Starters -- Getting things done -- Milk, cookies, and managing people -- Pens, toilets, and businesses that do it differently -- Just say no to commodities (and yes to free spirits) -- Breaking the mold -- The wacky world or (mostly), what have you done about Asia today? -- Searching for the diversity advantage -- Tomorrow's strange enterprises -- Entrepreneurs' dreams -- Lists! -- Attaining perpetual adolescence -- Parting shots