boost   Weekly 767 

Ford    Renews    Acquaintance    with    Pictures 

and     M.     P.    W 1485 

Form    Iowa    Theatre    Men's    Association....  870 

Form  Manitoba  Theatrical  League 880 

Four-Star  Combination  Enters  Field 874 

Fox   Engages    Two    Bright    Youngs-ters 887 

Fox-Farnum  Week  at  the  Rlvoli 1467 

Fox    Invades    More    South    American    Ter- 
ritory      1055 

Fox    Managers    for    1010    Selected 602 

Fox     Sells     "Salome"     for     Fifteen     Foreign 

Nations     734 

Fox    to    Extend    European    Business 1478 

Fox   Working   Out  Community   Booking 479 

Fox's    Pittsburgh     Branch      Forms     Picture 

Navy    League     1034 

Fox'8   "Salome"   Packs  Chicago  Band   Box..  1470 

Freedman   Engaged  by  Famous  Players 622 

French  Theatres  Thrive  in  War 338 

From   a  Back   Seat  In   the  Balcony 1317 

Funkhouser,   Major.   Sues 884 


G 

Galveston    Shipping    Boom    Makes    Exhibitor 

Smile     613 

Garson.    Harry,    Commuting    Between    N.    Y. 

and    L.    A 343 

Garson.   Harry,   Gets   Ready    to   Expand 02 

Garson  Picture  to  Open  Feb.  3 481 

Garson   to   Exploit   His   Production 1344 

Gates    Is    Liberty    Loan    Chairman 787 

Gentry    Sues    Educational 1707 

Gerard    Picture.    Another,    Coming 735 

Getting  After  Pirates   Who  Thrive  on   Films. 1400 

Gets    Away    with    Fifty    Cent    Prices 1527 

Glass  Film   Devised  by  Germans 1344 

Glittering     Generalities     483 

Glucksman,    Jacobo,    Going    Back    to    South 

America     874 

Golden,   Dr.,   Heads  Npw   England   Metro OOOv. 

Goldwyn  Buys  "The  City  of  Comrades"....  rf>4 
Goldwyn  Caters  to  Kansas  City  Shows.  ..  .73«8 
Goldwyn  Enlarges  Its  Home  Office  Facilities. 1021 

Goldwyn    Holds    Masquerade    Ball 1200" 

Goldwyn    Ready    for    Rogers   to    Begin    Con- 
tract   June    1     1S44 

Goldwyn,  Samuel,  Now  Heads  Goldwyn....  fSfJ 
Goldwyn   Starting  Coastward  Predicts  Fewer 

Pictures    4488 

Goldwyn's    "Thais"    to    Be    Shown    to    Pope 

Benedict      1707 

Government    Replies    to    Association 325 

Greene    Puts    Up    101-Reel    Show    for    Sea- 
going   Gobs     202 

Griffith,    Herbert,   Is   Busy   in   Siberia 1486 

Griffith    Has   Not  Signed   with   Circuit,   Says 

Tally     731 

Griffiith    Seeks    Law    to    Punish    Film    Plag- 

arists     1702 

Griffith    to   Make   First   Nationals 881 

"Grizzly"    Hero    to    Appear    in    New    Viola 

Dana    Picture    1646 

Growing    Cold    Towards    Censorship     Down 

South     1202 

Guarantee   Exhibitors   Against    Loss 613 

H 

Hamnton    and    Perry    Form    Great    Authors 

Picture     1020 

Hancock  To  Be  Manager  of  Producing  Corn- 
any     333 

Handsome  Theatre  Is  Eastman's  Gift 1790 

Hart.    Charles    G.,    to    Dissolve    Division    of 

Films     1050 

Healthy,    Living,    Growing 339 

Hart.      "Bill,"      Declares     Himself     Out     of 

United     Artists     1106 

Hess    Seeks    Aid    of    Advertising   Men 1021 

Highlights    from    "Out    of    the    Fog" 1013 

Hodkinson    to    Distribute    Four    Star 1020 

Holmes,    Taylor,    Stops    to    Talk 1010 

Hoosier   Managers   Get    Questionaire.' 1408 

Houdini.  Harry,  Signed  by  Famous  Players. 1000 

Hour   Approaches,  A    Big 203 

Houses,   Two   Magnificent,    Are   Planned 053 

How   Fatty   Arbnckle   Makes   "Love" 1310 

How  Grauman  Put  on  "Cannibal"  Films. ..  .1055 

How   Keane   Built   Up   the    Band    Box 807 

How    Omaha    Showman    "Circu=ed"    Film... 1484 

How   Poleminikos    Stirred    Up   Town 1312 

Hulsey   Makes    It   an    Even    Dozen 1009 

Human    Appeal    of    "The    Better   'Ole" 1034 

I 

I.   A.  T.   S.   E.   To  Hold  Annual   Meeting 1170 

Illinois    Women's    Club     Bans     Sensational 

Pictures    613 

I  nee.     Tom,     Enlarge     Culver      City      Studio 

Staff     1481 

Ince   to   Direct   Vitagrapher  While   Awaiting 

S-L  Script   1107 

Independent   Engages   Penser    478 

Indiana    Gets    Two    Recompense    Bills 001 

Indiana   Will   Get   Two   New   Theatres 1365 

Indianapolis    Film    Man    Indicted    for    Man- 
slaughter       181 

Indianapolis     Houses    to    Aid     in     Stamping 

Out  Anarchy  1343 

Industry's  Chiefs  Honor  Brady 1451 

Influenza   Breaks    Out   in    Australia 731 

Influenza    Still    Troubles    Northwest 511 

Influenza     Wave    Receding,     Second 183 

Influenza  Wave.   Second,   Hits  Coast 601 

Influenza  Wanes    337 

I  nt<  rmountain    Film   Board   Takes  Up   Ship- 
ping   Problem     1700 

Irving  Chosen  Head  of  M.   P.  D.  A 483 

Irwin.   Walter  W.,   To   Be  a   Famous  Player 

Official     70 

Irwin,   Walter  W.,   Elected   Vice  President.  .  646 

It   Looks   Like   a   New   Loew   Circuit 1505 

It   Freezes  in  Los   Angeles 1188 

J 

Japanese    Buying    Smaller   Theatres 332 

Jersey,     Finds     Business    Good    in 103 

Johnson    Returns   to   Cannibal    Isles 1774 

Jones,  Aaron,   Made  Good  Bet 884 

Judce  Erlanger's  Decision  Vindicates  Harry 

Grossman      1486 

Judges  Test  Influence  of  Pictures   on   Chil- 
dren  1795 

K 

Kalem  Properties  Absorbed  by  Vltagraph.  .  .  1048 

Kane   Addresses   Exchange   Managers 1345 

Kane  President   of  the  Kansas   Society 102 


Kane    Takes    Exhibitors    Seriously 886 

Kansas   City   Business    Improving 651 

Kansas    City    Conditions    Brighten 506 

Kansas    City    Exchangemen    Organize   Trade 

Board    1450 

Kansas  City  Exhibitors  Offer  Screen  in  Epi- 
demic   Fight    191 

Kansas   City    Man    Seeks   Plan 624 

Kansas   City   Showman    Aids   Churches 1816 

Kansas  Court   Bumps  National  Wiring  Code.  605 
Kansas    Exhibitors    Use    Mandamus    in    Flu 

Fight     314 

Kansas   Theatres   Face   Negro  Problem 1342 

Kelly,  A.  P.,  Talking  It  Over  With 459 

Kent,   of   Cincinnati,   Has  a   New   Slogan 1500 

Kentucky    Film    Showman    Makes    Light    of 

Ill-Luck    1204 

Key  West   Is  a  Busy  Picture  Spot 331 

Kihchel    Sends    Home    for    Suitcase 1193 

King,   Mollie.   Again  To  Be  Spen   on   Screen.  342 
Kinograms,   First.  Show   Newspaper  Quality.  882 

Kinograms    Issue    Sample 454 

Kinograms   Will    Go    to   Public   Feb.    1 203 

Kitchntr    Heads    Group    of    Detroit    Exhib- 
itors       606 

Koplar-Goldman    Extend   Interests 752 

L 

Labor  Federation  Aid  Asked 336 

Laemmle,   Carl,   Makes   His   Annual  Trip  to 

Coast     1333 

Laemmle,  Mr.,  Explains  Brandts'  New  Duties     47 

Liemmle,   Mrs.   Carl,   Death   of 453 

Laemmle  Predicts  Year  of  Tremendous  De- 
velopment      1165 

Lang,  Philip,  a  Victim  of  Influenza 732 

Lasky   Wants  San   Francisco   Studio 1792 

Last    Year   of    War   Sees    Big   Reduction    in 

Film     Imports \ 1172 

Law     Deserts    Villain    Role 887 

Law   of   Drama,   The 485 

Laying   Down    Rules   for   Coast   Exhibitors..  889 

League   Sponsors  League  Recreation 1470 

Lens  War  Situation,  How  It  Was  Met 73 

Lesser  Gets  "Yankee"  for  United  States  and 

Canada     1797 

Levey,    Max,    Has    Been    on    the    Film    Job 

Fourteen    Years    1795 

Liberal  Ideas  Shown  in  Exploiting  Big  "U" 

Film     1626 

Lincoln   Renews   the   Fight   for   Sunday   Pic- 
ture   Shows 1471 

Livington's  Opera   House  To  Be  Remodeled.  1622 

Local  Option,  May  Give  to  New  York 334 

Local   Option   Movement,   State  Legislators..  334 
Loew,    Marcus,   to   Build   One   Hundred   The- 
atres     1605 

Loew's   Will    Erect   on   Ottawa   House 784 

London,  Jack,   Stories,  Buys  Rights  to 1323 

Long  Lines,   How   Are   Your 206 

Longer    Runs    Advocated 802 

Looking  Over  the  Fort  Lee  Studios 1025 

Los  Angeles  Settles  Down   Again 733 

Lose   Heavily   Through    "Bicycling" 1007 

Louisville   House   Signs   Large   Circuit   Con- 
tract      1183 

Louisville  Lifts  the  Influenza  Ban 027 

Lubin   Goes  to   Florida 1012 

Lubliner   &  Trinz  Open   Their  Twelfth  The- 
atre    1632 

Luncheon     Marks    Return    of    Capellanl    to 

Pathe     1165 

M 

Mc.Adoo  Receiving  Many  Letters  from  Fans. .1107 

McAdoo   to   Advise   United   Artists 871 

McMillan     Afflicted     with     Cancer     of     the 

Tongue     1632 

Macdon  Pictures  Start  at  Blackton  Brooklyn 

Plant   1106 

Maciste   to   Resume   Work 475 

Make    Two    Houses    Grow 618 

Make    the    Most    of    "Extravagance" 1644 

Making   New   Patrons   His   Specialty 1784 

Making    Things     Happen 763 

Manfre,   Charles,   Killed   in   France  by   Ger- 
mans      194 

Manhattan   Exhibitors   Talk  of  Club 751 

Manhattan  League  Elects  Officers 466 

Manitoba   Board   of   Censors  Examined  5,462 

Reels   in    1018 1450 

Manitoba     Showman     Want     Wai     Taxation 

Abolished     1384 

Manon,  Marcia,  in  Barrymore  Support 803 

Manv  Against  Nebraska  Censor  Bill 1615 

Many  St.  Louis  Houses  Are  Reopening 1367 

Map  Is  Not  for  Lynch,  but  this  Page  Com- 
pensates    1482 

Marion,  Frances,  Returns  to  Task • 1013 

Martin.    Fred   R.,   Now   With   Film   Clearing 

House    1633 

Marvlnnd    Exhibitors  Take  Action   Opposing 

Film     Tax 1106 

Maryland    Exhibitors    Hold    Meeting 1616 

Mastbaum    Denies    Merger    Connection 872 

Merchandise   and   Movies   Dovetail 1770 

Metcalfe,    Earl,    to   Direct   Paramount-Flagg 

Comedies      1171 

Michelena  Back   in   Big  Attraction 1033 

Michigan    Faces   Radical    Censorship 1815 

Miller,    Mrs.,    Reappointed    on    Ohio    Censor 

Board    102 

Miller   Has   Orphan 1182 

Milwaukee   Film  Men   Hold  Ball 1189 


185b 


THE     MOVING     PICTURE     WORLD 


March  29,  1919 


Milwaukee    Managers    Are    Optimistic 1190 

Milwaukee's  White  House  Features  Its  Ven- 
tilation      1010 

Ministers  Working  to  Close  Theatres 1051 

Minneapolis    Feels    Optimistic 650 

Minneapolis    Film    Board    to     Enforce    New 

Trade  Rules  1166 

Minneapolis    Film    Bodies    to   Fight   Adverse 

Legislation    1031 

Minneapolis  League   Has   Large   Membership 

Gain     1050 

Minneapolis    Manager   Uses   Novel   Advertis- 
ing    Stunts 1022 

Minneapolis  Picture  Man  Arrested  for  Grand 

Larceny    1338 

Minneapolis  Trade  Board  Outlines  Program.   750 

Mrs.  Nixon  Entertains  Film  Me.i 1623 

Moo,    The   Middle   Class 628 

Montreal    Union    Organizes   and    Elects   New 

Officers     1778 

More    Building    Activities 1831 

Motion   Picture   Educator,   Conducted   by   the 
Rev.    W.    H.    Jackson    and    Margaret    I. 

MacDonald 78.  207,  341,  487,  029,  765, 

001,   1031,   1340,   14S0,   1047,   1802 
Motion   Picture   Engineers  to  Meet  in  Phila- 

dephia     1606 

M.   P.   O.  Local   171   Shows  Patriotism 1504 

Moule  Is  a  Successful  Theatre  Manager.  ..  .1203 

Mountaineers  Go  Far  to  See  Film 1167 

Move   to   Eradicate   Exhibiting   Evils 1350 

Music  Cue  Sheets  for  Films  of  Current   Re- 
lease      1657,    1811 

Music  for  the  Picture,  by  George  W.  Beynon, 

85,     215,     353,     497,     639,     775,     900,     1041, 

1215,    1359 
Mutual   Salesmen   Present   Kirkpatrick   with 

Watch     196 

N 
N.  A.  M.  P.  I.  Acting  .on  Film  Fire  Preven- 
tion     1341 

National  Association  Gets  On  to  Ohio  Stride 

on    Censorship 1168 

National  Board  Answers  Criticisms 800 

Nazimova   Film   Has   Big   Night   Scenes 1643 

Nazimova  to  Make  Five  De  Luxe  Pictures.  .1052 
Nazimova   to   Work    for    Screen    Throughout 

1919    75 

Nebraska  and   Iowa  Find  Business  Good....  604 

Nehls  Off  Again   for  Coast 318 

New    Brunswick    Welcomes    Plans    for    Big 

New    Theatre 1475 

New   Color   Concern   Starts 481 

New  Ideas  in  Advertising  Make  Hit 1792 

New  Releasing  Policy   for   Universal   Special 

Attractions    888 

New   Telephone   Rates   Trouble   Dallas 925 

Newark   Is  to  Have  a   Three  Thousand  Seat 

House    1677 

Newark  Now  Has  Syndicate  Ownership 790 

Newark   Operators'   Ball   Is   Most   Successful 

Affair  I486 

New  England  Theatre  Boom  Is  On 1773 

New  House  Planned  for  Elizabeth 1368 

New  Illinois  Organization  Wanted 1631 

New     Jersey    Censor     Bill    Adds    to    Sunday 

Troubles      1777 

New  Orleans  Houses  to  Remain  Open 924 

New    Orleans'    Liberty    Closes    New    Year's 

Eve    600 

New    Theatre    in    Rockaway    for    Vaudeville 

and   Films 1450 

Newspaper    Co-operates    with    "Movie"    Ad- 
vertiser      761 

News   irom   the   Maritime   Provinces 649 

Nineteen  Hundred  and  Nineteen  Awaits  New 

Leaders     75 

No  Film  Legislation  Contemplated  in  Iowa.  .1606 

No   Let-Up   in   Building   Boom 1673 

Nolan    Booked    "Virtuous   Wives,"   How 646 

Northwest  Film  Men's  Trade  Board 1622 

Nutmeg  Senate  Votes   for   Sunday 1767 

O 
Offer  Means  for  Improving  Mail   Service  to 

Exchanges   1030 

Officers  Named  for  UnVed  Artists 1449 

Official  Pictures  Still  Available 1197 

Official    Statistics    on    December    Film    Ex- 
ports      1475 

Ohio    and    Kentucky    Pay    Thirty    Thousand 

Dollars  for  Garson  Film 1605 

Ohio's   Local    Option    Bill    Backed   by   Multi- 
tudes      I776 

Olympia's   All   Het   Up 609 

Omaha  Film  Shippers  Are  Up  in  Arms 648 

Omaha  Welcomes   "Virtuous  Wives" 745 

Ontario    Exhibitors    Hold    Meeting 1049 

Ontario  Showmen  to  Have  Exchange 764 

Open  Drive  Asrainst  Rental  Tax 741 

Open  Forum  to  Adopt  Film  as  Substitute  for 

Lecturer  1°32 

Open   Letter  to  Sullivan   and   Niblo 11  (0 

Orchestra    Proved    Drawing   Cards 1060 

Orient,  Talks  of  Conditions  in 631 

Ottawa   Showmen   Report   Prosperity 744 

Otto,  Henry.  Felt  Call  of  Footlights  Early.. 14(9 

Ottumwa    Will    Have   a    Fine   New   House 106.) 

Outing-Chester    to    First    National 892 

Outside  Looking  In  On   Adjectives 617 

Outstanding   Events   of   Past   Year 63 

Overcrowding  of  Theatres  Discussed  in  Min- 
neapolis     1316 

P 

Pacini  to  Build  Large  House  In  Kenosha 1190 

Pastor  Offers  Pulpit   to   Exhibitor I180 


Parcel   Post   Delivery   May   be   Improved.  ..  .1347 
Park   Rebooks  "Salome"  to  Satisfy  Patrons' 

Demand    1201 

Pathe  Asks  Dismissal  of  Suit 610 

Pathe  Dallas  Branch  Makes  Changes 050 

Pathe  Enlarges   Kansas   City  Offices 1066 

Pathe    Has    New    Washington    Office 1800 

Pathe  News  Has  Had  Long  History........  100 

Pathe  Opens  New   Buffalo   Exchange 785 

Pathe  Repudiates  Will  Fox,  Who  Is  Operat- 
ing   in    Texas 14o0 

Pathe   Will    Distribute  Pearson   Pictures. ..  .1648 

Pathe's  New   Selling   Plans  Announced 1646 

Pathe's    "Stars    of    Glory"    Now    "The    Un- 
known   Love" 1484 

Patin,   Claude,   Returning  to   France 803 

Pays  Tribute  to  Fallen  Heroes 1176 

Pennsylvania   Exhibitors   Discuss   Bills 1338 

Pennsylvania    Has    Measure    for    Bureau    of 

Amusements    1643 

Perret  Di  ^cusses  Mystery  Plays 1640 

Perrin.     Pwight    S.,    Resigns    as    Goldwyn's 

Publicist     1318 

Philosophy  of  the  Picture   Showman 1022 

Photographers    Have    Made    Complete    Rec- 
ord of  War 182 

Photoplaywright,    The,    By    Epes    Winthrop 

Sargent 349,    490,    1040,    1214, 

1358,   1494,    1656,   1810 

Pickford,  Mrs.,  Heads  Two  Companies 621 

Picture    Garden    Tenlers    Benefit 16S0 

Picture   Men   Make   Hit   at  Albany 1616 

Picture   School   Promoters   Land    in    Jail.... 1450 
Picture    School    Promoters    Arrested    in    San 

Francisco  1350 

Pierce,    Carl,    Brings    Good    Reports 1169 

Pittsburgh  Film  Men  Die   in   Fire,  Two 456 

Pittsburgh    Houses    Pay    More    Attention    to 

Short    Film 1018 

Pi'ttsbur?h    leads    in    Sunday    Opening 1818 

Pittsburgh    May    Have    Two    New    Exchange 

.structures    766 

Pittsburgh  Mutual  Getting  Settled 764 

Pittsburgh    Picture    Men    Work    for    Sunday 

Opening    1336 

Pittsburgh   Rorke   Bill   Hearing  Disorderly   .1776 

Pittsburgh's  First  National   Moves 508 

Pittsburgh's    Grand    Has    Gala    Anniversary 

Week   1630 

Plan    Special    Features    for  Orient 1324 

Playing  Film  on  the  Square 1611 

Plunkett.  Joseph  L.,  To  Be  Strand's  Manag- 
ing  Director 182 

Political  Pot  Boiling  at  Albany 463 

Porter  Looks  for  Prosperity  Wave 318 

Portland    Exchanges    Report    Decrease 783 

Portland  Flu  Conditions  Are  Better 922 

Portraying    Mexico's    Activities 891 

Poster    Advertising    Gets     Control     of    Gude 

Company    1639 

Poster's   Message   Must   Be   Forceful 460 

Precisionist    Re    Projectionist,    A 1476 

Present   Annual    Report   of    Hebrew   Body   in 

Film    Form 1488 

Prizma  to  Use  Standard  Projectors 190 

Progressive   Rochester   Exhibitor,    A 1341 

Prohibition   Will    Benefit    Industry 747 

Projection  Department,  bv  F.  H.  Richardson, 
82,    212,    350,    492.    635,    771,    906,    1036, 

1210,   1354,   1495,   1652,   1806 

Proportions,     On     Proper 48o 

Protest   Erection   of   New   Theatres 1481 

Publicity    Man    Gets    a    Valentine 1457 

Pulsebeats  in  Jewel  Picture 885 

Put    Pictures    on    Ceiling    for   Wounded    Sol- 
diers      1783 

Putting  Over  a  Small  Town  Show 457 

Putting  the  Educational  on  the  Map 468 

Q 

Quebec     May     Legalize     Special     Children's 

Shows   1608 

Quebec    Theatres    Becoming   Elaborate 510 

Quebec  Theatres  Face  Increased  License  Fee.1336 

Queen  Mary  Plays  in  Film  Story 1485 

R 
Railroads  to  Accept  Films  for  Checking....  731 

Rails  Against  Waste  and  Lost  Energy 1629 

Raise  Your  Prices,  Says  Scott 1789 

Rambles    'Round    Filmtown,    by    Walter    K. 

Hill 93,  232,  360,  462,  760.  1026,  1173, 

1320,    1462,    1618,   1780 
Read.  Parker,  to  Arrange  Trade  Showing  for 

"Sahara"    325 

Record    Crowd    Attends    Balls    of    Operators 

Union    1059 

Reereation     League     Nips     Raleigh     Censor 

Bud     --1J77 

Red    Cross   Pictures 339 

R»ed,  Lieut.  Luther,  Again  a  Metro  Scenarist  888 
Reformative  Illinois  Jealous  for  Censorship. .1023 

Regent  Takes  Beaver  Falls  Grand 789 

Religion   and    the   Film 76 

Renewed    Building    Activities 1348 

Reopen  Big  Or^hester  House  With  Five  and 

Ton   Cent   Policy 1311 

Repeats  How  to  Sell  Right 179 

Report     Heavy    Booking    for     "Under    Four 

Flags"     1052 

Resigns    ns    General's    Dallas.    Texas    95 

Revenue  Bill,   Present  Status  of 187 

Rice    M.,   of   Milwaukee,  Will  Build  In   Osh- 

kosh     1100 

Roast  Dog  and  Alligator  Steak 61 

Robertson-Cole    Forging    Ahead     in    Foreign 

Field    -468 


Rochester  Has   Real   Woman   Operator 618 

Rochester   Showmen   Not   Complaining 1674 

Rogers,   Will,   Declares   President   Stole   His 

Act     1468 

Rogers'   "Wise   Cracks"    Start   with   a  4,000 

Circulation     1475 

Roland  Again  Heads  Metro  Forces 621 

Roosevelt   Screen   Biography   Ready 60 

Rothacker    Makes    Film     Publicity    Scoring 

Record    1316 

Rothapfel,  S.  L.,  Addresses  Columbia  Cinema 

Composers   1178 

Rothapfel    Program    Gets    Indorsement 1200 

Rothapfel,    Samuel,    Program    Producer 1048 

FWhaofel    Is   Succeeded   by   Riesenfeld 813 

Rubens,   Alma,   at   Head   of   Her   Own   Com- 
pany          59 

RuVitiTneckad    Deadhead    Lands    in    Juvenile 

Court     1767 

Rubbernecking  in  Filmland,  by  Geibler, 

67,    197,    327,    46!),    007,    749,    877,    1017, 

1183,  1327,  1461,  1625,  1791 

Ruffner's  Talk   Stirs   Up   Echoes 317 

Rush   to   "Shoulder   Arms"    Stirs   Elgin 1344 

S 

Saengers    Have    Opened    New    Orleans'    LiD- 

erty    731 

St.  Louis  Fx'-hnnges  Establish  Trade  Rules. 1648 
St.  Louis  Exhibitors  Pay  C.  O.  D.  Charges.  .1768 
St.    Louis    Film    Trade    Board    Looks    into 

C.  O.  D.  Trouble 1605 

St.    Louis    Officials    Attend    Opening   of    Per- 
shing    Theatre 1318 

St.   Lo"is  Will   Have  Elaborate  House 1221 

Sais,    Marin,    Plays    Opposite    to    Star 738 

"Salome's"   Lack  of   Clothing   Defended 1059 

"Salome,"  Protest  Against  Showing  of 476 

Salt  Lake  City  Has  New  Influenza  Wave 788 

Salt  Lake  Will  Have  a  New  Exchange 1501 

Samuels,  Two,  Visit  Two  Coast  Cities 47 

San  Franci=co  Free  of  Influenza 1014 

San   Francisco   Goes   Back   to   Masks 734 

San  Francisco  Greets  Two  Eastern  Showmen  47 
San  Francisco  Showmen  Indulge  in  Spaghetti  889 

San  Francisco  to  Have  New  Ordinance 1675 

San    Francisco   Trade   Board   Completes   Or- 
ganization     1048 

Saskatchewan     Film     Business,     Legislators 

Would    Regulate 192 

Sa^s    Mexico    Will    Be    an    Attractive    Film 

Field       1767 

Scenario   Writing   Course  a   Success 343 

Schaefer   Tops    List 625 

Schaefer,  Peter  J.,  Back  from  Florida 1632 

Schedule  Hearing  on  Missouri  Censor  Bill.. 1458 

Schemes     and     Subtitles 627 

Schliehter  Is  Head  of  Maryland  Exhibitors.  605 

Schmidt  Is  Named  District  Manager 619 

Schneider's,    Eberhard,    Death 732 

Schwalbe's  Loyalty   Dinner  Tribute  of  First 

National     1450 

Scrapping  the  Old   Rules 340 

Screen    Club    of    Denver    Enters    Censorship 

Fight    599 

Screen    Stories,    Few    Good,    Received    from 

Unknowns    766 

Screen  Set  for  Ibsen  Photoplays 603 

Seattle  Theatres  Closed  Five  Days  by  Strike. 1188 

Seek   Exhibitor  Aid   in   Story   Policy 1030 

Seek  to  Secure  Repeal  of  the  Daylight  Sav- 
ing Law 1165 

Seely  Goes  Abroad  to  Push  Robertson-Cole.  .   748 

Sees   Films   as   Best   Ambassadors 1635 

Select    Announces    Canadian    Company 1318 

Select  Has  Special  "Bolshevism  on  Trial".. 1772 

Select  Moves  Hicks  to  Cincinnati 200 

Select   Nazimova   Picture   as   Typical  Ameri- 
can   Film 1639 

Select  to  Release  All  Norma  Talmadge  Out- 
put    464 

Selznick  Pictures  Again  in   Field 316 

Senate   and   House,   How,   May   Line   Up   on 

Sunday   Issue    759 

Sheehan    Talks    of    German    Intrigue 326 

Sheriff  O'Leary  Proves  the  Human  Value  of 

Films 1638 

Sherrill  Has  Some  Do's  and  Dont's 1201 

SherrMI    Sitrns    Mack    Swain 1798 

Sherrill  to  Make  Two-Reel  Westerns 602 

Shocking  if  True 900 

Shoots   Bullet   Under  Mix's   Tie 1195 

Showing  Goldwyn's  "Sis  Hopkins" 916 

Showmanship-Plus  Behind  Drews 319 

Showmanship's  Real  Test,  Where  Is 201 

Sidnev,  Louis  K.,  Manages  St.  Louis  Screen 

Theatres     1187 

Simplex   Art  Triumphs  on  Peace  Ship 1108 

Sing  Sing  Fans  See  "Mickey" 477 

Si7in<?   Up   Hudson   Valley   Showmanship. ..  .1347 

Sky-Route  Delivery  for  Pathe  News 738 

Rlpoer  Censorship  Bill  Introduced  at  Albany. 1778 
Smith.  Albert  E.,  Goes  West  to  Attend  Fam- 

ilv    Reunion 1624 

Smith-Hughes   Censor   Bill    Rears    Head 467 

Smith',    Pete.    Joins   Benedicts 1176 

Smooth   Dispels  a  Few  Illusions 131_5 

Snl'iers    Are    James   V.    Eryson's   Guos^f.  .  .  .1678 
Soldiers    Boys'    Orchestra    Back    to    Vvysor- 

grand    1478 

South    American    Exports   Film    Gain 606 

Speak  the  Truth   to  Your  Patrons 49 

Spitzer.  N.  H.,  Writes  of  Unsung  Heroes. .. .1342 
Splendid  financial  Showing  for  the  Division 

of  Films  1311 

Spoor.  H.  A.,  of  London's  Essanay  Here 1189 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1857 


Spoor,  George  K.,  Increases  Forces 1608 

Spoor-Thompson    Sales    Head    Meeting   With 

Big    Success 328 

Stage  Censorship  Is  Threatened  in  Missouri.   742 

Stage  Woman   Makes  Twelve  Pictures 326 

Stage  Women  Complete  Six  Productions 730 

Standard   Slide   Corporation   Holds   Banquet.   200 

Star  Combination  Was  Unexpected 619 

Star  System   Folly 53 

Starts   Year  by   Breaking  Record 482 

State  Register  Declares  Against  Censors.  .1796 
"Still  Alarm,  The,"  Not  So  Quiet  at  Col- 
lins1  Liberty 1200 

Stolte,    of    Omaha,     Puts    on     Griffith    Film 

Effectively   1058 

Stop  Use  of  Short  Roosevelt  Film 1170 

Strong,    Bandsmen    Say   Good-Bye   to   Daddy 

George    1200 

Sunday   Bill   Fails  in    Indiana   Senate 1470 

Sunday    Eill    Has    Chance    at    Albany 177(5 

Sunday   Bill,   Indiana   Senate  Passes 1166 

Sunday  Bill,  Indiana  Gets  Limited 740 

Sunday  Closing  Discussed 1182 

Sunday    Closing    Question    Ohio    Exhibitors' 

Big   Item 192 

Sunday  Closing  Question  Up   In   Ohio 1106 

Sunday  Hearing,  Albany,  March  12 1469 

Sunday   Law   Not   Dead   But   Hard   Hit. 1331 

Sunday   Measure,    Indiana   Gets 8S9 

Sunday  Morning  Concerts  Inaugurated 505 

Sunday   Opening   Campaign    Planned 1014 

Sunday  Opening  Up  to  Iowa   Cities 1472 

Sunday  Opening,   Jersey   Divided   on 51 

Sunday     Opening     May     Bring     Boomington- 

Election    1614 

Sunday    Picture   Bill    Is    Before    Senate 896 

Sunday  Shows,  Mayor  Jewett  Favors 750 

Sunday  Shows,  Bill  for,  Introduced  in  Ohio. .1343 

Sunday  Shows,  Hoosiers  Argue  for loll 

Sunday   Shows,   Hoosier   Showmen   Want....   465 

Sunday  Status  Reported  by  Mayors 759 

Sunday  Shows,  Line  Up  for  Fight  on 1336 

Supervisors   for  Exhibitors-Mutual   Branches 

Appointed  1311 

Sutherland,    Griffith,    Goes    from    Movies    to 

Y.  W.  C.  A 1490 

T 

Takes  Steps  to  Suppress  Trade  Evils 1190 

Talbot    Is   President   of   Oklahoma 466 

Talmadge,  Norma,  Company  Buys  Additional 

Building    3i4 

tax,  Canadian  Exhibitors  to  Ask  for  Repeal 

of  Reel 1171 

Tax,    Cincinnati,    Protests    Rental '<2l 

Tax,   Elimination  of   Rental,   Sought 1014 

Tax  Exchange,  Cincinnati,  Passes  Measure.  .13.18 

Tax  Law  Hits  Theatres 1192 

Tax,  N.  Y.  Legislature  Not  Keen  for 888 


Tax,  Quebec  War,  Off  Tickets 888 

Tax,    Rental,    Film   Bodies  Clash   on   1204 

Taylor  Brings  to  America  the  "Better  'Ole".   752 

"Teasers"    for    "Fighting    Roosevelts" 761 

Tells  of  Way  He  Exploits  His  Shows 1482 

Tells  Plans  of  Pearson  Photoplays 1014 

Terriss,    Tom,     Starts    on    Thirteenth    Joyce 

Picture   1328 

Test  Samples  of  New  Film  Containers 1191 

Texas   Kicks   on   Including    "Nuts"    in   Town 

Population   ■ 1449 

Texas  Film  Men  Will  Profit  by  Cotton  Acer- 
age    Cut-Down ,.1343 

Texas   Legislators   Getting   Busy   on   Theatre 

Stuff    1470 

Texas     Oil     Bills     Keep     Sunday     Law     Off 

Calendar    1777 

Texas-  Oil  Boom  Excites  Picture  Men 766 

Texas  to  Be  First  to  Try  Film  Air  Route 467 

Theatre    Attendance    Growing    According    to 

Tax  Report 1606 

Theatre  Building  Reviving  in  Texas 1165 

Theatres  Play   Big   Part  in   Business 504 

Theatres   Reduce   Disparity   in    Prices 96 

Theatrical  League  Accepts  Rebate  Offer.  ..  .1171 
Theby's  Rosemary,  Vampire  Parts  Belie.  ..  .1346 
This  Parson-Exhibitor  Is  Some  Hypercritical 

Censor    1449 

Three  French   Interests  Consolidate 1328 

Three  Ottawa   Houses   Pool    Publicity 1369 

Tnree    Thousand     Four     Hundred     Theatres 

Showing   Hayakawa   Pictures 1482 

Tips  for  the  House  Manager,  by  E.  T.  Keyser, 

495,  638,  774,  915,  1039,  1213,  1357,  1055 

To   Erect   Studio   in    San   Francisco 1(152 

To  Establish   Fox  Branch   in   Mexico 1797 

To  Exhibitors  of  New  York  State 1168 

To  Organize  Dallas  Board  of  Trade 898 

Tolstoi,  Count,   to  Appear  in  Rivoli  Produc- 
tions      631 

Too  Much  War  Stuff,  Says  Nichols 1180 

Trade   Showings   Go   Big   in   Des   Moines. ..  .1225 

Trade's   Backbone  is  Big  Features 1337 

Trio  of  Barrymores  in  "Peter  lbbetson"  Pic- 
ture     1191 

Troops,  Combat  in  A.  E.  F.  Asks  to  See  Big 

War    Films 1482 

Tunstall,  E.  G.,  to  Manage  St.  Paul's  Liberty. 1204 

Turning  a  Loser  Into  a  Winner 875 

Twin  Cities  Show  Business  Good 13^9 

Two  Universal  Men  Promoted 1465 

Two  World   Men   See   "Common   Clay" 1617 

U 

"XT.    S.   a.    Series"   Will    Cover    Single   War 

Phase    Each     186 

United  Artists  Formally  Organized 1019 

United  Opens  an  Exchange  in  Boston 652 

Universal   City   Men  Back  from  Front 767 


Universal  Offers  Jobs  to  Crippled  Soldiers. .  330 

Universal     Reorganizes     Departments 345 

Unsympathetic    Censorship    Discussed 1472 

Upon  the  Great  Divide 627 

Urges  Objection  to  Our  War  Film 77 

V 

Vamps,  What  Ho  Ye  Darkest  Africa 344 

Van,  Wally,  to  Direct  for  Rothapfel 1194 

Vitagraph  Chiefs  Hold  Convention 333 

Vitagraph     Engages    Ince 1058 

Vitagraph    Issues    Plan    Book    for    "Man    of 

Might"     Serial 1191 

Vitagraph  to  Release  Anita  Stewart  Picture. 1178 
Votes  Two  to  One  for  Sunday  Openings. ..  .1615 

W 

War  Pictures,   Genuine,   in   Big   Demand — .  472 
War  Work  Has  Made  Clear  Power  of  Screen 

Message    1622 

Warwick,   Robert,   Back   from   Europe 873 

Washington  Prosperity  to  Continue 77 

Washington    Theatre    Uses   Birds   and   Flow- 
ers   in    Lobby 1608 

Weighing   "The   Lion   and   the   Mouse'' 1191 

Wernick  Returning  to  His  Native  England.  .1335 

Wharton,  of  Ithaca,  Rests  on  Oars 470 

Wheeler  Returns  from  Work  Abroad 323 

When  A.   B.   Barkley  Yelled  They  Came 1610 

Where    the    Lights    Are    Northern 1325 

While  Newark  Walked  It  Advertised  Johnny 

Mack     1784 

Wichita   Proud   of   Its   Peerless 1487 

Will    Soon    Begin    Work   on   Studios   at   San 

Francisco   1166 

Williams  Hits  Out  from   Shoulder 1009 

Wilsons   Ideas  Form   Picture  Basis 1051 

Winnipeg  Theatre   Employes   Ask  Pay 59 

Wisdom  in   Solid  Chunks 76 

Woods,     Frank     E.,     Organizing     Fund     for 

Photoplayers   1056 

Work    of    Cartoonist.    Briggs    to    Be    Put    on 

the  Screen 1346. 

World   Pictures   Reports  on   Business  Condi- 
tions     1608 

World  and  United  Theatres  Merge 599 

Would  Bar  Film  in  Censored  States 1312 

Would  Recoup  Deficit  by  Soaking  Ohio  Film 

Men    1605 

Would   Undo   Pennsylvania  Blue  Laws 1332 

Wright,  G.  D.,  Has  Made  Mexican  Film 890 

Y 

Yank  Exhibitors  Greet  Managers 45 

Z 

Zion   Films,   Inc.,  Rushing  Work  on   Jewish 

Picture 1639 

Zukor  at  Coast  Reports  Conditions  Improving  630 


Index  to  Reviews,  Comments,  and  Advertising  Aids  on  the  Films 

Appended  is  a  list  of  subjects  released  during  the  three  months  ending  March  31,  1919,  and  upon  the  majority  of  which 
have  been  published  reviews,  comments,  or  advertising  aids.  This  list  is  as  accurate  as  it  is  possible  to  make  it  with  the 
information  received  from  the  companies  whose  productions  are  included.  Should  any  of  our  readers  detect  errors,  we  shall 
be  pleased  to  have  our  attention  called  to  them  so  that  we  may  correct  our  card  index.  The  letter  before  the  folio  indicates 
the  page  where  the  review,  comment,  or  advertising  aids  can  be  found.  "R"  stands  for  review;  "C"  for  comment;  and  "A" 
for  advertising  aids ;  "A  and  R"  for  advertising  aid  and  reviews  combined.  Where  reference  letter  is  omitted  it  signifies 
that  none  was  published.  Of  the  later  releases  where  letters  arc  omitted  the  missing  information  will  probably  be  published 
in  the  next  volume. 

N.  B. — Comments  or  reviews  of  episodes  of  serials  or  series  are  indexed  in  connection  with  general  title  of  such  serial 
or  series  and  not  under  title  of  each  episode.  Date  shown  for  Pathe  subjects  indicates  the  week  during  which  they  were 
released.    Unless  otherwise  specified  all  subjects  listed  are  five-reel  dramas. 


Accidental    Heroes    (1    part)     (Mutual-Strand)  — 

January— C-388. 
,  Adele   (6  parts)    (United  Picture  Theatre) — Jan. 

26;  A-808;  R-638 
Adventure    Shop     (5    parts)     (Vitagraph) — Dec. 
30;  A-Vol.  38-1387;  R-246. 
-After    the    War    (Universal) — Jan.    13;    A-393 ; 

R-Vol.    38-1118;    C-Vol.    88-1250. 
Alaskan  Gold  Mining   (1  part)    (World   Prizma) 

— R-1648. 
•  Alias  Mike  Moran    (Famous  Players-Lasky-Par- 

amount)— March  2;    A  &   R-1701. 
All    the    World    to    Nothing    (6    parts)     (Pathe- 

Amerlean)— A-260;     R-Vol.    38-988;     C-Vol. 

38-112©. 
Allies'    Official    War    Review    No.    27     (1    part) 

(Pathe)— Dec.   29;   C-247. 
Allies'    Official    War    Review    No.    28     (1    part) 

(Pathe)— Jan.   5. 
Allies'    Official     War    Review    No.    29     (1    part) 

(Pathe)— Jan.   12;    U-4S8 ;   C-388. 
Allies'    Official    War    Review    No.    30     (1    part) 

(Pathe)— Jan.    19;    C-540. 
Allies'    Official    War    Review    No.    31     (1    part)  ^ 

(Pathe)— Jan.  26;   C-675. 
Allies'    Official    War    Review    No.    33    (1    part) 

(Pa.be)—  Feb.   2. 
Amazing  Impostor,  The   (Pathe-American) — Feb. 

2  ;  A  810;  R-674.  -» 

Amazing    Wife,    The     (6    parts)     (Universal)  — 

A.    &    R-1528. 
And   the    Children    Pay    (7    parts)     (Tyrad    Pic- 
tures)   A  &   R-1525. 


Animals  of  Foreign  Climes  (1  part)  (Pathe)  — 
R-1349. 

Aquatic  Farmer,  An  (1  part)  (Paramount- 
Bray)— R-1647.   • 

Are  You  a  Mason?  (Famous  Players-Lasky- 
Success) — Feb.  23. 

As  the  Sun  Went  Down  (Metro) — Feb.  16;  A 
A     R— 1109. 

Ask  Father  (1  part)  (Pathe-Rolin)—  Feb.  9; 
C-675. 

B 

Baited  Trap,  The  (No.  10  of  The  Lightning 
Raider)    (2  parts)    (Pathe-Astra) — March  9. 

Balahooing  on  the  Anarika  (1  part) — Outing 
Chester) — March. 

Bars  of  Death,  The  (No.  11  of  The  Lightning 
Raider)    (2  parts)   (Pathe-Astra) — March  16. 

Bearded  Lady,  The  (1  part)  (Fox-Mutt  and  Jeff 
Cartoon) — Feb.    9. 

Beauty  and  Booty  (2  parts)  (Vitagraph-Blg 
V)— Jan.    6. 

Beech  Nut,  A  (1  part)  (Universal-Nestor)  — 
March   24. 

Behind  the  Front  (2  parts)  (Universal-Cen- 
tury)—Feb.    12;    C-1532. 

Belladonna  (Famous  Players-Lasky-Success)  — 
Feb.   9. 

Belle    of    New   York,    The    (Select) — February. 

Better    'Ole,    The    (World)    A.    &    R.-1392. 

Big  Idea,  The  (2  parts)  (Goldwyn-Capital)  — 
Jan.  20. 

Bit  of  God's  Country,  A  (1  part)  (Mutual-Out- 
door)—Feb.   9. 


Blind  Man's  Eyes  (Metro) — March  10;  A.  & 
R.-1688, 

Bluffer,   The    (World)— Jan.    30;    A-118;    R-386. 

Bobby  Comes  Marching  Home  (1  part)  (Chris- 
tie)—March. 

Bondage    of     Barbara     (Goldwyn-Star) — Feb.    2. 

Bonds  of  Honor  (Exhibitors  Mutual) — Jan.  19; 
A -541. 

Boobs  and  Bumps  (2  parts)  (Vitagraph-Big 
V)— Jan.   13. 

Boots  (Famous  Players-Lasky-Paramount) — 
Feb.   16;   A.  &  R.-1390. 

Border  Legion,  The  (6  parts)  (Goldwyn-Spe- 
cial)    A-544. 

Border  Terror,  The  (2  parts)  (Universal-West- 
ern)— Jan.  25. 

Brand,  The  (6  parts)  (Goldwyn-Star) — Feb.  23  ; 
A.  &  R.-1386. 

Brass  Buttons   (Pathe-American) — A.  £  R.-1698. 

Brass  Key,  The  (No.  5  of  The  Lightning  Raid- 
er) (2  parts)  (Pathe-Astra)— Feb.  2;  C- 
947. 

Breed  of   Men    (Artcraft)— Feb.   2 ;   A.  &  R.-941. 

Breezy  Jim    (Triangle)— Feb.   23;    A.   &   R.-1107. 

Brides   for   Two   (1   part)    (Christie)— March. 

Bringing  the  Boys  Back  Home  (2  parts)  (Edu- 
cational)— R-487  ;    C-540. 

Broken  Law,  The  (Fox) — Jan.  19;  A-545. 

Buffalo   Ranch,   A    (1    part)    (Universal)— R-488. 

Building  the  Soldier  (1  part)  ANo.  5  of  Made  in 
America)  (W.  W.  ITodkinson-Miller)  — 
March  16;  A.  &  R.-1082. 

Bulls  and  Bears  (1  part)  (Mutual-Outdoor) — 
Jan.   19;   C-675. 

Bumps  and  Boarders  (2  parts)  (Vitagraph-Big 
V)— Dec.    30. 


1858 


THE     MOVING     PICTURE     WORLD 


March  29.  1919 


Cabaret   Girl,    The    (5    parts)     (Bluebird)— Dec. 

30;    A-233;    R-113;    C-246. 
Cabaret  of  Old  Japan.   A    (1  part)    (Paramount- 
Burton    Holmes) — March    2. 
California   Oil   Gardens    (On   Split   Reel)    (Para- 
mount-Bray I— R-4SS. 
Call   of   Her  Soul.   The    (Fox-Victory )—  Jan.   19; 

A-806;    R-386.  „..',« 

Call  the  Cops    (1   part)    (Pathe-Rolin)— Feb.   19. 
Camping    Out    (1    part)     ( L'niversal-Star) — Dec. 

21;   R-525;  C-Vol.  38-13S4. 
Canada's  Mountain  of  Tears   (1  part)    (Goldwyn- 

Ford  Educational) — Feb.   10. 
Canoe  and  Campflre  (1  part)    (World-Prizma)  — 

R-1647.  „      ,     . 

Captain     Courtesy     (Famous     Players-Lasky)  — 

Jan.   19;   A-541.  * 

Captain's    Captain.    The    (Vitagraph)— Dec.    23; 

A- Vol.  38-1255  ;  R-115;  C-247.. 
Carnivorous  Plants  (On  Split  Reel)   (Paramount- 
Bray)—  R-1349. 
Carolyn    of    the    Corners    (5    parts)     (Pathe)  — 

March  9;   A.  &   R.-1242. 
Carrying    Old   Glory    to    the    Seven    Seas    (Gold- 

wyn-Ford   Educational) — Feb.   3. 
Carter  Case,  The    (No.   1,  The  Phosgene  Bullet) 
(3  parts)    (Oliver   Films) — March   1<;   A.   & 

R.-1702. 
Carter   Case,   The    (No.    2;   The  Vacuum   Room) 

(Oliver  Films)— March  17;  A.  &  R.-li02. 
Carter    Case,    The    (No.    3;    The   Terror    of    the 

Air)    (2  parts)    (Oliver  Films) — March   1<  ; 

A.   &   R.-1702. 
Catalina   Islands    (1   part)     (World-Prizma). 
Cave    of    Dread,    The    (No.    8    of    The    Lighting 

Raider)    (2  parts)    (Pathe- Astra)— Feb.  23; 

C-1246. 
Cavell    Case,    The     (Select)— November ;    R-250. 
Charlie  in  Turkey    (1  part)    (Universal-Special) 

Feb   3. 

Charlie,  The  Little  Dare  Devil    (2  parts)    (Uni- 

versal-L-KO)— Jan.  15. 
Chasm   of   Fear,   The    (No.   3  of  The  Terror  of 

the     Range)     (2    parts)     (Pathe-Diando)  — 

Feb.  16.  ,   0„_ 

Cheating    Cheaters     (Select) — January;     A-807; 

Child   of~M'Sieu    (Triangle)— Feb.   16 ;  A.   &   R.- 

H°8- 
Children  of  Ranishment   (Select)— February ;  A. 

&  R.-1527.  a    „       , 

Claws  of  the  Vulture  (No.  2  The  Red  Glove) 
(Universal-Special) — March   24. 

Code  of  Hate,  The  (No.  14  Wolves  of  Kultur) 
(2  parts)    (Pathe-Western) — Jan.  12;  C-24<. 

Code  of  the  Yukon  (Select)— December ;  A-11G ; 
R-Vol.  38-1381  ;  C-Vol.  38-1384. 

Come  Again  Smith  (W.  W.  Hodkinson)— Feb. 
10;   A-806;  R-539. 

Comets ;  Fun  in  Feet ;  Novel  Indoor  Sports ;  (1 
part)    (Paramount-Bray) — March   30. 

Coming  of  the  Law,  The  (Fox-Victnry)— Feb.  16. 

Common  Clay  (7  parts)   (Patbe)— Mar.  2;  R-6<->. 

Corrine,    Come   Here    (2   parts)    (Pathe)—  C-38S. 

Counterplot,  The  (No.  2  of  the  Lightning  Raid- 
er)   (2  parts)     (Pathe-Western)— Jan.    12. 

Courage  for  Two  (World)— Feb.  17;  A.  &  R.- 
942. 

Cow's  Husband,  A  (1  part)  (Fox-Mutt  &  Jeff) 
—March    30. 

Crashing  Horror,  The  (No.  9  of  The  Man  of 
Might    (2  parts)    (Vitagraph). 

Creaking  Stairs  (6  parts)  (Universal-Special) 
—Feb.    10;    R-804;    A-1532. 

Creeping  Death,  The  (No.  3  of  The  Man  of 
Might)     (2    parts)     (Vitagraph)—  R-910. 

Crooked  Coin,  The  (2  parts)  (Universal-West- 
ern)—March  8;  C-1532. 

Crook  of  Dreams    (World)— March  2;   A.  &  R.- 

1241.  „. 

Crooked   Coin,   The    (2   parts)     (Universal-West- 
ern)—March  8;  C-1532. 
Crucible.    The    (Famous    Players-Lasky-Success) 

—Feb.  2;   A.  &   R.-942. 
Cupid's    Day    Off     (2    parts)     (Paramount-Mack 

Sennett)— R-673. 
Current   Events   No.   87    (1   part)    (Universal)  — 

Jan.   12. 
Current  Events  No.   88    (1   part)    (Universal)  — 

Jan.   19.  . 

Current    Events    No.    4    (1    part)     (Universal)  — 

Jan.  26;  C-1246. 
Current   Events    No.    5    (1    part)     (Universal)  — 

Feb.    2. 
Current    Events    No.    6    (1    part)     (Universal)  — 

Feb.   7. 
Current    Events    No.    7    (1    part)     (Universal)  — 

Feb.    14.  ,%     - 

Current    Events    No.    8    (1    part)     (Universal)  — 

Feb.   21.  ,„     - 

Current    Events    No.    9    (1    part)     (Universal)  — 

Feb.    28. 
Current   Events   No.   10    (1   part)     (Universal)  — 

March   7. 
Current   Events   No.   11    (1   part)     (Universal)  — 

March   12. 
Current   Events   No.   12    (1   part)    (Universal)  — 

March  21. 
current   Events   No.    13    (1   part)     (Universal)  — 

March  28. 

D 

Dagger,   The    (No.   11,  The   Lure  of  the  Circus) 

(2     parts)      (Universal-Special) — Jan.     27. 
Damaged   Goods    (7   part?)     (American). 


Damsels    and    Dandies     (2    parts)     (Vitagraph 

Big   V)— Feb.   24. 
Danger  Zone,  The  (Fox-Excel) — Dec.  29;  A-Vol. 

38-1385;   R-387. 
Darling  of  Paris,  The   (Fox)— Feb.  10;  A-S0S. 
Daughter  of  mine    (Goldwyu-Star) — March  23. 
Dawn    of    To-Morrow,    The     (Paramount) — Jan. 

26;  A-541. 
Day    Dreams    (Goldwyn-Star) — Jan.    12;    A-391 ; 

R-673. 
Demon's  Shadow,  The   (Arrow  Film) — Serial. 
Demy  From  Ireland   (Kremer-Shorty  Hamilton). 
Divorcee,  The    (Metro)— Jan.  20  :    A-642 ;   R-803. 
Doctor   Rameau    (Infidelity)     (Fox)— Feb.   2;    R- 

079. 
Dog-Gone    Tough    Luck     (1    part)     (Fox-Mutt    & 

Jeff  Cartoon) — Jan.  26. 
Do    You    Love    Your    Wife?     (1    part)     (Pathe- 

Kolin)— Jan.  5;  C-247. 
Doing    the    Dells    (1    part)     (Mutual-Outdoor)  — 

Feb.   2. 
Don't    Change    Your    Husband     (Artcraft) — Jan. 

26;  A-810;   R-803. 
Door  Between,  The   (1  part)    (Mutual-Strand)  — 

March    0. 
Doubled  Crossed   (No.  10  of  The  Man  of  Might) 

(2  parts)    (Vitagraph). 
Doughboys     and     Bolsheviki     at     Archangel     (1 

part)    (General   Film-American   Red    Cross) 

—R-1349. 
Drifters,   The    (W.   W.   Hodkinson) — Jan.   6;   A- 

544  ;   R-Vol.   38-1554  ;   C-247. 
Dub,  The   (Paramount) — Jan.  19;  A-677  ;   RT525. 
Dutiful     Dub,    The     (1    part)     (Pathe-Rolin)  — 

March  23;  C-1842. 

E 
East   Lynne   with    Variations    (2    parts)    (Para-  - 

mount-Mack  Sennett) — Feb.  23. 
Easy     Pavments     (1     part)      (Mutual-Strand)  — 

Jan.  20. 
Ebony    Block,    The     (No.     1    of    The    Lightning 

Raider)    (3  parts)    (Pathe-Astra) — Jan.  5. 
Echo   of   Youth,   The    (6  parts)     (Graphic   Film) 

—A.   &    R.-945. 
Enchanted   Barn    (Vitagraph) — Jan.   27;    A-392  ; 

R-071. 
End    of    the    Game    (Hodkinson) — March    24;    A 

&  R-1837. 
Escaped  Convict  (2  parts)    (Capital  Film). 
Extravagance      (Famous     Players-Lasky) — Mar. 

16;    A-1644,    1645. 
Every     Mother's     Son     (Fox-Big     Timely) — Dec. 

8;    R-114;    A-117;    C-246. 
Everywhere    with     Prizma     (1     part)      (World- 
Prizma). 


Fair   Enough    (1    part)    (Pathe-Rolin) — A-392. 
Faith    (Metro)— Feb.    3:    A-070 ;    R-804. 
Faithful   Unto   Death    (2  parts)    (Capital   Film). 
False    Faces,     The     (Paramount-Artcraft) — Feb. 

10;  A.  &  R.-1240. 
Falsely    Accused     (No.    9    of    Lightning    Raider, 

The)    (2  parts)    (Pathe-Astra)— Mar.  2;  C- 

1532. 
Fight     for    Love,  .A     (6    parts)      (Universal)  — 

March    28;    A.    &    R.-1520. 
Fighting    Blood    (Fox)— Dec.   29;    A-252 ;    R-525. 
Fighting    Brothers    (2    parts)     (Universal-West- 
ern)— March   29. 
Fighting     Destiny     (Vitagraph) — March     31;     A 

&   R-1841. 
Fighting    Roosevelts    (First   National) — R-Oil. 
Fighting    Through     (0    parts)     (W.    W.    Hodkin- 
son)—Jan.    25;    A-1112;    R-539. 
Fire   Flingers    (7  parts)    (Jewel) — A  &  R-1836. 
Five  Hundred  or  Bust  (1  part)    (Christie) — Jan. 

6. 
Five    Thousand    Miles    on    a    Gallon    of    Gas    (1 

part)     (Fox-Mutt   &   Jeff)— Feb.    16;    C-1842. 
Flames    (No.  14  of  The  Lure  of  the  Circus)    (2 

parts)    (Universal-Special) — Feb.    17. 
Flood   of   Despair,  The    (No.   13  of  The  Man   of 

Might)    (2  parts)    (Vitagraph). 
Flying   Loop,   The    (No.    9   of   The   Lure   of   the 

Circus)    (2  parts)    (Universal-Special) — Jan. 

13;  C-540. 
Fools  and   Duels    (2  parts)    (Universal-L-Ko)  — 

Jan.  8. 
Footballs  and  Frauds   (2  parts)    (Vitagraph-Big 

V)— Jan.  27. 
For  Better,  For  Worse   (Famous  Players-Lasky- 

Paramount) — March  23. 
Forbidden   Room,  The    (Fox-Victory)— March  2; 

A.   &   R.-1525. 
Forbidden    Fire    (7   parts)     (J.    Parker   Read)  — 

R-1840. 
For    Freedom    (6    parts)     (Fox-Standard) — Dec. 

29;    A-252;    R-246. 
■For  the   Freedom  of  the  East    (7  parts)    (Gold-, 

wyn)    A-Vol.  38-448;   R-388. 
Forfeit,   The    (W.   W.    Hodkinson-Pathe) — March 

10;    A.    &    R.-1530. 
Fortune's    Child    (Vitagraph)— Feb.    10;    A-947 ; 

R-805;   C-1112. 
Forward — Always    Forward    (No.    8   of    Made    in 

America)    (W.  W.  Hodkinson) — April  6;  A. 

&   R.-1082. 
Four  of  a  Kind   (1  part)    (Christie)—  February  ; 

R-1701. 
Freckled  Fish,  The   (2  parts)    (Universal-L-Ko) 

—Jan.  22;   C-1112. 
From  Headquarters  (Vitagraph) — March  10. 
From  Scales  to  Antlers   (1  part)    (Outing  Ches- 
ter)— March. 


Gambling  in  Souls    (0  parts)    (Fox) — March  9; 

A.   &   R.— 1700. 
Game's    Up,    The    (Bluebird)— Jan.    20;    A-807; 

R-539. 
Geesers  and  Geysers   (1  part)    (Mutual-Outdoor) 

—Jan.    12;   C-947. 
Gentleman    of    Quality,    A     (Vitagraph) — March 

17  ;    A.   &    R.-1527. 
Ghost  Girl,  The   (2  parts)    (Universal-Special)  — 

Jan.   18. 
Girl   Dodger,   The    (Famous   Players-Lasky-Par- 

amount)— Feb.   9  ;   A.  &   R.-1391. 
Girl  of  Tomorrow,  The  (1  part)    (Pathe)  R-1349. 
Girl   Problem,  The    (Vitagraph)— March  3 ;  A.  4 

R.-1241. 
Girl    With    No    Regrets,    The    (Fox-Excel) — Jan. 

26;   A-070;    R-S03. 
Glorious    Versailles     (1    part)     (Paramount-Bur- 
ton  Holtnes) — March   23. 
Go    Get    'Em    Garringer     (Pathe-Astra) — March 

23;  A.  &  R.-l.VJs. 
Going!    Going!    Gone!     u    part)     (Pathe-Rolin) 

—Jan.  20;   C-5-10. 
Gold    Cure,    The    (Metro)— Jan.    6;    A-251 ;    R- 

386;    C-540. 
Good     Gracious     Annabelle     (Famous     Players- 

Lasky-Paramount) — March  2. 
Good   Gracious    Bobby    (1    part)     (Christie — Feb- 
ruary ;    R-1701. 
Good   to   Eat    (1   part)    (Goldwyn-Ford  Weekly) 

— March   2. 
Go  West,  Young  Man   (Goldwyn-Star)^Dec.  25; 

A-117;   R-945. 
Great    Romance,   The    (6   parts)     (Metro   Screen 

Classics)— A-540;  R-525. 
—Great  Victory,  The,   Wilson   or  the  Kaiser;   The 

Fall  of  the  Hohenzollerns   (6  parts)    (Metro 

Screen     Classics)— A-Vol.     38-1121;     R-113; 

C-247. 
^Greatest    Thing     in     Life,     The     (Paramount)  — 

Dec.  8;   A-Vol.   38-1558;   R-115 ;   C-246. 
Gripping    Hand,    The     (No.    4    of    The    Man    of 

Might)    (2   parts)    (Vitagraph) — C-1246. 
Gymbelles  and  Boneheads  (2  parts)    (Universal- 
L-Ko)— March  26. 


H 


Hand    Grenades,    the    Romance    of    Crater   Lake 

and  Cartoon    (1   part)    (Paramount-Bray)  — 

Feb.   16. 
Hand    Invisible,    The     (World) — March    17;    A. 

&   R.-1524. 
Hang  It  All   (I  part)    (Goldwyn-Ford)— Jan.  27; 

R-487;    C-540. 
Happy    Tho'    Married     (Famous    Players-Lasky- 

Paramount)—  Feb.  2;   A-1079 ;    R-1079. 
Hard      Boiled       (Famous      Players-Lasky-Para- 

mount)— Feb.    2 ;    A.    &    R.-940. 
Hard  Luck    (1  part)    (Christie) — March. 
Hatching   an    Eagle   a    Day  ;    Ingenious   Sleeping 

Bag;   War   Birds;   Cartoon    (1   part)    (Para- 
mount-Bray)— March    2. 
Hated   K.   P.,   The    (1   part)    (No.   6  of   Made   in 

America)   (W.  W.  Hodkinson-Miller) — March 

23. 
Have    Another    (2    parts)  ■  (Goldwyn-Capitol)  — 

Feb.  2. 
Hearts  of   Men    (0  parts)    (Abrams-Beban). 
He   Was   No   Lady    (1   part)     (Universal-Nestor) 

— Jan.   27. 
Hearst    News    No.    3     (1    part)     (Universal) — 

Jan.  14. 
Hearst   News  No.  4    (1   part)    (Universal) — Jan. 

21  ;    C-1240. 
Hearts    News     No.     5     (1    part)      (Universal) — 

Jan.   28. 
Hearst  News   No.   0    (1   part)    (Universal) — Feb. 

2. 
Hearst     News    No.     7     (1     part)     (Universal)  — 

Feb.    10. 
Hearst    News    No.    8     (1    part)     (Universal) — 

Feb.   17. 
Hearst    News     No.     9     (1     part)     (Universal)  — 

Feb.  24. 
Hearst    News    No.    10     (1    part)     (Universal) — 

March   3. 
Hearst    News    No.    11     (1    part)     (Universal) — 

March   10. 
Hearst    News    No.    12     (1    part)     (Universal)  — 

March    17. 
Hearst    News    No.    13    (1    part)     (Universal)  — 

March   24. 
Hearst    News    No.    14     (1    part)     (Universal) — 

March  31. 
Heart      in      Pawn,      A      (Exhibitors      Mutual — 

March;    A.   &   R.-1529. 
Heart  of  Gold   (World)— Jan.  27;  A-807;   R-626. 
•  Heart    of    Humanity,    The    (6   parts)     (Jewel) — 

Feb.  15;  A-948  ;  R-113;  C-247. 
Heart    of    Wetona    (6    parts)     (Select) — Decem- 
ber;   A-252;    R-114;    C-247. 
Hearts   in   Hock    (2   parts)     (Universal-L-KO)  — 

March   19. 
Height    of    Torment,    The    (No.    6    of    The    Man 

of  Might)    (2  parts)    (Vitagraph). 
Hell    Roarin'    Reform    (Fox-Victory) — Feb.    16; 

A.   &   R.-1245. 
Her  Code  of  Honor  (United  Picture  Theatres)  — 

A.    &    R.-1530. 
Her  Inspiration  (Metro)— Dec.  30;  A-24J;  R-244. 
Her   Proxy   Husband    (2   parts)    (Univ  ersal-Spe- 

cial)— Feb.  8. 
Here    and    There     (One    Part)      (Fox -Mutt    and 

Jeff)— Jan.   12. 


March  29,  1919 


THE     MOVING     PICTURE     WORLD 


1859 


Here  and  There    (One  Part)    (World-Prizma)  — 

R-1349. 
Here   Comes   the    Bride    (Paramount) — Jan.    19; 

A-948;    R-674. 
Hidden  Chart,  The   (No.  8  of  The  Terror  of  the 

Range)     (2   parts)     (Pathe-Diando)— Feb.    9. 
Hidden    Truth    (Select)— Feb.    A-544  :    R-075. 
High   and   Hungry   1   part)    (Exhibitors   Mutual- 

Rothacker)— C-24C. 
.Highest    Trump,    The    (Vitagraph) — Feb.    3;    A- 
.    808;    R-674. 
His  Body  for  Rent   (1  part)    (Universal-Star)  — 

Feb.    17;    C-1112. 
His    Musical    Sneeze    (2    parts)     (Fox-Sunshine- 

Lehrman)— Feb.  23;   C-1393. 
His  Parisian   Wife    (Famous  Players-Lasky- Art- 
craft)— Jan.  19;  A-G77;  R-G72. 
His  Wife's   Birthday    (1   part)    (Mutual-Strand) 

—March  16. 
History     in     Miniature    for    American    Museums 

(1   part)    (Universal)— Jan.   11;   R-342. 
Hit    or    Miss     (World)— March    24;     A.     &     R.- 

1099. 
Hittin,   the   Pike    (1    part)    (Exhibitors   Mutual- 

Rothacker )  — C-l  1 5. 
Home    Run    Bill    (1   part)    (Universal-Nestor)  — 

March  17. 
Homeward   Bound    (1    part)    (General   Film-Red  ' 

Cross)— C-l  15. 
Hoop-La    (Exhibitors    Mutual) — January;    A.    & 

It  -1703. 
Hoot   Mon  !    (1    part)     (Pathe-Rolin)— March   2; 

C-1246. 
Hop.   the   Bell   Hop    (2  parts)    (Universal-L-Ko) 

—Feb.  5. 
Hope    Chest.    The    (5    parts)     (Famous    Players- 

Lasky-Paramount) — Dec.     29;      A-Vol.      38- 

1558;   R-114;   C-246. 
Horizon   Hunters    (1   part)    (Educational-Bruce) 

—R-1349. 
How's   Your   Husband?      (1   part)       (Universal- 
Star)— Jan.   12. 
Hula  Hula  Cabaret,  The  (1  part)    (Fox-Mutt  and 

Jeff  Cartoon) — Jan.  19. 
Human  Ladder,  The   (No.  8  of  The  Lure  of  the 

Circus)      (2     parts)       (Universal-Special)  — 

Jan.  6:  C-247. 
Human    Shield,    The     (No.    5    of    The    Man    of 

Might)    (2  parts)    (Vitagraph). 
Humor   at   the   Front    (1    part)     (General   Film- 
American  Red  Cross). 
Hun's    Hell    Trap,    The    (No.    13   of    Wolves    of 

Kultur)    (2  parts)    (Pathe)   C-247. 
Hurled    Into    Space    (No.    12    of    The    Lightning 

Raider)      (2     parts)      (Pathe-Astra)— March 

23. 
Hustling    for   Health    (1    part)     (Pathe-Rolin)  — 

Feb.  2;   C-889. 


I'm  on  My  Way  (1  part)    (Pathe-Rolin) — March 

9;  C-1393. 
In  Alsace-Lorraine   (1  part)    (Pathe-French  Pic- 
torial)—C-947. 
In   for  Thirty  Days    (Metro)— Jan.  27;   A.   &  R. 

1109. 
In  the  Hollow  of  Her  Hand   (Select)— R-245. 
Indestructible  Wife,  The    (Select) — January;   A. 

&  R.-1393. 
Indian   Life    (1    part)     (Educational-Bruce). 
Indian   Love   Story,   An    (1   part)    (Educational- 
Bruce). 
Indoor    Golf;    Chilian    Drills   and   Thrills;    Coal 

Mining       (1       part)        (Paramount-Bray) — 

March  23. 
Ingenious    Sleeping    Bag,    An     (On    Split    Reel) 

(Paramount-Bray)    R-1349. 
Into    the   Trap    (No.    7    of    The    Man   of   Might) 

(2  parts)    (Vitagraph). 
I  Want  to  Be  a  Lady   (2  parts)    (Pathe)— Jan. 

5;   C-247. 
I   Want  to  Forget   (Fox-Standard)— Dec.   15;   A- 

Vol.  38-1252;   R-114;   C-246. 
It's    a    Bear    (Triangle) — March    16;    A.    &    R.- 

1529. 
It's    a  .Bird    (2    parts)     (Universal-L-Ko) — Jan. 

29;   C-1112. 


Jane  Goes  A-Wooing    (Paramount) — Jan.  5;  A- 

248:  R-:;sr. 
Japan   of   Today.   No.    1    (1    part)     (Pathe-Post) 

— R-48S;   C-38S. 
Japan   of   Today.    No.    2    (1   part)     (Pathe-Post) 

—Jan.    5;    C-540. 
Jazz    and    Jailbirds     (2    parts)     (Vitagraph-Blg 

V)— March    21. 
Jeanne  of   the   Gutter    (Metro) — March   31. 
Johnny    Get     Your    Gun     (Artcraft)— March    9; 

A  ft  R-183& 
Johnny-on-the-Spot   (Metro)— Feb.  17;   A.  &  R- 

i  2  a. 

Juggling   (1  part)    (Pathe)—  R-1349. 
K 

Kilauea     (1    part)     (World-Prizma) — C-247. 
Kitchen  Police    (1   part)    (Universal-Star) — Feb. 

3. 
Knockout,    The    (No.    16    of    The    Lure    of    the 

Circus)      (Universal-Special)      (2     parts) — > 

March  3. 


Lady    Bellhop's    Secret,    A    (2   parts)     (Fox-Sun- 
shine and  Lehrman) — Feb.  23. 
Lamb  and   the  Lion,  The   (Exhibitors-Mutual)  — 

March  :    A.    &    R.-1699. 
Land  of  Enchantment,  The   (1  part)    (Goldwyn- 

Ford   Weekly)— March   16. 
Land  of  the  Great  Spirit,  The   (1  part)    (World) 

— R-487. 
Landing    an    Heiress    (1    part)     (Fox-Mutt    and 

Jeff)— Feb.  2. 
Last    Trick,    The     (No.    18;    The    Lure    of    the 
Circus)      (Universal-Special)      (2     parts)  — 

March  17  ;  C-1532. 
Law  of  Nature  (7  parts)    (Arrow-D.  G.  Fischer) 

— R-G75. 
Law   That    Divides,    The    (W.    W.    Hodkinson)  — 

Jan.   20;   A-117 ;    R-Vol.   38-543;   C-Vol.   38- 

547. 
Lay    Off    (1    part)     (Universal-Star)— March    17. 
Leap   Through    Space,   The    (No.    2   of   The    Man 

of   Might)    (2  parts)    (Vitagraph)— R-940. 
Liberator,   The    (Harry    Raver)     (Maciste   Serial. 

Twelve  Episodes  of  2  parts  each). 
Life's  a   Funny   Proposition    (Mutual) — Jan.   12; 

A-249;    R-073;    C947. 
■  Life's    Greatest    Problem     (Independent    Sales-J. 

Stuart  Blackton)—  A-389. 
Light,     The     (Fox-Standard)— Jan.     12;     A-G78; 

R-526. 
Light     of     Victory,     The      (Universal-Special)  — 

March  17;   A.   &   R.-1387. 
Lightning  Raider,  The  (No.  1,  The  Ebony  Block) 
(3    parts)     (Pathe-Astra) — Jan.    5;     R-Vol. 

38-1380. 
Lightning  Raider,  The   (No.  2,  The  Counterplot) 
(2    parts)     (Pathe-Western) — Jan.    12;    R- 

Vol.  38-1380. 
Lightning     Raider,     The      (No.     3,     Underworld 

Terrors)     (2    parts)     (Pathe-Astra)    Jan.    19 

R-Vol.    38-13S0. 
Lightning    Raider,    The    (No.    4,    Through    Doors 

of  Steel)    (2  parts)    (Pathe-Astra)— Jan.  26  ; 

C-540. 
Lightning   Raider,   The    (No.  5,   The  Brass  Key) 

(2   parts)     (Pathe-Astra)— Feb.   2;    C-947. 
Lightning  Raider,  The    (No.  6,  The  Mystic  Box) 

(2  parts)    (Pathe-Astra)— Feb.  9;   C-947. 
Lightning  Raider.  The    (No.  7,   Meshes  of   Evil) 
(2   parts)     (Pathe-Astra)— Feb.    16;    C-1246. 
Lightning    Raider,    The     (No.    8,    The    Cave    of 

Dread)     (2    parts)     (Pathe-Astra)— Feb.    23; 

C-1246. 
Lightning  Raider,  The   (No.  9,  Falsely  Accused) 

(2  parts)    (Pathe-Astra)— March  2;   C-1532. 
Lightning  Raider,  The  (No.  10,  The  Baited  Trap) 

(Pathe-Astra)    (2  parts)— March  9;   C-1393. 
Lightning    Raider,    The    (No.    11,    The    Bars    of 

Death)    (2  parts)    (Pathe-Astra)— March  16; 

C-1842. 
Lightning    Raider,    The     (No.    12,    Hurled    Into 

Space)    (2  parts)    (Pathe-Astra) — March  23  ; 

C-1842. 
Lightning  Raider,  The  (No.  13,  The  White  Roses) 

(2  parts)    (Pathe-Astra)— March  20;  C-1842. 
Lion  and  the  Mouse,  The   (6  parts)    (Vitagraph) 

—Feb.  24  ;   A.   &  R.-1082. 
Lion    Tamer,    The    (1    part)     (Fox-Mutt   &   Jeff) 

— Jan.  5. 
Lions    and    Ladies    (2    parts)     (Universal-L-Ko) 

,      —Feb.   26;    C-1246. 
Little    Comrade     (Famous    Players-Lasky-Para- 

mount) — March   30. 
Little   High   Horse,   The    (1   part)    (Educational- 
Bruce). 
Little     Intruder,     The     (World) — April     7. 
Little     Miss     Hoover     (Famous     Players-Lasky- 

Paramount)—  Dec.    29;    A-119 ;    R-Vol.    38- 

1553;   C-Vol.  38-1555. 
Little  Orphant  Annie   (6  parts)    (Pioneer  Film) 

A-249;    R-Vol.   38-1246;    C-Vol.    38-1251. 
Little   Rowdy,  The    (Triangle)— March  23 ;   A.  & 

R.-1097. 
Little   White  Savage,  The    (Bluebird)— Feb.   24; 

A.   &    R.-1244. 
Little  Women    (William  A.   Brady) — Jan.  5;   A- 

391  ;  R-Vol.  38-856  ;  C-Vol.  3S-988. 
Living     Catapult,     The     (No.     14    of     The     Man 

of    Might)     (2    parts)     (Vitagraph). 
Lizzie's  Waterloo   (1  part)    (Universal-Nestor)  — 

March   .".1. 
London  Plays  Ball   (Paramount-Burton  Holmes) 

—Feb.  28. 
Long  Lane's  Turning    (Mutual) — Feb.,  A.   &   R.- 

1386 
Look    Out    Below    (Pathe-Rolin) — March    16,    C- 

1582. 
Love     (Paramount-Arbuckle)     (2    parts) — March 

2. 
Love   and   Lather    (2   parts)     (Vitagraph-Big  V) 

—Fob.   .;;    (-1112. 
Love  and   the   Law    (ti  parts)    (Wm.   L.   Sherry) 

—March  2. 
Love  Auction.  The   (5  parts)    (Fox  Excel) — Feb. 

9;    A.    &    R.—  Hi  IS. 
Lovo    Defender.    The    (World) — March    31 ;    A   ft 

R-1838. 
Love    Hunger,    The     (W.    W.    Hodkinson) — Feb. 

24  ;    A.    &    R.-1391. 
Love    in     a     Hurry     (World)— Jan.     13;     A-391  ; 

11--217, 
Love's    Young    Scream    (1    part)     (Pathe-Rolin) 

—Jan.    19;    C-540. 
Lovely  Lucerne    (1   part)    (Wm.  L.   Sherry-Burl- 

ingham)— R-902. 
Luck  and  Pluck    (Fox-Victory) — Feb.   2;   A-079  ; 

R-946 


Lure  of  Alaska,  The   (1  part)    (World-Prizma)  — 

R-1349. 
Lure  of  the  Circus,  The  (No.  8,  The  Human  Lad- 
der)   (2  parts)    (Universal-Special) — Jan.  6: 

C-247. 
Lure    of    the    Circus,    The    (No.    9,    The    Flying 

Loop)     (2    parts)     (Universal-Special) — Jan. 

13;   C-540. 
Lure   of    the    Circus,    The    (No.    10,    A    Shot   for 

Lifel     (2    parts)     (Universal-Special) — Jan. 

20;  C-540. 
Lure  of  the  Circus,  The    (No.   11,  The  Dagger) 

(2    parts)     (Universal-Special) — Jan.    27. 
Lure  of  the  Circus,  The   (No.  12.  A  Strange  Es- 
cape)    (2    parts)     (Universal-Special) — Feb. 

3. 
Lure   of   the    Circus,    The    (No.   13,   The    Plunge 

for   Life)     (2    parts)     (Universal    Special)  — 

Feb.  10. 
Lure   of    the    Circus,    The    (No.    14,    Flames)     (2 

parts)      (Universal-Special) — Feb.     17. 
Lure    of    the    Circus,    The    (No.    15,    The    Stolen 

Record)    (2  parts)    Universal-Special) — Feb. 

24. 
Lure   of   the    Circus,   The    (No.    16,    The   Knock- 
out)    (2    parts)     (Universal-Special) — March 

3. 
Lure  of  the   Circus.   The    (No.   17,   A   Race  With 

Time)       (2      parts)        (Universal-Special) — 

March  10;  C-1532. 
Lure  of  the  Circus,  The  (No.  18,  The  Last  Trick) 

(2    parts)     (Universal-Special) — March    17; 

C-1532. 

M 

-  Made  in   America   No.   1    (1   part)    (W.  W.  Hod- 

kinson-Miller)— Feb.  17  ;  A.  &  R.-1082. 
Made  in  America    (1    part)    (No.  2,  Nine  Million 

Answer)     (W.    W.    Hodkinson-Miller) — Feb. 

23:   A.  &   R.-10S2. 
Made  in  America   (1   part)    (No.  3,  The  Rookie) 

(W.     W.     Hodkinson-Miller)— March    2;    A. 

&    R.-1082. 
Made  in  America   (1  part)    (No.  4,  Victory  Army 

in   the   Making)    (W.    W.    Hodkinson-Miller) 

—March  9 ;   A.   &   R.-1082. 
Made  in  America   (1  parti    (No.  5.  Building  the 

Soldier)    (W.   W.   Hodkinson-Miller)— March 

16;   A.  &  R.-1082. 
Made   in    America    (1   part)    (No.    6,   The  Hated 

K.    P.)     (W.    W.    Hodkinson-Miller)— March 

23;   A.   &  R.-1082. 
Made  in   America    (1  part)    (No.  7,  Overseas  to 

Victory)    (W.   W.  Hodkinson-Miller) — March 

30:   A.  &   R.-1082. 
Made   in   America    (1   part)    (No.   8;   Forward — 

Always    Forward)     (W.    W.    Hodkinson-Mil- 
ler)—April   6;    A.    &   R.-1082. 
Maggie     Pepper     (Famous     Players-Lasky-Para- 

mount)— Feb.    23;    A.    &    R.-1110. 
Maids,  More  Maids  and  Mermaids  (1  part)   (Out- 
ing-Chester)— March. 
Man     and     His     Money,     A      (Goldwyn-Star)  — 

March    16.  • 

Man    Hunter,    The    (6    parts)     (Fox) — Feb.    23; 

A.   &    R.-1384. 
Man   in   the  Open,  A   (6  parts)    (United  Picture 

Theatres)— A.    &   R.-941. 
Man    of    Might,    The    (No.    1.    The    Riven    Flag) 

(2  parts)    (Vitagraph)— R-946. 
Man    of   Might,   The    (No.   2,   The   Leap  Through 

Space)     (2   parts)     (Vitagraph)— R-946. 
Man  of  Might,  The  (No.  3,  The  Creeping  Death) 

(2  parts)    (Vitagraph)— R-946. 
Man  of  Might,  The   (No.  4,  The  Gripping  Hand) 

(2  parts)    (Vitagraph)— C-1246. 
Man  of  Might,  The    (No.  5,  The  Human  Shield) 

(2   parts!     (Vitagraph). 
Man  of  Might,  The    (No.  6,  The  Height  of  Tor- 
ment)   (2   parts)    (Vitagraph). 
Man   of   Might.   The    (No.   7,   Into  the  Trap)    (2 

parts)    (Vitagraph). 
Man  of  Might,  The   (No.  8,  The  One  Chance)    (2 

parts)     (Vitagraph). 
Man  of  Might,  The  (No.  9,  The  Crashing  Horror) 

(2    parts)     (Vitagraph). 
Man    of    Might,    The    (No.    10,    Double   Crossed) 

2   parts)    (Vitagraph). 
Man  of  Might,  The   (No.  11,  The  Ship  of  Dread) 

(2  parts)    (Vitagraph). 
Man    of    Might,    The    (No.    12,    Volcano's    Prey, 

The)   (2  parts)   (Vitagraph). 
Man  of  Might.  Tne    (No.   13,  The  Flood  of  Des- 
pair)   (2   parts)    (Vitagraph). 
Man    of    Might.    The    (No.    14.    The   Living   Cat- 
apult)    (2    parts)     (Vitagraph). 
Man    of    Might.    The    (No.    15,    The    Rescue)     (2 

parts)    (Vitagraph). 
Mandarin's   Gold    (World)— Feb.   10;    A-806 ;   R- 

805. 
Maori  Romance,  A   (1  part)    (Mutual-Rothaeker) 

—Dec.   8  ;    C-240. 
Marriage  for  Convenience   (Wm.  L.  Sherry) — A. 

&■    R.-1244. 
Marriage    Price.    The     (Famous    Players-Lasky- 

Artcraft)— March   9;   A   &    R-1838. 
Marry    My    Wife     (1    part)     (Universal-Star)  — 

Jan.    27. 
Marrying  Molly  (1  part)    (Christie) — March. 
Master    of    Music.    A    (2    parts)     (Goldwyn-Cap- 

itol)— Feb.   23. 
Men    Met    in    the    Mountains    (1    part)     (Educa- 
tional-Bruce). 
Meshes  of  Evil   (No.  7  of  The  Lightning  Raider  I 

(2  parts)    (Pathe-Astra)— Feb.  16;  C-1246. 


1860 


THE     MOVING     PICTURE    WORLD 


March  29,  1919 


Mickey   (8  parts)    (W.  H.   Productions)— A-389 ; 

R-Vol.  37-880;  C-Vol.  37-884. 
Midnight    Patrol,    The    (Select) — February. 
Midnight    Raid,    The    (No.    4,    of    Terror   of    the 

Range)    (2  parts)    (Pathe-Diando)— Feb.  23. 
Midnight    Romance,    A    (First    National) — A.    & 

R.-1C96. 
Midnight   Stage,  The    (Pathe)— April  C;   A-303 ; 

R-244. 
Millionaire   Pirate,   The    (Bluebird) — Feb.   10. 
Mr.   Rameau    (Infidelity)    (Fox) — Feb.  2;   R-G79. 
Mrs.     Wiggs    of    the     Cabbage    Patch     (Famous 

Players-Lasky-Paramount) — Feb.     9 ;     A.     & 

R.— 1242. 
Misb  Dulcie  from  Dixie   (Vitagraph) — March  24; 

A.    &    R.-1701. 
Mixed   Nuts    (1   part)     (Universal-Nestor)— Jan. 

13. 
Mixed    Tales     (1    part)     (Universal-Star) — Feb. 

24;    C-805. 
Mixed  Wives    (1  part)    (Universal-Nestor) — Feb. 

10;   C-1246. 
Molly    of    the    Follies     (Pathe-American) — Feb. 

16;  A-949;   R-805. 
Moral    Deadline,    The    (5    parts)     (World) — Feb. 

24:   A.  &   R.-1081. 
Most   Popular  Girl    in  the  World,  The    (1  part) 

(Paramount-Bray) — R-1647. 
Movie  i^ueen,   The    (1  part)    (Universal-Nestor) 

—Feb.  24. 
Mystic  Box,  The   (No.  6  of  The  Lightning  Raid- 
er)  (2  parts)    (Pathe-Astra)—  Feb.  9;  C-947. 

N 

Nature  Girl,  The    (Bluebird) — Jan.  6;   A-678. 

Never  Say  Quit  (Fox-Victory) — March  16;  A  & 
R-1839. 

Never  Too  Old  (2  parts)  Paramount-Mack  Sen- 
nett)— R-673. 

New   Breakfast   Food,   The   (2   parts)     (Goldwyn- 
Capitol) — March  9. 
k'New    Faces    for    Old    (1    part)     (General    Film- 
American   Red   Cross) — R-341  ;   C-115. 

New  Screen  Magazine  No.  1  (1  part)  (Uni- 
versal)— Feb.   21. 

New  Screen  Magazine  No.  2  (1  part)  (Uni- 
versal)—Feb.  28. 

New  Screen  Magazine  No.  3  (1  part)  (Uni- 
versal)— March  7. 

New  Screen  Magazine  No.  4  (1  part)  (Uni- 
versal)— March  12. 

New  Screen  Magazine  No.  5  (1  part)  (  Uni- 
versal)— March   19. 

New  Screen  Magazine  No.  6  (1  part)  (Uni- 
versal)— March    26. 

Next  Aisle  Over  (1  part)  (Pathe-Rolin)  — 
March  30. 

Nine  Million  Answer  (1  part)  (No.  2  of  Made 
in  America)  (W.  W.  Hodkinson-Miller)  — 
Feb.   23;    A    &    R.-1082. 

No  Man's  Land  (1  part)  (Exhibitors-Mutual- 
Strand) — Jan.   19. 


Oh,  Baby   (1   part)    (Christie) — February. 

Oh!    Ethel     (1    part)     (Universal-Star) — March 

3. 
Oh,    Johnny    (Goldwyn-Bennison) — Dec.    22;    A- 

118 ;    R-673. 
Oh !    What   a   Knight    (2   parts)     (Fox-Sunshine 

and  Lehrman) — Jan.  20;  C-805. 
Oh!  What  a  Night   (I  part)    (Christie) — March. 
Old     Maid's    Baby     (Mutual-Strand)— Feb.     23; 

A  &   R-943. 
On   the   Fire    (1   part)    (Pathe-Rolin)— Feb.   23; 

C-1246. 
One  Chance,  The   (No.  8  of  The  Man  of  Might) 

(2  parts)    (Vitagraph). 
One  Every  Minute  (2  parts)    (Paramount-Flagg) 

—Feb.  3. 
Only   a   Janitor    (1    part)     (Universal-Nestor)  — 

Jan.  20. 
Our     Teddy     (First     National) — See     "Fighting 

Roosevelts." 
Out  and  In  Again   (1  part)    (Fox-Mutt  and  Jeff) 

—March  23. 
Out  of   the   Fog    (7   parts)    (Metro-Nazimova)  — 

A   &   R-1080. 
Out    of    the    Shadow     (Famous    Players-Lasky- 
Paramount)— Jan.  5;   A-394  ;   R-526. 
Out   Wyoming   Way    (1  part)    (Mutual-Outdoor) 

—Feb.  16. 
Outlaw's     Sacrifice,     The     (2     parts)      (Capital 

Film). 
Overseas   to   Victory    (1   part)     (No.   7   of   Made 

in    America)     (W.    W.    Hodkinson-Miller)  — 

Mar.   30— A  &   R-1082. 


Paid  in  Full  (Famous  Players-Lasky-Para- 
mount)— Feb.  23;  A  &  R-1388. 

Pale  Pack  Train,  The  (1  part)  (Educational- 
Bruce). 

Panther  Woman,  The  (5  parts)  (First  National) 
—Nov.   25;    A-390. 

Partners  Three  (Famous  Players-Paramount)  — 
March  23. 

Pathe  News  No.  2  (1  part)  (Pathe) — Dec.  29; 
C-247.      i 

Pathe   News  No.   3    (1   part)    (Pathe) — Dec.   29. 

Pathe  News  No.  4   (1  part)    (Pathe) — Jan.   5. 

Pathe  News  No.  5  (1  part)  (Pathe)— Jan.  5; 
R-1648. 

Pathe  News  No.  6   (1  part)    (Pathe)— Jan.  12. 

Pathe  News  No.  7   (1  part)    (Pathe) — Jan.  12. 


Pathe  News  No.  8   (1  part)    (Pathe)— Jan.  19. 

Pathe  News  No.  9  (1  part)    (Pathe) — Jan.  10. 

Pathe  News  No.  10  (1  part)    (Pathe)— Jan.  26. 

Pathe  News  No.  11   (1   part)    (Pathe)— Jan.  26. 

Pathe  News  No.  12   (1  part)    (Pathe) — Feb.  2 

Pathe  News  No.  13  (1  parf)    (Pathe)— Feb.  2. 

Pathe  News  No.  14  (1  part)    (Pathe)— Feb.  9. 

Pathe  News  No.  15  (1  part)    (Pathe) — Feb.  9. 

Pathe  News  No.  30  (1  part)    (Pathe)— Feb.  16. 

Pathe  News  No.  17  (1  part)    (Pathe)— Feb.  16. 

Pathe  News  No.  18  (1  part)    (Pathe)— Feb.  23. 

Pathe  News  No.  19  (1  part)    (Pathe)— Feb.  23. 

Pathe  News  No.  20   (1  part)    (Pathe) — Mar.  2. 

Pathe  News  No.  21   (1   part)    (Pathe) — Mar.  2. 

Pathe  News  No.  22   (1  part)    (Pathe) — Mar.  9. 

Pathe  News  No.  23  (1  part)    (Pathe) — Mar.  9. 

Pathe  News  No.  24   (1  part)    (Pathe)— Mar.  16. 

Pathe  News  No.  25   (1  part)    (Pathe)— Mar.  16. 

Pathe  News  No.  26   (1  part)    (Pathe)— Mar.  23. 

Pathe  News  No.  27   (1  part)    (Pathe)— Mar.  23. 

Pathe  News  No.  28   (1  part)    (Pathe)— Mar.  30. 

Patne  News  No.  29   (1  part)    (Pathe)— Mar.  30. 

Pathe  Review  No.  1   (1  part)    (Pathe) — Jan.  19. 

Pathe  Review  No.  2  (1  part)    (Pathe) — Feb.  2. 

Pathe  Review  No.  3  (1  part)    (Pathe)— Feb.  16. 

Peggy  Does  Her  Darndest  (Metro) — Feb.  24;  A 
&   R-1243. 

Pen    Vulture,   The    (Kremer-Shorty   Hamilton). 

Peppy  Polly  (Famous  Players-Lasky-Para- 
mount) — March    30. 

Phosgene  Bullet,  The  (No.  1  of  The  Carter  Case) 
(2  pa.ts*  (Oliver  Films)— March  17 ;  A  & 
Ri702. 

Photoplay  Magazine  Screen  Supplement  No.  1 
(1  part)    (Educational)   C-540 ;   R-1350. 

Picturesque    Japan    (1    part)     (Pathe) — R-1349. 

Plunge  for  Life,  The  (No.  13  of  The  Lure  of 
the  Circus)  (2  parts)  (Universal-Special) 
—Feb.   10. 

Pool  of  Mystery,  The  (No.  1  of  The  Red  Glove) 
(2  parts)  (Universal-Special) — Feb.  17;  R- 
946;   C-1112. 

Poor  Boob,  The  (Famous  Players-Lasky) — March 
9. 

Poor  Prune,  A  (1  part)  (Universal-Nestor)  — 
March   3;    C-1532. 

Poor  Rich  Man,  A  (Metro) — Dec.  23;  A- Vol. 
38-1386;  R-114 ;   C-247. 

Potum  of  Swat,  The  (2  parts)  (Goldwyn-Cap- 
itol)—  March  23. 

Pousse  Cafe,  The  (1  part)  (  Fox-Mutt  &  Jeff)  — 
Feb.   25  ;   C-1842. 

President  Wilson  Abroad  (1  part)  (Gen.  Film- 
American  Red  Cross) — R-1350. 

Prisoner  for  Life,  A  (2  parts)  (Universal-West- 
ern)— March   22. 

Probation  Wife,  The  (Select) — March  ;  A  &  R- 
1704. 

Prodigial    Liar,    The    (Exhibitors-Mutual) — Feb- 
ruary ;  A  &  R-1241. 
•  Profiteer,   The    (6   parts)    (Arrow   Film) — R-386. 

Prowlers  of  the  Night  (No.  1  of  The  Terror  of 
the  Range)  (2  parts)  (Pathe-Diando) — Feb. 
2. 

Puddin'  Head  Wilson  (Famous  Players-Lasky- 
Success) — Feb.   16. 

Pullman  Porter,  The  (2  parts)  (Famous  Play- 
ers-Lasky-Arbuckle) — Feb.  16. 

Puppy  Love  (Famous  Players-Lasky-Paramount) 
March   2,   A  &   R-1703. 

Put  Up  Your  Hands  (Pathe-American) — A  & 
R-1387. 

Q 

Quickning  Flame,   The    (World)— April   21. 


Race    with    Time    (No.    17    of    The   Lure   of    the 

Circus)      (2     parts)      (Universal-Special)  — 

March  10;  C-1532. 
Racing    Strain,    The    (Goldwyn-Star) — Dec.    22; 

A-119. 
Ragtime    Romance,    A    (2    parts)     (Universal-L- 

Ko)— March  5;  C-1393. 
Raiders    of    the    Range     (2    parts)     (Universal- 
Western)— Feb.  22. 
Railroader,   The    (Triangle)— March  9;   A  &   R- 

1705. 
Railroad  Raiders   (2  parts)    (Capital  Film). 
Ranger,  The    (Kremer-Shorty  Hamilton). 
Rebellous  Bride,  The  (Fox) — March  23;  A  &  R- 

1837. 
Rebuilding    Broken    Bodies     (1    part)     (General 

Film-Am.   Red   Cross) — R-341. 
Reclaimed    (Alpha)— A.  &  R-1390. 
Red  Blood  and  Yellow   (William  L.  Sherry). 
Red   Glove,   The    (No.    1,   The   Pool   of   Mystery) 

(2    parts)     (Universal-Special) — March    17; 

R-946;   C-1112. 
Red  Glove,   The    (No.   2,   Claws  of   the  Vulture) 

(2    parts)     (Universal-Special) — March    24; 

C-1842. 
Red   Glove,  The  (No.  3,  The  Vulture's  Vengeance) 

<°    parts)     (Universal-Special) — March    ^  ; 

C-1842. 
Red   Glove,    The,   No.   4    (Universal    Special)    (2 

parts)— April   7;    C-1842. 
Regeneration,   The    (Fox)— Jan.   12;   A-390. 
Rescue,  The    (No.  15,  of  The  Man  of  Might)    (2 

parts)    (Vitagraph). 
Restless    Souls    (6    parts)     (Triangle) — Feb.    2; 

R-671;   A-949. 
Restless     Three,     The     (1     part)     (Educational- 
Bruce). 
Reward   of   Patriotism,   The    (No.    15,   of   Wolves 

of  Kultur)    (2  parts)    (Pathe)— C-388. 


Riding  Wild  (2  parts)  (Universal-Western)  — 
March  1. 

Rip  and  Stitch — Tailors  (2  parts)  (Paramount- 
Mack    Sennett) — Feb.   0. 

Riven  Flag,  The  (No.  1,  of  The  Man  of  Might) 
(2  parts)    (Vitagraph)— R-946. 

River  Gray  ana  the  River  Green,  The  (1  part) 
(Educational -Bruce). 

Riviera  of  Lake  Leman,  The  (1  part)  (William 
L.    Sherry-Burlingham) — R-902. 

Romance  and  Arabella  (Select)— Feb.  ;  A  &  R- 
943. 

Romance  and  Rings  (2  parts)  (Paramount- 
Drew)— Feb.    2;    R-672. 

Romance  of  Happy  Valley,  The  (Famous 
Players-Lasky-Artcraft) — Jan.  26;  A-542; 
R-S_±. 
-•Romance  of  the  Air,  A  (Independent  Sales- 
Crest)  —  A-546 ;  R-Vol.  38-856;  C-Vol. 
38-988. 

Rookie,  The  (No.  3,  of  Made  in  America)  (1 
part)  (W.  W.  Hodkinson-Miller)— March  2; 
A.  &  R.-1082. 

Roped  (6  parts)  (Universal-Special) — Jan.  27; 
A-543;  R-245. 

Rosalind  at  Red  Gate  (3  parts)  (Universal- 
Special)— Jan.  11;  C-1112. 

Rose  of  the  Rancho  (Famous  Players-Lasky- 
Success) — March   23. 

Ronghneck,  The  (World)— Feb.  3;  R-673;  a- 
809. 

Rough  Stuff  (1  part)  (Goldwyn-Ford-Educa- 
tional)— Feb.  24. 

Ruling  Passions  (Select-Schomer) — Dec;  A-546; 
R-Vol.  38-273;  R-Vol.  38-1551;  C-Vol.  38- 
277. 

Run  to  Earth  (No.  7,  of  The  Terror  of  the 
Range)  (2  parts)  (Pathe-Diando) — March 
16. 

Running  Wild   (2  parts)    (Capital  Film). 

Russia  a  World  Problem  (1  part)  (General 
Film-Am.  Red  Cross). 

Russia  Dissected  (1  part)  (General  Film-Am. 
Red  Cross). 

S 

St.  Dustan's  Happy  Blind  (1  part)   (Paramount- 
Burton  Holmes) — Feb.  9. 
Salome   (8  parts)    (Fox)— A-389;  R-Vol.  38-369; 

C-Vol.  38-547. 
Salvation  Sue  (1  part)    (Christie)— Feb ;  R-1701. 
Sammy.  A,  in  Siberia   (1  part)    (Pathe-Rolin) — 

April  6;   C-18^2. 
Sandy    Burke    of    the    U-Bar-U    (Goldwyn-Betz- 

wood)— A   &   R-942. 
Satan,  Junior   (Metro) — March  3  ;  A.  &  R.-1526. 
Satan  on   Earth    (2  parts)    (Gaumont  Co.). 
Scamps   and    Scandal    (2   parts)    (Vitagraph-Big 

V)— Feb.   17. 
Sear,   The    (World) — April  14. 
Scarlet  Shadow,  The    (6  parts)    (Universal) — A. 

&  R.-1244. 
Scarlet  Trail,  The  (B.  S.  Moss-G.  &  L.  Features) 

— R-246. 
Scenes    at   Versailles    (1    part)     (Educational) — 

R-342. 
Screen  Magazine  No.  100  (1  part)    (Universal) — 

Jan.  11. 
Screen  Magazine  No.  101  (1  part)    (Universal) — 

Jan.   18. 
Screen  Magazine  No.  102  (1  part)    (Universal)  — 

Jan.  24. 
Screen  Magazine  No.  103  (1  part)   (Universal) — 

Jan.  31. 
Screen  Magazine  No.  104  (1  part)   (Universal) — 

Feb.  7. 
Screen  i.iagazine  No.  105  (1  part)    (Universal) — 

Feb.   14. 
Screen  Telegram  No.  78   (1  part)    (Universal) — 

Jan.  9. 
Screen  Telegram  No.  79   (1  part)    (Universal) — 

Jan.  16. 
Screen   Telegram  No.   4    (1  part)    (Universal)  — 

Jan.  22. 
Screen   Telegram  No.   5    (1   part)    (Universal)  — 

Jan.   30. 
Screen   Telegram   No.  6    (1  part)    (Universal)  — 

Feb.   5. 
Screen   Telegram  No.  7    (1  part)    (Universal) — 

Feb.  13. 
Screen   Telegram  No.   8   (1  part)    (Universal) — 

Feb.  20. 
Screen   Telegram   No.   9    (1   part)    (Universal) — 

Feb.  26. 
Screen  Telegram  No.  10  (  1  part)    (Universal) — 

March  5. 
Screen  Telegram  No.  12   (1  part)    (Universal) — 

March  19. 
Sculptures  in  Sugar  (on  split  reel)    (Paramount- 
Bray)— R-902. 
Sea    Flower,    The    (Bluebird) — Dec.    23;    A-117 ; 

R-Vol.  38-1552;   C-Vol.  38-1554. 
Sealed   Envelope,   The    (Universal) — Feb.   10;   A. 

&  R.-1082. 
Secret     Garden,     The     Famous     Players-Lasky- 
Paramount)— Jan.  12;  A-248;  R-386. 
Secret  Marriage    (Triangle) — Feb.  9. 
Secret  Service  Dan    (2  parts)    (Capital  Film). 
Serpent,  The  (Fox)— Jan.  5;  A-389;  R-672. 
Shadows     (6    parts)     (Goldwyn-Star) — Jan    26 ; 

A-678;    R-1080. 
Shadows  of   Suspicion    (Screen   Classics,   Inc.)  — 

A.  &  R.-944. 
Shanghai   (1  part)    (Pathe-Post)— -Jan.  12. 
Sne  Hired   a  Husband    (Bluebird) — Dec.   16;   A- 

119;    R-Vol.   38-1382;   C-Vol.  38-1554. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1861 


She   "Wasn't  Hungry,   But    (1   part)    (Universal- 
Nestor) — Jan.  li. 
Ship   of    Dread,    The    (No.    11,    of    The    Man    of 

Might)    (2  parts)    (Vitagraph). 
Shot    for   Life,    A    (No.    10,   of   The   Lure   of   the 

Circus)      (2     parts)      (Universal-Special)  — 

Jan.   20:   C-540. 
Sign  of  the  Cross,  The  (Famous  Players-Lasky) 

— Jan.   12  :   A-543. 
Silent    Strength     (Vitagraph) — Feb.    17;     A.    & 

R-944. 
Silent   King,  The    (Famous  Players-Lasky-Para- 

mount) — Jan.  12;  A-541  ;  R-385. 
Silk-Lined    Burglar,    A     (C    parts)     (Universal- 
Special)— March  31;  A.  &  R.-1G!)7. 
Silver  Girl.  The  (Pathe) — A.  &  R.-1705. 
Simple     Experiments     in     Electricity     (1     part) 

(Pathe)— R- 1340. 
Singapore   (1  part)    (Pathe-Post) — C-247. 
Sing,    Rosa,    Sing    (1    part)     (Universal-Star)  — 

Jan.  20. 
Siren's    Song,    The     (Fox-Standard) — Feb.    23; 

A-3ill. 
Sis    Hopkins     (Goldwyn-Star) — Feb.    9;    A.    & 

R-1525. 
Skyland,    a    Tale    of    the    Northwest     (1    part) 

(World-Prizma). 
Smell  of   the   Yukon,   The    (1  part)    (Universal- 
Star)— March   24. 
Smiles   (Fox-Excel)— Feb.  23 ;  A.  &  R.-1289. 
Snail,  The    (Kremer-Shorty  Hamilton). 
Soapsuds    and    Sapheads    (2   parts)     (Vitagraph- 

Big  V)— Feb.  10. 
Soft    Tenderfoot,    A    (Fox-Sunshine    and    Lehr- 

man)— Feb.   23. 
Sold    (Famous    Players-Lasky-Success) — March 

30. 
Some  Mother    (Exhibitors  Mutual-Strand) — Jan. 

12. 
Son  of  a  Gun  (William  L.  Sherry). 
Soul  Adrift,  A    (Leonce  Perret). 
Soul  of  Broadway,  The   (Fox) — Feb.  9;  A-677. 
Speedy  Meade   (Goldwyn-Bennison). 
Spender.    The    (Metro)— Jan.    6;    A-118 ;    R-Vol. 

38-1554  ;  C-Vol.  38-1555. 
Spoilers,   The    (Film    Market-Selig-Reissue). 
Spotlight  Sadie   (Goldwyn-Star) — March  30. 
Spreading  Evil,  The  (7  parts')    (James  Keane)  — 

A-120;   R-Vol.  38-087;  C-Vol.  38-088. 
Square  Gambler,  The    (2  parts)    (Capital  Film). 
Stars  of  Glory   (Pathe-Leonce  Perret). 
Stolen  Record,  The   (No.   15  of  The  Lure  of  the 

Circus)      (Universal-Special)      (2     parts)  — 

Feb.  24. 
Story   of   the   Orange,    The    (1   part)     (Pathe)  — 

Feb.  9. 
Story    of    Steel,    The    (1    part)     (Goldwyn-Ford 

Weekly) — March  9. 
Strange  Escape,   A   (No.   12  of  The  Lure  of  the 

Circus)      (Universal-Special)      (2     parts)  — 

Feb.  24. 
Struck  by  Lightning  (2  parts)   (Capital  Film). 
Sue  of  the  South   (Bluebird) — Feb.  3. 
Sure-Shot    Morgan    (2    parts)     (Universal-West- 
ern)— Feb.  1. 
Suspense  (Independent  Sales-Reicher). 


tangled  Tales  (No.  6  of  The  Terror  of  the 
Range)    (2  parts')    (Pathe-Diando) — March  9. 

Tapering  Fingers  (2  parts)  (Universal-West- 
ern)—Feb.  15  :  C-1246. 

Taste  of  Life,  A   (Bluebird) — March  3. 

Tedd"   Birds   (Outing   Chester) — March. 

Teetotalers  and  Totem  Poles  (1  part)  (Exhibit- 
ors   Mutual-Rothacker)— C-246. 

Tempest  and  Sunshine   (J.  Frank  Hatch). 

Temptation  (Paramount — Reissue) — March  2. 

Terror  of  the  Air,  The  (No.  3  of  The  Carter 
Case)  (2  parts)  (Oliver  Film) — March  17; 
A  &  R-1702. 

Terror  of  the  Range.  The  (No.  1,  Prowlers  of 
the  Night)  (2  parts)  (Pathe-Diando)— Feb. 
2. 

Terror  of  the  Range,  The  (No.  2,  The  Hidden 
Chart)    (2  parts)    (Pathe-Ddando) — Feb.  9. 

Terror  of  the  Range,  The  (No.  3,  The  Chasm  of 
Fear)    (2  parts)   (Pathe-Diando)— Feb.  16. 

Terror  of  the  Range,  The  (No.  4.  The  Midnight 
Raid)    (2  parts)    (Pathe-Diando)— Feb.  23. 

Terror  of  the  Range,  The  (No.  5.  A  Threat  from 
the  Past)  (2  parts)  (Pathe-Diando) — March 
2. 

Terror  of  the  Range,  The  (No.  6.  Tangled  Tales) 
(2  parts)    (Pathe-Diando) — March  9. 

Terror  of  the  Range,  The  (No.  7,  Run  to  Earth) 
(2  parts)    (Pathe-Diando) — March  16. 

That's  Good   (Metro)— March  24. 


Them    Eyes    (1    part)     (Universal-Nestor) — Feb. 

17. 
They    Did   and   They   Didn't    (1    part)     (Mutaal- 

Strand)— C-3S8. 
Thirteenth  Chair  (Acme  Pictures). 
Threat  from  the  Past,  A   (No.  5,  The  Terror  of 

the     Range)      (2     parts)      (Pathe-Diando)  — 

March  2. 
Three   Men  and  a  Girl    (Famous  Players-Lasky- 

Paramount) — March  30. 
Trick     of     Fate,     A      (Exhibitors-Mutual) — Feb- 
ruary ;   A  &  R-10S0. 
Through   Doors  of  Sieel   (No.  4  of  The  Lightning 

Raider)    (2   parts)    (Pathe-Astra) — Jan.  25; 

C-540. 
Through  the  Storm   (2  parts)    (Capital  Film). 
Todd  of  the  Times   (Pathe)— Feb.  9;   A-800 ;  R- 

674. 
Tongues   of   Flame    (Bluebird) — Dec.  2;   A-390. 
Toton   (Triangle)— March   30  ;   A  &  R-1839. 
Toto's    Troubles     (1    part)     (Pathe-Rolin)— Feb. 

16. 
Traps  and  Tangles  (2  parts)    (Vitagraph-Big  V) 

—Jan.  20. 
Traveling     Salesman,     The     (Paramount) — Jan. 

5;  A-543. 
Treat  'Em  Rough   (5  parts)    (Fox-Victory) — Jan. 

5;  A-116;  R-Vol.  38-1380;  C-Vol.  38-1383. 
Trip    to   Bird    Island    with    Prizma,    A    (1    part) 

(World-Prizma)—  R-002. 
Trip    to    the    Leeward    Islands     (on    split    reel) 

(Paramount-Bray) — R-342. 
Troop  Train,  The   (G  parts)    ( Wm.  L.  Sherry). 
Trutn    About   the   Liberty    Motor,   The    (1    part) 

(Goldwyn-Ford    Educational)— Jan.    20;    R- 

487  ;  C-540. 
Turn    in    the    Road,    The    (Exhibitors-Mutual)  — 

A  &  R-1841. 
Twilight    (6  parts)    (Wm.   L.   Sherry) — Feb.  24; 

A  &  R-1385. 
Two      Brides       (Famous      Players-Lasky-Para- 

mount)— Feb.  9  ;  A  &  R-1243. 

U 

Under  the  Top  (Famous  Players-Lasky-Para- 
mount)— Jan.  12;  A-248 ;  R-385. 

Under  Two  Flags  (Fox)— Jan.  26;  A-542. 

Underworld  Terrors,  The  (No.  3  of  The  Light- 
ning Raider)  (2  parts)  (Pathe-Astra) — Jan. 
19. 

Unknown  Quantity,  The  (Vitagraph) — April  14. 

Unpardonable  Sin,  The  (Harry  Garson). 

Unto  the  End  (Triangle)— Jan.  26. 

Up  the  Flue  (1  part)  (Universal-Star) — Feb.  10; 
C-947. 


Vacation    Land    (1    part)    (Mutual-Rothacker)  — 

Dec.  22;  R-341 ;  C-388. 
Vacuum  Room,  The   (No.  2  of  The  Carter  Case) 

(2  parts)    (Oliver  Film) — March  17  ;  A  &  it. 

1702. 
Vagabond  of  France,  A  (4  parts)    (Pathe) — Jan. 

26  ;  A-543  ;  R-387. 
Vengeance  of  Hate  (2  parts)   (Capital  Film). 
Venus     in     the     East     (Famous    Players-Lasky- 

Paramount)— Jan.  26  ;  A  &  R-940. 
Victory  Army  in  the  Making  (1   part)    (No.  4  of 

Made  in  America  (W.  W.  Hodkinson-Miller)  - 

—March  0  ;  A  &  R-1082. 
Virginian.    The    (Paramount-Success) — Dec.    29; 

A-118;  C-246. 
Virtuous   Wives    (First    National)— Dec   29;    A- 

244  ;   R-24*. 
Volcano's  Prey,  The  (No.  12,  The  Man  of  Might) 

2  parts  ^    (Vitagraph). 
Vulture's    Vengeance,    The    (No.    3    of    the    Red 

Glove)       (2      parts)       (Universal-Special) — 

March   28. 

W 

Wanderer  and  the  Whozitt,  The  (1  part)  (Edu- 
cational-Bruce). 

Wanted— $5,000     (1    part)      (Pathe-Rolin)— Jan. 
12;  C-247. 
•■Wanted     for     Murder     (5     parts)      (Independent 
Sales,   Harry  Rapf)    A-250;   R-Vol.  38-1382; 
C-Vol.  38-1555. 

War  Birds  (On  Split  Reel)  (Paramount-Bray) 
R-1349. 

War  Brides,  Our  Picturesque  Neighbors  and 
Cartoon  (1  part)  (Paramount-Bray) — Feb. 
9. 

War  Women  of  England,  The  (1  part)  (Para- 
mount-Burton  Holmes)— Feb.   16;   R-1349. 


Washington  Air  Patrol,  The  (1  part)  (Educa- 
tional-Bruce). 

Way  of  a  Maid,  The  (1  part)  (Mutual-Strand) 
— March  23. 

Way  of  a  Man  With  a  Maid,  The  (5  parts) 
Famous  Players-Lasky-Paramount) — Dec 
20;  A-Vol.  38-1300;  R-245 ;  C-240. 

Way  of  the  Strong,  The  (Metro) — March  17;  A 
&   R-1838. 

Welcome  Home  (1  part)  (Christie) — Feb. ;  R- 
1701. 

Western  Stuff  (1  part)  (Mutual-Outdoor) — Jan. 
26. 

What  Every  Woman  Wants  (Mutual) — Feb.; 
A  &   R-13S9. 

What  Is  a  Mexican?  (1  part)  (Educational- 
Bruce). 

What  Love  Forgives  (World) — Jan.  6;  A-116; 
R-114;C-247. 

What  Shall  We  Do  With  Him?  (World)— Feb. 
10. 

What  Uncle  Sam  Had  Up  His  Sleeve  (1  part) 
(Goldwyn-Ford    Weekly )— March    23. 

What  Uncle  Sam  Will  Do  for  Two  Cents  (1  part) 
(Ford-Educational)— Feb.  13;  R-487  ;  C-540. 

When  a  Girl  Loves  (Jewel)  (6  parts) — A  &  R 
1700. 

When  a  Man  Rides  Alone  (Pathe)  A-390 ;  R-115 
C-390. 

When  Men  Desire  (Fox-Standard) — March  9 
A    &    R-1607. 

Where  "The  Spirit  That  Won"  Was  Born  (1 
part)     (Ford-Educational) — Feb.    17. 

Where  the  West  Begins  (Pathe-American) — 
March  2;  A  &  R-1081. 

Whom  the  Gods  Would  Destroy   (McCauley). 

White    Roses,    The    (No.    13    of    The    Lightning 
Raider)      (2     parts)      (Pathe-Astra) — March 
30. 
-Why  uermany  Must  Pay  (Metro)  ;  A-676;  R-539. 

Who  Cares    (Select)— Jan.  A-542;  R-526. 

Who  Will  Marry  Me?  (Bluebird) — Jan.  27;  R- 
675. 

Wicked   Darling,  The    (6  parts)    (Universal-Spe- 
cial)—Feb.  24;  A  &  R-944. 
"Wife    or    Country    (Triangle) — Dec,    29;    A-251 ; 
R-115;   C-247. 

Wife  Breakers,  The  (1  part)  (Universal-Star) 
—March   29. 

Wildcat  of  Paris,  The  (6  parts)  (Universal- 
Special)— Jan.  2;  A-116;  R-Vol.  38-1552; 
C-Vol.  38-1556. 

Wild   Goose   Chase    (Triangle) — March  2. 

Wild  Honey  (6  parts)  (De  Luxe);  A-249 ;  R- 
Vol.  38-1381 ;  C-Vol.  38-1384. 

Winning  Girl,  The  (Famous  Players-Lasky- 
Paramount) — Feb.  23;  A  &  R-1527. 

Winter  Sports ;  The  Passing  on  the  Cannibal ; 
Theory  of  the  Long  Range  Shell  (1  part) 
(Paramount-Bray) — Feb.    2. 

Wishing  Ring  Man,  The  (Vitagraph) — March  10; 
A   &  R-1388. 

With  the  American  Y.  M.  C.  A.  in  London  (1 
part)    (Paramount-Burton   Holmes) — Feb.  2. 

With  the  Boy  Scouts  in  Camp  (1  part)  (Uni- 
versal) :  R-488. 

Wives  and  Other  Wives  (Pathe-American)  ;  A- 
251 ;  R-Vol.  38-1247  ;  C-Vol.  38-1250. 

Wolf    pnd    the    Teutons,    The    (1    part)    (Educa- 
tional-Bruce). 
■Wolves  of  Kultur  (No.  13,  The  Huns  Hell  Trap) 

(2    parts)     (Pathe)  ;    C-247. 
-Wolves  of   Kultur    (No.   14,   The   Code  of  Hate) 
(2  parts)    (Pathe-Westem)  ;  Jan.  12;  C-247. 
"Wolves  of  Kultur  (No.  15,  Reward  of  Patriotism, 
The  (Pathe)  ;  C-3S8. 

Woman  (Hiller  &  Wilk-Tourneur)  ;  A-392 ;  R- 
Vol.  38-601  ;  C-Vol.  38-760. 

Woman  of  the  Index,   The    (Goldwyn) — Feb.  23. 
Woman!  Woman!    (Fox);  A-809 ;   R-804. 

World  to  Live  In,  The  (Select)— Feb. ;  A  &  R- 
1385. 


Yankee   Doodle   in   Berlin   (Abrams-Sennett). 

You  Couldn't  Blame  Her  (1  part)  (Christie)— 
Feb;  R-1700. 

You  Never  Saw  Such  a  Girl  (Famous  Players- 
Lasky-Paramount) — Feb.  16;  A  &  R-1386. 


Zamboanea — General  Pershing's  Headquarters  in 
the  Philippines  (Paramount-Burton  Holmes) 
(1  part)— March  30. 


1862  THE     MOVING     PICTURE    WORLD  March  29,  1919 


Where  supreme  leader- 
ship is  established  you  always 

find  Envy  hard  at  work. 

The  reward  of  leadership 

is  widespread  recognition, 

which  we  thoroughly  enjoy. 

The  punishment,  fierce 

denial  and  detraction  — for  at 

the  leader  are  aimed   the   shafts   of 

the  envious. 

Those   capable   of   merely 

accomplishing  the    commonplace 

spitefully    wail    as    they    descend    to    the    level    of 
common  scolds. 

As    the    First    National    Exhibitors' 

Circuit    dominate    their    field,    so,    in    the    art    of 

developing  and  printing,  stands 


*fr* 


There  are  reasons- 
Come  and  see  them. 


March  29,  1919 


THE    MOVING    PICTURE    WORLD 


1863 


"Ten  Years  Ahead  of  Any- 
Other  Projector' 


1HEN  THE  NOW-FAMOUS  SIMPLEX  PROJECTOR  WAS  FIRST 
INTRODUCED  IN  1912,  THIS  REMARK  WAS  GENERAL  CON- 
CERNING ITS  PRINCIPLE  AND  ITS  QUALITY***SINCE  THEN 
THE  SIMPLEX  HAS  FIGURED  IN  THOUSANDS  OF  FIRST- 
CLASS  THEATRE  INSTALLATIONS***TODAY— IN  1919,  WE 
STILL  HAVE  TIME  BY  THE  FORELOCK— KEEPING  YEARS 
AHEAD  OF  OTHERS— NEVER  WAITING  TO  BE  URGED  FOR 
IMPROVEMENTS  THAT  OUR  CONSTANTLY  PROGRESSIVE  INDUSTRY  DE- 
MANDS—BUT ACTUALLY  ANTICIPATING  BY  YEARS  WHAT  IS  REQUIRED*** 

FROM  THE  FIRST  PLAN][DRAWN  TO  THE  FINISHED  PRODUCT  THE 
IDEAL  THAT  PREDOMINATED  ALL  ELSE  WAS— STABILITY  PLUS 
PRECISION— 

THE  INSTANT  RECOGNITION  BY  THE  INDUSTRY  OF  THE  WORKMAN- 
SHIP AND  FEATURES  INCORPORATED  IN  THE  SIMPLEX  PROJECTOR  AND 
THE  DETERMINATION  TO  ALLOW  NOTHING  TO  INTERFERE  WITH  ITS 
HIGH  QUALITY  OF  MATERIAL  AND  ARTISAN  SKILL  IS  ONE  OF  THE 
REASONS  WHY  IT  IS  LIKE  SEARCHING  FOR  "A  NEEDLE  IN  A  HAY-STACK" 
TO  FIND  A  SIMPLEX  REPLACEMENT. 


And  Gordon,  too, 
Chooses  Simplex 

To  the  already  lengthy 
list  of  million-dollarThea- 
tre  Simplex  installations 
is  added  the  Gordon 
Amusement  Company  s 
Liberty  Theatre  of  Cam- 
bridge, Mass.,  whose 
owners,  after  years  of 
observation  and  earnest 
investigation,  decided  in 
favor  of  Simplex. 


MR.  A.  J.  KLEIST,  Jr.,  Lessee  and  Operator  of  the 
Oakland,  Howland,  Central,  Eagle  and  White 
Palace  Theatres  in  Michigan  has  this  to  say  about  the 
"Extralite"  shutter:  ***  "To  say  that  both  myself  and 
Mr.  Wilbur,  my  manager,  are  both  well  pleased  with  the 
results  obtained  is  putting  it  very  mild.  We  had  our  chief 
electrician  attach  the  shutter  to  Six  Simplex  Machines  in  the 
various  houses  and  in  each  case  we  were  more  than  satis' 
fied.  ***  Kindly  rush  as  early  as  convenient  three  (3) 
more  of  the  three  blade  and  one  of  the  two  blade  to  use 
on  alternating  current  machine.  ***  If  the  latter  gives  the 
result  the  other  has,  it  will  do  away  with  the  extra  expense 
of  a  generator  1  have  been  considering  purchasing  lor  one 
of   the   houses,   and  incidentally,  save  me  considerable 


th 


money  on  the  purchase  ot  same. 


of 


;;:;|;;<: 


TheP5e^FMachine(p.Tnc. 

317  East  34th:  St-  NewYork 


1864 


THE    MOVING    PICTURE    WORLD 


March  29,  1919 


& 


^f^% 


The  straight  road 
uccessful  projection 


Catalogue  No.  15  gives  full  details 


s 


DEC  1  6  1933